Ladies and gentlemen, now moving forward to our last speaker session for this evening. We have Mr. Shanti Swaroop Pandya. He is CMO Raymond's lifestyle business. Mr. Pandya has over 16 years of experience across sectors like utility, automation, personal care, white goods and fashion, have handled roles ranging across technology, sales and marketing, having worked in Infosys, Unilever. Currently, he is the chief marketing officer at Raymond, responsible for the brand strategy and transformation. Mr. Pandya, I request you to please come and join me on stage. Ladies and gentlemen, please welcome him with a big round of applause. Thank you for the introduction. Good evening ladies and gentlemen, quite an inspiring, you know, set of sessions. I went through coffee, very inspiring story, Reebok, very interesting story, Micromax and I am here to present the story of Raymond. Possibly Raymond is the oldest brand amongst the four that we are going to hear about today. It's a 93-year-old brand and the story that I am going to present today evening is about how do you operate in a category of fashion and still reinvent stuff and make it relevant for the younger generations. I think the last presentation on Micromax was quite inspiring because he spoke, Shubodhi actually spoke about how do you keep reinventing and coming back to the consumers in terms of what they love and keep offering them. We are in the business of fashion and fashion is exactly the same. So, today my story is being a gentleman is never out of fashion and that's what Raymond has always stood for. So, Raymond, when it started in 1925, it's a homegrown brand, started in India, started with blanket manufacturing and we took it across the world. Very few people in the room would actually know that today Raymond is the largest manufacturer of worsted fabric in the world. The manufacturer of the best worsted fabric in the world, one of the largest manufacturer of denim. So, all the denim that you wear of any brand possibly is actually manufactured in Raymond setup while we supply it to other brands both nationally and globally. We are the fifth largest manufacturer of suits and jackets globally. So, we supplied to JCPenney, Macy's, you name it in Europe, US, Japan, we are the largest suppliers. Brand name is somebody else's. So, this is Raymond starting from blanket going up to a global stage, a brand which is known for its quality, trust and excellence over the years. Now, where did we start this journey and people who have spent most of their time in India, I'm sure they would have used Raymond at some point in time. Whether now, during an interview, during a job opportunity, during wedding, reception, one of the milestone occasions in their life, they would have interacted with Raymond. So, I would just start by playing couple of videos and would try and build a story of saying what happened to Raymond and how did we came out of the spot of irrelevance that we were getting into as a brand. Where everything outside in the consumer world was changing and we took some time to kind of discover it for ourselves and then work on it and come out and operate with much more vigor and enthusiasm as a brand in a company right now. So, can I have the first two videos? Yeah, so these are just two films of the many, many films that we had created over 12, 13 years and what it spoke about is the complete man. And what it created for the brand essentially is a personality who is caring, who is empathetic, who is trustworthy. And this is what created brand love. Many speakers before me actually spoke about brand love. This also created certain attributes for the brand and the product, which is the brand would stand for excellence, would stand for quality and which came across all the campaigns that we did. And finally, Raymond always stood for something called trust, a lot of trust and consumers knew it in their heart that their best moments are the moments where they need Raymond and Raymond will be there alive there. So, I think this is what Raymond was all about and this was a beautiful journey but something was happening outside in the outside world and that is what became disruption for us as a possibly 80 year old company then. And what was changing in the consumer world? Interestingly, casualization was a big, big mega trend happening in men's clothing. Why men's even women's clothing? Instant gratification with ready-made coming in. So, I don't know how many people in the room, especially men in the room would actually get their shirts or trousers stitched is a big question. That's a task for us in the company as a market development to figure out how do we make tailoring more sexy going forward. So, instant gratification with ready-made coming in was a big, big mega trend. Occasion based dressing, huge mega trend. People will decide what they wear for specific occasions and they will not choose the same ensemble for another occasion. Office is very different from weekend, is very different from party, is very different from lounge wear, is very different from vacation. They will have different sets of clothes. Entry of a lot of global brands, global brands brought a lot of aspiration, a lot of brand value and consumers really got attracted to a lot of global brands out there. And finally, mix and match as a trend.  People started doing mix and match in terms of what shirt they want, what browser they want, shoes, belts, watches, everything became fashion. And this is what was changing in the outside world, in the consumer world. And what happened to Raymond? If you look at, our brand got repositioned. And what happened? This became a brand meant for special occasion, only for say interviews, for weddings, for big meetings, etc. For very formal occasions and nothing beyond it. Also, what happened is because of all the foreign brands coming in, casualization coming in, Raymond was not considered the most stylish or innovative brand. In fact, we have met consumers who would actually articulate Raymond as my dad's brand, my dad's brand, not my brand. I love the brand, great brand, trust, everything fine, but it's my dad's brand, not suitable for me. And finally, it's a formal suits brand, which means Raymond is not associated with anything else in the fashion world. Now, this is what happened to Raymond when the consumer world was changing. And what happened? The complete man actually became a very conventional person, a person who more or less plays by the rules of the game and not goes beyond the boundaries drawn outside. And this is what happened. But what was happening outside to the consumer world? So if you look at the millennials and you speak to them, they are a very secure lot. They know what exactly they want to do. They might change their mind two months after they would have planned something. They are okay to accept failures as small milestones in their big something in future. So for them, playing by the rule or by the book is something that they don't associate with at all. And so there was a disconnect between the brand and the consumer out there. So what did we do? At Raymond, we believe in the three pillars of our brand and we reimagine how do we create a brand which gives sustainable business for the company. So let me talk to you about the three pillars of the brand. The first pillar that we really hold very close to our hearts is actually the product. And Raymond is one company which is obsessed with product, obsessed with product quality. And we believe in getting the finest and the best in class for the consumers in India. The second pillar of success for us is retail. I don't know very many people may or may not know in the room that Raymond is the single largest retail brand in India. We have over thousands individual stores of Raymond in the country which no other brand can claim to have. So physical retail is a point where we can really talk to consumers, interact with consumers, deliver experience to consumers which will be very different from what they expect from other brands. And the third strength is actually the brand communication or the brand, what the brand stands for. How do we create brand love for the consumers who has actually lost touch with the brand? So what we did is we started with product because unless you start working on product, you are not going to connect to a consumer who has already moved on to some other products. And they don't even imagine buying a Raymond. So what we did is we started capturing all occasions rather than being, you know, slotted for a brand which is a suits brand. We said we should occupy all occasions or all slices of life. So we started innovating on product front. So now you would see Raymond beyond formals, into casuals, party wear, you will find lounge wear, you will find weekend wear, you will find possibly vacation wear. We are still not in sports wear, but we are going there. We also started capturing usage extension. So whichever occasion you talk about, Raymond started innovating on accessorization. So all the accessories that a man can think of, the full wardrobe strategy as we call it. So you talk of belts, shoes, leather bags, pocket squares, tie clips, everything that a man needs for every occasion was part and parcel of Raymond's offering. And so this is what changed essentially for Raymond. So if you look at early, we were basically about a formal wear and tailoring. From there, the current landscape is we are targeting almost all occasions beyond possibly sports wear for men. And we have our own offerings of custom tailoring made to measure, made to fit kind of services. Essentially what this tells is we under one roof want to offer all solutions possible for all your occasions of life. So it has to be a destination store for consumers. Can you just play the video? Can you play the video? Full wardrobe. So I'll just show you one video. Just go back, which