Why Pink Himalayan Salt Is So Expensive | So Expensive

Why Pink Himalayan Salt Is So Expensive | So Expensive

Narrator: This is pink Himalayan salt. It may look pretty, but a pinch
of this stuff will cost you, and 100 grams of pink Himalayan salt can cost up to 20 times the
price of generic table salt. So why is it so expensive? Pink Himalayan salt has
gathered a cult following. Its supporters claim that
it helps with everything from weight loss, reducing
aging, regulating sleep, and even increasing your libido. And while the pink salt
itself can cost $10 per kilo, the products made using it
can be far more expensive. But what actually is the difference between types of salt, and where have these claims come from? To get an idea of what makes
pink Himalayan salt different, we need to look at the different types of salt in the industry. Table salt is often made by drilling into underground seabeds, pumping out the saltwater, and then refining it
in purification plants. Natural minerals like magnesium
or potassium are taken away. Sea salt is made by evaporating seawater using the sun or indoor heaters. Unlike table salt, it normally
has no extra chemicals added, and its natural minerals stay intact. Rock salt is different. In certain regions of the world, buried hundreds of feet below the ground, are the remains of evaporated seas. This mineral, halite, gets harvested by drilling the rock
face, crushing the salt, and splintering it into pieces. Pink salt can only be
found in very few places, from the Murray River in Australia to Maras in Peru, but the supply is far from limited. The majority of pink
salt mines in the world are in Pakistan, at the
base of the Himalayas, and the Khewra Salt Mine in Pakistan produces 350,000 tons per year. So is pink salt healthier? The salt has an estimated
84 different minerals in it, which give it its pink color. But these minerals only make
up around 2% of the salt. So apparently, it’s reported
you can get around 84 different trace mineral elements. However, it’s such a very
small percentage of the salt that makes up these minerals that you are highly unlikely
to get any real benefit or any trace of them in your
regular serving of salt itself, and I hate to be the bearer
of disappointing news, but it’s pretty similar, nutritionally. Narrator: Pink salt’s supposed benefits aren’t just about eating it though, and many people claim it
has healing properties when either inhaled or
even when used as a lamp. Rhiannon: I can see why trends come about. So for instance, there’s a lot of different homeopathic remedies that can seem very, very appealing, but actually because they’re
not grounded in evidence a lot of the time, a small hint of something having a promise can get blown out of proportion, especially when it comes to the media, especially in terms of
beautiful-looking items, and I think pink salt of
course is a lot more appealing for a lot of people when you compare it to
your regular white salt. Narrator: So Himalayan salt doesn’t have the health benefits claimed, but it’s still marketed as a luxury salt, and global salt consumption is forecast to be worth $14.1 billion by 2020. So does it taste any better for the price? I think it tastes nicer, but I don’t know if I
just think it tastes nicer because I know it’s meant to taste nicer. It doesn’t taste that different. It’s a bit less harsh on the palate. It doesn’t sort of burn
your tongue as much, which I guess is a good thing. I couldn’t really tell
too much of a difference between them to be honest. If I was cooking with them, putting them in a dish, I probably wouldn’t be able to tell the difference between them. It just kinda tastes like salt. Narrator: There’s one other big thing that’s led to pink salt’s
popularity: Instagram. It’s because Instagram is
an image-based platform, so if you think about it, it’s more attractive to
take pictures of something that’s pink naturally or
something that’s bright green. It’s more, I would call
it, aesthetic food. So looking at how food appears rather than it being a miracle benefit, and I think if you are looking
at social media on a whole, it goes in seasons, and it goes in whatever is the most photographed item. I don’t think it will be around forever.

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About the Author: Oren Garnes


  1. those people that taste test doesnt even take a bit. it tastes sandy compared normal salt and less harsh on the tough (which they already mentioned).

  2. I read somewhere that people near the Himalayas offer pink salt to tourists and say that they're ashamed they can't offer the factory-made white table salt.

  3. So the Himalayan Pink Salt is as useless as the Japanese Fugu Fish and The Blue Fin Tuna and the Kobe Beef steak and the Japanese melons…. but since it's found in Pakistan therefore the report has to present Pink Salt as less exciting or no different from a common table salt…. that aspect of reporting is missing from all the weird and expensive stuff you show from Japan.

  4. I bought a $40 salt lamp from this website.
    A month later I went to Pakistan to visit my friend. In Pakistan it every where for so cheap. So I bought a better looking Lamp for like 2,000 PK Rupees which is like $12. ???? پاکستان

  5. It’s a lot healthier for you than traditional white table salt! I eat it everyday ^^

  6. Eating a raw Mango with a tablespoon of this salt is probably it's best use. Not everything that comes out from Asia is mystical or has healing properties. Fml.

    Rock salt just tastes earthy and has a richer taste than normal salt, that's about it.

  7. It is pakistani salt not himalayans salt . It is only found in pakistan district jehlum in khewra . India import pink salt from pakistan and export to different world with their name plates

  8. Bruh, they were selling this stuff in bulk at a grocery store I went to about a year ago and it was so cheap

  9. Isnt it expensive because its harder to get and needs more refinement? Also 2 percent trace minerals is alot if you use it long term no? Those trace minerals are needed in small amounts so isnt 2 percent a high number

  10. I dont care what Debbie Downer says, I have had serious allergies in the past. Ever since having these in every room other than the bathroom (due to humidity) I have noticed a significant reduction of allergy symptoms. I used to have to get shots for allergies and this salt has helped immensely.
    It is also healthier than reg white slat that is processed by man. But, for the lamps they have to be on at all times in order to work. They remove bad ions in the air and bring them down to the floor level.

  11. My mother had high blood pressure and as a result bad headaches and she started drinking pink Himalayan salt water all the time and she never had to be on blood pressure meds and her headache went away. ??‍♀️

  12. Almost every newspaper in my country says that pink salt is nothing special. It's expensive because people were fooled into buying it.

  13. 84 Minerals but some are very harmful to consume like Uranium, Arsenic, Barium, Cerium amount others and Lead which depends where the salt is found. Pretty but it can make you very sick.

  14. My mom bought the himalay rock salt just cuz she saw a post in face book that said that it’s good for ur health

  15. Why did u criticise this salt it is very good salt and its expensive because it is not in abundance its the best salt in the market your video clearly had a bias towards this product in this video unlike other videos which were preety neutral and informative but u actually criticised this pink salt in specific actually table salt sea salt and pink salt though salt have diffenert taste and properties its an ayurvedic medecine in India like turmeric so better be neutral atleast

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