




In Europe and the United States several forms arose in the 20th century that combine dramatic and nondramatic material. Vaudeville, or music hall, for instance, employs a succession of various acts, such as fictional sketches, musical and dance numbers, and feats of dexterity, of which some are representational and others are not. In the musical theatre, song and dance serve both to further the narrative and to provide a break from purely dramatic presentation. This variety also characterizes much of Oriental Asian theatre, in which dramatic moments are elaborated in dancelike dance exhibitions. In light of these examples, the definition of what constitutes theatrical production must remain elastic.

For a general discussion of theatre as an art form, as well as a specific treatment of the crafts of acting and directing, see the articles theatre, directing, and acting. The aesthetic dimension of a dramatic production is discussed under stage design. Drama as a literary genre is treated in the article under dramatic literature. Drama or dramatic literature is also treated in numerous other articles, including those on the literature or theatre of a specific country or region, of which the following are examples: Western theatre, Western; arts, Central Asian; arts, East Asian; arts, South Asian; arts, Southeast Asian; African literature; American literature; English literature; French literature; German literature; Greek literature; Japanese literature; and Oceanic literature. Other articles that pertain to theatrical production include circus ; folk arts: Folk dance; and puppetry.

Elements of theatrical production



The performer
Skills and attributes


At certain times in the history of Western theatre, the highest degree of physical skill has been associated with nondramatic performance. In Oriental Asian theatre, however, such distinctions do not apply. Chinese opera and Japanese drama require the an actor to play one type of role for his entire professional life. The actor must play this role in a manner strictly determined by tradition, reproducing specific patterns of movement and speech that can be mastered only by first gaining control of complex physical skills. Later, if especially gifted, an actor may bring to a role certain refinements of the tradition, which may be handed down to a succeeding generation.

Western drama, however, does not usually provide the actor with quite so defined a repertoire of movements and utterances. It is true that actors in the Italian commedia dell’arte of the 16th to the 18th century centuries specialized in one role and transmitted to their successors a body of situations, speeches, and lazzi (stage sketches, or routines). Nevertheless, they seem to have had more leeway than their Oriental Asian counterparts in exercising invention and personal expression. Great rhetorical skill has been demanded of the Western actor, for the intricate metrical patterns of Greek, Latin, French, English, and Spanish drama have been part of the glory of their respective theatres.


Relation to the audience





The actor as character




Space and time


The playhouse area


Isolation of the performer


The isolation of the performer has, however, another property. Marking out a playing area was in early antiquity an activity connected with religion. In classical Greece, for instance, the altar of the god Dionysus was surrounded by a circle for dancing. This was the origin of the performance space. Even when the direct religious tie was broken, stepping into the ring or onto the stage was still regarded as marked a passage into another world. This is equally true of the sawdust ring of the circus and the bare boards of the trestle stage. Some traditional theatres, especially those of the OrientAsia, still regard the act of preparing to go on stage (putting on makeup, for instance) as sacred. Because of this, the isolation of the actor is spiritual almost as much as physical.

Illusion of place


In some productions, especially those inspired by the antinaturalistic theories of the Russian director Vsevolod Meyerhold, the audience is constantly reminded that it is in a theatre. Naturalistic Realist productions, in contrast, following the principles of Stanislavsky, encourage a clear distinction between performing area and viewing area. On the other hand, the theatre has often reconciled the contradictory elements of dramatic space. The ancient Greek theatre Renaissance masques combined the actor’s platform with a more public dancing circle, to which there was ready access from the seats. The 18th-century English stage moved out from a recessed picture of a representational locale to a projecting apron that merged with the auditorium. In both examples, the theatre found a physical convention for mediating between actor and audience.

Real versus illusory time



In contrast to this ambitious inclusion of all time is the handling of time in Japanese Noh theatre, in which real time, with its inevitable passage, is retarded to create a sensation of timelessness. The deliberate pace of the performer, the reiteration of the drum, and the unchanging facade of the stage add to this impression. The During the second half of the 20th century, the American Robert Wilson has devised performances that may last lasted through the night. In these circumstances, the tension that results from expectation and that directs the mind to anticipate events and outcomes is dissipated, the spectator tires, and the mind fluctuates between waking and half-sleeping states in which the events on the stage mingle with mental fantasies to produce a new mode of consciousness.

