Joel Kotkin

Joel Kotkin, Contributor

I cover demographic, social and economic trends around the world.

2/10/2011 @ 6:00PM

The U.S.' Biggest Brain Magnets

For a decade now U.S. city planners have obsessively pursued college graduates, adopting policies to make their cities more like dense hot spots such as New York, to which the “brains” allegedly flock.

But in the past 10 years “hip and cool” places like New York have suffered high levels of domestic outmigration. Some boosters rationalize this by saying the U.S. is undergoing a “bipolar migration”–an argument recently laid out by Derek Thompson in The Atlantic. On the one hand the smart “brains” head for cool, coastal cities like New York and Boston, while “families” and “feet”–a term that seems to apply to the less cognitively gifted–trudge to the the nation’s southern tier–a.k.a. the Sun Belt–for cheap prices and warm weather. “College graduates with bachelor’s degrees or higher,” Thompson notes, “have been moving to the coasts, like salmon swimming against the southwesterly current.”

However, this analysis–no matter how widely accepted in the media–is grossly oversimplified, perhaps even misleading. Indeed, college graduates, for the most part, are heading not to the big cities on the coasts, but to smaller, less dense and quite often Sun Belt cities.

In Pictures: The U.S.’ Biggest Brain Magnets


Among those metropolitan statistical areas with populations over 5 million, the best ranking went to the Philadelphia region (No. 12 overall), arguably the least glitzy and most affordable of the large northeast cities. The San Francisco metropolitan area, long a leader in its percentage of college-educated adults, held the next spot at No. 13. On the other hand, supposed “brain” magnets Boston and Chicago managed middling rankings, right behind Charlotte, N.C., and just ahead of San Antonio, Texas. Both fell well behind such overlooked “brain gain” areas as Jacksonville, Fla.; St. Louis, Mo.-Ill.; and Indianapolis. New York, the nation’s intellectual capital, ranked a mediocre 29th and Los Angeles an even worse 37th. To put in perspective, Nashville’s rate of college educated migration growth was 3.7%, compared with 1.4% for New York and a measly 0.7% for Los Angeles.

Rather than following a clear path to the world of the “hip and cool,” college graduates appear influenced by a more nuanced and complex series of factors in terms of their location. New Orleans’ No. 1 ranking, for example, is likely product of the continuing recovery of its shrunken population, where the central city appears to be somewhat more attractive to professionals than before Katrina while the suburban populations have recovered more quickly from the disaster. The strong showing of Birmingham may likely be traced not to changes in the core city itself, but to the rapid growth in its surrounding suburban counties and the rapid expansion of the region’s medical complex.



Another somewhat surprising statistic revolves around affordability and job growth. The college-educated, particularly in this tepid economy, are not immune to reality. They may want to go one place–for example, ever-alluring New York or sunny Los Angeles–but may soon find they can find neither a good job there nor an affordable place to live in order to stay there. Overall our analysis shows that many end up in places with lower housing prices. Areas with the highest price housing experienced college-educated growth at a rate only 60% of those with more affordable real estate. This is one thing that makes an Austin or Raleigh, even a Columbus or Kansas City, more attractive than a Boston, New York or Los Angeles




In Pictures: The U.S.’ Biggest Brain Magnets

Comments are turned off for this post.