{"action":"created","comment":{"url":"https://api.github.com/repos/dockyard/reefpoints/pulls/comments/29504356","id":29504356,"diff_hunk":"@@ -0,0 +1,36 @@\n+---\n+layout: post\n+title: 'The Importance of Benchmarking'\n+comments: true\n+social: true\n+author: 'Ashley Treni'\n+twitter: '_ashleytreni'\n+github: 'atreni'\n+summary: 'creating a design research foundation'\n+published: true\n+tags: design research, benchmarking, design strategy\n+---\n+\n+Design research is critical to the beginning stage of every design project. Research orients us in the world in which we intend to build and the audience we intend to build for. It is helpful to begin by identifying other services that already exist in that space, to observe the current market offerings. Building a research catalog for reference and critique is what we refer to as \"benchmarking.\"\n+\n+Here are three major benefits to benchmarking:\n+1. It helps you better understand and articulate how your product or service is different","path":"source/posts/2015-05-01-the-importance-of-benchmarking.md","position":17,"original_position":17,"commit_id":"e8e59133e8f7935c2d897af2f8ade27c97e6b72e","original_commit_id":"e8e59133e8f7935c2d897af2f8ade27c97e6b72e","user":{"login":"duggiefresh","id":1206678,"avatar_url":"https://avatars.githubusercontent.com/u/1206678?v=3","gravatar_id":"","url":"https://api.github.com/users/duggiefresh","html_url":"https://github.com/duggiefresh","followers_url":"https://api.github.com/users/duggiefresh/followers","following_url":"https://api.github.com/users/duggiefresh/following{/other_user}","gists_url":"https://api.github.com/users/duggiefresh/gists{/gist_id}","starred_url":"https://api.github.com/users/duggiefresh/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/duggiefresh/subscriptions","organizations_url":"https://api.github.com/users/duggiefresh/orgs","repos_url":"https://api.github.com/users/duggiefresh/repos","events_url":"https://api.github.com/users/duggiefresh/events{/privacy}","received_events_url":"https://api.github.com/users/duggiefresh/received_events","type":"User","site_admin":false},"body":"You may have to put a line break here:\r\n\r\n```markdown\r\nHere are three major benefits to benchmarking:\r\n\r\n1. Thing\r\n2. Cat\r\n3. Banana\r\n```\r\n\r\nOtherwise it looks like this,\r\n\r\n![screen shot 2015-05-01 at 10 30 36 am](https://cloud.githubusercontent.com/assets/1206678/7431508/22aec4a6-efed-11e4-97b3-5650c902030c.png)\r\n","created_at":"2015-05-01T14:30:51Z","updated_at":"2015-05-01T14:30:51Z","html_url":"https://github.com/dockyard/reefpoints/pull/340#discussion_r29504356","pull_request_url":"https://api.github.com/repos/dockyard/reefpoints/pulls/340","_links":{"self":{"href":"https://api.github.com/repos/dockyard/reefpoints/pulls/comments/29504356"},"html":{"href":"https://github.com/dockyard/reefpoints/pull/340#discussion_r29504356"},"pull_request":{"href":"https://api.github.com/repos/dockyard/reefpoints/pulls/340"}}},"pull_request":{"url":"https://api.github.com/repos/dockyard/reefpoints/pulls/340","id":34496460,"html_url":"https://github.com/dockyard/reefpoints/pull/340","diff_url":"https://github.com/dockyard/reefpoints/pull/340.diff","patch_url":"https://github.com/dockyard/reefpoints/pull/340.patch","issue_url":"https://api.github.com/repos/dockyard/reefpoints/issues/340","number":340,"state":"open","locked":false,"title":"Adds the importance of benchmarking","user":{"login":"atreni","id":7797826,"avatar_url":"https://avatars.githubusercontent.com/u/7797826?v=3","gravatar_id":"","url":"https://api.github.com/users/atreni","html_url":"https://github.com/atreni","followers_url":"https://api.github.com/users/atreni/followers","following_url":"https://api.github.com/users/atreni/following{/other_user}","gists_url":"https://api.github.com/users/atreni/gists{/gist_id}","starred_url":"https://api.github.com/users/atreni/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/atreni/subscriptions","organizations_url":"https://api.github.com/users/atreni/orgs","repos_url":"https://api.github.com/users/atreni/repos","events_url":"https://api.github.com/users/atreni/events{/privacy}","received_events_url":"https://api.github.com/users