Welcome to Start Up The Storefront, presented by Ouroborah. All right, welcome to the podcast on today's show. We're talking to Tomo, founder of Nashi. Thanks for joining. For people who don't know, what does your company do? We make organic kids food. It was conceived out of my frustrations at having two children who weren't interested in mealtimes. I didn't have trouble feeding them broccoli or vegetables. They love vegetables. They just weren't interested in mealtimes. And I wanted to try and make mealtimes more exciting for them. And here we are, eight years later. That's pretty amazing. And obviously, you were on Shark Tank. We'll get to that a little bit later. But before we do that, what was like your first step in creating this concept? What were you trying to solve? And obviously, for people who don't know the product, it's kind of unique. It's an immersive thing. You can play with it. And so give people a window into what the product is and then the problem you were trying to solve. Well, the product we've been selling for the past few years is called Food Paint, which is a set of tubes of different coloured organic fruit puree. So you have three tubes in a set, strawberry, peach, blueberry, or the Crayola set is raspberry, mango and grape. And we also launched Ketchup last year in the same size tubes in the same format. I had become a stay-at-home dad. I worked in the fashion industry for 20 years. Became a stay-at-home dad when our second child was born. And this mealtime thing became obvious quite quickly. So I spent a lot of my free time wandering the aisles of grocery stores in downtown Manhattan looking for this product, which I was convinced must exist, but actually didn't, which was a product that you can give to kids to use themselves, something that you give them the responsibility, give them some autonomy, show them that you trust them, try and bring them into the process of creating a meal and give them something to look forward to, something that they can look forward to getting out to the table to do. And it didn't exist. And I found that rather strange. And still, to this day, there are very few food products designed specifically to be used by children. There's a lot of products designed to be eaten by children, but not many that actually give the kids any responsibility or any sense of trust. So at the same time as this was going on, I had volunteered to do friendly visiting with the elderly, and I'd been paired with a lovely old couple on the Upper West Side called Ben and Peggy. And we used to sit with each other every Friday morning for an hour or so and just discuss the world and our week. And I would talk about this ongoing project of mine, this ongoing search. And one evening Peggy emailed me and she said, I've got a business proposition for you. And I was due to see them the next morning and I went up there and she ironically had seen an episode of Shark Tank wherein two women had successfully pitched a product to the sharks that was multi-colored, neon-colored cookie dough, edible cookie dough. It was full of artificial colors and sugar and artificial flavors and Peggy had been very frustrated by that and she was trying to think of a healthier version of that and combined that thinking with me saying, why aren't there any products out there that kids can use at mealtimes? And that was the bones of the idea that became food paint. And as soon as she said it to me, I was like, that's a really good idea. And almost ran home because in the space of my hour meeting with her, we thought of what the colors would be, what the flavors would be, the fact that it would need to be in tubes. So all of that was all sort of there. I mean, it was done. That's amazing. Red is obviously strawberry, blue is obviously blueberry, blah, blah, blah, blah. And so I went home and sat down and I was completely inspired because I was looking for a new career. I didn't want to go back into the fashion industry. It was fun then, but it wasn't fun then. And so I sat down and I opened Google and I was like, what does one type if one wants to start a food company? I had no idea. I was literally typing how to start a kid's food company, how to launch it. And there's nothing there. I mean, to cut a long story short, it took me three months to speak to it. My first useful conversation happened three months later. And it wasn't for lack of trying either. That's unbelievable. I really love that.  I love how that happened so naturally and organically. Like your product. And then why the name? What does the name mean? I think because of my background in fashion, I did a lot of, you know, a lot of the, it's a very creative industry. So that was my background. It was a lot of visuals and creativity. And when I was like, okay, this is quite an exciting project. I've got to come up with a kid's food product and I can do whatever I want because it's a crazy product with a crazy idea behind it. Packaging. Where do we start with packaging? Where do we start with names? And I started looking at Japanese food packaging. And I think Noshi came about through me looking at all of these images of this packaging. And it wasn't a word that I remember thinking this should be called Noshi or looking for Noshi or somebody suggesting Noshi. I think it was just born of me looking at all this packaging. There must have been a word on one of them that was either Noshi or Toshi or Boshi or something like that. But that's where Noshi came from. And of course, because of the connection with Noshi and then the Yiddish, you know, element of that and Peggy latching on to that as well, Noshi seemed like the best name for it. I still think it's a great name. You go home, you start working on this product. Are your kids your beta testers at the time? Are they the one sort of experimenting with it, trying this out? And what was the hard part? What was the hard part of getting it right? I went home and bought a quiz in art and then went to the grocery store, bought a pound of strawberries, a pound of peaches, a pound of blueberries. Because we were going to do savory flavors as well so bought a pound of carrots and a pound of peas, came home, cooked the carrots, cooked the peas, blended them all and put them in little jars and put them next to each other. I got a picture of it very early on our Instagram account and they looked amazing. And I was like, wow, this is brilliant. This is such a good idea. This is going to be a smash. But then of course, that first conversation I had three months in was with a woman who was working for a packaging company and I sort of connected with her because I was looking for a packaging supplier and she, in conversations with her, she also let slip that she advised food startups and I was like, ah, I need your help. And so we worked together for a while and she enlightened me to the fact that I need a food scientist. I was like, why do I need a food scientist? And she said, well, to make it food safe and to make it a product that can be mass produced and saleable and I was like, oh, okay. And of course, I found a food scientist eventually, my friend, my food scientist, like as with most of the connections that have driven this business forward over the last eight years, nearly all of them came by connections at my kid's school or in the local playground and Fred came about through one of the moms in the schoolyard and he obviously immediately enlightened me to the fact that you need to pasteurize fruit and vegetables and when you cook certain fruit and vegetables, those colors in those jars don't stay those colors in those jars. So he then went off and spent 18 months getting the product to be the best version of itself before we even started to think about production. And does color the most important part just from, I guess, the child's perspective? Yeah, I mean, I've always been fighting a slightly losing battle with the color because it's an organic product and it always had to be an organic product and I feel very strongly that it should be an organic product but it being organic, you can't add artificial colors and so trying to sell a product that's meant to be brightly colored and it sometimes not being as brightly colored as people want it to be or expect it to be, I find that very frustrating. I take it personally that we can't make it the same colors as those neon colored cookie dough what the Peggy was initially inspired by. I'd like it to be neon yellow and neon pink and neon blue and neon red but you just can't get it there so that's had to be, you know, you have to make peace with that, I think. Yeah, that makes sense. And so then what was your first step? What was the first store you guys were in or how did you officially launch? I've done this all backwards probably due to a complete lack of experience in the industry not knowing what a PO was until somebody asked me to send them a PO not knowing what COGS was until somebody explained what COGS was and so again, my wife has a friend who worked with Albertsons he helped, he worked at Goldman Sachs and he worked with Albertsons or worked with Albertsons and he had a really good relationship with their national head of sales a guy called Larry Hansen who he put me in touch with and Larry was lovely and always championed the product he's now retired, lucky Larry but he immediately loved the product and championed it and said I'm going to introduce you to all of my 31 regional sales managers on an email but you have to call them you have to call each of them individually and convince them to stock this product and I was like Jesus Christ that's absolutely terrifying okay and so I did I sat down I had all the phone numbers and I sat down I worked through them and by the end of it seven of them had agreed to carry the product and I then had to speak to Cahi and get hooked into Cahi because I didn't know anything about a distribution either and Cahi has staff that work inside Albertsons because Albertsons is such a big account and so Albertsons put me in touch with Cahi and then the Cahi onboarding process took about three months during which I was like okay this is happening now these stores are expecting this product by this date I don't have a co-packer which was something else I didn't know the existence I didn't know what co-packers were I didn't know what they were was enlightened to their existence by Fred again and then I started researching co-packers near New York and none of them had tube filling machines because nobody puts food in tubes in this country they do in the UK and Europe and Australia and pretty much everywhere else apart from the USA so I had to buy a tube filling machine a very old decrepit tube filling machine I'm going to diplomatically say it has a large personality as do most tube filling machines because they have a million and one moving parts and at any moment in time between one and