Extracted Content: Allen Nace: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control. So.
  Paul Breed: Okay.
  Allen Nace: So let's see the what
  Paul Breed: Yeah, so
  Allen Nace: did you prepare.
  Paul Breed: can you go out to the shared folder? Mm the
  Allen Nace: Sh
  Paul Breed: shared folder.
  Allen Nace: share folder for
  Paul Breed: Yes.
  Allen Nace: th your presentation?
  Paul Breed: We have a presentation.
  Allen Nace: Because I have here
  Paul Breed: Uh So I got the participant uh three. W uh. Three. It's the final design, yeah.
  Allen Nace: Okay just one.
  Paul Breed: S so so I discussed with
  Frank Hansen: Mm.
  Paul Breed: Guillaume. Right.
  Frank Hansen: Yeah.
  Paul Breed: And uh so we have and we we are both agreed on some two versions of the prototypes, because we not decided whether we to have an L_C_D_ or not because it's too expensive. So we come up with two versions. One with and one without L_C_D_s. Um but both comes with a charger and then detachable and uh or control module. And detachable big buttons for all people um. So.
  Frank Hansen: okay so I'll show you the the two prototypes. Here we have the first one with the beautiful uh L_C_D_ um display. You you can s here. And you can uh just um browse into the the navigation menu by uh joystick
  Paul Breed: Mm.
  Frank Hansen: joystick-like uh button. You can uh choose the direction and if you just push on it it's considered like
  Paul Breed: Mm.
  Frank Hansen: a enter function.
  Paul Breed: Mm-hmm.
  Frank Hansen: You have on the mm on the side here the microphone for the for the speech recognition. And here the the switch that control if you
  Allen Nace: Why
  Frank Hansen: want
  Allen Nace: you why you you put it in the the side?
  Frank Hansen: Well I I I think uh it's
  Allen Nace: It's not
  Frank Hansen: the
  Allen Nace: a good place maybe.
  Frank Hansen: Yeah
  Paul Breed: No i i
  Frank Hansen: but
  Paul Breed: it's the all around camer uh microphone isn't it. The the microphone picks up
  Frank Hansen: Yeah.
  Paul Breed: the speeches
  James Hubbard: Is it an
  Paul Breed: from
  James Hubbard: only
  Paul Breed: anywhere.
  James Hubbard: a single mic or a microphone array?
  Frank Hansen: Well so it's a microphone array.
  Allen Nace: Oh it's
  James Hubbard: Mm-hmm.
  Allen Nace: very costly, microphone
  Frank Hansen: No
  Allen Nace: array.
  Frank Hansen: it's
  Paul Breed: Yeah
  Frank Hansen: just a single microphone, and you I I think uh we we put it here because I think when you when you are browsing your L_C_D_
  James Hubbard: Yeah.
  Paul Breed: Mm.
  Frank Hansen: you will be close to well it's better to to to place it here th
  Paul Breed: Yeah
  Frank Hansen: than here,
  James Hubbard: Okay.
  Frank Hansen: for instance.
  Paul Breed: yeah.
  Frank Hansen: And here is a little switch that control if you want the the speaker uh recognition system to um to be on or off. And uh so this remote control comes up with its charger.
  Allen Nace: How much does it cost this one?
  Frank Hansen: Well this this prototype is um made for about uh well fi
  Paul Breed: For the
  Frank Hansen: fi fifteen fifteen dollars
  Paul Breed: Yeah.
  Allen Nace: Fifteen dollars?
  Frank Hansen: fifteen dollars, but uh well it's
  Allen Nace: above
  Frank Hansen: not
  Allen Nace: it's
  Frank Hansen: it's not
  Allen Nace: above
  Frank Hansen: uh
  Allen Nace: the budget.
  Frank Hansen: yeah, but uh it's just a prototype and if we uh if we optimises the um the uh voila.
  James Hubbard: The cost would be le reduced.
  Frank Hansen: Yeah the and the
  Paul Breed: Mm.
  Frank Hansen: the production costs we we can achieve
  Paul Breed: Hmm.
  Frank Hansen: uh about ten dollars.
  Allen Nace: How many b battery is there?
  Frank Hansen: How many, excuse James Hubbard?
  Allen Nace: Battery.
  Frank Hansen: Well uh f battery, we use uh
  Paul Breed: Is
  Frank Hansen: about
  Paul Breed: it n
  Frank Hansen: uh
  Paul Breed: the two A_A_s batteries in
  Frank Hansen: Yeah.
  Paul Breed: it. A_A_ rechargeable batteries.
  Frank Hansen: Rechargeable of course,
  Paul Breed: Yeah rechargeable
  Frank Hansen: because we have
  Paul Breed: batteries.
  Frank Hansen: the charger.
  Paul Breed: We have the charger so
  Frank Hansen: Yeah
  Paul Breed: it's no problem.
  Frank Hansen: and you just
  Allen Nace: So one one battery?
  Frank Hansen: On uh yeah one battery.
  James Hubbard: Is that two or one?
  Allen Nace: It's kinetic reserve.
  Paul Breed: Actually uh it's a flexible thing. You just n
  James Hubbard: Now
  Paul Breed: uh
  James Hubbard: what is the whole day rating for that?
  Frank Hansen: The
  James Hubbard: Whole
  Frank Hansen: excuse
  James Hubbard: day's
  Frank Hansen: James Hubbard?
  James Hubbard: rating. What type of battery?
