Hello everyone. Welcome to Options with Doug. Streaming live daily on Bookmap Discord and the Bookmap YouTube channel at 1.30 p.m. Eastern Time. Before I get started I need to go through the disclosures. General disclosure, I'll book map the minimum materials, information, and presentations are for educational purposes only and should not be considered specific investment advice nor recommendations. Risk disclosure, treating futures, equities, and options involves substantial risk of loss and is not suitable for all investors. Past performance is not necessarily indicative of future results. The focus of my presentation and the focus of the Options-Doug chat channel in Discord is options, order flow, the impact of options markets on stocks and futures, and the influence of market maker hedging flow on price action. It looks like I'm having a problem with OBS Studio and can someone listening and watching in YouTube confirm? Can you hear me? Can you see my screen? Alright, it looks like I'm good. Alright, thank you second wins. Alright, so as I was saying I have a two-step process for trading and the first is planning and I use positional analysis. I look at how trader traders and market makers are positioned at the options market and how those positions change from day to day to develop a thesis regarding the expected trading range and volatility for the day as well as a directional bias. And the second step in my process is execution and I look at real-time order flow and book map and real-time market maker hedging flow and spot gamma hero to confirm my thesis and for setups for entries and exits and when I talk about setups I will be talking about setups and an underlying asset analysis based on order flow and hedging flow and those setups can be taken any number of ways with futures shares of stock or options questions and comments are welcome and I will be watching both the options dash dog chat channel and discord as well as the options as well as the chat in YouTube for your questions and comments and for those of you who confirm you can hear me now thank you for the confirmation and YouTube that was an OBS studio that's what I use that's the software that I used to stream to YouTube so again thank you thank you all hello second wins hello karma effects glad you're all here right my agenda for today I want to go over news items economic data and events for and earnings for today as well as the rest of the week then I'll go through my positional analysis then I'll review setups from this morning and then I'll talk about the live market and when I get to the live market if anyone has any stocks they want me to take a look at please let me know and I will do that right news items so there was I guess some minor data that came out this morning PMI manufacturing data at 945 and 10 a.m. Eastern time I don't know if that was the cause of a drop but anyway the data today came in in line looks like it in line with expectations but PMI data still less than 50 so indicating contraction and then for the rest of the week AMD reports earnings after the market closes today and then on Friday there's more PMI data at 10 a.m. services PMI and then more importantly Apple and Amazon report earnings after the market closed so that's on Thursday and then Friday the big economic data for the week is the employment report at 8 30 a.m. Eastern time right so that is the news items for the week now let's go to my positional analysis I'm going to start with the S&P 500 this is the S&P 500 futures and book map ES futures and before I take a closer look at this chart I'm going to take a look at a larger time frame for SPX so this is SPX in a 30-day one-hour chart and it is SPX is really since last Friday been consolidating in a pretty narrow range between around 45 70 and 4600 so let me point out some levels on this chart may be a little bit difficult to see the dash purple lines are showing the lower and upper weekly expected move that's based on the options market and then the dash blue lines are showing the lower and upper daily expected move again based on the options market so that's what the options market expects for today and for the week let me point out some spot gamma levels now these are proprietary spot gamma levels I'm going to point out the key levels first of all the 4500 put wall the put wall is the strike with the largest net negative gamma that can be expected to act as support and that level has after oscillating around quite a bit last week seems to have stabilized at 4500 so that's the put wall that is the expected support level so there that is the potential floor for price the SPX and the next level up is the 4570 level that's the volatility trigger that a spot gamma is proprietary gamma flip level below that level market makers position on the gamma curve is negative in a negative gamma environment market makers have to trade against price to hedge their delta exposure and that tends to enhance or increase volatility on the other hand above that level like SPX is trading now just slightly above market makers position on the gamma curve is positive in a positive gamma environment market makers have to trade against price to hedge their delta exposure and that tends to subdue volatility and then the next level up is the 4600 level and that is the absolute that is the absolute gamma strike and that's the strike with the largest absolute gamma and note now the call wall has moved up to 4650 that's a strike with the largest net positive gamma and that can be expected to act as resistance so that level did move up from 4600 yesterday to 4650 today and this is what spot gamma has been forecasting is a slow grind up as call wall shifted higher and that's exactly what happened today both the call wall for SPX and spy both moved higher slightly SPX to 4650 and spy to 4462 all right so bullish shifts higher in the call walls for SPX and spy raising the ceiling for price action let's take a look at one other SPX chart we'll take a look at the levels that are in play for today this is SPX in a one-day one-minute chart we zoom out to get the entire day here so the key levels in play for today are first of all the lower daily expected move and then just right above that the volatility trigger at 4570 and those levels around those levels not precisely have acted as support today and SPX is trading in a very narrow range today I'll talk about setups in a few minutes that you know I guess the way I look at things there was really only one good good setup good short set up I'll talk about that again in a few minutes so here's the ES futures in book map I have my own cloud notes here and I'm showing the SPX levels there's the 4570 volatility trigger and note there is a difference in points a difference of price between ES and SPX and today I have that at about 24 points so that's why this SPX 4570 is actually at ES 4594 so I also have SPI levels on this chart there's the SPI 4570 gamma level that did act as resistance earlier today for that short setup in the morning and then here's the SPI 456 volatility trigger and price has moved up and down around that level for quite a while today now it looks like it may be acting as support and then just below that that's the lower daily expected move for ES and it's a little bit different for ES than SPX right so those are the levels in play today for the SAP 500 trading in a narrow range again and I talked about shifts and levels call wall and call walls for SPX and SPI shifted higher slightly all right let's take a look at NASDAQ so NASDAQ has been much stronger than the SAP 500 today let's take a look at some levels in play for today I'm going to go to a QQQ chart first so I'm showing round number levels for QQQ as well as SPOT gamma levels so the SPOT gamma level in play for today is the 383 volatility trigger and note that the 382 level did act as support earlier today and the 383 level has acted as resistance until price broke out above and now is trading down below excuse me all right so let's go back to the NASDAQ futures in bookbam I have my cloud notes for NQ as well so I'm showing the QQQ round numbers and the SPOT gamma levels are noted with a different color here white with a red number there's the 383 volatility trigger that did act as resistance earlier here's the 382 level acting as support and then the 381 level also acting as support in the morning right so those are levels in play for today for the S&B for the NASDAQ QQQ round numbers have definitely been in play for today as well as the NQ round numbers the zeros in the 50s and for NASDAQ the volatility trigger volatility triggers for NDX and QQQ did move higher so minor shifts in levels for NDX and QQQ volatility triggers shifted higher the call walls and absolute gamma strikes remain at their current levels no changes there and for all the index products there were no changes to the put walls all right Danilo ask how can we get gamma levels hello gamma levels these SPOT gamma levels are available to SPOT gamma subscribers so if you subscribe to SPOT gamma any level of subscription you should be able to have access to these to these notes SPOT gamma does provide cloud notes I prefer to use my own notes I can keep the ESSBX price difference up to date closer to the actual level as well as show spy levels QQQ levels other levels that I want to show so I just have one level of one column of notes here it does take some work on my part but I prefer just to have one column but if you want the cloud notes from SPOT gamma with the SPOT gamma levels you need to subscribe to SPOT gamma so I hope that helps all right so those are the levels in play for today for NASDAQ shifts and levels minor and note for the SB500 head has really been after the initial moves up and down been chopping at a range somewhere in the middle of the range where the