All right coming up interesting take David Letterman, right? And you've got Now Tiger Woods, right? One is you're paying off someone Legitimately the other one is blackmail. So what's what's the difference? How does that work? We're gonna talk to someone who says blackmail should actually be legal It's a very weird take and it's a legal argument which you may agree with. This is the bill handles show KFI is on a need-to-know basis. And boy do you need to know KFI AM 640 more stimulating talk radio Back to the bill handles show bill handle here and Thank you for joining us Now I'll do another take on the Tiger Woods and incorporate the David Letterman story Radar online reported that Tiger was actually negotiating a deal To pay Rachel Yucatel first mistress mistress supposedly More than a million bucks to keep quiet about their affair and not to release Hundreds of emails and text messages that they exchanged Tigers representative is Being either accused of or reported that a that he offered $200,000 to pay off a witness with the detailed knowledge of the affair with Yucatel Now assuming that's true. Let's contrast it with the David Letterman story. Remember that CBS producer Robert Halderman Either offered or threatened Letterman with a deal Pay him money Otherwise he is writing a script revealing that Letterman slept with female staff members Well, he was arrested and charged with larceny And was described as being a blackmailer So in one case The person staying silent theoretically gets rich Because there's been no accusation against Yucatel for blackmail on the other way The other hand the person gets indicted and faces serious jail time one's a bribe the other's blackmail And why is there such a huge difference? And maybe it's because who does the approaching? if someone comes to me and says you have some information and Will offer to pay me a chunk of money if I stay silent That's not blackmail You're offering me money to shut up if on the other hand I go to you and say if you don't pay me I Will then reveal the information and that seems to be a difference Is that Stefan Canella? Thank you so much for joining us here on the show. Glad to be here Bill a pleasure Stefan is an attorney and Knows a little bit about this you either Have been the victim of or you actually do blackmail people, correct? Neither one luckily. Oh, okay Just just wondering senior fellow with the Ludwig von Mises Institute, which is an interesting place dedicated to libertarian economic social theory He also found in Ed's the journal libertarian papers and practices in the Houston, Texas. All right And it's Stefan correct. That's correct.  It's two different things. Yeah, there's there's sort of two basic differences here And you've hit on one of them They're known as paradoxes in the in the in the blackmail law and legal scholars have for a long time tried to explain why these different treatments of two similar things would is justified and Their explanations are all over the map and they really don't make sense and the reason they don't make sense is you're right They shouldn't be treated differently You could think of it as there's two paradoxes to blackmail the first one is that Basically, it's all right to leak it to leak a secret as long as it's true or even too threatened to do it And it's also legitimate to ask someone for money But if you do them together then it's blackmail. So basically we have two rights to make a wrong which makes little sense to most people It's similar to prostitution theory. It's a prostitution makes it illegal to pay for what you can give away for free Which also makes little sense But the second paradox is the one you're hitting on and that's the idea that it matters who institutes the the transaction so basically bribery is legal but blackmail is not and a good example of this about 10 years ago if you remember The alleged daughter of Bill cause the autumn Jackson Was a convicted of a extortion which is similar to blackmail For you know threatening to reveal that he had followed her out of wedlock if he didn't pay her a lot of money Yeah, I was like 40 million bucks right something like that But the irony isn't a lot of commentators pointed us out at the time You know she had just filed a paternity suit and then settled it in exchange for her silence That would have been perfectly fine, right and paternity suits are sealed anyway, right? They can be and that's correct, right? So there was no public document.  I mean I've been practicing law for a while and a lot of lawyers that I know when we start talking Especially our litigation attorneys will we'll send over a courtesy copy of the the complaint Before the filing exactly and that's sort of a subtle way of letting you know wink wink nudge nudge legal blackmail Yeah, it's not so subtle, but let's you mentioned blackmail and extortion And and you said they're they're similar, but not the same. Would you describe the differences? Yeah, the difference is extortion technically and the reason I said they're similar is a lot of the state laws In in the United States, it's hard to find the word blackmail sometimes used like in Texas for example There's a statute called theft and theft Sort of incorporate the blackmail and extortion into it sort of indirectly So they're both considered to be types of theft because you're getting something of value from someone In a sort of illegitimate way Extortion basically is when you threaten to harm someone unless and that includes harming their reputation Okay But blackmail is basically just threatening to tell the truth About something that the the so-called victim doesn't want non publicly And let me ask you you you one of the things that you you alluded to is that you're uncomfortable In that the law treats what appears to be the same thing very differently Yeah, and there's a couple ways to look at this number one It it seems paradoxical again But the actual victim of blackmail is in a way worse off if blackmail has made it legal because the person holding This sort of dangerous or this embarrassing secret has no reason not to reveal it in a world where blackmail is not legal I mean, he you know, he might as well just go gossip about it at least with blackmail is legal at least there's a chance that the Person who would who wants to keep the information secret can keep it secret by paying the blackmail of ransom or fee But the basic problem is that look government is dangerous laws are dangerous It's a dangerous for the government to use force to back up law So we libertarians believe that force should only be used by the government or the legal system in response to a violation of people's rights Or the use of force I mean, you shouldn't go passing a law If you just think the behavior that you're trying to prohibit is not is a bad idea It needs to be something worse than that It needs to be basically a threat of force or crime committed against the victim Let me let me throw the paradoxes at you in an area of law that I've been involved with for a long time And this is the law looks at exactly the same procedure or incident or Aspect completely the same but a baby when is a baby a human being well for purposes of abortion Not till the third trimester. Do you have a living being there for purposes of reproduction? In terms of declaring paternity for example, I want to declare a paternity suit right after the woman's pregnant I have a right to do that for purposes of inheritance The umbilical cord has to be cut and the kid has to breathe before that's a living being For purposes of murder No murder in the first or second trimester if you kill the child with a woman third trimester you got murder That's correct. And I think that some of the abortion rights advocates opposed strongly Federal law or other law and that would like add an extra offense to say a murder of a pregnant woman Counting the death of the a child to be a separate harm Not because they're against that happening obviously everyone recognizes that's wrong But they're afraid to admit that you know, there's an actual life being extinguished Before birth because that would be contrary to some of their abortion rights theories Well, it's you know, it's fascinating in terms of the way the law looks at all totally differently And yet it's the same process and and we've accepted that I think one reason is I'm a big advocate of a decentralized legal systems like the common law as opposed to artificial law made by Legislatures in Congress because when the when the Congress just sits down and Writes up a law on a piece of paper that they decree to be law There's no guarantee that it will be consistent with other laws previously passed Whereas in the common law the judge has to try to reconcile precedent and case law and try not to Rule in a way that overturns or overrules previous precedent or case law So it grows more organically and with less inconsistencies How did Halderman then get nailed if he said I want to be paid for a script that I'm not going to write Well, I don't know if he's been nailed yet I mean, I think I think he tried to do it in a subtle way. I mean he obviously was aware that he It was somewhat dangerous to ask for blackmail, you know outright So he just said I'm gonna write this script if you want to keep it private But I think the reason is blackmail is actually a crime although it should not be and he could have been involved in some other activities Which were illegitimate? I'm not sure if he broke into the car or did something that was you know Legitimate crime and quite often these things are mixed up together So your position is that blackmail is Should be not a non-criminal activity, but extortion threatening to harm someone should remain criminal Extortion should be criminal Assuming that the underlying harm that is counted as a harm is a legitimate crime And in my view it is not completely for example in the case of reputation rights because by the same token that we would say that Prostitution should not be illegal and blackmail should not be illegal. There also should be no Lival and slander should not be illegal.  Yeah Well, the theory is that to make defamation and libel and slander illegal you have to say there's a right to a reputation But the problem is a reputation is what other people believe about you And you don't really have a right to what other people believe about you And so if the if the listeners want to choose, you know to listen to what you're saying and to trust your word That's their right to believe that about me. And so I don't have a right to them thinking something about me So yes, I think defamation law is also problematic Even even even tort law you're talking about even civil tort like you would not allow a lawsuit for defamation defamation Correct. I think there's I'm an I'm a patent attorney. I'm also against intellectual property law for similar reasons There are no intellectual rights and immaterial things like reputations and inventions and things like this And so the problem with extortion is that it counted as Extortion if you threaten to harm someone's reputation, right? So but otherwise extortion as in general makes sense as it's basically a threat to harm someone Yeah, Stephanie ever run for office. I actually did in 2002. I ran for a Texas Court of Criminal Appeals on the Libertarian Party ticket And you got nailed I got 74,000 votes, which was a near enough Just just wondering. I mean, you know, if you're if I ever I've heard any legal scholar out of the box You're right there at the top of the list Very much. Yeah, my pleasure. Thank you. The website is Stefan Kinsella.com Stefan is STPHAN Last name Kinsella KIN SELLA.com that I get that right. That's right like Ray Kinsella in Field of Dreams. You got it. Take care. Thanks much. All right What a fascinating I mean, I find that just I mean if that's not an interesting way of doing it.  It's time. We start putting them down I'll give you that story as soon as we return. This is the billhandle show


