Extracted Content: John Richards: Oops That's as far as it goes.
  Paul Day: Hi guys uh good morning everybody here. And uh want to introduce myself, uh my name is uh Shrida Daseri and uh I'm a project manager for this new project which we are going to discuss now. So I want to introduce first of all uh the names and the colleagues here. And what you're uh drawing?
  Roy Burge: Uh sure my name is Agnes and user usability user interface designer.
  Stephen Thomas: My name is Ed and I do accounting.
  Paul Day: Uh how you spell your name uh?
  Stephen Thomas: E_D_.
  Paul Day: E_D_ okay.
  Stephen Thomas: Mm.
  Paul Day: And?
  John Richards: Do you also do marketing?
  Stephen Thomas: No.
  Paul Day: So only accounting?
  Stephen Thomas: Accounting,
  Paul Day: Okay.
  Stephen Thomas: yes.
  Paul Day: And?
  John Richards: And I'm Christine,
  Paul Day: Mm-hmm.
  John Richards: and my role in this uh scenario is to be John Richards.
  Paul Day: Industrial designer.
  John Richards: But I'm not really one.
  Paul Day: So who is uh marketing, nobody
  Stephen Thomas: Marketing
  Paul Day: in the market
  Stephen Thomas: is uh, is Stephen Thomas.
  Paul Day: okay. So thanks for coming for the meeting first of all, and uh we have a long time, just twenty-five minutes to discuss about uh this project and the the project initiation. First of all I want to ask uh Mister Ed about your uh marketing plan and your product plan and uh
  Stephen Thomas: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product. We'll have to see on a through discussion on where we're gonna go from here and from with this.
  Paul Day: Mm-hmm but uh do you already have like a functional design or a technical design
  Stephen Thomas: Uh
  Paul Day: or
  Stephen Thomas: for the moment not yet.
  Paul Day: Oh for the moment not yet, okay, but uh what's what's your uh do you have some project plan, something with you or
  Stephen Thomas: Good question. No, we have to be discussed between all of us and we'll go from there. We'll have to
  Paul Day: Mm-hmm.
  Stephen Thomas: simply we'll have to work on it together.
  Paul Day: Okay, so uh by when you think you can uh give Stephen Thomas some kind of uh project plan, okay, a discussion with
  Stephen Thomas: Certainly
  Paul Day: uh
  Stephen Thomas: by the next meeting.
  Paul Day: By next meeting, okay that will be great. Uh Okay, so there's any questions or uh first of all about uh this project?
  John Richards: What is the goal of the project?
  Paul Day: Uh the goal of the project I think maybe I'll uh hand out to the Ed, okay, so to explain uh what is the project because he's in the sales and the accounting.
  Stephen Thomas: I'm in the sales I'm supposed to explain them what to do. We have to define exactly what our product is, from uh
  Paul Day: Yes, so can you explain uh what exactly the product is?
  Stephen Thomas: From what I had in mind we're supposed to be marketing coffee, is that right?
  Paul Day: Oh I think
  Roy Burge: Um I
  Paul Day: uh,
  Roy Burge: was wondering
  Paul Day: if I'm not wrong, we're making the remote control.
  Stephen Thomas: Remote controls, 'cause I had two different things. I had a first part of mine was to make a remote control for a new f remote control for television, and afterward I had a discussion about coffee so
  Paul Day: Yes.
  Stephen Thomas: we'll start with the remote control for television then. So we're have to design something that is very user friendly.
  Paul Day: Mm-hmm.
  Roy Burge: Mm-hmm.
  Stephen Thomas: Something uh visual that has something that will will draw people to buy the product,
  Paul Day: Mm-hmm.
  Stephen Thomas: because I think everybody's experienced with uh remote controls, and some remote controls are are worth uh throwing out the window. Uh th most of them ar I don't know we're have to come up with a new idea on how to make it a lot easier to use,
  Paul Day: Mm-hmm.