  Frank Hansen: Oh yeah it's just a r uh simple battery a rechargeable uh
  Paul Breed: Yeah
  Frank Hansen: if you uh
  Paul Breed: yeah.
  Frank Hansen: like it's exist.
  James Hubbard: Something like a two A_, A_ three size batteries?
  Frank Hansen: Yeah.
  James Hubbard: Mm-hmm.
  Paul Breed: Yeah.
  Frank Hansen: So and if you want to charge the battery you just put the remote control like that
  Paul Breed: Yeah.
  Frank Hansen: to plug in the
  Paul Breed: Yeah.
  Frank Hansen: the charger and uh leave it uh alone,
  Paul Breed: Mm.
  Frank Hansen: it's alright. Then the next time you pick it, oh
  Paul Breed: At
  Frank Hansen: it
  Paul Breed: uh
  Frank Hansen: works.
  Paul Breed: yeah. I forgot to tell you there is only a single button there,
  Frank Hansen: Yeah
  Paul Breed: b this
  Frank Hansen: just explain
  Paul Breed: button
  Frank Hansen: the button uh
  Paul Breed: yeah alright.
  Frank Hansen: Norman.
  Paul Breed: This button is like the mouse is like a joystick, you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click
  Allen Nace: Mm.
  Paul Breed: all in a single button. You can move up, down, left, right, or you can do a swing. So a swing to the left, a swing to the right defines other functions. So even though it's a single button, but it is pretty s flexible because of the three hundred and sixty degree movement.
  James Hubbard: And the L_C_D_ is this one, on the
  Paul Breed: Yeah.
  James Hubbard: remote?
  Frank Hansen: Yep.
  Paul Breed: This is the version y that comes with L_C_D_.
  James Hubbard: Yeah.
  Paul Breed: Here I present another version without the L_C_D_.
  Allen Nace: I think it's not a good idea because after maybe one or two months
  Paul Breed: Mm.
  Allen Nace: of function is getting destroyed. If
  Paul Breed: Uh
  Allen Nace: you
  Paul Breed: okay
  Frank Hansen: Yeah
  Paul Breed: this is
  Frank Hansen: it's
  Paul Breed: new prototype uh.
  Frank Hansen: So we have the the second version also with the different uh button configuration. The second version is also simpler, we d uh we had just uh I have to put the microphone also. So basically th it's the
  James Hubbard: Uh-huh
  Frank Hansen: same
  James Hubbard: and also
  Frank Hansen: uh
  James Hubbard: the switch.
  Frank Hansen: yeah.
  Paul Breed: Yeah
  James Hubbard: Okay.
  Frank Hansen: Basically
  Paul Breed: yeah.
  Frank Hansen: it's the same uh things uh uh as uh I presented before. But here we have uh we have uh four buttons for navigation. Press one button uh acting
  Paul Breed: Mm.
  Frank Hansen: as a a enter button. So um yeah according to what you said it's more robust to the user.
  Allen Nace: Mm-hmm.
  James Hubbard: Mm-hmm.
  Frank Hansen: And uh it's also cheaper to produce. We can produce uh such remote control for about uh four dollars.
  Allen Nace: No four dollars, it's good.
  James Hubbard: And I think you forgot a point here have an button to find the charger,
  Paul Breed: Oh no th
  James Hubbard: because that's
  Paul Breed: actually
  James Hubbard: a major
  Paul Breed: th
  James Hubbard: that's
  Frank Hansen: Yeah
  Paul Breed: we'll
  James Hubbard: a
  Paul Breed: come
  Frank Hansen: it's
  Paul Breed: to that
  Frank Hansen: it's
  Paul Breed: point in
  Frank Hansen: it's
  Paul Breed: our
  Frank Hansen: embed in the
  Paul Breed: Yeah.
  Frank Hansen: uh speech recognition system.
  James Hubbard: Okay and
  Frank Hansen: So
  James Hubbard: if you disable speech recognition system then?
  Paul Breed: W w I'll I'll come to that point later
  James Hubbard: Mm
  Paul Breed: on.
  James Hubbard: hmm hmm hmm hmm hmm.
  Frank Hansen: so Norman will explain to you.
  Allen Nace: And
  Paul Breed: Yeah.
  Allen Nace: we
  James Hubbard: Okay.
  Allen Nace: will we will serve the charger with this?
  Frank Hansen: Yeah yeah
  Paul Breed: Th they
  Allen Nace: With
  Frank Hansen: of course
  Allen Nace: the remote control.
  Frank Hansen: mm.
  Paul Breed: either these with the uh the the charger any in either versions you they they ha they use the same charger
  Allen Nace: Okay
  Paul Breed: yeah.
  Allen Nace: so the price of the charger included in the
  Paul Breed: Uh it's a standard module so you should get it for a cheap price uh.
  Frank Hansen: Thank thank you.
  Allen Nace: Mm-hmm.
  Frank Hansen: And so
  Paul Breed: It's that
  Frank Hansen: mm-hmm.
  Paul Breed: same charger that you can use for the hand-phone but uh again depends on the types. I think we have to investigate more on that, but
  Allen Nace: The price should be below twelve
  Paul Breed: Yeah.
  Allen Nace: and a half Euro.
  Paul Breed: Yeah
  Allen Nace: Well
  Paul Breed: but
  Allen Nace: that's
  Paul Breed: as the Marketing
  Allen Nace: so
  Paul Breed: Manager says, people is willing to people are willing to pay more for good design.