Welcome everyone to the generation zeitgeist podcast by lowstriumindia. This is the podcast where we discuss all things Gen Z. This is the second podcast of the series and today we will be discussing how Gen Zs interact with brand and therefore how the brand should interact with Gen Zs. If you are new to the podcast and you like listening to this, you can add to your podcast list and share with your friends, colleagues and fellow marketers. We will be dropping a few podcasts in the coming few days and you can go back and listen to the previous podcast on what are the key factors that really stood out to us about the Gen Zs. I am Kulana and you will have to bear with my voice through the podcast. Along with me there is Aditi who is the CEO of Lowstri India, our Mark Darshiva strategy guru, just to balance the voices we have with us. Hi Aditi. Hi Kula. Thank you for the introduction. For those of you who are new, a quick snapshot of what our study and our podcast is all about. Over the last two years we have done a fair amount of research using a mix of techniques both quantitative as well as qualitative and depth discussions with Gen Z. The unique thing that we have done in this approach is to actually do an insider view by roping in Gen Zs to do this study for us and it has given us very very interesting insights in terms of how this group of people think, how do they engage with different products, categories, brands, what is their life view and what can we learn as marketers and communicators in terms of designing our approach for them. Hopefully you will enjoy this and take away some bits for how you want to work and design your brand campaigns. Yep. So we will get on with those a few things that we want to talk about how Gen Zs interact with brands and therefore brands should interact with Gen Zs. The first point is this that Gen Zs appreciate brands with strong fundamentals or strong proposition. So therefore the brands should focus on getting their core proposition right. So they appreciate brands and this is something that we ended on our previous podcast and if you can go back and listen to that also is something that Gen Zs have a very pragmatic mindset and they see brands what adds value to their lives. Brands which has very strong functional benefits, they evaluate various parameters and definitely skew more towards the functional parameters like quality trust, access price, reviews, recommendation. These are the things that they definitely value a lot. So those are the things that they appreciate and that's how they evaluate with a very rational and thought through perspective. So whichever brands focus on that tend to thrive a lot today. So as we saw you know Gen Z because of the information that they are exposed to because of the kind of access they have to different kind of things are a lot more aware than previous generations. They are also very rational in terms of making their choices and hence you know the way they evaluate a brand is to look at what is it that the brand is doing for me. For me is you know yes that seems to be obvious obviously all of us look at brands and what they do for us but for them the for me is defined very very tightly in terms of the individual. So a very strong sense of individuality in terms of what is it doing for me as an individual and it's okay for me to make my brand choices and my brand decisions based on that versus what maybe other people in my group or other people that I know have chosen. So yes I do take the learnings there is a lot of exposure that I have to what influencers are saying or what my friends are saying I watch the reviews and everything but the decision is a very rational and in a sense thought through and what it does is you know brands which are established brands which are large and have been around for some time not necessarily they will by default become my go-to brands. They will be probably carried forward with me once I evaluate and see their relevance in my life today and reaffirm my decision that I will be choosing this brand because it is making sense for me at this stage. So this journey of helping them reaffirm that the brand is meaningful for you it is a brand which holds true to whatever your requirement is is a critical part of how any brand or marketer needs to engage the Gen Z. Yeah so and brands which has very strong proposition of strong value proposition for this audience and also consistently communicate that over a period of time that tend to build loyalty for from the Gen Z. So that's what we've kind of have seen and observed through the entire research process that we've done so brands which actually offers something very functional and offers it consistently and communicates it consistently kind of takes that mind space of the consumer and then therefore leads to loyalties and whenever they do those brands some of those brands and we have spoken that which are the brands or some of the controversial time what we what were with the Gen Z is thinking of the brands they lot of the brand a lot of the Gen Z is actually stood by and that's what we'll probably hear now is a jesseth jesseth he is from Mumbai he's about 19 years old so how during the whole controversy around Maggie what's his point of view was so we'll listen to jesseth now It wasn't like I was buying jippie noodles or like dog noodles but I never left my jesseth Okay and I mean when you kind of bother you that Gen Z has lead in it or were you thinking that I've been having it for so long and honestly I thought that you know there might be some fault in the production but that's never really stopped me So there so jesseth is like one person who actually through and through like Maggie and what of the core proposition of Maggie so and stood by Maggie during their tough times so that kind of tells us how a brand which really captures a strong proposition and consistently deliver it over a period of time can sail through some of those hard times as well yeah so I think it's interesting now because the research that we did was spanning through the COVID times and now you know if you can call this current time rationalized COVID I would say is that brands which they know as long as the brand continues to fulfill the core that the brand is supposed to fulfill stays strong in their mind so there is there is a sense of loyalty with the familiarity but at the same time they do layer it with what is available what is possible and they are choices which are made saying okay I know what is available I know the other brands I know what is there but because of these rational reasons I have decided to stick to Maggie for example in the current case and similarly for many other brands that we saw in the last few years yeah yeah so yeah in last two years also that this this lot of things have evolved and also the ways of marketing is also evolved and that has kind of brought us to the second point that we'll discuss now is all about how there are a lot of growth of modern brands which are saying what we are observing these days that there are a lot of brands with they appreciate the genesis appreciate which are primarily a D2C brand or a direct to consumer brands as what we call it and those brands are also you leveraging lot of the techniques or a lot of the avenues that they have which at the disposal of modern marketers like for example influencer marketing so that's what a lot of these brands are doing and are connecting well with the genesis brands like rich coffee mama earth wow shampoo and even Nike as a brand so those are some of the brands that really stood out and captured the genesis imagination yeah so actually if you go back and think it's really about you know the rational decision making that genesis looking at based on information so a brand or a product which seems to fulfill their need is the brand that they will choose with technology has come this option of making brands available and you know sort of powering the growth of D2C brands a lot of the names that you spoke about are really D2C and if you see what is it that is the offer the offer is is a more focused personalized option for you yeah in a way which is also easy to do so you know the two dual things of a great product and easily available easily accessible or customizable to me is what makes it very strong because they seem to be brands which are more purposeful they seem to be brands which are more for me kind of a space and hence the connect that these audiences have wherein they are willing to experiment they are willing to look at and rationally evaluate whether this is a choice which sort of holds true for them yeah and I think along with that along with the new brands I think the digital ways of marketing and then which is constantly evolving expanding and there's a whole host of new offering that are there there also which has kind of helped a lot of these brands to cut through and and presents their modern brand in a very new and fresh light I think we spoke with a lot of the consumers where they really appreciate Nica and that's what will probably now here Manvi Jaiswal she's from Noida she's 17 year old and she really likes Nica as a brand so here the her benefit is clearly accessibility all kind of brands she wants she can get it so accessibility is the value proposition with Nica that she gets and obviously the trust that obviously you'll get the actual right product not the not some fake product from Nica so that the trust and accessibility is one factor that kind of helps her to like be very big fan of Nica these days yeah so one of the other things that I think we have to look at when we look at the growth of D2C brands or specialized brands is the fact that they built trust because of also the specializations they offer yeah so you know you can you can buy similar products on multiple places you could you could buy products on the product websites you could buy products on one of the general e-commerce sites yes but Nica is specialized Nica is focused and and that single-minded focus which is possible in today's digital world is something that is enabling them to hold and then finally the trust that she has built is over a period of time and what we are realizing now is that it's no longer just enough to have a product available and accessible at the right price it's really about how we are designing the entire consumer experience journey and making sure that you know at every point of time the levels of engagement are pretty much seamless so that's another story and you know mostly the way brands and larger companies are structured is these are siloed structures how does it all come together yeah and the same thing in communication that you know how does what what a dealer or on-ground person deliver versus what is the the brand ad perhaps talking about yeah how do these really sort of you know contextualize one story yeah versus talking different kind of things yeah and hence this whole importance for the marketing community to make sure that we have this one view yes one and yes consistent view and therefore us as a communicator partners how do we make that something which comes alive how do we look at this one single element which can be driven through and through so that the consumer experience the consumer journey remains very very true to what is the requirement from the brand like you said so they are very they they prefer consistency and that's absolutely true and something what we discussed previously on the previous podcast is all about seeing through it today so that kind of brings us to the third point which is all about how they want brands to be authentic transparent and stay grounded with