E3 is over, and it's not something I wanted to say. I don't even know exactly how this video is going to go because E3 was special to me for a number of reasons, and I guess we'll probably recap why E3 was so special to me both as a gamer and as a content creator and what I think the future of the industry holds. After all, we haven't had E3 since 2019, so it's not like this is a new thing. It's been four years. I mean, technically they had E3 in 2020, an all-digital one, but look, E3 hasn't been E3 since 2019. And there are some other events out there that sort of replaced what E3 was, but there's not really anything that's ever gonna be what E3 used to be, and that means that this is the end of an era officially. Obviously, we kinda saw the official ending coming once the pandemic hit and we did the all-digital E3 in 2020, but truly, they are no longer even going to attempt to do it as they announced on Twitter. So before I dive into this, I just wanna let you know that while this is a deeply personal thing that we're gonna be talking about when it comes to my feelings on E3, I would appreciate if you were subscribed to the channel. We're not gonna do any fancy cookie drops or eggplant drops or anything right now. I don't really feel like joking around much because E3 was very, very impactful for me, both for my career here on YouTube and just as a gamer. Look, we all know, at least if you're around my age in your 30s and 40s, that growing up for us for a couple of decades, E3 was like gamer Christmas. It's when every major company would come and show their best, show us the future of gaming.  Thank you. In fact, you can argue my entire channel is almost built around the premise of what E3 is. What do I always say is my favorite thing to do, talk about possibilities and talk about upcoming releases and upcoming technological things happening in the video game industry. And so since I love talking so much about what's to come, E3 was literally the perfect amalgamation of what this channel is and what I was like growing up. In many ways, I can argue my channel is built off of the legacy of E3. E3 was gamer Christmas. It's where Nintendo, Sony, Xbox, Dreamcast, and all the other big companies, whether it was Ubisoft or EA or WB or 2K, it didn't really matter. All the companies would come together, all the big names and yes, even some smaller studios and not only give us a bunch of showcases, right? The infinite amount of in-person and eventual digital showcases that, hey, we still technically get some of those showcases to this day, just more spread out throughout the year where they would show us what was next. We also got to play them. And if you were obviously in the media, you got to go hands-on with demos for these games. For the rest of us, we got to watch gameplay of those demos, whether it was online, whether we got to hear about it in magazines back in the 90s and early 2000s. Either way, it was really nice to see. Sometimes you would even get to turn on something like Spike TV or G4 and get a nice look inside back in the day to E3. They would have a live camera feed of E3 and it was just a really cool thing to watch. And then obviously, as we got older or as I got older and I've been in this industry for a while doing journalism stuff and all that at like Zelda Informer and a few other websites, I was afforded the opportunity in 2016 before I really did this whole YouTube thing to attend E3 as a journalist. I got to go in 2016, which considering I was editor-in-chief of Zelda Informer, it was really the perfect year to go since Nintendo only brought one game and that was Breath of the Wild. And at the time, there was a lot of criticism online that Nintendo was only doing this one game. And it turns out, hey, can Nintendo really carry an E3 with one title? And it turns out, yes, yes, they absolutely could carry E3 with one title. And they did it in 2016. They built Hyrule inside of the LA Convention Center. And it's still today one of the coolest booths I've ever experienced. And I've been to E3 three times, seen a number of booths. It was very interactive. Yes, you had your statues and your Hyrule built all around you, but like you would stand in certain spots and it would begin thunderstorms inside the entire booth and everyone in the booth would be affected by it. And there was just so much coolness going on with that booth. And obviously, Breath of the Wild being as special as it was, I played the demo over a dozen times while there. Yes, both when I got to get my little media tour and go up to the media section, I didn't stop playing it. I kept going back and standing in the line for two to three hours for one demo session. I would try to get three or four demo sessions in a day. So I tried to get in early with my media access so I could get in line right away. And then as soon as I got done playing, I would turn right around and get right back in line and just do that on repeat for three, four days in a row. I really, really enjoyed that. But when we talk about E3 and it being Gamer Christmas, it was really just about the promise of tomorrow. And again, as I said, my YouTube channel here has really been about that. But E3 became more special to me when I got to go in 2018. And look, we were entering the era of Sony leaving E3 and it was never really gonna feel quite the same without one of the major console players there. We still had Microsoft and Nintendo supporting the event even if Microsoft was moving into their own building. The interesting part here in 2018 was that I was now a YouTuber, officially at this point, a YouTuber wasn't doing it full time or anything crazy like that, had other jobs and stuff. But I was actually making as close to daily content as I could. It was pretty simplistic content. A lot of voice over still images because we couldn't use trailers back then. Thanks Nintendo, all these whitelistic games. It was really dumb. And Nintendo would take part of your revenue, so that was fun. But we also did live streams and stuff and that's really probably where my community thrived was in those live streams. Since, you know, I was making more content than live streams, but the content was kind of simple. I kind of blame Nintendo, they really limited us. But here's the thing. Back then, I got to go to E3 2018 and I was able to go because of you guys, the people watching this channel.  Now one particular person, Be Righteous, supported a vast majority of the trip with some mega donations. But the point is we got to go to E3 as Nintendo Prime. And when I say we, it was me and Eric, the co-host of the Nintendo Prime podcast. We went to E3 2018 and that was special because for the first time, we weren't going representing someone else's company. We weren't going representing anyone but ourselves. We were there as Nintendo Prime. And 2018 was the Smash Bros. E3, right? They had the Smash Bros. tournaments there. Smash was a really big theme for Nintendo. I think Pokemon Let's Go Pikachu and Let's Go Eevee were there. I remember sneaking some footage of things we weren't supposed to record because you weren't allowed to record the demo at all. I remember sneaking some footage in while I was standing in lines, getting scolded a few times, just like I bring you guys a little extra coverage of that. I remember when I played Pokemon Let's Go Pikachu and Eevee, I went into the dev menu. I didn't realize that's what I was about to do. And I think we caught a glimpse of that on camera. They weren't really happy. I'm like, what, all I did was hit the plus button. I hit the pause button. I was like, hey, I wanted to see my inventory and turns out that just opened the dev menu and they quickly ran at me. But that was sort of the antithesis of E3 demos is they were unfinished. They were raw cuts. There wasn't barriers in place. This wasn't like going to GameStop, Walmart, Target, playing game demos there. You were playing literal unfinished products where these demos were cobbled together in a way it was very easy to break the demos and very easy to gain access to things that you're not supposed to. And I got to experience that firsthand with the Pokemon Let's Go Pikachu, Let's Go Eevee demo. But it was really cool. Nintendo had a lot of merch all over the place. You know, you had a lot of, Nintendo had a lot of, you know, statues and stuff behind glass cases and really just cool things to look at. You can probably see a lot of this stuff now at Nintendo World and a lot of the stuff, obviously, at the Nintendo Museum that's opening next year. So yeah, Nintendo's obviously given us other ways to take in this stuff. But to me, it wasn't just Nintendo. You had all the other companies, you know, DOOM and stuff like that to play at E3. Look, it was just a very magical time. And while I spent all this time talking about my experience, obviously with the demos and all that stuff and we have all the showcases, it also brought the community together. A lot of YouTubers that I converse with to this day, I met Addy3, Super Metal Dave64 as an example. Met him at E3. I know you guys might go, what about Andres Restart or something? Technically, we met Pax East of this year. Didn't know him at all as a content creator back in those days. But there's just been a lot of, like I met Bob Wolfe back then, from Wolfe then, before he was like a mega deal. I met him at, I think it was the E3 2018. And you'd be around people from like IGN and Kotaku and you'd see Reggie walking literally into the crowd conversing with fans or even Doug Bowser, you know, while he wasn't obviously the top dog, you would see him there. You'd see Bill Trinnin, Miyamoto just walking on the show floor, like being, you know, a few feet from the creator of Mario in Zelda. And it's just a casual thing. He's just walking by doing his job. Just incredible feeling that you are in the same building. You are in the presence of all these great minds. Kojima, I was really close to Kojima