Extracted Content: Jim Stelle: Okay.
  Terry Zima: So I see all everybody's here, 'kay.
  Logan Desjardins: Mm-hmm.
  Roy Ball: Yep.
  Terry Zima: And we can start meeting.
  Jim Stelle: Okay.
  Logan Desjardins: What's the agenda for this meeting?
  Terry Zima: The I will uh present here agenda with with with with slides
  Logan Desjardins: Okay
  Terry Zima: to you. Um as you can see here.
  Roy Ball: Perfect.
  Terry Zima: So first uh just to mention I will take notes
  Logan Desjardins: Mm-hmm.
  Terry Zima: uh of this meeting and uh I will try to work them out and give them to you. I've also made notes of the previous meeting and um I was about to send them you but then uh I had to go to this uh meeting so you will get them too uh
  Logan Desjardins: Mm-hmm.
  Jim Stelle: Next.
  Terry Zima: Um.
  Roy Ball: So y you the also.
  Terry Zima: Yes.
  Roy Ball: Right? Okay.
  Terry Zima: Indeed. Um. Then I hope you all have uh worked out some
  Roy Ball: Perfectly
  Terry Zima: some
  Roy Ball: yeah yeah
  Terry Zima: uh
  Roy Ball: of course uh-huh.
  Terry Zima: some some presentations about uh about well you the the task given to you in the previous meeting. Um. W We will uh in a minute we will uh start with them. Um, we will see in which order we will handle them of. Um then I will uh bring in some some some new requirements I I got uh from the uh account manager, I try to work them out, they were quite abstract, and we
  Logan Desjardins: Mm-hmm.
  Terry Zima: can have maybe have com some discussion about it. Uh Um about the functions and Well in this meeting we should really try to reach a decision about the target group
  Logan Desjardins: Mm.
  Terry Zima: and the functionality of the
  Roy Ball: You mean the social target group
  Terry Zima: Yes
  Roy Ball: who we
  Terry Zima: I mean
  Roy Ball: wants
  Terry Zima: well
  Roy Ball: to target?
  Terry Zima: yes w who are we going to uh to
  Logan Desjardins: Mm.
  Terry Zima: well
  Roy Ball: Oh the
  Terry Zima: to sell
  Roy Ball: customers,
  Terry Zima: this,
  Roy Ball: okay.
  Terry Zima: the customers,
  Logan Desjardins: Yeah.
  Terry Zima: indeed yes. Think that's that's important
  Logan Desjardins: That's the big question
  Terry Zima: matter.
  Logan Desjardins: yeah.
  Terry Zima: Uh. So And then uh we will close this meeting uh and after this meeting we'll uh we'll have a lunch. Good. Um. Maybe um why uh Anna can you c do you have a presentations?
  Logan Desjardins: No, I don't.
  Terry Zima: You don't have presentation?
  Logan Desjardins: I wasn't. No.
  Terry Zima: Uh you want a table to to uh
  Logan Desjardins: I c I can talk about it but I have no
  Terry Zima: Yes
  Logan Desjardins: slides
  Terry Zima: yes
  Logan Desjardins: or anything.
  Terry Zima: maybe maybe you can uh can just talk about it or maybe you can use the whiteboard if necessary um.
  Logan Desjardins: Mm-hmm. Well I've just been um presented with some research we've done in a small focus group so, a hundred people, just asked them about their remote control usage habits and what they want in a remote control. Um. It's probably can't email this to you, I've just got a web page with some data on it. Um basically it's saying that users generally dislike the look and feel of their remote controls. Um seventy five u seventy five percent of users find most remote controls ugly.
  Terry Zima: Mm-hmm.
  Logan Desjardins: Um. Eighty percent of users would spend more money when a remote control would look fancy. Um. Current remote controls do not match well the operating behaviour of the user. Uh seventy five percent of users said they zap a lot, so they use their remote control quite frequently while they're watching television. Uh. Fifty percent of users say that they only use ten percent of the buttons, so they've got a remote control with a lot of functionality but really most of the time they only use a small part of that.
  Terry Zima: Mm.
  Logan Desjardins: Um.
  Terry Zima: Do you Do you have this uh information on the web page
  Logan Desjardins: I have
  Terry Zima: you
  Logan Desjardins: an
  Terry Zima: said?
  Logan Desjardins: a web page yes.
  Terry Zima: Yes, mayb maybe you can can send an email to Logan Desjardins later uh.
  Logan Desjardins: Yep. Yep, sure.
  Terry Zima: Uh about this.
  Logan Desjardins: Mm-hmm. So basically um there's a breakdown of how much they use the different functions on a rem remote control. Um, power and volume selection are only used a few times within this uh per hour. Um, channel selection is used a hundred and sixty eight times um and then there's things like channel settings, audio settings, which are only used very infrequently.
  Terry Zima: Mm.
  Logan Desjardins: Um. Teletext is used um fourteen times in the hour, so it is used but not nearly as much as
  Terry Zima: Mm.
  Logan Desjardins: the channel selection is used. Um. An interesting thing that this report has brought up is that um fifty fifty percent of users report that the remote control gets lost a lot of the time in the room,
  Terry Zima: Yes
  Logan Desjardins: so
  Terry Zima: yes,
  Logan Desjardins: some
  Terry Zima: I
  Logan Desjardins: way of
  Terry Zima: have that too.
  Logan Desjardins: some way of locating the remote control would be very useful to a lot of users. Um. Thirty four percent said it takes too long to learn to use a remote control, they want something that's easier to use straight away, more intuitive perhaps.
  Terry Zima: Mm.
  Logan Desjardins: Um.
  Roy Ball: It's it's easy to learn or how do you say it's
  Logan Desjardins: Thirty four percent said it took too much time to learn to
  Roy Ball: Okay
  Logan Desjardins: use a
  Roy Ball: too
  Logan Desjardins: new
  Roy Ball: much
  Logan Desjardins: one.
  Roy Ball: time to learn.
  Logan Desjardins: Yep.
  Roy Ball: Okay.
  Logan Desjardins: Um.
