Extracted Content: Ronald Draughn: That should hopefully do the trick, um.
  Ronald Draughn: 'Kay. Sorry about the small delay. Falling a little bit behind schedule. And that's uh fifteen twenty five. Okay. So just to try and roughly go over what we agreed in the last one, um we're gonna go for something uh uh how was it? Uh The new black, I believe. Um something that looks good 'cause that seems to be in preference to actual functionality in the end, though we should never avoid functionality, of course. Uh of our components are gonna be standard, off the shelf, but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display. Um other things were we were hoping to use rubber, most likely gonna be double curved, etcetera. Okay. So um due to your hard work, we might as well let the uh two designers go first, and uh show us the prototype.
  Francis Hunter: Okay, it's a
  Ronald Draughn: Quite how the best way to do this is, I'm not sure,
  Francis Hunter: I
  Ronald Draughn: but
  Francis Hunter: think if we step up and uh outline our ideas. Okay. Now do uh doing the prototype gave us a bit more insight into the ergonomics of the design. Um for one thing, it turned out that the only point at which it needs to be articulated for handedness is um is h i is down here for the uh L_E_D_. As it turned out, the whole thing transfers from the right to left hand fairly well the point of view operating the function buttons and joystick, though it might be an idea to be able to a adjust the positions for the base of the joystick just a little bit for
  Ronald Draughn: Okay.
  Francis Hunter: uh ju just a thought. You could simply have a slightly ovoid shaped joystick that could then just be turn uh twisted round, so that the uh sticky uh so that the bit that sticks out a bit more is on one side or the other. But as you as you see with the uh with holding it in the left hand, the L_ uh the L_C_D_ is nowhere useful, so that would need to be articulated uh if we're going to retain ergonomic design. Um now I I got your note about uh keeping the cost down.
  Ronald Draughn: I'm afraid yeah.
  Francis Hunter: Yeah.
  Ronald Draughn: We'll go into that a bit more, but please go on.
  Francis Hunter: this design could be done with um with uh plastic casing. Though I would recommend around the grip part here in the middle, having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form, and a bit more ergonomic as well. As for the um as for the single curve, um well this edge and this edge, like I say it would be nice to have some curvature to it, but it's not absolutely necessary. Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this. Um and you have the uh transmitter here and a wee speaker for the uh for the uh for the uh fi uh for the remote control finder. So. Any further comments?
  Steve Richardson: Um obviously it's gonna be bulkier looks, because it's gonna be flat on one side, so the L_C_D_ will be s sticking down like this, won't it?
  Francis Hunter: Mm-hmm. Yeah.
  Steve Richardson: 'Cause it you can't get it curved. Uh
  Francis Hunter: Yeah, I mean the
  Steve Richardson: because of costs.
  Francis Hunter: uh
  Steve Richardson: And it's
  Francis Hunter: Yeah.
  Steve Richardson: plastic as well, so it won't be as comfortable on the hand.
  Ronald Draughn: Mm.
  Francis Hunter: Yeah. I mean with the with the rubber design it could i you know it could pretty much mould very much to the to the user's hand. One nice wee feature if we could if we could still do the rubber, I though of was to have the uh rubber extend beyond the end of the uh of the rigid substructure. So it has a wee sort of tail that you just drape over your wrist so it stays in position nicely. Mm. Lovely. Um.
  Steve Richardson: Yeah,
  Ronald Draughn: Okay, yeah. Great.
  Walter Cole: Right.
  Ronald Draughn: Um.
  Walter Cole: Yeah I've got a if load up my evaluation
  Ronald Draughn: Yeah, okay.
  Walter Cole: document.
  Francis Hunter: Okay.
  Ronald Draughn: Excellent work.
  Walter Cole: Mm.
  Ronald Draughn: Um.
  Walter Cole: Uh evaluation.
  Walter Cole: Basic point uh have a list of criteria that we need to rate the prototype by. Um then we will it's a seven s um seven seven step kinda evaluation process. So um not seven steps, seven scale. So after we've finished doing all the ratings for each criteria, we average that and that will give us some type of uh confidence in our prototype. And uh the on Real Reactions' kinda and policies, marketing strategies also those I put together from the user requirements. 'Kay. Um if you flip the So, those are the criteria. And uh perhaps I could have put 'em a bit better, but you notice a few things that we've totally abandoned, which means that uh the product will score very badly on some of those points. Put it mildly. So we have um true? One, t Seven, eight, oh. Fourth. Okay, so we have to go through each point. If we imagine it's actually straight, and just give it a a score. So um how well would you say the prototype is uh how well have we realised the dream of being able to stop remotes from from being lost, or to be able to find them once they are lost. I mean, uh is the homing thing still the locator, is that still
  Francis Hunter: Yeah, that's still part of the design.
  Walter Cole: Sure. And Adam, we can keep that in?
  Ronald Draughn: Yeah, I believe so. So
  Walter Cole: Okay.
  Ronald Draughn: I mean I don't think anybody could actually stop a remote being lost, 'cause that would mean doing something about the human
  Walter Cole: Sure.
