Extracted Content: Kris Sequra: Hmm hmm hmm.
  Royce Toure: Are we we're not allowed to dim the lights so people can see that a bit better?
  Kris Sequra: Yeah.
  Royce Toure: Okay, that's fine. Am I supposed to be standing up there?
  Catherine Phillips: So
  Royce Toure: Okay.
  Catherine Phillips: we've got both of these clipped on? She gonna answer Catherine Phillips
  Royce Toure: Yeah,
  Catherine Phillips: or not?
  Royce Toure: I've got
  Catherine Phillips: Right, both of them, okay.
  Royce Toure: Yes.
  Catherine Phillips: God. Jesus, it's gonna fall off.
  Kris Sequra: Okay Yep yep, Okay.
  Royce Toure: Okay.
  Kris Sequra: Tu tu tu tu
  Royce Toure: Hello everybody.
  Kris Sequra: Hi, good morning.
  Royce Toure: Um I'm Sarah, Royce Toure and this is our first meeting, surprisingly enough. Okay, this is our agenda, um we will do some stuff, get to know each other a bit better to feel more comfortable with each other. Um then we'll go do tool training, talk about the project plan, discuss our own ideas and everything um and we've got twenty five minutes to do that, as far as I can understand. Now, we're developing a remote control which you probably already know. Um, we want it to be original, something that's uh people haven't thought of, that's not out in the shops, um, trendy, appealing to a wide market, but you know, not a hunk of metal, and user-friendly, grannies to kids, maybe even pooches should be able to use it. Okay, um, first is the functional design, um this is where we all go off and do our individual work, um what needs need to be fulfilled by the product, um what effects the product has to have and how it's actually going to do that. Um, conceptual design, what we're thinking, how it's gonna go and then the detailed design, how we're actually gonna put it into practice and make it work.
  Kris Sequra: 'Kay.
  Royce Toure: Okay, right. We're gonna practice with the pens and draw our favourite animal on the white board, I'll go first, and um sum up the characteristics of that animal. So
  Kris Sequra: Oops.
  Royce Toure: Okay, I'll leave space for everyone else. Um
  Royce Toure: What's missing?
  Royce Toure: We're running out of blue. Okay. I'm not gonna ask you to guess, I'm going to tell you that's supposed to be a tiger.
  Kris Sequra: Mm.
  Royce Toure: And I see them
  Kris Sequra: Oh
  Royce Toure: as
  Kris Sequra: sorry.
  Royce Toure: majestic,
  Kris Sequra: Mm-hmm.
  Royce Toure: and independent, and proud. Now, who would like to go next?
  Kris Sequra: Yeah, Catherine Phillips.
  Royce Toure: 'Kay.
  Kris Sequra: Cat. Where did this come from?
  Royce Toure: Is that your lapel then?
  Kris Sequra: Uh,
  Royce Toure: There you go.
  Kris Sequra: yep. Thank you. Uh, maybe you can guess what I'm trying to make?
  Catherine Phillips: A kind of dog?
  Kris Sequra: Yep. It's actually sitting, so
  Catherine Phillips: Sorry?
  Lori Shifflett: It's sitting
  Kris Sequra: it's sitting,
  Lori Shifflett: down.
  Kris Sequra: it's not standing.
  Catherine Phillips: Uh.
  Kris Sequra: Okay, I see it as one thing it's very supportive. It's your best friend your you can talk to a dog, it can be your best friend, it doesn't discriminate between you, based on what you are. Second it's loyal and third thing it's got intuition. dogs can som sometimes can make out between a thief and a
  Catherine Phillips: Mm-hmm.
  Kris Sequra: person so basically these are the three unique features I think belong to a dog.
  Royce Toure: Okay, thank you.
  Kris Sequra: Thank you.
  Lori Shifflett: Yeah I'll
  Kris Sequra: Okay.
  Lori Shifflett: have a go.
  Kris Sequra: Sorry.
  Catherine Phillips: Please, please
  Lori Shifflett: Thanks.
  Catherine Phillips: leave Catherine Phillips a space at the bottom, I'm little,
  Lori Shifflett: Alright,
  Catherine Phillips: you can get to
  Lori Shifflett: okay.
  Catherine Phillips: the top, with standing on a chair.
  Lori Shifflett: Well since you guys have chosen the ones I wanted to do, I'll have
  Royce Toure: Okay.
