My name is Adrian Kerr. I am the manager of the Museum of Friedaire Which was a project set up by the Bloody Sunday Trust to tell the story of the events that happened in this area in the sort of late 1960s early 1970s Events which are world famous on their own the the civil rights movement the dissent in the conflict the massacre on Bloody Sunday but these are events which have always been told from The British point of view from the other point of view We needed something to balance that To tell the story from the side of the people here the people who actually live through it the people who are most affected But it's it's a community story Told from the perspective very much and very subjectively from the perspective of that community But it's this community that suffered most in the era that we're talking about So it is only right that their story their memory Be given a proper Presentation and that's what the museum was set up for it's vitally important that the museum is where it is We're right on the spot where the events of Bloody Sunday happened the battle the bog side was right outside the door So many of the key events happened around here When you have the opportunity to tell a story in exactly the right place It should be taken it makes a story so much more powerful when people realize that they're standing exactly where it happened And as well as the belt and we have the staff who were directly involved John whose brother was killed and who was our himself Jean whose brother was also killed so Even on the management on the board of management. It's all people who were directly involved. So it's all of this adds to The very first hand and personal account that the museum sets out to present and That people who come to the museum want to see they want to see that first-hand account They don't want an academic version of this though the personal account is so much better and because we have The opportunity to do that through the site through the people through the artifacts then That is the way we have to tell the story the role of this museum is to present this community story Like I said before it's it's an internationally known story. It's been written about for decades People's image of this community is based on that story And it's only fair that this community has the opportunity to Give their version of those events that is how they're being judged when people hear the name bog side around the world They're thinking of the late 60s the early 70s when the bog side was the center of world news. It was a violent time People need to know the truth of that where the violence came from you know This community has been labeled because of those years And it's only fair that they have the opportunity to answer that and show why all of this happened from their own perspective A lot of the people around here a lot of the older ones live through these events You know, they're still part of our lives. They're not history they're still affecting us every day and People want thankfully now people want to learn about it People are traveling from all over the world to learn firsthand what happened here the proper account of what happened here not the media Account that they've been given for years, which was very very best towards the British side and people here. I think are glad That there is an opportunity now for people from all over the world To learn the truth about what happened here. Not what we're told over the years But what the actual truth was remembering and commemorating and resolving the past is a vital step towards healing it because You know in the north we have a very very diverse range of perceptions of history We're never going to agree on all these different perceptions One man's terrorist another man's freedom fighter the usual cliche. I Don't think the point is that we have to agree What we have to do is reach a point where we can discuss the differences in history and understand and acknowledge the other person's point of view Before we can do that we need to present all those different points of view, you know and people need to be able to present it in their own way The need to have the freedom to be honest about what they're saying whether that offends others or not and We need to reach a point where we can go and look at all these different perspectives of history Not necessarily agree with them all we definitely won't agree with them all but We need to be open to understand and acknowledge and what others experienced So we can discuss it argue about it whatever but It becomes Something we all accept rather than something that we've heard about we have always had a good relationship with the Union's community I mean we work with the apprentice boys museum, which would be a manifestation of a Unionist-oriented history though not of the recent conflict We have had numerous groups from within the Unionist community visit in the museum and Like I said, we don't expect them to come here and agree with everything we're saying in the museum We just hope that they will come here and understand it And that's the experience we've had so far that when Unionists come to the museum They realize it's a museum about human rights, about civil rights. It's not a political museum And that's where we get some really interesting discussions from people who We're not preaching to the converted then we're talking to people who we need to understand Recently and this is where I get on to one of my favorite rants the so-called National Museum in the north opened a gallery on the recent conflict and Because it's government sponsored government run has to satisfy everyone has to offend no one Has ended up being totally bland and asinine and as a complete waste of space in my opinion It gives a version of conflict that is It's just cold facts and figures. There's no human feeling on it And I don't think there's any point in doing this unless you allow that human feeling to come through This is a story about people All of the stories that need to be told about the north about the conflict here are stories about people And the recent stories they can't be told in a cold academic way. They're not facts and figures The reality is for centuries the walls were what kept Catholics out and protected Protestants That's gone centuries ago but To a certain degree the walls are still seen as a symbol of that the way that they look down on the bog side the way it's They're like a symbol of the old Unionist order looking down on nationalists Now this is symbolism based on history of centuries ago In reality now the walls are a tourist attraction You know, everybody goes up in the walls. Everybody walks around them You know the blog the whole city, but there is still some vestige that old history attached to them, which is the exclusion The walls were built to keep Catholics out that Our regional government can't come up with a policy on how to remember the past Because they've all got such different viewpoints of it. They can't even agree who a victim of the conflict is I mean from a republican point of view everyone who died during a conflict is a victim and equal Unionists won't accept that for instance a member of the IRA Who died on active service can't be seen as a victim. This say he's a criminal Then we've got the rule of Britain and all of this who are still in denial That they were a part of the conflict They still argue the point that they were a peacekeeping force here between two warren tribes, which is complete rubbish so and then we have individuals and organizations who Are obstructing any sort of proper Discussion of the past because they wish to hide or minimize their own role in it So This is a debate that's been going on for years and there's years left in it Not only of how we deal with the past in terms of dealing with unsolved crimes or whatever from the conflict But how we deal with it in terms of telling the history and all none of that Is being resolved at the moment. There's just no agreement Between the governing parties in the north as to how we can do it And there's no prospect of any agreement The two sides are so far apart on it. My own opinion is that Museums like this are as I've said earlier doesn't have to be museums. It can be other sorts of projects sort of ground level community based Initiatives for remembrance and memory Are what we need not something coming from a government who have an axe to grind and who will Have a bias one way or another but Let the communities do it themselves where we know what the bias is We know a loyalist community is going to tell a loyalist story We know a republican community is going to tell a republican story. That's the way it should be, but that's honest You know if we at least it's honest remembrance what we're planning on and hoping to start Within hopefully the next six seven months Is an extension of the museum what we have at the moment is We've got the central exhibition and it works But we do so much work with school groups. We need a space for that We have a fantastic documentary archive Which is great for research purposes, but i'm the only person that's got a key to that archive no one else can study it except me at the moment And we just need a space for temporary exhibitions for conferences stuff like that And that's that's what the plan is hopefully we'll start at sometime early next year And that'll mean we can do all the work about remembrance and education Around this story on this site on their own history we could actually host Displayers like that And bring not only histories that we agree with but even histories that we also disagree with We can bring them into the museum and have them on display here and Let this community come and see what other we we want people to come to this museum to see what this community has experienced But it's also important that this community can see what other communities have experienced So if we could bring in exhibitions from loyalist unionist areas in here So people from around here could come and see them. They'll be They're all small steps along the route to resolution, but they're vital steps. There are generations who have already been damaged by the conflict But there are generations to come who haven't And we don't want to have to leave it to them to resolve what we went through If we can resolve it now then Our children grandchildren don't have to So it doesn't drag on in the other generations, you know since The beginning of the peace process on the ceasefire is 94 The role of the european union here has largely been to try and Buy peace in the north. We are coming up to our fourth round of peace funding And that has been Over the past 20 odd years has largely gone to projects working towards reconciliation shared future cross community projects stuff like that so For us and our own Procure little conflict Europe has been a source of funding To try and help us resolve these issues And that's really it. We're so absorbed in our own conflict here And we're looking at our own memories our own memorialization There's very little thought of what's going on outside even A lot of the loyal order marches during the summer Are actually commemorations of like the battle of saum and stuff like that So on one level they're linked to wider european remembrance But there is much a part of unionists here celebrating how loyal they were to britain And therefore how disloyal the nationalists were So again, even while they're looking at a wider european conflict They're very self-centered on the north people here And sure it's probably the same with other conflict situations. We're so focused on our own That we're not looking at what's going on outside. It's only when i've started Becoming involved in this project that i found out that there is a A european dev remembrance for victims of terrorism now Here where the word terrorist is thrown about all over the place mainly at republicans by unionists You would think there'd be some capital made out of a european white dead or a member of victims of terrorism I only found out it existed a couple of weeks ago I mean i've been working on memory And reconciliation issues for most of my adult life unionists constantly use the word terrorist here. They end up republicans I mean speaking as me not as the manager of the museum. I am an Irish republican I don't See Irish republican paramilitaries as terrorists There are some that are in clear breach of the Geneva convention Especially state killings A number of cases have gone to the european court And These are cases where the british army or police have been involved in the killing And the court has ruled against britain And britain has just ignored The rule of the european court Now it has been ruled that Investigations carried out in the past Were not article 2 compliant because the investigators in state killings are too close to those that they are investigating britain's response to that is or was okay I will not do it again, but it doesn't look back in the when they've done in the past they argue that Only investigations undertaken since that ruling Have to be article 2 compliant and that ruling was only by 10 years ago So all of the killings during the conflict involved in the british army are the police They say well they're helping before that ruling so they're not covered back So britain has had a fairly long history Of completely ignoring The european court of human rights when it comes to the north They completely ignore amnesty international reports on their own human rights abuses here Like well any criticism of britain for its role in the conflict here britain ignores While condemning other countries for doing the same sort of thing It's got the benefit of how we can tell the story and How we can be part of trying to resolve it when you're dealing with such a recent history We're close enough to it Or we're still at that point where resolution is needed. So I believe that proper story telling proper memory can be a major help towards the The resolution of the conflict, but like I said You balance out the fact that when you're dealing with something so recent you have to be so careful There have been an awful lot of conflicts in europe especially since the second world war That to my understand they're just completely ignored in european policy and they shouldn't be there These conflicts all affect each other The vast majority of people killed in the conflict in the north of ireland died in the north of ireland But quite a few died on mainland europe It was a lot killed in britain, you know this spread beyond our borders other conflicts have spread beyond borders as well but Even when the conflict itself doesn't the impact can't through immigration and stuff like that So I don't think any of the conflicts are completely isolated the one geographic area So they shouldn't just be looked at as part of that single geographic area and I think there's always lessons to be learned and you know Pointers to be taken from how other people have got through a conflict of how they'll resolve the conflict So greater communication between different areas that have had a conflict is has to be a good thing You know if even if it's only Tips on how to bring certain people in the dialogue or anything like that. It can be fairly small or it can be right up to The issues about how to set up a government in a post-conflict situation But you learn not by going to look at other situations. So any sort of communication between different areas Any sort of joint commemorations any sort of joint remembrance. I think has to be a good thing Now whether it would work as already explained in the north we're very So focused on our own conflict that most people don't even know about the european days of remembrance one of the the things that we have here is If you want to organize an act of remembrance somebody has to organize it Depending on who you organize it here The other side is are going to be alienated a bit Yeah, if republicans try to organize a commemoration for everyone killing the conflict in the north unionists would condemn it and vice versa But if the european union were organizing something You know it was coming from outside of here There might be more chance of wider involvement Because the way we are here nobody will take part in something organized by the other side. There are ways of bringing Information and learning about different conflicts around With a wee bit of imagination so While i'm not sure About any immediate benefit of european wide remembrance I think there would eventually be a benefit from it So It's something i would certainly support I'm not sure how It's something i think should happen, but i can't describe exactly how i think it should happen it's still very very vague but There could definitely be a benefit in In a wider european remembrance policy to take in all the conflicts And there's also an insult in the fact that there isn't


If you don't value yourself, other people are definitely going to take advantage of you, and you can end up with all these contracts. If you want to make $83,000 a month and you only charge 300 bucks, like a lot of people teach you. Let's do the math here. This is real painful. Okay, you want to make $83,000 a month, which is a million a year, divided by $300? You're going to have to have 276 customers, which is unrealistic. You're not going to have 276 customers, man. You're just not.


