why do people buy cars
Why Car Buyers Buy Lifestyle and feel-good advertising, he further contends, fall flat because they completely ignore the real reasons people buy. This seems to make perfect sense. People buy cars for functional reasons, so they need products that perform. They use these products to commute to the office, pick up groceries, schlep the kids to soccer practice, and tow the family outboard to the lake on Friday. What they want -- and need -- to know is how the car will hold up and what sort of long-term return they can expect to get for their large investment.