Application of Astrology in Business

Application of Astrology in Business :

Astrology is the science of certain cryptic relations between the celestial bodies and terrestrial life. It is considered an art and a practical science. It lays no claim to be what used to be called an exact science, but studies certain predispositions or tendencies in human life which are sometimes indicated so clearly that they become virtual certainties. The possible uses of astrology are endless and may be used to a variety of means.

Since the days of the Chaldeans, it was known that the sun, moon and planets followed similar paths, the zodiac. It is a zone of the celestial sphere that extends from 8.5 degrees on either side if the path of the sun. As a primitive calendar, the zodiacal belt was arbitrarily divided into twelve sections of 30 degrees each. These are the famous signs of the zodiac. The origins of the names given to each sign extend into the most remote regions of antiquity. Terrestrial animal gods whether real or imagined were one day projected onto the constellations which, in the Chaldean imagination, they resembled. This celestial menagerie has furthermore given the zodiac its name, for in Greek. It means route of animals.

The sun enters the first zodiacal sign Aries and then continues its path through the remaining eleven signs. The twelve signs of the zodiac are Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces.

The moon and the planets pass through the signs too, but obviously at different speeds from those of the sun. The moon which is close to the earth, circles the zodiac in twenty-nine days, while the planet Pluto needs two hundred fifty years. Planets also can be seen to slow down, stop, and even reverse directions in relationship to the constellations that they cross.

In reality, the planet inexorably continues along its way. But the speed of the earth itself interacts with that of the planet to occasionally give this impression. The symbolism of the twelve signs is a very ancient tradition passed along from Manilius and Ptolemy of Alexandria. It ascribes well-defined properties to each sign, influences transmitted to the child at birth that determine his character, health and destiny. Passing through twelve signs, the planets play different parts. Being born at the moment when one of the signs is occupied by several planets confers the properties of this sign on the individual. The most important celestial figure is that of the sun. This is what determines what sign the child was born under.

In this way an ancient tradition has divided human beings into twelve psychological types whose descriptions are intuitive of human nature. This interpretation of the twelve signs is a blend of several different works but generally agree on the signification of the signs of the zodiac.


Ruled by Mars, the Aries is the incarnation of violent will, impatience, impulsiveness and rapid, often precipitated, decisions. The principal qualities are enthusiasm, courage, independence and pride. But Aries is too aggressive and impulsive. Like the animal that it symbolizes, he has a great tendency to thrust ahead with his horns without having reflected beforehand. To succeed in life the Aries must keep his enthusiasm but moderate his ardor.

The Aries essence is the principal of acceleration personified. Fast is the word that governs all activities from falling in love to saving a hopeless situation. Ariens talk fast, think fast, move fast and have no patience for people who don't. Ariens thrive on challenge and are born leaders, eager to break through old barriers to watch their ideas take hold. Their nature is dynamic, fiery and fiercely determined to have its own way, regardless. And because they can be such an audacious, impassioned, overwhelming force to handle, they get their own way more often than not. A displeased Aries can be like a tornado: if caught standing in the path of either, there is no way to remain impervious. There may be disturbing sounds and things may begin to fly, but it doesn't last long. Ariens are highly generative and immensely positive in their approach to all they undertake. There is an extraordinary courage in this sign that springs from vitality and confidence that sings of miracles. This is a sign that senses possibility in the improbable and that can create new conditions out of chaos. The Aries vision is progressive and expansive and their approach enthusiastic and inspiring. They bring incandescence to everything they care about. One strength this sign is missing is subtlety. And one way this deficiency comes through is with the kind of candor that can kill. When Ariens are good, they are very good when they are bad, they are very bad.


It is Venus who governs this sign. In general, Taurus is a concrete being, firmly attached to the goods of this world. He has a strong but peaceful sensuality. His anger is rare, in the image of the peaceful beast that is his totem, but it comes abruptly and violently…he easily sees red. Most often however, he demonstrates his good sense, stability and fidelity. He can sometimes be reproached for lack of detachment and disinterestedness.

