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https://doi.org/10.6092/issn.2611-2752/11640                                                                  ISSN 2611-2752




                          Roundtable: Social and Political History

                        Ferdinando Fasce*                 Stefano Luconi†               Cristina Bon‡

                                                 Published: November 10, 2020




Ferdinando Fasce
“An ‘Italian dimension’, which informs and enlivens these studies … has not been lost with the growing
professionalization of the discipline.” On this cautiously optimistic note, in the mid-1980s, Tiziano
Bonazzi closed his overview of U.S. history studies in the peninsula, which was presented at one of the
earliest instances where the call for internationalizing American history was made — Tiziano Bonazzi,
“American History: The View from Italy,” Reviews in American History, 4 (1986), 537-8. Thirty-five years
later, in spite of all the past and present difficulties recently chronicled by Bonazzi himself — Tiziano
Bonazzi, “Giorgio Spini e l’inizio degli studi di storia statunitense in Italia,” Quaderni del Circolo Rosselli,
1 (2020), 51-8 — that “dimension” still seems alive and well, as the two papers under discussion amply
testify. The respective stages of the inquiry place them at the two ends of the research spectrum in
that Costaguta’s piece is the final result of a long journey that has turned into a book to appear in the
most prestigious American labor history series. Santangeli Valenzani’s paper is an intermediate report
on a dissertation still in progress. But they share a laudable impulse with a thorough investigation
on fascinating and quite timely topics. Before I continue, though, a full disclosure statement is in
order. Having read Costaguta’s dissertation, I can attest to the subtlety and complexity of his research,
which can hardly find room within the limits of a short paper. Thus, in his case, I have found it more
convenient to focus on a few broad comments, which, I hope, may give justice to this truly pioneering
work.
    To start with, the paper invites a widening of the lens beyond the Socialist camp within which
Costaguta so deftly moves, to the wider world of the American left and of the forces that coexisted, in
a rather competitive and often utterly divisive way, with the Socialists. Costaguta’s paper reminds us
how little we know about the racial attitudes of the anarchists and the Knights of Labor in the 1880s.
Regarding the former, in spite of recent, important work, such as Kenyon Zimmer’s tour de force
on the turn-of-the-century era (Immigrants against the State: Yiddish and Italian Anarchism in America,

 * University of Genova (Italy);  ferdinandofasce@gmail.com

  †
      University of Padova (Italy);  stefano.luconi@unipd.it
 ‡
      University Cattolica del Sacro Cuore (Italy);  cristina.bon@unicatt.it



Copyright © 2020 Ferdinando Fasce, Stefano Luconi, Cristina Bon                                                             23
This work is licensed under the Creative Commons BY License.
https://creativecommons.org/licenses/by/4.0/
Social and Political History                                                   USAbroad. Vol. 3 No. 1S (2020)




