Extracted Content: Caroline Adams: Hi Kate.
  Lydia Delk: Just just
  Caroline Adams: Okay,
  Lydia Delk: carry
  Caroline Adams: carry
  Lydia Delk: on.
  Caroline Adams: on Alright. um this is the beginning of the third meeting, the conceptual design meeting. Um our agenda should be um that we're opening the meeting, I have the minutes from the previous meeting are on the shared f drive at this point. Um and we should each have a presentation to make. Um we have certain decisions to make and we have forty minutes total. It's twenty five after two at the moment, so forty minutes is five after three um, which I'll be keeping an eye on the clock for us. Okay. Um there are the decisions we have to turn to, but we'll come back to them in a minute after I take us to the minutes of the previous meeting. Right um as we remember, I opened the meeting, the four of us were present, the meeting the first meeting's minutes were reviewed and approved. Um Sarah, you presented a marketing research report um which pretty much rep represented that fifteen to thirty five year olds uh it has to be hand-held, power, channel, volume, number keys, possibly a speech recognition. And then Steph did a second presentation um that those functions plus streamlining them with big user-friendly keys that were easy to use. I think all of us agreed with those things. Kate presented a working design of going after going over the basics on the whiteboard um that it should be a simple mass-produced device, because of the twelve and a half Pence cost. Um but we did talk about possibly using rechargeable batteries and having a docking place as a selling point. Um and the new requirements that it for be for T_V_ only um and that it include the l so slogan and colour of the uh corporate design be included. Um the corporate image. So we agreed that the target market would be fifteen to thirty five with more money than sense, that were decision makers. Alternatively it would be a manufacturer to enclose it with the T_V_, but it still should meet those parameters. Um and that the function we agreed was volume, power, numbers, enter, channels, a way to move between channels, easy to use and hand-held. Um at that point we agreed that Sarah would look at the current cost of competition, what what do the current ones sell for. Um and Steph was gonna look at ec ergonomics. Kate was gonna look at cost and feasibility of the various possibilities that we discussed. And I was to type up these minutes and work on the final report. Is this a fair presentation of
  Eva Hahn: Yeah.
  Caroline Adams: what our last meeting was?
  Eva Hahn: Yes.
  Lydia Delk: Mm-hmm.
  Caroline Adams: Okay. Right. So we're ready to close that and go back to our That one. Right. We're up to the point of the Go back. Um the three presentations. So we're going to pull the plug on Marsha Hinojosa and turn to Sarah. Is that okay? Is that alright with everybody else?
  Eva Hahn: Yep.
  Lydia Delk: Mm-hmm.
  Caroline Adams: Especially since Kate asked to be last. Sarah, I'm sorry if I misspelled your name, I didn't know whether it was S_A_R_A_ or S_A_R_H_.
  Marsha Hinojosa: I respond to either. No
  Caroline Adams: You respond
  Marsha Hinojosa: worries.
  Caroline Adams: to whatever you get, huh? Okay.
  Caroline Adams: Um, did you do your
  Eva Hahn: Yeah,
  Caroline Adams: Hit Ah, there it is. Ta-da.
  Marsha Hinojosa: Okay, first thing I want to address is um one of the points that Florence brought up, which was uh current cost of the competition devices, similar to the ones that Stephanie uh showed us and and they're uh twenty to sixty Euros, depending on uh branding.
  Eva Hahn: Right
  Marsha Hinojosa: Some of them that have a higher brand recognition are on the more expensive end. But I think that with the current um price that we're searching for, we're well within, even on end, of the uh of the market.
  Caroline Adams: Mm 'kay.
  Marsha Hinojosa: But I'm going to move on to more interesting um more vibrant things. So, I investigated the remote control market in greater detail, and my uh the theme of what I was to work on was uh trend watch. And
  Caroline Adams: 'Kay.
  Lydia Delk: Sorry. I'm glad to see the marketing budget is being so well spent on.
  Marsha Hinojosa: I know that you all are a distance from cutting edge marketing research, so you know, I'm just gonna try to cloak it in really professional terms here. What's hot, fruit and veg. Spongy. And this is all over the catwalks, Paris, Milan, and I'm talking about clothing, furniture, shoes. This is really interesting change from past years, because
  Caroline Adams: Mm.
  Marsha Hinojosa: it is much more organic, um some would say approachable. And I think if we're to refashion our view of what we want in a remote control, we should perhaps think about incorporating technologically interesting fabrics and some of the bold colours into a simple handset. So. I also did a little research on um what again are the most important priorities in uh decision making about uh purchasing. Fancy. Functional is out. And f the fancy, and that's exactly the term, I'm I'm thinking polished, elegant, you know, kind of innovative, but a cut above. This is twice as important as the next finding, which is technologically innovative. This is interesting, 'cause I think in the last meeting we were talking about technology as being so important, but maybe what's innovative is having it simple with um with uh technologically superior fabrics or uh, you know, designed in interesting substances. Ease of use. Again, pretty low, I mean it's the top three, but each of the uh fancy and technologically innovative are far more important. So I think we should cloak the streamlined remote control device in a series of fruit fruit themed sleeves.
  Lydia Delk: I think that's a good idea. Don't
  Marsha Hinojosa: Y
  Lydia Delk: you?
