Going on everyone Sam here with late in sports car drip in at 23 24 Bumman University Chrome basketball delight 12 box case number 7 pick your Team style. I have to update the Superfactor bounty really quick. It is at 3 25 And guess the Superfactor is now up to three city 360 city we're off the list of our names in our teams Brian s UNC Chayutawa L with Duke Chris B Yukon Chris D with Marquette What three city? Oh David a with Illinois Memphis K State Edward P with Texas Norfolk State, Oklahoma State sloppy Joe Indiana Providence Weber State Jacob C. Houston Jacob J at Michigan State Jason B. Ohio State J H Iowa Jonah K Colorado Alabama Michigan Joseph I Oregon Ken S Creighton Gonzaga, Florida Ken S Arkansas Larry K Maryland Nick M BC Pittsburgh Notre Dame Patrick O Kentucky Paul B, Tennessee Randall C USC Robert S Arizona Robert and LSU Ryan E with Purdue UCLA and Louisville Scott S Miami St. John's FAU S Han Iowa State Tatsuya S Auburn, Florida State Baylor Thomas K. Kansas wing at Stanford in William H. Villanova, Virginia Virginia Tech Guess the Superfactor everybody 30 seconds to guess a player on the checklist if we hit a Superfactor of them you win break credit guess to start now 30 seconds put I'm in quit and our Vita sabonis post while he had that one while he had that one copied and ready to go, dude Copied in and ready to go man. Good gosh One and guesses are closed. That's something mobile right now guesses are Closed good luck everybody.  I might have the parlay curse here. Yeah freely. Yeah, I Didn't think it was gonna lose. I was a good parlay Prospects, I need you guys to use me. We'll try our best mark. We will try our best Get real quiet from the yo eat the lunchbox. Yo, yo, is that a man? I know what they had losers Kwame Brown to 399 To 150 at Coleman Hawkins to 199 quit and post 399 Jordan Dingle and 299 Reed Shepherd. I hear our crickets, man. Bob Miller Jackson Shellstad Chris Johnson sharp shooters DJ Wagner for Kentucky to 150 Nice one there got Zaden high to 250 Kyle Filipowski base auto for Duke and then Rob Dillingham nice one there to 99 for Kentucky Congrats on that KU or UK And three to go three to go on the last one everybody all teams mark down again Duke Maryland and It ends this I think So father Jason Ray John Ellis to 399 Simian Wiltshire to 299 399 is Devon Royal to 199 to Mari Burnett and 299 Hannah Hidalgo First refractors are Jamal Sheed Haley Van Liff Prince a lig bay DJ Wagner sharp sharp shooter RJ Jones first base auto case state Lava auto to 199 Weber State is Dylan Jones First base auto Elijah Martin for FAU and to 75 Javante Taylor Did the super get pulled Devon just the base or the auto or both or all of them. What's up, Tyler? How you doing buddy? It's happened once it happened once mark I'm released a someone had the super that got hit and like guess the super that got hit and had the team and a random team It was insane, dude Tyler Kolek to 399 All the auto got pulled the 99 Ryan caulkbrenner Jamar McDowell the dual or like the like the the dual dual one or Jamar McDowell to 299 The 399 Dylan Jones and to 199 Max admins are just like the auto just like the true auto Freddie Dilley own a Trey Norman Armando Baycott Paris Proctor sharp shooters first base auto Rob Dillingham. I swin their Kentucky To 199 Caleb Love for Arizona. Just a brand. Okay, that's fine And Cormac Ryan first base auto went skiing today, but it was a little bit of a show. Oh God. Oh No What happened there Tyler? He'll have been lit 399. We got a red. No, we got none red. That's a pink Looks kind of red though It's a 199. It's okay 150 okay 299 rally coogle correct 399 Chris Johnson No, what was that? So I started crying bro. Oh, no Interception to 199 Bob Miller and Angel reach true gold to 50 nice one there LSU Georgia what's the sound for that what you just did? Got a Kevin McCuller Andre Stoja Kovic and Mackenzie and Baco to 150. Oh, that sucks dude to 250 read shepherd First base auto Kylin Boswell for Arizona and green Prince League bet Nice one there for Boston College. No snow in Edwardsville, Illinois. What is it? Edwardville, Illinois? There's chili today Chili it is historic. We know that of course Chili chivalry. Oh God, that sounds miserable Tyler. See me in Wiltshire to 399 Kylin Boswell to 299 To 399 Angel Reese to 99 Jamiro young true green Maryland and 150 Aaron Bradshaw That sounds actually that actually sounds awful. I'm gonna be honest with you, Tyler Riley coogle first refractors as well as Dusty Stromer diamond Johnson and a gold Xavier Booker, Michigan State to 50 cheese Andre Stoja Kovic first base auto Stanford Karen Shannon to 199 for Illinois We've got Scotty Middleton first base out of Ohio State and then a Jamal Shee 250 on the gold auto Nice one there. Congrats to Houston. I Went to the casino and watch football. Hell, yeah, I'm in on that mark Was like a good day to me Duke Kansas, Maryland three to go in the next one last three break spots of the day three Break spots up tonight You strike me as somebody who rides all the bebop rides That's true. I think you still do. I've been told that you know, yeah, I told you that John Dusty Stromer The 399 he rides all the bebop rides, too That is to 1 299 Tyson. I'm for you 399 Taryn Shannon 99 on Marco Jackson The 150 Malan mom Salovec and gold to 50 Jordan Dingle St. John's let's go Lane currently at the casino. I love it Okay, Malik Hall, Kwame Evans, Mark Sears, Angel Reese image variation We've got base auto El Marco Jackson for KU First base auto Tyson Chapman for Ohio State and then first refractor auto to 250 Brony James Congrats on that one. That's awesome. Very nice. I drive my wife to work every day, which is close to the casino There you go works out. Well then mark Thank You Thomas picking up Kansas in the next one down to two. That's it Two spots left on the night everybody who can Merlin Duke and Maryland No, brony's on a sticker, but his inserts the the horizontal one that's on card. I pulled an orange one. Yes Friday yesterday Dylan Jones 399 is Solomon ball to 100 Mackenzie and Bacow To 1 at 99 will go poplar and to 299 Xavier Booker Ricky Jackson Zaden high Zied Lowry Brony James Sharpshires First base auto of Eric Dixon for Villanova Jamari McDowell first base auto for KU and Tyler Colick first refractor out of 250 for Marquette Marquette, I got myself a food base play B-Bop Luka poplar to 299 to 399 Brandon Garrison to 199 is no 100 Stephan Castle 199 is Rikkiya Jackson and then Dylan Jones to 299. I play B-Bop Play B-Bop. Yeah, it's Aliyah Edwards first refractor. It really is Wally. It really is laden blocker. Oh Marco Jackson Riley Google Sharpshires God Jamiro Young first refractor out of 250 for Maryland Hey Tyler Colick first base auto for Marquette, and then a green Zachary Rissache to 299 random to all at the end pretty a big hit there.  Congrats on that High-fighter pilot Wuga poplar to 99 Eric Dixon to 199 Tyler Colick to 399 299 is Spencer Jones to 399 Rikkiya Jackson, and then a 150 Dylan Jones Sean Harris Smith Reed Shepard Omaha Billy you Chris Johnson. I swung there too at 150 I swim here orange Justin Edwards 11 to 25 for Kentucky on card We've got Caitlyn Clark on the base auto congrats, Iowa. Is that Jay again? I think Jay's got Iowa again Yes, he does congrats Jay double it will triple it up on Caitlyn Clark autos Now we'll mag that one for you buddy, and then Hannah Hidalgo to 399. There's a 250 excuse me for it Notre Dame. Thanks Milan. That was a good win, man. It was a good very good win very good win Once I got one thing really quick everybody guess I should cancel Mark shoot me a friend request on Facebook too Samuel Barton like Hinson to a hundred to 199 Angel Reese to 299 mookie cook 399 Jackson Schellstad and to 299 Dennis Evans There's your fractures of Michaela Williams, Elijah Martin, Blake Hinson, Big Kahuna, Matt Busellis. That'll be another random G League Ignite Ryan Colk Brenner to Three 1.00 a.m AJ Hoggard first base off you bought first after auto of Chris Johnson a 250 and DJ Wagner prime signatures on card to 50 congrats Kentucky pretty big hit right there not going to lie. That's awesome DJ Wagner Get that into a Mac. Thank you Paul picking up Tennessee in number 10 We were down to Duke in Maryland in the next one Duke and Marilyn two to go. It was Moss Duke Moss last two spots of the night everybody. That's it. That's all we got Plain bebop Devon Royal Jordan Dingle 399 Hannah Hidalgo To 1.99 got Haley Van Lith 399 how about true orange prani James To 25 congrats USC Wow big-time hit man eight of 25. Let's go Ronnie George Wow Www www Going up Randall C Congrats Randall Yeah, that's that's gonna play just fine right there get that into a Mac, of course Max admis Solomon ball Ronnie James first refractor Ron Holland G League Ignite. So yeah, that'll be a random as well So three separate randoms we got to do right yeah three randoms Myra little first base auto or Baylor Got lava auto to 1.99 quit and post for Boston College First base auto Dylan D. Sue for Texas and then yellow max abyss 275 for Texas again It's doing well here. Sorry James true orange. Well, I'm at the floor gonna dial up dude.  So that'll be a random that'll be included in the random Mackenzie and Bako sharp shooters God first base auto of Justin Edwards For Kentucky. Is it really? ace miss The hell thank you. Thank you Wally, but I had no idea Jared McCain to 99 max ace miss Duke to 99 and still ventures first base auto for Gonzaga. Oh, yeah, puka me and Jake played some Madden last night though First base auto of Gonzaga All right, a couple of randoms we got to do we're gonna do one for all of the base one for the big Kahuna Matt's Busellis and then one for the Rissache green auto all gas no brakes point guard. I love that dude Yeah, USC is eating man Smash that like button. That's right. Oh, yeah, smash that like button right gonna do a quick random here We've got three randoms to do first off. It's gonna be the non-collegiate base of that Ron Holland Gonna go ten times on that one one Two three four five six seven eight nine and ten going to Oregon Oregon on the base Hey, have a go on Tyler and then we've got the Busellis big kahuna. That is gonna be ten times on that one as well one two three four five six seven eight nine and Ten Iowa Congrats there Jay picking up the Busellis Another projected top pick next year And then the main event the Zachary Rissache auto two ninety nine Go seven times on that one one two three four five six seven go to USC Wow Cherry on top for USC right there man. Good God So I left for boot camp in 84 Atari and television and collect. Oh, that's awesome. No, I love that All right quick recap here, buddy We've got greens. Oh Marco Jackson Jamiro young Ryan Colkbrenner gold to 50 Xavier Booker Angel Reese Jordan Dingle base auto steel Ventures Justin Edwards my role little Dylan Daisu Kyle Philippowski Eric Dixon Jamari McDowell Marco Jackson Tyler Colec Tyson Chapman Andre Stoyakovich AJ Hoggard Scotty Middleton Kylan Boswell Rob Dillingham Cormac Ryan RJ Jones Elijah Martin to 50 Tyler Colette Chris Johnson Reed Shepard Jamiro young Hannah Hidalgo Zadenhive to 199 Caleb Love Ryan Colkbrenner Quentin Post Terence Shannon Dylan Jones To 99 Rob Dillingham Jared McCain Prince Aligbee Max Eastmas to 75 as well as Devonte Taylor to 50 Jamal Sheed and Justin Edwards to 25 And add cards. We had Caitlyn Clark DJ Wagner to 50 on the on-card Brony James refractor auto Brani James yellow and a Brani James orange true orange Break everybody. Thanks again for the filth up next is number