  Lori Shifflett: to have to
  Kris Sequra: Does
  Lori Shifflett: go
  Kris Sequra: it
  Lori Shifflett: for
  Kris Sequra: look
  Lori Shifflett: something
  Kris Sequra: like a dog
  Lori Shifflett: a bit
  Kris Sequra: actually?
  Lori Shifflett: random. And also, my drawing skill isn't that great
  Royce Toure: Well,
  Lori Shifflett: so,
  Royce Toure: as you can see, the quality
  Lori Shifflett: yeah.
  Kris Sequra: Mm.
  Royce Toure: of the work today is um
  Catherine Phillips: I think it's outstandingly good.
  Lori Shifflett: Okay, now I'm gonna have to change what is was originally gonna be because that looks like a beak now, so.
  Catherine Phillips: Crocodile?
  Royce Toure: Gonna be
  Lori Shifflett: Yeah,
  Royce Toure: a
  Lori Shifflett: it
  Royce Toure: bird.
  Lori Shifflett: can be a crocodile, it can be
  Royce Toure: Is
  Lori Shifflett: a
  Royce Toure: it
  Lori Shifflett: crocodile.
  Royce Toure: gonna be it's
  Lori Shifflett: an
  Royce Toure: gonna
  Lori Shifflett: at
  Royce Toure: be
  Lori Shifflett: first
  Royce Toure: a bird.
  Lori Shifflett: firstly it was an attempt at a T_ Rex and then it sort
  Catherine Phillips: O
  Lori Shifflett: of changed into a pelican but it can be a crocodile now actually.
  Royce Toure: That's lovely.
  Lori Shifflett: Yeah
  Catherine Phillips: Beauti
  Lori Shifflett: and
  Catherine Phillips: that's
  Lori Shifflett: uh I'll have to think on the spot of uh things that it is. Um uh scary, uh strong, yeah that's about it I think.
  Royce Toure: Okay it's fine.
  Catherine Phillips: Okay. Um, I'm very impressed your artistic skills,
  Lori Shifflett: Uh
  Catherine Phillips: mine's are dreadful.
  Lori Shifflett: uh
  Catherine Phillips: Oops this is now coming apart, let Catherine Phillips just put the top in.
  Lori Shifflett: Wo
  Catherine Phillips: I hope that clicks in, I'll just I'll hold it on, okay. Oops, oh dear, what happened there?
  Royce Toure: Technical help.
  Catherine Phillips: Hopefully
  Lori Shifflett: Hmm.
  Catherine Phillips: that'll stay on, two-handed version.
  Lori Shifflett: Okay.
  Catherine Phillips: Okay, uh Again this is off the top of my head, I was gonna do a big
  Lori Shifflett: Uh
  Catherine Phillips: cat too, um. Oh
  Royce Toure: Hmm.
  Catherine Phillips: dear, it doesn't look what like what I want it to be.
  Lori Shifflett: S
  Catherine Phillips: Uh.
  Lori Shifflett: Uh
  Catherine Phillips: It's not a vampire bat honestly.
  Royce Toure: Okay, yeah.
  Catherine Phillips: Uh and somewhere there's a body behind.
  Lori Shifflett: Okay,
  Catherine Phillips: That's
  Lori Shifflett: some
  Catherine Phillips: my dreadful
  Lori Shifflett: sort of
  Catherine Phillips: that's the worst yet,
  Lori Shifflett: bird.
  Catherine Phillips: that's it's meant to be an eagle
  Royce Toure: A seagu
  Lori Shifflett: Ah
  Kris Sequra: Eagle,
  Royce Toure: right,
  Lori Shifflett: eagle,
  Kris Sequra: okay.
  Lori Shifflett: right
  Royce Toure: not
  Catherine Phillips: you
  Lori Shifflett: okay.
  Catherine Phillips: can
  Royce Toure: a seagull.
  Catherine Phillips: tell it's a flying animal could have been a seagull, I never thought of a seagull. An eagle, um again I'm thinking on my feet goodness. I suppose they're all so independent, I'd put that one down again. Da dum um.
  Lori Shifflett: They're good at golf.
  Catherine Phillips: Indepen independent, right, did you say they're good at golf?
  Lori Shifflett: Yeah,
  Catherine Phillips: Are they?
