Extracted Content: Samuel Stewart: So we are here to talk about functional design Now. hopefully we've all got a better idea from than we did f leaving the last meeting as to what it is we are up to now. So here's an agenda. Uh I'll open. Um you should know that I'll be taking minutes during all the meetings, as I was struggling to our last time uh and that'll be easier for Stanley Digiovanni now because I'm not actually giving the whole presentation. Uh the additional points just stuff that we sent that I forwarded on from upper management having a few bright ideas to make our lives painful. Um now you can all give your presentations. We can talk about the requirements and hopefully come to some decisions. Right, forty minutes for this meeting, so a bit more time than the last one. Here's the additional points I just wanted to put those in there to see if you guys had any comments on them. Uh did you all receive that email?
  Thomas Morelli: Yep.
  Stanley Digiovanni: Yeah.
  Samuel Stewart: So does anyone have any overall
  Stanley Digiovanni: Well uh what comes up for Stanley Digiovanni that if we're gonna if we're gonna be marketing a product that
  Samuel Stewart: Mm.
  Stanley Digiovanni: is going to be uh having no teletext, people
  Samuel Stewart: Mm.
  Stanley Digiovanni: are very comfortable with the idea of having teletext and using teletext,
  Samuel Stewart: Yep.
  Stanley Digiovanni: and so we're not we're gonna be a new product without something that people are very comfortable having right now. So that's, from a marketing perspective
  Samuel Stewart: Mm.
  Stanley Digiovanni: I I see I see a lack. And so we have to go, I think, in the other What are we gonna have that makes this thing better
  Samuel Stewart: Well tha
  Stanley Digiovanni: than
  Samuel Stewart: that first point could uh also be an op opportunity because in seeing that teletext is becoming outdated, some sort remote control that can work with the Internet there is the opportunity
  Stanley Digiovanni: Right.
  Samuel Stewart: that's presented, I
  Stanley Digiovanni: Yeah.
  Samuel Stewart: guess.
  Stanley Digiovanni: No, I I agree with you. So what
  Samuel Stewart: Okay.
  Stanley Digiovanni: I'm talking about is I see that one side we're eliminating something so we have to come up with another side which is, what are we gonna be targeting our market uh that identifies our product as better than because it doesn't have teletext it has ta-ta-ta-ta-ta. So
  Samuel Stewart: Okay.
  Stanley Digiovanni: that's that's that was my reactions.
  Samuel Stewart: Yeah. but but we are sort of being dictated that this should only be
  Stanley Digiovanni: Yeah yeah.
  Samuel Stewart: for the television. So we're quite fixed.
  Stanley Digiovanni: Yep.
  Samuel Stewart: So we're really probably, in terms of marketing, are looking for that's uh that's a cost winner rather than a fantastic new feature product.
  Stanley Digiovanni: Okay.
  Clifford Miyashiro: Yeah
  Samuel Stewart: Yeah.
  Clifford Miyashiro: bu but we we're remote, we not design the T_V_.
  Samuel Stewart: Hmm.
  Clifford Miyashiro: So uh we're gonna be removing the teletext out of any T_V_
  Stanley Digiovanni: Yeah.
  Clifford Miyashiro: that we
  Stanley Digiovanni: 'Kay.
  Clifford Miyashiro: people use our remote with.
  Stanley Digiovanni: That's right.
  Samuel Stewart: Hmm.
  Stanley Digiovanni: I think
  Clifford Miyashiro: So
  Stanley Digiovanni: we
  Clifford Miyashiro: it's
  Stanley Digiovanni: take with you.
  Clifford Miyashiro: kind of a stupid
  Samuel Stewart: But
  Clifford Miyashiro: decision.
  Samuel Stewart: there's also
  Thomas Morelli: Right.
  Samuel Stewart: the potential for mark there's a market here for our lost teletext. For example someone that just goes to the shop that wants a replacement wants it as cheap as possible. Twenty-five Euros is the selling price, we really have to innovate here I guess.
  Stanley Digiovanni: That's what I'm that's what I'm talking about is is that we have to find something that is gonna be very attractive about this product 'cause somebody, some people are gonna be hap unhappy 'cause it took they can't ac access their teletext.
  Samuel Stewart: Mm.
  Stanley Digiovanni: Okay. 'Cause we're talking about eighty percent or ninety percent or ninety-five percent of the televisions out there are are teletext.
  Samuel Stewart: K yeah.
  Stanley Digiovanni: So so it's it's not that I'm criticizing the product at all. It's just when we eliminate that then what do we bring? What are we bringing in to take the place of this, and we have to
  Samuel Stewart: Mm
  Stanley Digiovanni: d
  Samuel Stewart: 'kay.
  Stanley Digiovanni: in my opinion we have to double up. If we lose one we need to bring two or
  Samuel Stewart: Okay.
  Stanley Digiovanni: three.
  Samuel Stewart: Okay I think that the last point is probably quite uh straightforward. Obviously the the w it has to be branded.
  Clifford Miyashiro: So then the
  Samuel Stewart: 'Kay.
  Clifford Miyashiro: double R_ will be our our
  Samuel Stewart: On the product yeah.
  Thomas Morelli: I think
  Samuel Stewart: Can
  Thomas Morelli: one
  Clifford Miyashiro: I tho
  Samuel Stewart: you handle
  Clifford Miyashiro: I
  Thomas Morelli: of
  Clifford Miyashiro: tho I thou
  Samuel Stewart: that black and yellow?
  Clifford Miyashiro: I think Rol Ro Rolls-Royce might mind, but don't worry.
  Thomas Morelli: I w, yeah, one of the things that we should also keep in mind um when we're doing this I mean our company's slogan is we put the fashion in electronics, right. So I think our kind of our target here is to have some kind of very like sleek nice look remote and we want it to be functional as well, but I think one of the main selling points is that we don't want it to be clunky like. You
  Samuel Stewart: Mm.
  Thomas Morelli: know we don't wanna a big clunker. We want something that looks nice and it's fashionable and so
  Stanley Digiovanni: So you have this?
  Samuel Stewart: Nah. So we have three presentations, and I think we'll go in order of participant number here. So we can have a look at the working design first from participant two. That's
  Clifford Miyashiro: Yes.
  Thomas Morelli: That's fine.
  Samuel Stewart: Okay.
  Thomas Morelli: Okay so
  Samuel Stewart: Mm it's enough. But uh click it on off?
  Thomas Morelli: so you all know Stanley Digiovanni, I'm Clifford Miyashiro. And we've some basic components that um our remote is gonna need, just basically every remote'll need 'em. We need some kinda of power d power source. Um we have to decide on our our user interface, which is his department, but the in user interface is also a major component. Um we need a programmable digital signal processor to um to take the input from the user and translate that into uh into electronic signal, which we pass to the infra-red L_E_D_, which you aim at the television uh which and it receives that signal. You need a on-off switch um I don't know how that got in there. And uh we also need to um have the if we want a universal remote we need to have encryption codes for the different makes of T_V_s. So we need to know all the different you know all the different signals and so that'll require some memory as well. Um so here's just a basic layout of how how the remote would work. You ha the v the power source is in the upper right-hand corner there, and you can see that uh we have the user interface here which is connected to the chip which does all our signal processing, and then passes that signal on to the infra-red L_E_D_ and that signal is then emitted and received by the television at the photo-transistor. So those are the basic components that need to go into this and everything else is pretty much uh open to move around.
