Hello and welcome to this joint production of the Indian Writers Forum and news click today we are joined by Mr. Yurgen Bos, he is the President and CEO of the Frankfurt Book Fair and he is here in Delhi for the 32nd International Publishers Congress. Thank you very much sir for your time. It's a pleasure to be here. Thank you. I was, since I work at the Indian Writers Forum where we talk and discuss issues around freedom of speech and expression I was looking at the history, the recent history really of the Frankfurt Book Fair and it seems that you really had to walk a very tightrope when it came to first the Chinese delegation then Rushdie's invitation and then I think the Turkish delegation. So how do you walk this very tightrope? Actually it's the DNA of the Frankfurt Book Fair. It always has three dimensions. There's the economic dimension, it's about selling rights. There's the cultural dimension, the reading, the literature festival, the cultural festival, but there's always a political side because books and writers, the people behind the books are per se political when they describe the world as it is and actually the history of the Frankfurt Book Fair goes back like a thousand years and the first moment it became political when there was censorship and this happened already in the 15th century when actually the Catholic Church tried to censor what was printed by Gutenberg. So Frankfurt, the book fair, which was founded in a smaller town about a hundred kilometers away from Frankfurt, had to move to Frankfurt because this was a free city which belonged to the emperor and where a lot of trade was possible and no censorship. So it's the DNA of the book fair being political. I like the interviews that I was looking at where you say that Frankfurt Book Fair is one marketplace and I'm quoting where it has been about the people and basically getting groups of people from across the world. It is the largest book fair in the world but there is a contentious issue of selecting and and and arranging these these so how do you how do you make that selection how do you go through that decision that the largest representation is possible? No actually it's not like we would create who's coming yeah people come because it's this big it's this marketplace it's this platform to talk to each other and we have people from 150 nations coming and there might be book fairs which have a large attendance but it's about selling books. Frankfurt is about intellectual property and it's also this cultural dimension so it's that the publishers would bring their authors to Frankfurt so we don't know what to expect it can be Arnold Schwarzenegger yeah it could be Salman Rushdie it could could be anybody but on the other hand we do have a responsibility for our book fair so we choose some writers we choose politicians and invite them to come to Frankfurt because there's a certain direction in this liberal humanitarian in the history of Aufklärung enlightenment which is very important that's our tradition so if you have a country who says our official delegation like China brings these writers then we would also invite writers which might be controversial so we always try to balance yeah so this is our role actually to balance and actually bring people together but balancing is a difficult few instances where it's a little more specific now again like two years ago we had invited Salman Rushdie to speak at our opening press conference which was a very important for me because at that time we have the feeling that there's a lot more censorship in the world again there's a lot more populistic politics in the world again yeah it's in Europe you see it in Poland you see it in Hungary you see it in many countries you see it in North America you see it everywhere it's populistic and populistic means that people don't listen anymore and then what we think it's about acceptance we do not have to tolerate other people we have to accept the other viewpoint so it seemed for me logical to have Salman Rushdie in Frankfurt because he had a different view and he spoke up and then he came and got into this in the middle of this these political religious discussions yeah so he seemed to be the most prominent person I could get which is a symbol for freedom of speech in fact in that particular festival he said that the guardians of freedom of speech are to be found in publishing but I just like to and there's another comment that he made at the he supported the writers protest that happened here in India several writers felt that there was an impingement on their freedom to write with the rise of the populist governments elsewhere we've seen such a thing here in India are you aware of that that the fact that he also at the festival supported the movement here yes sure and but it's not a typical Indian problem you can see this everywhere and this week I'm also going to speak tomorrow actually about a self-censorship so it doesn't look like censorship but sometimes people are afraid to speak up yeah or people especially as we said in populistic countries where you suddenly get into economic trouble as well yeah and you start thinking do I have to publish this it's going to bring me into trouble it's not doing harm to me but even it might hurt my economic interest but that's already censorship isn't it yeah if you think this way and what's happening in India it's also I think there's a a stadium where people sometimes are afraid that when they speak up they should be quiet yeah it'll sort of stifle other publishing areas do you do you share that concern actually right now I didn't didn't understand and you think the global corporations global corporations like amazon yeah sort of there's this fear that it must be etc here's for instance independent publishers work in indian context for instance there's host of publishers and in fact we do a number of interviews with independent publishers but i'm sure they find out and some of them have told me that they find a place in your book fair for instance that yeah we have these other places yeah do you think it is no I don't think so because usually you see the rise of large corporations and then they break up again it seems to be like a rule when you remember IBM for many years or what happened to these huge corporations on the one hand I do believe this will happen to these as well in one point of time on the other hand I think that there will be political decisions actually to to break up these huge conglomerates and the third thing is actually I think independent publishing will be there forever yeah because they are the ones who identified in new voices the young horses without the the independent ones the smaller ones there will be no huge conglomerates yeah because these conglomerates lose all their power then they have to buy again an independent a young independent actually to get new energy yeah it's a strange world in publishing yeah it's not the huge ones which are making with which which are building up the osus it's the independence they're building them up and then the also of the two books moved to a conglomerate and the same is happening in the internet yeah yeah it is but actually if you if you boil it down to not to the medium not to the book but to the people to the author and the readers or to the publisher translators there are a lot of people in this value chain yeah we work on storytelling if you think of it only a storytelling and it doesn't matter whether you there's a printed book whether there's an electronic book whether there's an audio book whether there's video streaming it's always storytelling yeah so if you focus on the people and that's what we're doing in frankfurt we try to focus on everybody in in this economic value chain but also if you think we have about 10 000 journalists in five days coming yeah but and everybody tells his own story about what he's seeing about the people he's seeing about the stories in the books and that's what it's so important and that's why we have to change ours because the people are changing all the time and in my 30 years in the industries i've seen so many things coming up and i when i started i still had to learn type setting yeah and now says it's all digital yeah yeah we had the first xerox machine and everybody thought this is going to change our world everybody's going to steal our books because he can photocopy everything yeah then the first fax machine which seemed to be a threat the first audiobooks where we thought oh no this is going to take everything away so it's happening every seven years you see something new coming and but you see it somebody said it you have to see there's an opportunity not as a threat keeping that in terms of self-censorship and i think related to that is also the question of how certain mediums make news which were not ways in which you could make news earlier for instance the phenomenon of fake news yeah concepts which are in some ways new so how do you how do you see that actually everybody finds his own truth yeah and this is the problem yeah because if people want to believe what they're here yeah we call it now as you said fake news yeah but for some people it might be the truth because that's what they want to hear so the only thing we actually can do is educate the people we can we have to go into schools we have to tell people to have a critical mind which brings us back to Aufklärung to enlightenment yeah yeah this is so important now it's even more important yeah than ever people sometimes tend to make things try to simplify things but think nothing's simple nothing and if you understand that then you have to question everything my final question to you will i've actually spoken to a lot of publishers and i understand what how they feel about you know you're always translating some other other culture that you want to know off but it's not your own culture sometimes i mean not all the time but most of the times this is sort of the strategy in which and then you want to bring that that culture and tell your people hey this is this is something exciting that that i think i should share with you but do you think that this particular ethos is is is shared around the publishing world and if it's not how do you with at the at the book fair see this yeah yeah on the one hand you see there's not one publishing there's a lot of different there's educational publishing children books whatever you see and i think every book opens a new world to somebody so translation is substantial but on the other hand we have a problem because everybody's going for the one bestseller and usually you buy english from the english world and translate into your language it's a one-way direction yeah books being translated into american english it's in the north american market is less than three percent it's nothing in germany it's more than 30 percent which are translations i'm in india with its 17 languages it's another challenge you even have to do all the translating here so i i i do believe translation is substantial luckily we have a lot of passionate people which brings us back to the independence yeah we'll try to find their niche and their niche might be translating from a certain language where they know the authors where they would travel to though there are a lot of specialized agents in our world and actually there's a lot of translation funding around yeah so what we even we ourselves have a sister company which is a not-for-profit it's an association which is focusing on translations from asia africa and latin america because these three regions actually there are not enough translations in the market so we try to find the money and to subsidize these translations and i've been to the daily book fair years ago not this year but it's some time ago and i've been to to the kakuta book fair which is a long time ago because then they everything burned down that the next year so you know how long ago this is yeah so it's a long time ago yeah no no no again it's always about the people and i like to be here because a lot of friends was indian publishers so for me it's a place where i can meet people but what's very different from frankfurt is in frankfurt you cannot buy books yeah and here it's a huge market yeah yeah people tend to buy discounted books yeah and that that's a big difference so you're right it's a marketplace it's like a carnival on the one hand and but i think frankfurt is more like a mixture from the chapeau literature festival and then there's this our backbone is that the right straight where it's very quiet and all little tables no carnival at all so this is very different thank you so much thank you so much it's been a pleasure


