This month you can get the fasting guide, the nutrition guide, and the NoBS six-pack formula for free. For free. Give you those for free. And by the way, we're in the process right now of revamping our nutrition guide. So once you get it for free, when it gets updated, you get updated for free also. That's for everybody who has it now and anybody who's going to get it in the future. So this is how you get those two things for free. You enroll in one of our two most popular bundles. We have the RGB bundle, which includes Maps Anabolic, Maps Performance, Maps Aesthetic for nine months of exercise programming or you enroll in the Maps Super Bundle, which has all those programs plus Maps Anywhere and Prime. So enroll in one of those two bundles. You get the nutrition guide, fasting guide, and the NoBS six-pack formula absolutely for free. You can find them all at mindpumpmedia.com. Shirt time. Oh, it's tea. Shirt time. Shirt time, motherfuckers. Wow. Hey. They're aggressive. Yes. Adam's very excited about this. I am. How many reviews? He's been making a lot of shirts. Everybody loves t-shirts. How many reviews do we get, Doug? We got 17 reviews. Boom, bang, boom. Giving out five shirts. That doesn't sound right. Boom, boom, bang, boom. Yeah, I know. Sound good to me. All right. So let me list these off. We got higher-ed ink, prubare, 0-3-1-1, prubare, control, alt, delish. That's clever. Okay. So, we got the black, black, and then, someone, five, six, two, four, five. All of you are winners. Excellent. You like to remain anonymous. I love all our people. They're so clever. Yeah. Yeah. So please send a name. It should be clever. I just read two iTunes at mindpumpmedia.com. Include your shirt size, your shipping address, and we'll get that right out to you.  Oh here goes a rapper Adam Schaefer. Yo, yo, yo. Hey, Jay Jazzy Schaefer Can I can I like did we talk about this on the podcast my my little situation?  I keep referring to what's a what's a big deal I'm not I'm not to refer to a woman as a girl. Oh Huge uproar about it that it's just so offensive and I you know what really I haven't really heard much I'm sorry, but I think yeah, there's some famous people tweeting about it and all the way they saying oh god It's disrespectful. Oh, please and I think it's such bullshit dude I think it's one of those things that like call it depends on how you do it like if you do it in a manner That is like disrespectful then of course But you could say anything disrespectful disrespectful if you change your tone or at what context it's in right? So right like I was telling the thanks I said thanks girls and that's what she said that to me and she got all and I was just right over my head while Why that girl was offended you would say that if they were 70 years old Yeah, it doesn't matter if they're 12 or they're 30 50 that doesn't oh my god I just pulled up and I just literally googled what you said cuz I thought I'm literally thinking to myself this can't There's no yeah, there's no way no It's like this is stupid right and there's articles like the Guardian wrote one stop calling women girls It's either patronizing or sexually suggestive.  Okay, the person who wrote this is Is the one that has the problem the person who's saying it's sexually suggestive They're the ones with the sick mind because I can say guy girl man woman Boy, yeah, it doesn't mean anything. Why is why is that what he's supposed to say woman? Yeah, that's what the I feel like that'd be more people in women's. Yeah. Yeah. Yeah, this woman over here That sounds almost more dickish and my women. Thank you women. That's so weird.  I don't get it. Yeah, that's we'll remember that girl said ladies goddess is yeah princess Like she says like I'm like to me. That's more condescending than just saying. Yeah. Thanks girls.  What's happening? It's not over sensitive. It's not it's not that it's over sensitive What it is is it gives the person who says this it gives them power So if I say to you, hey, hey, you can't say that because that's offensive or that's Sexist or in if it's not you're clearly not being sex, but it gives me power now, right?  Yeah trivial That's what you trivialize. That's the part that pisses me off because and that was what made me so upset when we Were in on it when that when that I keep wanting to say when that girl when that woman Said that human being yeah, like that when that woman said that to me It just went right over my head because I was I actually was complimenting and thanking the girls that were actually making my She wasn't even part of the conversation. She just came out of left field. Yeah, excuse me, sir Yeah, like whoa like To the point remember where I said I had to go back and I had to go ask to ask the girls if that was offensive to them And it was like no not at all and I'm like, okay I just want to make sure because that wasn't meant to be condescending I didn't think I came off that way.  I'll tell you I'll tell you 100% what's happened with this whole thing so what people need to realize with Politics because this is this route.   People know I'm not people know. I'm not religious. I don't have a horse in this in this race at all But if someone says to me, you know, Merry Merry Christmas Or Happy Kwanzaa or whatever pick your thing and they're happy and I have to say like five million things to accept You know, I just I cover the basis. Why am I gonna get offended? You know by yeah, if you know now the term boy girl We've been using that forever. Can it be used in a condescending way? Well, yeah, I can go to you and I can come up to you be like you're just a boy It's all how you deliver it.  It's not a condescending. It's it can be just as bad if it could be worse No, people do not they don't realize they're being manipulated and what's happening is we are all Fighting each other for all lemmings.  Yeah, that's why I appreciated it so much is because you know, he he just kind of went back as like You know, we're being crazy with all this kind of stuff like let's let's get back to like let's not like You know get get so far out that we stray away from the real problems and these things that like, you know We've been like people have been oppressed with a lot of these things But let's not devalue it by just throwing it out there and let's be let's let's be careful with the pendulum This is what happens with culture in modern culture is that there'll be a problem a real problem And then they'll swing the pendulum so fucking hard to the opposite side that they've passed now Yeah, where they should be and then they cause another rebound and it's this pendulum swinging at effect that is damaging to Everything from relationships to the people the wrong people get elected given power We end up making decisions that are that just don't do you think it's possible to not do that I do you do I'll give you an example Because we talk about this like that they're saying it's bad to say girls. So this is on the topic of sexism Let's talk about that for a second like Do we do people realize that the majority of suicides are done by men Do people a lot of people don't realize that a lot of people don't realize that The majority the majority of people killed in war as men the majority of believe it or not a massive amount of rape Actually happens to men in prison is one of them.  