Extracted Content: Frederick Eckert: Oops That's as far as it goes.
  Roger Davidson: Hi guys uh good morning everybody here. And uh want to introduce myself, uh my name is uh Shrida Daseri and uh I'm a project manager for this new project which we are going to discuss now. So I want to introduce first of all uh the names and the colleagues here. And what you're uh drawing?
  Alton Weaver: Uh sure my name is Agnes and user usability user interface designer.
  Jeffrey Perez: My name is Ed and I do accounting.
  Roger Davidson: Uh how you spell your name uh?
  Jeffrey Perez: E_D_.
  Roger Davidson: E_D_ okay.
  Jeffrey Perez: Mm.
  Roger Davidson: And?
  Frederick Eckert: Do you also do marketing?
  Jeffrey Perez: No.
  Roger Davidson: So only accounting?
  Jeffrey Perez: Accounting,
  Roger Davidson: Okay.
  Jeffrey Perez: yes.
  Roger Davidson: And?
  Frederick Eckert: And I'm Christine,
  Roger Davidson: Mm-hmm.
  Frederick Eckert: and my role in this uh scenario is to be Frederick Eckert.
  Roger Davidson: Industrial designer.
  Frederick Eckert: But I'm not really one.
  Roger Davidson: So who is uh marketing, nobody
  Jeffrey Perez: Marketing
  Roger Davidson: in the market
  Jeffrey Perez: is uh, is Jeffrey Perez.
  Roger Davidson: okay. So thanks for coming for the meeting first of all, and uh we have a long time, just twenty-five minutes to discuss about uh this project and the the project initiation. First of all I want to ask uh Mister Ed about your uh marketing plan and your product plan and uh
  Jeffrey Perez: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product. We'll have to see on a through discussion on where we're gonna go from here and from with this.
  Roger Davidson: Mm-hmm but uh do you already have like a functional design or a technical design
  Jeffrey Perez: Uh
  Roger Davidson: or
  Jeffrey Perez: for the moment not yet.
  Roger Davidson: Oh for the moment not yet, okay, but uh what's what's your uh do you have some project plan, something with you or
  Jeffrey Perez: Good question. No, we have to be discussed between all of us and we'll go from there. We'll have to
  Roger Davidson: Mm-hmm.
  Jeffrey Perez: simply we'll have to work on it together.
  Roger Davidson: Okay, so uh by when you think you can uh give Jeffrey Perez some kind of uh project plan, okay, a discussion with
  Jeffrey Perez: Certainly
  Roger Davidson: uh
  Jeffrey Perez: by the next meeting.
  Roger Davidson: By next meeting, okay that will be great. Uh Okay, so there's any questions or uh first of all about uh this project?
  Frederick Eckert: What is the goal of the project?
  Roger Davidson: Uh the goal of the project I think maybe I'll uh hand out to the Ed, okay, so to explain uh what is the project because he's in the sales and the accounting.
  Jeffrey Perez: I'm in the sales I'm supposed to explain them what to do. We have to define exactly what our product is, from uh
  Roger Davidson: Yes, so can you explain uh what exactly the product is?
  Jeffrey Perez: From what I had in mind we're supposed to be marketing coffee, is that right?
  Roger Davidson: Oh I think
  Alton Weaver: Um I
  Roger Davidson: uh,
  Alton Weaver: was wondering
  Roger Davidson: if I'm not wrong, we're making the remote control.
  Jeffrey Perez: Remote controls, 'cause I had two different things. I had a first part of mine was to make a remote control for a new f remote control for television, and afterward I had a discussion about coffee so
  Roger Davidson: Yes.
  Jeffrey Perez: we'll start with the remote control for television then. So we're have to design something that is very user friendly.
  Roger Davidson: Mm-hmm.
  Alton Weaver: Mm-hmm.
  Jeffrey Perez: Something uh visual that has something that will will draw people to buy the product,
  Roger Davidson: Mm-hmm.
  Jeffrey Perez: because I think everybody's experienced with uh remote controls, and some remote controls are are worth uh throwing out the window. Uh th most of them ar I don't know we're have to come up with a new idea on how to make it a lot easier to use,
  Roger Davidson: Mm-hmm.