  Lori Shifflett: no yeah,
  Royce Toure: Eagle.
  Catherine Phillips: Oh.
  Lori Shifflett: an eagle.
  Catherine Phillips: Oh right, okay, I'm not good at golf. I'd say they're quite free-spirited, flying around everywhere, doing their own thing. And uh, birds of prey aren't they, oh dear,
  Royce Toure: Mm-hmm.
  Catherine Phillips: intrepid. I'll put that, intrepid. There we go,
  Royce Toure: That's
  Catherine Phillips: hope
  Royce Toure: lovely.
  Catherine Phillips: that pen's gonna be okay. Whoops.
  Royce Toure: Okay. That was fun, right. Um finance-wise, we've got a selling price at twenty five Euros, which I don't actually know what that is in Pounds, at all. Any ideas?
  Lori Shifflett: It's about
  Catherine Phillips: Seventeen.
  Lori Shifflett: mm,
  Kris Sequra: One point four
  Lori Shifflett: mm yeah.
  Kris Sequra: or something like that. One point four Euro would make a Pound or something
  Lori Shifflett: Yeah,
  Kris Sequra: like that.
  Lori Shifflett: yeah, something like that, so
  Kris Sequra: Yeah.
  Lori Shifflett: that
  Royce Toure: D
  Lori Shifflett: yeah about seventeen,
  Royce Toure: fifteen?
  Catherine Phillips: Seventeen
  Royce Toure: Seventeen.
  Lori Shifflett: seventeen
  Catherine Phillips: Pounds.
  Lori Shifflett: Pounds,
  Royce Toure: Okay,
  Lori Shifflett: something like that.
  Royce Toure: that's expensive.
  Catherine Phillips: Should we be making notes of this? We can just refer to this later can't
  Lori Shifflett: But
  Royce Toure: I
  Catherine Phillips: we?
  Royce Toure: think so,
  Catherine Phillips: Yeah,
  Royce Toure: I think
  Catherine Phillips: okay.
  Royce Toure: so, I'll be able to um pull it up, or
  Catherine Phillips: Okay.
  Royce Toure: I could put it
  Lori Shifflett: Havi
  Royce Toure: in the shared folder or
  Lori Shifflett: having
  Royce Toure: something.
  Lori Shifflett: said that though, if you wanna get one of those the the ones on the market at the moment they're s they're about twenty pounds anyway. So,
  Catherine Phillips: Right.
  Royce Toure: Really?
  Lori Shifflett: it'd still be yeah, we had to
  Catherine Phillips: So
  Lori Shifflett: buy one.
  Royce Toure: Mm.
  Catherine Phillips: so
  Royce Toure: I
  Catherine Phillips: I suppose
  Royce Toure: think
  Catherine Phillips: later it depends if we want to undercut the price, we d or or is it going to make our product look a cheapie-cheapie option?
  Royce Toure: Yeah,
  Lori Shifflett: Hmm.
  Royce Toure: um production cost's at twelve fifty, so
  Kris Sequra: Okay, pretty huge margin.
  Royce Toure: half of the selling price is
  Lori Shifflett: Yeah.
  Royce Toure: taken
  Catherine Phillips: Mm.
  Royce Toure: up by building it.
  Catherine Phillips: Mm-hmm.
  Royce Toure: Um, and profit aim is fifty million Euros, which is uh
  Catherine Phillips: In our first year?
  Royce Toure: Yi yes, um yeah, I presume so.
  Catherine Phillips: Mm-hmm.
  Kris Sequra: So
  Royce Toure: Um
  Kris Sequra: then
  Catherine Phillips: You've got market range international and you did say earlier it's got to be a um accessible and usable by sort of all age groups
  Royce Toure: Mm-hmm.
  Catherine Phillips: just t we're not focusing on business market, any particular thing, it's
  Royce Toure: No,
  Catherine Phillips: everyone user-friendly
  Royce Toure: yeah.
  Catherine Phillips: to everyone. Okay. Big
  Royce Toure: So
  Catherine Phillips: target group.
  Royce Toure: yes, yes, I don't think we have to I don't think it's a case of worrying about different languages and things like that,
  Catherine Phillips: No.
  Royce Toure: um making that a key point, just that it's going to be in the international market like
  Catherine Phillips: Mm.