  James Hubbard: Yeah people
  Allen Nace: We
  James Hubbard: are willing
  Allen Nace: have
  James Hubbard: to
  Allen Nace: we
  James Hubbard: pay more,
  Allen Nace: have just
  James Hubbard: but the company is not willing to invest more
  Paul Breed: Yeah.
  Allen Nace: The price
  James Hubbard: at the
  Allen Nace: of
  James Hubbard: moment.
  Allen Nace: selling is twenty
  Paul Breed: Yeah.
  Allen Nace: five Euros.
  Paul Breed: Mm-hmm.
  Allen Nace: And the price of
  Frank Hansen: Alright
  Allen Nace: production
  Frank Hansen: please uh go on Norman with the special
  James Hubbard: Or
  Frank Hansen: features.
  James Hubbard: uh
  Paul Breed: Yeah we'll we'll come up to that, the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more. If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system, so is uh modular.
  Allen Nace: That's for this basis function and if you want more you pay
  Paul Breed: Yeah
  Allen Nace: more.
  Paul Breed: yeah,
  James Hubbard: Something
  Paul Breed: for example
  James Hubbard: like
  Paul Breed: the L_C_D_,
  James Hubbard: customised.
  Paul Breed: you can take it
  James Hubbard: Yeah
  Paul Breed: you can put
  Allen Nace: Yeah.
  Paul Breed: it put it back in, or you can use the other one, or the speech recogniser with the microphone yeah yeah. You want a microphone to put in the
  Allen Nace: Okay.
  Paul Breed: speech recogniser you don't wan you pay less for the system you see.
  James Hubbard: Mm hmm hmm hmm.
  Paul Breed: So
  James Hubbard: Hmm okay.
  Paul Breed: It's pretty flexible in the yeah
  Frank Hansen: You also
  Paul Breed: price.
  Frank Hansen: have the
  Allen Nace: But
  Frank Hansen: the the two other modules for the parental control
  Paul Breed: Uh yeah yeah you should
  James Hubbard: And
  Frank Hansen: that
  Paul Breed: present
  James Hubbard: this
  Frank Hansen: that
  Paul Breed: that.
  James Hubbard: is
  Frank Hansen: you ca
  James Hubbard: other one?
  Frank Hansen: you can add up to the to your remote control i i if you uh if you want to to have more more power on what you do,
  Paul Breed: Yeah.
  Frank Hansen: and uh which channel you want to choose and so on. H here is just the the the module for the kids and th if the parents want
  James Hubbard: Mm
  Frank Hansen: to
  James Hubbard: hmm hmm
  Frank Hansen: watch
  James Hubbard: hmm.
  Frank Hansen: T_V_, up they come up with their modules, they just plug in it
  Paul Breed: Yeah
  Frank Hansen: and they can have all the control they want here.
  Paul Breed: Mm.
  Frank Hansen: We also have this module for uh old people
  Paul Breed: Hmm.
  Frank Hansen: with big buttons, clearly labelled, and it acts like the previous
  Paul Breed: Yeah.
  Frank Hansen: one, you just plug in and it works.
  James Hubbard: Mm-hmm.
  Paul Breed: Yeah the i the idea the the conceptual idea is that simplicity and powerful. Simplicity meaning that we have few buttons, powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the mm the same powerful functionalities. But in addition with simplicity. So that's the best idea, the cond that that's our uh an innovation um uh i in this uh design here.
  Allen Nace: Mm-hmm.
  Paul Breed: Okay now we come to other important features that I did not tell you. The first one is the speech recogniser, again it's detachable or add-on. And then we also have security feature for example this here oop it's very robust, it doesn't break and the material, what's the material
  Frank Hansen: The
  Paul Breed: again?
  Frank Hansen: titanium and
  Allen Nace: Titanium.
  Frank Hansen: so it's very uh
  Paul Breed: Again uh and the battery life is uh is an is an endurable one, again because this is A_A_ batteries you can choose the types of battery you want.
  James Hubbard: Yeah that's fine.
  Paul Breed: Lithium-ion may be a good one, but you can replace it with cheaper one, again you pay for what you get, and then um y the other p points are robust and misplacement reminder. So when you finish watching your T_V_ and you the you t you turn off the T_V_, uh and then there's this message coming out that uh please put that back to the charger,
  James Hubbard: Okay.
  Paul Breed: so that's the or is it that's the reminder part. Yeah and um And it also use a programmable channel and vocabulary, so we didn't define the vocabulary so it's up to the user to define
  James Hubbard: Mm hmm hmm hmm.
  Paul Breed: so sorry? And then uh because of the chil because children are using the device so we have also a a of T_V_ programmes by genre, and this can be used by the adult or by the children. So instead of choosing the channel you are choosing the T_V_ contents of the night. So it's pretty powerful, and that's that's why the num buttons are reduced, because of this feature. Yeah. And and for the materials that is cheap to produce I think uh it's quite clear from yeah. And also like the and the fancy designs yeah. Maybe we can
  Allen Nace: What
  Paul Breed: improve
  Allen Nace: what's
  Paul Breed: more on the design
  Allen Nace: Maybe yeah. What's
  Paul Breed: but
  Allen Nace: the price to p to produce?
  Paul Breed: uh this is the
  Frank Hansen: Well so the price to produce For uh the simplest one, say we start from four dollars to produce such a device. Uh it's
  Allen Nace: With
  Frank Hansen: about
  Allen Nace: with
  Frank Hansen: it
  Allen Nace: with the
  Frank Hansen: The
  James Hubbard: With the
  Allen Nace: charge?
  James Hubbard: charger?
  Frank Hansen: without without the charger
  Allen Nace: Okay.
