April would be your next meeting and then the last line that's underlined there is one this was feedback I received from Rich about still seeing them so even if you don't hear them until these months you would still be receiving them as they come in as soon as they come in I'll share them with you they wouldn't even be reserved for a packet necessarily they can be sent without as long as you don't discuss them there's no harm in me just sending them to you just something that you can kind of create a spreadsheet on so they can kind of list all those ones first yeah so what we'll do with them is we'll actually assign them a tracking number yeah and then we'll have a spreadsheet so that if there are ones for example you say we really like this idea but not yet or we know we're going to be dealing with form-based codes later in the fall this one is related to that let's save it for the next meeting so that way we can track them and then if somebody comes in five years from now and says we want to do this we can say oh yeah this was on that list five years ago so we'll give them a number and we'll be able to track them that way we're gonna have that you'll have that so that in front of us like you'll be able to pull it out in the air we can always have it yeah but the two meetings is when you will maybe dedicate most of a meeting to hearing those things that have come in and again the process here outlines what you would do when you hear them with the with the expectation that you would at that meeting or the meeting after that at least decide whether you're going to take them up or not and then if you do decide to take them up then you'll have the time you can set your own schedule after that as to how you do we have a big backlog right now I've been gathering them people have been reaching out and saying I sent this one so I've been having to go back I haven't necessarily combed through every single meeting for the last five years for example but I do have a pile that I've collected of those that I did find those that I've heard about that people have alerted me to those that I've heard from people who have reached out inevitably there's probably some that all have missed but I have read through at least the last 18 months or so of planning commission meeting minutes to see what you've been given so those will be the first ones that we bring forward yep I'm just wondering like in the percentage of your time how much time does this take and out of let's say a hundred percent I'm just yeah and then you know the kind of maintenance of it and I assume it's just part of one of your roles I don't think I think that it's time that would be spent anyway because people are inevitably going to call and say this and then we'll we'll be dealing with it that way I think it will be pretty easy to organize but how how each thing would affect the time is something that I will be sharing you know so you can consider it so you can consider oh for example 125 Main Street wants to change from GD to all residential I don't know and I can say boy this is a pretty big undertaking you're welcome to take it out but you should know this is probably going to take four commission meetings and 60 hours of staff staff time yeah so at least with every single request I want to be able to give you that information I think the big thing that I'm anticipating that's really probably gonna pull your list down is whether or not something is in conformance with the town plan because even if you want to take something up even if you're like whoa this is great let's change from office zoning to you know high-density residential that's fantastic if the town plan unequivocally says no new zoning changes even if you wanted to take it up you would not be able to until and unless you amended the town plan so that might be one where I might not even tell you this will take 60 hours of staff time until you decide boy this is really worthy let's open up the town plan again but that those would be ones that you probably wouldn't get a lot of information on other than that just because there's no point investing a lot of time in it if if your hands are sort of tied without opening up the plan and it seems that for some of them that'll be the case thank you are you guys ready for these and I haven't given assessment of any of them just yet so I don't know they may be that the ones that are in falling to that category of where the town plan just says no because I think that would be a bit of a showstopper unless you're eager to open that back up so would you like a motion to accept this yes that would be great yeah I'll make a motion that we accept the this approach to amendments to the zoning second discussion so that takes care of me as well I think as far as setting the dates yeah I think the time between them will go by a lot faster than we think absolutely okay do you want me to move into four or so ever since my first day here I think even in my interview process I've been hearing about East Lakes Shore Drive but very very little bits here and there I wanted to take the opportunity my goal for this meeting is to hear from you guys I have seen I should disclose I was working as a land-juice planning consultant before I started here I briefly worked with Sarah to look at the East Lakes Shore zoning I didn't get very far before Sarah left and so that contract was was sort of paused so I did start looking at that even before I was working on staff but I never I think the question that I'd asked her then is the same question I'm asking you tonight before coming with any sort of solution I want to sort of understand a little bit better about what the goals are and I haven't really been able to find that documented yet so I thought the best thing would be to have an open conversation and it could start with you we could of course open that up to the broader public and solicit you know feedback from anyone who lives in the area or is otherwise interested but my first step I think is is hearing from the Commission on you know what what do you want for East Lakes Shore not not the solution but what is the issue what are your concerns what isn't working what is happening that is not what you think is in line with your values or the town's values and then we can come back a little bit later with okay this is how it may be a reason maybe this Lakeshore 3 and 4 it may be the best solution or it may be something that's a little bit different but I do want to start with understanding the concerns and I was just sort of hoping for a nice intimate dialogue on that yeah I think the biggest thing was rebuilding I think a lot of citizens were surprised about the mass and the height of the new structures going up when it was before then it was just small camps so it changed the neighborhood that's the biggest thing in my address we're not too late on that one I think medical was making it more pedestrian friendly user friendly narrow road and it's actually the speed limit is higher than it is on West Lakeshore Drive so I don't think anybody's comfortable walking on the street there's no sidewalk so that the camp conversions that the rebuilding of structures is that something you've been hearing I think I've now toured every lakeside neighborhood I'm sure I've missed a few there's a lot of points and a lot of adorable and also just a really neat neighborhoods is that a concern that you've heard in a lot of these lakeside neighborhoods or is it just more easy to see on East Lakeshore because it has more traffic volume or is that something that you think is a problem across the town it's a it's a it's a thorough road yeah it's always going to be a customer should be yeah so it's very obvious these camps were built back in the day there was no traffic to speak of I'm sure Sewers is the if and when Sewers should hit and we're going to vote again on it sounds like nobody wanted crazy growth but as you know there's a pretty limited growth so concern now is the buildings themselves okay and you haven't necessarily heard a lot of concerns about that same rebuild that might happen out on say Mill's Point or that's good that's really helpful I wasn't sure if this was a townwide issue or if it's really because these are extra small lots I think yeah maybe more so than in some of the other neighborhoods yeah I guess in line with the sewer is also stormwater I know that's being addressed but that's the other concern so I made a list here but then I went beyond what and kind of looked at what you wrote up the zoning and then I kept crossing off you know thanks because it was like it doesn't sound we have a lot of leeway in terms of zoning on easily there was a memo from Sarah I'm sorry oh that was from Sarah yeah to you in June yeah but when I looked at the minutes from that meeting it didn't at least in the minutes it didn't capture any sort of discussion so I just had her memo to you but I didn't understand to where you fell on it so I'll just can I just read my list okay so one is to maintain the character you know I just love the idea of kind of trying doing our best to maintain that summer cottage lakeside character certainly the traffic and the amount the amount of traffic in the speed is concerning to make it more accessible like I think Rebecca said like making it want you know walkable or just more pedestrian or biker friendly I just didn't know if like a restaurant or a small store could go in there like where people could walk to some place where they would cross paths or meet up with other people from cold Chester I you know I feel one thing about co-chester would be nice to have more opportunities for people to cross paths with one another cut to kind of create spaces where they could talk to one another or just interact with one another so that that's one thing I was thinking of just access to Mallets Bay you know if there's any way I know parking is an issue like you know I don't think about the logistics I just think about what I think would be nice just you know additional access to Mallets Bay maintaining the views you know height restriction stormwater you know I don't know if there's any way those electric lines could go underground I mean that probably I'm sure that would be like a zillion dollars but I just sometimes when I drive there I just think if those you know if the poles were there if everything was underground how beautiful I mean it's beautiful anyway but how beautiful would be and the only other concern I have and I have no reason to have this concern but just the slope the collapse you know on Riverside Ave you know with the slope collapse I don't know if we need a study or some way to kind of assess that in terms of and maybe it's already happening you know with flooding or increased rains or I don't know just if that's being looked at which I assume it is so but I I mean I think more accessibility and just you know maybe just some areas where there are even just benches or tape picnic tables or something where people could go you know and bring a picnic with their family and just sit down over there there's a space there but I don't think it's the towns don't the town yeah yeah yeah so those those are just some ideas yeah is that something that that you guys would like to see adjusted in any way perfect timing it's your turn I fell asleep on it oh you don't know so we're discussing East Lakes Road Drive okay reasons why we should look into rezoning it things they would like to see us do not do yeah I'm just trying to get a better feel for you know what what's not working there today what what's problematic you know one hand and then also you know what what do you envision you know in the future there with the with the goal of making sure that whatever solution we have is right-sized I also want to make sure if there is this concern that I share this concern with Rich is that we have to make sure that we're not letting you know the expression of letting you know the the excellent be the enemy of the good when time is important it will do no good to spend three years working on a perfect rezoning if every single house has been torn down and rebuilt by them you'll have a set of regulations with nothing to apply it to so I'm just trying to hear what the biggest concerns are and then maybe it's I don't call it a band-aid but maybe it's not a full look at the whole big picture right away maybe it's okay what is that what are the biggest issues and can we deal with this and in a in the first supplement and then come back and start to work on that you know a little bit further but I think I'm hearing when I talk to people in the