Taurus is archetypal earth, steady and enduring, solid as the ground beneath one's feet. By nature, Taureans are strong and basic, practical and uncomplicated in their approach to life. Taureans are loyal and loving in pragmatic ways that promote positive feelings. Builders of bonds, nests and families, Taureans know instinctively how to make a house a home. Taureans have a way of consuming their own possessions or preserving and cherishing them like objects of fine art. The sheer sensuous pleasure that a Taurean is capable of taking in life is something the more mental signs can learn from. However, like anything else, it is prone to excess and can pose problems. The Taurean tunes negative can be cold, brutal, violent and sadistic, the type of person to take a life simply to make an angry point. Bottled up and often displaced anger is a key problem for they do not deal well with their deeper emotions. When fixed in a chosen direction and highly motivated, the typical Taurean can out endure all competition, opposition and obstacles of every kind. However, the motivation has to spring from something that is highly valued.


It is Gemini that influences the Gemini, the crafty Mercury and god of eloquence, merchants and thieves. He is above all a shrewd being, constantly proving his adaptability in all circumstances. He enjoys social contacts. All recognize Gemini's brilliance and spirituality. He must nonetheless guard against falling into easiness that would make of him a superficial, unstable and mixed-up individual. He should put intelligence in the service of a durable cause. In love, he must be careful of artificiality, and put more sincerity into rushes of feeling.

"I think therefore I am" is the classic Gemini code for carrying on with life. Geminis meet all of their problems head on and have a set of reasons for all their motivations-including those that are purely emotional.

People born under this sign are smart and glib, social and superficially clever. Gemini is the sign of communication and most Geminis can talk their way out of a maximum-security prison. Or, when the guileful trickster takes over, they can manipulate somebody else behind bars. Geminis tend to be self-involved and fear those who sabotage their sense of freedom. Seeking stimulation but having a strong sense of self-preservation, they will avoid anything that seriously threatens their ego base. Instinctively, they select and sort out what or who is most important in their scheme of things. Quite often such discriminations are based on a desire for power. Highly verbal and gregarious, Geminis have a gift for talking and taking advantage of the attention that their clever words attract. There is great power in their ability to generate an eager and receptive audience. Caught up in the moment, they lack self-consciousness and have the ability to get the most dolorous crowd to break into contagious laughter. Because the thinking process overrides their ability to feel, Geminis have to train their minds to work for them rather than against them. A powerful mind is calm, focused and disciplined one. On the other hand, a mind that is out of control gets nowhere and is a Gemini pitfall which finds expression in many aspects of life.


Like the moon that governs this sign, Cancer is an imaginative, sensitive, and dreamy individual. Somewhat self-effacing, he enjoys family life, where his timidity and somewhat weakness seems to be protected from the hardness of this world. The feeling for the past is more attractive that the future. He often feels nostalgia for childhood and the protection of his mother and must try to overcome this attitude. Cancer must strive to impose his qualities of shrewdness and intuition on groups of people. In love, it is not good for the cancer to give too much importance to the wounds of self-love and he must learn to declare himself at the right moment.

Ruled by the tides of their fluctuating emotions, Cancers are Moon people, mysterious as the sea at night, delicate as a moon beam shimmering on the surface of a still and haunted lake. In their own unique ways, Cancers are haunted-by their fears and anguished fantasies, their attachment to the past, their driven compulsions and their quiet, self-obsessed dramas that sometimes move them to the brink of madness.

Self-enclosed and saturated with their own emotions, Cancers feel everything that they don't deliberately shut out. It is a highly strung inner world of intense emotional velocity that is ignited by any threat to their sense of control. Sometimes sensitive and compassionate, sometimes cold and cut off from the world. Cancers are influenced by both the inner and outer atmosphere. The result is a person easily pressured by onslaughts on their self-preservation. In the Cancer mind, the unconscious is very close to the surface. As the first of the three water signs, much of life is about learning to live with this emotional makeup in the middle of a cold an insecure material world.

Cancers are often criticized as being extremely self-centered people. However, it is, in truth, as if there is no self, only a self-protective shell. With emotions so close to the surface, Cancers are hopelessly sentimental. Generous to a fault, they can be a fool for love. When it comes to work the classic Cancerian has the concentration of a brain surgeon and the drive to go along with it. Tenacious, task-oriented and intense, Cancers tend to be perfectionists who take their work personally-and sometimes a little too seriously. There are Cancers who leave the office at the office. However, it is likely that they work overtime, don't take time for lunch, and go home hours after the cleaning lady.


