Tracking Social Trends


Spatially Referenced Social Surveys

Survey research theory has indicated that paper-based data collection methods do not provide the scope for frequent data collection and fast data processing. A key component of the CyberTracker software for the field unit is the flexible interface design and query system that allows the development of highly customised data capture screens to suit specific data gathering needs. The intuitive data capture sequences and touch-screen iconic options makes the capture of highly detailed data possible by semiliterate and non-literate users who have no computer literacy skills.

The CyberTracker base station software also provides a query system that allows the user to perform tabular queries and simple GIS (Geographical Information System) analyses. The data can also be exported, allowing the data to feed into any existing database or GIS.