  Marsha Hinojosa: yeah,
  Eva Hahn: Yes.
  Caroline Adams: It
  Marsha Hinojosa: you know
  Caroline Adams: sounds like the the uh covers that they use for the
  Marsha Hinojosa: Exactly.
  Caroline Adams: remote, you know, your t your cell phone.
  Marsha Hinojosa: Exactly. I was thinking though that instead of having something uh like patterned, you know, so, you know, something similar to a summer dress. you know, it would
  Caroline Adams: Mm.
  Marsha Hinojosa: have like fruit and veg, is that we actually make these spongy. They could be ini initially I thought we could start with kind of um fruit that would suit kind of uh a long uh hand-held, so banana, pineapple and pear. Um it could actually the sleeve could take up a lot of the development and the remote control, we'd just need to get reductionist on it. They could be interchangeable, they're spongy, that goes back to ergonomic, and the youngsters love 'em, fun for the whole family, everyone can have their own. So what we're talking about is changing. this concept. Everyone has a T_V_ remote, but then we add in the fact that they could each have their own individual fruit. That's what's hot on the catwalks. So, this is my This is what I'm thinking.
  Caroline Adams: Hmm. Uh-huh mm. In most families, don't isn't the remote is a remote.
  Marsha Hinojosa: Y yeah, but I think I think what this would allow is perhaps a person in the family who had the most opinion about it we all need a remote, but
  Caroline Adams: Mm.
  Marsha Hinojosa: the person who is really perhaps active in personalising, I'm thinking the teenager, the someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell
  Eva Hahn: So
  Marsha Hinojosa: phone covers.
  Eva Hahn: when your dad's sitting there, overriding your decision, going no we're gonna watch this, you can bring out your own remote and be like zap, no we're gonna watch this.
  Marsha Hinojosa: Yeah. W and
  Caroline Adams: Mm.
  Marsha Hinojosa: plus I think
  Caroline Adams: Well actually some households do have three and four
  Marsha Hinojosa: Uh yeah.
  Caroline Adams: T_V_s
  Marsha Hinojosa: Yeah.
  Caroline Adams: and they would have a remote for each one, so.
  Marsha Hinojosa: Yeah. So this is an idea and I I you know, this is exactly what the research has uh has shown. So I really open this up to uh any other feedback. This spongy fruit and veg.
  Lydia Delk: Yeah,
  Marsha Hinojosa: Thanks.
  Lydia Delk: I I think we're gonna have some trouble when we get down to the component design
  Marsha Hinojosa: Alright.
  Lydia Delk: on this.
  Eva Hahn: Yep.
  Lydia Delk: Spongy
  Caroline Adams: Hmm.
  Lydia Delk: is gonna be difficult, I'm afraid.
  Caroline Adams: Hmm.
  Eva Hahn: And as for as for um well budgeting as well, if we're gonna have lots of different interchangeable components.
  Marsha Hinojosa: I I just have my ear to the market,
  Eva Hahn: Is this
  Marsha Hinojosa: guys.
  Eva Hahn: to the market?
  Lydia Delk: Yeah, I mean basically we can make these things out of wood, titanium, plastic or rubber. I rubber is the closest
  Marsha Hinojosa: Is spongiest,
  Lydia Delk: to spongy, yeah.
  Marsha Hinojosa: yeah. That would add
  Lydia Delk: I was thinking titanium
  Eva Hahn: I was
  Lydia Delk: myself.
  Eva Hahn: titanium I was thinking it's just I have been influenced by pictures of iPods,
  Marsha Hinojosa: Mm-hmm.
  Eva Hahn: and they're also minimalist and shiny.
  Marsha Hinojosa: They are and they they would fulfil the uh first um priority, which is fancy. I think many of us would associate those with fancy. Something else we could do is uh call it something that's fruit and veg oriented. We could call it uh
  Caroline Adams: Are we talking about the
  Marsha Hinojosa: The name.
  Caroline Adams: device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product?
  Marsha Hinojosa: Well it would be uh a a very simple product that would have a spongy sleeve that would be interchangeable.
  Caroline Adams: Perhaps
  Marsha Hinojosa: So
  Eva Hahn: Yeah, but it's kind
  Caroline Adams: perhaps
  Eva Hahn: of pointless,
  Caroline Adams: that desi
  Eva Hahn: isn't
  Caroline Adams: that
  Eva Hahn: it?
  Caroline Adams: particular suggestion needs to go back to management and perhaps go to another group to actually design as a
  Eva Hahn: Yeah.
  Caroline Adams: separate product.
  Marsha Hinojosa: That, you know, that
  Eva Hahn: Let's
  Marsha Hinojosa: might be
  Eva Hahn: delegate.
  Caroline Adams: Wo would
  Marsha Hinojosa: And
  Caroline Adams: that
  Marsha Hinojosa: then
  Caroline Adams: be
  Marsha Hinojosa: we could
  Caroline Adams: agreeable?
  Marsha Hinojosa: keep it
  Lydia Delk: Yeah.
  Marsha Hinojosa: titanium.
  Lydia Delk: W w would it be helpful if um I described the components a bit, because I think it would give you um maybe bring this discussion back to Earth of what we can actually physically do.
