Social Influence Definitions

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Social Influence

What is conformity?

When we adjust our behviour or opinions to match more closely to the behviours/opinions of a majority of others. Often referred to as major influence. (e.g. fashion trends)

Types of conformity

1) Compliance: The person conforms publicly but continues privately to disagree. (i.e. social smoking/Nazi Germany)

2) Internalisation: The person conforms publicly and privately because they have internalised and accepted the


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