Are you using Instagram stories as part of your social media marketing strategy as an artist and creative? I know that likely the whole idea of being on Instagram seems like a big burden and a bit of a time suck, but I promise you that Instagram stories strategy is super easy to do, takes very little time and so long as you know what to post and of course how to get the most out of it. So in my previous video I shared 10 ideas, post ideas for you to use on your Instagram stories. Today I'm going to share 10 tips on how to get the most out of your Instagram stories. Now stories are really great because they build engagement and the no like and trust factor with your existing audience. They also are beginning to be found by non-followers as well, so it's a bit of a win-win situation. They're much faster to do, they're much more about spontaneity and being in the moment whereas when you're actually creating posts for your feed you're really looking at curated and a bit more thought and a bit more time, energy and effort and ideally of course your strategy is going to include both things feed and story but today we're just looking at Instagram stories so having got 10 content ideas let's make sure you optimise them and I'm going to give you as I said 10 tips to do just that. Well hello welcome or welcome back to my channel I'm Sophie and I help artists just like you to build a profitable business doing what you love. If you'd like more tips and tricks on how to build that profitable business then you're in the right place all right. Stay tuned, make sure you subscribe to the channel and hit that bell to get notified every time I post a new video. Well as I've mentioned we've just been through a whole load of story ideas and how you can use them then today I want to share with you tips to make it even easier and to make sure that your stories really do get in front of more of your followers and all as well as new followers potential followers as well. So let's take a look at my top 10 tips for your Instagram stories. So tip number one you want to try and post every day and multiple stories so that's not just one image or video but that's to be posting throughout the day. Now I know I know you might think I don't have the time Sophie but honestly as I said in the previous video it really doesn't take you any time quick photo quick video quick time lapse just as you go through your day. So tip number one is you really want to commit to doing it post daily start in the morning do an update mid morning another one at lunchtime mid afternoon and in the evening that would be ideal but even if you can't manage that and you get one good story up it's better than nothing. So post daily really important make sure you stay for tip 10 because I've got something to add to the post daily that's going to make this even more powerful all right and it might even just contradict everything I've just said so make sure you stay for that. So tip number two be spontaneous stories about in the moment. So when something's happening and you think oh my goodness I wasn't expecting that to happen you've I don't know you put some paint on the canvas and it's dripped in a certain way and you quite like the drip it's not something you normally do but it's spontaneous and we might just keep that to ourselves and move on but just take a moment grab a photo grab a quick video and share it say look this is just what happened I wasn't aiming to do this I wasn't expecting this to happen but I'm quite liking this drip all right so you've got to be prepared all the time like I've said a few times make sure to have your smartphone handy always be taking photos always be taking videos and if you're really doing something make sure you grab a few time lapses the worst that happened is you don't use any of it all right best case scenario you've got all sorts of things to pull from when you are creating not just stories but posts as well I think I said that a few times but I really want to get that across because it's super important so spontaneity is just staying in that mindfulness space of being aware that you need to take photos in the moment all right something could happen you go out on a walk and you're totally inspired you pull out your sketchbook you're doing something not something you plan to do all right you're just going to grab that photo you're out and about and you go into an art gallery and you bump into a friend spontaneous meeting quick selfie out and about what happened to go in this gallery look what I've met all right to be spontaneous be ready we always ready to take photos and videos and pop them up on your instagram stories all right tip number three been the curated posts all right I know it's really easy and I'm guilty of for doing it sometimes as well and I've totally seen that curated posts do not get the engagement of real raw in the moment photographs and videos so if you're doing if you're building up to something and you've got some curated post for an exhibition then do it but make sure that you put your own writing and you tag and you do something with it all right so just a curated post on its own just don't bother like get rid of it out of your strategy you want to take the photos and videos and post them up in the moment tip number four try thinking about videos we know that instagram loves videos we know that all social media loves videos so think about whether you could add videos to your story it's more engaging for your viewer so when you look at other people's stories what are you more engaged with a photograph or a video we know that likely the video is going to be the thing it's walking you around an area it's something you can watch you're following them you're like oh okay even if it's for a few seconds it just takes you from this place to this place remember instagram stories are just that you're telling the story of your life as an artist you're telling the story of the work that you're creating or the people that you're working with all the materials you use or the shops that you buy things from you're telling a story places that you visit so always be thinking about storytelling tip number five try to go live all right can't stress this enough this is going to super super important