What Is SEO?

December 13, 2020

What is SEO? If you have set up a website for yourself, a club, or a business, you probably have seen the letters S, E and O in descriptions of things you should pay attention to. But you might not know what the abbreviation means. SEO stands for “search engine optimization.” That means that the content of a webpage has been prepared in such a way that search engines can gain information to better index the web page or website.

What’s the Goal?

When someone goes to the trouble of putting up a website on the internet, they want to be found quickly and easily by anyone searching for the content the website provides. Optimization involves the preparation of the material of a webpage in such a way that the search engines can determine the general informational value of the page and site to the ordinary searcher.

There are many factors that search engines look for, in order to place a site high in the search results. It could be images, references to location, specific keywords used in an informational context. The search engines are what pull up the results when you begin a search of specific terms.

For instance, if you are trying to find kites, and you enter that word in the search field of a search engine, the engine will return for you sites that sell kites, places that tell you about the history and making of kites. The search engine uses the optimization of those pages to sort useful sites from useless ones.

So, the basic goal of addressing SEO matters is to have your special, informative site show up in the first page of results when someone searches for your subject.

What Factors Matter?

SEO marketing services help a site owner build a notable profile on the internet. The elements of the website itself are not the total picture of what contributes to the search results. Additional factors are how many links connect to the website, through indexing sites, links from other authoritative sites, even links that are part of comments on blogs.  The preparation of the content of a website should take these ranking factors into consideration, it the owner desires to appear in the first pages of search results.

What is SEO Services

An individual website owner can spend a lot of time preparing all these elements on their own. But the likelihood of having sufficient time to handle all the internet preparation and also conduct whatever business the website is supposed to serve. This is why SEO marketing services can be a solution in helping website owners build their internet presence.


If you want to achieve a high ranking for your website when users search for your services, products or business, consider turning to SEO experts.  Make your presence known.

Robert Portillo, founder of Nimbus Marketing, and his family.

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