Extracted Content: Marjorie Mccabe: Okay, so now we are on the conceptual design meeting.
  Diane Testerman: Mm-hmm.
  Marjorie Mccabe: Uh y getting close to the last is the penultim meeting.
  Michelle Soler: How was lunch?
  Marjorie Mccabe: Mm great.
  Diane Testerman: Thanks Don't be sarcastic Mark.
  Marjorie Mccabe: So um I will again do the secretary part uh we will have three presentation first um uh the
  Diane Testerman: Uh
  Marjorie Mccabe: industrial
  Diane Testerman: Rama.
  Marjorie Mccabe: design,
  Vivienne Addison: Ramaro.
  Marjorie Mccabe: first Rama then Mark and then Sammy. Um um we have to take a decision on the control remote control concepts and we have forty minutes.
  Michelle Soler: Mm.
  Marjorie Mccabe: So what we want to the decision we want to take this meeting on the um first on the component concept, so what kind of energy we use uh what kind of chip on print and one ki kind of case. And also on user interface concept uh what kind of interface we use and if there is some supplements. And at the end um Sammy will give um a trend watching on what he's he's been doing. It's So, let's go. First with Rama.
  Marjorie Mccabe: Participant two.
  Vivienne Addison: Yeah, participant two. Component.
  Marjorie Mccabe: Mm-hmm.
  Vivienne Addison: Yep. So we're to mainly design f mainly need to know which components we'll use for energy, and the material and interface. For energy there are maybe two or three possibilities. First one, we can use simple battery, or we can use traditional solar cells or mm and the material we can have plastic, rubber which is good for this R_S_A_
  Diane Testerman: Ah.
  Vivienne Addison: and then uh titanium, which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display. And we can use some, moving kind of thing. So, as we discussed before, we need to we would like to have some speech recognition s chip in our remote control. So this can be simple kind of programmable chip and which can use microphone sensors. And we also want to look at our remote control, so. Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range, like we're to in our twelve Euros or around that. So we are looking for simple devices or simple technology to do the location of remote control in a room
  Marjorie Mccabe: Mm-hmm,
  Vivienne Addison: or
  Marjorie Mccabe: okay.
  Vivienne Addison: in a house. So uh we discussed an Excuse Diane Testerman. So we would like to propose battery instead of solar cells and it would be problematic uh to have
  Diane Testerman: Mm-hmm.
  Vivienne Addison: enough energy with the solar cells and so we would like to just use simple battery. And also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can't use double-curved shapes.
  Diane Testerman: What is a double-curved shape?
  Vivienne Addison: Like you can have two curves.
  Diane Testerman: Uh-huh.
  Michelle Soler: Why?
  Vivienne Addison: Uh it's I think in manufacturing I guess it's problematic. So, we want to go for simple push buttons because it need a simple chip and it's really lesser uh re really less expensive compared to L_C_D_ which are uh which needs advanced chip technology and it's more expensive, since we
  Michelle Soler: Mm-hmm.
  Vivienne Addison: want to put some other features such as speech recognition we want to reduce uh
  Diane Testerman: The cost.
  Marjorie Mccabe: Um I want
  Vivienne Addison: cost.
  Marjorie Mccabe: to know why it b uh just uh sorry but for the point before uh
  Vivienne Addison: Uh
  Marjorie Mccabe: why not the rubber, if
  Vivienne Addison: Uh
  Marjorie Mccabe: it is something that it seems to be
  Vivienne Addison: And also
  Marjorie Mccabe: light.
  Vivienne Addison: like in if you put a it's be difficult to do all the moulding of buttons and these things
  Marjorie Mccabe: Okay.
  Vivienne Addison: and
  Marjorie Mccabe: You m titanium it's more uh
  Vivienne Addison: Yeah.
  Michelle Soler: W we can use something like you know the whole body's titanium but there are some rubber or I dunno some rubber parts like
  Diane Testerman: Mm like
  Vivienne Addison: Yeah.
  Diane Testerman: this?
  Marjorie Mccabe: Yes
  Michelle Soler: to make it
  Marjorie Mccabe: so
  Michelle Soler: feel better
  Marjorie Mccabe: mm
  Michelle Soler: and to you know
  Vivienne Addison: Like in cell phones recently
  Diane Testerman: Mm-hmm.
  Vivienne Addison: these
  Marjorie Mccabe: Uh-huh.
  Michelle Soler: Yeah.
  Vivienne Addison: you can
  Michelle Soler: Yeah.
  Vivienne Addison: with the rubber in four directions
  Marjorie Mccabe: Okay.
  Vivienne Addison: and yeah. But full assembly We'll use mainly for titanium
  Marjorie Mccabe: Okay.
  Vivienne Addison: rubber is expensive
  Marjorie Mccabe: Okay.
  Vivienne Addison: and also it's bit difficult to do all the shapes
  Marjorie Mccabe: Okay.
  Vivienne Addison: uh. And this push
  Marjorie Mccabe: Uh
  Vivienne Addison: buttons
  Marjorie Mccabe: yeah
  Vivienne Addison: we
  Marjorie Mccabe: so
  Vivienne Addison: we would like to use push buttons instead of L_C_D_s and so we want to mo I mean we're we want to put speech recognition so we want to reduce price on this technology and so that we can have
  Marjorie Mccabe: Okay,
  Vivienne Addison: enough space
  Marjorie Mccabe: s so
  Vivienne Addison: or enough money
  Marjorie Mccabe: simple
  Vivienne Addison: for
  Marjorie Mccabe: button and uh
  Vivienne Addison: S
  Marjorie Mccabe: speech
  Vivienne Addison: S
  Diane Testerman: Speech
  Marjorie Mccabe: recognition for the more complicated.
  Vivienne Addison: Y
  Michelle Soler: Mm-hmm.