town when I talk to you guys I'm hearing that it's it's something that's been more of a concern recently and you're observing the changes happening faster for whatever reason then maybe they have in the past so if time is important and just trying to understand to a little bit about like what the big things are so I can recap a little bit for you about some things we've talked about so we talked about you know rebuilding of the camp structures and what they're looking like the height the massing and the changes of what what felt like a summer cottage neighborhood to now feeling like just something that's not in place with that aesthetic any longer we've talked about you know the road itself and you know is there anything from any planning tools that would make it more pedestrian friendly I asked a question about whether or not this camp conversion concern and the rebuilds more specifically not it doesn't sound like there's much of a concern going to year-round it's the rebuilds it doesn't sound like that's as much of a problem in other lakeside neighborhoods as it is in East Lakeshore that was a question that I had asked you're of course welcomed away in with your thoughts on that one we talked about maintaining the summer cottage lakeside character pedestrian accessibility maybe a little bit about you know is there and this is something I'll dig into a little bit deeper with you is there a desire for anything non-residential in that area at all and I will put an asterisk on that to say that when you answer that you know use any limiting factors you'd like so for example you might say yeah but only if it's 2000 square feet and under I don't really care if there's a small hair salon there I don't know but I don't want to see you know the next Costco right or something in between a hair salon and a Costco you know maybe it's not right for a restaurant but our car dealership but you know a very small coffee shop so you know consider that that's something I want to hear from you guys about you know what are those uses look like to you we talked a little bit about maintaining the views you know the public spaces that might exist erosion of the properties what's happening there parking issues heights of buildings that's sort of what we've teased at so far I'm caught up do you want to add any thoughts now yeah we're talking mostly on the lake save it honestly do LS folks on the other side yeah a couple more over tracks when I think of right off the top of the debt very property that's a unique piece of property that's a really good point that's a great yeah that's a great spot changes that would be the time to hear from them something else I found at a previous meeting the Commission asked Sarah to look at what the difference of a 15 foot versus 20 foot setback looks like this is so familiar yeah so I don't find an additional version of this I'm sorry it might exist somewhere have you guys seen this yet no so I don't I'll pass it around because it's all I have I'm sorry I can't display it I'll see if I can scan it in I don't think we have a color scanner but I could probably take it somewhere so that I found I can't speak to anything having to do with it but I think that's what it represents I have in my notes also in here about reducing lot coverage making kind of a minimum density I think we talked a little bit about that too reducing the coverage yeah okay I don't know what this is I'm sorry but maybe this was the original oh this is what Lakeshore 3 and 4 could look like from a geographic zoning perspective so 3 would be this brown 4 would be and this was Sarah's early thinking or would be this pink dot is one of these the properties that you're talking about you know not having any context whatsoever that's how big circle is this what you mean the dip is that right past that so this was this is part of this is town so here's like lately this is like the way the town of this one picture oh really that's part of the hot color let me see if I can pull that up oh so what's there it's what is the town on it for a long time okay and this whole thing yeah the town also fascinating I didn't know that okay so I'm sorry but you were saying something about okay it looks like in Sarah's original vision this would be part of pretty much anything on this side of the Lakeshore if a property was large it would extend back a few exceptions it's only one property deep basically yeah a couple of these are a little more I think it's basically properties that are access it's totally on the ball right now I can pull that up is this that next big one here is this hard to see that next to South Bay right there okay and this is all their property correct oh boy and that that elevation goes up right there right oh it's mostly flat but yeah that's pretty flat where you see all those campers in the back yeah that's all flat oh so that's pretty much that's pretty ripe for but from East Lakeshore dry from here does it continue up and that is all included in here as one that's this all correct yeah I'm sorry I interrupted you to orient myself did you have more thoughts on it's sort of interesting to sort of view this whole big property the same way that you might one of these tinier ones no but that might be where the the density the lot coverage comes in I mean right now our two pretty much have what half acre lots in there is that something we want to see what about the place that used to be a store remember they used to be like right at Williams Road and East Lakeshore there was a store sure yeah what about is that so back to being a store because they loud they what the use to laps so yeah kind of a limo me piece of property that here for the road takes a turn so there is a good size property here yeah they'll spring out of that I don't know if that's yeah that's up that's the bike has the bike yeah yeah okay and this land is this privately owned or that's a ledge that's all that you can go look at the GSA map okay I didn't know there was a section that went through here yeah it's a nice section yeah yeah I can't wait to check it out people use it all the time right that there with the arrow yeah it goes and pick it up on Bay Road too but then it goes to Creek Farm yep and it goes all the way to Creek Farm yeah we're connected from in the car right which is quite a vision discussion Brian Oz about any sort of non-residential use or a bakery you know a small bakery and coffee shop you know where people could go to you know bite to you know the problem is there's not much of a drop or anybody to go if you lived here long enough you know that nobody drives that section unless you're going from point B or a location there it's not like there's a large development you can feed off or something like that it's basically a thoroughfare through which is why that store went out of business and never did well and but you do have people from the Lone Pine in the summer I mean seasonal you would it sounds like maybe what I'm hearing from you is if the market were to support it support something of a very limited size when I say in the district maybe not necessarily just about one spot but you know maybe somewhere on the non-lake side small limited uses that are sort of more community oriented so maybe not an accountant's office but maybe I don't want me to do it words in your mouth maybe you think that'd be fantastic I don't know it would be low traffic volume yeah now one time there was a restaurant on the lake and everybody always thinks it's going to be a good idea to bring something like that back where the boats can come in yeah restaurant well it's now where the condo is the duplex condo you take a short order with Peppin's memorials memorials up here it's right there so right there oh yes right here that's it yeah that was a nice one and that store was the snack shop that's a pretty duplex the town owns a little tiny sliver down there but we do just over here there's no parking yeah I was out there today I think there's one other property that it's commercial I can't remember who it is but there's a commercial property right next door yes oh I thought there was one right on the other side there is there is also a marina style right there great is that Jeff Lefebvre yeah that was kind of the commercial corner yeah yeah so certainly anything would allow those to continue but maybe that's not the the right type of use for a new construction that fair or no I think I'll take this question so when we talk about you know something that fits into the summer cottage character tell me a little more about what you think what that means to you be nice if there were some crosswalks I mean so people could cross East Lake Shore Drive because when they're on the east side it's very hard for them to cross with the traffic yeah and I think they have access to the lake or to the beach but they just have to get to it any thoughts about the structures themselves what the whole area has changed over time I mean it used to be just seem like it's just the small camps along the lake side and on the west side slowly you know bigger houses been going up miss this goes way back but it's really been changing and now that lakeside is taking on a big change it I think it's changing the neighborhood I I believe that trying to keep the small cottage feel on the lakeside is more doable than trying to keep a yeah like a small cottage feel on the non-lake side buildings that are going out that people do not like that cold is that a contemporary design of structures on the lake side that I've heard about the tall boxy ones yeah they show up on here they're probably more recent than general public do not like those okay so I personally think they're kind of on the west side yeah I think they're interesting different yeah if the whole that side of the against the one I keep hearing about at the end of Williams is this one of the new builds maybe yeah those are the new ones okay those basically placing what was there that's much it's probably yeah I think that one of these is the ones that I hear which one's coming down or are they numbered I know Sarah's explained it to us this one it seems like the I thought you know they were supposed to be able to mill back on you know within the setbacks where they allowed to within the zoning built build up and I guess from the grade up it's like 40 feet and it means where you take that grade that 40 feet is but if you take it from East Lakes for a drive the road 40 feet it's pretty high but if you take it down a grade towards the lake 40 feet may not seem so tall yeah so I don't know if that's a way around it saying it's if it's a new if it's a new zoning the way around it is to say it's not 40 feet tall it's whatever feet I think it took everybody by surprise yeah someone could build out what was the existing zoning right now yeah yeah I mean 40 feet may not be you know all that much in some homes and certain yeah it doesn't seem as as drastic so am I hearing some sort of consensus that something less than 40 is more appropriate at least on the lakeside maybe I'll start there and on the non-lake side is there their feelings there or not as much the idea of being on the non-lake side as you build something so you can see the lake I can understand that so one of the other things that exists that I think Sarah points out aptly in the memo that she's given you in June is that the way the language is written right now I don't know that there's any good examples of this most of the houses are pretty square with the road but and we do see this in our office if you do have a house maybe this one's a little off kilter so it's a little easier to see if you have a point the way that the regulations are currently written if you have any sort of piece of your house that is projecting towards the lake even if it's a deck even if it's a deck you put out a permit and you were to take that down and rebuild it that becomes your new building line so even if you don't have five feet of your lakeside facade at that point before you know how bad is your building line so you can now build the entire lakeside and same thing with the roadside if you would have just this little front stoop for example anything part of your structure that becomes your building line and so what we're seeing not not always in the rebuilds but sometimes is that people are taking advantage of that and saying okay here was the closest point and now I'm building all my structure to that here was my closest point to the lake before it may have only been a little bit of a bay that jetted out now their whole structure goes on that way so I think she was trying