eight steps to make a down cell that converts. Hey in this video I'm going to show you exactly how you can make down cells that convert. Now if you don't know what a down cell is you really need to watch this video because I'm going to go over what it is how to do it and how to get real results and we're starting right now. Hey JR Fisher here and if you haven't already done so click that subscribe button down there make sure that you turn on notifications. Smash that bell down there. Make sure you turn on all notifications. Now on this channel if you're new to it we help you start run and grow your online businesses. I've been selling online since 2009 and I've sold millions of dollars worth of products including digital products and physical products and on this channel we show you what to do so you can start run and grow your business. At the end of this video I'm also going to give you a bonus. I have an e-commerce course worth 97 dollars and you can have it absolutely free just as a test. This is a limited time so you're going to want to grab that. Now if you've made upsells or downsells or you tried to do any of these things put your comments in the section below. Also if you have questions about making a down cell put those comments in the section below. Okay let's get going. First off let's define what a down cell is. Now a down cell can be used in a couple different ways but the main way it's used is when somebody declines a particular offer maybe it was your upsell maybe it was your product you offer them a lower cost item. Now this could be on a product page where they've come to a page and looked at it and you have a pop-up that says hey how about this and it's a lower price or it could be in the middle of a sales funnel where they bought a product and they went to the upsell page and it was a higher price product and they chose not to do it they chose to close that page or say no I don't want that offer that's where your down cell would go. You see the purpose of a down cell it's a lower cost item but the thinking has to be we want to turn this person into a customer or we want at least to get some purchase value even though it's a lower value item and you may not make as much money getting a sale is better than getting no sale at all. Now that we know what a down cell is let's kind of look at the sales process of how to use one. Now a down cell would kind of come in in this order you would have the initial product that you're trying to sell then it would go to a more expensive item so let's say we're selling a $10 item and it goes to a $150 item and they choose not to buy that $150 item then it would go to the down cell and that gives us an opportunity to actually sell them something more than what the original sale was. So let me give an example of how we use this in one of our funnels. I have a book and it's called The Great American Food Shortage you ought to check that out on Amazon I'll put the link below. I have a book that is sold at the beginning of the funnel and then it goes to the audio from that it goes to a case of meat which is survival food and that survival food is tied to the book because the book is about a great American food shortage so it then goes to this case of meat that's $169 it's a mixed case of meat it has a sampling of all of our different meats it's a big jump from the price of the book which is a $7.95 book then it goes to $159 or $169 item so some people don't buy it because maybe it's too much money at that stage of the process so from there if they choose not to buy that case of meat it goes to a down cell now the down cell is $37 and that down cell is actually a sampling of that case so it's smaller cans we give them one can of each they get five cans as opposed to 12 cans and they're smaller cans and that's the down cell and we sell a lot of these down cells a lot of people buy that product who have already said they don't want the more expensive product okay so let's look at these eight steps that we use to make our down cells work better number one you can use a video now on my down cell page i actually have a video of me talking about why they maybe didn't buy that case of meat and the video goes something like this hey i understand that you didn't want to spend $169 right now maybe that's too much of an investment maybe you want to try the product out so what i'm going to offer you is five small cans so you can actually try out the product first before you buy a larger quantity so that's basically what the video says to the people and it gives them a reason to actually buy this particular product in a smaller amount to test it out okay you also number two you've got to make sure it's a related offer so um obviously when we when i sell my book and it's a book about the great american food shortage i can go into survival food my wife actually has a dog training course and she has a book also so hers may look like you know buy the book and then to go to maybe some high dollar coaching for you know $400 or $500 but that may be too high so what happens in that case is then it drops down to a continuity course which is the down cell and that's at like $27 a month so it gives them the opportunity to spend a whole lot more money to have personal consulting that's say $497 but then it goes to a lower price item of $27 which is continuity and that's a dog training course that they pay monthly but you see all these products are related i thank you so much but i also want to give you another little offer if you don't want canned meats maybe that's not for you right now maybe you're a vegetarian i'm going to offer you one of our 90 serving buckets now this bucket has breakfast lunch dinner dessert and drinks everything you're going to need and it gives you 90 servings 2000 calories a day for an entire week for one person or about a half a week for two people so go ahead and grab it right now at the special price and i know you're going to love the book i'll talk to you soon number three you've got to make the sales page for your down cell congruent and what do i mean by that it can't look vastly different than the other two things they've gone through so that book page that we sell our book on has certain colors and then the meat page has certain colors the down sale should also have the same colors and font styles if you change this up too much you're going to lose sales it has to be congruent number four it should automatically be added to their order and what i mean by that is they shouldn't have to put in their credit card information again or their name again they should just be able to click one button and that particular product is added to their sale now the way we do that is we use kartra kartra is wonderful for setting up up sales and down sales if you don't know what kartra is i put a link below all you have to do is click on it it'll take you to a page and you can actually watch a video of how it works you don't have to opt in you don't have to give a credit card number you don't do anything but if you choose to get kartra that link will also let you get it for only a one-dollar trial so check that out number five it should be a one-time offer don't leave the customer to believe that they can get that at any point because if so there's no urgency to buy it now so make sure you say it's a limited one-time offer and make sure it actually is number six it should be a highly discounted item so maybe that twenty seven dollar a month continuity course is regularly a hundred and twenty seven dollars so it's got to be a huge discount don't have like five or ten percent off because that doesn't seem like enough of an incentive for the customer to actually buy your product so it's got to be heavily discounted but keep in mind even though it's heavily discounted getting something from your customer is better than getting nothing from your customer number seven make the offer clear you can say this continuity is normally a hundred and twenty seven dollars a month you can get it for twenty seven dollars but don't start talking about how they can get a forty percent discount and then when they buy again they get another ten percent and then they have to jump through some other hoop to do it don't make it complicated make it super easy super simple to understand because understand they've already gone through two steps of your sales funnel already and if you make this too complicated and too difficult you're not going to get any sales number eight is don't be too pushy i've seen it happen where the sales copy of the video is way overly strong as far as trying to sell the customer you don't want to do that keep in mind if they don't buy this product you don't want to burn that bridge for future sales you just want to make them a nice offer let them know what a great deal it is and let them know it's limited time now have you built any sales funnels yourself have you done any upsells and downsells i want to hear about what you've done also if you have any questions whatsoever about downsells upsells about e-commerce in general put that in the comment section below now if you haven't already done so my gosh you've got to subscribe click that button down there that subscribe button and don't forget here it is the bell ring the bell you've got to smash that bell next to the subscribe button because if you don't you won't know about future videos and you want to turn on all notifications that way every single time i do a video they actually shoot you an email and say hey jr's got a new video you got to go watch it now don't forget i promised you an e-commerce course it has a value of 97 but you can get it absolutely free right now by clicking that link below thank you so much for watching this video and i'll see you in the next one hey thanks for watching my video don't forget to subscribe to my channel and click that little bell right there 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We participated in the loading and unloading of patients from a C-130. I really enjoyed unloading and loading the C-130. It was a really unique experience. I've never gotten to work with the Air Force before, and so it's definitely something you could run into again, especially with joint base beams and places like Waze that's not just on it.


