what is schema markup for seo
What is Schema Markup & Why Itâs Important for SEO As voice search gains market share and RankBrain becomes more influential in Googleâs core search algorithm, the need to put a webpage in context is increasingly important to improve search visibility and SEO results. What is Schema Markup? Schema markup, found at Schema.org, is a form of microdata. Once added to a web page, it creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines â including Google, Yahoo, Bing, and Yandex â first started collaborating to create Schema.org, back in 2011.