whereas the NASDAQ has been chopping around at the upper end of the range and testing the 383 volatility trigger a number of times all right let's take a look at gamma notional and see how market makers were positioned on the gamma curve at the beginning of the day is what I want to take a look at again market makers position on the gamma curve and this gives us an indication of how market makers may have to trade with changes in price and applied volatility and this is showing gamma notional market makers position on the gamma curve for SPX spy and DX and QQQ and note for SPX and spy the numbers are both positive at the beginning of the day market makers position on the gamma curve was positive although it was slightly less positive for SPX than yesterday minor shift lower and then for spy the numbers shifted from negative yesterday to positive today so pretty neutral for spy and then for QQQ the numbers shifted from slightly positive yesterday to slightly negative today so our overall though a very neutral gamma notional position and in this type of environment that leads to a lot of range days not if gamma notional was I guess very negative for these indices then that would lead me to look for more trending days wider range higher volatility on the other hand like today I was looking for lower volatility and more of a range day alright so that is the that's my positional analysis again my thesis for the day was excuse me looking for lower volatility range day and slightly bullish directional bias based on the shifts higher in the call wall call walls for SPX and spy alright let's take a look at some setups now I'm going to start with the hero signal for the S&P 500 what this chart is showing is SPX price this is from spot gamma this is the hero indicator hero stands for hedging impact real-time options so it's showing price for SPX and options trades and market maker hedging activity for a combined signal of SPX spy XSP and ES futures all combined into one signal and note this number is slightly negative for the day but has been trending higher since around 11 a.m. Eastern time alright let's take a look I'm going to zoom in on this now I'm going to focus on the the morning session the the setup that I pointed out this morning just right around 10 a.m. and this was a divergent setup that I really like so heroes started moving lower so traders were taking negative delta positions and market makers when traders take negative delta positions market makers are taking the the opposite side of those trades and they have to sell futures to hedge their delta exposure so trader started taking negative delta positions as the S&P 500 price was moving higher and let's go take a look at book map and see what happened back to the S&P 500 I'm going to zoom in so this is the setup that I pointed out and the it's the reversal around the 450 spy 457 zero gamma level right here note the trend break and there's not quite a retest of that level you can see all the aggressive sellers starting to come in a shift in green dots as prices moving up and aggressive sellers shown by the pink dots those are market buy orders buy minus sell and price breaks the trend does a retest of the 457 level doesn't quite hit it it looks like it may be a tick off and then moves lower as aggressive sellers and options traders take price all the way down to the 4570 SPX volatility trigger and note that this move lower was fueled by sell stop orders shown by the falling yellow line as well as aggressive sellers shown by cumulative volume delta and you can just see the the bearish order flow there in in book map well again all the pink dots fueled by sell stop orders and note that as price drops larger traders start to come in with iceberg orders I like to look at these in the sub chart in some mode so I can see the trend of iceberg orders and I can see the events here with the on-chart indicator so I can see that larger traders are starting to come in buying ES with iceberg orders and price moves higher let's see what options traders were doing then let's go back to hero so this is around 1020 hero starts to rise as price moves down to around that SPX 4570 level options traders start taking positive delta positions and market makers are buying futures to hedge their delta exposure and price moves higher and note this has set up was very similar to yesterday so today the timing was a little bit different so in my notes for today I have a divergent short at 1005 and then a divergence long at 1020 so that's what I just talked about the divergence short 1005 and divergence long at 1020 after that quick drop lower these are my notes from yesterday a divergent short at 945 and divergence long at 10 so the timing was a little bit different yesterday but the setup just the same quick drop and then as options traders are taking negative delta positions and then options traders quickly come in and start taking positive delta positions as price moves lower and price reverses higher zooming out trying to get the entire RTH session here so this is the the cash open at 930 let's see what traders are doing now take a little bit dig into this a little bit and this is pretty typical this rising orange line shows that traders are buying calls today note the number is positive traders buying calls and they're also buying puts that shown by the following blue line as well as the negative number here so they're buying calls and buying puts the put number is larger minus 3.7 billion versus the call number at positive 2.7 billion put buyers more aggressive and net the number the total number is just around just slightly less than minus 1 billion so so far for today traders are taking negative delta positions net in the S&P 500 let's go back to book map so again this led to a couple of good setups here the short especially that I pointed out very easy read in book map the order flow very easy read and then long as well as aggressive buyers start to come in larger traders buying with iceberg orders and traders taking positive delta positions alright since then yes B500 again chopping around kind of in the middle of the range for today let's take a look at NASDAQ NASDAQ let's go take a look at hero see what options traders are doing so for NASDAQ I'm going to take a look at a combined signal for NDX and QQQ so similar to the signal for S for the S&P 500 this is a combined signal and not as easy to read as the S&P 500 for sure today I'm going to zoom in on this and see if we can zoom in and get a little bit more clarity so looking at this for the first hour or so it becomes a little bit more clear this divergent short pretty similar to the S&P 500 just around 10.05 then hero starts to rise doesn't rise long but starts to rise and then price follows a few minutes later let's go take a look at book map now go to the NASDAQ I'm going to zoom in sorry it'll take me a moment to adjust my screen here right so here's the short setup right around 10.05 10.10 you can see the shift in order flow aggressive sellers start to come in you can see all the the pink dots there as well as the falling CVD line that's the pink line and then the move lower fueled by sell stop orders and just like the S&P 500 larger traders start to come in with iceberg orders shown by the following light blue line you can see the iceberg orders there buying on the way down that's pretty typical and then price test 381 QQQ 381 a couple times and then finally moves higher as aggressive buyers start to come in and options traders started taking positive delta positions right so obsessed ask what is hero again hero is actually H I R O that is hedging impact of real-time options and that is available from spot gamma with a spot gamma alpha subscription and that is showing options trades and market maker hedging activity for a variety of instruments indices as well as single stocks and one of my key tenants is that options trades and market maker hedging activity are key drivers of equity index products especially ES and NQ not every day not not all the time every day but often enough that it is a very important driver of price action I've shown that over and over again and also for many single stocks traders are very actively trading options in the stocks that I follow and options trades and market maker hedging activity is a key driver of price action for these stocks and hello Loki glad you're here right so obsessed I suggest you know if you have more questions about hero go to the spot gamma website go to the spot gamma YouTube channel watch my live streams every day I talk about it every day right so there's the short setup and the long setup and NASDAQ since then NASDAQ has been quite a bit stronger than the S&B 500 all right let's take a look at some stocks I'm gonna start with AMD since it is reporting earnings since it reports earnings after the close let's start with AMD AMD has been strong today let's take a look at hero and see what options traders are doing let's go to AMD so what this showing it's a little bit choppy we'll zoom in on this so obsessed this should should help this is showing and then met as a much better example today we'll see in a minute so what this chart is showing is overall net for the day traders are buying calls this number is positive the orange line is rising traders are buying calls when traders buy calls market makers sell the calls and they have to buy stock to hedge their delta exposure they want to remain delta neutral and this is a very reliable driver of price action again and many stocks especially these large cap tech stocks that I follow so they are they are buying calls they're also buying puts but the number for calls is much higher 69 million versus nine negative 9 million for puts so net for the day they're taking positive delta positions and market makers are buying stock to hedge their