Media Influence: Society


Social Media: Society

Media influence as discussed throughout the weeks has covered the issue of media influence on its audience both the positives and the negatives. Society adapts to growing technology and so does technology to society. With every large media outlet, comes advantages and disadvantages.

In the modern world we are confined to our space, our surroundings but what media does is that it helps us branch out for example Facebook does this without a doubt because communication is the staple basis of Facebook and the same applies to Twitter, and Instagram. These social networks pave the way for a one world culture of social network users. The problem is the downsides such as Bullying, a mere image of the world, depression, etc. The world moves forward and so does humanity with internet and world wide web.

Looking to old media we have our advantages of course like social networking, with the downsides always ever present and alarming. Old media such as TV and Film prove today that marketing of audiences is the purpose of old media, like new. TV and Films have long been discussed general in terms of purpose and content. What TV and Film does is that it expresses human themes, its realism and covers day to day events. However some exploit the means of marketing an audience. As a result people become almost brainwashed in a dramatic effect because old media and new media tells us almost what is normal and what is wrong. For example taking numerous selfies at a time is normal nowadays but go back ten years ago seeing someone taking selfies of themselves would certainly be seen as out of the ordinary and against the trend. Trends tells us what and what is not in trend. To be in trend is to be hip, to be out of trend is to be seen as bizarre and strange in the 21st century. Even groups of people that become apart of a subculture, is all a trend it is not strange nor is it a rebellious statement on society, because its not its just normal nowadays.

In the 21st looking at trends, social media is the creator of trends, whether it be started on Facebook, twitter or any other social network it happens. Old media is slowly dying out, not speaking of TV and Film of course because those two media prosper and will always for a long time. I am speaking of Radio, newspaper. Radio is not necessarily dying but it is less popular due to TV and online radio. Newspapers are dying due to online editions, basically what I am saying here is that new media, online newspapers will become more popular in years to come replacing print.

Below is a video, about the mass influence of Social Media

With social media, the audience is seen as passive but as a new media and English student I have to look at these things in depth. What I will say before leaving this post is that new media is the future and old media will always be present, but life will have its ups and downs like new media. Nothing is perfect but as a audience to media, we are reasons it is produced whether it is to make money, persuade us to buy something or join a community, there’s always a purpose. To conclude today, social media and new media is very important to society.