Everybody loves a hard worker, okay, right and not only and let me take it a step further Not only does everyone love a hard worker, which what that's what makes you different. Oh Ricky everybody can work hard Yeah, no, everybody can say that they work hard very few people actually Work hard. What I'm saying is is working hard with no bodies looking in this world of you know, just real estate sales, okay, and then you and then you add this component of you know The the building the teams and even if you build other businesses, you know stocks investing, you know the whole nine yards all comes down to Compounding and accumulation Right, so so like for example, you know, I can tell you exactly where you're gonna be Three to five years from now based on what you do day-to-day right now. Well, here's the thing I don't know where someone's gonna be this year like if you tell me what you're doing I don't know where that's gonna get you in the next 12 months But I know for a fact I can tell you exactly where you're gonna be five years from now like like the long-term is so easy to predict This is a game of accumulation Okay, so what I mean is is like when you meet people and you put them in your database They never need to forget who you are Ever okay, so when you meet them and you're like I've just met you and I'm like wow This is a very bubbly not great personality hard worker has her stuff together That's the impression you're making to these people and they love it Okay Now now if you don't take that great moment and great first impression that you just made on them and then continue that Relationship and continue touching them in a way where they never forget about you They're gonna eventually kind of start to forget about you and they could drift away from you now What you have to do listen This is the way I do it guys my goal is to reduce the failure rate in the real estate industry Okay, that's why I coach for free. I don't have a boot camp that people pay for I don't have a course that you're gonna buy I'm trying to influence the entire industry not just people that are willing to pay me for something I want to touch everybody and reduce the failure right in the street And the only way that I can do that is by just sharing what has worked for me Not to say that I'm the god of this stuff or that this is the only way to do it I can just share with you my thoughts and hopefully You pick something up when I look at follow-up and building personal brand and staying in touch with our clients I've went through all the different avenues and I found the simplest way to do it Okay, a weekly email to my entire database now. Why? well the biggest reason is That it has a 90% organic reach which means 90% of the people in your database You're gonna see that email at least in their inbox Social media. We're looking at five, you know, two three four percent organic reach We're a data collector first Because when we meet these people and make these great first impressions and create these friendships We had we need their data to continue to build our personal brands with them forever So when we make these great first impressions Without expecting anything They love us now now we do a weekly email on the same day of the week forever and now through the email They realize wow this person's consistent dependable hard-working professional honest everything that I want in an agent That's what the email does it proves to them that you are who you say you are and that you're here to stay You're not going anywhere. You're creating a machine, right? Because you're spending 30 minutes a week on this email, but it doesn't matter if there's five people 50 people 500 5,000 50,000 it still only takes you 30 minutes every week. So now what is that called scale up bill a tee now? You can scale your business to the moon and now it becomes a game of accumulation Accumulating how many friends can we make how much data can we collect to put into our database to get this week We'll email to let them know who we really are to then do business with them now or later or whatever So if anybody can tell me this is the question Out of all the lead generation sources, okay?  I'm just gonna call people because that's the end result anyway So someone can tell me instead of doing all the stuff people spend all this time money and energy on Just to turn on a call people. Why not just pick the exact property owners? You want to do business with which are unlimited by the way You can never call every single property owner in your market ever never happen Why not pick the exact property owners you want to do business with get their contact information for two cents a piece Call them just to make friends Followed by a weekly email on the same day of the week forever boom if somebody can tell me a better strategy than that and Look if you want to sprinkle social media on top of this make this your foundation If you want to do other things do other things but sprinkle it on top of this make this be the core the core of your business Back then I saw the writing on the wall inventory low pent up the man building the economy opens back up boom Now I'm seeing pent up demand of sellers seller pent up demand people who want to sell but can't There's nothing to buy or they're scared to leave money on the table the markets going up so fast Pint up demand of people who want to list their properties That's where the demand is right now the pent up demand that's building. It's a bubble that's building every day More and more and more and more every day somebody else new wakes up and says man I sure would like to upgrade or move But they can't so they have to wait and so that Continues to add to the ever-growing Pint up demand and bubble of people who want to list their properties as the market continues and Something happens that pops the the bubble of this surge of demand and low inventory Right every seller is going to recognize it at the same time the same day they're going to realize like either interest rates go up a quarter percent unexpectedly or Whatever, I don't know what's going to happen, but something's going to happen Maybe maybe buyers just say you know what I'm not going to spend a million dollars on a three hundred thousand dollar house Okay, I'm done. We're just going to wait. I don't know what it's going to be but whatever it's going to be Is going to create a scenario where the market flattens out Okay, when that when the market does do that and the writings on the wall there every seller that has been waiting For the top or waiting for their opportunity there. They're all going to call their agent on the same day and say sell it now And we're going to have this surge of listings all of a sudden Which which by the way, we'll get we'll get eaten up immediately because when the market flattens out That means that buyers took a step back. So we won't have as many buyers as we had the day before but we'll still have a lot of buyers Say we lose half the buyers. We still have half the buyers And those those the 50% of the same amount of buyers that are still there are going to eat up that inventory That's going to hit the market within a good 30 60 day period So what does that look like for real estate agents? When that moment happens Sellers are going to our clients that know like and trust stuff that we've been building a brand with that we've built Relationships with that want to do business with us. They're waiting for the perfect time They're going to call us out of the blue and say sell sell sell We're going to list all these properties and we're still going to have these buyers in our pocket that have been missing out on deals You wrote four offers for they lost at the multiple situations You're going to have those buyers still in your pocket And now you're going to have all these listings in your pocket and you're going to be able to double in a lot of deals um, you know, there's just so much misconception on You know the expectations of success in real estate and I think that's one of the biggest downfalls of failure in the industry is People come in with the wrong expectations And nobody really sets them up for the reality of the business which could actually help them through Their first couple years in the business.  You're just not going to learn immediately It's going to take time to learn it little by little and a lot of it's learned through experience which takes years You know, so you're really excited Then you become a little frustrated with, you know, the learning curve Right and then comes the huge disappointment when you don't sell a property in the first three months four months something like that You become very disappointed.  Right, obviously it doesn't because it didn't happen. So the universe actually dictates It's also the gestation period when you're not aware of what's going on You're new in the business. You don't understand that the work you're doing today is really going to come to fruition You know down the road you're playing that that's another thing that I try to set the expectations for that All these seizure plans going to happen as a new agent. Okay as a new agent It's like once you get to that that that disappointment stage some people quit right there But but the winners look around and say, okay, this is not as easy as I thought but I can do this So they become excited again. They go through the whole thing disappointed, you know frustrated excited They that's how your first year goes right a lot of emotional ups and downs But what people really don't think about is the bigger picture of the fact that you're really working for two three years out That first year. Okay, you actually make millions of dollars. You learn how to write a contract That's worth a million dollars right there to you over the life of your career.  Okay, so you learn the process of the trend of a transaction That's worth a million dollars got to be Right, so we're talking about four or five six million dollars that you really made that year It's just not on your tax returns people are only looking at tax returns And I'm like wait a minute. That's like not even You know, that's so far away from you know, what you actually Accomplished, you know, it's just not even funny, but that's the only thing they look at and I'm like Well in 2024 you're not going to care what you made in 2021 All right, you're only going to care what you make in 2024 But you know the amount of money you make in 2024 is going to be predicated on What you do this year to build your business in terms of how many people you talk to Right to create friends in the market Right and then build your brand on the back of the data you collect from those people Everybody loves a hard worker Okay Right and not only and let me take it a step further. Not only does everyone love a hard worker, which what that's what makes you different Oh ricky. Everybody can work hard. Yeah. No everybody can say that they work hard Very few people actually Work hard what I'm saying is is working hard with no bodies looking like I've been doing for the last 20 years Nobody has to tell me to to grind it out 10 years ago when there was no red X There was no dialer, you know looking up addresses copying and pasting and spoke you on white pages dot com to find 100 numbers Took me eight hours I like to find 100 numbers and another eight hours to call them with my hand All right, nobody had to tell me to do that. Nobody was watching me over my shoulder Everybody knew I was doing that kind of stuff. Why because when I called them They knew I had to look up their number on white pages dot com to find them Right and and now they're like wow this guy's out here Really getting after it people look at you a lot differently man When people know that you're working hard behind the scenes and that's what's going to separate you So taking it a step further when you when you do become and merge as this person that people recognize as a hard worker All right now that if you can stack your intentions If you can stack your intentions on top of being not only a hard worker, but also caring about exactly what they have going on And being empathetic towards their situation right empathy Right empathy that your biggest tool is to listen Right to listen to what they have going on, right? That's the biggest toolbox. It's literally putting yourself in their shoes Right of why they're buying or selling a piece of property You understand what I'm saying like let's let's go deeper with this for me It's not about marketing and how we can do the best marketing I like what Juan said because if you show them a video if you show them this Resume a if you're if you're doing all these extra little things. What is that doing? Right is showing them that you're a hard worker That's what I like about what Juan just said not necessarily You know the actual items of value that he's giving It's the effort behind the the items of value that he's giving that I'm interested in That's showing them that you're a hard worker. See what I'm saying so understand the depth of it It's not the resume that's going to get them. It's not the video that's going to get them It's the effort that you put into those items is what's going to get them


