They're calling ethnic cleansing voluntary migration now Israeli officials are now openly admitting that they're working on encouraging the migration of Palestinians from Gaza Ridiculously claiming that this migration would be voluntary despite their having deliberately made the enclave uninhabitable over the last three months The Times of Israel reports quote Prime Minister Benjamin Netanyahu's two senior far-right partners endorsed the rebuilding of settlements in the Gaza Strip and the Encouraging of voluntary immigration of Palestinians on Monday while hawkish opposition MK Avigdor Lieberman called for Israel to reoccupy southern Lebanon Speaking during their party's risk respective factions meeting in the Knesset National Security Minister Itamar Ben-Gvir and Finance Minister Bezla Smotrich Presented the migration of Palestinian civilians as a solution to the long-running conflict and as a prerequisite for securing the stability Necessary to allow residents of southern Israel to return to their homes The war presents an opportunity to concentrate on encouraging the migration of the residents of Gaza Ben-Gvir told reporters and members of his far-right Ozeh Yehudit party calling such a part policy a correct just moral and humane solution We cannot withdraw from any territory. We are in in the Gaza Strip. Not only do I not rule out Jewish settlement there I believe it is also an important thing. He said The correct solution to the ongoing Israeli Palestinian conflict is to encourage the voluntary Migration of Gaza's residents to countries that will agree to take in the refugees Smotrich told members of his religious Zionism party Predicting that Israel will permanently control the territory of the Gaza Strip including through the establishment of settlements and quote The repeated use of the word encourage stands out in these remarks given that Encouraging Gaza's inhabitants to flee their homeland is exactly what Israel's actions since October have been doing Once you've made 90% of Gaza's inhabitants homeless with internal displacement Forced half the population into starvation via siege warfare Destroyed the enclave's entire health care system to the point where disease is now running rampant All while reigning death and destruction from above in a wildly unprecedented manner with airstrikes routinely hitting designated safe zones You're offering the population some very strong encouragement indeed to vacate the region as soon as possible This obviously makes the argument for the voluntary migration of Gazans completely Nonsensical since violently coercing someone into doing something and ensuring that they'll die if they don't do it is the exact Opposite of what the word voluntary means But that's the slogan we're seeing pop up again and again as Israel draws closer to its final solution to the Palestinian problem in Gaza Netanyahu and his cohorts have been repeatedly uttering phrases like voluntary Resettlement and voluntary migration to describe the plan for Gaza's Palestinian inhabitants to either move to refugee camps set up in the adjacent Sinai Peninsula in Egypt or to be taken in by other nations around the world Netanyahu has said that a team must be established to ensure that those who want to leave Gaza to a third country can do so Iraq invader Tony Blair was reportedly being eyed as a potential leader of such a team by Israeli officials though Blair has denied this Mitchell Plitnick wrote the following on the absurdity of the voluntary migration talking point in an article from Manda Weiss last month quote The term voluntary immigration is likely to be heard quite a lot in the coming weeks and months and It is one of the most cynical dishonest terms one can imagine There is of course nothing voluntary about people leaving Gaza Israel has made the place unlivable and that was before the current bombardment Now they are essentially being forced to live under the threat of imminent death The people of Gaza did not suddenly lose their attachment to Palestine They will die if they stay as will their children If you cut off water electricity food and medical care Destroy all the shelter and then ask a person would you still like to stay their decision to leave is obviously not voluntary and Quote, but that's the narrative. They're going with apparently and It's nothing new Israel has been falsely claiming for generations that its violent forced expulsion of Palestinians known as the Nakba was voluntary as well in 2000 Palestinian academic God Akami wrote that quote the Israeli version of history that the Palestinians left Voluntarily or under orders from their leaders and that Israelis had no Responsibility material or moral for their plight has been successfully marketed to the world community for decades and quote The plot to relocate Palestinians from territories desired by Israel is also far from new In a 2002 article for the Guardian titled a new exodus for the Middle East Israeli historian Benny Morris writes that the agenda to transfer Palestinians to other countries has existed for as long as modern Zionism quote The idea of transfer is as old as modern Zionism and has accompanied its evolution and praxis during the past century And driving it was an iron logic There could be no viable Jewish state in all or part of Palestine Unless there was a mass displacement of Arab inhabitants who opposed its emergence and would constitute an active or potential Fifth column in their midst This logic was understood and enunciated before and during 1948 by Zionist Arab and British leaders and officials as early as 1995 Theodore Herzl the prophet and founder of Zionism wrote in his diary in Anticipation of the establishment of the Jewish state We shall try to spirit the penniless Arab population across the border by procuring employment for it in its transit Countries while denying it any employment in our country The removal of the poor must be carried out discreetly and circumspectly and quote This is a very very old agenda being presented as something brand new that is only just occurring to Israeli officials just now They didn't just come up with this. It's been fantasized about for as long as Israel was a twinkle in its founding fathers eyes This is the real objective in Gaza Not the elimination of Hamas whatever the hell you want to pretend that looks like in practice But the ethnic cleansing of Palestinians from the Gaza Strip Hamas is not the target in Gaza Hamas is just the excuse


Did you know you can take the text in one cell and separate it out across separate columns? Rod here. And today you're going to learn one of three ways to separating information in a cell. Videos showing the second and third ways are coming shortly. So subscribe to our channel and get these videos automatically.  Congratulations! And at the end of the week you received this complete analysis of your inventory. As you can see in column B, you have the item description with the item number one through nine, the item type A, B, or C, and the item color. You want to know the inventory value of each item type and by each color. You could spend the time copying and pasting the inventory value of each item and color onto a separate worksheet and then summing the values. Or you could use Excel 2016 to easily split up the item description number type and color by converting this text into different columns. Here's how. We'll work with the items colored red and we have a definite advantage because every item description has the same format, the same length. We'll demonstrate the importance of this advantage in our next videos. Now first add the columns you need by pressing CTRL plus. We're going to do this three times to add three columns. Now select the cells that you want to split, then go to data, press text to columns. Now select fixed width and click next. Then check that arrows are in the correct space brick. Move the arrows if necessary. Select general format. Then choose the destination. In this case it's C3. Now click finish. As you can see the text has been converted meaning each part of the item description is split up into separate columns. So now you can easily select and sum the inventory values for the color red. This is time saving and amazing right? But what do you do if the text is linked by commas or dashes? What you do is follow the same exact process as before but this time you will select delimited. Then click next. Now you can select the delimiters which will define your bricks. For this exercise you will select a comma and a dash. You can see a preview of your data in the data preview window. Now select general format. Then choose the destination which in this case is C3. Now click finish. As you can see the columns are now converted into separate columns but without the commas and dashes. And now you can easily select and sum the inventory values for the color red. Imagine the time you will save using these steps in Excel 2016 when working with huge massively long inventory lists or email addresses or membership lists. To practice these steps hit the button below and go to our practice program. If you liked this video please comment share it and hit the like button and please remember to subscribe to our channel. Also let your friends know that if they have an electronic device they too can burn to learn. Thanks for watching.


