The following program is rebroadcast by the Armed Forces Radio Service to our fighting men overseas. Goodyear presents the Roy Rogers Show. You'll be hearing Bob Nolan and the Sons of the Pioneers, Pat Friday, the Far Brothers, Perry Botkins Orchestra. And now the greatest name in rubber, Goodyear, invite you to meet America's greatest western star, Roy Rogers. So howdy folks and we're all mighty glad you're here with us again tonight for another Goodyear get together. With a song or two and of course a frontier yarn that I hope you'll all like. Roy, remember last week when you told that yarn about the Russian kid? You said there were a dozen or more frontier Robin Hoods. Sure do, Pat. Why? Well, I don't know if it's because I'm a woman, but the idea of a gay dashing Robin Hood stirs my imagination. And since you said there were more than a dozen of them in the early days, well I was wondering if you might tell a story of another of those almost legendary characters tonight. Pat, it's a pleasure to indulge your woman's curiosity. So let's tell a story tonight about, well about California's Robin Hood character, Joaquin Murrieta. Joaquin Murrieta? Even the name has a romantic ring to it. Listen to her. Swoonin' again. Well actually, how you felt about Murrieta? If you lived in the days of the gold rush, depended on who you were, Pat. On who you were? Yeah, if you were an American who'd come in to make your fortune quickly with a gold claim, Murrieta was probably a desperate and reckless bandit to you, but if you were a Mexican or a California Spaniard, Joaquin was sort of an avenging knight in armor. You mean he actually wore armor, Roy? No, he wore clothes like anyone else, Pat, except they weren't just like anybody else's. He wore silks and satins and embroidered shirts and really cut quite a figure. You see, Murrieta was cut out to be a leader. He was an expert shot and at 10 spaces, at 10 paces rather, could throw a knife right through the center of a nasive diamonds. He dressed like an actor and well maybe he was an actor at heart because many of his escapes were made possible because of his skill at disguise. Like the day when a crowd of people were standing around a sheriff's poster. $5,000 reward offered by the citizens of Stockton to anyone who delivers Joaquin Murrieta dead or alive. Suddenly a well-dressed Mexican who had pushed his way through the crowd turned to a neighbor and said, Fortin, senor, perhaps you have a pants like a bottle, eh? Sure, A.R. Pedro. Yes, yes. Well, the Mexican wrote something on the bottom of the handbill, then strode off, mounted and rode away. Just as his horse broke into a starting trot, some men crowded in closer to the billboard to see what he'd written. Suffering catfish, look at that. Look what it says. I will add $10,000 to this reward and it's signed Joaquin Murrieta. Well, it wasn't too long after that that a doctor in a little town of San Leander's had a caller one afternoon.  See, senor, he wished I'd bring you to him. Well, where's this man located? He's not in back country. You come with me. I bring an extra horse. I show you where he is. What's wrong with him? Stomach bad? Running a fever? Oh, no, sabi, senor. Pero, he looked like... he looked like maybe he'd die. Well, I guess there's no use wasting time here. Wait till I fetch my bag and I'll ride with you. See you, senor doctor. And when you ride with me, you wear blindfold. A half hour later, the doctor's blindfold was removed and he found himself in a cave high up in the mountains. There before him, stretched out on a hard rock floor, was walking Murrieta. Murrieta was conscious. He smiled charmingly up at the doctor. Ah, senor, it was good of you to come. Murrieta, you might as well know now that I didn't come because I was threatened by this owl hoot of yours. I came because I understood a man was dying. Well, see, see, to be sure, you are a physician. You have made an oath to care for the dying and the sick. But, senor doctor, let us not waste time. I have already lost much blood. Here, here is the wound. I see. Senor doctor, your face, she looks sad. Is it that I am not going to live? I don't know, Murrieta. Well, I'll dress the wounds. Your chances of recovery after that are about 50 out of 100. Three days from now. Well, you should know if you're going to live or not. Three days, eh? Well, we'll make you as comfortable as possible for that time, senor. Well, hey, do you think I'm going to stay here for three days? Yes. Miss Knife fulfilled my obligation as a physician. I've attended you. Besides, I have other patients. Many of them as sick as you are. Sit down, senor doctor. You might as well. You are not leaving this cave until we find out that I shall live or that I am dead. Venga, muato, bring the doctor some wine. Apparently, the plight of the doctor's other patients preyed on Murrieta's mind or conscience. And after he was bandaged, he opened his eyes, smiled until the wince of pain was gone from his face and spoke again. Senor doctor, I have made decision. Yeah, what now? I am only one life. You have many patients. If I live, I live. If not, we know you have done as good as you know how. My men will take you back. Come on, your dressing should be changed. Look, dad. I'll tell you what I'll do with you, Murrieta. See? You have your man meet me at the waterfall tomorrow at four, and I'll be back. You shall be back. I'll lawn, senor, or tell the faith that I shall heal Posse with you, eh? Look, Murrieta, I'm here as a physician, not as an informer. You're abandoned. All right.  What? If I recover, then I'm no longer a patient. What happened then, senor doctor? Then, young man, I shall do my duty as a citizen and report your whereabouts. Say, I believe you, senor, but you're at the strong. It shall recover fast. In fact, you shall see. I will meet you personally at the waterfall tomorrow. Well, the next afternoon, shortly before four, the good doctor rode up toward the waterfall. As he approached, he noticed a young boy, a lad of possibly 13 or 14, sitting nearby. Easy, boy. Easy. Easy. Oh, hello, son. Are you the only one here? See? See? They sent me to take you back to Cave. Eh, I should have expected that. Murrieta said he'd meet me at the waterfall. What can Murrieta never break promise, senor? Oh, no. Then why did he send you instead of coming himself? Senor Wacky never break promise in the whole life, but perhaps you need eyeglasses, senor doctor. Grief! Murrieta! What were you doing just guys? Well, you say you'll return alone, so to find out, Murrieta must make very sure.  Yeah, from the sound of you, you must have passed the crisis and be on the road to recovery. Oh, see, it is like I tell you, I am almost well. In that case, Murrieta, I shall change the dressing, give you until 10 tomorrow morning to be out of here. At 10 o'clock, I'm reporting your whereabouts to the sheriff. When the doctor got home that night, he rode into his yard. He noticed an old man, a Mexican, half sitting, half leaning against his porch. A huge battered sombrero was perched on top of his tangled gray hair. And a brown cigarette, long since gone out, dangled from his lips. Are you waiting for me? Say, doctor, I wish knows of Murrieta. Murrieta? How did you know I was treating him? Oh, I know, senor. Is he well? Yes, only too well. Well, then, senor, doctor, you take this. Take money from you? No, no, thanks, just the same. Oh, but, senor, he is all right. You do work. Why should you pay? Murrieta didn't even offer to. Oh, but my dinner was so good as his, senor. I'm sorry, I'm sorry, keep your money. Hey, by the way, why are you so interested in Murrieta? I walk in his, how you call him, his nephew to me. Oh, well, well, I much obliged anyhow. Your nephew as well, and you hang on to your dinero. Good night, senor. Well, that's not to say, your doctor. Next morning, shortly after 9, the doctor left his house and headed for town in the sheriff's office. By the time he got there, it would be almost 10. Time to give the word that Murrieta's hideout had been found. He tied his horse at the hitch and rail and stepped upon to the board walk. And as he headed for the sheriff's office, he noticed the same old Mexican, this time leaning against the frame of a nifty doorway. What is that, senor? What are you doing here? Senor, you will not accept money. Por favorito. That make me feel better. Look, now we've been all over that before. You keep your money. Oh, but, Joaquin, you know it to your senor doctor. All right, all right. Then let Joaquin give it to me. Well, all right, doctor. Joaquin gives it to you here. Well, I'll be jiggered. Murrieta, another disguise.  Oh, see, I have been to your house all night. All night? Yes. What in mercy's name for? Well, doctor, you say you do not tell sheriff until 10 o'clock this morning. Murrieta, he must be sure. And you have the gall to come to town. Stand right out here on the street, two doors from the sheriff's office. Murrieta, he must be sure. Well, this time you overplayed your hand. I'm going in and report you right now before you can get out of town. Well, senor, you give me word you do not tell sheriff before 10 o'clock. It is still four minutes away. Now, if you wish to break word, you go right ahead. But what you going to tell sheriff Joaquin look like, huh? Old man, small boy, maybe even fox, eh? He not ever know what to look for, senor doctor.  Almost. Adios, senor doctor. And Murrieta will never forget you.


Hello, this is Laptop Media, and today, we will show you how to open the Acer Travelmate P2 TMP-215-52 and what's inside of it. Accessing this laptop's internals is a relatively easy job. First, you need to undo 12 Philips head screws. Then, pry the bottom panel away with a plastic tool and you're ready for take-off. Inside, you'll see a lot of free space and a pretty modest cooling solution, comprising a tiny heat pipe, a heat sink and a fan. On the bright side, from Upgradability standpoint we are seeing a 2020 setup, two RAM Sodom slots and an M.2 NVMe slot. Battery-wise we have a 50 watt hours unit, which is secured in place by some scotch tape. Perhaps the regular screws are too expensive nowadays. If you'd like to see more disassembly videos of the latest notebooks we would highly appreciate if you hit the like button and subscribe to the channel.


