Extracted Content: Kristen Ross: Hi Kate.
  Jerlene Mcintosh: Just just
  Kristen Ross: Okay,
  Jerlene Mcintosh: carry
  Kristen Ross: carry
  Jerlene Mcintosh: on.
  Kristen Ross: on Alright. um this is the beginning of the third meeting, the conceptual design meeting. Um our agenda should be um that we're opening the meeting, I have the minutes from the previous meeting are on the shared f drive at this point. Um and we should each have a presentation to make. Um we have certain decisions to make and we have forty minutes total. It's twenty five after two at the moment, so forty minutes is five after three um, which I'll be keeping an eye on the clock for us. Okay. Um there are the decisions we have to turn to, but we'll come back to them in a minute after I take us to the minutes of the previous meeting. Right um as we remember, I opened the meeting, the four of us were present, the meeting the first meeting's minutes were reviewed and approved. Um Sarah, you presented a marketing research report um which pretty much rep represented that fifteen to thirty five year olds uh it has to be hand-held, power, channel, volume, number keys, possibly a speech recognition. And then Steph did a second presentation um that those functions plus streamlining them with big user-friendly keys that were easy to use. I think all of us agreed with those things. Kate presented a working design of going after going over the basics on the whiteboard um that it should be a simple mass-produced device, because of the twelve and a half Pence cost. Um but we did talk about possibly using rechargeable batteries and having a docking place as a selling point. Um and the new requirements that it for be for T_V_ only um and that it include the l so slogan and colour of the uh corporate design be included. Um the corporate image. So we agreed that the target market would be fifteen to thirty five with more money than sense, that were decision makers. Alternatively it would be a manufacturer to enclose it with the T_V_, but it still should meet those parameters. Um and that the function we agreed was volume, power, numbers, enter, channels, a way to move between channels, easy to use and hand-held. Um at that point we agreed that Sarah would look at the current cost of competition, what what do the current ones sell for. Um and Steph was gonna look at ec ergonomics. Kate was gonna look at cost and feasibility of the various possibilities that we discussed. And I was to type up these minutes and work on the final report. Is this a fair presentation of
  Beth Vanbebber: Yeah.
  Kristen Ross: what our last meeting was?
  Beth Vanbebber: Yes.
  Jerlene Mcintosh: Mm-hmm.
  Kristen Ross: Okay. Right. So we're ready to close that and go back to our That one. Right. We're up to the point of the Go back. Um the three presentations. So we're going to pull the plug on Toni Withem and turn to Sarah. Is that okay? Is that alright with everybody else?
  Beth Vanbebber: Yep.
  Jerlene Mcintosh: Mm-hmm.
  Kristen Ross: Especially since Kate asked to be last. Sarah, I'm sorry if I misspelled your name, I didn't know whether it was S_A_R_A_ or S_A_R_H_.
  Toni Withem: I respond to either. No
  Kristen Ross: You respond
  Toni Withem: worries.
  Kristen Ross: to whatever you get, huh? Okay.
  Kristen Ross: Um, did you do your
  Beth Vanbebber: Yeah,
  Kristen Ross: Hit Ah, there it is. Ta-da.
  Toni Withem: Okay, first thing I want to address is um one of the points that Florence brought up, which was uh current cost of the competition devices, similar to the ones that Stephanie uh showed us and and they're uh twenty to sixty Euros, depending on uh branding.
  Beth Vanbebber: Right
  Toni Withem: Some of them that have a higher brand recognition are on the more expensive end. But I think that with the current um price that we're searching for, we're well within, even on end, of the uh of the market.
  Kristen Ross: Mm 'kay.
  Toni Withem: But I'm going to move on to more interesting um more vibrant things. So, I investigated the remote control market in greater detail, and my uh the theme of what I was to work on was uh trend watch. And
  Kristen Ross: 'Kay.
  Jerlene Mcintosh: Sorry. I'm glad to see the marketing budget is being so well spent on.
  Toni Withem: I know that you all are a distance from cutting edge marketing research, so you know, I'm just gonna try to cloak it in really professional terms here. What's hot, fruit and veg. Spongy. And this is all over the catwalks, Paris, Milan, and I'm talking about clothing, furniture, shoes. This is really interesting change from past years, because
  Kristen Ross: Mm.
  Toni Withem: it is much more organic, um some would say approachable. And I think if we're to refashion our view of what we want in a remote control, we should perhaps think about incorporating technologically interesting fabrics and some of the bold colours into a simple handset. So. I also did a little research on um what again are the most important priorities in uh decision making about uh purchasing. Fancy. Functional is out. And f the fancy, and that's exactly the term, I'm I'm thinking polished, elegant, you know, kind of innovative, but a cut above. This is twice as important as the next finding, which is technologically innovative. This is interesting, 'cause I think in the last meeting we were talking about technology as being so important, but maybe what's innovative is having it simple with um with uh technologically superior fabrics or uh, you know, designed in interesting substances. Ease of use. Again, pretty low, I mean it's the top three, but each of the uh fancy and technologically innovative are far more important. So I think we should cloak the streamlined remote control device in a series of fruit fruit themed sleeves.
  Jerlene Mcintosh: I think that's a good idea. Don't
  Toni Withem: Y
  Jerlene Mcintosh: you?
