What's good Josh? What Ross back again with another video. So we're gonna check out triple H has made WWE great again, man. This should be an interesting video by WrestleMania. I do Think that Triple H has really turned things around for the better in my opinion. He's a brought black brought back a few people from NXT or people that was released by Vince McMahon He's bought more tag teams back. He's put more emphasis on the women's division, you know And hopefully, you know, he's actually put more emphasis on building other tag teams than what the normal tag teams We've been seeing and I've been loving the booking decisions and the creative ideas for certain people's returns or just in general when it comes to like What's happening on the pay-per-views now, you know, I'm saying they don't seem, you know, bloated with too many matches They seem straight to the point concise and people are enjoying it. Hell, we keep getting reports on how Certain future pay-per-views are already being sold out because people want to go to these shows People want to check out what triple H can continue to keep offering us So for me even before seeing this video, I think he's been doing a pretty good job Is everything, you know, perfect? No, of course, could there be things he worked on to make things better? Sure But at the same time He's doing a fantastic job in my opinion and I'm looking forward to seeing where he takes things going forward So let's check this out by wrestling. Let me let's get right into this one A triple H is shocking rise to the head of WWE creative has led to some very happy members of the WWE Universe Join us now as we look at how triple H has made WWE great again Thanks. Subscribe and hit that notification bell for daily wrestling videos Sublations on his grind on this one Also check out wrestling.co.uk and a non-wrestling channel. Incredible Number one, hyping next week's show. While the overall improvement in Roy and SmackDown is reason enough for fans to tune in more Triple H also builds up matches for next week something that was rare under, you know, who? Even when the WWE book matches for the following week They were often only mentioned on social media and even worse often changed at the last minute due to Not so anymore as the WWE will build up matches for the following week or even two weeks from a show It's about more than announcing matches. It's about setting it up with segments such as brawls or interviews Number two less rematches all of the biggest signs are this is this is very true We don't see as many rematches as we have Yes, there are some I if you guys remember when he first took over. I think he had ricochet going against Baron Corbin It was I think it was like two times like back-to-back weeks or what not or I think it was like two times We don't see as many as we used to because there's more people to interact with the different wrestlers Because since he's brought in more people so I do like the fresh matchups for sure Lazy booking is frequent rematches There's nothing inherently wrong with rematches and a good promoter will use them to increase the fans' interest in seeing subsequent matches However, when they're thrown together with no logic, they scream of creative bankruptcy Yeah, while Triple H isn't perfect in avoiding lazy rematches. They've gone down Substantially this is very fancy two wrestlers competing in a rematch the following week And if it does happen, it's usually in a different situation either a tag match or a stipulation thrown in The same applies to matches at premium live events as seen by this year's extreme rules where rematches are being contested under Stipulations number three premium live events a special again other than WrestleMania and Summer Slam I was just talking about this bro. These live these shows have felt Like big deals like they're important for example Clash at the castle.  So yeah, man It's just one of those type of things so far Triple H has been knocking out these pay-per-views premium live events were beginning to look like special editions of raw and smackdown But not anymore as the WWE has reserved big matches for their shows and better given fans a chance to see matches They won't see on television Extreme rules is an excellent example as a show went from one stipulation match last year to an event this year comprised of nothing But stipulation matches as a sure even better these matches should all help further the storylines behind each match For instance, there's riddles fight pit match against nebulous Seth Rollins Where the ultimate bro has challenged the visionary to face him at a match where the winner has to knock out Submit their foe This is a great opportunity for riddle who's been chasing Rollins for some time But also a great opportunity for Rollins to humiliate Matt by beating him at his own game Even though that didn't happen. Yeah, likewise was the story of Liv Morgan challenging Ronda Rousey to an extreme rules Reflects Morgan's knowledge that the baddest woman on the planet our match So apparently someone has sent this to me on Instagram. I don't know how true this is so take it with a grand assault But apparently the ending of Ronda Rousey versus Liv Morgan Was supposed to have