Augmented Reality: innovative technology with massive benefits for businesses

March 12, 2019 By 0 Comments

Augmented Reality (AR) is an innovative technology that gives a new perspective to the reality we see around us and can help enhance the user experience. Therefore, businesses take into account the benefits of using augmented reality technology to enhance their brands and the experience that their products/services can offer to their clients.
Get a better understanding of what AR is and what are the real benefits of using it in real life and in business.

About Augmented Reality
Augmented Reality is an upgraded technology, that incorporates a computer-generated image on a person’s view of the real world. It provides a view of a physical environment and at the same time what it could look like – through virtual computer-generated sensory input elements. The augmented elements are sound, video, graphics or GPS data.
While the virtual reality replaces the real world with a simulated one, the augmented reality technology adds to the real world a 3D model of your design or other sensory elements.

Virtual Reality vs. Augmented Reality
Virtual Reality replaces the real world through a computer-generated simulation environment. IT immerses users by making them feel that they are experiencing simulated reality by stimulating their hearing and vision. Even though the virtual reality is more immersive and recreates a real-life setting, augmented reality delivers virtual elements as an overlay to the real world.

Augmented Reality in construction and architecture

With the help of advanced augmented reality technology, the information regarding the surroundings of the user can be digitally manipulated and interactive. That’s why; this technology has practical uses in various fields. Here are some domains that benefit from this technology.

The construction domain is one of the least automated industries around, but AR technology makes a step in changing this. There are different tools that can help businesses increase their efficiency and can help projects be on schedule, by simplifying their activities. There are tools using AR technology that can do this because they place holographic images in its user’s physical environment.

In construction and architecture projects, AR technology intervenes by placing a 3D model of a proposed design onto an existing space using mobile devices and 3D models.

AR technology can be used before a building is constructed to detect flaws in the way ducts and pipes are laid out in office ceilings. This is a complicated process that takes up more room than anticipated and may require many contractors to fabricate. Using the AR technology in these cases simplifies processes, saves money and time spent on them. At the moment, a good AR business solution has a high price, but with the development of technology, more firm will be able to afford them and benefit from these solutions.

Benefits of using Augmented Reality technology in construction and architecture:

1. The accuracy of construction projects
AR provides teams a walkthrough of an entire project and has the possibility of making adjustments, that would otherwise cost a lot of money and time. With the help of augmented reality solutions, teams have the chance to see all the details and exact measurements and see any errors before they surface later.

2. Saves time and travel costs for clients because they have the possibility of visualizing the construction project, without having to actually go to the construction place to be able to actually see the project in progress.

3. Makes a full overview of the project and provides 3D generated images and video with possibilities of changing the surroundings.

4. Ensures freedom of movement while analyzing the building/property and making the desired changes.
This is accessible for both the builder and the client. This makes the whole process a lot easier to change and saves a lot of time for both parties.

Augmented Reality technology is considered as one of the best technological advancements in the construction industry because it streamlines the work processes, helps teams to work more efficiently by giving better design insights and accelerates the construction progress. While saving costs and eliminating the guesswork, it helps to deliver a better and more modern project to the clients.

In the next article, we will talk about other fields that benefit from the augmented reality technology solutions, like maintenance, oil, and gas, training, education, marketing, energy, and others. Stay close for more valuable details about this amazing last generation technology, augmented reality.

To see more insights about how the Augmented Reality technology works in business applications and to find out about our 3 business apps that use this innovative technology, please visit the following link: