India - A country of Sensational Colours

India has always been glorified and recollected as a country engaged with Colours, Festivals, Culture, Food, and Clothes. To a stranger, the varied traditions, colours and stories may seem like a chapter out of an epic tale. But every festival, the colours and traditions has been a large part of the Indian consciousness.

In a country with diversified culture and people,  simple shades of colours unite multitudes of outlooks, lifestyle and tradition. The bright, dominant colours control many parts of the people life, be it religion, politics, festivals, or celebrations. For the people of India, color and culture go hand in hand.

Indians host innumerable interpretations to symbols and colours. Colours specifically create an extensive rhapsody of emotions and vibrance in the minds of the people. The best example being the Indian National flag, The saffron colour denotes renunciation, disinterestedness, courage and sacrifice. White colour denotes truth, peace and purity. Green colour symbolizes prosperity, vibrance and life. The Ashok Chakra (wheel) represents the righteousness, progress and perpetuity. The 24 spokes of the wheel represents the 24 hours of a day.

The arrival of Spring in many parts of India is celebrated with a festival called holi. Hindus believe it is a time of enjoying spring’s abundant colours and saying farewell to winter. It also has a religious purpose, commemorating events present in Hinduism. During this event, participants hold a bonfire, throw coloured powder at each other, and celebrate wildly.

In the Indian culture, almost every colour has a significance or meaning. For example, Black is considered an unlucky colour. Black connotes with lack of desirability, evil, negativity, and inertia. It is often used as a representation of evil and is often used to ward off evil.

Turmeric which is used in cooking widely across our country is also used in ceremonies and prayers. Thus the colour yellow is featured prominently in occasions which are both happy and religious in nature. Similarly, red is considered a dynamic and a fierce colour. It is associated with goddess Durga, her fiery image is enhanced by her red tongue and eyes and hence red is a chosen colour especially during weddings and similar occasions.

Thus, even the clothes in India are hugely influenced by the colours and we are spoilt for choices. Sarangi offers a wide collection of Kanjivaram saris, in  different colours and shades to suit your tastes & personality.

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