The Equitable Life Assurance Society presents This Is Your F.B.I. This Is Your F.B.I. The official broadcast from the files of the Federal Bureau of Investigation presented transcribed as a public service by the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. Many doctors agree that worry is often the real cause of what seem to be physical ailments. The cause of much needless worry is money. Some men worry about the future security of their wives and children. Others worry about poverty and dependency in old age. Others wonder how they'll ever give their children a good education. If any or all of these problems bother you, get in touch with a neighbor of yours. He's your local representative of the Equitable Life Assurance Society of the United States. In about 13 minutes, I'd like to tell you more about him and the freedom from worry that comes with membership in the Equitable Life Assurance Society. Tonight, the subject of our F.B.I. file, Extortion, its title, The Seagull Shakedown. The professional criminal, almost without exception, depends on some kind of protection which will, he hopes, keep him out of prison. Sometimes this takes the form of gun and getaway car or an attempt to establish alibis or by witnesses. However, there is one lawbreaker who counts on getting his protection from the very victims of his crime. This is the extortionist. Statistics in the F.B.I. file show that, as in the case you are about to hear, many of these criminal parasites have been able to operate for years without their activities ever being reported to law enforcement agencies. Once the payoff starts, the hapless victim of the extortionist finds himself an accomplice in a conspiracy against his own pocketbook, his own peace of mind, and perhaps even his life. Tonight's F.B.I. file opens at a fashionable beach club located in a small resort town a few miles from a large west coast city.  Darling, I'm watching. Well, well, well, in that bathing suit, my dear, you hardly look old enough to be anyone's mother. Much less the parent of a pair of seals. Hello, Mr. Worth. No, no, no, Mary, not Mr. Worth.  Uncle Albertin. That's better. Won't you sit down? Thank you, my dear. Isn't often a man my age who gets to spend time with such a pretty girl? No, Uncle Albert.  You look positively radiant. I wish I could stay out this season. Well, why not, hmm? Well, Chris didn't leave us that well provided. Well, too bad, too bad. You know, it'd be fine for the boys. Are you staying long, Uncle Albert? Indefinitely, I hope. You see, I live here now. How wonderful. You're retired then, huh? Ah, one can never retire from life, my dear. Let's just say that I've withdrawn from the main arena. Well, all the same, I end for you. So quiet here, so peaceful. Ah, but the sea's not peaceful. In these very waves, the tragedy of life goes on.  Uncle Albert! I see, I see, dear.  You see, my dear, fish to go to Jaeger. Jaeger? Yes, that's a remarkably smart variety of seagulls. You see, he lets the other girls find the fish. Then he frightens them and steals their catch. That's horrible. No, that's natural. Oh, dear, dear, dear, I almost forgot. The carnival. Carnival? Mm-hmm. One's opened down the beach, and I thought the boys might join me in a ride on the merry-go-round. Oh, I bet they would. Well, how about it, Chris? Want to go on the merry-go-round? Can we, can we, Uncle Albert? Why, of course you may. Mommy? Oh, it's all right. Come along, come along. Your Uncle Albert will show you how to, how to catch the brass ring. What's that? Well, it's a very important thing in life, knowing how to catch the brass ring. Come on, boys. We're off to catch the brass ring. We're off to catch the brass ring. We're off to catch the brass ring. For the life of me, I just can't even understand it. I understand what's so wrong. How your twins and my gene can keep riding that thing. I got it again. Chris, well, that's the first time he's caught the ring. I get seasick just watching him. Oh, it's too bad. Well, you, you don't need to worry about your offspring, Mrs. Bradley. I don't. You know what's, it's a proven fact that the stomach of the immature homo sapiens is, is lined with cast iron. Honest? Oh, mister. Uh-oh, there she goes. Straight for the ice cream stand. Excuse me, everybody. Gene, honey, you want to spoil your dinner now. Oh, dear, dear, dear, dear, dear. The protective instincts of motherhood. It's good to sit down. Uncle Albert, you're wonderful with the children. Well, I can't help it. I just actually love them. Uncle Albert. Yes, my dear? I've got to talk to somebody. Well, if I can help you, I... I don't know. Read this. Shocking. No signature? No. I've been one in the mail every day for a week. Like this? Worse. Well, is it true? Any of it? Of course not. My husband was a fine man. A fine officer.  Now, now, now. You have nothing to worry about. As long as you can prove his innocence. Prove. They're all dead. How can I? What shall I do? Well, I'd advise paying off. But it's all a lie. Well, so much of what you read. Truth isn't important. It's what people believe to be true. And they'll believe the worst about Chris? Inevitably. So, well, I should... I should pay the five thousand if I were you. Five thousand? Well, that would be sufficient, I should think. But the letters don't say how much. Well, I'm sure that five thousand will do. How can you be the man who wrote the letters, my wife? Mary, I wrote them. You wrote them. Yes, like the jager I choose. Let others do my fishing for me. Well, my dear. I don't know what to say. Well, you'll be at the club dance tomorrow night? Yes. My joints are a bit creaky for the samba, but I often stand on the pier, you know, listen to the music, watch the sea. I'll be there. I'm sure of it. Mommy! Mommy! Hey, wait, Chris! Save the white horse for your Uncle Albert! The following morning at the FBI field office in the nearby Metropolis, Special Agent Taylor reports to agent in charge Robert Woods. Yes, Taylor. Here. Take a look at this photograph. Thank you, sir. Mean anything to you? Well, I'd guess she's somebody's rich aunt. Name's Anna Allen, local society leader, prominent in half a dozen charitable organizations. And? Her body was found at 9 a.m. yesterday. Coroner lists cause of death as coronary thrombosis. Where do we fit in, sir? Her death may or may not have been attributable to a series of threatening letters found in her effects. Which classification, bodily harm or personal scandal? Some of both, according to her lawyer. She pay off? Mm-hmm. Here's the file, what there is of it. Thanks. Ten years. And in cash? That's right. Regular withdrawal of small bills. Attorney for the estate is Frank Harriman down in the first national building. He has the letters, so you might as well start there. All right, I'll get right on it. You know, it's funny, Mr. Woods. Mm-hmm? If she'd come to us ten years ago, she could have saved herself a lot of money. Yes, a lot of money, and maybe a heart attack. 320, yourself, Mary. Of course, I told us none of my business, but while we're talking about the dignity of the club, you'd think the board would do something about those bikini bathing suits better boothers always wearing. That's my game. Like I was saying to Jeff last week, of course he's a man. He doesn't look at things quite the same, but it's your serve. Sue, remember that fur cape of mine, pastel mink? Sure, what about it? You always liked it, didn't you? Honey, I've been green with him for two years. Would you be interested in buying it? What? You can have it for a thousand, it's worth twice that. Well, I don't know, man. It's a perfect condition. Yeah, but there's... Jeff, he's kind of conservative. About money, anyway. You could ask him. Okay. Well, how come you want to sell it? I need the money. Oh? It's for a friend. She... Well, she's pretty desperate. Well, how desperate? $5,000. Wow. I promised to help her. Is she sick or something? No, it's, um... Well, I guess you'd call it blackmail. She's gonna pay it? Well, what else can she do? I know what I'd do. I tell my husband all about it. Jeff's always getting me out of trouble. Like the time I drove the car through Carson's play class. Well, this girl can't do that. Why not? She hasn't got a husband. She's a widow. Oh, I see. Turn up anything on the extortion, Taylor? Well, it looks like these notes were an outside job, Mr. Woods. They were all typed in the same machine. An Adler, Model 37. For him? I'm manufactured in Frankfurt. There's not money around this part of the country. And we'll send out photographic samples. Check the distributor. And all you got? Well, I think the writer was a man. Of course, friend of the deceased. She had a lot of friends. Yeah, I know. Three address books for them. Well, get on it. Maybe you can narrow them down. All right, sir. Good evening, Mary. I expected you sooner. I couldn't get away. My, my, my, what a lovely gown. You shouldn't have come without a raffle. The sea air is chill. Thanks. Oh, but I, I am concerned about your health. It's very important to me, my dear. I know. Mary, I'm afraid that you don't understand. I, I bet you know, Malice, my child, as a matter of fact, it's quite, quite the contrary. It's because I'm so very fond of the boys and the view that I, I selected you to be my, uh, well, my, my family. Your family? Yes. See, I'm not young anymore, and, uh, I have a certain standard to maintain since I haven't any children or grandchildren to support me in my old age. I, I've had to adopt them. Ah. I'd hoped it wouldn't be necessary to call them. I had an old friend who kept me in, uh, shall we say, uh, fish and chips, but, uh, she had a bad heart and, well, I've only a few more years at best. You want them to be happy years, don't you, Mary? Oh. Come, Mary, wait. Wait, wait, you haven't given your old Uncle Al but his fish. Let go of me! Mary! Keep away from me! Be careful! That's raining! Dear Lord, dear Lord, dear Lord. We will return in just a moment to tonight's exciting case from the official files of your FBI. One way to get the most out of life is to have a good salad education. Now, you want that kind of education for your child, but you may not be sure that you're making enough money to see the child through. That was the problem that had Mr. William Warden bothered until he became a member of the Equitable Society. How about that, Mr. Warden? That's true, Mr. Keating. I have three children, two girls and a boy, and I wanted them to have a good education. What had me sitting up nights was this. How in the world could I do it on the kind of money I make or if something happened to me? And how did you solve your problem, Mr. Warden? My local Equitable representative solved it for me. You see, I heard you describe an educational plan on this program that seemed to fit my pocketbook. That's our Equitable Education Fund. That is correct. Then my Equitable man showed me how I could spread the costs for my children's education over 15 years while they were growing up and without putting a crimp in our budget. And it