He's a photographer. He's a marketer He's got a marketing agency. He's done things. He's seen some shits and we've come together to discuss everything because of yeah, I mean eight years ago I picked up my camera took a bit more seriously and started Promoting myself and then realizing I'm pretty good at marketing to do but finding someone else in Perth that has the same sort of Way of late. There's you is always an amazing feeling so welcome. Thank you for coming Dude, thank you very much. I mean, this is I was just saying for like this.  So yeah, we can end what up Well, hopefully hopefully we can make it more of a feeling in the future where the behind-the-cameras Stuff that we look at is a bit more aesthetically pleasing as well But some when what people see is I guess the nice things The the backdrop actually it was meant to just be that gentleman's club vibe that and that it For for the longest time and I just withheld any personal branding on there And then I just couldn't help myself It was just started with the baseball and then we've got well This is bright tank that's the sponsor and then I put my albums in here because they look sick And then now I've got all these other little dude out as an incorporate albums as well. Yeah, thank you. Yeah Well, which of the four albums just for the for the listeners only we've got Frank Oceans orange We've got the Wu Tang classic We've got Led Zeppelin's how the West was one which is the greatest live recording of all time and Pink Floyd's Dark Side of the Moot Definitely out of the woods hanging off. It's also like you know hip-hop's 50th birthday this weekend as well I'm which is like which is just insane. It's it's it's nuts at like the biggest genre in the world was like As you can see like 50 years ago. Yeah, it's insane. Yeah, that's it It's cool and like obviously like started and pioneered very much by like the Wu so yeah, absolutely and With me with hip-hop. I wasn't really the biggest stand back in the day I was more a punk rock guy, you know the blink. Yeah, there's a shoes and then I remember in year nine one of the guys I was mate's fit. He was the center Nwa easy is specifically more easy music and I was like, what's this? And that's how I kind of started discovering that whole thing with big E2 pack and things like that and now it's like I mean everyone's a wants to be a hip-hop artist. How do you find in the music scene now compared to like? Even like a decade ago, man. I I Genuinely love it all. Hey, they're like like all the plastic stuff I still listen to it like very very very much I'm all the like it all roost stuff as well like actually to be fair like I know when I go on like rap caviar I'm spotify and that kind of thing Oh, I think I finally got to the stage where I'm just like, oh I don't recognize like 30% of the artists and that's when I know that I'm just kind of like I'm maybe not like moving as far forward with the sound as as like a sort of like as a sort of would be but I like a lyricist like sort of through through like I love I just love like neuricism Yeah, and I feel like obviously like 808s and like the heavy beats and like all the you know The the full sort of trap sound and the in the twerk sound and that kind of things is absolutely awesome But it's like it's awesome in the same way that like short-form content is also like you know bite-sized chunks kind of thing But it was just like really kind of sinking by really just sinking into something Yeah, I feel like it's it's becoming like more and more and more rare to find those kinds of artists But like there's still like a lot of bodies of work They're like still come out and you just sort of listen to them and you're just like hell Yeah, like you know that that classic sound is like still a lot dead like I've had all sort of thing that but Definitely definitely definitely just like frothing the Continual progression of just about like like every not just in music But it's some culture of life and just like you know in my life and that kind of thing as well I was and like I don't think like I want to ever be that that guy that's stuck in like a certain like those But then the olden days like oh yeah back to my dad this thing out like oh, you know These kids don't listen like it's getting more blah blah blah while they don't make them like they used to isn't like that There's there's everything magic to every single era. That's it. Yeah, well speaking of fraud speaking of adversaries We have this is a great segue the draft pale lager That just recently came out and they're already sold out of it. I'm really already sold out of them So the 20th anniversary on the can the draft the guy from the Australian rapper in your artists 20th anniversary on there. You've got on the side here the his album is This is this the album that isn't like the 20th like is it is this album 20 years old and it is a It's it's celebrating his new one. Yeah, unreal. I better check this because that's that's that's where I'm at That's where I'm out with hip-hop because I haven't been listening to the latest stuff in a long time and Like what you said before like I appreciate the the music But man, I'm stuck in the in the stoner inch. Really. I should remember in high school man being like a being a hella draft fan And like like some it's like some of you this sort of more undergrad was a hip-hop kind of back in the day It was like super super super cool and it was like actually really cool because like I think this is going back I came out four or five years ago. I was like on this like road trip in like New Zealand like with the boys and Like that's when I was doing my arm I was I was doing a lot of consistent like drone content drone photography and that I think and then Like I think let's just try to sort of shared one of my arm. Cheers. Oh, cheers.  I like happen to do anything for you or whatever But it was just like it was it was it was a bit of a cool sort of a full circle moment Because I was just like dude when I was like obsessed with photography like back of the day when I was a lot younger and that kind of thing I'm the she'd be like editing videos editing videos and photos for like my Sony FX wanted like my Canon 40d Like while banging draft and that kind of thing it evens to have that logo to like Instagram BM quality. She was like super cool So just to again fact check myself It's the Celebrated the 20th anniversary of his debut album power rider and that is so yeah But I said before 20th anniversary Cheese to that album.  Yeah, delicious, man. Delicious. So this is um bright tank East Perth Mm-hmm. Yeah, not tasty as and I mean like it's you know It's a good beer when you can have it like I know like before lunch time and like it still goes down like real smooth Like I was like I was having a coffee like you said I can do a good thing It's like coffee into like a 4.2% larger man It's like it's gotta be a good louder for it to like feel like that good this early exactly Yeah, that's like where I haven't had beer for the longest of time. I'm more brown red wine So um, but the the big difference with bright tank for example, especially a local Brewery is there's no shitty aftertaste I see a lot of these craft beer places. No, what are the technically is craft beer, but for me, it's like It's it's It feels like it's just been around forever Just because there's no shitty aftertaste But I hear when I feel that shitty aftertaste from a pale or whatever IPA or whatever. It's just like Man, you guys didn't get this right, but maybe my palettes just not not with it But even that they're hazy lagers They're and they're the darker lagers and all those Um, and specifically that IPA's I never really liked them You know how bright tanks won't sounds biased because you know they're sponsored, but I actually like them. Yeah, you know when I tried them, um more recently at the gap sting. I'm like I can drink this I can drink more than one of these and not put it there standing.   Yeah, the money trees song recently been viral again on uh tiktok Oh really and uh kind of ruined it for me for a little while because they do that fast speed up Yeah, they're doing at the moment and I'm just like, oh no But he's getting a lot more listens now, which is cool. Um his latest album There's tracks on there that I really like but it's not as good as his previous ones. Yeah, that dam was dam But yeah, big kid mat city was I got on on vital final Yeah, butterfly. Yeah, so good. So good even is um that I'm titled weird one that he has. Yeah. Yeah, that's that's a banger and um I just want more of that. I want more of those kind of releases Whether it's from him Who else is due for one that's that that should be I mean Kanye Kanye's been Kanye. I'd love to see him release something.   It's um, the first time, um Kanye is um The first time Kanye is previewing like never never let us down on college drop out for Pharrell in the studio back in like 2003 when he's on the come up kind of thing And he's just like, um, like it's the first time they've actually met the first time they're gonna link up in the studio And he's basically just like played this like he's just played this track Like it's still raw.  Yeah, and then he dropped this one track and jay-z is just like It's just a one. Yeah. Yeah, you don't want theory. Good body. Yeah Yeah, and then like even how can you um saying through the wire with his yeah with his Yeah, cuz yeah up to the heart.   Basically like just like for that season. It was like a very kind of thing So I think uh going into your world now And relating to that Where did you start in this creative game? So basically, um, like whether where the journey started for me was I like, you know in in school and that kind of thing like high school Like I was always like, you know, quite like I was pretty book smart. Like, you know, when did you graduate? Uh, 2010. Yeah. Yeah. So graduate 2010 Um, it's going back to you know 12th or 10th.  Yes. Yeah. Yeah.  