Give me a warm welcome for the owner of SecureAgent Marketing, the owner of the Kodiaskins brand, the creator of 8% Nation, my good buddy, Kodiaskins. Good morning, good morning, good morning, good morning, you guys awake, you ready? Okay, I'm about to bring some energy into this place, you ready? Here's what I've learned. At conferences, the next morning, day two, beginning of day two always has the lowest attendance. Winners show up though, am I right? Give yourselves a hand for showing up today, okay?  Who's okay with that this morning, okay? Who's okay with that this morning, who's okay with that this morning? I'll also know that when speakers ask someone to raise their hand or talk, like I even feel bad I was in the back of this thing because I'm normally sitting in front row and standing and clapping for every speaker, right? If you struggle with this, okay, you will struggle with everything else I talk about today, okay? So, and the more engaged and focused you are, the more energy you give me, I promise you, the more I will deliver and the better I will be, okay? So who's ready for that today? Okay? Here we go, okay? Here's a QR code on the screen. We have a event called the Business Expansion Workshop where we spend multiple days going over finding good people, hiring, interviewing, onboarding, training, day-to-day operations and this entire PDF is right there for free. This is our entire Kodiaskans onboarding system, okay? Because what most people need, people don't really need money because when you get money, you get complacent. If you were only showing up to get money, right? Most people think that businesses build people. Who at one point or another thought, dude, I can drag anybody's success, man. I can make anyone successful, right? Rich and I have probably have that in common. I can help anybody make sales. You can't. What really happens and what I've learned is people build businesses. What I'm going to talk about is how you need people to start to blow up what you're doing. Most valuable thing you can do is surround yourself with incredible people, okay? The gentleman in the back getting me on an Instagram story right now. His name's Andy. He's my COO. Okay? He's been with me for just over two years. He was after, before, after you were hired with me, you were offered a coaching job with Villanova, before or after. Before he started with me, he was offered a coaching job with Villanova. He chose me. That's a pretty freaking cool feeling. I want to ask you guys, okay, if you're putting that predicament, are they going to choose you?  If you ever want, for example, I'll tell you why you would want to scan the QR code and grab this for free. If any of the following is true, who would like to own multiple companies? Who would like to have multiple companies in multiple buildings? Who would like to have over 100 employees? Who would like to do over $13 million in revenue this year? Who would like to buy a storage facility right behind your office? If any of those things are true, I'm going to talk about it today because that's exactly what has happened over these last five and a half years of putting out content on YouTube and the last three and a half years of actually adding people. August of 2017, I had zero team members. Now we have over 100 in Springfield, Missouri. It isn't me, by the way, okay? You get the culture right. You get the people right. And before you know it, anyone will be attracted to what you're doing, okay? So today I'm going to give you five steps. So if that's true and you want the whole onboarding system and you ever want people, okay, because really what I've learned is I coach a lot of people that earn $200,000 to $600,000 a year, and they pay me a lot more than I'm going to even say because some of you would be like, dude, that's too much, okay? But they still do it. I coach a lot of people between $200,000 and $600,000 a year, and they all tell me the same thing. I'm tired of doing it all. Who else in the room is a little bit tired of freaking doing it all? Okay? It doesn't mean you're lazy if you don't want to do it all. There's still things you need to do. For example, here's a task I want you to do at some point today. There's certain steps to this. I want you to write this down.  I want you to organize those from one to 10, from the most productive, the highest productive to the least productive, from one to 10. Then I want you to eventually try to delegate the bottom seven and only do the top three. Who thinks you would drive more revenue if you did that, by the way, okay? Who already got their money's worth, right? All right, thank you for having me. Appreciate you, Jeff. Okay? There's three things I focus on every single day. Building revenue, promoting brands, building relationships. That's it. I have a team of people to do the rest. There's also five things that I'm going to just share what has really shifted me because January of 2018, I came alive. And the last three and a half years, I've been a different Cody Askins than the 27 years before that. I'm old now, I'm 30, okay? I'm a different CA, if you will, these last three years. And it's because most people operate a business like they're an amateur. I want to go pro. Professionals run a business like they're serious about running a business. The number one thing you do when you're operating a business is what? Drive revenue. If your revenue is not going up, something's wrong. Like if our revenue is not going up on an organization, I am looking to see who do I need to fire because somebody's holding us back. Maybe it's me, maybe it's somebody else. But I can tell you, the number one thing you can do to help a company is to drive top-line revenue. Everybody's so worried about expenses, right? I spent over half a million dollars on the Apris Nation Conference in 2018, lost $200,000. And some of you're like, dude, that's nuts, that's insane. That's the single best business decision I've ever made. At some point, we got to go pro, right? It's a difference between being serious and being casual. Who wants to be serious this morning? Who's going to start after this? Who's going to start to get a little more serious in 2021 simply based on what you've already heard this morning? And I haven't even gave you anything yet.  Every single morning. Number one, okay, I'm going to give them to you right now. If you want to be successful, if you want to get better, if you want to level up, you'll write these down and you'll do them. Number one, I'll wake up before 6 a.m. Every single morning. A lot of days I don't feel like doing it, right? By doing it, some of you are like, that's pretty easy. Okay, good. You're with me so far then, okay? Number two, I get a workout in or today a basketball game, okay? Which is a really good workout. I got need in the thigh and I got a dead leg and I'm like limping around the court out there, okay? But I'm like, I can't quit. Okay, that's number two, okay? Get a good workout. Why? Because energy matters. When you are in cells and you have people, they're not really selling insurance. They're selling passion. They're selling conviction. They're selling them. They're selling a relationship with the prospect. They're not really selling life insurance. That's just the product that someone buys because they like somebody. My energy has to be right to start my day. Who believes if you got your energy a little higher and a little better and a little more right in the morning, you would have more successful days, okay? We only get so many successful days, by the way. I'm 30 and I'm running like I'm 82 because I'm like, dude, I have so much I want to accomplish. Which brings me to step number three, which is to write down my goals every single morning. If there's one thing you take away from this entire weekend and you actually implement one single thing, that would be the one that you have to absolutely implement. I can tell you everything I've ever written down, I eventually achieved. Because I am tricking myself as if it's already happened, okay? You cannot hit a target, you cannot see, right? Here's some of the things I'm writing down. I don't mind sharing them. I share them on YouTube all the time. I write them down every day like I know them like the back of my hand, right? Like I write down that I am the number one public speaker in the world. After Peter Shankman last time, I'm like, I'm not yet, okay? But I'm gonna work on it. I got a long way to go. That's why I'm like, please record this so I can watch it and I can learn and I can get better, okay? Number two, I write down that our two sales teams sell over a million dollars every 30 days. We don't yet, about 60, 70% of the way there, okay? So maybe I need to raise it even higher, right? I also write down, my wife wants a beach house that we own a beach house, a jet and a helicopter. Some of you are like, dude, why the helicopter? Why not, right? I don't know, okay? I also write down that we have a four story glass office tower in Springfield, Missouri, with a helicopter pad on the top. And a big room like this to train and do events and conferences, right? I also write down that I got into real estate and own over a thousand units of apartment buildings and I've raised over $100 million worth of capital. Because I eventually wanna get strong in the real estate space. Some of you are like, why?  True or true? So why not, right, okay? Also, I write down that we do over $100 million in revenue every single year. I write down we have 50 sales people in the office and we only have 20, right? I write down that I'm gonna help every insurance agent in the world. Why? Because it keeps me humble and it keeps me focused on what I'm going out to do, right? I have a question, okay, which will lead me on to my next point. Who saw me before you came to this event? Somewhere, online, whatever, okay? Look around, keep your hands up, look around, okay? Does it help to get attention or does it help to get attention, okay? It does, right? Daily Power Five, I gave you three, write down your goals, okay? Four, I'm learning and listening to something to soak up and to get me better every single morning. Like, right now, every time before I go speak, I listen to, there's a playlist on Spotify called TD Jake's Motivation. And the very first one at the top of that playlist is called A New You. And I listen to that every single morning. Why? Because I got a long way to go. Who wants to find another gear, right? Who wants to level up? Who wants to get to where, dude, I'm better this year than I was last year. Okay, and number five, there we go, there we go. I love that, we gotta bring, let's bring some life in this place, why not, right? Okay, ain't sure it's gonna have to be boring, okay? It always has been, but I don't mean that to stay that way, okay? And fifth, I finish every shower with a couple minutes of ice cold water. Some of you are like, all right, I'm done, I'm done listening to this dude. He's completely lost his mind, okay? And you're right, I have. Why? Because it wakes me up to start my day. But even more important than that, who believes you have to, the successful people do what unsuccessful people are unwilling to do? Who believes that, okay? I do that because I know there's gonna be things that I have to do every single day that I do not wanna do. Like, who loves cold calling, right? Like, let's keep it real, nobody. When I got started in the business at 20 years old, I was selling final expense life insurance, cold door knocking, no leads. And I was 20, and I was in college, and I was playing basketball, full time. And I earned $117,391.13 in my first eight months. Why, because I decided to take it freaking seriously. Cold door knocking. Like, I'm probably, I may be the only person in the room that's like, do I could go out in Austin for the week and make 20 grand cold door knocking? No question about it, right? Let me think it's weird because of COVID, the mask and all that, but I don't care, okay, I don't care. So number five is the cold shower, because there are things that you have to do every day that you don't wanna do. So I start my day off with something I don't wanna do. And you better believe it. Every time I turn it to cold, and I'm like, oh, it's freezing. Who's gonna do those five things to start your day every day, okay? For some of you, you're like, I'll do the first four. I don't know about the fifth one, okay? We can keep it real, you can be honest, okay? Here's what I wanna move into. I wanna move into how you can start to expand what you're doing. I'm gonna share what's happened to me and the five steps that I've followed the last three and a half years to start to build an empire in Springfield, Missouri. And ain't no empire yet, but I promise it will be. And there ain't nothing wrong with that. But I gotta see it first, I gotta believe it first, I gotta set my targets first, and I gotta go all in first, okay? Who wants to wake up in 2022 and not recognize the current you in 2021? Why not, okay? I can promise you, if it can happen for me, if it can happen for all the other speakers, it can happen for you too. The number one thing that people struggle with, by the way, the number of business owners struggle with, salespeople struggle with, entrepreneurs struggle with, speakers struggle with, humans struggle with. The number one thing every person on human, every human on planet Earth typically struggles with, personal confidence. Personal confidence is the difference maker between someone that is getting out and doing what they need to do and they're more successful than those that aren't. Who has the guts to be honest and say, you know what? My personal confidence could use a little boost, okay? I'm telling you, there's been plenty, and trust me, I still have, every time before I come up here and speak, I have doubts.  