BRB Chips - Content 2022-05-20T15:50:14+05:30 BRB Chips 2022-05-20T15:50:14+05:30 2022-05-20T15:50:14+05:30 Carbohydrates- Heroes or Villains? aayush arora On the forbidding question of weight gain when it comes to carbohydrates



Carbs don’t make you fat, being in a calorie surplus does!

All of us believed or know someone who believes that potatoes (made of carbs, mostly) make you fat and have cut them out of their diet completely. Lucky for you, we’re debunking this myth today.

Let’s start with the basics. Carbohydrates are present in a variety of food- some healthy, some unhealthy. Bread, rice, potatoes, fruits and lots more. The most common forms of carbohydrates are sugars, fibres and starches. Some of these high carb foods are an important part of a healthy diet. Carbohydrates give our body the energy it needs to perform its daily activities and functions.

Did you know that studies have proven that a lower or a higher carb diet lead to the exact same weight loss? More than the quantity, it is the quality of carbohydrates consumed that matters. It is wise to stay away from refined carbs and consume healthier sources of carbohydrates.

Here’s why carbs are good for you:

Diet is not just for a healthy heart and slim waistline. We also need to fuel our brains properly and carbs are our brain’s main source of energy. So, limiting carbs means depriving the brain of the fuel source. 

High quality carbs contain heart and gut healthy fibre. Fibre helps in regulating hunger and blood sugar. This is why fibre is a quintessential part of a healthy diet.

Carbs provide sustained energy for a longer duration, keeping energised throughout the day. Carbs also help in a good, high-intensity workout. In fact, consuming fast acting carbohydrates while muscle training can help you exercise for longer to achieve better results.

Carbs help lower cortisol (stress hormone) and helps with production of melatonin (sleep hormone) so carbs make you sleep better which in turn helps boost immunity, regulate metabolism, preserve muscle and lean body mass, recover faster and lose fat better among other alternatives.      

See how potatoes, we once thought were evil, are actually the protagonist here.

Hence, cutting out all snacks to follow a stringent diet is not feasible in the long haul. You will eventually break down and have a relapse. It is better to have a little snack here and there, as it will not make you feel like you’re missing out on your favourite snack and can help you keep on track.

All we are saying is that it wouldn’t hurt indulging in a bag of BRB popped chips once in a while 😉

Time to say BRB to people who say that potatoes make you fat. Grab a bag of BRB now!

]]> 2022-05-20T15:50:06+05:30 2022-05-20T15:50:06+05:30 Secrets to snack guilt-free revealed! aayush arora The combination of health and snacking is not a grey area anymore


If there’s one thing we all love, it is SNACKING. Not to deny the fact that we all do and go overboard with it, only to end up regretting it later. More often than not, it has less to do with hunger pangs but more with boredom and cravings. Also, comfort food after a long day, amirite?

However, snacking does not necessarily have to be a guilty pleasure, it can simply be a pleasure too! If we inculcate the habit of healthy snacking (no, that’s not an oxymoron), we can snack guilt-free.

Making major changes to your diet can sometimes seem very overwhelming. Instead of making big changes, it may be better to start with a few smaller ones and it’s likely more manageable. There are simple ways to establish mindful nutrition practices which often make a huge difference.

Replace trigger foods in your home to healthier alternatives. This one small step will refrain you from consuming high-calorie foods without giving up on your comfort food. It’s alright to indulge sometimes, as long as the vast majority of your diet is nutritious and full of good-for-you stuff! 

Invest some time in reading labels on your food packaging. Being aware of the nutritional value of your snacks helps in portion control. Additionally, having a nutrition dense, balanced diet also helps in controlling cravings for the most part.

Keep hydrated but avoid drinking your calories in the form of shakes, cocktails, sodas, packaged juices and the likes of it. Needless to say, they have high amounts of sugar. There’s always a healthier option available,

Skipping sleep is also a cause behind binge eating unhealthy snacks. Your body needs proper sleep to function. This requirement is individualistic and could vary from six to eight hours. Find out what works best for you.

The pace at which you eat also determines the amount of food you eat. Since it takes 15-20 minutes for your brain to perceive fullness, eating slower will give your brain this required time and more chewing is also linked to better digestion. So, it’s really hitting two birds with one stone. 

Do away with unhealthier cooking methods like deep frying, broiling etc. Switch to healthier oils and cooking methods. We, at BRB, took one for the team and brought you popped chips!

Instead of copying influencers, find out what’s best for you. Remember, health is not a ‘one solution fits all’ problem. Happy healthy snacking!

