




New post from Martin Luther

The start of the Reformation is usually dated to Luther's nailing of his “95 Theses on the Power and Efficacy of Indulgences” to the church door in Wittenberg on October 31st 1517. The “95 Theses” were propositions written in Latin that he wished to discuss, in the academic custom of the day, in an open debate at the university. Luther, then an obscure theologian and minister, was outraged by the behaviour of Johann Tetzel, a Dominican friar who was selling indulgences to raise money to fund the pet project of his boss, Pope Leo X: the reconstruction of St Peter's Basilica in Rome. Hand over your money, went Tetzel's sales pitch, and you can ensure that your dead relatives are not stuck in purgatory. This crude commercialisation of the doctrine of indulgences, encapsulated in Tetzel's slogan—“As soon as the coin in the coffer rings, so the soul from purgatory springs”—was, to Luther, “the pious defrauding of the faithful” and a glaring symptom of the need for broad reform. Pinning a list of propositions to the church door, which doubled as the university notice board, was a standard way to announce a public debate.



Mubarak and Leo X, the anciens régimes





Being able to follow and discuss such back-and-forth exchanges of views, in which each author quoted his opponent's words in order to dispute them, gave people a thrilling and unprecedented sense of participation in a vast, distributed debate. Arguments in their own social circles about the merits of Luther's views could be seen as part of a far wider discourse, both spoken and printed. Many pamphlets called upon the reader to discuss their contents with others and read them aloud to the illiterate. People read and discussed pamphlets at home with their families, in groups with their friends, and in inns and taverns. Luther's pamphlets were read out at spinning bees in Saxony and in bakeries in Tyrol. In some cases entire guilds of weavers or leather-workers in particular towns declared themselves supporters of the Reformation, indicating that Luther's ideas were being propagated in the workplace. One observer remarked in 1523 that better sermons could be heard in the inns of Ulm than in its churches, and in Basel in 1524 there were complaints about people preaching from books and pamphlets in the town's taverns. Contributors to the debate ranged from the English king Henry VIII, whose treatise attacking Luther (co-written with Thomas More) earned him the title “Defender of the Faith” from the pope, to Hans Sachs, a shoemaker from Nuremberg who wrote a series of hugely popular songs in support of Luther.

A multimedia campaign


Both reformers and Catholics used this new form to spread information and attack their enemies. “We are Starting to Sing a New Song”, Luther's first venture into the news-ballad genre, told the story of two monks who had been executed in Brussels in 1523 after refusing to recant their Lutheran beliefs. Luther's enemies denounced him as the Antichrist in song, while his supporters did the same for the pope and insulted Catholic theologians (“Goat, desist with your bleating”, one of them was admonished). Luther himself is thought to have been the author of “Now We Drive Out the Pope”, a parody of a folk song called “Now We Drive Out Winter”, whose tune it borrowed: 

Now we drive out the pope 
from Christ's church and God's house. 
Therein he has reigned in a deadly fashion 
and has seduced uncountably many souls. 
Now move along, you damned son, 
you Whore of Babylon. You are the abomination and the Antichrist, 
full of lies, death and cunning.

Woodcuts were another form of propaganda. The combination of bold graphics with a smattering of text, printed as a broadsheet, could convey messages to the illiterate or semi-literate and serve as a visual aid for preachers. Luther remarked that “without images we can neither think nor understand anything.” Some religious woodcuts were elaborate, with complex allusions and layers of meaning that would only have been apparent to the well-educated. “Passional Christi und Antichristi”, for example, was a series of images contrasting the piety of Christ with the decadence and corruption of the pope. Some were astonishingly crude and graphic, such as “The Origin of the Monks” (see picture), showing three devils excreting a pile of monks. The best of them were produced by Luther's friend Lucas Cranach. Luther's opponents responded with woodcuts of their own: “Luther's Game of Heresy” (see beginning of this article) depicts him boiling up a stew with the help of three devils, producing fumes from the pot labelled falsehood, pride, envy, heresy and so forth.


Luther's enemies likened the spread of his ideas to a sickness. The papal bull threatening Luther with excommunication in 1520 said its aim was “to cut off the advance of this plague and cancerous disease so it will not spread any further”. The Edict of Worms in 1521 warned that the spread of Luther's message had to be prevented, otherwise “the whole German nation, and later all other nations, will be infected by this same disorder.” But it was too late—the infection had taken hold in Germany and beyond. To use the modern idiom, Luther's message had gone viral.

From Wittenberg to Facebook

In the early years of the Reformation expressing support for Luther's views, through preaching, recommending a pamphlet or singing a news ballad directed at the pope, was dangerous. By stamping out isolated outbreaks of opposition swiftly, autocratic regimes discourage their opponents from speaking out and linking up. A collective-action problem thus arises when people are dissatisfied, but are unsure how widely their dissatisfaction is shared, as Zeynep Tufekci, a sociologist at the University of North Carolina, has observed in connection with the Arab spring. The dictatorships in Egypt and Tunisia, she argues, survived for as long as they did because although many people deeply disliked those regimes, they could not be sure others felt the same way. Amid the outbreaks of unrest in early 2011, however, social-media websites enabled lots of people to signal their preferences en masse to their peers very quickly, in an “informational cascade” that created momentum for further action.

Where monks came from, in the Lutherans’ view

