We are live Hi everyone. Happy Wednesday at one o'clock. So good to be back again. You got some serious hat here going There it is there much better mad scientist and I shave this morning my daughter told me to My name's Dave behind the camera is great and powerful Jeff. What's up? And if you have any questions, they'll try and get to them or comments Or compliments. Ah, yeah, we welcome those as well and then over in the corner here is Joanna Hey Welcome welcome Jules is online saying hey guys So today John, what's up? So Joanna's gonna be helping us out mixing and see what else but Boom, yeah, it's on you Cathy Washington is in the house Texas Celine is here from Texas nice I heard a lot of things there is a lot of Claudia. Oh, Andrea Zach is there Call me after and say I did a great job Sometimes you don't We'll see what today brings. Hey Laura from Pickering. So let's go Hello, Pickering Georgia in the house Nice.  Yeah, thanks for watching everyone. We're gonna be answering a couple of Suggestions and comments someone suggested about lace. So we finally got some lace to release All the way from China. I mean probably a young child Had to do this But regardless we covered them in resin Just to see what would happen. So I think it's kind of cool. It turns them hard So we're gonna Belgium is here. All right. I put this planter on top of here. Oh, yeah Now this doily is waterproof. I'm gonna get dirt on it. Jeff, do you have any dirt? My fingernails Huh What I know and look your doily is fine. Just wipe it off on like that and you got a clean doily Oh, this so today what we're gonna do is we're gonna make a neon pink hard doily Wow, Laura says that's dope Oh Fatter neck, okay, and I prefer to play That's not on strings because it doesn't get the blisters easily on your fingertips. Hey Debra from Alabama Oh, no, it just snapped off. Oh Just read off to this part here. Yeah, so I'm just gonna sand it and fix this guitar. Nice And maybe make it look cool to it. Do you play?  Do you play? Do you play? I know how to play one U2 song with three notes on the guitar? Yeah, that's it. Nice. Okay, not very well though either. Maybe next week we can do that. Yeah, full jam Oh good nice, so at least it's clean and ready for you. All right, so you guys heard it here We're doing a jam session next Wednesday one o'clock bring your earphones or earmuffs No, it's gonna be great So we're gonna fix this guitar and while we're on the topic of guitars This is a little ukulele that I got off of Amazon and build your own ukulele kit Hmm, so came with all the pieces that you need so just painted it white and We're gonna dip it in This water with resin tin floating on the surface. Oh cool And this is oil-based so it'll float and that's called marbling And that brings us to our next thing we're gonna do. Hey duke a heritage. Welcome I Just put this through the laminator. Oh no, I don't think so this was done with I mean You see this in like old book bindings actually you find really old books. It was a popular thing to do So anyways, we're at the laminator because we got this new bigger laminator So we can have any butterflies and see if this works Cool. So were you happy with the lamination of these things here these like it went through no problem Nice All right, that's how we do it Whoa see Wow, that's that's there you go caught live that kind of Just got clean the size otherwise it looks perfect Okay Oh John brings up a good point yet John. Thanks for commenting and joining John's commenting on he liked the two art pieces from our live or our From our competition the other day. Shall we touch on that now or after? And they closed up So probably gonna have to do the same thing I don't know Maria. That's what we're talking about She's asking about the guts like what's gonna happen the guts of the butterfly and it's gonna explode out. I think We're just figuring this out and that's why I have to buy a bigger laminator. I Think what we have to do is it's terrible But we have to really squish the whole money doilies and resin after putting them on wood slices to bake coasters She put I think doilies on wood on it to make coasters. It's a great idea Find a wood coaster base. I think we have that let's do that. That's a great idea. That's a great idea. Is that holding? Yeah In the corner in Are there any like other small pieces of wood that could be like coasters? Coaster size wood. Yeah, and we'll put a little glue with doily on it So I've just been Do we have small doilies or Do you want to do that just like I guess with a glue stick Put a doodly a doily on there and maybe like trim it or something. Okay All right, so I kind of just I Don't know how to share a pic, but we'd love to see it. Yeah Or maybe online on YouTube once the video goes live and he was asking how she can show the doilies Is that because we'd love to see it. What's your Instagram? Oh, yeah, I'm Instagram you could do it. Okay, I'm gonna turn this massive Kathy's saying screenshot Yeah, John, we're gonna give we're gonna give everybody a week to vote on The competition and we will reveal and I think we're gonna set up another one for this Friday Is it not getting me? So I brought this brick And I'm gonna squish this thing. I Don't think there are guts. It's so dry. It's dry.  How do people do this? I Don't think this is the answer. No, unless you like take off the wings laminate them then glue them back on the thing So what you have to do? No, you think so take it all apart Maybe okay, so what's wrong with it right now? Do you think his body went sideways? If it stands up, it's way too thick That's too thick a to be on to go through the limonator. Well, let's see if you break the limonator. Oh, no Are you sure? I can smell it Hey Carol from Montreal Carol you're just in time for some excitement here. Here we go. Okay. It's going through Okay, this Okay, well Jules we're going for we're just going through let's see it's coming out Okay, she's in she's in the brick This is a deal We're trying to laminate a butterfly at this moment so that we can resonate and have it in a casting resin. There it is There it is how exciting and Look at that Okay, I don't like it. You're not happy with it. Oh, yeah, it didn't come out like beautifully We can we can we have to dice we have to take out the wings. No, why can't we can't we do what we did before get it flat? with the water like you know using the water kind of let it get Moist a little bit or at least a little less Yeah, there's business-sized laminating pouches Johnson Okay, so what happened, okay, what are we most unhappy with here is the fact it hasn't come out beautifully It is flat like it is Laminated thoroughly without really any Bubbles we have to trim off everything Yeah, the antennas look cool a beth I know I like that's what I'm I keep looking at that too Freeze the butterfly then spray it with clear acrylic says Rana What was that freeze it? Yeah, freeze it and then spray it with clear acrylic But once yeah, we have to freeze it once it's flat No Yeah We've been trying this for a long time See the wings got really dark cuz they weren't coming This one tons of bubbles on it because we didn't use a pressure pop This one Did we try not sealing a butterfly using the pressure pop? Not sealing Okay, Joe wants us to lay the butterfly with the wings down put a brick on it leave it and then I Get over here cutting some doilies very exciting And we can like say it sand off the heart Are you gonna do that are you gonna tint it or No Cool, all right But we're not gonna do it today So the lace doily So we're gonna mix up some resin For these small let's go doily gloves Why don't we show the competition? The mold last week planters and dip the guitar Oh Dave doesn't want to sleep on the couch or no whoever wins is probably gonna sleep on the couch It's really So Oh Laura you must have missed this is Joanna. She's someone's asking who's the new lady in the house Say hello to What is it YouTube live world? Nice Kaliko glow in the dark. Oh Kaliko going dark. Yes. So yeah, so Dave and Rebecca did these It was awesome and fun to watch they legitimately did it in a short amount of time 30 minutes and This is their results inspired by that piece in the background So Rebecca's is a little more you see the Get ready in there the depth there and Hey Sandy and then you have the glow-in-the-dark cat So The voting is going on we are getting a lot a lot a lot of responses, which is fantastic We are going to have more of these competitions based on the feedback. So we'll do more But yeah, Dave, did you enjoy it? And do it again We'll whip up another Edit and hopefully it'll be just as enticing or exciting and we're not going to thanks John and we're not going to let them know Anything just like last time if they had no idea what the image was last time this time will be same thing They're gonna come in cold turkey and we'll let them run Cast What's that? Oh, yes, yes, this thing and there was a big leak Yeah, so we let all that resin cure and then I got tons more tape on the bottom And I don't think anything can possibly leak. So We're just gonna get this started. That's right. Andrea vote on the other video view vote on our YouTube page So we can see who's going to win. Who is the ultimate winner? What's the video call it is called paint dueling paint brushes episode one good call Here we go. Oh, what are you doing? Just mix it in the bottom? Oh Todd made a nice. Oh, I want to see it Todd made a an art resin piece. I want to see what it looks like Yeah, let's say he did the pens and for Duke a heritage. Oh, yeah, you did the pens so good. Oh, he's so good His woodwork actually yeah joint. I got to show you what he does his woodwork Pen blanks or whatever. Yeah But he does so much more. He does also any kind of wood carvings and stuff. He turns them into bowls and All sorts of different things. It's really good very talented Pumps for the resin bottles people would make oh the pumps pumps for the bottles Someone's asking about pumps. Have you got did we ever look into we did didn't we? This one's you're filling in the craft with this stool Good question. This one's oil based and this one's alcohol based Not just yet Maria we're getting there not just yet We're still Maria's asking about the cast. Okay, so now what I'm gonna do again. This is a tub of water and alcohol Resonant is Oil based floats on top. I'll look into pumps for everybody. Okay, I'll see what the feedback is on that If you want a good pump that's gonna cost you like 60 or 80 dollars You can get the ones that are cheap and you put on and you know the white ones, but you're just it I mean, you're not gonna like it. So you either pay 80 bucks for one and then you gotta clean it every single time Cuz that can dry So you're better to have a nozzle. That's why we have an open and closed nozzle Hmm. There you go. Yeah, so the cheap ones are just too cheap for what you want and it takes forever They're going to just pour it, you know, unless you're doing small stuff Kathy's asking what little tiny bubbles that pop up when you're stirring sometimes Art resin that does happen. I've had that happen yet Hopefully they'll pop if you use torch or if you're really warm space. Yeah, but you were stuck with the ones That just kind of float up in the air. Oh Yeah, I don't know anything those I've seen that happen Yeah, the mixing coat. Yeah, hey, brocky. Yeah, I know it's weird. I'm not sure what that is Okay, here we go, we'll find out what you guys know next week Little floaties little floaties No, I think it's rare to see it, but I have seen it what is So I've never had great success with this. Yeah, this is gonna be interesting. There's always a dip technique. I know there is it You know Here we go. Okay, we're just gonna do it.  Here we go Oh, yeah Give us something to grab on to All right, here we go That's cool. Yeah, it's very faint. Very light. Let's see. Yeah, let's see the back side Oh, yeah, yeah the front actually is kind of Oh, oh, oh Dave's just doing Oh, there we go mustard This is how you do it everybody, this is how you do yes Not so much yeah, whoa, hey, that's all right. Sorry, that's the one you wiped it looks kind of cool Oh And we're now going to Smudge it. This is a smudge. This is part of the process to a stage three. We're moving on. Okay Yeah, would it get warped someone's asking Maria's asking what the would get warped And then once our band is ready, we'll test out our new The new mission the new guitar banjo ukulele Yeah, oh Yes, oh man Yes, that's all you need. Oh, here we go That worked out well, that's nice. Oh my god There it is, and that's how hard it is everybody Wow, that looks okay. This these are totally my colors. That's It's like it's like Blue jays Circa early 2000s when they were black blue and white Tea light holder can you put fire though? You could put well, they're great for earrings paper clips succulents and Yeah, just little coins things like that. It's up Antonio So and Tonya, where are you from we want to know and yeah, oh, yes. Oh, wow Sanities no better lamps fake tea lights Whoa, sorry, I just blocked everybody with my finger Is it suggested to do resin resin for ash trays? I Antonio is in Puerto Rico. Yeah And is it a great place for our residents to send their staff to do some research Yeah, I think so I don't know anything about Puerto Rico. I just know that hurricanes are so bad. Oh, yeah Here we go. What's this? Oh, this is a cool shape to it.  