Extracted Content: Kathleen Brown: Okay, good morning. This is our first
  Lila Jones: Good
  Kathleen Brown: team.
  Lila Jones: day.
  Mara Bogan: Morning.
  Marie Mason: Morning.
  Kathleen Brown: I'll be your Project Manager for today, for this project. My name is Mark will be giving this presentation for you to kick the project off. That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean Let's start with you, can you introduce yourself? You're our Marketing Expert.
  Mara Bogan: Yes. Um my name is Dirk Meinfeld. Um I will be uh Pr Project Mara Bogan. And I will see what the user wants and uh what we can do uh with the new produ project product.
  Kathleen Brown: Okay, excellent. And
  Lila Jones: Nick
  Kathleen Brown: User
  Lila Jones: Broer,
  Kathleen Brown: Interface
  Lila Jones: User
  Kathleen Brown: Yeah.
  Lila Jones: Interface Designer I'm. going to uh look at the technical design from the uh user point of view.
  Kathleen Brown: Excellent. Okay.
  Marie Mason: My name is Xavier Juergens, I'm the Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second
  Mara Bogan: Hmm.
  Marie Mason: is what is uh the apparatus made of, and the third is what should it look like.
  Kathleen Brown: What should it look like? Okay.
  Mara Bogan: Hmm.
  Kathleen Brown: Oh, let's kick it off. Oh, there we go. So, our new project is about we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. It's I think well it sums up what we need to do. We're inspired by latest fashion, not only electronics, but also the latest trends in clothes and interior design. That's why our product will always fit in your home. So apparently we need to um be very at um very open to what's currently hot in the market. So that's what you need
  Mara Bogan: Yeah.
  Kathleen Brown: to do to bring us the latest info and
  Mara Bogan: Yeah.
  Kathleen Brown: what people want. So So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.
  Mara Bogan: Yeah.
  Kathleen Brown: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we everybody can present their uh their views and everything, so to help with these, you have we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the take here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be really easy.
  Mara Bogan: Okay.
  Kathleen Brown: This is to take the just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be it's very clear for everyone, I suppose. So I'll take this out. Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. Well, gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first.
  Lila Jones: The creative genius? Thank you very much.
  Kathleen Brown: So, draw us your favourite animal.
  Lila Jones: Well, I'm more into the technical aspects of drawing, so I'm not really good
  Kathleen Brown: Draw
  Lila Jones: at
  Kathleen Brown: us
  Lila Jones: drawing
  Kathleen Brown: a technical
  Lila Jones: animals,
  Kathleen Brown: animal.
  Lila Jones: but uh the animal which I Oh.
  Kathleen Brown: Yeah, it's still erasing.
  Lila Jones: Pen. Uh format. Else my animal will be like king-size. I pretty much like a dolphin, because of its uh its freedom basically. A head. actually worked with this. It's like uh it's a very Uh high-tech. Bit low-responsive though. Prefer pen and paper.
  Kathleen Brown: So that's what we don't want. We want a high-responsive product. So It looks more
  Mara Bogan: Very
  Kathleen Brown: like nuclear
  Mara Bogan: nice
  Kathleen Brown: bomb.
  Mara Bogan: dolphin.
  Lila Jones: It doesn't look like a nuclear bomb. This thing isn't doing what I'm What I want. So
  Kathleen Brown: Let's go easy on it.
  Lila Jones: Yeah, well it does look like a nuclear bomb. I'll just finish up real soon, because I'm
  Lila Jones: So it doesn't really look like a dolphin, but then
  Kathleen Brown: Anyway,
  Lila Jones: again,
  Kathleen Brown: it should
  Lila Jones: this
  Kathleen Brown: It
  Lila Jones: is all new
  Kathleen Brown: It's
  Lila Jones: for
  Kathleen Brown: supposed
  Lila Jones: Mara Bogan.
  Kathleen Brown: to be a dolphin, you like the freedom that
  Marie Mason: Uh-huh.
  Kathleen Brown: it that it represents.
  Lila Jones: Like the ocean, like swimming. Do that in my spare time, so that's basically an
  Kathleen Brown: What do you like? Okay. Well,
  Lila Jones: Now we can forget
  Kathleen Brown: our
  Lila Jones: this
  Kathleen Brown: Marketing
  Lila Jones: ever
  Kathleen Brown: Expert.
  Lila Jones: happened.
  Kathleen Brown: Show us an animal.
  Mara Bogan: Um an animal. I like
  Kathleen Brown: Pick
  Mara Bogan: the elephant.
  Kathleen Brown: a pick a pick a clean sheet. Oh.
  Mara Bogan: What?
