Extracted Content: Richard Maize: Did you get my email with the slides?
  Richard Maize: Ah. Tricky.
  John Meadows: I guess I have to change the pen otherwise Will. be completely
  Richard Maize: Dunno.
  John Meadows: different.
  Richard Maize: Maybe they're supposed the pen's supposed to go over the seats. Might be seat floor rather than person. Yeah, put it back.
  John Meadows: Yeah. And do you think it's.
  Richard Maize: Yep. Yeah. Jo's making faces at Richard Maize.
  Leo Erickson: Okay.
  John Meadows: Yeah.
  Leo Erickson: So. Matthew is uh late again.
  Richard Maize: Mm-hmm.
  Leo Erickson: Probably an important man. Um. So well it is important for him to be here uh.
  John Meadows: Yeah. So what can
  Leo Erickson: He
  John Meadows: you?
  Leo Erickson: he he You
  John Meadows: Yeah we
  Leo Erickson: did
  John Meadows: will
  Leo Erickson: work together didn't
  John Meadows: yeah,
  Leo Erickson: you?
  John Meadows: so I will be able to to summarize uh our meeting, but
  Leo Erickson: Yes.
  John Meadows: still I think uh it would be in very important if the uh as um main designer. I think we can put on the here.
  Leo Erickson: Yes. Yes.
  John Meadows: Uh basically w yeah we we designed the two uh items.
  Leo Erickson: Mm. Um
  John Meadows: Um,
  Leo Erickson: yes but w we
  John Meadows: have a phone, can someone
  Leo Erickson: Yes, maybe we should phone him.
  John Meadows: it's really
  Leo Erickson: Um
  John Meadows: w well
  Leo Erickson: well
  John Meadows: designed.
  Richard Maize: Mm.
  Leo Erickson: Um,
  Richard Maize: Mm,
  Leo Erickson: when he is not here
  Richard Maize: object
  Leo Erickson: we will
  Richard Maize: tracking.
  Leo Erickson: just we just have to continue. Um so
  John Meadows: Yeah.
  Leo Erickson: just for record I I will take uh notes again.
  Richard Maize: Okay.
  Leo Erickson: And um well first thing uh I was uh uh I got an email from uh from my superior again that we really should stay within the budget of the
  John Meadows: 'Kay.
  Leo Erickson: uh twelve Euro and fifty cents. It's uh well he said to Richard Maize well uh when you stay in it's good, when you don't stay in you have to redesign. There is no uh no negotiation uh possible in this matter. So we have to consider that.
  John Meadows: Yep.
  Leo Erickson: Good. Um so maybe Anna, you can have your
  Richard Maize: Well
  Leo Erickson: presentation.
  Richard Maize: we can't no we can't do evaluation 'til we have a design.
  Leo Erickson: Okay Matthew. Nice uh you are here.
  John Meadows: Great.
  Leo Erickson: Great. Great. Oh ma maybe then you can start now with mm presenting your uh your designs.
  John Meadows: Yep. So I will start by the the basic one that uh fits into uh eight Euros actually,
  Richard Maize: Mm-hmm.
  John Meadows: right, seven eight Euros, and uh well first for both they have um a special shape, maybe the designer can uh explain better than Richard Maize, but uh it's like a surf board. And
  Richard Maize: Mm 'kay.
  John Meadows: you you are supposed to surf to browse to surf T_V_, maybe the web, and uh it's kind of interesting shape because um unconsciously people want to s to surf when
  Dan Moralez: Or
  John Meadows: they see
  Dan Moralez: browse.
  John Meadows: this stuff. And also it's not too far from um a mobile.
  Leo Erickson: Mm.
  Richard Maize: Mm-hmm.
  John Meadows: So
  Dan Moralez: Mm.
  John Meadows: people are used to that kind of shape,
  Richard Maize: Mm-hmm.
  John Meadows: right. Don't take care too much about the colour because w yeah
  Dan Moralez: Now we are
  John Meadows: we don't
  Dan Moralez: to give
  John Meadows: take
  Dan Moralez: some oper
  John Meadows: yeah.
  Dan Moralez: offers right now.
  John Meadows: So here would be basically the the the infrared uh
  Leo Erickson: Eye.
  Richard Maize: Mm-hmm.
  John Meadows: uh
  Dan Moralez: I yeah.
  John Meadows: led yeah L_A_ L_A_ L_E_D_,
  Dan Moralez: L_E_D_.
  John Meadows: the on-off button, in
  Richard Maize: Mm-hmm.
  John Meadows: red. Here would be the volume.
  Richard Maize: Oh yeah.
  John Meadows: On the on the
  Leo Erickson: Uh-huh.
  John Meadows: left,
  Dan Moralez: Mm-hmm,
  John Meadows: okay,
  Dan Moralez: hmm.
  John Meadows: so easy
  Leo Erickson: Yes.
  John Meadows: to turn on t and off. And um so this is a very cheap version so there are maybe you can carry on uh Matthew.
  Dan Moralez: Also so you have uh uh browsing the channels, actually so you
  Richard Maize: Mm-hmm.
  Dan Moralez: can go up and down
  Richard Maize: Yeah.
  Dan Moralez: the channels, uh, if you have a video or something you can forward,
  John Meadows: How can
  Dan Moralez: back.
  John Meadows: you change from V_C_R_ to uh T_V_, by the way?
  Dan Moralez: Oh no no no, this is a single this this is a model with just the T_V_ one.
  John Meadows: Okay yeah.
  Dan Moralez: No
  John Meadows: Yeah
  Dan Moralez: no
  Leo Erickson: Ah,
  Dan Moralez: just sorry,
  Leo Erickson: okay.
  Dan Moralez: this
  John Meadows: yeah.
  Dan Moralez: is a standard T_V_ one we, are not talking about that. So and then we have usually there twelve keys but we know that we rel that we have only ten digits.
  Richard Maize: Mm-hmm.
  Dan Moralez: The extra two are for uh having or giving an option for uh having more than one channel. And the other one is for the teletext or something you want to
  John Meadows: Yeah.
  Dan Moralez: browse through from that.
  Leo Erickson: Mm-hmm.
  Richard Maize: Okay
  Dan Moralez: Actually.
  Richard Maize: so it's it's t a very basic remote then, it's
  Dan Moralez: It's
  Richard Maize: only
  Dan Moralez: a very basic minimal
  Richard Maize: Mm.
  Dan Moralez: thing which you
  Leo Erickson: Yeah.
  Dan Moralez: can
  Leo Erickson: Yeah.
  Dan Moralez: which
  Leo Erickson: Yeah.
  Dan Moralez: is which is also available in the market, actually that's what it that it i and would cost us
  Leo Erickson: Mm.
  Dan Moralez: to build it
  Richard Maize: Mm.
  John Meadows: Seven,
  Dan Moralez: about eight
  John Meadows: eight, ei
  Dan Moralez: Euros.
  John Meadows: eight Euros.
  Leo Erickson: Exce except for the for the special shape, the surfing board, it has a quite
  Dan Moralez: Yeah.
  Leo Erickson: a a conventional layout of buttons
  Dan Moralez: Yeah.
  Leo Erickson: uh.
  John Meadows: Yeah.
  Dan Moralez: So this one model and uh
  Richard Maize: Can I see?
  Dan Moralez: yeah.
  Richard Maize: Thanks.
  Dan Moralez: Sure.
  Richard Maize: Okay I like the volume control, that's good.
  Dan Moralez: Th this is a magic one but I know we don't want to talk about that, you know like uh i i i it is a very futuristic, it's like uh it's like a brain machine interface and all this
  Richard Maize: Uh-huh.
  Dan Moralez: stuff we are
  John Meadows: Yeah.
  Dan Moralez: thinking about in the future, it can come.
  Richard Maize: So it doesn't actually have buttons.
  Dan Moralez: So that uh then what we look
  Richard Maize: Did you wanna see?
  Dan Moralez: t yeah.
  Leo Erickson: Mm-hmm. Yeah no you
  Dan Moralez: This
  Leo Erickson: can
  Dan Moralez: is a
  Leo Erickson: carry
  Dan Moralez: model,
  Leo Erickson: on,
  Dan Moralez: yeah.
  Leo Erickson: I just look how it feels all. Yes it really feels like like like a mobile phone.
  Richard Maize: Mm.
  John Meadows: Yeah.
  Dan Moralez: Yep.
  Leo Erickson: Just I'm
  John Meadows: Yeah actually, yeah.
  Leo Erickson: I really want to talk to it. But.
  Richard Maize: It won't talk back.
  Leo Erickson: So but but continue with your
  Dan Moralez: Uh so
  Leo Erickson: uh mm-hmm.
  Dan Moralez: well then the this is the a more a little uh smooth and it gives a lot of functionality, uh in this way, so all we have uh th you see there are only six keys, but don't worry they are ma they are doing the job of twelve keys actually
  Richard Maize: Right.
  Leo Erickson: Mm.
  Dan Moralez: here. And so they have more space actually
  Richard Maize: Mm-hmm.
