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There’s more than one reason why only 3% of those who get into e-commerce achieve the Dot Com lifestyle.

And if that fact alone doesn’t daunt you from your motivation to be one of the few, then odds are you’ve got what it takes to succeed.

Here’s more good news if you’re committed to win:

Your talent and intelligence don’t play nearly as big of a role as you might think.

Research indicates that intelligence counts for only 30% of your achievement.

So, what makes a bigger impact than talent or intelligence?

Mental toughness

Research is starting to reveal that your mental toughness — or grit, as some call it — plays a more important role than anything else for achieving your goals in health, business and life.

You can’t do much about the genes you were born with, but you can do a lot to develop mental toughness.

Why is mental toughness so important, and how can you develop more of it?

Let’s find out.

Mental Toughness And The United States Military

Each year, approximately 1300 cadets join the entering class at the United States Military Academy at West Point, New York. During their first summer on campus, cadets are required to complete a series of brutal tests.

This summer initiation program is known internally as Beast Barracks. In the words of researchers who have studied West Point cadets:

Beast barracks is deliberately engineered to test the very limits of cadets’ physical, emotional, and mental capacities.

You might imagine that the cadets who successfully complete Beast Barracks are bigger, stronger or more intelligent than their peers. But Angela Duckworth, a researcher at the University of Pennsylvania, found something different when she began tracking the cadets.

Duckworth studies achievement, and more specifically, how your mental toughness, perseverance, and passion impact your ability to achieve goals. At West Point, she tracked a total of 2441 cadets spread across two entering classes.

She recorded their:

  • High school rank;
  • SAT scores;
  • Leadership Potential Score, which reflects participation in extracurricular activities;
  • Physical Aptitude Exam, a standardized physical exercise evaluation; and
  • Grit Scale, which measures perseverance and passion for longterm goals.

Duckworth learned that it wasn’t strength, smarts, or leadership potential that accurately predicted whether or not a cadet would finish Beast Barracks.

Instead, it was grit — the perseverance and passion to achieve long-term goals — that made the difference. In fact, cadets who were one standard deviation higher on the Grit Scale were 60% more likely to finish Beast Barracks than their peers.

It was mental toughness that predicted whether or not a cadet would be successful, not his or her talent, intelligence, or genetics.

When Is Mental Toughness Useful?

Duckworth’s research has revealed the importance of mental toughness in a variety of fields. In addition to the West Point study, she discovered that:

Ivy League undergraduate students who had more grit also had higher GPAs than their peers, even though they had lower SAT scores and weren’t as smart.

When comparing two people who are the same age but have different levels of education, grit — and not intelligence — more accurately predicts which one will be better educated.

Competitors in the National Spelling Bee outperform their peers not because of IQ, but because of their grit and commitment to more consistent practice.

And it’s not just education where mental toughness and grit are useful. Duckworth and her colleagues heard similar stories when they started interviewing top performers in all fields:

These individuals cited grit or a close synonym as often as talent.

In fact, many were awed by the achievements of peers whose sustained commitment to their ambitions was exceptional.

You’ve probably seen evidence of this in your own experiences. Remember your friend who squandered his or her talent?

How about that person on your team who squeezed the most out of their potential? Have you known someone who was set on accomplishing a goal, no matter how long it took?

You can read the whole research study, but this is the bottom line:

In every area of life — from your education to your work to your health — it’s your amount of grit, mental toughness, and perseverance that predicts your level of success more than any other factor.

In other words, talent is overrated.

What Makes Someone Mentally Tough?

Its great to talk about mental toughness, grit, and perseverance, but what do those things actually look like in the real world?

In a word, toughness and grit equal consistency.

Mentally tough athletes are more consistent than others. They don’t miss workouts. They don’t miss assignments. They always have their teammates’ backs.

Mentally tough leaders are more consistent than their peers. They have a clear goal they work toward each day. They don’t let short-term profits, negative feedback, or hectic schedules prevent them from continuing the march toward their vision.

They make a habit of building up the people around them, not just once, but over, over and over again.


They approach their work like a pro, not an amateur. They do the most important thing first and don’t dodge responsibilities.

The good news is grit and perseverance can become your defining traits, regardless of the talent with which you were born.

  • You can become more consistent.
  • You can develop superhuman levels of mental toughness.

How? Here are three strategies work well in the real world:

1. Define what mental toughness means for you.

For the West Point army cadets, being mentally tough meant finishing an entire summer of Beast Barracks. For you, it might be:

  • Going one month without missing a workout;
  • Going one week without eating processed or packaged food;
  • Delivering your work ahead of schedule for two days in a row;
  • Meditating every morning this week;
  • Grinding out one extra rep on each set at the gym today;
  • Calling one friend to catch up every Saturday this month; and/or
  • Spending one hour doing something creative every evening this week.

Whatever it is, be clear about what you’re going after. Mental toughness is an abstract quality, but in the real world, it’s tied to concrete actions.

You cant magically think your way into becoming mentally tough. You prove it to yourself by doing something in real life.

2. Mental toughness is built through small physical wins.

So often, we think that mental toughness is about how we respond to extreme situations.

  • How did you perform in the championship game?
  • Can you keep your life together while grieving the death of a family member?
  • Did you bounce back after your business went bankrupt?

There’s no doubt that extreme situations test our courage, perseverance, and mental toughness. But what about everyday circumstances?

Mental toughness is like a muscle. It needs to be worked to grow and develop. If you haven’t pushed yourself in thousands of small ways, of course you’ll wilt when things get really difficult.

But it doesn’t have to be that way.

  • Choose to do the tenth rep when it would be easier to just do nine.
  • Choose to create when it would be easier to consume.
  • Choose to ask the extra question when it would be easier to accept.

Prove to yourself in a thousand tiny ways that you have enough guts to get in the ring and do battle with life. Mental toughness is built through small wins. It’s the individual choices that we make on a daily basis that build our mental toughness muscle.

We all want mental strength, but you can’t think your way to it. It’s your physical actions that prove your mental fortitude.

3. Mental toughness is about your habits, not your motivation.

Motivation is fickle. Willpower comes and goes.

Mental toughness isn’t about getting an incredible dose of inspiration or courage. It’s about building the daily habits that allow you to stick to a schedule and overcome challenges and distractions over, over, and over again.

Mentally tough people don’t have to be more courageous, more talented, or more intelligent. They just have to be more consistent.

Mentally tough people develop systems that help them focus on the important stuff, regardless of how many obstacles life puts in front of them. It’s their habits that form the foundation of their mental beliefs and ultimately set them apart.

Here are the basic steps for building a new habit and links to further information on doing each step:

Mental toughness comes down to your habits. It’s about doing the things you know you’re supposed to do on a more consistent basis. It’s about your dedication to daily practice and your ability to stick to a schedule.

How Have You Developed Mental Toughness?

Our mission as a community is clear: We’re looking to live healthy lives and make a difference in the world.

No matter what strategies we discuss, no matter what goals we set our sights on, and no matter what vision we have for ourselves and the people around us, none of it can become a reality without mental toughness, perseverance and grit.

When things get tough for most people, they find something easier to work on. When things get difficult for mentally tough people, they find a way to stay on schedule.

There will always be extreme moments that require incredible bouts of courage, resiliency, and grit, but for most of the circumstances in life, toughness simply comes down to being more consistent than most people.