was mighty reassuring to know, too, that if something happened to me, the entire fund became established with no more premiums to pay. Lucky day for me and my children when I called my Equitable man. He's a real credit to Equitable and he's a good man to do business with. If there are any other fathers listening in who want to give their children a real break, it's easy. Call up your local Equitable representative. Yes, you'll find your local Equitable representative a helpful neighbor and a good man to do business with. Now is life insurance. So no matter what your life insurance problem, security for your wife and youngsters and independent old age, ownership of your home free and clear, talk it over with your friendly and helpful Equitable representative. Simply consult your local telephone directory for the name of your local representative of the Equitable Life Assurance Society of the United States. And now back to the FBI file, The Seagull Shake Down. Figures in the possession of your FBI show crime to be America's poorest paid occupation. Added to this factor are hazards, imprisonment, nervous strain, bodily injury, degenerative illness. Yet as in tonight's case the FBI files frequently reveal a professional criminal of apparent superior intellect and education. This so called smart crook thinks the world owes him a living. That he's too smart to work for it, too smart for the law. He has to find out the hard way the futility of playing a lone hand against the intelligent, scientific, thorough army of law enforcement agents. By then it's too late. A mind that might have served mankind has been used only for its own destruction. Tonight's FBI file continues at headquarters where special agent in charge Woods receives a phone call. Woods speaking. Hello Mr. Woods, this is Rich Franklin Yes Rich, what can we do for you? Need a little help. Glad to do what we can. Anything on our jurisdiction? What's the case? Fall play? Not sure yet. Where do we fit in? Threatening bodily harm? Yes. I'll get an agent on it. Where will you be? Then you think Mary Cornel's so called friend was really Mary herself? I'm just positive of it Mr. Taylor. In the first place that stuff about having no husband and being a widow and just ain't no woman in her right mind trying to sell her only mink coat just to help out a friend. Mrs. Bradley you're sure Mary didn't drop any hint about who might be trying to extort money from her? No, not a whisper. But I know who it was. You do? A man who killed her, that's who. Well that's right, isn't it? That's why she was... she was murdered. Well we don't know that she was murdered Mrs. Bradley that's one of the things we're trying to find out. He killed her all right. One way or another he killed her. Those poor kids of hers. Yes I know. If I ever lay my hands on him I'll... Well suppose you'll leave that to the law Mrs. Bradley. That's our job. Hold it Rich will you? You found something? I think so. Some blood on its piling. Corners report showed skull fracture is cause of death didn't it? Well that's right. Rich you got a pocket knife? Yeah. Here Jim catch it. Thanks.  You figure she fell through that railing and hit her head on the way down? Yeah she looks that way. Which could rule out murder. Yeah. Yeah might. Want to check anything more out here? No.  I want to get the specimen in the laboratory for examination right away. Here's the lab report on the cornel extortion notes Mr. Woods. Show anything? Done on ordinary typing paper. 25% ragged content. Bond. Common brand. What about the machine? Old office model Remington. Elite type. Capital A off-center. And? And that's it so far. Oh I spotted an old Remington in the lobby at the shore bird club. Rich Franklin's picking up a specimen for us now. Well this one sounds full time. You want to ship someone else onto the Allen case? No no sir. I don't. You think there's a tie? Could be. Mrs. Allen belonged to shore bird along with a dozen other clubs. Hmm. Notes reveal the same method of operation? No I'm afraid not. You don't know each other? Well not well anyway. Mary Cornel wasn't on my list. There's no Allen in the drowned woman's address book. Different typewriter. Different MO. I know there's nothing tangible sir. It's just that there's something about those notes. They're smooth and literate. Almost too literate. Hmm. How do you account for the switched typewriter? Maybe he was short of money, pawned or sold his own. Then used the club machine to go after his next victim. Sounds worth a try. Now I'll put Phillips on the pawn shops. You correlate the two sets of address books and run down the duplications. Ride. While Agent John Phillips checked local pawn shops and second hand stores for a recently disposed of Adler model 37, Agent Jim Taylor made a tedious comparison of address books. Twenty names were duplicated starting with Anderson Marie and ending with Worth, Albert, each a potential suspect. Each to be investigated, checked and if innocent, cleared. Meanwhile, on the pier at the Shorebird Club, Albert Worth went fishing. Catching anything? Well, it seems Mrs. Bradley that the fish have already had their lunch. Right over here. That's where they say the accident happened right here. Oh, it was an accident then. Well, I guess so. That's what the police say. Oh, a tragedy, a real tragedy. I wish there was something more I could do. Why, you were just wonderful to the boys taking care of them till their hand came from Cincinnati. Poor lost twins. Just like Romulus and Remus alone in the wilderness. Huh? Oh, yeah. I wonder why she was on the pier that time of night. Well, the way the FBI figures it. FBI, I thought you said it was an accident. Oh, sure, but well, I guess it's all right to tell you, you and her being so friendly and all. It looks like Mary came out here to meet a man. Oh? An extortionist. Really? You mean someone was trying to blackmail her? Uh-huh. Well, that's why the FBI is on the case. Well, how do you know? Well, Mary told me all about it that afternoon before. Oh? Well, not exactly everything. Well, I don't figure the FBI would like me to be talking about it. Dear, dear, dear, dear, poor Mary. Who was this man? Is someone out of her past? Well, I don't rightly know, she didn't say. Oh, how unfortunate. I figure the FBI will find out pretty quick. They most always do, I guess. Do they? I guess your luck's improving. You gotta buy. Yeah, so I have. Uh-huh. Oh, he got off the hook. I'm afraid so. Well, you don't seem very concerned. Well, when you've lived as long as I have my dear, you'll learn that there are always other fish in the ocean. All right, Mrs. Nummons. Yes, thank you very much for your help. We appreciate it. 12 down, 8 to go. Who's next? Ah, next one's Mervyn Richards, dealer in antiques. Married, three kids. I'll get it. Wood speaking. What? Oh, fine, Phillips. Good. Yes. Okay, shoot. Jack's typewriteria, 218 West Third Avenue. Stick around, someone will be right down. Is that all right, Lou? Sounds like it. Salesman remembers taking one as a trade-in on a Corona portable. Sellers was a fellow named Goldsmith. A mill Goldsmith. A mill Goldsmith. Not on the list. Oh, did Phillips check the machine's identity? Store a job due to an eastern wholesaler. Okay, here I go. Oh, Mr. Worth, are you moving out? Oh, no, no, no. My dear, these bags are just for a little trip. I have to go away for a few days. Darn it. Kind of sudden, wasn't it? Yes, yes, it was. Business? Well, not exactly. Tell you the truth. It concerns Mary. Oh, really? Yes, I think I know who was, you know, shaking her down, so to speak. Well, gee, Mr. Worth, that's wonderful. Who is he? Well, I prefer not to see you, my dear. I'd rather that the FBI checked into it first. I see what you mean. Oh, that's my cab, I think. Taylor, that's his name. Who? The FBI agent who was here, Mr. Taylor. Oh, yes, yes, yes. Well, I remember to ask for him. Cabby, I want to go to the air. Mr. Taylor, I was just mentioning you. Mr. Worth here was just going downtown to see you. Mr. Worth, this is the FBI man. I was telling you about him. How do you do? Hello, Worth. It's quite a coincidence. I came all the way down here to see you. Why don't we ride back to town together? Maybe we can have a nice long talk. Oh, dear, oh, dear. Well, I don't suppose I have much choice in the matter. No, Worth. No choice at all. Albert Worth was found guilty of violating the Federal Extortion Act and was sentenced to five years when detainers were filed against Worth by state authorities in connection with the deaths of the two victims. The typewriter shop provided Agent Taylor with the address of the man who had traded in the Adler, interviewed at FBI field headquarters he revealed that he had bought it from a friend, Albert Worth. FBI lab reports on the Adler typewriter clearly showed this to be the machine used in writing the extortion notes received by Mrs. Anna Allen. The case of Albert Worth demonstrates the way law enforcement agencies operate against extortionists and blackmailers. If you or any of your friends or family receive extortion threats of any kind immediately notify your local police department or the nearest office of the Federal Bureau of Investigation.  Without his victims to shield him the extortionist will soon be extinct. No matter what your income may be the chances are you think you'd be happier with your money. Actually, your future security depends on how you handle the money you do make. If your problem is how to take care of your money then make a date with a neighbor of yours. He's your local equitable society representative. If you have an average income he can show you how to protect your family provide for your children's education own your own home. Why not talk it over with him? Consult your telephone directory for the name of your local representative on the entirety of the United States. Next week we will dramatize another case from the files of the Federal Bureau of Investigation. Its subject internal security its title is Brothers Keeper. The incidents used in tonight's equitable life assurance societies broadcast are adapted from the files of the Federal Bureau of Investigation. However, all names used are fictitious and any similarity thereof to the names of places or persons living or dead is accidental. Tonight the music was composed and conducted by Frederick Steiner. The author was Robert Yale Libet. Your narrator was William Woodson and special agent Taylor was played by Stacey Harris. Others in the cast were Richard Beals, Georgia Ellis, Betty Lugerson, Lou Merrill, Vernon Rich and Victor Rodman. This is your FBI is a Jerry Divine production. This is Larry Keating speaking for the Equitable Life Assurance Society of the United States and is representative in your community and inviting you to tune in again next week at this same time when the Equitable Life Assurance Society will bring you another thrilling transcribe story from the files of the Federal Bureau of Investigation. His Brothers Keeper on This Is Your FBI This program came to you from Hollywood.