their core proposition and they can see really see through all of the frills and they can get down to the brass decks and they appreciate those brands who are very authentic and driven by purpose so that's what all the Gen Z's always prefer yeah so it arises from the what they call democratization of knowledge around brands you know historically brands used to be one way wherein brand would tell something and everybody would have that same view yeah today because there is democratization of knowledge the story of a brand is also not just one way it spread across people know a brand not just from what they see or what the brand says but what other people say what is their own experience and all of it is available together yeah you know earlier I would talk to 20 people I know today I can talk to 2000 people and understand from them what this brand is all about and that is is forcing an evaluation in terms of how real is the brand promise yeah how authentic it is how honest it is yeah you cannot you know so-called fast and I pretend to be something or not no because it will come out yeah and I think all those all these forums reviews and the areas that they discuss and share opinions that kind of really a obviously like anything you're anything the brand try tends to hide obviously it comes to the fore naturally and also the fact that if the brand has some flaws but also has certain benefits like they will rationalize the flaws if they like the benefit too much so that's that they will let them let forego that those flaws they'll rationalize it so that's another good thing that the brand should embrace it I guess in going forward they should embrace that reality yeah so in a sense you know if you look at what this really means is because there is acceptance of reality there is also no expectation of perfection yeah you know they are not expecting a brand to be perfect yeah or they are not expecting something to be perfect but they're expecting it to be real yeah so if you can deliver something talk about it if you can't then do not pretend yeah because pretends is something that is not yeah and if you tend to hide it they will find out and once they find out rather like you telling them honestly then it's a bad news for the brands yeah yeah so and also along with that they also appreciate the brands which are not just in it for the money they they appreciate brands with longer vision and which vision is shared with the genzies and genzies also simultaneously believe in that vision so if that happens that also really like builds that bond for the audience and the brand so we'll listen to Pranjali now she talks about a dead aspect of the brand so brands that clearly have a vision I think you know they are not just present in the market for selling their product I mean definitely everybody is in the market for sales revenue profit and all of those things but brands who maybe go beyond it they are concerned about the society they're delivering quality products you know they are concerned about the consumers and yeah they're just not like a very money-driven company but rather a value an ethically driven company so you prefer it is a quality that you look for yeah yeah yeah I would be I would be really happy if the brand does offer that and can you state an example I don't know if this is a relevant example but Kama Ayurveda it's an Indian brand and it is you know averaging the power of Ayurveda and sort of spreading that message into the Indian society that we already have our own Ayurveda skincare and why would you want to go for foreign products you know with chemicals and things like that already have already already already already already have that is organic firstly and yeah and definitely like a luxury brand so why not have that luxury inspire Indian products and Bahar products like that so yeah so there she talks about that how she prefers a brand which has a stronger vision a larger vision and also cares for the consumer so that care that authenticity that authentic care is also helps brands to cut through to the changes yeah so you know this this particular quote is quite interesting because it helps you decode what does this value care mean actually so while one would automatically assume that it means you know purpose like marketing you want a brand to think larger about society and the consciousness that Gen Z has but in this particular quote what interestingly comes out is the perspective of taking India to the world it's not so much about what the brand is doing in terms of purpose within society it's a larger view and maybe a nationalistic view of the brand saying why should I look at a foreign brand when I have something which is Indian and which is Ayurveda and all and there is another aspect I think which which has come across we spoke a bit about it in the last podcast as well this whole sense of nationalism being Indian taking India to the world and therefore pride a lot of pride in that so that's an interesting area that you know when we say authenticity and transparency and value of what the brand means to society it's not just about the traditional way we look at purpose yeah this is also a purpose yeah yeah yeah certainly another factor which will move over to now is all about how they appreciate agility from the band dynamism from the brand so that's something is very appreciated so therefore the brands also should provide that obviously we went through this whole time of like two years where the brands constantly have to adapt to things or change their product or offer new new things which kind of helps people through this tough time and those whichever brands kind of have done certain addition or given some addition to their offering has definitely stood out like like for example during this whole time period when Swiggy kind of helped or Zomato kind of adapted to delivering products at home which are groceries at home which kind of really helped even on entertainment like I think Amazon and introduced watch parties and all of those things the platform like house party really really stood out and Gen Z and became a rage amongst the Gen Zs quite a lot so it's interesting you you sort of spoke about this this is also an age you know Gen Z is an age when you go through rapid change it's it's a multiple series of life changes which happen you know from from being a teenager to graduating from school to graduating from college and studying work so it's a it's a very concentrated period where you are going through rapid change and what they want a brand or an offering to partner with them is the speed or the agility with which you can also be with me in this journey of change so because I have now information available easily at I mean they are digital natives you know mobile is almost an extension of their hand you you want everything to come to you very quickly and rapidly basis your requirements and that interestingly now we are seeing in the growth of what we call fast commerce yes you know delivery in 10 minutes 15 minutes because you don't have possibly the time to plan for it long term you know life is changing fast things are changing fast and I want things to be available to me also as fast yeah and not just in terms of delivery where you know it probably is a bit logical saying okay I want something quickly you also see it in the way a lot of content gets consumed and created where there's this rapid growth of bite-sized content yeah you know short form simple views memes you know something which doesn't take too much of time yeah it gives a message it is pertinent to me but it's very quick yeah and therefore the ability to consume or live life in a very bite-sized multiple form manner yeah yeah that that certainly has like the content consumption has definitely changed that but also the fact that a lot of these brands which kind of constantly evolved and add certain value ads and and change their product which kind of adds more value to the consumer that kind of really like the genesis really appreciate that so that's what I think Daksh Parik he's a 17-year-old guy from Mumbai so he'll talk about how he really prefers shopping in Minthra and his reason why I would I would I love buying clothes from online mostly of clothes not any electronics yeah Minthra it's like it has a good UI basically good design and you know you can just easily search stuff and you'll get it and there are many things multiple brands and yeah that's the thing and you know there are onto source for a particular type of clothes so you can get it easily and you know there's there's a there's a feature where you can just click a photo and you will get that let's go the related to like basic so that's a good thing about the online thing so so like what we were talking about that whole thing about the quickly I want my thing to be done so I like a style I click a picture and then I get to see okay I can get these are the similar style that I can get so that's a very quick way that they shop and they like to shop and so yeah so that's what it's all about agility it's all about being dynamic adding more while getting the your core proposition right but still evolving with the time and at the right time yeah so it's a you know it's like a balancing act that brands have to do in terms of what's a way to give something more in a manner which is deliverable yeah so technology keeping pace with what is the experience or what is the brand offer that you want to give and rapidly adapting trying so two things I think brands need to look at one is making sure that you're aware of what are the opportunities which technology offers you quickly experimenting and trying to see what works so this clicker picture is something now available across size yeah voice and use of voice and how it has grown over the last three four years is another place that that we are seeing a lot of growth so there will be newer and newer options like this it will be mostly about looking at what can be adapted for a brand try and then probably you know what we call in our typical jaganize terms I would say is fail fast you know try works brilliant scale out otherwise fail fast and move to the next yeah because this experimentativeness this ability to continuously refresh the way you are engaging with the audience is critical yeah and moving forward this is something that brands will need to you know possibly make a part of how they operate you know rather than the typical traditional way of thinking long term and short term and short term is a six month view or a three month view you have to be able to refresh your cycles maybe much more rapidly whether it's through an innovation budget that's through an experimental focus whatever is the kind of way that one wants to design yeah those would be the things to you know sort of look out for the future and design the way you want to yeah I guess dynamically evolve yourself very fast yeah absolutely yeah so I think so the now we move towards the fifth and the final point on this podcast which is all about how they appreciate experiences so the brands have to enable experience while advertising and one way communication is good but they prefer getting their hands on experience on the brand or at least a first hand experience of the brand that kind of builds more appreciation towards the brand and more judgment towards the brand whether they the brand is for me or not so more and more and I think we spoke about it a little earlier in the podcast as well is that it's no longer just my ad it is no longer just my product it's no longer just my page it is about the entire experience and how the marketing team the brand team the product team everybody is together in crafting the experience journey that's becoming critical yeah the other thing is it's not an experience journey from a communicator's end or a marketer's