Extracted Content: Mathew Moreland: Help. It's up there? That screen's black.
  Mathew Moreland: Alright, okay. Okay, that's fine.
  Jerry Silversmith: Oh God.
  Mathew Moreland: Are we done?
  Mathew Moreland: Right, okay um, this is our second meeting and I might be a bit all over the place. Um, right our agenda for today, do you want us to give you a second?
  Jerry Silversmith: Uh, no that's okay, sorry.
  Mathew Moreland: Okay, um I'll go over what we decided last meeting,
  Larry Burchett: Mm-hmm.
  Mathew Moreland: um, we decided upon a universal control, one handset for all, T_V_, video equipment.
  Larry Burchett: Sorry.
  Mathew Moreland: Um that important that the product was accessible to a wide range of consumers, wide age range, not limiting anyone. We decided it was important to reflect the company's image in our product, we put fashion in electronics, you know that kind of s thing. Um, our budget would have to affect um try not to reflect our budget, um that we might have a bit of oh oh you can see it, okay. Um dissonance between what our budget was and what we want it to look like. Um want it to look uncluttered, undaunting to the customer. We discussed a flip-open design, um reducing the size of the control and an electronic panel um for further features like programming, things like that. Okay. Um, three presentations, I've got written here so shall we hear from Marketing first?
  Jerry Silversmith: Um is it okay if I postpone that til later, I just want to get access to a little bit more information,
  Mathew Moreland: No
  Jerry Silversmith: is that
  Mathew Moreland: that's
  Jerry Silversmith: okay?
  Mathew Moreland: fine, that's fine.
  Brian Sadberry: Okay, yeah I'll go first Can. I grab the
  Mathew Moreland: Unplug Jerry Silversmith.
  Brian Sadberry: Thanks.
  Brian Sadberry: What do I have to press? Oh, F_ eight?
  Mathew Moreland: Um, F_N_ function F_
  Brian Sadberry: Oh
  Mathew Moreland: eight.
  Brian Sadberry: right, yeah. Okay. Maybe
  Larry Burchett: Yep.
  Brian Sadberry: Yep there we go. Okay this is uh the working design, presented by Jerry Silversmith, the uh Industrial Designer extraordinaire. 'Kay, this is where I went a bit mad with PowerPoint so. What the first thing question I asked was what are we trying to design? Well, a device which basically sends the signal to the T_V_ to change its state, whether that be the power, or the channel um or the volume, everything is just um some sort of signal to change the state of the T_V_ or other appliance that it's sending the signal to. Um, so I decided I'd have a look at what th other people have designed and try and take some inspiration from that. But uh although we will want to be taking ideas from other people, we wanna make sure that our design stands out and I thought that was something that well it wasn't really my area because I'm dealing with the inside really. So um, yeah I ran out of time so I couldn't do this one as fun as the last one. Um and uh I found out that most uh controls use some form of infrared to send signals to the T_V_ presumably because of the cost issue of uh something like uh the same thing that computers use, wireless and, you don't need to send very much information. Um, most of them are powered by some form of battery. Now our one, I'm I'm not sure whether we want to look at the size issue because most of them are powered by triple A_ batteries but those can be quite bulky so I d I didn't know if you wanted to look at something else um so we could shrink down the size
  Jerry Silversmith: Mm-hmm. Could
  Brian Sadberry: of the
  Jerry Silversmith: I
  Brian Sadberry: control.
  Jerry Silversmith: can I interject to ask a question
  Mathew Moreland: Mm-hmm.
  Brian Sadberry: Yeah
  Jerry Silversmith: there, is
  Brian Sadberry: sure.
  Jerry Silversmith: that appropriate? You're saying the triple A_ batteries are small or
  Brian Sadberry: Um
  Jerry Silversmith: the
  Brian Sadberry: no no,
  Jerry Silversmith: surrounding
  Brian Sadberry: if you
  Jerry Silversmith: it?
  Brian Sadberry: if you look at if you look at most remote controls they're quite they're quite chunky and
  Jerry Silversmith: Mm-hmm.
  Brian Sadberry: that's because of the size of the batteries, they have to be obviously this certain size to fit those
  Jerry Silversmith: Right,
  Brian Sadberry: batteries
  Jerry Silversmith: the triple
  Brian Sadberry: in.
  Jerry Silversmith: A_s are the smallest you can
  Brian Sadberry: Yeah
  Jerry Silversmith: get
  Brian Sadberry: the
  Jerry Silversmith: are they not,
  Brian Sadberry: the
  Mathew Moreland: They
  Brian Sadberry: well
  Jerry Silversmith: right?
  Mathew Moreland: are.
  Larry Burchett: Okay.
  Brian Sadberry: you can you can get the sort of circular round ones
  Jerry Silversmith: Oh
  Brian Sadberry: but I'm just
  Jerry Silversmith: I see.
  Brian Sadberry: wondering about power consumption and how much you need to send
  Jerry Silversmith: Okay.
  Brian Sadberry: the data across. Um, and d which leads sort of onto the next point about 'em being small and easy to carry round. Um, now the ones at the moment are small but I was just wondering if we could look at something a bit smaller. Now the main components I came up with um were obviously the power source for the batteries 'cause otherwise it's not gonna work, uh as I said about the w which batteries we were gonna choose, we can uh discuss that later and then you obviously need something to decode the information that you're putting in from from the controller and to turn it into an i uh infrared signal which we're going to use to send the information. Now these have a wireless range of up to about five metres which is sort of suitable for anyone who's watching the T_V_ unless they're in a cinema, which not most people do so as we're applying to the most audience that should be fine. And then I was uh just had a quick look at the external design but I d I left that mostly to the uh interface designer. And so this is what I had as the basic idea of what we wanna do. It's not a proper circuit, I'm not sure if it'd work or not, I'm not even confident that those are the real um the real way you'd wire it up but anyway, we've just got the the power going to the infrared bulb with the chip and the uh U_I_ interface um which would basically, when you when you pressed anything it would the chip would convert it into some form of I_R_ data which could be decoded by the T_V_ receiver, which obviously means that we're gonna have to conform to whatever um whatever form of communication that the T_V_s are already using and since that that's another use and reason to use that infrared because that's what all T_V_s use at the moment. And then finally, um we want uh the it to be available to a wide audience at a low cost so all the components that I've put forward are uh low in cost so that that should be good. Um it should should be different enough um from the alternative products to get a good consumer base, we were talking about it before and also just something that I was thinking about, uh because they're small
  Jerry Silversmith: Mm.
  Brian Sadberry: they're also easy to lose so if we could look into some way of d dunno some anti-going down the side of the sofa
  Jerry Silversmith: Mm.
  Brian Sadberry: thing that you could have, I th that was just sort of a general point there.
  Jerry Silversmith: Mm.