From around the globe, it's theCUBE with digital coverage of Actifio Data Driven 2020 brought to you by Actifio. Hi, and welcome to theCUBE's coverage of Actifio Data Driven 2020. I'm Stu Miniman, my co-host for this event is Dave Vellante. But joining me to help kick off this discussion is David Fleuer. He is the co-founder and chief technology officer of Wikibon, of course, the research arm of SiliconANGLE Media, which includes also theCUBE. David, great to see you. Thanks so much for joining us. Great to see you, Stu. All right, so we've got a really nice lineup. Of course, last year, Dave and I were in Boston with the Actifio team. They had a really good lineup, analysts, thought leaders, and of course, lots of users. Love to talk to those users. You and I are quite familiar with Actifio, really the company that created copy data management as a category and a solution out there. So why don't we start there, David? What's the importance of copy data management here in 2020, many years after Actifio had created it? Well, this year has really amplified the importance of copy data management and being able to manage across different locations, across different clouds, manage the copies, manage the reuse of data in different places. The COVID has really emphasized the importance, for example, of putting just backup onto a cloud because on many occasions, it's not gonna be possible to get into your own data centers or if you're sharing a data center. So automation and use of clouds, multiple clouds has really driven, become of a supreme importance since COVID has started. And that's how it's going to be from here on in. That's not going to change. Yeah, David, absolutely.  I need to think about security. Those aren't just covered because I have lovely object storage or it spreads things out amongst the different cloud regions. And even this year, as you brought up COVID, we've been having so many conversations with companies in many cases, they're accelerating or new groups are diving in and therefore we need to make sure that they take the proper precautions. So, my disaster recovery, my backup is so important. Maybe flesh out a little bit for us, if you would. Cloud, we've been looking at that hybrid and multi-cloud architectures, how people should be building it. And of course data, the critical component that we look at there. What should people be looking at? Well, absolutely, if you're going to have a multi-cloud strategy, you have to, there are several things which are really important. You have to be able to operate across each cloud natively in the cloud.  So, equally important is that you have to make sure that you're taking advantage of the characteristics of the cloud, in particular, object storage. Backup has always gone to object storage, but object storage itself is not that fantastic if you're trying to just recover something from a lot of different objects, unless you put an architecture around that, unless you make it such that you can take all the workloads and be able to address them in the cloud itself. And in particular, what's very interesting is there are two fundamental philosophies of moving to the cloud, one of which is that you migrate everything, you convert all of your databases to a database that's operating in the cloud that you go to. And the other one is to say, well, that type of lift and shift is not good enough. What you want to be able to do is be able to use the same databases, the same applications that you're using at the moment, avoid that enormous expensive cost of moving everything and then be able to operate on those databases using the cloud principles, the cloud object store, and have the same level of performance. Yeah, absolutely, David. I know I'm looking forward to, Dave's got Ash, the CEO of Actifio on today, tomorrow. I'll be talking to David Chang who's the co-founder, also owns the product there to really understand, how is Actifio building an architecture that meets what you were just talking about? And David, things I've heard you talking about for many years, migrations obviously are something that anybody in IT dreads, I used to say in the storage world, upgrade came with that four letter word, it was migration, because you had to do that and databases of critical importance. One of the other discussions I have is with IBM and IBM has had a long partnership with Actifio, but they're also getting involved with that data usage. So maybe if you could spell it a little bit, how was it just the early days copy data management, I looked at it, it was a financial savings, it was okay, hey, we've got way too many copies out there, how can we enable them to be used better and not have just lots and lots of big capacity that the storage vendors as they was hard disk and then flash converting there. So how are we actually unlocking the value of data in today's world? Well, there are two aspects of that. One of which is you want the original data wherever possible, you want to have, be able to access that data as quickly as possible. So if you have, for example, a system of record and you want to be able to access that system of record, it may be one day, you want to be able to bring it right to one day before the day before, not have a week waiting for it. Copy management is essential to be able to access that data and the same data for everybody and know from a compliance point of view, you have the right data. So that's the first stage. But then from a development point of view, you want to have the flexibility of using real-time data whenever you can. So you want to be able to access any data you want from anywhere and know that it's the correct data and move your business processes from asynchronous business processes to as synchronous as you can. And you can only do that with automation through real-time data management. Yeah, absolutely, David. And it's even more pertinent right now as everyone is, the discussion is work from home is becoming work from anywhere. So it's not just, oh, hey, I can get into the data warehouse and know that I have a low latency connection when I'm sitting in the corporate internet. Now, developers typically are dispersed, people need to be able to access it. Talk a little bit about the data pipeline, the discussion we've been hearing from, the CDO events that we've gone to as well as discussions, how does Actifio in the industry as a whole streamline that data pipeline that you started talking about? Yeah, that's absolutely essential. You have to have processes and procedures that identify the data, where it's going to go and have essentially a data plane, manage data plane, which is taking it from where it is to where it needs to go, sharing the metadata across that fabric. Those are the ways that you build a consistent data pipeline where people know what the provenance of that data is. And the less copies that you have, the more single copies of that data, a copy of record, a single version of the truth, then the less complicated the systems become and even more the systems between the systems, the human interaction that's required to manage that data goes down. So it, and it makes development so much easier. So a data pipeline is absolutely essential and it's part of that data plane and it's part of the overall architecture that has to be there. We've lived in silos for so long and getting out of silos is not easy at all. And you've got to have the right tools to be able to do that. Yeah, the keynote speaker that Actifio has for the event is Gene Kim, somebody we've had on theCUBE a few times and excited to have him back on at this event. What I thought was really interesting, David, I'd read his first book, his first fiction book I should say, he's also written many nonfiction books. The Phoenix Project was really the go-to book to kind of understand DevOps. I've recommended to so many friends, people in the industry, his new one, The Unicorn Project, is really about software development. But what I found really interesting, because I didn't get to read it earlier this year because there was just no travel, but made sure I did read it ahead of this event. And the lesson that it called out to me was, moving faster, using these modern tools, breaking through silos was all well and good, but the real turning point for the company was enabling that use of data. And as you said, real time, not looking historically, but be able to react fast. So not giving away the secrets of the book there, but a retail organization that could trial things, could update in real time what the inventory was and having everybody in the company get access to that. So the product people, the marketing people, the field people all accessing that single source of truth and that being fed throughout the organization really invigorated and drove the ability for a company to react and move fast, which really is the clarion call for business today. So, David, yeah, any final words from you as to, we've been beating that drum for years that data, data, data is critically important. Well, taking that specific example, if you can take all of that data and then start updating the pricing according to that data, you've suddenly made repricing a dynamic event, a one that's going to respond to the customer and their characteristics, good or bad, and the availability of those availability and the pipeline of products. If you understand all of that, then suddenly your ability to increase revenue by being able to reprice more quickly, automatically become amazingly effective in terms of revenue increase. Yeah, absolutely. I feel like I remember back in the early days of Padoop, it was, how can I make an ad better to increase click rates? But the promise of unlocking data today is to really understand and customize for that environment. So some of it is we can maximize profitability. There will be certain clients which are willing to pay for more premium products and others that you need to have that form of value option. But when you understand the data, you understand the customer, you understand the need for the portfolio of solutions you have data can just be that key enabler. All right, well, hey, David Fleuer, thank you so much for helping us kick off our coverage here. Want to tell everybody, make sure to tune in for the rest of it, Dave Vellante and myself going through the interviews of course on-demand with Actifio as well as, I'm sorry, alive with Actifio as well as on-demand on thecube.net as always for David Fleuer, Dave Vellante, I'm Stu Miniman. Thank you for joining us for Actifio Data Driven and thank you for watching theCUBE.


