continue on. So, yes, thank you. Thank you Kiran for that. Let's pray and we can get started. Let me just have a word of prayer. Heavenly Father, we are so grateful, Lord, that you have carried us. You have brought us, O God, through to the end of this course. And Lord, we thank You for Your presence in our lives. We thank You, Holy Spirit, that Lord, You are bringing Your Word alive. And, God, every word that we are learning, we pray that, Father, God, that You will strengthen our spiritual walk with You. And Lord, Bross, close it to You. And Lord, the mandate which You have given us, Lord, to serve You here on the Earth, Father, that You will empower us, Lord, to do that and do that well. Father, we commit ourselves, Lord, every student who's part of this course, let your hand of blessing be upon each one. We thank You. We commit this session, today's session, O God. We pray, Holy Spirit, that You will emphasize and highlight, Lord, the things that we need for our lives. We thank You once again. In Jesus' name, we pray. Amen. Amen. Okay. So, as I said, we will spend some time recapping, recapping what we have learned in the last class. The last class as such, you know, we were unable to complete it because I was having some power issues from my side here, internet and all that. But what I'll do is I'll quickly recap, starting at chapter 24, you know, for the sake of other students who have missed the class and those who are on e-learning, because that video was not uploaded. So I will need to recap. I hope this batch will bear with me for doing that. All right. So here we are. We saw how Paul was taken from Jerusalem and he was brought to Caesarea. And the main reason why this was done is because the commander in chief, you know, he realized that if Paul were to continue in Jerusalem, there were men who are waiting to kill him and they had planned with the high priest and the council to do that. They were so zealous to kill him that they said that we are not even going to eat till Paul dies. So that was the zeal with which they were waiting to kill him. So finally he was brought to Caesarea in a very wise way. They brought him, you know, with troops and the timing was planned such that he's protected. And so he comes to Caesarea. Here he is handed over to Felix, the governor and the person handing him over writes a letter saying, okay, here is this man and he needs to be right or he needs to, like, we need to know what mistake he has done so that if he is free, he can be set free. But if he is guilty, then he can get the punishment that he deserves.  And we saw how after five days Ananias, the priest comes by along with a speaker by the name of Tertullian and Tertullian with all his wonderful flattery and praises to Felix begins to make the accusation. And then, you know, he says about Paul that this person that he is a great trouble for the Jews. So he calls him a plague. He calls him creator of dissension. And, you know, he says he's the ringleader of the sect of the Nazarenes. So basically the picture which is portrayed of Paul is as if he's a rebel, as if he's leading people astray with all kinds of wrong teachings. And, you know, as if he was such a troublemaker that he was seized in the temple.  So lots of accusations against Paul. But now Felix has to decide whether these accusations are true or not. So now that Ananias the priest has presented his points, Felix tells Paul, okay, come on, you defend yourself, you share with us, you know what exactly you have done. So, you know, this is one passage from where we can, in fact, when Paul tries to defend himself before all these rulers, we will see later on that Felix will be replaced by Festus. And then later, you know, Paul will talk to King Agrippa as well. We understand a little more about the life of Paul. So, you know, all these descriptions, because our course is also not just about the work that God released through the apostles and believers of the first century, but also spent more specifically Paul. We have understood his personality, we've known that he's so passionate, but a little more about his upbringing, a little more about his encounter, even in Jerusalem, he narrated it, you know, how he had that encounter with Jesus on the road to Damascus. So we are coming to know a little more about Paul in detail. So now Paul begins to talk. Okay. So now Paul explains, he says, look, I was there in Jerusalem, no more than 12 days to worship. They did not actually find me the way he's calling Paul a rebel. Paul explains and says they did not find me disputing with anyone or inciting the crowd, inciting the crowd is like, you know, inviting people against the Jews or the authorities. Paul never did anything like that. So he is explaining that and he says, look, these people cannot even prove the things which they are accusing me of. However, he does confess of something and that is he says that he is somebody who follows. Remember, we said that the Christians, those days were known as the followers of the way. Okay, way, WAY. And so he affirms that and he says, yes, I'm a follower of the way. I worship, I worship the God of my father. He's trying to make an appeal saying that he is not against the religion of the Jews. Okay, so he said, I follow the God of my fathers. I believe all the things which are written in the law and in the prophets. And then, you know, I have hope in God. And then he begins to explain, he says that, look, I was only talking about resurrection. Okay. And yeah, and I also believe that I must have a good conscience without offense towards God and men. And that's what Paul tried to do. You know, that I explained to us last time that this verse 16 is so commendable because as a minister of God, sometimes we get caught up in doing one or the other. We try to maintain a good conscience before God and we don't care about people or whatever they want to say, let it be, you know, whatever they think about my testimony, let it be. But on the other hand, sometimes we tend to please people and we are not true to God, but Paul, you know, he gives testimony and he says, look, I'm striving, I'm striving to have a conscience without offense toward God or God and men. So he is trying to explain himself just the way he spoke earlier when he stood before the council. He said, I have had good conscience. I've done things based on the correct good conscience that I have towards God and men. That's when he got slapped, if you remember. But he continues to say the same message that I'm actually not guilty. I am following the law of my fathers and I believe in what the prophets have said. And after many years, I had actually gone to the temple and they did not find anything wrong in me. However, when I started to talk about the resurrection, the crowd began to sort of get upset when he stood before the council. If you remember, there were Pharisees and Sadducees and he brought up this issue about the resurrection and there was a contention. That's when the commander decided that he should take Paul out of there because of the fear that he is a Roman citizen. If at all something happens to Paul under custody, then the commander would be blamed. So he explains himself in this manner. Felix, once he has heard all these matters, instead of making a decision, Felix could have made a decision because he is the authority at this time. However, he listens and what he does is he says, okay, for now, let us adjourn this meeting. I will wait for Lysius, the commander to come and then we will make a decision. So basically, it's a procrastination tactic. Procrastination is we'll do it tomorrow. We'll do it day after. So he does that.  And then after a few days, he comes back with Drusilla, his wife who is Jewish, because once again, he wants to hear Paul out. So the thing about Drusilla is that we know that it was not the right kind of a marriage. It's likely that he had, she was in another marriage and Felix had seduced her into marrying him. So there was something wrong with the marriage. So when she brings his wife, at that time, Paul continues, he shares and they are ready, both husband and wife, they want to listen to what Paul has to say. So Paul narrates. But you see the context, Paul understands that this man needs to know the truth. So he does not put the gospel in a very, very, you know, it's okay, whatever you do is fine, that kind of a way, because he understands that this man has to come to repentance. So he reasons with Felix and obviously Drusilla was listening. He reasons about righteousness, about self-control and about judgment to come. So he is telling him the gospel. He's being truthful about it. And when we know that the Holy Spirit brings conviction, right? So look at this. Isn't it a great way in which Paul has displayed his courage? He's standing before the authorities and he could have said something nice and escaped. But he didn't do that. He shared the truth of God's word and Felix heard about judgment, about doing the right thing. He realized that he was actually in the wrong. So he got scared. He was afraid.  I'll talk to you at a time which is convenient. I'll call you at that time.  Now, later on in his lifetime, did Felix hear and respond to the gospel? Again, it is not recorded by Luke though. We would have to look into other historical reports to see, you know, whether he really responded to the gospel. But here is Paul, you know, standing up and speaking to the kings. You remember? It was prophesied over him. God told him that you are going to stand before kings. You're going to take the message to the Gentiles and to the kings. Even though this setting was unusual, he's under custody and yet God is making it happen that he's standing before kings and proclaiming the gospel. So, when you look at the way Felix dealt with Paul, we realized that he was not responding to God. Maybe he, you know, there seemed to be like a hard heart where he knows that Paul is innocent. Look, if there is something to convict the person about, that could have happened immediately, isn't it? But here is Felix dragging it. Another reason is that he does not want to admit his own sin. If he admits his sin, he has to deal with the situation. He is in a wrong marriage here or he hasn't done it in a righteous way. He will have to repent of it. He will have to take steps to show God that he's living a righteous life and Felix was not ready to, you know, come clean before God as well. And which is why we see that after listening to the testimony of Paul, he's not really doing anything. He's just dragging it. Okay, we'll listen to you tomorrow. Then after listening to the the Gospel that Paul shared, Felix is saying, I will hear you at a more convenient time. You know, again, the Gospel is for now, isn't it? What is a convenient time? Who knows what happens to a human being tomorrow or later or next moment. So, the Bible encourages us that salvation is today. It is right now. And every person, the moment they hear the Gospel, it is wonderful, you know, if they respond positively to the Gospel. But Felix is dragging his feet on this matter. And he's not even releasing Paul. Now, another thing that we see here in Acts 24 is that he wanted money from Paul. So, he's going back and forth, back and forth on this matter. And he's just keeping Paul in custody. So, apparently, two years, Felix dragged the matter. So, in Caesarea, you know, Paul is there for two years. After two years, you know, Festus, there's a man, another man, he succeeds, Felix. Okay, and Felix is leaving Paul in custody also because he wants to please the people. Because, you know, like Ananya, the high priest had come. And so, he seems to have affiliations with the people. So, he does not decide based on justice. Okay, now, the next person Festus, what is he going to do? Is he going to be any just to Paul? Let us see. So, now coming here, this person, he goes up to Jerusalem. And over there, he meets with the council, you know, people involved in the council.  