More secure shopping ahead

EMV Secure Shopping, money



What is EMV?


What makes EMV more secure?


“As opposed to magnetic strip technology commonly used in credit and debit cards throughout the country, the EMV chip is extremely difficult to crack by hackers,” said Philippe Benitez, vice president of business development for secure transactions for Gemalto, a digital security company that provides the EMV technology. “The card also contains a unique ‘stamp’ that prevents your personal and financial information from being used fraudulently in the event that your card is stolen or lost.”

From a technology perspective, EMV boosts security through:

The chip: A smart card chip is a small computer (or microprocessor) that has its own data storage, processing power and application software.

A unique code:  EMV cards generate a unique code that is validated by your bank for each transaction and cannot be re-used. A transaction using a fake card with stolen data couldn’t happen at an EMV terminal because it wouldn’t be able to generate the proper code.

Advanced cryptography: EMV security is based on strong cryptography, which is used to generate the unique transaction code that allows the terminal to authenticate the card.

How will EMV change my shopping experience?

Instead of swiping your card, now you’ll “dip” your card into the payment terminal, holding it in place to allow the transfer of data. Shoppers should expect that this process will take slightly longer than the traditional quick swipe of a magnetic card. EMV technology also enables contactless payments, so shoppers may instead “tap” their contactless EMV cards, which are just as secure and speed up the check-out experience.



For more information about EMV and how it will affect your future card-based purchases, visit or

Photo courtesy of Getty Images (cashier and consumer)


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