Extracted Content: Jose Thompson: So we are here to talk about functional design Now. hopefully we've all got a better idea from than we did f leaving the last meeting as to what it is we are up to now. So here's an agenda. Uh I'll open. Um you should know that I'll be taking minutes during all the meetings, as I was struggling to our last time uh and that'll be easier for Lewis Kelley now because I'm not actually giving the whole presentation. Uh the additional points just stuff that we sent that I forwarded on from upper management having a few bright ideas to make our lives painful. Um now you can all give your presentations. We can talk about the requirements and hopefully come to some decisions. Right, forty minutes for this meeting, so a bit more time than the last one. Here's the additional points I just wanted to put those in there to see if you guys had any comments on them. Uh did you all receive that email?
  Marvin Russell: Yep.
  Lewis Kelley: Yeah.
  Jose Thompson: So does anyone have any overall
  Lewis Kelley: Well uh what comes up for Lewis Kelley that if we're gonna if we're gonna be marketing a product that
  Jose Thompson: Mm.
  Lewis Kelley: is going to be uh having no teletext, people
  Jose Thompson: Mm.
  Lewis Kelley: are very comfortable with the idea of having teletext and using teletext,
  Jose Thompson: Yep.
  Lewis Kelley: and so we're not we're gonna be a new product without something that people are very comfortable having right now. So that's, from a marketing perspective
  Jose Thompson: Mm.
  Lewis Kelley: I I see I see a lack. And so we have to go, I think, in the other What are we gonna have that makes this thing better
  Jose Thompson: Well tha
  Lewis Kelley: than
  Jose Thompson: that first point could uh also be an op opportunity because in seeing that teletext is becoming outdated, some sort remote control that can work with the Internet there is the opportunity
  Lewis Kelley: Right.
  Jose Thompson: that's presented, I
  Lewis Kelley: Yeah.
  Jose Thompson: guess.
  Lewis Kelley: No, I I agree with you. So what
  Jose Thompson: Okay.
  Lewis Kelley: I'm talking about is I see that one side we're eliminating something so we have to come up with another side which is, what are we gonna be targeting our market uh that identifies our product as better than because it doesn't have teletext it has ta-ta-ta-ta-ta. So
  Jose Thompson: Okay.
  Lewis Kelley: that's that's that was my reactions.
  Jose Thompson: Yeah. but but we are sort of being dictated that this should only be
  Lewis Kelley: Yeah yeah.
  Jose Thompson: for the television. So we're quite fixed.
  Lewis Kelley: Yep.
  Jose Thompson: So we're really probably, in terms of marketing, are looking for that's uh that's a cost winner rather than a fantastic new feature product.
  Lewis Kelley: Okay.
  Jeffrey Welch: Yeah
  Jose Thompson: Yeah.
  Jeffrey Welch: bu but we we're remote, we not design the T_V_.
  Jose Thompson: Hmm.
  Jeffrey Welch: So uh we're gonna be removing the teletext out of any T_V_
  Lewis Kelley: Yeah.
  Jeffrey Welch: that we
  Lewis Kelley: 'Kay.
  Jeffrey Welch: people use our remote with.
  Lewis Kelley: That's right.
  Jose Thompson: Hmm.
  Lewis Kelley: I think
  Jeffrey Welch: So
  Lewis Kelley: we
  Jeffrey Welch: it's
  Lewis Kelley: take with you.
  Jeffrey Welch: kind of a stupid
  Jose Thompson: But
  Jeffrey Welch: decision.
  Jose Thompson: there's also
  Marvin Russell: Right.
  Jose Thompson: the potential for mark there's a market here for our lost teletext. For example someone that just goes to the shop that wants a replacement wants it as cheap as possible. Twenty-five Euros is the selling price, we really have to innovate here I guess.
  Lewis Kelley: That's what I'm that's what I'm talking about is is that we have to find something that is gonna be very attractive about this product 'cause somebody, some people are gonna be hap unhappy 'cause it took they can't ac access their teletext.
  Jose Thompson: Mm.
  Lewis Kelley: Okay. 'Cause we're talking about eighty percent or ninety percent or ninety-five percent of the televisions out there are are teletext.
  Jose Thompson: K yeah.
  Lewis Kelley: So so it's it's not that I'm criticizing the product at all. It's just when we eliminate that then what do we bring? What are we bringing in to take the place of this, and we have to
  Jose Thompson: Mm
  Lewis Kelley: d
  Jose Thompson: 'kay.
  Lewis Kelley: in my opinion we have to double up. If we lose one we need to bring two or
  Jose Thompson: Okay.
  Lewis Kelley: three.
  Jose Thompson: Okay I think that the last point is probably quite uh straightforward. Obviously the the w it has to be branded.
  Jeffrey Welch: So then the
  Jose Thompson: 'Kay.
  Jeffrey Welch: double R_ will be our our
  Jose Thompson: On the product yeah.
  Marvin Russell: I think
  Jose Thompson: Can
  Marvin Russell: one
  Jeffrey Welch: I tho
  Jose Thompson: you handle
  Jeffrey Welch: I
  Marvin Russell: of
  Jeffrey Welch: tho I thou
  Jose Thompson: that black and yellow?
  Jeffrey Welch: I think Rol Ro Rolls-Royce might mind, but don't worry.
  Marvin Russell: I w, yeah, one of the things that we should also keep in mind um when we're doing this I mean our company's slogan is we put the fashion in electronics, right. So I think our kind of our target here is to have some kind of very like sleek nice look remote and we want it to be functional as well, but I think one of the main selling points is that we don't want it to be clunky like. You
  Jose Thompson: Mm.
  Marvin Russell: know we don't wanna a big clunker. We want something that looks nice and it's fashionable and so
  Lewis Kelley: So you have this?
  Jose Thompson: Nah. So we have three presentations, and I think we'll go in order of participant number here. So we can have a look at the working design first from participant two. That's
  Jeffrey Welch: Yes.
  Marvin Russell: That's fine.
  Jose Thompson: Okay.
  Marvin Russell: Okay so
  Jose Thompson: Mm it's enough. But uh click it on off?
  Marvin Russell: so you all know Lewis Kelley, I'm Jeffrey Welch. And we've some basic components that um our remote is gonna need, just basically every remote'll need 'em. We need some kinda of power d power source. Um we have to decide on our our user interface, which is his department, but the in user interface is also a major component. Um we need a programmable digital signal processor to um to take the input from the user and translate that into uh into electronic signal, which we pass to the infra-red L_E_D_, which you aim at the television uh which and it receives that signal. You need a on-off switch um I don't know how that got in there. And uh we also need to um have the if we want a universal remote we need to have encryption codes for the different makes of T_V_s. So we need to know all the different you know all the different signals and so that'll require some memory as well. Um so here's just a basic layout of how how the remote would work. You ha the v the power source is in the upper right-hand corner there, and you can see that uh we have the user interface here which is connected to the chip which does all our signal processing, and then passes that signal on to the infra-red L_E_D_ and that signal is then emitted and received by the television at the photo-transistor. So those are the basic components that need to go into this and everything else is pretty much uh open to move around.