So we're here at the embedded world 2018, and who are you? Yeah. Hello. My name is Thomas Yeager I'm from seven layers and I'm responsible for the international business developments as well as For innovation within our company. So what does seven layers do? Seven layers is a provider for consulting engineering verification and validation services as you like Right here Laura stuff to do with the so so where you based? We are based all over the world. Actually. We have facilities everywhere in Seven layers network as well as with our mother organization bureau realtor's So our companies and entities are spread all over the world where we actually then serve our customers and So you you work on the consulting wireless testing is a big deal to do wireless testing Oh, yes, I think all starts with consulting and engineering and the verification validation in the product development And of course that goes hand-in-hand with testing of products and finally also certifications and approvals action so right here it says Partner of the ST. So what do you do with ST? Yeah, we do various things with ST in first of all we are helping them in their development So developing of certain chipsets and Solutions that they have but much more also we are supporting their customers actually When they develop on the basis of the ST solutions, they are final products And when they want to then bring this kind of products to the global markets So you enable you help them make it real Yes, we make it real and also we helps them to commercialize this products That means that they can bring it to the market that they have all the approvals all the certifications at the end of the day The embedded world is more and more important for our company because it's a it's a show where we get a lot of Contacts where our customers Joining us and we have here the opportunity to face a lot of Important quality discussions with our partners and customers and you'll be involved with the NB IOT the 5g the IOT all the stuff Seven layers is the company is a specialist of all kind of wireless technologies and it starts from short range devices Plus now the new low-power wireless access network technologies and of course all the cellular Technologies where we are coming from and where especially at the moment narrow band IOT LTO category M Playing in a very important role Laura one of course I seven layers is Laura one Member so there's is supporting SD microelectronics in the Laura one development for example in France with our expertise with our tools so that the Development can take place there and actually then also deliveries can be done for SD clients


1,000 horsepower GTRs are common sight these days, and pushing it past 1,500, well, that's not so hard anymore. But to get that kind of horsepower, you've got to get a lot of fuel into the cylinders. And to achieve this, common practice is to install injectors that flow more fuel than the stock ones. Using very high output injectors comes at a price, though. That's drivability. And when your daily driver is a 1,500 horsepower GTR, that's a big deal. With bigger injectors, like this 2,200cc one, they can flow large amounts of fuel, which is great when you're flooring it and need to feed the cylinders a lot of fuel. But they can't flow very small amounts of fuel precisely. When you want precise control, the lower capacity injectors, like this 570cc, is what you need. The lack of precision from the larger injectors can cause your GTR to idle poorly, stumble and hesitate under normal driving. Not to mention the tuning challenge that large injectors have. So how do you go about daily driving that beast comfortably? Well, that's where the Cobb GTR Staged Injection System comes into play. Our Staged Injection System is a versatile tuning feature for your GTR that allows you to run 12 injectors instead of the Factory 6. Having two sets of injectors gives you a lot of options of how to deliver the right amount and mixture of fuels to meet your power goals. You can provide more fuel volume with the additional injectors. You can add a second fuel system to inject a different type of fuel from the secondary injectors and you can combine and control two different size injectors. To better understand this, let's first take a closer look at all the parts that make up a 12-injector system. First we have a modified stock or aftermarket intake manifold, fuel rails, secondary injector driver box, primary injectors and secondary injectors, fuel lines, and if you're looking to inject a different type of fuel other than your primaries, a second fuel cell, regulator, additional lines and proper pump setup. Intake manifolds can be found in carbon fiber or cast aluminum. They will have six ports for the secondary injectors. Your primary injectors are located in their stock location. You'll also have a secondary fuel rail to feed the additional injectors. Sometimes this is referred to as a third rail. The secondary injector driver box is what activates or deactivates the secondary injectors and is controlled by the ECU. 12 injectors. These can all be the same size or two different sizes, one for the primary and one for the secondary and fuel lines for added plumbing. Now that we understand all the components, let's see how they all work together. When cruising around town, fuel is injected by the primary six injectors. As you accelerate and the demand for fuel increases, COP software enables the secondary injectors to meet that demand before it surpasses the capacity of the primary injectors.  If you're injecting two different types of fuels, one for your primary and another for your secondary injectors, everything works the same, except the fuel for the secondaries will come from the additional fuel cell. Each vehicle is unique to its owner, so let's look at some customization options to fit your needs. More fuel for more power. People have run sevens on an access port with six injectors, but if you're looking to go even further and your injectors are holding you back, now you can tune 12 massive injectors to double your fuel delivery. Perfect balance of power and drivability. If you're looking for daily comfort with extra go on demand, you can tune small precise injectors as your primary and larger injectors for your secondaries. Multiple fuels. If you're looking to inject two different fuel types, maybe to save money by using pump gas while cruising around and race gas when you're at high boost, then you would install a second fuel system. The system would feed your secondary injectors while the factory tank would feed your primaries. Whatever your fueling demands, the Cobb software will provide elegant and precise control. While dual injector systems are not new to the market, none of them come close to the tune ability, versatility, and control that Cobb system provides. Unique to Cobb is our multi-fuel capability. This allows for two independent fuel systems to be controlled by the stock ECU, an industry first. Our superior blending features allow a seamless transition when switching from 6 to 12 injector operation. FlexFuel is supported with both standard and multi-fuel systems. And in addition, our software allows you to use any two-size injectors you want with precise control that delivers exactly what you need, when you need it, without you even thinking about it. Like magic. The Cobb GTR Staged Injection System.  For more information, log on to www.cobbtuning.com forward slash staged dash injection.


Years ago somebody showed me how you can make your own cream cheese so we're going to start out with the cheesecloth and some of this plain yogurt and you got to get the yogurt that's probiotic six live active cultures. Get your cheesecloth folded up and lay it in a strainer inside of another bowl. In another bowl we're going to add our live active culture plain yogurt. Now we're going to dice us up some jalapeños and strawberries. Add your jalapeños to the bowl. Get our strawberries diced up really fine then take your knife and we're going to kind of mash them kind of into a puree. Add your strawberries. Alright last step we're going to add some spicy danos that's the red top and some of the black top that's the crunchy a little extra crunch. Now it's all mixed together it's time for the easy part. Simply add your yogurt into the cheesecloth and the liquid slowly going to drain out through the cheesecloth and in about five or six hours we're going to be left with cream cheese. Check it out. Alright Charles so look at what we got after five hours they call this whey. Almost a whole cup let's try it. It does have a jalapeño strawberry flavor. We're going to let this continue to drain for another 30 hours or so. We'll see you in a couple days. Alright it's been 48 hours. A little bit more juice. Just barely over one cup like a really soft cream cheese. It's amazing. Now we got us a couple crispy bagels. We're going to spread it on thick.  And that's how you do it y'all a yogurt cream cheese. I'm telling you what this is amazing. Give it a try let me know what you think.


Thank you very much, and thank you for this very, to this very thoughtful panel. I remember from economics we learned that with five economists there would usually be like seven different opinions in the same room, but I felt they were very aligned and also related to the importance of growth. So dear participants, what an incredible and impactful week this has been. On behalf of Professor Schwab, Klaus, our Executive Chairman and Founder, the Managing Board and myself, a big thank you to you. Over the past several days, progress has been made on scaling climate ambition, driving more equitable growth, and unlocking the benefits of frontier technologies. For me, the greatest lesson of the week has been that although the world is more fragmented today, it does not need to be tomorrow. By coming together like this, we can shape a more collaborative future. As we just heard from the panel, avoiding a recession and building a solid growth agenda is critical, and it is doable to stop the fragmentation of the global economy. Hence, the Forum launched a future growth consortium to champion a new framework for growth this week. More than 350 million people are being reached with better skills, jobs, and education, through commitments made as a part of the Forum's reskilling revolution. Remember, we promised to do it for a billion people, and we are on track. The Jobs Consortium is moving forward, implementing a new vision for a better future of work. The Good Work Alliance is working to build a resilient, equitable, and human-centric future of work, and the new Global Parity Alliance, a global coalition of 250 CEOs, ministers, and other leaders, is working to renew growth and resilience through diversity, equity, and inclusion. Our work has also been focused on advancing greater global resilience. The resilience consortium launched, decising the momentum to build resilience paper, and held a high-level dialogue on investing in infrastructure for resilience, and clearly made it and underlined that the cost of inaction when it comes to resilience far exceeds the cost of action. USAID announced its new 50 million private sector engagement fund to support socially responsible practices and business operations and supply chains, and we work to make global trade systems stronger and more equitable because it's a linchpin for growth and resilience. More than 50 countries launched a coalition of trade ministers on climate this week to drive inclusive cooperation among trade ministers in the global response to climate change. A new partnership was formed between the UAE and the Forum to accelerate trade-tech solutions for global commerce. We also saw the first indigenous-led discussion in Davos on securing better trade outcomes for indigenous peoples. We also doubled down on accelerating climate action. The first Movers Coalition, this coalition that we formed, the President Biden in the run-up to Glasgow, where you used the purchasing powers of the big companies in the world to green their supply chain has now grown from 35 companies to 70 companies, and we added Canada and the UAE as garment partners. We also saw a new Forum initiative related to Forum Chief Sustainability Leaders Community. It was launched and 60 CSOs came together to further action on sustainability and transformation. The Forum also signed a new partnership with the Government of Indonesia to support its ambition to scale blue carbon restoration and ocean conservation efforts. And one trillion tree organization, 1T.org as you know, welcome to additional pledges taking the initiative to our 80 companies committing more than 7 billion trees in over 65 countries in 2030. I was also heartened to see progress on the current energy and food crisis. A new initiative, GAIA, giving to amplify earth action will leverage philanthropic capital to help generate the 3 trillion U.S. dollars needed each year from public and private sources to tackle climate change and nature losses. Nine leading industrial clusters in China, Indonesia, Japan, Spain and the U.S. have joined the Forum's transitioning industrial clusters towards net zero initiative to help industry reduce emissions. The Global Battery Alliance launched a proof of concept for its battery passport to help facilitate the rapid scaling of sustainable, circular, responsible battery value chains. Important steps have also been taken to support global public health. 39 organizations this week signed Global Health Equity Network Zero Health Gaps Pledge and committed to take concerted action to advance health and equity globally. The World Economic Forum also launched its first thematic center on healthcare and life sciences in Talangana, India. As leaders, we grapple to address the complexities and interconnected challenges when it comes to innovation and technologies. And we took initiatives also in this field. The Forum unveiled a new center for trustworthy technology in Austin, Texas to promote responsible production and use of emerging technologies such as AI, machine learning, blockchain, virtual reality and quantum computing. The new Global Cybersecurity Outlook Report that was presented provided a roadmap for leaders as they grapple with new cybersecurity threats. Ten water-focused entrepreneurs were chosen winners of the Forum's Global Freshwater Innovation Challenge for their solutions to improve freshwater resilience in the face of climate change and restore water quality around the world. And the Schwab Foundation from this platform for social entrepreneurs awarded 16 organizations for their innovative approach and potential for global impact joining a community of 435 innovators operating 190 different countries. Congratulations to the Chairperson Hilda Herr Schwab. As the panel also touched on, the war in Ukraine also is one of the big, big challenges of our time. We also paid attention to the war during this week and leaders discussed how to scale up the labor market integration of Ukrainian refugees based on new lessons from the Forum's refugee employment and employability initiative. And the Forum continues to support the dialogue between private sector leaders and Ukraine's political leadership to support reconstruction efforts. And Kristalina, you were also at the COs for Ukraine initiative meeting again. It was 70 COs in the room with the First Lady and ministers really looking at how we can support also to avoid a total humanitarian catastrophe unfolding in Ukraine. And we work to unlock progress in different conflict areas in the world. In the Middle East we continued our work for reconciliation between Israelis and Palestinians. You know this initiative that we have worked on for many years and private sector Palestinian and Israeli leaders today came together this morning and adores the communique reinforcing their commitment to supporting the Palestinian economy. And we brought leaders together to strengthen the dialogue in the Western Balkans and to address the political crisis in Myanmar. We also accelerated efforts to strengthen regional collaboration. The Forum convened global business leaders for the third meeting of the Forum's Friends of the African Continental Free Trade Area and agreed to develop an action plan for strengthening implementation of this agreement. If successfully implemented it can create 30 to 40 million new jobs in the coming years in Africa. I'm so heartened our community of young leaders has been working together to forge solutions also this week. And more locally it is also great to see that we will have a global shapers hub now in Davos. So the Davos hub of young global shapers was formed and I think some of you are here in the room today too. So congratulations. Finally I know it's been a long list but you're very proud of it. You also show that this has been a working meeting where we have rolled up our sleeves. Finally the forum in partnership with Accenture and Microsoft unveiled a working prototype of the global collaborative collaboration village a purpose driven metaverse where organizations can convene to action on the world's most pressing challenges. So as I said I'm so proud that we closed this meeting on such a positive note with so much energy. I hope it fuels our actions and ambitions in the year ahead because in an uncertain and challenging time one thing is clear. We can shape a more resilient sustainable and equitable future but the only way to do so is together. Thank you.


