a television show may be given a particular time slot because market research shows that people ages 13 to 18 watch television during that time and that is the target market the show is going for.
Geography can be one way to help determine your target market. For example, a company that makes snow tires would be more interested in the consumers located in the northern parts of the United States and in the mountainous regions. Entertainment is an industry that frequently uses the age demographic to determine a target market. For example, a television show may be given a particular time slot because market research shows that people ages 13 to 18 watch television during that time and that is the target market the show is going for. How to Write a Target Market Analysis. Learning how to write a target market analysis can help you use your marketing funds more effectively. By analyzing your audience, you identify the most important characteristics about them and use those to promote your product or service directly to them. Identify your target market. It is difficult to meet everyone's needs with a single product or service. Identifying your target market will help you use your resources more wisely as you market your company to a specific, manageable group of people. If you try to sell products to everybody, you can waste money on advertising to people who aren't interested. On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and placing it in media outlets your ideal customer is most likely to use. Making a detailed profile of your target audience will help you make marketing and distribution decisions.  Companies often sell products that appeal to younger consumers. Jupiterimages/Comstock/Getty Images. A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use different variables when determining their target markets, including demographics, personal interests and the times in which consumers shop. Target markets can vary by size. But a company's target market generally must be large enough to earn a profit. The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The market you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market, the more precisely you can develop your marketing strategy.  DEFINITION of 'Target Market'. The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan.  Your target market is the buying audience you are trying to reach. On Target Dollar image by Scott Maxwell from Fotolia.com. A target market is a specific group of people that you have determined to be part of your customer base. These projections are based on demographic studies and market research done with various sample groups. There are several factors used in determining a target market. Entertainment is an industry that frequently uses the age demographic to determine a target market. For example, a television show may be given a particular time slot because market research shows that people ages 13 to 18 watch television during that time and that is the target market the show is going for. A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Target markets are groups of individuals that are separated by distinguishable and noticeable market segmentation including the following: 1  Geographic-addresses (their location climate region). Target Market. A marketing strategy is selecting and describing one or more target markets that a company's product or service will identify for business opportunities. A target market is a defined group most likely to buy a company's products or services. An example of a company that targets one single target market would be Lady Foot Locker-of course women who are active would be their target market. The last target marketing strategy example is for pursuing multiple marketing segments with multiple marketing mixes. The king of this strategy is Disney.
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