Yes, please No, you really like this. Sandy loves your hair Dave Thank you Boom Look at that another little thing To put things in Wow Oh I covers color specific Sorting but no, but yeah that you're right bigger would be good, but that's You could put this It's so funny you say that though like my kids my son especially loves Loves Lego and I need I Need to sort all his Legos just so he can build these things again Because he's now put them all together and it's like I want to build the boat that we've got in the truck that we've got in the I want to follow the directions exactly so I need to put it I need to sort everything out There's so many oh, yeah, and I'm sure we vacuumed up half the pieces There it is just poor Oh boy, oh, this is just this is just a nightmare just kidding Breathe yep, what kind of surfaces will resin peel off it's plastic you want to over that's why I made this wall This means that I only have to sand this part Once it's done. Yeah, so now I'm making an assumption that a lot of this might soak into the wood That's why David you are over pouring built the wall Build that wall do-do-do Is it was it up? Da-da-da-da-da-da We've done so much stuff already. Well, we're yeah, we've already done this No, I think they're gonna keep coming up and coming up because yeah, he'll sand that out, too Yeah, you could torch it later though people do babysit Watery this is mm-hmm because that's the bubbles escape really easily through there So if you go thick you want really water. Hmm, right? There we go make sense science Okay, so we talked about the dueling paintbrushes We deem old blasted planter. I want to talk about Matt. We don't have to do all this. There's so much How long have you been going for 25 minutes exactly? I'm gonna get that Okay I'm trying Maria. I'm trying to follow all the action and answer technical questions So fire them away. I will do my best. Otherwise, we will try and answer them online afterwards.   Okay Love you to Maria Don't tell my wife We discussed ash race here for creation my husband thinks that it wouldn't be a solid gig It would be awesome to see an action during a lot. Oh Reson ash trees is that a good idea? Oh, that's where you don't know we did answer that guy We're just what we're saying because it's plastic Thanks, Sandy Yeah, I think they would still you can I mean you're just putting ash into them I mean you're putting essentially garbage into a tray Burn exactly. Yeah, if you wanted to have more of you have Something that's decorative around it and then Yes, or else you could quit smoking as Kathy says I Think we're I think we're on the fence of saying that we don't recommend necessary an ash tray because you're dealing with fire and potentially Damaging whatever you're gonna be working with however if you want to cover it with something like glass Then go for it or put some other sort of thing in there. You're good to go But up to 500 butts put out right away I will yeah, I wouldn't be putting up. Yeah, cuz you have to put the butts out. Yeah, and that's fire No, I don't recommend it And we don't need to make up too much. Why don't you do like? 200 I don't know the amount of stock for what template Do instance so there's the doilies that we cut out that Joanna cut out and we've got these other ones No problem. So this is the hard one You look like dr. Spencer Reed from the TV show criminal minds. Oh Really? I'm gonna look into that dr. Spencer criminal minds Who sculpti who sculpti sculpti makes all this stuff sculpti sent us all this stuff I don't really know too much about sculpti. What is it? Yes, the resin is staying in the with this. Yeah, let's just check it out again Sorry, I'm sorry. Someone's asking about a template. I'm not sure what you're how much stock for the template Please ask me again or a full question. I'm not sure what you're referring to. Oh, would you order all these things? Oh sent it to you Careful Well, I'll make this little heart and see what that turns into A blue heart so Xavier got his Tonsils out this morning. Oh, no That's your youngest. He is four just turned four, right? Yeah, and so what was happening his tonsils had to come out because of his breathing. Yeah, he snores at night It just isn't good So how'd it go? I guess as good as the can go. That's right ice cream chopping out of pieces Oh, man, so ice cream and uh netflix netflix and uh Look at that long island ice teas What else do you have here? This is nice Hexagon mosaic cutters Whoa Oh This is just great for Those things that we did with uh, joseph this This is like an unboxing video Yeah, I'm gonna pour some resin in this. Oh, that's what we should have done this like unboxing today. Oh man Next week next week we'll do an unboxing video. Do you know a plastic world in toronto that sells supplies? No Maria I need to know okay plastic world in toronto sells I would like to like to know that because we've looked for certain types of molds and sizes Especially for a thick cast I'll look into a plastic world Another minute. Do you feel confident in your side scraping? I don't know what that means and we know it's it's very scary Oh the stuff to make molds. Oh, it's interesting maria because we actually are Have been dealing with some mold making material ourselves We'll talk to you about that in the future near future, but I'll look into this plastic rope. All right So what are we doing with this one? What's this resin for it? Oh, you're just doing that Let's see what we get from this That I would torch. No. No, you don't want to torch with that mold so because the molds then get all Nice Checking out the So it's coming out a little bit on the sides of the glue but not Is it coming out on the glue but not the bottom? Oh, that's okay. So that's okay as long as it holds the height Yeah, we should be okay Christ is a verdict. Boom. She's right at it. There we go. We're doing one of yours. It was uh Someone watching right now. Yeah, who was who's this whose idea was this? I can't remember doing the doilies cutting them Oh, so because someone wants to send a picture too. Have you ever stamped resin that was soft and not completely dry yet? Like with a cookie cutter or some other kind of Yeah, I have to be at the exact right timing When it's still malleable little gummy and you can Hmm as if you're making like a logo or some sort maybe yeah, that'd be kind of cool like 12 hours like Yeah Resin late at night and then in the morning. Maybe you can like dent it in there hard That would be cool But then would it would it because it but then art resin does heal itself If once it's cured enough. Yeah You have to get at the right timing. Yeah So I'm gonna take I think this is gonna be like a hipster thing Oh boy Okay, that should have been the title right there hipsters Gonna be doing this to their doilies. Check it out. Really? This is gonna be so Like this is sure. Okay. Oh, this is I can't imagine why people are not gonna be doing this all the time. Oh, yeah, it would almost make sense to burn Burnish it in after yeah, like a CNC machine. Yeah. Yeah, that's that's makes the most sense. Yeah Okay, look what we've done here Look what we've done. We've created a pink doily with red. So yeah, I know guys. Okay. You know what it's gonna be waterproof You know what I'm I'm kind of getting suede here. That's pretty good. Yeah, that's actually vibrant and perfect The color you could sell these like sell these for how much do you pay for that? We have five bucks for fifty five dollars or a pack of like a pack of four of them for Fifty bucks maybe one hundred and twenty seven dollars But you could sell yeah a pack of four Sorry, and what do you put on doilies? I can't is it like it's not a hot plate thing though. What is it for? I really like your plants. Yeah, like this plant. Oh, right. There you go. A waterproof plant Then you can wash it and get your doily your grandma's doily Look at that. Yeah Tell your friends Hashtag doily back in the day our ancestors used to harden the doilies with sugar and water Well in our day, it's resin. It's resin and Resin tent All right All right on to the next yeah, we're doing so many things And this is how you officially fix a guitar This strong glue Okay, so I want to crop this up right shea. I know it's like Okay, okay, so whoa wait I want the glue to not be noticeable Perfect yeah, no one will ever see that I Should be a whole stack of me pleased with those posters Yeah, honestly, you can sell the set of how much, you know, it's a set of four of those for maybe 35 bucks So I don't want to know I got a big stack of doilies just on amazon, of course Shweta shweta, sorry. How do you say your name? That's uh, I've never seen that name. It's beautiful It is nighttime in india. Well, welcome Maria is literally laughing out loud. Yay That's the thingy because everybody just writes lol and it's actually just like they're just like oh, yeah That was amazingly funny.  I so once again day is trying to be discreet with the uh resident of the guitar Okay, uh I wonder if this will affect the sound of the guitar because the vibration or something probably were they I would think so wood versus um Your husband's watching too maria perfect. Oh hi maria's husband. We have some talking to do Yeah, well maria is a local celebrity. We have some people that are really They're here all the time. We got the two johns. We've got sandy d Um, which is what's the yeah maria? What's your husband's name? What's uh, what's the witch? Uh Season the witch and bunch of other story if I'm missing people because there's a lot of Laura Side rub One day it'll be really nice. We're saying it down if you have to Tony At the point and andrea of course andrea, please Everybody just knows andrea zack at this point.  It's great. Hey, these look great. So we'll just trim them We'll just trim the sides and that's such a fantastic idea. Do you like this pink doily? Okay, maria and tony. Dave makes me nervous with all his running around.  Well, I'm looking for my to-do list now. Oh, no Okay, we fixed the guitar. Yes. We added color to lace doily. Yes Um, we talked about butterflies. Let's not do that. We dipped the small guitar. Let's do that one more time Oh, I was gonna do a fall leaf craft That sounds fun We talked about sculpting kind of oh, I should bring in your the leaf when you did that's in my house Uh, it was like that. Yes. Yes Okay Let's be done Yeah, yeah, we're calling it. We did a lot of stuff. Thanks for helping Jordan. Thank you Jeff. Thanks for watching And if you have anything you'd like us to try Write in the comments and we'll read it for sure and don't forget to vote on the competition and uh Yeah, sorry guys. This is uh, this is gonna we're running this one out. John likes the piece by the door Round round piece by the door Round piece by the door. What's the round piece by the door? I don't know John. This is What's that? Oh, this door The air balloon Grudge door Grudge door I don't know. There's no garage door Okay, John is seeing things just kidding. John. I'm sure I'm clearly not getting it But anyways, so everybody vote look out for the next competition Um, the battle will ray John I did okay good Yeah, no, uh, thanks flora and okay everybody call it Dave. See you later everyone. Have a good day


The 15th Amendment, one of the three Reconstruction Amendments, was passed on February 26, 1869. The amendment to the Constitution granted African American men the right to vote by declaring that the rights of citizens of the United States to vote shall not be denied or abridged by the United States, or by any state on account of race, color, or previous condition of servitude. The 15th Amendment was ratified on February 3, 1870, almost a year later from when it was passed, but the promise of the 15th Amendment would not fully be realized for almost a century. With poll taxes, literacy tests, and other means, the southern states were able to prevent African Americans from voting. It was not until the passage of the Voting Rights Act of 1965 before the majority of African Americans in the south could register to vote. The Act was signed into effect by President Lyndon Johnson aimed to ban all state laws from preventing the African American people from exercising their right to vote under the 15th Amendment.


