Good afternoon everyone. Well thank you for that. Hello everyone my name is Tim Tkechi and I am the communications manager here at 501 Commons. I am part of the Washington Gives and Give Big Team here and anytime you receive an email newsletter from us you know you see stuff on the Washington Gives social media channels chances are I had a hand in that so I am responsible for writing copy and gathering stories and photos and videos and making sure that everything looks pretty and that everything and that we are promoting these campaigns out to the public and that is my role here in Christina. Please introduce yourself. And I'm Christina Rohell and I am the Washington Washington Gives program coordinator and I'm new in this role so I am working closely with Tim. All right thank you guys so we are joined throughout today's webinar by the 501 Commons team. As I mentioned my name is Bethany from Mighty Cause. I'll be doing most of the chatting here today but we will make some time at the end for questions. So if you have questions that are about the platform and how to use it please feel free to type those in. If you have questions for 501 Commons team about the Washington Gives platform you can type those in as well and we will make some time for questions at the end. So without further ado I'm going to go ahead and get started. Again this webinar is being recorded but will be shared after and you can feel free to type questions into your Zoom control panel as we go throughout the webinar today. So we're here really to talk about the Washington Gives platform and how to make the most of this platform that you have access to on a year-round basis. Many of you might be most familiar with the Washington Gives platform through your participation in Give Big but Give Big is just one of the reasons that you should be using the Washington Gives platform. It might be the biggest reason but it is only one and there's lots of reasons that you can use it and you can use it all year round. So we're going to go through what features you have available and then spend a lot of time focusing on Giving Tuesday in particular that is the next upcoming major campaign happening on the Washington Gives platform. So we'll go over some tips and campaign strategy ideas that tie back to tools you might have access to in the platform and if you're relatively new the Washington Gives platform transitioned to partner with Mighty Cause earlier this year and so some features you may not be aware of that exist on the platform. Some of the functionality might be new so appreciate everybody taking the time to join us today to get familiar with some of the tools that you have access to not just for your Give Big campaign but all year round. So a couple of just brief points of information to make sure that everyone's on the same page about what Washington Gives is and what it's all about. As I mentioned it's hosted by 501 Commons and the technology platform is powered by Mighty Cause. There's two major annual campaigns that happen each year Give Big of course which happened in May and then Giving Tuesday which we have coming up later this month because it's already November and I can't believe that so coming up later this month Giving Tuesday. Aside from these two major events Washington Gives is here to be a year round resource for nonprofits so you can use this platform on a year round basis to raise funds. You can participate in those two major campaigns but you can also host your own campaigns at any time during the year. You can put a donation widget or an embeddable donation form on your website. You can host a peer-to-peer campaign in August if you want. You can do a walk-a-thon campaign in October whatever works for your nonprofit. The main goal of today is to make sure that all organizations that have access to this platform are aware of all the resources that you have access to within this platform. So there is a full suite of fundraising tools that come included as I just mentioned a donation form or widget for your website peer-to-peer fundraising tools the ability to do real-time matching grants. We have lots of great integrations that are available if you're using third-party tools like Salesforce for your CRM or Mailchimp for your email marketing. There are integrations built into the platform that you can take advantage of so that you can streamline your fundraising efforts. We have volunteer management tools and many more. So behind all of those great powerful fundraising tools is really secure donation processing. So that is what the platform is built to do for you on a year-round basis process donations and send them to your nonprofit. Different than previous years with the transition to partner with Mighty Cause funds are dispersed twice a month to nonprofits that are signed up for direct deposit. If you opt not to sign up for direct deposit you'll still receive your funds on a once monthly basis but for those that sign up for direct deposit you'll receive that twice a month so you are getting your funds very quickly securely and easily. So again just a little bit of general expectation setting about what Washington gives us all about and how you can take advantage of it. So on a year-round basis there are a whole host of features that are included for free as a part of your access to this platform. You can accept one-time donations or you can accept recurring donations so maybe your organization hasn't done a lot with recurring giving in the past or maybe you have and you're looking to streamline your fundraising into a single platform you have recurring donation capability within the Mighty Cause tools on Washington gives. We'll talk more about it a little bit later but it's a really user-friendly experience both for you as the nonprofit managing a recurring donation campaign as well as for the donors who are setting up or editing or wanting to make changes to their recurring gift. You can put a donation widget similar to that kind of view you're seeing here in the screenshot right on your website. So if you're using PayPal or Square or some other kind of tool on your