So this is the new Dragon Board. Hi, I'm Dave Mandela with Lunaro, and I'm the director working on 96 boards. I'm here talking with the Arrow guys about the Dragon Board 410C, and I wanted to thank the Arrow guys for being sponsors for Lunaro Connect this year because we really, really appreciate the sponsorship. With that, let me turn it over to the guys from Arrow. Alright, so my name is Glenn Carlson. I handle the open source effort on behalf of Arrow Electronics, and what you see here is the Dragon Board 410C. This is the first board that Arrow Electronics has released into the 96 boards CE specification. Show it on the back. So this is going to be available soon? Yeah, we expect to launch this one in mass production in late Q4 time frame. Alright, so what can people do? Can they pre-order already? Yeah, you can go to arrow.com and get your order in. Dragon Board 410C. So, and you have another one too? Yeah, in fact, my name is Brian Sham, technical marketing manager at Arrow Electronics, and this is the second board that we are working on. This is an free-scale i.mx6 processor. It's based on that. That processor has, it's a dual core Cortex-A7 at 1 GHz. It also has on board a Cortex-M4 co-processor running at 266 MHz. This is also Cortex-M4, so it's like heterogeneous a little bit? Correct, heterogeneous processing, yep. It's the CE specification 96 boards, so it's got the complement of Bluetooth Wi-Fi, USB, HDMI, and of course the low-speed and high-speed expansion connectors with mid-speed DSi and mid-speed CSi on it as well. So, Arrows, you provide the components for the whole world, right? We do. That is one piece of it, yes. And this is towards the developers. You're doing lots of stuff with that? Yeah, absolutely. So, you know, for the sake of the NARO, we wanted to get these in the developer's hands to really develop the software on these boards. But we absolutely find, we think a lot of customers are going to be interested in these low-cost boards for their development purposes as well. Yeah, and these are really neat. I'll jump in here for a minute, because one of the cool things about the Dragon Board and this future board, the first two boards that hit the market, Dragon Board was one of two, the first two, they're 64-bit machines. Right now, short of buying a very, very expensive development board from ARM itself, you can't really get your hands on early development silicon for 64-bit ARM. That's incredibly cool. Put it together with a low-speed I-O, with GPIO, I-squared C, and other bits in the high-speed bus. This is just a really incredible piece of kit for doing development work. On top of that, part of the CE spec is that this power supply looks like just a normal power supply, but it's not. For folks like myself who never quite know what they're going to grab out of the toolkit to power the board up, this thing works from 6 volts to 18 volts. Just plug the right, get it into the hole, and the board will power up. That's really cool, and there's enough capacity on this board that I actually use a 12-volt supply, drive 5-volt relays, and drive 12-volt motors through the board, letting the power supply and the board deal with it. So that's really incredible for developers. And I'm going to be taking a demo setup to the New York World Maker Faire this coming weekend. And I'll have that in the Qualcomm booth showing that off. So I'm really excited about what this does for makers. I'm excited what it does for developers here at Leonardo. We can finally work on these things anywhere we want to, anywhere we need to. It hooks up and we can do our jobs. Without this level of quality of board, you know, it's very hard to do things. And the other thing that makes me excited about this, this is a production quality board. Even though it's targeted to developers right now, this is high quality. You could put this once it passes all its FCC approvals, you got a yada. But once it gets through all of that, you could put this into your own products with your own mezzanine cards to do your own things, whether it be a UAV, whether it be a rain sprinkler control system, whatever it may be, you can base your product off this board, put your own mezzanine card on it, and do things with it. And in a year's time or two years' time when the more powerful chip comes out or maybe your product needs a boost, you can just get the next, the Qualcomm 810 chip or whatever it may be in the future, put the mezzanine board onto it, and you haven't lost all that development effort. It just is going to keep working. That makes me tremendously excited to develop it. Standard positions for the connectors. Yep, electrically all the connectors and the pinouts are standardized, both on a low speed and a high speed, the USB, the USB on the go for flashing, the HDMI, and everything is standard. So it will continue to be in the same places in the future. These boards are identically sized. All connectors are located in exactly the same places. So this is an important piece. Now there is an extension to the CE standard, and you can make the board a little bit bigger. Everything within the standard CE still has to be in the same place, but if you have more special things you want to add to a board, you can do that. So to me, this is a chance where you as the vendor, here, today I need a 32-bit board. Well, when this is out on the market, I can get a 32-bit board. In a 64-bit, I come to this board. In the future, if I need a 64-bit with some special DSP or some other kind of thing, I can look and see whose sock is on a 96-bit board that fits my need. That is tremendously cool in this industry. We haven't had that before.  Quite frankly, that's not a lot of fun. When I got to invest time in making a board, having to redo it to fit anything else, that's just a bummer. I don't know how many times this has happened to me as a developer. I'm working on some board. I've put a daughter card on it and they go end-of-life just as I'm about ready to try to make my product. In this case, if a board went end-of-life, I just pick up the next one that's replacing it, put it in and I haven't lost my time. So this is what happening with 96 boards is bringing the maker into the the narrow world. And that to me is a huge deal. I've been a maker for a very long time. I'm a member of the Dallas maker space. One of the largest maker communities in the United States. We're at almost a thousand people. And I'm excited to show this off to the Dallas folks and I'm excited to go to the World Maker Fair and show this off to makers. I think there's going to be a lot of accelerated development based on the fact that these are available. It's like a 64-bit arm Arduino. In some ways, yes. And in fact, we have a library, Lib96 board's GPIO Lib. It's designed to actually add calls that any Arduino programmer would recognize for running the GPIO. There's also Libsoc done by a gentleman out in the UK. And he's agreed to take patches to make that library which takes care of GPIO and I2C and other things to standardize that. He's agreed to take patches for 96 boards to standardize across the 96 board family. It'll still do all the stuff Libsoc's done but there'll be an option to turn on 96 boards and then all 96 boards will be smoothed across the family. So I'm really excited that we're getting support from the community. We're getting support from the vendors and we're getting interest from makers and others. What do you guys think of makers? How do you see makers as part of your community buying things and so forth? Yeah it's a great question. The makers I think are really the future of this industry to some extent especially with boards like this coming out at very aggressive price points. You can put these boards in a lot of people's hands and really this thing will go as far as your imagination will allow and we're really excited about that. We haven't really seen anything like this from the maker community. It's almost bursting into the upper echelon and we're very excited about this. The boards are one piece of it. The other piece is the rest of the ecosystem, the mezzanine cards, the additional experience that we're going to offer through the addition of sensor technology and all the things that are going to plug into these boards and allow you to evaluate a lot of different applications. You guys have a wide supply of sensors and other things so I can buy the board and eventually I'll be able to buy the cards and then I'll buy sensors and other parts from you because that's one stop shopping. That's pretty cool stuff. Do you think people are going to soon be bringing out robots and drones and this is what's going to happen. It's going to be all kinds of stuff, right? It wouldn't surprise me a bit. We'll see mezzanine cards that address UAVs and address robotics. I really believe it's all going to happen. It takes a little time. One of the key things is this board has an open source GPU. It's the first board you can get your hands on at a reasonable price that has an open source GPU. It uses free Drino. So this board is nearly 100% open source. Not quite. It does have a locked boot loader but it is from after the boot loader it's all open source. That is amazingly cool for folks in the open source community and for folks doing development work with specialized things like robotics and UAVs and things like that. This is cool stuff. This is something that the open source world has been waiting for many years. For many many years. The arm space and open GPU, that's a first. They've always been closed proprietary. It's a huge deal. It's not a big deal. It's huge. It's huge. You're working with the Canonical, right? I used to work at Canonical. One of my bugaboos. I was the guy who headed the team that ported Ubuntu to ARM. And one of our biggest headaches was to deal with the closed source GPUs. How do we get a video acceleration without having to have million licenses signed for the end users? And it was really really hard. We ended up in certain boards TI for example made it very easy for people to use their board. Other vendors you had to go sign individually. You could buy a board but you still had to execute a license to use the video acceleration. So varied across the board. But this board, you don't have to sign anything. You don't have to do anything. It's all in open source and you can go get the free Drino. You can make modifications. You could use the GPU for math processing if you want to. Now I can't because I don't know how to do that. But there are people who do know how to do it and you can get that done because it is open source. So you can use this thing for lots more than just even video acceleration. How's the performance running Ubuntu? You know, it's surprisingly good. We still have some work to do getting the load to work as well as we want. There are things that still need to go up in the mainline. But we're making significant inroads to it. And once we get all the stuff in the mainline I think this thing will be really a screaming even without everything where we want it. It's still a really powerful board. And it's going to be a good price for these boards. $75 $75 $75 for 64 bit quad core A53 Gigabyte of RAM 8 gigs of storage on board with GPS Wi-Fi and Bluetooth on board. So if you need GPS, if you need Wi-Fi, if you need Bluetooth if you need storage, all of a sudden $75 that's a pretty inexpensive price for what you get on this. This thing is also set up interestingly enough. It's got some switches here. And those switches enable different things but one of the key things is it says where it boots from. So this is able to boot from internal EMMC flash, the 8 gigs. Or you can put a microSD in and boot from the microSD or you can switch back and forth depending on what you're doing. You could have Android AOSP on this internal and you could have Ubuntu on the flash or vice versa. So you can work in different environments simply as what you want to boot and bring it up. So it's really neat that all that. And I also here tell now this is a Linux thing and I'm a heavily dedicated Linux guy. I've been an open source for very many years but I also hear Microsoft's interested in this board and they're going to bring out some kind of build of Windows 10 for it. So I can't tell you how that will work but I'm kind of excited that a company like Microsoft who, you know, for years hasn't been in the embedded space very much they're going to bring out a build for this. That's neat stuff they think 96 boards is cool too. You know, hey, I'm not I'll personally not use it but I'm glad it's available for other people. It was Microsoft keynote today. Isn't that neat? Microsoft has finally come around. First they laughed at us and now they're here talking to us. And so a year later, two years later how do you really think it can be giant? I think 96 boards is going to be huge.  