at one point. Tim Schaefer, I practically was breathing on top of the guy. We were right next to each other. It was insane the amount of people that you would just bump into at E3, whether it was content creators, game developers, producers. It was a unique thing because it brought everyone together. Media, it was awesome. And it was an experience I'll never forget because E3 2018, I tried my best to do the very best coverage I could. I think that's the year I did the infamous just dance thing where I went up on the stage. It was always a bucket list item for me to go to E3 and do the just dance thing up on the stage. I did it. No, I wasn't skinny back then. I was the big man on stage. I went for it. I gave it my all and I had a lot of fun. Don't know how well I did because it wasn't like they were really keeping track. It was fun. And I got to go again obviously for the final year of E3 and I'm glad I went the final year. The final year wasn't a for sure thing that we were going to go, but it came together at the end and we ended up going to E3 2019. And it was really special there as well. That's where we got to play Luigi's match in three. And the funny thing is Link's Awakening. That was at E3. What's also interesting is the final demo I played at that E3 was Hollow Knight Silk Song. And that game's still not out. So it's kind of fun that the final game I played at E3 is still a game that hasn't come out. So I still got to play something that pretty much none of you got an opportunity to play. So I still have that on you guys from E3. I still have one game I played. You guys haven't played from E3 yet, sadly, but hopefully it'll be coming out in 2024. Of course we said that last year coming into 2023 when it was at the Xbox event and everything was supposed to drop in the next six months and then Hollow Knight Silk Song not only didn't drop in the next six months it didn't even drop in the next year or year and a half. So we're still waiting on that one. But I'm gonna miss E3. And I actually have missed E3 this entire time if I'm being completely honest. Look, Jeff Keely does his thing with the Summer Game Fest and he has his Summer Days of Play event as well where he does have game demos and some of the big companies do come out to that but it's not, you know, Microsoft, Sony and Nintendo. They're not, I don't think ever gonna come together for a single event. Gamescom is still a thing out in Germany and that's probably the closest thing to E3 now but Gamescom isn't treated the same. E3 was all about let's announce things for the future. Gamescom is more about these are things already announced and coming soon, typically. So I am a little sad today. Obviously Nintendo has their directs. Sony has their, what are they called? State of Plays, right? Xbox has their, not only directs, they have Xbox directs. They also have their other, I forget what their other digital event is. Nintendo did move on and do a Nintendo Live this year. There's one for Japan but they canceled and gonna move it around. We'll see what happens with that next year. Maybe we'll have another Nintendo Live next year. There's, you know, going to be other events. Obviously Jeff Keely's Summer Game Fest and the days of play, the summer days of play has are the closest thing to what E3 used to be but it's still very grassroots. It's still like not there. As an example, Nintendo hasn't even shown a big game at Summer Game Fest ever. Like they'd just never really been part of it. They've had some ads at Summer Game Fest but they've never given them a big game reveal. Maybe that'll change moving forward. Maybe Nintendo always thought E3 was gonna come back. They, after all, Nintendo was committed to E3 when it was supposedly gonna happen in 2021. They were committed to an in-person event that didn't happen. So maybe that's why Nintendo didn't wanna put all their eggs in the Jeff Keely basket. Now it kinda seems that between that and the game awards, I mean the game awards might even be the closest thing to what the E3 showcases used to be in that we get shown a bunch of games like OD and Monster Hunter and games coming out in 2025. And that might be the closest thing we get and that obviously doesn't feel like the same thing when it was always just bat to bat to bat to bat, game showcases. I'm gonna miss that. And again, Summer Game Fest is the closest we have but it's not going to ever truly be what E3 is. I don't think it's going to become that. E3 is sort of a relic of the past but I also think it's a relic that could have still served a purpose if it was handled correctly. The ESA really dropped the ball on that. I'm gonna miss it, guys. Like I'm getting emotional thinking about it. The trips Eric and I did, you know, going out to LA, you know, the hotel stays, the people, the food, the fun, the games, the announcements. Man, nothing's gonna ever replace it. So rest in PC3. I know I already dearly miss you after four years and I always just kept that faint hope that maybe just maybe they'll try it one more time. Anyways, thank you guys so much for tuning in. I'm Nathanne Rovell-Janice from Nintendo Prime. Catch you in the next video.


Ahead of the 2023 presidential and general elections, the National Consultative Front, the umbrella body of the Third Force movement has adopted the Labour Party as its party to align with for the elections. The decision was arrived at after 15 months of what the Third Force described as painstaking engagements with like-minded, allied political parties, as well as political alternatives to the ruling or progressive Congress APC and the People's Democratic Party PDP in the country. We're joining us to discuss this is political economist Professor Pat Utoubi. Thank you very much Professor for joining us. I'm glad to be able to join you. Great. Let's talk about the Third Force. So lots of people keep hearing about the Third Force and this is not the first time. We've heard of many other Third Forces, but this seems to be the Third Force that is now merging with the Labour Party. What actually makes this particular Third Force formidable as opposed to other people who have called themselves Third Forces, especially the NNPP? Well, the business of having an alternative political party platform has been ongoing for some time. It's been ongoing because most Nigerians who are savvy recognize that both the PDP and APC are one and the same party. And that in 22 years, both parties have inflicted so much damage to the possibilities of the Nigerian dream that there was need to think alternative. But you see, people are very slow to adapt into a new way. People sometimes feel unknown. But in the case of Nigerian politics, they are particularly wary of the fact that what is called structure tends to determine election outcomes. The fact that if you were the best candidate in the world and you did not have what they call structure, and what they call structure is really taking government money and using it to have people all around the country. In many parts of the world, people who run APC and PDP would all be in jail because they're taking public resources and using them to oil a machine around the country. But well, Nigeria is not quick to jail, those who should go to jail. So let's put that aside for now. So whenever quality candidates come out in parties that are not one of these two, people say, oh, they're great, would like to vote for them, but I'll waste my vote because they have no structure. So we have to think of how to provide structure. Outside of stealing government money and using it to spread around the country because that's the only way that structure has been built in Nigerian politics as we know it today. So we then came to a conclusion that the way to do that is to find civil society movements, organizations that have spread across the country, people who are committed to them on ground. And we came to the conclusion that the most effective of that kind of social movement is the labor movement. And so we began to talk to the Nigeria Labor Congress, we're going to talk to the TUC. We've had a series of meetings. I led a delegation two years ago to engage the central working community of the Nigeria Labor Congress. And we began to talk and it was getting more and more comfortable. And so we've got to a point where we have suggested a number of political parties that could be a vehicle. And some in the labor movement thought that they should make an effort to retrieve the labor party as it were. And it would seem with the effort of the current leaders of the NLC and Barista Femi Falano that that was accomplished. And the NC Front, which was working with a variety of other political parties, and then decided to move into the same house, if you will, with the Nigeria Labor Movement and the Labor Party without letting out from the Big Tent, which we have been building, and the Big Tent includes several other political parties. And we believe that more will get on this Big Tent, which is pitched on a moving train. As it gets to your station, you may join. I just want to just quickly come in there. When you say that others will join, you see, as we speak right now, I'm sure that you would have gotten wind of this, that a presidential aspirant on the platform of the People's Democratic Party has decamped, in fact, resigned from the PDP. And there have been people who have also been cautious as to who they support. Can you tell us if this third force will be wary of the people who have been in the recycled big political parties? Or will you throw open your doors in the bid to try to move the front and continue to build momentum as you get forward to 2023? We recognize that this is the Big Tent.  