application/pdf
2036-461X
19109
11
en
The Light Brigade
https://creativecommons.org/licenses/by/4.0
Cinéma & Cie. Film and Media Studies Journal
The Filmic Experience: A Map
Text.Serial.Journal
https://riviste.unimi.it/index.php/cinemaetcie
8
Thematic issue / Section thématique
2008-10-01
2022-11-26
2008-10-01
2024-02-14
Cinéma & Cie
The Light Brigade
2008/10/01
2036-461X
11
en
The Filmic Experience: A Map
https://riviste.unimi.it/index.php/cinemaetcie/article/download/19109/16892
8
  THE FILMIC EXPERIENCE: A MAP
  The Light Brigade




  Where and when is a film screened today for an audience or for an individual spectator? In
which environments, through which devices? In a word: what kinds of filmic experiences have
arisen in the last few years?
  This map is an attempt to answer the question. It develops on two axis. The vertical axis refers
to the practices implied by a film viewing. The spectator may just watch what is in front of
him/her, led by the film step by step (passive attendance), or he/she has to intervene on her/his
own situation, to choose the technological device through which to accomplish her/his vision, to
define the aims and goals of her/his vision, and to manipulate the object – or the device – of
his/her vision (performance).
  Institution/individuality, passivity/activity, driven/driving, are some concepts which may be
implied along this first axis.
  The horizontal axis refers to the environments, where a film viewing is set. There is a “proper”
place for watching a film, traditionally identified as the film theatre: a place which is co-incident
and co-extensive with an apparatus (location). Increasingly, film works in other environments, less
“proper”, more “adapted,” which have to be rearranged to host an apparatus, or in virtual environ-
ments, defined by an apparatus, without any regard to physical spaces (dislocation).

                                                             attendance
          Film Palace
                   Nickelodeon                En plain air                                 Mediafaçade            Screenings on
                                                cinema                                                             coach or plane
                                        Cinematheque               Free Analog TV Broadcasting
   Imax
              Art & essai                    Multiplex - Mall      Free Digital TV Broadcasting
                                                                    Pay Digital (SAT/DTT/IPTV)                 Screens in public spaces
                                        Drive in                                                               (waiting room, shop, ect.)
                                                                         TV Broadcasting
                                                                                                                   Museum
                                                    Video on demand (SAT/DTT)
    location                Home Theatre                                Surveillance screens                              dislocation
                                                       Video on demand (IPTV)
                                                                                       Web TV                            Blog
                                                       VHS                                                           Social Network
                                 DVD player                                        Mobile DVD player
                                                                              Desktop pc                  Laptop

                                      Fan screenings                                              MP4 player       Video mobile phone
                                                                                    YouTube                           Multimedia Phone
                                                                       Wii
                                                                                    File sharing
                                                                                                                       Second Life
                                                             performance


CINÉMA & CIE, no. 11, Fall 2008                                                                                                         65
THE LIGHT BRIGADE

  Open/close, settled/unsettled, arranged/unarranged, are some concepts which may be implied
in the second axis.

    The map is open and connectable in all of its dimensions; it is detachable, reversible, sus-
    ceptible to constant modification. It can be torn, reversed, adapted to any kind of mounting,
    reworked by an individual, group, or social formation. It can be drawn on a wall, conceived
    of as a work of art, constructed as a political action or as a mediation1.

 The Light Brigade: Mauro Buzzi, Alice Cati, Francesco Casetti, Adriano D’Aloia, Miriam De
Rosa, Carmelo Marabello, Marzia Morteo, Sara Sampietro.

 The Light Brigade would like to thank the students of Pragmatics of Communication at
Università Cattolica del Sacro Cuore of Milan and Brescia for their contribution.



1    Gilles Deleuze, Félix Guattari, Mille Plateaux: Capitalisme et Schizophrénie, Minuit, Paris 1980, A
     Thousand Plateaus: Capitalism and Schizophrenia, University of Minnesota, Minneapolis 1987, p. 12.




66
