• The Case for Giving Health-Care Consumers a ‘Nudge’

    A law professor argues that people will make better choices if they’re asked the right way

    People often make poor health-care decisions. Would they make better decisions if the choices were presented in a different way?

    That’s the idea behind so-called choice architecture, or presenting options in a way that subtly encourages people toward a desired decision. Based on psychology and behavioral economics, it aims to encourage people to make better choices without openly limiting their options.


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