  Brian Sadberry: And
  Jerry Silversmith: That's
  Brian Sadberry: that's
  Jerry Silversmith: a very important
  Brian Sadberry: uh
  Jerry Silversmith: part, it came up
  Brian Sadberry: yeah.
  Jerry Silversmith: in our market research findings too so I can refer to that,
  Brian Sadberry: Alright okay,
  Jerry Silversmith: whenever you like Jerry Silversmith to present.
  Brian Sadberry: and yeah, that's that's what I came up with there, so
  Mathew Moreland: Okay,
  Brian Sadberry: if
  Mathew Moreland: thank
  Brian Sadberry: you wanna
  Mathew Moreland: you very much. Um, would you like to continue
  Larry Burchett: Yep
  Mathew Moreland: on from that?
  Brian Sadberry: Ooh.
  Larry Burchett: 'Kay.
  Mathew Moreland: Or,
  Larry Burchett: It can be
  Mathew Moreland: maybe move the laptop
  Larry Burchett: okay, that's
  Mathew Moreland: over.
  Larry Burchett: okay with Jerry Silversmith. further.
  Larry Burchett: Oops.
  Larry Burchett: Why's it not working? F_ eight, right?
  Mathew Moreland: F_ function.
  Brian Sadberry: Function F_ eight yeah.
  Larry Burchett: Okay. Mm
  Jerry Silversmith: No.
  Larry Burchett: why's it in the right?
  Jerry Silversmith: The plug hasn't come out at the
  Larry Burchett: Yeah,
  Jerry Silversmith: bottom,
  Larry Burchett: it's
  Jerry Silversmith: has
  Larry Burchett: connecting.
  Jerry Silversmith: it? No.
  Brian Sadberry: No, no yeah it's just.
  Jerry Silversmith: Meter adjusting.
  Mathew Moreland: Oh, there.
  Larry Burchett: okay. Yeah. Actually mm some of my points might overlap with what William's
  Brian Sadberry: Yeah.
  Larry Burchett: just mention, but basically my method was like uh whatever brainstorming we did in the last meeting just a couple valuable points and started developing on and there might be some missing loops in this thing which I think we'll uh take a feedback from the marketing because um, I haven't had some marketing data and basically every product is marketable. So purpose, as William already said, I would put it to simplify the interaction with T_V_ to make make it as simple as possible. And to summarise I I would say it's it should be user-friendly by being easy to use, rather than having a lot of complex button because you can have an engineering maybe having hundred buttons and maybe having uh a remote control which has the main features like volume control or channel ch changing the channel or whatever. But we are to to make it unique so that people want to buy it, will this two features together. So what the concept is to have a flip-top model. The main functions such as which are like often used will be on the top and the complex functions which say you you can say like the y young generation or trendy generation want to pr say programme their favourite channels or whatever, can be put in the middle part of the f flip-top. So it's like it could be accessed by a wide ra range of uh audience and we can punch in new f features such as uh added features such as shock proof body and maybe a design to appeal to a lot of people. Findings most people prefer us user-friendly rather than complex remote controls because there are times like uh people have used a remote control for say a year or something and they they are not used maybe thirty to forty percent of the buttons so it's not of no use of punching in the uh trying to put in those things in on the top of the remote control and try to confuse the user. As we saw we we have to make a profit also so we we can maybe go for an economies of a higher production mm by fifty million we said?
  Brian Sadberry: Yeah.
  Larry Burchett: Yeah, with that I think we'll be able to achieve economies of scale also, so we can give in add in more features and make it less costly. Um, that's so this is if you ask Jerry Silversmith personally, I would make uh flip-top with a trendy uh uh design and s maybe we we should look at also like the buttons whe whether they are like soft or little hard because they are
  Brian Sadberry: Yeah.
  Larry Burchett: times when the buttons tend to be a bit hard after uh continuous use usage and all that. So in overall a simple and uh user-friendly design.
  Jerry Silversmith: Mm.
  Larry Burchett: Uh any
  Mathew Moreland: 'Kay.
  Larry Burchett: comments like, if you want?
  Mathew Moreland: Um, I think we'll chat about it at the end,
  Larry Burchett: Okay.
  Mathew Moreland: okay so if anyone wants to write something down that they want to bring up at the end,
  Jerry Silversmith: 'Kay.
  Brian Sadberry: Yeah sure.
  Mathew Moreland: um Ooh, it's vibrating, that's strange. Oh, God.
  Mathew Moreland: Right, okay.
  Jerry Silversmith: Have I got
  Larry Burchett: I
  Jerry Silversmith: to keep
  Larry Burchett: think
  Jerry Silversmith: this
  Larry Burchett: you'll
  Jerry Silversmith: here?
  Larry Burchett: have to You can't
  Jerry Silversmith: Does it matter?
  Larry Burchett: It'll have to this can't
  Jerry Silversmith: I'll
  Larry Burchett: be
  Jerry Silversmith: have
  Larry Burchett: pulled.
  Jerry Silversmith: t I'll have to move
  Mathew Moreland: We just
  Jerry Silversmith: it
  Mathew Moreland: do
  Jerry Silversmith: won't
  Mathew Moreland: the best we
  Jerry Silversmith: I?
  Mathew Moreland: can.
  Jerry Silversmith: Uh, whoops.
  Larry Burchett: You'll have to push it a bit more.
  Jerry Silversmith: Will it manage? Bit more, oh
  Larry Burchett: Yep.
  Jerry Silversmith: dear.
  Larry Burchett: Yeah this is more than enough.
  Brian Sadberry: There we go,
  Larry Burchett: Okay.
  Brian Sadberry: I've got a bit more of the
  Jerry Silversmith: Oh.
  Brian Sadberry: cable. we go.
  Jerry Silversmith: Is that okay?
  Larry Burchett: Yeah I think you can pull it out now.
  Jerry Silversmith: Thank you, just pull it closer a little bit.
  Brian Sadberry: Uh you should be able to
  Mathew Moreland: Yeah,
  Brian Sadberry: and
  Mathew Moreland: you
  Jerry Silversmith: Get
  Mathew Moreland: might.
  Jerry Silversmith: it right
  Brian Sadberry: yeah,
  Jerry Silversmith: over,
  Brian Sadberry: there
  Jerry Silversmith: okay,
  Brian Sadberry: you
  Jerry Silversmith: thank you.
  Mathew Moreland: Ah.
  Brian Sadberry: go.
  Mathew Moreland: Look at that.
  Jerry Silversmith: Okay, um, I'm going to look at the functional requirements from the marketing point of view and uh obviously our starting point with marketing is always market research. Um, so that's where we started, we used our our usability lab, the company's usability lab, we did our usual selection methods to get a cross-section of the general public, male and female, all age groups from fifteen upwards and um we observed them in the lab, just their general use of the remote control, you can see we had a hundred subjects there. Our findings, lots of findings, I've just summarised some of them here. The overall thing which I've I've got at the top there in italics is that users dislike the look and feel of current remote controls, so it has obvious design implications there. Um, we found that seventy five percent of users find most remote controls ugly. Eighty percent would spend more money when a remote control would look fancy, we were quite surprised by that finding, but um that's quite a high proportion of our our, you know, international target group are prepared to spend more money for something that's a bit nicer looking. Um, current remote controls do not match well with the operating behaviour of the user overall. For example, you can see below there, seventy five percent of users zap a lot, so you've got your
  Larry Burchett: Yeah.
