Ladies and gentlemen Tony Gaskins here Want to pop in you know, I hurt my back this week. I was on Lifting the bed for my wife threw my back out So, you know last couple they been down Land down been working that same time to though finishing up a little writing. So Didn't get the opportunity, you know The do a video so want to pop on the day and do it live because I miss some and For those of you who are members of the blessed tribe, you know, that's one of my Things I try to do for y'all supporting the channel so let me see if I can Get this here things situated here, right there Yeah, I'm in my new office, but it ain't done yet I still waiting on my desk and my chairs and all of that, but I got enough room in here to Sit down Miracle God bless you. I've been talking to this guy 22 for almost a month and he mostly messages me at night He's an entrepreneur and busy, but I don't understand why he can't just text me during the day well If he's texting you every night Then that's a good thing if he's not texting you every night, then that's a bad thing and It's really no telling why he can't message you in the day Really no telling how many women he he's talking to and the other thing you got to realize is 22 so at 22 you you can only take a man but so serious and To be honest with you on the time I say a man can't text a woman is if he under the water Meaning he on a submarine ship he in the Navy, you know or cuz the pilots in the air could text they want me So it really ain't no job and if he entrepreneur and busy, it's like what are you doing working for the Pentagon? He's 22 years old. You see what I mean? So ain't no man that busy now. So you got to be careful with that Call my ex sorry and that really hurt his feelings. I apologize, but was I completely wrong?  So, yeah, you you wrong Patty But it's your ex Question talk for one year met the first time Call him out for being one hour late. No flowers or food He got hurt because I said he looks different than the video now He only texts once a day says need space meaning and that's a that's a classical Sign of you've been waiting for too long For your man and you getting frustrated you getting frustrated and you getting fed up so Cuz you expecting a lot now for one the hour late. Yeah, you got to check them on that don't worry about no flowers Okay, that's not that big of a deal cuz players bring flowers Pinch bring flowers. You see what I mean? So don't worry about the little stuff that really don't matter Now no food either. Okay. Yeah, he trippin and then he looks challenged. He looked different in the video so You just really in his mind.  Gaston question in your opinion Why would God or would he show a woman who's her husband, but in a season where he's not spiritually mature issue abstinence well God never going to be able to show you a perfect man So if he's not spiritually mature then or if he's spiritually mature He may not be financially mature if he's financially mature He may not be spiritually mature if he's financially mature and spiritually mature.  God bless you now sweet light honey. Bless you Tony What is the best way to diffuse conflict situations? I accidentally took a man's seat and when he got all rowdy about it my man stood up But to diffuse it I move seats. You did the right thing You did the right thing Now I'm gonna have my wife go to your class my wife be about to have me Shoot somebody at the soccer games But you did the right thing My ex when he was down on his luck Said he wanted to take things slow and see if everything was still there in the process I put a car in my name and fast forward now. He is on vacation with someone Well, that's good. Go ahead about your business. He even showed you what he own and This your ex he's your ex for a reason. It's time to get ready for your next Can men be involved with a woman for years and when they break up he doesn't have a soul tie with her No, he's gonna have a soul tie. He may not show the soul tie. You may not see it See what you got to realize about a soul tie is that's a that's really a private matter Now some people show their soul ties publicly, but that's a private matter meaning stomach ache headache Sleepless nights being distracted at work thinking about you the whole time, you know missing you thinking about you all day So that soul tie, that's a private matter. You won't you won't see that but he definitely has one Then yeah, God bless you now when talking about The three B's is brain Education body health and brand business determined by our satisfaction Or is it until we have reached highest potential?  So as long as you make in progress and it is determined by Realistic goals So some people just personality will never be satisfied But that doesn't mean that they haven't accomplished what they need to accomplish in their health or in their education And education not just formal education, but self-education Knowing who you are and learning love and then brand It can mean business, but it also just means you as a whole it also means Something that you're creating that you can't be fired from even if that's a blog that don't make any money Maria God bless you now. Is there such thing as a guy? Just genuinely not liking to talk on the phone or will the guy who's really into you call you regardless No, there's there's no such thing as that because Like I told you if a man like you he gonna talk to you under the water He gonna talk to you in the air He gonna talk to you if he had the before the phone the man was selling selling telegrams. I I Love you man was selling telegrams. We're sending handwritten letters.  Just you know, think about it hoping you getting the message through his mind He gonna talk to you So it's no excuse for a man not to be calling you if he say if he says he likes you and want to build something Coach Chris God bless you now does the desire of a man wanting marriage decrease the more successful. He becomes Entrepreneur with more options not being tied down so he can travel it. Yeah, that's not a One size fits all things so not across the board All men but for a grown boy. Yes If the man is not mature in the areas he needs to be mature and then yes That it will be that case he He he won't want to be married so he could do what he wants to do He don't he don't want to answer to nobody. So yeah, that'll be the case on that Now what do you question y'all? I just got to grab the last one that's sitting there now. Okay Recovery with Amber coach is always thank you for your wisdom. God bless you. I appreciate you now Let me see Lorenzo. God bless you. Hi big brother Tony I'm diving into my full service business and was wondering when did you decide and know you were ready to drop your CPA and do your own taxes and take care of tax related requirements Well, they got turbo tax now, so now the CPA that's a personal choice it don't don't don't Do what somebody else does if you comfortable with a CPA then keep your CPA.    Is it right for them to say that about your child?  So Take an ounce of that and see if your child is bad Because that's the issue with some mommas is they child is bad and they don't want nobody to tell them they child bad So take a good look at it down. Take a little look And just go ahead and see now y'all got a whole I got my 10s unit right here I keep this thing cranking give him one second. Yeah Yes, I got to keep that stimulation you it be Throw that bike out of frame Sweet like honey. God bless you. Thanks for that. Bye. Someone wanted the man I was with to tell off the other man But I know that there are crazy people in this world plus I think that man embarrassed himself you're right because me and you you never really want your man I have to get into anything because men don't don't fight fair and it's a lot of men Then lost a life over a little stuff just like that I know a guy where I'm from got shot and killed at a city league youth football game over a little Regular argument. So you did the right thing. Mariah. God bless you I'm 24 years old with two babies by ex fiancee 28 years old who left me changed his mind about wanting to get married Dated for six years total thoughts Well, it's time to go down to the child support office Gonna put them on earl after liquor child support They got available to your disposal down at the courthouse Because look here playboy if I'm you look you're not finna be with me. No six years Have me bad for the pregnant every other year nine and a half to your kid now. You can change your mind. All right child support You got to put it on a south and and then you create your co-parenting We got coach Chris who asked the question in here She's a co-parenting coach. You all see the thing up there my mentor dot life is dot life That's the new things to the dot com my mentor dot life.  I'm 22 19 my toxic X was 37. How do I stop comparing? Well, if you still compare and that means you haven't fully healed from your toxic X So you need to take some time and make sure that if you're gonna be dating this young man You still need to be healing you still need to be reading as many books as you can watch as many videos as you Can talk into as many Coaches as you can and really getting that in your spirit because if you still compare and that mean you haven't done the work to heal La Sonia God bless you now Trying to keep up with y'all now alone Amanda God bless you one year talking to a pastor currently going through a divorce I have Given so much of my time and emotional support Financial support and he doesn't pour back talk to other women calls me nightly at 11 p.m And I'm just so exhausted. I love him Amanda, okay Now see I try to be patient with the men of the cloth But there's right there you talking to a pastor When the pastor doing all of that there what you saying that mean you talking to The spawn of Satan that mean you talking to one of Satan's minions because a Man of God ain't gonna be doing all that So when a man is a pastor and he acting foul the way he acting Amanda you got to get from around him because God gonna lift his hand off of him and that man gonna be open for attack of The adversary and what that means is he might get sighs white and Call be spinning and hit the medium and got to get neck back Get neck and back chiropractor. You see what I mean? He might it might be a bald eagle just fly through his window and You know, he got to get a whole new windshield. It could be Anything could come upon this man when you plan with God So when a man doing that right there You got to get as far from him as possible and see you say I love him But what where you failing at is you're not loving yourself It's okay to love somebody, but you got to love you. You can't just let somebody, you know Love you can't just love somebody and not love you. You got to love you No question just want to say thank you Britain Brown God bless you just want to say thank you Especially for the video about the clothes these days. I haven't laughed that hard in a minute. God bless you the queen of your boys. Hey, bless you now bless you and y'all try to keep the chat clear and Um, it's called a blessed trial for a reason.  