color psychology

How color psychology impacts offline and online buying

April 4, 2014

color psychology

Color psychology is fascinating

It has become commonly accepted that certain colors stimulate store purchases, and others evoke calm and trust at a doctor’s office, but there is new information out that reveals saturation and contrast play a role in how our brains receive different light waves (colors) as well.

Do you know whether putting text to the left or the right of an item for sale online generates more purchases, or whether people will spend more money in a store with an orange motif or a blue motif?

Braincraft, one of our favorite informative video series on YouTube, has pulled together an impressive number of studies to reveal a current overview of how color psychology stimulates or repels sales, but not just in stores, but on websites as well, a welcome update to business owners’ repertoire of sales boosters:

As referenced, the study of color psychology goes back roughly 200 years, but with modern research, we now know that it isn’t as black and white as saying “red does X” and “blue does Y,” because there are many shades of red and blue, and so forth, and their intensity alters how the brain receives them, thus altering the actions taken by consumers.

Advertise with The American Genius

Additionally, sales is not as black and white either, because what a doctor sales is far different than a fitness store, and the end result is different in each case. A doctor wants people to come back because she is trusted and her consumers are calm, while a fitness store owner wants people to come back and buy his fitness products because they’re excited and pumped up to do just that.

Online shopping was briefly addressed in the video, and there is a massive amount of science around e-commerce purchase decisions available online, but the basic premise that color touches different parts of our brain holds true.

IFTTT makes some hefty updates IFTTT (which stands for "if this, then that,") is known as the duct tape of the internet, making apps and sites that don't normally talk to each other, actually play nicely with each other. You can set up "recipes" to get a text any time…
honey maid
Honey Maid in the hot seat Honey Maid produced a television commercial to promote the hashtag #thisiswholesome and featured loving families eating their harmless little food, but because an interracial couple and a gay couple were featured loving their children, not everyone was pleased, and they were flamed on Twitter,…


Leave A Comment