  Jerry Silversmith: person sunk back in the sofa channel-hopping. So again there's power implications there. Um, fifty percent of users only use ten percent of the buttons, so again a big design issue there. Um and possibly we can also cut back on cost if we don't have so many functions actually on the remote control. Um the biggest frustrations that people found with regard to personal preferences were um something that you you mentioned earlier, uh remote controls are often lost in the room, it's a slipping down the back of the sofa type of thing, uh fifty percent were were particularly frustrated by that. Uh thirty four percent of people take said they take too much time to learn to use and I think that ties in with the um the previous finding of people only using ten percent of the buttons, they just can't be bothered to learn about the other functions. Um, um slightly more than a quarter of people said it was bad for uh repetitive strain injury. You know those small movements of the remote control can lead to kind of shoulder and elbow problems. Um the vast majority of the thirty five and under age group would like um a liquid crystal display and speech recognition, again that was to aid I think in uh when they've lost the actual remote control, some kind of speech recognition. Something we didn't put to them, but which I'm thinking of now is um even if perhaps the lost control can give off a bleep every now and again til you find it or a flashing light, possibly. Um, that trend reverses in the older age groups. So thirty fives and unders who would like those two features, that kind of evens out thirty five to forty five and in the older age group it kind of reverses, they're not so bothered with this. I
  Larry Burchett: 'Kay.
  Jerry Silversmith: had marvellous tables and things that I could show you, but I think I'll just keep it simple, if there's any more information I can email you extra details,
  Mathew Moreland: Okay.
  Jerry Silversmith: is that
  Brian Sadberry: Okay.
  Jerry Silversmith: okay?
  Mathew Moreland: Yeah.
  Larry Burchett: That's fine.
  Mathew Moreland: Right,
  Brian Sadberry: Huh.
  Mathew Moreland: um we have new project requirements, um we're not going to be using teletext,
  Larry Burchett: Okay.
  Mathew Moreland: um apparently the consumers consider it outdated with the internet now. Um our control is only going to be for T_V_, it's not going to be a combined control, which limits you know all of the different things that it limits the cost for us, but it
  Larry Burchett: Mm-hmm.
  Mathew Moreland: also makes it easier to understand
  Jerry Silversmith: Mm-hmm,
  Mathew Moreland: for
  Jerry Silversmith: so
  Mathew Moreland: the
  Jerry Silversmith: can we not
  Mathew Moreland: consumer.
  Jerry Silversmith: programme a video with this remote control?
  Mathew Moreland: It says for T_V_ only, so looks like it's
  Jerry Silversmith: Just
  Mathew Moreland: just
  Jerry Silversmith: channel-hopping.
  Mathew Moreland: yeah, I think maybe Sky things like that might be incorporated into it, but I don't know, what do you think? It just said, for T_V_ only.
  Jerry Silversmith: Would
  Mathew Moreland: But
  Jerry Silversmith: that
  Mathew Moreland: I mean,
  Jerry Silversmith: imply
  Mathew Moreland: general
  Jerry Silversmith: video
  Mathew Moreland: T_V_
  Jerry Silversmith: use?
  Mathew Moreland: controls
  Brian Sadberry: T yeah yeah.
  Mathew Moreland: do do video as well.
  Brian Sadberry: I d well I dunno
  Mathew Moreland: I mean you
  Brian Sadberry: 'cause
  Mathew Moreland: bu
  Brian Sadberry: uh
  Mathew Moreland: well
  Brian Sadberry: the
  Mathew Moreland: som
  Brian Sadberry: w if
  Mathew Moreland: you
  Brian Sadberry: you've
  Mathew Moreland: get
  Brian Sadberry: g
  Mathew Moreland: com you get combined T_V_ and videos don't
  Brian Sadberry: Yeah.
  Mathew Moreland: you?
  Jerry Silversmith: Mm-hmm,
  Brian Sadberry: If yeah and if
  Jerry Silversmith: yes.
  Brian Sadberry: you got if you got a Sky box, they have one of those plus boxes, you can record straight off the T_V_ anyway
  Mathew Moreland: Mm.
  Brian Sadberry: so on to on to like the T_V_ hard drive or so.
  Mathew Moreland: I think we assume that it's still got play and stop functions and
  Jerry Silversmith: Yes.
  Mathew Moreland: programming.
  Brian Sadberry: Yeah.
  Larry Burchett: Anything about that on the market research or something like regarding whether people want a combined something like that?
  Jerry Silversmith: Um we didn't really look into that but remember we found that finding that most people only use about uh
  Mathew Moreland: Mm.
  Larry Burchett: Ten
  Jerry Silversmith: ten
  Larry Burchett: perc
  Jerry Silversmith: percent of the buttons,
  Larry Burchett: Mm-hmm.
  Jerry Silversmith: I think th th those do tend to be the basic channel-hopping things and
  Brian Sadberry: Yeah.
  Jerry Silversmith: on and off for the video, fast-forwarding, so on and I think it's sort of general knowledge that people do find programming their videos a nightmare.
  Larry Burchett: Okay.
  Mathew Moreland: Hmm.
  Jerry Silversmith: So I.
  Brian Sadberry: Ju um just as an idea on the uh speech recognition thing
  Jerry Silversmith: Mm-hmm.
  Brian Sadberry: that pr it'd probably be quite expensive
  Larry Burchett: Pens
  Brian Sadberry: to incorporate an entire speech recognition thing and they're not that great
  Jerry Silversmith: In fact
  Brian Sadberry: anyway.
  Jerry Silversmith: I've just called up that table there,
  Brian Sadberry: Alright, okay.
  Jerry Silversmith: we asked those two questions, table relates to both questions, so we didn't differentiate. Would you prefer an L_C_D_ screen, that's multi-function remote and would you pay
  Brian Sadberry: Alright,
  Jerry Silversmith: more for
  Brian Sadberry: okay.
  Jerry Silversmith: speech recognition in a remote control? So you can see how the the yes no sort
  Mathew Moreland: Mm-hmm.
  Jerry Silversmith: of varies
  Brian Sadberry: Yeah.
  Jerry Silversmith: across the age group there, and a substantial number of don't knows in the older age group, I think that's just general fear of new technology.
  Mathew Moreland: Yeah,
  Brian Sadberry: Yeah
  Larry Burchett: Mm-hmm.
  Brian Sadberry: but um
  Mathew Moreland: bu
  Brian Sadberry: on on that again I just thought 'cause you can get those key chains now and you whistle and then it'll
  Jerry Silversmith: Oh
  Brian Sadberry: let
  Jerry Silversmith: yeah.
