{"action":"opened","issue":{"url":"https://api.github.com/repos/MozillaFoundation/plan/issues/409","labels_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/409/labels{/name}","comments_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/409/comments","events_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/409/events","html_url":"https://github.com/MozillaFoundation/plan/issues/409","id":64815880,"number":409,"title":"Value Prop Testing w/ Adwords and Facebook, Phase II","user":{"login":"HPaulJohnson","id":10078715,"avatar_url":"https://avatars.githubusercontent.com/u/10078715?v=3","gravatar_id":"","url":"https://api.github.com/users/HPaulJohnson","html_url":"https://github.com/HPaulJohnson","followers_url":"https://api.github.com/users/HPaulJohnson/followers","following_url":"https://api.github.com/users/HPaulJohnson/following{/other_user}","gists_url":"https://api.github.com/users/HPaulJohnson/gists{/gist_id}","starred_url":"https://api.github.com/users/HPaulJohnson/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/HPaulJohnson/subscriptions","organizations_url":"https://api.github.com/users/HPaulJohnson/orgs","repos_url":"https://api.github.com/users/HPaulJohnson/repos","events_url":"https://api.github.com/users/HPaulJohnson/events{/privacy}","received_events_url":"https://api.github.com/users/HPaulJohnson/received_events","type":"User","site_admin":false},"labels":[],"state":"open","locked":false,"assignee":null,"milestone":null,"comments":0,"created_at":"2015-03-27T17:45:02Z","updated_at":"2015-03-27T17:45:02Z","closed_at":null,"body":"With initial Adwords campaign setup for value proposition messaging tests, we want to expand to Facebook, expand testing and complete initial analysis. \n\n### Audience\nPotential audiences for the new Webmaker product. \n\n### Success\nDirectional insights on versions of messaging that will be most compelling to support the go to market for Webmaker. \n\n### Vision\nWe will be running expanded adwords tests and setting up Facebook ads to do more demographic and localized targeting. \n\n### Measurement\nClicks and conversions on existing Webmaker.org\n\n### Roles\n * Phase: \n * Driver: \n * Decision Maker: @HPaulJohnson\n * Design Lead: \n * Development Lead: \n * Quality Verifier: \n"}}