{"action":"opened","issue":{"url":"https://api.github.com/repos/mozilla/mozfest-program/issues/497","labels_url":"https://api.github.com/repos/mozilla/mozfest-program/issues/497/labels{/name}","comments_url":"https://api.github.com/repos/mozilla/mozfest-program/issues/497/comments","events_url":"https://api.github.com/repos/mozilla/mozfest-program/issues/497/events","html_url":"https://github.com/mozilla/mozfest-program/issues/497","id":107071927,"number":497,"title":"Measuring What Matters: Measuring Success For Online Journalism","user":{"login":"mmmavis","id":2896608,"avatar_url":"https://avatars.githubusercontent.com/u/2896608?v=3","gravatar_id":"","url":"https://api.github.com/users/mmmavis","html_url":"https://github.com/mmmavis","followers_url":"https://api.github.com/users/mmmavis/followers","following_url":"https://api.github.com/users/mmmavis/following{/other_user}","gists_url":"https://api.github.com/users/mmmavis/gists{/gist_id}","starred_url":"https://api.github.com/users/mmmavis/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/mmmavis/subscriptions","organizations_url":"https://api.github.com/users/mmmavis/orgs","repos_url":"https://api.github.com/users/mmmavis/repos","events_url":"https://api.github.com/users/mmmavis/events{/privacy}","received_events_url":"https://api.github.com/users/mmmavis/received_events","type":"User","site_admin":false},"labels":[],"state":"open","locked":false,"assignee":null,"milestone":null,"comments":0,"created_at":"2015-09-17T20:53:08Z","updated_at":"2015-09-17T20:53:08Z","closed_at":null,"body":"**[ Google Spreadsheet Row Number ]** 451\n**[ Facilitator ]** Livia Labate\n\n### Description\nTo explore how to articulate goals and objectives for journalism pieces on the web and how to assess them, including which measures and indicators to use along with what appropriate tracking mechanisms.\n\n### Agenda\nIn this workshop, participants will be asked to cover up a wall with write ups of what success means for their journalistic work. \n\nWith examples from the wall, I'll walk through a model to help distinguish the goal/objective from the measure or indicator of success, and the assessment instrument. \n\nEach person will then deconstruct their example(s) into its component parts and critique how they/their newsrooms are doing it, finding better clarity, specificity and value in how they are approaching and considering success.\n\n### Participants\nThe format scales well from small to large groups. If participation exceeds 30 people, the deconstruction exercise will happen in smaller groups of 4-5 people which will present an example of their choosing to the whole group. \n\nIf not broken into groups, participants will be invited to share one of their examples (up to 5-6 examples or however many time will allow). \n\nThroughout the workshop I will go around the group coaching; a worksheet might be provided to help with the exercise.\n\n### Outcome\nMy hope is participants will return to their newsrooms questioning aspects of their goal setting or analytics that are unclear or not present and make that a more concrete part of their day-to-day. \n\nAdditionally, I will report on the session outcomes with a written piece on OpenNews' Source. \n\nI am using the model to articulate the measuring strategies for an open-source toolset I am developing as a Knight-Mozilla Fellow with NPR so the session outcomes will feed back into that work as well, especially as testable examples.\n"}}