US businesses prepare for halal boom as Muslims to become second largest religious group by 2040



“Muslims in the US are not as numerous as the number of Americans who identify as Jewish by religion, according to our estimate,” however the US Muslim population will grow “much faster” than the country’s Jewish population, it said.
In 2007, when the study was first conducted by PRC, the body estimated that there were 2.35 million Muslims in the US By 2011, the number of Muslims had grown to 2.75 million.


Scott Lucas, professor of American Studies at the Department of Political Science and International Studies, University of Birmingham, told Arab News he believed the Muslim community in the US is “thriving,” particularly in major cities such as New York, Minneapolis and Detroit.


Lucas added that despite the rhetoric espoused by US President Donald and the resultant rise in US hate crimes, “the day-to-day reality of Muslims remains one largely of inclusion and going about their daily lives as we all do.”

The professor added that, in parallel with the growing Muslim population in the US, he expected to see the erection of more mosques and the creation of more halal products and services. He added: “However, remember not all Muslims practice their faith by the book, just as not all Jews eat kosher food. People practice their faith in different ways.”


Latif told Arab News: “The rapid growth of the US Muslim population has substantial implications for business. Muslims are a lucrative consumer segment with an aggregate disposable income of $107 billion in 2015.


“US-based companies will increasingly clamor to market to and capture the loyalty of Muslim consumers at home and abroad,” he said. (Arab New)