thumbtacks added to it and basically it was supposed to be the same result Liv Morgan passing out but this time Liv Morgan was supposed to pass out in some thumbtacks Like there was gonna be thumbtacks involved in the finish Not sure how true that is if there was some thumbtacks involved in the finish that would have been a little bit extreme I'm not even gonna lie to you her passing out in the thumbtacks would have been a crazy visual So not sure how true that is but it could have definitely enhanced the overall match Which is in a MMA background but that the match gives Morgan a chance to capitalize on an undeniable heart Even though she didn't win. Yeah in addition the cerebral assassin has made premium live events unpredictable Those fans have more reasons than ever to tune in whether it was Bailey and damage controls debut at Summer Slam or Bray Wyatt's While WWE return at extreme rules trip says giving fans more reasons to watch WWE television and premium shows number four tightly booked shows Now with 80% less filler. Well, that's one way the WWE can book its shows Particularly in its pay-per-views, which no longer feature endless hype videos instead of matches interviews or backstage segments The same goes for WWE's TV as fans get to see more wrestlers Sure, not everyone gets the same amount of time But fans are seeing more wrestlers than ever before and thanks to the WWE's use of Easter eggs Eagle-eyed fans can watch stories develop even in the background. I like the crash TV at the attitude era This isn't about featuring so many segments that something is bound to connect But the systematic spread of segments and storylines throughout the show with the goal of making every one of them count Number five a realistic feel. Hmm. There's pro wrestling a sport Well, we're not gonna open that can of worms Yeah Is if nothing else a simulation of a sporting event with wrestlers competing for glory cash and Championships with more than a touch of revenge thrown in That's why it plays out better when the show has wrestlers acting like real people or larger than life represent I can appreciate that. They they definitely They definitely act more Realistic like if you guys remember the whole which was fucking fantastic Seth Rollins and Matt Riddle, they're back and forth on like the little side by camera side by side interview that was great and then the whole after the segment was over and Seth Rollins was like, yo, you want to talk about my family and they started getting really personal that That that's that gave off some real human vibes Like they didn't come off robotic they came off like real human beings would talk to each other If they had beef with each other and I've been loving those subtle changes to how people are presented so far Patience of real people rather than caricatures that you wouldn't accept in a band that they suffer and suck The WWE's atmosphere so much in a short time that it feels like wrestlers are working to achieve the aforementioned goals Rather than being embroiled in silly storylines Although there is the occasional moment for comedy Yeah, the WWE may not be the attitude error in terms of edginess But they have regained its edge without ditching the cleaner product that blue chip advertisers enjoy They provide plenty of action, but it's less likely to insult the fans's intelligence or make them cringe when a non-fan enters a room Six more quality matches WWE has some of the best talent in the world, but up until recently fans are well-executed matches I've often looked to NXT or a premium live event out for something memorable And now the WWE features several high-quality matches that are entertaining and give the fans a reason to stay tuned in between Angles and interviews They're still finding the right balance of using established stars with newer talent It's working to get over, but it seems to be getting better every week Number seven Bulldozer one week then taggy with their would-be victim the next week To see the WWE acknowledge the past such as Mysterio and Edge teaming up and recalling their run 20 years ago as a team Especially when it comes to wrestlers who were enemies explaining why they're suddenly willing to trust each other such as McIntyre Recently did when he teamed with Kevin Owens It's encouraging for longtime fans to watch a show that recognizes its past and sometimes rich history that can be used to feel future storylines Triple H is apparently concerned about continuity as he recently hired comic book and TV writer Rob Fee who has a background in writing horror and claims to be a longtime wrestling fan Well, that's one of the things I believe I talked about in one of my past videos is if this guy is truly a Wrestling fan because we I think we need to have more writers in the writing room but on all part of the creative team that are actually Wrestling fans that know what the product is that know how The product should be presented or have an idea of how it should be presented It doesn't make sense to have certain writers that don't know a lick of wrestling But you have them writing for your show, you know I'm saying so hopefully they can continue it in the upward trajectory of better storytelling and Better characters and making