to raise that as a thought in her memo to you about whether or not that would be something you wanted to amend I think it was intentionally allowed I don't think it was a loophole I think from what I was reading it was allowed so that people could rebuild that deck but what we're seeing actually in a fact is that that's become a building line for more structure more non-conforming structure so can you something I'll ask you to think about you don't have to give an answer today but is that something that that you would like to see continue or is it something that you would like to see I thought the footprint was the footprint you could expand so you the way it's written is that you can build to whatever that setback line is so you could go beyond the footprint you just can't increase the degree of encroachment and if you're encroached to 20 feet from the lake at one point you can encroach to 20 feet from the lake across the whole thing right so how could you say that you could just rebuild the deck but you can't encroach on either side I don't know and honestly we were just I don't have a lot of history to speak to but I've seen at least four or five camp rebuilds that have taken advantage of this I don't mean that in a bad way I've taken advantage of the provision and built out closer their nonconformity then they were previously allowed so people are using it and it's not just to put on the deck sounds like we need to change the wording that decks and structures are different things when it comes to rebuilding if we don't like yeah if you're rebuilding a small camp you're getting another 10 to 12 20 that's a huge debt yeah sometimes it's a deck but sometimes it's just the way that they had an L shaped house and so that's what really gets them yeah because now they can square off that that corner and and I'm not saying that's a bad thing it's just something I want to raise for you to think about and decide whether or not you're okay with that or if you would like to see that changed and you don't have to answer that today but it's something that we'll want to consider as we like this so so more quickly anything else when we talk about the building aesthetic other than height that comes to mind and I know aesthetics are almost impossible to regulate but what I keep hearing is you know this camp feel so what else does that mean in any sort of way that we can kind of run away from that we've never implemented it the closest thing we've got is what is it called what was it called the mallets bay like where the moorings is he built that that building to that yeah they had a whole thing they decided it wasn't was that just the builder it wasn't mandatory it was a suggestion it was no regulation it was a suggestion yeah it's almost impossible I mean there's some things you can you can do you know you can talk about a pitch drew versus a flat one there's some very simple things they don't they're not perfect but no I think focusing on the scale I think you're better yeah I think communities of all buildings of all over time and I think it needs to be flexibility on the styles I you know what was happened in the early 1920s is different from what's happening in 2020 and I think seeing the variety adds to the neighborhood I don't have any issue of one style versus another it's more of the scale the scale the height the okay anything else about again I don't I don't mean any of these to be leading questions just trying to understand a little more anything else about massing or or or other elements I'm not even sure where I'm going with that but I do wish like maybe 50 or 100 years ago maybe they which they didn't have zoning but I just think if they had stuck somewhat to a New England cottage style it just would have me you know aesthetically I mean I don't necessarily like to tell people what to do but I just think visually it would have looked really beautiful a long East Lakeshow Drive the character I mean I think I'm I think I'm hearing from you know it's just somehow to maintain that character I I love that about Colchester I mean I just love that I feel like it really captures Vermont I mean being so close to Burlington I feel culture has this really neat way of just staying a little bit more rural something I heard I won't say that I heard from a lot of people but I heard from at least one person is that the the broad paved parking in front of a unit was really out of character is that a concern that you guys have or not at all I think I don't know if there's more than one of the houses like that but it's I think three or four cars wide all paved in front and so there's no green space or even if that breaks down to the lot size yeah again I don't mean these to be leading I just want to hear from you yeah how much impervious surface you have on a lot of percentage you're allowed to cover and things like that or something you could consider yeah but the location of the parking is I'm not hearing is a big concern or is it the problem is with the size of lots especially on the lake side there's nowhere else to park but right there off the road yeah park there you have no if you look at some of the lots to parking is up here with the entrance to the campus eight feet below that yeah I think the person I was talking to was just saying like when you have this like swath of pavement you don't even bear you can barely see the home it's just it feels like a parking lot along the road but I I don't know that there's an alternative to that there's no to be nice not to how are you gonna put it on the lake side if you look at the houses you have pictured right there if they have that same problem those right there where else are you gonna park yeah I think I was there find some those three do not have much yeah those are like parallel parking right right I think the ones that I'm these ones are just fortunate because they're just larger lots and they have some room to to be off okay so that's good feedback it's good to understand that is there isn't a problem mostly it comes up with one of the rebuilds I think has brought up that concern depends on how up-to-date yeah this map is I think it was just the share amount of like concrete I don't know whether you can add something in there to you know if you have certain amount of paving that you have to have a certain percentage of landscaping around it might soften the blow can you require them to remain gravel as opposed to like paved some of the might anyway just because well most stormwater utilities now look at gravel the same way that they would look at pavement I think for a while gravel was seen as an alternative and was more porous but I don't think any I don't think anything looks at it that way I think they it's largely viewed the same as concrete these days rich said yeah much place the park yeah they'll be on the road somebody's neighborhood yeah that's the new one so they'll just park on the road sure and we've done that in the state it's hard to get in and out so residents any other thoughts or I mean this is far from our our only discussion on this I just wanted to take a step back and hear a little bit more before taking the step forward okay it's the same I think people are still doing easy slow growth they don't want overpowering Sarah is a memo to you in June did mention the cautioned against the idea of phased growth hence why phased growth where you would set a cap and say only X number of units or something or per year I think she put it out there as a you want to consider it but I think she said it's not a good idea I just want to highlight that back to you I'm sort of in agreement with her that it can be can be really challenging you could theoretically attach that more if there was sewer it would make a little bit more sense Williston did that still does it they have a certain number of they have a limited amount of capacity and I mean there's this much more town-wide district that they say and so we're only allowing X gallons per year which comes out to 64 housing units and that's what we're doing that might be a better discussion if we're talking about public sewer but if we're not but it is an option on the table I thought we had a whole presentation of if the sewer went in the public sewer the last time we had that discussion and I thought the build-up won I thought even with everything built out it wasn't that the way it's on now it wasn't that many units if it works to remain like an R2 as it is it's not that much right although it's a little more than I thought I mean those are always philosophical exercises right they don't consider what your actual frontage is they say if you've got a half an acre lot that can host two units it doesn't necessarily consider whether that half acre lot is all deep and you still only have a little bit of frontage you can't actually the second unit so build outs are always you have to take them with a very very large grain of salt because they're not meant to look at individual properties but I thought there was a concern of some of the people that was going to get tremendously built up and built out my guess is it's not on the lake side but these properties that you've talked about and what the drawer would be there I don't know not familiar enough with them to know if the reason that they haven't yet is because of limitations on capacity I am the farthest thing from a wastewater expert that here in town I'm learning very slowly I understand there's such a thing as like a community system and all that but I think even that only supports so much and I've never connected with any of the property owners I don't know much about these yet that cover just about everything in the memo that I just I copied it mostly verbatim just because she really did a fantastic job of hitting on all of the different things to consider yeah so they talked about the build out analysis 40 additional new units that's not a lot it's even let in it's even less if you're more conservative about access and road frontage monetary thresholds she's mentioned here those are a possibility something it's it's I've seen it in some other towns in some smaller lakeside communities without quoting something I don't have in front of me I know in South Burlington for example one of their like the Queen City Park neighborhood down by Red Rocks you are allowed to rebuild but you can't rebuild more than x percent it's to prevent these tear downs and rebuilds you can only increase the value by x percent of what the existing was whether or not it's a good policy ideas so they couldn't build any they couldn't build out what they had before it had to be a smaller that it was all about monetary value so again I don't have it in front of me I'm sorry I don't know you cannot do that yeah yeah so I think that the language basically says that a rebuild can't result in a increase more than a hundred and fifty percent of the existing value for example I'm making up that number don't quote me on it but it's something like that with the goal the policy goal there had been you can update these you can bring them you know but we're not going to tear down and rebuild something drastically different the reason for that was the whole building I think the reason was to keep character to keep the sort of they were all year round down there it's all public sewer and water but I think after the first structure went up that was so drastically different than everything else down there there was there was a pretty big push back against we don't want this to have this type of very large modern expensive architecture I mean they're all going to be expensive no matter what you're in a beautiful area with beautiful access to beautiful lake views but right but that was some language so that's that's a possibility it's a way of sort of tamping down some of this if you were interested I could bring you more very specific language it's got its positives we had something in there about the skill and what go there that kind of controls no matter you know you take a small box you can put that for $50,000 or you could put so many and have half a million dollar house there yeah still the same size yeah I don't think she weighed in on whether she thought it was a good idea and it really comes down to again that's why I backed it up to see what's you know what is the concern if the concern is not necessarily you know holding on to a 1950s beachy aesthetic then that's not a good tool it doesn't sound like it necessarily is it's more about the sizing then okay I think that's all I have on that topic so I don't think we'll come back to this one at the April meeting