What reason would he start being Well, he start being consistent, but still being Respective and distant. He strategically text early for our date early that day and counsel Sure, I really don't that's a loaded question right there now I really don't understand what you mean in there because you hit me with a new word respective and Had not heard that one Respective and it could be a typo, but I don't know what it's a typo for maybe respectful still being respectful And but that don't go together with distance Yes, so Ronnie you might need a little coaching. She's running might need to look on or just Rephrase the question rephrase the question take it take your time sometime our thumbs get the best of us on here Elena God bless you just broke up with boyfriend of two and a half years Said he loved me and wanted to marry me, but always delayed the proposal never met his fam and Met kids a few times blamed a lot on anxiety said he never cheated thoughts Well what what it sound you was with a grown boy who did not know what he wanted so he's a man and A male but hasn't become a man and did not know what he wanted and so you was What they call his hold me down you held him down meaning You was there for him. You were a placeholder. You were a test dummy You were a practice dummy and he used you for them two and a half years That's why I tell y'all all the time at 12 month mark and season got to be made 12 month mark up season got to be made 12 months It's time to get engaged between 12 and 18 months by the 18th month if you of age Meaning y'all not in high school y'all not in college if you of age by the 18th month and you're not engaged It's got it's time to go on by your business It's time to go on by your business and you leaving for that week or two In the bit that first couple weeks might make him gonna get on one knee because he realized you're not gonna sit around and wait And if that's what it take okay cool, but if he get on that one knee Then that way need to be set Inside of six months by the 24 month mark y'all need to be married If y'all of age meaning over the age of 25 if you under the age of 25 then Gotta take that with a grain of salt Maria God bless you now Tony thank you as always I'm wondering about what your thoughts to a person would be on a spiritual breakthrough Fasting as an example to push through to get clear Well Maria, I'm not really the person for that You might want to talk to the brother the pastor that do videos You know, I'm not really cuz I know I'm spiritual. I love Lord, but now I'm gonna eat now You see I'm saying I love Lord, but now I'm eat now I might intermittent fast and I know y'all pronounce that intermittent I'm pronouncing in a minute fast because it's only gonna be a few minutes that I'm gonna be fasting So I'm gonna wake up and I might wait to buy 12 1 about 1 p.m. Definitely gonna get me something to eat and I'm talking to the Lord in my spirit, but I'm not really the one to advise on fasting and all of that not That's just certain people what I would say as a single woman Keep your legs closed. That's fasting Don't be messing with the I know a lot of y'all got the that right there y'all love But y'all be dealing with that night. I'll be seeing memes about it I did not know that was such a thing that y'all ladies out there Nasty like that with the little operator. So fast friend if I break fast from a Fornication fast from reality TV, you know, so all this stuff is fast to reality TV secular music All that stuff could get your breakthrough too So, you know, but on the food I Can't talk I can't touch on that one. Can you be them past that and somebody trying to sue me? Sierra God bless you've been dating a guy long distance He went on vacation with his homeboys hasn't called much or text since his vacay we talk every day should I be upset? That's your personal choice on what to do with your energy, but It's a little strange That's a little strange because you know, you're not partying 24 hours a day So that would kind of lead me to believe it's a woman over there in the mix Me personally as a man come me personally from and and I'm tell you like right here It's going on vacation with your boys. Come on. Y'all y'all ladies got to get that together now Unless y'all married and these men is good God fearing men and they're going to do like like one day I might do a man's trip and I've thought about it for years, but then I'm like for what? I'm like, what is the purpose of going out the country or going on vacation with some men What we're going to be doing sitting look at each other. What we're going to be doing when men go on a vacation. It's to Don't women that's on the vacation y'all ladies got to understand that now Unless he in some kind of multi-million dollar mastermind group that they finna go over there and Concop the idea like I'm going to a little get away for two nights with some business partners But we building a business and it's just boop in and out You know I'm saying right at the road and you best believe when I'm gonna be on the phone with my wife I'm gonna be on the phone with my wife morning lunch and night So see you got to realize that now Gloriously crown I have been blessed by your mess a God blessing now God bless especially The one about holding men accountable alone one money and let it go until your message got all my money back He is 10% because if it wasn't for you Here's 10%. Okay. God bless you. Okay. You give me some God bless him. I Would have gotten zero back. Thank you so much. Hey Right need the rest of y'all to get y'all money back Ashley God bless you Tony. I appreciate your obedience to the Lord and your willingness to serve others Your wisdom has helped me help others in addition to providing me with knowledge pertaining to me God bless you. Just wanted to bless you and say thank you. Hey bless you now Hey, some of y'all messages disappearing on me now. So y'all I'm gonna try to find them though Tau bless you met him 15 days ago Three dates calls daily man of God respectful Abstinent wants to get to know me more and Me him today asked me to cousin graduation party next Saturday not committed yet too early, right? He's 46 I'm 42 Tap y'all making way now it but at 46 he ought to know what he Knows he ought to know what he wants. So y'all moving in the right direction tap. So You know, it is too early 15 days now about by date 30 20 30 45 He'd probably be asking you will you be his woman? But what you need to be looking for in this situation? Does he have a place to stay? His that he pays the bills at does he have a car? does he have a job or income coming in He need those three things outside of his relationship with God if you got a relationship with God Outside of his relationship with God, he need to be paying paying the bills on a place to stay He need to have transportation If it's not a car then he need to have my bus pass a subway pass metro car and he need to have a job Be making some kind of income regularly Joy God bless it does difference in religion affect the growth of relationship. He's Muslim And I'm Christian both prayerful and live by God's values in our respective beliefs. Oh Yes, that does affect the growth of the relationship Because you got two different religions. That's two different foundations and Although a lot of it may be similar The core of it will be different and that's why it's a different religion would need to be a difference of religion If it was the same thing So that is gonna affect the growth of your relationship and technically you are unequally yoked Because if you were Christian and he does not believe that Christ is The way the truth and the life the son of God which Muslims don't believe that Christ is the son of God And that means you are unequally yoked So when your children come into the world if you remain with him You will be wanting to share with them the gospel of Christ and in his Gospel Christ is a good man, you know a Prophet or what have you but he's not the son of God and and that is non-negotiable in Christianity So if you truly believe The Christian belief then you unequally yoked if you with someone that does not believe that about Christ Can y'all make it work?  No, is it foolproof? No, are you gonna be under attack spiritually? absolutely 100% and You're not gonna be able to join hands in prayer in Jesus name because he don't pray in Jesus name. You see what I'm saying So you really y'all really got to understand is do you have a religion or do you have a relationship as a difference? Sierra God bless you now. I know men are very Decisive, but what do you think of the man that says? They know they would marry a certain woman from that first date or just from seeing them from across the room Well, it really what that is speaking to and what it proves is that men are visual creatures and that is true That is true. I mean if a man a man has a certain look That if he looks upon her She could Eat boo boo ice cream. She literally could just love Boo boo ice cream when I say boo boo ice cream. I'm talking about real boo boo That goes in the freezer and come out and she talking about is good for your skin if he thinks she gorgeous Hey, let me taste that so what you say so you try so what you were saying it like the feces Because it come out of the body and it's already processed that is good for your skin That ain't that bad? That's how a man will be if he think a woman look good So that's what that means because the personality is what really matters, but men looks That's why you see women who look a certain way And they got no brains might not have no ambition, but they got a husband and you like hot in the run Did she get a man? Well, that's what that's what he would he was looking. He wasn't trying to feel Now I'm gonna tell y'all some time for those of y'all who Send the blessing at 499 those right there they disappear on me now y'all got to forgive me They disappear. They don't stay up there. So I Don't know what you why you two did that but That they Why did that y'all but y'all got to forgive me cuz then y'all be looking at me like I'm crazy Latoya God bless you as a life coach.   I My I'd be tired up You hear what I'm telling I'd be tired up. Oh Man, hey, man, I missed that text. Hey Forgive me by that. Oh, it's been smooth. It's been crazy. It's been so busy You see what I'm saying? You have to get busy. You can't be reachable.  I see you as my big brother from Christ I have learned how to cut off a grown boy and successfully done So I've listened to a woman's influence currently listening to dream chaser Also on missus, right? Hey, God bless you now. I got a lot of my books God bless you now y'all. Let me see if I could catch some of these on Messages that disappeared on me. Do you believe What a man to woman does will happen to his girl daughter Not necessarily because God God is a redeemer so not necessarily but The sins of our fathers a lot of time does come on us Tony I need advice guy met is perfect treats me like a queen only thing is he admitted He is bisexual not too sure how I feel about that uh Never reach question in I'm really questioning Give me one second your question disappeared. Let me read your question again Tony I need advice guy met is perfect treats me like a queen only thing is he admitted he is bisexual Not too sure how I feel about that. Okay. All right. All right miss Michelle Well, I'll tell you like this right help me Michelle Okay, if y'all gonna be together And other day I'll talk about the yeast infection Now what you have the what you have to realize is Men already bays every other day So beyond just the spiritual and the sin and all that that's going on Just imagine a man pulling that thing Out of some booble Okay My home boys call it a dookie shoot Just imagine him pulling that out that dookie shoot and sticking it in you.  I see sometimes we got to think about it literally or rest really actually going down here You something it's bad enough the man cheating with other women now He cheated with a whole man. Now. It's one thing when another woman want to come fight you What you gonna do when his boyfriend want to come fight you using that that picture you bought some RuPaul RuPaul finna I'm saying RuPaul finna have you so bent up So you got to think about this not just the physical implications, but then not think about the spiritual Think about all the spirits that's tied up in that and so for him to tell you that And let me tell you let me tell you this right here There is no such thing as a man being by example There is no such thing as a man being by example He gave There is no such thing as a man being He like means And he forcing the interaction with women for society's acceptance He like me and he like me and and he dealing with you for society He dealing with you for a cover-up He won't you to know he gonna be cheating on you with a man But the go home to his mama his mama will know nobody boy friend. His mama see you His dad see you he couldn't see you You see I'm saying ain't no such thing as a intellectual man Yeah, he liked me So y'all got to understand and be honest with this happened a lot now So y'all got to be praying for discretion You got to be praying for discretion You got to be praying for that discerned spirit so you could sense that spirit and know if he liked me if he Like me. Okay play boy. Hey, that's on you. Go ahead. All right.  