Good morning everyone. Welcome to our presentation on public good apps house innovation solutions to feed more people as technology is for shaping how nonprofit organizations help people worldwide, forcing nonprofits become nimble and creative. In this demonstration style event, four different organizations in the food sector will share their inventive solutions to feeding more people. Public good app house events are an initiative of tech soups caravan studios caravan studios works closely with nonprofits communities and local organizations such as libraries to decide this technology solutions to help nonprofits address some of their most pressing problems. So tech soup is a fantastic organization and I just want to introduce you to welcome you to the tech soup global community. We're the global network, especially for those who are new here at tech soup. We believe technology like smartphones internet connectivity training and more have the power to serve our communities better. And today speakers with their tech for good app demos will give you a taste for what this looks like in action. Here today we have Twilio. This event is presented in partnership with Twilio org. Twilio is a customer engagement platform with services including SMS messaging voice calls phone numbers shortcode support plans and so much more as a special offer to the nonprofit community. Twilio.org is offering a $500 credit and ongoing discount on Twilio products. I'm delighted to welcome Jacob Talbot, the director of campaigns and product marketing for Twilio.org. He will share more about how your nonprofit can leverage Twilio service and sector research. Thanks so much Nia and thanks everyone for joining. And you're here today because of the power of technology to scale solutions to hard problems. And let's face it over the last few years, we've seen passive transformation and how we use technology across so many different parts of our lives, especially in the ways that we communicate. And we think about the ways we're talking with our friends with businesses, and especially nonprofits too. And so everyone who's joined today, some of you may be earlier in your digital transformation journey. So you may be building apps yourselves to to fuel your own programs. And I suspect that all of you are probably wondering how we can use technology to scale your work and help more. And here at Twilio, we were wondering the exact same thing. How can organizations better leverage technology in their programs to support more people. And we saw that there was actually a ton of really rich information out there about how technology is used in a general sense across a lot of different aspects of nonprofit work. But there was actually a bit of a gap in the way that we understand how organizations are using communications to serve their constituents and their programs. And we wanted to understand how organizations doing this today, what's working well, where are their challenges. And so we asked. And earlier this year, we surveyed 1500 nonprofits in the US and UK, Canada, and 1,100 of the people that you serve to understand how you're using communications in your programs today. And what's working really well, where there's some gaps. And we released our findings in a report that you can access right here without Lincoln Twilio.org. And I want to share just two findings that really stand out to me. The first is that 89% of nonprofits said that digital communications are critical to the ways that you deliver support to people in your programs. That may feel pretty familiar to you these days as we're spending so much time using digital communications to engage across our line. The second thing, and this may be more of a surprise to some of you, for some of you it might feel very familiar. Because there is this old tired myth that nonprofits lag the private sector when it comes to innovation and technology. And when we went out and spoke with you out in the field to understand how you're using digital communications, we found that this was not true. And in fact, nonprofits are actually leading the private sector in digital communications. 65% of the communications that each of you are, the engagement that each of you are having with your constituents is now happening digitally. That compares to just 55% for the private sector. So I hope that when you hear that, for many of you, it's a bit of a validation that the innovation that you are bringing to your organizations and your communities, it is there and it is meeting the needs of the people that you serve. So there are a lot more interesting insights in this report, and I encourage you to take a look to learn. And all of this innovation around digital communications and digital technology to advance program work is really exemplified by the four organizations presenting today. And so with that, I'd love to turn things back over to TechSoup and like you, I can't wait to learn more about how these organizations are using technology in their programs. If you have any questions about communications and follow up, my colleague Alex Chen and I will be here for the Q&A. But with that, I'd love to turn it back over to Nia. Thank you so much, Jacob. In today's presentation, we will have four different speakers. Rory Fowlin, the program manager at FoodCloud. Elizabeth Kelly, Senior Development Manager for Include, TechSoup's partner in Ireland. John Hernandez, the executive director of the nonprofit exchange. Alex Godin, founder of LemonTree Foods. Let's thank them for being here with us today. First, I'd like to welcome Rory Fowlin, Program Manager at FoodCloud. Based in northwest of Ireland, Rory is an experienced program manager with the demonstrated history of working in the nonprofit sector and has a passion for reducing food waste. Always aiming to simplify operations. He looks for every opportunity to streamline and automate tasks. Today's demo is about food averse. Rory will show Twilio how Twilio helps power their virtual food bank platform and how they have integrated Twilio products to efficiently support their network of charity and community group partners. Let's welcome Rory Fowlin. Hi there. Thank you very much, Nia. So my name is Rory Fowlin, and I am from Irish charity called FoodCloud. So FoodCloud, we have a vision where no good food goes to waste. We do that by connecting businesses who have surplus food to charities who can use that. So the problem of food waste, you may not realize what it is, it's huge. So somewhere between 33 and 40% of all the food produced in the world goes to waste. That's meanwhile over 800 million people don't have enough to eat. And to put it into context, it's somewhere in and around 10% of global greenhouse gas emissions, which is in and around four times what the aviation industry produces. So it's a massive problem. Since 2013, FoodCloud's virtual food banking platform has helped to redistribute about 115 million meals, which has helped to save about 200,000 tons of CO2 equivalent. And we've done that across four countries reaching over 12,000 charities. And you can see on the slides here just a few of our partners. Our main way that we help redistribute food is by our virtual food bank, which we call Foodiverse. Now, how this works is very simple. It's three simple steps. A donor, so a business, maybe your producer or retailer will upload details of surplus food that they'll have available. That will then be sent to a connected charity or community group via either Twilio SMS or via notification. The charity or community group will then respond to say whether they can collect it or not. If they can't, we'll keep trying with further charities again, all powered by Twilio SMS for notifications. And then once a charity has responded that they'll be able to collect, they go and collect that directly from the store. So that's where the virtual food bank comes in. So by using this platform, we facilitate the rescue approximately one million meals a week. So that's how we use Twilio within Foodiverse, but it's not the only way we use Twilio. So we also use Twilio to power our contact center via Twilio Flex, which Elizabeth will actually touch on later. We are now also using another Twilio partner host phone to help us with some of the back office phone systems as well. But the way I wanted to speak about today was how we use Twilio Studio. So when Ireland locked down at the start of the COVID-19 pandemic in early 2020, immediately we saw a massive drop off in the number of charities who were available, but we needed to know how many and which ones so that we could start to properly redirect the food around the country. As you can imagine at the time, everyone was under pressure and it was all very stressful. It was taking our support team about 40 minutes to get a successful interaction. So using Twilio Studio, we designed, built, tested and deployed a really simple chat bot initially just to go out, ask our charity partners where they open or close, and through that we managed to save about 400 hours of work for our team. So it's a really simple drag and drop interface. It allowed us to contact a large number of people at once, but then they could respond in their own time. It basically helped us to free up our team to better all the charities that remained open. Now apologies, I actually haven't got the other slides which show all the responses coming in, but we connected it up via Google Sheet so that our support team could work through all that. We've just used it multiple times since to kind of make more and more complex chat bots in order to get a better idea of what our charity users need. And so that's basically how FreeCloud uses Twilio to help our vision. Thank you so much, Rory. It's wonderful to hear how FoodCloud uses a Twilio to help with Foodiverse. Now let's next welcome Elizabeth Kelly. Elizabeth is the Senior Development Manager for Include, which is TechSoup's partner in Ireland. Include is an Irish nonprofit helping other nonprofits in their digitization journey. Elizabeth works with Include clients to help them see what technology can meet their needs. She has experience in both the business and nonprofit sectors, having worked as a trainer with UNICEF in Ghana and as program manager for church support in Dublin. She has worked as a documentation