University of Illinois Press, 2015), when it gets to that crucial decade, it seems that we have not moved
much beyond Bruce Nelson’s fleeting remark, according to which Chicago’s anarchists’ positions on
anti-Chinese activity and towards American blacks “remained ambiguous” (Beyond the Martyrs. A Social
History of Chicago’s Anarchists, 1870–1900, Rutgers University Press, 1988, 171). Thanks to recent efforts
by Rob Weir and Steven Parfitt, the picture of the KOL’s racial orientations is now definitely less murky.
But it is still a far cry from the depth and thoroughness achieved by Costaguta regarding the Socialist
world.
     Especially remarkable is how Costaguta traces the shift from scientific racialism to ‘colorblind so-
cialism’ around 1890 and its attendant mixed legacy for the Socialist camp. Rightly he emphasizes
how this came about “mostly as a consequence of the influential leadership of Daniel De Leon.” But
I am sure in the forthcoming book he will deal at great length with the late 1880’s dramatic labor’s
demise that, as Richard Ostreicher and Richard Schneirov have shown, helps explain the transition.
Likewise, the book will confirm Costaguta as one of the scholars who in recent times have most con-
tributed to cast light on the ever elusive figure of De Leon (see his “Marxismo, Identità, Nazione: la
Vita e il Pensiero di Daniel De Leon” in Pierpaolo Poggio, ed., L’Altronovecento: Comunismo Eretico e
Pensiero Critico, Jaca Book, 2013). Which brings me to the final point that makes this study so timely in
the long shadow of these past months’ racial and class uprisings. Going through this paper, it seems
about time that, no matter how limited and flawed they may look today, these early Gilded Age efforts
at grappling with the nexus of class and race become part and parcel of a new, more comprehensive
history of the U.S. public sphere, and one capable, at long last, of moving beyond the “magic circle”
of the all-pervasive “liberal tradition.”
     Our times of staycations in the age of COVID-19 make Santangeli Valenzani’s paper, by contrast,
all the more interesting. Well-designed and efficaciously exposed, his research promises to break new
ground at the intersection of three remarkable sub-fields of cultural history such as the 1970s, South-
ern identity, and the history of tourism that have witnessed a particularly rich development over the
past three decades. In light of tourism scholarship and its increasing attention to the concrete dynam-
ics between actors and structures (see, for example, Helen Hefkowitz Horowitz, A Taste for Provence,
University of Chicago Press, 2016), a first issue that the paper raises concerns the need for a better
assessment of the different actors involved in the tourist industry, be they private tourist operators,
public officers and politicians, publicists or other such professionals. At times, in the thick of the re-
construction, within such a limited space, this reader has lost track of the roles, cultural orientations
and intentions of those actors, as well as their relations among themselves and towards the public at
large.
     Speaking of the public, a second question that comes to mind is whether, in the course of the
further development of his work, the author plans to pay some attention to what we might call, to
paraphrase Michael Kammen’s classic study, the larger “chords of memory” that constitute the cultural
backdrop against which the story of tourism advertising in the second half of the 1970s unfolds. I
would suggest that the study incorporates the insights stemming from the work on public memory,
which includes significant portions on tourism as well, developed from the 1980s and 1990s onwards
by such scholars as Kammen, Johm Bodnar, Michael Frisch, David Glassberg, and David Blight, to
name only a few.
     Finally, regarding the issue of fragmentation and sub-regionalism, it seems to me that the au-
thor should factor in an additional element. This is the extent to which such touristic developments
reflected the market segmentation strategy that in the era under consideration came to dominate ad-
vertising and marketing theory and practice under any latitude and in all areas of consumer society.
Exploring the connections between touristic promotion and the larger world of marketing research,
as well as the ensuing forms of identity politics and ethno-racial cultural mobilizations, could prob-
ably reap some results, while the fragmentation issue could also profitably be connected to Daniel
Rodgers’ broader “age of fracture” frame.
     In conclusion, in their own peculiar way, across the long stretch that runs from the first Gilded Age
Socialists to the second Gilded Age Southern tourist promoters, both papers testify to the persistent
freshness and aliveness of U.S. cultural history in our country. There seems to be no better way for
honoring our master craftsman in the field Tiziano.



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Social and Political History                                                                             USAbroad. Vol. 3 No. 1S (2020)




