Extracted Content: Paul Griffith: Uh it fell off. One, two, three, four, yeah, we're ready. Okay. Welcome to this second meeting. Um it's now quarter after twelve and we're given forty minutes um for this meeting. This is a meeting on functional design. Um and I wanna welcome you all and thank you all for doing some research in between. Um I did took the minutes from the first meeting and I'll show them to you in a moment. Um I know each of you have a presentation and in thinking about the forty minutes, I thought it would take only like three minutes for the previous minutes, um each of you having about seven minutes or maybe a little more, maybe a little less for your pre presentations and a little discussion, because there's I happen to have been told there were some new project requirements and we have to make some uh decision on what functions it will have. Okay? Is this
  Larry Doyle: Yes.
  Paul Griffith: ap
  Kenneth Tufts: Oops.
  Paul Griffith: everybody agree with this?
  Scott Silverthorn: Yes.
  Paul Griffith: Okay. Um and after the meeting there'll be things to be done and as you can see it says we get to get lunch, um and then some more individual work and then putting minutes away and individual actions. Um but uh now for the minutes of the first meeting. And go to that one. Um as you can see it was this earlier today. Um Kate, Steph, Sarah and myself in our four capacities were present. I opened the meeting, the product was developed uh and reviewed, and we talked about the financial end of it. Um and it had some implications, um the four million sales target and new ideas of not too many buttons, bright colours and some of the influence of the Japanese. And we closed early so you could then proceed with your research and getting your reports together for tod this meeting Anybody have any questions on those minutes? Are they complete, did they discuss everything that we covered last time? 'Kay.
  Kenneth Tufts: Uh I think
  Paul Griffith: Did I miss
  Kenneth Tufts: so,
  Paul Griffith: something?
  Kenneth Tufts: we we we about the the individual roles that we each had as well.
  Scott Silverthorn: Mm-hmm.
  Paul Griffith: Yeah. I'm afraid I incorporated that when I said who was present, but
  Kenneth Tufts: Okay.
  Paul Griffith: yes, we did, and we did a little bit of uh team building of uh of making the pictures, but I didn't think those were appropriate to the minutes necessarily. So um as a group I think we've are they're accepting the minutes.
  Scott Silverthorn: Okay,
  Paul Griffith: And
  Scott Silverthorn: I
  Paul Griffith: uh
  Scott Silverthorn: the.
  Paul Griffith: okay.
  Scott Silverthorn: Is that what we're supposed to say?
  Paul Griffith: Yeah.
  Larry Doyle: Yeah, I do.
  Paul Griffith: Good. Um, then we'll move to the three presentations. Okay?
  Scott Silverthorn: Okay.
  Paul Griffith: Okay. Mm we need to move this. Who wants to go f first? That's as far as it goes.
  Larry Doyle: Uh not really to touch those. Oh it doesn't have any on, does it? That's fine.
  Scott Silverthorn: Excellent, thank
  Kenneth Tufts: Oy,
  Scott Silverthorn: you.
  Kenneth Tufts: big loop under the table.
  Paul Griffith: She said we didn't need to screw it in.
  Scott Silverthorn: Okay. Okay, that looks good.
  Paul Griffith: It's doing its thing. There we are.
  Scott Silverthorn: Alright. Thank you very much. Um. One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls and I think that this is an opportunity really take Real Reaction in the direction of of similar of handheld tools that have been by of us and to kind of bring the control into the si realm as an accessible um useful electronic device, as opposed to something that is lost in the couch and what have you. So um my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools. Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now, and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard. And if we devote some energy into this, I think the um recent productions of Real Reaction, the I go everywhere power and the high definition D_V_D_ players although it makes immediate sense to have our remote control interact with these, I think we can also use this as a platform to make it interact with other tools. And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh will only benefit from the positive feedback from our well designed tool. So again, most uh users really dislike the current look and feel of remote controls. Um fifty percent I think of all these uh numbers the most important is fifty percent of user say they only use ten percent of the buttons. And eighty percent of users, and if we think about this there are a lot of uh television, D_V_D_, stereo remote control users out there, eighty percent would spend more money on a remote control that looks fancy.
  Kenneth Tufts: Could can I ask where these figures come from, is this market
  Scott Silverthorn: Um
  Kenneth Tufts: research
  Scott Silverthorn: it
  Kenneth Tufts: we've
  Scott Silverthorn: was market research and there were a hundred people in the room, so eighty out of a hundred said they would spend more money.
  Paul Griffith: Now
  Kenneth Tufts: Mm-hmm.
  Paul Griffith: in between, as Paul Griffith, they sent Scott Silverthorn an email from the powers that be
  Scott Silverthorn: Mm-hmm.