Welcome, everyone, and we will be starting at one minute after the hour. Welcome, everybody, and we will be starting at one minute after the hour in about 30 seconds. Okay, it's time to get started and welcome everybody. You are at one of the project briefings in the CNI 2020 spring virtual meeting. I'm Cliff Lynch, and I'm just here to welcome you and introduce our presenters. I think you will find this presentation extremely interesting. I got a sort of a fore-sampling of it at the Executive Roundtable the other day. And what you're going to hear about today is Central Washington University's strategy for affordable course materials. The presentation will be by Rebecca Lubis and her colleague, Maura Valentino. We will take questions at the end. Those will be moderated by Diane Goldenberg Hart, and I would invite you as our speakers speak to queue up questions through the Q&A button at the bottom of your screen. With that, thanks for being here and let me turn it over to Rebecca and Maura. Hello there. It's great to be able to meet with you, even if it's virtually, so so pleased to see so many of you today. Today I wanted to talk to you about the Affordable Course Materials Initiative that we have at Central Washington University, which evolved from some open educational resource work that my colleague, Maura, has been deeply involved in and she'll give you some of the specifics a little bit later in this presentation. But the point of this is that the open educational resources really evolved into a comprehensive strategy, which addressed a lot of the faculty and student concerns that came up as part of talking about this. First, let me give you a brief snapshot of Central Washington University just to give you some idea of the context. We're a regional comprehensive university. We have some graduate programs, but we're intensively undergraduate focused at Central. We are truly geographically centered in the middle of Washington State, if you look at a map. Approximately 2000 graduates a year, roughly around 12,000 students, a portion, a good portion of those who are residential on campus. And we have a diverse student body. And also we have a very high number of first generation students represented in our student population. So it's just to give you a very brief flavor of CWU. So because we are so undergraduate focused, we emphasize small classes, that's really how we distinguish ourselves in public universities. Our class sizes very often look like class sizes that you might expect to see in smaller private institutions. But we have, but we emphasize affordability and accessibility. But there was something unfortunately that was at odds in this, in this ethic we have, which is a report came out late last year from the Washington Institute for Public Policy that showed that CWU had the second highest average textbook cost of all the Washington publics. So that was definitely something that we needed to respond to since affordability is such an issue for so many of our students, especially our first gen students. So the story so far is that one of the first major efforts that really helped with this is we were, we did the work and I keep saying we isn't so much we because it was this was before I arrived at CWU. Maura and some of our other colleagues at Central Washington got a Washington Educational Council grant to push out our first 26 OERs at Central Washington. There had been individuals who'd been using OERs before, but there hadn't been a concerted directed effort to like, okay, we're going to be a cohort and we're going to push to do this thing. And they did, they did the very, made the very insightful decision to use the general education program that was just being revamped at CWU to use for the drop from for the first cohort. So this is great. So it's mostly first year students and it touches a lot of students. So because of because of this, we were able to get these courses out really quickly and it started some conversations. There was a growing momentum on campus and there was a growing momentum at higher administrative levels about the value of OER. Maura did a presentation to our faculty senate this year and it got the attention of the provost and president which you know, got us that extra administrative oomph in order to be able to push further on on affordable courseware. And affordable course materials then became a major feature in the discussions for the CWU's new strategic plan because we just had a strategic plan end. And also for one for the libraries because of course the libraries are working on a strategic plan that's in concert with the one at the level of the university. My slide slowed down. Okay. So because it became a hot topic, the concern started to surface which shouldn't surprise you. And the first concern that came up right away, which I believe has come up with every institution that is very enthusiastic about OERs is but what about the quality? The other issue that came up is concerns that if this is a mandate that it's important that faculty have autonomy over what their course content is. So we had some more discussions and bringing out the statistic about CWU being the second most expensive average textbook in the state very much made a dramatic impact and definitely made an impact on some of the faculty that were most concerned about the topic realizing that we need to do something about this. And we also, Maura and I and our also our colleague Jerry Hopkins, an instructional designer at CWU, we took the opportunity of Open Education Week, which happened the first week in March just kind of as we were perched on the world was going to be changing very shortly. And we had a great open forum with faculty to discuss what the options for OER were and dispelling some myths about the materials and offerings that were out there. It was also an excellent chance for us to talk about the layered approach that we're going to use for affordable course materials. So we started changing the language of what we were using instead of just referring to OER. We started referring to affordable course materials, recognizing that we couldn't convert every single course to OER very quickly. But there were other paths to do so. And I'll talk a little about that more at the end about what those other pathways are. But obviously OER is one of the major strategies. And we are, we've had some interesting piggybacking now because professors have to convert all of their courses online. A few of them very smartly recognized that now is a really good time to convert to OER. So with that, I will save talking about the future strategies over the next two, the next three years and turn it over to Maura to talk some specifics about the lessons we've learned from our first cohort. Hi, I'm Maura Valentino and I was the instigator of the Washington Student Achievement Council grant. It was really very nice timing as Rebecca mentioned. We got the call for proposals for this grant, which offered $36,000. And I thought with that, given my experience running a similar program at a different university, I thought I could offer enough stipends to faculty to get enough faculty to change over their Gen Ed course that I could create a path through the Gen Ed where a student wouldn't have to purchase a textbook. So that was my goal. With benefits, $36,000 allowed us to give 26 grants. With that, if I look at each course and look at the textbook they were going to use and multiply the lowest and the highest cost of that textbook that I could find by the number of students in those courses, we saved between $358,000 and $602,000 just in the first year. And we reached more than 5,000 students. But interestingly, professors use all sorts of different resources. They weren't all quote unquote OER textbooks by any means, although some people did use OER textbooks. We had one that used it in combination with Top Hat and putting his own questions and kind of altered it himself. So, you know, people do all sorts of things. Okay. Oh, okay. Rebecca, I'm ready for the next slide. Okay. So one example was World Regional Geography and the first textbook I gave her was she was just going to use it. And then she mentioned to me that the chapter on China was weak. So I sent her several other books and I said, Well, maybe the, you know, the chapters on China in these are better. So she looked at those and she decided actually to use two different chapters on China from two different other books. I guess the first one wasn't very up to date. And with free books, of course, she can use as many as she wants to. Nobody objects, you know, if they don't cost under $200 each to using three textbooks. And who knows, the students may not have even noticed if she put the chapters into the modules. You know, most learning systems that we use like Canvas are done module by module. So the students may not have even noticed that they were using a different textbook for China. Okay, next slide please. And then this is kind of relevant, I guess, for the epidemiology course, the person just wanted to use the CDC website because they keep the most up to date with, you know, information.  You know, they're not necessarily peer reviewed trials yet, but people are still sharing information. And next slide, I'm trying to do it myself, it's not working. And then in the social demography class, again, the professor couldn't find any textbook that he liked. So he decided to let the students do their own exploring using ran.org and World Bank.org. And if you think about it, there's a much better pedagogy too, because the kids can explore and, you know, find things out on their own, rather than just getting the one textbook point of view. And you can go ahead one more time. Okay, so I know this is a little confusing, but this is our framework of our general education. And students have to take one course basically from each row. So they need to take a first year experience in academic writing one, and so forth. And then they get down to sort of more categories, science and technology, global dynamics, and so forth. So they have to take one in each row. And then in some of the courses, and you can see the first three I have pathway doesn't apply because it doesn't apply. But if you look across the top, we have different pathways, health and well-being, civic and community engagement, and so forth. And students can get what they call a milestone if they can take five courses in one pathway. So we did not quite have a complete path. If you can see the red are the courses that I changed through my grant. But then I looked to see what other OER courses were going on in campus and you can see we have really quite a lot of OER courses in the gen ed. And I asked the math department to check my math, there are actually over 4 million paths now that a student can take and complete their general education requirement and not purchase a textbook. So with that, I will turn it back over to Rebecca. Rebecca you're muted. Okay, I'm back. Thanks, Mora. So I now get to talk about the happy, the happy thought of going forward both in our current environment and then what happens when the world is a little bit back to normal. So, first of all, our three approaches to to building these pathways. The first approach is going to have a textbook reserve program. And I know a lot of universities already have something similar and fortunately, our new associate dean has some experience with this coming from NC State, and is going to build on that experience for us to. So we're going to prioritize the courses with the highest enrollment so throughout the number of sections so we can hit as many students as possible. And because of the current situation, and although we certainly hope that fall will be in person, we don't want to take anything for granted at this point. So looking at physical textbooks, we're going to concentrate on buying as many ebooks as we can that have agreeable DRM. And the I realized that one of the challenges of this that we already started running into is that so many textbooks now have with it a single user option, or not an option but a single user feature where the student who purchases the book has an access code to access text and assessment tools and other supplemental material that the professor may be using. So that's one of the challenges where this particular pathway isn't maybe a straightforward is simply buying a lot of books, but it is something we're working on and something we're raising awareness to encourage alternatives to that model, where possible. So, another aspect of the plan is a bit longer term it's not going to be something that would be up and running the first year. But we want to have a low flat fee textbook rental program very much modeled on what the University of Wisconsin system does where for a low flat fee, you basically can rent all of your textbooks for the semester or in our case, the quarter. And we've already had some conversations with our