expert in the localization security and energy management industries. Before joining Include, she was Irish manager for a U.S. telecommunications company. She specializes in team management and project management. Today's demo is about Include's work with Salesforce and Twilio. Elizabeth will share how Include helped FoodCloud use Twilio and Salesforce together to drive the best practice and quality. Thank you so much. Good afternoon. Good evening everyone, depending where you are. I'm based in Ireland. Elizabeth Kelly from Include. I'm a little bit ahead of you all, but it's great to be able to share our experiences with both Twilio and Salesforce just to enable FoodCloud success because in Ireland we are very conscious of all the good things that FoodCloud do. It's one of our best charities, I think, in Ireland. So just to give you a little bit about Include, we're a little unusual in the sense that we are an IT company that's also a registered Irish charity. And we are quite proud of that because what we are trying to do is make certain that charities in Ireland and elsewhere have access to absolutely the best technology they can so that they can do their jobs as well as they can. So we're based in Dublin in Ireland. We have 25 staff and we're very proud to be partners with TechSoup. We have been for many years, but we're also partners with Salesforce and AccountsIQ. We don't just organise the donations programme and the software programmes. We also do solutions for Irish charities and that's a little bit about what we're going to talk about today. So one of the main solutions we provide is Salesforce and the reason we do that is it's a very good CRM and it helps charities to keep their data secure. It helps them to do good governance, which is very important. It helps them to see what resources they have and how they use them and to be able to report back on their use. It's very useful for volunteers. It's great for just recording donations. So we've put Salesforce into about 400 Irish charities at this point. So Food Collide came to us back in 2019. It doesn't feel that long ago, Rory, but it is. And at that point, they really needed a great CRM because their work was expanding and they needed to be able to manage their volunteers, their donor relationships, all the food they were receiving and how it was distributed. Of course they wanted to be accountable as we all do to our funders. So they needed to have excellent reporting and analysis. So the other problem that they had was that they actually also needed to have, not only all of that, but they also needed to have a great call centre system. We look first of all, could Salesforce have done it?  So we had to find some way of taking all of the advantages of Salesforce, which was the full view of the donors and volunteers and the work they were doing and all of the food they were gathering in and combine it with all of the great stuff that was in Trilio. So that set us with the problem because we'd never combined Salesforce and Trilio before, but this is what we did. So can you go forward then? So we partnered with an excellent partner in Ireland called Captair and they used a special thing called Trilio Flex to develop a customized call centre interface for food cloud. And this meant that we could then write what is called a REST API so that when a request came from Trilio with the caller's number, the relevant data on the caller could be sent directly into the little window from Salesforce and the food cloud staff member could then update as they were working all of the information. It was a secure channel so that only if a request received from was received by Trilio was the information sent. And this meant that there was a huge reduction in staff time and effort and it's ensured really good data quality because people were only entering the data once into a single system. There wasn't a chance that they'd forget to enter data and there wasn't a chance that the data would be incorrect because they were entering it later once they'd finished the call. So the two systems worked side by side for the staff and it was a great partnership between ourselves and Captair to be able to do this. Could we have the... So this means that food cloud worked within a single system when the call comes in. Food cloud staff have the most up-to-date data from their CRM when they're talking to a funder or a donor or a volunteer. And it means that they can update the information and the cases directly into Salesforce as they're on the call through Trilio. And that means all their data is stored in a single place and that's really important. So this means we solved the problem because food cloud has a great secure Salesforce CRM to hold its data and a great core central system thanks to Trilio and the two work really well together. And I think the last slide is just our learnings from this is one of the big things we wanted to do for Rory was to make it easy for his staff. So we wanted to make the two acts work well together. Please make life easy for your staff as possible. They're very valuable. You need to have one single secure place for your data. So it's really important to integrate if you can. And then the third learning is always collaborate with other experts. Include wasn't a Trilio expert at all, but because we were able to partner with another Trilio partner, we were able to do the job for Rory. Thank you so much Elizabeth. It was wonderful to hear how food cloud uses the power of Trilio and Salesforce to create an excellent core center and a secure place to store all of your data. So next we will welcome John Harnett as the executive director of the nonprofit exchange. John has been the executive director of the nonprofit exchange for the last seven years. A native Arizonan, his nonprofit was expanded. It's reached throughout Texas and the Midwest, helping nonprofits integrate technology solutions into their fundraising and mission development. Today's demo will be of help action. In this demo, John chairs how help action can address emergency food accessibility for the homebound while developing a new way for communities to volunteer. Thank you so much and welcome John. We look forward to hearing from you. Thank you for having me. So yes, I am the executive director for the nonprofit exchange. We're a 501c3 that assists other nonprofits throughout the country with technology solutions. And most of those solutions we developed with our partners like Twilio and Digital Ocean. If we didn't have those two partners, we wouldn't be able to rely on the infrastructure that we have to be able to deliver quality work. Help action emerged during COVID. We had slowly started to observe a change in how people wanted to volunteer. Right before code in-demand services were a new thing with Uber, with streaming. We want our services when we want them at that exact moment. But volunteering had not adapted from what we had seen to accommodate that. It's hard for volunteers to be able to now set aside a specific day and a specific block of time to be able to go and volunteer to help their community. So we want to develop a system where people could have a pulse on their community. Another issue that came up during COVID was a lot of our corporate partners were no longer allowing official volunteering groups just due to the dangers of what COVID presented at the start of the pandemic. So we needed to find a new way for people to volunteer when they wanted to and also volunteer in a safe manner while still impacting their communities. The other half of help action was developed because of accessibility. We rely, the system relies 100% on Twilio to be able to deliver SMS when it's sent out and to be able to have no issues with filtering while making it engaging. A lot of people in our community who are homebound don't have smartphones. If they do, it's hard for them sometimes to use. And so we want to create a simple solution for them to be able to get the food that they need when they need it. So help action is like Uber Eats. But it doesn't require an app and it's very simple to use. Again, it's all text-based and we designed it around the volunteer. I want to be able to get notifications when there was an immediate need from our pantry or from someone in need in the community at a moment's notice and be able to say, yes, I can help or no, I can't help today. From there, the text message requests are actually passed on to each individual volunteer, one after the other. This way, we're not spamming our volunteers and our volunteers are trained to recognize the importance of each text message. When they get that text message with the delivery request from the pantry or from the person in need, they know that they're the only one getting that text message at that time. And it helps create a more value for that text message when they recognize that it's coming from the help action number. So keeping it simple was the primary objective of this program. Simple text messages, simple responses, and an easy way for someone to volunteer who has a busy schedule. Again, building around the volunteer, we didn't want to annoy them. We know with some other text messaging projects, you're sending out a few thousand text messages and it can be disappointing when you reply, yes, I can take on that volunteer request, but then someone else has already accepted and so it says, no, someone be you to it. So that's why we want to create heavy emphasis on each text message that goes out. You're the only person getting it. It's your chance to be the hero for the day. So they have about eight minutes to respond. If not, it'll proceed on to the next volunteer who's on stand. This helps us create, again, great value with our text messages. It really shows the power of a text message. Again, our volunteers are trained and we send lots of marketing to make them realize that again, they're the only ones getting that message. They're not competing with anyone to take on that responsibility. And just again to show how easy it is, this is a sample message. This is from one of our, the largest food pantry in the El Paso region. It's a simple message and it requires a simple response. Are you able to take on the delivery? Yes or no? Once they reply yes, they get a few more details. They get a contact information