  Roy Ball: Not enough
  Logan Desjardins: And thirty twenty six percent said remote controls are bad for R_S_I_. I don't know how we'd go about combating that.
  Jim Stelle: What do you mean there?
  Logan Desjardins: For R_S_I_? Respet Repetitive strain injury.
  Jim Stelle: Okay.
  Terry Zima: Mm.
  Logan Desjardins: So. But
  Terry Zima: They think that or do their doctor the doctor says?
  Logan Desjardins: Mm.
  Terry Zima: But it's it's the opinion of the uh of the
  Logan Desjardins: Yeah.
  Terry Zima: users huh?
  Logan Desjardins: That's what the report
  Terry Zima: So
  Logan Desjardins: says yeah.
  Terry Zima: mm.
  Logan Desjardins: Um and then it's got a demographic breakdown
  Roy Ball: Maybe
  Logan Desjardins: on
  Roy Ball: y y you cannot put this webpage online on the
  Logan Desjardins: Uh I should be able to actually, if I email it to you now.
  Jim Stelle: You can disconnect it there no?
  Terry Zima: You can maybe just just
  Roy Ball: Ah it's
  Logan Desjardins: Oh no, yeah.
  Roy Ball: it okay it's a webpage on the C_
  Logan Desjardins: Yeah.
  Roy Ball: it's a file okay. O
  Logan Desjardins: Um,
  Roy Ball: otherwise
  Logan Desjardins: s hang
  Roy Ball: you.
  Logan Desjardins: on.
  Jim Stelle: Then you can connect this one
  Roy Ball: can
  Jim Stelle: or
  Roy Ball: this
  Jim Stelle: this
  Roy Ball: one.
  Jim Stelle: one yeah. All to your computer.
  Roy Ball: Yeah.
  Logan Desjardins: Well.
  Roy Ball: So these are important numbers that Matthew and I need to take
  Jim Stelle: Oh
  Roy Ball: into account for
  Jim Stelle: yeah.
  Logan Desjardins: Oh
  Roy Ball: our
  Logan Desjardins: I need to muck around
  Roy Ball: functional
  Logan Desjardins: with this. It's probably
  Roy Ball: um
  Logan Desjardins: easier if you put it on yours and then I'll just email it to you.
  Terry Zima: Hmm.
  Logan Desjardins: It's just
  Roy Ball: Yeah
  Logan Desjardins: a web link.
  Jim Stelle: Okay.
  Roy Ball: Yeah these numbers have have to be have to be taken into account
  Jim Stelle: Hmm.
  Roy Ball: for the uh both yeah user interface and
  Jim Stelle: Yeah.
  Roy Ball: functional design.
  Logan Desjardins: One thing it goes on to talk about, which is interesting, is the hang on a minute.
  Roy Ball: Because if there are many numbers and we need to select to to constraint uh our design based on what
  Logan Desjardins: Mm-hmm.
  Roy Ball: is more important.
  Terry Zima: Mm-hmm.
  Logan Desjardins: Yep. Um, one thing is interesting is talking about um speech recognition in a remote control.
  Roy Ball: Speech recognition in
  Logan Desjardins: And who would pay more for that and whether people would find it useful.
  Terry Zima: D do you have
  Roy Ball: Ah
  Terry Zima: numbers
  Roy Ball: okay.
  Terry Zima: o o on that?
  Logan Desjardins: Yes, I'll just get this up.
  Roy Ball: So that we don't Do we not need any button on
  Logan Desjardins: Well
  Roy Ball: the remote
  Logan Desjardins: potentially
  Roy Ball: control
  Logan Desjardins: yeah,
  Roy Ball: it would be
  Logan Desjardins: um
  Roy Ball: all based on speech. Okay.
  Logan Desjardins: I think even for
  Roy Ball: Interesting idea.
  Logan Desjardins: interesti yeah I think that would not work so well. You wanna have both options.
  Roy Ball: Okay.
  Terry Zima: Well it would it would be a solution for uh when your remote control is lost, I mean when it
  Logan Desjardins: Mm-hmm.
  Terry Zima: has speech recognition then uh
  Roy Ball: Yeah.
  Terry Zima: i then it doesn't matter where it is, my well it's we should be in range,
  Logan Desjardins: Mm.
  Terry Zima: or maybe it can respond and produce sound, so say where it is.
  Roy Ball: Yeah.
  Terry Zima: But the these are all quite fancy features I'm not sure whether
  Jim Stelle: Well it would
  Terry Zima: we
  Jim Stelle: be
  Terry Zima: will
  Jim Stelle: f
  Terry Zima: we can make this for for twelve Euro fi
  Roy Ball: Yeah.
  Terry Zima: and fifty
  Logan Desjardins: Yeah.
  Terry Zima: cents.
  Jim Stelle: No you can't.
  Roy Ball: And we don't know where the state of the art of speech recognition is, maybe you know?
  Jim Stelle: Oh. Well, it depends you know like there is uh a very small vocabulary you want to do the operations like you want say on, off,
  Terry Zima: Mm.
  Jim Stelle: one,
  Roy Ball: But it's quite noisy if there
  Logan Desjardins: Mm.
  Roy Ball: is the
  Jim Stelle: twenty
  Roy Ball: T_V_
  Jim Stelle: three, yeah.
  Roy Ball: uh
  Logan Desjardins: Yeah.
  Jim Stelle: It's it's
  Terry Zima: Yes,
  Jim Stelle: going
  Roy Ball: shouting.
  Jim Stelle: to be
  Terry Zima: that
  Jim Stelle: li
  Terry Zima: that
  Jim Stelle: it's
  Terry Zima: that
  Jim Stelle: not going to be
  Terry Zima: that's
  Jim Stelle: s
  Terry Zima: mm.
  Jim Stelle: so easy but u usually it's going to be more of an isolated
  Terry Zima: Do you have some more
  Jim Stelle: case
  Terry Zima: important
  Jim Stelle: but it's
  Terry Zima: facts
  Roy Ball: Okay.
