Online Advertising

Just like every other medium such as television, radio, cinema and newspapers, the internet needs advertising on websites to fund content and services so that we can receive the majority of its content for free, rather than pay a subscription to visit and/or be a registered user.

Brands pay for advertising online, because nowadays people spend so much time on the internet during their day, and this is a great way to reach them with news of new products, special offers or simply entertain them with branded games and applications on social networking websites.

Online advertising comes in many forms that are non-intrusive and can complement your web browsing session. Search engines such as Google or Bing have their own advertising model which works on a pay-per-click basis (i.e. an advertiser pays when someone clicks on their sponsored link.) There’s also what we refer to as ‘online display advertising’ – static or moving banners which either go at the top, side or middle of a webpage.

There are also other forms of advertising on the internet such as via email, viral videos and classifieds (like the ones you see in newspapers), as well as advertising within games. These have all grown rapidly over the past few years. This trend will continue as advertising moves onto other internet-connected devices, such as mobiles and tablets

Online behavioural or interest based advertising is a way of providing advertisements on the websites you visit and making them more relevant to your interests. This is done by grouping together shared interests based upon previous web browsing activity. Advertising is then displayed to surfers when they visit a website which matches these interests.

Most behavioural advertising is based upon your web browsing activity over a period of time – so it’s different to contextual advertising people see when looking for something online using a search engine (eg Google or Bing) or on the website people may be visiting at a particular time. Relevant ads can also be delivered based upon the website content you have just been viewing. This is known as ‘retargeting’.

We harness a good strategy for you and keep it ongoing for as long as you need, all the biggest brands advertise constantly using a variety of and mixture of strategies. Advertising Online works, because the internet is a visual arena, people have to look at or listen to it even if its a brief banner, the more captivating and exciting the content, the higher the likelihood of interesting a prospector.

Our methods include:

Local Listings or Local SEO: These are free and are a must for local businesses. These include Google Places for Business, Yahoo! Local, Yelp for Business, and more. And, more than likely, your business already has a listing that just needs to be claimed. Most of this type of content is provided by larger Yellow Pages like companies like InfoUSA that have been collecting this information for years. We Make sure your listings are claimed, up to date, and have as much keyword rich and relevant information as possible.

Geotargeting: Sell a generally needed product to a specific area? You might be successful utilizing geotargeted advertising which can be targeted down to the zip code of the online viewer. Geo-targeting your advertising to a specific area can typically be achieved on any online advertising platform.


Group Buying: Sites like LivingSocial and Groupon have become extremely popular, literally guanteeing customers for businesses. However, these “deal sites” come with a price and often result in very few long-term customers. These can work for certain businesses, but do your research and tread with caution here.









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