  Toni Withem: yeah,
  Beth Vanbebber: Yes.
  Kristen Ross: It
  Toni Withem: you know
  Kristen Ross: sounds like the the uh covers that they use for the
  Toni Withem: Exactly.
  Kristen Ross: remote, you know, your t your cell phone.
  Toni Withem: Exactly. I was thinking though that instead of having something uh like patterned, you know, so, you know, something similar to a summer dress. you know, it would
  Kristen Ross: Mm.
  Toni Withem: have like fruit and veg, is that we actually make these spongy. They could be ini initially I thought we could start with kind of um fruit that would suit kind of uh a long uh hand-held, so banana, pineapple and pear. Um it could actually the sleeve could take up a lot of the development and the remote control, we'd just need to get reductionist on it. They could be interchangeable, they're spongy, that goes back to ergonomic, and the youngsters love 'em, fun for the whole family, everyone can have their own. So what we're talking about is changing. this concept. Everyone has a T_V_ remote, but then we add in the fact that they could each have their own individual fruit. That's what's hot on the catwalks. So, this is my This is what I'm thinking.
  Kristen Ross: Hmm. Uh-huh mm. In most families, don't isn't the remote is a remote.
  Toni Withem: Y yeah, but I think I think what this would allow is perhaps a person in the family who had the most opinion about it we all need a remote, but
  Kristen Ross: Mm.
  Toni Withem: the person who is really perhaps active in personalising, I'm thinking the teenager, the someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell
  Beth Vanbebber: So
  Toni Withem: phone covers.
  Beth Vanbebber: when your dad's sitting there, overriding your decision, going no we're gonna watch this, you can bring out your own remote and be like zap, no we're gonna watch this.
  Toni Withem: Yeah. W and
  Kristen Ross: Mm.
  Toni Withem: plus I think
  Kristen Ross: Well actually some households do have three and four
  Toni Withem: Uh yeah.
  Kristen Ross: T_V_s
  Toni Withem: Yeah.
  Kristen Ross: and they would have a remote for each one, so.
  Toni Withem: Yeah. So this is an idea and I I you know, this is exactly what the research has uh has shown. So I really open this up to uh any other feedback. This spongy fruit and veg.
  Jerlene Mcintosh: Yeah,
  Toni Withem: Thanks.
  Jerlene Mcintosh: I I think we're gonna have some trouble when we get down to the component design
  Toni Withem: Alright.
  Jerlene Mcintosh: on this.
  Beth Vanbebber: Yep.
  Jerlene Mcintosh: Spongy
  Kristen Ross: Hmm.
  Jerlene Mcintosh: is gonna be difficult, I'm afraid.
  Kristen Ross: Hmm.
  Beth Vanbebber: And as for as for um well budgeting as well, if we're gonna have lots of different interchangeable components.
  Toni Withem: I I just have my ear to the market,
  Beth Vanbebber: Is this
  Toni Withem: guys.
  Beth Vanbebber: to the market?
  Jerlene Mcintosh: Yeah, I mean basically we can make these things out of wood, titanium, plastic or rubber. I rubber is the closest
  Toni Withem: Is spongiest,
  Jerlene Mcintosh: to spongy, yeah.
  Toni Withem: yeah. That would add
  Jerlene Mcintosh: I was thinking titanium
  Beth Vanbebber: I was
  Jerlene Mcintosh: myself.
  Beth Vanbebber: titanium I was thinking it's just I have been influenced by pictures of iPods,
  Toni Withem: Mm-hmm.
  Beth Vanbebber: and they're also minimalist and shiny.
  Toni Withem: They are and they they would fulfil the uh first um priority, which is fancy. I think many of us would associate those with fancy. Something else we could do is uh call it something that's fruit and veg oriented. We could call it uh
  Kristen Ross: Are we talking about the
  Toni Withem: The name.
  Kristen Ross: device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product?
  Toni Withem: Well it would be uh a a very simple product that would have a spongy sleeve that would be interchangeable.
  Kristen Ross: Perhaps
  Toni Withem: So
  Beth Vanbebber: Yeah, but it's kind
  Kristen Ross: perhaps
  Beth Vanbebber: of pointless,
  Kristen Ross: that desi
  Beth Vanbebber: isn't
  Kristen Ross: that
  Beth Vanbebber: it?
  Kristen Ross: particular suggestion needs to go back to management and perhaps go to another group to actually design as a
  Beth Vanbebber: Yeah.
  Kristen Ross: separate product.
  Toni Withem: That, you know, that
  Beth Vanbebber: Let's
  Toni Withem: might be
  Beth Vanbebber: delegate.
  Kristen Ross: Wo would
  Toni Withem: And
  Kristen Ross: that
  Toni Withem: then
  Kristen Ross: be
  Toni Withem: we could
  Kristen Ross: agreeable?
  Toni Withem: keep it
  Jerlene Mcintosh: Yeah.
  Toni Withem: titanium.
  Jerlene Mcintosh: W w would it be helpful if um I described the components a bit, because I think it would give you um maybe bring this discussion back to Earth of what we can actually physically do.
  Beth Vanbebber: Yeah, maybe. Or
  Kristen Ross: Do you wanna be next or you want Kate to go next?
  Beth Vanbebber: I think possibly it might be more useful if Kate went next.