Having elected to reside in this sign, the sun confers its force, amplitude and radiance on those born in Leo. Leo is a proud, individualistic, and generous being. Authority and willpower are among the dominant character traits. Thus he has strong trump cards to help obtain success in life. Leo must be wary, however, of pride and unmeasured action and govern ambitions with the measure of his abilities. He must avoid being too susceptible to flattery. In love, he has a tendency to transform his life into the stage of the theater. He should be more reserved in the manifestations of his rushes of feeling. Those who love him will be grateful for this. Leo is the sign of the sun, and like the sun itself, Leos shine with stellar incandescence. Leos' magnetism makes them highly memorable people who exude power and reasonableness.

Personality is the Leo strong point. When so desiring, the Leo charm can tame serpents and turn the world at large into an adoring enclave. At their best they give off a scintillating sort of radiance. They are positive and enthusiastic, spirited, dynamic and larger than life. Leos expect the best from themselves and everyone around them. It is this attitude that helps them achieve their dreams. This is the sign that is determined to do things its own way, at all costs, with no patience for the opinions of others. When this works, the Leo energy and willfulness can create miracles. When it backfires, it's probably more comfortable hanging out in a towering inferno.

Although Leos are overachiever with highly successful track records, they tend to underestimate their accomplishments. The anxiety deep within them concerning performance never allows them to rest and gives them problems delegating authority. They embrace perfectionistic standards and feel contempt for mediocrity.


It is mercury that rules this sign. But it is not the subtle and airy Mercury of Gemini. Intelligence is more matter-of-fact less gifted but deeper. The Virgo is rightly considered calculating, prudent and attached to minor details to the point of fixation. For the Virgo, reason overcomes the heart…precision seems to be more important than intuition, of which he is wary. In love, Virgo is not very demonstrative, or at least, unable to decide, a late marriage will be his lot. Commonly known as the sign of the nitpicking perfectionist, Virgos often consider themselves to be discriminators graced with divine sanction. Seeing flaws like Librans see beautiful faces, Virgos are often controlled by their visions. In time, their visions go into what makes up a life. The single most important challenge in the Virgo experience is to see things in larger terms. Virgos' visions determine their career success, quality of experience in relationships, health and overall quality of life. The perfectionism so often associated with this sign has in fact far less to do with perfection than with a diminished view of the whole. It is the sort of perception that focuses in on the loose thread rather than the color of the fabric. Virgos are victimized by a deadly dreariness that is born of duty and discipline, self-control and routinized regimes. People born under this sign often have to wake up to the possibilities of their own life and the power within themselves. Shortsighted, Virgos settle easily for the minor roles that are so often assigned to them rather than stretching them beyond and utilizing the gifts of what could be a superior mind.


Governed by Venus, the planet of harmony and arts, one word characterizes Libra…equilibrium, as the sign it symbolizes. Libra is sociable, refined and understanding, party to conciliatory solutions. But be careful, for he is gifted with a very fine sense of justice and will engage in battle if he considers that he has been ridiculed. In sentimental relationships, Libra is praised for hi sweetness and elegance, with an occasionally somewhat exaggerated coquettishness. Aggressiveness must be stimulated, for Libra's distinguished nonchalance can prevent his social success. In many respects, Libra is a sign of paradox. Librans sprout from a series of contradictions…self-versus oneself, mental versus emotional, pleasure versus pathos, generosity versus greed and control versus chaos. Underneath the smiling face and stellar charm lies a character with many convolutions, confusions, frustrations and ambivalences concerning its identity.

Combine this with very high intelligence and you have people who think a great deal about how they ought to be, how they should have been, how they might have been and how they will be if only...and so on. While this highly complicated process sounds self-centered, it is in fact the workings of a self that doesn't feel complete by itself. It always seems that something is missing and whether that appears to be another person, a significant promotion, or a successful project that will prove one's worth, the day-to-day drama is often a torturous spiral. The need to affirm one's self is so strong in Libras that it makes many of them burn with ambition. In the intensity of striving and accomplishing, one leaves a sense of lacking behind. Alas the fuel for such ambition is the kind of anxiety that never lets one calm down. The satisfaction that comes from having achieved one's goal is soon supplanted by the necessity for a new creation. And so continues the rise and fall of doing and being. In between each gap is like a gasp in which a threatening, self-diminishing voice sneaks through.