He is waiting to be approved for disability due to a car accident trying to be open-minded about his situation How to move forward thoughts? Well The thing is is can he work now if he completely disabled and he need to wait on disability That's different. If he could work sit down at the call center Answerphone calls Be a trucking broker When you on the computer and you just broker in the trucks be a dispatcher You could be disabled when your back and your spine Legs and still be a dispatcher still be a trucking broker still work customer service work for American Express at your house Because I'd be calling the customer service American Express Bank of America people be at their house. I'd be here in the bank mama Hungry you got your child all in my bank account You at the house So he could be at his house you see I'm saying so My Recommend as a man I Would not recommend a woman be with a man that's sitting waiting on a check Instead of going and finding a job to that check come through Because you still get disability now If your mouth working and you getting disability for your back Kitty God bless you didn't talk to my boyfriend for six months due to several Cheating we never officially broke up. He was with someone for three months He works 20 minutes away from her when I asked him to relocate. He says that temptation is everywhere thoughts You wasting all your time you wasting all your time and you need to move on with your life You need to cut him off 100% completely get your accountability partner to hold you accountable Even if you got to pay for coaching every single day it'll be better to pay for coaching every day Then to be tied up with a soul ties had end up had somebody going upside your head putting STDs in your body and changing your life Forever you'd be better off getting your coach to hold you accountable and Washing your hands and moving on with your life. That's a waste of absolute time what you're doing right there Brick brick God blessing now same thing happened to me that happened to the woman about the chair situation I didn't want to move because the man was white and I wasn't going to let him tell me to move My man and him were about to fight Hmm That deep doesn't I all right all right. Thank you for that blessing now. Shout out to us the morning blessing All right Hey, I feel you know That president got full feeling bold got full feeling bold get about your seat This ain't rose apart got full feeling bold, but I feel you will see me personally I try to keep my wife I try to let her know I have to tell her baby listen Don't be don't be out here yapping and John at these men because you already know I'm not finna fight I'm a shooter.  I'm finna lay them right on out Even if I got him in the knee couch Then I'll slap him come a back hurt. So I'm not finna be out there touching with the man All right Like that and then I get the best lawyer money could buy and try to beat it Try to beat it. So y'all ladies y'all coming in these situation just Don't get your ego caught up in it because man We don't do a whole lot of talking you'll lose your man to the prison system or to the grade fighting for you And so you got to ask yourself. Is it really worth it? Is it really worth it?  I miss I miss some of these questions Let me see I'm trying I'm trying to catch it, but for me to really see it Okay, Denise give me trim second day of no contact with the man I'm in love with he takes me for granted and disrespects me. Thanks for your wisdom. Hey, God bless a keep watching these videos Keep watching these videos Liz see God uses you to show us women his love for us Thank you. You need to start your online dating app because it's getting harder to date these day. Hey bless you Liz If I get the money one day to get me a app the way I want it I might do it But my app gonna be different than what they got out here. No Catch some of the question. All right for those I see on Call some of y'all that I miss I'm gonna keep scrolling through here Lady see that's your name lady. Bless you. See your message got removed Sierra Measure move Redeem what causes a man to only be active in one child in one of his child's life Kids are four months apart. He played us both, but it's with her now It's most likely just her Meaning it's she it's the spirit on her he She could have a Jezebel spirit or she could be the woman of his dreams but typically a man a Grown boy deal with his children based on how he feel about the mom Because a man The way a man's heart is wired.    God bless you. Hey, Tony different different question tonight. I'm starting a CNA school I'm starting a CNA school. My name is essential health careers. I can't think of a tagline any ideas idea CNA school Hmm Tagline That's a tough one. Yeah, you might have to do a branding session on that one CNA now CNA white booty now That's one thing I remember about my sister and my wife used to be a CNA when she was in high school They they got the white So me person if I and that's I feel like could be the worst part of the job having a white somebody having to bathe them so you in a bathing All kind of stuff.   I know I wouldn't last a day Just a little support. Okay, I seen that one now somebody else popped up here Right Rn Now y'all got to hold on cuz see something when somebody's sending them old Colorful them colorful chats. I have to Try to honor that cuz they're going above and beyond I want nobody to be especially in this day and Age right now with all we got going on. I want nobody wasting no extra chain But Nessa look like your question got retracted Perfect. Should I give a guy another chance if he did the self-work eight months has passed and he reached out to me last week Personally I wouldn't recommend it eight months a lot of time and you really don't know if he's done the work So typically if a man want to be with you, it's gonna he gonna come back within a couple months, you know, three months My wife and I was exception to the rule it took six months and that's just how big my ego was and just my pride also I was 22 or 21 so it was a different situation. I was now probably about 22 So I was so it was immaturity if y'all of age and it take eight months for him to come back to you I keep it moving Shanice God bless you sending a blessing. Thanks today for your video on black love and colorism It gave me a totally different view on black race as a whole. I never took it as deep or that serious But now I do so again, thanks.  I'm paid $65 for so y'all I got to get on going in a little bit now Main card and probably gonna be on for a while though But if being single is not a curse, which I believe is true and it is not for everyone to get married What do you do with that person who is dating? They can't date Intentionally who is dating if you date in then you need to be dating intensely if you date and you can date Intentionally because if you dating then Marriage is next if you don't want to get married or if you don't believe marriage is for you Then don't be dating because now you picking up soul ties and you going through a whole lot of stuff for nothing Hey, Tony, can you please talk about some faithful men? We hear so much about why men cheat as if there is no hope for faithful committed relationship Well, even it's kind of like We only got so much time on earth and We only got so much time to talk So use better to be prepared for the bad then to just harp on the good what's understood don't need to be explained and Now the other part of this is I live with myself as a man But I really don't know what other men do in their life So I can't really speak on faithful men because I know a man could cheat in five minutes So unless I see a man 24 hours a day, I don't know that he's faithful I just know that I'm faithful and I'm not gonna talk about myself every day and be harping on it So when I talk about the faithfulness, it's really just telling you about my love for God And that's why I'm faithful to my wife because of my relationship with God It's much deeper than love because love won't even keep a man faithful You know a man could love you and still cheat on you and that don't make sense to you But it's levels to love Because I could love this here remote. You see under me. I could love this here hat I could love this here office, but it's levels to love So to be to love and then to be in love. That's two different things And so a person a man could literally love you to the point to where he'll take somebody life for yours He could love you to the point that he would give his life for yours for you And he still could cheat on you. So for me, it's a combination of loving my wife loving and fearing and respecting and revering God and Having tapped into my purpose see because when you tap into your purpose now you have people that count on you Whether it's your football team you coaching whether it's your staff at work that you supervise Whether it's your community that you are Influencer in or whether it's online your platform. So If I think about cheating, I'm also gonna think about y'all I'm gonna think about how many y'all will be let down if I cheat on my wife Now when I couple that inspiration with the love of God and the love for my wife That's what keep me faithful But all I could speak for me. You said I mean on that does situation because I Know how much of a challenge that is, you know for men to do Queen heart is a dear John Convo necessary with a friend who was acting funny a blessing on Queen heart a His girlfriend heard me giving advice on how to get closer with his daughter She preferred him to refuse convo with the mom and interfere with their visits um You could do that Queen heart, but you've got to be prepared to get cut off But me personally I typically do those, you know, I ain't heard it called dear John But I get where you're going picking up what you putting down But I typically do those and get cut off.  I'm gonna tell you y'all see how I be on here I'm gonna tell you the truth now.   Then I'll take them to the hospital No, I'm gonna let them know and if they still want to keep going now, they can't be mad at you when they get bit Keeley God bless you now.  What? do You do when dealing with repressed anger Um, now I'm good vibing now until somebody crossed me now when they cross me now Listen here. I'll check them in the name of the Lord now I don't I ain't had to put no hands on nobody I ain't had to do no harm to nobody but I'm a region from left to right Talk the bottom without yelling and without cursing. That's just how I get down. I Was talking to a man today. He's doing the granite. He's doing The countertops my wife switching from granite the courts Calcutta courts and It's a little more expensive and then he didn't come and got half of my money in cash money And then he tell me they can't unhook the plumbing that they don't know how to do the unhook the plumbing So I told him I say that's something you should have told me Before you took my money so that I could factor in the cost and I could price in a plumber Because y'all change the countertops. I'm thinking y'all know how to do everything that come with it I'm so sorry. I thought I mentioned that you didn't mention that You you now you mention after you got my money because you ain't want to add you want me to calculate no extra costs And how you come so I checked them right like that right on the text message. He sent a long apology I left them on red just let them feel my energy. I had some men in the house the other day They they I circuited my My power the next day they came here. I say listen here Don't put nothing don't don't touch nothing in my house that you don't know what you doing Because when I'm from we don't go to court. We did graze this money right here It's hard for me to earn and I transition from the streets to get to where I am today Don't come in my house mess with my money. It was two men And I told them straight like that. So I so what I want y'all to understand is that Jesus flipped over them tables in the church Now, you know all of them use our excuse, but for me When you try me like a basal, I got to let you know I ain't gonna slap you now unless you swing on it But I'm gonna let you know straight like that right here So don't don't don't you know how good vibes, but you got to be able to put people in their place, too Cuz in this world here folks will run all over you She reached God bless Tony it's been a while, but I've been watching and listen glad I made it a day God bless you Hey bless you now My best friend of seven years just got out of prison He stays with another woman now do him being on Probation due to him being on probation.  