Cooking and shopping

Cooking and shopping

There is an increasing variety of food available to us. How do we decide which food to buy and prepare? How can we eat healthy, even when shopping on a budget? Should we eat fresh, dried or frozen products? Maintaining a healthy, sustainable diet relies on access to a variety of different foods. It’s important to consider the origin, quality and safety of what we eat. Lots of options are available for us to meet our daily dietary recommendations, whether it’s from a supermarket, an organic farmer’s market, or even from our own garden.

Drivers of choice: What motivates consumer behaviour

09 December 2016

A recent EUFIC qualitative study in five countries finds that food plays a much bigger role in consumers’ lives than just to nourish and feed them. Food can mean wellness, for example enjoying one’s food is often linked to comfort, relaxation and a positive attitude. 

Food decisions: Causes of biases

30 November 2016

It seems that people rely on two different cognitive systems when making decisions: The “experiential” and the “analytic” system. The analytic system is slow and elaborated, whereas the experiential allows quick decisions.

Consumer information paradox: The evolution of consumer motivations and behaviours

25 November 2015

How can we reconcile the need to give more information on food products with consumers’ reluctance to engage in deliberation when buying food?

What determines the nutrition knowledge of food shoppers across Europe?

20 June 2012

Researchers from Aarhus University, Denmark, and the European Food Information Council (EUFIC) have analysed socio-demographic and attitudinal determinants of nutrition knowledge of food shoppers from six European countries...

How to eat healthily on a budget

23 March 2011

In these economically tough times a substantial number of Europeans are struggling to afford food, and Europeans everywhere are trying to make savings on their food bills. There is a common misconception that all healthy food is expensive.

Can cooking skills be the key to health?

12 February 2011


The Factors That Influence Our Food Choices

06 June 2006
