Colombia is a representative democracy. The power is distributed in the three branches of powers: Executive, Legislative, and Judiciary. The president is the chief of state and head of government. The political institutions are very strong, there are two dominant political parties, however new parties have emerged in recent years and have become prominent.The public votes on all political candidates elections and part takes in decision-making.


Colombia is a free market economy. Colombia has developed a lot over the last decade currently it is a strong economic power in Latin America and has strong business ties with the United States among other countries around the world.  The economic decision-making power is split between government and private sectors. Our client fits into the private sector of the economic structure.

Mass Media

The mass media in Colombia is highly developed in recent years it has become a highly competitive market. Television, radio, newspapers, magazines, film, and Internet are the different media outlets. The government owns one radio station and while the media is not necessary owned by the government wealthy families, large conglomerates, and corporations that are affiliated to the two dominant political parties own the media outlets.The credibility that the media holds with the public is rather low, the majority of journalists practice self-censorship. Colombians’ most frequently used medium is the Internet. Our client would rely on the media to conduct marketing campaigns and familiarize the public with the brand and company. 


Colombia is a highly developed country and the level of communication is high, however it may be challenging to maintain a reliable source.  Colombia has standard modern technological capabilities. Conducting business in Colombia can be risky at times there have been known cases of extortion and so on necessary precautions would have to be taken before entering the economic market. 

Legal structure

The “rule of law” is not written in Colombia. The relationship between the legal and political power base is one that is dominated by bribes and other type of unethical practices. There are no specific legal codes of communication that apply to our client at the moment. A legal advisor is recommended.

Social structure

Colombia does not gather information about religion but studies have shown that about 95 percent of the population identifies as Christian (Christianity). The first twelve years of school are mandatory under law. However, education varies for students in their last year of middle school, as this is when students choose to study a technical, business, or academic route that carries on as they enter their high school education.  The literacy rate in Colombia is 91.4 percent. Colombia has one of the most skilled and competitive work force, more than half of the population is under the age of 25. The Colombian population is a heterogeneous population. There is no real divide between the Colombian people, however they are very diverse ethnic groups: Mestizo, European descent, Afro-Colombian, African and Indian, and Native Indian. About 94 percent of the population is condensed to 42 percent of the land that makes up Colombia.



Freitag, Alan, and Ashli Quesinberry. Stokes. (2009) Global Public Relations: Spanning Borders, Spanning Cultures. Milton Park, Abingdon, Oxon: New York, NY. Print.