


Millennials vs. baby boomers: Differing opinions on nutrition [infographic]

Consider how the attitudes and decision-making processes of older Americans differ from other generations when marketing and merchandising products to this group.

Americans rely on a variety of sources and consider a number of factors when making decisions about food and their health. In a recent survey of more than 1,000 consumers, the International Food Information Council Foundation found that baby boomers and older Americans—the country's fastest-growing demographic—diverge significantly from other groups when it comes to food attitudes and decisions. They tend to use fewer information sources when deciding what to eat or avoid, and to be more confident in their choices overall. 

Consider these insights into the diets of older Americans when marketing and merchandising products.

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