so you're in the studio space you're going to get ready for work and start working you're doing some preparation working on sketchbook you want to share a few ideas or if we think about it in terms of promotion then you're heading towards a show an exhibition hit the live button and talk to us all right share what's going on because i promise you those will get a much higher engagement rate as well so going live is the next tip all right tip number six let's get into the nitty gritty all right simply posting a photo or a video is not enough you need to use all the things all right all the things so when you post it up you want to put some writing on it to explain so if you pop to video up sometimes people in locations where they haven't got the sound on or they can't have the sound on because they're at work so you need to write over it what's going on what you want the person to understand what is the bit about the story you want them to get so make sure that you use a font that's that's readable preferably maybe it's subtly in your brand colors just to give that kind of awareness but put some writing on there so writing is super important lots of bits of writing if you've got a lot to say you add another story writing on that story so that again people can read and follow it through so writing is super important hashtags now when it comes to hashtags on story use a larger hashtag so rather than something that's that's much more small and niche and doesn't have that many followers you want to use a much broader hashtag on your stories you also want to think if you're out and about at an event there might be a hashtag specifically for that event so make sure you're a little bit savvy and you do that so for example in my on my side hustle which is my weaving I go to a market I have a market store I've just started doing that this year so the story that I post there will have the hashtag for that specific market all right that means anybody who's following that market will see that story okay the next thing you want to use is make sure that you put the location in you geolocate your story so that could be as simple as where you are in the world in terms of where yours working space is but it can also be if you're at an event or in a store buying something or at that market or you're somewhere that's a bit more specific or you've gone on a walk for inspiration and you've gone to a national park the more specific you can be with the geolocation sticker the better right sometimes you find that you put a geolocation sticker and there are people actually who follow that story based on that location because they're interested in that location so you want to do that as well then I like to do things like add gifts all right so if you want to add a gift you simply again you're going to go to the gift you're going to say okay on arrows are useful if you want people to read something or move forward to the next story but sometimes I use the painting one where there's somebody doing something with a brush or it's just something it's more engaging it's funny you might want to use a funny gift use all the things that instagram has you can also do countdown timers and this is where you can find all the questions and polls and all the extra things you want to use all the features that instagram has on offer they'll like you for that all right so the more you can put on a story the more interesting it is to the viewer instagram story tip number seven we've said about using text to explain what's happening you can also create a video and actually have the subtitles as well so if you've got a video app and you create a bit of a video and then you just pop the subtitles on there's a few apps if you want to know what those are then shoot me a direct message of one that I use you can add very easily subtitles and you can post that video and again so someone's sitting somewhere they can't have the sound on and they're watching you talk but then the subtitles are coming up so using text to tell the story of what you're doing so you can do with subtitles or you can do it in the way that I said where you manually write over them so here's the thing about stories you're likely to add to the story during the day and as we get busier during the day it's really easy to get lazy and you just add a photo but what happens is the story lasts for 24 hours so if your first story with all the writing on has gone and the person sees the next story and they haven't had the bit beforehand and there's no writing on the next story they're not going to know what's going on so each story needs to have writing and you need to think what happens when the first story disappears and somebody lands on that one having not seen the first one does it make sense is it something that stands on its own so unless you post stories all in the same time and they sit within the same time zone and they'll all disappear at the same time sometimes what you can do and sometimes what I do if I've done that and I go in the next morning and I think all the first one's gone the second one doesn't really mean anything I'm just going to delete it all right so that's what you can be doing as well so make sure that each story stands on its own and don't forget to use the writing to explain what is going on in the story so tip number eight for your instagram stories start looking to tag people all right so you want to get this story out in front of more people and get the engagement up that one obvious way of doing that is to tag somebody in the story they're likely to share your story to their story therefore it's going to get seen by more people so you don't want to randomly tag people obviously you want to tag where it's appropriate so if you've been to an exhibition you could tag the gallery if you bumped into that person somewhere you could tag them if you've been to an art shop and you bought some materials tag the art shop you know sometimes I go out for coffee and I'll tag the cafe because you know they like to see people out and about they share that on that story it's going to be relevant so make sure it's part of what you're doing don't randomly tag people but again for my market strategy if I'm putting a story up about that then of course I