Product Placement

What is a 'Product Placement'

A product placement is a form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences. Product placements are presented in way that will generate positive feelings towards the advertised brand and are implemented, mentioned, or discussed through the program. This enables the audience to develop a stronger connection with the brand and provides justification for their purchase decision.

BREAKING DOWN 'Product Placement'

Also known as "embedded marketing," product placements are typically found in movies, television shows, plays, etc. An example of this would be the elite sports cars often featured in the popular James Bond films.

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  1. How does private placement affect share price?

    Understand what it means when a company does a private placement, and learn how this typically impacts the share price of ... Read Answer >>

  3. What are the key differences between marketing and advertising?

  4. What are some of the ways that a company can improve its brand equity?

  5. What are some advantages of raising capital through private placement?

    Understand how a business can raise capital through private placement and the benefits business owners receive through this ... Read Answer >>
  6. What is the difference between an IPO and a private placement?

    Learn the differences between private placements and initial public offerings that companies use to raise capital through ... Read Answer >>
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