If you look at his last situations, the way life happened to him, it's a continuous series of disasters. He loses his kingdom, what is rightfully his ends up in the forest. He loses his wife, gets kidnapped, fights a brutal war which he's not interested in, brings back his wife, suffers very uncharitable comments about his wife from everybody around. A wife who's very dear to him, pregnant with two children, twins, takes her and leaves her in the forest, never sees her again in his life and unknowingly ends up in a battle against his own children, fights a battle with his children, gets defeated by them, goes through the disgrace of that, endless disasters and wife dies without he ever meeting her, but still why? The significance of Rama is not the life situations, the significance of Rama is the way he conducted himself through this disastrous series of disasters that occurred to him with how much gracefulness he conducted himself right through his life, with all the disasters happening. Never once was he seen angry, never once was he seen cursing someone, never once was he seen freaking out, conducted everything gracefully. So people who are seeking liberation, sought Rama, people who are seeking a graceful life sought Rama, people who understood, people who had the wisdom to see that external situations can go wrong any moment, just any moment. Oh, it'll not happen to us, it's a foolish way to live. It'll not happen to me, it's a foolish way to live. Even if it happens, I will go through that gracefully is a wise way to live. So people sought Rama because they saw this phenomenal wisdom, though life became a continuous series of disasters. Never once wavered from his truthfulness, from what he set up for himself, the fundamentals of his life, never once deviated from that, just hung on to what he has to do, conducted with utmost balance. In fact, people on the spiritual path, there is a tradition of seeking disasters. Really, many spiritual seekers go about asking for something to go wrong with their life. You don't have to necessarily do that because they want themselves to be fully tested before death approaches.  They want to be quality checked. No matter what happens, they'll go through it gracefully. Because when the moment of shedding the body comes, that's the time you'll lose your balance. Everything is fine. When the moment of everything that you know as reality is going to slip off from your hands, that's the time when you lose your control a bit. So people seeking disasters, like Akamahadevi goes about saying, Oh Shiva, do this to me. Make me hungry. Make sure that I don't get any food. And in case I get it, before I put it in my mouth, make sure it falls off my hands. Before I pick it up from the ground, make sure a hungry dog eats it away. Make me go through everything so that I will learn to conduct myself gracefully irrespective of what the outside situation is. That's an extreme form of devotion and you want to be ready. When the moment of living comes, you don't want to falter even a bit. That is the moment you need to handle gracefully. Take some practice. Suddenly one day if it happens, then you won't be able to handle it. And when the moment of losing your body and everything that you know as life to conduct that day gracefully, people seek Rama. They want tribulations, trials and tribulations in their life, consciously seeking. If you see this anywhere across the world, I am not asking you to take this path, but it has been the tradition everywhere in the world. Spiritual path means first thing is to consciously seek poverty. Hmm? Consciously to seek poverty, to conduct yourself gracefully through poverty is not an easy thing. If you get hungry, you will become… all sense of being human will be lost, you will become like an animal. When you're hungry, when you're angry, you're an animal, isn't it? To conduct that gracefully, you should see the yogis in India, they never ask for anything, they keep going. You can see they are hungry, they have not eaten for days sometimes, but they will conduct themselves so gracefully. Any number of them, some… I've seen any, any number of them, you offer them money, they won't take it. If you just offer one meal, they will take it.  Because if I take money for two meals today, tomorrow I will logically convince myself, why not ten meals, then slowly I'll organize my whole life. Like, see you have bought footwear for three lifetimes, just in case. If you have to come and walk the planet once again and once again, don't you have enough footwear for three lifetimes or ten? So once you add one more, one more will become logically acceptable and it will grow endlessly. Just see to what extent we have taken our survival process. Our survival process has hit the sky and still it's not enough to conduct yourself through hunger, to poverty, to various kinds of physical and other kinds of difficulties gracefully. For this people sought Rama and actually if you look at almost everybody that you worship, Rama continues disaster, conducted himself gracefully. Krishna, everything that he aspired for, what he wanted to create, his whole life was about bringing the political process and the spiritual process. He wanted to marry the political and the spiritual process. So he moved around with the kings and tried to bring spiritual process into their life but it ended up in a disastrous war. Disastrous means horrible war it became. He tried to bring about something else but something else happened. So we worship him. Jesus got nailed for very small things but we still worship him. Not because of the success in their life but for the gracefulness with which they conducted their failure, isn't it? Isn't it so? They conducted their difficult moments, most difficult moments gracefully and that's what is valued for and that is the highest value in one's life. It's not the question of how much you have, what you did, what you did, what happened, what did not happen. Whatever happened, how did you conduct yourself? That is what determines the quality of who you are, not what happened in your life. You may make a billion dollars because the market is doing well. Okay? That doesn't mean anything. That's a social situation, isn't it so? So you're living in a market, you're in a certain level of affluence, you go to Africa and there in a certain level of poverty, you may think you're doing better, you're not doing better. In your society you may be a failure. Yes or no? Yes? In your society you may be a failure.  It doesn't mean anything. It's a social situation. So alright you can enjoy the comforts that come with it, but the important thing about the making of the human being is whatever the situation, how gracefully can you handle it? So all these people, whether they're Jesus or a Krishna or a Rama, these are fabulous representations of conducting their life gracefully through most difficult situations. So either you can seek an easy life, remain untested and you will see this, it's happening to lots of people.  Are you not seeing this? When one big challenge comes you will see who they are and something that they expected did not go the way they think it should go, you will see they have spilled themselves all over the place. So the important thing is to bring this gracefulness into yourself. People are always doing thanksgiving for things that they got. Things that you get will not add to your life. See suppose the whole world was living just in a hut, all we know is a hut. A hut would be great, we wouldn't need a mansion, isn't it so? Yes or no? Only that your neighbor has a mansion, you have a hut, that's the problem. This is a different kind of problem. Your neighbor has a mansion, you live in your hut and still gracefully, that's wonderful, isn't it? You can see this if you come to India. This is a huge house next to the Shanti, but both of them, you're not any less, you can't reduce him into nothing just because he's living in a little hut. He is as proud as you are and that's nice that a human being irrespective of how somebody else is, he carries himself well.  Even if you have to go to the gallows, you still walk gracefully. This is the quality of the human being, rest is only the quality of the situation, isn't it?


In the early 1800s, most people thought that the atom, the most fundamental unit of matter, was indivisible. Also a lot was known about electricity, but no one knew what was carrying the electric current. For example, highly charged cathode rays were produced inside vacuum tubes in the mid-1800s, but it wasn't until the late 1800s that anyone figured out what was carrying the charge. In 1897, J.J. Thompson used a mass spectrometer to measure the mass of cathode rays. Here's how it works. From Newton, we know that force equals mass times acceleration. So mass equals force divided by acceleration. Acceleration is a change in an object's speed or a change in its direction. If we exert an exact amount of force on a particle and carefully measure its acceleration, we'll know it's mass. So we fix the particle velocity with an electric field, measure the radius of the resulting curve as it moves through a magnetic field, and use the basic electric magnetic and centripetal force equations to calculate mass. Thompson showed that the rays were made of particles that were around 9.11 times 10 to the minus 28 grams. That's 1800 times lighter than the lightest atom, hydrogen, that had also been measured with mass spectrometers. Therefore the particles were not atoms. He had discovered a new particle that was later named the electron.


You've got to choose carefully who you have piloted this with. Take baby steps, but choose your very best instructors. Make sure they're interested and want to do it too. Give them the information they need so they buy into it, so they want to be on board. In thinking about expanding the program, I thought about this way ahead of time when I chose the team and I chose carefully. I knew I had excellent teachers to begin with, but they were also school leaders. And they were people that the rest of the faculty looked up to. And they've just taken this ball that I've thrown them and run with it. And they've gotten into the faculty, they've taken opportunities or I've given them opportunities to present to the faculty on a couple of occasions. But there are more plans in the work to expand that. Other teachers have seen it and want to do the same thing. And are doing the same thing in the classrooms. Our district has began to emphasis on formative assessments. And so we did a book study this year as well on formative assessments. So we're really trying to integrate the strategies into it. So our principal decided to send us over so we can kind of be the school leaders at implementing some new formative assessment strategies for the whole staff eventually. It needs to be done at a peer-to-peer level rather than a top-down approach. You have to kind of have some people do the work first and understand it if you want them to really present it. Show the rest of the staff how to do it. And it's authentic, one of the worst things when you're asked to present something to a staff or do, and you don't even know what you're doing. Use a PLC for them and set some markers and monitor it. But have them monitor each other, have them monitor themselves.  So instead of making it, the administration has to come down and monitor it. Make sure you're doing this and make a binder for that. For us it started small. Who was ready? Who were the go-getters on staff that were positive voices to share those stories and successes? And so as we walked into this particular two-year pilot, we had a core group that were just eager. And that's where they were professionally to give things a go and experiment in the classroom and try some things or be reaffirmed in practices that they were already implementing. This wouldn't have worked if we tried to bring on people that just weren't ready or didn't have that understanding and openness just yet. And I think that openness is probably the most important piece, both with entering the pilot and in the classroom as well. These teachers were ready for that next step. And I think that that's really important. Logistically, I think that the pilot was a success at ARML because that team had devised a system so that we could support one another and through the pilot. So for example, all of the modules that we went through, we were providing internal feedback to one another before we posted to the community or shared an idea. And I really think that they supported one another. And I think they entered into the pilot with that mindset and that's what helped them to be successful.


