Swarovski’s history in fashion began in 1895, when Daniel Swarovski invented a machine for cutting and polishing crystal; a ground-breaking device that would transform the world of fashion. Over the following decades, Swarovski crystals became an essential ingredient in the ateliers of Paris as Daniel and his sons worked closely with couturiers such as Worth, Chanel, Schiaparelli, Balenciaga and Dior.

Today, Swarovski crystals are a key creative component for global fashion houses including Prada, Dolce & Gabbana, Lanvin and Versace, who use crystal to embellish their seasonal collections. Swarovski has a longstanding and continued reputation as a key enabler of creativity in fashion and a supporter of the fashion industry as a whole. In addition, Swarovski is committed to creating educational opportunities and supporting the next generation of creative talent through wide and far-reaching initiatives and projects in collaboration with world-renowned educational institutions and partners.