The learning process consists of several learning stages with specialized competencies designed for each stage. The first stage is aimed to broaden the students spectrum in thinking from the very scientific spectrum until they are prepared for team work and strive really hard to face difficult challenges. In the second stage, the students learn to plan their businesses and face the risks. In the third stage, the students learn about business and management comprehensively.

Introducing the diversed world community! You are encouraged to be open-minded and to respect diversity in your immediate community, followed by your community at large. The emphasis is on such soft skills as teamwork, articulation in expressing ideas, and the capacity to view the world from the standpoint of distinct cultures. Below is what you would do as a freshman:

Introduction to Undergrad Program

Prior to the course work, you will attend a session covering the standard of conduct and ethics expected, curriculum, and teaching methods employed. Since the methods used will be new to most students, all of you will be fully explained. Additionally, you are informed about the study techniques promoted at SBM ITB, which will help you to achieve the academic excellence.

Orientation Program

You meet at a predetermined venue over a period of two days, during which qualified psychologists train you to regard yourself as a highly potential individual.

Two days spent at the program also give you the opportunity to get to know each other. Once this short program is completed, classes will start without further initiation, by either the school or the students.

Fun and Enchanting, it would be!

Management Practice

Each group is given an assignment to arrange a performance, as a test of students’ managerial abilities. The arrangement of any public meeting, whether it is a seminar or a conference, requires the use of the whole range of management skills, and for the stage performance the group members will act both as performers and as event organizers. As performers, they are responsible for decisions about the script, the rehearsals, the scenery, and, in fact, all other matters up to and including the on-stage performance. As event organizers, they run all the necessary managerial functions, such as publicity, budgeting, logistics, staffing, etc.

Three-credit-hours coursework in the 2nd semester culminating in a stage performance held for the public. The performance itself is called Opera and Drama Inspired by SBM for Charity (ODDISEY).

Field Trip

Let’s go Down to Earth!
Students visit a rural area and conduct a three-day survey. Themes vary from village life to ecological problems. The students, who are required to work in groups, observe the way of life of the local people and the daily problems that they face.

Each group must then produce a report detailing what they have discovered, and make recommendations on how to resolve a particular problem faced by the community. In this way, they become familiar with research methods early in the program. They also learn the importance of effective communication and good teamwork.

Sports: Healthy body = Healthy Mind!

Sports are part of the main curriculum. The school determines that students should take regular exercise to maintain a healthy body. This ensures that the mind is alert and able to absorb the class material.


Word your ideas to be heard!

Students would be trained in communication at all aspects. Discussion and debate are encouraged within the team, in order to find the best solutions to the project set.

Do you realize that visual aids are a powerful tool in presenting such a lifelike idea? Therefore, students would be involved in making video clips, posters, and other advertising media. Proposals and project reports are also an important part of the course work.

Performance Skills: Stage-fright? No, thanks!

The ability to express one self is an important aspect in interpersonal skills, which in turn, is vital in teamwork. Facing the audience, whether in a theater or in a boardroom, requires self-confidence. Therefore, we introduce the concept of performance through theater, dance, and music. Good articulation and the ability to project ideas are added values for the students when they face a real workplace situation.

Critical Reading and Writing in English

Since the language of instruction in the program is English, students will have an advantage if they are fluent in both written and spoken English. In the classroom, students are expected to develop their reading abilities and to write summaries of the arguments raised.

The technical side of management is studied in more depth along with the applied in business and management skills. Students take classes in finance, marketing, law, leadership, and other topics. They can then integrate them with the skills already developed in the first year.

Next, students would participate in a real business experience, which is completed in two phases, from conception to actual performance. In a two-semester course called Integrative Business Experience (IBE), students must establish a commercial entity. They will then seek to acquire a bank loan, find reliable suppliers and of course attract loyal customers. The profit that they generate from their business venture will go towards funding a community project of their choice.

In pursuing their business activities, the students will encounter challenges that prevail in one form or another. However, it is in these adverse situations that they are able to take away a possible life-long lesson, which is that perseverance is one of the keys to success in whatever endeavor they choose to pursue.

Integrative Business Experience I

Instead of a simulated endeavor, students will experience first-hand: how it feels to start a business! First they must decide on the business venture that they would like to own and operate. Facts and background information then need to be collated.

Students will then submit a loan proposal to a designated bank, which will in turn make an assessment and decide whether or not to grant the loan. The bank will only approve a loan that it considers to be feasible.

Integrative Business Experience II

With the funds in hand, students then bring the business into operation. The integration of their knowledge of operations management, human resource management, marketing, financial analysis, business law, and corporate ethics are essential to run the business properly. If the business succeeds, the profit will be donated to a charitable organization. If it fails, the students themselves will need to repay the bank loan.