You know, let him present his case over here. And then, you know, we will make sure that we will, you know, kill him. So, there was this whole plan to kill Paul. And Festus was encouraged to have the trial in Jerusalem. Now, once he was there, he comes down to Caesarea. And the next day, he sits and he asks Paul to be brought so that he can hear him. Yeah. Again, Paul, he defends himself. He says, neither against the law of the Jews, nor against the temple, nor against Caesar, have I offended in anything at all. So, Paul is quite firm that he has not done anything against his conscience. He has not done anything against the people who he is being accused of, sort of, you know, putting them down or going against. So, Festus, you know, he tries his best. He asks him, okay, come on, Paul, are you willing to go up to Jerusalem? Over there, we can judge you, you know, concerning these things. So, Paul, he says, I stand at Caesar's judgment seat, okay, where I ought to be. So, Paul takes a stand. He understands. Felix did not do anything about my situation. And now Festus is trying to put me in a difficult spot. If I go to Jerusalem, I might be killed. So, he uses the knowledge of the law of the land. He has a Roman citizen. He had the right to appeal to Caesar directly. Now, Caesar is the highest authority in Rome. So, he decides, okay, there's no use talking to Felix and Festus and whoever else. So, he says directly, I appeal to Caesar, okay. I stand at Caesar's judgment and then he goes ahead and he says, I appeal to Caesar.  I'm not commented anything deserving of death. I do not object to dying. But if there is nothing in these things of which these men accuse me, no one can deliver me to them. So, he does not want to die under their hands and he just appeals to Caesar. So, Festus, he takes up this request and says, okay, you have appealed to Caesar. I'm just going to send you to Caesar. End of matter. You no longer will be kept here for trial. But we are going to send you to Caesar. But around that time, we see that King Agrippa was visiting, okay, Caesar. Now King Agrippa is in the lineage of Herod. We have seen Herod, you know, the different Herods and all the things that they did evil.  And then, you know, later on in that generation came another Herod who killed James in the leadership of the early church. So, these people were hostile to the work of God, but they were aware of the work of God. So, Herod was aware of coming from that family, I'm sure. He would have been aware about Jesus and the church and all of that. So, here is King Agrippa, okay, from that family. And he is coming with his wife, Bernice. Again, we learn that this marriage also was not the righteous marriage, okay. So, people say that there was incest.  So, here in this case, it is somewhat like that, okay. And that's what some historians say. So, there was something wrong with the marriage arrangement which Agrippa had with Bernice. And they came to Caesarea, they wanted to greet Festus. And when they had been there for some time, Paul, you know, Festus, he wanted Paul to be brought before Agrippa as well, okay. Now, we know that already Paul had appealed to Caesar, but still, you know, Festus thought, okay, this man is around. Let him also speak to King Agrippa. So, he brings this matter before Agrippa and, you know, he says, okay, certain such accusation is there against him. And, you know, I had some questions against him about their own religion and about a certain Jesus who had died, who Paul affirmed to be alive. So, Festus does not seem to know a lot about this Jesus and the way. However, you know, Agrippa probably knew a little more about Jesus and the early church. So, Festus says, because I had all these uncertain questions, I asked him whether he's willing to come to Jerusalem, but, you know, he's not willing. So, you know, he is going to be sent to Caesar. So, Agrippa says to Festus, he says, okay, let me just hear him myself. And let's see, not that they are going to make a decision about Paul, but he's just open to hearing what this man has to say.  And Festus says, okay, tomorrow we will bring him and you listen to him. So, next day, you know, it's like a very wonderful ceremony where you have Agrippa and Bernice and they are ready along with Festus and, you know, commanders, prominent men in the auditorium and they are ready to listen to Paul. Okay. Yeah. And then Festus again, he explains to Paul that I did not find anything deserving of death. Okay. When Paul narrated his story, however, you know, let's go ahead and listen. Let's go ahead and listen to this person. Okay. Because it seems unreasonable to send a prisoner and to not specify the charges against him. So, basically, the reason why Festus wants Paul to narrate everything before Agrippa is that he wants to know the reason with which he can send him to Caesar.  Right. So, you know, with this itself, we can understand that Paul did not do anything so, you know, obviously wrong for people to drag the case for so long. The reason it got dragged this, there was nothing that people could actually identify. Now, again, this is a really wonderful challenge for us as ministers of God. Just think about it. If you and I were caught and we were accused, you know, they did this against the law, they did this against this community, that community. But if that is confirmed against us, you know, that's quite sad, isn't it? Because we are in trouble. Sometimes it's unfortunate that leaders, ministers of God, pastors, we get into trouble for doing things the wrong way. Okay. And that is not God's responsibility. But if we have done what is right and we are in trouble, you know, that is something very honorable. And that is how Paul was because already commander rescued him, council couldn't find anything wrong with him, Felix couldn't find anything wrong, Festus couldn't find anything wrong. In fact, Festus wants to send him to Caesar. So he wants a reason that's the, that's the premise on which he is asking Agrippa to listen to him. Right. So that is so powerful for a minister of God to be so right. Remember Paul later on in the epistles and all he writes, he says, you must that our ministry should not be blamed. Even when we do have a ministry, we should do it in such a way that there is no reason with which people can blame us. And you saw how in acts 24 verse 16, right? He says that, that his conscience that this right before God and man. So that is the way in which Paul did ministry and he encouraged people also to do it in the same way. So you see here there's no reason. Okay. Against it.  Go ahead. You share about what you have been doing. So, you know, Paul goes ahead, he says, I'm happy King Agrippa, because today I shall answer for myself before you concerning all the things which I am accused by the Jews and especially because you are expert in all customs and questions which have to do with the Jews. Look at the boldness of Paul, he knows that Agrippa is part of the lineage of the Herod's. So what if this man, he does something against me? Paul is confident. I didn't do anything wrong. I've done my best to do what is right. In fact, so, you know, whenever we do what is right, there's a great courage that comes with it. So he's bold and look at it. He says, I'm happy King Agrippa, which prisoner will say that. So you see the boldness of the minister of God, even in the face of tribulation and trial. And that is how Paul was. And Paul is also happy because he knows that Agrippa will be well aware.  And he says, please listen to me. I beg you, please listen to me patiently. So now he starts to narrate earlier, when he spoke in the temple to the Jews, that time also he said that this is how I was trained by Gamaliel and I encountered Jesus. I was a persecutor. So many things, details about his life. Again, he's going to open up and share more. So we will understand about Paul and his life in what he is telling Agrippa. So he says, you know, my manner of life from youth was spent from the beginning among my own nation at Jerusalem, all the Jews know. So he's saying that he too, like his life, right, from the beginning, that he has been like a faithful Jew and also others know it. And they knew that he is a very, very strong follower, right, among the Jews. And he says that I lived a Pharisee. So we know that he says that he lived a Pharisee. He lived and then he says strictest sect of our religion, I lived a Pharisee. So he had practiced the life of a Jew. Now remember the council that heard him, like them or even better, you know, he had already practiced that lifestyle. So he had lived the strictest sect of the religion. He lived a Pharisee. So when you talk about the background of Paul, you know, we know his region, Tharsis, Silesia, those were the regions from where he came. He was trained under Gamaliel. Now you see this also, he lived a Pharisee. So he lived a very strict regimented, disciplined, pious life as a Pharisee. We know, right, when you talk about Pharisees, they are so strict about the practices, about the customs that even they argued with Jesus on so many things. So if you can imagine, if Paul lived a life as a Pharisee, he has practiced the religion very, very closely. And then he says, you know, now I stand and I'm judged for the hope of the promise made by God to our Father. So you see here, you know, the wisdom with which he speaks, similar to Peter. When Peter stood before the Jews, he mentioned about the, about, you know, the law, he mentioned about the prophets, right. So the context, what do these people understand? So here again, Paul, he knows, this is Agrippa knows about the Jewish culture and, you know, about the prophets and things like that. So he says that he is not somebody who has gone against the Jews because right now what is the accusation that he is a rebel against the Jews and their culture? So he says, no. In fact, the, the hope of the promise made by God to our fathers, okay, he had actually lived for that, but now he's been judged for that. So he says that look, that promise, okay, to this promise are 12 tribes earnestly serving God day and night, hope to attain for this hope, saking Agrippa, I am accused by the Jews. He says that I've already believed in it, but still these people are accusing me. And then he says, why shouldn't it be thought incredible by you that God raises the dead?  