So, I was studying about Dr. Reif. If you don't know who he is, Dr. Reif is a doctor-inventor way back in the 1920s. He came up with this thing called the Reif machine. And you know what it did?  He did a clinical study and he was able to heal 13 cancer patients from stage 4 cancer. And unfortunately, rumor has it he was taken out, he was presumably assassinated. Why? Over the last 80 years since he invented the machine, many different other scientists have used what he's discovered and implemented into their devices. So, the reason why I started studying about frequency was because I had issues myself. Yes, I took those frequencies for my issue which is ulcerative colitis. And I say, hmm, I wonder if this will work and it actually did. So 90 days later, no more symptoms, no more bleeding, I have so much and more energy. And it was that point in my life where it's just a complete turnaround. I found hope in frequencies.


This is your case. This guy has 70 students. I am going to do the question. Yes sir. I will decide who I am. I will decide who I am. Okay. The best thing to solve this. Do this. Multiplies B plus C. C plus A. Do C1 as the C, C plus A. Do C1 as the C, C plus A. Do C1 as the C, C plus A. Do C1 as the C, C plus A. A plus B. Can we use a different approach? Yes sir. It's not an approach. Whatever seems... Yeah. I can see very well how to do how to do the like simple without expansion. The question is without expansion. The end is going to be 0. Common from C to A. Will you say C to A? Yeah. So you think this is B, C. A, C plus B, C. These two columns. That means you do C1 as transform to C1 plus C, C plus A, C. C plus A, B. And A, C plus B, C. Now take it. C plus C, A. Common form. No. No. Now this approach itself is important. Let me tell you. What's to call it? I know. I know. I know. We had a set of guidelines to follow for augmented transformations or something. There's no guideline discussed. Again. So A, A, B, C. Common form C3. Common form C4. Common form C5. Correct. Now C. They're still not the same. If you start swapping the... or interchanging the rows. Now, if I want this until B0, that means I have to show my example that by swapping the positions of columns I need to somehow get to this. So of course the first thing that you would do is swap the position of first column and third column. Change the sign language. Change the sign language? I got it. Does it not... Directly with R1 from R1 to R2 from R2 to R2 minus R3 because it's not... What do you need to expect? You get the same. Right? How can I do this? How can I do this? How can I do this? I swap the positions. I have already applied this with A1, D1, C1. And then DPC. DPC, DPC, DPC, DPC. DPC, DPC, DPC, DPC. This is a fight.


So, good morning. Who are you Chaps then? I'm Francis. I'm Oriel. And what are you doing here today? Well, we are presenting an application that has been developed during the Ebola outbreak some time ago. The purpose of the application is to use gamification, a technique that is used a lot in the learning sites for transmitting messages. What we intended to do at that time is to transmit health promotion messages to the population directly to the community to allow them to learn about how to protect themselves from Ebola. This has been done You can zoom in on that. Well, during the outbreak it actually did not, it was never deployed completely and but we think it's an interesting exercise that we have that we are showing you. So you're presenting the concept of gamification as a health promotion tool to get messages across and here you've applied it to the context of Ebola and but your messages that you could apply to any other context it could be for cholera or it could be for any other different contexts and it's the gamification that you're trying to present. Perhaps you could take us through Oriel talk us through what you're doing here This is an online tool and you're tapping us through what people will see when they go to the website, which is by the way All Against Ebola, is that correct? .org, if you Google All Against Ebola.org, Oriel, go ahead. Sure, so basically it's a small story about what could happen in an Ebola environment where the characters will face typical situations where they have to take options and they will learn what they can do and what they can not do in the situations where to contact, where to search for help. So you get points for making the right choice to wash your hands or not wash your hands and you get less points for making the wrong choice like running to the pub and hug everybody? Exactly. Okay. Carry on and so this is Rita. Yes, you can choose between two characters and then you go through different scenarios like hospital, you go through the barbershop, you go through the school, you go through the charge or the mosque and you find different situations where you face challenges and you have to take these kind of decisions and depending on what decision you take, you get better points or less points. And this has been built for the context of Nigeria, that's correct. And so the characters and all the cultural issues, etc. They were all Nigerian context, is that correct? But you'd have to rewrite it, were you to do it in Haiti or something else like this? Exactly. Initially it was for Nigeria but then the outbreak in Nigeria went down, so we re-adapted for the other context. But basically it's a tool that now it's in two languages and should be adapted for a specific context with the here we have the headlines and there is the character of a mentor, which is an MSF doctor, which helps you to go through and choose with situations. And can I ask about while you were developing the product, how much interaction did you have with the field staff? And also the people living in West Africa? It was quite challenging because during the outbreak, all the staff who know about Ebola was super busy. So deciding which messages we can pass safely to the population and which ones we cannot, it was super tough. And then the task of gamification of these messages, how to show them in a scenario that are correct and at the same time try to make it funny or entertaining in some ways, this was a super big challenge. I would assume that gamification requires people to see a scenario that's quite realistic for them in their own context. So I can imagine finding it very difficult to get time with all of our staff that were busy in West Africa. And so when you were producing the product from Nigeria, what diseases were you considering at that stage? First of all, we worked with an anthropologist who was working in a promotion in Nigeria. So she was part of the team that developed the content, so to adapt the core message and the way we are transmitting the message to the local population. So we somehow took into account the community. But it's true that we should go for the next version for the future initiative towards a more participative approach with the community, a direct interaction during the development. That is something that was not possible due to the response to the emergency. So guys, what's next? Are you going to build a whole series of different games, a cholera game, a meningitis game, a yellow fever vaccination game? In preparation for future emergencies? Or are you going to wait for the next thing to happen, then just apply what you've learned and try and build something very quickly and deploy it quickly? Can you give us an idea of your implementation plan? Actually, we think it has a lot of interesting value for preparation, so we would like to prepare another version of the product for cholera in urban context, for example. But it needs to be prepared in advance. We cannot rely on development just during the emergency. We saw that it was not an effective way to do. So cholera in urban context. And then iterate. And probably with a level of customization that you can adapt the core messages. We have all the designs done, different characters that we can choose of, different scenarios. And then to make up the final promotion tool to be deployed quickly. Fantastic. Fantastic. Are there any questions from here, Anna? We have a question over here. Hi. I think it's a really great idea. But I was wondering how you're reaching out to the communities. How do you provide access to this? Does everybody have a tablet or a phone where they can, you know, game? Actually, it is available through Facebook on normal computers also. It's not just about hardware. It is also available on low-tech solutions such as you just need a browser to be able to play the game. But it's true. We have to take into account that it will not be able to be deployed in countries where there is no access to internet. There is no access to a minimum level of technology. Rural is out of scope for this. But the thinking is that you could move on in the future and develop an offline version and take it to the field further and further into the bush. As a health promotion tool. As a concept of gamification as a health promotion tool. That's the thinking in the longer term. We can target different parts of the community. For example teachers or health promoters or health staff. We can use these to raise their awareness or to transmit a health promotion message for the working force or for the people who are going to transmit the message afterwards so that they get internal messages. And the other side is as we explained you to let it on the internet and to let the community play. It has actually a social share possibility. So when you are finishing the game we were thinking like okay I finished the game. I have a certain level of points. I'm going to share that with my network. So my community. So this would be then promoted inside of the family or the group. People would start to say let's play for that. And this would be the kind of transmission method of the application. Fantastic. Well thanks very much indeed. Very exciting. A word to finish off Jay. No I think it looks really exciting. Having the idea of gamification as a health promotion tool is fantastic. Gamification as a health promotion tool. We'll end on that. Thanks very much.