delta exposure and note that 115 is the key gamma strike and again call buyers are buying calls ahead of earnings let's go back to book map 115 is the key gamma strike and price chopped around that level and then finally moved higher let's see where AMD may be headed liquidity a lot of liquidity resting sell orders and the order book at 118 a little bit less than 119 and then quite a few at 120 and note the liquidity that came in to the order book right but right before 1230 at the 116 50 level they were looking to get filled with limit buy orders at 116 50 and price was too strong they were they did not get filled and we'll go back and see go back to hero look for other spot gamma levels so 120 is the call wall that's a strike with the largest net positive gamma and that with all the liquidity that level that could be an attraction for price all right so victor Ben says still a cell divergence on socks now do you mean the semi conductor conductor index or SPX is that a typo or do you mean socks I don't I don't recall seeing socks and hero maybe I'm wrong all right so that's AMD let's take a look at meta and meta here's a very clear example of how options trades can drive price so in meta traders are buying calls shown by the rising large line the positive notional value and they're also selling puts and that is shown by the rising blue line and the positive notional value for puts as well so when traders are buying calls and selling puts traders market makers are taking the opposite side of that and they have to buy stock to hedge their delta exposure let's go back to the total signal and notice how when it this hero signal levels off price levels off very strong correlation between hedging flow and price action now it looks like meta babe may be rolling over a little bit call wall up above at 330 all right let's go take a look at book map and we'll we'll get back to victor bill will we'll get back to SPX in just a few minutes when we take a look at the live market so let's go back and AMD still very strong today here's meta great move higher this morning as traders were buying calls and selling puts then finally some aggressive sellers start to come in at 324 as options traders took their foot off the gas and now price is moving lower so again meta for those of you may not be familiar with this concept a great example of how options trades can draw can drive price let's take a look at Microsoft not quite as clear but not a not a straight line straight trend up let's see what I've been traders are doing but definitely buying calls so here's another example and Microsoft traders are buying calls and selling puts both numbers are positive and price reverses higher right around 10 20 as traders stop buying puts they start selling puts and they resume buying calls and price moves higher let's go take a look at book map so here's the reversal let's zoom in on this as traders again stopped buying puts started selling puts and they resume buying calls reversal at right around 334 price jumps pretty quickly up to 338 let's go back to hero and see look for gamma levels in place so there's the 340 call wall and the key gamma strike so potential target right so obsessed as there's a lot to learn with this thing I'm still learning how the Greeks work and to take your time this is something that take does may take a while to grasp I would again recommend the spot gamma website I think they have an excellent support center with basic information about the Greeks about strategies as well as their proprietary levels and also hero so free go to the free resources on the spot gamma website great information that that should help but again take your time this is something that may not be easy to to grasp but it once you once it you start to see it it starts to make a lot of sense all right so traders buying calls and selling puts and driving my Microsoft price higher and there was something else I wanted to take a look at let's go back to book map take a look at Nvidia there was some question yesterday about traders pulling liquidity adding liquidity fills at different levels so this may not be the the greatest example let's see so the this I'm going to look at the heat map here so this is an example of traders pulling liquidity and then adding liquidity at different levels so this again not the greatest example notice how this is the heat map showing a history of orders limited orders in the order book notice how some of the liquidity has pulled at this level traders some of the traders do not want to sell at this level anymore and there's a slight shift in liquidity right right there it's probably impossible to see so they they are taking some of those sell orders away and then they're adding here so they're deciding now they don't want to be filled at forty six seventy four four six seven fifty and four sixty eight they want to be a be filled at four sixty nine with their sell orders so when this happens and you know it again it's difficult to see here this is a when traders are pulling orders that is an indication of price may move higher and you would also like to see more and Bruce director of education that book map talks about this quite a bit you would also like to see the buy orders coming in like like this one right here helping to move price higher right so that's Nvidia overall strong day for Nvidia let's just go take a look at here it was pretty choppy go to Nvidia zoom in on the morning this reversal higher so options trades are typically a pretty strong driver of price action in Nvidia and notice that traders initially from the open were taking negative delta positions and then as that slows down and starts to rise Nvidia price starts to rise so the hedging flow shifts from negative delta to positive delta and Nvidia moves higher right so obsessed ask does that accumulate calls and puts of strikes on the day does it account for longer term options buys or just zero DTE so we can listen let's go back to the S&P 500 to answer that question so an S&P 500 for SPX spy and ES I don't I'm not sure about XSP their options that expire every day zero DTE and weeklies monthlies so we can take a look this is showing all expiration all trades this is all expirations and we can turn on the next expiry so that is showing options that expire today now if we did this in a stock it would be showing next expiry that would be the Friday expiration for stock single stocks they have options that expire once a week every Friday as well as the monthly expirations and again for the S&P 500 SPX spy and ES have options that expire every day so this green line is showing the zero DTE trades and let's just turn off all trades and just look at zero DTE so this is pretty clearly a strong driver of price action today the zero DTE trades in the S&P 500 you can see the the divergence short divergence long and then options traders continue to take positive Delta positions in the S&P 500 and then we can refine this even further looking at puts and calls so they are in zero DTE they're buying calls and buying puts call buyers a little bit more aggressive all right so obsessed this is showing zero DTE these are options that expire today they will have no impact on open interest so that the just based on the zero DTE trade this will have no impact on the spot gamma levels again these expire at the end of the day and then the all trades you know if these trades are not closed at the end of the day then they could have an impact on the spot gamma levels so the spot gamma levels that I talked about in my positional analysis are based on gamma weighted open interest all right so Victor been earlier mentioned the the divergence in SPX we'll take a look at the S&P 500 talking about a sell divergence and then we'll take a so this is the combined signal total signal let's just zoom in on the last few minutes again looking at the the total all expirations here that is the divergence lower and price is moving lower let's see where price was when traders started taking negative delta positions we'll go back to book map right so obsessed the spot gamma levels are based on open interest but they're again they're gamma waiting they have their own proprietary algorithms that they use to develop these levels so the the raw data that they use is open interest that comes out once a daily some sometime during the night so they get that data applied their proprietary algorithms to come up with the the key levels that I talked about earlier the the put wall the call wall the absolute gamma strike the volatility trigger the basis for that information the raw data is the open interest all right so it looks like S&P 500 approaching the 457 zero gamma level and let's options traders started taking negative delta positions and note that larger traders also starting to sell with iceberg orders as price approaches that level and obsessed it says taking negative of delta or positive delta has to learn exactly how market makers edge with stock because that's new that's interesting yeah it is key driver of price action and and many stocks that's why you can see the stocks that I follow here in book map that's the magnificent seven plus AMD plus QQQ and spy spy all have very active options that are key driver of price action let's go back and look at hero so this is interesting good spot Victor been finally playing off this is a setup that I like watching a divergence in hero so price is rising up to a level that you expect to act as resistance that may act as resistance so we know that 457 was a resistance level earlier today price doesn't quite make it up there today and options traders start taking negative delta positions and larger traders start coming in with iceberg orders sell iceberg orders and price moves lower very nice divergent setup great spot Victor been let's go back and take a look