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Genre: media texts categorized into a distinctive style, form or content.

Codes and conventions: a standard way of doing things.

Technical and Visual codes: Technical codes are everything that makes the visuals (e.g. camera angles, sound, and lighting). Visual codes are everything you can see (e.g. props, effects etc).

Mise en scene: Everything in a scene. (e.g. props, setting, effects, camera, lighting, facial and body expressions).

Narrative: the different ways media texts can tell a story,

Representation: media texts which are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us.

Connotation and denotation: connotation is the deeper


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