I Found the Future in Brazil (and now I feel like crying)


Is the Brazil of today, where coffee is becoming increasingly technified, the future of coffee in the Americas? What is pushing farmers in Brazil away from hand labor toward machine-based picking and processing? And what is the impact on quality of machine-harvested coffee?

Brazil is a vast and varied nation, which holds true in terms of its coffee production. From Cerrado to Bahia, Sul de Minas to Matas de Minas to Mogiana, there are different challenges that the landscape and climate bring to coffee growing.

Jan - Feb 2003: Brazil-O-Rama

Wed, 2003-01-01

Brazil - O - Rama
Known more as the reigning giant of coffee production for the past 100 years, Brazil has changed its tune recently. With the serious challenge for low-price, low-grade coffee being entered by Vietnam, Brazil has begun to emphasize quality coffees from distinct micro-regions and smaller farms. Brazil still produces more coffee, arabica and robusta combined, than any other nation on earth. But producers are learning that coffee drinkers don't buy coffee because it was the cheapest to produce. They buy it because it of cup quality.

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