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Electronical publishings could include multimedia, like videos or music/soundsnippets. How well does that go together with fictional writing? Could that add something to the atmosphere? Or would it distract the reader too much and should be avoided?

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If it's going to make the reader stop reading, don't do it. Your goal as an author is to absorb the author into your world and make them forget about anything going on around them. If a reader has to stop reading to watch your video or listen to a sound snippet, you're not accomplishing that goal. Instead, you'll annoy your reader and they won't want to finish reading your book or read any more. Electronic publication is also still new and with a lot of glitches still. If you throw in multimedia, you're just asking for more trouble. Readers also get frustrated if things don't work properly, so insert multimedia and having it break, will lose you readers.

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Avid readers generally read faster than a video or audio clip would present whatever they are meant to present, so even if working perfectly these would be considered by most annoying and disruptive. Also, many of us read to escape the sensory noise of our overly electronic world: if we wanted that stuff we would watch TV or Youtube or listen to the radio! –  HedgeMage Jan 11 '11 at 6:55

"Multimedia" can include illustrations, which have been used to accompany text for centuries. In that sense, using multimedia for fiction is well-established.

Using music or video to accompany a story is a very interesting idea, and personally I'd encourage you to experiment, as it could be extremely effective. At the same time, doing this sort of experiment severely limits the ways in which you can present your story, as you need online storage, and a place where people can access your story and its accompanying materials.

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