  Kristen Ross: Okay, we'll move the
  Beth Vanbebber: Um
  Beth Vanbebber: You can even have them in different flavours as well. So that if you just wanna sit there and chew on the remote, it could be like
  Toni Withem: Yeah.
  Beth Vanbebber: pear
  Toni Withem: Or
  Beth Vanbebber: flavour,
  Toni Withem: s or smelly.
  Beth Vanbebber: yeah.
  Toni Withem: Scratchy
  Beth Vanbebber: Scratch and sniff.
  Toni Withem: Uh well I was really thinking a lot about the I_ uh the iMac kind of gel gem tone. It's hot on the streets,
  Jerlene Mcintosh: Right,
  Toni Withem: guys.
  Jerlene Mcintosh: well I I I think some of this um you're gonna be a little disappointed with some of the things I have to tell you, but I'm afraid this is the real world. So um I've been looking at the the basics of how these devices actually have to work in order to operate, and I've had some discussions with the ma manufacturing division, who have told Toni Withem what's actually available, you know, what the current state of the art in components is, and some of the exciting new things they've got, but I'm not sure that it's quite what you want um. Now this isn't a very good overhead, but this is just to show you, this is the innards of a remote control um. I really need a pen or something but uh does my mouse work? No. Um oh yeah, can you see my little mouse pointer?
  Kristen Ross: Mm.
  Jerlene Mcintosh: Right. This is this is the a a a remote that's been opened up
  Kristen Ross: Mm.
  Jerlene Mcintosh: and that's the the back of the interface. And this is a push-button one, so you see these little little buttons here, they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here. Um and we that's the basic construction that we've got to got to accommodate. We got to have something that pushes the little buttons that um talk to the chip that encodes the message that sends the the message to the receiver. So um I wan I wanna go through not not just addressing the um uh the the points that you made, Sarah, but um doing my presentation in the order I wrote it. So first of all um I wanna talk about what possibilities we've got for the energy source. Um we can have your bog standard double double A_ batteries in a replaceable um little compartment. We can have a hand sorry
  Beth Vanbebber: A wind-up.
  Jerlene Mcintosh: a wind-up, yeah, which I think is quite an interesting concept for a sorry for a remote control, but i it maybe is doesn't quite go with the um the fruit and veg. Um
  Kristen Ross: Alright.
  Jerlene Mcintosh: one that one that I think is quite interesting is the
  Kristen Ross: Remember,
  Jerlene Mcintosh: kinetic
  Kristen Ross: we only
  Jerlene Mcintosh: energy
  Kristen Ross: have
  Jerlene Mcintosh: source,
  Kristen Ross: forty minutes
  Jerlene Mcintosh: where um
  Toni Withem: Mm.
  Jerlene Mcintosh: you you actually get the energy by moving the device, which is quite
  Kristen Ross: Hmm.
  Jerlene Mcintosh: a ni a nice and neat one. You have to it means that if it's sitting there for a long time it probably won't work, but you have to sort of throw it between your hands every now and then, it'll work.
  Toni Withem: Hmm.
  Jerlene Mcintosh: Or we we had talked about solar power, but I thing that we agreed that that's not so good in the dark.
  Kristen Ross: Mm.
  Jerlene Mcintosh: Now I'm afraid this is the options we've got on on the case. It can be made of plastic, rubber, wood o if you like, or titanium.
  Toni Withem: Hmm.
  Jerlene Mcintosh: Um and the nearest we've got to st to spongy there I guess is rubber, but um
  Toni Withem: Hmm.
  Jerlene Mcintosh: I'm gonna come back to the advantages of titanium, and basically it can have a flat surface, a curved surface or a double curved surface, but I think if we wanna use standard components, we're gonna have difficulty with anything much beyond that.
  Toni Withem: Hmm.
  Jerlene Mcintosh: Okay, what does the interface look like? Um well push button, that's that's the one we're all familiar with. Um we can have scroll buttons and the the scroll button
  Kristen Ross: Hmm.
  Jerlene Mcintosh: can incorporate a push, so you can have it like on a mouse where you can use it to go up and down, change volume or channel or something like that and push to select something. Um you can have multiple scroll buttons, um this is maybe getting a little bit complicated, but um it's it the technology is there. And we can also incorporate an L_C_D_ display in the remote, but this will increase the cost. Um the electronics that actually makes the device work, we've basically got three, simple, regular, advanced, and the price goes up as we choose each of this. If we want the nice cheap one, the simple, then we can only have push buttons. All the other fancy interface designs go out the window, I'm afraid. Um pay a little bit more for a regular chip and you can have scroll buttons. If you want the advanced chip it obviously costs more, the L_C_D_ display. And the manufacturing devision tell Toni Withem that they have recently developed um sample sensor sample speaker devices. Now I don't know what that is, but I think they think it's quite important and we might want to incorporate it somewhere. Um ou our real expertise is in push buttons, I have to say, but maybe you think that's old technology.
  Toni Withem: Mm.
  Jerlene Mcintosh: And well I I think we've got two options. We can either go for a really cheap model, keep all of the costs down, um which means a flat plastic case with an ordinary battery and simple push buttons. Or we can have something that looks a bit nicer, I think it, um won't necessarily l uh look like a pineapple, but um that may or may not be a good thing. Sorry. Um but it could have an L_C_D_ screen and it could have multiple scroll buttons, and it could have the the company's new development of the um sample sensor and speaker. So, thank you.
