The Two Sides of Entrepreneurship – Which One Do You Fall On?

When I talk to young people about business or entrepreneurship and explain to them how they can be very difficult and a big rollercoaster of ups and downs. This means that there are times before, during and even after that you will feel bitter, angry, disconnected and frustrated.

You must to learn to be aware of this before starting your entrepreneurial career, as this can cause serious damage to your family, relationships and even personal well-being.

People often sacrifice a lot to be in business, and believe me when I say more times than not, the businesses they sacrificed so much for fell very short of their expectations and ended up closing. The question then remains if the sacrifice was worth it despite the failure.

Some people have a high EQ level, and can look at any failure as a stepping-stone to success. But many other cannot, and end up losing against it. The important part is to know how to deal with every failure and to understand what you are working towards, even if it’s not going according to plan.

Failure Occurs When You Accept to Give Up

It is important to understand that the day you chose to walk away from your goals, dreams and beliefs, is the day you typically throw in the towel and fail. Failing on various strategies or ways to get to your goal is part of the recipe for success. Without those failures, you would never know what works or what doesn’t.

A simple example would be someone whose desire is to sell shoes: His first attempt may be to open a store. Only to realize that a poor location, coupled with limited capital and poor marketing resulted in closed doors. But choosing to give up on the idea of shoemaking isn’t the answer. Perhaps a new design, a new location, a licensing deal or an e-commerce platform may be a better fit.

Without trying one or the next, you would have no way of knowing what works and the universe wouldn’t give you any feedback creating even more questions in your head rather than answers. It is ok to take a different approach but not ok to give up if belief still exists.

The point of failing in execution is to validate answers for you, not to tell you that you idea is stupid or without merit. The earlier stages of my first online business Secret Entourage for myself were filled with huge failures and at the time felt like we would never figure it out but eventually with even more mistakes and more attempts at what didn’t work, we figured out what worked. That’s the same in 9/10 business that succeed out there.

The success didn’t come from a combination of victories but rather a combination of failure leading up to a combination of victories. The failure part is often something we don’t discuss in books or courses because it is not fun and quite difficult to swallow.

If all business courses started with “you are most likely to fail” many would never even attempt to learn or take on business as the fear of failure is already something that dooms many and therefore re-enforcing that would lead people to run away but it is the reality that you must face before starting a business, not after.

Here are the basic principles of making the most out of every failure and to ensure you don’t become bitter and disconnected.

  • Focus On Your Next Attempt As Soon As You Fail: Instead of taking time off and capturing your thoughts, focus your efforts on the next version, parallel or vertical to continue moving forward. If your brain analyzes the failure or has time to reflect, fear will consume you and prevent you from moving with momentum.
  • Understand the Failure: There is no pride or shame in failing and allow your mind to accept that failure is neutral and it has its pros and cons. Accept that failure isn’t always your inability or your fault but rather a combination of thousands of possibilities. Understand what didn’t work and move on.
  • Identify the Possibilities: There is always another way, quickly assess all the paths still open and push yourself to quickly analyze your ability to take on each of those, and which to take on as a priority.

The idea of failing is not so that we can give up but rather appreciate the victory even more. I usually recommend that businessman and entrepreneurs realize that our goal in failing is to get comfortable with things not going our way and for us to become faster and better at the way we look at solving problems, creating solution and getting up when we fall.


Founder of Secret Entourage

