"Friends" Sitcom 25 Year Anniversary.
MATT LEBLANC, ACTOR, "JOEY TRIBBIANI": Look, turning 30 is not that big a deal.</s>DAVID SCHWIMMER, ACTOR, " ROSS GELLER": Oh, really, is that how you felt when you turned 30?</s>TRIBBIANI: Why God, why? We had a deal. Let the others grow old, not me.</s>HOWELL: The cast of the U.S. sitcom "Friends" is celebrating a happy anniversary, 25 years of a show that changed television, some say, and it still has brands cashing in on that show's popularity. Now thanks to video streaming, another generation is discovering that famous couch at Central Perk, those six friends are forever remembered. Our Clare Sebastian has this report.</s>CLARE SEBASTIAN, CNN INTERNATIONAL CORRESPONDENT: From product placement...</s>COURTENEY COX, ACTOR, "MONICA GELLER": This Wonder Broom is amazing.</s>MATTHEW PERRY, ACTOR, "CHANDLER BING": Hey.</s>SEBASTIAN: -- to memorabilia and even haircuts, "Friends" has always been a brand that sells.</s>SEBASTIAN (on-camera): And 25 years on, that hasn't changed. It still not enough of viewers just to watch the show. They want to live in the world of Monica, Chandler, Ross, Rachel and Phoebe and Joey. And that means eating their food, sitting on their couch and, of course, drinking their coffee.</s>SEBASTIAN (voice-over): And businesses are taking advantage. Coffee chain Coffee Bean and Tea Leaf jumps to the chance of a tie-up for the anniversary, launching a special edition range of coffee, specialty drinks and memorabilia.</s>DARRIN KELLARIS, VP MARKETING, COFFEE BEAN AND TEA LEAF: Our "Friends" themed coffee mugs, we pre-released and actually sold out in about three hours.</s>SEBASTIAN: They also hosted two pop-up Central Perk events in Los Angeles in August.</s>KELLARIS: Those two locations we saw significance spikes in foot traffic. But more importantly as a business, it really bolstered system-wide sales.</s>JENNIFER ANISTON, ACTOR, "RACHEL GREEN": Isn't it cool? It's an apothecary table.</s>SEBASTIAN: Pottery Barn also brought back the famous apothecary table, which, despite its thousand-dollar price tag, is a top seller in its department, the company says. Must be the antique properties.</s>LISA KUDROW, ACTOR, "PHOEBE BUFFAY": You can almost smell the opium.</s>SEBASTIAN: Even Lego is getting in on the action with the $60 replica of Central Perk. Lego says it's one of its fastest selling sets ever.</s>SEBASTIAN (on-camera): Now, of course, none of these promotions would work nearly as well if Friends haven't experienced the revival in the age of streaming. Last year, it was Netflix's second most watched show. And the company reportedly paid around $100 million to keep the rights to the show for one more year, before it goes on a break moving to one of media's HBO Max streaming service in 2020.</s>DAN IVES, EQUITY ANALYST, WEDBUSH SECURITIES: It's an iconic show and, ultimately, it's really one of the crown jewels of streaming. Everything's changed now with HBO coming in a major shot across to battle Netflix, taking "Friends." And I ultimately believe 2 percent to 3 percent of Netflix viewers watch it just because of "Friends."</s>SEBASTIAN: So for those who say friends and the money don't mix... "</s>PHOEBE": What's more important, your friends or money?</s>UNIDENTIFIED MALE: Friends.</s>UNIDENTIFIED FEMALE: Money.</s>SEBASTIAN: -- this 25-year-old sitcom still gets the last laugh.</s>HOWELL: I know Clare really liked that story. On her Instagram she said, "Life made, sitting there on that couch." Keeping in mind "Friends" is owned by Warner Brothers TV, which is part of CNN's parent company, Warner Media. Of course, watch our CNN special report "Friends Forever: 25 Years of Laughter," airing at 10:00 in the morning in Hong Kong right here on CNN. We thank you for watching this hour of the CNN NEWSROOM. I'm George Howell at the CNN Center in Atlanta. For our viewers in the United States, "NEW DAY" is next. For the viewers around the world "ERIN BURNETT OUTFRONT" is next. Thanks for watching.