The reason we are creating something different is not to have another PDP or another APC who wants something that is genuinely committed to service to the Nigerian people, wants something that recognizes that this narcissism, this self-love that makes the political class think more of itself and think more of democracy as a government of politicians, for politicians by politicians, that it needs to give way to a new kind of politics of government of the people, for the people, by the people. We clearly said to ourselves that there are three P's that are important if Nigeria is going to go anywhere. Those P's are essentially the P of production. We're going to produce the P of people, a P of power. We cannot produce because we don't have power. Nigeria is currently a major global disgrace as far as power is concerned and the APC and PDP governments in 22 years have managed to do very little about power and this is the challenge that we face in the country. So to put this in place, we are going to welcome good people who come, but we welcome only those who we believe, who welcome everybody or only give the front row to people who think will make a major difference. How do you, I'm going to rephrase my question again, how do you guard against people who might be aggrieved from the major political parties, who some people would term as the money bags? It's a question I ask the smaller or the other political parties, I'd rather not call them small. It's a question I ask the other political parties, how do you guard against these people hijacking your party and the good intentions that you say you have on Nigerians? You will not be able to hijack that we're guarding against that. How are you guarding against it? Because, I mean, we see, for example, other parties were very clear criteria, leadership criteria that we have laid down, very, very clear. And unless you meet those criteria, you will not come to the front row. You will be there, but you will be somewhere on the back seat as you, in Biobar culture, you may move to the front row.  Let's look at the capabilities of these Third Force to go anywhere in 2023. Again, just as you've said, Nigerians might be looking elsewhere for a leader that would be able to steer the ship in the right direction. But is the Third Force ready to be able to upstage both the APC and the PDP? I mean, we see what's happening now, the shifting of dates back and forth. We're still seeing a lot of disagreements here and there. What difference will you make? One, secondly, how powerful and strong strategic will you be by 2023 to be able to win these elections that you are getting ready or gearing up for? Our movement is committed to new ways. And amongst the disrupting strategies we adopted is that we want to bring in new voters. We are part of this movement, the 40 million vote initiative. We're trying to ensure that we bring in new people who have never voted before, who have different kinds of commitment than those who go and sell their votes. This is why we are going to be a kind of a different thing because our power will come from these new voters. And so we are going to be a direct an outright formidable where we move in to blow these fellows out of the political arena. Now, let's talk about the voters themselves. But we also, by the way, have what we call the RPDP and RAPC. We founded already a group, a group in the PDP and one in the APC, who would you call the RPDP and RAPC, the righteous APC, righteous PDP. And members of that group will ultimately move into our parties in this big tent. Okay. I want to talk about the voters quickly. But they're the most important in all of this. They're the ones whose votes you need. How will you be able to convince the average person? I like the fact that you said that you have the labour movement with you. We know what's happening with students now and university students are at home. The government and ASU are still at loggerheads. We're seeing a lot of things that are going wrong. That is all fair and great. But then we also have a voting public that needs a lot of convincing, especially just as you mentioned about structures, because people are mostly interested in the local elections, in their local governments, in the awards. How much representation will they be able to see in those areas that will be convincing enough to make these people want to cast their votes for you? Yeah, this is precisely what we are trying to do. We try to get a number of social movements committed to developing new quality candidates to go into public life, such as obviously fixed politics. Now, we are encouraging a bunch of bright young new people to run from all those levels all the way to the local governments. And what we expect to do is to have a real disruption of politics in Nigeria by bringing in a broad group of smart, high values and socially committed political actors. They will be new, they will be fresh, they will not have been contaminated by the habits of the PDP and the APC. And so our country can begin afresh, because that's what we need to press the reset button and get Nigeria to begin afresh. Can that really happen in 2023? Do you have enough time? Because the elections are really around the corner. Do you have enough time to do all that? Because that's the major concern. In fact, we have too much time. You know, in most parts of the world, the election season is less than three months. And we have nearly a whole year to elections. In the next week or two, we'll begin to bring these young people into special development programs. And as they go out there, sound different, focus on a key set of values, policy ideas that we have agreed to that will radically turn Nigeria's fortunes around. And let me give you a couple of those ideas, for example. One of the biggest challenges facing us is unemployment. I mean, our country is literally all this unrest everywhere, unknown gunmen, unknown gunmen, who could this, most of these problems come because people are not engaged. People are angry.  And so they are easy recruits to people who have all kinds of one, several ideas. But we have an initiative, a plan, that within a week of being inaugurated as president of this country from our team, we will announce an immediate recruitment of every unemployed graduate in this country. Is that not a tad bit unrealistic, Professor? Is that not tad bit unrealistic? I mean, even the United States, as unionists, cannot necessarily learn in this country. If you listen, you will learn. Listen, listen, listen. The world is in crisis from the environment, okay? We are a major hook for redeeming the world as being in the forest belt. There are billions of dollars out there for people who have a strategy for doing this. But if we take all the unemployed people and form them into a green army, we can immediately access a couple of billion US dollars. That's available right there. And these young people who get into this green army will from 7.30 a.m. to 12.30 p.m. every day green up the environment. Just go and do river remediation, do trees, do all of these things. And their payment will come from this money coming from abroad. Between 12.30 and 4.00 p.m., they will go to school and develop real skills, different from their degrees in history and sociology and all of that. Within one year, they will be all skilled up. They would have grown a couple of million trees. And as we create new industrial parks, they move into those parks. So listen, you all should learn to listen. You've been talking to people who don't think for too long that it makes it difficult for you to listen to people who think, okay? I'm most interested in, I mean, this is a very interesting idea, very bright, but I'm talking about the reality of recruiting these people. I'll tell you why. Already, government has so many people in its employ. Salaries in some states are still not being paid. People are being owed. Pensions are being owed. We're yet to deal with that. And then you intend to employ a billion- You're talking about- Sorry, Professor. Can I just ask this question so you can answer me? And I'm talking about the fact that we're already in a crisis state. And then we're recruiting one billion, as you have said, or maybe more young people. How many of these young people are even willing to do these jobs? Are you going to coerce them to join you in the Green Army? The reality on ground is that you have a great idea, but how walkable is it? Completely walkable. Have you heard of a man called Inazio Lula da Silva? He was president of Brazil, and he might be back as president of Brazil very soon. Inazio Lula da Silva changed the course of Brazil's history through a series of initiatives that have been referred to as the conditional cash transfer system. Now, this idea was kind of domesticated into the APC manifesto by myself. And this is what has been implemented in this trade-off money. But if not done in the way that the Silva implemented it in Brazil, and it has become a dream, become a political dream pipe. And we're saying that we take the same ideas on a matter that is bothering the entire planet and they have money put aside. So the money comes. This young graduate that doesn't want to be part of the Green Army cannot be a wise person, does not want to work. So we can leave him or her aside and take those who want to work and put them to work. And as they are working, they are learning. And within one year, because it's not their permanent life. Within one year, they would have done a huge job on the environment. They would have learned a major skill and they're onto a new kind of employment not heard by government. That's why they couldn't have listened to these ideas through. Okay. Well, Professor Otomi, unfortunately our time is spent, but we will be following up on the third force and all the activities going forward. Thank you so very much. Thank you very much for speaking with us, Professor Pat Otomi is an economist. We want to thank you very much again for being part of the conversation. And that's all we have on the show tonight. We want to say tomorrow is another day as we talk for development on plus politics. So keep it tight with us. I'm Mary Annacle. Good night.