will tag the the place where I'm having the market so you want to try and do all of the things for as many stories as possible tip number nine take story breaks and you're going to think to yourself well hold on Sophie you said post a story every day and I did but there's something about the algorithm that quite likes it if you for 24 hours or 48 hours not posted a story and then you post again I have no idea why that works but that's worked pretty well for me I know that I've taken a break and then I come back with a series of stories I get much higher engagement for some reason I've no idea and at time of shooting this works six months down the line it might not but it's worth trying it's also quite nice for you just to take a break not to have to think about it all right so take a break just don't post anything for 24 48 hours and then post again and somehow that kind of reinvigorates the whole system like I said we don't want to we don't need to understand why but at the moment it's working really well so that's my tip number nine so tip number 10 is of course to share other people's content to your story so if you've got something that you really stand for or a topic that you're really working through at the moment so a collection that you're pulling together something that's relevant to you and your brand and you follow somebody and they've posted something that you think I really like that post it's really relevant to what I'm doing then you can of course just hit the little share button at the bottom and share that person's post to your story and then you can tag them in your story so for example you're building up to an exhibition and the gallery where you're having the exhibition has posted something that you think is of interest about the gallery and you think okay well that's where I'm going to be having my exhibition I will put that post into my story and say hey check out this gallery that's where I'm going to be having my solo show next month and then you can tag the gallery in the post they will love that and they will likely share your story to their story still following so they've posted a post maybe a little time lapse going around the gallery space you're going to have your exhibition in the gallery space so you share that post to your story and you tag that gallery and you say this is where my upcoming exhibition is going to be next month likely they'll see that obviously and they'll want to share that they share your story to their story and if you're really lucky they might again give you some might tag you back again but they might say check out this artist they're going to be showing in our wonderful space next month so now suddenly their followers have the chance of seeing you and getting to know you before you have your exhibition in their space next month okay it's the little things it's the nuances it's the little bits that you can do with the stories that will begin to make them more powerful what's the most important thing you can do post consistently just have that break every now and then give yourself a breather and somehow reinvigorate the instagram algorithm goodness me isn't it just a fantastic thing so don't overthink this just keep it super simple keep it in the moment don't beat yourself up if you have a day where you forget to do it or you just suddenly you think oh my god i didn't do that but when you can get into that habit of always taking photos always taking videos you will have things to post so even if you get to lunchtime you think oops i didn't do anything you can check back through and think well i can post that now that's relevant all right i hope you've really enjoyed this kind of instagram stories mini series i feel like it's a little bit like that so make sure to check out as i say the previous one which gave you some post ideas check out all my other instagram videos below in the description below this and don't forget to let us know in the comments what tip has been relevant for you what you're going to be doing with your stories and don't forget to follow me and if you've loved this video you can tag me in it as well i will be super happy and to share your story to my story all right thank you so much for watching and i'll see you on the next one


Hi, and welcome to Screen Time Reset. I'm your host, Lauren Pair. Today, I'm pleased to welcome Mark Prinski back to the show for round two of our debate. Mark is an influential thought leader in the education and technology space. He's probably best known for coining the term digital native, referring to the younger generation who never knew a world prior to the internet and digital revolution. He's been a speaker at far more conferences than I can list in over 35 countries. This year, he's spoken to the Ministry of Education in Spain and Saudi Arabia. Past notable speaking engagements included the World Economic Forum at Davos, UBS's Megatrends Conference, numerous school districts in the U.S., and the Schools of the Future Conference here in Hawaii in 2017, the Hawaii Association of Independent Schools' big annual conference. Mark has written a number of books on the topic of technology and children, including Don't Bother Me, Mom, I'm Learning, Digital Game-Based Learning, From Digital Natives to Digital Wisdom, Brain Gain, and most recently, Education to Better Their World. Mark and I agree on some of the problems of education today. However, our solutions are radically different. Mark has been a strong advocate of bringing more tech into the classroom and gamifying learning. He believes we need to go even further still in integrating children and technology to the point of creating symbiotic hybrids in order to prepare children for the 21st century. I, on the other hand, am concerned about the growing body of empirical research and anecdotal accounts that link growing screen time to an explosion of attention issues as well as anxiety, depression, and other mental health problems among youth. It seems to me we've rushed to over-integrate kids and technology during critical developmental years. I believe we must hone children's human competitive advantages in order for them to take advantage of the huge opportunity technology provides as they get older. Today, we're going to focus