Yeah, my name is Steve Maeda. I work as a lifestyle and dating coach and I live in Fort Worth, Texas. I work out of Austin and pretty much all around Texas. All right, so the catalyst for joining and finding the community is actually that's a very deep answer, but the best way to answer that question is purely by I guess you could say the general urge of wanting to meet women that you would want to meet. But I think that the deeper level of that has so much to do with a general lack of identity. I mean the way I grew up was definitely this is actually interesting characteristic of everybody in the community and in a lot of like social movements that we find like in America today. America has a lot of time on its hands especially for like the middle class, upper middle class type people and and so I think for myself it was like really looking for a sense of identity and a sense of masculinity. A lot of people talk about or even in the movie Fight Club they talk about not having certain role models and father figures. Well my dad was always at work and I didn't really know how to I guess look for answers and how to define myself. One of the ways to do that might have been playing music. One of the ways to do that might be like artistically expressing yourself and some of the other ways might actually be having that kind of like badge of knowing how to meet the women that you'd want and that's kind of how the community was still is and initially was marketed and kind of what was being sold and so that's that's what I wanted out of it and what I got out of it completely different but that's the catalyst right. I got into pickup for the reasons of pickup and I got and then what it's turned into is the growth of somebody. Look I think if somebody doesn't realize that you realize that pretty quick whenever you want something whenever you have a desire for something that is in some way and we have such a materialistic culture that is in some way filling a void and that void you're going to have to look at. If you get what you want you're soon gonna realize that that isn't the thing that is making you happy and the problem with so much of our culture and just being it's so consumer based and even having sex as a commodity that we have no identity of what that really means and so what this has turned into me is yeah it's truly challenged parts of me of where people have stepped on my toes where I've had to hold back my ego where I've realized my ego was something that got me late at first but at the same time attracted the worst part of person towards me that it forced me in and out of certain relationships it forced me in relationships that were bad for me and then forced me out of them and actually forced me to change. That's what I actually think is the most important part of the whole pickup or whatever dating whatever you want to call it community is that it's turned into so many other things if you actually alright so this guy who teaches his name tip Nautica who I have a lot of respect for and I I've only seen him speak once and that was enough to get that this guy actually had a better idea of being a man than almost every other teacher out there which is what is sadly kind of being sold it's like dude you want to be that person that no longer has that shame that no longer has that that fear of approaching whoever whatever it is right and so with Eric hypnotic is thing is he was saying he's like look before you get started and any of this stuff you need to be comfortable with your own sexuality and who you are and to really know that if you don't then you're kind of missing the point and that that's kind of maybe a botched quote from him but that's really what I interpreted from what he was saying and I thought it was awesome because nobody ever talks about that and the thing is is I actually statistically if you look at the the pickup community and people who buy these products nobody really gets that that the result rate isn't that that high right and I actually got good man I got good with women and I had a lot of issues that man really spoke to me and I'm sure we'll talk about this more but spoke to me in terms of like what I thought sex was I grew up with not the best environment with my parents especially my mother I had a lot of resentment towards that my first girlfriend that I ever had she got she got kidnapped and like all this crazy stuff happened to her and I didn't have a girlfriend for three years after that and that had me it had a lot of resentment which I didn't see on the surface level of myself and then also when I started getting good with women all that came out all right and when I started actually being able to assert my sexuality and realize how powerful it was and realize how neglected it was in our culture and realize that people's sense of identity in terms of sexuality is is completely man there's no definition for it especially in the United States that it brought out all sorts of stuff out of me seeing it and other people actually feeding off of it so there's that for me personally but also man I mean if you were to ask me what I've gotten out most like right now today it would be like an experience like this you know sharing my experiences with the community or or whatever and working with other people do you believe life experience overshadows whatever degree well the degree is the emblem of life experience all right so I never had that but I have plenty of life experience but see that's the thing is I mean let me tell you about this excellent product of mine called the red stack now the thing is the whole point of what I was doing with these stacks was to say look you have a life you don't need to lie