Extracted Content: Donald Im: Hmm hmm hmm.
  Donald Salgado: Are we we're not allowed to dim the lights so people can see that a bit better?
  Donald Im: Yeah.
  Donald Salgado: Okay, that's fine. Am I supposed to be standing up there?
  Jake Shipman: So
  Donald Salgado: Okay.
  Jake Shipman: we've got both of these clipped on? She gonna answer Jake Shipman
  Donald Salgado: Yeah,
  Jake Shipman: or not?
  Donald Salgado: I've got
  Jake Shipman: Right, both of them, okay.
  Donald Salgado: Yes.
  Jake Shipman: God. Jesus, it's gonna fall off.
  Donald Im: Okay Yep yep, Okay.
  Donald Salgado: Okay.
  Donald Im: Tu tu tu tu
  Donald Salgado: Hello everybody.
  Donald Im: Hi, good morning.
  Donald Salgado: Um I'm Sarah, Donald Salgado and this is our first meeting, surprisingly enough. Okay, this is our agenda, um we will do some stuff, get to know each other a bit better to feel more comfortable with each other. Um then we'll go do tool training, talk about the project plan, discuss our own ideas and everything um and we've got twenty five minutes to do that, as far as I can understand. Now, we're developing a remote control which you probably already know. Um, we want it to be original, something that's uh people haven't thought of, that's not out in the shops, um, trendy, appealing to a wide market, but you know, not a hunk of metal, and user-friendly, grannies to kids, maybe even pooches should be able to use it. Okay, um, first is the functional design, um this is where we all go off and do our individual work, um what needs need to be fulfilled by the product, um what effects the product has to have and how it's actually going to do that. Um, conceptual design, what we're thinking, how it's gonna go and then the detailed design, how we're actually gonna put it into practice and make it work.
  Donald Im: 'Kay.
  Donald Salgado: Okay, right. We're gonna practice with the pens and draw our favourite animal on the white board, I'll go first, and um sum up the characteristics of that animal. So
  Donald Im: Oops.
  Donald Salgado: Okay, I'll leave space for everyone else. Um
  Donald Salgado: What's missing?
  Donald Salgado: We're running out of blue. Okay. I'm not gonna ask you to guess, I'm going to tell you that's supposed to be a tiger.
  Donald Im: Mm.
  Donald Salgado: And I see them
  Donald Im: Oh
  Donald Salgado: as
  Donald Im: sorry.
  Donald Salgado: majestic,
  Donald Im: Mm-hmm.
  Donald Salgado: and independent, and proud. Now, who would like to go next?
  Donald Im: Yeah, Jake Shipman.
  Donald Salgado: 'Kay.
  Donald Im: Cat. Where did this come from?
  Donald Salgado: Is that your lapel then?
  Donald Im: Uh,
  Donald Salgado: There you go.
  Donald Im: yep. Thank you. Uh, maybe you can guess what I'm trying to make?
  Jake Shipman: A kind of dog?
  Donald Im: Yep. It's actually sitting, so
  Jake Shipman: Sorry?
  Jack Wagner: It's sitting
  Donald Im: it's sitting,
  Jack Wagner: down.
  Donald Im: it's not standing.
  Jake Shipman: Uh.
  Donald Im: Okay, I see it as one thing it's very supportive. It's your best friend your you can talk to a dog, it can be your best friend, it doesn't discriminate between you, based on what you are. Second it's loyal and third thing it's got intuition. dogs can som sometimes can make out between a thief and a
  Jake Shipman: Mm-hmm.
  Donald Im: person so basically these are the three unique features I think belong to a dog.
  Donald Salgado: Okay, thank you.
  Donald Im: Thank you.
  Jack Wagner: Yeah I'll
  Donald Im: Okay.
  Jack Wagner: have a go.
  Donald Im: Sorry.
  Jake Shipman: Please, please
  Jack Wagner: Thanks.
  Jake Shipman: leave Jake Shipman a space at the bottom, I'm little,
  Jack Wagner: Alright,
  Jake Shipman: you can get to
  Jack Wagner: okay.
  Jake Shipman: the top, with standing on a chair.
  Jack Wagner: Well since you guys have chosen the ones I wanted to do, I'll have
  Donald Salgado: Okay.
