What's Your Definition of Local Food?

The locavore movement gets a corporate makeover.


Eating local - the movement that encouraged people to purchase their food from small, local farms with sustainable practices - is getting a major corporate makeover. Huge food companies are rebranding local food to include food produced near their processing plants, even though it's still shipped out to your grocery store a thousand miles away. Is the locavore movement losing its soul?





The issue is no longer what local food is, but rather, what what 'local' means to you, the consumer. One tenet of the local foods movement is accountability - "know your farmer, know your food." When your farmer is one of dozens that produces local potatoes, which are sliced, cooked, mixed with other farmers' potatoes, packaged, and shipped around the world by a chip company, that is something you lose - even if you get to know your farmer through a television ad.



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