You've got three stage wins this morning. You're leading the rally by a reasonable amount from the guys trying to win the championship. What's the family saying? Well, what's your strategy? How are you feeling right now? Just, I'm very comfortable doing this pace I'm doing at the moment. Like just hitting Apex is getting good traction and yeah. I'm surprised we're out in front, yeah. You had to change fuel yesterday in the computers. Now there's a bit of risk involved. How has the car gone? Has it changed the driver's ability or has it pretty much the same?  Come out of the park for May this morning, the thing wouldn't, it was like revving it through in half thousand revs. It won't pull it in reverse and it won't go into neutral unless it's below two. So I had to actually turn the engine off to get it in reverse to back it out of park for May. But once we come back here, turned it off, restarted again, it was fine. So I think it was probably a throttle position thing that hadn't seen a full range of motion or something. So the car, I'd like to say it goes better. Tim Batten, co-driver for Adrian Coppin and they had a reasonable day, but the boys are busy there at the moment, probably lucky to get into service. So stick through the radiator which can obviously get worse. Oh look, absolutely. We made a way like abandoned there with that one. Notice we had to stick through the radiator and we pulled up and I pulled it out. Luckily for us, it didn't actually start leaking coolant. So I was a bit concerned at a few times there, but I kept checking the temp gauge on the dash and we're quite lucky with that car because they start flashing red when things get hot and they start shutting the computer systems out and all sorts of stuff, but nothing started flashing. So we just kept pressing on. Five or six K into Tarago, the engine temps were reading like 140 degrees and it wasn't good. So we kept it on and it pulled it back a bit and then it wasn't improving, but it was jumping from like 90 to 140, 130. It was really strange. And every time it got really high, the car would misfire, carry on and it was compensating so it doesn't blow itself up. So I said to Glenn, mate, jump out, so we pulled over. He jumped out, popped the bonnet, had a look, said check if there's water in the radiator and he confirmed that, put our belts back on and coasted the end of the stage and just reported to the boys and we suspect it's a faulty engine temp sensor, just giving some wrong readings to the computer and it's killing the car. So better be safe than sorry.  You've been definitely spectacular. Yeah, absolutely. Look, a home in Warragul and all I can think about is in this car doing it as big as kids as possible. Probably about 100 grand short of having a super competitive car. So just pull more revs than anyone else and bigger skids. And sometimes we're a bit competitive here and there, but having some car dramas, but as long as it's spectator points, I can grab another gear, it'll be fine. You think the second passes will be easier or harder from a driver's point of view? Hopefully easier. This next stage was quite rocky this morning. It's grouped together at 36 kilometers. The tyres are only lasting 30, so you've got to be pretty smart with that. Then the next two stages, the tyres got through fine.  They're a bigger block, but we've just got the 800s now. There's still a hard slats of bonus and we'll just keep going and see what happens. We're eighth at the moment. We need to try and get up the field a bit, but we'll keep pushing on.


As early as 2000, the world has been warned that there's going to be a water crisis. And that water crisis will not be about physical scarcity of water, but about water governance. So why is there going to be a water crisis? The demand for surface water is increasing due to population increase and urbanization. On the other hand, the supply of surface water is dwindling due to degraded watersheds. Supply of potable water is also declining due to pollution. So for now, these are scarcity of water supply during the dry season and El Nino, and excessive water supply during the rainy seasons and La Nina, future water supply seriously threatened by climate change. And the increasing competition of scarce water supply will now lead to water conflicts and without effective water governance mechanisms, the Philippines is likely to face the water crisis. Thus, we need to analyze the current state of water governance in the country. So in our EIDR project, we tried to understand how and what is water governance in the Philippines. And to do this, we gathered primary data through surveys, focus group discussions, and key informant interviews. We had two levels of analysis, the national level as well as the watershed level. We interviewed about 300 water managers from the water districts, from the Eridators Association, local government units, as well as the community-based water systems. We also interviewed the watershed level, households, enterprises, farmers, and institutional agents to understand how they manage and how they allocate water. We have these key questions. What are the knowledge of our water actors about water loss and water rights? What are the rules in water allocation and conflict resolution? And as well, we wanted to characterize the water governance structure of the country. See, there are several of these actors. And so we needed to understand how the water governance across the sectors would be. So the results of our study showed the following. So in terms of the water law, most water managers do not know of water rights. The issuance process of water rights differ from law to practice, and conflict resolution mechanisms are mostly via customary means. So in terms of water pricing, there's not uniform basis at all. Water is provided for free in community-based systems. On the other hand, when the local government unit is the delivery of the water supply, the water supply of households, price determination is by the local legislative body with no scientific basis. On the other hand, the water districts who are the more formal institutions have more predictable water tariffs that aim for partial or full cost recovery. And in terms of water administration, so most of our water organizations are organized by political boundary. But we know that water flows freely. We don't respect political boundaries. Thus, when we say water planning at the local government unit, this becomes baseless. Water use across sectors is governed by various institutions. So the National Irrigation Administration governs the irrigation water at the agriculture sector. The local water utilities administration governs the domestic water supply. And we have, of course, the National Water Resources Board, which is the regulatory agency for water. But all of these are disjointed organizations. They don't talk to one another. They are not vertically related nor horizontally related at all. Cross sector planning is therefore nonexistent. Most of all, data needed for planning is also not available. Our water institutions are much polarized systems from the most formal to the informal organizations with varied water administration mechanisms. In such, we need to also respect the formal as well as the informal structures of our water governance. So we also try to understand, or we have put forward, initiatives that can be taken at the national level as well as at the watershed level. At the national level, we have dialogue with the legislative body of the country to talk about trans-boundary issues. So what are these? So these are water that are transferred from one use, one sector to the other, such as from irrigation to industry or to supply of condominium. We don't have any direct or straight policy along that concern. We also propose that we will have water resource centers. And these are the centers that could house water data that can be used for policy and planning, both at the national level and at the local level. And these water resource centers we propose to be housed at the state universities and colleges. We also emphasize that watershed should be used as water planning, basis for water planning because it's the physical boundary of water. So we also would like to put forth some initiatives that we did for improved water governance at the watershed level. One of these is that the project built capacities of the actors within the watershed for improved surface water governance. And what we did was to train them on good and water resource management and planning at the watershed level. So at this time we have produced water management plans based on a watershed. And we also have helped them do investment proposals. And the protocol for an adaptive collaborative water governance was also produced. So we have now in the study watersheds, we have watershed based water governance that is more effective because we have strengthened their governance bodies such as the river councils and the watershed management councils with the University of the Philippines constituent units performing the major facilitating role.