No No, go about your bidding go about your bidding Go about your bidding He looked somebody else stay with cuz for one you say best friend You don't ever marry your best friend if this was your boyfriend and y'all friends But it's your boyfriend y'all being lovers. That's totally different You also can't trust a man when he talking in prison You also can't trust a man when he fresh out of prison especially after seven years So don't believe nothing. He's saying and he lived with another woman do to him being on probation He could have put your address on now. He could have put it mama address on that He could have put an auntie address on there. So he lived with another woman if they ain't no Ken What you think he got her doing? Acrobatics you mean Acrobatics breaking her back Somebody say why the fast from the vibrator that ought to be common sense now come on now For one when you doing that what you just you just doing and you just looking at the ceiling or You lusting you think about your old man To you altering your body you altering your body chemistry because a man not gonna be able to duplicate that His tongue or his body part. Nobody part on him gonna be able to duplicate that little viral So now your body getting used to that so now when you get your real man You can't even respond to his touch cuz you use the battery you use a You used to all that and ain't nothing on that man body gonna be able to duplicate that and I read years ago Now I read by that years ago It was a study on this and say that it changed women body chemistry And a lot of y'all don't want to admit that cuz you want that little fix Cuz cuz you don't want to have to Discipline yourself to go without that little fix But it said change woman love It I saw a lady say you gonna go from walk to a dap the d-snap for dry and They say that what the vibrator is doing taking y'all from To dry I'll say all right. Okay. Yes. What the study say y'all want to read studies. So all right this y'all study But I could imagine so a need to lay off that for your spirit and for self-control Consecration you need to lay off of cuz they ain't change. It ain't better than you like Jasmine God bless you saw this movie Of a man cheating on his wife and in the movie. He said to his mistress is leave my wife out of this She's nothing. She has nothing to do with it Do you agree men cheat not because of the wife, but because of their decision and the opportunity? Absolutely a man don't cheat on the wife. He cheating on his low integrity He cheated because he ain't no good.   Sorry, but and the person who wrote that know that that's why they put it in Now you gotta remember art imitate life Pronounce Vanilla Vanilla all right now Having a good time when they name you Vanilla bless you now Do you think long distance relationships work? It's been a year and seven months Now don't let me speak on your situation. All right. Don't let me don't let me speak anything negative on your situation Okay. All right. All right. All right. You hear how I'm asking you? Okay. All right long distance. All right I got a video on long distance, but a god bless you now to each day on When be me I started talking to a guy a few days ago. I haven't heard from him one day bad sign a Few days ago, it ain't that bad it ain't that bad But if a man is really into you he's not gonna let a day go by he gonna talk to you every day Tony I heard so many bad stereotypes on dating service men for example Dating service men.  Being in the service. That's not a desirable job Who want to do a job to where oh crazy president can send you to get shot? Okay being a firefighter Who want to run into a burning building? So a lot of times men get those jobs from a place of insecurity Now it's you got one out of a thousand of them that get in there because they just really want to serve They just grew up. I want to be a fighter fighter. I want to save babies and cats from the fire Let's go and they that's that's they really want to do that. The rest of them is a paycheck They saw it's a suit that come with it.  I'm about to be a detention deputy I'm about to do all that but that's why because a lot of men We weak in our spirit and we want to be in a job that represents power That's why you see Polipa Allen that why you see this going on with what the police doing is because it's weak men Who got in a position of power? Because he used to get slapped round growing up So because he used to get slapped round now He won't him a badge and a baton and a gun so he could take somebody else's life Out of his pain and insecurity And so that's why when you dealing with the men in uniform You it's a lot that come with that and it's some of them. That's pure but they are Few and Far in between So you got to be you do got to keep your eyes open Started talking again after his mom's service. He should know right Sandy, I don't recall don't know what your question piggybacking off of Hi, mr. Gaskins first. Thank you for your work. God bless you. I'm 24 ambitious and Etc. I don't want a guy with children. What do you think about that? You're 24. That's that's that's fair That's fair you 24 of you 44 Then 99% of the men you meet gonna have children at least 90% 24 Your dating pool is totally different. So that's a okay standard So, you know, you're doing pretty good right there Make sure you put the hashtag Q in front of your question Would you share if a man has reached out to you? But my intuition lets me know he is trying would you share? If a man has reached out to you, but my intuition lets me know he is trying Surround I don't know if you talking about if he reached out to me. Um, it sounded like you said if he reached out to me Um Or you now if he reached out to me, no, I wouldn't share it, but if I'm not understanding That's not what you're asking Now when y'all put a question in there, I'm gonna try to see it. Yeah, you got to wait that I'll stop talking That's when I really see it. I know I missed a million of them though So I got a bottle Let me see. It's 10 20 I got by When I got about 25 more minutes unless my phone died Do you and your wife have rules on the type of guests that can stay at your home? For example only family And no girl slash guy friends can stay overnight Uh, well, well actually not a keyword you said is wife. Okay, so see this my wife So because she my wife, I don't have women friends and she doesn't have men friends Because when you marry you don't have friends of the opposite sex when you marry you may have colleagues That you know of from college That you bump into and say, hey, how you doing? How the kid doing all right by But it's not a single man Texting my wife Phone as a friend and it's not a single woman texting my phone as a friend Now me being a coach, I have clients who are women and they text me business questions But not hey, how you doing tony? What you working on? What are your dreams? What are your hopes and your fears? What is the lord putting in your spirit? That's a friend Don't have none of that. So so for me in my house We will serve the lord meaning for me in my house ain't nobody staying over here Ain't nobody staying over here Family ain't staying over here too long. Okay, you be my mother-in-law live with with us. We got an apartment The lord the lord didn't allow us to be able to put you in apartment. Okay. Bye. All right, see Okay, it's been nice. Have you all right Family ain't even staying over here. You hear me?   How do you feel about women who try to pursue men? They just desperate. I feel that they desperate. I feel that they unlearned That they haven't had a man in their life who who loves them and who is honest with them And so they don't understand the implications of a woman pursuing a man They don't understand how desperate it looks to the man. They don't understand how dangerous it is they don't understand how it up ends and derails the natural occurrence of things And how they start that relationship upside down So that's really how i feel about that now Gina god bless you. Why do men talk about sexual market value? And is it true that a man will want a younger woman? The more successful he becomes Well, that's just grown boys, you know who see women as meat Who see women as a play toy see see women as Usury something to just use for his own insecurity immaturity So that's grown boys speak right there a grown man.  I'm 36 years old. Yeah And i'm a successful man And I could buy what I want to buy go where I want to go And i'm living my purpose And it's not my dreams, but this is my purpose my dream would be to pro athlete and make that but this is my purpose and so I don't want no younger woman And i'm a real man and real men we move the same we think the same real men grown boys think the opposite grown boy wanted a younger woman so he could raise her so he could tell her what to do So he could run game on her that she never seen never heard uh A grown man wanted a woman who got some maturity and some intelligence that could articulate herself That could think at least on the level that he on if not a little higher So that they could build together grow together and they can strengthen one another that what a grown man wants so what it is is you listening to the Mid towel and the red pill Lames online and that's where you picking up these little words from but you ain't never heard sexual market value on my page Or nobody pays that's like me that that's a grown man Who want to be faithful who want to be who want to love a woman the way christ love the church?  Uh, why does the bible forbid divorce and remarriage? You know, I can't tell you that you know that that's what god put in place and It was dealing with the times It was dealing with Covenant So that people have to honor their word So that people have to Honor their family their lineage so that The the wiles of the world the youthful lust because see what god knew was that if marriage and every if if divorce and all of that was just willy-nilly free reign There was nobody would work for a marriage. You're getting the one argument up. We done. It's over bye So that was put in place And so but what you have to realize is that god Knows and understands all and so When it comes when and a lot of times people say well, oh the bible only okays divorce if There was infidelity And what they're not taking into account is that it doesn't say If there was abuse because that was allowed A man in that age in that day and age could beat his wife The breaks off of you hear me in public everything so but today That is a crime And the bible tells us obey the laws of the land meaning don't break the laws That is in your land. That's why the bible even speak of and condone slavery Because that was legal in that bible time in new testament. That was legal Didn't mean that it was right. That's why he freed the slaves from Out of Egypt But that's why I was saying the other day that People who don't understand spiritually and how to serve god by spirit and in truth Will read the bible and it will contradict itself because they'll say oh he delivered slaves Out of Egypt in the old testament But then in the new testament is to say slaves work until your master as you Working until the lord so how do this go together? But when you Read and with discernment and with the spirit of god and you serve him in spirit and in truth Then you start to understand the elves and flows and you start to really have a spiritual and relational connection with god not just religiosity and so therefore you understand that if You need to get a divorce God is not about to cast you into The pit of he double L That the same way if you in sin for leaving for your sanity for leaving for your safety If that was a sin, then guess what it's forgivable just like the rest of the sins you're committing All the other sins you commit you see what I mean, but sometimes people What people will do Is there a sin in every way possible? And then they'll say well, I can't leave this toxic marriage because the bible is against the voice But really don't care about nothing else the lord say don't do Breaking all the ten commandments But a state in their toxic marriage because they don't have the courage or the strength And they don't they fear the unknown they fear starting over So they let the bible hold them as prisoner in a toxic marriage when god never intended for you to suffer at the hands of man And so that's what we have to understand serving God in spirit and in truth not just in letter and our minute comprehension skills What does it mean when an ex tells you he doesn't know who he is? What should you do? Well, the key word that esmeralda is your ex. So what you need to do esmeralda is stop talking to your ex He's trying to tell you stop talking to me because you keep talking to me. I'm gonna bring you down Just glendale.   