Products Manufacturing Company.
How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies. Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. Early 1980s. The STP brand vigorously explored diversification possibilities, and put additional emphasis on its research and development programs. Leo J. LeClair was named President and Chief Executive Officer, and directed the company’s move to a new world headquarters in Boca Raton, FL. Company Overview. STP Products Manufacturing Company manufactures automotive additives and performance enhancement petroleum products. The company was founded in 1953 and is based in Painesville, Ohio. STP Products Manufacturing Company operates as a subsidiary of Clorox Corporation. STP employs a highly-skilled and competent workforce. We offer opportunities in a variety of fields, including technology, craft and engineering. ____________________________________________. The South Texas Project Electric Generating Station is one of the newest and largest nuclear power facilities in the nation. STP product distribution began to grow, and soon STP products were available in more than 200,000 gasoline stations across the U.S. By the end of the year, sales had climbed to more than $43 million. The STP brand was purchased by the Studebaker-Packard Corporation. Andy Granatelli was appointed CEO and began to increase the brand’s marketing efforts through auto and boat racing. Eventually, STP sponsored its own Indy Car racing team, featuring Mario Andretti, the winner of the 1969 Indianapolis 500.
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