Extracted Content: William Smith: Did you get my email with the slides?
  William Smith: Ah. Tricky.
  Curt Himes: I guess I have to change the pen otherwise Will. be completely
  William Smith: Dunno.
  Curt Himes: different.
  William Smith: Maybe they're supposed the pen's supposed to go over the seats. Might be seat floor rather than person. Yeah, put it back.
  Curt Himes: Yeah. And do you think it's.
  William Smith: Yep. Yeah. Jo's making faces at William Smith.
  Cristopher Byassee: Okay.
  Curt Himes: Yeah.
  Cristopher Byassee: So. Matthew is uh late again.
  William Smith: Mm-hmm.
  Cristopher Byassee: Probably an important man. Um. So well it is important for him to be here uh.
  Curt Himes: Yeah. So what can
  Cristopher Byassee: He
  Curt Himes: you?
  Cristopher Byassee: he he You
  Curt Himes: Yeah we
  Cristopher Byassee: did
  Curt Himes: will
  Cristopher Byassee: work together didn't
  Curt Himes: yeah,
  Cristopher Byassee: you?
  Curt Himes: so I will be able to to summarize uh our meeting, but
  Cristopher Byassee: Yes.
  Curt Himes: still I think uh it would be in very important if the uh as um main designer. I think we can put on the here.
  Cristopher Byassee: Yes. Yes.
  Curt Himes: Uh basically w yeah we we designed the two uh items.
  Cristopher Byassee: Mm. Um
  Curt Himes: Um,
  Cristopher Byassee: yes but w we
  Curt Himes: have a phone, can someone
  Cristopher Byassee: Yes, maybe we should phone him.
  Curt Himes: it's really
  Cristopher Byassee: Um
  Curt Himes: w well
  Cristopher Byassee: well
  Curt Himes: designed.
  William Smith: Mm.
  Cristopher Byassee: Um,
  William Smith: Mm,
  Cristopher Byassee: when he is not here
  William Smith: object
  Cristopher Byassee: we will
  William Smith: tracking.
  Cristopher Byassee: just we just have to continue. Um so
  Curt Himes: Yeah.
  Cristopher Byassee: just for record I I will take uh notes again.
  William Smith: Okay.
  Cristopher Byassee: And um well first thing uh I was uh uh I got an email from uh from my superior again that we really should stay within the budget of the
  Curt Himes: 'Kay.
  Cristopher Byassee: uh twelve Euro and fifty cents. It's uh well he said to William Smith well uh when you stay in it's good, when you don't stay in you have to redesign. There is no uh no negotiation uh possible in this matter. So we have to consider that.
  Curt Himes: Yep.
  Cristopher Byassee: Good. Um so maybe Anna, you can have your
  William Smith: Well
  Cristopher Byassee: presentation.
  William Smith: we can't no we can't do evaluation 'til we have a design.
  Cristopher Byassee: Okay Matthew. Nice uh you are here.
  Curt Himes: Great.
  Cristopher Byassee: Great. Great. Oh ma maybe then you can start now with mm presenting your uh your designs.
  Curt Himes: Yep. So I will start by the the basic one that uh fits into uh eight Euros actually,
  William Smith: Mm-hmm.
  Curt Himes: right, seven eight Euros, and uh well first for both they have um a special shape, maybe the designer can uh explain better than William Smith, but uh it's like a surf board. And
  William Smith: Mm 'kay.
  Curt Himes: you you are supposed to surf to browse to surf T_V_, maybe the web, and uh it's kind of interesting shape because um unconsciously people want to s to surf when
  Mark Acosta: Or
  Curt Himes: they see
  Mark Acosta: browse.
  Curt Himes: this stuff. And also it's not too far from um a mobile.
  Cristopher Byassee: Mm.
  William Smith: Mm-hmm.
  Curt Himes: So
  Mark Acosta: Mm.
  Curt Himes: people are used to that kind of shape,
  William Smith: Mm-hmm.
  Curt Himes: right. Don't take care too much about the colour because w yeah
  Mark Acosta: Now we are
  Curt Himes: we don't
  Mark Acosta: to give
  Curt Himes: take
  Mark Acosta: some oper
  Curt Himes: yeah.
  Mark Acosta: offers right now.
  Curt Himes: So here would be basically the the the infrared uh
  Cristopher Byassee: Eye.
  William Smith: Mm-hmm.
  Curt Himes: uh
  Mark Acosta: I yeah.
  Curt Himes: led yeah L_A_ L_A_ L_E_D_,
  Mark Acosta: L_E_D_.
  Curt Himes: the on-off button, in
  William Smith: Mm-hmm.
  Curt Himes: red. Here would be the volume.
  William Smith: Oh yeah.
  Curt Himes: On the on the
  Cristopher Byassee: Uh-huh.
  Curt Himes: left,
  Mark Acosta: Mm-hmm,
  Curt Himes: okay,
  Mark Acosta: hmm.
  Curt Himes: so easy
  Cristopher Byassee: Yes.
  Curt Himes: to turn on t and off. And um so this is a very cheap version so there are maybe you can carry on uh Matthew.
  Mark Acosta: Also so you have uh uh browsing the channels, actually so you
  William Smith: Mm-hmm.
  Mark Acosta: can go up and down
  William Smith: Yeah.
  Mark Acosta: the channels, uh, if you have a video or something you can forward,
  Curt Himes: How can
  Mark Acosta: back.
  Curt Himes: you change from V_C_R_ to uh T_V_, by the way?
  Mark Acosta: Oh no no no, this is a single this this is a model with just the T_V_ one.
  Curt Himes: Okay yeah.
  Mark Acosta: No
  Curt Himes: Yeah
  Mark Acosta: no
  Cristopher Byassee: Ah,
  Mark Acosta: just sorry,
  Cristopher Byassee: okay.
  Mark Acosta: this
  Curt Himes: yeah.
  Mark Acosta: is a standard T_V_ one we, are not talking about that. So and then we have usually there twelve keys but we know that we rel that we have only ten digits.
  William Smith: Mm-hmm.
  Mark Acosta: The extra two are for uh having or giving an option for uh having more than one channel. And the other one is for the teletext or something you want to
  Curt Himes: Yeah.
  Mark Acosta: browse through from that.
  Cristopher Byassee: Mm-hmm.
  William Smith: Okay
  Mark Acosta: Actually.
  William Smith: so it's it's t a very basic remote then, it's
  Mark Acosta: It's
  William Smith: only
  Mark Acosta: a very basic minimal
  William Smith: Mm.
  Mark Acosta: thing which you
  Cristopher Byassee: Yeah.
  Mark Acosta: can
  Cristopher Byassee: Yeah.
  Mark Acosta: which
  Cristopher Byassee: Yeah.
  Mark Acosta: is which is also available in the market, actually that's what it that it i and would cost us
  Cristopher Byassee: Mm.
  Mark Acosta: to build it
  William Smith: Mm.
  Curt Himes: Seven,
  Mark Acosta: about eight
  Curt Himes: eight, ei
  Mark Acosta: Euros.
  Curt Himes: eight Euros.
  Cristopher Byassee: Exce except for the for the special shape, the surfing board, it has a quite
  Mark Acosta: Yeah.
  Cristopher Byassee: a a conventional layout of buttons
  Mark Acosta: Yeah.
  Cristopher Byassee: uh.
  Curt Himes: Yeah.
  Mark Acosta: So this one model and uh
  William Smith: Can I see?
  Mark Acosta: yeah.
  William Smith: Thanks.
  Mark Acosta: Sure.
  William Smith: Okay I like the volume control, that's good.
  Mark Acosta: Th this is a magic one but I know we don't want to talk about that, you know like uh i i i it is a very futuristic, it's like uh it's like a brain machine interface and all this
  William Smith: Uh-huh.
  Mark Acosta: stuff we are
  Curt Himes: Yeah.
  Mark Acosta: thinking about in the future, it can come.
  William Smith: So it doesn't actually have buttons.
  Mark Acosta: So that uh then what we look
  William Smith: Did you wanna see?
  Mark Acosta: t yeah.
  Cristopher Byassee: Mm-hmm. Yeah no you
  Mark Acosta: This
  Cristopher Byassee: can
  Mark Acosta: is a
  Cristopher Byassee: carry
  Mark Acosta: model,
  Cristopher Byassee: on,
  Mark Acosta: yeah.
  Cristopher Byassee: I just look how it feels all. Yes it really feels like like like a mobile phone.
  William Smith: Mm.
  Curt Himes: Yeah.
  Mark Acosta: Yep.
  Cristopher Byassee: Just I'm
  Curt Himes: Yeah actually, yeah.
  Cristopher Byassee: I really want to talk to it. But.
  William Smith: It won't talk back.
  Cristopher Byassee: So but but continue with your
  Mark Acosta: Uh so
  Cristopher Byassee: uh mm-hmm.
  Mark Acosta: well then the this is the a more a little uh smooth and it gives a lot of functionality, uh in this way, so all we have uh th you see there are only six keys, but don't worry they are ma they are doing the job of twelve keys actually
  William Smith: Right.
  Cristopher Byassee: Mm.
