Behavioral finance

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Behavioral finance

An important subfield of finance. Behavioral finances uses insights from the field of pyschology and applies them to the actions of individuals in trading and other financial applications.

Behavioral Finance

A theory of finance that attempts to explain the decisions of investors by viewing them as rational actors looking out for their self-interest, given the sometimes inefficient nature of the market. Tracing its origins to Adam Smith's The Theory of Moral Sentiments, one of its primary observations holds that investors (and people in general) make decisions on imprecise impressions and beliefs rather than rational analysis. A second observation states that the way a question or problem is framed to an investor will influence the decision he/she ultimately makes. These two observations largely explain market inefficiencies; that is, behavior finance holds that markets are sometimes inefficient because people are not mathematical equations. Behavioral finance stands in stark contrast to the efficient markets theory. See also: Naive diversification, Formula plan, Subjective probabilities.

Behavioral finance.

Behavioral finance combines psychology and economics to explain why and how investors act and to analyze how that behavior affects the market.

Behavioral finance theorists point to the market phenomenon of hot stocks and bubbles, from the Dutch tulip bulb mania that caused a market crash in the 17th century to the more recent examples of junk bonds in the 1980s and Internet stocks in the 1990s, to validate their position that market prices can be affected by the irrational behavior of investors.

Behavioral finance is in conflict with the perspective of efficient market theory, which maintains that market prices are based on rational foundations, like the fundamental financial health and performance of a company.

References in periodicals archive ?
Through these means he aims to unpack the "psychoeconomics of insecurity" (13) that predisposes Wordsworth both to represent himself, with a soupcon of bad faith, as one of the dispossessed ("staging ...
They cover the background of consumer choice theory, consumer behavior and cognition, affective information processing, emotions in neuropsychological theory and consumer choice (also known as "psychoeconomics"), evidence on mental brand equity, the role of advertising, econometric modeling and the effects of advertising over time, the measurement of advertising's effects, and the dynamics of standard test scores.
"Psychoeconomics of Human Needs: Maslow's Hierarchy and Marshall's Organic Growth." Journal of Behavioral Economics, Vol.