  Vivienne Addison: yeah we have simple buttons and speech recognition technology,
  Marjorie Mccabe: Okay.
  Michelle Soler: Okay,
  Vivienne Addison: so
  Michelle Soler: and still we have mm can we still include the L_ L_S_D_ display?
  Diane Testerman: L_C_D_.
  Michelle Soler: L_C_D_ yeah L_C_D_.
  Vivienne Addison: Uh l
  Diane Testerman: Seems not, it's either
  Vivienne Addison: So
  Diane Testerman: L_C_D_
  Vivienne Addison: uh
  Diane Testerman: or push-button.
  Vivienne Addison: it's
  Michelle Soler: No,
  Vivienne Addison: like
  Michelle Soler: it's
  Vivienne Addison: a
  Michelle Soler: not gonna be a t no touchable but still like a source of information or source for menus.
  Diane Testerman: Ah.
  Vivienne Addison: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for
  Michelle Soler: Okay,
  Vivienne Addison: and
  Michelle Soler: so
  Vivienne Addison: because
  Michelle Soler: try
  Vivienne Addison: the
  Michelle Soler: it,
  Vivienne Addison: speech
  Michelle Soler: let's t
  Vivienne Addison: recognition technology will take at least five Euros or or something so
  Diane Testerman: The
  Vivienne Addison: we want to reduce
  Diane Testerman: L_C_D_
  Vivienne Addison: the
  Diane Testerman: would
  Vivienne Addison: cost on display or this
  Diane Testerman: The display
  Vivienne Addison: inter
  Diane Testerman: would only be display and not uh
  Michelle Soler: Yeah,
  Diane Testerman: touch sensitive
  Michelle Soler: yeah,
  Diane Testerman: you mean.
  Michelle Soler: it's
  Diane Testerman: Just
  Michelle Soler: it's
  Diane Testerman: uh
  Michelle Soler: not
  Diane Testerman: for
  Michelle Soler: gonna
  Diane Testerman: output,
  Michelle Soler: be a touch pad, uh just
  Diane Testerman: yeah.
  Michelle Soler: a display for
  Diane Testerman: Yeah.
  Vivienne Addison: Ok
  Michelle Soler: giving you information.
  Vivienne Addison: Yeah, that
  Marjorie Mccabe: Mm-hmm.
  Vivienne Addison: can we we can consider, because like it won't take
  Michelle Soler: Mm-hmm.
  Vivienne Addison: much money I guess, because
  Marjorie Mccabe: Okay.
  Vivienne Addison: Okay, yep.
  Marjorie Mccabe: Mm.
  Vivienne Addison: You have any further questions or?
  Diane Testerman: I guess no um. So the batteries uh are
  Vivienne Addison: Yeah.
  Diane Testerman: going to be very light.
  Vivienne Addison: Yeah, we're to go for li and now I think we have many options in the market so we can
  Diane Testerman: Okay
  Vivienne Addison: go for small
  Michelle Soler: Mm-hmm.
  Vivienne Addison: nickel or
  Michelle Soler: Mm-hmm.
  Vivienne Addison: alkaline batteries for really light batteries and with uh good price.
  Diane Testerman: So this device on n that can be used for speech recognition could also be used for just uh the finding it basically, instead of clapping why not
  Vivienne Addison: Yeah, that's
  Diane Testerman: just be
  Vivienne Addison: then the
  Diane Testerman: ask.
  Vivienne Addison: the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least five, six people want to use it so
  Diane Testerman: Mm-hmm.
  Vivienne Addison: so how to uh uh how to define our re speech recognition whether we want to do s speaker independent or speaker dependent. If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology and
  Marjorie Mccabe: Okay, for
  Vivienne Addison: so
  Marjorie Mccabe: the location.
  Vivienne Addison: Yeah, if
  Marjorie Mccabe: Hmm.
  Vivienne Addison: if everybody in the house n to locate then we're to go for some speaker independent technology or
  Diane Testerman: Okay.
  Vivienne Addison: something.
  Marjorie Mccabe: Okay. So let's now go to the you don't have more
  Diane Testerman: No,
  Marjorie Mccabe: question?
  Diane Testerman: it's okay.
  Michelle Soler: No more
  Marjorie Mccabe: Um
  Michelle Soler: questions.
  Vivienne Addison: Yep. Thank
  Marjorie Mccabe: mm
  Vivienne Addison: you.
  Diane Testerman: Puts less of constraint
  Marjorie Mccabe: thank you
  Diane Testerman: on
  Marjorie Mccabe: mm.
  Diane Testerman: what we can do but
  Michelle Soler: Mm yeah,
  Marjorie Mccabe: Yeah.
  Vivienne Addison: Yeah.
  Michelle Soler: yeah.
  Diane Testerman: it's always like that. We have dreams and the in the end we find out that it's not feasible.
  Marjorie Mccabe: Yeah,
  Vivienne Addison: Oh.
  Marjorie Mccabe: but
  Diane Testerman: Anyway.
  Vivienne Addison: We
  Marjorie Mccabe: mm.
  Vivienne Addison: have uh some limitations.
  Diane Testerman: Yeah.
  Michelle Soler: But still uh L_S_D_'s already
  Diane Testerman: L_C_D_.
  Michelle Soler: quite nice,
  Diane Testerman: L_S_D_
  Michelle Soler: L_C_
  Diane Testerman: is something else, and it's quite nice
  Michelle Soler: I'm
  Diane Testerman: as
  Michelle Soler: an
  Diane Testerman: well.
  Michelle Soler: artist, sorry.
  Marjorie Mccabe: Okay.
  Diane Testerman: So,
  Michelle Soler: So uh, that's
  Marjorie Mccabe: Um
  Diane Testerman: go
  Michelle Soler: not
  Diane Testerman: on uh
  Michelle Soler: I hope
  Diane Testerman: artist.