  Jeffrey Perez: 'cause a lot of times uh spend uh half a day through the instruction book trying to figure out how to use it.
  Roger Davidson: Mm-hmm.
  Alton Weaver: Mm.
  Roger Davidson: And uh what abo uh Christine, what about your uh the industrial design plan? Are you have a design already on this product or uh you're still working on the design?
  Frederick Eckert: Um no, I I have not begun working on the design,
  Roger Davidson: Mm-hmm.
  Frederick Eckert: and um I uh I actually didn't know we were designing a remote control, I thought we were designing a new monitor. Um the website I of a um uh some sort of a seven inch um monitor, and um I understood that that was the project goal. So um I'm glad I didn't d do any work um ahead of time because uh I clearly didn't understand the project goal.
  Roger Davidson: Okay.
  Frederick Eckert: Um I just did s see that we were starting a new project together and there was going to be a four member team composed of these people, and um that's about uh that's
  Roger Davidson: Mm-hmm.
  Frederick Eckert: and I I read through the different steps, and what my responsibilities were relative to the steps.
  Roger Davidson: So uh you'll be leading the team for your design team or how many members is working in the team, for the design?
  Frederick Eckert: Uh for the industrial design?
  Roger Davidson: Yes.
  Frederick Eckert: Um well, I would th think that depends on how much money you give us.
  Roger Davidson: Okay. That's
  Frederick Eckert: Um because uh, you know, you can uh you can make it uh you have different choices with different financial models.
  Roger Davidson: Yeah, but uh before we talk about uh the finance, okay, uh do you have some idea how we can uh sell this product or project in the market and how much is going to benefit to the company and uh of course it's to the individual also.
  Frederick Eckert: Well, you know um, I kind of think that in general you have to do uh um y you have to have something that's very fashionable, that's uh very attractive that um people see and recognize uh its goal, and uh they immediately wanna have it uh have one of their own. So it would really would need to um something like the iPod would be good, seems to have caught on fairly well, so
  Roger Davidson: Mm-hmm.
  Frederick Eckert: um d uh you know, I don't care what it does, just so it looks cool.
  Roger Davidson: Okay, but uh uh when you think you can give Jeffrey Perez like a kind of design on the functional design or the technical design?
  Frederick Eckert: Well, uh I've got a lot of other projects I'm doing right now um and so I'll have to wait and see how those uh how those go. If they uh go quickly then uh it could be a month. If um if I run into any problems in my other projects it might be six months.
  Roger Davidson: Yeah, but uh I need something in the writing, so like uh what's your functional design, what's your technical design, and uh how many people you need for this project,
  Frederick Eckert: Mm-hmm.
  Roger Davidson: and what's the time frame you're looking, okay,
  Frederick Eckert: Mm-hmm.
  Roger Davidson: and what is the budget, maybe uh initial budget you're looking, okay, and uh how is going to the market, okay, so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan, okay, when are you going to introduce, okay, and by the time you introduce the product and uh you know there there would be a competition, okay, so I need some kind of uh uh the plan in the writing from you. Okay, and
  Frederick Eckert: And
  Roger Davidson: it's po
  Frederick Eckert: when would you like that?
  Roger Davidson: B as soon as possible.
  Frederick Eckert: Uh well if uh if we have enough time uh then d do you think um two weeks is a is close enough?
  Roger Davidson: Yes I think uh that would be good, because I need to go to the management and uh tell them what we are going to do, and uh what cost is, okay, and what's the time frame and what's the project plan, because uh without any uh documentations, I cannot go to the management and say, so we are going to do this and we need this much money, okay, so then it's it's difficult for Jeffrey Perez to say, okay, that's the reason I need uh some kind of plan from you, initially, okay, then we can have the further discussion again.
  Frederick Eckert: Uh are there other people who will be contributing to the plan?
  Roger Davidson: Yes, of course, if you need some help, uh so let Jeffrey Perez know. So, who are the people you need uh from the marketing or uh the technical side or uh the administration point of view, okay, to add in any documentation, or some technical point of view, so just let Jeffrey Perez know so I can uh coordinate all the teams.
  Frederick Eckert: Okay, I'll get back to you on that.
