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Okay, this is writing the latest rails for charity. How many teachers do we have in the room tonight, today? One, how many people per program? All teachers, and this is teacher appreciation week, so thank you very much for being awesome teachers. Today's Wednesday, May 4th, may the 4th be with you. And there's something special that our team does every Wednesday, and we do what's called bad, and I emphasize bad, joke Wednesday. So I'm gonna start off the talk in tradition for my company and start off with a bad joke. And since it's May 4th, what do you call a Jedi? Or what do Jedi use to view PDF files? Adobe Juan Kenobi. Bad joke Wednesday. So be the change that you wanna see in the world. This is a powerful quote. It's even more powerful when you put this quote into action. And so here today I'm gonna try to hopefully motivate all of you to be the change. And hopefully, since you're such a small group, that you can be motivated to help others at RailsConf be the change. To change the world that you personally wanna see changed in the world today. So that's my goal for this talk. And I'm gonna start off kinda telling you how I personally am trying to be the change. And then I'm gonna go into how my company has enabled its developers to be the change. So how am I trying to be the change that I wanna see in the world today? It's skipping a slide, but the way I wanna see the world change today is I want to teach kids how to code. And it's not just teaching kids to code, it's giving every child the opportunity to program. A lot of us think, well, it depends on the kids. Some kids gravitate more towards computer programming. They're the gaming kids, right? And that's what we think of when we think of teaching kids how to code. We think of these specific group of kids. But what I wanna do is I wanna change the world today so that computer programming is a required class as young as kindergarten. This is how I wanna change the world personally. And for me, it's really important because no matter what a child's passion is, understanding how to use the computer as a tool gives them the edge that they need to be successful with their passion, what they want to do. Whatever profession they wanna get into. The computer and programming a computer will help them be that much more successful. And so this is my passion. This is how I wanna change the world. And this is my mission.  It was awesome. So that's what we missed out there on. But that's essentially what I do on a regular basis. So I'm always looking for an opportunity to teach every kid, give every kid the opportunity to be introduced to programming a computer. And my motivation is what you're looking at right now is my children at Super Pi Day enjoying Pi Together. This is kind of a benefit of having a nerdy dad as you get all these like special little holidays. And they're actually really bummed that I'm not home for May 4th, but oh well, I'm here to celebrate that with all of you. But this is my motivation. And that's a really important thing in identifying how you wanna change the world is identify what motivates you. This is my oldest son and he is my inspiration. Back in 2012, this is a kid who's kind of your stereotypical programming kid. He came to me at about 10 years old asking me questions on how to solve algebra problems. He was reading algebra textbooks for fun because he loves to learn. And when he came to me with that, I was pretty shocked.  I can totally see this. So I sat down with him and introduced him to computer programming. And I did that with the only thing I knew was I was like a Ruby programmer. So, and I was like, okay, cool, let's look. How am I gonna teach my son how to code? And so I went in and found Ruby for Kids. I don't know if you guys are familiar with that, but it's a really awesome platform for teaching kids how to code in Ruby. And he loved it. Like, just like I thought. He sat down, got into bugs. He became a programmer right before my very eyes. It was such a special moment for me because he experienced what all of us programmers experience and that is like the nasty bug that you can't figure out. He's banging his head in the keyboard. Dad, can you help me? And I'm looking at his code and I can't figure it out. I'm like, wait, let's go through this together. And we started analyzing the code. He figured it out on his own.  He's like, yeah, dad, we did it. This is awesome. And he's like running around or slapping files. I'm like, dude, you got the bug.  And that's when it really started. I started to think about it because what was happening to me right there is I was bonding with my son. I wasn't teaching him to code. I was bonding with my son at a very special level. And it meant a lot to me. And I have two other kids. I'm like, I want the same thing for them. And not only that is he's learning to code. I didn't learn this to like, well, I did a little coding when I was 11, but I didn't really learn to code to the level he was until I was really late or high school and even college. And actually when I graduated, I wasn't a CS major. I was civil engineering. And so I was really excited about that. And so we started doing it more with Hackety Hack, Ruby Warrior, awesome game to play with kids, text-based or it's now graphical. And you get to code like the class to be the warrior and all the little features you want to add to your work to do different things is super fun. And so I was having like more and more bonding moments with my son. And then I wanted to have the same experience with my middle son. And he and my youngest were really into Minecraft. And so I introduced them to computercraft mod. And I don't know if you guys are familiar with that, but that was really exciting for me too.  They're already into Minecraft, so we're crafting. This is awesome. And then I click into the computer and we're on a terminal. And my middle son does like an LS command. And he's like, dad, check it out. I'm listening to all the directories. This is awesome. He's super excited. And I'm sitting there going, really? Like if I just brought up a terminal, he would have been like, what the heck is this, dad? This is boring. But because I was in computercraft, he loved it. And with him, he eventually kind of, got sick of Minecraft, my middle one, my younger one's still totally into it. But that's when I realized that programming isn't about teaching the kids about the specifics of programming, all the detailed commands. It's about understanding what interests them and teaching them through their interests. That's what's really important. And that's when I kind of discovered Scratch. This is a graphical programming language that really allows the kids to get to their interests as quick as possible without dealing with text-based things, without dealing with configuration and any headaches that you might have in setting up coding. And so that's when I really started working with Scratch and my middle son, because he wants to be a Broadway star. That's what he wants to do. So you're like, how am I gonna teach someone who wants to be a Broadway star, get excited about computer programming? Well, it's actually really easy.  And then instantly he's like, dude, this is totally cool. Like, I wanna do this and that. And he just starts coding without even realizing. He's coding. What is he doing? He's creating. And he's loving it. So I was really excited because I got to teach this to all my kids and I got really, really frustrated one day. And that was when my oldest son came home from school one day. And he said to me, dad, I'm not very good in math. I mean, this is the kid who was studying algebra textbooks. And he thinks he's terrible at math.  Early crime. Couldn't believe it.  What are you talking about? And that was the moment when I got super frustrated with not the teachers, the teachers are awesome. It's not the principles, the principles are awesome. It's the system and the curriculum that they're following right now. It prevents them from really focusing on encouraging the kids and making them better instead of discouraging and giving that feeling that without even knowing it, given the kids this discouraged feeling that they can't be good in something like math even though they're awesome. And it was just memorization of math facts that he didn't spend time doing. And that's what gave him the impression he was bad in math. Unfortunately, then I went to a parent teacher conference and man, did I lay into that teacher and my wife, poor wife, had to like pick up all the pieces from that and she was super embarrassed. And I learned a valuable lesson that it's not the teacher's fault. And so I, that's when my wife told me like, you have to be the change. You have to change things. Your job, don't put it on other people. I'm just a developer. How am I gonna change it? I don't know anything about teaching. I don't know anything about the system. I could just go and sit back in my cube with my, or my office with my kids and just pair with them. Like my kids are gonna have a great opportunity. Or I could try to change the world. I can make a difference. This is what I decided to do. But I figured I'd do that once I made a lot of money because teaching doesn't pay that well. So I was like, I'll wait. But I ran into a friend of mine and he told me, hey Joe, I'm teaching on Saturdays, computer science to a bunch of underprivileged kids in downtown San Jose. That sounds pretty cool actually. I'll go do that. He was so excited because he was teaching Excel and he didn't know what he was doing.  