Social Media Optimization

What is Social Media Optimization?


Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

[edit] Origins

Rohit Bhargava was credited with inventing the term SMO.[1] His original five rules for conducting Social Media Optimization are: [2]

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected

[edit] See also

* Customer engagement
* Search engine marketing
* Wikipedia:Search engine optimization - An essay about SEO's and SEM's participating in Wikipedia.
* Landing page optimization
* Online Identity Management

[edit] References

1. ^ Danny Sullivan (August 29, 2006). "Social Media Optimization: It's Like SEO, For Social Sites". Retrieved on 2007-09-06.
2. ^ Rohit Bhargava (August 10, 2006). "5 Rules of Social Media Optimization (SMO)". Retrieved on 2007-09-06.

Retrieved from ""
Categories: Internet advertising and promotion | Internet marketing | Internet terminology | Search engine optimization
Hidden categories: Articles to be expanded since June 2007 | All articles to be expanded

* Article
* Discussion
* Edit this page
* History

Personal tools

* Log in / create account


* Main page
* Contents
* Featured content
* Current events
* Random article



* About Wikipedia
* Community portal
* Recent changes
* Contact Wikipedia
* Donate to Wikipedia
* Help


* What links here
* Related changes
* Upload file
* Special pages
* Printable version
* Permanent link
* Cite this page


* Česky
* Deutsch
* 한국어
* Nederlands
* Русский

Powered by MediaWiki
Wikimedia Foundation

* This page was last modified on 2 August 2008, at 15:39.
* Privacy policy
* About Wikipedia
* Disclaimers