It was actually more sales. Okay. Um, because I'd always been like, you know I I got my first sales job when I was like sort of 17 like still in um, still in uh, like late Like so late high school sort of early uni and it was like, you know your typical first sales job It was like cold point for Telstra basically Yeah, um, but I was putting up like crazy numbers Like really really really crazy numbers to the point where now that I think about like what I could have Erd if I just did that for like five years as opposed to going uni or whatever It would have been like just nuts Um, what do you think you've got that talent pro? I think it was he was one of those I kind of just born that way type situation. Yes. Yes I've always just been like a good communicator. Um, like just confident in my speech like and um I'd though just Naturally not afraid of rejection. Did that kind of make sense? Yeah So it was it was probably just like a fundamentally like wiring thing in my brain It's like I was sort of born that way Yeah And every single like I was always in sales roles even like, you know My first job was in food for walking the box But then like my second third fourth job was like, you know sales for camera house then JD high-fived and Telstra It was all just sales sales sales So it was just like the revenue generation side of things and whatever that kind of went into It was like obviously like sales on the on the on the on the top end But then like obviously like marketing sort of like leading up to the sales kind of thing Uh, and there's no sales degree at university because like I guess my mindset was still a little bit, um Imature at that time thinking that like I need to get a degree to do to do this sort of stuff First um, yeah the classic, right? But what was nuts was I was like reflecting on like my journey like even back at that time I was just like man since I was seven I was like starting businesses and like actually making money Like when I was seven years old living in Kenya kind of thing. Yeah But Judy was also like a really good time So I made this switch um like because it was sort of like naturally internally kind of what I was But still like had no idea like what I wanted to do with with my career So like afterwards getting into the marketing side of things um And then basically what happened was um effectively um I as I switched like everything started like falling into place because like, you know when you're living Or you're doing stuff. It's more aligned with kind of who you authentically are basically. Yeah, like I mean, yeah Yeah, I think that the thing is like obviously starts sort of falling into plates and then um Like, you know blitz through the first couple years of that and then like towards the end I was still like quite under stimulated because like obviously universal system just like keeps you like super super super average Like, you know, you really rig a special into the fields that we're in it's like you always do exponentially better if you're not Going down that pathway um Like in a vast majority of cases and like, you know, I went back in like after I started my business and I come Think and do a few lectures at uwa and that's a staff and I was just like being in the real world and like being in That field and then going back was just like The difference that's just Raising between like the reality and like this bubble that you're basically putting that's a problem where the students That graduate class will go straight into uni. Don't get to experience the real world first And I've I've been an advocate for this for the last train for years. You need at least two gap years Yeah, but to make this a school and uni if you want to go to uni you need two gap years It's like it's like the armish they have that theme where they they become of age and they can you know Go see the real world for a year And they have to come back.   Maybe I need to do this instead This makes more sense. So you were um, so you realized that internally. Yeah Um, did you did you have a gap? No, I didn't have a gap But what was really cool was um, so I when I like I had this huge like epiphany process kind of like around One like one to like one year to 18 months before I graduated kind of thing like where I just kind of like I don't know what it was But like the wool of just like the difference between like this simulation and like the real world that I was basically living in like The whole curtain just kind of came down and they just like needed this massive urgency I was just like holy shit like the last five years while they've been a ton of fun Like have not prepared me in any way shape or form for like you the next phase of life They'd have to get like super super super clear of kind of like exactly what I wanted Um, and that was when I was just like, you know rapidly applying for every single internship Every single advertising and marketing agency and firm and that kind of thing that could possibly get into You get some kind of like real like real world experience And then basically like no luck. No luck. No luck. No luck.  But that was the seed that I basically needed it was like one of those one of those ads And then I was just like, well, how do you even get clients? I was working in JB hi-fi at the time in Osborne Park And I was just like, do you know what? Because when you're working there, people come in there and make personal purchase or business purchases Every single person, I guess they put their business name on the invoice or on the receipt I'm going to ask them what they do and I'm just going to like offer them like Marketing services.  I mean skill share I remember skill share come on about and then yeah, you dammy. Yeah And then lynda.com was kind of one of the OG's and it was like around the time I was really kind of getting into podcasting and stuff and like all these companies are sponsoring these podcasts So like I actually I learned a bit about SEM SEO a bit about web development. That's the stuff and then one guy Um, like came in he ran at the modular housing studio. Whereas I converted shipping containers into modular housing pods And then basically, uh, he was like chuck the business name or the invoice and then like I just like offered him my marketing services Write my phone number down in the back of a jami i-fi card Uh, then he called me up And then he was just like, um, we caught up for coffee.  You're kind of like changing my life because he was the first client Yeah, and then I was like, you know 14 months away from my graduating university Already had my first client. He very quickly realized that I didn't know what I was doing But like he loved the hustle loved the mentality and like Working with him like once again another curtain was just kind of revealed because like he already had a team of everyone Who helped the Philippines and Bangladesh and India and that that thing like on a digital sort of side of things Like helping him out with everything this business and like I was exposed to Outsourcing up work e-lands like you know back in the e-lands days before he became up work Um And like that age and then like had I still had like, you know, 12 months of university to go And then like after three or four months of work with him. I was just like Because I learned so much in that time. I was just like I could like if I just Colt because this is back when tradespeople were getting all their work off of gumtree And like gumtree was massive like finding trades on the theme whereas like now it's like it's not kind of thing That's like obviously high pages and service seating blah blah blah blah blah So I was like It was around the time because I was learning a bit a bit about scm a bit about sco That's what stuff I was like if I could basically like get tradies off of gumtree and building their own websites and like Like his gumtree is an asset owned by someone else. Where's your own website? You're yeah, you need it off. He's gonna add it owned by you. Yeah, you see to do that You need to have that Hold on it. You can't you can't be vulnerable to somebody else exactly And I was like if I could like get tradespeople To stop doing that and then doing this and like increasing the average job price and increasing this and building the online Reputations and this and that and the other and like it was just me doing the sales and marketing and then like Like, you know, having this like team overseas where like, you know, obviously like this And this study a couple of like a couple years after the four I work would sort of came now But I had that sort of epiphany And then basically with like yeah, 12 or 13 months to go with uti I um I spent like my goal that summer was like more and get like 10 clients as like web development Clients kind of thing and it was like, you know, lent on the training that I've actually had Cold cold. Yeah in the Telstra days and it was yeah, like, you know, me my iPhone 3 or my iPhone like four or something like that and I was just like cold calling trades out of like, you know, um off of gumtree And within the space of three months, like, you know, by the time that uni got away at bat It was I was working like six seven hours a day on the business Like then going to uni at like, you know, two or three pm and finishing all the uni work and stuff Going training coming home around that routine for the whole year And what was just like magical was like at the start of that year I wrote down like all the things that sort of wondered by the end of uni The thing I was like, I want to be living like on the river You know, we've made so that also entrepreneurs and like all these different I want to make like since big as another business kind of thing And it was nuts like as a You know, 22 year old uni student kind of thing I like made my first six figures like while still At uni at uni and what was nuts was like my uni results were amazing like that year as well because Um, I love then you get outsourced like everything So all my assignments were outsourced every five grand was outsourced Like I literally had like this like Hungarian dude It was like this like product manager at like some like European tech company And he did like the 3d renders and the 3d drawings this like product that we had to grab a uni assignment Then I had like this um marketing consultant in like Poland or whatever did like the Full market research and the report and that kind of thing I just went through Learned it all like obviously like, you know, Australian eyes are a bit nothing I think as well like submitted it and like actually did like I think basically like just about the whole group's work Without even doing if like 220 us dollars or something like that But it's been able to chip in like 50 bucks kind of things like four of us And we like got like 96 or something like that all the assignment And I like this is just fucking shooting fish out of a barrel It's had way too easy and then by the time uni was finished man I was like already off the races and then like That taught me as soon as The whole power of single focus like that second year so 2016 when I was like My first year actually probably running my business and that kind of thing Like when you go all in on something you don't just like you don't just to exit like if you double your time in there You can like five exit Because like obviously like when your focus is just like super super super money not in and it was it was cool Because like six figures was revenue like obviously I've had a lot of outsource bit like you know outsource costs and that kind of thing as well but When you're that age you're living super lean. I had more than enough to like You know move out Get my own place and then the people that I met through somebody's like online entrepreneurship circle facebook groups Like had a house on the foreshore and purse Like that was kind of like in the thing that I sort of wrote down And then I moved in with a couple of like a red or white.   