  Dan Moralez: and uh it's easy to uh use this and uh you have um so this is a standard uh uh infrared eye, and then you have a power button, which l volume, what you have,
  Leo Erickson: Mm-hmm.
  Dan Moralez: and then other than that you have uh channel up and down and uh f slow pause or s slow
  John Meadows: Play,
  Dan Moralez: lo
  John Meadows: pause.
  Dan Moralez: yeah s pause or stop, and uh then uh you can uh you have a L_C_D_ display,
  Leo Erickson: Mm-hmm.
  Dan Moralez: here and uh y this is a functional thing which can change like it's a toggle switch which could change the function say, y you
  Leo Erickson: From
  Dan Moralez: press
  Leo Erickson: D_V_D_
  Dan Moralez: it
  Leo Erickson: player to television
  Dan Moralez: Yeah.
  Leo Erickson: or
  John Meadows: Exactly
  Leo Erickson: something.
  Dan Moralez: I
  John Meadows: yeah.
  Dan Moralez: really can change
  Leo Erickson: Yes.
  John Meadows: To
  Dan Moralez: it,
  John Meadows: audio
  Dan Moralez: so
  John Meadows: and to
  Leo Erickson: Mm.
  Dan Moralez: Instead
  John Meadows: video
  Dan Moralez: of having
  John Meadows: on
  Dan Moralez: many
  John Meadows: demand.
  Dan Moralez: switches,
  Richard Maize: Mm-hmm.
  Leo Erickson: Yes
  Dan Moralez: y
  Leo Erickson: and and and then you get feedback via the L_C_D_ yeah.
  Dan Moralez: The L_C_D_ can display
  John Meadows: Yes.
  Dan Moralez: what is
  Leo Erickson: Mm-hmm.
  Dan Moralez: that on that, and uh well you can have a integrated microphone over here,
  John Meadows: This is the orange
  Dan Moralez: or
  John Meadows: button, the
  Dan Moralez: in the button
  John Meadows: microphone.
  Dan Moralez: th here, so
  Leo Erickson: Mm-hmm.
  Dan Moralez: which can uh basically you want to do a speech recognition and uh that channel a lot of information can be di displayed here directly on the um on
  John Meadows: An
  Dan Moralez: your on
  John Meadows: yeah.
  Dan Moralez: your display. And here is a small L_E_D_ which is like blinking one,
  Leo Erickson: Mm-hmm.
  Dan Moralez: which tells you like uh are you running out of the battery, and which is can be useful for the locating as I was talking earlier
  John Meadows: Yeah.
  Dan Moralez: okay.
  Leo Erickson: Mm-hmm.
  Dan Moralez: And uh well then we have a cover basically, basically you don't need much of the time this,
  John Meadows: Yeah.
  Dan Moralez: when you need you can use it, and this gives additional functionality that tomorrow you want you can add a tactile thing to
  Leo Erickson: Mm.
  Dan Moralez: this cover
  John Meadows: Crazy
  Dan Moralez: you know.
  John Meadows: dis designer, okay.
  Dan Moralez: Design enter.
  Leo Erickson: Yeah but but but but uh i in there uh when this is closed,
  Dan Moralez: Yeah.
  Leo Erickson: will it also uh cover up the L_C_D_
  John Meadows: Yeah
  Leo Erickson: screen?
  John Meadows: yeah yeah yeah.
  Dan Moralez: Yeah. It's basically to
  John Meadows: Yeah.
  Dan Moralez: do
  Leo Erickson: But
  Dan Moralez: that.
  Leo Erickson: but the L_C_D_ screen I mean is a very uh well an eye-attracting feature which shouldn't
  Dan Moralez: Actually
  Leo Erickson: be shouldn't
  Dan Moralez: when you
  Leo Erickson: be
  Dan Moralez: are watching the T_V_,
  John Meadows: Oh actually well.
  Dan Moralez: when you are watching anything or listening to them, you hardly care about what is getting displayed here, you know, uh
  Leo Erickson: That th
  Dan Moralez: you
  Leo Erickson: that's
  Dan Moralez: want
  Leo Erickson: true.
  Dan Moralez: to uh and this gives a protection to the L_C_D_ actually, giving a cover to that actually.
  Leo Erickson: Mm.
  Dan Moralez: Gives a protection because when it falls down or something it it is
  Leo Erickson: Mm-hmm.
  Dan Moralez: it
  Leo Erickson: Mm-hmm.
  Dan Moralez: is
  Leo Erickson: Yes.
  Dan Moralez: is is it
  Leo Erickson: Yes,
  Dan Moralez: gives
  Leo Erickson: more
  Dan Moralez: a
  Leo Erickson: robust.
  Dan Moralez: protec it's more robust that way.
  Leo Erickson: Yes okay.
  Richard Maize: Mm.
  Dan Moralez: Uh yeah. And you have very good chances
  John Meadows: It's low weight. You have to
  Dan Moralez: Yeah.
  John Meadows: see yeah yeah the the components we put inside is very low weight.
  Leo Erickson: Mm-hmm.
  Dan Moralez: Yeah.
  John Meadows: So the the cost is actually a bit more, it's uh
  Dan Moralez: It
  John Meadows: it's it's sixteen Francs.
  Dan Moralez: Sixteen Euros.
  John Meadows: Sixteen Euros sorry.
  Leo Erickson: Okay.
  Richard Maize: So it's well outside the budget then.
  John Meadows: Then it's out of budget. But
  Leo Erickson: But
  John Meadows: the
  Leo Erickson: w
  John Meadows: the main point we we talk about that with our uh manufacturer. And
  Dan Moralez: Yeah.
  John Meadows: they say basically that the S_R_ system would be uh something like three Francs per item
  Dan Moralez: Three Euros.
  John Meadows: so three Euros sorry. And um
  Richard Maize: That's on top of the sixteen, or is it part of that?
  John Meadows: No no no, part of that, yeah.
  Dan Moralez: Part of that.
  Richard Maize: So that takes it down to thirteen Euros without the
  John Meadows: Yeah,
  Richard Maize: speech recognition.
  John Meadows: yeah.
  Leo Erickson: Mm 'kay.
  Dan Moralez: Yeah.
  Leo Erickson: Hmm.
  Richard Maize: Mm-hmm.
  Dan Moralez: Well uh if you we can have if you have new more ideas we can add new more uh some more keys if you want to you know
  Leo Erickson: Mm-hmm.
  John Meadows: Well I think th th yeah we should stick with uh a number of
  Richard Maize: Mm.
  John Meadows: keys because if we add too much then
  Dan Moralez: Yeah it it should
  Leo Erickson: Mm-hmm.
  John Meadows: it's
  Dan Moralez: not
  John Meadows: too
  Dan Moralez: be cluttering up everything.
  Richard Maize: What's this one on the side?
  Dan Moralez: Ah that's for the it's kind of a L_E_D_
  John Meadows: Locati.
  Dan Moralez: for
  John Meadows: Location.
  Dan Moralez: indicating your battery
  Richard Maize: Ah okay.
  Dan Moralez: and as well as it's like a blinking one you
  Richard Maize: Mm-hmm.
  Dan Moralez: know you can
  John Meadows: Yeah.
  Dan Moralez: keep it aside.
  Richard Maize: Mm 'kay. I like the shape of them, I do like the
  Dan Moralez: Yeah.
  Richard Maize: the size
  Leo Erickson: Well well
  Richard Maize: and the the shape.
  Leo Erickson: Mm. Be before ta talking about the money and what's possible
  Richard Maize: Mm-hmm.
  Leo Erickson: and what is not possible, maybe Anna you can uh give our uh give us your
  Richard Maize: Okay.
  Leo Erickson: um
  Richard Maize: And maybe we run the evaluation on both of the products, both of these two.
  Leo Erickson: Yes. Evalua evaluation and also the evaluation criteria, so what
  Richard Maize: Okay.
  Leo Erickson: what is important to look at.
  Richard Maize: Basically this is what we've talked about already, um,
  Leo Erickson: Mm-hmm.
  Richard Maize: from the marketing point of view. We just wanna make sure that we've taken into account
  Leo Erickson: Well just
  Richard Maize: Yep.
  Leo Erickson: do it quickly if if we al already.
  Richard Maize: So it's just a shortlist of criteria on
  Leo Erickson: Mm-hmm.
  Richard Maize: um the things that we've identified as being important to selling the product. Um we just go through these and rate them as a group and then at the end we'll make an evaluation based on that, so just average the score of those items, so These are the things we identified as being important. Um the three things were look and feel, innovation and ease of use,
  Leo Erickson: Mm-hmm.
  Richard Maize: were the three important components um appealing to the correct demographic so using those things in the right way to appeal to our demographic. And then goin following the company motto, following the fashion trends and putting that into the product as well. So well do you wanna go through and put through those on the the two products now or do we wanna discuss them further and then evaluate them?
  Leo Erickson: Um, n no why not why not discuss uh discuss it now,
  Richard Maize: Okay. So f just go through onto the whiteboard I guess. Not sure how this is gonna come out.
