Marketing Management - Learning Outcomes

  1. Explain sales principles, sales analysis and planning, and sales force management.
  2. Describe the fundamental principles of advertising, as well as planning, preparation, and evaluation of advertising.
  8. Demonstrate the interpersonal skills to communicate effectively, both orally and in writing.
  9. Operate in teams and/or matrix organizational settings.
  10. Utilize business and financial software.
  11. Demonstrate leadership in a wide variety of organizations.
  12. Develop a professional growth plan for lifelong learning.
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