Like you could come and teach these kids. So I went and did that. And I spent what, like two weeks preparing for it. Got into the classroom at Sacred Heart and started teaching a room of 13 year olds how to cope with scratch.  And the other two thirds of the classroom just didn't wanna be there. They didn't want anything to do with it. And I was trying to explain to them how scratch, the scratch language went from scratch all the way down to binary and was going through all the translations. It was like major turn off. And so I went home, went back to the next class and I was trying to rack my brain. I was like, do what I did with my middle son. Find out what it is they care about. So the next time I went in the classroom, I said, what do you guys care about? I went around and each child would tell me what they're excited about. And lo and behold, that's what they're excited about. One direction. That's easy. All I did was I put one direction just like that onto the scratch screen and we were able to create little bubbles on there and they were able to create a conversation with their favorite band members and they were so stoked and they're doing conditionals. If you say this, then do this and they're doing loops and I'm just like, holy crap, you guys are coding and they wouldn't leave. Like the first class, they couldn't wait to get out of there and this class, the parents, it was on the second story. They had to come up to the classroom, okay, it's time to go. They're like, no, we wanna stay. Mr. Dean's gonna upload the music. And so I upload the music, they wanted to stay, we played the music, it was really awesome. And then eventually the principal had to say, okay, the computer class is over, you gotta get out now. And so that was a really valuable lesson that I learned in being the change and being a teacher is that all the planning, you really have to change your plans and do what's best for the students. So that's my Sacred Heart story, but there's actually another really cool story that I'll share with you guys about Sacred Heart. And it really moved me. And this is the type of things you experience when you take these small steps to change the world. I had the opportunity on New Year's Day, one of the high schools dumped all their old computers and a friend of mine called me up and said, dude, there's a bunch of computers outside of the high school and they're just gonna go to garbage. Do you want me to get them? I said, definitely, get them all in my garage. And then people, like actually a friend of mine from work came over and we all got into the garage and we started to build up these machines and fix them up for the kids. And so on the final day of the final exam, I had the kids demonstrate to me their final project and to the principal and to their parents. And at the end of this, it was like the greatest feeling, one of the greatest feelings of my life is at the end, I got to be like Oprah. And I was like, okay, congratulations. You all get to take those computers home for years. You can go home and code now at any time. I had kids hugging me, parents crying. It was the most moving experience that I've ever experienced. It was awesome. And that's the feeling that you guys get when you're being the change. So then I got addicted and I started up and found it, one of the founders for Koderdojo and Silicon Valley and I teach kids every month how to code. And I do coding clubs after my son's school, still fighting to make it part of the curriculum at their school. I teach robotics during the robotics season, during fall season at school. So I teach kids how to code through robotics. I also teach Boy Scouts. And I am the chapter lead of Little Bits, which is really cool electronics components that you like snap together, kind of like Legos. And it has an Arduino bit so you can code these robotic components. And that's super fun. The kids and I coded like an Asteroids controller and we played Asteroids. And now with Little Bits being the chapter lead, I do meetings with other educators across the world, different countries. And I'm being the change in the world.  I'm just a developer. That's all I am. And I have a passion to change something. And I took that step and it's completely transforming my life and other people's lives. Just got to take action and do it now. All right, that's like the halfway point. And one more joke for you guys. What do you call a fight between two film actors? Star Wars. Bad joke Wednesday. No. So I work at this awesome company called onsite.com. Don't worry, I'm not doing like the big recruiting pitch here but pretty much a lot of my colleagues are here in the front row and I really appreciate shout out to them. They've heard this talk like I think six times and they're still here listening to it again. So thank you guys for that. And it's just an awesome culture. And one of the things that's really neat is we started sending folks out to RailsConf about four or five years ago and it really inspired the company to start up its own internal conference. And the motivation behind starting up this conference was really developer happiness. This conference is called DashCon and we've done it three years now. And it's called DashCon because our URL is ondashsite.com, which is the worst thing you can do in a URL is put a dash in it. That's terrible. Like internet one-on-one, don't pick a domain name with a dash in it, but we're on site. So we own the mistake. We are DashCon, you know. So it's a really fun time for all of us because we learned from RailsConf that it's a special feeling we get when we come together and we share our technical skills, we share what, you know, learning new things. It's just really awesome. And so now we do this as a team and the company allows us to take a whole week off of work, the entire engineering group, QA, IT, all the developers, everyone. And we all get in a room and we talk about anything that we want, whatever our passion is, and we share it with each other. Phenomenal bonding moment, phenomenal. And the productivity you get out of that is amazing. I don't even think I need to explain it, it's obvious. And this year we did something really special where we decided to do a hackathon for charity.  Now it's not the hackathon in the traditional sense. It's not the hackathon where we're competing against each other to see if you can come up with the best product. It's really identifying core charities that we think we can make a difference in and we all get in a room and focus on delivering a successful technical solution for this charity to help them with their mission. Now, I'm gonna warn everyone right now that these charities are very sensitive topics and their missions are phenomenal in what they're doing. So I'm gonna explain what these charities are right now. First charity we looked at was the Housing Industry Foundation and what we did for them was provided a way for them to manage their grants and what they do is they provide grants to people that cannot afford to pay their rent and so they're gonna become homeless. They cannot afford to make that bill so they're gonna become homeless. It's because of an unfortunate circumstance that came up in their life. Life is cruel. There's no second chance. If you can't pay your rent, you get a three day pay or quit put on your door and if you can't make up that, I'm sorry, you're out on the street and you've got a black mark. You can't pay rent.  