talks about product innovation. Full wardrobe. Just click that link. So these are handcrafted shoes, what we call the made to measure shoes. Essentially you can choose the leather, the color, the combination, the style, and it will be crafted to your size, your customized size. And that's the capability that Raymond has. So we really worked hard on the product front. Now what was happening on the retail front? As I said, we are the largest retail format today. But most of it is actually assert light, which is franchisee led stores. So we started moving our retail from location where possibly the old world used to shop the location which is shopping destination for the younger generation. Give a simple example, possibly malls, redesign the store, get new age stores and present the stores and products in the store that consumers would like to come, experience the product and possibly spend time exploring fashion. And that's the idea. So I'll play a video for you. This is people who are from Bangalore can go to our Indranagar store. And this is the retail design that we are ushering in now across. And possibly this is the retail of future for us. Can you just play the video? Yeah, so this is what we want to convert every retail store that we have in India. It takes time. It takes investment. So it will take its own time. But this is how we see the future of retail for fashion in India. So this was retail. And the third leg, of course, is beyond this is the whole brand story. How do you make the brand relevant for the consumers of today? Where we were talking about a complete man, possibly a guy who is very conventional, who takes pride in being Indian. At the same time, you have a set of consumers today. Possibly they are more proud of being Indian today than we were as a previous generation. But they have their own ways of manifestation. The rituals have changed. And that is what we are trying to code and capture in our new set of creatives in the complete man. So a new set of complete man, if you understand the nuances here is a personality who is possibly much more progressive, forward looking. A guy who pushes the boundary. A guy who has a thought process of his own, but he's not an activist. He's not preachy. And so I'll try and show you a couple of creatives on this. If you can show the video of last three, four campaigns that we have done on complete man, which will give you the drift of the direction that we are taking actually on the thematic campaign. Can I have the video? So this was in 2016. This was a digital film. And interestingly, we repositioned the complete man as not our gender, but essentially a soul with a certain thought process. And that's what we did with this film. And we have a new one possibly coming on 15th August. So this was on thematic. And if you look at what changed essentially is we started curating stories which were aspirational, but connected possibly to the 3035 something of today. This was not a guy who was sacrificing his life for everybody around him. This was a guy possibly he has his own moments of self-indulgence. This was a guy who wanted to have a little bit of fun. And this is somebody who cherishes those small moments or happy moments in life. And that's what the complete man of today is all about. Then we change the narrative and push the envelope little further through our product innovation films which were presented. So I don't know many of you would have seen a lot of films, but I will play two and these are little older films. So I'm not playing Khadi because many of you would have seen Khadi film. Can you play the videos? So these are some of the films we started advertising product because we wanted to talk to consumers in terms of our offering. And this is a linen film. So if you see the codes, we tried to reposition ourselves from a black, grey, blue suits brand to much more vibrant linen. The best in the world, Supima cotton, possibly the homegrown Khadi line of fashionable, you know, ensemble men and services made to measure. Everything there was actually made to measure. The whole idea of that film is how do you create something which is such a perfect fit for the guy from the jacket to a denim. He was actually wearing a denim trouser, belts, shoes, personal monogram out there. And that's what we were talking to consumers. So essentially with all the three players, we have started seeing some green suits. And this is interesting for me to kind of share with the audience here. So when we look at a younger TG, I'm not talking to typically a Raymond consumer would be a 38, 40 or 40 plus guy. This data actually, and I think I'm RB guys are here, right? So they do a lot of research for us. This is for 25 to 34 year old, a much younger TG. And if I look at cut of all the mind measures which the brand wanted to achieve, whether it is being youthful, being more fashionable, being much more modern technology driven, all these attributes were moving season on season for us. If you look at the brand strength, actually both awareness is almost 100% that's not an issue and it's never an issue for Raymond. But on trials and conversions and loyalty, the parameters becoming stronger over seasons. For the same TG, this is the younger TG. If you look at some more results last year, I don't think any other brand in any category would have added 100 exclusive stores in this country. We added 100 plus stores in India last year, which means consumers are coming buying, they're enjoying their experience with Raymond. We have added one and a half million users to our database who have joined our loyalty program only last year. And there's a huge database before that. Also it, you know, eventually it pays when you do the right things. And so last year possibly was one of the best years for us. So if I look at only domestic business, I'm not stating domestic and international. We saw double digit growth for the business on top line and almost close to 30% growth on Abita. So I think some of these green shoots are really encouraging for us as a team and our effort is essentially to again focus on product, retail and communication and ensure that we reimagine Raymond and paint a new Raymond and offer a completely new submersive experience for the consumer that they come back and enjoy their experience with Raymond. So I think that's all from my side on the Raymond story. Thank you so much for patiently listening to me.


So, I think that the main advantage or opportunity that this summit is bringing is that it took or it brought together different players and different stakeholders, and some of them are more focused in this AI world, in this AI industry, and until now I think that the UN in general has been a bit behind, and it's been the private sector, the one leading it. So, I think that this will help bring together all these different players and also understand the benefits or the things that each of them can bring to the table and hopefully work together among each other. So in regard to Hangar, I'm going to give you three examples of the work that we are doing both with data and with AI. So the first one is we are trying to use facial recognition and imagery and apply AI to it to try to access malnutrition. Until now it's been done with some bands. So now we are trying to use AI and estimate or measure this more accurately because many times the problem is that we don't know where the most affected people are and how much they are affected. So that's one of the examples where we are using AI to fight against Hangar. Another one is similarly we are using high resolution satellite imagery and apply machine learning to map infrastructure and facilities such as schools. And once we know where these services and facilities are, we can use them to improve or optimize the supply of food, etc., and bring food to the places that it's most needed. And then the third one would be again using satellite imagery, other types of data to try to predict when these droughts, etc., are going to come in advance so that we can prepare the response in advance. So not a big change that needs to happen within the UN is that we need to build internal capacity as well because you say a lot of work with private sector, etc., but I think that to drive these conversations and move this work towards a better future and a brighter future we need to build some internal capacity that will allow us to do the work internally better as well and create these kind of AI solutions together with the private sector but as one-to-one relationships rather than going to them asking for help and things like that, being able to interact equally in this space. So I think that's something that we should start working towards building this capacity and internal knowledge. So as we've been discussing during this summit, AI provides or is bringing a lot of opportunities but there are also many difficulties or challenges that if we don't face them can create or increase the inequity. And these challenges as UNICEF are first of all, there is no data about the people that we are working for. Most of the places where we work there is very very little data and this data is bad quality so it's hard to build machine learning algorithms or models that learn from this data. So that's the first one, how to fight against this bias. The second one is that we don't know what are the needs of these people many times. The solutions are mainly built in the western world and they don't necessarily address the needs of local communities and local people all over the world. It's the second one and the last one is that not only we don't know what are their needs but these solutions most of the time don't reach them because they don't have access to the digital technologies that they need to have. So I think that these are three areas that we really need to make sure that we include everyone in this new world that is coming.


