{"action":"created","issue":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/702","labels_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/702/labels{/name}","comments_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/702/comments","events_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/702/events","html_url":"https://github.com/mozilla/donate.mozilla.org/issues/702","id":115581605,"number":702,"title":"Design new callouts for 2015 email fundraising appeals","user":{"login":"valianttry","id":9830371,"avatar_url":"https://avatars.githubusercontent.com/u/9830371?v=3","gravatar_id":"","url":"https://api.github.com/users/valianttry","html_url":"https://github.com/valianttry","followers_url":"https://api.github.com/users/valianttry/followers","following_url":"https://api.github.com/users/valianttry/following{/other_user}","gists_url":"https://api.github.com/users/valianttry/gists{/gist_id}","starred_url":"https://api.github.com/users/valianttry/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/valianttry/subscriptions","organizations_url":"https://api.github.com/users/valianttry/orgs","repos_url":"https://api.github.com/users/valianttry/repos","events_url":"https://api.github.com/users/valianttry/events{/privacy}","received_events_url":"https://api.github.com/users/valianttry/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/labels/design","name":"design","color":"009800"},{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/labels/email","name":"email","color":"009800"},{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/labels/P1","name":"P1","color":"fbca04"}],"state":"closed","locked":false,"assignee":{"login":"natalieworth","id":14876567,"avatar_url":"https://avatars.githubusercontent.com/u/14876567?v=3","gravatar_id":"","url":"https://api.github.com/users/natalieworth","html_url":"https://github.com/natalieworth","followers_url":"https://api.github.com/users/natalieworth/followers","following_url":"https://api.github.com/users/natalieworth/following{/other_user}","gists_url":"https://api.github.com/users/natalieworth/gists{/gist_id}","starred_url":"https://api.github.com/users/natalieworth/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/natalieworth/subscriptions","organizations_url":"https://api.github.com/users/natalieworth/orgs","repos_url":"https://api.github.com/users/natalieworth/repos","events_url":"https://api.github.com/users/natalieworth/events{/privacy}","received_events_url":"https://api.github.com/users/natalieworth/received_events","type":"User","site_admin":false},"milestone":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/milestones/20","html_url":"https://github.com/mozilla/donate.mozilla.org/milestones/November%2027","labels_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/milestones/20/labels","id":1414220,"number":20,"title":"November 27","description":"","creator":{"login":"edrushka","id":4515662,"avatar_url":"https://avatars.githubusercontent.com/u/4515662?v=3","gravatar_id":"","url":"https://api.github.com/users/edrushka","html_url":"https://github.com/edrushka","followers_url":"https://api.github.com/users/edrushka/followers","following_url":"https://api.github.com/users/edrushka/following{/other_user}","gists_url":"https://api.github.com/users/edrushka/gists{/gist_id}","starred_url":"https://api.github.com/users/edrushka/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/edrushka/subscriptions","organizations_url":"https://api.github.com/users/edrushka/orgs","repos_url":"https://api.github.com/users/edrushka/repos","events_url":"https://api.github.com/users/edrushka/events{/privacy}","received_events_url":"https://api.github.com/users/edrushka/received_events","type":"User","site_admin":false},"open_issues":23,"closed_issues":19,"state":"open","created_at":"2015-11-16T17:36:31Z","updated_at":"2015-11-28T02:53:06Z","due_on":"2015-11-27T08:00:00Z","closed_at":null},"comments":14,"created_at":"2015-11-06T20:31:10Z","updated_at":"2015-11-29T08:22:19Z","closed_at":"2015-11-25T17:24:17Z","body":"In each fundraising email, we include an image in the upper right corner of the email body that's a \"callout\" image. It is clickable and receives a high % of clicks in fundraising emails. \r\n\r\nSchedule for email launch is here: https://docs.google.com/spreadsheets/d/1ZMiRmdJhQACzlz9nZeARHBR2LCMrJZYh7MwXsgkhZQ8/edit#gid=4\r\n\r\nCallouts are needed by Nov 19 for all messages in the appeals series.\r\n\r\n![_sample__important__the_last_email_this_year_-_andrea_mozillafoundation_org_-_mozilla_mail](https://cloud.githubusercontent.com/assets/9830371/11007963/55a75cd6-8482-11e5-900a-a60cb6877ff1.png)\r\n\r\n"},"comment":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/comments/160391169","html_url":"https://github.com/mozilla/donate.mozilla.org/issues/702#issuecomment-160391169","issue_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/702","id":160391169,"user":{"login":"valianttry","id":9830371,"avatar_url":"https://avatars.githubusercontent.com/u/9830371?v=3","gravatar_id":"","url":"https://api.github.com/users/valianttry","html_url":"https://github.com/valianttry","followers_url":"https://api.github.com/users/valianttry/followers","following_url":"https://api.github.com/users/valianttry/following{/other_user}","gists_url":"https://api.github.com/users/valianttry/gists{/gist_id}","starred_url":"https://api.github.com/users/valianttry/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/valianttry/subscriptions","organizations_url":"https://api.github.com/users/valianttry/orgs","repos_url":"https://api.github.com/users/valianttry/repos","events_url":"https://api.github.com/users/valianttry/events{/privacy}","received_events_url":"https://api.github.com/users/valianttry/received_events","type":"User","site_admin":false},"created_at":"2015-11-29T08:22:19Z","updated_at":"2015-11-29T08:22:19Z","body":"@lovegushwa or @natalieworth I just noticed that \"Web\" is not capitalized in the 3rd callout variant -- mind updating? Thank you!"}}