How AI is Driving Marketing Automation

By TechFunnel Contributors - Published on November 24, 2020
Article explain how ai in changing the 9

Artificial Intelligence or AI is the latest technological trend that will make life easier. The main goal of AI is not to steal people’s jobs, but to automate some of the manual tasks they have. Technology has grown tremendously in the last years and every device or product that is invented relies heavily on technology.

Even though many people associate AI with robots, it is useful not only for them. Cars use AI, smartphones use AI, and even marketing specialists. There has been a growing number of marketing specialists that started using tools and apps based on AI.

It seems that AI is driving marketing automation. And it has an impact not only on marketing but on the ways businesses are organized and leaders make decisions. As technology grows further, AI will be more and more integrated and used in marketing automation.

Let’s see How Artificial Intelligence is Driving this Change

  1. More Efficiency

    AI-based marketing automation could make the overall process of digital marketing more efficient. There are marketing specialists who still have to manually do every post, analyze marketing insights, add hashtags, research, and many more.

    AI could be the solution that might make all these processes automate and proof-free. Every action and behavior done by humans are prone to mistakes, and this is normal and natural. AI is the solution many businesses are looking at to automate their marketing processes and make them more efficient.

    This is a great way to save time and resources. Marketing specialists can use the saved time for more important activities and only access the reports AI marketing automation has provided you with.

  2. Target Audience

    One of the main goals of businesses that invest a lot of resources into their marketing strategies is to reach their target audience. Customers are the ones that sustain a business’s growth by choosing their products. So, answering their needs is essential in order to increase your customer base.

    Usually, the process of audience research takes time. You need to look into the insights provided by the platform, read about marketing trends, and find creative ways to reach them. You sometimes have to do all sorts of analysis, and all these processes take time.

    AI is driving marketing automation and it’s ready to face this challenge. There are already a lot of marketers who use AI to target the audience that might be interested in what they are offering.

    At the same time, they have access to data about their customer behaviors online, interests, past interactions, and many more. All this data can be used to build interesting content and target your audience.

  3. Increase Your Customer Retention

    One of the biggest challenges in today’s world is customer retention. As almost everything has shifted online, brands and businesses have identified the opportunity of increasing their brand awareness online.

    Doing this is a real challenge, as social media is fierce competition for attention. Expert marketers are trying to craft catchy ads and promotions to reach their target audience.

    But another challenge posed by today’s world is customer retention. How do you convert your followers into customers and make them loyal to you? Well, you need to understand what your customers need. AI can easily do this as it can give you insights into the buying behavior of your customers.

    For example, you can get to know when someone is jumping between two of your products and how much time spends analyzing each of them. You can use this data to get personalized content and offers for your customers based on their needs.

    This is a great way to make them loyal to your brand and increase their retention and marketing automation driven by AI is the efficient ingredient you need.

  4. Improve Customer Experience

    Offering your customers custom discounts and recommendations is not the only way to increase their retention. One of the most important things to consider is the customers’ experience with your brand.

    The way your brand chooses to handle some conflicting situations, angry customers, or just customers looking for an answer is important and it can improve their experience.

    AI in automated marketing can take up the form of chatbots which can make the customer experience more satisfying. Besides providing assistance in real-time, Artificial Intelligence chatbots can use customer information and details adapted to every customer.

    So, AI is driving marketing automation and it comes with valuable help for brands looking to improve their customers’ experience.

  5. Better Organizational Processes

    One of the greatest advantages of implementing marketing automation within your business is the rapid access to real data about your customers. If you are looking to choose the best headline for your next post on your website, AI can tell you which one is likely to make people click on it.

    If you are looking for the best colors for your visuals, AI can tell you in real-time which ones are appreciated by your target audience.

    Marketing automation driven by AI is something businesses need in order to improve the processes within the company. You could have access to data about your customers and take your decisions more informed in less time.

    This is important also when you look at the costs. You save both money and time by implementing AI automated marketing.

Final Thoughts

Technology is changing and growing tremendously. Artificial Intelligence is gaining momentum and the possibilities of using it are endless. Marketing specialists have already acknowledged their power and started automating their marketing processes. AI is driving this marketing automation which will benefit businesses and people alike.

It comes with an increase in efficiency, reduced costs, and improved customer experience and retention. At the same time, the marketing strategies will likely be improved and the decision within the company will be taken faster and more informed. AI is a nice asset every brand and business can take advantage of and that will contribute to its success.


Charlie Svensson is an engaging freelance writer, skilled in content writing and blogging. His posts revolve around education, social media, marketing, SEO, technology, and Artificial Intelligence. He has excellent adaptability of skills to reach diverse audiences. In addition to writing, Charlie loves skiing and playing the piano.



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