It's really sad and HIF, what they do is they help and give them another opportunity so that, and they just give them a grant, they give them the money so that they can pay the rent. And that's pretty awesome. That's a killer mission. And we as a development team were able to help them and that was a big match for us because they were excited about it. We were excited about it. We saw something that we thought we could definitely deliver to them to help them with their mission. So another charity that we looked at was in the city of San Francisco and they are creating like a database for low income housing so you can search if you can't afford the houses in San Francisco or apartments in San Francisco, you can search through this database that they wanted to create and you can find out what you can afford. And that really wasn't a match for us in terms of what we were trying to accomplish and it's primarily because they had a lot of help and support and with Google, they had a lot of support with Facebook and it was just too complicated for us to kind of inject ourselves into that complexity. So beware when you're searching for these charities that you wanna do a hackathon for or that you wanna start a meetup on, make sure it's a match with what you're trying to accomplish. Now this next charity, one of our, so those were the two charities we kinda looked at and we were like, okay, well we got one and another developer on the team came to us and said, hey, there's another charity that means a lot to me and I wanna be the change. It's pretty awesome because he came to us with this charity called Grateful Garments and that picture says it all. It helps those that have been sexually assaulted and what happens today before this charity was they would leave the police station or the hospital in the gown on the right. What this charity does is it gives them clothing so that they can leave with a sense of dignity, whatever dignity is left and that touched the entire development team when he brought that forward and we all were like, yes, we wanna take that on too. We wanna help them. So we started up a product called Stockade as part of our hackathon as well. So now it's time for us to plan this out, right?  And the key thing in that whole process and the whole process of planning is meeting with the charities, understanding what their needs are, understanding their existing technology stack, understanding how they do things today, what their processes are, what their mission is. We didn't have the opportunity to actually volunteer and work with them on these charities, like in the field, like actually going through the inventory of clothing or helping them fill out grants. But if you can do that, that's even better because you'll understand their business process and you'll understand how you can help. And let's face it, with our skill set, we're superheroes to them. So we really should share our talents with these charities that are trying to do good in the world and then we can be the change. You also should set up your environment, your stack, figure out what are you gonna use? Are you gonna use Rails 5? Are you gonna use Rails 4.2? Are you gonna use a different framework? Like what makes sense, right? And so it really allows you to start analyzing clean slate, no legacy code, kind of our dream, right? We wanna be able to build something from the ground up for them. And what we did was we first went in, we're like, awesome, we get to use Rails 5, for sure. So we dove in with Rails 5 and we were checking out, this is before the hackathon started, this is what I mean by planning, and we started exploring it like, how's the device gem gonna work? You know what, it doesn't, it doesn't. It's broken, there's bugs. So we instantly went back and said, you know what, we have to go back to a stable Rails environment. We have to respect the charities. So that's the key message there when you're planning this, is listen, respect the charity, and put together an environment for them that you have some experience. It's not free for you to learn every new technology in there, but I guarantee you, you will learn new things. So I'm gonna show you a little bit about where we're at with these, different technologies that we built for these charities, and they're still under development. So GrantZilla, they started with just like an access database of a bunch of fields, and the way it worked was they would manually fill out a form, and then they would manually type in, or the person filling out the grant would fill it all out, and then they would give it to the rep, and then the rep would get it, and they would manually fill in all of these fields, and then they would have a record and access the query again, so it was exhausting, totally exhausting.  Yeah, we're being the change, it's awesome. And this is Grateful Garments, this is how they're doing it today before we do our stuff, this is their Excel spreadsheet inventory along the left column there, and the orders all the way across, like this is gonna keep going till I'll see, like I didn't even know Excel went out this far, it's ridiculous, and this is how they're managing it today, like so inefficient, and you think about it, and you're like, oh yeah, that's painful to use, but you know what happens, is they get the orders wrong, and when they get the orders wrong, they ship the wrong stuff, and when they ship the wrong stuff, it's costing them money. They're trying to do a good thing in the world, and it's painful, but they can't. It's primarily because of the technology that they're familiar with. They need a superhero to come in and be the change. See, all we have to LC, crazy, huh? So this is what we have now that we're in the process of building for them, I mean, it's night and day. Here's the orders, simple list, there's everything in the order, the inventory, this is responsive design, so they can walk around with their mobile app as they're walking through their warehouse to track the inventory, like, dude, I don't really even need to say much more.  Oh, this isn't secure enough, we need to have the best security with SSL certificates, and this is, we can be more efficient here, and we're just like, we can use an awesome mailing tool to send, you know, help with your process, and blah, blah, blah, and we just go on and on and on, and we learned a really valuable lesson is don't over promise, set your expectations early, and start off with the skateboard, they're gonna be happy with that, just something to get them from point A to point B, and then iterate on it, but iterate on it as if you're building a minimum viable product, and oftentimes there's a misunderstanding with that, and a lot of people think it's the top way of doing it, but it's really the bottom way, you have to have something that works, you can't just throw a wheel at them and say like, yeah, good luck, this is cool, these are get commits from Stockade, and you can see on the top there during the hackathon that everyone is doing all their commits and all this activity is happening, and then when the hackathon ends, it kind of dies off, but the coolest thing about this graph that I love so much is look at Tech, he's not the highest in the beginning, but as the hackathon ends, he's being the change, he found his passion, he found his motivation, he found like his kids to code, and that's this Stockade, and now this is a guy, he told me like, this kid he chills down my spine when he told me this, he says, I used to go to work, come home, and play video games to relax, now when I go home, I'll be the change, and I code for charity, and that's so much more rewarding, so much more fun, and makes me so much more happy than relaxing and playing video games, and it's evident, I mean, look at his commits, it's awesome, and inspirational, and it's inspired a team to form around him, we finished the hackathon at our work, and it was like, okay, that's it, you know, don't do the hackathon during work hours anymore, these folks are doing it as you can see from the commits that are happening after the big spike in the beginning, they're doing it at night, being the change, so yeah, so if you're like, yeah, that's cool, Joe, I don't have time for this, to, I got a lot going on in my life, and maybe one day when I have more time I can do this, well, you know what? You all made time for RailsConf, right? Why? Because you wanna be a better developer, right? I mean, we have a lot of stuff going on at work right now, but you're here, because you wanna be a better developer. Well, guess what? If you code for charity and you do this, it's gonna make your path to becoming a better developer that much straighter, because you're gonna learn how to, or simple, depending on the charity, business processes, and apply a technical solution to that. You're gonna learn when Rails 5 comes out and is stable, we're gonna learn how to migrate from 4.2 to 5. We're gonna be riding the latest Rails with all these awesome gems and trying it out with these charities. Again, be respectful. You don't want to just say, oh, cool, I wanna learn this thing, and I'm gonna add all this risk to this charity. No, it keeps you honest. And you're doing what you should do to become a better developer, and all that is stuff that Jeremy's talking on the keynote this morning. He was saying all these cool things about a team, and you're like, oh, that's not my team, I don't have that. Well, guess what, you can have it right now. If you just be the change, and you code for charity, you can have that. I go in and say, oh, yeah, I already upgraded a whole app from 4.2 to 5, and this is what you don't wanna do. This is how you wanna do it.  