  Michelle Soler: that's not too much.
  Marjorie Mccabe: yeah. Now
  Michelle Soler: Okay.
  Marjorie Mccabe: let's talk about uh interface.
  Michelle Soler: Uh participant number three.
  Marjorie Mccabe: Three.
  Vivienne Addison: Three.
  Michelle Soler: Uh
  Marjorie Mccabe: Which one?
  Diane Testerman: Hmm.
  Michelle Soler: mm mm uh have a look at this no it's yeah.
  Marjorie Mccabe: Okay.
  Michelle Soler: Uh so the concept of the interface. Generally I developed quite a broad concept not only for the interface, but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls. So let's start with this. We got our perfect remote control with a lot of buttons and uh we got explanation for every button and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button, I don't know really where it is, maybe one of this buttons, and um power on and off mm I
  Marjorie Mccabe: Mm.
  Michelle Soler: I don't remember so uh it it it should be maybe this button is power on and off? Or no? I can see nothing. So that's our concept. It's called the millennium remote control.
  Diane Testerman: Let's change millenniums.
  Michelle Soler: Yeah.
  Vivienne Addison: So maybe you can use in the end
  Diane Testerman: doesn't
  Vivienne Addison: and
  Diane Testerman: make sense. This is very
  Michelle Soler: Really? I
  Diane Testerman: ugly.
  Michelle Soler: thought you like it.
  Diane Testerman: Oh no,
  Michelle Soler: Ah okay just press
  Diane Testerman: too much
  Michelle Soler: the button,
  Diane Testerman: concept.
  Michelle Soler: please uh.
  Diane Testerman: Ah.
  Marjorie Mccabe: No.
  Vivienne Addison: Uh
  Michelle Soler: Yeah, we will not use this. We will not use this. But instead of this I will devise
  Diane Testerman: Ah,
  Michelle Soler: That's
  Diane Testerman: back
  Michelle Soler: our
  Diane Testerman: today.
  Michelle Soler: concept. And it's got just few buttons, quite low looking, and all this stuff we already we already discussed.
  Marjorie Mccabe: Mm-hmm. 'Kay.
  Michelle Soler: And uh what will people say? They'll say it's perfect. Or what will say? Uh they will say it's splendid. And uh e everyone will say I'll buy it.
  Marjorie Mccabe: Mm-hmm.
  Michelle Soler: And everyone's gonna be satisfied.
  Diane Testerman: Do you think it can come in several colours? Or did the
  Michelle Soler: I would make a backlight of the L_C_D_ screen with different colours.
  Diane Testerman: Um but not the case.
  Michelle Soler: Not the case.
  Diane Testerman: Uh the case would only be in that uh aluminium uh titanium stuff, like
  Michelle Soler: Yeah.
  Vivienne Addison: Mm.
  Marjorie Mccabe: Because apparently from your survey people like colours, no?
  Diane Testerman: Yeah,
  Vivienne Addison: Yeah.
  Diane Testerman: well they like uh something which is
  Michelle Soler: Okay,
  Diane Testerman: uh
  Michelle Soler: so let's remember there's a Nokia phone which changeable panels.
  Diane Testerman: Mm yeah, okay, so that would
  Michelle Soler: Do you
  Diane Testerman: be
  Michelle Soler: like it?
  Diane Testerman: the option. I don't know I don't have a Nokia phone, but
  Vivienne Addison: But it's
  Diane Testerman: I
  Vivienne Addison: uh
  Diane Testerman: don't use that but again, uh
  Michelle Soler: That's why you
  Diane Testerman: I
  Michelle Soler: don't
  Diane Testerman: might
  Michelle Soler: have it.
  Diane Testerman: Yeah,
  Michelle Soler: That's
  Diane Testerman: bu
  Michelle Soler: why, 'cause
  Diane Testerman: but
  Michelle Soler: it's nasty.
  Vivienne Addison: But it would be expensive, no? If you use colour L_C_D_.
  Michelle Soler: No.
  Vivienne Addison: Uh instead of that maybe we can change the colour of
  Diane Testerman: Mm-hmm.
  Vivienne Addison: the assembler. Maybe we can just if users want more colours they can pay more money to get this uh the shapes and they can have different assembly.
  Michelle Soler: Um, I am here.
  Vivienne Addison: So
  Marjorie Mccabe: Okay.
  Vivienne Addison: users have different I mean they have their own interests, colour interests and so
  Marjorie Mccabe: So?
  Michelle Soler: Mm-hmm.
  Vivienne Addison: So we can just if they want they can just pay another two
  Marjorie Mccabe: Uh-huh,
  Michelle Soler: 'Kay.
  Marjorie Mccabe: okay,
  Vivienne Addison: Euro.
  Marjorie Mccabe: so you you propose something with option
  Vivienne Addison: Yeah.
  Marjorie Mccabe: i that increase the price if we
  Vivienne Addison: Yeah yeah yes.
  Marjorie Mccabe: if
  Vivienne Addison: If
  Marjorie Mccabe: you want
  Vivienne Addison: they want like
  Marjorie Mccabe: o
  Vivienne Addison: uh so
  Marjorie Mccabe: more
  Vivienne Addison: that we
  Marjorie Mccabe: colours
  Vivienne Addison: can
  Marjorie Mccabe: on
  Diane Testerman: Kind
  Vivienne Addison: yeah.
  Diane Testerman: of
  Marjorie Mccabe: L_C_D_,
  Diane Testerman: upgradable uh
  Marjorie Mccabe: yeah.
  Vivienne Addison: Yeah.
  Diane Testerman: remote control. Wow,
  Marjorie Mccabe: Okay.
  Diane Testerman: wow.
  Vivienne Addison: Just they'll get few more things and
  Michelle Soler: Okay,
  Vivienne Addison: few more colours.