So how do we solve equations that involve a power or a root? A power equation is an equation of the form something to power n equals a, where our something is some expression involving a variable, and a is any real number. For example, x plus 7 to the 5 equals 8. Well, that's a something to the fifth equals number. That's a power equation. x cubed plus 7x plus 9 quantity squared equals 15 squared. Over on the left-hand side, we have something to a power. Over on the right-hand side, we have a real number. So this is a power equation. x cubed equals 5x plus 7. Well, over on the left-hand side, we have something to a power. But on the right-hand side, we don't have a real number. So this is not a power equation. And the important idea here is that we can solve power equations by taking the nth root. So let's take a closer look at that. Remember our definition of nth root. If b to power n equals a, then b is an nth root of a. So if we compare this to our power equation, x to power n equals a, then x is an nth root of a. And so we can write down one solution. x is the nth root of a. It's important to remember that when we write this symbol, we're referring to the principal nth root of a. And there may be others. So if x to power n equals a, then x equals the principal nth root of a is one solution. But there may be others. For example, suppose I want to solve the equation. They are a x plus 2 quantity squared equals 25. Since our equation is 3x plus 2 squared equals 25, if we ignore the things inside the parentheses, what we have is something squared equals 25. And so it follows that our something is a square root of 25. Well, we've already found these square roots of 25, 5, and negative 5. And so our something is either equal to 5 or it's equal to negative 5. At this point, we should apply the rule we learned in kindergarten, put things back where you found them. Originally, the parentheses held a 3x plus 2. We should put that back. And in fact, that 3x plus 2 should go in every set of parentheses. And now we have two equations that we can solve. So solving the first equation gives us a solution of x equals 1. And solving the second equation gives us a solution of negative 7 thirds. And so this original equation has two solutions. x equals 1, x equals negative 7 thirds. How about something like find a solution to quantity 3x plus 7 to the 5th equals 18. And we might proceed as follows. Since we now have an equation of the form something to the 5th equals 18, then something is a 5th root of 18. Now the problem only requires us to find a solution. So one solution is something is equal to our principal 5th root of 18. So that gives us our starting point. 3x plus 7 is equal to the principal 5th root of 18. And now we can solve this equation. And this gives us one solution. But it's important to remember that there are going to be other solutions. And a good math student, and a good human being, doesn't stop with the first solution that presents itself but looks for all solutions. Well, we're not yet in a position where we can find all solutions to this particular equation. But if you continue to take mathematics courses, you will find in a later course how to solve this type of equation. At this point, the only type of root for which we know all values for is the square root. Remember, if b is a square root of a, then minus b is also a square root of a. So let's focus on an important type of power equation, the square of a binomial. Ax plus b quantity squared equals c. So remember if b squared equals a, we say that b is the square root of a. So here we have something squared equals c, and so our something must be the square root of c. However, we can't write this as principal square root of c, since this is only the non-negative root. In particular, what that means is we'll get one solution, but there may be others. A good math student and a good human being doesn't stop with the first solution that pops into their head. They look for others, and in this case the thing to remember is that if b is a square root of a, then minus b is also a square root of a. So that means we have to write ax plus b equals plus or minus the principal square root of c. This is going to give us two equations. Ax plus b equals the principal square root of c, or ax plus b equals minus the principal square root of c. And so now we have two equations which we can solve separately. For example, you're walking along the street and out of the sky the equation 3x plus 5 quantity squared equals 36 falls and hits you on the head. And you say, whoa, this is square equal to number. I can solve this. So we know that 3x plus 5 is a square root of 36. We can write this as an equation. 3x plus 5 is plus or minus the principal square root of 36. The square roots of 36 are 6 and negative 6. So this gives us two equations which we can solve. And this gives us our two solutions. We should check our answers. Substituting x equals 1 third into our original equation, which is a true statement. So x equals 1 third is a solution. Substituting x equals minus 11 thirds into our original equation, which is also true. So x equals minus 11 thirds is also a solution. How about the equation 2 times x minus 4 squared plus 7 equals 25? Well, because this equation is in the video marked power equations, it must be a power equation. Well, not quite. Remember a power equation is an equation of the form power equals number. But the type of expression is determined by the last operation performed. And what that means is that while we do have a power over on the left-hand side, the expression is not a power, it's a sum. What can we do? Well, we can always try a little bit of algebra. Because we have a sum, add 7, we can get rid of the sum by subtracting 7. And now we still don't have a power equation because the expression on the left-hand side is not a power. The last thing we do on the left-hand side is multiply. The thing on the left is a product. Well, again, we can do some algebra. This is a product 2 times something. So we can get rid of the product by dividing by 2. And, well, we probably still don't have a power equal to number. So we look at the left-hand side and, oh, wait a minute, it is power equal to number. So this is now a power equation. So our equation is square equals 9. And so we can rewrite this as x minus 4 equals plus or minus the principal square root of 9. And since the square root of 9 is 3, that says that x minus 4 is equal to 3, or x minus 4 is equal to minus 3. And we can solve both equations.


Just take one look at the statewide fire map. No region has been spared and the summer doesn't look much better. Here at the Cal Fire Academy, these firefighters are learning the necessary skills to fight fires and save lives. Situated on a sprawling campus in Ione, a small northern California town about 40 miles from Sacramento, the Cal Fire Academy is a state of the art facility. So we made our inspection cut, correct? Students take seven week courses in either the company officer or firefighter academies or often both. It's here where the groundwork is laid. Training is being done year round. When one class graduates, the next one arrives just two days later. They work together, train and study together. The bond for these firefighters is forever. The seven-week program develops a very strong bond with the students. They spend seven weeks together fighting through exams, studying long nights of studying with long days in the heat doing drills. So their bond becomes very strong. Students arrive on campus with basic knowledge. Learning advanced firefighting skills begins here at the academy and is incorporated here on the front lines. It's the framework of what we do and who we are in Cal Fire. Students learn in the classroom and in the field. Hands-on scenarios include commercial-based and residential structure fires for attack and searches. Mobile attacking fires around power lines with the intent of preventing injury and fire expansion as well as wildland-urban interface focusing on defensible space while assessing and securing the structure. Once they leave here they'll be ready to start their 30-year career. You're always learning and there's always more training to be had and training never stop. 90% of these students are seasonal firefighters. In extreme cases though, academy instructors may accelerate the program such as what happened in 2013. We've gone into drawdown solo where we've actually had to use the students and the instructors here to staff engines to respond to incidents. Cal Fire on average responds to nearly 2,500 fires from January through early July. This year Cal Fire had responded to more than 2,900 fires in that same span. Nearly 700 more fires have already burned compared to last year and it doesn't appear to be slowing down anytime soon.


All right back on this Thursday. You can see everybody sorry for a little delay Unfortunately, one of the platforms I had decided to do a quick update. So I'm gonna use a different one Something I use in class, which were actually works pretty well We're gonna check out the view trait platform, but has everybody doing this morning. Good to see you all good morning Good morning. All right. Well, let's get into it Hopefully everybody enjoyed that great Presentation we had yesterday with Tom Sosnow the founder of thinkorswim. What a great guy I mean like the recording was there definitely review it You know, it's funny how they're always on the opposite side You know, he's always interviewing everybody else but here I hey again apt to interview him and Get some really good stuff on him And I think he gave some really good perspectives of the market about the platform about I was actually amazed We was talking about cryptocurrency that his platform you can actually execute directly on it It's just amazing But but we'll send out a promotion code if you guys want to get a demo of the platform in a way And some of our great discounts that we that they offer through tasty works through us We're gonna send that out to you guys So you should definitely be there But if you missed it it is on our YouTube channel definitely watch the Tom Sosnow interview with me I'll tell you you're not gonna be upset. It was exciting all the way I could have spoken about two three hours, but you know, we tried to cut it off But it was quite fun. But anyway regarding about yesterday what's going on one of the things I was also talking to him about was regarding about the stimulus package that came in and How that's going to affect the market you see a market likes it One of the big things that I always tell everybody when you're a trader is that you have to understand the market goes out of business every Every company goes out of business every three months. What does that really mean?  You're gonna see a lot of the stimulus Stimulus money that's coming in they're gonna be giving it to certain people and they said that most people Gonna probably put in the stock market and one of the big things I talked about is I said back in 2000 when I was trading, you know These stocks I mean listen to mutual funds had so much money. What are you gonna do with it? You know, I couldn't leave it in the bank. They had to spend it.  