at a hero so there's the SMB 5 run there's 500 there's the divergence right let me check for questions yeah gamma is the rate of change of delta and open interest is different from volume so again open interest those are orders that are held those are open positions and volume is the the volume for today so let's take a look at let's go to SPX go to an options chain let's go to let's go to Friday expiration so this is Friday expiration so it may be hard to see I'm showing volume and open interest so this number will not change during the day it only changes overnight this these numbers will be different so they'll change tomorrow as the open interest data is updated with the latest positions these are positions that are held open positions and then the volume is what's traded today so these numbers will change the volume numbers will change constantly during the day let's see we can go to the so notice here the the volume on the left open interest on the right the open interest numbers will not change today and these numbers will change constantly during the day so that's the volume of contracts bought or sold those are calls right so there you go there's the difference between open interest and volume let's go back to the SMB 500 check on that that setup zoom in a little bit more here so price reversed lower just below the 457 zero gamma level let me just check a spy chart to make sure that is accurate that yes the spy ratio may change some during the day yeah that is right so price spy did not quite get to that level before reversing lower right so obsess says open positions got it so would float be something to look at in confluence no I don't think so I don't look at float that's not something that I look at I just stick with stick with options here alright my time is up I want to thank you for your questions and comments thanks everyone for watching remember AMD reports earnings after the close today alright again thanks for watching thanks for your questions to comments and I will see you tomorrow bye


Welcome everyone, and thank you for joining us for today's TechSoup webinar, Create Dynamic Online Trainings. We are using ReadyTalk today, and all of your lines are muted, and we'll be using the chat for communication, so please feel free to enter your questions or comments into the chat. That will only go to the presenters, and please send us any questions or comments you have. We'll share out anything that's appropriate to share with the entire audience. If you do lose your connection, just go ahead and rejoin using the link in your confirmation email, or by phone, if you happen to be on our audio connection, you can recall the conference using that same number. If you happen to be disconnected or have to leave and cannot rejoin us, we will be recording this webinar, and we will send out the information for that recording in a follow-up email. Also, if you happen to be tweeting today, go ahead and use the hashtag TechSoup. Once again, we're talking about Creating Dynamic Online Trainings today, and let me take just a minute to tell you about your presenters. I'm Crystal Schimpf, and I'm a guest webinar producer at TechSoup, and I'm also a trainer at the Colorado State Library. With me today on the call, we have Janet Fouts, who is a social media coach and a senior partner at Tattoo Digital Media, and Kyle Andre, who is a research analyst at Idealware. Unfortunately, Laura Quinn was not able to join us today, but she will be available for some follow-up questions if there's anything we're not able to answer. Assisting with the chat today, we have Dawn Krause, Kevin Lowe, and Stephanie Gairding. So thank you for them for joining us today. Let's take a look at what we're going to talk about today. To start off, Janet will cover an overview of the basics of various types of online training and some tips for planning, preparing, and creating online training. Kyle and Laura will talk about how to use video and other interactive tools to engage your audience in online training. And I'm sorry, that will be just Kyle. We'll be talking about the videos and interactive tools to engage your audience in online training. And we will have a few spots for questions and answers from you, the audience. So please feel free to put those questions in the chat anytime, and we'll get to them as we are able to. And so to begin, let's just take a little poll and see what your experience is in creating online training. So take a look at these options. Let us know what most applies to you. And if you would like, go ahead and put into the chat maybe some of the specific types of online training you have created. I'll give you just a minute to do this. And if we see anything good in the chat, we'll make sure to share that out with everyone. I see mostly video trainings. I'm doing webinars for the genealogy community. That sounds interesting. Online training lessons about ILSs. I see flash tutorials, Captivate. Oh, some trainings for the Over 55 crowd. That looks interesting. I see lots of things coming into the chat here, teacher training, taking over continuing education. All of the docent tour training online, that sounds interesting. Online training for wildlife rehabilitation techniques. We have a real variety of topics coming in, and also types of training, an email campaign, various types in here. We'll go ahead and close down the poll. Looks like most people have had a chance to respond. And so we'll just close that down in 3, 2, 1, and take a look at this. And looks like most people have never created online training before, so this will hopefully provide a nice overview for those of you who have not created online training or who have only dabbled in online training, maybe a little bit here or there. And a few of you have created quite a bit of online training or create some from time to time. So it is nice to see we have a variety in the audience today. And hopefully what we provide for you will be helpful. And thank you for those of you who put your responses in the chat. I'm sorry we weren't able to get to all of them. All right, well we will go ahead and get started. And I'm going to hand it over in just a minute here to Janet to give us an overview of the types of online training. And she's going to give us some tips on planning and preparation as well. She brings expertise as a social media coach from her work at Tattoo Digital Media and also from presenting webinars and online trainings on a regular basis for profit and nonprofit organizations. So Janet, I'll hand it over to you. Thanks very much. I'm really excited to be here. And I'm excited that there are a lot of you who haven't done online training because this is going to be a really good primer. But if you're already experienced, I hope you're going to learn some things too. I'm going to go really fast because I don't have a lot of time. So if I skip over things, please remember that there is a Q&A session and we will also be answering questions in TechSoup's forums after this presentation. So I want to just gloss over real quickly what types of online training there are. And there are quite a few. There's email drip campaigns and then controlling access to content, videos, Google Hangouts, sharing PDFs, slides, things that you can email around, and webinars like this one. And I'm going to go into these a little bit more deeply as we continue. So your first question of course is, who is the market for this training? Is it for your staff? Is it for volunteers for the nonprofit? Maybe it's for potential donors to educate them on what you do and how you do it. If it's for staff, is it for internal staff or remote staff? Or are you doing it as a public service like you would be for the donors to give them more information about what you should do and why they should care? So there's a lot of different reasons. And each of those reasons is crucial to what your delivery platform is. If you're going to be delivering it on a really broad scale, then you need something that has a broader reach. You also want to think about what the skill level of the market is. If the market has a lot of, a very low knowledge of using social media or online media, then you have to control that. Maybe they're going to be email people. They may not be people that you can use high levels of technology with. So you want to make sure that you think very carefully about who the market is before you create your campaigns. Create for the market instead of creating content and then wondering why the market isn't using it. The first thing I wanted to just cover was email drip campaigns. This is the kind of thing that we do it with a tool called HubSpot that allows us to send out emails that are very specific to the interests of the group. And I can send out an email on a weekly or a daily or a monthly basis letting them know information that's in a specific channel of interest. And it allows me to control how that goes. People can opt in at any point in the cycle even if I've already sent out three or four or five lessons. When they join, they go back to the first lesson and they start the program at the beginning. It's a really great way to be able to deliver really great information without people having to jump into the middle or worse yet, you having to say, oh well you can't join now. We're not starting another session until next month. If you need to educate people as they drop in, this is great for volunteers or new staff so that you can kind of lead them along. I find that a lot of times people set up these trainings and then as someone new comes on to the organization, there's no process in place to make sure that they're included. And so people get dropped out. You want to be able to lead them through and be able to build something in advance that they can just be handed. And email is a really great way