  Terry Zima: or
  Logan Desjardins: Um
  Jim Stelle: but I don't
  Terry Zima: can we
  Jim Stelle: know
  Terry Zima: go
  Jim Stelle: with twenty
  Roy Ball: So
  Terry Zima: to
  Jim Stelle: fi
  Terry Zima: the next
  Roy Ball: you had
  Logan Desjardins: Well
  Terry Zima: presentation?
  Roy Ball: to to to summarise maybe the
  Logan Desjardins: This is now talking about um who would pay for speech recognition in a remote control, who would pay more for it, um. Ninety percent of the fifteen to twenty five year old market said that they would pay more, it goes down from there, seventy six percent for twenty five to thirty five, thirty five percent for thirty five to forty five, um twenty two percent for forty five to fifty five and then
  Terry Zima: Mm.
  Logan Desjardins: eight percent
  Jim Stelle: Okay
  Logan Desjardins: for fifty
  Jim Stelle: it's
  Logan Desjardins: five to
  Jim Stelle: uh
  Logan Desjardins: sixty five.
  Jim Stelle: decline. Okay.
  Logan Desjardins: Yeah.
  Terry Zima: Mm-hmm.
  Logan Desjardins: But
  Terry Zima: Decline
  Logan Desjardins: we sh
  Terry Zima: with age,
  Logan Desjardins: Yeah,
  Terry Zima: mm.
  Logan Desjardins: it really depends where we're gonna be targeting this product,
  Terry Zima: Mm.
  Roy Ball: Mm.
  Logan Desjardins: um, which we'll be talking about later I think.
  Terry Zima: Yes. We will talk about it later.
  Logan Desjardins: Did
  Terry Zima: Okay.
  Logan Desjardins: you get the email? Yep,
  Roy Ball: Mm-hmm.
  Logan Desjardins: that one. Just follow that link.
  Roy Ball: I thi You us
  Logan Desjardins: It'll be in a different
  Roy Ball: yeah
  Logan Desjardins: window,
  Roy Ball: yeah.
  Logan Desjardins: yep. That's left that one. Yep.
  Roy Ball: Okay perfect. ...
  Logan Desjardins: Mm. So that's the figure that I was just talking about there, with the different
  Jim Stelle: Okay.
  Logan Desjardins: demographics. Another thing it's talking about there is the L_C_D_ screen but there's no figures apparently on that.
  Terry Zima: Mm.
  Roy Ball: Mm 'kay.
  Terry Zima: Okay. um Uh maybe uh Mael c c can you give uh uh
  Roy Ball: Yeah.
  Terry Zima: your presentation uh?
  Roy Ball: Mm I okay I stay
  Terry Zima: Oh, this is
  Jim Stelle: Now you can move I think yeah.
  Terry Zima: Mm-hmm, y y you can move, uh.
  Roy Ball: I can move as far as Maybe I take your chair? I
  Terry Zima: Yes.
  Roy Ball: okay.
  Terry Zima: You can you can sa take my chair.
  Jim Stelle: It's a channel selection, a module, this and this
  Logan Desjardins: Sorry?
  Jim Stelle: function, go to the.
  Logan Desjardins: Oh.
  Jim Stelle: Yeah.
  Roy Ball: So I think as everybody knows uh I'm the uh Industrial Designer. And uh in this presentation uh this group presentation um is gonna focus on the working design of the the remote control. Um I'd like first to give a quick a very simple introduction, how does it work, so that everybody knows even if you don't have a very uh technical background
  Logan Desjardins: Mm.
  Roy Ball: uh what is it because I think in the product it is important. So basically um the basic function of a remote control is to send uh messages to another system that is fixed.
  Logan Desjardins: Mm-hmm.
  Roy Ball: And so an energy source feeds an integrated circuit, the chip, that can compose messages, usually uh through a um infrared bit
  Logan Desjardins: Mm-hmm.
  Roy Ball: and uh the user interface controls the chip and accordingly the the messages, alright. So my method for um designing the yeah the work design uh yeah first the the main point is that I would wish to to make a really functional product. I would prefer to have very functional um capabilities rather than fancy stuff that in fact is not used and doesn't work.
  Terry Zima: Mm.
  Logan Desjardins: Mm-hmm.
  Roy Ball: So for that yeah as it's important to take into account the user requirements from the Marketing uh Expert uh Anna
  Logan Desjardins: Mm-hmm.
  Roy Ball: and um w to to we should agree on what are the technical functions uh for this remote control and I show you the the working design. So um basically uh here is a really large view of what we want. Uh we want an on off button, it can be uh it's simple but it's it's important,
  Logan Desjardins: Mm.
  Roy Ball: and also uh the to both channels as well as other buttons that come after, right. So the components I quickly draw here, is that in this part you have the remote control the the sender and on the other part the receiver so that's my method is um will be to well my aim would be to uh design the and choose the chips and the infrared um components to build the remote control right.
  Logan Desjardins: Mm-hmm.
  Terry Zima: Mm-hmm.
  Roy Ball: So of course we need energy sources and uh uh the receiver a a receiver. This is very quick uh design, uh you stop Logan Desjardins or interrupt Logan Desjardins if uh you don't agree on it on that.
  Terry Zima: Mm-hmm.
  Roy Ball: And um so what I have found and after a lot of work actually I I draw
  Logan Desjardins: Well.
  Roy Ball: this I draw for you this uh schema
  Terry Zima: Uh-huh.
  Roy Ball: that can be maybe too technical for you but is very important for Logan Desjardins you know.
  Logan Desjardins: You drew it a long time ago?
  Terry Zima: Is huh
  Roy Ball: And
  Logan Desjardins: Ninety one.
  Terry Zima: overwhelming.
  Roy Ball: uh that's it so I won't go into details about that but
  Terry Zima: No.
  Roy Ball: uh these are my preferences to use uh that kind of components.
  Terry Zima: And and why do
  Roy Ball: So.
  Terry Zima: you want these kind of component? I mean, are they cheap, or are they uh reliable? What were your
  Roy Ball: So components you see here are the cheapest I have found and yeah th you have always a compromise with uh reliability and uh i
  Terry Zima: Mm.