website to accept donations you can replace that with a donation widget. That donation widget will give you more opportunity for a branded giving experience. You can keep donors on your website if you have a PayPal button when they click on the PayPal button they get taken to a PayPal experience. When you embed a donation widget they stay within your website and click through these screens that you're seeing here to complete their gift all while staying within your organization site. They also have the ability to cover fees that are associated with a donation. So definitely encourage you to consider embedding a donation widget on your website. All those that the reports of that donor info are going to flow right into the Washington Gifts platform and your dashboard like you're familiar with. The funds will be dispersed to you on a bi-monthly basis. You get to take advantage of all the other great things that are built into the donation processing with the Washington Gifts platform and just have it on your website. If you don't have another tool you know if you don't have PayPal square or something else and you don't have a way within your organization's website to accept donations then this is a no-brainer and we definitely encourage you to access your donation widget in your dashboard and embed it onto your website. We have tools part of the reason that we encourage the you know either using the Washington Gifts platform or a widget is we have checkout customization tools. You can set up suggested donation levels so you know what does $50 do for your nonprofit. You can set a custom thank you receipt and a thank you page what donors see after they complete their gift. So you have the ability start to finish to really customize the checkout experience make a donor feel like they're giving to your organization directly not like they're giving through PayPal for example. You can host fundraising campaigns whether it's for your organization if you have a very focused effort you need to raise $10,000 to purchase a new van or you need to raise $20,000 to launch a new initiative whatever it might be you can host a dedicated fundraising campaign you can add matching grants to any fundraising campaign you have on the platform so that's real-time matching grants that can add extra urgency excitement to your page. You have really great comprehensive reporting and analytics tools to understand what you're seeing with your fundraising volunteer management tools you can post volunteer opportunities to allow supporters to sign up for these opportunities with your organization and finally peer-to-peer fundraising. There is a very powerful set of peer-to-peer fundraising tools that you have access to whether it's an individual coming to your page creating a peer-to-peer fundraiser for their birthday or their wedding or for giving Tuesday but we also have group peer-to-peer fundraising options so you can create a team fundraising page and for example get all of your board members to create an individual campaign and a team page brings their fundraising together so lots of really great opportunities all of these are included in the Washington Gives platform and you have access to them today. There is also a set of advanced features that is available should you be interested in looking to do more. Across the state of Washington there are nonprofits of all shapes and sizes some with really great powerful fundraising tools some without a ton of powerful fundraising tools some using 10 different tools kind of hodgepodge them all together and so what we want to do is make sure that you're aware of these features that are available should they make sense for your nonprofit. All those things that I just mentioned previously are included and that's the core of what you really need to be successful to host a campaign for Give Bank or Giving Tuesday but you also have additional options to do more to amplify so there is a built-in CRM to the mighty cause and Washington Gives platform that we call our supporters CRM. It's a streamlined CRM system it's not going to be quite as robust as a very comprehensive high-end CRM but for organizations that either don't have a CRM or using spreadsheets excel etc it's going to be a great tool to venture deeper into the world of CRM or perhaps you have a really comprehensive CRM but you just find that you're not using all of the tools in it and it's bogging down your team in that you have to have a database person who spends most of their time maintaining that system that's not that wouldn't be necessary with your supporter CRM so you can track your supporters by their history their history and giving their history and fundraising key details about these supporters you can message and do digital marketing through the platform so great option if you are looking for a new CRM or you're looking to invest in a CRM because you haven't had one in the past talked a little bit about our donation widget earlier that is included for free but we have an embeddable donation form which is a more robust comprehensive experience you can customize the look and feel a little bit more and it's a full donation form that you can bet into your website so if you're looking to step up the donation widget experience and have a little bit more customization you can do that with the embeddable donation form we have text to give functionality so you can create text keywords for specific campaigns that you might be running supporters can text that keyword to a specific number and they are texted a link to your donation page where they can very easily complete their gift online on their phone we have among the many things that make the donation check out really seamless and easy browser auto fill and apple pay really quick for donors to complete their gift on their phone so text to give can be especially useful and as I mentioned earlier lots of integrations available in our advanced package so Salesforce and Mailchip I already mentioned Google Analytics Slack if your team uses that internally for communications and we also have an integration with Zapier which is a