I'm not sure how many of you have heard of Josh Mandel. We talked about him on the program before He's running against Morgan Harper now.  I will be pausing this quite a bit here But we we have to we have to check this out. By the way, I believe comments are disabled here Yeah, comments are turned off. You can't see it, but comments are turned off So that's always a good sign that you're confident in your message when you turn off comments But nonetheless, let's watch his ad critical race theory is crap So that's how the ad starts. I don't know who this lady is Regina McManus, why do we just have like some random person saying critical race theory is crap? Who are you lady? Maybe I'll Google her real real quick because I don't know who this is. So Regina McManus It's so weird. You might as well start the ad with pineapple belongs on pizza or doesn't belong on pizza I just don't understand So I don't even there's like multiple Regina McManus's that are popping up and I feel like Is this the person a Girl should be three things something sassy and a Republican false a girl should not be a Republican Like is this literally just a random person? It kind of looks like that person who is Regina McManus Why would you just put this random person in your ad? That's so strange to me But you know, we're just like one second in and I already have a lot of questions But let's continue.    Congratulations. Great What's the point of this now? If you notice his head It's a completely different color than his hands So when I first saw this I literally Like I saw a face to genuinely because I thought no he did not Please do not tell me he photoshopped his white face on a picture of a black man Did he do that? Because if you look at this It looks like he did that does it not So I'm sitting here thinking He's he's shameless. I mean if anyone would do this it would be Josh Mandel, right? but but Turns out it's fake news Snopes actually did a fact check about this did Mandel forget to photoshop his hands in a campaign ad because you'd think okay If you're gonna photoshop your head onto somebody else's body Wouldn't you make sure you get the hands? But they say false now I Was in disbelief when I saw this, you know I was feeling a little bit of cognitive dissonance because I thought there's very clearly two different colors here like Something is going on. It's it's a bad photoshop. It's something right but When you take a look at the original image where they did not apply the filter for this ad It does look more natural right so the filter that they applied looked to be like a filter that darkened it I don't know specifically what filter it was but you can see That this filter makes the lower portion of the image Darker right so I'm not sure if it's like a vignette or something like that But his hands are absolutely darker here than they are in the original photo So it definitely I'm gonna have to say it's fake news But the thought that he would do something like that I wouldn't put it past him but in this instance He is innocent doesn't take away from the stupidity of this ad But the fact that so many people are thinking that he photoshopped his head onto somebody else's body is Hilarious I Love this. It's not true. Unfortunately, but the ad is still dumb. So let's let's finish the ad here. I Didn't do two tours in Anbar province fighting alongside Marines of every color to come home These are literally like these two pictures right here by the way I'm probably like the only pictures that he's ever taken with black people. That's why he put them in Otherwise if there were more pictures, he would have put them all in here. I just it's so weird I'm not racist. Look. It's so straight like stop doing this. You all have to stop doing this.   I served with trans people I served with women like this is just gonna be his thing, right? It's so weird, but I'm not racist. I have a black friend is still a thing that we see consistently It's so strange. And first of all, this is his ad. Why is he bringing this up?  So you just put this front and center.   Yeah, some of his best friends are black. Yeah, Josh I don't know how old he is. He looks like he's probably like an older millennial No millennial has any friends black or white. You have no friends. You're lonely.   See this is a picture of him and his husband.  I mean look at this motherfucker. Look at that face.  It's inexplicable.   What does that even mean?  So you're against regulations with regard to firearms.  Subvert the Constitution's you know a separation between church and state. I don't know what that means pro Trump. What does that mean? I mean you support his policies. Which one's in particular does Trump even know what policy supports What does this mean like this is a terrible slogan?  Would you introduce and co-sponsor if you were elected to Congress? What exactly are you running for Congress? I just I feel like there's got to be more here, right? But this is it. He's probably more substantive than 90% of Republicans running for Congress, which is sad, right? Josh Mandel and I approve this message you want to fight her send in the Marine.  It just makes you look like a simpleton.   Nobody cares about your opinion. Who are you? Who are you? So here's this random woman. He's like, hey, can you do me a favor lady on the street?    Okay. Cool


Crew members of USS Cowpens and USS Antietam patiently wait to board their new homes as their commanding officers exchange honors during a hull swap ceremony. The Cowpens and Antietam hull swap is part of the Navy's long range plan to upgrade the guided missile cruiser class of ships and put the most capable units forward in this region. Antietam, along with more than 200 new crew members, will replace the Cowpens, which has served more than a decade of forward deployed naval service. It's been a great exchange of command. Both crews have worked really extremely well together and couldn't have asked for a better ship and a better turnover as far as this process went. Navy ships are required to periodically rotate in and out of the Pacific area of responsibility in order to maintain a required level of combat readiness. Petty Officer Michael Storey, Yacosca Naval Base, Japan.


Joe, what are your thoughts on RFK Juniors presidential campaign? Love it. I hope when the DNC screws him over and screws over most Americans by not allowing debates and not allowing to allow him to be represented for DNC, he decides to run for president as an independent as long as it doesn't get assassinated. Right? But I love it. He's our RFK Juniors already come out and said he's going to pardon Snowden, Assange and multiple other whistleblowers. He wants to hold pharmaceutical companies accountable for their crimes. He wants to stop the war in Ukraine. Fuck, that's it. Like, what's there not to like? Plutonic floors. Art yo, Mufsk, Mufsk. Art, art yo, Mufsk. Art yo, Mufsk. Art yo, Mufsk. That's hard. Like Elder Gods pronunciation better. Hilarious. The smell of fruit loops. That fruity wilderness. Ha ha. Prowler, the only Democrat worth voting for is always a Kennedy, except Ted. For some reason, Audemars didn't like. I wonder why.  I like the simplified version of Elder Gods. Art, art yo, art yo, Mufsk. Oh, what was Elder Gods? Hold on. Oh, I can't find it. Art tour, Mufsk. Art tour, Mufsk. That's way easier. Cheryl, oh, I just learned that Charles Eisenstein is helping his campaign. That's a huge plus for me. Is it? I don't think I know Charles Eisenstein. Yeah, Cheryl? That's cool. RFK Juniors saying all the right things and doing all the right things so far that I've seen, right? And, and one of the things that makes me want to like him more is they're trying to gaslight him. They're trying to silence him. They're attacking him. Everybody's attacking him. The right is attacking him. The woke is attacking him. The the DNC is attacking him.  We just fantastic baby knights. I'm European so it's not much on the news here. Can someone explain RFK Juniors campaign? Whose side is he on? What does he stand for? Those are three things, baby knights. He's against mandating injections. He's against immunity from pharmaceutical companies. He's against the Ukrainian war. He knows the history of it. He knows that it was a completely unnecessary war that was pushed by the West. Okay, and he wants to pardon whistleblowers across the board. Huge whistleblowers. Reality winters, reality winner, Snowden, Assange, a whole bunch of them, right? And he wants to get a get a hold on the get rid of the oligarchs that are in control of the US government right now. Like win, win, win so far, right? Sergei Einstein was a Soviet filmmaker. Was he? Not the guy. Cheryl, I still think he should run as an independent. I hope if when he does get the DNC nod that he does. Yeah, I hope so too. If he doesn't run as an independent, like I don't know why he wouldn't run as an independent. Prowler, he's anti-CIA for obvious reason and that is enough for me. Yeah, and he came out and said, yeah, the CIA had a hand to play in the assassination or of JFK of his uncle, right? He knows that the CIA had a hand to play in the assassination of his dad, but he can't go that far yet, right? So it's a win, win, win. Baby, nice dad. That sounds pretty good. Hopefully he won't get killed if he gets a lot of votes. Yeah, if he gets killed, man, I would be, well, let's see what happens. But hopefully American people do something about it. Cuckoo, cuckoo, cuckoo, cuckoo. So good, so good. I made this this morning. Very good. The best food in the world, I swear. I've got you so much of this.