Stefano Luconi
Lorenzo Costaguta and Giuliano Santangeli Valenzani place themselves in a dialectical relationship
with Italy’s historiographical landscape of the United States. Focusing on the Socialist Labor Party in
the last quarter of the nineteenth century, the former follows in the footsteps of some Italian scholars
who have previously investigated the plight of American socialism, though in different time spans
and from diverse perspectives.1 The latter examines the promotion of tourism in Alabama, Geor-
gia, Mississippi and South Carolina from 1976 to 1981. This subject is unchartered territory in Italy,
where tourism history surfaced only in the mid-1990s and has then overlooked the United States.2
The attention to the relevance of ads for prospective visitors in forging the public perception of the
Deep South after the enforcement of racial integration reveals an original approach for U.S.-produced
scholarship as well. If, to James J. Kilpatrick, the conservative editor of the Richmond News Leader, the
Jim-Crow South was “a state of mind” that had “to be lived and sensed and felt,”3 Santangeli Valen-
zani suggests that the image of the post-segregation Deep South was a product of Madison Avenue
and could be experienced by browsing a glossy magazine or reading a tourism brochure. He, thus,
presents further evidence to corroborate James C. Cobb’s Hobsbawmesque view that southern iden-
tity results mainly from “myth and invention.”4 Moreover, while Santangeli Valenzani chooses a topic
that is fully immersed within U.S. history, Costaguta yields to the call of global studies, making a
preliminary contribution to a transatlantic history of socialism in the late nineteenth century.
    However, the two articles are not strange bed fellows. Both reveal an interest in race-related is-
sues, which is another deep-rooted field of research in U.S. history in Italy.5 Costaguta examines how
racial thinking shaped the early stages of American socialism and identifies two conflicting positions
within the Socialist Labor Party. “Scientific racialism,” which acknowledged the significance of racial
divisions and admitted a hierarchy of races, predominated until 1890, when “colorblind internation-
alism” prevailed, contending that race played second fiddle to class in labor struggles. Therefore,
Costaguta’s forthcoming book, more than the present essay, promises to detail how Curaçao-born
Daniel De Leon’s view of “the plight of the Negro as essentially a class issue,” to quote David Her-
reshoff,6 overcame German immigrant socialists’ notion of “scientific racialism.” Instead, Santangeli
Valenzani deals with the exploitation of black heritage to lure African-American visitors from other
sections of the country, as tourism promoters stressed, for instance, that Alabama had been the cradle
of the Civil Rights movement.
    The articles also share a common approach in which actual African Americans remain in the back-
ground. Costaguta investigates how members of German extraction debated the tensions between
race and class within the Socialist Labor Party. He discloses that his forthcoming book will include
Peter H. Clark, the so-called “America’s first black socialist.”7 But his essay does not scrutinize African
Americans’ participation in that conversation. It only hints that the eventual class-first outcome of the
discussion curbed the following of socialism among blacks. Similarly, Santangeli Valenzani points out

1.   See, e.g., Arnaldo Testi, Il socialismo americano nell’età progressista: Il Social-Democratic Party del Wisconsin, 1900–1920. Venezia:
     Marsilio, 1980; Arnaldo Testi, “Once Again: Why Is There No Socialism in the United States?,” Storia Nordamericana, 1 (1990):
     59-92; Elisabetta Vezzosi, Il socialismo indifferente: Immigrati italiani e Socialist Party negli Stati Uniti del primo Novecento. Roma:
     Edizioni Lavoro, 1991; Corso Paolo Boccia, New Deal e lotte operaie: Il Socialist Party of America negli anni Trenta. Milano:
     FrancoAngeli, 1993.

2.   Patrizia Battilani et al., “Teaching Tourism History,” Journal of Tourism History, 1 (2016): 59-60.

3.   James J. Kilpatrick, The Sovereign States: Notes of a Citizen of Virginia. Chicago: Regnery, 1957, 258.

4.   James C. Cobb, Away Down South: A History of Southern Identity. New York: Oxford University Press, 2005, 316.

5.   See, e.g., Loretta Valtz Mannucci, I negri americani dalla depressione al dopoguerra. Milano: Feltrinelli 1974; Ellen Ginzburg
     Migliorino, La marcia immobile: Storia dei neri americani dal 1870 al 1970. Milano: Selene, 1994; Nadia Venturini, Con gli occhi
     fissi alla meta: Il movimento afro-americano per i diritti civili, 1940–1965. Milano: FrancoAngeli, 2010; Antonio Soggia, La nostra
     parte per noi stessi: I medici afro-americani tra razzismo, politica e riforme sanitarie 1945–1968. Milano: FrancoAngeli, 2012;
     Nadia Venturini, La strada per Selma: La mobilitazione afro-americana e il Voting Rights Act del 1965. Milano: FrancoAngeli,
     2015.

6.   David Herreshoff, The Origins of American Marxism: From the Transcendentalists to De Leon. New York: Monad, 1973, 159.