bookstore colleagues about this, and our bookstore is run by the University we don't have that optioned out to a third party. So, which is actually kind of nice in this environment because essentially the goal of the bookstore is to get the students what they need more than it is to make money. So if they're going to be converting part of their business to the to a rental library. That's not something that's existentially threatening that's just doing business a different way and that's the attitude we've gotten from our colleagues when we started these conversations. So that that's going to really be a wonderful partnership. And hopefully it will extend even if we're looking in an all virtual environment. And then, of course, the crown jewel of the strategies is the open educational resources themselves because that's ideally what we would like to move as many courses as possible to. So we have the wonderful testimony from cohort one about what worked and what didn't work. And we'll have we actually do have a cohort to we were given some strict what's called a CWU a provost strategic investment fund, and we were given a pocket of money for this to do another 15 courses for fall 2020. And as I mentioned earlier, we fortunately have already have some professors who have figured out the correlation between the work they're doing now. And, and that Oh, this would be a great time to piggyback and do an OER. And by the way, our OER awards are pretty modest. In the funds that we used from the grants and from the provost strategic investment, pretty much the library is absorbing all the overhead and all the time and just we're just considering this part of our work. The only thing that we've gotten for this is going directly into the faculty incentives. So it's it's like I said it's not a huge incentive it's only $1,000. And we do have to look at options like if besides converting to OER if you're actually authoring your own textbook. You know, we'd like to give a little bit more, but we'll be exploring those options as we go along but but I'm delighted that it's going forward even in the alternative universe that we are now living in. And the last thing I wanted to mention is the faculty advisory group. In light of the current situation. I'm going to probably be delaying this because right now faculty are so focused on successfully getting their own courses online. But so I don't know if we'll do this later this spring, or if we'll wait until the fall to do this. That's still TBD, but we're picking a faculty advisory group with the help of Faculty Senate and not just made up of OER fans it's really important we get the skeptics in on this this should not be a preaching to the converted situation. And we were drawing heavily upon the FAQ that Spark has put out about about ideas about OER's and what the objections are and how those are answered. And we're going to have it's kind of like it's a more guided version of a listening tour so we hear the faculty concerns but we're pre prepared to address what we know the the credit greatest hits of concerns are that are coming up. And I think that will also give us a chance to get what the particular local needs of CW are, even though probably some of the concerns are very much going to resonate with faculty throughout throughout the country and throughout the world on this topic. So, I kind of see that there's some questions coming in. So I think I'll end it there to open up for questions either for Mora or myself. And, you know, it's been just one concluding sentence is that in the last few weeks that despite how much our lives have been disrupted. I've been pleased to see that the that the ethic and the philosophy of making courseware more affordable is is more relevant than ever in this environment. So, let's open it up for that was great. Thank you. Thanks so much, Mora and Rebecca for that really interesting talk about the work that you're doing in Washington. And, yes, as Rebecca said we are now opening the floor up for questions. I see that we have a comment already in our chat which wonder if Rebecca or Mora would like to speak to Rob's comment which is about partnering on academic simply e any rights I'd love to partner with you on academic simply e to explore how we can deliver textbooks regardless of open license with a consistent user experience built upon an open technology ecosystem. And I will just say to the rest of our attendees, if you would like to ask a question, please type it in the Q&A or definitely in the chat. And I will invite Rebecca or Mora to comment on Rob's comment there in the chat, if you would like to do that. Yeah, so I'll make a few comments and then I'll throw it over to Mora. And so, first of all, yeah that that sounds great and definitely the, the working with our already licensed content is has been a huge aspect of this. I had forgotten to say earlier that I recognize that our version of OER is a very kind of flexible version. Many of our OERs do depend on content that the library licensed so it may not be truly it may not be truly material, but it's material that CW students have access to. So at least from their point of view, it's free even if, if they're paying for it in one way or another with their tuition dollars. And that was definitely an area that we needed to be aware of to open up that, you know, not surprisingly faculty are not necessarily aware of just how deep our electronic resources go. And we did find some unfortunate cases where there were being books required that the library did have licensed electronic versions of that could have been leveraged to the students in managing having to buy fewer textbooks. So that's definitely an aspect of this. So Mora, if you wanted to speak up. Yeah, it is sometimes hard to get the experience consistent. But as I mentioned, I do think sometimes thinking about our educational resources as textbooks, I think limits us since we're in that kind of module system I'm redesigning a course right now that I normally teach in person for online. And, you know, it's a module by module thing so the resources are musing in each module are different but I think it's a it's a smooth experience. I see the first question here in chat I'd actually like to kind of address to Kristen. She's asking, how do you engage skeptics. And one of the ways I've actually been able to get progress with skeptics is by talking about the social justice issue by explaining that the data shows and my data shows this to the students don't buy the expensive textbooks. They do other things they borrow from a friend, they learn it from a different resource, you know they go to the library and, you know, use reserves, you know they have all kinds of different methods they buy an older version from Amazon, you know that costs $5 instead of $150. So they have all kinds of ways of doing this but anyway, when I say to the faculty that you're teaching in a two tiered classroom where half the students have the resources that they need to succeed and half the students do not the light bulb goes on for a lot of people when I say that. Yeah, and what I would follow up on that is is, I think also what we're trying to provide is a systematic way so the students don't have to hustle to figure it out themselves. I actually had one skeptic talk to me about well, I'm already doing this because I'm already get using an older edition and I'm telling them how cheaply they can get it on Amazon. But if we provide a systematic way for the students to just not have to think about it. That's one less barrier in a situation where, you know, going to college for the first time, maybe the first person in their family. There's a whole lot that they're navigating and figuring out for themselves. So if we push it at them. That is one more thing that's going to help them be successful because they just don't have to think about it. Interesting. Yeah, that's really interesting. I don't see any more questions in the Q&A, but definitely if you have questions, please share them with us. We have a little more time. And I think I've got a quick question while we're waiting for our audience if they've got some more questions they'd like to ask. I was just wondering, Rebecca and Maura, are there fields or disciplines where open educational resources have not worked well for you or where you foresee that they may not be a viable option? I'm a little worried about the ones that are visual heavy, you know, thinking like art and graphics. But I can't say that we've run into an issue with that yet. So Maura, do you want to jump in? Other campuses, I know, have had more kind of lopsided buy-in to OER. We've had really a good buy-in across the board. Our law and justice professor had to write his own thing because, you know, law and justice books are very expensive and there hasn't been a lot of OER created there. But that's actually being addressed because cases themselves, of course, are open. But, you know, textbook companies put the cases in textbooks and put comments or whatever and then charge huge amounts. So they're starting to work on that. And then in an OER conference I was out in the fall, nursing was one of the big gaps, but there was a whole grant and now there's a whole curriculum for nursing. So I mean, I really think that different places are really trying to cover the gaps. Yeah, and I should add that that law and justice professor that Maura is referring to is fortunately one of our, an OER, a major OER supporter and also the person that was just named our director for center for teaching excellence. So in terms of the political leveraging of OERs, I think that's going to help us a lot. Oh yeah, that sounds like it would. Okay. Well, this has really been so interesting. Thank you very much to both of you for coming to CNI and sharing a little bit about your work with us and thanks to all our attendees for joining us. We're really pleased that you could be here with us today. I just want to remind you that there's much more to come with CNI spring virtual meeting. And I know you join me in thanking Maura and Rebecca for their time. Check out our lineup at CNI.org and stay tuned for more to come and I'm getting lots of thank you for your work and thanks again and I know there's great information for your presentation here today. I'm sorry that we don't have live applause to share with you our gratitude. And with that I will close the webinar wish you all well. Thanks again to our speakers and hope to see you back here again very soon. Take care everyone. Bye bye.


Hey learners today, I'm gonna attempt to fold a fitted sheet because my closet looks like this Was it good? You just go like this to fold a fitted sheet Okay, so you're supposed to take the two corners and tuck one into the other. I think I can do that Oh my gosh, these are the worst Who invented these? All right, let me start over now Now what do I do? Now now I take one corner and I do it again. I think is what she said you kind of like Tuck it into itself. Okay, so now I have what looks like Kind of a folded sheet And then she's I don't know if I'm doing this right Does anyone really fold these truly much better than it was? I think I need to clean my closet now


Thirty years ago, on a snowy January morning, a number of us assembled in Dublin to begin a small community work human rights programme with travellers, the most marginalised group in our society at that point in time. Thirty years later, there are still grave inequalities and there are still a number of rights gaps for travellers and for Roma in Ireland. But there's a strong traveller and Roma movement in Ireland which is struggling to ensure that those rights are realised and which in a number of areas have achieved that. For example, one of those rights which indeed was recommended to be implemented by the Committee on the Elimination of Racial Discrimination, which I have the honour to chair, was the rights of travellers to self-identify, the right to have their ethnicity acknowledged, the right to be acknowledged as a minority ethnic group in our society. We now have very clear indications that the Government of Ireland is moving positively to vindicate that right. A lot has happened to end discrimination and to end racism, but a lot remains and I am very, very concerned at a number of the challenges that have now been posed in today's world and at the ways in which complex current forms of racial discrimination are afflicting people in all parts of the world.


We will do a series of demonstrations to illustrate the factors that affect the rate of the reaction. The first reaction demonstrates the nature of the reactants. We will add some iron-2 sulfate to the beaker. We'll add some sulfuric acid to the solution. And then slowly add some potassium permanganate. The potassium permanganate color disappears very rapidly. The reaction between the iron plus 2-ion and the permanganate is a rapid reaction. Ionic reactions in solution tend to be rapid.


