Conscious Consumer

Being conscious about what we consume is definitely a trend of the 21st century. Many of us believe to be conscious consumers but not seldom do we get fooled by false labels and out-dated ideas.  Who hasn’t felt better before when refusing to buy something “Made in China” and went for something “Made in Italy” instead going home with a good feeling?
Conscious consumerism is a very complex subject reaching from the food we eat to the news we read every day. It’s also a difficult subject because information is not easy available or free of cost. Supply chains in our globalized world are complicated and access to information on production methods is in some cases denied.

One of my favorite quotes on the problems of this world comes from Naomi Klein:

“No misery is too great to be turned into a profit making opportunity.”

What are the miseries of the world and how can we change the status quo?