I mean four years ago we we talked about the elections as being America's Brexit moment and you know for a lot of reasons it was not supposed to happen. It was unthinkable from the perspective of the strategist. The ruling class didn't want it to happen and it and sure enough it was a boulder of instability in the political landscape for the next four years and there's nothing they could really do about it. Well here we are at the other end of it you know we have three days officially left of the Trump administration and it's been an interesting four years. The inauguration is going to take place on Wednesday amid scenes of you know a besieged capital with 20-25,000 National Guard troops you know stationed on every corner. It's really you know I think one of the the telling conversations that sums it up recently we had a discussion on the editorial board about the need to stop using the word unprecedented because out of concern that we were going to overuse it and it was going to lose its meaning. That's the word that comes to mind with every recent event. You know there's a lot of parallels to the Civil War era and people talking about how Abraham Lincoln in 1861 had to be sort of rushed into the Capitol building secretly because of threats of assassination plots and this kind of thing. So you know yeah after 2020 I think a lot of comrades a lot of people feel like they've seen it all and within one week of the new year this was kind of a confirmation that this process is going to continue you know it's like 2021 welcome to the new year are you ready for more and that's kind of the way that this is unfolded. We weren't particularly surprised by what's happening by what we saw at the Capitol but all the same even if it's a confirmation of the process that we've been following it's still you know there have been moments where you pause and it's quite surreal to see these headlines of you know all the media talking about an insurrection. Trump's insurrection or you know just the scenes of all of this a violent breach of the Capitol has never happened before. No less during a joint session of Congress where you have basically the entire legislative branch in person in the building there's you know almost all 535 members of the Senate and the House of Representatives were there and this is going to be the second impeachment that's now underway for Trump. The first time a president has been impeached twice so and that's happened four times in history so Trump owns half of the impeachments in US history but last time the last one took place about a year ago and it took months you know they had to gather dozens I don't know hundreds of witnesses it took about three months to gather all the evidence. This time all the witnesses were there in the building I mean it's the members of Congress themselves who were screaming and hiding crawling on their bellies and ripping off their Senate pins and you know the tear gas in the Capitol Rotunda while armed militiamen are roaming the halls with zip ties ready to take hostages I mean it was really quite incredible scenes these people were chanting hang Mike Pence wears Nancy Pelosi so it was yet another moment where millions of people were glued to their screens in disbelief and it's hard to top this stuff on you know even in fiction you know I don't think there's anything in House of Cards that was as interesting as the things that are actually playing out in reality. It was striking how little police presence there was at the Capitol a lot of people made the comparison of the law enforcement response during the Black Lives Matter movement in June compared to what everyone could plainly see was a very different scene this time back in the in the George Floyd protest in the summer the Defense Secretary at the time said we need total domination of the battlefield and talked about you know setting up national guard troops on every corner there was tear gas 14,000 people were arrested countless scenes of police brutality and this time of course you know people watched the footage of Capitol Hill cops basically letting the protesters through the barricades in some cases you know almost guiding them through the halls of Congress it looked like they were just backing up or giving directions allowing them to take selfies with them and of course there were some scenes where you saw Capitol Police resisting but completely outnumbered distressed completely overtaken and so you know you have over a dozen of these Capitol Police officers under investigation to see whether they you know did something to help the mob but the point is that the whole world saw how vulnerable the US government is and it made the state look so weak and fragile and you know once the the National Guard troops were called in Congress reconvened it's reported that it was Pence who called them the troops and not Trump which is of interest and of course everyone saw Trump's video response calling for calm but also mixing it with praise for the protesters saying that we love you and your special and you know a few days later he denounced it all and you know suggested that it was Antifa who had actually broken it to the Capitol which is laughable but the fact that that conspiracy theory has gained such huge traction in a very short space of time I think is also indicative of how much confusion and and division there is among Trump's base caused by these events roughly half of his base supported Storm in the Capitol and so this is like this is our people this is our revolution the other half is very much against it and many of those people are the ones blaming Antifa for it there is also a significant segment of the Trump base that does blame Trump for it and sees this as as having gone too far but in any case I think it is here that he he didn't expect things to get out of hand to this extent and that he played overplayed his hands and got burned playing with with fire you know this game that he had been kind of pursuing but late into the night they they finally did reconvene into the next morning they ended up certifying Biden's election with blood and bloke broken glass on the floor and a homicide investigation taking place right outside the Senate chamber so it really topped off what was already a very unusual election we were already planning to draft an article about January 6th before any of the storming of the Capitol events just because there were so many members of Congress that were playing into this stop the steel rhetoric and you know supporting Trump's conspiracy that there had been massive fraud and in the end over half of the Republicans in Congress ended up opposing the election certification that's normally a formality you know there's there's never been this kind of a of a split or a or a dispute and of course in each of these swing states that Trump is disputing it's quite remarkable how how that conspiracy has spread to to a majority of the Republican lawmakers it was 147 congressional Republicans who ended up voting to oppose the election certification the stop the steel campaign has raised hundreds of millions of dollars since November 3rd so that in itself already represented a crisis of of the legitimacy for for this for the state and for its institutions Mitch McConnell is a senator from Kentucky he's the the senate majority leader has been up until now seen as the you know one of the most important powerful men in Congress has so far avoided an open confrontation with Trump but that changed on January 6th before the storming of the Capitol he you know he said that in his 36 years in the Senate this is the most important vote of his life to certify the elections and to prevent the the election result from being overturned and in his speech you know it also gives you a flavor of how serious how seriously they were taking this this threat he said that overturned election would damage our republic forever he says that our democracy would enter a death spiral we'd never see the whole nation except an election again every four years there'd be a scramble for power at any cost the electoral college would cease to exist i mean that's that's basically the the terms that he was using to describe this and of course January 6th was also the culmination of all of the you know i mean hundreds of lawsuits that the the Trump camp was pushing through courts across the country at all levels none of them went anywhere there was no legal basis found for any of the claims of fraud and so it was largely treated as a publicity stunt but a very dangerous one that was making all the strategists very worried because the result is that tens of millions of people were becoming convinced that this this election was fraudulent and the kind of the the gap between the two parallel versions of reality started to really grow quite incredibly to where you know you have literally tens of millions who who think that Trump won by a landslide and the democrats have stolen the election you still have members of congress that say that there's a chance that Trump will actually be inaugurated on January 20th i mean it's it's quite it's quite incredible and we've discussed this as kind of a political ploy um it's a it's clearly a delusion whether Trump believes it or not he is surrounded himself by cabinet members and lawmakers who support the that who feed into the delusion um because yeah i mean whether whatever he believes in his head this kind of line of argument has been the precondition for him to say face with his base but also to to prepare to position himself um for the next four years to have influence and you know we've pointed out that Trump can do more damage in um outside of the oval office than than what he can do when he's constrained by all the pressures of the most powerful state apparatus in in the world just imagine what it would mean for him to have nearly the same spotlight but none of the constraints of of the presidency now he may have overplayed that you know he was going to be the the kind of voice on the sideline uh very high profile very visibly attacking this administration while the country descends into a depression um and now it's it's really been tarred so we'll see exactly what it will mean for the next four years how how it'll play out um there's also been you know this is also coming in the context of growing violence generally that you know back to april if comrades remember there was a whole series of right wing rallies and demonstrations outside of the state capitals uh in opposition to the lockdowns and trump very openly supported those tweeting liberate michigan liberate uh virginia and this sort of thing but there's also you know it's this kind of thing is really escalated since the election there's been um death threats to lawmakers and election officials there have been bomb threats on on january 6 there was also a bomb found inside the headquarters of the republican national committee um in dc in october there was the fbi uncovered a plot to kidnap the governor of michigan um you know mike pence's house is now surrounded by concrete barricades and chain link fencing um and of course the halls of congress themselves are being patrolled 24 seven there's you know thousands of troops sleeping on every corner and piling their rifles and their helmets on the floors of the the capital yesterday a man was arrested in in dc for trying to enter the the militarized downtown area with a false