Social Media Guidelines

  • Pros of Social Media

    Social media has become an integral part of human life. People use it for business correspondence, communication with friends and relatives, exchanging ideas, and other activities. Today, this resource is a norm, especially for youth, who need it for consulting Wikipedia, searching literature for academic studies, or watching videos on YouTube. Since the digital world continues to change and develop, so do its users. Social media helps people of different age, sex, geographical location, and other characteristics to conduct their business. Moreover, they are a good source of useful information offering updated news and helping one to broaden their knowledge in any sphere. Besides, this resource at case brief writing service has more advantages than other communication channels since it connects people all over the world eliminating any barriers. Thus, clients can use the most popular social media, such as Facebook, LinkedIn, Twitter, etc., without any fee and access them from any device.

    Nowadays, employers utilize social media channels to find potential employees. Similarly, people who are searching for a job have a great opportunity to offer their knowledge, experience, and talent to different companies regardless of their location. Therefore, in connection with the rapid growth development of social networks, it is no longer worth considering them solely as a means of communication. Moreover, they have become a powerful tool for the development of business since they offer a huge flow of information, which is dynamically developing, and give more opportunities to entrepreneurs. In addition, each social network offers its own unique opportunities for advertising suitable for a particular type of business and audience. Consequently, Social media marketing (SSM) has received a great popularity among businesses since it is a perfect tool for promotion through hidden and direct advertising.

    Cons of Social Media

    Despite reasonable advantages, social media have certain disadvantages. Replacement of real communication with virtual one is the most significant drawback. Continuously communicating in social networks, people get used to expressing their emotions through letters on the keyboard and forget about facial expressions, gestures, eye contact, and real emotions. Sometimes, when communicating with someone through a social network, it seems that an interlocutor is interesting, and there are many topics to be discussed with him/her, but during a personal meeting, this all disappears somewhere. In addition, many people just feel uncomfortable without a computer or phone at hand. The evidence demonstrates that most users of social networks are so used to them that they cannot imagine their lives without them. Moreover, the pursuit of 'likes,' new friends, and comments becomes a kind of a game for many. People wrongly prioritize virtual friends or 'likes' and forget that there are things that are much more important in life.

    Furthermore, very few people understand the danger that social media has posed in their life, turning it into an open book, where personal information can be read not only by friends, but also by hackers. Even if users take all measures to protect information, these attempts, in the end, may be useless because there are programs that help select passwords for popular websites and hack them. Furthermore, HR-recruiters often use social media in order to clarify the past of their applicants, and any excessively frank or discrediting information may become known to anyone. Besides, working in the mode of an uninterrupted flow of information and successive emotional impressions, the brain becomes exhausted, and a person may experience stress. Ultimately, when people spend much time in social networks, their brain is engaged in meaningless and purposeless activity, which cannot be called a full-fledged intellectual work.

    Some Statistics

    The statistics show that the majority of the Internet users utilize social media for getting information and for entertainment. Since 2012, a national survey has discovered that Facebook is the favorite social networking site among Americans, which is used by 79 percent of Americans who have Internet access. At the same tim, LinkedIn, Twitter and Instagram being used by 29, 24 and 32 percent respectively. Regarding Internet threats, business sites were targeted by hackers more often than those of educational, healthcare, or military institutions.