  Mark Acosta: here. And so they have more space actually
  William Smith: Mm-hmm.
  Mark Acosta: and uh it's easy to uh use this and uh you have um so this is a standard uh uh infrared eye, and then you have a power button, which l volume, what you have,
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: and then other than that you have uh channel up and down and uh f slow pause or s slow
  Curt Himes: Play,
  Mark Acosta: lo
  Curt Himes: pause.
  Mark Acosta: yeah s pause or stop, and uh then uh you can uh you have a L_C_D_ display,
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: here and uh y this is a functional thing which can change like it's a toggle switch which could change the function say, y you
  Cristopher Byassee: From
  Mark Acosta: press
  Cristopher Byassee: D_V_D_
  Mark Acosta: it
  Cristopher Byassee: player to television
  Mark Acosta: Yeah.
  Cristopher Byassee: or
  Curt Himes: Exactly
  Cristopher Byassee: something.
  Mark Acosta: I
  Curt Himes: yeah.
  Mark Acosta: really can change
  Cristopher Byassee: Yes.
  Curt Himes: To
  Mark Acosta: it,
  Curt Himes: audio
  Mark Acosta: so
  Curt Himes: and to
  Cristopher Byassee: Mm.
  Mark Acosta: Instead
  Curt Himes: video
  Mark Acosta: of having
  Curt Himes: on
  Mark Acosta: many
  Curt Himes: demand.
  Mark Acosta: switches,
  William Smith: Mm-hmm.
  Cristopher Byassee: Yes
  Mark Acosta: y
  Cristopher Byassee: and and and then you get feedback via the L_C_D_ yeah.
  Mark Acosta: The L_C_D_ can display
  Curt Himes: Yes.
  Mark Acosta: what is
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: that on that, and uh well you can have a integrated microphone over here,
  Curt Himes: This is the orange
  Mark Acosta: or
  Curt Himes: button, the
  Mark Acosta: in the button
  Curt Himes: microphone.
  Mark Acosta: th here, so
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: which can uh basically you want to do a speech recognition and uh that channel a lot of information can be di displayed here directly on the um on
  Curt Himes: An
  Mark Acosta: your on
  Curt Himes: yeah.
  Mark Acosta: your display. And here is a small L_E_D_ which is like blinking one,
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: which tells you like uh are you running out of the battery, and which is can be useful for the locating as I was talking earlier
  Curt Himes: Yeah.
  Mark Acosta: okay.
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: And uh well then we have a cover basically, basically you don't need much of the time this,
  Curt Himes: Yeah.
  Mark Acosta: when you need you can use it, and this gives additional functionality that tomorrow you want you can add a tactile thing to
  Cristopher Byassee: Mm.
  Mark Acosta: this cover
  Curt Himes: Crazy
  Mark Acosta: you know.
  Curt Himes: dis designer, okay.
  Mark Acosta: Design enter.
  Cristopher Byassee: Yeah but but but but uh i in there uh when this is closed,
  Mark Acosta: Yeah.
  Cristopher Byassee: will it also uh cover up the L_C_D_
  Curt Himes: Yeah
  Cristopher Byassee: screen?
  Curt Himes: yeah yeah yeah.
  Mark Acosta: Yeah. It's basically to
  Curt Himes: Yeah.
  Mark Acosta: do
  Cristopher Byassee: But
  Mark Acosta: that.
  Cristopher Byassee: but the L_C_D_ screen I mean is a very uh well an eye-attracting feature which shouldn't
  Mark Acosta: Actually
  Cristopher Byassee: be shouldn't
  Mark Acosta: when you
  Cristopher Byassee: be
  Mark Acosta: are watching the T_V_,
  Curt Himes: Oh actually well.
  Mark Acosta: when you are watching anything or listening to them, you hardly care about what is getting displayed here, you know, uh
  Cristopher Byassee: That th
  Mark Acosta: you
  Cristopher Byassee: that's
  Mark Acosta: want
  Cristopher Byassee: true.
  Mark Acosta: to uh and this gives a protection to the L_C_D_ actually, giving a cover to that actually.
  Cristopher Byassee: Mm.
  Mark Acosta: Gives a protection because when it falls down or something it it is
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: it
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: is
  Cristopher Byassee: Yes.
  Mark Acosta: is is it
  Cristopher Byassee: Yes,
  Mark Acosta: gives
  Cristopher Byassee: more
  Mark Acosta: a
  Cristopher Byassee: robust.
  Mark Acosta: protec it's more robust that way.
  Cristopher Byassee: Yes okay.
  William Smith: Mm.
  Mark Acosta: Uh yeah. And you have very good chances
  Curt Himes: It's low weight. You have to
  Mark Acosta: Yeah.
  Curt Himes: see yeah yeah the the components we put inside is very low weight.
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: Yeah.
  Curt Himes: So the the cost is actually a bit more, it's uh
  Mark Acosta: It
  Curt Himes: it's it's sixteen Francs.
  Mark Acosta: Sixteen Euros.
  Curt Himes: Sixteen Euros sorry.
  Cristopher Byassee: Okay.
  William Smith: So it's well outside the budget then.
  Curt Himes: Then it's out of budget. But
  Cristopher Byassee: But
  Curt Himes: the
  Cristopher Byassee: w
  Curt Himes: the main point we we talk about that with our uh manufacturer. And
  Mark Acosta: Yeah.
  Curt Himes: they say basically that the S_R_ system would be uh something like three Francs per item
  Mark Acosta: Three Euros.
  Curt Himes: so three Euros sorry. And um
  William Smith: That's on top of the sixteen, or is it part of that?
  Curt Himes: No no no, part of that, yeah.
  Mark Acosta: Part of that.
  William Smith: So that takes it down to thirteen Euros without the
  Curt Himes: Yeah,
  William Smith: speech recognition.
  Curt Himes: yeah.
  Cristopher Byassee: Mm 'kay.
  Mark Acosta: Yeah.
  Cristopher Byassee: Hmm.
  William Smith: Mm-hmm.
  Mark Acosta: Well uh if you we can have if you have new more ideas we can add new more uh some more keys if you want to you know
  Cristopher Byassee: Mm-hmm.
  Curt Himes: Well I think th th yeah we should stick with uh a number of
  William Smith: Mm.
  Curt Himes: keys because if we add too much then
  Mark Acosta: Yeah it it should
  Cristopher Byassee: Mm-hmm.
  Curt Himes: it's
  Mark Acosta: not
  Curt Himes: too
  Mark Acosta: be cluttering up everything.
  William Smith: What's this one on the side?
  Mark Acosta: Ah that's for the it's kind of a L_E_D_
  Curt Himes: Locati.
  Mark Acosta: for
  Curt Himes: Location.
  Mark Acosta: indicating your battery
  William Smith: Ah okay.
  Mark Acosta: and as well as it's like a blinking one you
  William Smith: Mm-hmm.
  Mark Acosta: know you can
  Curt Himes: Yeah.
  Mark Acosta: keep it aside.
  William Smith: Mm 'kay. I like the shape of them, I do like the
  Mark Acosta: Yeah.
  William Smith: the size
  Cristopher Byassee: Well well
  William Smith: and the the shape.
  Cristopher Byassee: Mm. Be before ta talking about the money and what's possible
  William Smith: Mm-hmm.
  Cristopher Byassee: and what is not possible, maybe Anna you can uh give our uh give us your
  William Smith: Okay.
  Cristopher Byassee: um
  William Smith: And maybe we run the evaluation on both of the products, both of these two.
  Cristopher Byassee: Yes. Evalua evaluation and also the evaluation criteria, so what
  William Smith: Okay.
  Cristopher Byassee: what is important to look at.
  William Smith: Basically this is what we've talked about already, um,
  Cristopher Byassee: Mm-hmm.
  William Smith: from the marketing point of view. We just wanna make sure that we've taken into account
  Cristopher Byassee: Well just
  William Smith: Yep.
  Cristopher Byassee: do it quickly if if we al already.
  William Smith: So it's just a shortlist of criteria on
  Cristopher Byassee: Mm-hmm.
  William Smith: um the things that we've identified as being important to selling the product. Um we just go through these and rate them as a group and then at the end we'll make an evaluation based on that, so just average the score of those items, so These are the things we identified as being important. Um the three things were look and feel, innovation and ease of use,
  Cristopher Byassee: Mm-hmm.
  William Smith: were the three important components um appealing to the correct demographic so using those things in the right way to appeal to our demographic. And then goin following the company motto, following the fashion trends and putting that into the product as well. So well do you wanna go through and put through those on the the two products now or do we wanna discuss them further and then evaluate them?
  Cristopher Byassee: Um, n no why not why not discuss uh discuss it now,
  William Smith: Okay. So f just go through onto the whiteboard I guess. Not sure how this is gonna come out.
  William Smith: So the first one was really very far below budget, would you want to take the price down of the end product according to that or just have the high profit on it? 'Cause if we're only going to make it for eight Euros then we have a
  Cristopher Byassee: Mm, well my my personal view is uh w when when this one is eight Euros we must think how can we improve it.
  William Smith: Mm-hmm.
