Entrepreneurship simply starts with finding a solution to a problem and solving it by means of serving as many people as one can within the constraints of available resources. Entrepreneurship is the art of finding profitable solutions to problems. Every successful entrepreneur or business personhas been able to identify a problem and come up with a solution to it before someone else did.

Here are the five rules for success for the aspiring entrepreneurs.

1. Find a Need and Fill It


2. Find a Problem and Solve It


Then a secretary working for small company in Minneapolis began mixing flour with nail varnish in order to white out the mistake she was making in her typing. Soon, people in other offices began asking for it. The demand became so great that she quit her job and began working full-time manufacturing what she called “Liquid Paper.” A few years later, the Gillette Corporation came along and bought her out for $47 (PGK117.5)

3. Unlimited Opportunities


4. Focus on the Customer

The key to success in business is to focus on the customer. Become obsessed with your customer. Become fixated on your customer’s wants, needs, and desires. Think of your customer all the time. Think of what your customer is willing to pay for. Think about your customer’s problems. See yourself as if you were working for your customer. Steven Jobs of Apple never did a market research. He only asked one question and that is “If I was the customer for an apple product, how will I wish to be treated?

5. Bootstrap Your Way to Success

Once you have come up with a problem or idea, resolve to invest your time, talent, and energy instead of your money to get started. Most great personal fortunes in the world were started with an idea and with the sale of personal services.


Ancient script has the oldest wealth creation principle that stood test of time. It says “Service to many leads to greatness”. It’s in the bible. Read it.

Action Exercise
