Definition of strategy noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//ˈstrætədʒi//
    ; NAmE NAmE//ˈstrætədʒi//
    (pl. strategies) Marketing, Conflict
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  1. 1  [countable] a plan that is intended to achieve a particular purpose the government’s economic strategy strategy for doing something to develop a strategy for dealing with unemployment strategy to do something It's all part of an overall strategy to gain promotion. see also exit strategy
  2. 2  [uncountable] the process of planning something or putting a plan into operation in a skilful way marketing strategy See related entries: Marketing
  4. Word Origin early 19th cent.: from French stratégie, from Greek stratēgia ‘generalship’, from stratēgos, from stratos ‘army’ + agein ‘to lead’.Extra examples A coherent strategy for getting more people back to work needs to be developed. He pretended that resigning was part of his long-term career strategy. Her rudeness was a deliberate strategy to provoke him. It is certainly a strategy worth exploring. No one has yet come up with an exit strategy for the troops. The charity is drawing up a strategy to meet the needs of the homeless. The coming year may herald a change in strategy for major publishers. The committee drew up a draft strategy for dealing with future floods. The committee is meeting today in Washington to plot strategy. The company adopted aggressive marketing strategies to sell its products. The company will now focus its strategy on its core business areas. The company’s financial strategy is not working. The document sets out the government’s new strategy. The government has employed a dual strategy to achieve these two objectives. The money is earmarked for the development of new product and sales strategies. Their overall strategy is good, but one or two of the details could be improved. Their single-minded pursuit of this controversial strategy led to their fall from power. They’re pursuing a strategy of massive retaliation. This strategy relies on property prices continuing to rise. We all have different coping strategies for times of stress. a comprehensive strategy towards regional development a customer-oriented business strategy a global marketing strategy a key strategy to increase sales a strategy aimed at reducing the risk of accidents a strategy game set during the Civil War resource management strategies the key idea in their strategy the party’s strategy on poverty to develop an effective strategy for change Agreeing to meet the rebels is obviously a high-risk strategy. As a business strategy, this is unlikely to work. Poor marketing strategy was blamed for the failure of the service to catch on. The government has developed a strategy for dealing with regional unemployment. Their overall strategy is quite good, but they need to change some of the details. What strategies will you use to achieve this goal?
See the Oxford Advanced American Dictionary entry: strategy