  Paul Breed: Yeah.
  Frank Hansen: it's about uh well two dollars to produce uh the microphone and speech recognition systems. Two dollars for the uh for the add-on modules, and finally three dollars for the charger. So if you uh sum up uh everything
  Allen Nace: We don't have charger.
  Frank Hansen: wi with the L_C_D_, which costs two dollar, you have two plus four plus four plus two plus two. It's
  James Hubbard: I think
  Frank Hansen: about
  James Hubbard: we can use Excel.
  Allen Nace: We don't have all the options.
  Paul Breed: Yeah.
  Frank Hansen: so the total
  Allen Nace: Charger
  Frank Hansen: cost if
  Allen Nace: we
  Frank Hansen: you
  Allen Nace: don't have
  Frank Hansen: if
  Allen Nace: charger
  Frank Hansen: you want
  Allen Nace: here
  Frank Hansen: all the
  Allen Nace: either.
  Frank Hansen: fuct functionalities will be about uh fifteen dollars.
  Paul Breed: Yeah.
  Allen Nace: No it's
  Frank Hansen: But it's just if you want all functionalities.
  Allen Nace: it's below the the the budget.
  Paul Breed: Yeah.
  Frank Hansen: Excuse James Hubbard?
  Allen Nace: It's below the bu the budget.
  James Hubbard: Yeah it's a nice
  Allen Nace: We
  James Hubbard: input but we have an other inputs from the l public demands. I think we will just have a rough look and then we can make our statements, and we can finalise the product based
  Paul Breed: Yeah.
  James Hubbard: on this discu
  Frank Hansen: Yeah.
  James Hubbard: I think we can just go to my presentation then. We can wind up. Or we could uh come to some f uh final conclusions.
  James Hubbard: So the marketing made an evaluation criteria and these were some of the findings, and uh in the market the people are not really interested with L_C_D_, without L_C_D_, with speech recognition interface, or without speech recognition interface, but most of the people what they are interested is first thing is, they want to have an fancy look and feel, it should be very fancy with colourful and uh very handy to hold. And
  Paul Breed: Mm.
  James Hubbard: the second thing is it should be much more technologically innovative. Of course in that we could put L_C_D_ or recognition to be more technologically innovative. And the third one is easy to use.
  Frank Hansen: Well
  Paul Breed: Mm.
  Frank Hansen: I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen uh uh with just four buttons.
  James Hubbard: Okay and if we go to the next slide, here you can find these are the latest fashion updates, and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable, so people are really interested
  Paul Breed: Spongy
  James Hubbard: to see if
  Paul Breed: spongy.
  James Hubbard: they have an remote in the shape of the fruit or a vegetable, or
  Paul Breed: Mm
  James Hubbard: whatever they like.
  Paul Breed: mm.
  James Hubbard: So I think it should be much more customised
  Paul Breed: Mm
  James Hubbard: to make a different
  Paul Breed: mm.
  James Hubbard: uh shapes. And the second thing is, and if the material, they really do not want it to be very hard, as in the case of very pl plastic or titanium, it should be somewhat spongy.
  Frank Hansen: Okay.
  Paul Breed: But the the problem is that uh is it robust to mishandling?
  James Hubbard: Um.
  Paul Breed: We have you should find a material that is robust at the same time spongy.
  Frank Hansen: A
  James Hubbard: Yeah
  Frank Hansen: sponge.
  James Hubbard: so
  Paul Breed: Spongy.
  James Hubbard: uh so finally we have these three criterias. One is fancy look, second is innovative, and third is easy to use. So these are the f uh three criteria on which we are going to build our remote.
  Paul Breed: Mm-hmm.
  James Hubbard: So
  Frank Hansen: Hmm.
  James Hubbard: and we have an evaluation criteria for each one of these, say that we have a seven point scale, from one to seven,
  Paul Breed: Mm-hmm.
  James Hubbard: and for each of the product you could just give James Hubbard the scale according to this.
  Paul Breed: Mm.
  James Hubbard: So now you have with L_C_D_ and without L_C_D_, so
  Paul Breed: Mm.
  James Hubbard: on this scale, if it is true, if it is if it has a fancy look you could just tell James Hubbard one, or if it is false, it doesn't it looks uh it doesn't look much fancy, then you could just tell James Hubbard seven. So
  Paul Breed: So
  James Hubbard: We can make our study on this and
  Paul Breed: so is the e evaluation depending on us or other users?
  James Hubbard: No no we have you have designed two products now,
  Allen Nace: Yeah.
  James Hubbard: one is with L_C_D_ and without
  Paul Breed: Yeah.
  Frank Hansen: Yeah.
  James Hubbard: L_C_D_.
  Paul Breed: But who will give the scoring uh we ourself or
  Allen Nace: You.
  James Hubbard: According
  Paul Breed: or a
  James Hubbard: to
  Paul Breed: third party?
  James Hubbard: you, no according to you designers, how will feel does it uh with
  Paul Breed: Mm.
  James Hubbard: L_C_D_ and without L_C_D_? Okay let us make this L_ and without L_C_D_. On on this scale the L_C_D_
  Paul Breed: Mm.
  James Hubbard: remote control. How do
  Paul Breed: Mm.
  James Hubbard: you look how does it look? D is it very fancy or doesn't look much fancy?
  Frank Hansen: Well it doesn't look much fancy I'll I'll say three or four.
  James Hubbard: And you both agree for that?
  Allen Nace: And you?
  Paul Breed: I think we can improve on the design.
