Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company had $530 in capital and a total of eight employees. In the following year he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo 東京通信工業 (Tokyo Telecommunications Engineering Corporation). The company built Japan’s first tape recorder, called the Type-G. In 1958 the company changed its name to “Sony”.

When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK. The company occasionally used the acronym “Totsuko” in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was “Tokyo Teletech” until Akio Morita discovered that there was an American company already using Teletech as a brand name.

The name “Sony” was chosen for the brand as a mix of two words. One was the Latin word “Sonus”, which is the root of sonic and sound, and the other was “Sonny”, a common slang term used in 1950s America to call a boy.[4] In the 1950s Japan “sonny boys”, was a loan word into Japanese which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered themselves to be.


Brand: Sony


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