I don't know how many there's going to be in a year but there's going to be a lot. The cool thing is because they use different SoCs, this is Qualcomm and I'm excited by it but each SoC vendor brings certain strengths with their SoC. TI has DSPs. They're known for that. Qualcomm is known for other features. FreeScale has a M4 heterogeneous. So each vendor brings their own SoCs. The cool thing is it really caters to what ARM is known for. You can find a 96 board that's going to meet your need for your project whether you need 64-bit, 32-bit, do you need a co-processor, don't you need a co-processor. All of this will be available and then on top of that you can take the mezzanine cards and they'll fit across the entire family. That's amazing. You know, other vendors have cards that have brought out different versions of the boards over time. They can't even use their early plugins to the later boards. This you'll be able to take these mezzanines and keep moving around and using them. It's exciting. It's for me it's something I fought for for years, talked to vendors for many years and never had much luck. I took Linaro and George our CEO to get the thing off the ground but this is cool and it's it's a game-changer in this space, I really truly believe.


So tell us what is your name and where are you from? I'm Lizette and I'm from Arizona. What are you doing here? I'm an intern. Amen. Internship program. Amen. Good support. Okay, so tell us a little bit about your journey. So I grew up knowing the Lord and a Christian family and I noticed that at an early age I began to struggle with intrusive thoughts of self-harm and just depression and instead of telling someone I kind of just hid it away and I started meditating on those things and it's funny because the word says meditate on the word day and night, but instead I would meditate on those things and throughout the day I would notice how it would begin to affect my day and as time went on those thoughts became actions and I began to hurt myself in just different ways that I could think of it was like this this like oppression that I would feel that would come in an instant and I would just feel overwhelmed and it was like I had to act upon those thoughts and after that process of like two or three years I was in high school and I had a what I was sexually abused by a guy in my school and I didn't know how to process it because all I felt was just shame and I Just hated myself. I remembered that I would look into the mirror and I would I Would just cry and I would hate the way that I looked and I would blame God for everything that he allowed to happen to me and that created just a resentment in my heart towards him, but outwardly I was fine and I was coming to church and I was a pastor's kid, so everything was great But it really wasn't and I was dying on the inside for someone to notice and It didn't matter how many times I would walk in nobody would and As time went on things got worse Within and on the outside as well. I ended up having several suicide attempts and ended up in psych hospitals and I Wouldn't let go of that resentment to the Lord and It was just one day where I was sitting in the back and I remember we had a guest preacher and I don't really recall what it was that she was talking about but I remember that I just began to cry and I made myself up. I made my way to the front of the altar and I just kneeled down She didn't pray for me nothing Supernatural happened that I could see anyway. I Just remember that It was like I was being disarmed of every argument of every false Lie that I was believing about myself and about everything and just his love began to Just conquer me and it was It was awesome, but I Got up and it was as if nothing had happened On the outside anyway, and I remember going home wake up waking up the next morning and Everything had changed in my life My life was not the same. There was a peace and a joy that I could not explain to this day with words. I Just wanted to hug everyone and the sky was like so much bluer and everything was just Everything was gone that I struggled with and Jesus became real to me Amen, amen Let's take a moment just to praise God thank him for your freedom because I'm sure it may not look exactly like this But you have a moment of freedom that came to you too, and if you haven't had one you're gonna have one amen So now tell us you have actually a new desire of your heart. Can you tell us about a little bit about that? Yeah, um For a long time I question in my heart the why Why did I have to go through this? Why did you allow this to happen to me? But I? Know thank the Lord that every time that he gives me an opportunity to share What has happened to me the why gets answered if it means that? Someone can be encouraged someone can know wow if he did it in her He can do it in me too Amen, amen, so now tell us a little bit you don't want this to just stay with you tell us a little bit about Just your desire to share this and how you're gonna do that and with who? So back home I The Lord is just bringing young people who are struggling with the same issues and my desire is that the people around me would not go unnoticed and I encourage Those that are here today and watching on live stream to notice the people around you because everyone has Something that they're dealing with and we have the life of Jesus the power and the love that that disarms it and Sets people free and if you would just let yourself be used by him We could impact the world Amen. Amen. Come on. Let's give a round of applause for Jesus.  We are called to be the kingdom carriers and that looks like love That looks like conquering Love amen So I just pray that over each and every one of you that you will not just stay free But you will go back and get other people free in Jesus name. Amen


Hi, my name is Jay and I'm the co-founder for Angotine Gaming. Hi, everyone. My name is Laura Cornelian, I'm at the Nova and Arina Marketing Agency, Alchi Consulting. We've been in the space since 2016 and we help gamify, defy, layer one, NFT projects to reach their audiences. I'm Rohit Jagasya. I'm the founder and CEO of Reven dSports and we're the professional eSports team. Hi, everyone. I'm Bharat Patel, I'm the chairman and founder of UD Solutions Ltd. We are a game development company and, of course, with a lot of blockchain and other stuff as well. Thank you. So Laura, my first question would be directed towards you. So how are you helping, you know, market gaming companies all over the world? That's a very good question. So when we think about marketing a gamify project, we first need to understand who is their target audience and what kind of gamers are they targeting? Are these a young generation ZNZs or are these millennials maybe older generation and based on that, who is your target audience, then you're a reverse engineer. What are the best channels to reach them? Are this is building a gamer's goal, going through this court or, for example, maybe even running Facebook ads, you need to understand how, what is the most effective way to reach your target audience and then what do they want to hear? Why would they play your game? What do they want to earn and their incentive is to make money? Is it a game focused on engagement, on collaborating, building a community, and then maybe the focus is those gamers who want to build a community. So we need to understand who is the target audience, how do you want to reach it, and what kind of messages you want to basically implement, and that's what we do as an agency. We combine all of this in a strategy and then execute in the most effective way. So Rohit, how has the gaming space evolved over time and how do you think the Web3 is sort of having an impact on the gaming sector? So I think eSports and gaming all together has a very strong community and we as we are at Revenant have tied up with a Web3 called IndiGigi. Manish was just here and we actually, what we do for them is we are sort of an enabler for them where we actually get them audiences who follow our gamers and all of that. I think we are still into the whole competitive space of things where we participate in games like Valorant and Ballgrounds, Mobile India and a couple of other games. But Web3 from an eSports point of view was still to, I think, come to the like, you know, it still has to grow in India. And not only in India, you know, I think throughout the world because I think the audiences of competitive gaming, they still have to be educated about MetaMask and most of the wallets and how to link them and how to use them. But for now, I think for eSports teams and content creators who are a part of the whole eSports ecosystem, they are more like an enabler for Web3 and I think that shift will come soon. So what are the newer gaming avenues like that are sort of coming up apart from Gameify and H21? You mean about the newer gaming avenues that are sort of coming up now? Well, I'll tell you that as what Manish was just saying about the new gaming arena that's going to be there, I think the whole shift is becoming centric to the gamers and more so because now it is going to become a kind of a profession, I would say. So when we talk about Web3-based gaming, you know, involving security is one of the major tasks which people are going to look forward to and, of course, the government regulators which are going to be very important. I think the games, the earlier speaker, I think she mentioned about the story which is the most important part because the engagement of a gamer would be only there when the story is right. Otherwise, I think the people would play for some time and maybe, you know, after a while, I think the games would be more centric to the gamers and that's what we're going to see in the over period of time and, of course, technology is going