Ideologies and Sales Cultures: Lights and Spaces at the Supermarket
This paper will investigate the role of lighting in the quintessential commercial place: the supermarket. In particular, it will seek to understand how light contributes to constructing a sense of place and defining the supermarket as text. Supermarket's system of illumination reveals the construction of a framed device that relates the fresh product and the canned products. According to a structuralist point of view, both conventional and organic supermarkets will be considered as the different treatment of light gives rise to two opposing ideologies of sales and consumption.
application/pdf
1970-7452
1804
34
it
Ilaria Ventura Bordenca
E|C
Ideologie e culture della vendita: luci e spazi al supermercato
Text.Serial.Journal
https://www.mimesisjournals.com/ojs/index.php/ec
Section 1
2022-01-20
2022-07-07
2022-07-07
2022-07-11
72-90
1
Ilaria Ventura Bordenca
2022/01/20
72
1970-7452
34
90
Ideologie e culture della vendita: luci e spazi al supermercato
https://www.mimesisjournals.com/ojs/index.php/ec/article/download/1804/1424