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The math to convert profit margin percentage to markup percentage is to divide the wholesale price by one minus the profit margin percentage. For the $25 item that cost $10, the $10 would be divided by one minus 0.60 -- the profit margin -- or $10 divided by 0.40, which equals $25. Once you have decided on the retail pricing of your products, compare the sales prices with the wholesale costs to determine your expected profit margin. Profit margin can be listed both in dollar terms and as a percentage. For example, a product will sell for $25 each and your wholesale cost is $10. The profit margin will be $15 per sale. As a percentage, the profit margin is 15 divided by 25, or 60 percent. Profit margin is always calculated from the retail price and is the money coming in to run your business Markup can be expressed as a fixed amount or as a percentage of the total cost or selling price. Retail markup is commonly calculated as the difference between wholesale price and retail price, as a percentage of wholesale. Other methods are also used Restaurants. Large markup percentages drive up the cost of eating out, especially for beverages and cheaper ingredients, like pasta. MSN reports that the average markup for a food item is about 60%, and a restaurant may mark up a nonalcoholic beverage by as much as 500%. Restaurants do, however, have very high overhead costs and keep only $0.04 of every dollar the customer spends. Using Markup to Calculate Selling Price. Here's a formula for calculating markup by percentage: Selling price = [(Cost) ÷ (100 - percentage markup)] × 100. Say you buy a sweater at wholesale for $60 and need to sell it at a 60 percent markup. The calculation would be [($60) ÷ (100 - 60)] x 100. This breaks down to ($60 ÷ 40) x 100, resulting in a selling price of $150. Apparel markups are somewhat above the standard retail markup of two times cost, which is known as keystone in the retail industry, according to Forbes.. Typical markup on designer fashions ranges from 55 to 62 percent, according to The Wall Street Journal.. If the wholesale price of a silk dress is $50, the retail price might range from around $110 to $130. Premium denim jeans often wholesale for around $150 and may sell at retail for up to $375 The markup from the wholesale price you pay for goods to the retail price at which you sell those goods is the lifeblood of your business. You want to set prices that are competitive and at the same time make enough profit margin to cover your costs and leave a profit for the business. Once you have decided on the retail pricing of your products, compare the sales prices with the wholesale costs to determine your expected profit margin. Profit margin can be listed both in dollar terms and as a percentage. For example, a product will sell for $25 each and your wholesale cost is $10. The profit margin will be $15 per sale. As a percentage, the profit margin is 15 divided by 25, or 60 percent. Profit margin is always calculated from the retail price and is the money coming in to run your Markup as a Percentage of Cost or Selling Price. Markup can be expressed as a percentage of cost or of selling price. Consider an item that costs the seller $50 and retails for $100. This is a 100-percent markup over cost, but in terms of the selling price it is only a 50-percent markup. Retailers typically express markup as a percentage of selling price.  The example shown is a Mark-On. The markup in the example is a 50% markup, meaning that of the retail price 50% is markup and 50% is cost. The correct forumula to computer Retail selling price is. Cost / (1 – Markup) where markup is expressed as a decimal value. A 50 percent markup would be 0.50. To arrive at the selling price, take the cost and divide by (1-.50) or .50 which is to double the cost. A 35 percent markup on a 100 item is $100 / (1 – 0.35) = $100 / .65 = $153.85/. One of my competitors charges a roughly 40% markup on some items and triple to quadruple on others. The 40% up items have a suggested retail much higher than what they are charging. Example: widget A suggested retail is $560. I use my multiplier to find cost, which is .3848, so 560 x .3848 give me a cost of $215.49. Enter a positive percent to calculate markup or a negative percentage markdown to determine the retail price of an item on sale. For example, if your store is having a 35% Off clearance sale, enter -35%. 
http://yourbusiness.azcentral.com/mark-up-prices-wholesale-retail-13089.html https://en.wikipedia.org/wiki/Markup_%28business%29 http://www.ehow.com/info_12006023_normal-markup-percentage.html http://smallbusiness.chron.com/markup-percentage-retail-clothing-80777.html http://yourbusiness.azcentral.com/mark-up-prices-wholesale-retail-13089.html http://smallbusiness.chron.com/normal-markup-percentage-80750.html http://smallbizsurvival.com/2010/11/how-to-set-retail-prices-and-markups.html http://retail.about.com/library/bl_markup_calc.htm
what is average markup percentage in retail