  Royce Toure: Australia, America, things like that. Okay. What are your experiences with remote controls? I mean I've got we got um we had three videos, a T_V_ and a sort of amp thing all
  Kris Sequra: Mm-hmm.
  Royce Toure: set up
  Lori Shifflett: Yeah.
  Royce Toure: so we got one of the universal remote controls,
  Catherine Phillips: Alright.
  Lori Shifflett: Yeah.
  Kris Sequra: Yeah,
  Royce Toure: um
  Kris Sequra: that c
  Royce Toure: that you programme each of your things into, but that kept losing the signals so we'd have to re-programme it every now and again. I think it was quite a cheapie as well,
  Catherine Phillips: Mm-hmm.
  Lori Shifflett: Yeah
  Royce Toure: so
  Lori Shifflett: uh.
  Royce Toure: that might have had something to do with it, but that was quite good, the fact that you could
  Lori Shifflett: Use all the ones
  Royce Toure: You didn't
  Lori Shifflett: at the same
  Royce Toure: have
  Lori Shifflett: time.
  Royce Toure: six remote controls sitting
  Catherine Phillips: Right.
  Royce Toure: in front of
  Kris Sequra: Okay,
  Royce Toure: you.
  Kris Sequra: you wanna integrate everything into one like
  Lori Shifflett: Yeah,
  Catherine Phillips: Mm-hmm.
  Kris Sequra: Okay.
  Lori Shifflett: 'cause
  Catherine Phillips: My
  Lori Shifflett: you
  Catherine Phillips: experience has only been being given the remote control with the object I buy, not doing any tampering with it and programming, using it to programme T_V_ and uh uh videos and things. But basically on, off, volume up and down, channel one, two, th that basic functions,
  Royce Toure: Mm.
  Catherine Phillips: I don't think I could go any further with it than that, so, I suppose it's got to be something usable by someone like Catherine Phillips as well.
  Royce Toure: Yeah, the main that's the main stuff anyway,
  Catherine Phillips: Mm-hmm.
  Royce Toure: I mean and you don't want to I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words
  Catherine Phillips: Mm.
  Royce Toure: saying what they all do and just
  Lori Shifflett: Yeah.
  Royce Toure: sitting there searching for the teletext
  Catherine Phillips: Mm.
  Royce Toure: button or
  Catherine Phillips: And
  Royce Toure: something
  Catherine Phillips: symbols
  Royce Toure: like that.
  Catherine Phillips: that you don't necessarily
  Royce Toure: Yeah.
  Catherine Phillips: understand, symbols you're meant to understand that you don't.
  Kris Sequra: So simplification
  Royce Toure: Um.
  Kris Sequra: of symbols you could think
  Royce Toure: When
  Kris Sequra: of.
  Royce Toure: they're when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options
  Catherine Phillips: Oh yeah.
  Royce Toure: kind of recording, things like that inside it.
  Catherine Phillips: Mm-hmm.
  Royce Toure: 'Cause it doesn't make when you pick it up it doesn't make it really complicated to
  Catherine Phillips: Mm.
  Royce Toure: look at, it's obvious
  Catherine Phillips: Mm-hmm.
  Royce Toure: what
  Lori Shifflett: Mm.
  Royce Toure: you're doing, um.
  Catherine Phillips: Actually that just raises a point, I wonder what our design people think, but you know on a mobile phone,
  Kris Sequra: Mm-hmm.
  Catherine Phillips: you can press a key and it gives you a menu, it's
  Kris Sequra: Menu,
  Catherine Phillips: got a menu
  Kris Sequra: alright.
  Catherine Phillips: display, I wonder if incorporating that into the design of a remote control might be useful,
  Lori Shifflett: Yeah.
  Catherine Phillips: so you've got a little
  Kris Sequra: Uh
  Catherine Phillips: L_C_D_
  Kris Sequra: uh
  Catherine Phillips: display.
  Kris Sequra: Right, I was thinking on the same lines you, instead of having too many b buttons and make it complicated for the user, may h maybe have an L_C_D_ di display or something like that, like a mobile,
  Catherine Phillips: With menus,
  Kris Sequra: yeah and with
  Catherine Phillips: yeah,
  Kris Sequra: menus.
  Catherine Phillips: yeah.
  Kris Sequra: And if it's s somewhat similar to what you have on mobile phone, people might find it easier to browse and navigate also
  Catherine Phillips: Yeah.