a million of those parts can decide to stop working and so obviously to buy this very very old very very cheap tube filling machine I had to take on investment so I took on some friends and family investment and bought this $22,000 machine moved it into an organic incubator in New Jersey and would be going I was still a stay at home parent this time my wife was going to work every day I was taking the kids to school and immediately driving to New Jersey dropped the kids at school drive to New Jersey turned this machine on and one mother in the playground especially I would come her I would be back in the city by three o'clock to pick up the kids and she would say how many tubes did you fill today and I'd say one or how many tubes did you fill today none and I was meant to be filling 9,000 tubes a day and so like this went on for days and I think the biggest number I got up to was like 12 we filled 12 tubes today because the machine just didn't want to play ball and like meanwhile I'm seeing this deadline rapidly approaching down the road towards me and I'm like jeez and lo and behold well I do know how it happened because I was put in touch with a genius engineer called Donnie and Donnie effectively moved into the incubator with me and he just got the machine to run and he and I still worked together now seven years later and he's a genius and he got it to run and we got the product out to these 175 Albertson stores and I think 74 Safeway stores just in time we got it out to them and within two weeks of that happening Jewel Osco big country huge grocery chain I'd never heard of it they came on board and said we want to put it in all of our stores so that was another I think that was another 200 stores maybe it was 260 total so within a month of us getting this machine working we were suddenly in like 300 stores and I was like oh my god this is amazing nobody had told me about marketing nobody had told me even though I'd spent 20 years working in the fashion industry literally creating advertising campaigns for brands like Halden Klein and Louis Vuitton I hadn't really taken on board that I needed to create marketing for my company and that that would cost money and so I didn't have that money because I've always just been a one-man band and so it was tough oh man I don't think I've ever laughed so much on a podcast this is quite tremendous and I really appreciate your sort of your candor or honesty around how you really didn't know what you were doing and I think that's entrepreneurship in a nutshell and the goal of people listening to this podcast and sort of our whole platform is to inspire people being like oh you know I'm just like like I have no idea but I have a vision of this thing that should exist in the world and now I'm going to go create it and I'll figure the rest out there's a real beauty to that there's an honesty to that it's literally that cliché of the entrepreneur jumping off the cliff and building the plane on the way down but in my mind that I always pictured that as happening on a bright sunny day with no wind right in my journey that happened in the middle of the night during a raging storm with a blizzard it's raining it's snowing there's rocks flying through the air and I'm still trying to build an aeroplane on the way down that's actually a really good question we could pose that to any entrepreneur alright so entrepreneurship is you're off the cliff the plane you're building the plane while it's falling what's the weather it's a good question everybody would answer that differently is there a ground or is there an ocean how far away is the ground what's the weather are there trees under you what is the ground are you gonna survive if you don't build the plane is the ground made of are there cushions on the ground that's right in my head there's always an ocean but I hadn't considered the version of the weather I think it's an ocean that you definitely don't survive landing in yeah it's gonna hurt no matter what on this bright sunny day so at some point you probably return to Pagan you go alright it's my turn to go on Shark Tank how did that happen that again crazy so she put that idea in front of me in February 2015 by April 2015 I was like we need to do a Kickstarter because this is gonna cost a lot of money so we put a Kickstarter online and looking to raise $20,000 haha and it went live and two weeks later halfway through the Kickstarter and we were struggling to raise the money but two weeks into the Kickstarter I got an email from Shark Tank and they had seen it and they said this is amazing we want to put you on the show we're really late in the application process if you're interested let us know immediately and we'll send you the paperwork and I said yes please that would be amazing they sent me all the paperwork filled it all in sent it back they then scheduled a call with all of their production crew and it was an hour long call on a Monday evening they were all in LA Peggy was on her phone at home I was on mine at home and at the end of this call the producer said look I can't give you a definitive answer today because that's not how we do things but I'm very confident in saying you're going to be on next season Shark Tank and I was like wow that would be great this was in spring of 2015 meanwhile the first food scientist I'd been put in touch with just went rogue he just completely went completely off reservation I sent him tubs, tubes of fruit puree just 100% fruit puree and vegetable puree and I said make these food safe make these store ready and he came back and he said no I don't think you should do this you should do let's use concentrated orange juice and we could do jellies and let's do a chocolate and I was like no, no, no, no, no no, no just please do what I've asked you to do it's not complicated is it and he couldn't get his head around it and he started sending me samples that had coconut oil in them and it was like it was a really hot summer in New York by this point like it's summertime and he's sending me these samples in a FedEx box that doesn't have cool packs in it and I open them up and they're like little tubs of salad dressing that looks like oil and vinegar that's separated and I'm like what the f**k is this what is that and I'm literally sitting here looking at these things going oh my god what the hell is that and my phone rang and it had an LA area code and I'm like oh my god it's chartank and I picked it up and it was Heather the producer she was amazing and I just went I'm really sorry we can't do this I'm so sorry we can't do it and she went I'm so glad you said that I was about to say the same thing to you you're not ready yet and I said good and I said but have we blown it I mean is this ever going to can we ever resurrect this and she said just let me know when you're in stores when you start when you start selling this stuff email me and we'll get back to the conversation fast forward two years and we get this stuff sent out you know the machine's working we send the product out it's about to hit the shelves in Albertsons and I emailed her and she's left her job and so the whole thing just sort of went by the wayside so that was annoying and then it wasn't and I was like okay well it's you know I'm very pragmatic I think you have to be when you're doing something like this you have to just like roll with the punches and so fast forward to last spring last April sitting at home and I'd always known this and I had always talked about this a lot at length with anybody who would listen which was the problem with food paint is that kids understand it immediately but their parents don't they don't understand what it is why they need to buy it whether their kids are going to play with it whether kids playing with food is a good thing or a bad thing are kids going to squirt it up the walls are they going to squirt it on their baby brother kids just you know kids respond to parents trusting them and so if you say to a kid this is for you this box of stuff is for you to use they can't believe they're like what really you trust me to do this and you're like yeah I do and they respond to that and they just sit down and they draw their smiley face on their food but I didn't know how to get that message across to parents and I always knew that it was either going to require the aforementioned bud marketing budget which I've never had or a national platform and so I was sitting there last April April 22 and I was like chart tank the reason we didn't do it last summer was we weren't in stores we're in Walmart now surely they're going to find that sexy so I went back through all of my old emails like Cherry picked all of the chart tank addresses out of my sent and received emails went on LinkedIn they obviously were new staff it being five, six years later worked out what their email addresses would be and I sent the same email to six different people all saying the same thing had the same subject line we were you know we were nearly on chart tank now we're in Walmart da da da da da da da da da da and I just sent them all off and I just did it to be proactive because it was a particularly tough time my wife was living in England with her parents because she was very very sick with long COVID and I wasn't able to look after her and the kids and run the company and I was like I've got to turn this around I've got to my wife may never work again I've got to do something and so I was just it was a day where I was like trying to keep everything together I've got to be proactive and so I'm just going to send these emails and I've sent them now and it's I've done it at least I've done it at least I've tried didn't expect anybody to reply to it and I think it took 22 minutes for one of them to reply and then the next thing I knew I was on the phone to them the next day and every phone call would end with whoever I was talking to saying okay brilliant I'm going to push this up to the next level it'll probably take them two or three weeks to come back to you just sit tight and then I would get an email two days later so every time I was told it was going to take two weeks or three weeks in days and so between April and early June I had a series of interviews with increasingly more and more senior people and then I was assigned two producers at the beginning of June last year and then I had an hour long zoom call with those two amazing producers every week between June and me filming my episode on September the 11th last year Wow was Mindy one of those people that you were resuming with? I mean Kelly Mindy's the casting director isn't she? Yeah we had Mindy on the pod too and so before you get on what are you like what is are you thinking your dream scenario are you targeting a certain shark do you think okay this is the shark that can transform the company based on the background what's the analysis going through your head of