  Eva Hahn: Yeah, maybe. Or
  Caroline Adams: Do you wanna be next or you want Kate to go next?
  Eva Hahn: I think possibly it might be more useful if Kate went next.
  Caroline Adams: Okay, we'll move the
  Eva Hahn: Um
  Eva Hahn: You can even have them in different flavours as well. So that if you just wanna sit there and chew on the remote, it could be like
  Marsha Hinojosa: Yeah.
  Eva Hahn: pear
  Marsha Hinojosa: Or
  Eva Hahn: flavour,
  Marsha Hinojosa: s or smelly.
  Eva Hahn: yeah.
  Marsha Hinojosa: Scratchy
  Eva Hahn: Scratch and sniff.
  Marsha Hinojosa: Uh well I was really thinking a lot about the I_ uh the iMac kind of gel gem tone. It's hot on the streets,
  Lydia Delk: Right,
  Marsha Hinojosa: guys.
  Lydia Delk: well I I I think some of this um you're gonna be a little disappointed with some of the things I have to tell you, but I'm afraid this is the real world. So um I've been looking at the the basics of how these devices actually have to work in order to operate, and I've had some discussions with the ma manufacturing division, who have told Marsha Hinojosa what's actually available, you know, what the current state of the art in components is, and some of the exciting new things they've got, but I'm not sure that it's quite what you want um. Now this isn't a very good overhead, but this is just to show you, this is the innards of a remote control um. I really need a pen or something but uh does my mouse work? No. Um oh yeah, can you see my little mouse pointer?
  Caroline Adams: Mm.
  Lydia Delk: Right. This is this is the a a a remote that's been opened up
  Caroline Adams: Mm.
  Lydia Delk: and that's the the back of the interface. And this is a push-button one, so you see these little little buttons here, they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here. Um and we that's the basic construction that we've got to got to accommodate. We got to have something that pushes the little buttons that um talk to the chip that encodes the message that sends the the message to the receiver. So um I wan I wanna go through not not just addressing the um uh the the points that you made, Sarah, but um doing my presentation in the order I wrote it. So first of all um I wanna talk about what possibilities we've got for the energy source. Um we can have your bog standard double double A_ batteries in a replaceable um little compartment. We can have a hand sorry
  Eva Hahn: A wind-up.
  Lydia Delk: a wind-up, yeah, which I think is quite an interesting concept for a sorry for a remote control, but i it maybe is doesn't quite go with the um the fruit and veg. Um
  Caroline Adams: Alright.
  Lydia Delk: one that one that I think is quite interesting is the
  Caroline Adams: Remember,
  Lydia Delk: kinetic
  Caroline Adams: we only
  Lydia Delk: energy
  Caroline Adams: have
  Lydia Delk: source,
  Caroline Adams: forty minutes
  Lydia Delk: where um
  Marsha Hinojosa: Mm.
  Lydia Delk: you you actually get the energy by moving the device, which is quite
  Caroline Adams: Hmm.
  Lydia Delk: a ni a nice and neat one. You have to it means that if it's sitting there for a long time it probably won't work, but you have to sort of throw it between your hands every now and then, it'll work.
  Marsha Hinojosa: Hmm.
  Lydia Delk: Or we we had talked about solar power, but I thing that we agreed that that's not so good in the dark.
  Caroline Adams: Mm.
  Lydia Delk: Now I'm afraid this is the options we've got on on the case. It can be made of plastic, rubber, wood o if you like, or titanium.
  Marsha Hinojosa: Hmm.
  Lydia Delk: Um and the nearest we've got to st to spongy there I guess is rubber, but um
  Marsha Hinojosa: Hmm.
  Lydia Delk: I'm gonna come back to the advantages of titanium, and basically it can have a flat surface, a curved surface or a double curved surface, but I think if we wanna use standard components, we're gonna have difficulty with anything much beyond that.
  Marsha Hinojosa: Hmm.
  Lydia Delk: Okay, what does the interface look like? Um well push button, that's that's the one we're all familiar with. Um we can have scroll buttons and the the scroll button
  Caroline Adams: Hmm.
  Lydia Delk: can incorporate a push, so you can have it like on a mouse where you can use it to go up and down, change volume or channel or something like that and push to select something. Um you can have multiple scroll buttons, um this is maybe getting a little bit complicated, but um it's it the technology is there. And we can also incorporate an L_C_D_ display in the remote, but this will increase the cost. Um the electronics that actually makes the device work, we've basically got three, simple, regular, advanced, and the price goes up as we choose each of this. If we want the nice cheap one, the simple, then we can only have push buttons. All the other fancy interface designs go out the window, I'm afraid. Um pay a little bit more for a regular chip and you can have scroll buttons. If you want the advanced chip it obviously costs more, the L_C_D_ display. And the manufacturing devision tell Marsha Hinojosa that they have recently developed um sample sensor sample speaker devices. Now I don't know what that is, but I think they think it's quite important and we might want to incorporate it somewhere. Um ou our real expertise is in push buttons, I have to say, but maybe you think that's old technology.
  Marsha Hinojosa: Mm.