  Richard Maize: So the first one was really very far below budget, would you want to take the price down of the end product according to that or just have the high profit on it? 'Cause if we're only going to make it for eight Euros then we have a
  Leo Erickson: Mm, well my my personal view is uh w when when this one is eight Euros we must think how can we improve it.
  Richard Maize: Mm-hmm.
  Leo Erickson: And then I mean w w w you must just see it we can still spend this four
  Richard Maize: Mm-hmm.
  Leo Erickson: and a half Euro and
  Richard Maize: Yep.
  Leo Erickson: to r because th th th the the selling price is already prite fik uh uh quite fixed on twenty five Euros
  John Meadows: Mm-hmm.
  Richard Maize: Mm-hmm.
  Leo Erickson: so we just have to offer as much as as
  John Meadows: Functionality.
  Leo Erickson: well value for the for the customer uh he can have for twenty five Euro.
  Richard Maize: Okay so look and feel, innovation
  Dan Moralez: And now it easy to use.
  John Meadows: Easy to use.
  Leo Erickson: Mm.
  John Meadows: target.
  Richard Maize: Mm-hmm.
  Richard Maize: And trends. Oh, you following the idea of using the um removable covers on these? Is that
  Leo Erickson: Um
  Richard Maize: part of both of them
  Leo Erickson: well
  Richard Maize: or?
  Leo Erickson: w w we can still discuss that.
  Richard Maize: Okay.
  Leo Erickson: So um, and together with evaluating this uh we we might come with new ideas I mean
  Richard Maize: Mm-hmm.
  Leo Erickson: adding things or uh removing uh of options because they are too expensive,
  Richard Maize: Mm-hmm.
  Leo Erickson: but um I've received uh a framework which we can do this. I mean did
  Richard Maize: Mm-hmm.
  Leo Erickson: you have this this Excel sheet?
  John Meadows: No.
  Dan Moralez: No.
  Leo Erickson: No okay,
  Richard Maize: No.
  Leo Erickson: this is these are the the the latest prices of our production uh uh production unit for several components, so we can uh see whether the the price is is within the twelve Euro
  Richard Maize: Mm-hmm.
  Leo Erickson: uh fifty cents
  Richard Maize: Okay.
  Leo Erickson: uh. So maybe we can start with this, uh, calling this one.
  Richard Maize: Okay. Yep. So it's the pink.
  Leo Erickson: Th th this is the first design.
  Richard Maize: And the other one's green.
  Leo Erickson: Yes.
  Richard Maize: Okay, so look and feel? Where um one is I've broken the pen again.
  Leo Erickson: Uh there is another
  Richard Maize: S
  Leo Erickson: pen.
  Richard Maize: yeah. Get that one. Um w one's bad and seven's the best. Sorry, one's true and seven's false. One's the best.
  Leo Erickson: Okay.
  Richard Maize: So on a scale of
  Leo Erickson: 'Kay.
  Richard Maize: one to seven?
  Leo Erickson: Okay. So. Look and feel. Well you already feel that uh pretty much I think.
  Leo Erickson: In i in my opinion
  Richard Maize: Mm-hmm.
  Leo Erickson: purely feel is
  Richard Maize: Mm-hmm,
  Leo Erickson: is is very good,
  Richard Maize: yeah.
  Leo Erickson: is very good in your hand, so
  Richard Maize: Mm-hmm.
  Leo Erickson: I I I would consider two or or may maybe even one
  Richard Maize: Mm-hmm.
  Leo Erickson: for feel. But that's just half, we should also consider look,
  Richard Maize: Mm-hmm.
  Leo Erickson: and then i it looks quite conventional.
  Richard Maize: Mm.
  Leo Erickson: Don't you agree?
  Dan Moralez: Mm yeah.
  Richard Maize: On the scale u it's between
  Leo Erickson: So maybe
  Richard Maize: functional
  Leo Erickson: two.
  Richard Maize: and
  Leo Erickson: Hmm.
  Richard Maize: fancy
  Leo Erickson: Hmm.
  Richard Maize: basically
  Leo Erickson: Ma ma ma
  Richard Maize: we're looking
  Leo Erickson: ma
  Richard Maize: at,
  Leo Erickson: maybe
  Richard Maize: so
  Leo Erickson: say say five I It's my opinion, but I don't know what
  Dan Moralez: Well
  Leo Erickson: what
  Dan Moralez: I will give it maybe we have anyways the way we have designed it's like the surf
  Richard Maize: Mm-hmm.
  Dan Moralez: as you say
  John Meadows: Yeah.
  Dan Moralez: you know. It though the look is fine but uh still I will give four in that case
  John Meadows: Yeah.
  Dan Moralez: you know.
  John Meadows: Four maybe.
  Richard Maize: Four?
  Dan Moralez: Four
  Leo Erickson: Four,
  Richard Maize: Okay.
  Dan Moralez: yeah
  Leo Erickson: four. Now
  Dan Moralez: that
  Leo Erickson: we th th then we settle
  Richard Maize: Mm-hmm.
  Leo Erickson: on four.
  Dan Moralez: Yeah. I will gi yeah.
  John Meadows: Uh.
  Leo Erickson: 'Kay. Can you maybe fix the other
  John Meadows: Yeah.
  Richard Maize: Mm.
  John Meadows: If you press like this not like this then you
  Richard Maize: No that's the
  Dan Moralez: No. C
  Richard Maize: ink's
  Dan Moralez: can you
  Richard Maize: dried.
  Dan Moralez: get the batteries? No no the battery has fallen down,
  Richard Maize: Battery's
  Dan Moralez: that's i
  Richard Maize: low, isn't it the ink? The b that's the that that one?
  Dan Moralez: Yeah.
  Richard Maize: battery there.
  John Meadows: But
  Dan Moralez: No no it's not that, it's how to close a battery.
  John Meadows: Okay.
  Dan Moralez: Okay? Now it should be.
  Richard Maize: Mm. No I think it's lost a battery.
  Leo Erickson: Mm, try it, just try it.
  Richard Maize: No it's
  Leo Erickson: Oh it will
  Richard Maize: It
  Leo Erickson: not
  Richard Maize: would
  Leo Erickson: ri
  Richard Maize: still write but it wouldn't
  Leo Erickson: mm,
  Richard Maize: pick it up with the sensors.
  Leo Erickson: mm.
  Dan Moralez: Is there another battery there? Oh yeah.
  Richard Maize: You got a second?
  John Meadows: Try a
  Richard Maize: Well we won't be able to tell.
  Leo Erickson: Yes, it it has a mm.
  John Meadows: Perfect.
  Richard Maize: Is that working? Did it come out? Good. Okay.
  Leo Erickson: Good. Good.
  Richard Maize: Because we'll be able to see it still even if it wasn't working, it's just a normal whiteboard
  John Meadows: Yeah,
  Richard Maize: marker
  John Meadows: yeah.
  Richard Maize: but it wouldn't be picked up on the the actual whiteboard.
  John Meadows: Yep.
  Leo Erickson: Okay. So then then
  Richard Maize: And the other one?
  John Meadows: Wow.
  Leo Erickson: Ah.
  Richard Maize: I think it's slightly better,
  Leo Erickson: Mm.
  Richard Maize: um, it's hard to tell from just
  Leo Erickson: I
  Richard Maize: the
  Leo Erickson: I
  Richard Maize: plasticine, but
  Leo Erickson: I When we want to include I I I'm doubting about this this component. It
  Richard Maize: Mm.
  Leo Erickson: it it it breaks in your
  John Meadows: 'Kay maybe
  Dan Moralez: No
  Richard Maize: Mm.
  Dan Moralez: actually this is this is not going to protrude actually,
  Richard Maize: Okay.
  Dan Moralez: it
  John Meadows: It's
  Dan Moralez: is
  John Meadows: not
  Dan Moralez: jus
  John Meadows: a button it's a led, it's
  Dan Moralez: It's a led
  John Meadows: a
  Dan Moralez: actually which which 'll be covering in a curve
  John Meadows: Ac actually yeah
  Leo Erickson: Mm,
  John Meadows: it should be embedded.
  Dan Moralez: It's will
  Leo Erickson: yes
  Richard Maize: Mm-hmm.
  Dan Moralez: be embedded
  Leo Erickson: I see,
  John Meadows: Yeah.
  Dan Moralez: there
  Richard Maize: Yeah.
  Dan Moralez: so
  Leo Erickson: mm
  Dan Moralez: it
  Leo Erickson: okay.
  Dan Moralez: won't be really you know
  John Meadows: Oh you can
  Dan Moralez: protruding
  John Meadows: push
  Dan Moralez: or
  John Meadows: push
  Dan Moralez: something.
  John Meadows: it again, you can push it.
  Richard Maize: Yeah. The
  Dan Moralez: Yeah.
  Richard Maize: other thing is, is the left hand one protruding? 'Cause if
  Dan Moralez: Yeah.
  Richard Maize: people are left handed they want to use the other hand, maybe
  Dan Moralez: Yeah.
  Richard Maize: it won't work so well.
  Dan Moralez: No you it it not protruding actually, it will go in better
  Richard Maize: Okay.