We're now going to work on an example problem involving a gas refrigeration cycle. So what I'll do is begin by writing out the problem statement. So there's the problem statement that we're dealing with. What we have is a gas refrigeration system, ideal gas refrigeration system, and we're maintaining our space at minus 23 degrees C. The surrounding medium is at 27 degrees Celsius, and we're told that the pressure ratio in the compressor is 3. And what they want us to do is determine the maximum and minimum temperatures in the cycle, the coefficient of performance, and the rate of refrigeration, the amount of cooling or heat transfer that we actually had, and knowing the mass flow rate of 0.15 kilograms per second. So that is the problem statement. What we'll do, I'll write out what we know and what we're looking for, and then we'll go on to solve the problem. So that's what we know and what we're looking for. And now what I'll do is I'll write out the process schematic as well as the process diagram, and then we'll start working through the problem solution. So there we have our process diagram as well as our schematic. Now one of the things that the question states is the surrounding temperature. Let's go back and look at our data. It says the surrounding temperature is 27 degrees Celsius. And so we have to think about that a little bit as we're looking at the solution to the problem. If the surrounding is at 27 degrees Celsius, what that is telling us is that the temperature at the end of our heat rejection process cannot be lower than the surrounding. So it cannot be less than 27 degrees Celsius. So that is basically specifying temperature 3 in our cycle. The other thing it is telling us is that the refrigerated space will be at a temperature of minus 23 degrees C. So that's the other piece of information. So if the refrigerated space is at minus 23 degrees C, that means that our temperature 1 cannot go above that. So that has to be minus 23 degrees C. Because if our cooling, we won't be able to cool if we go above that temperature. And so realistically, you might want to be a little bit below. But what we'll do is we'll consider it to be minus 23 degrees C for our analysis. So that is kind of an indirect way of giving us information that they've done in this problem. And that's how we can determine it. So what we'll do now, we'll go ahead, we'll determine states and then go through and solve the problem. So what we're going to do here is we're going to go into the tables in the back of the block, the air tables. And given that process one, we have information about state one, and we have some information about state three, we don't have information about state two or four. And so that's what we need to determine process one through two, notice it's an isentropic process as is three through four, we're dealing with an ideal cycle here. And so with that, what we can do is we can use the relative pressure from the tables in the back of the block. And I'll get the enthalpy as well, I'll am at it. And then I'll get relative pressure for state three. So with the relative pressure, the other thing that we know with the problem statement, we know the pressure ratio. And so if we know the pressure ratio, looking at our TS diagram, we know then the pressure ratio is between one and two, as well as three and four, and that pressure ratio is three. So we can use that and our relative pressures in order to get the missing state information. So knowing the relative pressure at state two, we can then go into the tables and look up the temperature, we have to do an interpolation here. And similarly, between three and four. So there we have all the state information, we can now go ahead and start answering the different questions that have been posed to us for the problem. The maximum temperature in our cycle is going to be the temperature of T two. And the minimum temperature is T four. Coefficient of performance would be the desired effect, which is cooling. And the cooling process is between states one and four. And then what we do is we look at the work and minus the work out of the turbine. So the work in is into the compressor. We subtract off the work out of the turbine. And finally, what we want to determine is the amount of cooling that we're providing. So those are the answers to the problem. We have our max, our mid-temperature, the coefficient of performance, as well as the amount of cooling that we get from the cycle knowing the mass flow rate. And so that concludes the problem of dealing with the gas refrigeration cycle.


Why no contact is not the end of the narcissist You may have tried very hard to make things right with the narcissist You may have been trying to get their attention You may have been texting them all the time, but they just replied with one word answers Or maybe they replied hours later after you texted them It just seems like they weren't interested in you.  You accepted that nothing was going to change But no contact is not the end of the narcissist Because once you go no contact It's only a few days or weeks until they come back It's only a few days or weeks until they hoover you Until they start texting you again Until they re-idealize you They love bomb you and now they're giving you compliments They're buying you gifts They're trying to get your attention Which can leave you very confused Because it makes you wonder why would they want you now? After you went no contact after you left them alone After you forgot about them and moved on No contact is not the end of the narcissist Because they seek validation They seek reassurance They need attention But when you're still communicating with the narcissist You're giving them attention You're giving them your time and energy You're making them feel important So they get in what they want They get in your attention Even if they don't really value it Which is why when you go no contact with the narcissist They suddenly come back When you're giving them lots of attention They don't appreciate it and they already know what you want They know that you just want to solve the situation Which is naturally what they're going to withhold from you Because they don't need anything from you in return Since you've already given them your attention Which they don't value once you've given it to them They're more attracted to you when you withhold your attention When you go no contact They want to come back Rather than when you give them all of your attention Then they just take you for granted They have no interest in making it work with you They play games and cause disruption Because at that point they don't even care Since they've already got your attention Your focus is already on them No contact is not the end of the narcissist Because as soon as you go no contact That's when they come chasing after you They only seem to value you When they think you want nothing to do with them Because they know that they're nothing And they assume that if you want anything to do with them You can't be anything great It's only when you leave and move on with your life That they then realize you have something Because they can't recognize the value in anything they possess They always take it for granted Which is why they're always trying to provoke envy and jealousy within you Because they can only gain satisfaction from what they have By experiencing it vicariously through you But when you stop caring about the narcissist That's when they suddenly start worrying about you That's when they suddenly develop this curiosity About what you might be doing without them You may remember a time When the narcissist said or did something And you didn't want to be around them And then suddenly they started pursuing you They were trying to get your attention They were chasing after you Because they were trying to get validation They need your energy They want to know how you feel about them They want to see your reaction And when you're constantly reacting to them And letting them know how you feel They don't want to hear it They have no interest in anything you have to say They will be more focused on themselves and their own lives Whenever you try to get close to the narcissist Or you try to improve your relationship with them They always back away They always have some excuse for why they can't act right They always play games Whenever you tell them how you feel They mock you or ignore you Because deep down they know they don't deserve to be loved They know they're not worthy of it Which is why they cannot accept it So when you try to build anything meaningful with the narcissist Or you try to improve the relationship They will back away Or they will cause disruption Because they don't feel comfortable in functional environments They thrive in dysfunction Because a functional environment only reveals their flaws And their inability to experience love or joy Which is why when you try to create a functional environment with them They're only going to tear it apart And then they're going to blame you for everything that went wrong They're going to act like it's because of something that you did When you pursue the narcissist They will run away But as soon as you go no contact They will pursue you When you focus on your life They will come running back But I'm not saying that going no contact is a bad thing You cannot win with the narcissist So your only option is to leave But it's important to be aware of what will happen when you do leave The narcissist may act like they don't care about anything While you are with them But when you go no contact You will see a different side of them Because they cannot deal with rejection So be aware That even though you may have gone no contact with the narcissist It doesn't mean that's the end of the narcissist The end is only the beginning Thank you for watching I hope this video resonated with you Please like, comment, share and subscribe If you would like to donate My PayPal link is in the video description Coaching inquiries You can email me at coaching at marksofivert.uk Thank you for watching And I'll talk to you soon


Happy birthday to you. And guess what? It's Michael's birthday. We love you, Michael. We love you. We're going out to breakfast. Come on now. Come on, everybody. Roll out. Four boys. Here we go. Yeah, that was fun breakfast and now time to go run. A little practice for ultra running, right? You got an ultra running. It's all about fueling while you run. So anyway, we got some good breakfast celebrating Michael's birthday. And yes, I'm going out for my last run of the week, capping off that 120 miles for the week. Solid week of marathon training. I'll break it down once I get back into shudder. All right. Let's lace it up. Asics. Oh, yeah. Here. The Asics EVO Ride is the shoe of choice for today. Final run. This will push us over 50 miles. So full review of the EVO Ride will be arriving on the channel sooner rather than later. We're back. And we're back. Asics EVO Ride. There we go. 10 miles today pushes us over the 50 mile mark for the EVO Ride. Excited to get you my full review of these shoes. Quite a few people are interested in this shoe compared to the Glide Ride, which is now down on the ground. The first pair. Here we go. Right here. So I'll get you the full review for those EVO Rides later this upcoming week. Okay. 120 miles this past week for myself. I'm going to run you through the Strava runs 13 miles on Monday, 11 miles in the morning on Tuesday, and then 13 in the afternoon. All right. And that was my first tempo run on Tuesday, six miles steady, three miles tempo, four miles steady. So tomorrow, Monday, actually, when you're watching this vlog, I will do my next tempo and I'm going to double the distance. So from three miles up to six miles for the tempo. Okay. Wednesday of this past week was my long run, 23 miles, 640 a mile, solid day, great day, felt strong. In fact, I'll just throw this in right now, what gives me the most confidence going into a race, especially an ultra race or a marathon long races is the long run and the threshold runs way more than interval days, way more than tempo days. It's the threshold days and the long run. So that was Wednesday, Thursday with seven miles. So