{"action":"created","issue":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/728","labels_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/728/labels{/name}","comments_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/728/comments","events_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/728/events","html_url":"https://github.com/mozilla/donate.mozilla.org/issues/728","id":116246544,"number":728,"title":"Create a special Firefox Lightweight Theme for donors","user":{"login":"valianttry","id":9830371,"avatar_url":"https://avatars.githubusercontent.com/u/9830371?v=3","gravatar_id":"","url":"https://api.github.com/users/valianttry","html_url":"https://github.com/valianttry","followers_url":"https://api.github.com/users/valianttry/followers","following_url":"https://api.github.com/users/valianttry/following{/other_user}","gists_url":"https://api.github.com/users/valianttry/gists{/gist_id}","starred_url":"https://api.github.com/users/valianttry/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/valianttry/subscriptions","organizations_url":"https://api.github.com/users/valianttry/orgs","repos_url":"https://api.github.com/users/valianttry/repos","events_url":"https://api.github.com/users/valianttry/events{/privacy}","received_events_url":"https://api.github.com/users/valianttry/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/labels/Needs%20Prioritizing","name":"Needs Prioritizing","color":"fef2c0"}],"state":"open","locked":false,"assignee":{"login":"valianttry","id":9830371,"avatar_url":"https://avatars.githubusercontent.com/u/9830371?v=3","gravatar_id":"","url":"https://api.github.com/users/valianttry","html_url":"https://github.com/valianttry","followers_url":"https://api.github.com/users/valianttry/followers","following_url":"https://api.github.com/users/valianttry/following{/other_user}","gists_url":"https://api.github.com/users/valianttry/gists{/gist_id}","starred_url":"https://api.github.com/users/valianttry/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/valianttry/subscriptions","organizations_url":"https://api.github.com/users/valianttry/orgs","repos_url":"https://api.github.com/users/valianttry/repos","events_url":"https://api.github.com/users/valianttry/events{/privacy}","received_events_url":"https://api.github.com/users/valianttry/received_events","type":"User","site_admin":false},"milestone":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/milestones/9","html_url":"https://github.com/mozilla/donate.mozilla.org/milestones/Bluesky%20(nice%20but%20out%20of%20scope)","labels_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/milestones/9/labels","id":1249997,"number":9,"title":"Bluesky (nice but out of scope)","description":"We like these ideas, but they are not on the current roadmap.","creator":{"login":"adamlofting","id":1901816,"avatar_url":"https://avatars.githubusercontent.com/u/1901816?v=3","gravatar_id":"","url":"https://api.github.com/users/adamlofting","html_url":"https://github.com/adamlofting","followers_url":"https://api.github.com/users/adamlofting/followers","following_url":"https://api.github.com/users/adamlofting/following{/other_user}","gists_url":"https://api.github.com/users/adamlofting/gists{/gist_id}","starred_url":"https://api.github.com/users/adamlofting/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/adamlofting/subscriptions","organizations_url":"https://api.github.com/users/adamlofting/orgs","repos_url":"https://api.github.com/users/adamlofting/repos","events_url":"https://api.github.com/users/adamlofting/events{/privacy}","received_events_url":"https://api.github.com/users/adamlofting/received_events","type":"User","site_admin":false},"open_issues":15,"closed_issues":2,"state":"open","created_at":"2015-08-11T13:31:57Z","updated_at":"2015-11-11T02:12:04Z","due_on":null,"closed_at":null},"comments":2,"created_at":"2015-11-11T02:10:50Z","updated_at":"2015-11-11T09:55:05Z","closed_at":null,"body":"See: https://developer.mozilla.org/en-US/Add-ons/Themes/Lightweight_themes\r\n\r\nSpoke with Gregg Linden and Matt Grimes in User Advocacy -- joined by @bniolet1 and they had the brilliant idea to give away a FREE Firefox theme to donors. What does this accomplish?\r\n\r\n**First** -- It gives Firefox users who donate a really awesome \"special gift\" when they donate that we ONLY promote to donors. This will be delightful and likely improve retention / increase the likelihood of a repeat gift.\r\n\r\n**Second and most importantly** -- This allows us to treat the people who have this theme as a \"cohort\" among Firefox users. This helps us answer important Qs we've been unable to answer previously, such as:\r\n* Do donors have a lower attrition rate than non-donors who use Firefox?\r\n* Do donors keep their Firefox browser updated in higher #s than non donors?\r\n* etc \r\n\r\nTasks:\r\n- [ ] Design a kick-ass theme that donors will love -- e.g. a Firefox logo treatment that is special; a big gold star added to their homepage etc; -- this doesn't necessarily have to be done by MoFo designers. I could reach out to Blake Winton (of whimsycorn fame) for help since our designers are pretty much tapped.\r\n- [ ] Build a mechanism to offer the theme to donors right after they give -- decide where to put it in the flow;\r\n- [ ] Work with User Advocacy on shared metrics / dashboard to track behavior over time for this cohort + compared to other Firefox users.\r\n\r\ncc: @adamlofting @edrushka \r\n\r\n"},"comment":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/comments/155719493","html_url":"https://github.com/mozilla/donate.mozilla.org/issues/728#issuecomment-155719493","issue_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/728","id":155719493,"user":{"login":"adamlofting","id":1901816,"avatar_url":"https://avatars.githubusercontent.com/u/1901816?v=3","gravatar_id":"","url":"https://api.github.com/users/adamlofting","html_url":"https://github.com/adamlofting","followers_url":"https://api.github.com/users/adamlofting/followers","following_url":"https://api.github.com/users/adamlofting/following{/other_user}","gists_url":"https://api.github.com/users/adamlofting/gists{/gist_id}","starred_url":"https://api.github.com/users/adamlofting/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/adamlofting/subscriptions","organizations_url":"https://api.github.com/users/adamlofting/orgs","repos_url":"https://api.github.com/users/adamlofting/repos","events_url":"https://api.github.com/users/adamlofting/events{/privacy}","received_events_url":"https://api.github.com/users/adamlofting/received_events","type":"User","site_admin":false},"created_at":"2015-11-11T09:55:05Z","updated_at":"2015-11-11T09:55:05Z","body":"I absolutely love this idea. Some of Jordan's campaign visuals would make great content for a theme. "}}