  Dan Moralez: into that
  Leo Erickson: Well r r
  Richard Maize: I'd say two or three for that one, personally.
  Leo Erickson: Mm.
  Richard Maize: Probably more towards three than two.
  Leo Erickson: I think the look is better but the feel is is is worse. So so I would also say this is four.
  Richard Maize: Okay.
  Leo Erickson: But w w do you what do you think?
  Dan Moralez: Uh it's fine I think. My just that um the feel is that um you right now you you don't see the feel because right uh for example if you press it quite inside now like this, now it's embedded
  John Meadows: Yeah.
  Dan Moralez: one.
  Leo Erickson: Mm. Mm. Yes.
  Dan Moralez: This is how embedded one
  Leo Erickson: Yes,
  Dan Moralez: will
  Leo Erickson: it basically is the same shape.
  Dan Moralez: Yeah. It's a bas basically the same thing actually.
  Leo Erickson: Mm-hmm.
  Dan Moralez: You
  Leo Erickson: Mm.
  Dan Moralez: will be Except that
  John Meadows: And
  Dan Moralez: in this
  John Meadows: the
  Dan Moralez: c
  John Meadows: L_C_D_ makes it better.
  Dan Moralez: Yeah.
  John Meadows: Yeah.
  Dan Moralez: And
  Leo Erickson: Yeah.
  Dan Moralez: you
  Leo Erickson: Yeah.
  Dan Moralez: might
  Richard Maize: Mm,
  Leo Erickson: Yeah.
  Dan Moralez: have a slight
  Richard Maize: okay.
  Dan Moralez: thing for to forward
  John Meadows: So I will
  Richard Maize: Yeah
  Dan Moralez: and
  John Meadows: say
  Richard Maize: it's d it's
  John Meadows: two.
  Richard Maize: definitely more fancier than that one.
  Dan Moralez: Yeah,
  Leo Erickson: Yes,
  Dan Moralez: yeah.
  Leo Erickson: okay.
  John Meadows: I would say two,
  Richard Maize: Okay.
  John Meadows: three.
  Dan Moralez: Yeah.
  Richard Maize: So, consensus? Two or three?
  Leo Erickson: Two? Mm.
  Richard Maize: Two?
  John Meadows: Yep.
  Leo Erickson: Two's good yes.
  Dan Moralez: looking
  Richard Maize: Um,
  Dan Moralez: like
  Richard Maize: 'kay. Innovation. The first one, not
  John Meadows: Basically
  Richard Maize: really muc
  John Meadows: there is no innovation in the first one
  Richard Maize: Mm.
  John Meadows: compared to what exists in the market,
  Richard Maize: Yeah.
  John Meadows: right?
  Dan Moralez: No but
  Richard Maize: Do we
  Dan Moralez: except for the design of the surf.
  John Meadows: Yeah. The
  Richard Maize: Mm.
  John Meadows: surf uh design.
  Leo Erickson: Mm.
  Richard Maize: What
  Dan Moralez: You should be
  Richard Maize: What
  Dan Moralez: rea
  Richard Maize: features are we actually including? Are we including like a location kind of thing like trying to find it?
  Dan Moralez: Uh no I think it's
  Richard Maize: There's
  Dan Moralez: more
  Richard Maize: nothing
  Dan Moralez: of the
  Richard Maize: like
  Dan Moralez: feel.
  Richard Maize: that? But th all, it's just
  Dan Moralez: Yeah,
  Richard Maize: a straight-out
  Dan Moralez: yeah.
  Richard Maize: remote control.
  Dan Moralez: Yeah.
  Leo Erickson: Mm-hmm.
  John Meadows: Yeah.
  Leo Erickson: Mm-hmm.
  Richard Maize: Okay.
  Leo Erickson: The only innova innovation is the shape.
  John Meadows: Yeah.
  Dan Moralez: Say about that.
  Richard Maize: Okay.
  Leo Erickson: S so that
  Richard Maize: So there's no this uh look and feel thing, though that's not a technological
  John Meadows: Yeah.
  Richard Maize: innovation.
  Dan Moralez: Yeah.
  John Meadows: You're right.
  Richard Maize: So I'd be up for seven for
  John Meadows: Yeah.
  Richard Maize: innovation.
  John Meadows: And the And the second one is really uh state of the art,
  Dan Moralez: Yep.
  John Meadows: uh in terms of innovation.
  Leo Erickson: Mm.
  John Meadows: And um with many more functionalities, and can open and close the
  Dan Moralez: Yeah, it
  John Meadows: the bottom
  Dan Moralez: gives
  John Meadows: part.
  Dan Moralez: it
  Leo Erickson: Yes. A and the L_C_D_ screen is
  John Meadows: Yeah.
  Leo Erickson: That's that's that's well it's quite
  John Meadows: And all
  Leo Erickson: innovative.
  John Meadows: the scrolling uh buttons and menu and pro programmable device behind this.
  Leo Erickson: Mm.
  John Meadows: Uh could put it at one or two I would say.
  Richard Maize: Okay.
  Leo Erickson: Yeah.
  John Meadows: Personally.
  Leo Erickson: Mm.
  Dan Moralez: Yep.
  Leo Erickson: Mm. Mm. Mm.
  Richard Maize: So what is it, what are the innovations with this? Got the L_C_D_
  John Meadows: Uh
  Richard Maize: screen.
  John Meadows: Yeah automatic speech recognition.
  Richard Maize: Is that in this one though? Is this 'cause this is the
  Dan Moralez: No,
  Richard Maize: Th th there
  Dan Moralez: we
  Richard Maize: were
  Dan Moralez: ha
  Richard Maize: different options we discussed then, we discussed the one that was in budget and the one that was out of budget.
  Leo Erickson: We just diske discuss it as you designed it and then we
  Richard Maize: Okay.
  Leo Erickson: will will
  John Meadows: Yeah.
  Leo Erickson: try
  Richard Maize: So
  Leo Erickson: to
  Richard Maize: the cost
  John Meadows: So
  Richard Maize: for these
  Leo Erickson: get
  Richard Maize: were
  Leo Erickson: it in the budget.
  Richard Maize: what was the cost for the first one? Eight Euros?
  Leo Erickson: Eight.
  John Meadows: Eight. Well actually we have yeah to check again yeah.
  Dan Moralez: Yeah, eight Euros yeah.
  Richard Maize: And this one was
  Leo Erickson: Yes.
  John Meadows: Sixteen.
  Richard Maize: sixteen
  Dan Moralez: Sixteen
  Richard Maize: Euros.
  Dan Moralez: Euros.
  Richard Maize: Okay. So. Innovation for this one is two? One?
  Dan Moralez: It's a two, I would say two.
  Richard Maize: Two?
  John Meadows: W
  Leo Erickson: Two.
  John Meadows: W un to be one what would do we nee actually, yeah, I don't see
  Leo Erickson: Why
  John Meadows: okay,
  Leo Erickson: it is
  John Meadows: one
  Leo Erickson: one.
  John Meadows: would would be without buttons,
  Leo Erickson: A man w w
  Richard Maize: Mm.
  Dan Moralez: Yeah.
  Richard Maize: Well
  Leo Erickson: Yes.
  Richard Maize: the
  John Meadows: Bu
  Richard Maize: speech recognition is a very good innovation I believe
  John Meadows: Yeah.
  Richard Maize: it, so
  John Meadows: So maybe we can put
  Leo Erickson: This
  John Meadows: one.
  Leo Erickson: this is it w with the speech recognition?
  John Meadows: It's using speech recognition,
  Dan Moralez: Okay yeah.
  John Meadows: yeah.
  Leo Erickson: Well. Gi given that
  Richard Maize: Give
  Leo Erickson: that
  Richard Maize: it
  John Meadows: Yeah,
  Leo Erickson: it
  Richard Maize: a one?
  Leo Erickson: works,
  John Meadows: one, yeah.
  Richard Maize: Yep.
  Leo Erickson: then it's I think one.
  Richard Maize: Okay. Ease of use?
  Dan Moralez: Uh
  John Meadows: So the first one is really standard, so
  Richard Maize: Mm.
  John Meadows: everybody i including
  Dan Moralez: He is used
  John Meadows: our
  Dan Moralez: to
  John Meadows: grandmothers
  Dan Moralez: it act
  Richard Maize: Yeah.
  Leo Erickson: Mm.
  John Meadows: can use it, right?
  Dan Moralez: They are used to it
  Richard Maize: Yep.
  Dan Moralez: actually.
  Richard Maize: So that's maybe a a two for ease of use.
  John Meadows: Yeah.
  Dan Moralez: Here there may
  John Meadows: Um, the other one is quite easy, tho though.
  Dan Moralez: Uh, though it has more functionality I think it shouldn't be for the user
  Richard Maize: Okay.
  Dan Moralez: to learn it actually.
  Leo Erickson: Hmm.
  Dan Moralez: It shouldn't
  Richard Maize: So maybe
  Dan Moralez: be diffi
  Richard Maize: a three or a four.
  Dan Moralez: Uh yeah, actually in fact I think it will be
  John Meadows: One
  Dan Moralez: Yeah
  John Meadows: Richard Maize um we hope maybe sometimes people get uh scared with the number of buttons.
