Extracted Content: Janice Kroes: How do you wear this thing?
  Virginia Girdler: Hmm. Mm mm mm.
  Janice Kroes: Not many stuff.
  Janice Kroes: Original.
  Virginia Girdler: Is recorded? Okay? Okay so welcome everyone. So we are here for the kickoff meeting of uh the process of designing a new remote control. So I will first start with a warm welcome opening stuff, then uh we will uh see what will be uh our product and what will be the different step we will have to design it. And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process. So
  Janice Kroes: Uh. Just one thing. Uh, you said twenty-five minutes, but I have something else to do uh, so gotta have another meeting uh soon, so maybe you could hurry up a bit
  Virginia Girdler: sorry?
  Janice Kroes: It's true. I have another meeting so if you could uh
  Virginia Girdler: You have another meeting soon?
  Janice Kroes: Yeah.
  Virginia Girdler: So you have to be quick.
  Janice Kroes: Yeah, for the lawnmower project.
  Virginia Girdler: Okay.
  Janice Kroes: Okay.
  Virginia Girdler: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original, we have to be trendy and we have to also try to be user-friendly. So uh the design step will be divided in three uh main points. First it will be the functional design. Third is the conceptual design and then is the desired design. So the functional design is to identify the main user needs, the technical function the remote control should fulfil. And then we will move to f conceptual design where we'll specify the different component involved, what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that. And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point. So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board.
  Janice Kroes: What an original idea.
  Virginia Girdler: Do you have any idea of which animal you want to show us?
  Janice Kroes: Orangutan.
  Virginia Girdler: Okay that's good.
  Dallas Paulus: No no
  Virginia Girdler: n
  Dallas Paulus: n
  Virginia Girdler: n You
  Janice Kroes: no?
  Virginia Girdler: should
  Janice Kroes: But I don't have to say anything. When I'm drawing the orangutan.
  Virginia Girdler: If you want to react uh about this wonderful drawing uh I'll let you uh comment.
  Janice Kroes: It's an abstract drawing of an orangutan.
  Virginia Girdler: Okay it's an abstract drawing.
  Janice Kroes: Yes.
  Virginia Girdler: I think it's nice and original.
  Dallas Paulus: You y the name
  Janice Kroes: I don't
  Dallas Paulus: I think.
  Janice Kroes: have a red colour. Usually orangutans have red hair so this is a very important but I don't have red pen, so
  Virginia Girdler: Okay.
  Janice Kroes: Yes.
  Virginia Girdler: You want to draw something Christine?
  Dana Ritter: Okay uh sorry. You This
  Virginia Girdler: Of course your animal is recorded so it's not lost.
  Janice Kroes: Yes. I know.
  Dana Ritter: Sorry too uh.
  Virginia Girdler: Is
  Janice Kroes: Wha
  Virginia Girdler: this uh
  Janice Kroes: what
  Dana Ritter: Is it beautiful?
  Janice Kroes: is this strange beast? Is it a monster?
  Dana Ritter: Do you know? It's a cat.
  Janice Kroes: It's a cat?
  Dana Ritter: Isn't it?
  Janice Kroes: I thought these things did not exist.
  Dana Ritter: Yes
  Dallas Paulus: Dana Ritter
  Dana Ritter: yes is it like that. Is
  Dallas Paulus: Ah
  Janice Kroes: Ah
  Dallas Paulus: yeah.
  Dana Ritter: it better?
  Virginia Girdler: Ah okay
  Janice Kroes: yeah
  Dallas Paulus: Yeah.
  Virginia Girdler: it's pretty.
  Dana Ritter: Okay. It's my cat.
  Virginia Girdler: Okay it's your cat.
  Janice Kroes: Does
  Dana Ritter: Yeah.
  Janice Kroes: have a name?
  Dana Ritter: The name is Caramel.
  Janice Kroes: Caramel.
  Dallas Paulus: Caramel.
  Janice Kroes: Ah-ha.
  Dana Ritter: Yeah.
  Virginia Girdler: Okay. Olivier,
  Dallas Paulus: And you
  Virginia Girdler: do you want to
  Dallas Paulus: I think I'm too short for the cables.
  Virginia Girdler: Okay I go, but next time you'll do something I'm sure.
  Janice Kroes: Next time I concentrate.
  Virginia Girdler: I'm a bit short on cable. Okay. So what could I draw? Maybe I can draw like a very simplified cow. I don't know if it looks like a cow
  Janice Kroes: He looks like a bong.
  Virginia Girdler: Like a what?
  Janice Kroes: Okay. Sorry. No.
  Dallas Paulus: Quite squarey.
  Janice Kroes: Scary?
  Dallas Paulus: He also.
  Virginia Girdler: I dunno it it looks more like a donkey in fact I would say.
  Dallas Paulus: Mm.