Older slash younger women should date You should not date a man More than ideally No more than five years younger or five years older Now you got a little wiggle room in there So really you want to be at about that five years younger would be the max really you don't You really don't want to deal with a man more than three years younger Then you so you kind of want to be You're gonna have two years younger At the max typically now i'm giving a little room because sometimes you can have a super mature man Now when they come older than you you really don't want to be over five years, but 10 years max So really between five and seven years about the oldest you want that man to be older than you because The older a man is then you the more likely he feels he can control you or he could re-raise you So you got to be careful with that I said what I said Tony men are confusing how is a blind man going to cheat on his wife or how is a woman Or how is a husband with a younger wife? Choose to pursue an older woman though. He did admit he wouldn't divorce his wife for her The key word right there is men are confusing So you ain't gonna understand and see what you what you're doing is You saying men you got to remember it's a difference between a man and a grown boy So when something like that happened don't make sense You that's when you realize you dealing with a grown boy and you got to start wasting your time my time all time Your money and go on about your life. You see what I'm saying Jivar Scott bless you. I would like to bless you and your family Also, I found out that the woman I was talking with was testing me till I broke on religion And she wasn't like that herself Was she wrong Testing me until I broke on religion And she wasn't like that herself. What's she wrong? Well, I mean technically she was wrong but Again, just like I tell the women you got to know what you stand on So we can't take and blame somebody else for fooling us Fool me want shame on you fool me twice shame on me So what you have to do is yeah, technically she was wrong but when we get fooled Then we got to learn that lesson from it and realize, you know what I should have stood on what I stand on I should have stood my ground. I should have stuck to my guns. I should have did what I knew was right But I gave in and I lost it So think about that now keely. God bless you now. God bless you Now now keely been blessing me like this since before uh They started giving stimulus and sba loans and ppp and unemployment keely keely been blessed now she been blessed going and coming she'd be blessing on him. Lord bless him now I'll be praying over y'all when y'all seen them blessing now. I'm trying to tell you Let's try have a peaceful evening Turning in y'all listen to this bless young man. I can say that being 58 Okay, keely. I know you 58 now. God bless you now Again blessing to you tone in your purpose. Good night.   I try to go. I'll try to go a day Without giving a compliment just to see if it'll change her energy. I'll be like, let me see if this right here make a comeoff son But I can't do it. I can't do it because I truly love her So that's another thing is like When a man is in love, you can't hide love I'm gonna try to be like man. I'm a simp Man, I'm so but man Because I'm sitting there in the bed the other day I I get an email from Adidas I go and I I do Adidas haul for my wife Now my wife get paid From our companies and she made great money And here I am I spent probably a thousand dollars on this Adidas haul When she get paid and she could buy what she wanted to buy two days later. I got an email from Gucci I went in there First I was like, okay the boy called. Oh, okay. Yeah the boy called. Oh, all right. Let me get my wife a shirt order a shirt And I'm like Why am I doing this? Like why am I getting these for nothing gifts? Because I know gifts is one of her love languages quality time is one of her love languages So what I've been doing I'm talking to I the day I'm looking at her. You know, we right beside each other in the bed I'm looking a dead in eyes I'm looking in eyes and I'm gonna tell you now. I look my wife in eyes Why she was talking to me about um The school clothes and the lunchboxes she bought for the boys I look her in the eyes for about 30 seconds and Mr. Johnson Stood up I say what's going on I just looked at my wife for 30 seconds. That's love when you in love So let me help you understand this when a man in love he can't hide that love He can't fight that love. It ain't no silent treatments. They know holding back compliments Ain't no holding back love.  So understand that now Hey, Tony, what do you say about a woman who gets with a man who they know have a child That he does not take care of but has that man living with her Um Now what you want me you want to hear me talk bad about the one Uh, that's just that's just a Woman that's just a woman, you know, I heard a woman tell me one time And this woman was claiming to be a virgin She was telling me one time she say she say Tony as women We don't care Nothing about you being taken We don't care about a man being taken that just lets us know that he's willing to commit now I just need him to commit to me I would like wow So what i'm noticing from a lot of women today If they see this man And he a warm body and he willing to be with her And put that pole on her and help pay a couple bills He don't she don't care if he got 10 kids that he don't take care of She'll slap every lap one of his kids in the nose That gun that that don't love you She'll be in the little girl.  Oh, she gave him a girl. I got to give him a boy first And then after I give him a boy, I'm gonna give him a girl. So he don't need to be over there with her. Oh, yeah Oh, yeah, it's a lot of nasty women now We be talking about the men and how the men are but it's a lot of nasty women too And y'all know it. So that's all it is.  Okay, chantel. I see your question Outside of the same religious beliefs on what levels and or aspects of life should two people be equally yoked Thanks in advance coach t um uh You you have to that has to be decided by you And what matters the most to you? But for me it's foundational beliefs. So like for example My wife she want a vegetable pizza I want to meet lovers pizza My wife want to ride a roller coaster. I want to go to the movie My wife want to work and get everything done in one day. I want to take my time My wife want to do the work around the house herself. I want to hire a handyman See we completely we total opposites But you know what we agree on we agree on the way we raise our children We agree on politics We agree on religion. We agree on money You see what I mean? We agree on family relations how we deal and interact with family We agree with friend relations how we deal and interact with friends So we we agree on the foundational beliefs that will determine Of the relationship But what she want for dinner what I wanted for dinner don't have to be the same Because that doesn't really matter in the grand scheme of things And what does it look like when a woman is pursuing a man? How do I avoid doing that? When you call in him every day instead of him calling you Am I being selfish wanting to know where I stand? No, you're not being selfish unless it's under You're not being selfish wanting to know where you stand if it's under three months Then you being desperate wanting to know where you stand Okay, I'll see the first part of your question All right, y'all I got about five more minutes on here now Tam rock god bless you now. Thank you for that blessing I don't know if you meant to put a question but put your question if you meant to put a question Lovely heart bless you. Tony. I appreciate you so much. I am 23 years old and before I started listening to you I really didn't understand a man's nature. Although I am close with my dad.  It's called. It's navy blue This navy blue But I wanted to go with a you know darker color and Houston more yellow white walls And uh, and I bought these hill logos put these hill logos up And my wife got these hill bookshelves off of facebook marketplace for a hundred dollars got two of them in here Now y'all make sure y'all go on my mentor dot life if y'all in Y'all didn't see it now y'all go on my mentor dot life And get you a coach and if you are already a coach Then make sure you join my mentor dot life so you can get you some clients and you can help Gigi god bless your parents are divorced due to infidelity. It's been a month contact the dad He doesn't want to talk to me. He has other kids with another lady.   God bless you I married a grown boy and he has been using aggressive tactics to scare me in the past I have initiated divorce, but he is constantly begging me to take him back every day How will I make him stop?  So, you know, it's a lot of liability with a question like that. So You you're gonna need professional help on that Brother gas and what type of environment should a queen in her 40s place herself in to meet like-minded kings? God bless to be honest with you a lot of times I get that question, but It's not really about the environment.   Your energy got to be like a queen.  You go to church.  Hey, let me turn off the chat real quick and um Wrap it on up the night god bless y'all. I really appreciate you for being on here now Now what i'm seeing i'm seeing a lot of tonight a lot of questions, you know that's coming in Really trying to understand men and understanding the difference between a man and a grown boy And that's really what you got to get down to and you got to really get to that place to where You start to differentiate between grown men and grown boys and you don't mix the two and you don't hold A grown man at the level or the standard of a grown boy And you don't deal with a grown boy calling him a grown man thinking that he's going to change And he's going to grow and he's going to do something different If all he's showing you is grown boy tactics and grown boy behavior You got to be able to recognize the two and pull your britches up get off your back Open your eyes. Open your ears.   Hey I'm glad you got that right now wonderful wonderful bless you. Thank you so much. You have been such a blessing Hey bless y'all if you missed any of this you can watch it back watch it back You're gonna hear questions if you didn't get your question answered You probably would just wait on your question to be answered, but you could go back Okay, so i'm gonna love Be having workers in the house. They'll be leaving the doors open so they can walk right in like what y'all My man raised you your mama raised you in a barn like they close my door. Well, you don't know how to Turn the knob and come on in you got to leave the door open just because you're working He may be you running out my academician close that door You gonna be inside outside like my grandma used to tell me So now I got all this stuff flying around could eat boy Men right here working around working on my house leaving the door


Right there is good. A little bit too high. A tad down a bit more. Just barely overshoot now. Good hits. Engage. Not the closest one, but the one just to the right of it. Go to your left just a tad.


