Extracted Content: Joseph Ramsey: Okay Right. Um well this is the meeting for our our project. Um and um this is just what we're gonna be doing over the next twenty five minutes.
  Eric Son: Mm-hmm.
  Joseph Ramsey: Um so first of all, just to kind of make sure that we all know each other, I'm Laura and I'm Joseph Ramsey. Do
  Eric Son: Great.
  Joseph Ramsey: you want to introduce yourself again?
  Vincent Robinson: Hi, I'm David and be an industrial designer.
  Joseph Ramsey: Okay.
  Eric Son: And Andrew and I'm uh marketing
  Thomas Felton: Um
  Eric Son: expert.
  Thomas Felton: I'm Craig and I'm User Interface.
  Joseph Ramsey: Great. Okay. Um so we're designing a new remote control and um Oh I have to record who's here actually. So David, Andrew and Craig, it? And you all arrived on time. Um yeah so des uh design a new remote control. Um, as you can see it's supposed to be original, trendy and user friendly. Um so that's kind of our our brief, as it were. Um and so there are three different stages to the design. Um I'm not really sure what what you guys have already received um in your emails. What did you get?
  Vincent Robinson: Um, I just got the project announcement about
  Joseph Ramsey: Mm-hmm.
  Vincent Robinson: what the project is. Designing
  Eric Son: Mm-hmm.
  Vincent Robinson: a remote control. That's about it,
  Eric Son: Mm-hmm.
  Vincent Robinson: didn't
  Eric Son: Yeah,
  Vincent Robinson: get
  Eric Son: that's
  Vincent Robinson: anything
  Eric Son: that's
  Vincent Robinson: else.
  Joseph Ramsey: Is that what
  Eric Son: it.
  Joseph Ramsey: everybody
  Thomas Felton: Yeah.
  Vincent Robinson: Did
  Joseph Ramsey: got?
  Vincent Robinson: you get the same thing?
  Joseph Ramsey: Okay.
  Eric Son: Yeah.
  Joseph Ramsey: Um. So we're gonna have like individual work and then a meeting about it. And repeat that process three times. Um and at this point we get try out the whiteboard over there. Um. So uh you get to draw your favourite animal and sum up your favourite characteristics of it. So who would like to go
  Eric Son: I
  Joseph Ramsey: first?
  Eric Son: will go. That's fine.
  Joseph Ramsey: Very good.
  Eric Son: Alright. So This one here, right?
  Joseph Ramsey: Mm-hmm.
  Eric Son: Okay. Very nice. Alright. My favourite animal is like
  Eric Son: A beagle.
  Eric Son: Um charac favourite characteristics of it? Is that right?
  Joseph Ramsey: Yeah.
  Eric Son: Uh,
  Joseph Ramsey: Yeah.
  Eric Son: right, well basically um high priority for any animal for is that they be willing take a lot of physical their family. And, yeah that they have lots of personality and uh be fit and in robust good health. So this is blue. Blue beagle. My family's beagle.
  Joseph Ramsey: Right. Lovely.
  Thomas Felton: Well, my favourite animal would be a monkey.
  Thomas Felton: Then they're small cute and furry, and uh when planet of the apes becomes real, I'm gonna be up there with them.
  Joseph Ramsey: Right.
  Vincent Robinson: Cool. There's too much gear.
  Joseph Ramsey: You can take as long over this as you like, because we haven't got an awful lot to discuss. Ok oh we do we do. Don't feel like you're in a rush, anyway.
  Vincent Robinson: Okay.
  Eric Son: I coulda told you a whole lot more about beagles.
  Joseph Ramsey: Ach
  Eric Son: Boy, let Eric Son tell
  Joseph Ramsey: why not
  Eric Son: you.
  Joseph Ramsey: We might have to get you up again then. I don't know what mine is. I'm gonna have to think on the spot now.
  Eric Son: Impressionist.
  Vincent Robinson: Can't draw.
  Joseph Ramsey: Is
  Vincent Robinson: Um.
  Joseph Ramsey: that a whale?
  Vincent Robinson: Yeah. Um, well anyway, I don't know, it's just the first animal I can think off the top of my head. is 'cause I'm allergic to most animals. Allergic
  Joseph Ramsey: Ah.
  Vincent Robinson: to animal fur, so um fish was a natural choice. Um, yeah, and I kind of like whales. They come in and go eat everything in sight. And they're quite
  Eric Son: Alright.
  Vincent Robinson: harmless and mild and interesting.