  Lewis Kelley: Now is would this be considered just a standard uh um
  Marvin Russell: I think any
  Lewis Kelley: This
  Marvin Russell: des
  Lewis Kelley: is not this is not cutting edge technology we're talking here. We're talking
  Marvin Russell: No.
  Lewis Kelley: about existing technology.
  Marvin Russell: Right I think
  Lewis Kelley: Nothing is being modified or upgraded or
  Marvin Russell: Yeah this is
  Lewis Kelley: new discoveries.
  Marvin Russell: just this is just a basic layout of ev of all the components that w w are gonna be absolutely necessary f to have a working remote. We can add things in like if we wanted some voice recognition, I mean that I mean that you can kinda say would would fall under the user interface and the digital signal processing
  Lewis Kelley: Okay.
  Marvin Russell: chip.
  Lewis Kelley: Okay.
  Jose Thompson: Do
  Marvin Russell: But
  Jose Thompson: we have an idea of costs of different components?
  Marvin Russell: Um well the most the most costly components are gonna be the chip and the uh th it could als basically the user interface and the casing are gonna be expensive as well. Um
  Jose Thompson: 'Kay.
  Marvin Russell: the L_E_D_ and the the transistors and everything else are you know they're they're pretty cheap. So depending on what we want our functionality to be, um the chip could be expensive or it could be cheap. Um
  Jose Thompson: Mm 'kay.
  Marvin Russell: depending on the n amount of memory we need in there and stuff like that and h and h you know how
  Jose Thompson: Do we
  Marvin Russell: much
  Jose Thompson: have any
  Marvin Russell: power.
  Jose Thompson: ballpark figures for that yet? No.
  Marvin Russell: Uh I don't have any figures right now.
  Jose Thompson: 'Kay.
  Marvin Russell: We uh we have to wait until we get to a more specific design phase for that.
  Jose Thompson: Yeah.
  Lewis Kelley: N okay.
  Marvin Russell: Um but and I think a significant part of the cost could be the actual the actual casing itself and and you know the the b the buttons and things
  Lewis Kelley: Mm.
  Marvin Russell: like that,
  Lewis Kelley: Mm the
  Marvin Russell: I
  Lewis Kelley: shell?
  Marvin Russell: think. Yeah. Basically yeah.
  Lewis Kelley: Okay.
  Jose Thompson: Okay.
  Marvin Russell: So yeah. That's all I have really.
  Jose Thompson: Okay. Thanks. And we have participant three, which I believe is Pedro.
  Jeffrey Welch: I
  Jose Thompson: I can give you that to
  Jeffrey Welch: Hey
  Jose Thompson: click
  Jeffrey Welch: mouse.
  Jose Thompson: on.
  Jeffrey Welch: Open.
  Jose Thompson: And you wanna get View a slide show, that's what you wanna do, yeah? Just go up to view.
  Jeffrey Welch: Uh.
  Marvin Russell: Click, don't Yeah.
  Jose Thompson: Mm 'kay
  Jeffrey Welch: This doesn't work. So yeah function design. Um you guys know Lewis Kelley, Pedro, and um what I found is we want to do fashion and I think, honestly, we should keep technology low and just simple basically and try to aim for design. If basically a case will will cost the same if it looks good or bad so we ma we have to make it look good. Um something cute and small. The big chunky remotes are died in the eighties. So we should just go for something that people will like to actually look at. And um although mo most people will buy s televisions and everything for uh that have loads of loads of little functions and everything and they mostly end up using simple functions and little things and most the people won't won't get too mad of actually having to go the to the s to the television to, for instance, tune in their the stations. There's no need to have that in the remote. So um um as for what I would recommend for uh the the interface design, and uh I will change the colours on the on the logo, but um we should go for the user-oriented device, so simple controls and good ergonomics. Um and uh although I th I th I'm still here recommending the teletext so I'll remove that, I guess, but um we should go for
  Jose Thompson: But
  Jeffrey Welch: the
  Jose Thompson: I t I think what the the management recommendation was less that there's a worry that teletext will become outdated rather than we shouldn't have it. So I I still think if it's cheap enough functionality-wise to include, it really should be in there.
  Marvin Russell: Mm-hmm.
  Jose Thompson: Because otherwise we're just going to I mean even if it's necessary or not, if you if you're given the choice between a t a remote with teletext or without uh when it really if it i if it isn't more expensive for us to k make because as far as I understand it, it can be operated with the same set of buttons, yeah?
  Marvin Russell: Right
  Jose Thompson: So
  Marvin Russell: as
  Jeffrey Welch: Yeah.
  Marvin Russell: far
  Jose Thompson: it
  Marvin Russell: as
  Jose Thompson: should
  Marvin Russell: i
  Jose Thompson: be in there.
  Marvin Russell: it's just uh the cost of an extra button. I mean software-wise
  Jose Thompson: Yeah.
  Marvin Russell: there's really no difference.
  Jose Thompson: Okay.
  Marvin Russell: I think.
  Jose Thompson: Isn't
  Lewis Kelley: I have maybe a silly question. I in the very beginning it said with the with the advent of computers there's gonna be the it's gonna be out-moded teletext. I I don't understand how those two things are connected. How does how does computers and teletext h how why is one eliminating the need of the other? I don't understand that.
  Jose Thompson: Well maybe what we're getting into here is the the idea of uh Internet through the T_V_ for example. So that might play on what
  Jeffrey Welch: Yeah
  Jose Thompson: we can
  Jeffrey Welch: the they're
  Jose Thompson: do.
  Jeffrey Welch: basically aiming at saying that you would use you know a couple of years ago teletext to be the easiest way to check like for uh
  Marvin Russell: Scheduling.
  Jeffrey Welch: uh the scheduling and the next programme and stuff like
  Marvin Russell: Um
  Jeffrey Welch: that
  Marvin Russell: to find
  Jeffrey Welch: and now
  Marvin Russell: out what what you're watching even if there's commercials you know.
  Jeffrey Welch: Yeah
  Lewis Kelley: Okay.
  Jeffrey Welch: and now you can c look it over Internet. But I still think teletext is
  Marvin Russell: I
  Jeffrey Welch: way
  Marvin Russell: think
  Jeffrey Welch: more convenient
  Marvin Russell: I
  Jeffrey Welch: until
  Marvin Russell: ha
  Jeffrey Welch: until we have the same commodities.
  Lewis Kelley: Yeah 'cause, yeah,
  Marvin Russell: I
  Lewis Kelley: I
  Marvin Russell: agree.
