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Effective Advertising Planning and Implementation for Coca Cola

Examine the key elements of advertising the product Coca Cola.

Research the company for the campaign that supports that product.


o What is the advertising message?
o To whom is the advertising message directed?
o What is the relationship between consumer behavior and target markets?
o How is the product positioned?
o In what advertising media have you seen this product?
o What changes would you make in the product positioning and the advertising message?
o How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.
o Is this an effective use of resources?
o Based on your readings, what would you suggest to make the campaign more effective?

Solution Preview

Advertising Planning and Implementation

The Coca-Cola Company is the World's Biggest Beverage Company, most prominent manufacturer, distributor and seller of Non-alcoholic Beverages. It is one of the most prominent Corporations in the United States. The Company is best cognized for its flagship product Coca-Cola, which was contrived by Pharmacist John Stith Pemberton in 1886. The Coca-Cola recipe and brand was bought by Asa Candler in 1889 and he incorporated the Coca-Cola Company in 1892 (The Coca-Cola Company, 2010). In addition to its Coca-Cola beverage, it presently proposes almost 400 brands in over 200 countries or territories and attends 1.5 billion servings daily. The Coca-Cola Company is headquartered in Atlanta, Georgia.

The Company produces concentrate, which is then sold to a variety of licensed Coca-Cola bottlers all over the World. The bottlers, who seize territorially elite contracts with the company, manufacture, finished product in cans and bottles from the concentrate in compounding with filtered water and sweeteners (The Coca-Cola Company, 2010). The bottlers' then trade deal out and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers involve Coca-Cola Enterprises, which is the principal single Coca-Cola bottler in North America and Western Europe.

For selling its different products the company adopts various advertising techniques. Here, in this paper also we will develop an advertising plan for Coca-Cola along with all inclusive advertising aspects.

Advertising Message
"Thirst asks nothing more." Life's big instants are often little ones. One of them is that happy instant at the soda fountain.....with a clinking glass of ice-cold Coca-Cola. "Delightful and freshening"..............Coca-Cola has the taste that all ages will like.

This message demonstrates the real qualities of Coca-Cola along with its attributes and characteristics that can be served to all ages. It illustrates that when people are hungry they don't want anything very special or unique they just need simple and cool taste that can relax them and give them additional energy. It has all delightful and freshening attributes that in present every people want whether is youngster or aged. It demonstrates all qualities of the served beverage that are required by present time consumers.

Target of Advertising Message
This advertising message of the company is directed to ...

Solution Summary

The solution looks at how Coke is marketed, including it's message, target audience, consumer relationship, positioning, advertisement creation, effectiveness and further recommendations in 1499 words with 6 APA references.