Management and the Corporate Culture

  1. Objective 5-6 Describe the development and explain the importance of corporate culture.

Every organization—big or small, more successful or less successful—has an unmistakable “feel” to it. Just as every individual has a unique personality, every company has a unique identity, or a corporate culture, the shared experiences, stories, beliefs, and norms that characterize an organization. This culture helps define the work and business climate that exists in an organization.

A strong corporate culture serves several purposes. For one thing, it directs employees’ efforts and helps everyone work toward ...