end it's also an experience journey where Gen Z is as co-opted as much a part of it and contributing contributing to it so so how does that meshing in a way you know how does that meshing or how does that building happen yeah what are the interventions that we are thinking of what are the interventions that we are enabling yeah which can allow us to have this go forward you know in tandem you know yeah yeah I think in the code that built here it's all about like how advertising informs but one needs to move beyond information and also needs to experience so Nina he talks about that part I would say I would use the technology first I'm going to use that future first it can maybe even be really like when people came in they were like you know experience with each of your friends and I love them and my days they used to do everything so I knew that they are going to sell me a you know a new product but when I know I can make a buy myself at my home buy myself at my home I try to work in music it can change that perception to a web the product is so so there he speaks about that how ads inform him he knows about the features he knows about whatever the product offers but as long as can't get an experience of the brand a physical experience of the brand or or or even virtual you cannot make the final decision of whether or judge the brand or judge the product whether it's good for him or not so that's something that's very important how brands enable like across multiple categories he speaks about laptop but across multiple categories multiple product segment how one can offer that experience first an experience of the brand or the product that's when the the the genese or the the user can actually make up their mind and like I was just thinking like when we were young and ads tend to do a lot more because that's that's the first communication that or the main communication that you see and you did not have too much avenues like we did not have too much avenues like going into the forums and all that stuff and too much like obviously there would be occasions there'd be a situation occasion where we would end up in forums and get here get to hear from others but now there's so many youtube videos around product reviews you can get detailed understanding of all products not just not just technology maybe not just auto but all kind of products are reviewed these days like like toys gaming toys reviews a massive thing among kids so so that way they get to listen to so many opinions so many views and then they when they experience themselves then they can decide which which kind of really helps them for to make up their mind okay these are the features I I appreciate though some of the features might be like critiqued by others but I value this so that experience kind of builds the whole thing the the the in the journey yeah so two things I think and it's a pretty much running thread one is this whole ability of identifying what's in it for me from a brand therefore what is it that I really want so also clarity in terms of their own thinking and their their own requirement and therefore looking at which brands or which products fulfill that the second one that this also draws out is the difference between a brand and a product I may love a brand yeah does not necessarily mean that I'm consuming or using the brand and and that distinction that you know it just because I love it I will therefore do everything with it is not there so so very compartmentalized in a way yeah so Genzi I think and much more than millionaires they have they have managed to compartmentalize this aspect yeah and therefore important for brands to to make these things go together yeah you know my brand story versus my product for us what is the the way that these two are coming together what's the way it's not a one-time thing you know consumer journeys as we've seen have become more complex there is no more information lot of ways that people evaluate you don't know when they will come into your journey they might come into it by seeing that they might actually just want to buy a product today and just go to the shop and check it out or go online and check it out so at each point or each connection you must be able to deliver that story in a powerful way yeah yeah certainly and I think going forward like all these things that we've heard about the web 3.0 and then therefore the metaverse and all also would enable the brands to kind of give them experience of the brand in a more maybe not physical way but also in a much more powerful way they can they can build those powerful connections going into the future so that's an interesting opportunity that the brands can explore moving into the future yeah so the most powerful thing I think that the concept really of metaverse offers is the merging of virtual and real yeah so how do you enable the power of what is digital and technology into bringing an experience in the real world and how do you offer a seamless journey across yeah and that's going to be the challenge that brands will face that as we move into a world which is powered by metaverse we still continue to live real life and how do these come together what is it that I offer in a metaverse which carries forward to real lives and how does your real life then can have a translation in the metaverse so that's that's something to think about as we you know look at some fristly raising yes yes yes now looking back at this discussion today like what was like the interesting thing that you kind of have noticed so I think the key thing about Gen Z and the way brands need to engage is to understand that one a choice that the Gen Z makes today is not necessarily a choice for life so therefore you need to continue to engage and continue to stay relevant yeah and and therefore be a lot more sharper in terms of bringing your authentic self the brand's true self to the fore for this genuine connection yeah I think that's that's the key and and while technology is all pervasive but technology eventually at the end of the day is a facilitator yeah it's not the endpoint in itself so how do we make technology a facilitator and not get stumped by you know what technology is asking us yeah I think that's really important yeah I think one thing that really like I took forward was from this was that definitely like you should get your core proposition there like fit in but also you should constantly evolve and open to failure but like you said fail fast and move on fail fast and move on move on to something which is better so that thing the brand should definitely do they definitely cannot rest on their laurels forever that my okay I just my proposition this has been fine and I'll learn innovate that is not an option they should constantly evolve innovate and if there's a failure understand move and understand and move away from that and move to something which is more successful yeah that thing was really like like really stood out now guys if you like listening to this and want to listen to more of such podcasts do add generations I guess and share this with your friends and fellow marketers colleagues have a nice day thank you so much bye bye


So, this afternoon we want to talk about Archives West Midlands, which is a new organisation which brings together archive services across the region. We had an well-established mode of working regionally which dated back to really the early 2000s where we had a regional archive forum. Before that, we had a regional archive council. Those of you who were were old enough to remember the resource and MLA, we were supported by those bodies. In 2009 we merged what was the regional archive forum with a more informal group that just supported the heads of archive services and after MLA was dissolved in 2012 we managed to carry on and we did maintain link with the museums and library sector. I think Yn ymgyrch, mae'n dweud y gweithio y rheiddiad ac yn gweithio gyda'r gweithio cyllid ac yn cyfrifio'r gweithio'r llyfr. Mae hyn yn gweithio'r traddwl gyda'r gweithio. Mae'n gweithio'r ffondiadau ymddangos ychydig yw'r sydd wedi gweithio'r sgwm ar gyfer ychydigau ar gyfer ychydigau. ond we decided that we really did need to develop our structures and how we worked together. We started talking with TNA in 2014 about a collaborative project for the West Midlands to explore ways of working together more strategically and addressing some of the challenges that we faced with reducing budgets. We were able to secure funding from the National Archives with the agreement that we would sort of match fund that. And we bought in external consultants to really get us to see where did we want to go and what was our future direction. We established a development board and we were lucky enough to get a senior officer to sponsor the project and that's Janine Cox who's the commissioner for culture and leisure within Staffordshire County Council. Her drive and experience were really crucial in helping us move things forward. She had just completed two years as president of the Society of Chief Librarians when she came on board. So her sort of drive and high profile was really important to us. We developed a project brief and following a tender process we appointed Tom Forrest and Kevin Bolton who I see is in the audience as consultants to help us. And we had a number of workshops which really brought everybody together to try and get us thinking about how did we want to work together. We created a prospectus which was a document demonstrating what we wanted to do and also with aims for the future. And we renamed ourselves as Archives West Midlands in 2016 and we had a formal launch in June of that year. The first sort of funded project that we've put together was called Strong Rooms. This was funded by the Arts Council and it was a really unique and exciting sort of fusion of archives and arts. We worked with a globally renowned street artist called Muhammad Ali and the project really, as it says there, aimed to get archives onto the streets and into people's lives in a new way. It mixed graffiti art and archives and really sort of challenged the perceptions of archives. The project altogether toured four locations, Rugby, Coventry, Dudley and Worcester. We had about 10,000 onsite visitors and over 900,000 who accessed the project online and there's still plenty of information on the website if you're interested in that. I think what it did show us as well was just the capacity that we needed to work together on projects. It did take a huge amount of work to put that whole project together. And because we were a constituted body but we didn't have a formal structure, one of our partners, Warwickshire County Council, they had to put in the funding bid. So that made us realise that we really needed to sort of change our constitution. So following on from that, we've actually become a charitable, incorporated organisation since July of last year. And as you can see our aims there are really to promote and encourage high standards across the archive profession. We've got particular areas that we want to look at, digital preservation, which we obviously heard a huge amount in the conference over the last few days. And Joe will talk more about that. And as I say, we really wanted to have this aspiration to develop support and fund regional projects. And that was part of the drive for us becoming a charitable organisation. Within the membership, we do have a subscription model, which is perhaps a little unusual within archives. So we do ask our full members to pay £500 a year. And we do ask that all those members are either an accredited archive service or a seeking accreditation. We've got a really good range of trustees. We've got 12 in total, as you can see there. And that includes Janine Cox, a number of heads of archive services. But we've also