  Roger Davidson: Yes. Thank you. Okay. And uh Ed uh so what's what do you think about uh this uh project for the remote control and d do you have some already planned something for your marketing strategy or uh the sales strategy?
  Jeffrey Perez: Well not yet other than uh doing research and taking remote controls and looking what other companies have to do
  Roger Davidson: Hmm.
  Jeffrey Perez: uh, what they're building, their designs, their ideas, uh also have to pinpoint which market we're gonna go into.
  Roger Davidson: Mm-hmm.
  Jeffrey Perez: It should be a fairly large market because uh the number of people that uh the competition,
  Roger Davidson: Mm-hmm.
  Jeffrey Perez: uh th I agree it has to be something it has to be something new, it has to be something that that draws people saying eh, I like this. Whether it works or not, they have to first say I like this, I like the design, and then it's gotta be simple to use.
  Roger Davidson: Yes, so what I uh prefer maybe uh you need to interact uh more with the Christine, okay, because you know what she is going to do it, okay, and you know how to sell it. Okay, because uh she is doing the design, but
  Jeffrey Perez: Yeah.
  Roger Davidson: you are the core because you are in the marketing, okay, so because you need to sell and you're the responsible for the all the money, the finance, okay,
  Jeffrey Perez: Mm-hmm.
  Roger Davidson: tomorrow. So, what I prefer,
  Jeffrey Perez: Mm-hmm.
  Roger Davidson: and uh you need to come up with some kind of plan, okay, how we are going to do the your sales plan, okay,
  Jeffrey Perez: Do we
  Roger Davidson: th
  Jeffrey Perez: already have a cost limit on this, th an idea of how much uh we
  Roger Davidson: Th
  Jeffrey Perez: want to market this for,
  Roger Davidson: That
  Jeffrey Perez: how much it's
  Roger Davidson: that's
  Jeffrey Perez: gonna sell for, that's up that's up to us to decide,
  Roger Davidson: Yes, that's
  Jeffrey Perez: eh?
  Roger Davidson: you have to decide, okay, so the best thing is you uh both of uh the Christine and you discuss with yourself, okay, and come up with the cost, and how we are going to compete in the market, okay, in the the technically, or in the sales wise, okay, the commercial wise, okay. Then uh we have to design, okay, how long it will take the whole project, okay, how much is going to cost us, and how much we are going to benefit for the company. Okay, of course it's it's uh of benefit for everybody individually. Okay, so I think it's uh maybe if we can uh give Jeffrey Perez some kind of your uh the sales plan, okay, including the technical what uh she's going to talk to you within the team, okay, then it will help Jeffrey Perez to discuss with the management for further, okay, and put it in the the proper project plan. Okay,
  Jeffrey Perez: Very good.
  Roger Davidson: and if you need uh any coordination in between uh compared to the maybe the some technical vendors or commercial vendors, okay, depends if you want to have some uh uh marketing plan or technical plan, okay, so you let Jeffrey Perez know. Okay, I can
  Jeffrey Perez: Very
  Roger Davidson: coordinate,
  Jeffrey Perez: good.
  Roger Davidson: or maybe uh, you are my coordinator, am I right?
  Alton Weaver: Mm.
  Roger Davidson: Between uh all
  Alton Weaver: Well,
  Roger Davidson: the coor
  Alton Weaver: no, not exactly. I mean my job from what I understood was to look at the usability requirements and make sure that the product is usable, it's acceptable to the people who are gonna use it and look at the best ways to do that.
  Roger Davidson: Yeah. Th Christine, yeah.
  Alton Weaver: my
  Roger Davidson: Which is
  Alton Weaver: studies will show right off the bat that it's not going to work, and so it's sort of it's a loop that feeds in, but I don't think necessarily that I'm
  Roger Davidson: Yes.
  Alton Weaver: in a coordinating position
  Roger Davidson: Yeah,
  Alton Weaver: for
  Roger Davidson: so
  Alton Weaver: it.
  Roger Davidson: basically you need to interact with Christine more, okay, for the user acceptability,
  Alton Weaver: Yeah.
  Roger Davidson: okay, and the testing, okay,
  Alton Weaver: Mm-hmm.