Like, this guy's awesome. Like, oh, did you do that on your personal project? Yeah, I did, but it's actually really implemented for real and people are using it. Like, customers of mine, this charity, like, check it out. You've convinced everyone with that. You're the boss, you're the man. And it gets you closer to whatever your dream job is. That's personal, right? My dream job is very different from what your dream job is. Identify what your dream job is. Identify what charity you wanna be the change in, and that is really going to be a way to get there. Some of you may be thinking like, I'm too junior to do this, I'm not good enough. No, you're awesome. You're 10 times, 100 times better than these charity organizations. And you know what? I'm sure, I am positive you'll be able to motivate and encourage a senior engineer to help mentor you along the same mission to help that charity. Phenomenal opportunity for you as a junior engineer to become a better developer and to find your dream job. So let's review. These are the tips that we discovered in being the change from our hackathon. One, find your motivation. That's personal, you have to find yours. The way to do it, try one charity, then try another one, try another one, and you'll find yours, I promise. But don't give up, because once you find your motivation, you're gonna change the world. Explore many charities to identify the one that's for you. Just like I just said. Identify a charity advocate. You really have to identify someone in that charitable organization that will have the power to help you set up DNS. They're gonna understand the business processes so you know what technology and how to implement the technology. Someone you're gonna need to transition the technology over to so that they can use it and they can maintain it. So that's really important. Manage the expectations, like I said before. We did poor job in that, but doing that is really critical to the success. And like I said, just a little skateboard is all they really want and they're gonna be more than happy. And as we all know, as engineers, we're gonna build this up to be the awesome rocket ship. Get a team around it. Don't do it alone. So be that core committer on that charitable coding for charity and then have others committing with you. And that way, if life gets in the way, you can have someone help you out and you don't leave the charity high and dry. And just really define what completion is for them so they understand that. So what do you want to do to change the world? That is the question I put out to each one, every one of you. And if you don't have the answer to that, that's okay. I didn't at first start. You can start today. You can start right now, right after this talk. Go out to these charitable organizations that we did the hackathon for. Do a pull request. Help us out. Give to these charities. If it's education and teaching kids to code that is your passion, talk to me. I'll talk to you forever about that. This is like my passion. But I've been moved so much by Grant Zilla. I am also one of the core committers for that. So you can make a difference right now. Try it with these charities. And maybe it'll strike a chord with you and that becomes your passion. Maybe not. But at least it's a place for you to start. And if I can ask you all to do a favor and tweet this out to your community. Tweet this out to RailsConf. Get them on these URLs and get people to start helping these charities out because they're doing an awesome thing. There's also Ruby4Good that I don't know folks have heard of but that's also a really cool organization that you can start learning about other charities. And then just Google what motivates you. Google it. Find out what's out there and start looking into it. Start a meetup. Take action. Do it right now. Be the change. Thank you. I've been from onsite. We're always hiring as well. So thanks so much for all your time. Appreciate it.


What's up, how are you guys today? I'm going to take you through a healthy Version of the stands an American diet by going high quality organic removing all the negatives and chemicals and focusing more on Getting enough animal-based protein as well as vitamins and minerals So it's like five in the morning. It's too early for me to like go down and start working So I'm just having a meal and hopefully maybe just go back to bed a few hours That's why I'm kind of out of the norm. I have had pancakes before But not like a full breakfast like this with the hot dogs and sausages that we just got on Frankie's food and meat So all the pork is pasture raised corn soy free The breakfast sausage is made with salt honey and maple syrup and then we have just regular cured pork bacon And the pancakes are just birch benders organic pancake mix, which is okay It's it's really the best and only thing available in the supermarket Of course, we have the water key for grains to help digest the carbohydrates And we have some grade a maple syrup, which I like because the grade B stuff doesn't really filter out Everything and that can contain a higher bitterness, which means more anti-nutrients I've really been waiting to try this pork sausage and you guys know I'm crazy So I eat my pork sometimes rare medium rare and the nice thing about all of these sausages and hot dogs and products We have is that they are raw. They're not completely cooked Burned dried out well done like everything else that's available Sausage is very good. Love the texture. It's so moist Very clean mild pork flavor. You don't taste the honey and maple syrup that much, but you could tell it's seasoned very good Now for the bacon It's just you know pork bacon, but it tastes a lot fresher and a bit higher quality And you know you're not poisoning yourself because Pigs were happy and healthy Now the downside to this meal is there's not a lot of fiber So I will have an apple after I eat this.  So if you have H. Pylori liver issues any of that stuff You generally want the fiber content of the meal to be higher or for there to be a higher water content food pancakes very dense Cured meats very dense So with the water key for grains I have the eight ounce jar that we have on Frankie's range foods here I was just like putting maybe a table spoon in my mouth and then I swallow them down The grains can be a little big sometimes, but They're kind of soft So it's not like you're gonna choke on them and I've said this a lot before on my channel People demonize carbohydrates, but they need to basically view it as eating protein and B vitamins because if your guts healthy If you have the proper probiotics like water key for grains water key for Then the sugars the starches are going to turn into B vitamins and protein because the bacteria is going to eat it But if you don't have a healthy gut and you react poorly to carbohydrates, that's where you know you have to fix something So I'm gonna have a Teaspoon of master come About halfway through the meal. So the master comes on organ supplements calm I don't think I told you guys the the sausage and bacon will be available by like tomorrow Frankie's arrange meat calm as the pork share. We do have some beef bacon and a lot of beef sausages but I Don't really think those go with breakfast as well as the pork Now we mentioned the gut motility downside that you know if your liver is releasing iron or toxins They're prone to be reabsorbed in a meal like this When you have refined white flour, even if it's organic as well as like sugar and maple syrup High carbohydrate content uses up certain nutrients in the body be one magnesium vitamin C so You generally want to supplement those with a meal like this and you probably don't want to have Like pancakes every meal or every single day for like a long period of time if you're not healthy You'll know based on how you feel after you eat it When it comes to like cured products like charcuterie ham sausages, I like pork But like then when it comes to having like a fresh piece of meat thrown on the grill I That has to be I'm really excited to see how you guys like these sausages and these products because I'm either out of touch with reality and having had a hot dog in 10 years or these are really really good So just have an organic Fuji apple