You have to learn If you want to be a good swing trade, you got to be a good day trader first It's that stuff that happens over the course of the day You know, there's a lot of stocks that I traded that I did get beat up on on a swing trade and not on my My original but when I uptick that I bought more of it, but I ended up buying it back I just bought it back cheaper. I just bought it back cheaper and you know and things are starting to work out I mean, there's a couple of good ones and DraftKing came out with some great news yesterday. You can see DraftKing here just Absolutely gorgeous how it just took a huge dive came all the way down here And I mean that was a pretty nasty shake right there But it came to some major support levels going back from December and January and then to ricochet from that 54 Right back up to the 70s. Looks like it's getting close to that high right there. I'm always been a big fan of DraftKing You know on on the move there, but anyway a lot of good stocks out there I mean blink. I mean you look at every single one of them. They all took major hits 60 down to 30. I mean down 50% Uber Went down from 60 to 50. You could see it. They all bounced Chewy I mean Chewy took a major hit and look where it is now It hit a major support levels me blow this up so you guys could see it It made support levels right here 75 stock was literally I mean you talking about almost 50% haircuts on these things so coming back so there's still some good trades out there and You know even even Apple and some of the other ones. I mean even space took a major hit look at space from space Did great with that one look at that we're from 25 up to 60 Right back down to 25. Okay. It's just that's crazy. Oh, okay I feel like I feel like deja vu all over again. What happened back in March of last year So couple of the stocks also did move pretty well yesterday. I want to bring them up You could see some of the stocks like AV a AV was it AV EO, right? That one right there great great mover Let me bring up a two-day chart so you can see what happened So you can see that stock just literally just right just basically just popped Right here came out with some crazy news Farm suitable stock or from eight dollars and this happened right at 245 I mean you could see it right there just boom right there You could and remember you could train you have the new year I think just went from eight dollars got halted a few times went to 14 backed off a little bit And then from after like 330 think they're not stopped from 12 more than 12 20 bucks great great winner great mover like I said some of you here are constantly keep dreading like oh I missed the the game stop move. I missed the the curse move I'm gonna talk a little bit about that, but they're there every day. Okay, so it's all about being the right place the right time So that one did pretty well. That was unbelievable. And then We had the we had the Mara. Yeah, we had the Mara. Oops That one did really well. You could see a lot of the crypto currency stocks are doing great Mara riot I mean look at they all took major hits. Let me blow this little shot right here. They all took major hits I mean right with shut up like a rocket from 25 to 80 came back down to 35 and look where it is today It's almost at 60 now. So I mean they all did really really nice Regarding about yesterday and you could see on my right-hand side on the watch list. It's all green. It's all green. So Is it too late? Listen, it's never too late to get into the market It's never too late maybe certain stocks break all-time highs But you know what the biggest thing that you have to remember being part of cyber trading is that we all know that when You're in the market and you're trading this market. You got to know where and When to take that profit because when they start reversing on you you could see they obviously come down a lot harder than they go up I want to talk about some of the game stop the reddit stocks. You saw this happen yesterday I mean game stop believe it. It went to 350. This thing was literally what? What was the trading I dropped all the way down. It's the long-term chart the thing dropped all the way back down to $50 $50, okay major support levels and ensuring up 50 all the way to 350 again, but you could see yesterday This short did not feel well. I went from 350 and a drop all the way to a buck 70 Talking about having you know a major Heart attack right there, but that's how dangerous these are now. I did not trade the stock I mean I get sick it when I look at it You guys know and what Tom said yesterday. I'm a junkie when it comes to trading. It's not a bad thing of saying it It's just that's all I do. I trade I trade I trade I trade. I didn't trade something like this Because it's just you know listen. I would rather trade the e and the AB o then trade game stop. Okay, and But I did do I did do pretty well on AMC AMC came down That one had a good run my biggest winner was this one yesterday this thing I don't know what happened, but this thing just took off and let me tell you something Thank God I got out of it I lost money on this trade because you could see it did like a lot of nasty shakes right here and then all of a sudden They started popping and the buying it back when it broke this resistance levels right here when they got through that big iceberg order, you know, we all know here at cyber trading That's what we look for and I started seeing those orders getting out This thing ran from literally from 29 all the way to 40. I got out around 37 and I got in around 32. So I did pretty well on that trade, but Look where look where it dropped. Okay, you know, one of the big things that I say all the time You're not conservative. We are when it comes to trading. I Listen, just take the money run you hear me say it all the time and look what happens to think of reverse on you But I was that that's what really put me over the edge That one stop once I once I did well on that I was done for the day.  Also is obviously did pretty well, too. That one's starting to break out Jerry. No, they listen I told you the airlines, you know on keep an eye on the airlines I know I listen a B. A. It was a huge fan when the stock broke down to 100 I lost money back then I when that stock was 350 I thought it was a steal at at 180 and I bought at 180 after a 200 point drop And then I sold it at 150 and it dropped down to 100 I did get it back at 130 and I sold the right around 150 But you can see I mean there's a lot of stocks go long-term effect and I think the big news is that they sold a bunch of of their max jets to To Southwest Airlines. Listen, why would South where Southwest be so interested by in planes? Well, obviously traveling is making a big comeback. So that and also like I mentioned all the oil and Was it the oil and all the The energy stocks right here. I mean look at this thing I was talking to Tom about this yesterday. I mean look how look at this thing when it did it back in November It was $22 it's at 180 already energy stocks. They're all doing pretty well. Alright, so let's go Also, there's a couple of the stocks that I'm moving to So we got the big winner this morning. Let's talk about this one. This one was awesome. Okay, everybody did well YouTube's or somebody on YouTube's already asked me about this. Yeah, we traded the stock first thing this morning I think a lot of you should be done right now, but we traded that one You can see it at 830 you ran from a buck 50 to $5 stocks up 100 almost 200% It once it broke that $4. I know a lot of you got in here late and at like a 45 You didn't have that last push right there and if you look at the chat I did put in there. I says, you know what the stock looks pretty strong and so weird How I once I said that that didn't went from four and a random way to five But dollar moved thousand shares for a thousand dollar investment. You made five You made a thousand dollars quarter million a year. You're probably should be done for the day Go enjoy the rest of the day beautiful day here in New York. We should here enjoy it Weather's nice. You know what? It's not a full-time job Don't worry about it. They're there every day another stock only keep an eye on this one By the way, we're gonna keep an eye on these going into the open So some of you I've seen some of these eight that these full five-dollar stocks and we see them go to $20 30 so don't miss don't think you sometimes you missed a boat You know just if you did make money take the money and run But listen if you're here to work and you missed it don't worry You probably could still move another one that also made my I'm gonna talk about this one But there's another one lkco that also showed up by oh there she goes. She made a nice little pot Cheap little stock went from 90 cents to about 20 somebody remember this stock back in February this early February We're in for 50 cents to almost four dollars cheap stock Level one stock nice spread, you know this stock obviously I want to keep a close eye on it And trade this one. See how that one opens up But there's some really nice iceberg orders and that one this one's up about 181 percent 730 ran from like five dollars to about eight starting to trend down right now You know, I don't like go do look good trading something like that going into the open, but Things could change once it does This one's holding pretty strong right here. It's up by 30. It's up by 40 percent Bell stock went from two to about six dollars. He's doing well.  So this one doesn't look bad either. We're gonna keep an eye on this one What else that we got we got this ogi evio Another one that moved pretty nice, but um up about 16 percent This stock was this like I said same stock from yesterday. She's gapped up this morning But remember go through your journals make sure it how did you do with it? Was the stock that volatile could you have traded? I know that it was pretty crazy yesterday So it became like a level one for like a level five and like like that S. I. B. E. Another one that we traded went from eight to 18. She backed off a lot. It was a big short squeeze She's up a little bit this morning. She's she's building some support levels here up about 50 Want to keep an eye on that one that one's going on our watch list sppi So by 23 she's kind of flat right now since seven o'clock I don't know i'm not really sold on it yet, but i'm gonna put it on the b list You're not going on my a list And uh, this is another one ph un that we've traded to we've done really well with this stock Nice level one stock beginner stock, you know had a big pop right at eight o'clock this morning ran from buck 60 to 250 She's kind of holding here pretty steady Something that I like that kind of a trend in pre market and we'll see how she goes into the open But um, she's got some resistance levels. She's got a hurdle, but you could probably test three dollars I mean it looks like a major resistance levels right there. All right, so there's a lot going on And what is today today's two days thursday. So on a thursday, we know it's hump day You know, it's always a good day to trade fridays tomorrow You know, you know friday is not always the greatest I broke even last friday. I'm always looking at my calendar always write it down on my calendar So you have an idea what you're looking at what you're making what you're losing and so on But uh, anything i'm missing. I did not call out. Uh, lead is saying the The uh, you know what I saw that stock right here With the l there she's oh, yeah, there she goes Nice little stock right there. Good call. I'm gonna put that on the watch list. It is a new company.  We always have a new list that's gonna come in the afternoon We'll see how it goes and then don't forget today is thursday It's open house too. If you have not registered at 12 o'clock. I'm gonna go over level three and level four again You know, we always change it up always come and join us Meet some friends meet some people that are doing what you're doing Hear what the what people are saying who understands it who doesn't You know learn from the questions and answers So it's a great opportunity for you guys to go out there and see if trading is for you So we look forward to seeing you there in the meantime cyber traders from the cyber group room as you always know We'll be starting commentary at 9 30 once the market opens up So go catch up you have about 10 minutes for the open and then everyone on youtube facebook live We'll see you back here at 12 o'clock and back at 2 30 For the afternoon close to what to trade going into the closed market And if you always want to join us just like us friend us do a 9 dollar trial jump in the room for a week See what it's like to be in a real professional original day trading room With me and hundreds of other traders that are doing exactly what you're looking to do. Good luck everyone and be safe


Russia loses the most prepared and capable part of its army in Bakhmut. Oleksandr Sirsky, commander of the Ukrainian ground forces, has stated that the relevance of continuing the defense of Bakhmut in Donetsk Oblast is only increasing. Sirsky said, Every day of the city's defense allows us to win time to prepare reserves and prepare for future offensive operations, at the same time in their fight for this fortress. The enemy is losing the most prepared and capable part of their army. The Wagner Group's assault units. The commander drew attention to the latest statements by the owner of the criminal Wagner Group, private military company Yegevny Prigozin, who confirmed that the capture of the city would allow the occupiers to further attack with the use of army and landing units on combat equipment. This proves the significant role of Bakhmut in our group's general defense system. Thousands of enemies who died at the storming of the city are an explicit confirmation of that. Sirsky emphasised he added that every day of stable resistance gives precious time to reduce the offensive capacities of the Russian invaders.