to take a newer leap into it, especially with cloud gaming and all that, that's going to be much more, you know, important because the devices that we currently have may not be that good at the moment to have a very engaging experience but when the cloud gaming comes out, I think it's going to be a newer experience. Jay, so what is so lucrative about the gaming space that traditional gaming companies like have already started to make moves in the sector? So I think, you know, the lucrative part for Web 3 and like the link between gaming, the gaming 2.0 and Web 3 would be the community because I think the community that the games are also going to cater is a very similar community. So there is not going to be a different community that's going to be formed for this. So as you know in the previous panels also, as they mentioned the quality of games have to kind of improve and it is improving as Rohit also mentioned, we've partnered with NDGG to help them be the enablers to kind of build a community for them. So what is so lucrative about Web 3 and what's going to be lucrative is the play-to-own model, as in when you know, the gamers can stick to a particular game or become loyal to a particular game. You know the trading of the skins and different different things that Web 3 can enable which currently, like today we call them in-game assets but we don't treat them as assets. So I think Web 3 is going to be that enabler and something that will help boost the whole ecosystem all together. So how are you helping the gaming companies get funds? How are you helping the gaming companies get funds? It's for you. So the question was about fundraising basically. So one thing is going to be the best learning experience for everyone. By the way, how many of you are here who are actually building a gaming product? Raise your hands. Who is building a gaming product? Only a few people who want to build a gaming product. That's where they're. Okay, we have a few more. So basically everyone, no matter if it's a gaming or any kind of DeFi product or whatever, every founder is focusing to make the best product ever. We have developers with product people to make it the best graphics, the best skins, everything, whatever you think about. But they forget to build a community. And investors care more about the traction than about to make it a perfect game. So I would encourage everyone first, build an MVP and have the community, have the people in the mailing list waiting list, maybe those who are playing your early beta, just and that will increase your chance of getting the funding rather than focusing on just the game. Because if you can choose the perfect game with zero community or mediocre game, but with 10,000 people just begging for it to be launched, well, everyone can guess what's going to be chosen. So that's number one, what's very important. Number two is understanding for investors, and we have some investors here in the audience who probably will agree with me. It's all about of making the return. So the question is how will your game will be a token investment or will it be an equity investment? Will make that money. Will it be a token? Then what kind of tokenomics? Why would a person keep the token? Because basically one of the as many people as possible to keep the token. So why would people keep the token? So think about these things of how will you help the investors online to show not two X return, but ten X return. So if you have the big community and you have a very clear tangible strategy, how are you going to build those ten X for the investors? These are basically two key things you will need in order to have a successful fundraising campaign. These two things, that's it, you're good. And us as a marketing agency, we help companies with one of these things is to build a community. So even if you don't have the community, you don't have the product yet, you come to us, we help you to do that. So then when you're going to investors like, hey, our game already has a lot of money, there are 10,000, 20,000 people in the waiting list waiting for me just to secure X amount of money, and then we can launch. So my next question is directed to myself. So in an epics are being adopted as sort of new game content. So what are your thoughts about that? Well, I'm glad that you're asking something like this because even our honourable prime minister has been reiterating the Indian ethos, and specifically looking to the mythology that we have, which is pretty rich. How do we create characters and design the storyline based on those Indian ethos? I think there are a couple of characters which are casual games or hyper casual games which have already been in the market. But I think over a period of time you will see more and more of such kind of studios coming up specifically for the Indian mythological and character making. I think the storyline is there which we have. It's all about how to engage people especially the younger generation. So I think that's where the bridge between the characters which are already there and the newer generation is what we need to bridge to. And I think that's going to happen very soon. So Rohit, the number of gamers have increased in the post COVID area. So what has acted as the catalyst in the sector? A lot of people were at home and they didn't have too much to do so COVID was a big factor but I think it was not only COVID. I think with Geo coming in with the cheapest mobile leader plans in the country that also acted like a really big catalyst for people actually downloading a game on their phone and aspiring to become a competitive player or engage with your friends to just entertain themselves. And apart from that during COVID, India also became the second largest smartphone market in the world. So the accessibility towards smartphones and two games became really easy. And apart from that I think most parents don't really let their children watch a lot of content on OTT and I mean a better way for them to get entertained is to watch a YouTube stream to see one of their favorite teams or one of their favorite players or streamers creating content around the game that they play. So I think it was COVID was definitely a really big factor but I think the other factors also did play a very important role in the whole sort of competitive ecosystem and e-sports and gaming in general. Since we are running short on time so my last question is directed towards Laura. So can you share some insights of the gaming community? Laura, Laura. Can you repeat the question? Can you share some of the insights of the gaming community? Okay, so some of the insights for the gaming community. So first thing what I would definitely love everyone who is here in the audience to kind of take away is gaming has enormous potential if you do it right and not go into because hey, it's sexy all the investors are pouring money everyone's to build a game because you actually have some kind of good idea and in some cases when clients come to us from the gaming world and they're like, hey, we're building this thing help us to get started we're like, do you really want to build another game where you have 10 same ones very similar ones, join another game so don't build a game just because you want to be a gamer build a game where you actually see the value and the community you're going to have. That's one insight. Insight number two you don't always need blockchain or the free to build a game a lot of gamers and a lot of gaming projects use the free or blockchain or token just because it's a buzzword and during the last bull run you can just raise money and investors were pouring money into it we're just having a regular not token could be just in game cash or whatever works very well. The same thing with NFTs and skins yes, this is sexy everyone's talking about, you mentioned about it but the adoption is not there yet until we're going to find a way how we can exchange those in game assets across all the different games this is going to be just a nice idea just a nice marketing so you always need to think are you building something and spending your time resources because it's actually needed by the community actually needed by your gamers or is it because it's a sexy train to word and others are doing so you're doing it as well so think about it sometimes doing small and simple is better than doing big and flashy just having a buzzword so I would say these are the three key takeaways I would love everyone in the audience to take home so we're done with the panel thank you so much for being here thank you guys and thank you all for attending


Okay, thanks for coming this afternoon. Some two weeks ago on the 9th of March this year, the young 13-year-old boy by the name of Declan Crouch went missing from the Meacham's beach area. There has been an intensive investigation with resources from State Crime Operations Command and the far northern region applied to the investigation in an effort to identify where Declan is and what's happened to him. It's important that the investigation and the ongoing process of trying to find him remains in the media. We thank you for your assistance in that regards. We're looking at this media release going nationally to give us every possibility of trying to locate his whereabouts. We are following up a number of leads at the moment and are particularly interested in anyone who had contact with Declan in the week leading up to his disappearance on the 9th of March. Those persons may have had some conversation with Declan that may give an indication with what we know now about why he has gone missing on the 9th. That conversation may mean nothing to you but may form part of the jigsaw that we're trying to put together. So we ask that you contact crime stoppers on the 1800 triple three triple zero number if you have had had some sort of contact with him or some sort of conversation with him up until the time that he has gone missing on the 9th. We're also following a number of pieces of information from the public and also canvassing a lot of areas in the Mechins Beach area with a view of talking to people who may have seen young Declan on the afternoon of the 9th. We do know from witnesses that he was last seen leaving the school bus and walking towards his house which was a short distance away. From that point on it's a bit of a mystery and we continue to follow leads from the public. I hope to take questions from that point onwards. Look as you know with any young children they talk to their mates and they may not talk the same sort of conversation or the con to that conversation could be totally different what they may talk to their parents about. So we're looking for any of these school mates or anyone that had contact with him that may have some information that means nothing to them but could be important to us. So we ask that you three of your parents if you're a schoolmate or friends make contact with crime stoppers in particular or the local police. Well we simply don't know there has been some speculation in the media and I think we have to be very careful about that. We're remaining open minded at this stage and we will commit resources to any piece of information that comes in and follow up any lead that we believe gives us an opportunity to locate where Declan is. We're considering every possibility at