about it if you just woke up in Lake Iola where we're shooting at today and that was your life and you were kind of raised by pigeons you could actually tell that story and as long as you could make somebody understand it your you could get attraction from somebody that's all you need to know it's self-expression man it's in this this something that what it what is what is everybody freaking like what did Nietzsche say the existentialist right about about being an artist I used to get his books to try and be an intellectual but one had like artists in the in the title so I got it and I but he said an artist all an artist does is hold a magnifying glass to his soul all right all you are doing like and we we talk about social movements and all this stuff dude I can't worry about that my ego loves to say I love the big shiny flashing bright lights and I wish I could say here that I could I was a spiritually sound person and and had all these great things about me but the reality of it is that I wake up every day like everybody else and if I lose focus of that person in front of me one person talking to another one person it's not me talking to a group it's not me talking to a bunch of people on the internet it's me talking to who's in front of me that life experience needs to define me more than anything else if I don't have that first then I can't go on to anything and so I think that dude I need to I think everybody needs to have that have the importance of their life themselves actually shaping who they are who they meet who they construct around their their social circle and all that fun stuff do I want to make money or do I want to teach look my function is to teach my highlight is to teach somebody one-on-one three people at a time it's tough man I max out at that and you you can only focus on so many things my my whole highlight and all of this what I like and what I'm good at and where I see results at is when I'm working with somebody individually whether I'm writing for them or talking to them on the phone or working with them live in person now in a business sense that's not efficient all right in a business sense I need to be somebody who is broadcasted out there all over the place so what the real challenge is the real challenge is not you know look if I have talent if I have somebody who wants to make this a part of my life my challenge is to be creative enough to do what I'm good at and adapt towards everybody else now am I gonna be shaped by that that's the tough balance I never did the feather bows or whatever but dude I I mean of course I wore things that I wasn't used to I mean even right now I'm wearing jeans that are all design or whatever do I be if I were if I didn't know anything about this community I would never buy jeans that were over 20 bucks at a thrift store you know I wear my buddy's t-shirts or whatever so I mean I think I still do it to this day but I mean I kind of did I wore nice jackets I wore shirts that had all that embroidered shit on it and I cared about that the thing is is what am I attracting you know I want to I want to be able to attract the things that I like so I need to project myself in the best sort of way if I feel comfortable wearing you know whatever diesel jeans and on the mat clothing or whatever the fuck it is right then that's fine you know but if I'm trying to be somebody that I'm not that's where it gets kind of weird humanity is not a list of things if you were to ask a girl what her list of qualities of a man is she could tell you or maybe she could ask the guy do the same thing you think that that is how anybody lives their life no man emotions are something which is are so awesome they mix us up into this whole mess of things we can't have a scientific you know calculation towards things yeah there could be maps out of things and I think the community does a just a terrible job at that of saying that it's a science and even breaking down anything close to a science if you look at real social scientists like if you look at like Daniel Goldman or Malcolm Gad or whatever his name is and I've but if you look at those guys are Paul Ekman I mean in terms of facial expression they've made a science of these things right now pick up people you know put all this bullshit evolutionary biology and all the stuff which they don't know about and use it as a definition all right now how attraction works how I believe it works is masculinity is defined by how femininity sees masculinity femininity is defined by how masculinity views it I'm attracted to how I'm viewed I'm not attracted I don't control it you know I can go up to a girl that's hot and she opens her mouth and says something which doesn't reflect in the right way dude I lose attraction for her if she starts if she's not so hot and starts engaging in something which is feeding off of me I get attracted to it so I'm defined by it just as much as I define it I guess I'd consider myself a lifestyle coach if I'm so honored to have that title well I always say it about myself so I better live up to it pick up artists is somebody who teaches you how to the art of picking up somebody all right and you that's a short-lived goal or that's a short-lived reality for anybody the more you brought up a few things about what were the worst parts and best parts to the more you get laid the more you have sex with random people the worst you feel and the reason why is because the most human thing you can have is connecting with somebody on that sort of man it's it's awesome all right if that were a part of our everyday language that might be another thing right but it's not a part of our language we keep that hidden and the more you do that the