All right guys, so I mean Amsterdam with guess who hello, and she is mad cold She's wearing like she's not going clothes my jacket. She's wearing layers on layers And I'm just walking around here with a t-shirt and I was even surprised like hello Aren't you coming just straight from Ghana? Yeah, I know be very cold like my body still has an adjust it Yeah For me, it's all right So we're gonna be walking around and Doing a bit of touristy stuff today in Amsterdam. So I'll share with you So we'll let you know how our day goes and share with you guys later Yeah, it's not very Nice right now. It's cold Well, it is cold. It is Great is no sunshine. Yes, we're sitting outside just holding off the rain for a little bit I'd like to have a tea Yes, in tea not mince regulates. Yeah I'll have a tea. Thank you So, yeah Good You need this one. Yeah So why why why don't you why don't you vaccinate it again? Okay, so the thing is It's a very good question why my thing is that because of this whole pandemic I'm not saying the pandemic is not real. Yeah, I've had COVID and it was serious like Kevin couldn't walk up and down the stairs I had to help him like I only couldn't smell or taste anything that you could have given me pool And I wouldn't know like it was so weird Yeah, it was so weird But other than that it was like having the flu and I got over it So I'm thinking my body already has like antibodies, right? The second thing is but is that a case though? I don't know yet to be exactly. I don't know but my thing is I'm just scared Thank you I have a little moment, please The thing is that I'm just scared and I feel like this Vaccination has not been tested enough for me to say that okay I want to be part of it and then the other part is that I feel like the the reinforcement order the The way they are forcing the vaccine I don't know. Is it really still about cold day? That is what I'm thinking For example Where we are now Let me flip this where we are now. We're sitting outside Okay, when you're sitting outside and nobody has been watching yeah But as soon as you try to go inside they ask for your QR code So how how do you move around? I don't I stay in the house. I just feel like that is wrong I feel like it is discriminating against me And I feel like everybody should have their own freedom of choice and especially in the Netherlands This is a country where I think freedom of choice freedom of expression freedom of almost anything. It's like in our How do you say that in our ground law? Yeah, the word I don't know if that's the word, but yeah It's it's the law so everybody should have freedom of choice and I feel like right now I'm not really getting freedom of choice because they're like trying to make sure that I'm going to be vaccinated because what about the angle for example of having Herd immunity whereby if we are all safe. Yeah, it's better because if you're not vaccinated Yeah, if you get it chances are you spread it faster. Yeah, so what about that feel like if you are sick You should stay in your house and you know go to people because I would never want to have that on me that I'm Going to give COVID somebody else because I might be strong enough to be resistant to it Or I could get over it but somebody might die so that one I take it very seriously if I don't feel good I stay in the house I cancel my appointment, but that's for the vaccine. I just don't think that right now. I should take it I think it should be like maybe a year or two before So you want those people who want to check whether There'll be big side effects. Yes, and I've had like they're a friend of mine her sister was a very normal person She was working in a how do you say that health care? Yeah She was like helping elderly people and she felt okay She needs to take the vaccination as soon as was available So she took it and right now the half of her body is paralyzed and I feel like was it related to the vaccine They still don't know yet. So could it could have been just something coincidental a Healthy person working with elderly people and when she gets the vaccination All of a sudden she's paralyzed after that It started with just her face and the doctor said that all after a week it will go down Maybe it's maybe you're allergic to some put something in the vaccine, but up to now I think it's six or eight months already and she's still in her bed. She can't really move She needs to get like physical therapy people need to massage it because she's like on the bed. Is she getting insurance for this? Yes, yes in Holland that the thing is really well But her projection is maybe that she needs to be in a wheelchair for the rest of her life And I'm not saying that because of COVID, but it's a very scary thing Coincidence that after the vaccination a healthy young girl all of a sudden got so sick. So happy Okay, I've not visited her yet, but having just know that somebody inside my circle has had that I just I just don't think it's my time to take it All right guys, so we're gonna drink our tea. Hopefully it stops raining soon and We'll take more walks around the city and share our time together Discovering and is I'll be asking her if she misses Ghana and what she misses, but that'll be in the little bit so stick around All right guys, so I don't know what the name of the bridge is but the Sun came out for a few minutes And we're using the Sun to get all we can before we lose it Yeah, I don't know if my eyes was even working because you're using the below now Yeah, I don't know why Yeah But anyway, yeah, we're trying to get a bit Before we lose the lights we are No No So yeah a little bit more of the walk it's been raining so the Sun was a good addition and Yeah, we'll just catch you guys Yeah Anna has a story So I said that I don't think that okay, we pass a daycare, right? That's where the story started Yeah, and I don't feel like day care is an appropriate place within the right I would not have spoke to my kids that but then I said wait a minute one time I brought Sophie in this neighborhood because my brother was having a Party yeah, and then we walk in and she said She was looking at the ladies in because you see a lady and she's wearing a bikini and she's in her red red light around her Right, and she's behind the glass. Yeah, so Sophie was saying. Oh my god. Mommy.   Yeah, so I said sure you can be a Barbie So I think now she's mine She haven't come up with it yet, but I think when she's around maybe 11 12 I'll take her back here again and explain to her what exactly it is And that she shouldn't aspire to be a Barbie at all Right, okay Yep, I'm gonna Leave and go home now before I get in trouble, which I think I already am But it was nice hanging out with Anna and I hope you guys Enjoy the time with us. We'll catch you in the next video


Thank you and welcome to experiments to create audience connections. Oh, wow Got it My name is Sherry Scalco. I'm the executive director of injustice watch, which is a non-profit investigative news organization based here in Chicago focusing on Issue systemic issues of inequality where the intersection of social justice and the law and I am joined here by Kerry Porter Harry Backman and Sarah schlumbak schlumbak. Yeah, so if you guys could introduce yourselves and We've got back so hi everybody Thank you Thanks for coming. So I am a journalist and I work as a consultant for Shorenstein Center at the Center for medium politics third time and Third time's attract and we focus on many things but one of which that I've been working on is business models for news Can everybody hear me? Nice My name is Harry backland. I'm the director of operations and one of four co-founders at city bureau We're a civic journalism lab based here in Chicago so we're kind of partway between a media outlet and an education group or kind of think tank we're working to make Practices for producing local journalism that are responsive to communities that have a stake in the stories that are being reported I think it takes a second great. Okay. My name is Sarah schlumbak. I work for the Lenfest Institute It's a journalism nonprofit based in Philadelphia. I just moved back to Philly It's where I'm from and we are spinning up kind of a local news lab there for a period of one year So part of being here too is if anyone's interested in talking to me afterwards collaborating We want to run experiments for the next year on how to better kind of pair technology with local news with kind of a focus on how we Just find ways to for local news to be more valuable to folks How can we pair up stories of what you're really interested in? Find ways to have news arrive when it's most valuable interesting and relevant to you But before I came to Philly, I co-led the Guardian mobile innovation lab Up in their New York office for a couple of years and ran a lot of cool kind of mobile storytelling experiments there And then before then I was at USA today as a mobile product manager and before that I was in Philly Where I kind of started this whole journey Helping them launch their first mobile apps, which feels like it was like 80 years ago But it was like eight years ago So that's kind of my background I did go to journalism school as well But I've kind of found my way onto the product and technology side file this one under we love it When a plan comes together is I we understood like the last session talked about business models and about how Publishers essentially have to look for new ways to keep their business going essentially and Audience and the connection with their audience is going to be key And so we're just going to be discussing how to cultivate genuine relationships with your audience and experimenting to do so Before we begin though, we'd like to get a sense of the composition of the audience So how many folks here are from legacy news organizations where your digital product is attached to broadcast or print? Okay, and then how many are digital only? Okay, so almost like how did you are there any other folks you want to understand? How many of you come from business or how many of you come from editorial or something in between? So which one which one all him so mostly product them web-dev Hey, how about other folks who would identify as coming from community media in any sense? Couple okay, that's interesting. Okay. Got it got it. Okay, so we are also Highly interactive here very much organic I'm going to be roving with this microphone and if you have any questions Please jump in but we'll also be turning to you guys to to get your feedback to help guide this conversation In a way that's going to be more beneficial for you so I'm going to start out with the first question for you guys is There are Loads of best practices out there Why experiment I think I just have a quick thought it might not be the most insightful one, but um having worked in a couple of legacy news organizations and Worked with a lot of engineers and a lot of editors I'm always struck by Like the cost of change And kind of what you might think a small tweak on kind of the front end of a product You know it might be kind of making a small change but when you think about kind of all the pipes and the plumbing and the things that it takes to kind of Um Change infrastructure to support new product development. It becomes really complex So one of the reasons that I think that experimentation is essential in in most places and in particular Digital news is that you need to be testing things before you want to scale systems that support it right so if you want to do things like personalization or customization or One-on-one conversations with your readers. It's good to know a little bit more about what works Before you start building kind of scalable systems to support it in the long term Which is why kind of doing doing quicker tests and measuring them really effectively Which we can talk a little bit about later kind of knowing up front what success looks like It's kind of another great part of experimentation. It's unlocked a lot of You know good work for me and the teams that I've been on Is it's kind of one of the reasons that I think it's so so essential Yeah, I would just add to that that I think best practices are good Inherently but what will make one's editorial product really sing is its value prop which requires it to be unique So while they're probably a handful of gold standard rules It's also really valuable when you can identify the ways in which you zag when everyone else digs And you get there through experimenting Sure Yeah, I might zoom out on the question and then think a little bit about what city hero could bring to that conversation So if the question is why do we need to experiment or why should we experiment? I think innovation is a hot word. It's probably been a hot word for a long time probably before our time I Became in many different things and I think it's important to think about what we're talking about in the context of news I think lately when in journalism when we talk about innovation We're talking about a response to a crisis in the industry that like we have to respond to to survive And then within that too if if innovation is happening in response to a crisis Some people are talking about the response in terms of saving money whether it's their own companies because they're Running a media company or whether it's our own jobs because we love doing this and like getting paid to do work That we love and then some people also are talking about Responding to that crisis in order to save a critical public good. That's necessary