{"action":"opened","issue":{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/570","labels_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/570/labels{/name}","comments_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/570/comments","events_url":"https://api.github.com/repos/mozilla/donate.mozilla.org/issues/570/events","html_url":"https://github.com/mozilla/donate.mozilla.org/issues/570","id":111914839,"number":570,"title":"Write November impact email series","user":{"login":"edrushka","id":4515662,"avatar_url":"https://avatars.githubusercontent.com/u/4515662?v=3","gravatar_id":"","url":"https://api.github.com/users/edrushka","html_url":"https://github.com/edrushka","followers_url":"https://api.github.com/users/edrushka/followers","following_url":"https://api.github.com/users/edrushka/following{/other_user}","gists_url":"https://api.github.com/users/edrushka/gists{/gist_id}","starred_url":"https://api.github.com/users/edrushka/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/edrushka/subscriptions","organizations_url":"https://api.github.com/users/edrushka/orgs","repos_url":"https://api.github.com/users/edrushka/repos","events_url":"https://api.github.com/users/edrushka/events{/privacy}","received_events_url":"https://api.github.com/users/edrushka/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/mozilla/donate.mozilla.org/labels/copy","name":"copy","color":"009800"}],"state":"open","locked":false,"assignee":{"login":"valianttry","id":9830371,"avatar_url":"https://avatars.githubusercontent.com/u/9830371?v=3","gravatar_id":"","url":"https://api.github.com/users/valianttry","html_url":"https://github.com/valianttry","followers_url":"https://api.github.com/users/valianttry/followers","following_url":"https://api.github.com/users/valianttry/following{/other_user}","gists_url":"https://api.github.com/users/valianttry/gists{/gist_id}","starred_url":"https://api.github.com/users/valianttry/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/valianttry/subscriptions","organizations_url":"https://api.github.com/users/valianttry/orgs","repos_url":"https://api.github.com/users/valianttry/repos","events_url":"https://api.github.com/users/valianttry/events{/privacy}","received_events_url":"https://api.github.com/users/valianttry/received_events","type":"User","site_admin":false},"milestone":null,"comments":0,"created_at":"2015-10-16T21:31:32Z","updated_at":"2015-10-16T21:31:32Z","closed_at":null,"body":"In mid-November, we'll send our big list a series of two emails to outline the impact of our work in 2014. In addition to updating our supporters about our work, it primes them for the EOY asks that will roll out in December.\r\n\r\nThis will be sent on Exact Target using our standard, mobile-ready template. \r\n\r\nMVP is text only. Nice-to-haves are photos or graphic callouts.\r\n\r\n#### Email 1: All the Things! \r\nContent: Highlights all the wonderful things Mozilla has done in 2014. Content can be pulled from board presentation. P.S. can be a light-touch donate ask that says \"we're going to kick off our EOY in December. If you donate now, we'll exclude you from our asks\"\r\nSend date: Monday Nov 16\r\n\r\nAppeal 2: Suchita’s story \r\nContent: A personal, individual story (Suchita). This is written already, and just needs to be tweaked to make sense as the 2nd email of this series. P.S. Can be a light-touch donate ask. Would be great to include a photo of Suchita.\r\nSend date: Thursday Nov 19\r\n\r\nHeads up @adamlofting that we'd love to segment these sends by donor/non-donor to monitor the open and CTR."}}