Welcome back to another one. If you're new to the channel, I'm Goldpony. I do new car truck SUV reviews on YouTube. And today we are in the new 2022 Volvo S60 courtesy of younger Volvo in Hagerstown, Maryland for more information on their inventory. Please feel free to check out the link in the description box below. And so I am in this one today because this is an incredibly good looking sedan from Sweden, a couple of big changes for the 2022 model year as well. Also you get the four year, 50,000 mile bumper to bumper warranty, which definitely beats the traditional three year, 36,000 mile warranty that you usually find in other manufacturers. But so in this video, I will be testing out and going over everything about this one from acceleration to braking, steering for ride quality, sound system, exhaust clip, all that fun stuff. So having said all that, what do you guys say? Let's just go ahead and jump right into it. And as always, let's start with pricing. And so there will actually be three different trim levels for the 2022 Volvo S60 momentum front wheel drive with $39,250 inscription front wheel drive for $42,250. And then the R design front wheel drive starting at $42,250. But that was all pricing as you could tell for the front wheel drive configuration, you can add all wheel drive to any of those configurations just simply add $2,300 to any of those prices then. But when it comes to the power plant of the 2022 Volvo X60, this is really the main change for this particular model year because the T5 and T6 engines are gone for 2022. And replaced with simply one power plant being a two liter turbocharged inline four cylinder putting out 247 horsepower at 5,400 RPM, 258 pound feet of torque coming into 1,800 RPM. By the way, this particular engine configuration does actually include a 48 volt mile hybrid battery system as well for a little bit of extra power there too. But anyways, power center front wheels are all wheels through an eight speed automatic. Zero to 60 time is going to come in into approximately 6.2 seconds for the all wheel drive, 6.4 seconds then for the front wheel drive. The MPG numbers coming in at 26 in the city, 35 on the highway for the front wheel drive, 25 city 33 then on the highway for the all wheel drive. So that before we do any kind of fun acceleration test or anything like that here in our S60, I do want to mention the drive modes. So the drive modes are actually all located within the center infotainment screen and we'll get more into that in a little bit here but they will include dynamic, comfort and individual. Essentially adjusting quite a bit to be quite honest including throttle response, shift points, steering sensitivity, suspension settings, climate control settings, all wheel drive system, engagement and actually the braking as well. That is a ton of different adjustments that you could do. Most other manufacturers won't allow those kind of adjustments so usually it's just throttle response, steering sensitivity and shift points. So that is quite impressive to be quite honest but having now got all of that out of the way, what do you guys say? Let's go ahead and find a straightaway here. Let's put the acceleration to the test here first and let's see if the S60 really does feel like zero to 60 in 6.2 seconds. All right, so I did put it in that dynamic driving mode and here we go. There wasn't much turbo lag like at all, that's good. This thing's plenty quick. You're not gonna have any issues emerging onto the highway kind of like I just did. Just got it up to 60 miles per hour but yeah, that'll definitely do the trick when it comes to getting on, to merging onto the highway or anything like that. But to go along with that acceleration as always braking is equally important so upfront you will find 11.8 inch ventilated front disc in the back, 11.9 inch solid rear disc as far as that 60-zero stopping distance goes that is going to come in at a very impressive 114 feet and so real quick, let's do the braking feel. It's actually a little bit on the softer side. I kind of expected a little bit firmer of a braking feel but having said that, that 114 foot number, that's plenty good. That's sports sedan go right there. Typically sedans you're gonna find lower 120s if not upper 120s so 60-zero in 114 feet is definitely plenty respectable. As far as suspension and handling goes up front you will find a double wishbone type front suspension in the back, integral link rear suspension front and rear stabilizer bars. As far as ride quality goes, it's 100% soaking up road imperfections. Just hit a little bit of a bump right there. Barely felt it so ride quality is definitely dang good. As far as steering feel goes, I would say tends to lean a little bit on the looser side wouldn't have minded a bit heavier of a feel especially with me being in dynamic driving mode right now I would expect a little bit heavier weight to the steering but it's a little bit on the softer side but it's not bad and as far as cabin noise goes I am going 54 miles per hour right now. There isn't a whole lot of exterior wind noise coming into the cabin so that is definitely on point as well as far as visibility goes I could see perfectly fine out the back and actually let me adjust my rear view mirror a little bit but yeah, 100% on point because of the shape of this sedan you're definitely not going to have any issues there and you will find a head up display that I am currently looking at coming with the advanced package that goes for $2,250 but that is currently projecting my speed as well as the speed limit and some safety features of any given road that you were on so I am definitely appreciative of that as well but that about rounds out the performance segment of this review you guys let's now go ahead and take a look at the exterior of our brand new 2022 Volvo S60. All right so here she is you guys the new 2022 Volvo S60 finished in thunder gray metallic I love this exterior color but let's go ahead and start up front on this one here gloss black black style front grille for the momentum and our design trim levels then you're actually going to get vertical chrome bars on that front grille if you were to go with the inscription trim level with some chrome accents on the lower portion of that front bumper again if you go with the inscription trim level only and because I haven't mentioned it yet we actually do have the momentum trim level in case anybody was curious about that same front fascia or style between the momentum and the R design as far as the front end goes slight differences with the grille but that's really about it LED fog lights coming with the inscription and R design and they actually do come with the cornering function as well so they're going to bend a little bit when you're going around those bends on the back road so that's definitely a safety feature in itself to be quite honest and it is available on the momentum as an option with the advanced package I believe and that's why we actually have it here today so they definitely look good down there as far as the headlights go I think this is probably what Volvo is known best for these days Thor's hammer LED headlights with LED daytime running lights and it's the LED daytime running lights that's in the shape of that Thor's hammer I definitely love the design of that but automatic feature of course comes standard with that and actually automatic high beams coming standard for all trim levels across the board as well which you can't say for all manufacturers out there so definitely a big fan of that but that about rounds off the front end of this one let's now go ahead and make our way to the side of the S60 All right so now since we are around to the side of this thing chrome windows surrounds for the inscription black windows surrounds for the momentum and R design trim levels taking a look at the side mirrors they are body colored side mirrors for the inscription trim level only actually because otherwise you're going to get what we have today which are gloss black side mirrors for the momentum and the R design trim levels power adjustable of course they will actually be heated as well with LED integrated turn signals for all trim levels across the board then take a look down at the wheel configuration 18 inch double five spoke diamond cut alloys for the momentum 18 inch multi spoke alloys for the inscription and 18 inch double five spoke unique alloys for the R design trim but pretty much rounds out the side of this one let's now go ahead and make our way to the back of the S60 All right so now since we are around to the back of this one body colored shark fin antenna found all the way to the top of course Volvo lettering spell out horizontally on that rear trunk there LED tail lights coming standard across the board and I love the C shape design to them definitely looks good as far as the badging goes to the right there the B5 indicating that this is the gasoline version essentially there is a electric version as well and then of course you have the all wheel drive badging the S60 that you're looking at is equipped just below it all you will find dual exhaust outlets with chrome tips and such a cool looking design to those chrome tips as well but anyways they will be of course integrated into the rear bumper which I absolutely love a lot of manufacturers don't do that so I like the added touch there by Volvo but as always I do believe you guys know what we have to do next here is that exhaust clip All right so now since we are around back of the S60 when it comes to opening that rear trunk there are of course a few different ways to go ahead and do that there is a button on the key fob and by the way the orange key fob indicates that this is key fob number two the original key fob number one is going to be black that's why we have this cool orange one today but anyways button on the key fob of course you can use the button on the trunk itself and there is a button by the driver side left knee then as well and there is actually a hands free smart trunk that is available as an option we actually do have that today you just simply kick your foot underneath and it is going to open up automatically for you there but once opened up the cargo capacity comes in at 11.6 cubic feet if that was not enough space there's rear seats of course do fold down bumping that up quite substantially then didn't want to mention that in the cargo area you have two cargo lights you usually always find one cargo light with basically every other car out there so I thought that was pretty cool you actually also have two grocery bag hooks which are very rare in sedans you typically find them on SUVs but again not always usually not the case in sedans so that was pretty cool as well and if you lift up underneath of that cargo floor you will find a spare tire under there then as well but then making our way to the rear legroom that is going to come in at 35.2 inches so for reference I mean even six feet tall this is how much space I had in those rear seats there rear center armrest with cup holders coming with the inscription and R design trims there is rear ventilation coming standard rear charging ports there are two of them they are just your traditional phone charging ports not USB or anything like that but they are there for you if you wanted them you do have a tiny little bit of storage just in front of the rear passengers there and I mean like a tiny bit maybe to fit like the size of a key fob or something and heated