like how to execute Well first off I don't want Shark Tank because I find it absolutely terrifying I'm just so scared on behalf of this who's stressful so I had never watched it I had never never watched it I had to watch episodes last summer obviously to prepare myself and to train myself but I watched the bare minimum and of course they do also say don't watch the show obsessively because you don't want you do want to come into a fairly free form but I had very very little experience I knew who the sharks were I know who the sharks are but beyond that I didn't really have any experience I was standing backstage and and the floor manager's here the camera man's here that's going to walk backwards down the tunnel with me walking towards him onto the stage and I was more calm than I'd ever been in my life because I was like this is like M&M in in eight mile I have got one shot and I'm not going to fuck it up and so so I walked out and I was cold as ice and I knew I had the pitch I knew I could do the pitch when my eyes closed back to front in a storm falling off a cliff word perfect the only thing that did go wrong slightly is that just as I was just as they were about to say action and he was about to walk backwards and I was going to walk follow him down to the stage I suddenly realised I was desperate for a pee I was like what am I going to do there's literally hundreds of people about to they're all standing they're waiting for me and I need to pee I've got a pee I've got a pee I can't go out there and then be talking to the shot so I said I'm pretty sorry I need to pee and they're like cut everyone five minutes hold on hold on and I went had a pee came back there was somebody in the bathroom so I had to wait for them to come out before I could have a pee and this is in the studio in Sony it was like there were 200 people in there and they were all there for me and I was having a pee and so I came back walked out into the stage and they you know they do the stand still for a couple of minutes and so I stood still for a couple of minutes and then just towards the end of that two minutes something it was a technical fault so they're like okay everyone stand down and I had to stand there for another I had to stand there for another five minutes before they fight but again I was like I'm just here for one reason I'm not scared I'm not nervous just gonna do it so I just stood there they said action I did the pitch the questions came thick and fast as they do I really didn't think it was gonna be Mark because he speaks so little in the episodes here he does fewer deals than most of the other sharks but the others all dropped out in quite a quick succession yeah that that surprised me because when I was watching it I thought they're all parents I think all of them could help you out in my opinion it just seemed like they all have a platform that there's an angle here and it was surprising to me there was two things that were surprising one they all got it they got it right away it seems like they didn't like the margin okay you can fix that though and I didn't understand why they were so quick to be out it really surprised me to be honest because I'm like all of them should be in on this it seems like a no brainer it surprised me yeah I mean I went in there not knowing yeah because of course you know I'm way too close to the product overthink it overthink everything you know as an entrepreneur you always have periods of self doubt am I doing am I crazy am I doing the right thing or the wrong thing so I really didn't know how they were going to take it the only thing I do remember thinking is that after Damon went out because they went around in a circle it was Barbara then Kevin then Laurie then Damon when he started to explain his feelings and I was like he's going to say no fuck what am I going to do my life flashed before me I was like oh my god because I really didn't think Mark was going to do what he did and I was like what are we going to do family we are fucked we are in deep deep shit now what on earth am I going to do and then everybody looked at Mark and you know that that pause it felt like it lasted five years but of course it was Tuesday and it sounded like Barbara was like what are you doing Mark like no they edited that they edited that it was Kevin that was amazed Barbara didn't say that she said that that another you know Kevin that was initially surprised that Mark had done that I would like to think that he invested as much in me as in the product I cannot let this fail I will not let this fail I mean we food paint you know is an amazing product and I believe in it still but it is going to need a much bigger budget than the budget I have to do it properly and so what we're doing next is we're launching a range of savory condiments in much bigger tubes that are these are products that people already buy and it's still all about empowering children at the table but it's ketchup and mustard and branch dressing and you know Honey Mustard BBQ similar to Chick-fil-A Sauce you know we're launching those because these are products that people already buy that they already love that do have a higher margin so I took obviously took on board what Mark said in the studio because he's a very very clever man and so I took on board him saying you should be selling single tubes your margins are terrible I took all of that on board and came up with this and it was just you know it's this is the size of the tube oh wow yeah it's like a for people I guess listening it's a toothpaste size I guess well no it's much bigger than a toothpaste shampoo oh yeah okay alright it looks like sun block size yeah it's like a big tube a sun block it's ten ounces and so far they've had an amazing response from stores so I'm hopeful that next year is going to be very interesting how long did it take for when the show ended to finalize the deal they came back to me the week between Christmas and New Year of this year no last year so I taped it on September the 11th they went off and did due diligence and then came back a couple of days before New Year or maybe it was a couple of days after New Year and we finalized the deal about a week after that but you know as soon as we finalized the deal before we'd signed anything people on Mark's team who are amazing they are the loveliest smartest most brilliant people in the world and I speak to them every day and they are they are the best Mark is amazing his team is amazing I speak to Mark by email every two or three weeks I speak to people on his team literally more than once a day that's awesome I'm on your website now and it looks like everything is sold out and so that seems like a good sign yeah it is it's definitely I mean I've got a budget and it's it's it's not huge and so I have to focus right now on getting these things out into the wild because you know this is a business and it's all very well me having a creative background and coming up with a product which like I say I still believe in food paint a hundred percent but I've got a company to run I've got a company to build I need to increase profits year on year you know I need to increase margins year on year is not going to help me do that so I have to get these other things out into the wild which I think will help me do that at a fairly serious fairly decent you know rates of nuts I think I do think that this is going to happen differently and then I want to come back to food paint it needs to be done properly you know I think if I've learned one thing is that that product needs to be a certain way and I I think it's going to be the way it needs to be today but I will be able to next year and the year after and the year after what I love about your story in some ways like you talk about the marketing a lot but it's also getting on a national platform to be able to sort of educate the world on what your product is it's like the ultimate hack and it worked I would imagine what happened after Shark Tank grocery wise retail wise you know I assume it's obviously a bump I do think that it is a niche product you know I thought that it could be you know an equivalent to maple syrup I thought it could be a product that like every household would not weekly but might buy every month and I think that was optimistic of me I think it is a product that people now do understand and appreciate it for what it is and kids obviously love it but it's never going to be a product that is bought in millions of units on a weekly basis it just isn't and so I've got to grow my company and I've got to increase my profits and I've got to launch and grow products that are going to help me do that faster than slower yep that makes a lot of sense and are you raising more capital now or where is the business now yeah they're not a huge amount and don't need to raise a huge amount but yeah I'm certainly looking to raise between half a million and a million dollars at the moment you're saying this year maybe next year they will be released into the wild next spring based on conversations I've been having that's exciting any name for them can you give us a tease they're just called they were going to be called SketchUp and Crayonaze and MustART with a T on the end but one of the retailers we spoke to he said that's really cute he said but don't you think that you want to just make sure customers understand this product immediately and put it in their grocery and based obviously based on my experience with FoodPan I was like yes absolutely I want them to understand it immediately and put it in their grocery cart immediately I don't want them to sit there going what is this which is you know was the problem I've been dealing with for the previous five, six years I want them to go oh it's catch up slam in the grocery it was like who doesn't like the James Bond or whatever but they were our friends and it was just fun and then somebody says to us do you think anyone Googles your friends name when they're trying to buy a bow tie and I was like what do you mean and they're like you need to say blue and white polka dot bow tie and that's the name and I was like oh yeah and then all of a sudden it was early days of SEO but we would I think if you were to Google anywhere in the world and so it was just where the naming should just be descriptive and people shouldn't have to do calculus or know me personally to be like I want that tie because that's Diego's friend that is in business school with him it's like yeah these things seem silly at the time you want to break them old you want to be creative you want to do something different you want this product to jump off the shelf in the grocery store but people don't have time to stop and think oh that's creative they're rushing around the grocery store doing the shopping before they got to get home and do this and this and then get the kids from school you've got to make life easy for shoppers and you know we all entrepreneurs all talk about you know pivoting and learning from past mistakes and working out what worked from there taking the good bits and leaving the bad bits and that's you know I'm just going through that evolution at the moment I love it well look this has been one of the most interesting things that I've heard from people and our listeners where can people find you where can they purchase the product what stores I know you're on Amazon online where else have a big food paint it's still on Amazon and that's there's Crayola food paint in about 500 Walmart stores still so that's sort of our only distribution at the moment actually happens and I'm quietly confident that it is I love it I'm going to buy some for my nephews who I think will love this product so look at Tomo thank you for your time this has been amazing I appreciate it take it easy nice to me thanks so much for having me thank you so much for the support and making it to the end of the episode if you haven't already please leave a review and share the episode with your friends if you never want to miss a beat on all things entrepreneurship thanks for watching see you next time bye