database or library of applications it includes Salesforce and Mailchip but it also includes over a thousand more constant contact campaign monitor all the Google tools Facebook Twitter etc you have endless possibilities for automation and efficiency for your organization with that Zapier integration on its own so if you choose if you have any interest in this advanced package some of those features I was just talking about you have the option to either upgrade monthly pay monthly or you can upgrade and commit for a year you can do this right through the platform in your settings under plan management we do have a free trial so you might want to consider if you are hosting a campaign a dedicated campaign for Giving Tuesday doing your free trial during that Giving Tuesday campaign and testing out some of the features seeing how useful they feel making sure that they are adding value to your organization. Aside from some of the things I've already mentioned really the key reasons that we encourage organizations to consider upgrading is to streamline your fundraising efforts. We know that nonprofits are always strapped for time and resources and so the less different platforms and systems you're using to manage your fundraising the more efficient that you can be and when upgrading to advanced you have the ability to perhaps remove some third-party tools that you might be using or if you can't remove them like Mailchimp for example adding an integration between the Washington Gives platform and your Mailchimp account will streamline your efforts and will cut down manual work of downloading a report and importing it into Mighty Call or importing it into Mailchimp for example you can save yourself or your team or your volunteers really valuable time on some of those manual and administrative tasks and I talked about it already but really the ability to customize that donation process it can experience that happens on your website outside of when you are dedicating traffic and attention to the Washington Gives platform for one of these key campaigns. So again there is a free trial available we invite you to preview it test it out especially during Giving Tuesday might be a great opportunity to see if any of those features can really help your organization do more with this platform. So now we're going to jump into Giving Tuesday campaign ideas. So we're going to walk through a handful of specific campaign ideas talk about the big picture and then some of the things that you will want to be aware of in setting that up or using that strategy with the platform. So the first idea to be talking about here is the a focus on recurring giving. So I mentioned earlier recurring donations are available as a key functionality of this platform and so whether you have really focused on recurring giving in the past or not it could be a great idea to consider either moving your recurring activity into this platform so everything's in one place or starting a recurring donation campaign. Giving Tuesday is a great place to do that. So if you want to do that a couple things to keep in mind rather than you know setting a goal of raising $10,000 or raising $5,000 for example you might want to set a goal around how many new recurring donors you can get to give during this campaign. You'll likely want to change your messaging to make sure that it's about asking for smaller gifts because you're asking for those gifts to recur each month for the next year for example. Often here messaging around you know for the cost of a cup of coffee or something like that so make it really tangible for the donor of the small sacrifice they can make on a regular basis. What does that do for your nonprofit? Even though it might be a small sacrifice for them it has real impact for your nonprofit. Also talking about why recurring donations are valuable for your organization. I think especially post COVID, post pandemic when a lot of organizations saw really challenging times with their fundraising.  You can also go so far as creating special tiers of monthly giving levels or specific benefits they get special new you know they get included invited to special events they get special communications from your board whatever it might be make it feel like something special that they want to be a part of and if you're interested in recurring giving I encourage you to not just make it an option that's available as a part of your donation page but really build a campaign encouraging that type of gift a couple things that you can do for that when you are building your donation page and customizing checkout experience on the platform you can default donors into making a monthly gift so when they come to your checkout page typically by default they're going to be defaulted into giving a one-time gift but if you're doing a recurring giving campaign you can switch that default so that when they come to the page they're being suggested to make a monthly gift for your nonprofit. Donors can easily manage and edit their recurring donations on the platform so if they make a recurring gift as a part of your giving Tuesday campaign and then they decide in January oh I really want to change the date that this process is each month or I want to change the amount or maybe I need to cancel it all of that they can very easily do in the platform they can change you know they can update the expiration date on their card they can increase the gift they can change the card really easy management tools so that they can edit their gift and you as a non-profit have great tools to be able to track their giving as well you have a recurring donations report in your dashboard so you can see the donors that have recurring gifts when it starts when is their next gift set to process you will receive an alert if say their upcoming gift for December 15th is going to fail because their credit card is going to expire before that time you will receive an alert so that you can follow up with them that donor will also receive an automated reminder from the platform encouraging them to update their card in the system so that their gift processes so