What questions to ask

You have a right to ask where your seafood comes from and how it was caught. To help you make better seafood choices, we have created tools to help you get the information you need to make an ocean-friendly choice. Asking these three questions about your seafood will help you to find out about what is on your plate and to show suppliers that you’re serious about sustainability.


What is it?

Local research has shown that up to 80% of fish bought in restaurants is mislabelled, i.e., it is not what they are advertising! Don’t be part of this statistic; demand to know what your seafood is really called. It is your right to know what you are eating.


Where was it caught?

Fishes caught in different areas have different sustainability concerns. For a safe bet, local is always lekka; South Africa has effective management in place for certain fisheries. And besides, we don’t want to add to our carbon footprint by importing seafood from other countries!


How was it caught?

There are a many ways to catch and farm fish. Some fishing methods and aquaculture practices pose more harm to the environment than others. For instance, using lines or poles to catch fish has a low impact on the environment. And although some forms of aquaculture are sustainable, this is possible only if the farmed fish aren’t fed wild fish and the methods don’t pollute the environment, for example.