security um pass and a truck full of ammunition and weapons so you know in the context of this that the left as you would expect has been sounding the alarm of fascism in a very typical way um talking about the the threat of a coup they've been calling this a coup attempt and we've responded by talking about the the balance of forces in society explaining that january 6 first of all was not a coup that the country is not moving towards um a military military dictatorship the bonapartism means ruled by the sword you have to have a section of the state a section of the military um on board behind a an attempt to seize power and and that is not the the case with trump at all in fact um in uh in in recent weeks there there's been a joint letter by every living uh former defense secretary all 10 of them um basically denouncing trump's attempt to undermine the integrity of the elections warning that it represents a threat to the republic a couple days ago military the the highest body of the military the joint chiefs of staff addressed a letter to the whole military like the every branch all 1.3 million uh members of the armed forces reminding them of their oath uh reminding them that joe biden is going to be the the uh chief the the uh military the the commander of the military um in a few days saying that any attempt to intervene in the constitutional process or interfere is against is against our traditions against our oath against the law um i mean this this kind of stuff is really unusual there was also a statement uh another a letter by or it was a it was a statement by the chairman of the joint chiefs of staff in august warning that the military was going to play no role in resolving any kind of election dispute i mean this it's quite exceptional for the military which is which always tries to remain very apolitical to be making these kinds of statements and i think it shows um the extent of the the crisis of the institutions but also it uh you know it shows that trump has no backing uh among the military aside from the absence of backing i mean today it's still it's uh it's 815 on the east coast in the morning we'll see what happens i mean this is a big day that they've been predicting uh you know trump mobilizations on all the state capitals we'll see what kind of forces they can turn out um but what we saw in in dc i mean there was tens of thousands there you could see that it wasn't just a couple hundred that rallied around the capital but that wasn't exactly a cross-section of the trump base you know it's true that 74 million people voted for trump but the ones that were willing to travel from rural parts of the country all over into dc there were like 68 arrests that night and all but one of them were from out of state um this is like the most fervent types the most you know reactionary segments of the trump base um militia people far right you know including fascist individuals but also the q and on conspiracy people proud boy types i mean this is that's kind of more the the elements that ended up kind of coming to to dc but the trump base itself is quite a huge segment of society and it has different layers to it and it's now been thrown into a lot of confusion so we'll see we'll see also the way that this plays out as for the capitalist class you know as i said they they never saw trump as a representative they never wanted him in power but these event you know january 6 was really the last straw and now they're coming down they're intervening more directly than ever before you know this election was in that november 3rd saw you know the democrats receiving double the the investment so to speak of the the republicans had i mean the the bourgeoisie in a very blatant way you know the democrats were the wall street candidate but now um you have very direct statements from the u.s chamber of commerce which is like the you know the organization the voice piece of of the bourgeoisie the national association of manufacturers which represents 14 000 corporations um basically you know the the organs the political the the public relations organs of the forture 500 companies very directly calling on on pence to to uh to seriously consider moving in and uh moving trump out of the way with the 25th amendment it's too late for that it's not going to happen uh pence didn't go for it but now you know they're they're pushing for this this impeachment thing um in a very direct way which is you know now they're also saying that they're going to withhold donations which as you can imagine is very important uh by the millions for each of these congressional uh republicans that voted to decertify the voted against the certification of the election so very very direct um you know pressure being applied um by by the bourgeoisie mcconnell for his part um you know he's the still the leader of the senate that the impeachment is now going to go to the senate so the fact that the house of representatives has voted for it the impeachment is a fact he's been impeached that means he will be tried that's that you know impeachment doesn't necessarily mean removal it's often used that way but now it's in the hands of the senate to to to carry out the trial and either to convict him or or make its uh sentence and it needs two thirds of the senate in order to impeach him obviously it's not about removing him he will be tried as a former president because you know time is up but what they're interested in is that you know if he's impeached if he's convicted then a simple majority can bar him from ever running again from ever holding office again and that's that's the uh the interesting prospect from from the perspective of the democrats and the republicans i mean you have a full-scale civil war in the republican party mcconnell wants to purge the party of trumpism if he can um and so that's that's kind of the the meaning of the of the impeachment trial at this point our position has been to explain that this is this this is a conflict on the other side of the barricades and to make sure that comments don't fall into supporting the impeachment acts because it's not going to do anything to help the working class it's not going to do anything to defeat trumpism it's like every other attempt that they've made to push trumpism into a corner to to cut it off you know to deplatform it all of this stuff really doesn't change the the balance of forces and it doesn't take the fire out of trumpism it actually you know it riles up that base even more there are plenty of other candidates that will step into to fill trump's shoes you can have trumpism without trump and it doesn't change the fact that you have this discontent this kind of uh loss of legitimacy for the for the election for the state for the institutions so you know we'll see how far this goes that the changing nature of the republican party which you know trumpism is now claiming to be its own parties it's pushed out the the bourgeois elements because they now see only one of the two parties as as a as a reliable instrument for their class interest now it's yet to be seen what comes of this uh you know how this this civil war plays out and whether McConnell can actually purge trumpism from this party if he does so you know you have the likelihood of a split and something new emerging which will be very also you know a very unusual developments in in the political landscape in the US all in all I found recently a New York Times analysis of these events you know the New York Times is kind of the the main bourgeois press the the mouthpiece of the the United States bourgeoisie um trying to make sense of these events and I just wanted to to read a little bit what of some of these lines it says with less than a week to go president trump's term is climaxing in violence and incrimination at a time when the country has fractured deeply and lost a sense of itself notions of truth and reality have been atomized faith in the system has eroded anger is the one common ground historians have struggled to define this moment they compare it with other periods of enormous challenge like the great depression world war two the civil war the mccarthy era and watergate they recall the caning of charles sumner on the floor of the senate and the operation to sneak abraham lincoln into washington for his inauguration for fear of an attack all of which leaves the united states reputation on the world's stage at a low ebb the shining city upon a hill all scuffed up the historical moment when we were a model is basically over so i thought that was quite a dramatic statement of the attitude of the bourgeoisie to what they're watching it's a you know this is not everyone can understand that this represents the the decline of of the global strength of imperialism in the world can can see these scenes and say wow look at how look where we've where we've arrived you know it's internally and externally people understand that we have we have entered into a phase of decline and you know for us it's all in the in the context of discussing the the epoch of revolution people look at this stuff and it's easy to understand now that there are historical forces that are pushing millions of people in the direction of revolution and this is a you know a process that had been kind of building beneath the surface for a long time last year in many ways came out into the surface the the unprecedented mass movement that we saw with insurrectionary features of its own with massive support you know still more people supported the burning of the police precinct and supported either of these candidates more eligible voters did not vote than supported either of these candidates even with record turnout and record votes for for each of them because trump got more votes than any of them any presidential candidate before and biden got even more than that and you still had more people choose not to vote the the economic collapse of course this shift of the global economy back into a much deeper slump than that 2008 has been prepared for quite a while crisis the regime in terms of the growing polarization of the violence there was a 2018 poll that showed that a third of the population predicted civil war by 2023 and that was you know that's a couple three years ago now it's it'd be interesting to see what what the polling indicates on on that on that score now and this is not of course not to mention the the pandemic the climate crisis which had a an incredible year last year with you know the western region and flames in terms of the you know i won't go into the the pandemic a lot and you know we've all had enough of that topic but it's still raging out of control the the death the death toll reached a new daily record recently of 4400 people which the the new york times reported is higher than the casualties of any of any u.s. events you know baton more than the the battle of antedom which was the bloodiest day of the civil war and that's kind of the the reality every day now the hospitals are all you know over overfilling and so on in terms of the the the economic dislocation you know the the number of people who've had their livelihoods pulled out from underneath them it's it's definitely every bit as in absolute numbers we're talking about suffering on the scale of the great depression and and beyond it it's enough to recall that before this happened there were four fifths of the population were living paycheck to paycheck in the u.s. um you know so you could take that into account when there's all