  Ronald Draughn: element, but I'd like
  Walter Cole: T
  Ronald Draughn: to think that we've done something about finding
  Francis Hunter: Mm.
  Ronald Draughn: the damn thing once we have.
  Walter Cole: Sure.
  Francis Hunter: Mm. And making it a bright colour helps with the personally I would have gone for purple.
  Walter Cole: Mm. Bright colour. So we still have that noise thing, yeah?
  Francis Hunter: Mm-hmm.
  Walter Cole: Os on a scale of one to seven, how would you guys rate it for finding finding it once it's lost?
  Francis Hunter: I'd say number one.
  Walter Cole: Number
  Steve Richardson: One.
  Walter Cole: one?
  Steve Richardson: Yeah.
  Walter Cole: Okay. Number number one for the first criteria.
  Francis Hunter: I think w if it was just the sounder then th I mean something I've found with uh w w with say tr trying to find uh a cordless phone or a m mobile, you can hear it, but you can't quite pin it dow pin down where it is.
  Walter Cole: Yeah you can tell what room the mobile is
  Francis Hunter: Bu
  Steve Richardson: find remote. Suppose you have to go to the T_V_ and
  Walter Cole: Yeah.
  Steve Richardson: do it manually.
  Francis Hunter: Yeah.
  Steve Richardson: Mm.
  Ronald Draughn: Mm.
  Walter Cole: Yeah.
  Steve Richardson: Like
  Ronald Draughn: Um
  Steve Richardson: y you wouldn't hear the speaker.
  Walter Cole: Mm-hmm.
  Ronald Draughn: just before we go through all of the steps
  Walter Cole: You wanna say something?
  Ronald Draughn: here, um well what we'll do is um if we can look at the criteria you're gonna evaluate, and then we'll come back to the product evaluation if that's alright.
  Walter Cole: That's fine.
  Ronald Draughn: Yeah, is that
  Walter Cole: Oh that's that's fine.
  Ronald Draughn: Um so is there anything here that you that you wanted to cover as in the criteria that you've covered? And then we'll come back pretty much promptly to this.
  Walter Cole: What do you mean cr is there anything I
  Ronald Draughn: I
  Walter Cole: wanna
  Ronald Draughn: is there any of these criteria that need any explaining? Or is there anything that yous thought tha really would stand out compared to the others?
  Walter Cole: Um, a few. Something I neglected from my initial research is that Real Reactions has a a goal strategy that all of the products be inspired by material fashion, and clothing fashion. That is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion. So they say we put the fashion in electronics, well they really mean it they they're very big on fashion, so.
  Ronald Draughn: Okay.
  Walter Cole: That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody? I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said. So.
  Ronald Draughn: Okay. No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.
  Walter Cole: Different languages?
  Ronald Draughn: That should still be viable. We've got an advanced chip, we've got the use of the L_C_D_. So being able
  Walter Cole: Yeah.
  Ronald Draughn: to communicate in multiple languages is still very much a possibility. Um but what's something we need to decide on is how we're gonna go from here. We do need to try and come up with an idea which could be continued with other people if need be. Um. We can I can bring the excel up sheet up and uh show you if you wish um. I really think as m much as it pains Walter Cole is that we might have to go with plastic and some kind of solid design, possibly meaning that the L_C_D_ wouldn't be in this perfect place. It might be s stuck like slightly between what would be good for left handed and what would be good for a right handed person.
  Francis Hunter: Mm-hmm I suppose o one thing that could be done is h is have it um circular and have it s so that the uh the pink actually goes a bit over the pinkie finger.
  Ronald Draughn: Okay.
  Francis Hunter: Mm.
  Walter Cole: Mm.
  Francis Hunter: So that uh th
  Ronald Draughn: It very much is about making concessions, unfortunately. Um.
  Francis Hunter: Mm.
  Walter Cole: Do you have any data on how much um different prints cost? I mean can you get the entire thing printed with a design um?
  Ronald Draughn: Um b b b da is you mean on the plastic, or? Let's have a look. You now have as much information as I do.
  Walter Cole: Yeah, yeah.
  Ronald Draughn: Um. So as you can see here, for example, the battery really not very little choice in that one. We've gone for one of the cheaper options as well. Unfortunately we require the advanced chip if we're gonna do what we're needing to. I've said single curved. We really do need it to be that way for the ergonomics of it. Um plastic for some reason incurs no cost, which I've had to very much make advantage of, despite the fact that rubber's only got a value of two Euros per unit. Problem comes here as you can see in the interface. Um save point five of a Euro here in that it's not per push button. That might make sense, because then a numeric keypad would come in at um what, four point five Euros, which is an awful lot, so that could well be wrong. Even if we save point five there, it would just mean that we're most likely placing it in actually just gaining a colour for the unit, which has had to be put to one side. As you can see, the use of an L_C_ display um advanced chip and what would determine the scroll wheel here as well because it's an integrated scroll scroll wheel push button that wasn't quite what I think they had in mind with a joystick.
  Walter Cole: Why would why would that be more expensive than an individual push button and scroll wheel together? That's quite significantly expensive.
  Ronald Draughn: I that's something you'll have to take up with the bean counters. Um
  Francis Hunter: Mm. yeah.