for the democracy and Maybe even before that for any kind of collective life And then the kicker is that most of us are in both of those camps at the same time understanding that this is really important work and Also trying to find a business model that will work for it I think where city year was coming from I was really interested that the last discussion Kind of focused around the end of the advertising economy or the decline of the advertising economy and the rise of these other revenue models whether it's subscriptions or metered paywalls I Think all of those innovations are kind of centering around a relationship with readers that wasn't there when it was driven by Advertising because revenue was always triangulated. So you built a relationship with your audience in order to market that to People who were interested in Purchasing their attention As that drops away, I think a lot of what is driving the innovation that we're doing at City Bureau And that a lot of folks in this room are doing is thinking about ways to build deeper and more honest and authentic relationships with the audience and then Find ways to use that as the foundation for a Sustainable model so being able to activate those relationships to make the work possible and make it better so with a Good half of our audience being involved in legacy organizations the relationship with their audience has been through or because of Advertising so Where is a good place to start? Experimenting making it a one-on-one mutually beneficial Relationship a genuine relationship and when we say relationship We're talking the reader and the news outlet, right? Is that what we're talking about? I'm putting it back out to you when we talk about relationship. We're talking about the reader and the news outlet Yes, yeah, okay, so to take a step back where to start especially if you're coming from a legacy media organization But your newsletter work is that we can say you didn't like that question Well, I mean well, so I think this might be a good time Terry mentioned to talk about so one thing we've been doing at short scene that's been really fun is Doing a deep dive on newsletters So I've been spending a lot of time reading a lot of different newsletters any of you want ideas or suggestions talk to me after And and what we've come to find is that there's like three different ways that newsletters function in email But I more broadly like to think of them as like a living room and you as a reader get to Invite the news organization into the living room of your inbox and it's kind of a private place It's different from when you go to a web browser or even like a social media page It's something that's just yours alone And so the way that that kind of plays out in an experimentation is that you get to ask yourself What kind of what kind of company or what kind of guests do you want to be and what kind of story do you want to tell? And I think that becomes really fun when you think about your value proposition and where you see your ultimate ROI for the reader That makes sense. I guess one comment tangential comment I might add I was just responding to we didn't have a chance to talk about it right before but this idea like the Decline of the advertising industry or the advertising revenue I mean, I guess that the different take I have on it is that like advertising particularly online is is Alive and thriving and is a huge business just not for us anymore Right like just given the current state of the industry and and I think that kind of the current ad model with its You know what makes it so successful is its targeting And you could almost just kind of argue that metaphorically that Advertisers kind of know their audience enough to kind of give them the types of ads that might resonate with them a lot I know that one of my colleagues If you don't know you see like German or subscribe to his weekly newsletter called the solution set should he's really brilliant But he tweeted the other day something about how like an Instagram ad finally got him, right? And he was like shaking his fist, but it was also this really great Like sweatshirt that that he was really into so anyway And he thinks a lot about kind of connection with audiences And I think that one of one of the things that I think that we could do more of is in a more ethical way Collect information about our audience that gives us a sense of what they want to read what they want to see when they want to receive it and Kind of just create a better model for relationships through content and community engagement That that it has similar principles share similar principles with the kind of the successful ads that you see today But kind of adheres to all the changes and impact that we'd like to have in communities through through news and engagement So I don't know would you guys like to kind of challenge that notion at all? that we're trying to Inherit some of those principles or kind of adopt them, but through content I like that. I feel like if the compliment to that also is Engagement also a very hot word right now, but I think what that often means is Direct correspondence and relationships with readers. So being open to feedback from readers and making the experience of that feedback part of What an outlet is providing when it's providing news. So I think that That might be the sort of limit to collecting really rich data about what people want is if we already come with all of the categories Established there might be things that we're missing or we're also not making not letting readers or participants in media Set the terms for how they want to engage and and I think that sense of participation is Driving a lot of the new revenue models or at least is an important ingredient in something like subscription or membership Yeah, so Harry bring up something interesting because we talked about Newsletters and data which are digitally based, but city bureau is Face-to-face. Yeah what How did how did it come about and what is the like where did you start? especially when it came to creating these relationships with Established media organizations sure I'll try to keep this quick because it's a it's a good story, but it can be a long story Hold on a second. How many people are familiar with city bureau? Okay, not enough. Go ahead. Nice. Yeah, that's great Thank you Thank you for being here. We love sharing our work especially with people who are experts and asking a lot of the same questions City bureau started in 2015 It was started by four four of us We were all working in different areas of media come out of local publishing and operations and community media My colleague Bettina Chang was an editor most recently at Chicago magazine Darrell holiday was a local reporter crime beat neighborhood news and Andrea Hart was doing Youth media work working with local nonprofits in the city All of us were frustrated with some of the conditions of the Chicago media ecosystem Really inaccurate misrepresentative coverage of whole neighborhoods, especially around issues of race a real lack of pretty every kind of diversity at every level of Chicago media and deep distrust between many newsrooms and a lot of neighborhoods in Chicago and we're I think we're feeling very limited in our own work So it's we bootstrapped it in the beginning the zero dollar budget We got a group of reporters together and started a fellowship, which was really people just getting together to Report on stories that they felt like should be covered and kind of build some mutual support around that work So we get together on Wednesdays and eat pizza and file FOIA requests and start to partner with outlets to publish that work From there we the fellowship grew into a paid opportunity. So we run three cycles a year ten reporters Come together working teams around issues and we partner with outlets around the city to publish that work There's all kinds of reporters in our cycles, but we're really active about Recruiting emerging reporters of color and other people who are underrepresented in Chicago's media We also run a open workshop series called the public newsroom. So every Thursday evening we have some kind of free Hands-on skills-based workshop where a journalist or somebody working around a local issue comes in and presents And it's supposed to be something beneficial to the people who show up for this So they get some kind of new skill or information and it's also supposed to change the work that is being presented So if a journalist comes in we hope that they are open to the feedback that they get in that space And the last program, which I think is maybe most relevant to the conversation about innovation is documentaries We're the short version is we're training and paying people to cover public meetings in Chicago So there's a form on our website anybody can fill it out If you fill it out, you're invited to come to a training if you come to one training You're eligible to take paid assignments to go to government meetings in Chicago and either make a recording or take very structured notes Or live tweet it and then we collect all that information and make it available to the public to other journalists To try to create sort of a groundswell of coverage around Local journalism and also just engage a lot of folks and make it a lot easier to participate in the process And the last piece we're we're building some Basically a user management system and a set of scrapers that pull all the information about the meetings in the city and then make it Really easy to assign those out to Documenters who are interested so we're working on that and are hoping to have that come complete in the next couple of months All that said sometimes our work is talked about as being sort of way on one end of the spectrum in terms of engagement and You know what it means to be engaging with Readers and an audience and I think that's true in some ways. We're proud of that in some ways, but I Think there's a lot that we've learned that we want to make useful for news organizations that are working across the spectrum and I think No matter what kind of outlet you're at this question of which direction you're facing whether you're thinking more about building relationships with readers and talking to speaking to the kind of full person that you're you're there will be buying your product or Whether you're facing in the direction of what the ad economy had asked for from us, which was really heavy metrics and kind of a very rationalized picture of what Decisions like that we're gonna how they were gonna happen So I do feel like a lot of what we learn is can be applied anywhere And I like I think the newsletter is a great example because that's an example of legacy media organizations taking work that they already do and finding a way to Present it to people in a way that's much more intimate and allows for more feedback and I think these things are possible across the spectrum So does anybody have first of all does anybody have any questions? This is not the end of the presentation. I'm just checking in with all of you Good so far Okay, so what about how To innovate to experiment let's get into the really the nitty-gritty because and You guys are gonna have to correct me if I'm wrong here, but from a product standpoint You or from a tech standpoint You've got either insight into data or some sort of usage statistics You're you consume a lot of media you see how other folks are doing it Successfully and yet you've got all of these ideas and no Audience no when I say no audience no partners in other parts of your business to get this experiment these experiments going What are your suggestions? What have you seen in your experiences? From an operational standpoint Yeah So one of my favorite things to talk about is organizational design I just think that one thing I've learned is that it's wonderful to have ideas But then it's also the execution and then you can't really do the execution without collaboration and clarity of roles and so it's been really really Rewarding to work with different media organizations through the work at Shorenstein looking at their newsletters and specifically seeing What happens when newsletters are run by just one person and what happens when they're run? across different teams when they're shared across departments and What's neat about it is that I think you need to have buy-in across departments I wonder how many of you have kind of come across that where you have a new idea and You get only so far and then you realize you don't have buy-in within the Within the institution to keep going, but I think Getting everybody on the same page is really helpful So thinking of the newsletter is not just an editorial product, but something that Is also a business product Can be really helpful and that's why I have this thing I really like I agree about the term engagement because it's thrown around all the time But I like this idea of engagement is the middle path You know, there's like editorial and there's business and it's been church and state And I feel like the engagement folks often can kind of form this bridge For having conversations that are useful so that we really can actually Make sure that we're reaching people with the things that they want versus what we think that they want So I think that starting with that is like who should be in the room right now to have this conversation It's a good place to start Well one of the things that worked really well for us in the Guardian mobile innovation lab is One we were completely multidisciplinary