what is tone and tenor?
Content Marketing: What's The Difference Between Tone And Voice? Tone is specific to your messaging (and therefore is a part of voice). Where your voice more than likely sits in the same spot -- and is who you/your brand inherently are/is -- your tone can change vastly depending on the type of message you're trying to convey. - Among rhetoricians, however, the word tenor more specifically refers to the subject of a vehicle in a metaphorical statement. For instance, if a writer claimed, Mrs. Higgins is a witch, the tenor of the term witch is Mrs. Higgins.