the moment as I said we'll remain open minded and we will continue to follow leads along the lines of any inquiry that we think is relevant. That is a piece of information that has been followed up and I'm not able to make any further comment at the moment. We have a number of police involved particular from the command we have members of the homicide squad missing persons unit, child safety, state flowing squad and the electronic examination unit who are currently examining the computer associated with young Declan as that's been previously reported upon. Look we simply don't know it's been two weeks obviously we have concerns in relation to his safety and welfare. We always remain optimistic in these investigations. We're working closely with the family and we are putting every effort possible into locating him safe and well. Oh look as always we remain open minded about these things. Kansas is a big place. Children as much as we want to believe sometimes being a father myself that they are at certain locations rest assured they'll be elsewhere. So we are very open minded about that as the senior management group associated with the investigation we are committed to being open minded and considering every possibility. We are monitoring every avenue associated with young Declan and it's fair to say that he hasn't been using those items that you've mentioned. Not that we're aware of there are obviously in any young child's life there are things that may upset different children. We're considering all those possibilities. We're working closely with the family and at the moment there's nothing which concerns us to believe that he would have a reason to leave the family. We are making inquiries with all people associated with Declan. At the moment we're following up a couple of leads we probably shouldn't say leads we're following up a couple of items of inquiry that have taken us outside the state and they are just generic inquiries at this stage with no specific reason. Well that's been speculated in the media and I think that's an exaggeration of the facts as they are known at this time. Clearly there is not one cylinder of evidence that suggests that this is in any way similar to the issues as we know in relation to Daniel Walker. Look I think the end of the day and my memory serves me right it's the only one of this nature since that time anyway. We treat all missing persons seriously in particular young children and we'll commit whatever resources it takes until they are located. Bearing in mind a lot of children the younger children are simply late home from school and parents are concerned and we activate in relation to those pieces of information being brought forward to the police and the kids turn up a little bit later so you know around the state around Australia that these issues are taken very seriously. Look I don't tend to go into the operational side of the investigation. Did you say Daniel or Declan? What was the question? No we haven't made any decision in relation to that at the moment. We're remaining very open minded about what may have happened and that ensures that we look widely and don't miss anything through bringing bias into the investigation. I can't give you the latest update on that. There has been some information coming from the public which has been followed up but obviously we're appealing today for people that may have had some contact with Declan prior to him going missing that may be of interest to us and as I said before it may be not relevant from your point of view but it may be that piece of the jigsaw that we're missing so anyone who had contact at Ring Crime Stoppers if you're a young child that's a friend of Declan's please let your parents know and have them ring Crime Stoppers. Yes we're continually resourcing the region and that's scalable. The full resources of this command are available if necessary and we sent Flying Squad members to Cairns. There will be further members of the Homicide Squad going up in the next 24 hours and they are going purely because of the specialist nature of investigating complex investigations of this nature. Well you have the regional detectives and you have the command's commitment bearing in mind we have a number of resources operating remotely. The technology today allows us to do that particularly in relation to computer examinations so from the command's commitment we've got approximately 15 to 20 working on it some of them remain in Brisbane and then you've got the Cairns commitment from the local CIB and CPIU. My understanding is that it has and obviously as new information comes in or further strategies are considered we're able to scale searches of that nature up and down. We've spoken to a number of witnesses and I won't go any further than that. Not to my knowledge. Not to my knowledge.


Live from Las Vegas, expecting the signal from the noise. It's theCUBE, covering InterConnect 2016, brought to you by IBM. Okay, welcome back everyone. We are here live in Las Vegas for exclusive coverage of IBM InterConnect 2016. This is Silicon Angles, the CUBE, our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier. Our next guest is Moe Abdul, who's the VP of cloud architecture and solutions on the Blue Mix team now on a new role, going out there and doing all the architecture. He's one in the brain trust of Blue Mix. Welcome to theCUBE. Thank you so much, John. Great to be here. Thanks for spending this time to come on. I know we're late in day three of wall-to-wall coverage. Three great days with all the execs on. Now we get to get down and dirty on Blue Mix. So Blue Mix, obviously doing well. Gave him props on day one. Still got the naysayers out there. Good luck with that against Amazon. So you're always going to have that Amazon comparison, right? So that's out there. But what a progress from Pulse two years ago. A lot of progress. Tons of progress. You guys have been beavering away, running like the wind. Now you're hardening. What's the status? Where have you guys really knocked the ball out of the park? Where have you solidly put the foundation down and what areas are you hardening? So as you said, John, great progress. A lot of the hardening that happened was really based on curation of client experiences. Initially, of course, people think of cloud just as a public cloud. But as you heard us talk about and say a lot, cloud is for us in a hybrid setting. Really nailing that down, the ability for people to start to build applications and then consume them in the way they want, whether it's in a local, dedicated or public fashion, has been a lot of the effort last year. And of course, a lot of it is based on grounding, common standards and technologies that really lend themselves to that environment. The second area that I would say we're really hardened past the local and so on is defining repeatable solutions. A lot of times, clients have been doing first of a kind in the cloud and now we started to understand the common patterns around mobile or data. We're aggressively going on saying, we think you really should think about doing it this way. So obviously, cloud is running, and Watson's been sprinkled in there. So Watson, as Sandy Carter says, is the catnip. Yes. Okay, so that's obviously to give some differentiation. There's a little IBM twist to it, obviously, for differentiation. Microservices, we had Maria on earlier, Maria Week. She was talking about that. How is the glue layer working with Bluemix right now? Because obviously, the APIs are key. So everything is a service, is the concept. What's going on in the glue layer and all this? Oh, absolutely, great concept. So one of the things we worked on last year to your point about hardening is creating essentially a common operating system for the platform so that all of the services that are coming on board can easily connect. That operating system underneath it really has multiple runtimes. OpenStack being a key element for extracting the infrastructure. That's a key glue element. The second is around containers. As people start to build services, so for example, Watson is built on top of containers, which in turn leverage the same sort of common operating system services. So Watson can plug in via the container? Via the container, absolutely. So OpenStack Summit's coming up in Austin. Is OpenStack doing well? I mean, you guys happy with the OpenStack piece? Any of your thoughts on that? OpenStack is growing. I mean, at these days with these open source projects, it's like a race as to who's growing fastest, but they're all like sort of... OpenStack is healthy. Very healthy, very, very healthy. And you're happy with the progress of OpenStack? Absolutely. We've clocked in now. Probably we've exceeded the 150,000 contribution, something we haven't seen before in terms of people engagement and access. And so talk about the relationship between Cloud Foundry and IBM. Obviously you use Cloud Foundry. How does that relate into it? You guys, do you tweak it a little bit and obviously, and Pivotal is, I think it's part of Cloud Foundry? Yes. How does this all work together? So actually, this is a very, very important design point for us. Many clouds are built based on a single runtime, either something like a Foundry-based, which gives you that rapid application. Container-based, which gives you a lot of this sort of microservices. Or OpenStack, which gives you a lot of control in terms of how you want to configure applications. The reality is, when you look at what customers are doing, is that they're combining these things together. So Foundry for us, both of course, is a critical element for these mobile apps, rapid development. But it has to find a way to fit in. So when you think about Watson services, mobile services manifesting themselves, how am I going to be able to connect that back to some container application? So the work we're doing with them is much more around, you know, we've moved from just hardening the base to how do we integrate these ecosystems together. Okay, so standards is a big problem right now. People, customers want standards because if the vendors are in there, polluting, I shouldn't say polluting, polluting these standards efforts by having different versions, that is not good for the customer, right? You know, whether we had the IETF in the old days, the W3C, IoT in particular, big standards, kind of thing that's going on now. So that's a big deal. Containers right now is a big element with standards. Are people standardizing on Docker containers? Does it still jump ball at this point? What is the container situation? Today in the container world, we have really two very thriving and active communities. Docker, no question, is taken developers by storm. And of course, as people mature past the single container and they're deploying more complex applications, they're continuously adopting that ecosystem. Of course, containers existed for some time before Docker and others. And Google has another very thriving community in the form of Kubernetes. What's very interesting is that a lot of the folks who are using one or the other are active in both communities, which is where, of course, things like the Cloud Native Foundation comes into play. How do we actually start to solve common problems that exist, security? It exists in Kubernetes and exists in Docker. Can we actually