  Lewis Kelley: just I don't see the cross-over between computers and television. I mean I do see the cross-over in some sense, but
  Jeffrey Welch: Yeah, but it's not happen yet.
  Marvin Russell: Well for
  Lewis Kelley: but
  Marvin Russell: Lewis Kelley
  Jeffrey Welch: Yeah.
  Lewis Kelley: but
  Jose Thompson: Well
  Lewis Kelley: but
  Jose Thompson: you have
  Lewis Kelley: with
  Jose Thompson: digital
  Lewis Kelley: the the
  Jose Thompson: T_V_
  Lewis Kelley: remote
  Jose Thompson: still
  Lewis Kelley: is is
  Jose Thompson: already.
  Lewis Kelley: used for television, okay. So
  Marvin Russell: Yeah.
  Lewis Kelley: so if we make the cross-over and we're gonna view television on computers
  Marvin Russell: Unless you
  Lewis Kelley: then
  Marvin Russell: have
  Lewis Kelley: we're
  Marvin Russell: a
  Lewis Kelley: then we're losing the the necessity of the remote.
  Marvin Russell: Yeah.
  Jose Thompson: Well there
  Lewis Kelley: S
  Jose Thompson: there is a for example on digital T_V_ systems you have you can press a button and you can buy things in adverts, and you can uh
  Marvin Russell: Mm-hmm.
  Jose Thompson: you can view through a catalogue for example. A a family member of mine has got a system where you just um you can Yeah, and there's other features for example on other systems where you can pause live T_V_ and things like that. They're just features from the Internet uh from computers are are coming into the T_V_ sort of under the covers,
  Lewis Kelley: Okay.
  Jose Thompson: but you still use it through a teletext. So
  Lewis Kelley: Okay.
  Jose Thompson: now the things to think here are that that there's gonna be more functionality,
  Jeffrey Welch: Yeah but
  Jose Thompson: potentially
  Jeffrey Welch: we we don't we're not
  Jose Thompson: that
  Jeffrey Welch: aiming
  Jose Thompson: we can handle.
  Jeffrey Welch: a command for that. That's the thing. And all of those require the other commands with more complexity and more software
  Marvin Russell: I
  Jeffrey Welch: and
  Marvin Russell: think a lot of that's proprietary anyways. You're not gonna be able
  Jose Thompson: Mm.
  Marvin Russell: to, you, like command a TiVo with our remote. I don't think.
  Jose Thompson: But still there there's an opportunity. If if it's, for example, a trainable one then we're just simply having like an up, down, left, right, an okay button or something like that might might do as well in future proofing it.
  Jeffrey Welch: Yeah but we would increase the price to try to make
  Jose Thompson: Mm.
  Jeffrey Welch: it a trainable one, so
  Jose Thompson: Okay.
  Jeffrey Welch: Well I dunno. One way the other teletext was there but I guess we can remove it or, you know, make two separate
  Marvin Russell: I think
  Jeffrey Welch: interface
  Marvin Russell: if it's possible
  Jeffrey Welch: designs.
  Marvin Russell: you should try to you know have a talk with management about that. Just you know
  Lewis Kelley: Yeah I
  Jeffrey Welch: Yeah.
  Lewis Kelley: don't I don't see the logic. I
  Jeffrey Welch: Yeah.
  Lewis Kelley: I don't see the logic in elimination of teletext, I just I I
  Jose Thompson: Yeah, and neither
  Lewis Kelley: but I'm
  Jose Thompson: do I
  Lewis Kelley: not a tech-mind
  Jose Thompson: in fact.
  Lewis Kelley: either. I just don't see the cross-over between computers and and and
  Jose Thompson: Bu
  Lewis Kelley: 'Cause
  Jose Thompson: uh.
  Lewis Kelley: we are designing something for a television, okay.
  Jose Thompson: I'll communicate that back to those guys there a a and th the message really we wanna be sending to them is that, although teletext may become outdated w there's no l logic in not having it in there anyway
  Jeffrey Welch: Yeah.
  Jose Thompson: i if
  Marvin Russell: Right
  Jose Thompson: it
  Marvin Russell: it's
  Jose Thompson: doesn't
  Marvin Russell: just not
  Jose Thompson: affect the price.
  Lewis Kelley: We are selling
  Marvin Russell: Yeah.
  Jeffrey Welch: Yeah.
  Lewis Kelley: it to an existing market.
  Jose Thompson: future-proof our system for future systems that have something else other than teletext maybe.
  Jeffrey Welch: Yeah
  Jose Thompson: I
  Jeffrey Welch: but
  Jose Thompson: dunno
  Jeffrey Welch: we're not
  Jose Thompson: I'm
  Jeffrey Welch: putting
  Lewis Kelley: That's
  Jeffrey Welch: some there's no no putting anything in in the place of teletext.
  Lewis Kelley: Yeah, and
  Jose Thompson: Mm
  Lewis Kelley: and,
  Jose Thompson: 'kay.
  Lewis Kelley: yeah,
  Jeffrey Welch: That's the
  Lewis Kelley: and
  Jeffrey Welch: problem.
  Lewis Kelley: and we're also marketing a product. It's what I'm seeing is a is a mid-range cost product. So so
  Jose Thompson: Mm.
  Lewis Kelley: w we can't go and pump a whole bunch of technology
  Jose Thompson: Yeah.
  Lewis Kelley: into this thing because all of a sudden we are gonna have cost overruns. So if we drop if we are gonna choose to drop teletext, again what are we adding to the product that makes it marketable?
  Jose Thompson: Hmm. So if we're keeping it basic we're loo loo what we're looking to sell it basically is it's uh just being very easy to use, looking exceptionally good, that sort of thing. 'Cause we really don't have anything else there, do we?
  Jeffrey Welch: Yeah.
  Lewis Kelley: I don't I don't see it, and to Lewis Kelley if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price. I need to make it special with a high price tag. I don't want to make it economically
  Jose Thompson: Mm-hmm.
  Lewis Kelley: uh g uh competitive. I want I want to market it as exclusive. So I would market this product it at eighty-nine Euros and come up with some really beautiful exterior design or something th but but I
  Jose Thompson: But
  Lewis Kelley: don't
  Jose Thompson: i if
  Lewis Kelley: think
  Jose Thompson: design
  Lewis Kelley: we have that
  Jose Thompson: if
  Lewis Kelley: flexibility.
  Jose Thompson: design is cheap and functionality is basic, then twenty-five Euros is probably a high price for a commoner garden stan standard T_V_ so the place uh remote the then the place we're going to justify that cost is through through design through making it a a sleek elegant high-priced basic remote. Does that make sense,
  Lewis Kelley: No I
  Jose Thompson: huh?
  Lewis Kelley: no I I understand
  Jose Thompson: Mm.