I haven't seen any bloggers writing about that I haven't seen anybody bring that up as a topic. There is a suicide epidemic and in particular among Men men are the ones that commit suicide at a far higher rate And people don't you know, they don't want to talk about the dangerous jobs Like most of the most of the jobs that people do where they get hurt injured or killed are done by men now again I'm not doing a competition here But when you when you take something that's real like sexism and you trivialize it by saying don't use the word girl Right, and they're not even using context. They're saying the word girl. Yeah, like don't use girl in a condescending way That's different But don't just say the word girl like let's let's eliminate that from the lexicon of American society Because it's sexist.  Yeah becomes totally ineffective.  Yeah, why does that bother me so much?  I can't believe they're saying that. Oh, I I think that's so disrespectful when someone does that okay How about this? Why does that make you feel that way? Why does a term like boy or girl? Regardless, let's say it even it is condescending like how about looking at why that would make you feel that way and Diving into that a little bit and looking at yourself work on that. Yeah, right instead of like Blaming others Just get knee-jerk reactions about everything. Yeah, it's just it's not a word down. It's not a word that has roots and Like like for example, there's racial slurs that have bad roots and I can understand those things There's words that have roots that are very Condescending sexist racist whatever but the word girl is not one of them or boy Neither one of them say no put them together no boy or girl No, they're not I mean when you have a baby people ask you is it a boy or girl? I mean, you know, it's just not it's just not one of those words. So stop trying to try to make it one I feel like you'd be a compliment. So I'm calling a boy.   I'm like Peter Pan.  What if somebody said, you know, yeah, that's a good liberal voice Trust me they're on both sides, but yeah, yeah, no, I know anyway, I just it's it's it's funny because I think if people just realized how How much more we had in common than we didn't and how much power we had if we just Realized that it's more effective for us to not try to separate ourselves so harshly and Collectivize people and just kind of be like, okay, we're cool. Whatever. Yeah, man. Yeah, like if I'm talking to you I just want to talk to you.   So this is a good. It's a little intense. It's an Easter egg. We put it in there to see if you guys would know Yeah, this is a good question and this is also This is why we we do recommend the order of the programs Mm-hmm. So this is now somebody who possibly just dove into maps black They've never done any of the previous programs.  There's already some serious aggressive overall try phase four. Yeah, right? Yeah So yikes each each program We intensify as we go through it and we increase the volume So there's actually a but it's slow and gradual. That's over a course of nine months And then if you notice that the a phase like that is only three weeks long So we would never recommend somebody stay in that high of intensity for a long duration and so Yes, absolutely. It's in there. Absolutely. It was intended to be intense But it's also only intended it for you to do that for three weeks. Yeah, you're peeking I think it's important. We got to be clear intensity too much intensity is very individual Okay, so when we preach about not running yourself in the ground That can look really different from one person to the next like if I take a high level You know physique competitor and they've been training for a long time What's gonna be too much for them is gonna look very different than if I take somebody who's You know hasn't worked out for a while or if I take an athlete versus a couch potato Or if I take somebody who's been working out super intense for a long period of time and their body now is starting to hit the red line Too much intensity might be not that much for someone else. So it's very very individual Maps aesthetic is like all of our programs was created with a specific intent of adaptation Aesthetic was created for when okay, here's what we do when we create our programs We try to create before we create the program we create this What is it called when you when you're playing a video game and then that's your care avatar We create an avatar in our mind of what who's the person we're designing this program for The avatar for maps aesthetic is somebody number one who's considering motivating number one motivating factor is balance Symmetry and aesthetics and to be more specific It would be like what would be the embodiment of that and would be a stage presentation type competitor a bikini competitor a bodybuilder a physique competitor those types of people or people who train with those types of intentions So that's number one. That's what maps aesthetic was created for number two It was also created to be a little bit more advanced and I don't mean advanced in the sense that it's a it's better Advanced in the sense that people who are going to do or the people were creating maps aesthetic for Probably will have or they should use to higher volume. Yeah, they have a they have a background I have a longer background in working out Consistently with more intensity and more volume.  That's what we say Yeah, we'll start with maps anabolic. So each one of the programs has their own you know specific types of adaptations that we're aiming for and that means that they're gonna be ideal for a lot of people and not ideal for other people and With for those other people then they go do the other maps program That's why our maps super bundles the RGB bundles super bundle are created because we know That now you've got like all these tools like what you really want is really if you want to maximize your body's progress and progression and you want to make Fitness a lifelong pursuit you want to build muscle Get stronger burn body fat move better just feel better and Consistently feel yourself progressing on many many metrics over years and years and years You want to have a tool belt that you can open and say, okay? What does my lifestyle look like now? What are my goals? How is my body moving right right now? What are the things that I need right now? Okay, you wrote you now that you've identified I've been avoiding what have I been avoiding right? You've got all these things now you can go and open your tool belt and say you know what I'm gonna do A cycle of maps performance. That's what I need to go through right now Or I'm I need to go through maps aesthetic or maps anabolic is the one I need to go through or maps anywhere I haven't done any you know of these, you know clothes chain body weight type movements I'm gonna do maps anywhere and if you approach your fitness