rear seats are actually optional I absolutely love that it doesn't come standard but it is available which is pretty darn sweet anyways let's go ahead and make our way up to the front seats power adjustable front seats coming for all trim levels across the board two way power lumbar for the momentum four way power lumbar for the inscription and R design and let me tell you that made the seat so much more comfortable so I love the way they did the power lumbar in the S60 there are power cushion extensions for the inscription and R design trims passenger side memory settings that's something you never see on the inscription and R design so typically you find it on the driver side and we do have it for up to two different drivers but for the passenger side as well that's pretty cool I like that anyways leather seating coming with the inscription napple leather coming with the R design of course leather seating optional on the momentum heated and ventilated seats of course are available as well as far as seat comfort goes because of that power lumbar like I was saying seats are incredibly comfortable so definitely no issues whatsoever when it comes to seat comfort taking a look at the steering wheel just tilt and telescoping it is manually adjustable it is leather wrapped for the inscription and R design and again optional once again on the momentum I feel like we have every option in the world on our momentum trim that we have today then making our way to the startup let me first start by showing you guys the key you do have your Volvo logo on the one side all of your buttons located on the side of the key being lock on lock and the button pop the rear hatch and again the key is orange because we have key fob number two key fob number one is going to be black but anyways it is a keyless entry with a turn knob start little bit different than other manufacturers but pretty normal for Volvo but simply what you do there is just put your foot on the brake and turn that knob to the right and when you go to turn off the vehicle you're once again going to turn it to the right so turn right on, turn right off it's pretty easy then take a look at the gauges one of my favorite parts a 12.3 inch digital gauge cluster coming standard across the board speedometer is all the way on your left there is a small digital speedometer within that analog speedometer pretty cool tachometer is on your right and you will find a bunch of different information then front and center there are steering wheel mounted controls found on the right side and the gauges do change up slightly dependent upon the driving mode for example if you put it in that eco driving mode it's going to change up the tachometer a little bit but other than that wouldn't mind it if Volvo put a little more customization to those digital gauges because the possibilities are really endless when you go digital so they could change up the colors maybe for dynamic driving mode or whatever gauges though are still extremely nice on this thing but now making our way to over on interior quality there is a dual pane panoramic moon roof that comes standard gotta love that dual zone climate control coming with the momentum four zone climate control with the inscription and R design crystal gear selector coming with the inscription now we don't have that today but I'm gonna put it on the screen here because that is a cool looking gear selector and it's actually made by a Swedish company as well I can't pronounce it but that is pretty cool it's Swedish crystal but it's always nice to have a little Swedish crystal in your car at any time that's what I always say at least our design trim though is also going to add a charcoal headliner metal mesh aluminum decor and sport pedals aka aluminum pedals as well and that is pretty cool wireless phone charger coming with the inscription and R design it is available for the momentum and we actually do have it just to the right of the shifter there and it is a rubber bottom so your phone doesn't slide around so I'm definitely a big fan of that and just in front of that wireless phone charger you do have a 12 volt power outlet there's plenty of wood grain accents found just above the passenger side glove box as well as just in front of the shifter everything, I'm talking everything is soft touch material I almost never find everything like it is in the Volvo is soft touch material they really paid attention to detail in this thing there is an electromechanical parking brake just behind the turn button start there you have dual cup holders and within the center armrest you actually have a two USB charging ports that's pretty cool so if you wanted a USB charging port you have two of them so that's pretty nice but overall I love the contrast colors we have on our exterior here and I definitely love the attention to detail with all the soft touch material and the minimalist buttons so I think we have one, two, three, four, five, six, seven buttons in total front and center which leads us to the infotainment portion of this review nine inch color touchscreen display is going to come standard for every trim level Bluetooth and audio streaming also standard of course Android Auto, Apple CarPlay meaning if you have a smartphone just hook it up to the S60 and therefore you have free navigation displayed up on the infotainment screen climb control settings found at the bottom portion of that that's pretty cool you can adjust your heated seat settings found at the bottom portion just to the right and the left of those climate control settings there and pretty much you can adjust everything through that like I was saying earlier you can check out the drive modes through that there's also weather information really the list goes on and of course your radio information as well which leads me into the speaker setup on the S60 there's a couple of them 10 speaker sound system coming with the momentum in R design that comes with 220 watts then you got a 14 speaker Harman Kardon sound system coming with the inscription 600 watts and that is optional as well on the other terms and we actually do have that Harman Kardon sound system and then you have my very favorite of any of the vehicles I have ever reviewed in history being a 15 speaker Bowers and Wilkins sound system that goes for $3,200 and comes with 1,100 watts it's my favorite because the clarity is unheard of the clarity on that and the bass everything is perfect anyways we do have the Harman Kardon 14 speaker sound system here today with 600 watts what do you guys say? Let's go ahead and turn on the radio see what we've got playing today and let's test out the clarity of this one clarity is definitely there at 100% I can tell you that bass is plenty fine as well again not as good as the Bowers and Wilkins I'm telling you guys but that was a great sound system if I'm being honest there's definitely no issues with that but last thing I want to mention to you guys on the infotainment screen at least is when you do put the S60 in reverse you will find a rear view camera coming standard across the board but if you go with the advanced package that we have today for $2,100 you will also find a 360 degree surround view camera that's the 360 degree view button obviously but that's gonna give you that bird's eye view of everything all around you and one of the clearest rear view cameras I've seen it quite a while as well which is pretty nice but as always that is going to lead us into safety and so IIHS Top Safety Pick Plus which is the very highest designation given by IIHS so that pretty much says it all right there front side side curtain airbags do come standard drivers need airbag as well in the back you're gonna have latch AKA lower anchors and tethers to children for the rear car seats rear child door locks tire pressure monitoring system but also coming standard across the board blind spot monitoring system with rear cross traffic alert with auto brake as well collision avoidance assist with pedestrian, cyclist and large animal detection usually don't get that in other manufacturers so if you see a deer or a moose or an alien in the road it's going to automatically stop for you and that's pretty darn cool lane departure warning, lane keep assist automatic emergency braking and there is runoff road mitigation as well so overall when it comes to my final thoughts Volvo of course known for wonderful safety did not let me down here in the S60 IIHS Top Safety Pick Plus pretty much says it all right there excellent design not just on the exterior but the interior as well everything is finished and very high quality materials including these very nice speaker metal speaker covers we have for Harman Kardon as well digital gauges are absolutely wonderful so many luxury manufacturers are still using analog gauges today so I love to see the digital gauges I think the only constructive criticism I can think of probably is maybe add some ambient lighting it's not really a huge deal but that would definitely take this thing to the next level but anyways let me know what you guys think of the S60 in the comments section below that is about it for this and you guys thank you so much for watching feel free to follow me on social media at the bottom of the screen if you want to see what's coming next on the channel before it actually gets to YouTube be sure to hit the subscribe and the bell notification button if you're in the new car reviews that is what we do here on this channel after all do appreciate you guys watching more than you know and I'll see you guys all in the next video stay gold


The webinar will begin shortly. Please remain on the line. The webinar will begin shortly. Please remain on the line. The broadcast is now starting. All attendees are in listen-only mode. Thank you for joining this live Q&A session on sustainable marketing. Today we will be asking Gemma Butler, author of Sustainable Marketing, How to Drive Profits with Purpose, founder of Can Marketing, Save the Planet and CIM course director, your top questions around sustainable marketing. We've already had some fantastic questions submitted, so I'll start by asking these, but please do continue to send those in using the questions tab on your control panel, and we will try to get through as many as we can in 30 minutes. So, Gemma, to kick us off, can you please give some specific examples of companies that have successfully implemented sustainable marketing strategies? So I think, to start with, there's definitely the social impact companies, which is my go-to, so the likes of Tony's Chocoloni, who gives a crap, Olio, too good to go, all of those ones swell in the USA. They have the benefit of starting out with a do-no-harm ethos, so that is absolutely, they're not reverse engineering everything, but they're definitely leading the charge, and I think they are the place that I always go to when looking at the language they use, how they set things out, the tone of voice they use, they seem to focus on one thing, or two things, and do it really, really well. And then from a big brand perspective, you've got organizations like Natura, who own Avon and Body Shop, who have really strong sustainable agendas, and I think your communication naturally will flow from having a strong and transparent and real sustainable agenda. And then there's IKEA, who are always innovating, but I think it's important to note that given the breadth and the complexity of sustainability, you can't do everything right. And a lot of brands are not talking about it because they feel like they should be doing everything, and a lot of brands aren't talking about it because they're doing nothing.  