right so I think that there's kind of this slow awakening to the fact that People with lots of different expertise need to come to the table like he said to kind of execute analyze Market fill something with content Give it kind of a spirit so In the lab, you know, I was the product manager and there was an editorial co-lead That was kind of transformational as well so kind of to share decision-making from a product perspective and an editorial perspective and Sasha and I both had experience on the other side, right? So I have my master's in journalism, but became a product manager She was the editor of the lab, but had had had various product roles at the New York Times So so that was a pretty important piece to us being able to effectively run a lab And and run experiments that were useful for users, but also like very editorially sound And then the rest of the team looked like, you know, we had two engineers an associate editor and A product designer, right? So that's kind of what I tend to think of is kind of table stakes for if you're going to do something innovative and digital but also Be a great a great piece of content. So What we did was We sat down we were there for about six weeks together and we would meet in the kitchen every day around lunch and just talk About all of the things that kind of came to mind as better ways to use technology as it relates to journalism And me being like a constant notetaker or product person ended up with like 15 pages of notes of like all the things we wanted to see in the world and A couple of them were things like, you know, a better use of notifications Instead of kind of the very irritating intrusive version of breaking news alerts that you see today And this was like three years ago now And and we had this really long list and then what I did was I just started putting them into categories Right like some of these things look similar and and this falls under this umbrella And we came out of that process with like five Areas of focus for the labs to give ourselves a little bit of structure And included things like notifications like how can we build better notification formats for news? Live coverage, you know, we hypothesized. It was a bit miserable right now. It's very text driven You can't get caught up very easily when you go into a live blog It's hard to scan stuff like that And so we had these five areas of focus and then we did that thing that like if all else fails in a news room just offer people snacks and We would have weekly office hours and just say like hey we're thinking a lot about technology and innovation and journalism and we love the Guardian and I know we're new here, but Please come eat like ice cream cake and popcorn with us And and let's see what we can come up with and yeah a really wonderful business reporter named Yana Came and said hey, you know, I cover the jobs report the first Friday of every month or the last Friday. Sorry, Yana and We send this push notification out and it's totally indistinguishable from everybody else's push notification about the jobs report Which if you've ever gotten that alert says like this is the percentage Unemployment rate and there's so many jobs are added So we just came up with this kind of cool idea where there's so much interesting stuff That's embedded in a jobs report in terms of like socioeconomically which you know sector of the population is being impacted like who doesn't does not have jobs and We built a little notification that had Little buttons on the bottom and it said here's the jobs report high-level numbers now Do you want the good news of the bad news first? And you could kind of pull yourself through like a little explainer of the implications of the jobs report without leaving your lock screen Which we thought was pretty cool And like a fun thing that we learned through experimentation mean like 14 people signed up for our first experiment And we said do you want the good news or the bad news first with like thumbs up thumbs down emoji? And we realized just for talking we talked to like four people and they're like Oh, I thought you wanted us you were rating the jobs report as in like good jobs report or like bad jobs report And that wasn't what we were trying to achieve So we changed it to like a you know smiley face and a brownie face and like those are kind of There is this tension between like granular insights and then kind of like global strategy, right and how you approach things and I Think that one of the things I struggle with when I'm talking to stakeholders about innovation work is that a single idea for an experiment Can can sound so small? But you're trying to get it a much bigger insight through kind of launching some things small And you are trying to get quantitative and qualitative feedback and get a full picture of how people are experiencing things And I mean unless I'm wrong like I think that's a very new discipline to be bringing to news in general And then layering on kind of that product approach They can be very Kind of granular and interesting, but and it builds and there's momentum, but it takes a while for people to see that so It's just one example Assessing Success so we talked about you early on mentioned what does success look like how do you how measure it? How do you look at it because? Harry Citiburro isn't natively Connected with metrics like especially like that we're used to so Go down the line and talk to me about how How we find our success. How do you find your success? How do you measure? So the first thing is this brings up another question, which I have if I may Which is you know as we do move away from advertising Those metrics around just like abundant content How are those going to shift and what are those new metrics? I think there's a lot of work happening around Moving away from like the so-called vanity metrics to these new ways of Pointing success One really clear way is subscribers just to go back to newsletters is like What's the rate of people who are subscribing and how often are they opening and Then also do by the way, they'd want to donate or become members. Those are our favorites Not that we have favorites ever obviously But I think you know those are some key ways that we can tell I think It's also just kind of a success when you create something an editorial product that didn't exist before While still you know using the resources you have and ideally valuing your staff in a way where they're not being over leveraged That's like a really big success From especially if you go back to that work design thing, so those are some of the things I would be thinking about So I was gonna say we do I think we're not at all opposed to metrics and we do keep a lot of metrics So what are you measuring? It's not I think we measure a lot of probably a lot of the same stuff that folks in this room are Measuring so we track our newsletter sign-ups. We keep careful track of social engagement We publish our stories with other outlets, but as much as possible We try to get metrics on who's reading and as much as we're able to work into our agreements I think our and we also do it a ton of evaluation But I think our orientation is like it and to your question care I think it's from what we've seen it will be a shift towards qualitative from purely quantitative or towards Maybe even towards a better relationship between qualitative information about reader decisions and quantitative Because like we'll do a survey after almost any event we'll send something out and We may not run a ton of deep analytics on the responses because we may do a public newsroom that 15 people come to and some of our best ones Are also very small because the people they're niche and the people who show up really care about them And like the percentage of people who answer a certain way to a response I mean the sample size may just not be big enough like it's the The metrics in that sense aren't meaningful But what they write and the relationship between what they write and why they check a particular number Starts to inform our decision-making and also starts to inform how we read those bigger picture metrics So I think that's also like what are we going to do with all this data? Like we're going to continue to use it I hope but I think we'll Read it in a much different way and and have different Goals and what we want to see it delivering for us and for readers because the metrics that we get also like are not Self-evident like we don't we don't actually know why things are happening, you know even if we can like really thoroughly segment and Track people through a say a subscription funnel why somebody's actually motivated to Take a particular step like they may not even know and so the more that we can Have that conversation and better understand how our stakeholders feel about us and kind of fulfill their Expectations, I think that will be important for success in this new economy So are you nodding a lot? Yeah, I think measurement was one of my favorite things about the Guardian Mobile Innovation Lab because when we first started out We didn't know how we were gonna measure And we kind of stumbled upon our strategy Kind of serendipitously, but I'm so grateful for it and and that is really that Some of the reasons that we're so stuck I think on vanity metrics is that they're so easy, right? It's like well, we published a story that had 10,000 page use and then we published another story that had 20,000 page use So the second story is twice as good, right? Like that was a success And that relies on having a benchmark for success, right? Which if we're now like eight ten fifteen years into kind of like digital journalism You've got a lot of legacy vanity metrics that people kind of keep using but for us when we were we were building completely new formats like Like a jobs report notification explainer, which has no benchmark for it, right? So we talked to some really smart user experience Researcher folks at the Guardian office in London and said, you know, how would you measure this? And they said well, you know, we set the bar really low and said listen, we're doing something brand new These formats have never existed We just want to know we apply technology to this content was this useful for the reader and was it interesting? like that was it and If it was useful and if it was interesting then we would consider it like a success in the lab Because it's all additive to kind of all of the engagement and content that the Guardian was already kind of creating through through other means And and it certainly evolved from there and we of course looked at things like how many people opted into these job notifications and We did really granular metric setting, right? So we would have a whole custom GA Kind of implementation ready to go where we could see, you know If people were tapping on these little buttons that said it was a good job support was a bad job support When did they fall off and why and what time of day and in what country, right? And we actually hired people to do this for us, right? So we initially thought that we could have one analyst on our tiny little team And we were hiring for a lot of roles that we didn't have experience in right? I'm a product manager Sasha was an editor And we quickly realized after bringing in these poor folks that we were interviewing is that we really needed like three people right because analytics and measurement to me breaks down into kind of these three categories which is somebody who can kind of talk to you about What you need to measure and track right like set up kind of all of these custom tracking implementation frameworks like Like making sure that you have their geolocation and making sure that you have the action buttons on your notification Tracked so there's kind of that that tracking framework and then you need people to be able to implement the tracking Right, which is like a really huge task in and of itself And a lot of people like to drag and drop Google Analytics tracking But if you're doing something experimental you might need to get a little bit more granular So we needed that type of person And then we needed somebody at the end of the experiment to look at all the quantitative and all the qualitative data and Analyze it for us right like look for trends that takes a lot of time So we worked with a company. They've since been acquired. It's called hero digital. They're based in Philly And they did all of that for us right and they were kind of these spiritual gurus Like we would get really excited about the product and how we're gonna build it We would talk to them for an hour and they would deliver this like four-page Bible back to us and said, okay Here's all the questions that you want to answer by the end of this experiment And here's how you qualitatively and quantitatively measure against each of these questions Before anything ever launched which was totally kind of transformative for us, right? So we knew going into every experiment that we were going to be able to answer at least the questions that we could imagine in advance and And that was a really wonderful experience and we've written up, you know I don't want to kind of go on too long about it here But that would go into every write-up after we did an experiment we would publish all of our findings on medium Which was another kind of very like, you know Open thing for us to do and all of our code is kind of on github from that lab and we aspire to do the same thing Kind of in the in the LENFAS lab going forward as well But I I love