of this you know celebration of biden's plans to pass this new stimulus and give everyone you know 1400 checks um it's it's it's really it's really quite meaningless it doesn't it doesn't even begin to address the the uh the impact you know 60 of the population has had some kind of a financial impact they say at least one in three workers has had their their pay cut um but real unemployment in april hit 23 percent which is basically the the level that we saw in the great depression it's also you know it's very the the the unemployment figures that they give they stop counting people that that are not actively looking so you know it's it's it's it's often quite assorted but if you count you know there's there's other ways to look at the uh the the unemployment there's an employment population ratio and in april that hit 51 percent which is the lowest um level since record keeping began in 1948 so in in terms of people who have stopped looking and are maybe starting to be removed from the workforce you have like half of the population that's actually working that's more I think an accurate picture of of the scale of the crisis 100 000 um businesses have permanently closed and there are currently 100 uh that's our 10 million fewer jobs than there were in in march those are some of the latest figures that I've seen 1.4 million public sector layoffs you know which the public sector accounts for about 13 percent of the of the workforce in the united states but there's huge budget crisis already budget shortfalls and I think that's also kind of a preview of the of the austerity that's going to come in the way that that this will continue to to play out trump's approval rating is at its lowest ever it's fallen even since august I mean it's it was kind of quite incredible to see that during most of the pandemic his base didn't blame him and saw him as the the one that could defend the economy and jobs and saw biden as like the one pushing for lockdown and was going to threaten the the rust belt but also threatened uh you know uh the the the economy and so that there was kind of a basic split is that people voters that were more concerned about the pandemic tended to support biden voters that were more support uh concerned about the economy tended to support trump well even since august there's been a sharp decline in his jobs um approval in his jobs rating like his uh performance with the economy um and even among republicans there were 77 percent that approved of his jobs performance in august now it's down to 60 percent which is quite uh by day a decline during most of his four years his ratings never really dipped below 36 percent it was usually between 36 45 and now it's down to 29 percent so that's basically where he where he's going to leave office um and you know as for the stimulus measures the the two I guess the third one is now um underway two have been passed last year it amounted to four trillion um and not including the latest measure which is which is you know in the works now of 1.9 trillion more um but you know in the past only a fifth of that was spent on on payments to individuals you know there was a lot again it was a lot was made in the media of people receiving these checks in the mail but four-fifths of it went to bailout corporations some of it went to plug budget um shortfalls but you know huge bailouts I mean the largest in history more more was spent than the 18-year invasion of Afghanistan in just the 2020 bailouts and the companies had no strings attached no no need to maintain their payroll um they were able to carry out massive layoffs and then also be receiving tens of millions in in bonuses I mean that's the way that this has has played out um going back to also the you know another important element that we saw this spring was you know with the rise of the pandemic and everything a a strike wave that has I think been overshadowed largely in the in the media and it was not just you know grocery store workers and fast food workers it tends to have like an image that this was a a movement of a layer of service sector workers but there really was an industrial wildcat strike wave of workers and processing plants in Georgia Minnesota meat packing plants in Nebraska Colorado fruit packing workers on the west coast uh bus drivers in in michigan in alabama uh strikes at general electric fiat Chrysler in michigan uh there was a strike among these those auto workers because it wasn't hot water uh for washing their hands I mean some of these stories that are kind of like you think of you know those moments where a strike can erupt from you know situation 60 80 years ago that's kind of the the scenes that you're seeing now sanitation workers in in new orleans louisiana also in Pittsburgh lots of strikes by healthcare workers 800 uh nurses that went on strike at chicago university hospital uh 400 nurses in connecticut not to mention the hundreds of actions in the service sector also tuition strikes uh rent strikes hasn't had a massive organization but you know the point is that we saw a genuine strike where something that we haven't seen in a long time in the united states that involved the heavy battalions of the working class and it's another example of something that could have escalated dramatically if it had been given a lead you know you're basically seeing a movement of the young layer of the working class that has you know it's replenished the ranks of of the of the workers since 2008 it's this generation that has lived through these ongoing consequences of a very the anemic recovery no improvement in the in the job market you still have you know it's these low wage the uh $15 an hour type of jobs are now you know the the main thing that's this generation can hope to find and it's changed the outlook of the working class you know having that layer is now the the largest cohort in the in society and in the working class it means that you now have these kinds of mood this discontent this growing class consciousness among uh broad layers of workers who are who are younger there's also you know indicators like in the private sector it's only six percent of the workforce that's unionized but um among 18 the 34 year old 71 percent support unions um around half uh according to a poll from a couple years ago of the of the entire workforce half said that they would like to join the union if given the opportunities so there is clearly a huge potential for an explosion in the in the labor movement in the years ahead and of course it's being held back by the conservative labor leaders who don't who don't tap into it who don't give it a lead it's just being kind of held back of course the the largest the most important events uh and the the most important learning experience from last year I think was definitely the mass movement against police terror it was the the largest that we've seen in history of the United States um you know we were we were discussing in uh in the spring uh a report that the Pentagon was reviewing its civil disturbance operations that they were in the in the context of mass movements around the world and you know the expectation that there was going to be a lot of unrest they were preparing for these kinds of things and practically we had that you know that very situation uh facing us very shortly thereafter of uh a movement that reached every single city in the the country there was 2,500 cities impacted and you know I mean again these scenes of the president cowering underground um in a bunker we all know that 10 percent of the population came out into the streets some 26 million people but it was also the the millions more the tens of millions who supported it um you know from from their homes the 54 percent that supported the burning the precinct but over 70 percent across the board that supported the movement as a whole I mean that's that's really I think a better indication of the balance of forces and where the mood of the masses is at particular the youth I mean those the millions that were out there were primarily this layer of the of the working class the young people that are that represent the future of the class struggle and of course very quickly afterwards the liberals that tried that tried to like co-op the movement have now are now acting like it never happened if they've stopped talking about it there's no force in congress or in the democratic party that that you know wants to speak to this to this mass movement or or put itself forward as a as a representative of of that layer of society the embryonic examples of these defense committees popping up spontaneously in in working class neighborhoods if that had been given a leave that had been fostered coordinated nationally I mean you very quickly that that could have led to a dual power type situation because you have people making decisions about what you know define curfew and define local law enforcement you're talking about another force rivaling the state clearly there were a lot of very very important implications that that could have developed but they didn't there's a crisis of leadership and I guess that's the that's the bottom line of what we're seeing that's kind of a theme around the world is you see this potential but it's not given a lead um in the absence of of the forces of Marxism being strong enough to do it um another indicator of the mood in society is you know it's like the the New York Times quoted anger is the common denominator and that's that's definitely confirmed in the in the polls there was one from this summer that says uh this is pure research that's it's uh it was it's it's findings were published under the title the public's mood turns grim and it says about seven and ten americans 71 percent say they feel angry about the state of the country these days nine and ten uh now say they are dissatisfied with the way things are going uh so it's you know this is a mood that we've seen since 2006 uh since 2016 but it's definitely you know it's accelerate it's intensifying you know when when with the rise of the Sanders campaign in 2016 we we could basically say people are rejecting capitalism but their sense of what socialism means is quite vague and you know for a lot of people it's still very much uh illusions in performing the system and making it giving it a nicer smiling face but there was this you know the there was a business insider headline this summer that said only 25 percent of americans think capitalism in its current form is benefiting society um you know there's there's a lot of people that think capitalism could be given a different form but there was 20 of respondents that said no form of capitalism can produce the kind of future we want for the next generation and if they're rejecting all forms of capitalism and that's 20 of the population you know that for us that's like that's very interesting developments you know that's a revolutionary stance practically so we've seen a lot of these polls that that are showing this kind of mood another one Pew's Pew research about americans changing views on why people are rich it says a growing share of respondents said the main reason people were rich was because they had more advantages than others you know rather than saying attributing it to their their efforts or their work or whatever from 2018 to 2020 the figure rose from 42 percent who responded that way to 65 percent so again there's this that's quite a dramatic shift of people that say the rich are rich because the system is