things cohesive. I'm all for it man. I'm all for job title as director of long-term creative Will hopefully ensure more consistent storylines. I hope so right Easter eggs Easter eggs have become a popular element This has been some of Triple H's best things like best work it's the Easter eggs the little things that you have to pay attention to and Watch the show and you know, it's not they don't even put it in your face. It's just like did you see that? And then you know somebody on social media is gonna post it So it makes you want to check out the show even more like did you see what happened right there? In many forms of entertainment whether they're cartoons TV shows or movies It just says the WWE isn't forgetting its past It's rewarding eagle-eyed fans who see a clue in an ongoing mystery Including a QR codes for the white rabbit or something in the background that hints where a story is going such as nicky ashes Backstage spat with dewdrop that wasn't obvious, but was clear enough for someone paying attention Roffi who we just mentioned did the lion's share of the work on the white rabbit clues a good sign for future Easter eggs number nine Acknowledging fan favorites One of the biggest complaints of the Vince McMahon era was McMahon's refusal to acknowledge fan favorites How many times did the WWE universe get behind talents such as Zack Ryder only for McMahon to just outright bury him Seemingly because he was punishing fans for cheering wrestlers He didn't push over himself. Yeah on the other hand man's push of his favorites over those other fans were equally disheartening Whether it was Vinny max inexplicable push a Batista when fans wanted Daniel Bryan or pushing Roman Reigns as a baby face Despite thunderous and booze the WWE universe was frequently disappointed While it's too early to tell how much Triple H is paying attention to the fans after all he booked Roman Reigns over Drew McIntyre at Clash at the Castle he's booking wrestlers the fans have felt been overlooked such as Kevin Owens and Sami Zayn Obviously Bray Wyatt's return at Extreme Rules is the biggest example of WWE listening to its very big example They're downright dumb decision to dump Bray Wyatt last year puzzle fans who adored Bray Wyatt Whatever Vince McMahon's reasons were the WWE fixed the mistake and why it is back Looking like he's about to get the biggest push of his career and I am all for it. I know some people still feel some type of way about Drew not winning at Clash, but once again It could have happened sure would have been an amazing pop cool but I think they're trying to build up carrying cross and Right now It's not drew time They have many options and I'm really want to see what they do with Bray here How do they book him going for it is really something that I'm looking forward to so Number 10 making titles count. Yep When was the last time WWE booked a title match with no rhyme or reason fans have to be happy to see wrestlers competing for the Chance at a title opportunity rather than tuning into a title defense with zero build Fans have seen this on Raw Smackdown and even at premium live events often leading to questions about why a challenger's earned a title shot Oh, yeah, there is any boosters very good one Although the WWE still needs to unravel the mess that is the undisputed title picture both with the singles and tag titles Still a great job elevating the United States and Intercontinental Putting the belt on Seth Rollins recently a very good move very good Smackdown would benefit from having their own well singles titles and well tag titles But at least for now fans can watch a title match that means something I feel that there's a real chance of the belt changing hands unlike the mid-card Division the mid-card titles they have they haven't looked this important and this good and quite some time both of them at The same time. I'm really interested to see what Seth Rollins does at the new United States champion I can't wait and Walter Goonthir has been killing it as Intercontinental champion anything held by the bloodline Number 11 giving NXT wrestlers a second chance Spookman's booking of NXT wrestlers who made it to the main roster Symbolizes everything wrong with McMahon's static approach to booking Although McMahon ended up being released by many of these wrestlers Triple H has done well in bringing back the talented ones who were free agents Karrion Kross, Scarlett, EO Sky, Dakota Kai, Dexter Loomis, Johnny Gargano and Candice Loraevil Shown that they have goods to deliver entertaining matches and angles and it was a wise move on Triple H's part to give them a second chance Well, actually it's their first real chance at success given McMahon's misuse of them and number 12 putting heat on AEW Finally Triple H has made things better for the WWE Universe by putting the heat on AEW While this may seem counterproductive lighting up fire under AEW by running solid shows and running them the same weekend as their Motivates WWE wrestlers all the more as in one of the WWE to succeed Well, they have it folks. Yeah, man. I'm all for good competition. You know, I think for the longest time we have been so used to Vince McMahon just pretty much having the company on autopilot