Extracted Content: Robert Webb: Oops That's as far as it goes.
  Charles Tsan: Hi guys uh good morning everybody here. And uh want to introduce myself, uh my name is uh Shrida Daseri and uh I'm a project manager for this new project which we are going to discuss now. So I want to introduce first of all uh the names and the colleagues here. And what you're uh drawing?
  Stephen Weiner: Uh sure my name is Agnes and user usability user interface designer.
  Enrique Gutierrez: My name is Ed and I do accounting.
  Charles Tsan: Uh how you spell your name uh?
  Enrique Gutierrez: E_D_.
  Charles Tsan: E_D_ okay.
  Enrique Gutierrez: Mm.
  Charles Tsan: And?
  Robert Webb: Do you also do marketing?
  Enrique Gutierrez: No.
  Charles Tsan: So only accounting?
  Enrique Gutierrez: Accounting,
  Charles Tsan: Okay.
  Enrique Gutierrez: yes.
  Charles Tsan: And?
  Robert Webb: And I'm Christine,
  Charles Tsan: Mm-hmm.
  Robert Webb: and my role in this uh scenario is to be Robert Webb.
  Charles Tsan: Industrial designer.
  Robert Webb: But I'm not really one.
  Charles Tsan: So who is uh marketing, nobody
  Enrique Gutierrez: Marketing
  Charles Tsan: in the market
  Enrique Gutierrez: is uh, is Enrique Gutierrez.
  Charles Tsan: okay. So thanks for coming for the meeting first of all, and uh we have a long time, just twenty-five minutes to discuss about uh this project and the the project initiation. First of all I want to ask uh Mister Ed about your uh marketing plan and your product plan and uh
  Enrique Gutierrez: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product. We'll have to see on a through discussion on where we're gonna go from here and from with this.
  Charles Tsan: Mm-hmm but uh do you already have like a functional design or a technical design
  Enrique Gutierrez: Uh
  Charles Tsan: or
  Enrique Gutierrez: for the moment not yet.
  Charles Tsan: Oh for the moment not yet, okay, but uh what's what's your uh do you have some project plan, something with you or
  Enrique Gutierrez: Good question. No, we have to be discussed between all of us and we'll go from there. We'll have to
  Charles Tsan: Mm-hmm.
  Enrique Gutierrez: simply we'll have to work on it together.
  Charles Tsan: Okay, so uh by when you think you can uh give Enrique Gutierrez some kind of uh project plan, okay, a discussion with
  Enrique Gutierrez: Certainly
  Charles Tsan: uh
  Enrique Gutierrez: by the next meeting.
  Charles Tsan: By next meeting, okay that will be great. Uh Okay, so there's any questions or uh first of all about uh this project?
  Robert Webb: What is the goal of the project?
  Charles Tsan: Uh the goal of the project I think maybe I'll uh hand out to the Ed, okay, so to explain uh what is the project because he's in the sales and the accounting.
  Enrique Gutierrez: I'm in the sales I'm supposed to explain them what to do. We have to define exactly what our product is, from uh
  Charles Tsan: Yes, so can you explain uh what exactly the product is?
  Enrique Gutierrez: From what I had in mind we're supposed to be marketing coffee, is that right?
  Charles Tsan: Oh I think
  Stephen Weiner: Um I
  Charles Tsan: uh,
  Stephen Weiner: was wondering
  Charles Tsan: if I'm not wrong, we're making the remote control.
  Enrique Gutierrez: Remote controls, 'cause I had two different things. I had a first part of mine was to make a remote control for a new f remote control for television, and afterward I had a discussion about coffee so
  Charles Tsan: Yes.
  Enrique Gutierrez: we'll start with the remote control for television then. So we're have to design something that is very user friendly.
  Charles Tsan: Mm-hmm.
  Stephen Weiner: Mm-hmm.
  Enrique Gutierrez: Something uh visual that has something that will will draw people to buy the product,
  Charles Tsan: Mm-hmm.
  Enrique Gutierrez: because I think everybody's experienced with uh remote controls, and some remote controls are are worth uh throwing out the window. Uh th most of them ar I don't know we're have to come up with a new idea on how to make it a lot easier to use,
  Charles Tsan: Mm-hmm.