  Eric Son: Mm.
  Joseph Ramsey: Okay. God, I still don't know what I'm gonna write about. Um.
  Eric Son: Superb sketch, by the way.
  Vincent Robinson: Tail's a bit big, I think.
  Joseph Ramsey: I was gonna choose a dog as well. But I'll just draw a different kind of dog.
  Eric Son: Yep.
  Joseph Ramsey: M my favourite animal is my own dog at home. Um That doesn't really look like him, actually. He looks more like a pig, actually. Ah well.
  Eric Son: I see a dog in there.
  Joseph Ramsey: Do you?
  Eric Son: Yep.
  Joseph Ramsey: Oh that's very good of you.
  Eric Son: Now I see a rooster.
  Joseph Ramsey: Uh.
  Eric Son: What kind is it?
  Joseph Ramsey: Um he's a mixture of uh various things. Um and what do I like about him, um That's just to suggest that his tail wags. Um he's very friendly and cheery and always pleased to see you, and very kind of affectionate and um uh and he's quite quite wee as well so you know he can doesn't take up too much space. Um and uh And he does a funny thing where he chases his tail as well, which is quite amusing,
  Eric Son: Is
  Joseph Ramsey: so
  Eric Son: he aware that th it's his own cha tail he's chasing?
  Joseph Ramsey: It is. I think it is. He only does it after he's had his dinner and um he'll just all of a sudden just get up and start chasing his tail
  Eric Son: Hmm.
  Joseph Ramsey: 'round the living room.
  Vincent Robinson: It's an after dinner dog then.
  Joseph Ramsey: Yeah, so
  Eric Son: Probably when
  Joseph Ramsey: uh
  Eric Son: he was little he got lots of attention for doing it and
  Joseph Ramsey: Yeah,
  Eric Son: has
  Joseph Ramsey: maybe.
  Eric Son: forever been conditioned.
  Joseph Ramsey: Maybe. Right, um where did you find this? Just down here? Yeah. Okay. Um what are we doing next? Uh um. Okay, uh we now need to discuss the project finance. Um so according to the brief um we're gonna be selling this remote control for twenty five Euro, um and we're aiming to make fifty million Euro. Um so we're gonna be selling this on an international scale. And uh we don't
  Eric Son: 'Kay.
  Joseph Ramsey: want it to cost any more than uh twelve fifty Euros, so fifty percent of the selling price.
  Eric Son: Um, can we just go over that again?
  Joseph Ramsey: Sure.
  Eric Son: Uh, so bas at twel Alright, yeah. Okay. So cost like production cost is
  Joseph Ramsey: All together.
  Eric Son: twelve fifty, but selling price is is that wholesale or retail? Like on the shelf.
  Joseph Ramsey: Um I dunno. I imagine That's a good
  Eric Son: Our
  Joseph Ramsey: question.
  Eric Son: sale our sale anyway.
  Joseph Ramsey: I imagine it probably is our
  Eric Son: Yeah,
  Joseph Ramsey: sale
  Eric Son: okay
  Joseph Ramsey: actually because it's probably
  Eric Son: okay.
  Joseph Ramsey: up to the the um the retailer to uh
  Eric Son: Okay.
  Joseph Ramsey: sell it for whatever price they want.
  Eric Son: Mm-hmm.
  Joseph Ramsey: Um.
  Eric Son: Alright.
  Joseph Ramsey: But I I don't know, I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all?
  Eric Son: Yes.
  Joseph Ramsey: Think it will?
  Eric Son: Mm-hmm.
  Joseph Ramsey: Um.
  Eric Son: Mm-hmm.
  Joseph Ramsey: Hmm.
  Eric Son: Well right away I'm wondering if there's um th th uh, like with D_V_D_ players, if there are zones.
  Joseph Ramsey: Oh yeah,
  Eric Son: Um
  Joseph Ramsey: regions and
  Eric Son: f
  Joseph Ramsey: stuff, yeah.
  Eric Son: frequencies or something
  Joseph Ramsey: Yeah.
  Eric Son: um
  Joseph Ramsey: Okay.
  Eric Son: as well as uh characters, um different uh keypad styles and s symbols.
  Vincent Robinson: Hmm.
  Joseph Ramsey: Yeah. Well for
  Eric Son: Um.
  Joseph Ramsey: a remote control, do you think that will be I suppose
  Eric Son: I don't
  Joseph Ramsey: it's
  Eric Son: know.