  Cristopher Byassee: And then I mean w w w you must just see it we can still spend this four
  William Smith: Mm-hmm.
  Cristopher Byassee: and a half Euro and
  William Smith: Yep.
  Cristopher Byassee: to r because th th th the the selling price is already prite fik uh uh quite fixed on twenty five Euros
  Curt Himes: Mm-hmm.
  William Smith: Mm-hmm.
  Cristopher Byassee: so we just have to offer as much as as
  Curt Himes: Functionality.
  Cristopher Byassee: well value for the for the customer uh he can have for twenty five Euro.
  William Smith: Okay so look and feel, innovation
  Mark Acosta: And now it easy to use.
  Curt Himes: Easy to use.
  Cristopher Byassee: Mm.
  Curt Himes: target.
  William Smith: Mm-hmm.
  William Smith: And trends. Oh, you following the idea of using the um removable covers on these? Is that
  Cristopher Byassee: Um
  William Smith: part of both of them
  Cristopher Byassee: well
  William Smith: or?
  Cristopher Byassee: w w we can still discuss that.
  William Smith: Okay.
  Cristopher Byassee: So um, and together with evaluating this uh we we might come with new ideas I mean
  William Smith: Mm-hmm.
  Cristopher Byassee: adding things or uh removing uh of options because they are too expensive,
  William Smith: Mm-hmm.
  Cristopher Byassee: but um I've received uh a framework which we can do this. I mean did
  William Smith: Mm-hmm.
  Cristopher Byassee: you have this this Excel sheet?
  Curt Himes: No.
  Mark Acosta: No.
  Cristopher Byassee: No okay,
  William Smith: No.
  Cristopher Byassee: this is these are the the the latest prices of our production uh uh production unit for several components, so we can uh see whether the the price is is within the twelve Euro
  William Smith: Mm-hmm.
  Cristopher Byassee: uh fifty cents
  William Smith: Okay.
  Cristopher Byassee: uh. So maybe we can start with this, uh, calling this one.
  William Smith: Okay. Yep. So it's the pink.
  Cristopher Byassee: Th th this is the first design.
  William Smith: And the other one's green.
  Cristopher Byassee: Yes.
  William Smith: Okay, so look and feel? Where um one is I've broken the pen again.
  Cristopher Byassee: Uh there is another
  William Smith: S
  Cristopher Byassee: pen.
  William Smith: yeah. Get that one. Um w one's bad and seven's the best. Sorry, one's true and seven's false. One's the best.
  Cristopher Byassee: Okay.
  William Smith: So on a scale of
  Cristopher Byassee: 'Kay.
  William Smith: one to seven?
  Cristopher Byassee: Okay. So. Look and feel. Well you already feel that uh pretty much I think.
  Cristopher Byassee: In i in my opinion
  William Smith: Mm-hmm.
  Cristopher Byassee: purely feel is
  William Smith: Mm-hmm,
  Cristopher Byassee: is is very good,
  William Smith: yeah.
  Cristopher Byassee: is very good in your hand, so
  William Smith: Mm-hmm.
  Cristopher Byassee: I I I would consider two or or may maybe even one
  William Smith: Mm-hmm.
  Cristopher Byassee: for feel. But that's just half, we should also consider look,
  William Smith: Mm-hmm.
  Cristopher Byassee: and then i it looks quite conventional.
  William Smith: Mm.
  Cristopher Byassee: Don't you agree?
  Mark Acosta: Mm yeah.
  William Smith: On the scale u it's between
  Cristopher Byassee: So maybe
  William Smith: functional
  Cristopher Byassee: two.
  William Smith: and
  Cristopher Byassee: Hmm.
  William Smith: fancy
  Cristopher Byassee: Hmm.
  William Smith: basically
  Cristopher Byassee: Ma ma ma
  William Smith: we're looking
  Cristopher Byassee: ma
  William Smith: at,
  Cristopher Byassee: maybe
  William Smith: so
  Cristopher Byassee: say say five I It's my opinion, but I don't know what
  Mark Acosta: Well
  Cristopher Byassee: what
  Mark Acosta: I will give it maybe we have anyways the way we have designed it's like the surf
  William Smith: Mm-hmm.
  Mark Acosta: as you say
  Curt Himes: Yeah.
  Mark Acosta: you know. It though the look is fine but uh still I will give four in that case
  Curt Himes: Yeah.
  Mark Acosta: you know.
  Curt Himes: Four maybe.
  William Smith: Four?
  Mark Acosta: Four
  Cristopher Byassee: Four,
  William Smith: Okay.
  Mark Acosta: yeah
  Cristopher Byassee: four. Now
  Mark Acosta: that
  Cristopher Byassee: we th th then we settle
  William Smith: Mm-hmm.
  Cristopher Byassee: on four.
  Mark Acosta: Yeah. I will gi yeah.
  Curt Himes: Uh.
  Cristopher Byassee: 'Kay. Can you maybe fix the other
  Curt Himes: Yeah.
  William Smith: Mm.
  Curt Himes: If you press like this not like this then you
  William Smith: No that's the
  Mark Acosta: No. C
  William Smith: ink's
  Mark Acosta: can you
  William Smith: dried.
  Mark Acosta: get the batteries? No no the battery has fallen down,
  William Smith: Battery's
  Mark Acosta: that's i
  William Smith: low, isn't it the ink? The b that's the that that one?
  Mark Acosta: Yeah.
  William Smith: battery there.
  Curt Himes: But
  Mark Acosta: No no it's not that, it's how to close a battery.
  Curt Himes: Okay.
  Mark Acosta: Okay? Now it should be.
  William Smith: Mm. No I think it's lost a battery.
  Cristopher Byassee: Mm, try it, just try it.
  William Smith: No it's
  Cristopher Byassee: Oh it will
  William Smith: It
  Cristopher Byassee: not
  William Smith: would
  Cristopher Byassee: ri
  William Smith: still write but it wouldn't
  Cristopher Byassee: mm,
  William Smith: pick it up with the sensors.
  Cristopher Byassee: mm.
  Mark Acosta: Is there another battery there? Oh yeah.
  William Smith: You got a second?
  Curt Himes: Try a
  William Smith: Well we won't be able to tell.
  Cristopher Byassee: Yes, it it has a mm.
  Curt Himes: Perfect.
  William Smith: Is that working? Did it come out? Good. Okay.
  Cristopher Byassee: Good. Good.
  William Smith: Because we'll be able to see it still even if it wasn't working, it's just a normal whiteboard
  Curt Himes: Yeah,
  William Smith: marker
  Curt Himes: yeah.
  William Smith: but it wouldn't be picked up on the the actual whiteboard.
  Curt Himes: Yep.
  Cristopher Byassee: Okay. So then then
  William Smith: And the other one?
  Curt Himes: Wow.
  Cristopher Byassee: Ah.
  William Smith: I think it's slightly better,
  Cristopher Byassee: Mm.
  William Smith: um, it's hard to tell from just
  Cristopher Byassee: I
  William Smith: the
  Cristopher Byassee: I
  William Smith: plasticine, but
  Cristopher Byassee: I When we want to include I I I'm doubting about this this component. It
  William Smith: Mm.
  Cristopher Byassee: it it it breaks in your
  Curt Himes: 'Kay maybe
  Mark Acosta: No
  William Smith: Mm.
  Mark Acosta: actually this is this is not going to protrude actually,
  William Smith: Okay.
  Mark Acosta: it
  Curt Himes: It's
  Mark Acosta: is
  Curt Himes: not
  Mark Acosta: jus
  Curt Himes: a button it's a led, it's
  Mark Acosta: It's a led
  Curt Himes: a
  Mark Acosta: actually which which 'll be covering in a curve
  Curt Himes: Ac actually yeah
  Cristopher Byassee: Mm,
  Curt Himes: it should be embedded.
  Mark Acosta: It's will
  Cristopher Byassee: yes
  William Smith: Mm-hmm.
  Mark Acosta: be embedded
  Cristopher Byassee: I see,
  Curt Himes: Yeah.
  Mark Acosta: there
  William Smith: Yeah.
  Mark Acosta: so
  Cristopher Byassee: mm
  Mark Acosta: it
  Cristopher Byassee: okay.
  Mark Acosta: won't be really you know
  Curt Himes: Oh you can
  Mark Acosta: protruding
  Curt Himes: push
  Mark Acosta: or
  Curt Himes: push
  Mark Acosta: something.
  Curt Himes: it again, you can push it.
  William Smith: Yeah. The
  Mark Acosta: Yeah.
  William Smith: other thing is, is the left hand one protruding? 'Cause if
  Mark Acosta: Yeah.
  William Smith: people are left handed they want to use the other hand, maybe
  Mark Acosta: Yeah.
  William Smith: it won't work so well.
  Mark Acosta: No you it it not protruding actually, it will go in better
  William Smith: Okay.
  Mark Acosta: into that
  Cristopher Byassee: Well r r
  William Smith: I'd say two or three for that one, personally.
  Cristopher Byassee: Mm.
  William Smith: Probably more towards three than two.
  Cristopher Byassee: I think the look is better but the feel is is is worse. So so I would also say this is four.
  William Smith: Okay.
