Marketing and Entrepreneurship Education prepares students for postsecondary education and careers in marketing communications, marketing management, marketing research, merchandising, and professional sales. Marketing and Entrepreneurship consists of making socioeconomic decisions and producing goods and services to consumption. Instruction is as specific as procedures for merchandising and as general as the creativity needed to develop an effective promotion.


Based on the 2008 Marketing and Entrepreneurship Standards, Marketing and Entrepreneurship Education provides the foundation for students in selling, promotion, pricing, marketing-information management, market planning, product/service management, and channel management.

DECA, the Career and Technical Student Organization for marketing students, complements the class and work experiences by allowing students to develop practical presentation, decision making and leadership skills. Work-based learning experiences, including Cooperative Education, are strongly encouraged to add relevancy to classroom instruction.

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