  Joseph Ramsey: depends on how complicated our remote control is.
  Eric Son: Yeah.
  Vincent Robinson: It does make sense from maybe the design point of view 'cause you have more complicated characters like European languages, then you need more buttons.
  Joseph Ramsey: Yeah,
  Eric Son: Yeah.
  Vincent Robinson: So,
  Joseph Ramsey: yeah.
  Vincent Robinson: possibly.
  Eric Son: Yeah.
  Joseph Ramsey: Okay.
  Eric Son: And then a and then al the other thing international is on top of the price. I'm thinking the price might might appeal to a certain market in one region, whereas in another it'll be different, so
  Joseph Ramsey: What, just like
  Eric Son: Just
  Joseph Ramsey: in
  Eric Son: a
  Joseph Ramsey: terms
  Eric Son: chara just
  Joseph Ramsey: of like
  Eric Son: a characteristic
  Joseph Ramsey: the wealth of the
  Eric Son: of
  Joseph Ramsey: country?
  Eric Son: the
  Joseph Ramsey: Like how
  Eric Son: Just
  Joseph Ramsey: much money people have to spend on things
  Eric Son: Or just
  Joseph Ramsey: like?
  Eric Son: like, basic product podi positioning, the twenty five Euro remote control might be a big hit in London, might not be such a big hit in Greece, who knows,
  Joseph Ramsey: Aye, I
  Eric Son: something
  Joseph Ramsey: see what
  Eric Son: like
  Joseph Ramsey: you
  Eric Son: that,
  Joseph Ramsey: mean,
  Eric Son: yeah.
  Joseph Ramsey: yeah. Marketing. Good marketing
  Eric Son: Yep.
  Joseph Ramsey: thoughts. Oh gosh, I should be writing all this down. Um.
  Eric Son: Right away I'm making some kind of assumptions about what what information we're given here,
  Joseph Ramsey: Mm.
  Eric Son: thinking, 'kay trendy probably means something other than just basic,
  Joseph Ramsey: Yeah.
  Eric Son: something other than just standard. Um so I'm wondering right away, is selling twenty five Euros, is that sort of the thi is this gonna to be like the premium product kinda
  Joseph Ramsey: Yeah,
  Eric Son: thing
  Joseph Ramsey: yeah.
  Eric Son: or
  Joseph Ramsey: Like how much does, you know, a remote control cost.
  Eric Son: Uh-huh.
  Joseph Ramsey: Well twenty five Euro, I mean that's um that's about like eighteen pounds or something, isn't it?
  Eric Son: Mm-hmm.
  Joseph Ramsey: Or no, is it as much as that? Sixteen
  Eric Son: Yep.
  Joseph Ramsey: seventeen eighteen pounds.
  Eric Son: Yeah, I'd say so, yeah.
  Joseph Ramsey: Um, I dunno, I've never bought a remote control, so I don't
  Eric Son: No.
  Joseph Ramsey: know how how good a remote
  Eric Son: Yeah,
  Joseph Ramsey: control that would get you.
  Eric Son: yeah.
  Joseph Ramsey: Um. But yeah, I suppose it has to look kind of cool
  Eric Son: Mm-hmm.
  Joseph Ramsey: and gimmicky. Um right, okay. Okay. Um well d Does anybody have anything to add to uh to the finance issue at all?
  Eric Son: Do
  Joseph Ramsey: Thin
  Eric Son: we have any other background information on like how that compares to other
  Joseph Ramsey: No, actually. That
  Eric Son: other
  Joseph Ramsey: would be useful, though, wouldn't it, if you knew like
  Eric Son: Yeah.
  Joseph Ramsey: what your money would get you
  Vincent Robinson: Hmm.
  Joseph Ramsey: now.
  Eric Son: Mm-hmm.
  Joseph Ramsey: Mm-hmm.
  Eric Son: Yeah, interesting thing about discussing um production of a remote control for Eric Son is that l as you point out, I just don't think of remote controls as somethin something people consciously assess in their purchasing habits.
  Joseph Ramsey: Yeah,
  Eric Son: It's just
  Joseph Ramsey: yeah.
  Eric Son: like getting shoelaces with shoes or something.
  Joseph Ramsey: Oh.
  Eric Son: It just
  Joseph Ramsey: Five
  Eric Son: comes
  Joseph Ramsey: minutes
  Eric Son: along.
  Joseph Ramsey: to end of meeting. Oh, okay. We're a bit behind.
