when was swachh bharat started who initiated it
The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas. Modi has called the campaign "Satyagrah se Swachhagrah" in reference to Gandhi's "Champaran Satyagraha" launched on 10 April 1917.