It is defined as the use of mobile marketing to target mobile users within a certain geographic area.
Location-Based Marketing is perfect for you if you want to promote your product or service to people within a specific area. In other words, if you’re a restaurant owner and you want to send a mobile ad to people who are within a 5-mile radius of your location, then LBM is one of the tools you’d want to use. Location-Based Marketing (LBM) is defined as the use of mobile marketing to target mobile users within a certain geographic area. Location Based Marketing. Location Based Marketing (LBM) uses the location of a person at a given time, to interact with that person. This could be a push message on a smartphone, a billboard or any other way to communicate. Good examples are the moment someone enters a certain area such as shopping area or an event.  The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simple... read more.  Location-based marketing adapts to its target audience. Thinkstock Images/Comstock/Getty Images. Location-based marketing is a marketing method that changes depending on where potential clients are located. Smartphones usually have built-in navigation and location devices that allow businesses to know where an individual phone user is located. This means businesses can target the advertisements that an individual phone user views to her particular location. Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. There are two types of location-based services in general, i.e. push and pull. The push approach is a more versatile approach and is divided into two types. Location-Based Marketing – Definitions. copyrights:Aleksander Buczkowski 2011-2012. To discuss the term Location-Based Marketing it is necessary to fully understand it’s two components: ‘location-based’ and ‘marketing’. Some people confuse Location-Base Marketing with the concept of geomarketing. Geomarketing is a set of tools and methods based on Geographic Information Systems (GIS) focused mostly on three aspects: analysing spatial customer behavoir, retail location and spatial marketing management. Smartphones. The proliferation of smartphones has increased the potential for location-based marketing. According to a 2008 report by the Mobile Marketing Association, 40 million subscribers in the United States use their phones to surf the Internet, check email and keep up with their social networks. Smartphones usually have built-in navigation and location devices that allow businesses to know where an individual phone user is located. This means businesses can target the advertisements that an individual phone user views to her particular location. Location Based Marketing (LBM) connects the What and Who with the When and Where. It is the right combination of the 4 what makes a marketing campaign successful. “Where” is the essential ingredient that makes your message completely relevant and truly targeted. Dissecting the definition of Location Based Marketing. …company’s effort to integrate… : Marketing is a process that goes from business opportunities/products definition to putting those products in the hands of customers, and providing the essential support for making profit.
http://60secondmarketer.com/blog/2012/01/03/what-is-location-based-marketing/ https://www.and.com/services/location-based-marketing/ http://www.thelbma.com/ http://smallbusiness.chron.com/locationbased-marketing-25650.html https://en.wikipedia.org/wiki/Location-based_advertising http://geoawesomeness.com/knowledge-base/location-based-marketing/location-based-marketing-definitions/ http://smallbusiness.chron.com/locationbased-marketing-25650.html http://georillas.com/location-based-marketing-definition/
what is location based marketing