Hello, hello. So today we're going to talk about your tell me about yourself interview question. I have students knee deep in interview season right now. And so I wanted to kind of share this information because whether this is your first interview or your eighth interview, for some weird reason, this question hits differently. Hi, I'm Dr. Josie. This is Write Your Acceptance. Thank you so much for joining me. If you want more information on how to write your most compelling medical school personal statement, activity section, application, definitely hit that subscribe button. I have worked with hundreds and hundreds of students now who are successfully in medical school in residency. And I know what they're looking for. I know how to elevate your specific message. So stick around. So how is your tell me about yourself question going? I know. So make sure you go fishing, put three to four lines in the water, see what catches you want to make sure that you're sharing personal information about who you are, not regurgitating a resume, that information they have, the information in your personal statement, if it's an open file interview, they have. So they probably know a lot about you.  And I'll give you a couple of examples to see what catches, because what you want to do is kind of give them something and see what thread they pull to forge that connection.  And so with a kind of very tell me about yourself, you are maximizing those chances. So it's easy to say, be yourself, relax, have a conversation.  So you may forget a phrase or a line here and there, but that's okay because you'll have other information that is thoughtful in nature, and that will either jog your memory to bring that back, or you will just continue and it'll work just fine. So remember, preparation is key. We want to prepare as much as possible a thoughtful response. So is delivered in a kind of cohesive, engaging manner. So your response should be thoughtful and kind of inviting engagement versus kind of spitting out bullet points of your CV. Why don't we want this? Basically, because one, they already know your qualifications and two, if you are interviewing, it's because your qualifications mean you're strong enough for this program, right? You are quote unquote good enough to get into this program. And this is just in my opinion, right? But the interview, when you are sitting for an interview, you are basically almost already accepted in the sense of like, now you just need to kind of, they said yes to you on paper. Now you need to just convince them that their yes is right, right? Just kind of reassure them that you are the right fit. So you want to make sure that you come in in a very kind of, you know, conversational and open manner to kind of just share of yourself. For me, the acceptance is yours to lose in an interview when one, they don't have a clear sense of your why medicine and two, that you leave the room without them knowing who you truly are.  So every question, no matter how you want to answer them specifically, and we can go into some student examples, but you want to make sure that each answer that you're delivering each kind of like, you know, wrap around or like wrap up line that it's coming back to those ideas for you. That doesn't mean you have to say your why medicine after every question. I'm just saying you want to make sure that the interview as a whole that you're leaving the room with them one truly knowing who you are, and that you have crystallized and conveyed your why medicine. It's okay to be nervous. That means you care, right? That's why you prepare. So you want to make sure that your answer is thoughtful and engaging and inviting conversation and not just kind of spitballing and regurgitating your resume.  A couple of tips. But first, you want to make sure that when you are preparing especially and when you are in an interview that you are doing two things, you are making sure that no matter what happens in the interview, we can stumble, we can do arms and Oz and that's okay. That happens in conversation. But that, you know, in my opinion, that that's your bar.  So that there's no question of those two. So how do you share you?  I know this can sound completely obvious, but when we're nervous, sometimes we kind of like, you know, forget different kind of details, right? So don't interrupt the interviewer when they're speaking. Listen to everything that they're saying and exactly how they're asking you the question. So really, really listen to them, not just wait until someone stops talking and what you're doing while you're waiting is kind of rehearsing your answer of what you're going to say. So don't practice what you're going to say in your head while someone else is talking because you don't want to miss a specific part of their question. You want to sound like you are engaged and really kind of tune in to exactly what they're asking you. So if you wait until the interviewer stops talking, then you start talking, make sure that you don't miss one of the, a smaller point in their question, let's say, for MMI's and small group interviews, you can, you know, acknowledge one another and be a connector. I have a student right now who is interviewing and they recently had a small group interview. And so she was telling me about it and she was saying how, you know, they went around kind of the zoom little tiles and everyone gave their kind of tell me about yourself, very prepared response. And then boom, it went to the next person, boom to the next person. And then when it got to her, she kind of acknowledged everyone, all the students that were in the room. And she even praised something cool about the tell me about yourself from the student prior to her, and then went into her answer. And that launched into one of the interviewers asking her specific questions about her response and how she was able to kind of acknowledge everyone. And so when in doubt, when there's kind of some, you know, MMI or a group, you want to make sure that you are serving as a connector, that you are making others look good, that you're praising, that you show that you have a collaborative spirit. I think that's kind of somewhat of a tangent from the tell me about yourself, but it had to do with the question. And I thought it was good intel from my student when they shared that. So step two, how do you prep your tell me about yourself? You want to start kind of listing out qualifications that are personal to you and your lived experience. What is home? How did you grow up? Did you grow up with an aunt and uncle? Where did you go to high school? What were your hobbies? What are your hobbies now? What are personal kind of traits and quirks and qualifications that that are really meaningful to you? What has been the most meaningful experience of your entire life? Do you speak multiple languages? Where are you from geographically kind of start just like listing out personal experiences? If you had the opportunity to brainstorm broadly for your personal statement and activities and secondaries, you may have some good information there that you would want to kind of like, you know, bring together. So here are a couple examples I'm going to share on the screen. So the first example, they wanted to connect from a family perspective. If the tell me about yourself is the first question that you're getting, you can thank them for, you know, the opportunity to interview with them and kind of go from there. And so the student said something like first and foremost, I'm the middle child, which means I am always negotiating as a child. I negotiated with older siblings to gain a fraction of the independence they had wanted to see a late night movie with them or go driving for ice cream. I would negotiate with my parents so they didn't force me into back to school hand me downs yet again. And I would negotiate with my youngest sibling because I was too cool to play Barbies anymore. Something that is characteristic to who you are is then something you can kind of link where you grew up in, right? The only time I felt completely independent and free from siblings and parents was when I was dancing. I danced ballet for 13 years growing up, loved every minute. I would break in a new pair of light pink Pavlova pointe shoes. I also love nature walks and sweaty soccer tournaments. So I'm a bit of a contradiction in a good way. I'm a collaborator at heart and therefore always seek the positive and think about what I will gain in any new experience. So a great kind of fishing expedition, right? We have the middle child. We have negotiating and kind of like really learning how to into what others think is important and kind of like playing off of that. We have dancing, nature walks, soccer tournaments. So they have a few different aspects of their identity, their kind of values and characteristics. And there's definitely a thread in there that could be kind of serving as a connector for a launching off that serving as a connector. Are you interviewing now and are lost about how to start this question or you are thinking ahead and will be applying soon? Comment below and let's start chatting. So here's another example. Thank you so much for having me. You want to kind of share in that nice beginning humility. This is just bullet points from a student, but they want to talk about how they identify as first gen as a student shortly after the revolution in Iran. His parents immigrated. Then he goes into as we adapted to American culture. My parents instilled a strong work ethic. I was always in action, which brought me to competitive swimming. I was a student athlete, competitive swimmer, all state and all American in high school. Finding myself within movement and between spaces culturally is what has sparked a great interest to learn more about myself, to learn more about others, which brought me to pursuing sociology and volunteering in a hospice center where I help patients volunteering at a hospice center where I help patients feel at home within their at times difficult reality. Recently, I also have found quiet and stillness to be enlightening and started teaching myself meditation through a YouTube course sequence. So I wanted to share this specific example because it does delve into a little bit of their resume, but it does so in such a way that it offers a refreshing perspective into your kind of tell me about yourself. So this is not a biology major, their sociology, they kind of bring that weave that into their kind of first generation student immigrant experience and how they've kind of like taken that their lived experience and their parents and taken that as interest academic and kind of within their volunteering experiences. So they do so in such a way that is brief and still personal. And that's what's important. You want to kind of go fishing in your answer in a very personal way. So stick to a minute and a half, two minutes for your responses as you're practicing. So you have a good kind of like timestamp and you're not rambling on too much. You want to make sure that you're not giving them so much information in any one answer that then they don't know kind of like, you know, or you answered an answer that they're going to kind of ask you a little later. So that's a good barometer one and a half, two minutes. I wish you happy interviewing. And if you want to learn more about how I work with students to elevate your writing and really stand out as a candidate schedule a call, the Calendly link is below or comment and we will start chatting there. I'll see you soon. Take care. Bye.