less that you feel that beautiful human characteristic of it all right and when you have sex with like if you have sex with four different girls a month you're gonna feel awkward about it but what a pick up artist is doing is they're teaching you that if that they're teaching how to go and talk and get attention from women most of the time they're not actually teaching how to sexually express yourself all right what a lifestyle coach is is it's like hey look getting women getting women as a side effect of your lifestyle that's it and a lifestyle coach says hey look you got these things going for you like to sit at home and you know jerk off and watch porn let's change a few things you can still maybe do that and show that brightly out to the world and broadcast it and yada yada yada but it takes parts about you a lifestyle coach does that or at least my style of doing it and makes it into something which can be attractive and generate attraction and broadcast it so you can get the people that you want in your life the best-aiding advice that I've ever ever gotten from anybody and I got it when I was 17 I heard on the radio right it said if you do what you love to do you're gonna meet the right people and that's truly it who is David D'Angelo to me he's a he's a website he's a guy named Evan Pagan that I guess is this marketing tycoon and the definition of business and in fact like he's not an ill definition of business but I mean that's what he is I mean he's a guy who fills in my email box with a bunch of emails it defined the community it actually in some ways I mean the game the first time I never read it all I read a lot of it my friend read it and he's like dude everybody's like a comic book character in it so it kind of like made everybody this weird it it just made this myth right but but at the same time it made it mainstream and so the long run of it or in the long the long run of the whole thing is it's better for things to be mainstream because it makes things closer to the norm something like the key to humanity is never being on the outsides it's never being too good or too low it's being in the middle I mean we always connect with each other and you know if there's two things that are ingrained in us it's to socialize and it's to have sex and in the social realm there's so many definitions that we can create through society of how that all works but if we lose sight of the norm then the man we lose sight of ourselves the book the game yeah it brings people to whatever man do I still think that you know whatever homelessness or drug addiction or alcoholism or or having lots of money is relevant in culture of course man it's the definition of our culture to see everything but alright the things that are being said in the game yeah man I mean people come here from all different walks of life my job is to in some way relate with it they haven't had all of my experiences now the goal is yeah dude you want to be able to assert dominance and confidence in all of your affairs and to have some sort of honest integrity and get what you want know what you want and be able to go out there and get it but to get there man the path is always screwed up I mean anybody who's done any musical instrument or any athletic event you didn't start off you know running whatever competition with Jesse Owens or whoever man you didn't start off you know being some excellent guitar player or some pianist you did repetition of things over and over again but the problem is is the community defines itself by those repetitive events rather than seeing the horizon you know seeing that goal to go for well totally alright so do I believe that Western civilizations become feminized well alright so we get into a whole bunch of things where I'm just some uneducated dude I mean like I I kind of went to high school and that's about it and but when you come down to there's so many things that this hits on first off when populations get so big they automatically refract so if you look at like some of the older laws like Jewish and Islamic law to put somebody in a cage is never it was never really an option right and even to put somebody to death took like a it's very rare especially a Jewish law and but what are what happens is society redefines things and even with religion you see Christianity gets so big it refracts and all these things you see Catholicism gets so big it refracts and all these things and so certain population densities can only hold so much and what happens is when let's say to make this is simply put if you sit on a plane and there's a hundred people that plane is full alright and you have a flight to Europe let's say you have a flight that's 10 hours you'll get to know maybe the person next to you on both sides that's it if you have a plane filled with five people and you are on a flight to Europe same amount of time you'll get to know every single one of those people and what is interesting is when you have more of a population density we built we put bigger walls up in front of each other and I think that's more of the issue that we're talking about and I can go on and on about all these weird bizarre ideas of that but our culture has so much of a density of stimuli so much of a density of people so much of an identity of lack of identity of people trying to find that identity and what's happened is we try and we try and highlight it in such unique ways and in fact man you can take a look at the American male nobody knows how to nobody knows how to just live life and the American female being a to talk more along the lines of like what guys like hypnotic or a gone Jason Savage are saying is men don't know how to be men because women don't