7.   Nikki Marie Taylor, America’s First Black Socialist: The Radical Life of Peter H. Clark. Lexington: University Press of Kentucky,
     2013.



https://doi.org/10.6092/issn.2611-2752/11640                                                                                             25
Social and Political History                                                                       USAbroad. Vol. 3 No. 1S (2020)




that magazines for African Americans carried ads encouraging black tourists to visit the Deep South.
Yet, he overlooks African-American holiday-makers’ response to both those stimuli and tourism offi-
cials’ narratives of the Civil War and the black freedom struggle in Dixie.8 One also wonders whether
the targets of the campaigns for black tourists were primarily the protagonists of the great migration
who wished to assess the extent of racial changes in the Deep South. In addition, Santangeli Valenzani
observes that the 1970s brought African Americans’ initial endeavors for the removal of Confederate
symbols with their racist overtones. Therefore, as South Carolina’s legislature furled the Confederate
battle flag from atop the state Capitol under the threat of a tourism boycott by the NAACP in 2000,9
prospective black visitors’ previous resort to the power of the purse to support such campaigns could
deserve future consideration. Given the emphasis on marketing segmentation, one would expect
an analysis of Mississippi blues tourism and an interpretation of why it attracted more whites than
African-American visitors. Indeed, this industry started in the late 1970s, with the first Delta Blues
and Heritage Festival held in Greenville in 1978 and the opening of the Delta Blues Museum in Clarks-
dale the following year, while Mississippi resorted to blues tourism as a public relations operation to
heal the wounds of segregation and to dispel negative images of the state as the cradle of anti-black
violence.10 Santangeli Valenzani’s periodization is also debatable, as the “new generation of moderate
southern politicians” in the field of race emerged as early as 1970, when Jimmy Carter and John West
won the gubernatorial elections in Georgia and South Carolina.11
     Costaguta has contended elsewhere that “Current scholarship is driven by an excessive focus on
Progressive Era socialism.”12 Yet, a broader time frame than the Gilded Age could produce a more
nuanced view of U.S. Socialist thinking on race. If the backdrop of his study is the growth of immi-
gration, the years from 1901 to 1910 marked the peak decade for that inflow. Furthermore, in the
early twentieth century, other nationality groups than the German minority debated the interactions
of class and race. Italian-American Socialists, for example, were aware that entrepreneurs fomented
racial animosities to undermine workers’ cohesion and called for class solidarity, deconstructing the
artificiality of the divisions between blacks and whites. In 1909 Il Proletario argued that “the producers
must unify against the exploiters of their product. The struggle isn’t about race, but class.”13
     At that time, Il Proletario was the mouthpiece of the Italian Socialist Federation of North America,
an independent organization. But, when the newspaper was established in 1896 with Paolo Mazzoli as
its editor, it was affiliated with the Socialist Labor Party, from which it seceded in 1902. Like Mazzoli,
most Italian Socialists who landed in the United States in the 1890s joined the Socialist Labor Party.14
Thus, it would be possible to compare their stand on race with that of the members from Germany.
Italian-American socialists could offer an insightful case study. A few left Italy in the wake of the 1894
crackdown on the Sicilian fasci. Those who settled in southern cities such as Houston and Tampa
not only had opportunities to debate race but also became racialized subjects on the grounds that
people from the Meridione held some middle ground between whites and blacks, following the alleged
contamination of their blood by contacts with Africans over the centuries.15


8.    The alleged softening of slavery in Charleston by the city’s tourism bureau is still a matter of criticism among African
      Americans. See Tariro Mzezewa and Kim Severson, “Southern City Re-Examines the Roots of Its Charm,” New York Times,
      international edition, August 20, 2020, 8.

9.    James C. Cobb, The South and America since World War II. New York: Oxford University Press, 2012, 267.

10. Stephen A. King, “Mississippi Blues Tourism: History, Marketing, Strategies, and Tourism Goals,” in Defining the Delta,
    ed. Janielle Collins. Fayetteville: University of Arkansas Press, 2016, 203-216.

11.   Randy Sanders, Mighty Peculiar Elections. The New South Gubernatorial Elections of 1970 and the Changing Politics of Race.
      Gainesville: University Press of Florida, 2002.