What's good George the Bull rocks back out again with another video so Before we get into this Cody Rose and Paul Haman a promo segment. I just want to say thank you to everyone that that was sending me prayers and and showing concern for me on the last video that I dropped by my car accident and On Twitter and on Instagram. I thank you so much. That really does mean a lot to me that you guys, you know Show the you know show that you care like that that means the world to me and I am doing a little bit better I've just been taking the medicine For my neck. Oh and whatnot. So I've been, you know, feeling a little bit better But for the most part just been kind of relaxing at the crib but I had to check out some of the clips from Monday night raw since we didn't get to stream it and This I had to talk about does that to make a video on this? I'm not gonna do it to reaction to it because I already saw the segment But this Paul Haman and uh, Cody Rose segment was fantastic And the way they set this up the way the story is being told here. I love it Now, of course, we're still dealing with the sammy zane bloodline situation And how that's gonna play out at elimination chamber And there's still a lot of people that want sammy to be the person to dethrone roman and resummonia but Most likely it's not happening and the way they set this promo segment up I think they're trying their best to deviate From you guys wanting sammy to be the person and i'm i'm in that crew I would love for sammy to be that person But I know the bigger story they're trying to tell is with codian and i'm okay with that as well I love this. This was great and the fact that they just sent paul to Kind of initiate this was fantastic. This whole thing about codie coming back. It's all have been It's mostly been about him trying to do his father proud And I don't think anyone has a problem with that storyline but When you have sammy zane who's just incredibly over right now as a baby face People or you know, they're they're leaning more towards the sammy zane story because it's been going on For months now codie was out with injury. So everyone's been accustomed to what's been going on with sammy more than codie so they've been Pretty much talking about this whole his father is, you know, his father's storyline and doing it for his family Doing it for his father or whatnot And I like what paul heyman was saying And I like the fact that it got a little personal paul even got emotional When codie was basically saying hey When my family didn't have any money You came in offered my job offer my dad a job and paid him well For appearance on ecw and him being involved in that you helped us and I can never you know Say enough. Thank you to ever repay what you did and it was it was such a good Promo because you didn't know where it was going codie's really showing his love and appreciation towards paul paul even getting choked up And codie made it very clear. You know what i'm saying? Hey I'm here to do one thing and one thing only that's to become the the undisputed Universal champion, you know paul pretty much He acknowledges that he appreciates that And he goes into his history with his dad And then this is one of the things oh paul they are so good. This is one things switch He starts to talk about how dusty road uh dusty was training the future for wwe at the performance center He trained the seph roms. He trained trained a becky lynch. He trained ko He's trained Roman Reigns And that's when things start to get a little bit different because paul pretty much says We're not sure why he didn't train you to be the guy But he trained him he trained roman to be the guy. He just never trained you. Maybe he wanted you to do it yourself And This is when it got even more spicy when paul said one of the last conversations I had with your dad was he said he was his favorite son and then he said roman was the son he wished he had and Oh paul drops the mic like a pipe bomb It was so good because you think paul's gonna kind of Say some nice things and maybe get into the spill that he's not the guy to be roman But the way he spun that Where he's talking nice about his father and his family to say his father trained roman He didn't really train you and he wished that roman was his son Oh my god, that was so good that paul heyman is one of the best talkers on a microphone This business has ever seen fantastic He was selling no emotions throughout the beginning of the promo to completely going rogue. It was fantastic Of course, cody takes exception to this and I like cody's demeanor. It's not him just raising out But you can see the annoyance now. So he walks up to paul Sakes it puts his hand out You know try to shake his hand. You're probably squeezing his hand and then I love this what he was saying is like All I'm trying to do is just win a wrestling championship But everyone wants to make it personal so Just I want you to tell your boy roman I'm not gonna take it on you. I'm gonna take it out on your boy roman. Tell him I'm going to take those titles at wrestlemania Personally, oh my god Uh, I had to make a video on this because this is what we need crowd was all into this This is the story they need to go with This is the story that's going to make roman even a better heal Your dad trained me To be where i'm at He never trained you to be where i'm at. You literally had to leave the company Make him name for yourself Only to come back over here And you still won't get the job done like I want roman to get into that bag your dad Really embrace me more than you and you're his blood like oh my the things they can do Just going into that bag like yo at the end of the day I'm made for this and maybe they can go the route of I am the chosen one You had to leave To come back to get to where i'm at and they can build that story as kody not being the chosen one Kody was never the one to be picked to be the head guy roman was always picked to be the head guy And I hope they expound on that as well. This can really work Once again, I don't think everyone's gonna be on board because people love sammy's ain't in it Especially what what may happen at uh elimination chamber we'll see But I think this is how you get people more on board to care about this match because now He's getting personal And he needs to get to a point where is that a fever pitch where they you know I I am one of those people that love I've always loved the the breakaway brawls It needs to get to that point where it gets personal between both not just on Roman side kody needs to get really personal with him as well Bring up maybe some real interactions real stories to the point where it's a fever pitch And they have to do whatever they can to ultimately Break these guys apart to make you really want to see this match like I'm all for this As long as they tell a great story leading up to WrestleMania, which they're doing so far I'm all for this. I am one of those people Either one didn't really matter to me. Of course, we wanted sammy to be the guy But it's just not gonna happen But that doesn't mean sammy can't be involved in this story And it'll be interesting to see if they involved him in this story because Cody's just one man And what we've known about this roman reigns situation is you need help. There's no way Cody can do this by himself He may need the assistance of sammy. He may need the assistance of kevin owens And honestly, there's nothing wrong with that because you're going against a bloodline of people Not just one person. So it'll be really interesting to see how they build this story up, but Comment down below. Let me know. What did you guys think of this whole promo segment? Did this excite you even more for their upcoming match at WrestleMania? I know it did for me and i'm looking forward to seeing what story they tell Going forward, but I appreciate all the love and support You guys have shown on the channel. I appreciate all the love and concern for me and my well-being. I thank you so much for that Row two 150k and I am still Yeah, just be the youtube resident champion of the world. Appreciate it. I'll get you and me. See y'all next week. Peace


Let's just jump in right so before we get to the Twitter Apple Wars that are starting let's let's a quick I just saw a quick story about Iran that I want to update you you know we always try to do that so last week I think it was late last week the niece of Supreme leader Khamenei the niece of Supreme Leader Khamenei in Iran basically went on video criticizing the regime supporting the protests supporting the young girls and and and condemning Khamenei and condemning his regime you know supposedly yesterday she was arrested she was detained and and in spite of you know the fact that she is a part of the family if you will she's the niece of the supreme leader she is now in jail they've already the Iranians have already arrested 1500 people they have death sentences on 21 of them I don't think they've they've executed anybody yet I think there's a some kind of a appeal process and but it is 1500 not 15,000 1500 people have been arrested and you know we'll see if you know how this all evolves so that is kind of the latest from the Islamic Republic of Iran I think the United States is playing Iran today I hope they thrash him and yes hopefully the demonstrations will continue quick on China no real new update there's still a lot of talk about the unprecedented nature of the demonstrations still a lot of talk I think on Chinese social media Chinese police are stopping people in the street and Chinese Chinese police are stopping people in the street they're checking cell phones they're also from what I can tell in in areas where demonstrations on Sunday but from what I can tell I saw a news story that said that they're actually now hunting down the people who are at the demonstration so they are actually going to their homes and I don't know if they're arresting them detaining them or what they're doing or just harassing them or just searching them but but there is a concerted effort by the regime in China to clamp down on this and and and not allow this to develop and not allow this to get bigger so all I can say is my my my my mind my heart is with the Chinese and and and I hope I hope they withstand whatever it is that is going to be inflicted inflicted on them all right let's see okay so let's jump into Twitter and Apple just a bewildering story in my view just you know a little a little crazy so you know Twitter's struggling it's losing money every day Elon Musk has already talked about the possibility of bankruptcy it's it still does not have any kind of standard for objective moderation of the platform it hasn't announced anything really with regard to that it is it is losing advertisers it is so it is losing revenue the pay for the check mark which Elon Musk started has not really done much or gone anywhere you know we'll see he says he's gonna relaunch it on Friday they suspended it for a while they'll relaunch it Friday maybe that'll generate significant revenue it's still to be determined you know the obviously he's trying to switch the model from advertising to to some kind of subscription model we'll see if that works in other words and Musk is trying to make the platform better introducing features make it more robust make it more competitive bring real innovation to Twitter so he's trying to do a lot of good things and trying to do a lot of significant things and he's also trying to bring I think some more visibility some more transparency some more objectivity to the moderation but he hasn't done that yet so far as I've said in the past moderation basically is at Elon Musk's whim or at the whim of polls that he takes so this is where we are and then Elon yesterday decides that he doesn't have a big enough challenge he doesn't have a big enough you know problem in his hands he decided to basically go on a PR war against Apple the largest company in the world the largest by market cap the largest company a company that has a billion people using its platform on which many of those people could use Twitter or not if Apple decided not um and and to gauge in a war now now it could be that he thinks he would beat Apple that's that's quite