Information Graphics – what are they and why are they so popular?

Information graphics (infographics for short) have really taken the Internet by storm. In recent months, information graphics have started to appear everywhere, but why?

What are information graphics?

To put it simply, infographics are graphics (visual representation) of information. Essentially they are images filled with text and other images presented in such a way that the information does not become boring.

Infographics have a reputation as being fun and quirky, even though how they are designed will often depend on the site that they are going to be placed on.

Why are infographics so popular?

The answer to this question is simple. Infographics are popular because they are different, and stop boredom often caused by endless amounts of text. People are much more likely to pay attention to them because they are quirky, which means they will read what you have to say. Blocks of text over 500 words can become boring, especially if they are sales based.

Information graphics – can they make that much of a difference to my company?

If you use the Internet, then you’ve probably got fed up of reading blocks of text that seem to go on for an eternity. So, what happens? You more than likely leave the page or choose to go to another site. Information graphics allow you to get across a huge amount of information in a fun way so that people are not only more interested in the message you are trying to get across but are also more likely to share it with others.

Can information graphics help my company grow?
If you put the right information graphics in the correct place, and they contain interesting, relevant content, then infographics can really help your company grow.

Furthermore, and maybe most importantly, in the infographic you are getting across the message that you might not have been able to if it was presented in a block of text. Therefore, infographics, as long as they are done correctly really offer a win-win situation.

Information Graphics