When someone says “social media platform”, the first demographic everyone thinks of is Millennials. This generation is the ultimate social media consumer, they have grown up with the technology of the digital age, and it has become an essential part of their individualities. So, not doubting that the younger generation like Gen Z will also continue this trend, the habits and desires of Millennials are the priorities of social media developers. You ask why? Millennials are currently the biggest demographic in the world, and their buying potential keeps growing with the noted positive effect of social media advertising. According to surveys that are constantly conducted among this generation, here are the ways that social media platforms will develop and adjust in 2017.

We have all been there – elementary school field trips during which we visited countless museums that looked way too big, were way too serious, and where we were warned multiple times not to touch anything or we would ruin it. Most Millennials had their first encounters with museums this way, so is it really a surprise that not many young people love museum-going? Having in mind that this generation is already the biggest demographic in the world, what does this mean for museums? Will Millennials be able to initiate change within these traditional institutions, or will the institutions disregard the needs and views of youth once more?

East Asian universities may seem to be a Wonderland when it comes to natural sciences, engineering, and high-tech in general. What most student populations usually do not consider are the high quality, successful departments of social sciences and humanities that the Asian sub-region offers. If we make a comparison with most of the European top Universities (for example Heidelberg in Germany and Krakow in Poland), we will notice significant differences in the approach towards fields of study like Sociology, Political Science, Law, etc. This certainly doesn’t diminish the significance of the East Asian University environment, it actually makes it more exotic than is commonly understood.

The history of the 20th century has been marked with movements and revolutionary ideas that have changed the world forever. Most of our grandparents participated in some of the social movements that gave birth to the society that we know today. The product of their work is modern society. All of their ideas were seen as radical when they were first articulated, but today the same principles and ideas are seen as common sense. The older generation has made its contribution to the development of society, now what about the Millennials? What will be their legacy for the generations to come, and how do today’s young people feel about social activism?

Student unrest has been the pinnacle of South Africa's tertiary education sphere. Cleverly themed #FeesMustFall, students across the country downed classes and went on nationwide protests that captured the international communities attention. The student protest movement was orchestrated after a fees increase throughout South Africa's universities. The Minister of Higher Education, Blade Nzimande, announced that fees would be increased by 8% in 2017 and that news did not sit down well with the students.

If you type the term “Millennials” into any search engine you will be stunned by the number of articles and studies published on this topic. The variety of topics related to this generation is truly amazing, but among those one is particularly interesting – Millennials as adults. We have to face the fact that this generation (usually taken as those born between 1980 and 1995) is now slowly reaching the point of entering adulthood. However, not a lot of Millennials are following in the footsteps of their parents – most Millennials are not homeowners, are not married, and find that saving money for retirement is only a daydream. Does this mean that Millennials are refusing to grow up, or are we going to be introduced to a new and improved version of adulthood, powered by Millennials?

Starting in the 1970s, young men filled with a lot of negative energy and hate began looking for ways to release it. They gathered in pubs or city centers. They shared the same taste in music and clothing, and a passion for their beloved football clubs. Now these men are fathers and grandfathers. Their lives are no longer filled with the passions of 1970s. But their youth was driven by those passions, and those memories from the past have followed them through their entire lives.

AirBnB is an online community marketplace for people to list, find, and book private accommodations around the world. It has over 2 million homes listed in more than 190 countries, and more and more people around the world are deciding to rent their flats or rooms via AirBnB to earn some extra money. But inviting people from different cultures into your home often means seeing unusual things left in your fridge and being asked strange questions by your guests. 

It is one of the oldest stories in the world - the older generation complains about the new generation for being less hard-working than they were, for being more selfish, for not being so successful. This story caught up with the Millennials generation a decade ago, but is it really true? Does the Millennials generation really stand for selfishness, laziness, self-absorption, and unreliability?

Do parents ask their children for permission to publish their photos on social networks? Usually not. Do children get annoyed by unauthorized violations of their privacy? Usually yes. Austrian media reported last month that an Austrian girl is taking her parents to court for posting photographs from her childhood without first gaining her consent. And she is just one out of many teenagers who don't want their lives to be displayed by their parents on the Internet. 


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