  Stephen Thomas: 'cause a lot of times uh spend uh half a day through the instruction book trying to figure out how to use it.
  Paul Day: Mm-hmm.
  Roy Burge: Mm.
  Paul Day: And uh what abo uh Christine, what about your uh the industrial design plan? Are you have a design already on this product or uh you're still working on the design?
  John Richards: Um no, I I have not begun working on the design,
  Paul Day: Mm-hmm.
  John Richards: and um I uh I actually didn't know we were designing a remote control, I thought we were designing a new monitor. Um the website I of a um uh some sort of a seven inch um monitor, and um I understood that that was the project goal. So um I'm glad I didn't d do any work um ahead of time because uh I clearly didn't understand the project goal.
  Paul Day: Okay.
  John Richards: Um I just did s see that we were starting a new project together and there was going to be a four member team composed of these people, and um that's about uh that's
  Paul Day: Mm-hmm.
  John Richards: and I I read through the different steps, and what my responsibilities were relative to the steps.
  Paul Day: So uh you'll be leading the team for your design team or how many members is working in the team, for the design?
  John Richards: Uh for the industrial design?
  Paul Day: Yes.
  John Richards: Um well, I would th think that depends on how much money you give us.
  Paul Day: Okay. That's
  John Richards: Um because uh, you know, you can uh you can make it uh you have different choices with different financial models.
  Paul Day: Yeah, but uh before we talk about uh the finance, okay, uh do you have some idea how we can uh sell this product or project in the market and how much is going to benefit to the company and uh of course it's to the individual also.
  John Richards: Well, you know um, I kind of think that in general you have to do uh um y you have to have something that's very fashionable, that's uh very attractive that um people see and recognize uh its goal, and uh they immediately wanna have it uh have one of their own. So it would really would need to um something like the iPod would be good, seems to have caught on fairly well, so
  Paul Day: Mm-hmm.
  John Richards: um d uh you know, I don't care what it does, just so it looks cool.
  Paul Day: Okay, but uh uh when you think you can give Stephen Thomas like a kind of design on the functional design or the technical design?
  John Richards: Well, uh I've got a lot of other projects I'm doing right now um and so I'll have to wait and see how those uh how those go. If they uh go quickly then uh it could be a month. If um if I run into any problems in my other projects it might be six months.
  Paul Day: Yeah, but uh I need something in the writing, so like uh what's your functional design, what's your technical design, and uh how many people you need for this project,
  John Richards: Mm-hmm.
  Paul Day: and what's the time frame you're looking, okay,
  John Richards: Mm-hmm.
  Paul Day: and what is the budget, maybe uh initial budget you're looking, okay, and uh how is going to the market, okay, so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan, okay, when are you going to introduce, okay, and by the time you introduce the product and uh you know there there would be a competition, okay, so I need some kind of uh uh the plan in the writing from you. Okay, and
  John Richards: And
  Paul Day: it's po
  John Richards: when would you like that?
  Paul Day: B as soon as possible.
  John Richards: Uh well if uh if we have enough time uh then d do you think um two weeks is a is close enough?
  Paul Day: Yes I think uh that would be good, because I need to go to the management and uh tell them what we are going to do, and uh what cost is, okay, and what's the time frame and what's the project plan, because uh without any uh documentations, I cannot go to the management and say, so we are going to do this and we need this much money, okay, so then it's it's difficult for Stephen Thomas to say, okay, that's the reason I need uh some kind of plan from you, initially, okay, then we can have the further discussion again.
  John Richards: Uh are there other people who will be contributing to the plan?
  Paul Day: Yes, of course, if you need some help, uh so let Stephen Thomas know. So, who are the people you need uh from the marketing or uh the technical side or uh the administration point of view, okay, to add in any documentation, or some technical point of view, so just let Stephen Thomas know so I can uh coordinate all the teams.
  John Richards: Okay, I'll get back to you on that.