  Toni Withem: That sounds good. Any idea you you mentioned that there would be a cost difference. Um do you have any idea if if this could if the fancy model could be done in twelve Euros fifty?
  Jerlene Mcintosh: Yeah, I'm afraid I don't have that information available. Um manufacturing didn't actually give attach any prices to any of this, I'm afraid.
  Kristen Ross: Hmm.
  Toni Withem: Hmm. Because, you know what, I'm being quite serious when I say that that um the things I mentioned are hot. But I think the important thing might be to choose one. You know, if
  Jerlene Mcintosh: Yeah
  Toni Withem: if what you're telling
  Jerlene Mcintosh: mm-hmm.
  Toni Withem: Toni Withem is is um some of these things aren't just f aren't feasible, maybe we could something about naming, we could call it, you know, Blackberry. That's
  Beth Vanbebber: Bear
  Toni Withem: uh
  Beth Vanbebber: bear in mind it has to be the colours and styles of the company, so what I had been thinking was something chunky and yellow and plastic with black buttons with
  Jerlene Mcintosh: Banana?
  Beth Vanbebber: a logo on it.
  Toni Withem: Alright, well let's see then.
  Beth Vanbebber: But um I I don't know how important that is
  Toni Withem: Yeah.
  Beth Vanbebber: to keep it exactly the colours of the Real Reaction company. It's just what I'd understood
  Toni Withem: Yeah.
  Beth Vanbebber: we'd be doing. That's before I heard about all this hot tips about the future, fruit-wise.
  Toni Withem: But yeah, I'm trying
  Jerlene Mcintosh: We
  Toni Withem: to
  Jerlene Mcintosh: we
  Toni Withem: streamline
  Jerlene Mcintosh: could we could
  Toni Withem: mine
  Jerlene Mcintosh: do
  Toni Withem: a little
  Jerlene Mcintosh: um
  Toni Withem: bit.
  Jerlene Mcintosh: a double curved rubber one, which would allow um say a banana, but um unfortunately I see from my notes that if we do that, we have to have a push button as
  Toni Withem: Yeah.
  Jerlene Mcintosh: the interface, we can't do anything fancier.
  Toni Withem: Hmm.
  Beth Vanbebber: Shall we wait 'til I've
  Toni Withem: Yeah.
  Beth Vanbebber: 'til I've showed you what well, my extensive presentation on what sort of interfaces are available.
  Toni Withem: Mm.
  Jerlene Mcintosh: Yep.
  Toni Withem: Thank you, Kate.
  Kristen Ross: Thank you, Kate.
  Toni Withem: Mm.
  Beth Vanbebber: You did seem to include just in more detail what I've got though. So so mine's a bit pointless. Right. F_N_ and F_ eight, did you
  Kristen Ross: Yes.
  Beth Vanbebber: say?
  Kristen Ross: There we go.
  Beth Vanbebber: I don't have it on mine though.
  Toni Withem: Oh I think um Florence resolved it by
  Jerlene Mcintosh: I If you do F_
  Toni Withem: F_ eight
  Kristen Ross: Do
  Toni Withem: again.
  Kristen Ross: it again.
  Jerlene Mcintosh: uh F_N_ F_ eight again, it's it'll
  Kristen Ross: Keep doing it until you get it in both you get it
  Jerlene Mcintosh: I think
  Kristen Ross: there,
  Jerlene Mcintosh: it
  Kristen Ross: you get it
  Jerlene Mcintosh: yeah,
  Kristen Ross: yours
  Jerlene Mcintosh: you
  Kristen Ross: without
  Jerlene Mcintosh: you will do
  Kristen Ross: that
  Jerlene Mcintosh: an
  Kristen Ross: one, and then you get it with both.
  Beth Vanbebber: Should I do it again?
  Toni Withem: Maybe.
  Kristen Ross: Yeah. This time it should come up both.
  Beth Vanbebber: Right then. I don't actually have a huge amount of different information then what
  Kristen Ross: Okay.
  Beth Vanbebber: Kate says, just that my method was to look at the, well, my my inspirations, which was a big collection of lots of different models of
  Kristen Ross: Mm-hmm.
  Beth Vanbebber: remote controls and other things that use a similar sort of thing, including M_P_ three players, uh like you know, hi-fi remotes, not
  Kristen Ross: Mm.
  Beth Vanbebber: just television and these things. Uh having a think about the feature of ea the features of each ones, um what functions we actually need, and then how to group and arrange these on the actual the actual plastic or rubber hand-held piece. Uh I've been especially interested in the iPod style scroll wheel, which Well, I couldn't find a the picture of the iPod w only linked to a web browser, so I couldn't copy and paste it, but it had a similar thing to this thing on the right. It has uh scroll wheels without without a display, but they they scroll like a computer mouse.
  Kristen Ross: Hmm.
  Beth Vanbebber: So I was thinking
  Jerlene Mcintosh: Hmm.
  Beth Vanbebber: that uh um a really simple a really simple interface with just a couple of scroll things on it um and then instead of a display the display could appear on the television screen. Like I guess an existing Sky or cable one does. Like, you know, you press enter and it comes up with what's showing on that channel at the moment, and you can do you can scroll along and it'll show you what's on in the next half hour, and you scroll up and you can see what's on the other channels while you're watching the same channel on the screen. Uh but I'm also equally taken with this chunky plastic kiddie remote,
  Toni Withem: Mm.