Every time I come speak, someone asks me the day after you speak and I'm like, probably 20, 25 events a year, okay? When I was 10, I watched my grandfather as a Baptist pastor. And at 10 years old, I said, I wanna be a public speaker when I grow up.  And to go there, you gotta go there. To actually go there, you gotta go there. A lot of us are not going there, but you have to go there for you to go there. You follow me? You have to go there for you to go there. So I'm gonna share five steps of how we have took a company from zero people to multiple companies, multiple buildings in little Springfield, Missouri, so don't complain about your area, okay? I hear that a lot too, to eight figures in 2021. Step number one, you must get known. You must get known. Who thinks it's actually gonna hurt you if people know you? Nobody, because it's never going to. The number one reason why, like for example, J.T. Justin Thomas yesterday was talking about video, right? And given you the actual formula to go and do video, most won't do it. Why? Personal confidence and they worry about what everybody else thinks when they put out a video. You have to stop caring what other people think. That's a limiting belief that is holding you back from taking that next level in your life. At some point, you gotta burn the bridge, you gotta become a pro. Stop treating this thing so casually and freaking go for it. And if it means doing a video every single day, one a week, three a week, whatever. I'm not saying that's what it is for you by the way, okay? One of the best things we ever did was start a YouTube channel December of 2015. Because now we have, as of yesterday, we have 36,000 insurance agents that subscribe and watch our content every day, right? Before today, who has seen our YouTube channel? There you go, okay? And trust me, they're not the best videos in the world. Majority of my early videos, freaking horrible. Go watch them, we can laugh together. But the difference is, I did it. Differences have put myself out there to build something special. Step number one is you must get known. It's never the best product or the best price. It's not, it's not. Everybody always thinks, man, I gotta offer the absolute lowest price every single time. And if you have the ability to and you want to, go for it. You know who actually shops? Coverage? Agents. Prospects aren't freaking looking around shopping everywhere and saying, okay, that one's 13 cents lower. But they got a B plus rating, ooh. You will always know more than they know. Step one, get known. Who believes you can get a little more known this morning, okay?  Step two, I'm hydrating and recovering from basketball this morning, okay? So bear with me. Step two, once you get known, you will start to attract people. Because again, what do you need to build an incredible business? People. Because people build, people build, people build. I'll wait, people build. That's right, people build, people build. You guys still with me, people build. Do we need to get up and do some jumping jacks? People build. All right, there we go, okay? People build businesses. So what do you need? You need people. Or you're gonna be like 20 of my coaching clients that are paying us 25 to 36K a year. And they are making $300,000, $400,000, $500,000 and they're doing it all.  Nothing wrong with that, but at some point you need people. You can't do it all. The toughest thing for me to do was to like, I'm a little bit of a control freak, okay? I don't think micromanaging is that bad if it works, okay? I just don't. For me to relinquish control and actually delegate, that's when everything started to change. Because I was sitting with a gentleman that had $170 million company, okay? If a guy owned a $170 million company said for you to do something, who would listen and actually do it, okay? Luckily, I did. You wanna know what he said? I would hope so, right? You got $170 million company, okay? $170 million in our company, we're sitting on the whiteboard and we're whiteboarding all my different companies, organizational structure, all the different people. He's like, okay, who does this? Me, who does this? Me, who does this? Me, who else is like, okay, I know this feeling. Who does this? Me, who does this? Me, who does this? Me, who does this? Me, I'm like, he's like, why? I'm like, cuz I'm the best at all of it? Wrong answer by the way, okay? Stupid, he's like, that's your problem.   The moment we actually started to delegate and to add incredible people to the team, everything started to change. Now, when we talk about step number two of attracting people, you will also attract a lot of the wrong people by the way, okay? So you gotta weed those out. That's what Andy does. I'm like, hey, we wanna partner with you in some way, all right? Are they like, good person? Are they just trying to ride on my coattails? Can I trust them? Are they ethical? Are they honest? They have high integrity, right?  Most ethical, hardworking individual I've ever met. That's the example I have every day. I tried out working, I still can't, I just can't, I gave up, I'm like. So step two, attract people. Question is, are you attracting people? Are people attracted to you? Are you like a magnet? We have people right now in California, Indiana, and somewhere else that are Utah, I think, that are considering moving to Springfield, Missouri to work for us. That's ridiculous, but I love it. Step number three, hire up. You can have a big team and a lot of team members, but if they're bozos, trust me, it's going to hold you back and ain't going to help. I've had plenty of losers on my staff, never again. That's right, there's one question Andy asked himself before he hires every single person. I tell him, ask yourself this one question before you hire anyone. Do they make our organization worse, the same, or better? If they do not make us better, do not hire them. I'm not going backwards. And when you're hiring up, you need the best people on your team. Like our video guy who's not here with me right now, because we got plenty of video, but I should have brought him anyway. He's winning film festivals in Missouri. We got the best videographer in the state. Hands down, no question about it. You're like, well, why do you need that? Why not? Is it going to help the brand or is it going to help the brand? Is it going to cost me some more money? Yeah, but also a loser is going to cost me even more money. True or true, so hire up. You must hire the best people and when you attract people, start to weed them out, right? Like there's several things that we look for. The first interview question that we ask when we're bringing someone on board, and we never hire someone in the first interview, by the way, okay? If you do that, please stop, okay? It's not smart, it's what I used to do, and it's really bad, okay? You also learn, Zach and I were talking about this at lunch today. There's visionaries and there's operators. I'm a visionary, Andy's an operator. I create messes, he cleans them up. If you're the visionary and you don't have anybody doing that, then nobody's cleaning up all the messes.  Cool, you're hired, get on the phones. That's how most people, that's how most companies hire people by the way, and it's a joke. It should be a privilege to work for your company. We will go through 90 resumes before we even hire one person. Why? Because we wanna hire up. Number four, you must know your numbers. You must know your numbers. First interview question is, actually that's funny, I didn't even tell you that, good, thank you, okay? Now, I can relate to Peter, by the way. I don't know if I actually have ADHD, but I will see a squirrel and run, okay? Guaranteed, guaranteed, okay? What do you know about the company? Trust me, if they do not do research before coming to your office, what do you say, right after that, they say, no, I did no research? Thank you for coming, you're not a good fit. Why would we waste 38 minutes or 62 minutes with someone that didn't know research on you when they came into your business? That's dumb, because guess what? They are, we can all say it at the same time, they are, search with an L, they are losers and lazy, okay, either way. I'll take either way, okay? They're definitely lazy, right? Totally, because ask yourself, if you were going to a company, would you at least look them up? Raise your hand if you would, okay? Then don't hire people that don't. You guys are getting excited today, okay? Number four, know your numbers. We do a monthly profit and loss on every salesperson every month. Why, because I can take this serious or I can take this casual, I can be a pro or I can be an amateur. And I'm guessing you guys want to be pros today. Trust me, I'm no better than anybody else.  But you got to put yourself out there and take some risks to learn, don't you, right?  Trust me, it's going to happen. The more mistakes, the better, the faster you learn. We do a monthly P&L on all our salespeople because I know exactly to the penny how much money they made me. Why, because they're not making me any money then it's time to what? Fire them. 100%. It is a privilege to work at Cody Askin's Enterprises. 100%. I'm not saying we're better than every other company in the nation but I believe in Springfield, Missouri, we are the best to work for and if you don't believe it, you're probably not. Indeed called Andy the other day and because we actually don't spend money on Indeed and we still get plenty of applicants, it's kind of funny, they called us and they said, Andy, I don't think you guys know this and they said improve by the way. You are number one most clicked job post in Southwest Missouri over companies like Lazy Boy, Chick-fil-A. Who else Andy, what were the companies I'm missing? Bass Pro Shops. Some of you are like, I don't believe you. He's got the proof cause I didn't believe it either, okay? That was ridiculous, I'm like there's no way. Wouldn't you like that to be you? The question is why not? When you start to know your numbers which brings me to number five, you can start to actually think bigger and start to scale something special. You need people to scale anything. So when we talk about thinking bigger and actually scaling, when I know my numbers, okay, let's see, let's play classroom for a second and see what you guys would do, okay? We had 20 sales people in our office. How many of them were profitable last month? Say it again, say it again. Say it again. Say it again. All of them. So what should we do? Hire more people. True or true? If they're all 100% profitable, now some can be more profitable and they need to get their act together. However, if you make money on every single sales person you have, I'm like, dude, why don't we have 50? Why don't we have 100 in our office? I'm gonna give you some of our schedule to close out because it's the most important part of all of it. Every single day, okay, if you ever come to our business expansion workshop to scale out an actual company and one of the things we do is we come and we tour our campus in Springfield and we have a new building that we just moved the marketing company into. And every single day, two of the companies, CA and Scragent Marketing, kick off their day at 8.30 with an entire company meeting. 