Adolf Dassler

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Adolf Dassler
Adolf Dassler.jpg
Adolf Dassler 1954
Born (1900-11-03)3 November 1900
Herzogenaurach, Kingdom of Bavaria, German Empire
Died 6 September 1978(1978-09-06) (aged 77)
Herzogenaurach, West Germany
Nationality German
Other names Adi
Occupation Entrepreneur
Known for Founder of Adidas




With the rise of Adolf Hitler in the 1930s, both Dassler brothers joined the Nazi Party, with Rudolf reputed as being the more ardent National Socialist.[1] Rudolf was drafted, and later captured, while Adi stayed behind to produce boots for the Wehrmacht and then broke away from the Nazi Party.[2] The war exacerbated the differences between the brothers and their wives. Rudolf, upon his capture by American troops, was suspected of being a member of the SS, information supposedly supplied by none other than his brother Adi.[3]

By 1948, the rift between the brothers widened. Rudolf left the company to found Puma on the other side of town (across the Aurach River), and Adolf Dassler renamed the company Adidas after his own nickname. (Adi Dassler).


Sculpture of Adolf Dassler in the Adi-Dassler-Stadium Herzogenaurach, artist Josef Tabachnyk (de), Bronze, 2006

In 2006, a sculpture of Adolf Dassler was opened up in the Adi-Dassler-Stadium in Herzogenaurauch. It was created by the artist Josef Tabachnyk (de).[4]

See also[edit]


  2. ^ Brennan, Carole (2002-01-29). "Adidas". St James Encyclopedia of Pop Culture. Retrieved 2008-07-14. 
  3. ^ James, Kyle (2006-07-03). "The town that sibling rivalry built, and divided". Deutsch Welle. Retrieved 2012-06-18. 
  4. ^

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