  Michelle Soler: what uh there's one more decisi uh one more solution in fact, um 'cause there are some some paints that can change colour according to where they are, like they can reflect different colours
  Vivienne Addison: Lights, yeah.
  Diane Testerman: Mm.
  Marjorie Mccabe: And
  Michelle Soler: depending
  Marjorie Mccabe: thermodynamic
  Michelle Soler: on what is around,
  Marjorie Mccabe: also.
  Michelle Soler: like
  Vivienne Addison: Yeah.
  Michelle Soler: what
  Marjorie Mccabe: Mm-hmm.
  Michelle Soler: colour
  Diane Testerman: Like
  Michelle Soler: is
  Diane Testerman: a
  Michelle Soler: around,
  Diane Testerman: chameleon.
  Michelle Soler: and depending on the temperature, yeah.
  Marjorie Mccabe: Mm-hmm.
  Vivienne Addison: Yeah yeah.
  Michelle Soler: We can make it in fact.
  Marjorie Mccabe: Yeah
  Vivienne Addison: Mm.
  Marjorie Mccabe: but that's
  Michelle Soler: If
  Marjorie Mccabe: maybe
  Michelle Soler: if if
  Marjorie Mccabe: mo
  Michelle Soler: the
  Marjorie Mccabe: too much expensive,
  Michelle Soler: okay.
  Diane Testerman: Mm-hmm.
  Marjorie Mccabe: yeah. But uh it can be in uh maybe in an a gradable
  Michelle Soler: Mm-hmm,
  Marjorie Mccabe: version,
  Vivienne Addison: Yeah.
  Michelle Soler: mm-hmm,
  Marjorie Mccabe: but
  Diane Testerman: Because
  Michelle Soler: so
  Diane Testerman: uh I think there are two kinds of people. Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but and those for which is something that that that uh is uh specific to them so it it's like a signature. My remote control is pink. Nobody else than Diane Testerman has a pink remote control.
  Marjorie Mccabe: Mm-hmm.
  Michelle Soler: Uh-huh.
  Diane Testerman: And that makes Diane Testerman special.
  Marjorie Mccabe: Okay and you think that we don't have to make to make them pay more because of uh o
  Diane Testerman: I
  Marjorie Mccabe: or
  Diane Testerman: think I think
  Marjorie Mccabe: this
  Diane Testerman: they
  Marjorie Mccabe: is
  Diane Testerman: would be ready p ready to pay more for that.
  Marjorie Mccabe: Okay, so
  Diane Testerman: Those who wanted to have
  Marjorie Mccabe: so
  Diane Testerman: it pink.
  Marjorie Mccabe: i
  Vivienne Addison: Uh
  Marjorie Mccabe: it's not uh a s base
  Diane Testerman: No
  Marjorie Mccabe: service
  Vivienne Addison: Mm.
  Diane Testerman: mm
  Marjorie Mccabe: it's
  Diane Testerman: no.
  Michelle Soler: So,
  Marjorie Mccabe: a
  Michelle Soler: be an option, yeah.
  Marjorie Mccabe: Mm.
  Diane Testerman: It might be optional,
  Marjorie Mccabe: Okay.
  Diane Testerman: yeah.
  Vivienne Addison: will be really few, no? So like we
  Diane Testerman: The
  Vivienne Addison: can
  Diane Testerman: the young
  Vivienne Addison: those
  Diane Testerman: people the young people want to be different from their friends.
  Vivienne Addison: Ah.
  Diane Testerman: Although similar but have
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: something
  Vivienne Addison: Yeah.
  Diane Testerman: just slightly better. Pink
  Marjorie Mccabe: So
  Vivienne Addison: Mm.
  Marjorie Mccabe: m so maybe that's if that it's a selling point
  Diane Testerman: Mm.
  Marjorie Mccabe: maybe
  Michelle Soler: Yeah,
  Marjorie Mccabe: it has
  Diane Testerman: Yeah.
  Michelle Soler: yeah,
  Marjorie Mccabe: to be the base.
  Michelle Soler: yeah. But you know if you want to be different you just take your remote control with you all the time. And
  Diane Testerman: Yeah,
  Michelle Soler: it
  Marjorie Mccabe: And
  Michelle Soler: makes
  Marjorie Mccabe: you'll
  Michelle Soler: you different,
  Marjorie Mccabe: be
  Diane Testerman: yeah.
  Michelle Soler: you
  Diane Testerman: You always
  Michelle Soler: know?
  Marjorie Mccabe: different.
  Diane Testerman: have your
  Marjorie Mccabe: Uh
  Diane Testerman: remote. Oh,
  Michelle Soler: Anyone
  Diane Testerman: you don't?
  Michelle Soler: has their remote controls
  Diane Testerman: Yeah.
  Michelle Soler: here?
  Diane Testerman: You
  Marjorie Mccabe: in
  Michelle Soler: No?
  Marjorie Mccabe: the
  Diane Testerman: don't
  Marjorie Mccabe: train
  Diane Testerman: have your remo
  Marjorie Mccabe: uh, hello uh no. Want to change
  Diane Testerman: Wh you
  Marjorie Mccabe: my
  Diane Testerman: you
  Marjorie Mccabe: neighbour.
  Diane Testerman: know like for instance take the iPod. It's a kind of remote control. Uh it's white
  Michelle Soler: Mm-hmm.
  Diane Testerman: and it's so white that you see it from any anywhere. It
  Marjorie Mccabe: Mm.
  Diane Testerman: has this distinctive look and feel and look which people seems to like
  Michelle Soler: Okay.
  Diane Testerman: just because it's a colour that we don't usually see in a remote control. White.
  Michelle Soler: Uh-huh,
  Marjorie Mccabe: Mm-hmm.
  Michelle Soler: uh-huh. Could
  Diane Testerman: Seems
  Michelle Soler: we integrate
  Diane Testerman: important.