  Richard Maize: Mm.
  Dan Moralez: Yeah but
  John Meadows: And
  Dan Moralez: y
  John Meadows: there is a like I would say three. Or maybe four.
  Richard Maize: Okay.
  Dan Moralez: Well
  Richard Maize: Consensus?
  Dan Moralez: we have reduced the keys
  Richard Maize: Three or
  Dan Moralez: actually
  Richard Maize: four?
  Dan Moralez: you see.
  Leo Erickson: Three, I would.
  Dan Moralez: Three
  John Meadows: Yeah,
  Dan Moralez: is fine
  Richard Maize: Three?
  Leo Erickson: Three.
  John Meadows: yeah
  Dan Moralez: with
  Richard Maize: Okay.
  Dan Moralez: Richard Maize.
  John Meadows: because it's n uh it's not like a big one with uh one hundred buttons or
  Dan Moralez: Yeah it's
  John Meadows: so,
  Dan Moralez: a actually
  Leo Erickson: No.
  Dan Moralez: the user has to put some effort to do use that actually,
  Richard Maize: Mm-hmm.
  Dan Moralez: it's not so easy,
  Leo Erickson: Yeah.
  Dan Moralez: like this one the normal.
  Leo Erickson: Yes but then when when he is used to it, i i it is quite easy.
  Dan Moralez: Is quite easy yeah.
  Leo Erickson: So
  Dan Moralez: Initially
  Leo Erickson: so I think
  Dan Moralez: there
  Leo Erickson: th
  Dan Moralez: there
  Leo Erickson: three
  Dan Moralez: is
  Leo Erickson: is
  Dan Moralez: a lot of
  Leo Erickson: good.
  Dan Moralez: effort,
  Leo Erickson: Yeah.
  Richard Maize: Okay.
  Dan Moralez: yeah.
  Leo Erickson: Good. What's the
  Richard Maize: So
  Leo Erickson: next?
  Richard Maize: three's uh how well it goes to the target demographic.
  Dan Moralez: Mm.
  Richard Maize: So
  Leo Erickson: So
  Richard Maize: we're d we're still thinking twenty to forty year olds?
  Leo Erickson: Twe twenty to forty,
  Richard Maize: That's
  Leo Erickson: yes that's
  John Meadows: This one would be uh for grandmothers.
  Richard Maize: Mm.
  Dan Moralez: Oh no, this would I I would I
  John Meadows: No.
  Dan Moralez: would give this model to the old people actually.
  John Meadows: Yeah, grandmothers, yeah.
  Dan Moralez: Yeah.
  Leo Erickson: Mm-hmm.
  Richard Maize: So sh
  Dan Moralez: And
  Richard Maize: completely changed our demographic there, it's not part of the the funky young thing.
  Leo Erickson: Well exce except
  John Meadows: Yeah that's
  Leo Erickson: for
  John Meadows: true.
  Leo Erickson: the surfing shape. I mean that's
  John Meadows: Yeah.
  Leo Erickson: that's something
  Richard Maize: Yeah.
  Leo Erickson: which which has an appeal on this group I think, but
  Richard Maize: If it was the
  John Meadows: Yeah.
  Richard Maize: very bottom price range or it was like between this and another one we did the same thing then I can imagine it being applying to the the demographic yeah. That's
  Leo Erickson: Mm w
  Richard Maize: it's
  Leo Erickson: w w
  Richard Maize: still
  Leo Erickson: we after
  Richard Maize: Ye
  Leo Erickson: this we can can consider uh for instance, making this more attractive to
  Richard Maize: Mm.
  Leo Erickson: to the demographic
  Richard Maize: 'Cause we have got room, we've got some budget there to
  Leo Erickson: Mm.
  Richard Maize: add a few things to it, that's right.
  Leo Erickson: But as it is now, I w would say mm, six, something.
  John Meadows: Yeah.
  Richard Maize: Mm-hmm.
  Dan Moralez: Oh yeah,
  Leo Erickson: Do you
  Richard Maize: And
  Leo Erickson: agree?
  Dan Moralez: I Well I
  John Meadows: Yeah
  Dan Moralez: think
  John Meadows: it was written that it really so important, the um the the look and uh taking care of its it targets, the right range of people, right?
  Dan Moralez: Yeah.
  Richard Maize: Mm.
  Dan Moralez: Uh yeah but but if you sell it in the market it's going to be cheap, actually.
  John Meadows: Yeah. But
  Richard Maize: But it's
  John Meadows: w
  Dan Moralez: So
  Richard Maize: going to be cheap whatever though, it was set with i we've
  Dan Moralez: And
  Richard Maize: got
  Dan Moralez: people
  Richard Maize: a set price.
  Dan Moralez: can still decide to use the cheaper one
  John Meadows: Yeah.
  Dan Moralez: instead of a
  John Meadows: But for us it's yeah we have a constraint that we need to sell at twenty five
  Leo Erickson: Mm,
  John Meadows: Euros.
  Richard Maize: Yeah.
  Leo Erickson: yeah,
  Richard Maize: There's
  Leo Erickson: indeed.
  Richard Maize: nothing that
  Leo Erickson: Th
  Richard Maize: would
  Leo Erickson: t
  Richard Maize: make Richard Maize
  Leo Erickson: t
  Richard Maize: spend an extra k few Euros on that
  John Meadows: Yeah.
  Richard Maize: one rather
  Leo Erickson: Ju
  Richard Maize: than another
  Leo Erickson: just
  Richard Maize: one.
  Leo Erickson: think, twenty five Euros, I mean
  Dan Moralez: Okay.
  Leo Erickson: it's not going to be cheaper.
  Dan Moralez: Okay. So
  John Meadows: Yeah.
  Dan Moralez: in that case well it's fine then. We can
  Leo Erickson: Mm.
  Richard Maize: Okay.
  Dan Moralez: yeah.
  Leo Erickson: Mm. Okay.
  Richard Maize: Um and the demokraphi demographic of the second one?
  Dan Moralez: And the demographics
  Richard Maize: It's got
  Dan Moralez: of
  Richard Maize: the got the the toys in it, it's got the L_C_D_
  Leo Erickson: Yeah tha tha
  Richard Maize: screen
  Leo Erickson: tha tha tha
  Richard Maize: and
  Leo Erickson: that's I think it's better, because of
  Richard Maize: Mm.
  Leo Erickson: the L_C_D_ screen which is really an appeal on the on the on the
  Richard Maize: Yeah.
  Leo Erickson: on the and on the
  John Meadows: Yeah. And if you want to target yeah if we we wish to to sell four millions of this, I think for this audience we need absolutely the L_C_D_ screen.
  Richard Maize: Mm-hmm.
  Leo Erickson: Mm. So, the L_C_D_ screen uh attracts,
  Richard Maize: Yeah.
  Leo Erickson: yes. Because
  Richard Maize: I think especially
  Leo Erickson: it
  Richard Maize: if we're gonna n have an L_C_D_ screen on a low range product then that's good.
  John Meadows: Yeah.
  Leo Erickson: Mm, ma maybe that's something
  Richard Maize: Mm.
  Leo Erickson: to consider, yes,
  Richard Maize: Okay.
  Leo Erickson: so. Wh what what
  Richard Maize: I'd probably go with three again for that one.
  Dan Moralez: Yeah I think it's uh
  John Meadows: Or
  Dan Moralez: it
  John Meadows: even
  Dan Moralez: has more market actually.
  John Meadows: Even one and two.
  Richard Maize: Mm-hmm.
  Dan Moralez: Y yeah,
  Leo Erickson: No s
  Dan Moralez: you know
  John Meadows: Or two.
  Leo Erickson: say
  Richard Maize: Okay.
  Leo Erickson: t
  Dan Moralez: two.
  Leo Erickson: two.
  Richard Maize: So, two,
  Leo Erickson: Two?
  Richard Maize: yeah?
  John Meadows: Yeah. Two yeah.
  Dan Moralez: Yeah two yeah. Because tomorrow this will be more appealing because you can add lot of sophistication on that.
  Richard Maize: Mm-hmm.
  Dan Moralez: Because then you you have it uh d you
  Richard Maize: Yeah.
  Dan Moralez: have lot of things which you can include
  Richard Maize: Yep.
  Dan Moralez: for the people to
  Richard Maize: And especially I guess 'cause this has the speech recognition as well, and that makes it more appealing, it's more of a a new fun toy.
  Dan Moralez: We have to practically test it. The field
  Richard Maize: Mm-hmm.
  Dan Moralez: test will tell you
  John Meadows: Yeah.
  Dan Moralez: how
  Richard Maize: Okay.
  Dan Moralez: good.
  Leo Erickson: Okay, the final point,
  Richard Maize: And
  Dan Moralez: The trends.
  Leo Erickson: trends.
  Richard Maize: following the trends. So the trends were the fruit and vegetables and the spongy feel.
  Leo Erickson: Mm. Mm.
  Richard Maize: So as it is, not really doing either of them.