  Beth Vanbebber: um which is really nice and fun and good to hold and nice, big, easy buttons to press, but still quite simple and quite cost effective. So what seems kind of ideal for Toni Withem would be to just have a fairly simple, uh not fancy but not totally minimalist, I mean just pretty simple plastic, probably, I was thinking, yellow and black, just because that's the company's colours, with very very few buttons, but that would correspond to a screen that would appear on the television screen, like, you know, just small along the bottom instead of instead of having the iPod style display screen on the actual remotes, which is far too expensive.
  Jerlene Mcintosh: Hmm.
  Beth Vanbebber: And when
  Kristen Ross: Mm.
  Beth Vanbebber: you've got a screen sitting there in front of you, you might as well have it appearing uh on the screen in front of you, it doesn't obscure much of the actual picture you're watching.
  Jerlene Mcintosh: Yeah.
  Beth Vanbebber: And so on that you can, just much in the same way as an existing Sky remote, scroll along, scroll up and
  Jerlene Mcintosh: Yeah, I'd I'd certainly
  Beth Vanbebber: down.
  Jerlene Mcintosh: support
  Beth Vanbebber: And
  Jerlene Mcintosh: that
  Beth Vanbebber: uh
  Jerlene Mcintosh: idea.
  Beth Vanbebber: and I definitely support uh the use of plastic and or rubber. I mean titanium would be great, but I think it might be a bit too expensive and too kinda spacey. If we're k trying to keep it colourful and slightly organic, then I think titanium's too futuristic.
  Jerlene Mcintosh: It's difficult to make fancy shapes in it as well, we can't for example
  Beth Vanbebber: Yeah.
  Jerlene Mcintosh: have a double curved case in titanium unfortunately.
  Beth Vanbebber: Whereas a plastic's so cheap and easy and mouldable and everything else.
  Toni Withem: Hmm.
  Beth Vanbebber: Uh then
  Jerlene Mcintosh: And the the having the the the screen on the television screen I think is a good idea, 'cause um otherwise we're we're putting up the price not only for putting building the L_C_D_ in, but for the electronics as well.
  Beth Vanbebber: And it's a little bit pointless as well I think.
  Toni Withem: It's
  Beth Vanbebber: Like
  Jerlene Mcintosh: There
  Toni Withem: a
  Jerlene Mcintosh: is
  Toni Withem: duplication.
  Beth Vanbebber: when
  Jerlene Mcintosh: that.
  Beth Vanbebber: when when you've got when you've got the screen there, it doesn't have to be anything fancy just, a little menu showing yeah, a menu, you go into one menu and then it can have your different options, whether you wanna change the settings or the
  Toni Withem: Mm-hmm.
  Beth Vanbebber: you know, your information about programme that's on at the moment. I don't think that's to taxing to uh s engineer. Um. But as for actually arranging them let Toni Withem go back to the to the picture of the kiddie one. And I quite like it, 'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely uh spaced out, so something a bit like that with buttons arranged in a kind of circle.
  Toni Withem: Mm-hmm.
  Beth Vanbebber: Up, down, left, right.
  Jerlene Mcintosh: Do you want scroll buttons in that as well?
  Beth Vanbebber: I I was thinking not actually scroll, like a like mouse scroll, but you know, a I can't quite d uh describe it. you see on the one on the right, down at the bottom, is the mouse. Yeah, see where the mouse is, like
  Jerlene Mcintosh: Mm-hmm.
  Beth Vanbebber: this s style thing where you c have up, down, left and right.
  Jerlene Mcintosh: Right.
  Beth Vanbebber: And enter in the middle, so you pick your menu and then your different options and when when you click on each one, it you can go into a new menu for that. I'm getting a bit uh specific here. Really we'd have to
  Jerlene Mcintosh: Yeah.
  Beth Vanbebber: use
  Jerlene Mcintosh: I think
  Beth Vanbebber: something
  Jerlene Mcintosh: I think
  Beth Vanbebber: to
  Jerlene Mcintosh: that's
  Beth Vanbebber: show
  Jerlene Mcintosh: a g
  Beth Vanbebber: you,
  Jerlene Mcintosh: nice clean
  Beth Vanbebber: but
  Jerlene Mcintosh: design, it's playing to our strengths which are in push button technology.
  Toni Withem: To uh
  Beth Vanbebber: If I don't think I
  Toni Withem: m
  Beth Vanbebber: can get it up on
  Toni Withem: make
  Beth Vanbebber: the screen.
  Toni Withem: it.
  Beth Vanbebber: Ah here we go. Right.
  Toni Withem: Oh nice. Um
  Beth Vanbebber: Well, the iPod
  Toni Withem: Hmm.
  Beth Vanbebber: spinning wheel is uh really complicated.
  Kristen Ross: Huh.
  Beth Vanbebber: It does
  Jerlene Mcintosh: Yeah.
  Beth Vanbebber: scroll, but it is hugely complicated.
  Toni Withem: Mm.
  Beth Vanbebber: What else have we got?
  Toni Withem: Wow.