  Eric Son: Do you know what I mean?
  Thomas Felton: Yeah.
  Eric Son: Like
  Vincent Robinson: Yeah.
  Eric Son: so sort of like how do you I I mean one one way of looking at it would be, well the people producing television sets, maybe they have to buy remote controls. Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want
  Thomas Felton: I
  Eric Son: a
  Thomas Felton: know
  Eric Son: better
  Thomas Felton: um
  Eric Son: one or something.
  Thomas Felton: My
  Eric Son: But
  Thomas Felton: parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things
  Eric Son: Right.
  Thomas Felton: the house.
  Eric Son: Right. Okay so
  Thomas Felton: how many devices control.
  Eric Son: Right, so in function one of the priorities might be
  Joseph Ramsey: Yeah.
  Eric Son: to combine as many uses
  Joseph Ramsey: Right, so do you think that should be like a main design aim of our remote control d you know,
  Eric Son: I think so.
  Joseph Ramsey: do your
  Eric Son: Yeah,
  Joseph Ramsey: your satellite and
  Eric Son: yeah.
  Joseph Ramsey: your regular telly and
  Eric Son: Yeah.
  Joseph Ramsey: your V_C_R_ and everything?
  Eric Son: Well like um, maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots. They're gone from being just like little sort of scribble boards to cameras, M_P_ three players,
  Joseph Ramsey: Mm-hmm.
  Eric Son: telephones, everything, agenda. So, like, I wonder if we might add something new to the to the remote control
  Joseph Ramsey: Yeah.
  Eric Son: market, such as the lighting in your house, or um
  Joseph Ramsey: Or even like, you know, notes about um what you wanna watch. Like you might put in there oh I want
  Eric Son: Yeah,
  Joseph Ramsey: to watch such and such
  Eric Son: yeah.
  Joseph Ramsey: and look a Oh that's a good idea.
  Eric Son: An
  Joseph Ramsey: So extra functionalities.
  Eric Son: Yeah. Like, p personally for Eric Son, at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player. So they w all work actually function together but I have different remote controls for each of them.
  Joseph Ramsey: Mm-hmm.
  Eric Son: So it's sort of ironic that that then they're in there um you know, the sound and everything it's just one system. But each one's
  Joseph Ramsey: Hmm.
  Eric Son: got its own little part.
  Joseph Ramsey: Um okay, uh I'd wel we're gonna have to wrap up pretty quickly in the next couple of minutes. Um I'll just check we've nothing else. Okay. Um so anything else anybody wants to add about what they don't like about remote controls they've used, what they would really like to be part of this new one at all?
  Vincent Robinson: And you keep losing them.
  Joseph Ramsey: You keep
  Eric Son: Mm.
  Joseph Ramsey: losing them. Okay.
  Vincent Robinson: Finding them is really
  Eric Son: Mm.
  Vincent Robinson: a pain, you know. I
  Eric Son: Mm.
  Vincent Robinson: mean it's usually quite small, or when you want
  Eric Son: Mm-hmm.
  Vincent Robinson: it right, it slipped
  Eric Son: Mm-hmm.
  Vincent Robinson: behind the couch or it's
  Joseph Ramsey: Yeah.
  Eric Son: Yeah.
  Vincent Robinson: kicked under the table.
  Joseph Ramsey: W
  Eric Son: Yeah.
  Joseph Ramsey: You get
  Vincent Robinson: You
  Joseph Ramsey: those
  Vincent Robinson: know.
  Joseph Ramsey: ones where you can,
  Eric Son: That's just really
  Joseph Ramsey: if
  Eric Son: good
  Joseph Ramsey: you
  Eric Son: Vincent Robinson
  Joseph Ramsey: like, whistle or make a really high pitched noise they beep.
  Eric Son: Yep.
  Joseph Ramsey: There I mean is that something we'd want to include, do you think?
  Eric Son: Uh,
  Joseph Ramsey: Dunno.
  Eric Son: sure.
  Joseph Ramsey: Okay maybe.
  Eric Son: I remember when the first remote control my my family had was on a cable. Actually had a cable between it and the T_V_ and big like buttons that sort of like, like on a blender or something.
  Joseph Ramsey: My goodness.
  Eric Son: And um, you know, when I think about what they are now, it's better,
  Joseph Ramsey: Still
  Eric Son: Maybe
  Joseph Ramsey: feels
  Eric Son: we could
  Joseph Ramsey: quite
  Eric Son: think
  Joseph Ramsey: primitive.