12. Lorenzo Costaguta “ ‘Geographies of People’: Scientific Racialism and Labor Internationalism in Gilded Age American
    Socialism,” Journal of the Gilded Age and Progressive Era, 2 (2019): 200.

13. “Il Proletario” as quoted in Salvatore Salerno, “Paterson’s Italian Anarchist Silk Workers and the Politics of Race,” Journal of
    Labor and Society, 5 (2005): 620.

14. Anna Maria Martellone, “Per una storia della Sinistra italiana negli Stati Uniti: Riformismo e sindacalismo, 1880–1911,” in
    Il movimento migratorio italiano dall’unità nazionale ai giorni nostri, ed. Franca Assante. Geneva: Droz, 1978, 184-5.

15. Malcolm Sylvers, “Sicilian Socialists in Houston, Texas, 1896–1898,” in Rudolph J. Vecoli et al., Gli italiani negli Stati Uniti.
    Firenze: Istituto di Studi Americani, 1972, 383-8; Gary Ross Mormino and George E. Pozzetta, The Immigrant World of Ybor



https://doi.org/10.6092/issn.2611-2752/11640                                                                                     26
Social and Political History                                                                     USAbroad. Vol. 3 No. 1S (2020)




    As these comments are written after Barack Obama outmaneuvered Bernie Sanders to let Joe
Biden secure the Democratic nomination for president and Alexandria Ocasio-Cortez received only
90 seconds to speak at the Democratic national convention, it is heartening that interest in the history
of U.S. socialism is still alive and that a skilled scholar from Matteo Renzi’s land, working in Tony
Blair’s country, probed its origins. It is similarly encouraging that another promising historian looked
into such a little-explored territory as the promotion of tourism in the post-segregation Deep South.
Even if only Costaguta’s essay falls within the realm of intellectual and political history, both articles
are up to the scholarship that Tiziano Bonazzi has superbly contributed to developing in Italy.




    City: Italians and Their Latin Neighbors in Tampa, 1885–1985. Urbana: University of Illinois Press, 1987.



https://doi.org/10.6092/issn.2611-2752/11640                                                                                27
Social and Political History                                                                        USAbroad. Vol. 3 No. 1S (2020)




Cristina Bon
In the past thirty years, from the end of the Cold War up to present times, American studies under-
taken by Italian scholars have entered an extremely prolific stage, due to the quantity of “opportunities
for conversation and joint projects available to and actively promoted by Italian Americanists since the
1990s.”16 In this period of time, Italian scholarship has not only expanded, but also improved in the
quality and amount of topics addressed: in particular, from the Revolution and Civil War Studies, to
migration and international relations studies, each field pays increasing attention to the issues of race,
gender, and labor. Besides, differently from its beginnings, the greatest part of American historical
studies today is meant for an audience of international scholars and readers.
    The two papers included in the panel dedicated to the Social and Political History of United States
are a clear example of the status reached today by American studies in Italy, whose leading represen-
tative, as well as guiding mentor, is professor Tiziano Bonazzi. It is thanks to the hard work made
by various generations of scholars like professor Bonazzi that, in half a century, the American studies
have improved in the Italian academic environment. Indeed, considering both of the topics addressed,
the literature relied upon, and the way the two young scholars place their respective works within the
discipline, you can tell that both authors have a solid academic background in American historical
studies which stem from the Italian university system and, in the case of Lorenzo Costaguta, in the
past years was consolidated through a proficient experience abroad — as PhD students first, and now
as lecturer in prestigious English campuses.
    Of course, the two essays speak of two research projects at opposite stages. The one by Lorenzo
Costaguta is clearly the presentation of an incoming book that, after reading the paper, all of us can’t
wait to enjoy, while Giuliano Santangelo Valenzani intrigues us with a brand-new project with great
potential. Even though each study is mainly focused on political and social topics, both of them are
inspired by cultural history, a branch of study that, in the last decades, has attracted many scholars
in the realm of US historical studies, producing a good deal of narratives which are contributing to
rewriting American history from different perspectives.17 The importance played by the history of
thought and collective imagery, as well as the search for new categories and concepts to address the
past, is clearly present in both the works and proves the impact left by the cultural turn on American
studies, which both the authors have fully embedded in their respective papers. Like their forerunners,
Costaguta and Valenzani’s works aim at “transform our sense of the [American] past.”18
    Lorenzo Costaguta’s paper consists of a historiographical premise of an incoming book (The Ori-
gins of Colorblind Socialism: Race and Class in the American Left, 1876–1899) about the relation between
class conflicts and racial inequalities according to the Marxist doctrine, as it was discussed by the ma-
jor labor associations and unions in the American Gilded Age. The bigger research project behind
the paper is thus positioned at the intersection of different fields of study: history of labor, racial his-
tory, black American history and history of thought. In particular, the project follows a widespread
trend in U.S. History: that of intertwining different levels of analysis in order to offer a sophisticated,
original and complex picture of the national history. In this respect, Costaguta’s endeavor reminds of
a recent and valuable monograph by Daniel Immerwahr, who reads the History of U.S. continental
and international expansion through the lens of race.19 Indeed, Costaguta places at the center of his
analysis the category of race, a concept that, from the second half of the 20th Century up to present