He's amazing at what he does And he was also in his business and then like gun the other guy that was living there like, you know Still really close with him as well He was going his business and then like um, he's part of the time is when we heard business and like I was there growing minds It was like a it was like a it was almost like a hostile a party space a shared workspace And like a house can like all rolled into one kind of thing and that one year of just being in that environment where Entrepreneurship and all the craziness and that whole journey was so normalized and so normal and like all that reality This kind of thing like that basically like, you know Elated the business to the point where I was just like I don't ever need to think about like a fallback option or doing anything else and that kind of thing as well Like this is like, how did you feel to me? um at weirdly at the time, um It was already quite normal So I guess I didn't I because the last sort of part-time job that I had was like when I was working in jabby hi-fi basically Um, so I don't I don't I don't really know what it's like to sort of Work full time for someone else that a roll V maybe not passionate about and like enjoy that comes to sort of doing your own thing Um, so I didn't really have that tough kind of comparison point But I just remember like like the the energy that I still have and the energy that like I had even like back then And that kind of thing as well.  You're not competing against each other But you're kind of keeping each other like waving each other up in a good way massively What what was that kind of like that? Because your energy right now and just this is it. This is what I'm doing and that single focus mindset as well What drove you in that space to go? I want to go as hard and fast and as high as I can Um, I think that was a a big part about that was just like, um, I think some of it fundamentally comes down Just sort of like who you are as a person.  On a friday or whatever and the wings It was like right there because living on the foreshore We just go out for a couple beers and then come back and then like, you know, you're sitting on the couches like with Four other people or three other people and then like more entrepreneur offense kind of coming over and like the expanse and chats They're having at that age just like so far outside of like the norm kind of thing Um, and then everyone's listening to different podcasts. Everyone's listening to different books Everyone's like consuming different content of like, you know different people from like Europe across the Americas or like, you know Even some African entrepreneurs and that kind of thing as well and you're just like in this world where You're experiencing the journey But you're consistently hearing the stories of everyone that's like Like climbed not just the first now under like multiple mountains and you kind of sort of seen what like it's almost collaborative Super collaborative and I think the biggest thing just sort of drives like what that was driving me back then So sort of is now is like There's no end to it And there's always bigger and bigger and bigger and bigger and bigger like cooler and cooler and cooler levels to everything um And it's totally your choice as to when you want to like sort of step aside and go on like the side quest Or you want to just like keep just climbing the mountain climbing mountain like a mountain kind of thing But it was just consistently seeing everything that was possible by four other the three or four other people that you're living with That also consistently seeing what's possible. Yeah So you just live in this like beautiful delusional reality where everyone's killing it every He's like flying there's growth everywhere And there's like cool it a bit of ideas and like all those different sort of stuff and it just he keeps you going It's like a few so how do you how do you get to the point where you're running an agency now as a marketing agency? Um, oh back to when you were starting to get your clients. You obviously got more and more clients What was the successful factor for them? Like how did how did you help them out specifically? Yeah, so back then it was um Well back then and and now it's sort of very similar It's basically just like we help them achieve whatever their growth goals work Um, so we don't work with everyone. We work with um Privately service-based businesses. Um, you know, we don't do sass. We don't do e-com We don't do online courses like consultants that kind of thing as well service-based service-based services across professional services trades and home improvement tourism adventure a lot of stuff as well And every single one of our clients are on their own growth journeys as well Um, you know some are going from like one to two million some are going from 10 to 20 Some are going from like a hundred. We've got some clients that are doing a hundred million dollars of revenue You're going to a billion like that kind of thing as well, which is really cool um and it really is just like Helping them Get to where they want to get to in their phase of life like right now through sort of like holistic kind of full So there's digital advertising so just facilitating that transformation of business through the tools that we're kind of really good at and you know, whether that's like, um Redoing the their brandy and their entire website on this online presence Helping connect with like, you know, bigger and better customers and that kind of thing as well Or if they've already got the messaging and that kind of thing now it in just like Driving as many people looking exactly for their services and convincing them as like, you know Why this business is like the right choice? Yeah, it's either like consulting and helping their sales teams like obviously Like, you know closing all deals like off the leaves that are sort of coming through It's just like Whatever we sort of need to do and we we codified it and we've put it into like, you know Some really like dialed in kind of service offerings, but really is just like with the With the a to b b to c c to d, you know, all the way to z kind of agency sort of thing um that can really just like Look at exactly what you need to get to whatever your next level kind of is and then just work with you And like nurture you on a moth to mark basis to like make sure you so you get that And how do you measure that success from what you've done for the client so they can go? Yes, this is working Well, it's um, but that's obviously like why I love the digital advertising space it is Is the most Quantifiable as in like you have spent this and we have got you this and this is like literally like quite literally The results that you sort of basically getting as well You know everything from like website traffic to like the number of conversions to the number of like leads that basically come through to The number of like, you know soft conversions like brochure downloads and this and that like, you know What's what's sort of come off the back end of this and like how can it They have to basically improve this off like, you know off the back end of like These leads and that kind of thing that are basically come through to how many of those deals will be basically closed Like has that been improving over the last few months?  But they turn every customer into a five star google review a five star facebook review Do they then have a referral program for every single one of those customers? A lot of that sort of stuff is kind of like driven by like who the business owner is and like kind of Where they sort of want to go so we inspire those kinds of internal changes Um, and like, you know, two people with the exact same results One might become a 20 million dollar business in like 10 years kind of thing And one might be like so the the tutor library kind of like just based on like the back end of the front end stuff That we can always win. Yeah, I find that like people ask me to help them with their content But then there's so many deeper aspects of the aspects Yeah, and I'm coming in going I don't know.  Yeah, you know, yeah, but I don't do websites or um, how do you Let's say you go viral and they're coming to your website and it is good.  Yeah, yeah, but um, yeah for for my journey. I um Got getting into, you know, the creative space and people asking me So how did you book out your business for two years? As a as a using tick tock organically I'm like, I can teach you that I can tell you how I did it and people pay money Hmm But then their actions don't Relate to what I taught them and I've got a teaching degree. I taught maths in school and I'm just like, okay Start a brand build it get a logo.  I can't be fine Yeah, now I'm starting to build that like team of people around me Um people who didn't refer that to the stuff out to believe. Yeah. Yeah. Yeah, and it's I'm getting there Yeah, but I don't I don't I always also don't know if I Want to be in there? Yeah. Yeah.   Okay. Uh, can you run our socials for us? But I don't want to do that part. I'm gonna do PR or something. I don't know. Yeah. Yeah, and I'm trying to navigate That yeah at the moment like sometimes I don't have imposter syndrome anymore. That's gone Um, but I have like this Something else from like do I want to do this? Uh as well Yeah, because my core is helping people teaching them how to make organic content at scale.   So give you another example.   I didn't have that single mind focus Yeah, and I didn't really do as good in footy that I wanted to be in and that's a high level of football But I never progressed further with my pt because well, I got my teaching degree. So I became the teacher But um the one barrier that I stopped at was having to hire more people to help me Yep And now I'm working through that again Um, I'm just thinking do I want to do it?  