got representatives from business, academic and from archive consultants. When we did the slides, we had 15 full members, but we've actually had one more since then. So we've now got 16 full members within archives West Midlands. The vast majority of the local authority services within the West Midlands are members. And we're now moving to try and get more specialist repositories, universities and so on to join us. So I'll just hand over to Joanne now. So building on the success of the prospectus that we had, which was a brochure which we used to launch the organisation Archives West Midlands, we decided that we would have an annual review and that's a copy of the annual review. We have some still available at our table and it is available on the website. And the purpose of that was really to highlight our achievements to date and to use it as an advocacy tool. And we decided again to draw in on some Janine's experience from working as president of the Society of Chief Librarians. She was really keen that we got someone external to help us write that, someone who is an ex-journalist. So it is written in an accessible way. We provided the information and she turned it into something that's far more readable and interesting I think than something we'd have done ourselves. It's been sent out to all our members, partners, current and potential funders and also potential members so we've sent it quite far and wide. And we're using it obviously to track membership and build and grow our organisation. And it's shared some key facts about our region so we pulled together some of the results across the region from the customer services questionnaire that we do each year. We've also built our website and social media. So I look after the social media accounts although I get help from other members and we've got Richard Lewis from Dudley Archives now looking after the website and we're sort of trying to grow that. We've got 520 followers on Twitter now and we are starting to see a sort of real growth in that area. We've also brought in someone called Catherine Seddon to help support the organisation so she is working for us on a freelance basis just again to help us run the organisation as we take it forward to the next stage. So our key priorities for this year really are to develop another regional project. Obviously we had great success with strong groups but what we really want to do is another project this time formally led by Archives West Midlands and will really promote our collections across the region. So we're looking at the moment of potentially a project around votes for women and possibly a partnership with the HEE sector partners potentially a small project to come through there. We're also going to continue promoting the Archives West Midlands and growing our membership so we're actively making approaches now on the back of our annual review writing to specific organisations. We've all collated details of who we'd like to extend membership to to again just grow and sustain the organisation. And we will be looking at developing a volunteer strategy across the region. It's something that we felt quite strongly about. We all use volunteers in our services and we want to look at ways that we can do that really well develop guidance and policies and perhaps bring volunteers together across the region. In addition all the priorities that we've got is to carry on promoting the importance of our collections regionally so advocating and we do that quite a lot through our social media so I always actively retweet particularly our members or any archive services in our region and I do try and focus it particularly on the West Midlands. We also support services as they work towards achieving accreditation and we've had more members achieve accreditation in the last year. I think we've got about seven that are now accredited out of our membership and three have been re-accredited so we make sure that we celebrate and support members. Also looking at supporting workforce development so we have a training session on social media. We're also looking at potentially one on the GDPR regulations and we're working together on digital preservation and digital preservation is sort of the really key area that we're focusing on at the moment because we recognise that it's a huge challenge for all of us and we kind of concluded that we can't do it on our own at all so we're wanting to really maximise the skills and expertise in the region. We've been fortunate again to get a grant from the National Archives so in 2016 we managed to achieve just under 1800 from TNA which was match funded by Worcestershire Archives and Archaeology Service and that was to conduct a survey across our members and what we wanted to establish was the readiness so we wanted to look at what current practices what existing policies and guidance did services have what were their skills, what were their knowledge gaps and what did members want, were they interested in working collaboratively were there any barriers that they might foresee in doing that within their organisation. The results that we've had from that survey which we did in the summit have shown that there is a real need for practical training and people really do want templates for policies and guidance and are looking for investment to increase capacity so we're all doing it on basically a zero budget and also trying to do it alone and people do want to work together to try and move that forward what we've been doing in the last couple of months is looking at testing some systems and seeing whether we can invest in a platform to provide a secure public access to digital archives so three services have tested Preservica in the region and more services are going to take part in that towards the end of the year what we're going to do then is share the results of that testing and have a meeting focused on digital preservation for our members early in 2018 and we're looking at potentially securing additional funding to move to the next stage we've got another service Warwickshire Archives who are looking at Archivematica and we're looking at them to sort of share their learning and their experience of using that system so we're not focusing on just one solution but what's becoming really, really clear Archive's West Midlands is offering us a model to share potentially the costs of digital preservation there are advantages of coming together in that the more members that would use a project the cheaper it gets in terms of being able to procure it but also a supportive community so we've been able to share our experiences of testing the project so we feel that collaboration is a really sustainable way forward for services and it's something that is working really well in the rest of West Midlands and is I think quite a success story for us so really just to finish off all I would say is just mention our annual review please do look at it it's got some interesting insights into what we've achieved in our first year it's also available on our website and please do follow us on Twitter because I really want to grow our presence and thank you


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So switch to Fitch. At drug counters, barber and beauty shops, ask for Fitch's dandruff remover shampoo. Fitch Shampoo does right by you. The F.W. Fitch company makers of Fitch Shampoo presents the Fitch bandwagon written by Ray Singer and Dick Chevrolet with Elliot Lewis, Janine Roos and Whitfield, Robert North, Walter Sharpe in his music and starring Alice Faye and Phil Harris. For weeks now, the Harris children like children all over the world have been thinking of nothing with Christmas and Santa Claus. They've been on their best behavior. And as we look in, we find Alice complimenting the children on their good deportment. Now you've been particularly good, Alice. You've gone to sleep early. You've put all your toys away. You've finished all your food at mealtime and you drink all your milk. Gee, I've been a regular little angel, haven't I, mommy? Oh no, no, let's not go that far. As for you, honey, you've been just as good as Alice. You two have been going to bed early, putting your toys away and eating all your food. The only thing is, you haven't been drinking all your milk. Well, I tried too, but you know how that stuff gags me. LAUGHTER Why, Phil, I'm talking to little Phyllis. Where is she? She was here a minute ago. She went into the den, mommy. I'll get her. I'll picture on the wall. We gotta be good till Christmas. But I've been good for three weeks and to be so good. Alice, it's an awful strain. I know, but it's only four more days. Don't crack up now. He always says it ain't been easy, Buster. Yeah, what are you two doing? Oh, being here, being good, ask a favor. We'd like to stay up and see Santa Claus when he brings the presents on Christmas Eve. Yeah, well, but honey, he has a lot of other stops to make and, well, he might get here very late. Oh, can't we, Daddy, please? Well, uh, okay. Now, you kids continue to behave yourselves and I promise that you'll see Santa on Christmas Eve. Now run along and play. Thanks, Daddy. Gee, I can hardly wait for Christmas Eve. Phyll, why did you promise the children that? Now if they don't see Santa, they'll be very disappointed. But they're gonna see him. Just to make sure I'll dress up like Santa and come down the chimney. They won't be able to tell me from the real one. Yes, dear. Alice, I still can't figure out how they knew it was me last year. What did I do that was wrong? Well, for one thing, you were supposed to come in singing jingle bells. I did. But those lyrics, I can still hear them. Ham, hawks, and turnip greens, they melt right in your mouth. I can't eat yams, I don't have any grits, and that's what I like about the South. Yeah! What's wrong with those lyrics? That isn't the way we sing it up North. Can I help it a few Yankees don't know the right word? You don't think I can play St. Nick? We'll get somebody else to do it. I wonder why the girls are so anxious to see Santa Claus. Phil, do you suppose? Gee, I hope not. Hey, Alice, look, we just got to produce a Santa Claus on Christmas Eve. Well, don't worry about it, Phil. Well, I got to worry about it. Somebody's got to worry about it. It's important. I got to think of something. Now, let me concentrate. If I think hard enough, something will come out. Good morning, Philip. For this, I have to concentrate, sir. Philip, are you in pain?  I'm thinking. Now, if you want to talk to me, come back later. I got a thought running through my mind. I'll wait. Through your mind, it's only a short dash, and it won't take long.  Look, don't bother me, Willie. I'm trying to think so that we've got to get somebody to play Santa Claus for the kids on Christmas Eve. And we want to get someone who looks and sounds like the real thing. Well, if that's your problem, you needn't look any further. I shall be glad to portray Christopher Kringle. Christopher? Well, Donner, my blitzer. Christopher, find Santa Claus you'd make. I'd make an excellent one. I'm quite an actor, you know. I can see myself popping out of the chimney, bounding into the living room and saying, ho, ho, ho.  And what do you, wee darlings, desire as a yuletide memento? Thank you, Catherine Cornell. Look, get lost, index. Go make a double entry, sir. Well, I guess I'm not wanted around here, so. Oh, wait, now, wait. Don't take it to heart, Willie. You're not a bad guy. You're always trying to do the right thing. Do you really think so, Philip? Yeah.  