absorbing the training. That was my morning run and then I doubled that day. So seven in the afternoon as well again, striving for that higher volume of 120 miles. Friday was 15, Saturday was 10, or sorry, Friday in the morning was 15, afternoon 10, and then 10 yesterday and I posted on Strava sleep. I slept, I think it was nine hours straight with no waking up, no blowing my nose in the middle of the nights are for the details. It was amazing. You all know how critical sleep is for recovery in marathon training. So sleep plus nine minute pace yesterday on Saturday. Oh, it was, it was amazing. Like it actually, I was pretty tired yesterday. I'll get to that in a minute. And then okay, today was 10 miles at 730 a mile. So my tip of the day for marathon training and really any distance, but I strive when you're at high volume, I strive to feel really, really good, meaning my body feels good. I don't feel overtired. My legs are not too achy. If achy at all, I feel like I'm eating well. I just try, I try to feel really, really well one, at least once a week because guess what? When you're striving for high volume, especially if you're just beginning to dabble in high volume, you're not used to it and your body is adapting to the stresses that you're putting it under. And so today, Sunday, 10 miles, 730 a mile, my legs were telling me today. I was expecting to run eight minute pace, but my legs decided to go 730 pace. What does that tell me? I now feel good for tomorrow's tempo day where I'll do a six mile tempo on Monday. So that's what that's my tip of the day. I just, I really strive to feel good at least once a week so that you're not digging yourself into a hole because once you dig yourself into a hole, meaning you're overtired and you can't recover from a hard workout, it's really difficult to dig out of that hole without taking time off of running. So anyway, that's my goal and I feel really, really good right now, confident enough to hit tomorrow's tempo day really solid. Now overall, how am I feeling about running 120 miles in a seven day period? And that is not the highest volume that I have run in my life over in one week. Okay, I've done higher. I'll tell you what that is in a second and it connects to the question of the day. Overall, again, I was feeling tired Saturday morning, Friday afternoon, but other than that, I feel great. Now the faster stuff is coming. Thresholds are coming. And I know like thresholds are going to really be that test of where my fitness level is at before by half marathon race in Irving, Texas, in three weeks from now. I believe it's three weeks. So very feeling pretty darn pretty happy actually, everyone. Like I don't have an injury. I don't even really have niggles right now, which is great, meaning like little aches and pains. And what else as far as the 120 miles in one week, it does require like getting a little creative with doubles. And again, my rule of thumb, everyone, you do not need to run. I'm just communicating what I like how I like to train. I think you can pull off a great marathon at 70 miles a week. I really do. So do the math. On average, that's 10 miles a day. I don't think you need to run even over 90 miles a week.  And so I'm continuing to do that tinkering in my training. So here we go. My highest volume ever was right after college, 135 miles in one week. It was a doozy. And I was doing a little cycling on the side as well, I remember now. But 135 miles in one week, I don't even remember how I did it as far as breaking up the mileage. I probably tossed in one extra 15 mile run at some point. I don't even know when because anyway, it was hard. And will I get back to 135 ever in my life? I probably will when I'm retired and just chilling out and have nothing else to do. Just go run a lot for the heck of it. But anyway, so 135 miles and the question of the day, and this is not a time to brag. This is simply a time to communicate the ups and downs of training, what works and what does not work. We're mad scientists as runners. We figure it out. And again, it goes back to why I don't have a coach. It's because I love to tinker.  And how did you feel? Okay, whether it's 20 miles in a week or 180 miles in a week, okay? Some people do all sorts of stuff. Like it doesn't matter. Like just communicate what you have run your highest volume and how did your body feel? Sound good? All right, we're not done. We're going inside celebrating a little more birthday. Ah, love you guys, love you guys. Here we go. All right, Michael's awake. A few little gifts for Michael. Go ahead. We did it. Yay! Jolly good fellow, freeze a jolly good fellow. Ladies and gentlemen, birthday cake is done. Time to get out the broom. Time to clean up. You know how it goes with birthday cake in little two year olds. I can't believe Michael is too. Okay, we're going to toss it back right here to the last birthday. We celebrated on this YouTube channel. I can't remember what it was, but there's some sort of birthday that'll be right there. All right, thanks for being here. Thanks for watching. As always, see beauty, work hard, and...


Thank you for checking out this no spoilers movie review. This is for the 2018 documentary film King Cohen the wild world of filmmaker Larry Cohen This is currently streaming on the shutter streaming service when this video is going up So check that out if you have interest. I am a big fan personally of documentaries overall In particular, I really like horror documentaries that kind of give you a lot of cool behind-the-scenes information about Films that you enjoy and just kind of the horror industry in general, so This was very interesting one to me I think it was well executed One of the cool things to kind of note is the man who wrote and directed this is named Man by the name of Steve Mitchell and Steve Mitchell wrote a horror film that is notoriously Awesome bad. I think it's like a bad film, but like so bad. It's good Chopping mall the 1980s chopping mall about killer robots with people trapped in a mall Yeah, awesome when I found that out. I was like, oh sweet. He did a really good job with this documentary I will say I'm also very very glad that he was able to put this film together before Larry Cohen passed away he passed away earlier this year if people did not know and That's a pretty big loss for film and television to be honest because he was heavily involved in both The guy had a very lucrative career I didn't know a whole lot about him or his career Prior to maybe a few years ago like two years ago or so It was is when I kind of like caught up to some of his stuff And I will say personally some of my favorite films of his actually my two favorite films Although I haven't seen everything he's done the stuff which a lot of people seem to really like and Cue the winged serpent now the main reason I really like those two films by him are two two things One I think the stories are a lot of fun and interesting and kind of crazy And two the acting of Michael Moriarty who shows up in this documentary Is so delightful. He's such a character actor I've heard he's very very hard to work with in real life But the man just has screen magic. It's something about this guy the way he does roles Amazing so cue the winged serpent and the stuff if you have not seen those films You should definitely watch those films are a lot of fun They're not like amazing films as far as like Cinefiles are concerned, you know, someone who's like very serious in the film It's just like oh Is this an amazing film? Is it very well written? Is it very well acted and executed? Those aren't the types of films he did. He did he was unbelievably independent Larry Cohen did things his way He didn't really want to deal with Hollywood all that well Although he had really good connections to make sure he got things done Real guerrilla style filmmaker, which when I was watching the the documentary they cover that extremely well That's kind of one of the main themes of it talking about how much of an independent and guerrilla style filmmaker He was he would literally Not get permission to to get shots He would not go out and get permits that he needed to get shots for films And that's crazy and it actually ended up causing some potential Problems at times where he would shoot scenes and there would be people in the background Who didn't know he was shooting a film and they would react naturally Which is great for actual film footage to get natural reactions of people in the background But is potentially really bad for society when people see some crazy things going on and can overreact But this was a different time. It kind of covers his career. I think through the 60s up until the 90s and then Yeah, but the the times were different back then it's it's way more hypersensitive now and people go really freak out You could be arrested for this stuff. Things were kind of let go a lot more back then. So very lucky for larry cohen Yeah so really good film Some of the some of the best names in this who come up as um as other people being interviewed about larry cohen Obviously larry cohen is interviewed in this. He's a large portion of this talking about his own life Which is really cool to kind of hear things from his perspective Um, some of the best names in my opinion martin scorsese is in this, which is kind of crazy I I didn't have known him to really do documentary stuff mcgaris who I really like john landis joe dante yafit koto rick baker and fred williamson and All the stuff with fred williamson like the guy seems super cool. That's something I wrote down I was like that guy seems so cool. I just want to hang out with him fred williamson seems like a Awesome awesome dude And they also have jj abram show up in it, but only in the beginning And I was just like if you want to grab people's attention And start a film off right having jj abram's talk to the camera Is a pretty good way to make that happen. So So one of the big things I wrote down first is that larry seems like a very quirky individual Like I said, he was fiercely independent wanted to do things his way, which I I have a lot of respect for One of my film heroes is a local guy because I'm kind of in the baltimore area john waters So watching this documentary made me think a lot about john waters because larry cone is that kind of like I said Fiercely independent person wanted to do things his way Gorilla style filmmaker and john waters is the same although. I don't think he's made anything john waters recently so Uh, like I said, I was glad this was done before larry cone passed away Although it also is kind of sad to watch it now because you're like, oh, he's not with us anymore Because some people make comments in the documentary like it'll be interesting to see what he could keep doing and he was like, oh because he can't He has a really good quote in it about knowing that a script is good He's basically like if everyone turns your script down You know, it's a good script and it's very original because people are afraid to make it And that is kind of a really good point that he makes about hollywood in general Is they are more comfortable going with what they already know and if there's something that's very original and very Forward thinking and then they're very afraid of it. They're like, oh, we don't even know how to market that There's not already a built-in audience for that and they're too cautious with things But when they end up taking risks Things go well from time to time Uh So I looked it up on internet movie database just to give people an idea of how prolific larry cone has been Throughout his career. He has 21 directing credits on there 20 producing credits and 86 writing credits he was a very prolific writer for film and for tv and um Yeah, 86 writing credits. That's huge granted that spans some decades, but That's success. That's a lot of success. But even with that said one of the problems is it seems like he's He doesn't feel like he got enough credit And I would agree with that like a lot of people don't know the name larry cohen And with all those credits that I just told you they probably should and so it shows him at like conventions and stuff And it seems like he's very attention seeking He was