  Frank Hansen: Yeah.
  Paul Breed: Som
  Frank Hansen: It's it
  Paul Breed: someone
  Frank Hansen: it
  Paul Breed: um commented this is like a the stone age uh design. Um we have been focused all all this time on the
  Frank Hansen: Technical
  Paul Breed: on the technical
  Frank Hansen: aspects.
  Paul Breed: aspect, functional aspect, but also the simplicity.
  Allen Nace: Mm-hmm.
  Paul Breed: As for the design maybe we c should hire a designer
  James Hubbard: So I take
  Paul Breed: to
  James Hubbard: three on
  Paul Breed: help.
  Frank Hansen: Yeah
  James Hubbard: with
  Frank Hansen: a three.
  James Hubbard: L_C_D_? So without
  Paul Breed: Yeah.
  James Hubbard: L_C_D_ how would you rate it?
  Frank Hansen: Uh four.
  James Hubbard: Four.
  Frank Hansen: I think it's it's uh more easy to make f fancy things when it's not complicated
  Paul Breed: Yeah. Yeah.
  James Hubbard: And in the sense of innovativeness, with L_C_D_.
  Frank Hansen: Well it's it's the same for both so I will give a five, six.
  Paul Breed: Mm.
  James Hubbard: Five with L_C_D_ and
  Frank Hansen: Well five also uh
  Paul Breed: Yeah
  Frank Hansen: Norman please.
  Allen Nace: Uh
  Paul Breed: from the innovation aspect I feel that uh what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that um the retrieval of T_V_ programmes by content, because uh that is really innovative, and for now and another innovation we have is simplicity and simplicity, few buttons, we've uh
  Frank Hansen: With lot of functionalities.
  Paul Breed: A lot of functionalities.
  James Hubbard: So
  Paul Breed: So
  James Hubbard: without
  Paul Breed: that is
  James Hubbard: L_C_D_?
  Paul Breed: uh that is uh for both th Our gi I think that the our our product is uh has the best in all well this is a biased judgement
  James Hubbard: No
  Paul Breed: because
  James Hubbard: no according
  Paul Breed: we designed
  James Hubbard: to design
  Paul Breed: them.
  James Hubbard: aspect we want to know how
  Paul Breed: Yeah.
  James Hubbard: would you feel the innovativeness?
  Paul Breed: Uh the innovation is v is very high I think.
  James Hubbard: With
  Allen Nace: For
  James Hubbard: L_C_D_.
  Allen Nace: L_C_D_.
  James Hubbard: And without
  Paul Breed: Both.
  James Hubbard: L_C_D_?
  Frank Hansen: Mm for both it's
  Paul Breed: For both.
  Frank Hansen: the the same innovations.
  Paul Breed: It's the same innovation.
  James Hubbard: Okay.
  Paul Breed: So maybe I can put six to seven.
  Frank Hansen: six, let's
  Allen Nace: Without
  Frank Hansen: go for
  Allen Nace: L_C_D_.
  Frank Hansen: six.
  Paul Breed: Both.
  James Hubbard: No actually uh to make it with L_C_D_ you make more efforts. So I there is high innovativeness included if you make it with L_C_D_
  Frank Hansen: Yeah.
  James Hubbard: y then when it is without L_C_D_
  Paul Breed: Mm.
  James Hubbard: there is not much
  Allen Nace: Uh no
  James Hubbard: innovativeness.
  Allen Nace: innovative yeah.
  James Hubbard: So
  Paul Breed: Uh
  James Hubbard: we
  Paul Breed: uh
  James Hubbard: can't
  Paul Breed: uh
  James Hubbard: go
  Paul Breed: there w there was a there was a issue here is that what are what is the display on the L_C_D_? We haven't really uh
  Frank Hansen: Talk
  James Hubbard: I mean
  Paul Breed: determined
  Frank Hansen: about
  James Hubbard: that what you are sayin that's
  Paul Breed: what
  James Hubbard: what the
  Paul Breed: are actually
  James Hubbard: design
  Paul Breed: actually it's good to have a L_C_D_ but what are we gonna display on a L_C_D_?
  James Hubbard: No it's like this, I mean on the L_C_D_, according to what I understand from your model is,
  Allen Nace: So let's remove
  James Hubbard: you
  Allen Nace: it.
  James Hubbard: have a joystick here,
  Paul Breed: Yeah?
  James Hubbard: and you have L_C_D_,
  Paul Breed: Yeah.
  James Hubbard: you just press your joystick, you get here a programme.
  Paul Breed: Yeah but
  Frank Hansen: Yeah
  James Hubbard: Uh
  Frank Hansen: but
  James Hubbard: then
  Frank Hansen: you have
  Allen Nace: But
  Frank Hansen: the same programme on the T_V_ screen.
  Paul Breed: Yes exactly.
  Allen Nace: This is the problem.
  James Hubbard: No on the T_V_ you don't it doesn't display on the T_V_ now.
  Frank Hansen: If you have the L_C_D_,
  James Hubbard: L_C_D_?
  Frank Hansen: but if n
  James Hubbard: Then uh there is no meaning in having it on the T_V_.
  Frank Hansen: Yeah.
  James Hubbard: a channels, volume and all the stuff
  Paul Breed: But
  James Hubbard: and what
  Paul Breed: you cannot
  James Hubbard: a
  Paul Breed: display all on a L_C_D_.
  James Hubbard: I mean that depends upon your design, so
  Paul Breed: Anyway for for the users who who who opt for L_C_D_
  James Hubbard: I mean
  Paul Breed: we'll give them the give them the L_C_D_, we give what the customer uh wants, right.