to do that. You've got to be organized. You should be organized for any kind of training so that you know what you're doing and what people want to get from this. And if they really don't have a high end of technology, then email is a really easy way to do this. One of the ways that I do that is by setting up WordPress classes for example. And I will walk people through how to set up WordPress and then okay now we're going to set up users, now we're going to do posts. I find it much more effective in giving people a whole huge portfolio of information. Sometimes it's just overwhelm. So starting a little small and dripping them information kind of leads them along and lets them learn a little more regularly. Once this is set up it's really low maintenance. Another one that's very similar which I also use is member access to content. I do this through WordPress because I love WordPress and it's easy to use. It's got lots of plugins that you can use to manage this. Works the same way as the email that you're controlling access. Today I'm going to release the first tutorial. Tomorrow I'm going to release the second one. This again keeps people from being inundated with information that they just can't all digest at once. If you need to feed them things slowly you can do that. Once they reach the end they can go back and access all of the content. But if you just dump it on them they may not absorb as much and they may be overwhelmed. Just like email, you've got to be organized to get it out. Once it's organized and done it's very low maintenance and easy to keep up. Video screen capture another one of my favorites. I call this chase the cursor because you know it's when you follow the cursor and say okay we're going to click here, we're going to click here, then do this, then do that. It's a very easy tutorial style. I create these for my clients when I'm doing consulting. If somebody has a problem with a particular platform I can go in in a few minutes give them a video and step by step say do this, do this, do this, and then do this. This is a really great tool because now once the client has it they can come back to it later and refresh because you know in a lot of coaching situations or technical situations you don't really remember it until you do it yourself. And then you go whoa what did she say? I don't really know what she said. I kind of remember things and then we have an email exchange much easier if I can just tell you how to work it then give you a demo that you keep as an archive. You could keep these in an archive on your intranet or on a website so that people can go back and access them. Somebody who does this really well for nonprofits besides me is John Hayden. If you want a link to some of his tutorials then just send me an email and I'll give you a link to John Hayden. If you don't know him already he does great stuff on Facebook, he's fabulous. So these kind of video tutorials are really useful. Make them short, make them quick, make sure that you're set up and we'll talk about that in a little bit. Once you do these tutorials you can share them as well. Moving on to PDFs and slides there's a couple of different ways. If you've got a step-by-step training that people can walk through very easily maybe it's 10 steps to do something right. If it's something you're going to share with your volunteers for example you might want to put it on Scribe. That's a resource for sharing PDFs or eBooks and people can go and get them and share them easily. You can make them paid or unpaid. SlideShare is another one of my favorites. My SlideShare account is slideshare.net and I'll put these slides up there later so you can see how it works. It's a great resource for learning and it's also a great resource for sharing a series of slides. You can also share videos. You can annotate your slides. Dropbox is another really great resource. Pretty much anybody can access Dropbox. You can use it as a repository for your video tutorials. You can share your PDFs. You can share eBooks there. A lot of things you can do through Dropbox to share information. So obviously webinars work very, very well. One of the things that I've found out about webinars is your first webinar you may not get a lot of people to it. If you build a regular system so that you have a weekly or a monthly webinar people begin to expect it. They begin to look forward to it and you build a following. So it's the repetition that's important about webinars. It's also really important to record them because quite frankly not everybody stays for the whole webinar. Again, if you inundate people with a lot of information and they want to go back and see what you said, a recording and this particular webinar is recorded, going back to it for reference is very, very valuable. So make sure that you give that to people that you're doing webinars for. I like go-to-meeting for webinars but I also like ReadyTalk. Both of them are really great platforms. Adobe Connect is another one that a lot of people use. There's a free resource called Join.me that's a good webinar platform as well. When you do webinars try to stay very focused on what your topic is and don't give people too broad a scope of information. It's better to do several webinars in small chunks than to try to cover all of social media in one webinar. Again, if people get overwhelmed they're just going to glaze over and they're not going to come back. So I've said get organized at least four times and it really is very key. Find out who your market is. What are their best delivery mediums? Then take that against what your best delivery medium is. If video isn't your thing don't do it. If text is your thing then maybe that's where you should go. If you don't have the tools or the skill set think about bringing other people in like what TechSoup did with this webinar. Who do you know? Who do you want to know? Who can help educate? And how can you bring that all together? Once you've got that all together outline the goals. And I like to do wire frames. I do them with mind mapping tools. I do a lot of whiteboarding. I fill in a lot of stuff and I see where things are going to go. And then I decide is this one off lesson? Is it a group of lessons? How will those be structured? How will they be delivered?  Some recording tips. This is my favorite microphone. It's called the Blue Snowball. Blue Snowballs are really great because they have noise canceling features. If you are going to record a webinar or a video for example these microphones work really, really well. I recommend that people do one long take. If you are going to be doing a video for example maybe you are going to be doing a podcast do one long take and then edit it later. It's very common for people to chase the cursor videos and then they make a mistake and they go back and do the whole thing over again. This can take you forever.   So do it all in one long take with the intention that you may have to edit. Make sure that you test your mic and your video recording every time before you start and do the whole thing. If you do a whole long take and you find out at the end that your audio wasn't right or that your video wasn't recording the correct screen you are going to be really unhappy. So do a little quick test. Make sure everything looks good and then go ahead and do it. It's much better if you practice, practice, practice before you do a video if you are doing tutorials. You want to sound natural, conversational. You want to kind of explore with people and explain to them how things work. If you seem to be droning on and reading a script and this is how you do it it's not really something that I am going to be interested in participating in. I am not going to finish it. So make sure that it is interesting and lively. Do it in your natural voice. If you are not comfortable with that have somebody sitting a chair across from you that you can actually talk to so that you have got somebody that you are delivering to and that might help a little bit with the voice. Make sure that you are sizing for the delivery format as well. If you are going to be delivering it on blogs great. If you are going to be putting it on TV that is a little different video size. I don't really have time to get into that too much but I can help you with that if you want to email me or contact me through the forums. But you really want to think about again, how am I delivering this? What is the best format to deliver it in? Then you want to remember to market it. Now this may not always be the case if you are delivering it for staff or volunteers but even then there is some internal marketing. Hey everybody, we have got a great suite of videos. We just put them up. I would love your feedback. I would love to hear what you would add to it. What are we missing? So that kind of internal marketing, if it is something for potential donors or the public then using social media to market is really great. Make sure that if you are putting it on YouTube you have set up a good YouTube channel that is very clear and then leverage all your social media networks and your email networks to market this. If you don't market it and you don't get a bunch of hits in the first say few days it can kind of fade off of YouTube and people don't find it. So then you have got to send it to them again. Think about what your marketing program is going to be, how often you are going to have to market it to keep this going and make it really work for you. This is my connection information. If you have any questions please reach out to me. I am always available and I am very happy to do that. I will also be watching the TechSoup forums to see if there is anything that I can answer there as well. I am going to go ahead and try to look through the questions too. All right Janet, well thank you so much for this