average persons tapscan
Press Release Details Arbitron Inc. (NYSE: ARB) today announced that the Media Rating CouncilÂ® (MRC) has granted accreditation to TAPSCAN Web, the most widely used Web-based sales proposal and analysis software system for radio. TAPSCAN Web is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year. Arbitron has long been committed to improving the quality of our audience measurement and sales solutions for our clients.