60, 70 people all getting together to kick off the day together at 8.30. You wanna know why I implemented that and started doing that? Because people were showing up late. It's awkward to show up late in front of 70 people, isn't it? I'll put a stop to that. You guys see how many people show up late now? Zero, or they're like, Cody, I'm so sorry. Because it's obvious, I'm looking at them. And I'm like, go talk to Andy, I'm not the COO.  That ain't for me to do anymore, right? So 8.30, full company meeting, 8.35 to 8.50, we do sales training with me every single day, all 20 sales reps. We also have a CA sales system that you could plug a whole team into. 8.50, we have our Scragent Marketing Directors meeting. While I'm in that, our salespeople in both departments are role-playing from 8.50 to 9 o'clock every single day. You may think role-playing's cheesy. You may think role-playing sucks, right? But role-playing works. Role-playing makes your people better. You do not wanna practice on the first call of the day, am I right?  And most of us are not, Danny Ray, yet, okay? 9-11, we do a 9-1-1 CA operations meeting.  Yes, why?  In the 9-11 meeting, Andy goes around the table and asks every single person, what are you doing today and what's your deadline? You do not work for me, unless I know what you're working on. Why? Because that's dumb. People just shell out money and pay people and hire people and spend a bajillion dollars on payroll and all this stuff. For what? Like between SIG, S-A-M and CA, we spend three quarters of a million dollars a month before we make any money. $750,000 a month in expenses. And I want it to be more. Why not? Because guess what? When I wake up, okay? When I wake up June 1st, 2021, and I've got to outpace three quarters of a million dollars, you think I'm gonna act casual or do you think I'm gonna treat it like a professional? Like that's the kind of stuff we're talking about today.  They don't, right? We're not all freaks like Anthony Martin, okay? Like we're just not. I didn't get into, I mean, because literally, here's why people create a business. Most people don't know this. Here's why people, I'll close in one second. Here's why people start businesses. People start businesses and a company for one reason. So that one day, it operates and pays them whether they are there or not. That's the only reason anyone ever starts a business. They may not know that's why they're starting the business, but that's why they're starting the business. Like if I wanna go to Hawaii for a month, I can't. Do I want to? No, because I'm freaking obsessed with what we're doing. I would be calling it every day. And we're still in growth mode and we're still a long way from our potential. And guess what? So are you. Who's got another gear? Who's got another level? Who's thinking a little bigger? Who's ready to scale? Who wants to add people? Who wants to blow this thing up in 2021? Who wants to look back in 2022 and say, dude, I don't even recognize that person from 2021. It's up to you. You're the secret sauce. You're the secret weapon. The better people are around you, the better you will be. Guess what? It's time to build a real business. Grab the QR code, get the onboarding system for free. You guys are amazing. Let's rock and roll. Appreciate it. Hey, if you enjoyed this, I got another one, you're gonna love. It's right there. Click on it. See you in there. You generate a ton of inbound leads from social media, from Facebook, organically, like referrals friggin galore. You are the king.


So welcome students and panelists to another in our series of panel discussions at the Science Circle. Today our topic is the Internet. With allegations of hacking, disinformation, troll farms and the like, being implicated in Brexit, and the Mueller investigation of Trump and Russia, I think everyone is recently more alarmed at the potential for evil global Internet. So let's take a hard look at it. We have a great panel of experts to enlighten us. Dark Eagle Darkstone. I believe sitting here in the middle. Myron Curtis has taught cybersecurity at Dubuque College in Northern California. Third on the California Cybersecurity Task Force to make recommendations to the governor's office. He has managed and repaired computer networks certified in a number of programming languages. And Dark Eagle is interested in cyber hygiene, since we are all connected to the same Internet. So if one person has a compromised system, we are at greater risk. We also have R. Sam G., who goes by Sam. He teaches computer science and cybersecurity at St. Mary's University, and has performed cyber security assessments and application testing for the Center for Medicare Services. And also has a background in sort of industrial or corporate cybersecurity. And finally, we have Bill Youngblood, who is a Vic over there for this from me. And Vic is just an all-around smart person who knows a lot of things, and he's kind of helped us keep things real. And maybe kind of be our color commentator to help us kind of digest. With that introduction, I would like to... Oops. Did I lose Dark Eagle? Did someone crash? Let's see. Okay. Well, thank you. Oh, here he is. He's come back. So that was pretty quick. Bear with us. Technical problems. Oh, thank you very much for letting me know. Is this better? I think my microphone might have been too far from my mouth. Okay. All right. So just to kind of restart a little bit, our panelists are Dark Eagle Darkstone, Sam and Vic, each of which brings a unique perspective on the issue of the Internet and cybersecurity. If Dark Eagle is ready, I would like to let him make the opening panel remarks. So let's hope that that's going to work. It should. Success. Yeah, you can hear me. Okay. Good. Okay. So the reality of today is that we are all connected to the same Internet.   Oops. We lost voice, I think. Did you lose my voice? There. Now it's back. So the quick recap is that with all the matter going on and the hacks, the question is becoming more and more important. Who's actually viable for any losses that occur? You know, it's entirely possible that someone might actually get sued because somebody using the computer system, even a friend or even on their own network, managed to test and making up for it. Okay. Just continue, Myron, that's fine. Okay. Anyway, it's entirely possible that you could get sued if something to do with your computer system has contributed in some way to causing somebody else a loss of some kind. It could be financial. It could be emotional, you know, and it could also be the case of businesses if they lose a lot of money and the attack occurred from a coffee shop somewhere. The coffee shop chain could also be held viable because they did not practice due diligence. So the California Cybersecurity Task Force, trying to find a way to make people aware of this without actually threatening them, came up with the term called cyber hygiene.  So it's still in the works and they're introducing it through the community colleges first, but it is something that's going to go nationwide, possibly worldwide that we start teaching people what the basic elements of security are so they can be practicing some due diligence. You know, for example, they really need to have some kind of antivirus. They really should stay away from certain parts of the internet and the dark web, just as we should probably stay away from dark alleys in big cities. There's also the possibility that they need to have a good firewall. They need to understand how to configure their routers or at least there needs to be a pre-setting on the routers that's kind of like a secure profile and people who are more advanced. For example, people hosting virtual worlds and have to have a lot of ports open on the routers can create a custom profile perhaps, but it's really becoming a very important question. You know, how much liability an individual shares with the amount of malware and hacks that are going on? So, yeah, that's pretty interesting. Well, actually, before I sort of get into my questions, let me continue with our panel commentary and then I'll have a chance to chime in. Okay, thanks. So, Sam, would you like to make some opening remarks? Yeah, I totally agree with that. One thing I found, I consider user awareness. You get that kind of training to everybody is important. So, they understand the risks out there and how to protect themselves from it and what not to do out there. I think that's the most important thing. I consider the Internet the Wild West. There's so many actors out there trying to collect data on you with fake news that it's kind of important to get the people up to speed and understand the Internet and what's good and what's bad and where it's dangerous. Yes, that completely makes sense. And, Vic, what's your perspective? Sure, okay, first real quick question. Is this just an introduction or would it be a good time for me to talk about the note card? You are welcome to get into the note card. I think I'm ready to kind of get into the weeds here. So, let's go for it. Okay, to my left, my avatar's left, you'll see kind of a little spiral thing that's taller than the chair. If you click on it, there's a note card that I'm essentially going to be talking about that. Background wise, I don't have the credentials in this particular field. I do in computer technology in general, but I did start our cybersecurity program at a university, so I'm versed in what kinds of things go into it as well as taught a course in personal security. It's interesting you mentioned liability. Let me bring that up in a second. But most of us have spaces that we think of as home or office or a vehicle where we kind of go to feel safe and comfortable and so we can let our guard down against potential hazards that we face on the outside. And the steps we take to secure those spaces depends on one, our view of the worth of what we have or ourselves, our view of other people, and how we understand our environment. So, let's take one side.  You may feel that maybe you don't have enough or I mean, excuse me, that you may not have anything somebody wants or that the people around you are mostly honest, that your surroundings are safe enough. I've been to small towns where they leave their doors open or their doors unlocked. Same thing with your cubicle if you're working there or an office.   