  Beth Vanbebber: Them, they're terrible. But they all have this this feature of this uh It's not quite a scroll wheel, but
  Kristen Ross: It's a selection wheel.
  Beth Vanbebber: it's a kind of selection in this circle, which I think is a really good idea.
  Jerlene Mcintosh: But we can implement it with simple push buttons,
  Beth Vanbebber: Yeah,
  Jerlene Mcintosh: which is much cheaper.
  Beth Vanbebber: like up, down, left and right. Which is good. And then and then Yeah, so I mean either a channel up and down, volume up and down, next appearing programmes up and down, uh and then also when you get into the different menus on the screen, it's got your things like settings and contrast
  Kristen Ross: Okay.
  Beth Vanbebber: up and down. So all you really need is these four buttons with the enter in the middle.
  Kristen Ross: Okay.
  Beth Vanbebber: And that's it.
  Jerlene Mcintosh: In fact
  Beth Vanbebber: Look at look at this one.
  Jerlene Mcintosh: Oh that's really nice.
  Beth Vanbebber: Almost impossible to misplace or l or lose.
  Toni Withem: Do you think with
  Beth Vanbebber: Might
  Toni Withem: um
  Beth Vanbebber: take up your whole living room.
  Toni Withem: It seems that that uh you guys are quite keen on the plastic, perhaps the something reminiscent of the child's remote. Do you think we could put it in a in a fruit colour? And have it abstract. You know, we could call
  Beth Vanbebber: Possibly.
  Toni Withem: like a fruit
  Beth Vanbebber: Yeah.
  Jerlene Mcintosh: Hmm.
  Toni Withem: name, but it would be a little more abstract.
  Jerlene Mcintosh: Mm.
  Beth Vanbebber: That also
  Jerlene Mcintosh: We we
  Beth Vanbebber: is
  Jerlene Mcintosh: could
  Beth Vanbebber: possible.
  Jerlene Mcintosh: actually do it in rubber instead of
  Toni Withem: Mm-hmm.
  Jerlene Mcintosh: plastic if you'd rather
  Toni Withem: I'm
  Jerlene Mcintosh: if
  Beth Vanbebber: Just
  Toni Withem: just
  Jerlene Mcintosh: you feel
  Toni Withem: just
  Jerlene Mcintosh: if you
  Toni Withem: throwing
  Kristen Ross: Or
  Jerlene Mcintosh: like
  Kristen Ross: call
  Jerlene Mcintosh: the
  Toni Withem: out
  Jerlene Mcintosh: spongy
  Toni Withem: ideas.
  Kristen Ross: it a or call it a banana and have
  Jerlene Mcintosh: Hmm.
  Kristen Ross: it in yellow.
  Toni Withem: Yeah. I'm thinking maybe we need to be a little bit more abstract if the design
  Kristen Ross: Okay.
  Toni Withem: constraints
  Jerlene Mcintosh: Yeah.
  Toni Withem: are so
  Beth Vanbebber: Uh just something else I need to bring to your attention is have you have you seen these on a remote? This is actually the volume up and down, but
  Kristen Ross: Mm-hmm.
  Beth Vanbebber: they both say V_ on them,
  Kristen Ross: Mm-hmm.
  Beth Vanbebber: which, when you first look at it, you expect that to be the down, because
  Toni Withem: Mm-hmm.
  Jerlene Mcintosh: Yeah.
  Beth Vanbebber: it looks like a downward pointing arrow, but it's
  Kristen Ross: Hmm.
  Beth Vanbebber: actually the V_ to indicate that it's the volume,
  Toni Withem: Mm-hmm.
  Beth Vanbebber: so uh we do need to avoid little ambiguities like these.
  Jerlene Mcintosh: Yeah.
  Kristen Ross: Hmm.
  Toni Withem: Nice. Good point.
  Beth Vanbebber: But we wouldn't have a specific volume up and down. If we're having the scroll wheel, then it's gonna double up as all the other up and down functions.
  Kristen Ross: Mm 'kay.
  Beth Vanbebber: But then, that's complicated.
  Kristen Ross: I wanna thank you all for all your presentations. We have about ten minutes left, in which time we have to make some decisions on the remote control concepts. Um and I think you all have been self-stimulating of working together. Um we need to come up with some specifics of
  Kristen Ross: the interface type things. So let's Mm. Right. They want us to decide what form of energy are we going to use, which the choices that we've discussed were pretty much battery, kinetic or solar. Um this is where Kate's expertise comes in, and our decision making will be a little bit guided by Kate at this point. The You were saying that the kinetic would be useful, that is you just have to move it some and you'd be able to use it um as opposed to a battery that you have to either put it in a recharger or um keep replacing the batteries. Um or solar that you'd have difficulty with it if it's a dark day, that it'll die on you, and no way to do it. That's the day you wanna use the T_V_.
  Jerlene Mcintosh: Mm.
  Kristen Ross: Um so what's our pleasure here, what would be the cost consequences of each of the three?
  Jerlene Mcintosh: Oh unfortunately I don't have costing information.
  Kristen Ross: Okay.
  Jerlene Mcintosh: I i in terms of workability, I I think the the two front-runners are the standard battery or the kinetic, but I'm
  Kristen Ross: Mm 'kay.
  Jerlene Mcintosh: sorry I don't figures on the difference in cost.
