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Dual Modes of Social Cognitive Processing

Understanding the dual modes of social cognitive processing requires a thorough understanding of the current literature. Many fields outside of social psychology also apply research methods designed to study dual modes of social cognitive processing, such as when marketing research examines the impact of subliminal message priming on consumer behavior. It is interesting to see how these social cognitive processes appear every day.

Explain two differences between the dual modes of social cognitive processing.

Explain when conscious/controlled social cognitive processing is more likely to occur than unconscious/automatic social cognitive processing.

Using the current articles and literatures:

Select an article that measures a conscious or an unconscious social cognitive process within a work environment (e.g., health, legal, education, public administration, marketing, organizational).

Summarize the article and explain which of the two social cognitive processes (conscious, unconscious) is demonstrated in the article and how. Include a description of how the social cognitive process was studied and the results of this research.

Support your answer with specific references to all resources used in its preparation.

Solution Preview

Dear Student,

Hi and thank you for using Brainmass. The solution below should get you started. In this particular task, you are being asked to differentiate between the dual modes of cognitive processing. It is related to the earlier solution I have completed for you but this is all about providing an article that can exemplify. I suggest this simple outline:

1. Article Particulars - what it is about, summary - 150 words
2. Study of Social cognitive process and results - 150 words
3. Occurrence of conscious/controlled or unconscious/uncontrolled social cognitive processing - 150 words

Here you have around 450 words. It can be made lengthier dependent upon what you need. Just let me know via the feedback section if you need further help. You can also use the listed resources to further explore the topic. Good luck with your studies.

AE 105878/Xenia Jones


Article Review: A Social Cognitive Study

- Authors: Anthony Greenwald and Mahzarin Banaji
- Title: Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes
- Particulars: in Psychological Review, Vol. 102, No.1, pages 4-27
- Publisher: The American Psychological Association
- Year: 1995
- URL:

In this particular article, Greenwald and Banaji are ...

Solution Summary

The solution provides information, assistance and advise in tackling the task (see above) on the topic of the dual modes of social cognitive process. The questions and tasks listed are answered and resources are further explored to provide key ideas.