Countdown for the Top Ten of the Wackiest Celebrity Commercials
ANISTON: Oh God! Oh! Oh, so much better. Oh, how are my little triplets doing? You must be so thirsty. Oh, my lord.</s>HAMMER: Right now, on the SHOWBIZ Countdown, the "Wackiest Celebrity Commercials." Jennifer Aniston`s fake baby bump makes us all do a double take. Aniston`s wild Smartwater ad had us in stitches, but can she beat her famous ex, Brad Pitt, for his weird an wacky Chanel No. 5 ad? You know, the one that`s launched dozens of spoofs? And what will be the number one wackiest celebrity commercial of them all? SHOWBIZ TONIGHT continues right now. Welcome back to SHOWBIZ TONIGHT. Thanks for watching. I`m A.J. Hammer. Tonight in the SHOWBIZ Countdown, the "Wackiest Celebrity Commercials". We know, stars often get big bucks to star in commercials but some are so wacky and out there they just defy explanation and sometimes they defy logic, as is the case with the commercial that`s number one on the list and actually inspired us to do the countdown. We will get to that one a little bit later. But first let`s kick things off at number ten. Kirstie Alley as the Poise fairy, also known as the "light bladder leakage" fairy.</s>KIRSTIE ALLEY, ACTRESS: A little leakster on the laughing? It is not funny but so not a big deal. One in three women have LBL. And it`s like a ton. Just use poise instead of your period pads because period budget for your period. Period.</s>UNIDENTIFIED MALE: Thanks.</s>ALLEY: Now get out there and find may hot guy.</s>UNIDENTIFIED FEMALE: Poise liners work better than period liners. Want to stay fresh and dry? Give poise a dry.</s>HAMMER: Yes, that`s right. The former "Cheers" star appears as a fairy to help women with their bladder leakage issues in this commercial, anything wrong with that? Well, to help us with this countdown, we are bringing out the big guts tonight. Here in New York, political comedian and CNN.com contributor Dean Obeidallah. In Hollywood, advice columnist and multimedia maven, B. Scott. Also in Hollywood tonight, celebrity publicist Kita Williams. Dean, off to you first. You got to admit, there are only few women who can actually pull an ad like that? Kirstie does not embarrass easily. So, do you think she has a yes for saying yes to poise?</s>OBEIDALLAH: I think she`ll say yes to anything.</s>HAMMER: A perfect marriage in marketing. Well, even funnier, Kirstie actually did an interview with advertising aid. Said she didn`t have the condition that she`s talking about light bladder leakage but she was actually so excited she was going to get to wear those wings. So B. Scott, are you saying good move for Kirstie or do you think she should have passed on poise?</s>B. SCOTT, ADVICE COLUMNIST: I think she should have passed on it, though. Oh my goodness. All this leaking and periods, this is looks too much for me. And this is - all this comb ovulated. I don`t know where to go, I`m like, aah.</s>HAMMER: Well, that`s why she has the product to help you out there. And that`s what it`s for.</s>SCOTT: It made me feel awkward.</s>HAMMER: We move now from leaky bladders to digestion dilemmas. Coming in at number nine on the countdown, Jamie Lee Curtis who pitches the, shall we say, digestive benefits of Activia in commercials like this one.</s>JAMIE LEE CURTIS, ACTRESS: Here`s my routine. Start the day off right, wardrobe, cute. And then, new Activia breakfast blend, a great way to help starts the day. Creamy, low fat yogurt with grains and yummy breakfast flavors like apple cinnamon. It`s hearty with twice the protein of regular low fat yogurt and it help regulates the digestive system. Our morning routines are important, aren`t they? New Activia breakfast plan.</s>HAMMER: And of course, we have all seen this ad, but it`s really the hilarious spoof on "Saturday Night Live" with Kristen Wiig as Jamie Lee that truly takes the yogurt cake. Let`s watch that.</s>UNIDENTIFIED FEMALE: I never dreamed yogurt could change my -- oh.</s>UNIDENTIFIED FEMALE: I know that look, Robby. I know that look.</s>UNIDENTIFIED MALE: OK. Let`s cut. Let`s cut.</s>UNIDENTIFIED FEMALE: No, no. No, I`m fine. I fought it off.</s>UNIDENTIFIED FEMALE: Are you sure, sweetheart, because it is OK, if you are not. The set of an Activia commercial is no judgment zone where adults can just poop themselves Willie Nelly and feel proud of it. You know what, I kill this Activia. Can I get another?