It is a service based business dedicated to creating, planning, and handling advertising for its clients. It is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.
The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. The Client Agency Relationship. An advertising agency handles part or all marketing communications activities on behalf of a client organization. The agencies themselves tend to vary in size from small, perhaps a handful of people, to vast – where many thousands of employees make up the company.  Function. The main role of an advertising agency is to work with you to develop an advertising campaign. Advertising agencies are staffed with copywriters, art directors and media planners who will create your ads and place them in the appropriate media. The agency will work within the constraints of your advertising budget. In general, advertising agencies are not deemed agents of the advertisers, because they act as principals for the services they buy on behalf of their clients.  An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. An advertising agency is a company that carries out all or some aspects of advertising production for firms by which it has been hired. An advertising agency might work on posters and displays that can be featured at local retailers. Advertising agencies may be able to market products toward specific audiences, such as the elderly. Advertising agencies look for new ways to highlight a product. Ad agencies execute marketing campaigns that cover a broad range of media. Paolo Bruno/Getty Images Sport/Getty Images. Ad agencies employ a broad range of advertising strategies to create marketing campaigns tailored to their clients’ needs. Presentation. Once a potential client agrees to meet with an ad agency, the agency will prepare a presentation of what it has to offer the client. The level of detail and research that goes into the presentation will depend on the level of interest or commitment shown by As part of an overall marketing strategy, some companies turn to an advertising agency to develop an advertising campaign. Ad agencies combine their creative and research expertise with the input of the client to develop a campaign that appeals to customers. Advertising agencies are staffed with copywriters, art directors and media planners who will create your ads and place them in the appropriate media. The agency will work within the constraints of your advertising budget. An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. Reprints Reprints. When an advertising agency places an ad for a client, the medium (e.g., newspaper, TV, radio) pays a commission to the agency. If, for example, the commission rate is 15% and an advertisement costs $1,000, the advertiser pays $1,000 to the ad agency. 
https://en.wikipedia.org/wiki/Advertising_agency http://www.marketingteacher.com/advertising-agencies/ http://smallbusiness.chron.com/role-advertising-agency-43272.html http://www.businessdictionary.com/definition/advertising-agency.html https://en.wikipedia.org/wiki/Advertising_agency http://www.wisegeek.com/what-is-an-advertising-agency.htm http://smallbusiness.chron.com/ad-agencies-do-24932.html http://smallbusiness.chron.com/role-advertising-agency-43272.html https://en.wikipedia.org/wiki/Advertising_agency http://adage.com/article/adage-encyclopedia/commission-system/98405/
what is an advertising agency