their system it benefits them it says you know they don't buy into the the kind of classic story of uh you know that explains capitalist inequality and all of this is the background to what we've seen over the last four years I think that you know 2020 has has been a confirmation of the trend from 2016 where the moderate center collapsed the status quo was the main enemy and people were fed up with it and you know on the one hand that polarization was expressed with two polls with trump and with uh and with sanders and in 2020 we had the a serious possibility for that for the selection to play out the same way in the sense that sanders could have had immense momentum you know if sanders of course had broken which was would have changed everything to to take a class independent course and take those forces and put them outside of the democratic party um again the you know we can only speculate about how things could have played out but what's clear is that he had more momentum than any other democratic candidate for the the presidential nomination um and you know there were more candidates than ever there was like a dozen uh 11 candidates that were running in the democratic primaries this year everyone hoping that you know they could ride the anti trump wave but in all four of the first uh races sanders sanders won some of them were a little bit close um but sanders sanders beat uh buddha judge in Iowa in terms of votes they had they ended up having the same tying for delegates in new hampshire sanders won and um he also won among all voters under the age of 44 he beat buddha judge by 12 percentage points and uh among voters under the age of 29 he won by three to one so huge uh youth preference for for sanders next was nevada um and again sanders won by a landslide there he you know this is after uh you know there was all kinds of media and interference trying to pit the the the unions against him and so on over the healthcare bill in the end he beat biden by by two to one biden came in fourth in iowa fifth in new hampshire uh without even enough votes to win a single convention delegate i mean that's the that's the picture at the beginning of the democratic primaries sanders had huge momentum biden was increasingly considered a lost cause people thought he wasn't going to go anywhere um and that's when all this you know the media was attacking sanders you know the the cnn hosts were asking can anyone stop can are we going to be able to stop coronavirus or bernie sanders like this was the two big threats um at the time and then finally biden won one race in south carolina and six other candidates immediately folded their campaigns and got in line beat to endorse biden so i mean it was really an unprecedented maneuver and it was perceived that way um but whereas sanders won 13 million votes in 2016 he folded up his campaign quite early also in the context of the pandemic and everything he still won 10 million votes this time there's no telling how many he might have won if he had kept in the in the race but he folded it up in in april and that was basically the end that that betrayal hit people very hard uh people who expected him to to uh to push through i mean they saw it as a repeat of the 2016 capitulation this was like the 2.0 and that for us that was the beginning of what we called the bernie bump in terms of a sustained influx of contacts that really has turned into a steady stream it's you know at first it was like a fire hose i mean we're getting you know hundreds of people riding us uh each week and now it's still it's kind of more of a trickle but it's been kind of this this flow so i think that's quite significant people saw that as an avenue that's been closed off and it's really pushed people to say all right well we got to try something else clearly this has not worked um uh running a bit out of time here but just to just to say that there was big turnout in the in among the youth for these elections uh 53 percent of 18 to 29 year olds voted it was 43 percent in 2016 um and it was overwhelmingly voting not for biden but against trump i think that that all that much was very clear in the in the exit polls most expensive election in history 14 billion was spent it was more than the last two election cycles combined democrats outspent republicans two to one um and it was massive donations on the whole it was you know small donations accounted for a very small portion of the finances um and trumps based in abandon him i mean that's the you know the and the reason for that i think we have to understand that social polarization is just the anger that's beneath the surface the desire to reject the status quo what has been offered is the alternative to trumpism more status quo uh the party of wall street all the the forces of the media attacking trumpism all of that is just served to push trump space more into that corner and you know our response has been to say this this polarization it's reactionary yeah the working class is split there's there are millions of workers who are supporting trumpism that should be supporting a mass working class party and if there were a class alternative that were attacking the status quo problem is that the left has really softened and adapted to to the establishment i mean the squad and aoc and the dsa self-described socialists they don't talk like socialists they don't attack the status quo they don't attack nancy pelosi they all had the opportunity to you know there was a small margin that gave nancy pelosi the position of speaker at the you know that that leadership position in the house of representatives and they required all of the votes of the squad in order for her to be be to win that that position there was there was a lot of voices on the left and among dsa saying we should withhold those votes unless she you know puts a medicare for all to the vote there was kind of this like saying we have one moment where we have a little bit of leverage and none of them did it you know the aoc's response was well that's not really realistic we have to focus on things that are realistic i mean there's been quite a lot of of disappointment i think in this whole strategy that dsa is pursued of running socialist candidates on the democratic party line only to see them capitulate one after another and be basically indistinguishable from from the rest of the of that party and that's really what has happened is that's they all they all appear and there's no distinction now the the democrats are coming to power with the trifecta they have the white house they have a majority in the senate and in the house of representatives they're going to they're going to have no excuses for not passing anything that they want to pass and they're going to preside over a horrible depression and everyone's life is going to get a lot worse and trumpism is going to be inflamed and so this is basically the uh that's basically the situation that we have in the the coming years there are divisions again in the the coalition that forms the the base of trump and our role is to say the socialist movement cannot be associated with the party of wall street you know i think now more than ever we have fertile ground for making a case for class independence um and for helping people to to to understand what it would mean for the socialist movement to run its candidates independently of the democrats to find you know uh you know races in the in the major cities for dsa to mobilize its tens of thousands of members to make a case that we need a party of the working class and i think it would end up having a huge echo but in the meantime it's it's basically a discussion of strategy of trying to appeal to people who identify a socialist to draw the lessons of this failed balance sheet that has brought us to this point explain how how to fight trumpism how not to fight trumpism and and in the meantime i think that there's very clearly a large layer that's uh that's moving in our direction there's a a layer of young people that are searching for revolutionary socialism


ECG game currently looks like this print screen of this thing because it's quite a few issues with it we have well obviously the html hjavascript mostly javascript no about half half about 100 lines of code in javascript and uh wait that's for the waveform generation you actually have the the waveforms they are hard the hardcoded so there is an example for so as you know qrs um ecg normal ecg signal will have pqrs t waves and examples in here with two variations of the qrs one is normal like this one is this queued then you have an example no p wave no s wave no t wave very basic we could potentially add more let's start popping this into the people people keep screaming at me for using gpt4 for coding even though i also have the github co-pilot the thing about it that it's better in keeping overall context the main thing for this application is this uh item script it's getting ridiculously long now this documents if there's anything commented out that we might not need yeah that's the one with abnormal qrs complex what we're trying to do now is have a machine learning algorithm playing this game so it's already doing it but it's not really good so essentially telling you what's the likelihood for the signal to be abnormal you know why it's not displayed there there's some sort of error happening in the in the processing we have to check can you keep responses very short just a few quick questions looking at the code above it's what we have as an output in the terminal it is different to what's on the front panel primarily the abnormality output is not being displayed i think there might be an error yes i get the following error in the browser okay so would it be a prompt for a github co-pilot and here if you place workspace there and pop the whole thing in it should be determining what the information to collect it's used nine references right so we decided to look at right and also looking at the entire api and the game logic JavaScript but certain lines of code just okay suggesting to print the response we already have print process data let's show it looked at the code properly because it's returning a json file response data can you double check the previous response would it pick up on the fact that i apologize for confusion blah blah blah response data okay don't have abnormality in it it says it does make sense on the front end sub why does it not links sometimes there are links like over here this one i actually need to search for being game logic what is that okay same thing i'm not sure it's correct here can you double check the previous response yeah for displaying let's show we're already displaying it anyway okay now we're getting an error okay display analysis results should have one call one function at this era how about to select something there's some normality like thousand dot links it's really annoying so we're turning it json to know this example as per placeholder plan analysis results we already have it that's obviously it doesn't work check the id the id should be called abnormality that's correct yeah that's right we have it used in analyze waveform that's the one we're getting the 500 error for so this is the bottom thing and we need to update yeah we're trying to include a normality key we already have it so we're doing this game trying to automate this trying to sort this analysis result we're having a 500 because we changed the names we have processed that variable name thingy if we do the whole workspace should be able to search for all the variables it doesn't make any sense github copilot gets a penalty yellow card the amplitude yeah when that seemed to be 349 raw value it's being normalized to 1 300 to 0.6 349 to 1 should have another one so essentially if you have the standard peak there it will be 349 which is the maximum value and then yeah 288 which is 0.6 this plan analysis result okay that's not working okay that works this definitely should be text context abnormality abnormality value right okay this bloody little things don't quite understand how it works but it shouldn't matter because we have two bots helping us so it should be very straightforward okay this seemed to work just remember short responses what else are we not displaying that will tell us more information about how the fuzzy logic decision is being made do I have a sense that this will kill us an error yes it does


