So, Travis Flant. Hey! Thank you all for coming to my session right after lunch. Before we get started, whose first word camp is this? Oh, look at all that. Who has learned at least one thing at word camp? Alright, at least one, that was most hands, great. So, I also thank you all for coming to word camp because in my opinion, it's the best $40 conference you can find in Kansas City, it's probably the only $40 conference as well. So, the fact that you're getting value out of it is even better, right? So I am Travis Flant, again, my session, everything your WordPress business website is missing. So things you should do before you blog.   We're not going to talk about that. We're going to talk front facing, customer facing, mostly here. You can tweet at me or connect with me on any of the social media platforms, Travis Flant is my name. So, who am I? I always like answering this question. I am an SEO and content strategist, mainly focused on the content area of the SEO, the big scary SEO, but yes, technical SEO as well. It's just not as fun for me. My company is WebWorks at Kansas City, small agency, me, I work with a handful of contractors locally. I've been the co-organizer of the WordPress Casey Meetup Group. Who's in the Meetup Group? Not as many, okay. Check us out there, WordPressKC.com, you can join the Meetup Group. We meet every month, at least once a month. And I've been on the WordCamp Kansas City organizing team since 2014. Hopefully this is the best one yet, I don't know. Who's been to multiple? Good. Who thinks this is the best one? Oh, if you had less hands, alright, somebody had a better time some other time, that's good. And if you couldn't tell from my first two slides, I love dogs. In my spare time, I am an organizer of the Kansas City Dog Club. Yes, that is a real thing. It's a social club for dog lovers. We do everything from walks and hikes and charity events. I also volunteer at Wayside Waves, training new employees, or not new employees, sorry, new volunteers, and I'm on the advisory council of Spain Newt or KC. So you're going to see a lot of dogs and dog team in my presentation today. Last, I like to say that I'm nobody really. There are lots of very intelligent people here in this room today. And in fact, before we get really going, I kind of require participation throughout my presentations. Otherwise, it's going to be very short and very boring. There's only 13 slides, I believe. So when I ask for participation, please help us all out so we all have a good time. And that also ties back to one of the best lessons I ever learned in my entire life. I had an AP history teacher in high school. His name is Mike Luce. He was a Vietnam vet. He was also a theater fanatic. He was also a tennis coach.  Believe it because you've done your own research, because you've also looked at other reputable sources, and you have come to your own intelligent conclusion. There are many ways to do what I'm going to tell you today and what everybody else here at WordCamp has been talking about all weekend as well. So that's just like a little PSA I like to throw out at the very beginning.  We're not really going to talk about social media today. We're not going to talk about video, podcasting, photography. And if you're hoping I could tell you that you're never going to have to write anything on your website again, that's also something I'm not going to tell you either. A lot of people think that that's a thing now. They can just stop writing content for their website. Very shocking. So one thing, I already asked you if you learned one thing at WordCamp. I hope you get one thing out of this presentation. I judge success if one person comes to me and tells me they learned one thing. So sorry to the 50 of you who may not. And lastly, I hope try to take away one thing from here that you can actually use right away. All right, so we've gotten past all the boring stuff, I think. So before you even think about blogging, so I'm going to talk about some of the things that I see potential customers or potential clients to my company that have wrong on their website all the time. Who in here is in the industry? Marketing, web design, whatever it may be along those lines.  Yeah, happens all the time. They think there's only one thing that you can help them with and that's all they need from you, right? That's not true. So let's have a little bit of a group discussion here. I'm going to call out Jeff because he said not to use his website as an example. So what's? No, just in general though. So what is one thing that you think your website is missing currently?  You said don't use it as an example. OK. And I would say more original content I need to do. And I've been aware of this for years. I need to blog more. Oh, OK. All right. Or I need help. There we go. Or somebody else, tell us your industry and what you think is that you're missing on your website or your business. It's going to be really boring and really short. Marketing, testimonials. Testimonials? OK. Is it because you don't have enough clients or because you haven't been able to get them to give it to you? We haven't really implemented. We have some that we just, they've fallen off and redesigned processes. And it was brought up. OK. All right. Very direct call to actions. Ah, there you go. Now we're getting down to the nitty gritty. Somebody else? Oh, I was just going to say updated content because we have two employees that are not on our team page and we're at four-hand shop. There you go. That's big for the individual, too. When somebody is looking and saying, who is this person, you're just like, they don't exist. Right? We got some others? Just content in general. OK. Good. So here are some of the things that I see that are just blatantly always missing. Business location data. We're talking phone number, address. That's very shocking to me how often that is missing. I'm sorry, Tomstown. Who went to Tomstown last night? So if you visited Tomstown's website, they didn't have their address except for on their contact page. So I actually heard that from multiple people yesterday. Where is this? I can't find it. I'm on their website. Well, put it at your footer of every single page. Obviously, we're WordPress, so put it in the footer. Phone number. So many times I don't see a phone number in the header, except for on the contact page. Make sure that phone number is in the header and it's clickable on a mobile device. What if we are not local? I mean, what if we don't have somebody inside it? Oh, so that's a good question. So give me an industry specific. We'll talk about it, but give me an industry specific. I'll do website design, but not for my own home. So go to my home address. OK. I saw on the other hand that was kind of hook. There you go. You don't want my home address out there. So what I'm hearing is that you don't want your address out there. That's something that I always recommend consider that. Because the address, if you are selling services locally, even if, for example, if you really wanted to come to my apartment, you kind of could just show up. But I work from home as well. And so my address, I just use a suite number instead of apartment number. And I've never had anybody show up. I say by appointment only. I've never had anybody show up. Chris has said she's had somebody show up once at our house. I got a website out of the two. See? There you go. So I guess my thought there is if you're not comfortable with it, figure out a way to be comfortable with it. Because if somebody is looking for somebody locally in your industry, they're going to want somebody locally. And unless you're telling them and telling the search engines by having that address there that you are local, they're just going to assume that you may not have as much credibility as the next person. So to satisfy the search engines, would it be able to just put, like, the city that you live in? You're not going to get nearly as much value out of that because if somebody is, for example, I live in Redbridge, the Redbridge area. I figure out where the orientation is here. So it's down this way. So close to Martin City, Lee Wood. But by the exact address, and that being tied to my business page, it's got the address. The address is consistent across everywhere. So I'm going to get a little more in depth with that. So anybody who is down the road from me, a few blocks away, if they're looking for the services I offer, I'm more likely to show up if my address is attached to my specific business. Post office bosses are not acceptable. No. Google knows that it's a post office, and that is not a business. What about UPS stores? UPS stores neither. Co-working spaces can work. I had my Google business page taken down because now it was in a cold one. My guess is that was probably a competitor, and that's my guess. It was Google, and I called. They sent me an email and said that we need pictures of your signage on your building. Well, yeah, they'll often send you a card. I have the same issue as Sarah, but I forgot to go to coffee shops, so I actually list the five shops I am at most often. I have all these different addresses in Kansas City on my page. I don't know how much it helps my SDM because that's what I do, because I also use a few blocks, but I can't really list that. That's interesting. So why do UPS stores not work? Because Google knows that those types of businesses are not business addresses. They know that you're not sitting at a desk in an office there. They know it's not an office. They know it's not an actual business location. Tyler, do you? I'm a private hero. Yeah. OK. Tyler's like the big SEO guy in the room, right? Is everybody else bigger? Like I said, I'm not the smartest guy in the room.  