What's going on guys and welcome to my top picks for May of 2023. The weather is changing finally here in the UK. I look out the window and it is sunny. It is 15, 16, 17 degrees, the perfect weather for camping, for hiking, for festivals, found fire pits in the garden, for barbecues, for walking, for cycling, for running, all of those great niches, which contain some great products. So in this video, I'm going to show you five great examples of products inside of those niches and to help you get started right away and capitalize on what's coming. I'm going to give you all of the information you need to get started right away. So this is going to include supplier links, Google trends, information, profit margins, recommended selling prices, product descriptions, the entire product description for every single one of these products. And also my recommended Shopify store strategy and Facebook ad strategy for every single one of these products. If you enjoyed the video, don't forget to comment, like and subscribe. And with that being said, let's jump straight into product number one. So product number one is we have these planters that obviously, as you can see in the different design and style of different dog breeds. The reason why these are going to be massive over the next few months is because number one, they capture a super passionate niche, which people feel very strongly about, which is of course the dog niche. And number two, they also capture the garden in niche with it coming into summer. This is the time people are getting in their gardens, sorting out those flowerbeds, planting new flowers and what better way to compliment somebody's garden than for them to have a planter that matches the breed of dog that they actually have as well. So today I'm going to be working through a Google document. As you can see, I've got links for all the different suppliers, Google trends, information to help me kind of go through this video in the correct order. If you guys want to get a copy of this exact Google doc, so you have those same links and same informations and product descriptions. Let's say if we can get this video to 50 likes, then what I'll do is I will pin a link so you can get it for free in the top comment. So 50 likes. Don't forget to hit that like button. OK, so let's take a look at the video. I'm not quite sure what the video can do other than give us some kind of scale of how big the product is and we can get an idea of how quality the product is. What we can see from this, from my own opinion, is like they're actually quite big. They're bigger than I thought they would be. And they look like fairly decent quality as well. They look fairly sturdy. It's not just a cheap, crappy product that people are just going to throw away. Looking at this video is going to be the sort of product that does last all summer, if not well into next year for many seasons. What's really good as well is it comes in lots of different dog breeds. Definitely products perfect for Facebook because German Shepherd is an interest. I think that's a beagle or the hush puppy dog. I'm not quite sure what that breed is. I'm really bad with dog breeds. Is that a poodle? Poodle is an interest. Basically, there's lots of different husky as an interest. So what you can do is you can be super specific with the people that you target. And if you were to put a German Shepherd owner in front of a German Shepherd planter and this is a person that loves gardening, there's no way that they're going to say no to this product. Let's take a look at the Google Trends information and open this one up. So this is UK 2004 to present. I, of course, have a bias being based in the UK. This is where I check all of the data. Just make sure, of course, if you want to sell in your local country, then you change to the UK and put in wherever it is you want to sell the product. But the beauty of job shipping is you can sell it anywhere. You don't have to be in the country that you're selling to. So what we can see here, 2004 to present, as we go along, it kind of peaks as the weather gets to its best. And as we can see, we're kind of at that height of demand, making it a perfect, perfect, perfect product to get started with today. Back to the Google Doc then. So this is the product description. I'm not going to bore you and read through every single word. You guys can obviously get your hands on this. So what I'll do is I'll just quickly run through the paragraphs so you can see the kind of feel and the kind of message or way I like to kind of write my product descriptions. So introducing our one-of-a-kind wooden planter and the shape of various popular dog breeds. These planters are perfect for dog lovers who want to bring a touch of canine charm to their gardens, patios or indoor spaces crafted from high quality natural wood.  Moving down there, next we have Profit Margin. So the cost of this product is £8.69, delivered as we just saw. I would recommend a retail price of £40. These aren't the sort of things where people are going to be buying a dozen of them or half a dozen of these things. So £40 I think is reasonable for what we just saw, which would leave a very healthy profit margin of £31.30. Moving down, next we have the Facebook and store strategy. So if I was building a business around this product, the interests I would go for would be obviously dog breeds specific. So it'd be German Shepherd and they must be interested in gardening related interests. That way you're kind of combining those two passions into one product, which is perfect. I'll go for a carousel ad. If you're going to go out there and try and kind of capture everybody. So you would obviously have an image for the German Shepherd, image for the Labrador, image for the Chihuahua, so on and so forth. So somebody can scroll through and try and find the dog breed that they have and then when they see it, they collect it and they go ahead and buy it. I would also split test an unboxing video with a setup. It could even be a time lapse just to show how somebody would receive it and how easy it is to put together just so there's a bit more kind of involvement and follow along for the consumer. As for the Shopify store itself, one product store, you don't need to accompany this with any other product, in my opinion, because there's enough about this and there's enough variants for you to kind of fill out and bulk out just one Shopify store purely on this product. And as for the countries, I would go for UK, US and Australia. Moving on to product number two, not a cheap product. I try and stay away from those cheap kind of plasticky products that people just kind of throw away and dispose of whenever they want. Is this well, what I'll do is let's open up the supplier link and we can watch the video and see exactly what it is. This is like a weird video. I'm not quite sure what that's to show, maybe how strong it is and how much weight it can hold. Basically, it's an outdoor camping shower. It's portable. It has a pump. So when you're on the go, you can fill it full of water and we'll get to it in a second. And as you can see, you can use the pump to create pressure so that at the end you have flowing water. So it's brilliant for those kind of hardcore outdoor purists that love to go camping into the wilderness, completely unaided and they can bring products along like this to shower, wash their clothes, whatever it may be. There's two different styles. There's this cheaper style, which is 12 litres for 30 pounds. However, there's this premium product, or at least it looks premium to me with near a double the capacity. So you're probably going to be tagged in more kind of family adventures for 40 pounds. And this does include free 15 day on time guarantee. Back to the dock, then we've gone over the supplier link. Let's take a look at the trends info. So once this loads up again, this is UK 2004 to present. We can see camping shower, this clear spikes year on year. And as we can see, we're kind of halfway through one of those spikes, making this again an ideal product to get involved in with now, because you know the demand is only going to increase over time. As for the product description, then introducing our portable, foldable camping shower, the perfect solution for all of your outdoor showering needs, whether you're camping hiking or simply enjoying the great outdoors, a camping shower is the ultimate accessory to keep you clean and fresh. As for profit margins, the cost for the premium products, I always tend to choose premium over cheap when it comes to the products that I like to sell. So the cost is 40 pounds and 18 pence. But I recommend the retail price would pretty much just double that and see how you get on and adjust accordingly. So that would leave a nice, a very healthy profit margin of 39 and 81. My strategy for this product would be camping related interests, obviously. Unless you're going on a really, really long hike and you don't like getting sweaty, you're probably not going to be worried about showering along the way. It's definitely more for those people who are planning to stay the night. So go for camping related interests, such as magazines, brands, famous faces in that space, that sort of thing. You definitely need a UGC video ad for this. Somebody who knows what they're talking about with experience, who can unbox it, fill it and show exactly how good the product is and show what it's kind of real life world use cases are for it. As for the actual store itself, you definitely need to go branded on this. You need to come across as a professional and expert in your field so people can feel comfortable and trust you in buying the products like this as I've put there, which is for the purists. United States and Canada tend to be a bit more extreme. Certainly when it comes to outdoor type activities in comparison to the UK. So my go to target countries for this would be US and Canada. Moving on to product number three, you're probably thinking, what the hell is that? So let's open up this supplier link and take a look. Basically what this is then it is, as it says there, a portable washing machine. So let's play this video so you can see and use. As you can see, it folds flat, which is brilliant.  So it's something that can fold flat to take up less space is definitely seen as a benefit in the consumers eyes. It's actually I've just noticed saying this item is no longer available. So what we're doing a second is we'll try and find another supplier for it. And I'll replace that link just in case you missed it, though. There's the cleaning.  She bought a bit of soap in she's switching it on. As you can see, it spins around and cleans your clothes accordingly. So let's just go on to express in fact and put in portable. Washing machine and see what we can find. So as you can see, there's lots and lots of different suppliers. I'm going to go down into so we'll check the Google Trends information. We'll come back to supplies in a second, because I can't remember what the purchase price for that one was. Supportable washing machine UK 2004 to present. And as we can see, it's not the sort of technology or sort of thing that people were aware of until kind of recently really or at least it didn't get popular until sort of Feb 2020. But until then, we can see this like a slow and gradual increase, which is a nice sign if we move down into product description. So introducing a portable washing machine, the perfect solution for all of your outdoor laundry needs, whether you're camping, RVing or traveling in your van, a portable washing machine is the ideal accessory to keep your clothes clean and fresh. Moving down into profit margins and the cost of that original supplier was 1781. So let's try and find a product of a similar price. Looking here, then they all look a bit more expensive than that. So that's kind of like a similar product for 26 and 97. This is like a similar product, 26 pounds. This looks almost identical, actually, for 24 and 19. So if we go back to our profit margins and just kind of recalculate them, we'll bottom that up, say 25 with an RRP of 40, which leave about 15 pounds of profit. I think, though, with the products like this, especially if you get a good quality one with decent reviews, you could probably bump up that recommended retail price of in and around sort of 50, maybe even 60 pounds and go as high as that. Moving on to Facebook and store strategy then. Obviously, camping related interests, pretty similar to the previous product. To be honest, some magazines, brands, famous faces. Again, you have to have a UGC video ad. You need somebody talking the consumer through how the product works and actually showing the before and after like typical kind of television ads. When you see Purcell or Ariel, there's kids out in the field playing football, getting their white clothes really muddy. They put the tab in, they put the wash on, they come out really clean. You could definitely do something along the lines of that, obviously, but with somebody camping or swimming in a lake or doing some sort of camping activity. Definitely go for a branded camping store for the purists as well. You need to come across as a professional. People need to know that they can trust you and when they're buying this product is going to be a quality product that does what it says on the tin. I don't think the people who have a requirement for this products will be as extreme and hardcore as the previous one. So I'm going to include the UK with my target market in this and stick to UK, US, Canada and Australia. Moving on to product number four then. We have these LED bulb string lights at the top here.  