Intelligently like that you are gonna run into very few problems and you're gonna maximize the positives and that's all working out And it really is is minimize the negatives Maximize the positives mitigate the potential problems and think about the potential problems that can come from exercise joint pain dysfunction recruitment pattern issues Overtraining under training not getting was like these are all the negatives Well, you can really minimize those to a small degree and maximize all the positives by looking at your tool belt Assessing yourself and picking the right run. So if you're doing maps aesthetic Yeah, just look at like your avatar example if you were to look at like these Almost like a video game if you're looking at powers and you're looking at adaptations Like you're trying to fill each one of those bubbles and you look and you see where you're deficient, right? So I look I'm not very powerful. I'm not very Strong, you know in this direction and so you look at each one of these different adaptations How can I fill those bubbles up and? That's what our programs that that's what we focused on We tried to make sure that we present each one of these characteristics each one of these adaptations that will benefit the body And you will know inherently what you haven't been focused on whether it's mobility or whether it's even Aesthetics for somebody like me like that's something I would you know, I have to constantly check myself I need to get back into you know more of that style training because it definitely Benefits me and muscle endurance wise and and all that kind of stuff Actually, if you're in if the to the person who's asking the question if you're doing maps aesthetic You're in phase three and you feel run down That is a very strong sign that it's too much. It's too much for you now Now there's a couple things you could do with this you could either eliminate the the the supersets that are in maps Aesthetic phase three and by the way we put supersets in there because phase three of maps aesthetic is focused on maximizing the pump in your workout and working on a lot of strength endurance both of which Contribute quite a bit to an aesthetic physique when you combine it with the other phases But if you feel run down, there's a few things you could do in phase three a Eliminate the supersets so now treat them as straight sets but keep the reps high So you're still gonna get the pump some of the pump benefit be Reduce the volume so you're doing less sets or combine a and b eliminate the supersets and eliminate and cut some of the sets down or See if you're still if you're feeling really fucking run down Get out of maps aesthetic and go to maps anabolic Start in pre-phase do about two weeks of pre-phase and then go into either phase one or phase two and then cycle back Important though to note this because I know who this is and I know that she's not like a brand new lifter So being able to tell the difference between run down and challenging is important because I'll tell you right now If you don't train with supersets ever and then you introduce those it's gonna be fucking hard It's supposed to be just like when I go into maps performance because I don't do a lot of multi-planier movements so when I do like the Yeah, the lunge matrix I got to reduce the weight to like hardly anything because it just destroys me now That's not because I'm like overtraining and that's a signal to my body saying I don't need to be doing this much No, that means my body is not used to this adaptation at all and don't worry if I continue to progress through it It will get used to that so There's a difference to between, you know, oh my god This is way over training and like so you're looking for like this crazy fatigue Really sore like if you're overly sore The days afterwards those type of those are signs that you should try and reduce like sowsing But if it's just fucking hard to get through it Well, that's because maybe you've been training a lot more like maps anabolic phase one If you've done a lot of maps anabolic phase one So this would be like my power lifters, you know that are doing a lot of singles triples Maybe never ever going over five reps. Yeah, well, I throw them in a maps aesthetic and I'm asking them to do eight Eight to talking it.  Yeah, they're good. That doesn't mean that it's bad for you That means that you you're just not conditioned for that your body is and your body is trying to adapt There's actually probably a lot of good things that's happening your body But learning to listen to those signals of what Sal was talking about is and let's let's real quick Let's define rundown Or at least, you know try to explain what we mean by rundown. Okay in the workout itself If it's hard and you're getting challenged. That's nothing wrong with that Of course, we don't want people to push themselves to failure and beyond Frequently that's usually not a good idea for most people But the workout being challenging is fine rundown means you're done with your workout.  You need more coffee than normal You're having issues sleeping like that's rundown.  He was literally on the floor Gasping for air but after he caught his breath and the workout was over 30 minutes later.  Why you on the couch laying down? Like oh, I had a crazy hard workout three hours ago like that's run down. I'm not puking You don't want to be like that. No Next up is UDS cam What's your take on fat grips for strengthening grip? Is that a real thing or a gimmick? Once you understand how muscles get stronger Then you can see here's a cool thing once you get it I'm gonna break it down for you. Hopefully this will help but once you get it when you look at all these different techniques The next technique is the next, you know, new things in it come out The next new thing is gonna come out and you're gonna be able to see it exactly For what it is and what it will work for and what it won't work for So it doesn't matter if it's fat grips or someone comes out with this new band technique or chains or use this You know grip here or you know, do this lift this way? It'll all it doesn't matter It's all gonna make sense to you because you'll understand how muscles get stronger. So just remember this fact right here the strength that you gain in your muscles is Relatively Specific to how you train them. So let me explain what that means If I take my hand and I grip it to the point where let's say I'm grabbing something That's very very wide and fat. So my hand is not making a full fist, right? It's a it's like a partial fist like I'm grabbing a really wide thick Coffee can or a coffee can and I'm gripping that and now I'm using You know isometric strength to hold on to that with heavy heavy weight the strength in my grip Most the strength I'm gonna gain from that is in that position is gonna be in that position number one and number two It's gonna be mostly isometric Meaning I'm gonna have some carry over to closing and opening my hand strength But most of it's gonna be in that particular Thickness of grip and for static hold Bottom line.  