  Stanley Digiovanni: Now is would this be considered just a standard uh um
  Thomas Morelli: I think any
  Stanley Digiovanni: This
  Thomas Morelli: des
  Stanley Digiovanni: is not this is not cutting edge technology we're talking here. We're talking
  Thomas Morelli: No.
  Stanley Digiovanni: about existing technology.
  Thomas Morelli: Right I think
  Stanley Digiovanni: Nothing is being modified or upgraded or
  Thomas Morelli: Yeah this is
  Stanley Digiovanni: new discoveries.
  Thomas Morelli: just this is just a basic layout of ev of all the components that w w are gonna be absolutely necessary f to have a working remote. We can add things in like if we wanted some voice recognition, I mean that I mean that you can kinda say would would fall under the user interface and the digital signal processing
  Stanley Digiovanni: Okay.
  Thomas Morelli: chip.
  Stanley Digiovanni: Okay.
  Samuel Stewart: Do
  Thomas Morelli: But
  Samuel Stewart: we have an idea of costs of different components?
  Thomas Morelli: Um well the most the most costly components are gonna be the chip and the uh th it could als basically the user interface and the casing are gonna be expensive as well. Um
  Samuel Stewart: 'Kay.
  Thomas Morelli: the L_E_D_ and the the transistors and everything else are you know they're they're pretty cheap. So depending on what we want our functionality to be, um the chip could be expensive or it could be cheap. Um
  Samuel Stewart: Mm 'kay.
  Thomas Morelli: depending on the n amount of memory we need in there and stuff like that and h and h you know how
  Samuel Stewart: Do we
  Thomas Morelli: much
  Samuel Stewart: have any
  Thomas Morelli: power.
  Samuel Stewart: ballpark figures for that yet? No.
  Thomas Morelli: Uh I don't have any figures right now.
  Samuel Stewart: 'Kay.
  Thomas Morelli: We uh we have to wait until we get to a more specific design phase for that.
  Samuel Stewart: Yeah.
  Stanley Digiovanni: N okay.
  Thomas Morelli: Um but and I think a significant part of the cost could be the actual the actual casing itself and and you know the the b the buttons and things
  Stanley Digiovanni: Mm.
  Thomas Morelli: like that,
  Stanley Digiovanni: Mm the
  Thomas Morelli: I
  Stanley Digiovanni: shell?
  Thomas Morelli: think. Yeah. Basically yeah.
  Stanley Digiovanni: Okay.
  Samuel Stewart: Okay.
  Thomas Morelli: So yeah. That's all I have really.
  Samuel Stewart: Okay. Thanks. And we have participant three, which I believe is Pedro.
  Clifford Miyashiro: I
  Samuel Stewart: I can give you that to
  Clifford Miyashiro: Hey
  Samuel Stewart: click
  Clifford Miyashiro: mouse.
  Samuel Stewart: on.
  Clifford Miyashiro: Open.
  Samuel Stewart: And you wanna get View a slide show, that's what you wanna do, yeah? Just go up to view.
  Clifford Miyashiro: Uh.
  Thomas Morelli: Click, don't Yeah.
  Samuel Stewart: Mm 'kay
  Clifford Miyashiro: This doesn't work. So yeah function design. Um you guys know Stanley Digiovanni, Pedro, and um what I found is we want to do fashion and I think, honestly, we should keep technology low and just simple basically and try to aim for design. If basically a case will will cost the same if it looks good or bad so we ma we have to make it look good. Um something cute and small. The big chunky remotes are died in the eighties. So we should just go for something that people will like to actually look at. And um although mo most people will buy s televisions and everything for uh that have loads of loads of little functions and everything and they mostly end up using simple functions and little things and most the people won't won't get too mad of actually having to go the to the s to the television to, for instance, tune in their the stations. There's no need to have that in the remote. So um um as for what I would recommend for uh the the interface design, and uh I will change the colours on the on the logo, but um we should go for the user-oriented device, so simple controls and good ergonomics. Um and uh although I th I th I'm still here recommending the teletext so I'll remove that, I guess, but um we should go for
  Samuel Stewart: But
  Clifford Miyashiro: the
  Samuel Stewart: I t I think what the the management recommendation was less that there's a worry that teletext will become outdated rather than we shouldn't have it. So I I still think if it's cheap enough functionality-wise to include, it really should be in there.
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: Because otherwise we're just going to I mean even if it's necessary or not, if you if you're given the choice between a t a remote with teletext or without uh when it really if it i if it isn't more expensive for us to k make because as far as I understand it, it can be operated with the same set of buttons, yeah?
  Thomas Morelli: Right
  Samuel Stewart: So
  Thomas Morelli: as
  Clifford Miyashiro: Yeah.
  Thomas Morelli: far
  Samuel Stewart: it
  Thomas Morelli: as
  Samuel Stewart: should
  Thomas Morelli: i
  Samuel Stewart: be in there.
  Thomas Morelli: it's just uh the cost of an extra button. I mean software-wise
  Samuel Stewart: Yeah.
  Thomas Morelli: there's really no difference.
  Samuel Stewart: Okay.
  Thomas Morelli: I think.
  Samuel Stewart: Isn't
  Stanley Digiovanni: I have maybe a silly question. I in the very beginning it said with the with the advent of computers there's gonna be the it's gonna be out-moded teletext. I I don't understand how those two things are connected. How does how does computers and teletext h how why is one eliminating the need of the other? I don't understand that.
  Samuel Stewart: Well maybe what we're getting into here is the the idea of uh Internet through the T_V_ for example. So that might play on what
  Clifford Miyashiro: Yeah
  Samuel Stewart: we can
  Clifford Miyashiro: the they're
  Samuel Stewart: do.
  Clifford Miyashiro: basically aiming at saying that you would use you know a couple of years ago teletext to be the easiest way to check like for uh
  Thomas Morelli: Scheduling.
  Clifford Miyashiro: uh the scheduling and the next programme and stuff like
  Thomas Morelli: Um
  Clifford Miyashiro: that
  Thomas Morelli: to find
  Clifford Miyashiro: and now
  Thomas Morelli: out what what you're watching even if there's commercials you know.
  Clifford Miyashiro: Yeah
  Stanley Digiovanni: Okay.
  Clifford Miyashiro: and now you can c look it over Internet. But I still think teletext is
  Thomas Morelli: I
  Clifford Miyashiro: way
  Thomas Morelli: think
  Clifford Miyashiro: more convenient
  Thomas Morelli: I
  Clifford Miyashiro: until
  Thomas Morelli: ha
  Clifford Miyashiro: until we have the same commodities.
