The Web App Manifest

The web app manifest is a simple JSON file that gives you, the developer, the ability to control how your app appears to the user in areas where they would expect to see apps (for example, a mobile device's home screen), direct what the user can launch, and define its appearance at launch.

Web app manifests provide the ability to save a site bookmark to a device's home screen. When a site is launched this way:

  • It has a unique icon and name so that users can distinguish it from other other sites.
  • It displays something to the user while resources are downloaded or restored from cache.
  • It provides default display characterstics to the browser to avoid too abrupt a transition when site resources become available.

It does all this through the simple mechanism of metadata in a text file. That's the web app manifest.


  • Creating a manifest and linking it to your page are straightforward processes.
  • Control what the user sees when launching from the home screen.
  • This includes things like a splash screen, theme colors, and even the URL that's opened.

Create the manifest

Before diving into details of a web app manifest, let's create a basic manifest and link a web page to it.

You can call the manifest whatever you want. Most people use manifest.json. Here's an example:

  "short_name": "AirHorner",
  "name": "Kinlan's AirHorner of Infamy",
  "icons": [
      "src": "launcher-icon-1x.png",
      "type": "image/png",
      "sizes": "48x48"
      "src": "launcher-icon-2x.png",
      "type": "image/png",
      "sizes": "96x96"
      "src": "launcher-icon-4x.png",
      "type": "image/png",
      "sizes": "192x192"
  "start_url": "index.html?launcher=true"

Make sure to include the following:

  • A short_name for use as the text on the users home screen.
  • A name for use in the Web App Install banner.

Tell the browser about your manifest

When you have created the manifest and it's on your site, add a link tag to all the pages that encompass your web app, as follows:


Set a start URL

If you don't provide a start_url, the current page is used, which is unlikely to be what your users want. But that's not the only reason to include it. Because you can now define how your app is launched, add a query string parameter to the start_url that indicates how it was launched.

"start_url": "/?utm_source=homescreen"

This can be anything you want; the value we're using has the advantage of being meaningful to Google Analytics.

Customize the icons

Add to Home Screen Icon
Add to Home Screen Icon

When a user adds your site to their home screen, you can define a set of icons for the browser to use. You can define them with a type and size, as follows:

"icons": [{
    "src": "images/touch/icon-128x128.png",
    "type": "image/png",
    "sizes": "128x128"
  }, {
    "src": "images/touch/apple-touch-icon.png",
    "type": "image/png",
    "sizes": "152x152"
  }, {
    "src": "images/touch/ms-touch-icon-144x144-precomposed.png",
    "type": "image/png",
    "sizes": "144x144"
  }, {
    "src": "images/touch/chrome-touch-icon-192x192.png",
    "type": "image/png",
    "sizes": "192x192"

Add a splash screen

backgroud color
Background color for launch screen

When you launch your web app from the home screen a number of things happen behind the scenes:

  1. Chrome launchs.
  2. The renderer that displays the page starts up.
  3. Your site loads from the network (or from cache if it has a service worker).

While this is happening the screen goes white and appears to be stalled. This is especially apparent if you are loading your web page from the network where it takes more than one or two seconds for pages to become visible on the homepage.

To provide a better user experience, you can replace the white screen with a title, color, and images.

Set an image and title

If you've been following from the beginning, you've set an image and title already. Chrome infers the image and title from specific members of the manifest. What's important here is knowing the specifics.

A splash screen image is drawn from the icons array. Chrome chooses the image that is closest to 128dp for the device. The title is simply pulled from the name member.

Set the background color

Specify background color using the appropriately named background_color property. Chrome uses this color the instant the web app is launched and the color remains on the screen until the web app's first render.

To set the background color, set the following in your manifest:

"background_color": "#2196F3",

Now, no white screen appears as your site is launched from the home screen.

A good suggested value for this property is the background color of the load page. Using the same colors as the load page allows for a smooth transition from the splash screen to the homepage.

Set a theme color

Specify a theme color using the theme_color property. This property sets the color of the toolbar. For this we also suggest duplicating an existing color, specifically the theme-color <meta>.

Set the launch style

Manifest Display Options

Use the web app manifest to control the display type and page orientation.

Customize the display type

You make your web app hide the browser's UI by setting the display type to standalone:

"display": "standalone"

If you think users would prefer to view your page as a normal site in a browser, you can set the display type to browser:

"display": "browser"

Specify the initial orientation of the page

Web App Manifest Orientation Options
Web App Manifest Orientation Options

You can enforce a specific orientation, which is advantageous for apps that work in only one orientation, such as games for example. Use this selectively. Users prefer selecting the orientation.

"orientation": "landscape"

Provide a site-wide theme color

backgroud color
Theme color

Chrome introduced the concept of a theme color for your site in 2014. The theme color is a hint from your web page that tells the browser what color to tint UI elements such as the address bar.

Without a manifest, you have to define the theme color on every single page, and if you have a large site or legacy site, making a lot of site wide changes is not feasible.

Add a theme_color attribute to your manifest, and when the site is launched from the home screen every page in the domain will automatically get the theme color.

"theme_color": "#2196F3"
backgroud color
Sitewide theme color

Test your manifest

If you want to manually verify that your web app manifest is set up correctly, use the Manifest tab on the Application panel of Chrome DevTools.

The Manifest tab of Chrome DevTools

This tab provides a human-readable version of many of your manifest's properties. See Web app manifest over at the Chrome DevTools docs for more information on this tab. You can also simulate Add to Homescreen events from here. See Testing the app install banner for more on this topic.

If you want an automated approach towards validating your web app manifest, check out Lighthouse. Lighthouse is a web app auditing tool that you run as a Chrome Extension or as an NPM module. You provide Lighthouse with a URL, it runs a suite of audits against that page, and then displays the results in a report. Lighthouse audits related to web app manifests include checking that:

  • The app can be added to the homescreen.
  • After being added, the app launches with a custom splash screen.
  • The color of the browser's address bar is customized.
  • The app is on HTTPS (a prerequisite for Add to Homescreen).

More information

This article has given you a quick introduction to web app manifests, but there's more to learn.

  • If you're using a web app manifest, you'll probably want set up an app install banner as well.

  • A complete reference to the web app manifest is available on the Mozilla Developer Network.

  • If you want feature descriptions from the engineers who created web app manifests, you can read the actual W3C specification.