Yes, they strengthen your grip in a new static hold Position then with a with a smaller grip like your normal bar. That's what they do Or is there gonna be some carry over to grabbing a regular bar? Yes, because you're getting stronger Overall, is it gonna be tons of carry over? No Most of it's gonna be in that new fat grip type of thing. So if you're trying to get stronger grips the thing I like about fat grips is You don't have to you don't have to like focus on training your grip You just throw them on the bars and challenge your grip and do your normal workout and now you're getting more There's a lot of similarity Between ranges of motion as well like, you know, like I just achieved a new range of motion And it's in this specific spot like that. I'm targeting when I'm doing these isometric specific exercise and poses and so You know and that that carries over because now If I'm really isolating this one part of the movement and I'm getting stronger and stronger in this that it wasn't strong before Now when I'm going through that range of motion where I already had strength, but was weak there Now that becomes a complete movement. So As far as, you know, the fat grip is concerned, you know, it brings more strength in that wide part of the hand grip So now I'm closing. I still had that strength.  I did pull-ups with an overhand grip So my my hands were pronated. That's just the way I preferred to do it And I also did lots of reverse curls and stuff like that and I just for whatever reason I just I just enjoyed that position and I got much stronger with pull-ups Any a pronated position to the point where if you threw weight around my waist I would be able to lift more pulling myself up with a pronated grip than I can with a supinated grip now Every sports physiologist and you know scientists out there will tell you that it's mechanically more advantageous To have a supinated grip and that may be the case all things being equal But they weren't all equal because I trained pronated so however you train is how most that's going to get strong is gonna be applied So it always just comes down to that It just comes down see and volume and now now knowing that now knowing that take that knowledge and look at all the Exercises that you can do and all the different techniques and variations you can do on all those exercises Now you can see how you can change you could do the same exercise Change the tension on it a little bit looks the same difference different stimulus different adaptation Yeah, grab the bar wider That's a whole nother recruitment process and it can even be even let it can even be less obvious than that It can literally be like I'm doing a bench press and I'm going to Squeeze the bar with my hands harder or I'm going to pull my hands in together on the bar or push them apart on the Bar like small thing like that will give you different, you know stimulation I like them overall the reason why I like them is because they're a cheap easy tool You know it's something you could throw in your bag. It's small, you know I think adding it to your arsenal is awesome But I don't think I think it's silly when I see guys that are attaching it to all their exercises Yeah, you wouldn't want to do it for too long anyway Yeah, yeah, it's even because to you're not going to be using them on everything that you you do You're rarely ever in that grip position, but I mean I think I typically do like the axle bar Like I rotated into my lifts all the time like so which is the fat bar Yeah, the fat bar a lot of like your golds American barbell your gyms like that tend to have you know, those those series or a set of Different bars that are just a thicker grip and just doing all my regular movements my deadlifts my overhead pressing my bench press Doing those with those bars every now and then Kind of give that to me that or just I feel like when you are dead lifting heavy weight And you're just it just kind of naturally progresses with it You know, I think a lot of guys that have a hard time with grip strength They're normally the guys that were using a lot of straps Most of time and then now they're trying to go strap-free and it's like well You just haven't given your your grip some time to catch up You were deadlifting progressing your weight using straps for so long that now when you're trying to go back and do that Well, you should just know that you're not going to go from if you were a deadlifter for 400 pounds with straps And you've never been strapless before and now all of a sudden you get in there and you're at 200 pounds And you can't even hold the bar well That's because you hadn't trained that adaptation like to stick with the deadlift bare-handed for long enough and you know This watch what will happen this reminds me when I was younger, you know I would go to work with my dad a lot my dad worked in like construction type jobs is it tile setter you know did stone stonework and I Would go as a kid and then when I got a little older I didn't go for a while and then I got into working out so I started lifting weights and One summer. I was probably 16 years old. So I had been lifting weights for a little while at this point I considered myself.  I'm so strong I've got more muscle than these guys. I can't believe how weak My hands are and it didn't hit me back then hit me much later as it became an adult But thinking back to that like I don't think people realize just how strong Your grip can get like how much potential is in your hands?  In fact for everyday life.  So yeah, why wouldn't you and that's so interesting I remember thinking back to when we would train as a group for football or basketball or whatever if we do group training We were always taught to use these wrist straps. And so I didn't really develop in and Grow that that the grip strength like I could have while I was getting all these gains From moving a lot of weight, you know as I was as I was growing up So that's something I had to catch up on here, which was a misstep.  Oh, yeah. Yeah.  Hey, you know what I'm excited about What end of the month, bro We've got Wim Hof coming coming into town Wim Hof certification.  And superhuman if you don't know what Wim Hof is First of all, it's named.  We have a certification coming here at mind pump media this one. I'm most excited about because We we've got it.  So it's a Saturday and Sunday end of the month It definitely will probably fill up pretty fast So if you guys haven't got on there and signed up get to the website mind pump media calm and then check it out Next up is Callum Pankhurst. Have you ever trained someone that suddenly loses motivation for training? How do you counter this and get them back into fitness all the time? It's probably more common that then you probably have somebody who just like executes like in is motivated, right? I mean wouldn't you say so? Yeah, this is a tough one. I did have this happen less and less as I got better as a trainer so Back in the day. I remember thinking You know, oh, it's just I would put it on the person like oh, they're losing motivation. It's a character flaw.  