Classifying web content

In New Thinking, Gerry McGovern talks about classifying web site content. He offers some tips in implementing and testing a simple classification scheme.

Classification is to content as mapping is to geography. It is an essential tool that allows the person visiting a website to navigate it quickly and efficiently. Without professional classification a website becomes a jumble yard of content that is confusing and time wasting. Before the Web, classification was some peripheral activity that happened deep in the bowels of the library. But the Web is a library. It is a place where people come to quickly find content. Quality classification facilitates them in doing that.