/atreni/received_events","type":"User","site_admin":false},"body":"","created_at":"2015-04-30T20:14:18Z","updated_at":"2015-05-01T14:30:51Z","closed_at":null,"merged_at":null,"merge_commit_sha":"0d8613ff4e8ba8461454f73009bba4688425170c","assignee":null,"milestone":null,"commits_url":"https://api.github.com/repos/dockyard/reefpoints/pulls/340/commits","review_comments_url":"https://api.github.com/repos/dockyard/reefpoints/pulls/340/comments","review_comment_url":"https://api.github.com/repos/dockyard/reefpoints/pulls/comments{/number}","comments_url":"https://api.github.com/repos/dockyard/reefpoints/issues/340/comments","statuses_url":"https://api.github.com/repos/dockyard/reefpoints/statuses/e8e59133e8f7935c2d897af2f8ade27c97e6b72e","head":{"label":"dockyard:the-importance-of-benchmarking","ref":"the-importance-of-benchmarking","sha":"e8e59133e8f7935c2d897af2f8ade27c97e6b72e","user":{"login":"dockyard","id":873981,"avatar_url":"https://avatars.githubusercontent.com/u/873981?v=3","gravatar_id":"","url":"https://api.github.com/users/dockyard","html_url":"https://github.com/dockyard","followers_url":"https://api.github.com/users/dockyard/followers","following_url":"https://api.github.com/users/dockyard/following{/other_user}","gists_url":"https://api.github.com/users/dockyard/gists{/gist_id}","starred_url":"https://api.github.com/users/dockyard/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dockyard/subscriptions","organizations_url":"https://api.github.com/users/dockyard/orgs","repos_url":"https://api.github.com/users/dockyard/repos","events_url":"https://api.github.com/users/dockyard/events{/privacy}","received_events_url":"https://api.github.com/users/dockyard/received_events","type":"Organization","site_admin":false},"repo":{"id":2262874,"name":"reefpoints","full_name":"dockyard/reefpoints","owner":{"login":"dockyard","id":873981,"avatar_url":"https://avatars.githubusercontent.com/u/873981?v=3","gravatar_id":"","url":"https://api.github.com/users/dockyard","html_url":"https://github.com/dockyard","followers_url":"https://api.github.com/users/dockyard/followers","following_url":"https://api.github.com/users/dockyard/following{/other_user}","gists_url":"https://api.github.com/users/dockyard/gists{/gist_id}","starred_url":"https://api.github.com/users/dockyard/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dockyard/subscriptions","organizations_url":"https://api.github.com/users/dockyard/orgs","repos_url":"https://api.github.com/users/dockyard/repos","events_url":"https://api.github.com/users/dockyard/events{/privacy}","received_events_url":"https://api.github.com/users/dockyard/received_events","type":"Organization","site_admin":false},"private":false,"html_url":"https://github.com/dockyard/reefpoints","description":"DockYard Blog","fork":false,"url":"https://api.github.com/repos/dockyard/reefpoints","forks_url":"https://api.github.com/repos/dockyard/reefpoints/forks","keys_url":"https://api.github.com/repos/dockyard/reefpoints/keys{/key_id}","collaborators_url":"https://api.github.com/repos/dockyard/reefpoints/collaborators{/collaborator}","teams_url":"https://api.github.com/repos/dockyard/reefpoints/teams","hooks_url":"https://api.github.com/repos/dockyard/reefpoints/hooks","issue_events_url":"https://api.github.com/repos/dockyard/reefpoints/issues/events{/number}","events_url":"https://api.github.com/repos/dockyard/reefpoints/events","assignees_url":"https://api.github.com/repos/dockyard/reefpoints/assignees{/user}","branches_url":"https://api.github.com/repos/dockyard/reefpoints/branches{/branch}","tags_url":"https://api.github.com/repos/dockyard/reefpoints/tags","blobs_url":"https://api.github.com/repos/dockyard/reefpoints/git/blobs{/sha}","git_tags_url":"https://api.github.com/repos/dockyard/reefpoints/git/tags{/sha}","git_refs_url":"https://api.github.com/repos/dockyard/reefpoints/git/refs{/sha}","trees_url":"https://api.github.com/repos/dockyard/reefpoints/git/trees{/sha}","statuses_url":"https://api.github.com/repos/dockyard/reefpoints/statuses/{sha}","languages_url":"https://api.github.com/repos/dockyard/reefpoints/languages","stargazers_url":"https://api.github.com/repos/dockyard/reefpoints/stargazers","contributors_url