  Stanley Digiovanni: Yeah 'cause, yeah,
  Thomas Morelli: I
  Stanley Digiovanni: I
  Thomas Morelli: agree.
  Stanley Digiovanni: just I don't see the cross-over between computers and television. I mean I do see the cross-over in some sense, but
  Clifford Miyashiro: Yeah, but it's not happen yet.
  Thomas Morelli: Well for
  Stanley Digiovanni: but
  Thomas Morelli: Stanley Digiovanni
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: but
  Samuel Stewart: Well
  Stanley Digiovanni: but
  Samuel Stewart: you have
  Stanley Digiovanni: with
  Samuel Stewart: digital
  Stanley Digiovanni: the the
  Samuel Stewart: T_V_
  Stanley Digiovanni: remote
  Samuel Stewart: still
  Stanley Digiovanni: is is
  Samuel Stewart: already.
  Stanley Digiovanni: used for television, okay. So
  Thomas Morelli: Yeah.
  Stanley Digiovanni: so if we make the cross-over and we're gonna view television on computers
  Thomas Morelli: Unless you
  Stanley Digiovanni: then
  Thomas Morelli: have
  Stanley Digiovanni: we're
  Thomas Morelli: a
  Stanley Digiovanni: then we're losing the the necessity of the remote.
  Thomas Morelli: Yeah.
  Samuel Stewart: Well there
  Stanley Digiovanni: S
  Samuel Stewart: there is a for example on digital T_V_ systems you have you can press a button and you can buy things in adverts, and you can uh
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: you can view through a catalogue for example. A a family member of mine has got a system where you just um you can Yeah, and there's other features for example on other systems where you can pause live T_V_ and things like that. They're just features from the Internet uh from computers are are coming into the T_V_ sort of under the covers,
  Stanley Digiovanni: Okay.
  Samuel Stewart: but you still use it through a teletext. So
  Stanley Digiovanni: Okay.
  Samuel Stewart: now the things to think here are that that there's gonna be more functionality,
  Clifford Miyashiro: Yeah but
  Samuel Stewart: potentially
  Clifford Miyashiro: we we don't we're not
  Samuel Stewart: that
  Clifford Miyashiro: aiming
  Samuel Stewart: we can handle.
  Clifford Miyashiro: a command for that. That's the thing. And all of those require the other commands with more complexity and more software
  Thomas Morelli: I
  Clifford Miyashiro: and
  Thomas Morelli: think a lot of that's proprietary anyways. You're not gonna be able
  Samuel Stewart: Mm.
  Thomas Morelli: to, you, like command a TiVo with our remote. I don't think.
  Samuel Stewart: But still there there's an opportunity. If if it's, for example, a trainable one then we're just simply having like an up, down, left, right, an okay button or something like that might might do as well in future proofing it.
  Clifford Miyashiro: Yeah but we would increase the price to try to make
  Samuel Stewart: Mm.
  Clifford Miyashiro: it a trainable one, so
  Samuel Stewart: Okay.
  Clifford Miyashiro: Well I dunno. One way the other teletext was there but I guess we can remove it or, you know, make two separate
  Thomas Morelli: I think
  Clifford Miyashiro: interface
  Thomas Morelli: if it's possible
  Clifford Miyashiro: designs.
  Thomas Morelli: you should try to you know have a talk with management about that. Just you know
  Stanley Digiovanni: Yeah I
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: don't I don't see the logic. I
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: I don't see the logic in elimination of teletext, I just I I
  Samuel Stewart: Yeah, and neither
  Stanley Digiovanni: but I'm
  Samuel Stewart: do I
  Stanley Digiovanni: not a tech-mind
  Samuel Stewart: in fact.
  Stanley Digiovanni: either. I just don't see the cross-over between computers and and and
  Samuel Stewart: Bu
  Stanley Digiovanni: 'Cause
  Samuel Stewart: uh.
  Stanley Digiovanni: we are designing something for a television, okay.
  Samuel Stewart: I'll communicate that back to those guys there a a and th the message really we wanna be sending to them is that, although teletext may become outdated w there's no l logic in not having it in there anyway
  Clifford Miyashiro: Yeah.
  Samuel Stewart: i if
  Thomas Morelli: Right
  Samuel Stewart: it
  Thomas Morelli: it's
  Samuel Stewart: doesn't
  Thomas Morelli: just not
  Samuel Stewart: affect the price.
  Stanley Digiovanni: We are selling
  Thomas Morelli: Yeah.
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: it to an existing market.
  Samuel Stewart: future-proof our system for future systems that have something else other than teletext maybe.
  Clifford Miyashiro: Yeah
  Samuel Stewart: I
  Clifford Miyashiro: but
  Samuel Stewart: dunno
  Clifford Miyashiro: we're not
  Samuel Stewart: I'm
  Clifford Miyashiro: putting
  Stanley Digiovanni: That's
  Clifford Miyashiro: some there's no no putting anything in in the place of teletext.
  Stanley Digiovanni: Yeah, and
  Samuel Stewart: Mm
  Stanley Digiovanni: and,
  Samuel Stewart: 'kay.
  Stanley Digiovanni: yeah,
  Clifford Miyashiro: That's the
  Stanley Digiovanni: and
  Clifford Miyashiro: problem.
  Stanley Digiovanni: and we're also marketing a product. It's what I'm seeing is a is a mid-range cost product. So so
  Samuel Stewart: Mm.
  Stanley Digiovanni: w we can't go and pump a whole bunch of technology
  Samuel Stewart: Yeah.
  Stanley Digiovanni: into this thing because all of a sudden we are gonna have cost overruns. So if we drop if we are gonna choose to drop teletext, again what are we adding to the product that makes it marketable?
  Samuel Stewart: Hmm. So if we're keeping it basic we're loo loo what we're looking to sell it basically is it's uh just being very easy to use, looking exceptionally good, that sort of thing. 'Cause we really don't have anything else there, do we?
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: I don't I don't see it, and to Stanley Digiovanni if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price. I need to make it special with a high price tag. I don't want to make it economically
  Samuel Stewart: Mm-hmm.
  Stanley Digiovanni: uh g uh competitive. I want I want to market it as exclusive. So I would market this product it at eighty-nine Euros and come up with some really beautiful exterior design or something th but but I
  Samuel Stewart: But
  Stanley Digiovanni: don't
  Samuel Stewart: i if
  Stanley Digiovanni: think
  Samuel Stewart: design
  Stanley Digiovanni: we have that
  Samuel Stewart: if
  Stanley Digiovanni: flexibility.
  Samuel Stewart: design is cheap and functionality is basic, then twenty-five Euros is probably a high price for a commoner garden stan standard T_V_ so the place uh remote the then the place we're going to justify that cost is through through design through making it a a sleek elegant high-priced basic remote. Does that make sense,
  Stanley Digiovanni: No I
  Samuel Stewart: huh?
  Stanley Digiovanni: no I I understand
  Samuel Stewart: Mm.
  Stanley Digiovanni: what you say, but what I'm what I'm, okay we probably need to move along,
  Samuel Stewart: Yeah
  Stanley Digiovanni: but
  Samuel Stewart: we probably
  Stanley Digiovanni: my
  Samuel Stewart: should.