  Janice Kroes: I I think we will
  Virginia Girdler: Okay
  Janice Kroes: be finished
  Virginia Girdler: so
  Janice Kroes: this uh
  Virginia Girdler: I hope that it helps you uh in the process of designing
  Janice Kroes: Is it
  Virginia Girdler: a
  Janice Kroes: for
  Virginia Girdler: remote
  Janice Kroes: uh
  Virginia Girdler: control.
  Janice Kroes: for putting a for logos, no. That's
  Virginia Girdler: Okay. Let's move on. So Here the uh financial objective of our project. That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros.
  Janice Kroes: I is there a matter for a new remote control?
  Virginia Girdler: Yeah if it's trendy, original I d fulfil
  Janice Kroes: Is it uh
  Virginia Girdler: the user
  Janice Kroes: a
  Virginia Girdler: needs.
  Janice Kroes: single device remote control or is it a multi-device remote control?
  Virginia Girdler: We have to discuss that point.
  Janice Kroes: Ah this is not
  Virginia Girdler: On
  Janice Kroes: defined at all?
  Virginia Girdler: yeah you you can suggest points like
  Janice Kroes: Ah,
  Virginia Girdler: this. So
  Janice Kroes: okay.
  Virginia Girdler: what what so we have to decide for example if it can control one device or multiple. So what's what are your ideas about that? Maybe I can have the your opinion
  Janice Kroes: Well uh
  Virginia Girdler: from
  Janice Kroes: do we sell
  Virginia Girdler: the marketing
  Janice Kroes: other stuff?
  Virginia Girdler: side?
  Janice Kroes: Uh if if we bundle the remote control with something uh to sell then it could be a single device, otherwise it could be programmable one otherwise who would buy a remote control from us.
  Virginia Girdler: Okay, so if it selled uh by its own i it it would rather be for multiple device.
  Janice Kroes: Yeah.
  Virginia Girdler: Do you agree?
  Dallas Paulus: Mm-hmm.
  Virginia Girdler: Yeah. So maybe it should be for multiple devices. And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil?
  Dallas Paulus: I think we shouldn't have too many b for
  Janice Kroes: No,
  Dallas Paulus: my part.
  Janice Kroes: I
  Dallas Paulus: I
  Janice Kroes: couldn
  Dallas Paulus: think
  Janice Kroes: I cannot fi think of any requirements right now.
  Dallas Paulus: If we don't have so many buttons could be nice.
  Virginia Girdler: Few buttons. Okay. And do you have it also to be to be lighted in order to be used in the dark? Might be a good idea.
  Dallas Paulus: Yeah.
  Virginia Girdler: Okay. And do you have any um any uh idea of the trend the trend in domain, what it shouldn't it should look like, or things like that?
  Janice Kroes: Mm.
  Virginia Girdler: With rou okay. Like for okay.
  Janice Kroes: Something like that, least fits in your hand.
  Dallas Paulus: Yeah.
  Virginia Girdler: Okay.
  Janice Kroes: Yeah. The basic requirement.
  Virginia Girdler: So. Fit in your hand, yeah.
  Janice Kroes: Only a buck.
  Virginia Girdler: And also it have, i it may be it may be important for the remote control to be uh To, to resist to various shocks
  Dallas Paulus: Mm-hmm.
  Virginia Girdler: that can happen
  Janice Kroes: Waterproof.
  Virginia Girdler: if it fall. Water-proof as well.
  Dallas Paulus: And I
  Virginia Girdler: Maybe
  Dallas Paulus: think we
  Virginia Girdler: it
  Dallas Paulus: should
  Virginia Girdler: is original
  Dallas Paulus: have a device
  Virginia Girdler: because you can uh use it in your uh in your bath whereas the others can't. Maybe water-proof would be very original.
  Dallas Paulus: Sorry.
  Virginia Girdler: Havin having a water-proof remote control so that the people can uh use it in their bath.
  Janice Kroes: Mm.
  Virginia Girdler: That could
  Janice Kroes: B it
  Virginia Girdler: be
  Janice Kroes: seems
  Virginia Girdler: uh
  Janice Kroes: uh so, but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of
  Virginia Girdler: Yeah
  Janice Kroes: f
  Virginia Girdler: but, it is still something uh you have to buy and that is um
  Janice Kroes: And, and
  Virginia Girdler: not
  Janice Kroes: that's one
  Virginia Girdler: maybe
  Janice Kroes: of the
  Virginia Girdler: very
  Janice Kroes: that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it.
  Virginia Girdler: Yeah,
  Janice Kroes: That's
  Virginia Girdler: mayb
  Janice Kroes: people they actually
  Virginia Girdler: B
  Janice Kroes: do it themselves.
  Virginia Girdler: But maybe we can bulk it with uh already this plastic thing
  Dallas Paulus: Yeah.
  Virginia Girdler: and uh the waterproof
  Dallas Paulus: directly.