  Kristen Ross: What's the uh feelings of the group on the kinetic?
  Toni Withem: I've used kinetic in terms of watches and it's very very uh handy, you don't even notice um
  Beth Vanbebber: It sounds
  Toni Withem: that it's
  Beth Vanbebber: great.
  Toni Withem: there.
  Beth Vanbebber: I've never come across it before, but it sounds fantastic. Sounds
  Toni Withem: It's
  Beth Vanbebber: like it could be g a really good economical
  Toni Withem: Mm-hmm.
  Beth Vanbebber: it would make the whole thing a lot lighter, more convenient.
  Kristen Ross: Hmm.
  Toni Withem: It could tie in with the fanciful design as
  Kristen Ross: Hmm.
  Beth Vanbebber: Yeah.
  Toni Withem: uh,
  Beth Vanbebber: 'Cause
  Toni Withem: you
  Beth Vanbebber: it's really a quite attractive
  Toni Withem: know, throw
  Beth Vanbebber: thought,
  Toni Withem: the banana,
  Beth Vanbebber: isn't it?
  Toni Withem: you
  Beth Vanbebber: It's
  Toni Withem: know,
  Beth Vanbebber: like
  Toni Withem: just gotta keep it moving.
  Beth Vanbebber: yeah, a good
  Kristen Ross: So
  Toni Withem: Be
  Beth Vanbebber: selling
  Kristen Ross: the consensus
  Beth Vanbebber: point.
  Kristen Ross: seems to be use the kinetic if it's at all possible.
  Beth Vanbebber: But it does depend how much
  Kristen Ross: It costs.
  Beth Vanbebber: I mean how much it costs and how much more development and research it needs.
  Toni Withem: Yeah.
  Kristen Ross: Mm.
  Jerlene Mcintosh: And and how much you do have to keep it moving,
  Kristen Ross: Mm.
  Toni Withem: Yeah.
  Jerlene Mcintosh: 'cause I'm conscious that watching T_V_ can be quite a sed sedentary activity.
  Toni Withem: Mm-hmm. But I could
  Kristen Ross: Mm.
  Toni Withem: market that as a um as a
  Beth Vanbebber: Do your exercises while you're watching
  Jerlene Mcintosh: Yeah.
  Beth Vanbebber: the
  Toni Withem: a
  Beth Vanbebber: T_V_.
  Toni Withem: I was thinking actually a a cost saver down the road, in terms of battery,
  Kristen Ross: Hmm.
  Jerlene Mcintosh: True,
  Toni Withem: you know.
  Jerlene Mcintosh: yeah, m more more environmentally friendly.
  Beth Vanbebber: Yeah,
  Toni Withem: Mm-hmm.
  Beth Vanbebber: that's what I
  Kristen Ross: Yeah.
  Beth Vanbebber: was thinking as
  Toni Withem: You
  Beth Vanbebber: well.
  Toni Withem: know, kind of the
  Kristen Ross: Thanks for the reminder for five minutes to finish, thanks. Um the next thing that they wanted us to do was look at chip on print as a decision.
  Jerlene Mcintosh: Oh right, okay, I'd that that's something I maybe should have covered. Um chip on print is just a manufacturing technique
  Kristen Ross: Oh.
  Jerlene Mcintosh: um and I would certainly recommend it, I think, because I'm not sure I have an alternative.
  Kristen Ross: Okay.
  Jerlene Mcintosh: I i it it's
  Kristen Ross: What
  Jerlene Mcintosh: just
  Kristen Ross: about
  Jerlene Mcintosh: the way
  Kristen Ross: the ca
  Jerlene Mcintosh: that
  Kristen Ross: yeah.
  Jerlene Mcintosh: the the the
  Kristen Ross: Oh,
  Jerlene Mcintosh: uh
  Kristen Ross: the way we
  Jerlene Mcintosh: th the way it's ac it's actually
  Kristen Ross: uh-huh.
  Jerlene Mcintosh: built and you you print onto the circuit board like you might print onto paper.
  Kristen Ross: Oh, okay. Um what about the case? I think they're talking there about do we want wood, plastic, titanium or rubber, and I think we've discussed not having titanium. One, it's too expensive, um and second, it won't do this double um curves. Um we've sort of eliminated wood. We said plastic or rubber. What's the pleasure?
  Jerlene Mcintosh: Well if if Sarah's keen on a spongy feel, the the rubber that we're talking about is the same as you have in those little stress balls,
  Toni Withem: That's
  Jerlene Mcintosh: so
  Toni Withem: exactly
  Jerlene Mcintosh: it's
  Toni Withem: what I was thinking.
  Jerlene Mcintosh: yeah.
  Toni Withem: I'm sold.
  Kristen Ross: What about you?
  Beth Vanbebber: Do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside, and then a
  Toni Withem: Mm.
  Beth Vanbebber: kind of spongy
  Toni Withem: Kind of like an internal egg.
  Kristen Ross: Cover.
  Beth Vanbebber: Yeah, s thick
  Kristen Ross: Uh-huh.
  Beth Vanbebber: spongy cover, so it feels like the whole thing's spongy, but actually you're not damaging anything by
  Kristen Ross: Plastic inside.
  Beth Vanbebber: squeezing it.
  Toni Withem: Yeah.