They were said to be permanently closed. There's no way they would have put themselves out. No, competitors can do that. I see it all the time. I had something similar happen to me, and all I did was go in, and I said, yes, this is me, and re-verified it, and it was right back up. So I would say try it. If it's co-working space, take a picture of your door if they need it. That's what I had to do. I had to change it to my office number, which is inside the building, which doesn't get anybody near me. Just a quick question. So you're saying that competitors can do things. Yeah, yeah, yeah. Is there any sort of monitoring coming down on those to make sure someone checked your credit score? You know, it's a sort of a wall chain in all these places. Excuse me. Yes, actually. So a service that I recommend. So I'm not going to go, we'll stop with this right there. But a service that I recommend, and I use, is Mozlocal. And it's $100 a year, I think, now. And it can help sync your business listing data across all the directories and all of that stuff. So there's a handful of major ones that all the small ones pull that data from to sync. So I highly recommend that service. And really, if you just hook up Google My Business, make sure that's all accurate and or Facebook. I say both. And then it will just push the data out. And it will keep it updated based on your dashboard in Mozlocal. M-O-Z, local. M-O-Z and the word local, just as it sounds. So the about page, oh wait, I skipped ahead, didn't I? Purpose. Purpose is something that, shockingly, is very, very commonly missing on a website. How many times have you been to a website and you're like, what do they even do? You see that all the time. Because their business name is generic business name. We do generic random services. You see that a lot in the IT business. I've got IT clients that they're, it's like, let's see. You've seen them. What are some generic IT business names? My team, not yours. That's not generic. I mean, that's at least branded. But something like, yeah, exactly. Yeah, something solutions. We manage your business solutions, right? What does that even mean? Dark horse. Huh? Dark horse. Well, at least that's a brand. It's not random brand. At least that's a brand. What I'm saying is just the generic name that doesn't tell you what they do. And then the whole website talks about random services, not specific services. I wish I would. I did not prepare a better example. I apologize for that. That's on me, 100%. But just make sure that if somebody looks at your page, no matter what page it is on your website, they know what that page is about. They know what you do as a business. Yeah, the integrated services, what does that even mean? There may be integrated services in animal husbandry. I don't know. And you're not telling me, right? An in-depth about page, who mentioned that they got their team page that only has two of the four people, right? So this is something that's very big to me. How many of you are small businesses? Small businesses, consider yourself a small business, a local small business. People buy from people.   You don't have to only talk about your business on your About page. If you are the principal owner and the main person they're going to be doing business with, put a little bit of yourself in there. I said I wasn't going to pick on Jeff, but I'm going to pick on Jeff a little bit back there. Jeff only lists his name one time on his entire website. And that's a little signature at the bottom of the About page. On my business page, it's all about me and the things I've done and the things I want to do and the things where I came from and why I think the way I think. It's about building that trust. And if you show a little bit of vulnerability or a little bit of behind the scenes, I said we're not going to talk social media, but social media, people always talk about being honest and being real. The About page is really the only place that you have to do that on your actual business website. But if you're learning that that's what you're supposed to do on social media, at least do a little bit on your website as well. And that About page, who looks at the analytic data for their website regularly? And they're About page. So how often is your About page visited on your website? Not very often. Not very often on yours? No. It is for us. Yeah? I'm about a third. Yeah. So and the same thing on my website, I've got a lot of articles that are really popular as well. But about 10% of the visits hit my About page. And that's because if they're thinking about working with me locally, they want to know about me. So keep that in mind. You go as in depth as you want. But don't just talk about your business and what your business does on that. You have your entire thousands of other pages on your website to do that. So direction and purpose are similar. But how many times have you been on a website and you just say, what do I do next? You have to tell the visitor what you want them to do. If it's read the article, if it's share the article, if it's get in contact with us, which if you're selling a service, I guess I didn't ask. How many people sell services? How many people sell products? So how many people sell nothing? How many people are just bloggers?  Yeah, got a couple of those too, right? So make sure you give those visitors a direction. Whether it's it could be calls to action, super important. I kind of added those together, even though they can be different. So I kind of view a call to action as telling them exactly what to do and why to do it, whereas direction may be pushing them down the funnel of using your website and taking in that content. So who uses calls to action on their website? Who feels their calls to action are strong? Couple, who doesn't use calls to action but knows they should? At least one person said that, okay. Those of you who use calls to action that are good, do you want to give us an example of what you do and why you do it? Well, I have a question about this as well. I launched a podcast for one of my businesses. So I have an episode on the front page and of course a call to action will listen to our most recent episode. Or it may stay true to the podcast, but whatever it's about listening to the podcast, we'll listen to it right there. But I also have like media videos where I've been on the news and stuff and I have a CR brochure, like I have several horse in my home page. Is that a negative thing that's too many or what would be too many? I would say it all depends on your website and set up and I would say it depends. Is that your homepage? Is that a, I mean, is it a general pay? It really all depends. I guess I would say. Does anybody else want to give an example of something that they have that works well? I have two buttons, not if I break your rule, but I basically have an option to schedule a consultation or send an email. I actually really like the two options. Who are you? Who in here is familiar with W.P. Paganner, an opt-in monster, and his side bulky? I heard a really good podcast and a really good strategy that he uses is he never gives one option. He always says, ask somebody do this or do this because if they have one option, it's a yes or a no. If they have two options, it's like, okay, I have these still the two options, but instead of yes or no, it's contact us or sign up for the newsletter or whatever it may be. So that's a strategy that I really like to use and it's been very successful for me as well. So again, we're kind of surface level here, but you gotta start with close action before you get really in the weeds with it. Website visitor tracking, I just made this very generic here, so who is not using Google Analytics on their website? Got a cup? You don't? Well, I mean, come on, you use something else though. Yeah, okay. So everybody here then uses Google Analytics except for the really, yeah, did you say hipster? Such a hipster analytic tool, whatever. So how many of you have the Facebook tracking pics or Facebook analytics on your website? I recommend that on every website. Even if you're not planning to do Facebook ads, at least you can start collecting that data and potentially using it. And Facebook actually has their own analytics suite as well. I mean, Google and Facebook are two really big companies. You might wanna, I use Facebook analytics as well just because I don't know what they're gonna do or how that's going to evolve, but they're obviously very big. Let's see. Who uses some marketing automation, inbound marketing CRM on their website? So you track each individual user who signed up for some form on your website, right? And know exactly what pages they've visited, how long they've been on those pages. Anybody else? Got a handful? So, I mean, we're just hitting this high level right now. So also, goals tracking, who sets up goal tracking and analytics? A couple goal tracking? So I'm just throwing words out there for you right now, right? Well, all of these things figure out how easy way to set them up. And actually, Google Analytics has very good, free training classes. They want you to be able to use their products. So, to this full extent, right? So check those out. Same with Facebook. They have very good training also. I'm not gonna say it's not the last thing, but I will just move, everybody knows they need to track it now if they're not tracking. So in-depth product and service details. This is where we're gonna spend pretty much the rest of the session on. So, again, how many people sell products? What kind of products do you sell? Giant packaging equipment, like huge conveyor belts and custom machinery. Oh, all right. Did you say you do use some inbound tools and CRMs and track each individual? We have like Google Analytics. Okay, how much is your average sale? Oh, like an average machine? Mm-hmm. Like maybe a quarter million dollars for a whole line or it's just like a one-off scale machine, maybe like a hundred thousand. All right, you- And a service call for an existing machine.  