  Ronald Draughn: as you can see I mean that's taken up well over half of the price.
  Walter Cole: Yeah.
  Ronald Draughn: So um I'm very much open to suggestions of where we go, but because we need to shed what was four Euros off of the um the price of for what we really desired, this one comes in under price as you can see, but this was the one that sacrificed the material for the case and for the actual case design.
  Walter Cole: We don't even have uh speakers here. The like uh we uh what about speakers and transmitters and stuff like that? Have we factored that in?
  Steve Richardson: Mm.
  Ronald Draughn: Uh no, we haven't,
  Walter Cole: Transmitter,
  Ronald Draughn: not
  Walter Cole: receiver, speakers. Plus the extra device itself that's gonna be on a T_V_. Is that gonna be a button, or
  Ronald Draughn: That'll it literally would just be a button.
  Walter Cole: Yeah.
  Steve Richardson: That's
  Ronald Draughn: We might have to
  Steve Richardson: too expensive isn't it?
  Ronald Draughn: It looks like almost nothing Mm. Oh good call, I missed that.
  Walter Cole: I I mean it's not on here, but um.
  Ronald Draughn: that's a very valid point.
  Walter Cole: Did they s do we have to use an advanced chip for the L_C_D_?
  Steve Richardson: Yeah.
  Walter Cole: Okay. Well that's
  Ronald Draughn: So
  Walter Cole: yeah.
  Ronald Draughn: if we're gonna go with the L_C_ display, then that's
  Walter Cole: What's a hand dyna dynamo? You have to wind it up?
  Ronald Draughn: I believe so, yeah. That would probably not be in keeping with the um
  Walter Cole: Technology.
  Ronald Draughn: the fashion
  Steve Richardson: Fashion.
  Ronald Draughn: statement
  Walter Cole: Yeah.
  Ronald Draughn: and such, yeah.
  Walter Cole: Okay.
  Steve Richardson: So basically the only new thing is the L_C_D_ on the
  Ronald Draughn: Being
  Steve Richardson: remote
  Ronald Draughn: manipulated
  Steve Richardson: now.
  Ronald Draughn: by the joystick, yeah.
  Steve Richardson: Oh, and joystick, yeah.
  Ronald Draughn: Which I'm defining as scroll wheel. Um.
  Walter Cole: And we couldn't replace the joystick, right? Because we would need four extra buttons to replace it, up down left and right, and that would be more expensive than a but is a scroll wheel
  Francis Hunter: Mm.
  Walter Cole: not just back and forward?
  Ronald Draughn: Yeah it's just because there was no actual definition for what a joystick might be, that that's what I've labelled it for
  Steve Richardson: So
  Ronald Draughn: the purposes of this evaluation.
  Steve Richardson: The L_C_D_ basically is the big selling point of
  Ronald Draughn: If we remove the L_C_ display,
  Steve Richardson: the remote.
  Ronald Draughn: we could save ourselves a fair amount. Which you could
  Steve Richardson: But that's what makes it uh original though, isn't
  Francis Hunter: Mm.
  Steve Richardson: it?
  Walter Cole: Yeah.
  Francis Hunter: I think if we remove the the L_C_ display then there was absolutely no point to any of these meetings and we just we could just put our branding on any other remote control.
  Walter Cole: Yeah. Yeah. Um. Uh k
  Ronald Draughn: It's a shame. We should possibly have If we could've increased the price we could've manufactured that and we could've got something far closer to what we were
  Walter Cole: Does this
  Ronald Draughn: hoping to.
  Walter Cole: does this bear in mind that I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components, you know.
  Ronald Draughn: Again, you'll have to argue with the accountants on that
  Walter Cole: Mm.
  Ronald Draughn: one. Um but for the purposes of this meeting, I'm we're gonna have to stick with these figures.
  Walter Cole: 'Kay.
  Ronald Draughn: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display 'cause it's about what really separates us,
  Walter Cole: I
  Ronald Draughn: despite
  Walter Cole: think so.
  Ronald Draughn: the cost it's gonna incur. Um are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_?
  Francis Hunter: Mm-hmm. Um yeah I mean one thing, I mean ho uh how much extra would it be to to keep I mean keep the um the articulation?
  Ronald Draughn: It's hard to tell. Um I would say
  Francis Hunter: This is
  Ronald Draughn: that
  Francis Hunter: what I'm wondering.
  Ronald Draughn: you're at least gonna take double curved, and even then I'm not quite sure if that's incorporating the idea of articulation.
  Walter Cole: Yeah.
  Francis Hunter: Oh no, I think I I it d that it needn't require it to be double
  Steve Richardson: It can
  Francis Hunter: curved.
  Steve Richardson: be s yeah, it can still be single curved, but
  Francis Hunter: It's uh it's
  Steve Richardson: You just.
  Ronald Draughn: Single
  Francis Hunter: just it's
  Ronald Draughn: curved with
  Francis Hunter: just
  Ronald Draughn: articulation?
  Francis Hunter: it's just that the case would come in t would be made in two parts and then joined together with an articulation.
