Scientific Communication: Why is it Important?

Bioconjugate [noun by-oh-kon-juh-git]: a biological substance containing of a formed stable bond between two separate molecules.

Scientific communication is the transmission of scientific concepts and discoveries to a target audience by means which will be understood by said audience. To be perfectly clear, italics were used in the aforementioned ‘target audience’ to denote that target’ is the key word. The target audience can be anyone from members of the same laboratory listening to a weekly report to viewers of a PBS documentary on space travel to school children learning about gravity for the first time. The word ‘target’ is vastly significant because you would never explain define gravity as being F=Gm1m2/r2 to a 7 year old child, nor would it be fitting to demonstrate the concept of gravity to Stephen Hawking by dropping apples from a balcony. In communicating science to an audience, it is key to do so in a context they can understand. This communication becomes difficult when the language use offers up nothing for the audience to relate to and form an association with. Continue reading Scientific Communication: Why is it Important?