I've got people who are part of my private community that sell this product year on year successfully and make a lot of money doing so. I'll show you these specific ones that I'm talking about. So the G40 string lights, the G40 globe string lights and the reason why these lights do so well, so that's quite a nice video to show how resilient they are to break in the LED as well, which means they'll be cheap to run. And this is the sort of content which sells products like this so well on that kind of visual before and after effect of what the lights can do, how they can make a space feel so much more luxurious and cosy and warm. And obviously with it being that time of year where the nights are getting warmer and they're getting longer, more and more people are spending time outdoors around a fire pit on their patio under a gazebo. And these are the perfect complement to any outdoor space. Let's take a look at the Google Trends info, though, and see what that has to say. So garden lights, as we can see, there's a common time of year again, where it spikes in popularity and we've just hit that spike as we can see with the dotted lines, it's on breakout. So again, making it the perfect, perfect time and ideal product to get started with today as a product description then. So introducing our outdoor waterproof LED string bulb lights, the perfect addition to any outdoor space.  So it kind of captures every single possible scenario. So no matter who you are, then these lights are what you are looking for. Moving down the next, we have profit margins. So middle of the road, you can get a set, which is 25 meters for 12 pounds and 78, which is a very reasonable price, in my opinion. The RRP is 40 pounds. You can buy something similar in Costco for like 60. So 40 is still a cheap price, in my opinion. Even at that cheaper price, you leave a very healthy profit margin of twenty seven and twenty one pence as my Facebook and store strategy. Then I'm obviously outdoor and garden related interests, fire pits, wine, socials, all that sort of thing, a use case scenarios for products like this. I would go for a carousel image ad that way you'll be able to get cheaper CPMs and reach more people for less money. Just go for those images which feature the product and show how inviting the products can make an outdoor space and go for a branded outdoor lighting store. So again, it looks like you specialize in those types of products and my target country for this product would be the UK. Moving on to product number five then for the outdoor purist, somebody who is going on a trip or loves camping, loves being outdoors, eat what you kill mentality. This is the sort of thing that would get them excited. So basically it's a hundred and forty two piece, all in one survival kit. It comes with endless, endless tools, gear and first aid kits, all that sort of thing. So when you add going on one of those extreme hikes or extreme camping trips, essentially you're going to make sure that you've got all everything that you need in one handy bag. Let's take a look at the quick video then and see what sort of content they're using to sell this product. I think this is just to show the kind of effectiveness of the different tools which are inside. The difficult thing about this product will be the content because there is so much to show, it will be difficult, but we'll get more on that in a second. So supply link, we've done that. Let's take a look at the Google Trends info. It's a camping equipment UK to past five years. We can see again, we're kind of like halfway through that spike in popularity, making it a great time to sell something like this. However, with it being more of kind of like for the purist or for the extremist again, I would probably stick to the US, but again, we'll talk more on that in a second. Product description and introducing our ultimate outdoors survival pack, the perfect companion for all your camping, hiking and outdoor adventures. This comprehensive pack includes over 142 pieces of essential equipment and survival tools to help you navigate and overcome any challenge in the wilderness. So paints this product in a real nice picture of no matter what you're doing outside, this is what you need as a profit margin. Then it's not a cheap product. The cost is 38, 85. My recommended retail price started at 60 pounds. I think that's very, very cheap for the amount of gear that you get. So definitely use that to draw customers in, establish some traction on Facebook and just keep bumping up that retail price until you find the sweet spot of, say, your conversion rate versus profit. Even at 60 pounds, it leaves a profit margin of 21 and 14. As for my Facebook and Shopify store strategy, then I'm going for camping, hiking, survival related interests, the content. Definitely go for a UGC unpacking, find an influencer on Instagram and YouTube on Facebook, TikTok, wherever it may be, somebody who has a loyal following, somebody who lives and breathes this sort of stuff, somebody who's going to give you a good review and put together some nice content of them. Receiving the pack, unpacking it, testing a few of the bits out and maybe even going off for a hike somewhere and just showing how different tools inside the pack can come into use. As for the store itself, it has to be branded. Can't get away with selling this on a general store. Again, this is going to be for the purists, the hardcoreists. So they want to feel at home and welcome. They want to relate to you as a brand. They want to know that you do the same things that they're doing. So go for a branded niche slash even a one product camping type store. There's enough information, enough tools, enough content that you can create all around this one single product to create just a one product store. I'm a recommended country for this would be the United States. And so with that being said, guys, that is my top five picks for May of 2023. Hope you enjoyed the video. If you did, don't forget to comment, like and subscribe. Any questions, anything I can help you with on anything at all. Just leave a comment down below.  Thanks for watching, guys, and I'll see you in my next video on Friday. Cheers.


Live from San Francisco, it's theCUBE. Covering Google Cloud Next 2018. Brought to you by Google Cloud and its ecosystem partners. Hey, welcome back everyone. This is theCUBE's live coverage. We're in San Francisco, California at Moscone South. For Google Cloud's big event called Next 2018, hashtag Google Next 18. I'm John Furrier, Dave Vellante. Next is Paul Galef. He's the CEO of Smart Parking, customer of Google Cloud. Move from AWS, a variety of options, a very specific application, Smart Parking. I'm almost guessing what it is, but we'll let him explain. Paul, welcome to theCUBE. Hi, how do you do? Thanks for coming on. Okay, first take a minute to explain Smart Parking. What do you guys do? What's the layout? What's the product, service, infrastructure? Just give us a quick taste of what that looks like. So we are an Australian public listed organization on the Australian Securities Exchange. We essentially are a parking technology business, parking technology and services. We have two parts to our company. We, number one, technology. We design, build, install, maintain, in-ground parking sensor equipment. So this is really a smart city solution or IoT solution. This is where we put parking sensors in the ground in each parking space on the streets or in the garages, you have the red and green lights. And these sensors talk via a gateway through to the cloud in real time to provide information to the mobile phone to tell you how to get to a space and also allow you to pay. Or it can go to a sign, can go to other cloud-driven devices, business intelligence tools. Really a data product that allows you to manage your business. For a municipality, it can manage the streets more effectively. So is it like finding a spot that's open or paying for the spot that's open or? Both. So we're just deploying 3,000 sensors in the city of Adelaide in Australia, right? And this is where we put, again, sensors in the road across the city so people in real time can see on their phone. So whilst the phone's on the dashboard there, Google Maps and straight to an empty spot, but also when they get there, allow them to pay for that spot as well. So essentially what the client is getting, what the council municipality is getting is customers who've got much better experience of parking. And that's one of our core, our mantra is we want to reinvent the parking experience, right? Because it sucks, right? Your day starts and end with a parking event. We've all done a circle around the city. But for us, we really believe that providing people with that information in their hand to make a choice where they can park, yeah, rather than turning right at the block to go where they always go, where they know it's busy, turn left. You might be a one block away walk, but hey, it's a much better experience. I mean, with self-driving cars right around the corner is a great IOT solution for just car. Take me to the next nearest spot. It's absolutely right. You can almost envision that happening. And that's where I get, I mean, clearly as a listed business, I get asked by a lot of analysts, finance analysts, how is driverless cars going to disrupt your business? Well, if anything, it's going to accelerate. Oh, absolutely. Because the cars, we can talk directly to the car now and tell the car where to go, where to park, and where the open space is.  Correct. That's about it, right? That's about it, right? Google AI kicking in right there. So you got a lot of Google strategic advantage here. Google Maps, which is highly accurate. You got the instrumentation of your solution, which is basically an IOT smart IOT device. And then you got scale and you got latency requirements. Low latency is super important to you. Is that something that attracted you to Google?  