whole foods has been carrying These ones from the zion that have been pretty tasty for the most part We peel it to remove the anti-nutrients and any potential pesticides that were on it even though it's organic I did try whole wheat pancakes once to try to like increase the fiber and stuff But they just taste horrible like I'd rather not eat them All right, so I'll see you guys for lunch lunch time guys And what's more American than a hot dog and some French fries only the highest quality of course So we have the organic custom blend hot dogs on Frankie's free-range meat Which are only available if you got the beef share so keep an eye out later this week for those guys Classic white hot dog buns from Whole Foods. This is the worst thing we're having There's a decent amount of additives small amount of seed oils in here, but Guys I want to have a hot dog and I don't know how to make hot dog buns So I'm not putting the hot dog on a baguette. It's not happening I have some organic original sauerkraut Don't get the flavored stuff like garlic or weird things because these people don't know how to cook So I'll just get the plain stuff until Frankie boy makes his own sauerkraut And we got some organic russet potatoes Maybe we'll put a little bit of mustard on the hot dog So we have a French whole grain mustard and what you look for in this is just Water mustard seeds and salts should be the only three ingredients sometimes a little vinegar. So I'm gonna prep everything guys Nothing crazy. I'm just gonna sear the hot dogs in a pan lightly to cook them because these are raw These aren't like the typical hot dogs you get in the supermarket. You can cook these to the temperature you want Maybe we'll pop these buns in the toaster. Maybe we won't The potatoes I'm just gonna peel them and throw them in the air fryer and then we'll be ready to eat So I'm sure you guys have seen people cut hot dogs in half to cook them quicker But we're actually just gonna do that to show you guys the cross section of the inside and And what you'll notice is these hot dogs are much Redder than a normal hot dog is because there's not chemicals It's not oxidized like it's blitzed for a very long time to form emulsification These are the healthiest hot dogs that you are going to Find anywhere don't exist anywhere else same with this one even though these are pretty thoroughly cooked So very red and moist in the middle you guys are wondering why I wear gloves sometimes It's silly reason I don't like washing my hands because then the tan kind of wears off my hands quicker than the rest of my body So I avoid having to wash my hands if I wear the gloves, so just a light smear mustard on the bread Mustard is a seed so it's pretty high in anti-nutrients. You don't want to you know Go crazy slathering a large amount of it on there, but you know if I'm having a hot dog a few times a month I don't really worry about not having it on there. One of my favorite things to have on a hot dog is sauerkraut I gotta strain this out because if you put too much of the sauerkraut juice on there it kind of overpowers it But I like a lot of the sauerkraut You know since we're having water key for grains and sometimes water key for with the meals We don't really have to go crazy with this probiotic But I used to drink sauerkraut juice before I discovered the water key for the downside of sauerkraut juices is very salty So our french fries just finished in the air fryer. We're just gonna Put this over here and let these cool off a little bit So just brought up some water keeper for my fridge downstairs. We got the mastic gun powder over here as well Let's try one of these fries Yeah, could be crispier. I got to put the air fryer a bit hotter So this is apple Probably the cleanest flavor now the moment of truth Our hot dog honestly, I Was having these the other day on their own and I'd almost rather have the hot dog by itself because It's such high quality meat like this bun isn't that great And the sauerkraut isn't that good either. So the profile of all my meals is the same We have a decent amount of very high quality animal protein for amino acids cholesterol B vitamins Small amount of the animal-based minerals. We have some starch Soak up the toxins coming out of the liver feed the gut bacteria Probiotics make sure they can't eat it stays in check not too much H. Pylori feel good feel happy very high in B Vitamins, and then you have a high mineral plant food in this case, which is potatoes potatoes are an excellent source of basically all of the plant-based minerals We'll have some of our Kiefer grains and when you open this, you know, you can hear a hiss sometimes. That's the fermentation building up gas in it This has got to be The most refreshing summer thing you could drink Cold apple water kefir. So if you guys didn't know how hot dogs are made, it's You take beef you grind it up with some spices and you smoke them Ours is made the same way except the beef is grass-fed the spices are organic custom blooded by me I excluded the negatives and the chemicals and We lightly smoked them instead of it's still a lot of smoke flavors just most hot dogs are over smoked I almost forgot to take my Mastic gum half a teaspoon with every meal You guys probably see that sometimes my mother is a double kidney transplant patient So she has to take a lot of medications very unfortunate.  So It's your average grocery store hot dog bun taste Maybe a little better actually Now normally when you eat these foods They're so high in salt and chemicals and negative stuff that you feel like crap after eat them But since the salt amount is controlled we made everything ourselves and it's all high quality stuff There's no reason to feel bad guys. I was supposed to have Some Russian girl filming and editing my YouTube videos at this point. This is just this is a lot of work guys a Lot of work. I think I said this before but you guys are lucky I'm half a foot taller. Otherwise, I'd be too busy with girls knocking on my apartment door to do YouTube and stuff So that's the meal I probably could have eaten a third hot dog and stuff myself if I wanted to But if I keep it really clean like steak rice and mushrooms Usually I'll be hungry after the meal. So I'll have either like cookies or the banana rice crisp bar If I want to keep it clean because the rice crisp bar is made with like only high quality whole organic ingredients But I think I'm just gonna have an apple And then Welcome back for dinner since I'm doing this. I might as well show you guys so what I'll dip my Sandwiches and sometimes what I'll saute the mushrooms in or just even drink it on its own is a very concentrated beef broth So in this pot is three jars of the collagen extracts from Frankie Strange meat very gelatinous Very high in amino acids. I put a pound of oxtail in here and we also have About three pounds of chuck roast that we're browning to add some flavor. So this final broth is gonna be so Concentrated in B vitamins and amino acid. It's great for healing the gut lining. It's so so good for you It's giving me a ton of energy Ever since I've been incorporating it into my into my diet, so I Can't recommend this enough. I'll even blend this into like the mayonnaise. You can make mayonnaise with it You could do the bean dip with artichokes and add some of this to it to make a more gelatinous It's it's so so versatile guys. Yeah, so all this just goes in the instant pot Meat high pressure and sometimes I'll add fish sauce or the Frankie steak seasoning But that's just if you want some more flavor. All right guys, so we're making dinner I have a beautiful porterhouse steak. These are actually gonna be in the beef share We have these and some bone and rib eyes as well. Look at that strip and filet amazing It's a little dark outside, but you guys could see my grill is a better little hop better get the steak out there soon We got the mushroom sauteing if you guys missed the recipe last Saturday That's what I'm making right now. So definitely check it out while summit glazed mushrooms very delicious And I ran out of rice. So we're just warming some bread up in the oven that was frozen We're gonna make some garlic bread as our carbohydrate. So I got a strain out this this broth that we made earlier So I can de-glaze these mushrooms. We're gonna cook the steak outside on the grill and when the bread's done We'll smear some garlic oil on it that we made So let's take our steak This is a little hot. So I'm gonna turn the heat off And let the wood Do the job. All right, we're getting there. We have our beautifully charred porterhouse smells amazing from that wood fire Some crushed organic garlic cloves in the organic oil That's gonna go on the garlic bread and then our mushrooms