How to Write a Scenario for a Promotional Video

by Julius Vandersteen
A promotional video can help you get your message out to people.

A promotional video can help you get your message out to people. Images

If you have a product or a service that you want to tell people about, you could make a promotional video, and before making the video, you will want to write a description, or scenario, to help you focus your ideas before writing the actual shooting script. The scenario serves as an outline that contains the ideas you want to express, and how you want to express them, including the tone, audience, location, props, narrator and any actors or presenters.


Launch a word processor application on your computer, and create a new document.


Type the main goals of your promotional video. For example, what are you promoting and who is your target audience?


Describe what kind of tone you want to convey. For example, is this a serious video for important investors, or do you want to shoot a garish video with bright colors, loud music and fast cuts from one image to the next?


List the budget restrictions for your promotional video. If the budget allows you to rent a large convention hall and fill it with thousands of extras, you can write a scenario that will have epic proportions and impress your audience. If your budget is more modest, you might set the video in a classroom, a person’s home, a laboratory, a kitchen or other smaller venue.


Write the promise of your product or service. Type a paragraph that explains why your product or service is unique, or why it is uniquely suited for the needs of your audience. Explain the benefits of your product or service, and why people will want to purchase, rent or invest in it today.


Type a paragraph describing the methods you will use to show your product or service in action. These might include a demonstration, scenes of the product being made or views of people touring the property of an investment opportunity.


Include a section for endorsements from regular people, or from recognizable experts or celebrities to bolster your claims and increase enthusiasm for your promotional video.


Write the terms of the promotion. This might include the cost to buy or rent the item, how much it costs to experience something or the minimum investment amount involved. Mention any other requirements, such as shipping and handling fees, refund options, and customer service.


Type information that covers a deadline for responding to the promotion. Provide contact information, such as a website, a phone number to call, or a mailing address to write for more information or to send in a payment.

About the Author


Photo Credits

  • Images
bibliography-icon icon for annotation tool Cite this Article