  Kris Sequra: maybe.
  Royce Toure: What about the older generation? What about granny and grandads? Um,
  Kris Sequra: You mean to save it lesser
  Royce Toure: my grandad
  Kris Sequra: number.
  Royce Toure: can answer his mobile phone, but
  Lori Shifflett: Yeah.
  Royce Toure: he couldn't even dream
  Catherine Phillips: Mm-hmm.
  Royce Toure: of texting or something
  Catherine Phillips: Mm-hmm.
  Royce Toure: like that.
  Catherine Phillips: Can he programme his remote control or is it basic
  Kris Sequra: Right.
  Catherine Phillips: with that too?
  Royce Toure: I don't think they tape things,
  Lori Shifflett: Yeah,
  Royce Toure: I
  Catherine Phillips: Right.
  Royce Toure: don't think
  Lori Shifflett: my
  Royce Toure: they
  Lori Shifflett: grandad's
  Royce Toure: use
  Lori Shifflett: actually better than Catherine Phillips at using teletext, so.
  Catherine Phillips: Right. So that's a problem regardless of of any design modifications you you come up with,
  Lori Shifflett: Yeah.
  Catherine Phillips: that's gonna be a problem anyway with the older generation
  Royce Toure: Mm, yeah,
  Catherine Phillips: perhaps,
  Royce Toure: the
  Catherine Phillips: and
  Royce Toure: age
  Catherine Phillips: that's another
  Royce Toure: gap.
  Catherine Phillips: issue
  Lori Shifflett: Yeah,
  Catherine Phillips: how we tackle that.
  Lori Shifflett: what it just needs to be as long as it's sort of self-intuitive and you can can work out what everything's doing, 'cause I mean, menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do.
  Royce Toure: Mm.
  Kris Sequra: Mm-hmm.
  Lori Shifflett: But
  Royce Toure: I
  Lori Shifflett: I
  Royce Toure: d
  Lori Shifflett: don't know how
  Royce Toure: I don't like the, you know the new phones that have kind of got a Windows-based
  Lori Shifflett: Oh yeah.
  Royce Toure: running system.
  Catherine Phillips: Mm-hmm.
  Royce Toure: I find it really confusing, I kept getting lost in the phone, I di I've not got a new one but uh my
  Catherine Phillips: Right.
  Royce Toure: friend got a new one and I was trying to do things with it and I just kept getting lost, but that's just Catherine Phillips.
  Lori Shifflett: Yeah, I don't I don't know how for twenty fi, or twelve Euros fifty how much of a excellent screen you could get,
  Royce Toure: Yeah.
  Lori Shifflett: you'd you'd have to sort of keep
  Catherine Phillips: Mm-hmm.
  Lori Shifflett: it down to a black and white L_C_D_ thing anyway,
  Catherine Phillips: Is
  Lori Shifflett: I'd
  Catherine Phillips: it possible
  Lori Shifflett: assume.
  Catherine Phillips: that that for the older generation you could have like an extra button that you press for large print like you do in large print books?
  Kris Sequra: Okay.
  Catherine Phillips: Obviously
  Royce Toure: Teletext
  Catherine Phillips: it displays
  Royce Toure: has got that
  Catherine Phillips: less
  Royce Toure: option
  Catherine Phillips: on
  Royce Toure: as
  Catherine Phillips: the
  Royce Toure: well.
  Catherine Phillips: screen, it displays less on the screen but as long as they can read it that's the main thing.
  Royce Toure: Yeah. Or what about kind of a dual function? In that you've got the basic buttons just for your play, volume, programme things
  Catherine Phillips: Mm-hmm.
  Royce Toure: and also and then a menu to go into with obvious pictures, obvious symbols and
  Catherine Phillips: Yeah.
  Royce Toure: that's where you control
  Catherine Phillips: Mm-hmm.
  Royce Toure: recording and things like that.
  Catherine Phillips: Mm. The other thing is, just ch chucking into mobile phone f design features again, it could have a flip top remote control so that when you flip over the top, your screen is you can have a bigger screen in
  Royce Toure: Mm-hmm.
  Catherine Phillips: the
  Kris Sequra: Mm, okay.
  Catherine Phillips: the flip over.
