The 12 Core Aims of Junglenomics 


  1. Markets should not be free to profit to the detriment of the environment, species or human beings
  2. It should be profitable to conserve and enhance natural capital
  3. A right to “safe-to-breathe air” should be enshrined in law by 2030
  4. Goods and services that are less damaging to the environment should be made cheaper than more damaging competitors via ring-fenced external cost levies
  5. Green technology research and development should be prioritized and supported, and proven products and services fast-tracked into mass production and deployment
  6. That new financial markets that profit from the conservation of the natural world should be devised, initiated, underwritten, and fast-tracked
  7. Non-core environmentally damaging industry and business should rapidly convert to green technology and practices or be priced out of business
  8. Core environmentally damaging industry and business should be motivated to avoid, minimize or mitigate its environmental impact, while cleaner alternatives are supported to replace them
  9. No pollutive or environment-degrading materials should be permitted to escape into the environment from the economy cost free
  10. The collection and re-use of escaped pollutive or environmentally damaging materials should be made profitable at the cost of their manufacturers and/or distributors
  11. The poor in developing economies should be prioritized for inclusion in new green development
  12. Universal education, primarily in Africa, should be made a central priority by the international community to increase opportunity and reduce birth rates