Very well, Mr. Harris. I'll leave and let you do things your own blundering way. Goodbye, Alice, dear. And to think she could have married Rudy Valley. There goes a cute little character. He has all the charm of live bait. Hey, look, Alice, seriously, what are we going to do? Now, we're going to have to get someone for the kids who look like Santa, and I, hey, wait a minute. I got just the guy, Don Wilson. Oh, Phil, Don would be perfect. He's jovial. He has a cheery face, and he's routine. Yeah, and he's fat, too. Hey, honey, why don't you call Don and see if he can come over Christmas Eve. All right, I'll call him right now. Yeah. Gee whiz, the children never have seen Don, and they can't possibly recognize him. I can hardly wait to see how the kids react on Christmas Eve. You know, there's something wonderful about watching a kid on Christmas, waiting for Santa, and listening for those jingle bells. Jingle bells, jingle bells, jingle all the way. Oh, what fun it is to ride in a one-horse open sleigh. Jingle bells, jingle bells, jingle all the way. Oh, what fun it is to ride in a one-horse open sleigh. Passing through the snow in a one-horse open sleigh. Or the fields we go, laughing all the way. Bells on poppy ring, they're making spirits bright. What fun it is to ride and sing a slaying song tonight. Jingle bells, jingle bells, jingle all the way. Hey, oh, what fun it is to ride in a one-horse open sleigh. Hey, jingle bells, jingle bells, jingle all the way. Oh, what fun it is to ride in a one-horse open sleigh. A day or two ago, I thought I'd take a ride. And soon Miss Alice Stay was seated by my side. The horse was lean and lank, misfortune seemed his lot. He got into a drifted bank and we got up soft. Jingle bells, jingle bells, jingle bells, jingle bells, ringing, daily singing, merrily we go. Jingle bells, jingle bells, jingle all the way. We're screaming, oh, what fun it is to ride in a one-horse open sleigh. Hey, as to ride an open sleigh. Jingle bells, jingle bells, jingle all the way. Oh, what fun it is to ride one horse open sleigh. Don can make it. You know, he's going to be terrific at Sandy Claw's because of, uh-uh, that must be Frankie. Hi, Curly. Hi, Frankie. Come on in. Yeah. Hey, what have you got in all those packages? Christmas presents. I got some things for the kids, Alice. And here's something for you, Curly. For me? You got a present for a little Curly headed me. Frankie, that's sweet of you. I don't know what to say. That's all right, Curly. But the thought, gee, you don't know how I appreciate it. Well, it touches me deeply. You're going to get sloppy about it. I'll take it back. I appreciate it, Frankie. But well, I didn't want you to go out and spend a lot of money on me. I didn't. I spent most of my money on the kids. After all, Christmas is for them. Where's Alice? Oh, she's inside calling Don Wilson. You see, the kids want to see Santa Claus on Christmas Eve, so we're asking Don to play it. Why are you getting Don Wilson to play Santa? Well, what else am I going to do?  Yeah, but I don't know what time he's coming. Did you say something? Why don't you let the kids see the real Santa Claus? Move over, Frankie. You'll get some of that stuff on me. Get on. You're another one of those cynics, huh? Wise guy who don't believe. You do? Of course. You know, just because you've never seen him don't mean he's not there. You must realize, Curly, there are some things in life that are inexplicable. Psychic phenomena that are ethereal and beyond the comprehension of we mere mortals. What was that? What's the matter? Did I say something vulgar? No, Curly, you can take my word for it. The real guy will show up. OK, OK, Remly, stop with that. All I got to say is the good thing kids have more common sense and faith than most grown-ups. Christmas wouldn't be much fun. I know that on Christmas Eve, old Saint Nick and his reindeer come flying through the scarf. Yeah, yeah, yeah. But do you mind if we have somebody stand by just in case Santa's forced down with a low fog over Burbank? All right, all right, scarf, if you will. I'll drop over Christmas Eve. Then maybe you'll sing a different tune. Goodbye, infidel. That Remly, I don't know what to think about. Phil, I called Don, but he can't make it. However, he said he has a lot of active friends, and he'll send one of them over. But he said we'd have to pay the act of $10. So what? $10. It'll be worth it to make the kids happy. Hey, honey, did Don say he could get someone positively? Yes, Phil. He said he was sure he'd get someone. Yes, your hope so, because it's very important. Hey, if anything had go wrong, I don't know what I'd do. Phil, please stop worrying. It's still three days till Christmas Eve, and if you keep this up, you'll drive yourself baddie. And for three days, Phil worried. Now as we look in on the Harris home, it's Christmas Eve. Phil is downstairs trimming the tree and impatiently awaiting the arrival of Santa. Alice is upstairs reassuring the children that he'll be there. Clock already in Santa isn't here yet. Gee, Mommy, do you think maybe he isn't coming? Oh, don't fret, girls. Of course he's coming.  Santa Claus is coming to town.  Santa Claus is coming to town. He sees you when you're sleeper, he knows when you're awake. He knows if you're bad or good, so be good for goodness sakes.  Santa Claus is coming to town. He'll be riding with his reindeer in a great big open sleigh, with a great big bag of presents, and he'll give them all away. He sees you when you're sleeping, he knows when you're awake. He knows if you're bad or good, so be good for goodness sakes.  Santa Claus is coming to town. Now Santa only shows up when it works. Phil, Phil, I was just upstairs with the children. Oh, Phil, the tree looks beautiful. Yeah. Hey, honey, how are the kids? Are they impatient? They'll be all right. Merry Christmas, everybody. Merry Christmas, Frankie. Hey, Merry Christmas. Hey, Frankie, what do you got there? Milk and crackers for Santa Claus. I put them on a mantel form every year. Hey, where's the kids? Oh, they're upstairs waiting for Santa. Yeah, and I'm waiting too. When is the guy going to show up? It's after 10 already. Be patient, Curly. He's got a long trip from the North Pole. Besides, his reindeer ain't as young as they used to be in a city. Keep quiet. I'm paying the guy $10, you'd think he'd get here on time. This sub-diffusion is also unnecessary. Hey, hey, there's a door. That must be Santa now. I'll let him in. I'll go with you, honey. OK. Well, Merry Christmas. Well, Don Wilson happened to mention that you were paying $10 for a Santa Claus. I had an old pair of red flannels lying around. Jackson, hey, since when do you have to go around playing Santa Claus for money? You don't begrudge me a guess shot once in a while, do you? Well, I only have one show, you know.  Don't Merry Christmas me, you imposter, you. Ah, fine look at Santa Claus. I think I make a very good-looking Santa Claus in my red suit with a pillow under it for a stomach.  Look at your costume. It's bagging at the knees. That's my stomach. It keeps slipping. Hey, Jackson, I want you to know it's sure nice of you to do this for us, but, well, hey, look, Frankie's right. You don't look exactly like Santa Claus. You sure don't. Look at that white beard. Where did you rent that morpheten thing? It's not rented. I was playing gin rummy with Marty Woolley, and I won it. But you like me as Santa Claus, and I just won the wall. Pay no attention to these two, Jack. I think you make a wonderful Santa Claus of paying you. Phil, give Jack the $10. OK, here you are, Jackson. Thanks. Plus, we'll get a kick out of this. I'll go call it. And Jack, try to convince her you're really Santa Claus, huh? Little Phyllis? Phil, I thought I was doing this for your benefit. If it's for little Phyllis, I wouldn't think of taking money. No, no, no, no, it's always a deal. Oh, please don't embarrass me. For the kid, I wouldn't think of taking the $10. Well, if you insist. $750 is plenty. What kind of a heel do you think I am?  Oh, two kids? Well, look, Phil, I can't take any money at all for this. Tell you what, if you want it, you can buy me a little something for Christmas. Like what? Anything that Alice can afford. I don't think so. OK, look, Jackson, the kids will be down in a minute to see Santa, and it's very important that you make them think that you're the real McCoy. Now, do you think you can act the part? Oh, I shouldn't have any trouble, Phil. You know, I have great histrionic ability.  What? This impersonation is preposterous. Santa Claus won't like this. Come along, children. He's right in here. Well, there he is. Gee, Santa Claus. Hello, Santa. Ho, ho, ho. Merry Christmas, and hello again. This is Santa Claus talking. Come here, chiller, and tell me how you like old Santa. We like you fine, Santa.  Yes, you're jolly, and you have a nice, bad tummy. But what? Well, isn't your tummy awful long? That's the new look, kiddies. I'm wearing it four inches lower this year. Well, kids, are you happy to see Santa? Gee, doesn't he look good? He sure does, Daddy. He looks kind of old. I am, little girl. After all, I'm Santa Claus. I've lived for hundreds and hundreds of years. How old are you? 38. Thank you, Santa. Yeah, thanks. Well, I'll be seeing you next year. Merry Christmas to all and all a good night. Up dancer, up prancer, up Donner and Blitzen. Ho, ho, ho. And away. What do you think of Santa Claus? I like him. I like him, but I was a little disappointed. Why? I expected him to take out his violin and play love in bloom. You mean you kids know it was Mr. Banny? Sure, but we didn't want to say anything and hurt his feelings. Daddy, what is the real Santa coming? Well, well, you see, honey, he'll be here soon, kid. Oh, Frankie. Listen, children, listen to me. Now, he has a lot to do, and he may be very late. So I'll tell you what?  Well, all right, Daddy, but we wanted so much to see him. All right, honey, maybe next year he's busy.  You ready? It was the night before Christmas, and all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care in hopes that St. Nicholas soon would be there. The children were net. Hey, I thought I heard sleigh bells. No, I didn't. The children were nestled all snug in their beds while visions of sugar plums danced through their heads. Alice, what are those bells? What's the? Quiet, Curly. Merry Christmas, Santa. Frankie, who are you talking to? I don't see anybody. The kids do. Look at him. Gee, Santa, we knew you'd come. They couldn't fool us with any make-believe Santa Claus. We were waiting just for you. Oh, sure. We've been very good girls. Lovely dollhouse. Thank you. And all these things are for me to wait till morning. Thank you very much. And a merry Christmas to you, too, Santa. Of course, we'll tell them. I don't get it. I heard it, but I didn't see him. Of course you didn't. He sure is a nice-looking old gen. Alice, did you see him? I'm not sure, Phil. I almost thought I saw him standing there. But Alice, how could it be? If he was standing there. Phil, what are you staring at? That spot on the rug there. Alice, it's snow. 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Compare the size of the jar, compare its low cost at drug or toilet goods counters by Fitch Cream Shampoo for that flattering new look of softer, shinier hair. Children, kids, hey, come here a minute. Look, Santa said something to you and you said, yes, we'll tell him. What did he say? He told us to be sure and wish you and Mommy a merry Christmas. Now, wasn't that sweet, Oven? Now, girls, you're all tucked in. You've seen Santa and you have everything you want. So go right to sleep. Good night. Good night. Good night, babies. Yes, dear. Go to sleep. This is Phil Harris, the FW Fitch company. Alice and I and our entire cast want to thank all of you so much for listening to our show and wish you the best Christmas you've ever had. Good night. Girls, for softer, shinier hair, use Fitch's new Cream Shampoo. It's made with both lanolin and olive oil. Lanolin to soften, olive oil for sparkling highlights. Try Fitch Cream Shampoo, Bill Forman speaking.