So in understanding Paul, right, Agrippa would have also had questions because you remember the issue which was brought up before the council was the resurrection of the dead, isn't it? So he's appealing to that knowledge that Agrippa already has and he says, look, I think you already know that this God can raise the dead. So like, what is the big contention here? Why shouldn't it be thought incredible by you that God raises the dead? So Paul is saying, we know our God, we know based on the law which was given by the prophets and the way God revealed himself to his people that he is a miracle-working God and that he can raise the dead. So what is this whole issue about? Okay, isn't it simple for God to raise the dead? Because these are all the matters, you know, based on which he was accused. Okay, so moving forward, he says, look, it's not that I am following all this, you know, right from the start, but he's explaining, try to understand, I was a Pharisee, I was very strictly following these rules and he says that, in fact, I went against the name of Jesus of Nazareth and in fact, I went, I took the permission from the chief priest and I persecuted. Okay, how did he persecute? We remember, okay, Acts 9, we saw how he shut up people in the prisons. So he is explaining himself, I did all those things, okay, and I punished people often in every synagogue and compelled them to blaspheme, meaning talk against. Okay, the Lord Jesus Christ and he also says, I was extremely enraged against them. So you can imagine that Paul was angered. Okay, it's just amazing to look at that personality of Paul that he was, was he somebody who lost his temper when he heard about Jesus and all the testimonies that the then believers had to share? Yes, you know, Paul was extremely angry. Now, this also reveals to us, you know, what kind of an opposer he was today, you know, we could look at people and wonder, how can they be against God like this? How can they be so angry with God and, you know, the things of God, the people of God? How can people persecute the believers like this? You see the life of Paul, he's explaining, he's saying he was very religious and sometimes what people do is they think they are following their religion, they think they are serving God. You see that Paul is explaining. He also thought that he's doing something very righteous and in that manner, he persecuted the church or the believers, he put them in prisons, he punished them, he asked them to say wrong things about the gospel, he got angry when he, you know, saw them. So in this way, he persecuted them where? In one place? No, he's going zealously, passionately, he's taking permission, he's going city after city, he says even to foreign cities. So can you imagine the passion which he has against the gospel and believers? So, you know, even in past times, such things have happened and Paul is explaining it to himself and then, he goes ahead and he explains about what exactly happened, that changed him. Then he says, look, while I was doing these things, I was journeying to Damascus, okay, again with some permissions. But at midday, now he's narrating, he says at midday, oh king, along the road I saw a light from heaven, you know, again, fascinating midday, it's already bright enough in the Middle East, he says light brighter than that, how can somebody even see such a light? But he's saying midday, I saw a light from heaven brighter than the sun shining around me and those who journeyed with me. Then, you know, he goes on to explain, he says that I heard a voice and that voice, it said Saul, Saul, why are you persecuting me? It is hard for you to kick against the gods. So then, you know, he repeats that conversation. So he asked, okay, Lord, who are you? And then the voice said, I am Jesus whom you are persecuting. But rise and stand on your feet and I have appeared to you for this purpose. Then, you know, the voice also gave him the reason for which he was speaking to Paul. He says that I will make you a minister and a witness, both of the things which you have seen and of the things which I will yet reveal to you. So God is saying that I'm putting you in service. So look at this, what was the kind of life that Paul had to live, the life of a minister, the life of a witness. So life of a minister is what service, service unto the Lord. Witness is what? We are here to represent, reveal, okay, the Lord Jesus Christ. So that's the life for which he was called. And you know, God also promised him and said, I will deliver you from the Jewish people as well as from the Gentiles to whom I send you. So God already knew that Paul will have challenges, he will have troubles. But God gave him the assurance that he is going to be released from these troubles, okay. And look at this, you know, so beautiful, verse 18, I am here in Acts chapter 26, okay, this verse 18 is really beautiful. This shows the ministry that Paul has to do. He says to open their eyes in order to turn them from darkness to light. So you know, when we think about our ministry, same thing, similar, God has called us to be ministers, God has called us to be witnesses and do what? Open the eyes. There are people who don't know about Christ. So to open their eyes and then do what?  Spiritual eyes, okay, the spiritual lives, eyes of the people needs to be open for them to understand the gospel. So spiritual eyes of the people must be open. And then, you know, they must turn from darkness to light.  So we are here to bring people already in the spiritual realm, it has happened. When one is born again, they're translated, you know, from the kingdom of darkness into the kingdom of light. But we are here also to disciple them, right, to bring them out of the darkness. You know, maybe people are living in sin, they are living in, you know, rebellion against God, they're living in disobedience, they are living in a way that their old life is continuing even as believers.  When they are born again, they will turn from darkness to light. But also, you know, we bring them into that life of discipleship, okay, where they are able to live that life for God. And also spiritually, what are some of the other things that happen to one when we take the gospel to them, that from the power of Satan to God, okay, they are being delivered from the power of Satan to God. Isn't that wonderful? You know, it just talks about who we are in Christ. We are no longer under darkness. We are no longer under Satan. We are not slaves of Satan, but we are slaves of God. Okay, so that is so powerful. And Paul is saying that that is the ministry which God gave him to be a minister, to be a witness, to open the eyes of the people, to turn them from darkness to light and also from the power of Satan to God and in continuation receive forgiveness of sins and have an inheritance among those who are sanctified by faith in the Lord Jesus Christ. So, you know, all these spiritual things happen when people accept Christ, okay, and that is the ministry to which he was called. So, he says, therefore King Agrippa, you see, I had this heavenly vision and from the time I had this heavenly vision, I have been very, very obedient to it, okay. So, in verse 19, he says, I was not disobedient to the heavenly vision. Now, what do you want me to do when God has spoken to me? I should obey it. So, he says, from the time I heard it, I was on the opposite side, very zealously persecuting. But now I am on this side. I did not, I was not disobedient to the heavenly vision. Now, in the same way, each one of us, you know, we have a call or we have a purpose, we have a heavenly vision. Paul gave, God gave Paul this heavenly vision and said, this is what your life is about Paul. It's the same way. Can we stand up and say, God told me, I should serve him like this. I was not disobedient to the call of God on my life. So, that is the testimony of Paul. You know, he's so boldly standing at the, this is almost, his ministry is not yet over. We'll see that some more, you know, he'll, we will see him ministering. But then he has done it well and he has done his best. So, that is why he has the courage to say, I was not disobedient to what God told me to do. So, that's a challenge for us. Can we, can we say that at the end of our lives, that I was not disobedient? God called me, I have done what he asked me to do. So, then he narrates, he says, look, I declared it in Damascus, in Jerusalem, then, you know, all the regions of Judea I went, I went to the Gentiles, I told them, I invited them to repent, turn to God and live a life, which is befitting of repentance. Okay. So, for all, for these reasons, the Jews have taken me captive. Okay.  And I have taken help from God to this day. I stand witnessing both to small and great, saying no other things than those which the prophets and Moses said would come and the Christ would suffer that he would be the first to rise from the dead and would proclaim light to the Jewish people and to the Gentiles. So, he is revealing that he has been faithful to the heavenly vision and also to what the the prophets have already said about the Messiah and he's trying to connect it to the life of Jesus. And he's saying, look, if you believe the prophets, you shouldn't believe Jesus. What is it that I'm saying wrong? Like, basically, it was like that. What is it that I'm saying wrong, King Agrippa? You think about it. Okay. So, now Agrippa has heard everything he has heard about, oh, wow, this man was like that. Now, he has been zealous about this heavenly vision. He is a keeper of the law. The Jews are accusing him of the opposite of what to do. So, Agrippa, he would respond to Paul. But before that, Festus responds. Remember, Festus has no idea or rather not much idea about the Jews and the law and all that. So, he tells Paul, you are beside yourself. Okay. Too much of learning is driving you mad. So, you see, when somebody is not born again, right, they are not able to understand what Paul is talking about and not just about being born again. But he is not familiar with the Jewish God as such. So, is it a thing incredible for God to raise the dead? Paul asked. So, Festus must be thinking, what are you talking about? When somebody is dead, they are dead. How can God raise the dead? So, that is why he makes the statement. And he says, I think you are mad. Paul, you are reading too much. You are reading all kinds of books. No wonder you are talking about people being raised from the dead and such things. So, Paul says, look, I am not mad, most noble Festus, but I speak the truth and reason. Then he says, the king before whom I speak, he knows these things. So, Agrippa knows. You don't know, but Agrippa knows and I am convinced that none of these things escape his attention. So, now he asks Agrippa. You see, Paul could have narrated all this for his own defense and left it and said, Agrippa, tell me whether I am guilty or whether I am innocent. But the question which Paul asks, Agrippa is king Agrippa, do you believe the prophets? I know that you do believe. So, it's actually a call to salvation. So, Paul in the call that God gave him and said, you are going to stand before kings, governors, great men and you are going to proclaim the gospel. He already spoke to Felix. He shared the gospel. Now, to both Festus and Agrippa, he shared the gospel. What is the response of Felix? Not now. I don't have time. You come later. When I have some free time, when I have convenient time, we'll see, we'll think about this, you know, because he got scared. He has to live a life the way, you know, Paul said, you should live a life bearing fruit of repentance, but Felix was not willing. For him, sinful lifestyle, money, corruption, power, pleasing the people, all those things were important. Now, what about Festus? He is just saying, oh, it's all madness. What are you talking, Paul?  So, that is Festus' response. What is going to be Agrippa's response? So, Paul is asking him, like Jesus spoke to Nicodemus and said, you must be born again. Okay, you asked a question. I'll give you the answer, but what is more important? You must be born again. So, that is why Paul is telling Agrippa, do you believe the prophets? I know that you do believe. So, Agrippa responds and he tells Paul, you know, Paul, you almost persuade me to become a Christian. Okay, what is this answer? Almost persuade me to become a Christian. Either you become a believer or you don't become a believer, right? There's no, there's no sort of a gray area there where you can sit on the fence and say, almost, I'm almost a believer. There is no such thing. You know, you're either in the kingdom of God or you're not in the kingdom of God. That's it. You jump in or stay out. But Agrippa is also having difficulty accepting and he says, you almost persuade me to become a Christian. Okay, so then Paul says, listen, I would to God that not only you, but also all who hear me today might both become almost and altogether such as I am. Wow, what an example. Can we say that? Can we tell others that I wish, you know, that you become altogether like me? So what did he mean? Did he mean, you know, to be like him and apostle? No, no, basically he's saying a believer, a strong believer, an example. So he wanted everyone to follow Christ, the way he followed Christ. He says, don't say almost. You decide. In fact, I want you to fully jump in, jump in the deep. Come on.  But he also adds and he says, except for these chains. So not that you should become a prisoner and get into trouble the way I got into trouble. But I want you to be a believer. I want everyone to be a believer. So all right, so it's already time up. Let's do one thing. Let's take a small break. Let's come back and we, I think we should be able to finish off the remaining two chapters. Okay. All right, class, let's go for a break now and we shall be back in 10 minutes. Thank you.