  Walter Cole: Could we could we not get rid of the curvy the curvous the curvaceousness and focus on the menu being the best interface? 'Cause like we do we have re restrictions on software?
  Steve Richardson: That's what we need for the joystick I think though.
  Walter Cole: Oh but
  Francis Hunter: Mm.
  Walter Cole: there has to
  Francis Hunter: Yeah,
  Walter Cole: be
  Francis Hunter: I mean and I mean the uh I mean if you look uh if you look closer at the uh at the prototype here, the lines here along the grip are actually quite straight. Um I mean yeah,
  Ronald Draughn: But
  Francis Hunter: on the
  Ronald Draughn: the curves all o over
  Francis Hunter: on
  Ronald Draughn: hand, is it?
  Francis Hunter: the L_C_D_ I mean although we've done it with a curve it could just as easily be done um without curves. The curve that's really needed is up here,
  Walter Cole: joystick.
  Francis Hunter: to put uh to keep the joystick in a good ergonomic position for it to have it rest on the top of the hand.
  Walter Cole: Okay. Sure. Okay, my bad.
  Ronald Draughn: We wouldn't actually save a lot by reducing it anyway, so I mean for the purposes of this meeting maybe we can state that single curve still allows articulation.
  Francis Hunter: Mm.
  Ronald Draughn: Um unless we hear otherwise we could go ahead with that proposal.
  Walter Cole: So I think the product is not gonna perform so well for my criteria.
  Ronald Draughn: Which is what we can get onto now. As long as so are we gonna say w we have to keep an eye on the time as well, but we're gonna say um
  Walter Cole: Oh, wait
  Ronald Draughn: single
  Walter Cole: a minute.
  Ronald Draughn: curved design
  Walter Cole: Sample speaker? What is a sample speaker? Is that somewhat similar to what we want?
  Ronald Draughn: It could well be,
  Francis Hunter: Mm
  Ronald Draughn: but
  Francis Hunter: no
  Ronald Draughn: at a cost
  Francis Hunter: that's
  Ronald Draughn: of
  Francis Hunter: that voice response
  Steve Richardson: Costs
  Francis Hunter: thing
  Steve Richardson: four.
  Francis Hunter: that we got the email about.
  Walter Cole: Yeah.
  Francis Hunter: But I thought it was just completely pointless.
  Walter Cole: You got a email about voice response?
  Francis Hunter: Yeah.
  Walter Cole: I did not, so.
  Francis Hunter: Alright. B i basically it was saying that our labs had come up with a chip that you could, you know, say hello to, and it would say hello back in a friendly female voice.
  Ronald Draughn: Okay, yeah we'll definitely won't go with that one.
  Walter Cole: We won't go with that one, did you say? I mean
  Ronald Draughn: Yeah,
  Walter Cole: I
  Ronald Draughn: that's
  Walter Cole: we
  Ronald Draughn: voice recognition, so.
  Walter Cole: Okay, okay.
  Ronald Draughn: Um. So, okay yeah, battery definitely,
  Walter Cole: So it looks like we're gonna get rid of the whole loca locator thing.
  Ronald Draughn: It
  Steve Richardson: Yeah.
  Ronald Draughn: looks like it unless we can manage to put it in under point two Euros,
  Walter Cole: Okay.
  Ronald Draughn: um.
  Walter Cole: Okay.
  Ronald Draughn: Maybe even
  Francis Hunter: Mm-hmm.
  Ronald Draughn: slight well oh yeah, pretty much point two Euros, I'd say. So we'll leave that one for now. we'll
  Steve Richardson: Are we
  Ronald Draughn: just
  Steve Richardson: going
  Ronald Draughn: have
  Steve Richardson: for a special colour at all?
  Ronald Draughn: It's uh a case of um I'm uh slightly unsure. One point five of a Euro for one push button doesn't sound quite right. So maybe it's a case of a push button is maybe one or more. Um.
  Francis Hunter: Mm.
  Steve Richardson: Well I was
  Ronald Draughn: At which point
  Steve Richardson: for
  Ronald Draughn: if
  Steve Richardson: a case. Or had you already incorporated that?
  Walter Cole: Oh, special colour for the case.
  Ronald Draughn: Well you got point five there. It's literally a case of whether or not this is correct. I'm not quite sure if they're I don't think they mean point five Euros per button.
  Walter Cole: Mm-hmm.
  Francis Hunter: Okay, well l let's
  Ronald Draughn: So
  Francis Hunter: say that and then we can have our special coloured case and then we at least have make it a little harder to lose.
  Ronald Draughn: There we go.
  Francis Hunter: that gets camouflaged under any pile of crap in a
  Walter Cole: W
  Francis Hunter: living
  Walter Cole: what's
  Francis Hunter: room.
  Walter Cole: the default colour? White or black?
  Ronald Draughn: Black's probably the normal colour you'd say,
  Francis Hunter: Or
  Ronald Draughn: yeah.
  Francis Hunter: grey.
  Walter Cole: Right.
  Ronald Draughn: I quite like that
  Francis Hunter: Yellow.
  Ronald Draughn: colour that you're fetching there, it's uh definitely for make it glow in the dark even better.
  Walter Cole: Yeah.
