The Tech Tree - AI

Posted by Communique at 11:41 AM on Jul 8, 2019

Artificial Intelligence is a term used rather loosely nowadays. If we were to go by the strict definition of it, then it’s safe to say we are nowhere near the realms of proper artificial intelligence. Yet, considering the current kind of applications AI is ascribed to, we are also neck-deep in it.

Rather than having scientists try to ‘Frankenstein’ technology together to create artificial life, software experts have utilized computational power that can analyze immense sets of data (big data), which can reveal specific patterns, behaviors or trends in whatever fields of interest the data belongs to. This is called Machine Learning, and while not quite the AI everyone thinks of, it is in a form the first step on that journey. This process of Machine Learning can differ in its scope: from simple analysis functions to full on artificial Neural Networking — imitating processes in the human brain!

This advancement in data processing technology has been incorporated into large scale marketing efforts. The evolution of big data and advanced analytic solutions have given marketers a clearer picture of their target audiences, and revealed the best methods of reaching them. As advanced technology solutions grow smarter, so does the potential audience. Thanks to social media and search engines systems, people find what they are looking for faster than ever before. AI and big data can actually analyze these search patterns and help marketers identify key areas where they should focus their efforts. Marketing efforts are always geared towards smarter ads, but AI helps take this further for truly insightful analysis. With a new abundance of data available, online ads can become smarter and more effective. AI solutions can dig deep into keyword searches, social profiles, and other online data for human-level outcomes. It all seems like psychological manipulation, but it purely comes from analysis of the huge amount of information that is given to marketers because of how people use the internet.

The best thing about all this is that it isn’t locked off to some upper echelon part of society. If you have an online business or promotional effort, you can access the tools to begin making use of this data.

  • Content Management Systems – if you run a blog using systems like Wordpress or Blogspot, make sure to utilize their Stats & Analytics section to see what content garners the best response, and react appropriately to your audience

  • Google Analytics – if you have a website and want to receive information about its website traffic, then you need to make a Google Analytics account. It does everything I described previous and its free.

AI may be in its early stage technologically, but right now it is being driven by big data, and there is every reason to make use of this data, even if you don’t have the means to conduct machine learning for your ventures. It’s all about analysis.