Absolutely. I mean, latency is a big part of all the contracts that we execute. Yeah. One of the municipalities is really clear that when a car arrives or vacates from a spot, they want to know as quickly as possible that that event has happened. Okay. Because there's lots of things going on in that parking space. Because also the council, the municipality, looks at that space as an asset. Because of course it generates revenues. So when you pull up and park, you've got to pay, right? So the longer you're there, the more you pay. If you don't pay enough, guess what? Assets are not utilized. Yeah, assets are not utilized, but also a parking warden turns up, we'll give you a ticket, right? So we can help the council in the municipality with mobilizing their parking officers, we're giving them better information, right? As to where they can go. Increases revenue for the municipality because they know, okay, that car is about 10 minutes, about 10 minutes away, let's do a fly-by. Yeah, exactly. And that's the way it works. And that's the way the city should work. You've got to keep turning it over. It's because it's good for the retailers as well, because they want to see turnover of spots so they get more customers in their shops and so on and so forth. And all the data is processed in the cloud? That's it. So it's a pretty lightweight data model in terms of the volume of data. Are you not moving tons of video or pictures? No, in our UK business, we do a lot of video. We do a lot of number plate recognition. So we use, again, that data's going over the cloud and we capture images of plates regularly so we can get access to them from car parking, or car parking lots, parking lots. But really the information, the volume of data, if you think about any city, so we've got big installations, city-wide installations, three and a half, 4,000 centres in Westminster, the same in Wellington, New Zealand, Sydney, Melbourne, lots of counties around the world. Now, you're talking about when a car's arriving and leaving continually, that's a lot of transactions. But also the information that we're constantly processing in real time is what time did the car arrive? What time did the car leave? How long has the car been there? Has it paid? How long did it pay for? Does the car needs to be infringed? Do I need to mobilise an infringement officer? All that kind of information has to happen in real time. That's what Google Cloud allows us to do. But I mean, it's, correct me if I'm wrong, but it's relatively, you know, lots of small pieces of information that you can process in the cloud to deliver results in real time. And needs to be robust, okay? Because if you've taken an enforcement action against the car, then that needs to be legally enforceable and it's got to stand up in a court of law. So, time-stabbed, it's got to be correct. It's got to be accurate. So latency is really important, so speed. You know, so we can get information continually processed. But also then, accuracy is incredibly important. And are you using Google's standard network? We heard today about their premium network, or? I just, yeah, the standard network. So we moved, obviously we had our own process for a while. We had an experience with AWS, but also now with Google Cloud. And I guess what that allows us to do as I mentioned a moment ago is just the scale. You know, be able to deploy these city-wide installations. You know, thousands of IoT devices on the streets and also gateway devices on lampposts that are processing the information. The scale and the customer doesn't really see it. Just gets, you know, all this great data coming through. And they can then make educated business decisions of how many parking buildings do I need? Do I put the price up in a certain area of time? Do I put the price down to try and distribute demand? And that's how they kind of try and manage their assets, really. Surge, parking, pricing. That's exactly what it is. You know, it's coming. And that was the primary motivation for going to Google, was the scale, or you weren't able to scale with other clouds? Absolutely, with our previous, certainly with our own, I guess, comms server, if you like, that was a real challenge, the scale. And because we're growing, growing pretty quickly, you know, we've been in this, I guess in this marketplace, 15 years, deploying these types of solutions. But because we're growing significantly, the smart cities movement is really gaining momentum right now. So we've seen more customers come to us. So therefore we needed something more robust and something that can keep growing infinitely. And that's what cloud allows us. Talk about IoT Core from Google. How did that help you using that solution and how does that fit in? It's really, how does it help? Again, that the scale is the key thing and just the ability to develop quickly, all right? I mean, one of the real benefits is just the reporting functionality.  And having, you know, having to come back to us every week, every month, whatever, how about a report on X or how about a report on Y? Yeah, we give them the information, the data's there, they can query their own, yeah, essentially build their own reports, their own dashboard, their own tiles. It's a cool product, right? The final question for you, how has the Google Cloud changed your business? Is the business outlook stronger? What did it say? What's the hassle? What went away? What was the helper? What was the impact to you using Google Cloud? I guess, impact resilience is great. You know, we don't have the problems we used to have, we had a lot of bumps in the road with comm servers, you know, obviously costs, you pay for what you use, we're all having to buy a whole bunch of hardware that we did in the past. Again, the scale and the speed of deployment is really important. You know, our customers now were able to deploy thousands of these sensors, yeah. Yeah, the professional service still takes time of drilling a hole in the nuts and bolts, if you like, but the actual deployment of the software and what the customers see is important. You're up and running faster. Absolutely. So that's a key benefit, really. Huge, huge profit. The business benefit is no disruption to the service, faster times having it online, correct. And then they're reporting the scale beyond that. And that's it. And it's just the functionality of reporting that our customers love that. Ensuring they get, you know, because they're dealing with large sums of money, right? And if they can become more efficient, we can help them become more efficient by providing that information direct to their customers or to their enforcement officers or wherever it may be, then they're happy. And who do you like at the Melbourne Cup in November? Melbourne Cup. Ah, that's a good question. You get through the summer racing season, then we'll ask. Dave's got the, and Dave's handicapping horses already. It's only mid-season. Get ready for Saratoga. That's it. Paul, thanks for coming on the Cube. Appreciate the time. Always, thank you. And sharing your story. It's the Cube getting all the stories from the customers, from the executives, developers, you name it. We'll do whatever it takes to open up the data, share that content with you or rush in the Cube here, live in San Francisco. Stay with us for more coverage after this short break.


And welcome to a very virtual Chrome Dev Summit 2021. I'm Ben, and in the next few minutes, my colleagues and I, along with a few guests, will share some of the highlights of our work over the past year to improve the web. In 2008, Chrome launched with a vision that the web could be more than just rich documents, that it could enable fast, safe, and powerful applications across devices available instantly with just a click of a link. This vision of the web has become more relevant than ever during the pandemic, as people around the world realize how powerful the web platform has become and look increasingly to the web and their browser to get things done every day. Now, the web's continued success is only possible because it's continued to evolve through the years, adapting as technology advances and as people's expectations shift. As we at Google help evolve the web, we strive for transparency and openness in all that we do, collaborating closely with developers, users, and the rest of the ecosystem. Now, this theme of web evolution is the central one for this video. And we're going to highlight a number of examples that represent the web's continual progress. One of the most important of these themes comes from feedback that we consistently receive from web developers, both via surveys and individual conversations. And this theme is the importance of cross-browser compatibility. Now, of course, this theme isn't new. And through the years, the Chrome team has joined with others on various initiatives to help. Recent examples include the web platform test project, which is a comprehensive cross-browser test suite for new web platform features hosted on GitHub and the open web docs initiative that brings together a large coalition to collaboratively contribute to the web platform documentation that's hosted on Mozilla's developer network. This year, we've added a new initiative to the list, a cross-browser effort called Compat 2021 that's focused on improving compatibility in five key areas of the web, all related, shockingly, to CSS. To measure our progress, the Compat 2021 team was able to use the aforementioned web platform test project to quantify compatibility scores for these areas across the latest development builds of Chrome, Edge, Firefox, and Safari. Now, while we're not done yet, we've already seen significant improvement since March and we'll keep pushing to make the web much more compatible in these and other critical areas. Another area in which the web is evolving is privacy as we seek to curtail third-party tracking practices while preserving important and critical capabilities that enable a vibrant global web ecosystem. To tell us more, I'd like to introduce my colleague, Barb. Thank you, Ben. We believe it's important for people to be in control of their information, including their online activity. Most users believe it's important, too, with privacy concerns increasingly driving choices about what people do online. We also see regulations around the world stepping up privacy requirements at a rapid pace. And yet it's difficult for developers to meet growing expectations for privacy when so many capabilities rely on third-party cookies and other cross-site tracking mechanisms that weren't designed with privacy in mind. We need new technologies for a modern privacy-focused web, and that's what the Privacy Sandbox is about. We're working with the web community and industry stakeholders to develop new privacy-preserving technologies that can support a healthy, sustainable ecosystem. This includes purpose-built APIs to support advertising, which is a critical part of the ecosystem and funds much of the web's content, as well as many other capabilities that modern sites need, like fraud detection, identity, or content that's customized to a user's device. Now, let's take a minute to clarify what we mean by purpose-built APIs. Many of the use cases that I just mentioned were never really built into the web platform, but layered over it using general-purpose technologies like third-party cookies. The browser has no way to tell whether you're using third-party cookies for something helpful, like providing a customized experience or keeping a user logged in or for cross-site tracking. By designing APIs for each specific use case, we can ensure appropriate privacy protections, give people more useful controls, and ideally make each API better at what it does over time. Once these new APIs are in place, we'll make sure that developers have time to adopt them so that we can safely phase out support for third-party cookies in Chrome. While continuing our work to mitigate other types of tracking, so that cross-site tracking doesn't simply shift from third-party cookies to more covert methods. To make this complex project easier to follow, we're sharing progress in two places. PrivacySandbox.com explains the vision, goals, and concepts behind this initiative. It also includes a high-level timeline that we're updating every month. The timeline links to each of the technologies we're working to test and launch, and lays out a stage plan for phasing out third-party cookies in Chrome. The second resource is the PrivacySandbox section at developer.chrome.com. Here you'll find more technical detail and implementation guidance, including a blog with the latest updates for developers. We've just added a post with all the links and updates from this session. Now, we talk a lot about the importance of collaboration in this project, and I'd like to show you what that looks like at each stage of development. I'll mention some APIs as examples, but the broader idea is to illustrate how ecosystem involvement is shaping this work. This process will be familiar to many of you in the web development community, but the PrivacySandbox is bringing a lot of newcomers to this process, including industry stakeholders who will use these purpose-built APIs and whose expertise is critical in their development. The first stage of the process is discussion, where anyone can propose and weigh in on ideas for new technologies. There have been dozens of privacy-preserving proposals offered by Chrome and others over the last couple of years. They're all online, so you can read them, ask questions, offer ideas to improve them, and see what others are saying. To find live conversations where all of the proposed solutions are being discussed and debated together, there are a number of W3C groups that you can join or monitor depending on the types of use cases you're interested in. Here's one example to illustrate how involved this discussion stage can get. FLEDGE is a proposal to support interest-based advertising without cross-site tracking. With valuable input from privacy advocates and