  Stanley Digiovanni: my concern
  Samuel Stewart: We we're doing
  Stanley Digiovanni: is trying
  Samuel Stewart: alright for
  Stanley Digiovanni: to find
  Samuel Stewart: time.
  Stanley Digiovanni: a marketing niche for this product, and if I'm coming in with a with with twenty-five Euros, which is mid-market price, um then what am I going to give these people for this?
  Samuel Stewart: Yeah.
  Stanley Digiovanni: So that's just my question, but we can keep talking.
  Samuel Stewart: Okay. Sorry that kinda cut into you there.
  Clifford Miyashiro: No just I I would I would advocate for continuing teletext and those would be the basic commands. Um as for, you know, the the case design uh maybe I'll come up with more concrete ideas. Right now it's just the idea of simplicity and slickness, cute
  Thomas Morelli: Right.
  Clifford Miyashiro: and small
  Thomas Morelli: I'm
  Clifford Miyashiro: um
  Thomas Morelli: just thinking you know with all these universal remotes that are out there, how many people how many people actually use every feature that ar you know i like these trainable remotes and things like that, where, you know, it's just so confusing to do to use all these functions. Where I think the largest portion of the market is just gonna you know they lost their T_V_ remote, they need another one that'll work with their T_V_. They want something that looks nice, that that that isn't gonna break when they drop it, that you know that maybe it's it's ergonomic, it feels good in your hand,
  Samuel Stewart: Mm.
  Thomas Morelli: something like that. I think that's gonna be where you're gonna find the biggest, you know, market share.
  Samuel Stewart: So we are looking for something that looks good and just works, rather than looking for any special features. Is that
  Thomas Morelli: I think
  Clifford Miyashiro: Yeah.
  Thomas Morelli: the more bells and whistles we add, it's just gonna cut into our into our profits.
  Thomas Morelli: Maybe
  Clifford Miyashiro: Yeah mm.
  Samuel Stewart: Mm.
  Thomas Morelli: five percent,
  Samuel Stewart: But
  Thomas Morelli: you know,
  Samuel Stewart: we can talk a
  Thomas Morelli: and
  Samuel Stewart: little
  Thomas Morelli: how much
  Samuel Stewart: bit more potentially in the marketing marketing
  Thomas Morelli: Right.
  Samuel Stewart: presentation about this.
  Thomas Morelli: Yeah okay.
  Samuel Stewart: Be
  Thomas Morelli: I'm
  Samuel Stewart: a
  Thomas Morelli: sorry.
  Samuel Stewart: good idea. Uh sorry, I didn't mean to cut
  Stanley Digiovanni: Yeah.
  Thomas Morelli: Sorry boss.
  Samuel Stewart: in. I'm not the boss. Okay.
  Stanley Digiovanni: Oh P Pedro, I just want to say quickly I I would really like it when you can come up with some more bells and whistles, eh. You know sell uh things come to my mind is uh uh something that's uh um voice-activated. I know we're getting into some, I hope, some big money on this thing,
  Samuel Stewart: I think
  Stanley Digiovanni: but
  Samuel Stewart: that's probably a question more for
  Stanley Digiovanni: Is that for over
  Samuel Stewart: for
  Stanley Digiovanni: here?
  Samuel Stewart: this
  Thomas Morelli: Yeah.
  Samuel Stewart: guy here, yeah.
  Stanley Digiovanni: Okay, alright.
  Thomas Morelli: Well it's kinda both of us. Us
  Samuel Stewart: Is
  Thomas Morelli: us
  Samuel Stewart: it?
  Thomas Morelli: user
  Stanley Digiovanni: That's
  Thomas Morelli: interface.
  Samuel Stewart: Okay.
  Stanley Digiovanni: 'Cause uh
  Clifford Miyashiro: Mm-hmm.
  Stanley Digiovanni: and I think of voice-activated So some way
  Thomas Morelli: Mm-hmm.
  Stanley Digiovanni: that I can I can find my remote by
  Thomas Morelli: I was thinking about
  Stanley Digiovanni: clapping
  Thomas Morelli: that.
  Stanley Digiovanni: my hands or something
  Thomas Morelli: Then your lights
  Samuel Stewart: Mm.
  Thomas Morelli: would go off,
  Stanley Digiovanni: uh
  Thomas Morelli: though.
  Stanley Digiovanni: and and so so um But this 's just something. I'm trying to find some bells and whistles 'cause when they talk about tel taking out teletext, it's like, what are we gonna put in? What makes this thing attractive? And it's only for televisions. So we everyth our our competition out there has got these these multiple adaptors where they can use 'em for their V_C_R_s, their D_V_D_s, their their televisions and we're coming out with one remote for television only. And so to Stanley Digiovanni we have to
  Thomas Morelli: Yeah.
  Stanley Digiovanni: make this a really special product I I I don't s I really have to say I don't see the market niche for this product. At this price I don't see it yet. I'm I I go along with this, because this is what we're given to try to market, but I I don't see the market niche for this product
  Samuel Stewart: Hmm.
  Stanley Digiovanni: without without some really sort of something really special to identify it as as unique in the market.
  Clifford Miyashiro: But we th that should be design.
  Stanley Digiovanni: Yeah.
  Clifford Miyashiro: That should be the design basically.
  Thomas Morelli: Right.
  Clifford Miyashiro: I think technology we'd we we're not in the price range to do it. We don't have the money to do it towards t f technology so
  Stanley Digiovanni: Okay.
  Clifford Miyashiro: we should we should aim
  Stanley Digiovanni: Have to
  Clifford Miyashiro: at
  Stanley Digiovanni: do
  Clifford Miyashiro: design.
  Stanley Digiovanni: you have to do it in the box?
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: Okay well,
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: so so that's up to you then to to make this box in something that's absolutely extraordinary.
  Samuel Stewart: Okay.
  Stanley Digiovanni: Maybe make it in the form of a gun. We can sell it in United States.
  Samuel Stewart: I have a question uh for you. Does any of the um the features that Pedro's spoken about here have any implications we might not have thought about on in terms of just pure functionality? In terms of making
  Thomas Morelli: I don't
  Samuel Stewart: it work or the cost of that or
  Thomas Morelli: I think all these things are pretty standard. I think we'll be okay.
  Samuel Stewart: Okay. 'Kay. Cheers. Onto participant four.
  Stanley Digiovanni: Well you know for marketing f marketing for Stanley Digiovanni is uh and uh how do I go here? Okay.
  Thomas Morelli: Mm you can just click.
  Stanley Digiovanni: Go go. Is
  Thomas Morelli: No
  Stanley Digiovanni: that
  Thomas Morelli: no
  Stanley Digiovanni: right?
  Thomas Morelli: no you just get off that. You just click anywhere.