  Lewis Kelley: what you say, but what I'm what I'm, okay we probably need to move along,
  Jose Thompson: Yeah
  Lewis Kelley: but
  Jose Thompson: we probably
  Lewis Kelley: my
  Jose Thompson: should.
  Lewis Kelley: my concern
  Jose Thompson: We we're doing
  Lewis Kelley: is trying
  Jose Thompson: alright for
  Lewis Kelley: to find
  Jose Thompson: time.
  Lewis Kelley: a marketing niche for this product, and if I'm coming in with a with with twenty-five Euros, which is mid-market price, um then what am I going to give these people for this?
  Jose Thompson: Yeah.
  Lewis Kelley: So that's just my question, but we can keep talking.
  Jose Thompson: Okay. Sorry that kinda cut into you there.
  Jeffrey Welch: No just I I would I would advocate for continuing teletext and those would be the basic commands. Um as for, you know, the the case design uh maybe I'll come up with more concrete ideas. Right now it's just the idea of simplicity and slickness, cute
  Marvin Russell: Right.
  Jeffrey Welch: and small
  Marvin Russell: I'm
  Jeffrey Welch: um
  Marvin Russell: just thinking you know with all these universal remotes that are out there, how many people how many people actually use every feature that ar you know i like these trainable remotes and things like that, where, you know, it's just so confusing to do to use all these functions. Where I think the largest portion of the market is just gonna you know they lost their T_V_ remote, they need another one that'll work with their T_V_. They want something that looks nice, that that that isn't gonna break when they drop it, that you know that maybe it's it's ergonomic, it feels good in your hand,
  Jose Thompson: Mm.
  Marvin Russell: something like that. I think that's gonna be where you're gonna find the biggest, you know, market share.
  Jose Thompson: So we are looking for something that looks good and just works, rather than looking for any special features. Is that
  Marvin Russell: I think
  Jeffrey Welch: Yeah.
  Marvin Russell: the more bells and whistles we add, it's just gonna cut into our into our profits.
  Marvin Russell: Maybe
  Jeffrey Welch: Yeah mm.
  Jose Thompson: Mm.
  Marvin Russell: five percent,
  Jose Thompson: But
  Marvin Russell: you know,
  Jose Thompson: we can talk a
  Marvin Russell: and
  Jose Thompson: little
  Marvin Russell: how much
  Jose Thompson: bit more potentially in the marketing marketing
  Marvin Russell: Right.
  Jose Thompson: presentation about this.
  Marvin Russell: Yeah okay.
  Jose Thompson: Be
  Marvin Russell: I'm
  Jose Thompson: a
  Marvin Russell: sorry.
  Jose Thompson: good idea. Uh sorry, I didn't mean to cut
  Lewis Kelley: Yeah.
  Marvin Russell: Sorry boss.
  Jose Thompson: in. I'm not the boss. Okay.
  Lewis Kelley: Oh P Pedro, I just want to say quickly I I would really like it when you can come up with some more bells and whistles, eh. You know sell uh things come to my mind is uh uh something that's uh um voice-activated. I know we're getting into some, I hope, some big money on this thing,
  Jose Thompson: I think
  Lewis Kelley: but
  Jose Thompson: that's probably a question more for
  Lewis Kelley: Is that for over
  Jose Thompson: for
  Lewis Kelley: here?
  Jose Thompson: this
  Marvin Russell: Yeah.
  Jose Thompson: guy here, yeah.
  Lewis Kelley: Okay, alright.
  Marvin Russell: Well it's kinda both of us. Us
  Jose Thompson: Is
  Marvin Russell: us
  Jose Thompson: it?
  Marvin Russell: user
  Lewis Kelley: That's
  Marvin Russell: interface.
  Jose Thompson: Okay.
  Lewis Kelley: 'Cause uh
  Jeffrey Welch: Mm-hmm.
  Lewis Kelley: and I think of voice-activated So some way
  Marvin Russell: Mm-hmm.
  Lewis Kelley: that I can I can find my remote by
  Marvin Russell: I was thinking about
  Lewis Kelley: clapping
  Marvin Russell: that.
  Lewis Kelley: my hands or something
  Marvin Russell: Then your lights
  Jose Thompson: Mm.
  Marvin Russell: would go off,
  Lewis Kelley: uh
  Marvin Russell: though.
  Lewis Kelley: and and so so um But this 's just something. I'm trying to find some bells and whistles 'cause when they talk about tel taking out teletext, it's like, what are we gonna put in? What makes this thing attractive? And it's only for televisions. So we everyth our our competition out there has got these these multiple adaptors where they can use 'em for their V_C_R_s, their D_V_D_s, their their televisions and we're coming out with one remote for television only. And so to Lewis Kelley we have to
  Marvin Russell: Yeah.
  Lewis Kelley: make this a really special product I I I don't s I really have to say I don't see the market niche for this product. At this price I don't see it yet. I'm I I go along with this, because this is what we're given to try to market, but I I don't see the market niche for this product
  Jose Thompson: Hmm.
  Lewis Kelley: without without some really sort of something really special to identify it as as unique in the market.
  Jeffrey Welch: But we th that should be design.
  Lewis Kelley: Yeah.
  Jeffrey Welch: That should be the design basically.
  Marvin Russell: Right.
  Jeffrey Welch: I think technology we'd we we're not in the price range to do it. We don't have the money to do it towards t f technology so
  Lewis Kelley: Okay.
  Jeffrey Welch: we should we should aim
  Lewis Kelley: Have to
  Jeffrey Welch: at
  Lewis Kelley: do
  Jeffrey Welch: design.
  Lewis Kelley: you have to do it in the box?
  Jeffrey Welch: Yeah.
  Lewis Kelley: Okay well,
  Jeffrey Welch: Yeah.
  Lewis Kelley: so so that's up to you then to to make this box in something that's absolutely extraordinary.
  Jose Thompson: Okay.
  Lewis Kelley: Maybe make it in the form of a gun. We can sell it in United States.
  Jose Thompson: I have a question uh for you. Does any of the um the features that Pedro's spoken about here have any implications we might not have thought about on in terms of just pure functionality? In terms of making
  Marvin Russell: I don't
  Jose Thompson: it work or the cost of that or
  Marvin Russell: I think all these things are pretty standard. I think we'll be okay.
  Jose Thompson: Okay. 'Kay. Cheers. Onto participant four.
  Lewis Kelley: Well you know for marketing f marketing for Lewis Kelley is uh and uh how do I go here? Okay.
  Marvin Russell: Mm you can just click.
  Lewis Kelley: Go go. Is
  Marvin Russell: No
  Lewis Kelley: that
  Marvin Russell: no
  Lewis Kelley: right?
  Marvin Russell: no you just get off that. You just click anywhere.