many industry stakeholders, FLEDGE has evolved from two previous proposals with more than 100 organizations joining W3C meetings to help refine the current version and over 200 online discussion threads. There've also been more than half a dozen other proposals in the same solution space. Through continued incubation, we hope we'll reach consensus on a path forward. And at the same time, we're starting developer testing for the initial version of FLEDGE behind a flag in Chrome so that developers can get their hands on it. Not all of these proposals will go through such an intense incubation period. Some will move much more quickly, but there's a lot of innovation happening here. These are new ideas and it can take a lot of work to get them right. The next stage is testing. There are already a handful of proposals ready for developer testing today and you can expect more as we head into 2022. And don't be surprised to see some iterative cycles of discussion and testing. Testing is important precisely because it surfaces issues or gaps that may require more work. Testing in Chrome usually starts with a feature behind a flag for developers to test locally. This means you need to turn it on in your browser to try it out. This code is often very fresh so you can expect to find some issues. And then origin trials, each running for a limited time with a limited population of Chrome users. Origin trials are public and open to all developers. You just need to register to opt in your site or service. This is when we get actionable feedback from developers on what works, what doesn't and where those gaps are. Success at this stage depends not only on developers doing hands-on testing, but on their being willing to share what they learn. For example, Yahoo! Japan recently published a detailed analysis of their test of the Attribution Reporting API, highlighting areas for improvement, like the need for a better way to deliver conversion reports, which has now been added. These are the sorts of things that turn up once developers can get their hands on an API. We also hope to see companies talking about their approach to testing and how they expect to use an API. During the origin trial for the first version of Flock, a proposal to support interest-based advertising and content, we were pleased to see companies like Cafe Media publishing their analysis and insights so that others could see what they'd learned. And Chrome tests aren't the only way to explore how new technologies might work. Some companies are also building simulations based on privacy sandbox concepts. Advertising platform Crudio recently ran a competition with more than 150 teams testing different machine learning models to evaluate how differential privacy concepts, such as noise insertion and aggregation, might impact advertising performance. It's helpful to examine these concepts since they underlie several of the privacy sandbox APIs. We are truly appreciative of the companies investing their time to test these new technologies and of their being willing to share their perspectives and learnings publicly. Now, once an API is tested and ready for general use in Chrome, we'll announce the launch and make sure public documentation is ready for scaled adoption. User Agent Client Hints, or UACH, launched in Chrome earlier this year and is now ready to scale. It's part of the privacy sandbox work stream to reduce covert tracking such as browser fingerprinting. But first, let's back up and take a look at the legacy mechanism it's replacing. Like cookies, the user agent string is an early web feature. By default, it provides a lot of information about the user's browser and device, making it a readily available surface for fingerprinting. It also has a format that can be a headache to parse. We recently announced plans to start reducing the granularity of information available in Chrome's user agent string, starting in April of 2022. To get that information in the future, you'll need to transition to User Agent Client Hints. It'll give you some information by default, which may cover most of your use cases with more detailed information on request in a straightforward format. We were happy to make this ergonomic improvement for developers while at the same time moving the majority of user agent information from an available by default model to an on request model. That way, you can request only the information you need, which is good practice today and the pattern we want to set for the future. So let's go back to the timeline I showed you a moment ago. Gradual UA string reduction starts in April of 2022. The replacement solution, User Agent Client Hints, has been launched and ready for scaled adoption since March. So you can begin testing and migrating to it anytime now. To help with that, there's an origin trial to opt in to the reduced UA string early so that you can see what that future state will look like. And if it turns out that you need more time, you'll be able to opt in to keep using the user agent string as is through March 2023. The details of this plan are all online and while the scaled adoption stage might not look exactly like this for other APIs, you can expect to see consistency in the overall approach. We'll continue to explain what's happening, provide as much visibility as we can, encourage your involvement and hear your input. We appreciate all contributions to this complex and vitally important project. As we seek to create durable web features with broad utility and strong privacy protections for users, it's worth this effort to get the foundations right. And Ben, I will hand it back to you. Thanks, Barb. The Privacy Sandbox is one of the largest efforts we've seen to evolve the web. We believe that it's critically important to help ensure the web's continued health and success for decades to come. The next theme we'll highlight is web capabilities. Over the past several years, the web's gained a number of powerful new integrations that enable web apps to do more. We've been heavily involved in this with the Fugu project, collaborating with others in the ecosystem to unlock things like secure file system access and rich integration with operating system launchers. And as the web has gained these new capabilities, developers have embraced them in compelling ways. To tell us more, I'd like to introduce my colleague, Anshil. Thanks, Ben. Before we dive in, take a couple of seconds to look around you. No, really. Look closely at your surroundings. Most of you are probably at home right now, a place that in the last couple of years has transformed into a bussing, tech-driven hub. Our kids have turned the dining room into a virtual classroom, we've turned the kitchen into our office, and we're all connecting with family and friends in living rooms around the world. The pivot to virtual has had a profound impact on how we live and work. In particular, it's the world of video and creation that has seen a powerful shift in norms. From casual creators to professional designers, there's real-time editing, sharing and collaboration, but it's entirely virtual. Hosting and attending video conference calls from some part of the house is now a regular part of our day. And let's be honest, we've been streaming and binge-watching more content than we ever thought possible. Our team has worked hard to unlock new paths for the web, whether you're taking your existing experience to the next level or building something that's cutting edge and never been done before. We're inspired and grateful to see how our partners around the world are building web experiences that enable creativity, expression, communication, entertainment, and so much more. One example is Kapwing. Kapwing is a collaborative video editor with more than 3 million monthly active users processing 100,000 videos a day. To tell you more, I'd like to invite a special guest, Josh Grosper. Hi, I'm Josh, CTO at Kapwing. Kapwing is a web-based collaborative video editor designed mainly for casual creatives like game streamers, musicians, YouTube creators, and memers. We're also a go-to resource for business owners who need an easy way to produce their own social content, like Facebook and Instagram ads. People usually discover us by searching for a specific task like how to trim a video, add music to my video, or resize a video. Kapwing lets users instantly do what they search for with one click. There's no added friction by making them navigate to an app store to download an app. The web makes it so much simpler for people to search for precisely what they need help with and then do it. The fact that we pay $0 in paid acquisition is a testament to how well this strategy has worked. And after that first click, they can do a whole lot more. They can explore free templates, add new layers of free stock videos, insert subtitles and transcribe videos, and upload background music. The web also makes it easy for users to collaborate on Kapwing with friends and colleagues, regardless of their device or operating system. Just click share, get a share link, and send it to your collaborator. All they have to do is click the link and they are editing with you. And because supporting different devices and OSs takes minimal work on the web, it's the ideal environment to enable this level of collaboration. Editing videos in Kapwing works easily and seamlessly in all modern browsers. High performance editing requires all of our users' content to live on the client, avoiding the network whenever possible. For that, we use index DB. Web sockets enable the real-time collaboration that users expect in modern web apps. To generate waveforms and allow users to splice together audio in exactly the right place, we use the Web Audio API. The Media Recorder API allows users to simultaneously record their webcam and screen, perfect for catching facial expressions when creating screencasts. Web workers allow us to offload computationally-intensive work, removing the background from videos without affecting the performance of the main thread. And of course, we've built Kapwing as a PWA, so once users have found it from search, it's installable, and coming back to it is as easy as launching it from their desktop. In the future, we're excited to use web codecs to accelerate our frame drawings. Use WebGL to enable more sophisticated animations and use media source extensions to have more seamless transitions from clip to clip. None of these APIs are brand new, but when combined together, they make it a lot easier for our users to collaborate with each other and quickly bring their ideas to life. And for us, the web gives us a streamlined way to reach and engage more users. Back to you, Anchal. Thanks, Josh. So if you're looking to create a CDS meme, you know where to go. I highly recommend trying out Kapwing. It's really easy to use. And now, onto a web feature we're all more than familiar with, video conferencing. It'll be hard to find someone who hasn't clicked on a Zoom meeting in the last two years. In 2020, Zoom saw huge influx of people using its web app to chat and connect online. For virtual happy hours, group workshops, online webinars, you name it. Zoom took this opportunity to improve their web experience with a PWA and to provide a more comparable experience to their native apps. It was also a chance for Zoom to offer its millions of Chrome OS users a powerful alternative to their Chrome app. They're using the new Web Codex API for video encoding and decoding, which improves the performance and enhances the user experience with fast, clean video. Link capturing ensures that when a user clicks on a link to a Zoom meeting in their email, it opens in the PWA and not in the browser tab. And for Chrome OS users, managed configurations allow enterprises to easily install the PWA across the workforce. Just one month after launching the PWA, Zoom saw 16.9 million new users join web meetings, which amounts to an increase of 7 million euro a year. With developments in WebRTC and Fugu APIs, audio and video call experiences that were previously not possible are now available. Apple has brought FaceTime links to the web for Android and Windows users so people can join a FaceTime call from their web browser. And we have the Google Meet PWA to thank for this keynote. We collaborated and created everything you see today on several Google Meet web calls. And I mean several. Then produced it remotely in the studio and you're most likely watching it on YouTube at home. The Meet team shipped custom backgrounds and light adjustments in their PWA using Wasm SIMD and