  Enrique Gutierrez: 'cause a lot of times uh spend uh half a day through the instruction book trying to figure out how to use it.
  Charles Tsan: Mm-hmm.
  Stephen Weiner: Mm.
  Charles Tsan: And uh what abo uh Christine, what about your uh the industrial design plan? Are you have a design already on this product or uh you're still working on the design?
  Robert Webb: Um no, I I have not begun working on the design,
  Charles Tsan: Mm-hmm.
  Robert Webb: and um I uh I actually didn't know we were designing a remote control, I thought we were designing a new monitor. Um the website I of a um uh some sort of a seven inch um monitor, and um I understood that that was the project goal. So um I'm glad I didn't d do any work um ahead of time because uh I clearly didn't understand the project goal.
  Charles Tsan: Okay.
  Robert Webb: Um I just did s see that we were starting a new project together and there was going to be a four member team composed of these people, and um that's about uh that's
  Charles Tsan: Mm-hmm.
  Robert Webb: and I I read through the different steps, and what my responsibilities were relative to the steps.
  Charles Tsan: So uh you'll be leading the team for your design team or how many members is working in the team, for the design?
  Robert Webb: Uh for the industrial design?
  Charles Tsan: Yes.
  Robert Webb: Um well, I would th think that depends on how much money you give us.
  Charles Tsan: Okay. That's
  Robert Webb: Um because uh, you know, you can uh you can make it uh you have different choices with different financial models.
  Charles Tsan: Yeah, but uh before we talk about uh the finance, okay, uh do you have some idea how we can uh sell this product or project in the market and how much is going to benefit to the company and uh of course it's to the individual also.
  Robert Webb: Well, you know um, I kind of think that in general you have to do uh um y you have to have something that's very fashionable, that's uh very attractive that um people see and recognize uh its goal, and uh they immediately wanna have it uh have one of their own. So it would really would need to um something like the iPod would be good, seems to have caught on fairly well, so
  Charles Tsan: Mm-hmm.
  Robert Webb: um d uh you know, I don't care what it does, just so it looks cool.
  Charles Tsan: Okay, but uh uh when you think you can give Enrique Gutierrez like a kind of design on the functional design or the technical design?
  Robert Webb: Well, uh I've got a lot of other projects I'm doing right now um and so I'll have to wait and see how those uh how those go. If they uh go quickly then uh it could be a month. If um if I run into any problems in my other projects it might be six months.
  Charles Tsan: Yeah, but uh I need something in the writing, so like uh what's your functional design, what's your technical design, and uh how many people you need for this project,
  Robert Webb: Mm-hmm.
  Charles Tsan: and what's the time frame you're looking, okay,
  Robert Webb: Mm-hmm.
  Charles Tsan: and what is the budget, maybe uh initial budget you're looking, okay, and uh how is going to the market, okay, so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan, okay, when are you going to introduce, okay, and by the time you introduce the product and uh you know there there would be a competition, okay, so I need some kind of uh uh the plan in the writing from you. Okay, and
  Robert Webb: And
  Charles Tsan: it's po
  Robert Webb: when would you like that?
  Charles Tsan: B as soon as possible.
  Robert Webb: Uh well if uh if we have enough time uh then d do you think um two weeks is a is close enough?
  Charles Tsan: Yes I think uh that would be good, because I need to go to the management and uh tell them what we are going to do, and uh what cost is, okay, and what's the time frame and what's the project plan, because uh without any uh documentations, I cannot go to the management and say, so we are going to do this and we need this much money, okay, so then it's it's difficult for Enrique Gutierrez to say, okay, that's the reason I need uh some kind of plan from you, initially, okay, then we can have the further discussion again.
  Robert Webb: Uh are there other people who will be contributing to the plan?
  Charles Tsan: Yes, of course, if you need some help, uh so let Enrique Gutierrez know. So, who are the people you need uh from the marketing or uh the technical side or uh the administration point of view, okay, to add in any documentation, or some technical point of view, so just let Enrique Gutierrez know so I can uh coordinate all the teams.
  Robert Webb: Okay, I'll get back to you on that.