  Lewis Kelley: Ah-ha. Yeah, what for Lewis Kelley is it um I d I don't know what I'm marketing right now, okay, 'til you spoke and when I wrote this, I don't know what I'm marketing. I just know that I I was identified as a a we identified ourselves as a as a developer, as a manufacturer, and as a as a um distributor t to other wholesalers. And so the th the twenty-five Euros that we've identified as the sale price is a wholesale price
  Jeffrey Welch: Mm-hmm.
  Lewis Kelley: rather than a retail price. That's what we decided here. Um so what I did is I I decided that that this this needs to be a product in a in a sense can market itself. So what we've identified here as our main marketing stratagem is is in design. We're making the most beautiful attractive uh whatever we decide it is. So that means we have about seven more minutes or ten minutes left.
  Jose Thompson: Mm-hmm.
  Lewis Kelley: Um so I would like to have a product that that we can sell easily. So I say inspiration, so having something beauty, something attractive, uh something that in a sense will sell itself.
  Jeffrey Welch: Mm-hmm.
  Lewis Kelley: Uh innovation I think fits into what we're talking about here with design. Uh cutting edge technology, I don't think we're gonna have that, these were ideas I was putting together, um unless we come up with some New Age product a as far as the casing is concerned. I I wanna make this thing something that I can identify as special in some way, so maybe we can have some I I talked about environmentally sensitive, uh maybe we have a product that can be identified in some way as advantageous in a home. I don't know. These are just thoughts. Uh I wanted to talk about uh who we are as a as a corporation, that we're new, we're aggressive, we're competitive, we're we're trying to provide a product from a new perspective rather than from an old corporate line. So to Lewis Kelley it's about selling d uh our identity our corporate identity along with the product. Um what I found is that the projected costs are competitive.
  Jeffrey Welch: Mm-hmm.
  Lewis Kelley: Uh we're kind of in the middle of the market, but what I'm seeing is that the market is ready for I I identified new technology, but again, because what I see is budget restrictions and limitations, I don't know that we can bring any new technology into this thing. If if we could have a technological something
  Marvin Russell: I have an
  Lewis Kelley: Mm
  Marvin Russell: idea.
  Lewis Kelley: p please.
  Marvin Russell: And it's kind of along the s lines of environmentally sensitive, and it may even fit into ergonomics, and even kind of address the issue of losing losing the remote, what we were saying it's a common
  Jose Thompson: Mm.
  Marvin Russell: issue. Um what we can do is, well you know that batteries throwing a aw remotes run through batteries like crazy.
  Jose Thompson: Yeah.
  Marvin Russell: Right? And
  Lewis Kelley: Solar.
  Marvin Russell: s for some people Yeah. Well maybe not a solar remote
  Lewis Kelley: But solar
  Marvin Russell: but instead what about if we had like a power cradle? Like a a cradle that is is there to hold the remote when you're not using it, so you'll always know where the remote is 'cause you have to put it back there to charge the remote, and we can, instead of having instead of having, you know, replaceable batteries we'll just have a power cell that stays there for the life of the remote. You never have to get go through the go through uh all these different batteries. And also you can I I think it's a good opportunity for the user design or for not just for the user design, but also for the just for the look and feel of the remote as as a whole. You know you could have some kind of neat little, you know, a sexy design for d a cradle and the remote itself.
  Lewis Kelley: Blah, I like it. I like the idea, but we're talking about in cost is gonna probably double.
  Marvin Russell: It w it would increase the cost.
  Lewis Kelley: But boy, we can sell this thing, because there's no batteries, it's environmentally sensitive, i we can identify it as a safer product in some form.
  Marvin Russell: And you could page the remote if you lose it. Maybe there's a button on the cradle.
  Lewis Kelley: Yep, that's right. I really see
  Jose Thompson: Now the
  Lewis Kelley: But the
  Jose Thompson: the question
  Lewis Kelley: cost
  Jose Thompson: is
  Lewis Kelley: i
  Jose Thompson: can we make this for less than twelve-fifty per?
  Lewis Kelley: No no. No no, we have t we have to change the end cost. There's uh
  Jose Thompson: We
  Lewis Kelley: I mean
  Jose Thompson: we
  Lewis Kelley: I don't
  Jose Thompson: well do
  Lewis Kelley: see
  Jose Thompson: we
  Lewis Kelley: it
  Jose Thompson: necessarily
  Lewis Kelley: anyway.
  Jose Thompson: have to change the end cost because uh Can we dl can we do that without uh changing it twelve-fifty per product, if we basically can sell more based on this?
  Lewis Kelley: Yeah, that's gonna be up to these guys. I
  Marvin Russell: Well
  Lewis Kelley: my reaction is
  Marvin Russell: what
  Lewis Kelley: no, but
  Marvin Russell: I can do is I can d look into ho well Pedro and I can look into how much this might increase our our costs
  Jose Thompson: Mm-hmm.
  Marvin Russell: and you can look into what kind of effect an increased cost is gonna have on our on our final numbers.
  Jose Thompson: Yeah we we can certainly push for a more expensive product
  Lewis Kelley: Well, see
  Jose Thompson: if
  Lewis Kelley: I
  Jose Thompson: that's
  Lewis Kelley: I
  Jose Thompson: gonna
  Lewis Kelley: see
  Jose Thompson: be
  Lewis Kelley: I I'm an advocate to make this an exclusive product. You know, let's let's sell this wholesale for for fifty Euros, sixty Euros. Let's make this thing really exclusive, environmentally sensitive, uh high-tech design, uh ergonomics, all of this. Just make this thing uh, yeah, the the the Rolls Royce of of remote controls.
  Marvin Russell: I I
  Lewis Kelley: Every home's got to have it. If you don't have one, hey what kind of remote do you have? Oh you've got one of those, oh fantastic, I want one of those too.
  Marvin Russell: Yeah.
  Lewis Kelley: I just don't have enough money right now.
  Marvin Russell: I just don't know about that, because in order to do that in order to price it at that kind of level I think we'd need to have every functionality that all the other competitors are offering like being able to operate, you know, the D_V_D_ player and, you know, the stereo system and all that. Which is a pretty basic function that w we've opted out of. And additionally we're m maybe not supporting teletext um
  Jose Thompson: Nah, I think we can say with certainty now that we are supporting teletext.
  Marvin Russell: But I do think there are some basic features that we don't have that a lot of other remotes are going to have.
  Lewis Kelley: Yep, one one thing I don't understand is h they've they've given us this package, okay.
  Jose Thompson: Mm-hmm.
  Lewis Kelley: Now uh in my opinion we need to give them a package back, okay. They say they say okay here you go. They gave us a fundament a foundation of of what they want,
  Marvin Russell: Mm-hmm.
  Lewis Kelley: and
  Jose Thompson: Mm-hmm.