the company's making the most money. It's ever made in its entire history Yes, AEW is their competition. I put competition loosely because they're the bigger company, bro AEW they could they've been put, you know, they could put on good shows, but Vince McMahon knows Like he's good. You know I'm saying he doesn't have to really be creative. He doesn't have to really think about Putting on an entertaining show. He literally was booking the shows mostly for for himself He was just booking the shows mostly for himself or sometimes there was report saying he forgot that he booked certain shows You know previously a certain matches previously and then they end up doing a rematch like he really didn't have to Do anything extra because the company was gonna always continually make money So now the Triple H is in charge and he has these ideas He can put on compelling shows while still making good money and ultimately, you know It puts AEW in a situation to continue to put on good shows as well You know, so that's that me personally I'm all for competition in the wrestling space Allowing people to put on the best shows and we as fans we benefit from it when it's all said done So comment down below. Let me know. I want y'all so far from Triple H being in control I want y'all to give him a letter grade so far for the past few months since he's been in control to now What would you give Triple H as a letter grade me personally out of everything that I've seen so far I would give him a I'll give him a minus I can't give him a plus yet because we still got to figure out what the hell we're gonna do with the World Championship situation the WWE undisputed Universal Championship situation Once he can figure that out and it makes sense and it works And it is it's we can get the separate brands with their separate head champions. I Could possibly give him a plus but right now as it stands is a solid a a minus man This is this has been pretty good and pretty enjoyable and I've been enjoying doing the live stream with you guys So comment down below. Let me know what letter grade y'all give Triple H from his from him taking over to where we are now What letter grade would you guys give him man? But I appreciate all love support roll to honey K Appreciate y'all kicking with me. See y'all next one. Peace


ith council it's the same set of minutes but I'm supposed to redo something to send them to you to make them finance minutes you know so I'll just do it so you can post them so I think we're actually up to date of minutes yes I'll send you Anthony's minutes separately okay so as that if that's agreeable I appreciate everybody's sticking with it as long as they have thank you all very much and is there a motion to adjourn second all in favor okay so we are adjourned 445 and thank you and I again thank you for your volunteering to be a part of this committee and I hope it was understandable and not too scary


You know what I want to do. It's the best part about wearing something like this. I don't get to wear it very often You ready?  Sure, stupid, we're actually eating some Corbett. And welcome to our new setup that no one likes the older one better of. Let's make it feel a little more homey, shall we? There you go. Now we feel more at home together. Doing in this reaction. Well some people said it didn't feel like home. Like they like the fact that we could see out into the Maybe we should open those windows so we can see birds and stuff. You can't do a mess up the lighting. Everything in here is all like this. Only against Stephanie can't go walking by. Even though my wife is right. She's right behind there. In case if you're like, I'd like to see them walking by. You creep. Anyway, it's good to know that so many cared more about our background and our setting than they did in the reactions. I miss the TV. They were only there. Actually they were bored with us. They wanted to see what was going on. They wanted to spy. They're voyeuristic. Anyways, today... This is unique. I was really excited because this dropped. It's an ad. Wow, it's been a while for us to see an ad. But it just dropped. Is this the one where he's looking? Thumbs up ad. It's a thumbs up ad. I purposefully stay away from all this stuff.  I think he's doing a good job. Kind of like when Ranveer did the noodle thing. Oh, no, but I think it's that extreme. I think it's just a little 60 second. What's about time we saw SRK on screen? I think somebody said this was on the set of his new upcoming film. Which is about time we're getting a film. We haven't seen a new SRK film since we started this channel. Well, I think it was zero at the last SRK film to come out. No, he's been out for... My wife would know. Do you remember what SRK's last film was? It's been at least three years. It was zero, right? Because he's been out for at least five years. A long time. Apparently he tanked and he didn't want to tank. No, I know what it is. Since our channel started, he's like, I don't want them reacting to anything. He's deeply offended by the salami nipples. I don't think so. He thinks about us at all. It was zero. I don't know if this is actually on the set of his upcoming film, but I know that a lot of people sent me this. Well, I'll tell