  Lydia Delk: And well I I think we've got two options. We can either go for a really cheap model, keep all of the costs down, um which means a flat plastic case with an ordinary battery and simple push buttons. Or we can have something that looks a bit nicer, I think it, um won't necessarily l uh look like a pineapple, but um that may or may not be a good thing. Sorry. Um but it could have an L_C_D_ screen and it could have multiple scroll buttons, and it could have the the company's new development of the um sample sensor and speaker. So, thank you.
  Marsha Hinojosa: That sounds good. Any idea you you mentioned that there would be a cost difference. Um do you have any idea if if this could if the fancy model could be done in twelve Euros fifty?
  Lydia Delk: Yeah, I'm afraid I don't have that information available. Um manufacturing didn't actually give attach any prices to any of this, I'm afraid.
  Caroline Adams: Hmm.
  Marsha Hinojosa: Hmm. Because, you know what, I'm being quite serious when I say that that um the things I mentioned are hot. But I think the important thing might be to choose one. You know, if
  Lydia Delk: Yeah
  Marsha Hinojosa: if what you're telling
  Lydia Delk: mm-hmm.
  Marsha Hinojosa: Marsha Hinojosa is is um some of these things aren't just f aren't feasible, maybe we could something about naming, we could call it, you know, Blackberry. That's
  Eva Hahn: Bear
  Marsha Hinojosa: uh
  Eva Hahn: bear in mind it has to be the colours and styles of the company, so what I had been thinking was something chunky and yellow and plastic with black buttons with
  Lydia Delk: Banana?
  Eva Hahn: a logo on it.
  Marsha Hinojosa: Alright, well let's see then.
  Eva Hahn: But um I I don't know how important that is
  Marsha Hinojosa: Yeah.
  Eva Hahn: to keep it exactly the colours of the Real Reaction company. It's just what I'd understood
  Marsha Hinojosa: Yeah.
  Eva Hahn: we'd be doing. That's before I heard about all this hot tips about the future, fruit-wise.
  Marsha Hinojosa: But yeah, I'm trying
  Lydia Delk: We
  Marsha Hinojosa: to
  Lydia Delk: we
  Marsha Hinojosa: streamline
  Lydia Delk: could we could
  Marsha Hinojosa: mine
  Lydia Delk: do
  Marsha Hinojosa: a little
  Lydia Delk: um
  Marsha Hinojosa: bit.
  Lydia Delk: a double curved rubber one, which would allow um say a banana, but um unfortunately I see from my notes that if we do that, we have to have a push button as
  Marsha Hinojosa: Yeah.
  Lydia Delk: the interface, we can't do anything fancier.
  Marsha Hinojosa: Hmm.
  Eva Hahn: Shall we wait 'til I've
  Marsha Hinojosa: Yeah.
  Eva Hahn: 'til I've showed you what well, my extensive presentation on what sort of interfaces are available.
  Marsha Hinojosa: Mm.
  Lydia Delk: Yep.
  Marsha Hinojosa: Thank you, Kate.
  Caroline Adams: Thank you, Kate.
  Marsha Hinojosa: Mm.
  Eva Hahn: You did seem to include just in more detail what I've got though. So so mine's a bit pointless. Right. F_N_ and F_ eight, did you
  Caroline Adams: Yes.
  Eva Hahn: say?
  Caroline Adams: There we go.
  Eva Hahn: I don't have it on mine though.
  Marsha Hinojosa: Oh I think um Florence resolved it by
  Lydia Delk: I If you do F_
  Marsha Hinojosa: F_ eight
  Caroline Adams: Do
  Marsha Hinojosa: again.
  Caroline Adams: it again.
  Lydia Delk: uh F_N_ F_ eight again, it's it'll
  Caroline Adams: Keep doing it until you get it in both you get it
  Lydia Delk: I think
  Caroline Adams: there,
  Lydia Delk: it
  Caroline Adams: you get it
  Lydia Delk: yeah,
  Caroline Adams: yours
  Lydia Delk: you
  Caroline Adams: without
  Lydia Delk: you will do
  Caroline Adams: that
  Lydia Delk: an
  Caroline Adams: one, and then you get it with both.
  Eva Hahn: Should I do it again?
  Marsha Hinojosa: Maybe.
  Caroline Adams: Yeah. This time it should come up both.
  Eva Hahn: Right then. I don't actually have a huge amount of different information then what
  Caroline Adams: Okay.
  Eva Hahn: Kate says, just that my method was to look at the, well, my my inspirations, which was a big collection of lots of different models of
  Caroline Adams: Mm-hmm.
  Eva Hahn: remote controls and other things that use a similar sort of thing, including M_P_ three players, uh like you know, hi-fi remotes, not
  Caroline Adams: Mm.
  Eva Hahn: just television and these things. Uh having a think about the feature of ea the features of each ones, um what functions we actually need, and then how to group and arrange these on the actual the actual plastic or rubber hand-held piece. Uh I've been especially interested in the iPod style scroll wheel, which Well, I couldn't find a the picture of the iPod w only linked to a web browser, so I couldn't copy and paste it, but it had a similar thing to this thing on the right. It has uh scroll wheels without without a display, but they they scroll like a computer mouse.
  Caroline Adams: Hmm.