Okay, so, there's some things that you can really leverage going forward here. What other products? Printing. Printing products? Digital products. Digital products? Okay, so we don't have anybody that's really just like online retail. All right. Well, my clients are grocery stores, but they have another, we partner with another. Okay. But this doesn't be online for you, you know. So you- We do like sporting goods products from like football sleds to small dummies and track and field equipment. So, what I'm getting at with that is, the other ones are a little different, obviously. So, do you write your own product descriptions and your own product pages? Good, that's good. That's a big problem. Who has searched for products and you go to five different websites and they're all the exact same title, the exact same description, right? You gotta write your own unique content for your products.  And you think everybody knows exactly what this is. So make sure your product descriptions are unique to your business. Same thing with services. And I have a feeling I'm gonna see a lot more hands in this or people are just gonna not put their hands up because they don't wanna admit it. So, how many of you list all of your services on one page? And that's where you list them. Got a couple, all right. Got some hands that don't wanna go up, all right. It's a true question. Yeah, you don't know if it's good or bad, all right? Uh-huh. Make sure your services all have their own unique page because they're all a unique service. And sometimes there are even subsections of that service, right? Make sure everything is detailed and in depth. And again, we're just talking surface level right now but we'll get a little more in depth here. But we're gonna sidestep just a little bit here. You talked about writing your own copy. Not as an opinion, but in terms of what kind of results you get back. When you're writing your own copy, how valuable is humor? Depends on the product. Depends, I would say depends on the product. But the audience, but I would say honestly, not very. But it all depends. Again, it depends on your product or service. I don't try to use a lot of humor but maybe I'm just not funny, I don't know. So let's sidestep a little bit. So we talked about Before You blog and that's kind of, sorry, I kind of a little misleading on my title. But how many people in here blog for their business? Okay, all right, so then my next question. Wait, so let me see the hands again. How many people blog? Quarter of the room or so? So some people who blog for their business, why do you blog? To share information and resources. Information and resources? Become a thought leader. Become a thought leader? Give information on your business. Okay, all right, so. Just solve problems for people to fix on their own. That's interesting, okay. So do you love blogging? Who loves blogging for their business? Oh, we had one hand that went down when I said for your business. So we got one that stayed off, all right. So we got one person who loves blogging. So who hates blogging? Good, we got a couple that hate blogging and then a bunch of people are just kind of blah on the fence about it. Okay, that's good, that's a good place to be.  I 100% hate it.  Where did it come from? Web. Weblog. Weblog, which was pretty much what? An online diary for an individual. Well, that's not really what it is anymore and that's not how we in the industry view it. But every time, and this has been for the past 10 years, every time I meet with a client, because a lot of people who have websites or businesses, they're not savvy, right? That's why they're hiring me. When I tried to remove the word blog all together whenever I talked to them. Because this is how I view it. The word blog is confusing. It has a negative connotation because people are like, why does anybody want to know what I ate for breakfast? That's what I put on Instagram, you know? But we know that's not what it is. They don't know what to blog about. Who has that problem? Got a couple hands that are kind of, for your business? Always for your business. That's all we're talking about today. They think that nobody wants to read their diary again because they don't know what it is. They're confused. They don't think that they're an entertaining writer. Here you go, you asked about humor. I don't know, is humor and entertainment the same thing? Maybe, maybe not. Who knows? They think everything has already been said about their business. Who has that mindset? Wow, nobody has that mindset. Nobody wants to admit it. I think that's more of the case. I hear that all the time, right? I've got a window washer. Everybody already knows everything there is to know. My competitors have already said everything there is to say about this. Well, I'm gonna tell you, even if that is true, it doesn't matter because you still wash windows. You still have to tell people that you wash windows, right? So, let's take another, let's kind of take another step back or to the side, however you wanna word it. Let's talk a little bit about search engine optimization. Just a little bit. Who doesn't know what SEO is, or search engine optimization? Who knows, but they're not sure they quite know. Okay, we got a handful of those. That's good, okay. All right, that's fine. Thank you for admitting, that's very strong. So, everything that I write for a website revolves around being found in search and inbound marketing. Even though I also offer social media services and pay-per-click services, whenever I write any content for a website, the only thing that I personally care about is if it's going to be valuable to find potential customers without me having to pay anything for them other than my time and my expertise. So that means, if I'm writing content, it's not content that I care if I should take that back. It's awesome if it gets shared on social media, but I don't write stuff just so it will get shares. My main goal is to have people find my content whenever they're searching for, what? Why do you use the internet? Entertainment. Entertainment? What was the other one? Find information. Find information, find services. Solve a problem. Solve a problem. Buy stuff. To buy stuff, okay. So I believe there are only two reasons people use the internet. One, to be entertained. Two, to solve a problem. So if you're looking to buy something, it may not be a big problem. It may not be a problem that you even think is a problem, but if you want a new shirt, you want a new shirt for whatever reason, right? So to be entertained or to solve a problem. So then, we're going to cover the solve a problem. That's what we're really going to talk about with all the content you're going to create for your website. Answer a question. Who is familiar with Marcus Sheridan? They ask you answer. No? Nobody? Good, good. So here's, I got his book right here. I was kind of looking over this week to brush up.  Essentially, he owned a pool company in 2008, 2009, right, when the housing market started to crash. If people can't afford their houses, they're not buying pools, right? So it's kind of funny. The title of his book here actually came out last year, but a revolutionary approach to inbound sales, content marketing. It's very interesting because he even says in his book that whatever he did a presentation somewhere, somebody, a journalist was there, wanted to write an article, and they said it's, his approach is revolutionary. His approach is, they ask a question, you answer the question. How revolutionary is that? Okay? The thing is, he identified five areas. So in 2008, 2009, when everybody else in his industry was crumbling in the pool industry, they actually began to soar and succeed because they revamped the entire strategy of their marketing, sales, and everything. They flipped it around and he said, you know what, and this is kind of a, before I even saw this book or heard of Marcus Sheridan, it's kind of my philosophy too, but he's much bigger and he wrote a book, so it's easier to point to him, right? Cause I'm not the smartest guy in the room. But he decided that he's gonna take a new approach that nobody was doing. And honestly, not very many businesses do it nowadays either. Every single question, he sat down and he wrote down every single question. As a sales person, he wrote down every single question he had ever gotten from a client or a potential client or customer. Now how many of you answer the same questions over and over for your potential customers when they call? How many of you have an in-depth piece of content at least about every single one of those questions on your website? Nobody, that's the big point here. So he identified five main things that people are searching for whenever they're searching online. They wanna know the cost of whatever product or service, the problems associated with that product or service, comparisons to other products and services, best of, like the best in class, when you're talking cars and all that kind of stuff as well, and reviews of similar products and services. So how many of you address costs on your website?  Yes, everything is custom, the range is so big, it really, really depends on what they need.  We're so niche. You are. Every little baby thing that we make is different. Yeah, exactly. And so how many other people don't address that because they believe that they're so different? There's so many options, right? There's so many options. Be honest here, how many people think that that's a reason not to list pricing? Because you have to talk to the potential customer to tell them, okay? Got a lot of hands there. Who's worried about their competitors knowing how much they charge? Got a couple of those. How many who rose their hand about that?  Because it's on their site.  So it's something you shouldn't be afraid of.  