the goal is built in tools that will help keep your recurring donors active and then reporting available to you within the platform so that if donors lapse you have what you need to follow up with those donors really to make use of this incredibly special group of supporters for your organization so the next type of campaign idea that we encourage you to consider and just to a brief note you may choose to do all of these you may choose to do a couple of these you can combine them you could choose just one it's really more this webinar today is really more to give you inspiration and ideas for what might make the most sense for your nonprofit at this point but one way to take advantage of Giving Tuesday is by either posting volunteer opportunities on the Washington Gifts platform or posting an event and then posting that event on the platform to be found and discovered by donors and supporters so obviously this is true of giving and fundraising all year round but it's about more than giving Tuesday in particular is about more than just giving money there is a big campaign around giving back in all kinds of ways you know supported by the giving Tuesday.org movement so maybe for your organization volunteerism is more of what you're looking for right now than a monetary you know five thousand dollar fundraising campaign for example if so there are great tools in the platform for you to take advantage of for that you can plan an open house to bring supporters in and let them see your work firsthand you can invite volunteers in to actually contribute in and support your mission of course this makes sense for certain nonprofits and for other nonprofits with different missions it may not make sense for you but if you do have something where you can invite the community in you know help prepare food for the food bank or food for distribution or whatever it might be if there is a way that you can use your mission and bring supporters in to let them see your mission in action either by participating in it or just seeing it firsthand that's a great thing to do for this campaign you can host a happy hour partner with a local restaurant or bar and get them to contribute part of the proceeds and create space for in-person engagement with some of your supporters or you can post specific volunteer opportunities and give ways for some of your skilled volunteers and supporters to give back so maybe you need finance help you need social media help need a videographer photographer you might be surprised to discover what some of the great resources that your existing network of supporters can be for you with things that would help your nonprofit so if any of these seem appealing to your nonprofit and feel like they could add value you're going to want to go to the fundraising tool section of your dashboard and into the opportunities feature through this feature you have the ability to promote either in person or online events those can be you know typical events like the happy hour or open house that I mentioned or they can be volunteer opportunities so if you want to you know if you're advertising for accounting support for your organization you can post that as well there are registration tools built into the platform so let's say you're hosting you know you have a volunteer opportunity and you want volunteers to sign up they can do that through the platform they can register there but if you happen to be already using a third party tool like Eventbrite for example to sell tickets to an event that you might be hosting you can still post this opportunity on the Washington GIFs platform and link to the Eventbrite page that you have set up so that the advantage there you know you might wonder well if I already have this on Eventbrite why would I put it on Washington GIFs platform the Washington GIFs team at 501 Commons is going to be updating the home page and encouraging donors and supporters to come to the platform and discover causes to support for GivingTuesday and they they can search for volunteer opportunities they can search for events or they can of course donate so it's just an additional exposure opportunity for your nonprofit and for this event in particular you'll also have the ability to manage and message either registrants to an event or volunteers that have signed up so great options here especially if you're looking to supplement a more traditional donation campaign these tools you may have taken advantage of during GiveBig if you haven't you can do that do it again next year with GiveBig but great way to add additional additional ways of engagement for your supporters something that I mentioned a little bit earlier but one thing you might want to consider is a very specific project or program focused campaign so setting a tangible goal as I mentioned you need $5,000 to repair the roof on something or you need to invest in something new or one of your programs let's say your organization has lots of different programming and your mission is it serves a number of different things perhaps you decide let's focus GivingTuesday only on our after-school program or only on our women's program for example some way to give it some focus to make it feel distinct unique specific you can set a tangible goal tell the story of this program in particular this project this need and the audience that is served by it there's an example here on the platform of the type of page that you can create to to showcase this specific initiative you could set a dollar-based goal or a donor-based goal maybe you're trying to engage 20 new donors or you know get 50 donations or raise $10,000 for example on this fundraising page you there's all kinds of great features to take advantage of one exciting one would be connecting your Instagram feed especially if it's just for a specific program might be a nice way to add some extra information to your page loud donors to to learn more based on the content that you're already sharing on social media you can customize the donation levels and the thank you message talked about this earlier across the platform but if you're hosting a specific