  Michelle Soler: something into our remote control, something like light?
  Vivienne Addison: Hmm.
  Michelle Soler: That they can use it in darkness, like.
  Diane Testerman: Mm
  Michelle Soler: Hand
  Diane Testerman: glow
  Michelle Soler: light,
  Diane Testerman: in the dark,
  Michelle Soler: yeah.
  Diane Testerman: so
  Vivienne Addison: Yeah maybe like the infrared like we can put some
  Michelle Soler: Mm-hmm.
  Vivienne Addison: radium chips or something so that like at least um yeah.
  Marjorie Mccabe: Iradium?
  Michelle Soler: Okay.
  Vivienne Addison: Yeah,
  Marjorie Mccabe: Ah
  Michelle Soler: Okay.
  Marjorie Mccabe: sorry.
  Vivienne Addison: that
  Marjorie Mccabe: Mm. Okay.
  Diane Testerman: Okay.
  Michelle Soler: Okay. S
  Marjorie Mccabe: So mm
  Michelle Soler: well, let's go on maybe
  Diane Testerman: Yeah.
  Michelle Soler: with the presentation.
  Diane Testerman: Uh-huh,
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: yeah sure.
  Michelle Soler: And um
  Vivienne Addison: Oh.
  Michelle Soler: the remote control's going to be smart but how smart should it be to not to complicate things too much? And uh I dunno that's a question to you and to mm
  Diane Testerman: Well so I
  Michelle Soler: to
  Diane Testerman: heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing. Currently
  Michelle Soler: Mm-hmm.
  Diane Testerman: we don't have guns with speech recognition or uh beer cans with speech recognition but we may have remote controls with speech recognition.
  Michelle Soler: Okay,
  Diane Testerman: I
  Michelle Soler: okay.
  Diane Testerman: dunno.
  Marjorie Mccabe: Mm,
  Michelle Soler: So
  Marjorie Mccabe: that's
  Michelle Soler: just
  Marjorie Mccabe: a nice
  Michelle Soler: just
  Marjorie Mccabe: world.
  Michelle Soler: just just think about it um.
  Diane Testerman: Don't touch the remote.
  Michelle Soler: Thank you.
  Marjorie Mccabe: Okay.
  Diane Testerman: But yeah. Are are you saying here that uh the remote controls should be aware of who is using it? So for instance the young guy would not be able to use it because his father doesn't want.
  Michelle Soler: Uh yeah
  Diane Testerman: Like with
  Michelle Soler: I just
  Diane Testerman: some
  Michelle Soler: want to say it should be real
  Diane Testerman: Maybe
  Michelle Soler: smart.
  Diane Testerman: fingerprint recognition or
  Michelle Soler: Voice recognition is quite tough. I say don't use it, and the control just looks.
  Diane Testerman: Mm.
  Vivienne Addison: Yeah.
  Michelle Soler: 'Cause I
  Diane Testerman: Um
  Michelle Soler: ordered jus
  Diane Testerman: Mm.
  Vivienne Addison: Uh
  Michelle Soler: To l
  Vivienne Addison: that
  Michelle Soler: to l lock it.
  Vivienne Addison: mm that could be feasible I guess, like
  Diane Testerman: Okay.
  Vivienne Addison: So since we have we want to do some speaker dependent speech recognition uh so
  Diane Testerman: So it could
  Vivienne Addison: we
  Diane Testerman: be
  Vivienne Addison: can use yeah.
  Diane Testerman: smart in that
  Vivienne Addison: Yeah,
  Diane Testerman: way.
  Vivienne Addison: yeah.
  Marjorie Mccabe: Mm. Okay.
  Diane Testerman: But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it, it might also record the kind of uh channels you are u more often using and
  Vivienne Addison: Yeah.
  Diane Testerman: uh levels of volumes that you're more often uh
  Michelle Soler: Yeah, sure.
  Marjorie Mccabe: Mm.
  Diane Testerman: things like that
  Vivienne Addison: Yeah.
  Diane Testerman: and provide you ways of using them, I dunno, somehow, I dunno,
  Vivienne Addison: Yeah.
  Diane Testerman: that might be expensive but
  Marjorie Mccabe: Mm-hmm.
  Vivienne Addison: Uh it's
  Diane Testerman: that might also be a good sales pitch again.
  Vivienne Addison: Hmm.
  Diane Testerman: The remote that knows you.
  Michelle Soler: Mm-hmm.
  Marjorie Mccabe: Okay.
  Michelle Soler: Okay, thanks.
  Marjorie Mccabe: So
  Diane Testerman: My turn?
  Marjorie Mccabe: it's yeah, Marketing Expert.
  Diane Testerman: Okay, it's alright.
  Marjorie Mccabe: Participant
  Vivienne Addison: Four.
  Marjorie Mccabe: two? Four,
  Diane Testerman: Four, I think.
  Marjorie Mccabe: sorry.
  Diane Testerman: Trend, yeah. No uh yes. Okay, so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So, next slide please. So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know, so have to to go often on the web and look at uh what the others are doing, and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them, always, like a phone. We can we can use the phone as a as a good uh uh example of where to in be inspired. Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends, they're inventing it, they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend, you try to invent it, which means either you succeed and you make a lot of money or you don't and you're out of business. So anyway uh next slide please. Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to. The first one, which seems to be the most important one, is that it has to be fancy, it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be, it has to be technologically i innovative, it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important, which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh it first have to be very nice, s something that people are proud of uh uh that i uh they can be Vivienne Addison identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends, huh, mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control. Next slide please.
  Marjorie Mccabe: Mm.
  Diane Testerman: Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan, well, it seems that this year things should have uh a fruit and vegetable uh way of of look or feel or so. And I think of course uh i it applies to everything. That's the thing with trends. It it can travel f from clothe to furniture same idea. Fruit and vegetable. Think fruit and vegetable. And uh if we co we compare to last year, now it has to be spongy,
  Vivienne Addison: Mm.