  Stanley Digiovanni: Ah-ha. Yeah, what for Stanley Digiovanni is it um I d I don't know what I'm marketing right now, okay, 'til you spoke and when I wrote this, I don't know what I'm marketing. I just know that I I was identified as a a we identified ourselves as a as a developer, as a manufacturer, and as a as a um distributor t to other wholesalers. And so the th the twenty-five Euros that we've identified as the sale price is a wholesale price
  Clifford Miyashiro: Mm-hmm.
  Stanley Digiovanni: rather than a retail price. That's what we decided here. Um so what I did is I I decided that that this this needs to be a product in a in a sense can market itself. So what we've identified here as our main marketing stratagem is is in design. We're making the most beautiful attractive uh whatever we decide it is. So that means we have about seven more minutes or ten minutes left.
  Samuel Stewart: Mm-hmm.
  Stanley Digiovanni: Um so I would like to have a product that that we can sell easily. So I say inspiration, so having something beauty, something attractive, uh something that in a sense will sell itself.
  Clifford Miyashiro: Mm-hmm.
  Stanley Digiovanni: Uh innovation I think fits into what we're talking about here with design. Uh cutting edge technology, I don't think we're gonna have that, these were ideas I was putting together, um unless we come up with some New Age product a as far as the casing is concerned. I I wanna make this thing something that I can identify as special in some way, so maybe we can have some I I talked about environmentally sensitive, uh maybe we have a product that can be identified in some way as advantageous in a home. I don't know. These are just thoughts. Uh I wanted to talk about uh who we are as a as a corporation, that we're new, we're aggressive, we're competitive, we're we're trying to provide a product from a new perspective rather than from an old corporate line. So to Stanley Digiovanni it's about selling d uh our identity our corporate identity along with the product. Um what I found is that the projected costs are competitive.
  Clifford Miyashiro: Mm-hmm.
  Stanley Digiovanni: Uh we're kind of in the middle of the market, but what I'm seeing is that the market is ready for I I identified new technology, but again, because what I see is budget restrictions and limitations, I don't know that we can bring any new technology into this thing. If if we could have a technological something
  Thomas Morelli: I have an
  Stanley Digiovanni: Mm
  Thomas Morelli: idea.
  Stanley Digiovanni: p please.
  Thomas Morelli: And it's kind of along the s lines of environmentally sensitive, and it may even fit into ergonomics, and even kind of address the issue of losing losing the remote, what we were saying it's a common
  Samuel Stewart: Mm.
  Thomas Morelli: issue. Um what we can do is, well you know that batteries throwing a aw remotes run through batteries like crazy.
  Samuel Stewart: Yeah.
  Thomas Morelli: Right? And
  Stanley Digiovanni: Solar.
  Thomas Morelli: s for some people Yeah. Well maybe not a solar remote
  Stanley Digiovanni: But solar
  Thomas Morelli: but instead what about if we had like a power cradle? Like a a cradle that is is there to hold the remote when you're not using it, so you'll always know where the remote is 'cause you have to put it back there to charge the remote, and we can, instead of having instead of having, you know, replaceable batteries we'll just have a power cell that stays there for the life of the remote. You never have to get go through the go through uh all these different batteries. And also you can I I think it's a good opportunity for the user design or for not just for the user design, but also for the just for the look and feel of the remote as as a whole. You know you could have some kind of neat little, you know, a sexy design for d a cradle and the remote itself.
  Stanley Digiovanni: Blah, I like it. I like the idea, but we're talking about in cost is gonna probably double.
  Thomas Morelli: It w it would increase the cost.
  Stanley Digiovanni: But boy, we can sell this thing, because there's no batteries, it's environmentally sensitive, i we can identify it as a safer product in some form.
  Thomas Morelli: And you could page the remote if you lose it. Maybe there's a button on the cradle.
  Stanley Digiovanni: Yep, that's right. I really see
  Samuel Stewart: Now the
  Stanley Digiovanni: But the
  Samuel Stewart: the question
  Stanley Digiovanni: cost
  Samuel Stewart: is
  Stanley Digiovanni: i
  Samuel Stewart: can we make this for less than twelve-fifty per?
  Stanley Digiovanni: No no. No no, we have t we have to change the end cost. There's uh
  Samuel Stewart: We
  Stanley Digiovanni: I mean
  Samuel Stewart: we
  Stanley Digiovanni: I don't
  Samuel Stewart: well do
  Stanley Digiovanni: see
  Samuel Stewart: we
  Stanley Digiovanni: it
  Samuel Stewart: necessarily
  Stanley Digiovanni: anyway.
  Samuel Stewart: have to change the end cost because uh Can we dl can we do that without uh changing it twelve-fifty per product, if we basically can sell more based on this?
  Stanley Digiovanni: Yeah, that's gonna be up to these guys. I
  Thomas Morelli: Well
  Stanley Digiovanni: my reaction is
  Thomas Morelli: what
  Stanley Digiovanni: no, but
  Thomas Morelli: I can do is I can d look into ho well Pedro and I can look into how much this might increase our our costs
  Samuel Stewart: Mm-hmm.
  Thomas Morelli: and you can look into what kind of effect an increased cost is gonna have on our on our final numbers.
  Samuel Stewart: Yeah we we can certainly push for a more expensive product
  Stanley Digiovanni: Well, see
  Samuel Stewart: if
  Stanley Digiovanni: I
  Samuel Stewart: that's
  Stanley Digiovanni: I
  Samuel Stewart: gonna
  Stanley Digiovanni: see
  Samuel Stewart: be
  Stanley Digiovanni: I I'm an advocate to make this an exclusive product. You know, let's let's sell this wholesale for for fifty Euros, sixty Euros. Let's make this thing really exclusive, environmentally sensitive, uh high-tech design, uh ergonomics, all of this. Just make this thing uh, yeah, the the the Rolls Royce of of remote controls.
  Thomas Morelli: I I
  Stanley Digiovanni: Every home's got to have it. If you don't have one, hey what kind of remote do you have? Oh you've got one of those, oh fantastic, I want one of those too.
  Thomas Morelli: Yeah.
  Stanley Digiovanni: I just don't have enough money right now.
  Thomas Morelli: I just don't know about that, because in order to do that in order to price it at that kind of level I think we'd need to have every functionality that all the other competitors are offering like being able to operate, you know, the D_V_D_ player and, you know, the stereo system and all that. Which is a pretty basic function that w we've opted out of. And additionally we're m maybe not supporting teletext um
  Samuel Stewart: Nah, I think we can say with certainty now that we are supporting teletext.
  Thomas Morelli: But I do think there are some basic features that we don't have that a lot of other remotes are going to have.
  Stanley Digiovanni: Yep, one one thing I don't understand is h they've they've given us this package, okay.
  Samuel Stewart: Mm-hmm.
  Stanley Digiovanni: Now uh in my opinion we need to give them a package back, okay. They say they say okay here you go. They gave us a fundament a foundation of of what they want,
  Thomas Morelli: Mm-hmm.
  Stanley Digiovanni: and
  Samuel Stewart: Mm-hmm.
  Stanley Digiovanni: and w it's our place to kinda analyse and evaluate. I don't think it's our place to create their product for them, maybe it is. I don't know what kind of role we have in this in the corporate ladder uh, but to Stanley Digiovanni it's like, okay, you have got your here's our ideas, okay.