you what. My thumbs up has become my favorite soda. We get thumbs up on a... I never drink soda, but our fridge has almost always got some thumbs up in there. And thumbs up in Jameson is fricking delicious. I should get a little... maybe a fridge in here. Thumbs up in Jameson is as good, if not better than Jameson and Coke. I'm going to be honest. I think you can put Jameson with anything. Not Pepsi. No, that's incorrect. Thumbs up has become my favorite soda. Like I drank... Dr. Pepper was always my favorite soda. I had Dr. Pepper after drinking thumbs up and Dr. Pepper's too sweet. There's too much corn syrup compared to thumbs up. So thumbs up. Best soda in the world. Six o'clock. Six o'clock. He looks great, by the way. I hope that's his real hair. I'm a wig-shot rocker. Yes! You're gonna love that, babe. You're gonna love that. One, I hope that is like what his new film's gonna look like. Me too. Please let that be his new film. I would love if they did... John Wick. Absolutely. I think he would be a fantastic John Wick. That would be amazing. He won. He looks great. That's the sexiest I've ever seen. He looks fantastic with the long hair and the beard. My wife just left. She may have just left to go watch the the ad. For an ad, I know it's a big budget. It's gonna be massive. But that was really good action. That looked like John Wick action. It looked like John Wick action. Or like a Mission Impossible sequence on a train. Yeah! That was awesome! My goodness, first of all, thumbs up's gotta be thrilled. Second of all, what kind of bank was Shahrukh making on that ad? Maybe he's like a member of... Yeah, I don't know. He may be investing and it's part of his company. I don't know. Sorry, I'm looking because I think they told me what he said at the end. And obviously, genuinely, I wouldn't... Never lie anyway, but I wasn't saying what I did about thumbs up because we're doing a thumbs up. I wish we would love thumbs up. He says it's not a soft drink, son. It's a storm at the end. I just wanted to know what he said there. Well, I heard bit, though, so I knew he said son. Yeah. Oh, and he said Tufan. Yeah, he did say Tufan. He's like, I really didn't like that film Tufan. That's even a step further. I agree with Rick and Corbin. I don't like Tufan. I don't like Tufan. Yeah, so, hold on. Let's see what this person says. I'm featuring a kickass. Just imagine what she does. Pothan. Oh, that's the name of his film? Pothan. Superstar Shahrukh on Pothan look. Pothan. So, is this... Maybe that's just his look. Like what he's growing out his hair for? What did you spell? Pothan. P-A-T-H-A-N. Pothan. Well, just look up SRK. There should be it, right? Wow, I didn't know Tupika was there. I didn't know... Wait a minute. Yes, we did. Somehow I thought we did. At least on the poster. It looks like action crime drama. And then it's Siddharth. Is that the director of War? It is. But if you could give me the action of war but with a little better... SRK and Dupika? Well, I think automatically... I mean, I love Rithik. I think he could... Obviously, we've seen him do great acting. But that film was not about the acting of Rithik or obviously Tiger. No, of course not. It was strictly just about all about the action. All about the action. So, if that director... He could do action. The acting is automatically going to be better if you've got Tupika and Shah Rukh and John Abraham. John Abraham? Well, we haven't really seen. No, but remember when we saw him in... Seventh Kun Moth. We were like, okay, let's see more because he did very well in Seventh Kun Moth. So, is it coming out soon? I don't know. Production status unknown. Not that IMDb would be up to... If the action is like that in the thing, though, that would be amazing. That's going to be glorious. Just remake it.  Agreed. That's all I need. I hope that's what this is. But I'm excited. I did not know that John Abraham and Tupika were in this as well. Was it no actor? This is going to be our first SRK release since we started OSR. It just says production unknown, and it's also entitled SRK film as well. He's at least got two things in production. Good. Missed him. Maybe we'll be able to get him on the channel for promotion one day. He tends to be in LA. I don't know if his son's still here. I know his son went too. No, but he's got a cricket team that's in development. The night writers are in Los Angeles. That was cool, man. I enjoyed that. Great look. Great action. I'm really actually thinking about getting a little fridge maybe in here. I could put chilled shots. Yes. Anyways. Let us know what the next SRK film should be and let us know if you know anything about when this film actually comes out and what it's about, please let us know. But I'm assuming it's a big action film or something. I would be interested to see how much thumbs up sales shoot up. I don't think they can go any higher. It's the most popular beverage in India. It is, but sadly you can't get it here unless you're going to some of the Indian grocery stores, which is where we go and that's where we buy it when we buy our thumbs up. But I would really love to see what this does and I'm assuming it's going to give it a big old boost. That was great. Let us know more.