  Paul Griffith: um that teletext is outdated um and the internet is coming in as important, but that they want this remote control to only be for T_V_ um with incorporating the corporate image, colour and slogan.
  Scott Silverthorn: Mm-hmm. Well I think we can I I think we can really focus on this remote and and again bring the Real Reaction um brand in in and and get some positive marketing for our other tools, even if we directly don't um advertise for the I go everywhere line.
  Paul Griffith: Mm.
  Scott Silverthorn: So an interesting um element was the would you pay more for speech recognition question. So these market research uh
  Paul Griffith: Hmm.
  Scott Silverthorn: uh questionnaires looked into your your uh concern about technology and s specifically wanted to find out information about speech recognition.
  Paul Griffith: Okay.
  Scott Silverthorn: Now the early adopters, those of us who grew up with technology and uh luck lucky for us have the uh cash to to pay for it, the young age group without the mortgages and responsibilities, ninety one percent of them would pay more for speech recognition in a remote control. Very interesting, I I leave this up to the group to decide if we wanna use this uh if and you know, the
  Paul Griffith: Mm.
  Scott Silverthorn: the designers, but ninety one percent, fifteen
  Paul Griffith: Is that a
  Scott Silverthorn: to
  Paul Griffith: large
  Scott Silverthorn: twenty
  Paul Griffith: enough
  Scott Silverthorn: five
  Paul Griffith: target market to target it?
  Scott Silverthorn: Well, I I I think especially in terms of growth, I think this would be a very smart group to target. I mean s three quarters of the next age group, twenty five to thirty five are interested, and uh with the technologies improving, if we can get these uh
  Paul Griffith: In real numbers, does
  Scott Silverthorn: Yeah.
  Paul Griffith: the ninety one percent and the seventy six percent translate to ex
  Scott Silverthorn: To
  Paul Griffith: in excess of the four million?
  Scott Silverthorn: Um yes.
  Paul Griffith: Or eight million.
  Scott Silverthorn: Yes. But would you pay more and does it work and is it approachable and and did I know that it was
  Paul Griffith: Hmm.
  Scott Silverthorn: it was an that's a that's a very good question.
  Paul Griffith: Yeah.
  Scott Silverthorn: I
  Kenneth Tufts: Um
  Scott Silverthorn: don't know if speech recognition should be um should be included, but
  Paul Griffith: Mm.
  Scott Silverthorn: I think it's an interesting I think that maybe shows more about uh being open to technology.
  Larry Doyle: Uh it definitely
  Paul Griffith: Mm.
  Larry Doyle: needs uh
  Scott Silverthorn: Shall
  Larry Doyle: a
  Scott Silverthorn: I go
  Larry Doyle: lot
  Scott Silverthorn: back?
  Larry Doyle: more research on like how much more it would be and
  Scott Silverthorn: Yeah, yeah.
  Larry Doyle: any, you know, existing examples, and what reactions to them have been,
  Scott Silverthorn: Yeah.
  Larry Doyle: and
  Kenneth Tufts: How d I'm
  Larry Doyle: that sort
  Kenneth Tufts: wondering
  Larry Doyle: of thing.
  Kenneth Tufts: how how ou how our target price compares with the the typical price of these things. I expect an Industrial Designer should know that, but if we're aiming to to build this thing for twelve Euros fifty that a lot or a little
  Scott Silverthorn: Exactly. I mean I I I uh did not receive any information on that, but I think the competition, sussing out what other people are doing and what's in the pipeline is very very important, because um there is a question about do you want an L_C_D_ screen and and that wasn't responded to, but uh some of the larger remotes do have screens where you can navigate, you know, so it turns into something uh perhaps you all have seen uh the Osbournes where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a uh a small tray. You know, it's I a and I
  Kenneth Tufts: Sh
  Scott Silverthorn: think,
  Kenneth Tufts: surely
  Scott Silverthorn: you know
  Kenneth Tufts: he's in the wrong age group. He must be w one of a s small population.
  Scott Silverthorn: No, no, you
  Paul Griffith: Mm.
  Scott Silverthorn: Kate, you're exactly right there. But I think the key is to get the early adopters, people who are familiar with technology and and uh they'll be
  Paul Griffith: But we're not looking at whether they're early adopters
  Scott Silverthorn: Uh,
  Paul Griffith: on that
  Scott Silverthorn: mm.
  Paul Griffith: screen, that's looking
  Scott Silverthorn: Exactly.
  Paul Griffith: at age groups.
  Scott Silverthorn: I yes,
  Paul Griffith: Leap. Hmm.
  Scott Silverthorn: you know, um
  Paul Griffith: Mm.
  Scott Silverthorn: so
  Paul Griffith: Okay, you had the other power channel.
  Scott Silverthorn: I think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist, power, channel, volume and everything else is is uh up to the designers. And this is this is also supported by the market research.
