Public Release:  Mindless eating: Losing weight without thinking

Smaller plates, slimmer glasses, linked to weight loss success

American Psychological Association

WASHINGTON - Dieters may not need as much willpower as they think, if they make simple changes in their surroundings that can result in eating healthier without a second thought, said a consumer psychologist at the American Psychological Association's 119th Annual Convention.

"Our homes are filled with hidden eating traps," said Brian Wansink, PhD, who presented his findings and strategies for a healthier lifestyle in a plenary address entitled "Modifying the Food Environment: From Mindless Eating to Mindlessly Eating Better."


Wansink identified several myths about eating behaviors as a way to explain why Americans, on average, have been getting fatter. "People don't think that something as simple as the size of a bowl would influence how much an informed person eats," he said.


They just don't realize they're doing it," said Wansink. This strategy also applies to what we drink. His research found that people pour about 37 percent more liquid in short, wide glasses than in tall, skinny ones of the same volume.


Another myth, according to Wansink, is that people know when they are full and stop before they overeat. His Food and Brand Lab at Cornell University tested this by designing a "bottomless bowl." They brought in 60 people for a free lunch and gave 22 ounce bowls of soup to half, while the other half unknowingly got 22 ounce bowls that were pressure-fed under the table and slowly refilled. The results: people with bottomless bowls ate 73 percent more than those with normal bowls, yet when asked, they didn't realize they had eaten more. "The lesson is, don't rely on your stomach to tell you when you're full. It can lie," Wansink said.


  • eating off salad plates instead of large dinner plates.



Invited Address: "Modifying the Food Environment: From Mindless Eating to Mindlessly Eating Better," Brian Wansink, PhD

Session: 2262, 2:00 - 2:50 p.m., Friday, Aug. 5, Walter E. Washington Convention Center, Street Level, Room 147A

Dr. Brian Wansink, PhD, can be contacted at 607-255-7827,