  Frank Hansen: Yeah.
  James Hubbard: So without L_C_D_ you want to put it fi the same level of innovativeness? And which do you recommend e easy to use, with L_C_D_ or without L_C_D_?
  Frank Hansen: Well I think both are really easy to use because there are few button buttons,
  Paul Breed: Yeah.
  Frank Hansen: and uh well t p the menu are clear,
  Paul Breed: Yeah.
  Frank Hansen: well-organised, so
  Paul Breed: Yeah.
  Frank Hansen: Well with little knowing of the technology you can you can easily use the product so I will give a six for the easy
  Paul Breed: Yeah
  Frank Hansen: to use.
  Paul Breed: I think sorry.
  Allen Nace: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_. Because
  James Hubbard: Yeah.
  Allen Nace: that's with L_C_D_ just will increase the price, and I thi i they have the same rate so
  Paul Breed: Yeah.
  Allen Nace: without L_C_D_
  James Hubbard: Or we can
  Allen Nace: it
  James Hubbard: just
  Allen Nace: will be
  James Hubbard: go back to the previous slide uh where we ha we have a few updates. So I mean in the product design you could just amend it to make some few changes
  Paul Breed: Yeah.
  James Hubbard: according to fruit and
  Paul Breed: Yeah.
  James Hubbard: vegetable or a spongy touch
  Paul Breed: Yeah.
  James Hubbard: without L_C_D_ and without speech recognition. Even then our product is going to be
  Frank Hansen: Yeah, it's
  James Hubbard: very
  Frank Hansen: cheaper
  James Hubbard: good.
  Frank Hansen: to produce.
  James Hubbard: Yeah.
  Paul Breed: Mm. S
  Frank Hansen: And uh if the the well if we have less technology we have more liberty to uh
  James Hubbard: Yeah
  Frank Hansen: for
  James Hubbard: that's
  Frank Hansen: the shape
  James Hubbard: right.
  Frank Hansen: and uh things like that so
  Paul Breed: Yeah. I have another thing to say about the easy to use aspect. I think the easy to use uh aspect is different for different people.
  Frank Hansen: Yep.
  Paul Breed: For the
  Allen Nace: Mm-hmm.
  Paul Breed: young generation easy to use may be very complicated because uh they w they wants lot of controls with lots of buttons. For kids they want simply the s similarit
  James Hubbard: Yeah
  Paul Breed: for
  James Hubbard: yeah
  Paul Breed: the old
  James Hubbard: that's
  Paul Breed: people
  James Hubbard: right.
  Paul Breed: they want simplicity, so that's why we have the parental module. Uh we can ha have build a more complex design if if they want it, but but uh what I'm trying to say here is that the um we have different sets of buttons for different kinds of people. So in terms of easy to use I think it's very user customisable. User customisation is very important yeah.
  Frank Hansen: Yeah.
  Paul Breed: Yeah so
  James Hubbard: So without
  Frank Hansen: Six.
  James Hubbard: L_C_D_ I just take it five?
  Allen Nace: Mm-hmm.
  Paul Breed: W
  James Hubbard: Or
  Paul Breed: uh
  James Hubbard: you want it to be six?
  Frank Hansen: Um six.
  Paul Breed: I think it's the same. Yeah.
  Frank Hansen: Yes as you say, with better uh
  Allen Nace: Without
  James Hubbard: S s
  Allen Nace: L_C_D_.
  James Hubbard: oh
  Frank Hansen: yeah.
  James Hubbard: I think it's better to have this without L_C_D_.
  Frank Hansen: And to improve the
  James Hubbard: As our
  Frank Hansen: the
  James Hubbard: Programme
  Frank Hansen: look.
  James Hubbard: Manager s
  Paul Breed: Yeah.
  James Hubbard: Pro Project Manager says that without L_C_D_ it is going to reduce the cost also,
  Allen Nace: Yeah.
  James Hubbard: and
  Paul Breed: Mm.
  James Hubbard: it's going to be much
  Frank Hansen: Yes
  James Hubbard: simpler
  Frank Hansen: and to
  James Hubbard: to
  Frank Hansen: give
  James Hubbard: use.
  Frank Hansen: us more liberty to have a fancy look so
  Paul Breed: Yeah.
  Frank Hansen: so let's go back to our laboratory and
  James Hubbard: So.
  Allen Nace: What
  Paul Breed: To improve
  Allen Nace: a what
  Paul Breed: on
  Allen Nace: what
  Paul Breed: the design.
  Allen Nace: about the sys speech recognition?
  Paul Breed: Huh?
  Allen Nace: what about the integration of
  Paul Breed: The
  Allen Nace: speech
  Paul Breed: speech recogniser
  Allen Nace: recognition?
  Paul Breed: is a add-on module.
  Frank Hansen: Yeah.
  Paul Breed: Right?
  James Hubbard: That's going to be an optional. If somebody wants to buy it they can have it, otherwise
  Allen Nace: Ah
  James Hubbard: no.
  Allen Nace: so it's optional
  James Hubbard: It's
  Allen Nace: with
  James Hubbard: an
  Allen Nace: the
  James Hubbard: optional.
  Allen Nace: okay.
  Paul Breed: Yeah.
  Frank Hansen: It's optional yeah, since well according to this study uh people more
  Allen Nace: I think
  Frank Hansen: likes
  Allen Nace: it will
  Frank Hansen: more
  Allen Nace: be I
  Frank Hansen: to have
  Allen Nace: think
  Frank Hansen: a spongy
  Allen Nace: i
  Frank Hansen: uh remote
  James Hubbard: Yeah.
