#ClickWithCompassion Campaign by Monica Lewinsky

  • Over 3.2 million students are victims of bullying each year.

  • Approximately 160,000 teens skip school every day because of bullying.



Keeping all of these facts in mind, social activist Monica Lewinsky launched this PSA which serves as a powerful message about bullying by recasting the issue and asking the question: “If this behaviour is unacceptable in real life, why is it so normal online?”

Cyber bullying has become a significant problem in the past decade. With the prevalence that social media has in our lives, people are more vulnerable of being bullied on the internet as the personal information people share can be conveniently viewed by acquaintances as well as strangers and so are the negative comments people posts and hatred they show. As people have the liberty of using their phones, laptops and tablets 24 hours a day, many people deliberately and repeatedly cyber bully to cause distress to certain people. It’s not an uncommon phenomenon, and it happens to millions of people around the world, but only a few step up to those bullies, and talk about it to our families and authorities.

Even before the existence of iPhones, Google, or Facebook, Monica Lewinsky became one of the first victims of global online shaming. Like many who suffer cyber humiliation, Monica fell silent for a long time, but today, she’s an inspiration fighting back against the worldwide chorus of nastiness.

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In this PSA, an offline experiment was conducted in which the bullies and their targets were the actors. They demonstrated the hatred, and the hurtful comments that real people share on the internet. The actors playing the role of bullies, fat-shamed, cursed homo-sexuality, picked up on one student from high-school, religious-shaming was done, all those nasty comments that people share over the internet. Many people stood up to those bullies and stopped them from harassing the victims. In this experiment, it was done to show that if this behaviour is unacceptable in real life, then why is it normal on social media, why people so easily post such animosity online.

So many times we don’t even realise when we are bullying someone on internet, just by posting our views, which according to us is not entirely a wrong thing “we are just posting our opinions” one said, but it most definitely is hostile and wrong in every sense. We need to stop cyber-bullying, it may not seem very harmful to us but the one who is on the receiving end of it, are at far greater risk for anxiety, depression, and other stress-related disorders. In thousands of cases, repeated bullying has also caused suicides.

Is this the kind of world we want to live in? Does this atmosphere sound safe and secure to bring up our children in? Is this the example we want them to see?


So think before you type.




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