  Jack Wagner: to have to
  Donald Im: Does
  Jack Wagner: go
  Donald Im: it
  Jack Wagner: for
  Donald Im: look
  Jack Wagner: something
  Donald Im: like a dog
  Jack Wagner: a bit
  Donald Im: actually?
  Jack Wagner: random. And also, my drawing skill isn't that great
  Donald Salgado: Well,
  Jack Wagner: so,
  Donald Salgado: as you can see, the quality
  Jack Wagner: yeah.
  Donald Im: Mm.
  Donald Salgado: of the work today is um
  Jake Shipman: I think it's outstandingly good.
  Jack Wagner: Okay, now I'm gonna have to change what is was originally gonna be because that looks like a beak now, so.
  Jake Shipman: Crocodile?
  Donald Salgado: Gonna be
  Jack Wagner: Yeah,
  Donald Salgado: a
  Jack Wagner: it
  Donald Salgado: bird.
  Jack Wagner: can be a crocodile, it can be
  Donald Salgado: Is
  Jack Wagner: a
  Donald Salgado: it
  Jack Wagner: crocodile.
  Donald Salgado: gonna be it's
  Jack Wagner: an
  Donald Salgado: gonna
  Jack Wagner: at
  Donald Salgado: be
  Jack Wagner: first
  Donald Salgado: a bird.
  Jack Wagner: firstly it was an attempt at a T_ Rex and then it sort
  Jake Shipman: O
  Jack Wagner: of changed into a pelican but it can be a crocodile now actually.
  Donald Salgado: That's lovely.
  Jack Wagner: Yeah
  Jake Shipman: Beauti
  Jack Wagner: and
  Jake Shipman: that's
  Jack Wagner: uh I'll have to think on the spot of uh things that it is. Um uh scary, uh strong, yeah that's about it I think.
  Donald Salgado: Okay it's fine.
  Jake Shipman: Okay. Um, I'm very impressed your artistic skills,
  Jack Wagner: Uh
  Jake Shipman: mine's are dreadful.
  Jack Wagner: uh
  Jake Shipman: Oops this is now coming apart, let Jake Shipman just put the top in.
  Jack Wagner: Wo
  Jake Shipman: I hope that clicks in, I'll just I'll hold it on, okay. Oops, oh dear, what happened there?
  Donald Salgado: Technical help.
  Jake Shipman: Hopefully
  Jack Wagner: Hmm.
  Jake Shipman: that'll stay on, two-handed version.
  Jack Wagner: Okay.
  Jake Shipman: Okay, uh Again this is off the top of my head, I was gonna do a big
  Jack Wagner: Uh
  Jake Shipman: cat too, um. Oh
  Donald Salgado: Hmm.
  Jake Shipman: dear, it doesn't look what like what I want it to be.
  Jack Wagner: S
  Jake Shipman: Uh.
  Jack Wagner: Uh
  Jake Shipman: It's not a vampire bat honestly.
  Donald Salgado: Okay, yeah.
  Jake Shipman: Uh and somewhere there's a body behind.
  Jack Wagner: Okay,
  Jake Shipman: That's
  Jack Wagner: some
  Jake Shipman: my dreadful
  Jack Wagner: sort of
  Jake Shipman: that's the worst yet,
  Jack Wagner: bird.
  Jake Shipman: that's it's meant to be an eagle
  Donald Salgado: A seagu
  Jack Wagner: Ah
  Donald Im: Eagle,
  Donald Salgado: right,
  Jack Wagner: eagle,
  Donald Im: okay.
  Jack Wagner: right
  Donald Salgado: not
  Jake Shipman: you
  Jack Wagner: okay.
  Jake Shipman: can
  Donald Salgado: a seagull.
  Jake Shipman: tell it's a flying animal could have been a seagull, I never thought of a seagull. An eagle, um again I'm thinking on my feet goodness. I suppose they're all so independent, I'd put that one down again. Da dum um.
  Jack Wagner: They're good at golf.
  Jake Shipman: Indepen independent, right, did you say they're good at golf?
  Jack Wagner: Yeah,
  Jake Shipman: Are they?
  Jack Wagner: no yeah,
  Donald Salgado: Eagle.