The piece and its performance
Preparation of content




Performing the piece









Aspects of theatrical production

The development of international communications has had its effect on the theatre. The advent of railway and steamship travel in the 19th century led to an increase in international touring by theatre companies, and performers such as the French actress Sarah Bernhardt and the Italian operatic tenor Enrico Caruso became as well known in North and South America as in Europe. In the 20th century the cinema, radio, and television and video recording extended even further the range of potential audiences for theatrical performances. In the 1960s The the Living Theatre inspired a whole generation of performers throughout the world, and Jerzy Grotowski’s Polish Laboratory Theatre influenced performers who had never been to Europe or seen him work firsthand. International theatre festivals that bring brought together performers from many varied traditions have become were regular occurrences by the end of the 20th century.

Types of production

Numerous forms of spectacle, such as dramatic and nondramatic pageants, the circus, son et lumière, and gymnastic presentations, are closely allied with theatre and indeed are considered by some classifications to be theatrical.


Nondramatic pageantry includes civic processions, such as parades, as well as static displays, such as gymnastic demonstrations. The appeal of nondramatic pageantry lies in overwhelming coordinated visual spectacle. The performer is presented as a member of the collective, and, even where one individual may stand out, such as the parade “royalty,” he is essentially passive and wins attention merely as the focal point of a number of performers. In certain religious pageants the focal figure is not a living person at all but the icon or statue of a god or saint.

Dramatic pageantry has much in common with the nondramatic: both have communal involvement, stress on visual display, processional or static masses, and a fictional characteror allegorical characters. Segments of the pageant may illustrate a historical or legendary incident, or the pageant as a whole may have a historical, mythical, or allegorical theme. Performers in the United States reenacting the dumping of tea into Boston Harbor exemplify historical pageantry; in England the assault on the Castle of Beauty by Knights of the Mount of Love, a pageant celebrating the marriage of Prince Arthur to Catherine of Aragon in 1501, exemplifies the allegorical type common at Renaissance courts. Pageantry of both the dramatic and nondramatic sort continues to play a significant role in the legitimization of political actions and the assertion of social prestige.

Nondramatic theatre

Nondramatic productions include diverse oral and musical presentations, circus and vaudeville acts, gymnastic sporting displays, and ceremonial occasions such as the coronation of a monarch. There is no narrative line in such productions, but the technical virtuosity of the performers or the ritual significance of the event becomes the focus of audience attention. There may be the element of catharsis (purging), which Aristotle identified as the aim of tragedy. As a form of presentation, the circus encompasses a wide range of different types of performance, including feats of daring, illusion, and skill. The type of circus performance that comes closest to dramatic theatre is that of clowns. The clown engages in simplified and circumscribed dramatic activity, sometimes a ludicrous parody of other forms of performance, but one that follows established conventions of dress, gesture, and behaviour.

In the latter part of the 20th century, boundaries between types of theatrical production have been became increasingly eroded. As circuses have declined in popularity, circus techniques have been incorporated into other forms of theatre. So-called third theatre companies often use used circus training techniques, and actors employ employed juggling and acrobatic skills in their dramatic performances. The British In the 1980s the Footsbarn company , which travels began traveling the world in a manner reminiscent of the medieval and Renaissance players, uses with productions of Shakespeare that used circus imagery and techniques in its productions of Shakespeare. Samuel Beckett used the image of the clown in Waiting for Godot to create a parable on the absurdity of the human predicament, perhaps in direct quotation of vaudeville traditions.

Cabaret and vaudeville shows also bring together different types of performance, such as music and dancing, dramatic sketches, feats of daring, and illusion. These productions can take place in any kind of theatre or in nightclubs and restaurants, since staging requirements are usually minimal. It is possible to see this kind of performance as deriving directly from the street entertainers of folk culture and from the entertainments that took place between courses during medieval court banquets.

Dramatic theatre

The most common form of dramatic theatre is the presentation of a scripted play in which the actions of the performers depict a narrative. Typically, performers of such works consist of actors portraying characters, although Sicilian Paladin puppets, Javanese wayang shadow puppets, and Japanese bunraku Bunraku puppets are examples of nonliving representations of characters, manipulated by living performers.