for the food pantry. They get contact information for the delivery constituent. But up until then, it's just a simple yes or no question. We've also made sure that the system is very easy to use for pantries. We know pantries rely a lot on volunteers and some of those are volunteers are the ones putting in these request orders. So it's, our platform is completely free and open to use for any pantry in the U.S. You can add your own volunteers into the system and rely on that closed network. We could help you recruit volunteers in your city to build up a city-wide network. Our goal right now is to get 500 volunteers in every major Texas city. At 500 volunteers, you create a network that isn't stressed out, that isn't speed overused, where potentially one person could volunteer once a year at that point. So why rely on all the rest of the network to be able to carry the load for those pantries? So one of our biggest case studies that kind of really put our automation system to the test was last year in March, during the winter storm of Texas, Austin had iced over room, no power, no water. People were stranded in their homes. We were working in Austin, but we hadn't worked with any pantry partners yet. So we turned the system into a neighbor to neighbor assistance. People could sign out to volunteer easily and people could put in a request for up to five grocery items that they desperately needed. We worked with a number of influencers in Austin and overnight we had about 600 to 700 volunteers signed out. The course of that coming weekend, we ended up doing over 200 emergency deliveries. The system worked great. It was five people in the area who had four by four capability who knew where they could pick up emergency supplies and they would bring those supplies to those that were desperately in need. Another thing that we learned a lot about during this time was our system was able to help demographic that we had not really thought about during the initial build, which was the visually impaired. Again, our system doesn't require an app. It does not rely heavily on the website. It relies on text. And those who are visually impaired can use their own apps that can actually that work already with their text messages and help them send out text messages and read text messages. So working with those existing apps, they were able to put in their food order through text message and get updates from their volunteer through text message using their existing assistance apps. So again, by keeping it simple, we were able to help a large range of demographics that we had never even thought about. If anyone is interested in signing up, it's again a free platform. We'll help you get set up. We'll help you with training. It's helpaction.org. John, it's wonderful to hear how Health Action is a wonderful program to engage and communicate with volunteers to ensure food accessibility for the homebound. And now let us welcome Alex Godin, the founder of Lemon Tree Foods. Alex is the founder of Lemon Tree, a nonprofit that helps hungry people find free food. He started his career when he was still in high school, dropping out to raise $1 million in venture funding for his first startup. Since then, he's organized a celebrity telethon with stars like Herbie Handcock and Judd Apatow, an adult summer camp, and the internet's premier destination for hand-painted oil paintings of emojis. Today's demo will be of the Lemon Tree Food Helpline. The majority of hungry people don't access the free food available to them at food pantries. The Lemon Tree Food Helpline connects them to the resources in their backyard. Thank you so much, and join me in welcoming Alex. Hi. Nice to meet you all. I moved four days ago, and so thanks to the intimacy of Zoom, you can see all of my possessions in boxes behind me. But today I'm excited to tell you about Lemon Tree, where we connect hungry... Yep. Go back. We connect hungry people to free food. This work was born out of a project that my team did in response to the COVID pandemic, where we saw that food pantries and soup kitchens were in desperate need of volunteers here in the New York City area. So we wound up actually recruiting 30,000 hours of volunteer service for these organizations. But in the process, we started getting these text messages from our volunteers. Text messages like this, saying, if I volunteer, can you give me food? Which was so striking to us, because we knew that there were more food pantries in the U.S. than McDonald's, and that those places had plenty of food. And yet at the same time, we were hearing from folks who were saying, I'm gonna... Folks who were not only cash poor, but time poor, saying I'm willing to do manual labor to be able to get access to this food, which made no sense to us. And as we dug in, we learned this heartbreaking statistic that the vast majority of hungry people don't access the free food available to them at soup kitchens and food pantries. And we're curious people. We said, why is this happening? Why aren't people accessing the free food that's out there? And it starts with a data problem. We're really good at Google, and yet I couldn't find information on the hours and location of the food pantries near me. And once you find that information, you don't know what to expect when you get there. And then the second problem is even more pernicious. It's a problem of stigma and shame. Marketing for food pantries and emergency food in this country are focused on donors, people trying to give money. So they amplify the need. They say, only the poorest people go and get food. And that makes people feel horrible. And so we hear all the time from folks who tell us that they're hungry and then say, oh, a food pantry is not for me. That's for people who are struggling more. When these folks are saying, I don't have enough food to feed my family to put dinner on the table for my kids. And so at Lemon Tree, we solve both these problems, the data problem and the stigma problem. And so our product combines two key pieces. The first is the best data set on the hours and location and experience at emergency food locations. And the second is world-class hospitality. We say the people we serve deserve to be treated like humans and deserve to be seen and accepted and to acknowledge that their situation is really hard. And so our app works via text message. And the first thing we do is greet people as humans. We say, hey, we're a real person here to help you. And then we follow that text message up with actionable information on places in their backyard where they can find places like St. Joseph's on Fulton Street. And if you Googled hard enough, you might find this food pantry. But what you wouldn't find is that they're only open one hour a week. You need to live in their zip code and you need to bring an ID. We hear all the time from people who before lemon tree took a bus across town to get to a food pantry only to be met by closed doors or only to find out that they needed a piece of documentation that they didn't have. Which is why we are laser focused on having up to date information on every single resource. And our secret weapon in that work is surprisingly novel because we're getting people how their experience was. We say, you went to this food pantry? How long did you wait? What did you get? And that information helps us help the next person and the next person. And we're not just getting data. We're also getting pictures like this every single day of food that we've unlocked for folks in their backyard. And the really cool thing is that we're doing that more than just really fast. In 2020, we helped 1,500 people. 2021, we helped 15,000 people. And in 2022, we're on track to continue that type of growth. And it's important because there's a lot of people who need this help. And we started right here in my backyard in Brooklyn and we expanded to the five boroughs of Manhattan, five boroughs of New York City, and then to Philadelphia and Northern New Jersey. And now we're gearing up to go to every single major city on the East Coast of the United States and then to the broader United States as a whole because it deserves access to this and we're excited to bring it to them. So that's Lemon Tree. Thank you for your time and excited to answer any questions. Thank you so much, Alex. It was really interesting to hear about your work in helping hungry people throughout my hometown of New York City easily access food. And I look forward to seeing more about Lemon Tree spreading throughout the East Coast. Now it's time to head over to the Q&A section. So this first question is for John. How do you differ from catch a fire or volunteer match? A bit of difference is rather than getting volunteer opportunities that might be ongoing, this is more of an on demand service. These are volunteer opportunities that need to be done within the next 24 hours. So there's a little bit more emphasis on them. They're volunteer platforms. It's about matching you with specific missions, with specific jobs. This is, hey, there's a winter storm. People don't have access to food. Hey, there's someone that's stuck at home because of COVID and they have no family in the area. This pantry needs to get them food. This is immediate on demand needs. And again, it's for the volunteers who have a busy lifestyle who can't set aside specific time to search for volunteer opportunities. This is stuff where they can sign up and immediately start. Thank you so much. So our next question is for Rory. So Rory, what is an easy way for someone to reduce their food waste at home? So we always say that the simplest way is to write a shopping list and it's a silly little thing, but it is genuinely the simplest way. So before you go food shopping, make a list of what you're going to have to eat that week and then write down what you need and also what you have. If you don't have time to write down what you have, you can take a quick photo of your fridge, of your shelves and you'll be able to see what you have so that you don't end up buying more than you need, basically, because we tend to be taken in by a lot of special offers where something can seem very cheap, but if you're not going to use this, was it really that cheap to begin with if you end up throwing it in the bin? Alex, the next question is for you. When