So which of these scenarios describe cyberspace? Well, both and neither. So how is that? Let's take a look at some realities. So far I've just been talking about physical security because that's what we are familiar with. And even in a perfect world you still need some sort of physical security. I mean, besides the social norms, is you wear clothes to keep yourself warm, you wear shoes so you don't hurt your feet. And you also think about safeguarding, you should also think about safeguarding your smartphone and your laptop in the same way. I mean, if it drops, it's the same as if somebody took it, if it breaks and doesn't work. Or temperature is extreme, leaving it in a car would be the same result except people wouldn't have the data but you'd lose it yourself. And so you take care of, the same thing with you is you take care of your physical and mental health that you work properly. And since the data on your smartphone or laptops are more valuable probably to you than the device itself, I'd recommend that you copy the important information to another device and store it in a safe place other than on your device. In other words, if the device gets stolen, well then your backups get stolen too. Although I do both myself. Now that place can be physical, like a storage device, someplace that you have in another area or it can be virtual like an online service you trust. So now let's, that we've talked about physical security, let's talk about a data security, let's talk about cyberspace, because that's something that we don't, aren't as familiar with. The weather you're lying in bed, being a friend on your smartphone or you're at your laptop online at work, it's very easy to think of yourself because of the physical groundings that's just you and your computer, but that's not really the reality. The moment you go online, because of the nature of the internet, because of the nature of the internet, it's as if you just walked outside a hotel on a busy street and stepped out of your car into a shopping mall, is that there are places that are familiar to you, but you cannot know who's around, you're what they want, and that doesn't mean you have to be paranoid, just aware of what we used to call street smart about your surroundings. It's the same thing as if you were a tourist and you're traveling in Rome or in other parts of the world. So let's look at some examples of what I mean. Well, the first thing is that people divulge a lot of information about themselves on social media because it seems like well, that's a safe place and I've got just my friends and it's just me and my computer and their computers, but every social media site, every website, every search engine is a business. But what do businesses want? They want to know about their customers. They'd love to know as much about you as possible so they can target you for things and services to buy. And the more you know about you, the closer they can get to discovering what they want. Well, probably here also. So it makes good business sense for them to ask you as much information as you'll give them. So they ask you for your name. Okay, you think? Well, that sounds reasonable since a lot of people know your name. Yeah, but do you really need to give them your real name? You know, in Second Life, we used to, except for the people that are actually presenting, most people go around as avatar students. Business really need to know your full name. That's often why I just use fill because then I know whether people are selling my date if they come up with fill or fill up or middle name or other things like that. What if they ask for your middle name? As I mentioned, do you have to give them that? Now, what about your address? Well, okay. I guess they need that for billing or something. Of course, this is all what you say to yourself. But really, could you give them a post office box? Like I often have a post office box because that's where I send stuff rather than a real address perhaps or a business address instead. What about your birth date? Why? What do they really need it for? And do you have to give them your birth date? Is it just so that they can make sure that the decisions you make are legal? In other words, if you buy something, if you contract something, well, fine. But do they really need the correct day, month, year? I mean, everybody? Oh, yeah. It's online because of two things. One, you've given it to people. But the other thing is because sometimes people divulge it to other people, even legitimate places or they, that sort of thing. But why should you have to do that in Facebook? Why should you have to do that in everybody given their all year information that's correct? So what about a personally identifying number like a Social Security number? I had a student the other day that filled out a form and it said, Social Security number. Well, we haven't actually, it was a very, very old form from the 90s and we haven't asked for Social Security numbers a long time, but there they had Social Security number just like, you know, whatever. What is a business or a person really need to know with that number? I mean, there are some people that need to know that, but you need to be smart enough to know who needs to know a number like that, which represents you. Okay, so now think about it.  But what do you really need to know to take money out of your bank or use your credit card or assume your identity or to use your computer without you knowing? So I'm not saying that there's not any perfectly good reason for some businesses to know this information. There are some that do, but would you tell that information to a stranger just because they walked up and asked you? No. So why would you click on a link on an email from a stranger no matter what the message said, no matter what the message said. Maybe the message looks like it's coming from a friend, but if it sounds suspicious, it only takes a minute to contact your friend and see if they actually sent it. Would you stand in the middle of the store and shout that information out? Well, probably not and yet there are many people who are willing to give that information out to any business, any person who asks it online. Where do you work? Sure. Where did you go to school? Why not? Where are you right now? Which also means by the way that you're not home for anyone that knows. Absolutely. Your favorite color. What do you like to watch? What did you do last night? Who are your friends? If I want to find out somebody like my students, I can go to any website and I can find out way more about them than they would be willing to tell me under torture. And so can employers, by the way. And that's one of the things they do. So now let's go back to you and your computer.  It's not just you comfortably in bed with your phone. You may be perfectly safe.   They've got their own business going on. They don't care if you're there. You're not really that important seriously. But if you're talking to your friends sitting next to you or online a world away and you give out some important information about you or what you're doing or most people won't pay attention. They'll forget. But if you drop your wallet or you leave your purse or your phone sitting there most people will point it out to you and help. But not everybody. There are a handful of people who are not so honest or respectful of you or your things. So security really you have to take it important because of the small number of bad actors out there. And also because like we were saying about liability is this is the one place. This is the one place. You may not be able to contribute to the next discoveries on Mars or the common DNA as we're talking about. But you do hold the keys to the safety of yourself to your friends to other people online all of that. And that's very interesting. So you have just as much power in many cases as those people just as much responsibility. And that is cyber space. That's cyber security. Now I'm not saying that cyber space is a paranoid world where you should never leave your room or vehicle. But it is a crowded city where you should safeguard your values, be aware of your surroundings who might be around you at all times. That's just common sense. The common sense is not so common. And it's very easy to delude yourself that it's just you and your computer. Most people are honest, even if they're not all nice and only a handful of people are dangerous. But it's for those type of people that you want to make it as difficult as possible for them to get the information from you. But like burglars, what's a burglar going to do? A common burglar will just try open doors and windows and they'll move on to the next house and they don't find one and don't know what your valuables you have inside. But if you already told them and they're determined it's going to be hard for you to protect them anyway. So you should copy them or safeguard them in some way. But the same thing applies online. So in conclusion for my remarks here, and I'm going to hand it over to the other others, is there's an old joke that I first heard in Africa in 1994 when I was in Somalia. And it goes like this. It's the one about the group of friends trying to outrun a lion. Well, one of them turns to the other and says I don't have to outrun the lion, I just have to outrun you. And that's reality. And that's just a part of living safely in the world and cyberspace. But I'd add one more thing though. It's not and everyone out for themselves competition like the so-called friends trying to outrun the lion. Yeah, that's the other one. It's the bear in the woods sort of thing. It's an old joke. When I was in Africa they were talking about lions because I was more real. So if the lion wants it can, now remember this is not everyone out for themselves. If the lion wants it can get everyone individually. So cyber security is more like all of us turning to face the lion together. Every one of us has to be aware, know how to secure ourselves, and by doing so we can all work together to make cyberspace a safer place for all of us. And that's kind of my remarks and I'd love to hear from the experts. Thank you. That was a fantastic overview, Vic. Dark Eagle what is your reaction to that? I'm in complete agreement with Vic. It's really difficult these days to preserve your privacy. I tend to joke around and say that you really don't have any way and probably haven't had for a long time but just as he mentioned with social media there are a lot of games and a lot of postings out there where they want to ask questions about you and if you think about the answers they're asking for those are the same answers that you would give say as your security questions to your bank or some other financial institution. So you really do have to be a little bit paranoid. Granted security professionals are supposed to be paranoid for everybody but that's only in certain situations. Everybody needs to basically wash their hands before they get on the net. Practice good cyber hygiene. Know where you're going on the internet. Careful what pages you open up. You know a lot of the browsers now have a nice little color change at the top of the browser if it's a secure site or if it's an insecure site. Pay attention to that. There's still a lot of websites that have a little padlock icon that show that it's supposed to be a secure site. But also be aware that just about anybody can put one of those up there. So it may still be a phishing website where they're trying to look like say your bank's web page. They usually do a poor job of that but you do have to take the time to consider where you're going. My common practice if I get a link in the email saying say that my PayPal has been compromised. I don't open that link out of the email I go to the web and go directly to my PayPal account to see what's going on and usually it's a scam. In fact I think there was only one time that it was actually something from PayPal. So be careful of that and also be practical. Know very well that there's no oil minister in Nigeria or anywhere else or their widow who's going to put a million dollars to let you keep the interest. Ain't going to happen. So don't even click on that. I actually did a trace on one of those emails which you can do. It's difficult but it's doable. I actually traced it back to Belgrad in Ireland where some of the Al Qaeda terrorists were being held at the time. So it makes you wonder it's one of the ways you were trying to raise funds. I actually sent an email to them. Go ahead. No just saying that's amazing. Yeah and there's a lot of things like that that are going on. But really it's a matter of practicality. It's a matter of being aware like Vic said where you are and what you're doing.   So the reality is you just stay out of sites that are dangerous but sometimes if you want to go there. At least make sure you're ready to accept the consequences. Well so how what I kind of want to talk a little bit about viruses. It seems to me that in the early days of the internet viruses were the thing that everyone was freaked out about. I kind of feel like nowadays you hear less about viruses. But you do hear more about malicious programs in email attachments. I mean that's how the John Podesta emails were hacked. Russia was an attack mail that had a malicious program that could access all the emails. Now is that considered a virus or is that kind of like weird sort of solicitations by Nigerian princes or this all seems kind of this sort of getting gaining entry by email seems actually kind of low tech to me are there malicious program tools that don't require that that are like really malicious that can just somehow get into the network can be loaded into the network by the originator without someone clicking on something.  