campaign like this you'll want to make sure that the donation levels and the thank you messaging both in the receipt and on the thank you page on the platform tie into this specific focus so if it is that women's program keeping that content string content thread consistent from what they see on in your emails to what they see on the donation page to what they see in the checkout and on that thank you is going to add nice consistency for that donor and really enforce why they're giving to your organization and what the impact of their gift is going to be matching grants talked about this a little bit earlier but this is a recommendation for almost any campaign that you might be hosting consider adding a matching grant especially at this time of year you can look for example at past year's end of year giving and see if there might be some major donors that you expect to be making a large gift before the end of the year reach out to them and ask if they might be willing to let you repurpose that gift into a match for giving Tuesday or a match for end of year many of the the tools or the ideas that we're talking about here I'm talking about in the context of giving Tuesday can just as easily be used for your end of year fundraising campaign or for both so asking one of your major donors to repurpose their gift and make it into a match go beyond just the you know the one-to-one standard match you can do a triple match you can do all kinds of really fun things in the platform to to make it exciting and giving Tuesday in and of itself will add urgency for donors of course that's the benefit of being a part of a giving day or campaign like this but as you know there will be thousands of nonprofits hosting giving Tuesday campaigns donors will be receiving thousands of emails and seeing it everywhere so adding a match can be a nice way to help your campaign stand out among the noise allow the donor to feel like their impact can go further if they have a hundred dollars to give on giving Tuesday and they get 10 different emails from 10 different nonprofits but with yours that hundred dollars becomes $200 of impact or $300 of impact they might be more likely to choose your organization and follow through with making their gift so I mentioned this already but there's a lot of flexibility within the tool on the platform to post your matching grant so just to make sure that everyone's on the same page we encourage you to secure a matching donor that matching donor can give their gift to your nonprofit in whatever way is helpful they don't have to pay their match online through the platform they certainly can if they'd like to but if they want to write a check to your nonprofit great if they want to make it conditional that you only receive that match if you raise the full 5000 or if they want to give it to you either way that's absolutely between you and your matching donor and we encourage you to work with that donor to figure out what really meets their needs and or what meets your needs as a nonprofit but we encourage you to post it on the platform because that will really allow you to make the most of this gift this match incentive with other donors that you might engage so by posting it on your page you can keep it simple like I mentioned earlier just have a one-to-one match so if you raise $5000 you unlock a $5000 match but you can do all kinds of other things if you want to get fancy with it you can stack multiple matches so let's say you have three or four different supporters who might be willing to give a match you can have one match available that kips off giving Tuesday and by noon you have expired your first match you've reached your first goal of 5000 you can unlock a second match that's available through the rest of the day or you can look at you know giving Tuesday through end of year and maybe you post a match on giving Tuesday and you add another matching grant to your page later in that last week of the year as ways to add extra excitement and urgency during those two different key times adding this match will add to your page an icon that says there's a matching grant live there will be a countdown on your page that shows the donors how much time is left in the match and how much is left in the match itself and so that that visual display helps connect donors to the additional impact that they can have peer-to-peer fundraising I talked about this a little bit earlier in terms of team fundraising ideas but if you haven't really done a lot with peer-to-peer fundraising or maybe you didn't have the ability to experiment with it during get big this year perhaps that's what sets your giving Tuesday campaign apart it's a great way to steward supporters who maybe have been donors for many years or they've been monthly donors they're committed you know that they're a supporter for your organization inviting them to take this next step and become a fundraiser might be a great way to deepen your relationship with that supporter of course key benefit is it's going to expand your audience of donors that you will have access to on giving Tuesday your peer-to-peer fundraisers will be engaging and reaching out to their network of donors and your potential pool of givers becomes much larger within the platform you have a couple of tools to make peer-to-peer fundraising really easy and accessible both for your nonprofit as well as for the individuals doing the fundraising who may be new to this it's not their full-time job to do fundraising so the tools that we have can make it feel like an easier ask for them to sign on board first is there is a fundraiser template that every nonprofit has access to in their dashboard under fundraising tools so building out this fundraising template pretty much allows your nonprofit to pre-fill content an image a description about your organization set a goal etc you can pre-fill all the content so that your supporters that want to become a fundraiser just basically have to click a few buttons and then they'll have an active page that's ready to accept gifts they can certainly choose to customize the page add a personal story a