  Paul Griffith: Okay.
  Scott Silverthorn: Thank you. That's my contribution.
  Paul Griffith: Alright. And we'll turn to the next presentation.
  Paul Griffith: I think she said we don't need to screw it in, just stick it in. And then press, what? F F_N_ and F_ eight. Next to the control button on the bottom, and then F_ eight at the top.
  Larry Doyle: Yeah, press
  Paul Griffith: And
  Larry Doyle: them.
  Paul Griffith: then w be patient.
  Larry Doyle: Yeah, here we go.
  Paul Griffith: Tada.
  Kenneth Tufts: And if you want it to go into slide show mode, it's that little button there.
  Larry Doyle: Can I not just uh do each one in order?
  Kenneth Tufts: I you can if you like, it it that that just sets it up to do a p a p
  Paul Griffith: There
  Larry Doyle: That?
  Paul Griffith: we are.
  Kenneth Tufts: no that one, that one there.
  Paul Griffith: Yay.
  Larry Doyle: That?
  Kenneth Tufts: Left, left a bit, left a bit,
  Larry Doyle: That?
  Kenneth Tufts: that one, yep. click when you wanna go on.
  Larry Doyle: Right, technical design. Uh well I think first off, basically I do agree with what Sarah has defined as as uh your personal preferences,yeah. I think we need uh a more streamlined volume with no extraneous functions. So my method was to look at the existing remotes and what functions they have. And what we all need to discuss is whether we want these functions uh pretty much the same as what existing remotes have. If we can build on this with the speech recognition, that's not something I'd thought about at all, but it's also something we can discuss.
  Paul Griffith: Okay.
  Larry Doyle: Um and and I presume we can miss out the functions really to to a video or D_V_D_ remote control, if this is only gonna be a, you
  Paul Griffith: T_V_
  Larry Doyle: know, satellite,
  Paul Griffith: only.
  Larry Doyle: cable, T_V_ remote control. So these are two models of existing remote controls. Uh the one on the left
  Paul Griffith: Ugh.
  Larry Doyle: seems to be a fairly uh standard universal remote control. It has fast-forward, stop, play, all relating to movies. It also has seems to have channel up and channel down, which is which is more what you'd expect from a, you know, like a Sky or cable remote control
  Paul Griffith: Hmm.
  Larry Doyle: where you've got hundreds of channels instead of a merely terrestrial one. Uh but I think we should be looking more along the lines of the one on the right, which has it also has play, stop and pause and everything, I don't think we need them at all. I think we just need channel selection, volume up, volume down and I think an an enter function where you can access it's not like teletext, but along the same lines, access things on the screen. Uh not related to the internet one that you mentioned, because that'd be far outside our budget and what we want this to do.
  Paul Griffith: Mm. And
  Larry Doyle: So
  Paul Griffith: exceed
  Larry Doyle: it
  Paul Griffith: the requirements they're expecting
  Larry Doyle: really exceed
  Paul Griffith: of
  Larry Doyle: the
  Paul Griffith: us.
  Larry Doyle: requirements, 'cause the requirements really are just want to be able to change channels and functions, which is more a text on the screen thing than uh
  Paul Griffith: Okay.
  Larry Doyle: than actual buttons o I was thinking something some smooth, sleek, little remote control with
  Paul Griffith: Alright.
  Larry Doyle: big user-friendly buttons and uh a menu that you can access. Uh but then I do think we need to discuss the speech um recognition possibility.
  Paul Griffith: Okay. Any uh thing else you wanna
  Larry Doyle: No.
  Paul Griffith: add? Okay.
  Larry Doyle: But we could go back to the pictures of the uh, what're they called? The pictures of the remote controls and possibly discuss what we think about them,
  Scott Silverthorn: Or if
  Larry Doyle: but maybe should hear what Kate has to say
  Scott Silverthorn: Yeah.
  Larry Doyle: first.
  Paul Griffith: Yeah. Let's hear what Kate has to say.
  Larry Doyle: Okay
  Scott Silverthorn: Maybe
  Larry Doyle: then.
  Scott Silverthorn: afterwards we could do a uh whiteboard with that your the one on the right as a as a basis.
  Paul Griffith: Hmm.
  Scott Silverthorn: Whiteboard session.
  Paul Griffith: I think the white that one on the right is, as well as less cluttered,
  Scott Silverthorn: Mm-hmm.
  Larry Doyle: Definitely less cluttered and I mean but still it's Sorry
  Paul Griffith: It's
  Larry Doyle: I
  Paul Griffith: there
  Larry Doyle: was just
  Paul Griffith: but
  Larry Doyle: I'll
  Paul Griffith: it's
  Larry Doyle: just uh resume something else I was gonna say. The the style of these is terrible.
