9.25 Deva-vratah, votaries of the gods, those whose religious observances [Making offerings and presents, circumambulation, bowing down, etc.] and devotion are directed to the gods; yanti, reach, go to; devan, the gods. Pitr-vratah, the votaries of the manes, those who are occupied with such rites as obseies etc., who are devoted to the manes; go pitrn, to the manes such as Agnisvatta and others. Bhutejyah, the Beings such as Vinayaka, the group of Sixteen (divine) Mothers, the Four Sisters, and others. And madyajinah, those who worship Me, those who are given to worshipping Me, the devotees of Visnu; reach mam, Me alone. Although the effort (involved) is the same, still owing to ingorance they do not worship Me exclusively. Thery they attain lesser results. This is the meaning.
'Not only do My devotees get the everlasting result in the form of non-return (to this world), but My worship also is easy.' How?