How to Make a Creative Business Flyer

by Bert Markgraf, Demand Media Google
Effective flyers have an eye-catching design relevant to the product.


Hemera Technologies/ Images

A business flyer has a target audience, a message and a delivery concept. A creative flyer delivers the message in an original and appealing way. To make such a flyer, you have to visualize the target audience and imagine ways to catch their attention. You must ensure that your ideas fall within the available budget. Gather images and graphics that flesh out your ideas and arrange them to create a framework for the flyer. Finally, add an attention-getting introductory phrase, an informative text and a call for action. The flyer should catch the attention of the target audience, keep their attention long enough that they read the information and encourage them to take the desired action.

Step 1

Identify the target audience that you are trying to reach with your flyer, and write down what you expect the flyer to accomplish. Establish a cost framework for the flyer, taking into account the costs of paper, printing, distribution and possible royalties for photographs and graphics. Visualize members of your target audience, and ask yourself what would catch their attention with regard to the subject of your flyer. Think of several objects or pictures and several phrases that would appeal to such audience members. Choose an object or picture and a phrase that fit well together and reinforce each other.

Step 2

Establish the conceptual framework of the flyer by arranging the picture or graphic of the selected object together with the selected phrase. Use either a high-quality graphic designed by a professional or a photograph. If you use a photograph, make sure it is of professional quality and has a high resolution. If the photograph is not your own, make sure you have the rights to use it on a flyer and pay the corresponding royalties. If your budget is limited, purchase nonexclusive, royalty-free images from online sources. Place the graphic on the flyer and add the phrase, trying out different fonts, colors and positions until you feel your target audience members would find it appealing.

Step 3

Add the remaining text in areas of the flyer where it will be easy to read. Choose contrasting colors and use the same font for the informative text but a different font and color for the call for action. Keep text to a minimum but include a few words about the subject of the flyer, the name of your organization, the purpose of the flyer, contact information and any cost associated with the call for action. Place the call for action in a prominent place, usually on the lower part of the flyer. Print out a few copies and place them in locations similar to those where the flyers will be distributed. Check whether the overall effect is what you visualized at the beginning, and make adjustments if necessary.

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