  Paul Griffith: Yeah.
  Larry Doyle: I I I really think we need to uh not only possibly even materials, like the type of plastic used, but everything including size and shape of buttons, positioning of buttons, the actual shape of the hand-held device, colours,
  Scott Silverthorn: The ergonomics,
  Larry Doyle: just
  Scott Silverthorn: the way it fits
  Paul Griffith: Hmm.
  Larry Doyle: every
  Scott Silverthorn: in your
  Larry Doyle: e yeah, everything to do with this has to be
  Scott Silverthorn: Yeah.
  Larry Doyle: revolutionised. But So that's that for now.
  Kenneth Tufts: Cheers.
  Kenneth Tufts: Mm, I haven't actually got a display on
  Paul Griffith: Okay.
  Kenneth Tufts: my screen. Still, I'll do without that. Okay um, now I wanna bring us down to earth again I'm afraid and talk about the actual practicalities of how the thing needs to work. Um oh and this is the methodology I used in preparing for this meeting. Um basically I've been doing a little bit of web-based research, and if I had a design team, I would've been discussing my ideas with 'em. But the the net result is that I've come up with a first cut for the working design that I'd like to discuss with you. So, let's go back to what the basic function of a remote control is. It's for sending a message, um typically um via infrared. And the the basic components we've got to build in for our twelve Euros fifty are um an energy source, the user interface and which will um in incorporate um an integrated circuit that actually composes the message um based on what the which buttons the user presses, we turn that into a message, um and then we need a sending mechanism to send it to the receiver. Now I would have hoped I think that's my only slide actually, yeah. I would have have hoped to um do you a pretty PowerPoint slide of um my first cut design, but unfortunately the technology defeated Scott Silverthorn, so if you'll bear with Scott Silverthorn I'll do it on the whiteboard. So we want an energy source which is there. And we've got to think about what that might be. Uh
  Paul Griffith: Hmm-mm.
  Kenneth Tufts: we obviously don't want wires on this thing. Uh typically it would be a battery, but I'm open to suggestions. Um and then we have the the user interface. Oops. And the main components in there are the
  Kenneth Tufts: the th the chip that actually has the intelligence of the machine that translates button presses into a message, which it then transfers to some sending mechanism, which encodes it
  Kenneth Tufts: and sends the message to the receiver. So those are the basic things that we've got to get in for our twelve Euros fifty. Thank you.
  Paul Griffith: Hmm. Okay. Right. But those things as long as we can get those components, the block, that that rectangle for the user interface, is where the user comes in of what what does it look like? What do the buttons look like? Uh what does it feel like? That's where the user interface is really coming into its own.
  Kenneth Tufts: Mm-hmm.
  Paul Griffith: The technical end is what's actually gonna be in there, but also it has to be easy enough to change or repair if something goes wrong. For example the battery energy source or um what if the chip, for whatever reason, breaks down after a certain amount of time, do you just replace it? Um is there any um because it may be in the same area with several other user interfaces, like for D_V_D_s, movies, whatever.
  Paul Griffith: frequency or something?
  Kenneth Tufts: Well I may be wrong here, but I'd been thinking of this device as being a a cheap mass-produced device. We're trying to sell four million of 'em,
  Paul Griffith: Mm.
  Kenneth Tufts: um that's that's, you know, that's almost one in every tenth household or whatever it is. Um and I hadn't thought of it as being a reparable thing, you just if it goes
  Paul Griffith: Okay.
  Kenneth Tufts: wrong you chuck it out, and that's why I'm a bit concerned. I like the idea of speech recognition, that's a great idea, but I'm not convinced we can put it into this box for the price that we need gonna need to hit.
  Scott Silverthorn: Do
  Larry Doyle: Whoop.
  Scott Silverthorn: we have
  Paul Griffith: Okay.
  Scott Silverthorn: um ki some idea of how much it would cost to create a device that has these basic elements? Because then
  Larry Doyle: Isn't that your job?
  Scott Silverthorn: No,
  Paul Griffith: Oh.
  Scott Silverthorn: the chip composer
  Larry Doyle: Oh right.
  Scott Silverthorn: marketing. Oh no, the chip composer sender.
  Paul Griffith: Mm.
  Kenneth Tufts: Um,
  Scott Silverthorn: I I don't believe I know, um.
  Kenneth Tufts: I'm I'm
  Paul Griffith: What
  Kenneth Tufts: I'm
  Paul Griffith: they cost.
  Kenneth Tufts: hoping that my personal coach is gonna give Scott Silverthorn some advice on that, if you're
  Scott Silverthorn: Okay.
  Kenneth Tufts: asking Scott Silverthorn, but
  Paul Griffith: Okay.