So what advice would you have for someone who's pivoting now or up or leveling up From doing solopreneurship to real entrepreneurship where you know, you know, you're the CEO and you're You're you're building a team and you're putting out fires So it's um, I've just literally um gone through that Amazing like morphing and like transformation like the actual myself as well.  There's free fucker. I got And um, basically he's just like, you know, he's Like he's got the same time in the game as basically I do which is um, which is amazing But like in in I went down the pathway building up the business and he went down the pathway Which is becoming an incredible full stack full service digital market across absolutely everything Yeah, um, and he's got a very good operations one and that kind of thing as well So now having a general manager basically won the entire business and you cloned him So can you clone him? Do you know what's crazy? I think there's well, there's like he is He is super special in every some way, but there's more of them out there and I know it for sure Have you fallen someone like that? So this was really um I've been working with my business coach Pete for um the last sort of like two years and a big part of that was like Really nailing down for a key hire like that. I mean, we've got an incredible team like we've got like I think we're up to yeah, we're actually up to 12 stuff now, which is amazing and um, I'm Pretty much off the day-to-day operations of business, which is absolutely fantastic I'm still like the um the director of growth and the CEO basically. Um, but that's when we probably Um gone soon in the next sort of like six to 12 months Because we'll hire sales director and that kind of thing as well and really kind of get to that next level sort of thing but um Getting extremely extremely extremely crystal clear up on the profile and the journey of that person Specifically in your in like for your needs that they have to sort of go through Before you base it hire them is extremely important like a like a system Not even like a system just like a like a Look at your own journey and then think about like who's been through that journey Might as the entrepreneurship piece by the intrapreneurship piece. Yeah, intrapreneurship the intrapreneurship means kind of things So it's like, you know for for us on this one. I was like, well if they're gonna run the entire team First of all, they have to be like a really good being personal really really empathetic Like so they need to have like some kind of like You know some kind of experience in coaching or they need to be like, you know really experience and be like Sports captain or leading a team and this this this this that kind of you know That that sort of thing because like that's obviously like the kind of person that can like really like hold their own as a leader or like a team of people and like Bring people together and making feel really comfortable and that kind of thing And then like from the technical sort of side of things. It was like Well, I'm a full sector marker purely based on like complete and utter experience in the trenches for like a long period of time So this person also needs to sort of have to have had sort of come through that journey as well So needed to go from like a okay an account quarter edge or strategies to like not as a senior account advantage of this this this this this this this this And they also now need to be in the stage of life where they They want to have their big next growth Um And kind of step into like basically like the leadership role kind of thing So when we got really clear on that and a big part of the really clear on that was like getting laser focused In all the stuff that I was spending my time doing and what was holding me back from like getting to my next level in terms of like the stuff that I kind of needed to focus on and I thought That it was I thought that it was operations But it wasn't operations It was mainly strategy because I was at the highest level digital strategy of my company and just that clear thing Had I had hired someone that was like more focused on the operations on the side of things Like I would not be in this amazing position that I'm now just three months after hiring that person because like kind of coming into our business was like The most it already has been the most transformative thing of like all time Which has been like incredible and like I'm already like I'm having a bit of an identity crisis now myself because I'm just like Oh my god, like 80 percent of what I did Has now been like replaced by someone better than me So how do you how do you navigate that with them? Knowing that if they leave You're back into that again So that doesn't scare me because uh and and you can't lead with that fear And the reason you can't leave with that fear is like It's it's at the same things like you know if you're in a relationship with like some of your love It's like there was a period of time where you were like really happy without that person going to see so and my journey It's like the whole thing about like business being like really hard and really tough and blah blah blah and like you know Like long days, late nights, blah blah, you know what kind of thing It's true, but it doesn't have to be difficult And I know that if I had to go back and do that again and find another person To do that same role like while it would be an inconvenience like Once you reach a level where you know that this avatar of human being needs to be in that role kind of thing It's actually not the most difficult thing of all time to even like replace that person basically Because now I know everything that I'm basically looking for and while like every single person every single one every single seat is special and absolutely awesome My belief is there's always even for me. I think there's someone out there There's better than me at running my business But they don't want to take on the role of the business CEO and like ownership Yes, but I genuinely believe that there's probably someone out there They could actually run my business and want to take on that role Like better than I could and like having that mindset is really cool because I'm just like For me it keeps me super humble because I'm like there's someone out there And they can do it like bigger better faster cheaper than I can Um and and also with all my team members and stuff like love them dearly. They're all legends and like, you know But every single time we've had to move on a team member or let go of a team member bar There were placement the person that comes in Has whether it's magic or they're ever been lucky or whatever has always just been like, um better in that role From in almost all aspects as well. So even even though like it's Anyone can leave at any time. I've I've kind of already made peace with that I've already made peace with back then like Norton would be forever kind of thing But when you elevate yourself to a level where you can like you see the pieces of the game and you can see like All the roles in basically having that kind of thing It just becomes a matter of just like finding an avatar that fixed that role then just like a gazing in almost Yeah, yeah, it really is a game. How do you do that in Perth? Um once again, it's it's the whole like I I am really well networked with a lot of different owners and different people in marketing and like, you know recruiters internal marketing manager like, ah, like hey finding all these staff members bubbly There is an abundance of epic people out there, man. Like I don't think there's a staff shortage. I think there's like a There's a there's a there's not a staff shortage there's a like a recruitment skill shortage and there is a mindset shortage of like The kind of people that could basically like run a specific role Yeah I don't think there's a shortage of people um because like, you know just little things like people like um a couple of ages The others that I shan't do about like really being excited about hiring general manager They were just like and how did you like get so long? We've been trying for ages. I can't find anyone I was just like bro. I've seen your job ads.   It's like everyone else why do you think the generic as a marketing agency?    Yeah, I figured out what a proprietary limited meant very quickly. Yeah. Yeah Actually six months too late in a sesame. Yeah, but my accountant came in clutch and helped me there Do shout the accountants You gotta find a good accountant and then 2022 last year. I had to take a couple steps back Because I still didn't know what I was doing. Yeah, but it was working. Yeah, and got the studio Was like or others do podcasts. That sounds like fun Still figuring it out. Yeah, but um, yeah, the whole the whole journey And and the reason why I started doing more and more of it was As a creator first, I'm a practitioner.  This isn't a good idea But they're like we'll pay you.   What are we doing here? And whether it's a local brand or a a national or even international brand I'm like, I know like the international brands have got Fuckloads of money so they don't really care as long as it works. Yeah, if it doesn't work.  So that's what I mean, right? And that's my I'm trying to navigate that at the moment because my integrity is everything. I want to make sure that I do a good job Everyone. Yeah. Yeah, there's so many ways to navigate that too Like whether the brand goes no, you need to do it like this and I'm like, well sick.  Yeah, and you know, it needs to be a compromise at least You know, um, and then when I come into brands I've helped many brands out already And the ones that have stuck to it have all done well Like a minimum six months sort of outlay. Yeah, and I'm talking about like tiktok growth and Just general content output to then go viral and then be able to use that viral content with some ad spend behind it Because the public already likes it. Yeah, that was my secret. It's not really a secret. It's common sense But now I'm like navigating through as a As an advisor. Yeah. I call it uncommon sense. Yeah. Yeah. Yeah.  I'm just like Look at this last three months. We had 50,000 5000 people grow The account and look at these comments I'm going to red rooster today because of this video That's gold amazing.  No Unless you ask your mate to make the comment. Yeah. Yeah. Yeah, but this is over and over and over again Organically, and I'm like that was 2021.  I'm on here. Yeah, but then 2022 The whole corporate side I got slapped by it.  