  Eva Hahn: So I was thinking
  Lydia Delk: Hmm.
  Eva Hahn: that uh um a really simple a really simple interface with just a couple of scroll things on it um and then instead of a display the display could appear on the television screen. Like I guess an existing Sky or cable one does. Like, you know, you press enter and it comes up with what's showing on that channel at the moment, and you can do you can scroll along and it'll show you what's on in the next half hour, and you scroll up and you can see what's on the other channels while you're watching the same channel on the screen. Uh but I'm also equally taken with this chunky plastic kiddie remote,
  Marsha Hinojosa: Mm.
  Eva Hahn: um which is really nice and fun and good to hold and nice, big, easy buttons to press, but still quite simple and quite cost effective. So what seems kind of ideal for Marsha Hinojosa would be to just have a fairly simple, uh not fancy but not totally minimalist, I mean just pretty simple plastic, probably, I was thinking, yellow and black, just because that's the company's colours, with very very few buttons, but that would correspond to a screen that would appear on the television screen, like, you know, just small along the bottom instead of instead of having the iPod style display screen on the actual remotes, which is far too expensive.
  Lydia Delk: Hmm.
  Eva Hahn: And when
  Caroline Adams: Mm.
  Eva Hahn: you've got a screen sitting there in front of you, you might as well have it appearing uh on the screen in front of you, it doesn't obscure much of the actual picture you're watching.
  Lydia Delk: Yeah.
  Eva Hahn: And so on that you can, just much in the same way as an existing Sky remote, scroll along, scroll up and
  Lydia Delk: Yeah, I'd I'd certainly
  Eva Hahn: down.
  Lydia Delk: support
  Eva Hahn: And
  Lydia Delk: that
  Eva Hahn: uh
  Lydia Delk: idea.
  Eva Hahn: and I definitely support uh the use of plastic and or rubber. I mean titanium would be great, but I think it might be a bit too expensive and too kinda spacey. If we're k trying to keep it colourful and slightly organic, then I think titanium's too futuristic.
  Lydia Delk: It's difficult to make fancy shapes in it as well, we can't for example
  Eva Hahn: Yeah.
  Lydia Delk: have a double curved case in titanium unfortunately.
  Eva Hahn: Whereas a plastic's so cheap and easy and mouldable and everything else.
  Marsha Hinojosa: Hmm.
  Eva Hahn: Uh then
  Lydia Delk: And the the having the the the screen on the television screen I think is a good idea, 'cause um otherwise we're we're putting up the price not only for putting building the L_C_D_ in, but for the electronics as well.
  Eva Hahn: And it's a little bit pointless as well I think.
  Marsha Hinojosa: It's
  Eva Hahn: Like
  Lydia Delk: There
  Marsha Hinojosa: a
  Lydia Delk: is
  Marsha Hinojosa: duplication.
  Eva Hahn: when
  Lydia Delk: that.
  Eva Hahn: when when you've got when you've got the screen there, it doesn't have to be anything fancy just, a little menu showing yeah, a menu, you go into one menu and then it can have your different options, whether you wanna change the settings or the
  Marsha Hinojosa: Mm-hmm.
  Eva Hahn: you know, your information about programme that's on at the moment. I don't think that's to taxing to uh s engineer. Um. But as for actually arranging them let Marsha Hinojosa go back to the to the picture of the kiddie one. And I quite like it, 'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely uh spaced out, so something a bit like that with buttons arranged in a kind of circle.
  Marsha Hinojosa: Mm-hmm.
  Eva Hahn: Up, down, left, right.
  Lydia Delk: Do you want scroll buttons in that as well?
  Eva Hahn: I I was thinking not actually scroll, like a like mouse scroll, but you know, a I can't quite d uh describe it. you see on the one on the right, down at the bottom, is the mouse. Yeah, see where the mouse is, like
  Lydia Delk: Mm-hmm.
  Eva Hahn: this s style thing where you c have up, down, left and right.
  Lydia Delk: Right.
  Eva Hahn: And enter in the middle, so you pick your menu and then your different options and when when you click on each one, it you can go into a new menu for that. I'm getting a bit uh specific here. Really we'd have to
  Lydia Delk: Yeah.
  Eva Hahn: use
  Lydia Delk: I think
  Eva Hahn: something
  Lydia Delk: I think
  Eva Hahn: to
  Lydia Delk: that's
  Eva Hahn: show
  Lydia Delk: a g
  Eva Hahn: you,
  Lydia Delk: nice clean
  Eva Hahn: but
  Lydia Delk: design, it's playing to our strengths which are in push button technology.
  Marsha Hinojosa: To uh
  Eva Hahn: If I don't think I
  Marsha Hinojosa: m
  Eva Hahn: can get it up on
  Marsha Hinojosa: make
  Eva Hahn: the screen.
  Marsha Hinojosa: it.
  Eva Hahn: Ah here we go. Right.
  Marsha Hinojosa: Oh nice. Um
  Eva Hahn: Well, the iPod
  Marsha Hinojosa: Hmm.
  Eva Hahn: spinning wheel is uh really complicated.
  Caroline Adams: Huh.
  Eva Hahn: It does
  Lydia Delk: Yeah.
