What is Search Engine Optimization

What is SEO ?


The term SEO stands for “Search Engine Optimization”. It is the process of increasing the quantity and quality of website traffic by increasing the visibility of a website or a web page to the users in a  web search engine.


Google, Bing, Yahoo are the primary search engine for any user where they get a result of whatever he/she wants. Search Engine Optimization is the process in which all the searched website or a webpage can be optimized on a search engine.


To understand the actual meaning of SEO, we have to divide into the following 3 parts-


Quality of website traffic: It refers to the process in which the right search of the website is showing to the right users. For example, if a vegetarian person gets a non-vegetarian menu. This does not come under the Quality of website traffic because the nonvegetarian menu is useless for a vegetarian person. SEO helps the visitor to get the result of what is he/she actually needs.


Quantity of website traffic: Quantity means increasing the number of website or related website or a webpage on search engines. It is very easy for visitor that just by one click he /she get so many options. It comes under the marketing of any product on a fact that the more you show, the more you get.


Organic Search: Advertisement of a website or a webpage plays an important role in Search Engine Optimization. Organic-search traffic is the traffic in which you don’t have to pay for advertisement.


How SEO is working?

When any visitor is searching on search engine( like google, bing, yahoo, etc.) then there is a crawler on google that goes out and collect information about all the content they can find on the internet. After that, the crawler brings all those 1s and 0s back to the search engine (google) to build an index which is then fed through an algorithm and tries to match all the information data with your query.


Types Of SEO

There are three types of SEO which are described as below-


  1. On-page SEO : It refers to the content on the website. It follows the process to optimize an individual page on a website. This will help the search engine to understand the topic of content and also check that the website is a valuable source that the user wants to find. It includes keyword research, content creation and keyword optimization.


  1. Technical SEO : It refers to the non-content elements on the website. It follows the process to optimize site`s backend structure and foundation means improves the site`s readability. Also, provide a good user experience and it is important because it affects the overall traffic and engagement rates. It includes site speed, mobile-friendliness, indexing, crawlability, site architecture, structured data, security.


  1. Off-page SEO : It helps to strengthen the influence and relationship of the website with the other websites. It follows the process to build a website’s reputation and authority. This will help the search engine that website is an ideal search result because it is trusted, reputed and reliable source for users.

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