Measuring the True Emotions of Our Users

It is not easy to gauge how a user feels when interacting with a product. But if we can somehow know, learn and understand this, it can help us optimize the user experience. Currently, research in this area is focused on gaining user insight directly from the user. But users are not always objective in their answers and often fall prey to their biases. Many times, we find that the participants knows what the researcher wants to hear and they report their emotions accordingly. Sometimes, they cannot even interpret their own emotions.

What is High-Tech Anthropology?

Anthropology has been around for centuries, with scientists and specialists studying human behavior, culture and interactions in this field that cuts across biological science, social sciences and the humanities. High-tech anthropology is the new-age version that throws computing and technology into the fray.

From User Story to Final Wire-frame - One Sprint Journey

The user stories are provided by the business. These stories tell the UXD team the "what", "who" and "why" of the design requirements. Based on the discussion or story time, the Business Analyst can come up with more relevant and detailed user stories. The UXD team can use card sorting for organizing the available information and identify different categories of the target audience.

What is UXD & What is Not UXD?

UX or user experience is a very important factor that designers should consider before they design any website. But what exactly is UX? Most web designers are not very familiar with the concept of UX, which is one of the major reasons why most websites fail to appeal to the end users.

UX and the Pursuit of Happiness

Humankind's pursuit of happiness is not new. Every individual has a right to be happy and do what it takes to be happy. If technology can contribute to our pursuit of happiness, it would be through experiential designs. Web designers, especially UX designers can make a significant contribution to this pursuit through their UX designs.

Perfect UX Team for the Perfect Agile UX

The UX design and output that you get when working in an Agile environment depends largely on the team you have in place. Usually, an Agile UX project team has only one UX design expert, who takes care of wireframe design and whatever usability testing is possible.