  Brian Sadberry: off a loud noise to let you know where it is
  Jerry Silversmith: Right.
  Brian Sadberry: so I thought that could be quite a
  Mathew Moreland: We do have a budget limitation that we can't control ourselves, so I think when we can take a cheaper option which still does the
  Jerry Silversmith: Mm.
  Mathew Moreland: same kinda thing um because it is something I it needs to be the thing that you use to find it needs to be something that you don't lose, you were
  Brian Sadberry: Yeah.
  Mathew Moreland: saying whistling,
  Brian Sadberry: Yeah.
  Mathew Moreland: maybe on the T_V_ you could put like a pack on the T_V_ or something so you can't see the remote, you go and press the button on top of the T_V_ and it beeps and
  Jerry Silversmith: Yes.
  Mathew Moreland: you're
  Brian Sadberry: Yeah.
  Mathew Moreland: like oh
  Larry Burchett: Okay.
  Mathew Moreland: okay it's over there,
  Jerry Silversmith: That's
  Mathew Moreland: something
  Jerry Silversmith: a super idea.
  Mathew Moreland: like that, but
  Brian Sadberry: Hmm.
  Mathew Moreland: that's that sounds a lot cheaper to Jerry Silversmith.
  Brian Sadberry: Yeah.
  Jerry Silversmith: Yeah.
  Mathew Moreland: Um the third thing was that we have to make sure the corporate image is very much incorporated into the handset. Um so we want logo, we want um fashionable, trendy, I mean what you were talking about with the marketing. Um, people paying more for it to look good. Um, we need to focus on that as well.
  Jerry Silversmith: Yes, further market research will be needed to kind of focus on what that is, it's gonna be different for a fifteen year old th for somebody who's sixty
  Mathew Moreland: Yeah.
  Jerry Silversmith: and also across the world if we're aiming at the international market. What is um attractive to a trendy New Yorker and what is attractive to a retired South African,
  Mathew Moreland: Mm.
  Jerry Silversmith: I dunno, you get the idea. It's it's gonna vary around the world. At the end of the day, th the engineering design is one thing, it's the user interface design that may and th the sort of
  Brian Sadberry: Yeah.
  Jerry Silversmith: you know fashionable aspect of it we might have to change for different markets round the world.
  Mathew Moreland: Yeah.
  Larry Burchett: So are we talking of a single model or maybe five, six designs? Sure.
  Brian Sadberry: Well y yeah you could you could have a number of different designs
  Larry Burchett: Alright.
  Brian Sadberry: I mean inside they'd be essentially exactly the same.
  Larry Burchett: Right.
  Mathew Moreland: Mm-hmm.
  Brian Sadberry: Just
  Larry Burchett: The features
  Jerry Silversmith: Yeah.
  Larry Burchett: could be same and the body could look
  Brian Sadberry: yeah,
  Larry Burchett: slightly different.
  Jerry Silversmith: Mm.
  Brian Sadberry: yeah.
  Larry Burchett: So
  Mathew Moreland: What about you were talking about the buttons,
  Larry Burchett: Yeah.
  Mathew Moreland: um the controls that are coming out now have kind of big, rubber buttons, not tiny little one, big, rubber buttons, but what about, I mean, 'cause we got to make it original,
  Brian Sadberry: 'Kay.
  Mathew Moreland: what about um you know with the touch screen
  Brian Sadberry: Yeah,
  Mathew Moreland: computers
  Brian Sadberry: yeah that's what I was just
  Mathew Moreland: yeah?
  Brian Sadberry: yeah.
  Mathew Moreland: Um so you it's like a little panel that you touch rather than a button which shouldn't wear out as much either, not
  Brian Sadberry: No,
  Mathew Moreland: sure about
  Brian Sadberry: well no
  Mathew Moreland: the
  Brian Sadberry: 'cause you wouldn't have to you don't actually
  Mathew Moreland: You
  Brian Sadberry: have
  Mathew Moreland: don't
  Brian Sadberry: to press
  Mathew Moreland: have to press
  Brian Sadberry: them you
  Mathew Moreland: it,
  Brian Sadberry: just
  Mathew Moreland: you just have to put your thumb onto it.
  Brian Sadberry: Yeah.
  Mathew Moreland: Um, think that might appeal I'm thinking kind of Japan, I'm thinking uh young, um
  Jerry Silversmith: Mm.
  Mathew Moreland: office people,
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: trendy
  Brian Sadberry: Yeah.
  Mathew Moreland: kind
  Jerry Silversmith: Yes
  Mathew Moreland: of a thing.
  Jerry Silversmith: it will appeal to sections of the market
  Mathew Moreland: Um,
  Jerry Silversmith: def
  Mathew Moreland: but quite, um, easily labelled so that anyone can oh yeah that's obvious what that's for
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: and it's not daunting to maybe the older
  Jerry Silversmith: Mm-hmm,
  Mathew Moreland: generations,
  Brian Sadberry: Mm.
  Jerry Silversmith: mm.
  Brian Sadberry: But
  Mathew Moreland: um
  Brian Sadberry: also er ergonomics as we're saying with the different designs, ergonomics uh there's sort of physically different things 'cause um if you've ever seen the X_ Box they had to make two different sized controllers because people in Japan wouldn't buy it because the controller
  Mathew Moreland: Were too
  Brian Sadberry: was
  Mathew Moreland: big.
  Brian Sadberry: physically to big because um they're c uh just generally Japanese people have smaller hands
  Mathew Moreland: Mm.
  Brian Sadberry: so they couldn't get round the controller which is uh so if you I don't know what 'cause you obviously you can have bigger buttons for some countries or something and smaller ones for others.
  Larry Burchett: Yeah, uh maybe to as uh it it was indicated that uh uh risk uh of uh repeated use, the injuries, maybe a touch screen could be a better option for that.
  Brian Sadberry: Yeah. Yeah.
  Larry Burchett: So, a bigger b okay so y you're dividing designs based on not only segment age groups, you're desi uh dividing it according to the countries also, the market.
  Jerry Silversmith: Mm-hmm.
  Larry Burchett: Maybe for U_S_ and all you can have a slightly bigger remote
  Brian Sadberry: Yeah.
  Larry Burchett: control and maybe in Japan and all you need to have a small,
  Brian Sadberry: Hmm.
  Larry Burchett: yeah.
  Mathew Moreland: I think we have to design
  Brian Sadberry: Huh.
  Mathew Moreland: one product
  Brian Sadberry: Yeah.
  Mathew Moreland: and then the company can take it wherever they want to uh
  Brian Sadberry: Yeah.
  Mathew Moreland: the features slightly,
  Jerry Silversmith: Mm-hmm.
  Larry Burchett: Mm-hmm.
  Mathew Moreland: um.
