Extracted Content: Chong Mcguffin: Is this okay?
  Desmond Humphrey: Uh yeah. Fine now.
  Desmond Humphrey: Oh, it's not liking us, it went that-a-way. Computer adjusting. Oh. Uh.
  Desmond Humphrey: Okay. So. Right.
  Desmond Humphrey: You ready back there? Uh okay. Welcome everyone. Um this is the kick-off meeting for the day. Um we're the new group uh to create a new remote control for Real Reaction. As you can see our agenda is to open up the meeting, um become acquainted with each other, um have a little training on tools, uh create a plan, discuss things and and we only have twenty minut twenty five minutes total. Okay. The new remote control is to be original, trendy and user-friendly. That, Steph, is your part, is the user-friendliness. The originality um is gonna take all of us. Um the trendiness we'll probably go look at for some marketing research information from you, Sarah. Um and we'll get on with it. Okay, so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design. Okay? Right. Everybody's supposed to try out the whiteboard. Kate, why don't you try it first, if you can either
  Roman Mccray: Uh yeah, if
  Desmond Humphrey: bring
  Roman Mccray: I
  Desmond Humphrey: your things with
  Roman Mccray: pick with
  Desmond Humphrey: you, I
  Roman Mccray: all
  Desmond Humphrey: guess
  Roman Mccray: these bits and pieces, hang on.
  Desmond Humphrey: And while you're doing that we'll try and figure out how to hook these things on as well, 'cause we're all gonna have to be able to walk around.
  Roman Mccray: Uh right, so you want an animal and the characteristics of that animal. Do you have to be able to recognise what animal it is?
  Desmond Humphrey: Uh I do not think so, I think it's just to try out the whiteboard.
  Roman Mccray: Um
  Fernando Barnes: Are we all gonna draw a cat?
  Chong Mcguffin: I know.
  Roman Mccray: Only animal I could thin I could draw.
  Desmond Humphrey: Ah.
  Roman Mccray: Its a sort of bunny rabbit cat. You can tell it's not a bunny rabbit by the ears.
  Desmond Humphrey: Uh-huh.
  Roman Mccray: Um I suppose it should have a mouth as well, sort of
  Desmond Humphrey: Okay.
  Roman Mccray: Right, yeah.
  Desmond Humphrey: Great. And the characteristics?
  Roman Mccray: Um the favourite characteristics of the cat um the whiskers I think, um because they're the easiest to draw.
  Desmond Humphrey: Uh-huh.
  Roman Mccray: In fact, I'll give it some more Oh,
  Desmond Humphrey: Okay.
  Roman Mccray: and the tail
  Desmond Humphrey: Fantastic. Since you're handy as well, why don't you do yours next, Steph.
  Desmond Humphrey: I think it's to get us used to using the pen.
  Roman Mccray: Yes. Um sure it's not to test our artistic
  Desmond Humphrey: Uh no.
  Roman Mccray: It's a mouse.
  Desmond Humphrey: A mouse-y?
  Fernando Barnes: That's not a mouse-y, no.
  Roman Mccray: No it's not a mouse. It's a wombat.
  Desmond Humphrey: Oh.
  Fernando Barnes: It's a ratty.
  Desmond Humphrey: Argh.
  Roman Mccray: A what?
  Fernando Barnes: A
  Desmond Humphrey: Rat.
  Fernando Barnes: ratty.
  Desmond Humphrey: Not a mouse,
  Roman Mccray: A
  Desmond Humphrey: a
  Roman Mccray: webbed
  Desmond Humphrey: rat.
  Roman Mccray: foot. Webbed f
  Fernando Barnes: It's clothes. That's
  Roman Mccray: Oh
  Fernando Barnes: it's clothes.
  Roman Mccray: right.
  Fernando Barnes: It's a ratty with a with a with a very long tail.
  Desmond Humphrey: And your
  Fernando Barnes: I love
  Desmond Humphrey: favourite
  Fernando Barnes: whiskers.
  Desmond Humphrey: characteristics of that animal.
  Fernando Barnes: Uh they're intelligent and they're cheeky and uh fantastic pets and very
  Desmond Humphrey: Oh.
  Fernando Barnes: friendly.
