Built between two rivers, the Borbore and the Tanaro, the town stands on the hill that separate the Roero from the plan along the Tanaro river.

The tall bell tower (40 meters) of the parish church of santo Stefano, built in a neogothic style at the beginning of the twentieth century, is Priocca’s distinctive mark.

Interesting are the old church of san Vittore and the chapel of san Silvestro, referred to in a document dating back from the year 1242.

The patronal fair is held at the end of August.


Priocca was founded as a camp for a Ligure tribe.

In the Middle Ages it assumed its present name, originally “Predoca”, and was involved in the endless wars between the towns of Alba and Asti and the feuds of Roero.

Around the year 1000 it was owned by the bishop of Asti, then by the “de Govono”.

Later divided between many lords at a time, in 1275, after its lords had been won by Asti, the main part of it became a possession of the Roero family.

In 1462 Priocca became a part of the properties of the Damiani di Castellinaldo family.

Events in Priocca and around

  • 18 Aug 21 Aug

    Quattro serate enogastronomiche con musica live con artisti di altissimo livello che si esibiranno su un palco spettacolare e specialità gastronomiche rigorosamente preparate al momento

Eat & Sleep in Priocca and around

San Vittore's Church

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By bicycle from Monticello to Bra

Monticello d'Alba, CN, Italia
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The parish church of San Giovanni Battista

Via Evaldo Cassinelli, 1 12050 Castagnito
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The church of San Bernardino

Via Roma, 20, 12043 Canale CN, Italia
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The church of Santa Chiara

Chiesa Santa Chiara, Via Barbacana, Bra, CN, Italia
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Are you planning a trip in the Langhe region?
