

We think this is an shining example of communication design: making a direct, graphic connection for viewers about how simple thoughtless consumption impacts the environment in such a negative way. The message is clear: every piece of paper you take is a piece of South America’s rainforest. How much more visceral and engaging is that over a boring TV PSA or print ad? Makes us never want to use paper towels again!

This genius idea came from the prestigious Saatchi and Saatchi, Copenhagen, Denmark.

WWF, World Wildlife Fund, south america, paper dispenser, rising sea levels, billboard, wwf_shadows2.jpg

The second eco-ad example utilizes the movement of shadows on a billboard to demonstrate how global warming will lead to rising water levels with a shaped canopy and the shifting sun. Below is a YouTube video of this brilliant billboard in action.

Someone at Saatchi needs to be given a promotion and an award for this one. Well done!

+ The World Wildlife Fund