So this is the fastest smartphone in the world, right? On the new 7nm Kirin 980. Hi, so who are you? I'm Arne Heckerman, I'm responsible for the smartphone portfolio at Huawei in Europe. In Europe? Yes, exactly. So is Europe the most important market for Huawei? It's the most important after China, I would say. So right now, obviously in China, we have number one market position. But Europe for us is a key market on the globe. You told you number one in China, right? Yeah. Yeah, and Europe is definitely bigger than the US because the US is hard to find one. True, I mean for Europe we have plenty of customers in countries that we're dealing with. So now we have several countries where we are number one or number two already. We have a massive growth in France this year, so Europe is actually very important. Massive growth in France, how did that happen? What kind of growth? Can you say anything? I don't have the figures with me because I'm more on the product side. I'm less on the business side. But you can see with the P20 Pro and with the P20, we had a massive growth in France because people really liked the camera performance that we brought with the new Leica triple camera. So it's important how we did camera? Yeah, definitely. I mean, everyone, what people really want is great camera and great battery life. And now also with the new Mate 20 Pro, we can deliver both of that. Mate is like battery. It kind of means battery, right? There's always been 4000. Exactly. There's been a huge battery life forever and all these iPhones and stuff, they're half the battery life, is it true? I'm not sure about the battery life, but battery capacity for sure. If you look at Mate, three years, four years back, it was always 4000. And now with the Mate 20 Pro, it's the first time we go beyond. We go 4200 mAh, which will give you even more battery life with a new chipset, new AI and everything being optimized for the new device. So that's exciting because you want to have crazy performance, but you want to run it for a very long time. That's a very, very hard amount to crack on. Exactly. The high-silicon guys are really working hard on making the best ARM chipset ever. I mean, it's the whole team working on that, right? So you have high-silicon with the Kirin 980, using the latest ARM architecture with the A76-based cores. Then you have big cores, middle cores. That's the latest. There's nothing newer announced by ARM. Exactly. It's the fastest. Yeah, that's it. It's the best architecture. Yeah, for example. And the fastest GPU. Exactly, yeah. G76 GPU. So we're really using the latest and greatest to build great experiences. And then we use AI with a dual MPU. Now with the Kirin 980, it has two cores to drive AI experiences. Is that real to core or what is this to core? Yeah, it's a dual core MPU, basically. So it's two MPUs, more or less. Is that important? Do you want to run one AI thing while the other one is running on the other core? Pretty much, yeah. So they have two different professions, let's say. But in general, we can do much more than compared to last year with the single MPU. So much more. Yeah, I mean, performance went up more than 150%, I think it's 168 or something. I don't have to figure. But the performance went up a lot. The energy efficiency for AI went up a lot, about 80%. So now we can go from still video, still picture, which we had in the Mate 10 Pro, for example, to full video. So the Mate 20 Pro is able to understand real-time video, what you're filming, if there's people in the video, and you can adapt to that, and you can put different settings and themes. That's the main use for AI right now, is to improve the camera. It's a photo and video, right? It's kind of like the blockbuster right now, for this AI thing. It's the biggest thing that consumers see, because photo is so important to people. And camera is something that everyone cares about. And there's AI all over it. There is AI all over it. Because you get better pictures, and at the same time, you get more easy operation. So with AI, we can adapt the settings for you, so you don't have to deal with it. And we have these two things coming together, thanks to AI. And can we quickly go to the new camera? Yes, sure. And for example, one of the things I've been waiting for for many years is bokeh video. Oh yeah, that's cool. And now there's bokeh video. If you go to background blur. And if I can hold it towards you? Towards me. Yeah. So it should blur out the background, right? Yeah. And that's definitely AI stuff. Exactly. So this is only possible because real-time reports, real-time understands what you are filming right now, right? Because we can track the skeletons. See, if I move my hand, it will track the skeleton. If more people will come into the scene, it will track multiple skeletons at real-time. And in the past, you had to do this on like some Adobe tools or whatever in post-processing. Lots of work. And now you see what you get. This is real-time result. And if more people appear, they might also come in focus. But maybe not. Maybe it takes only the closest one. Yeah. This is very interesting because potentially this means, for example, for my kind of vlogger, maybe I can start doing video vlogging with the phone and look professional, you know? Because you want to blur the background. Hopefully you can. Yeah, of course. I mean, be my guest. Just try it. See how it's going to work for you. But so far it's just for 1080p, that functionality, right? Yes, that's correct. Exactly. Even though you have the fastest chip ever, the fastest dual AI chip ever and everything, it's not enough for 4K. Well, we're always improving, right? So now with P20 series, we will have the best smartphone photography, according to the French TXO mark. Now we're going into video and obviously we have an ambition there. So now you have AI effects with 1080p. You have 4K 30 frames stabilization based on AI as well. 4K stabilization in 4K. Yes. Using AI and OIS at the same time. Optical and there's optical on all three lenses. No, there's only optical on the tailor lens. So on the zoom lens, there's optical. On top, we support with Huawei AI. So now you can use Zoom in video with stabilization. Really good picture, really good quality. And is there any chance that, you know, there's some kind of scene trade shows I see this shotgun microphone mode, you know? What I would want to do is if I record you, I want to click something and it only records your sound straight ahead and it cancels out on the sides, you know? You don't have this? We don't have that yet, no. Okay. I would have been for it. It's a cool feature.  Yeah, yeah, of course. Use a Bluetooth mic, you have good sound. Sure. You can connect like digital mics with the USB-C, right? There's already from Sennheiser or those kind of guys. You have already USB-C headsets or mics that you can connect and then just record with that. Nice. And this is... So you're managing a lot of Huawei in Europe. How much are people using PC mode? Like, can you say anything? I don't have the figures because we don't really track the data. But we see take-ups. So people are very interested in using PC mode. Whether for entertainment or for work. You see trends going into this area. So there is some traction and it's still there. I'm happy that, you know, because sometimes some of the Honor phones, for example, they don't have the PC mode even though they get the same chipset later. I'll do that. I don't know what Honor is doing. Yeah, they're doing something else. Okay, yeah.  Well, Honor is a different brand. So they do a different approach. What we've been showing here today is, for example, using PC mode in an enterprise environment. Together with MobileIron, together with Google, we've been showing PC mode and how you could work, really work using PC mode and just your smartphone. Replacing notebook. I don't do it yet because I have some tools that I have to rely on. That requires some... Secret tools. No, it's not secret tools, but it's just some standard industry tools. It's still right here. Yeah, so standard industry tools. Maybe they run on Windows, let's say. Exactly. And so that's the thing. Qualcomm has a partnership with Microsoft. I just think it would be so cool. I don't want to get any secrets or anything. It would be so cool if Microsoft could partner with Huawei to support Windows apps on Android. Well, just check what we announced at CES Asia earlier this year. And then you will find some cool stuff. What did you announce? Is it the Citrix partnership? No, we announced PC mode or cloud PC on Huawei smartphones. So we're already doing this in Asia. So you are giving a full PC on the cloud? Yeah, exactly. On the smartphone with a PC mode. And then you're fully set. You can scale performance, you can scale whether you want a game or work for an office. And just run Windows. Nice. So it's happening. It's happening in Asia, definitely. Because what I'm thinking is ARM, I do a lot of my websites call ARM devices. Oh, okay. And it's all about the ARM chips. Yeah. And this is so powerful. It should be fast enough to run everything for 99% of people. It can, in theory, you should be able to run all the productivity apps people want. Sure. Sure. It's just the main, what kind of system you're going to choose. Android today has millions of apps you could choose from, right? There's Windows, there's Microsoft Office, there is WPS Office, there's Google Docs Suite. So whatever you like, there is a flavor on Android already and which you just can use. So if you just check your screen one second, you know, it's just kind of the, I don't know if I'm the only guy who thinks who has this opinion, but I thought it'd be cool if, well, now it's too late, but it'd be nice if, you know, the camera, the sensor and everything, if it was not in a notch, but it was just above the notch, and there'd be no notch. Well, nobody said this at this event. The thing is, you're not the only one actually missing that? No, you're not the only one, but it's just a matter of taste, right? You can always go to display, and then you go to that one, and you go to notch, and just say, I don't want it. I want the default standard layout, and then you can black out the whole notch. So you have a black area, you still have the benefit of putting another notification in here, but it's a different approach.  