Okay yeah glad to again you mentioned much about the email again if you go back 10-20 years ago the main attack vector was trying to go through your firewall. That the biggest threat to the internet and computers today is basically the people people not being aware or a cognitive of what can so emails become the bad guy to infiltrate your network use that as a method to actually load into malware to attack your computer and possibly use that as a jumping off in fact rest of your network I've seen so many times that the way that they actually got into a network was they sent an email with an attachment person clicked on that and it loaded a virus after that virus is low I'll try now speak up a bit so I've gotten all the controls down good the main thing that they can do after they get one computer compromised they moved through the network to find the jewels the gold in the network I've seen before where I had one person they clicked on something and they compromised their account they used that compromised account to go through the network find a in this case is banking one server they handled all the what do you call them money transfers and they were actually getting ready to transfer over a million dollars to a account somewhere in Hong Kong luckily we were able to stop them but again the bad guy is going to use whatever method works the best and the best target out there today are the people those people if they're not aware of what can happen they make the whole internet vulnerable so if you were to go to a malicious website how can a website infect your computer do you still have to click on a link or download something from the website simply opening the URL infect your computer how does that work what is the risk of going to an insecure website with a website the main thing is what they call it drive by in other words you just click on that link you open up that web page you didn't actually wind up using one of the scripting links download malware add additional grabbers or anything like that so again about different just have to open up that web page and actually start infecting your computer or also if you click on some link on a web page you can actually also download malware onto your system so again there's several different ways that guy is going to make use of whatever method is um yeah so so one thing I'm also curious about is it seems to me that some of the types of websites that one might think would be dangerous might actually be among the safest I'm thinking of like prominent porn websites or prominent gaming websites where you think there would be a lot of malicious actors there but I imagine that those types of websites implement very strong security and are actually maybe among the safer ones and it's the real dangerous ones are probably sort of obscure or sort of customize websites or something that you find on a on a 4chan thread or something like that would be more malicious am I off base about that well some of the porn sites again I'm not in favor of porn or anything like that but they are put together hacked together by internet so they're targeting individuals to actually so again even commercial sites have been compromised um when you talk to your news sites you know you always have those ads that pop up when news site didn't bother checking pop up ads to come up they allowed the advertiser to actually post the stuff themselves with no checks well they wound up providing a path for infecting customer computers so whether it's a legitimate site or not some legitimate site out there you need to be careful something looks malicious sounds too good to be true it probably is again being aware of what's out there and what can happen is very important to everybody um darkstone let me direct this to you what sort of um you what kind of a antivirus um products are good um you know do are they really effective at keeping up to date with virus threats um and um are are they is it really necessary for example to set up some kind of private personal VPN to really be safe or um I don't really actually completely understand how um personal VPNs work to access the main internet there's got to be some connection there that would still leave you exposed it seems to me could you talk about that a little bit sure um first of all as I mentioned in chat a lot of these sites are actually trying to not infect your system but blackmail you into buying stuff that you don't need by making it sound like you're exposed to viruses and then trying to sell you a fake antivirus which then downloads a lot of stuff to your computer and actually may cause you to buy stuff that you don't want but um the three best antiviruses that I have found so far is Norton's um and um McAfee and uh Microsoft security essentials and I've used all three I prefer an antivirus that doesn't take over the whole system and log things down but then I'm pretty savvy so I can control most of my own um activities I do believe that Norton's and McAfee do more for somebody than they need they tend to uh take over the system but some people would probably be happy with that and feel more secure they do come with a firewall they come with a few extra security issues or systems that you can use um and they're pretty good um stay away from Kaporsky unfortunately they used to be a really good company but uh it was discovered a few years back that they were actually uh an agent for the Russian KGB and so none of the government agencies are allowed to use them anymore and uh another one that I tend to avoid now is Avast used to be really good, lightweight and effective but they've gotten I don't know if somebody took them over or what but they've gotten really greedy and I actually suspect in some cases they may have downloaded malware to your computer but that's my personal opinion um the next stage is uh you know having a good firewall a firewall pretty much just traffic from going into your computer and certain traffic from going out of your computer uh it takes a little more effort to set it up properly you know you can combine some good YouTube videos on what to do but it takes a lot of thought too you really need to think about what you're running what you need to run and uh what kind of resources you need to access um and finally the the whole idea of VPNs were a great idea a few years back but um the the hacking community I guess you could say has found so many ways to circumvent them that nowadays most VPNs are actually considered to be a liability and people tend to you know avoid them which is a real problem for telecommuters because one of the big things that we need to do um worldwide is expand our ability to telecommute into work but that's a whole another topic um virtual worlds they really help with that yeah I agree with that I think virtual worlds are underutilized for that for sure um and very disappointed to hear about a vast I always thought it was good um I'm a little surprised that Microsoft and um ER are good now I'm a little enough to remember that uh you know Microsoft products because of their ubiquity um were just horribly prone to viruses so I guess it's kind of good to hear that they've really tracked down on that and beefed up their security so that it really is reliable that's pretty impressive when you think about it um you know Apple products were always considered to be pretty safe I think because they were less ubiquitous um and um so they were not as interesting a target as a target um is Apple still considered relatively safe compared to um uh machines that run Microsoft products um in my humble opinion there is no operating system or product line out there that is any less vulnerable to any other ones but um as you pointed out some product line some companies have a bigger target painted on them for example Microsoft simply because more people use them more financial institutions use them so the uh the gold at the end of the rainbow um is at least perceived to be bigger so there's more probability that they will be hacked hmm okay so um let's see let's see if we have any questions from the audience um uh let's see um lovely Cass asks about Linux um how does Linux stack up in terms of did one of the other panelists want to answer that one um definitely not an expert on the thing but I was just looking online uh one of them basically says you don't and the other ones say well um maybe you do so I'm not quite sure I'm looking for a little more information myself right now okay um I'll speak that on um again just like Apple uh the windows is the biggest target out there because you got the biggest user base but now you look at the different flavors of uh Linux or Linux getting more and more users becoming more there are malware again there's no one operating system out there but it does mean using uh uh Apple or uh Linux can be uh safer okay um now one thing I'm kind of curious about like I've always been a little bit suspicious about like buying an antivirus product um because I don't know I mean how do you know I mean sure you you launched the antivirus and and you a screen pops up and it you know it has all of these sort of progress bars that uh that start running so it looks like something's happening on your computer but how do you know that that's just not you know just some kind of animated screen and nothing is happening um um uh are there I guess maybe is there a resource you can go to that uh that sort of verifies that antivirus programs are you know what they say they're doing yeah they're actually a couple the sans institute does a good job of uh evaluating the different antivirus programs anti malware programs as well as giving you alerts of what security issues are out there right now and the national institute of security I forget what the T stands for it's a NIST also does that um okay cool maybe um uh offline you can provide us with um some links to those sites um that we can put on the science circle website or something good idea um alright let's see oh yeah linus torvalds um open computing um let's see comments uh let's see okay and uh vik linked to a um tech advisor article uh linux does linux need antivirus so um maybe we can also include that on our um science circle website these are great resources here being posted in ads um alright uh so maybe um why don't we maybe shift our focus a little bit here to um social media um troll farms um disinformation um it does seem to me that in addition to sort of the sort of technical security that we've been talking about really now um it does seem that the internet is providing um uh is just creating a lot of chaos around the world um in the way um uh it's really confusing people about how they can know what is really true or what's really going on um um you know uh the facebook has gotten a lot of um criticism for example for facilitating disinformation that led to a genocide I think and uh or was it barundi or mayanmar um so I'd be very curious to um uh just kind of open it up a little bit to talk about some of the some of the social threats about the interview um maybe vik why don't you um uh sort of address that a little bit if you don't mind well the big one of course in the news is ransomware and I'd like to learn a little bit more about that too because uh one of the I've been following the chat and one of the people we're talking about I think we should tell about being threatened um over online and uh she maybe that didn't mention ransomware but just essentially or maybe did but the idea was uh I'd like to learn a little bit more about that about ransomware about what you can do what you should do anybody be able to speak on that um I would be horrified to have to pay a ransom in bitcoin let me tell you that much yeah um essentially what ransomware does and you probably encountered this already is it loads a malware on your system that encrypts your drive or drives and um then pops up with a message saying you have to pay this so much money to get your data back and we'll send you the uh key to unencrypt your drives and then uh they tell you how to pay them uh a lot of companies and a lot of people have actually gone through and paid them because unfortunately they weren't doing remote backups or any other types of ways of protecting their systems nowadays the uh antivirus programs and