1965
In 1990, Gatorade introduced Gatorade Light, a lower-calorie version sweetened with saccharin. International expansion came at the cost of $20 million in 1996 alone; however the resulting efforts produced worldwide sales of $283 million in more than 45 nations during the same year. As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 ml) serving or 50 mg per 16.9 US fluid ounces (500 ml) bottle. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 ml) serving or 50 mg per 16.9 US fluid ounces (500 ml) bottle. In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. Proven on the field. Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade Sport in the United Kingdom. As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 ml) serving or 50 mg per 16.9 US fluid ounces (500 ml) bottle. Gatorade is named after the University of Florida Gators. It was there in 1965 that then Gators football head coach Ray Graves asked the Univeristy of Florida College of Med … icine to come up with a hydrating replacement for fluids lost by players during games. 1 Drinking Gatorade Before a Workout Working out is an important part of staying healthy and fit. 2  What you drink during a weight loss exercise regime is almost as important as what you eat during the day. 3  When y…. 4  Gatorade Endurance Nutrition Facts Gatorade is one of the most popular sports drinks there is. Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada. As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 ml) serving or 50 mg per 16.9 US fluid ounces (500 ml) bottle. In the years that followed, more and more NFL teams began placing Gatorade on the sidelines of their games and practices, and in 1983, Gatorade became the official sports drink of the NFL—a title it holds to this day. Proven on the field. Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4. It offered a five-year deal at $750,000 per year. Gatorade stepped up to the table, satisfying Falk's wishes with a ten-year deal worth $13.5 million. Jordan would be paid $1 million a year for seven years, $2 million a year for two years, and $2.5 million for another year. Be Like Mike. In February 1991, Bill Schmidt, director of sports marketing for Gatorade, and Michael Jordan's agent, David Falk, met in Charlotte, North Carolina, the location of the NBA All-Star Game that year. At a bar, the two started throwing out numbers for securing Jordan's endorsement for Gatorade. Born in the lab. In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses. Proven on the field. Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.
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when did gatorade come out