  Samuel Stewart: Mm.
  Stanley Digiovanni: And then let them look at those ideas and they say, yeah well, we can we can raise the price twenty percent, you know we like this idea, this idea no, but to Stanley Digiovanni it's it's about a choice, do we follow their directives or do we make uh presentations back and and then and then discuss? beca I I do not I do not see the market niche for the product that they're handing f handing us
  Samuel Stewart: Mm.
  Stanley Digiovanni: right now. I don't
  Thomas Morelli: I don
  Stanley Digiovanni: see it.
  Thomas Morelli: I I d I have to disagree though. I think our market niche is basically people who need who have lost their remote or uh who've broken their remote and don't wanna send back to the manufacturer, they just wanna run out to the store and get a remote, and then they're gonna look on the shelf and they're gonna see ours is the nicest looking remote. It does what they need. These aren't I I think that
  Samuel Stewart: And
  Thomas Morelli: it
  Samuel Stewart: and th to get to back to another point, sorry uh uh for cutting in but, I th I think it's important to remember that that this remote has to work with multiple T_V_s, yeah, 'cause it's
  Thomas Morelli: Right.
  Samuel Stewart: selling on its own. It's not going to be specifically
  Stanley Digiovanni: Right.
  Samuel Stewart: for Hitachi
  Thomas Morelli: Right.
  Samuel Stewart: T_V_s or or
  Stanley Digiovanni: No I
  Samuel Stewart: whatever.
  Stanley Digiovanni: understand that.
  Samuel Stewart: So technologically, if I understand it, uh T_V_s T_V_ remote's working exactly the same way as video remotes and D_V_D_ remotes. All you need to do is train them to the individual one, all you need to do is is know the the f like some four-digit code. So
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: saying that it works with all T_V_s is equivalent to saying that it'll work with D_V_D_s
  Stanley Digiovanni: Nope,
  Samuel Stewart: and
  Stanley Digiovanni: they've identified
  Samuel Stewart: other things.
  Stanley Digiovanni: the product as not working for anything but televisions.
  Clifford Miyashiro: Yeah
  Stanley Digiovanni: They've
  Clifford Miyashiro: y
  Samuel Stewart: Oh okay
  Stanley Digiovanni: identified
  Clifford Miyashiro: y
  Samuel Stewart: okay.
  Clifford Miyashiro: you
  Samuel Stewart: We
  Clifford Miyashiro: you
  Stanley Digiovanni: this
  Samuel Stewart: have
  Clifford Miyashiro: wouldn't
  Stanley Digiovanni: product
  Samuel Stewart: done this.
  Stanley Digiovanni: limita That's why I say I
  Clifford Miyashiro: The
  Stanley Digiovanni: don't
  Clifford Miyashiro: interface
  Stanley Digiovanni: I
  Clifford Miyashiro: will
  Stanley Digiovanni: don't
  Clifford Miyashiro: be different.
  Stanley Digiovanni: see the market niche for this. If
  Samuel Stewart: I see.
  Stanley Digiovanni: we if w if we were going to have a product that worked for D_V_D_s, V_C_R_s and everything, then
  Samuel Stewart: Mm-hmm.
  Stanley Digiovanni: I can see the market niche, but we we're only identified as going for televisions without teletext. And it's
  Thomas Morelli: Right.
  Stanley Digiovanni: like whoa we ha in my opinion we have to go with something that's extremely exclusive
  Thomas Morelli: Well here's
  Stanley Digiovanni: to make this thing marketable,
  Samuel Stewart: And I
  Stanley Digiovanni: because
  Samuel Stewart: I'd
  Stanley Digiovanni: who wants just
  Samuel Stewart: Mm sorry.
  Stanley Digiovanni: a television
  Thomas Morelli: Right.
  Stanley Digiovanni: remote? I
  Thomas Morelli: We
  Stanley Digiovanni: don't.
  Thomas Morelli: he well here's my thing about that. If you're in the market for this ultimate remote, you're not gonna go for just a television remote. If it can't
  Stanley Digiovanni: That's right.
  Thomas Morelli: control if it can't control your your D_V_D_ player and a al if y if you can't get that all-in-one ultimate remote, that just you can throw all your other remotes away. I'm not gonna buy a d seventy-five Euro remote.
  Stanley Digiovanni: I I I have a tendency to agree with you. I really do.
  Samuel Stewart: So
  Stanley Digiovanni: That's
  Samuel Stewart: we
  Stanley Digiovanni: why
  Samuel Stewart: really
  Stanley Digiovanni: I say
  Samuel Stewart: can't
  Stanley Digiovanni: I quest
  Samuel Stewart: chase
  Stanley Digiovanni: I q
  Samuel Stewart: that.
  Stanley Digiovanni: I question the marketability of the product. I really question
  Thomas Morelli: So I think
  Stanley Digiovanni: where
  Thomas Morelli: what we
  Stanley Digiovanni: we create the demand.
  Thomas Morelli: So
  Samuel Stewart: We're
  Thomas Morelli: that's
  Samuel Stewart: really
  Thomas Morelli: what
  Samuel Stewart: looking
  Thomas Morelli: I'm saying
  Samuel Stewart: for something basic. The the one thing that that that you said really struck a chord with Stanley Digiovanni here in that we're we're carrying the corporate identity with the product, but we're actually looking for a large profit at the same time where I'd be inclined to go back to upper-level management and say like let's just cut down our profit expected on this product because we are actually branding our company here. We're selling more than just the product. We're trying to get mind-share about uh Real Reaction to to the people who are gonna buy consumer electronics. We want people to eventually say, oh that's that's Real Reaction that's a good m make. It's reliable. And and we're gonna make it we're gonna win mind-share by uh either being a fantastic product or for it working, it just being good, reasonable-priced, and solid. So if we can make if we can put an emphasis here on it not breaking I
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: think that's in itself an
  Thomas Morelli: I
  Samuel Stewart: extremely
  Thomas Morelli: think that's big.
  Stanley Digiovanni: W okay if
  Samuel Stewart: big
  Stanley Digiovanni: you
  Samuel Stewart: thing.
  Stanley Digiovanni: if you drop the cost, now if you make if you make go to the other side of the cost scale, and you make it less expensive, then all of a sudden now we're going into an a a new market area. So we can say low-cost uh uh um
  Clifford Miyashiro: Good
  Stanley Digiovanni: uh
  Clifford Miyashiro: design.
  Stanley Digiovanni: good design, beautiful,
  Samuel Stewart: We only have a few minutes
  Stanley Digiovanni: wa-da-da-da-da-da.
  Samuel Stewart: left.
  Stanley Digiovanni: But what I'm saying is right now we're middle market.
  Samuel Stewart: Is twenty-five Euros a mid-market price for a remote?
  Stanley Digiovanni: Yeah for
  Samuel Stewart: Okay.
  Thomas Morelli: I think
  Stanley Digiovanni: for
  Thomas Morelli: so,
  Stanley Digiovanni: multi
  Thomas Morelli: yeah.