  Jake Shipman: Oh.
  Jack Wagner: an eagle.
  Jake Shipman: Oh right, okay, I'm not good at golf. I'd say they're quite free-spirited, flying around everywhere, doing their own thing. And uh, birds of prey aren't they, oh dear,
  Donald Salgado: Mm-hmm.
  Jake Shipman: intrepid. I'll put that, intrepid. There we go,
  Donald Salgado: That's
  Jake Shipman: hope
  Donald Salgado: lovely.
  Jake Shipman: that pen's gonna be okay. Whoops.
  Donald Salgado: Okay. That was fun, right. Um finance-wise, we've got a selling price at twenty five Euros, which I don't actually know what that is in Pounds, at all. Any ideas?
  Jack Wagner: It's about
  Jake Shipman: Seventeen.
  Jack Wagner: mm,
  Donald Im: One point four
  Jack Wagner: mm yeah.
  Donald Im: or something like that. One point four Euro would make a Pound or something
  Jack Wagner: Yeah,
  Donald Im: like that.
  Jack Wagner: yeah, something like that, so
  Donald Im: Yeah.
  Jack Wagner: that
  Donald Salgado: D
  Jack Wagner: yeah about seventeen,
  Donald Salgado: fifteen?
  Jake Shipman: Seventeen
  Donald Salgado: Seventeen.
  Jack Wagner: seventeen
  Jake Shipman: Pounds.
  Jack Wagner: Pounds,
  Donald Salgado: Okay,
  Jack Wagner: something like that.
  Donald Salgado: that's expensive.
  Jake Shipman: Should we be making notes of this? We can just refer to this later can't
  Jack Wagner: But
  Donald Salgado: I
  Jake Shipman: we?
  Donald Salgado: think so,
  Jake Shipman: Yeah,
  Donald Salgado: I think
  Jake Shipman: okay.
  Donald Salgado: so, I'll be able to um pull it up, or
  Jake Shipman: Okay.
  Donald Salgado: I could put it
  Jack Wagner: Havi
  Donald Salgado: in the shared folder or
  Jack Wagner: having
  Donald Salgado: something.
  Jack Wagner: said that though, if you wanna get one of those the the ones on the market at the moment they're s they're about twenty pounds anyway. So,
  Jake Shipman: Right.
  Donald Salgado: Really?
  Jack Wagner: it'd still be yeah, we had to
  Jake Shipman: So
  Jack Wagner: buy one.
  Donald Salgado: Mm.
  Jake Shipman: so
  Donald Salgado: I
  Jake Shipman: I suppose
  Donald Salgado: think
  Jake Shipman: later it depends if we want to undercut the price, we d or or is it going to make our product look a cheapie-cheapie option?
  Donald Salgado: Yeah,
  Jack Wagner: Hmm.
  Donald Salgado: um production cost's at twelve fifty, so
  Donald Im: Okay, pretty huge margin.
  Donald Salgado: half of the selling price is
  Jack Wagner: Yeah.
  Donald Salgado: taken
  Jake Shipman: Mm.
  Donald Salgado: up by building it.
  Jake Shipman: Mm-hmm.
  Donald Salgado: Um, and profit aim is fifty million Euros, which is uh
  Jake Shipman: In our first year?
  Donald Salgado: Yi yes, um yeah, I presume so.
  Jake Shipman: Mm-hmm.
  Donald Im: So
  Donald Salgado: Um
  Donald Im: then
  Jake Shipman: You've got market range international and you did say earlier it's got to be a um accessible and usable by sort of all age groups
  Donald Salgado: Mm-hmm.
  Jake Shipman: just t we're not focusing on business market, any particular thing, it's
  Donald Salgado: No,
  Jake Shipman: everyone user-friendly
  Donald Salgado: yeah.
  Jake Shipman: to everyone. Okay. Big
  Donald Salgado: So
  Jake Shipman: target group.
  Donald Salgado: yes, yes, I don't think we have to I don't think it's a case of worrying about different languages and things like that,
  Jake Shipman: No.
  Donald Salgado: um making that a key point, just that it's going to be in the international market like
  Jake Shipman: Mm.