  Cristopher Byassee: But w w do you what do you think?
  Mark Acosta: Uh it's fine I think. My just that um the feel is that um you right now you you don't see the feel because right uh for example if you press it quite inside now like this, now it's embedded
  Curt Himes: Yeah.
  Mark Acosta: one.
  Cristopher Byassee: Mm. Mm. Yes.
  Mark Acosta: This is how embedded one
  Cristopher Byassee: Yes,
  Mark Acosta: will
  Cristopher Byassee: it basically is the same shape.
  Mark Acosta: Yeah. It's a bas basically the same thing actually.
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: You
  Cristopher Byassee: Mm.
  Mark Acosta: will be Except that
  Curt Himes: And
  Mark Acosta: in this
  Curt Himes: the
  Mark Acosta: c
  Curt Himes: L_C_D_ makes it better.
  Mark Acosta: Yeah.
  Curt Himes: Yeah.
  Mark Acosta: And
  Cristopher Byassee: Yeah.
  Mark Acosta: you
  Cristopher Byassee: Yeah.
  Mark Acosta: might
  William Smith: Mm,
  Cristopher Byassee: Yeah.
  Mark Acosta: have a slight
  William Smith: okay.
  Mark Acosta: thing for to forward
  Curt Himes: So I will
  William Smith: Yeah
  Mark Acosta: and
  Curt Himes: say
  William Smith: it's d it's
  Curt Himes: two.
  William Smith: definitely more fancier than that one.
  Mark Acosta: Yeah,
  Cristopher Byassee: Yes,
  Mark Acosta: yeah.
  Cristopher Byassee: okay.
  Curt Himes: I would say two,
  William Smith: Okay.
  Curt Himes: three.
  Mark Acosta: Yeah.
  William Smith: So, consensus? Two or three?
  Cristopher Byassee: Two? Mm.
  William Smith: Two?
  Curt Himes: Yep.
  Cristopher Byassee: Two's good yes.
  Mark Acosta: looking
  William Smith: Um,
  Mark Acosta: like
  William Smith: 'kay. Innovation. The first one, not
  Curt Himes: Basically
  William Smith: really muc
  Curt Himes: there is no innovation in the first one
  William Smith: Mm.
  Curt Himes: compared to what exists in the market,
  William Smith: Yeah.
  Curt Himes: right?
  Mark Acosta: No but
  William Smith: Do we
  Mark Acosta: except for the design of the surf.
  Curt Himes: Yeah. The
  William Smith: Mm.
  Curt Himes: surf uh design.
  Cristopher Byassee: Mm.
  William Smith: What
  Mark Acosta: You should be
  William Smith: What
  Mark Acosta: rea
  William Smith: features are we actually including? Are we including like a location kind of thing like trying to find it?
  Mark Acosta: Uh no I think it's
  William Smith: There's
  Mark Acosta: more
  William Smith: nothing
  Mark Acosta: of the
  William Smith: like
  Mark Acosta: feel.
  William Smith: that? But th all, it's just
  Mark Acosta: Yeah,
  William Smith: a straight-out
  Mark Acosta: yeah.
  William Smith: remote control.
  Mark Acosta: Yeah.
  Cristopher Byassee: Mm-hmm.
  Curt Himes: Yeah.
  Cristopher Byassee: Mm-hmm.
  William Smith: Okay.
  Cristopher Byassee: The only innova innovation is the shape.
  Curt Himes: Yeah.
  Mark Acosta: Say about that.
  William Smith: Okay.
  Cristopher Byassee: S so that
  William Smith: So there's no this uh look and feel thing, though that's not a technological
  Curt Himes: Yeah.
  William Smith: innovation.
  Mark Acosta: Yeah.
  Curt Himes: You're right.
  William Smith: So I'd be up for seven for
  Curt Himes: Yeah.
  William Smith: innovation.
  Curt Himes: And the And the second one is really uh state of the art,
  Mark Acosta: Yep.
  Curt Himes: uh in terms of innovation.
  Cristopher Byassee: Mm.
  Curt Himes: And um with many more functionalities, and can open and close the
  Mark Acosta: Yeah, it
  Curt Himes: the bottom
  Mark Acosta: gives
  Curt Himes: part.
  Mark Acosta: it
  Cristopher Byassee: Yes. A and the L_C_D_ screen is
  Curt Himes: Yeah.
  Cristopher Byassee: That's that's that's well it's quite
  Curt Himes: And all
  Cristopher Byassee: innovative.
  Curt Himes: the scrolling uh buttons and menu and pro programmable device behind this.
  Cristopher Byassee: Mm.
  Curt Himes: Uh could put it at one or two I would say.
  William Smith: Okay.
  Cristopher Byassee: Yeah.
  Curt Himes: Personally.
  Cristopher Byassee: Mm.
  Mark Acosta: Yep.
  Cristopher Byassee: Mm. Mm. Mm.
  William Smith: So what is it, what are the innovations with this? Got the L_C_D_
  Curt Himes: Uh
  William Smith: screen.
  Curt Himes: Yeah automatic speech recognition.
  William Smith: Is that in this one though? Is this 'cause this is the
  Mark Acosta: No,
  William Smith: Th th there
  Mark Acosta: we
  William Smith: were
  Mark Acosta: ha
  William Smith: different options we discussed then, we discussed the one that was in budget and the one that was out of budget.
  Cristopher Byassee: We just diske discuss it as you designed it and then we
  William Smith: Okay.
  Cristopher Byassee: will will
  Curt Himes: Yeah.
  Cristopher Byassee: try
  William Smith: So
  Cristopher Byassee: to
  William Smith: the cost
  Curt Himes: So
  William Smith: for these
  Cristopher Byassee: get
  William Smith: were
  Cristopher Byassee: it in the budget.
  William Smith: what was the cost for the first one? Eight Euros?
  Cristopher Byassee: Eight.
  Curt Himes: Eight. Well actually we have yeah to check again yeah.
  Mark Acosta: Yeah, eight Euros yeah.
  William Smith: And this one was
  Cristopher Byassee: Yes.
  Curt Himes: Sixteen.
  William Smith: sixteen
  Mark Acosta: Sixteen
  William Smith: Euros.
  Mark Acosta: Euros.
  William Smith: Okay. So. Innovation for this one is two? One?
  Mark Acosta: It's a two, I would say two.
  William Smith: Two?
  Curt Himes: W
  Cristopher Byassee: Two.
  Curt Himes: W un to be one what would do we nee actually, yeah, I don't see
  Cristopher Byassee: Why
  Curt Himes: okay,
  Cristopher Byassee: it is
  Curt Himes: one
  Cristopher Byassee: one.
  Curt Himes: would would be without buttons,
  Cristopher Byassee: A man w w
  William Smith: Mm.
  Mark Acosta: Yeah.
  William Smith: Well
  Cristopher Byassee: Yes.
  William Smith: the
  Curt Himes: Bu
  William Smith: speech recognition is a very good innovation I believe
  Curt Himes: Yeah.
  William Smith: it, so
  Curt Himes: So maybe we can put
  Cristopher Byassee: This
  Curt Himes: one.
  Cristopher Byassee: this is it w with the speech recognition?
  Curt Himes: It's using speech recognition,
  Mark Acosta: Okay yeah.
  Curt Himes: yeah.
  Cristopher Byassee: Well. Gi given that
  William Smith: Give
  Cristopher Byassee: that
  William Smith: it
  Curt Himes: Yeah,
  Cristopher Byassee: it
  William Smith: a one?
  Cristopher Byassee: works,
  Curt Himes: one, yeah.
  William Smith: Yep.
  Cristopher Byassee: then it's I think one.
  William Smith: Okay. Ease of use?
  Mark Acosta: Uh
  Curt Himes: So the first one is really standard, so
  William Smith: Mm.
  Curt Himes: everybody i including
  Mark Acosta: He is used
  Curt Himes: our
  Mark Acosta: to
  Curt Himes: grandmothers
  Mark Acosta: it act
  William Smith: Yeah.
  Cristopher Byassee: Mm.
  Curt Himes: can use it, right?
  Mark Acosta: They are used to it
  William Smith: Yep.
  Mark Acosta: actually.
  William Smith: So that's maybe a a two for ease of use.
  Curt Himes: Yeah.
  Mark Acosta: Here there may
  Curt Himes: Um, the other one is quite easy, tho though.
  Mark Acosta: Uh, though it has more functionality I think it shouldn't be for the user
  William Smith: Okay.
  Mark Acosta: to learn it actually.
  Cristopher Byassee: Hmm.
  Mark Acosta: It shouldn't
  William Smith: So maybe
  Mark Acosta: be diffi
  William Smith: a three or a four.
  Mark Acosta: Uh yeah, actually in fact I think it will be
  Curt Himes: One
  Mark Acosta: Yeah
  Curt Himes: William Smith um we hope maybe sometimes people get uh scared with the number of buttons.
  William Smith: Mm.
  Mark Acosta: Yeah but
  Curt Himes: And
  Mark Acosta: y
  Curt Himes: there is a like I would say three. Or maybe four.
  William Smith: Okay.
  Mark Acosta: Well
  William Smith: Consensus?
