{"action":"created","issue":{"url":"https://api.github.com/repos/mozilla/webmaker.org/issues/1277","labels_url":"https://api.github.com/repos/mozilla/webmaker.org/issues/1277/labels{/name}","comments_url":"https://api.github.com/repos/mozilla/webmaker.org/issues/1277/comments","events_url":"https://api.github.com/repos/mozilla/webmaker.org/issues/1277/events","html_url":"https://github.com/mozilla/webmaker.org/issues/1277","id":58330635,"number":1277,"title":"Install Page needs metrics (desktop & mobile are the same)","user":{"login":"adamlofting","id":1901816,"avatar_url":"https://avatars.githubusercontent.com/u/1901816?v=3","gravatar_id":"","url":"https://api.github.com/users/adamlofting","html_url":"https://github.com/adamlofting","followers_url":"https://api.github.com/users/adamlofting/followers","following_url":"https://api.github.com/users/adamlofting/following{/other_user}","gists_url":"https://api.github.com/users/adamlofting/gists{/gist_id}","starred_url":"https://api.github.com/users/adamlofting/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/adamlofting/subscriptions","organizations_url":"https://api.github.com/users/adamlofting/orgs","repos_url":"https://api.github.com/users/adamlofting/repos","events_url":"https://api.github.com/users/adamlofting/events{/privacy}","received_events_url":"https://api.github.com/users/adamlofting/received_events","type":"User","site_admin":false},"labels":[],"state":"open","locked":false,"assignee":{"login":"adamlofting","id":1901816,"avatar_url":"https://avatars.githubusercontent.com/u/1901816?v=3","gravatar_id":"","url":"https://api.github.com/users/adamlofting","html_url":"https://github.com/adamlofting","followers_url":"https://api.github.com/users/adamlofting/followers","following_url":"https://api.github.com/users/adamlofting/following{/other_user}","gists_url":"https://api.github.com/users/adamlofting/gists{/gist_id}","starred_url":"https://api.github.com/users/adamlofting/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/adamlofting/subscriptions","organizations_url":"https://api.github.com/users/adamlofting/orgs","repos_url":"https://api.github.com/users/adamlofting/repos","events_url":"https://api.github.com/users/adamlofting/events{/privacy}","received_events_url":"https://api.github.com/users/adamlofting/received_events","type":"User","site_admin":false},"milestone":{"url":"https://api.github.com/repos/mozilla/webmaker.org/milestones/9","html_url":"https://github.com/mozilla/webmaker.org/milestones/MWC%20Install%20Page","labels_url":"https://api.github.com/repos/mozilla/webmaker.org/milestones/9/labels","id":984892,"number":9,"title":"MWC Install Page","description":null,"creator":{"login":"secretrobotron","id":403231,"avatar_url":"https://avatars.githubusercontent.com/u/403231?v=3","gravatar_id":"","url":"https://api.github.com/users/secretrobotron","html_url":"https://github.com/secretrobotron","followers_url":"https://api.github.com/users/secretrobotron/followers","following_url":"https://api.github.com/users/secretrobotron/following{/other_user}","gists_url":"https://api.github.com/users/secretrobotron/gists{/gist_id}","starred_url":"https://api.github.com/users/secretrobotron/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/secretrobotron/subscriptions","organizations_url":"https://api.github.com/users/secretrobotron/orgs","repos_url":"https://api.github.com/users/secretrobotron/repos","events_url":"https://api.github.com/users/secretrobotron/events{/privacy}","received_events_url":"https://api.github.com/users/secretrobotron/received_events","type":"User","site_admin":false},"open_issues":17,"closed_issues":18,"state":"open","created_at":"2015-02-18T17:48:44Z","updated_at":"2015-02-25T14:56:13Z","due_on":null,"closed_at":null},"comments":23,"created_at":"2015-02-20T09:59:48Z","updated_at":"2015-02-25T18:42:57Z","closed_at":null,"body":":bar_chart:  :chart_with_upwards_trend: :chart_with_downwards_trend: :bar_chart:  :chart_with_upwards_trend: :chart_with_downwards_trend: :bar_chart:  :chart_with_upwards_trend: :chart_with_downwards_trend:\r\n\r\nLet's test out this new metrics checklist:\r\n\r\n### Metrics Requirements Checklist for Desktop install, and iOS friendly error page\r\n\r\n- [x] We **need** to be able to count/measure:\r\n  * Basic GA pageviews\r\n    * on install page\r\n    * on iOS error page\r\n  * Send install SMS (button push)\r\n  * Download button push\r\n\r\n- [x] We **would like** to be able to count/measure:\r\n * How many people actually look at the page under the fold?\r\n * Which region is chosen most often for sending SMSs?\r\n\r\n- [x] We have investigated (or asked Adam) which of these items are already being measured, and which need new 'instrumentation'\r\n * @cadecairos  has GA on the install page already\r\n * @k88hudson is GA setup on the iOS error page (or on the install service in general)?\r\n * Just need to add events to the page, which can happen in https://github.com/mozilla/webmaker.org/issues/1258\r\n * @adamlofting did I miss anything here?\r\n\r\n- [x] Where new 'instrumentation' is required ticket(s) have been filed for the build phase\r\n  * @cadecairos will implement in https://github.com/mozilla/webmaker.org/issues/1258\r\n    * or this issue, it he wants\r\n\r\n- [x] We have decided on the level of reporting needed, on a scale of: '_Ask Adam two weeks later how it went_' to '_We need a realtime dashboard and my phone to ring if this number changes by more than half a percentage point_'\r\n  * Needs to be alive before MWC, and throughout\r\n  * Realtime updates not needed\r\n  * Would be nice to have a summary after MWC so we can revise the experience based on data\r\n  * @thisandagain ^^ look right?\r\n\r\n- [x] Decide what 'success looks like' by setting goals for the numbers you want to track\r\n  * Success == some % of visitors click the download/sms button\r\n  * Matching Webmaker conversion would be good (~7%)\r\n    * But, would hope that we have higher conversion based on content and audience (MWC)\r\n    * @thisandagain any more solid goal to cite here?\r\n\r\n- [x] If you are planning to run A/B tests or similar, please briefly outline the testing strategy. \r\n * *No A/B tests yet, but might run afterward based on data we collect."},"comment":{"url":"https://api.github.com/repos/mozilla/webmaker.org/issues/comments/76027416","html_url":"https://github.com/mozilla/webmaker.org/issues/1277#issuecomment-76027416","issue_url":"https://api.github.com/repos/mozilla/webmaker.org/issues/1277","id":76027416,"user":{"login":"adamlofting","id":1901816,"avatar_url":"https://avatars.githubusercontent.com/u/1901816?v=3","gravatar_id":"","url":"https://api.github.com/users/adamlofting","html_url":"https://github.com/adamlofting","followers_url":"https://api.github.com/users/adamlofting/followers","following_url":"https://api.github.com/users/adamlofting/following{/other_user}","gists_url":"https://api.github.com/users/adamlofting/gists{/gist_id}","starred_url":"https://api.github.com/users/adamlofting/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/adamlofting/subscriptions","organizations_url":"https://api.github.com/users/adamlofting/orgs","repos_url":"https://api.github.com/users/adamlofting/repos","events_url":"https://api.github.com/users/adamlofting/events{/privacy}","received_events_url":"https://api.github.com/users/adamlofting/received_events","type":"User","site_admin":false},"created_at":"2015-02-25T18:42:57Z","updated_at":"2015-02-25T18:42:57Z","body":"No further instrumentation needed here now that the install page prevents the 'wrong' user agents from trying to click the download button. "}}