when did fubu start
Daymond John on hip-hop, his mom and making it big These days, Daymond John is best known as the impeccably dressed star investor of reality show Shark Tank, but his reputation -- and his millions -- were first made as the co-founder and chief executive of sportswear maker FUBU (For Us By Us.) Founded in 1992, FUBU became synonymous with hip-hop. But the glitz belied the brandâs humble beginnings. John started off by sewing sweatshirts and hats in the living room of the house where he was raised by his single mom. Against the odds, his clothing line and the music he loved, became ubiquitous.