work together to solve it one way so that whoever adopts one style of technology versus the other, they can still benefit? But they're both very active, very healthy, growing. And from an IBM perspective, we support both of them. Awesome, so let's talk about Kubernetes. Does that have traction or is it still exploratory? Obviously Google's got to put their weight behind it. And we saw the big news of Spotify moving all their infrastructure to Google Cloud. And that's a big deal, that's a big trend. Is Kubernetes making it happen, or is it what's your take on it? So what Kubernetes did, which was very unique in terms of how they came at solving the problem, is that they solved the issue of orchestrating complex applications. They came at it from that sort of angle. And so the whole operations management is much easier when you think about Kubernetes. What Docker did is they came, of course, at it from the developer productivity. Very easy for me to get started in a laptop and move on and so forth. Kubernetes has been really killing it in terms of the whole management, which is why- Or more orchestration. And the orchestration, absolutely. Orchestration seems to be a value proposition. Absolutely, orchestration piece. So what you now start to see from, let's say, an IBM container perspective is how do we marry both the orchestration layer but with a Docker infrastructure or a Docker API? So you guys are doing a lot of work. And Meg Swanson, when she was just director of marketing, now has done a great job. Now she's got a new role. Adam now running product management. Adam Gunther. The team is growing. You had a lot of good wins in the logo slide in terms of customer references, expanding rapidly. So you got some successes. Congratulations. Now you got to go out in the real world. Mainstream enterprises. You got the early adopters in there. So now the architect that's out there, they're under a lot of pressure, not to produce the five-year plan, but the one-year plan. And DevOps now is a horizontal infrastructure. So the digital transformation is the end game, but it's usually maybe app-specific. But the challenges are also on the infrastructure, from software to file, all the way up to the edge. So what's the playbook? How do you guys, what does a customer do? Because right now no one's really laying out the blueprints. Where are the reference architectures? What's the playbook? Are you guys doing anything there? Is there a group within IBM that does this? Oh, absolutely. Oh, your group. My group. Thank you for the, for allowing me to talk about that. You're absolutely right. I want to actually say something interesting, because when I talk to the customers, you know, things come in cycles. And we had this whole movement where developers took over. You know, it was all about the developer and the IT guys went sideways. And nobody really talked enough about the enterprise architect. You know, that prominent role that also diminished. What I'm starting to see is that those guys- Rebirth, rebirth. Rebirth. Rebirth, absolutely. Yes, they're back, it's revoked. Especially in a hybrid context, because everybody has their existing, you know, infrastructure assets, et cetera, and they're starting to marry all of these complicated, you know, technologies and capabilities together. Earlier this week, as part of, you know, Interconnect, we announced the launch of what's called the Architecture Center. So the Architecture Center is a single portal you can go to and start to understand from an enterprise architecture point of view, how do you actually put solutions together? If you're thinking about an IoT solution, a connected car, what are all the capabilities, best practices, and sort of starter, you like assets that you would want to use? We also start to expand it into industries. So if you're in the retail industry and you're trying to do some sentiment analysis all the way to inventory, and then if you like fulfillment, what are the best practices in which you would connect these systems? And what we're seeing is many of our clients saying, thank you, I don't want to start with the atom. Well, we're doing, so we see a problem here and opportunity for you guys, because your customers, I mean, everyone's about to, you know, all the analysts cover the vendors and say, oh, this is the silos, and they charge for it. We have free research at Wikibon. Brian Gracie's our analyst. And one of the things he's doing that we're putting a lot of effort into that's free is actually talking about the digital builder. That's Kevin Egan's term, but we used to call it practitioner, doer, the guy, the architect whose job is to get it done.   But they'll search like crazy. So we're putting out content and the problem is out there is that there's no data on how do I horizontally scale an infrastructure. Do you guys have any patterns that you've seen, successes, data you could share with the audience around, you know, where to start for the architect, what ways to low hanging fruit? Okay, I get BlueMakes, it's cloud. I understand the services. I understand the API application. I get the vision. I understand the digital transformation objective.  What do I start? So what do you guys suggest? What do you see? What's the pattern? So first and foremost, one of the things that people talk about is the domain level. But when you break it down below, the first step for success that we've observed is understanding how do you take your existing assets and start to enable them into the cloud domain, integrate them. So everything you've heard this week around APIs, APIs integration is actually a very low hanging fruit. In fact, I'm shocked and surprised that this has not been something that has been accelerated further. Now, part of why it hasn't been accelerated is that people just think about APIs as a connection point, as opposed to ways in which you can manage, throttle, understand secure, and so on. And all of these elements that now we've matured in terms of technology. The second low hanging fruit in terms of performance and scale is techniques that people have established in terms of how they buffer their systems of record. You know, in the old days, we used to capacity- Explain that buffering systems of record. Yes, in the old days, people used to do capacity planning. They go, okay, we expect we're gonna get thousands of users to our backend, and so on and so forth. In the world where you're getting hit through social, mobile, partner channels, you know, that scale is unpredictable, and the spikes and so on are, frankly, nothing that a traditional systems of record can handle. So buffering techniques start to enable us to actually create caching in the case of data.  You can actually start to create routing applications. One of the clients that we've worked with, and I was really impressed with this, they were determining for all of their free tiers of customers, they would, for example, route them to a certain class of service for their paying. They never want to miss an SLA, so they would, of course, prioritize that back into the actual committed transaction. So this buffering technique is where you start to create a cloud, an edge to the cloud. You're essentially starting to create logic that understands what are your business priorities, what are your SLAs, what are your policies, and how do you interact with that system. That's essentially a very important component that I think people have a lot of, you know, they miss it. And there's now technology, in memory, you get flash, you get software to do all that, and you can auto-scale it, all kinds of good stuff. Okay, so BlueMix, let's step back and look at what you guys are doing. What is your group's charter? From what I'm hearing, the hallways here is it's a group of dedicated folks going out there with top customers, going down and looking at, and getting down and dirty, rolling up your sleeves, describe some of the things you're working on. And what you're trying to do long term. So first I would love to refer to us as ninjas, you know, where the people are black belts who are really starting to understand and fine tune. When somebody says, how do I get started? There's a lot of it out there. But when somebody says, I did get started, how do I actually scale this? And how do I make it fit in my environment? That's when we come in. We land, we work with the client, we understand the type of application they're building. We bring a lot of those patterns. We make it work in the context of their own application, infrastructure, et cetera. And once we get it all the way up and running, we actually continue to hand hold the team in terms of skills transfers and the like. The important part is the feedback loop. We then capture that back, we generalize it and we make it available to the rest of the industry. And that's a piece that I think has lagged in terms of the whole cloud world. Awesome. A lot of it is unique to a single customer as opposed to something you can use. Mo, I love talking with you. We should spend more time with you. We should do a whole day with your team. Just from the architecture. We'll come down to you and Raleigh. We'll come down to Raleigh and do an innovation day and get a deep dive on this. Really super, super interested, the progress you're making. You guys are running fast now. You're going out in those ninjas and getting the market going really fast and taking the big customers to the next level. Final question for you though. Share with the audience who's watching, who's not at the event, what's the vibe here? What's it like here? What's the show vibe? What's happening? I have to say, I was talking to a colleague about this and when you walk the hallways, last year was a lot about energy, excitement about learning new concepts and so on. This year is a lot about, I feel like I can do it. I'm doing it. I want to share what I did, which was very different from I want to learn to I actually want to share a lot of the best practices that I've ever heard. People will get some stuff done. You guys shipped whisk. We shipped whisk. That was a huge accomplishment. Congratulations. I know that was kind of coming really fast down the pipeline there and more stuff coming. More stuff coming. And the other thing is we're running out of time to talk about all the great things. People are like, I asked them, what are you excited about? Like couldn't finish this. You can see and just like, okay, boom, boom, boom, boom, boom. He's like the end is on the keynote on day one. That's right. He needed a whole day. That's right. But you know what? I think, John, this is an important thing. Just, we are just like our customers. Speed is the new currency. Speed of innovation. Speed by which you're reacting to these requirements. That's what I believe. So I'm excited about that. We do too. We're speed. We've speed the Cube interviews. We have a new innovation called Cube Gems that are speeding up this interview. It's a highlight. Go to twitter.com. And look search on the Twitter feed, on the search button on Twitter, Cube Gems, hashtag Cube Gems. Mo, you're gonna be already up there. Highlights of it. You can get a little taste. And obviously get the full interview on siliconangle.tv. We are here in Las Vegas for exclusive coverage. This is the Cube. I'm John Furrier. Be right back after this short break.


