NPR's Lulu Garcia-Navarro asks writer Brittany Spanos of Rolling Stone to explain the new video sharing app TikTok.
LULU GARCIA-NAVARRO, HOST: These are the social media rankings according to my millennial niece Alex Uriarte. Facebook...</s>ALEX URIARTE: Where I go to find, like, what my grandma's doing. What is Mema (ph) up to?</s>LULU GARCIA-NAVARRO, HOST: Ouch. Snapchat - over it.</s>ALEX URIARTE: It's the app that I open, like, every month or so to see if there's anything - and usually nothing anymore. I get a snapchat from, like, Team Snapchat on the holiday.</s>LULU GARCIA-NAVARRO, HOST: Yikes. But there is something keeping her tethered to her phone.</s>ALEX URIARTE: I have a new app addiction.</s>LULU GARCIA-NAVARRO, HOST: OK. Show me.</s>ALEX URIARTE: So this is TikTok. And the first thing is this...</s>LULU GARCIA-NAVARRO, HOST: Oh, my God. What is this?</s>ALEX URIARTE: ...Cosplay - Minzy Dog (ph), a thing I've never heard of. But she's doing what is called the meow dance. And it's this - it's like a...</s>LULU GARCIA-NAVARRO, HOST: (Laughter) It's ridiculous. I don't even know how to describe this. It is, like, so truly scary.</s>ALEX URIARTE: But I find it hysterical.</s>LULU GARCIA-NAVARRO, HOST: TikTok is taking the younger generations by storm. I'm not going to have Alex explain TikTok. For that, I'm bringing in Brittany Spanos. She's a writer for Rolling Stone. She spent a week on the app, and she wrote about it. And she joins us now to explain.</s>LULU GARCIA-NAVARRO, HOST: Hello.</s>BRITTANY SPANOS: Hi. Thank you for having me.</s>LULU GARCIA-NAVARRO, HOST: All right. I saw TikTok. I have trouble explaining TikTok. Help me explain TikTok (laughter).</s>BRITTANY SPANOS: Well, TikTok is kind of a culmination of every viral video app that's existed in the last five, maybe even 10 years - kind of going back to early YouTube. And it's comedy. It's music. It's sometimes makeup and sometimes monologuing. And it's a weird hodgepodge of every sort of viral thing that could happen in a short-form video app.</s>LULU GARCIA-NAVARRO, HOST: And they're really surreal. They're these psychedelic videos, a lot of cosplay. What's the appeal?</s>BRITTANY SPANOS: It's really a meme incubator. There's a lot of trends happening, a lot of trends around maybe songs or maybe specific styles of comedic video or different forms of making the videos. For example...</s>LULU GARCIA-NAVARRO, HOST: The meow dance.</s>BRITTANY SPANOS: Yeah. And it's just very easily digestible. I kind of like the weirdness of it. It was just very eclectic.</s>LULU GARCIA-NAVARRO, HOST: As we heard from my niece there, social media is going through a massive transformation. Facebook can be used by everyone, even Grandma. But when I showed TikTok to my 20-something producers, they thought that they were too old for it. It feels distinctly for the very young.</s>BRITTANY SPANOS: Yeah. It moves so quickly. And especially with the way that memes move now, the way that Internet content moves now, it moves just as fast as that does - for the user that is high school age that's kind of going through three to four to five different social media platforms at once and absorbing many different viral moments concurrently. And that's what TikTok is.</s>LULU GARCIA-NAVARRO, HOST: What does that say about the social media future we will inhabit? I mean, do you think different generations will not be able to even understand each other and will be in these kind of completely different social media universes?</s>BRITTANY SPANOS: Absolutely. I mean, that's been happening for years now. I mean, we're seeing so much stuff that's very aimed for a younger audience that's meant to appeal to them, that's meant to kind of give them this coded language of their own and reflect their certain interests. And so I definitely think it's going to only get bigger. And things like that are going to exist tenfold in the future.</s>LULU GARCIA-NAVARRO, HOST: Which was your favorite TikTok?</s>BRITTANY SPANOS: My favorite TikTok was one that was set to Adele's "Someone Like You." There was a goldfish in a bowl. And then as the camera panned out, it was a live version of "Someone Like You." So the entire audience was singing the chorus. And then there was hundreds of goldfish crackers surrounding the alone, live goldfish in a bowl.</s>LULU GARCIA-NAVARRO, HOST: (Laughter).</s>BRITTANY SPANOS: And it was great (laughter).</s>LULU GARCIA-NAVARRO, HOST: Brittany Spanos, a writer for Rolling Stone, thank you very much.</s>BRITTANY SPANOS: Thank you.</s>ADELE: (Singing) Never mind, I'll find someone like you. I wish nothing but the best for you too. Don't forget me...