What Would Jerry Maguire Do?


Sometimes all you need is a cinematic classic to exemplify  lessons of business ethics we heard about in class. There is much to learn from watching Tom Cruise in his heyday– playing the unforgettable role of sports manager as the title character, Jerry Maguire.

The movie sets the stage for something students write off and don’t quite understand as naive beginners in a new world. Students understand these basic rules and guidelines and mentally categorize certain moral principles under “ethics.” And although most understand the meaning and basic importance of “ethics,” often without a narrative there is no grasp at the real meaning behind the word.

Jerry Maguire is a character any given communication studies aficionado can relate. As Maguire states in the movie, “I’m the one behind the scenes.” 

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