The Hypnosis of Language


Language itself is one of the greatest foundations of society. The structure of society often reflects the structure of the language and syntax. Foucault argues that sociologically, language determines how society forms itself based on the chosen words a legal or political system uses to communicate with the general populous. Lukaszewski argues that positive words gets better results than negative ones – or at least faster and lasting results. Hogan did a lecture on how using certain phrases causes others to believe you perceive their ideas as important, and thus the language communication is more effective in getting what you want.

Various scientists have analysed the theories, and over the last decade or two, diverse results can be seen. Many of us limit our perception of societies and cultures to politics and law, but to go one step deeper, the basis for everything is what humans have in common – language. Whether it be English, Chinese, French, German, or even body language and sign language, each system has a structure, and that is: how the ideas are communicated through words.

It is arguable that many people read body language more than words, but people respond to words more than body language. However, systems are created based on language structure. Generally speaking, English is a diverse language – it is split into formal and colloquial, British and American, conversational and technological. (Refer to my 2013 article on The Evolution of The English Language for a brief breakdown). American English uses active voice and heavy diction, therefore the American culture is perceived to be more assertive and aggressive when communicating. British English uses passive voice and is heavily derived from Classic English Literature, and the culture is thusly more reserved and private. The Chinese language, in terms of writing, is based on stroke order, prefixes, and suffixes. When a child, at the age of three, learns to write his or her name in Chinese, he or she first learns stroke order. The brain slowly conditions itself to memorise structure and order, combined with breaking down the characters and reconstructing a new word. The Chinese education system, therefore, stresses memorisation and breakdown-construct. French is a philosophical and artistic language, and the culture is quite aesthetic and philosophical in their thinking. German language is structured and complex, hence historical Germany were militarily strong.

One thing every language has in common though, is positive versus negative. Human nature is defiant and rebellious: we are innately programmed to do what we shouldn’t do. Schools create rebels because they often say “Don’t do this” or “don’t do that” instead of “If you do this, a consequence will happen”. When communicating with children and youth, telling them not to eat junk food will make them want to eat junk food. However, if a young child is told that vegetables are junk, and McDonald’s is healthy, the child will naturally opt for vegetables after a period of time. Legal language has succeed in this area for the phrasing itself is as simple as “if you commit this crime, you will serve this maximum punishment”. It offers people a choice, not an absolute. Humans need choices because people want recognition: recognition for making a good choice rather than just robotically doing as told (Fukuyama).

When communicating, it is suggested that we use relate words so as to maximize the greatest outcome for both sides, primarily ourselves. If children hate homework, call it a “mission”, “task”, or “project”. They will feel a sense of accomplishment. If teenagers believe that rules are made to be broken, give them “guidelines” and “suggestions”. If you want someone to help you, ask for it, don’t demand it. If you want to persuade someone, simply say “don’t  you think this would be a good idea?” instead of “I think this is a good idea”. People care more about what they think than what you think, so make them believe that it was their idea.

In sum, language is a large basis for the way our world works, and if used correctly, we can maximise the greatest outcomes for ourselves.

Thinking it is nothing, knowing it is something, and doing it is everything.


1. Foucault – The Archeology of Knowledge
2. Bacal – Using Positive Language
3. Lukaszewski – The Strategic Power of Positive Language
4. Mikavelli – The Evolution of The English Language

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