  Leo Erickson: I think
  John Meadows: Spongy, uh, that means that it goes in in the water.
  Dan Moralez: Mm-hmm.
  Richard Maize: Well, the spongy could be part of the the feel of the buttons as well, I know some have you tried the mobile phones that have got the kinda spongy buttons and not not exactly spongy but
  John Meadows: Uh
  Richard Maize: I'm thinking
  John Meadows: okay.
  Richard Maize: one of the Nokias that's got like you ca it hasn't got individual buttons it's got
  Leo Erickson: Mm.
  Richard Maize: just a
  Dan Moralez: Yeah
  Richard Maize: one
  Dan Moralez: I
  Richard Maize: bit
  Dan Moralez: know.
  Richard Maize: on it and so you can that feels kinda spongy.
  John Meadows: But this one includes this feature, right? Spongy buttons.
  Dan Moralez: Yeah. We
  Richard Maize: So
  Dan Moralez: we
  Richard Maize: it's sort
  Dan Moralez: we
  Richard Maize: of,
  Dan Moralez: we
  Richard Maize: yeah.
  Dan Moralez: we yeah, it's the way they are going
  Richard Maize: Mm.
  Dan Moralez: to be,
  John Meadows: So
  Dan Moralez: actually.
  Richard Maize: Okay.
  Leo Erickson: Mm.
  John Meadows: Uh the maybe in the colour we can make it uh fruit and and veggie.
  Richard Maize: But that's if you're using the covers.
  Leo Erickson: And the then
  John Meadows: Yeah.
  Leo Erickson: we can
  Richard Maize: Or
  Leo Erickson: al
  Richard Maize: is it just
  Leo Erickson: yes.
  Richard Maize: one
  Leo Erickson: We can we can consider uh uh is it possible do you think, to to make a cover for s such a phone? I mean
  Richard Maize: Well they make it for mobiles, it can't be that much
  Dan Moralez: But why
  Richard Maize: more
  Dan Moralez: do
  Richard Maize: complicated.
  Dan Moralez: you want to cover that actually? In that uh w in
  Leo Erickson: Well
  Dan Moralez: the mod
  Leo Erickson: just with the with the flexible plastic uh
  Richard Maize: So you got the option of having different colours or different
  John Meadows: Yeah.
  Richard Maize: textures.
  John Meadows: This is possible.
  Leo Erickson: I
  Dan Moralez: Uh
  Leo Erickson: th I th I think
  Dan Moralez: uh y are you sure? Yeah I think yeah it should be possible like what we do with the mobile
  Leo Erickson: O o
  Dan Moralez: phone,
  Leo Erickson: or
  Dan Moralez: yeah.
  Leo Erickson: just two things which can be put on each other.
  Richard Maize: Mm.
  John Meadows: Yeah exactly like Nokia phones.
  Richard Maize: Mm.
  Leo Erickson: Yes,
  Dan Moralez: Yep.
  Leo Erickson: exactly like it. Uh, so Maybe we can but we have to decide it, we can put the the the fancy f look of vegetables for instance,
  Richard Maize: Mm-hmm.
  Leo Erickson: to to these covers and s now try to invest in the in in the features.
  Richard Maize: I think the if we do the cover that's really going with the company's philosophy of having the fashion in in electronics, it
  Leo Erickson: Mm.
  Richard Maize: lets people have the latest fashion even next year when fruit and vegetables might be out, you'll still be able to put a new cover on
  Leo Erickson: Mm
  Richard Maize: it and then
  Leo Erickson: mm
  Richard Maize: it'll
  Leo Erickson: mm
  Richard Maize: still
  Leo Erickson: mm
  John Meadows: Yeah.
  Leo Erickson: mm.
  Richard Maize: be in fashion.
  John Meadows: 'Cause sometimes look at this computer, th this laptop, it's all black,
  Richard Maize: Mm.
  John Meadows: and uh it's quite conventional, and sometimes people don't like too much flashy colours like
  Richard Maize: Mm.
  John Meadows: this one presented here.
  Richard Maize: Mm.
  John Meadows: So maybe we could do like in the range the set of
  Richard Maize: Mm.
  John Meadows: what we propose a black one,
  Richard Maize: Yep.
  Leo Erickson: Mm-hmm.
  John Meadows: very
  Leo Erickson: Mm-hmm.
  John Meadows: standard one,
  Richard Maize: Yep.
  John Meadows: that meets the the requirements of th such people that want really standard
  Richard Maize: Mm.
  John Meadows: uh things.
  Leo Erickson: Mm. Mm.
  Richard Maize: And then you have the option of having the different colours,
  Leo Erickson: Yes.
  Richard Maize: different
  Leo Erickson: So
  Richard Maize: covers.
  John Meadows: Yeah.
  Leo Erickson: so so that that would make the trends equal, so we we we really have
  Richard Maize: Mm.
  Leo Erickson: don't
  Richard Maize: There's
  Leo Erickson: have,
  Richard Maize: n yeah. 'Cause
  Leo Erickson: I
  Richard Maize: that's
  Leo Erickson: mean
  Richard Maize: the that's the feature that could be included in either of them.
  Leo Erickson: Mm.
  Richard Maize: Although it is more with the spongy buttons on the um
  John Meadows: Yeah,
  Leo Erickson: Yes,
  Richard Maize: on
  John Meadows: so
  Richard Maize: the other
  Leo Erickson: indeed.
  John Meadows: a
  Richard Maize: one.
  John Meadows: a point better for the
  Richard Maize: Okay. So.
  John Meadows: for the number two.
  Richard Maize: Two and three, or one and two?
  Leo Erickson: Yes.
  Dan Moralez: Yeah, it's
  Leo Erickson: Say, say one and two. One
  Dan Moralez: one.
  Richard Maize: Mm-hmm.
  Leo Erickson: and two.
  John Meadows: Okay.
  Leo Erickson: So le le let's see. So d this
  Richard Maize: Okay.
  Leo Erickson: one has spongy but buttons?
  Dan Moralez: Yeah, it
  John Meadows: Yeah,
  Dan Moralez: says
  John Meadows: the blue
  Dan Moralez: a
  John Meadows: one uh spongy.
  Leo Erickson: Mm, I see, yes okay.
  Richard Maize: Okay so the average
  Leo Erickson: Good.
  Richard Maize: of that is three six nine divided by five, so
  Leo Erickson: Just add
  Richard Maize: five
  Leo Erickson: it.
  John Meadows: Nine.
  Leo Erickson: You know.
  Dan Moralez: One
  Richard Maize: mm
  Dan Moralez: point
  Leo Erickson: Three,
  Dan Moralez: six,
  Leo Erickson: six,
  Dan Moralez: one
  Richard Maize: nine
  Dan Moralez: point
  Richard Maize: by five,
  Leo Erickson: seven.
  Richard Maize: one point s eight?
  Dan Moralez: One point eight yeah.
  Richard Maize: This one, eleven thirteen nineteen twenty one,
  Dan Moralez: Four point
  Richard Maize: divided by five is four point two yep.
  Dan Moralez: Uh four point two.
  John Meadows: Very good.
  Richard Maize: Okay. But we still got a very different price for those two so they're
  Leo Erickson: Mm-hmm.
  Richard Maize: not really comparable yet anyway.
  Leo Erickson: We we must
  John Meadows: Yeah, it's right,
  Leo Erickson: try to
  John Meadows: yeah
  Leo Erickson: get them
  John Meadows: that's
  Leo Erickson: closer.
  John Meadows: right.
  Richard Maize: Yep.
  Leo Erickson: Both
  Dan Moralez: Wow.
  Leo Erickson: in i i or we just have to choose. And adapt. Because,
  Richard Maize: Yep.
  Leo Erickson: when we choose for this one we have to we have to make it more attractive
  Richard Maize: Mm-hmm.
  Leo Erickson: and w when we to d for this one we have to make it more cheap.
  Richard Maize: Well it's easier to just make that one cheaper by just taking the speech recognition out. That'll basically take us down
  Leo Erickson: Yes,
  Richard Maize: to
  Leo Erickson: well
  Richard Maize: the budget.
  Leo Erickson: But I'm now did y did you work with the same prices that I have here?
  John Meadows: So I I give yeah I just give a call with the manufacturer uh and uh I explained them and they told Richard Maize
  Leo Erickson: Mm.
  John Meadows: this could be possible for sixteen Fr Euros. Uh unfortunately we didn't see this chip,
  Dan Moralez: Yeah.
  John Meadows: uh
  Dan Moralez: Yep.
  John Meadows: Matthew,
  Leo Erickson: Mm,
  John Meadows: so maybe
  Leo Erickson: tha
  John Meadows: we have to recap with this one.
  Dan Moralez: Maybe we ought to reconsider everything with this, yeah.
  Leo Erickson: Well yes, well uh re reconsider it. So let's let's try to to model this this
  Dan Moralez: Mm-hmm.
  Leo Erickson: phone in this sheet, uh what kind of energy source uh I I we didn't speak about that. It's a it's a normal battery, or
  Dan Moralez: Yeah, it migh It it'll need uh more than a conventional one, it won't be uh just maybe you might use a A_A_ battery actually. What do you say, Mael?