Recorded Books Presents 1637 Dr. Gribble Flots and the Soul of Stoner by Karen Offord and Rick Boatwright, narrated by me, George Waddell. Prologue, May 1636, Prague. Dr. Philip Theophrastus Gribble Flots stood back while his patron, King Venceslas V Adalbertus, formerly known as Albrecht Vensel Oisebius von Wallenstein, was helped back into his bed by his valet. Enough, the King roared, waving away the man who was trying to drape a blanket over his shoulders. He looked pointedly at the cloth-covered item on the three-legged easel a couple of servants had carried into the room when Philip arrived. What do you have to show me, he demanded. Philip allowed himself a quick smile of satisfaction as he gazed at the cloth-covered item. I have recently achieved an advance in the science of color photography. He gestured for one of the servants to remove the cloth. Your Majesty, I give you the Gribble Chrome. King Venceslas leaned forward to get a better look. Amazing! He looked at Philip. That is your good wife and your children? Yes, Philip said, as he cast his eyes over the Gribble Chrome image of Dina, John, and Salome. The color needed more work, but the image was a good proof of concept. He was just about to say that, suitably rephrased for the ear of his patron, when the doors burst open. Philip's initial reaction was on of abject terror. He knew his patron's uptime history. On February 25, 1634, in the Uptimers' universe, assassins burst into Wallenstein's, as the king was then known, bedchamber and murdered him. Was this an assassination? Terror turned to relief when Philip spotted the massive turban with its equally enormous gemstone brooch worn by the great Dr. Thomas Stone. It was not assassins after all. With his heart rate returning to normal, Philip allowed himself to be distracted, but the costume Dr. Stone was wearing. How is it possible that the man responsible for some of the great colors that he personally wore would wear something so drab as a black turban, even if it did sport silver threads? Thanks be to the Lord Jesus, Dr. Stone bellowed. I am here in time. Gupta, the violet ray, this is an emergency. They should have made for the king, this was after all the king's chamber, but they did not. Instead, both made for Philip. His heart rate started to spike again. Dr. God save us! Dr. Stone shouted. Dr. Stone started spraying Philip with something from a bottle. There was renewed panic as Philip put up his hands to protect his finery. Yoshakras, Dr. Stone said, are fluctuating so dangerously that we felt the effects in the antechambers. Philip swallowed. That comment, plus the obvious urgency in Dr. Stone's manner, scared him. He was distracted when Dr. Stone's companion Gupta Ryde Singh shone a light into his eyes. Off to his right Philip could hear Dr. Stone saying something to the king as he waved something over Philip's torso, but he could not follow what was being said. There was something about his Meshawaka being drained and his Sheboygan being enlarged. He knew they were shocker energies and he got the impression that there was something seriously wrong with him. They are, he managed to ask. It is? When you drink wine at dinner, do you sometimes feel dizzy when you ride Sahib? Gupta asked and mangled German. Do you find yourself waking in the night with a terrible need to relieve yourself? Do you find yourself stumbling over nothing? Do you sometimes forget a word or a name that you know as well as your own? Philip paled as he wondered what was wrong with him. He could tell from the way Gupta Ryde Singh was looking at him that it had to be bad. He shot a glance at the grivel chrome of Dina and the children. Could this be the last time his eyes set upon them? Gupta thrust a hand at Philip's belly and it started flashing, as if it had a light inside the hand that was flashing. Sahib, Dr. Thomas, he screamed, the Meshawaka, there is no time I must operate. Philip barely had time to take in her Singh's last word before Dr. Stone shoved him into a chair and ruthlessly yanked up and tore open his clothing, probably damaging his fine lime-green linen shirt beyond repair, and then her Singh plunged his fingers into his belly.  Her Singh opened his hand to reveal a mass of what looked like bloody hair and things best left unidentified. You see, Gupta shouted as he waved his prize for all to see, you see, it was almost too late. That was the last Philip took in as his traumatized mind decided it had had enough. A sample complete. Ready to continue?


You'll see that as a practitioner, a heavy practitioner in the world of marketing and marketing technology might have a different spend, but it's very grounded and very consistent with a lot of what you just learned from Scott. So as Lisa said, I'm Lisa Fink. I'm the former CMO of Tableau Software. I've recently retired. I retired back at the end of 2019 after 11 years in a journey where we went from about three marketers when I started and no CMS to 300 marketers in a very well-developed CMS with a heavy Mar-Tech stack. We went from about $5 million in revenue to a billion, which was a long journey. And we went from a startup that nobody had ever heard of to IPO to then being a publicly held company that was a leader in its space. So over those 11 years, I got to learn a lot. I got to do a lot of things. I got to make a lot of mistakes. I got a lot of smart people. That helped me correct those mistakes and do better. And mostly, like I said, I learned a lot. And so I wanted to start today with my idea of what the secret formula was. Okay. So are you ready for the secret formula? All right. Here we go. Secret formula to growth is really quite simple. It's great brands attract prospects, satisfied prospects become customers, and happy customers lead the community. And guess what? Community amplifies your brand, which then leads to more prospects, more community, more brand. It's a compounding formula that we have here. And it's really pretty simple, maybe simpler than you expected, but simple doesn't make easy. And so let's look at it another way. I want to look at it as a customer journey. And I want to look at it in that context of what marketing does to influence that customer journey. The customer journey pretty much is, you know, a person is totally unaware of their problem and certainly of your product or service. Then through some efforts, maybe they become aware of their problem, they become aware of your customer. So they become an aware prospect. Then there's the whole journey, the next phase of them going from being an aware prospect to getting them to be a signed customer. What are you doing to help them become part of your franchise, part of your organization's customer base? But that doesn't stop there, especially in the world of SaaS and subscription models. It's not enough to just sign them and have them be customers. You also have to make them be successful, to help them go from just a customer to a successful customer to wanting to be part of your community, to wanting to be part of what you stand for and what you represent. And then again, it's a cycle. It's that compounding factor where the stronger your community is, the more members of your community, the more they're talking about you, the more they're influencing unaware prospects, which turns into more aware prospects, and the cycle continues. So what do we as marketers do, any of us do in this, turns out quite a lot. We actually spend a lot of time influencing and directing this journey. To start with, we direct the brand. I think that's super important. Of course, we're worrying about marketing strategy and positioning and messaging. Of course, we're thinking about communications, both externally and internally. But we're also thinking and should be thinking hard about the culture of your company, helping foster the culture. And there's a really good reason for that, and that is because brand and culture go hand in hand. I can tell you from my experience, when your brand and your culture are symbiotic, when they're the same thing, inside and outside, boy, that makes everything a lot easier. It makes messaging a lot easier. It makes matching to customers a lot easier. It makes writing a lot easier. It makes execution a lot easier, because people have expectations from a culture that turn out to show up in the brand. And in fact, there's a great book by this author, Denise Lee Yone, who wrote a couple of books on branding. And she wrote a quote, it's quite lengthy here. And she's saying that your culture and your brand cannot be separate. They really can't. If you don't have a mutually reinforcing relationship between those two things, you're losing out on a lot of opportunity. And frankly, you're taking a lot of risk with your business. The days when companies could present this brand to the outside world that was much different than the kind of culture they had internally, that used to be pretty easy 20, 30 years ago when there weren't so many channels of communication where people weren't as transparent with their sharing and with their points of view, it's not possible anymore. The world is too transparent. You have to be authentic. And I think Scott describes a need for authenticity. And it certainly shows up that brand and culture must do that together. Now, back to the journey. The next stage is what we're doing to drive that move from aware prospect to customer. In other words, what are we doing to do revenue generation? Whether it's demand generation or working with sales on account-based marketing or working to get leads in and get them in the funnel, get them matured, get them to become customers and make that experience accelerate that sales function. I think Scott identified that that was one of the top things that boards are asking from their marketing is accelerate revenue. And that's what we do in that phase of the journey. We help, we work closely with sales on that funnel and we drive to revenue. But that doesn't stop there. Getting revenue is not enough, again, in the world of subscription. We have to work closely to make them successful. We work closely with sales and customer success to ensure that customers can be successful at scale. And so we're doing things like helping with customer engagement and enablement. In a lot of ways, because of all the marketing technologies we have, we're one of the better organizations in our companies that understands automation and that humanization. We're good at that. Sometimes you see where marketing understands where automation makes sense and where the