great valuable information. And you shared a lot of resources and links, places people can go either for tools or for examples. And we are collecting those links and we will be sharing them out. I just want to make sure everyone knows that we will be sending out a follow-up email which will include the recording of the webinar and the links and also the link to the forum where we will continue to have a discussion about this topic. So anything we are not able to get to today, we will end up in that follow-up email. And we do have a few minutes for questions right now and we have been getting some good ones in. So Janet, I will just ask you a few questions right now if you don't mind. Great. From one person they asked, what is the difference between an email drip campaign and emailing out an educational newsletter? Or is that the same thing? Oh that's a great question. So sending out the email newsletter unless you are archiving it on a website doesn't really allow people to drop in. If they haven't been in since the beginning of the newsletter, they may miss a lot of really good information. So you can archive that and let people dig through it. And with newsletters people tend to use that for more general broader information. But with training you want it to be very specific to a particular channel. Say you are training people on how to use a CMS. Then you are going to want to drip that information from here is how you sign up and set up your profile to more advanced things. And if someone is going to come in in the middle you want them to start at the beginning. So if they sign up and you have already sent out 5, a drip campaign will send them back to square one about setting up your profile. Great. And is there a particular service? You might have mentioned the name of an email service that does this. I use HubSpot which is really a content management system and it does a lot of different things. So one of the things that it does is allow you to send out these drip campaigns. I'm trying to think off the top of my head of a couple others and I'm drawing a blank. I think Blue Sky also has one. So that's another one. And a Weber can send out drip campaigns as well. Great. We had another question. What is a cursor video? That was something you had mentioned. I call the video tutorials where you follow the cursor from step to step to step, chase the cursor tutorials. And we have some people asking what are your favorite tools for editing audio and video or one or the other depending? Well for audio I really still like Audacity. I'm on a Mac and so that's easiest for me. I also use ScreenFlow. And ScreenFlow is the app that I use for all of my tutorials. It's really easy to edit. You can add a lot of effects. It's got a lot of tools in a really inexpensive package. And I just find it to be the best tool for me. And is that a free tool or is there a charge to it? I think it's $49 or $60. It's very inexpensive. And it's a one-time fee and then you get lifetime upgrades. And somebody asked, what do you think of sharing via Google Docs? I like sharing via Google Docs a lot. I have a couple of issues with it. One is that it seems Google goes down a lot and so then people lose access. I'm also running a lot more into people who can't access Google Docs because of firewall issues. So it depends on your organization. It seems that Dropbox has less resistance to that. But since I do work with some financial companies, they don't let you access Google Docs. And so it doesn't always work. Yes, something definitely to consider. And then here's another question. If you're doing a live webinar, are there any tools especially free that would allow small group discussions or partner talk? Join me is very good for that. Go-to-meeting is very inexpensive. Those are both ones that you can use. And you know what? Skype tools are pretty darn good these days. You can do screen share. You can have a good conversation. So if you don't have to record it, that's a really good option as well. And we've got some more people to go back to the cursor idea or these cursor videos. What tools do you use to create those? Or how are they made? I use ScreenFlow for that. It can capture my screen and it captures the entire screen and the audio at the same time. And then I can crop it later down to whatever size I need and publish automatically to YouTube. So it works really well. It allows me to do the zoom in and zoom out. Another really good tool is Camtasia. I like that a lot to be able to follow the cursor and I can decide if I'm going to highlight the cursor, am I going to put a circle of light around it, am I going to zoom in on it? Both of these tools will do basically the same thing. I look for TechSmith.com for Camtasia. And I don't have the URL in my head for ScreenFlow, but if you Google it you'll find it. Of course we're all interested in tools that we can use that are low or no cost always. Sometimes we do have to pay for them, but it's always nice to find things that are less expensive. Yeah, and I lean towards the low cost and inexpensive as well. And then we have one interesting question, wondering what your thoughts are on the Khan Academy approach to learning and training. And for those listening that maybe aren't familiar, that's K-H-A-N Academy, which is a series of trainings online that are freely available. So what are your thoughts on that? I think they're brilliant. Absolutely brilliant. There's so many things that you can learn out there. You know, you look at what they're doing, look at what Stanford is doing on iTunes. They're putting out entire, MIT is doing it too, putting out entire courses that you can go and take. There's so many learning opportunities. The one thing that I'd like to say that is a huge difference between, for example, Stanford or Harvard or MIT and Khan Academy is that Khan Academy is really hard to say and is much less produced. Don't worry so much about overproducing what you're trying to teach. People want to learn from an individual. It doesn't have to look like CNBC. Make it informative, make sure the sound is good and you're good to go. Great. Yeah, and I think that's very good advice. And also it's great that that question came up because of course there are many resources of trainings that are available out there to take advantage of. So we'll get those links into the follow-up email. And we're going to go ahead and move on at this point. Thank you Janet. And hopefully we'll have some time at the end to get back to some of these other questions. We have some more really excellent questions coming in. And just a reminder, if we don't get to all of the questions in the session today, we will send a follow-up email with a forum where those questions will be answered following the webinar. My pleasure. And I'll try to answer some of these questions in the chat. And if anybody wants to tweet me on Twitter, I'm Jay Fouts. Feel free to tweet me as well. Thank you. Thank you Janet. And so now we'll move on to hear Kyle talk a little bit about his experiences with online training at Idealware. Idealware is a nonprofit that provides resources so other nonprofits can make smart software decisions. Kyle produces a series of Ask Idealware videos and also produces live trainings. So he's going to share his experience on how you can make online training more dynamic with videos and interactive tools. Kyle? Hi, thanks. First, can everyone hear me? If people can't hear me, let me know. Okay, good. Thank you. My phone, the mute button doesn't have a light on it. All right, so basically what I'm going to do is just kind of look at what we at Idealware have done in the world of online training, which is a pretty good amount. And I think I'm going to start with sort of the easier, cheaper things and work up to the more complicated stuff. So the first step that we use, one of our most basic things is just videos. This is actually a screen capture of one of our Ask Idealware videos, which we've mentioned before. It's a series of videos that we do, really short guerrilla style videos which are just basic, straightforward, low production videos for the Internet. And here we have, basically the whole premise is I'm a person who works at Idealware and I'm going to answer a simple question. So here we have Andrea, our Director of Partnerships and Learning, who just in about a three minute video explained sort of the basics of getting liked on Facebook. This is a pretty good approach. It's sort of similar to things like previously mentioned like the Khan Academy, which it's just a very quick video. You can access it online. And really all you need to do this is just a camera and a little bit of basic editing software. We just use a flip camera on a tripod which is pretty cheap and gets a pretty good quality to it. And then really for editing software all you really need is something that can put titles in it. It doesn't have to be as fancy as we've used. But we just use Adobe Premiere Elements which is pretty cheap and pretty powerful for being a really low end system. And you can actually get that from TechSoup for I think about $15. So definitely on the low end as far as cost goes. Having these online videos is a good way to just answer simple questions or explain simple things. The nice thing about putting it on YouTube is you have your channel. So you have all of your videos in one place for people to look for. And if you see we've got the link at the bottom to the Ask Ideal Wear YouTube channel which has all the videos we've produced. And then sort of the next step up from videos as far as online training that we use is sort of the presenter-led training. This is kind of familiar. This is something like we're doing right now in ReadyTalk. These are the online conferencing tools. Here we use webinars, we do an hour and a half webinar almost