It's just the thing, you know, it's just that there's, so usually I have at least 14 notifications at the same time, you know, it's just full, and there's no way, there's no way to do it here anymore. It's just going to say, ah, you have seven, and click to show them, but it's not going to show you what it is, because there's a notch, it's blocking the whole view. True, true. I mean, you can always scroll down and just check all the details, right? But maybe then the Mate 20 will be more for you, because there's less notch, but it's still a little thing there. But then another thing that I kind of wish is, so you have a headphone, right? There's a USB-C jack. So you don't do the headphone jack? On the Mate 20, you get a headphone jack. On the Mate 20 Pro, you just have the digital one, because we had to make room for the battery and all the antennas and stuff. Ah, so it takes up room. Yeah, of course. I mean the USB, so sorry, the 3.5 mil jack is a massive component, right? So it takes room, and at the same time, you get analog audio, which today is kind of like aging. This gives you full digital, it gives you high-res quality up to your ears with the headsets in the box. We have all the opportunity for Bluetooth stereo, right? So why stick with 3.5? Potentially get some noise-canceling and stuff on a small package, but still, it just seems like, yeah, just the small things that, you know, but then the Mate 20 is more, it's kind of like providing stuff that some of the people that, you know, headphone jack, of course, less notch, but it's still a little bit of a notch. But it's, again, it is what people choose and what people decide to want to have, right? Where do you put your priorities? My priority is good hand operation, and to be honest, I'm using Bluetooth headsets all the time, so I don't have really a big temper for that, personally speaking. So it's really about what you choose, what you think as a user is right for you. We in Huawei have the different choices to make, so we can give you the opportunity, you go for the Mate 20, you go for the Mate 20 Pro.  And what do you do with the light? It's just a slower chipset, but similar? Well, the light is sharing the same ambitions like the Mate series, right? It's built to empower people to create or to build their passion in, I don't know, business or whatever. So really people that put smartphone at core and center of their daily lives and digital experiences, this is where the Mate series fits. The light series is everything slightly scaled down, slightly slower chipsets, slightly smaller battery, but it's a really good bang for the buck. $249, or? I have, I don't know about yours. It's like affordable. Yeah, yeah, of course. Extremely affordable. And it's a beautiful product. It's really good looking. All right. So available this month, Europe is going to get very busy. Oh yeah, hopefully. Yeah, and it's just going to keep growing and you already overtook Apple. In some areas, yes, we did. In quantity. In quantity, yeah. Yeah, overall quantity, but maybe it's because there's a lot of low-cost phones too. But maybe you can overtake them in the high-end too. Is that your plan? Well, there's always a plan, right? Hitting for number two is not an ambition. So yeah, we're looking into growing. We're looking into growth. We do hope that we can sell more May 20 and May 20 Pro than we sold the May 10 and May 10 Pro, which is like about 10 million units during the past 10 months. So obviously we have higher ambitions. And the X is going to be exciting to have a huge 7-inch? Once again, it depends on what you would like to have. The X we are focusing right now on the Asian market. So there's no direct long stands for either European market simply because Europeans have a better preference for smaller screens and they're not yet into the big devices like Asia is. Cool. May 20 Pro, May 20 event. And hi, so who are you? Hi, I'm Daniel. And this is our new May 20 device. This is a May 20 Pro right here. And you are demonstrating PC mode, right? Yes, the wireless PC mode. Special for Huawei. So you can see this is the wireless projection. And you can, the same with the May 10. But well, wireless. Now it's wireless support? Yeah, you can see that's cool. How's connectivity the speed? It depends on the quality of the Wi-Fi, right? Right now it's interference a little bit. Yeah. But it can still work with the cable. Cable is also okay. Sure, sure. You can connect with the cable. And that's a display port? Display and play sounds, both are okay. And not only the USB in, out. This is for the enterprise. Enterprise solution, right? Yeah, yeah. So this is PC mode. We just use it to show our solution. Yeah, so the business market. Yeah, yeah, right. So here we have the May 20 Pro, right? This is a pro connected to a Type-C dongle with HDMI, USB, USB, USB. Mouse keyboard. Another one is Ethernet? Internet? Oh no, no, no. No Ethernet. It's over the LTE. Internet, right? So hi, so who are you? What's your name? Just call me Ray. Ray Neal. You work on the R&D for the gaming. What is special about the gaming of this product? I think we can play the game just like we are boss and team boss. So it's like PC gaming, using the Mali-G76, very powerful. What is this game we're playing right now?  So is it also possible to connect to Ethernet dongle, to get a faster Internet? Do you use Gigabit Ethernet? Or is it always only using the Wi-Fi or... Using Wi-Fi. You cannot use cable, Internet? No cable. Faster? No need. No need. Hi, so we're here at the Huawei May 20 event. I'm Matthew Leone. I'm with Huawei's technical staff in the USA. Right here you're showing the new Huawei, what's it called? Panda Bear. This is a 3D live maker. So with these front-facing 3D scams, you can actually scan through any object? Yeah, we can scan 3D objects. So the front-facing camera on the Mate 20 Pro has a depth sensor technology. So we're combining that hardware technology with custom algorithms, computer vision algorithms, that will allow us to build a model of this panda. So custom algorithms. Yes. So these are exclusive to Huawei's Mate 20 Pro phone? Why? How can it be exclusive? Well, they're built from Huawei's technical staff and they're custom for Huawei's Mate 20 Pro depth sensor technology. So for example, the iPhone right now doesn't scan anything like that? Correct. That's my knowledge. And so right now, how long does it take? Right now, the scanning process will take maybe 30 seconds to a minute, and then the post-processing will take roughly 30 seconds. Can we try? Sure, yeah. We can run a demo like that. Can I handle this one? I'll show you how to do it. I'll show you how to handle it, yeah. So we have a series of processes that we're going to do. So it has to lie down first? Yeah. So what we're going to do is lie down the table, and the computer vision algorithms can tell that there's a panda sitting on this table. That's what this blue outline is telling us. So I want to position this above the panda so that we can start the process. Maybe my camera is doing an interference on it. This is a good question, maybe. Okay, so we start the scanning process now. So the display will start to show the green areas. So the green areas are telling us that we want to expose those areas to the front-facing camera. So what I'm doing is I'm slowly rotating the panda so we can capture all sides. And if I put my hand in front, it's going to corrupt the image on it? No, the algorithm technology that we have included here is going to separate the hand from the model. Nice. It's also going to separate the background. So you can see there's lots of activity going on in the background. But we're tracking the panda that's sitting in front of us. So this is a panda tracking technology. It's a 3D object recognition and tracking. And you gave it a very high resolution scanner, or it's just going to be a little low resolution render at the end? Well, the technology itself is capable of a sub-millimeter precision. So what we're trying to do here is create a user experience that's friendly for casual users. So the process that we're going through here is designed to try to help them through this process. Most of the engineering technology that's currently on a professional level is very difficult to use. So we want to try to lower that barrier to entry. So once we have the 3D model here, you can zoom in. So he's very high fidelity. He could be totally, you can put him into game potentially. All the toy makers just got very, very happy today. Right? They're going to be selling all their toys even more because people want to scan them in. Right. So we want to be able to have users quickly generate new 3D content on the device. So they don't need any special hardware, just the Mate 20 Pro. Do you have to teach it anything about where the legs are and everything or it does it automatically with AI? Yeah. So what we do is once we've captured the model, we'll go into this next step where we're going to bring the model to life. What we're going to do is we're going to rig the process. So the rigging process is an AI technology that will allow us to fit a skeleton to the 3D model. So it knows the position of the panda legs and the arms. It's a little bit funny, the belly. That's totally automatic. Yeah, this is all happening on the 3D model. So we have a number of little sensitive sequences that we can run through. It can only do this by things that have legs and arms, right? Correct. We want something to be huge. So we will fit a human model to this teddy bear or this panda bear. What we can also do is try to bring it into augmented reality. So we'll use the rear-facing camera to try to get a plane for us to drop the panda into. We're just dropping pandas everywhere.  