first on the question of brain science and addiction, and then later on the question of my theory of human competitive advantages versus Mark's theory of symbiotic hybrids as the way to prepare children for the future. And with that, welcome back, Mark. It's great to have you. Yeah, so as I said, you know, we talked a little bit last time about brain science and research, and we were supposed to get back to it, but we didn't. We got to into our talk, which I think was great. We went with the flow, but you know, I wanted to come back to that because you're saying that we should be careful with research. On the same hand, we should really be careful, I think, in exposing our kids to a very stimulative, not really a substantive, stimulative devices that are certainly affecting their brains, affecting their development without research, that it's okay. And the preliminary research we have isn't really encouraging. The World Health Organization just came out with new guidelines strongly encouraging people not to let children under one have any screen time, children under five, keep it to one hour. And I mentioned on our last show, you know, JAMA pediatrics, which is the journal of the American Medical Association, did a study that they released in the last six months or so that looked at 2,500 kids, looked at their screen exposure when they were two or three, and then noticed developmental delays by the time they were five and motor and speech.  Do you have research that is not industry-backed that contradicts it? Or I mean, how do you think about and look at these results that are coming out? I look at the kids. And I don't have, I'm not going to go research to research with you. I don't think that's the right thing to do. What I observe are kids who say to me, for example, as one girl did, I said, do you play video games? And she said, no, my parents deprived me. So the problem comes from whether we are in, in service of what a great responsibility of adults, which is the safety of our kids, whether we are, in fact, depriving them of things they could, they could benefit from. And you just don't see any value in scientific research in medical journals. I see that the scientific research in medical journals is often and very often proved wrong in future medical journals. So that while we can say this is the best research that we think we have today, tomorrow we will have different research. Shouldn't we go on the best research we have today? I mean, if what you said was true, we could never get a cancer drug passed, right? Because in the future it passed this trial, but in the future maybe it wouldn't.  And the questions are, for example, do we wait until we are absolutely sure that somebody is safe before we give them an experimental drug? Those are, those are very big societal questions. I think this is a very big societal question. Let me finish, please. The important thing is that, is that we look at our kids, pay attention to how they're developing, do it not on a blanket. Let's do this for every kid under this age or at this age. Pay attention to kids individually. And so, for example, I would be, if you asked me for my recommendations, they would be, yes, we want quality human time with kids. Kids absolutely deserve that. I would say that if they get that, that equal quality time with quality software probably will not hurt them. And it's very hard to know when you look at these studies, because people are so complex that it's very hard to isolate out the factors that say, well, these kids had screen time and therefore that caused any future issues that they may have. We try, but we don't do very well at that. I don't know if we don't do very well. I mean, this, the same, that same argument could be put against almost any, you know, research from science on kids, because there are a lot of factors. We are complex. You quoted last, it's not research, but it's an observation that you had. Kids in Hawaii, when the surf is up, they go surfing and they go, and they're late to work and their bosses don't like. They skip work, yeah. Or they skip work. Does that mean we should ban surfing? No. But that's the same or limit severely the time that they can surf. I don't think so necessarily. I think that we have to look at things in a perspective of what's good for each individual kid. But I don't think that anyone is. There are certainly no studies I'm aware of. I don't hear a lot of people observing a correlation between surfing and inability to pay attention and things like that.  That sounds to me like you're just dismissing research that you don't like because it doesn't suit your narrative. I mean, can you provide me quality research that's not industry funded that shows that it's you talk about the expanded brains kids have. Do you have research showing that it expands their brains that it increases, you know? I'm not going to base. Again, research is nice. Research is something that in the 20th century was considered important to do it in a certain way. That whole field is changing enormously. And we are looking very much now at data in a very different way. And so I think I don't buy the idea that you put forth that I have research that was published in a journal that was not industry funded. And therefore, that means something. It means something, of course it does. But it doesn't necessarily give you the answers that you want that we want to have. And I think that the answers that we want to have come from looking at kids individually, from deciding what's good for a particular kid at a particular time. Well then, would you agree it's concerning if you say that?  I believe in the Marshmallow study, they did at Stanford. However long ago, a few decades ago, it was about 30%. I looked at the statistics recently, 95% of teenagers have smartphones. So would you be in favor then of reducing the number of teenagers with smartphones by at least 2 thirds? Obviously, we're not doing it individually. What I would be in favor of is helping kids understand if they're a kid who has self-control or if they're a kid who needs help with self-control. And if they need help with self-control, they should perhaps do certain kinds of things. And their parents should perhaps do certain kinds of things with them to increase their self-control if that's what they want. And if they are a person who has a lot of self-control, then they should be going in different directions. I think that that- So when you say do certain things, what do you mean? I mean, should they really be given such a compelling, addictive device that you talk about listening to kids themselves, kids themselves, Common Sense Media did a survey. 