personal touch makes sense and how you can put personal touches into your automation. So we can make some major contributions in this area. We also are really good at fostering connections. We're good at staying on top of social. We're good on staying on top of how the community is talking to each other. And we're good at monitoring and enabling that community, whether it's through a social presence or through events. We're making the community connections happen. And again, all of this is a compounding factor to make growth possible. The more you have satisfied customers, the more they enter the community, the more they're happy to be part of that community, the more they amplify your brand message, which by amplifying your brand message, gets you more unaware prospects to become aware prospects. So it's really kind of a nice thing. But I really want to talk a little bit more about what's underneath this cycle, what drives this cycle forward, what makes this cycle possible, especially from our perspective as marketers. In my opinion, there are two things that really drive this cycle from phase to phase. What acts as the foundation, the two things that marketing is highly dependent upon are basically data-enabling technology and content. Those are the two things. The mastering, what I call the virtuous cycle, is highly dependent on these two things. We live and die by our data-enabling technologies and by the content we put through those data-enabling technologies. And you guys know how important that is. But why in particular is it so important? Let's talk about data-enabling technology, first of all. And when I say data-enabling technology, what I mean by that is technology that not only delivers data and can keep track of what customers are doing and we can see what's happening, that behavioral data and other types of data that we capture. But also, those technologies use that data to make themselves better and make themselves smarter. A lot of AI and ML is doing that and the technologies you're using every day that you don't even know you're using them. So when I say data-enabling technology, I mean it both ways. I mean data that gets collected from the technologies but also technologies that rely on data. And in that definition, as Scott showed us, I couldn't help but resist to show this. I always show this because it's just a fact. We're talking about a ridiculous number of applications and tools and APIs and apps and services and microservices. You call this the Mar-Tech 5,000 for convenience, but I know you said it has over 7,000. Boy, it's just an incredible amount of complexity and technologies that we're facing. And even though it shows that people use 5,000 and there's really 7,000, most of us aren't even skimming the top of that.  Certainly a lot of us are using 200 or even 100. And I think you said the average was 91. But even small companies are using dozens. And so it's really important that we are able to organize these data enabling technologies into our version of a platform or what we might commonly call the Mar-Tech stack. In fact, when we were just chatting, Scott and I before, we were talking about whether the Mar-Tech set of technologies is really a platform or not. They're pretty loosely coupled. They're pretty loosely integrated, sometimes not so great. So I thought, no, it's not really a platform. Scott's right, it's really more of a stack. But it's important because it's letting us do things that we could never do before. The Mar-Tech stack is the foundation of everything. Whether it's when we're collecting that data, to the integration of it, to the ability to store it and make sense of it, to presenting it so we can orchestrate better marketing activities through the channels we need to be in to ultimately get to the customer. This has completely changed our practices and our capabilities. And the other thing that it's done is all this data enabling technology has radically changed how we build brands, demand, and communities. It's radically changed it. 20, 30 years ago before the internet, you pretty much placed print ads in magazines, maybe some industry newspapers. You went to some trade shows, maybe you sent direct mail.  But it's changed now. It's not how any of these brands did it. And I bet you're mining most of your companies. It's not how you built your brands either. Because what we're doing now is we're relying on technologies or capabilities now that enable us to talk and get in front of prospects in different ways. Whether that's social media and the community, the way that Netflix has such passionate lovers of their original programming that you can connect to, or whether it's digital ad channels that are happening, things that people like Google, of course, with all we can do with Google. But even Amazon has completely changed the way that people present themselves in digital advertising. And now Amazon itself has become an advertising platform. Then it's incredible how people have taken experiences. We're building experiences that move from online to offline. Pretty seamlessly. Uber is a great example. No matter what you think about their brand, they've given you a digital experience. Then you get an in-person experience that's also digital maybe while you're in the car. And you get out of the car and you're back to being an online experience, a digital experience. Pretty seamless. The Tesla buying experience is a lot like that as well. And then of course these organizations, our technology has enabled us to tell stories very differently. The old days you tried to hit up a media writer and you tried to convince them of your point of view and then they wrote a static article. They printed it in offline media, print or newspaper and that's pretty much how it happened. But now we can tell stories. Not only do we go to journalists and have them tell very flexible and interesting stories, we can tell our own stories. We can become experts. We can become journalists or the reporters of our own industry through blogging, Twitter, microblogging, what have you. I think Scott, that's how Scott became recognized for his expert and authenticity in that area is he really started thinking and sharing his knowledge as a practitioner. And so we are able to do that. It's an amazing thing. Tableau has done a great job I think using data, helping people use data to tell stories with a free product called Tableau Public. It's a new way, ordinary people can tell stories with data. And then all of them are using direct communications but not just direct mail, old fashioned and not even email which is old fashioned but still effective. There's texts, there's Instagram, there's Slack, there's Drift, there's all kinds of, all kinds of new kinds of data enabled technologies. Even the phone is a much different experience than it was even 20 or 30 years ago. And you know what, we don't have to go that far to see an example of how the MarTechStack works. Here's an example of how Tableau used I think over 15 different marketing technologies to improve their use of customer records and cognitive scoring in ad bidding. And what did it, a lot of technology, a lot of integrations, we needed our developers to work on this, we needed our content people to do this because the ads mattered, we needed our campaign managers, we needed sales, we needed all these people and all these systems and all this data to come together. And what did it result in? It resulted in 16% more leads for the same cost. Now as a CMO, I mean I'm not always thinking about how to increase efficiency on spend, but it is a huge objective. You get a lot of pressure from above to make sure your budgets are effective, that your most efficient way that you can attract customers and prospects. And I actually like to see it when we can save money or do more with the same money because guess what? That means we can do more with other things too. And I love to see us expanding and experimenting. Pretty awesome to be able to do this and they did it, this team did it at scale. They did it for 250,000 keywords, 47,000 different ads and nearly 7 billion monthly impressions, which was a lot of data, a lot of associated technologies that made it possible from our MarTech stack. But even with that one example of Tableau there, you can see that this statement from the economist about a year and a half ago, or almost two years ago, the world's most valuable resources no longer oiled but data. And I'm sure you've heard it and it's almost become trite already. But the fact is it's true because data can reflect the behavior we're experiencing in the online and offline world, then we can model reality and we can understand better how to project our own offers to the market and to customers to find the best customers and prospects to join in into our franchise. So it's great that data is the new most valuable resource but there's a bit of a problem. And that is that being data-driven, as Scott also indicated, still eludes a lot of organizations. How many of you would say that your organization is data-driven or fairly close to being data-driven? How about, oh, good, okay, good. And how many of you are saying we're just on the beginning of that journey? Okay, good. And how many of you would say, you know what, haven't heard much about it, not really, management's not talking about it. Okay, so there are, you know, it's different kinds of phases you go through. So nearly everyone in this particular survey of executives about data, about big data in particular, said they're trying, but nearly two thirds admitted they're nowhere close to being successful. So here you guys are, many of you, with the skills and the smarts to understand the value of data, but as you know, the problem is there aren't enough people like you. 95% of employers say finding people with analytical skills is hard. That's pretty incredible. Just barely under cybersecurity and you know how important that is in these days. So it's pretty remarkable how the need for skills with using data and using technology, data enabling technologies has never been higher. Now why is content important? It's right there with data enabling technology in my mind. It's the other invisible force shaping what our marketing efforts can do today. And there's a huge imperative. And so again, why is it so important? Well, it's really quite simple because it's important to buyers. It's important to your customers. 60% of B2B buyers don't wanna interact with a sales rep. I think I got this from a Gartner survey by the way. And 62% say they can finalize their purchase selection criteria based solely on digital content. Wow, that is a pretty remarkable thing. That means that a lot of our relationships with our customers are starting and pretty much fully formed by the digital content that we're producing and we're delivering in an effective way. That's pretty amazing. One of the problems though with the industry is with content is that a lot of content is crap.  