I'm just gonna get another client to fill in that spot and then as I became a little bit more I least gained the ability to kind of say, okay, what am I doing to this? Maybe I'm contributing to some of this I realized that there was a couple things I was doing that would contribute to people losing motivation One of them was the over application of intensity in my workouts Like, you know, people come in say I want to lose, you know, 30 pounds I want to get in shape So I'd train them really fucking hard and they throw everything but the kitchen seek at them in terms of exercise and nutrition And they would be super motivated They would come into every workout and they would tell me how much they loved it But the inevitable fizzle out the inevitably would fizzle out either because they're fatigued tired or that's a level of intensity that Just requires sheer will and unless you absolutely love exercise You probably can lose that battle and they would end up stopping at some point So that was one mistake that I had the second mistake was that I would Kind of make people feel bad For stopping their workout. So I would I would I would allow them to judge themselves. Do you feed into the guilt of it? Yeah, and that that's a losing, you know, that's that's not really a winning battle because Eventually, I remember thinking to myself a while ago. Like I had I had this one client who would train on me Uh, three days a week consistently three days a week and after about six months Then she kind of lost motivation She went down to two days a week and then she wanted to go down to one day a week And my response was early in my career my response to her was well, it's not worth it If you're not if you're only gonna come once a week Don't come to the gym anymore. Like just that's that's ridiculous You can't get motivated to come to that would tell how many cheaters Yeah, I tell her all these things like like look you have time after work or before work and my schedule's open for you And you know, but if you don't want to make the time then just wait till you're ready You know, and I was just kind of putting it on them thinking that would motivate him and of course it didn't and then uh, one of my one of my friends, uh, who's You know really really good coach told me and said well, you know, how did that work out for you? I'm like, well, they haven't they never came back. I said, okay. Well Maybe maybe maybe if you think if you kind of consider that one day a week with you is better than no days a week So you really haven't helped them.  That's interesting. Yeah, you're right It totally does like if you start to to pull back and and reflect on like how you're coaching them Like you could see how because I noticed that too if I'm I'm a little bit more Hard, you know, as far as like oh, you're you're not hitting these marks and um All these things I'm trying to explain a lot of like uh of the the missteps and And not really focusing on um, you know, how we can reframe this So it's like it's more of an inviting environment where they're they're there to thrive. They're already there to To improve themselves. Why am I why am I hammering them for all these missteps and why am I not highlighting like And and taking a different angle and showing them, you know, where they are hitting marks so Yeah, I had to I had to assess the same thing where it was either intensity or Um, I just felt like maybe it was something that happened to them. It was a life moment You know, maybe they're having some kind of crisis that I didn't even know about but I was just too focused on like getting their goal and and and getting them in shape and uh, you have to be a little bit more empathetic And you have to be you have to understand the psychology a little bit more in depth to Really reach a lot of these people that are struggling through other things in life Not just fitness. Well give them options and think about it this way when it got to the point when my clients Called me and wanted to come in because they were stressed because they were tired because they hurt You know had a back ache or didn't sleep well last night sal you mind if I come in You know and see you an extra day like once that started happening People didn't um people became extremely consistent. They didn't stop Nearly my my my drop-off rate was reduced dramatically I mean you got to give people options like if I have a client that's just you know stops coming in and now I'll have a conversation with say look you haven't been looks like we've missed about three workouts Are you super busy? You stressed out? If that's the case, here's what I want to do. I want you to come in and we're not going to lift weights What we're going to do is we're going to do some stretches. I'm going to do some mild fascia release with you We're going to do a hike Um and I want to help you feel better and then all of a sudden people like wow that sounds like a great idea Like I think I want to do this Yeah, and you just give them more options and the consistency went through the roof But you still never I mean there's still going to be people who are going to stop and there's nothing you can do about it I'll tell you that the number one mistake that I used to make and the biggest game changer for me Was laying out the expectations I think that with all the social media with all the marketing and advertising and all the shit that's out there That most people when they hire you their expectations are extremely Out of whack like they're so far out because you see all these 30 days get shredded And oh my girlfriend lost 40 pounds by taking this pill and oh this person did this And so then they come in they hire a trainer and in their head they're going Well, I'm going to get a professional to help me so I should be able to get those results or even potentially faster And so I think the mistake that I made as a trainer was They would hire me and then I would just go about my training and then I would just assume that They would piece that together instead of learning how to lay it out for them So I have this big old long spiel that I do when somebody hires me and I'm setting the tone for like We're barely going to see the scale move This is what we're going to be working on This is how you're going to feel.   You're not going to make any money working for me right now because we need to put all this work in first And then you actually received a little bit of money at that pay period after two weeks How pumped are you? So when you set the expectations really low for what they do for what they should expect And then you over deliver as a trainer if it's a lot easier to keep them motivated through the entire program And a lot of people just don't understand that when you first hire on you first get me as a trainer that There's a lot of things that we have to work on and fix before we actually get to the goal Right the goal is like the pretty part of the house. That's the shutters.  