  Kathleen Brown: Take a clean sheet
  Mara Bogan: Yeah.
  Kathleen Brown: first.
  Mara Bogan: Um
  Kathleen Brown: Just press next. That's
  Mara Bogan: Oh
  Kathleen Brown: it.
  Mara Bogan: yeah. Oh, a blank. Okay next, Free, I like the elephant. It's big, it's strong, so uh uh Oh, it's a little bit
  Lila Jones: It's not
  Mara Bogan: You
  Lila Jones: really
  Mara Bogan: have to
  Lila Jones: that
  Mara Bogan: hold
  Lila Jones: responsive,
  Mara Bogan: it, right?
  Lila Jones: no.
  Marie Mason: Mm.
  Mara Bogan: Hmm. It's a beautiful animal.
  Mara Bogan: Oh, you have to p press it pretty hard. With a smile on it, it's very important.
  Kathleen Brown: It's a cute elephant.
  Mara Bogan: Yeah.
  Mara Bogan: And uh not to forget its tail. Oh.
  Kathleen Brown: It's a nice beard.
  Mara Bogan: Yeah, it's okay.
  Lila Jones: And you
  Mara Bogan: Yes.
  Lila Jones: was making comments on my dolphin.
  Mara Bogan: I will beat the dolphin. No.
  Kathleen Brown: Okay, so it's just a bee.
  Mara Bogan: Yeah.
  Kathleen Brown: So I suggest you make us the elephant in the market. The big and strong player in the market.
  Mara Bogan: Yeah.
  Kathleen Brown: This would be good.
  Mara Bogan: Yeah.
  Kathleen Brown: Okay, excellent. On to the next one.
  Marie Mason: Okay.
  Mara Bogan: Uh yeah.
  Marie Mason: Okay, you should press
  Mara Bogan: Yeah.
  Marie Mason: next.
  Kathleen Brown: Press next. Yeah, it's up there.
  Marie Mason: Okay.
  Kathleen Brown: That's it.
  Marie Mason: Okay, well the animal I'd like to draw is a tiger.
  Lila Jones: You picked a hard one, didn't you?
  Mara Bogan: Experience with the tiger. What? They are
  Marie Mason: They are really bad, my drawing
  Mara Bogan: Okay
  Marie Mason: skills.
  Mara Bogan: uh-huh.
  Kathleen Brown: Sure looks smooth.
  Mara Bogan: Oh.
  Marie Mason: I'm not sure how the legs should go, but
  Marie Mason: Uh these are stripes.
  Lila Jones: Got it.
  Marie Mason: I've picked this animal because it's very fast. It is uh it knows exactly what it wants. Uh it hardly ever wastes any resources.
  Kathleen Brown: What does it want?
  Marie Mason: Uh well, basically uh it hunts for prey, but it does it always in a very well-thought way. Uh it knows exactly what it wants. It never kills an animal uh just for the killing, so it's very efficient. And it tries to do everything as fast as possible.
  Kathleen Brown: Okay.
  Marie Mason: And it always goes for uh security, in seeking uh uh
  Mara Bogan: Mm.
  Marie Mason: a hide spot and uh and doing everything, security, speed and efficiency is important. And I think uh those
  Kathleen Brown: I agree.
  Marie Mason: things we can use.
  Mara Bogan: Okay.
  Kathleen Brown: Yay, I'm supposed to draw the animal next. I introduce to the world the amazing
  Kathleen Brown: ant.
  Mara Bogan: Uh hard worker.
  Kathleen Brown: Great team-workers.
  Mara Bogan: Yeah.
  Marie Mason: Yeah.
  Kathleen Brown: Do everything to Uh really small, but together they're really strong. So I'm
  Mara Bogan: Yeah, yeah.
  Marie Mason: Oh.
  Kathleen Brown: gonna give it a smiley face. Not sure where the p. Just put 'em here. Whatever. Think it need shoes. So
  Kathleen Brown: That's the coolest ant ever.
  Lila Jones: You've done this before, haven't you?
  Kathleen Brown: I love to draw ants. It's my hobby. Anyway Nah. Just I think it's very representative what we drew, I guess. Like you take
  Mara Bogan: Yeah.
  Kathleen Brown: just take your freedom and use a a trendy interface that you design for us. Just Yeah. You're supposed to make i make it different from uh from what other people have, and just make it a little distinct. Anyway. another beep to stop the meeting. See. Warning. Finish meeting now. Uh put this down. Examples. Well I guess we have a little little time extra, but Just a little quick discussion to to open open our work. So what do you guys think about The first idea is just very short. I'll start with you. What are y What are your first ideas for the new product?