  Ronald Draughn: So will we go with that then?
  Francis Hunter: Okay.
  Walter Cole: Yeah.
  Ronald Draughn: It's not and we can see we'll come back to
  Walter Cole: Sure.
  Ronald Draughn: uh your evaluation which you're probably now going to pan us but
  Walter Cole: Okay.
  Ronald Draughn: there we go.
  Walter Cole: Okay. So uh
  Ronald Draughn: Just to give you an idea, um you want to go maybe a bit quickly as well, I'm not sure how much time. We've not hit the five minute mark
  Walter Cole: Right
  Ronald Draughn: warning
  Walter Cole: okay.
  Ronald Draughn: yet, but.
  Walter Cole: Okay.
  Steve Richardson: Think it's ten minutes left.
  Ronald Draughn: Ten.
  Walter Cole: 'Kay. Ability to stop remotes from being lost or to find them once they are lost. Um. Okay.
  Steve Richardson: Special colour.
  Walter Cole: Special colour.
  Ronald Draughn: Mm
  Walter Cole: Uh
  Ronald Draughn: mm four?
  Walter Cole: uh four.
  Ronald Draughn: Three? Mm.
  Walter Cole: Three if
  Francis Hunter: Three.
  Walter Cole: we're being generous,
  Francis Hunter: I
  Walter Cole: I
  Francis Hunter: think
  Walter Cole: feel.
  Francis Hunter: we can do three.
  Steve Richardson: Three.
  Walter Cole: Think we're being generous
  Francis Hunter: Th
  Walter Cole: here with three.
  Francis Hunter: the special colour doesn't would I think make a difference. It makes it stand out from you know it's
  Walter Cole: Mm.
  Francis Hunter: lost in a big pile of crap, it stands out from the rest of the crap.
  Walter Cole: Yeah.
  Ronald Draughn: Okay.
  Walter Cole: Okay. Reduce the number of unused buttons. We're down to t two buttons, is it?
  Ronald Draughn: Two
  Francis Hunter: Two
  Ronald Draughn: buttons.
  Francis Hunter: buttons and a joystick.
  Walter Cole: Okay, so that's a one. You know, where
  Francis Hunter: Totally.
  Walter Cole: that's
  Ronald Draughn: Yeah. I'd say we're doing well there.
  Walter Cole: Okay, that was good. Easy to use interface, buttons menu, menus that's yeah that's good. 'Kay that's we're not doing so badly. Um easy to use oh okay, let's forget that one.
  Ronald Draughn: Mm-hmm.
  Walter Cole: Fancy looking.
  Ronald Draughn: As he
  Francis Hunter: It
  Ronald Draughn: models
  Francis Hunter: doesn't
  Ronald Draughn: the
  Francis Hunter: get much fancier.
  Walter Cole: Sure. And we could do whatever we like with the L_ L_C_D_. Yeah let's just assume it's a good L_C_D_ display. Maybe I was panicking for no
  Steve Richardson: Are
  Walter Cole: reason.
  Steve Richardson: we going one on? I'd say we go two, 'cause like f the fanciest would be the double curved.
  Walter Cole: Yeah,
  Steve Richardson: Wouldn't
  Ronald Draughn: I'd
  Steve Richardson: it?
  Francis Hunter: Mm.
  Walter Cole: w maybe you'd be a bit
  Ronald Draughn: Yeah.
  Walter Cole: too yeah.
  Steve Richardson: With the articulators.
  Walter Cole: There we go. Yeah,
  Steve Richardson: With
  Walter Cole: that's
  Steve Richardson: bells
  Walter Cole: m
  Steve Richardson: on it.
  Walter Cole: that's that's better too. More accurate numbers. Technologically innovative. Well, we're getting rid of the locator thing which
  Ronald Draughn: Which is a shame.
  Walter Cole: which yeah.
  Francis Hunter: Mm. I'd give
  Steve Richardson: No need
  Francis Hunter: it a three
  Steve Richardson: for teletext.
  Francis Hunter: for this for that. Yeah. I mean
  Walter Cole: 'Kay.
  Francis Hunter: the menus thing is something you don't normally see on um on a remote, but you see it in a lot of other places.
  Walter Cole: Yeah, mobile phones.
  Ronald Draughn: Mm.
  Walter Cole: And y what you're doing is moving the menu from the television to the remote control, so it's
  Francis Hunter: Mm-hmm.
  Walter Cole: You say three? I might go as far as two on that. Three.
  Francis Hunter: I'd give
  Ronald Draughn: I'd
  Francis Hunter: it
  Ronald Draughn: be
  Francis Hunter: a three.
  Ronald Draughn: tempted with three,
  Walter Cole: Three.
  Ronald Draughn: yeah.
  Walter Cole: Okay. Okay.
  Ronald Draughn: We'll get panned on the next one, anyway.
  Walter Cole: Materials that people find pleasing. Sponginess
  Ronald Draughn: Yeah, w
  Walter Cole: is what they really would have wanted, apparently.
  Ronald Draughn: It is, yeah. Don't blame them. Um because of the way that we've minimalised the number of buttons and such.
  Walter Cole: Yeah.