possible but hmm one has to wonder and also one has to wonder about the timing of this again he's got a lot of his hands he's tweeting up a storm he doesn't stop he's constantly on Twitter reminds me of a president who spend more time on Twitter than governing the company the country it is this really the best way to run Twitter to to get Twitter on the right track to get Twitter to where it needs to be which we all want it to be hugely successful so first um Elon Musk complained about the fact that um you know he started about complaining of the fact that uh um you know that Apple is is almost completely stopped advertising on Twitter now this is not just two over Apple a significant amount two-thirds I think of the advertising on Twitter have withdrawn kind of waiting to see what Musk does with it and I think the extent to which they've withdrawn and to the extent to which they are wait and hold is to large extent Musk's fault he hasn't really conveyed in clear objective terms what the policy is going to be so he started by complaining that uh uh Apple in Apple I think Apple's total spending on Twitter was I don't know 30 million dollars this year or something like that which is not a huge amount of money in the big scheme of things so again why why go after Apple it's it's not exactly the biggest uh uh advertiser on Apple but you know obviously obviously it is an advertiser and they were true then he started complaining about the fact that Apple supposedly he claims is withholding has threatened to withhold Twitter from its app store and they won't tell him why supposedly now who knows if that is uh if that is true or not uh what that exactly means or not but Apple of course is a private company has every right to decide what's on its platform and what is not right and uh the nice thing about Apple is they're staying quiet they're not saying anything this is all coming from Musk who's behaving I think like a little child who's not getting is not getting his favorite toy and is bitching and complaining instead of actually putting his head down and actually doing the work uh necessary now it is true that if Apple blocked Twitter from its app store that would be pretty horrific for Twitter that is a lot of users uh that could potentially you know destroy Twitter uh so this is a big deal and because it's a big deal and this is business one wonders whether the right approach is to antagonize a major call them supplier vendor I don't know exactly how you would call them um customer antagonize them what is the point exactly public pressure on Apple really Apple's not exactly known as a company the response to public pressure Musk needs Apple more than Apple needs Musk now it turns out that there is a history here that uh Musk has been complaining about Apple now for years uh Musk has been complaining about everything Apple has done from from the fact supposedly since uh Scott the CEO of Apple um sorry Cook Tim Cook the CEO of Apple kind of didn't take a meeting with Musk when Musk was trying to get Apple to invest in Tesla and uh Apple refused to invest in Tesla and didn't even take a meeting uh or at least Tim Cook didn't attend the meeting when Musk was trying to raise money from Apple then uh the fact that Apple throughout the last I think five years or so has been poaching engineers has been hiring engineers away from uh Tesla has made uh Musk unhappy uh although he claims that they only get the poor engineers they don't get the really good engineers they get the engineers they can't cut in um Tesla and if that's the case why is he upset right uh it's uh it's it's it's it's helpful to him it cleans out the they're not so good people um so Musk needs Apple as an advertiser Musk needs Apple in order to appear on its platform uh Twitter is bleeding uh of the 5.1 million dollars of revenue uh in uh in 2021 a 4.5 came from advertising so they need advertisers there's there an ornament he's trying to diversify the model but you don't get to these numbers by selling checkmarks it's not going to replace the advertising why are you antagonizing your largest uh customer now you could argue well because Apple is threatening Apple is doing all this stuff okay but then uh you know so so Musk is just letting the world know that Apple is behaving in this way Apple I assume is trying to do what it sees is it's in its best business practices um at the same time but then Musk launches a whole new attack on Apple uh and um you know uh where is this uh I've got us here yeah Musk then he shifted the attack on Apple and he talked about ooh that Apple has a secret 30 tax on everything you buy through their app still well first of all it's not a tax secondly it's not secret we all know that uh every app every app out there that uses the app to charge you money in the first year of the use of that app Apple gets 30 percent of every revenue they any revenue they accumulate they charge you uh after the first year it drops to 15 percent this is an agreement a contract that Apple signs with every Apple store vendor if you don't want to sign the agreement fine you don't appear on the Apple Apple store uh it's not a secret deal it's so unsecret that Apple has been sued about this uh by or is it the game is a game uh game company that sued Apple over this and indeed uh you know it's gone to the courts as sued on antitrust ground of course right which Musk is now supporting right that they should be they should be uh attacked or prevented for doing this on antitrust ground so Musk is using using antitrust in order to go after his enemy Apple uh and uh Fourth Night thank you Fourth Night is the game I can't remember what's the name of the company that makes Fourth Night uh anyway uh you know so Apple charges 30 percent it's again oh Epic Epic is the name of the game company Epic so um Epic filed the suit Epic lost mostly most of the suit where they lost it's now at appeal the Biden administration just this appointment has joined Epic in the appeal supporting Epic going after Apple for antitrust reasons so Apple's under attack uh the courts are going to decide whether it gets sustained this 30 percent deal or not Apple has exclusivity if you will quote monopoly power over the idea that um all apps on the app the the iPhone have to be downloaded through the app store although that's not true completely true because I know I downloaded some stuff off of websites but um you know you can't you can't have third-party app stores that sell you Apple apps and Epic is challenging that on antitrust ground the justice department is challenging that on antitrust ground we'll see how the courts rule I think it's in front of the eighth circuit but we know or I am at least as I think most of you know I'm against antitrust on principle I denounce antitrust on principle I condemn anybody who uses antitrust to improve their business and in that sense I condemn Epic I condemn Twitter I can oh Elon Musk in this case can everybody who's trying to use and I condemn the people who went after Microsoft when they did that includes Mark Adresin but that's exactly what Elon Musk is doing he's citing with the um I think the bad guys here um anyway it's sad to see it's sad to see as you know I kind of have gone through not thinking much of Elon Musk thinking very highly of an Elon Musk and now thinking a lot less of a Elon Musk uh and and this adventure Twitter is not making him look good I think it's making him look phantic like a child he's whiny he's emotionalist um and uh you know it's sad to watch it's sad to watch he's my opinion on Elon Musk he went through roller coaster partially because he is a roller coaster I think what happens even when he says good things it's kind of emotionally driven he doesn't have a cohesive philosophy to guide him through there's a lot of pragmatism there sadly so in certain areas he can plan long term it can really think in terms of long term Twitter has completely bamboozled him partially because he's clearly overpaid significantly overpaid and uh he can't get out of it and we'll see we'll see uh we'll see what else happens um Apple here Apple is not banning him for bringing Donald Trump and Kanye Bask I mean Apple has Paulo on it and Paula I think is now owned by Kanye so um it's um I don't think it's limited to that Apple is probably just saying be careful because if you're if if the place becomes if Twitter becomes a zoo in which people are attacking one another and and and bad things are happening on it we might withdraw the app because we have uh standards and you know you can go to the you can go to the app store and you can see what their standards are there's of course they're not completely objective either and and they have done some questionable things but it's a business they can do what they want they can do what they want thank you for listening or watching the Iran book show if you'd like to support the show we make it as easy as possible for you to trade with me you get value from listening you get value from watching show your appreciation you can do that by going to Iran book show dot com slash support by going to patreon subscribe star locals and just making a appropriate contribution uh on any one of those uh any one of those channels also if you'd like to see the Iran book show grow please consider sharing our content and of course subscribe press that little bell button right down there on youtube so that you get an announcement when we go live and for you those of you who are already subscribers and those of you who already supporters of the show thank you i very much appreciate it


Good day everybody. Dr. Sanjeev Sanyal, Professor of Department Chair. This is going to be a demonstration of certain structures in the post-tree media channel. This is a subhand canaver, I'm standing on the left side of the canaver and the camera person, which is myself, is also on the left side. Just to bring you up to speed, we have completely removed all the thoracic contents after removing the anterior wall of the thorax. And we can see the open-out thorax here. And the structures that we can see in front of us, these are all the contents of the post-tree media channel. We shall be focusing mostly on the arch of aorta and the descending aorta. But before that, just to orient you with the other structures, let me show you these structures here. This is the right brachiocephalic vein, the left brachiocephalic vein. You're adding to form the superior vinakiava. This is the arch of aorta. This is the trachea, which is bifurcating behind the arch of aorta. This structure that we can see here, this is the bifurcation of the pulmonary trunk. This is the left pulmonary artery, and these are the two right pulmonary arteries. Going further down, we can see the left principal bronchus here, and the right principal bronchus is further behind. This is the isophagus, the thoracic part of the isophagus. This is the part of the diaphragm that we can see here. And we can see the isophagus is coming out through the diaphragm. And we can see this is the abdomen, and we can see the continuation of the aorta into the abdominal aorta. So this is the orientation. And finally, just to complete the picture, this is the left side posterior thoracic wall with the neurovascular structures. And this is the right side, posterior thoracic wall with the neurovascular structures. Having mentioned that, now let's come to the arch of aorta and the descending aorta. The part of the arch of the aorta was inside the fibrosperic artery, and we had to remove it. And the fibrosperic artery emerges with the tunic advencia of the arch of aorta. So therefore, this portion of the aorta was inside the pericardial cavity. The ascending portion of the arch, then we have the arch itself, and then we have the descending thoracic aorta. The ascending aorta ends at the level of the sternal angle of Louie, which is the T5. The arch begins and ends at the level of T5. So therefore, the entire arch in the supine person is in the superior merestanum. The descending thoracic aorta begins at the sternal angle of Louie, T5 level. This arch, it does not go straight to the left. We can see it is going posteriorly and to the left. And therefore, when it curves like this, it compresses the