because we'll be talking about but I'll do some work and you know if the sewer passes I think that you know that may be another conversation then it probably will change the conversation this will build in some time for me to adjust to that yeah yeah okay these are super quick there is a draft available of the hazard mitigation plan as you may or may not know a lot of communities will do them on a region-wide basis which Esther chose to do its own for a variety of reasons they hired a consultant to do it that draft so that was not done in-house but it was done with in-house from a lot of the department heads and emergency management people so that plan is available I think that link should work but if it doesn't let me know I believe it's going to select court in March so there'll be a final vote and March is critical because it has to be submitted to FEMA by March so you have any input in that I think the best process at this point is to either hold another meeting or to provide individual comment directly to select it's a pretty good plan I don't think there's anything drastically different the interesting thing about doing it is it asks you to rate hazards and you have to do this every time you do it and pandemics have always been on there and they never ever rank as to like with the threats to your community and so they went from like never being on there to being like second on the list like right after flooding is like pandemics and it's it's just it's a whole new world to see something like that on there so it's a decent plan I don't have any major issues with it is this is this I thought when I was reading through this it said that we allow rebuilding in flood areas as long as the houses are up high said was that in this no I think it might have been yeah I think it has to be above the 102 and it has to have a foundation above 60 or something I'm not a flood expert but yeah something it has to be somehow attached so that it doesn't float off yeah yeah there's there's a collection of regulations that I'm not very familiar with okay I'm learning the flooding is remains one of the biggest concerns in the mitigation plan if you do get a chance to read it I do encourage you to you're not actually required to endorse it but it's always great if you if you like it there's no questions about that the community rating system annually we have to so every five years there's a cycle visit where they completely reassess us you're probably more familiar with this than I am so what that does for anyone listening at home is that when the town participates in this it saves anyone in place pays for flood insurance a percent of premium we're currently out of savings of 10% for anyone in that flood insurance program the relief from what I see the average of that is about 20 to 30 dollars per house in the program so we do have to maintain that in order for residents in the program don't know exactly how many there are but for them to have that savings so I just just did that it was a learning curve for me I don't know if it'll be approved just yet I hope so no new construction in the floodplain we do a lot of outreach we put notices out there for folks who are living in that floodplain we have according to the plan itself 80 structures habitable structures in that zone of that exists it's one of the things I'll be looking for I'm curious where they are so that was done I'll let you guys know how that goes recede of notice related to 248 certificate of public good I did look at this one for you guys it's pretty much like adding an antenna to an X adding a arm to an existing antenna it's about as low impact as I think you can see out of public good request but of course you are required to receive it so I'm going to receive it as well there's nothing that alarms me there but if you have concerns you are allowed to respond no concerns there monthly building reports for November and December I've attached those so every month at the start of the month so tomorrow I do a report of everything that was permitted in the previous month just to sort of see where we are if you look at the report you'll see we try to compare that to where we were the year before and then we look at it as a whole in the fiscal year not surprisingly it's lower than last year but it's also a little bit hard to to compare because there were different things that needed permits last year that need permits for this year I'm not sure it tells us a great deal but they're fun to see so we do them we also are required to report to the Census Bureau without information planning and zoning department updates we are now fully staffed we have four staff members we have two associate planners who began at the end of October and ended November respectively I believe you've all met Zach who had started in May so he's continuing he stops to develop new board does great job everybody's been we're getting closer to turning applications around faster getting through a lot of work we've updated all of our application forms some of them date back a couple decades in the way that they look so we've tried to look for more necessary information tried to make them all fillable PDF so people don't have to print them right almost in the back we've got some new forms that didn't exist before for example for a certificate of occupancy one of the big things that we're trying to work on that I will probably be bringing to you and you're I will be quite asking of you at your April meeting is to understand the line between what needs a building permanent what doesn't it had been I think somewhat clear however there are some language that had existed in chapter four of the code of ordinances so building in in town is is regulated by the land development regulations that exist and the code ordinances chapter four of the code of ordinances have really related to all the building code the residential building code the town in June decided to discontinue the residential building code so we don't enforce that anymore we go on site we don't look for electrical or plumbing or handrails or how a deck is built for example when that happened some language was left behind that will be trying to clean up that requires a permit for certain things that had only needed a permit before because they needed to be inspected for their adherence to this building code as well as international residential building code so we're having to still issue permits on them some of that includes for example finishing a basement the development regulations do not require you to get a permit to finish a basement you had to get a permit under a code of ordinances because we wanted to know if there was a bedroom down there we wanted to know if your plumbing was done right so the question that I'll be coming to you with is do you mean for this to need a permit or not it's not currently in the development regulations if you don't mean for that then I will be going to select board and saying we'll clean up chapter four a little because it's still requiring this and the Commission doesn't mean for it to so that's food for thought about and I'll be more prepared in April to discuss this why would you possibly want to why would you not want to it's really I won't have a good recommendation for you because it really just comes down to policy I see forens of the spectrum and communities around us my home in Wilson for example I didn't need a permit to refinish my kitchen I didn't need a permit for my very small shed I didn't need a permit to put down new carpet if you were in South Burlington for example you wanted to change you want to replace your roof you need to permit you want to replace your kitchen you need a permit finish the basement you need a permit and then there's other communities are somewhat in between so I'll just be asking you guys what you intend so that we can clean that up they get all the details for you I'll have you a better understanding what we do in the development regulations which is your charge and what's been left over in chapter four of the code of ordinances that you may or may not have intended so if you keep that in your mind we'll get some more details in April but it'll be a very important question that I'll be asking you because we're currently requiring permits for things simply because they were left behind in chapter four and it's gotten a little sticky just because they can only be approved by a building inspector so do you go out like when there's new construction and kind of make sure that how you know builders and contractors that are staying to their plans and yeah so the way that the regulations are currently written every every building permit that you get requires a certificate of occupancy the only way you can get a certificate of occupancy is to have an inspection so yeah you put in a fence you finish your basement you redo your kitchen we got to go look at it that's a longer-term discussion that I'll probably be having with you guys to about whether or not that makes sense I'm not anywhere near ready for a recommendation but you know what are we inspecting for when we look at somebody who's remodeled their kitchen it's a lot of staff time does it make sense for us to take half an hour to an hour to go and look to see yes you put up new cabinets we have no regulations about what those cabinets look like but we're out there to affirm it so we'll be talking once I'm ready to put forth some recommendations about whether or not that's what it should say that does live in the development regulations not in chapter 4 the court of ordinances so yeah right now that's the process we don't necessarily go out during construction unless somebody calls us and is concerned somebody says hey I know my neighbor got a permit for a two-story house and suddenly it's four we might go out so we can see it documented and have a conversation but otherwise we don't go out until they request it let's see what else guidance brochures we're trying to update all those on our website some of them are out of date that's ongoing town health officer role we have one person in that role right now Seth Blasker I have put in my application to the state to be a deputy health officer so that we have another person who's capable of doing that if somebody's out of town pretty much the update yeah and they're doing a great job do we are we replacing is Rick still on the planning commission do we need another member and a student member and can I just ask one more question about our role is the energy committee like what is our charge and what are we responsible for yeah so I think you didn't have to we talked about this one Renee presented last week you didn't have to convene and reconvene like you do with some others as far as I understand it I'm just wondering with the climate action plan that seems like there's a lot of regulations but new things that are coming down and I just didn't know in a municipality who's responsible at the energy committee is responsible for looking at that or implementing it or part of the town plan requires the energy chapter I'm not sure about implementation during plan years though sorry haven't learned much about it yet yeah so I think we're still in track for two months I did remove that July there's a report sorry did you like this April will be the review so it'll be probably yeah that's the only change but these are I think very flexible depending on how things go and they're basically skipping March and once a month starting in April yeah I left May there just in case you started a review in April of the requests for amendments you weren't able to get through them and you don't want to wait two months if you do get through them and say great Kathy go work on these four maybe we don't meet in May to give a little bit more time but I wanted to at least hold it in case you didn't get through them and you didn't have a two-month gap but that's still totally very flexible works I'll make a motion except the minutes discussion all in favor hi what's that motion for adjournment I'll make a motion to adjourn


if you build your resilience skills or your emotional fitness then you can prevent stress from developing in the first place and we know that your level of resilience isn't something that's fixed, that you're born with it and that's all there is. It is something that can grow and be developed. So I think of it like a tolerance level if there's a bar and the more you develop your resilience skills and your coping capacity the more things you can handle before you hit that bar and it takes a lot more for something to even register as a problem for you.