What is the Activity Chooser? To use Moodle's Activity Chooser, enable Edit Mode top right. Click where you see the plus sign anywhere on the course page or click Add an Activity or Resource. This will bring up the Activity Chooser. Depending on your administrator's settings, you might see an All tab which displays every type of learning content available to use and or you might see two separate tabs. Activities – these require students to interact with Moodle such as posting in forums or submitting assignments and resources which students read, watch or listen to. The icons are colour coded relating to their function Green for communication Pink for assessment Blue for content Red for collaboration You add an activity or resource by clicking it to go to its setup page or you can click the information icon to find out more and then click the Add button bottom right. You can favourite an item by clicking the star and then easily find it again from the starred tab. Some administrators recommend activities and resources they think you'll find useful. As we can see here on another Moodle site where the admin has recommended three activities. Again, this is to help you locate them quickly and encourage you to try them. You should also see a link to MoodleNet at the bottom of the Activity Chooser allowing you to browse Moodle's site for finding, sharing and curating open educational resources.


I Purchases from my local Walmart. They have another Product for that line within that line. I couldn't remember if it was a shampoo or a conditioner I'm not sure. So this product cost me five dollars and some change. I'm gonna read some Information here on the side. It says no silicones. No parabens. No gluten. No S. S. L. S Soul fates vegan friendly echo friendly per coconut water, etc I have used Maui moisture products before and I like them. So let's look at the consistency I already opened this up a couple of days ago, and it is very thick It has a very pleasant. Oh, there's definitely coconut in here a very pleasant coconut smell and Sure enough the second ingredient is coconut oil So for those you have issues with coconut, you may not be able to use it Not only is there coconut oil, but there's also coconut water. Yeah So let's look at the consistency a little bit more. It has a grayish Grayish color you may not be able to see that here, but it's not white It's it's like a light gray very thick Very creamy.  Okay So I'm applying the mask to freshly washed hair, but you know, let me tell you my experience with this particular product I'm very frustrated because when you spend your money on a product that claims to be natural and good for your hair and have a Reaction that's not so natural and good for your hair. I have never in the nine years I've been natural had this type of reaction when I went to go rinse out my hair I looked down at my hands and it was covered with hair. I started having hair come out I immediately jumped out applied another product to try to counter out counteract that excuse me and it seemed to help Two days later.   Let me tell you what happened So I left the deep conditioner on for an hour. Let me take my hair down As I took the clips out my hair felt very soft and moisturizing But as I started to rinse it out I Felt my hair like more.   Yes, I don't know Another only way to tell us to try it again, but I'm afraid to try it again. It wasn't a lot But it was a How should I explain this it wasn't a lot of hair that came out But it was a lot more than normal And granted I have a lot of hair but literally when I did this my entire hand had hair That's not supposed to have that doesn't happen with me at least when I wash my hair So my hair feels soft, but I would have to say honestly for me I would not be using this product again because I'm afraid of That type of reaction and let me guys know if you have tried this particular product Or if you've tried a product that has had excuse me that has volcanic ash or a charcoal like I'm gonna have to pass on a job. That was scary. Yeah. So anyway, that is it. Thank you so much for watching. Take care. Bye


Hi, this is Jonathan from getting paid.io, getting paid.io. And in this video, I'm going to summarize for you an entire marketing degree, basically in a span of a YouTube video. OK, this video is structured so there are timestamps down below as well. So if you do want to check out the timestamps or skip ahead to various topics, for example, you can do that as well. OK, so who is this video actually for? These videos for people, for example, who are going to go and take marketing jobs or you are already in marketing, for example, you're already in the space and one more solid fundamentals stuff like that.  How do you go and get customers and stuff like that? So it's very, very important for you to know the fundamentals of marketing so that you know how the game is being played as well. OK, so let me just get right into it. OK, I apologize for my handwriting beforehand, but OK, maybe you might even want to take out notes for yourself and write it down if this is useful for you. OK, so in terms of let me get started. OK, so in terms of the types of jobs, for example, right, usually when you're recruiting someone or when you're going to find a job in marketing, for example, right, they will call it many, many different things. OK, they will generally call it growth, for example. They will call it digital marketing. OK, they'll call it obviously normal marketing as well. Marketing, right? And then they also call it acquisition. OK, so acquisition specialists, if you've ever heard as well, there are other things, for example, social media specialists. OK, there's also SEO specialists. There's also conversion rate optimization specialists. OK, so there are many, many different names to the job. But basically, you are basically all trying to help people make more money. Simple as that. OK, when you are in an acquisition role, when you're in a marketing role, keep in mind you are there to sell product. You are there to sell service, you are there to bring in the money. OK, so generally, OK, there's only two things that you can sell. You only can sell product or service. OK, really dependent on what you're doing, right, what company it is. OK, this could be anything. This could be a physical product, e-commerce, right? This could be software. OK, this could be services, right? You're selling digital marketing services, whatever it is. OK, so no matter what you're selling, you're going to be selling something. And that's why you need to know the fundamentals. OK, OK. So in terms of the job marketing or the industry in general, right? A lot of people are going to tell you it's very, very stressful. OK, let me tell you why. The reason why is because you always have KPIs. OK, so KPIs are key performance index indicators, which means that I can measure how good you really are. So if you go to a company, for example, and you tell them, OK, hi, Mr. Company, hi, Mr. Boss, OK, we can help you make five million dollars. OK, you could potentially go to them and say, OK, let me charge you five hundred K, OK? So so I will bring you and make you five million dollars. You pay me five hundred K, OK? So obviously this is what? Ten percent, I think you're charging ten percent of the value that you bring. OK, this is a basically a 10 X return, right? So to any business owner, if you tell him this thing, right, it's very, very easy for you to charge us five hundred K. Obviously getting the result and making five million dollars is a different scenario, however, it's basically this, right? And that is why the job itself is stressful. Clearly, because if you are not hitting your KPIs, if you are performing below whatever, right, then it's very, very difficult for you to get promoted, get whatever it is. OK, so basically the entire marketing industry technically is meritocratic, right? Meritocracy, right? If you really can make people money, you can make money. No matter who it is, right? If you're from Asia, Africa, China, India, Europe, USA, it doesn't matter like nobody cares. OK, if you can make them money, they will pay you money. Simple as that. OK, so that's that's really the good thing about marketing. OK, let me move on right now. OK, and let me now talk about the types of traffic. OK, so they call it media buying. OK, in the industry, they call it media buying. OK, so what is media buying? OK, media is basically content, anything from, for example, videos, photos, right, news, blogs, right, newspapers. Everything is a form of media, for example. OK, there is attention in media. OK, so a lot of people are consuming YouTube videos online, for example. That's a way of consuming attention, consuming media, right? And so when people see this media, right, there are eyeballs, people are watching, which means that wherever people are watching, people have attention. You can sell attention, you can put a product in front of those people and you can sell them something. So that is why it's called media buying because you're selling these eyeballs and you're turning them into money. OK, so very, very simple. OK, so in terms of the different types of traffic sources, the different types of media, for example, let me go through with you. OK, where can you place advertising? Where can you actually do these things? OK, there are several ones. So I'm going to go through some web advertising ones, as well as I'm going to go through some traditional forms of media as well, which are not dead today. OK, so there's SEO, right? PPC, Google, OK, TikTok, Facebook display. Right, there's content marketing. There's partnerships. OK, and then there's TV. Sorry, one more direct mail. Sorry, my handwriting. OK, so simple, very, very simple. OK, media. So these are the majority marketing channels. Obviously, there are more in the world. These are the ones that mostly dominate and make the most money in real life. OK, anyway, SEO is basically search engine optimization, which basically means if you go on to Google, for example, right, you search something and the search result comes up to the top, right? So the search engine optimization, this skill set is basically can you bring all all my my website stuff to the top so that people see it and people click on my links and they go on to my website and then they buy something. OK, very, very simple SEO search engine optimization. The second one is PPC. So PPC stands for pay per click. OK, so this could be Google, right? Or this could be Amazon or different softs or marketplaces use PPC as well. So pay per click is called pay per click because you only pay Google. You only pay Amazon when someone clicks on your listing, when someone clicks and then goes to your website. You do not pay them to show the ad, which actually is a good thing, technically. OK, so that is PPC or Google. I'll just wrap it up here. OK, TikTok, Facebook, Snapchat. OK, these are considered, I would say, auction based advertising. OK, so PPC works on an auction as well. But this one auction, they will charge you. These guys will charge you as long as they show the ad. So they don't care how many clicks you get, right? They only care if they show you at one time. If they show you at one time, 100 times, for example, right? They're going to charge you and money is going to come out of your bank