  Donald Salgado: Australia, America, things like that. Okay. What are your experiences with remote controls? I mean I've got we got um we had three videos, a T_V_ and a sort of amp thing all
  Donald Im: Mm-hmm.
  Donald Salgado: set up
  Jack Wagner: Yeah.
  Donald Salgado: so we got one of the universal remote controls,
  Jake Shipman: Alright.
  Jack Wagner: Yeah.
  Donald Im: Yeah,
  Donald Salgado: um
  Donald Im: that c
  Donald Salgado: that you programme each of your things into, but that kept losing the signals so we'd have to re-programme it every now and again. I think it was quite a cheapie as well,
  Jake Shipman: Mm-hmm.
  Jack Wagner: Yeah
  Donald Salgado: so
  Jack Wagner: uh.
  Donald Salgado: that might have had something to do with it, but that was quite good, the fact that you could
  Jack Wagner: Use all the ones
  Donald Salgado: You didn't
  Jack Wagner: at the same
  Donald Salgado: have
  Jack Wagner: time.
  Donald Salgado: six remote controls sitting
  Jake Shipman: Right.
  Donald Salgado: in front of
  Donald Im: Okay,
  Donald Salgado: you.
  Donald Im: you wanna integrate everything into one like
  Jack Wagner: Yeah,
  Jake Shipman: Mm-hmm.
  Donald Im: Okay.
  Jack Wagner: 'cause
  Jake Shipman: My
  Jack Wagner: you
  Jake Shipman: experience has only been being given the remote control with the object I buy, not doing any tampering with it and programming, using it to programme T_V_ and uh uh videos and things. But basically on, off, volume up and down, channel one, two, th that basic functions,
  Donald Salgado: Mm.
  Jake Shipman: I don't think I could go any further with it than that, so, I suppose it's got to be something usable by someone like Jake Shipman as well.
  Donald Salgado: Yeah, the main that's the main stuff anyway,
  Jake Shipman: Mm-hmm.
  Donald Salgado: I mean and you don't want to I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words
  Jake Shipman: Mm.
  Donald Salgado: saying what they all do and just
  Jack Wagner: Yeah.
  Donald Salgado: sitting there searching for the teletext
  Jake Shipman: Mm.
  Donald Salgado: button or
  Jake Shipman: And
  Donald Salgado: something
  Jake Shipman: symbols
  Donald Salgado: like that.
  Jake Shipman: that you don't necessarily
  Donald Salgado: Yeah.
  Jake Shipman: understand, symbols you're meant to understand that you don't.
  Donald Im: So simplification
  Donald Salgado: Um.
  Donald Im: of symbols you could think
  Donald Salgado: When
  Donald Im: of.
  Donald Salgado: they're when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options
  Jake Shipman: Oh yeah.
  Donald Salgado: kind of recording, things like that inside it.
  Jake Shipman: Mm-hmm.
  Donald Salgado: 'Cause it doesn't make when you pick it up it doesn't make it really complicated to
  Jake Shipman: Mm.
  Donald Salgado: look at, it's obvious
  Jake Shipman: Mm-hmm.
  Donald Salgado: what
  Jack Wagner: Mm.
  Donald Salgado: you're doing, um.
  Jake Shipman: Actually that just raises a point, I wonder what our design people think, but you know on a mobile phone,
  Donald Im: Mm-hmm.
  Jake Shipman: you can press a key and it gives you a menu, it's
  Donald Im: Menu,
  Jake Shipman: got a menu
  Donald Im: alright.
  Jake Shipman: display, I wonder if incorporating that into the design of a remote control might be useful,
  Jack Wagner: Yeah.
  Jake Shipman: so you've got a little
  Donald Im: Uh
  Jake Shipman: L_C_D_
  Donald Im: uh
  Jake Shipman: display.
  Donald Im: Right, I was thinking on the same lines you, instead of having too many b buttons and make it complicated for the user, may h maybe have an L_C_D_ di display or something like that, like a mobile,
  Jake Shipman: With menus,
  Donald Im: yeah and with
  Jake Shipman: yeah,
  Donald Im: menus.
  Jake Shipman: yeah.
  Donald Im: And if it's s somewhat similar to what you have on mobile phone, people might find it easier to browse and navigate also
  Jake Shipman: Yeah.