So I think there's a real mix out there. I don't think anybody's nailed it completely utterly, but then there is no 100% way of being sustainable. It's not possible. Right, some really good examples there. Thank you. And how do you think some of those companies or how can marketers balance the need for profits with the need for sustainability? That's the million dollar question. One I ask all our podcast guests is how do you balance it? And I think, you know, first thing I'd say here is we don't have a choice. Given where we're heading, we actually, we don't have a choice in terms of needing to create that balance between people, planet and profit. So, you know, I think sustainable marketing is about sort of rethinking marketing. It's about looking at what we do instead of just selling people stuff. And, you know, how do you use your voice to inform and educate and tell that bigger, broader story. And I think, you know, people want to engage with brands with serious sustainable agendas. There is evidence everywhere around that, you know, the external pressures are growing from investors, from consumers and from people who want to work for these organisations who are taking it seriously. So, we need to look outside of selling things to areas such as the circular economy, wrapping services around our products. Sustainability doesn't mean we can't grow, you know, it's just we have to grow in a different way and I think that's really exciting. So, you know, I would say we do have to balance it and if you think about it until now, the focus has purely been a profit but profit at any cost and that is a real tell tell sign. Certainly in the global North countries because the levels of waste are so incredibly high. So, we are overselling, we are over consuming and, you know, and we're losing resources as a result. So, there is absolutely an opportunity to have that balance and still grow and create sustainable markets that continue long into the future, which are currently at the base we're going, they're not going to. Great. And what do you think are some of the common misconceptions around sustainable marketing? It's about telling people that they're not allowed to do something or they can't have something and I don't, you know, that isn't the case at all. I personally think that sustainability is making marketing exciting again.  It's about, you know, the circular economy has four and a half trillion dollars according to the Ellen MacArthur Foundation of Opportunity behind it and that's about getting people to change their behaviors and to get people to change their mindset and behaviors you have to tell a story and you can bring in social marketing and cause marketing and then there's partnerships and collaboration around it and that's really exciting stuff if, you know, if you're a marketer who wants to be able to do that and be innovative and build those stories and communicate, you know, we have a massive communication challenge when it comes to sustainability probably the biggest challenge around it and so, yeah, I think it's definitely not about having less people telling people that they can't do something. I think we really need to shift that mindset away from that and move to working as an industry together if industries work together we will drive change faster as well think about, you know, electric e-vehicles and the green economy so, yeah, I think collaborative advantage over competitive advantage as well moving forward. Great, thank you and obviously you mentioned some sort of bigger names in sustainability and examples earlier but how could you recommend that smaller companies with perhaps limited resource or start-ups still make meaningful strides towards sustainability? So, I think, you know, a lot of small organisations are looking at it as they're probably very overwhelmed with the sheer breadth and complexity of the subject I think just starting making a decision to start is that first step I would say my advice would be to go out and look at how you can work out your scope one, two and three emissions. If you don't know those baseline numbers then how are you ever going to move forward from that. There's a great website called Small99 which is run by a guy called Adam Bastock he specialises in helping SMEs start that journey. There's some brilliant resources on there I would say do some carbon literacy training you know, we train on carbon literacy with the CIM and that gives you a real base foundation to understand what is actually happening and why we do need to move that forward and I think all that base knowledge means that you can absolutely move forward from there. It doesn't have to be expensive and resource heavy and I think, again, don't think you have to change absolutely everything start with your emissions, start with a plan on how you're going to take your emissions down or how you're going to manage your emissions and then go from there and just keep reading it, you know you'll see things and once you see them you can't unsee them. The Beacore website has some great resources on there about the UN Sustainable Development Goals and how you can align your business to that. There's a free impact assessment tool on there so there's lots and lots of resources out there that are free and open source, a camera we've got our learning zone with you can do that for free, it's all free open source content on there. I'd say just start taking an interest in understanding it and your journey will naturally evolve from there. Really great tips there, thank you. On the other side, what role do consumers play in driving sustainable marketing efforts? Massive role. We're all people aren't we? We're all consumers as well as marketers and we have to change our behaviours and we have to engage and be open to engage. How we eat, how we heat our homes, our energy and how we travel are three huge areas where we need to make change and I think in the grand scheme of things we do need governments, we do need policy and systems change but governments aren't going to be able to they're not going to do this, in my view they're not going to change this for us, they're not going to get us on the right track business plays a huge role and being a catalyst but then you have this have society and communities and consumers and citizens or whatever you want to call people and they have a huge role to play because it's only by it's like any marketing it's only by people engaging with it that it's deemed as successful and I think we need to look at you know how we measure social impact as marketers and that is you know instead of moving instead of looking at how many things you can sell and the growth and the revenue that come from that which are all very important we also need to be looking at you know what are our audience doing, what are our communities doing, how are we building communities how are we measuring the success within the communities and if you take an example like Olio which was started as a food sharing app over lockdown it's part of now one of the biggest drives of the sharing economy that then moved into beyond food into other things that people share and you know it created big communities in lockdown and when we interviewed Tessa Clark the founder of Olio she was talking about the fact that whilst they started out as solving a food waste problem they ended up solving a loneliness problem over 2021 during the pandemic so you know in 2020 so it really was something that has grown and then they have advocates within and then a lot of their communities do the work for them you know and that whole piece around word of mouth marketing as people talk about it and share it I think is really really important so yeah we absolutely have to get this isn't about transactional relationships where people come in by something and go away you may not hear from them for a long time this is about constant ongoing conversation as opposed to broadcast and I think we really need to change our mindsets and start thinking about that broadcast piece and saying right what do we need to have a conversation about and what do we want to hear from people back so I think they play a huge role great thank you and how would you say a company could start sharing their you know sustainable practices or achievements you know on their website or on social and what's the best place to start doing that so I think so there's a couple of things from it for an internal perspective as marketers as a marketing function we do need to be mindful of our own carbon footprints so you know I think there will come a time where there will be carbon budgets some organisations are really running on carbon budgets exactly like finance budgets so you know each each function is allocated a carbon budget and if it goes over how does it does it borrow from another function does it move it into next year so all of that is starting to we're starting to see that in some organisations and I think so marketers need to be aware of their carbon footprints generally but also in terms of sharing it I think you can use all of the channels you use today I think there's some great examples all birds which is the shoe manufacturer you know go and have a look at their Instagram page and how they mix talking about their products with talking about their carbon footprint with how they're talking about how their sustainable progress how they're talking about their sustainable agenda and how they bring their customers back in to talk about using focus groups to find out what they're thinking and all birds did they recently launched the first net zero shoe carbon neutral shoe the moonshot and you know they created an online brochure within that and on every single page in everything on every single section sorry at the end of every section they have a what we need you to do which was pulled out from there and you know so that took their consumers through an absolute journey of sustainability probably without them thinking oh god this is about sustainability and it goes way over my head and I can't you know I don't understand it it's a really really great example and also their social channel so I think it's about having not just you know product services we sell this you buy this do that you know you can build that storyboard and everything is just is a story that you're gonna tell and it's how you tell it so I would say you know you can use all of your all of your current channels that you use today we need to start thinking about how we talk about them on what we say and purpose disruptors for anyone who hasn't heard go and look at the Purpose Disruptors website they talk about advertised emissions and they really focus on advertising and the carbon footprint around that but also what's being said and you know they're raising some massive challenges to things like the car industry the vehicle industry where you know saying they shouldn't just be talking about selling e-vehicles because if we just sell green products at the same rate we're selling other products it's substitution you know we do have to consume less so they're really driving that as an industry they start talking about mobility as a whole you know other types of e-vehicles let's talk about public transport let's talk about walking and I think that big industry voice behind things as well is really really critical for