  Roy Ball: if it's expensive, but uh this one was not this one also really uh reliable um so yeah that's it for the working design, uh I hope you get clearer view on uh what what a remote control is uh in terms of uh technical
  Terry Zima: Yes.
  Roy Ball: components but maybe yeah
  Terry Zima: It it it's more clear now I think. So
  Jim Stelle: But is it uh can you just buy it on the market and f plug it in or you want to ma
  Roy Ball: No no no no we we will uh This is a preference but we can always change
  Terry Zima: Mm-hmm.
  Roy Ball: uh
  Terry Zima: What I w what I was thinking about uh the the the schema uh about uh the sender and the receiver, I mean can you can
  Roy Ball: Yeah.
  Terry Zima: you get back to it? Yeah uh, the receiver is of course already in the television and we are not uh able to change it.
  Roy Ball: Of
  Terry Zima: So
  Roy Ball: course yeah.
  Terry Zima: we we must adapt to the to the receiver. I I suppose there is a standard uh way of communicating to televisions uh.
  Roy Ball: Yeah. We will use uh infrared protocol uh using yeah infrared and uh and of course we need to adapt to that protocol that already
  Terry Zima: Mm-hmm.
  Roy Ball: exists and but we what we can do is uh uh adapting the the chips inside uh to the best uh chips
  Terry Zima: Mm.
  Roy Ball: and
  Terry Zima: Mm. Mm.
  Roy Ball: uh
  Terry Zima: Mm.
  Roy Ball: infrared bubbles.
  Terry Zima: Yes. Okay.
  Roy Ball: Um. Okay.
  Terry Zima: Thank you.
  Jim Stelle: Well it to du it's just you had to change the frequencies.
  Roy Ball: The frequencies? Yeah
  Jim Stelle: Yeah.
  Roy Ball: yeah. Of course yeah in the chip you have it yeah.
  Jim Stelle: But you should be careful, people are sometime becoming problem, like a guy has recently designed a remote uh
  Roy Ball: That can control
  Jim Stelle: uh uh
  Roy Ball: o
  Jim Stelle: which
  Roy Ball: other
  Jim Stelle: could
  Roy Ball: things.
  Jim Stelle: switch off any other T_V_s,
  Roy Ball: Yeah.
  Jim Stelle: so basically through
  Terry Zima: Mm.
  Logan Desjardins: Ah.
  Jim Stelle: all the things. So maybe we should think of
  Roy Ball: Of course yeah we should take that
  Terry Zima: Yeah
  Roy Ball: into
  Logan Desjardins: That's
  Roy Ball: account
  Logan Desjardins: handy.
  Terry Zima: yes
  Jim Stelle: yeah.
  Terry Zima: I I
  Logan Desjardins: So if the
  Terry Zima: I
  Logan Desjardins: b T_V_ in the next apartment's
  Jim Stelle: Yeah
  Logan Desjardins: really loud,
  Jim Stelle: so
  Logan Desjardins: you
  Jim Stelle: you can
  Logan Desjardins: can
  Jim Stelle: just
  Logan Desjardins: just turn
  Jim Stelle: go on
  Logan Desjardins: it off.
  Jim Stelle: the street and then switch off everyone's T_V_ and you can just walk away You don't have to be near the
  Logan Desjardins: Yeah.
  Jim Stelle: T_V_ at all.
  Terry Zima: I
  Logan Desjardins: I like
  Terry Zima: I
  Logan Desjardins: that
  Terry Zima: feel
  Logan Desjardins: idea.
  Terry Zima: I I I think M Mael will will consider this uh th these things. Maybe Maybe we can go to to your presentation
  Jim Stelle: Yeah
  Terry Zima: uh
  Jim Stelle: so.
  Terry Zima: Matthew. I I I assume you were finished here.
  Roy Ball: Yes.
  Terry Zima: Uh okay.
  Jim Stelle: Okay. So I can take I think mine now
  Roy Ball: Okay.
  Jim Stelle: there. Okay so voila. Hmm I can take mine it's okay, voila, mm so mm. Okay.
  Terry Zima: Oh. I Uh, sorry? I know where it is.
  Jim Stelle: It's on the desktop.
  Terry Zima: It's uh
  Jim Stelle: Technical function.
  Terry Zima: Yes.
  Jim Stelle: Okay.
  Terry Zima: It's uh
  Jim Stelle: Like so. Well. So um I'm going to talk a little bit about the technical function so wha what actually it's about what is the user going to do, I think my last
  Logan Desjardins: Mm-hmm.
  Jim Stelle: presented what is going inside,
  Logan Desjardins: Yep.
  Jim Stelle: so what's the user is going to see from the outside and how he is going to use it. So well the approach is that uh basically the idea is to send a message to the T_V_ set, as Mael has pointed, and it will be decoded by the T_V_ and usually we it is easier to have uh keys or buttons with which people can uh press and then um changing a button will basically uh change the message which is being sent to the T_V_
  Roy Ball: Mm-hmm.
  Jim Stelle: and uh um a and basically it sends an internal signal and decoded by the receiver. So p as um Anna has said that this ki people are interested in things which are you don't need to k press the keys, people are can have a speech recognition but this is uh s a question which will we have to see later. But
  Terry Zima: Mm-hmm.
  Jim Stelle: in the present scenario is that you have certain keys and you press it like your mobile phone, and it sends a message to the T_V_.
  Terry Zima: Mm.
  Roy Ball: Yep.
  Jim Stelle: And um so generally mm I don't have some figures sorry but um so there are two kinds of uh remote if you popularly in the household, actually so you have a standard T_V_ remote where you have just a on, off button and play, uh volume change and uh keys for the number and more than one digit option. And if you see for example righ right now uh uh even the one uh on more than one digit option is for two digit channel which is like ninety nine, but tomorrow you might have one fifty channels you know to browse or two hundred channels to browse who knows, but uh uh. Then there is uh this is the standard one with without any fancy thing you know like i it doesn't have teletext option, it can without any, it's a very simple thing, um which which you can vouch. And then you have uh what's the v video remote file which is like usually it has almost all the keys over there and, but it then it has other options like stop uh and then you play the movie or uh or fo fast forward the movie or
  Logan Desjardins: Mm-hmm.
