As designers, we accumulate all kinds of good ideas over time, however before we begin a web design project, it is often a dilemma of which style to choose. Is it better to go for a eye-catching style? or vintage collage style? Which one is the most creative yet appropriate? Today we are going to talk about how design principles can aid us in this process.

Firstly, what is the design principles?

Design principles should reflect the core value of a product or a service, and they ought to be concise and memorable, which to be kept in mind throughout the process. In addition, all principles should not be in conflict with one another, but constantly be refined to become better aid for better product services.

Let’s take a look at 10 google user design principles. (For more detail, please go to

1. Focus on people their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today‘s and tomorrow‘s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people‘s trust.
10. Add a human touch.

Edited By Dan Li