  Roger Davidson: then you
  Alton Weaver: Which will
  Roger Davidson: will
  Alton Weaver: also feed into the marketing,
  Roger Davidson: Yes.
  Alton Weaver: because depending on what users want, depends on how you sell it,
  Roger Davidson: Yes.
  Alton Weaver: what tag lines you attach
  Roger Davidson: Yeah.
  Alton Weaver: to it, how you try
  Roger Davidson: Yeah.
  Alton Weaver: to make it more attractive
  Roger Davidson: Yeah.
  Alton Weaver: to users. So I think all three groups will need to interact quite a bit. Um, and then I guess build the plan based on all of that, because I think you need to take all the factors into account.
  Roger Davidson: Yep. But what I request, okay, keep Ed in the loop, okay,
  Alton Weaver: Yeah, of
  Roger Davidson: in
  Alton Weaver: course.
  Roger Davidson: between your uh meeting and Christine meeting, because uh he should know what's happening.
  Alton Weaver: Yeah, we can C_C_
  Roger Davidson: Yes.
  Alton Weaver: him on any
  Roger Davidson: Okay
  Alton Weaver: discussions
  Roger Davidson: and
  Alton Weaver: or
  Roger Davidson: please
  Alton Weaver: documents
  Roger Davidson: please
  Alton Weaver: that
  Roger Davidson: copy
  Alton Weaver: are passed
  Roger Davidson: all
  Alton Weaver: around.
  Roger Davidson: the mails, okay, all the discussions to Jeffrey Perez, okay,
  Alton Weaver: Sure.
  Roger Davidson: so I need to submit to the management.
  Alton Weaver: No problem.
  Roger Davidson: So any questions for uh time being?
  Jeffrey Perez: No.
  Alton Weaver: So, the immediate next step is to start determining the functional design,
  Roger Davidson: Yes.
  Alton Weaver: or okay.
  Roger Davidson: Okay. To come up with the functional design and uh to discuss with Ed, okay, and how it's going to be work, and uh first of all with your user acceptance,
  Alton Weaver: Mm-hmm.
  Roger Davidson: okay, how it looks like and how it's going to be work in the market, okay, so then we can discuss about uh further things.
  Alton Weaver: Okay.
  Roger Davidson: So, we'll meet when the we'll discuss on the further meeting. It's okay?
  Alton Weaver: Mm-hmm.
  Roger Davidson: Thanks for coming.
  Frederick Eckert: Would you mind um at the conclusion of our meeting could could you send us a copy of your slides?
  Roger Davidson: Yes,
  Alton Weaver: Mm-hmm,
  Roger Davidson: I
  Alton Weaver: yeah,
  Roger Davidson: will.
  Alton Weaver: that would be useful.
  Roger Davidson: Yes. I'll copy, uh le let us keep all the emails and all the copies, okay, share each other, okay, so you know everybody what's happening,
  Alton Weaver: Sure.
  Roger Davidson: okay? And if anything you need anytime so please either you can call Jeffrey Perez, or just send Jeffrey Perez email, or uh just come and uh knock my door, okay, so I'm available here. It's good?
  Alton Weaver: Okay.
  Roger Davidson: Okay,
  Frederick Eckert: Thank you.
  Roger Davidson: thanks
  Alton Weaver: Thanks.
  Roger Davidson: for coming and uh I wish you a nice time then.
  Alton Weaver: Thank you.
  Roger Davidson: Okay, see you later. Bye.
Updated Content: The group introduced themselves to each other and discussed their roles in the project. Roger Davidson opened a discussion about the project plan and asked Jeffrey Perez to prepare an overall plan for the project. Jeffrey Perez presented the initial aim of the project: the creation of a fresh, user-friendly remote control device. Roger Davidson asked Frederick Eckert to create a functional design plan for the device, then asked Jeffrey Perez about ideas for the sales strategy. Jeffrey Perez presented an initial sales plan: to analyze the competition and to pinpoint the target marketing group. Roger Davidson instructed all participants to work together on their respective design plans. Roger Davidson decided that the design plans will be discussed at the next meeting, and that the next step will be to come up with a functional design of the device.