Tuesday, May 31, 2011

How Mr. Duffy Outwitted Uncle Sam

Walter B. Duffy, seen here in maturity, was a whiskey man who faced up against the forces of the U.S. government and actually outwitted them to his considerable financial advantage.

Duffy’s story begins in Canada where he was born in 1840, about two years before his father Edmund emigrated to Rochester, New York, and opened a cider refining business. It was a successful enterprise. Edmund soon expanded into selling “wines, liquors, cordials and cigars.” In an 1861 ad he also claimed to be a “rectifier” -- that is, a refiner and blender of whiskey.

The elder Duffy eventually brought young Walter into the business and left it to him when he died during the 1870s. Walter in the meantime had served as an officer in the Union Army during the Civil War and had married in 1868. Upon inheriting the company he promptly expanded the business into other products. .

The 1880s were a time when patent medicines began their meteoric rise in popularity by aggressive advertising and other ploys. Many whiskey makers began to advertise their wares as being “for medicinal use” without being specific as to the ills they were meant to remedy. Duffy took a different approach. He decided to straddle the divide between selling the 15 cent saloon shot and hawking his booze as a cure for specific diseases.

Thus, early in the 1880s was born the Celebrated Duffy’s Malt Whiskey, which Walter advertised as the “greatest known heart tonic.” He also claimed that his product could cure consumption (tuberculosis), bronchitis, dyspepsia (chronic indigestion), and even malaria. to make his point, as shown here, he supplied a dose spoon with his drink.

Despite a disastrous foray into the whiskey markets of Baltimore that ended in bankruptcy, Duffy remained president of the Rochester Distilling Company and continued to produce his purported anti-malaria liquor. The success of Duffy’s Malt Whiskey as a cure almost certainly helped solve Walter’s financial woes as he began to attract a national clientele.

Before long Duffy was looking once again to expand outside Rochester. This time he headed west to Kentucky. There, in 1887, George T. Stagg with other local whiskey men had incorporated the Stagg and O.F.C. (Old Fire Copper) distillery in a brand new facility at Frankfort. When Stagg retired because of ill health in 1890, Duffy purchased a majority interest. In 1892 he was elected president of the corporation. A 1898 letterhead, shown here, depicted the Rochester rectifying plant and the Frankfort facility.

With a guaranteed supply of Kentucky whiskey from Frankfort for his Rochester rectifying and blending facility, Duffy introduced a number of other liquor brands, among them Tromley Rye and Seneca Chief. These were regional labels. The flagship brand remained Duffy’s Pure Malt Whiskey. Its owner energetically marketed it to a wide audience, placing his advertising in national magazines and major newspapers all over America.

Duffy’s unsupported claim that “malt whiskey” really was medicine even convinced some Temperance advocates. Duffy backed up his fiction by concocting a story that his remedy was made from a formula worked out fifty years earlier by “one of the World’s Greatest Chemists.” The distiller featured a trademark of a bearded scientist who apparently had discovered this wonder liquid. Shown here on the back of a giveaway hand mirror and trademark the old gent appeared on many Duffy items. Duffy insisted that his product was protected from infringement by “low grade impure whiskey” by “the Patented Bottle--Round, Amber Colored, and with Duffy blown into the glass.”

Enter Washington, D.C. officialdom. In order to help pay the expenses of the Spanish American War, Congress had passed a special tax on patent medicines. On July 5, 1898, the Commissioner of Internal Revenue, N.B. Scott, wrote to the local collector of revenues in Rochester ruling that: “Duffy’s Pure Malt Whiskey, is by being advertised as a cure for consumption, dyspepsia, malaria, etc., liable to a stamp tax as a medicinal article....” A background memo elaborated that although Duffy’s contained nothing but distilled spirits, it was a patent medicine “by the manner in which it is presented to the public.” The ruling decreed a tax of two cents per bottle. We can imagine Commissioner Scott laughing about sticking it to Duffy as he signed the order.

The Feds did Duffy two enormous, if unintended, favors. Estimates are that before it was repealed after the war, the stamp tax cost the distiller about $40,000, not an inconsiderable sum. At the same time, however, it exempted him from hundreds of thousands in federal and state liquor taxes and allowed him to advertise with some legitimacy as “the only whiskey recognized by the Government as medicine” -- a claim that turned out to be worth millions.

Even Samuel Hopkins Adams, whose series of articles in Colliers Magazine in 1905-1906 led to the passage of the Pure Food and Drug Act, admitted that Duffy was partially justified in his claim of Federal recognition of his whiskey as medicine. Nevertheless, Adams took particular aim at Duffy’s product because of its claims to “cure” and its inferiority even as whiskey. He also exposed as phony newspaper testimonials to its healing effects by purported clergymen and Temperance workers. Adams’ revelations, however, failed to dampen sales.

The first head of the Food and Drug Administration, Dr. Harvey W. Wylie similarly sought to shut Duffy down. “I stated that Duffy's Malt Whisky was one of the most gigantic frauds of the age and a flagrant violation of the law, and that there was no necessity that we delay at all in the matter.” After his pleas for prosecution were ignored for two years, the doctor denounced the “determined efforts of my colleagues to protect Duffy’s Pure Malt Whisky from being molested either by seizure or bringing any criminal case against the maker. Dr. Wylie left office in 1909 without ever having laid a glove on Duffy.

As a result of this soaring success, the formerly bankrupt Walter Duffy now was on his way to becoming a multimillionaire. His first wife died in 1885 and in 1892 he married Loretta Putnam, a woman with an artistic bent and a taste for fine furnishings. The couple resided in palatial mansion along Rochester’s fashionable section of Lake Avenue, shown here. Loretta filled it with a lavish assemblage of antiques and paintings. When a few items went to auction in 1913, the auctioneer’s catalogue exclaimed: “What wealth!”

During the late 1800s and early 1900s, Duffy became one of Rochester’s leading business figures. He was president of the Flower City Bank and the German American Bank. He also was a principal stockholder in an enterprise that owned hotels and theaters, including the Rochester Hotel, the National Theater in Rochester and the Schubert Theater in New York City.

At Duffy’s death, age 70 in 1911, the New York Times, which earlier had highlighted his bankruptcy, listed the myriad companies on which the whiskey man held executive and director positions and hailed him as “one of Rochester’s best known business men and financiers.” No question: Walter B. Duffy went to his grave as a man who outwitted Uncle Sam and made it pay and pay and pay.

1 comment:

  1. Great info! Being a Duffy myself, I have been searching for additional information on this brand for sometime. Thank you for putting it together for me.