  Lewis Kelley: and w it's our place to kinda analyse and evaluate. I don't think it's our place to create their product for them, maybe it is. I don't know what kind of role we have in this in the corporate ladder uh, but to Lewis Kelley it's like, okay, you have got your here's our ideas, okay.
  Jose Thompson: Mm.
  Lewis Kelley: And then let them look at those ideas and they say, yeah well, we can we can raise the price twenty percent, you know we like this idea, this idea no, but to Lewis Kelley it's it's about a choice, do we follow their directives or do we make uh presentations back and and then and then discuss? beca I I do not I do not see the market niche for the product that they're handing f handing us
  Jose Thompson: Mm.
  Lewis Kelley: right now. I don't
  Marvin Russell: I don
  Lewis Kelley: see it.
  Marvin Russell: I I d I have to disagree though. I think our market niche is basically people who need who have lost their remote or uh who've broken their remote and don't wanna send back to the manufacturer, they just wanna run out to the store and get a remote, and then they're gonna look on the shelf and they're gonna see ours is the nicest looking remote. It does what they need. These aren't I I think that
  Jose Thompson: And
  Marvin Russell: it
  Jose Thompson: and th to get to back to another point, sorry uh uh for cutting in but, I th I think it's important to remember that that this remote has to work with multiple T_V_s, yeah, 'cause it's
  Marvin Russell: Right.
  Jose Thompson: selling on its own. It's not going to be specifically
  Lewis Kelley: Right.
  Jose Thompson: for Hitachi
  Marvin Russell: Right.
  Jose Thompson: T_V_s or or
  Lewis Kelley: No I
  Jose Thompson: whatever.
  Lewis Kelley: understand that.
  Jose Thompson: So technologically, if I understand it, uh T_V_s T_V_ remote's working exactly the same way as video remotes and D_V_D_ remotes. All you need to do is train them to the individual one, all you need to do is is know the the f like some four-digit code. So
  Marvin Russell: Mm-hmm.
  Jose Thompson: saying that it works with all T_V_s is equivalent to saying that it'll work with D_V_D_s
  Lewis Kelley: Nope,
  Jose Thompson: and
  Lewis Kelley: they've identified
  Jose Thompson: other things.
  Lewis Kelley: the product as not working for anything but televisions.
  Jeffrey Welch: Yeah
  Lewis Kelley: They've
  Jeffrey Welch: y
  Jose Thompson: Oh okay
  Lewis Kelley: identified
  Jeffrey Welch: y
  Jose Thompson: okay.
  Jeffrey Welch: you
  Jose Thompson: We
  Jeffrey Welch: you
  Lewis Kelley: this
  Jose Thompson: have
  Jeffrey Welch: wouldn't
  Lewis Kelley: product
  Jose Thompson: done this.
  Lewis Kelley: limita That's why I say I
  Jeffrey Welch: The
  Lewis Kelley: don't
  Jeffrey Welch: interface
  Lewis Kelley: I
  Jeffrey Welch: will
  Lewis Kelley: don't
  Jeffrey Welch: be different.
  Lewis Kelley: see the market niche for this. If
  Jose Thompson: I see.
  Lewis Kelley: we if w if we were going to have a product that worked for D_V_D_s, V_C_R_s and everything, then
  Jose Thompson: Mm-hmm.
  Lewis Kelley: I can see the market niche, but we we're only identified as going for televisions without teletext. And it's
  Marvin Russell: Right.
  Lewis Kelley: like whoa we ha in my opinion we have to go with something that's extremely exclusive
  Marvin Russell: Well here's
  Lewis Kelley: to make this thing marketable,
  Jose Thompson: And I
  Lewis Kelley: because
  Jose Thompson: I'd
  Lewis Kelley: who wants just
  Jose Thompson: Mm sorry.
  Lewis Kelley: a television
  Marvin Russell: Right.
  Lewis Kelley: remote? I
  Marvin Russell: We
  Lewis Kelley: don't.
  Marvin Russell: he well here's my thing about that. If you're in the market for this ultimate remote, you're not gonna go for just a television remote. If it can't
  Lewis Kelley: That's right.
  Marvin Russell: control if it can't control your your D_V_D_ player and a al if y if you can't get that all-in-one ultimate remote, that just you can throw all your other remotes away. I'm not gonna buy a d seventy-five Euro remote.
  Lewis Kelley: I I I have a tendency to agree with you. I really do.
  Jose Thompson: So
  Lewis Kelley: That's
  Jose Thompson: we
  Lewis Kelley: why
  Jose Thompson: really
  Lewis Kelley: I say
  Jose Thompson: can't
  Lewis Kelley: I quest
  Jose Thompson: chase
  Lewis Kelley: I q
  Jose Thompson: that.
  Lewis Kelley: I question the marketability of the product. I really question
  Marvin Russell: So I think
  Lewis Kelley: where
  Marvin Russell: what we
  Lewis Kelley: we create the demand.
  Marvin Russell: So
  Jose Thompson: We're
  Marvin Russell: that's
  Jose Thompson: really
  Marvin Russell: what
  Jose Thompson: looking
  Marvin Russell: I'm saying
  Jose Thompson: for something basic. The the one thing that that that you said really struck a chord with Lewis Kelley here in that we're we're carrying the corporate identity with the product, but we're actually looking for a large profit at the same time where I'd be inclined to go back to upper-level management and say like let's just cut down our profit expected on this product because we are actually branding our company here. We're selling more than just the product. We're trying to get mind-share about uh Real Reaction to to the people who are gonna buy consumer electronics. We want people to eventually say, oh that's that's Real Reaction that's a good m make. It's reliable. And and we're gonna make it we're gonna win mind-share by uh either being a fantastic product or for it working, it just being good, reasonable-priced, and solid. So if we can make if we can put an emphasis here on it not breaking I
  Marvin Russell: Mm-hmm.
  Jose Thompson: think that's in itself an
  Marvin Russell: I
  Jose Thompson: extremely
  Marvin Russell: think that's big.
  Lewis Kelley: W okay if
  Jose Thompson: big
  Lewis Kelley: you
  Jose Thompson: thing.
  Lewis Kelley: if you drop the cost, now if you make if you make go to the other side of the cost scale, and you make it less expensive, then all of a sudden now we're going into an a a new market area. So we can say low-cost uh uh um
  Jeffrey Welch: Good
  Lewis Kelley: uh
  Jeffrey Welch: design.
  Lewis Kelley: good design, beautiful,
  Jose Thompson: We only have a few minutes
  Lewis Kelley: wa-da-da-da-da-da.
  Jose Thompson: left.
  Lewis Kelley: But what I'm saying is right now we're middle market.
  Jose Thompson: Is twenty-five Euros a mid-market price for a remote?
  Lewis Kelley: Yeah for
  Jose Thompson: Okay.
