"There are scarce resources in the brain," says neuroscientist Paul J. Zak. "Attention is a very expensive program to run in the brain." We only pay attention to things that reward us for that attention. Humans follow stories closely because they stimulate dopamine and oxytocin. Oxytocin is sometimes called the Love Hormone, or the Cuddle Hormone, as it's released when you touch, hug, and get wrapped up in a story. "Story structure is a really effective way to engage people's brains and get them to do something," says Zak.1

I'm a storyteller.

From the most basic design to a feature length film, story is the best way to share, teach, inspire, and communicate. Giving people something to remember and a framework for remembering it is the key to successful communication in the fast pace of our modern world. Let me help you develop, create, and realize your story.


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