All right, it's 3.30, my official starting time. So welcome everybody, my name is Brian Rothstein. I'm an internet marketer from Montreal. I'm in for the weekend. Hopefully by the end of the session, we'll have a better understanding of what's going on with SEO. And I came all this way just to make sure that everybody was up to date with what's going on. Before I fully get started though, I'd like to know how many people, show of hands, how many people in this room are attending their first word camp, show of hands. Wow, amazing, amazing. All right, and how many people are returning? Wow, so it's like 50-50, that's amazing. Well, it's almost the end of the day. I'd like to give a round of applause to the organizers and volunteers, everyone. I mean, it's been really good, really educational. And I think that putting on events like this keeps the community strong. And if you're gonna tweet at all, try to use hashtag WP life. It's based on a community talk I gave last year. And I think that keeping the community as strong is really important, especially with all the big changes in Gutenberg. A lot of changes coming with WordPress. And we all have to help each other with this. So current trends in SEO for businesses and bloggers. My talk today is about SEO, but I haven't really been talking about it for quite a while. And the reason is SEO is actually stable for a few years. There wasn't a lot going on. And when people would call and ask, like, can you provide updated training services, which is the services I offer in Montreal? I'd say, look, you don't really need that much of an update, because there's not that much change going on. And the last couple of years, all of a sudden, things went from almost a plateau to just taking off. There's been like exponential growth in SEO and the way we conceptualize and think about SEO. So I want you to understand that this talk is not necessarily tactical. I mean, I do give some tactics, but it's more conceptual. I want you to understand what's going on, what kind of thinking you should have when you're approaching an SEO plan. So it's kind of like meant as an eye-opener. Now, is Google thinking about you? Are the rankings thinking about you? Yes, Google is thinking about you. Absolutely. Let's face it. People in Google are geniuses. They've come up with better and better ways to get you the answers that you're looking for for your different search queries. But the thing is, more than ever, they want to know how you think, what your habits are, and what you're going to choose and why. And that why, of course, is always the most difficult question to answer. Why are you choosing what you're choosing? So our story begins with consumer behavior in 2018. Okay, now when I meet consumers, I'm not just talking about people buying products. I'm also talking about the people who are consuming your content, whether it's written, audio, video form, what have you. So what is consumer behavior like online? Well, we're certainly very inquisitive. Like, I don't know what it sees researching, but I can tell you that people are researching more things than ever before. People just want to research things because they can. And that's a big shift in the way the general public kind of understand search engines. They're like, and apps, and everything involved in the digital world, they're getting that, you know what? I can research something that I never really cared about before. For example, toothbrushes. Now think about this for a second. Like 10 years ago, how did you buy a toothbrush?  You put it in your basket, you walked out, never thought, never thought twice about it, right? The internet comes along and Google gets better and better and people get more used to actually looking for answers online, and everything changed. So now you want to read about the different toothbrush options online. You're going to read reviews about all these different options.  Do I really want that one?  I never thought about brushing my teeth that way. You're going to ask Siri, you know, Siri, what's the best toothbrush? You're going to read questions that people are put on message boards, like, you know, like, what are the best tips for like toothbrush maintenance?  You know, I can invest in it now and then get it in two years from now. Why not? But the bottom line is that, you know, you want to know everything there is to know about this toothbrush, like everything there is to know about this toothbrush. You know, that's right. You say it in Batman's voice. You know, you're like, well, yes, this is the toothbrush of the future. This is the one I research. This is what I want. And at the end of the day, you get that toothbrush.  And Google is trying to provide you with those answers. Now, they'll give you those answers and it doesn't even matter where you are. They'll give you those answers on demand. And that's really key. You want that information, Google is ready to provide you with that information. I mean, look at this guy. He couldn't wait to ask Siri for an article on the top 10 signs that you're drowning. I mean, it doesn't matter where you are, what you're doing, you want that information. And you want it quickly. Let's face it, this is absolutely you when you have to wait more than a few seconds for that information. You don't get information quickly. Oh boy, you got problems. All right, now think about how frustrated you get when you don't get the exact answer you want as quickly as possible. And people are also impatient. Now, as businesses and as content providers, as bloggers, you wanna make it easy to provide information for people. And people like, here, I'll give you an example. People are asking more and more about the weather. Why are they asking more about the weather? People are like obsessed about the weather.  Like, who is obsessed about the weather like this? You know, pre-internet, pre-apps, nobody really cared that much. All of a sudden, people care. And it's important that you guys understand people care. And so we're expecting convenience, we're expecting we're impatient, we want that information, we want the level of detail of that information and we want it now. What we don't wanna do is give up where we are. So we've actually seen a decrease, this is one of the big changes going on recently, we see a decrease in geomodifiers. So for example, people are not putting in a pizza restaurant, Toronto, Montreal, 90210, what have you, they're just putting in pizza restaurant. So they're giving Google less information and they're expecting more from Google. So you put more in, you put less in, expect more out and this is a big deal. Part of it is what I call the SEO entitlement problem because it's all about me. Everything's about me. People mistake privilege for rights and people feel entitled when they're online. So whatever you're doing online, you're expecting things. Like the internet like owes me something. The internet doesn't owe you anything but that's just how people think. And as content producers, you need to think about this. If you wanna rank high, you need to consider this. So how do we solve this SEO entitlement problem? Think like Google. And I'm gonna walk you through different steps of what Google do it, what Google's doing to account for that. One, they've enhanced user experience. They try to make their search engine results pages as useful, usable, accessible, findable, and credible as possible. One of the ways they do that, they offer made to measure content. They tailor it, they personalize it.  And how does Google decide what to provide? Like at any given time, intent. It's all about intent, all right? What is somebody really looking for? Whether they're talking to their phones or typing something into the search engine. What are they looking for? Because Google wants to answer that eternal question. Is the best place to hide a dead body really the second page of Google search engine results pages? And the truth is, it is. It's a great place to hide a dead body because very few people are actually going to the second page at this point. A few years ago, when I was giving SEO talks, I was saying, don't worry if you're on page four. It's all good. Then it was, don't worry if you're on page three. Don't worry if you're on page two. People will still find you. Actually, Google's gotten so good. Most people aren't even going to the second page anymore. It doesn't matter. So I'm going to walk you through a few different styles of search engine results pages and explain to you kind of like a brief history bringing you to where we are today. All right, so here's kind of like your standard Google search engine results page. This is what we've come to expect. You know, we've got sponsored results at the top. Just so you know, so now it says here Google ads. They used to be Google AdWords, Google AdSense. They've actually changed that officially. Google officially calls it Google Ads at this point, which is what everyone's calling it anyways. You've got your local pack SEO, and then you do your standard organic SEO results. All right, so everybody in this room is familiar with this, right? This has been going on for years. Nothing new here. Here I search for Lady Gaga and you get your old school blended results. You know, some photos, a news story, video. Here's our classic shopping results. I search for a bioblender. You get some blenders at the top and so on. All right, this is pretty standard stuff. But then things changed. Things changed a lot in the last few years. So much so that we have to consider what I call the Google SERP conversion point. Again, this isn't an official term. This is just in-house. We tend to come up with a lot of terms to help like, so I can help my team and help my clients understand like what's going on. And so what I mean when I'm referring to Google in conversion is actually not this. Some people think it is. It's actually not. Although I'm thinking, you know, maybe I should convert to PDF. That could be interesting. Could be an interesting lifestyle choice. But the reality is, this is actually a real result, by the way, you can try this at home. The reality is I went to Google and I typed in Star Wars and this is what I got. All right, so part of the screen is cut off. But the point is, look at all this variation. Look at this variety. Because we've seen exponential growth in Google SERP conversion points. And what do I mean by that? Every time there's like something you can click on, that's a conversion point. So here, if you see a top news story, whether you see, you know, links over here with ratings. And the interesting thing is, with Star Wars in particular, like this side box goes way down. There's so much information. Which means if you're doing anything Star Wars related, well, aside from the fact that there's tons of competition which we can all acknowledge. There's so much going on. There's so much. There's so many opportunities for you to actually present content in a way that can appear on this page and become a Google SERP conversion point. So my kind of view of this is, basically it's where intent meets discovery. So the intent is a person searching for information and the discovery is Google allowing for people to discover things that they want when they want it and how they want it and where they want it. So that kind of merging brings on like the sweet spot. So Google's thinking about, what's the intent of the person searching? You as a content provider, creator, programmer, what have you, you wanna make it easy for people to discover it. And you can do that by making it easy for Google to discover your content and then hopefully reach the sweet spot. Now, you as a publisher really have to consider this because if you don't make your presence easily found and you don't make it easy for people to convert from someone who sees your link on a page like this to someone who actually clicks through to your website, you could have problems. Let's see, okay. Now, super important. Don't be so sure that the number one position is all you're after, all right? For years, I've been