driving change Fantastic thank you and you briefly mentioned B Corp earlier but for those who might be watching you might not be aware of B Corp what it is how important it is for companies or how you could sort of get into that and become a B Corp and could you just give us an explanation on that Yeah sure so B Corp is a is a movement and it's really setting the standards for how businesses need to operate moving forward and they place a real focus on people, planet and profit and I believe from people I know that have been through the B Corp journey it currently takes around up to two years to do I don't know what it costs but they do have a free assessment on their website that you can go in and you can put in some initial information I think it takes about half an hour and it will give you some results of some areas that you need to look at and consider before you go into the process it's a lengthy process it's a process that really opens your eyes I think just going through it the organisations and the people I know who have done it said it's probably one of the biggest and most interesting learning curves that they've been on and you know B Corp is in the UK it's the fastest growing movement so B Corp has been most successful in the UK even though it originated in the US but it has a kind of stamp of approval and you know Brew Dog were a B Corp they had their B Corp removed when that open letter and everything came out about them there's been some controversy about some of the organisations they've let in there is always going to be but I think you know from a perspective of a recognised organisation with that stamp of approval on it and you have to redo it and prove it every year I think you know that is a great way to signal to people that you are serious about this and that you are doing what you say you're doing which is you know unfortunately there's a lot of businesses who aren't doing what they say they're doing which is where greenwashing has become such a prolific issue but in 2024 onwards you know we're going to see mandatory reporting around sustainability the regulations and guidelines are only getting to get tighter and tighter and so you know these regulations and reporting changes are happening at pace where it takes like 5-10 years to get these things through they're moving at like 18 months to shift the dial and you know usually as marketers we think well that's for the legal department to deal with sustainability department or the finance department it's not you know how we talk about things can have huge impacts as well so there's a lot of changes in the horizon that businesses will be forced down certain roads and I think you know the more awareness out there of that is that people will start to make decisions based on that as well so yeah I'd say everyone needs to take it very seriously yeah absolutely and what are some of the you know the biggest regulations that are coming up you know soon new ones that marketers might need to be aware of or do some research on which I still talk to to go into organisations and talk to rooms from the CMOs who have not yet heard of the green claims code which is I get I speak from a place where I live and breathe this stuff every day you know it's that whole knowledge is a curse type thing but you know you don't know CIM from when I was there has done quite a lot around the green claims coding and highlighting it but you know there is a green claims code there is the digital bill coming the new digital and consumer bill evolution coming they're expecting it to be in play and we'll talk more about this on the webinar in the end of this year but the biggest change there is going to be currently the competition markets authority have to take organisations to call which can take you know up to two years to get cases seeing this bill is suggesting that they give them the power to make consistent decisions pretty much they don't have to go through the courts and the ability to find directly and you know that's a massive step change and whilst greenwashing isn't explicitly part of that bill that bill is around protecting consumers on what they see from an advertising marketing perspective anything that would sway a consumer's decision to make a purchase if that's not going to be that much pushback on that and then from a European perspective there's the EU green claims directive which is currently being supported by all 27 member states and you know that's going to come into play in the next 18 months as those member states adopt that and take that into law and again that is really tightening up those essentially those six key principles of the green claims code from studying most European countries and the USA and Australia and everything the principles are the principles around greenwashing and avoiding it and making sure you can substantiate your claims and again it's not green it's not regulation for marketers it's regulation for business but the onus is everywhere I look is on marketers you know most of the guidelines are guidelines for marketers as the primary communicators of organisations so you know we have to be aware of what's happening we have to I'd say if you take the six principles of the green claims code if you go on the CMAs website you'll find the 13 point checklist that you need to go through that's a really really strong guide moving forward for what you should be aware of you know it's now no longer the legal department's role to do that because you're going to waste a lot of energy and efficiency if you just bought you know I speak of a lot of chief sustainability officers who say they've almost become a bottleneck in their organisation they've almost become a legal department for saying you can't do that and I'm working with quite a few of them at the moment saying that you know everybody needs to know this stuff so that you can keep generating and working as a business and not slowing things down great thank you so obviously we've mentioned greenwashing but there is a word that's been sort of floating around at the moment greenhushing what greenhushing is and yeah sure well there's a couple of say Planet Tracker describe greenhushing as how do they describe it they describe it as kind of hiding away green crowd there's so many terms right green crowding so hiding within a group and making sure that you stay hidden okay so you're not actually doing it greenhushing I think in this traditional sense and the organisations I'm working with that come to me to talk about how do we talk about our sustainability without being accused of greenwashing because we're hushing is a lot of organisations have retracted back into themselves and thought as regulations come in as fines start to become very real I'm just not going to talk about it which is a massive massive problem because when I interviewed Seth Godin he said the biggest thing we need to do to change it is to talk about it and to talk about it we have to understand it and I think that has really stayed with me because the knowledge levels are incredibly low around sustainability as a whole so organisations choosing not to talk about it for fear of being fined or being caught out for greenwashing absolutely I'm just going to keep that knowledge completely within and society won't understand it and then those that do talk about it it will be misconstrued as you're telling me not to do something or I don't understand why we're having to change what we're changing and I think we need that conversation out there we need that awareness out there so greenhushing if everybody stops talking about it is an issue and this is why transparency is so key don't just highlight the good you're doing if you know there's a lot of high impact stuff so talk about both of them and then at least you're being transparent about the whole thing and there's nothing wrong with saying we made mistakes or we're working on that over there Tony's Chocoloni they caught their whole ethos around stopping child labour within the cocoa industry they reviewed their supply chains and called themselves out for I think 1200 instances of child labour they found and then they corrected it and they put an entire process in place and published that process on how they were going to change that and rectify it moving forward as though it didn't happen again because these things are going to happen and we see this all over the place I think it's those organisations that pretend it's not happening and try and wrap it up in something else that will lead them into problems so yeah greenhushing there's so many terms out there I think it's just don't lie and be transparent about what you're doing and if you have an understanding you can raise the right questions and ask the right questions back to and greenwashing can come from anywhere it can come from your business it can come from investment if you're taking investment for all organisations that are essentially involved in things like deforestation it can come from hiding data in your reports and then leaving them out it can come from it manifests itself and again we talked about that in more detail moving forward at the webinar but it absolutely manifests in so many different ways it's just about being aware of it and I think that's the key for me the greenwashing piece and do you think it's possible to adopt sustainability at marketing level or does it need to come from the core of the organisation 100% the core otherwise if you don't have it built into your core then talking about it as a marketers you will be done for greenwashing because you'll be torn apart in terms of what sits the heart of your business there's also that huge piece around has to be the leaders of organisations have to believe in it and support it otherwise that direction isn't going to come through internally and your internal communications are just as important as your external communications so we have to put it in I totally accept working with big corporates they have to reverse into purpose into purpose and sustainability to a degree there's this whole element of processes will have to be changed mindsets will have to it feels like a massive all encompassing just can't deal with this right now but we don't have a choice and it all sounds incredibly dramatic but we're all seeing the effects of the weather anybody who looks at the weather across the world right now can see the wildfires in Canada and this is all the effects of climate change and there's some great podcasts out there a series called Outrage and Optimism and they recently had a guy on who is an expert in sustainable communication, sustainable marketing so I can't remember which episode it is but if you go on to Outrage and Optimism's website and just look at that one podcast with John Marshall suddenly you go right marketing has the biggest role of its life moving forward but it's also for me one of the most exciting times to be a marketer 100% I love the positivity and you mentioned Tony's Chocoloni and their issue with their suppliers and they sort of changed and is there a resource where businesses can find the most sustainable providers is there a resource where they can go and they can sort of audit all of their providers their packaging and everything and just I don't think there's a such resource I think this is where the knowledge comes in and we need to ask those questions and it's becoming all the organisations I interviewed for the podcast and the people there it's starting to be built into business