Nice. So now the panda can walk around our little space here. Let's hope Trump is okay with all this. Do you think it's going to be available in the US, this panda scanning technology? So we haven't announced a date for the software release, but we expect that... Ah, it's not coming immediately with the phone? No, that's not going to happen. So what I'm doing now is recording a video, and what you can do once you have the video is you can share it on social media. Nice. So there'll be... Social media platforms will start to support more and more 3D content. So we're expecting this to be coincidental. Correct. Yeah, we have Wamoto here from our Japanese Research Center as well. We have members from our Shenzhen and China staff here as well. You also work on this? Correct, yes. What part are you doing? I work on the algorithms for this 3D modeling part. And the Japanese Research Center has done a lot of work on the rigging and the animation technology. So automatically, you know where the legs and arms are? That's true. How do you know this? So we, from the shape, mesh information and the texture information, we estimate where it should be placed, the bone. Then, in the base, the algorithm... Is it possible for somebody to edit this later and adjust a little bit? No, we don't have any... Or it's just automatic only? Just now, it's automatically... We estimate it automatically using the AI chip sensor, where we're a lot of learning a database and where it should be at a better price we can calculate them. So it works great with pandas, but is it supposed to work with everything? No, not everything. It's really difficult, you know. But basically, we support only the two legs, two arms and one head. Which is standard, I think? Standard. It's standard for this planet. Every animal is like this. Now, we're trying to support for the quad-loop character. You should do spiders. Spiders, many legs. Now it's the cow, but maybe in the near future, we try to... But we need to collect more, a lot of data, you know. And if possible, yeah. So is it possible that... Can I scan somebody, a whole body, and start playing with that body? This technology is meant for small objects, so toys like this. Is it because this is a limited IR scan that can't go too far? Well, everything's been optimized for small objects. So that includes the hardware technology as well as the software. So what we're really trying to do is take advantage of that 3D sensor technology and expand the use cases. A thing for a technology. There's no chance because this has really nice Leica on the back. It has three of them with different focal length and everything. So couldn't it kind of scan from the back too, maybe? Potentially. Or is that a completely different algorithm? In the near future. Maybe. Yeah. Yeah. Is that a different... Maybe, depending on you. Yeah. But it's already amazing. So is there any chance that I could scan a bunch of these? Let's say a kid has lots of them. Scan them all. Then put them in the game and design a game. Sure. Yeah, yeah. That would be definitely. Sharing the 3D model service. And finally we will try to make their disconnected to the game and we play the game. That would be so amazing, right? Yeah. If you could do that. But then I would like to also scan the room, right? And have the room be part of the game. So you need to add more stuff. How much stuff do you already need to add? It's not easy to get stuff. Nobody wants to add this, right? No, this is the first time that this 3D object technology is being deployed on a smartphone. So we're really excited about that. And I think in the future you'll see a lot more 3D technologies from Huawei. Hopefully there's some kind of access to the app developers, right? This kind of stuff. So if you want to have more and more stuff from the app developers, we'll see if it's some kind of API or something. It's potential, yeah. Because what is the file format for that 3D model? There's new emerging standards. This file format is an OBJ file, which is a classic file format. There's also a JLTF file, which is... Yeah, trying to support now. So in the near future... Now we don't have the Facebook... You don't have what? Sorry? Yeah, we don't have the... This function don't have the Facebook sharing. But in the near future we can upload the Facebook page on the 3D model, you know. So you can put them on Facebook? Yeah, for Facebook. But that's just a shared, what, animation? Or... You can share the 3D model. So Facebook supports 3D universes kind of? Yeah. Some kind of thing? Yeah. Now they don't have... They don't support the animation. So in the near future, if they support the animation file, it's also potentially possible. Well, it would be cool also. Let's say you scan this beautifully. But then with the back camera, as you film some person who's doing the movements that you want this panda to do. Like, what's the name of that famous actor who's the kung fu panda guy? They scan his body, right? Ah, sure. You put it in the cartoon? Sure, yes. It's water caps? You think about it? Oh, sure, yeah. Maybe this OBJ file that you're talking about, maybe it's already supporting these maps. Maybe there are some maps that you import these 3D models already into games. Sure, there are a number of, I think, desktop or PC platforms that allow you to bring in the 3D content that you've generated on the Mate 20 Pro. So you could use it in a gaming platform, something like Unity, maybe Unreal, Sketchfab. There's a number, I think, different suppliers or services that allow you to host that or develop with it. Because imagine this little issue that some parents, I heard, they have these kids that are playing too much games. But imagine if the parents say, you can play the games as long as you've designed the game yourself.  They have to put on some thing in the game and say, I want it to be a racing game or something. So you have a next few months, you have some job to do, right? Yeah, I'm trying to, yeah. But that's very cool. So I think it's not only the game, but also making their films, I think. So you know, animation films. Yeah, if the user uploads the 3D model in the network, we can correct and you won't. And you can, how to say, assign the character and make their animation, the short movie, like animation, yeah, this kind of object, you know. That would be so cool. And like I was watching on the internet, some guy started 30 years ago doing these Lego movies. You nice, you build a Lego, you scan your Lego, you put it in the movie, you start making it. Sure, yeah, yeah. I mean, I think we've all seen Pixar, right? So bringing toys to life or animating toys into some kind of short video, something that we can share with our friends, I think is very realistic. I think there's a huge potential in also product scanning. People are going to scan their products, put them in. Sure. So, and let people go around the product. It's a dream of a long time to have this kind of stuff work. Sure, yeah. That's cool that this is the first Google-certified face scanning everything in the front, because some of the other notches are just doing basic stuff. This one has a full face scan. And it goes 20 to 60 centimeters, right? Correct, yes, yes. And it's very important to have the AR to be at the resolution? The resolution. Compared to just having multiple camera scanning, have an AR, it helps a lot. Yeah, the infrared is a part of the 3D sensor technology. So there's a dot projector, an infrared camera, flood-fill illuminator. Those allow us to generate a 3D shape from that sensor. So what we do when we scan is we're collecting a series of 3D images that we then combine together to form the final model. So that infrared technology is very important for us to build a high-quality 3D model. So is it big difference compared to just a bunch of cameras? It's not enough. Do you have all these three cameras, right? There's no chance you could have the same fidelity in the scanning stuff? Well, I mean, there are different 3D scanning technologies that can use color cameras. The infrared structured light technology that we're using here allows us to do that on the device itself. So doing that 3D calculation is very power-intensive. So we've really optimized it for this structured light technology so that we can lower the compute requirements and do everything on the device. And it's a very detailed scan. How was the resolution? Is there any possibility? Were you able to say what resolution you have or you don't say anything? Well, the resolution is supposed to be sub-millimeter. So it's a random right of like a millimeter of precision for the model that we're generating. The whole model is like multiple megapixel, something. The final model size is maybe around 10 megabytes, depending on the size of the object, the complexity of the object. So it's shareable basically on social media. I guess it's millions of, what do you call it, triangles or something? It's not millions. It's probably closer to tens of thousands. All right. For sharing the object, Facebook has a limitation for the number of vertices. So we optimized it for upload a 3D model, which means reduce the vertices now. Nice. That's really cool. That's awesome. It would be so cool if maybe in the future there will be an IR that's good enough for like 20 meters. And even you can help blind people see. Maybe potentially we can scan the body shape and activate the body to the world. Nice. Contrary to all the body, human, about the right VR chat. Nice. We're doing a demo for Huawei's new ultra-wide angle lens. So switching into the camera mode, it allows me to toggle through different modes here and then to their new ultra-wide angle lens. Now just to give you a quick demo of that, if I point it up towards here, you can see I'm struggling to get all of the hot air balloons in now. If I then press and hold this, I can switch it to the ultra-wide angle mode and I can get more of that in. Obviously that's amazing for traveling when you're at city and you're struggling to kind of get a building in because I can't move any further back. So that's one thing. The second nice feature of that is I can use that same wide-angle lens to actually use the macro mode, yes. So I can actually take a picture there and you can see with that I've got incredible detail. You can find ants. Yeah, you got it. Okay. You don't have ants here, right? No, we've got cycles and this little thing. Real people. Yeah. Okay, just confirm that. Okay, so it's great for macro and wide. Wide angle, yeah. And it still maintains everything that the P20 Pro still did. And if you have right here the Mate 20 Pro. Yes. So one of the most important things people say about smartphones is the camera. Okay. So it has great camera. Yes, so they retained the 4028 combination on the Pro and the X, I believe. I could be wrong, so just feel free to double check that. But yeah, they retained all of the nice previous cameras that was on the P20 Pro. Also, just quickly, just to show you the fingerprint sensor, which I think is amazing. So as soon as I touch the screen, it will pop up with this logo and then I can press on that and it will just recognize my fingerprint in-screen. Anywhere on the screen or only there? Just there. It allows me to kind of free up this space and free up also the back space as well. So