See, that's a worry. Right, because they're too high? Because it's so high? Or because there's so many options? So many options. Yeah, okay. Oh, I know who I've designed and we've had lots of people tell me, oh, I know a high school kid that can name that. So you have to show them what it is you can do. Ah, see, that's the cost. That's very interesting, very interesting. I was gonna say I've failed on a lot of sites because they didn't put their price up there and went to somebody I could find it on. Yeah, a lot of people think, well, I want them to call me so I can talk them into this. Because you think you're...  Because you think you're a better salesperson than the content that you could create, maybe, is a reason not to? I'm gonna tell you. None of those are reasons to be afraid because even though you're so unique and you've got so many options, you know why those options cost more or cost less. So then we can get down into the problem, the comparisons. Your competitors aren't doing that, I guarantee it. No matter what industry you're in, this is going to literally be similar across every industry. Comparisons, best of, reviews. Don't be afraid to review your products against, with honest, reviews against other products from other competitors or other services from other competitors. Don't be afraid to make friends that are in similar industries and talk about the things that they do well as well. Also, because when somebody hits your website, it's all about building trust, right? The faster you can build that trust, the more likely they are to contact you, to want to hire you. Also, let's go back to, let's go back to kind of the beginning, right? Where we started. We're talking about measuring. So again, you're in an industry where you gotta know exactly what pages people are hitting. Cause I know from my website that if a potential customer hits this page, this page, and this page before they ever contact me, before they fill out a form, that that close rate on them is about 80% before they ever call me or ever contact me. When you're selling those huge dollar items, if you're providing all of the little details, cause when people are spending $100,000, or even if they're contacting somebody else who does a website for $2,000, that's still a fairly large purchase. The more information that they can view before they call you, trust me, it's going to just build that trust. Even if you think your prices are too high or too low, the more pages that people build on your website, they are, build, hopefully they're not building websites for you, but the more pages they view, the more they're going to pre-qualify themselves to be a potential customer for you. So just keep that in mind. Now, we're talking about all these things here, but before you ever get to these, make sure you have super in-depth descriptions about your products and your services. You can even talk about how you offer them, how it's different. The follow-up process, if it's a service, the follow-up process, if it's a product, just you want to get as much information out there as possible. The more information that you give somebody, no matter if it's a $100 product, I'm going to start at $100 too, because from my experience, my research, about $100 is when somebody starts to actually do some serious research, right? If I'm on my phone, I'll just go to Amazon and buy things real quick. But if I'm like, I don't know, I'm looking for this piece of software that ranges between $100 and $200, I don't know, for a lot of people at $100 is kind of a real, makes it a real purchase, right? So if you, especially if you have services that are in that, you want to make sure that the people who are buying from you have as much information as possible, because if you don't have that information, they're going to go to the next person. How many times, like you mentioned here, how many times have you left a website because you couldn't find the price really quick, or you couldn't find a way to contact them, or you couldn't find a return policy? You know, just think of yourself. Put the whole thing back into the mind of the consumer. Think about how you use the internet and how you look for services. And then you'll see that what Marcus Sheridan is saying is true. So, I acted like I was going to eat her. She wasn't sure. She's never scared of anything though. So, so let's talk about creating better content. Better content is going to build trust. The faster you build trust, the more likely somebody is going to hire you or buy your product or pay for your service or your digital download, right? So here are a few tips, because we're getting towards the end here.  If you're in a bigger organization, get everybody involved in this process, right? Your sales team has different questions that they're asked. If you have a customer service phone number that people call, those people are the ones who know what questions are always asked. The people who handle email tickets. Every single question that you're asked, no matter how ridiculous you may seem or may think it is, can turn into a very valuable piece of content. So don't dismiss any question. Even organizing WordCamp Kansas City, I'm always looking for questions that people ask me to ask us, I shouldn't say just me, because nobody's contacting me directly. But what was the example I used the other day? Somebody said, I'm confused. Where is WordCamp happening? It's happening at all these different locations, Kansas City, Brush Creek, Town Square. And I was like, you know what? It's not super clear because it says located at Kaufman Foundation Conference Center, but then it's got those listed. And I was like, adding one word there makes it clear. I didn't add room. Actually I said all sessions are located at. But that was very interesting because that was a question I got one time. But guess what? It triggered to answer the question. It was pretty much already answered, but it gave me a little push to modify and prove it. Make sure any content you're creating on your website is relevant to your business. That's, I'm sure we've all seen that. Sadly, a local business that I frequent. The owner's father died, very sad. However, it has nothing to do with my fitness regimen. And I'm not talking about my gut, okay? I'm talking about a real gym, right? The death of her father is not a blog, that's not a blog post that should be on your business website unless that was somebody who helped inspire you to create the business. There was nothing about that in there. Unless who founded the business, an employee of the business, this literally had zero to do with the business. Zero tie in. So while it is sad, it was not relevant to the business. So go in depth. Who's heard of the skyscraper technique? Other than Tyler, okay, I got a couple. So I would say look that technique up. It's a fantastic technique to use. You can kind of, honestly, when you're starting out, you can skip over the back linking part and just go with the building the content. Topic clusters, other than Tyler, who's heard of topic clusters? Sorry. You said repeat. I know, I know. But I gotta have some fun too, right? Okay, so topic clusters is a technique created by HubSpot. Actually, if you go to my session page on the WorkCamp website, these slides are there and these are all clickable links as well. If you attended Alyssa Murphy's session, you've already heard about Answer the Public. That's one of my favorite little websites. It's a little, I like the way it's interactive as well. FAQ Fox, you can enter a topic and a list of your competitor's websites and see all the questions that they are answering on their websites. How cool is that? And then two other really simple ways. So all these are simple ways. Obviously, there are much more in depth ways. Simply just using the auto-complete on Google search or YouTube even. You start typing in your topic into Google search, right? It'll start auto-completing it, show you what other people are actually looking for. And then also at the bottom, you have that little section that says search is related to. So I have an acquaintance who is not in SEO at all and who does very well with his content and search. And I was like, hey, I see you do very well. Your statistics show you do very well. What do you do? And he's like, all I do is type in a topic and then scroll to the bottom and do searches related to and create content around that. I was like, that is super simple and brilliant. It's not something that I haven't used myself, but this is like a guy who was just like, I know I need to create content. I don't know how. This is the only method he's used and he's very successful with his business and being found in search. So creating valuable content for your website, it's not difficult. I highly recommend to everybody to check out they ask you answer. 220 pages, easy read, like $15 on Amazon. And I link to it in a tweet. And I did, or you did. Angie just linked to it in a tweet. So if you can't find it, check out the WCKC hashtag. Of course, if everybody starts looking it up, then the price is gonna go up on Amazon. But get there first, right? But anyway, I highly recommend the book. Like I said, easy read, lots of great advice and lots of great guidance just for you to get your head wrapped around the entire process. So that's what I have for you today. So adopt a puppy. Today is Adoptathon at Wayside Waves. So you can go get Adopt Any Animal for $35. It's a dang good deal. So we kind of ran right up against it. And that's why I was asked for participation during the presentation as well. Who didn't learn a single thing? Who's just being nice? All right. Well, thank you all very much. I'll be in the community support lounge as soon as I go get a glass of water and use a restroom. So if you wanna talk more about this, come visit me over there. Hit me up at Travis Flayens on Twitter. Also, I tweeted a link to my slides there too. So, thank you all. Enjoy the rest of work camp. Come to the parties tonight.