  Desmond Humphrey: Okay.
  Fernando Barnes: And
  Desmond Humphrey: Kate?
  Fernando Barnes: they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework.
  Chong Mcguffin: Thanks.
  Desmond Humphrey: Oh, a fish.
  Fernando Barnes: A shark?
  Roman Mccray: Gosh, why didn't I think of fish? That's even easier to draw than cat.
  Chong Mcguffin: Mm this is very representational fish.
  Desmond Humphrey: Oh, okay. Fine.
  Chong Mcguffin: Um I like
  Desmond Humphrey: Favourite
  Chong Mcguffin: them
  Desmond Humphrey: characteristics?
  Chong Mcguffin: because they're sleek and they have a lot of freedom but they also do n uh swim in groups, so.
  Desmond Humphrey: 'Kay. So
  Chong Mcguffin: Do
  Desmond Humphrey: they
  Chong Mcguffin: you
  Desmond Humphrey: have
  Chong Mcguffin: have a favourite
  Desmond Humphrey: team
  Chong Mcguffin: one?
  Desmond Humphrey: elements. I'm afraid I'm with Steph. And I think your pen's running out of whatever. But I'm afraid I take the coward's way out, and the cat's looking the other way. He's hiding. Um cats are sometimes very independent. My parents had cats. Uh and they can mm decide for themselves what is best. Okay. Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros, with a profit aim ultimately of fifty million Euros. That tells you something about how many um we have to sell on an international scale. Um would be an awful lot of these, would be like what, a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million. Um the production is to only cost twelve and a half Euros per item. Now if they cost twelve and a half, you're selling it for twenty five, you're making twelve and a half Euros each. Um and we're to make a profit of fifty million, that's t uh can you do the maths and how many are we selling?
  Chong Mcguffin: Uh yeah. I was just wondering if that's the um If fifty percent is normal
  Desmond Humphrey: Mark-up?
  Chong Mcguffin: B yeah. Um I would think would be more like sixty percent. But um
  Desmond Humphrey: Okay.
  Chong Mcguffin: let Chong Mcguffin I have two thoughts. fifty percent. And and your question is how many do we have to sell?
  Desmond Humphrey: Yes, 'cause our market um is international and your problem is has to do with marketing of you know, you gotta know how many we're going
  Chong Mcguffin: At twenty
  Desmond Humphrey: to be selling
  Chong Mcguffin: five.
  Desmond Humphrey: to know how big a market you have to target
  Chong Mcguffin: Mm-hmm.
  Desmond Humphrey: and who is that.
  Chong Mcguffin: Yeah, that's um
  Desmond Humphrey: To give you a pretty good idea of where you're looking.
  Chong Mcguffin: So that's four million of them?
  Desmond Humphrey: Something like that? Okay.
  Chong Mcguffin: Yeah.
  Desmond Humphrey: That's fifty million Euros. In order
  Chong Mcguffin: And if
  Desmond Humphrey: to make
  Chong Mcguffin: we make
  Desmond Humphrey: fifty million Euros, and you're only getting twelve and a half each
  Chong Mcguffin: Mm-hmm.
  Desmond Humphrey: That's a lot of selling.
  Chong Mcguffin: Yeah.
  Desmond Humphrey: Two four
  Chong Mcguffin: Four million.
  Desmond Humphrey: To be fifty, be four million. You'd have to sell four million.
  Chong Mcguffin: Hmm.
  Desmond Humphrey: Okay? Right. Experience with a remote control. Any of you use of remote control for a television or D_V_D_ or something?
  Roman Mccray: That
  Desmond Humphrey: You're
  Chong Mcguffin: Yeah.
  Desmond Humphrey: both
  Roman Mccray: that that's
  Desmond Humphrey: nodding,
  Roman Mccray: the sorta
  Desmond Humphrey: all
  Roman Mccray: product
  Desmond Humphrey: three.
  Roman Mccray: we're talking about, one that will work for a in a home environment, for a
  Desmond Humphrey: Well
  Roman Mccray: T_V_s and
  Desmond Humphrey: I've seen some remote controls that are for more than one device at a time, but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this
  Fernando Barnes: It
  Desmond Humphrey: one
  Fernando Barnes: is
  Desmond Humphrey: over here
  Fernando Barnes: true
  Desmond Humphrey: for another.
