Using Impact Data in Advocacy

Public library advocacy helps libraries secure the funding and other support they need to continue providing valuable services to their users.  Because advocacy often involves outreach to local decision-makers who are motivated by results, one of the most effective tools for a public library advocate is impact data, or quantitative evidence of the positive benefits that public library services provide to people in their community. 

By understanding the important link between advocacy and impact data, and by learning how to effectively gather and measure impact data, you can greatly improve your advocacy efforts.