  Beth Vanbebber: Because
  Jerlene Mcintosh: Yeah.
  Beth Vanbebber: I mean you could just
  Jerlene Mcintosh: I'd
  Beth Vanbebber: get
  Jerlene Mcintosh: I'd
  Beth Vanbebber: carried
  Jerlene Mcintosh: need
  Beth Vanbebber: away
  Jerlene Mcintosh: to talk
  Beth Vanbebber: with
  Jerlene Mcintosh: to manufacturing
  Beth Vanbebber: the with the tac
  Jerlene Mcintosh: again about whether that's actually possible, but I agree, it's uh sounds
  Beth Vanbebber: Yeah.
  Jerlene Mcintosh: like a nice
  Beth Vanbebber: Well
  Jerlene Mcintosh: idea if it
  Beth Vanbebber: you
  Jerlene Mcintosh: is.
  Beth Vanbebber: do get a bit carried away with things that are tactile, you just wanna
  Kristen Ross: Hmm.
  Beth Vanbebber: stroke them and squeeze
  Toni Withem: And with sports
  Beth Vanbebber: them,
  Kristen Ross: Okay.
  Beth Vanbebber: and
  Toni Withem: on television. You know.
  Kristen Ross: Um the
  Toni Withem: I
  Kristen Ross: next
  Jerlene Mcintosh: I
  Toni Withem: su
  Jerlene Mcintosh: should
  Kristen Ross: part
  Jerlene Mcintosh: I should
  Kristen Ross: they want
  Jerlene Mcintosh: r
  Kristen Ross: is the user interface concept. I'm sorry to push you, but we only have a couple minutes to finish with.
  Toni Withem: Then I'll just say I support either from a marketing point of view I support either decision that the designers make on that.
  Kristen Ross: Okay, and it says interface. What type and what supplements?
  Beth Vanbebber: Just copy the one on the left. No um a scroll Well, like four buttons, up, down, left and right with enter in the middle, that will correspond to a menu on the screen.
  Jerlene Mcintosh: Which I think technically is just push button and uh I'd certainly support
  Beth Vanbebber: Yeah,
  Jerlene Mcintosh: that that
  Beth Vanbebber: I'd
  Jerlene Mcintosh: that
  Beth Vanbebber: like
  Jerlene Mcintosh: brings
  Beth Vanbebber: push
  Jerlene Mcintosh: the cost
  Beth Vanbebber: buttons
  Jerlene Mcintosh: down quite
  Beth Vanbebber: with
  Jerlene Mcintosh: a lot and it's something that we're an ex the company's an expert on.
  Beth Vanbebber: So push buttons
  Kristen Ross: Okay, um that's that. Um this is gonna sound weird, but the next meeting starts in thirty minutes. Whew. And they actually want a look and feel design, user interface design, you can look and see this as well as I can. Marketing they want product
  Beth Vanbebber: No,
  Kristen Ross: evaluation.
  Beth Vanbebber: it's
  Toni Withem: No
  Beth Vanbebber: still
  Toni Withem: we can't, actually.
  Beth Vanbebber: it's still
  Kristen Ross: Oh.
  Beth Vanbebber: plugged in on mine
  Kristen Ross: Oh
  Beth Vanbebber: actually.
  Kristen Ross: my, I'm sorry.
  Toni Withem: That's why I was looking over your shoulder
  Kristen Ross: Oh, okay. Sorry about that. missed that one. This ought to be fun trying to get this thing to work. Ah, ta-da.
  Beth Vanbebber: Now it's gone again.
  Kristen Ross: Ah.
  Jerlene Mcintosh: You know, I think the the company's s next project should to design a better overhead device that
  Kristen Ross: Yes,
  Jerlene Mcintosh: switches immediately.
  Kristen Ross: because I can't even see mine. Next meeting starts in thirty minutes,
  Beth Vanbebber: Oh yes.
  Kristen Ross: these are the individual actions. Yeah, right. Um
  Toni Withem: Mm.
  Kristen Ross: the look and feel design is for Kate, uh Steph gets the user interface design, you get product evaluation. Um the two of you get to play with a Pla modelling clay
  Beth Vanbebber: Great.
  Kristen Ross: um to do a prototype. Uh and everybody gets individual instructions in the usual way.
  Toni Withem: Sounds good.
  Kristen Ross: Anything else we need to do?
  Beth Vanbebber: I don't think so.
  Kristen Ross: Go to it.
  Beth Vanbebber: Play-Doh.
  Kristen Ross: And that's the end of this meeting. That's for her benefit.
  Toni Withem: That's really all I got, guys.
Updated Content: Kristen Ross opened the meeting and went over the minutes of the previous meeting. Toni Withem presented findings from trend watching reports and discussed her personal preferences in how to incorporate the results of the trend watching reports into the appearance of the remote. The trend watching reports indicated that products need to reflect a fruit and vegetable theme, sponginess, fanciness, and technological innovation. The team then discussed their target group and whether to use titanium or a spongy material in their design. Jerlene Mcintosh discussed options for energy sources, materials, case shapes, and interface components such as buttons and LCD screens. Beth Vanbebber examined the interfaces of existing products and discussed using menus within an interface using push buttons which operate like a scroll wheel. The team then discussed and made decisions on what energy sources, chips, case materials, and buttons to use.