kind of like Love me. Love me. Love me type guy. Like I did all this stuff I I I reached celebrity status according to what should make you celebrity status And yet still people I can walk through a crowd and no one knows who I am And he seems kind of sad about that which was kind of sad to watch in this and be like Just wish he had gotten that credit But with something like this documentary it really helps to kind of build this awareness Which is why the documentary is so good So it walks through all the aspects of his writing and filmmaking And it paints him as very funny odd smart And all those things roll together very very well and it's really cool because I Even though I don't know that it was it seems very comprehensive as far as all the Kind of like types of films that he did throughout his career And it goes from earliest to most recent and I really really like how it kind of like charts his career And they go in depth with some cool behind the scenes stories with a lot of those films And I think that's kind of my favorite part of it is not necessarily like hearing people's love for Larry Cohen But hearing people's stories about like what happened on set like this crazy thing went wrong This this thing went wrong and he was very adaptive is what it seems like there were so many stories that were told in this documentary that um I mean it would have it happens because he didn't plan a whole lot That was kind of his thing because he felt like inevitably something's going to go wrong So even if you plan you're going to run into issues So just kind of wing it and be adaptable and it seems like his adaptability was outstanding And things did go wrong though Which made for these awesome stories that were like behind the scenes And a lot of them kind of spawned from the fact that he wouldn't get permits to shoot in places So but it made for great entertainment in this in this documentary because like I said Those were my favorite portions is when people were telling these stories The other interesting thing is that Larry himself would tell these stories about some of the actors And then he would ask the actors about it in their interview portions And they would be like Now that never happened if he told you that he's lying So it's kind of this weird thing is like How much is he lying about like I don't know But it's not like lying like maliciously or anything. It's just about like small funny things And you'll see what I mean if you watch the documentary or if you've already seen it I didn't realize Larry's role in the black exploitation film movement I haven't really seen many of those types of films, but Seeing this documentary it kind of piqued my interest a little bit And I yeah, I didn't know that he was so influential in black exploitation films But he kind of put it as like I guess I don't think he really liked some like the moniker of black exploitation. He was kind of just like I mean it was Black actors getting work and especially back in that time That was a very good thing Because it was it was getting us closer to like equality and film for black actors And so I found that a very interesting idea that he was talking about that like it was kind of labeled It's like black exploitation, but he was kind of like I was you know writing films about a black cast And these people had these jobs. So like what's wrong with that? I was like, yeah, no, I mean, it's it's a good thing in general um The okay, so the grill of filmmaking are ripped out. Oh this yeah the stories of his low budget Like this that kind of like goes along with the antics of like him not getting permits and the girl's style shooting and stuff like that The things they had to do because of having such low budgets Uh, this just kind of goes along with the adaptability. I was talking about like Those are cool stories and there's a lot of those that come up Yeah, and the other thing I wrote down is he seemed to wing it a lot Which I mean it ended up working a lot of times and he he kind of even said in in one of the One of the interview pieces that he was kind of like, you know, I got lucky in times This worked out like okay Um, so I also I have a lot of respect for this guy Um and and kind of the way he is he he seems to be one of those people who's Very compelled to create and I understand that you know I'm doing these these movie review videos because I feel compelled to create I also do a craft beer podcast and been doing it for about six and a half years now And I don't do that because I'm making money because I'm not Um, and I don't do that because of like, oh, I want fame or anything like that it's just this this compulsion to create and there's a lot of that theme to this documentary saying that Larry You know Larry Cone was just a guy who liked to create things. He liked Uh, first thing is he really liked to write he really liked to create stories And then later on he started directing and and bringing his visions to the actual screen And I don't know I just really connect with that in this film And I think that kind of enhanced my experience of it for that reason Um, uh real quick they covered the masters of horror Short film that he did for that series, which I was very very excited about I didn't know if they're gonna do that or not because it wasn't like a feature length Everything else they covered were mainly kind of like feature length things that he did That had Michael Moriarty Moriarty in it. If you haven't seen it, you should definitely seen it It was it's called pick me up I believe it was yeah pick me up. Um, the other thing is I did a review video on this channel of all the masters of horror Films and I ranked them in my opinion the the worst to the best and did like a little a few little sentences worth On each one. I was I'm very proud of that video If you liked masters of horror want to know about it because it is no spoilers go and check that video out I would appreciate that Oh, yeah, and Michael Moriarty shows up being interviewed in this a lot like I told you I really like him as a character actor He's a quirky dude. He seems like but it's a lot of fun when he's being interviewed um because of the things he says about Larry Cohen and he's very he I mean he has a high opinion of Larry Cohen, which is great Uh, but also just like you get the idea that he's a quirky dude, and I I like that. Um Yeah, and that and that's basically it overall I think this was really good if you like documentaries, especially if you like horror documentaries that kind of give you a background into people's Careers, but also, you know the behind the scenes on films. I think you'd really like this granted This isn't all about horror it covers some horror stuff like it's alive and uh cue the wing and serpent and the stuff But it also like I was talking about it covers like the black exploitation films They did it covers uh the show branded he worked on Also things like he tried he wanted to do like a lot of like fbi kind of spy films and stuff like that So it covers those things. So it's it's a mix, but um if you want to know about Larry Cohen, definitely check this out So out of five stars with half stars in play. I'm going to give this a four star rating. I think it's a very solidly good Um documentary and I would highly recommend it to people to check out, especially if you don't know a whole lot about Larry Cohen Check it out seemed like a great guy. Um Sad that he's gone, but thanks everyone for checking this out Please do me a favor hit that subscribe button literally takes you a second and it's totally painless Uh put it some comments down there if you've seen this and you want to talk about it Or if you haven't seen it and you want to talk about I don't know just do it Or if you just want to talk in general you can give me some thumbs up But please hit that subscribe until next time keep it brutal


And I thought I could do this better because what's out there sucks and I started to think about it at night like I need to do this Ladies and gentlemen, welcome back to another episode of Amir Approved I got my good friend Dan Demsky here. Dan is a serial entrepreneur and currently the co-founder I should say or founder co-founder. Yeah co-founder of unbound Merino Which is interesting company. Thank you Yeah, very interesting. I've been on the sidelines paying attention what you've been doing for the last couple of years and The reason why I have you on the show today is I want to talk to you about The roadmap that you took to build Company that you have today like what was the process? I'm more or less curious What was the inception the idea to even begin this? Okay, well I'll try to make a long story pretty short It wasn't my first business my first real business was a video production agency, which we ran for Almost but not quite a decade started my mom's basement my business partner and I were just doing freelance video and we were really into it really good at it and Getting these gigs started to stack upon themselves One after the other after the other and we had to start charging more money and all of a sudden We had this business because we were really good at doing what we do and we really cared about the customer experience And we loved it.  It was just happening We didn't even really intend to start a business and as the years went by I found myself Becoming more and more Disillusioned with what I was doing like I it was so exciting and I felt like we were awesome like wow We grew this, you know business with Seven-figure revenue and we were in our early to mid-20s and I was making money and our clients were amazing We had all the staff and I felt like this is great but it just became monotonous and I Started not liking the industry and I started feeling like I was doing a song and dance and boardrooms every day and I had to and I was just trying to Find a way to do something different, but I was so stuck in that business and Because I felt stuck and because I lost passion for what I was doing the business sort of went like this was the growth and then it's sort of Just kind of stayed stable and then there was this dissent, you know revenue and profitability That went down, but happiness and fulfillment was like just nose diving. I hated it I'd get emails coming in with what would be the most glorious opportunity or in my early days, and I'm just like I But I'd have to So I knew that I wanted to create a new business and I just didn't know what it was All I knew was I don't want it to be a service business I don't want to have to go in and say this is what we do and This is how much a cost and sign here and we can get started and rely on clients to Sign a check so that I could eat at night it was just giving too much power to the customer and Way too much effort from me It's like you put in this much work and then your max outcome is gonna be that it never it didn't scale so this process of getting to unbound Marina was took years and It took getting together with my business partner that my friends, you know, the people who I Started the business with unbound Marina We'd we just put a chalkboard out and come up with ideas and we had crazy weird ideas like you know Doing with this idea to do art prints that would be you know We'd find like small local artists from all different cities and do limited edition prints So you could only make ten of them and thinking that people would be into that and first started like teasing out a business model But that sort of phased out again. I don't know People care about our prints. We think it's cool. Maybe other people won't and Just by happen chance I ended up starting a sock company because my friend was starting it And I started helping him just to help him. I forgot you had a yeah, yeah, and it was really fun I really enjoyed doing it Quickly into starting that the guy I started with no longer wanted to do it So he started it. I was helping all of a sudden his business partner. He leaves and I'm like, oh, I'm doing a sock company and We really had a cool Creative slant on it, but we never were able to get that really off the ground Sort of did we started getting in a lot of stores. The product was really cool. We love the quality. We love the concept Um But it wasn't