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Colors often have different meanings in
various cultures. And even in Western
societies, the meanings of various colors
have changed over the years. But today in
the U.S., researchers have generally
found the following to be accurate.
• The most emotionally intense color, red
  stimulates a faster heartbeat and breathing. It is
  also the color of love. Red clothing gets noticed
  and makes the wearer appear heavier. Since it
  is an extreme color, red clothing might not help
  people in negotiations or confrontations. Red
  cars are popular targets for thieves. In
  decorating, red is usually used as an accent.
  Decorators say that red furniture should be
  perfect since it will attract attention.
• Currently the most popular decorating color,
  green symbolizes nature. It is the easiest color
  on the eye and can improve vision. It is a
  calming, refreshing color. People waiting to
  appear on TV sit in "green rooms" to relax.
  Hospitals often use green because it relaxes
  patients. Brides in the Middle Ages wore green
  to symbolize fertility. Dark green is masculine,
  conservative, and implies wealth. However,
  seamstresses often refuse to use green thread
  on the eve of a fashion show for fear it will bring
  bad luck.
• Cheerful sunny yellow is an attention
  getter. While it is considered an optimistic
  color, people lose their tempers more
  often in yellow rooms, and babies will cry
  more. It is the most difficult color for the
  eye to take in, so it can be overpowering if
  overused. Yellow enhances concentration,
  hence its use for legal pads. It also speeds
• The color of royalty, purple connotes
  luxury, wealth, and sophistication. It is also
  feminine and romantic. However, because
  it is rare in nature, purple can appear
• The most romantic color, pink, is more
  tranquilizing. Sports teams sometimes
  paint the locker rooms used by opposing
  teams bright pink so their opponents will
  lose energy.
• Solid, reliable brown is the color of earth
  and is abundant in nature. Light brown
  implies genuineness while dark brown is
  similar to wood or leather. Brown can also
  be sad and wistful. Men are more apt to
  say brown is one of their favorite colors.
• Brides wear white to symbolize innocence
  and purity. White reflects light and is
  considered a summer color. White is
  popular in decorating and in fashion
  because it is light, neutral, and goes with
  everything. However, white shows dirt and
  is therefore more difficult to keep clean
  than other colors. Doctors and nurses
  wear white to imply sterility.
• Black is the color of authority and power. It is
  popular in fashion because it makes people
  appear thinner. It is also stylish and timeless.
  Black also implies submission. Priests wear
  black to signify submission to God. Some
  fashion experts say a woman wearing black
  implies submission to men. Black outfits can
  also be overpowering, or make the wearer seem
  aloof or evil. Villains, such as Dracula, often
  wear black.
• The color of the sky and the ocean, blue is one
  of the most popular colors. It causes the
  opposite reaction as red. Peaceful, tranquil blue
  causes the body to produce calming chemicals,
  so it is often used in bedrooms. Blue can also be
  cold and depressing. Fashion consultants
  recommend wearing blue to job interviews
  because it symbolizes loyalty. People are more
  productive in blue rooms. Studies show
  weightlifters are able to handle heavier weights
  in blue gyms.

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