every week. Some of them are free but most are paid. And it's a fairly, as we've mentioned before, it's sort of a very basic sort of very straightforward just class sort of setting. And you're always going to have a core group of people who will do it. But here we have different topics for different weeks and for different times. So we have a multitude of social media trainings and it's split up by topic like here's just a basic introduction to what social media is. And then maybe here's how you measure social media. As Janet mentioned, a live webinar is a pretty good way to just sort of have a little bit of back and forth and have some good, and that's through the chat or online. And it's just a pretty nice straightforward way to teach one thing. And you can do it in a series. So the next step beyond that is the recorded seminars. And these are basically what we do. These are just our webinars that we've presented. We record them every time. So people who have seen a webinar get that recording. But we also sell those recordings on our website for a discounted price. And that way people can, unlike a live webinar where here you have to take an hour, an hour and a half out of your work day to listen to it and watch it. This way you can see it on your own time. The only downside to this, the only downside to listening to it on your own time is that you don't get the ability to ask questions that have them answered. So you do miss out on that, but it's still a pretty good way of delivering educational content as needed or on demand as opposed to scheduling it out. So what we're going to do is stop for questions right now, just sort of on these lower end methods before we go into the bit more complicated methods. Great, Kyle. Oh, sorry, I've been kind of tracking the questions in the background. And I know that one that has come up is can you recommend some basic video editing software and preferably something that is free or a low cost? Yeah, we actually have an article about this on the Idealware website called The Few Good Tools for Video Editing. So what I've worked with in the past for video editing that's fairly low end. They're sort of the big three low end ones which are iTunes, Windows Movie Maker, and Adobe Premiere Elements. iTunes comes free with all Mac computers. And it's very easy to use and pretty straightforward. It's one of the stronger of those three tools. The only downside to it is you need to pay for a Mac which is more expensive. Right. And then with any Windows machines, any PCs, you get Windows Movie Maker which it's good if you're adding a few basic, if you're adding some titles or if you need to do some very simple editing. But I've found overall it's not quite as user friendly as iTunes or Adobe is. And it doesn't handle as many different types of video files. Right. And then the third one in that is Adobe Premiere Elements which I mentioned before. It's suspiciously similar to iMovie. It's fairly straightforward to use and it's very flexible as far as how you can publish it. You have a lot of different options for file size or what type of file. And that one for nonprofits you can get that for about $15 through TechSoup. Great. Those are great recommendations. And it is iMovie just to clarify. Yes, I think I said iTunes on accident at the beginning. So I'm glad Mark and a few other people caught me on that. Okay, that's quite all right. And some people are asking questions about the Capturing Live webinars and how that works. So wondering with the recorded webinar, once you record it, can participants stop and pause the webinar to return to the same point? Yes, with the recorded webinar like something from ReadyTalk, you do have – I can actually go back and see – you actually do have sort of a play bar at the back and it actually will show – every time it shows a different slide is what those green marks are. So that lets you – we publish these online. So you access this online. You can certainly do it in a recorded file format but we find it really easy to have it online. And you can go – you can let it load and you can go to various points and you have access to that as long as that exists on the Internet. Great. And just one last question before we continue on is between webinars which are generally a longer format, but is there a kind of ideal length for the video tutorials that you talked about creating? So with online video, shorter is better. And just sort of in video experience working in for-profit video production, my experience in the adage we go to is the proper length for a video is exactly as long as it needs to be and not a second more. In general with videos for YouTube, you want to stay under five minutes. After five minutes people are going to start getting bored and they're going to start clicking on a different video. So you want to make your point as quickly and as simply as possible. Great. That's excellent advice. So I think we'll hold the rest of the questions to the end at this point so you can keep going through your section. Cool. So sort of the next point that is much more tool-intensive than the others is screen sharing. So this is sort of getting into the cursor, follow the cursor sort of videos as Janet mentioned. We use Camtasia by TextMess, but as mentioned before there are other tools like Jing that let you record the screen. And we've mostly used this for demonstrating software and processes. So we've actually done a series where we actually did demonstrations of some donor management systems. And we used the screenshots and the video that we recorded during those demonstrations to put together a video overview. So it's a very similar sort of thing. This lets you see cursor movements and sort of follow through the process of actually using software. It doesn't have to be software, but because it's screen sharing anything on the computer this can actually be really helpful for tutorials especially. And the nice thing, when you're using a tool like Camtasia or Jing, they let you do some call-outs which is like this black bar on the screen there. This is something where you can in the software make it draw a little box or a circle or a check mark or things like that to call attention to certain sections of the screen. And sort of moving on from that, a little bit of step up is sort of an idea of an on-demand module. So this is kind of a cross between screen sharing and recorded seminars. And this is actually something I'm working on now. We're working on a series of about 10 minute long on-demand recordings of a course of training. So this is five, it's the same type, it's five one and a half hour long webinars that we've turned into 10 to 15 minute little sections. And we've been doing this just like screen sharing. We've been doing this in Camtasia. You can use similar tools as well. And this sort of lets us blend PowerPoint, including PowerPoint animations as well as video with sort of the ability to put in call-outs. So being able to add like a little scribble or a little check mark and other ways to draw attention to certain parts of it. And because this is shorter, again about 10 minutes long, this helps break an entire course of trainings into smaller chunks. So someone can do one or two a day instead of having to sit through an hour and a half or having to stop and start. This is a bit more similar to something you'd see as a training, usually in the for-profit world you see a lot of like employee orientation or things like that that follow this sort of section, this idea of having small modules that they can do as they have time to do it. Then this is the more resource and scale intensive version of these would be an interactive e-learning module. So there are actual, so e-learning tools like Particulate is the one specifically that we use. They let you take your PowerPoint presentation and turn it into a full e-learning module. The advantage of this is you have sort of the, you have sort of a table of contents along the side. So if someone had to stop partway through, they can skip around down through the list to a certain section. These also let you include things like quizzes, polls, or interactive modules. So like the screen that's displayed on this slide here, you can actually click on those blue buttons and it pulls in a call-out that shows more information. Again, this is fairly widely, this sort of technology is widely used in the for-profit sector for trainings. This is really good for processes. You know, a sandwich shop might have sort of a click the different parts to make the sandwich in order to teach someone how to make the product. It's certainly more involved and these are more expensive sort of tools than things we've talked about. So that's what Idealware has been doing in the world of online training. And I'd certainly love to hear some more questions right now. Great, Kyle. Well, we've been tracking some of these questions and there are a lot of good questions coming in and some are very specific to some of the tools you're talking about. Do you know of any good options for webinars or for phone, basically phone services and webinars that have toll-free options or that are maybe less expensive for both the webinar provider and for the participant? So in our direct experience we use ReadyTalk which does offer a toll-free line. It can be, it's certainly not very cheap for the nonprofit using it. I'm sure someone would want to argue with me on that. But it does allow a toll-free option. And as far as sort of the cheaper audio conferencing for the organization, we've done for our free webinars where we're not collecting any money. We use ReadyTalk just for the slides and then have people call in through free conference call which doesn't cost us any money but it is not toll-free. It's also not exactly the highest quality so you get what you pay for and you pay for nothing. So it's not the most user-friendly. It's certainly worth spending more to have that toll-free number which is if you can afford to do that it's much nicer for your constituents when they're calling into a webinar. Absolutely. So a bit of balancing there between free or something with a charge and the benefits you get out of that. Great. Well I also have a specific question here on what tools did you use or could you talk a little bit more about how you made those on-demand modules, the 10 to 15-minute on-demand modules. And I think that this is with regards to the video the slides, the animations and call-outs, how do you put those together? So for on-demand modules it takes three parts. First we have the slides themselves, the content which we make in PowerPoint. PowerPoint is actually really flexible if you know what you're doing. PowerPoint has a reputation for being overused or kind of abused but when done correctly the animation features allow you to add a lot more dimension. So actually on the lower right of this slide that's actually a screen capture of one of the animations we've done.  