I've got a campaign right now. Can I say numbers you think or dude? I mean I can't ask the audience because we're in a live podcast, but I'm good with it Okay, so I have I have a client that needs I mean he needs like 2,000 leads a day Okay, wow and we're we're we're not there yet In terms of the volume because we haven't quite scaled yet But we're we're only in 11 states and I looked at our lead cost We've got like a bunch of AB tests going on and we are at like five dollars and 72 cents a lead across the country in 11 states and we started the campaign You know a couple months ago like no big deal, but like wow and we are going to get to a couple thousand a day Oh, for sure And it's like What You are listening to the 8% nation podcast created to help you become a top producer in the insurance industry Enjoy the show So today what I want to break down is I've been getting into some really great conversations with agents across the country I want to talk about how now is the time to strike in the insurance business all and specifically Go into recruiting. Okay, so It's a lot people that want to grow their teams. So, well, yeah, so that you know, why don't you so we just got back from vegas, okay Um, there was a lot going on in vegas. We shot a couple podcasts. It was a lot of fun We scoped out 20 20 Uh locations for 8% nation which may have some reveals coming soon. Yeah But there was a couple insurance conferences during the time we were there and there was thousands and thousands of agents at these insurance conferences Yep and you know There's just something going on in the insurance world right now that I believe Recruiting is becoming a really hot button. So why do you think Recruiting is such a hot button right now? Cody For whatever reason recruiting is I think people feel like recruiting is like their way to Earn their way to us like a being a seven-figure earner eventually, you know And it's not that I disagree with that Because I agree with it. But at the same time, I do think You know full transparency early disclaimer most agents Focus on recruiting people before they know how to spell the word insurance and I think It's easier. I know it's easier When you have some social proof when you can lead by example when you can hey look at my commission check where I just made Oh, $11,200 last week Want to join my team? Like that's easier than Well, hey, you should join my team. Well, how much did you make? I didn't make any sales. I recruit right? I want you to sell so I can make more money. Yeah, then I'll show you my commission check So like I want people Yes, it's it's a huge opportunity. We are helping a lot of people with with our marketing for recruiting But I want them to like okay Freakin do something first. Yeah, but that's like Don't listen to me You know if I didn't make a hundred grand my first year well And if I and if I don't have us, you know if I haven't built Agencies worth seven seven figures I know the guys that we've talked to that are doing heavy recruiting are all producers and they're monster producers Yeah So anybody that I know personally of our clients or in our relationship Yeah, they they have a good little down line built up Um, but they the only you know, they it's because they're producing. Yep. You know what I mean? There's some guys that are we were just with uh, we were just we were just with you know One dude in vegas last week that is a half a million dollar producer himself before even 5600k Minimum before even considered recruiting. Yeah, which is amazing. Yeah incredible actually and but I mean I just don't see how you could Actually build a good solid team You know before that because you got to lead by example, you know, and most people forget that like production Is key in the insurance world without production What what is the point of having a team at all? You know like Dallas who who runs a local team, you know here it's it's it's like, okay If there was no production Why would someone join? Yeah, so the same thing for you guys out there right now. It's like, okay Production is king when you have production.  Yeah, I agree totally. Well, you know, that being said recruiting is still Just on fire right now in terms of like what heavy a lot of people are trying and not only that a lot of people are succeeding And a lot of people are joining these teams That I mean, there's just a lot of recruiting going on right now And why do you think Why do you think now is the time in the insurance industry that recruiting seems to be like a really hot Topic hot button hot conversation. It seems like it's now more than more than has been the past. I think there's a lot of uh There's a lot more transparency in the industry the last 12 months than there probably ever has been What do you mean transparency? Uh, I think it's just easier to know what's available and what everyone's doing and people can show off and show their stuff and message people and see people videos and put stuff online and you know, I mean, I think it's easier uh for someone to Recruit someone nowadays. I just think it is I and not all of it's the truth, but well my perception of what's going on and okay So like I said full disclaimer if you're just now finding our brand Coat is the insurance professional that knows everything insurance coaching training. I I'm more of the marketing guy insurance not everything Well insurance, but he knows everything about marketing 100 percent. Yeah at all everything. No not at all But uh, I specialize in like the marketing side. I'm not licensed. I'm not an insurance agent Right, right. So my perception of the outside looking in here's what I keep thinking about Okay, I hear and I think about this every every day almost it comes up seriously And that's not an exaggeration every day in this country. There is 10,000 people turning 65 How crazy is that? Okay, so I don't know if you guys I got my You know college degree and they remember I remember seeing these population charts Have you ever seen those that the and then what was there a big gigantic bulge on the baby boomers? Okay, well the baby boomers are retiring. They're coming of life insurance age in terms of turning 65 medicare Age they're they're starting these long-term care.  So, you know, whenever we've got some of these guys that we work with that are early 20s Making 200 300 grand a year and I mean, I love these guys But like they ain't friggin They don't have a bunch of special sauce necessarily.  They know what to say when they get in front of someone and they just work like My point is is that You know, not to take anything away from these guys, but like I didn't think it was possible for a 22 year old Guy that doesn't have a college degree to be making multiple six figures And that is just an indication of the industry. Yeah, right. It's kind of ridiculous I truly believe that there isn't a better industry on planter. I just right now especially especially right now. My gosh Well, and we got done with eight percent.  Why do you think he said that?  Yeah, you know per se. Yeah Well, I was talking to one of my clients last night at like nine o'clock because he's like a friend of mine And we're just kind of bouncing back and forth and talking about mortgage protection some other things And we were just kind of like talking through this whole deal where it's like You know now is that I was thinking like dare I say this may be a bold statement But it's like once in a lifetime opportunity right now You know and so I'm on the marketing side And so, you know the target from the marketing to try and reach turning 65 or, you know, medicare You know type clients, um, it's really like Easier than what I was expecting because the target's so dang large. Yeah, you know what I mean? And so it's like our medicare clients Well, everybody's always said it was like the toughest bullseye to hit And that you know, the people people paying $75 for like, you know, good medicare leads, you know and stuff like this like we hear all this stuff Yeah, and and and we're just I mean for call centers agents agencies. We're freaking crushing it. It's crazy I've got a campaign right now. Can I say numbers you think or dude? I mean, I can't ask the audience because we're in a live podcast, but I'm good with it Okay, so I have I have a client that needs, uh, I mean he needs like 2000 leads a day Okay, wow And we're we're we're not there yet In terms of the volume because we haven't quite scaled yet But we're we're only in 11 states and I looked at our lead cost We've got like a bunch of ab tests going on and we are at like $5 and 72 cents a lead across the country in 11 states And we started the campaign, you know a couple months ago like no big deal But like wow and we are going to get to a couple thousand a day. Oh, yeah for sure And it's like What? Yeah, you know what I mean? Like it's just kind of like Mind-boggling that there's this many people and these aren't people raising their hand opting in these aren't like Opening up the iPhone and like playing bejeweled and like accidentally thumbing the I want Medicare. Yeah, you know These are like legit opt-in in fact He told me I can say this because I don't we we're not talking about the client Once he gets the person on the phone their call center is a 50% close rate Wow 50% He said his challenge is getting them on the phone Yeah, first part and he said because his dialer was automated. He was only calling every four hours So he was only to call he was only because of the volume. He was only only able to call once a day So what he did is is he said, okay, I'm going to adjust My dialer instead of driving these leads straight into my Openers I'm going to drive them to the marketing people to qualify And then I'm have them call three times a day one email one text the next day three times a day one email one text Because if we can get them on the phone we're at a 50% close rate. Wow. What do you think about that? Dude, I mean, he's he's he's using the touch system too. You know, it's like he's He's realizing it. Okay. Where's the like you always talk about in the marketing funnel. There's like bottlenecks Okay, there's where's it? Where's it lacking? Right? Yeah for him. It's okay I have the leads I have the close Any people on the phone? Yep, right? So he sees where the opportunity is and he's Adjusting because he's paying attention numbers and he gets it Most people don't most people a lot of people don't know that stuff and then they just give up Because they're like, ah, it's just broke.  