  Eva Hahn: scroll, but it is hugely complicated.
  Marsha Hinojosa: Mm.
  Eva Hahn: What else have we got?
  Marsha Hinojosa: Wow.
  Eva Hahn: Them, they're terrible. But they all have this this feature of this uh It's not quite a scroll wheel, but
  Caroline Adams: It's a selection wheel.
  Eva Hahn: it's a kind of selection in this circle, which I think is a really good idea.
  Lydia Delk: But we can implement it with simple push buttons,
  Eva Hahn: Yeah,
  Lydia Delk: which is much cheaper.
  Eva Hahn: like up, down, left and right. Which is good. And then and then Yeah, so I mean either a channel up and down, volume up and down, next appearing programmes up and down, uh and then also when you get into the different menus on the screen, it's got your things like settings and contrast
  Caroline Adams: Okay.
  Eva Hahn: up and down. So all you really need is these four buttons with the enter in the middle.
  Caroline Adams: Okay.
  Eva Hahn: And that's it.
  Lydia Delk: In fact
  Eva Hahn: Look at look at this one.
  Lydia Delk: Oh that's really nice.
  Eva Hahn: Almost impossible to misplace or l or lose.
  Marsha Hinojosa: Do you think with
  Eva Hahn: Might
  Marsha Hinojosa: um
  Eva Hahn: take up your whole living room.
  Marsha Hinojosa: It seems that that uh you guys are quite keen on the plastic, perhaps the something reminiscent of the child's remote. Do you think we could put it in a in a fruit colour? And have it abstract. You know, we could call
  Eva Hahn: Possibly.
  Marsha Hinojosa: like a fruit
  Eva Hahn: Yeah.
  Lydia Delk: Hmm.
  Marsha Hinojosa: name, but it would be a little more abstract.
  Lydia Delk: Mm.
  Eva Hahn: That also
  Lydia Delk: We we
  Eva Hahn: is
  Lydia Delk: could
  Eva Hahn: possible.
  Lydia Delk: actually do it in rubber instead of
  Marsha Hinojosa: Mm-hmm.
  Lydia Delk: plastic if you'd rather
  Marsha Hinojosa: I'm
  Lydia Delk: if
  Eva Hahn: Just
  Marsha Hinojosa: just
  Lydia Delk: you feel
  Marsha Hinojosa: just
  Lydia Delk: if you
  Marsha Hinojosa: throwing
  Caroline Adams: Or
  Lydia Delk: like
  Caroline Adams: call
  Lydia Delk: the
  Marsha Hinojosa: out
  Lydia Delk: spongy
  Marsha Hinojosa: ideas.
  Caroline Adams: it a or call it a banana and have
  Lydia Delk: Hmm.
  Caroline Adams: it in yellow.
  Marsha Hinojosa: Yeah. I'm thinking maybe we need to be a little bit more abstract if the design
  Caroline Adams: Okay.
  Marsha Hinojosa: constraints
  Lydia Delk: Yeah.
  Marsha Hinojosa: are so
  Eva Hahn: Uh just something else I need to bring to your attention is have you have you seen these on a remote? This is actually the volume up and down, but
  Caroline Adams: Mm-hmm.
  Eva Hahn: they both say V_ on them,
  Caroline Adams: Mm-hmm.
  Eva Hahn: which, when you first look at it, you expect that to be the down, because
  Marsha Hinojosa: Mm-hmm.
  Lydia Delk: Yeah.
  Eva Hahn: it looks like a downward pointing arrow, but it's
  Caroline Adams: Hmm.
  Eva Hahn: actually the V_ to indicate that it's the volume,
  Marsha Hinojosa: Mm-hmm.
  Eva Hahn: so uh we do need to avoid little ambiguities like these.
  Lydia Delk: Yeah.
  Caroline Adams: Hmm.
  Marsha Hinojosa: Nice. Good point.
  Eva Hahn: But we wouldn't have a specific volume up and down. If we're having the scroll wheel, then it's gonna double up as all the other up and down functions.
  Caroline Adams: Mm 'kay.
  Eva Hahn: But then, that's complicated.
  Caroline Adams: I wanna thank you all for all your presentations. We have about ten minutes left, in which time we have to make some decisions on the remote control concepts. Um and I think you all have been self-stimulating of working together. Um we need to come up with some specifics of
  Caroline Adams: the interface type things. So let's Mm. Right. They want us to decide what form of energy are we going to use, which the choices that we've discussed were pretty much battery, kinetic or solar. Um this is where Kate's expertise comes in, and our decision making will be a little bit guided by Kate at this point. The You were saying that the kinetic would be useful, that is you just have to move it some and you'd be able to use it um as opposed to a battery that you have to either put it in a recharger or um keep replacing the batteries. Um or solar that you'd have difficulty with it if it's a dark day, that it'll die on you, and no way to do it. That's the day you wanna use the T_V_.
  Lydia Delk: Mm.
  Caroline Adams: Um so what's our pleasure here, what would be the cost consequences of each of the three?
  Lydia Delk: Oh unfortunately I don't have costing information.
  Caroline Adams: Okay.
  Lydia Delk: I i in terms of workability, I I think the the two front-runners are the standard battery or the kinetic, but I'm
  Caroline Adams: Mm 'kay.