  Scott Silverthorn: Be because then we would ha ha figure out how much we had to play with
  Larry Doyle: Yeah.
  Scott Silverthorn: in terms
  Kenneth Tufts: Yeah.
  Scott Silverthorn: of
  Paul Griffith: Mm.
  Scott Silverthorn: user interface and this look and feel idea.
  Larry Doyle: It does it does seem as if we're just to do something really simple and mass-produced,
  Scott Silverthorn: Mm-hmm.
  Larry Doyle: the which is pretty much the same as these existing models, just maybe
  Scott Silverthorn: Inspired?
  Larry Doyle: a little bit more inspired,
  Scott Silverthorn: Mm.
  Larry Doyle: but basically just the same. Although what what uh suddenly came into my head is, you know how they always take two A_A_ batteries which which is really not very efficient at all. Could it be possible to have uh, you know, like a rechargeable internal battery, like,
  Scott Silverthorn: Mm-hmm.
  Larry Doyle: well, like an M_P_ three player does? With that you could jus or a mobile phone or whatever.
  Scott Silverthorn: Mm-hmm.
  Larry Doyle: You could you know, you just plug into a power source for a couple of hours, and then it's recharged for ages and ages and ages, and you don't have to worry with replacing A_A_ batteries,
  Scott Silverthorn: Well that has
  Larry Doyle: which
  Scott Silverthorn: another
  Larry Doyle: are
  Scott Silverthorn: element, which is if every time you're done using the remote you put it on a charger, then
  Paul Griffith: Mm.
  Scott Silverthorn: you then it has
  Larry Doyle: You'd
  Scott Silverthorn: a place.
  Larry Doyle: never need uh batteries would y uh yeah.
  Scott Silverthorn: Yeah, but it also has a place, so
  Larry Doyle: And it's not stuck down the back of
  Scott Silverthorn: exactly.
  Larry Doyle: the sofa.
  Paul Griffith: Mm.
  Larry Doyle: But then again I d I don't know if this is within our price range or not.
  Scott Silverthorn: That's a really good idea.
  Kenneth Tufts: Well I uh think that's a very interesting idea, but um I'm not a very good industrial designer and I don't know much about what these things cost. I'll do some research for the next meeting.
  Scott Silverthorn: Well
  Paul Griffith: Okay.
  Scott Silverthorn: it's better than my idea about solar, probably.
  Paul Griffith: Uh yeah.
  Kenneth Tufts: Well solar may not be so good when you're watching T_V_
  Scott Silverthorn: Yeah,
  Kenneth Tufts: in the night,
  Scott Silverthorn: yeah.
  Kenneth Tufts: but
  Paul Griffith: Mm.
  Larry Doyle: Well
  Scott Silverthorn: Depen
  Larry Doyle: it is just so
  Paul Griffith: It
  Larry Doyle: annoying
  Paul Griffith: would have to sor
  Larry Doyle: how
  Paul Griffith: store up the energy
  Scott Silverthorn: Mm. Yeah.
  Kenneth Tufts: Yeah, I guess.
  Paul Griffith: and then use it. Solar can do
  Kenneth Tufts: We may
  Paul Griffith: that.
  Kenneth Tufts: be talking quite heavy then.
  Scott Silverthorn: Yeah.
  Paul Griffith: M yeah, that would be too heavy and it'd cost too much.
  Kenneth Tufts: Mm-hmm.
  Larry Doyle: No, but just a rechargeable internal battery would probably I mean it might cost more to at first to develop and to
  Scott Silverthorn: Mm-hmm
  Larry Doyle: install, but for long-term use it'll be so much more convenient and economic than fiddling around trying to replace chunky A_A_ batteries and
  Scott Silverthorn: Mm-hmm.
  Larry Doyle: not having any in your kitchen drawer and
  Kenneth Tufts: So
  Larry Doyle: you
  Kenneth Tufts: do you
  Larry Doyle: know
  Kenneth Tufts: think
  Larry Doyle: f
  Kenneth Tufts: we might make that a selling point if it was something that we found we could afford to develop?
  Scott Silverthorn: Definitely, 'cause I'm thinking
  Paul Griffith: Mm.
  Scott Silverthorn: in terms of um uh the loss and breakage of um remotes, how much of that is is to do with it not really having a uh a home, a um
  Larry Doyle: Mm.
  Scott Silverthorn: a nest,
  Paul Griffith: Mm.
  Larry Doyle: Sort
  Scott Silverthorn: a
  Larry Doyle: of have
  Scott Silverthorn: place
  Larry Doyle: its little
  Scott Silverthorn: to live,
  Larry Doyle: dock that you
  Scott Silverthorn: exactly.
  Larry Doyle: could put
  Paul Griffith: Yeah.