  Jim Stelle: something like that so i it has those so these are the standard uh commonly found remote controls in the uh market. And then whi which is generally used by the people. And then well personal preferences I would uh basically think of having a kind of aim for the next generation thing where the we could have both the uh the f a T_V_ and the remote video remote control because uh some of the keys in the video's remote control and the T_V_ they could be integrated together so that uh we could um aim for the like in the f coming future um that type of uh applications
  Logan Desjardins: Okay.
  Jim Stelle: with
  Logan Desjardins: How would that work? So you've got say maybe a V_C_R_ and a T_V_ which are separate, so you at home I've got a V_C_R_ remote which then changes the channel on the V_C_R_
  Jim Stelle: Yeah.
  Logan Desjardins: and doesn't do anything on the T_V_,
  Jim Stelle: Yeah.
  Logan Desjardins: so is it gonna be like a switch on the remote that says t use the T_V_ or use the V_C_R_? or does it know which one you want to use?
  Jim Stelle: Um actually um you could you could think of um having s a y you can have a key which could tell y it could go to the video
  Logan Desjardins: Mm-hmm.
  Jim Stelle: thing but um uh yo you you you still can't um in that case when it you use that the function should be able to take up the
  Logan Desjardins: Mm-hmm.
  Jim Stelle: V_C_R_ option and you could play it or You can also think about having like um in in few ye coming years you might even have a system where you have a separate uh sitting setup box and
  Logan Desjardins: Mm-hmm.
  Jim Stelle: uh you have uh um something like uh uh you do you do you suppose you are not able to watch some programme and
  Logan Desjardins: Mm-hmm.
  Jim Stelle: actually it downloading all the time for you
  Logan Desjardins: Mm.
  Jim Stelle: and uh you can just you know uh when you come back you could just switch on that thing and uh watch
  Logan Desjardins: Mm.
  Jim Stelle: a program. In that case you want to browse faster, browse slow, you
  Logan Desjardins: Mm.
  Jim Stelle: want to have
  Terry Zima: Mm
  Jim Stelle: those
  Terry Zima: mm
  Jim Stelle: kind of functionalities.
  Terry Zima: mm mm mm.
  Logan Desjardins: Mm.
  Roy Ball: These are kind of next generation
  Jim Stelle: It's the next generation thing,
  Roy Ball: functionalities.
  Jim Stelle: but it
  Terry Zima: Mm
  Jim Stelle: is going to come
  Logan Desjardins: Mm.
  Jim Stelle: in couple
  Terry Zima: yes,
  Jim Stelle: of years.
  Terry Zima: but
  Jim Stelle: It's
  Terry Zima: I
  Jim Stelle: goi
  Terry Zima: think it's i i it's already there, I mean the
  Jim Stelle: Yeah
  Terry Zima: hard
  Jim Stelle: it's
  Terry Zima: disk uh recorders
  Logan Desjardins: Mm.
  Jim Stelle: Yeah.
  Terry Zima: uh I I've seen them in the shop.
  Jim Stelle: Yeah.
  Logan Desjardins: Yeah.
  Roy Ball: Mm 'kay.
  Jim Stelle: So it's going to record your things and you and
  Logan Desjardins: Mm.
  Jim Stelle: you you need basically the functionalities what you need in
  Logan Desjardins: Yeah.
  Jim Stelle: both uh uh video
  Logan Desjardins: That's fair enough.
  Jim Stelle: as well as in the standard
  Logan Desjardins: Mm.
  Jim Stelle: T_V_ thing.
  Logan Desjardins: But I don't think we're trying to make a universal remote here.
  Jim Stelle: No no we are
  Logan Desjardins: That's,
  Jim Stelle: not making
  Logan Desjardins: yeah.
  Jim Stelle: a universal remote, we are just looking at uh giving a scenario, I have a T_V_ and tomorrow I am going to have set up box
  Logan Desjardins: Mm.
  Jim Stelle: which is going to sit there and
  Logan Desjardins: Mm.
  Jim Stelle: uh it's going to do
  Logan Desjardins: Because
  Jim Stelle: that job
  Logan Desjardins: y
  Terry Zima: W
  Jim Stelle: for
  Terry Zima: w
  Jim Stelle: Logan Desjardins.
  Terry Zima: w w we need to decide on on on on in how far we go to in this.
  Logan Desjardins: Mm-hmm.
  Terry Zima: Mean,
  Logan Desjardins: Mm.
  Terry Zima: you can go pretty far I f I think with with with functions and
  Logan Desjardins: Mm.
  Terry Zima: possible uh future p uh
  Logan Desjardins: Yep.
  Terry Zima: prospects yes.
  Jim Stelle: Yeah. So
  Terry Zima: But it's good to keep in mind.
  Logan Desjardins: Mm.
  Jim Stelle: Okay so that p ends my presentation.
  Terry Zima: Mm. Very
  Jim Stelle: Well.
  Terry Zima: well.
  Jim Stelle: So we can always discuss about it for example uh the presently the video market actually uh this demand, video over-demand or what we call it as,
  Roy Ball: Mm-hmm.
  Jim Stelle: it's
  Logan Desjardins: Mm.
  Jim Stelle: presently booming up actually
  Logan Desjardins: Yeah.
  Jim Stelle: so it i like people are providing like uh things like uh uh movies, you can select actually so you want to watch a movie and uh your p your provider gives a list of movies, and then you select those list.
  Logan Desjardins: Mm-hmm.
  Roy Ball: Yeah.
  Jim Stelle: And it basically you go off, it downloads the movie, it gives for you
  Roy Ball: Yeah.
  Logan Desjardins: Mm.
  Jim Stelle: and then when you come you want to loo watch it on your T_V_. And
  Terry Zima: Good.
  Jim Stelle: thi this is going to come.
  Roy Ball: Or even you don't need to download it, it's streamed uh online uh
  Jim Stelle: Yeah it can
  Roy Ball: yeah.