16. One of the most exhaustive and recent overviews of the main trend of American history in Italy from the end of the
    Second World War to the present times is due to Ferdinando Fasce, “Fifty Years On. Italian Historians of the United States
    and Italian History, Culture, and Public Life, 1960–2010,” Storia della Storiografia. Rivista Internazionale, 2 (2016): 43-71, 60.

17.   Just to stake to Italian scholars inspired by the American cultural turn we can mention Simone Cinotto, Ferdinando Fasce,
      Alessandra Lorini, Marco Mariano, Arnaldo Testi, Antonio Soggia.

18. James W. Cook, Lawrence B. Glickman, Michael O’Malley, eds., The Cultural Turn in U.S. History: Past, Present and Future.
    Chicago, University of Chicago Press, 2008, 3.

19. “Race has not only shaped lives, it’s shaped the country itself — where the borders went, who has counted as ‘American’.”
    Daniel Immerwahr, How to Hide and Empire. A Short History fo the Geater United States. New York, Farrar Strauss and Giroux,
    2019, 12



https://doi.org/10.6092/issn.2611-2752/11640                                                                                       28
Social and Political History                                                                  USAbroad. Vol. 3 No. 1S (2020)




times has become increasingly central in the U.S. history.20
     The starting point of the work is one of the most crucial questions of US history: why is there no
socialism in the US? Formulated by William Sombart in 1906, in the past century this famous question
has been at the core of a pletora of studies, all animated by the claim of solving the conundrum.
Scholars who tried to answer the question have divided between those which explained the failure
of socialism in the US and those, on the opposite side, who showed that socialism had an important
impact on US society. Instead of diving into this historiographic duel, Costaguta firmly refuses its very
premise and, like other scholars — in particular Eric Foner and Leon Fink — considers Sombart’s
question itself misleading. According to Costaguta the point is not that of proving the existence or
absence of socialism in the US, rather to “understand the significance of the American radical world,
including the socialist, in its own terms and with its own features.” Among the peculiar features of
the American leftist radicalism, the author singles out “the multi-ethnic and multiracial composition
of the American working class.” In particular, the specific interest and aim of the author is that of
investigating how the socialist movement attempted at “resolv[ing] the tensions between race, class
and ethnicity during the Gilded Age” and up to the Progressive Age.
     It is exactly for this reason that Costaguta cannot leave out a deep analysis of the socialist ideas
of race and ethnicity, an aspect that contributes to place his work in between labor history and in-
tellectual history. The intellectual analysis comes to the point of coining brand-new expressions to
define the two main ideas of race discussed by American socialists in the late 19th Century: “scien-
tific racialism” and “colorblind socialism.” It is important to notice that, in explaining how the latter
was the truly original innovation introduced by the American socialism in the discourse on labor and
race, Costaguta avoids falling into the trap of exceptionalism, by highlighting the controversial impli-
cations of “colorblind socialism.” If, on the side of intellectual analysis, Costaguta’s merits are out of
discussions, less clear is the contribution — asserted by the author — given by his study in the field of
institutional history. In a passage of his paper Costaguta claims to adopt an approach which “combines
intellectual and institutional history;” while it is clear his interest in intellectual history, the reasons
that would place the project within the realm of institutional history are not properly explained within
the paper. Indeed, from the paper we understand that Costaguta’s research project is a study of the
Socialist thought which follows the development of the American socialist party from 1876 to 1899.
Even though a study of the kind must implicitly refer to the political and institutional context of the
Gilded and Progressive Age, from the presentation given by the author there are no clues as to a the
institutional issues treated in the book, such as the socialist involvement in local, state and federal
elections or the socialist impact on local, state and federal decision making processes.
     Among all the labor movements and organizations founded in the late 19th Century, Costaguta
singles out the Socialist Labor Party as the only one deserving true interest, since it was the only
movement to care for class struggle and to address the racial question. Within the SLP, Costaguta
analyses in particular the literature produced by German Immigrants — made of German-language
socialist local papers — stating that in the period of time considered “American socialism was thought,
spoken and written almost entirely in German.” Any attempt of assessing the specific choices made
by the author in terms of the main subject of analysis (Germans members of the SLP) and primary
sources is definitely beyond my reach. For sure, the idea of focusing on German socialists opens the