  Larry Doyle: it
  Scott Silverthorn: So
  Larry Doyle: in.
  Scott Silverthorn: if you can dock it, um you know, you could s argue
  Paul Griffith: And
  Scott Silverthorn: that
  Paul Griffith: the dock
  Scott Silverthorn: this
  Paul Griffith: could
  Scott Silverthorn: is
  Paul Griffith: look very fancy
  Scott Silverthorn: Exactly.
  Paul Griffith: and that could be your inspiration
  Larry Doyle: Still
  Paul Griffith: of having
  Larry Doyle: I
  Paul Griffith: it
  Larry Doyle: don't
  Paul Griffith: looking
  Larry Doyle: know if
  Paul Griffith: decent.
  Larry Doyle: it's quite within our price range.
  Scott Silverthorn: Mm.
  Paul Griffith: Hmm.
  Scott Silverthorn: 'Cause you are talking about another component, like another piece of
  Larry Doyle: Yeah.
  Scott Silverthorn: hardware.
  Paul Griffith: Yeah.
  Scott Silverthorn: Mm.
  Paul Griffith: Okay. Are we agreed as to what our target group is though? Pretty much, so
  Scott Silverthorn: Well
  Paul Griffith: that
  Scott Silverthorn: I
  Paul Griffith: we'd be
  Scott Silverthorn: I
  Paul Griffith: looking
  Scott Silverthorn: brought up
  Paul Griffith: for the
  Scott Silverthorn: some
  Paul Griffith: younger end.
  Scott Silverthorn: exactly, but I think you raised some good questions about are there enough of these people out there, or are they
  Kenneth Tufts: Mm.
  Scott Silverthorn: making purchasing decisions? You know,
  Kenneth Tufts: Yeah,
  Scott Silverthorn: these
  Paul Griffith: Mm.
  Scott Silverthorn: are
  Kenneth Tufts: I was
  Scott Silverthorn: the
  Kenneth Tufts: wondering that, because I ag I agree that there there're people with uh how can I put it, more money than sense and who
  Scott Silverthorn: Yeah,
  Kenneth Tufts: are liable
  Paul Griffith: I
  Kenneth Tufts: to
  Scott Silverthorn: exactly.
  Kenneth Tufts: buy something
  Paul Griffith: I
  Kenneth Tufts: new,
  Paul Griffith: s usually
  Kenneth Tufts: but
  Paul Griffith: put more money than brains.
  Scott Silverthorn: Oh oh oh I'll make a note of that, Kate. Good, good
  Kenneth Tufts: Bu
  Scott Silverthorn: comment.
  Kenneth Tufts: but what I was gonna say was, although they they may be buying um, you know, personal music devices and all that, are they necessarily buying T_V_ remote controls? Because they probably live in a household that has a T_V_ if they're
  Scott Silverthorn: Yeah.
  Kenneth Tufts: at the lower end of the age range, I don't
  Larry Doyle: Yeah.
  Kenneth Tufts: know.
  Scott Silverthorn: It might be good to know um uh who, you know, who's actually buying televisions and are we in a uh uh s region where people have more than one television in
  Kenneth Tufts: Mm.
  Scott Silverthorn: a home?
  Kenneth Tufts: I think we've got a big hill to climb here, haven't we?
  Scott Silverthorn: Yeah.
  Paul Griffith: Mm.
  Scott Silverthorn: Yeah.
  Paul Griffith: Yeah. Or do we s make sure that it goes to the man through the manufacturer? We sell to the manufacturer
  Kenneth Tufts: Right,
  Paul Griffith: as
  Kenneth Tufts: good point.
  Paul Griffith: the
  Kenneth Tufts: Yeah, yeah
  Paul Griffith: remote
  Kenneth Tufts: okay,
  Scott Silverthorn: Yeah.
  Larry Doyle: Yeah.
  Kenneth Tufts: yeah.
  Paul Griffith: that goes with it.
  Kenneth Tufts: Yeah.
  Scott Silverthorn: Yeah.
  Kenneth Tufts: Yeah, good point.
  Paul Griffith: What would be a more efficient way of doing it?
  Scott Silverthorn: Yeah, and and some of our D_V_D_ players incidentally have them, because we have the relationship with our own department, but moreover we need to
  Paul Griffith: Mm-hmm.
  Scott Silverthorn: to go for the the manufacturers.
  Paul Griffith: Okay. Right.
  Larry Doyle: We're not gonna get any resolutions by the end of the day, are we?
  Paul Griffith: Probably
  Scott Silverthorn: Mm.
  Paul Griffith: not. Um the other thing that we're supposed to do is make decision on our functions. Our functions, we've so far decided, I think, that power, channel, volume make it attractive. Um it has to have an enter key and of course the number keys. It has to have big user-friendly buttons and sh n definitely we wanna be inspired that the current styles are just plain awful.