account. That is why it's based on impressions and eyeballs. Understand, it's an auction. OK, similarly, displays is kind of the same thing, but they are on a PPC. So display campaigns are the ones, for example, if you read the Wall Street Journal, for example, and then there are some ads at the site, this is called display campaigns. OK, content, what is content? OK, content could be what I'm doing right now. Blogs, YouTube videos, right? Let me see, photos, whatever it is, right? So right now you are watching me on YouTube or Instagram or TikTok, whatever it is, right? This is considered content. OK, that is why content marketing, if you have ever heard it before, is basically the production of content so that people are watching the content. People come and see and are basically able to buy your products and services. OK, that is content, content production. Sorry about that. Yeah, next one is partnerships. OK, so if you have ever seen any two companies collapse, for example, that is considered a partnership, right? So imagine Louis Vuitton, Louis Vuitton luxury brand, right? They go and collapse with some crazy brand like Adidas or whatever it is, right? They go and make a shoot together, right? A partnership is important or it's very effective purely because the brand and the loyal followers of each brand, they learn about each other, right? So, for example, if you watch K-pop, I don't know whether you watch K-pop, but I watch K-pop Blackpink. So Blackpink is a very, very famous K-pop brand K-pop group in the world, right? They go and collab with, for example, Puma, Adidas, whatever it is, right? And so the audience of this brand is going into Puma and Puma people also know Blackpink, right? So for the two parties involved, obviously there's money, there's changing hands here, but the two parties win because you expand your entire audience, you expand your entire range of people you can sell to, make sense? OK, this one is quite straightforward is TV. Obviously, in the new age, nobody watches TV, but people do actually advertise on TV. OK, it's just very, very, very expensive because TV is limited, make sense? OK, and last one, direct mail. So what is direct mail?  OK, that is called direct mail. OK, that the problem with direct mail these days, it's not that it doesn't work. It's that it's very, very difficult to track. So in normal digital advertising, for example, tracking is very, very easy because they are pixels, there's data coming through. But in terms of direct mail, you cannot do this, right? So imagine a boss tells you, OK, John, you go and send 100 emails out, OK, and then this produces $200 in sales. OK, I do not know, right? I do not know like who exactly bought it.  It's very, very difficult to track that. OK, so that is why direct mail is kind of like dying or less people are using it, per se, but it may also be a good thing because not many people are using it. So the prices are decreasing as well. OK, so you can see here, there's so many forms of media, right? But when you're in an advertising role, you should know every one of them. You don't need to be an expert in any of them, sorry, in all of them, but you do need to know that they exist because if, for example, in the future, you become a CMO, right? As a CMO, right, you can do a lot of things, right? You are in charge of all of the channels, right? So you do need to know what your options are in terms of what you can deploy to go and get customers, for example. OK, so that is forms of media. OK, the next one, OK, very, very, next one is a very, very fundamental concept that you need to understand. OK, funnels. I don't know whether you've heard this name before, but if you're on this channel, probably yes. OK, they are marketing funnels, right? So funnels are basically how do you get someone from not knowing you to buying your product and services? OK, so a funnel, if you have ever seen a diagram before, it's really just like this. OK, it's going to look like this. OK, but let me just make it an easier diagram here. OK, it's here. OK, so at the top, the top is people. OK, so I'm going to put like people here. OK, at the bottom here, money, simple. OK, and then every funnel is divided into three things. OK, it's the top of funnel, there's the middle of funnel and then there's bottom of funnel. OK, so the top of funnel means that they are advertising to people who do not like, trust and respect you. OK, so if you're watching me for the first time on YouTube, OK, you probably do not know me. You don't like me or you don't trust me enough. OK, if you have probably watched multiple of my videos, then you're already LTR me, right? It's totally fine. But if you don't, right, then you are at the top of the funnel. OK, you are the people here who are entering my world for the first time. OK, you're entering the GettingPay.io ecosystem for the first time. Right, so it's the first time coming to know me. It's the first time coming to my brand. And that is basically the top of funnel right here. OK, the middle of middle of funnel, these guys here, these people already like, trust and respect you. Yes, right? However, they have not bought from you. OK, so they have not made any purchase with you. They have given you a time commitment. OK, however, they have not given you a money commitment. So they have not given you any money. So technically, they are not a real customer. They are like your friends, right? They are your acquaintances. You know, they exist and stuff like that. You like them, but you haven't given them money. OK, and then at the bottom of the funnel, for example, OK, bottom of the funnel is people who really, really like you. OK, they are very, very willing to give you money, but they have not given you money. OK, so these people, they already have a very urgent problem. They know about this problem, but they haven't put the trigger to give you money, basically. OK, so it's very, very simple to understand. However, I think giving you this analogy will be much better. OK, so imagine you're going to date someone.  OK, so I give example of me, for example, right? So, for example, if I wanted to go and get a girlfriend, right? There's the top of funnel, middle of funnel and then bottom of funnel. So what is at the top? At the top is girls. Let me just draw people, girls. And at the bottom is probably like marriage or like said to say, but yeah, sex, right? So that that's the bottom of the funnel. The top of the funnel is basically as many people as possible, as many girls as possible, right? So how do I get more people or how do I get one girlfriend? For example, how do I get one sale? OK, I need to push people down the funnel here. I need to get them from like, like, trust and respect me to really, really liking me. Right. And then afterwards, you know, handling any objections that they have, for example. OK, and so what could this be? Right. How do you push people down the funnel here? OK, you need to go and take them on dates, for example, right? You need to go and message them, right? You need to get in front of them as much as possible, getting them to know you, getting more interactions and getting that screen time, for example, right? So the more they know me, the more they're going to trust me, the more they're going to buy from me in the future, for example. Does that make sense? OK, so that this leads to your sale, this leads to marriage, this leads to sex, for example, right? So it's really the same way, right? A marketing funnel is really pushing people from not knowing you to getting them to do an action, which is basically what you want. Does that make sense? In the same way, right? The way you push these people down is by using media, is by using all the tools that I've mentioned before, SEO, PPC and stuff like that, right? So if you think about it, this media is considered tools. They are just tools for you to push people down the funnel. OK, so yeah. OK, let me explain that situation right there. OK, so let me show you how a funnel together with the media that we have just learned about, how do you push people down the funnel? OK, so imagine, OK, let's say I am selling Apple computers. OK, so I'm selling a MacBook, very, very simple stuff. OK, so how does Apple get people from not knowing them, right? Not knowing them at all to knowing them and giving them tons of money. OK, so at the top, for example, let's see what they're going to do. So on the content side, right? Apple has these live streams. They always have these live streams on YouTube, for example, they put it on YouTube, right? They broadcast it to the news. OK, and so people who do not know about Apple, they suddenly know about Apple. OK, Apple also runs a lot of YouTube ads. They run Facebook ads.  OK, so they're getting people into the ecosystem so that they actually know about the brand and stuff like that. OK, middle of funnel. How do people, for example, how do they push them? OK, they push them, for example, they have Apple stores, right? So you could potentially go and go into an Apple store, a physical store and you go and check out their products, right? Get to know them, get to know the philosophy, get to know the brand and the product itself, right? That is a way of pushing people down because it's more and more and more and stuff like that. OK, they also can run retargeting ads. So in digital advertising, there's something called retargeting ads where I visit your website and then I can run an ad over and over and over again to you, to the same person. And basically, you know, that's building that relationship over and over again. OK, and then bottom of funnel, for example, how do we really, really convince people who are ready to buy, for example, right? People, Apple can use, for example, promotions, right? They can say, oh, we'll give you a free gift card or whatever it is, gift card, right? And OK, I finally, OK, yes, Apple, I will give you money, right? Give you promotions, stuff like that. OK, they can run more retargeting ads. OK, so can you see, right? It takes a tremendous amount of money. It takes a lot of energy for someone to go from the top of funnel to the bottom of the funnel, right?  They're going to spend $4,000 with you, right? So how much energy can you take? OK, you're going to spend time and energy. So either way, it's going to take money in some sense. OK, it's just that you better make sure that the amount that they pay you, for example, they pay you $4,000, right? You pay Apple $4,000, right? And then this is called lifetime value or like average order value. So how much are you? How much do people normally pay you? And how much do they pay you throughout the entire lifespan of the customer? OK, as long as your LTV is more than your CAC, OK, you are profitable. OK, so what is CAC? CAC is cost of acquisition. So for example, you spend $800 in Facebook advertising. OK, as long as the $400 is more than $800, you are making profit. Does this make sense?  