  Paul Day: Yes. Thank you. Okay. And uh Ed uh so what's what do you think about uh this uh project for the remote control and d do you have some already planned something for your marketing strategy or uh the sales strategy?
  Stephen Thomas: Well not yet other than uh doing research and taking remote controls and looking what other companies have to do
  Paul Day: Hmm.
  Stephen Thomas: uh, what they're building, their designs, their ideas, uh also have to pinpoint which market we're gonna go into.
  Paul Day: Mm-hmm.
  Stephen Thomas: It should be a fairly large market because uh the number of people that uh the competition,
  Paul Day: Mm-hmm.
  Stephen Thomas: uh th I agree it has to be something it has to be something new, it has to be something that that draws people saying eh, I like this. Whether it works or not, they have to first say I like this, I like the design, and then it's gotta be simple to use.
  Paul Day: Yes, so what I uh prefer maybe uh you need to interact uh more with the Christine, okay, because you know what she is going to do it, okay, and you know how to sell it. Okay, because uh she is doing the design, but
  Stephen Thomas: Yeah.
  Paul Day: you are the core because you are in the marketing, okay, so because you need to sell and you're the responsible for the all the money, the finance, okay,
  Stephen Thomas: Mm-hmm.
  Paul Day: tomorrow. So, what I prefer,
  Stephen Thomas: Mm-hmm.
  Paul Day: and uh you need to come up with some kind of plan, okay, how we are going to do the your sales plan, okay,
  Stephen Thomas: Do we
  Paul Day: th
  Stephen Thomas: already have a cost limit on this, th an idea of how much uh we
  Paul Day: Th
  Stephen Thomas: want to market this for,
  Paul Day: That
  Stephen Thomas: how much it's
  Paul Day: that's
  Stephen Thomas: gonna sell for, that's up that's up to us to decide,
  Paul Day: Yes, that's
  Stephen Thomas: eh?
  Paul Day: you have to decide, okay, so the best thing is you uh both of uh the Christine and you discuss with yourself, okay, and come up with the cost, and how we are going to compete in the market, okay, in the the technically, or in the sales wise, okay, the commercial wise, okay. Then uh we have to design, okay, how long it will take the whole project, okay, how much is going to cost us, and how much we are going to benefit for the company. Okay, of course it's it's uh of benefit for everybody individually. Okay, so I think it's uh maybe if we can uh give Stephen Thomas some kind of your uh the sales plan, okay, including the technical what uh she's going to talk to you within the team, okay, then it will help Stephen Thomas to discuss with the management for further, okay, and put it in the the proper project plan. Okay,
  Stephen Thomas: Very good.
  Paul Day: and if you need uh any coordination in between uh compared to the maybe the some technical vendors or commercial vendors, okay, depends if you want to have some uh uh marketing plan or technical plan, okay, so you let Stephen Thomas know. Okay, I can
  Stephen Thomas: Very
  Paul Day: coordinate,
  Stephen Thomas: good.
  Paul Day: or maybe uh, you are my coordinator, am I right?
  Roy Burge: Mm.
  Paul Day: Between uh all
  Roy Burge: Well,
  Paul Day: the coor
  Roy Burge: no, not exactly. I mean my job from what I understood was to look at the usability requirements and make sure that the product is usable, it's acceptable to the people who are gonna use it and look at the best ways to do that.
  Paul Day: Yeah. Th Christine, yeah.
  Roy Burge: my
  Paul Day: Which is
  Roy Burge: studies will show right off the bat that it's not going to work, and so it's sort of it's a loop that feeds in, but I don't think necessarily that I'm
  Paul Day: Yes.
  Roy Burge: in a coordinating position
  Paul Day: Yeah,
  Roy Burge: for
  Paul Day: so
  Roy Burge: it.
  Paul Day: basically you need to interact with Christine more, okay, for the user acceptability,
  Roy Burge: Yeah.