measurement and I could tell you about one metric if it's interesting Called the net interaction rate. Does anyone want to hear about the net interaction rate? Just raise your hand. Okay, cool. Awesome Yes It's so it's such a great metric and it people tell me that it's like a net promoter score But I had never heard of that before but anyway Since we were building these new features and people were like engaging with it a lot They had to like touch all these action buttons or tap on a lot of things in a new live blog format We were trying to acknowledge the fact that like some people are going to have a negative experience, right? Like sometimes they're gonna tap a button on a notification. It's gonna go away And they really I didn't want that to go away, right? And the nice thing about running notification experiments is that you can send them another notification with a link to a Survey to tell us how it went. So that was like a really great loop a few back loop So so one of the parts of this process is that we would talk about all the ways that someone could like touch the experiment Like all the ways they could interact with it and we would code the interactions as positive or negative Right, so if somebody hits the button that says like stop this thing that was negative If somebody clicks through on an alert and it took you to an article that was positive They wanted to engage with more of this content So what you do is you just kind of take the positive interactions and you subtract the negative interactions Divided by all of the interactions and you get either kind of like a positive or negative Percentage point at the end, right? And what that did was it took into account kind of those negative Experiences they were going to happen But for us our measure of success was like on the whole overall if you were to summarize the output was this positive for folks And the even cooler thing about that is that we would like recode things as positive I really advocated for neutral interactions Right, and then that kind of like changed the game a little bit But it was this really flexible and wonderful metric that was so quantitative. It's so qualitative at the same time And I you know I would highly everyone probably has their own version of this and their organization But if not it's worth a conversation With kind of your analytics team your product team or whomever about kind of when people are using your stuff What is positive and what is negative even if you don't implement the metric like that conversation? Seems really essential to be having one thing on the subject of success that I think can sometimes be lost what is right there for us, which is also ease and simplicity you know, I think that Coming from an editorial background. I I love getting my head around the story But there's also just like what's right in front of us with the beauty and the simplicity of whatever Product we're engaging with and I think that's a whole nother part of measuring success of whatever we're producing So when you say simplicity you're talking about design. Are you talking? Okay? Yeah, I mean I'm designed for sure It's really great when things are aesthetically pleasing But then in addition I do mean to I think like In the last discussion some of you may have heard one of the Q&A questions was like It would be terrific if there was a way to subscribe and unsubscribe from news publications all in one place in the same way that I can subscribe and unsubscribe from podcasts and You know, I think that's an example of something where from a you know design perspective We would benefit thinking through some of those things Just one little thing an annexed about a notification We did do experiments other than notifications by the way, but it's easy to talk about For the presidential election We worked at the Guardian to do like a live data notification So you could sign up a couple of days before the election and get kind of the real-time results in an alert on your lock screen And it would update itself right it kind of acted as like a little ticker Which is a new way to use alerts normally people send an alert when the election like kicks off, right? And then when key states get announced and will send an alert like Kentucky and Montana went for this person But this allowed it to sit on your lock screen and constantly update anyway There was a chef in Australia who kind of responded to our survey and said like this was amazing Like I was in the middle of a shift and I was just super interested in the outcome And I didn't have to kind of like open a live blog or do this or do that And it was very easy and intuitive and like respectful of his time Yeah, and yeah, we we were always really grateful to get that type of feedback Why doesn't a chef reading his phone in the middle of a shift not bring comfort? That also reminds me I think I read something today about how the economists I actually haven't looked at it But they just changed their mobile app with like this very specific intent of like Not overwhelming you Which I think is another really cool thing Yeah I feel like we're kind of like funneling down to that but so many of the questions around innovation and design and Engagement, I feel it comes and we're talking about it before this idea of friction like who's who's friction like when there's friction Is it because you're making You're taking steps to accommodate What the user wants or needs or is it because you're putting up obstacles to so that your metrics look better I just think so much of it comes down to people want to be respected and that sense of respect is a much better foundation for The news economy then the advertising model was Yes, just excellent point Does anybody have any questions, please Good start do it Growing up in the Chicago what in the Chicago news market, but you know consuming news, you know It is such a high tower thing in a lot of ways Like there's a lot of news media here is not it's and I'm hearing a lot of newsletters a lot of push notifications That's all one way communication to a user and I find and even today as comments are becoming sort of pushed Being turned off on news websites at one point do users get the ability to talk back to organizations and or Also, like, you know, we're not data. We're humans We want to be able to interact and I think a lot of the reasons why I'm leaving traditional media Consuming traditional media and going towards organic podcasts is because I have that two-way Communication with the creator, you know, what how are you creating engagements with users to combat that kind of stuff today? And it's a complicated understand. No, I love that question. Can you actually though answer quickly? What what it is about podcasts that you think is different? So it's similar and different I think the reason why I go to podcasts because they are more niche and they're talking about topics that I care about versus You know one other bone to pick and I hate to say it's like I get breaking news alerts for stuff I really just don't care about and I can't turn them off and it's like I'm not a huge sports fan But I get breaking news alerts from news organizations in Chicago. I don't care and I can't really customize that very much But when I go to podcasts, I can't select what type of content I want and want to listen to right? So I think that kind of answers Yeah, I mean I feel like everything savior is doing is in response to that problem and Each of our programs like the idea is that there should be many many points of engagement that people Can take to participate in the process of producing local media not just like in engaging within the sense of commenting on a story That's already been published But on having access to journalists while they're reporting a story Especially if that story affects their lives or is about the conditions of their lives So I mean in practice the public newsroom like we're all at the public newsroom almost every week And there are regulars at the public newsroom and we use that as a space that people come to to give feedback We have editors office hours also which are publicized so Bettina Chang there's a coffee shop across the hall from our office and Every Wednesday every Tuesday afternoon from 3 30 to 5 30. She's there with a little Sign black and really whoever wants to show up and talk about something and there's often a lot of kind of Engagement around it to people can tweet at her if they have questions and The fellowship to is designed to but there's a pretty low barrier people need to have some experience producing media But the expectation is not that you're a professional journalist It's that you want to make a run at producing media that matters to you or Or that you think matters to the city and Documenters especially like that. We have about 350 people signed up for the program right now and roughly 200 that are eligible to take assignments And we're hoping that the volume of meetings that they're taking and just the amount of engagement in that program Scales a lot over the next couple of years, especially as we grow So yeah, I'm totally with you and I think the The question that we still have to answer I mean we're very much a startup We we bootstrapped it and we got some funding and now we're building out some of the infrastructure that I think will sort of See how much we can operationalize this and make this kind of a model for how media could work Yeah, and I hope that what we do can also be useful to Legacy media outlets that are sort of in this position of having a more traditional One-way relationship and and so you have some relationships too with other organizations like Mississippi today You're about to launch up in Detroit with I'm gonna screw it up. It's either DET or DTV. It is DET What has the what what of those Commerce conversations been like how that adoption that receptiveness to what he was talking about of bringing in Audiences into the process It's it's really early. So we're doing we're piloting Documentaries in Detroit with WDET the public radio station and a organization called citizen Detroit To especially around the elections that are coming up in Detroit and the school board meetings and all the charter school network meetings So we're seeing if documentaries on a smaller scale could be an effective way to cover some of those meetings and make sure that DET's reporters have access to good information about the about education in Detroit going into that election And then in Mississippi There's we've had a lot of conversations with folks in the Mississippi Delta It's a much different landscape than Chicago in a lot of ways. There's also a lot of deep history and interesting connections and but we're intrigued because Reporting in rural areas comes with unique challenges and it feels like having something like documentaries like it's very difficult to drive around for one reporter to cover an area like that, but if you have a Say a retired person who lives up the street from where that meeting is happening who cares a lot and might be going to that meeting Anyway and asking a lot of good questions at that meeting if they could go and take some structure notes and share those It's really really early and we're also Asking a lot about the relationship between Local we think these things should exist and be adopted locally And so how how we can support those without kind of coming in and replicating a lot of the problems is on our minds too But we write about it all the time so we'll we'll let you know how it goes Cool. Yes. They have a robust a robust channel on medium That is a treacherous of information and great ideas. Was that helpful? Awesome. Anybody else have questions


Hello everyone, my name is Jose Delgado. I'm a Corporate Commercial Attorney. A topic we're discussing today is, as an estate agent, how does the Consumer Protection Act affect you? Pretty much it's not a new piece of legislation anymore, but it is intended to govern the rights of consumers where a party is dealing with an individual person or a juristic person that has got assets or turnover under two million rand. As an agent, of course, you are providing services in the form of estate agent advice, drawing up contracts, advising around the properties, market conditions, neighbourhoods, etc. So very often you'll find that as an estate agent, you're in the firing line in the event that there could be a claim by either a seller or generally a purchaser who may be disgruntled. So very often you may think that being the party that's just in the middle of this transaction, you are not liable. Of course, you can indemnify yourself and put certain provisions and conditions in your mandate, or alternatively in the purchase-sale contract, or offered a purchase as it's often called, to try and mitigate any claims that you may be susceptible to or exposed to. Also, very often there's a direct relationship between a seller and a purchaser and you as an estate agent aren't directly involved in that contract as a third party who stands to benefit from commissions, etc. But just be aware of a principle in the Consumer Protection Act. It's called the Supply Chain Management Liability. And in effect, what this gives the consumer is the right to sue anybody in the chain that is provided because of the services. So perhaps the purchaser will sue the seller and you as the agent in the event that something goes awry or they're not happy or there's some form of a claim. So just be sure to either try and indemnify yourself from those type of provisions.


