How the Latina Vote Can Sway the Presidential Election

How the Latina Vote Can Sway the Presidential Election
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Latinas are powerful, with our vote weighty enough to influence the November election in a big way.

MORE: 9 Things to Know About the Latino Vote


"The women, they work so hard, and I think they put more attention [on voting]," Margarita Montañez, a Mexican-American mother of six who migrated to the U.S. in 1970, told CNN. She add that women in Latinx homes are often also the heads of households and manage family finances and discussions on politics.

With so much power, it's no surprise that the same study found a growing trend among Latino voting mobilization groups and efforts aimed at increasing the number of Latinas taking to the voting booths.

And it’s working.  

Latinas register to vote in greater numbers than their male counterparts, comprising a margin of nearly 10% more from 1992 to 2012.

"Numbers-wise, it's a very important voting bloc," political analyst Hernan Molina told the news outlet. "But they also take voting very seriously. They want to make sure that they elect the next president, the next candidate, because they want to make sure that that person represents their values."

PLUS: 6 Celebrities on Why Latino Youth Must Register to Vote

Check out the full study.