


05 Jun 2017
The Unseen

Nature doesn't have a voice. It has signifiers of change and environmental damage, but because they can't be seen easily, they're often overlooked or denied by even the highest positions of power.

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To make this damage more visible, and show your support for the planet, there is now a T-shirt that lets you "wear climate change" on your sleeve. Designed to coincide with World Environment Day, chemically-reactive fashion brand The Unseen has partnered with The Lost Explorer to create a T-shirt that changes colour to reflect the pH balance of water. In particular, the cotton and hemp shirts, scoured in red cabbage, reflect the acidic and alkaline values found in local water.

The Unseen


While humans have a higher tolerance to pH changes, we aren't immune to its effects. It can do irreversible damage to skin and organ lining if it drops to a pH of below 2.5, whereas a value of greater than 11 can cause eye and skin irritation.

The Unseen

To the naked eye, these differences in ocean acidity are impossible to detect. This is a common problem in environmentalism so a physical representation of this change was needed to inspire action - and so, the Cabbage Project was born.

Lauren Bowker, founder of The Unseen, says that creating a T-shirt to demonstrate climate change was "trying to use material science and platforms like fashion to talk about important subjects. It’s an easy platform to express complex issues without sounding like a psycho."


"Red cabbage juice contains anthocyanin and can be used as a pH indicator," she explained. "It’s red, pink, or magenta in acids, purple in neutral solutions, and ranges from blue to green to yellow in alkaline solutions. Anthropogenic causes of pH fluctuations in our water are usually related to pollution in the air, soil or directly into the water. Acid rain is one of the best-known examples of human influence on the pH of water and it comes from the reaction of water with nitrogen oxides, sulphur oxides and other acidic compounds, lowering its already slightly acidic pH.

The Unseen

"These emissions usually come from mining and smelting operations or fossil fuel combustion. Wastewater discharge that contains detergents and soap-based products can also cause a water source to become too basic. So the T-shirts, by changing colour, are a really good way of figuring out the state of the local water."

The T-shirts begin at a neutral colour of purple, representing a pH of 7 - this is the ideal value for water. However, once they are exposed to water from across the world, this colour changes. Tested in Fiji, London and Iceland, Bowker and David de Rothschild, founder of The Lost Explorer, found a range of colours from deep red to startling blue.

And while the visual message is important, so is the process behind the testing, says Bowker - one of public engagement. Bowker describes the testing process as "chucking them around" and "spraying them with different water using a Super Soaker." The reaction is instantaneous.

"I’ve seen what happens to people when I squeeze a lemon over the T-shirt in front of them," de Rothschild adds, "People’s faces change. They suspend all judgement for a minute. Like watching a bee pollinating, it’s just beautiful and harmonious to see the colour change and not understand why. And it makes you more curious to understand other things, too."

The Unseen


"Are we really surprised? And also, does it matter? Maybe it’s a good thing that he’s out of the way. Why should we wait around for out-of-date thinking to come into reality when the real revolution is already happening? What I’m interested in is all the committed businesses and communities working to create harmony between nature and humans. If anyone had any doubts or reservations about getting involved in this movement, I think they’re gone. Now’s the time."


The Unseen

"It feels like it's down to normal people to flip the narrative," Bowker says, "the change can and should happen with us by us."

"Will people understand and relate to how it impacts them today and not just in the future?" Bowker asks, "Maybe not - not everyone understands politics, me especially. But if I see a T-shirt in front of me change colour when a car goes past or when the water is too acidic to drink or for wildlife to live in then that I'll understand."

Reactionary fashion can be seen as a new breed of activism - encouraging people to make positive changes by politicising everyday clothing. As the world grapples with the growing problem of climate change, the focus is shifting to individuals, encouraging global action to raise awareness.

To mark the truly worldwide significance of water acidification, the collaboration is looking to spread its reach even further - hoping to venture into the heart of the Amazon, to the Red Sea and the North Pole.