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Sensitivity to language usage, word choice and meaning lies at the heart of our culture as a translation company.

Logos is a word that has acquired meaning in philosophy, religion, history and psychology across the centuries. Read more on the history of the word itself.

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Logos, the word, comes from the Greek verb legō (λέγω), meaning "to count, tell, say, speak".

Logos became a technical term in philosophy, beginning with Heraclitis (ca. 535–475 BC), who used the term for the principle of order and knowledge. In non-technical Greek, logos had a meaning beyond the literal and convention translation as "word". Logos also implied talking, statement, speech, conversation, tale, story, prose, proposition, and principle; and it also implied thought, reason, account, consideration, esteem, due relation, proportion, and analogy.

Philo (ca. 20 BC–AD 40) distinguished between logos prophorikos (the spoken word) and the logos endiathetos (the unspoken word). The Stoics also spoke of the logos spermatikos (the generative principle of the Universe). Early translators from Greek, like Jerome in the 4th century, were frustrated by the inadequacy of any single Latin word to convey the Logos expressed in the Gospel of John. The Vulgate Bible usage of in principium erat verbum was thus constrained to use the perhaps inadequate noun verbum for word, but later romance language translations had the advantage of nouns such as le mot in French. Reformation translators took another approach. Martin Luther rejected Zeitwort (verb) in favor of Wort (word), for instance, although later commentators repeatedly turned to a more dynamic use involving the living word as felt by Jerome and Augustine. In English, logos is the root of "logic," and of the "-logy" suffix (e.g., geology).

Ancient philosophers used the term in different ways. Aristotle applied the term to "reasoned discourse" in rhetoric. Stoic philosophers identified the term with the divine animating principle pervading the Universe. After Judaism came under Hellenistic influence, Philo (ca. 20 BC–AD 40) adopted the term into Jewish philosophy. The Gospel of John identifies the Logos, through which all things are made, as divine (theos), and further identifies Jesus as the incarnation of the Logos.

Although the term "Logos" has been widely used in the Christian sense, in academic circles it often refers to various ancient Greek uses, or to post-Christian uses within contemporary philosophy, Sufism and the analytical psychology of Carl Jung.

The Turtle

... slow and steady wins the race (Aesop)

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See the concept behind Aesop's fable slow and steady wins the race in the Logos Dictionary.

A wealth of meaning has been associated to the turtle through diverse cultures in history. The turtle is a symbol of sustainability, as one of the oldest residents on the planet, dating back 215 million years to the Triassic period.

As a symbol of longevity, the turtle is associated to wisdom and spirituality. In China, the turtle is one of the four divine animals, along with the dragon, phoenix and chimera.

In Native American culture, the turtle represents Mother Earth, honoured for saving mankind from the Great Flood in many Native American folk legends. She is the immortal mother who stoically and silently carries the heavy burden of man upon her thick back. Many species of turtle have thirteen sections to their underbelly, each representing the thirteen moons, and moons are a celestial symbol of motherhood.

In Western culture, the turtle symbolizes friendship, the personification of divine energy, a maternal and creative symbol, the font of life.

In some cultures, the turtle embodies the journey to heaven through the earth. Just as the turtle cannot separate itself from its shell, neither can Man separate ourselves from what we do to the earth. Mother Earth represents all that Man needs for sustainability. She will care for us, protect us, and nurture us, as long as we do the same for her. For that to happen, we must slow down and heighten our sensibilities. We must see the connection to all things.

Slow and steady wins the race… Translation is a constant human endeavour requiring constant vigilance. We respect the skill of our translators, the trust our customers place in our hands, and the opportunity to establish a partnership based on building knowledge. How we see the world is as unique as the words we choose. Value may be optimized thanks to highly-skilled people with discipline, commitment and the finest tools. Our ultimate value is excellence in translation. Here we continuously invest our collective efforts to improve how we interpret, convey and translate your words.

... non solo parole

At Logos, non solo parole is our pursuit of excellence in translation.

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Find the translation of non solo parole in more than 70 languages in the Logos dictionary. Here you will see translations into Breton, Catalan, Esperanto, side by side with the most widely spoken languages of the world such as French, Spanish and English.

Sometimes, the original form is the finest. "Non solo parole" remains in its original form as part of our logo and is not translated for this reason. The richness of the original simply does not translate into "More than just words".

Languages are unique and the individual way we craft our own words and voice are as unique as we are. The skill of the translator is the craft that enables us to deliver excellence. More than just words, the translator interprets and conveys your words in a different language in another cultural setting and yet working to retain impact, meaning, essence and flow.