  Charles Tsan: Yes. Thank you. Okay. And uh Ed uh so what's what do you think about uh this uh project for the remote control and d do you have some already planned something for your marketing strategy or uh the sales strategy?
  Enrique Gutierrez: Well not yet other than uh doing research and taking remote controls and looking what other companies have to do
  Charles Tsan: Hmm.
  Enrique Gutierrez: uh, what they're building, their designs, their ideas, uh also have to pinpoint which market we're gonna go into.
  Charles Tsan: Mm-hmm.
  Enrique Gutierrez: It should be a fairly large market because uh the number of people that uh the competition,
  Charles Tsan: Mm-hmm.
  Enrique Gutierrez: uh th I agree it has to be something it has to be something new, it has to be something that that draws people saying eh, I like this. Whether it works or not, they have to first say I like this, I like the design, and then it's gotta be simple to use.
  Charles Tsan: Yes, so what I uh prefer maybe uh you need to interact uh more with the Christine, okay, because you know what she is going to do it, okay, and you know how to sell it. Okay, because uh she is doing the design, but
  Enrique Gutierrez: Yeah.
  Charles Tsan: you are the core because you are in the marketing, okay, so because you need to sell and you're the responsible for the all the money, the finance, okay,
  Enrique Gutierrez: Mm-hmm.
  Charles Tsan: tomorrow. So, what I prefer,
  Enrique Gutierrez: Mm-hmm.
  Charles Tsan: and uh you need to come up with some kind of plan, okay, how we are going to do the your sales plan, okay,
  Enrique Gutierrez: Do we
  Charles Tsan: th
  Enrique Gutierrez: already have a cost limit on this, th an idea of how much uh we
  Charles Tsan: Th
  Enrique Gutierrez: want to market this for,
  Charles Tsan: That
  Enrique Gutierrez: how much it's
  Charles Tsan: that's
  Enrique Gutierrez: gonna sell for, that's up that's up to us to decide,
  Charles Tsan: Yes, that's
  Enrique Gutierrez: eh?
  Charles Tsan: you have to decide, okay, so the best thing is you uh both of uh the Christine and you discuss with yourself, okay, and come up with the cost, and how we are going to compete in the market, okay, in the the technically, or in the sales wise, okay, the commercial wise, okay. Then uh we have to design, okay, how long it will take the whole project, okay, how much is going to cost us, and how much we are going to benefit for the company. Okay, of course it's it's uh of benefit for everybody individually. Okay, so I think it's uh maybe if we can uh give Enrique Gutierrez some kind of your uh the sales plan, okay, including the technical what uh she's going to talk to you within the team, okay, then it will help Enrique Gutierrez to discuss with the management for further, okay, and put it in the the proper project plan. Okay,
  Enrique Gutierrez: Very good.
  Charles Tsan: and if you need uh any coordination in between uh compared to the maybe the some technical vendors or commercial vendors, okay, depends if you want to have some uh uh marketing plan or technical plan, okay, so you let Enrique Gutierrez know. Okay, I can
  Enrique Gutierrez: Very
  Charles Tsan: coordinate,
  Enrique Gutierrez: good.
  Charles Tsan: or maybe uh, you are my coordinator, am I right?
  Stephen Weiner: Mm.
  Charles Tsan: Between uh all
  Stephen Weiner: Well,
  Charles Tsan: the coor
  Stephen Weiner: no, not exactly. I mean my job from what I understood was to look at the usability requirements and make sure that the product is usable, it's acceptable to the people who are gonna use it and look at the best ways to do that.
  Charles Tsan: Yeah. Th Christine, yeah.
  Stephen Weiner: my
  Charles Tsan: Which is
  Stephen Weiner: studies will show right off the bat that it's not going to work, and so it's sort of it's a loop that feeds in, but I don't think necessarily that I'm
  Charles Tsan: Yes.
  Stephen Weiner: in a coordinating position
  Charles Tsan: Yeah,
  Stephen Weiner: for
  Charles Tsan: so
  Stephen Weiner: it.
  Charles Tsan: basically you need to interact with Christine more, okay, for the user acceptability,
  Stephen Weiner: Yeah.
  Charles Tsan: okay, and the testing, okay,
  Stephen Weiner: Mm-hmm.