Hello there everyone and welcome. This is Melissa Arma with the stock swishing and we're here reviewing Apple What a run this had this was such a great call And it was like one of those other crazy Melissa calls It seems impossible that it would work and then it's huge It's called it here in the 28th in the morning shot up there made a brand new all-time high I called the 220 calls expiring September 7th went over to 20 Ran up here and and this was a huge run I mean the stock was heading clearly to 225 got very very close to 2349 and look at this today This is I mean no one's got to do 30 talk about a dream target 228 26. I Mean I love that I know how to do this But then in the case of this was an option call now you could have day traded Apple but I call this as an option call because the price point and And sometimes it's it's cheaper and you could take more size when you do an option and something that's expensive I used my same gap rating method everything that I do whether it's Calling the day trades the swing trades the option trades They're all based on my methodology my system in the 26 point rating system for golden gaps So I saw this gap saw the gap in Apple and I made the call And I don't know how many people did it because I gotta be honest with you people probably thought it was too extended and Didn't do it and they're probably kicking themselves in the butt today or yesterday even Anyways, really nice call I will do a PowerPoint in this as soon as I have time it might be Friday It might be over the weekend just to show you what you could have risked and what you could have made in this But you know roughly you could have paid a buck 75 and sold it for 850 so that is a beautiful trade So that means you would have made six point seven five on that in profit and actually the risk to reward here Just let me figure that out for you right now since I'm looking at this risk to reward in Apple specifically was Is that right? This is a lot more than I thought but we see the numbers. Yeah 3.8 So again, not every train goes to the dream target, but you absolutely get some that do and This and the market actually were two recent examples where they went to the dream target So you you'll have this I mean I this could still keep going again It's got another week But based on the fact we're going to holiday weekend based on the run up this had based on the fact This went eight dollars through the strike. I think the best thing to do was to be out For those people that did do it. Anyways, congratulations to everyone that did this trade on the options letter And if you'd like more information to sign up for the options letter, you can email me at Melissa at the stocks wish calm It's three grand for the entire year. You get all the trades emailed to you and Congratulations everyone that did it. Have a great weekend


Great, so good evening everyone. It's great to see you all back up so last in time three of Japan Research Center lecture series. My name is Satana Suzuki. I belong to East Asian languages and cultures department specializing in modern Japan and also advanced Japanese. I am actually standing in for the chair of the JLC, Fabio Gigi, who sadly can't be here because of a family agreement and he sent his apologies. He would have liked to be obviously. So I'm very honored to introduce the speaker for tonight, Professor Kawakami Masa, Masa Naos. From the School of Economics and Management at Hyogo University, Japan. So, Professor Kawakami is currently a visiting professor at JLC and he has published many, many books on 11 books, many books in mind. And business modeling and also monetization. And he has also been an advisor for many major companies, you know, entertainment companies and manufacturers and also something else. Yeah, yeah, things like that. But anyway, he's talked tonight. Yeah, so he's trying to reinvent and create business models, right? Yeah. So he's talked tonight based the title of leveraging the strengths of Japanese companies and your and you to profit doing what you love. Sounds great. So please do take it away. Thank you. Now my turn. Okay. So, how are you doing? Yeah. I'm delighted to address you all today. Yeah, thank you. And thank you for having me at JLC member and yeah, Satona and Fabio. Unfortunately, he's not here. Yeah, and thank you for your source University of London. Okay. Good to talk to you about innovative business thinking. Yes. By the end of this speech, you will be familiar with the characteristics of Japanese companies and Japanese attitude towards business. And more importantly, how to overcome them. And at the same time, learning these things will enable you to make a living doing what you love. So before we get into theoretical things, listen to this story. Long time ago, in a rural part of Japan. Yeah. Have you just kind of an image of something? No. Yes. An engineer. He had graduated from high school and set up a small signage company. He works so hard and had enough customers to make a living. Like many entrepreneurs, he really likes and pop culture and knows more about the games in the animations. And so, he was just a hobby, not job like I am people. So, but his passion for pop culture was growing uncontrollably. So one day he consulted a business expert about his source and the expert has some surprising work for him. You should make your business out of what you want to do. And then figure out how you are going to make money from it. You need some tips on that. So we'll figure it out together. Yeah. I'm your father. He struggled to come up with his own profiting way. Six months later, he launched his first business in Japanese pop culture. He became the world's most famous designer in pop culture, especially in the cosplay field. You know cosplay? Okay. And nowadays he's joining not only animation or game projects, but musicals or films. Finally, he has got to generate profits while making a world better place through what he loves. Both sales and profits have almost doubled since then. And they all lived happy ever after. Yeah. The thing is, yeah, this story is based on the truth. The engineer is named Takumi Ori. Yeah. Takumi is his first name and Ori is his surname. Now let's look at himself in depth. So he was born and grew up in Takasago City of Hyogo near Kobe in Japan. He started his factory for industrial signage, which is for restaurants, retailers, or companies, and so on. He called B2B, yeah, that business so-called B2B, a business-to-business, yes. And not just his business, as a number of customers increases gradually the competition increases and dangers profits. In the meantime, he became a bit more unmotivated by the business because what he really loves is not producing signages. He talked to a business expert and he strung his business towards what he really wanted to do. And he named his business, yeah, Takumi Amelie. You know, okay, Amelie, yes. Yeah, and I'm a creator, I'm a maker or something like that. So, back then cosplayers used real karma made of heavy weight and material like steel. And I want to use cheap look armor because of their portability. So like that, yeah. She's a cosplayer. And actually, she's also a vice president of Takumi's company, yes, now. And yeah, and he could succeed to produce real look lightweight armor made of plastics. And why he has so many competitors in signage, yeah, like this, and absolutely no one in cosplay. He didn't just propose a product. He thought about how it would make a profit for the company as a whole. And take a look at these armors and his workplace has entirely changed. In his sense, bowling every day becomes much more interesting. So, and in his sense, yeah, for example, yeah, back to him, we can buy a cosplay armor made by Takumi at convenience store at 7-Even, you know. Yeah, I'm not joking. Yes. Yeah, I'm serious. And as you can see it above the bookshelf, bookshelf, and yeah, you can see the armors. And again, in his sense, bowling every day life, every day becomes more much more interesting. So, and in his sense, yeah, during pandemic, we are forced to set partitions in schools or offices like this, yeah, same as source. Dispartitions, yes. And a normal partition is something like this, isn't it? They are annoying and both of them. It seems like, please don't visit. Yeah, doesn't it? So, in his sense, this is what happens. Yeah, this is the one. Yeah, someone in circle. Yeah, mahoujin in Japanese, yes. Yeah, like that. Yeah, he is Takumi. Yes, nice. In his sense, yes, this is what happens. So, human summoning, human summoning is something evil or fantastic by this partition, yes.  Yes, our busy partition. Yes, that's a cow, go, go, go, go, go, go, go, go through. Yes. And yeah, now here's Takumi, yes. It's like a super Saiyan or something like that. Manga partition. Yes, like that. Yes. Yeah, finally he became a monster or something like that. Okay. And yeah, and a normal partition costs about 30 pounds or something. And Takumi's on the other hand costs around 120. Yes, this is four times the price of an ordinary partition. Yes. But these are like hot kicks. Customization available for 150. Yeah, how about it? There's only one reason why can he develop something like this. It is because he's doing what he really loves. And he is now famous all over the world. Yeah, you know, yeah, this is an animation magazine in France. And yeah, so popular magazine. So now he is so well known that animation magazine France has taken up his business these days. Yeah, like this. Yeah. Yeah, so famous cosplay maker. So he appears invincible. Yeah, in this field. His secret to profiting is not just to sell products at higher places. And he planned to generally profits, make himself IP, you know, the intellectual property. Yes, himself is intellectual property. So I'm get involved in larger projects while selling these high margin products. High margin products have been bringing him enough cash for research. And this project and this profit generation logic has worked well for these nine years. And finally, you know this one. Yeah, right. Thank you. And he finally he participated in the animation project with Square Enix called near automata. Adapted, yeah, adapted into from the same game title. And as a number creator, designing real weapons and converting them to 2D. Yes. So he has been working with Square Enix and any plates, you know any plates. Yes. Yeah, his works. Yeah, yeah. He's works in any place. Yeah, any place is also well known for their smash hit, you know, so called Kimetsu no Yaiba. Yes. They mostly are in English. Okay. So his skills in armor production were instrumental in the realism of the animations. And he was involved in the stage production or the musical W7 