The (Hybrid) Sportsman
When, on December 14, 2020, Apple introduced a small application called Apple Fitness+ something more happened than simply adding one piece of software to the many that the computer giant has created: a discursive configuration was completed that redefined a subjectivity. That of the contemporary sportsman. A perfect example of a hybrid that, by holding together humans, physical objects and the software that controls them, not only acquires unprecedented capabilities, but establishes a new subjectivity. What we will do in this essay is toreconstruct through semiotics precisely that subjectivity, questioning the society that more or less voluntarily produced it and will have to deal with it in the future.
application/pdf
1970-7452
2754
37
it
Dario Mangano
E|C
Lo sportivo (ibrido)
Text.Serial.Journal
https://www.mimesisjournals.com/ojs/index.php/ec
Articoli
2023-07-27
2023-07-27
2023-07-27
2023-07-27
62-74
1
Dario Mangano
2023/07/27
62
1970-7452
37
74
Lo sportivo (ibrido)
https://www.mimesisjournals.com/ojs/index.php/ec/article/download/2754/2173