  Donald Im: maybe.
  Donald Salgado: What about the older generation? What about granny and grandads? Um,
  Donald Im: You mean to save it lesser
  Donald Salgado: my grandad
  Donald Im: number.
  Donald Salgado: can answer his mobile phone, but
  Jack Wagner: Yeah.
  Donald Salgado: he couldn't even dream
  Jake Shipman: Mm-hmm.
  Donald Salgado: of texting or something
  Jake Shipman: Mm-hmm.
  Donald Salgado: like that.
  Jake Shipman: Can he programme his remote control or is it basic
  Donald Im: Right.
  Jake Shipman: with that too?
  Donald Salgado: I don't think they tape things,
  Jack Wagner: Yeah,
  Donald Salgado: I
  Jake Shipman: Right.
  Donald Salgado: don't think
  Jack Wagner: my
  Donald Salgado: they
  Jack Wagner: grandad's
  Donald Salgado: use
  Jack Wagner: actually better than Jake Shipman at using teletext, so.
  Jake Shipman: Right. So that's a problem regardless of of any design modifications you you come up with,
  Jack Wagner: Yeah.
  Jake Shipman: that's gonna be a problem anyway with the older generation
  Donald Salgado: Mm, yeah,
  Jake Shipman: perhaps,
  Donald Salgado: the
  Jake Shipman: and
  Donald Salgado: age
  Jake Shipman: that's another
  Donald Salgado: gap.
  Jake Shipman: issue
  Jack Wagner: Yeah,
  Jake Shipman: how we tackle that.
  Jack Wagner: what it just needs to be as long as it's sort of self-intuitive and you can can work out what everything's doing, 'cause I mean, menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do.
  Donald Salgado: Mm.
  Donald Im: Mm-hmm.
  Jack Wagner: But
  Donald Salgado: I
  Jack Wagner: I
  Donald Salgado: d
  Jack Wagner: don't know how
  Donald Salgado: I don't like the, you know the new phones that have kind of got a Windows-based
  Jack Wagner: Oh yeah.
  Donald Salgado: running system.
  Jake Shipman: Mm-hmm.
  Donald Salgado: I find it really confusing, I kept getting lost in the phone, I di I've not got a new one but uh my
  Jake Shipman: Right.
  Donald Salgado: friend got a new one and I was trying to do things with it and I just kept getting lost, but that's just Jake Shipman.
  Jack Wagner: Yeah, I don't I don't know how for twenty fi, or twelve Euros fifty how much of a excellent screen you could get,
  Donald Salgado: Yeah.
  Jack Wagner: you'd you'd have to sort of keep
  Jake Shipman: Mm-hmm.
  Jack Wagner: it down to a black and white L_C_D_ thing anyway,
  Jake Shipman: Is
  Jack Wagner: I'd
  Jake Shipman: it possible
  Jack Wagner: assume.
  Jake Shipman: that that for the older generation you could have like an extra button that you press for large print like you do in large print books?
  Donald Im: Okay.
  Jake Shipman: Obviously
  Donald Salgado: Teletext
  Jake Shipman: it displays
  Donald Salgado: has got that
  Jake Shipman: less
  Donald Salgado: option
  Jake Shipman: on
  Donald Salgado: as
  Jake Shipman: the
  Donald Salgado: well.
  Jake Shipman: screen, it displays less on the screen but as long as they can read it that's the main thing.
  Donald Salgado: Yeah. Or what about kind of a dual function? In that you've got the basic buttons just for your play, volume, programme things
  Jake Shipman: Mm-hmm.
  Donald Salgado: and also and then a menu to go into with obvious pictures, obvious symbols and
  Jake Shipman: Yeah.
  Donald Salgado: that's where you control
  Jake Shipman: Mm-hmm.
  Donald Salgado: recording and things like that.
  Jake Shipman: Mm. The other thing is, just ch chucking into mobile phone f design features again, it could have a flip top remote control so that when you flip over the top, your screen is you can have a bigger screen in
  Donald Salgado: Mm-hmm.
  Jake Shipman: the
  Donald Im: Mm, okay.
  Jake Shipman: the flip over.
