Arts Management

What is Arts Management?

Arts Management is the practice of creating, developing, and operating or producing arts/cultural organizations and/or arts/cultural events. These include: theater, opera and dance companies; orchestras, bands, and other music ensembles or choirs; museums of all sorts and art galleries; historic sites and cultural heritage institutions; fine and performing arts centers; and arts/cultural agencies and arts/cultural advocacy groups.

The Sweet Briar Arts Management Program is an institutional member of the Association of Arts Administration Educators.

What do arts managers do?

Arts managers are the bridge between art, artists, and cultural resources and the public. Duties of an arts manager can include: artistic programming; curatorial research; care and restoration of cultural property; fundraising and development; education and outreach; grant writing; audience development and community engagement; box office and membership management; marketing and public relations; event or performance production management; and advocacy and public policy.

What is the certificate in arts management?