  Virginia Girdler: uh
  Janice Kroes: I it
  Virginia Girdler: stuff
  Janice Kroes: will look
  Virginia Girdler: as
  Janice Kroes: a
  Virginia Girdler: well.
  Janice Kroes: bulky in that case.
  Virginia Girdler: Yeah.
  Dallas Paulus: Yeah.
  Virginia Girdler: Maybe we can sell uh all that together, so so plastic protection and uh and a waterproof box as well. That might be good uh track to follow.
  Janice Kroes: Like as an optional thing.
  Virginia Girdler: Optional or selled
  Dallas Paulus: And I I think we
  Virginia Girdler: with
  Dallas Paulus: should
  Virginia Girdler: it?
  Dallas Paulus: have something, most of the time I I lose my remote control. We should have
  Virginia Girdler: Yeah.
  Dallas Paulus: s uh special bu button on the T_V_
  Virginia Girdler: Maybe we
  Dallas Paulus: to
  Virginia Girdler: can
  Dallas Paulus: make
  Virginia Girdler: have uh
  Dallas Paulus: the remote control beeping.
  Virginia Girdler: But we don't design the T_V_.
  Dallas Paulus: Ah
  Virginia Girdler: Maybe we
  Dallas Paulus: yeah.
  Virginia Girdler: can have uh something you whistle and uh the remote control uh beep.
  Dallas Paulus: Yeah.
  Janice Kroes: Barks.
  Virginia Girdler: Yeah,
  Dallas Paulus: Barks.
  Virginia Girdler: barks, yeah. So we can uh have a whistle uh remote control?
  Dallas Paulus: Yeah. Yeah whistle.
  Virginia Girdler: I don't know, whistle-able?
  Dallas Paulus: Whistle
  Virginia Girdler: Th
  Dallas Paulus: tracking.
  Virginia Girdler: Whistle tracking yeah. Whistle tracking remote control. That's a good idea, that's very original and that's can
  Janice Kroes: That's that's
  Virginia Girdler: uh improve.
  Janice Kroes: quite cool, but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right?
  Virginia Girdler: Yeah d d
  Janice Kroes: So
  Virginia Girdler: uh.
  Janice Kroes: i it's just going to add t to the cost.
  Virginia Girdler: Yeah but s still we have to mm we have to have an advantage over our competitors. I think this is a good advantage.
  Janice Kroes: It's cool. I think I like the idea, but I'm not sure about the what you, who
  Virginia Girdler: Yeah.
  Janice Kroes: is giving who's
  Virginia Girdler: We have
  Janice Kroes: giving
  Virginia Girdler: to
  Janice Kroes: who's
  Virginia Girdler: ask
  Janice Kroes: giving our budget. Who's
  Virginia Girdler: Yeah. We have to ask the quest of
  Janice Kroes: Yeah.
  Virginia Girdler: that's uh design to
  Janice Kroes: Yeah.
  Virginia Girdler: the uh Industrial um Designer.
  Dallas Paulus: Yeah.
  Virginia Girdler: Which is
  Janice Kroes: 'Kay.
  Virginia Girdler: you.
  Dallas Paulus: yeah
  Virginia Girdler: Okay so try to find that for next meeting.
  Dallas Paulus: Okay.
  Virginia Girdler: Okay. So next meeting is in thirty minutes or so uh.
  Dallas Paulus: Don't panic.
  Virginia Girdler: Don't pani. So so I will ask Dallas Paulus to find out more about this industrial design
  Dallas Paulus: Mm-hmm.
  Virginia Girdler: so any working any working function we have discussed. So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons, the the fact that is lighted or not, things like that, and
  Janice Kroes: Mm-hmm.
  Virginia Girdler: what would be convenient for the user. And also um I will ask the Market Expert to uh try to find out what are the absolute requirements, what is absolutely needed in a remote control uh for the user. So. And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon.
  Janice Kroes: Mm.
  Virginia Girdler: So. Thank you I think that's
  Janice Kroes: Good.
  Dallas Paulus: Mm-hmm.
  Virginia Girdler: all for this point.
  Dana Ritter: Thank you
  Janice Kroes: Uh, so we come back in five minutes? Half an hour.
  Virginia Girdler: Anyway you will receive some messages.
  Virginia Girdler: Be careful. You eat it? Does it move uh? Okay, but I don't know if it uh is still correctly uh We'll see.
  Dallas Paulus: Ah.
Updated Content: Virginia Girdler introduced the project to the group and gave a timeline for the project. The group trained themselves to use the meeting room tools by drawing on the whiteboard. Virginia Girdler presented the project budget and the projected price point and profit goals. The group discussed several of their initial ideas for the features of the product. They discussed making the remote able to control multiple devices, protection from water or from dropping the remote, and a locator function. Virginia Girdler then instructed Janice Kroes to research users' requirements, and instructed the Industrial and User Interface Designers to research the functions and usability features that were discussed in the meeting.