Well, this is one of the largest call centers in the nation So they for a reason they ain't given up for the reason but I was impressed. I mean and once again this guy I mean full disclosure like this guy is like mid 20s Okay And I'm late 20s now. So we have these freaking podcasts. You make me full I know every time you all I'm 35 Dylan. Do you feel old yet? Yeah, he says no, but he feels old too. My point is is that this dude is running a Mega million like multi multi million dollar medicare call center closing over the phone completely in 11 states right now And he is the one who wouldn't surprise me if they're doing We're not airing out laundry. It wouldn't surprise me if they're doing eight figures, man. Like it's just well I'm sure. Yeah, that's only 10. No. Yeah, they got I think well, I'm not gonna get too far in details They've got multiple call centers. I'm sure they're doing more right. Yeah. Yeah Um, so my my point though is is that I didn't get a call from him that said Well, here's what he said he goes. He goes. This is a really strong start. He said at first I thought you're I thought these marketing leads were rubbish But then we realized that once we got him on the phone, you know, we were able to close him 50% So my problem was was contact rate. So he said let's talk about contact rates So I said, okay. Well, I'll use cody's system because he's the insurance guy You know the first day three calls one email. Why don't you walk walk through it real quick? Yeah, the best results on generating leads Digitally, what's the best result to get someone on the phone? Yeah, I mean you got to have six to nine calls in the first 72 hours and that includes another Three texts three emails if you get a chance to door knock it includes that too like I love first day I don't care if I get to lead it noon. You know, I'm calling it noon I'm calling it four and I'm calling it eight like I'm calling three times and I'm texting and I'm emailing And I'm leaving at least one voicemail per day where most agents and you can look at stats Contact a lead zero or one time Most agents never make it to two calls Ever yeah period and a lot of times they're paying 65 bucks 25 bucks, you know, whatever the case is for leads And then we call them zero or one times then we blame the vendor when you just didn't get in contact with them But this guy that I can't use his name gets it. He ain't lazy He isn't blaming his closers or the funnel. He's blaming. All right. We're not doing enough You know and and he gets it that that's where like most agents Most agents are just mentally weak man. Like it's just I agree You know, I don't want to go in a soapbox, but it's like There's opportunity. Well, so I was talking to another client, right? And so, um, He's he booked eight appointments yesterday eight appointments today And I'm like I'm like the dude's in two days. He's got 16 booked appointments.   They'll say right Or they're because they're booking three a week Max, but then they're wondering what's going on. What why am I not succeeding or whatever?  I mean every two days. That's bonkers. How do you not succeed? And I mean if you if you're setting like I mean if you're setting 20 30 appointments a week even 40 like Anywhere in between there you are going even 15 for a lot of people you're going to win You're going to see a return.  I don't know what to do. Well Just start by doing more and then you'll actually pick up some more skill Maybe you need a bigger marketing budget. Maybe you don't maybe you're just not calling leads enough You know, I don't know but and one of the other other things that was interesting with with this particular And this is a little rabbit hole that I'm getting lost in buddy. It's good, man But it's interesting to me how his mindset. I mean, of course this guy's makes multiple six figures a year as an individual producer No team. Yeah, okay He told me that of his eight appointments yesterday He he got stood up by seven Whoo, and he was all smiles All smiles and he's like, hey man, I just know as an intern station I'm gonna have these days and I'm gonna come back. That's a really bad.  Yeah, it's like that's like a That's insane. He said horrible day But it's like I'm that much closer to a good day and it is what it is I'm gonna reschedule. He even said one of the eight appointments was a referral and he may sit with seven tomorrow My point is is is that You know, some people were like, oh work so hard to get the and I paid for the And then they blame the vendor that the person stood them up Yeah, the vendor has no control for whether they stick Like the marketing has you know what I mean has has has no And I'm sure we're gonna you know come back to recruiting again, too But we've added a lot of people interested in recruiting on a marketing budget. Yeah, it's been insanity. Yeah, well, there's just There's just a lot of opportunity and I think what's happening is is I think people are starting to like Hear the rumbles and and maybe you can shed some light on this what I also feel like is happening on the recruiting side I'm starting to notice large companies state farms all states some of these guys Are allowing their agents to go independent also in some capacity. Is that a right statement? Or maybe not state farm or all state, but maybe some brands. So that you there's some brands where you can like sell through like a Brokerage house that they do business with that they have access to you know or something It just seems like there's there lose the captive agencies are loosening up a little bit And there's kind of like a shift at least I've had this conversation. Maybe I'm wrong. I'm not the insurance guy Disclaimer, right? But it seems like at the same time. There's all this opportunity It seems like there's also a lot of you know carriers or or Organizations at the top that are allowing their agents to kind of be more independent Therefore they can put contracts with you and you and you and you and or whatever that looks like Is that a true statement or am I just like taking two conversations? I've had in the last couple weeks and It varies. It could be. Yeah, I mean it could be with certain people Because the big thing is there's like there's a lot of opportunity out there and and most people are Get trapped in those games where they've got you know contracts with 42 different people, you know I'm I'm like of the different mindset. Let's just like keep it super simple If you sell life, let's sell for a couple carriers If you sell medicare, you know, let's find a few key carriers in your market that makes sense You don't need access to 68 people to sell, you know, because 64 of them are never going to get a policy and they're going to term you for lack of production in six months You know, it's just like and then you wasted your time the contracting time Your up lines time that come with the carrier's time. It's like let's just most people that's that's we're also too So I always I always kind of say that agents A lot of times get too far in the weeds or they're like, you know, wait, they're procrastinating They can also waste a ton of time by saying, okay, I need 72 different carriers I need to learn about all of them and read everybody's brochure. I'm gonna watch everybody's video I'm gonna go to everybody's site and I'm gonna be expert about everything and before you know it Oh, by the way Production is still king and three three weeks later Guess what? You're still sitting at zero. Okay. Well, let me ask you a question then. So let's just say We've got a newer agent. That's licensed. That's Maybe struggling a little bit. Okay And you just recruited this person potentially they're on your team. Okay How many hours a week? Would you suggest they learn and how many hours a week would you suggest they produce in an ideal world? Should they just produce nine to five and then learn in the evenings or what? I mean, you need to spend at least an hour a day towards learning Even if that's self-training, you know audio books books video videos See, it's I'm I'm backwards. I'm I'm gonna get some flak for this, but whatever. It's not it won't be the first time I'm not worried about product knowledge Or carrier knowledge Because you know, there's two there's two activities as a salesperson that Pay you money. Yeah, there's two Prospecting and actually Selling as in I'm looking I'm looking for someone to get in front of Or I'm sitting there in front of them closing them Other than that you make zero dollars from anything else that you would ever want to do But most people want to know everything about every carrier and I can't like for instance, this is funny I had a I actually had an inch of a massive life insurance carrier That watched one of my youtube videos and reached out to me about a year or so ago Okay, maybe 18 months ago now and they said, uh, I talked about how price doesn't matter on a video And they didn't like that because they're like price is important You know and they took they really took it out of context though What I meant by it is that most agents are so worried about You know always telling the lowest price and knowing 42 carriers and you know Shopping every single time and all this other stuff To be successful you got to keep it simple and you got to sell on the relationship and the value and Forget about the price man Just just focus on the relationship and the value and you know do what's best for people and you know good will come Yeah, instead of getting in the weeds too far. Yeah well, how do you how do you stay disciplined because Can't you sometimes I've heard this business can be death by a thousand paper cuts, right? You've got questions. You've got underwriting questions.  All of your time either prospecting or getting in front of people You can either get organized and and and ration out your time Or you got a like remiss it or you got a ration out some responsibilities and start to build a team or add an admin person Or an appointment set or you know or whatever. Hey, you turn in my applications You check my emails you filled some calls Um, and you said appointments, you know and what I do is And you manage my calendar and I show up and I sell right so I always had like I always had help from from callers appointment setters admin Um, even when I was 21 years old with with you know, I had I always had at least one or two people working for me Like I just always saw the ability to like build out some staff Because I learned when I'm in front of people I make money When I'm sitting there trying to learn about a product or a carrier I fall asleep And and if we've got a lot of agents that come to our trainings and watch our stuff and everything else that like They look for reasons not to sell even in my own office right now There's people that look for reasons not to sell So they'll like fold boxes, you know, or they'll turn in applications or they'll read brochures Or call carriers. They will look for reasons not to do what makes them money It's weird and guess what they don't make money. They don't make money You know, we were on the podcast. Uh, was it dropping bombs? It was with Bradley. Yeah.  