Back to 2008, when the world was crumbling. The biggest point drop that we've ever seen is your money safe. The fall of Lehman Brothers. Everybody was like, you can't be serious, you're never going to find money and so it would have been the end for us. And we actually, that's a socap that in the name of our first investor who came in six months later, still in the middle of the crisis, was given to me. So, again, you know, socap saved our territory if I miss it. Socap attracts some of the best entrepreneurs and getting to see them on that stage has been tremendous as far as bringing opportunities to investors. There's this ideal of inclusiveness that I know socaps organizers aspire to and I'm just very proud to be a part of this community. The second is Berkeley Bay's social enterprise that makes best-in-class soccer balls that are fair trade certified. We specialize in fast-growing niche markets. Our goal is to really change the way that the industry works with the game and to really change the way that the industry looks at supply chains to make it more ethical and more sustainable. Socap last year, others at Coffee Shop and all of these like tables outside and I had a series of just incredible meetings with other investors and entrepreneurs who were looking for funding and I just was like at that one table and like a set of meetings and then people would just walk by and I like had all these impromptu conversations I had like one of the most productive Thursday afternoons ever just sitting there outside of the sun. I was just learning about the impact investing in space and two women that I was working with they knew about Socap and kind of dragged me along. The next thing I know I was on a panel at Socap talking about investing in Oakland and how important it is to invest locally. Socap has had an impact on my life in that I met the people who are now my partners. Socap is an environment where you meet people that you don't expect to meet. Every single time I'm positively surprised at who is showing up and I think that's the power of Socap.


Well, as we reported yesterday, Jed Copham, owner of Brainerd International Raceway, has died in a boating accident in Florida at the age of 46. Tonight, we have more local reaction. According to a release, Copham had been swimming from his parents' boat Sunday near Fort Myers when he went missing. The search and rescue teams recovered his body Monday morning. Jed and his wife bought Brainerd International Raceway in 2006, just 10 days before the Lucas Oil and HRA Nationals, which is the singest, largest race at BIR each year. The racing community lost their best friend, and he truly was the driving force for a lot of people getting into this sport and continuing in this sport. We say a lot. It's a family, and Jed wanted it that way, and that's the way it was, and it still is to this day because of Jed. Copham was a passionate racer and a popular figure at BIR with fans and racers alike. During his ownership, he improved the track and safety systems. According to friends, his greatest achievement was building a section of track that allowed the Raceway to offer road and drag racing simultaneously. Copham will be remembered for his impact on BIR, Brainerd, and the racing community. He didn't seem like an owner here. He was, like I said, another racer, a friend, another buddy to hang out with to come and look forward to hang out with at the track. BIR holds so much to so many different people for so many different reasons, and that is because of Jed. Copham is survived by his wife, Christy, two children, and his parents, Dave and Cheryl Copham. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.


What is up everybody welcome back to the channel in this video you guys I'm gonna literally show you What it takes to absolutely crush it with Amazon Associates now? If you've been following me for a while Amazon Associates was pretty much the first affiliate Platform that I really looked into as I jumped online in 2016 2017 and and and really just took my entire business online It's when I was inspired.  I'm not gonna be building anything offline I don't want employees. I don't want an office building. I don't want to lease an office I Don't want any of that overhead and the only reason why I was at that point in my life And this was about 2016 is because I had already done all that like I've been doing this for a very long time you guys online Marketing sells lead capture. I've owned in an actual, you know corporate Company brick-and-mortar office building, you know freaking 50 employees I was the CEO people came to work every day. I've already experienced that I've made seven figures in that I lost seven figures in that I've already experienced that whole offline, you know type of Business structure and as you even as your online business grows if if you do plan on really really, you know Depends on how how you're gonna grow it But but but even building a social media agency or building an affiliate marketing business depend on how how you're growing it You can start hiring people and start getting an office and all that if you want as well and and and still remain small and and and and still and and still crush it but in my case like with my business back then in 2007 is when we started 2006 2007 We grew we were growing it offline and we grew it big and so just that type of Overhead and that liability. I didn't I didn't like it like although I was making a ton of money more money than I ever made it before in my life I had 50 people that were working for me that were reporting to work every single day I had an office here in San Diego although I was I was somewhat successful. I Ended up losing it all And just never wanted that type of business again. I never wanted no matter what the product or service was I never wanted that type of business again So again, it just depends on how you're doing it even with it even with an online business You can still end up with an office employees and and and again It just it just depends on your strategy, man, but long story short what I'm trying to say it was in 2016 Into 2017 when I'm like man, I just want to make money online like I don't I don't care about anything else Like how can I crack this code? What's it gonna take? And so as I started doing, you know research online and and on YouTube I came across affiliate marketing and because I was like man, what's the least overhead? What's the least expensive? What can I jump in if I had no money and and and and where do I start? And so I I literally stumbled into amazon associates I start I stumbled into click funnels with russell brunson and so It was it was a video that I dropped back in let's take a look at it back in January of 2018 this is this still to this day, man I'm still now that now that I'm monetized on YouTube now that YouTube is actually sending me money This video I'm still making money on and that was a video that I made in in in January of 2018 But as I made this video It's when I was getting started and I was just simply a tutorial showing people how How to post their link on Facebook how to post their Amazon link there is there their affiliate link on Facebook? And and start getting some organic traffic and so many people watch that video shout out to every single one of you Obviously, you know, I got a ton of people that liked it and you're always gonna have the haters man Shout out to every single one of the 87. It's all good man. I love you guys But I had so many comments, right? 199 comments on this video Actually a couple of them are mine, so let's just call it 197 but Almost a couple hundred people, you know commented on that and and I just I would always reply I think I reply. Yeah, I've replied to every single one of them, but I Truly believe man 99% of people are still doing it wrong and it's because of the questions that I get from this one video And so I wanted to drop a video on what it really takes and although I'm not an affiliate with Amazon anymore And the reason for it, let me make this clear.  This this is little money like it's little money like Amazon first of all if you want to sign up you could totally do it. It's free. Let's let me show you where and how But as you go in and set it up Look at the actual like you just come to the page and come to the very very very bottom and you'll see Amazon You should see Amazon associates This is where it used to be I'm pretty sure it's here. I know you guys are probably staring at staring at it right now And I'm just freaking blinded by it Let's um Actually, let's see if it's up here. My bad you guys. I'm looking at the very very bottom Here actually not that's a suit. Okay right here become an affiliate. Yeah So all you do is click on that and then you just go through the set the simple setup process They'll ask you a few questions. They'll ask you for a website And at that point I didn't have a website. I didn't even have a landing page I had I was messing around with click funnels at that point But didn't really have anything up at all. And so what I used when they asked you for a website I used my Facebook business page and and when they ask you questions just say, hey, yeah You plan, you know running paid traffic you plan on running posting it on social media and and that's how you get approved You got to go through an approval process But it's simple it's super simple and you guys should shouldn't have a problem with that at all We just go through go through the simple steps and you guys can totally do it But as you go through and as you start reading, you know the fine print I just knew that the percentages were so freaking small first of all tons of shit on Amazon is cheap Right, that's why we're all shopping on Amazon You could find every product on on Amazon and in all of it is affordable well majority of it, right?   