WebGL. This has drastically improved the speed as well as the video and audio quality. And better video and audio aren't all work and no play. The world of entertainment and social media is thriving on the web. YouTube Premium is a paid subscription which enables members to watch YouTube ad-free, play videos in the background and download videos to watch offline. Watching videos offline on laptops and hybrid devices was one of the top requested features from YouTube Premium users. To make this possible, they added everything necessary to turn their site into an installable PWA. For the offline experience, they use a combination of service workers, cash storage and index DB. Of course, the team focused on more than just the offline experience. For example, they use the WebShare APIs so users can share links to videos with other installed apps on the device and navigation preload to increase service worker performance. They're running an experiment to enable YouTube Premium users to download videos that can be watched offline on Chrome, Edge or Opera. They're looking forward to delighting Premium users with the new features soon. I can't talk about social and entertainment without mentioning short-form videos. That's where TikTok is leading the way. TikTok views the web as a channel to acquire more users, keep them happy, and they focused on creating a multi-form factor, frictionless experience. They've optimized the performance of their web app using Workbox to prefetch videos to reduce any lag as users transition between videos. They've also expanded the PWA to desktop, leaning in on the web superpower of building just once and making TikTok available and accessible on any device. With these improvements across mobile and desktop, TikTok's seen the traffic from search has improved by 10x. So as you can see, web on desktop has seen path-breaking innovation in the last few years. Users now have access to complex creativity and productivity tools that are enabling instant expression and collaboration. There's a powerful web app for every use case, whether you're learning something new, talking to your boss, or simply creating something beautiful. And that brings us to some exciting news that I'm thrilled to share with you. After nearly three years of an ongoing strong partnership with Adobe, many flagship apps in the Adobe Creative Cloud Suite are soon coming to the web. Bringing advanced features and capabilities to the platform would be incomplete without real use by companies like Adobe that are pushing the edge of what's possible. And we believe these collaborations benefit all developers, opening up new opportunities to create incredible experiences for their users. And now, I'd like to welcome another special guest, Pam Clark, VP of Product Management and Strategy for Adobe Photoshop to tell us more about these launches. Hello, everyone. I'm excited to be here with you at Chrome Dev Summit. At Adobe, we believe creativity and collaboration go hand in hand. And over the past year, we've made lots of advancements to products like Photoshop to support the kinds of mobile and collaborative workflows our customers want. For instance, you can now store PSDs in the cloud so you can work on a single document across all of your devices. You can also create and share links to those PSDs in the cloud. You can co-edit them with your collaborators and share them on the web for review and comment. We are committed to helping people create and work together no matter how they want to work, which is why at Adobe Max last week, we shared a vision for the next evolution of Creative Cloud, one that is as much about connecting with each other as it is about creative tools. For decades, you could only use Photoshop on a computer, a powerful computer at that. Then, Photoshop went mobile on the iPad, and now we're making Photoshop accessible in a web browser via a public beta. Thanks to the close collaboration with the Chrome and web platform team at Google, Adobe is able to bring Photoshop magic to millions more people around the globe. The Photoshop on web beta allows you to access, review and comment workflows and test out some Photoshop editing features we are piloting. Your collaborators will also be able to open and view your work in the browser, provide feedback and make basic edits all in one place without having to download or launch the Photoshop application on the desktop or iPad. The collaboration between Adobe, Google, and within the standards bodies helped bring the functionality needed for Photoshop into the browser. WebAssembly allowed us to bring large portions of our code base to the web. Some of that code relies on exceptions for flow control. The addition of zero cost exception handling means there's no performance penalties. For high fidelity work, Canvas 2D is now color managed and supports sRGB and the P3 color space. Reading and writing your files to disk had to feel natural, and the storage foundation API ensures that you can work on your PSDs no matter how big or how many layers they have. We're still at the beginning of exploring Photoshop editing features on the web, and we're looking forward to the feedback from the Adobe community, which will help us grow the capabilities and functionality of the browser experience. In addition to Photoshop on web beta, last week we also announced Creative Cloud Spaces and Creative Cloud Canvas, both in private beta. Spaces are a shared place that allows teams to access and organize all their creative project files. Canvas is a new surface where teams can display, visualize, and review creative work together. We are excited by the idea of giving everyone more ways to access our tools. By bringing them to the web, we are helping to create a more fluid, more connected, more collaborative environment for your projects. This is just the beginning of a broader evolution of Creative Cloud. Thanks so much for your time. And now, Ben will pick things back up to talk some more about user experiences. Thanks, Pam, Josh, and Anchil for walking us through these highlights. You know, progress on the web generally comes in iterations, year over year, step by step. And so it's amazing to me when we can take a step back and reflect on what's become possible on the platform over time. As these examples have shown, and as the web gains new features and capabilities, another theme we hear is the importance of helping developers get the best results they can out of the modern web platform. Now, one way we're doing this is the Web Vitals program, which is the result of years of research to understand what makes a web experience great. With Core Web Vitals, we closely examined many factors that lead to high quality user experiences, and we identified three quantifiable measures that have a big impact. Now, these are, one, how quickly a user can see a site's most important content, two, how quickly a user can start to interact with that site, and three, the stability of the site's layout over time. And we found that websites which optimize these measures are consistently more successful. To tell us more, I'd like to introduce Hussain. Thanks, Ben. So, if you want to build a great website, you need to understand how it performs from a real user's point of view. That's what the Web Vitals initiative is all about, giving developers and site orders the metrics, tools, and guidance they need to deliver a great experience for every user. Last year, we announced at the core of Vitals a set of three metrics that covers loading performance, input responsiveness during load, and the visual stability of content will begin to be surfaced across tools provided by Google to help developers build great user experience. So, what's happened in the past year? Thanks to developers around the world working hard in approving their sites, the ecosystem as a whole is steadily improving. 20% more page visits in Chrome now fully meet the recommended core of Vitals thresholds compared to a year ago. And the total percentage of page visits in Chrome that meet these thresholds is now 60%, which is a big deal. Much of these advancements are a direct result of the work being done by developer communities, including the improvements that many content management systems, website builders, and e-commerce platforms have made. This past spring, we launched the new core of Vitals Technology Report to show how sites built on these platforms perform. You can see that many are sharply up and to the right, with some showing more than 200% improvement year on year. And leaders like Duda and Jimdo surpassing 50% of origins with good core of Vitals scores. We've also worked with some popular JavaScript frameworks, including Next.js and Angular to deliver the best user experience as possible without sacrificing developer experience. We're calling this initiative Aurora. And thanks to the work we've done to land strong defaults and optimized performance, in less than a year we've seen 91% and 111% increases in the number of mobile Next.js and Angular origins, respectively, that have good core of Vitals scores. That's incredible progress in a short time span. And we can't wait to see similar growth in other framework ecosystems in the near future, like Nuxt. We know that optimizing for core of Vitals could still be challenging for the everyday developer. So we've got a couple of new updates to our performance tooling that make the process a lot easier. First, we've started with a complete revamp of the PageSpeed Insights UI. PageSpeed Insights is a great tool because it'll show you real user data from the Chrome UX report and it'll also run a Lighthouse report and show suggestions and opportunities to improve based on a synthetic load of the page in a lab environment. The new UI makes it much clearer which data is field data coming from real user experiences and which data is lab data coming from the Lighthouse report. If you want to check a core of Vitals score, you should always look at real user field data. For anyone who wants specific actionable suggestions for how to improve performance, the Lighthouse report is a great place to start.  User flows. Some of our tools have been limited by only assessing your pages during load. They wouldn't scroll down the page, click around, or do anything else that users typically do as they browse the web. For example, consider a typical checkout flow where someone needs to perform a number of different actions to order some coffee, like navigating through several pages, adding items to a cart, and confirming their payment details. In the past, we could only measure the performance of each page separately, but think about how much more we could learn about the overall user experience by measuring every action and navigation in between. We're glad to announce that we rolled out support for user flows in Lighthouse. We should only make it easier to diagnose performance issues within a user journey and get suggestions for how to improve. Lighthouse will be able to distinguish and provide separate reports for page navigations, any user interactions that occurred during a given time span, and snapshots to represent a captured state of a page. And it's not just a Lighthouse where we're introducing support to analyzing user flows. We launched a completely new recorder panel in DevTools that will also let you record an entire user journey on your website and easily view all the actions taken by the user directly in the panel, such as navigations, key presses, link clicks, and so on. You can download the user flow and export it as a puppeteer script for testing, replay it, and even click and easily measure the performance trace in the performance panel. Not only will this make the process of understanding and debugging interactions easier, it will also help you better identify performance opportunities throughout the user journey. The recorder panel is currently in the preview stage and the team is working on it actively, so stay tuned for more features. All of our tooling has been instrumental to how the core volumetrics have helped developers succeed in improving the user experiences of millions of sites around the world. And all these brand new changes will go a long way to help you understand precisely where and how you can keep getting better. Now, what's next for the core volumetrics themselves? Well, there's more to great user experiences than just three areas, and we're working hard to fill the gaps that the current set of metrics don't address just yet. We're excited to introduce two new metrics we've been experimenting with that