Graphics Interchange Format

Graphics Interchange Format










The creators of the format pronounced GIF with a soft "g", /ˈdʒɪf/, as in "George". However, many people pronounce GIF with a hard "G", as in a 'gift' , reflecting the way it is pronounced in its own acronym (Graphics Interchange Format). According to the creator of the GIF format, Steve Wilhite, the pronunciation deliberately echoes that of an American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials. This pronunciation was also identified by CompuServe in their documentation of a graphics display program called CompuShow.. Both pronunciations are given as correct by the Oxford English Dictionary and the American Heritage Dictionary.




GIF is palette based: although any palette selection can be one of millions of shades, the maximum number that can be used in a frame is 256. These are stored in a "palette", a table that associates each palette selection number with a specific RGB value. The limitation to 256 colors seemed reasonable at the time of GIF's creation because few people could afford the hardware to display more. Simple graphics, line drawings, cartoons, and grey-scale photographs typically need fewer than 256 colors. In addition, one of the colors in the palette can optionally be set as fully transparent. A transparent pixel takes on the color of the pixel in the same positions from the background, which may have been determined by a previous frame of animation.



True color



For example, a GIF can be encoded to render as a series of overlapping full-screen images, each image filling in color that wasn't in the previous one. Transparent pixels can be used to preserve colors from previous images.

A similar method that doesn't use transparency is to encode the GIF to render as a series of less-than-full-screen images adjacent to each other, rather than overlapping.


Unisys and LZW patent enforcement

In 1977 and 1978, Jacob Ziv and Abraham Lempel published a pair of papers on a new class of lossless data-compression algorithms, now collectively referred to as "LZ77" and "LZ78". In 1983, Terry Welch developed a fast variant of LZ78 which was named LZW.

Welch filed a patent application for the LZW method in June 1983. The resulting patent,, granted in December 1985, was assigned to Sperry Corporation who subsequently merged with Burroughs Corporation in 1986 and formed Unisys. Further patents were obtained in the United Kingdom, France, Germany, Italy, Japan and Canada.

In June 1984, an article by Welch was published in the IEEE magazine which publicly described the LZW technique for the first time. LZW became a popular data compression technique and, when the patent was granted, Unisys entered into licensing agreements with over a hundred companies.

The popularity of LZW led CompuServe to choose it as the compression technique for their GIF format, developed in 1987. At the time, CompuServe were not aware of the patent. Unisys became aware that the GIF format used the LZW compression technique and entered into licensing negotiations with CompuServe in January 1993. The subsequent agreement was announced on December 24, 1994. Unisys stated that they expected all major commercial on-line information services companies employing the LZW patent to license the technology from Unisys at a reasonable rate, but that they would not require licensing, or fees to be paid, for non-commercial, non-profit GIF-based applications, including those for use on the on-line services.

Following this announcement, there was widespread condemnation of CompuServe and Unisys, and many software developers threatened to stop using the GIF format. The PNG format was developed in 1995 as an intended replacement. However, obtaining support from the makers of Web browsers and other software for the PNG format proved difficult and it was not possible to replace the GIF format entirely, although PNG has gradually increased in popularity.

In August 1999, Unisys changed the details of their licensing practice, announcing the option for owners of Billboard and Intra net Web sites to obtain licenses on payment of a one-time license fee of $5000 or $7500. Such licenses were not required for website owners or other GIF users who had used licensed software to generate GIFs. Nevertheless, Unisys was the subject of thousands of online attacks and abusive emails from users believing that they were going to be charged $5000 or sued for using GIFs on their websites.. Despite giving free licenses to hundreds of non-profit organizations, schools and governments, Unisys was completely unable to generate any good publicity and continued to be vilified by individuals and organizations such as the League for Programming Freedom who started the "Burn All GIFs" campaign

The US LZW patent expired on June 20, 2003. The counterpart patents in the United Kingdom, France, Germany and Italy expired on June 18, 2004, the Japanese counterpart patents expired on June 20, 2004 and the counterpart Canadian patent expired on July 7, 2004. Consequently, while Unisys has further patents and patent applications relating to improvements to the LZW technique, the GIF format may now be used freely.


Portable Network Graphics (PNG) was designed as a replacement for the GIF format in order to avoid infringement of Unisys' patent on the LZW compression technique. PNG offers better compression and more features than GIF. The format is more suitable than GIF in instances where true-color imaging, alpha transparency, or a lossless data format are required. MNG was originally developed as a PNG-based solution for animations, but has not been widely adopted. The GIF format is still preferred for animation over PNG, although true Animated Portable Network Graphics are under development by Mozilla and is supported in Firefox 3.

Although it took time for the PNG format to be supported, new web browsers support the PNG format and GIF images can usually be replaced by PNG images if desired. However, Internet Explorer versions 6 and earlier do not support PNG's alpha channel transparency feature without using Microsoft-specific HTML extensions. Using standard HTML <img> tags for PNG images in Internet Explorer can produce a look different from that intended. Internet Explorer 7 supports alpha channel transparency without needing extensions. No versions of Internet Explorer, however, support the gamma feature of PNG images, and the display of these images may be of the wrong tint.

PNG image files are generally smaller than GIF files of the same image quality, due to the more efficient compression techniques used in PNG encoding. PNG files can indeed be much larger than GIF files in situations where a GIF and a PNG file were created from a high-quality master image, as PNG is capable of storing more color depth and transparency information than GIF. However, for identical 8-bit (or lower) image data, PNG-format image files are almost always smaller than the equivalent GIF. Misinformation about PNG efficiency can generally be traced back to poor PNG support in older versions of some image manipulation programs, (for example Adobe Photoshop did not optimize PNGs for reduced color palettes by default).

MNG, a variant of PNG that supports animation, reached version 1.0 in 2001, but few applications support it. Animated GIF remains widely used as many applications are capable of creating the files, and it remains the only animated image format capable of being rendered in nearly all modern web browsers without the use of a plug-in. Nevertheless, embedded Flash objects, MPEGs and other video formats are used in place of animated GIFs in many websites. Other approaches, such as individual frames served by AJAX, or SVG images may be animated via JavaScript. In 2004, a proposed extension to the PNG format called APNG was suggested. It was to provide the ability to animate PNG files, while retaining backwards compatibility in decoders that cannot understand the animation chunk. Older decoders would simply render the first frame of the animation.

See also


External links

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