know how to be women and women don't know how to be women because men don't know how to be men and that can transition into how you perceive people I can cultural roles whatever it is and even even in the bedroom what what is it that we have defining us like dudes on rap videos dudes on you know rock stars and whatever is it MTV is it is it whatever on like crazy news channel are those the thing is that the best we got man the most alpha male people that we know in our culture end up in prison because they don't have a place all right and they probably end up in prison for a lot of reasons but what do we have to define ourselves so in order with the pickup artist community did was it took everybody and it made it made us be more like women to relate with them which is interesting and we need to know about women it's not a bad thing it's not a bad thing to look at feminine qualities in fact a lot of pickup artists are overly feminine just in their you know if you were to define the things as being more talkative and thinking and you know whatever whatever it is people would stereotypically define women as is pickup artists fit that mode but it was an order to gain attraction from women in order to feel like a man they did all these things which are a feminine to be that way rather than look for a definition which if you were to ask every woman and I would challenge everybody to do this is really ask them and you normally ask them ask your waitress has somebody you're friends with ask a random girl that you you know open and say like what is it that you really want what is it you really want out of a man and they will get to the point where they say I want a guy that knows how to make decisions but knows also knows how to be soft you know it's passionate and knows what he wants but also knows how to appreciate me they'll always say that and the sad thing is is nobody knows how to do that I think they have to do all this other bullshit you know in order to get people to like them right we've designed something you know the the pickup community is designed something which has made us the most beta people in the world were redefining our lives to chase something that we have no concept of which is a woman look pickup is more about what it taught was being more about this facade of a male that gets women it had nothing to do with knowing more about yourself in fact it repelled that idea and knowing more about women it belittled them and so knowing more about women is a good thing it's definitely a good thing it will teach you more about social dynamics than anything and knowing more about yourself is the true goal you know so I think both are important both are ignored in the pickup community the pickup community look in order for it not to look bad look it looks bad for various reasons because it comes in on such a manipulative guys even a lot of the things if you look at somebody who's really excellent at this you would look at well Adam is good in the pickup community at this he somehow makes it normal but if you look at somebody that really does this a guy like Darren Brown who takes like manipulative tactics he's a mentalist dude and he makes him you know kind of like cool and sensationalized the problem is is that's never going to be the answer is broadcasting to the mainstream I mean why should that be your definition of course for business that's a good definition but why should that be your definition when has that ever benefited anybody because what I know from experience is like one of my good friends I don't talk to enough these days guy taught me a lot about women he's got a Mickey who's a homeless dude he actually had one eye is a Mickey one eye who actually had a lot of game with women now Mickey used to be a pimp Mickey used to you know do crazy shit right but if I'm willing to see the good and bad sides of him if I'm willing to see all of him and understand it I'm getting closer to that reality than anything else people argue about politics people argue about opinions people argue about all that stuff in fact there's a guy who's a pornographer is a good friend of mine I trust him dude he could have money of mine I trust him more than pretty much any pickup artist instructor and you know he's done a lot of bad stuff he's done a lot of good stuff if you're unwilling to see that then shit man fuck what can you get out of it now I get that with my students but why should that mean my goal of the mainstream now my goal with the mainstream should be it's like hey look I'll show myself honesty how much are honestly how much are you willing to see it you might see the bad parts might see the good parts the fuck cares man that shit can't define me my purpose is to work with the person in front of me what would I say to somebody who knows nothing about the community well I get that a lot a lot of every once in a while I mean pretty consistency I'll get a client consistently I'll get a client who knows nothing about the community they'll hear about me via word of mouth she always amazes me as they'll pay like a considerable amount of money based on what their friends said so that's that makes me feel good because my you know my ex students are saying good things right but in any case the you know what I would say to them is hey well look first off I was coaching them I'd say go out and talk to some people let me see you talk to them you know let me see what's going on and then I'll explain how the principles are relevant but I would say look man go out and socialize and know what you want know what you want from women or know what you want from your social experiences and if you can have any link any any bit of a definition of