Understand Your Buyer > Selling Communication Basics > Semiotics

What is it?

Semiotics is all about how we interpret imagery and symbols.


Why does it work?

It works because images can seize attention far quicker than text. It’s possible to “say so much more” with an image than you can with text. A picture famously paints 1,000 words, so it’s important to choose appropriate images to complement your sales messaging.


How can you use it?

What are the images, symbols and themes associated with your offering? How can you use that imagery to seize attention and communicate your offering?


Like this kind of stuff? Want more?

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Understand Your Buyer:


In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.


How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.


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