  Larry Doyle: Yeah.
  Scott Silverthorn: Do we need um let Scott Silverthorn
  Paul Griffith: Is that agreeable
  Scott Silverthorn: Br
  Paul Griffith: to everyone?
  Scott Silverthorn: actually,
  Kenneth Tufts: Mm-hmm.
  Scott Silverthorn: um the enter key I have a chart here that I didn't include.
  Paul Griffith: Mm-hmm.
  Scott Silverthorn: Um
  Kenneth Tufts: Do you want the gizmo?
  Scott Silverthorn: yeah, which might
  Paul Griffith: Throw some light on
  Scott Silverthorn: Th
  Paul Griffith: that.
  Scott Silverthorn: yeah, th those are felt like had a lot of charts.
  Paul Griffith: Um actually we're, you know, we are almost a half hour out of the forty minutes, so we have to get close to
  Scott Silverthorn: Okay,
  Paul Griffith: finishing.
  Scott Silverthorn: I I my only comment is I think maybe um we could somehow include an enter key in like a power key if power
  Paul Griffith: Ah.
  Scott Silverthorn: power was enter
  Paul Griffith: Mm-hmm.
  Scott Silverthorn: and pow that was my only just
  Paul Griffith: Okay.
  Scott Silverthorn: really in terms of streamlining. Um
  Paul Griffith: Enter, power as a s oh um a sum simultaneous key.
  Scott Silverthorn: Exactly. Again, you know,
  Paul Griffith: Is
  Scott Silverthorn: thinking
  Paul Griffith: that okay
  Scott Silverthorn: of menus
  Paul Griffith: with you?
  Scott Silverthorn: or
  Larry Doyle: Sorry, I was miles
  Paul Griffith: Would that
  Kenneth Tufts: H
  Larry Doyle: away.
  Kenneth Tufts: how does
  Larry Doyle: I
  Kenneth Tufts: that
  Larry Doyle: was
  Kenneth Tufts: work?
  Larry Doyle: re I was
  Kenneth Tufts: How
  Larry Doyle: reading the chart to be honest.
  Paul Griffith: uh-huh.
  Kenneth Tufts: so so how does that work, how do you avoid switching the thing off when you actually wanna press enter?
  Scott Silverthorn: Um well if you're pressing enter, the the thing would already be on, and so maybe um when you press power, initially it turns it on, press power again and use that as an enter um so you
  Paul Griffith: Then
  Scott Silverthorn: press
  Paul Griffith: you'd have to
  Scott Silverthorn: power
  Paul Griffith: have an off te
  Scott Silverthorn: after
  Paul Griffith: off key.
  Scott Silverthorn: you've um well I was thinking maybe you to turn it off you'd have to press power twice
  Kenneth Tufts: Okay,
  Scott Silverthorn: in succession,
  Kenneth Tufts: yep, mm-hmm.
  Scott Silverthorn: and maybe
  Paul Griffith: Mm.
  Scott Silverthorn: power follows something like a channel up channel down power, and then that would make that choice.
  Kenneth Tufts: It's not getting a bit complicated? Could
  Scott Silverthorn: Well
  Kenneth Tufts: granny do this, or are we just not aiming at granny?
  Scott Silverthorn: Or y yeah. Or something that has a a turning dial, where at the far end is
  Larry Doyle: Who's got
  Scott Silverthorn: on
  Larry Doyle: an iPod
  Scott Silverthorn: or off.
  Larry Doyle: then?
  Scott Silverthorn: Yeah, I don't
  Paul Griffith: Mm.
  Scott Silverthorn: um I wish. Anyway, uh that was the only comment about um
  Paul Griffith: Okay.
  Scott Silverthorn: some of the the decisions people have made, what's most important. It's definitely
  Paul Griffith: Mm.
  Scott Silverthorn: channel, volume, power.
  Larry Doyle: Yeah, things like screen settings and audio settings, I would generally do them on the actual television
  Scott Silverthorn: Exactly.
  Larry Doyle: itself, like here you have a you know, a little flap th with a little control panel on
  Scott Silverthorn: Exactly.
  Larry Doyle: the actual box itself. I I wouldn't know how to do it using a remote control,
  Scott Silverthorn: Yeah.
  Larry Doyle: so um I would say that they are definitely less relevant.
  Scott Silverthorn: Okay,
  Paul Griffith: Okay.
  Scott Silverthorn: well. Thanks for looking at that.
  Paul Griffith: So I guess easy to use is the other thing
  Scott Silverthorn: Mm-hmm.
  Paul Griffith: that we want 'em to be able to do.
