{"action":"created","issue":{"url":"https://api.github.com/repos/asciidoctor/asciidoctor/issues/48","labels_url":"https://api.github.com/repos/asciidoctor/asciidoctor/issues/48/labels{/name}","comments_url":"https://api.github.com/repos/asciidoctor/asciidoctor/issues/48/comments","events_url":"https://api.github.com/repos/asciidoctor/asciidoctor/issues/48/events","html_url":"https://github.com/asciidoctor/asciidoctor/issues/48","id":9597361,"number":48,"title":"Create a logo / icon for Asciidoctor","user":{"login":"mojavelinux","id":79351,"avatar_url":"https://avatars.githubusercontent.com/u/79351?v=3","gravatar_id":"","url":"https://api.github.com/users/mojavelinux","html_url":"https://github.com/mojavelinux","followers_url":"https://api.github.com/users/mojavelinux/followers","following_url":"https://api.github.com/users/mojavelinux/following{/other_user}","gists_url":"https://api.github.com/users/mojavelinux/gists{/gist_id}","starred_url":"https://api.github.com/users/mojavelinux/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/mojavelinux/subscriptions","organizations_url":"https://api.github.com/users/mojavelinux/orgs","repos_url":"https://api.github.com/users/mojavelinux/repos","events_url":"https://api.github.com/users/mojavelinux/events{/privacy}","received_events_url":"https://api.github.com/users/mojavelinux/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/asciidoctor/asciidoctor/labels/design","name":"design","color":"00b0d8"},{"url":"https://api.github.com/repos/asciidoctor/asciidoctor/labels/enhancement","name":"enhancement","color":"009800"}],"state":"open","locked":false,"assignee":null,"milestone":{"url":"https://api.github.com/repos/asciidoctor/asciidoctor/milestones/2","html_url":"https://github.com/asciidoctor/asciidoctor/milestones/future","labels_url":"https://api.github.com/repos/asciidoctor/asciidoctor/milestones/2/labels","id":259743,"number":2,"title":"future","description":null,"creator":{"login":"mojavelinux","id":79351,"avatar_url":"https://avatars.githubusercontent.com/u/79351?v=3","gravatar_id":"","url":"https://api.github.com/users/mojavelinux","html_url":"https://github.com/mojavelinux","followers_url":"https://api.github.com/users/mojavelinux/followers","following_url":"https://api.github.com/users/mojavelinux/following{/other_user}","gists_url":"https://api.github.com/users/mojavelinux/gists{/gist_id}","starred_url":"https://api.github.com/users/mojavelinux/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/mojavelinux/subscriptions","organizations_url":"https://api.github.com/users/mojavelinux/orgs","repos_url":"https://api.github.com/users/mojavelinux/repos","events_url":"https://api.github.com/users/mojavelinux/events{/privacy}","received_events_url":"https://api.github.com/users/mojavelinux/received_events","type":"User","site_admin":false},"open_issues":23,"closed_issues":0,"state":"open","created_at":"2013-02-04T20:15:23Z","updated_at":"2015-06-19T01:48:24Z","due_on":null,"closed_at":null},"comments":132,"created_at":"2012-12-31T20:34:26Z","updated_at":"2015-08-01T22:48:39Z","closed_at":null,"body":"Every strong project needs a strong visual identity. Create a logo for Asciidoctor that will inspire contributors to write amazing, agile documentation.\r\n\r\nThemes to play on are:\r\n\r\n- Ascii (over XML) for doc writing\r\n- Asciidoctor as a doctor for documentation malaise and XML suffering\r\n- \"AsciiDoc-in-R\" where R is for Ruby and/or Rubygems.\r\n\r\nSince Asciidoctor has proven to be so fast, \"emergency room urgency\" could be an inspiration as well.\r\n\r\nIf possible, please make available as SVG. License should be either MIT or CC-BY-SA.\r\n\r\nAlso, feel free to recommend a color palette for the project."