  Paul Day: okay, and the testing, okay,
  Roy Burge: Mm-hmm.
  Paul Day: then you
  Roy Burge: Which will
  Paul Day: will
  Roy Burge: also feed into the marketing,
  Paul Day: Yes.
  Roy Burge: because depending on what users want, depends on how you sell it,
  Paul Day: Yes.
  Roy Burge: what tag lines you attach
  Paul Day: Yeah.
  Roy Burge: to it, how you try
  Paul Day: Yeah.
  Roy Burge: to make it more attractive
  Paul Day: Yeah.
  Roy Burge: to users. So I think all three groups will need to interact quite a bit. Um, and then I guess build the plan based on all of that, because I think you need to take all the factors into account.
  Paul Day: Yep. But what I request, okay, keep Ed in the loop, okay,
  Roy Burge: Yeah, of
  Paul Day: in
  Roy Burge: course.
  Paul Day: between your uh meeting and Christine meeting, because uh he should know what's happening.
  Roy Burge: Yeah, we can C_C_
  Paul Day: Yes.
  Roy Burge: him on any
  Paul Day: Okay
  Roy Burge: discussions
  Paul Day: and
  Roy Burge: or
  Paul Day: please
  Roy Burge: documents
  Paul Day: please
  Roy Burge: that
  Paul Day: copy
  Roy Burge: are passed
  Paul Day: all
  Roy Burge: around.
  Paul Day: the mails, okay, all the discussions to Stephen Thomas, okay,
  Roy Burge: Sure.
  Paul Day: so I need to submit to the management.
  Roy Burge: No problem.
  Paul Day: So any questions for uh time being?
  Stephen Thomas: No.
  Roy Burge: So, the immediate next step is to start determining the functional design,
  Paul Day: Yes.
  Roy Burge: or okay.
  Paul Day: Okay. To come up with the functional design and uh to discuss with Ed, okay, and how it's going to be work, and uh first of all with your user acceptance,
  Roy Burge: Mm-hmm.
  Paul Day: okay, how it looks like and how it's going to be work in the market, okay, so then we can discuss about uh further things.
  Roy Burge: Okay.
  Paul Day: So, we'll meet when the we'll discuss on the further meeting. It's okay?
  Roy Burge: Mm-hmm.
  Paul Day: Thanks for coming.
  John Richards: Would you mind um at the conclusion of our meeting could could you send us a copy of your slides?
  Paul Day: Yes,
  Roy Burge: Mm-hmm,
  Paul Day: I
  Roy Burge: yeah,
  Paul Day: will.
  Roy Burge: that would be useful.
  Paul Day: Yes. I'll copy, uh le let us keep all the emails and all the copies, okay, share each other, okay, so you know everybody what's happening,
  Roy Burge: Sure.
  Paul Day: okay? And if anything you need anytime so please either you can call Stephen Thomas, or just send Stephen Thomas email, or uh just come and uh knock my door, okay, so I'm available here. It's good?
  Roy Burge: Okay.
  Paul Day: Okay,
  John Richards: Thank you.
  Paul Day: thanks
  Roy Burge: Thanks.
  Paul Day: for coming and uh I wish you a nice time then.
  Roy Burge: Thank you.
  Paul Day: Okay, see you later. Bye.
Updated Content: The group introduced themselves to each other and discussed their roles in the project. Paul Day opened a discussion about the project plan and asked Stephen Thomas to prepare an overall plan for the project. Stephen Thomas presented the initial aim of the project: the creation of a fresh, user-friendly remote control device. Paul Day asked John Richards to create a functional design plan for the device, then asked Stephen Thomas about ideas for the sales strategy. Stephen Thomas presented an initial sales plan: to analyze the competition and to pinpoint the target marketing group. Paul Day instructed all participants to work together on their respective design plans. Paul Day decided that the design plans will be discussed at the next meeting, and that the next step will be to come up with a functional design of the device.