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How To Produce Popular And Innovative Games

April 8, 2013 IADT General, Game Design and Production, IADT Online 0 Comments

how to produce popular gamesYou’re into game design and production, but you’re not sure how to create something that gamers want. Gamers can be a difficult audience to please, but you can apply some best practices to produce a popular game. If you follow our game production tips, you might produce a popular and innovative game in no time.

Immerse Yourself

It’s necessary for anyone entering the game production field to immerse themselves in the culture. Subscribe to game industry blogs, play the most popular games, and connect with game designers and producers to share ideas. By pursuing these resources, you can get a good idea of what’s popular and start to understand how games are produced.

Choose an Audience

Once you’ve fully immersed yourself in the game design and production industry, it’s time to choose your niche. To aim to produce a successful game, you have to target a specific audience. To do this, try to pick an area that you enjoy. What genre is most intriguing to you? How can your specific game design abilities be used in production? By choosing a niche based on your interests, you might find yourself excited about producing games and eager to create innovative effects.

Meet a Need

If you focus in on a specific audience within the gaming industry, you can narrow your game production ideas to that audience’s needs. Ask yourself the following questions

  • What’s missing from this genre?
  • How can my skills offer this audience with something they desire?
  • How should I use the skills of other popular games to create something innovative?

By answering these questions, you can better understand your audience, what they’re looking for (even if they don’t know it yet), how you can meet their needs, and how to produce a popular game with new ideas.


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