do you expect to launch a lemon tree throughout the northeast and what will be your first city outside of New York? It's all a bit up in the air, but we're working really quickly to, there's so much need across the country for this and that the same stats that we see about two thirds of folks experiencing hunger, not accessing food pantries, holding from New York City all the way across the country to Bozeman, Montana, or San Francisco. And so we're constantly working on finding places where we have really strong community partners who can help us on the data side alongside a really strong need for the service. So always planning and sprinting towards that goal, but nothing that we can share just yet. And John, I have another question for you. Is there a cost to using help action? No, the platform is grant funded and it's also funded by our own initiatives of earned income, but it's completely free to any pantry than the U.S. And I have a question for all of our panelists. Is there an interest in extending some of these solutions that you have discussed today outside of the U.S. market, for example, in South Africa? Just to say include is working in Ireland, but we have had, we have done work outside the Irish context and we would always be very interested in looking into that context as well. As somebody who worked in Ghana for a few years with UNICEF, I would have a particular passion if the possibility arrived for us to be able to do that. Yeah. And I suppose on from our perspective, we recently received funding from the Irish government to investigate whether our solution would make sense and we're looking at four African countries in particular. I actually think that Ghana might be on that list. Yay! We do work in Central Europe already and they are absolutely open to other locations too. So we have a question from John. This would be for Alex. We are currently using Twilio in a mobile preparedness app. Is there someone that we can speak to in regards to expanding our Twilio use case among our app user base? Yeah, absolutely. So you can reach out to your account team. If you don't have an account team, you can definitely go through our impact access program and you'll probably get connected to me and we can have a chat about how we can expand our use cases. And Linda wanted to know, and this is a question for all the panelists. Are you noticing a trend for more people growing food locally? She in particular is worried about the amount of food coming out of California due to the doubt and the drought in Lake Mead. So just interested in hearing some of your insights on growing food locally. Again, from an Irish context, we have a great partner in Ireland called GIY, which is Grow It Yourself. And there is definitely a large push throughout the country for people to start growing as much food as they can really. Now, obviously, the climate of Ireland only sits certain types of food, but everyone can grow something. No matter where they are, even if they've only got a balcony, if they're in apartments or if they have a big back garden, obviously they can grow a lot more. But GIY is a great organization we have here for really pushing that. Another question submitted by someone anonymously. What do you do to get feedback on the solutions that you have created? Do you reach out directly to the people that you serve? Happy to answer that. Yeah, that's what we do. We ask people, we say, how is your experience? And we do that on a level for each of the food pantries. There were soup kitchens, whatever resources were for referring someone to, and we're learning. This place isn't the best place to send someone. And if you're looking for food in bed style, we can not just tell you which of the five food, where the five food pantries are and what their hours are. We can tell you which ones are going to give out fresh produce, which one has the shortest line, which one is really the best place for you to take your time and go and get food. Your second question was about getting feedback on our service. And we do that too. Whenever we have a question, we just had a question today about our user funnel and about how likely people are to click a certain link in a text message to make sure they were as active as possible. And the next step is we're going to schedule phone calls with our users and say, how did you do this and why did you do it that way? And really, from everything we do starts with the client. Started with people coming to us and saying, hey, I need food. And we said, okay, how do we help you with that? And then we said, and the first version of that was literally my phone number and my co-founder's phone number taped on telephone poles. And people would call that phone number and I would pick up and they'd say, oh, I need food. I'd say, what's your address? Write it down. I'd say, what's your phone number? I said, I'll call you back later. That would just go to Google because we wanted to learn as quickly as possible about what was out there. And part of that is really about listening to clients and what they need. If clients aren't telling us that they need any, if clients aren't telling us that they need diapers, we're not going to go and research diaper bags. If folks tell us that diapers are their top priority, then we're going to make sure that we have the best data in the world on diapers. So we're always listening to folks and using that data to build out our product. I was wondering if you would be able to share a little bit more about Twilio's impact program. The way that Twilio thinks about providing support to organizations like all of you tuning in today is really threefold. First, there's our team, folks like Alex and our specialists for a non-profit program are here to provide strategic guidance and show you the right technical support or connect you with a partner if you have questions about building with Twilio. So that's the first part. It's our team here to support all of you. The second is the product piece. And that really is that impact access program that you heard about earlier. And if you go over to TechSoup, you can sign up in just a few minutes and that provides a $500 kickstart credit, which in terms of text messages, which we've talked a bit about today, that's about 80,000 text messages that you hear in the U.S. There are some differences and prices around the world, but think about it as about 80,000 text messages and the discounts across all of the Twilio platform. So whichever services you might be looking for. So that's the product piece. And the third piece is through the Impact Fund we provide grant support to organizations, organizations who are building and scaling solutions, many of the exciting things you heard about today. We look for instances where organizations can really scale their impact through technology and we invest in those organizations to help them serve more people. So those are the three different ways that we provide support to organizations through Twilio.org. So much. And so one final question for all of our panelists, if there's one takeaway that you would like for our participants to take away from this session, what would it be and why? We can start with Rory. Let's say a great one. Honestly, fallen tier, I think is the best one. Someone needs your help. And I would just find who that person is and see can you help them? Elizabeth, I think it is be kind to your staff. Think of ways that you can help your staff so that they can help more people. I think that's really important. I say that the big theme is build. I'm just so impressed by the creativity that all the organizations brought today to creating solutions that are really customized to the needs of the communities that they're serving. So encourage everyone to put on their builder hat. Think about creative ways they can approach problems too. Volunteers are still a nonprofit's biggest strength and we just have to be ready to adapt to our ever-changing culture, which is now more on-demand services, shorter attention spans, and utilizing the best communication tools that we can. Alex? Yeah, human. There are so many. The way that we think about this, we can use technology to make things more efficient. We can. We should and we need to. But we shouldn't forget about being human beings and listening to folks, speaking to them as humans and treating, working at a human level. And so I think that magic happens when you combine that human piece and that tech piece. Thank you so much and join me in thanking our panelists for their time and generosity.


Hi friends, welcome back to my channel and a very special welcome if you're new here. My name is Jen. I'm a certified weight loss and nutrition coach and I'm on WW personal points. Happy Monday. It is Monday. So it is meal prep day like I shared with you guys in my grocery haul. I am super, super excited for these three recipes. I've been drooling over them and thinking about them all week. So if you're excited as well, give this video a big, huge thumbs up. Make sure you're subscribed and your bell notification is turned on because I do a meal prep every single Monday and I do upload five days a week. Check out that description box down below for nutrition coaching where I offer personalized to you macros and calories highly, highly recommend that way you know where you should be every day to be successful in weight loss and one-on-one coaching. If you would like to chat with me directly, links, discounts to all of my favorite things and come on over join us on Facebook. To have you. So let's jump in to my really exciting meal breakfast this week. I am making fresh raspberry streusel muffins. I have been craving muffins, so I'm making a healthier lower calorie lower point, but yet still delicious muffin for breakfast this week. I'll pair this with my favorite protein. So let me show you what's in our recipe. First you're going to need all purpose flour. This is the Lakonto golden. This is my all-time favorite sugar substitute. As you guys know, I will have Lakonto linked in the description box for 15% off. Highly recommend it is the best tasting sugar alternative doesn't bother your stomach. And for me, it tastes just like regular sugar. So I am using the golden and then this in here is the granulated Lakonto as well. So I just love their sweetener