  Michelle Soler: What is
  Diane Testerman: yeah.
  Michelle Soler: spongy?
  Diane Testerman: Well this
  Vivienne Addison: Yeah kind of
  Diane Testerman: so
  Vivienne Addison: um maybe
  Diane Testerman: so I think uh uh i When we were talking about rubber, I think
  Vivienne Addison: Yeah
  Diane Testerman: uh
  Vivienne Addison: it
  Diane Testerman: the rubber aspect might be important because it's what is
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: probably
  Vivienne Addison: Yeah.
  Diane Testerman: more feasible
  Marjorie Mccabe: S
  Diane Testerman: in terms of sponginess.
  Vivienne Addison: Yeah.
  Marjorie Mccabe: So maybe titanium it's not a good idea.
  Diane Testerman: Seems not, seems not.
  Vivienne Addison: We need to think about mm
  Marjorie Mccabe: Mm-hmm.
  Vivienne Addison: mm.
  Diane Testerman: Yeah. So
  Marjorie Mccabe: Um sorry Mark. It seems
  Diane Testerman: Think
  Marjorie Mccabe: to
  Diane Testerman: more
  Marjorie Mccabe: be
  Diane Testerman: of uh something in the colours of uh like fruit
  Vivienne Addison: Fruit.
  Diane Testerman: and vegetables and spongy,
  Vivienne Addison: Even
  Diane Testerman: as a
  Vivienne Addison: shape?
  Diane Testerman: even in the shape it has to be more round and uh
  Vivienne Addison: More
  Diane Testerman: more uh
  Marjorie Mccabe: Mm-mm.
  Vivienne Addison: yeah.
  Diane Testerman: uh look natural
  Vivienne Addison: Yeah.
  Diane Testerman: somehow. I mean And not those futuristic uh remote control with angles and uh
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: and titanium like.
  Vivienne Addison: Mm.
  Diane Testerman: So that's
  Marjorie Mccabe: Hmm.
  Diane Testerman: what people seem to yeah i I know
  Marjorie Mccabe: You're
  Diane Testerman: it's
  Marjorie Mccabe: old-fashioned.
  Diane Testerman: quite
  Marjorie Mccabe: Sorry.
  Diane Testerman: far from what you thought but that's that's fashion and
  Michelle Soler: Okay.
  Marjorie Mccabe: Okay.
  Diane Testerman: Okay that's all I have to say.
  Marjorie Mccabe: Mm you have questions?
  Vivienne Addison: So these abilities are mainly ad addressed by young people? Or it's
  Diane Testerman: These I'm sorry.
  Vivienne Addison: This you you so did
  Diane Testerman: Yeah,
  Vivienne Addison: you
  Diane Testerman: yeah we have people uh uh listening
  Vivienne Addison: Where?
  Diane Testerman: to the trends everywhere in
  Vivienne Addison: Oh.
  Diane Testerman: the world, of course,
  Vivienne Addison: Oh, okay,
  Diane Testerman: as you know our company is quite big
  Vivienne Addison: mm-hmm.
  Diane Testerman: and uh so I'm
  Vivienne Addison: It's
  Diane Testerman: just
  Vivienne Addison: not from
  Diane Testerman: asking them
  Vivienne Addison: mm.
  Diane Testerman: what are the current trends
  Vivienne Addison: Mm-hmm.
  Diane Testerman: according to them when they go in the stores and
  Vivienne Addison: Yeah.
  Diane Testerman: when they ask uh their uh friends that are
  Vivienne Addison: Yeah.
  Diane Testerman: also
  Vivienne Addison: It's more general
  Diane Testerman: well.
  Vivienne Addison: trend it's not particular to the remote
  Diane Testerman: No,
  Vivienne Addison: control.
  Diane Testerman: it's not it's not this this is very general, yeah. But it seems that trends travel
  Vivienne Addison: Mm.
  Diane Testerman: across things.
  Vivienne Addison: Yeah.
  Diane Testerman: The what we
  Vivienne Addison: Yeah but some materials n they're to be uh they're to be something like solid like they can't be really
  Diane Testerman: Sure.
  Vivienne Addison: spongy or
  Diane Testerman: Yeah. We
  Vivienne Addison: yeah
  Diane Testerman: have to I
  Vivienne Addison: yeah.
  Diane Testerman: think we have to have the look of
  Vivienne Addison: yeah,
  Diane Testerman: fruit
  Vivienne Addison: yeah
  Diane Testerman: and vegetables
  Vivienne Addison: sponge, yeah yeah at least
  Diane Testerman: but
  Vivienne Addison: that's
  Diane Testerman: we still have to put our chips inside, so
  Vivienne Addison: Yeah yeah
  Diane Testerman: of course. This is your problem.
  Vivienne Addison: that yeah
  Diane Testerman: This is not mine.
  Vivienne Addison: yeah. Yeah. Yeah, looking yeah fruit. These things can be easily incorporated. We can
  Diane Testerman: Yeah,
  Vivienne Addison: have
  Diane Testerman: I think in
  Vivienne Addison: t
  Diane Testerman: the
  Vivienne Addison: colours
  Diane Testerman: colours and
  Vivienne Addison: or
  Diane Testerman: in the uh the kind of
  Vivienne Addison: this
  Diane Testerman: material.
  Vivienne Addison: shape or at least
  Diane Testerman: If
  Vivienne Addison: yeah.
  Diane Testerman: if it's something like rubber made or
  Vivienne Addison: Yeah.
  Diane Testerman: I think it it's
  Marjorie Mccabe: Mm.
  Diane Testerman: also going to be good.
  Vivienne Addison: Mm.
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: Okay?
  Vivienne Addison: Yeah.
  Marjorie Mccabe: Okay. No more question? Okay.