we think will improve how user experience is measured on the web, and we'd love to get your feedback on it. The first is a metric to measure overall input responsiveness. Today, we measure the responsiveness of the first user input, but ideally, we want to extend that to capture every user input from the moment they land on your site to the moment they leave. We've also made improvements to the APIs that capture event timing, so we can better monitor the full event lifecycle and better handle complex user inputs that trigger more than one event. The second metric measures scrolling and animation smoothness. I'm sure we've all had experiences where a page will stutter or freeze during scrolling or animations. We want to better understand how often this happens and how severe it is. We're still working on both of these metrics, and we'd love to hear your feedback. These articles explain our current thinking in detail, so give them a read, and think about how using them can help improve the user experience of your site. Feel free to send us an email if you have any thoughts or suggestions. We're excited about all the advancements that have been made to help developers succeed in building fast, delightful experiences for their users in the metrics themselves, from the community, and directly in many tools and platforms. If you haven't already, go to PageMe Insights to see how your site scores on the core of Vital's metrics. We also have a number of other great tools that you can also use to continuously monitor and optimize your site's performance. So be sure to check them out to see which one works best for you. Now I'll pass it back to Ben before we share some exciting updates about UX design. Thanks, Usain. I'm really excited to see how core of Vital's evolves in the coming years. Of course, quality web experiences are about more than just measurement and optimization. They require the efforts of passionate designers and developers who work behind the scenes to create delightful digital interfaces and need to be armed with the right tools and capabilities to do that. A few years ago, a group of engineers said about rethinking Chromium support for HTML, CSS, and graphics, which led to an effort called rendering NG, an ambitious refactoring of Chromium's rendering engine. This work has now largely landed and it's enabling a major evolution in web user experience design. To tell us more, I'll hand things over to Yuna. Thank you. Everything we've talked about today comes back to the user experience. Privacy, measurement, next-gen web capabilities, they all work together to create better experiences that align with our vision for the web while giving developers the tools and capabilities they need to build them. So today, I'm excited to share a ton of updates and changes coming down the pipeline for UI styling and dev tools. First, let's talk about responsive design and how it's evolving. Responsive design is no longer just about making sure an interface looks good on both desktop and mobile devices. Developers now have the tools to really create customized user experiences based on personalized user preferences in a component-driven architecture model. Recalling this, the new responsive, and it includes being responsive to the user with user preference queries and modalities like dark mode and prefers reduced motion, being responsive to new form factors like foldable devices, which allow for multi-display functionality, and being responsive to other components on the page with container queries. This is a feature that's been highly requested by developers. We've been working with the CSS Working Group to spec this feature and have been able to unlock the implementation through recent changes in the Chrome rendering engine. The new container query spec lets you access a parent elements width to make styling decisions for its children. You can even nest container queries and create named queries for easier access in an organization. Let's take a look at an example. Here I have a responsive add to cart button that I can place anywhere in the container. Then when I put it inside of this product card, which is also a container, I can query the product card itself to restyle the already responsive button and shift it from being center aligned to left aligned. This might look simple on the surface, but it's something that wasn't previously possible without a lot of heavy scripting which would significantly slow down your page. We're working with the open source community to provide a polyfill for container queries as we build the feature into the platform. Using container queries makes your interfaces much more flexible. Components own all of their individual responsive styles right where they are and don't rely on the global viewport to adjust styles. This is a huge paradigm shift for component-based development and we're excited to see how you make the most of this new feature. If you wanna try it out, container queries are now available for testing behind a flag in Chrome Canary. And because of this big shift, we've been working hard to support you by providing DevTools that allow you to debug in style with container queries as the feature launches. Here you can see that DevTools is pointing out where the container for the child is and highlighting the styles that are being applied by it. Speaking of responsive DevTools, we released several new tools this year for better layout debugging. Layout tooling for Grid now allows you to add names to specific grid lines and also shows you the size of your grid areas. I also love the dynamic new tools for Flexbox and Grid. These let you actually see what different property values do on the page and give you the ability to easily change layout rules with the click of a button. These new DevTools are designed to make CSS layout easier to visualize and understand, which frees up more time to build new features for your users and less time looking up the differences between justify and align. Another way we're helping simplify the process is by launching web.dev patterns, a collection of off-the-shelf UI patterns you can use in your web projects. To help you quickly get started with building the base of your UI, we've added layout patterns for everything from large, full-page spreads and card sets to smaller layouts that can live within those larger layouts, such as the cards themselves. All of these patterns use CSS Grid, Flexbox, or container queries to showcase how quickly you can pick up these tools and build interfaces from the ground up. We're also partnering with Jeremy Keith of Clear Left to launch Learn Responsive Design on Web.dev. This is a free online course with everything you need to know about designing for the new responsive web of today. You'll learn about theming, art direction, logical properties for internationalization, utilizing preference queries, and so much more. Today, we're launching the first few course modules at web.dev slash learn slash design with more to come in the following weeks. We're also updating our Learn CSS course with six new modules. Learn CSS is another free evergreen course in reference on web.dev where you can level up your CSS knowledge and test your skills. We launched the first 24 modules at Google I.O. this year, and now we're introducing lists, backgrounds, transitions, text, and typography, media queries, and more. Be sure to check out those new modules and dive in whenever you're ready. We're also working on rolling out some new features in CSS. In addition to container queries, our team has been thinking about how to introduce scope styles and cascade layers. They're not ready just yet, and we look forward to working with you and the web community over the next few months to push them forward. We do have a particularly fun new API that's ready for exploration, and that's scroll timeline. Previously, you could create CSS animations that had a time basis and moved over a length of time. Scroll timeline lets you set scroll-based offsets and timings for animations instead. That means you can set an element to animate as you scroll down or across a page. Pretty neat. You can explore scroll timeline using the experimental web platform features flag in Canary. We have another exciting addition that recently reached its first public working draft, and that's CSS nesting. Nesting is a syntactic sugar that brings one of the most popular features of CSS preprocessors to the web, stacking your styles for a cleaner developer experience. While the nesting spec will let you keep your styles tidier and more encapsulated, we recommend that you don't go more than three layers deep to ensure the best performance. We've also launched the size-adjust property for typography. This is particularly useful for preventing cumulative layout shift for core web vitals as you can adjust the default font to better match your web font. This causes less jank as the web font loads in. And last but not least, accent color just landed in Chromium and Firefox stable. Accent color is a one-line CSS superpower that gives your form controls like checkboxes and radios a theme color to match your brand. We get a lot of feature requests from developers and users alike, but one is a clear favorite, especially for those of you who love to browse the web at night. Dark mode is a popular feature we're really excited to build on, and not just because you asked for it, but because its impact extends beyond the user interface. Dark themes have shown measurable battery life savings over their light theme counterparts on OLED devices. In our lab study with a single Pixel 6 device, we found an indication that at 60% brightness, dark themes used 11% less power than light themes for OLED screens. And it's a feature that users love too. When Twitter released the first preview version of their new Twitter progressive web app, everyone said, wow, it's new and fast, but where is dark mode? So they surveyed users on what they needed to add, and users said three things, dark mode, an emoji picker, and more dark mode. So it's kind of a big deal to a lot of very vocal users. To create a dark theme, we recommend using CSS custom properties and the prefers color scheme media feature, which is supported in all evergreen browsers. This lets you swap theme colors in and out based on what your users prefer, a core part of our new responsive framework and set of goals. If you need help getting dark mode set up the way you like it, there's some excellent new guidance from the material design team via their research on building beautiful dark themes. This includes how to adjust depth by using lightness instead of shadows, how to adjust color vibrancy to reduce visual vibration and more. But to make it even easier for your team, Chrome is working on a machine learning aided auto dark algorithm feature. This feature will include auto dark end websites, along with a few affordances to opt out of the auto dark functionality on a more granular level. We're still in the early stages of feature development, and we need your help to get it right. To try it out now, you can open the DevTools rendering panel in Chrome Canary and enable auto dark mode emulation. Check out the link to learn more and to give us your thoughts. Now I'll pass it back to Ben one last time. Thanks, Yuna. You know, we've seen a lot of change in the web over the past year, and we're still more optimistic than ever about the future of the platform across the areas we just talked about and more. In the years ahead, you can expect to see us continue to push hard to make the web more private and powerful and to provide developers with better tools and guidance to create top quality experiences for people all over the world. And a part of what makes the web so special is that it's an open, decentralized ecosystem which presents lots of ways for anyone to get involved in helping to shape its future. So we invite you to participate with this effort, whether that's through the Chromium Open Source Project, the W3C and other standards bodies, or simply following along with us on web.dev and our Chromium Dev Twitter account. And over the next couple of weeks as part of this virtual CDS 2021, we're hosting a number of workshops, group learning lounges, and one-on-one office hours where you can engage directly with the Chrome team, audit your own sites with expert guidance, give us feedback, and share your ideas for the future of the web. And with that, thank you for watching and I hope to see you again in person, sometime soon at a future Chrome Dev Summit event. Until then.