Hey everybody, what's going on? Greg Sussman here alongside Kelly Garrett because FanDuel has debuted a brand new game And it's the FanDuel Tennis Contest debuting for Wimbledon and help me break it down. Kelly Garrett's here. What's up Kelly? I watch Greg pretty psyched Absolutely, you can see how psyched you are based on the ping pong table behind you You've been able to fit a tennis court in your house Understand So we got this brand new tennis game over on FanDuel And we're going to go over how it works. You have six player slots We're going to give you on today's show two high player two high-priced players two mid-tier players and two value players So let's start with a high-priced player who you like who is the highest-priced player that you're choosing in your FanDuel lineup straight shock with serena williams This fantasy game is going to reward players who win in straight sets players who have a great ace to Double fault ratio and serena fills both those boxes Seven of her last ten wins have been in straight sets The one of the ones that wasn't was to simona hallop who was number one at the time. So that's not a huge detriment to her To picking her 25 bucks is a decent price Thinking she's going to get this done in straight sets, which will give you the bonus necessary serena williams It's $25 over on FanDuel. She's the second highest-priced player on the board on thursday It's roger federer who is priced higher But kelly's going with serena based on the matchup and based on how we expect her to dominate Up next thinking in the high-priced range. We go with sam query. What do you like about sam? Sam query is on a roll. He played remarkable last week in eastborn in one of the warm-up tournaments made the final there Barely dropped a set on his way to the final He had a great day view at wimbledon on tuesday he His last four return games he broke serve against thalmanic team. He was a much better player than the guy He's playing against andre rublev on thursday The fan dual game also rewards you for breaking serve. There's four bonus points every time you break serve And query is someone who surprisingly breaks serve about 19 of the time on grass So i think he's not only going to probably win in straight sets But he might be able to do it without having to go through a lot of tie breaks which should help your score query is priced at 19 dollars, which is not super high on this board There's a ton of players ahead of him including a guy like raffin the doll who's priced at 23 Worry is somebody that started off hot at wimbledon is coming off a really good performance last weekend And we expect him to continue his winning ways here this week at wimbledon But let's stay in this middle tier because really where query is and we'll get to petra kevitova Who's priced at 17 dollars definitely right in that middle tier. What are you like about kevitova? Petra kevitova has great history at wimbledon. She's won this tournament twice She is super comfortable on grass. She's also a player who once she gets hot and gets rolling She continues to win straight set matches all the time Like i've suggested with the first two players you want to find players who are Have a small chance to lose a set you want to get straight sets victories where possible and kevitova has She won in straight sets yesterday And at the Aussie Open this year once she got going she won every match on the way to the final in straight sets She did the same thing in Sydney earlier this year Once she gets hot she stays hot And she's super comfortable on grass. So I like her match up her opponent But denovich having a rough kind of past 18 months So i'm excited for kevitova to get it done in straight sets, especially at 17 dollars like you say she's kind of in the mid pack of players and uh, I think she's good value kevitova is a straight set Dominator and we expect that to continue here after doing that in the opening round at wimbledon Let's keep it going here for kevitova We move on and we get the taylor fritz who's priced at 16 dollars just a dollar less than kevitova What do you think about taylor fritz? Taylor fritz is one of the hottest players on the ATP right now He won eastborn last week beating qwerty in that final And he plays a guy On thursday in yann litter struth who wins less than 30 percent of his matches on grass Taylor fritz is also really good in tie breaks. There are a ton of tie breaks on grass and He's already got a winning record as a young player So I think he'll be super comfortable if this is a very serve oriented matchup And uh, struth is someone who struggles in tie breaks, which is probably why his record on grass isn't that great and uh, I see fritz being able to uh, get it done in straight sets which again is key and uh, He should be able to do whether it's tight breaks or whether it has to break serve to get there As you said, taylor fritz one of the hottest players on the ATP right now to get him at just 16 dollars It's a really good price. It's an undervalued number. So it makes uh, no sense not to have fritz in your lineup Tomorrow, so make sure you get him in there And now we get to our value picks players that are a bit cheaper So let me throw this at you kelly name one player here that has to be in your lineups Chuan Wang is uh, somebody who i'm really excited to have my lineup She has won her last four victories have been in straight sets And I think we've actually identified a disparity between the fan tool tournament and the actual betting market Uh, Wang is 11 dollars tomorrow and she's actually the favorite in her match So i'm gonna take advantage of that and i'm gonna jump on her. She is going to uh, I think she should be able to get done in straight sets Chuan Wang is a young competitor But a really strong competitor and we expect her to be to be successful here this week at wimbledon She won her first match and obviously As you just heard from kelly is the favorite in her next match Getting a favorite here at just 11 dollars. It's a price too good to pass up put wang in your lineups this week Finally, we have to one last value play kelly and that's bagged at us who is 10 dollars But we know he's had success in the past. Why do you expect it to continue here in this round at wimbledon? This is a bit of a tugging on the heart strings pick He's in top against material baritini who's been a bit of a revelation on grass this year But baritini's put in a ton of time He went to a semi-final and a final prior to getting to wimbledon So he might be running out of gas a little bit He dropped a set in his first match against uh bednay and it was actually pushed to a four-set tiebreak So I think bagged at us is someone who's super comfortable on grass He's been to a semi-final and a quarter final at wimbledon and he recently announced He's shutting it down for the career. This is kind of a last tournament So I think he's going to want to put max effort in He won in straight sets on tuesday and I like to see him put up a good fight against baritini on thursday and at 10 box It's a it's a pretty good deal Or goes back down as one of or used to be one of the best players in the world You're going to give it 10 dollars and as you said, it's a little bit of the heart strings It's one of these guys that we all know and hopefully can get the job done in this round at wimbledon We're going to take a break when we come back. Kelly's going to stick with me We're going to take a look at his six favorite bets for this round at wimbledon You're not going to want to miss this because this is how you win money people stick around more from the hurry up coming up Right after this Back with you here on the hurry up Greg seltzman kelly garret hanging out with you and kelly We went over your favorite fendal picks for tomorrow now. It's time to get in your best betspan. All right. Let's do it All right. We'll begin with somebody we just talked about and it's your boy Sam query makes the cut you like him to win Three sets to nothing when you're getting a plus 110. Why do you think query dominates? Yeah, i'm all over query or just railroad rublev here Andre rublevs had a real up and down last 18 months Sam query is kind of in the groove when he's serving like this. He's ready to rock and roll He's gone to the semifinals and the quarterfinals at wimbledon before I think he's I picked him to make a similar run this year and I think he's kind of in the groove 22 aces on tuesday I see a similar performance Rublev's biggest detriment is his serve and as I suggested in the last video Uh query can actually break serve about 19 of the time on grass So i'm pretty excited to see if he can get this done without too many tie breaks All right, hopefully you can get the job done Win us the bet clean sweep his way into the next round and say a query plus 110 to win this one Oh Let's move on to another one of your favorite bets here kelly. What do you like most next? I got Jill Simone next frenchman who I actually don't have a great history betting on but Sometimes the head-to-head is a big thing in tennis and it's really hard to ignore this one It's really lopsided in Simone's favor He plays tennis engren tomorrow and they play twice in the past And both matches ended with breadsticks in the final set Including on grass last year Tennis engren his first actual main draw Grass wind came on tuesday Uh, I don't see him being able to repeat that feat and I'm guessing he's kind of going to get blown out So i'm taking the minus six and a half games Uh, and you can get that at even money I'm all over it Simone at minus six and a half games is one you want badly kelly. You said off air. He owes you He owes me. Yeah, I don't have a very good history with this player.  