New Hot Pockets Ad Stars Snoop Lion, Kate Upton
HAMMER: Our Top Ten Countdown continues now with number 7: super model Kate Upton and Snoop Dogg joining forces for what I think is some pretty brilliant marketing, Natasha.</s>CURRY: A.J., I`m crazy about this. And it`s all about Hot Pockets, and even Larry King makes an appearance.</s>HAMMER: Good. Well, it was everywhere online today. We actually get to see Kate enjoying a Hot Pocket after a night of partying only to fall asleep dreaming about Snoop, who plays a Hot Pocket baker. You`ve got to look at this.</s>UNIDENTIFIED MALE: You -- you got what I eat.</s>HAMMER: Of course, he`s rapping about the herbs he grows in his garden. Hey, Natasha, who would have thought eating a Hot Pocket could be sexy, but you put Kate Upton in it and it`s sexy.</s>CURRY: How many do I have to eat to look like her? I`m ready. Feed me. All right. Let`s get on now to number 6 on our countdown. Would you buy a car from Ron Burgundy? Come on. Will Ferrell`s hilarious anchorman character is now a pitchman for Dodge, and his new ads are really catching fire online. Here`s CNN`s Jeanne Moos for SBT.</s>JEANNE MOOS, CNN CORRESPONDENT (voice-over): Would you buy a new car from this guy?</s>WILL FERRELL, COMEDIAN: But I`m the only one with the guts to tell you about the glove box.</s>MOOS: Ron Burgundy has left his anchor desk for the Dodge showroom, where he`s proudly pitching the Durango`s glove box?</s>FERRELL: This thing goes on for inches. It comes standard.</s>MOOS: Will Ferrell`s not-so-standard SUV ads are a two-fer, promoting both the Durango and Ferrell`s next movie, "Anchorman 2."</s>FERRELL: Is that your foot between my legs?</s>UNIDENTIFIED FEMALE: No.</s>FERRELL: It was my hand.</s>MOOS: You`ve got to hand it to Ron: He shot over 70 Durango videos, most for the Web, some for TV. They`re getting a lot of miles per gallon out of these spots.</s>FERRELL: Twenty-five em puh guhs highway. What? Em puh juh. Em-fuh-ga.</s>MOOS: Hey, everyone knows he says whatever you write on a teleprompter.</s>FERRELL: I`m Ron Burgundy?</s>FRED WILLARD, ACTOR: Damn it. Who typed a question mark on the teleprompter?</s>FERRELL: Twenty-five em puh guhs. Im-puh-guhs. I`m saying it right, but it just doesn`t sound familiar.</s>MOOS: But will these ads make Americans more familiar with Durangos? Dodge sells less than a third as many Durangos as Ford sells Explorers. (on camera): Wait a minute. Ron Burgundy didn`t drive a Durango in "Anchorman." (voice-over): He threw a burrito out of his gold Pontiac Catalina. And the Durango wasn`t around at the time the movie was set, back in the `70s.</s>FERRELL: On my right is the new Dodge Durango with up to 360 horsepower. On my left is one horse with one horsepower. That makes you feel pretty dumb, doesn`t it?</s>MOOS: Chrysler says you`re seeing Will Ferrell`s improvisational genius at work.</s>FERRELL: Look at you. You`re worthless. There you have it.</s>MOOS: And he ad-libbed as the horse gazed at him.</s>FERRELL: Staring contest. Go. I win.</s>MOOS: Chrysler`s chief marketing officer told "The Detroit Free Press": "Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the `Anchorman` culture." So instead of this...</s>FERRELL: You stay classy, San Diego.</s>MOOS: ... maybe we`ll all be running around saying.</s>FERRELL: It comes standard. Look at you. You`re worthless.</s>CURRY: Kind of feel bad for the horse. That was hilarious. Will Ferrell is always so funny.</s>HAMMER: Brilliant marketing. You know, they`re talking about the truck. We`re talking about "Anchorman." Everybody wins. And you`re still classy, Natasha Curry. So stay classy, won`t you?</s>CURRY: Thank you.</s>HAMMER: Now, Miley mania may have actually gotten out of control for real this time. Miley Cyrus fans are lashing out, but are they really making death threats against another singer for slamming Miley? Curse of the Kardashians? Well, first it was Kim`s marriage mess, and Khloe and Lamar apparently hit a rough patch. Now their mom, Kris, splits from Bruce Jenner. Is reality TV to blame for their troubles? This is SBT on HLN.