Thanks everyone. So firstly we just want to give a huge thanks to Graham and Ashconn because you know they're just so awesome from building a great float center at Float On that really embodies the spirit of this industry to you know starting the apprenticeship program that starts showing people on their journey to opening a center as we did to creating the helm to bring everyone together here at the conference it's just they're totally leaders by example in the truest sense of that term so thank you guys for existing and again we thank you to everyone here it's always you know every day we get up and we're thankful to be part of this industry it's so unique everyone's just so appreciative of teamwork and collaboration so with that we'd like to share a little bit with you about how we keep our tanks full perfect thanks John yeah so who are we like Ashconn said some of you know us I'm sure a lot of you don't know us this is Sean my name is Jesse and we are from Float Toronto our story is a lot like some of yours we discovered floating about six years ago and like many of you something just clicked we eventually began cultivating a vision for our own center that we would one day open at the time we had jobs that weren't totally fulfilling and it was our constant reminders to each other that we still haven't opened a float center that eventually accelerated the dream into a reality so we've been open for about two years now and we've hosted over 25,000 floats and we have just over 300 members to go along with our five float tanks so being asked to come up here and speak about our experience is extremely humbling sitting down and reflecting on all the different ways we've built momentum around the center has really been a great exercise for us it's given us an opportunity to really solidify and reinforce all of the things that we've done that we've done right in our mind and things that have really brought the center to life so these are the things that have worked for us I'm sure every center operator in here has several techniques and strategies that keep new floaters coming in and we learned a ton of things from the centers that opened up before us so we definitely encourage you to do the same talk to as many people as you can see what jives with you and then really like mix your own ideas into the mix so keeping the tanks full how to attract and maintain a steady stream of buoyant bodies this is really the key right here keeping the tanks full an empty tank is a lonely tank once you get someone to the center the float and the experience that you've created around the shop will speak for itself and people will become regular floaters the regular floaters then become part of your marketing team as they spread the word and if they're really good at spreading the word you might decide to bring them onto the team and make them an ambassador and I'll touch more on that in a second so we believe that keeping the tanks full is a result of us harnessing our passion for floating and focusing our marketing strategies on the demographics who are most likely to also enjoy the experience so we focus most of our energy on people who have a perceived interest in floating or a similar interest instead of focusing on a more general public audience so here are the some of the ways that we attract new clients free floats giving on a free float is an amazing way to introduce someone to the float tank and we encourage you to be more liberal than you probably are thinking when it comes to giving them out we don't mean walking down the street and flagging people down we mean mindfully giving floats to people you connect with who seem genuinely interested in the experience it introduces people to floating someone who might not have scheduled the float on their own so many times we've had people say to us how much they love their float and that they probably wouldn't have come in if it hadn't been for the free float many of these people have gone on to become regular floaters this is what I meant by perceived interest you meet someone you talk about floating you see that they're interested and then you can remove all possible barriers to entry by simply giving them a float then they come in and now you have a new floater it starts a ripple effect of awareness so between word of mouth and social media the ripple effect is vast when someone floats you're not making one person aware of floaters you're making you're starting a chain reaction of awareness that stretches beyond measure all from simply giving out a float it's easy you can prepare floats to go along with your brochure and keep them with you or your software system might have some form of instant capability like the helm bot a feature made available through the helm which we use and it is the best it allows us to send a float directly to someone from our phones to their email on the spot so you don't have to remember anyone's email address they don't have to remember what your name was or how to contact you they're gonna open up their email they're gonna see the float they can book it right then it's an awesome thing to do it's a great tool to have in your pocket you're going to make someone's day and you're also making a great first impression as someone who really stands behind their business for your staff and your ambassadors it's empowering to be able to hand out floats when they're out and about and floating comes up keeping the tanks full was one of the first things that Graham and Ashkahn told us when we were opening and we really took it to heart giving out floats is definitely part of the puzzle your community the momentum of our center developed in harmony with the community that surrounds it our staff our ambassadors our close friends in the neighborhood along with our regular floaters have become the identity of the shop the center has become a social hub where like minded people are connecting the community surrounding the center is what people will see when they come in it's part of what will keep them coming back be to connect with a certain staff member again to continue an interesting conversation or to learn more about float tanks here are some ways we've created a community around the center we have a we keep a pan for little in