50% said they were addicted to their devices. Common Sense Media is the most horrible group I know. So I'm not gonna even talk about that. Other than JAMA pediatrics, right? No, JAMA pediatrics can be fine when it comes to many things. But it doesn't mean- Not screen time research. That they're fine with the screen time research. It doesn't mean that that research is accurate. But we will find out these things. What I think is that it's very important for us to keep figuring out how to give kids the combination, the maximum number of kids, the combination they need of good, strong human interactions and good, helpful interactions with technology. And I think that is a combination. If a kid, for example, and there's many kids who have very poor human interactions, very poor. It's been increasing. It's been increasing dysfunctional family or whatever it is. I think many- Or they're on their screens all the time. No, I think I'm gonna say that many of those kids would be better off being raised as one kid put it to me one time. I was raised by a machine. I think machines can do a better job than dysfunctional parents and not caring parents and absent parents of raising a kid. On the other hand, we can get a lot better at making those machines better. And they are not necessarily- I mean- I don't think it's the machines. I think it's the software. Completely disagree. Not that dysfunctional parents are good, but this idea that the machines have the best interest of the kids in mind at all. Again, I cited and could cite plenty more of people in the tech industry. It's not that the machines have the best interest of the kids in mind. They sure don't. Well, sometimes they do. It's that the machine doesn't get angry. The machine lets you do things. The machine interacts with you in ways that are very pleasant. And those things- Not always. That's not true. Well, I don't know a lot of examples other than when a machine is used to do something that a human would do, like bullying, that's clearly unpleasant and unpleasant. Yeah, there is an issue of kids watching YouTube videos and there was really disturbing content inserted. Like lots of things can happen and addiction. Do you not buy addiction then, any of the research that looks at brain scans and sees sort of similar patterns? The brain scans I don't buy very much because we are so early. Why not? As one brain scientist put it to me not too long ago, it is that those scans that we see, the fMRI scans are an incredibly primitive tool that really doesn't give us the kinds of information that we need. It's the only tool we have now so people spend a lot of time showing off those pictures. I do think it gives some valuable, I mean, there are very clear patterns in the brains of addicts, for example. So that is valuable information for seeing how addictions affect certain parts of the brain, no? That may be true, but the interesting thing about addiction that we don't hear a lot about is that it affects some people a lot more than others. There is something called an addictive personality and if we want to be smart, we would separate out the people who have addictive personalities and be very, very careful with the things that we give them that might cause them to become addictive. There is an issue. There's a great book I like called Irresistible which is by Adam Alter, who's an NYU marketing guy and he talks about how, uh-huh, yeah, he studies marketing. Behavioral addictions are completely on the rise because they've gotten so good at hitting our reward systems and that's absolutely true. They don't really, it's new in our evolutionary ability and there are, you know, on this issue, there are just so many doctors that have written books that are concerning and, you know, they're concerned about a doctor, Victoria Dunkley, Richard Freed, Andrew Doan, Jane Healy, Nicholas Cardaris and I don't, Robert Lustig, I don't see them. I don't agree with them at all and I think there are many, many other doctors who don't agree with them at all. I think that they're used to be a doctor. Which doctors don't agree with them? Why aren't they writing books? No, I'm not gonna, I'm not naming names here and I'm not going to deal with, no. If they're not willing to be public about their opinions, I think that's a real thing to question. I'm very sorry, but the fact that you can name a certain amount of studies and I'm not, doesn't make you right. In fact, I think that you're very misguided in what you're saying here and you're picking the evidence. The fact that you just dismissed the studies without any actual arguments against them other than you don't trust studies I think is pretty concerning but we're gonna have to leave it here. We're gonna go to the break because I know you also really wanted to talk even more about the symbiotic hybrid versus my human competitive advantage theory. So we could argue about this forever, debate this forever. We'll go to the break, come back and switch focuses to that piece of the talk. Hey, loha, my name is Andrew Lanning. I'm the host of Security Matters Hawaii airing every Wednesday here on Think Tech Hawaii live from the studios. I'll bring you guests. I'll bring you information about the things in security that matter to keeping you safe, your coworkers safe, your family safe, to keep our community safe. We wanna teach you about those things in our industry that may be a little outside of your experience. So please join me because Security Matters, aloha. Hi, Mabuhay. My name is Amy Ortega Anderson inviting you to join us every Tuesday here on Pinoy Power Hawaii with Think Tech Hawaii. We come to your home at 12 noon every Tuesday. We invite you to listen, watch for our mission of empowerment. We aim to enrich, enlighten, educate, entertain and we hope to empower. Again, maraming, salamat po, Mabuhay and