Great. Well, welcome, everyone. I'm Cynthia Giant from the Institute for the Study of Knowledge, Management, and Education, and we will be presenting OER Discovery Research, Librarian, and Faculty curation personas. This presentation is the result of our first phase research for an IMLS, or Institute of Museum and Library Services grant, where we're working with six library consortia across the United States, and two of them are represented here to really build out a network where consortia can share and ingest OER and kind of benefit from each other's work. And so I have with me Michelle Brennan from IFSCME and OER Commons, as well as Sophie Rondeau, Assessment and eResources Program Analyst at Virginia's Academic Library Consortia, and Emily Frank, the Affordable Learning Administrator with Louisiana's Academic Library Consortia, Louis. So welcome, everyone. That's my idea. So I wanted to give a little bit of the background to the research. IFSCME has been working for many years with states and library consortia to support their efforts to build out OER microcytes within OER Commons where they can evaluate and curate and map courses, evaluate and curate OER and then do some course mapping work and build out their OER collections. And what we were seeing through that work over the past years is really a need to support the more efficient discovery and search for OER through, for example, enhanced metadata. And what our library partners were seeing, and I will hear a little bit more about this in a minute, was that they were looking around and kind of noticing that they could be leveraging the curation work of other library consortia in other states so that that they are able to ingest that amazing work that others are doing and into their own collection. So investing that curated content from other states into their own OER microcytes. And so the project was really born out of this need to increase efficiency ultimately for faculty and library staff who are looking to find OER that's a fit for their courses and for their learners. So I'll move into the next slide now and I'm going to give our library partners first the floor to say a little bit about their perspective on the need for this work and the project. Sophie, would you like to start? Yeah, thanks Cynthia. So, yeah, so, as mentioned I'm Sophie I work with Viva where Virginia's Academic Library Consortium. And one of my responsibilities is to administrate our Viva Open, which is our instance Viva's instance of an OER comments. And our Viva Open microsite was originally intended to serve primarily as a repository for OER grant projects. And while this continues to be an important focus for us, the site has really grown and is now also home to a large scale course mapping effort, which involves mapping OER to courses at Virginia higher education institutions. And when we started we knew that other consortia, most notably our colleagues at Lewis, were also mapping OER to high enrollment courses and tagging them with course information through their microsite. And we wanted to find a way when it was appropriate to piggyback on all the excellent work that they had already done. We know that the topics addressed in high enrollment general education courses and higher education are often fairly consistent. So finding strategies to cross map OER from Louisiana to Virginia courses was really desirable. So if you have a desire to find efficiencies with course mapping, I have also felt that finding a way to reduce duplication of effort across higher education microsite partners would be valuable. Just doesn't make sense to me that we're all adding the same OER and adding metadata to the same OER when we share a common platform. We're a cataloger as well engaged in cooperative cataloging practices. I felt really strongly that there must be ways we could be sharing OER and the metadata to describe it more effectively in the open community, even if only among microsite partners. Emily. Thanks Sophie yes I'm Emily with Lewis, the academic library consortium in Louisiana. I'm going to go forward at Lewis with our microsite, which you can find at Lewis or comments.org in fall of 2018 before launching the site in fall in 2019, and a main goal or motivation of our microsite was to leverage what's called the Louisiana master course articulation matrix. And this maps about 300 Gen Ed courses across all public two and four year institutions in the state. So the fact that in Louisiana we have this master course articulation matrix which makes for common framework meant that we could align OER to a consistent course ID, and then that consistent course ID aligns with a course format at one of these public institutions. So to do that alignment work, we engaged in a year long project with librarians statewide to review these roughly 300 courses looking at things like course syllabi student learning outcomes, and then using that information to align OER to the courses and to tag them with an alignment tag. It's a really resource time intensive process. So it's important for us that this work can be used by others like Viva that Sophie just described, so that they can facilitate their local OER discovery. These courses are all widely applicable it's things like English comp one organic chemistry Spanish one. Because a Louisiana effort and making that work more transferable would be really great. And then one other thing I want to mention that is a priority for us with this project is thinking about the role of this collaboration and sustainability. So this project is such an important consideration in OER and in infrastructure, and I think that this project can help with that in terms of the staff time needed to sustain and grow the micro site. It's important to staff that can apply time to this work at Lewis, and at our member campuses, the librarians that we work with who support OER are often stretched thin. But, you know, as we want our micro site to be easy to use up to date efficient. The more that we can leverage the work of others like Viva. The more that we can automate the process of adding new content or deaccessioning and accessible content, then the more that we and the librarians that we work with can invest in other open education activities. Thanks Emily. I am Michelle Brennan, and I had the pleasure and honor of working with with both Emily and Sophie to design and implement and launch their projects. So Emily was was my first large scale course mapping project. And we worked with a wonderful librarian who is not here with us today Emily Rogers to sort of develop this framework for curation and evaluation, a large scale effort. And, and that sort of gave me a really deep look into what the current processes are for librarians and sort of a beginning start to understand how how the how librarians engage with faculty in sort of curation and co evaluation of where we are. And then transitioning from the Lewis project into the project with Sophie Viva. Her really strong background as a cataloger, especially with her expertise in collaborative cataloging and she really understood the nuts and bolts of the technical processes and the metadata sort of working with her to bring all of this evaluation and curation work and the framework we'd used with Emily into Viva and sort of looking at what does it really mean. When we take collections from one locality and transfer them to another one. I remember a really clear like a moment for me was a workshop that we did at GMU in person with a group of librarians. And we actually had them review some course content that had been brought over from Lewis, and just working through them through with them, sort of like the questions that they had the uncertainties that they had, you know their their their needs. And all of this together really clarified for me and I think probably both for Emily and Sophie. A vision of what wasn't working and what we could do to make things better. Especially from a librarian perspective. But what this project and the research are going to present here today. Also expanded that to really getting to understand and know our faculty needs in our faculty users instructors as well. And really ensure that if we do all of this work. Are we giving folks what they need to make decisions and to adopt and use so we are confidently. So I was definitely so excited and grateful. They were able to get this project funded and to share the research with you all today. And that's a great segue into our research questions. So in order to do this work we of course needed to understand library staff and faculty current curation processes their pain points and how do they make decisions that about we are that the fit for them. What existing metadata extension or what extensions to existing metadata are needed to really help them make their decisions around OER that they would like to use and incorporate. And then what pain points do they encounter in the OER curation process so these were the three core questions there were other sort of sub questions that these are the main questions that drove the research that we're going to present today. And the approach was to work with our six partnering consortia and I didn't mention this before but we also in addition to Viva and Lewis. Ohio's library consortium Ohio link is a partner on the project and they're represented in this work today as well as the digital higher education consortium of Texas. And then Indiana's private library network Paul me and then the partnership for academic library collaboration and innovation which covers Pennsylvania and New Jersey West Virginia and New York are also represented in the work. So, to do the research we first really wanted to recruit folks from across these the states the partnering states and consortia. And we wanted to find individuals that had of course some experience in curating OER. And we did a pre screening survey did a lot of outreach, working with our partners like Emily and Sophie and we ended up identifying 35 a mix of 35 faculty and library staff to participate in the OER curation interviews as we're calling them. And so we conducted 90 minute interviews where we asked the participants to walk us through their sort of OER journey, how they move through the process of identifying OER evaluating it and determining whether they want to use it. And then we also, as part of that process asked them to make statements on the utility of different types of metadata in that process. So we analyze the data and then we developed what we're calling user personas and user stories and Michelle get into that in a little bit for both the faculty and library staff curators. And then of course the outcome of this work is to really be able to translate those findings into a design of an OER exchange network where OER can be ingested and shared across silos and states. So, Michelle let you jump into the findings. Thanks Cynthia. So we, the next few slides will give you more details about our five personas so our five different types of users. So we have two faculty personas and three librarian personas. Kendra is our textbook replacer. Kevin are all a cart curator. Mira is our on the ground. We are reference librarian. Jacques. He is our very classy collections maintenance librarian. And then Eva course redesign support librarian. And so I would really encourage you to think about and is how I think about it. Everyone is familiar with a reference librarian. So I think of Jacques, just as an overall collections librarian and you've really more as a combination between an OER librarian and a special collections librarian because she is curating very special, specific collections to reflect courses. I think we can move on and dig into our first persona Kendra. I'll give you a few moments, just to take this in. So Kendra is is your faculty or instructor who they really understand the value of OER they understand that it reduces student costs. They understand that students are more likely to take their, their courses and to be able to be successful in their courses when they don't have to worry about textbook costs. But they're often driven by some external factors. For example, being in compliance or wanting to participate in campus initiatives or policies. And they and Kendra wants to spend as least time as possible. Curating, switching out the publisher textbook for the for the open content. Often, these folks are could be newer faculty or professors. They're not as familiar with the content that they're teaching they may also be adjunct, who are have been just thrown