  Frank Hansen: control than
  Allen Nace: I think it will be better if we have all these modules in the same remote control, because maybe parents will
  James Hubbard: Yeah, but
  Allen Nace: lose
  James Hubbard: I mean
  Allen Nace: these
  James Hubbard: if you have
  Allen Nace: uh
  James Hubbard: an add-ons, the kids may just uh hide the parental module
  Allen Nace: Yeah.
  James Hubbard: and
  Allen Nace: Or
  James Hubbard: so
  Allen Nace: ma
  James Hubbard: that their
  Allen Nace: yeah.
  James Hubbard: parents can't
  Allen Nace: Or
  James Hubbard: use
  Allen Nace: maybe
  James Hubbard: it.
  Allen Nace: parents they can for forget where they put it or, so mayb better if you have all this in the same
  James Hubbard: In the same set, yeah,
  Paul Breed: Oh.
  James Hubbard: and and individual buttons to make them work.
  Allen Nace: Yeah.
  Paul Breed: The problem is if i we are bla if a customer wants a certain component, and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people, and not all people will need all the functionalities we propose to them. So we might lose the customer because of this. I don't know, what do you
  Allen Nace: So
  Paul Breed: think
  Allen Nace: you mean that
  Paul Breed: uh?
  Allen Nace: even if these modules will be will be functional uh will be optional.
  Paul Breed: Yes exa what do you think, I don't know. You are Marketing
  James Hubbard: I mean
  Allen Nace: Uh
  James Hubbard: how
  Paul Breed: Manag.
  James Hubbard: to how to how to make a marketing survey that
  Paul Breed: Yeah.
  James Hubbard: uh how many married couple or how many couples have a T_V_ or to the number or singles who have a television.
  Frank Hansen: Yeah.
  James Hubbard: So based on that I think
  Paul Breed: Yeah. But the the question is n does those modularity increase the production cost or decrease the production cost?
  Allen Nace: I think it inc increase.
  Frank Hansen: if Well you can if you had
  Allen Nace: I
  Frank Hansen: uh
  Allen Nace: think it
  Frank Hansen: something
  Allen Nace: i increases.
  Frank Hansen: li Oh no, because if you if you add uh something well yeah maybe because it's three different pieces uh
  Allen Nace: Hmm.
  Frank Hansen: to to to build but
  James Hubbard: But you can make it on a single P_C_ with three different options.
  Frank Hansen: Yeah yeah yeah it's I think it's cheaper if you
  Paul Breed: Mm.
  Frank Hansen: if you already built the all the functionalities um
  Paul Breed: Mm.
  Frank Hansen: on the same module, but uh
  Paul Breed: Yeah.
  James Hubbard: On the same P_C_B_
  Frank Hansen: Yeah.
  James Hubbard: yeah
  Paul Breed: Well
  James Hubbard: yeah.
  Paul Breed: well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer, because the same customer will come back to buy other add-ons.
  James Hubbard: Yeah that's right.
  Paul Breed: So
  James Hubbard: I mean you could
  Paul Breed: so
  James Hubbard: just provide with an optional.
  Paul Breed: Yeah i i so if don't don't buy now they can buy i in the future. So in in that way you're actually keeping the cus the same customer, attracting them to come back in again and again.
  James Hubbard: So it's something like a Microsoft product
  Paul Breed: We're
  Allen Nace: And
  Paul Breed: not
  James Hubbard: update.
  Paul Breed: trying to follow
  Allen Nace: and we
  Paul Breed: the Microsoft
  Allen Nace: we we we we we don't want that.
  Paul Breed: and we don't want to the m
  James Hubbard: Updates and we sell it. We make updates and sell it.
  Paul Breed: Yeah well if the buyers can be up the th would be can be upgraded, it would be a good thing right?
  Frank Hansen: Yeah.
  Paul Breed: Yeah, it depends on the
  James Hubbard: And uh what's the idea about uh
  Paul Breed: v
  James Hubbard: the shape of
  Paul Breed: production.
  James Hubbard: the remote controls? Uh
  Frank Hansen: Well
  James Hubbard: can
  Frank Hansen: so
  James Hubbard: they be made into a fruit and vegetable
  Frank Hansen: Yeah
  James Hubbard: types?
  Frank Hansen: yeah
  James Hubbard: Do you require different
  Frank Hansen: I think
  James Hubbard: types
  Frank Hansen: we are
  James Hubbard: of P_C_B_s and
  Frank Hansen: yeah but we are also the um well the components will have to change because uh we have to deal with the shape and um but
  Paul Breed: Mm.
  Frank Hansen: I don't think it will uh increase the cost too much so
  James Hubbard: Or uh it could be like this the P_C_B_ would be the same for all, but only the exterior uh
  Paul Breed: Mm.
  James Hubbard: shape is different o for all.
  Frank Hansen: Uh well but it's a bit complicated to if if if you need machines to different machines to
  Paul Breed: Yeah.
  Frank Hansen: um ah well
  Paul Breed: What we can change is to propose the customers with skins. For example the i the mobile phones nowaday,
  James Hubbard: Yeah, yeah that's
  Paul Breed: they sell
  James Hubbard: right.
  Paul Breed: different kinds of skin and then people just feel that oh I have a new skin and looks better.
  Frank Hansen: Yeah yeah we can have the same
  Paul Breed: Yeah.
