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Monday, August 02, 2010

Audience Connection Leads to Brain Sync highlighted a recent brain science experiment that tracked the connection between listeners and speakers. "Brain scans of a speaker and listener showed their neural activity synchronizing during storytelling. The stronger their reported connection, the closer the coupling." They used fMRI (functional magnetic resonance imaging) to track the blood flow in the brains of the speakers and listeners during The Princeton researchers found out that when the participants reported a strong feeling of connection during the conversation their brains would light up in the same regions. Rather than using different regions for speaking and listening, the neurons were more closely associated with the shared experience.

When you preach, if you develop a strong connection with your church, they will literally think like you think. This can be a fantastic benefit for conveying the complex themes found in Scripture. The difficulty is that we need to first connect with people. The spoken word is a powerful tool for affecting the brains and lives of people, but the connection is paramount.

How do you connect with your church?

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