so some organisations have processes in place now where they will not work with you if you don't know your scope 1, 2 or 3 emissions they will not work with you if you don't have a sustainable agenda so that domino effect of those processes being in place and you have to meet certain criteria or they'll even work with you is something that needs to keep happening because it will force businesses from the core and from the leadership perspective to make those changes so that's absolutely absolutely happening you won't even be considered for tenders if you don't have meet certain criteria moving forward and scope 1, 2, 3 emissions is coming in to that space and offsetting is something that you can't be considering doing that's a whole different world as well so yeah I think from that perspective there isn't a central place you can go I think it's about pulling that knowledge and then going these are bringing a policy or a process into your organisation that says these are some of the questions we should ask if we're going to be working with certain packaging investors are asking it they're asking to see scope 1, 2, 3 emissions commitments made to decarbonisation they're looking at what your human rights processes and policies are they're looking at what your water processes and policies are and your waste and your pollution and all of that these questions are all starting to being asked now and they're becoming quite business as usual so again all positive and great stuff it just we're going to have to put some effort in to actually start you know moving that that dial great thank you and I think unfortunately that is all we have time for today but as Gemma mentioned there will be a member exclusive webinar presented by Gemma taking place on the 26th of September this year so if you're a CIM member sign up to that and any questions that you sent in that didn't answer today we'll make sure that we answer in this session thank you so much for joining we really hope you found this session useful if you're not a CIM member but you're looking to learn more about sustainable marketing you can head to our website and download a copy of our new sustainability skills gap report which is designed to provide marketers with the latest thinking advice and research to help them with the sustainable marketing strategies and it's just a really useful resource so I definitely recommend going to download that so finally on behalf of CIM a big thank you to Gemma and everyone who attended today thank you Gemma thank you very much


This 10th year of Daily Techno Show is made possible by its listeners, thanks to all of you, including Ole'em Bones, Mike Aikens, Norm Physikas, and our new patron, William! On this episode of DTNS, Microsoft introduces new hardware without Penis Panay. Apple's leather alternative, Fine Woven, is not getting rave reviews, and allow the robot to help you at Las Vegas' new Sphere Event Center. This is the Daily Tech News for Thursday, September 21, 2023, from Studio Mars. I'm Sarah Lane. From Columbus, Ohio, I'm Rob Dunwood. And from your nation's capital, your boy, be Chris Ashley. And I'm the show's producer, Roger Chang. Chris Ashley, are you from the nation's capital, or are you from the DMV? Well, they're one and the same. Are they? They seem to be our love of Virginia. Yeah. See, I don't know, I don't know. People who live over there have feelings about these sorts of things. Yeah, no. There's definitely a lot of feelings because there's certain areas that are not considered to be part of DMV, even though they're in Maryland, Virginia, or TC, and they get real bad out of shape. Like, why are we not included? Well, we all are a team on the show today. So let's talk about some tech starting with the quick hits. The Wall Street Journal sources say that Apple spent billions of dollars developing a new modem chip for the new iPhone 15 lineup in an effort to cut ties with chip maker Qualcomm. However, the new chip reportedly was slow, prone to overheating, and its circuit board was so big it would have taken up half of an iPhone, making it kind of impossible to use. Apple CEO Tim Cook reportedly said in 2018 to design and build a modem chip to his team. Challenges poor communication and manager splits over how design, the design of those chips rather than by them caused delays and setbacks, leading to unrealistic goals and unmet deadlines. Basically, the project was shelved. Cisco, a leading manufacturer of networking equipment and software and services vendor has agreed to buy cybersecurity firms Splunk for $28 billion in its biggest ever deal up to its biggest deal to this point. And it wants to do this to capitalize on the rising use of artificial intelligence. Combine Cisco and Splunk will become one of the world's largest software companies and will accelerate Cisco's business transformation to more recurring revenue, a joint statement said. Cisco offered $157 in cash for each share of Splunk representing a 31% premium on the company's last closing price. If you are a parent of a child who may have made some in-app purchases in Fortnite without your permission or even with your permission but you regret the decision, you can now claim a refund. This follows a $245 million settlement which was finalized back in March after the U.S. Federal Trade Commission accused Fortnite developer Epic Games of tricking users into making unwanted purchases. The deadline to apply for a refund is January 7th, 2024 and filers have to be at least 18 years of age. So, if you're a parent, leave a guardian or someone else who has experienced this, now is the time. The 10-day MGM resorts computer shutdown which started two Sundays ago due to a cyber attack that affected hotel and restaurant reservations, credit card processing, room keys and more has come to an end. Experts are pleased that all of our hotels and casinos are operating normally the Las Vegas-based company posted on X. Experts said the attacks exposed critical cybersecurity weaknesses at MGM and Caesars who were also hacked but paid a $15 million ransom to have its systems restored. YouTube today announced a couple things. First, dream screen which is the new feature coming to its short form video platform called Shorts that will let users create an AI-generated video or image background just by typing in what they want to see. At the company's live event made on YouTube Thursday morning, YouTube CEO Neil Mohan used the example of a panda drinking coffee and then the image appeared on screen. They probably went through that a couple of times before the announcement but anyway. YouTube also announced AI creator tools to find music for videos and dubs to its creator music feature which the company announced last year. Experts can now, could already use creator music to search for songs or a specific artist or a music genre that they wanted to use in a video. Now they'll be able to get that with a little help from AI Friends and if you get the Beatles reference, thank you in advance. So before we get into Microsoft's big hardware announcements, let's spend just a little more time on our ongoing saga, accessories that people do not like. Today, that category belongs to Apple's new fine woven iPhone cases and accessories. In the words of the Verge, Apple's new fine woven iPhone cases and accessories are bad. Like really bad. I've been puzzling over them for the past week, looking at them from different angles, picking them up, setting them down, petting them. Seven days later, I still can't make sense of them and I have no other choice but to say out loud, fine works are very fine. I should say fine woven is very bad. I mean, somebody, somebody worked on fine woven. Yeah. Oh, damning words from the Verge. OK, so just a reminder, if you're kind of confused, fine woven is Apple's new fabric option that you'll find on iPhone 15 cases, air tag holders, MagSafe wallets, Apple Watch bands, replacing leather, which the company said at its iPhone event just last week, it would no longer use. Apple said we're done with leather. Apple calls fine woven a luxurious and durable micro twill. It costs $59 for an iPhone case, $35 for an air tag holder, $99 for an Apple Watch band. It is the same price as leather. So expectations were high, right? At least, you know, you would assume that it would be comparable to what you were interested in. Not everybody hates it, but boy, do a lot of people hate it. Definitely getting a lot of backlash from folks who think luxurious is not the word you would use for this price. Now, Apple always gets attention for a mess. Sounds like this might be a mess to a lot of people. But let's all think about the last accessory that we bought that kind of sucked. Yeah, I'll go first because it took a second for me because I was like, I know I bought something that I absolutely in the end didn't like. And I remember I was trying to, you know, reduce some of the bulk on my head when I was doing the podcast. And I was looking at a Bluetooth transmitter that would hook into the stereo, I mean, to the mixer and then into my ear. And I'm telling you, I might as well had put the mixer on top of my head as close as I had to be to the transmitter for this thing to work. It was a hot mess. It just just sounded terrible. It was the delay on it was probably a good full two, three seconds up between the audio. So it was just absolutely such a disappointment. I had such high hopes for this thing. So that's probably my biggest disappointment from an accessory standpoint. Rob, do you have do you have that particular mess that stands out? I do. And this didn't affect me directly, but it affected my daughter. So my daughter is a big Apple user. I've been getting her MacBooks since I believe she's like in the seventh or eighth grade. So a few years ago, I bought her the an Apple mouse and it was cute. It was really, really nice looking and everything. But ergonomically, when you plugged it in to charge it up, when you plug the USB cord into it, you couldn't use the mouse anymore.  She's working on a paper for school and she comes to me and other pet. Dad, my mouse is dead. I can't charge it up. I need to use your computer. I need to use your mouse. And I'm like, we'll just plug it in.  And that's always stuck with me. I thought that, well, that was a probably a big miss from an Apple standpoint, because why would you actually put the charging port at the bottom of the mouse where you can no longer use it while it's charging up? I will say this is not one product specifically, but I will say of a product line that I've had the most problems with Amazon basics. Really? Oh, yes. Interesting. I cannot tell you how many times I and and maybe it's what I'm buying. Right.  