it's more natural movement. But there's a lot of space in the back for fingerprint scanner. I suppose so, but it's just a little bit more natural. You're right there. And whenever there was a scanner at the bottom, it was almost like you was kind of reaching for the bottom. That's just the natural space. It's great to have it in the screen, but I think it'd be great to have both. I suppose so, yeah. That's why maybe I prefer that one. Yeah, yeah, yeah. The Mate 20, it's a fingerprint scanner in the back. There's many other features about the phone. It has a 4,200 battery. It does, yeah. So we're just doing that demo here. But yeah, it has a 4,200 milliamp hour battery. It has two cameras, yep. And also EMUI 9 here as well. Emulated UI. And the notch. So there's a bigger notch on the Pro. That's because you get the IR scanner and everything. Yes, so that's got the 3D face tracking. So if you have lots of notifications, it's just going to fit everything in this small area right here. It does leak on over to the right hand side as well. But then if you have too many, it doesn't make a second roll or it's not going to do that? It does. No, it will stay as it is. It will, what it will do with the second roll is it doesn't add anything more onto the screen. So it preserves all your space, but it does start adding numbers just there. So if you've got six notifications, we'll show you a little six icon there. All right, so this is OLED. Indeed. Just this backside, special technology in the back, little reflections and stuff. I'm just going to test it. You know, while we're in the technology series, we've really expanded the design, the ultimate performance, and the remarkable photography, and also with intelligent appearance. Pop it up to much lower. And the display of this screen, the ratio is 18.7 to 9, the more wide screen. And we proud of that on the May 20 series, we achieved a very high screen to bloody ratio. The May 20, we achieved 88 percent. And the May 20 Pro, we reached near 87 percent. So with this in-screen fingerprint, we can fully use this. In May 20 and May 20 Pro, we have this of a new SIM card. And a SIM card slot, you can install either a SIM card or another memory card. It's a very unique design. So I think that's the industry. We'll build a new standard before the extended memory. You know, the May series always bring you a strong performance. Let's see, that's in May 20, we installed at least seven nanometer PV980 chipset. This PV980 is the video industry's most powerful and intelligent SOC chipset. And a smooth operation. And we make a comparison of the world. Top 50 apps launched speed. We launched these apps. We achieved one second faster than the other phones. You can see this is the comparison. We have over 30 percent longer. Even 38 percent longer. You don't worry about that when you go back home. Not go back home on the way the phone is automatically. You can see that we achieved 440 percent faster than the others. The one is shorter. But you know that's more important is more quick. The one is faster. Then the one is faster. Then the other phones are faster. Because the inbox, you'll need one app, one small charger. You can't really know why we made 24 to charge the other devices. Near 40 percent faster than the other phones. 40 percent faster. In the big signal area, we have much better antenna performance. You can see we achieved 120 percent antenna performance compared to the other phones. For the checking and everything. And for Huawei Mate 20 series, we support dual-frequency bandwidth 2K. We not only support L1, it also supports L5. 125 percent larger than the other sensors. Because much larger. The sensor is the key for low-light conditions for photography. 100,000 ISO. So you don't need to take several lines instead of just one Huawei Mate 20 phones. You can see they are very interesting. That goes kind of the background all. You come to collect and watch. You're not waiting as well? I'm recording this live. What's really neat about it is that we can take a look at the video we just recorded prior. So Richard, please look at the big screen. And let's play back that video. This month, you need a large screen. Large display, a QV display or your desktop. The large display. We use a USB cable. Type-C cable connected with the phone. To expand the phone screen to a large screen. But today, Huawei Mate 20 series will make it wide. Even the display is all the middle-cast. It's kind of directly connected with them. But even not for that, we have a wide standard to support the wide connection. So let's see if the last part of middle-cast. You know, as today, we upgrade the Huawei share to Huawei share 3.0. That's one that brings AI to everyone. It aims to make your phone even smarter by adapting to the world around you and the things that you like to do on your phone. With a signature device, you can enjoy visit HDR videos. Immersive 360 video. And the fastest possible video load times all while using less bandwidth. So Huawei Mate 20 and Mate 20 Pro. The best enterprise, a mobile office choice. It's my pleasure to present to you the brand new portrait design. Huawei Mate 20 RS. Our fourth generation handset in cooperation with Huawei. All 512. We have two for your selection. And in-box, we have a genuine leather case inside of this box. This is a large screen, 7.2 inch. We bring you extra display, extra power, and also extra performance. This with this large screen, we want to bring you more productivity, more impairment. This 7.2 inch ultra-large screen is an OLED display. It has very high control ratio and high color saturation. And also it uses very high screen stabilization. You can draw, you can write on the phone. So it's bring you more productivity, more convenience. And also bring you extra power. 5,000mAh battery. Huge battery inside. With the world's first vapor chamber and the graphene film cooling technology together. What's that? The vapor chamber is a white, that's the color, golden color, that's why. We have the first one in this industry using this. Compared with the graphite film, we're better than them. And much better than copper film. So by this way, we can make the best cooling, the best conduct for the thermal conduct. And compared with the other, like the Nintendo Switch, very popular game. When we make a comparison with them, we have a larger screen, 7.2 inch instead. We have more higher resolution, 1080p, compared with the same kind of heat. Okay, and also we have a larger battery. But more importantly, we have double the gaming battery life. 6.67 hours compared with that, 3 hours. I want to show you a week is longer. 80% of the power consumption is reduction. So you can see, 2 weeks battery life. Much longer than all else. So the most heavy things for the smartwatch is that it's very easy to down the battery. Typically it's very just one day, or less than two days, like that. You can see this touch screen, colorful screen. It's very small and very tiny, but very comfortable when you're wearing it. So you can full screen touch. We made 20 prices for 4GB plus, 128GB, the price is 799 euros. And the 6th, that's 128GB, that's why it's 849 euros. And when you can't get a pro, the price is 1049 euros. It's gonna be available from, it'll start from 7, it's from 16 today. And with 20x, the price is 899 euros. It'll be available from 26 of this month. And this is a ProCiAe, power inmate, 20i's, 2's, 1st section. And it's a far away watch GT, very competitive price. You can see that. It's a strong sports kit, 199 euros. And a classic of watching the 249 euros. And a power inmate 3 Pro, it's a 990 euros. Thank you. But nobody knows power. Only really yes, we start to do the consumer business, to do the PQ3 business. And with your video, all of you guys, your chance to support the consumer who knows power. I'm very grateful. I'd like to please express my sincere thanks to all of you. Thank you. We invest so much money on technology and innovations. We, our investment are in the top three, top six in the world in last year. So every year we are increasing our research and development investment. So we want to take the leading in the industry, our technology and innovation. So I'm very glad of the day that here we missed our new generation and made a serious smartphone launch. So this, I think that you know, we will continue to put the resource and technology and innovation, continue to take the leadership of technology and innovation in the world. So I think that we can do better technology, better innovation. And we can bring the best innovation to the global consumers. With your help, with your video, you have to let the consumers know us. And also, please don't hesitate to give your feedback to the audience. We share, we can improve. We will, you are best at improving. We will continue improving. We will improve. And also, we are struggling partnership with our partner. And in the European market, we have partners that are pushing the line and also bankers, and also many, many local partners. So we want the partnership to build the win-win of the business. So for future, I need to deal with this kind of partnership with the community, the women. We have more better future.


Here we go! Transitivity! And I have a young child at home, and every time I see this word transitivity, all I can think is Hotel Transylvania, too. Because she doesn't like the first one, just number two.  Anyway, it's actually not as bad as you think it is, Adam Sandlin. It was quite great. Congratulations, Adam. Well done. So, that was a reinforcer, if you didn't notice it. Probably completely unvaluable, because you get that saying so often, which is a motivating operation issue. Now, I'm totally off topic, but that happen happens to somebody that's very tired, has been doing videos all day long. Anyway, so, transitivity back to the topic at hand has to do with stimulus equivalence training. In other words, we're doing a special type of match to sample procedure where we teach this. A equals B. Symmetry. But then we teach B equals C. Another part of symmetry, then we test. Do you understand A equals C? Because it does. Then you really want to test a little further. Present the C. See if they choose A. Right? So, it's a really challenging thing. This is something that is a little bit, I probably need to update my research on this, but the last time I looked into this topic, it is something that is not necessarily uniquely human, but it's continuously human. So, meaning that other species sometimes will demonstrate these skills. But humans pretty much always do. So, is this something that makes us uniquely human? Hell, if I know and I'm not qualified to say that. And every time somebody says that throughout history, they've been wrong. So, anyway. So, transitivity A equals B. B equals C. C equals A. Therefore, it does. I promise. Stimulus Equipments. See you.