aloha. Welcome back. So next we wanted to talk about, where did Mark go? There he is. Okay, cool. Scared me for a second there. So now we wanted to talk a little bit about this competing theories we have. I believe in honing children's human competitive advantages. I think that will set them up for success in the future. And Mark believes that further integrating children with kids into what he calls symbiotic hybrids which doesn't actually mean implants, at least not yet. But just that integration of children even more deeply is what will set them up for success. So I will hand it over to you, Mark, to talk a little bit about your theory and your thoughts on mine. Well, let me talk, I will talk in a second about where things are going, but let me just say that if you are a parent watching this kind of a show and you're concerned about your kid as you should be, my advice to you is to watch your kid very carefully and to try to understand what they're doing and why they're doing it, to have discussions with them, not to say that one thing is good and one thing is blanket bad, but to try to have the kinds of conversations with your kid, even when they're very small, that will help them grow and understand. And those conversations are about the kinds of technology that they're using as well. I mean, I agree that parents should be talking to their kids a lot about these topics and media use and how to use it well and reflecting on their usage. But you believe that integrating children more deeply to create symbiotic hybrids is what's going to prepare children to excel in the future, right? Can you tell us a little bit about that? I will be happy to. I think that it's not that we have to do it. I think that it's happening without us and that we ought to recognize it and understand that a kid in the future, for me, it's like clothing. Nobody goes outside into the public without clothing. Clothing is a requirement. Clothing is a technology, of course, but it's a required technology that over time has been understood to facilitate human interactions. And if you go naked into a public situation, you're not gonna be very welcome. And I think that's where technology is headed. It isn't there right now, but I think it is. And I think the kinds of actions that we will have and the kinds of affordances that we will have as people will be partially very dependent on our technology and partially very dependent on us. So something like compassion. We don't expect that to come from technology, but reading and writing and research and translation, those are things that are moving quickly as to be the technology parts of us. Yes, although I would argue it's hurting not, I mean, again, I know you don't like research but UCLA researchers had kids, they were using tech, they sent them off to a five day nature camp with no tech and they had a control group. And then they measured their empathy before and after the five days and the kids that were off at the nature camp, they had significantly better empathy scores. They could read people better, perhaps because they weren't looking at their devices or were actually like looking people in the eye. And I agree with you that it is happening already, this integration of children and technology. It's not without us, we give the kids the devices.  And what I question is whether that's the best for kids or you seem to think it's improving their socializing skills and I don't agree. What I am saying is that if we want empathy, if we want ethics, if we want to have dreaming and imagination from kids, then we need to encourage that and we need to spend time on those kids. And part of that can be taking them out to nature. But if we spend all the time that we have kids telling them they should be reading and writing and learning languages and doing the kinds of things we used to do in the past, then they are learning machine skills. And it's like the book, we want a book. They are learning machine skills? I like the, yes, they're learning machine skills. And I like the book that Jiang, the Yang Zhao reading, the Yang Zhao put out, he said, never send a human to do a Michigan's job. So for example, have you spent any time with Google Books? No. Google Books, it's called Talk to Books. If you have a question about something that happened, like what is, what do various people think about anything you want, about the topic we're talking about, you can add Google Books and it will read and search 150,000 books in half a second and it will give you all the parts of that. The problem is that very few kids are using it for that. I see kids, I do go to schools and work on, and they're like before class, they're like all playing video games, not perusing Google Books. Yes, but we both see the same problem. Yeah. But your solution is to say less screen time. Right. My solution is to say better screen time. My solution, it's the same way. You would find sophisticated ways to keep them off games. How would you keep them off the games? Hang on, I'm gonna ask you a question here. Would you say because a lot of human interaction and we can debate the percentage is really bad for kids, people, kids are yelled at, kids are abused, kids are all this stuff, that we should ban human interaction with kids? Of course not. What we should do is improve human interaction with kids. But you're still not asking how. I see all the kids on their video games and you haven't told me how. You're not for taking smartphones away. I'm for limiting their access to devices. That's nothing. But seriously limiting it. So if you're not going to do that, what are you gonna do? And I don't love your, I mean not that all parents are perfect, but you seem to constantly be painting this picture as like mean abusive parents in this benevolent computer. Like parents get frustrated, humans are not perfect. Most parents care deeply about their kids and are trying their best and slip up, but most are not, the majority of parents are not abusive ogres, you know? Well, again, we could talk about that because it's not clear how many are or we are. We all have an ideal that we're all wonderful, but talk to kids. They're not happy with a lot of the adults in their lives. And mostly what they say about those adults is I'm