personal photo if they'd like to take that next step but they don't need to and they're more quickly going to get through that onboarding process and have an active page that's ready to accept gift because really what you want your peer-to-peer fundraisers to focus on is spreading that donation page link and getting their supporters to give you can also consider creating a team campaign so this sort of adds that benefit of a template as well as bringing a group of people together so maybe you have supporters that haven't really tried peer-to-peer fundraising before doing it in a group can feel less intimidating than doing it on their own giving you that group structure also will allow you to more effectively kind of manage and message and talk to this group of fundraisers through tools on the platform you can create kind of a friendly competition maybe it's a you know your board of directors and they each have a page maybe it's volunteers they each have a page maybe it's your staff versus your board or your staff versus volunteers whatever makes sense for your organization in the audience that you have to support you but creating a team campaign allows you to add some additional fund tools like a leader board and that progress bar that's going to show the the collective impact of this group of people and of course as with all peer-to-peer fundraising all the funds are going to flow directly to your nonprofit they're going to the donation donor info it's going to go right into your donations report you'll receive the funds on a bi-monthly basis through direct deposit so really encourage you to consider peer-to-peer fundraising if you haven't yet and then the final kind of campaign I get to talk about here is a give big re-engagement campaign so the last time we all had the benefit to talk together we were focused all about give big you likely participated in give big had a really successful campaign hopefully got lots of supporters both new and existing to give to your organization when is the last time that you spoke with that group specifically and followed up with them about their give big gift if nothing else if you do nothing else for giving Tuesday I encourage you to consider this plan something special to talk to those give big donors maybe you want to make an additional donation ask or maybe you don't maybe it's just about closing the loop with them and sharing the impact of the gift that they gave back in May sharing what your organization has been able to do with the funds that you raised in give big again it's up to you what makes the most sense and how you've been communicating between now and then but if you haven't done a lot of communication I absolutely encourage you to consider this as a part of your giving Tuesday strategy it's a very critical stewardship you can't say thank you too many times there is no such thing with your donors so consider that and you can always go back into your donations report on the platform and easily filter to see the list of donors that gave to your give big campaign this year a quick download so that you can make best use of that and again continue to steward this ever important group of donors to say thank you and lay the early foundation for the 2023 campaign so as I mentioned already all of these tips you know are useful and they can be a part of your campaign whether it's for giving Tuesday or end of year fundraising we're really about to kick off a very important time of year for nonprofit fundraising as you all know and so maybe giving Tuesday is where you want to focus your efforts maybe your nonprofit wants to focus more on your year-end campaign maybe you're planning to do both and you want to find a nice way to seamlessly combine the two whatever whatever makes sense for your organization I hope some of these tips are helpful to keep in mind the final tip that I wanted to cover here today specifically for year-end fundraising is to implement a donor retention campaign so this is going to be having a special message a special targeted effort to reach donors who gave to your organization last year and who haven't yet come back and make a gift this year if you don't get them to come back and make their gift before the end of the year you're you are losing that donor they're going to transition from you know an active to elapsed donor and it's going to be harder to re-engage them in the future so you have a month two months left if you will to try and re-engage retain as many of those givers from 2021 as possible so consider special messaging that is going to bring them back get them re-engaged with your organization if they haven't been super engaged yet this year this strategy is often overlooked but it's critically important because it costs much less and takes much less effort to reactivate a donor than to acquire a brand new donor and of course every good fundraising strategy is going to need to have a mix of both but don't miss out on the opportunity to implement this as a part of your year-end campaign something to be aware of you can through the Washington Gives platform access a donor retention report to see what donors gave through the Washington Gives platform last year and who have not yet given this year so even though the platform transitioned in this last year your past donation history from the Washington Gives platform was migrated in so you can compare who gave to your nonprofit through Washington Gives in 2021 versus who has given in 2022 now this will not be as effective if you are using many different sources of sources of truth to accept donations if you will so if you have donations coming in from a number of different places of course the donor retention report on the platform is only going to show you the data for here yet another reason I would encourage you to consider streamlining is the ability to make use of tools like this which help make your job easier when it comes to retaining donors but nevertheless I encourage you to visit your donor retention report it's available in your dashboard under reports you can easily filter to see who is this list of donors that gave