  Lila Jones: Well, I basically
  Kathleen Brown: What
  Lila Jones: had a question. Do uh Are we going to introduce a multi remote control? Is it just the T_V_ or do we want to
  Mara Bogan: Uh
  Kathleen Brown: The project
  Lila Jones: in
  Kathleen Brown: I got was just for a T_V_ remote control.
  Lila Jones: Just for T_V_
  Mara Bogan: Yeah.
  Lila Jones: remote
  Kathleen Brown: Yeah,
  Lila Jones: control.
  Kathleen Brown: I guess so.
  Lila Jones: Okay. Well, I was
  Mara Bogan: But
  Lila Jones: thinking about design remote control, with our uh motto and all. Uh thing to keep in mind is that we need to stick to what people are familiar with.
  Mara Bogan: Yeah.
  Lila Jones: No rational changes or whatever, 'cause
  Kathleen Brown: Okay,
  Lila Jones: it
  Kathleen Brown: so very
  Lila Jones: revolutionary
  Kathleen Brown: intuitive design,
  Lila Jones: changes,
  Kathleen Brown: I guess.
  Lila Jones: yes. Uh we might have to consider other design aspects of our product. So that was something I wanted to add, and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah,
  Kathleen Brown: Yeah,
  Lila Jones: to be able
  Kathleen Brown: we
  Lila Jones: to
  Kathleen Brown: want
  Lila Jones: use it as well?
  Kathleen Brown: I suppose we want almost everyone to be using it. So I think I mean, really disabled people, yeah, might be a problem, but I think it's a little take it into consideration. Um yeah. I think we really need to cut the meeting short. You have
  Marie Mason: Hmm.
  Kathleen Brown: anything you
  Mara Bogan: Uh.
  Kathleen Brown: wanna share quickly?
  Marie Mason: Only one thing uh that has to be added according to Mara Bogan is uh the the material it is made of, it should be something light. That's
  Lila Jones: Yeah.
  Marie Mason: it speaks for itself, but
  Kathleen Brown: It
  Marie Mason: some
  Kathleen Brown: should be
  Marie Mason: uh
  Kathleen Brown: light, okay.
  Marie Mason: Yeah.
  Mara Bogan: Yeah.
  Kathleen Brown: Um, let's see, where did I Let's skip that. Oh, this is it. Sorry, I skipped
  Mara Bogan: Selling
  Kathleen Brown: this sheet.
  Mara Bogan: price.
  Kathleen Brown: What do we This Quick What we're going to Selling price, twenty five Euros. That's for you. The production price, twelve and a
  Marie Mason: Okay.
  Kathleen Brown: half Euros, approximately. Just go go for that. We'll
  Marie Mason: Okay.
  Kathleen Brown: reach the uh reach that profit.
  Lila Jones: Okay, well that's not that much
  Mara Bogan: international.
  Lila Jones: to work with.
  Kathleen Brown: No, it's not much to work on. I'm sorry, I skipped it. Anyways, that's Yeah, this is it. Do you have anything you you came up with yet? About uh marketing transfer, whatever?
  Mara Bogan: Um about what? Marketing?
  Kathleen Brown: Marketing I'm not sure what you what you came up with yet. You have anything to share? Or else we'll cut the meeting just cut the
  Mara Bogan: Um
  Kathleen Brown: meeting short since we're supposed
  Mara Bogan: no,
  Kathleen Brown: to stop.
  Mara Bogan: not really yet, but
  Kathleen Brown: Okay.
  Mara Bogan: I've some ideas and I will uh
  Kathleen Brown: Anyways,
  Mara Bogan: say
  Kathleen Brown: the
  Mara Bogan: it
  Kathleen Brown: the
  Mara Bogan: uh
  Kathleen Brown: personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.
  Marie Mason: Okay.
  Mara Bogan: Okay.
  Kathleen Brown: I'm sure we have that.
  Marie Mason: Good luck everyone.
  Kathleen Brown: Yeah, thanks for attending.
  Lila Jones: Mm, good luck.
  Kathleen Brown: I'll see you back here in thirty minutes.
  Mara Bogan: Okay.
  Mara Bogan: Yes.
Updated Content: The goal of the project is to design an original, trendy and user-friendly remote control for TV. The team comprises Kathleen Brown, Mara Bogan, who is looking at user needs, Lila Jones, looking at usability, and Marie Mason, working on the engineering and materials. The project will be completed with three further meetings: the following meeting concerns the functional design. Kathleen Brown gave a quick overview of the equipment available. The remote  needs to be produced for 12.50 euros in order to be sold for double that amount. The whole team tried out the SMARTboard, by drawing their favourite animals. Afterwards, they discussed briefly their first ideas, including the use of light materials and usability concerns.