Internet Marketing Jargon

A/B testing
Also called split testing, A/B testing is the process of comparing two versions of a web page in order to evaluate and compare the performance of both pages.
Algorithm update
Search engines regularly update their algorithm in order to adapt it, to ensure the relevance of the search engine results and to implement new technologies to index and rank websites.
Application is software or technology, also called application program, which is designed to perform a certain function.
Back-end tool
Back-end tool is an application or program used to manage back-end of the website. Changes done this way then reflect to the front-end of a website.
Bounce rate
This metric represents the number of people who have left the website after visiting only one page. Based on Google’s recommendations, bounce rate below 40% is acceptable.
Call-to-action button (CTA)
It is a button posted on the website that encourages visitors to do the action promoted by the button, such as call, sign up, register, etc.
Content is information that conveys a story, shares relevant data and explains something to an online users. Different types of content, such as written content, images and videos, are created to attract, engage and convert website visitors, social media followers, email subscribers, etc.
In online marketing, a sale is usually considered a conversion. When you achieve a conversion, it means that you have managed to convert website visitors into paying customers. Depending on the website, different action can also be considered a conversion, such as sign up for a newsletter, downloading a file, becoming a social follower, etc.
To convert a visitors is a term usually used for the act of turning a visitor into a paying customer.
CPM stand for cost-per-mile and it represents cost per thousand impressions. It is one of the advertising payment plans, where you pay the price per thousands views.
Email marketing
Email marketing is a type of internet marketing where the process of promoting a website is conducted through email campaign.
This term refers to the possibility of connecting with customers in order to establish long-term connection and to increase the influence.
Entry page
Exit page
Google penalty
Google penalty has a negative impact on your website ranking, as Google lowers the ranking on your website due to penalty. Penalty can be unfortunate due to an algorithm update, or your website can be penalized due to the usage of manipulative and misleading techniques, which are called black hat SEO.
HTML page
HTML stands for Hypertext Markup Language and it represents the standardized system for tagging text files. HTML page is a web page that uses HTML to tag the content, which allows search engines to identify different parts of the text.
HTML validator
Inbound marketing
Inbound marketing refers to the activities done by marketers in the purpose of producing interest, and attracting the visitors to the website, where you have the opportunity to convert those visitors.
Internet marketing
Internet marketing, or online marketing, refers to the promotion of goods and services on the internet. The online world acts as a medium to communicate messages that a business drafts for its audience. Online marketing is also synonymous with online advertising.
Keyword is a word or phrase that is used to describe the content of the web page. Keywords are used in different types of internet marketing, such as SEO, paid advertising, etc.
Keyword density
Keyword research
This refers to the process of finding the most relevant keywords you should use on your website, when it comes to content optimization. Since search engine results are categorized based on the keywords, you need to use only relevant keywords in order to make sure that you attract relevant traffic.
Keyword stuffing
Key performance indicator is a type of measurement used to evaluate the performance of the website.
Landing page
A landing page, also called a lead capture page or a lander, is a single page that appears after the user has clicked on the link in the search engine result, search engine ad, the link posted on social media, link included in the email campaign, etc.
Meta tag
This is the coding system used in HTML to mark the content of the website in order to allow search engines to understand the data. The meta tags provide the meta data about the HTML document.
Mobile device
A mobile device is a small portable computing device, such as a smart phone or a tablet.
This term is usually used for website design. Mobile-friendly website is the website that users can access using any mobile device, without this impairing user experience.
Multivariate testing
The factors that affect ranking, which are not available on the actual website include external links.
Online advertising
Online advertising, also called internet advertising, is the form of marketing that uses internet to promote a business and distribute promotional messages.
Organic reach
Outbound marketing
Paid reach
This refers to the process of tailoring something according to specific needs. Personalization is an approach especially recommended in social media marketing, as well as in email marketing, as it allows you to establish connection with social followers or email subscribers.
A platform is a computer system on which application is run.
PPC, short for pay-per-click, is a type of paid advertising used in online marketing, where advertisers pay each time a user clicks on the ad, that can be shown in the search engine result pages as sponsored results, or on social networks.
This refers to the page that is linking to another page.
Search query
SERP stands for search engine results page, and it is the page, which is shown to the users after they type a search query into the search engine. The search engine results page shows the results that are related to the query, including both sponsored (paid) results, as well as organic results.
A session is a presence of specific IP address that has not visited website within past 30 minutes. In terms of website, a session is occasionally defined as a visit.
Target audience
In the online world, traffic refers to the flow of data. When it comes to websites, traffic represents the amount of data sent and received by the visitors of that website, regardless if the paid or unpaid method was used.
In terms of online world, a user is a person who uses internet to find information or to establish contact.
W3C stand for the World Wide Web Consortium and it represents the community working together to develop and improve web standards.
Web analytics tool
Web browsing
Webmaster is the person who creates and manages a website.
Website analytics
Website directory
Website navigation
Website saturation
Who is tool
This is an online tool, which allows you to type the URL you want to check and to see who owns the website. Additional information includes owner’s email, hosting company, the domain expiring date, etc. When you register a domain, you can choose to hide this information, in which case Who is tool will not show this results when your website is analyzed.

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