Tuesday, November 22, 2011

Rethinking News Coverage of Wildfires

The traditional coverage of western wildfires offers a prime example of how consumers of the news are not informed about the underlying forces that drive tragedy. If kept unaware of the underlying forces, people will be unlikely to support changes in policy that would help reduce those tragedies, and so we are destined to have a perpetual stream of articles detailing the latest tragedy caused by wildfires.

Sunday's Trenton Times, 11.20.11, offers a typical Associated Press story about a wildfire in Reno Nevada destroying 32 homes. The article answers the usual questions of what, where, when and who. Victims and damage are tallied, and heroes cheered. The warlike imagery describes a territorial battle between people and nature. "Firefighters made large advances against the blaze that sent nearly 10,000 people from their homes in the middle of the night and sent flames licking the edges of the region's mountain roads."

Where these articles leave readers uninformed is in answering the question "why?". This particular article offers possible causes: a downed power line or a homeless encampment. But though one of these may have actually started the fire, it doesn't explain why so much damage was done.

Most people are unaware that fire is a natural and often beneficial force in nature. Many types of trees, grasses and herbs are adapted to survive periodic fire and even depend upon it. American Indians used fire to create more open, productive landscapes that attracted wildlife with their nutrient-rich regrowth.

Where periodic fire is a natural component of the landscape, home building is a risky proposition, in much the same way that building in a floodplain courts disaster. People compound the risk by building homes with wooden shingles, or allowing highly combustible vegetation to grow close to their homes. In woodlands where natural, low-level fires used to sweep through periodically, consuming dead wood and pine needles, the presence of homes requires suppression of those beneficial fires. Dead plant matter in the woods then accumulates to dangerous levels, eventually fueling the sort of massive, uncontrollable, destructive wildfires we end up reading about.

In the past, one or another news organization would run an article explaining these deeper ecological realities. This was particularly true in 1988, when the summer-long fires in Yellowstone National Park led journalists to dig beneath the default storyline. But, particularly as news budgets have diminished, news coverage has narrowed back to the default storyline, presenting wildland fire as a destructive force victimizing innocent homeowners. It is the repetition of that storyline that powers people's misperceptions, and wastes countless teachable moments.

Back in the 1990's, I sent letters to the Associated Press, alerting them to the misleading storyline that drove their coverage of wildfires. Though one editor responded, there was no change in the approach to coverage. Now, with news budgets greatly diminished, and competition creating ever more pressure to generate dramatic copy, there is even less likelihood of reform.

Reality undermines the simple storyline of evil fire and innocent victims. The failure to convey that underlying reality about some distant fire may seem of little note, but understanding the role people play in magnifying nature's destructiveness is fundamental to understanding the even greater tragedy of climate change.
Traditional coverage of wildfires, then, leaves people unaware of underlying causes and thereby increases the nation's vulnerability to future disasters.

Note: Another A.P. article termed the Reno fire--more typical of August than a cold November night--the "largest 'urban' wild land fire in Reno's history." As freak weather events become increasingly common in the U.S. and elsewhere, the governor offered what is becoming a cliche, "I don't think anybody ever anticipated we'd have an incident like this at this point in the year." The governor and others might not be taken so much by surprise if the drivers of disaster--home construction in flammable landscapes combined with climate destabilization--were more frequently mentioned in news coverage.