casino lawyer, you know, casino lawyer, and in Japan, the Takarazuka Kageki. Yes, in the stage adaptation or the James Bond film, then is his technologies and the thought and specialties. And so far, he expanded and his business into a play for all areas while focusing on cosplay gear and game profit as a whole. This is his idea of a profit innovation and has been successful. And so far, this is, yeah, this is the event title of my presentation. So, how we all this over in the attracted enough. Yeah. Okay, so it works. And what I want to tell you about is. Yes, we always think of living with what we love. But just focusing on what we love doesn't make a living. Except for a few extraordinary people. Extraordinary people are the players in the top 1% or less. Yeah, every field. They are either gifted, brilliant, very lucky, or all already above. Unfortunately, this is the truth. How should the other 99% make a living. So, yeah, how do you achieve it? What do you think of, I have a solution business model. Yeah, so cold business model. This is a theme I've been researching and advising practitioners on. I believe it works for everybody in this hall right now. For example, for professors or the college student, or business people, or everybody. I hope it will be helpful for you to think about your own life. And a final main title again. So, by the way, let me introduce myself briefly. Okay. Yeah, I'm Master Kawakami, and I'm a scholar and a professor at the University of Hyowo, and a visiting scholar at Soros University of London. And I'm an advisor. So, I've been involved with the projects as an advisor for, yeah, or director supporting their business modeling. 30 companies or more. Yeah, I've been working with. I've been working with automobile companies in Japan or electronics companies or appliance companies in Japan. And result, result hotel or entertainment company or sports company. Yes. And in Europe, yeah, I've been working with a shoemaker in Germany. So, and watchmaker in Switzerland. And to tell the truth, Takumi's advisor was me. And here, finally, the foreshadowing was recovered. Maybe today Takumi is there and on it. Yeah, online, maybe. So, yeah, anyway, and now I am so also at a giving your advice is to four companies in London now, including a skyrocketing startups. And I'm also an author of even books regarding business model and monetizing. Yes. Yes. That's it. And, and the reason why I research these things is. Yeah, long story short. My father was an entrepreneur and a pro player. When I was three years about age, my father went bankrupt. And what do you think of? Yeah, I was so shocked. So that brought me to research on business. However, we have now we've had a no success logics on the business model or monetizing yet. The theories are not easy for a practitioner to use. And then I'm keep fighting until business model thinking becomes the norm. So, my motor is simple but pragmatic tools for everybody. Like, during this church, there's no end to it. Yes. It is my great pleasure to have found such a tough life's work like, and to you guys. Yes. And now I hear some simple business model ideas. I've systemized so far in a nutshell business model is a framework for making money. It was, it was a remembering, isn't it? So it enables companies to profit while satisfying customers. You must want to please someone else with what you love. You should be what you really love. We call it customer value proposition. Obligated as a CVP. Including this, a business model is made up of three elements with the initials PRO flow. Profiting means make a living. So profit generation. And if we want to implement the plan successfully, then you need to create a process. Yes, it's better to keep in mind as a triple plus. Yes. From business model perspective. Yeah, this perspective. Yes. I have nothing but concerns about Japanese companies. The question is very simple. Where have they disappeared to. So take a look at the ranking. Take a look at this ranking. More than 30 years ago, Japanese companies were really, really, really strong. Yes, in terms of market value, it's 21 of the world top 30 companies, Japanese companies, you know, the orange ones. Yeah, great. Yeah, yeah, it's a golden age of Japanese companies. On the other hand, what happened, what had happened to you at this city four years later. Yeah, look at the ranking from this year. Where are the orange ones. It means they've completely lost their position in the world. Where on earth have they disappeared to. All right, let's zoom out a bit more on the same ranking. Yeah, that way we could find Japanese companies. Okay, this is the one to begin with the 1989 rankings shows that essentially 32 out of 50 companies were Japanese ones. I have to say again, wow. They are not there after all upset. In 2023, the most valuable Japanese company is Toyota. But even so, it is still slightly ranked 50 to 50 second in a world. Even though Toyota has sold the most cars all over the world for three years in a row. Somehow Tesla is ranked in as seven. Yes, today ranked at 22nd. And yeah, 10 million cars, 10 million automobiles is sold. But Tesla, yes, Tesla is ranked in seventh. And which sells only 12% of Toyota sales. It is the only company in the top 50. In the automotive industry. This mystery will be solved later in this lecture. And anyway, such a sad result for the Japanese. As the example Toyota shows here, and even though Japanese products or contents are still strong. So, yeah, even in London, we can see you are playing a PS5 or eating sushi. Driving Toyota's automobiles. And enjoying Japanese contents. Yeah, Kimetsu no Yaiba. Yes. Then how come they disappeared. The answer is Japanese companies have not fully harvested their profits. I'm not saying that they should make a living from other businesses, but saying they can monetize other parts of what they are doing now. This is my message today. And when it comes to Japanese product, yeah, what is your image. Yeah, it is, yeah, in my opinion, it is process. It makes the greatest contribution to the result of Japanese companies. Process is the very strongest of the Japanese company. It consists of good imitation, manual dexterity. Teamwork. Patience. And punctuality. Yes. But as you probably know, by now, and this is not enough to make a business work well. So, yeah, the process. Yeah, as I told you earlier, from the business model framework process is not enough to work your business.  Now Japanese companies have been recognizing the importance of customer by position. It determines the qualities of products so it's being strongly promoted in the name of marketing. Now question, what is the component left behind in the business model framework. Do you remember? Remember, okay. Yes. This is a very missing component in the success of Japanese companies. It's not enough. Somehow Japanese companies have been still this leading profiting. Perhaps opening may sound selfish and demeaning in Japan. Yes, more gay in Japanese. But on the other hand, the top 30 companies in a 2020s are also making a difference to profit generation. Yeah, and that is that disruptors innovate profiting, which are named profit innovation. Yes. Innovation is not just about a proposition or products or process. Yeah, product innovation is easy to understand. Yeah, the iPhone or yeah, is innovation. So yeah, apps, Instagram or something like that. You can see everywhere, everything everywhere. But process is also understandable. Just in time, Toyota is building automobile systems. Yes, the efficiency, yes, the process. But yeah, profiting is left behind. But it is because many of them practice profit innovation in secret. So after this, you will see the example of US companies as successful cases, but not because I believe they are the best. Yes. But yeah, many of them practice and profit innovation in secret in fact that all we need is to run growing companies have been changing their profit patterns dynamically. Then I want to share with about what to do is to get an idea of profit innovation. Let's take a look at how to generate profits from the proposition or what you love from despite onwards and we will look at what Japanese companies should do. This is actually a useful way for you and me to think about how we approach our work. So how to profit? A question thinking, if you want to profit, what do you do? What do you do? So sell products? Yes. Is a good answer. Yes, sell products. Yes, product selling is a way to make money. Yeah, profit is price minus cost. This is a fundamental principle, but it's not the only way to profit. And it's old school. Unfortunately. But yeah, everybody likes this profit generation logic. So how to profit better. The world is already full of different profit patterns. For example, are dynamic blessing or by product. Yeah, so well known profit patterns, they're matchmaking or subscription. Remember sip and a freemium. You know, freemium. Have you ever heard of? No. But yeah, absolutely, you know, open your mobile phones. And a count the number of apps you haven't paid for. Yeah. Why you didn't you didn't pay, but a company's mega profit. Why? That is a key to freemium. So those are, yeah, the most popular profile pattern in digital startups. Yeah, free and premium. Somebody paid the premium. Yes, but almost all people don't pay. Yes, that's the freemium. We have already known some kind of forfeiting. So, wouldn't you like to know how many profit patterns there are in total. Even if only the most prominent ones. I have system as them logically. This is the one. Yes. These are typical patterns that somebody has already developed so far. And I arranged them in my book. Knowing only these things will ensure that you are not left behind in time. Subscription. Yes, subscription is there. Yes. Subscription. Dynamic pricing. Dynamic pricing. Yes. Yes. Thank you. Yes. And a freemium is 19. And yeah. Membership. Membership 19. Yeah, the freemium at 12. 20 years. All up here in the diagram. And some of these might have already been adopted by you or your friends as students or teacher. For example, office worker. Office worker, yeah, out of the 12. Because companies pay. Yeah, you at a monthly. It's a subscription. And a part-time worker 14. 14 is pay as you go. Yeah. Pay as office uses wasn't there. Okay. Yeah. Yeah. We can see the museums. In London. And adapts. 