research project to the transnational approach - one of the latest trends in Italian American history,
whose main aim is that of breaking the boundaries of national histories reconnecting the Western and
Eastern shores of the Atlantic in a common narrative. In this respect, in the conclusive part of the
paper, Costaguta confesses that his ultimate aim would be actually that of going beyond transnational
history. As the author admits, the discourse on the socialist ideas of race discussed in Colorblind
Socialism is just the first step of a greater and ambitious research that encompasses different historical
approaches: comparative, transatlantic and global.
     After reading the paper, the only regret is that of waiting for the book to come.
     Giuliano Santangeli Valenzani presents to us a research project which ideally builds on Eric Hobs-



20. With particular reference to the black history the impact of race on the US nation-state building has been investigated by
    authors like W. E.B. Du Bois, Ira Berlin and Eric Foner.



https://doi.org/10.6092/issn.2611-2752/11640                                                                               29
Social and Political History                                                                    USAbroad. Vol. 3 No. 1S (2020)




bawm and Benedict Anderson’s concepts of nation-state identities as cultural products21 . At the same
time, the subject and the sources he relies upon definitely belong to a postmodern turn in histori-
cal studies, which has been increasingly endorsed by American and Italian scholars alike in the last
decades (especially if we look to the history of advertising in the US, pioneered in Italy by Ferdinando
Fasce and Elisabetta Bini).22 Valenzani’s main purpose is that of assessing the Southern regional iden-
tity in the Twentieth Century through an analysis of marketing of tourism and, consequently, a specific
focus on Tourism advertising from the 1960s to 1980s — a period of time often forgotten by the liter-
ature. In pursuing this goal, Valenzani aims also at filling a void in the literature: the lack of a “broader
look, a valid analysis of the image that the South offered to tourists beyond the single case of one or
more areas or attractions.” In particular, Valenzani distinguishes two main trends in the policies over
tourist marketing: on the one hand the reliance on a traditional southern identity which stemmed
from the Civil War Era and the Lost cause; on the other the need for embracing the changes of the
60s and 70s and promoting a more “amicable version of the old South perfectly fit in the context of
the period.” According to the author, the old version of the Southern image ended up to be extremely
mitigated, up to the point of being “just part of the new variety trope promoted by the states, one
theme among the others.” Especially in light of the recent bitter conflicts over the US historical her-
itage that, since 2017, has often resulted in the soiling and knocking down of many statues all over
the country, the author’s assessment of the use of the confederate imagery in tourist advertising as
nothing of consequence would certainly deserve further inquiry.
     Valenzani affirms that his main scope would be that of connecting the reshaping of the South
tourist image with the equally important transformations in Southern culture and society at a large.
In this respect, the paper is indeed full of hints at the way the analysis of South tourist marketing
could serve as a springboard to a variety of further intriguing investigations: from the transformations
of the American middle class in the 70s to the long-term impact of the Civil Rights movement in
the South. There is, however, a critical aspect to remark: the contrast between the main purpose
of the author — analyzing the development of Southern identity in Twentieth Century — and the
choice of restricting the analysis to the Deep South (Alabama, Georgia, Mississippi, South Carolina).
In other words, the findings drawn from the analysis of the four case studies are extended to the whole
South, as if there were no differences between Upper and Lower South or between Atlantic States and
South-Western States. As, over the years, the scholarship on the South has fully demonstrated, the US
South should not be conceived as a “monolithic region,” rather as a multifaceted and complex reality
made up of “many souths,” up to the point that we can even find a variety of social and economic
contexts within every single State.23 I think that the author should reflect on this point in order to
clarify whether his research means to address only the Deep South, or rather the whole South, and
in the latter case, he should maybe diversify the case studies and introduce some level of comparison.
Actually, even when the author affirms to focus on the Deep South, he should at least justify the reason
of this choice, considering the fact that not all the scholars of American South would place Georgia
and South Carolina within the Deep South.24 Indeed, scholars who deal with US Southern History
have often disagreed on how to divide the southern region and someone has included in the Deep
South just Alabama, Mississippi and Louisiana. Of course, the way of conceiving the South and its