  Donald Salgado: I think
  Donald Im: S
  Donald Salgado: that's a cost thing,
  Jack Wagner: Y
  Donald Salgado: I don't
  Donald Im: It
  Donald Salgado: I
  Jake Shipman: Yeah?
  Donald Im: might
  Donald Salgado: don't know how much we're gonna know about
  Donald Im: it might save a b bit of space, it's i instead
  Jake Shipman: Mm-hmm.
  Donald Im: of looking bulky, it might look
  Donald Salgado: Yes,
  Donald Im: small.
  Donald Salgado: no
  Jake Shipman: Yeah,
  Donald Salgado: that's important.
  Jack Wagner: Yeah.
  Donald Im: But it might have
  Jake Shipman: like
  Donald Im: its
  Jake Shipman: smaller.
  Donald Im: cost implications.
  Donald Salgado: Okay.
  Jake Shipman: And there's no reason we need to make it look as fashionable and stylish as a mobile phone, it can still be lightweight plastic,
  Donald Salgado: Mm.
  Jake Shipman: you know?
  Donald Im: Right.
  Jake Shipman: Something that's easily moulded and produced.
  Donald Salgado: Yeah.
  Jake Shipman: Sorry I'm treading on your territory guys.
  Jack Wagner: No uh uh
  Donald Salgado: Um, right, okay we've got half an hour before the next meeting, so we're all gonna go off and do our individual things. Um I think that's probably about it and then we'll come back and liaise again
  Jack Wagner: Yeah.
  Donald Salgado: and I get to do another fantastic PowerPoint presentation.
  Jack Wagner: Just just a quick thing about
  Donald Salgado: Sure.
  Jack Wagner: the um about what you're saying about the uh does does it need to be fashionable? The sort of I I had a quick look at the company website and it's like the the uh we put the fashion into electronics,
  Jake Shipman: Ah
  Jack Wagner: so
  Jake Shipman: right.
  Jack Wagner: I think
  Donald Im: Okay.
  Donald Salgado: Okay.
  Jack Wagner: think the
  Jake Shipman: Okay.
  Jack Wagner: whole design thing might be qui
  Jake Shipman: Sure
  Jack Wagner: I mean
  Jake Shipman: b
  Jack Wagner: you don't you
  Jake Shipman: y yeah.
  Jack Wagner: you can still have plastic and it'd look quite
  Jake Shipman: But
  Jack Wagner: good but
  Jake Shipman: yeah, I mean it doesn't have to be that, you know th that was my main point,
  Jack Wagner: Yeah.
  Jake Shipman: we don't have to use metal, I don't know if using
  Donald Salgado: Mm.
  Jake Shipman: plastic does make it cheaper, I presume it would.
  Jack Wagner: Yeah.
  Jake Shipman: Yeah,
  Donald Salgado: I would
  Jack Wagner: Yeah.
  Donald Salgado: it
  Jake Shipman: yeah,
  Donald Salgado: would probably.
  Jake Shipman: yeah.
  Donald Salgado: I mean there's Sky remote controls and everything. They're kind of moulded and look a bit different, and the Telewest remote controls are silver plastic, which
  Jake Shipman: Right.
  Donald Salgado: looks a bit smarter, so yeah I guess that's stuff we can think
  Jake Shipman: Okay.
  Donald Salgado: about. Okay, so let's break it up there.
  Jake Shipman: 'Kay.
  Donald Salgado: Okay?
  Jack Wagner: Okay.
  Donald Salgado: So, see you in half an hour.
  Jake Shipman: back to our room?
  Donald Salgado: I think
  Donald Im: Mm,
  Donald Salgado: so,
  Donald Im: yeah.
  Jake Shipman: Yep?
  Donald Salgado: yeah.
Updated Content: Donald Salgado gave an introduction to the goal of the project, to create a trendy yet user-friendly remote. She presented a long-range agenda for the whole project. The group introduced themselves to each other and practiced with the meeting room tools by drawing on the board. Donald Salgado presented the project budget, the projected price point, and the projected profit aim for the project. Then the group began a discussion about their own experiences with remote controls to generate initial design ideas for making the product user-friendly. They discussed grouping features into a menu and adding an LCD display. They also discussed the look of various materials that may be used in the design, in keeping with the company's goal to create fashionable electronics.