several firewalls actually are able to detect ransomware and stop it before it can do anything um some of the drives are already encrypted and they uh been updated to prevent somebody from re-encrypting them but it's kind of a um how do you put this it's uh it's kind of a race where the good guys keep getting ahead of the bad guys but then the bad guys outrun the good guys and you know it's ongoing there hasn't been a a real good solution to stopping them the best thing you can do is have a remote backup so take the the data that you're most concerned about and put it uh geographically somewhere else on a different computer that you can recover it should your system be damaged um I actually learned this first hand because my house burned down and all my servers with it and uh I did not do a recent backup to the cloud so I lost a lot of data ouch um can a backup be stored in a USB or some sort of a detached device sure but uh I would recommend that the backup be kept away from the uh the house and make sure that it isn't actually plugged into the computer uh when you you know get ransomware actually I would probably make a couple copies have one locally so you can get it and then have another one off site somewhere if your computer is encrypted by a ransomware program uh do you just have to trash the computer I mean you can't reload your backup onto that same computer can you uh you could format the drive possibly um you may have to do a low level format which actually rebuilds the entire uh firmware or the drive itself that's hard to do it might be easier just to put new drives in reinstall an operating system and then um reinstall everything you have the machine itself shouldn't be damaged hopefully it seems to me that preventing um um a viral uh encrypting of your hardware would be easy for microsoft to defend against though I mean couldn't you just um include in the basic window software um a a prevention of encryption without some sort of password protected authorization or something and that would just block all ransomware that seems like a good idea and they may actually be working on that but um I don't know if that's happening okay one thing that uh you can do uh I recommend to all my students in that is you create two accounts uh when you initially get your machine you create that account that's an administrator account which allows you to do any recommend that you uh you're breaking up a bit okay uh see is that better keep talking better okay uh what you can do by using a um simply user account you don't longer have the admin privileges which makes it harder to install some this malware again you can use all your applications in that it's just you cannot install new applications as a user so when you need to go ahead and install applications you go ahead and log in as admin again it reduces the amount of uh uh getting infected by either ransomware or any other virus uh again there's no one why of um well there's no silver bullet out there's always going to be some way that the bad guys can just being aware and cautious it seems that um a lot of this um sort of um malicious um internet activity is being generated by you know hostile governments um I think you know North Korea and Russia for example are really um and have been for decades been you know really developing um uh very powerful malicious tools um and um and also being able to exploit uh the all of the personal information that social media companies are are gathering that combination of just vast vast amounts of personal user data combined with malicious intent and um and a dedication of resources to this problem um you know it just feels like some of these uh kleptocratic regimes have really weaponized the internet um and that seems like a a really uh scary and new kind of threat I mean it's almost like we are um at the beginning of a sort of cyber warfare that used to be the province of science fiction um I'd love to hear you all's um sort of uh what you all think is kind of going on um uh um uh uh uh dark eagle would you like to maybe um do you have any thoughts about kind of what you know what is kind of um what is the engine for all of these sort of new uh this new sort of weaponization of the internet that we're seeing well it's it's kind of gone through stages originally it was uh more of a status thing I hacked into this and I did that and then it's uh kind of evolved to more um financially motivated people trying to get money, social security cards, credit cards, things like that but you're right it has become more weaponized where um different agencies I won't say different governments necessarily have been trying to do things like um attack power crates and um their motivations are often like you said political um there may be other organizations out there besides different governments who are also involved in these kinds of attacks um and they are becoming more and more prevalent what we can do to protect ourselves is really kind of uh back to the race analogy where we walk down and try to you know protect what we have find different ways to do that while at the same time the bad guys are you know investigating and finding new vulnerabilities the whole problem with security in general is the fact that the good guy has to watch everything, every port on their router, every packet that comes into their system and try to protect against everything the bad guy only has to find one vulnerability and focus on that and find a way to get in through there so we're at a disadvantage to begin with right yeah it looks like Vic is typing Vic would you like to maybe comment in voice? yeah um did I have my typing? your cursor may have just been stuck in the chat window for all I know okay, in case yeah unfortunately see we're talking about these sorts of things but certainly the best learning tool is when somebody really does lose their data get hacked into that kind of stuff and then it's all of a sudden like yeah this is real okay but there's a lot easier ways to learn than school of hard knocks and so I'm hoping that some of the things we've talked about today will be taken seriously because even experts get have problems and it's not hard to do some of these rudimentary things yeah we have if you look at the world okay thank you you have different types of hackers you've got your nation states that are out there for the political or advantage or to take copyrighted information a good example if you look at North Korea and Sony they're upset with the movie interview which actually is a very funny movie by the way I recommend it oh yeah, yeah just because of that I had to go watch it but again it costs Sony tremendous amounts of money and you look at the Chinese who act as old tremendous amount of records on security clearance and you go to the terrorist organization they have their they want to put out there the other hackers like out there to make money then of course you've got your what we call script kiddies they're just going to download some simple program this to cause trouble so like I said before out west out there and you're going to have all kinds of different out too is there agenda that's interesting you're mentioning terrorism you know I remember a year or two ago after ISIS had been pushed out of Iraq into Syria and they were really on the run and I remember that they issued some statements to the effect that you know they sort of walked back their of becoming a new caliphate and now they were calling themselves the cyber and that they were basically relocating their revolution to the internet yeah and again that's a powerful tool to use for recruitment and brainwashing and so forth and the internet has been their main way of recruiting people especially here in the United States they've been using that extensively and they've been very effective at turning people that way so again internet can be used a lot of different ways for influencing theft there's a way of using the internet to gain their goals yeah I'm sorry to step on you there I think a tagline mentions Mr. Robot with Rami Malik of course who plays Freddie Mercury in the Queen movie but Mr. Robot maybe we should touch on that a little bit because sort of the premise at least of the first season you know where he launches a virus that clears everyone's credit to no one has any more credit card debt hope I'm getting this right which I think would be a fantastic idea frankly but but this is kind of an interesting premise of you know sort of a use of this kind of technology to foment sort of a social and financial solution maybe it might be fun to kind of speculate about what types of large scale attacks might be feasible with tools Sam or Dark Eagle do you guys have any thoughts about that maybe or even a Vic have you kind of considered what might be on the horizon there that would be feasible actually I was actually I was engaged with Syzygy there and a little talk about what we were talking about is that it doesn't is one of the things that we have not talked about in voice here and that's the idea of people intentionally disinformation we were thinking about that but the idea of people just kind of like like I think of it as a fly and you just tweak the fly and it buzzes all over the place and the idea is that people intentionally trying to tweak different sides or extremes of an issue can easily get people tied up in arguments and thinking one way or another because it's such a contentious world today and that's just as at least to just as many problems as some of the other stuff because you can convince people of anything because they want to believe it and so I think that's an important thing we need to talk about one of the tricky things with disinformation is that it's weaponized by both sides that is disinformation is real especially as mastered by the Russians who have been mastering this for decades to kind of keep their client states in a state of sort of information confusion they've been doing that for decades on the other hand knowledge of the fact that disinformation exists and is effective is being weaponized by the Trump administration to claim that any critical news is fake news and is disinformation and it cuts both ways and it's just super exasperating to sort of be able to be able on the one hand to be worried about disinformation and be super frustrated when people particularly cry disinformation for things that they don't like I'd like to make two points on this the first one is that these are all various forms of social engineering and social engineering is really the root of almost all malware and disinformation too and back during World War II there was a I believe it was one of the generals for the army that pretty much stated that whoever defines the truths for the nation controls the nation and that's what I think we're kind of seeing here in the United States and worldwide is that people are actively trying to control what the public is allowed to believe speaking of that if you look back again to World War II they've always been using what they call PSYOP psychological operations the internet is just a new path for people to do the same thing either through disinformation everything from elections on Sam talk closer to your microphone oh okay again you know PSYOP is a big thing out there and it's been for decades just the internet is just a new tool for performing it so we should carry this on in an upcoming event because we are kind of running past our time but it's fascinating yeah thank you Dark Eagle I was just realizing that we're a little past the hour here and we are straying a little bit out of our agenda but yeah maybe we can reconstitute this panel in a few months and maybe revisit some of these sort of somebody was saying what the origin of propaganda actually originally came in 1622 or whatever part of the it was a committee in the church called propaganda oh really fascinating yeah great content here from my chat well okay I think I'm going to seize this opportunity to exercise my executive authority as moderator and have our session here today to a close thanks everyone for attending let's have some applause for our panel members and thanks to all the audience and students here who contributed in nearby chat and maybe we can revisit these topics again in the near future with that I bring this to a close goodbye everyone and I look forward to next time thank you really enjoyed it have a good day yeah this was fun thank you take care and hopefully you will pass this along to others absolutely and feel free to linger and chat with our audience members and so forth again thanks to everyone thanks to our panel members for participating and for our students