in general. Again, it is linked down below for you. You're also going to need some salt, baking powder, vanilla extract, unsweetened applesauce, light butter, sour cream, eggs, and of course, some fresh raspberries. So the first thing we're going to do is make up the streusel topping for our muffins. So I have one half of a cup of the Lakonto golden, one half of a cup of all purpose flour, and then one quarter cup of light butter softened. And then with a fork, we're going to mix this together kind of crumbling that butter as we go. We want this to make a crumble consistency. So here's what your crumble is going to look like. And then we're just going to set that aside and we're ready to get started on the muffin. So I'm going to add one cup of all purpose flour to a medium bowl. One and a half teaspoons of baking powder. This is a half. So I'm going to add three and then a quarter teaspoon of salt. So I'm going to just fill this up halfway, mix your dry ingredients together really well to the dry mixture. We're adding one half of a cup of sour cream, one egg, one quarter cup of unsweetened applesauce, which is exactly what is in one of these little pouches. And a teaspoon of vanilla extract. Go ahead and mix together just until combined. Make sure you do not over mix. That's actually what causes your muffins to be a little more spongy. Spray your muffin pan with some nonstick cooking spray. I'm using the little handy dandy scoop from my cookie scoop pack off of Amazon. These haven't been available for a while. But if they are, I'll link them down below for you. And we're just going to scoop in the batter. I wasn't sure how many muffins I would get out of the batch because that isn't a lot of batter. I ended up getting nine muffins total. So that's what my points and calories will be based on. Once you have the batter into the muffin pan, we're going to top each one of our muffins with raspberries.  And then we're going to spoon some of the crumble right on top. These look so incredibly delicious. Look at that. Oh my gosh. These are going into a 375 degree oven for about 20 minutes. The muffins are out of the oven. Oh my goodness. Do these look absolutely incredible? Look at that streusel topping and the raspberries. Yum. I'm going to allow these to cool. I'll plate them up. I'll be back to share points and calories. And here are the finished muffins. These look like something really high in calories, sugar, and points that you get at the bakery. That crumble on top, 10 out of 10. It is so delicious. So I will go ahead and put points and calories here on the screen for you. But raspberry streusel muffins, that's what's for breakfast. For my lunch this week, I am making a low carb fish taco bowl. I'm really excited for this. I love fish tacos and this is kind of a deconstructed, healthy version. So let me show you what's in the recipe. First you're going to need some fish. My fish is actually from Imperfect Foods. This is wild caught cod. It is so incredibly delicious. It calls for frozen fish. I did thaw mine first only because I want to dry it really well before seasoning it up. You're also going to need lots and lots of fresh cilantro, light butter, taco seasoning, non-fat Greek yogurt, milk, salt, and pepper. And then we're making a whole made slaw. So I have some angel hair coleslaw. And for that we'll need apple cider vinegar, honey, light ranch. We'll also need salt, pepper, and lime juice. And then I am making a pineapple cauliflower rice, which I'm really excited about. Again, we'll need salt, pepper, lime juice, cilantro. I have a little pack of cauliflower rice. I bought these at Costco. You just put them in the microwave, warm them up, and the rice is actually really good. And then you'll need some pineapple tidbits. I melted two tablespoons of light butter in the microwave. And I'm just going to brush that over the fish fillets. And then we want to sprinkle about two tablespoons of taco seasoning right on top. Our fish is going into a 400 degree oven for about 25 minutes. While the fish is in the oven, we're going to make up the sauce that we're going to drizzle on top of our bowl. So the first thing we're going to need is a quarter cup of non-fat Greek yogurt. Just a pinch of salt, one and a half teaspoons of lime juice, and one teaspoon of honey. We're going to mix this all together and this delicious sauce will get drizzled over the bowl when we're ready to eat it. Smells so good. You can smell the lime and the sweetness from the honey, yum. Next up is the cilantro cauliflower rice. So I went ahead and cooked my cauliflower rice in the microwave. This is really so, so easy and it tastes really good. I always like to fluff it up just a little bit before adding the rest of the ingredients. And I have eight ounces of pineapple tidbits. I did drain all of the juice. So I counted as zero points because there is no added sugar or juice to the pineapple. I have lots of cilantro. So I'm going to add about a quarter of a cup to the rice and about two teaspoons or a little more if you want of lime juice and then fluff that up. And that is the cauliflower cilantro pineapple rice for our bowls. Lastly, we need to make up our slaw. So like I showed, I'm using the angel hair coleslaw. I just got this at Walmart. I don't want the slaw to get soggy. So my plan is to keep the actual slaw in the bag. Actually, I'll probably put it in a storage container so it stays nice and crispy. We'll make the dressing for the slaw. And then each day when I prepare my bowl, I'll mix my slaw together really quickly. That way it stays nice and crispy. So the first thing we're going to add to a small storage container for the dressing for the slaw is about half of a cup of cilantro, one half of a cup of light ranch dressing, one teaspoon lime juice, salt and pepper to taste, two tablespoons apple cider vinegar, and two tablespoons of honey. Mix that together really well and that is the dressing for our coleslaw. I just pulled out the fish. It looks and smells so delicious. So here's everything for the low carb fish taco bowls. Let me walk you through all the different pieces that are going into the bowl. I am going to have this for lunch and Wednesday is what I eat in a day. So I'll make sure that I insert a picture here for you of what the finished bowl looks like before I indulge in it. But let me show you all the pieces of our bowl and how we'll assemble it. So the recipe makes four bowls total. So we'll divide our fish out by four. Same with the cilantro, pineapple, cauliflower rice. This will be the base of our bowl. We'll top it with some of the slaw mix with this really yummy dressing. We'll drizzle over the first sauce that we made in the beginning right over the top of the fish and then we'll top it with some extra fresh cilantro.  I'll go ahead and put points and calories here on the screen for you. For dessert this week, I am making lemon blueberry sheet cake. It's been a while since I had cake. So we're gonna do a fresh summery cake this week. So let me show you what's in the recipe. First you're going to need salt, all-purpose flour, powdered sugar alternative. As always I'm using the Lakonto powdered. Don't forget I do have Lakonto down in the description box with 15% off for you. Some low-fat buttermilk, light butter, again Lakonto granulated sweetener. Eggs, a fresh lemon or a couple of lemons depending on the size. This huge one is from my lemon tree so it's going to be perfect. Some vanilla extract, lots of fresh blueberries, baking powder and baking soda. So to get started on our cake, the first thing we're going to do is whisk together the dry ingredients. So I have three cups of all-purpose flour, two teaspoons of baking powder and half of a teaspoon of baking soda and one and a quarter teaspoons of salt. This is a half of a teaspoon so I'm going to do two and a half. Go ahead and stir that really well until fully mixed. Into a medium bowl we're going to add our wet ingredient. So starting with one cup of softened light butter and one and a half cups of our Lakonto monk fruit sweetener and then with a handheld mixer or a kitchen aid mixer we're going to mix until creamy. And then we're going to crack in our four eggs, our vanilla extract and one cup of low-fat buttermilk. With your mixer, go ahead and mix on low until incorporated. Now we're going to add the wet ingredients to our dry ingredients and then stir, hand stir until combined. Now we're going to zest in the lemon and then juice half of this large lemon. We want to save the other half for the glaze that's going on our cake. And then we're adding our blueberries and gently stirring everything together. I went ahead and greased a nine by 13 baking dish and we are going to add our batter to the dish. We're putting our cake into the oven at 350 for 40 to 45 minutes. So for the glaze, I've added about two cups of the Lakonto powder to a medium bowl and I'm going to just squeeze in lemon juice and stir as I go. We want the right glaze consistency. So I always like to add a little bit of the liquid, stir, add more liquid until I get that right consistency. And there is the perfect glaze consistency.  Our cake is out of the oven. It's been sitting on my counter for about 15 minutes so it's getting nice and cooled. We are going to take that really yummy glaze and put that right on top. Oh my gosh, this looks so delicious. And here is the lemon blueberry cake with the glaze. I mean, can we just talk about how incredible this looks? I will go ahead and put points, calories, serving size, everything here on the screen for you, but I have to say this is going to be probably my favorite little sweet treat of the week. Thank you for joining me for this week's WW Meal Prep. As always, the recipes I shared with you today are on my website. Also down in the description box you'll find nutrition coaching, links and discounts to my favorite things and my Facebook group. Don't forget to come over, join us there. That's where you can keep up with me a little bit more day today. If you're excited about these recipes, don't forget to give this video a thumbs up. Really helps out my channel and of course, subscribe and ring your bell so you never miss a future video. Thank you guys so much for watching. Happy Monday, have a great week and I'll see you next time. Bye.


