Joel Friant: Introducing the Habanero Shakers

Habanero peppers are considered as one of the spiciest varieties of chili worldwide. In 1912, a method to measure the spiciness or the piquancy of a pepper was introduced, and it was named as the Scoville Scale of Spiciness. The jalapeno pepper for example, managed to get 4,000 Scoville Units, meaning that it is already spicy. The Habanero pepper, on the other hand, registered 200,000 Scoville Units, making it very, very spicy. Piquant chili peppers have been studied by scientists, and a number of researches dedicated to chili peppers revealed that the reason why they are spicy is because of the presence of capsaicin. This substance found on spicy foods is responsible for releasing the endorphin inside the brain, because they act as a trigger. If the brain senses the presence of capsaicin in the body, endorphins will be released, and they act as a natural pain killer providing someone a sense of relief.

The industry of planting habanero peppers is growing steadily through the years. The demand keeps on reaching new heights, as more and more people are becoming interested in spices. In the United States, a businessman and agriculturist named Joel Friant has developed the habanero pepper into one of the most popular condiments found inside the American household. In 1995, Joel Friant had the idea of transforming his crop into a condiment that can be sold in the market. He introduced the Habanero Shakers, which became an instant hit. This transformed him into a successful entrepreneur, and his business grew and demands for the Habanero Shakers reached sky high.

Joel Friant’s Habanero Shakers is made from the best habanero peppers that he harvested from his farm. Through the years of planting habanero peppers, Joel Friant has been an expert in determining which habanero pepper would be hot enough to be made into a Habanero Shaker. He waits for 75 to 90 days before the habanero pepper ripens, and after he noticed that the color has changed into a vibrant red, he would carefully pick it up using scissors and he will prevent its oils from having a contact with his hand. These habanero peppers raised with care would later be processed into his popular product.

Leave a Reply