  Jerry Silversmith: Th the internal d engineering design has got to remain the same,
  Mathew Moreland: It's
  Jerry Silversmith: yes,
  Mathew Moreland: gonna be the same,
  Jerry Silversmith: absolutely.
  Mathew Moreland: so we need to focus on just one thing,
  Brian Sadberry: Yeah.
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: not get bogged down in lots of different um possibilities,
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: um.
  Jerry Silversmith: I'm concerned, when you read the the R_S_I_ issue again, repetitive strain injury, I don't think just moving your finger around on a small screen is going to deal with that enough, I think that is still a kind of a question mark issue how we deal with that. Um,
  Brian Sadberry: Yeah.
  Jerry Silversmith: R_S_I_ tends to be caused by repetitive small movements. I'm j I really can't get my head round this one, this may
  Brian Sadberry: Yeah.
  Jerry Silversmith: have to be postponed to a future meeting but it's something we should think about.
  Brian Sadberry: I yeah I was just thinking about how you could combat that 'cause
  Jerry Silversmith: Mm.
  Brian Sadberry: without without doing something where you have to move your arm
  Jerry Silversmith: I
  Brian Sadberry: around
  Jerry Silversmith: know, and it
  Brian Sadberry: to
  Jerry Silversmith: becomes
  Brian Sadberry: change the
  Jerry Silversmith: ridiculous,
  Brian Sadberry: channel and it
  Jerry Silversmith: yes
  Brian Sadberry: becomes yeah.
  Mathew Moreland: Or
  Jerry Silversmith: I know.
  Mathew Moreland: a speech recognition,
  Brian Sadberry: Yeah,
  Jerry Silversmith: Yeah.
  Brian Sadberry: speech recognition,
  Mathew Moreland: which
  Brian Sadberry: but
  Mathew Moreland: is extremely expensive,
  Brian Sadberry: yeah.
  Mathew Moreland: I
  Jerry Silversmith: Yes.
  Mathew Moreland: think that's the only way that you kind of avoid
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: that kind of issue.
  Jerry Silversmith: Do we have to initially um, you know looking at the findings here, focus on a younger age group initially and then broaden out the market later. Do we really have to go for everyone right away?
  Brian Sadberry: Mm.
  Larry Burchett: We
  Jerry Silversmith: Um.
  Larry Burchett: could focus on the biggest market.
  Jerry Silversmith: Mm.
  Brian Sadberry: Ge
  Larry Burchett: If say
  Brian Sadberry: uh
  Larry Burchett: people between age group of twenty to thirty five are
  Jerry Silversmith: And when
  Larry Burchett: the biggest
  Jerry Silversmith: we've been throwing
  Larry Burchett: market?
  Jerry Silversmith: up our ideas we're automatically talking about business people, young people, trendy people.
  Mathew Moreland: We are we're talking about um the type of company that we're working for as well. That they want um it to be fashionable, they want it to be trendy and you wouldn't automatically assume associate that with the older generations.
  Jerry Silversmith: Mm.
  Mathew Moreland: Now with the baby boomers, the older generations are actually larger, they have a greater population
  Brian Sadberry: Yeah.
  Mathew Moreland: than us young
  Larry Burchett: Mm-hmm.
  Mathew Moreland: people,
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: but I don't think we're focusing on that, I think we are focusing on a sort of mid-range
  Jerry Silversmith: Mm.
  Mathew Moreland: um, business kind of class type
  Jerry Silversmith: Mm.
  Mathew Moreland: people.
  Jerry Silversmith: I'm just thinking of budgetary issues too, for when it does get to the sort of broad scale marketing stage, we want to, you know, not waste money, not be profligate
  Mathew Moreland: Mm-hmm.
  Jerry Silversmith: and uh you know focus on where the idea will be taken up, first it's most likely to be taken up first of all where the main purchasing power is coming from for a product like this.
  Mathew Moreland: Okay, so the remote control functions. Um we've got the T_V_,
  Larry Burchett: Mm-hmm.
  Mathew Moreland: we've got the video, now there's um I can't remember what it's called, the little code at the end of programme details,
  Brian Sadberry: Video plus.
  Mathew Moreland: yes. We could use that as an alternative to programming in times, things like that,
  Brian Sadberry: Yeah
  Mathew Moreland: is
  Brian Sadberry: yeah.
  Mathew Moreland: that I always found that really easy when I discovered
  Jerry Silversmith: Mm.
  Mathew Moreland: it,
  Larry Burchett: Mm-hmm.
  Mathew Moreland: um because you've got your general record anyway so if you there's a programme on you want to put record on, that's fine, but if you do want to tape something
  Brian Sadberry: Just
  Mathew Moreland: in
  Brian Sadberry: whack
  Mathew Moreland: two days
  Brian Sadberry: in the
  Mathew Moreland: time
  Brian Sadberry: number.
  Mathew Moreland: and you're not sure if you're going to, you put the number in and it's just a number, it's not a date, it's not a time, it's not a channel, it's not when it finishes, it's not
  Brian Sadberry: And
  Mathew Moreland: anything
  Brian Sadberry: you w
  Mathew Moreland: like that,
  Brian Sadberry: yeah.
  Mathew Moreland: it's just a number.
  Brian Sadberry: And you wouldn't you wouldn't need uh a whole host of extra buttons for that, you
  Mathew Moreland: No.
  Brian Sadberry: just need one 'cause you've already got all the numbers
  Mathew Moreland: You've already
  Brian Sadberry: there
  Mathew Moreland: got
  Brian Sadberry: anyway,
  Mathew Moreland: the numbers
  Brian Sadberry: yeah.
  Mathew Moreland: for typing
  Jerry Silversmith: Right,
  Mathew Moreland: in anyway.
  Jerry Silversmith: I've not come across that function but it sounds wonderful.
  Mathew Moreland: It is after um if you look in the newspaper,
  Brian Sadberry: It's not
  Mathew Moreland: T_V_ guide or any T_V_ guide there's a five, six
  Brian Sadberry: Yeah.
  Mathew Moreland: digit number afterwards and that's the number you put in
  Jerry Silversmith: Ah,
  Mathew Moreland: and it's
  Jerry Silversmith: hmm.
  Mathew Moreland: recorded that it's going to be on on Tuesdays at ten o'clock on the seventeenth so you don't have to worry about dates and you don't have to worry about times,
  Jerry Silversmith: Right.
  Mathew Moreland: um and it has been around for quite
  Brian Sadberry: It's
  Mathew Moreland: a
  Brian Sadberry: been
  Mathew Moreland: long time.
  Brian Sadberry: been around for a long time it's just it's not very well advertised
  Mathew Moreland: No
  Brian Sadberry: as
  Mathew Moreland: it's not
  Brian Sadberry: to how
  Jerry Silversmith: Superb.
  Mathew Moreland: um
  Brian Sadberry: to use it and
  Mathew Moreland: but
  Brian Sadberry: things.
  Mathew Moreland: I think if awareness was kind of
  Jerry Silversmith: Mm.