a course, they've never taught before. And they, they don't have a whole lot of time. So this person is looking specifically for things that look like and feel like your traditional textbooks and ancillaries. All right. We'll move on to Kevin, our a la carte curator. So again, I'll give you a few moments just to scan it. So Kevin is really a curious person, really, really focused on the design of course content, you know, as as an art. Very familiar with the content that they're teaching. Possibly a veteran educator, but certainly an educator who's experienced with the content and has taught the course many times. So really motivated internally to be focused on creating fun and exciting learning experiences is it wants to be very hands on. Sort of the word that I heard from from our UX researcher was really likes to create create bespoke courses. So this person will spend, you know, a lot of time searching for that, you know, perfect, exciting thing definitely a novelty seeker and Kendra's got a pretty, pretty low frustration threshold. Kevin's got a pretty high one. Definitely willing to get in there and wait around. All right. So we've got Mira, our reference librarian. So Mira is really on the front lines. She is interacting with faculty who come to her seeking support for content far beyond we are so she's working with all of the resources databases. The ebooks collections and we are is part of her work, but it is not. It is by far not her only focus. So she's got a lot to do, often liaising with multiple faculty members across multiple departments. But she is really dedicated to advocating for we are so she wants to make her faculty happy so that they have a good impression of we are. And that she can advocate for folks adopting it. So she's looking to build smaller sets of resources for individual faculty. All right, so we've got that's okay you can move to the next one. Yeah. All right, so we've got Jacques. Who's the collections maintenance librarian. And Jacques is focused really more on breadth of the end and depth of the entire catalog or repository. So really focused on identifying overall subject area gaps that there might be might get the information from faculty or other reference librarians. So is is looking for collections that he can import or make available and discoverable for his faculty and other reference librarians, really focus on the quality of the metadata and the technical aspect of bringing content in bulk. So would know a lot about how the technology works and how metadata is interoperable or not interoperable. Okay. And last but not least, we have our lovely course redesign support librarian a k a special collections. So, so Emily and Sophie are two very expert course redesign support librarians. So they are focusing on building out a breadth of collections for specific courses. So that means that may might have, you know, a catalog of 200 courses and are looking for ways to fill collections that are likely going to be relevant for all of those across all of those subject areas. So definitely working to support both faculty and other librarians but definitely it is a combination of both understanding the technical aspects of collections like metadata. Well, as the user needs and understanding how to and to enact a review of the content and understand the user needs. Okay, so we can move on to the next slide. So, go back one more. Yeah, there we go. I'm having trouble with my mouth. Oh, that's all right. So, we'll just spend a moment here. So after we coded the research, the interviews for these five personas. We went through. And we, we looked at quotes from the interviews, and we built out user stories. So for example, as a faculty textbook replacer. I want to find content that looks exactly like my textbook but is open so that I can provide free content for my students. So that you know that is a basic user story, and that we heard over and over again from folks who were part of the textbook faculty replacer persona. So we created multiple stickies for these user stories. Organize them by persona, and then we created a user journey. So that meant we organized them into steps in the process of, okay, I've decided that I want to use OER. So that's where that's the searching part. It's my search start points and my motivations. And once I've found something to search for and I've started searching, how do I evaluate it what user stories do we have that tell us about how each type of persona evaluates OER. Then we identified selecting. So how do I know when I've found something that I like, and what do I want to do with it. And then sharing is the final step in the journey where you've found something you like you've used it and now you want to share it back and the cycle starts all over again. So our goal here was to really understand the motivations, goals and pain points for each type of user. But we also wanted to look across the personas and identify what they had in common. So what they had in common would tell us a lot about what the most basic user needs were for the OER exchange that we were creating. So yeah, this next slide. We're going to talk, I'll talk a little bit about some of the main highlights for each persona before we talk about what they had in common. So Kendra motivations are her motivations are largely external so wanting to attract more students to the course or being in compliance with policies. Her goals are to switch out that content as quickly as possible and in little time as possible. And her pain point is that she just wants OER to look like and be packaged like your usual textbook and ancillaries. And OER right now doesn't always look like that and it's not always packaged like that and that makes it hard for her to make the make the transition and make the leap. Kevin, you know, he's motivated internally. He wants to keep the course content relevant. Really has drive and inspiration to build new and creative learning experiences. His goal really is just to find the newest and most interesting content for his course. And he does do that make that that is a little bit difficult is liking to mix and match and combine a lot of diverse types of materials. Looking at games and interactive and videos and news articles. She has a hard time understanding well if I combine all of these things is it still we are how can I what does that license look like how can I understand what I can use and when because I want to use so many different things. Mira. She's supporting specific faculty or been tasked with supporting affordable learning initiatives her goal is really she wants to find really targeted smaller sets of we are that meet the specific needs of her faculty members. She wants to be able to have sets of we are that she can refer to and return to in the future, and maybe leverage for different types of faculty members but really build up her reference sets of we are. And it's difficult for her though because she is a librarian and is being asked to find content for professors for really specific subject areas, especially challenging for the upper level courses that are very specific and niche. That causes some discomfort for Mira because she is not a subject matter expert and may not feel confident in her ability to provide appropriate reference materials for her faculty. So I just wanted to give you a time notice, we have, we have to save about seven minutes for for discussion at the end so if we might have to go a little bit faster and so sorry I'm really enjoying. I know that's okay. Yeah, so we'll just go quickly, Jacques and Eva. So, Jacques main pain point is that we are collection maintenance requires a lot of manual work. We are repositories. There are a lot of them systems aren't interoperable and the metadata is inconsistent so technically it's difficult to harvest we are collections. Eva. And she's got a lot of courses to curate to and individual evaluation of we are is time consuming and the metadata that currently exists doesn't efficiently express everything she needs to know about quality and fit so it makes it harder for her to identify collections of content that are appropriate quickly. All right, and do we have time Cynthia to to touch on the similarities. We have about a minute left. Okay, should go into. Having some technical problems. That's fun. I guess we'll be available. Yes, we were going to cover a little bit more about the summary what what was on and across. Did you want to say anything there Michelle or. Yeah, so we can. So, looking across the user needs. We ranked, you know, the metadata that is important and to all users and we really wanted to focus in on the evaluation process. So understanding what a resource is, does the content fit needs. Is it a quality resource and how easy will it be to use. And sort of one of the key takeaways from that as far as metadata extensions was that we really needed more robust user evaluations. Definitely more granular topical information about content. As well as increased accessibility information that information is really difficult for folks to parse, but it's often a deal breaker. Can you see my screen still. I can yes. Great okay. So I thought we could move into just our implications slide. As I'm waiting for my computer to catch up to my hand. And maybe Sophie you could start by sharing how you've taken these findings and how they support your work at the best. Yeah, sure. Um, well I found this process of working with these personas really, really gratifying and I think that having those personas kind of humanized. And, and help me to understand needs I will say that some of the needs and the desires that I encountered through the process where we're needs I've had heard of, because we work with faculty to review the we are that we have mapped. But the focus on metadata needs was particularly interesting and the personas helped me to think more strategically about the metadata needs and what I apply when I'm adding new content to the site. For example Kendra's desire for comprehensiveness. And I think about that carefully. And if there's a table of contents that I can add to the description I do. And that was in part because I understood that that's especially helpful for her. I think that you know some of the needs identified in the personas were things that we can address on the platform. But I think that some of the needs also require more careful deliberation outreach and maybe even training. So somebody like Kevin maybe some kind of training and licensing or so on or outreach related to those kinds of things could be helpful. And I will say it was really great to see my own needs reflected in the personas and then to kind of hash that those out with consortial members, the other partners to figure out strategies we might, you know, invite iskimi to consider creating to create efficiencies and, and to help us with our work. Emily did you want to say something. I'm just sad that I think, you know, for us, Jacques pain point on inconsistent metadata is a pain point we share and so there's a real opportunity for us to achieve more consistency and allow folks to use our site in a more complex way we with the course of internet tags. Those are extremely consistent, but in working with librarians, you know in retrospect we, we didn't plan for the inconsistencies around things like metadata I'm sorry accessibility education level material type. And so being able to work with all these other microsites and achieve more uniform and complete records will really be an enhancement to our site in terms of discovery. Um, I've spent a lot of time talking so if you want to punt to some questions, then that is fine. Yeah. Great. Yes, please. And I'm sorry about the technical problems here. Thank you for the chat and see what folks are writing there and if anybody has questions verbally you'd like to share please do. There's one of what can content creators do to better support your work. Michelle do you want to answer that. Yeah, sure. I think one thing. One thing that is really difficult is matching of ancillary content to core texts. And I know the open stacks has done some of that work with collecting together assessment items that they make available and I know Sophie has been working on ways to make those types of ancillaries. So I think there's a whole sort of behind a authentication wall for folks to access, but I definitely think thinking about we are creation as packaged together to make it as easy for the kinders of the world to transition over to we are kind of bring them into the fold would be a really great.