  Lydia Delk: sorry I don't figures on the difference in cost.
  Caroline Adams: What's the uh feelings of the group on the kinetic?
  Marsha Hinojosa: I've used kinetic in terms of watches and it's very very uh handy, you don't even notice um
  Eva Hahn: It sounds
  Marsha Hinojosa: that it's
  Eva Hahn: great.
  Marsha Hinojosa: there.
  Eva Hahn: I've never come across it before, but it sounds fantastic. Sounds
  Marsha Hinojosa: It's
  Eva Hahn: like it could be g a really good economical
  Marsha Hinojosa: Mm-hmm.
  Eva Hahn: it would make the whole thing a lot lighter, more convenient.
  Caroline Adams: Hmm.
  Marsha Hinojosa: It could tie in with the fanciful design as
  Caroline Adams: Hmm.
  Eva Hahn: Yeah.
  Marsha Hinojosa: uh,
  Eva Hahn: 'Cause
  Marsha Hinojosa: you
  Eva Hahn: it's really a quite attractive
  Marsha Hinojosa: know, throw
  Eva Hahn: thought,
  Marsha Hinojosa: the banana,
  Eva Hahn: isn't it?
  Marsha Hinojosa: you
  Eva Hahn: It's
  Marsha Hinojosa: know,
  Eva Hahn: like
  Marsha Hinojosa: just gotta keep it moving.
  Eva Hahn: yeah, a good
  Caroline Adams: So
  Marsha Hinojosa: Be
  Eva Hahn: selling
  Caroline Adams: the consensus
  Eva Hahn: point.
  Caroline Adams: seems to be use the kinetic if it's at all possible.
  Eva Hahn: But it does depend how much
  Caroline Adams: It costs.
  Eva Hahn: I mean how much it costs and how much more development and research it needs.
  Marsha Hinojosa: Yeah.
  Caroline Adams: Mm.
  Lydia Delk: And and how much you do have to keep it moving,
  Caroline Adams: Mm.
  Marsha Hinojosa: Yeah.
  Lydia Delk: 'cause I'm conscious that watching T_V_ can be quite a sed sedentary activity.
  Marsha Hinojosa: Mm-hmm. But I could
  Caroline Adams: Mm.
  Marsha Hinojosa: market that as a um as a
  Eva Hahn: Do your exercises while you're watching
  Lydia Delk: Yeah.
  Eva Hahn: the
  Marsha Hinojosa: a
  Eva Hahn: T_V_.
  Marsha Hinojosa: I was thinking actually a a cost saver down the road, in terms of battery,
  Caroline Adams: Hmm.
  Lydia Delk: True,
  Marsha Hinojosa: you know.
  Lydia Delk: yeah, m more more environmentally friendly.
  Eva Hahn: Yeah,
  Marsha Hinojosa: Mm-hmm.
  Eva Hahn: that's what I
  Caroline Adams: Yeah.
  Eva Hahn: was thinking as
  Marsha Hinojosa: You
  Eva Hahn: well.
  Marsha Hinojosa: know, kind of the
  Caroline Adams: Thanks for the reminder for five minutes to finish, thanks. Um the next thing that they wanted us to do was look at chip on print as a decision.
  Lydia Delk: Oh right, okay, I'd that that's something I maybe should have covered. Um chip on print is just a manufacturing technique
  Caroline Adams: Oh.
  Lydia Delk: um and I would certainly recommend it, I think, because I'm not sure I have an alternative.
  Caroline Adams: Okay.
  Lydia Delk: I i it it's
  Caroline Adams: What
  Lydia Delk: just
  Caroline Adams: about
  Lydia Delk: the way
  Caroline Adams: the ca
  Lydia Delk: that
  Caroline Adams: yeah.
  Lydia Delk: the the the
  Caroline Adams: Oh,
  Lydia Delk: uh
  Caroline Adams: the way we
  Lydia Delk: th the way it's ac it's actually
  Caroline Adams: uh-huh.
  Lydia Delk: built and you you print onto the circuit board like you might print onto paper.
  Caroline Adams: Oh, okay. Um what about the case? I think they're talking there about do we want wood, plastic, titanium or rubber, and I think we've discussed not having titanium. One, it's too expensive, um and second, it won't do this double um curves. Um we've sort of eliminated wood. We said plastic or rubber. What's the pleasure?
  Lydia Delk: Well if if Sarah's keen on a spongy feel, the the rubber that we're talking about is the same as you have in those little stress balls,
  Marsha Hinojosa: That's
  Lydia Delk: so
  Marsha Hinojosa: exactly
  Lydia Delk: it's
  Marsha Hinojosa: what I was thinking.
  Lydia Delk: yeah.
  Marsha Hinojosa: I'm sold.
  Caroline Adams: What about you?
  Eva Hahn: Do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside, and then a
  Marsha Hinojosa: Mm.
  Eva Hahn: kind of spongy
  Marsha Hinojosa: Kind of like an internal egg.
  Caroline Adams: Cover.
  Eva Hahn: Yeah, s thick
  Caroline Adams: Uh-huh.
