{"action":"created","issue":{"url":"https://api.github.com/repos/MozillaFoundation/plan/issues/242","labels_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/242/labels{/name}","comments_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/242/comments","events_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/242/events","html_url":"https://github.com/MozillaFoundation/plan/issues/242","id":54787544,"number":242,"title":"Improve email communication(s) after sign-up","user":{"login":"thisandagain","id":747641,"avatar_url":"https://avatars.githubusercontent.com/u/747641?v=3","gravatar_id":"","url":"https://api.github.com/users/thisandagain","html_url":"https://github.com/thisandagain","followers_url":"https://api.github.com/users/thisandagain/followers","following_url":"https://api.github.com/users/thisandagain/following{/other_user}","gists_url":"https://api.github.com/users/thisandagain/gists{/gist_id}","starred_url":"https://api.github.com/users/thisandagain/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/thisandagain/subscriptions","organizations_url":"https://api.github.com/users/thisandagain/orgs","repos_url":"https://api.github.com/users/thisandagain/repos","events_url":"https://api.github.com/users/thisandagain/events{/privacy}","received_events_url":"https://api.github.com/users/thisandagain/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/MozillaFoundation/plan/labels/desktop%20&%20tablet","name":"desktop & tablet","color":"207de5"},{"url":"https://api.github.com/repos/MozillaFoundation/plan/labels/mobile","name":"mobile","color":"207de5"},{"url":"https://api.github.com/repos/MozillaFoundation/plan/labels/p2","name":"p2","color":"fbca04"}],"state":"open","locked":false,"assignee":{"login":"HPaulJohnson","id":10078715,"avatar_url":"https://avatars.githubusercontent.com/u/10078715?v=3","gravatar_id":"","url":"https://api.github.com/users/HPaulJohnson","html_url":"https://github.com/HPaulJohnson","followers_url":"https://api.github.com/users/HPaulJohnson/followers","following_url":"https://api.github.com/users/HPaulJohnson/following{/other_user}","gists_url":"https://api.github.com/users/HPaulJohnson/gists{/gist_id}","starred_url":"https://api.github.com/users/HPaulJohnson/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/HPaulJohnson/subscriptions","organizations_url":"https://api.github.com/users/HPaulJohnson/orgs","repos_url":"https://api.github.com/users/HPaulJohnson/repos","events_url":"https://api.github.com/users/HPaulJohnson/events{/privacy}","received_events_url":"https://api.github.com/users/HPaulJohnson/received_events","type":"User","site_admin":false},"milestone":{"url":"https://api.github.com/repos/MozillaFoundation/plan/milestones/13","html_url":"https://github.com/MozillaFoundation/plan/milestones/March%2027","labels_url":"https://api.github.com/repos/MozillaFoundation/plan/milestones/13/labels","id":937624,"number":13,"title":"March 27","description":"","creator":{"login":"thisandagain","id":747641,"avatar_url":"https://avatars.githubusercontent.com/u/747641?v=3","gravatar_id":"","url":"https://api.github.com/users/thisandagain","html_url":"https://github.com/thisandagain","followers_url":"https://api.github.com/users/thisandagain/followers","following_url":"https://api.github.com/users/thisandagain/following{/other_user}","gists_url":"https://api.github.com/users/thisandagain/gists{/gist_id}","starred_url":"https://api.github.com/users/thisandagain/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/thisandagain/subscriptions","organizations_url":"https://api.github.com/users/thisandagain/orgs","repos_url":"https://api.github.com/users/thisandagain/repos","events_url":"https://api.github.com/users/thisandagain/events{/privacy}","received_events_url":"https://api.github.com/users/thisandagain/received_events","type":"User","site_admin":false},"open_issues":3,"closed_issues":27,"state":"open","created_at":"2015-01-15T23:49:14Z","updated_at":"2015-03-30T23:56:23Z","due_on":"2015-03-27T07:00:00Z","closed_at":null},"comments":53,"created_at":"2015-01-19T16:57:19Z","updated_at":"2015-03-31T13:17:38Z","closed_at":null,"body":"### RACI\r\n\r\n* Phase: Write / Build / Deploy\r\n* Owner: @HPaulJohnson \r\n* Decision Maker: @HPaulJohnson \r\n* Design Lead: n/a\r\n* Development Lead: @ScottDowne \r\n* Quality Verifier: @thisandagain\r\n\r\n\r\nOur communication after sign-up should draw users back into the product and ideally come after the user has stopped engaging with Webmaker (either via a standard delay or dynamically). In addition, we need to start building up some expertise in what works / what doesn't in regards to email messaging.\r\n\r\nCurrent post sign-up email:\r\n```\r\nHi home61,\r\n\r\nWelcome to Mozilla Webmaker! Thank you for joining us to explore, play and create together to build a web that's open and made by everyone.\r\n\r\nYou can get started right now with these free tools:\r\n\r\nX-Ray Goggles allow you to see the code behind any webpage and remix elements with a single click, swapping in your own text and images.\r\nThimble, an easy-to-use HTML and CSS editor, lets you learn code by writing it directly in your browser to create your own webpage.\r\nPopcorn Maker helps you combine content from across the web like GIFs, music, photos and videos into cool mashups that you can annotate and share.\r\nI'm so glad you've joined the Webmaker community. If you have questions, feel free to email me or tweet @webmaker. I'm looking forward to seeing what you make on the web!\r\n\r\nCheers,\r\nAmira\r\nWebmaker Community Manager\r\n\r\nIf you do not wish to receive any more emails from Mozilla Webmaker you can change your email preferences.\r\n```\r\n\r\n### Audience\r\nNewly registered users of webmaker.org\r\n\r\n### Success\r\nPrimary: \r\n    - Improve AU to EU conversion rate\r\n    - Make it easier for us to run these types of experiments in the future\r\n\r\nSecondary: \r\n    - Learn what works / what doesn't in regards to email communication with new users\r\n\r\n### Vision\r\nAs a baseline I'd like to see some updates to the post sign-up template (text-only / above) but ideally we could get a more robust system in-place that would allow for better tracking of open / click-through rates as well as allow for more control of timing.\r\n"},"comment":{"url":"https://api.github.com/repos/MozillaFoundation/plan/issues/comments/88080144","html_url":"https://github.com/MozillaFoundation/plan/issues/242#issuecomment-88080144","issue_url":"https://api.github.com/repos/MozillaFoundation/plan/issues/242","id":88080144,"user":{"login":"OpenMatt","id":1007376,"avatar_url":"https://avatars.githubusercontent.com/u/1007376?v=3","gravatar_id":"","url":"https://api.github.com/users/OpenMatt","html_url":"https://github.com/OpenMatt","followers_url":"https://api.github.com/users/OpenMatt/followers","following_url":"https://api.github.com/users/OpenMatt/following{/other_user}","gists_url":"https://api.github.com/users/OpenMatt/gists{/gist_id}","starred_url":"https://api.github.com/users/OpenMatt/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/OpenMatt/subscriptions","organizations_url":"https://api.github.com/users/OpenMatt/orgs","repos_url":"https://api.github.com/users/OpenMatt/repos","events_url":"https://api.github.com/users/OpenMatt/events{/privacy}","received_events_url":"https://api.github.com/users/OpenMatt/received_events","type":"User","site_admin":false},"created_at":"2015-03-31T13:17:38Z","updated_at":"2015-03-31T13:17:38Z","body":"* One question this raises: should Scott continue with vendor review on Apostle in the mean time? Or wait for the results of that meeting?"}}