  Stanley Digiovanni: for a multi-function remote, that's a mid-market price. In a discount right now you can buy 'em on sale sometimes for about about uh eighteen, nineteen Euro, and that's for
  Samuel Stewart: Okay.
  Stanley Digiovanni: the multi-functions, uh D_V_D_, V_C_R_, uh catch-alls. And and they have 'em in a little box in the middle, and and this is the consciousness that most people have about replacement remote controls. So to Stanley Digiovanni, to market this a t only a television remote control we have to change consciousness. We have to have something that will change people's thinking to identify this as advantageous, and I don't know what that is. It's gotta be low-cost or high-cost with with special design features.
  Samuel Stewart: Well I'd be inclined to say, if we can make the design better than any comparable remote while reducing the cost, then that's the way we really should play it.
  Thomas Morelli: Yeah.
  Samuel Stewart: If we can take it down to you know fifteen rather than twenty-five and make a low profit-margin on it, but we're really doing that to sell the brand. Yep we have five minutes left. Uh rather
  Stanley Digiovanni: Or my d
  Samuel Stewart: th uh to to to sell for Real Reactions. And I can communicate this to to the more senior uh mm people within the company here to to get a reaction.
  Thomas Morelli: What about um the idea that I had with the cradle? How do you feel about that? Or how does
  Samuel Stewart: Well
  Thomas Morelli: everybody
  Samuel Stewart: how does
  Thomas Morelli: feel?
  Samuel Stewart: everybody feel? I
  Stanley Digiovanni: I mean I
  Samuel Stewart: I think
  Stanley Digiovanni: I well we g we're talking about the other end now. I like it. I like
  Thomas Morelli: No,
  Stanley Digiovanni: the
  Thomas Morelli: but
  Stanley Digiovanni: idea,
  Thomas Morelli: I that's the
  Stanley Digiovanni: but
  Thomas Morelli: thing
  Stanley Digiovanni: we have
  Thomas Morelli: I
  Stanley Digiovanni: t
  Thomas Morelli: I
  Stanley Digiovanni: we
  Thomas Morelli: don't
  Stanley Digiovanni: have
  Thomas Morelli: think
  Stanley Digiovanni: to find
  Thomas Morelli: it's necessarily
  Stanley Digiovanni: out
  Thomas Morelli: the other end.
  Samuel Stewart: The other the o the problem with that in my mind I just think off-hand as a as a consumer, would I wanna buy that? And I think maybe not because I've got a remote and I'll take it to different chairs, I'll take
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: it to different I w I don't wanna go over somewhere and put it down. It
  Thomas Morelli: Right.
  Samuel Stewart: i if it is gonna be somewhere that you put it down then it needs to be at the side of your armchair, and that implies that there's only one T_V_ user. So it's very good for some people but
  Thomas Morelli: Well
  Samuel Stewart: it's
  Thomas Morelli: it lasts
  Samuel Stewart: not a like
  Thomas Morelli: it would last for several hours on its own power, but when you're done with it you put it back in the cradle.
  Samuel Stewart: But it it takes away the ease of use of the remote to a
  Thomas Morelli: Yeah
  Samuel Stewart: certain extent.
  Thomas Morelli: well it
  Samuel Stewart: You have to l sort of remember. You
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: have to d shift down the side of the couch to find it and put it back and
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: Yeah. I d
  Stanley Digiovanni: Well.
  Samuel Stewart: I d I d I think it it in my mind it doesn't seem like something that oh I'd really want uh because
  Stanley Digiovanni: Mm.
  Samuel Stewart: of that fact. But I I don't know, that's just my opinion.
  Stanley Digiovanni: Well, I think again it's it we have a cost issue here. You know if we're gonna go in this direction, to Stanley Digiovanni we're going to the other side of the cost range. Are we
  Samuel Stewart: Mm.
  Stanley Digiovanni: gonna make this selling selling the cost as a high high-tech uh um environmentally sensitive whatever, or are we gonna go to the lower side of the range? Again I don't see our market niche in the middle for our product yet. I don't
  Samuel Stewart: 'Kay.
  Stanley Digiovanni: see it yet.
  Samuel Stewart: So what do we think maybe we should Pedro, do you have any opinion on it?
  Clifford Miyashiro: Uh we should keep it simple, mm medium-low cost mar um cost area and uh make it look good.
  Stanley Digiovanni: W a question I have in in a 'cause I I I think I agree with you on, we gotta make it a box. The box is gonna sell it I think,
  Samuel Stewart: Really
  Stanley Digiovanni: the outside,
  Samuel Stewart: need to wrap
  Stanley Digiovanni: the casing.
  Samuel Stewart: up now.
  Stanley Digiovanni: Can can can we have multiple designs? Have a modern, have a traditional, have a you know, and so so instead of them all looking the same, people can have maybe four or five different designs they can choose from. I don't know what that creates cost, or
  Thomas Morelli: Well the the problem with that is we may end up with a whole bunch of inventory of a
  Stanley Digiovanni: Yep one
  Thomas Morelli: of
  Stanley Digiovanni: over
  Thomas Morelli: a poor
  Stanley Digiovanni: another.
  Thomas Morelli: design
  Stanley Digiovanni: Yeah, okay,
  Thomas Morelli: you know.
  Stanley Digiovanni: I hear
  Thomas Morelli: So
  Stanley Digiovanni: that.
  Clifford Miyashiro: Yeah, complicated but
  Thomas Morelli: Um but what we could do is some kind of well I mean Yeah we we need to, I mean, have a few designs to look at and then come up with something that I think we all agree is, you know, the best fit. I think w what's really important is it has to look good, it has to feel it has to feel good in your hand,
  Samuel Stewart: Yeah.
  Thomas Morelli: it has to be durable, it has to a and I think it's really important that it doesn't look cheap. I
  Clifford Miyashiro: Yeah.
  Thomas Morelli: think I think we have to make sure people look at it an and feel like it its like a quality remote. Even
  Stanley Digiovanni: What ab
  Thomas Morelli: though the cost
  Stanley Digiovanni: what ab
  Thomas Morelli: may be low.
  Stanley Digiovanni: what about a a remote that's that doesn't maybe look like a remote? Just an idea.
  Thomas Morelli: Mm-hmm.
  Stanley Digiovanni: Just just okay 'cause I mean we all know what a remote looks like on the outside. They're selling these things everywhere. Maybe that could be part of our design exclusivity, is we make a remote that doesn't even look like a remote it it opens like a telephone.
  Thomas Morelli: Or what if it looks like a pen?
  Stanley Digiovanni: Doesn't matter, yeah.
  Thomas Morelli: Yeah.
  Stanley Digiovanni: I'm just jus I talking about some
  Thomas Morelli: A pointer?
  Stanley Digiovanni: something to make this thing unique. It That's the thing, I'm gonna keep thumping on.
  Thomas Morelli: Yeah.
  Stanley Digiovanni: I'll sell whatever
  Samuel Stewart: Mm.