  Ronald Draughn: Plastic, it sucks. But it's no worse than any of the other pl remote controls we have.
  Walter Cole: That's true. It's not a step backwards.
  Francis Hunter: Mm-hmm.
  Steve Richardson: five? Six?
  Francis Hunter: I'd s I I'd give it a six,
  Steve Richardson: Six,
  Francis Hunter: to be honest.
  Walter Cole: Yeah, okay let's give it a six. Okay, that's totally thrown everything off balance. Inspired by the latest interior and clothing fashion. W we could. What colour were we gonna
  Steve Richardson: Put
  Walter Cole: make
  Steve Richardson: a leopard
  Walter Cole: it?
  Steve Richardson: print on
  Francis Hunter: Well I
  Steve Richardson: it.
  Francis Hunter: I I would sa I would say give a s give a selection of colours. Um we
  Walter Cole: I
  Francis Hunter: went
  Walter Cole: know,
  Francis Hunter: with
  Walter Cole: but
  Francis Hunter: yellow we went with yellow for the prototype 'cause we had yellow. If I were buying one, I'd go for purple. Leopard print would be cool.
  Walter Cole: But um by this I think it's more a case of
  Steve Richardson: Yeah
  Walter Cole: fruit
  Steve Richardson: we gotta.
  Walter Cole: and veg,
  Steve Richardson: I'd
  Walter Cole: Yeah.
  Steve Richardson: say the colour of the border there world you'd find that, that's that'd stand out.
  Ronald Draughn: Like yellow, yeah. It would also help keep the the product placement
  Steve Richardson: Logo,
  Ronald Draughn: s yeah.
  Walter Cole: Mm.
  Steve Richardson: brand. Mm
  Walter Cole: But
  Ronald Draughn: Is it inspired
  Steve Richardson: 'kay.
  Ronald Draughn: by clothing fashion?
  Walter Cole: Th th they're referring to the fruit and veg thing. Is this like a banana type colour? Could we stretch no
  Ronald Draughn: Yes.
  Walter Cole: still, it's not shaped like a banana is
  Ronald Draughn: It's
  Francis Hunter: That's
  Ronald Draughn: kind
  Francis Hunter: kinda
  Ronald Draughn: o it probably
  Francis Hunter: i it won't be when it's been
  Walter Cole: Oh is that 'cause it's flat?
  Francis Hunter: budgeted.
  Walter Cole: What is what fruit or veg is flat?
  Francis Hunter: I I think s I I think this isn't not particularly fruit and veggie.
  Walter Cole: Yeah.
  Francis Hunter: Um.
  Walter Cole: Or we might have to suffer badly
  Steve Richardson: Yellow
  Walter Cole: for this one as
  Steve Richardson: courgette.
  Walter Cole: well.
  Ronald Draughn: Well I mean it's probably more fruit and veg than most other things out there bar fruit and veg, so, what, four?
  Walter Cole: Four? Oh that's
  Ronald Draughn: Is that being
  Walter Cole: it's
  Ronald Draughn: too generous?
  Walter Cole: very ambitious,
  Francis Hunter: Mm.
  Walter Cole: yeah, um.
  Francis Hunter: I'd I'd I don't think fruit and veg is the sole criterion.
  Ronald Draughn: Oh dear,
  Walter Cole: Sure.
  Francis Hunter: Is the sole criterion for being um
  Walter Cole: Inspired
  Francis Hunter: fashion
  Walter Cole: by.
  Francis Hunter: fashionable or inspired by current fashions. Um I'd g I'd rate I'd rate this fairly highly from that point of view actually.
  Steve Richardson: Well this this what we're gonna t this is their motto, like.
  Walter Cole: Yeah.
  Steve Richardson: And we're we're not doing well on it.
  Walter Cole: This is their strategy. I m imagine we actually had some money invested in this and the amount that we invest is gonna be proportional to the marks. Might we might wanna be a bit more skepible sceptical about this one.
  Ronald Draughn: What would you think yourself?
  Walter Cole: I would say I mean it's it's not at all, right? In any way or shape or form. We
  Ronald Draughn: Well,
  Walter Cole: didn't
  Ronald Draughn: it's
  Walter Cole: m
  Ronald Draughn: kind of curved and we can make it yellow, and that's pretty much banana like.
  Walter Cole: Okay, the the yellow banana like thing is I think is okay.
  Ronald Draughn: Si it's got a curve to it.
  Walter Cole: Right five. Is that sound reasonable?
  Ronald Draughn: Am I
  Steve Richardson: Yeah,
  Ronald Draughn: do you think
  Steve Richardson: I'll go
  Ronald Draughn: I'm
  Steve Richardson: with
  Ronald Draughn: stretching
  Steve Richardson: five.
  Ronald Draughn: the
  Walter Cole: Five.
  Ronald Draughn: uh the use of the banana?
  Walter Cole: Yeah. 'Kay, so we have one, two, three, four, five, six, seven. So five, seven, ten, sixteen, twenty one. Which gives us an average of three. It's well this would be in the middle. So we it's it's not bad. It's in the good section.
  Ronald Draughn: It's not bad and considering the don't pick the pen.