last year but haven't yet given this year you can see key details when with their last gift what was their gift amount you can send a message using the platform to that donor directly or you can download the full list as a CSV and you know maybe assign it out to different people within your staff or your board you know if you want board members to contact those larger unretained donors or you have a group of volunteers that can do outreach to all the donors strategy is yours to to develop but make use of that donor retention report if it can help you so with that I'm going to go ahead and see if we've got any questions that have come in if you haven't had a chance to ask questions now or yet please feel free to type them in while I'm looking at to see if there's any questions that have come in Tim Christina feel free to jump in if you have any information that you want to share anything that you want to add all right I'm going to I'm going to answer then and again Tim and Christina feel free to chime in if anytime that you'd like a couple questions on fees as it relates to the widget the donation widget it's going to be the exact same fee structure as using the platform so whether you send donors to your page on Washington gives or whether you embed a widget on your website it's the same fee structure and just like on the Washington gives platform donors have the ability to cover those fees on your behalf so same same overall giving experience same fee experience it's just that you have the ability to keep your donors on your website and while they complete their gift another question here what are the charges for reoccurring giving processing without subscribing to the advanced features so I'm going to attempt to answer how I think what I think this question is about there there are no extra fees to access recurring giving for example that's included as a part of the platform and the the fees on recurring gifts are the exact same fees that you would see on a one time gift so no additional charges no different charges for recurring donations it's just that those will be you know coming to your nonprofit on a monthly basis okay a couple questions there I see there are some questions in the chat so I'm going to jump to there next yes okay can you import donors into the platform from campaigns outside of the Washington gives platform so yes this would be a benefit to upgrading to the advanced features especially if you're planning to take advantage of the supporters CRM tool that we have if you are upgraded to advance there is an import functionality where you can import donor records as well as import donation history last question how might I use giving Tuesday on this platform as the kickoff for a year-end direct marketing fundraiser that my organization has already planned um without knowing too many details about what your campaign might be I I don't know exactly what I would suggest but I think definitely taking a moment now to think about what are what is the goal of your year-end campaign where are you directing people to make their gift what kind of message are you sending during that direct marketing fundraiser and then seeing how you can have a Giving Tuesday compliment that so if you're going to be talking to the same list of people but one is direct mail versus email maybe you want to opt for consistency and you use Giving Tuesday to start giving the message to people ahead of time warming them up so that when they receive the you know direct mail piece it's you know already something that they're familiar with in their mind I don't I'm not entirely sure you know what the what the focus of that campaign will be so I don't know that I have a ton of other great tips for you unfortunately but happy to have you reach out to the support team if you want to get some additional additional tips and I think that's most of the questions that we have so unless anybody has any other questions I'm going to go ahead and end today's webinar thank you so much for your time we appreciate you joining us today good luck with your Giving Tuesday campaign with your end of year fundraising I hope you can take advantage of all the great tools that you have access to on the Washington Gibbs platform and remember you have tools in our customer support team as well so email Washington or waggives at mightycause.com we're happy to help you with any questions on getting your campaign set up and thanks everyone have a great day


I cut off all my hair and kept a lock in a rubber band and told my parents I would mail it to them. And they were on the same phone line in different rooms. When I told them this meant I wasn't a woman anymore. And dad said, that was just my opinion.  And all the while, I was holding the hair in my hand so I could remember what it might sound like. And when I hung up, I have the strands and smoothed both pieces into nautilus shells around my finger and fossilized each as two black glass brooches like Victorian mourning jewelry. Osteer, because it came from a time when grieving was a science based on calculations of eras as both tonic and tincture. In the note, I slipped in the package for my folks so the jewelry would show I bore the weight of a ghost. And whether or not they wore it would tell how many children they really thought they lost with my haircut. So they left the brooches on display out of sight until the glass on one shattered from a short fall to the floor. And in the moments before it was interrupted by the broom, the hair lay still in its spiral moving further from its origin with each turn in on itself. And after its pieces were discarded, its twin remained canonized, a fractal just setting out on a curve. So that's a fictionalized version of my coming out story. It actually didn't turn out that way at all. But that's how I thought it would go, and it didn't go that way. So I've had the privilege of being a artist in residence at an arts high school in Twin Peaks for the past couple of months. And tomorrow's actually our last day. And these students are so brilliant, y'all. Let me tell you. Well, I'm about to tell you, but I'm so happy that I've been teaching creative writing to 11th and 12th graders. And I'm so happy that they're about to be adults in the world. We're going to be OK if they're the future. We can't put all the burden on them. That's our job too, but we're going to be fine. They're brilliant. But I was really privileged to be able to witness two other young non-binary students having this really intimate moment. And as an educator, beyond the classroom and beyond curriculum and stuff, that's kind of what you live for and what you don't expect to do. But it was such a pleasure. So I'll tell you a little bit about it. This is for A and LP. There are two young people in front of me. And one of them is holding the other's face in their hands after a lengthy talk in which they assured the other that they were real.  