So it's like dude like you're literally making pennies man in my Opinion now some of you guys that are watching this you're crushing it with Amazon affiliates And I'm gonna show you guys how you're doing. I'm gonna show everybody else how you're doing it And so I just decided not to not to pursue that But as I continued on my journey and as I as I started seeing the ones out there that are actually succeeding That's what I'm gonna show you here right now because I just came across a YouTuber and then I started to click on it on his links and that's the thing man As you're as you're following people start hacking them start really dissecting their freaking their pitch or their links or their setup Or their landing page you have to hack The best ones out there right and that's what I do man I'll look in a different, you know different people and I'll I'll start clicking on their stuff I'll even opt into to their stuff to see where they take me you have to and a lot of times I even buy people stuff. I'll buy their stuff just to see where they take me, right? And and so you have to hack people man in a good way and so I ended up looking into Let me let me show you right here. Let's see Jevon I think that's how you pronounce the name Jevon Dovey Shout out to this guy man shut out to this guy.  That's the least you can do I'm putting out this knowledge hoping that it that it that it impacts someone And so all the support I'm asking for from you guys man is freaking comment comment or like it or share or subscribe or something That's what you got to do man if you want love back you got to share the love you got to share the love And so I'm always commenting on people's videos right? I don't even know this guy That's the first time I see his video But I watched it because I'm interested on on the youtube setup and I'm like damn This guy freaking has it going on and so what I ended up doing is I ended up looking at all of his links in his description all these freaking affiliate links and so Here's what was going on and here is what's going on So as I'm reading all my comments from this video right a lot of people are still trying to post that link on social media Which is cool But in reality, it's not going to do anything for you man at all at all at all. So it's like When you take your affiliate so so you come over here to amazon you set up your affiliate Um, um account you start looking at all these different products with amazon because you could promote any product You start looking at all these random products and you think that oh, it's black friday You know, let me freaking post this link ain't no one buying it man Like they're not like organic traffic is dead first of all if you think you could just post your link on facebook Or on linkedin or on twitter. It's like dude. You better have hundreds of thousands of followers On instagram you better have hundreds of thousands of followers on youtube for any of that organic traffic To actually click on your affiliate link and go buy some shit from amazon Like it's just it's just not going to happen that way until you have a huge huge audience So to tell you the truth That's that's number one. You need to have an audience. You need to have either thousands of thousands of subscribers on youtube Or or literally thousands of followers on every other platform in order for organic traffic to work for you. Okay That's number one and then number two you absolutely have to be building a youtube channel That's what this guy is doing over here. So this guy shout out to jevin This guy 409,000 subscribers Not only is he getting a freaking decent check from youtube every month from ad money ad sent money ad sense money Not only is he getting that check every month But he is a major major amazon affiliate major major amazon affiliate and so Number two advice is that you have to be building a youtube channel And you have to be building it around a specific niche. That's what this guy is doing.  And so what he did is Number one he built a youtube channel He started a youtube channel started talking about that product or different products all within that niche right number two He picked a niche and he started he started talking about everything in that niche And then all the products that he is simply doing tutorials on They're all listed on amazon and so here's what he ended up doing And so here's how you crush it in 2020 with amazon affiliates you guys. So back when I did this video It's not about it's not about posting your link organically. That's on all these other platforms That's not how it's going to happen man. It's just it's not that's not how you're going to do it in 2020 You got to be building a youtube channel. You got to be talking about that specific niche So so don't just try to grab random products off of amazon and post them everywhere And and just and just spray social media with them right Pick a niche pick one niche and go start talking about different products inside of that niche. Okay That's the biggest piece of advice and and you're going to do that through a youtube channel So so not only are you going to be able to build up revenue from adsense from from youtube youtube Can start sending you a check every month not only is that going to be a huge huge benefit But you're going to be able to build this audience and now as we come to your channel We're going to look at you as the authority figure in that space This guy jeffin dude 409,000 people are following him because they're all getting tips and tricks on how to freaking build a youtube channel lighting microphone camera all that stuff and guess what Again, not only is he going to make money from youtube because so many people are watching his shit and ads are running all day every day But in the description in the description He has all these links That are going to amazon products So if you want to buy the camera that he's recommending in the video Click on the link it takes you to amazon if you want to buy the mic that he's talking about in the video Click on the link it takes you to amazon So that's how you have to be doing it in 2020 man. There is no other way around it You can't you can't you can't half-ass it man And that's why I wanted to cut this video because back when I cut this video back when I made my video back in in january of 2018 So many people commented and and and so many people were looking for the magic pill They were looking for that super bullet They were looking for that magic tip on on how to make money with amazon associates And so I just truly believe that's how you have to do it like you have to have to be building a youtube channel And also let me mention this you have to pick a niche where the products are pricey electronics Shout out to that Filipino guy Freakin um, um, what the hell is his name freaking um He's on youtube as well. It's a decent amount of followers for sure. Um Damn, I forgot his damn name, but he he did all this right he killed it with amazon associates And he was doing reviews on headphones electronics and again So you have to pick a niche man where the price point is high because again The reason why I don't mess with amazon associates is because I don't have a niche like that Any kind of niche like that? My niche is online marketing and social media marketing so it doesn't fit any product on amazon any retail product like that That's why i'm not on it and then and then number two because the commissions are so small So that's why these guys like the jevons and like the other microphone the head. I mean the headphone guy These kind of guys are picking products that are hundreds of dollars and sometimes thousands of dollars Because again amazon pays out such a small percentage where If they're gonna recommend anything The commission better be worth it and even even at freaking shit, man Let's keep it real even at I mean, I'm telling you man amazon pays anywhere from four to eight percent I think the highest is like 10 percent And so even at 10 percent I got to have people buy a hundred dollar product just to make ten dollars Like that's freaking crap like that ain't worth my time But again, if you're fired up about a specific niche and you can find those products on amazon Then that's what you want to do build a youtube channel Start talking about these different products and and have those links in the description Okay, have those links in the description and just pick a pick a product or pick a niche where the products are expensive Okay, not exactly cheap not not crazy expensive But but not not cheap either right not cheap either because again the commissions just aren't aren't going to be worth it. So Again, this dude right here jeffin Shout out to jeffin Making money from youtube ad money. Okay, and then also let's go click on some of his links. So where is he taking me? Everything mentioned in this video my entire youtube studio gear list I click on this one link And it takes me to his blog or his website Where I can look at all these different products. Okay Let's see. Let's go to categories or let's see what what what he has on his homepage. Okay, look Just on the homepage alone. I can see everything. So there's all the lighting and there is the link to amazon And every single link takes me to his affiliate amazon link This is how you do it you guys. This is how you do it. This guy right here picked one niche Started a youtube channel and started talking about different products inside that niche and every single product is product is expensive and every single product is on amazon so He didn't have to go out there and create his own products He knew that the entire planet is already on amazon. So he's like man I'll just start making commissions by recommending products on amazon and and that that's how you make it with a With becoming an affiliate. That's how you're going to make it as far as making money As as an as an amazon associate or affiliate whatever you want to call it. So I click on this link And there is his username right here at the top And if I look at that 499 Look, dude, there's no way in hell that you guys are going to take this link And just share it on social media and people are going to are going to buy it right away Like that's not going to happen. And that's what I was kind of showing over here I was just I was showing how well the whole purpose of my last video back in january of 2018 Was simply how to post your link. It wasn't it wasn't how to make money necessarily It was just simply how to post your link And and so