  Marvin Russell: I think
  Lewis Kelley: for
  Marvin Russell: so,
  Lewis Kelley: multi
  Marvin Russell: yeah.
  Lewis Kelley: for a multi-function remote, that's a mid-market price. In a discount right now you can buy 'em on sale sometimes for about about uh eighteen, nineteen Euro, and that's for
  Jose Thompson: Okay.
  Lewis Kelley: the multi-functions, uh D_V_D_, V_C_R_, uh catch-alls. And and they have 'em in a little box in the middle, and and this is the consciousness that most people have about replacement remote controls. So to Lewis Kelley, to market this a t only a television remote control we have to change consciousness. We have to have something that will change people's thinking to identify this as advantageous, and I don't know what that is. It's gotta be low-cost or high-cost with with special design features.
  Jose Thompson: Well I'd be inclined to say, if we can make the design better than any comparable remote while reducing the cost, then that's the way we really should play it.
  Marvin Russell: Yeah.
  Jose Thompson: If we can take it down to you know fifteen rather than twenty-five and make a low profit-margin on it, but we're really doing that to sell the brand. Yep we have five minutes left. Uh rather
  Lewis Kelley: Or my d
  Jose Thompson: th uh to to to sell for Real Reactions. And I can communicate this to to the more senior uh mm people within the company here to to get a reaction.
  Marvin Russell: What about um the idea that I had with the cradle? How do you feel about that? Or how does
  Jose Thompson: Well
  Marvin Russell: everybody
  Jose Thompson: how does
  Marvin Russell: feel?
  Jose Thompson: everybody feel? I
  Lewis Kelley: I mean I
  Jose Thompson: I think
  Lewis Kelley: I well we g we're talking about the other end now. I like it. I like
  Marvin Russell: No,
  Lewis Kelley: the
  Marvin Russell: but
  Lewis Kelley: idea,
  Marvin Russell: I that's the
  Lewis Kelley: but
  Marvin Russell: thing
  Lewis Kelley: we have
  Marvin Russell: I
  Lewis Kelley: t
  Marvin Russell: I
  Lewis Kelley: we
  Marvin Russell: don't
  Lewis Kelley: have
  Marvin Russell: think
  Lewis Kelley: to find
  Marvin Russell: it's necessarily
  Lewis Kelley: out
  Marvin Russell: the other end.
  Jose Thompson: The other the o the problem with that in my mind I just think off-hand as a as a consumer, would I wanna buy that? And I think maybe not because I've got a remote and I'll take it to different chairs, I'll take
  Marvin Russell: Mm-hmm.
  Jose Thompson: it to different I w I don't wanna go over somewhere and put it down. It
  Marvin Russell: Right.
  Jose Thompson: i if it is gonna be somewhere that you put it down then it needs to be at the side of your armchair, and that implies that there's only one T_V_ user. So it's very good for some people but
  Marvin Russell: Well
  Jose Thompson: it's
  Marvin Russell: it lasts
  Jose Thompson: not a like
  Marvin Russell: it would last for several hours on its own power, but when you're done with it you put it back in the cradle.
  Jose Thompson: But it it takes away the ease of use of the remote to a
  Marvin Russell: Yeah
  Jose Thompson: certain extent.
  Marvin Russell: well it
  Jose Thompson: You have to l sort of remember. You
  Marvin Russell: Mm-hmm.
  Jose Thompson: have to d shift down the side of the couch to find it and put it back and
  Marvin Russell: Mm-hmm.
  Jose Thompson: Yeah. I d
  Lewis Kelley: Well.
  Jose Thompson: I d I d I think it it in my mind it doesn't seem like something that oh I'd really want uh because
  Lewis Kelley: Mm.
  Jose Thompson: of that fact. But I I don't know, that's just my opinion.
  Lewis Kelley: Well, I think again it's it we have a cost issue here. You know if we're gonna go in this direction, to Lewis Kelley we're going to the other side of the cost range. Are we
  Jose Thompson: Mm.
  Lewis Kelley: gonna make this selling selling the cost as a high high-tech uh um environmentally sensitive whatever, or are we gonna go to the lower side of the range? Again I don't see our market niche in the middle for our product yet. I don't
  Jose Thompson: 'Kay.
  Lewis Kelley: see it yet.
  Jose Thompson: So what do we think maybe we should Pedro, do you have any opinion on it?
  Jeffrey Welch: Uh we should keep it simple, mm medium-low cost mar um cost area and uh make it look good.
  Lewis Kelley: W a question I have in in a 'cause I I I think I agree with you on, we gotta make it a box. The box is gonna sell it I think,
  Jose Thompson: Really
  Lewis Kelley: the outside,
  Jose Thompson: need to wrap
  Lewis Kelley: the casing.
  Jose Thompson: up now.
  Lewis Kelley: Can can can we have multiple designs? Have a modern, have a traditional, have a you know, and so so instead of them all looking the same, people can have maybe four or five different designs they can choose from. I don't know what that creates cost, or
  Marvin Russell: Well the the problem with that is we may end up with a whole bunch of inventory of a
  Lewis Kelley: Yep one
  Marvin Russell: of
  Lewis Kelley: over
  Marvin Russell: a poor
  Lewis Kelley: another.
  Marvin Russell: design
  Lewis Kelley: Yeah, okay,
  Marvin Russell: you know.
  Lewis Kelley: I hear
  Marvin Russell: So
  Lewis Kelley: that.
  Jeffrey Welch: Yeah, complicated but
  Marvin Russell: Um but what we could do is some kind of well I mean Yeah we we need to, I mean, have a few designs to look at and then come up with something that I think we all agree is, you know, the best fit. I think w what's really important is it has to look good, it has to feel it has to feel good in your hand,
  Jose Thompson: Yeah.
  Marvin Russell: it has to be durable, it has to a and I think it's really important that it doesn't look cheap. I
  Jeffrey Welch: Yeah.
  Marvin Russell: think I think we have to make sure people look at it an and feel like it its like a quality remote. Even
  Lewis Kelley: What ab
  Marvin Russell: though the cost
  Lewis Kelley: what ab
  Marvin Russell: may be low.
  Lewis Kelley: what about a a remote that's that doesn't maybe look like a remote? Just an idea.
  Marvin Russell: Mm-hmm.
  Lewis Kelley: Just just okay 'cause I mean we all know what a remote looks like on the outside. They're selling these things everywhere. Maybe that could be part of our design exclusivity, is we make a remote that doesn't even look like a remote it it opens like a telephone.
  Marvin Russell: Or what if it looks like a pen?
  Lewis Kelley: Doesn't matter, yeah.
  Marvin Russell: Yeah.
  Lewis Kelley: I'm just jus I talking about some
  Marvin Russell: A pointer?
  Lewis Kelley: something to make this thing unique. It That's the thing, I'm gonna keep thumping on.