  Charles Tsan: then you
  Stephen Weiner: Which will
  Charles Tsan: will
  Stephen Weiner: also feed into the marketing,
  Charles Tsan: Yes.
  Stephen Weiner: because depending on what users want, depends on how you sell it,
  Charles Tsan: Yes.
  Stephen Weiner: what tag lines you attach
  Charles Tsan: Yeah.
  Stephen Weiner: to it, how you try
  Charles Tsan: Yeah.
  Stephen Weiner: to make it more attractive
  Charles Tsan: Yeah.
  Stephen Weiner: to users. So I think all three groups will need to interact quite a bit. Um, and then I guess build the plan based on all of that, because I think you need to take all the factors into account.
  Charles Tsan: Yep. But what I request, okay, keep Ed in the loop, okay,
  Stephen Weiner: Yeah, of
  Charles Tsan: in
  Stephen Weiner: course.
  Charles Tsan: between your uh meeting and Christine meeting, because uh he should know what's happening.
  Stephen Weiner: Yeah, we can C_C_
  Charles Tsan: Yes.
  Stephen Weiner: him on any
  Charles Tsan: Okay
  Stephen Weiner: discussions
  Charles Tsan: and
  Stephen Weiner: or
  Charles Tsan: please
  Stephen Weiner: documents
  Charles Tsan: please
  Stephen Weiner: that
  Charles Tsan: copy
  Stephen Weiner: are passed
  Charles Tsan: all
  Stephen Weiner: around.
  Charles Tsan: the mails, okay, all the discussions to Enrique Gutierrez, okay,
  Stephen Weiner: Sure.
  Charles Tsan: so I need to submit to the management.
  Stephen Weiner: No problem.
  Charles Tsan: So any questions for uh time being?
  Enrique Gutierrez: No.
  Stephen Weiner: So, the immediate next step is to start determining the functional design,
  Charles Tsan: Yes.
  Stephen Weiner: or okay.
  Charles Tsan: Okay. To come up with the functional design and uh to discuss with Ed, okay, and how it's going to be work, and uh first of all with your user acceptance,
  Stephen Weiner: Mm-hmm.
  Charles Tsan: okay, how it looks like and how it's going to be work in the market, okay, so then we can discuss about uh further things.
  Stephen Weiner: Okay.
  Charles Tsan: So, we'll meet when the we'll discuss on the further meeting. It's okay?
  Stephen Weiner: Mm-hmm.
  Charles Tsan: Thanks for coming.
  Robert Webb: Would you mind um at the conclusion of our meeting could could you send us a copy of your slides?
  Charles Tsan: Yes,
  Stephen Weiner: Mm-hmm,
  Charles Tsan: I
  Stephen Weiner: yeah,
  Charles Tsan: will.
  Stephen Weiner: that would be useful.
  Charles Tsan: Yes. I'll copy, uh le let us keep all the emails and all the copies, okay, share each other, okay, so you know everybody what's happening,
  Stephen Weiner: Sure.
  Charles Tsan: okay? And if anything you need anytime so please either you can call Enrique Gutierrez, or just send Enrique Gutierrez email, or uh just come and uh knock my door, okay, so I'm available here. It's good?
  Stephen Weiner: Okay.
  Charles Tsan: Okay,
  Robert Webb: Thank you.
  Charles Tsan: thanks
  Stephen Weiner: Thanks.
  Charles Tsan: for coming and uh I wish you a nice time then.
  Stephen Weiner: Thank you.
  Charles Tsan: Okay, see you later. Bye.
Updated Content: The group introduced themselves to each other and discussed their roles in the project. Charles Tsan opened a discussion about the project plan and asked Enrique Gutierrez to prepare an overall plan for the project. Enrique Gutierrez presented the initial aim of the project: the creation of a fresh, user-friendly remote control device. Charles Tsan asked Robert Webb to create a functional design plan for the device, then asked Enrique Gutierrez about ideas for the sales strategy. Enrique Gutierrez presented an initial sales plan: to analyze the competition and to pinpoint the target marketing group. Charles Tsan instructed all participants to work together on their respective design plans. Charles Tsan decided that the design plans will be discussed at the next meeting, and that the next step will be to come up with a functional design of the device.