The First Lady Makes Her Superhero Debut
CHETRY: Welcome back to the Most News in the Morning. Sarah Palin has been there. So has Hillary Clinton. Well, now it's the first lady's turn. Mighty Michelle Obama makes her superhero comic debut. And Lola Ogunnaike has your first look.</s>LOLA OGUNNAIKE, CNN ENTERTAINMENT CORRESPONDENT (on camera): If you could give Michelle Obama a superpower, what would it be?</s>UNIDENTIFIED MALE: Superwomen intuition.</s>UNIDENTIFIED FEMALE: I think she would be perfect for super strength, and give her the ability to fly, too.</s>UNIDENTIFIED MALE: Laser beam, probably flying, too.</s>UNIDENTIFIED MALE: The adventures of superman.</s>OGUNNAIKE (voice-over): She may not be able to leap tall buildings in a single bound, or race faster than a speeding bullet, but Michelle Obama can move merchandise. Books and ball gowns, J. Crew to Jason Wu, and countless magazine covers. Now one comic book company is betting that she'll be the new wonder woman in town.</s>DARREN DAVIS, PRESIDENT, BLUEWATER PRODUCTION: We're thinking women are buying them for their daughters. I think that's a big part. I think people that want Michelle Obama collectibles will be getting a more Barack Obama collectibles, because he's also in it as well.</s>OGUNNAIKE: Darren Davis and his partner, Jason Schultz, are behind the "Female Force" series, which showcases powerful women in the public eye. Since launching the series in March, they featured Hillary Clinton and Sarah Palin. Experts say a Michelle Obama comic is a no- brainer. I think this comic book - folks will make a lot of money over this. And these are going to fly off of the shelves. And they're very smart and kind of timing it to the first 100 days. So they know that there's going to be a spike in interest for Michelle Obama.</s>OGUNNAIKE: The comic is a sleek biography of the first lady's rise, from the south side of Chicago to the White House. Her days at Princeton, her marriage to now President Barack Obama. How she juggled family and a law career. It even includes some less flattering moments on the campaign trail.</s>MICHELLE OBAMA, FIRST LADY OF THE UNITED STATES: For the first time in my adult lifetime, I'm really proud of my country.</s>OGUNNAIKE: Preorders have sold out, a second printing is on the way. And "Mighty Michelle" has already outperformed both Palin and Clinton.</s>DAVIS: Hillary Clinton and Sarah Palin comics sold about 50,000 copies each, and then Michelle Obama sold 45,000 copies up to this point.</s>OGUNNAIKE: But have no fear, fans will see more of Mrs. Obama in cartoon form next January.</s>DAVIS: I promise you we are going to be doing a sequel to this comic book.</s>CHETRY: All right. Lola, joins us now. Just paging through it right now. Very interesting that they're bringing these comic books to light with all of these powerful women now.</s>OGUNNAIKE: It is. And, you know, she's going to be in good company. Carolyn Kennedy, they're coming with one featuring her in June, Princess Diana in July, Condoleezza Rice in August, and Oprah Winfrey in September.</s>CHETRY: All right. "Female Force." Now are these just single issues then, or are they going to continue a story line?</s>OGUNNAIKE: They are single issues, but Michelle is coming back. They're going to have a sequel, because this is already sold out, 45,000 copies already. The second printing is coming. And the interesting thing about the second printing, they've decided that they're going to make her arms a little more buff because everyone is obsessed with her arms right now.</s>CHETRY: All right, good. Thanks. Thanks, Lola.</s>OGUNNAIKE: Thank you.