Mars, the god of war and Pluto, the god of the underworld, share this kingdom. It suffices to say that the child of Scorpio is not a being of rest. There is in him a depth of violent aggressiveness and undisciplined, but also of anguish. Scorpios enemies must contend with his piercing critical sense which permits the rapid discovery of the chinks in their armor, for it is certain that he has flair. There is also scientific curiosity which penetrates the depths nature's secrets, even if they are dangerous. Passionate and jealous in love, possessing strong sexuality…in a word, Scorpio has the best and the worst. By developing the best, he is able to have exceptional success in life.

Scorpio might be the most misunderstood sign in the zodiac. It is a convoluted sign, commonly associated with mystery, sex, power and intrigue. In social gatherings where the conversation has descended to the most superficial astrological chitchat, Scorpio gets more than its share of abuse. Much of this has to do with the fact that at any given point a great deal of the Scorpionic agenda remains hidden. Intensely private, strongly secretive and rather suspicious, Scorpio does not reveal itself to anyone, nor does it form close overnight friendships. For the most part, members of this sign stand aloof from more obvious social interactions. Scorpios prefer one-tone situations to large parties at which people present their social facades. This is a sign of depth and depth perception. Scorpios see and feel more than most people, and not infrequently these feelings are complicated and problematic. Because of this, at a very early age, they develop a deep need for control, along with a list of goals and game plans that will take them where they want to go.

Scorpio is the power behind the throne and has the substance of which CEO's are made. Success is what they are after. They can be secretive and ruthless to achieve their desired position.


Jupiter is the master of this sign. He confers an honest, generous and loyal nature. Sagittarius has true nobility of character that works through goodness and moderation. He enjoys escaping from the banality of day-to-day life and travelling attracts him. Furthermore, these travels can be imaginary as well as real. Sagittarius is a sign of the philosophical mind. In love, he prefers legality and lasting feelings to brief and violent passions and adventures.

The essence of Sagittarian nature is possibility personified. Diminishment of any kind depresses the classic Sagittarian, as does anyone or anything interfering with the Sagittarian's sense of freedom. Sagittarians always want to feel free to make choices and to move in any direction that suits them. Sagittarius is the sign of the adventurer, bound only by his own beliefs. Sagittarians have expansive minds and are eager to learn, and experience, always restless and impatient to move ahead.

The classic Sagittarian is a democratic individual with ideals that often define the lifestyle. The Sagittarian soul desires expansion at all costs and is sensitive to social issues that affect the functioning of self and fellow man. Sagittarians want the best possible worlds. They will never stop searching until they find it. For a great many members of this sign, the entire experience of life is one endless exploration. Sagittarians see possibility where other signs perceive limitations. They also have a genius for seeing splendid things that the common mind might consider silly.

The Sagittarian nature wants to soar and after landing to remain unimpeded. This can cause some unsettling problems when encountering the situation called daily life. Sagittarians want life to be perfect, and they don't want to waste their perfect time dinking around with petty, boring details or being bothered by a moronic boss with no vision.


This region of the winter sky has been attributed by astrologers to the morose Saturn. Capricorn is serious, often on the defensive…decisions are taken in a calm atmosphere and he is farsighted. He is very ambitious, but is careful not to show it, preferring to act in the shadows rather than in the broad daylight. It is not worth the trouble to attempt flattery, for Capricorn will not be susceptible. He is cold, objective and wary by nature. He will not try to please in love and some might reproach a lack of spirit…feeling exist, but they are buried deep inside. Capricorn will never sacrifice his career to a passing fling or even to a passion.

A born executive with sky-high goals, Capricorn is the classic accomplishmentarian. Driven beyond high ambition, this is a sign that doesn't believe in giving up. Patient, enduring and steadfast in the face of all obstacles, Capricorn instinctively understands the value of time. This is a sign that can outwait all opposition and then confidently move in for the kill. Invariably, Capricorn gets what it wants because it goes about it in all the right ways. Hardworking, highly organized, diligent, down to earth and quietly determined, Capricorns make great tycoons, business chieftains, politicians, presidents and entrepreneurs.