Thanks. I'm Cassandra Hughes from Regions Development, Great Southern in WA. Isabel, I wondered the skills you identified. I'm not sure I've never done an agricultural degree, but I have done a business degree, and they all fall into a business degree category. So between Isabel and Neil, I wondered, does our modern agricultural degree equip our young people, or is it a different type of degree that we're expecting them to be able to manage those farm businesses? Okay, so, I mean, it's a really great question, and I have a great answer for you, fortunately. Traditionally, there's been a real separation in universities between hard sciences and the social sciences, often quite profound separation. But you'll see, if you look across the universities now, many of us are offering agri-business programs or dual degrees. So in my own university, University of Queensland, you can enroll in a Bachelor of Sustainable Agriculture and, at the same time, a Bachelor of Agri-business. So you get that spectrum of hard science through to the business and social sciences. And really, that's a recognition that the vast majority of our students are not going to start uni, do a PhD, become researchers. We're not trying to build clones of ourselves. Historically, in the big universities, we tended to do that a lot more. So the nature of agricultural education now, far more than in the past, quits students better for the fact that they'll be running a big business. And the biophysical part of it is, and you did a great job of showing this, it's just a couple of those dot points. There are a lot of others which are about running the business and dealing with people. I just add to that that some of the agricultural consultancy businesses in my region have a quite clear policy of only employing dual degree agriculture, finance or agriculture, or agri-business graduates. A young son is doing a dual degree in agriculture and business because his mother encouraged him to look at it that way too. There we have another question. Jeff Lucas from the Lucas Group. I involved in employment in agriculture and have been for about 25 years. My question, and it also sat on various advisory groups for various universities, including your group of deans. What strategy have you put in place from a university or the dean's perspective in terms of engaging with the younger people? And I don't mean years 10, 11 and 12. I mean primary school children in terms of attracting them to agriculture as a career of first choice. Once again, when I'm at a tempter field and it's a difficult one to field in the sense of different universities have taken different approaches and the Australian government has its own approach of the primary industry education foundation as a way to reach down in the spectrum of the schools to introduce agriculture, thinking about agriculture as something early enough that we're capturing those young hearts and minds. I would say of the universities once again a self-criticism. We've tended to go out and talk to students in grade 11 so that in grade 12 they will come to the university to do whatever it is that we've gone to sell, whether that's agriculture or law or medicine. And that's too late. They've already made decisions about the courses that they're going to do. They already have formed a perception of themselves in their career. So hearing in grade 11 that agriculture is a cool place to be. Well, clearly that's for some other students because I'm going to be a doctor or I'm going to be a lawyer or an engineer. So the general idea that we need to be back earlier in students' life at school is an important one but I think we need to be fitting that into existing parts of their education. So a way to illustrate a chemistry point is to use a soil science example obviously as a soil scientist but an agricultural example. Biology, physics, mathematics to introduce the idea of agriculture broadly across the curriculum rather than it being a specific thing. Now a lot of our schools have agriculture as an area of study but it tends to be where you send the less academically inclined students. So for my own university those students are unlikely to be coming to us for an education and so hence this real need to get the full spectrum of students in schools interested in agriculture. And I guess you're seeing the scientist type speaking here. It doesn't need to just be in the sciences. The social sciences, business part, things that are taught at school across a very broad spectrum can see agriculture as the examples that they use. How we achieve that is really the next challenge and the deans of agriculture are active and the various universities are active in our own spheres. Education is a state-based activity so it's not something we can sort across the nation but rather that we need to do state by state. There's another question up the back but just before we move to that I was wondering whether Sue or Isabel might want to comment from your perspectives as having young children of your own or your work with families about how they feel about the way their own... Well, I'd just like to take some of the heat off the uni system. Thanks. It's not up to the university on their own to attract people to agriculture. It is, as we like to say, the whole supply chain that's got to step up to the mark here. We actually have to say that we have got great jobs. We can't just say we're selling a product. We've got to sell the whole skills, the adventure that you're going to go on this journey into agriculture. Look, it's got its bad points but, you know, it has some fantastic parts in it as well. I have got four children. I've got two engineers, one medical technologist and a son who hated the fourth one, who hated agriculture but who last month started as a cotton research worker. So how's that? You know, he did a Masters of Ag at Melbourne and now is doing cotton research. So I'm pretty pleased. Yeah, yeah. Did you want anything? I think just on that, I agree absolutely with what Sue's saying. It's really about us all being much more positive about the opportunities in a much more holistic fashion. And I think in our schools, going back to what Neil said, the curriculum is actually a bit old and it's a bit stale and it's not advancing and it's boring and I think that we need to look at the agricultural curriculum as something that's exciting. It's challenging to those who are intelligent and I think that, you know, maybe that's a place we could have a little look that could make a change. I'm going to take a contrary view on this and I'll go back to one of the young farmers in one of those boot camps who took us to task. In fact, I had his photograph up there and I didn't have time to mention him. He took us to task for helping people get interested in agriculture because he said there's enough competition out there for land as it is and you're not helping me. I don't think there's a shortage of applicants for own operator agriculture. I think there's an oversupply for the number of positions available. I think it's always been thus, which explains the sometimes high prices for land. The only question for me is whether there is a need for increased supply in the professional support occupations and looking at the change from 2006 to 2011 census I can find no evidence of an increase in the number of positions in those occupations. The real issue is people leaving them, which creates the demand. So I think the industry is better off looking at questions of retention rather than looking at attraction. Okay, that's a good point. Now there's one last question from the gentleman in the middle. I'm an agricultural consultant. Let me put the heat back on the universities. If you're going to survive in agriculture, you have to know how to make a profit and that's a skill that universities teach very poorly. In employing many agricultural consultants, the biology is very important. You can't teach an economist the biology, but you can teach a biologist how to make a profit and if you didn't come up off a family farm, I wouldn't employ you because the sociology and the background of agriculture has to be in your veins somehow or other.  You know, you're either selling the wrong product or there's nobody that wants to buy. Agricultural research has collapsed. Agricultural servicing has gone dramatically out, increased dramatically. Many young farmers have good qualifications these days and I even have a girl who's inherited a farm who's married a defunct lawyer which given that he was trained to think he's turned into a brilliant farmer. What are places like Marcus Oldham doing? You know, are there numbers up compared to the collapse of people into agriculture? When I started in a degree, the University of New England went all over their region looking and selling their degree and selling some of their services. If you've got a product that nobody wants, mate, it must be time to either change it or sell it. So I think in the words of Tony Jones, I almost take that one as a comment rather than there didn't seem to be a question in there. Was there a question? What's happening at Marcus Oldham in the private sector? They're full. Okay, there is one more question from someone who looks very keen to ask it down the front. So if we pass the microphone down there and then we will need to draw the line even though it's been very lively. Oh, yes, you do. It's right behind you. There it is. Beverly Hardiman, Rural Financial Councillor. Isabel outlined the need for existing farmers to educate, promote, excite their children to go into agriculture. What I'd like to know is how are we going to get that message and the education out to existing farmers so they can bring their kids up to really want to be a farmer? I don't think anybody has any magic wants. I think that a lot of existing farmers are working hard at trying to focus on these other areas of their business management that haven't traditionally been focused upon and as a result they are actually seeing results of their bottom lines. But there is an element of farm business managers that sadly I think are not going to be there for the next generation because they are not willing to adapt and that sounds very harsh but I think that's probably the fact of it. Does it check with the panel? Is there any final comment anybody wants to make? I'd just like to clarify a couple of points from the comment. Agriculture research is not tanking. Australia is so good at it that money is flooding in from international funders. So Monsanto and the Bill and Melinda Gates Foundation, various external entities of funding research in Australia. Horticulture, GRDC, etc. The Levy funding is enormous. So Australia's standing in agricultural research is so high because of the scale of agricultural research in our country. It's enormous. As to whether businesses are viable or not I think that this community would be unhappy if the University of Queensland or my fellow universities decided, well how agriculture is not worth doing, we'll just run a bigger law school. That would be the wrong move for us even though it might not be a viable part of our business. Just one comment. Whilst it's really great to attract your own, the children that you have to agriculture I'd actually like to grow the pie and actually see some new blood come in. It's great that we get stuck thinking that our kids have to love the job that we chose for ourselves. Let the kids decide. I haven't got a comment. I've got a question for Isabel. You can offer me some advice now in my family situation with my parents in their 80s and still farming and my mother wants to keep farming and won't hear anything and my father wants to stop. Is under the impression all the business strategies you talked about they seem to be to a degree scale dependent. You've got to have a certain size to meet all those expectations. How do you deal with it when someone comes up with succession being discussed? Do you have a look at it and say that's just not feasible in your situation to meet those expectations? We have to base our analysis in reality and if the sum total of the expectations isn't met by the ability of the business to deliver then we've either got to reduce our expectations or do something about that gap. It's as simple as that. Okay, I am going to have to draw the line because we have run over by about ten minutes but hopefully that's okay with you because we've done it because we were asking or enabling some questions. So thank you very much and thank you to the panel. Mr Neil Barr, Neil Menzies, Isabel Knight and Sue Finger. Terrific.


The next one would be incorporate some smarter transitions. You find it difficult to move from one task to another, even if it's from work to rest. Maybe what you need is something to help you in that transition. Maybe you need a reason to switch. One really weird way that I'm currently managing my transitions is I'm playing an idle game on my phone. It doesn't require a lot of attention, and there are a lot of ads that you can click on. Actually, I found that although things like RuneScape and things that require active playing all the time, they can be quite bad for my hyper-focusing, but these things actually allow me to go around. I hold on my phone, so I've put it on during the end around the end.