Should I should I start learning ads? Should I start learning facebook ads? I don't want to And then I started to network with a few people and you know the ad world ad world. I'm like, oh, you can do it I met a few talented ads people. I'm like, okay. Well sick. All right So my strategy now is get organic clients build their following and then you can come in up the rear three months later When I've proven my point but man some some brands they just they want to keep everything so Old school. Yeah. Why is that? Why do you think that is? It's like, um, I'm actually it's uh, I'm listening to this book Right now called like um 10x is easier than 2x by Dan Sullivan and Benjamin Hardy and um, like they've got another really good book called who not how Which actually was really instrumental in me hiring the general manager for like, you know, what we're talking about before um, and it's like Literally the whole world runs on like a 2x mindset Which is just like do like by doing more of the same you make enough people happy to Be able to make it just enough progress to keep everyone like somewhat satisfied um And just really really really kind of like that short term that short term r or y they need that short term r or y But that short term r or y is 2x.   It's just like um We're done with 2x thinkers Like just just done with it and also um Like at the end of the day You're only going to be as good as a company that you basically keep and that kind of thing as well So the biggest thing that I've I've just found is like just just saying no And then giving some really really really just like Super open and honest like feedback and then like whatever the hell they want to do with that if they want to be like Well, fuck this guy then That that's on them If they just like go back and have a bit of an epiphany and sort of like, you know transform the internal content department Or the internal marketing department or just a certain system and process or within their company Then that's also awesome.   Good. Let's go Started building the system internally because one of the things I do with internal marketing teams is build that system for them So I can walk away Yeah, you know, whether or not that business model is smart. I have that philosophy and personal training I'm like, I'm here to make yourself sufficient And if you like me enough and I've done a good job, you want to keep me and pay me for the Accountability or the bans, right? Someone had a fish, right? Yeah. Yeah, teach matter fish. It's a how much one of my packages is called teach how to fish Yeah, yeah You know scale of fish Teach matter fish. Yeah. Anyway, um in november I said to them you need to go broad I don't care that you have one product and it's worth this much money for this one specific type of demographic and they're like But we don't want we don't want people ringing up asking if we do this service That we don't offer.  We want this one. I'm like Who cares? You're going to get 99 of people calling in saying we want this you can't do that But if you give them advice give them recommendations give them value They're going to come back to you when they're ready for that big product or they're going to recommend someone And I thought back then I was like, I'm on the right spot. Am I doing this correctly? Am I am I wrong? But now 10 months later He goes to me messages me my friend and goes guess what they're doing. They're doing the broad play They've come up with this whole strategy.  Yeah. Yeah.  Why not 10x it make it impossible for your competition to even touch you? And now 10 months later. Yeah, create your own lane. So I'm never I'm I'm Dealing with that as well Like convincing those CEOs because a lot of these CEOs they've got that that safety mindset. You know what I mean? So how do I find someone that has that more innovative progressive mindset? Who is a decision maker and is happy to commit to that long-term game because for me There's no such thing as a marketing campaign A marketing campaign is long-term permanent. Yeah, and that's called your brand. Yeah, right. Yeah. Yeah, exactly. Yeah. Give me some thoughts Yeah, so it's it's uh, that there's obviously like a like a a lot of different kind of elements into that but I think the the biggest thing is like the the first the first one is Sometimes like people and I know this for my life as well like um as frustrating as it is when I'm Here and people are thinking here I've I've also realized that like It takes some switches and there's different like stimulus and different like catalyst that basically like Trip someone's mind to kind of like start thinking massive as well And even if you can just like literally see the wood from the trees You can like make sense of every single number in the matrix and you're like, this is what you have to do Until someone sees it for themselves It's just never going to happen for them. Yeah, and there's no amount of convincing that you can sort of basically do so I've had a couple of like times where I've basically Like just not so much taking a step back and like stop kind of pushing it But almost just kind of like reflected back their own attitude like towards them and then like they're The better self or their higher level self starts going like Well, nah, like no, I don't really want to be like Like like that or like no, we want to grow like we want to grow like we want to expand and like, um Yeah, like no, I'm not like fully done with it Like I'm still like kind of pretty interested and then like they'll like just by reflecting back as I'm like Actually, no, you're right Like, you know, this thing is going to like dominate the market and that kind of thing as well But hey, if you guys are happy being where you are Um, and you're you're happy for someone else take their market position then like that's cool It's like a little bit like, you know, basically kind of reverse psychology. Well, I tried.  Okay, well, is that does that sound fun to you or would you rather a better alternative? Yeah, you know, take a longer longer approach at it and have a longer gap Later on but um, yeah, I'm still I'm still focusing on that But then for me, it's the sales part. All right. I'm good at sales, but I hate sales Really? I just I don't like asking people for money. I don't I just like helping people. Yeah. Yeah. I just want to help someone Just give value. Yeah, and then they're like several. We're interested in your services. How much do you cost?  Yeah, uh, how much do you have? But like I I dominated that um in personal training. Yeah, I dominated that in wedding photography Um, but this is different. This is a bigger scale, you know the bigger fish to you know, um It's uh, like the last year I've been hungry now. I'm starting to feel satisfied So I'm upping my my rates and stuff and like with collaboration deals in my own brand Um, the other week I was in Queensland doing a wedding and I was looking through emails. I'm like, I can't be fucked So I'm just like it's going to cost this much this much and this much and they're like They always choose the highest package and I've never had that package before but I didn't care It's like dating. Yeah. We don't care Waves and uh, now I'm like, all right, I'm satisfied People are coming to me But I also want to make sure that you know, I do a good job, which is obvious. There's the integrity part Um, but when when they're when different different industries come at me and going, what are you? What are you charge? I still don't like talking about it How do you how do you get through that sort of mindset? And this is specifically to help people with sales? Yeah Yeah, and so I um, I would say that well From from the very beginning of my career.    We need an ROI on that They're not going to do the internal changes That's going to basically take the stuff that you do and turn that into like real results and kind of magic on their end Sort of thing.  That makes sense Yeah, so it's almost like a reflection back on yourself almost. Yeah It's almost just like like asking them for money is not actually it's not it's not it's not taking away money. It is Well and truly giving them the opportunity Yeah to like be fully bought into it. That's a that's a really interesting thing that that's that that is helpful The the authenticity in what you have to offer is a no-brainer for them Yeah, and if they don't see that a no-brainer then you need to to work work on it, you know, what about decision makers at the table versus Marketing managers who don't write the checks. Yeah, they see your value. They come and talk to you I mean, I've had a couple of examples where I've dominated for a specific industry Client and then the competition comes in a year later coming the direct competitor of one client I remember I had they wanted me in the office. They wanted me to come talk to them And I'd already done my part with the with the previous client. We moved on And sat down with them and this is my my learning. There was no decision makers there. Yeah, but I told them what I did Yes, but I didn't tell them exactly how I did it. I just gave them like hints and and shit and Very quickly halfway through the pitch or the presentation.  Yeah. So how do we and another had agencies hit me up saying serve. How can you help us? I'm like, well, this is how I would do it And they're oh, great. Can you send us the presentation before this to our directors?  Yep.   I don't say that exactly.  And they're oh, we have to do all this and this and this where they're all rounders Yeah, and I'm like, well, what about like specific single focus mindset within your team? Why don't you have an internal content creator that just dominates that field And puts out two to three pieces of content a day. You're saving money on externals I can teach them. I can help them.  They're like about two hours a week. Yeah. It's insane. Yeah. Yeah. It's just it literally do they're almost like a The amount of red tape they have to basically navigate and the amount of like permissions and that kind of thing They basically need like an internal like sort of a like basis or the amount of just like Meaningless shit they have to do to almost like justify like why they basically exist rather than like generate results Like takes up a vast majority of the time And it's like it's super sad to see because man like some of the internal marketing managers that we've sort of Worked with as well In like in different organizations like they're awesome.  I like that Yeah, it's it's a it's a hell.  Hey, yeah Because everyone is like phenomenal at something. Yes.  