I'm not I'm not kidding And I want to kind of break it out. It is uh Relevant to what you just said he said most people Feel like well, they're first excuses. There's so many hours in the day Right, I have 24 hours just like you do, right? So I ran out of time, right? But he said no, you don't You have unlimited hours Right and I remember we were I was kind of like, well, okay. What do you mean by that exactly? And he's like Dude, I can pay somebody for their eight hours a day. I could pay this guy for their eight hours a day I can have an opener. I can have you know customer service and I you have unlimited hours to leverage I'm sick of that excuse And that really kind of opened my open my eyes number one excuse Well, I don't have enough time. I gotta learn. I don't know. I got a question That's right out of time today What you're doing is you're like laying down and just telling someone to run you over because it's like you have given the You just giving up man. It's It's frustrating to hear but it's an interesting thought that you actually don't have 24 hours in a day because you can leverage other people's time And add 24 hours to your day because you got three people working at hours Yeah, even though my numbers are well, yeah, so well, look at the amount of hours we get You know what the team staff of team of 25 So so, you know, I and you I hear all the time I don't know how you do all that you do with all the content and all the you know Agency building or whatever. Well, it's because you focus on what you're good at. Yeah About that's funny. You mentioned that about a year ago 18 months ago I started saying, okay, right now. I'm trying to do everything, you know, I'm the dude, you know Freaking folding boxes. Okay. I'm not saying I'm too good to fold boxes But you get the idea now I learned this was actually I really thought about this a lot on Actually burts retreat on Friday. He's like, I mean on in february he talked about he focuses on creating content he focuses on Thinking about ideas to move the needle and he focuses on selling And outside of like promoting and selling pretty much is those two things promoting and selling Um He doesn't do anything else, you know, and so I started adopting that this year and It's it's amazing.  Most people have like control problems. Yeah, I'm one of those people. Yeah Just Don't have people on your team. You don't trust. Yeah, I can give Dylan a you know task and dude I trust him to get it done and as soon as he's gonna do a freaking better than me You know what else I've found to I felt I found that like open and honest communication with your clients and all that is Helps a lot of that because you know, they they're trying to grow a business too, you know And if you can have an honest conversation to say like, you know, like like we had 8% Last week or a week before last I guess. Um, and then we went to vegas Um to kind of scout out the next 2020 locations and some things Um, and so we were crazy busy.  You know, please be patient.  It was awesome but if I would have just like clammed up and like Delegated and tried to get my Staff to answer those questions and I kind of like clammed up I feel like my clients would have potentially been like you're what's what's going on Like we used to talk a bunch and now we're not, you know So I just feel like communicating helps that all quite a bit Oh a ton and that's one of the one of the things you do really well is like Communication, you know reaching out being proactive texting email and calling like, you know, not waiting for someone to uh Reach out to you a month later. It just helps. I think Maintain relationships because the insurance game is the relationship period for sure.  So Um, what what time is it? How much time do you think we have? Yeah, we've been going about 25 30 minutes. Okay Let's talk a little bit about what we can do To help agencies recruit. Okay So we and I want to give you a plug real quick. Okay, I'm going to interrupt because we we've been Getting recruiting leads all over the country For our clients through security marketing. So we're the extension of their team We're not a vendor, you know, we're an extension of their team a partner To where they're able to build out we're able to build out custom campaigns for them and drive recruiting leads to them It's a lot of times 100 to 200 recruiting interest a month which is a lot For not even a big budget, you know, like a 1500 bucks. Yep, and It's ridiculous how well it's going over.  Let land it in our team Funnel you the freak out of people interested in working with you Well, I mean we saw a conference with 8,000 recruit freshly recruited agents. We did in one place. Yeah What? Like there's something going on. Yeah, okay, and and also I'll tell you We're able to get these recruiting leads cheaper than I ever dreamed or thought. Yeah okay, so It's been an interesting little run where I feel like there's a little honey hole we found Where if you are interested in building a team If you just allocate $15 a month of budget, yep, you will get I mean how many leads you think they'll get for that 1500? Cody. I know the answer. I mean it's 100 to 200 Yeah, and these are people that are raising their hand on customers particular campaigns That's a conservative answer by the way. I agree. And so, you know, like for instance, like there's interesting things like expansion counties Um that there's particular carriers that have advantages in particular counties Well, those carriers are going to get you that list of competitive areas Well, we can target those specific areas across the country. We can build campaigns that way There's lots of ways we can do this. The main thing is Is that you're able to target individuals that are looking for a career change or licensed I mean, there's just a Million ways to go after this and it's really I'm having a lot of fun because I believe that my clients truly have a good opportunity for their people They're recruiting and I'm helping them connect with those individuals which is a lot of fun Which is why I got into this business in the first place That's what most people that are most people that are focused on recruiting and growing their organization struggle with that the most Yeah, just recruiting. Yeah It's a tough. It's a tough nut to crack. It is cracking it for them Well, and and we know all we can do from a marketing perspective is get people to raise their hand And then, you know, it's it's interesting. It's just like final expense or Medicare leads or anything else You know, some people are like, man, I just really wish I had more licensed people and when when when like, you know Or then there's like, man, I got like 150 people. I've already hired six people. I know two are going to turn over That's okay. It's a numbers game. If their production is this and I'm going to make this You know, I mean like it's like they're just focused on the end goal Um, some some make excuses Some get results and then let the guys that aren't going to make excuses Scoop up this market share. Yeah, is really what's going to come down to you All right, so maybe we can end on one little thing. I'd like for you to break down And you you are the numbers man.  No board What I would like to do is I'd like for you to break down the the peer numbers from a I want to get a team of 10 under me. What type of agent?  You want to do final expense or Medicare or whatever? Let's just do Medicare. Okay. Let's just do Medicare. Okay. So walk me through the numbers if I'm Uh, an individual that's trying to grow a team of 10 walk me through those numbers. Yes. Okay. So so for instance, um, if You're wanting to grow to a team of 10, right? So that's what you're saying. That's the goal. Okay. That's the goal so At that 1500 we allocate a thousand towards ad spend 500 towards management fee. Okay. Okay. So out of a thousand bucks We're going to get you 100 to 200 people interested now if it's a if it's a If it's like a generic, you know Interance campaign then then we'll hit those numbers pretty easy if it's, you know, sometimes it's tougher. Okay You know, I mean someone that's more specific now break down the numbers of if I get a team of 10 If I'm able to hit that goal. Yeah, what do the numbers look like for my In on average, let's just on my general sort of profit slash production Help me understand those numbers. Let's just say that um, whether it whether it takes one or two months Let's just say that we give you 200 people to talk to. Okay. Let's just say you sign on only 5% of them Okay, so 10. Okay. Okay.  We were smaller numbers.  So you're looking at really really looking at 20 grand So so 20 grand Eventually every month that can stack as you grow your team But you got to have you got to get to where you have 10 producers But let's just say you have to sign on A hundred to get 10 producers 10 monster producer or not monster producers. Yeah, yeah, which is which is which is So let's just say it takes a thousand people To get to where you have you sign on a hundred and then you have 10 that produce Okay It mainly take us five months to actually hit that target and get you a thousand interested people And i'm breaking this down better and deeper than I expected At that point You've been with us for five months. You spent 7500 bucks. We put 5000 toward the ad spend and five six months later you've got 20 grand coming in every month because of an investment that you've spent over the last five or six months of Way less about five percent of the actual total revenue that you're going to be bringing in from this campaign And so that's where the numbers can really get juicy and nice Yeah, but you got to be willing to invest in your brand and market yourself It seems interesting that you make it seem easier But it really actually those numbers I feel like are like legit like they're not They're conservative numbers. They really are and when we sat down and we have obviously clients that are doing this now Um, you know, we we sat down and kind of like where's like They were in charge of what they wanted their cost per acquisition to be and we just kind of backed into that number That's how we created this whole thing anyways And it's weird that we're we're hitting these numbers and it's it's it's fun I didn't expect us to be doing this much Recruiting recruiting campaign. I didn't well, this is so much opportunity. Oh my gosh, and if you can recruit nationwide Yeah, so like if your business is structured where you can recruit nationwide you talk about printing Uh Lead cards of people that are raising their hand to be recruited Yeah, uh, we can we can pull that off and there's there's people out there that are earning a hundred thousand dollars a month Because I even know people that are earning 200 to 200 thousand dollars a month a month Because they started building their team a few years ago They allocated a marketing budget towards it But even most importantly after the budget and they have interest then they have a backend system That allows consistent production from their team. And so once they build out this entire thing from okay I've got an opportunity Any people that are interested in it and oh by the way once you're interested in it I can actually sign you on and I have a proven system to where You do this