Why do businesses put up A-Board signs?

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Many say that running in the city isn’t doable, but you have proved that it is. It’s true that the city environment has some disadvantages when it comes to running, like the traffic, the noise, the pollution, yet you have managed to successfully navigate in the city. On your many running tours, you’ve seen businesses put up A-Board signs in public places. You haven’t been living under a rock, so it’s not the first time you see sidewalk signs. Yet, now there are more than usual. What you’re wondering is why do businesses put up A-Board signs in the first place. Read on to find out. You’ll have a surprise.  

What is an A-board sign?                  

A-Board signs, commonly referred to as sandwich boards, are nothing but a type of advertisement. The panels are used to get the attention of passers-by by businesses operating in a competitive market. They are called A-Boards because they have an A shape frame. Despite the fact that the sidewalk signs have been supplanted by billboards, they are still used to a great extent because they are effective in advertising. A-Board signs come in many colours, sizes, and style. Most importantly, they can fit any budget.  It’s worth mentioning that they differ in quality. Not all A-Board signs are equal.

Why businesses use A-Board signs

There are countless advertising techniques that businesses can use to drive sales, yet it seems that they prefer sticking to old-fashioned A-Board signs and it’s not hard to understand why. Graphic designs printed on A frame signs draw potential customers into stores. The sidewalk signs are carefully placed outside the shop, thus attracting the attention of passers-by. The panels inform pedestrians about the store’s locations, what they can find inside and what deals are offered. What is sure is that they attract many customers. As long as sandwich boards will be useful, businesses surely will continue to use them.

A-Boards are better than enormous sidewalk signs  

A-Board signs are largely considered better than enormous sidewalk signs. Bulky sidewalk signs are capable of withstanding harsh weather conditions, like terrible winds, and offer a good quality of advertising. However, they are difficult to store and transport. A-Board signs are designed to be stored and transported with ease, being extremely lightweight. Plus, they don’t obstruct the customers that pass by. The point is that you’re not likely to see many stores put up enormous pavement sigs. Shops avoid bulky signs as much as possible.

The bottom line

The bottom line is that you’ll see more and more A-Board signs as you run through the city. Businesses rely heavily on this type of advertising to attract customers and, consequently, increase sales. They draw people into stores for the things they want and need. One thing that you shouldn’t be worried about is that the panels will ruin your run. They won’t. As mentioned before, they are placed where they don’t bother passers-by. The only thing you should be worried about is cars and other pedestrians. 

June 2018
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