},"comment":{"url":"https://api.github.com/repos/asciidoctor/asciidoctor/issues/comments/126959437","html_url":"https://github.com/asciidoctor/asciidoctor/issues/48#issuecomment-126959437","issue_url":"https://api.github.com/repos/asciidoctor/asciidoctor/issues/48","id":126959437,"user":{"login":"mojavelinux","id":79351,"avatar_url":"https://avatars.githubusercontent.com/u/79351?v=3","gravatar_id":"","url":"https://api.github.com/users/mojavelinux","html_url":"https://github.com/mojavelinux","followers_url":"https://api.github.com/users/mojavelinux/followers","following_url":"https://api.github.com/users/mojavelinux/following{/other_user}","gists_url":"https://api.github.com/users/mojavelinux/gists{/gist_id}","starred_url":"https://api.github.com/users/mojavelinux/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/mojavelinux/subscriptions","organizations_url":"https://api.github.com/users/mojavelinux/orgs","repos_url":"https://api.github.com/users/mojavelinux/repos","events_url":"https://api.github.com/users/mojavelinux/events{/privacy}","received_events_url":"https://api.github.com/users/mojavelinux/received_events","type":"User","site_admin":false},"created_at":"2015-08-01T22:48:39Z","updated_at":"2015-08-01T22:48:39Z","body":"Looks like I have some catching up to do! Thank goodness for the weekend.\r\n\r\nI'll work in reverse order.\r\n\r\n@Mogztter I like how you tied together the electrons, orbits and A together in your most recent proposal. That's very interesting. It also has an uplifting feel since you curved the lines upwards, almost making it look like the A is juggling (since we juggle a lot of different inputs and outputs).\r\n\r\nWe do have to be careful not to get too close to the JBoss logo, which uses a series of circles gradually increasing in size. One way to depart from that logo is to change the size gradient so that it goes small to big back to small. That could mess up the perspective, but it could also make them more electron like (different orbits, different depths). Another idea is a line through the circles. Or what if the line through the A is the orbit?\r\n\r\n> _@Mogztter wrote:_\r\n>  I think we are going for an \"original\" logo \r\n\r\nYep.\r\n\r\n> _@wolandscat wrote:_\r\n> Please don't use any stethoscopes or other overtly medical motifs, you'll hate them after a while! And they don't convey the message you want, which is about toolchain based documentation, or something like that.\r\n\r\nI agree. I think the consensus is that we are moving away from medical motifs and working on something the represents the publishing field. We can also think of \"doctor\" not in the medical sense but rather \"doctoring\" as in fixing or modifying. I think that was the original intent. Asciidoctor \"fixes\" self-publishing and improves on AsciiDoc. (we inherited the name from GitHub).\r\n\r\n> _@stephenhay wrote:_\r\n> More abstract, the idea loosely being that of various sources/chaos/docs being solidifed into a tangible form\r\n\r\nI like the idea of multiple sources coming together into a final form. We could perhaps play with what those other shapes are with the end result being some recognizable symbol of a document (as you currently have).\r\n\r\nThe concept of fusion comes to mind here. What about the electron orbits around a document-like symbol? That gives the impression that Asciidoctor is pulling it all together, drawing from multiple sources, coalescing, combining, all that into a final form. @Mogztter hit on a similar idea with the \"A\" in the center. Maybe a document would be clearer since we're not making \"A\"s but rather documents.\r\n\r\n> I like the idea of not confusing a logo with an icon, and thus not jumping on the trendy style bandwagon; having something that is slightly more \"timeless\" and lends itself to slight variations and treatments (i.e. for scaling and various colored backgrounds, etc.).\r\n\r\n:+1: Exactly the insight we need!\r\n\r\n@bitarch I really like your idea for Asciidoctor EPUB3. We've been looking for an idea for a logo and cover page for that and I think you might be on the right track there. Asciidoctor itself is less about books, but EPUB3 is unquestionably about books.\r\n\r\nI never thought about the association of a protractor and A. That's a very nice analogy. A protractor also creates orbits (albeit circular ones), which is something we've been discussing.\r\n\r\n@Mogztter The origami is also very neat analogy. I'm wondering if @CobaltReflection has an idea of how that could be integrated into the logotype."}}