What happens with the profit generated in IBE? It is not for them. Students should not only learn how to get profit, but also to share what they have to others who need it. What happens if they experience a loss? They still need to find a way to help others. Community service is organized in the villages within the vicinity of Bandung in semester 6.

It is now time to enroll such classes as business information system, international business & trade, and decision making & negotiation, which serve to incorporate the subjects covered in the previous semesters. You also start to choose a major/concentration depending on your area of interest as well as your plan for a future career.

Students are compulsory to take the electives necessary to round off their course requirements. In the final year, students have a much freer hand in deciding the methods of study that suit them best. In carrying out projects and in the presentation of their elective subjects, they can choose to work individually or in groups.

Evaluation and Analysis

Throughout the year, the real-life experiences of the first two years are exhaustively evaluated to discover ways of improving on the results. Each step of the development process is examined to find where possibly wrong decisions were made and where better methods could have been applied. In-depth analyses such as these will be valuable to graduates as they join the workforce and apply the principles learned at SBM-ITB to their business roles.

Elective Courses

The elective subjects offer a range of choices, each focusing on an area of business management such as finance, human resources, operations, marketing, decision making, and entrepreneurship. Students choose the subjects that interest them the most, using what they have gained from the course.

Study of Human Society course

  • To provide some examples of the ways in which social science disciplines, especially anthropology and sociology, approach the study of human societies.
  • The emphasis of the course is on critical methodology. The course therefore looks at debates and controversies within the social sciences and deals with topical issues relating to contemporary problems such as multiculturalism, globalisation and human rights, as well as looking at significant universal social phenomena such as religion and the family and their influence on social behaviour.

The Scope of Anthropology: An introduction to the study of human societies and cultures.

Anthropology is the comparative study of societies and cultures around the world. We need to start, however, with some basic questions. What do we mean by “society” and by “culture”? To what extent do societies and cultures make groups of people different from each other? In what ways do societies and cultures make groups of people different from each other? And how do we go about studying those differences?

Function of social studies in SBM

Management actually is social study, if we learn management that control human behavior, that is Social Science. There are 4 kinds of human races in the world. These races came from different kind of skull and bones those were found in some areas in the world.

Ethnicity and Identity

The study of ethnic-group explains the different meaning between ethnic-group and culture. People usually call ethnic-group is same as culture, that connected with local autonomy as an administration government rule.

Social Organization Clan and Kinship

In Indonesia, especially in the local community, people still depend on their clan or social organization if they are going to do some actions those are connected with other people or other phenomena. In this lecture we will explore the meanings of clan, social organisation those are living in local community as a members of Indonesian people. Marriage exists in all societies but it takes many different forms. This study has also gone hand in hand with a great interest in unilineal descent groups, a form of social organisation that is very common in Indonesia.

Exchange, Reciprocity and Cooperation

We often think of “exchange” as an aspect of economics, or simply as the basis of non-monetary economies. There is, however, a lot more to exchange than the swapping of material requirements. In this lecture we will explore how exchange creates social ties between people, and how it is embedded in, and represents, particular cultural values.

Issues of Gender

Marx was fond of saying that we could tell how developed a society was by the position that women held within that society: the more advanced the society, the higher the status and position of women within that society. But how do you evaluate the status and position of women? The reaction to feminist demands for equality in the West has been to say that women are essentially different from men and wish to be treated differently. But are we talking about “natural” differences or differences that are cultural?

Power and Authority

Social Organization actually has a leader. But for achieving the leader there are some ways such as ascribed and achieved. Usually the leader has a power and/or authority. But in some organization there are leader powerful but no authority, in other hand there are leaders have authority but no power

Indigenous Knowledge

Science and technology are thought to be the keys to social and economic progress, but recently there has been a move to give more credit to local knowledge, since it is local knowledge which has been developed over long periods of time which has assisted societies in specific environmental situations to deal with the everyday problems they have faced. The most obvious area in which local knowledge has made a contribution is in the field of medical advance. Many modern scientific medical treatments originate from discoveries made by indigenous people concerning the properties of certain plants or animal extracts.

The Origins of Nationalism and Ethnicity: Comparative Studies

Nationalist ideology matched the demands for a certain kind of economic development. With nationalism also came the development of ethnicity, that is the belief in specific characteristics of history, culture and blood as determining membership of an exclusive kind of human group. How important are all these ideas today in helping us to understand contemporary nationalism and internationalism?

Globalisation, Modernisation and the Spread of Universal Ideas

Global culture is linked to a certain form of economic organisation, namely capitalism. One of the consequences of this global dissemination of capitalist ideas has been the gradual destruction of local cultures and their replacement by a standard uniform culture derived from the west in particular from the United States. This has led to the coining of the phrase the “Macdonaldization of the world”. A further claim is that along with western capitalism have come certain ideas and concepts which claim to be “universal” (such as a notion of human rights). We shall examine the truth of such claims.