not trusted, I'm disrespected, I'm not allowed to do what I think is best for me. But that's the idea of kids. Kids are under parents watch because they don't have developed brains. They don't make the best decisions. And of course kids always think they should have more agency, more respect, more control over all of their lives. This goes back to like our talk about ice cream. They think they should be able to have ice cream every day for dinner, but like they should not necessarily, right? Well, no, that's a very interesting perspective because other than keeping our kids safe, if we know something is gonna really hurt them, if they're gonna go play out in traffic or they're gonna do this, that's our responsibility to keep them safe. After that, it's really questionable what our responsibilities are. You don't think parents have any responsibility for healthy nutrition, for example? I think that the- For bed times? That's the idea of healthy nutrition, of bed times all are very, very kid-dependent. Yeah, I mean, from what I've read and talked to teachers, you don't have kids though. No, I don't have kids.  So from the people I've talked to, kids, especially as they're younger, they need routine. They need constraints. They do well with boundaries. It's not that they don't push up against it, but they crave stability and routine. It's healthy for them, even if they sometimes push back against it. I think that's one of the reasons, you know, humans have like the longest time with their parents of any mammal. There's a reason for that. It takes a long time to develop the skills that we need to be successful in society. Yeah, I think a lot of things are changing. And so for example, if you were to look at, you know, we can put human development and maybe I think that's changing as well and I know many, I knew a student of Piaget's who was very, thought it was very important to reevaluate, for example, what he thought in view of modern times. What's the student? What are their prominent developmental scientists that are proposing and it's so cool, are they? At this moment, I don't remember her name. She died recently, but I will look it up and get back to you with that. But the thing that I think that most people understand is that in terms of their intellectual development, kids today are hugely more intellectually developed. They can do things, they can find things, they know things. A lot of people do not agree with that. There are a lot of complaints that they're not as good problem solvers. They're lacking common sense in how to do things. They don't have communication skills like written or verbal like they used to. I think that from the employers I've been talking to, that's not, I think a small set of kids, that could be true, but for the overall average, that's not, I don't think that that's accurate. I disagree with you and I also think that it's very important not to talk about averages. Averages is something that we used to talk about when we didn't have enough information on individuals. And the big word that you use there that really bothers me is like they used to. I don't think that the communication skills of the future are gonna be the same communication skills of the past. I don't think that the kinds of intellectual skills of the future when kids are enhanced will be the same intellectual skills. You can say that, but kids seem bothered by something like 44% of kids. I think this is from Pew, not common sense. You might be happy to know, are bothered that their friends are so obsessed with their phones when they're hanging out. So they're of this new digital native age. They still like that you're paying attention to me, not your phone, that personal connection. We took millennia and millennia and millennia to evolve. I don't think that just like that, suddenly eye contact, which we've taken so long to evolve into is like not gonna be important. And maybe this is why kids are more depressed or feel less connected is cause they let go of those things, but they're so wired into us to need it for fulfilling relationships. No, well, I don't see it that way. I don't see it that way at all. And I see that what is coming, and we're very much in a transition period. We don't know how to do this connection stuff and this technology stuff well. That's what Facebook is doing. That's why they keep having another edition and another edition, another edition. We tried this, it didn't seem to work really well. We'll try something. We'll try something new and eventually we'll get there. But if you look at, if I look at where we're going, you don't see it the same way. But if I look at where we're going, I see we have many more affordances and then we ever did in the past for communication. I think that in some, whenever I take my kid to meet an old person, I say, look him in the eye. But I certainly don't tell him what to do with his peers and his communications with his peers will be very different. And my suspicion is that despite millions of years of evolution that in 50 years, looking people in the eye is gonna be considered something that people used to do like dancing the minuet. I mean, I completely disagree with that. I don't think that biology and millions of years of evolution disappears like that. And I also really wonder that that lack of eye contact, if that's behind partially why kids are feeling lonely or why they aren't feeling like their friendships are as secure or deep as they used to be. And a lot of these other issues that we're seeing them deal with. Unfortunately, we're out of time again. We never have enough time. But it was great to have you on. And I would love to hear what you, the audience, think about, you know, what do you agree with? Who's right? Is the answer somewhere in the middle? Would love your questions, comments and opinions below or you can email them to screentimeresetatgmail.com. Thanks so much for coming back, Mark. I wish we had more time. I will close with my friend, Eshter Wojcicki's new motto trick. Trust, respect, independence, cooperation and collaboration and kindness. And if you really do those five things, you will have good luck with your kids. Something we can agree on. Good. This is Lauren Pear signing off for screentime reset.