any time soon I saw myself taking a salary from that business So I'm like how much harder do we need to grind? And I started thinking about after all this time. Why is it That this thing is not working and I would think okay. Well For starters, I think we got into this business when funky socks became this big thing Yeah, everyone's all of a sudden wearing these funky colored socks So I guess when he started it he was saying this is a big trend Let's get into this industry and in hindsight. That's the worst Timing to ever get into a business. Something is really really popular It's already too late everyone and their uncle started having a sock company And I knew like I knew four people or three or four people at sock companies. Well Boris here in Toronto, Soxie Yeah, yeah, and then there was Cole and Parker. That's right There's just all I'm like every like how many people need funky socks and why pick ours over there? I think our story is cool and some people did but There's just way too much. There's just way too many people and in that massive massive crowded industry So that was sort of I think the thing that I dwelled on and then also I started looking at funky socks and I got bored of them I'm like kiddies were fun and crazy But are these just like the new like piano tie, you know, like people in the 80s wear these piano ties and all of a sudden it's ridiculous so I started thinking damn like I don't know if this thing has a lot of legs and Unbound Merino came as a concept Because I was looking for a way to pack lighter because traveling with my wife Is a huge pain in the ass with the amount of luggage that you need to bring, you know We were on this trip. We were going to Athens, Greece London, England and another small town in in Greece and We're going to this nice dinner We're going to friends and this and that so this suitcase just got bigger and bigger and bigger with all of the options And when we got to this town Hydra in Greece, there's this There's no roads and the hotels right of course at the top of this hill This is cobblestone steps going up and the only way you can get your stuff up there is you schlep it up yourself Or you hire a donkey Be a guy in the donkey will schlep it up for you and I'm like, I'm not paying donkey And I remember getting up to that hotel. I was just dripping sweat and When my wife opened that suitcase I Just looked at all the stuff in there I'm like, did you wear that did you wear that position all Stuff to her. She wasn't wearing she was just just in case stuff and I said, okay The next trip that we go and we're just with carry-ons Is this story too long by the way or am I just like okay? I'm gonna go for you. This is how we there is a point to like why we decided this is a good idea And We didn't forget about that idea. We're gonna go in Well, how wherever we go no matter what the trip we're gonna bring just to carry on that's it and Sure enough that next trip ended up being our honeymoon and we went to Croatia Italy Montenegro, Slovenia and I Started googling. How do you travel overseas for a long period of time? Just carry on I was read all these reddit posts and blog posts and I came across this post talking about This person who uses marina wool of clothing Because it's antibacterial and it's odor resistant. So instead of packing like 14 shirts You could pack two or three because you can re-wear them without having to wash them every single time because it won't smell No, that's it. This is great. Where do you find this stuff? Well, you find it at stores like Mech, which is like a mount equipment co-op in Canada or REI in the States um, Patagonia Europe bound which was like another camping kind of store and I live on a street where all of these stores are so If anyone has access to this kind of clothing I'm right in the in the district and I went around all the stores and I couldn't believe How ridiculous is marina wool stuff looked? I remember being in mech and they had this one shirt It had like a timber wolf on it howling at the moon and it said live free and the shirt was 110 dollars And like who would this is the kind of stuff that you like you find in a lost and found if you like Were like stranded somewhere you'd have clothing like it's like I couldn't believe it someone to pay 110 for this And then the stuff that didn't say live free with a timber wolf on it looked like active wear Which is fine if you're going you know running a You know, you're going jogging or you're doing you're going portaging or something But when I was going on a trip and I ended up buying some of this stuff because it's all the only options we had I remember going on this trip and feeling like I'm not wearing the stuff. I want to wear like I'm going to a cocktail bar I don't want to be wearing like someone like running shirt. It looks like I'm supposedly going to running It has like a reflective logo and stuff And I started digging and digging and digging And I just couldn't find good quality marina wool stuff that was simple stylish and basic the kind of stuff I just I'm not into fashion. I'm pretty anti-fashion. I just want to wear like nice looking simple stuff that performs And I felt like no one was doing And I started to think of my friends who created these really great e-commerce businesses You know, um, alex icon and Mimi icon with luxie hair They made this amazing awesome e-commerce business and then my uh, my friend started D brand which is the world's like largest manufacturer of vinyl skins for smartphones laptops and all and I was a partner in that business for a bit and I got bought out but I was very close to the start of that business and I saw luxie hair get started. I remember when he's just this idea And when I looked at you know, those are two examples of people I looked at I thought What made these businesses really take off? That's different from hitsu socks my sock company, which is just kind of like lagging on the ground level And it really was just timing and I remember I remember alex's story about looking for hair extensions for when he was getting married to Mimi And how They went online and they were just so disillusioned with what was out there The customer service of the stores or the inventory or the shipping from uk because they didn't have it Canada or the us and all these problems and they thought hey, we could do this better and dbrand had a similar genesis where it's like He I mean the story of dbrand quickly see he he bought these like really expensive beats by dre headphones He thought they were so cool and then he was on his university campus and he saw everyone had them I thought man these screw this I don't I like he no longer wanted to have these like lame looking He thought they were lame looking now because everyone's trying to look cool these beats by dre So he took a pocket knife and he cut some hockey tape and he like perfectly Skinned them to be matte black and they looked badass And someone said to him like hey, that's an awesome skin you have on those headphones And he didn't even know like there were skins that was a thing So he started looking online and seeing companies sell these so he ordered them and he thought that they were so crap That he could do better with a pocket knife and hockey tape So he got into the business because he thought I could do this better so I drew on those stories and I thought I could do this better because what's out there sucks And I started to think about it at night like I need to do this And I talked to a friend of mine as a business coach and I explained the whole idea and he knew of marina woolen thought He's like Dan this idea Is fantastic Took but you can't do it And I was what And he said I'm you know between your two companies trying to get the sock company off the ground and your video production agency Where are you going to find the time to do this and he was kind of right Because I was already spread so thin everything was suffering I was I wasn't even paying myself a salary for my company anymore.  I have to figure it out and we decided to Give it a shot but do it in crowdfunding And we did crowdfunding for two reasons one I didn't have the dough to go and start of clothing company not knowing whether we would work or not And two it was a way of validating the concept. It's like I can do my best to Try to come up with prototypes and then pitch those prototypes And see if it catches on now. What did he do with the agency? Did you leave it? Did you get bought out because you know as your coach said you're the time was You know, you know, you only have so much time to focus right so so I was still working on both the stock company and the video production agency and the crowdfunding the third I guess the third part of the crowdfunding campaign why it was a A way in for us is that we didn't have to work Full-time or even part-time like we couldn't work really part-time and The two guys I started with one has has young kids So he couldn't really devote tons of to any at a full-time job so we had to carve like Friday starting at 8 to 8 30 p.m. And we can go till 1 2 3 however late we can you know keep keep the gas running and That's how we did it. So we did it over the course of a year. We sourced manufacturers Built out prototypes came up with the brand came up with the marketing and did it and it's probably a year to a year and a half that took us from The idea to getting all the prototypes done Doing all the photography in the video doing the branding to creating the way everything And then after all of those weekends and some early mornings and the occasional day off that we'd booked to work on this That was what we had we had this package which was a crowdfunding campaign and click start And you cross your fingers and you do all your homework to To figure out how can you make this crowdfunding campaign work? and I leaned on everybody and it I just crossed my fingers and I thought if it doesn't work at least I tried my best I did we did a bang-up job And I'll know that this is not a good idea the market's not ready for it Or they're not interested or they just don't care like I do and at the very least I'll have tons of our own prototypes I can have it for me and it was fun. I got to hang out with my friends and drink lots of great whiskeys And we we were trying to raise 30,000 really we need 70 but we said we needed 30,000 And we did almost 400,000 like it just first was all friends and family, but then it just started taking life of its own And that was the start and what do you think was one of the main? Leavers that took it to 400,000 specifically for the crowdfunding campaign There are so many Um, and I did a reddit post about all the things that I did that were like I guess unique like I I leaned on all the great blog posts that I could find out there and Work from the tactics, but if there was one that really stands out We did indiegogo and they have a thing that if you get to 30 of your campaign goal You can do a deal with them. They'll put you in their newsletter marketing, which is like A lot of people buy from it So that's why we said we nearly needed 30,000 because I'm like I bet you I could wrangle up $10,000. So friends and family get 30 of the 30,000 to put you in the newsletter Yeah, so I didn't get like 10,000. Yeah So if I made it 70,000, which was really needed I'd have to go get how can we get We need to get 20,000 plus for in the first 20 48 hours. So We just hack just game the system a little bit. I mean, it's not they don't really care Also within the force for 48 hours. You have to do it or first 48 hours You need to get 30 30% got you so I for a month leading up to it was just Knocking on I was messaging everyone on the face, but I wasn't just messaging. Yeah, because If you mass message people, they know that they can tell that it's a mass message and they can just Just close it and like not reply what we did is First I asked them all I said, hey can I ask a favor of you and I asked I said I'm gonna be launching a clothing company in Like a month or an hour or whatever the time was and I'm really trying to get this thing off the ground. It's been a labor of love for a year and a half And I just need support If you're okay, don't feel any pressure