  Royce Toure: I think
  Kris Sequra: S
  Royce Toure: that's a cost thing,
  Lori Shifflett: Y
  Royce Toure: I don't
  Kris Sequra: It
  Royce Toure: I
  Catherine Phillips: Yeah?
  Kris Sequra: might
  Royce Toure: don't know how much we're gonna know about
  Kris Sequra: it might save a b bit of space, it's i instead
  Catherine Phillips: Mm-hmm.
  Kris Sequra: of looking bulky, it might look
  Royce Toure: Yes,
  Kris Sequra: small.
  Royce Toure: no
  Catherine Phillips: Yeah,
  Royce Toure: that's important.
  Lori Shifflett: Yeah.
  Kris Sequra: But it might have
  Catherine Phillips: like
  Kris Sequra: its
  Catherine Phillips: smaller.
  Kris Sequra: cost implications.
  Royce Toure: Okay.
  Catherine Phillips: And there's no reason we need to make it look as fashionable and stylish as a mobile phone, it can still be lightweight plastic,
  Royce Toure: Mm.
  Catherine Phillips: you know?
  Kris Sequra: Right.
  Catherine Phillips: Something that's easily moulded and produced.
  Royce Toure: Yeah.
  Catherine Phillips: Sorry I'm treading on your territory guys.
  Lori Shifflett: No uh uh
  Royce Toure: Um, right, okay we've got half an hour before the next meeting, so we're all gonna go off and do our individual things. Um I think that's probably about it and then we'll come back and liaise again
  Lori Shifflett: Yeah.
  Royce Toure: and I get to do another fantastic PowerPoint presentation.
  Lori Shifflett: Just just a quick thing about
  Royce Toure: Sure.
  Lori Shifflett: the um about what you're saying about the uh does does it need to be fashionable? The sort of I I had a quick look at the company website and it's like the the uh we put the fashion into electronics,
  Catherine Phillips: Ah
  Lori Shifflett: so
  Catherine Phillips: right.
  Lori Shifflett: I think
  Kris Sequra: Okay.
  Royce Toure: Okay.
  Lori Shifflett: think the
  Catherine Phillips: Okay.
  Lori Shifflett: whole design thing might be qui
  Catherine Phillips: Sure
  Lori Shifflett: I mean
  Catherine Phillips: b
  Lori Shifflett: you don't you
  Catherine Phillips: y yeah.
  Lori Shifflett: you can still have plastic and it'd look quite
  Catherine Phillips: But
  Lori Shifflett: good but
  Catherine Phillips: yeah, I mean it doesn't have to be that, you know th that was my main point,
  Lori Shifflett: Yeah.
  Catherine Phillips: we don't have to use metal, I don't know if using
  Royce Toure: Mm.
  Catherine Phillips: plastic does make it cheaper, I presume it would.
  Lori Shifflett: Yeah.
  Catherine Phillips: Yeah,
  Royce Toure: I would
  Lori Shifflett: Yeah.
  Royce Toure: it
  Catherine Phillips: yeah,
  Royce Toure: would probably.
  Catherine Phillips: yeah.
  Royce Toure: I mean there's Sky remote controls and everything. They're kind of moulded and look a bit different, and the Telewest remote controls are silver plastic, which
  Catherine Phillips: Right.
  Royce Toure: looks a bit smarter, so yeah I guess that's stuff we can think
  Catherine Phillips: Okay.
  Royce Toure: about. Okay, so let's break it up there.
  Catherine Phillips: 'Kay.
  Royce Toure: Okay?
  Lori Shifflett: Okay.
  Royce Toure: So, see you in half an hour.
  Catherine Phillips: back to our room?
  Royce Toure: I think
  Kris Sequra: Mm,
  Royce Toure: so,
  Kris Sequra: yeah.
  Catherine Phillips: Yep?
  Royce Toure: yeah.
Updated Content: Royce Toure gave an introduction to the goal of the project, to create a trendy yet user-friendly remote. She presented a long-range agenda for the whole project. The group introduced themselves to each other and practiced with the meeting room tools by drawing on the board. Royce Toure presented the project budget, the projected price point, and the projected profit aim for the project. Then the group began a discussion about their own experiences with remote controls to generate initial design ideas for making the product user-friendly. They discussed grouping features into a menu and adding an LCD display. They also discussed the look of various materials that may be used in the design, in keeping with the company's goal to create fashionable electronics.