Oh, look who we got here. Hey, Frank, how you doing? How bad? How are you? I'm doing fantastic. OK. Good news today. Yeah, good day, good day. We're having a good time. Yeah, it seems like lately, over the last few weeks, every day has been a good day for Universal Prop Tech. Congratulations. You guys have been really, really well. The stock is obviously getting way more traction, way more liquidity, way more eyeballs on the security. And there was some big news today. Do you want to touch base on the news or do you have anything specific you want to talk about? No, no, let's touch base. I mean, I'll just state the facts. So far in June, we've brought in now about $2 million worth of mechanical work, projects and services work. So it's not bad in less than a month to announce that for one division, the smaller division of our company. So that's pretty exciting. So wait a second. So $2 million in one month? Well, so far for new mechanical work that wasn't just announced. Wow. Yeah, mechanical groups, you know, Jeff Morneau who runs our mechanical groups has been doing a pretty amazing job to really drive growth in that area. And we're obviously seeing evidence of it. So we're pretty excited. So this $750,000, now when I broke down the news, it's over a period of a few years, correct? Some of that is, some of that is services work. So the majority of our business is, you know, we get service contracts where an organization, a municipal housing authority, for example, would say for two, three years, you're looking after the mechanical equipment of all of these buildings. And so there's a certain services revenue for that. In addition to that, when you're on site and you're doing your maintenance and you're changing filters and doing other things as part of your services work, there's repairs work that are identified. And each one of those then become their own separate proposals. It could be small figures to, you know, several thousands of dollars. And so those continue to add up. So the way that our business works is you get in the door with a services contract and you generally get a lot more repair revenue that I can't give a rule of thumb, but it could be a multiple of that. And then in some cases, you then get a significant project work that isn't urgent repair. It might be replacing rooftop units, boilers, bigger type of projects. And so a number of that, a number of that 750 is services work that will then come with additional repair work and other opportunities. And then some of that was actual project insulation work occurring in this quarter. So can you tell us a little bit about the 2400 dealer network the company recently signed and how that works? Yeah, I'd love to. So Chris Mitchell is the individual who runs Sustainable Tech. I've known him for years. In fact, this is how exciting this company is right now, our company. Chris used to be an employee of our company. He used to work for Clean Energy Developments when we owned it, and he ran our dealer network at the time. We now have pulled him back in to help us with Air Sniper. So actually his dealer network, he's a distributor who has at the moment about 2400 dealers, mechanical, electrical, small contractors across the country who he then sells about, he has about 400 type of products that he sells to them, through them for their projects. So they would be anywhere from LED lights to heat pumps to co-gen, tri-generation energy systems and now Air Sniper products. So as we start ramping that up, what does that do? Well, we're in Eastern Canada from a day-to-day services operations perspective. And now with this relationship, it allows us to start selling and generating revenue across the country again, as we did before with Clean Energy Developments. So that's exciting for us to open up those markets. He's particularly stronger and strong in the West Coast, so we'll take advantage of those opportunities. And that could lead to other opportunities for the business as well. This is great, showing the diversity of your company and showing that you guys are getting your hands involved in a lot of different baskets and doing whatever it takes to grow your revenue. So congratulations on all of your success. And you weren't kidding when you came on and said that you guys are gonna start getting really busy and you guys are gonna start having a lot of news and there's gonna be a lot of catalysts coming. You weren't kidding about that. And let's talk about the next question. So the company's 10 million in annual revenue has been in Eastern Canada and now you're national. So what does that look like for the company? Does that mean we can expect some really aggressive additional revenue growth? I mean, it's a great question and I think it's a logical expectation. What we're doing and I think everyone can appreciate, you bring in a new product, you bring in a new partner. There's a bit of a lag effect, it's not instantaneous that we're able to say, look at all the revenue from say the West Coast, but now that's turning, the wheels are turning and we're putting more proposals, we're getting ready to do a lot more work with his dealer network across the country. So the expectation is certainly, I don't think much could materialize from that, specifically saying Q4, just being obvious about that, but it sets a framework of, we're now able to start marketing our company, our platform, our opportunities across the country. Maybe it helps us identify additional acquisition targets, a whole bunch of things it does by being national and leveraging, the sustainable tech is a great small business. It does say about a few million dollars a year. How do we leverage that for additional products that we might have? So I think there's more to come. I have a few more questions for you before I go through some of the questions from the community. If you guys have a question for Frank, please put it in the chat. I'll go through all the questions with Frank, but I have a couple more myself first. Your mechanical business seems to be doing well and sales backlog has increased significantly to over five million. What has changed and how is the company achieving this? There's a few ways to look at that. One is, so think of it as a business. Every time we close the sale, it goes into our backlog until it's executed. So a combination of that is at the end of our Q2, which we haven't revealed Q3 yet, at the end of our Q2, it was obvious that we had an increase in revenue from sales from, I shouldn't say, yeah, revenue from services and repair work compared to the previous year. But the project work, I think had more to do with the pandemic, right? So being in lockdown, no building owner says, yeah, come in and do the work that's not urgent. So as we keep booking those items in the last two quarters, there's a bit of that starts a little bit increasing the backlog of if we're light on some of the revenue and by the end of Q2, when do we get to execute some of that? So we convert that backlog into revenue. So we're not gonna have a backlog that's gonna sit there for a very long period of time, but it gives a good sense of, well, if you've got the backlog, it means at some point you have to chew through it and turn that into revenue, which is great for the business. What's happened, I think the easiest part is we've been generating that project work, generating those awards through the pandemic. And now it's just starting to see as we're gonna start turning that into more revenue. And really we talked about it, the government's put out money for various upgrades and in opportunities within air purification into air quality. So it's starting to see some remnants of that. It's starting to see school boards and organizations and municipalities executing some of that, picking their partners and getting that work done. So the mechanical group, you gotta be out there, you gotta be aggressive and our guys have done that. And we're now making sure that we can start cheering that through. We've been hiring more people, bringing some people back, hiring more mechanics and our trades in the business. And so now we'll start seeing that. And hopefully we can build off of that and generate new levels for the next year. Are you seeing any changes in the business as COVID restrictions start to lift? Yeah, I think there's probably two fundamental things. One, as I was just saying, the project work will now start, right? So when locked down, you can't really do a lot of project work other than emergency repairs. So the project work is now allowing us to get more work in the door, more revenue actually executed. So that's what's fundamentally changed, I think, is as the money was funneling through school boards and governmental organizations, we're now starting to see remnants of, hey, actual work is being done and built. So there's that. And I think that's a great sign. We certainly see that. The second part is there's now increasingly, and we're gonna see this shortly from other announcements, but we're seeing a lot more increase in indoor air quality. What's the solution? What should we be doing as a strategy going forward for our buildings to opening them? And I think even the commercial side, certainly from an Ontario marketplace, where we've been locked down for a very long time, there's a big expectation come September, a lot of the commercial buildings start to bring people back and open up far greater than where they have been to date. So that's gonna bring a lot of challenges and what are they going to be driven by? Is it checking off a box to make sure we're not gonna be sued? We've done the bare minimum to not be sued. What is that new level? And we'll be ready for all of that. That's great. Are there any developments that investors could be expecting soon? Great question. Of course. Yeah, absolutely. There's a lot of things we're working on, and I said this before, so I'm not saying anything new. We are absolutely working on a number of opportunities to fill in our indoor air quality, to fill out our mechanical, our controls, our building performance, and really the one that I think would be a lot more fun in the coming weeks that's really in my wheelhouse from your 20 years of experience is a lot more on the energy resource side, so I really can't wait for a lot of that to come out. So we're, again, I said this before, we're gonna look like a very different company. We're really building out around the controls and the mechanical side of the business and really filling out a lot of the offerings that make sure right away, if we go to a prospect, it's we're a trusted advisor. We know a lot about different facets of their building and we're there to add value to it. Fantastic, so those are the questions that I had. I wanna go through some of the questions from the community now. Yep. This is from Atifa. Hi, what is your sales forecast for one year, three years, five years, and are you open to a joint venture? Definitely open to joint ventures. I mean, that's gonna be, I think, a big way of how we take a lot of our new solutions to market. You know, the forecast, so one, as a business, we've not yet ever forecasted our sales and, you know, small cap, I think that's something that will change as we go into the next year and then the next fiscal year starts September. So we are looking at how we do that, but here's the fundamental challenge. We are going to be in, you know, growth on steroids. It's going to be acquisitions, other new market opportunities, other markets, geographic markets. It becomes very difficult to sort of lay down a line and say, that's exactly what we're going to be. So I think we'll find somewhere in the medium of this is where, you know, we want to project, we're going to be from a revenue perspective, but it's going to look so different than where we are today. We will be nationally, we will be across the US. This is something that, you know, depending on what acquisitions and what investment opportunities we can fulfill in the next, you know, months to several months, that can have a drastic impact on that outlook. But, you know, certainly it's far greater than where we are today. That's great. Definitely a growing story, guys. And we're really excited to be here to tell the story and to help create more exposure for Universal PropTech. And there's one of the questions that is going to be consistently asked, and you can see it here. Do you have an update on Spotlight 19 from Marco? Hey, Marco. Great question. Do I have an update? So we're really excited to get an update from them from Iceberg shortly. And as we get that update, obviously everyone will hear it as quickly as we can get it out. But, you know, from a timing perspective, I think all I can really say is look, at the end of the day, we've embarked on a pretty aggressive marketing program at the moment. We're in one. We're really making sure that the most people across North America, and as I've been looking at stats, a lot of people in Europe are paying attention to what we're up to right now. So we're really putting our best foot forward. We have a number of announcements and things planned within timeframe of really maximizing those eyeballs. And so I guess I would just say, well, we picked our timing of when we ran this campaign. So that's all I'll say on that. I have a question from Sean. It's kind of along the same lines. I was curious if you could ask if there's a plan to use Spotlight 19 as an add-on to the parade of recent deals on the VCI arm. Yeah, I think, you know, I really can't get into what the game plan beyond the obvious, right? So once they do have approval, right? So there's a final approval of that product. Definitely our game plan is that we'll go gangbusters to license that, to sell that across the country. So we will go gangbusters to do that.  