A synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated global economy.
Marketing globalization puts the power of the world's markets in the palm of your hand. Photos.com/PhotoObjects.net/Getty Images. Marketing globalization is a synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated global economy. It makes companies stateless, without walls, with the Internet an integral marketing and cultural tool. DEFINITION of 'Globalization'. The tendency of investment funds and businesses to move beyond domestic and national markets to other markets around the globe, thereby increasing the interconnectedness of different markets. Globalization has had the effect of markedly increasing not only international trade, but also cultural exchange. The integration of global markets by the reduction trade barriers, improved communication, foreign direct investment, and other means. Globalization allows a multinational corporation to make a product in one country and sell it in another. Definition of GLOBALIZATION. : the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets. ADVERTISEMENT.
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globalization of markets definition