We got this we got to do. This is what we should expect This first week you're going to feel like this you're going to think this is what's happening This is what's really going on. That's okay. I want that. That's a good sign In fact, if you draw, I know you want to lose 30 pounds But if I assess you after two weeks and we're down five and you're excited. I'm upset That means we're not doing what we're supposed to be doing right now I don't want to see that weight loss right away So when you lay out these expectations and you kind of you draw them a picture of like This is what the entire process is going to look like with me and they understand that it's not what they see on tv It's not all these gimmicky shit ads and social media things that they see in real life In real health and fitness and what it's going to be for longevity and how you're going to keep these results We have to go through these steps and it's going to look this way Most people just have no clue and so they lose motivation when they don't get What they think because they what they've seen and what they've been marketed to uh mind to muscle What is one of your favorite fitness trends and one of the worst ones you've ever seen in your career? This one's easy for me. Oh, wow. Let's hear.   So that's the trend that I saw just Sweep it was like out of nowhere man. It was like all of a sudden Everything became became that and it just it just It was just something that really got on my nerve. Are we gonna say are we all gonna go around say the ones?  It's just got and Justin's right It's turned into a sport, you know, it's gotten so great, which is fine. That's where it belongs It belongs as a sport doesn't belong as a way of training Does not belong as a way of getting in shape or helping somebody that like really needs that since Majority we know over 80 of the clients that I've ever trained are my middle age Soccer mom who needs to lose 30 to 40 pounds has all kinds of muscle imbalances and Postures or surgery that they've had that is like the average client.  I know so to me that That was the worst thing that ever hit the fitness industry And it's it's not to say that you can't do a circuit training or doesn't have its place I'm not saying that but I'm saying for the majority of people and then how many people we see doing it Just like a majority of people that I see doing crossfit that don't belong in crossfit because they're not ready for that Okay, now I'm going to take this on to the other end of the spectrum.  So what we glorify these these models and these people that Do by any means necessary to to achieve a specific look And so, you know that has nothing to do with being healthy and fit and optimal and moving and Being efficient and and working with your body.  We're we're going to get to this level and we're going to look this look and it's an obsession and It's just it's the wrong message and so you get from both sides It's the hammering like adam saying as far as the intensity goes. It's is way extreme And then the vanity starving yourself way extreme and it's these these poor girls now It's even worse because it's not even fitness related.   It's kind of cool in the past When I would look at a like a bodybuilder A physique competitor a bikini contest, you know competitor, whatever and I'd see them on contest day, for example when they're the most Depleted and shredded and all that stuff.   There's so but now it's very difficult for me because now All I see is uh, I hate to say it and Is disease and dysfunction and no knock at anybody who competes. I think it's it's I think it's In order to compete I can get on stage your knowledge of your body and how to manipulate every small detail Is incredible and I think that's pretty cool to know that kind of stuff but When I look at uh, their bodies and how they're and their skin and how they care and anybody who competes will tell you They feel like shit on competition day. There isn't a single competitor It's going to tell you oh, I'm my most fit and healthy the day of my competition I'll tell you that's their absolute worst health and I look at them I just see disease and dysfunction now.  Oh my god. That's a that's horrible like that's really really bad Well, I think that that part of it inspires me that there's because I I know there's a lot I can do to help those people I feel like there's There is a way to compete And get to that level without it being so unhealthy I mean and I used to talk about it when we used it when I used to vlog my You know journey to getting ready for stage that hey The whole process leading up to getting on the stage is very healthy and totally fine And when I'd hit about 10 to 14 days out, uh, you wouldn't hear me transition in my vlog saying, okay This is the part where now we are entering a sport It is not ideal for my body But I'm going to push my body to another level to get a look that the judges are looking for on stage But talking to the audience and saying listen The the the methods the things that I'm going to take my body through these final 10 days or so It's not ideal. It's not ideal at all whatsoever for overall health and you know And I think there's ways that if you do it, right, you could argue that for that short period of time it could be Uh, healthy if done correctly.  You know, and it's getting worse. I had somebody contact me about her nutrition. She was wondering why She wasn't having her period. Uh, she felt horrible She's having skinny like like basically just a list of things wrong with her young girl And uh, I said, well, what does your nutrition look like?  So all you're doing is taking is running off protein And um, you need to go make sure everything's in balance and then start bumping those things up So it's it is it is a crazy world, but adam the way you position it is I mean, it's beautiful, right? It's it is a sport like all sports. There's an unhealthy component to it Understanding that I think is real important as far as favorite fitness trend. Yes, talk about positive I'll tell you what one of my favorite fitness trends is And I think the pendulum went real far in one direction with this but now it's kind of balanced out Is the functional patterns? I was just I was going to say the same thing right now. Yeah, I really like it Now when it first started the pendulum went too far in that direction and it became uh, like Like mimicking everything you do in everyday life with weights and uh, you know So which I think is wrong because I think that there are movements You do specific to weights that have tremendous carryover To the rest of your life like like most most of everyday life You're not going to squat with something on your traps like a barbell. Well, right?  Uh kettlebell training Macebell training club stuff, you know training body weight movements movements on the floor that mimic animal You know type patterning, uh people are now working on Strengthening their feet.  It's beyond tribal In fact, I guarantee most of you that have a mobility specialist guy that you follow Look at his page.  