20. Yeah. In London. Yeah, free museum. But yeah, yeah, you will pay for the exhibition or something like that. So it's a freemium. And yeah, museums are membership. Yes. And. Pay in advance. Yeah, annual membership fee or something like that. Yeah. For 28. Yes, it's a donation or something like that. And college. Yes. Of course, 12. Yeah, you're paying a tuition. Yeah, and a seasonally or yeah, yeah, annually or something like that. So. Yes. And anyway, if you were studied one by one every day. You must have these 30 patterns in a month. Yeah. I did a description of these follows. Okay, here's the explanation of the 30. If you're interested in these patterns, you can take a photo. Okay. I'll use that time to give you some tips. The point is disruptors know different ways of making money. Not only from the profiting, not only from the main target. Not only from the main products, not only from the right now. Does it make sense. Yes. This is the way to create the new brand new profit patterns. Then how about Japanese companies? Yes. How about Japanese companies? Okay. Almost all former top ranked Japanese companies. Here is a manufacturing companies. And have been adopting. Yes. Just one. And number one. Actually, it is the most conservative way to recoup their cost. That's Japan. I'm in place at all. Yes. Yeah. They don't like a loss or waste at all. Yeah. Okay. So in this way, they have such a success stories. The thing is, product selling is not the only way to generally profit. Despite all these patterns, Japanese companies tend to stick to just one. We still have at least 20, 29 ways. And this tendency is not limited to product selling. The same is true of other industries. Yeah, we can see other industry. Yeah, the same thing in other industries. So companies in the same industry tend to adopt the same one pattern. Yes, one industry, one pattern. This is known as an industry practice. In Japan, where there is a strong peer pressure. So we feel comfortable when we follow convention. For example, publishers of manga. You know, the Kimetsu Mori, I've a show that Shueisha or yeah. Okay, okay. Publishers manga have adapted 22. Contents your intro topic properties. And such tendencies are not limited to Japan. Yeah. In your British companies or yeah, maybe British publishers, maybe it's the same, but often finding industries that log behind innovation. By the way, how about the UK? Yeah, UK company. Look at the UK companies that we all know. Max and Spencer's bubbly or not Mason or Astrazeneca or pharmaceutical company. Yeah, they are surprisingly employing number one on the. Yes, in manufacturing industry, and even the UK companies tend to adopt number one. It makes me wonder if the UK has the same programs as Japan. Potentially. Yeah, I'd be worried. Now what should we do. Take a look at the showcases of successful companies. Yes, US companies, but yeah, I'm sorry US company. Yeah, they're good at profiting so. Yeah, for example, you have a short case. You know, do we introduce creative cloud? You know, so because do we wanted to transform their profiting originally from one to 12. Yes. Yes, that's it. Maybe it's in 2013. Yes, the drastically changed their profit patterns. And then the example is, yes, we all know Apple. Apple. What is Apple famous for? Yes, iPhone. Yes, so tonight. Yes, I found. So pop quiz. What is the second largest category of sales after iPhone. Now let's take a survey. Okay. Make sure you raise your hand and for one of them. And there are four options. Okay, iPad. Macintosh. Well of us. And including a which is yes, which yes, and the other. Okay, there's a hand if you. Yeah. Okay, there's a handy if you think it's an iPad. Thank you. Thank you. Raise your hand. If you think it's a Mac. Macintosh. Oh, thank you. Thank you. Raise your hand if you think it's a watch or yeah, well. No. Okay, so, okay. And a little handy if you think it's something else. Well played. Thank you. Yes. The answer is something else. It's service, you know, service. So, and services are including Apple Music, or iTunes, or App Store, or Apple TV Plus, Apple Arcade, Apple News. Yeah, something like that. Yeah, Apple Music. Yes. Yeah, that's it. And on top of that, service is more profitable than products. Yes. Because this is, yeah, products and sales and yeah, this is the Apple's income statement. And we can see the products and the sales of products and the cost of sales. And the managing is almost 30%. But yeah, on the other hand, service is almost 70%. So, the profit pillar is a service now. Yes, by the way, you know this news. Financial Times four days ago. Yeah. And now, and as you know, Apple has announced that it has entered the banking sector, the financial sector, you know. Yeah. So, this is a part of its strategy to enhance its services. Yes, service. So, in short, they once adapted product selling, and when they invented iTunes, change their logic to 14, pay as you go subscription. After that, iCloud, Apple Music and Apple TV Plus, or yeah, something like that. You are at App Store. Yeah, I got to be popular. They introduced late subscription. You use the Apple Music or yeah, something like that. So, and now they are learning their business by membership, which combined the product with service. Yes. So, yeah, and another example. So, what is Amazon and famous for? Yes, online store. Yes. Buy something every day. Yeah, that's right. But from a profit view. Yeah, but Amazon's online store only breaks even. So, only AWS, you know, AWS. The infrastructure service, yeah, Lento, there is a cyber Lento service. Yes. Only AWS has been profitable in recent years. As you know, B2B infrastructure service. So, when viewed in terms of profit, yeah, we can see it. Yeah. So, you're so different at a scenery. So, in short, Amazon has transformed its online store profit generation from originally from product sales to long tail. Yes, it's a variety of products. Yes. Plime membership. Yeah.  Plime membership. Yeah. Plime student or something like that. So, and it has a huge leap forward by developing into 14 by AWS. It is only thanks to AWS that Amazon can exist in terms of profit. Yes. And more example, short. Tesla. In 2020, Tesla didn't make any profit. Yeah, at all, from auto movie sales alone. How did it manage to stay in business during that time? Take a guess. Yeah, the answer is, yeah. That it profited from a carbon credit, you know, carbon credit. Yes, only carbon credit. So, Tesla's real profits only from automobile is, yeah, losses. Yes, big mess, but carbon credit and make money. Yes, that is a mystery of Tesla. So, in short, that is a Elon Musk. Yeah. So Tesla profited from carbon credit from after making a loss on automobile sales sales. And now they are able to grow on their own. Tesla invented the pattern to continue to profit from software and services for cars already sold. You know, the Tesla is updating. So Tesla's car, yeah, automobile is updating. So, and subscription or something like that. So, to combine the products with the services. And one more. Marvel. You know, yes, yes, of course, no, yeah, absolutely no. Marvel is also a company which has changed the profit pattern drastically. By the way. Yeah, it's an Avengers or yeah, I remember something like that. So, did you know that Marvel once went bankrupt in 1999? Bankrupt, yeah, and so, and please remember this path. Okay. From the profitability. Take a look at the mother's profitability over the 11 years since these crops. After the crops. They started to make a profit by licensing their IPs. You know, X-Men to our 20th century Fox. Spider-Man to Sony Pictures Entertainment. And so, yeah, and a talk for Universal like that. So, and it was successful. Because of its affinity with Marvel's customer profile position. They were able to judge the list of film production and started creating their own films. And yeah, after clubs. Marvel's IP. Yeah, it's successful. So what's successful, but And yeah, they were able to judge the list of fear. Yeah, they're clear instead and started creating their own films. Yeah, that was Iron Man. Yes, as everyone knows. Well, so, ultimately, they achieved some of the most outstanding performance in history. Yes. There are always means on retail sales. Yes. Yes. Operating profit. Yeah. So, and Marvel was subsequently acquired by Disney or for four billion dollars. Yes. And 28. Yes. So these are the facts about profit innovation. Yeah, how did you like it? And the Marvel's pass. Yes, this pass. Yes. From our product selling yet comic comic sales to IPs. Yes, there are characters. And yeah, actually, they are the talent agency of characters.  So, and yeah, so nice and margin and yeah, something like that. And having heard of this. Yeah, you naturally want to know about the Takumi's profit innovations, don't you? To tell the truth, Takumi trace the same way of profit innovation as Marvel accidentally. Yes. And from Takumi Kogai, your products are in two contents. Yes, Takumi Amelie. Yeah. And I mean, the multi component means a stage production or film production or game production or something like that. Here's actually an hour consultant of entertainment industry. So, I would like to say the following. Yeah. The patterns are just past innovation and past inventions by entrepreneurs. And it's going to increase. Some of them become obsolete. Yeah. Yeah, that's simple. Because, yeah, the 30 patterns are like a dictionary. It's like it's like a dictionary. So, yeah, same as words. Yeah. And some are, yeah, continue to increase and some of them are become obsolete. And entrepreneurs are the people inventing on profit patterns. Yep.  If you feel you are in trouble and try to change profit pattern, and you should create your own profit pattern, then you can find a wonderful way of life like Takumi. And yes, and yeah, more importantly, profiting is not a goal. Japanese companies can invent their business models from profiting. And profit innovation is just a trigger, making your business model sharpen up. In the first place, and if you set out to change profit generation, we have to rethink the proposition. Furthermore, if the proposition is changed, the process has to be built from scratch. In this way, the business model is completely changed from the ground up. If this idea is applied to individuals, rather than companies, it means that what we need to do in life itself will change dramatically. And in conclusion, something like this. Yeah, if you want to live what you do, what you love, you design the business model thinking. Profiting innovation tells you how to profit from what you love. And the unprecedented ways of profiting bring new propositions, which make your business model extraordinary. And the business ideas working for Japanese companies can also work for you. Having another opportunity, I'll tell you how to create your original policy pattern. Yes, something like this. So if you would like to talk to me about your way of life, don't hesitate. Yes. I'll begin with giving an email. Yes. So thank you for listening and attention. Thank you.