  Eva Hahn: spongy cover, so it feels like the whole thing's spongy, but actually you're not damaging anything by
  Caroline Adams: Plastic inside.
  Eva Hahn: squeezing it.
  Marsha Hinojosa: Yeah.
  Eva Hahn: Because
  Lydia Delk: Yeah.
  Eva Hahn: I mean you could just
  Lydia Delk: I'd
  Eva Hahn: get
  Lydia Delk: I'd
  Eva Hahn: carried
  Lydia Delk: need
  Eva Hahn: away
  Lydia Delk: to talk
  Eva Hahn: with
  Lydia Delk: to manufacturing
  Eva Hahn: the with the tac
  Lydia Delk: again about whether that's actually possible, but I agree, it's uh sounds
  Eva Hahn: Yeah.
  Lydia Delk: like a nice
  Eva Hahn: Well
  Lydia Delk: idea if it
  Eva Hahn: you
  Lydia Delk: is.
  Eva Hahn: do get a bit carried away with things that are tactile, you just wanna
  Caroline Adams: Hmm.
  Eva Hahn: stroke them and squeeze
  Marsha Hinojosa: And with sports
  Eva Hahn: them,
  Caroline Adams: Okay.
  Eva Hahn: and
  Marsha Hinojosa: on television. You know.
  Caroline Adams: Um the
  Marsha Hinojosa: I
  Caroline Adams: next
  Lydia Delk: I
  Marsha Hinojosa: su
  Lydia Delk: should
  Caroline Adams: part
  Lydia Delk: I should
  Caroline Adams: they want
  Lydia Delk: r
  Caroline Adams: is the user interface concept. I'm sorry to push you, but we only have a couple minutes to finish with.
  Marsha Hinojosa: Then I'll just say I support either from a marketing point of view I support either decision that the designers make on that.
  Caroline Adams: Okay, and it says interface. What type and what supplements?
  Eva Hahn: Just copy the one on the left. No um a scroll Well, like four buttons, up, down, left and right with enter in the middle, that will correspond to a menu on the screen.
  Lydia Delk: Which I think technically is just push button and uh I'd certainly support
  Eva Hahn: Yeah,
  Lydia Delk: that that
  Eva Hahn: I'd
  Lydia Delk: that
  Eva Hahn: like
  Lydia Delk: brings
  Eva Hahn: push
  Lydia Delk: the cost
  Eva Hahn: buttons
  Lydia Delk: down quite
  Eva Hahn: with
  Lydia Delk: a lot and it's something that we're an ex the company's an expert on.
  Eva Hahn: So push buttons
  Caroline Adams: Okay, um that's that. Um this is gonna sound weird, but the next meeting starts in thirty minutes. Whew. And they actually want a look and feel design, user interface design, you can look and see this as well as I can. Marketing they want product
  Eva Hahn: No,
  Caroline Adams: evaluation.
  Eva Hahn: it's
  Marsha Hinojosa: No
  Eva Hahn: still
  Marsha Hinojosa: we can't, actually.
  Eva Hahn: it's still
  Caroline Adams: Oh.
  Eva Hahn: plugged in on mine
  Caroline Adams: Oh
  Eva Hahn: actually.
  Caroline Adams: my, I'm sorry.
  Marsha Hinojosa: That's why I was looking over your shoulder
  Caroline Adams: Oh, okay. Sorry about that. missed that one. This ought to be fun trying to get this thing to work. Ah, ta-da.
  Eva Hahn: Now it's gone again.
  Caroline Adams: Ah.
  Lydia Delk: You know, I think the the company's s next project should to design a better overhead device that
  Caroline Adams: Yes,
  Lydia Delk: switches immediately.
  Caroline Adams: because I can't even see mine. Next meeting starts in thirty minutes,
  Eva Hahn: Oh yes.
  Caroline Adams: these are the individual actions. Yeah, right. Um
  Marsha Hinojosa: Mm.
  Caroline Adams: the look and feel design is for Kate, uh Steph gets the user interface design, you get product evaluation. Um the two of you get to play with a Pla modelling clay
  Eva Hahn: Great.
  Caroline Adams: um to do a prototype. Uh and everybody gets individual instructions in the usual way.
  Marsha Hinojosa: Sounds good.
  Caroline Adams: Anything else we need to do?
  Eva Hahn: I don't think so.
  Caroline Adams: Go to it.
  Eva Hahn: Play-Doh.
  Caroline Adams: And that's the end of this meeting. That's for her benefit.
  Marsha Hinojosa: That's really all I got, guys.
Updated Content: Caroline Adams opened the meeting and went over the minutes of the previous meeting. Marsha Hinojosa presented findings from trend watching reports and discussed her personal preferences in how to incorporate the results of the trend watching reports into the appearance of the remote. The trend watching reports indicated that products need to reflect a fruit and vegetable theme, sponginess, fanciness, and technological innovation. The team then discussed their target group and whether to use titanium or a spongy material in their design. Lydia Delk discussed options for energy sources, materials, case shapes, and interface components such as buttons and LCD screens. Eva Hahn examined the interfaces of existing products and discussed using menus within an interface using push buttons which operate like a scroll wheel. The team then discussed and made decisions on what energy sources, chips, case materials, and buttons to use.