our first panel for the day. This is going to be an interesting discussion on changing marketing mix in accelerated digital adoption. We'd like to welcome our session chair first. He has been in the digital industry for over 17 years. He launched Isobar in India in August 2008 and has taken the agency to newer heights. Ladies and gentlemen, he is Shamsuddin Jasani, Group Managing Director, South Asia Isobar. A very warm welcome, Mr. Jasani. We also have on the panel Mr. Pawan Sarada, Group CMO, Marketing Digital and E-Commerce, Future Group India, and Mr. David Khabib, London Art and Chief Innovation and Digital Officer, Tata Chemicals. A very warm welcome to all of you. Thank you, Khabib. Hi. Thank you. Thank you. I hope I'm audible. Yes, sir. So Mr. Jasani, I'd leave this to you to go the conversation forward. Thank you. Thank you so much. So thank you all. Thank you for joining us. It's a very unique thing that we are now meeting TechMunch after so many years. We've been part of TechMunch and physically there. It's now time to retake it to the digital platform as such and it's interesting. And I've been with Pawan on quite a few platforms together. So we've been having this back and forth for a while now. But I've had this unique opportunity now to meet Venkatri the first time that we are there. And it will be quite an interesting panel, a mix of experiences across FMCG, across TPG, e-commerce, B2B, chemicals and of course as an agent for pretty much all my life. The idea is the focus on how media mix is changing in the COVID and the post COVID world. So a lot of panelists including Sapna before us have spoken about how COVID has really changed audiences and how audiences are now lapping up digital and how digital is really, really exploding. I would say over the past six months I think the change has been phenomenal. We've seen the adoption of digital and the curve really being very steep in the last, especially four months in the lockdown period. Things are now slowly coming back to I would say the new normal. It's not normal yet. But I do see that digital is now becoming, yes it's important, but the trend is now again flattening as such. The curve is not going up as quickly as it was. But there are some changes which are here to stay. And the panel here really is about what is going, what has happened. How are the media mix as well as from a business perspective, how is digital now playing a very key role in this COVID and post COVID world. And then we will take up questions from the team. So we'll give it about 30 minutes for our conversation, the number 15 minutes for the audience to really talk about it. So what we'll start off with is a minute or two from Pawan and from Inkadri in terms of knowing them better as the person they are and the role that they play and how digital really is pretty much an integral part of what they do. And then I'll introduce myself, of course that's so yeah.  Hi, good afternoon everyone. I hope everyone's safe home and watching us. Yeah, I think last, I think it's been five months if I'm not mistaken. I think there's been a roller coaster ride in everyone's life. Obviously, I think that impacts business, that impacts consumers and that's brought in a lot of new things, new perspective, new way of looking at things and I don't think initially we were sort of ready or even expected. You know, I think this was one phase where no marketing book has ever taught us that how to deal with it. But I think intuitively, I think we started to react, especially in terms of how the consumers are reacting and how the business should be. I think the first thing which we did for our business is actually to go online. While I think some of our fashion businesses were already online, but I think we also took Big Bazaar online and we actually launched like shop.BigBazaar within the span of 15 days. I think that's one thing which we did. And obviously, I think now it's been five months, a lot of things are changing. I think now it's a question of where the consumer is going and what they are doing and how we can actually service the consumer. That's where we are currently. Otherwise, from a personal side, I'm the CMO for a future group apart from traditional marketing and digital marketing boards. So that's from my side. Thank you. Yeah, we can't do up to next. Good evening. Venkat Yathri here from Tata Chemicals. I'm the C-operating Officer for the nutrition science business and which I just took over a couple of weeks back. And before that, I was looking after innovation and digital for the technical part of it for year and a half. And previous to that, I was Chief Operating Officer in Rallis, an agreement company. And really, I think if you look at what the COVID had made to all of us is that it has taught us a lot of new things. It has kind of reinforced some of the old concepts that we used to think are very important and change not only the business priority, but also customer preferences. How do they look at markets? How do they look at their own self? I think there's been a lot of change. And I'm sure some of those things will come up as we go ahead in the discussion today. Thanks. Thank you both. So just a brief note on myself as well. I look after South Asia for the Isuba Group and I'm part of the exec member for the Dinsway's Network in India. Just talking about as an agency and what we feel where things are going, it's been a transformational journey for I think pretty much everyone, from brands to businesses, from smaller shops to us as an agency group and as networks. I think all of us, as Pawan rightly pointed out, the first couple of months was just about running around and figuring out what life was all about. I think it was the first month also was really a struggle for everyone. No one had an inkling of what to do. There was no right and wrong. It was just about figuring out and trying to grapple with what's difficult and what's easy. I think the entire industry and all of us are really, and as India, have really come up to the challenge and I think the speed at which things have evolved, the speed at which things have changed. From a technology perspective, I think we have to give it to everyone saying that our Internets have been on track. We are having this conversation and there is hardly a drop. I think as all of us, we've done a good job of really getting there. The companies are doing a good job of making sure that everyone is connected and everyone's doing the job and the consumers are also getting what they want. Everyone's reacted very well to COVID. The consumers have really started also experimenting. All kinds of platforms are gaining traction. E-commerce, of course, is something which I think I would say that the boom or the transformation that was supposed to happen much later, COVID, I think everyone knows about and everyone's talking about it, COVID has really brought forward that transformation. My question to the panelists, starting with the country, you and then going to Pawan, is what are any specifics that you have seen that COVID has enabled you or digital has enabled you rather in this last five months, which you would not have thought of before and what has it that has changed in your media mix, which you think you've explored in the last few months as COVID has it and as the transformation has happened for you as well? When COVID started, I was actually looking after the IT digital for Tata Chemical. I was on the side to make sure that the company gets the necessary support to be able to leverage the IT and the digital platform to reach out to the customers. Now, what was very critical is that we've always believed and from the business end that it's very important that you need to be physically sitting with the customer, talking to the customer, trying to get if you need to do business development or resolve issues, use physical means to do so. And that was one of the critical changes that we have had to do. If I look at my own company in Tata Chemical, we have a B2B part of the business, which is a big part, which is our soda ash and salt part of the business. And we have the B2B2C, which is the agri part of the business, which is RALIS, which is part of our group. And so we've had to kind of change in the circumstances in a very different manner in both the senses. With the B2B part of it, obviously the critical part of in B2B is that you need to be in close touch with the customer, trying to resolve the necessary problems. It's not much of a discovery of new customers, because in B2B, the set of customers that we have are kind of limited and fixed. I mean, it's not like a B2C where you have thousands and lakhs of them. So there, the important part of it is how do you actually use digital to be able to facilitate the business transactions between companies, make sure that we have online meetings with them, meet across, normally, one has conferences every year. So we had to do a conference with 70 of them over the web, that is from a B2B perspective. B2C perspective, B2B2C, which is the RALIS part of it, there we do reach out to almost 12-15 million farmers every year. And there our lot of work used to be in terms of marketing, used to be quite a lot of on-ground marketing, where there would be posters, there would be jingles, there would be roadshows. That's where our big marketing spend used to be with a bit of digital. But when this came about, clearly we had to change because obviously nobody could go into the market. So we had to leverage the digital way of working. So the kind of YouTube messages that used to go across to talking about the product to millions of farmers, conducting farmer meetings for 300, 400 farmers and taking training programs, which used to happen physically, happening over the web. Also, a big, big change in the way we were able to leverage WhatsApp, make small videos of the various training programs that we would normally conduct and then share it across the digital medium. So there we have had to actually substantially change from the physical connect, which almost was 95% used to be physical connect, turned out to be almost 50-60% digital connect. And a lot of investment and money also went into leveraging the digital part of it. So when can we hold a thought, I will come back to you with a question around that. Pawan, your all yours in terms of understanding what the last five months have really bought. I know you were already on a journey on transformation and digitization much before COVID hit, but your thoughts on how things have changed and how COVID has changed life for you as a marketer within the future group? Yeah. So I think I'll speak more from the consumer side. I think for a retail brand, it's very important that we acquire customers. And if the way I look at it, I don't know how much, where is it going to last? What is it going to happen? I'm talking more as digital says that it's all about the moment. So let me speak about the moment right now. So I think if you look at when we need to engage with our audience, we have limited choices. I mean, we know that there is a bit of an issue from a penetration like a traditional medium like press. We don't know where it is. And of course, television is something which I think you need to have big budgets to sort of, and I think it's good for brand building. I mean, that's the way I look at it. Currently, I think what's really required is you need to have consumers like customers who can come and buy. And obviously you have to kind of give them a lot of comfort of safety and so on and so forth. So I think that's why I think digital has played a big role. Obviously, I think the usage