When you think about a customer perspective, a person who owns a building or manages a building, how do we differentiate ourselves to get in there compared to other HVAC companies, other energy management companies, how do we differentiate ourselves? And absolutely, you know, a Spotlight 19 will allow us when the time comes to have those conversations, get in the door with that type of product and then the pull through of our business and everything else we're doing is really gonna be a really big piece of that. So we're trying to make sure all the different pieces from other indoor air quality solutions, everything serves its purpose in the chess match of what gets us in the door, what allows us to then do a greater pull through and what brings us to greatest amount of revenue and profit possible. So it is a long chess match and there's a lot of moving pieces, but you're only as good as your weakest link. So we need to make sure that all the pieces we're working on work well. The last thing we wanna do is get in the door with a Spotlight 19 and then not actually have other solutions to follow up with and we're making sure that's not the case. So we're pretty, we're ready for it. Okay, we have a question from I am Pip girl stock talk. Hi, Frank, wondering if you can comment on icebergs partnership in regards to Spotlight 19 tech. I can't help but notice that NASA's call Chris Hadfield is on the iceberg board of advisors. I guess she wants to know Chris Hadfield. I think I'll say a few things. One, people who know of, of, you know, Commander Hadfield, they know he doesn't do anything lightly. So we're, you know, we were always excited that he's there. And so we look forward to, you know, additional announcements when the time comes. So I think from a technology perspective, I mean, we're just excited, you know, we did the deal with them because we understood, you know, that many of the other technologies that they're going to be deploying or looking at to deploy on the back of this one. So, you know, from a technology perspective, I think this is where the market's going on many fronts, right? Using artificial intelligence and that really is what drove us to it is we're, we ourselves are embedding artificial intelligence and many of the solutions we're embarking on to optimize the value of a building, right? So whether it's generating new energy, value from energy or reducing the cost of energy by actually reducing the use of energy, there's a number of areas we're playing with even improving indoor air quality, running systems when indoor air quality or quality index in a room isn't living up to what it should live up to, you know, from a standard perspective, additional equipment kicks on and make sure that we clean that room and that becomes another level. So from a technology perspective, certainly they were an investment for us that made sense in the mix of artificial intelligence, the digitalization of society. So we're pretty excited about that. Their own technologies, you know, we let them talk about what they're going to do next and how they're doing, but I really look forward to and I know you will too, their next update. Great, and this is from MJJ. Frank, do you have any parties waiting on the sidelines ready to buy spotlight 19 after the completion of the clinical trial? Great question. There are definitely conversations. We've always had conversations with organizations and I think there'd be a better point in time of when we could step that up and be able to maybe solidify additional, you know, conditional agreements and things like that, but we have to wait for obviously, we have to wait for them to announce additional details. And again, we're all waiting for that and it will be exciting when it does happen, but we can't get too far ahead of ourselves. There are a number of things we're doing as a business and when the time comes and it makes sense to go confirm those agreements with them, we will do that. And we've been gearing up with some of our advisors and some of the people behind the scenes to prepare for that. One of the things I want to talk about is I believe that a company cannot just expect their stock to just do well. You know, some people are in the markets and they think, oh, we're public, we've got revenue, the stock will take care of itself. I don't agree with that at all, actually. I believe that a company actually has to focus on the stock meaning they've got to do a lot of work to create exposure. You got to spend money on advertising. You got to market your product. We've seen TAT go and sponsor the Floyd Mayweather boxing match for the opportunity to maybe gain some exposure, kind of a risk, but there's a risk reward with that. Now, what you guys have done recently, which I really liked, is you guys have recently just announced that you've got a IRPR firm that you're now working with to help you create some exposure. What's the idea there? What's the plan there? Can you kind of talk to the community about what your strategy is with that? Yeah, I appreciate the intro on that one. So, I mean, we've hired a digital marketing firm, right? So it's not, it's digital marketing.   And, you know, effectively Chris taking over this business way less than a year ago, effectively. And taking it to the point where we are today, it's now about we have some initial success. We're proving our bones. We're getting credibility for what we've said we were going to do and what we've done. And now it's about really, you know, we got on the OTCQB, got on the Frankfurt. How do we make more people aware and get more eyeballs on it? At the end of the day, you know, I'll take whatever ends up happening in what people, what shareholders think of our stock, I'll take that. I mean, it's fine. It's just, it is what it is. But if we have the most people looking at it and hearing our story, understanding what it is that we're trying to do and what we are actually doing, that's all we can really ask. And we are doing everything possible for shareholders today to make sure that we're getting maximum attention because we do have a lot of announcements. We do have a lot of momentum and we need that to get out. We need people to understand that. That's all we can really ask for. And I think those are the tools we're publicly traded. So the tools benefit, you know, the tools are there to say, you know, how do people in North Carolina and different states in different provinces and different countries hear about us? So that's what we're doing right now. And then we were pretty excited about it. We get a lot of comments every day. We set up a different chat rooms for different shareholders, a Telegram one to make sure that people can follow us and ask questions. And I hope, you know, your listeners can appreciate because a lot of them or your watchers are on this Telegram channel we have. I love answering questions and people ask questions all the time and do the best I can to answer them. So we're an open book as much as we can be. And that's a two-way conversation you have to have with investors nowadays. And we hope that they appreciate that. I was gonna ask you about that next. So the Telegram group. So I think this is brilliant. Frank and UPI opened up a Telegram chat. Anyone that's watching can join it. It's a free group that anybody can join. So just go to Telegram guys, download it on your phones and search universal prop tech and join the chat. And we've had a lot of our members from our own personal Telegram group join the chat. And it allows them to be in a little bit more contact with you and ask you questions. And I love the fact that you're very responsive pretty much to every single question. So anytime someone that has a question, boom, you're there, you're answering the question. Our community is loving it because they're getting a chance to ask you questions and get answers in real time. It gives the investors the opportunity to feel comfortable about investing in a company when they can get an answer. Where typically you're not gonna have that type of relationship with the company you're investing in. If someone wants to join the Telegram, is there a specific way they should join? Is there any other way for them to get in contact with you? No, I know at the bottom of our releases we have the link, so that's easy for people to find. But I think if you just log on to Telegram or open up an account, you'd be able to find our page, our channel. But part of why that works and why I'm really excited that we did this is that it's not an easy story, right? It's not a traditional, oh gee, it's just an HVAC company and it's as simple as that. The things we're doing and the places we're going require some nuance to convey, I'm sure people understand the concept of a blue ocean. When you're doing something that's different and you don't have a lot of people in your space who are copying you or we're not copying someone. If you don't have people who understand what it is we're trying to do then it requires a little bit more communication with them to understand the story and the narrative. And I think, I mean, I can say this bluntly, clearly the data shows that we are undervalued versus our peers. I can say that and I can say that until we're not, but that is a fact. And part of what changes that other than getting people to watch our stock and understand, watch our business and see what we're announcing and what we're up to, that's obviously a clear way to do it. Another way is to really help educate and communicate with people to understand why we're different and how we're different and how we're trying to take markets by storm little differently than others. And so that takes a lot more effort and it's fine because it's not just with investors, there's a whole set of, I mean, the trillions of real estate assets globally, they're going through changes. And so if the people who own those assets, if it was easy for them, this would be a no-brainer. So there's an effort to go through educating them on the changes of how they can operate a building, how they can design and build a new building. So there's a lot of transition, transformation of an industry that's occurring here. And it's just not so simple to say, read a press release and we're done. There has to be a conversation and a dialogue. And that channel allows us to do it. I've noticed this trend with companies that are successful and I've seen it with TAT. They've got these groups all over Facebook. There's so many groups where people are talking about TAT and obviously that's been a huge success. So they've created this excitement within their community and you guys are following the exact same role model of, you've got a Facebook group, you've got a Telegram group, you're on Twitter, you're doing the YouTube videos. So you're getting exposure and I believe that that's the difference between a company that is going to be a huge success and a company that nobody knows about. One of the things that I'm always trying to explain to people is there's 20,000 public companies. Why would someone want to invest in one out of 20,000? What makes you so special? Now, one of the reasons why I think UPI, Universal PropTech has an incredible future is that your market cap is literally a baby market cap. And one of the things that we've done probably better than anyone else in the world over the last year is identify early stage companies before they explode. 