The Capricorn mind is intrinsically materialistic. It knows the value of a dollar in several different countries and the most recent fluctuation in the price of gold. Capricorns value their possessions like some people value their children and they look at life through a prism of appearance-what you see is what you get.

Capricorns are born climbers who will make it to the top and eventually own it. And once securely positioned in place, attest that there is no other way to go. Like everything else. Capricorns take their status very seriously and never tire of their material rewards. The material to Capricorn is worth, their worth. Having an eye for fine quality, they fully enjoy the luxury of owning the best. To the Capricorn mind, excellence is always its own reward.


Modern astrologers have assigned this sign to the planet Uranus. Like it, Aquarius is gifted with a lively intelligence and taken by the new, sometimes by the utopian. Originality and Aquarius is enthused by great revolutionary causes, but will not descend into the arena. The battle of ideas is sufficient, for the Aquarius always has a depth of reserve, dreaminess and sensitivity. He is not very realistic in love and demonstrates much independence and fantasy. He is able to please and to be devoted but does not like to become attached. Aquarius must beware of solitude. Authentic airheads, Aquarian minds are airborne and aglow with ideals that often have to do with utopian empires and progressive, inventive lifestyle alternatives. In astrology, the element of air has to do with the cerebral realm and all that this implies, such as mental creations and concoctions, communications and intellectual vistas contained by the frameworks of the mind. Aquarians are often brainy people, full of brilliance and visionary explosions, seeing so far ahead that they leave the present behind.

The characteristic Aquarian is far more mental than emotional. Aquarians, in fact, have feelings about their mental constructs and intellectual aspirations. Their most beautiful love experience passes straight through the brain. The craving for a sense of possibility is a pervasive one in the Aquarian's scheme of things. It is the motivational force behind the humanitarian involvements and strongly cherished dreams and ideals.

The end of the sixties which sang of the Age of Aquarius epitomized the spirit of blind ideas put forth as truth, without deeper understanding of the comprehensive whole or the complicated timing of social change. The Aquarian mind, rolling on a track, does not take detours. Nor, is it intellectually open to their possibility. This is a sign associated with a great deal of fanaticism and willful rebellion. Aquarians are heedless and reckless, throwing caution to the wind creating situations that are self-destructive. It is this blind which brings them their share of headaches, heartaches and trouble.


Naturally it is Neptune, god of the sea that governs this sign. Everyone agrees that Pisces is emotive and impressionable. He is praised for intuition, poetic ability, sense of compassion and devotion. But Pisces must overcome the indecision of his character as well as his nonchalance…for activity can suffer from them, and Pisces can be thrown into a dreamy existence, one that is more than a little inefficient. Feelings are marked with a blend of mysticism and sensuality and the feeling of sacrifice dominates.

Pisces is the sign of the psychic, the healer and the intuitive who is in tune with the synchronicities of the universe. Pisces nature is emotional, sensitive and subjective. Their imagination and intelligence are subtly insightful.

The Pisces soul is one of mystery and longing. Deep inside a slumbering divinity haunts a more conscious experience of life. There is an unearthly quality to the Pisces sensibility that is associated with the twelfth house. This is a place of monasteries and hidden meanings, astral experiences, dreams, drugs and superconsious states of mind.

Pisces is a sign that deeply reflects its ruler, Neptune, the planet of fantasy and illusion, romanticism, compassion, sympathy and the supernatural. Like the vibration of Neptune, the Pisces mind is changeable and fluid, fanciful and ready to flow in any direction.

Pisceans are secretive and hold a place inside themselves that they share with only a soul mate. Because they are so psychic, subjective and idealistic, this soul experiences often unsatisfied. Instead, they will merge with and see themselves mirrored in their life supports and security blankets and the deeper need for unity will be sublimated by the experience of sharing. They are constantly searching for their true soul-mate. There is no real way to know if astrology is reality or fiction, but it does broaden our horizons to a new way of thinking. Perhaps time and seasons have caused the similarities to be there. Perhaps it is just a coincidence. You must be the judge.

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