How ego can shape your expenditure

The following is an analysis of aspects of Anne Freud’s work and how they can be a catalyst for economic decisions of expenditure.

The father of psycho analysis Sigmund Freud established how different experiences in our childhood life, our perception of them, and their impact on us can fashion the way we choose partners, or make decisions, or view ourselves. Those experiences allow us to establish our worth, our lovability, and regularly gives us an understanding of how much of the love we give back is appreciated. Sigmund Freud’s daughter, Anne Freud spoke in detail of defense mechanisms and how we use them. A defense mechanism is usually unconscious, and the compromise generally involves concealing from oneself internal drives or feelings that threaten to lower self-esteem or provoke anxiety.

The most commonly used defense mechanism is denial.

Robbing ourselves of the bitter truth about our reality is what denial is as a defense mechanism Denying ourselves our truth, is no different from lying to ourselves, and is in turn for builds an ego. Ryan Holiday, calls ego a fraud to oneself, because unknowingly it is showing ourselves a false self-image, which can be worse than the lack of one. Lying to ourselves often seems harmless, but it buries our feelings and wounds under a series of falsehoods. Ryan Holiday says, “no matter where you are and what you’re doing, your worst enemy is always with you—your ego.”

So you believe you can handle alcohol ? or deserve 5 new luxury watches?  may be the reason is your ego. Because you are using your ego to hide yourself from the truth. Probably you don’t want to accept the questionable aspects of your personality, so you console yourself with shopping, alcohol, or other intoxicants for your mind and body.

Behavioral economics finds its place where emotions judge our economic decisions, and in personal expenditures freudian psychology and splurging can often come together. Look at the intoxicants you consume. An intoxicant can be something dangerous even in small quantities, or anything in excess, even sugar or salt. Take a close look at those mind and body consumptions you make on a daily basis and question yourself – how am I blocking my vision from my wound by fanning my ego? Cause in one way or another it is happening. In denial we refuse to recognise our need for change, and that changes the way we spend.


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