but if you feel like You could buy a shirt off us and they're a bit expensive You know, the early bird price was going to be like 45 or 50 us for a t-shirt Um, it would mean so much to me But it's an unbelievable shirt and this is the best price that you're ever going to get because it's an early bird price Are you willing to and most people said, yeah, some people said, you know what? I just can't be spending any money right now or some people didn't reply But when the day came that we were launched instead of asking again, I created a video one for each person that I wanted to ask so it would be I just turned the webcam on a bit. Amir, how are you? Stan, remember I told you I was running that well, we just launched it. It just launched today And we're so proud of how it turned out, but we're really nervous. We're really hoping to get your support if and Whatever I ask so then you get in your Facebook message or inbox this little like thumbnail And you see my face and it says amirrosic.mov and It doesn't look like Like a scam or anything because you see it's me. Yeah, you do this. You do the things that don't scale Yeah, that yeah, I made a personable one. Yeah, and we stayed up all night for nights building out this library of videos Me and Andrew and just like something got crazy because we had to drink while we're doing it It just was so boring. So something got like we're hammered and something got nuts But people watched it and they felt like okay That was for me. It was very personal and they are Asking for I can do it. So It was very easy for us to get that first $10,000 in sales. So we If we did it in like A couple hours or something. It was all friends and family I remember seeing it's like brian demski my brother Sandy my business partner's cousin. I remember these names coming in All these orders just people. I know people. I know people.  There's all this traffic And then you start seeing like yohannes and berlin. Who's that guy? You know, I started seeing these other names and it just kept coming coming coming Then we started buying ads so that we could keep the traffic high And it had this illusion of being a very successful campaign very fast So it took a life of its own and I thought holy shit This thing might work And then I had to make decisions in my life Okay, well I was a little unhappy before and now I have this thing that I've really believe in it so authentically me So I have to make the decision. Do I continue? With this and leave everything behind and that's what I did How did that process look like? I said to my business partner. I can't be in this business anymore. It's a sort It's not like I could sell it. This is both for the socks and the agency both. Yeah It the agency wasn't worth anything in the sense that it's only Worth as much as your next client job Like what are we in it? There's no assets in it. It's like we have some camera gear and stuff like that, but I I saw paying myself a salary. I said I need to focus on this I moved into it my business partner runs that business and he does way better without me because one less like Less chef and he wound it down. Yeah made it more simple and The revenue has this way less overhead to deal with so he just does it so much better And it just worked out so well for him and it worked out for me. I just like kind of cleanly just stepped into a new Career or a new business and it's just going was that conversation easy Um, it was with it was with him. Yeah. Yeah, yeah He's cool and the socks was the same thing. Yeah, it was a little less. Well, he left, right? It was just you or well, yeah, but then I had another partner after Yeah, that's another conversation He's a great guy. Just I don't he wasn't happy with me because I kind of like all of a sudden I was just like And I was gone What was the next step after the crowdfunding? Well, because you guys ended up raising 400,000. Yeah, right? Yeah, it's pretty crazy So that all went into inventory, right? Yeah, so then You know, it still had a feeling of we got to be bold here Go all in because we have a start here We got 400,000 that includes So, you know, some of the costs of running the campaign But most of us just went to inventory. We also were very paranoid about quality So we did a lot of our manufacturing in china So we wanted to make sure we were going to the factories to monitor the quality ourselves Even though we don't really know what we're doing with the quality assurance, but They help, you know that we were Seeing the product and measuring it and trying it on while we're there But also to go and visit the factory. So we felt like it was A place we could be proud to do business because you hear things all the time like oh They have like children working in these factories often I hear it's not true, but I don't really know So I wanted to go there and feel like yeah, I can I can factor So that was that was a part of our budget, but that money was all accounted for Immediately it's all the inventory all the shipping out to all the itty-go-go backers And then having that inventory and building a small warehouse, which we did in like a got 10 by 20 foot storage locker. That's was our first like office um Actually moved in there three years ago today. I just on time hop the app um and We felt like we had all the pieces in place to start a really great business But this was not a business yet. That was just a crowdfunding campaign we were very fearful that we're gonna go and Start this web store and all of that like buzz that we got from crowdfunding won't continue and We had to just have faith and that we could do it so we put up our web store and I'll never forget. It was we launched it We opened on December 6th, and we were planning out A big launch. We're gonna, you know, email all the people and do tweets and all that stuff like we're Open, you know, the store is or whatever And we've started our Shopify store and we're going back in, you know Next few days to like fix some of the photography and some of the copy and all this stuff And after a few days, I remember going to the shop. We're at Starbucks We went to the Shopify back end And there was all these orders And we didn't even announce the store. And we're just like, whoa That's crazy. How do these people even find us? Yeah, how did it find you? I mean, it's pretty obvious in hindsight that we had we sold 2000 customers to crowdfunding People knew who we were so we were now shipping all this stuff for months So people were googling to find us and they not just find the crowdfunding campaign, but now this website So they were searching for us and finding us Because there was enough people that there was some word of mouth started getting generated We rushed to our warehouse. We shipped like those like, you know, like maybe it does in orders or something And I thought we have a business that was what I knew and like this Thing has legs because that was there was no marketing Since crowdfunding that was people looking for us. Yeah, you found a gap that people needed Yeah, people saw people got it and they liked our stuff enough to like loop back and buy more or tell their friends So That was the start of the start and it's just been growing It's just steadily. I mean people keep coming back. We have people who've bought in off us like I mean we started shipping just over It was about it was three years ago right about now From crowdfunding didn't launch our store till December But in that time we've had people have bought off off us like 15 times like one customer So I'm like many have bought like close to 10 and you mentioned in the beginning You know mentioned alex mutual friend of ours and dbrand And the key was timing of the market Would you say that's one of the key things that happen here as well?  I think comes from a lot of your like Initiative and execution and your hard work, but there's a huge part is luck. Mm-hmm timing Timing is also like to me timing. It's not luck. It's like your it's a decision Yeah, but timing's huge and I think I don't think a lot of people talk about it that much It's like I think 90% of business is all timing. I agree I don't think a lot of people realize that Just the right time we were the right The right message in the right place at the right time And I think that you can get that inspiration And a lot of people do when they're looking for something that they just can't find themselves Like I remember coming back from Japan the first time I went Toronto I went and I had so much ramen Japan and I fell in love. This is amazing And I went there was this one place that had pretty decent ramen one place had bad ramen in Toronto It was the only place and I was just thinking like They got to bring ramen to the city like there has to be like The food scene is blowing up in the city. There has to be more ramen And just year after year like you can't walk a block without incredible. Yeah So it's just like that. It's like a second you're tuned in to something that's Not right like ah, I did This could be better. It's really those moments that I think create The good ideas That's where you can feel that timing and if you have the if you have the grit and I guess the skill And the ability to execute you could be the person to do it Crowdfunding makes it That much easier. I don't wouldn't have been able to do without crowdfunding. So I'm like always Forever grateful to Indiegogo. I even emailed them. I was like, like I tweeted at their president like changed my life, man This is it's huge for me. It was huge because I didn't have the funds Or the time or the energy to start a business the old-fashioned like I needed crowdfunding. Are you guys using indiegogo to launch new Products not anymore. We did once and it was also awesome because as we're scaling We just didn't have enough cash to fund the inventory. We needed like we needed it just that cash was a big problem this Yeah, with with the With the lead times like we had to forecast like how much do we need for like the next four months before like we put This order in this because there's a minimum order they have to order from the factories Yeah, but even with that sometimes we need to order more because we thought you know our minimum order for our t-shirts would be 600 and we're like we need more than 600 Black crew neck t-shirts.  We didn't even know what we're going to sell Like in four months from now, it's going to be the holiday season. We're already going to sell through tons So we probably need more like you have to guess how much you need and then you have to You know put a deposit on it colors and the sizes it cost so much money. Yeah, so Because we were doing well people wanted to invest in the business and we were like very very careful not to jump Did you take any outside capital? No, okay. What we did was we We were gonna We ended up getting a loan pretty low interest loan which helped us get over a little hump Which we had to pay back within a year Private loan. Yeah, just like a family friend. I know it was tons of though I just like I never wanted to ask for money. Like I just don't like doing it but like So I that was huge Got a good loan from a family friend But that was only enough to get us so far And we were able to divide up the payments over in monthly payments over a year It was no problem to pay it back But really we needed more money and we couldn't have asked this guy for more so like what do we do? we can Try to go to the bank bank wouldn't give us a loan because we weren't in business long enough Um, do I know anyone else with money? Not really one that I could feel comfortable asking um investors There's a lot of there But like it's so early in the company like how much do we have to give for how much?  