Hello everyone and welcome to the second day of Elfmas. Oh, this is very exciting. We have a full house and we're we're missing. There we go. Now we have a full house. We've got lots of people joining us today. This is so exciting. So we've got my fellow lead Kathy down there and Christine, but we also have we've got two other elves. So we've got John and Jeffrey and Maria at the end there. Is there a Wisher? So we're going to be revealing her wish live here on WikiTree. So on the WikiTree YouTube. So welcome to everyone. This is great. This is the second day of Elfmas. So if you're new to WikiTree, WikiTree is a free genealogy website where genealogists collaborate and you can work on your family tree. We have a single family tree and we work together to share and help each other out. And so during these two weeks, we have a secret Santa challenge going on and various WikiTrees volunteer to be elves and to solve wishes for other WikiTrees. And that's what we're going to be showcasing one of those each day. And so today we're showcasing one just up the top. I'll remind you at the end, but tomorrow for Thursday and Friday because one of the elves that we are working with is over in Germany. And so we're going to actually start a little bit later. We're going to start at 3pm. That time works better for him. So the Elfcast tomorrow and Friday will both be at 3pm Eastern time or 8pm UTC time. But for today, what are we going to do? It's the second day of Elfmas. So on the second day of Elfmas, some elves gave to me two British husbands. So that's the theme. So let me just share with you. And Maria, since Maria's here, the one who did the actual wishing, I'll get her to read her wish to Santa. Yes, dear Santa's elves, I wish I could have some help to add one or both of Francis' British husbands. I'm not learned enough about British records today to do it. Good news. Excellent. Thank you, Maria. So two British husbands and we have two elves that help solve that. So I'm going to turn it over. So first of all, I'm going to share my screen and they're going to just let me know when to move things around. And so you won't have to listen to me talk too much. But here is Francis Maria Eckberg. And how is she related to you, Maria? Maria? Yeah, she's my great grandfather's first cousin, I think. You think? Okay. Her father, he was born in Sweden and he sailed to the UK and got married to a Scottish woman and they only had one child, Francis Maria. And I have been in contact with her friend, your great-grandchildren and I'm going to find out how to do that. Okay. So here's Francis Maria and she has, now there's two profiles for her husband. So Jeffrey. Oh, okay. I have just lost power here. Can you still hear me? Yeah. Can you hear me, folks? Yes. Yes. Okay. The power just went out. And my router will stay live for about 10 minutes or so. So let's us, wait a second here. I'm going to find the screen that I'm going to share. And there we go. That's not it. There. Can you see Francis's profile page? Yep. Yes. Okay. Now, because I'm restricted to a single monitor, I cannot see you. So you're going to have to talk me through. So I'm going to switch to Walter's. And Jeffrey, are you there? Is Jeffrey there? No. I think we lost him. We lost him. Okay. Let me see. There we go. Let him add him back to the stage. There we go. Hi. Sorry about that. My red page refreshed. Okay. Okay. I put Jeffrey back on the stage and there's Walter. Okay. Okay. Go for it. Jeffrey, talk to us about Walter. So Walter was an interesting chap. I was super happy that Maria put her request in. I'm part of the Nordic project with her and was like, I can do this. I can help. So looking for Walter, I found his birth registration in the Thetford District of Norfolk in the September quarter of 1886. I do have an exact date of birth because I actually You've gone mute there, Jeffrey. Can other people hear him? No. You hear me? Yes. Now we can. Yep. Now he's gone. And now he's gone. Let me see. Oh, he's gone. Gone. Okay. Okay. Okay. I don't know if Aowyn, if you're still in the chat or Betsy, if you want to join, in case I lose power completely and that way you can keep the live cast going if we Okay. Clearly having some issues today. I apologize. Well, so it's not just me who's having technical difficulties. Look how dark it's gotten all of a sudden here. Oh, Betsy's coming to the rescue. Betsy. Okay. Oh, and we might have power again. Who knows? May the lights shine upon you, Greg. You may the lights shine upon me. Okay then. Go for it, Jeff. Jeffrey. Okay. Oh, no. Right now I think Jeffrey is muted. Yeah. I think you're still, okay. You're facing the right way up with you. Okay. Talk now. Can we hear Jeffrey? Oh, and he's gone again. Okay. Maybe. Well, okay. John, how about you take, I'm going to switch to the second husband. And then you can take over and I'll go back to, I'll go back to Jeffrey once we have that solid. Okay. Oh, here's Betsy. There's Betsy. Oh, thanks, Betsy. Sure. No problem. We briefly have some, some power, but who knows how long, if it'll stay or not. So we needed, I'm glad you joined. So you can take over and pinch host. I will be plan B happily. Plan B. Okay. John, why don't you talk to us about the second husband that you found, William Thomas Kalitman, I believe. Yeah. So first thing I did was I went to Scotland's people to look for the marriage and Scottish records are quite a bit more detailed than England or Wales. The marriage certificate shows both sets of parents. So from the marriage certificate, it says that William, they were married at Brady United Free Church Morningside on August in Edinburgh. And William lived at 124 Hoppers Road, London, and he was an engineer's draftsman. It lists his parents as William Clayton, an electrical engineer, and Dora Clayton, MS Burgess, who was deceased. So from that, I checked the 1921 census on Find My Past, and that lists him living with, he was a border living with Arthur Henry Monroe at the said 124 Hoppers Road in London. And that gives his age as 31, and it also gives the months of age that he was. So from that, we could estimate that he was born about October 18 1890, and or maybe even 1889. From that, I did a search on Ancestry and found that there was a William Thomas Clayton that was born in October 1889 in Islington. However, the baptism certificate says he was born 19th of October 1890, but he was baptized a few months before in July. So I reckon that was probably a clerical error of his birth date, and it meant 1889, not 1890. And from that, I was able to add his parents as well. Nice. That's great. So and also found his death as well, listing, I believe, his son-in-law, Raymond Franklin, who married William's daughter, I believe. Yep. Very nice. Good