  Eric Son: about how, could be more, you know, streamlined.
  Joseph Ramsey: Maybe
  Eric Son: S
  Joseph Ramsey: like a touch screen or something?
  Eric Son: Something like that, yeah.
  Joseph Ramsey: Okay.
  Eric Son: Or whatever would be technologically reasonable.
  Joseph Ramsey: Uh-huh, okay. Well
  Eric Son: 'Cause
  Joseph Ramsey: I guess
  Eric Son: it could
  Joseph Ramsey: that's
  Eric Son: b
  Joseph Ramsey: up
  Eric Son: it
  Joseph Ramsey: to
  Eric Son: could
  Joseph Ramsey: our industrial
  Eric Son: it could be
  Joseph Ramsey: designer.
  Eric Son: that f it could be that functionally that doesn't make it any better, but that just the appeal
  Joseph Ramsey: It looks
  Eric Son: of
  Joseph Ramsey: better.
  Eric Son: of not having You know, these days there's a r pe things in people's homes are becoming more and more like chic, you know.
  Joseph Ramsey: Yeah.
  Eric Son: Um, nicer materials and
  Joseph Ramsey: Okay.
  Eric Son: might be
  Joseph Ramsey: Okay.
  Eric Son: be worth exploring anyway.
  Thomas Felton: Uh.
  Joseph Ramsey: Right, well um so just to wrap up, the next meeting's gonna be in thirty minutes. So that's about um about ten to twelve by my watch. Um so inbetween now and then, um as Vincent Robinson, you're gonna be working on you know the actual working
  Vincent Robinson: Yep.
  Joseph Ramsey: design of it so y you know what you're doing there. Um for user interface, technical functions, I guess that's you know like what we've been talking about, what it'll actually do. Um and uh marketing executive, you'll be just thinking about what it actually what, you know, what requirements it has to has to fulfil and you'll all get instructions emailed to you, I guess.
  Eric Son: Okay.
  Joseph Ramsey: Um. Yeah, so it's th the functional design stage is next, I guess. And uh and that's the end of the meeting. So I got
  Eric Son: Um.
  Joseph Ramsey: that little message a lot sooner than I thought I would, so
  Eric Son: Before we wrap up, just to make sure we're all on the same page here,
  Joseph Ramsey: Mm-hmm.
  Eric Son: um, do we We were given sort of an example of a coffee machine or something,
  Joseph Ramsey: Uh-huh,
  Eric Son: right?
  Joseph Ramsey: yeah.
  Vincent Robinson: Mm-hmm.
  Eric Son: Well, um are we at ma right now on the assumption that our television remote control may have features which go beyond the television? Or are we keeping
  Joseph Ramsey: Th
  Eric Son: sort of like a a design commitment to television features?
  Joseph Ramsey: Okay,
  Eric Son: I
  Joseph Ramsey: well
  Eric Son: I don't know.
  Joseph Ramsey: just very quickly 'cause this we're supposed to finish now.
  Eric Son: Yep.
  Joseph Ramsey: Um I guess
  Eric Son: Yeah, sure.
  Joseph Ramsey: that's up to us, I mean you probably want some kind of unique selling point of it,
  Eric Son: Okay.
  Joseph Ramsey: so um,
  Vincent Robinson: I
  Joseph Ramsey: you
  Vincent Robinson: think
  Joseph Ramsey: know
  Vincent Robinson: one factor would be production cost.
  Eric Son: Okay, yeah.
  Vincent Robinson: Because
  Joseph Ramsey: Yeah.
  Vincent Robinson: there's a cap there, so um
  Eric Son: Okay.
  Vincent Robinson: depends on how much you can cram into that price.
  Joseph Ramsey: Mm-hmm.
  Eric Son: Okay.
  Vincent Robinson: Um.
  Joseph Ramsey: Yeah.
  Vincent Robinson: I think that that's the main factor.
  Joseph Ramsey: Okay.
  Eric Son: Okay.
  Joseph Ramsey: Right, okay, we'll that's that's the end of the meeting, then.
  Eric Son: Alright.
  Joseph Ramsey: Um. So, uh thank you all for coming.
  Vincent Robinson: Cool.
Updated Content: Joseph Ramsey introduced the upcoming project to the team members and then the team members participated in an exercise in which they drew their favorite animal and discussed what they liked about the animal. Joseph Ramsey talked about the project finances and selling prices. The team then discussed various features to consider in making the remote.