So you're making money here, profitable. Makes sense. This is called the LTV. CAC ratio, very simple. OK, so that is basically this part of it where the marketing funnel, as long as you understand that you are using tools in your media kit, right? What's your media kit? This is your media kit. Everything here is all of the tools here you can use to push people down the funnel and for them to give you money eventually. OK, so that's basically the entire marketing funnel. OK, so at the top, right? Facebook, Google ads, etc., etc. Right, everybody in the marketing department is all driving people down into the funnel. That is basically it. OK, so now that you understand this, you are a level two marketer, you understand what it takes to get people to pay you money. It's not it's not an overnight thing.  It doesn't work like that. You need advertising, you need marketing, you need sales, etc., etc. OK, so another thing or an extension of this concept is something that you need to understand purely because if you want to be a full stack marketer or you want to be really, really good at advertising or make a ton of profit in your business, for example, you need to know these two concepts. OK, these two concepts acquisition and retention. OK, so people think that advertising is just getting people to buy one time. OK, and let's use the the the example of Apple, for example, the world's richest company to show you why that is not the case. OK, so acquisition is basically getting to getting a customer to give you money for the first time. OK, so I'm acquiring the customer, right? I acquire the customer so that in the future I can sell them more things. OK, so how does Apple do this, for example? OK, so in an acquisition phase, I'm going to ask you to buy a MacBook Pro and iPad, sorry, make it simple, an iPad. So Apple gets you and gets you to buy an iPad in the acquisition phase. OK, once they've got you in, right, you use your iPad and guess what? You are very, very happy. Great. OK, you're very, very happy. You love Apple, you love the products that they make, and you're very, very satisfied. Right. And so in the retention phase, right, Apple gets you to buy the App Store, right? You buy apps in the App Store. OK, you go and buy a MacBook Pro. OK, you go and buy Apple TV, for example. OK, so this iPad right here, even though it was eight hundred dollars, right, in the future, you're going to they're going to have you spend a thousand bucks, they're going to spend you two hundred bucks. You spend four hundred bucks, for example, right? And in the future, in, you know, in the next three to six months, for example, you go and spend like three thousand dollars with them. OK, so this is what is called the front end. Can you see this? This is called the back end. OK, this is how all big companies or how people who do very big numbers scale their companies, OK, is because in the acquisition phase, in the front end phase, right? Generally, they don't care about profit. OK, they don't care about profit. OK, they only care about profit in the retention phase. OK, so these are two stages, right? Two stages that you need to understand, because if you want to actually become a very good marketer, most of the time, you need to get good at acquisition first. OK, if you can acquire customers on the acquisition phase, right? Retention shouldn't be an issue if your product or service is actually quite decent or very, very good. OK, so once you acquire the customer on the front end, right? So imagine, right, eight hundred dollars, right? So we have just made eight hundred dollars. OK, and iPad, for example, cost two hundred dollars to make and to manufacture. Right, so we pay, for example, five hundred and fifty dollars for advertising. OK, so on the Apple's perspective, right, they did it. They only made fifty dollars in profit. OK, so by selling an eight hundred dollar item, sorry, by selling an eight hundred dollar item, they only made fifty dollars in profit. Is that a good business? No, that is not a good business, right? Fifty dollars is insanely low. How are they going to pay people? How are they going to pay the engineers and stuff like that? OK, where Apple really makes the money and why they are so profitable and so good at what they do is because after they have paid acquisition, after they have spent the first time, this five fifty on ads, right, they are going to buy from you over and over again. And so, for example, they're going to buy a three thousand dollar MacBook Pro from you, right? This three thousand dollars, for example, it costs one thousand dollars for Apple to make, right, so Apple here, they make two thousand dollars in profit, right, and have zero dollars in ads. Can you see this? So this is this is really pure profit because this two thousand dollars, right, I don't pay any ads. It's free. It's honestly free, right? Right. So the profit margin is being protected. Does that make sense? OK, so that is why a lot of people online, especially all they can do is acquire. OK, if you cannot retain, if you cannot solve retention as well, you won't be able to grow a big company. OK, so acquisition, right? You can you definitely can make it, for example, like five ten million dollars per year. OK, but the problem with that is that over time, as you continue operating the business in year four, in year five, for example, you will start making, seeing it's very, very difficult for you to grow your company. And then that is going to make you extremely, extremely frustrated. OK, that is the problem with a lot of companies. They acquire the customer and then they do not know how to retain. They do not know how to make the customer pay them over and over again. OK, I'll give you the example in the e-commerce space. So if you're watching on YouTube, I'm not sure whether you've seen Drop Shippers or Drop Shipping ads. Drop Shipping is basically a business model, but basically a lot of Drop Shippers, what they do is they acquire the customer, right?  And then they don't buy from them. And that is why they cannot retain. There's no retention in the customer, understand? OK, so I just need you to need you and write, you know, write down in your notes or whatever, acquisition and retention. And it's very, very important for you to understand this. OK, you need skill sets to master both. However, if you're starting marketing for the first time, you need to master acquisition. After you master acquisition, you need to go and learn retention. This will make you a ton of money serious. OK, so those are the two forms of marketing you need to understand. OK, let's move on. OK, I'll give you a very, very simple breakdown of what sales and what marketing is. OK, so I'll give you the perspective of a very, very big software company. OK, so I don't know whether you have heard of this before, but salesforce, salesforce is a very big software company. They sell enterprise CRM software. OK, so if you do not know what CRM is, welcome to marketing. OK, CRM is basically a customer relationship management. They literally have software for that. They are a very big company, two, three hundred dollar, two, three hundred billion dollar company. OK, so if you're in the space, you're probably going to use them eventually. OK, so sales and marketing, sales and marketing. OK, so what is sales? Sales is generally when you're talking over the phone. You're talking over Zoom, you're talking over a phone call. And generally you're selling someone to buy your product. OK, why is there a need for sales? OK, generally when you're selling high ticket stuff. OK, so when you're selling maybe like three thousand dollars per month package. So this is what 36 K per year. Right, if you are selling a ten thousand dollar package, or you're selling a five hundred thousand dollar software package, right? They are sales purely because people, when they buy from you, when they are giving you a ton of money at one shot, right? They need to understand what they are buying. OK, they generally don't trust you when you're paying a lot, a lot, a lot of money. OK, so, you know, when you're selling a lot of the times, agency services, freelancers, right, you're paying a lot of money upfront. So you need a sales call. That's why it's called sales call. Understand. OK, yeah. So that's sales. What is marketing? OK, marketing is the act of, for example, generating leads. And then generating, for example, OK, I'll give you the context of a Facebook ad. OK, so you write a Facebook ad, right? You write the copy and then you put a video and photo and stuff like that. OK, and then this Facebook ad, OK, this goes to a website. OK, this goes to your website. This goes to your landing page example. That is considered marketing, because you are doing sales. Technically, you're doing sales. You're writing copy and you're selling at scale. OK, in sales, right, you're normally talking one to one. You're talking on a phone call. You're talking about a one to one conversation, right? We have one prospect talking to one customer. In marketing, you are generally talking to a lot of people because you can spend a thousand dollars in ads. And that ad is going to be shown to, for example, $40,000 people, 40K people. OK, so marketing. Is is sorry, marketing is sales, but multiplied. OK, yeah, if you are not going to go into high ticket space, you don't need to do sales, I'll just let you know. There are a lot of people who make a ton of money just doing marketing. OK, so it's really dependent on what you do. Generally, sales is more uncomfortable because you need to talk to people. OK, just letting you know. OK, so we're coming to the end soon. OK, let me go into what skills you actually need to succeed in a marketing or sales role. But basically, if you want to become a full stack marketer, if you want to really, really make a lot of money, you generally need these things online. OK, so let me talk about skills. OK, skillset is very important because once you actually learn the skillset, it's going to follow you for the rest of your career. So it's definitely going to be something that is worth investing in. OK, there's no point short cutting it because eventually you need to know these things. Right. So if you want to make a ton of money or you want to have a promotion or whatever it is, the skillsets that you need in marketing. OK, number one skillset. You need to be able to write copy. OK, so what is copy copy is being able to write something. And when someone reads it, they are compelled to do an action. OK, so they call it that action is called a call to action. OK, so you want people to buy a product, you want people to press a button. OK, that that is actually actually called penmanship. Penmanship, if you are really good at writing and that copy, the piece of copy, the piece of text is going to convince someone to buy. Right, you're going to make a ton of money. Simple. OK, so copywriting is generally the foundation element of every single marketing job, purely because if you cannot communicate effectively, it doesn't matter. OK, they're not going to buy. OK, that's the first one. OK, the second one. OK, keep in mind, this is the number one skillset. Just letting you know. However, I'm going to be talking about other things that will make you a better marketer. OK, besides copy, you need to know how to run a conversion optimization. Or you generally need to know what converts online. OK, so obviously I can go very, very big costs or whatever, talking about CRO. But conversion optimization is basically knowing how to build websites that actually get people to buy something. OK, that's conversion optimization. OK, there are other things called split tests, A, B, etc., etc. What do they call it? It's