the store front with a little sign over that says what is floating this way when anyone walks by who's running what's going on inside can simply grab it and have all their questions answered without having to walk into the shop it also saves your staff from having to answer all of the initial questions that most people have about floating the pamphlet is a great thing to get into someone's hands probably the best thing actually because it actually explains the whole experience in detail and then they can show all their friends and family and not worry about remembering all the procedures and the benefits we have an energy exchange so we do a weekly deep clean and a maintenance day where we have a mixture of staff and volunteers that come in and help us prepare the center for the week and the volunteers get to learn more about floating in exchange for free float we get some help around the shop the whole program serves as a sort of pool for hiring when needed and as the cherry on top the whole deep clean scenario creates a social buzz that is based around floating which is definitely a plus we have staff who love floating and they float often so your staff will automatically become your first line ambassadors both in and out of the shop if your staff don't love floating how are they going to be able to convince new customers to give it a shot as well in terms of our ambassadors is something that we let happen really organically so they're in basically enthusiastic floaters who became our friends and they are people who we feel who really feel compelled to spread the word without having to be asked so they believe in the cause and we sort of recognize this and certain people who are especially in like other social realms who you know will may come into contact with people who we want now they have the ability to give out a float spread the word and it's something that's been hugely helpful for us. So all of our staff and our ambassadors are all set up on the helm bot to give away floats at their discretion. So we have approximately 20 people out there out and about in the city who at any given moment in time can meet someone give them a float send them into the center for their first experience. So up here we have some ambassadors and some staff members partnerships. So these are some businesses that we've collaborated with and associating ourselves with other reputable establishments in the city has proven to be extremely helpful. So they're not just other businesses. These are other social hubs for like minded people. So each one is a portal which leads to the float. Some of these partnerships are sort of formal and others aren't all of these relationships developed in a very organic way that centers around a healthy lifestyle and the love for floating. So we have some reciprocal benefits between us and the juice bar across the street. Our pamphlets can be found sitting in some of these places. Some of the people who own these places are activated on the helm bot to give away floats and some of them offer discounts to their clients floating in the media. Although floating is still fairly niche it is unquestionably bursting into the mainstream in many capacities. Many influential people have taken up the practice and it's also starting to make its way into movies and television. So here are some of the more notable appearances of float tanks and online and in the media. Of course we have Rogan popular Simpsons episode where Lisa and Homer go for a float. There was a documentary on vice that got a lot of attention and my personal favorite was when the MVP of the NBA Steph Curry came out as a floater earlier this year. And here's one of the more recent appearances of float tanks in the media. And I know what you're thinking not quite as sexy as Dr. Feinstein's circular tank. Still pretty cool though. And one of our good friends is actually a film producer who's just about to start a fairly large production on a film involving float tanks which is really cool. So we'll definitely share that with everybody. And I just wanted to point out with these bigger media outlets that the appearance of floating in these bigger media outlets really lets us know that we all are definitely working together because as you know some someone becomes interested in floating the first thing they're going to do is go online check out where the nearest float tank is to them and go in for their first float. So it's another reminder of how we're working together. So when Ashconn first asked us to give a talk on our marketing strategies here I'll admit we had some mixed feelings not because of the time and effort it was going to take to prepare this but just because I felt like it was going to be a bit awkward to get up in front of this crowd and talk about marketing. There's no way around it. It's an inherently tricky subject for our industry. We're all bombarded with ads every day and in a way what everyone in this room is trying to do is offer an escape from that noise. So naturally it can feel a bit counterintuitive to actively contribute to it. But the reality is that we collectively as an industry and individually as small businesses are competing every day for people's time, attention and ultimately their money with other things that are inevitably probably less good for them. And in a sense our marketing is actually analogous to the service we offer. While floating offers some yin to the yang of busy overstimulated lives float center marketing naturally advocates taking a break you know embracing silence specifically seeking less stimulation and in this sense it provides some yin to the dominant yang in the world of advertising. Now the good news is that there's never been a better time to be a small business specifically when it comes to marketing. Think of it this way so with traditional forms of marketing like TV, radio, newspaper, giant corporations like say Nike, GM, Verizon, etc. whose audience is just everybody they're happy to pay to reach everybody. But for a small business in a city say like Portland of three million people it's probably only worthwhile to reach the hundred thousand or so people who are close by. In this broad hypothetical and probably exaggerated example the advertising dollar