that then you're a step ahead of what people who are kind of like reading the game or buying into a lot of community things or propaganda whatever you want to call it you're gonna be a step ahead of them because that's not about what you want it's about what the template around you is forcing you to be shaped in in this scene this is this is like a scene which is saying you need to put a mask on you need to wear your armor in order to go out into the real world and that's what people are gonna like about you and what that turned into is you even see it in the business side all right now I take a different approach because I had to in order to change in my life multiple times I don't always stay true to this right but multiple times in my life I realized that your stripped-downness is what reality is you know like I was saying I was hanging out with Anthony last night I was saying to the the wagers we were talking to it's like look dude we're born naked we're born honest we're born knowing what we want and all of our life in order to you know William Blake he's this crazy fucking poet that everybody should read talks about the innocence and the experience right and in order to get back to the innocence you need to have the experience but we're born innocent and you gain the experience a lot all that fun stuff but we spent all our life wrapping up those three things you know we put clothes on our body we become you know afraid to show it we become afraid to show our emotions we come afraid to show what we want because we try and learn experience and what that is and I think the community the pickup community took the the total apex of the definition of what all that is of all of what this false facade is and you see it in the business so do I think that the community has a solar is it just to make money I mean that would be like what is America I mean the spirit or the world or what is the essence of humanity or what is religion like there's pros and cons to all those things and yeah the community has an obvious obvious just domination of marketing and so much the point that it's sickening right and we all fall into it I mean one of the things which is the only way you can really know if you truly love something is if you don't take money for it but obviously I make a living at it and so but the thing is is what always motivates me is teaching in fact that's something which I think is real important there's a guy who I work with and he kind of helps out a lot of my organization and marketing and that sort of stuff and I just told him I'm like look dude I want to teach whoever's in front of me I'm gonna teach them and you figure out if they've paid or not but that's all I want to worry about because that's all I really care about and that's what I'm driven by my motives for getting into the community which you asked before where we're a lot had to do with women and all sort of stuff and it's turned out to be an outlet which is just exploded beyond that where you actually get to be of service in those sorts of ways I don't know man I mean hopefully the community will turn into less of a community defined by how much you get later how much other people think about you right how much other people judge you for you and actually goes back to those roots of God man those age-old things you know it's never gonna be an old statement when Martin Luther King is giving his eye of a dream speech and saying that we're judged by the content of our character and it's also even if you go back in religion or whatever I mean you take the ideas of like Islamic art or Jewish art or I'm neither of which but but if you take the ideas of those those were to disempower the the identity if you look at Islamic art or if you look at the Star of David they're symmetrical because nothing in nature is symmetrical because we are not God or we are not all of this we are less than it and so I think where the community hopefully will go is to something where it's actually actualization or realization of people and bonding and in the need for socializing when I was dude when I was 21 when I was 23 24 25 26 I was so egotistical about my artistic endeavors that I hated socializing and that's the only answer for me is to have a bond with people and it's got to be a bond that is face-to-face it can't just be false it can't be to a bunch of people can only be to one person in front of me and I have to always maintain sight of that so hopefully the community comes back to the importance of togetherness in a very very unique way where we get to see ourselves as individuals rather than forced to define ourselves as individuals all right so the first time I ever met Anthony was actually at a layer talk and gosh so I went to the top layer we said and I spoke at the top layer talk and he talked to us afterwards about convention or something like that and you'd already done it one year but a lot of people had talked to us and he was actually really grateful actually I remember either seeing something on the top layer site about how good the the talk was that we had given or something and that it was by him but that was it it was just a real brief impression now what really defined that for me was if for all the people watching this is massive people helping on this documentary it's really amazing but the guy who has been with Anthony doing all the video work is the same dude is 2008 2009 and what he commented on the ride over here is we're getting ready to shoot was the integrity that he saw and Anthony from the experiences in that first year that he worked with him and I saw the same things my friend John he's a marketer and marketers can be like the biggest snakes in the world and