In some forms of dramatic production, music and dance may provide or supplement the narrative content. Opera inhabits a special region between drama and music and has prompted much discussion as to the relative importance of literary and musical elements in advancing opera’s dramatic aspects. The musical development of opera predominated in the 17th and 18th centuries, whereas new works and productions since Richard Wagner in the late 19th century have increasingly emphasized dramatic features. Opera is often the site of the greatest innovation in the visual arts of the theatre, attracting ambitious directors and designers who see its aesthetic (and budgets) as appropriate to spectacular experimentation. Operetta and musical comedy are often seen as more closely allied to the theatre than to opera (see theatre music and opera).

The Over the course of the 20th century, the musical, which has developed out of the operetta and musical comedy as an indigenous American theatrical genre, has become became a powerful art form in its own right. Beginning with Oscar Hammerstein and Jerome Kern’s Show Boat in 1927 and proceeding by way of the Rogers and Hammerstein musicals to the work of Leonard Bernstein and Stephen Sondheim, the musical has exhibited a growing sophistication and maturity in both themes and techniques. The modern musical integrates singing, dancing, and acting to a degree that no other Western theatre form attempts. It is usually the most expensive (and potentially remunerative) genre in contemporary theatre.

Dance theatre

While dance usually is recognized as an art in its own right, it sometimes shares so many features with the theatre that it is difficult to distinguish the two. Dance figured strongly in the early development of drama in the West and remains an essential feature of African and Asian drama.

Dance theatre, combining elements of dramatic presentation and dance, may be considered a separate art form. Originally this type of performance was predominantly American, though the term Dance Theatre Tanztheater (“dance theatre”) was adopted by an independent theatre founded in Wuppertal, W.Ger., in the mid-1970s by Pina Bausch. Bausch, who sought to break down the traditional boundaries between theatrical forms by melding movement, environment, fragmented narrative, and sound, was one of the most innovative performers in European theatre in the 1980s.


Mime remains closely connected to drama, being merely a highly specialized form of enactment. Relying on movement without words, it enjoyed an immense vogue in imperial Rome, contributed to the style of commedia dell’arte, and underwent a revival in the latter half of the 20th century at the hands of such French performers as Jean-Louis Barrault and Marcel Marceau (see dance: Drama in Western theatre dance).. While dramatic actors are often taught the elements of mime, as a performance practice it remains a distinct entity.

Systems of production

Since planning, rehearsal, and performance are common to all theatrical productions, the various systems of organizing and conducting these activities provide a useful set of production classifications.

The single performance

Single or limited performance of a presentation, as part of institutional or communal life, has been fairly common throughout the history of the theatre. The Greek city-state (polis), the medieval town, the Japanese temple, and the American high school are but a few of the bodies that have typically sponsored such dramatic performances. The Greek city-state and the medieval town organized their productions in a strikingly similar way, with the municipality exercising control. Until at least the 4th century BC BCE, however, the Athenians presented new plays every year, whereas the medieval townspeople annually reenacted the same plays or variations of them. Yet in both systems many aspects of production were the same from year to year so that, single performance notwithstanding, each individual offering relied upon an established tradition.

This was less true of the Renaissance court masque (an allegorical dramatic performance featuring music and especially dancing), which was also presented only once. Although each production belonged to a tradition of courtly entertainment, masques of the 16th and 17th centuries became increasingly lavish and novel. A court official was responsible for the overall piece, much in the manner of the later theatre manager or entrepreneur. It was he who recommended a dramatic poet to provide the text, hired the actors, made arrangements for stage scenery, and approved the results before offering them to the sovereign. The most fundamental distinction between this kind of production and earlier institutional types is that the masque was devised to the taste and at the will of one person, the monarch or another honoured figure.

The permanent company

The development of a production system depending on a permanent company introduced a new element into theatre—professional virtuosity. The emergence of professional theatre companies was a feature of Renaissance urbanization. Various courts had maintained performers throughout the medieval period, but these were usually musicians or single performers. With the emergence of the town, the theatre company began to appear throughout Italy, France, Germany, England, and Spain, usually consisting of between five and 16 actors who devoted their lives to their craft.

The repertory troupe

Initially, the company was obliged to tour, since neither court nor city could employ full-time professionals. During times of plague or other interdicts against acting or assembly, companies also traveled. As a result, the actors became accustomed to performing in all kinds of places: halls, outdoor platforms, chapels, and village greens. To compensate for the lack of scenery, the actors used a rich array of costumes—some traditional for recurrent characters or situations, some opulent for their own sake. At all times the actors kept a number of plays in their repertoire so that they could either mount a new play at each performance during an extended stay in one place or repeat plays on request. When a troupe finally settled in one city, it continued this mode of presentation, and thus the modern repertory stock system was born.