  Diane Testerman: Yep. Thanks.
  Marjorie Mccabe: So Mm-hmm. Okay, so we will have uh next meeting in thirty minutes again. Um now you have to go straight on this individual action which i which are for Rama uh
  Vivienne Addison: Look
  Marjorie Mccabe: wil
  Vivienne Addison: and feel de
  Marjorie Mccabe: design, um Mark the user interface design, and uh Sammy uh the product evaluation.
  Diane Testerman: Mm-hmm.
  Marjorie Mccabe: Uh you will work together uh
  Vivienne Addison: Hmm.
  Marjorie Mccabe: on a new on on a prototype using modelling clay.
  Vivienne Addison: Hmm. Mm sounds interesting.
  Marjorie Mccabe: Mm-hmm um and I as always your personal coach will send you specific instruction.
  Diane Testerman: Okay.
  Michelle Soler: Okay.
  Diane Testerman: Thanks.
  Vivienne Addison: So, can we highlight the specific features of our
  Marjorie Mccabe: Yeah you're right, you have
  Vivienne Addison: yeah,
  Marjorie Mccabe: to
  Vivienne Addison: so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables, that's
  Marjorie Mccabe: So
  Vivienne Addison: we
  Marjorie Mccabe: you
  Vivienne Addison: want
  Marjorie Mccabe: say
  Vivienne Addison: to follow
  Marjorie Mccabe: s
  Vivienne Addison: general trend.
  Diane Testerman: Spongy.
  Marjorie Mccabe: S
  Vivienne Addison: Yeah.
  Marjorie Mccabe: do we agree on that? Yeah. We have to.
  Vivienne Addison: So, do you think
  Michelle Soler: So we have to uh for
  Diane Testerman: No, we don't have to,
  Marjorie Mccabe: No.
  Diane Testerman: but seems it's
  Vivienne Addison: Hmm.
  Diane Testerman: the trend. Again,
  Vivienne Addison: Yeah.
  Diane Testerman: as I said we can also try to make it,
  Michelle Soler: yeah
  Diane Testerman: to
  Michelle Soler: so
  Diane Testerman: create the trend. So there's
  Vivienne Addison: Yeah.
  Diane Testerman: no
  Michelle Soler: are we confident enough on creating trends?
  Diane Testerman: Well, that's you t can try to convince us.
  Michelle Soler: Well, we can make it smell like fruit.
  Diane Testerman: Okay.
  Marjorie Mccabe: Okay, that's a good idea.
  Vivienne Addison: That's
  Diane Testerman: that's
  Marjorie Mccabe: So
  Diane Testerman: a
  Marjorie Mccabe: titanium
  Diane Testerman: good idea,
  Marjorie Mccabe: smell like fruit.
  Diane Testerman: I
  Michelle Soler: Yeah.
  Marjorie Mccabe: Mm-hmm.
  Vivienne Addison: So what about location and these things, people are really interesting on those features? Or they really like
  Diane Testerman: Uh
  Vivienne Addison: They more want these fancy
  Diane Testerman: I think i
  Vivienne Addison: features
  Diane Testerman: yeah
  Vivienne Addison: like
  Diane Testerman: i it's again in this uh what I said first it has to be fancy so I think if nobody else pro
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: provides currently a remote control with that kind of stuff
  Vivienne Addison: Feature
  Diane Testerman: and if we can provide it I think it's a good sell for
  Vivienne Addison: Yeah.
  Diane Testerman: us because we have
  Vivienne Addison: Yeah.
  Diane Testerman: it and others don't.
  Marjorie Mccabe: Okay.
  Diane Testerman: It's fancy. Whether it's useful or not doesn't seem to be very important.
  Vivienne Addison: Yeah.
  Marjorie Mccabe: I I agree
  Vivienne Addison: Yeah.
  Marjorie Mccabe: with uh this uh Now we have to decide on what kind of fanciness. Do we take titanium smelling like fruit, or do we make spongy uh
  Vivienne Addison: Yeah.
  Marjorie Mccabe: fruity-like
  Vivienne Addison: Uh we will try to explore these two options
  Diane Testerman: Maybe you
  Vivienne Addison: and
  Diane Testerman: could
  Marjorie Mccabe: Mm.
  Diane Testerman: explore the
  Vivienne Addison: yeah
  Diane Testerman: two option.
  Marjorie Mccabe: Yeah,
  Vivienne Addison: yeah.
  Marjorie Mccabe: yeah.
  Michelle Soler: Mm-hmm, mm-hmm. Could we make a titanium shape?
  Vivienne Addison: Uh
  Michelle Soler: I mean
  Vivienne Addison: yeah at least like we can make
  Michelle Soler: fruit-shaped.
  Vivienne Addison: banana or
  Marjorie Mccabe: Don't
  Michelle Soler: But
  Marjorie Mccabe: you say that you cannot do double shape uh
  Vivienne Addison: yeah
  Michelle Soler: Doub
  Diane Testerman: Mm.
  Vivienne Addison: it's
  Michelle Soler: double-curved.
  Marjorie Mccabe: curved
  Vivienne Addison: it's
  Marjorie Mccabe: shape
  Diane Testerman: Seems to
  Vivienne Addison: yeah
  Marjorie Mccabe: yeah.
  Vivienne Addison: that's
  Diane Testerman: be.
  Vivienne Addison: a we're to look for
  Marjorie Mccabe: Mm-hmm. Okay.
  Vivienne Addison: and and
  Michelle Soler: Okay, okay.
  Vivienne Addison: s we're to see the whether rubber is expensive and
  Michelle Soler: In
  Vivienne Addison: d
  Michelle Soler: fact I just agreed to make uh to make the like titanium panels on a whole rubber body.
  Vivienne Addison: Hmm.
  Michelle Soler: Well, okay
  Marjorie Mccabe: Mm-mm.