so many people commented wanting to know how to do it as well And and now in in 2019. I'm just telling you man Here's how you got to do it like after analyzing the entire industry and analyzing the game and following different people And seeing what everybody was up to and seeing how they're doing it um That's how they're doing it man They're building a massive youtube channel talking about that product putting the links in the in the description And see as as you can see also man here. Let me let me point this out as well This guy he's sending me to his web page where he's not facebook pixeling me, which is very very interesting this dude I know he's not dumb. He has it going on. He has a big following But jevin why are you not facebook pixeling everyone who lands on this page? That's what I don't understand But it's all good Over here. He's getting people over here and and people are opting into his email list right there Where when they opt in he then builds an email list and sends them offers through amazon via email after that so He's hitting it with youtube. He's hitting it through his email list And that's how you got to crush amazon associates in 2020 man You got to be fired up about a specific niche and and that's why I truly believe a lot of people are not A lot of people are just trying to make money They're thinking they can grab a freaking yoga mat on amazon become an affiliate and share the yoga mat on social media And someone's gonna buy it So I do that's not how you're gonna do it man If you're fired up about yoga go build a youtube channel start talking about it every freaking day Build a following get a bunch of people to subscribe build your little tribe and start putting your links in the in the description And don't just put the link directly to amazon what I would recommend is doing exactly what jevin's doing right here Create a blog page like this And and you can simply do a blog page like if you like I use cartra for everything and in cartra Click on the green button And you can come over here and create All these different types of pages squeeze pages Video sells pages. Thank you pages. You can create all kinds of pages But also you can click you can create blog post or blog Blog pages.  This is how jevin's doing is how the top Producing amazon associates amazon affiliates. This is how they're all doing it, man. They're fired up about a specific niche They're talking about that on youtube. They're building a Subscriber based on youtube and in that description is a link to their web page Where they have a list of all of the freaking products and every single one of them takes you to amazon, okay So that's how you guys got to do it. I click on this one It takes me to amazon and look at the price of this product 209 bucks 200 bucks And and here's the thing man. Here's the thing here and here's where i'm gonna end it because I think I said everything I need to say That's a 200 dollar product, man. That's a 200 dollar product. Okay His commission on that is 10 max 10 percent Doing all that for a 20 dollar commission. That's just not my cup of tea man. That's just not that's not enough money for me Man, it's just not it's just not But again the reason why it's working why i'm assuming it it's working for jevin is because he's building a youtube channel Therefore he's making a ton of money with youtube ad money And he's building it around a niche where there's a ton of different products So if he's selling a lot of these different random products, and he's selling multiple multiple multiple products per day Okay, well then it can add up it can add up But if you're just doing one here one there, it's like dude, you guys are not going to make money with amazon associates at all He has a ton of products. And so if I click on this one, let's see how much this one is Look at that 209 dollars 209 dollars And his commission is 10 percent So it's like dude, that's what i'm saying, man. You got to be selling a few of these per day To to make it worth it, man And that's why man unless you're gonna go all in and that's what that's what i'm saying You got to go all in you got to go all in shot to jevin He went all in with camera equipment And and and he was smart to become an amazon associate to just start recommending everybody over there And here's the thing about amazon too, man Because I clicked on his link. Okay, because I clicked on his link Let's say I don't buy that product And I just simply come over here and I want to buy a book instead Let's say I come over here and I say, you know what forget the camera the damn camera is too expensive I'm gonna come and buy a book and I'm gonna go and buy the blue Ocean I think that's what yeah the blue ocean strategy.  I'm gonna be reading more books than I've ever read it right in my life And so Let's say I I say screw the camera I got to go buy some freaking toilet paper or I got to go buy a book What so what what's somewhat cool of of amazon is the fact that his link Because or or yeah because I clicked on his link initially There's a cookie following me for the next 24 hours So for the next 24 hours, whatever I buy on amazon, he's going to make that commission So that's pretty cool. I mean, that's a that's a cool way to look at it Um, I don't buy the camera.  Let's let's say I go buy this book. I get the paperback, you know version $15 he's literally going to make about four percent Which ain't nothing and that's why man. What's four percent of 15 bucks?  Are you kidding me? Is that the real math on that you guys am I tripping? So it's $15 $15 times four percent That equals dude.  Okay, well That's that's what i'm saying you guys. That's what i'm saying. That's amazon is to associates for you That's that's amazon associates for you So if you're going to be a book person and you want to be recommending books to people Build a youtube channel build a youtube channel So you're building up the revenue for this ad money Okay, and then you're able to put the links in the description Drive it to a page where you have a shitload of books listed. Okay, let's say you come Let's say I come to your page and and you have home categories top creators. Well, you're gonna have home top recommended books and More books and you're gonna have a freaking tab that takes me to a list of freaking 3000 books This guy right here featured categories. Okay, so he has other stuff going on over here, but That's how you're gonna have to do it man. That's how you're gonna do it and make sure that whenever people come to They click on the link in the description, right? They come to your page. Make sure your facebook pixeling. I don't know what's going on with jevin He must have some other tricks up his sleeves but He's not facebook facebook pixeling anyone that comes here Um, and maybe he's just not running facebook ads. Maybe that's just not his thing facebook ads instagram ads maybe that's he just doesn't need to do it because From the looks of it. He's already crushing it on youtube. This might be his only platform and his number one platform Um, you could find him on twitter. You can find him on facebook. You could find him on ig But for what he's doing? paid traffic May not be his thing And and may not be needed for what he's doing and that's why he doesn't care to to track whoever the hell is Lighting on this page, which I would highly recommend, you know tracking, but um That's how you're going to do it in 2020 man. And so for this page right here a simple blog page I provided a 14-day trial, you know for for for kartra So profit with kartra dot online that link is in the is in the is in the description For anyone who sets up their 14-day trial, please comment and let me know you did We'll set up a free strategy call Where I'll walk you through kartra and set up your entire campaign for you Free of charge you get my time for free I can help you with that for sure and make sure you get off, you know to a fast start So step your game up you guys build a youtube channel in in 2020 Pick your one niche make sure that products in that niche are higher priced products Okay And then drive that to a landing page or some type of blog page Where you can start tracking people start getting people to opt into your email list And you can you can list all of your different products on your page Where people could start clicking on it and buying your stuff Are you guys just make it worth it man? Because again the percentages aren't quite there They're not that high so you're gonna have to really work for it. And that's why What most of the amazon affiliates do the top producers They also build a youtube channel because they're they're catching money Over here While people are also buying lower ticket items over here. All right you guys so hopefully that helped man Step your game up affiliate marketing 2020 Is where you guys want to be all right guys over and out. See you on the next video. Peace


