An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems.
The use of social media has become a widespread marketing technique that allows businesses to reach out to consumers on a real-time basis. “Gamification” is a term that refers to the use of social gaming concepts and techniques in other fields, including online marketing strategies. Learning how to use gamification in your own social media marketing can improve your interactions with online consumers. How to Use Gamification. Gamification is a broad umbrella term that encompasses the integration of one or more gaming trends or ideas as part of your social media marketing. This technique has become an increasingly popular technique that engages consumers using well-known strategies to encourage loyalty.  Gamification of Marketing. An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Gartner found that over 70% of the Forbes Global 200 saying they planned to use gamification for marketing purposes by the end of 2014. Gamification can be leveraged to drive adoption, engagement, loyalty, sharing, and sales.[1] With gamification, customers establish an emotional connection with the brand and it leads to better brand loyalty. Gamification. Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement. Game Mechanics and Game Features are designed to Boost certain Metrics. In Gamification it is critical to monitor the performance of your metrics closely to insure you are getting the best results possible and that your players are happy. I've been trying to think of a way to explain what gamification is without saying, it's the process of gamifying something.. But ... that's what it is. It's turning something into a game -- for marketers, it's turning your inbound marketing into a game -- in order to achieve some desired end. But they also find ways to bring in new leads with gamification -- leads that are really, really, really top of the funnel. Take a look at how Mint is investing in its future (and its leads') through gamification, screenshot courtesy of Interaction Design. Games are everywhere. More and more businesses are using gamification to create brand awareness and drive user engagement. Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014. “Marketing tactics within gamification are the incentives that drive the audience to move towards your strategic goal, which can be to create awareness, make sales or identify new leads. The point is not to make a game but to incorporate game mechanics into a marketing effort .”. Marketers can instantly figure out if gamification works for their company, the statistics and analytics-driven nature of gamification means its success or failure is quickly quantifiable. [1]. Applying game mechanics provide more in-depth engagement than other forms of digital advertising. Gamification can be leveraged to drive adoption, engagement, loyalty, sharing, and sales.[1] With gamification, customers establish an emotional connection with the brand and it leads to better brand loyalty. Gamification primarily refers to a process of making systems, services and activities more enjoyable and motivating. In addition to companies that use the technique, a number of businesses created gamification platforms. In October 2007, Bunchball, backed by Adobe Systems Incorporated, was the first company to provide game mechanics as a service, on Dunder Mifflin Infinity, the community site for the NBC TV show The Office. Gamification uses an empathy-based approach (such as Design thinking) for introducing, transforming and operating a service system that allows players to enter a gameful experience to support value creation for the players and other stakeholders. In addition to companies that use the technique, a number of businesses created gamification platforms. In October 2007, Bunchball, backed by Adobe Systems Incorporated, was the first company to provide game mechanics as a service, on Dunder Mifflin Infinity, the community site for the NBC TV show The Office. Gamification is the application of game playing elements to non-game environments, which allows social media users to earn rewards for everyday activities such as ordering coffee or watching a movie. Gamification provides businesses with a wealth of customer behavior data and valuable insights into customer activities. This information is part of the Big Data stream that can help business improve operational practices and identify new marketing opportunities. Gamification in a narrow sense is used in a non-game context, is built into the service system, and is aiming at an infinite experience. It does not aim at creating a game but offering a gameful experience. In a broader sense gamification also includes game context such as in serious games and finite and infinite games. In addition to companies that use the technique, a number of businesses created gamification platforms. In October 2007, Bunchball, backed by Adobe Systems Incorporated, was the first company to provide game mechanics as a service, on Dunder Mifflin Infinity, the community site for the NBC TV show The Office.
https://www.anchorwave.com/gamification-social-media-marketing/ https://badgeville.com/wiki/Gamification_of_Marketing https://badgeville.com/wiki/Gamification http://blog.hubspot.com/blog/tabid/6307/bid/32993/How-Real-Businesses-Are-Using-Gamification-to-Spice-Up-Their-Marketing.aspx http://www.socialmediaexaminer.com/26-elements-of-a-gamification-marketing-strategy/ https://badgeville.com/wiki/Gamification_of_Marketing https://en.wikipedia.org/wiki/Gamification https://en.wikipedia.org/wiki/Gamification http://www.businessnewsdaily.com/4541-gamification.html https://en.wikipedia.org/wiki/Gamification
what is gamification in marketing