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Salers are native to the Auvergne region of south-central France. This isolated, mountainous area noted for its rough, rocky terrain and harsh, damp climate, is characterized by poor soil and a wide range of temperatures throughout the summer and long winter. As the topography allowed for little cereal grain production, the Salers cattle were forced to become foragers with bred-in range-ability to utilize, almost entirely native grasses in summer and hay in winter.






The first imports directly into the United States came in 1975 with the arrival of one bull and four heifers. From 1975 to 1978, 52 heifers and bulls reached the United States and more than 100 arrived in Canada. These cattle are the foundation of the breed in North America.

Today, ASA has its headquarters in Parker, CO, where it continues to make lasting contributions to modern commercial cattle production.  The high-quality beef the breed produces ensures it will play a critical role in many branded and natural meats businesses around the country into the future. The “balanced breed” is meeting, and will continue to meet and exceed the needs of the beef industry.

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