this and this and guess what? You're the new agent making four grand a week, you know, or whatever two grand a week eight grand a week And that's where they can really start to see results But if they don't start they can't do that and so okay We talked about getting to 10 people and maybe it takes five months to grab 10 really good people Which I don't think it will by the way, but maybe not it could yeah, I think that's worst-case scenario That's worst case. I could grab 10 great people. Well, I know for a fact that a lot of our campaigns are grabbing You know five to six good quality people. Yep, you know based on what what's happening exactly go ahead exactly So so let's just say okay Let's just say that you grab Well, let's just use your number then okay five a month. Okay, that that you know that are because you may sign on 20 and five may be good, you know out of the 200 or something like that And 200 is it sounds crazy, but it's it's probably the higher end You know as far as amount of quantity of leads recruiting leads, but it's there at that point five You need You know off of our Number of 10 to get 20k, you know, whatever that number looks like if they're good producers Then then you need You know then five will get you 10k you're 100 you need, you know 50 really good producers and That's 100 thousand dollars a month and and yeah, okay So you're going to need to take of that hundred grand a month You are absolutely going to take a portion of that to build out infrastructure And for support and customer service and all that yeah, but you my friend at that point have built an insurance agency business That's super successful a powerhouse that seems massive That's really not it's really not like I watched I mean I meet people every day making that kind of money in this business It's crazy.  It's really just it's not realistic for you think that you can not be a big producer And then tell people to produce for you. It's like almost weird. I had three people yesterday that would like to Join our office in some way because they're attracted by what we're doing. So that's a perfect example of You need to have an attractive organization But you said You mean what what's your did you like work with them? Maybe, okay, I mean the ones that you're in sales team ones interested in marketing ones interested in You know operations.  In fact several of our recruiting clients actually Are have a branding component as well and our plan is a six-month deal So yeah a kpi a key performance indicator for the campaign is going to be lead flow But there's also drip marketing that's going to go on after that If anyone is just looking at the immediate return from recruiting campaign, they're missing out on The other pieces of the puzzle that are big. It's it's interesting. Well, do you have any final thoughts on? You know this podcast this content this we get a call in like eight minutes, but the big thing I would say is uh I mean, hopefully this will get somebody thinking bigger about the opportunity whether it be, you know Sales related or recruiting related we can help with recruiting, you know, great Send land in an email land in a secure agent marketing.com. I think most people forget that There's a ton of opportunity in this business and most people it's easy to think small It's not so easy To think a little bigger and I want people to get out That's what I want them to leave with like most of them we do shows and live videos and videos and success society coaching calls and stuff people leave challenged I like that word better and motivated they will be motivated challenged And they just start thinking a little bigger I think that's what it takes. I agree. Well, um, so if you guys, you know, we're we're uh, I'm loving this podcast format Yeah, it's fun. So if you guys uh watching this if you want to leave a comment on the the uh youtube uh channel that is Maybe a podcast topic or maybe an area you want us to talk about We would love to kind of get into that because One of the things I'm liking about this format is and and also I'm noticing on the other podcast that I'm listening to and also You know guest hosting It's really an organic longer form conversation Listen into your car and it kind of really lets you see inside the brain of who's who's on there And I I get a lot of people Trying to get as much time with this guy as possible. In fact paying Hundreds of dollars to be a part of the success society to have access to be able to facebook group Message and say hey, what do you think about this and have him personally respond? So if you're liking this type of conversation and content just looking at kodi's success society That's a pretty cool way to get get direct access But you know, we're looking to just kind of have a conversation together and just kind of unpack because You know this today I have five client and prospecting meetings tomorrow. I've got seven Um client or prospecting meetings and there's it's amazing how much We learn along the way just talking to these producers because these guys are not small guys You know and some of them are just now starting but my point is is that You know, how many people are you talking to in the next two days? 15 awesome producers or whatever. So it's like it's just fun to like Learn from them. And then what this podcast is meant to do is kind of just Talk about it without naming names or whatever and then yeah, it's not scripted. You know, like a lot of this is just Let's let there's a topic we want to break down. We want to share something and a lot of it's just off off the dome It just is well. Thanks for joining us today. Um Man go out and kill it be part of the 8% not the 92 Have a good afternoon. Thank you so much for watching a presentation podcast I got a couple quick videos for you 2020 Medicare updates with mr. Tony Merwin and How do you start an insurance call center? Click on one of those podcasts check them out and I'll see you then Leads is the number one question that always comes up.  Yep, I can write insurance writing insurance is the easy part. Yeah, you can teach a monkey how to write out a contract or fill out an online app


All right, it's now time for our interactive segment. Remember you can catch premium sporting content by downloading the Sportsmax app from the Google Play or the App Store. And for our viewers in Jamaica, you can win a trip for two to the Champions League final, courtesy of Josh Tibet and Sportsmax. Make a bet of 1,500 Jamaican dollars or more on any UCL game up to April 28. And you could be a winner. Also remember, in case you missed it, it's now on Sportsmax and CNTV as well as on YouTube. And this week, I spoke to reggae boy Shaquan Davis. Shaquan also plays in the JPL for Mount Pleasant. Do you have a couple of other things that you want to get done by the end of this season? Well, I've gotten most of the objectives this season. I've gotten the car that I wanted so bad. I'm currently being outstanding in this season. I guess the next step is to get a contract to be overseas. Yeah, big stuff. And it's consistent overseas as well, you know. Yeah, call it, call it, put it out there. And of course, it will definitely come to you. All right, it's no time to present the nominations for this week's Sportsmax class moment. Savitsa with a cross into the middle. That's for us in Dortmund and the tie stands 11 at 4-4. Watch Savitsa just make the run here. Vitz last to see him. Vitz allows him to run in behind. Vitz was doing nothing there. Then Falkirk makes the run and just gets across the front of Pimenez. And it's a brilliant header. Just gets enough on it, greatly. Good timing, no chance for Oblak this time. Just give him the ball, if not the second over. Give him the first over and he will deliver with a wicket on cue. You expect that with an old ball to be rattling the stumps. This time he's done it with a brand new ball. Now again on the left foot of Alonso. This one not too high. Alex Bernadette gets it, the overhead kick. It's a moment of exquisite quality. It's fantastic. Now there's no dangerous play at all and the ball goes there. You can see if Etha is in danger there, I don't think so. I think it's late. This week it's a tough one. Daniel did a great job in bringing out some of the best ones. I'm shocked that Hailey is not in that. I have to see Hailey in her century and of course the wickets. That aside, I really like Jospreet Bumrah. I like Nikolas Fokarok as well. But you know, my love for cricket, it overcomes me. And I'm doing Bumrah. I'm picking him. Yeah, all three were good. I'm going to give Jalph Alex the edge because he was being shoved as he was normally, I think when you execute a bicycle kick in the way that he did, if the ball is hanging in the way that it did in the air, it makes it easier. Yes. But he was being shoved and he was being hassled. And he did it. Yeah, I would give the edge because of that. But all three were solid. Bumrah's delivery was unplayable, I thought. And the full-crug goal was a classy, classy header. Yeah, this week was tough. Yeah, I'm going to give Felix the edge because the defenders didn't make it easier for him to position himself to get the shot. The bicycle kick off well. And a bicycle kick is always a spectacular looking goal. It edges it for me, but close call. All three were solid. Yeah, all right. I have to agree with you there. All right, let's take some responses now to the Jamaica Football Federation President Michael Ricketts. He's optimistic about resolving issues with reggae boys, Aston Villa star Leon Bailey, ahead of the upcoming World Cup qualifiers. It's head across the Facebook. Romeo says we have more than enough good players. Michael Mason. Man, the country or team bigger than any player, so stop beg players to play. Winston Broadbell, leave Bailey alone and work with the squad at hand. Jamie Gabbadon, please let him stay where he is. Makes no sense trying to get him to play for Jamaica when his heart is not with Jamaica. Delano R Dawkins, time move on from Bailey. Wow. Mmm. Yeah. I actually thought the responses would be favorable for Bailey. Yeah, when favorable to conversation to bring it in. So I'm shocked. Yeah, it's a little surprising that most people feel the way that they do. But I think the JFF recognizes that Bailey, being a part of the Jamaica setup for the World Cup, would be beneficial to the team. So whatever issues they have hanging and, you know, causing the conflict, it would do them well to try to sort it out. But the Facebook comments suggest that they're okay with Bailey not playing, which I don't, I'm not sure that's a popular opinion among most Jamaican football fans. Yeah. All right, Lance. Well, at this point in Friday, we have to wish our viewers goodbye and, of course, a really safe and I'll say enjoyable weekend. I'm looking forward to see you on Monday. And as we close, I'm also telling the Giselle happy, happy 23. Goodbye for now. See you.


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