doing SEO since 1997 over two decades and the first decade, decade and a half was all about, you wanna be number one. If you're not number one, you're losing a lot of traffic and potential sales and so on. Not anymore. I don't agree with that idea anymore. There's so many more options out there. For example, we've got knowledge panels. So of course, I'm sure everyone in the room is familiar with knowledge panels. We've seen these over the last few years. So Google says, hey, we're gonna take this information. If someone's looking for information on Audis, they've aggregated all this info. You wanna know about Domino's Pizza? Here's all this info. You wanna know about Lady Gaga? Here's all this info. Great, so it's pretty common, right? These are called knowledge panels that are based on the knowledge graph. So what is the knowledge graph? Basically, it's common factual information. So Google said, hey, everybody's providing these great results, we're pulling all these videos and websites and so on. It's been great, but let's go a step further because there seems to be a lot of commonalities. A lot of websites seem to talk about the same factual info. Where did this factual info come from? Well, it came from places like Wikipedia. So they said, hey, you know what? Let's just take the information from Wikipedia and stick it right on our search engine results page and people don't even have to click through anymore. And that's exactly what happened. In fact, when all these guys started appearing a few years ago, Wikipedia immediately saw a decrease in click-throughs into their site. And it makes sense because really, people were just after some basic information and Google was basically diverting people's attention onto their search engine results page instead of pages like Wikipedia. Now, the knowledge graph is also, it's used by Google Assistant frequently and it actually picks up sentiment. To some extent, it picks up sentiment. So, here's a location of Domino's Pizza. It was rated about two and a half stars. So Google kind of has this sense or at least had this sense of what is good and what is bad. So two and a half stars is in the middle and that's it. So it's a bit of sentiment understanding there. So that was kind of like the next level of evolution with where Google went in presenting information and understanding what's out there. The thing is, one big criticism is, it doesn't cite its sources. So it's important to understand that not all this information is necessarily accurate because there's no sources involved there. But generally speaking, it's pretty good. Now one problem we see is the day I searched for Daily Planet reporter Lois Lane. I was very curious to find out all kinds of information about her. So I typed Lois Lane into Google and what happens? Well, the first thing I got was Wikipedia. Surprise, surprise, of course. Gives me Wikipedia information. I'm thinking, okay, this is great. Now, I also found that there was some information here that said, oh, supporting character of Superman, a super boy. Well, of course, Lois Lane, Superman's girlfriend, the publisher of the comic books that she comes from, a DC Comics, partnerships, team affiliations, and so on. Now the interesting thing is, this information was not programmed by anybody. It's Google that figured it out. Google read the page and said, you know what? Somebody out there was probably looking for this information and it displayed it to make the search engine results page seem more accessible and more user-friendly to people. Now what's even more interesting to me is, if you wanna know Lois Lane's weight, apparently she's 136 pounds. But here's the thing, according to somebody else, she's 175 pounds. So I don't know, but these are actual results. Now I'm confused, is she 136, is she 175? If this is information a comic geek needs to know, they need to know. But the bottom line is, the key factor here is, there could be mistakes in this information. So it's not 100% accurate. But Google is actively looking to index information that you guys create as content creators, and it wants to provide the most useful information with a great user experience. So as you're creating your pages, consider factors like this, because Google is likely to pick up on it. Which brings me to the most important part of this entire talk, which is that Google said, you know what, all this common factual information, the knowledge graph is wonderful and all, but we need to really start thinking about things and think about that intent even more. So they created their artificial intelligence plan or program called RankBrain. Now, RankBrain is all you're gonna hear about for the next few years.  And what it is, is basically, it's a plan that looks at all your searches, works with all the standard Google algorithms and takes it a step further and actually it teaches itself. And so, it's trying to assess searcher intent. When somebody's searching in Google, they wanna know exactly what their intent is. Super important, because back in the day, we saw keywords or like, okay, yeah, everyone's going after keywords, keywords, all you heard about was keywords. We need Excel spreadsheets of keywords, clients called, I need keywords, potential clients called and said, oh, I need to know about keywords, keywords, all I heard was keywords. Forget it, it's not just about keywords anymore. There's location, location. So it's the location of the person searching for these particular keywords. What about the needs of the person at the time? What about that person's general behavior? What about the behavior of the people around him? All these factors need to be included and I'll give you a few examples shortly. But the bottom line is the result is different ranking signals apply to the same search queries even though there are different people, there's somebody next to you could be doing the same search. Now, let me drive this home a little further because it's so important. Here are other computers that teach themselves. Now, here's the thing. When you search Google, it's a flat screen. If you're on a laptop, desktop computer, you see a flat screen, it's all white and a little search box and that's it. And I don't think people truly appreciate what's going on behind the scenes. If I ask my mom, what's Google, she'll say, oh, it's a website, it gets me things, wonderful. It's actually a giant database of information. But if Google was in a physical body and walking around answering your questions, you'd probably give it a lot more respect or really consider or appreciate it on a whole different level. But because it's kind of in your computer and it's on the interwebs and whatever, you don't really realize how powerful this thing is. And it really is a big deal. And let me explain to you from the perspective of data. So I'm gonna take data from Star Trek here. Don't worry if you've never seen Star Trek, even though you probably should be watching it, I know what you're doing with your life. But okay, data from Star Trek next generation. Now, so he's actually one of the senior people on board, one of the senior officers, and he's an android.  You can go up to him, talk to him, interact with him, and so on. But when other people, let's say humans and aliens living together in this wonderful world of Star Trek are on board the ship, so they live on a spaceship called the Enterprise, they could go to the spaceship and say, computer, what is the answer to this question and ask them whatever question they want? The computer just gives them, can give them like 100 different answers for a question. They have just no filtering mechanism. So instead, what they do is, they go to data and they say, hey bud, what's going on? I need the answer to such and such a question. And then data will ask the computer, the ship's computer and say, okay, this is the question that my friend here has, I need you to filter it out and search within these parameters. So data acts as kind of like the filtering mechanism because data understands the intent of the question, which is super important. So the ship's computer is just like Google giving you factual information, great, but RankBrain is more like data where he's really understanding what you want to get out of that. And that's a really important point because RankBrain is teaching itself and it's growing and thinking about what do people want at any given time and where they are too. So you're not just sitting at home or sitting in your office, you're on the run. You could be on vacation asking something to your phone and trying to get a result. It's trying to account for all of these things. So some of the considerations, so it's looking at like the newness of the topic, the content itself, like user engagement, the click through rates, dwell time, how long people are actually staying on the page, but even more importantly, they're looking at general user behavior. They're looking at prior behavior of users in that location. So again, location based. Browser history is important. Gmail history, for those of you who are using Gmail, it's getting the gist of your emails and what you've clicked on, what kind of topics you're talking about. It's integrating all of that into its results and it's looking at current events. And the result is it's delivering what you want, when you want, how you want it. Super important to understand, like this is completely changing the game of SEO. So a couple of examples. Well, yeah, I'll give you a few examples. So one, somebody goes to Google and searches for tornadoes and they'll get let's say a freshness based result. So the freshness based result would be you'd probably get samples of new snippets because there was a tornado nearby recently. So okay, that's great, you're getting what you want, right? You want tornadoes happened, you wanna know what's happening with tornadoes nearby or maybe even in your own town. But what happens if there's no, there haven't been any tornadoes in your town, you type in tornadoes. Well possible alternatives could be that Google says, hey, maybe you're interested in the movie Twister. Maybe you're looking for a documentary on tornadoes. Maybe you want a list of shelters for the next time a tornado actually does hit your town. So it's actually accounting for what's going on, what's going on in your life, what's going on with respect to your location, to what other people are searching for. Similarly, and this is actually maybe more close to home, for those of you who bake and cook at home, suppose you go to Google and you type in pizza ingredients and you get a list of articles or results that actually give you pizza ingredients and they show you how to make a pizza.   What happens? Half the results might be pizza ingredients and half of them might be restaurants that are providing pizza delivery services. Okay, fair enough, Google's trying to figure out, well, are you still looking for ingredients or you're looking to order out at this point? But your neighbor, the person living right next door to you in the apartment next door to you and the house next door to you could do the exact same search on the exact same time and they'll get 100% results of pizza restaurants because that person never looked for ingredients for pizzas. That's what I'm talking about here. RankBrain is deciding what is your intent at any given time based on your search. It's a major game changer. Now with respect to actually carrying out your SEO, before RankBrain, I would do, like if somebody came to me and said I'm a used car dealership, I need to account for different search terms. So I'd say, fine, we're gonna make a one page that's gonna center on the idea of used cars. Then we're gonna make another page and talk about cheap used cars. Then we're gonna make a third page we're gonna call it affordable used cars. And believe it or not, I could get a client like 10, 15 years ago to rank number one for all three of these terms. And it would work great. They would do really well. Now it's a whole different ball game. Now because of RankBrain, RankBrain is gonna look at this, it's gonna take one of those pages, throw out the other two and say, okay, only one of these three, they're all on the same topic, only one of these three pages actually really makes sense. So it's gonna look at the bigger picture and say, you know what, you don't need three pages, you just need one. And the concept of that page needs to be secondhand cars that are low cost. That's it. Your page, whatever content you're producing needs to be talking about that topic, not the specific topics. Now even taking it to the next level, because Google's trying to determine search or intent, you actually might wanna consider creating a page for secondhand race cars for example, which is like a certain format of race car and then talk about that as well, but it would have to be kind of like divergent content, like nothing duplicating. Because context has become super important. And here, let me talk about context a bit.  