":"https://api.github.com/repos/dockyard/reefpoints/contributors","subscribers_url":"https://api.github.com/repos/dockyard/reefpoints/subscribers","subscription_url":"https://api.github.com/repos/dockyard/reefpoints/subscription","commits_url":"https://api.github.com/repos/dockyard/reefpoints/commits{/sha}","git_commits_url":"https://api.github.com/repos/dockyard/reefpoints/git/commits{/sha}","comments_url":"https://api.github.com/repos/dockyard/reefpoints/comments{/number}","issue_comment_url":"https://api.github.com/repos/dockyard/reefpoints/issues/comments{/number}","contents_url":"https://api.github.com/repos/dockyard/reefpoints/contents/{+path}","compare_url":"https://api.github.com/repos/dockyard/reefpoints/compare/{base}...{head}","merges_url":"https://api.github.com/repos/dockyard/reefpoints/merges","archive_url":"https://api.github.com/repos/dockyard/reefpoints/{archive_format}{/ref}","downloads_url":"https://api.github.com/repos/dockyard/reefpoints/downloads","issues_url":"https://api.github.com/repos/dockyard/reefpoints/issues{/number}","pulls_url":"https://api.github.com/repos/dockyard/reefpoints/pulls{/number}","milestones_url":"https://api.github.com/repos/dockyard/reefpoints/milestones{/number}","notifications_url":"https://api.github.com/repos/dockyard/reefpoints/notifications{?since,all,participating}","labels_url":"https://api.github.com/repos/dockyard/reefpoints/labels{/name}","releases_url":"https://api.github.com/repos/dockyard/reefpoints/releases{/id}","created_at":"2011-08-24T16:55:40Z","updated_at":"2015-04-24T12:54:57Z","pushed_at":"2015-05-01T14:00:37Z","git_url":"git://github.com/dockyard/reefpoints.git","ssh_url":"git@github.com:dockyard/reefpoints.git","clone_url":"https://github.com/dockyard/reefpoints.git","svn_url":"https://github.com/dockyard/reefpoints","homepage":"http://reefpoints.dockyard.com","size":86080,"stargazers_count":33,"watchers_count":33,"language":"CSS","has_issues":true,"has_downloads":true,"has_wiki":false,"has_pages":true,"forks_count":64,"mirror_url":null,"open_issues_count":11,"forks":64,"open_issues":11,"watchers":33,"default_branch":"master"}},"base":{"label":"dockyard:master","ref":"master","sha":"c5ad4e8f3db95e420e26ba5bbb94ab1e10d9fcab","user":{"login":"dockyard","id":873981,"avatar_url":"https://avatars.githubusercontent.com/u/873981?v=3","gravatar_id":"","url":"https://api.github.com/users/dockyard","html_url":"https://github.com/dockyard","followers_url":"https://api.github.com/users/dockyard/followers","following_url":"https://api.github.com/users/dockyard/following{/other_user}","gists_url":"https://api.github.com/users/dockyard/gists{/gist_id}","starred_url":"https://api.github.com/users/dockyard/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dockyard/subscriptions","organizations_url":"https://api.github.com/users/dockyard/orgs","repos_url":"https://api.github.com/users/dockyard/repos","events_url":"https://api.github.com/users/dockyard/events{/privacy}","received_events_url":"https://api.github.com/users/dockyard/received_events","type":"Organization","site_admin":false},"repo":{"id":2262874,"name":"reefpoints","full_name":"dockyard/reefpoints","owner":{"login":"dockyard","id":873981,"avatar_url":"https://avatars.githubusercontent.com/u/873981?v=3","gravatar_id":"","url":"https://api.github.com/users/dockyard","html_url":"https://github.com/dockyard","followers_url":"https://api.github.com/users/dockyard/followers","following_url":"https://api.github.com/users/dockyard/following{/other_user}","gists_url":"https://api.github.com/users/dockyard/gists{/gist_id}","starred_url":"https://api.github.com/users/dockyard/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/dockyard/subscriptions","organizations_url":"https://api.github.com/users/dockyard/orgs","repos_url":"https://api.github.com/users/dockyard/repos","events_url":"https://api.github.com/users/dockyard/events{/privacy}","received_events_url":"https://api.github.com/users/dockyard/received_events","type":"Organization","site_admin":false},"private":false,"html_url":"https://github.com/dockyard/reefpoints","description":"DockYard