That stuff, I cannot tell you how many times someone else has been like, I don't know what's wrong. Everything was fine until today. And I'm like, did you buy it from Amazon basics? Yeah. Yeah, that's what happened. I don't know. I don't know why, you know, maybe bad batches. That stuff happens to absolutely. Yeah. So yeah, that that that would be my, you know, I proceed with caution. Anytime I either buy something like that, even though it's cheaper or or or tell somebody else to buy something like that because it's cheaper. I have gone through two of the of their cords from my camera. But that was I'm talking the first one up to my fault. And then we'll see what happens on this one. And the only other thing that I have, which has actually held up well, is their their their monitor arm seems to be holding up pretty well so far. Although I'm starting to see where my new monitor is a little bit heavy for. Well, if you want to stay up to date in the fast moving world, artificial intelligence, we definitely talk about that a lot on DTNS. But you know who else does it really well? The show AI named this show. It launched during DTNS Experiment Week back in August. And it's great. Each week, Tristan Juntra and Teja Custody wade through the hype and the doomsdaying to keep you informed about all the latest in AI news and how it can affect your life for the better. Catch it at AI named the show dot com. All right, let's talk about Microsoft because Microsoft had a hardware event today in New York City unveiling quite a few things. But let's start with its latest convertible laptop, the Surface Laptop Studio 2. Keeps the previous 14.4 inch display, has some new bells and whistles, though, for two thousand dollars to start. It runs on Intel's i7-H class 13th gen chips. Pricier versions have an NVIDIA RTX 4050 or RTX 4060 GPU inside. Also has an Intel neural processing unit, also known as NPU, which Microsoft Microsoft says is the first Intel NPU in a Windows computer up to two terabytes of storage, 64 gigs of RAM. If you upgrade also has two USB-C ports, one USB-A port. A micro SD card reader. People always love those and the Surface Slim pen too. All right, who's buying this? So if I was in the market for a laptop, I'd probably look at this one because actually I had this serve. I've had a ton of surface devices. I had the original Surface Pro. I had the Surface Pro laptop. The one thing I would have to double check on on them is that I had a consistent issue with heat and to the point where they warranty was great. So they replaced it, but the battery was behind the monitor and it got just started getting so hot that it started to explode and separate the screen from there. But other than that, they replaced it. I had it on two different machines. But other than that, I mean, everything about this thing was awesome. And so this one looks really cool. I always I like the way that the monitor kind of flips down with the with the hinge system, like half of the monitor is the hinge system. That that looked really slick too. So I would if I was looking at a new laptop, I would definitely be taking a look at this bad boy. Yeah, these are nice looking laptops and they started 2000, which doesn't sound that bad. But when you start configuring these bad boys up, they can they can get expensive pretty quick. So don't don't think you're getting this. It's like some significant discount as to a comparable MacBook Pro, per se, you aren't. They these things are not inexpensive gaming laptop, right? Yeah, this is a gaming laptop. So it's like, you know, it's it's got a lot of hardware in it. So it's going to cost. But like I said, it's not, you know, it's no longer are we in the days of when you can buy a Mac or buy, you know, two PCs for the price you can buy a Mac. This is this is well priced. Yeah. Is anybody still following for that? The starts at price. The what we also known as the Okie Doke. All the Okie Doke. I mean, I don't listen. The only time that this actually gets me is when I am in the market for a new smartphone, you know, I'm not a user. So, you know, but it but it's all the same.  Well, OK, all right. But like, what's the laptop that you really want more like 35? Right, right. But I wouldn't go that high. I but man, I love the way that this thing looks. And I like the way they had actually sculpted the bottom because you see that it actually is almost like a bezel, which which I'm believing because it looks like there is a lot of vents there that they change the way this works to kind of address the heat things that you would see on this bad boy. So that's what when I was looking at it. That's what I was looking for is to see what changes they made because it's to the overall to the outside of it. So some other cool news that came out of Microsoft today was that they announced a unified version of its AI companion co-pilot experience that will be built in the windows 11. And as the company says, seamlessly available across all the apps and experiences you use most, including Office 365, Windows, the Edge browser and Bing. Microsoft Consumer Chief Marketing Officer Yousef Mehdi described co-pilot as a handshake between you and technology available when you need it and out of the way when you don't. I love that way of describing like, hey, if you don't want AI, we're not going to make you use it. But it's built into everything that you might want to use it for. I think that's actually a pretty good strategy, you know, for the company for everyone's who's sort of like, well, how is this going to help me? I, you know, I'm in that camp of I still don't really know how all of this helps me day to day. But I like the opportunity to have it, you know, at the ready, just in case. Yeah. So when I was watching this and I always approach a lot of these announcements with the OK, this is a huge gimmick. But one of their examples actually resonated with me. And that was the summary email one because I have definitely been a part of coming in late to an email chain. That's like six or seven long emails deep. And, you know, when you're like trying to catch up and to figure out what's going on so you know how to make a decision to move forward, having the ability to use the AI to say, hey, summarize this email for me and give me the key points so that you can quickly get up to speed on a topic that, you know, may require a pretty precise response. So that is when I started, I took a step back and started looking at it like, OK, now that that is something that would definitely resonate and work for me.  So this is kind of really turned out to be rather interesting to me. Yeah, I fully expected this for no other reason than, you know, Google just recently announced that Bard is now part of Gmail and, you know, and it's Google Docs and Google Drive applications. And not that Microsoft just started working on this, but you knew that they had to do something to make sure that they're not going to be losing pace to their biggest competitor. So so all of this AI in their products makes absolute sense to me. Yeah, I haven't messed around with it. I've been hesitant to, but I may start now. I just feel like I can't find the use case where I, you know, wake up and say, ah, thank God for AI. I kind of just, I'm still just, I'm like, humans do human things, especially for what we're doing right now. I'm not sure that AI can do my work for me, but if you do have thoughts on that, we always like to hear them feedback at dailytechnewshow.com. Oh, but that's not all everybody. Microsoft also announced the Surface Hub 3. That's the big one that you see in big office conference rooms. Now supporting a smart rotation and portrait mode, letting users physically rotate the screen to a vertical orientation if they so desire, while the layout updates automatically. We've got two sizes to choose from 50 or 85 inches. So these are big designed again for conference rooms. Or, yeah, I don't know, some sort of replacement for a TV and a monitor. If you have that sort of situation, the Surface Hub 3 runs Microsoft Teams on Windows will integrate co-pilot in the future as well. So that's all kind of fun. And if you're saying, sounds great, what's the price? It's $9,000. Yeah, definitely clearly for business applications. So I have personally have actually had the opportunity to use use this multiple times and I'll be honest with you. It's actually pretty awesome that it hasn't integrated that too. Yeah, that the integrated camera that it has that actually sits on the desk and then can, you know, throw it follows the speaker around the room. That was pretty cool.  They're actually pretty cool. Now, it's not obviously not practical for a regular person, but the only thing is is the landscape support. I'm like, unless you plan on permanently leaving it that way.  And it's obviously what's so much built into a lot heavier than just a regular TV screen, so that's kind of interesting to me that they did that. I mean, I suppose if you were, let's say, you know, we're post pandemic, but teams are remote to the point where something like this could work really well in a conference room. If you were going through a variety of slides, for example, leaked Microsoft slides that the FTC got a handle of, you know, maybe they look better in portrait or landscape mode. It's kind of nice to have the option, right? Oh, yeah, the option there is pretty good. And when I hear about it, I think it's kind of, you know, when I hear something like that, like a feature that's like portrait or landscape, I'm envisioning a active rotation of a screen, even though I suspect that it was just like maybe like a kiosk mode, you're signing somebody up or something. Yeah, you're more leaving it in that direction. But I though, you know, so that's just the way my brain works. What do you think, Rob? I see this being used to play massive and epic battles of tic-tac-toe in conference room by people. Don't hate that idea. But do you know there's more? Microsoft announced more. So for those of you that are straight up looking for a thin as possible laptop, that isn't $9,000. Microsoft unveiled the Surface Laptop Go 3, which the company says will run up to 15 hours on a single charge. The Go 3 has a 12.4 inch touchscreen with a 3 to 2 ratio, a resolution of 1536 by 1024 and 320 nits of brightness. Perhaps more importantly, Microsoft claims it's 88 percent faster than the original model with a 12 gen Intel Core i5 CPU and Intel Iris Z graphics with up to 16 gigabytes of LPDDR5 RAM and 256 gigs of storage 512 in the commercial version. Other fun specs include a 720 PhD front facing camera, fingerprint power button, Dolby Audio, a USB-C 3.2 port, a USB-A 3.1 port, a three and a half millimeter headphone jack and a surface connect port, Wi-Fi 6 and Bluetooth 5.1 rounds this out. You can get this on October 3rd for $799. I'm actually really interested in this one. Yeah, no kidding. This is the price of not even the most expensive iPad Pro. This is like the low end or middle range iPad Pro. And this is a full functioning laptop that is also a full functioning tablet. So I'm I'm I'm really interested in this particular device. Yeah, one interesting thing that I caught that they did is they added the fingerprint reader to the to the power button. And the reason why I find that to be significant is because I as a person who docks my laptops all the time, I don't get to use the camera for facial recognition for login. So being able to just put I can access the keyboard by reaching underneath my table here and being able to log in and use that. Well, I like that they added that piece in there. And this thing looks great. I'm a fan of the lap, the the goal line. I have two regular surface goals as well and was looking at getting the laptop from my daughter before we just but they didn't have it in stock. So we had to get something quick for school. Yeah, I mean, for this for this price and everything that's, you know, built into the price, you know, in the in the stock model, so to speak. This is nice. I it's it's real nice. I I I would like one. I would, yeah. Yeah, this looks really good.  