  Mark Acosta: we have reduced the keys
  William Smith: Three or
  Mark Acosta: actually
  William Smith: four?
  Mark Acosta: you see.
  Cristopher Byassee: Three, I would.
  Mark Acosta: Three
  Curt Himes: Yeah,
  Mark Acosta: is fine
  William Smith: Three?
  Cristopher Byassee: Three.
  Curt Himes: yeah
  Mark Acosta: with
  William Smith: Okay.
  Mark Acosta: William Smith.
  Curt Himes: because it's n uh it's not like a big one with uh one hundred buttons or
  Mark Acosta: Yeah it's
  Curt Himes: so,
  Mark Acosta: a actually
  Cristopher Byassee: No.
  Mark Acosta: the user has to put some effort to do use that actually,
  William Smith: Mm-hmm.
  Mark Acosta: it's not so easy,
  Cristopher Byassee: Yeah.
  Mark Acosta: like this one the normal.
  Cristopher Byassee: Yes but then when when he is used to it, i i it is quite easy.
  Mark Acosta: Is quite easy yeah.
  Cristopher Byassee: So
  Mark Acosta: Initially
  Cristopher Byassee: so I think
  Mark Acosta: there
  Cristopher Byassee: th
  Mark Acosta: there
  Cristopher Byassee: three
  Mark Acosta: is
  Cristopher Byassee: is
  Mark Acosta: a lot of
  Cristopher Byassee: good.
  Mark Acosta: effort,
  Cristopher Byassee: Yeah.
  William Smith: Okay.
  Mark Acosta: yeah.
  Cristopher Byassee: Good. What's the
  William Smith: So
  Cristopher Byassee: next?
  William Smith: three's uh how well it goes to the target demographic.
  Mark Acosta: Mm.
  William Smith: So
  Cristopher Byassee: So
  William Smith: we're d we're still thinking twenty to forty year olds?
  Cristopher Byassee: Twe twenty to forty,
  William Smith: That's
  Cristopher Byassee: yes that's
  Curt Himes: This one would be uh for grandmothers.
  William Smith: Mm.
  Mark Acosta: Oh no, this would I I would I
  Curt Himes: No.
  Mark Acosta: would give this model to the old people actually.
  Curt Himes: Yeah, grandmothers, yeah.
  Mark Acosta: Yeah.
  Cristopher Byassee: Mm-hmm.
  William Smith: So sh
  Mark Acosta: And
  William Smith: completely changed our demographic there, it's not part of the the funky young thing.
  Cristopher Byassee: Well exce except
  Curt Himes: Yeah that's
  Cristopher Byassee: for
  Curt Himes: true.
  Cristopher Byassee: the surfing shape. I mean that's
  Curt Himes: Yeah.
  Cristopher Byassee: that's something
  William Smith: Yeah.
  Cristopher Byassee: which which has an appeal on this group I think, but
  William Smith: If it was the
  Curt Himes: Yeah.
  William Smith: very bottom price range or it was like between this and another one we did the same thing then I can imagine it being applying to the the demographic yeah. That's
  Cristopher Byassee: Mm w
  William Smith: it's
  Cristopher Byassee: w w
  William Smith: still
  Cristopher Byassee: we after
  William Smith: Ye
  Cristopher Byassee: this we can can consider uh for instance, making this more attractive to
  William Smith: Mm.
  Cristopher Byassee: to the demographic
  William Smith: 'Cause we have got room, we've got some budget there to
  Cristopher Byassee: Mm.
  William Smith: add a few things to it, that's right.
  Cristopher Byassee: But as it is now, I w would say mm, six, something.
  Curt Himes: Yeah.
  William Smith: Mm-hmm.
  Mark Acosta: Oh yeah,
  Cristopher Byassee: Do you
  William Smith: And
  Cristopher Byassee: agree?
  Mark Acosta: I Well I
  Curt Himes: Yeah
  Mark Acosta: think
  Curt Himes: it was written that it really so important, the um the the look and uh taking care of its it targets, the right range of people, right?
  Mark Acosta: Yeah.
  William Smith: Mm.
  Mark Acosta: Uh yeah but but if you sell it in the market it's going to be cheap, actually.
  Curt Himes: Yeah. But
  William Smith: But it's
  Curt Himes: w
  Mark Acosta: So
  William Smith: going to be cheap whatever though, it was set with i we've
  Mark Acosta: And
  William Smith: got
  Mark Acosta: people
  William Smith: a set price.
  Mark Acosta: can still decide to use the cheaper one
  Curt Himes: Yeah.
  Mark Acosta: instead of a
  Curt Himes: But for us it's yeah we have a constraint that we need to sell at twenty five
  Cristopher Byassee: Mm,
  Curt Himes: Euros.
  William Smith: Yeah.
  Cristopher Byassee: yeah,
  William Smith: There's
  Cristopher Byassee: indeed.
  William Smith: nothing that
  Cristopher Byassee: Th
  William Smith: would
  Cristopher Byassee: t
  William Smith: make William Smith
  Cristopher Byassee: t
  William Smith: spend an extra k few Euros on that
  Curt Himes: Yeah.
  William Smith: one rather
  Cristopher Byassee: Ju
  William Smith: than another
  Cristopher Byassee: just
  William Smith: one.
  Cristopher Byassee: think, twenty five Euros, I mean
  Mark Acosta: Okay.
  Cristopher Byassee: it's not going to be cheaper.
  Mark Acosta: Okay. So
  Curt Himes: Yeah.
  Mark Acosta: in that case well it's fine then. We can
  Cristopher Byassee: Mm.
  William Smith: Okay.
  Mark Acosta: yeah.
  Cristopher Byassee: Mm. Okay.
  William Smith: Um and the demokraphi demographic of the second one?
  Mark Acosta: And the demographics
  William Smith: It's got
  Mark Acosta: of
  William Smith: the got the the toys in it, it's got the L_C_D_
  Cristopher Byassee: Yeah tha tha
  William Smith: screen
  Cristopher Byassee: tha tha tha
  William Smith: and
  Cristopher Byassee: that's I think it's better, because of
  William Smith: Mm.
  Cristopher Byassee: the L_C_D_ screen which is really an appeal on the on the on the
  William Smith: Yeah.
  Cristopher Byassee: on the and on the
  Curt Himes: Yeah. And if you want to target yeah if we we wish to to sell four millions of this, I think for this audience we need absolutely the L_C_D_ screen.
  William Smith: Mm-hmm.
  Cristopher Byassee: Mm. So, the L_C_D_ screen uh attracts,
  William Smith: Yeah.
  Cristopher Byassee: yes. Because
  William Smith: I think especially
  Cristopher Byassee: it
  William Smith: if we're gonna n have an L_C_D_ screen on a low range product then that's good.
  Curt Himes: Yeah.
  Cristopher Byassee: Mm, ma maybe that's something
  William Smith: Mm.
  Cristopher Byassee: to consider, yes,
  William Smith: Okay.
  Cristopher Byassee: so. Wh what what
  William Smith: I'd probably go with three again for that one.
  Mark Acosta: Yeah I think it's uh
  Curt Himes: Or
  Mark Acosta: it
  Curt Himes: even
  Mark Acosta: has more market actually.
  Curt Himes: Even one and two.
  William Smith: Mm-hmm.
  Mark Acosta: Y yeah,
  Cristopher Byassee: No s
  Mark Acosta: you know
  Curt Himes: Or two.
  Cristopher Byassee: say
  William Smith: Okay.
  Cristopher Byassee: t
  Mark Acosta: two.
  Cristopher Byassee: two.
  William Smith: So, two,
  Cristopher Byassee: Two?
  William Smith: yeah?
  Curt Himes: Yeah. Two yeah.
  Mark Acosta: Yeah two yeah. Because tomorrow this will be more appealing because you can add lot of sophistication on that.
  William Smith: Mm-hmm.
  Mark Acosta: Because then you you have it uh d you
  William Smith: Yeah.
  Mark Acosta: have lot of things which you can include
  William Smith: Yep.
  Mark Acosta: for the people to
  William Smith: And especially I guess 'cause this has the speech recognition as well, and that makes it more appealing, it's more of a a new fun toy.
  Mark Acosta: We have to practically test it. The field
  William Smith: Mm-hmm.
  Mark Acosta: test will tell you
  Curt Himes: Yeah.
  Mark Acosta: how
  William Smith: Okay.
  Mark Acosta: good.
  Cristopher Byassee: Okay, the final point,
  William Smith: And
  Mark Acosta: The trends.
  Cristopher Byassee: trends.
  William Smith: following the trends. So the trends were the fruit and vegetables and the spongy feel.
  Cristopher Byassee: Mm. Mm.
  William Smith: So as it is, not really doing either of them.
  Cristopher Byassee: I think
  Curt Himes: Spongy, uh, that means that it goes in in the water.
  Mark Acosta: Mm-hmm.
  William Smith: Well, the spongy could be part of the the feel of the buttons as well, I know some have you tried the mobile phones that have got the kinda spongy buttons and not not exactly spongy but
  Curt Himes: Uh
  William Smith: I'm thinking
  Curt Himes: okay.