work. Thank you very much, John. It's also interesting because I've been working past that church and mourning side Edinburgh many, many times. Really? Yep. That is so cool when you know something pops up in a historical record, and it's a place you know about, and you didn't realize the significance before. That's very cool. Nice. Okay, and there's Jeffrey. Okay, Jeffrey, we're going to try this again. How are you doing, Jeffrey? Are you there? Can you hear us? I'm going to switch back to Walter. He's gone again. He's gone again. Oh, no. This is very sad. Okay. Well, what I can do is I can share what I know. So if he comes back, Betsy, can you let him in to the room, and then he can just, he can just pop in. So the first husband, the first husband, Frances Marie Eckbert, this is sort of a bit of a sad tale. So he was the son of William Wag and his wife, Mary Kettle, born around 1886. And just like the second husband where we know that I just let him in, Greg. Oh, good. Okay. Excellent. So where are you, Jeffrey? I don't know. He's out. He's lost. He let him in, but he disappeared right away. He disappeared. Well, what I can tell you is, so this is a, like this, this is actually pretty cool because we've got such a huge cast of characters today for the, for the Elf cast. Maria is from Sweden, made the wish from Sweden. John helped her out and he's in Ireland right now. Jeffrey actually is close by. He's in Illinois. And now he works, he's working, he's volunteering in a library right now. So maybe the library, Wi-Fi is what's letting him down and is bumping him out. He's just connecting on an iPad. So it was working fine up until we started the Elf cast and then, then things sort of got a little hairy. Well, I keep adding him and he appears, I'm adding him. There he is at the bottom of the screen. But let's see if he stays. Then he goes sideways. It goes sideways. And then he goes poof. Okay. And there he goes poof. Okay. Well, we really appreciate Jeffrey's work. So we found, he found his birth record, or the, the actual registration was on the 22nd of June. The birth, or the birth was 22nd June. He was registered on the 27th. He married Frances, or Francesca Marie Eckberg, in September of 1917. And their marriage was registered in Clithero in Lancashire. He joined the Royal Fusiliers as a private and served in France during the Great War. So that would be World War One. Sadly, though, shortly after he was married, after he was, he was killed in action. He died in France and is commemorated on the Arraspe Memorial in Pado Calais in France. The memorial in the St. Mary, the lesser churchyard in Thetford. And his estate was, went into probate on Christmas Eve in 1918. So Jeffrey was able to add this nice sticker for Lance Corporal Walter Wag, who served in the British Army of the World War One. So the first husband, very sad, very sad. Yes. According to Frances, great-grandchildren, she actually had a baby with Walter Wag that died as an infant. Oh. Yeah. Oh, that's very sad. Wow. That just makes it even more heartbreaking. And, Jeffrey, you're back again. I don't know if you can, before you disappear, I don't know if you heard Maria said that the family had passed down. Thank you, Jeffrey, before you get lost. Oh, I was going to ask if he found any evidence of the child in his discoveries, but if there was a birth record for that, too. But anyways, that's a sad piece to add to that. But anyways, there you go, two British husbands. Maria? Yes, it was really, really nice. Thank you very much. You're welcome. Well, I'm so glad we were able to, well, we survived this. Thank you, Betsy, for coming in to help. Just in case, you know, the power is usually pretty stable here. I mean, it's, the snow has melted. It is mild, so I don't know why. It's not like we're in a blizzard or anything, why I would have lost power. But anyways, thank you, everyone, who came out. Thank you for Al's, John, and Jeffrey for helping out. Tomorrow we have a German Elf who's going to come and share what he's done for the third day of Elfmas. So join us at 3pm Eastern Time, 8pm UTC. I guess that's 12 noon Pacific for you, Cathy. And anyways, check out all the other times in between. I think I adjusted the time correctly, so YouTube should now know the proper time, I hope. But if I haven't done it right, then AON will fix it for me. Thanks, AON. And have a great day, and we'll see you tomorrow for the third day of Elfmas. See you later. Bye. Thanks, everyone. Bye.


Trade it and upgrade it now at Appalachian Wireless and receive up to $700 off when you trade your old eligible device in and upgrade to a new iPhone 14 Pro Max or Samsung S23 Ultra on an unlimited Appalachian advantage plan because we are you. We are Appalachian Wireless. Despite the threats received, the team behind the Come As You Are drag show has persevered. We received a couple threats that were not, you know, not taken lightly. The FBI was involved and for the safety of our performers and our own personal safety of the community, we decided that we would cancel the show. I mean, I can't take all the credit. You know, there were many groups who were collaborating to make this happen. While I was speaking to several news reporters about the cancellation, there were other groups in the background who were coming together to provide a virtual space. Of course, we collaborated. They wanted to know the itinerary and the performers and all the plans that we had come up with already. But it was amazing to see the community come together and make this happen anyway. The group on Facebook had organized a riot stating we will not tolerate this madness in these beautiful mountains. They say they're trying to protect kids, but imagine a child being inside that room thinking that outside there are people with weapons wanting them dead. You know, that's the real danger. That was the threat, not the performers. Regarding the threats, May stated that the FBI has been involved. And honestly, that makes me feel safe. That literally validates the severity of this issue. It validates that threats will not be taken lightly. So far, they have raised over $4,000 with a new go set at $5,000. The money is going toward a gender affirming resource bank that we're calling the rainbow closet. And, you know, we want to be able to provide people with gender affirming resources that they may need, such as clothing, binders, hygiene products, makeup or anything else they may need. Although the outcome wasn't as planned, the success of the event has only opened more doors for the future. The virtual might be the realm, and it might be the place, but that doesn't mean that there will not be a drag show in Prestonsburg, Kentucky. Reporting from Mountain Top News, I'm Ethan Miller.