They just look good. They feel good, always been happy with the ones that I've had. Yeah, this is a really keen device for eight hundred bucks. You know, I mean, just the base model eight hundred is a really nice eight hundred dollar laptop slash slash tablet. So this is a good one. But there's more. So just a few days before the hardware event, Microsoft Chief Product Officer Penos Penae announced that he was leaving Microsoft and the timing seems significant. We now know that Penae is leaving Microsoft for Amazon and insider sources say this was due to recent budget and staff cuts, canceled products and potential reorganization in his unit at Microsoft. Penae reportedly was unhappy with the recent changes in the Windows Plus devices division and the move to Amazon was not unexpected. So here's what's really interesting about this. He's moving over to Amazon. I believe the the division there is lab one twenty six. That's where they make like the Kindle where they make the Amazon Echo. He's moving there because they are actually, you know, it's been reported that those employees are unhappy a little bit disgruntled because of the cuts that have been happening there. The products that have been slashed that have been happening there. So they're bringing him in to try to turn this all around.  I hope so. I mean, as somebody who's very much in the Amazon ecosystem as far as the smart home and smart devices in general, I, yeah, it's kind of funny. You know, we we've been hearing for the better part of two years.  Pane to come to Amazon. This is obviously been the works. It's not like he just quit the job, quit Microsoft two days ago. But it's a pretty big deal. And I wonder what really, I mean, I wonder what it says for Microsoft. But more importantly, I wonder what it says for Amazon to to to spark a little life into this whole thing. Yeah, for sure. This is definitely, in my opinion, a huge loss for Microsoft. Because I, you know, I watched the original event and while I was intrigued, it was the passion and the excitement that Panos Pane had for launching the product. I mean, this cat skateboarded on a surface into the into the announcement. So there you go. And I can promise you that I've, you know, I've watched maybe one or two Amazon events, never once was I ever seen anything that I was like, oh, I'm excited. I got to check that out at the very least and most likely purchase it. So just even if he brings that aspect to the table and he will probably get that cashier at least automatically for the first event that he's a part of launching where he'll bring more eyeballs on just because he knows how to talk about one, they're already going to get some wins off of that. So I don't know how it always surprises me when companies let, you know, solid talent go out the door.  I think sometimes the companies have no choice. They they wrote it in the sand for themselves. Yeah, fair enough. Fair enough. Speaking of the sands, actually not, but in the general vicinity, the MSG sphere in Las Vegas, if you haven't heard of it, it's a big old sphere. It sounds exactly what it sounds like. It has unveiled a robot called aura, a humanoid robot that will permanently live in the arena when the arena launches later this month.  In fact, five aura robots will greet guests and be on hand to answer questions like how to get somewhere within the sphere or has a voice story and recognition and can focus on one person speaking directly in front of it at a time, even if there are a bunch of people around and uses AI advances as it learns more about humans through guest interactions, which the company says will roll out slowly. Human lab technicians will be on hand as well. That's not creepy at all.  We talked about this a little bit on GDI the other day. I think the whole Vegas thing is the right place to try out things like this. I yeah, I would agree with you there here. But if one of them looks up and says run, it's a wrap, we're done. Yeah.  You see all the robots running for storage. Yeah, you know, you're in trouble. Yeah, I don't know. It's it'll be it'll be interesting to see how people who actually interact with the robot either say, this is the best or this is not. And yeah, yeah, report back to us. Feedback at DailyTechNewShow.com. Chris, Ashley, report back to the show as soon as possible because we love having you in the meantime, let folks know where they can keep up with your work. You can definitely check us out on a barbecue and tech at barbecue and tech and barbecue and tech.com. We had some really cool recipes and smoke smoking going on this past week. And then, of course, me, Rob and Mr. Rod Simmons doing our best to talk tech on SMR podcast to two places. You can check us out for sure. Yeah, I will actually go ahead and do this is the first time since Chris has known me, I think we met in 2007 or eight. Thank you for coming on the show. I know he's recording it and it will be used in a clip at some point because that never happened. I was you heard it here, people. Rob thanked Chris. I did thank him. But you know what, folks, stick around, patrons stick around for the extended show, Good Day Internet, where Wired's Megan attempts to break down if captures are more about making humans behave like bots or less about filtering bots by testing it for human. Oh, God, I love a cap shot reminder, everybody, whether you're a robot or a human, you can catch our show live Monday through Friday because we do it live. 4 p.m. Eastern 20 hundred UTC is where it all goes down. Find out more at daily tech news show dot com slash live. We are back tomorrow with Shannon Morris joining us. Don't miss it. Talk to you then. This show is part of the frog pants network. Get more at frogpants.com. Primer Club hopes you have enjoyed this program.


What's up guys so in this video I'm gonna be teaching you how to promote your blog and I'm gonna be going through my seven key steps that I do and Basically every single time that I publish a piece of content Whether that is a video content like this whether that is an audio piece of content a written piece of content a slide share I go through all these same procedures pretty much my seven point checklist for really promoting your blog getting a massive amounts of Traffic back to your website and increasing sales to your business right before it begin I just want to talk about gonna be focusing on stuff that you probably haven't heard about It's not about just sharing a social media putting on Facebook or putting on Twitter These are actually the nitty-gritty stuff that works stuff that you actually got to put your time in it Put your effort in it to actually get results It's not simply as cut and paste put your link there and all of a sudden people are gonna come back to your website There's a lot of hard work involved and remember what successful people do They do things that other people don't want to do they do the hard work, okay? And I know you're successful and I know you're gonna do the hard work. So the first thing is Snipply it is a semi-free service. It's fantastic I've been using it for a while. So let me just write it up over here.  You want to find a piece of content that you love that is not yours So you can go to Google for example, let's say I'm making a video right now about content promotion I will go to Google. I'll type in content promotion now see the top five blogs to show up I'm gonna pick one blog that I love that I know provides value and I'm gonna use that link So I go to sniffly or you're gonna go to sniffly and you're gonna paste this link Into a sniffly box. So right here gonna hold this here. Hopefully you guys will see an animation should pop up right there, okay? So basically what you're gonna do is in sniffly you're gonna paste that link you want to share right there Next thing what you want to do and this is what's so amazing about sniffly is Any single time that someone clicks your sniffly link on a webpage They're gonna see a small CTA a call to action at the corner of your site or the corner of that post So if you can see it right over here You see another image over here.  Let me flip it like that So I'll be a little easier so the steps can see right over there. The whole point of sniffly is this You want to share other influencers articles using a sniffly code when someone clicks that link They're gonna see that article that you're sharing But at the corner of either the left-hand side or the right-hand side They're also gonna see a call to action Maybe an image that you installed or for example, I put on a box a box pops up boom And it says if you like this article you would also like, you know seven steps to Content promotion seven steps to optimization and conversion nice big green button or an orange button to click And what's great about sniffly is you're doing a couple of things over here a you're not just promoting your article You're promoting other people's articles also putting them on the spotlight in a great way To open up a line of communication create synergy among other content creators out there second of all You're not soft-selling over here. You're not just pushing your content saying oh read my stuff or view my stuff is hey guys I found this useful article that I used before I hope you like it they open it up They go, thanks Amir and then basically once they read it They see a soft sell of yours if you really enjoyed this article check out this other one over there So that's number one sniffly. Okay guys number two Let me write this out number two your tribe and Basically, what you're gonna be using over here is a software called Buzz sumo. It's my absolute favorite. I love them so much. Let me put it here Let me just write it up every single business needs to be using buzz sumo.com. I can't live without this program I think it's in my top three softwares that I use right here So I'm gonna be explaining to you how you're gonna be using buzz sumo in the strategy of reaching out to your tribe So how buzz sumo works is finds the most popular articles shared on social media For example, Facebook Twitter Pinterest all the above. However, what it also finds out is What other people have shared in the past and that's really really important So basically what I do with buzz sumo is let's talk about this video again. We're promoting this content promotion video. I Go to buzz sumo and I type in content promotion on the screen So let me put this up again so you can see so we go to buzz sumo and I'm gonna write in content promotion buzz sumo and Pretty much what buzz sumo is gonna go is gonna find out all the top articles that people have shared on buzz sumo But this is what you want to do You want to find the top three articles being shared around the net about for example content promotion There's a key feature in buzz sumo where you can click view shares and this is some real ninja stuff over here When you click view shares, it shows all the people on Twitter to share this exact same article And what you want to do is you want to find out their email if you can't get their email Find out or just get their Twitter account, but preferably you want to find out their email There's many different softwares out there. For example one a really good one is reportive R.A.P.P.O.R.T.I.B. E.com. It's a chrome gmail plug-in you plug it in and you guess the email if you're right It shows you all the social profiles of the individual So you get that email of all the people that shared your stuff and you can outsource this to VA 95% of my stuff is VA. There's a lot of SOPs that I share with my other clients that I have So basically once you find out the list of everybody that shared