  Mathew Moreland: brought to the forefront about that
  Brian Sadberry: Mm.
  Jerry Silversmith: Yes.
  Brian Sadberry: Though if y if you've got something like Sky anyway you can just click on it you can just press the button on the programme once and it'll record that programme
  Mathew Moreland: Mm.
  Jerry Silversmith: Right.
  Brian Sadberry: when it's on and you press it on it twice and it'll record the whole series.
  Jerry Silversmith: Excellent, mm-hmm.
  Brian Sadberry: So that yeah.
  Jerry Silversmith: Mm.
  Brian Sadberry: But just to have that function would
  Jerry Silversmith: Right.
  Brian Sadberry: be would be really good.
  Mathew Moreland: Okay so
  Jerry Silversmith: Can I just run this past you while it occurs to Jerry Silversmith, I don't mean to quickly jump from one subject to another, but just discussing the different age groups and targeting the different age groups it occurs to Jerry Silversmith, to produce our own mobile phones, that that's kind of what led us on to comparing T_V_ remote controls with with their design features, um, chain companies like Carphone Warehouse, you can pop in anytime with a phone that you bought for them w if you've got any problems with it and they'll fix it, they'll
  Brian Sadberry: Yeah.
  Jerry Silversmith: phone the company, you can use
  Mathew Moreland: Mm-hmm.
  Jerry Silversmith: their telephones. Is it worthwhile with with our retail outlets having a a similar um kind of service so that if older users were deterred from buying this, if they know they can just pop into one of our high street outlets, th you know, which button is it I press for this? Th as free as a free aspect of our service, would that not make it more attractive to them?
  Brian Sadberry: Mm. But the only problem is that with a mobile phone you signed for a contract so they um the companies who uh who you deal with have actually they've they've got an obligation to
  Jerry Silversmith: Mm.
  Brian Sadberry: to help you out and
  Jerry Silversmith: Mm-hmm.
  Brian Sadberry: also I mean it's it's fair enough to have some sort of help service but I I'm not sure how much the cost would be of
  Jerry Silversmith: Right.
  Brian Sadberry: having
  Mathew Moreland: The functionality of it in the sense that you're sitting there, you're pressing this button and your T_V_'s not doing it.
  Jerry Silversmith: Alright.
  Mathew Moreland: Taking your T_V_ and your
  Jerry Silversmith: Yes
  Mathew Moreland: control and saying look this is what I'm doing, it's not working, what should I do?
  Jerry Silversmith: If it was something as simple as you couldn't change the channel, but I mean for if there were any more or are we absolutely definite it's only gonna be for T_V_ and video, we're
  Brian Sadberry: Yeah,
  Jerry Silversmith: not
  Mathew Moreland: I
  Brian Sadberry: I
  Jerry Silversmith: gonna
  Mathew Moreland: think
  Brian Sadberry: mean
  Jerry Silversmith: put any
  Mathew Moreland: so.
  Jerry Silversmith: okay,
  Mathew Moreland: Um
  Jerry Silversmith: just a thought.
  Brian Sadberry: I mean instru instruction books I
  Mathew Moreland: Instruction
  Brian Sadberry: feel c I
  Mathew Moreland: manuals.
  Brian Sadberry: reckon
  Jerry Silversmith: Okay.
  Brian Sadberry: can
  Mathew Moreland: But
  Brian Sadberry: cover
  Mathew Moreland: I mean
  Brian Sadberry: that.
  Mathew Moreland: they're there's customer service, there
  Brian Sadberry: Yeah.
  Mathew Moreland: will be a customer service number
  Brian Sadberry: Department,
  Jerry Silversmith: Mm-hmm.
  Brian Sadberry: yeah.
  Mathew Moreland: thing that you can phone up and speak to
  Jerry Silversmith: Sure.
  Mathew Moreland: and that way there's no call out charge, there's no extra, t the person
  Jerry Silversmith: Mm.
  Mathew Moreland: has to walk to a shop
  Larry Burchett: Right.
  Mathew Moreland: on the high street,
  Jerry Silversmith: Yeah.
  Larry Burchett: I think
  Mathew Moreland: um.
  Larry Burchett: it will be too much of an effort for a person to for a phone maybe he might walk down the street,
  Brian Sadberry: Yeah.
  Larry Burchett: but for a remote he will just refer
  Jerry Silversmith: Not
  Larry Burchett: to the
  Jerry Silversmith: for
  Larry Burchett: manual
  Jerry Silversmith: such
  Brian Sadberry: And they're
  Jerry Silversmith: simple
  Larry Burchett: and all that.
  Jerry Silversmith: functions
  Brian Sadberry: yeah,
  Jerry Silversmith: because
  Brian Sadberry: they
  Jerry Silversmith: we're
  Brian Sadberry: should
  Jerry Silversmith: focusing
  Brian Sadberry: be
  Mathew Moreland: Mm.
  Brian Sadberry: f
  Jerry Silversmith: on that, yes
  Mathew Moreland: But
  Brian Sadberry: yeah.
  Mathew Moreland: we
  Jerry Silversmith: okay.
  Mathew Moreland: should focus on making the manual as
  Larry Burchett: Simple.
  Mathew Moreland: user-friendly
  Jerry Silversmith: Mm.
  Mathew Moreland: as possible
  Brian Sadberry: Yeah.
  Mathew Moreland: because a lot of them are just tiny
  Brian Sadberry: Yeah.
  Mathew Moreland: little writing and lots and lots of pages.
  Jerry Silversmith: Puts people off reading
  Brian Sadberry: It's the
  Jerry Silversmith: them
  Mathew Moreland: It
  Brian Sadberry: uh
  Jerry Silversmith: so
  Brian Sadberry: yeah.
  Mathew Moreland: does,
  Jerry Silversmith: they just do the
  Mathew Moreland: you just
  Jerry Silversmith: obvious,
  Mathew Moreland: put it in the
  Jerry Silversmith: yes.
  Mathew Moreland: drawer until something goes wrong and then you try and search through it, so
  Jerry Silversmith: Sure,
  Mathew Moreland: that should be something we think
  Jerry Silversmith: okay.
  Mathew Moreland: about.
  Larry Burchett: Mm-hmm.
  Mathew Moreland: Um, what other functions? We need I'm not sure if we need a design um decision now, but we should think about c 'cause you've got the dilemma between oh batteries, that's what I was thinking about. Mobile phone batteries, what kinda battery is that?
  Brian Sadberry: Um they're they're specially made for the for the mobile phones, but they come with a charger, I mean you could you could bundle a charger
  Mathew Moreland: Well they la
  Brian Sadberry: in with it
  Mathew Moreland: they
  Brian Sadberry: but
  Mathew Moreland: they last quite a long time,
  Brian Sadberry: Mm-hmm.
  Mathew Moreland: and if you had uh when you th the thing that you get with mobile house phones,
  Brian Sadberry: Yeah.