Like you're that good at this one thing, but it's like you have to just like Get through it weed through all of the stuff. They're not the best in the world out to find that one thing Yeah, and I've we've sort of like at the agency and that kind of thing now We've sort of gotten to the point where it's like We we learned that pretty quickly with every single team member Yeah, and then it's just like how do we just like slightly tweak your role and your responsibilities You spend most of the time kind of doing that There's always going to be the 20% of the time you have to focus on like stuff that you don't really like doing Kind of thing But it's just like yeah, so that 80 90 just hone in Yeah, but dude going back to what you're saying about the um the decision makers as well It's a It's a mistake that I've made a few times as well And because the thing is like I think you you get sucked into like the almost like the marketing chat with the marketing manager Because you got like that common interest there kind of thing and they can see your value And they're just like frothing at the mouth kind of thing But then you realize it like they're not the ones that are writing the check So it's just like as simple as just like now If they're not willing to put us in front of the decision makers We just like pull out there basically just well not even pull out there anymore I'm just like hey like it's going to be a waste of time because like I even just say like look we need all the decision makers that are involved in like Approving and green lighting this decision in one room at this time Like I'm happy to deal with the marketing managers to find out everything about the business But when I present the solution it needs to beat it The director the board of directors like all that kind of thing as well And I'm very like this is one thing I actually learned like in the last like few months We actually lost we we lost a big deal with a with a big mining services company kind of thing And one of the reasons that we sort of lost that big deal was um I Like I actually had a really awesome chat with the marketing manager He gave me all the reasons as to why he was like you came like a super close second and that kind of thing And then one of the things that he said like really stuck out to me We're just like an awesome man like a couple of things when you're presenting was like you Talked maybe a little bit too much shit about the lack of Effort that the current provider and partner is kind of put in and while that is absolutely true. It made me look bad Yeah, don't talk.  Hey, yeah, very true. Very true. So moving into now The ai space. Yes. How has that impacted your business and your services and your deliverables? I just like I It's it's just been like honestly the we were doing Really well without ai um, but now with ai like in it's just unlocked this whole new realm of just like Output man.   Thanks man.    I'm like, all right, great now put it in the uh time sheet All right, great now put that in the invoice and and and he didn't he didn't even look at the phone The phone was doing it all and he goes right cool. Let me check it. Yeah, great.   It's like no If you implement that app into your workforce It's going to get you quicker to turn it around for your clients Yeah, which means more clients more clients in the same amount of time, which is that's Impaliment, right? That's what I'm all about. Super. He word But then the tradies that have that, you know, they don't have that much money They're going to get onto it. Absolutely They're going to get onto it or the ones that want to cut costs because they want to put it somewhere else They're going to get onto it. And that's exactly what this this app SS live content unblocker Creative unblocker is going to do that's great. It's a great name by the way. Yeah, love it.  Oh, here's a gap. Let's do this and wide open ocean of gaps right now But there's no brand behind them. Yeah, so that's going to be a big one So who whichever ai interfaces or apps or tools that are created the ones that have the brands connected to them Will do far better Than anyone that is just trying to flip it over because i've seen tiktok ai apps that are amazing But like i'm the 1% I guess and I look into it.  You can't click on it.  Yeah, but the actual tool itself is insane Yeah, people don't want to scroll down that far. Yeah, but imagine how much more profit if you did it properly Yeah, you know, I mean there's the whole fast moving thing. I've seen agencies I want to talk about this before we finish up as well But I see a lot of agencies grow so quickly scale so quickly especially in Perth But then they they scale back down. Yeah to me. That's a red flag big time. Yeah, you know And the reason why my mindset before was to disrupt agencies Yeah, but now i'm like I want to empower the agencies that are doing it right. Yeah, you know, the ones that are having that amazing What's that phrase you said the the what the the one thing that they're doing really well at Zone of genius zone of genius you're finding zone of genius. You're not just going sick I've got 10 new clients.    Let's make this app Let's put the cowboys to bed and empower the real ones. Yes, that's what this app is doing. Fuck. Yeah, man. I love that Yeah, I ever 100% and it's it's it's like I'm always with the mindset of like it doesn't matter Like it doesn't it never ever ever ever ever matters like just how many other people are kind of in the market kind of thing It makes embarrassed entry like obviously harder and makes it harder to sort of stand out but like even if you like It's not about Like how you sort of compare against everyone else. It's just like What are the milestones that you're going to hit and like every single one of those milestones is like super dope as well And the actions behind those milestones It's actions behind those milestones like, you know, if you get get five agencies on board and then 10 and then 15 and then 20 and then 30 and then 40 and then like 100 and then like all of a sudden it's just like Those agencies were crying out for a tool like that and it doesn't matter how big all the other brands and that kind of thing Get it's like all of a sudden you've got a great sass business an AI driven sass business That has like a hundred agencies on board That's like, you know doing like 50k a month or 100k a month or whatever it basically is And then you build a brand behind that and then maybe expand out into like internal marketing teams and this this this Is this and like all of a sudden like There is no noise in the marketplace because like you're just completely in like your own lane And like whoever is like naturally attracted to you or whoever you're a good fit for just your target audience It's a game. Yeah Final question for the day Future of content creators Now i'll start with There's so many influencers out there.  They got their verification tick on instagram for free And they go out and do all these things But they're still working there nine to five Right Because they don't have that business mindset. They thought that it was just going to come to them But they have a skill set They know how to get attention or they have attention or they had attention. They know what it's like But the biggest skill set for them is they're not afraid to be on camera Right.  It's going to get even worse a year from now I know that all these channels and all these apps are going to So social media channels are going to have like an ai stamp if it's artificially made It's going to have a stamp there if it's human made.  What i'm saying is my prediction with these uh creators is influencers is if they understand that They will make so much more money in the future if they if they get that business mindset out of them Yes, and I want to help but for yourself Working with influencers working with creatives. Where do you see that going over the next 12 months? So basically, um, I've been actually thinking about this like sort of quite a bit We primarily actually are a um, we're a direct response agency So we actually like, you know for a lot of the brands that we sort of target and that kind of thing We actually target like, you know the top 10 percent of the funnel So we don't do a ton of work with like, um influencers and um and like content creators and that kind of thing We we do when a business gets to a certain stage. We're like, that's the next level of growth They basically need to unlock to really like so pump up brand Um, but you know for myself as well like getting getting a lot more sort of into the content game now and getting really I think the very first thing is just like When it's so easy to become a content creator you need to have Exceptional content and exceptional thoughts and like you need to have a story where you've actually like you've done something And you've been something kind of thing so um, you need to have like an interesting journey with so many universal lessons that sort of come through Almost before you just like start sort of spinning out content because it's very it's I've seen a lot of people that haven't actually really done much with their lives Regurgitating the kind of content. Yeah. Yeah.   There's so many people like you're it's almost like your first thing If you if you're like unless your content creator unless you're like creating content for example You know the big leg show for example Like that was their first thing and that was just like super fucking unreal But if your first thing is kind of creating a personal brand You can't be the personal brand guy creating the personal brand based on like your journey of creating a personal brand without doing anything Kind of thing So you need to become super super super super super valuable And then like I think for me it's like the biggest thing that I've kind of realized is just like if everything just comes from It's almost like not so much rehearsed But like if everything just comes from like your your unique journey in here and in here It's like irreplaceable by anyone else's like thought Yeah, you simply can't fake it But I'm I'm talking about the people who Don't want to build a brand. Well, they it's a hard one because influencers.  Right, which is a wrong move. You need to have a product behind you as a creator Like I'm I'm going hard on education because it makes sense. Plus you can download a pdf over and over Yeah, but um, but with these other creators, they don't want to teach They don't want to they don't want to do any of that But they have a skill set that can be utilized by other brands to put them in front of as the mascot And that was kind of where I was going for Through that like your clients your service-based businesses like my my target audience is more service-based businesses as well But specifically the ones where the brand mascot is also the CEO. They're happy to be in front of the camera Yes, they just they have a product behind them. They have that authenticity provided. They're not uh, and this is why I prefer not to work with e-com because a lot of them are just you know drop shipping or white labeling sheets And I'm like, so why why are you selling this product? Now? Oh, it makes me money. I get it at 20 cents and sell it for 200 dollars a pop. I'm like, okay, cool So you're making money.  