When you look back at the tape today or maybe on the way home or this morning Was there anything that you could really pinpoint as to maybe why some of the offensive line issues were there Or why some of the more cases struggles were there a little bit more? Sure. I think when you look back on it like the thing at We were very clean operating and I think you get in a game like that, you know, they they held the ball for a long period of time, you know, we held them you know situations of field goals there, but I think sometimes you start pressing and Which we really hadn't done a lot of this year, but it was magnified yesterday. You could see it all over the place and You know, we just got to be cleaner operationally Nobody needs to do more than what their job is and sometimes you got to understand when the journey is over and I thought last night and a lot of that you know get Carolina credit I thought we pressed too much at times to try to You know, but whether you will call it providing a spark or make a play that necessarily wasn't there and I know I asked this last night, but There it's now, you know about 20. Well, I guess what 16 or so hours after is Marcus still you're starting quarterback like You know, here's why I think those questions sometimes are comical And there's nothing and I understand why you got to ask him It's one of the things that will get a headline to put your articles in the link economy, you know And it's an important position But our feeling about every position is we're objective and we've done the same thing all year We evaluate everything week to week and there'll always be Competition and it's our job to make sure we're doing the right thing for the team. Whether it's at left card you know Picker punner safety corner They all five on kickoff You know the right card on punt We're gonna look at everything every week and we're gonna try to keep competition going and so You can try to pin me down you can ask it seven different ways and I'm gonna give you the same line that we've been using all year but I understand the question understand why you ask because it's that is about the quarterback and And that's a premium job in this in this league. That's what drives attention and eyeballs and certainly clicks But that's that's the truth Mike and that's what we do every week If I could just slip one more in it. What is it that? Has given you the confidence that Marcus is what what has he done to week over week solidify that role for you? Like you can keep asking different ways. I'm gonna tell you the same thing we value it everything Every day every week It's our job to make sure we're doing the best thing for the team short term and long term. So Can I ask a third time? Yeah, I'm all right. Okay. All right. Thanks. Thanks This will sound like a third time to you, but it's Maybe come out of from a different angle Does the fact that you've got extra days allow you to take a breath and evaluate? Everything more whether it's the quarterback or that, you know left guard or whatever special teams position You know, you got to make sure it's part of our job Josh Whether you're on a short week or you got extra days that you're always, you know looking for ways to improve Everywhere, you know what we're doing schematically You know personnel wise You know yourself scout, you know, that used to be the old adage and you people waited to the buy I don't know any but it's doing that anymore because of the amount of data You're able to get it at such a fast clip now and the way that the business is gone The amount of help that you have I think it's pretty standard issue that every team their self scouts or That information comes a lot quicker. So that's something you do every week So you're trying to stay on top of it you know Reality is what we've been going, you know through training camp and now after 10 games, I mean we're Middle of November and we haven't had our buy yet, you know shows you the clip we've been going So hopefully the next couple days. There's a lot of things that you can reflect back on and As bad as this feels, you know losing those two games in five days is You're still in it, you know, it's the way that everything is set up right now And there's opportunity and we got to get back to work and find a way to be Chicago Thanks, sir. Thank you And you mentioned not even the bio you still got three more games before the buy So how much of this extra time off will you allow the guys just get away get a little bit healthier than they are normally this point of the year?  I think it's Our players not just physically. I think mentally a couple of days be good for them Certainly our temple will slow down not having to play on Sunday, but why do you try to get ahead? Chicago and the back to what I was talking about with Josh, you know maybe maybe you get a lecture sleep and a little more clear-headed and Look at it again and Just try to find better solutions Back turn Joe Michael anything else. Yeah, sure our way Yeah, I know I thought I have a little more time When you look at kind of the defensive performance the last couple of weeks as well Is where is I guess the some of the breakdowns may be in kind of finishing the past rush and the pressures that you guys are trying to deliver I mean everything different, you know the chargers were different challenge, right they did it they farm brand they they led the league and Passed a test for a game and they almost hit that mark and Justin Herbert hasn't take a lot of sacks, right? Like your dad 10 for the year the amount of drop backs they're doing it It's a testament to him and the line and how quickly he's getting that ball out So some of them it's not like he's back there on seven-step drops and holding it either So there's a lot of different different obstacles and yesterday, you know, they were they ran ran the ball They popped a few of them But you know, they ate a lot of the clock too and then they did hit a play pass or two Off you know off the action, you know, they had the explosive after we scored the When it became 13-9 right the one they had to marshal Off off a play action and we got to do a better job tack on that that became an explosive and allowed them to go down and and score again, so You know that was probably the most rushing attempts we've had in a while and They kind of just stayed with it It was two three and then you know, they had a couple four or five and then they pop Well, 15 you know, I run give or take care there and then they able to hit a hit a big pass like that and Punch one in that way and then they hit the one on the bubble screen That we were out leathers the first touchdown. So there's a completely different games Mike, you know So there's that's just a microcosm of how different the issues are week to week and sometimes series to series You mentioned obviously at the start kind of starting to press and that you guys have really done that this year Mm-hmm because of that. Did you kind of feel like it was a snowball thing? Yesterday a little bit in every phase there was a snowball, but I thought felt that it Slowed us down at times where you know Early when you had a building probably take a lead that second drive you get down there and Whatever reasons, you know, you know you get pushback and penalties or negative plays For different reasons where I think really hurt us And I think you know, you get the ball and it's it's a low scoring game And you get back there too and you know You rush some things and you get another penalty the first drive you got and then finally we got something going Yeah, I did, you know because there was plenty possessions left even before Hodges touchdown and That that's what that's what I mean by that We got to understand it because when you think I look back as ugly as it felt at times Still got the ball back down seven with a chance to go win it This will feel a little philosophical to you probably but is there any value in The fact that this was a dud across all three phases that there was you know, that you know, we're all in this together. That was yeah Yeah, I mean Josh. Yeah, I mean because It just proves, you know the challenge every week that if you're How hard it is, you know how competitive this league is that you you've got a focus It's a hard thing to do over 17 games is to not ride the The roller coaster you got a short week. You got to flip it and obviously Carolina did that better than we did I think they come they're coming off a tough loss to us in a wild game two weeks ago or not even two weeks ago and they go out to Cincinnati and it was ugly and They came back and prideful men over there and they got they got some really good players up front and they got they got off and they We didn't start very well and it and that game got got going a divisional game and I thought they won both lines of scrimmage So it proves your point no matter what you did the week before or two weeks before You've got to bring it Every single game and that focus has to be there if you want to sustain any amount of success in this league because the challenges regardless of record is Is high and that's what I love about the NFL And I under different subjects. Well different from my first question I'm sure it can be difficult to evaluate a backup quarterback in season the way things are work But how do you feel about Desmond where Desmond is and what he's done since? You know the beginning of the season Same way I feel about a lot of our young guys, you know, we Well, you have to get them ready to play, you know corner Armstrong guys in camp. It's injured. We bring him back You know, he has to start a couple games Everybody we've tried to develop on your roster where they've been on practice squad kowsky Now he's up and playing well on special teams. You know, that's our that's our job You know Colby Gassett guys had to start some games at left guard Play primary on the right side That's our job. I mean we we're here to develop every player on the roster So I feel the same way about all all the guys we got Thanks, oh I give that Yeah, Arthur just the fine line between Extending plays trying to make something the most out of nothing and pressing because we've seen countless times Marcus Stay on his feet spin out of something flick a pass to Cordero in space like you know extend to play Is the pressing is this just like a mental lapse where there's nothing there and then the Individuals just tries to make something out of nothing kind of a thing. It's what's that fine line that you're okay with I guess Yeah, I mean obviously you don't want to take somebody's initiative away But what you what you don't want to do and there are different reasons, right? I mean God might be open. You may somebody loses up front one-on-one. They have to protect some break down and so, you know, you you're trying to extend the plays and and You're pressing and maybe try to rush a decision that or something. That's not there And it's it is a fine line because there's times where better extent plays and That creativity is a lot of some opportunities and you see that around the league whether you're looking at quarterback play You're looking at Kansas City or Buffalo What do they do? You'll see Josh Allen or back to my home's do that and it works out well, but what you can't do is when you're pressing in You know, you're You're going and extending it not realizing when that journey is over that that's where the fine line is