Some permanent troupes performed pieces in which each actor portrayed a stock figure. Italian commedia dell’arte and Japanese Kabuki theatre both utilized such types. Molière, though as a dramatist far less rigid in portraying stock types, led a company each of whose members specialized. English and Spanish troupes, however, because of the demands of the plays, used actors who were much more flexible. The English and Spanish playwrights used a much wider range of characters in their episodic plays, and actors were required to play more than one role in productions. Otherwise, the companies had a great deal in common. Actors bought plays from writers, hired any supporting personnel they needed, and took the profits. Usually, the performers worked on a share system, dividing the proceeds among themselves.

Commercial management

The repertory troupe eventually came to be managed by an individual; the actor-manager was in his heyday from the late 18th to the early 20th century. As an employer, he was concerned less with the welfare of the actor and more with the profit he could extract from the public. Gradually, out of this change emerged the stock company and the single-show association. The stock company was an acting troupe usually managed and organized for a limited season to give a number of plays. Sometimes the manager would take the leading roles and engage others in support; otherwise, he would hire all the performers. The major shift in mode of production came when the stock companies stopped presenting plays in repertory and extended the run of a single play. This happened when city populations grew large enough to keep one play running for an indefinite time. At the end of the 17th century, a London play that ran for eight performances was deemed a success. In 1728, however, a production of John Gay’s Beggar’s Opera made theatrical history by running for 62 performances. By the mid-20th century, successful productions might run for several years. In London The Mousetrap, a dramatization of a thriller by Agatha Christie, has run ran for more than 30 50 years.

With the extended run there was little need to maintain a company of actors, even for a season. Instead, single-show contracts were negotiated for actors, stage managers, scenic artists, a host of associates, and a theatre. Since a play was to be repeated indefinitely, it was feasible to invest more money in the accoutrements. Out of this system developed the need for an overall supervisor. At first, the manager or actor-manager undertook this task. Later, individuals specializing in this work appeared. As the play acquired commercial importance, the role of the dramatist changed so that by the 20th century the name of the dramatist had become a significant factor in selling a production, as had that of the director in some instances.

The modern repertory company

During the rise of the stock company and single-show system, there continued to exist highly refined examples of the repertory ensemble. The Comédie Française, originally an amalgamation of two Parisian troupes, has existed since 1680. In opera the repertory system remains fundamentally unchangedoperated on a global basis at the turn of the 21st century, as singers performed their prized roles in a great variety of venues on very short-term contracts. Toward the end of the 19th century, however, a widespread transformation of the acting ensemble and the repertory system it supported occurred throughout Europe. New theatres, devoted to naturalistic realist staging, were successfully established, and these, in time, became national civic theatres supported by the state.

Particularly famous among repertory companies are the Moscow Art Theatre and the Berliner Ensemble; others include the Abbey Theatre of Ireland, the Royal Shakespeare Company of the United Kingdom, and the Théâtre National Populaire of France. In Japan, the traditional Kabuki and Noh theatres have been declared national treasures. All of these theatres, because of government subsidy, maintain large staffs of actors, directors, designers, and other artists and craftsmen. Production is continuous. New plays or, more often, revivals of old plays enter the repertoire, while former productions are dropped. The works of major national authors receive regular performance, thus establishing the main lines of tradition for the company. Sometimes these repertory troupes conduct schools for training young people who might then enter the company. Often, they operate a main stage plus one or more small theatres where new and more experimental plays and styles are tried.

Other systems

Besides these systems of production there are several forms known collectively as alternative theatre and later as third theatre. The impulses for the alternative theatre arose in the mid-1960s from a sense of dissatisfaction with traditional theatre, in terms of both its repertoire and its production methods and hierarchical structures. Known variously as underground, experimental, guerrilla, Off-Broadway (or Off-Off Broadway), or fringe theatre, these nontraditional forms became widespread in the general climate of youthful political involvement throughout the Western world. In the United States, the Civil Rights Movement civil rights movement of the early 1960s and the peace campaigns of the Vietnam War era resulted in the formation of a large number of innovative companies. Notable among these groups were the San Francisco Mime Troupe, Bread and Puppet Theatre, and El Teatro Campesino. The San Francisco Mime Troupe revived commedia dell’arte techniques in their politically motivated street performances. El Teatro Campesino invented the acto in an attempt to create a specifically Chicano (Mexican - American) theatre. Many of their early performances took place on the picket lines during the California agricultural workers’ strikes in the 1960s. Later, El Teatro Campesino explored Chicano mythology and history, inventing the mito, a form of ritualized exchange between performers. The debt of the alternative theatre groups to the earlier agitprop groups is immense.