Yeah, I can't yeah Like you can make see you can't be a champion for your brand No, no, so that's why I like service-based businesses more But where do you see that that sort of like happening because I see CEOs directors owners of the brands service-based they don't they go Oh, I don't want to be in front of it. Can you do it for me?  I don't want to be a walking billboard. Yeah, I've got enough of those already Yeah, but then I say to them you need to bring in an influencer Yeah that you can align with your brand for 12 months. Yeah, and that's the creator economy, right? Yeah Yeah, yeah, so how do you see that unfolding in the Australian space given what we've seen the Americans achieve?   It's like Your clients your staff members a couple of businesses Um, like, you know like one of my mentors like bodhi from dialette digital like He has but he's never appeared on camera once but His team members make weekly really good high quality videos on educational topics and plasm on linkedin facebook instagram that kind of thing as well So you can like literally learn and see and feel the faces of every single people Every single person like in that business. It's just like it doesn't have to be you. It can be like someone else But it needs it needs to come from within where that's within yourself within the organization Within a close customer that might also have some kind of a personality sort of like outside of that it's the days of hiring The celebrity in to like stand by your brand and that kind of thing when there's not a clear and distinct like Link between them or even the influencer. I think it's just like you can you can very much see through that and like I love I love shitty videos man like like someone Genuinely creating like uh, you know one of our clients like um Like they do a few different videos and that kind of thing on their instagram. They're just like uh Oh, you know, um like today. We're gonna be talking about um like this and uh, yeah, we're just on a job site right now and um Yeah, like as you can see like boys having a good time like People get around it man.  I'm like, bro. If you represent your brand you'll dominate Yeah, your friends will share it your family will share it if they don't they're not your friends And you're not your family Yeah, but you need to become your own mascot and just and just haven't and just having to go as well And then like it's weird like every single time you have a go it just becomes that one percent easier one percent easier one percent easier And I've literally I've seen people go from like terrible on video Too incredible in the space of like six months And isn't that like the tiniest blink of an eye on the on the timescale of a lifelong career To literally 10x like everything you ever do. That's that's exactly what i'm saying. That's exactly what i'm saying Absolute pleasure man. Yeah, dude. What an absolute ending to that.  He does his photography as well on the side. You do some drone stuff too Yeah, getting getting getting back into that slowly slowly as well. It was like, you know, this thing that I used to Absolutely, I mean still do love doing it kind of thing. I've just sort of dropped off the bandwagon of doing it like Like that a little bit more but we're just we're focusing on on on bigger and better and crazier adventures like, you know, um being a few like really close mates are Climbing three big peaks in napole in october as well, which can be just unreal So, yeah, there's there's a lot happening outside of the work side of things, but yeah Right, we'll get it. Uh, we'll get it done. Oh, thank you so much man. That was awesome. Love that. Love. Yeah Shout out to bright tank. Thanks for catching up. Um, the uh, all the all the informations in the description Thanks for listening.  Cheers, brother


So amusement insiders has run into quite the predicament. We are in need of help. So amusement insiders is being added to a lot of the parks and media lists around North America and in fact we're on some park media lists for some parks across the pond and that is a great place to be in. I am super thrilled but we have been added to these media lists very last minute and we need help so I'm looking for some Americans specifically who can take weekdays off here and there or attend media events for us on behalf of amusement insiders and film some stuff for us and partake in some fun at the media events as well. So what I'm going to do is I'm going to paste an email address down below Canada's Wonderland fan at gmail.com that you're going to email with a quick video footage of anything specifically something outside that shows your you have the ability to record in 1080p and some good footage and then just describe something about yourself and just make sure you can attend media events. For example we have a media event coming up on Thanksgiving Day at around four in the morning five in the morning at a Six Flags Park and I need someone to go there. So any Six Flags Park please respond via email apply via email I will provide all the details there we're looking for people who want to interview park officials go try new foods go like check out events like the holiday and the park event coming up at Six Flags anything like that we're looking for anyone so you must feel comfortable on camera must be able to conduct interviews take like a day off you know two to five times max a year let's just say I'm assuming two to three days a year at max for media events and yeah reach out to me via email hopefully we get some volunteers because we need some people to attend media events on behalf of amusement insiders I couldn't be more excited again this is amazing news so Canada's Wonderland fan at gmail.com I will link it down below send me again a quick video of anything outside just so I can make sure your camera is 1080p a little bit about yourself and then just acknowledging the fact that you can take two to five days off within a year if there's a media event I'm looking for about two volunteers per park in case one person isn't available and yeah I look forward to hearing from you guys I have someone that is helping me put together a media team that will go to media events across North America for various parts it isn't just six flags by the way six legs is just the one that has out of nowhere added us to their media list and has press events that we have been invited to and I need to get people signed up so again if your home park is six legs great America that park is in dire need of someone that can attend event on Thanksgiving day at five in the morning so if you can please reach out to me via Canada's wonderlandfan at gmail.com anyways thanks so much for watching my videos guys don't forget to hit that like button subscribe if you haven't to the channel and share any of our videos that you enjoy for others to enjoy as well thanks so much guys have a great one bye


Hey guys, it's Amy, and now SpaceX has come out announcing that it will send people to the moon by the end of 2018 in a different Apollo 8-style mission. You guys guessed it, I have feelings, therefore it is soapbox time. So one of my biggest frustrations with SpaceX isn't about how the company does its rocket tree because it does build rockets that work, so that's always a good thing. The problem with SpaceX, as somebody who covers or has in the past more than now covered space news, is that because SpaceX is privately funded, it doesn't have to actually say much of anything. Right? NASA's a public company beholden to taxpayers like myself, therefore NASA has to tell me all of the things that I want to know that aren't classified. SpaceX on the other hand is completely private and doesn't actually have to say anything, which means the press conference about this new lunar mission actually does say, like the Apollo astronauts before them, these individuals will travel into space carrying the hopes and dreams of all humankind driven by the universal human spirit of exploration. That gives me no information, and that is the first paragraph of the press release. I mean, I did do a postgraduate certificate in public relations and corporate communications, and we were always told not to get into flowery details right off with that in the press release, but I digress. As for actual mission details, the crew in this case will be two private citizens. They have not yet been named, but apparently they do know each other, which is good since they are going to sit in the relatively small, crewed version of the Dragon capsule for at least eight days. The mission will launch from NASA's Pad 39A, which is where all the Apollo missions to the Moon launched from, with the exception of Apollo 10, which left from Pad 39B. The crew will fly faster than any humans have before, which doesn't actually say how fast. There is an article from The Verge that says the mission will skim the Moon's surface, which doesn't really say anything about the altitude from the Moon's surface, but I imagine it's close, but obviously not touching, because if it did going faster than any humans before, that would just be a bad day. Try doing that in Kerbal Space Program. Scott Manley will tell you that it is just going to end in epic disasters and explosions, but you know, in Kerbal, fun explosions. In real life, not fun explosions. And after passing by the Moon, the crew will go between 300 and 400,000 miles away from the Earth before looping back to come back home. That's all it says about the mission, and then the SpaceX news release adds that there will probably be some biomedical experiments or fitness data gathered on the flight. So as you can kind of guess from the lack of science details described in the press release about this mission, there isn't really a science component to this mission. Rather, there is a very large money component. Apparently the two private citizens have already made a very significant financial down payment on the flight. They haven't actually disclosed how much the mission is going to cost, or how much the two private citizens are paying to be passengers on the mission, but Musk said that it is comparable, more or less, to NASA buying tickets on a Soyuz rocket up to the International Space Station, which as a point of reference is about $80 million a seat. And the two private citizens are going to start training for their mission later this year, which gives them a little over a year to get ready to fly to the moon. So again, that's an indication that there's not really going to be a lot of hard science involved. They are going to be passengers. They're going to be along for a ride and have a really spectacular view, frankly, I'm jealous of that bit. But they aren't really going to be flying the mission or actively participating in the flight beyond payloads, and maybe gathering some biomedical data or fitness data or some other human factors data that could parlay into a later program. The mission will be entirely automated. Again, the astronauts are not NASA astronauts who have been training for years, who are engineers, who are pilots who have that background. They are private citizens with a lot of money who will have a really spectacular view for about eight days, maybe 10, depending on exactly the mission trajectory. No, the really interesting thing about this flight is how SpaceX will go about making it an automated mission.  