Ethnography is the recording and analysis of a culture or society.
Note that you can view and download my detailed guide to ethnography and ethnographic fieldwork, including lists of questions and tips for fieldwork notes. If you would like to use and cite my work on this subject, this is the best way to go. The term ethnography has come to be equated with virtually any qualitative research project where the intent is to provide a detailed, in-depth description of everyday life and practice. What is ethnography? Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution. --Marvin Harris and OrnaJohnson, 2000.Ethnography is the art and science of describing a group or culture. Thedescription may be of a small tribal group in an exotic land or a classroom inmiddle-class suburbia.. --David M. Fetterman, 1998.Ethnography is a social science research method. It relies heavily on up-close,personal experience and possible participation, not just observation, by researcherstrained in the art of ethnography. These ethnographers often work inmultidisciplinary teams. Long-term engagement in the field setting or place where the ethnography takes place, is called participant observation. This is perhaps the primary source of ethnographic data. The term represents the dual role of the ethnographer. Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group.
http://brianhoey.com/research/ethnography/ http://discoveranthropology.org.uk/about-anthropology/fieldwork/ethnography.html http://www-bcf.usc.edu/~genzuk/Ethnographic_Research.pdf http://www.brianhoey.com/General%20Site/general_defn-ethnography.htm https://www.gov.uk/service-manual/user-centred-design/user-research/ethnographic-research.html
what is ethnography pdf