Jinsons here with today's Fandal Huryo talking about players who saw their stock increase across week week 15 in NFL DFS And the first one was Devon Singletary who played almost every snap for the builds on Sunday 92% snap rate 22 carries into one target now Singletary is a flawed player not the biggest upside guy But they're gonna give him that kind of work It's kind of hard to turn down the key thing for Singletary on Sunday Is that he had five out of ten team chances inside the red zone that is worth a lot He did convert for a touchdown as well So Devon Singletary may not be the highest upside back but with this role kind of hard to turn down especially at $5,800 in week 16 Number two was an unfortunate one Ronald Jones stock going up due to the injury to Leonard for now We don't know yet how long for that will be out But if he does miss time Jones should have a decent role inside this offense Ronald Jones in that game Split snaps the key Sean Vaughn, but it's important to remember that game came in a negative game script week 16 The bucks are facing the Panthers. That's a game where even with their injuries They should be able to take a lead if they do so you would expect Ronald Jones to be the guy to get the early down work So Jones will still lose work to key Sean Vaughn He is not a perfect back by any means But his salary fully accounts that at $5,400 so Ronald Jones once again back on our radar for DFS The number three guy to see his stock increases week is Duke Johnson It's part of stock up part of stock down stock up for Duke Johnson stock down from Miles Gaskin Gaskin lost work here to Johnson because he didn't practice this past week due to COVID-19 But the problem is Johnson was good He had 127 yards on 22 carries in one target Which gives Duke Johnson a chance to establish himself as a top back on the Dolphins team They did sign him to the active roster on Monday showing that hey They've got confidence in what he did this past week Johnson is auditioning for a bigger role in this offense The Dolphins have not committed fully to Gaskin so far this year So why not give Johnson a chance to see what he can do in an offense that has struggled to move the football on the ground So far this year so Duke Johnson not really sure what his role will be We can exclude Miles Gaskin now for DFS and give some consideration to Johnson on the off chance The role that he showed on Sunday sticks due to his productivity That's all we got here for today on the Fandal hurry up I am Jim Son is saying so long for now back with you later on this week to get you sad for week 16


Welcome to the journey. Today, we're going to give you a beginner's guide to Instagram reels. All right. If you haven't heard the news and this is coming from Instagram themselves, they're no longer a photo sharing app. Shocking. We know. The company now wants to start focusing more on video content as opposed to being the original square photo sharing app that they're known for being. So in case you didn't know, Instagram reels rolled out in late 2020 and there were accusations that they were copying TikTok with a short form vertical video content, but it has become increasingly more popular across Instagram users and Instagram is really favoring reels right now. So what are reels and why are they so important? Instagram is obviously a huge social media platform. They've got over 1 billion monthly users and if you are not active on Instagram, I don't really know what you're doing. But with reels, it's a great addition to IGTV, Instagram stories. It's just another way that you can create video content on Instagram. And like I said, it's become increasingly more popular. The Instagram algorithm is really pushing them out right now. And I know on my own Instagram account, I've got over, I've got three reels that have over a million views. So if you can start creating video content on Instagram, especially reels, that might help your brand. But how you do it, okay? It's not that complicated. You don't need another app. You can edit everything right on your phone. And they're starting to roll it out where you can now have up to 60 seconds worth of content within your reels. It used to be either 15 or 30 seconds, but all of the music you can find right on Instagram, you can do the editing there as well. And it's really easy. So I recommend that you get started. If your business is active on Instagram, and let's say you haven't posted a reel just yet, now is the time. Don't let lack of content inspiration hold you back. So here are some simple and effective video ideas starting with ooh, my favorite educational content. The best way to increase your reach and engagement is to give your viewers something valuable. Give them something to want to tune in because it's going to benefit their life in some way. And if you can create something that is helpful, users are more likely to like it and share it with their friends and also follow you, right? So they can get more of that great educational content. Which ultimately what that will do, it's going to tell the algorithm that your content is worth being promoted. So for example, you can create shareable workouts or cooking videos, which were huge for me during the pandemic, just by showing your step by step process. Another thing that I encourage everyday entrepreneurs is to showcase your products and or services. Even accounts who don't follow you can see your content on the explore page, which is why it's so important for brands to be active where their target audience is. Another great thing for you to post is original content. So think of your audience and what they would want to see from you. Now if you are a business and you can get user generated content so you can actually get content from your customers, that might be something that you want to share. You could do frequently asked questions or really whatever is relevant to your brand. But I know one of the things that I do, because if you want to be trending, if you want to go viral on Instagram reels, I just spend a couple of hours a week scrolling through the explore page of reels and I will see what our trending songs. So if you hear the same songs over and over again, you know that those are trending and you can easily just save them and recreate a reel that is your own, it's original, it's unique, but using that trending song and you have a better chance of actually getting picked up by Instagram. Now let's dive into how to optimize your reels. If you're already creating content on TikTok, guess what? I have a resourceful tip. You can reuse that for your reels. Love a good time saver. However, Instagram is not only clearly advising against reposting content that's visibly recycled from other apps, but it has also updated its algorithm to recognize and prevent it from performing well on their platform. For best results, try to record vertically, then edit and add effects to your reels from within the app, rather than uploading a video that you recorded elsewhere. It's also important to use text overlays, hashtags, audio and descriptive captions get creative to let Instagram add you to an algorithm relevant to the content. Those are all great tips, Emma. Something else that you might want to consider is actually including a call to action within your reels. Now, Instagram responds really well to engagement as does most social media platforms. So if you can get people to like your reels, if you can get people to share them, that's definitely going to help you out. Or if you want to lead to a conversion, if you're promoting something and you want someone to buy something, definitely make sure that you're including that call to action. Now, a couple of other tips that you might want to take into consideration, create custom thumbnails, or actually cover photos for your reels. Now, these won't appear on the explore page, but when someone clicks on your Instagram profile and let's say they're brand new and they don't know you, they don't really know what content they want to check out, having those custom images there will help with your branding and it helps people to navigate your page. Also, something that I do with all of my reels is I always share them to my Instagram stories. Now you have the option when you're creating your reels to share them on your feed and have them included within the main like front page of your Instagram profile. And I definitely recommend doing that because then it puts it on the people that are following you on Instagram, it puts it on their homepage. So they're more likely to see it. But also, when you share it on your Instagram stories, it hopefully reaches more people and it gets them to actually watch that reel. Finally, you'll need a way to know if your hard work is paying off. Instagram has included a dedicated tab, which is similar to the insights tab on your static posts and videos that details the metrics relating to your reels. And with the reels insights, business owners, this is pretty cool. They can see important metrics like accounts reached, plays, likes, comments, saves, and even shares. And by knowing what type of accounts you're reaching with your reels and which content formats are most engaging with your audience, very helpful stuff to know, you'll be able to adjust your content to better serve your target audience and grow your account. We can't stress enough the importance of video content. And like Emma said in the beginning, Instagram is no longer just a photo sharing platform. So you need to be creating videos. But one thing you definitely want to keep in mind is you don't want every video to be an advertisement. Every reel, you want to make sure that you have a purpose behind it, whether it is a call to action and you want to get someone to complete a sale, or if it's just something that you know your audience is going to love. So really take that into consideration and make sure that you've got a good mix when you are creating those reels. Love it, Catherine. And that's a wrap. But the journey doesn't have to end here. We have over 200 videos for you to watch. Be sure to like, comment, and subscribe. Thanks for watching. This is The Journey.