It felt like not a good idea So we're like, why don't we just do crowdfunding again? So we came up with our compact travel hoodie and that was to crowdfund that Inventory for the hoodie, but really it was to make Profit because we needed to get a cash injection so we could buy the inventory. We needed the other stuff Not just the hoodie. We need t-shirts. We need underwear So we did another crowdfunding campaign this time. We had our own customer base It was a little easier to get in we didn't have to ask friends and family for anything And we could cut a deal with indiegogo. That's even better because they know that we did well the first time Uh, yeah, run me through that so that you have negotiation power here then. Yeah, well, you start to say Okay, we'll do it with you instead of Kickstarter, but We want you to give us three guarantee us three newsletter Distributions and one of them has to be the feature because there's one that is the subject line and the top Focus what? Yeah, and they know that we have and like here's our email list now. Like you can see the size of it You saw what we did before for them It's just about having another successful campaign. They make help us get successful. They make their cut So what's your cut for that? I forgot it's a couple percent or a couple percent sure. Yeah, I don't remember. I don't remember But it's well earned because they do help. That's why I like indiegogo I don't know if Kickstarter's I had nothing bad to say but I have no experience with them But I do know that you can't email them or call them because they're so big Interesting that indiegogo has like they give you count reps you talk to them Go shave with you. That was super helpful So we did the second one for the crowd for the hoodie and we did 400 grand again And this time it was like a third of the work because we'd have to go and like knock on everyone's door and make Videos trying to convince our friends to buy things like it's just just worked So that gave us It was like the cash injection we needed to get over that major hum And that's what continues today. Just keep rolling with the momentum. It just keeps growing Can you guys are in amazon? Hell no, really? Yeah, I know. Tell me Okay, well I don't like to usually talk about this publicly because I'm afraid of Jeff Bezos The scary men scary evil men um The reason why I won't Ever see as being on amazon is because While you can make some good money and you can sell a lot of product there and it's a huge huge Market You don't get to own your customer So if you bought unbound marino on amazon because we're on there I would never know a mere rosa bought it. I wouldn't have your email I wouldn't have any access to you it gets fulfilled through amazon and amazon just cakes all that data and They find like the the products that are doing really well and then when they see an opportunity They go and make amazon basics version. They undercut you in price and they squeeze you out of your the search algorithm And your big sales just drop one day and you never know any of those customers were So I'd rather go the hard way find them ourselves get them on our own website Build our email list and we have access to that customers that email Email is the most powerful marketing you have I have a two Things touch base on that I agree for email. I don't know if that's going to be the most powerful going in the future I think there's diminishing returns on Email as of late. I disagree We can I can agree to disagree. Okay um Number two. Yeah, I'm quite aware of amazon basics. I even have a story to share about that I was looking for a dslr bag because my dslr broke for my ken camera I go on amazon and I'm not paying attention.  I wasn't even paying attention because I saw it looked identical to the canon stuff Yeah, like the same look same shape. I'm like amazon basic might even be made in the same factory I wouldn't be surprised, right? So I'm like, yeah, there you go. They're undercutting top performing products Your product is a commodity. It's nothing special. Everyone knows the factory It's made and you just go in there and your amazon you undercut it But I was wondering if you ever considered this is kind of off off cuff but creating kind of like a a lost leader product on amazon Where you're not selling your main stuff or something like low-hanging fruit of brand awareness some Someone's had given me that idea before and I remember thinking that's kind of interesting but It just doesn't seem worth it to me because We're gonna have to go and invest money Like why did I just invest money in in all the other marketing that we're doing which we're getting good at and we can just get straight to the point which is acquiring a customer that We have access to instead of Putting a good product that makes our brand look good on amazon and just like Letting amazon you have to compete them with people's heuristics of the fact that amazon has free shipping Yeah, so amazon has set the bar For all e-commerce on what's reasonable and it's very hard to live up to that Amazon prime is Amazing it is unbelievable. I love it. Yeah.  Okay, you know, I don't go home today I know there's a prime box of stuff It's so fast. It's so good And it changes people's perception of what is bare minimum of what they should expect for for delivery. So you have to try to at least be Somewhat within that realm. So we have very fast And free us shipping if you spend over 150 over 150. Okay. Yeah, which we may lower eventually but Because of the way we sell stuff in bundles and it tends it's a relatively expensive product our average order size is bigger than that most people will spend over 150 And it's pretty fast and we can in cheap in canada tooth We are not competing with amazon if you're shipping Europe. It's expensive and it takes a little bit We'll get there if somehow but yeah, that's like the goal you have to you have to Try to live up to the unrealistic expectations of you're not the first one that's told me that they Have actually known people who've taken their product off of amazon Yeah It's just a scary place There's nothing redeeming about Jeff Bezos as a human. I mean, I mean he's super impressive like What he has done and how many people can do has done and the power he has is insane But I don't look at him like like a bill gates where he's using his Power and skill and ability to execute for you know, he did microsoft changed the world now. He's You know eradicating diseases and trying to reinvent how toilets work in third world countries and all this amazing stuff Jeff Bezos is just trying to squeeze profit out of some small to medium company in Toronto, you know, it doesn't care you're making uh camera bags Because the in your son on amazon They'll do it they'll do it cheaper and you have no control Oh, you mentioned you're on Shopify.  They say What Toby has built is phenomenal Yeah, I am the you know I I live on king street and from my back on my my balcony I can see Shopify office and like I can see that like Shopify bag logo like and gone And I sometimes at night I just stare at him like I am so I love that company And I'm just grateful that I can see it for my balcony. I got so much. I love it I just love looking at like I am so grateful that it's down the street from me What that company does and I know people that work there and like I just I love it But that first store we made I told you when those orders came in We're at Starbucks. We just took the photography we had from a crowdfunding campaign and We pieced together A store based on a Shopify template and I was Heavily involved in making that website. I don't know anything about web development I not an ounce of information and I was a big part of whipping together that store which all of a sudden was selling product. It's like so easy to get started and the data they give you is so helpful and It's just such an amazing platform like I love it. So I'm happy to be on there. It's not It's competitive with anywhere else that you put your product on and I don't know where else you can put your product I don't know. There's other like platforms you can have you can use square space and some of that Or you go and code your own e-click. I don't understand. I just do what it is.  You can call them 24 seven Yeah, the customer service is outstanding. Yeah, access to experts is outstanding So many stores are using Shopify that the checkout has become very familiar to a lot of people Yes. So when I look at what I think is our like stock looking Shopify checkout At first I was kind of like this is amateur because ours should look more on brand No People are comfortable with the Shopify checkout. It's so ubiquitous The Shopify is just another one of those companies just makes life easy I don't like without Indiegogo and Shopify like how would we run this business? This was 15 years ago I would have to have like big money and big power to go into Have the balls to go into the clothing industry To start any commerce store like it doesn't make sense. This is it. Yeah, it's interesting man When you think about like Entrepreneurship is becoming a lower barrier to entry very low. Yes, you just have to rely on your ability to Convince the customer that what you have Is what they will benefit from And do it in a way that I want to say convince like for example You we talked about this timing and number two you found a product that's solving a problem Yeah, right when you have to convince that's artificially there's that marketing saying you can turn You can turn like was it like silver to gold but you can't turn like Or was it you can shine silver to gold but you can't turn copper into gold something like Marketing can only take a product so far artificially Until it gets diminishing returns Yeah, but if you have a real product that's solving a deep rooted pain that people have in this case is like Well, yeah, people travel people sweat People are tired of bringing 10 pieces of clothes. You know, I was in my honeymoon last year.  I can wear three shirts as opposed to bringing 10 I'm in and do what else like works for us is the fact that And this is I think a an advantage we have it's just being an I guess a Sumer package goods kind of product is Yeah, you might only need two shirts for that trip But those shirts are not going to last you forever and if you like the shirts, you might also like the long sleeve Underwear or sweat or hoodie this this is the crew Sweat shirt. We're just coming out next week. Like there's we have the ability to Market more products and the same products to the same people, you know, I think of it like lucky hair Unbelievable business, but I guarantee they don't have People that have bought 15 times for them in three years. So many 70 hair extensions So as long as the product is really good, we have a really long potentially a really long lifetime with that customer Yeah, well, well you did something really strategically clever is you took the word marino and you Baked it into your brand name. Yeah Why do you say that's clever because I'll I'll dispel the myth about what's so clever, but it's not that clever Well, to me, I view it as it's an it's a it's a material that's used Uh, it's going to get a lot of natural searches on google Uh, the actual usage of it globally speaking is like there might be other companies Using marino. Yes, but you have it baked into your actual brand, right? That's clever to me. Yeah Yeah, that was a thought the real reason we did it is because it was easier to get the trademark You couldn't get unbound Unbound apparel way harder, but like think about it. No, we were thinking like yeah, we're we're positioning because You know to us We felt a lot of people Don't really know what marino exactly there was we found there was two types of people There were people who knew it and those were the outdoors type of people or the athletic type of people And I met a few of them and like I have so much marino wool stuff. I love it. It's all I wear But that was a very very small nation people. Yeah most people They had no idea I mean they might have heard of marino wool, but they were thinking of tukes and scarfs I think it was very woolly and if they first out. Is it itchy? They don't realize it's super fine It's like we're in a cotton shirt Or they just like they didn't realize it could be that fine that it's like a t-shirt Like how is that wool? Does it make sense? Is it like have those woolly fibers? They just had no idea and then when you teach them about what it is and they try and they see it's like a really comfortable like breathable awesome shirt that performs like that We were converting people so because we had that converted enough people from indiegogo we had