  Mathew Moreland: you sit it in its charger when you're not using it or
  Brian Sadberry: Yeah.
  Mathew Moreland: t at
  Larry Burchett: Mm-hmm.
  Mathew Moreland: night or something, but it doesn't really matter 'cause it never really runs out 'cause it lasts a long time once
  Brian Sadberry: Yeah.
  Mathew Moreland: it is charged. Um, something like that should reduce
  Brian Sadberry: Yeah
  Mathew Moreland: the
  Brian Sadberry: and
  Mathew Moreland: size
  Brian Sadberry: if
  Mathew Moreland: of it.
  Brian Sadberry: yeah if you if you had if you had one of those uh just coming back to your other point about pressing the button and setting off the bleeper in the room that could uh
  Mathew Moreland: Yeah it could be on that
  Brian Sadberry: Yeah on
  Mathew Moreland: yeah,
  Brian Sadberry: that as well so.
  Mathew Moreland: okay. S
  Larry Burchett: So are we talking of a concept of a rechargeable something
  Brian Sadberry: Yeah
  Larry Burchett: on
  Brian Sadberry: some
  Larry Burchett: the remote?
  Brian Sadberry: sort
  Mathew Moreland: Yes.
  Brian Sadberry: of docking station or
  Mathew Moreland: Rechargeable
  Larry Burchett: Mm-hmm.
  Mathew Moreland: with a docking station.
  Brian Sadberry: yeah.
  Mathew Moreland: So the rechargeable which would be your
  Brian Sadberry: Yeah yeah
  Mathew Moreland: field.
  Brian Sadberry: th yeah that that'd be fine,
  Mathew Moreland: Okay.
  Brian Sadberry: and also that would mean they wouldn't have to go out buying batteries all the time.
  Mathew Moreland: Yes,
  Jerry Silversmith: Mm-hmm.
  Larry Burchett: Right.
  Mathew Moreland: which it is cheaper in the long
  Brian Sadberry: Yeah.
  Mathew Moreland: run as well. Um, th the shape you got trendy. I don't wanna big box with lots of things, you don't want a tiny sort of
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: little thing either,
  Larry Burchett: Mm-hmm.
  Mathew Moreland: because then you have got the repetitive strain injury no matter how many
  Jerry Silversmith: Mm.
  Mathew Moreland: how much you try and make it simple, um
  Jerry Silversmith: And we don't w I mean so many remote controls look absolutely identical, these
  Mathew Moreland: They
  Jerry Silversmith: long,
  Mathew Moreland: do.
  Brian Sadberry: Yeah.
  Jerry Silversmith: brown things with the same coloured buttons all crammed in on the s the surface. We definitely an ob an obvious thing, a very simple thing is to get away from these brown rectangles, we don't want that.
  Mathew Moreland: Okay so we've got
  Larry Burchett: Okay.
  Mathew Moreland: a flip-screen. Um
  Larry Burchett: What I was thinking of a design which Nokia h uh came up with almost six or seven years back. Basically we have a flat one it it looks like a box,
  Brian Sadberry: Yeah.
  Larry Burchett: like a chocolate. That's very strenuous because your thumb is slightly up,
  Jerry Silversmith: Mm-hmm.
  Larry Burchett: so they came up with something like this, curled up, so here, so it's like uh you can say a
  Jerry Silversmith: Slightly
  Larry Burchett: banana
  Jerry Silversmith: curved,
  Larry Burchett: shape kind of thing, curled
  Jerry Silversmith: curved.
  Larry Burchett: up
  Brian Sadberry: Yeah.
  Larry Burchett: like a boat.
  Mathew Moreland: Okay.
  Larry Burchett: G uh so what happens is you don't have to press your thumb too down like. So it's already
  Jerry Silversmith: Mm.
  Larry Burchett: curled up so
  Mathew Moreland: 'Cause it's
  Larry Burchett: your
  Mathew Moreland: kind
  Larry Burchett: thumb
  Mathew Moreland: of moulded
  Larry Burchett: doesn't y
  Mathew Moreland: to your hand
  Larry Burchett: yeah
  Mathew Moreland: anyway.
  Jerry Silversmith: Mm.
  Larry Burchett: so we can have a s like you know moulded according to your
  Brian Sadberry: Yeah.
  Larry Burchett: the way you h hold of it's kind of semi-circular in the bottom, something like that.
  Mathew Moreland: Okay.
  Larry Burchett: I wouldn't say exactly semi-circular but
  Mathew Moreland: Can
  Larry Burchett: yeah smooth.
  Mathew Moreland: you look into the company logo? Um, things that are associated with the company in view to trying to incorporate that into the design of the product.
  Larry Burchett: Current.
  Mathew Moreland: I mean for example, if it was a C_ or something like that, you could have it in a vague C_ shape that opens up kind
  Larry Burchett: Mm-hmm.
  Mathew Moreland: of like a shell,
  Larry Burchett: Mm-hmm.
  Mathew Moreland: or something, um something along those lines to be able to incorporate it quite um obviously into the design, while also making it quite different from anything else that's there.
  Larry Burchett: We could look in at
  Jerry Silversmith: I mean
  Larry Burchett: that
  Jerry Silversmith: look
  Larry Burchett: but
  Jerry Silversmith: at the mobile.
  Brian Sadberry: Mm.
  Larry Burchett: Mm. What we were talking is to make it more rather than like sea-shells, logo could become as you could put a logo in the corner of uh the model, rather than you know, trying to make it like a sea shell or whatever you were ta telling like.
  Mathew Moreland: Well we need to think about how it's gonna look different.
  Jerry Silversmith: I think that's that sounds a really attractive idea, I've
  Larry Burchett: A
  Jerry Silversmith: not
  Larry Burchett: sea
  Jerry Silversmith: come
  Larry Burchett: shell?
  Jerry Silversmith: across anything like that before, if it kind of yeah and that opens out into your flip-top.
  Brian Sadberry: Yeah.
  Jerry Silversmith: Then it's nice t to h you can make it lightweight plastic, nice to hold in the palm of the hand and just because you're having to actually insert in between the two covers, that's gonna take care of some of the repetitive strain injury trying p prevent a lot of that I would think. I think it's a really nice idea
  Larry Burchett: Yeah
  Jerry Silversmith: and
  Larry Burchett: we could look in at
  Jerry Silversmith: plus
  Larry Burchett: that.
  Jerry Silversmith: you can get you know even though we're using plastic, you can still I mean think of the designs you can get in plastic, we can do a nice conch shell or scallop shell exterior.
  Mathew Moreland: Or you could do um different, like you get with mobile phones, different fascias.
  Brian Sadberry: Mm.
  Mathew Moreland: You
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: could have different kind of casings.
  Jerry Silversmith: Yeah.