A fiery horse with a speed of light, a cloud of dust, and a hearty high old silver! The Lone Ranger! Before this exciting adventure, a word from our sponsor. General Mills, makers of Cheerios, the oak cereal that's ready to eat, Betty Crocker mixes, and Wheaties, the breakfast of champions, present by special recording, The Lone Ranger! You know one of the best things about summer is those lazy afternoon techniques, and I bet your moms know about one of the easiest snacks ever, a marvelous Betty Crocker marble cake. Mmm, what could taste better with a cold glass of milk or lemonade from the thermos than a big slice of marble cake? And Betty Crocker marble cake mix is the mix in just one package that you can mix in just one bowl. There's no chocolate to melt, no extra bowls or pans to wash, and the same high quality ingredients you choose yourself are right in the mix, including famous soft-to-silk cake flour and pure vegetable shortening. You just add water and two fresh eggs for a cake that is high, light, and, well, absolutely perfect. Betty Crocker guarantees with all her cake mixes a perfect cake every time you bake, cake after cake after cake, perfect, or write General Mills, Minneapolis, Minnesota, for your money back. Ask your moms to bake up a marvelous Betty Crocker marble cake for the next picnic your family plans. With his faithful Indian companion, Tonto, the daring and resourceful mask writer of the plains let the fight for law and order in the early western United States. Nowhere in the pages of history can one find a greater champion of justice. Return with us now to those thrilling days of yesteryear. From out of the past come a thundering hoof-beats of the great wharf, Silver! The lone ranger rides again! Come on, Silver! Let's go, big fella! I am Silver! A creek which flowed southward into the Lano River formed a dividing line between the Jed Elmore land and the vast holdings of the lazy Y Ranch. Jed and his wife Ella were waging a losing battle against the dry barren soil, which they tried so hard to cultivate, and Jed had finally called in his foreman for a discussion. Jed Ella and Tex the Foreman sat in the living room of the Elmore farmhouse. Oh, you shouldn't talk in Tex. We gotta do something or give up altogether.  Now, don't go talking. They've given up, Jed. We own this land, and we just gotta make it pay one way or another. Sure, but how? That's what I'd like to know. Jed, the boys and me were talking it over this morning, and we hit on a good idea. You did well. What is it? There's nothing wrong with your land that irrigation won't cure, Jed. Oh, we talked to that Jed and I, but Jed says it isn't possible to irrigate it. Why not? Look, Tex, you know as well as I do that the waters of the creek run through a regular gorge all along our property. We couldn't dig irrigation ditches deep enough to reach the water. Wait a minute, both of you. There you are. Well, we could dig irrigation ditches across your land just a few feet deep, leading from the creek. But, like Jed, just point it out. The water's fully ten feet below the banks all along our land. Sure, but if we build a dam across the creek, what? Those high banks would be natural sites to hold plenty of water to fill the irrigation ditches. A dam across the creek? If some did, Tex, I think you've got something there. I never thought of doing that. But wait a minute, Jed. What about the folks at the Lazy Y Range? Wouldn't the dam there cut off the water to keep their cattle from getting what they need? No, ma'am. They don't use the creek for water, Neckaddle. The Lana River runs along the south boundary of the Lazy Y and supplies more water than they need for their cattle. Yes. Tell the boys to get materials over to the creek in the morning. After we get that dam built in the irrigation ditches dug, our land is really going to produce. Oh, whoa, boy. Whoa, whoa now. Well, now it's almost finished after a week of hard work. Isn't that a sight for sore eyes? Oh, Jed, it's grained. And the water's rising already. It sure is. What's going on? Oh, it's finished, Jim. Why is that dam we can be mighty proud of, too? Tell the boys to come to the house, and I'll give them all an extra fancy supper. We sure have good reason to celebrate today. Thanks, ma'am.  Yeah, we sure got a good price for those cattle we took to Austin, dad. Yeah, but I got ahead of to you, sir. You sure know how to drive a bargain. Oh, here comes West, dad. He went to Huntsville Strait today up along the creek. Whoa, whoa, whoa, whoa. Hey, boy. Hey, boy. Yeah? I found out something you ought to know. What is it? Elmore and his men have built a big dam across the creek quite a ways up from here. What? And all the water's backing up behind us so he can build his irrigation ditches. He should have talked to us first, dad. Well, it's too late now. That dam was built to stay for a long time, looks like to me. Of course, it won't really affect us, dad. Our cattle get plenty of water from the river. But Elmore should have asked us anyway. We can't be sure if it's about a thing like that. I say we ought to do something about it. Yeah, maybe still. Mom would want us to be reasonable about it. She likes the Elmores alive. They have to irrigate the land or give up as far as... That's neither here nor there. And what's more... Mom isn't here to raise any objections to what we do about that, dad. You'll be back in St. Louis in a week. Now, I say wait till she gets home and we can talk it over with her then. What you and Mom don't know won't hurt her son. Dad, what are you going to do about the dam? I'll give Elmore a chance to do something first. But if he don't, we will. A week had passed when the lone ranger and his Indian companion, Toto, made temporary camp in the hills a short distance from the town of Tarot. Toto went for supplies and returned about noon. Oh, Toto! Easy, Toto. Any news in town, Toto? There are plenty of people around town today, Kimo Tubby. Yes, it's Saturday. Well, we hear men talk in Capay. They're trouble, maybe. Trouble? Why? Well, it seemed like a farmer named Elmore built a big dam up in Crick about a week ago. I've heard of Jed Elmore. His land needs water badly. Ah, but owner of Lazy Y Ranch, Plenty Man, bought dams. John Pitman owns a Lazy Y. His cattle get all the water they need from the river. Maybe so, but me hear Pitman plan to dynamite dams. You say it's a big dam, Toto? Ah, me hear him say the regular lake of water behind dams. It built across wide gorge. Dynamiting it will send tons of water rushing downstream, telling what damage might be done. Am I right? Elmore won't stand for Pitman doing that. Me hear him say Elmore have only two men on farm. Pitman have over 50 at Lazy Y Ranch. Yes, that's true. If I could get two Pitman, perhaps I could make him see reason. Him in town with sons. Them already have dynamite on wagon and start for dam with plenty Lazy Y cowhands. The dam is on the opposite side of town from here. We've got a good start by now. We'll have to do some hard riding to get there before they blow it up. Here, Silver. Eh, just be risky, Timo Sully. Pitman, not no Lone Ranger. Maybe you'll not get chance to explain. We'll take the risk. Let's get moving. How do we do this? Later, the Lone Ranger and Toto moving along the creek trail at a fast pace came with inside of the dam. Off to one side they could see a small group of men with their hands raised. Surrounded by others with drawn gun. Out of Pitman's men are holding Elmore in his men's bay with drawn gun. There's Pitman with his sons and mothers near the dam. They're getting ready to set off the blast. That's not good. Pitman, wait! Hold this little left tunnel, take cover.  Come on, boys. That's too many for us. I could think of a way to reach them before they set that blast. They blow up dam, Timo Sully. Make a water and let loose. Yes, we're too late. Now that they've blasted that dam, they'll turn their attention to us. But get away from here now. We'll find out just what damage has been done as soon as we lose Pitman and his men. We'll continue our Lone Ranger adventure in just a moment. It's the sound of a mighty American Airlines flagship taking off. You know, being an American Airlines pilot is an exciting job. And now, thanks to Cheerios, you two can cheer in that fun. Because inside every specially marked package of Cheerios, you'll now find a free American Airlines air travel game. Yes, a free airplane game for you and your friends. Complete with instructions, four airplane playing pieces, a spinner and two playing boards. You're the pilot in this exciting air travel game. And you play on a real American Airlines system map that adds to the fun. On the back, you'll find another paper game board with lots of important information every American Airlines pilot must know. So how about it? You be the pilot. Get your complete American Airlines air travel game today. Free in Cheerios. Look for the special Cheerios package with a flying airplane on front. Supplies are limited, so hurry. Ask for Cheerios today. The ready-to-eat Osterio that gives you go power. Now to continue. The Lone Ranger knew that with a blasting job over the lazy Y-Med would turn their attention to him and Toto. He proved to be right. You could hear Pitman calling to his men. They're coming, Toto. They're looking for trouble. They'll have to make a run for it. Let's go. Come on, Toto. Come on, big fella. Faster, Toto. The Gallon flight's valiant silver and the