As political ferment diminished in the early 1970s, many of the groups began to explore new directions. Members of The the Living Theatre in the United States and the Polish Laboratory Theatre, as well as the Nordisk Theaterlaboratorium Teaterlaboratorium in Holstebro, Den., and other groups in North America and Europe, live lived cooperatively, share shared a common view of life, and seek sought to reflect that view in their productions. This shared life is superficially reminiscent of the touring troupe, but the endeavour to achieve a company ethos is closer to the religious motive of an earlier day. Feminist theatres arising in the 1970s also experimented with breaking down the assigned roles of writer, designer, and technician. In most cases this idealism was abandoned for pragmatic reasons and as artists discovered their métiers.

Means of artistic control

While communal theatres exercise collective control of production, artistic control has traditionally rested with a single member of the production company.

Actor domination

Perhaps the supreme example of the actor-dominated production can be found in the commedia dell’arte tradition. Not only did the actor have financial and administrative control over production, but the very quality of performance was woven almost wholly out of the actor’s art. At first, in the 16th century, the commedia troupe consisted of traveling actors; by the 17th century many of them had found permanent residence at the courts of Italy and elsewhere in Europe. Each actor had a special role (Arlecchino, Pantalone, Brighella, and the inamorato, or lover, among others) with its attendant set speeches and traditional business. The young would learn the tradition appropriate to a role and, if talented, embroider upon that tradition. Thus prepared, the actors would improvise a presentation on the thread of a story selected by the troupe leader. Scenarios of commedia dell’arte plays did exist, but they were only pale shadows of the production itself, which came to life only in performance.

Other actor-dominated theatres include the Elizabethan theatre, Chinese opera, and Kabuki. In these instances, however, the blending of administrative control and artistic preeminence did not go so far as in the commedia dell’arte. The Elizabethan professional company, for example, had a production system that was based upon actor control of the repertory, but the artistic character of the work was determined by the plays that were presented. However fine the actor’s art, the dramatist’s contribution was paramount.

Dramatist and director domination

During certain periods the work of the dramatist, regardless of his subsequent involvement, determined the creative process in production. In ancient Greece the selection of a play was the first step in production. In the 19th and 20th centuries the acquisition of a script was also the preliminary step in establishing the single-show association. Only occasionally, as in the court theatre at Weimar, of which Johann Wolfgang von Goethe took charge during the late 18th century, did the dramatist take responsibility for establishing and conducting the theatrical enterprise. Rarely has the dramatist dominated a production system, unless, as occurred with Molière, he was also an actor. A notable exception was the German playwright Bertolt Brecht.

In imperial Rome, the dominus gregis (manager of the festivals at which theatrical performances were given) controlled the lives and probably the art of the Roman comedians. During the 18th century the theatrical actor-manager came into prominence. But it was in the 19th century, with the rise of the stage director, that artistic and, in large measure, administrative control passed into the hands of a nonperformer.

The stage director was responsible for modulating the acting, correlating the animate and inanimate aspects of production, and creating a single effect that inevitably became the expression of his own genius. At the beginning of the 20th century, the British actor and director theorist Edward Gordon Craig carried the ideal of unity even further by recommending the merger of director and scenic designer and advocating the reduction of actors to automatons completely responsive to the director-designer’s vision.

The designer’s rise to special importance had begun during the Renaissance. In the first half of the 17th century, the architect and designer Inigo Jones was the driving force behind the elaborate productions of the English court masque, while the stage machinery of Nicola Sabbatini and the designs of Giacomo Torelli exerted considerable influence in Italy and France.