16 million market cap? Come on guys, like when you guys are looking at a company that's undervalued, just look at the market cap, right? You see a 16 million market cap for a company that's going to be doing 16 million plus in revenue pretty soon, that's undervalued. When you see a sea of companies that are trading at 100 million market cap that have less than 10 million in revenue. This is what we typically see in the markets. We see companies at a billion market cap and they're not even close to a billion in sales. 100 million market cap, not even close to 100 million in sales. You're at a 16 million market cap. That is a baby market cap. I see companies every day that we interview that are at 100 million market cap that have literally no sales, none. So when you're doing sales, you have no debt. And Frank, you have no debt, right? Right, no debt. No debt guys. Like as an investor, that's like the holy grail, right? Like debt is what holds all companies down, especially small caps. This is a company with no debt, growing revenue and a really tight share structure, only 47 million shares and a baby market cap of only 16 million. So one of the reasons why I said to our community when this first started, that I believe that this is a 10 bagger is because of your market cap because I could see the market cap growing to 160 million. So that means even from today's levels, if you didn't dilute the stock and you grew the market cap from a 16 million market cap to 160 million market cap that we could see a 10X in the stock which would put you at around $3, you know, 340 at today's levels. So that is huge for investors when you're thinking about, okay, is this stock undervalued? Is the stock overvalued? What's the future of the company? Always start with the balance sheet, debt to equity ratio, share structure and is the company a growing company with growing revenue and do they have a strong management team and is that strong management team buying stock or are they selling stock? Well, Chris has been buying stock, right? Yeah, no. That's the CEO, guys. See, I mean you made a lot of great points and I think we, you know, the missing ingredient to a lot of that is, you know, as you listen to them off is, well, if more investors understood this, if more investors were made aware of the company and what the potential is and how we're compared to our peers and other comparables out there, we let them come up with that conclusion and they can figure that one out.  And in this case, we can't have people appreciate the value of this business if they don't even know about it. And so we're spending our time not only pushing out the singles and doubles we do all day long in this business and really driving awareness of, you know, where we're going and more to come out shortly on things like that. But it's about getting more eyeballs on us and understanding us. And the more they understand us and the more people are watching us, we think that's obviously great ingredients for shareholders. Well, I'm really impressed with what you guys are doing. I feel like you guys are checking all the boxes. You're doing all the right things. Thanks, Chris. I see this trend with other companies that have been very successful. I've mentioned TAT, who's very close to going to the NASDAQ. I've talked about BUS, the Sydney Motor Corp, who's very close to going to the NASDAQ. These are deals that we were the first to ever talk about that within a year are now literally going on to the NASDAQ. I would love it, Frank. If, you know, in a year or less, you guys would be making the application to the NASDAQ. Is that something that you guys are thinking about? Or maybe- You know what? That's funny. I've certainly had more questions about that of late. And I appreciate that. Why there are questions of that? That hasn't been something... I think we're so focused on creating the success. We'll let that play out as it needs to play out. But, you know, we're on the OTCQB now, and part of this is how do we leverage that? We need to get the eyeballs and the awareness in the US as that increases to maybe a level of, you know, awareness of our stock. Then we can obviously look at other things, but the things we're looking at would really make that possible. But I think unlike many other companies, and we can have this discussion, you know, over many drinks, there's too many companies who I think approach the market, you know, do they really build a business as they're trying to, you know, take advantage of the fact that they're publicly traded? That is so critical to what we're doing. We're building a long-lasting supportive business that isn't just gonna go away. And I think when you build a business that way and you take that approach, you build things very differently. And so we'll get to those places in due time. And right now it's really about, you know, making people aware of it, taking the market share where we can, growing in markets. More stuff will come out, and I think we'll better explain more of that, but we're really excited. And now I guess uplifting in those things are for future conversations, but we're really more focused on delivering real value for the shareholders we have today and the markets we have today. Well, you're doing a fantastic job. Congratulations on all your success. All your hard work and effort is really paying off. And our community really loves to talk about Universal PropTech, and they really enjoy being a part of your telegram as well. So thank you for all of that and all your hard work and effort. And we'll continue to support Universal PropTech, tell the story, tell the news, and get as many investors all over the world learning about this early stage company which in my opinion is extremely undervalued, under-appreciated, and under-exposed. And it seems as though every single press release proves that more and more because you're growing your revenue and growing your revenue and growing your revenue. So continue to do all the hard work that you're doing and I'm sure that the results will speak for themselves. This is the Chief Growth Officer, Frank Carnavelle. You have anything else to say to the community before we say goodbye? Just thank you very much. Everyone, any questions, send them to me. Go to our channel and we'll go to the different channels. You can text me, email me, whatever you want to do, telegram, but I would just say, Rich, I'll probably gonna see you very soon and let's continue to stay in contact and we're gonna have a very busy summer. So really look forward to talking to you shortly. Are you coming to Vancouver?  Are we not going on, we're not staying online? Sure, I'll come. No, no, I mean, yeah, we could do this, but I thought maybe you could come visit me in Vancouver. Maybe that's something we put into the summer. Let's plan on that, let's do that. That would be great. That would be awesome. So yeah, maybe we could do that too. And thank you for all your hard work and your time today, Frank. Keep up the good work. Thank you. This is Rich from Rich to Be Live with Frank Cernabelle, the Chief Growth Officer of Universal PropTech, UPI Canada, UPI PF in America. If you're not winning, you're not watching, we're bringing the winners. We brought you Universal PropTech first and we bring them to you first. Thank you guys for watching. Have a great day, everybody. This is Rich and Frank saying farewell. Okay.


Welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, digital infrastructure, and the networks within. My name is Emily Scherer for JSA, and I am joined today by Brett Lindsay. He is the CEO of Envolta. They are a data center leader reimagining the future of enterprise data centers. Brett, thank you so much for being here today. Glad to be here. Thanks for having me. Absolutely. You are the new CEO of Envolta, so a fairly recent position for you. And you come to the data center industry after many years in fiber. So I'm interested in what brought you over to the data center space and what opportunities you see for Envolta. Well, after being in the fiber space for 30 years, I thought it was time to do something new. And it's really exciting to me to be in the data center space when you consider everything that's happening in the sector. The tailwinds behind it have probably never been stronger than they are today. And so really thought it was a great time to jump into a different sector of the space that I'm very familiar with. I've known Envolta for more than a decade. We've sold services with them and I've known the original founder, Bruce, for a long time. So it was a very nice and natural fit for me. Great, excellent. Well, congratulations on your new position. Thank you. Very exciting. Now let's talk a little bit about growth and expansion across the United States. So what markets do you see becoming more attractive to enterprises in the year ahead and why might that be? Yeah, I think that almost every market is attractive right now to the enterprise. And so when we think about it, we like to be in tier two markets that are maybe a little bit less competitive than Atlanta and New York and LA. And so by going after those tier two cities, we still have a large population trying to find a city that's roughly a million people. That gives us enough kind of mid-market and large enterprise that we can successfully fill our data centers. And so for us right now, I think it's also about solving that problem at the edge. And so I think we've heard about the edge for probably a decade. I think it's finally coming to fruition. And so from our perspective, our ability to service customers at that 500 kilowatt to five megawatt is really our sweet spot. And so our belief is that by continuing to go after that space, we can grow and continue to expand into new markets. Absolutely, excellent. Well, good luck with that. That sounds fantastic. Thank you. And I know you participated on a panel yesterday. It was about, the title of that was, what will it take to deliver the data center of the future today? So tell us, how are data centers keeping pace while maintaining an eye on the future as well? I don't think that you can operate a data center today without having an eye on the future because the demands of the data centers are growing so quickly. All of us have to be planning, especially because of what's happening in supply chain where you really need to know where your business is going to be going 12, 24, 36 months into the future. So from our perspective, being able to tell enterprise customers that we are AI ready, not that we're going to be building the large language model for them, but we're there to support them, to provide them a secure location where they can stand up their own AI infrastructure with a partner like us, is something that we think will really be kind of carrying the business forward for the next five to 10 years. Absolutely, and everybody wanted to get a jump on AI, so having a partner that can help them do that is very key, so excellent, great. Well, is there anything else you want to add? Maybe tell us where we can learn more about in Volta. Sure, well, a couple things. We just rolled out a new partner channel, and so we're excited about that. So we have Michael Jofi, who's the VP over that group, and he's really getting us out into the marketplace in a way that we hadn't been before. We also just recently did an acquisition in Green Bay. So this is a new site for us with a campus that will allow for us to expand, expand up to 20 megawatts. It could be our largest data center. So for us right now, I think just we're here at the show. We'd love to have conversations with people, but excited to see what's coming for us in the future. Yeah, congratulations about Green Bay. That's really exciting. Thank you. Thanks a lot. Appreciate it. And thank you so much for being here today and joining us on JSA TV. Yeah, my pleasure. Appreciate it. Absolutely, and thank you for tuning in and to our viewers, happy networking.