After months of speculation, the numbers are finally in, and honestly, they surprised me. Hey, if y'all new to the channel, be sure to subscribe. I just started streaming recently on Twitch. I know! I've been talking about it for so long, I'm finally doing it. I know not everyone can catch every stream if you guys miss moments. I have a link to a new channel I just created in the description. All of the best moments will be uploaded to that channel, so make sure to click it. All right, let's get into it. I woke up to some news, man. I asked myself the question, how's my stock portfolio doing? If y'all remember a couple years ago, I did a meme video on my channel where I bought Take2Stock. Man, I was ecstatic to find out. Take2Stock is up over 5% following the GTA VI announcement. But then I thought like, 5% is a lot for a company that's that large to skyrocket off the announcement of a game that we all knew was coming. There must be something else up, and I was correct. To provide a little bit of context for those who don't know, Take2 is the publisher, the parent company. Take2 owns 2K, which owns NBA 2K. Take2 also owns GTA and games like Red Dead Redemption, LA Noir. Their list of games is pretty deep, and 2K is one of their annual best sellers. So anytime Take2's performance skyrockets, that's usually a good thing for NBA 2K, it means it's doing well. Bro, I don't know how much attention y'all been paying, but my god. The amount of purchases, acquisitions, mergers, this, that, the third. The motivation behind Sony's acquisition of Bungie is to help boost their own abilities to make live service, multi-platform games. So Sony buys Bungie, Microsoft buys Activision Blizzard, Take2 buys Zynga, which is a huge acquisition, and then we find out that we should expect more when it comes to further PlayStation acquisitions. I made a video like six months ago on the channel talking about cross-play and what Epic Games is doing to help push cross-play on games like NBA 2K, because they're making the technology openly available to any developer who wants to use it. That same company, Epic Games, the ones that own Fortnite, the Unreal Engine 5, you name it, received over $400 million in funding from Sony. So left and right, there's big bags being thrown in the gaming space, there's a lot of consolidation happening. The CEO of Take2 says, and I quote, that means they will be really two powerful leading pure-play interactive entertainment companies and we will be one of them. So it's just like a flurry of like massive news, because if Xbox buys Activision Blizzard, Activision could at any point just decide like we don't want to release Call of Duty on the PlayStation no more. Sony bought Bungie, they could decide at any point we don't want to release Destiny on the Xbox no more. So it's hilarious to me when Microsoft comes out with the headline on their website that goes, Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone across every device. That is hysterical. Because they definitely didn't spend over $50 billion for no advantage whatsoever, because the lion's share of that $56 billion they paid was for the Overwatch IP and the Call of Duty IP. Man, on that note, this video right here is brought to you by SeatGeek. Hey, check it out, man. You're going to an event like me. Personally, I went to the Raptors Hawks game. Now let's sit in court aside, got a chance to see my Raptors win. Interesting fact, 16-0. That's the record when I go to watch the Raptors play. They haven't lost yet. I don't know, it's like, I don't know what's going on. Look, man, adventure's coming back. You're going to go to a comedy event, a festival, basketball game, a hockey game, you name it. Bro, SeatGeek aggregates tickets from all over the interwebs and puts it in one place and makes the process easy. On top of that, they let you know if you're getting a good deal. From zero to 10, they rate the price of every ticket. Depending on the facility you go to, who's going to be performing, what's going on that day, ticket prices is going to fluctuate. So, bro, instead of memorizing all that, let SeatGeek do the work for you. Look, bro, if you want to use SeatGeek, no matter what event you're going to, because you know it makes sense, all you got to do is click the top link in the description and use code AGENT at checkout and you get $20 off your first order. So not only are you already getting a good deal, but you get $20 on top of that. Huge thank you to SeatGeek for sponsoring this portion of the video. Okay, so let's tie it all back together. There is everything happening all at the same time in the gaming space. Take two stock skyrockets. So then I thought, hey, why don't I just search up their earning reports since they have to publish them every single year? Because while it is true that GTA 5 is officially coming to PS5 and Xbox Series XS, these are all features that you most definitely could have got on PC already. So you get excited about graphical updates and audio improvements that you could have already been had. Really doesn't make much sense unless you just don't have a PC that can support those things and maybe a console to do that for you. So this is like the earnings report that Take Two puts together for investors. Obviously, they want investors to be excited about their publishing abilities. This is specifically for quarter three of 2021, which if you do some quick maths is exactly the quarter which NBA 2K drops.  So they begin by bragging about the success of Rockstar Games and how GTA 5 sold an astronomical 160 million units. I'm not sure, but I'm pretty confident that's like a world record in gaming. If there's a game that sold over 160 million units, I'd be floored. They continue talking about Red Dead Redemption 2 and how it sold 43 million units, which is also nuts. They jump from LA Noir to Midnight Club to Max Payne 3, and then they finally get to 2K. And I look, I'm starting to put my Birdman hands together. They immediately get to bragging. 2K is the best selling basketball simulation. They also have extensions of 2K with NBA 2K online, NBA 2K Playgrounds 2, Mobile, NBA 2K on the Apple Arcade, and NBA Supercard.  Oh, it's like a card collecting game. Okay, all right, 2K. I guess I'm just a nerd. I love reading through stuff like this because they literally tell us what their motives are. Company growth drivers. And it says key business drivers include investing in the company's strongest development pipeline in its history, expanding our mobile offerings, promoting growth in recurrent consumer spendings, which literally just means more micro transactions, participating in new distribution channels, including streaming, cloud gaming, and direct to consumer. You see them doing that with their Next Maker program. They invite plenty of content creators to be a part of their program, or they give them access to all different types of interesting things in return for being a part of their program and promo in the game. You notice how at no point during that right there, they talked about the quality of the game? They don't do that in these earning reports. I just want you to know the focus of this business is to make money. I just need y'all to know that. But again, the reason why this specific earnings report is really important because this is the main game that dropped in quarter three for take two. So when they say that they beat their projected growth, it means that NBA 2K sold well. So let's look at the numbers. I think because the community feeling about 2K 22 is down here, that people think, oh, the game must have just sold poorly. That couldn't be furthest from the case, brother. If you just take a look at VG charts and you look at the best selling 2Ks of all time, all of them are from like the past few years. The game is trending upwards.  That's kind of interesting, right? If you looked on YouTube, nobody likes this game, but all the metrics are pointed to the fact that this game sold well.  Probably sorry, I'm reading through this so I can like skip to the best parts for y'all. It literally says in this paragraph that take two made an offer to Codemasters and Codemasters decided to go with EA instead. That's very interesting. 2K confirms that fact in this paragraph here. They say the largest contributing to net bookings were and they start off with NBA 2K22. It makes sense, the game just dropped. How'd that make y'all feel? The game sold well. It might not be a career record, who knows? Like we don't have the exact number just yet, it'll come out soon. But it sold well. You would think if you just like listened to other people that like no one is playing this game.  