are reducing right now with the beef broth And we just got to add the wine reduce that and glaze them This is the broth all strained out after this is in the fridge overnight. It's gonna be basically jelly And our bread is nice and warm and soft just staying in the oven to a ready So a steak is definitely American garlic bread. Yeah, pretty pretty typical American stuff and mushrooms I guess we could have done a steak and potatoes, but I'm all Potatoed out from those french fries over so as you guys can see I very nicely Portioned and cut the porterhouse. I probably ate about half of it while I was cutting it It was very very good the garlic bread We just threw it back in the oven to toast the top a little bit after we put the garlic and the oil on it and The mushrooms are all finished You guys again, if you haven't made this recipe and try it yet really really really delicious as With the first meals we have water key for grains and the mastic gum I'm just drinking some water with this meal. Normally. I only have two meals. I'm typically skipping breakfast So omit the breakfast. That's my normal day of eating porterhouse has the New York strip as well as the flaming on tenderloin The mushrooms are reduced beef broth and wine finished with lemon juice and balsamic It's pretty good for fast garlic bread, you know just five minutes So I'll take a garlic in the pan crush it rub the garlic on the bread with some oil It's pretty good for the time invested. I've been up since 5 a.m. It's 10 now has been way too long of a day So the stands in American version of this is pretty sad.  I do notice a big difference if I don't take these so More so than the water key for itself the steaks a nice contrast because I have like a rare cooked strip in the medium cooked tenderloin, so it's Change of pace so I could probably finish this steak But I'd rather not stuff myself and also not have to cook my first meal tomorrow. So that's the main reason So we're gonna have The steak and mushrooms tomorrow, maybe with some rice, maybe with some more bread But I'm gonna finish up the rest of my garlic baguette and have an apple After lunch, I think I said I was gonna have an apple, but I actually had a rice crisp part Which are very very good by the way Frankie syringe foods calm so Hopefully you guys enjoyed this day of eating and you know with Frankie syringe foods and your local high quality grocery stores whatever you're able to have a Healthy happy and delicious day of eating yourself that you enjoy You can go to Frank dash to find our calm to check out all of my businesses But outside of that as usual guys, please drop a like on the video leave me a comment down below Subscribe so that YouTube can unsubscribe you next week and be sure to check that notification bell So they don't notify you of my videos Thanks again guys We should have the beef shares available on the website by Friday


What's so special about it is that we continue to celebrate the history, and as we all learn, Columbia Clayton had just an incredible role through the history of the U.S. United States of America, Columbia was a center, South Carolina was a center, but Columbia, especially, with this naming of Zion Baptist, sweared along with the historical class of Columbia Business District, we are paying tribute to make sure our story is from the total. Historic Baptist District will never rise to prominence if we all work together. We need Zion Baptist Church, the city of Columbia, journalists, traitors, and everybody join arm in arm to tell our history. So let's work together to make this historic destination not just for people of Columbia, but throughout this country. We want to know the history of Columbia for one, to take the time, take the time to learn our history because it's important for all of us. Thank you.


Hi, this video is called similarity statement and scale factor one. If you look at this problem, there's actually three parts to it. They are asking us to write a similarity statement, find X, and the scale factor of the two polygons. So in this problem, we are going to be comparing two triangles. We're told that they're similar, so that means they're proportional, which means that all the side lengths grow or shrink at the same amount, and all the angle measures will be the same. When they ask you to write a similarity statement, it's actually a pretty simple thing to do. They just want you to formalize what vertices match in one triangle match with the vertices in the other. So you're allowed to name your first triangle whatever you want. In this case, I'm going to name it Jkl. The one squiggly mark means similar. And now when I name my second triangle, I have to make sure that the letters match up correctly. So for example, the J is in the lower left-hand corner. It looks like it's representing an angle that might be 90 degrees. Well, in my second triangle, R is the one in the lower left-hand corner, but more importantly, it's the one that looks like it's also 90 degrees. So since the J and the R match up, since I listed the J first, I have to list the R first. Then the K comes straight up from the J. So does the S. So the K and the S need to be in the same position.  So L and T should be in the same position as well. So all the similarity statement does is match up the letters. J goes with R, K goes with S, L goes with T. So that helps you figure out which side lengths belong with each other. So we are already done with the first part of this problem. That is the similarity statement. Now let's work on finding X and finding the scale factor. And basically, we have to find the scale factor first to find X. What will happen is we just have to match up our side lengths correctly. Here's X. It matches up with 24. 25 matches up with 10. And 65 matches up with 26. So let's see if we can figure out how much this shape grows or shrinks by. I'm going to make three ratios or three fractions to help me figure this out. I've got 25 over 10. I've got 65 over 26. And I've got X over 24. Alright, so I have my three ratios set up. And right now they all look pretty different. 25 over 10, 65 over 26, and X over 24. But the truth is, since we're told that these triangles are similar, these fractions should actually all be equivalent and represent the same amount. So let's simplify. 25 divided by 10, I can divide out a 5 from the top and the bottom to give me 5 over 2. 65 over 26, I can divide 13 by the top and the bottom. That also gives me 5 over 2. So it looks like I just found my scale factor. 5 over 2 tells me how much the shape changes. So scale factor is going to be 5 over 2. Now if you set up your fractions and you reverse, you had the 10 on top, the 25 on the bottom, the 26 on top, the 65 on the bottom, that would give you a scale factor of 2 over 5. I personally, this is Mrs. Milton, would accept either answer for your scale factor. You might want to check in with your teacher to see if they want a specific answer and they can tell you what they would be looking for there. Alright, so we've got two of our three questions done. All I have left now is to figure out what X is. Well, I know my one side length pair changes by 5 over 2. I know my second side length pair changes by 5 over 2. That's how we got our scale factor. So I know my third side length pair should also change by 5 over 2. So I have to figure out what X is so it can simplify to 5 over 2. So this is actually just going to be a proportion problem where we'll cross multiply. You can take your X over 24 and set it equal to the scale factor of 5 over 2. So it'll be a simple cross multiplication problem. Let's see. We have 2 times X will become 2X and 24 times 5 ends up as 120. So when you divide both sides by 2, you get X equals 60. Sorry, I don't know what's going on with the smart board. That is a 6. Alright, so we've answered all three questions. We've got our similarity statement. We've got our scale factor and we find X. I'm just going to do one more thing to make sure we did this correctly. If I replace my X with a 60 and you end up with 60 over 24, I need to make sure that that reduces to 5 over 2 because the triangles are similar. All the side pairs need the same scale factor. So think about it. What could I divide out of a 60 and a 24? You could divide out a 6. 60 divided by 6 is 10. 24 divided by 6 is 4. So then when you have 10 over 4, you could divide by 2 again and sure enough you get 5 over 2. So you have confirmed that all three side length pairs have that same scale factor and that's necessary for congruent triangles. So we've gotten our three answers. You've gotten some really good practice on similarity statements, setting up proportions, matching things up correctly in similar triangles and finding a scale factor.