  Stanley Digiovanni: you guys design.
  Thomas Morelli: Yeah.
  Stanley Digiovanni: I don't have a problem selling a product, that's not the issue. I give you ideas, you guys create the product. Once you have the finished product I'll find a way to sell it. Don't worry about it. I just give you these things now, because these are my thoughts and feelings.
  Clifford Miyashiro: Okay.
  Thomas Morelli: So just to touch on m my point one last time that I had brought up. Um I really un unless you guys are die-hard against the fact that um it's possible like it reduces the usability of the remote b and the fact that you can't lose it on your own, I think it still might be a good idea to investigate having like
  Samuel Stewart: Yeah.
  Thomas Morelli: a power cradle.
  Clifford Miyashiro: Okay. Yeah.
  Thomas Morelli: Because I really think i in a certain sense it almost like for Stanley Digiovanni I would want to have that just, because I know at the end of when I'm done watching T_V_ that when I'm done, oh I better go find the remote and put it back where it belongs. Maybe th th th that's just some people that like that.
  Samuel Stewart: I mean
  Thomas Morelli: A lot
  Stanley Digiovanni: No
  Samuel Stewart: there's
  Thomas Morelli: of
  Samuel Stewart: al
  Thomas Morelli: people
  Stanley Digiovanni: no.
  Samuel Stewart: there's also remote controls I remember that that worked uh, this hasn't been done in a while I think, but th as a as a watch.
  Thomas Morelli: As a watch?
  Samuel Stewart: Yeah, there
  Thomas Morelli: Mm
  Samuel Stewart: is remote
  Thomas Morelli: 'kay.
  Samuel Stewart: control watches um, but I think they're a sorta eighties thing, so it might not be easy to market in it
  Clifford Miyashiro: Yeah
  Samuel Stewart: uh but the the technologies
  Clifford Miyashiro: they are not simple.
  Samuel Stewart: came along and it might be cheaper to make now. Those things may have been inexpensive for all I know.
  Thomas Morelli: Mm-hmm.
  Stanley Digiovanni: One thing I just thought about when you were saying that, is that the p our target market is gonna be someone who has lost or broken
  Thomas Morelli: That's
  Stanley Digiovanni: We
  Thomas Morelli: what
  Stanley Digiovanni: gotta stop?
  Thomas Morelli: I was saying.
  Stanley Digiovanni: Who's lost
  Samuel Stewart: Gotta cut
  Stanley Digiovanni: or broken
  Samuel Stewart: up.
  Stanley Digiovanni: their their remote. So how many remotes do they wanna buy? Can we p can we sell them a remote that can maybe guarantee they will not
  Thomas Morelli: Exactly.
  Stanley Digiovanni: need to buy another one?
  Samuel Stewart: Mm.
  Clifford Miyashiro: Yeah.
  Stanley Digiovanni: And so with with with this kind of system
  Thomas Morelli: Mm-hmm.
  Stanley Digiovanni: or locator or something, to to think about, how have people been been losing or breaking
  Thomas Morelli: Mm-hmm.
  Stanley Digiovanni: their remote? How does this happen?
  Samuel Stewart: The
  Thomas Morelli: And
  Samuel Stewart: last
  Thomas Morelli: also
  Samuel Stewart: remote
  Thomas Morelli: presumably
  Samuel Stewart: you'll ever buy.
  Thomas Morelli: they've
  Stanley Digiovanni: And and then and then design the product, maybe some component of the product that can identify this as the last one you'll ever need to
  Samuel Stewart: Well
  Stanley Digiovanni: buy.
  Thomas Morelli: Exactly.
  Samuel Stewart: if if we're going down that then we can we don't need to go the it it strikes Stanley Digiovanni that the locator feature might actually be
  Thomas Morelli: Yeah.
  Samuel Stewart: uh quite expensive to make. Whereas actually just putting it in a power cradle might not be too expensive at
  Thomas Morelli: True.
  Samuel Stewart: all because that's just done with mobile
  Thomas Morelli: Right.
  Samuel Stewart: phones you can just n we
  Thomas Morelli: Yeah.
  Samuel Stewart: we have
  Thomas Morelli: The locator'll
  Samuel Stewart: said we have
  Thomas Morelli: definitely
  Samuel Stewart: actually similar
  Thomas Morelli: be more
  Samuel Stewart: products
  Thomas Morelli: expensive.
  Samuel Stewart: that we can take from and potentially cut costs there.
  Thomas Morelli: Mm-hmm.
  Samuel Stewart: Um need to look into whether we can do that but uh I think we we have some m mobile phone-based products uh checking quickly our Internet. We really need to finish up here.
  Stanley Digiovanni: uh
  Samuel Stewart: But uh
  Stanley Digiovanni: we can make it in the shape of a coffee pot.
  Samuel Stewart: Yeah we have the the power-adaptor products. We sell power-adaptor products. So for example
  Stanley Digiovanni: It's
  Samuel Stewart: there's
  Stanley Digiovanni: uh just
  Samuel Stewart: nothing
  Stanley Digiovanni: it's
  Samuel Stewart: stopping
  Stanley Digiovanni: that
  Samuel Stewart: us
  Stanley Digiovanni: I think it's telling us to stop
  Samuel Stewart: using
  Stanley Digiovanni: our
  Samuel Stewart: that
  Stanley Digiovanni: meeting.
  Samuel Stewart: technology. Yeah.
  Stanley Digiovanni: So we have the c we probably have have on-line in our in our system, we have the ability to create this, we're talking about.
  Samuel Stewart: Yeah I
  Stanley Digiovanni: A charging
  Samuel Stewart: think so,
  Stanley Digiovanni: system.
  Samuel Stewart: without it being too In fact we can cut costs through using the manufacturing that's already gonna be in place
  Thomas Morelli: Right.
  Samuel Stewart: here.
  Stanley Digiovanni: If if we can create this we have probably five or six or seven really strong marketing characteristics.
  Thomas Morelli: Right. I think one
  Samuel Stewart: Okay.
  Thomas Morelli: of the things that we can put right on the box is, never buy another battery.
  Samuel Stewart: Yep.
  Thomas Morelli: You know, something like that.
  Samuel Stewart: 'Kay. Thanks guys.
  Clifford Miyashiro: Yep.
  Stanley Digiovanni: No that's not what I want, I want Oh look it here.
Updated Content: Samuel Stewart reviewed new requirements for the project with the group and discussed their implementation. Clifford Miyashiro presented the basic components of a remote control device and how they work together. He showed that the size of the chip they will use is dependent on how many complicated functions are included. Thomas Morelli stressed that the project should focus on a simple design for the device. The group discussed not being able to include a teletext component, and that the product design would have to be the main selling point of the device. Stanley Digiovanni discussed his marketing strategy for the project, again stressing the attractiveness of the product design. Clifford Miyashiro proposed including a battery charging stand with the device but it was decided that it was not a useful feature. The group continued to discuss the marketing strategy for the device as it would not include many advanced technological functions; they discussed including a guarantee for the remote and using a unique form factor.