I'm here. I'm not trying to eavesdrop. I'm trying to grade. I'm trying to grade the papers of the two young people in front of me who are making a pyramid of themselves to look into one another's eyes and say they are real. And I'm afraid to puncture their moment, but I also cannot help but feel that they are speaking to me, even though they are not speaking to me. And even though they are not speaking to me, I feel like I am them. One they says they want to be seen as them. I know what it's like to be a girl and not want to be. I know what it's like to not be a woman and still be a woman. Holding your breath until you're interpreted correctly, I toe to them can't not must because there are few many of us. I have to tell them that once they are themselves, they get to be themselves. That I can tell they are loved by the way they talk about people. And one day they won't have to live in two worlds. And the other day says, see, look, we are older and we know. And there is a must that makes me listen, instead of say, you're right, most days. There's a must that apprehends the this is going to hurt, the sometimes you are going to be jealous without reason, the what you answer to will change, and you will still be human, the your daily work will be to convince yourself a body, the you will always be desperate for words. I want to tell them we never stop mourning most things, especially ourselves. But no, because they already knew, and I had to tell them they were wrong, because they have seen enough to prove that they are right, because they need to know that enough being wrong will make them want to live. There is a coffee cup in my hand, and the cling heat of it keeps my feet on the ground. I am bent over listening, but really watching because the monument of them, like any good pyramid, is on sand, small and enough to be solid ground. So I tell them that I am a soothsayer, and I say that I see them in the future, that they are in the world that I want. In class, we have discussed how writing can transcend time, can be thrown in the dark, past space, find the ear it is meant for. They pull a book from the shelf, and in ceremony, silent, they open to a mid-summer page, and they point. Say, that is the name that I want, and we look. And in the opening of this dream, someone must say, if a name, if a name, if a name, then a future. Oh, so this is gonna be my last piece, and it's a little bit longer. But before I read it, I always, before I read this one, I always like to do a little poll of the audience. Is anyone here in love? Oh, that's so nice. Well, I'll let you folks know that the exit's right there, and I'm just kidding, queers deserve love. Damn it. But that doesn't mean that it's not work, and that doesn't mean it's not hard. I'll just read it. You should know. I woke up with a hangover and an empty water glass, and it made clear to me that I was alone. Have I only loved so people would give me things? I have no excuse to hate you, and you've rebuked my crying with kindness, and we wrote such good poetry for one another. I'm trying to let myself only feel, at night, leave myself in compartments, and I wonder if this is why we came to pass, because we became night habits for one another, how we felt ourselves splitting and spreading over opposite hours, and I don't wanna believe in time, but it imposes itself nonetheless. I keep having this dream where I have to keep a rabbit alive. I feel him squirm in my arms, scared of my size and intentions, and after I calm him, he starts to convulse again and again. This happens, and after that passes, he passes. When we had a rabbit, I had to learn how to show him I wouldn't eat him, and when he started to trust me was when he died.  It wasn't our fault, but I wanted so badly to take care of a fragile thing, and when I couldn't, I thought myself a monster. I've reached a point, you should know, that every song is about us. I listened to Otis Redding on repeat, duh.  It's good, you said. Cross feet deeper in a grin, encouraging, adoring, even if I never made this happen, and I sang it, and I mouthed it, and I couldn't make it work, couldn't make it convincing, and now I know why.  I hadn't felt it before, and now I do, and you're not dead, but we are, and nature is brutal, and I told you with the rabbit that I didn't wanna live in a world where small things died for no reason. We suffer from cute aggression, always acting like we're going to eat each other because we couldn't help but love with our appetite. When I came back from the coast, I decided I wanted to have children, and you should know, but I didn't tell you, I wanted them to be with you.  Never said, let's try again for a rabbit of our own. And you should know, I left that water glass empty. You should know I wanted to stay forever on your balcony where time caught up to us. You should know that I've been crying over you. You should know too that when the rabbit died, I hated nature, I hated the quick death. You should know that I think often about sleeping over water with you and waking up in the middle of the night as one mind and one body. You should know that when we left the rabbit to be turned to ash and scattered, I knew I wanted too much by wanting to love as long as it suited me. You should know, you should, because I do. Thanks. Thank you.