21. Eric J. Hobsbawm, Nations and Nationalism since 1780. Programme, Myth and Reality. Cambridge, Cambridge University Press,
    1990; Benedict Anderson, Imagined communities: Reflections on the Origin and Spread of Nationalism. New York, Verso, 1983, 3.

22. Ferdinando Fasce, “Advertising, Public Relations, and Political Communication in the U.S. Since 1939. A Transatlantic
    Perspective,” keynote address, “Information et propagande. Pour une histoire des techniques de création du consensus
    depuis 1939,” (Bruxelles, IEE de l’ULB, 26 mars 2007); Ferdinando Fasce, Elisabetta Bini, “Irresistible Empire or Innocents
    Abroad? American Advertising Agencies in Post-War Italy, 1950s-1970s,” Journal of Historical Research in Marketing, 1 (2015):
    7-30. Since the end of the Twentieth century the reference to new or “alternative sources” — such as lyrics, movies and
    various kind of images — as evidences to support historical analysis has been fully legitimized by Italian scholars and the
    interest in culture and media has thrived in Italian historical studies. On this point see Giovanni De Luna, La passione e la
    ragione. Fonti e metodi dello storico contemporaneo. Firenze, La Nuova Italia, 2001, chapter 4.

23. See Peter Kolchin, A Sphinx on the American Land: The Nineteenth-Century South in Comparative Perspective. Baton Rouge,
    Louisiana State University Press, 2003, 39.

24. See Adan Rothman, Slave Country: American expansion and the origins of the Deep South. Cambridge, MA, Harvard University
    Press, 2005, x.



https://doi.org/10.6092/issn.2611-2752/11640                                                                                 30
Social and Political History                                                 USAbroad. Vol. 3 No. 1S (2020)




inner geographical partitions depends mostly upon the research question. Considering that the main
interest of the author is that of inquiring into the Southern identity and the differences between old
and new Southern imagery, it would be useful to reflect on potential long term distinctions between
the five original Southern Atlantic States (Maryland, Virginia, North Carolina, South Carolina and
Georgia) and the states which joined subsequently the Southern region, due to the annexation of new
territories. Ultimately, the need of clarifying and better justifying the geographic areas addressed is,
in my opinion, the main challenge to overcome in order to consolidate this very promising research
project.
    Apart from the single merits of each research project presented in this panel, it is evident that
for the multilayered approaches adopted, the attention to transnational and global history, the wish
for exploring new sources and carving new concepts and, most of all, the refusal of endorsing the
narrative of American exceptionalism, both these studies celebrate the historical legacy of professor
Tiziano Bonazzi.




https://doi.org/10.6092/issn.2611-2752/11640                                                            31
