



1922 to 1945: Veterans, traditionalists and GIs

1946 to 1964: Baby Boomers

1965 to 1980: Generation X

1981 to 2000: Generation Y, millennial generation and Internet generation


  • Gen Y is entering the workforce in full, and they are demanding and technically savvy.
  • Gen X may move around more often and have multiple simultaneous careers.
  • Baby Boomers are split, some heading into retirement, some finding second careers as hobbies and others continuing to work for financial stability.
  • Veteran numbers may be waning, but those staying in their careers are valuable for their work ethic, practical workplace knowledge and experience.



  • Understand how different communication mediums are perceived and consider the unintended consequences of communication styles. Notes, e-mails, voicemails, text messages and meetings are all perceived differently by each generation.
  • Be specific when giving instructions. Clearly outline deliverables, timetables and expectations and double-check.
  • Create a dialogue. Open communication is more important than ever, and encouraging employees to voice opinions and reasoning is a healthy business practice.


  • Veterans: Work is an obligation that must be done.
  • Boomers: Work may be tumultuous at times, but a career is an exciting adventure.
  • Gen X: Work is approached with an entrepreneurial spirit and is a personal challenge.
  • Gen Y: Work should be personally fulfilling and inspiring. It is only a means to an end.


  • Veterans usually manage with clear directions, with a concern for command, control, formalities and a central authoritative figure.
  • Boomers are typically more collegial and attempt to build consensuses, but are usually comfortable dealing with people one-on-one too.
  • Gen X is generally direct and challenging, typically asking “why?”
  • Gen Y isn’t in a managerial position yet, so it’s slightly more difficult to understand their nature, but they’ll probably desire participative decision making and will communicate through new technologies.