  Mathew Moreland: So you could have like psychedelic ones
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: for younger people and sleek ones and
  Jerry Silversmith: Less chance of it being lost too, it's not like a chocolate brown lozenge that's gonna go down the sofa
  Mathew Moreland: Yeah.
  Jerry Silversmith: and people might want to put it on their mantelpiece or whatever as a ki if it looks attractive enough as a kind of ornament they don't not gonna lose it so much either. It's easier to bit nice to handle.
  Mathew Moreland: Mm.
  Larry Burchett: Yeah maybe we could come at some say five, six des designs and then choose which are whichever
  Mathew Moreland: Okay.
  Larry Burchett: appeals the
  Brian Sadberry: Yeah.
  Jerry Silversmith: Mm-hmm.
  Larry Burchett: most like, that
  Mathew Moreland: Okay.
  Larry Burchett: could be the most common design.
  Jerry Silversmith: Okay.
  Mathew Moreland: Okay.
  Larry Burchett: But we can like think of five, six designs.
  Mathew Moreland: Right, I think we have to round it up, um
  Jerry Silversmith: Can I just quickly
  Mathew Moreland: Sure.
  Jerry Silversmith: um go over the new project requirements so that I haven't missed anything. So it's no teletext, it's only for T_V_ and by implication video,
  Larry Burchett: Mm-hmm.
  Jerry Silversmith: our corporate image should be incorporated in the remote control, um something about Videoplus.
  Mathew Moreland: That was um in cutting down the number that was kinda separate that was cutting down the number
  Jerry Silversmith: Right.
  Mathew Moreland: of functions,
  Jerry Silversmith: Right.
  Mathew Moreland: making it simpler so instead of having lots of
  Jerry Silversmith: Right,
  Mathew Moreland: things
  Jerry Silversmith: so
  Mathew Moreland: you
  Jerry Silversmith: when
  Mathew Moreland: put
  Jerry Silversmith: they
  Mathew Moreland: in
  Jerry Silversmith: press
  Mathew Moreland: for date
  Jerry Silversmith: for programming you it comes up on the L_C_D_, a reminder about using Videoplus? So that they have a look at the guide and Or was is this nothing to do with the project requirements, is this just that was an add-on feature?
  Mathew Moreland: It's kinda takes the place of
  Jerry Silversmith: Uh-huh.
  Mathew Moreland: having a button to press for the date and having the
  Jerry Silversmith: Right.
  Mathew Moreland: button to press for the channel, things like
  Jerry Silversmith: Right,
  Mathew Moreland: that.
  Jerry Silversmith: so it's
  Mathew Moreland: Um
  Jerry Silversmith: kind of doing away
  Mathew Moreland: it could
  Jerry Silversmith: with
  Mathew Moreland: be
  Jerry Silversmith: the programming
  Mathew Moreland: it c
  Jerry Silversmith: feature?
  Mathew Moreland: It
  Brian Sadberry: Yeah.
  Mathew Moreland: yes,
  Jerry Silversmith: Right.
  Mathew Moreland: it could be uh adv advertisement feature, um rather than design feature, you know, drawing attention to that. And it also paid um lip service in the instruction manual, 'cause it's very simple so putting it down in words should be helpful.
  Jerry Silversmith: Mm, and the rechargeable batteries.
  Mathew Moreland: Yeah.
  Jerry Silversmith: Was there anything else there that we in the new
  Mathew Moreland: Um
  Jerry Silversmith: new project requirements?
  Larry Burchett: Yeah.
  Mathew Moreland: We've got the buttons but I think we'll
  Larry Burchett: Yeah.
  Mathew Moreland: work through that with the design of it,
  Jerry Silversmith: Mm-hmm.
  Mathew Moreland: um.
  Jerry Silversmith: That's not at the moment a requirement, it's something we're looking at,
  Mathew Moreland: Yes.
  Jerry Silversmith: what preference
  Mathew Moreland: Yes.
  Jerry Silversmith: so it may come round to market research at some point
  Mathew Moreland: And
  Jerry Silversmith: to see
  Mathew Moreland: we've
  Jerry Silversmith: what
  Mathew Moreland: talked
  Jerry Silversmith: people
  Mathew Moreland: about
  Jerry Silversmith: would like.
  Mathew Moreland: um there being an alarm or something, a beeping
  Larry Burchett: For
  Brian Sadberry: Yeah.
  Larry Burchett: detection,
  Mathew Moreland: for being lost,
  Larry Burchett: right.
  Mathew Moreland: um. Learning how to use it should be as simple as possible. But there aren't gonna be that func that many functions incorporated into it so it should be fine and the I the instruction manual, I don't know if we deal with that, um. I think Yep,
  Larry Burchett: Yep,
  Mathew Moreland: and different
  Larry Burchett: I think
  Mathew Moreland: from what's out there.
  Jerry Silversmith: Okay.
  Mathew Moreland: Yep, I think that's us.
  Jerry Silversmith: What would you
  Larry Burchett: True.
  Jerry Silversmith: specifically
  Brian Sadberry: Okay.
  Jerry Silversmith: like marketing to look at before the next meeting? Or shall I just sort of generally look at all the issues involved?
  Mathew Moreland: I think you might get guidance, but um I th Instruction manuals, 'cause
  Jerry Silversmith: Okay.
  Mathew Moreland: there tends to be a demonised thing, u um, they're everyone's got like a big pile of them, but no one really uses them.
  Jerry Silversmith: Okay.
  Mathew Moreland: Um.
  Jerry Silversmith: Whoops,
  Larry Burchett: Oops.
  Jerry Silversmith: questionnaire
  Larry Burchett: We should f
  Jerry Silversmith: four.
  Mathew Moreland: Yes, right.
  Jerry Silversmith: 'Cause we're
  Mathew Moreland: Okay.
  Jerry Silversmith: at
  Larry Burchett: I
  Jerry Silversmith: lunchtime
  Larry Burchett: think it's time
  Jerry Silversmith: now
  Larry Burchett: for
  Jerry Silversmith: I think.
  Larry Burchett: us to get back to
  Mathew Moreland: Right, okay. I think you can email Jerry Silversmith, if there's any more questions. Um and I'll be able to not answer them.
Updated Content: Brian Sadberry gave his presentation on the basic functions of the remote. He presented the basic components that remotes share and suggested that smaller batteries be considered in the product design. Larry Burchett presented his ideas for making the remote easy-to-use; he discussed using a simple design and hiding complicated features from the main interface. Jerry Silversmith presented the findings from a lab study on user requirements for a remote control device, and discussed users' demand for a simple interface and advanced technology. Mathew Moreland presented the new requirements that the remote not include a teletext function, that it be used only to control television, and that it include the company image in its design. The group narrowed down their target marketing group to the youth market. They discussed the functions the remote will have, including Video Plus capability and rechargeable batteries. A customer service plan was suggested to make the remote seem more user-friendly, but it was decided that helpful manuals were more within the budget. The group then discussed the shell-like shape of the remote and including several different casing options to buyers.