No, I'm just trying to make a point here. I'm not asking anybody to take their clothes off, but, because you all think it's kind of like strange, right, it's because of the context, right? We're at a conference who just spontaneously take their clothes off, nobody.  What's the first thing you do?  When you do the doctor for a minute, doctor says, take your clothes off, you do it. It's all about context, right? That's what she said jokes, all about context. All right, here's the thing. Social media, huge aspect is all about context. So when this photo came out and a whole series of photos came out where there are firefighters standing in front of burning buildings, people went crazy. They went nuts because they're like, what is this, why are they rescuing the people inside? Look at that little kitten in the window. Why are they saving that kitten? What's going on here? And people are like, I can't believe firefighters.  You know, of course until your husband's down, then it's a whole different ball game. But from the perspective of somebody just coming in out of context, they're like, yeah, okay, these guys are kind of jerks. But who here knows what's really going on? Exactly, who said that? Nice one. All right, this is a training photo. They're just proud, these are like youngins are saying, yeah, this is just a training exercise. But out of context, if you don't know what this is, you might find this kind of confusing. Now the crazy part is Google Rank Brain actually understands that this is a training photo. Depending on the type of search terms that you look for, it'll actually give you many photos like this because it understands just by reading the photo and the content of the photo, what is going on here. This is like next generation stuff and it's happening now. Let's see, okay, you can't see the top, it's cut off unfortunately, but I actually typed in flights to Vegas. So I did this from Montreal, where I'm from, as I said. And I didn't even type Montreal flights to Vegas. I just put flights to Vegas and it automatically knew, hey, this guy's in Montreal and started giving me all of these results. Now, so that's already one key aspect, but something else is that this whole box, this sponsored box is here giving me all these affiliate links or what have you for flights from Montreal. Now the thing is, one, notice how I picked up my location without me typing in Montreal, but two, you have to understand that sponsored results, which is the way that Google makes its money, they're, I'm assuming, I think that you're gonna see more and more of these work their way into the results fitting into these formats where you think that you're just natural organic results, but they're not necessarily those. So remember, don't be so sure that the number one position is all you're after. Clearly there's a lot more opportunity out there to rank well. Now, unfortunately a lot of people think Denial is just a river in Egypt, it's not, okay? Denial is a powerful tool, my friends. I have to make that clear.   You've had that meeting a thousand times where people are, the business person is like, I don't care about any of this, just make it happen. This stuff is way over my head, just make it happen. The problem is, with Google RankBrain, you're gonna have a lot of explaining to do. So my point here is, you need to explain to this guy, you don't just have to be number one. There's so many other touch points, Google Serp conversion points that you can access beyond the number one position. For instance, there's the featured snippet. Now, featured snippet, some people call it position zero or the answer box. I actually really like calling it position zero because it's above the classic top 10 results. And here, I typed in, how do you hook a turkey and I got these results. Now, a few interesting points here. First of all, in order to appear up here, there's no structured data, which I'll talk about in a few minutes, there's no schema here. Google decided that this information needs to be presented in this way. Something else, if Google doesn't see numbers here, if it thinks that the end user will have a better user experience, they will add numbers. Now think about that, Google RankBrain is reading the content of the page, determining that someone reading this featured snippet is gonna appreciate some numbers over here and it adds them in. Like, that's pretty remarkable. It's reading the page and breaking it down for the end user better than the person who created the page with the intent for somebody to actually read it. So this is, again, this is the future. All right, how do you become the featured snippet? Actually, Google says there's no way to officially, there are official stance on it is, you can't actually manipulate this in any way. Unofficially, I say, rank on the first page, have the best content that answers the question. That's it, that's what you can do. All right, now, so these are some examples of schema markup, rich snippets. Okay, so these, I mean, you guys have all seen these, star ratings, concert dates, news blocks. So these are actually gonna become more and more common. There's gonna be more and more variations in the search engine results page. It's all, again, it's like exponential growth and the more that RankBrain understands what's going on, the more it's gonna come up with ways to display information to make it easier and easier for people. This is a company called ProForce. They're a job placement agency. It's one of my clients. They got picked up here. We put some code on their site so that we developed a job board for them. And so here, you can see that their job board with the help of schema got picked up on the search engine results page, like right at the top. So we did this using structured data. So this is schema, this is from schema. So schema is basically a certain code that you can put on your page to manipulate the search engine results. And what happened was a few years ago, Google and a few other search engines got together and they said, hey, you know what? We need to make it easier for people to understand how to display information. And to do that, we're gonna come up with kind of like a common standard. So that's what schema is. So they broke it down into like these areas, but generally speaking, there's actually hundreds of markup types. So there's different ways that you can make your data appear. So like this, like these are just some common ways.  Really important here, what we're finding is that websites with rich snippets actually rank higher. So it's up to you to figure out how to break down your information and deliver it to Google, which will in turn deliver it to the end users in the simplest way and most relevant way. To do this, so Google has a couple tools. So this is the actual Google page that helps you walk you through it. There's some tools over here. By the way, I'm gonna post my slides, so don't worry about if like, if you don't get the exact web address or name of a product or whatever that I'm showing you, don't worry. You can see it after my talk. Voice search.  You know, that's what I get that question all the time. This is not as important anymore. Well, here's the thing. People love talking to their phones. So you have to be able to create content that is actually gonna appear in whatever format of voice interaction that people have. There's a ton of competition. Oh, you can't really see it. It says competition for voice search attention. Obviously there's tons of competition here. Apple and Siri, Alexa and Amazon and so on. So all these different products are out there to listen to what you have to say.  I mean, I think that if it was up to Google, they would just give everybody a Google Home. Like, the thing is if they just said, okay, we're gonna give out a few hundred million Google Homes, people would be losing their minds. Like, oh, no, there's something suspect here. Oh, no, no, I don't want this thing.  You know, I started a new account. When do I get it? You know, like, they want as fast as possible, right? I mean, to me, the whole thing is kind of sketchy. The fact that any device is listening to everything I say at all times, you know, makes me nervous, but that's just me. Clearly, it's working because millions of people, no matter what they're doing, if they're playing their Xbox or whatever, they're talking to their devices and they're very happy with it. So how do you optimize for voice search? First, you, surprise, surprise, you need to rank on the first page, try to become the featured snippet and have the best question that answers and answer that on your site, that it comes down to Q and A and do that better than anybody else. A few general tips for voice search. All right, first of all, I guess the most important tip is this part. Use words that people say. So when you're talking versus when you're reading or writing, you're using different words. Like when you're, sorry, when you're writing, you're using different words from when you're talking. So when you're reading that information, it comes across to you very differently. So when you're creating content, you need to consider words that people use when they're talking and somehow integrate that into the content because people are more likely to ask specific questions to their devices that you might not have thought about if you were just writing the content and not considering that people need, people are gonna be asking their devices these questions. All right, use the rich snippets. Claim your Google My Business page and put information there. That will help Google pick it up and have a NAP. So NAP is, if you know anything about local SEO, the name, address, phone number is a very key aspect. Okay, so how do you know what questions to optimize for? Well, believe it or not, Google actually tells you. Like they're telling you a change in results page. It says people also ask right there. So best way to blend fruits is what people are asking. How do you blend fruits? How do you make fruit smoothies and so on? They're putting it right there. So if you have a few terms that's not going so well, maybe try optimizing for one of these other terms, like it could work out for you or do a better job of your optimization. There's some other tools that are actually really worth trying to install probably that actually in the public. It's actually very amusing. It's a very fun little website to work with. There's a few more tools that I owe and Modes Explorer. All good tools to try. I typed the SEO into Answer the Public. So we're going to do the back end. So it's like this, that's the middle, then we got when, run it through, run it through, run it through the open. And after run, so what are we just going to do? I'll tell you, because it's supposed to be the last one. So you run it. You can go. Now you want to consider the working changes that appear when you're trying to, you try to just snip it. You want to control the different changes that generate a new transpiled version. Transpiled version is the long one. It's good. As someone who's trying to help you out. Correlate. This is actually. So if you're publishing that.