A special theatrical form in which one person typically functions as manager, designer, and director is the puppet show. A puppet is any inanimate figure manipulated by a human being. The figure may be a three-dimensional hand-operated or body-operated puppet, either miniature or approaching life size; a two-dimensional shadow puppet manipulated by means of sticks; or a string-operated three-dimensional puppet, called a marionette. All types share a common aesthetic principle whereby their movement in a highly restricted space creates the illusion of lifelikeness. In some cultures, such as the Javanese and the Turkish, the puppet show has been a major theatrical form. In Japan the Bunraku doll theatre commands a respect and a following comparable to those accorded the traditional live-actor theatres. In fact, many plays of the prominent writer Chikamatsu Monzaemon were written originally for the puppet theatre.

Aims and functions

Most historians agree It is generally believed that drama emerged from religious ritual. At what precise point ritual became drama is uncertain, but formal drama is first known from ancient Greece.

Certainly, religious festivals gave rise to dramatic expression by reenacting the passion and trials of the god or man-god demigod on whom the religion centred. In Christian Europe, biblical plays became attached to particular festivities, notably the Feast of Corpus Christi. Similarly, the story of the assassination of the 7th-century Shīʿite hero al-Ḥusayn ibn ʿAlī, grandson of the Prophet MuḥammadMuhammad, was enacted at the Muslim festival of taʿziyah. As in ancient Greece, these festivals extended over many days and involved the whole community. In the 20th centuryand 21st centuries, as popes and other religious leaders have traveled around the world to address the faithful, huge outdoor ceremonies have been conductedbecame the norm, often with the use of staging and lighting effects borrowed from the commercial theatre. In many African cultures, the sanctity of dance and music is linked to performance rites of all kinds.

Educational and developmental

Initially, any educational aims of theatre were subsumed under its religious aims. But with the growth of educational institutions in the Renaissance came student performancesproductions, such as the commedia erudita often performed at universities. A play might be enacted to cultivate appreciation of its literary qualities, to celebrate a graduation, or to commemorate a national holiday. At first these productions were communal in character and occasional in presentation. Then, for brief periods in Elizabethan and Jacobean England, school and choral masters endeavoured to turn this communal activity into a commercial operation by utilizing boys as professional actors. Subsequently, the stigma against professional performing ensured that the educated classes were more likely to know the dramatic repertoire through reading than through enactment.

Early in the 20th century, the educational philosophy of the dancer Isadora Duncan inspired a new emphasis on education in the theatre. Duncan, drawing inspiration from ancient Greece, sought to free dance from the strictures of classical ballet. Her work in teaching, along with that of Émile Jaques-Dalcroze, the Swiss founder of eurythmics, provided the cornerstone for educational dance. Children were given dance classes to develop both physical ability and self-expression.

The practice of producing school plays goes back at least to the Elizabethan period in England, when it was used to train pupils in rhetorical skills. In the 20th century a range of alternative activities have been explored emerged under the heading of “drama in education.” These classes As such classes exist today, they generally have no direct performance aim and do not make a distinction between performer and audience. Classes can pursue a variety of aims: physical development, self-dramatization and self-expression, the dynamics of group relationships, role-playing, decision making, and fantasy exploration to develop the imagination. Some work has been done to bring drama into the centre of the school curriculum and to use its flexible methods as a medium for teaching other subjects, such as language skills.

Drama has also been used to enable psychiatric patients to reveal and objectify their mental traumas. Drama therapy, or psychodrama, employs theatre to promote healing rather than to analyze.

Since After 1950 many dramatic techniques have been were utilized in an entirely new area called theatre for development. Theatre has been used, primarily in what is called the Third Worldthe developing world, to foster literacy programs, population planning campaigns, and agricultural development programs. In Indonesia, for example, wayang shadow puppets have been used, with the content of traditional plays altered to include family planning messages. In some projects, theatre programs are prepared using villagers as consultants regarding content effectiveness.


Theatre as a purely economic enterprise can be traced to the Renaissance, when there developed a professional theatre of the marketplace. Productions were offered in large population centres or were taken to villages and towns where a potential audience already existed. With a shift from theatre devised for an independently existing occasion to speculative theatre, seeking to create its own occasion, there is a shift from a communal to a cosmopolitan audience. Instead of presenting plays at times that inherently hold sacred or civic meaning and, therefore, draw together the entire populace, commercial companies present plays with some frequency in order to attract a public large enough to support them. Instead of fulfilling a preordained social purpose, the commercial theatre has to justify itself and persuade people to attend by providing novelty and entertainment. (See above, The permanent company: Commercial management.)