Hopefully it's the latter because all of us are hoping so Let's continue on and we'll get to your only parlay on this week's card You like a couple of players to just win outright. Who you like? Yeah, I like uh fabio phoneme and john isner both on the money line Uh, if you put them together you can get it just into plus money. I think I got plus 103 um, and I'm basically fading both their opponents Fabio phoneme is playing martin fuchsovich Fuchsovich isn't that great on grass. He wins less than 30 of the time and uh phoneme is basically someone You can throw stats out the window and basically focus on whether or not he's motivated He played a tough five setter on tuesday and if he was going to pack it in and uh, you know get out of wimbledon He would have done so on tuesday He stuck it out. He fought through five sets. I think he wants to be here for a couple more days Taking him to to beat fuchsovich and uh, i'm gonna pair it with john isner Isner's been off for like, I don't know four months three months But he came back looked healthy Managed to actually break serve a couple times didn't have to rely on tie breaks too much And so i'm pretty comfortable with where his game's at and I think he'll get it done He's playing uh, michael kushkin who he actually kind of owns They've played four times in the past and I don't think a kushen's ever want to set So pretty comfortable with this parley. All right, it's a pretty solid parley that you're getting at a good price here Plus 103 we'll take those odds just to have both Players win here on the money line. We expect it to uh come through for us and make us a little bit of cash Let's continue on because we talked about taylor fritz earlier and you think fritz gets the job done With the spread being a minus two and a half games again that minus 110 we talked about fritz earlier But why do you like this bet in particular? I like this bet because as I said before taylor fritz is he's pretty hot right now um, he is playing someone who You can fade on grass. Uh, yann litter strew doesn't have a great grass record And I think that uh, taylor fritz is going to be able to get it down whether it goes to tie breaks or not Uh, taylor fritz has got a great record in tie breaks as a young kid That's pretty important on grass at wimbledon. I'd like two and a half games You can get it at minus 110 and uh, this allows him to even drop a set if he has to and still get the job done It's a pretty good number here to get uh, taylor fritz at minus 110 to beat a minus two and a half games Really good spot for fritz. We talked about him earlier He should be both in your fan dual lineups as well as on your betting card here this week We continue on and we're taking another shutout three to nothing who you going with this time though I got moran chelich here winning straight sets over ayo susa Um, susa has one of the worst travel schedules of anybody in the wimbledon draw He played he is playing in four different countries in four straight weeks He started the grass season in holland. He went to germany that he went to turkey now. He's in london Um, don't like that. There's only one other player who made it through the first round at wimbledon that had a similar travel travel schedule and that was andrea seppy and seppy played today And got bagged maybe breadsticked in the fifth step just fell apart ran out of gas I expect the same thing from susa. He's played chelich four times before and They've he's never even won a set uh chelich dominated the head to head Pretty comfortable with this going three straight sets take that number put it on your card makes some money You're getting at one minus 120, but our man kelly garret's confident in the move. So make sure you put it in there All right, we've gone almost a full half hour here kelly without mentioning or putting in our lineups on our card Rafa Nadal and roger federer who are both in action coming up But finally we get to rafa nadal and you're like him at minus four and a half games minus 125 Why betting on nadal rather than federer? What's the idea here? Uh, so federer had a little concerning a first set on tuesday. I dropped a set to a guy He should have steamrolled The matchup he has on thursday, he's an even bigger favorite And i'm not sure that i want to step into those waters Federer's definitely at a stage of his career where he's happy to get up a break and just kind of cruise through the set So, uh nadal is The opposite of that. He is costa looking to destroy his opponent He's playing someone in the kereos who they have a history together They've played six times. They've split it evenly three and three Kereos is very bombastic He is uh a public favorite There's going to be tons of people lining up to take him on the money line because they think he's going to get super motivated Jacked up to be one of the legends of the game But the doll's going to be just as jacked up He wants to take this guy down just as much as kereos wants to take him down and uh as much as federer gets Forgotten as to how good he is on gray. The same is true of nadal on grass He's one wimbledon twice. He went to the semi-finals last year. He's super comfortable on grass. His uh grass court stats Are just as good as anybody on tour Say, maybe joekovic and You also have the factor of kereos giving up in sets Sometimes when he gets down an early break, he just kind of shuts it down. So The four and a half games doesn't worry me if nadal's going to win this there's a good chance He's gonna put up a six one six love six two kind of set and uh, I'm happy to see him Get through this in four sets and there'll probably be a blow it's out in there And I think he'll he'll put in it kereos way Rafa nadal in a position to dominate this week. We've seen it before when we'll then hopefully it happens again Minus four and a half games here for rafa nadal. Hopefully he'll get a job done for us Kelly garrick, we appreciate the time man. Where can people follow you on twitter for more advice? Check me out on twitter at big ten waddo I put out tennis content every single day of the year at big ten waddo on twitter getting the fan duel game Get those bets in and have some fun for kelly garrick. I'm gregg sussman. Thanks so much for watching the fan duel. Hurry up Happy independence day. We'll see you back here on monday to start our fantasy football coverage


Welcome to ToffeeTV, it is the Everton News Daily. This video is brought to you by One Football. One Football's app makes it easier to find all the latest scores, stats, and news all in one place. To download the One Football app, click the link in the description. The Spanish press, it seems, have been briefed on the future of Andre Gomez tonight. Some of their leading newspapers are leading with a story that Everton have an option to buy Andre Gomez. Apparently the fee is at least 17.3 million pounds, which is quite respectable. He's only got a couple of years on his contract, so that will, that probably is one of the reasons why. But Barcelona will still only sell to the highest bidder. So although Everton have an option to buy, it appears that everybody has an option to buy. So if rumours of clubs like Spares and Inter Milan are true and they come in for a bid, it will only be the highest bid that will succeed in signing the player. So Barcelona once again playing hardball. We've seen this happen last season. We'll sort of, in the summer, with Yeti Mina, who was buying him last day of the transfer window, with Barcelona hoping that someone would come in with a bigger offer for the player. So it certainly seems that something will happen. And if the public has come down to the player, if the player wants it and they're willing to pay them money, then it seems that he could become an Everton player, but we'll have to wait and see. Listen, if Spares or someone else are prepared to pay more money, they're not willing to go above a certain price then. We'll have to wait and see. But hopefully Andre Gomez will be an Everton player in the summer, but as I say, this doesn't really give us any more clarity other than it doesn't seem like it will be a massive amount of money in terms of what we're seeing players going for. I mean, for at least £173 million, that's seven.  But all the clubs, as I said, would be looking at that and thinking he's a bargain to them as well. So we'll have to wait and see. Everton have been linked again today with the Ajax winger, David Neres. This time it's come from Yahoo in Brazil. Obviously he's a Brazilian player. The 22-year-old who scored 11 goals this season for Ajax, three of them being on their run to the Champions League semi-final is apparently available for around £45 million. With a lot of, listen, let's get it right, a lot of top clubs in Europe will be interested in the player. He can play anywhere along the front three. He can play as a number 10. He's a fantastic player with a lot of versatility. Everton have been ruining them before. His age apparently has done business with Everton before. And that could smooth out any chance of getting them. I suppose, listen, if Everton are interested in the player and Marcel Brands has scouted them and is helping to sell the club with Marcel Brands, then the player might think if he wants to step in stone to the Premier League, Everton might be the right move for him. If he wants to play in the Premier League, he might see the likes of Manchester City and Manchester United and Tottenham and Arsenal, Liverpool and everyone above us, and might think they are interested in propositions. But number one, if those teams are not in for him, and number two, he might think, well, if I sit on the bench, at least I've got somewhere that Everton, like Everton, I might have a chance of playing. But ever, yeah, who Brazil is saying talks have been opened. So if Everton are interested, that's the best way to start it, by getting involved and finding out what the chances are of signing the player. So he would be a fantastic sign, if Everton could pull something off like that, a real signal of intent, but we'll have to wait and see. And you imagine if he was to come, then someone like Ademola Luchman would leave the club. And Ademola Luchman has been linked with a move to Crystal Palace today. Palace who probably understand that there could be a chance that will Sahar will leave. He did an interview over the weekend saying he wants Champions League football, he's of an age now where, okay, he's had this experience at Man United, but now he wants to go and play Champions League football. And Crystal Palace aren't offering anyone Champions League football anytime soon, let's be honest. So if Sahar leaves, they could look for Ademola Luchman as a replacement.  There's a whole story about that, about how he hadn't had the chance to go to Palace, but went to Charlton instead. And they've always thought like he should be their player. This might be an opportunity. And if Everton could bring in someone like David Nurse, could suit everybody if he went there.  So hasn't really done it this season, hasn't really fulfilled that potential at Everton. So a possible outcome. But as I said, if there's a possible income like Nevers, then you wouldn't mind. The under-23s are in action right now, as we speak, in Premier League Cup. They were winning 1-0 the last time I checked against Blackburn Rovers. If they were to win, they would go through to the semi-final of the Premier League Cup, and would face Swansea away a week on Saturday, I think, at the Liberty Stadium. So whenever you're watching this, if you're watching it, yeah, you'll know what's going on. Marcos Silva and Marcel Brands are both in attendance at the game and are keeping an eye on all those players who've already wrapped up the Premier League two titles. So good luck to them for the remainder of the game. They were 1-0 up thanks to a penalty from Basasambu, so hopefully they'll win that game of football. But I first thought it was better to say something than rather ignore it, but we'll let you know tomorrow. There you go, that's all the news for today on the Everton News Daily. If you're on Patreon, we did a live daily extra early. It was fantastic. We spoke about Sky and their pathetic coverage of Everton's 4-0 win. We spoke about Tim Kale saying about David Costa being a perfect fit for Everton if he could pick one striker. So go and check that out if you're on Patreon. If you're not on Patreon, get on Patreon because we'll be doing another live show tomorrow and it'll be fantastic, so make sure you check that out. The Tuesday topic is also available if you're on Patreon where we discuss whatever we'll need to close that gap to the teams above them. Check them out. If you haven't, then check out our other good stuff on YouTube. Thanks for watching. I'll see you later.