  Scott Silverthorn: We don't wanna
  Paul Griffith: As
  Scott Silverthorn: outsmart
  Paul Griffith: you said, you know, don't make it too hard for the granny. I just joined that set last
  Scott Silverthorn: Hmm.
  Paul Griffith: week. Um
  Scott Silverthorn: Congratulations.
  Kenneth Tufts: Mm.
  Paul Griffith: first grandchild arrived.
  Kenneth Tufts: Uh.
  Paul Griffith: Um so are we agreed then of those things? And
  Scott Silverthorn: D
  Paul Griffith: let's go back to agenda and hook Scott Silverthorn up. Mm. This oughta be fun. It probably won't go the first time, it'll probably be like a g mess. Come on. Uh it lost it off here.
  Scott Silverthorn: Oh you're fine.
  Paul Griffith: Uh
  Scott Silverthorn: It's fine.
  Paul Griffith: No, it was up there, but I couldn't see it down here.
  Paul Griffith: Mm. This time it should be both. There we go.
  Kenneth Tufts: How do you do that? How do you make it do both?
  Paul Griffith: Um you have to keep doing the financi the the F_N_ and F_ eight to
  Kenneth Tufts: Ah okay,
  Paul Griffith: five
  Kenneth Tufts: it
  Paul Griffith: minutes
  Kenneth Tufts: toggles
  Paul Griffith: to
  Kenneth Tufts: through,
  Paul Griffith: finish, thank
  Kenneth Tufts: yeah.
  Paul Griffith: you a lot for telling Scott Silverthorn.
  Scott Silverthorn: I think
  Paul Griffith: Um
  Scott Silverthorn: you have to cycle through.
  Paul Griffith: right,
  Kenneth Tufts: Yeah.
  Paul Griffith: we're ready to close. Um will be completed q questionnaire, um then we'll have some time for individual work to continue our research um and I'll put some minutes of this meeting together. Um your individual assignments are for um Kate to do the components, for you, Steph, to do the user interface and for you the trend-watching. Um and each of us will get help from our coach. Are we agreed to get ourselves together and then have lunch?
  Larry Doyle: Yes.
  Paul Griffith: Okay.
  Kenneth Tufts: Sounds good.
  Paul Griffith: Then that's the end of this meeting. And I hope that's good enough for her to tell her that's the end. Okay?
  Kenneth Tufts: Okay.
  Larry Doyle: We didn't come to any sort of decision on the functions though.
  Paul Griffith: Well I think I went over the functions and wrote them down
  Larry Doyle: Alright,
  Paul Griffith: and
  Larry Doyle: well
  Paul Griffith: marked
  Larry Doyle: that's fine
  Paul Griffith: them.
  Larry Doyle: then.
  Paul Griffith: Um that's what I went over
  Scott Silverthorn: Okay.
  Paul Griffith: and nobody was objecting to them.
  Scott Silverthorn: Um and you'd mentioned I I was just gonna say, could you reiterate the new project requirements, because
  Paul Griffith: Okay.
  Scott Silverthorn: it they were it has to be for a T_V_, just to keep myself
  Paul Griffith: Um the teletext is outdated,
  Kenneth Tufts: So we're still in meeting, aren't we?
  Scott Silverthorn: Yeah,
  Paul Griffith: the
  Scott Silverthorn: I think
  Paul Griffith: internet
  Scott Silverthorn: I've
  Paul Griffith: is important, it's only to be for a T_V_ and it must include the corporate image, colour and slogan
  Scott Silverthorn: Okay.
  Paul Griffith: um which I think is more in the user
  Larry Doyle: Mm.
  Paul Griffith: uh range, with Steph.
  Larry Doyle: Sorry, what what actually are these is that the yellow and black?
  Paul Griffith: It doesn't tell Scott Silverthorn.
  Scott Silverthorn: Mm.
  Larry Doyle: From their I'll just use it from their website.
  Paul Griffith: Mm-hmm. Okay?
  Larry Doyle: Okay.
  Kenneth Tufts: Okay.
  Scott Silverthorn: Right. Thank you.
Updated Content: Paul Griffith opened the meeting and went over the minutes of the previous meeting. Scott Silverthorn discussed user preferences in terms of remote controls and the increasing interest among younger consumers in speech recognition. Scott Silverthorn also discussed a user target group for the remote and addressed the issue of whether the target group would result in sufficient sales of the remote. Larry Doyle presented two existing remote controls on the market, which the team later evaluated, and discussed what features in terms of appearance and functionality the remote the team is creating should include. Kenneth Tufts discussed the interior workings of a remote and addressed the issue of what happens when remotes no longer operate. The team also discussed options for energy sources, such as solar power and rechargeable internal batteries. Th team then discussed their user target group, marketing ideas such as selling the remote to television manufacturers, and what functions the remote would feature.