  Marvin Russell: Yeah.
  Lewis Kelley: I'll sell whatever
  Jose Thompson: Mm.
  Lewis Kelley: you guys design.
  Marvin Russell: Yeah.
  Lewis Kelley: I don't have a problem selling a product, that's not the issue. I give you ideas, you guys create the product. Once you have the finished product I'll find a way to sell it. Don't worry about it. I just give you these things now, because these are my thoughts and feelings.
  Jeffrey Welch: Okay.
  Marvin Russell: So just to touch on m my point one last time that I had brought up. Um I really un unless you guys are die-hard against the fact that um it's possible like it reduces the usability of the remote b and the fact that you can't lose it on your own, I think it still might be a good idea to investigate having like
  Jose Thompson: Yeah.
  Marvin Russell: a power cradle.
  Jeffrey Welch: Okay. Yeah.
  Marvin Russell: Because I really think i in a certain sense it almost like for Lewis Kelley I would want to have that just, because I know at the end of when I'm done watching T_V_ that when I'm done, oh I better go find the remote and put it back where it belongs. Maybe th th th that's just some people that like that.
  Jose Thompson: I mean
  Marvin Russell: A lot
  Lewis Kelley: No
  Jose Thompson: there's
  Marvin Russell: of
  Jose Thompson: al
  Marvin Russell: people
  Lewis Kelley: no.
  Jose Thompson: there's also remote controls I remember that that worked uh, this hasn't been done in a while I think, but th as a as a watch.
  Marvin Russell: As a watch?
  Jose Thompson: Yeah, there
  Marvin Russell: Mm
  Jose Thompson: is remote
  Marvin Russell: 'kay.
  Jose Thompson: control watches um, but I think they're a sorta eighties thing, so it might not be easy to market in it
  Jeffrey Welch: Yeah
  Jose Thompson: uh but the the technologies
  Jeffrey Welch: they are not simple.
  Jose Thompson: came along and it might be cheaper to make now. Those things may have been inexpensive for all I know.
  Marvin Russell: Mm-hmm.
  Lewis Kelley: One thing I just thought about when you were saying that, is that the p our target market is gonna be someone who has lost or broken
  Marvin Russell: That's
  Lewis Kelley: We
  Marvin Russell: what
  Lewis Kelley: gotta stop?
  Marvin Russell: I was saying.
  Lewis Kelley: Who's lost
  Jose Thompson: Gotta cut
  Lewis Kelley: or broken
  Jose Thompson: up.
  Lewis Kelley: their their remote. So how many remotes do they wanna buy? Can we p can we sell them a remote that can maybe guarantee they will not
  Marvin Russell: Exactly.
  Lewis Kelley: need to buy another one?
  Jose Thompson: Mm.
  Jeffrey Welch: Yeah.
  Lewis Kelley: And so with with with this kind of system
  Marvin Russell: Mm-hmm.
  Lewis Kelley: or locator or something, to to think about, how have people been been losing or breaking
  Marvin Russell: Mm-hmm.
  Lewis Kelley: their remote? How does this happen?
  Jose Thompson: The
  Marvin Russell: And
  Jose Thompson: last
  Marvin Russell: also
  Jose Thompson: remote
  Marvin Russell: presumably
  Jose Thompson: you'll ever buy.
  Marvin Russell: they've
  Lewis Kelley: And and then and then design the product, maybe some component of the product that can identify this as the last one you'll ever need to
  Jose Thompson: Well
  Lewis Kelley: buy.
  Marvin Russell: Exactly.
  Jose Thompson: if if we're going down that then we can we don't need to go the it it strikes Lewis Kelley that the locator feature might actually be
  Marvin Russell: Yeah.
  Jose Thompson: uh quite expensive to make. Whereas actually just putting it in a power cradle might not be too expensive at
  Marvin Russell: True.
  Jose Thompson: all because that's just done with mobile
  Marvin Russell: Right.
  Jose Thompson: phones you can just n we
  Marvin Russell: Yeah.
  Jose Thompson: we have
  Marvin Russell: The locator'll
  Jose Thompson: said we have
  Marvin Russell: definitely
  Jose Thompson: actually similar
  Marvin Russell: be more
  Jose Thompson: products
  Marvin Russell: expensive.
  Jose Thompson: that we can take from and potentially cut costs there.
  Marvin Russell: Mm-hmm.
  Jose Thompson: Um need to look into whether we can do that but uh I think we we have some m mobile phone-based products uh checking quickly our Internet. We really need to finish up here.
  Lewis Kelley: uh
  Jose Thompson: But uh
  Lewis Kelley: we can make it in the shape of a coffee pot.
  Jose Thompson: Yeah we have the the power-adaptor products. We sell power-adaptor products. So for example
  Lewis Kelley: It's
  Jose Thompson: there's
  Lewis Kelley: uh just
  Jose Thompson: nothing
  Lewis Kelley: it's
  Jose Thompson: stopping
  Lewis Kelley: that
  Jose Thompson: us
  Lewis Kelley: I think it's telling us to stop
  Jose Thompson: using
  Lewis Kelley: our
  Jose Thompson: that
  Lewis Kelley: meeting.
  Jose Thompson: technology. Yeah.
  Lewis Kelley: So we have the c we probably have have on-line in our in our system, we have the ability to create this, we're talking about.
  Jose Thompson: Yeah I
  Lewis Kelley: A charging
  Jose Thompson: think so,
  Lewis Kelley: system.
  Jose Thompson: without it being too In fact we can cut costs through using the manufacturing that's already gonna be in place
  Marvin Russell: Right.
  Jose Thompson: here.
  Lewis Kelley: If if we can create this we have probably five or six or seven really strong marketing characteristics.
  Marvin Russell: Right. I think one
  Jose Thompson: Okay.
  Marvin Russell: of the things that we can put right on the box is, never buy another battery.
  Jose Thompson: Yep.
  Marvin Russell: You know, something like that.
  Jose Thompson: 'Kay. Thanks guys.
  Jeffrey Welch: Yep.
  Lewis Kelley: No that's not what I want, I want Oh look it here.
Updated Content: Jose Thompson reviewed new requirements for the project with the group and discussed their implementation. Jeffrey Welch presented the basic components of a remote control device and how they work together. He showed that the size of the chip they will use is dependent on how many complicated functions are included. Marvin Russell stressed that the project should focus on a simple design for the device. The group discussed not being able to include a teletext component, and that the product design would have to be the main selling point of the device. Lewis Kelley discussed his marketing strategy for the project, again stressing the attractiveness of the product design. Jeffrey Welch proposed including a battery charging stand with the device but it was decided that it was not a useful feature. The group continued to discuss the marketing strategy for the device as it would not include many advanced technological functions; they discussed including a guarantee for the remote and using a unique form factor.