  Jim Stelle: be streamed
  Roy Ball: Yeah.
  Jim Stelle: online for you and you can say what time I want to watch the movie
  Roy Ball: Yeah.
  Logan Desjardins: Mm.
  Jim Stelle: and Yeah so.
  Terry Zima: Um,
  Jim Stelle: Yeah.
  Terry Zima: so u um have uh received some some some some well points of of thinking over of my account manager and uh I would like to share them with you.
  Logan Desjardins: Mm-hmm.
  Terry Zima: Um
  Roy Ball: Mm-hmm.
  Terry Zima: first thing is uh teletext is a well known feature of televisions but it's
  Logan Desjardins: Mm-hmm.
  Terry Zima: it's getting used less and less.
  Jim Stelle: Yeah.
  Terry Zima: That's that's especially because of the internet of course.
  Logan Desjardins: Hmm.
  Terry Zima: So we should think about it um. Do we include it, and do we give it a prominent uh prominent uh place on on on the on well huh on the remote
  Logan Desjardins: Mm.
  Terry Zima: mot control itself. Uh as uh a in any case it's it's not used, well very much, but it's it is still used.
  Logan Desjardins: Mm.
  Jim Stelle: Um.
  Terry Zima: Um further yes we must think, uh do we stay uh to to television only, the television as we as we all know it with with broadcasting signals and you can't go back uh huh, or do we uh uh go further as Matthew indicated by supporting uh uh recording uh devices? Uh
  Logan Desjardins: So D_V_D_s and V_C_R_s?
  Terry Zima: indeed indeed.
  Logan Desjardins: Mm.
  Terry Zima: And and and the hard disk recorders. Um, furthermore, uh, w we need really need to interest uh y younger customers and then with younger customers I mean people uh below the age of forty,
  Logan Desjardins: Mm-hmm.
  Terry Zima: and our our current customers are mainly forty plus uh
  Logan Desjardins: Mm-hmm.
  Terry Zima: which well
  Roy Ball: Fourteen
  Terry Zima: Forty.
  Roy Ball: or for O okay. So
  Terry Zima: So that's to that's I mean there's a market but uh they will grow older older and you'll al always need to have the the future with younger people.
  Logan Desjardins: Mm-hmm.
  Terry Zima: Um therefore, younger people like trendy trendy designs, so that's w we should make our our our R_C_ as trendy as possible but it should also be uh have a reliable image, so when it looks too too spacey or too fancy people will think well does it work at all. Hmm.
  Logan Desjardins: Mm.
  Jim Stelle: Yeah it's uh well you you can follow the ideas how you want to keep the keys, you know right now if you take it you have like zero, one, two, three like a keys separately,
  Logan Desjardins: Mm-hmm.
  Jim Stelle: but suppose if you take the the present trend of mobile phones
  Logan Desjardins: Mm.
  Jim Stelle: there are like big thick keys you press on the top, it takes one number, you press on the bottom it takes another number, and uh basically uh uh so the space covered so that you don't see two separate keys there actually
  Roy Ball: Mm-hmm.
  Jim Stelle: so it it is
  Logan Desjardins: Mm.
  Jim Stelle: like uh um i i it is like uh
  Terry Zima: Ma Maybe Maybe you can draw it on the
  Logan Desjardins: Mm.
  Terry Zima: on the board
  Jim Stelle: Yeah
  Terry Zima: uh
  Jim Stelle: so.
  Logan Desjardins: But I think taking the idea of getting inspiration from mobile phones is interesting,
  Roy Ball: Yeah.
  Logan Desjardins: especially if we're
  Terry Zima: Hmm.
  Logan Desjardins: going after a younger market,
  Terry Zima: Yes yes
  Roy Ball: Because
  Terry Zima: mo
  Logan Desjardins: that's
  Roy Ball: they are
  Logan Desjardins: the
  Roy Ball: already
  Logan Desjardins: the the
  Roy Ball: used to that,
  Logan Desjardins: mm
  Roy Ball: you know,
  Logan Desjardins: the new
  Roy Ball: product.
  Logan Desjardins: and the funky things,
  Terry Zima: Yes
  Roy Ball: Yeah.
  Logan Desjardins: that's,
  Terry Zima: it's recognisable
  Logan Desjardins: yeah, there's lot there's lots of pretty mobile phones, not too many
  Terry Zima: Mm mm.
  Logan Desjardins: pretty remote controls. That's
  Terry Zima: And and they are skilled uh by using it.
  Logan Desjardins: Mm.
  Jim Stelle: So for example uh Well
  Roy Ball: Mm-hmm. ...
  Jim Stelle: uh Okay, it works. Fine. So, for example you
  Terry Zima: Mael
  Jim Stelle: have uh
  Terry Zima: can
  Roy Ball: Yes.
  Terry Zima: you
  Jim Stelle: presently
  Terry Zima: hand Logan Desjardins over this
  Jim Stelle: uh keys
  Terry Zima: uh?
  Jim Stelle: like one, two,
  Terry Zima: Uh thank you.
  Jim Stelle: three like this,
  Logan Desjardins: Mm-hmm.
  Jim Stelle: actually, and uh uh four five six like that and uh you can have keys like this in form like uh
  Logan Desjardins: Okay.
  Jim Stelle: keys like that
  Logan Desjardins: How much longer have we got for the meeting by the way?
  Terry Zima: Mm well I think
  Logan Desjardins: 'Cause
  Jim Stelle: Forty
  Logan Desjardins: we haven't
  Jim Stelle: minutes?
  Logan Desjardins: talked about demographic at all and it's
  Terry Zima: fi
  Logan Desjardins: a very
  Terry Zima: five
  Logan Desjardins: important
  Terry Zima: min
  Logan Desjardins: issue.
  Jim Stelle: Yeah
  Terry Zima: Mm-hmm.
  Jim Stelle: so you you you can have uh keys like uh which are which are like so. too sorry, so we basically don't change the uh original order of them but then the keys are more spacious,
  Logan Desjardins: Mm-hmm.