Willie has always been outspoken and those kind of people, people like Willie D are going to always be leaders in the community because they're unapologetic and unafraid and those are the kind of people that we need as leaders in our community. Let me tell you something, being from Texas, man. Them boys right there, they made us look a different way. I felt my spirit through them guys because they were known from Texas. Yeah, we from Texas. It meant something. Yeah, we on Boss Talk 101. Just as far as Manifresh, as far as Master P, as far as all these known-name people, have you spoken to them since you've been home? And basically, what are those conversations like? Oh, man, it's just love. For me, with anybody, it's just a mutual respect. When I first got out, man, it took me out to eat. That's kind of stuff. When you get out the first day out of the series, for me. Because everything changed. Everything is not the same anymore. What had changed so much? That's another thing. What was the biggest difference? It's always cell phones. That's social media, man. The phones were flipping when I left the streets. And you can chirp on them. Man, I don't even know what this is. My wife had to take care of the phone for me. Social media, people would be seeing me. They'd be like, man, I DM'd you. What's a DM? How? What does that work? In fact, I was so computer illiterate. No, I'm going to say social media. Social media illiterate. My wife had to tell me that WilliD had sent me a message after I did the podcast with them. Shout out WilliD. Shout out WilliD, man. I enjoyed my time there. And what's so crazy is I had to message him and Scarface to tell them that I just realized what I was doing.  Because I was like, man, I don't know what I'm doing, man. I didn't even know how to check this. So did you even have... Did you know them guys personally when you left? You didn't know those guys, did you? No. Correct. But when you came home, they wrenched out to you because they know your story. Yeah, the story. They are. And I grew up fans of the Ghetto Boys. Of course, me too. So it was a no-brainer when they were like, you know, the Ghetto Boys won't join your podcast. I'm going over there. You come to Dallas, too. We bring you up to Dallas. We got to see some love. In fact, I think what was the best thing that I... Well, one of the highlights of my time there at their podcast because it wasn't the best. It was a lot of things I enjoyed. But I asked Scarface once we finished. Had your own fam on with them. Yeah, I told him. I told him, I said, man, I know you play instruments. I said, let's jam. So we just... I grabbed the bass, he grabbed the guitar and we just jammed out. That's dope. We ain't really... You should have recorded that. A lot of people... It was just for me. A lot of people don't know that Scarface is so into the... Instruments. Producing.  He was like, man, Scarface... They play golf together. They golf big golfers. And he was like, man, Scarface, good at golf. But man, people don't know he can produce, man. He can rap, but he got so many attributes to him. And rap a lot on a whole. And the way that music was coming from Scarface, man, that's... That's the guy I put against anybody. I'll tell him. He's a great rapper last to me. I said, you... They be like, Jay-Z this. I said, listen, anybody... And I'm not just saying it because I'm from Texas.  And I promise you, you're not going...  He's the greatest rapper in the world. I just said they're going to tell you. They're going to have to. He's going to make a drink. He is like... I'm telling you, since we started, I've heard more Scarface, more UGK than anything else. Yeah, yeah, yeah. Because that's my era, man. Yeah. Make time. I mean, he's the originator. He's wearing DMX, Tupac, Jay-Z, Nas.  That's exactly right. We were trying to get him on the show. We're still working on it. Yeah, but he was his help. It's been some stuff going on. Yeah, that's my guy, man. I mean, we're supposed to play golf when he came here. But, you know, we ended up not linking up. But, you know, Scarface and me and Scarface's relationship is way deeper than music. But I always tell people without him influencing me and demanding things out of me, I wouldn't be who I am. Right. That's dope, man. How did that make you feel to work, to jam on me? Well, cool. I just wanted to be with my grandkids. We jam. Man. So, how is it like going on that podcast? I see him. I love that movement. But Willie D was already doing stuff. I think it's like he pulled Scarface into it. In my mind. Because he was always, Willie D was on it early on. Well, Willie has always been outspoken. Yeah. And those kind of people, people like Willie D are going to always be leaders in the community because they're unapologetic and unafraid. And those are the kind of people that we need as leaders in our community. Well, let me tell you something different from Texas, man. Them boys right there, they made us look a different way. I felt my spirit through them guys, because they were known from Texas. Yeah, we're from Texas. It meant something when you've seen Willie D and when you've seen Scarface and when you've seen Jay Prince, man. We knew that we were special. And that helped us. Even I know he and y'all impacted down here. And we're so close, man. The boot right by Texas. So, it's Texas. It's Texas to Louisiana, Louisiana, Texas. I told you where I'm from. I'm five miles from Louisiana. I like how big the houses is in Texas for the money. Yeah, that's awesome. Man, see how there you can get a big house for a couple hours. And it look nice. It's very nice and spacious. The land is spacious.