</s>UNIDENTIFIED MALE: There you go.</s>HAMMER: I love that. And Jamie Lee Curtis has said, she said she`s very proud of these commercials and, you know, and this is much to her personality. She loves the product helps other people. Kita, I`m thinking that Jamie Lee probably didn`t mind the spoofs at all.</s>WILLIAMS: No. Of course she didn`t mind the spoofs at all. I think it brings humor to the fact that you could be lactose and yogurt intolerant. I think a lot us look at this commercial and who are think, hmm, is that something that I would use? And Jamie Lee Curtis is one of the favorites out there. So, I think she did the yogurt digestive product justice.</s>OBEIDALLAH: I think it`s great. It is fun commercial and it gives you energy and helps you poop. What more could you want? Red bull of products. It`s like the crack of yogurts.</s>HAMMER: I guess it is.</s>SCOTT: She just wasn`t convincing. It was like -- it was like she`s like -- oh, this tastes good. She wasn`t convincing me at all.</s>HAMMER: OK, a little critical of the acting. We still find it to be one of the wackiest commercials. And I`m just checking what we have been doing here. We started with Kirstie Alley pushing bladder leakage pads and then we have Jamie Lee Curtis endorsing a yogurt with cleansing properties. So, I`m definitely sensing a pattern going on here, because our number eight in our SHOWBIZ Countdown of the "Wackiest Celebrity Commercials" is Lisa Rinna for Depends.</s>UNIDENTIFIED MALE: Hey, I`m going across to get Americans to try on this Depends silhouette briefs. And today, we are rocking the red carpet. Look. It`s Lisa Rinna. Lisa, hi, I know you don`t need one. But will you try this new Depends Silhouette briefs for charity and prove how great the fit is even under a fantastic dress?</s>LISA RINNA, ACTRESS: Are you serious?</s>UNIDENTIFIED MALE: I am serious.</s>RINNA: Sure. Why not?</s>UNIDENTIFIED MALE: She`s doing it! The best protection and looks fit and feels just like underwear.</s>UNIDENTIFIED MALE: Hey Lisa, who are you wearing?</s>UNIDENTIFIED MALE: She is wearing the new Depends Silhouette. We invite you to get a free sample and try one on, too.</s>HAMMER: And you know, I have to tell you. I was a little surprised when I first saw that commercial. But knowing Lisa, not entirely surprised. And I should point out she did the commercial in exchange for a six-figure donation to charity. So panel, please keep that in mind as you`re talking about her. But let me go back to you, on this one, Dean, for the right amount of money do I have you doing a commercial for depends?</s>OBEIDALLAH: I`ll do it for almost anything.</s>SCOTT: Hell no.</s>OBEIDALLAH: I`m a comedian. I`ll take it for a few dollars. I will do the commercial. I think it`s great, you know, they are making like Depends kind sexy and makes you have like Blake Lively for arthritis in front of hot kind commercial like that, why not make it a little bit more attractive.</s>HAMMER: And look at her husband, Harry Hamlin. His look - the looks on his face was absolutely priceless. So Kita, you know, we are doing the countdown of the wackiest commercials here. But it really is terrific marketing because the wackiness is what people are drawn in to whether or not they`re shopping for this kind of a product or not.</s>WILLIAMS: Absolutely. Wacky is what`s making them pay attention. I mean, besides the Depends commercial, do you need a Depends commercial for grown up Pampers? I mean, Lisa Rinna said hey, pay me the big bucks, money talks and you know what walks. So clearly, she is walking to the bank with it and the commercial`s getting us talking about it right now. So it is clearly a smart marketing plan.</s>HAMMER: Very, very well done, I think. Dean, B., Kits, stay right there because we are just getting our countdown rolling of the "Wackiest Celebrity Commercials" and leave it to the great David Hasselhoff to put his all in to one of tonight`s top 10.</s>UNIDENTIFIED FEMALE: The burger looks good.</s>DAVID HASSELHOFF, ACTOR: Girl, eat it if you want to become a big, hairy reality star.</s>HAMMER: I love this spot. The Hoff adding a lot of flavor to this lean pockets ad. But does he stand a chance against Captain Kirk? Yes, William Shatner practically revived the career with the wacky Priceline ads. But which will be number one? This is SBT, SHOWBIZ TONIGHT on HLN.