  Jim Stelle: they don't look uh so there there is a very sligh thing, so if you press on the top it
  Logan Desjardins: Mm.
  Jim Stelle: takes the one, it takes the three, uh four, sorry four here uh five and six,
  Logan Desjardins: Mm.
  Jim Stelle: so the keys can be it looks you know not very much cluttered
  Roy Ball: Mm-hmm.
  Jim Stelle: but it looks nice for you
  Logan Desjardins: Mm.
  Jim Stelle: don't have too many keys but you can have a lot
  Terry Zima: Okay.
  Jim Stelle: of options t if you
  Terry Zima: 'Kay
  Jim Stelle: press
  Terry Zima: I
  Jim Stelle: on
  Terry Zima: I
  Jim Stelle: the to
  Terry Zima: think now that the idea's
  Roy Ball: Yep.
  Terry Zima: clear.
  Jim Stelle: Yeah.
  Logan Desjardins: Mm.
  Terry Zima: Uh we should now uh try to decide um on our target group.
  Logan Desjardins: Yeah. Which I think is quite tricky.
  Jim Stelle: Yeah.
  Logan Desjardins: Um, basically we're trying to get people to buy a remote control wouldn't they already have a remote control with their television when they buy one?
  Terry Zima: Of course they have already one. So our our our remote control has to be better.
  Logan Desjardins: But
  Jim Stelle: Mm-hmm.
  Logan Desjardins: it's not going to have more functionality, 'cause it's only a low market, it's a cheap-end remote control, we can't beat modern functionality, we might we'll be able to beat them on th the look of it, th the design of it but that's not a big seller, if they're not just going to buy a new remote control just 'cause it looks pretty,
  Terry Zima: Mm-hmm.
  Logan Desjardins: they have to actually need it as well. So I'm not sure how we can get people to buy this thing.
  Terry Zima: Mm. I well I think many people said uh in your in in your research uh
  Logan Desjardins: Mm.
  Terry Zima: uh uh the appearance of the uh R_C_ is is important when they are buying one
  Logan Desjardins: Yeah.
  Terry Zima: but
  Logan Desjardins: But why are they buying one in the first place?
  Terry Zima: Indeed. So that will be about functionality
  Logan Desjardins: Mm. But if people are buying a new remote control for functionality they'll buy a universal remote. I've got friends who've got so many things they need a universal remote, otherwise they're using five different remotes
  Terry Zima: Mm.
  Logan Desjardins: for their all their
  Terry Zima: Mm-hmm.
  Logan Desjardins: things.
  Terry Zima: Mm.
  Logan Desjardins: In that case they wouldn't buy our product, because it doesn't give them what they need in terms of functionality.
  Terry Zima: So your you think we should go for a more u universal high-performance
  Logan Desjardins: Well, we can't, with the price range. We We're not building a universal remote,
  Terry Zima: What
  Logan Desjardins: we're
  Terry Zima: do
  Logan Desjardins: not building a high end product.
  Terry Zima: What do you think about
  Roy Ball: Yeah
  Terry Zima: What
  Roy Ball: we
  Terry Zima: componen
  Roy Ball: have yeah twelve point five Euros
  Logan Desjardins: Mm.
  Roy Ball: uh per uh per R_ s R_C_ and I think uh with this now you know that chips are very uh cheaps
  Logan Desjardins: Mm-hmm.
  Roy Ball: and uh we can include it in our control some new new features.
  Logan Desjardins: Mm.
  Roy Ball: Yeah. And
  Logan Desjardins: But
  Roy Ball: um
  Logan Desjardins: yeah.
  Roy Ball: But yeah
  Logan Desjardins: If
  Roy Ball: that's
  Logan Desjardins: we're getting into universal remote territory, we're getting to L_C_D_ screens and things like that which would drive the cost up a lot.
  Terry Zima: I
  Roy Ball: Ye
  Terry Zima: don't know. I don't know whether that's necessary. Is the L_C_D_
  Roy Ball: I don't
  Logan Desjardins: For
  Roy Ball: think
  Terry Zima: screen
  Logan Desjardins: universal
  Roy Ball: L_C_D_
  Logan Desjardins: remotes
  Roy Ball: is not necessary well,
  Logan Desjardins: If you mm.
  Terry Zima: I think
  Roy Ball: th
  Terry Zima: thi
  Roy Ball: for long
  Terry Zima: this
  Roy Ball: term.
  Terry Zima: could be this could be a market because uh universal remote controls uh tend to be uh quite expensive.
  Logan Desjardins: And quite complicated
  Terry Zima: S
  Logan Desjardins: to use, yes.
  Terry Zima: so we can try to go in between, and offer a product which is not as expensive and not as
  Logan Desjardins: Mm-hmm.
  Terry Zima: complicated
  Logan Desjardins: Not as flexible maybe,
  Roy Ball: Yeah.
  Logan Desjardins: yeah, but s
  Terry Zima: but but
  Logan Desjardins: yeah.
  Terry Zima: still but still people have the idea this is more functional than a normal uh uh
  Roy Ball: Universal.
  Terry Zima: R_C_ because
  Roy Ball: Yeah.
  Logan Desjardins: Mm-hmm.
  Terry Zima: it has more uh it it is in some kind universal.
  Logan Desjardins: Mm-hmm. But if we're going for the say fifteen to twenty five age group then not many of them would actually own T_V_s to use a remote control on.
  Terry Zima: Mm yes but w we're targeting I think on more on the on the twenty to forty group.
  Logan Desjardins: Okay. So they're
  Terry Zima: People
  Logan Desjardins: yeah.
  Terry Zima: yes. Who just have or already have a job and have the money
  Logan Desjardins: Mm-hmm.
  Terry Zima: but may not want to spend that much money on a
  Logan Desjardins: Mm-hmm.
  Terry Zima: on a universal
  Logan Desjardins: Yep.
  Terry Zima: universal control.
  Logan Desjardins: I don't know really what the the price range for remote controls is. Are we gonna be at the very bottom of the price range, or are we kind of middle to bottom? I don't know.