And it's just, it's really a question of, so much of the material being useless, nearly 60% thought that in this is a 2018 survey, too much material so people can't find really what would help them at the time and they use a lot of other sources. So it's a well-known fact but and we just gotta keep working on what it is. And so what are some of the keys to successful content marketing? Well, I don't propose to have all the answers but I do love this philosophy which is stop thinking of content as a campaign asset and to sell, start thinking of as a means to start and maintain business relationships with buyers. So think about it not as, oh, I need a piece to be able to generate a lead. No, we need to talk to our buyers and our prospects about important issues and let's start a relationship with this content. And I think if you take it a higher level to less of a campaign tactic to a strategic function it gives you a different perspective on it and I think that will increase the value of our content to our buyers and to our customers as they travel their journey with you. And I love this quote from Laura Most of Forester who said, what you have to say is more important than what channel or tactic you use to say it. Again, thinking about what you're having to say as a strategic decision or a strategic input and of course the tactical element of putting it out there is still extremely critical. So I don't want to underestimate what you have to do to get it in the right channel to get it to your target segment because you do have to choose your channels wisely. And you can create a lot of content or great content and just put it on your website and hope that, hey, if I build it, they will come. We all know that's just not true. They won't come sometimes but very rarely. So given all that sort of context, going back to the idea that what are some ideas or lessons, things that I learned about how you can drive growth. Well, I've got four of them for you. First one is evangelize. Relentlessly be somebody who is, even if you're not a technologist, relentlessly evangelize new data-enabling technologies to keep improving because they are just coming at us super fast. Now, I'm not saying cause stress in your organization. Oh my God, we're still on this old system. We need it in the system. No, you don't have to create stress. What you have to do is get people excited about the possibilities. Scott and I were talking before and I was recalling how when I started at Tableau in 2007, there weren't that many data technologies at all. There was Eloqua, which was pretty reasonable, sort of reasonable, and then there was Marketo, which had a little bit of something but a lot of stuff on paper at the time. We were trying to figure out which content management system to use. I think our decision was between Drupal and Joomla, as I recall, and it was just a very different world. But we have sense developed and the company's sense adopted many, many technologies because there's excitement about being able to do more stuff and more interesting stuff. So helping your organization have a positive attitude toward growth, keeping an open mindset about growth, about technologies is very positive things you can do.  Just be a little empathetic because they're trying to fight the good fight and it takes a lot. The larger your organization is, the more you need some governance from IT and integration with a bunch of other apps that you don't even know the company's using. They need your positive thoughts and positive energy and enthusiasm for new ways to get things done. In fact, there are some technology forces that I think are really driving marketing and impacting marketing that we have to manage against. They're the very new ones, like digital reality, but also the cognitive technologies. Like if I hear, read or see another five articles about AI or ML in my email box today, I would be shocked if it wasn't even 10. It's just a big hot trend, right? Same with blockchain, you know? Blockchain, there's still the emerging trend that that's gonna impact marketing in a big way. And first I thought, really, how? And then you start to read about it and you're like, oh, this could be pretty huge. Of course, we're still talking about some of the old new, the old new, which are things like digital experiences and analytics, still people are talking about analytics and still talking about the going to the cloud. These are still important things. Now, when you turn inward, there are many issues too, the business realities. Modernizing our core systems to enable us to adopt new technologies, to enable us to be smarter with technology is non-trivial, as a non-trivial activity, and it requires really amazing engineers and amazing developers and amazing marketing technologists. So if you have those people in your organization, grab on to them and hold on to them, because they're valuable, because that's a critical thing. Also, what are we gonna do about risk and cybersecurity? This is non-trivial, you're just a day or two away from some kind of catastrophic event. According to what you read in the media, something that's gotta be managed. And then finally, if it's true what Gartner says, Gartner says the CMO is gonna spend more than the CIO by I think it's next year. If that's true, then a lot of technology resting in the IT organization might not be the best place for it. If so, it better be a strong collaboration between marketing and IT about how things get executed and the priority of how the need for marketing technologies gets set. So we all need to be able to be patient with these trends and understand them to be able to help our organization make smart decisions. So my recommendations are, just keep learning, keep listening, I love some of Scott's recommendations. Have you heard of this one? Zapier and other ones that you mentioned to Airtable. I've heard of those. Now I'm reinspired to go back to my office and look them up.   You're smart, you're on top of issues, you're on top of trends. What can you do to help your organization innovate? Your ideas are critical. Okay, idea number two, encourage data use and champion new data sources. We wanna be able to use more data. Marketers are, in fact, can learn a lot even from just basic data. So one of the things I hear constantly is like, oh, we don't have all our data perfectly integrated yet or we don't have it all in a data warehouse or a cloud warehouse. So we're not doing anything. Oh my gosh, that's unfortunate. Because even though we think that, we might think like we want all the data, we want a 360 degree view and sometimes we question when we don't have the full view and sometimes we think by the data we don't have is more important than the data we do have. The fact is people just need to get started and I love this quote from Charles Babbage, a mathematician from like the 1800s or something. He said, and I find this to be true, time and time again, errors using inadequate data are much less than those using no data at all. Okay, so I'd rather make a smaller error than a bigger error, okay? Just because I don't have all the data doesn't mean I can't get a good answer or get some good direction or insight. Here's a good example, real simple. This is just data from our website out of Drew Paul or from our web logs and it's telling me that, hey, those Germans and German language content really love more than other languages or other language groups. They love to click on data visualizations and graphics less so on white papers. Hey, that's informative. If I'm marketing to the German market and putting it in German, all right, I learned something today. I'm a content marketer. I can be smarter about what's gonna be effective. All right, some quick recommendations. Encourage people to analyze and use data, including yourself, don't be afraid. You know, ask to understand the data flows, especially as it relates to content because you wanna understand which of your content is the best performing so you can create more like it and then get to know other groups because they have data and they have know-how that you can share with them. Third, really important because the brand is so important to the customer journey and to the virtuous cycle. Every touch is a brand touch and most touches are digital. Let's face it. These are all, these are a long list of outbound and outbound activities you can do and I've bolded things that are fairly digital online but even things that are offline at in-person events and conferences and trade shows, boy, you can make those pretty effective by using smart digital technologies to make those experiences smarter and better. Whether it's a mobile app at a conference or when they get back to the office after a conference they're doing smart stuff there, that's a great thing. So let me just speed up a little bit. So my recommendations are that you show you care about the brand and show that you care about the customer experience. I love Scott's idea that CX has its own ROI and it really does. LaCroix aside, CX does have its own ROI.  Talk to them. He or she who speaks with the voice of the customer is going to have the most credibility at a meeting and so be that person who's credible. We need you to do that. And then finally, it doesn't matter if you have people reporting to you or not, be a leader, empower your company's most valuable assets, be a culture builder.  The other huge benefit is that if you're a culture builder and you're attracting great people into your team, great people around you, it will help you accomplish the difficult path of growth because people really are the differentiating factor. In fact, I love this, if you must choose between a great plan with a mediocre team or a mediocre plan with a great team, take the great team every time because a great team will fix a bad plan. A mediocre team, hmm, probably can't even execute a great plan. The thing is, and don't underestimate this, a lot of mediocre teams are actually great teams in hiding. They just need someone to come in and show them the way and you can be the person that has that enthusiasm for wanting to do great work and that can drive a team to excellence. Okay, so my recommendations are, look for fit in your job.  Now, you don't have to love it 100% of every day. In fact, I just read an article this morning that says, if you love the things you're doing at your job at least 20% of the day, that's enough. In fact, there's really no difference if you love your job 20% of the day or 50% of the day. 20% of the day, if the things you're doing you love doing, then you're in a place that fits. If you're not, maybe find a place where you can be part of the culture builder and you can feel like more of a fit. Be an example of that culture as well and then lead. You can lead by enabling and innovating. No matter what your role is, it's not about managing people. As I said, it's about leadership and people are looking for leaders. You can be that leader. Okay, so remember that secret formula. It's real simple, great brands attract prospects, satisfied prospects become customers, happy customers lead to community and strong communities amplify great brands. It's doable. It really is. Now you can borrow it and adjust it and change it and make it better to work for your world. I found that this worked for me and Tableau as we grew to a billion. And frankly, this formula might not work for them for the next five billion, but it took us to a pretty good journey at this point. But the real thing is that content, data enabling technology and people are what underlie this all. And this is really what the key point is. Content and data technologies are enabling us to do anything. And each of us with our colleagues is really the ones making it happen. And that's not just for today, but for every day. So it's our moment, it's your moment, seize it. So I wanna thank you so much for having me speak and like Scott, I'll be down here and I hope you enjoyed it. Thanks so much.