It definitely helps to have like a hand-drawn animation. So if you create the images yourself instead of using clipart or anything it improves the quality but you can certainly create more complicated animations in PowerPoint. The second part of this is audio. So for audio like Janet mentioned we use Audacity which is nice because it's free. It's a free open source download. It's fairly easy to use. It's pretty straightforward and it lets you just really quickly create mp3 or wave audio files. I tend to prefer mp3 just for size constraints. And then the third part is sort of bringing together the visual elements and the audio elements. So I specifically use Camtasia for this. You could also make it in a video editing software like Adobe Premiere Elements or iMovie or Windows Movie Maker anything that I mentioned before. Oh and Susan asked what the audio tool was and that's Audacity. It's a free download. And then as far as including video you can include video just like you would include a PowerPoint slide. You would make your video separately in your own video editing software and then import that into your project to edit. Great, thank you. That's a very thorough explanation of that so I'm sure that's very helpful. And at this point I'm actually going to see, I believe Janet is still on the line so we have some questions that perhaps either of you would be able to answer. And so first off, do you have a preference between hosting your materials on YouTube or on Vimeo or perhaps another tool that we aren't aware of? And Janet, if you're there I'll have you take this one first. I am. I think YouTube really has so much reach that it can't be beat. I love Vimeo. It's beautiful. It's pretty. It's a great place if you're not looking to broadcast to a large audience. But the reach on YouTube, you just can't beat it. It's easy to share. Their video quality now is as good as Vimeo's which wasn't always the case. So it really depends on who your market is. If you're going to do something really pretty put it on Vimeo. But it won't have the reach as YouTube so put it on both of them. I totally agree with Janet there. Vimeo is mostly used by video professionals. It's much more artistic. So if that is your target audience and you don't care about reach then Vimeo is fine. Vimeo has a few benefits over a basic YouTube account. Vimeo lets you have an unlimited length. It lets you have much longer videos. But if you get a nonprofit account for YouTube you get that same benefit. You can also include clickable calls to action. So like having in the middle of a video a link pop up to say click here to donate during a fundraising video which is a great advantage over Vimeo. YouTube also has another range of features. It has some video editing features so you can actually take the videos that you have in your YouTube channel and put them together to create one larger video. It lets you make sort of if there is like an edit you missed or I've had this problem where I let the video run too long after it ended YouTube will let you go in and trim that. And they just released a face blurring feature where you can actually blur out people's faces to provide anonymity. So there's a lot of advantages to go with YouTube over Vimeo. Great, sounds like YouTube is really expanding their options. So that's great to hear. And along those lines when you are posting things publicly on the web is there anything that you do with regards to copyrights or what type of permissions you are allowing people to protect your creations while still sharing them out? You know, gosh do you really need to protect your copyright? I do this for a living. And the more information that I can give out there the better it is for me. So unless it's really information that you want to keep proprietary put it out there. It's all going to come back to you and it's going to be much better than it will be if you just sit on it and limit who gets to see it. I think with YouTube lets you, when you post a video to YouTube that lets you choose either a YouTube copyright license or you can choose Creative Commons. I believe, I don't know the specific Creative Commons they use but it's one that lets people reuse your video as long as they provide attribution. I think the biggest issue with copyright isn't protecting your own information but in respecting the copyright of the content you are using. If you are making a video and you want to include music you have to make sure not to use copyrighted songs. So basically if you heard it on a radio or it's a popular song you can't use it in your video on YouTube without permission. YouTube will actually remove your video if it contains copyrighted material. So it's very important to respect other people's copyrights more than it is to protect your own. I'm really glad you brought that up because that's something that people do all the time. Another thing is grabbing images off the web to use in your videos. You have to be really careful when you do that because if those images are copy protected or they are Creative Commons and they want attribution you need to honor that and be careful about copyright. Very good points there. Very good points to not just think about our own copyright but the copyright of other creative works that are out there and different ways to think about that. So very good. We have time for just one more question and I'm seeing several people asking about ways to track specifically employees but there might be other volunteers or other reasons why you may want to track who is watching your online training so that you can give them due credit for having done the work. So do you have any recommendations for that? So I guess sort of in a broad scope, ideally we also provide reports which are PDF files that visitors on a website in order to access that they are free but you have to register with your name and email. That's one way we use to track that as far as live webinars or even the recorded ones that we sell, those also require because there is a payment stage they require going through a registration step and we can also and then your conferencing tool like ReadyTalk will have registration in there. I can't think of a way to check exactly who is watching say like a YouTube video or something that doesn't require registration. You can certainly track through an analytics tool how many people have seen it but I can't think of a legal way to know who exactly was. One of the things that I do with the videos that I control that I release through a paid system is I release them through a membership only website so that I have access to who gets into that content and then I host the videos on Amazon and restrict the viewing and sharing of that content to just those pages. That's really the best way to lock it down if that's what you need to do. That said, I don't do that very often. It's more important to get your information out especially if you're looking at just like a basic free video than it is to – there's much more benefit to that than putting up that wall of registration. Absolutely. And I know that what maybe we'll do is take this question offline to the forum and out of the webinar and see if we can get – if you have any more to say we can add to that. I know one of the kind of side topics here is for those people who are dealing with learning management systems for their employees. So there may be a little bit more there. Just a reminder because we are just about out of time that we will be sending out a follow-up email that will have a recording of this webinar and also a link to the forum where we will be addressing all the questions that we did not have time to get to during this hour-long session today. So I just would like to thank everyone for coming today. I'd like to thank Janet and Kyle for presenting based on their experience. And also thank Dawn and Kevin and Stephanie who have been assisting with the chat as that's been quite busy. I'd also like to remind you that we have the TechSoup website where you can find the forum, blog, information about products, donations, and our newsletters. You can sign up for our newsletters there. And just a reminder that TechSoup is a nonprofit 501c3 organization that provides technology and tech resources to nonprofits. And we also would just like to thank our webinar sponsor today, ReadyTalk for providing us this platform. And thank you all for joining us. I'd like to remind you to please fill out a brief survey that will pop up at the end of this. It will help us continue to provide excellent webinars on the information that you need. And again, look out for that email with the recording and links. Thank you all, and have a good day. Thanks, everybody.