  Terry Zima: Uh
  Roy Ball: Mm.
  Terry Zima: well I think uh when we think it over I thi I think
  Logan Desjardins: Mm.
  Terry Zima: we are trying to offer the a kind of universal control for for less money.
  Logan Desjardins: Mm-hmm.
  Roy Ball: Yeah.
  Terry Zima: So d
  Jim Stelle: Well
  Terry Zima: Do you agree?
  Jim Stelle: Well I it's fine with Logan Desjardins like the price as long as it is uh not too expensive.
  Roy Ball: Yeah because
  Jim Stelle: Uh and
  Roy Ball: we have
  Jim Stelle: it d
  Roy Ball: to
  Jim Stelle: uh
  Roy Ball: take into account that
  Jim Stelle: Our
  Roy Ball: we are gonna
  Jim Stelle: provin
  Roy Ball: b we are gonna sell uh four aro around four million so when we speak about these numbers uh the price of a chip is uh price of a chip is very cheap.
  Logan Desjardins: Mm.
  Jim Stelle: Mm.
  Roy Ball: So I'm okay for designing um a ne uh less yeah a a kind of universal uh R_C_
  Terry Zima: Mm-hmm.
  Roy Ball: yeah.
  Terry Zima: You think it's possible for the twelve Euro fifty?
  Roy Ball: Yeah.
  Terry Zima: Okay. Um so then we we decide on on on going to this more universal kind of control.
  Jim Stelle: Uh yeah, that's that's what we needed basically.
  Logan Desjardins: Mm-hmm.
  Terry Zima: Mm. Mm. Okay.
  Jim Stelle: Uh that's needed right now. And
  Roy Ball: Yeah that's
  Jim Stelle: uh basically
  Roy Ball: needed, yeah.
  Jim Stelle: you can look
  Logan Desjardins: Mm.
  Jim Stelle: to the standards
  Roy Ball: And if
  Jim Stelle: of
  Roy Ball: we
  Jim Stelle: other
  Logan Desjardins: Yeah.
  Roy Ball: want to get the market, we really
  Logan Desjardins: Yeah.
  Roy Ball: need that.
  Logan Desjardins: So I
  Jim Stelle: Actu
  Logan Desjardins: guess what I'd like from a universal remote is maybe choosing between three devices, being
  Roy Ball: Yes.
  Logan Desjardins: able to switch between them, there may be stereo, V_C_R_ and T_V_.
  Jim Stelle: Yeah.
  Roy Ball: Exactly.
  Logan Desjardins: And just be
  Terry Zima: Yes.
  Logan Desjardins: able to s use them all from the same remote, but not at the same
  Jim Stelle: Yeah
  Logan Desjardins: time.
  Jim Stelle: you can
  Roy Ball: Is that
  Jim Stelle: also
  Roy Ball: okay for
  Jim Stelle: browse
  Roy Ball: you? Yeah.
  Jim Stelle: through all the standards
  Terry Zima: Mm mm
  Jim Stelle: you know,
  Terry Zima: mm mm.
  Roy Ball: Yeah.
  Jim Stelle: where are the limit of standards for all of them and you can just browse through them.
  Roy Ball: Yeah.
  Terry Zima: So given we are going for this uh uh universal type uh m maybe it is good when you try to find out which components you therefore need and
  Roy Ball: Yes.
  Terry Zima: y you will
  Logan Desjardins: Mm.
  Terry Zima: try to get more specific uh user interface
  Jim Stelle: Okay.
  Terry Zima: content
  Jim Stelle: Okay.
  Terry Zima: and uh maybe you can look on on what trends are in
  Logan Desjardins: Mm-hmm
  Terry Zima: this uh
  Logan Desjardins: yep.
  Terry Zima: in this type of market.
  Jim Stelle: Voila. Hmm.
  Terry Zima: So
  Jim Stelle: So.
  Terry Zima: anyone uh has
  Jim Stelle: Well.
  Terry Zima: a point to bring in or shall
  Jim Stelle: Oh
  Terry Zima: we
  Jim Stelle: I don't
  Terry Zima: no.
  Jim Stelle: have anything right now. We can
  Roy Ball: Oh that's that's
  Terry Zima: Okay.
  Roy Ball: fine
  Jim Stelle: we'll
  Roy Ball: then.
  Jim Stelle: we'll go and we'll I'm sure we'll up something
  Logan Desjardins: Mm-hmm.
  Terry Zima: W
  Jim Stelle: good for
  Terry Zima: yes,
  Jim Stelle: the
  Roy Ball: Yeah.
  Terry Zima: we uh we can have lunch now.
  Logan Desjardins: Mm-hmm.
  Terry Zima: So um
  Jim Stelle: Yeah so we
  Terry Zima: Then
  Jim Stelle: meet in
  Terry Zima: th
  Jim Stelle: well what
  Terry Zima: th
  Jim Stelle: are our
  Terry Zima: the next meeting will uh after lunch you have uh we have uh thirty minutes of work and then we have the next meeting. But you will be informed via the computer.
  Jim Stelle: Okay.
  Terry Zima: Okay.
  Jim Stelle: Cool.
  Roy Ball: Okay
  Jim Stelle: So
  Roy Ball: perfect.
  Jim Stelle: see you later.
Updated Content: Terry Zima opens the meeting and presents the agenda using slides. Logan Desjardins explains the research she read about, which is a study done on 100 people asking their remote usage habits and preferences. Roy Ball presents, explaining the basic function of a remote control and how it works. He says they should first agree on the technical functions before he creates working design and chooses the chips and infrared components to build it. The Interface Designer gives his presentation, talking about the remote's technical function of sending a message to the TV set that is decoded by the TV. Standard TV remotes have an on/off button, play, volume change, number keypad, and a 1 or 2 digit option. He suggests that in aiming for the next generation they should have a remote for the TV and video integrated together. Terry Zima recieves a message from account manager, which he shares with the group. They discuss and determine the target group as well as the possibility of making a universal remote for stereo, VCR, and TV. They close the meeting with Terry Zima telling each group member what they will do before the next meeting.