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Difference Between Sales and Marketing

display-advertisingSales vs Marketing

Sales and marketing are closely interlinked and are aimed at increasing revenue. As sales and marketing are closely intertwined, it becomes hard to realise the difference between the two. In small firms, one cannot come across much difference between sales and marketing. But bigger firms have made clear distinction between marketing and sales and they have specialised people handling them independently.

Well, how is that sales and marketing are different? In very simple words, sales can be termed as a process which focuses or targets on individuals or small groups. Marketing on the other hand targets a larger group or the general public.

Marketing includes research (identifying needs of the customer), development of products (producing innovative products) and promoting the product (through advertisements) and create awareness about the product among the consumers. As such marketing means generating leads or prospects. Once the product is out in the market, it is the task of the sales person to persuade the customer to buy the product. Well, sales means converting the leads or prospects into purchases and orders.

While marketing is aimed at longer terms, sales pertain to shorter goals. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Where as sales only involve a short term process of finding the target consumer.

In concept also, sales and marketing have much difference. Sales only focuses on converting consumer demand match the products. But marketing targets on meeting the consumer demands.

Marketing can be called as a footboard for sales. It prepares the ground for a sales person to approach a consumer. Marketing as such is not direct and it uses various methods like advertising, brand marketing, public relations, direct mails and viral marketing for creating an awareness of the product. Sales are really interpersonal interactions. Sales involve one-on-one meetings, networking and calls.

Another difference that is seen between marketing and sales is that the former involves both micro and macro analysis focussing on strategic intentions. On the other hand, sales pertain to the challenges and relations with the customer.

1.Sales target on individuals or small groups. Marketing on the other hand targets a larger group o the general public.
2.Marketing means generating leads or prospects. sales means converting the leads or prospects into purchases and orders.
3.Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Where as sales only involve a short term of finding the target consumer.

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  1. so Compare and contrast the functions of sales and marketing departments, finance and accounting departments of Rivoli watches. P1.1
    In your comparison you should consider the departmental aims and objectives and the contribution of each towards the overall goal of the business.

  2. Sales and Marketing are different terms as its showing its names. Both have their own risk facts.

  3. yes, i am satisfied from this.

  4. What is not mentioned is the role of Marketing in definition of new products, based on analysis of attributes of existing competitive products, and consumer needs, desires and perceptions. For example, when VCRs came into the market, early models could only be programmed to record one future broadcast. As time passed, greater numbers of broadcasts could be stored in the memory, first with five-, then ten-program capability. It would have been Marketing that pressed Engineering for larger numbers in new models being developed, and eventually it would have been Marketing that decided anything larger than ten was pointless.

    The same inputs would also have come from Sales, but in response to customer feedback: Circuit City would say “We can’t sell your VCR anymore because everyone wants to be able to program ten broadcasts.” (Never mind that nobody ever programmed more than two or three.)

  5. Well written on sales and marketing,


  6. good 2 read the diferrence, its really vry informating, vry simple to understand.

  7. Sales and Marketing are two distinctly different subjects or activities or branches.

    Selling of goods or services is termed as sales. Understanding the needs of the market and suggesting relevant design of goods and services, to suit the market conditions, is called marketing.

    Thus, marketing needs a wider perceptive and broader outlook, and often demands huge amount of supporting data.

  8. its really very helpful,thanks

  9. This article is so great and useful to me , thanks

  10. Hello sir,

    I am from electronic field & right now doing job in quality engineer i have technical background of the product . now i have offer the job for sales engineer for same product. so please explain me what is sales. what i want to do?

  11. what about sales spirit

  12. Please tell me randomly about differences and contrasts between new oncoming term

  13. Your article (Difference Between Sales and Marketing) is an impressive article i found.Great work 🙂
    Thanks for sharing !!!

  14. Selling are focused on product while marketing are focused on consumer needs

  15. What is the pre selling? And functions?

  16. Thanks a lot for most helpful to me

  17. This write up is very informative and educative. As a marketer ,I have known more about my roles. I will appreciate if I can have more. Thanks

  18. Fantastic answer

  19. Compare and contrast sales promotion and marketting

  20. Thanks

  21. Good info

  22. Thanks for sharing us.

  23. very helpful and informative

  24. most confused question & might ask in an interview… is described here in best & simple possible way. Marketing is a Pre-selling functionalities { includes Research,launching,branding,creating awareness of the products,strategies to make it successful } whereas Sales is a actual process of selling goods or services to the customers…M i right ???

  25. Thanks for sharing this☺

  26. its really helpful to me and I really wanted to read more about that topic marketing and sales

  27. Thanks for letting me understand the difference between sales and marketing

  28. Yes. I agree with you. It is interesting

  29. If posible i want more informations about sale and marketing example marketing function

  30. Excellent Article ! Crisp and Clear.

  31. Hello, Thank you for writing such a great post. It resonates in a great way to me.
    I shared your post in my FB group. And you really made me rethink how
    I do a number of things. Your view is just right and very much appreciated.

    Thanks a lot!

    Have a good rest of the day! Enjoy.

  32. Great article. at least now i have an idea on the difference of the two.

  33. Marketing is must to boost the business, I appreciate your way of explaining the term marketing through the medium of your content also the way of combining words to form a piece of paragraph is great.
    Keep on publishing good content as it motivates me as a reader to comment on your articles.
    Thank you

  34. Hello, I am so happy I found you and the information you are providing. Thank you for the article.


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