Welcome to today's episode of the Mindset Mentor podcast. I'm your host Rob Dile. If you have not yet done so, hit that subscribe button so that you never miss another podcast episode.  Just put Rob Dile, R-O-B-D-I-A-L. In YouTube, we have a ton of stuff that we put on there. This podcast, but also some extra lessons as well that are shorter and more in-depth in this podcast if you want to follow us on there on YouTube. So today we're going to be diving into something called catastrophizing and I'm going to teach you how to stop catastrophizing. We're going to talk about how all of us in some sort of way end up distorting our reality by our perception and seeing things through a lens. And that actually changes our reality and we end up holding ourselves back. I always say that you don't really see what you see, you see what you're looking for. And so if you're looking for ways that things are going to end up terrible, you're always going to find ways that things are going to end up terrible. If you're looking for all of the negative in life, you're going to find all of the negative in life. If you're looking for all of the positive in life, you're going to find all of the positive in life.  So with catastrophizing, what does that mean exactly?  We all do this in some way. People who tend to have anxiety or depression end up doing this a whole lot more than the average person does, but we all do it in some sort of way. And if we think of it this way, like an example would be if you're in school and you think to yourself, oh my gosh, there's this test I'm studying for.  And that doesn't really make sense, but when you start to go down the chain of thoughts that happen, it's more like if I don't pass this test, I'm going to fail this class.   And so therefore, if I don't pass this test equals, I'm going to be a complete failure in life. And so there's all of this anxiety around a test and it automatically goes to being a complete failure. And so another example would be, you think to yourself, you get into a fight with your girlfriend or your significant other.  Now those two things don't really make sense. But when you start to go through the chain of thinking that we go down, you're like, oh, I can see how we get there because it starts with, you get into a fight with your significant other. Then it goes into, she's going to leave me. And then it goes into, if she leaves me, I'll be destroyed. And if I'm destroyed because she left me, I'll never be able to trust again. And if I'm never able to trust again, I will be alone forever. And the anxiety turns into fight or flight. And it goes from getting into a fight to thinking that you'll be alone forever. And psychologists also call catastrophizing magnifying. And so you're actually magnifying the absolute worst thing that could possibly happen when in reality, it's really not something that ends up being that bad most of the time. And if we can become aware of our thought process, we can actually start to reverse and get ourselves out of this thought process. And so, like I said, psychologists call it magnifying, is you're taking something small, and you're turning it into something massive. You're taking an ant hill, and you're making a mountain out of it. And so then it brings up the question of why do we do this? Why do we catastrophize? Well, we think in our minds, and if I'm being honest with you, this is kind of in the subconscious. We think that it's actually serving us to catastrophize. But really what ends up being is something that psychologists call a cognitive dysfunction. So it's actually a dysfunction. It's a dysfunctional function in our life is really what it is. And so we think to ourselves, I need to catastrophize. This is all subconscious. I catastrophize so that I can protect myself. If my girlfriend leaves me, then I won't be as let down because I was expecting this. If you've ever done this before where you make the worst possible outcome, so that therefore if something else happens or something a little bit less than that happens, you get into a fight, she does leave you. You're like, oh, well, I was expecting this. Or if I fail this test, I won't be as surprised or I won't be as let down because the whole time I knew this was going to happen anyways. And really what it does is it justifies us not taking the right action or even trying sometimes to do something that we want so we don't become let down. And so we're trying to justify not doing the things that we know we should do because I'm going to be let down anyways. In the short term, it ends up feeling better. Like we feel better in the short term. But when you extend this and you look at the long term consequences of catastrophizing, it ends up being really terrible. Short term feels good. Long term, it ends up being terrible for us. Because then you don't open yourself up to all of the things that you could do and all that life has for you. So an example of what this would look like is you don't start a business because you think you're going to fail. So you're thinking of starting a business. It excites you. You have a product or a service that excites you. And then you start catastrophizing of what if it fails? What if I end up homeless? What if I can't feed my children? And so in turn, you don't start the business to use it as a form of self-protection. But what you're really trying to do is you're trying to avoid failure. And you will avoid failure in the short term, which makes you feel better. But in the long term, you will never be successful in whatever it is that you want to be successful in. So in the short term, you avoid failure. But in the long term, if you're avoiding failure, you're never actually going to become successful.  And so another example of this would be you don't ask somebody out because you're afraid. And the reason why I don't want to ask somebody out is because in the short term, you won't be rejected. So it's like, OK, I can protect myself in this moment. I can protect myself today. But if you never put yourself out there and allow yourself to ask somebody out, you'll never actually overcome it. And you'll never be in a relationship. And so if you don't put yourself out there and allow yourself to possibly be rejected in the short term, you could be alone. And if you are alone and you're catastrophizing, you could be alone forever. And so catastrophizing at its core is the brain's attempt to avoid feeling. Feeling something, feeling let down, feeling failure, feeling lack of worthiness, feeling not good enough. And so what it does is your brain will imagine the worst to attempt to avoid some sort of, quote, unquote, negative feeling or feeling that we would associate with a negative on the spectrum of feelings of a negative feeling. So something happens the way that it looks like. Something happens, fight with girlfriend. And then there's something called a thinking error that happens. So there's an event. And then we think about it in an incorrect way, which would be the thinking error. And that's, OK, we were in a fight. And the immediate thinking error is, she's going to leave you. You're going to be alone forever. We've all done this in some sort of way in relationships. We get into a fight and we're like, they're definitely breaking up with me. And then you have a conversation 30 minutes later, and it's like everything's back to normal. And you're like, well, that doesn't make any sense. They didn't end up leaving me. And you realize that you were catastrophizing the whole time. So the best way to help yourself through catastrophizing, the first thing is what I always say is my thing that I think everybody in the world needs, is more self-awareness. Is you have to develop awareness around your thoughts. Because if you're feeling like somebody's going to leave you, or you're feeling like you're afraid of failure, or you're feeling something, to create a feeling, there is always a thought that precedes the feeling. So if you feel anxious, sad, depressed, whatever it is, take a step back and go, okay, how am I feeling in my body right now? Okay, I'm feeling X, Y, Z. What was the thought process that got me here? And then what you do is you actually start to go through your thought process, and I'll show you how to do this, you go through your thought process, and test it to see its validity, to see if it does hold any weight. And usually we think that if we imagine the worst, we can prevent the worst. And so that's another thing is I'm protecting myself. I'm imagining the worst possible scenario, so therefore I can protect, right? So I know people who have parents that are just like, they catastrophize all day long, and they think that by catastrophizing, they are actually helping their children, or helping themselves to get their children to not put themselves in danger or risk of being hurt or injured in some sort of way. And what happens though is really interesting. If we think, we think to ourselves that if we imagine the worst, we can prevent him. But actually what's crazy about catastrophizing is the exact opposite is true. Usually if we imagine the worst, we actually start to create worse circumstances. We attract what we're thinking about. And this isn't like me being woo wooey and talking about the law of attraction, which I do believe in, but this is actually talking about whatever you focus on you will create in your reality. If we imagine the worst, we're not protecting ourselves from the worst. We actually start to create worse circumstances. And I can tell you this because researchers have actually found that catastrophizing worsens both your mental and physical outcomes of what it is that you are catastrophizing. So it makes the situation worse. So for instance, if we go back to the example of getting into a fight with a girlfriend, right?  If you go down that route, well then when both of you calm down, what happens is if you're thinking she might leave me, she might leave me, I don't know, something's wrong here, you're going to react differently to her. You're going to close off to her. And if you close off to her, in turn, you actually start to distance yourself from her in the relationship. And if that goes long enough, she might actually leave you. So the thing that you're afraid of, you're not avoiding, you're actually creating if you do that. And so we imagine if we think about the worst, we're gonna be safer from that. But we actually start to create it. We actually invite in the thing that we're most afraid of, if that's the thing that we're focusing on. In other words, you will eventually make the situation ultimately worse than it originally is. And originally it was. So seeing the worst in anything actually invites the worst. We usually invite in exactly what we're trying to avoid. And so another example of this would be something like chronic pain, right? If somebody has chronic pain and they start to think to themselves, I'm injured, I'm injured, I'm injured. Well, this actually happened to me just so you know, and I can give you a real example. So years ago when I was 27, I was working out really hard. I was in the best shape I'd ever been, but I was like lifting really, really heavy. And I hurt both of my shoulders and both of my hips. And so I went to a physical therapist and the physical therapist said, oh yeah, you definitely have some hip damage and some shoulder damage. What we should do is we should give you an MRI. So we went, we got an MRI. And both of my shoulders and both of my hips, all four of my labrum were torn. And I had torn labrum in each shoulder and each hip and they're like, I've never seen this before. And we need to actually get you to stop working out so much so that we can start to heal your body. And so what happened was really wild. So I stopped working out and I started developing the mindset of somebody who was injured. I started thinking about it being injured. I started telling people I was injured. I stopped working out. I lost like 15 pounds of muscle. And then over time, it got worse and it got worse and it got worse and it got worse and it got worse. Eventually the physical therapist that I went to was like, hey Rob, you might have to get surgery.  