{"action":"created","issue":{"url":"https://api.github.com/repos/openaustralia/oaf/issues/208","labels_url":"https://api.github.com/repos/openaustralia/oaf/issues/208/labels{/name}","comments_url":"https://api.github.com/repos/openaustralia/oaf/issues/208/comments","events_url":"https://api.github.com/repos/openaustralia/oaf/issues/208/events","html_url":"https://github.com/openaustralia/oaf/issues/208","id":84964259,"number":208,"title":"EOFY Donations appeal","user":{"login":"equivalentideas","id":1239550,"avatar_url":"https://avatars.githubusercontent.com/u/1239550?v=3","gravatar_id":"","url":"https://api.github.com/users/equivalentideas","html_url":"https://github.com/equivalentideas","followers_url":"https://api.github.com/users/equivalentideas/followers","following_url":"https://api.github.com/users/equivalentideas/following{/other_user}","gists_url":"https://api.github.com/users/equivalentideas/gists{/gist_id}","starred_url":"https://api.github.com/users/equivalentideas/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/equivalentideas/subscriptions","organizations_url":"https://api.github.com/users/equivalentideas/orgs","repos_url":"https://api.github.com/users/equivalentideas/repos","events_url":"https://api.github.com/users/equivalentideas/events{/privacy}","received_events_url":"https://api.github.com/users/equivalentideas/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/openaustralia/oaf/labels/funding%20&%20donations","name":"funding & donations","color":"009800"}],"state":"open","locked":false,"assignee":null,"milestone":null,"comments":1,"created_at":"2015-06-04T07:42:07Z","updated_at":"2015-06-09T01:12:51Z","closed_at":null,"body":"This month we plan to email out a call for donations to all the users of OpenAustralia projects. \r\n\r\nWe're thinking:\r\n\r\n* 2 emails, one early next week, one later in the month\r\n* Sending slightly different emails to the users of the different projects. This is because we know many people are passionate about the project they use, but don't know or care much about our other projects. Many people are passionate about the core mission of the foundation, without being passionate about all our projects. We can frame this as a way for them to give back and help sustain the thing they love/find useful. We'll try and reuse content as much as possible to reduce time cost.\r\n\r\nWe're thinking that the content of the emails will be a concise review of all the awesome things that have happened this year on their project or just what's important about the project, and a strong statement of why they should support us.\r\n\r\nMatthew did a big review of the last year in a recent email, we can draw on that for the content.\r\n\r\nHere's a nice concise example from Wikimedia:\r\n\r\n> Dear Luke,\r\n\r\n> Thank you for helping keep Wikipedia online and ad-free. It's been a year since we've asked. This is your [annual reminder](https://donate.wikimedia.org).\r\n\r\n> If all our past donors simply gave again today, we wouldn't have to worry about fundraising for the rest of the year. Please help us get back to improving Wikipedia.\r\n\r\n> We are the small non-profit that runs the #5 website in the world. We have only 175 staff but serve 500 million users, and have costs like any other top site: servers, power, programs, and people.\r\n\r\n> Wikipedia is something special. It is like a library or a public park. It is like a temple for the mind, a place we can all go to think and learn.\r\n\r\n> To protect our independence, we'll never run ads. We take no government funds. We survive on donations from our readers. Now is the time we ask.\r\n\r\n> [If Wikipedia is useful to you, please take one minute to give $10, $20, $50 or whatever you can to keep it online and ad-free another year](https://donate.wikimedia.org).\r\n\r\n> https://donate.wikimedia.org\r\n\r\n> Thanks,\r\n> Jimmy Wales\r\n> Wikipedia Founder\r\n\r\nWe're also thinking this kind of personal appeal style works well and them email should come from one of the directors and possibly have a photo of them.\r\n\r\nAs always, I think a very simple email design works best rather than the fancier template ones used in last years donations appeal.\r\n\r\n"},"comment":{"url":"https://api.github.com/repos/openaustralia/oaf/issues/comments/110187944","html_url":"https://github.com/openaustralia/oaf/issues/208#issuecomment-110187944","issue_url":"https://api.github.com/repos/openaustralia/oaf/issues/208","id":110187944,"user":{"login":"equivalentideas","id":1239550,"avatar_url":"https://avatars.githubusercontent.com/u/1239550?v=3","gravatar_id":"","url":"https://api.github.com/users/equivalentideas","html_url":"https://github.com/equivalentideas","followers_url":"https://api.github.com/users/equivalentideas/followers","following_url":"https://api.github.com/users/equivalentideas/following{/other_user}","gists_url":"https://api.github.com/users/equivalentideas/gists{/gist_id}","starred_url":"https://api.github.com/users/equivalentideas/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/equivalentideas/subscriptions","organizations_url":"https://api.github.com/users/equivalentideas/orgs","repos_url":"https://api.github.com/users/equivalentideas/repos","events_url":"https://api.github.com/users/equivalentideas/events{/privacy}","received_events_url":"https://api.github.com/users/equivalentideas/received_events","type":"User","site_admin":false},"created_at":"2015-06-09T01:12:51Z","updated_at":"2015-06-09T01:12:51Z","body":"I remember when we looked at the conversion on those emails we didn't think it was particularly good—about the same as the fairly unsuccessful email to openaustralia users in January.\r\n\r\nThe survey emails in January had much higher conversion, which were just text, but they weren't asking people for money so I can see how it's a bit different. I could go either way on the design, use what we had last year or strip back, whatever is simplest for us and is going to be effective. We could even design something new if we think its going to help, just has to be worth the time."}}