  Frank Hansen: global shape and then uh
  Paul Breed: Yeah.
  Frank Hansen: add on
  James Hubbard: Yeah that's
  Frank Hansen: skins
  James Hubbard: right.
  Frank Hansen: and
  Paul Breed: Yeah.
  Frank Hansen: with with this uh tex spongy texture uh things
  Paul Breed: Yeah
  Frank Hansen: like that.
  Paul Breed: you can pl in what material would that be in uh?
  Frank Hansen: Sponge.
  James Hubbard: I think you need to look into the material.
  Paul Breed: Yeah or furry like a pet dog kind of thing.
  James Hubbard: Yeah yeah.
  Frank Hansen: Okay.
  Allen Nace: So
  Frank Hansen: So we finished the prototype uh presentation if you have uh something else to say.
  James Hubbard: I think Allen Nace would be interested to look about the financial issues in making these models.
  Allen Nace: Project evaluation project satisfaction, for example. I don't know, we have to ask these question. We have to give answers so
  Paul Breed: I suppose that you this criteria, is it?
  Allen Nace: Project evaluation.
  Paul Breed: Room for creativity. This room is a bit small, but but I think it's okay for us to work with.
  James Hubbard: I feel it's fine, we know we don't need uh I think it's okay.
  Paul Breed: Yeah mm.
  Frank Hansen: That
  James Hubbard: This is
  Frank Hansen: was
  James Hubbard: fine
  Frank Hansen: good.
  James Hubbard: for making a presentat
  Paul Breed: Mm.
  James Hubbard: for project presentations.
  Paul Breed: Yeah
  Frank Hansen: Yeah.
  Paul Breed: anyway we have the laboratory nearby to build our modules so it's okay.
  Allen Nace: Mm-hmm.
  James Hubbard: And the leadership was excellent.
  Allen Nace: Yeah I think so.
  Paul Breed: Good job
  Frank Hansen: Fine yes uh.
  Paul Breed: good
  Allen Nace: He gave you the liberty to talk
  Paul Breed: job.
  James Hubbard: Yeah
  Allen Nace: as
  James Hubbard: that's
  Allen Nace: you
  James Hubbard: right.
  Allen Nace: wants.
  James Hubbard: Yeah that's right.
  Allen Nace: Uh the teamwork was very very good.
  Frank Hansen: Very democratic.
  Allen Nace: I was really I am very satisfying to work with with
  Frank Hansen: Thank
  Allen Nace: you.
  Frank Hansen: you.
  Paul Breed: Thank you.
  Allen Nace: Oh.
  Frank Hansen: Alright.
  Paul Breed: Alright.
  James Hubbard: And new ideas found. Any new ideas to make these presentations more interactive and more interesting?
  Paul Breed: Mm.
  Frank Hansen: Come up with new product.
  James Hubbard: I mean uh what type of product would you think could we make this more interesting?
  Allen Nace: Less fancy.
  Paul Breed: Mm we I I know something, we need more cakes, more biscuits on the table while we have meetings.
  Frank Hansen: Yeah and also more well uh more seriously I think it's
  Paul Breed: Mm.
  Frank Hansen: it's a good idea to have uh clear clear points whenever we do a meeting uh prior to the meeting to have uh well a list with the points who will be discussed or things like that, but I think it's alright. We achieved uh project goal I
  James Hubbard: Yeah
  Frank Hansen: think.
  James Hubbard: that is within
  Allen Nace: De
  James Hubbard: the budget.
  Paul Breed: Mm.
  Frank Hansen: It's w yes,
  James Hubbard: And the evaluation
  Frank Hansen: more
  Allen Nace: Without
  Frank Hansen: or less.
  James Hubbard: was
  Allen Nace: without L_C_D_, without speech recognition,
  James Hubbard: Yeah that's
  Frank Hansen: Yeah
  James Hubbard: right.
  Frank Hansen: but
  Allen Nace: it will be simple.
  Frank Hansen: Alright.
  James Hubbard: And the next
  Frank Hansen: So.
  James Hubbard: is celebration. So
  Frank Hansen: So uh coffee machine.
  Allen Nace: Yeah free free coffee.
  Frank Hansen: Okay.
  Paul Breed: Alright then, we finished?
  Allen Nace: Yeah
  James Hubbard: Yeah
  Allen Nace: thank
  Paul Breed: Thank
  James Hubbard: thank
  Allen Nace: you
  Paul Breed: you
  Allen Nace: for
  Paul Breed: very
  James Hubbard: you,
  Allen Nace: your
  James Hubbard: thank
  Paul Breed: much.
  James Hubbard: you very much.
  Allen Nace: work and
Updated Content: Paul Breed and Frank Hansen presented two prototypes, one with an LCD screen and one without. They demonstrated how to navigate through the menus and presented the voice recognition and energy source components and the charging stand. They discussed their modular design. They discussed the parental control module and the titanium casing. The production costs were below budget for the basic models. James Hubbard presented three important user requirements, and also the fruit and vegetable and spongy material trends in fashion. He then led an evaluation of the prototypes according to these requirements. The group did not feel that the remotes sufficiently met the criteria. They decided to continue working on the design and to take out the LCD screen and voice recognition. They discussed the modular design and its advantages in attracting customers. The group discussed how to incorporate the fashion trends; it was suggested that one shape was used, which could be customized with skins. Allen Nace led an evaluation of the group's experience on the project. The group was pleased with the teamwork and leadership, but one participant complained that not enough information was given about each meeting's agenda.