What's good Josh the boy rocks back out again with another video. So we're gonna be checking out non superstars who never turned heel WWE There are some superstars some wrestlers that they just don't turn heel cuz it doesn't really work for them Like they they will always get cheered I know John Cena started off as a heel and then he he was pretty much a baby face and probably will forever be a baby face I believe Ray Mysterio's a person. I don't think he's ever been heel I think in WWE he's always been a baby face because it works I mean granted cuz you know raise a smaller guy, but it It's kind of hard to buy into someone that's a smaller guy. That's a heel I mean it could work But raise has always been lovable if people like his moveset his moveset gives off baby face vibes He doesn't have a heel like moveset and movesets are important to the overall persona of a character too as well So but we're gonna check this out. Appreciate all the love and support man. Roll two 90 K Let's do the damn thing WWE superstars career They were likely to go a number of character changes with these character changes come heel and baby face turns These turns allow the superstar in question to remain fresh and show fans another layer of their persona Whilst it's common for superstars to flip between heel and baby face throughout their career Some WWE stars have remained a baby face throughout their extensive tenure in the company on occasion He'll turns for these particular superstars have been pitched WWE higher-ups have rejected any creative plans that would see the superstar turn to the dark side and opted instead to keep Them as a fan favorite. Well, which ones were they or join us now's WrestleMania looks at 9 WWE superstars Who never turned heel be sure to subscribe in the notification bell for daily wrestling videos and follow us on Facebook for exclusive list Also, check out WrestleMania.co.uk and our on wrestling channel incredible number nine hacks or Jim Duggan The inaugural Royal Rumble winner hacks or Jim Duggan has remained a beloved baby face during his two separate runs in WWE Duggan was presented as working man's Patriot and for his entire WWE tenure he had fans on his side. It's unknown why the WWE never decided to turn him heel It has been common in the past for Patriot gimmicks to flip between baby face and heel take for instance cat angle Sergeant slaughter and Jack swagger. However, this never seemed a consideration for Duggan Although Duggan never turned heel in WWE in WCW Vince Russo decided to experiment with Duggan's more villainous side Following Duggan's infamous role as the w2w janitor, he would join heel stable team Canada This was a rather unnatural role for Duggan and fans struggled to take him seriously as anything other than a heroic baby face number eight Kelly Kelly Kelly Kelly was virtually the face of the WWE's women's division She's the face of the women's division. All right For a lot of a lot of you Men out there, especially the king the king loved him some Kelly Kelly on commentary a little bit too much It was like all right. All right, King calm down. I'll go. Okay, King. Okay, Jerry Lawley. Please calm down, bro Vision for the period of 2011 to 2012 Whilst Kelly was in the best in-ring worker in the world She tried her best to get better and she had an organic connection with the audience Kelly was in WWE for a total of six years and during that time she never turned heel This means that Kelly is the only woman in WWE history to never turn heel According to Kelly during an interview with the asylum wrestling store at one stage of her career She went directly to Vince McMahon and suggested a heel turn, but it was ultimately rejected. She stated. I didn't want to be a heel I really did and I remember I went to Vince McMahon's office one day because I was like Let me ask him what he thinks about me being a bad guy and he was like first off Let me see a bad guy face. I tried to have this mean look and after two seconds. I started laughing Yeah, he's like that's exactly why you could never be a bad guy. Have a good day Kelly You're good.  I don't think people would have took her serious as a bad guy So I understand that number seven Bruno San Martino holds the record for being the longest reigning WWE champion of all time and in those 2,800 days that he was champion a heel turn was never considered Bruno was very much WWE's golden boy and turning him a heel was virtually out of the question during the 60s Pro wrestling was vastly different to how it was today and talents weren't overexposed on television This meant that talents didn't need to flip between baby face and heel as often as they do now Although Bruno never turned heel in WWE it certainly would have been interesting for WWE to explore how this character and gimmick would have altered the WWE's heroic champion turning on the fans Number six Evan Bourne a former tank team champion Evan Bourne was a WWE superstar between 2008 and 2014 And during all that time Bourne remained a baby face while his offense was certainly more inclined to a baby face wrestler And his entire gimmick and presentation was suited to a heroic character There was always that what if when it comes to Bourne, how would he have done in a heel roll? Well, it's hard to say and hard to give a fair answer without discussing what Bourne's character would have been if WWE were ever gonna turn him heel the most appropriate time was when he was in the midst of a tag team run alongside Kofi Kingston This tag team was extremely popular and WWE had broken them up by having Bourne turn on Kingston But WWE just didn't want a position Bourne in a different role Number five Ricky the dragon steamboat and in terms of the best baby face characters of all time Ricky the dragon steamboat is certainly a strong contender at the top of that particular discussion throughout his time in WWE steamboat was never once a heel mainly because the connection he had with the audience was always positive And they never grew tired of his character or matches and that's that's where turning heeled and face That's where it matters the crowd interaction when you start to get stale as a baby face It's time for you to turn heel most most time most times it's time for you to turn here If you're not getting that reaction that you should be getting it's time for you to turn heel prime example Daniel Bryan And Daniel Bryan came back from From his retirement in WWE the fan reaction was there it was it was it was positive But it wasn't as overwhelming as it once was so he went heel and it worked. It was great That's how you got it. You kind of have to read the crowd read the The arenas that you go to if you're not getting that usual baby face reaction, it's time for you to probably turn Although WWE never pulled a trigger on a heel turn This doesn't mean that steamboat himself didn't pitch a character shift in an interview with the post and courier The WWE Hall of Famous said he had requested to turn heel back in the early 90s But this was shot down the former icy champion stated Pat Patterson simply told me that it will probably ruin my career I just wanted to experience what it felt like on the other side of the fence As we all know the heels of the most fun out there in the ring They do when you're a face for a long time and you turn heel your stock value immediately goes up Especially if you're able to pull it off in the ring and on the mic number four the ultimate warrior That's hard to picture the ultimate warriors a heel and that's likely why WWE never decided to make that creative move For most of his WWE career Warrior was one of the most popular stars on the entire roster and even when he was feuding with the legendary Hulk Hogan His popularity never dipped and if anything it increased during this time period Hogan claimed that he actually pitched that he should turn heel and this would have made warrior the default number one baby face in the entire Company warrior was also a strong merchandise mover as his colorful persona opened the door for several merchandise opportunity Yeah, I'm going he'll probably wouldn't have worked and this is one of the crazy things why Hulk Hogan was afraid to go heel because of Hulkamania and how big it got and he was afraid it wasn't gonna work when he went heel it worked perfectly And I think ultimate warrior I don't know if it I don't think it probably would have worked just how he is his persona in the ring He's a gear like the action figures. I don't know I mean once again hope did it so maybe maybe the ultimate warrior could have pulled it off But it just depends on how how it would have been booked tease, which WWE didn't resist capitalizing on number three Rob Van Damme Signed with the WWE in 2001 as part of the invasions storyline. He was initially a heel However, RVD's popularity quickly took off and it wasn't before long that RVD was one of the top baby faces in the WWE this baby face run would never end and Up to 10 in heel in 2006 RVD was involved in the ECW vs WWE storyline and even though he feuded with WWE's top baby face John Cena He was still presented as a baby face RVD was insanely popular as a face and WWE never had a meaningful reason to make the change Yeah, everything that WWE did with RVD whether it was a midcard feud with Christian a world title feud with Triple H World bold tank team with Kane was met with unanimous support towards a former WWE champion It wouldn't have made logical sense for RVD to have a shift in character motivations And if WWE did turn him heel the fans would have struggled to take him seriously in that role It wouldn't work one because he had this stoner vibe like it's good, man I'm gonna kick your ass man like he he had that stoner vibe So it would have been very hard to take him seriously as a bad guy and plus his moveset It just screams of baby face number two Goldberg One of the worst booking decisions in WCW history was the decision to turn Goldberg heel This was a decision which had drastic consequences for WCW's future And some even cite this as one of the signs that WCW had clearly lost their way when Goldberg debuted in WWE in 2003 they were insistent on keeping him as a baby face Yeah, this was maintained for his entire 12 month run Goldberg has been on a part-time schedule making sporadic appearances since 2016 only works as a fan of sometimes boot him He's never turned heel was this the WWE learning from WCW's mistakes Or did WWE simply think nobody would be interested in seeing Goldberg as a heel the fan response to Goldberg over the past few years Has been less than positive Yeah His continuous push in the main event scene and his victories over fan favorites such as Kevin Owens and the Fiend have led to a Disconnect between him and the modern-day audience if the WWE's wishes to explore Goldberg as a heel There's more chance of it succeeding right now than ever before Possibly, but I honestly don't think we need to have him out there like that anyway In my humble opinion He's done all he could do in my opinion unless he's gonna get somebody else over that's the only thing I could ever possibly want Goldberg to do when it comes to WWE getting someone else over a newer talent That would be cool, but outside of that now him turning heel Doesn't really excite me him saying a baby face is Doesn't really you know Move the needle for me in my pain and number one Ray Mysterio Oh, there we go past 20 years Ray Mysterio has been showcased in WWE as a heroic baby face Who's always on the right side of reality his out here was a baby face just makes perfect sense as his images Can friendly and mysterious maintained his position as a top merchandise seller for several years Believe it or not WWE did consider a heel turn for Mysterio. This was back in 2012 when Mysterio was in a tank team with Sunkara WWE considered turning Mysterio heel and having him feud with the Luchador WWE hoped that this would elevate Cara to the next level, but ultimately they decided against it There's never been any need to turn Mysterio heel and it wouldn't have made financial sense to execute a turn to the dark side For one of the most popular superstars of all time, but I forgot all about the Dominic and well, I think it was Ray versus Brock Lesnar I think Dominic. Yeah, Dominic did get involved in that match. That was actually a fun match I was not expecting it to be as fun as it was, but that was a really fun match, bro Brock versus Ray that was fun. That was that was definitely fun, bro. But yeah Yeah, man, uh Ray is he's one of those guys I don't think it would ever work for him to go heel because the cost like the costumes He'd be wearing like his wrestling gear the way they're so colorful and stuff It just wouldn't work it wouldn't have worked Ray will always and forever be a beloved baby face So but comment down below. Let me know man. Who is your favorite? Heal character ever in wrestling. Who is your favorite heel character, man? Let me know down below my favorite heel character ever in wrestling I'm gonna be honest with you, bro. There's been some good heels There's been triple H is one of them. He like I'm talking about somebody that when you look back on it You literally despise them Triple H was a very good heel.  Just the stuff I've seen from MJF alone now He's arguably one of the best heels this business have seen He is good. He knows how to make you hate him. You'll love him and hate him at the same time So comment down below. Let me know what's huge your favorite heel all time Appreciate our love and support roads in 90k appreciate y'all kicking me see our next one. Peace