Welcome to JSA TV Live, the newsroom for telecom and data center professionals. I'm Dean Perine coming to you live from beautiful Fort Lauderdale, Florida at Metro Connect 2023, and I am joined right now with my good long-time friend, Mr. Philip Marangela. So for our viewers that don't already know, why don't you tell them a little bit about EdgeConnex? Sure. Yeah. EdgeConnex is a global data center operator with presence across four regions, over 60 data centers either built or under construction, serving some of the biggest hyperscale cloud customers around the world. So we've been around for about 10 years, build a robust platform and looking forward to the next 10 years of growth. Yeah, absolutely. And speaking of growth, there's a lot that goes into growth in addition to building data centers and things like that. But let's talk a little bit about the company's growth, maybe culturally. I understand that just recently, you won a Diversity and Inclusion Award. Why don't you tell our viewers a little bit about DNI at EdgeConnex? Sure. Well, great honor to win that award at PTC. So straight from Hawaii here to Fort Lauderdale. So it's no complaints for January. But look, in terms of the award, that is truly an honor that our EdgeConnex has this mission around customer people and plan. And the simple notion is you take care of your customers, take care of your people, and you take care of the planet, and the rest take care of itself, right? And so it sounds trite, but we try to live by that credo. And so there's a ton of initiatives that I was involved in, and the team was involved in, in terms of the capstone program where we partnered with the I-Masons to create a senior level graduate level training course with students at various HBCUs. I'm proud to say two of the students that participated in that effort are now EdgeConnex engineers, and many of the others have gone to work on some other great companies. So that's a great program continue to kind of foster for the broader data center industry, not just EdgeConnex. And then internally we have programs like WomenConnex, and there's different kind of employee resource groups to kind of work with, we're at various constituent with, to connect and share experiences and health. And lastly, the other one also very proud of is kind of a veterans initiative to give recognition for not only their service, but their continuing work and sacrifices that they've made. Salute Mission Critical is a key partner of ours, and there are many of those employees are working throughout the EdgeConnex platform. So it's a great collaboration and together we did a fantastic salute to the veterans that worked for both of us. So well deserved honor, Phillip. It's been a lot of fun getting to know you and to getting to know a lot of the efforts that you have at EdgeConnex. One of the other efforts and one of the other kind of pillars that I am familiar with with EdgeConnex is the whole customer experience, the user experience. Now you mentioned at the beginning of this interview, EdgeConnex is a global provider and increasingly global. So how does that kind of global expansion change or alter or what are you doing to make sure that you are ensuring that user experience stays the same as when you were just a state side company? Well, it's, you know, what's important. I talked about the first 10 years and much of our success was predicated on giving the customer what they wanted, where they wanted, when they wanted it. Obviously that was focused around the Edge as our businesses evolve both globally and then in terms of scale of building massive data center campuses like we have in Amsterdam where we're on kind of to our 10th data center and you know, hundreds of megawatts and so forth. It's not losing, it's not about necessarily the Edge. The Edge was always about where the customer needed to go to get closer to their customers, right? And so that's always been fundamental to our ethos. I talked about customer people on the planet and obviously the customer sits there first and that mantra continues, right? And so it's driven us to India, it's driven us to China, and Indonesia and other parts in Europe and obviously South America. And so collaborating with our customer, we work to give them the capacity where they need it when they need it. Yeah, ensuring that end user experience remains solid regardless of where you are in the world. Very cool. So let's talk a little bit about the world, where things are going. I think one of the questions that I will probably be asking everyone who sits in that chair is, where do they see the trends going? We hear a lot about 5G and a number of other buzzy words in the industry, but from your seat, where are we going? Well, yeah, we often get these questions and you can talk about some of these far-flung use cases and it sounds a bit sci-fi, but still fundamentally, one of the big core drivers sits around cloud and there still remains a ton to do with regards to building out cloud capacity. It's gonna become more distributed, obviously globally, and then also to kind of bring that cloud closer to their customers, right? Our business started with content. It's the same thing, the content is kind of evolving into kind of gaming and the content is shifting in terms of being pushed out to the customer, to being created by the customer, and so that's what we're trying to help facilitate. And then the third thing, I think AI is just erupting and machine learning and so forth and the amount of data center capacity and digital infrastructure needed to kind of support that is really, it's early stages, but it's the speed and pace at which the requirements are significantly greater than we saw with cloud even. So a lot to be done, I think all of us in the industry are building out at max capacity and all the while dealing with supply chain issues and what have you. So it's a busy time for all of us and that's why we're here networking at Metro Connect and collaborating and partnering and investing in the future. The best outro I could have thought of just was said to you, thank you very much. Phillip, it's always great to see you and be sure to check out Edge Connects at, what's the URL Phillip, you wanna get it? edgeconnects.com. At edgeconnects.com. So thank you again for watching and we'll see you soon.


