Branding and Identity Design Services

What is Whitespace and Its Effects on Web Design of Your Website

What are the things that attract visitors? Images, graphics, color, and fonts pull audients to your website. Apart from these visible elements, there are some invisible aspects that play an inevitable role. So, when you are designing a particular website, you need to keep it in mind.

Mostly, web designers leave negative spaces, which people refer to it by whitespaces, between the elements. This useless whitespace can be filled with creative contents and can be utilized to engage the people with elements.

What is Whitespace?

For a non-technical person, whitespace is the blank space that appears on a webpage. According to experts, whitespace has no print over it while the entire website comprises the text, design and the graphics. Web designers often implement two kinds of whitespace characters. The space that separates the elements from one another also known as whitespace. It also includes the space like the margin spaces, padding around pictures, and text blocks.

The space between the text lines and letters in words also counted under whitespace. Whitespace can be in any color, white or black or some other color. It is not mandatory to keep the whitespace in white color. In other words, whitespace is the area where the designers have not placed any elements.

Effects of Whitespace on Web Design

1. Legibility    

Whitespace can increase the readability of the content on the specific web page. As a web designer or a business owner, you must use the miniature font that left only a few whitespaces. Doing this, you will be able to make the content on the website readable for visitors. 

The websites of the leading newspapers have multiple columns of text with minimum margin spaces between them. And the readability of the content can be increased with the margins and spaces used in between the columns.

2.       Tone

Whitespaces can enhance the quality of the web design; in short, the elegant website design is directly proportional to the amount of the whitespaces. In print advertisements of the popular magazines, there are minimum negative spaces in ads. The advertisements are designed with texts of small fonts to leave maximum space for the graphics and other interesting things.

3.       Comprehension

While reading the book, you would have noticed how intentionally whitespace is kept between the paragraphs and sentences. Honestly, it grabs the reader’s attention.

Now, if you come to a page where there is no space between the sentences and paragraphs, you will get annoyed as it causes strain to your eyes and the head.

A reader can understand what they are reading if there is the proper amount of whitespace between texts and paragraphs.

4.       Interaction

Whitespace increases the user interaction on the website which is evident. It takes the user where they want to go and what action they should take next. A website stuffed with a lot of things unknowingly or unknowingly can end up making your website user annoying. You can lose your visitors and become the reason for increased website traffic for your competitors.

Highlights the things that are essential; try to include as fewer elements as possible. Include the whitespace around the important elements of the website so that your website visitor does switch to any other website because of the bad design.

5.       CTA’s and Whitespaces are Closely Related

As you have read above that whitespace grabs the visitor’s attention. Since Call to Action (CTA) is important for a website and it should grab more eyeballs, so whitespace around CTA can make a difference.

Eye-catching graphics, designing great links and tabs are wonderful but you can keep whitespace around the important objects to attract the users.

Remember, making your web design full of different components won’t work in your favor, rather you reduce elements and add some whitespace. These components also slow down your website’s loading speed. If you want sassy and elegant web design to give Kickstart your business, visit


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