Hello, and welcome to this session. This is Professor Fahad. In this session, we're going to be looking at installment liquidation in a partnership. This topic is covered in advanced accounting as well as the CPA exam. As always, I would like to remind you, my viewers, to connect with me only then. YouTube is where you would need to subscribe. I have over 1,500 plus accounting, auditing, and tax lectures. Please, if you like my lectures, like them, share them, put them in playlists. If you're listening to my YouTube, it means others might benefit as well. If you're benefiting, so please share the wealth. This is my Instagram account. Please follow me on Instagram as I'm trying to increase my followers. This is my Facebook account, and this is my website. On my website, if you would like to, you can donate by supporting the channel. Also on my website, I do have offers. And right now, Becker CPA Review, the gold standard in CPA preparation, is offering $1,000 off of all four parts of the Becker bundle with unlimited access. Usually, Becker don't offer unlimited access. Now they have this limited offer. If I was in your shoes and I'm studying for the exam or planning to study for the exam, I would purchase this package. Also, if you are a college student, Becker offer over 2,000 plus multiple choice questions as well, exercises and problems that would help you supplement your college studies. So let's talk about installment liquidation. In the prior session, we looked at what's called simple liquidation. And if you don't know what the prior channel, prior lecture is, this is the simple liquidation. I explained it. Then we worked an example. So in case you're wondering what a simple liquidation is, just go back and view the simple liquidation. But what is a simple liquidation? Simple liquidation is when you sell all your assets all at once. You sell all your assets all at once. Well, for one thing, that's not realistic. When a liquidation occur, it doesn't happen all at once.  And what is a fire sale?  So that's what's wrong with a simple liquidation. Nothing wrong is not the correct word, but that's the disadvantage for the partnership. And oftentimes it's not realistic. Sometimes you cannot sell it all at once. And if you wanna sell it all at once, well guess what's gonna happen?  So it does hurt the partnership when you have, in reality, a simple liquidation, simple liquidation. So what's gonna happen is we're gonna look at a more advantageous and more realistic plan for the partners. And that's where the installment method comes into place. That's when the installment method gets into place. We're gonna sell the asset rather than all at once. We're gonna sell it over time. And we can all agree that this is what usually happened in the real world. You sell your asset periodically when you are liquidating. Now you might sell a little bit faster than normal, but you're not gonna sell it all at once. So you're gonna sell it in pieces, okay? And, but here's what's gonna happen. When you sell your assets in pieces bit by bit, guess what? The partners are gonna be knocking on the door of the treasurer or of the person in charge of the cash and asking them for payment. So that's gonna create a problem for us. Problem in a sense, how are we going to allocate? How are we going to distribute those profits? So special care must be taken. This way we don't end up giving partner some money then ending up asking that partner back from that money. So we're gonna go through that liquidation plan to make sure we take precautions. We make sure we take precautions. So the best way to illustrate this is working an example, but before working an example, we have to look at the assumptions that we have to make. This is the most conservative approach. So the safe payment approach, we're gonna be using the safe payment approach. It's the most conservative approach. And it makes three assumptions. So listen to me carefully. One, loan from partners are added to their capital. Simply put, if the partners lend money to the partnership, we say, guess what?  So we add the loan to their capital balance. That's the first assumption. Any remaining non-cash asset are sold at zero. Again, this is an assumption. Hopefully we all know what an assumption is. We say, we assume that we're gonna sell everything else at zero, it means everything else is a loss. In other words, we assume worst case scenario to determine the effect on the partner's capital balances. This is an assumption.  Three, we assume that partners are insolvent. What does it mean, partner are insolvent? It means they cannot come up with any money. To remember, we talked in the prior session, if you have a deficit, you can come up with some money to cover your balance. We assume here, there is no, they are insolvent. And remember assumptions, we don't record the assumptions. There is no journal entries for the assumptions. Then what we do, once we have enough cash, we pay the creditors and at every sale of assets, the safe, after every sale of assets, the safe payment of the available cash is determined. So we prepare a schedule after every sale because we're gonna sell in pieces, in installment. Installment means in pieces. The best way to illustrate this concept is to look at an example. We have this partnership here. They have 10,000 in cash, 40 in receivable, 30,000 in inventory, 60,000 in equipment. So this is the non-cash assets. They have liabilities of 18,000. And here's the capital balances, B, D and O, 45,000, 27 and 50, they're all, they have surplus. It's not deficit. The partner shares income to 40, 40 and 20, 40%, 40% and 20%. Assume that 70% of the receivable are collected. So of the receivable, we collected 70%. So 40,000 times 70% is 28,000. So we collected 28,000 in cash. And the inventory with the book value of 15 is sold for 10. And we sold the inventory for $10,000. That's the cash that we received, but it has a book value of 15. On this inventory, we have a loss of 5,000. All in all, we collected cash, 28. We collected cash, 28 plus 10. We have cash available now, 38,000, okay? All cash available at this time is distributed. So let's take a look and see how are we gonna distribute this cash. Okay, first we're gonna start with the beginning balances, 10,000 in cash, 130 in non-cash assets, 18,000 in liabilities, 45,000, their balance is for Brink, 27 for Davis and 50,000 for Olson. And again, they all have surplus. This is the beginning balances. Now we collected some cash and we made a sale. So we collected cash of 40,000, 38,000. And we reduce our non-cash asset. We reduce the receivable by 28. And the inventory by 15. So we reduce our non-cash assets by 43,000. We reduce our non-cash assets by 43,000. Now what we did, we incurred a loss. On the inventory, remember, and what I showed you here, we have a $5,000 loss on the sale of the inventory. Now what we do, we distribute the loss. We have $5,000, 40%, 40% go to B, 5,000 times 40%, 40% goes to Davis, and 20% goes to Olson. So we distributed the loss. Now we compute the new balances. Now we have cash of 48,000. And let me show you the journal entry. Just I will show you the journal entry for this. So we debit cash, we debit cash 38,000. Credit, non-cash assets, 43,000. Then we have a loss of 5,000. Then we allocate the loss. We debit, bring account, bring capital. We debit, bring capital, 2,000. We debit, Davis capital, 2,000. I always like to work the journal entries. And Olson, we debit the balance 10, and we credited the loss 5,000. We credited the loss 5,000. So this is the journal entry that we made, okay? Hopefully I would remember to make all the journal entries for you. The next thing we're gonna do since we have the money and we have enough money to pay the creditors because before we did not have, we only have 10,000 and we have 18,000 of liabilities. Now we can pay the creditors. So we're gonna pay the liability. We're gonna reduce our cash. So we're gonna debit liabilities by 18, credit cash by 18,000, okay? Now cash that we still have now at hand, 30,000. We still have 87 of non-cash assets, and these are the balances for the partners. Now the question becomes, now you are supposed to distribute this $30,000 to the partners, but the question becomes, which partner are you gonna give the money to? They all have credit balances. This has 43, this has 49, this Davis has 25. So the question is, who do you give it to? Do you give it to the largest balance, which is who? Olson, do you give it to the lowest, Davis, do you give it to Brink? Who do you give the cash to? Well, now we're gonna have to prepare what's called worst case scenario. What's the worst case scenario?  Okay, what does that mean? It means here's the capital balances before we make this assumption. Remember, we still have 87,000 worth of non-cash assets. What are we gonna assume? Assume this is worth zero. We're gonna assume we can't sell this. So when we sell it, we get nothing. We're gonna get zero. Therefore, we have 87 of losses. Well, if we have 87 of losses, let's allocate the losses, 87 times 40%. 34,800 goes to Brink. The same amount goes to Davis because they have 40% rate and 48, 87,000 times 20% goes to Olson. So what we did is we allocate the losses to the three partners, then we compute their capital balances. Notice what happened? Davis is wiped out. Davis, now they have a deficit balance. So in a worst case scenario, Davis will not exist. Okay, then who left in a worst case scenario? B left because B still have 8,200 of a credit balance and Olson will have 31,600. What does that mean? It means when you distribute the cash, first you distribute the cash, available cash to B and O, to Brink and Olson. If you really think about it, let me tell you why Davis will not get any money. And hopefully you can see this even before you do the computation. Davis has the lowest credit balance, okay? The lowest credit balance and has a high absorption rate of losses or profit. So when we have losses, he's gonna take 40% of the losses in relative to Olson. Olson on the other hand, Olson has a low percentage. Okay, and I'm gonna tell you, Olson's gonna survive, survive Davis and survive Brink. Olson will always survive them because his participation in the profit and the loss is low and his capital is high. Okay, really to wipe Olson out, to wipe, let me just tell you, just kind of give you a number. To wipe Olson out, 49,000 divided by 0.2, the partnership will have to incur $245,000 in losses and also will absorb 20% of this. And the partnership doesn't even have 245,000 in non-cash asset. So notice Olson would survive them all, okay? So I just want to, I want you to see this, so you'll see the big picture. Now, what do we do with this deficit, 9,800? Well, what's gonna happen? They're gonna have to absorb the deficit. They're gonna have to absorb the deficit. What does that mean? It means of the deficit, 9,800 goes to Brink and 40% of it, of the 9,800 and 20% of it goes to Olson, 3,260. After that, Brink will have a balance of 1667. Olson will have a balance of 28,333. Therefore, those two together, if we add those two together, those equal to 30,000. And this is how we allocate the 30,000 because Olson's gonna survive. We're always gonna have to give Olson Durmani first, okay? So of the 30,000, 28,333 goes to Olson and 1667 goes to Brink. Now, what we're left with is non-cash assets of 87. B has a credit balance of 41,333. Davis has a balance of 25 and Olson has a balance of 20,667. Simply put, Davis did not get any money after the sale because Davis, it's gonna, as we assume worst case scenario, he's gonna be wiped out first, okay? Now, guess what? Once we make another sale of the 87, we'll prepare another schedule again. And we'll prepare another schedule. Then we do the allocation then we do the allocation that we prepare another schedule again, then we do the allocation and this process repeats itself. I'll work an example in the next session a more like maybe two, three schedules. Additional losses, discovery of liabilities and liquidation of expenses. Sometime what could happen as you are making the payment, it's possible since some additional liabilities will be discovered during the course of the liquidation. We find that now that we're responsible for more payments. Usually there are liquidation expenses which may not be paid at the time of the safe payment. Also, we might have to make payments because as we are liquidating, we're gonna have additional expenses, maybe lawyers, accountant, consultant, help us go through the liquidation. Under those circumstances, we have to create an allowance. Simply put, we have to kind of create a debt, a contingent liability for those payment. If there's anything discovered, any expenses. So just basically we have to put some cash aside. A balance of cash will be retained to be used for these expenditure. If you have any questions, please email me. If you happen to visit my website for additional lectures, please consider donating and supporting the channel. If you are studying for your CPA exam, as always, study hard. I highly doubted that they go this much in depth on the exam, but you never know. In the next session, I will work an example, a more comprehensive example using this method. Good luck, steady hard, and see you on the other side of success. Thank you.