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The Atkins Mission: Learning to Eat Right

Make eating right a part of everyday life through our advocacy, education, innovation and products.

A Fork in the Road: Eating Less or Eating Right?

For decades, the conventional wisdom on managing your weight focused primarily on eating less. Today, the world is at a fork in the road, facing a choice between old beliefs and new, between eating less or eating right. 

Dr. Robert Atkins, a cardiologist, saw that eating right, not less, improved his patients’ health - not just in terms of weight loss, but also reducing chronic issues. 

Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right.

Atkins® is the New Common Wisdom

People are recognizing that eating right can both help them lose weight and unlock vital long-term health benefits. Independent, state-of-the-art research makes it clear that we represent the new common wisdom. 

The “Atkins Diet” started as a fad, but quickly became a counter-conventional movement that reset people’s understanding of nutrition and weight loss, and its link to health.  

Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.

Nutrition Matters More than Calories

While quantity plays some role, it’s far more important to know what your body does with what you eat. The Atkins way satisfies the body, creating greater energy, higher metabolism, and less stored fat. 

Controlling the things that the human body turns into sugar is the single biggest factor in eating right. When there is too much sugar in the bloodstream, your body stores it as fat.  Many people don’t know that starchy carbohydrates are really just complex sugars. Eating a bowl of oatmeal may have the same effect on blood sugar as eating 8 teaspoons* of sugar1, and a popular competitor bar has the same effect on blood sugar as eating over 16 teaspoons of sugar.2

"Glycemic" means "relating to the sugar or glucose in the blood." The glycemic load simply estimates how much a food will raise a person's blood glucose level after eating it. The greater the glycemic impact of a food, the greater and more rapid its impact is on your blood sugar level—and that may cause your body to produce greater levels of insulin to return your blood sugar to a normal level.

When More People Eat Right, We Make the World Healthier

Our purpose is to improve global health by becoming how a healthier world eats. And to help people understand that eating right is about both losing weight and becoming healthy.


Ultimately, the Atkins way of eating right will become people’s primary healthcare.