  Michelle Soler: w we'll
  Marjorie Mccabe: Okay,
  Michelle Soler: see.
  Marjorie Mccabe: so you explore now that you're going to work together
  Michelle Soler: Yeah
  Vivienne Addison: Mm.
  Marjorie Mccabe: these these two. Or or spongy an
  Vivienne Addison: Yeah.
  Marjorie Mccabe: yeah.
  Vivienne Addison: Maybe we can have two different assembly also like one spongy and one kind of titanium.
  Marjorie Mccabe: Mm.
  Vivienne Addison: we have only the plastic or the
  Michelle Soler: We'll see.
  Diane Testerman: If
  Vivienne Addison: the
  Diane Testerman: you have
  Vivienne Addison: chippy
  Diane Testerman: time.
  Michelle Soler: We'll see.
  Vivienne Addison: yeah
  Marjorie Mccabe: Mm.
  Vivienne Addison: fibre chips or
  Marjorie Mccabe: Yeah I don't think w I think we have to choose. If we choose
  Vivienne Addison: Uh.
  Marjorie Mccabe: uh titanium or if we choose spongy but uh it
  Michelle Soler: We'll see.
  Marjorie Mccabe: cannot be
  Michelle Soler: I
  Marjorie Mccabe: both.
  Michelle Soler: I really don't like this modelling clay
  Vivienne Addison: Yeah.
  Michelle Soler: 'cause you know it makes some for for I dunno
  Diane Testerman: For creation.
  Michelle Soler: uh yeah
  Vivienne Addison: Yeah.
  Michelle Soler: um we'll look.
  Vivienne Addison: Yeah.
  Marjorie Mccabe: Ah you can pretend
  Vivienne Addison: Even
  Marjorie Mccabe: that
  Vivienne Addison: design.
  Marjorie Mccabe: it's uh titanium.
  Diane Testerman: You can paint it afterward.
  Michelle Soler: Okay,
  Diane Testerman: No problem. We have a very large department
  Michelle Soler: okay.
  Diane Testerman: of paint.
  Marjorie Mccabe: Yeah, do don't worry, you you
  Diane Testerman: You will do it.
  Marjorie Mccabe: you speak with
  Michelle Soler: Alright, alright.
  Marjorie Mccabe: mm mm. Okay. So explore a shape.
  Vivienne Addison: So still we want to keep L_C_D_? Or
  Marjorie Mccabe: Mm I think it's what
  Diane Testerman: Yeah.
  Marjorie Mccabe: we say, that we have an uh an L_C_D_ with uh information.
  Vivienne Addison: Okay.
  Marjorie Mccabe: Not
  Diane Testerman: The thing is
  Marjorie Mccabe: uh
  Diane Testerman: that uh if we want to have as he says if we want to have uh a small number of buttons
  Vivienne Addison: Yeah, then we
  Diane Testerman: we
  Vivienne Addison: can
  Diane Testerman: need to have a kind of output that
  Marjorie Mccabe: Mm-hmm.
  Diane Testerman: says currently what their
  Vivienne Addison: yeah,
  Diane Testerman: actions are.
  Vivienne Addison: yeah, that user friendly or
  Diane Testerman: Yeah.
  Marjorie Mccabe: Mm.
  Diane Testerman: That's
  Vivienne Addison: Mm.
  Diane Testerman: the converse to having zillions
  Vivienne Addison: Yeah.
  Diane Testerman: of button where each button does only
  Marjorie Mccabe: Mm.
  Diane Testerman: one thing.
  Vivienne Addison: Yeah.
  Marjorie Mccabe: Okay.
  Vivienne Addison: and we just stick with two batteries so it's not any solar
  Diane Testerman: Yeah.
  Vivienne Addison: or
  Diane Testerman: Classical,
  Vivienne Addison: yeah
  Diane Testerman: we stay
  Marjorie Mccabe: Yeah,
  Diane Testerman: classical
  Vivienne Addison: yeah
  Marjorie Mccabe: yeah,
  Vivienne Addison: j
  Diane Testerman: in that
  Marjorie Mccabe: yeah.
  Vivienne Addison: yeah, because
  Diane Testerman: we don't reinvent uh
  Marjorie Mccabe: Mm.
  Vivienne Addison: Yeah.
  Diane Testerman: the wheel. Anyway it's very in general I think people uh change T_V_ more often than batteries of their remote control. So.
  Marjorie Mccabe: Yeah.
  Diane Testerman: Because the trend goes faster than the life of the
  Marjorie Mccabe: Mm-hmm.
  Michelle Soler: Mm-hmm.
  Diane Testerman: So it's very
  Marjorie Mccabe: Okay.
  Diane Testerman: Okay.
  Marjorie Mccabe: So
  Vivienne Addison: Yeah.
  Marjorie Mccabe: are we
  Michelle Soler: Yeah.
  Diane Testerman: We're done.
  Vivienne Addison: Yeah,
  Marjorie Mccabe: mm.
  Vivienne Addison: we're done.
  Marjorie Mccabe: Okay. So see you in thirty minutes.
  Vivienne Addison: Yep.
Updated Content: Marjorie Mccabe stated the agenda and set the goals for the current meeting. Vivienne Addison discussed different options for batteries, case materials and shapes, chips, and interface components and also discussed the components necessary for a speech recognition capable remote control. Michelle Soler presented his concept for the interface design which he called the "millennium remote control". Michelle Soler also discussed with the team color options and how to make a "smart" remote which is in tune with the user's preferences. Diane Testerman discussed current findings from trend watching reports which indicated that there is a desire for products to have a fancy look and feel, be technologically innovative, be easy to use, incorporate a fruit and vegetable theme, and be spongy. Marjorie Mccabe gave the team members their assignments and then the team went over the decisions they had made and discussed whether to use titanium or rubber in their design.