Ladies and gentlemen, moving on, next up we have Mr. Sunayan Mitra, Director of Coffee and Beverages Nestle, South Asia region. He will be discussing the world at our fingertips, the science and art of fingertips marketing. Mr. Mitra has 24 plus years of experience in a diverse set of roles spanning general management, strategy, marketing and sales operations in FMCG, FMNCs. Developed commercial and strategic expertise are experiential learnings from a variety of responsibilities that range from successful creation of new businesses to generating high growth for robust businesses. Currently, Mr. Mitra is leading the beverages business at Nestle for the South Asia region. He's passionate about people, brands and businesses and we couldn't be more excited to hear you out here, sir. Over to you, Mr. Mitra. Good afternoon, everyone. Hi, sir. Good afternoon, everyone. Over the next 15 minutes or so, I will take you through the science and art of fingertip marketing. Mobile is very much what is the way forward for us and has encompassed all our lives. Now, what is science? What is art? And what is marketing? And how can we differentiate them? Now, we all have our ways of interpreting, a simple way which I had, I interpret them as science is the thought while art is the expression. So, in marketing, we have a part which is the thought, which comes from consumers, their behavior, how they are, can be reached and the art is how we express that into things which they can comprehend. And marketing is all about translating a brand promise into what the consumer needs. So, if we go forward with this and how India as a country is and the kind of challenges which we face as marketers, it's diversity which has often defined India. So, when we are launching a campaign, we often think of how many languages do we need to work on? How many edits do we need to work on? We have more number of languages, official languages than countries in Europe. We have more number of towns and no more parts of the country where we need to take care of whether what we try to communicate as a brand promise is what is getting understood. So, therefore, conventionally, we always had different ways of communicating the same piece of communication. It was either dubbed or we had to go back to the drawing board to think whether it could be interpreted or understood, be it when we are talking to rural audiences, when we are talking to urban audiences. But let's see what's happening in the fingertip world. I'll just check whether the sound is playing. If it's not, please let me know. I'll play quick short videos. Suddenly, there is one language which is reverberating across towns, across languages, and across ACC's. Be it a superstar, a commoner, or somebody from one of the villages, they're all suddenly being united in what is the new fingertip world we are getting into. So, today's world is an attention economy and it is content which I will come to it again and again. It is content which will define how engaged your audience is and how much is she willing to listen to what you have to put up as a brand. Now, how has the audience changed in terms of attention span? In 2000, it was 12 seconds. It came down to 8 seconds in 2013. And finally, if you look at Gen Z today, it's 2.8 seconds and it said that the goldfish has an attention span of 9 seconds. So, that's the kind of attention span we are dealing with today and it is extremely important therefore the content which we have is meant to engage our evolving consumer behaviors as we see. Now, digital is reality and it's exploding in India like nowhere else in the world. It is today the number one data consuming country. And a big part of that is that the data cost is one of the cheapest and with Geo coming in a few years back, the data cost reduced by 17x. Now, these are things for a marketer which on one hand puts a lot of hope and a lot of excitement that Indians check social media 13 times on an average. They also remember people recall content on newsfeed after seeing it for just 0.25 seconds and 4 in 5 businesses get a direct message on social media. So, they are engaging and 83% of people on Instagram have discovered new products earlier what was very difficult for small businesses to reach out to. Suddenly, there is a medium in which we can do so. And if you look at how does consumer behave through the day, these are scenes from some parts of the world but you see that very, very similar stuff in our lives and you can very well picture yourself checking your phone on the go. Of course, you need to be safe because that's something which is of very high importance with mobile. More and more we are getting news that people are having accidents because they are checking their mobiles while walking. But on the go is 70% of checking on your mobile. There is 20% where you are leaning forward a break between two meetings or between your household chores on a Saturday when you have that time. And the other 10% is when you lean back and you actively search out new communication or new content. So, as marketers, there are three clear ways of how we make our brand messages stand out. On the go is an immediate one. People don't have time to do too much at that point of time to interpret complex messaging. Interactive is when you would like to engage and reply to either social media or on the brands. And the third one is when you are ready for an immersive experience and you would like to do it to seek out more information and learn and educate yourself. This journey was always on but the pandemic year has accelerated this journey. A few call outs on this fairly busy slide is TV is seen to be gaining while there was a part where TV lost but TV viewership has normalized and it's massive. Still in India it's massive but digital has seen exponential growth. We have more TVs, more mobile phones than we have TVs. And with the smartphone price coming as low as 3,000 rupees, we expect to have 1 billion users by 2025, 1 billion. And the new ways the consumers are engaging is vernacular searches up to 2.1 billion, voice searches up to 4.2 billion. These are ways of reaching out to specific consumer cohorts which earlier was fairly difficult. And mobile has become an extension of life choices where you share, where you do it at your pace. You don't need to engage immediately. You wait for the right time. You learn and upgrade. That's when you are having immersive times. Of course, you would like to explore trends. You would like to convert into a purchase and a consumer also wants to express her views. And there is a FOMO, which is a big thing in today's youngsters, the fear of missing out. So therefore content, trending topics are extremely important. Therefore, our new way of creative practices are be visible. The same thing which was there before this mobile explosion is still there. How you are visible is something we have to be very clear about and I'll come to that in a minute. You have to be ready for a world where your communication should be effective. Your message should come through even when there is no voice. So while there are mediums coming in new where voice plays a role, sound plays a role, there are major mediums where sound is just not there. And how your brand is visible, whether it stays in your memory or not, is again another part which we have to take care of. Now content is the key and brands have to adapt. From the category which I handle, I'll share a couple of examples where we have to look at the platform format. Most of our phones are vertical formats or TV communication has historically been a horizontal format. So when you are engaging, it's important that you know that the platform format is right. It should work with or without sound and the brand has to be visible in a non-intrusive way, in an interesting way while you are communicating. So I'll just play these short ones on Nescafe Gold and this one is on Valentine's Day when Nescafe Gold went out with a communication on spending time with yourself, a very special person. Now all of these work without sound as well, while sound does add to the overall communication. A few more examples where how brand stands out in front and I'll pick up one example from Nespresso, a global example, it's not in English but it will, you'll see that language is not really needed for the indulgence of a great cup of Nespresso coffee. It's a flat white over ice and how it looks is what is communicated and the language doesn't matter. This one is another example from India where it was a consumer promotion with how to make a cold coffee and it works without sound. So I'll play it without sound. Again, it is meant to talk about the product which is free and also the indulgence which it generates. The next one is on Starbucks again which works beautifully in this format, vertical format, talking about what you can procure and it works without sound. The last one which you saw was an example of using somebody who was an influencer. The audience who follows that influencer has a certain need and they are looking for a certain kind of a message which they resonate with. Now mobile offers the right teaching, just look hard enough and here today we can reach out to different cohorts with different interests which your brand talks to. Another example I will use is of what was used by Lactogrope where the objective was to reach toddler moms, a difficult segment to identify on mass platforms. So toddler moms as specific as that. Just imagine if it was only TV and print there was really no way of reaching out only to them but today we have the power to do it and you can have partnerships with different platforms to promote your product with a relevant message and the results 25% repeat purchases in a category which is fairly robust or established. The other one we had from KitKat is when we talked to with Jio and engaged with youth beyond brand advertising where KitKat break zones were made with eight playlists reaching out to the cohort who gets music or formal music is important. The other one I will use is being able to repurpose your TVCs and leverage them in mobile in a way where youth who was the role model here can engage with it. So as a result you have a TV commercial which then can be very soon repurposed into something which the youth engages with and enjoys. Also social messaging recently Nestle launched the face of hope campaign encouraging youth in middle India to mask up and be safe. There is a way today to reach the mask through Facebook and Jio and we had 280 million plus reach three million plus pledges three million people came on the platform and pledged to be using a mask and it was right after the pandemic had hit in India the second wave and this was something responsible for us to do to encourage people to start wearing masks so that it becomes accepted. So that's all I had to take you through the wonderful world of fingertip marketing. This is a new area which is constantly evolving so what is what is the rule today what is the right today we have to be always on our toes because it may not be the right thing tomorrow and day after tomorrow a completely new set of rules will emerge. So that's the exciting journey which all marketers are going through and it gives a lot of power and also a lot of responsibility for us to ensure that we do the right things as we move forward in our journeys. That's all I had from my end thank you very much for listening today. Thank you Mr Mitra it is an absolute pleasure having you here and we're so happy that you could make the time and be here I'm sure the audience really enjoyed it.