Yeah, it is it's one. It's one of the uh Most beneficial things that people can be incorporating It's probably got some of the most carryovers for just overall Healthy movement patterns and everybody needs it in their life And if you're you don't care about building a lot of muscle and strength And you're just so heavily focused on movement. This is that's what you should be primarily focused on That being said, you know, you start to get these camps and these guys that now all sudden will hate on everything else And it's all about movement and then you take it to these crazy Uh, you know animal flow patterns and that's all they they do.  You know, what's your macro balance?  We need to think how this is going to affect our health well-being how this is all going to play out to You know, cron like because if you think about eating, it's a chronic repetitive process.  That's that that's that's dead to me.  I think it was on brain health Yeah, because uh, we don't everybody connects food to uh, how they look like so aesthetics, right?  The person's not alive. There's no consciousness. There's no Psychological phenomena. That's the mind and we forget and I want to do a whole episode actually on this Is I want to talk about the how having a healthy brain affects your mind and a lot of people don't realize this But we everybody knows we're in the in an obesity epidemic. Everybody knows we're in a diabetes epidemic and a heart disease epidemic Nobody talks about the mental health epidemic or I call the epidemic of the mind Like I just read the statistic the other day, but anxiety Uh documented anxiety where people will go to the doctor and complain about having actual anxiety in 1980 Was something like four percent of the population. It's over half now Now some people can say well, we're reporting more of it now And I I agree.  Yes. Are you going to be good and well? No And so look at that. Look at those things and pay attention. They they definitely make a huge impact. Love that Listen 30 days of coaching. It's available for free still at mind pump media dot com All you got to do is opt in every day You'll get an email with new information and links to episodes where we talk in depth about particular topics Super popular. We're getting hundreds of these every single day. So go check it out. It's still free. Also Check us out on instagram. Look if you want to ask us a question that we can answer on these episodes Then you go to mind pump radio on instagram If you go on our personal pages Every once in a while you may actually catch a promo or a giveaway. Sometimes we give away shirts Sometimes we give out good information. Sometimes we just make fun of each other. That's the best part Yeah, my personal page is mind pump sal. Adam is at mind pump adam and justin is at mind pump. Justin Thank you for listening to mind pump if your goal is to build and shape your body Dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mind pump media dot com The rgb super bundle includes maps anabolic maps performance and maps aesthetic Nine months of phased expert exercise programming designed by sal adam and justin to systematically Transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos The rgb super bundles like having sal adam and justin as your own personal trainers But at a fraction of the price The rgb super bundle has a full 30 day money back guarantee And you can get it now plus other valuable free resources at mind pump media dot com If you enjoy this show, please share the love by leaving us a five star rating and review on itunes And by introducing mind pump to your friends and family. We thank you for your support and until next time This is mind pump


On 1227, we'd received numerous complaints of some individuals in rackroom shoes, and they had moved over to Ross's department store the time we arrived. Myself, Officer Blankship, and Chief Reed had made contact with him, and took him out of the store. Question on what was going on in there, dinner pat-downs on him. We noticed that Mr. Thacker had several layers of clothes on underneath his outside clothes. He was patted down and was found with scales and individually wrapped methamphetamine crystals, along with needles and syringes.


Those people will tell you that are just saying it because they have no idea on how to actually build a fanbase. But the fact is, a big ingredient how most people build up a fanbase is with a bit of real-world strategy. The advantage now is that since everyone just focuses on online promotion, those who work on real-world promotion or IRL promotion as I now call it, have a huge advantage. So starting to do IRL promotion in your local area can be an insanely effective way to build up a fanbase. In this video I'm going to give you some inspiration on some of the real-world promotion strategies I've used over the years to build up fanbases in the real world. Hi, I'm Jesse Cannon and this is Museformation. So the first way to think of an IRL promotion strategy is as a seed to converting potential fans who've never heard of you into tipping past the point of curiosity and actually decide to give you a listen. This is not the first step in a promotion strategy but instead wanted to do as you have some traction. Let's call this after you have around 3,000 or more monthly listeners on Spotify. It's definitely not something to be done when you only have two songs on Spotify. The reason being when people decide to listen to your music from IRL promotions it's because they have now seen your name enough that they feel like they should know who you are. But if they see that you only have two songs they're going to know that all this promotion was just astroturfing. If they see you have two songs and 100 monthly listeners. So let's talk about what this strategy looks like for an artist who has less than 10,000 monthly listeners though and is building on up to something big like that because that's what this playlist is all about. We have to remember what huge artists do for merch is way different than you. They're trying to sell the most merch possible or reinforce their bread whereas you need to signal you are part of something that potential fans may be interested in joining so that you can get that initial traction before you can do something more artful and reinforcing. The first example I'm going to use of this is what we did with the bandman overboard I used to manage. We had a thing called Defend Pop Punk. Now obviously this is about as overt as possible of what we're signaling. We're saying that they are the band that's bringing Pop Punk back and defending it. You obviously see this shirt and you know what type of music the band plays but this was also effective when we saturated the market with these shirts that everyone who enjoyed Pop Punk felt like they needed to know who this band was because there was such strong signaling here. But for the less overt marketing people who want something a hair more subtle this often means that you're what you're going to try to do for imagery for your music for the real world is to make it genre identifiable or so striking that it makes people want to know what's going on. This is a long subject we'll take on in a future video but I want you to think about not betraying the barriers of genre so much and doing something that's going to show fans that you're a part of a