]]> 2022-05-20T15:49:59+05:30 2022-05-20T15:49:59+05:30 Reading snacks labels aayush arora Nutrition labels have had a rocky past, but it’s time to decode them now


We are all inclined towards picking the ‘low fat’ or ‘low calorie’ snacks over regular ones while grocery shopping. But is your favourite snack really healthy or just a marketing gimmick? Well, we are not here to sound like conspiracy theorists, but to actually help you choose better, the next time you go shopping.

We have undoubtedly seen and read the little boxes behind packaged food items before, but the big words and numbers can be intimidating sometimes and lead to an information overload. So, let’s learn how to decipher them.

These little boxes aka the nutrition labels tell you about the nutrition profile of the food item. Just like before buying a product, you check the price tag to see if it fits your budget, the nutrition label will tell you if it fits your calorie budget (equally important, if not more).

First thing to check is the serving size. This is extremely important, as it is a common misconception that the nutrition facts stated are for the entire product quantity, when in reality, it is stated for 1 serving size and the product may be, in fact, more than 1 serving size.

Case in point- the nutrition label of our BRB Popped Potato Chips- Pasta Cheese flavour reads ‘2 servings per container’ and the nutrition info given is for 1 serving of 25g.

The key numbers to look out for are total quantity of macronutrients- Fats, Carbs, Proteins as well as Sodium. But what is the yardstick of comparison?

For an average person who intakes 2,000 calories a day, one packet of BRB Popped Potato chips (with 111 calories) only makes up for 6% of their recommended daily allowance!

When a consumer is reading a label, it is a common misconception that the percentage of protein written (say 3%) means that 3% of the contents of that packet is protein. What it really means is that the packet is fulfilling 3% of your daily recommended protein allowance.

In context of the label above, it might be safe to say that the low number of calories and zero cholesterol can allow BRB to be a part of your healthy diet and lifestyle :)  

Let’s go over the ingredient list now. Ingredients are always listed in descending order. So, the most prominent is at the beginning and the least prominent is at the last. A lot of potato chips list rice flour, corn flour etc. as their pivotal ingredients. Here’s some food for thought- Are they really eligible to be called potato chips then?

By spending a little more time reading, not only can you make an informed decision but also say BRB to not so healthy products with false ‘low fat’ taglines.

Happy Shopping!

]]> 2022-05-20T15:49:49+05:30 2022-05-20T15:49:49+05:30 Kill, marry, hookup: Fried Chips, Baked Chips and Popped Chips aayush arora In the 21st century, ignorance isn’t bliss. Get to know your chips.


A few decades ago, people only used to think about health when they were looking to solve baseline health and wellness conditions. Undoubtedly, that has changed. 

We are becoming more aware of how our body is a ‘lagged display’ of how we well we treat it, the quality of food we put into it, the levels of activity we indulge in. We want to invest in our meal, because we are aware that we will reap the benefits over the long run. But, implementing and sustaining healthy eating habits is easier said than done. The key is to consciously pick healthier food alternatives every time those hunger pangs come knocking.

This should reflect in our choice of chips (read: our beloved snack) as well.

With so many misconceptions and myths about chips floating out there, we often fail to differentiate between false information and things that actually make a difference. But we are here to make it easier for you. Let’s look at the three broad types of chips we come across on a daily basis: fried, baked and popped.

Fried Chips

Our traditional, potato chips which we have known to love and cherish for so long are usually deep-fried. Deep frying makes chips undeniably tasty but also notoriously unhealthy. The final oil content is anywhere between 33-35%, which means one-third of a bag of chips is just oil. The oil usually used is Palm olein oil which is infamous for posing potentially serious health risks. It goes without saying, they have high calories in form of fats, but are low in just about everything else. Certainly not the best for us, our bodies deserve better.


Baked Chips

When we read ‘baked’ on a packet of chips, we definitely associate it with being healthier than regular chips. Let’s break it down as well.

They have a fat content of 18-25% which is, in fact, lower than their fried counterparts and seem like a smarter choice. But again, the use of palm olein oil is what makes us sceptical and remove them from the cart.

Bottom line: baked chips are less unhealthy than traditional chips, but they certainly aren’t healthy.


Popped Chips

Besides frying and baking, ‘popping’ is another way to prepare chips where potatoes are subjected to heat and pressure until they pop to create a light, airy chip. Sounds like a definite improvement over the traditional chip. They are also significantly lower in calories, with the fat content being in the range of 12-15%, without any compromise on the taste. Some new-age companies, who know better than to use palm olein oil, have switched to much healthier rice bran oil in preparation of popped potato chips. (ahem ahem, BRB).


Yay! Finally, something we can get behind. Happy Snacking :)