Hi, everyone. This is Eiji. Today, I'm going to talk about web payments. Web payments is the name of WCC working group and a set of standard APIs that brings dedicated payment functionalities to the browsers for the first time in the history of the web. There are several specifications under web payments, but the two most important ones are payment request API and payment handler API. The payment request API provides a standardized way to invoke aversive-mediated low-friction payment flow on the web, similar to what users might already be familiar with in many native apps. The payment handler API allows payment apps to plug into the payment request API to enable form-free payments on the web. Here's how a web payment flow starts. A website invokes the payment request API. Customer's preferred payment app is launched inside a special model window. The customer interacts with the payment app to confirm and authorize the transaction. The payment app returns a payment credential that can be verified and processed. There has been some confusion between web payments APIs and wallet-specific JavaScript APIs. To clarify, web payments APIs are low-level web platform primitives that are WCC standard proposals. These are wallets such as Google Pay provide JavaScript APIs that can be built on top of the web payments APIs. Support for web payments APIs across browsers is progressing slowly but steadily. Today, as of Chrome, limited support is available in Safari, Samsung Internet, Edge, Opera, and Brave. Mozilla is working on adding support to Firefox as well. There are two ways an existing payment app can integrate with payment request API. The best option for payment app with an existing web-based flow is to implement the payment handler API by adding a service worker to their existing payment experience. A payment app that is primarily a native app can integrate with Chrome on Android using the pay intent. It's been a few years since web payments was announced. Some of you might be curious what's been going on in the meantime. The short answer is that we've been actively working on it. Recently, our focus has moved from trying to figure out how payment request API can be directly valuable to merchants to how the APIs can enable better payment app experiences on the web. Let me tell you a bit more about it. We started by focusing on making the payment request API directly valuable to the end merchants by including a payment method called basic card, which was designed to give merchants a direct alternative to form-based credit card payments. With basic card, customers can just select the credit cards stored in the browser to make payments. We've learned that building a compelling payment flow requires much more than just returning a credit card number. That's why we are switching gears to focus on enabling payment apps through the web payments APIs. This means freezing future development on Chrome's built-in basic card support for now, except bug fixes and eventually deprecating the support for basic card. Today, to complete a payment on the web, a user often has to fill a long form and follow multiple steps through pop-ups and redirects. Web payments APIs enable a much more streamlined flow where a user can complete all payments steps without leaving the context of the checkout page. For developers, building an equivalent payment flow requires intricate cross-site coordination using iFrames, cookies, and post-messages. Some of these mechanisms are being phased out by browser vendors, as they are also easily abused by trackers that invade users' privacy. The web payments APIs provide a consistent and robust alternative for managing such coordination, and we are working hard to ensure compatibility with the evolving web privacy landscape. Until browser interpravity is improved, we recommend that most merchants integrate with payment apps using their recommended approach. The payment apps will take care of leveraging that web payments APIs were available and appropriate, and gracefully falling back to alternatives elsewhere. Now, what's new in the web payments? Let me cover four exciting new functionalities today. Skip the Shit is a UX optimization that allows the user to skip directly to a payment app if there is only one eligible choice. This provides a more streamlined flow for payment apps that are launched from branded buttons. Delegation is a new feature in the PaymentHandler API that allows a payment app to provide all the information requested by the merchant, including shipping and contact information. Previously, this information used to always come from the browser. This enhances the capability for a payment app to handle the entirety of a payment flow. Together, Delegation and Skip the Shit enable payment apps to more easily transition their existing flows to the PaymentHandler API. Another experimental feature that I'm excited about is the Digital Goods API. It is designed to be used together with the Payment Request API to allow web apps to invoke billing flows provided by native app stores to provide in-app purchase experiences that are difficult to achieve on the web today. For example, the Digital Goods API can be used to enable payments for apps in the Play Store that use trusted web activities. Last but not least, we have made WebAuthn available in the PaymentHandler UI so that payment apps can use a biometric sensor to let users sign in or authorize payments. We also believe WebAuthn is a critical technology to enable low-friction payment authorization on the web and eventually repress today's browser fingerprinting-based solutions. We are actively exploring a tighter integration between WebAuthn and WebPayments. In this video, we have looked back at what is WebPayments, why has the focus shifted to payment apps, and what's coming next. If you're interested to learn more, we have recently published a new set of documents at web.dev slash payments. Okay, that's everything today from our team. I hope it's been helpful for all of you learning a bit about cookies, coupon crap, DevTools, user agent, referral, sign in, and payments. That's a lot, and we will continue to share more with you. Thank you for watching.


What's up everybody, Jason here for jasperjaysbrakes.com. 2021 Panini Daughters Optic Football, just sold out. This is a six box half case break pick a jeans number nine, all-card chip.  So if you have a little character set at the end of your name, that means you won those teams in a little pack filler. So Harry was right there, Anthony, Sean, Gordon, and Logan. Yeah, I just announced it, no time, you know? Yeah, you brought it down to three. All right, and let's open up the case. Hold on a second. Let me check this out. Check it out, check it out. All right, six on the left, six on the right. Let's see what we got here, right guys? Here we go. One, two, three for the left, four, five, six for the right, five. One, two, three, four, five, six. So we use these for a future break. All right, here we go, nice. Clint Portis to 125. Zach Wilson, global. Devon Kinlaw. Rondale Moore to 75. Little color match there for the Cardinals. Aaron Rodgers to 299. Another Rondale Moore. This time a little pink Velocity to 79. Red Hot Rookies, Trey Lance. Kevin Byard, Richie Grant. We have a Dakota Prescott, Little Dak Prescott, Black Pandora to 25. Marcus Davenport, Gifted Rookies. TB12, I bought a little Mythical. Nice one there for the Buccaneers Logan. Devonte Parker. J.C. Horn. Mack Jones. Khalil Mack to 199. For the Bears and Quinn Miners. They seem really quick. All right, next box. Felipe Franks to 179. My House, Dak Prescott. Anna Davis Mills to 125. Little hollow autograph for the Houston Texans. Houston's going to Roy. Emmett Smith, Pink Velocity. Anna Sante Samuel Jr., nice little blue ice. Color match to 15. Justin Fields, legendary logos. JJ Watt, little color match there for the Cardinals. Jamal Williams, Najee, Tutu Atwell. Brandon Ayuk, Greg Rousseau. And the champ is here. Levante David, 10 of 10. That looks beautiful. Buccaneers are part of that little Packfielder Logan, getting the Bucs. And a Mark Brunel to 199. Jaguar's. All right, Gordon just got two in that pack break, so Gordon leaves last spot mojo down to one left. So that could be our last break there, guys. I should be done with this a little after 10 o'clock, so that'll be our last break, one left. Who's going to sell it out? Okay, looks like it's done. Sold out. Glenn Portis to 299. Legendary logos, Jalen Hertz. Michael Carter to 99, little bit of a teaser for the Jets, Jets, Jets going to Sean Matic. McDaddy Jones, Andre Sisko to 199. Dion Jones to 299. Trayton Smith, TJ Watt, number 250. And a downtown Troy Palomalu, number to 25. Black Pandora, man, it looks sweet. And that is Steelers Gordon Phillips. We've got the Steelers in the team pack filler. Nice. Nice, Justin Fields, another team ran and played a team. Harry with the Bears to 179. Joseph Sy, Sam Allinger, and Zach Cunningham. Halfway through, folks, halfway through. Go, Birds. I'm going to say something you want to hear, Rex. Justin Fields. He's going to be the surprise player. Let's get you hyped up. Terry's like, that's a hot take right there. You know, for some weird reason though, Terry, I can see Brady getting injured this year. I don't know why. I just feel like it hasn't happened in so long since like 2007 that it's like bound to happen, you know? Dion Jones or 2008, whenever he toured ACL. Eric Dickerson. Speaking of the man, Kyle Trask. Start getting those ready. Podell Beckham Jr. to 299. It's all right, Rex. Pete will be fine. He'll add another woman to his resume. Michael Carter. He gives everybody the hope. Devonte, David Johnson. Jeff Ocuda, Fields. And another downtown. This time it's Drew Brees. Downtown, St. Logan. Jason, I feel for you, man. Heinz Ward. And Davis Mills. It's just backwards, I guess. Fields, Hollow.  And Caleb Farley. Icebox to all quarterbacks. Two more to go. Lance is one I don't really see too often. Yeah, that would be pretty nice. Ooh, another Black Pandora. I don't know if that's a downtown, though. All right, two more to go. Mark Brunel, a little color match for the Jags. Quinn Meyers. Broncos. Jaylen Waddle Hollow. T. Higgins. Old plus cardboard dust everywhere is not a good combo. Here we go, back to back to back. We have Alex Leatherwood to 99. We got legendary logos there, Kyler Murray. We got some heat on this side, I think. Here's the auto. And Pete Warner to 35. J.C. Warren, a little color match there. Panther's going to Ryan Stewart. Dakota Prescott. Zach Wilson, it's a downtown. No, it's not actually. Derek Hart for the Raitus. That's an eight out of 25. Jake Funk and Claypool Global. All right, guys, down to the final box. Here we go. The coolest car I saw at the national. I saw two of them, but I only took a picture of one. I've seen that beauty in person, right there. Only nine-five. Only $10 million car, but meh. I also seen the PS810 as well, but I didn't take a picture of it. All right, here we go. Last box, Tony Gonzalez. Redemption. SGC's already better than BGS, Terry. That's not going to shock anybody. I would take SGC over BGS. Nick Chubb Gold. Seven of 10. Actually, that was a cop, it's Jordan Poir. But the PS810 is like a $30 million card, so I mean, it's still going to be only one-third of what PS8 goes for. Jared Patterson. Kylan Hill. I think a T206 SGC2 just sold yesterday for like $7 million. Or six and something, so that for now is the highest-grated card to ever. That was the highest-selling card ever until this next auction ends. Burrow. My house. Elijah Moore. Marcus Stevenson. Devante Smith Hollow. The last one here, last two colors, I should say. A.D. Aaron Donald. And Zadarius Smith. So there you go, guys, that was it. Now I'm gonna do the redemption right now and see who that is, but that's pretty much it. Come on, big QB. Here we go. Rookie Grinder and King's autograph, card number seven, Jamar Chase for the Bangles. There you go. Nicholas, where you at? Bo. Appreciate it, you guys. JaspysCaseBrace.com. Nice way to end it right there.