not Google Analytics. That's another one I forgot. But basically, yeah, different types of things. CRO. OK, the third one is media buying. OK, so media buying is basically the act of buying media. OK, so if I go and buy Facebook ads, I go and buy Snapchat ads, right? I am actively putting my product and service in front of the customer, in front of a Facebook audience, for example. OK, that is considered media buying. OK, so that is the act of running ads. OK, so I just be honest with you, I just be upfront with you. Anybody can go on YouTube right now and search for Facebook at Tutorial 2022, anybody can do that. And within seven to 14 days, generally, they know how to run an ad. The difference is that people who know how to run ads versus people who are marketers are different things. If you do not know how to market, if you do not know how to position your product, if you do not know how to sell your product in a compelling way, it doesn't matter whether you know how to run ads. That is why a lot of advertising agencies, they are not actually advertising agencies. They don't know they are not marketers. They just know how to run ads. Yeah, and that is why running ads nowadays is a commodity. OK, the people who make the real money here are marketers. OK, marketers know how to run ads, plus they know how to write copy, plus they know how to convince people to buy. OK, these are two different skill sets. OK, so don't pigeonhole yourself. If you are never ran ads in your life, if you have never spent a dollar on ads, OK, don't think that as long as I learn how to run ads, I'm going to make money. Not true. You need to know how to market the thing and write copy and stuff like that. OK, so yeah, OK, the next skill set you need to know is how to build marketing funnels. OK, so you need to be able to build marketing funnels purely because you need to be able to build the thing that actually produces money, otherwise people are generally not going to pay you. OK, if they already have a funnel that works, that is profitable and comforting, that's very, very good already. However, if you're starting from scratch, you need to know how to build marketing funnels. So marketing funnels are very, very simple, right from the ad. Right, they go into a landing page, for example. Imagine you collect an email, something like that, right? And it goes to a sales page or webinar or whatever it is. OK, there are many different types of marketing funnels. I'm not going to go in-depth into any of them, but basically you need to know how to build them. OK, generally at the end, there is money. Simple. OK, and then lastly, you need to know creatives. OK, so what are creatives? Creatives are videos, right? They are photos. So the actual ad, the actual image that people see when they actually buy from you. OK, so what is the ad they see? What is the video creative that you see? That's called creative. OK, so those are the skillsets that you need to learn. If you really want to get very, very good at marketing, right? If you want to get a promotion, if you want to open up your own business in marketing, et cetera, et cetera, or even if you are building a business online, if you are selling anything online, right? You need to try to master these things because if you can't do these things, you're not going to be able to bring in money at the same time. OK, so yeah. OK, so the last part of this video I'm going to be talking to you about the paths that you can take, for example. OK, the paths that you can take. OK, so what are the paths? What are the routes? So how can you, for example, get rich or how can you get a promotion or whatever it is? OK, what should you be learning first? If you wanted to go into this thing, if you are starting this from scratch, OK, there are a few that you can do. OK, so you can start with learning how to media buy or learning how to run ads. OK, if you want to go to that route, if you want to learn how to run ads first, OK, I recommend you to go and learn Facebook. OK, there are a lot of problems with Facebook ads. However, Facebook is the most advanced platform out there. OK, they have the most data and stuff like that. OK, so if you learn Facebook first, it's very, very easy for you to go and learn other platforms, other platforms, Snapchat, TikTok, all of them copy the same platform that Facebook has. So it's actually not easy to pot over the same skills. And if Facebook is the most complicated thing, then all the other advertising channels are quite easy. OK, so this is my recommendation. If you want to learn how to run ads, OK, just run ads. OK, that's media buying. OK, if you are interested in content marketing, so if you're interested in producing content, if you are influencer, social media, you know, content creator, that's what they always call it, content creator. Right. And then if you want to expand that skillset, you probably want to learn SEO. OK, so how do you rank? How do you get people to pay attention and stuff like that? You need to learn how to build backlinks. OK, and then you need to learn partnerships. OK, the reason why you need partnerships is because generally backlinks are built by partnerships, so you need to learn how to convince people to, hey, would you like to be my partner? Right, I can value at your company will be my partner, etc., etc. OK, that's content marketing. The next one and I feel I am being biased here because, yeah, but basically I feel this is the best way is you start off learning how to write copy, right? And then you go and learn to build funnels, for example. OK, and then you basically go and run real marketing campaigns. OK, so as long as you know how to write copy and build funnels, right? Generally, learning how to meet it by is very, very simple. So if you go and do these hard things first and get very, very, very good copy, then you can go and transition into this stage right here. OK, and lastly, if you want to become a CMO at a big company, for example, right, if you want to be the chief marketing officer, if you want to ascend right there, right? Generally, this is your career path. You start off with some digital marketing specialist. Right, so you get really, really good at one channel. You get really, really good at one thing, for example.  So you learn different media channels and stuff like that. You learn to become a master. You understand how everything becomes.  You become the chief marketing officer, right? So you're controlling all of the media. You're controlling the budgets, for example. OK, yeah. So if you see this, this is a pure marketer route. So if you want to stay in marketing only, OK, however, if you're running a business, if you're an entrepreneur, you need to sell something from the get go from the start. You already need to try to know how to. You need to be half decent at it, right? Half decent at this, this, this, this. OK, yeah. So this is basically it, right? I'm trying to convince, sorry, not convince. I'm trying to summarize an entire marketing degree for you. OK, and I hopefully this is useful for you. OK, if you want more information and stuff like that, or you want to learn how to start your own online business, OK, feel free to hit down in the link in the description below and check out getting paid.io, right? Getting paid.io. OK, hopefully this is useful for you. Let me know if you have any other questions down in the comment section below, or if you have any suggestions on what future videos you want me to create as well. OK, yeah. Thank you so much for your time and hope to see you soon.


The global prevalence of alcohol-related liver disease, ARLD, is estimated to be 4.8%, with males having a higher prevalence than females. The prevalence varies among different ethnicities, with Caucasians having the highest rate. Alcoholic liver cirrhosis accounts for the majority of cases in the disease spectrum of ARLD. The prevalence of a cities in ARLD patients is highest, followed by hepatic encephalopathy and hepatocellular carcinoma. The average daily alcohol consumption is 146.6 grams per day, and about half of all ARLD patients are either current or former smokers. The incidence of ARLD is 0.208 per 1,000 people per year, while the overall mortality rate is 23.9%. This article was authored by Xianxian Niu, Linzhu, Yifan Xu, and others.


I just love cooking. I guess you could say I like the challenge. Especially like pastries because it's kind of like science. You don't know it just right. You're going to have to do it again. Louis, you knock over my coolie, we're going to have a problem. Hi, I'm sorry, I'm first class Boggs and I'm on the Fort Drum culinary arts team. Fort Drum is competing in the joint culinary training exercise this March at Fort Lee. The annual event gives military chefs an opportunity to showcase their talents up against American culinary foundation standards. I definitely think Fort Drum's culinary arts team is very committed to what we do. Last year they came in second but specialist We Wen was able to take home student chef of the year. So last year I was a student. My first year on the team I went down to Fort Lee and I ended up winning. So that was a great accomplishment. I still have a lot of room to improve. I still have a lot to learn. But I want to keep going as far as I can. To me it's fun playing with different ingredients and taking something and turning it into a whole new thing. Preparing the Fort Drum culinary arts team for competition has made an impact on Sergeant Boggs. It is a very challenging job. It's basically taking 10 unique personalities, skill sets and trying to push them all in the same direction for different directions at one time to accomplish one mission. And that's to win the competition. Competitors are able to hone their abilities as culinary arts specialists which improves the quality of food sources to their units preparing them to better perform in garrison and in a deployed environment. Today was our last and our very first run through of a three course. So the fact that we were able to literally overnight meese for a three course and put one out. Not doing it before with this menu, I believe that we are right where we need to be. This year's Fort Drum student chef has been in the army a little over a year but she's ready to compete. Of course I'm going to win. Of course I want to meese my recipe out. Let's get all my ingredients together, meese my equipment and get ready for my run through which is I practice my dish. My student chef dish. And I actually cook it for a soldier box and they judge it, tell me how it is, what mistakes I can make better, what I can do better. Competing for a place on the culinary team has helped KFC Lewis develop her craft. I learned so many new things like from each and every person like no matter if they're like a poverty or they're in my rank or they're at E7. I learned so many new things that I can take back to my deep back and I can take back in my career for myself. Sergeant Boz emphasizes that the competition challenges military chefs to improve their skills in the defect which in turn improves soldiers' nutrition and readiness of the force. You're always going to have those few individuals that want to make army food service better and also just continue to build on the culinary side. I feel that we have a lot to bring to the table.