  John Meadows: For this one it's a normal battery.
  Leo Erickson: Yes. Just so one battery. 'Kay. Electronics. given speech recognition I think w you should go for the less fancy chip.
  Dan Moralez: Yeah.
  John Meadows: Uh sample speaker,
  Leo Erickson: Yeah,
  John Meadows: yeah.
  Leo Erickson: yes, or sample sensor, yes.
  John Meadows: Sample, yeah, this one.
  Leo Erickson: Yes, this one. Okay. Case? Um,
  John Meadows: So
  Dan Moralez: Curved. Double curved yeah right. It's uh
  Leo Erickson: I see I Double
  Richard Maize: Mm.
  Leo Erickson: curve.
  Richard Maize: Yeah, it's gonna be more than just the biggest case, definitely.
  John Meadows: So
  Leo Erickson: Mm.
  John Meadows: which one are we talking to?
  Dan Moralez: Are you talking about this or
  John Meadows: Well
  Dan Moralez: that?
  Richard Maize: Either
  Leo Erickson: Oh
  Richard Maize: of them.
  Leo Erickson: yes, we are talking about,
  Dan Moralez: Mm-hmm.
  Leo Erickson: but they have the same shape, but,
  Richard Maize: Mm.
  John Meadows: Yeah.
  Leo Erickson: actually
  Richard Maize: They're both
  Leo Erickson: bu
  Richard Maize: going to be not basic cases.
  Leo Erickson: So th th this would be double curves?
  Richard Maize: Mm-hmm.
  Dan Moralez: Yeah.
  Leo Erickson: 'Kay. Uh, plastic would
  Richard Maize: Yeah.
  Leo Erickson: be the
  Richard Maize: The basic one,
  Leo Erickson: material.
  Richard Maize: yep.
  John Meadows: Is it zero Franc?
  Dan Moralez: A special colour?
  Leo Erickson: Uh special colour, now we leave it to the covers.
  Dan Moralez: Uh
  Richard Maize: So now we're either going
  Leo Erickson: Push.
  Richard Maize: button or L_C_D_s, L_C_D_ display.
  Leo Erickson: Mm, yes, but
  John Meadows: L_C_D_ is. It's okay. Just say L_C_D_.
  Richard Maize: Is that price per unit, or for the whole
  Leo Erickson: Yeah
  Dan Moralez: Ah
  Leo Erickson: th
  Richard Maize: thing?
  Dan Moralez: good.
  Leo Erickson: now this is per per unit,
  Richard Maize: So
  Leo Erickson: this
  Richard Maize: it
  Leo Erickson: number
  Richard Maize: would
  Leo Erickson: of
  Richard Maize: need
  Leo Erickson: components.
  Richard Maize: twelve
  Dan Moralez: Yeah,
  Richard Maize: buttons.
  Dan Moralez: we might need a scroll wheel, right, for that?
  John Meadows: No but for this one it's twelve
  Dan Moralez: No,
  John Meadows: Euro.
  Dan Moralez: for that one also.
  John Meadows: There are twelve?
  Leo Erickson: So,
  Dan Moralez: Yeah that's a scroll.
  Leo Erickson: one, two, three, four, five, six, seven, eight, nine, t Yes. Twelve I believe. So this comes to eighteen.
  Richard Maize: Mm. And that's without any special button supplements.
  Dan Moralez: Yeah, one scroll wheel you might need.
  Leo Erickson: So
  Richard Maize: So we'd have a special colour, special form and special material on all of them. They're not just
  Dan Moralez: Uh
  Richard Maize: standard buttons.
  Leo Erickson: So I think but th do you agree
  John Meadows: Wait a
  Leo Erickson: th
  John Meadows: minute,
  Leo Erickson: that
  John Meadows: it's
  Leo Erickson: thi
  John Meadows: not it's not double curved, it's single curved, right? Because it's there is no like.
  Leo Erickson: Yes
  Richard Maize: But
  Leo Erickson: I
  Richard Maize: I thought it would be curved on two it's like it's curved on the sides and curved on the top and bottom
  Leo Erickson: Yes
  Richard Maize: as
  Leo Erickson: I'm
  Richard Maize: well,
  Leo Erickson: I'm
  Richard Maize: that's
  Leo Erickson: no
  Richard Maize: what
  Leo Erickson: I'm
  Richard Maize: I thought.
  Leo Erickson: no I'm not sh sure.
  John Meadows: Well it's
  Leo Erickson: Yes I kno undes I understand
  John Meadows: you know
  Leo Erickson: what you mean,
  John Meadows: this
  Leo Erickson: yes.
  John Meadows: curve like this so, it's w there is only is is is there is nothing like y you know in the other stuff
  Richard Maize: You talking about
  John Meadows: there
  Richard Maize: concave
  John Meadows: are
  Leo Erickson: Uh-huh.
  John Meadows: yeah concave.
  Richard Maize: curves?
  John Meadows: So I
  Leo Erickson: Both.
  John Meadows: think we can put um
  Richard Maize: You think a single curved?
  John Meadows: the single curved in the sixteen. That makes uh seventeen. And what are just The bt buttons, we have twelve buttons, are you sure? Yeah.
  Richard Maize: Mm.
  Leo Erickson: Yes. Uh
  Richard Maize: We have more, we've got those the scroll
  John Meadows: So
  Richard Maize: wheel on the side
  John Meadows: I had a
  Richard Maize: and
  John Meadows: bad uh
  Richard Maize: yeah
  Dan Moralez: Bad estimate,
  Leo Erickson: W d
  Dan Moralez: right?
  Richard Maize: The sc
  John Meadows: bad estimation.
  Leo Erickson: we have we haven't talk about a, but that's no a is very exp inexpensive
  Richard Maize: Mm.
  Leo Erickson: I believe but it is not in the list.
  Richard Maize: We've got a scroll wheel for the volume don't we, or is it some other thing that's not on there.
  Leo Erickson: W ho h is this a scroll wheel or is this a a a sort
  John Meadows: No no
  Leo Erickson: of
  John Meadows: no.
  Leo Erickson: button which can be pressed on two sides uh so for higher and lower?
  Richard Maize: 'Kay we've only got five minutes left guys so we need to wrap it up pretty fast.
  John Meadows: Yes, a kind of scroll wheel.
  Richard Maize: So this is even more than the um
  Leo Erickson: Mm.
  Richard Maize: than the cost you gave, the sixteen Euros.
  Leo Erickson: Mm-hmm.
  John Meadows: Okay, so based on that, yeah, um where is the es okay sample speaker
  Dan Moralez: That is the sample sensor and sample speaker.
  Leo Erickson: So um
  John Meadows: But still, yeah
  Dan Moralez: We just
  John Meadows: it
  Dan Moralez: need that actually.
  Leo Erickson: We're
  Dan Moralez: We need one.
  Leo Erickson: We We could go for the for the for the for the for a simple chip, but then we can't have the the speech recognition, yes? Yes?
  John Meadows: No we cannot, yeah.
  Leo Erickson: So so
  John Meadows: So
  Dan Moralez: S
  Leo Erickson: w when we w a
  John Meadows: But the
  Leo Erickson: this
  John Meadows: um
  Leo Erickson: would this would be cutting the speech recognition.
  John Meadows: Yeah but if you have the near the L_C_D_ you can um choose select between um you know like uni universal between audio, T_V_ and V_C_R_, and this needs a needs a advanced chip.
  Leo Erickson: Transti
  John Meadows: Right, Matthew?
  Dan Moralez: Oh I i
  John Meadows: Or
  Dan Moralez: it
  John Meadows: regular chip?
  Dan Moralez: I think it's going
  John Meadows: I think
  Dan Moralez: to be y
  John Meadows: yeah regular,
  Dan Moralez: y yeah
  John Meadows: today
  Dan Moralez: it's th
  John Meadows: we you can do that
  Leo Erickson: Say
  John Meadows: with
  Dan Moralez: with
  John Meadows: regular
  Dan Moralez: the regular
  John Meadows: chip.
  Dan Moralez: chip,
  Leo Erickson: say
  Dan Moralez: yeah.
  Leo Erickson: it's regular,
  John Meadows: Yeah. Okay.
  Leo Erickson: regular chip,
  John Meadows: Okay.
  Leo Erickson: and we still
  Dan Moralez: Yeah.
  Leo Erickson: on fifteen, so
  John Meadows: So. And what about the number of buttons buttons uh
  Leo Erickson: Yes but that maybe
  John Meadows: my
  Leo Erickson: Well we can just say
  John Meadows: Matthew?
  Dan Moralez: Uh
  Leo Erickson: one.
  John Meadows: When you look at this w, this u uh item,
  Dan Moralez: Yeah.
  Leo Erickson: Ca l we are just
  John Meadows: But
  Leo Erickson: when we just want to uh to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty. So is it possible?
  Richard Maize: But that's seven basic buttons right, seven buttons without any adds-on, without special colours or form or material.
  Dan Moralez: That'll
  Leo Erickson: Mm-hmm.