that like word of mouth it started but We were really thinking using the word marino in in the brand name because that was part of what we were Trying to accomplish in the marketing is teaching people for the first time that marino wool is their new favorite t-shirt Material like it's not cotton you know what I mean it's not Casually, I don't know or like you definitely not like a synthetic like polyester those are terrible for the environment They feel clammy in your skin they They could be anti odor, but they're just like they're it's actually not a good feeling material um So yeah, that was like our our mission is teaching people for the first time what marino wool is and how we'll benefit them what have you been uh What has been your best as of late? user acquisition channel um The thing that we went hard on from the get-go is facebook ads which is Been unbelievable But we did all we hired a consultant to teach us How to get started on it, but we did because we because of my previous experience in our old company with video production and and Also by way of that photography could do our own ads one of my business partners that created was a creative director at an ad agency So we could do some copywriting So we felt like we can do our own ads But we just need to learn the facebook ads platform and because we had 2 000 customers from crowdfunding We were able to create look-alike audiences of people who already bought our stuff and target Those look alike. So the one the of all people in usa Who are the 1% who have the most similar online shopping behavior to the people who already bought our stuff but are not those And you know, sometimes I would see these uh news reports of zuckerberg, you know testifying and selling your data to Cambridge Analytica and how they know everything that you're doing all this stuff and I'm like, yeah That's kind of it's kind of gross, but also on the other end That gave opportunities to people like me to compete with huge brands Because we can be more clever in how we target Then customer Find new customers be creative in our ad copywriting and our photography we use And we got really really deep into that and that was the main source of new traffic for us and When we first started they performed incredibly and it's gotten a little bit more competitive, but it's still good in the process of that, um We invested in seo and which we rank On front page google for most search terms that took like two years to get there Um, we're just starting with some google ads google ad words and we're doing some pr stuff just to get Articles out there. I mean, you know, we've been written up forbs fast company and wall street journal that I don't it's just all it's We just always live under the assumption that there's no one way to acquire customers That's going to last for too long basic ads has been glorious to us and it's still really good But I don't think it's going to be that good in a few years And I think if anyone is trying to sell a product online, they should be at or down right now Because it's good. It's still really good But we are afraid like if this is all we have what else is there? So that's why we started dabbling in pr and we tried to make sure seo it's the it's the four leg stool analogy Yeah, take off one. Well, the thing is like if people rely on just one leg you take that out Yeah, you got nothing.  Yeah, yeah, and uh Yeah, just try and but the we talked about this before and you said you don't think it's the be all end all and I said I disagree the Crown jewel of all marketing is And we work hard Get that email list. No, don't get me wrong. Listen, I think email still is the most powerful way To control your audience to have a one-to-one direct communication. I just think The ROI that people talk about it's going to be on a diminishing return Perhaps but it's so much more powerful because when we send an email out now, you know, we have tens of thousands on our email list It generates so much because these are people. They're all people who are interested in your stuff or a lot of your stuff Have you experimented with text messages? No, that sounds creepy Why I don't know they opt in Maybe maybe I don't know is that a thing people do that big time. I'd be super pissed if company are you opt in? Yeah, you're giving permission. Like, yeah, here's my phone number. I want to receive a discount. It's like Gary v does it with With his new wine company is called the text wine.com or wine text something that and he gives you a deal wine deal a day in your text message You know, like, yeah, I want this great deal Yeah, that's interesting. I should look into that look into just finding any of those little things and and It seemed bleak for a little bit because nothing was taking off like Facebook ads But slowly if you just keep at it something started now Facebook ads is still the most Dominant but I would say 40% and these are rough numbers, but 40% of our our new customers are required through Facebook ads I'd about 30% would be Organic search which is much better than it was a year ago. It's huge. That's great. It's intense search That's great. Yeah, but searching for our brand but also like a lot of it's searching for Merino will t-shirt sure not for us, but we come up high now And then a good chunk of the rest of it is word of mouth And returning customers so It's a nice spread AdWords and Google ads will see how that pans out. I don't know how PR relief plays into the percentage But that's been we had like when we're at fast company Selling out of everything Selling out of everything huge, but sometimes we're in We were in Forbes and like didn't really do much for sales, but it looks cool Let me ask a question about skews. Is there a strategy you guys determine what type of sizes for skews? Because that's a big issue too. Yeah, we work with our accountant who's just been a massive help to us in Really crunching the numbers what we sell Gets into it. So just trying to figure out like What are the patterns what moves? Yeah, yeah, and we just try to order based on that It's always a struggle because you don't want to overorder of course, then you're sitting on stock. Yeah But yeah, that hasn't been the biggest problem For us, it's about What new products should we roll out and I think because we originally identified the problem Or the the gap in the market that allowed us to think this is a good idea for a business Uh We do feel kind of like we're our own core customer and we know what we want next So we rely on our own gut intuition along what comes out next but we always it's very simple and we roll out very few skews And everything that we roll out is there's no seasonality like If we overorder we'll sell through it eventually It's not like we have to clear out the spring summer like our stuff is plain black t-shirts or plain gray And it it it looked fine if you were wearing it 10 years ago. It looks good today. It's gonna look good in 10 years. So The change in fashion won't affect it The season won't affect it because it's a travel product. So it doesn't matter if it's Like february is our best-selling month of the year. I still don't fully know why so what do you guys? You have t-shirts you have hoodies. Yeah, we have sweatshirts like this. We just release button-down shirts Underwear socks back in the sock business. Yes Full circle. Yeah. Yeah, they're less funky now. That's right in every way But what's the future man? What any big plans with a company or Anything that we should know about?  I'm like, honestly, I I feel like I have so many years ahead of me of just rolling out product. I'm not trying to Create the next Zara Like we don't ever want to be in stores. We do all e-commerce really no stores at all zero The only reason we want to be in a store is because a lot of people when they find out we're in Toronto Some people want to like come and try a shirt on and it's annoying. You're not going to come to our warehouse. It's not set up like that. You guys gonna learn mechs or something I don't know. I think of maybe getting into one store just so if Toronto people ask And they want to go try and they can go try it on. Yeah, and that's just to deal with like The annoyance factor of emails coming sure let them do but that's the only reason Maybe one day and I don't even know why like it Maybe if there's a we found a good use case for why we want to do this We'd have our own unbound store that's years out Or not anywhere close to thinking of that right now But if that's good for the brand And it makes some kind of business sense I think it would be pretty cool if we had a store like you can start in Toronto or You know, maybe we do like Toronto, New York, Shanghai And I don't know how much of that is because that would be a smart move Like, you know, Indochino has their like showrooms exactly. Yeah And how much of that would just be like the cool factor of the hell We have a store like it would be cool But we'll cross that bridge when we get there We just want to create new products and our focus for what we roll out is Eventually If you go traveling anywhere You could have your entire carry on bag be full of unbound Only unbound clothing and it would solve like Every it would fill every purpose So if you're going out for so like a fancy date or like a business being like any kind of situation, there's The unbound version of that which is classic always looks good Super high performance super high quality All of the things that make it high performance will be a factor in it So we have so many products roll out like we already have the next two years Products and that won't even that's just scratching the surface And that's how long it takes us to self fund our own stuff if we ever got an investor, maybe we could roll out way faster, but honestly I It's going in a good direction. We're running it super lean, which is the With the result of learning from my mistakes from my first business where we grew the business so fast and it was just like We were dumb mid 20s No idea what we're doing and all of a sudden we had a staff of 18 people to sell 100 grand a month to keep the lights on and I was like So tired all the time. So this business is like lean, but it's scaling Like what do I need to do like some maybe one day I'd sell it, but why I don't I I'm not like Drawn to selling it. I mean, that'd be cool to get a big cash payout, but I'm not really doing It for the cash I want it I wanted to make good money because if it can why would you not want to make money? But I'm not motivated by the money. I'm just liking building the thing process It's just so fun and I like building something. I'm proud of like I actually like this I like when my I have so many friends that Wear exclusively our stuff and it makes me feel good that we created something that Turn people on to a different way of thinking about their own clothing and it's uh It's a more environmental approach.  They just want to put on a shirt. They know this is quality They don't have to have their washing machine run They're kind of changing like in a small way the way people look at their clothing and that feels cool because it's It was a change that I came across myself and we do it better than other people I feel good about it. And I'm just I think I'm in it for Quite a while. I can't I I don't see the end in the near future of me just being rolling out products and Building it and trying to get better Well Demsky, I appreciate you sharing your story, man. Hey, it's cool to be you know If people want to get more information about unbound and what you do. What's the best resource? Unbound marino dot com. So unbound un bo und marinos m er i no dot com or on instagram and We're on twitter, but not really Probably should be more but yeah All right guys and gals. Thank you for listening for another episode of amir approved Like always if you're watching this on youtube Please leave a comment like and share and if you're listening this on itunes google and all those nice podcast spots Please leave a review each review helps and you can catch this episode on amirrosik.com in the near future Where you can see all the show notes and etc. Until next time guys. Have a great day and talk to you guys soon later