Blog","fork":false,"url":"https://api.github.com/repos/dockyard/reefpoints","forks_url":"https://api.github.com/repos/dockyard/reefpoints/forks","keys_url":"https://api.github.com/repos/dockyard/reefpoints/keys{/key_id}","collaborators_url":"https://api.github.com/repos/dockyard/reefpoints/collaborators{/collaborator}","teams_url":"https://api.github.com/repos/dockyard/reefpoints/teams","hooks_url":"https://api.github.com/repos/dockyard/reefpoints/hooks","issue_events_url":"https://api.github.com/repos/dockyard/reefpoints/issues/events{/number}","events_url":"https://api.github.com/repos/dockyard/reefpoints/events","assignees_url":"https://api.github.com/repos/dockyard/reefpoints/assignees{/user}","branches_url":"https://api.github.com/repos/dockyard/reefpoints/branches{/branch}","tags_url":"https://api.github.com/repos/dockyard/reefpoints/tags","blobs_url":"https://api.github.com/repos/dockyard/reefpoints/git/blobs{/sha}","git_tags_url":"https://api.github.com/repos/dockyard/reefpoints/git/tags{/sha}","git_refs_url":"https://api.github.com/repos/dockyard/reefpoints/git/refs{/sha}","trees_url":"https://api.github.com/repos/dockyard/reefpoints/git/trees{/sha}","statuses_url":"https://api.github.com/repos/dockyard/reefpoints/statuses/{sha}","languages_url":"https://api.github.com/repos/dockyard/reefpoints/languages","stargazers_url":"https://api.github.com/repos/dockyard/reefpoints/stargazers","contributors_url":"https://api.github.com/repos/dockyard/reefpoints/contributors","subscribers_url":"https://api.github.com/repos/dockyard/reefpoints/subscribers","subscription_url":"https://api.github.com/repos/dockyard/reefpoints/subscription","commits_url":"https://api.github.com/repos/dockyard/reefpoints/commits{/sha}","git_commits_url":"https://api.github.com/repos/dockyard/reefpoints/git/commits{/sha}","comments_url":"https://api.github.com/repos/dockyard/reefpoints/comments{/number}","issue_comment_url":"https://api.github.com/repos/dockyard/reefpoints/issues/comments{/number}","contents_url":"https://api.github.com/repos/dockyard/reefpoints/contents/{+path}","compare_url":"https://api.github.com/repos/dockyard/reefpoints/compare/{base}...{head}","merges_url":"https://api.github.com/repos/dockyard/reefpoints/merges","archive_url":"https://api.github.com/repos/dockyard/reefpoints/{archive_format}{/ref}","downloads_url":"https://api.github.com/repos/dockyard/reefpoints/downloads","issues_url":"https://api.github.com/repos/dockyard/reefpoints/issues{/number}","pulls_url":"https://api.github.com/repos/dockyard/reefpoints/pulls{/number}","milestones_url":"https://api.github.com/repos/dockyard/reefpoints/milestones{/number}","notifications_url":"https://api.github.com/repos/dockyard/reefpoints/notifications{?since,all,participating}","labels_url":"https://api.github.com/repos/dockyard/reefpoints/labels{/name}","releases_url":"https://api.github.com/repos/dockyard/reefpoints/releases{/id}","created_at":"2011-08-24T16:55:40Z","updated_at":"2015-04-24T12:54:57Z","pushed_at":"2015-05-01T14:00:37Z","git_url":"git://github.com/dockyard/reefpoints.git","ssh_url":"git@github.com:dockyard/reefpoints.git","clone_url":"https://github.com/dockyard/reefpoints.git","svn_url":"https://github.com/dockyard/reefpoints","homepage":"http://reefpoints.dockyard.com","size":86080,"stargazers_count":33,"watchers_count":33,"language":"CSS","has_issues":true,"has_downloads":true,"has_wiki":false,"has_pages":true,"forks_count":64,"mirror_url":null,"open_issues_count":11,"forks":64,"open_issues":11,"watchers":33,"default_branch":"master"}},"_links":{"self":{"href":"https://api.github.com/repos/dockyard/reefpoints/pulls/340"},"html":{"href":"https://github.com/dockyard/reefpoints/pull/340"},"issue":{"href":"https://api.github.com/repos/dockyard/reefpoints/issues/340"},"comments":{"href":"https://api.github.com/repos/dockyard/reefpoints/issues/340/comments"},"review_comments":{"href":"https://api.github.com/repos/dockyard/reefpoints/pulls/340/comments"},"review_comment":{"href":"https://api.github.com/repos/dockyard/reefpoints/pulls/comments{/number}"},"commits":{"href":"https://api.github.com/repos/dockyard/reefpoints/pulls/340/commits"},"statuses":{"href":"https://api.github.com/repos/dockyard/reefpoints/statuses/e8e59133e8f7935c2d897af2f8ade27c97e6b72e"}}}}