The Next Global Economy Asks Companies To Create More Than Just Profit


The global economy is a human construct—a tool. And every so often, it gets radically updated, as it did after World War II at the historic Bretton Woods conference, where a new global monetary and ﬁnancial architecture was laid down.







Poiesis—the root word of poetry—means to create, to generate. In the words of the great philosopher, Martin Heidegger, it is a transformative "bringing forth." Companies in betterness generate new wealth, and a generative advantage means being able to multiply the Common Wealth to a greater degree than rivals. Creating wealth means adding to our metaphorical buckets, instead of emptying them—whether social, intellectual, human, emotional capital, or beyond.



Wikipedia offers an easily understood deﬁnition of the term:







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  • Ken Cameron

    Fortunately, I will be long gone from this earth before these meaningless concepts get much of a foothold.   And unfortunate as well, these concepts are likely to gain some kind of an audience because those who truly create wealth are far outnumbered by those who do not.  (Recently tabulated as 99:1 per evidence in the OWS world and beyond).  "Reimaging" human organization should begin with the core non productive entities of our time such as government (especially the political components) and education (universities first).   The entire article makes the most sense when applied to organizations that produce less and less value over time - no matter how you choose to measure it.

  • Hugo Rodger-Brown

    Depends on your definition of the word wealth - which is something the article is challenging. Even using the traditional definition of wealth (monetary), the ratio is far greater than 99:1 - not only is that a completely made up statistic, it refers to those with wealth, not those who create wealth. John Pierpoint Morgan created enormous wealth, and did a lot with it. Unfortunately, 99%** of those who now work for JP Morgan are wealthy, but have done nothing to create wealth. That's what people object to.

    ** another made up statistic.