of digital and a mobile phone has increased multi-fold. And that's one of the reasons why we chose this medium to sort of reach out to our target audience and give them different stories. I mean, it's really not about, I don't think we are in an era of saying that it's the best offer and come and shop with me. I don't think we are in that era at all. I think there's an era which needs a lot of storytelling. It needs a lot of demonstration of what's happening in the store. What's the kind of safety measures are you taking? How are you ensuring that there is social distancing? I mean, I have got so many calls from a lot of relatives and so on and so forth and everyone's like, oh, is it safe to go to the store? And I think a lot of those kind of storytelling had to happen. Obviously, while the media makes change, the storytelling also sort of changed. Right? I think, yeah, I mean, these are the kind of huge changes which we have seen. And yeah, I mean, I think 15th August was the first time when we actually saw that customers were coming out. I mean, apart from the online side, right? I'm not talking about the online side, but at least in the physical form, I think that was one day where a lot of us as retailers, when we were exchanging notes, we realized that actually the customers have sort of come out because it's not because the stores were too crowded, but just because of the social distancing norm, we could see some queues also outside. Right? I mean, that was, I think, very positive. And therefore, I think we're looking forward to festival, you know, and hopefully, you know, things should become a bit of a normal. I wouldn't say like it's going to be 100%, but somewhere there for us, for everyone. So yeah, coming back to what you were saying, I mean, Qatari, in terms of specifically taking on the farmers now and the media mix that swapped from 95% physical to 60% digital, that's really what I think a lot of people speak about in terms of saying that because of COVID, the transformation has really, you know, kind of jumped on one side. Do you think this will sustain? Do you think now that you've tasted this working, this platform now started to working, even when we go back to, say, the new normal or close to normal that was there, do you think that you will still now use this much more than you were doing earlier? And now, you know, the new digital norm is here to stay and it's not going back to what it was in the pre-COVID days. See, I would look at it by looking at, you know, what are the customer needs and how does the company reach out to the customer. There are certain services which require physical presence. There are some things which can be done digitally. Now, for example, in the area of farming, there is a lot of work that needs to be done where you have to go and demonstrate a product. You have to use the product on the field and demonstrate that it is actually giving the benefit to increasing crop yield, you know, keeping the crop safe, et cetera. And there are other things which are, you know, where you are actually talking about the product, communication, creating a need, you know, in terms of awareness creation. What I would think is that while today we have kind of swung the other way around to quite a lot of digital, I would say that the digital proportion will be definitely much higher than the pre-COVID days, but will it come down substantially? You know, I don't think that would happen, because what we have seen is that the part where you can do offline, I mean, sitting from far away using digital media, which is communication, training programs, you know, awareness building, those are things which will are likely to continue to be individual. The place where we have to go and do product demonstrations, that will again go back to the physical needs. So I would say that there will be a partial shift back, but not a full shift back to older times. Okay. And now a question to the panel. I've been, it's a slightly mischievous question, I would put it, that, you know, IPL is coming up. And there is, of course, now that people are at home and slightly stepping out of home, there is still this anxiety of people stepping out and still the, you know, the semi-lockdown and unlock three is coming up. The questions that are floating is that will the percentage of people spends that were there on IPL remain like it was between digital and television? Or do you think it will skew more towards television or more towards digital? This is purely related to the next, you know, the largest event. Honestly, this largest event is also coinciding with festival for the first time. And clearly the eyeballs might, the spends might shift more towards IPL than towards, you know, the festival spends. How do you see that? Do you see that playing up? I mean, anyone can take the question. Do you see it more towards television or do you see that it's going to be digital first? Okay. So if I take the question, yeah, firstly, I think IPL happening per se is a great thing because I feel that somewhere I believe that, you know, advertising and consumption, they are kind of correlated with each other, right? Advertising creates consumption. And obviously to create consumption, people do advertising, right? So I think that's a good thing. Firstly, a bit of a positivity which the country will see, I think the, you know, and I think the timing is pretty right from a festive perspective and so on. So I think as a viewer, I'm looking forward. There's no doubt about it, right? As an advertiser, I don't know. I mean, you know, it's again, it depends from businesses to businesses. And it also depends a lot from, you know, at what stage they are, right? If I speak of myself and my business, I think what's really important right now is more than brand building actually acquiring customers. So I'm just putting that up front, right? I mean, that's the biggest need which we have it. I think just to create that funnel and I think obviously digital also create a bit of a more engagement and we have seen it in the past, like people like I think Swiggy and all they've done some fabulous job, right?  But I think if people have restricted monies in terms of budgets, because all of us are going through that, Shams, you have to like, you know, take consideration of that, right? Because there's a huge amount of marketing cuts which has happened across, right? So anybody who has money, I mean, I would definitely advise that, you know, go ahead and spend it on digital for during IPL because I'm sure that just, you know, a consumption of phone is going to be far more active during that point in time. And you know that IPL is just not about viewing, it adds so many other things to it, right? So, yeah, I mean, that's what is going to be my team. I'll try to but, you know, I think that the whole community angle that digital really brings is where the investment in IPL on digital really works. Like you were saying, it's not just about one way viewing, you know, what your mobile phone and what that brings towards the whole. So while you're watching and while you're actually, you know, kind of because you're not at home, it's even more reason that you will use your phone and your digital presence to interact with your friends.  How do I build communities around it and start being a part of that community and brands have a, you know, can leverage that? I really feel that that's where, and you're right, you know, the spends have come down, digital gives a bigger bang for the buck. And I think it's something which is critical. So even I feel that, you know, IPL will see an uplift in digital spends. Venkatry, anything that you would like to add from your marketing hat, I know you wear so many hats as a CEO, as a marketing person as well. You know, your thoughts in terms of how do you feel that that's going to work? Yeah, seeing one important thing that has happened is that the COVID has changed the behavior of all of us. So people have got used to now digital quite a lot and human nature, you know, that stickiness will continue for quite some time. So I would reckon that one, you know, people will continue to be in digital. So there is going to be a lot more focus that IPL would get covered through digital. That's one. Second thing is that let me also give you a personal example. You know, I have two 20-year-old sons, both of them love soccer. And you know, earlier when any of these soccer matches used to happen, all their friends all used to congregate in one house and watch the television where they used to have fun right up to whatever 2 o'clock, 3 o'clock, those European matches. Now, because of in the last few months, they've all been sitting in their house, individual houses, and they're on their mobile and they're still having fun watching the game. So what is happening is that this is earlier, one of the things that all of us thought is that having a community fun is only when you physically get together. Now, what is new thing that has come out is that you can have community fun but using digital means sitting where you are. I think that is something which has actually come out as a new concept and that I would believe is going to be a big transformation in the way people are going to leverage the digital way of reaching out to customers. Yeah, I think that's really great. I think that works well. One last question before I go to the audience questions. The one last question now is looking forward. I think we've had a lot of these answers already but I'll just like you guys to encapsulate in a minute or so. How do you feel the post-COVID world is going to look like or the new normal is going to look like a marketer's perspective? And what is it that you would like to see from as a brand or a market or all platforms, whatever is your ask in a post-COVID world? So the way I look at it is that I think when you look at consumer is at the center and consumer has really taught us in the last couple of months. Obviously, I think it's always been relevant. I don't think it needs any pandemic to sort of teach us but the thing is you will have to change yourself or business idea or the way you engage with your customers, the way consumers are changing. I feel that obviously their expectation is that we need to serve them the way they want it, whether they want to come to the store, they want to be delivered the stuff at their home or they want to book it online and come to the store. I think the choices will be theirs and I think that's how one big transformation, at least in retail, we say that Omnichannel for the longest time was just a cool word but finally it's come alive because of pandemic. That's one big change and it's here to stay. There's no doubt about it. I think all the retailers, all businesses need to accept this change and move forward. I will talk about B2C and I also give something which I would also like to make a mention on the B2B part of it. Like I said in B2C, clearly the examples that I gave, there has been a phenomenal increase in digital. It won't remain at the same level. I think there will be a slip back to more the traditional ways especially in the rural part of the market but it will definitely be much higher than what it was a year back. That's one. From a B2C perspective, I see digital coming down but much staying much higher than what it used to be previously. I will talk about the B2B part of it. I would segment B2B into two broad categories. One is the product B2B and the services B2B. Now in the product B2B, again I can segment the product B2B into where the customer base is very limited and where the customer base is wide. Now when I talk