November 2013


The origin of heuristics

Heuristics, a form of cognitive strategy, have been studied in discplines such as cognitive psychology, social psychology and social cognition. (more…)

The Lean philosophy was developed primarily by the Toyota Production System (TPS) as a concept to preserve value with less work. As a discipline matures, new methods are developed to improve the quality and reduce the costs of products and services. (more…)

A public personality, an assumed identity or a character in a novel–the term persona is used widely in our vernacular. But, when it comes to User Experience (UX), a persona takes on a more specific meaning. Personas are a widely used in UX Research with 65% of practitioners reporting using them on projects. Here are seven core ideas everyone in the UX field should know about personas… (more…)

