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Historically, the term business referred to activities or interests. By extension the word became (as recently as the 18th century) synonymous with "an individual commercial enterprise". It has also taken on the more general meaning of "a nexus of commercial activities". --http://en.wikipedia.org/wiki/Business

Penetration (business)

In business, penetration is often short for market penetration, the degree to which a product or service is known and/or used among potential customers. --http://en.wikipedia.org/wiki/Penetration [Oct 2004]

Market penetration is the degree to which a product is known and used by potential customers. For example, McDonalds has a very high market penetration in the fast food market. --http://en.wikipedia.org/wiki/Market_penetration [Mar 2005]

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