I said do John you seem like a really passionate person and he looked at me said do what the fuck else is there and that to find what real integrity is and that's what I saw an Anthony I mean there was a guy who developed this thing for nothing and you heard a chuteau talk about it at the conference of series like the only person I know who sacrifices everything for something that he believes in that I see day-to-day or I see all the time is Anthony who runs the 21 convention and man that that's the truth you see that well I would like what made me want to speak of the 21 convention I'd like to say my genuineness and my I don't know all these great amazing integrity filled things about me but as Anthony told me last night that I said oh wait sin and me how are speaking I'll speak what made me speak I always speak I always try and talk as much as possible I always speak of layers and one of the things is I always demand that I speak for free although that you pay for the 21 convention it's obviously a good value but if I'm doing a layer talk I always try and say that you speak for free look I get paid for my time and my expertise and I try and give away as much of it for free as possible and I do so in a tremendously inefficient way but I really try and do that why because the only things that have ever changed me the only movements that have ever meant anything to me that have redefined my life have been for free I've never paid for them you know I took a workshop that workshop kind of changed my life but I really learned game from a guy for free sitting in a bar named CJ or Jason Captain Jack I really learned my you know my points of change in life man for things that I didn't pay for and when I start putting value upon those things and having to be defined by that there's no way that can it can have a total value of a human self that I can relate with and somebody else can relate with so footage for free absolutely man I think that everybody should be doing it I think that everybody should be humbled by it and put it in check anything was talking to me about his website and I can talk about my website and there's all these problems with it but so what you know so what if you have passion to change people and you have that tenacity going out there fuck man I don't give a shit if you're standing on a street corner preach preaching I mean you want to fuck man people who changed and taken greatness you look at a guy like George Foreman who lost Muhammad Ali had all these beliefs about whatever and he was defeated as a human being he went out on the street corner and preached about you know Jesus and all this bullshit right for years and that's what he did to rebuild himself and redefine himself to the guy that has that cooking thing is all happy but he was an angry dude before that if you look at passion if you look at purpose and somebody's doing that that's all that matters yeah I have criticisms towards whatever you know and the first year I was saying oh man better organization front man that shit doesn't matter man what matters is your intent in it and whereas somebody who has the business down pat who's kicking ass in every ways fuck man they're only gonna get so far you see that in every example of life when whatever is defining them when the norm is defining them whether it's excellence over athleticism over business over personal growth when it's defined by what other people think about you or the template that's defined by the world around you you will only achieve a certain height so what I see in the convention are people who can speak to big groups in a good way it's not even my highlight right it's not it's not a lot of people's highlight and I think whatever man you know what I think is if the community or if the convention actually had a feel which was more intimate that would be better where people were able to actually engage look I know that there's a lot of stuff online and like tremendously grateful for it it's the most it's awesome and nobody else is doing it and that's great but I think the best moments of the convention were afterwards like when I would do things like layer talks and it's not just me or when somebody else you know where whoever Fuji or whoever the fuck else was talking to somebody if you ask anybody look Adam was in and out of that convention yet everybody who talked to Adam remembers Adam all right and Adam has that feel of being able to relate with people if there was more of that intimacy that would be a huge thing it's kind of like game you got to isolate you got to talk to people and relate on their level when you don't you get all these agitations and people feeling they're on the outside and this is absolutely something where you can't have somebody on the outside in order to grow they have to be in there and working and feeling and a part of it I see it as an opportunity for myself to talk and gloat on about things but I see it as an opportunity to go and travel and meet people and probably have a good experience you know I could meet somebody in a cafe who's not even at the convention and it could change my life or you know whatever change my perspective for that moment that's all it matters but for me to judge where that's going in the whole direction of the 21 convention dude I don't know I mean fuck like I said you can you can make mistakes you can make drastic mistakes but as long as you're guided in the right direction that's the main thing if you if you're on the right road and you have honest footsteps in front of you and you've fallen a hole climbing yourself out of it is the journey but if you go around that hole and walk in a different direction and see the horizon and you