Our unique technology

A technological breakthrough

Women having laser tattoo removal

In the early 2000s, a group of eminent physicists in the Mechanical & Aerospace Engineering at Princeton University were working on something a little outside their normal field of research: tattoo removal. Together with dermatologists, they discovered a new and innovative way of removing ink from the skin.

We've been working hard over the last decade to bring this remarkable technology to people everywhere, starting with London. 

The Science: How does laser tattoo removal work?

When you get a tattoo ink pigments are inserted into the skin. The immune system senses this, and attempts to remove the ink, but not with much luck. The ink pigments are huge, so difficult to budge, and this is essentially why tattoos are permanent.

To remove a tattoo, this process is accelerated - really accelerated. Lasers (powerful beams of light) break apart the large ink pigments, allowing the body to process them. How this works is really just an energy transfer: the ink absorbs energy from the laser.

Current laser tattoo removal involves really high levels of energy. When the ink absorbs this energy, it heats up rapidly and expands, damaging the surrounding skin - often causing blisters and burning. Eventually, the expansion will cause the pigments to break apart, but not without causing long term damage first.

Ultra-low energy - NAAMA™ takes a different approach

Man having laser tattoo removal

The faster light energy is transferred to the tattoo, the less energy is needed to break down the ink. The less energy needed, the less damage to the skin.

NAAMA™ transfers light energy at an exceptional speed, and uses ultra-low levels of energy. Ink pigments break apart rapidly, before any energy can escape and potentially damage the surrounding skin. NAAMA™ is the most advanced tattoo removal in the world.

This novel way of breaking down ink allows tattoos to be removed quickly, with less pain, and no damage.

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