Birthplace of the Pizza Margherita Plaque – Naples, Italy - Gastro Obscura

Gastro Obscura

Birthplace of the Pizza Margherita Plaque

Pizzeria Brandi

A popular legend claims that the famous pizza was invented at a restaurant in this alley. 


The pizza Margherita is considered to be the classic Neapolitan pizza. While it has come to be a famous dish all over the world, some say its story began in a narrow alley in Naples.

According to the popular legend, the pizza Margherita was invented in 1889 by Raffaele Esposito, chef at Pizzeria Brandi. The pizza was allegedly created in honor of Italy’s unification, with the three toppings—basil, mozzarella, and tomato—respectively representing the green, white, and red of the Italian flag. The story also claims that Esposito named the pie after the Queen of Italy, Margherita of Savoy. Today, a plaque near the Pizzeria Brandi marks the location as the birthplace of the pizza Margherita. It was unveiled in 1989, on the 100th anniversary of its invention.

This story is most likely fiction, however. The pizza was probably really served at Pizzeria Brandi, but the use of these three toppings had already been fairly widespread in Naples for decades, and it is described in a 1866 book. It might’ve been christened the “Margherita” at the Pizzeria Brandi, but some sources claim the name could also stem from the arranging of mozzarella slices like the petals of a daisy (margherita in Italian).

No matter the Margherita’s exact origin, you can still order one at Pizzeria Brandi and enjoy a fresh slice of Neapolitan pride.