about the customer base which is limited, like us for example, when I talked about my soda ash business where the customers are limited, we traditionally did not use too much of digital means because there were very few customers where we have started using a bit of digital. Now what has happened is that the product B2B product where there are huge number of customers like for example the engineering industry, people who supply pumps, people who supply various equipments for example, earlier they used to send, make a lot of brochures, stuff like that and send it to various purchase managers talking to them about their product. Now what has happened is that COVID has actually taught them saying that their mood completely to digital means. Now they are having webinars, they are having quite a lot of e brochures. So I see that the large range of you know the product segment which has large number of customers, they have started leveraging digital pretty well. If I come to the service segment and I have seen that because you know when I was in the IT, I was like a customer. Now earlier all of us knew that all the IT companies used to hold very large conferences multiple times a year and this time the COVID they have been holding completely huge number of webinars and stuff like that using digital means. So there I would say that the service segment, the B2B service segment has kind of shifted and seen the benefit of digital and there again you know digital will play a very very big role. So in conclusion what I would like to say is that whether it is B2B or it's B2C, the transition to digital has happened. It may slip back from what it was during COVID but it will be far higher than what it was pre-COVID. Thank you. Thank you both of you all. Thanks for summing up that beautifully. Just take one minute and then we'll go to questions. I think we have only three minutes on the clock. So I think in summation what we are saying is that this last five months have been really transformational for all marketers. We're all grappling with what was happening and now I think we're doing a great job of actually getting there and now I think the post-COVID world is going to look like somewhere in between what it was as a norm and what we have got to right now but there are some things that are going to forever change. As for one point about, I mean yes, it was like digital is coming, digital is coming. We used to hear it for 10 years. Now we know O2O and what when we're talking about all that stuff that is something online to offline and all that was again being spoken about so much but we didn't see fruitful changes but suddenly that's really started working. So we needed this little bit of a jolt out of the blue. I think it's very important for us to keep on giving ourselves that jolt rather than waiting for these jolt. I think consumers are already much smarter than us and they are ahead of them. We need to start being with them and trying to be with them. So I think one of the things that COVID has taught us is that let's start being a little more, the speed needs to improve of how we are reacting. I think that's something that the revolutions that have been brought, whether it's the geo revolution and now the COVID revolution as I would call it, I think it's really the one thing that we've understood from this is that we need to be much quicker in responding to what the customer needs are and maybe sometimes even identifying something and being a little ahead of it. So I think that's kind of leaving it there and we have time for two questions. I'll ask one question and wait for the others because there are a few questions that are coming up and then the teams are messaging me the questions because I'm not seeing it on this. So there's one question in terms of saying and it's a very unique question because it's so specific but I'll anyway ask it is that while we speak about going digital, so this is from Riddhima, do you think brands should start focusing on innovative ways of enhancing customer experience digital? Sonic ending is booming with brands like Asterka using it across all customer points. It's a very very specific question on sonic branding. Do you think it's important for brands to consider their sonic identity to engage with the consumer, consumers and enhance their digital experience? I want to use question as an example because it's so specific in terms of saying, you know, you need to develop a sonic identity, basically you need an audio, you know, you need, you know, you need a hearing and you need audio as a sonic identity for your brands because you can't importance, how are you creating a sonic identity? I'll just expand that because it's so specific to say that innovation has always been the key of digital, but going forward, do you feel that that's going to be a very important part of it? This was a question on this expanding on to that. So anyone from the panel wants to take it? Yeah, I would think that technology is going to change. See one of the big things along with sonic, where I believe there is going to be a big impact is the whole concept of AR and VR, artificial, you know, people are going to be, you know, people want experience. So the way I would think is that people would be, you know, the marketers would need to create something which, you know, you can actually bear it on your eyes like a goggle and then see, you know, virtual reality, how things are happening. I think there, what would effectively happen is that along with getting to know about it, one can also experience about it. So I'm surely looking forward that there's going to be a lot of VR and AR that will impact the marketing communication and the story that companies will have to put it forward. Yeah, I agree.  I think AR is playing a massive role in terms of just cutting that out in terms of walking into and physically going there and doing stuff. So I think, yeah, I mean, that's something that is really key in terms of that. So I just want to add here, you know, I don't know what the sonic thing in particular, because it'll depend from business to business, right? But I think the, you know, the way to innovate, I think it's always been a requirement and it's going to be a requirement. So I can tell you some of our fashion business, for example, and wherever there was a lockdown, right?  We reached out to our customer and we were doing, you know, shop WhatsApp video selling to them, right? Because we were showing it to them, you know, what they can possibly buy, they were selecting it on the phone and then we were delivering it to them. So I'm just saying innovation is part and parcel. So obviously, an experience like this, if one is able to put it in a far more, you know, customer friendly way, I see there's a scope, which can become a part and parcel of an entire retail ecosystem, you know, tomorrow. And I'm sure lots of brands would work towards it. So the last question, because we have a time on this. So the last question is that things are changing all the time, but there seems to be a growing consensus that we can't just flick a switch and return to things as they were. Do you think it's just going to be easy as just stepping out tomorrow and saying, okay, you know, things are back to normal? You know, and we've taken this question in a way earlier, but you know, I'll just take this up. So is it as going to be as saying that, okay, we're all out, COVID is out, let's just go back to our offices and marketing is back to what it was in the pre-COVID. Is it going to be as easy as that? Looks like a good, you know, at least a dream to have. But yeah, I mean, I don't know. I mean, I think it's a very tough question to sort of answer and say that, you know, things will go back to normal. I particularly don't think so because I think, you know, I think there's a huge amount of changes which has happened as consumer, as emotions. I think there's a lot which has gone through and we are going through. It's not that it's something which is out. So I think just going back and going back to the earlier era of pre-COVID, I think there's a lot of time. I mean, I particularly don't think so. Yeah, I also agree with that that consumers have changed what they are, the way they want the messaging and having got, you know, gone into the new wave of leverage in digital. I don't think consumers are going to go back to the older ways of getting message from a brand so easily. So I think, you know, there is going to be a lot more stickiness digital is here to stay. And going back to old times, I don't see it happening so fast. Okay. Thank you. Thank you both. Thank you, exchange of media for having us on tech months. I think we are now just about running out of time. We're already five minutes over, but we started late. So thank you. It was an engaging conversation. We were supposed to have a few more panelists, but I think we've made it work. And thank you for having us here. And I really feel that I do agree that the new normal, it's going to be a new normal. It's never, I don't think we're ever going to go back to from a marketing perspective, from a business perspective. Yes, from a, you know, from a life's perspective, we'll be back to normal. But from a marketing perspective, from a digital perspective, we're never going to go back to that normal that it was. So thank you. Thank you for having us. And yeah, so that's about it from us. Thank you so much. Thank you. Thank you. Thank you, Mr. Sardar, Mr. Ranganathan and Mr. Jasani for that wonderful conversation, a lot of takeaways for all our audience members. And thank you for addressing so many questions of yours. We're also steering this conversation online on Twitter using our hashtag techmunch. If you guys have any time, then please go ahead and give us your feedback as well and see what the audience viewers are also talking about. Thank you so much gentlemen for being here and taking out the time. Thank you. Thank you. Yeah.


What's going on everybody welcome back to another breaking news story and Bianca Andrescu has pulled out of the Grampians trophy meaning that we don't get to see her until the Australian Open which also means she doesn't get a lead-up tournament to the Australian Open which starts next week let's go to her statement. So here's the full statement from Andrescu she says following the last two weeks in quarantine it feels so good to finally be out on court. After discussing it with my team we have decided to focus this week on training for the Australian Open and miss the Grampians. Many thanks to Tennis Australia and the WTA for their hard work in providing us all of these choices. See you all at the Australian Open. So good news she's not pulled out with injury so that's a good thing but she is pulling out so she can actually train a little bit longer for the Australian Open that happens next week. We haven't seen her for almost a year and a half we haven't seen her since the end of 2019 she was the top seed in this event which now means that Sakari will take the fourth seed spot meaning that she gets to buy in the first round in the Grampians trophy tournament but Bianca Andrescu she is not playing this event she will be playing the Australian Open though which is a good thing. Let me know down in the comments below how well do you think Bianca can do at the Australian Open with no lead-up tournament. A lot of people think she's gonna do well and be a bit of a sneaky maybe under-the-radar player but let me know down in the comments below how far can she go in Australia without playing any tournaments but Bianca Andrescu she is out of the Grampians trophy but she's in the Australian Open.