  Dan Moralez: be then we have uh have to ask the user to press it several
  John Meadows: You
  Dan Moralez: times.
  John Meadows: cannot make a phone to your boss saying twelve fifty is really
  Leo Erickson: No no, he
  John Meadows: really
  Leo Erickson: he
  John Meadows: low,
  Richard Maize: Well
  Leo Erickson: he
  John Meadows: no?
  Leo Erickson: I I
  Richard Maize: So the L_C_D_ display is is three Francs, sorry three Euros,
  Leo Erickson: Mm-hmm.
  Richard Maize: by itself.
  John Meadows: And uh we don't want to to change that right? We
  Dan Moralez: Uh
  John Meadows: we really want a L_C_D_ other
  Leo Erickson: Mm-hmm.
  John Meadows: otherwise we w wouldn not get the market.
  Leo Erickson: Otherwise y
  John Meadows: It's evident.
  Leo Erickson: you ha you have a s ve very normal uh thing like this.
  John Meadows: Yeah.
  Richard Maize: Mm. So
  John Meadows: And I
  Richard Maize: twelve
  John Meadows: dunno
  Richard Maize: Euro fifty, we got two off of the battery, we can't do anything about that, so ten fifty, if we want an L_C_D_ dispra display, that's seven fifty um, so we've got seven fifty to use for the case and for the buttons.
  Leo Erickson: Mm.
  Richard Maize: And the chip. Sorry the chip's up there already.
  Leo Erickson: Mm-hmm, mm-hmm.
  Richard Maize: So we're gonna have to scale this down to get within budget, there's no doubt about that.
  Leo Erickson: A
  John Meadows: So wha what what each of us think about the because it's measure point the L_C_D_, um Do you think it's important?
  Dan Moralez: Or we could even replace them by buttons actually.
  John Meadows: Because sometimes whe when you watch the T_V_ in fact, you have a big display and maybe you don't need one more in your hands? I dunno, I'm just
  Dan Moralez: A actually
  Leo Erickson: Mm
  Richard Maize: Mm.
  Dan Moralez: it depends,
  John Meadows: asking.
  Dan Moralez: it depends what kind of functionalities you want to add into it,
  Richard Maize: Yep.
  Dan Moralez: for example if you add two more functionalities then better you add two more buttons, or
  Richard Maize: Mm.
  Dan Moralez: and you'll have L_C_D_ display
  Richard Maize: Yeah.
  Dan Moralez: which is that is going to bring the cost by
  Richard Maize: I
  Dan Moralez: two
  Richard Maize: think,
  Dan Moralez: two Euros at least.
  Richard Maize: unless we can really drive these prices down we need to get rid of the L_C_D_ display.
  Dan Moralez: Okay so we can
  John Meadows: Yeah,
  Dan Moralez: get
  John Meadows: it's
  Dan Moralez: rid
  John Meadows: true
  Dan Moralez: of it
  John Meadows: yeah.
  Dan Moralez: and then add
  John Meadows: But uh,
  Dan Moralez: a couple of buttons.
  John Meadows: do we want that? On the market point of view, yeah. What do you think uh, L_C_D_ is a major feature,
  Leo Erickson: Mm.
  John Meadows: or?
  Leo Erickson: I
  Richard Maize: For the price, it's gonna be what we can afford, and it's looking like we can't afford the L_C_D_ display, there's no way we can get it in there.
  Leo Erickson: I think we have to come to a decision
  Richard Maize: Mm.
  Leo Erickson: now, just I I think we we what we just do i is vote about the uh the L_C_D_
  Richard Maize: Mm-hmm.
  Leo Erickson: uh display so
  John Meadows: You assume, you want a democratic voyt vote, right?
  Leo Erickson: Yes.
  John Meadows: Okay.
  Leo Erickson: Yes. Yes.
  John Meadows: Okay.
  Leo Erickson: One man one vote. S so who thinks the the L_C_D_ disply display should be i should be in it?
  Richard Maize: I th I'd like t it to be in but I can't see it happening. I can't
  Leo Erickson: Mm.
  Richard Maize: see it fitting in.
  Leo Erickson: Mm-hmm mm-hmm.
  Dan Moralez: I think but
  John Meadows: We
  Richard Maize: Bu y
  John Meadows: need to
  Richard Maize: you're
  John Meadows: be.
  Richard Maize: a power voter uh veto anyway as Project
  Leo Erickson: Mm-hmm,
  Richard Maize: Manager.
  Leo Erickson: I know,
  John Meadows: Yeah.
  Leo Erickson: but
  Dan Moralez: Yeah but the only thing is that what is the multiple functionalities you want to include with that.
  Richard Maize: well we have to make a decision now, that's
  Dan Moralez: Yeah.
  Richard Maize: it.
  Leo Erickson: Yes. So uh uh having an L_C_D_ s display is just uh uh have very very limited amount of buttons. Is that acceptable? Ca can I have can the functions be implement in an
  John Meadows: Yes.
  Leo Erickson: You've you you agree.
  Dan Moralez: W I I
  Leo Erickson: So hav
  Dan Moralez: I just
  Leo Erickson: hav having seven buttons, instead of twelve.
  Dan Moralez: Yeah.
  Leo Erickson: So that wou would be cutting cutting suh say about these buttons.
  John Meadows: Because one yeah th show Richard Maize that uh actually we could in fact we move these three buttons and have three uh possibilities for each of the three here.
  Leo Erickson: Mm.
  John Meadows: Here one, at the middle, and at the
  Richard Maize: Mm.
  John Meadows: bottom.
  Richard Maize: I think then we we're really losing ease of use.
  John Meadows: Okay,
  Dan Moralez: That will create another problem. For the people to use it. It's not going to be easy.
  Richard Maize: Okay.
  John Meadows: Okay.
  Leo Erickson: Mm.
  Dan Moralez: Doing that.
  Leo Erickson: So um I I think we should we should cut the L_C_D_ screen. That that's that's my opinion.
  Dan Moralez: No, it's okay, you uh cut
  Leo Erickson: Just
  Dan Moralez: the L_C_D_ screen and introduce two more buttons.
  Richard Maize: Okay. So L_C_D_'s out, is speech rec out now? We've
  John Meadows: The speech recognition is out.
  Richard Maize: Yep.
  Leo Erickson: Uh where, L_C_
  John Meadows: Because of the budget, yeah.
  Richard Maize: Yep.
  Leo Erickson: Okay w we now we can just uh
  Richard Maize: So are we basically back to the original one now, back to the first version? Which turns out to be on budget exactly, pretty much.
  Dan Moralez: Yeah.
  Richard Maize: With these new costings.
  John Meadows: Yes.
  Richard Maize: So just look at forget that one and look at that one now.
  Leo Erickson: Yes.
  John Meadows: Yeah.
  Leo Erickson: Yes. I th I th I think w we just go for this one and that
  Richard Maize: Mm.
  Leo Erickson: that now twelve Euros is the
  Richard Maize: Yep.
  Leo Erickson: is is the price, okay.
  Richard Maize: Okay.
  Leo Erickson: My m my
  Richard Maize: Well that's
  Leo Erickson: supervisor
  Richard Maize: that's
  Leo Erickson: will be glad that it's fifty cents
  Richard Maize: Yep.
  Leo Erickson: cheaper than
  John Meadows: Actually
  Leo Erickson: he
  John Meadows: yeah,
  Leo Erickson: expected.
  John Meadows: we we
  Richard Maize: So.
  John Meadows: we will not need the really uh expert designers
  Richard Maize: Mm.
  Dan Moralez: Yeah.
  John Meadows: um because the amount, yeah.
  Richard Maize: Yep.
  Leo Erickson: Okay.
  Richard Maize: So w we can go back and l talk to the suppliers maybe and see if we can drive the prices down to add a few more things in but that's all we can do with the restrictions we have at the moment.
  Leo Erickson: Okay, good. Then we the same. Thank you.
  Dan Moralez: Okay.
  Leo Erickson: That was it.
  Richard Maize: Mm-hmm.
  Dan Moralez: That's it.
  John Meadows: Thanks.
  Dan Moralez: Cool.
  Richard Maize: Okay.
Updated Content: As the meeting opens Leo Erickson tells the group that they must stay within the budget of twelve Euro and fifty cents or will have to redesign. After Matthew arrives the designers begin presenting the two prototypes, beginning with the basic conventional one which is shaped like a surfboard and costs 7 or 8 Euros to produce. It contains an on-off button, volume switch, up/down channel function, 10 digits, and two extra buttons for teletext and an additional function. The next control is futuristic because feels like a mobile phone, has 6 keys, and is smooth. It also has a power button, channel up/down, slow pause/slow stop, LCD screen, toggle switch that changes it from audio to video, and microphone. It would cost 16 Euros to produce, which is out of the budget. Richard Maize gives the product evaluation and they rate them on look and feel, innovation, ease of use, appeal to the correct demographic, and adherence to the company motto and fashion trends. They discuss the energy source, shape, chip type, LCD and speech recognition, and additional buttons. After choosing features their remote costs 12 Euros to produce. They close the meeting by thanking one another.