We've sent more spacecraft without humans on board to interesting destinations on insane trajectories than we have anything with people on board. We generally send people up to the International Space Station, which is like NASCAR for space, just making orbits. It's easier to get there, say then to get to Pluto doing multiple gravity assists and mid-course corrections. But even in those cases there are humans involved, right? Every time the new horizon spacecraft had to make a trajectory adjustment, there was a whole crew of scientists and engineers having meetings, figuring out exactly how to make those changes, and then sending the commands up to the computer, and then the computer would execute it. So the question is whether SpaceX will do something like that, or whether they will actually train the astronauts, slash private citizens turned to astronauts to do any kind of work with the systems on board for these kinds of trajectory nudges and mid-course corrections. So the real question becomes, why is this mission a thing? I mean, you don't need humans on board to do an interesting trajectory. You check you don't need to send humans to the moon to gather biomedical data. You don't really need this mission to happen at all. But it is, as Musk said, a significant driver of revenue into SpaceX. These kinds of privately funded missions could actually be a huge source of revenue for a private space company. There seems to be a point where people get so wealthy that they get bored of what they have access to on the Earth and want to go into space. So maybe these private missions, like going to the moon without having to actually do any of the work, just really taking a risk to ride on a rocket and being a passenger on a largely automated mission. It could be that these missions to space, which are more exotic than just a flight up into Earth orbit, or even, of course, just a suborbital flight. I mean, going to the moon is way more exciting than a suborbital space flight mission. It could be that these will become such an important source of revenue for SpaceX that Musk really does need the money to get his missions to Mars, namely, get himself to Mars. Within the timeframe of sort of the mid-century or earlier than that, about 2040. So maybe the purpose of this mission is really just for SpaceX to get another source of revenue to develop bigger concepts like all of the technology it needs for going to Mars. So I guess that's enough of a reason to go to the moon with tourists? I mean, this is sort of a whole other realm of space tourism that hasn't existed until now and really doesn't exist currently. It exists in potentia. I mean, we can look forward to maybe 100 years from now, 200 years from now, when we have access to other planets and other moons around other planets, and this becomes the vacation. We could actually take a summer on Europa or something. Maybe that is the future, but apparently, the small-scale version of that is very much on the horizon, which is private missions to the moon. And maybe it's enough to take these kinds of risks and fund these kinds of missions if it's funded by the person who's going. So there may not really be a reason for this mission to go beyond revenue for SpaceX, and I guess that's enough of a reason to go to the moon? SpaceX has already made the connection, and anybody who knows anything about space will also very quickly make this connection that this mission sounds a lot like a private version of Apollo 8. Apollo 8 was a mission that launched on December 21st of 1968. Three astronauts, Jim Lovell, Bill Anders and Frank Borman, went to the moon, orbited 10 times, and then came back to slash down on December 27th. This mission played a vital role in NASA getting to the moon by the end of the 1960s, the challenge that President Kennedy had set in 1961. There's no real reason to do a mission like that outside of the context of Apollo. If you'd like to hear more about my thoughts on that, specifically, check out this video right here where I talk about it in great length. So it's interesting to note that this announcement from SpaceX comes just days after NASA announced a similar intention to launch astronauts to the moon on another Apollo 8-style mission with its first Orion SLS flight at the end of 2018. Now, this might actually explain why NASA is suddenly so keen on going back to the moon. Maybe it's not just Trump trying to have his own Kennedy moment and do something inspirational and grand for the sake of humanity. No, maybe it's NASA actually trying to keep pace with SpaceX. It's never really had a private company running neck and neck with it because a private company can take a lot more risks than a government company can in this current climate. But I also don't totally think it would be the case that NASA would see SpaceX as enough of a competitor to actually launch a seriously competing mission. I mean, the NASA Moon mission and the SpaceX Moon mission are basically the exact same mission. If anything, I would say the SpaceX one has more of a rationale to get off the ground because no bucks, no buck Rogers, you need money to make your rockets fly and that's something that NASA is very much lacking in this day and age. So what are my thoughts about SpaceX potentially going to the moon at the end of next year? Well, SpaceX can do what it wants. It's not using taxpayer money. If these two private citizens want to spend their millions or billions, probably of dollars, to get a rocket off the ground and to take a joy ride to the moon, then no one can really stop them. It's also worth noting that this flight would have to be sanctioned and approved by the FAA. Whether that could happen or what would stop that, I don't know. So there are a few hurdles for SpaceX to jump through before this mission can actually leave the ground. It's also worth noting that SpaceX is kind of notorious for missing its initial deadlines. But to be fair, they are working with things like massive rockets and spaceflight, neither of which are exactly easy. Target flights for manned missions to the ISS have been pushed back as have rocket launches and Musk originally wanted to send crews to Mars by the early 2020s and that's looking increasingly unrealistic. Although Mars is, of course, still Elon Musk's big goal. So final thoughts on SpaceX going to the moon? It's a private company and private citizens using their own money to go somewhere. I mean, they can do what they want. They could fly around the world. They could fly to the moon. You've got money. You can go where that money will take you. That's just kind of how money works here. But very much like my thoughts about NASA deciding to maybe go to the moon in 2018 just for the sake of going to the moon in 2018, I kind of want to see missions to the moon be building to something. I mean, again, rich people can do whatever they want with all of their money. That's, I can't tell them not to do that. But it would be really great if this mission was actually helping build something bigger, something that would push all of humanity outward more into space. But I don't know. I'm on team. I like science. So I want to see more interplanetary missions, discovering things that we don't know about other planets and about distant moons so that when we actually have the technology to really send humans beyond low Earth orbit and beyond the moon, that we actually know where we're going, that we're not just going to Mars because it's there, that maybe we're going to Europa because it turns out there's something really amazing there that humans need to be in situ to discover. I mean, that's the way I would like to see us approaching spaceflight, not just putting astronauts or rich people on rockets for the sake of inspiration so they can carry the hope of humanity with them going to the moon. But that's just my thoughts. And you know what? I'm on my soapbox, so I'm allowed to have my thoughts. But now I want to hear your guys' thoughts because I know you're going to sound off in the comments. Do you think a mission like this, just private citizens buying their way to the moon because they have the money, do you think there's any value in this as a mission? Is it inspirational? Is it kind of sticking it to the rest of us who can't afford to just take a tourist trip to the moon? Or is it actually going to do some good for the next generation of kids to inspire them to be great engineers or maybe just inspire them to marry old billionaires and then take that money and go to the moon themselves someday? Let me know what you think about this mission and about the whole new venue of private spaceflight and space tourism doing things like going to the moon because this is a whole, whole new thing beyond Virgin Galactic and suborbital flights. I've said it before and I'll say it again. This is my personal channel where I am very opinionated and don't hold back nearly as much. If you would like weekly videos that are very much just straight-up space history educational little nuggets about all the weirdo fun things I find in archives through my research, be sure to check out my main channel, Vintage Space. Every week is a new little tidbit that you probably didn't know about space history. And of course, if you want daily-ish updates from me about things space and other, be sure to follow me on Twitter and on Instagram. And finally, if you want weekly ranty vlogs of me on my soapbox because I do have feelings and opinions about all these new things happening in space, be sure to subscribe right here so you never miss a video.