fleet-footed paint-horse scout soon out-distance their pursuers. Though many bullets had been thrown their way, the Lone Ranger and Toto, fortunately, had been just beyond ranged and got away unharmed. After about an hour's fast riding, they grew rain on the shore of the Lano River to the south. Oh, Toto. He's carrying us home. The rest of the horses are wild tunnels. He's coming. He's coming. Look, Himatabi. What? It seemed like water come up high on Banker River lately. Then go down again. It must have been caused by the blasting of the dam. The creek flows into the river at this point. We know tons of water were let loose by that blast. That's right. When dam blow up, we see big wall of water go down creek. We think maybe... Himatabi, look. Well, what's the matter? Look at Railroad Bridge. It's tagged down at one end. The Railroad Bridge? Yeah. I know you're right. The end supports to the bridge have been weakened by the floodwaters. We'll go and look it over. Easy, steady, be calm. Come on, Toto! Over, over, over. Cut it out. Bridge has been damaged, all right. Listen. Ah. He's here, crane whistle. We think it back on this side of river. The trains in the east. If it gets too close, it may not be able to stop. It'll be wrecked at the bridge and going to the river. That's right. What we do, we try to flag it down, Tutto. Hold still there, hold still! Reaching against time, the lone ranger and Tutto heard silver and scald along the railroad tracks. Hurry boy, hold still there! Then, as they rounded the bend in the tracks, they saw the seeming iron horse roaring toward them. Hold still there, hold still there, hold still! Stay here in the middle of the tracks, Tutto. They'll be sure to stop them. Meantime, inside the cab of the railroad engine, the engineer called out to the fireman. Hey, Bill! Look up ahead there. What do you make of it? A mascot who, down a wide horse, has an Indian with him. Look at him, and another minute will run smack into him. And I'll do it, too, if they haven't had enough to get out of the way. They're not going to stop. They'll have to get off the tracks. Hold still there.  Easy, easy, easy. How do you think about that? Ready. And what we do? They'll slow down to the bridge. I'll ride alongside and get aboard the fuel car behind the engine. Hold still there!  Meantime, John Pittman and his men had given up the search for the lone ranger and tonto, and it started for the lazy Y ranch house. As they approached the place where the trail crossed the railroad tracks, Pittman's son Jim suddenly cried out when he heard the whistle of the train as it headed south for the river. Dad, there's the train from the east. Shoopin' catfish. Move my old skinnish alive from that right in the course of the river to town to meet her at the station. She sure will. There hadn't have been for that man's outlaw leaving us so far from the ranch with the wind there. Look, there's a train coming in the side. And the mask man too. It is the mask outlaw. It looks like he's trying to board the engine. By the thunder, that's what he's trying to do. Come on, me and me. We'll get there just in time to prevent a hold up. By the way, show him that train. Sharon will grab that mask down for him.  The train came alongside. The lone ranger put silver into a tallow. Waiting for just a moment, the lone ranger judged the distance. Then with a mighty lun, he grasped the iron hand braille and pulled himself from the saddle to the ladder-like iron step. Quickly but carefully, the mask man made his way over the pile of fuel to the engine cab. Just as he reached the cab, the fireman saw him. Hey, what's the- Stop the train! This'll stop you! No, it won't! No! Hey, what's the- Holy smoke, the owls!  The bridge has been damaged. Stop the train! Hurry! Oh, believe me, man! It's a trick! Stop the train, or else! Good! Guess I gotta do as you say. Don't think I can stop it, though, before it reaches the bridge! Do close! Get out of the way! I'll stop it! Oh, if the bridge is out, Mr. Willow will be killed. You can't stop in time now! I'm jumping from right! Come on, Ed! Jump, Mr. Jump! I'll stop this train before it gets to the bridge. I must do it! Inside the cab of the engine, the lone ranger desertified a fireman and the engineer, worked practically to bring the fast-moving train to a stop before it reached the river and went on to the weakened bridge. Only another hundred yards or so to go! Preparation broke out on his fourth and screamed on his face as he gradually but firmly pulled the brake lever. But his eyes were fixed on the river, which seemed to rush toward him. I must make it stop! The train responded slowly to his efforts, until just a few yards from the keeping space where the bridge used to be, it came to a complete stop. It was close! Freeze, Mr. Willow! He's got here, Mr. Willow! Now, Willow, string him up for this. Let's take him over to the... Hey, Dan! Hey! Look! They turned to the bridge, you're shaking! That's the reason I stopped the train. The fireman and engineer jumped. Here comes the engineer now. Oh, man, alright. I didn't think it could be done. Neither did I for a few minutes. Those masks cutting all masks. You saved the train, Mr. I didn't believe you when you said the bridge was damaged. And if it hadn't been for the mask, man, the train would have gone into the river. That is right. Now, she and Mom's on this train, too. There she comes with the trainman. Hey, golly, it's your mother, alright? Hey, there she is. Oh, there she is. Oh, John and my boy! Hi, Mom. Oh, it's so good to see you again. What are you all doing here? Hey, we were heading for the ranch. We'll be sure the train's stubborn. The bridge has been badly damaged. The bridge damaged! How did it happen? Look, how did it happen, John? I don't understand how that bridge could be taken like that. I'm sure your husband will be able to tell you, Mr. Stetman. This mask, man, who is he? Ah, now, don't worry, man. He sure proved he's no outlaw if that's what you're thinking. He saved the passenger's lives by stopping the train. Oh! Tell me, John, what did make that bridge take? Well, to tell the truth, I reckon we were cut to blame for that, Sheriff. It's you to blame. What do you mean? Well, it was likely, Sheriff. I'll tell you, Mom.  Tons of water were let loose, and, well, the bridge supports were torn away. John Stetman, did you really do a thing like that? Well, I reckon what Jim told you is true, Sheriff.  They've been good neighbors, and I like them. Well, they can't make a living with a land as dry as it is. Maybe that's too... And what more, John, a dam up on the creek wouldn't affect our land at all? Oh, that's right, Mom, but after all, we can't let Jim... You keep quiet, son. John, that mean and foolish act of yours almost caused a big tragedy for the folks on this range, including me. Yeah, I know that. I shiver when I think of it. I'm damn right, Charlie. It wasn't for this man, John. Good thing we didn't catch him in the red skin when we were chasing him, or he wouldn't have saved the train. Damn it, Sakes.  Well, he went up to the dam hoping to stop his destruction, but they mistook it for outlaws. I see, but they didn't try to find out for certain.  John and Jim just don't have anyone to hold them down. No, Sheriff, we can discuss. He said, oh, my, don't think this is a place... Maybe not, John, but anyway, you're not going right home, neither am I. I mean it. Then where are we going? We're going up to the airmouth place. Where? What? I'll use one of the ranch hands horses.  I don't share these. We're going to tell them that you and the men will rebuild their dam for them. What? Yeah, but what's more, John? Your stubbornness and hasty actions are going to cost you plenty because of that damaged railroad bridge. It'll have to be repaired right away and you'll have to pay for it. Yes, Sheriff, I reckon you're right. He's usual. Boys, there isn't a very big female, but you can see who's really boss at the ladies' house. I guess you're better head for Elmores with it while I get to town and fix things up with the rainbows. I see my Indian friend on the edge of the crowd with my horse. I'll leave now. Yes? Please, sure, I indebted to you for shaving my wife and the other folks on the train. I still don't savvy that mass, but it doesn't matter now. That's right, it doesn't. Yeah, I don't know how to thank you. We can do anything for you. Rebuild Elmores dam. That will be thanks enough, Mr. Pidman. Your wife has the right idea. If the west is to prosper, people must pull together. Well, we'll see you again sometime. How do you... How do you always look like? Well, he sure is a fine hombre. But why does he wear that mask? I don't wonder who he is. Say, I just figured out who that masked hombre is. Well, who is? How and when could you? Well, you see, he's wearing a black mask and riding with an Indian and they help people. We know that you knit with him. Yeah, but I saw the horses they were riding. Close up. A white stand in the paint. The stand is named Silver and I found out the Indian's name is Tato. So you see that? Hey, I got to figure that out myself. I've heard a lot about that masked hombre. He's the Lone Ranger. A copyrighted feature of the Lone Ranger Incorporated is produced by Kendall Campbell Muir Incorporated. The part of the Lone Ranger is played by Brace Beamer, your announcer, Fred Boyd. Listen to the Lone Ranger brought to you by special recording Mondays through Fridays at this same time.