  Walter Cole: Oops. Sorry.
  Ronald Draughn: Um.
  Walter Cole: I'm I'm sorry.
  Ronald Draughn: Y oh and you've knocked batteries out. Um right
  Steve Richardson: 'S
  Ronald Draughn: okay
  Steve Richardson: bad
  Ronald Draughn: it's
  Steve Richardson: design, that thing.
  Ronald Draughn: considering the price we had to get this in,
  Walter Cole: Mm-hmm.
  Ronald Draughn: to have a positive you know, even based on the four of us being heavily biased, um
  Walter Cole: Yeah.
  Ronald Draughn: it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.
  Steve Richardson: Mm,
  Francis Hunter: Mm.
  Walter Cole: Even
  Steve Richardson: yeah.
  Walter Cole: if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit. Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's
  Francis Hunter: Mm.
  Walter Cole: yeah, we did it w it was okay. It was good.
  Francis Hunter: Personally, I think given that the product um only replaces a single remote control that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally good?
  Steve Richardson: Well, it depends who your who's what the target people are, like you'd say maybe the fashion conscious
  Ronald Draughn: Maybe it's
  Steve Richardson: women
  Ronald Draughn: been targeted
  Steve Richardson: would be going, oh look at that, 's cool, it looks like a
  Walter Cole: Mm-hmm.
  Steve Richardson: it's yellow, looks like a banana, it's cool it's gotta look good in the sitting room.
  Ronald Draughn: Hide it in the
  Steve Richardson: Rather
  Ronald Draughn: fruit
  Steve Richardson: than
  Ronald Draughn: basket.
  Steve Richardson: the L_C_D_ whereas uh more technical like like more uh people in with the latest technology it's good, it's got an L_C_D_ screen 's only got two buttons and a joystick. So, which which kind of people would be more likely to buy it?
  Ronald Draughn: Probably the people technologically. They're usually the ones that buy pointless stuff.
  Walter Cole: I think so. I mean my mum still has not learnt how to use text messaging on her phone, and she's had it for a long time, you know. She uses it to make phone calls and that's it. Yeah. So I think if sh if my mum saw a remote control like this with only two buttons and a joystick, I mean that'll probably be the first one she decides not to buy, you know.
  Ronald Draughn: Mm-hmm.
  Walter Cole: She'd be like is this a remote control, I don't how do you use it, and stuff like that. So even if it is really user friendly to us, but we're used to using menus all the time.
  Francis Hunter: Mm-hmm. I s I suppose one thing is that b because it's technically innovative, um for someone who's sort of technophobic, the fact that it simply looks unfamiliar
  Walter Cole: Yeah.
  Francis Hunter: would be daunting.
  Walter Cole: Yeah. I
  Francis Hunter: Um.
  Walter Cole: think it's totally uh radical to have a remote control with no no
  Steve Richardson: Yeah.
  Walter Cole: numbered buttons, yeah.
  Steve Richardson: Yeah.
  Walter Cole: But like radical good, maybe.
  Ronald Draughn: Okay. Um don't know how lo much longer we've got. At least five minutes I think. Um quickly we'll pop onto project evaluation. Um. So, we've got these uh four criteria here for uh satisfaction. Does anybody want to um um do you have any opinions on any of them? For example um we'll work backwards I suppose. The ability to work on this project using the technology we've been presented with. Um people made good use of the uh pen and paper? I would
  Francis Hunter: Yeah,
  Ronald Draughn: say
  Francis Hunter: got notes
  Steve Richardson: Yeah.
  Francis Hunter: and doodles.
  Walter Cole: Wrote nearly a page, but not.
  Ronald Draughn: I'm not quite sure what the advantage for us using a digital pen might be.
  Walter Cole: I think
  Francis Hunter: Well I think this
  Walter Cole: tracking.
  Francis Hunter: is a I think the digital pen's mostly for the benefit
  Ronald Draughn: Mm.
  Francis Hunter: of the uh of the researchers studying this. It's all p goes into their corpus. Though
  Ronald Draughn: It
  Francis Hunter: it
  Ronald Draughn: must
  Francis Hunter: would have been nice to be able to transfer the um transfer our n our paper notes onto the uh computer ourselves.
  Walter Cole: Yeah, that woulda been pretty good.
  Ronald Draughn: It does seem like the paper's still a heavy consideration for taking notes. So maybe this is literally just a way around it. Um I dunno. How are people satisfied with the teamwork we've managed to display today?
  Steve Richardson: Good.
  Walter Cole: I'd yeah I liked it, yeah.
  Ronald Draughn: Leadership. As much as can be leadered in this uh
  Steve Richardson: Very good.
  Ronald Draughn: thing.
  Walter Cole: I li yeah, top marks.
  Ronald Draughn: Um last one we've got is room for creativity.
  Walter Cole: Well
  Ronald Draughn: Now,
  Francis Hunter: Unti uh uh
  Ronald Draughn: I
  Francis Hunter: until
  Ronald Draughn: think we
  Francis Hunter: uh
  Ronald Draughn: got
  Francis Hunter: until accounts came along, squish.
  Steve Richardson: We're burs
  Walter Cole: yeah.
