Is success simply a matter of luck?

All day long, you are affected by large forces. Genes influence your intelligence and willingness to take risks. Social dynamics unconsciously shape your choices. Instantaneous perceptions set off neural reactions in your head without you even being aware of them.

Over the past few years, scientists have made a series of exciting discoveries about how these deep patterns influence daily life. Nobody has done more to bring these discoveries to public attention than Malcolm Gladwell.

Gladwell's important new book, “Outliers,” seems at first glance to be a description of exceptionally talented individuals. But in fact, it's another book about deep patterns. Exceptionally successful people are not lone pioneers who created their own success, he argues. They are the lucky beneficiaries of social arrangements.

As Gladwell told Jason Zengerle of New York magazine: “The book's saying, 'Great people aren't so great. Their own greatness is not the salient fact about them. It's the kind of fortunate mix of opportunities they've been given.' ”

Gladwell's noncontroversial claim is that some people have more opportunities than other people. Bill Gates was lucky to go to a great private school with its own computer at the dawn of the information revolution. Gladwell's more interesting claim is that social forces largely explain why some people work harder when presented with those opportunities.

Chinese people work hard because they grew up in a culture built around rice farming. Tending a rice paddy required working up to 3,000 hours a year, and it left a cultural legacy that prizes industriousness. Many upper-middle-class American kids are raised in an atmosphere of “concerted cultivation,” which inculcates a fanatical devotion to meritocratic striving.

In Gladwell's account, individual traits play a smaller role in explaining success while social circumstances play a larger one. As he told Zengerle, “I am explicitly turning my back on, I think, these kind of empty models that say, you know, you can be whatever you want to be. Well, actually, you can't be whatever you want to be. The world decides what you can and can't be.”

As usual, Gladwell intelligently captures a larger tendency of thought – the growing appreciation of the power of cultural patterns, social contagions, memes. His book is being received by reviewers as a call to action for the Obama age. It could lead policy-makers to finally reject policies built on the assumption that people are coldly rational utility-maximizing individuals. It could cause them to focus more on policies that foster relationships, social bonds and cultures of achievement.

Yet, I can't help but feel that Gladwell and others who share his emphasis are getting swept away by the coolness of the new discoveries. They've lost sight of the point at which the influence of social forces ends and the influence of the self-initiating individual begins.

Most successful people begin with two beliefs: The future can be better than the present, and I have the power to make it so. They were often showered by good fortune, but relied at crucial moments upon achievements of individual will.


