The Ivory Baby is Back
CAROL COSTELLO, CNN ANCHOR: The Ivory baby is back for the first time in 30 years. Jeanne Moos has this soap opera tale.</s>JEANNE MOOS, CNN CORRESPONDENT (voice-over): Rub a dub dub, six babies in tubs. But only one of them gets to be the new Ivory Soap baby.</s>UNIDENTIFIED FEMALE: Beautiful Isabel (ph) completely embodies the purity that is Ivory soap.</s>MOOS: Tenth-month-old Isabel Walth (ph) sure is an improvement over the first Ivory baby from 1887. After photo auditions around the country...</s>UNIDENTIFIED FEMALE: Aachoo!</s>MOOS: And a total of 25,000 entries, it came down to six finalists, immortalizing their hand prints.</s>UNIDENTIFIED FEMALE: Give her five. High five. Yes.</s>MOOS: Ivory dropped the baby as an advertising icon 30 years ago.</s>UNIDENTIFIED MALE: Mild enough for a baby's skin.</s>MOOS: Yes, but is it mild enough for a baby's digestive system? Isabel washed out her own mouth with soap. Past Ivory babies include actress Brooke Shields and porn star Marilyn Chambers appeared on the Ivory box when she was 17. Ivory may be 99 44/100 percent pure, but not Marilyn. Today's contestants are a melting pot.</s>UNIDENTIFIED FEMALE: Give her love. Give her love.</s>MOOS (on camera): Oh, I can't wait to see what happens.</s>UNIDENTIFIED MALE: Good baby.</s>MOOS (voice-over): Isabel's parents say she's hardly ever cranky.</s>UNIDENTIFIED MALE: We're going to try to have her model as long as she wants.</s>MOOS: You'd squeal too if you won a $50,000 scholarship. Isabel only started walking about a month ago and already she's modeling. We are falling, too.</s>UNIDENTIFIED MALE: Falling for you.</s>MOOS: Jeanne Moos, CNN, New York.