Why the narcissist ends up in a worse situation after discarding you. They do tend to end up in worse situations, which is quite ironic really, because they always complained about you. They always said, something is wrong with you. You're not good enough. And they led you to believe that they wanted more. They wanted better. That's what the narrative was before they left. But then a few weeks or months down the line and you hear about their situation or maybe you see something on social media and then you realize what they're dealing with. You realize that they're in a worse situation than when they were with you. And of course, there are reasons for that. What you will find is that water seeks its own level, birds of a feather flock together. And what I mean by that is the narcissist got lucky with you. They weren't on your level.  That's why you went through so much stress and anxiety because they were weighing you down. When they first met you, they made you think that they were on your level. They told you that they shared the same likes and interests. They made you believe that they shared the same values and principles as though they were about the same thing as you, as though they wanted the same things.  It was all a lie. It was fake. And it began to reveal that because they started slacking off. They were no longer operating at the same performance as they were in the beginning. You were constantly on them, telling them about things that they weren't doing right, that they were doing differently. They no longer give you the same treatment as they did before, but they still try to stay in it because they like the benefits and conveniences that came along with being with you. But it started to become an inconvenience for them because they couldn't keep up with you. They couldn't operate at your level and cracks began to show. You started to see that they were getting tired. They didn't want to do it anymore. And some of them may have just ghosted you. They may have just packed up and left. And then you didn't hear anything from them because they lied about everything. They were never on your level to begin with. And that's why eventually there were so many problems, so many extra things that you had to deal with.  And then they move on. And we wonder why they seem to go down. Why they end up with people with less money, people who are not as physically attractive, people who maybe don't have a good job, haven't got much going on in their lives. Maybe they're not that intelligent. They're not that confident or charismatic. They end up with people who really have nothing going for them. They're just not about anything. But when you look at it, that's the same thing as the narcissist. They're not about anything either. So, yeah, it may look like they're going down after being with you. It may look like they're downgrading, but actually they just got lucky with you. And as I said in the beginning, now they're seeking their own level. Birds of a feather flock together. They're just gravitating back to where they belong. I think I've said this analogy before in one of my videos. It's like a mouse that crawls out of a hole in the wall and it grabs the food, and then it goes right back to the hole where it belongs. Same thing with the narcissist.  But they have no intention of sticking around. They're going to go right back to the hole where they belong because they already know they can't sustain a relationship with you for a long period of time. There's no way they can do that. They can fake it for a certain amount of time in the beginning. And that's really why they end up devaluing you and blaming you for everything. Because deep down they already know that they just weren't good enough for you but they had the audacity to put themselves in a position of being with you. I already know that many of you in the beginning you had to fight them off. You tried to get rid of them but they were so persistent. They were hanging on to you for dear life. And in the end you were the one who had to take the fall. You had to pick up the slack for them because they caused all kinds of problems for you.  They weren't about any of that. And that's why you lose everything. They invest nothing. And then in the end they end up with someone on their own level because they already know they didn't have a chance with you. There's only a certain amount of time that you would put up with them. They had nothing to offer you anyway. So why would you keep them around? And they know that.  They knew it wasn't going to last long. Unless they found a way to keep you under their control. By devaluing you, making you feel like something's wrong with you. You're not good enough. Blaming you for everything. They all play by the same book. They all do the same thing. Because it works. It does keep you under their control for a certain amount of time. As Kathy is saying in the comments there, his new supply is an alcoholic, has BPD, and narcissistic traits. Perth is an example of what they end up with. And they were with you and maybe you had a clean lifestyle. You didn't do drugs or drink alcohol. I mean, alcohol is okay. If it's just socially and not every day, I don't drink myself, but I can understand some people like to. But I'm just saying that many of you live such clean lifestyles. You have good jobs. You look good. You've got everything going for you. And yet, they have to act like it's not enough. It doesn't matter how good you are. Because if they're not constantly pointing the finger at you at everything that they're saying is wrong, you're going to start looking at them. You're going to be expecting something in return from them. And they have nothing to give you. They move on to an easier situation because with you it was difficult for them. It was stressful. They couldn't manage it. So they move on to someone else who is more manageable. Someone who is easier for them to control because they could never control you. You were too powerful. They tried, but in the end that's why they devalued you. That's why they left. It's because they couldn't control you and they knew that. If they could control you and make you do what they want and make you see yourself how they want, then there would be no reason for them to leave. That's a perfect source of supply for a narcissist. So yeah, they just move on to someone who is easier to control. Someone who is more manageable. And it might not be someone who looks that great or has much money. Maybe they don't have a great job. Maybe they don't have anything. They could be alcoholics. They could be drug addicts. They could be anything, but that's great for a narcissist anyway. Someone who is addicted to drugs or alcohol, someone like that is vulnerable and very easy for them to control. So that's great for them. The only bad thing about that is they may not seem so desirable to other people. So the narcissist may not get supply in that way, but it's still a target that's easy for them to control, which is what they want, which includes people who may not have a job and have a lot of free time. People like that are great for the narcissist. Easy for them to control. So, yeah, that's really it. That's why they end up in a worse situation. They're destined to end up with someone who is not on your level. Someone who is on the same level as they are. Because there's just no way. I mean, yeah, people might want to own a luxury car. They might want to have a Lamborghini, Ferrari, Aston Martin. People may love to have and drive these types of cars. For a start, you've got to have the credit to be able to afford that. But not only that, you've got to know how to maintain it, how to look after it. Because if you can't do that, then it's not going to be any good for you. It doesn't matter what car it is, or how great it is. If you don't look after it, it will break down. It will fail you in the end. The narcissist knew that with you. That at some point, because they didn't know how to maintain the relationship with you, eventually you are going to be unable to provide them with supply. For many of you, it did get to that point, where you could no longer supply them. So that's another reason why they just have to go down to their own level. Someone who's easier to manage and control, and they feel more comfortable as well. With you, it felt very threatening and intimidating. Because they always knew that you were better than them. They knew that you were on a higher level. I mean, that's the thing. People tend to be attracted to those who are on a similar level. That's really where people are drawn to. That's where they gravitate towards. But the narcissist never gravitated towards you.  And once they took that from you, they were out. They didn't stick around. So yeah, in the end they just go back to what they're comfortable with. What they're familiar with. What they're used to. They go back to where they belong. I'd like to hear from you in the comments below. Let me know about your situation. And I'll read it out now. Did the narcissist return to their own level after being with you? I'd like to hear from you right now. Please let me know. I'm just going to show the views here. I'm on the top floor of the tallest building in this city. So some really incredible views here. It was part of the city here. You can see the mountains and the islands and in the distance. If you look down, you can see the pool. Just trying not to drop my phone. Great place to take a bath. Pretty good view here. Very relaxing. We got some comments here. Vanessa says, yes. My ex went from me to his ex within one week. Then expected me to take him back two months later. Haha, no way. That was four years ago. I never took him back. Yeah, that's another thing. Something I didn't mention actually is, yeah, they will return to the level they used to. And that could often be an ex. Maybe that's what they were used to. And then they got lucky with you. But they never felt comfortable. And there was too much for them to manage. They were under qualified for that position. So they go back to what they used to, what they're comfortable with. What they know that they can manage and control.  Ended up being done for DV. Yeah, that's it. I mean, they got lucky with you. They had a good bride. And they know eventually that bride has to come to an end. Carol says, my ex downgraded the cheap trash who will do anything for him. Yeah, that's it. They just want someone they can control. Someone who will listen to them and do what they want and not go anywhere, not say anything. There's no balance, no reciprocation, no equal exchange, nothing. And they expect you to be happy with that. Steady pay says, don't forget the rubber ducky. Yes, the rubber ducky. Human engineer says he died from brain damage from an abuse. But I bought her sob story. Yes, I certainly believe that's possible.  I think so.   That's how damaging psychological abuse is. It's far worse than physical. So, yeah, protect yourselves out there. These people are very dangerous. They will break you down mentally. And the reason why it's so dangerous is because all we really are is our mental, our psychology. Everything starts from the brain. And then it works its way down.  All it takes is a brain injury, and then that's it. And it's all over for you. And this is something that people need to understand, just how dangerous this type of abuse is. It's very damaging. So that's something to be aware of when you're around these types of people. Psychological abusers, there's no limit to the damage they can inflict on you. And in such a short amount of time as well. I'm sure many of you have noticed that if you've just spent 10 minutes having a conversation with them, it just brings you right down. You feel very anxious and depressed. It completely changes your mood. It completely changes your outlook on life because they're very negative and they're only looking to do harm. So you have to be very careful with who you're dealing with. Anyway, that's all I've got to say for this video. 108 live viewers, please give this video a thumbs up down below and I will catch you in the next one. I'm just gonna do one more of the view here and I'll come out and talk to you in the next video.