of this big company is about 30 times more valuable than the small business. But with new types of online advertising the advantage has shifted a bit or we can at least say that the playing field has been leveled. For example with Google AdWords you can advertise specifically to those people who are searching for floating. You with Google re-advertising you can advertise to those people who have visited your site in the last week or month and with Facebook and Instagram we can narrow down that audience from a full city to those living within one or two miles who have interests that are specifically aligned with floating like say yoga or meditation etc. So this is essentially what we've done. We've narrowed down the population of Toronto from six million people to the seventy thousand or so who are most likely to come into the business. Those who are located really close to us and who have kind of like-minded interests and that has really been working for us. So our advertising budget typically ranges around three to four thousand dollars a month. It's weighted heavily towards social media. On the podcast before the conference Ashkahn asked a really good question. He said how do you know this is working for you. And the answer to that question isn't really ideal. The truth is that our methods of advertising you know they're very passive. They're not we don't track our ROI to the penny. We don't know exactly which customers are coming from where we don't you know we know some are coming from Google. Some are coming from Facebook. Some are coming from free float. Some are coming from word of mouth. But what we can say is that when we first opened we were totally tapped as probably everyone else was when they opened. And so we had no money for marketing and we were sitting at about 50 percent occupancy and we were just kind of pulling in anyone we could giving me as many free floats as we could. And after the first month we kind of broke even and the second month we had a little bit of profit we were reinvested in advertising. The next month there was a tiny bit more and we reinvested that in advertising again and basically it progressed like that for three or four months until we were basically fully booked and have been out ever since. So I'm just going to walk you through for a minute quickly about exactly kind of how we go through our designing our ad campaigns. So when it comes to actually creating ad content before explaining what we do I just want to say that it mostly comes from a book called The Human Brand and my best piece of advice would just be to read that book it articulates these ideas better than I will. But the central idea is that humans have evolved to make snap judgments based on trust and whether or not we can trust someone or for this conversation a business is broken down to two main judgments. The first is they call warmth which signals good intention and the second is called competence or credibility which signals your ability to execute on that intention. So these kind of opposed with obviously coldness and incompetence. So for all for us all of our content curation is done with these two kind of ideas of warmth and competence in mind. For example we'll pay a few hundred dollars to share an article that just advocates taking a walk in the forest and that's kind of our way of saying you know we're not just trying to take your money and get you in the float tank we genuinely just want to make your life better. And then conversely to just try to display competence we'll share testimonials or share research or things like that. And one added benefit we find that we've kind of noticed is that by committing to authenticity in this type of marketing it actually creates this positive feedback loop where mindful focus on warmth and competence in marketing actually ends up leading us to be more well-intentioned and really striving to act more competently in day-to-day operations at the center. So next up I just want to once you've kind of created your content walk you through how we create our ad campaigns there's two kind of ideas concentration and repetition that allows us to kind of get our message through. Concentrating your audience we're kind of guided by this this one quote would you rather convince 100 percent of people 10 percent of the way or 10 percent of people all the way. This is of course a simplification but the idea it's really guided us in advertising there's something called the rule of seven and the idea behind that is that you need to reach someone roughly seven times before convincing them to come in and try out your business. Now this idea first came about maybe 40 or 50 years ago in a very different world where we were hit with about 500 ads a day and some estimates have that number now at about 5,000. So all this to say that it's likely that repetition is even more necessary now than it ever has been before. So rather than try to reach all of Toronto we've narrowed down that audience as tight as we can and we tried to advertise to those people regularly roughly about once a week. And one thing I just wanted to add in before I finish here is it's something that Jim Heftner brought up this morning. I feel like sometimes in industry we have this like don't get me wrong I'm not too naive to like we understand that competition is important and that it breeds you know progress to some extent. But it's a bit unnecessary at this moment in our industry. We kind of trick ourselves into thinking that if another center opens in the area and I know we were guilty of this in the early days of our center into thinking that there's a fixed number of floaters out there that we're all competing for. The reality is that such a small portion of the population is even aware of what floating is at this point. And the market's going to grow as awareness grows. So it's kind of all of our responsibility as float center owners to spread the word about floating. So with that we'll just kind of recap give away as many floats as you can establish a community of passionate people who are kind of naturally attracted to your business embrace those people that come to you and then just spend as much time energy and money if you have it spreading the word online. So thank you guys.