Coursework sample - Integrated Marketing communication: Consumer behavior and factors affecting on decision-making

Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Coursework example
High school
Pages 14 (3514 words)
Download 0
The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process…


Consumers usually receive the needed stimuli to trigger the need for something from both the surroundings as well as the assorted viewpoints of the marketing approaches for various goods and services. The consumers respond to these stimuli through the purchase or failure to purchase the product that had formerly been acknowledged. In the steps of receiving the stimuli from the surroundings or the promotion stratagems of the presented goods and services, and providing a suitable response to the same, the consumer has to make a resolution on whether to acquire or not purchase (Hayden, 2009, 12).
Consumer Involvement Examples from UK Food and Drinks Industry
Consumer involvement can be considered to be a tool that helps to explain the disparity in the mental, and physical strive of a consumer with the decision he or she makes on whether to purchase a product or not. Consumer involvement can be seen as a concept that plays a central part in stimulating consumer motives. Involvement may imply the rank of superficial individual significance induced by stimuli within a certain circumstance. This means that the aspects of an entity, a product and a situation all merge to establish the consumer’s motivation to procedure product correlated information at given phase. ...
Download paper
Not exactly what you need?

Related papers

Consumer and Buying Behavior
Marketers are using different means to analyse the factors that affect the consumer behaviour of the target market audience so as to ensure that their product mix is largely in tune with the needs and wants of the consumers. Marketers spend billions towards conducting surveys and reviews and also try to analyse the purchase behaviour in order to capture the mindset of the customers and underline…
8 pages (2008 words)
Consumer Decision-Making Process
(Philip Kotler, 2009) Need Recognition is the start of the buying process, where the customers realize their need or problem. This necessity or want could be triggered by wanting to satisfy a need which arises due to internal stimuli, such as thirst, hunger, etc. (Anonymous, n.d.) . This need can also be sparked by external stimuli such as advertisements, or when your friend buys a new car or a…
6 pages (1506 words)
Consumer Decision Making
I have recently started working on a marketing job. The new job requires me to be constantly in touch with by superiors and also with my customers. I now realize that my basic model of mobile would not serve its purpose. I need a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. Reading and writing emails was very important and hence, the new…
Integrated marketing communication
Integrated Marketing Communications takes various definitions. For instance, according to American Association of Advertising Agencies, IMC is an aspect of marketing communication planning that recognises the added of a comprehensive policy that evaluates the specific duties of a variety of communication subjects. Major aspects that make up IMC includes public relations, advertising, direct…
2 pages (502 words)
Marketing Communication
Amongst our clientele, Burberry Plc is one of the leading customers whom we are serving currently and are responsible for handling all their marketing activities within our region for the period running through July to December 2013. Burberry is a fashion brand, established since 1856, mainly dealing in men and women clothing and similar luxurious accessories ( This paper provides…
14 pages (3514 words)
Factors Affecting Marketing Strategy
6 pages (1506 words)
Factors Affecting Marketing Strategy
5 pages (1255 words)