Assessment Task

1. Using appropriate academic models and concepts identify GE’s core competences and capabilities and discuss their effectiveness in supporting the corporation’s success up to the date of the case. (30%)

2. Outline and discuss at least two strategic options for GE over the next five years from the date of the case, with a recommendation as to which you recommend. Your answer should draw on your earlier analysis. It may also include independent research on GE, commenting on GE’s current strategy. Applying suitable academic models such as Kaplan’s Balanced Scorecard show how strategy could be monitored and evaluated. (40%)

3. Drawing on sources such as Gary Hamel, compare and contrast Jeff Immelt’s management approach to his predecessor Jack Welch’s, and give your opinion as to which is more suitable for strategic leadership in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why? (30%)


Assessment Guidance


You should carry out further research on GE, however you must only use material drawn from credible sources such as: academic articles and texts; quality newspaper and business periodicals, e.g., the FT, The Economist and the official GE website. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia.

Learning outcomes

The learning outcomes being addressed through this assignment are:

Knowledge and Understanding
b) Critically evaluate strategies linked to responding to external environments (fit strategies) and contrast them to strategies linked to core competencies (stretch strategies).
c) Recognise, consider and address macro-economic trends in a changing world and their impact on business whilst evaluating competitive, organisational and ethical values.

Subject Specific Skills
d) Be able to apply the concepts of strategic planning to current organisations and conduct an environmental and competitor analysis of a given organisation or industry, including within an international or global marketplace.

Key Skills
f) Demonstrate key communication and time management skills.

         $10 per 275 words - Purchase Now