  William Smith: one of the Nokias that's got like you ca it hasn't got individual buttons it's got
  Cristopher Byassee: Mm.
  William Smith: just a
  Mark Acosta: Yeah
  William Smith: one
  Mark Acosta: I
  William Smith: bit
  Mark Acosta: know.
  William Smith: on it and so you can that feels kinda spongy.
  Curt Himes: But this one includes this feature, right? Spongy buttons.
  Mark Acosta: Yeah. We
  William Smith: So
  Mark Acosta: we
  William Smith: it's sort
  Mark Acosta: we
  William Smith: of,
  Mark Acosta: we
  William Smith: yeah.
  Mark Acosta: we yeah, it's the way they are going
  William Smith: Mm.
  Mark Acosta: to be,
  Curt Himes: So
  Mark Acosta: actually.
  William Smith: Okay.
  Cristopher Byassee: Mm.
  Curt Himes: Uh the maybe in the colour we can make it uh fruit and and veggie.
  William Smith: But that's if you're using the covers.
  Cristopher Byassee: And the then
  Curt Himes: Yeah.
  Cristopher Byassee: we can
  William Smith: Or
  Cristopher Byassee: al
  William Smith: is it just
  Cristopher Byassee: yes.
  William Smith: one
  Cristopher Byassee: We can we can consider uh uh is it possible do you think, to to make a cover for s such a phone? I mean
  William Smith: Well they make it for mobiles, it can't be that much
  Mark Acosta: But why
  William Smith: more
  Mark Acosta: do
  William Smith: complicated.
  Mark Acosta: you want to cover that actually? In that uh w in
  Cristopher Byassee: Well
  Mark Acosta: the mod
  Cristopher Byassee: just with the with the flexible plastic uh
  William Smith: So you got the option of having different colours or different
  Curt Himes: Yeah.
  William Smith: textures.
  Curt Himes: This is possible.
  Cristopher Byassee: I
  Mark Acosta: Uh
  Cristopher Byassee: th I th I think
  Mark Acosta: uh y are you sure? Yeah I think yeah it should be possible like what we do with the mobile
  Cristopher Byassee: O o
  Mark Acosta: phone,
  Cristopher Byassee: or
  Mark Acosta: yeah.
  Cristopher Byassee: just two things which can be put on each other.
  William Smith: Mm.
  Curt Himes: Yeah exactly like Nokia phones.
  William Smith: Mm.
  Cristopher Byassee: Yes,
  Mark Acosta: Yep.
  Cristopher Byassee: exactly like it. Uh, so Maybe we can but we have to decide it, we can put the the the fancy f look of vegetables for instance,
  William Smith: Mm-hmm.
  Cristopher Byassee: to to these covers and s now try to invest in the in in the features.
  William Smith: I think the if we do the cover that's really going with the company's philosophy of having the fashion in in electronics, it
  Cristopher Byassee: Mm.
  William Smith: lets people have the latest fashion even next year when fruit and vegetables might be out, you'll still be able to put a new cover on
  Cristopher Byassee: Mm
  William Smith: it and then
  Cristopher Byassee: mm
  William Smith: it'll
  Cristopher Byassee: mm
  William Smith: still
  Cristopher Byassee: mm
  Curt Himes: Yeah.
  Cristopher Byassee: mm.
  William Smith: be in fashion.
  Curt Himes: 'Cause sometimes look at this computer, th this laptop, it's all black,
  William Smith: Mm.
  Curt Himes: and uh it's quite conventional, and sometimes people don't like too much flashy colours like
  William Smith: Mm.
  Curt Himes: this one presented here.
  William Smith: Mm.
  Curt Himes: So maybe we could do like in the range the set of
  William Smith: Mm.
  Curt Himes: what we propose a black one,
  William Smith: Yep.
  Cristopher Byassee: Mm-hmm.
  Curt Himes: very
  Cristopher Byassee: Mm-hmm.
  Curt Himes: standard one,
  William Smith: Yep.
  Curt Himes: that meets the the requirements of th such people that want really standard
  William Smith: Mm.
  Curt Himes: uh things.
  Cristopher Byassee: Mm. Mm.
  William Smith: And then you have the option of having the different colours,
  Cristopher Byassee: Yes.
  William Smith: different
  Cristopher Byassee: So
  William Smith: covers.
  Curt Himes: Yeah.
  Cristopher Byassee: so so that that would make the trends equal, so we we we really have
  William Smith: Mm.
  Cristopher Byassee: don't
  William Smith: There's
  Cristopher Byassee: have,
  William Smith: n yeah. 'Cause
  Cristopher Byassee: I
  William Smith: that's
  Cristopher Byassee: mean
  William Smith: the that's the feature that could be included in either of them.
  Cristopher Byassee: Mm.
  William Smith: Although it is more with the spongy buttons on the um
  Curt Himes: Yeah,
  Cristopher Byassee: Yes,
  William Smith: on
  Curt Himes: so
  William Smith: the other
  Cristopher Byassee: indeed.
  Curt Himes: a
  William Smith: one.
  Curt Himes: a point better for the
  William Smith: Okay. So.
  Curt Himes: for the number two.
  William Smith: Two and three, or one and two?
  Cristopher Byassee: Yes.
  Mark Acosta: Yeah, it's
  Cristopher Byassee: Say, say one and two. One
  Mark Acosta: one.
  William Smith: Mm-hmm.
  Cristopher Byassee: and two.
  Curt Himes: Okay.
  Cristopher Byassee: So le le let's see. So d this
  William Smith: Okay.
  Cristopher Byassee: one has spongy but buttons?
  Mark Acosta: Yeah, it
  Curt Himes: Yeah,
  Mark Acosta: says
  Curt Himes: the blue
  Mark Acosta: a
  Curt Himes: one uh spongy.
  Cristopher Byassee: Mm, I see, yes okay.
  William Smith: Okay so the average
  Cristopher Byassee: Good.
  William Smith: of that is three six nine divided by five, so
  Cristopher Byassee: Just add
  William Smith: five
  Cristopher Byassee: it.
  Curt Himes: Nine.
  Cristopher Byassee: You know.
  Mark Acosta: One
  William Smith: mm
  Mark Acosta: point
  Cristopher Byassee: Three,
  Mark Acosta: six,
  Cristopher Byassee: six,
  Mark Acosta: one
  William Smith: nine
  Mark Acosta: point
  William Smith: by five,
  Cristopher Byassee: seven.
  William Smith: one point s eight?
  Mark Acosta: One point eight yeah.
  William Smith: This one, eleven thirteen nineteen twenty one,
  Mark Acosta: Four point
  William Smith: divided by five is four point two yep.
  Mark Acosta: Uh four point two.
  Curt Himes: Very good.
  William Smith: Okay. But we still got a very different price for those two so they're
  Cristopher Byassee: Mm-hmm.
  William Smith: not really comparable yet anyway.
  Cristopher Byassee: We we must
  Curt Himes: Yeah, it's right,
  Cristopher Byassee: try to
  Curt Himes: yeah
  Cristopher Byassee: get them
  Curt Himes: that's
  Cristopher Byassee: closer.
  Curt Himes: right.
  William Smith: Yep.
  Cristopher Byassee: Both
  Mark Acosta: Wow.
  Cristopher Byassee: in i i or we just have to choose. And adapt. Because,
  William Smith: Yep.
  Cristopher Byassee: when we choose for this one we have to we have to make it more attractive
  William Smith: Mm-hmm.
  Cristopher Byassee: and w when we to d for this one we have to make it more cheap.
  William Smith: Well it's easier to just make that one cheaper by just taking the speech recognition out. That'll basically take us down
  Cristopher Byassee: Yes,
  William Smith: to
  Cristopher Byassee: well
  William Smith: the budget.
  Cristopher Byassee: But I'm now did y did you work with the same prices that I have here?
  Curt Himes: So I I give yeah I just give a call with the manufacturer uh and uh I explained them and they told William Smith
  Cristopher Byassee: Mm.
  Curt Himes: this could be possible for sixteen Fr Euros. Uh unfortunately we didn't see this chip,
  Mark Acosta: Yeah.
  Curt Himes: uh
  Mark Acosta: Yep.
  Curt Himes: Matthew,
  Cristopher Byassee: Mm,
  Curt Himes: so maybe
  Cristopher Byassee: tha
  Curt Himes: we have to recap with this one.
  Mark Acosta: Maybe we ought to reconsider everything with this, yeah.
  Cristopher Byassee: Well yes, well uh re reconsider it. So let's let's try to to model this this
  Mark Acosta: Mm-hmm.
  Cristopher Byassee: phone in this sheet, uh what kind of energy source uh I I we didn't speak about that. It's a it's a normal battery, or
  Mark Acosta: Yeah, it migh It it'll need uh more than a conventional one, it won't be uh just maybe you might use a A_A_ battery actually. What do you say, Mael?
  Curt Himes: For this one it's a normal battery.
  Cristopher Byassee: Yes. Just so one battery. 'Kay. Electronics. given speech recognition I think w you should go for the less fancy chip.
  Mark Acosta: Yeah.