  Steve Richardson: bursting with creativity.
  Walter Cole: We we're not lacking in ideas, you know it's that was not the problem.
  Ronald Draughn: Yeah I think of in the end, ideas that can be used sadly. Not so much that we weren't full of ideas, but of ones that are gonna allow us to actually build the thing.
  Walter Cole: Mm-hmm.
  Ronald Draughn: It's a bit of a pity. Um I would have to agree on that. I think we needed a larger budget.
  Walter Cole: Yeah.
  Ronald Draughn: If you're going to aim your a um product maybe at the technological kind of sector, then you can afford to maybe jack the price up slightly from what it is. Because
  Francis Hunter: Yeah.
  Ronald Draughn: they will pay outrageous cash to
  Francis Hunter: Mm. I
  Ronald Draughn: first
  Francis Hunter: mean I
  Ronald Draughn: on
  Francis Hunter: th
  Ronald Draughn: the
  Francis Hunter: I
  Ronald Draughn: market.
  Francis Hunter: mean I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s uh would gain more profit in sales than it would lose in uh in added expense.
  Ronald Draughn: Mm.
  Steve Richardson: And the price was like it was twice the w assembly cost. And would it have to be twice that? It could be like coulda had the assembly like maybe fifteen Euro.
  Ronald Draughn: It
  Steve Richardson: We'll
  Ronald Draughn: could
  Steve Richardson: still
  Ronald Draughn: even
  Steve Richardson: settle for twenty five.
  Ronald Draughn: That's
  Steve Richardson: Maybe.
  Ronald Draughn: true, yeah. Um I suppose these are all that will have to be taken up with a at a different group at I guess. As to a the costs involved. But I mean we've got a a prototype.
  Francis Hunter: Such as it is.
  Ronald Draughn: So I dunno, I I think it's gone okay today, considering the information that we've had at our disposal, and um
  Walter Cole: Maybe
  Ronald Draughn: such.
  Walter Cole: the counts wou woulda been better if we had a list or more Yeah, to begin with.
  Steve Richardson: In the beginning, yeah.
  Walter Cole: Yeah.
  Ronald Draughn: Probably would have mean we could have come up with a lot more solid
  Walter Cole: Yeah.
  Ronald Draughn: design in the end, I would have to agree. It is very much a pity to um get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive. Always hard to tell until you know the costs. Um. Okay. Are the costs within budget? Well, they are now that we have our slightly less than capable product.
  Walter Cole: Okay.
  Ronald Draughn: We've evaluated it, and we can say that we came out with a value of three.
  Walter Cole: Yeah.
  Francis Hunter: Actually I want th one thing I would say I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over going over-budget um m would make to sales.
  Ronald Draughn: It's yeah?
  Walter Cole: And like response from consumers.
  Francis Hunter: And we could even you know, market two versions. Wee cheapie version with the nice bio-morphic rubber.
  Ronald Draughn: And then the final one where you get to call it Hal. But we'll
  Francis Hunter: Yes.
  Ronald Draughn: go into that later.
  Walter Cole: Sure.
  Ronald Draughn: Right um is there anything else that anybody would like to to add, um anything they think that's not been covered, before I quickly write up a final report. Um I dunno, I mean we've got a product. We maybe aren't as happy with it as we'd like to be, but we've got something we think we can maybe stick onto the the market and sell. And of course something we have been avoiding talking about 'cause of we've no information is selling them directly to the manufacturers.
  Walter Cole: Yeah.
  Ronald Draughn: There is a huge market. I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that.
  Walter Cole: Yeah.
  Francis Hunter: Mm.
  Ronald Draughn: Yeah. So um unless anybody's got anything they'd like to add, we can maybe round this up slightly earlier than we'd need to and then we can
  Francis Hunter: And
  Ronald Draughn: finish
  Francis Hunter: I can get
  Ronald Draughn: up the
  Francis Hunter: my bus.
  Ronald Draughn: writing and such. Yeah?
  Francis Hunter: Okay.
  Walter Cole: Yeah. Okay, let's
  Ronald Draughn: Uh thank you for your participation.
  Walter Cole: Thank you.
  Francis Hunter: Thank you.
  Walter Cole: I was actually kind of upset you know at the budget, and that we had to cut a lot of stuff. It's like man, we we can't have the locator thing. And s yeah that's just bad. Do you think maybe the prices were were made?
  Ronald Draughn: That a question we can ask.
Updated Content: Ronald Draughn recapped the decisions made in the previous meeting and two team members presented a prototype for the remote the team is designing and discussed its ergonomic appearance and its features. Walter Cole began to lead the team in conducting an evaluation of the prototype but was interrupted when Ronald Draughn shifted the discussion to examining the production costs of the team's product. The original specifications of the team's product proved to be too expensive and so the team had to discuss which features to lose and which to maintain in order to meet the target cost. After discussing costs, the team returned to conducting their product evaluation. The prototype was evaluated on the basis of its ability to be located when misplaced, ease of use, appearance, technological innovativeness, and sponginess. Overall, the prototype received average marks. The team then evaluated the project process, finding that they were happy overall but quite displeased with the small budget.