Sends me to two different surgeons. Both of the surgeons said, yeah, you're absolutely gonna have to have surgery because of these torn labrum we have to fix them. Might even sort of got a real thing, 27 years old. We might even have to replace your hips at 27.   He goes, send me your workouts that the physical therapist is doing for you. We go through this whole thing and he's like the physical therapist told you to stop working out. He goes, that's the worst thing that he could have done because when you work out, you get endorphins and endorphins are natural painkillers. So what happened was I listened to the therapist, the physical therapist and because I took his, which someone in a white coat telling me as a doctor exactly what I'm supposed to do actually made me worse. Then I went to my uncle who lived in Florida. I live in Texas and he's like, no, you need to do this. And you need to start doing some functional workouts. So I started doing functional workouts and I started regaining my strength and to this day now, almost 10 years later I've never had to have surgery and everything's back to normal. But what happened was I actually started thinking that I was injured and with me thinking I was injured, I stopped taking the correct action to heal myself and when I stopped trying to heal myself and make myself better and I took on the identity of somebody who had injuries, it started getting worse and it started getting worse and it started getting worse. And so what happened was the catastrophizing actually happened for me. I'm injured, oh my God, I'm gonna need surgery, oh my God, I'm injured, I'm gonna need surgery, oh my God, I'm gonna need surgery and then eventually I go and they tell me I need surgery. When I flip my mindset to I'm somebody who's healing, I'm going to fix this, I ended up fixing it and not needing any surgery. This also happens with people who are misdiagnosed with things like, for instance, ADHD. When you look at people who are misdiagnosed with ADHD or they're misdiagnosed with depression, over 60% of people who are diagnosed with depression, over 60% are misdiagnosed with depression. So if someone goes to a doctor and they say, oh, they ask them questions for three or four minutes, yes, you're depressed, take all this medication, somebody takes that identity as somebody who is quote unquote depressed and this is not saying that there's not depressed people, absolutely are and sometimes medication is necessary for some people, but also sometimes it's good to go and get a second opinion. And so if we take the example of ADHD, right, what happens is we could say, oh, I have ADHD and it becomes my story and it becomes the truth to me and then I go, you know what, I really want to build a business but I can't build a business because I can't focus, I have ADHD, oh, I really need to get a job but you know, I got this job and I can't even focus on the job that I have now because I have ADHD and that becomes my story. I actually make my circumstances worse because of the story I take onto myself. FYI just did some stats and looked it up online just to kind of be sure before I said this but as far as ADHD diagnosis, they've gone up 30% in the past eight years and studies have found that at least 20% of people who are diagnosed with ADHD are misdiagnosed and only 4.4% of adults actually have ADHD. Another thing that's crazy that you don't hear in the news as well and there's neurologists that have found this is that people with ADHD don't have problems, they don't have problems focusing, they have problems focusing on things that they don't enjoy. Someone who has ADHD that finds something that they enjoy actually has better focus than someone who doesn't have ADHD. And so we can start to think about this and say, okay, well if I do actually truly have ADHD instead of seeing it as a deficit, how can I see it as a superpower when I find something that I'm truly interested in? And so really what it comes onto is how can I use this and instead of catastrophizing whatever the circumstance might be, how can I use this for my benefit? And so what happens is we can ask ourselves and the way that we become very aware of this is we ask ourselves, am I imagining the worst? I get into a fight with my girlfriend. Am I imagining the worst? Yeah, I imagine I'm gonna be alone forever. That doesn't make a whole lot of sense from just a fight with my girlfriend. I feel a test. Am I imagining the worst? Yeah, I'm imagining I'm gonna be a failure the rest of my life just because I feel the test. And we become aware, am I imagining the worst? And if I'm going to imagine the worst and I become aware, yes I am imagining the worst, then what I need to do is I also need to force myself to imagine the best. What's the best, if I've looked at the worst thing that could happen, let's play the game of what's the best thing that could happen? Because usually life doesn't end up being the worst as that you can imagine. It doesn't end up being the best as you imagine. Usually it ends up somewhere in the middle, right? So an example of this would be something like someone has social anxiety and they wanna go to the mall. And they imagine, oh my God, if I go to the mall though, what if I have a panic attack? And if I have a panic attack in the middle of the mall, what if I have this breakdown and everybody starts to look at me and everybody makes fun of me? And I would feel so embarrassed and they can feel the feeling right now in this moment at their house of how embarrassed they would be if they actually went through that.  I'm not gonna do it, it's just easier to stay home. I'm gonna stay home. And over time, this develops into a pattern and they end up never leaving the house sometimes. This can happen. And so if I'm going to imagine, okay that is the worst possible thing that could happen and I'm aware, because I don't feel very good, I'm aware that I'm not thinking the thoughts that I want to, I'm gonna also have to force myself to imagine the best thing that could happen and see how I feel that way, okay? Let's say I go to the mall and everything's great. And I, you know, if I do start to feel my anxiety, I can breathe through it, I can calm myself, I can remind myself that I'm safe, I have breathing exercises to help me out and I go in there and I buy what I want. And after I buy the thing that I need to get, I'm gonna see a friend. And what if I see a friend I haven't seen in a while and we go to coffee and we have coffee and we talk and we catch up and I have this amazing day. And I come home with what I need and I come home with feeling great about reconnecting with a friend. Either way, the future is uncertain, the future will always be uncertain. And we have to insert, we have to accept the uncertainty. But you have to focus more on what you want versus what you don't want. A lot of times when we catastrophize, not a lot of time, every time basically, when we catastrophize, we're thinking about the things that we do not want to happen. When in reality, we need to become aware and start thinking about the things that we do want to happen. Now there's a great example where I saw somebody, a psychologist, bring people on stage and he had two separate chairs and one of them was the don't want chair and one of them was the want chair. And he said, okay, go ahead and sit in the don't want chair.  Oh, I don't want this. I don't want to be broke. I don't want to be homeless. I don't want to be this. I don't want to be this, this, this, this, this. And they can go on a laundry list. And they said, okay, cool. Now I need you to switch chairs and go to the want chair, which is on the other side of the stage. Tell me all of the things that you want. Okay, well, I want to have a mansion and I want to be happy and I want to be rich and I want to travel, but I don't want to do this and I don't want to be at this job anymore. So maybe I have a job that I do like and then they go, whoa, whoa, whoa, whoa, hold on, hold on. We're in the want chair. We're not in the don't want chair. You got to stop talking about what you don't want. And a lot of times people, even when they are talking about what they want, they transition and start talking about what they don't want.  And sometimes we need to catch ourselves in the middle of that negativity and move ourselves back to what we need to talk about. It's the example of when you get through motorcycle training, you're learning how to ride a motorcycle. They say, as you're on a turn, don't look at where you are. You have to look at where you're going. You have to look through the turn because if you look at where you are, you're probably going to crash into wherever you are. But if you're looking at where you're going, you will eventually go there. And so how do we take catastrophizing? And remember, next time we feel this way, next time you feel this way, how to get yourself out of it and change your state, change your thinking, but also change your mental and physical state. Number one is the awareness. You have to become aware of your feeling. And if you're feeling bad, you're usually thinking something you don't want to be thinking. So go back and ask yourself, number two, what am I thinking? So number one is the awareness. What am I thinking? Number two, I'm sorry, the awareness of just how I feel in this moment, getting myself out of it. Number two is what is the thinking that I'm, the pattern that I'm stuck in and to actually challenge that thinking to see if that thinking is true. So we have to learn to challenge our own thoughts. Number three, what we need to do is we need to start imagining the best if we're noticing that we're imagining the worst. And number four is we have to learn to start accepting the uncertainty. Usually accepting the uncertainty doesn't come with massive steps that we take in our life.  So if we go to the extreme of extreme social anxiety and we go back to that example of the mall, I'm not gonna say that that person needs to just run straight out of their house and go straight to the mall. Maybe the social anxiety is just getting outside, getting to the car and asking myself, am I safe? Okay, I am, cool. Now let me drive to the mall. And the whole way there, I am safe, I am safe. I get to the mall. How do I feel? I feel safe, okay. And step by step by step. And so it goes, number one is the awareness. Number two is challenging the actual thinking once you identify it. Number three is start imagining the best. Number four is start accepting the uncertainty.  What we need to do is to take ourselves out of the catastrophizing and imagining the absolute worst, start seeing the patterns of what we're thinking and start imagining things that are better for us instead. So that's what I got for you for today's episode. If you love this episode, please share it on your Instagram stories and tag me at Rob Dial Jr. And I'm gonna leave the same way if you have a single episode. Make it your mission, make someone else's day better. I appreciate you. And I hope that you have an amazing day.