ease of figures. And I shall show you how it compresses the ease of figures by turning it. And you can see it is compressing the ease of figures behind. So therefore, this is one of the ease of figure constrictions, which we see in a barium swallow, which is approximately at the level of 25 centimetres from the insides of teeth. And that is best seen because it is compressing from the side. It is best seen in an anterior posterior view. This is a barium swallow to show constriction of this thoracic part of the ease of figures by the arch of aorta. Under the arch of aorta, we can see this structure here. This is the recurrent line gel now on the left side. This is the vagus. The vagus is descending down. It goes behind the heilum of the lung and it gives this structure, which is hooking under the arch of aorta. This is the left recurrent line gel now. This goes just to the left of the ligamentum arteriosum, which connects the arch of aorta to the pulmonary trunk and then it goes up. If a person has an aneurysm of the inferior surface of the arch of aorta, it can compress the left recurrent line gel nerve and can lead to hoarseness of voice. Aneurysm of the arch of aorta is well known. In earlier days, when tertiary syphilis was very common, syphilitic erotitis generally tended to involve the arch and it produced aneurysmal dilatation and it can rupture. And at least one well-known celebrity has died from rupture of tertiary syphilitic aneurysm of the arch of aorta. Now let's continue the descending thoracic aorta. In the initial part of its course, it is situated to the left of the isophagus and we can see that here. But as it descends down, the aorta moves slightly to the right and concomitantly, the isophagus moves slightly to the left in front of the aorta. Finally, the isophagus goes out from the diaphragm at the isophageal hiatus at the level of T10, while the aorta itself continues and exits the diaphragm through the erotic hiatus at the level of T12. Arch of aorta and the descending aorta, it makes a deep impression on the medial surface of the left lung and in the lower part of the left lung, this isophagus lower part makes an impression just in front of the aorta. That brings me to the branches. The arch of aorta has got these three principal branches and we can see them here. The first branch that we can see here is this one. This is ptocephalic trunk, which divides into right common carotid and a right subclavian. The next branch that we can see here is this one. This is the left common carotid and the third branch that we can see here is this one. This is the left subclavian. So, these three branches are in the root of the neck. Now, let's take a look at the branches of the descending thoracic aorta. Here we shall follow what is known as the vascular plane concept. The vascular plane concept says, branches of the aorta are in three planes. The first plane arbitrarily referred to as plane A is the unpaired visceral plane, where a whole series of unpaired branches come out from the front of the aorta. And these are called unpaired visceral branches and most of them supply the esophagus. They are the esophageal branches. They also supply the pericardium, which has been removed, and they also supply the mediastina. Then we have the paired visceral branch, which comes on one side to the left and to the right. They are the bronchial arteries. Two left bronchial arteries and one right bronchial artery, which of course can also arise from the posterior intercostal artery. That is called plane B for the paired visceral branch. And then we have the paired parietal branch, which goes posterior laterally and we can see them here. These are the posterior-costal arteries on the left side and these are the posterior-costal arteries on the right side. All the posterior-costal arteries except the first or the superior, the supreme intercostal artery, which comes from the costosurviger trunk, the rest are all branches of the descending thoracic aorta. So this is what is called the vascular plane concept. Now let's mention a few important clinical correlations pertaining to the aorta. I have already mentioned aneurysm of the arch of aorta and the subsequent image that I will show you shows an aneurysm of arch of aorta. I have also mentioned about syphilitic aneurysm, but that is not very common nowadays. This is an orangeogram to show a large aneurysm of the descending aorta. This is definitely not syphilitic. The thoracic aorta is prone to what is known as dissecting aneurysm, especially in hypertensive patients. If there is a small interval tear, blood contract between the intima and the tunica media or into the tunica media itself, if there is cystic medial necrosis and it can track down and this can lead to a tearing, crushing pain which is radiating to the back which can mimic myocardial infarction and it can lead to occlusion of the branches of the aorta. That is called dissecting aneurysm. The aorta is a very important and a useful root for angiograms of all sorts, whether it is the aorta gram itself or the branches. Or we can even use the aorta as a root for coronary angiogram and the access to the aorta is through the femoral artery which is way down here. This is a digital suppression angiogram of arch of aorta to show the three main branches of arch. To continue, we have a digital anomaly involving the arch of aorta and that is referred to as coactation of aorta. We can have two types of coactation of aorta, one is called a pre-ductal coactation which occurs in infants and that is before the ductus arteriosus. That is usually associated with the patient ductus arteriosus, we shall not talk about that. There is a much more common one which occurs in adults and that is called the post-ductal coactation that is after the ductus arteriosus. When there is a post-ductal coactation of aorta then the lower part of the body is not receiving enough blood supply and therefore in order to compensate what happens is the posterior intercostal arteries wax eloquent. They become very big and they become tortuous and the blood flow in the posterior intercostal arteries get reversed. Normally the blood flow goes from the aorta all the way across like this to the chest and then they go to the front of the chest where they are most with the anterior intercostal arteries which are branches of the internal thoracic but in coactation of aorta because the lower part of the body is not receiving enough blood supply the blood flows from internal thoracic artery one of which we can see here that flows from the internal thoracic artery and it goes from the anterior intercostal arteries through the posterior intercostal arteries and back to the aorta to supply the body. In such situations the posterior intercostal arteries on both the sides they become dilated and tortuous and they can produce notching of the ribs. That's a very important sign. Additionally in an x-ray because of the coactation we can see what is known as the number 3 sign of the aortic knuckle. The arch of aorta radiologically appears as a knuckle which is a radiological sign but in this case because of the coactation it looks like a 3 that is called the number 3 sign. This is a chest x-ray to show the number 3 sign of the aortic knuckle and the notching of the ribs in coactation of aorta and this is another plain x-ray to show a normal aortic knuckle produced by the arch of aorta. And because of the dilatation of the posterior intercostal arteries and their communication with the tortuous scapular arteries there will be pulsation between the scapula on the back and that is referred to as dancing scapula. So these are some of the findings that we can see in coactation of aorta because in coactation of aorta the blood supply to the distal part of the aorta and the rest of the body is seriously jeopardized and this is the compensation. The point to be remembered is this reversal of flow in the posterior intercostal arteries occurs only up to the ninth intercostal space because the 10th, 11th and the 12th, 12th is a sub-costal they do not have any anterior intercostal arteries so therefore there is no reversal of flow. Reversal flow occurs only up to the ninth intercostal space so that is about the coactation of aorta. We can have a few other congenital anomalies pertaining to the subclavian artery we can have the right subclavian artery arising from the left side and going behind the isofagus that is referred to as a retro isofagal subclavian artery. Sometimes really we can have a double aortic arch both these conditions can trap the isofagus and lead to dysphagia. So these are some of the congenital anomalies and other clinical correlations pertaining to the thoracic aorta and their branches. Thank you very much for watching. Dr. Sanjay Sanyal signing out. If you have any questions or comments please put them in the comment section below. Have a nice day.


From my undergraduate research project, we predicted crop loss in plants due to disease before it becomes detrimental to crop loss. And we did this using healthy and diseased images from public databases and machine learning to identify if those diseases are in any of the images that we get from our users. SIC segmentation creates these things called super pixels, but instead of processing the image as a whole, we'll split it up into parts that are very similar to each other because otherwise the computer can get confused and it'll go through each segment. And if there's any disease segments at all, it'll categorize the leaf as it's each leaf. That way it's easier for us to analyze the image based on conformity and different parts of the image. So the biggest thing that helped me find the position, and I recommend so, all undergraduates that they take this course is a one-credit class called Intro to Undergraduate Research. They helped us learn about resumes, cover letters, how to ask professors for opportunities. And at the end of the course, our professor, Dr. Vendor, showed us some opportunities on simplicity and she really encouraged us all to apply. And I applied and I interviewed and I got my position. At the beginning, I really struggled with balancing my research and my classes. I would sort of tell myself that I would do it whenever I had the time, but I never really had the time. So I realized about halfway through the semester that I needed to block it out like it was its own class. So I would do it three times a week and I had its own little block so I could do it like that. Professor Saraswat helped me a lot with networking and he would get me in touch with a lot of other professors at campus to talk about my project. Working with an undergraduate student was simply fantastic because of the energy and the attitude that they bring to the research. I really paid attention to what type of attitude they possess and also making sure that they are learning new technology and relevant technology by engaging them with my research staff and graduate students. Honest Ahmad, who was a graduate student and he would send me like articles and online courses that I could take at the beginning to get you some information that I needed for the project. And I also worked with Ben Hancock who was like a technical support person at the school who would help me with like the technical coding aspects. I would definitely recommend that every student at Purdue tries to do an undergraduate research position because even if you don't like it, you'll learn exactly what you want to do with your career. The other thing I would definitely recommend is making sure you know your schedule once you decide the time that you need to work on your project. Have the right attitude to learn about new advancements in any sphere of science and ask questions in order to succeed. This undergraduate research position really helped me broaden my views of what I could do with my degree, although it did help me realize that I'm not too interested in research or like coding the technical aspects of my degree, I'd rather do something in the field and not too much related to research. The biggest thing that undergraduate research helped me with is that it taught me how to be independent and look for information that I need and be self-guided in my learning.