The presidential candidate of the Labour Party in the 2023 general election, Mr Peter Obi, today tended forms belonging to the independent National Electric Commission, INEC. When the quarter started on Saturday, the petitioner will be rendered additional evidence in form of INEC document and also called up subpoenaed witness who tended a video evidence which was played in the open court. Through his council will be brought forward the EC4-0G forms from 10 local government areas in Niger State during the resumption of seating by the presidential election petition tribunal in Abuja, also tended by the petitioner of five certified true copies of INEC support from Niger State. So you get notified about fresh news updates.


My view is that the more data we have, the more information, the more intelligence we have in those machines, the more we need us to make sense of it. It's like saying we have, you know, we have what 64 million songs that have been published in music. I don't want to listen to 64 million songs. I want to listen to one good song. So, you know, how do I find out and need somebody to make a playlist? So just the fact that we have more stuff doesn't mean that we're being made to make superfluous but because we're not generating more stuff.  That's kind of what we have now. Every company in the world, top 1,000 companies are looking for chief data scientists. Every company. I mean, if you know something about data, you can get a million-dollar job right now. Because basically every company wants to figure out how to use publicly available data to public APIs and information from social network to generate some sort of sense-making product with marketing or advertising related things or product development and so on and so on while not infringing on privacy. I mean, there's at least 1,000 startups in the privacy sector. So that's a huge business. For example, a future business is a privacy warden. A privacy bank. Swiss companies want to be that, of course. Good luck with that. But I think there's jobs that we haven't heard of so far that I mean, if you're looking at the jobs now, your community managers, what was that 10 years ago? Nobody knew what that was. Two years ago. It sounds like a communist setup percent, community manager. I mean, so we have to reimagine job definitions. You're going to see a lot of interface designers, people who are taking technology data and creating human interfaces to it in a primitive way. This is what Flipboard is doing with Twitter feeds and creating an interface that we can read it. Also, visuality, which is creating data and creating something that is an image of that data so that we can immediately understand what it is. In a simple terms, for example, it means that everything is moving to video and images, so a lot more video making, video production for companies that has to do with social media and so on. But software designers and of course machines, people that take care of the machines and write those programs. But also things that are basically foresighting and forecasting. So helping companies create the new reality in a way we've already seen this trend, not necessarily futurist, but people who are looking at foresight. So I think as I was saying, it's shifting more to what's the right side, even though that distinction is really old fashioned, but let's say in general, that's kind of where it's going. So shifting to this idea of creating more ephemeral value that's not necessarily attached to a size output. I think eventually it leads to a simple conclusion that we'll get paid without working. This is, I mean, conclusion is quite obvious when you think about what this means. It sounds more like artists than it sounds like business people, but in the end, basically what it means, there is a trend towards creating a value without immediately translating into productivity. And when you have that, it basically means you get paid to do something that's not narrowly defined. And as that expands, then basically means you get paid doing that anyway. To me, I think basically what's happening now when the role reversal of before we had organized education and sort of the industrial society, we were all about these things, right? Storytelling emotions and ephemeral things and even religion and those kind of things. And now then we went to this place to where it was better to be a machine, to be fast and have information and pull up stuff and crack numbers and run spreadsheets and, you know, now we're going back to that all that stuff is going to be taken by machines. So then the other stuff that we need to do is to create emotional context and relevance and what I call sense making. That is a skill that will remain the foreseeable future with us. The priorities need to shift to produce people who are capable of rocking the boat and disrupting things because, you know, the driving force behind the economy today is not marginal improvements. It's disruption. It's all about disruption. And how can you disrupt something if you can't imagine what the alternative is? You know, as Richard Branson, you know, I mean, he imagines something completely different and he just he just goes for it and then it blows up or not. But you know, this is about disruption. And as I was saying, transformation is something that he would never do if you didn't have pain. You know, if there's no reason to change and if you're comfortable, why would you do anything? In terms of what we teach our kids and what they should be learning is that they should learn how to relearn and unlearn and transform like the transformer into the next thing that is the skill that they should learn the first place. Because, you know, if you look for example, the production of iPads, you know, takes 323 people touching the iPad to make it. And therefore, it has moved from Japan to Korea to China and now to Vietnam and next week to Greenland, maybe. Wherever the cheapest people are that can touch the iPad. There's no sense in that at all. Because it basically creates an artificial little bubble and it goes away to the next thing. So that using Baxter, the robot, to do that would make more sense. But then those people that did this don't have the work. So what do we do with them? And how do we bring them into a new workforce? Result is in the end, we have to train them to go back to what they really can do with human skills. Becoming indispensable. That's the key. That is the key. Your company, yourself, and you don't do that by just being smarter and quicker, better, it won't work. There is a benefit in that, being better, smarter, quicker, but it's about being more human. That makes it indispensable.