what are the factors in a marketing mix?
"""Promotional Mix Of Adidas"" Essays and Research Papers" The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place.In service marketing, however, the four Ps are expanded to the seven P's or Seven P's to address the different nature of services.he term  marketing-mix was first coined by Neil Borden, the president of the American Marketing Association in 1953.