the same article What you want to do is now like I said get their email addresses and contact it So this is what you want to say Hey, Mike, just I'm assuming the guy's name is Mike Hey, Mike, my name is Amir and I just saw you share this article last week about Seven tips or content promotion. Well, I just released his brand new video that expands on that I thought that your trial might like it. Would you like me to send you the link? Have a great day looking forward to your reply This is really important over here that I want to talk. There's something really important to me here I want to talk about I said Would you like me to send the link now here is the link would you like me to so it's permission-based marketing? You're pretty much emailing every single person that shared a similar article as your article and telling them I've created this new guide I've expanded on from the old guide and I thought that your tribe your audience might get some value from this Would you like me to send you the link? Permission permission permission as opposed to here's my article share my stuff Here's my article share my stuff Nobody wants to share your stuff. Nobody cares about you. You have to be providing value towards people and You have to be always and repeat always asking for permission So if the person says yes, you send him the article and you thank them and you want to do this for like 20 30 40 50 60 70 people But you got to think about the compound effect imagine now out of 70 people You're or 50 people your conversion rate is in 510 percent and you get like 5 to 10 people sharing it and out of those 5 to 10 People maybe each one has an audience of 10,000 to 100,000 you see the compound effect over here It's hard work, but this is the work. This is the necessary work to start promoting your content So that's number two using bus sumo to find other people who have shared similar articles Such as your article finding out their emails and then emailing them and asking their permission Would they like to see your articles? That's number two. So number three one of my favorites Okay Alert alert Google alerts. It is so underutilized. I can't stress enough How many people don't use Google alerts and it's so easy if you're not using it You're gonna use it. I'm gonna teach exactly what I do. It's one simple step There's many different things you can do with it. However, this is what I like, okay? So basically what you want to do is you want to go to Google alerts and let me put this up over here in the search Quora you want to type in site To semi-colon's Cora comm and your keyword for example in this video. We're talking about content promotion So my keyword it my keyword is content promotion if you don't know what Cora is Cora if it's probably the biggest Asking questions and getting answers form online high-level people on their CEOs venture capitalists Funds entrepreneurs marketers you name it like it has every single expert You can possibly think about right there in Cora Asking questions and answering questions and what you want to do is any single time somebody asks a question or answers The questions about your key worthy looking for in this case content promotion You want to jump in and you want to answer that question and leave a small Kind of organically want to tie in your article to the answer that you provide to send people back to your site This is a real small thing that you can do on the side that you're not gonna see Exponential results right away. However, there's two things that's gonna happen over here a You're gonna start building credibility as an expert by answering all these questions and be over time all these links Slowly start increasing traffic back to your site and it's a whole compound effect You know building traffic is an overnight thing. It happens bit by bit by bit So go to Google alerts type in sites and I call in Cora comm Slut Cora comm and then your keywords. So let me put that right here and right you guys can see that Cool. Yo number four Blog commenting so that's number four this one. There is two different camps Some people say no and some people say yes Listen anytime anybody tells you any absolutes about saying yes or no, they're wrong There's many different shades of gray. There are many different colors. There's many different answers within an answer The problem with blog commenting what most people do is this they'll just spam the blog like oh, hey, I like your thing Here's my article. Oh cool post. Here's my article. It doesn't work that way What you need to do is create a conversation. So for example, someone has a blog I'll give you example way here The best way to actually tie in your article towards that blog is always asking questions So basically if you see it, you know, everybody reads blogs every day And there's common sections on 99% of the blogs out there What you want to do is like for example, let's say you want to leave a blog on my side like hey Amir great article in this section over here. You mentioned xyz I was wondering about is this applicable to this because over here So then that's where you can tie in your article over here in this article I wrote something similar, but I'm not too sure if it's correct, you know, if you got a split second I love your opinion and feedback on this What just happened over there a you're asking questions and opening up a line You're opening up dialogue. You're opening up an area of trust as opposed to like a great article. Here's my article Asking questions, I would say is one of the most underutilized methods when it comes to building Relationships because the more we know each other the more trust we have with each other What's the same no like and trust exactly? So that's what you want to do. You want to find all the blogs out there Do you read let's say your goal is five comments a day you want to provide value on that blog comment You want to ask questions and you want to slowly within that question tie your article back in there number five This one I won't spend too much time on because This can become a whole course as a million articles on this it's crazy, but I Facebook ads So instead of going into this crazy convoluted way of doing Facebook ads, I'm gonna keep it really simple for you I mean like extremely extremely extremely simple Instead of focusing on power editor and all these crazy different things We want to do baby steps and I've spent thousands. I want to say spent I've wasted Thousands and thousands of dollars on Facebook ads because you know what I was trying to ask strategy this strategy I was running around not having a game plan and jumping Too big right away, you know spending hundreds of dollars on ads as opposed to spending a dollar two dollars three dollars So one of the most simplistic ways that you can actually start promoting your blog is believe it or not boosted posts Okay, so that's that small button that you have over there So let me just pull up over here if you can see that'll be like a boosted post over here And within boosted posts you can actually have edit audience right now and in that edit audience You want to keep it really relevant? So for example in this video about content promotion I would have all these different targeting I would target for example people who read growth hackers comm inbound or got growth hacker TV Anybody that reads anything from Moz anybody reads anything from Neil Patel Anybody that reads anything from all these different marketers and all these different startups around the world and target them that way And I would only have it about five dollars a day You can even start as low as one dollar a day if you want to check out an individual who's amazing job on Facebook I had especially for the one dollar a day campaign Dennis you the guy's phenomenal Let me put his website right here boom check him out study his stuff I highly recommend him so that's that for when it comes to Facebook ads Keep us simple and once you start scaling that way and actually start creating campaigns Then I highly recommend that you outsource Facebook ads because you as an entrepreneur building your online business Trust me you don't have the time nor the patience to be sitting on your computer screen looking at all these different metrics and campaigns and Headlines and copy and images hire the best and you'll get the best results. Okay, number six moving along Weekly round ups In fact, I'll say this is six and seven combined because there's two different methods using though the same strategy So let's say well, we'll talk about weekly round ups first weekly round ups and this one's pretty simple However, there's a lot of tedious work when it comes to this, but the results are amazing. I can't stress enough About doing the strategy. So pretty much this is what you want to do you want to go to your friendly neighborhood Google and You want to type in your keyword? So in our case, let's talk about This so we'll just put over here you guys can see that it'd be content marketing then in quotations round up and Sometimes I even like to say content marketing quotations or content marketing quotations round up 2016 so finding the most relevant to this date and pretty much what you're doing is you're looking for Google for people who Do round ups people who say check out these five blog posts about a content promotion Check out these 22 experts that shared their tips about content promotion Check out these seven amazing people who have successfully marketed their startups The whole thing that you need to do is you need to reach out to them and pretty much ask for For them to feature you and it could be this simple. Hey, my name is me I've been following your weekly round up and I really love the value that provide Last week I found an article naming a round up that really helped me I use this strategy from it and thank you so much Just yesterday I put together a topic on step-by-step guide for content promotion that teaches people how to do X Y and Z I thought that you might like to check it out and possibly include it in your next round up Either way keep up the amazing work a long-time fan all the best sincerely in here and that's it Hey, you're thanking them for all the value to provide You're telling them that they're doing an amazing job and a you're asking you're asking their permission You know what can you use my article in your weekly round up? Obviously the conversion rates gonna be you know, you can get anywhere from 5% Honestly for this we've had a lot of success We get anywhere from 20% to 30% conversion rates just asking people being human Go figure, you know being human actually works as opposed to automating everything don't automate everything Create those relationships create those bonds create that community that you guys can work together Everybody helps everybody as opposed to competition versus competition And you can do the exact same thing for the resource guide So I mentioned the weekly round ups are kind of similar to the resource guide So instead of you putting up round up you type in content promotion quotation resource guide And then basically that's what you do. Okay, so that's it guys Those are my seven tips for content promotion If you found value in this video, I'd highly appreciate if you shared like this with your friends and family Also, make sure to subscribe to my channel for more weekly marketing mindset and business tips Also, sometimes blockchain stuff till then my friends have an amazing day and peace. Adios