The essential e-commerce checklist that every merchant must know hey Did you start our website? Did you put a bunch of products out there and nothing happened and nobody's buying? You're gonna want to watch this video because this is a checklist of everything you need to do I will also provide you with a downloadable version of this checklist at the end of this video I'm gonna put it in the description and that way you'll have it. It's absolutely free So let's jump right into this and let's correct all those things that you may have missed Don't forget you also need to subscribe hit that subscribe button down there turn it from red to gray and ring the bell Turn all bell notifications so you're notified each and every time I go live or if I upload a video It'll save you a lot of time because I can tell you all about it So that's pretty cool. Give me a thumbs up if you don't mind comments below Let's get going the first thing you want to do is when you build a website is you have to do all your standard pages Okay, so you're gonna want to do your home page. Okay, that's gonna tell everybody about your company You're gonna want to do an about us page that tells all the details about you and your company You also want to have a contact page. Oh my god. This is so important guys So many websites don't have this and people don't buy because they don't see the contacts They want to see phone numbers. They want to see addresses. They want to see all these things And nowadays you can get a peel box address. That's fine You can get a Google phone number, but you need to have these things You need to have an email people need to see that they have a way of contacting you You also need to have a FAQ page frequently asked questions This page will save you a lot of time and effort because if you have an FAQ page People will know what you do and how you do it and they won't have to send you emails They will not have to call you because they can read it on the FAQ pages Well, some people still call you of course they will but this will wipe out a lot of work for you Next page is terms of service This is all the legalities stuff And if you don't know how to write a terms of service all you have to do is Google it how to write a terms of service page And you're gonna find a lot of examples that you can use out there next page You're gonna want to have is your privacy page people want to know how you're gonna use their information We don't sell anybody's information to anybody else So, you know ours is pretty simple. We just keep it private and we don't share their information And the next thing you're gonna want to have is refunds and exchanges. Oh my gosh This is so important guys, and it doesn't matter if you're selling a service It doesn't matter if you're selling a physical product. It doesn't matter what you're selling a course Make sure you have this refunds and exchanges page so people know exactly what to expect It'll save you a lot of hassle Number two you're gonna want to design Category pages category pages are so very important on our survival food side Of course, we have the different size cans. We have different, you know flavors of meat We have all these different categories that people can drill down and find their product So make sure you have category pages next thing you're gonna want to have to do is design product pages a product page Is where that exact product is there one particular product is on this page Okay, and it tells all about that product and tells the size the shape the cost any details If you have videos about the product if you have pictures about the product These are so very important that you have those product pages for each Individual product the next is to design your shopping cart page This is super important because when they go to their shopping cart, they're gonna see their product there They're gonna see the prices there. They're gonna see their shipping, but you can also have things on there that have to do with Guarantees of that product when it's gonna ship all these details that people were interested in number five is design a Product checkout page now this page is so very important. This is where we lose most of our sales This is where most people fall out So you want to make sure that this product checkout page is very simple very easy to use Make sure you have plenty of payment options in there Take all the credit cards take PayPal if you can offer payments offer payments to people This is where we lose most of our sales. This is why this is so very important I think it's also important to have an option to check out as a guest not everybody wants to create an account Some people want to remain anonymous So allow them to do so. I like to have a progress bar at the top of this page also so they can see they're almost done I think a lot of times people like oh my gosh How much longer is this gonna take and if you have a progress bar up there and it shows They're at 90% and all they got to do is click the button to finish it They're more apt to complete their sale something else you can include on that page is a live chat or a Q&A type thing or where somebody can send you a question have some type of interaction because that's the point where they're gonna have questions That's the point where they're gonna want to know something and if you don't have a way for them to get those answers You're gonna miss sales number six check your e-commerce SEO your SEO is so very important guys So many people forget that nowadays I know I'm gonna start working on a lot of my pages and I've been thinking about that and what I want to do But bottom line is 44% of the people who decide to buy online start by searching Okay, 44% of the people so you're gonna miss out on almost half the audience if you don't have your pages optimized in addition to that 37 and a half percent of all traffic that comes to websites comes from search 37 and a half percent. So if you're not in the game, you're not in the game You're gonna miss out on a lot of money number seven optimize your website for Conversions now, how can you go about doing that? I want you to think about the things that make people buy the number one thing that people say makes them buy is videos Do you have videos on your product pages? Do you have videos? Do you have Q&A on your product pages? Do you have these descriptions on your product pages? How many pictures do you have on your product pages?  They want to see every single label. They want to see close-ups of it They want to they want all this stuff. Okay, and then if you throw a chat on that page, too You're gonna make it even more optimized number eight Install the essential apps for your store now I know it would be nice to just build a store and not have to worry about any other apps But there's so many other apps out there that can really help you out. There's cart abandonment apps out there There are reminder apps out there. There are pop-ups where people can put in their email and name and download things There are discount apps out there There's so many apps out there and what I want you to do is I want you to look through all that's out there and select two Or three or four and see how those work and if they work select two or three or four more, okay? You want to continually improve your website and you're gonna do that with apps These apps are good. You know, it doesn't matter if you have Magento website doesn't matter if you have a WordPress website Now some of the lower-end Web designing sites that you find with some of these you the name providers are not that great But if you have a WordPress website, there are thousands upon thousands of apps out there that can help you make more money Please utilize those number nine set up your help desk help desk are so very important guys I help desk is an essential way that a customer can ask a question of somebody at your company now We have help desk set up through Cartra I would highly recommend that you build some of your pages in Cartra You'll find a link below it is my affiliate link But the link will actually play a video for you and show you everything that Cartra does and one of the things it Does is it gives you a free help desk? Yes? I said free help desk so that people can click on it and when they go to ask a question Here's the cool thing about Cartra. It has an FAQ above it. So when they start to type in their question It's going to pull down that FAQ that frequently asked questions and try to answer it for them before they send a message to us Now if they cannot find the answer to their question Then they can of course put that question in and that question gets sent to me via email And I know I have a help desk ticket. I can then go in there I can reply to that ticket one of my employees can reply to that ticket and that person can get their question answered Oftentimes when we reply we will reply also with a discount code or coupon Which makes them more apt to buy that particular product but having a help desk super important the last part Probably the most important part probably the part that I totally ignored in the beginning was to set up email marketing Email marketing is essential. It's just essential. It is The thing that's going to wipe up all the profits It's it's probably the thing that's going to make you profitable If you think about this and you're selling products and you sell I don't know We'll pick a number three out of ten people and three out of ten people just makes you break even okay You don't make a whole lot of money Matter of fact, you don't make profit at all. You're just breaking even but if you set up email marketing Maybe you can get seven or eight out of ten to buy once they get into your funnels That can make you hugely profitable and the cool thing about email marketing and what a lot of people don't understand Is that once you set it up? It's there. It's already there Okay, people can use this over and over again You can send out these email automations of abandoned carts or discounts or Reminders of sales or upsells or down sales or whatever you want to do with it. It's automatically there every single day And you don't have to do it anymore. Now you want to go in and tweak it every now and then sure That's that's a great idea to actually do that But bottom line is once you set up email marketing That's the one part of the puzzle that's going to make you so much more money because it's wiping up all those miss sales Maybe somebody went to your website They loved your product and they definitely wanted to buy that sweatshirt and they were getting ready to check out and their kid Came running into the room and their kid fell down and cut their knee and and they had to leave their computer and go help Their kid but then two hours later the kid's fine and they get an email from you This is hey you left this in your cart Here's a 10% discount you want to grab it now and then that person buys okay You never know why they left that car you never know why they didn't complete that sale But one thing's for sure if you use email marketing you'll wipe up a lot of those lost sales and you'll make more profit now I have a link below where you can download all the things I've talked about Plus a whole lot more okay goes into a whole lot of detail on all these different steps It has all kinds of stuff to do with apps and what kind of emails to set up and all that which I couldn't put In the video because it would make the video too long, but you can download that it's absolutely free There's no charge for that and I think it's about a hundred ninety seven dollar value Which is pretty good, but you can get it absolutely free So look down in the description grab the link to that download and it's my gift to you to help you out Thank you so much for watching this video. I really appreciate it Don't forget to subscribe hit that subscribe button down there turn it from red to gray Don't forget bring the bell Notifications so you're notified each and every single time I go live or I upload a video I really appreciate your attention your comments would be greatly appreciated put those in the comments section They can be questions They can be comments about how successful you were or how something didn't work out and you need help It doesn't matter put your comments below. Let me know what you think of the video Thank you so much for watching this video. Don't forget to give me a thumbs up and I'll see you in the next video And Also