  Curt Himes: Uh sample speaker,
  Cristopher Byassee: Yeah,
  Curt Himes: yeah.
  Cristopher Byassee: yes, or sample sensor, yes.
  Curt Himes: Sample, yeah, this one.
  Cristopher Byassee: Yes, this one. Okay. Case? Um,
  Curt Himes: So
  Mark Acosta: Curved. Double curved yeah right. It's uh
  Cristopher Byassee: I see I Double
  William Smith: Mm.
  Cristopher Byassee: curve.
  William Smith: Yeah, it's gonna be more than just the biggest case, definitely.
  Curt Himes: So
  Cristopher Byassee: Mm.
  Curt Himes: which one are we talking to?
  Mark Acosta: Are you talking about this or
  Curt Himes: Well
  Mark Acosta: that?
  William Smith: Either
  Cristopher Byassee: Oh
  William Smith: of them.
  Cristopher Byassee: yes, we are talking about,
  Mark Acosta: Mm-hmm.
  Cristopher Byassee: but they have the same shape, but,
  William Smith: Mm.
  Curt Himes: Yeah.
  Cristopher Byassee: actually
  William Smith: They're both
  Cristopher Byassee: bu
  William Smith: going to be not basic cases.
  Cristopher Byassee: So th th this would be double curves?
  William Smith: Mm-hmm.
  Mark Acosta: Yeah.
  Cristopher Byassee: 'Kay. Uh, plastic would
  William Smith: Yeah.
  Cristopher Byassee: be the
  William Smith: The basic one,
  Cristopher Byassee: material.
  William Smith: yep.
  Curt Himes: Is it zero Franc?
  Mark Acosta: A special colour?
  Cristopher Byassee: Uh special colour, now we leave it to the covers.
  Mark Acosta: Uh
  William Smith: So now we're either going
  Cristopher Byassee: Push.
  William Smith: button or L_C_D_s, L_C_D_ display.
  Cristopher Byassee: Mm, yes, but
  Curt Himes: L_C_D_ is. It's okay. Just say L_C_D_.
  William Smith: Is that price per unit, or for the whole
  Cristopher Byassee: Yeah
  Mark Acosta: Ah
  Cristopher Byassee: th
  William Smith: thing?
  Mark Acosta: good.
  Cristopher Byassee: now this is per per unit,
  William Smith: So
  Cristopher Byassee: this
  William Smith: it
  Cristopher Byassee: number
  William Smith: would
  Cristopher Byassee: of
  William Smith: need
  Cristopher Byassee: components.
  William Smith: twelve
  Mark Acosta: Yeah,
  William Smith: buttons.
  Mark Acosta: we might need a scroll wheel, right, for that?
  Curt Himes: No but for this one it's twelve
  Mark Acosta: No,
  Curt Himes: Euro.
  Mark Acosta: for that one also.
  Curt Himes: There are twelve?
  Cristopher Byassee: So,
  Mark Acosta: Yeah that's a scroll.
  Cristopher Byassee: one, two, three, four, five, six, seven, eight, nine, t Yes. Twelve I believe. So this comes to eighteen.
  William Smith: Mm. And that's without any special button supplements.
  Mark Acosta: Yeah, one scroll wheel you might need.
  Cristopher Byassee: So
  William Smith: So we'd have a special colour, special form and special material on all of them. They're not just
  Mark Acosta: Uh
  William Smith: standard buttons.
  Cristopher Byassee: So I think but th do you agree
  Curt Himes: Wait a
  Cristopher Byassee: th
  Curt Himes: minute,
  Cristopher Byassee: that
  Curt Himes: it's
  Cristopher Byassee: thi
  Curt Himes: not it's not double curved, it's single curved, right? Because it's there is no like.
  Cristopher Byassee: Yes
  William Smith: But
  Cristopher Byassee: I
  William Smith: I thought it would be curved on two it's like it's curved on the sides and curved on the top and bottom
  Cristopher Byassee: Yes
  William Smith: as
  Cristopher Byassee: I'm
  William Smith: well,
  Cristopher Byassee: I'm
  William Smith: that's
  Cristopher Byassee: no
  William Smith: what
  Cristopher Byassee: I'm
  William Smith: I thought.
  Cristopher Byassee: no I'm not sh sure.
  Curt Himes: Well it's
  Cristopher Byassee: Yes I kno undes I understand
  Curt Himes: you know
  Cristopher Byassee: what you mean,
  Curt Himes: this
  Cristopher Byassee: yes.
  Curt Himes: curve like this so, it's w there is only is is is there is nothing like y you know in the other stuff
  William Smith: You talking about
  Curt Himes: there
  William Smith: concave
  Curt Himes: are
  Cristopher Byassee: Uh-huh.
  Curt Himes: yeah concave.
  William Smith: curves?
  Curt Himes: So I
  Cristopher Byassee: Both.
  Curt Himes: think we can put um
  William Smith: You think a single curved?
  Curt Himes: the single curved in the sixteen. That makes uh seventeen. And what are just The bt buttons, we have twelve buttons, are you sure? Yeah.
  William Smith: Mm.
  Cristopher Byassee: Yes. Uh
  William Smith: We have more, we've got those the scroll
  Curt Himes: So
  William Smith: wheel on the side
  Curt Himes: I had a
  William Smith: and
  Curt Himes: bad uh
  William Smith: yeah
  Mark Acosta: Bad estimate,
  Cristopher Byassee: W d
  Mark Acosta: right?
  William Smith: The sc
  Curt Himes: bad estimation.
  Cristopher Byassee: we have we haven't talk about a, but that's no a is very exp inexpensive
  William Smith: Mm.
  Cristopher Byassee: I believe but it is not in the list.
  William Smith: We've got a scroll wheel for the volume don't we, or is it some other thing that's not on there.
  Cristopher Byassee: W ho h is this a scroll wheel or is this a a a sort
  Curt Himes: No no
  Cristopher Byassee: of
  Curt Himes: no.
  Cristopher Byassee: button which can be pressed on two sides uh so for higher and lower?
  William Smith: 'Kay we've only got five minutes left guys so we need to wrap it up pretty fast.
  Curt Himes: Yes, a kind of scroll wheel.
  William Smith: So this is even more than the um
  Cristopher Byassee: Mm.
  William Smith: than the cost you gave, the sixteen Euros.
  Cristopher Byassee: Mm-hmm.
  Curt Himes: Okay, so based on that, yeah, um where is the es okay sample speaker
  Mark Acosta: That is the sample sensor and sample speaker.
  Cristopher Byassee: So um
  Curt Himes: But still, yeah
  Mark Acosta: We just
  Curt Himes: it
  Mark Acosta: need that actually.
  Cristopher Byassee: We're
  Mark Acosta: We need one.
  Cristopher Byassee: We We could go for the for the for the for the for a simple chip, but then we can't have the the speech recognition, yes? Yes?
  Curt Himes: No we cannot, yeah.
  Cristopher Byassee: So so
  Curt Himes: So
  Mark Acosta: S
  Cristopher Byassee: w when we w a
  Curt Himes: But the
  Cristopher Byassee: this
  Curt Himes: um
  Cristopher Byassee: would this would be cutting the speech recognition.
  Curt Himes: Yeah but if you have the near the L_C_D_ you can um choose select between um you know like uni universal between audio, T_V_ and V_C_R_, and this needs a needs a advanced chip.
  Cristopher Byassee: Transti
  Curt Himes: Right, Matthew?
  Mark Acosta: Oh I i
  Curt Himes: Or
  Mark Acosta: it
  Curt Himes: regular chip?
  Mark Acosta: I think it's going
  Curt Himes: I think
  Mark Acosta: to be y
  Curt Himes: yeah regular,
  Mark Acosta: y yeah
  Curt Himes: today
  Mark Acosta: it's th
  Curt Himes: we you can do that
  Cristopher Byassee: Say
  Curt Himes: with
  Mark Acosta: with
  Curt Himes: regular
  Mark Acosta: the regular
  Curt Himes: chip.
  Mark Acosta: chip,
  Cristopher Byassee: say
  Mark Acosta: yeah.
  Cristopher Byassee: it's regular,
  Curt Himes: Yeah. Okay.
  Cristopher Byassee: regular chip,
  Curt Himes: Okay.
  Cristopher Byassee: and we still
  Mark Acosta: Yeah.
  Cristopher Byassee: on fifteen, so
  Curt Himes: So. And what about the number of buttons buttons uh
  Cristopher Byassee: Yes but that maybe
  Curt Himes: my
  Cristopher Byassee: Well we can just say
  Curt Himes: Matthew?
  Mark Acosta: Uh
  Cristopher Byassee: one.
  Curt Himes: When you look at this w, this u uh item,
  Mark Acosta: Yeah.
  Cristopher Byassee: Ca l we are just
  Curt Himes: But
  Cristopher Byassee: when we just want to uh to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty. So is it possible?
  William Smith: But that's seven basic buttons right, seven buttons without any adds-on, without special colours or form or material.
  Mark Acosta: That'll
  Cristopher Byassee: Mm-hmm.
  Mark Acosta: be then we have uh have to ask the user to press it several
  Curt Himes: You
  Mark Acosta: times.