  Fernando Barnes: you know, you're sitting on your sofa and you wanna change something, there's five different remotes, and one for the D_V_D_ and one for the video and one
  Chong Mcguffin: Mm-hmm.
  Fernando Barnes: for cable and one for
  Chong Mcguffin: Y yeah.
  Fernando Barnes: whatever
  Desmond Humphrey: And they don't
  Fernando Barnes: else.
  Desmond Humphrey: always
  Fernando Barnes: But I presume
  Desmond Humphrey: talk to
  Fernando Barnes: this
  Desmond Humphrey: each
  Fernando Barnes: is
  Desmond Humphrey: other.
  Fernando Barnes: t I presume this is just for television.
  Desmond Humphrey: Don't know. Okay. Are there any um ideas for the remote? What would it be for and what group would be be for? We have to think about that one.
  Chong Mcguffin: We could make a Hello Kitty themed remote.
  Fernando Barnes: I think one in b bright colours would be good.
  Chong Mcguffin: Yeah. We
  Roman Mccray: I
  Chong Mcguffin: could
  Roman Mccray: think
  Chong Mcguffin: totally
  Roman Mccray: one that works
  Chong Mcguffin: go for
  Roman Mccray: would
  Chong Mcguffin: the
  Roman Mccray: be good.
  Chong Mcguffin: Japan-a-mation. Well I mean there's also the cachet that um uh the Japanese make great products. Electrical their industrial design is very good.
  Fernando Barnes: I think one that doesn't have lots of superfluous functions. Like I've got one at home that has well, apart from the obvious, channels, channel up, channel down, volume,
  Chong Mcguffin: Yeah.
  Fernando Barnes: you know, subtitles, mute, there's a lotta buttons that I've got no idea what they do, like.
  Chong Mcguffin: Well, that's a really good point, because I think
  Desmond Humphrey: Okay.
  Chong Mcguffin: one of the things that being somewhat computer literate, we tend to um go to menus and then make choices, you know, so if it's like an uh volume button, you know, you can go in and say mute or or volume. We don't need to have like the l the numbers if we also have uh
  Fernando Barnes: Mm.
  Chong Mcguffin: uh channel up channel down.
  Desmond Humphrey: Mm.
  Chong Mcguffin: Mm.
  Desmond Humphrey: Okay.
  Chong Mcguffin: We can make it smart like an iPod, you know, make everything menus.
  Fernando Barnes: Ooh, closing the meeting.
  Desmond Humphrey: Yeah. Um
  Fernando Barnes: That was quick.
  Desmond Humphrey: I know this sounds like it was very quick, but the I think that's the industrial design
  Roman Mccray: Mm.
  Desmond Humphrey: is the first one, that's Kate,
  Roman Mccray: Mm-hmm.
  Desmond Humphrey: for the working design. And user, that's you S Steph, for the technical functions design, and for marketing the user requirements specification. I think there's going to be a lot of we have to help each other and work through this as a group, and I think we all, you know, we like our kitty-cat and our rat and our fish, but I think we all have to like each other um to get this done. says, we're gonna get individual instructions, but uh I don't think they allowed a lot of extra time, so I think a little bit of less of this and more at do will set us in good stead. Do you all agree?
  Fernando Barnes: Mm-hmm.
  Roman Mccray: Mm-hmm.
  Desmond Humphrey: Alright. Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things. Alright, so this is the end of the first meeting.
  Chong Mcguffin: Okay.
  Roman Mccray: 'Kay.
  Desmond Humphrey: Thank you all.
Updated Content: Desmond Humphrey opened the meeting by stating the agenda and then introduced the upcoming project to the team members. The team members then participated in an exercise in which they each drew their favorite animal and discussed why they liked the particular animal. Desmond Humphrey briefed the team on the production and selling costs of the remote they are to create. Desmond Humphrey also briefed the team on the profit aim and discussed how many remotes must be sold in order to reach the profit aim of 50 million Euro. The team then discussed their experiences using remote controls and what features in terms of functionality and appearance to consider in making the remote.