Welcome back to the Mustang Minute. Paul Taylor joined by Graham Miller after a thrilling 3-2 Stevenson win over Alvernia in the 4-5 game in the Matt Commonwealth Playoffs. Coach, seem like it was two totally different games, the first 15 minutes and then the last 75 or so. Your overall thoughts on the game tonight? Yeah, well you know, we're a young team. You know, we had one junior starting, the rest were freshman and sophomores. It's the first playoff game and you know, history for the program, but it's also the first playoff game for these guys that are out here. So the first 15 minutes, you definitely seen a young, you know, nervous, nervous looking team and we could have been down two or three nothing early, but that's what credit to this. We've talked about this before, the character, the fight of this team to, you know, kind of come, overcome adversity.  We could have been like in a slump for 90 minutes, but the fact that it was only 15, I'll take that. Stellatano in gold tonight. I mean, he saved, you mentioned it, you guys could have been down three nothing about 25 minutes in. He was fantastic. He has been unbelievable.  All our goalkeepers are crazy and we love it.  This program's missed. And so he came up with, you know, again, you know, some big saves in the first half when we were a gold down. You guys outshot Alvernia 11-2 in the second half. Was it as simple as guys play your game? What adjustments did you make in half? Well, yeah, the halftime team talk was a little interesting, but, you know, but we showed some composure. We talked to the guys about, hey, look, let's just play our game. You know, we outshot them seven to six in the first half, which is, you know, for not really playing in the first 15 minutes and could have been down two or three nothing. But the fact that we outshot them, we told the guys, look, we're going to have chances. We're going to create chances against this team. You guys have shown that. So just play your game and obviously to come out and fire at the start of the second half and two goals in the first 15 minutes is what we were looking for. And we told them start strong for 15 minutes and they did what we asked. Now, two more questions. Big picture. You always talk about building the program tonight.   You make it to the second round of the postseason.  Of course, you know, our goal at the start of the year was obviously to make the playoffs finish as high as possible, which we had the opportunity to finish fourth. We couldn't finish higher. So we did what we needed to do to get home field here tonight, which is obviously a huge advantage in a playoff game. We, you know, we won our first playoff game as a program in the Mac. And but we're not content, you know, and we talk about these things. We're enjoying these moments. We're enjoying, you know, now an 11-win season, we're enjoying being in the playoffs. It's exciting. And, you know, for these guys, it's like, let's not, it shouldn't stop. We shouldn't be happy and content with just winning one playoff game. So on to the next one and on to the number one team in the country. I mean, nothing, nothing too hard about that, right? Well, you guys played them tough here.  And you guys have a ton of momentum after the way that game ended tonight. Of course. And we're just excited.  And that's where we want to be. So if we want to be there, yeah, let's play them in the semifinals of the Mac. You know, some, some programs never get the opportunity to play the number one team in the country that's undefeated. So we have an opportunity to go there and obviously do whatever we can to get that win.  And we're excited for that game, really excited.  We have nothing to fear. We just have to go and play our game and do what we can to get that win. All right, coach, go get that win and hopefully we're talking to you again real soon. Thanks again.


The next principle entails respect, which is very much important and since the beginning of talking about ethical guidelines, we have been referring towards this very aspect that respect for the dignity of the person and the people is one of the most fundamental and universal phenomena and it's a universal ethical principle across geographical, cultural boundaries and across professional disciplines. So wherever we look at the scenario where we talk about respect, we see a lot of evident phenomena. It provides the philosophical foundations for many other ethical principles. So when we talk about respect, the very basis of respect leads to many other professional and ethical principles that are further delineated from to sub-respect, he say he further delineate hokar amare saam na aath ne. Respect for dignity recognizes the inherent worth of all human beings regardless of perceived and real differences in social status, ethnic origin, gender capacity and any other such group based characteristics. Respect ka jo basically darumadar hai, ish tis par nahi hai ki agar hum ek community me research kare hain to wahapar hum kisi socially affluent individual ko zyada respect denge aur non-influent person ko hum nahi denge. Let's say like if we talk about that a qualitative interview is being conducted by the researcher in a community setting aur uspe jo affording individuals hain jo humare pas affluent background se aare hain unko invite ka liya jai aur unke pas jaya jai aur unse jake interviews record kawai jaan aur jo poor aur meager background se hain unko time liya jai ke aap ish taim par humare pas hain aur aakar hume aap recording kare hain. This is something which comes into disrespect.  The inherent worth means that all human beings are worthy of equal moral consideration. Kare hain aur humunki respect sref us basis pe kare which is close to aap joh hume pasand aare hain. So this is all something which comes into the category of disrespect. Now for example people may have specific concerns related to their age, their socioeconomic status, their race, gender, religion, ethnicity or disability. Now psychologists should be aware of the respect of that culture from where the client is coming, the individual and role differences. This is very important and very sensitive ke humare pas aakar therapy ke liye ek line taat hain aur kisi ethnic background ka hain aur wo moral values kare nahi kare hain. Jo humane hain larger population kare kare hain. So we need to see that uski usk cultural uski usk moral aur uski usk ethnic jo uski need hain usko hum respect kare. Although we don't believe on that, although we don't practice that, but still we have to see that. Isi tarah agar humare pas koi a criminal individual apne kisi session ke liye aara hain aur wo apne kuch malpractices report kara hain. As a psychologist, as a good human being, if the psychologist or the researcher is not liking them, dekin wo uski lived experiences ko sunra hain, wo unko report kara hain aur usko, as a human being, usko respect bhi de raha hain. Although he is reporting the things which are not culturally appropriate, which are not reasonable, which are not logically sound enough aur humare law ke uste bahar jaari hain aur usne batara hain ke mai yeh yeh kuch karta raho hu past mein. Mene itte logon ka murder kia. Mene itne logon ke sat yeh kia aur wo confess kar chukaya aur wo uske baad uski koi pathological behaviors prove woge hain aur wo therapy liye raha hain, to dis gust ki nazar se nahi dek sake usko. Usko hum disregard nahi de sakte. Even then need to give a certain respect to that individual as a human being. Now, statement of value. Stat statement of value for this very principal respect says, psychologist value the dignity and worth of all the persons.  They all have dignity and we just value them. With particular regard to persons right because it comes under human right that each individual has a dignity, respect and social justice should be done with them. In order to do so, they should consider privacy and confidentiality. The issues related to privacy and confidentiality are separate to be discussed in another module. Then consent, then issue of power and self-determination. By saying issue of power, at times we see that we are going to conduct a research in school and we thought that it's fair enough to ask the child that if he is interested in participating in that survey or in an experiment or not. But we will have to take the consent of the administration. The school administration will have to take the loop. We are doing research with the children in the institution. Or if we are collecting data from a university, then we will have to take permission from the administration of the university that we can collect data from your staff. So, you know, the person who is important to us, the consent will be taken from him. If there is a minor, then consent will be taken from his guardian and self-determination is another thing which is very much important and is ethically related with the principle of respect.


Welcome to All Hands Update, I'm Petty Officer Mara Timberlake with your headlines from around the fleet. In a gesture of friendship and goodwill, Rear Admiral James Caldwell recently returned a Japanese good luck flag belonging to a World War II Imperial Japanese soldier. The flag was previously in the possession of Caldwell's great uncle, a World War II U.S. naval officer. The flag is a traditional gift for Japanese servicemen, signed by friends and family with messages of encouragement before leaving for military duty. Elsewhere in the Pacific, USS Pearl Harbor arrived in the Solomon Islands July 29th for Pacific Partnership. As part of the humanitarian mission, Pearl Harbor will work with the New Zealand Navy ship Canterbury on numerous projects aimed at improving Solomon Islands' overall disaster preparedness. You can read more about these stories at Navy.mil. From All Hands Update, thanks for watching.


What's up everybody? Jason here for jasperjasecaserains.com. We're giving away nine hip-raid MLB spots away with this 2022 Top Scrooge MLB Jumbo Pack Break number 95. And again, guys, first we're going to do the break. Randomize because the name seems to be the hits out of that at the end. We'll randomize the customer names again that bought in and top nine out of the 30 can get into the hip-raid break. Click dice bro. 3-3-6 times. Let's do the pack filler first. One, two, three, four, five, six. Eugene, down a boy, six times there. One, two, three, four, five. Red Sox down in the Yankees. Alright guys, it is a quick pack filletional trading. Let's also put your teams there really quick. And we did get an autograph there. Ambergy, Cincinnati Reds. Reds will be Tristan. Well, we've got an auto. Now let's switch scenes. Let's do the main part of the giveaway, guys. Top nine, get in. Roll, two out of two, four times. Top nine, get in after four times. One, two, three, four. Four times, two out of two, four. Four times, top nine. Just missing, I was Tristan, but I know you have a handful of spots, man, so it definitely could be in the top nine. And John, you're in. Andy, Brian, Boyd, Eugene, Tristan, Tristan, Eugene, and Paul. There you go, guys. So top nine are in. So again, one more filler needed, guys, and then we can break open this MLB edition of Hip-raid. Jaspy exclusive, guys. Appreciate it, guys. Thank you.