  Curt Himes: cannot make a phone to your boss saying twelve fifty is really
  Cristopher Byassee: No no, he
  Curt Himes: really
  Cristopher Byassee: he
  Curt Himes: low,
  William Smith: Well
  Cristopher Byassee: he
  Curt Himes: no?
  Cristopher Byassee: I I
  William Smith: So the L_C_D_ display is is three Francs, sorry three Euros,
  Cristopher Byassee: Mm-hmm.
  William Smith: by itself.
  Curt Himes: And uh we don't want to to change that right? We
  Mark Acosta: Uh
  Curt Himes: we really want a L_C_D_ other
  Cristopher Byassee: Mm-hmm.
  Curt Himes: otherwise we w wouldn not get the market.
  Cristopher Byassee: Otherwise y
  Curt Himes: It's evident.
  Cristopher Byassee: you ha you have a s ve very normal uh thing like this.
  Curt Himes: Yeah.
  William Smith: Mm. So
  Curt Himes: And I
  William Smith: twelve
  Curt Himes: dunno
  William Smith: Euro fifty, we got two off of the battery, we can't do anything about that, so ten fifty, if we want an L_C_D_ dispra display, that's seven fifty um, so we've got seven fifty to use for the case and for the buttons.
  Cristopher Byassee: Mm.
  William Smith: And the chip. Sorry the chip's up there already.
  Cristopher Byassee: Mm-hmm, mm-hmm.
  William Smith: So we're gonna have to scale this down to get within budget, there's no doubt about that.
  Cristopher Byassee: A
  Curt Himes: So wha what what each of us think about the because it's measure point the L_C_D_, um Do you think it's important?
  Mark Acosta: Or we could even replace them by buttons actually.
  Curt Himes: Because sometimes whe when you watch the T_V_ in fact, you have a big display and maybe you don't need one more in your hands? I dunno, I'm just
  Mark Acosta: A actually
  Cristopher Byassee: Mm
  William Smith: Mm.
  Mark Acosta: it depends,
  Curt Himes: asking.
  Mark Acosta: it depends what kind of functionalities you want to add into it,
  William Smith: Yep.
  Mark Acosta: for example if you add two more functionalities then better you add two more buttons, or
  William Smith: Mm.
  Mark Acosta: and you'll have L_C_D_ display
  William Smith: Yeah.
  Mark Acosta: which is that is going to bring the cost by
  William Smith: I
  Mark Acosta: two
  William Smith: think,
  Mark Acosta: two Euros at least.
  William Smith: unless we can really drive these prices down we need to get rid of the L_C_D_ display.
  Mark Acosta: Okay so we can
  Curt Himes: Yeah,
  Mark Acosta: get
  Curt Himes: it's
  Mark Acosta: rid
  Curt Himes: true
  Mark Acosta: of it
  Curt Himes: yeah.
  Mark Acosta: and then add
  Curt Himes: But uh,
  Mark Acosta: a couple of buttons.
  Curt Himes: do we want that? On the market point of view, yeah. What do you think uh, L_C_D_ is a major feature,
  Cristopher Byassee: Mm.
  Curt Himes: or?
  Cristopher Byassee: I
  William Smith: For the price, it's gonna be what we can afford, and it's looking like we can't afford the L_C_D_ display, there's no way we can get it in there.
  Cristopher Byassee: I think we have to come to a decision
  William Smith: Mm.
  Cristopher Byassee: now, just I I think we we what we just do i is vote about the uh the L_C_D_
  William Smith: Mm-hmm.
  Cristopher Byassee: uh display so
  Curt Himes: You assume, you want a democratic voyt vote, right?
  Cristopher Byassee: Yes.
  Curt Himes: Okay.
  Cristopher Byassee: Yes. Yes.
  Curt Himes: Okay.
  Cristopher Byassee: One man one vote. S so who thinks the the L_C_D_ disply display should be i should be in it?
  William Smith: I th I'd like t it to be in but I can't see it happening. I can't
  Cristopher Byassee: Mm.
  William Smith: see it fitting in.
  Cristopher Byassee: Mm-hmm mm-hmm.
  Mark Acosta: I think but
  Curt Himes: We
  William Smith: Bu y
  Curt Himes: need to
  William Smith: you're
  Curt Himes: be.
  William Smith: a power voter uh veto anyway as Project
  Cristopher Byassee: Mm-hmm,
  William Smith: Manager.
  Cristopher Byassee: I know,
  Curt Himes: Yeah.
  Cristopher Byassee: but
  Mark Acosta: Yeah but the only thing is that what is the multiple functionalities you want to include with that.
  William Smith: well we have to make a decision now, that's
  Mark Acosta: Yeah.
  William Smith: it.
  Cristopher Byassee: Yes. So uh uh having an L_C_D_ s display is just uh uh have very very limited amount of buttons. Is that acceptable? Ca can I have can the functions be implement in an
  Curt Himes: Yes.
  Cristopher Byassee: You've you you agree.
  Mark Acosta: W I I
  Cristopher Byassee: So hav
  Mark Acosta: I just
  Cristopher Byassee: hav having seven buttons, instead of twelve.
  Mark Acosta: Yeah.
  Cristopher Byassee: So that wou would be cutting cutting suh say about these buttons.
  Curt Himes: Because one yeah th show William Smith that uh actually we could in fact we move these three buttons and have three uh possibilities for each of the three here.
  Cristopher Byassee: Mm.
  Curt Himes: Here one, at the middle, and at the
  William Smith: Mm.
  Curt Himes: bottom.
  William Smith: I think then we we're really losing ease of use.
  Curt Himes: Okay,
  Mark Acosta: That will create another problem. For the people to use it. It's not going to be easy.
  William Smith: Okay.
  Curt Himes: Okay.
  Cristopher Byassee: Mm.
  Mark Acosta: Doing that.
  Cristopher Byassee: So um I I think we should we should cut the L_C_D_ screen. That that's that's my opinion.
  Mark Acosta: No, it's okay, you uh cut
  Cristopher Byassee: Just
  Mark Acosta: the L_C_D_ screen and introduce two more buttons.
  William Smith: Okay. So L_C_D_'s out, is speech rec out now? We've
  Curt Himes: The speech recognition is out.
  William Smith: Yep.
  Cristopher Byassee: Uh where, L_C_
  Curt Himes: Because of the budget, yeah.
  William Smith: Yep.
  Cristopher Byassee: Okay w we now we can just uh
  William Smith: So are we basically back to the original one now, back to the first version? Which turns out to be on budget exactly, pretty much.
  Mark Acosta: Yeah.
  William Smith: With these new costings.
  Curt Himes: Yes.
  William Smith: So just look at forget that one and look at that one now.
  Cristopher Byassee: Yes.
  Curt Himes: Yeah.
  Cristopher Byassee: Yes. I th I th I think w we just go for this one and that
  William Smith: Mm.
  Cristopher Byassee: that now twelve Euros is the
  William Smith: Yep.
  Cristopher Byassee: is is the price, okay.
  William Smith: Okay.
  Cristopher Byassee: My m my
  William Smith: Well that's
  Cristopher Byassee: supervisor
  William Smith: that's
  Cristopher Byassee: will be glad that it's fifty cents
  William Smith: Yep.
  Cristopher Byassee: cheaper than
  Curt Himes: Actually
  Cristopher Byassee: he
  Curt Himes: yeah,
  Cristopher Byassee: expected.
  Curt Himes: we we
  William Smith: So.
  Curt Himes: we will not need the really uh expert designers
  William Smith: Mm.
  Mark Acosta: Yeah.
  Curt Himes: um because the amount, yeah.
  William Smith: Yep.
  Cristopher Byassee: Okay.
  William Smith: So w we can go back and l talk to the suppliers maybe and see if we can drive the prices down to add a few more things in but that's all we can do with the restrictions we have at the moment.
  Cristopher Byassee: Okay, good. Then we the same. Thank you.
  Mark Acosta: Okay.
  Cristopher Byassee: That was it.
  William Smith: Mm-hmm.
  Mark Acosta: That's it.
  Curt Himes: Thanks.
  Mark Acosta: Cool.
  William Smith: Okay.
Updated Content: As the meeting opens Cristopher Byassee tells the group that they must stay within the budget of twelve Euro and fifty cents or will have to redesign. After Matthew arrives the designers begin presenting the two prototypes, beginning with the basic conventional one which is shaped like a surfboard and costs 7 or 8 Euros to produce. It contains an on-off button, volume switch, up/down channel function, 10 digits, and two extra buttons for teletext and an additional function. The next control is futuristic because feels like a mobile phone, has 6 keys, and is smooth. It also has a power button, channel up/down, slow pause/slow stop, LCD screen, toggle switch that changes it from audio to video, and microphone. It would cost 16 Euros to produce, which is out of the budget. William Smith gives the product evaluation and they rate them on look and feel, innovation, ease of use, appeal to the correct demographic, and adherence to the company motto and fashion trends. They discuss the energy source, shape, chip type, LCD and speech recognition, and additional buttons. After choosing features their remote costs 12 Euros to produce. They close the meeting by thanking one another.