movement that they probably identify with and that they should know about you. So let's talk practical IRL strategies. The first one I don't see utilized enough is tour posters. There's literally no cheaper way to get free advertising for your name and music than these posters. If you plan on playing more than 20 shows this year or even in your next album cycle of two years let's say pretty up 50 of these and getting two to the venue and two to the local record store or coffee shop or town center is the best most effective cheap advertiser you can do. If you have a fan in a town where you're playing soon send them a few strips of tape and ask them to hang up to at the town center and then have them Instagram it for you to post it and encourage other fans to ask about doing this. Going to the town before you play the oldest school method for show promotion was to go to a big show of the genre and just hand out fires to people on the way in especially if you're known to that show anyway getting inside when doors open with ten dollars worth of flyers can be insanely effective by getting people out to your next show if you make sure to do it effectively. I can't think of how many bands I saw doing this before blowing up but there's a way to do this. Use this space to put a record review that says your sound or why people need to hear you. Remember you're up against a million other things people can do with their time so make sure it's a review that says something that really calls them to needing to know who you are and why they need to check you out. Find something effective to say that makes people feel like they have to pay attention to you and listen to you when you get home and then come out to that show. Remember these posters are free ad space that often stay up for weeks after your show giving you ad space people normally pay tons of money for.  This is a great way to create walking advertisements even if people weren't that into your music they often just need something to carry stuff around in obviously t-shirts with the distinct and clear logo with your name legible could do wonders for not only making you money but funding your music. We're going to talk a lot more about that some other time. The more you can light up with that Venn diagram of eye catching while making your name legible the more effective a shirt is for spreading the word about you and making people think they need to know you. If your fans are teenagers or early 20 somethings free stickers postcards cheap bracelets patches or whatever are crucial because kids will put them on things. With Man Overboard we gave out postcards that fans can hang on their walls that look great on one side but on the other side I talked all about our free music download page since they would do both jobs of getting people to hear our music and thinking about us continuously and showing up in tons of Tumblr pictures and Instagram pictures. Let's also remember a lot of people want quality t-shirts today which drive out their price but having a basic design printed on cheaper t-shirts can give the slobs who wear band shirts every day a cheap way to get into you and have something to become an advertisement for you. Wait. Somebody suddenly realizes they wear a band shirt in every one of these videos. If you look to really make a big impression you know it's not actually that hard to saturate the markets that really really are effective if you happen to be able to travel to the two cities that matter the most. You know nearly every tastemaker lives in about two parts of the country. Specifically if you go to just these 20 square miles around Williamsburg Brooklyn as the center place including the neighborhoods of Bed-Stuy, Ridgewood Queens, Bushwick, Greenpoint you can saturate just about every music writer and influential person in New York music. As well if you go to Silver Lake Echo Park and Highland Park in LA there's less than 20 square miles there too where you can have just about every influencer and influential person in Los Angeles notice you.  Now are these people more jaded because they see more than most? Yes, but if you do something eye catching that intrigues them you could be pretty effective if you concentrate your efforts here. College towns are also insanely effective if you have those around you or you can plan tours around playing them. Saturated college towns with shows, posters, stickers and an active merch presence is how countless people have built up their fan base over the years. Making yourself feel like a phenomenon and someone all the students feel like should know when college kids are young and impressionable and finding themselves is how so many fan bases start off. Stickers are insanely effective but we have to remember how to do them right. Remember to put stickers up at the eye level of people when they're sitting down to pee as well as putting stickers up for those who stand up while they pee. Let's also remember to put up stickers at eye level on doors too. If you play lots of shows be sure to give them to other bands you play with. Those stickers on guitar cases are effectively cosigns that you are a part of their crew and this goes for t-shirts as well. It's insane how much giving t-shirts to the bands and sound man can be done when someone else wears them and they become that huge advertisement for you that's in photos and a shirt that people see all the time at a venue when they're impressionable. Yes shirts are expensive but you will sell way more of people see them. There's a lot more to IRL promotion when you can actually afford to do things. We pasting campaigns are insanely good and really effective in those areas we talked about before. There's so much more to this but for bands who are starting to build their fan base I think we've outlined a bunch of ideas that you can use. Let me know in the comments if you have some questions or any ideas about what you can be doing to build up your fan base with these IRL promotions. That's it. Am I missing anything? Is there any way you would have done this? I need to know your questions and what no one else is telling you since I want to answer them so leave them in the comments. I hope you like this video and if you did please like and subscribe and get notified for my future videos since I'm going to be breaking down the concepts in this video along with tons of others on promoting your music and how to make music you're more happy with. As well I have a Facebook group that's linked below that has only helpful information. No one tried to sell you anything, playlist or con artists, only helpful information for musicians looking to be better themselves. If you want to learn more about me, make a record with me or check out any of my books, podcasts or anything else I do, head to jessecanon.com or at jessecanon.com on any of the socials. Thanks for watching. One last thing, if you liked this video there's two playlists here with tons more videos that you'll probably enjoy. One's about how you promote your music and the other's about how you make songs you're happy with.  Thanks so much for watching.