take that road and your footsteps are ruled by your fears you're gonna end up so far off the mark it doesn't matter man good thing bad thing it's a good thing in the long run other events are defined by commercialization whereas the 21 convention actually has better quality production you know people say the website doesn't have enough whatever but again that doesn't matter has better production so what did Anthony do first he grew and video production and how to get that on the web for free and that was important to him you know is that the right move for getting people to build his list and make all this money in the long run I think it is but other conventions I could purely they're they're completely ruled by making money and turning a buck and you see the implosion of them whereas look I'm I'm really good with women who was listed as the PUA summits top PUA's the best new PUA's really who was like it's all political all right and Brad P was listed as the best but he is he's fucking good but other people who've been on that list give me a fucking break man and new PUA's give me a break dude I have also and this is my ego talking but I have like some of the best track record with students I mean my students will annihilate most instructors and they they do all the time well whatever what does that mean my students are happy with their lives and I get that all right and then other people defining this is all based on you know who you know and who's ass you kiss it's not based on results and what I see happening with dream is not really highlighting PUA's result wise or in some sort of ranking but it's actually getting the information out there so it's sending a completely different message rather than saying this is the PUA community and this is how it's defined and this is who we are and this is how we're gonna be and fuck man all of you should be like us it's what it's saying is like look here's this information let's get these guys in a room and let's just get them there first let's get them there first and as many people as possible let's give them whatever information and then we're gonna figure out the rest later all right let's add some video to it all right let's add some direction of no look you know I wanted to go all over the world I wanted to to actually have be a global network or whatever Anthony is saying right but let's let's start with action first and then let's have those ideals run it I mean the first year I came 2008 Anthony was talking about all this holistic stuff and you see him change as a person the specifics of maybe those holistic things are the specifics of his exercise program that he's doing are not the main thing right what's the main thing is the purpose behind it all right so I could sit there and say well hey this is a technique for going and opening a girl or seducing a girl that could change man it's how I do it it's how I do it and it's how we all do it together it's how we all come in it's how we all watch this video it's what we take from it it's what our motive is our screen our filters in front of it that we're seeing the world with and if I can do something if anything can do something of you and all these other people can do something of Fuji and Adam and who the fuck else knows can do something to help less filters be put in front of it now that's a good thing you know that's great and that's trying to balance for the mainstream but we can't be defined by it we have to show what's honest with ourselves which is our experience strength and hope and that's it and that's all I can count on and so what I see with the convention and how different it is is it has that it has that unique quality whereas the other ones it's like fuck let's make a buck and let's put a definition on it because I read in a marketing book that it has to have a headline and a sales tag line and this is it it's the same thing with that human being who's David D'Angelo who's probably a great guy and he's actually not guilty of many things but is sadly defined that this is a list of things of what you need to know and we're human beings we're not a list of things we're individuals the more we're applied to that list of a structure the more we're neutered and reaching out for some sort of identity well I think a sense of unity is a very important thing but is defined by the corporations that's a it's a terrible thing because then only money motivates and quality doesn't motivate so it has some pros and cons cons that's the pros and cons so the thing is is that I I get to control the quality all right so I get to deliver but at the same time it also inflates my ego and only makes me focus on those things and that will never be the full answer what the real answer for me is is not that that's it's independence or big business what the real answer to me is is that look are we keeping this human people always talk about these social pressure exercises or shit you have to do in order to prove yourself as a man dude you need to live life life unfolds itself in front of you and all you have to do is open your eyes and it took me having to submerge myself in the community and approach all these sets or whatever it is or to have these students or to get enough money to fill up whatever boot camp it took that in order for me to realize the simplest tools if you asked me the solutions for life i'd give you this long long list of things but when it comes down to it it's about waking up in the morning and it's about being grateful for the things you have and it's about being humble in the right ways and and being of service and and always being an open book it's always the simple things and those are the hardest things for us to learn