How Video Can Benefit Your Business

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The digital age has changed the way we communicate and operate as a society. Smartphones, tablets, and social media apps now allow us to use the web on the go, but it also means users demand websites with varied content. In fact, the average website visitor spends 88% more time on a site with video, so if you want to engage them then you need to make sure your site is up to scratch. But why is video such a big deal when it comes to websites?

Videos and customers

Bringing customers to your website is one thing, but keeping them there is something else. Good text is necessary for search engines, but long articles can be a bit overwhelming for some users. Photos and videos help break up the text and help make a website more engaging. Interactive/visual content can also help you communicate with your customers on a more personal level. Whiteboard animation has also become a popular way for companies to get their message across, and is a more enjoyable than a traditional corporate video. However, the video you choose to promote your brand will depend largely on your industry and the image you want to create. A video for business is a very personal thing.

It is worth considering that users are four times more likely to watch a product video than reading texts about the same thing. Video evokes emotions and is more effective than just text. It is popular with both visual and auditory learners because it ignites so many senses simultaneously. Interestingly, 65% of the population are visual learners and 30% are auditory, so using a video gives you the opportunity to reach both of these groups at the same time.

Videos for business and the cost

Everyone is on a budget, it’s just that some are bigger than others. Those with a big budget might want to spend thousands paying for film crews or hundreds paying a professional to create animated videos for their business. However, this is not necessary anymore. Thankfully, these days you can make an animated marketing video yourself without blowing all your budget on a professional video production company. Sites like allow you harness the power of online video production without any expertise or editing skills. You choose a template and their animation video maker can help you create your own bespoke video. It is definitely more affordable than getting someone else to do it and it will be ready for you to use immediately.

Videos are used by all major brands these days, and with 76% of businesses saying they get a return on the investment they make, they are well worth the money. Finding a video maker online that is easy to use and affordable is not always easy, but if you have a few minutes to space, then making a whiteboard animation video that will impress you customers can be pretty straight forward. A bespoke video is definitely a good idea whatever your industry. All you need to do now is decide on what you will put in it.