It'd be my career fiends. So at the end of the day, when your company is owned by investors, the investors, yeah, they want to make a good game, I guess. At the end of the day, this business's pursuit is making profit. The investors just want to make money. They could give less of a f*** how good the game was. That's why I say like, bro, when it comes to things like 2K, I get how like the devs might watch a video from somebody and get their feedback and now look, okay, the devs know something's wrong with the game. But when I'm talking about like high level changes, man, like someone deciding to do a city again is f***ing crazy. Now I believe the city was a good idea for the story mode, but in terms of multiplayer, bro, I couldn't think of a dumber thing to do than run the city back. But because the recurrent spending in the net bookings, of course they're going to do it again. It worked last year. This is what they be telling their investors, oh, don't even worry about like the unit sold. Like it might not be a career year and you might think that the growth is ending, but you have to look at the other important metrics. At the end of the day, we're here to make money. We want to make our games into a service. I'm telling y'all that's what they say. You know how I f***ing know this? Look at Facebook. And we just type in Facebook stock price right now. That s*** has f***ing plummeted. In the last five days, it took a nosedive. They lost over $200 billion in market share. That's a record in life history. Do you know why? Because for the first time ever, Facebook lost people. Because previously, as people were leaving Facebook, they were getting even more people. But for the first time ever, things trended downwards and immediately people panic. What I'm trying to say is that even if 2K sold poorly, they would package it in a way to where like they'd make it look like it looked good. At the end of the day, these are presentations they put together for their investors. I just need you to understand like what's going on in people's minds when they make the decisions they make about these games. Bro, when you don't get the feature you ask for five years straight and you know like it's a simple feature, like proximity chat. How long have I been asking for proximity chat since 2K18, bro? 2K18, 19, 20, 21, 22.  Because you mean to tell me this very simple feature can't be added in a video game? It's because, bro, they have their attention in the wrong direction. Y'all know for as long as I've been making these videos, man, I've been saying hire more developers.  This is a graph 2K dropped in their earnings report, which is the amount of people that work for the company and it is trending dramatically upwards. We know this because 2K hired VC South. It's a whole new dev team. We didn't know how many people were in the dev team but they bought a whole new dev team. You could see the number of people skyrocket. But the problem with that is, is those people are not working on NBA 2K. They're working on all these other random games 2K has acquired. PGA Tour 2K21, WWE 2K20. Like 2K is just purchasing these IPs and so while it looks like statistically they've added the number of developers, I'm telling you right now, they're not putting them is on 2K, bro. They're not putting those developers on NBA 2K. They're not doing it. And if they are, and it's like, now things are even more split because one dev team is working on current gen and then the other dev team is working on next gen and it's like, bro, how do you not hold back next gen trying to keep up with current gen and now people don't have PS5s and new console? Whoa, bro. But there's one other thing I saw in this report that caught my attention.  This is a graph of how they expect to be making their money in the next five years. And you can see here that digital console and digital PC are nothing compared to mobile. So in your head, if you're thinking like NBA 2K is making them a lot of money, why is it not getting enough focus? Mobile is already the majority of the income. Not only are mobile games just easier to create, most of the time their mobile products are just like ports from the console games. They have the exact same gameplay as the console game from three years ago. Look at this. The digital console is going to be irrelevant compared to the mobile game. So of course 2K is going to spend more attention on the mobile offering. I mean, they just bragged a moment ago about those three mobile NBA 2K related games they dropped.  But I can't help but like sit back and think, man, there are developers doing fantastic jobs that don't have to compromise profits in order to do that. And I just asked myself like, why can't NBA 2K be one of those games? Why does it always have to feel like what the publisher wants and what the fans want is at odds with one another? It'd be so frustrating, man.  But that's a very real chance that they do exactly just that. So while the average person playing NBA 2K22 once things changed, what I'm trying to show you here in this video is that they really don't have much incentive to go out of their way to do that. Why would they take developers off of working on the next game that they can pitch and sell and gas up to investors to work on the existing game that they know is not going to drive that many more sales? It is what it is at the end of the day. I don't even bother getting upset about it no more. I know it's going to be another year where another 2K drops and they won't add like simple things that would transform the way you play the game.  Because while there were times in 2K history, while 2K went out of their way to innovate with the park, with the crew, with my career, it has been over six years since 2K has done something innovative. Unless you call the neighborhood in the city innovative, but I wouldn't call something that f***ing flopped and made the experience miserable that innovative. Innovative usually comes with positive connotations. I'm curious to see how y'all feel, man. Let me know in the comment section down below. Hey, again, I'm streaming, so it's not 2K. I'm not streaming. Do not come on the stream thinking it's 2K, but if y'all want to see what I'm up to, man, top link in the description. I got all the best moments uploaded to a brand new channel I just launched. Look, if you're already subscribed there, man, there's another video on the screen right now. If you like this one, you'll like that one. I'll see you guys in the next one.


All right, well let's try to add two fractions. So here we'll try to add the fractions two-thirds plus one-quarter. So I might start off by drawing a model for two-thirds. So I'll take my whole, divide it into three pieces, and take two of those equal pieces. So there's my model for two-thirds. And then I want to draw a model for one-fourth. Now, for convenience, it's helpful if I alter the direction of the division. So here I started by finding my two-thirds by making my divisions vertically. For the one-quarter, it'll be convenient if I make my division of the whole horizontally. So I'm going to take my whole, divide it into four horizontal pieces and take one of those. And so now I'm going to add together this two-thirds to this one-quarter. All right, so let's see. Well, they're different sizes. So I am going to learn nothing if I just consider the fact that there are three of them, because it's of different sizes and I can't combine them. So what I'm going to have to do is I'm going to have to do something to make them of equal size. And here's where the vertical and horizontal splits come in useful because if I horizontally split this into four pieces and vertically split this into three pieces, I get the same division of the two holes. And so each of these little rectangles, regardless of which box I'm in, is of the same size, which is not what I could have said for these. These rectangles and these rectangles are of different sizes, whereas these little rectangles here are all the same size. And now it's actually useful to count them. So I'll count them up, or if I want to do this purely visually, I'll just go ahead and move these three over here to one side here.  There's 12 all together in this box, so my sum is the fraction 11 over 12. What about a different subtraction? So for example, four-fifths plus one-third. So again, I'll set down my model for four-fifths. Again, I'll divide this unit bar vertically this time. And my model for one-third, again, I'll divide it horizontally this time, and so I now have the model for four-fifths plus one-third. And again, I'll try to divide the two in the same way. Again, you notice that this piece is much bigger than any of these pieces, so it doesn't do any good counting the total number of pieces yet. But if I divide both bars in the same way, then the little rectangles in both are exactly the same size. All right, so here we run into a slightly different situation here. If I put the green together with the blue, then what I have is a little bit more than a whole. So I get four-fifths, and then these five pieces here, well, three of them fill out the one, and then two more are left over. So what do I have? Well, I have a total of 12 and 5. I have 17 parts each of size 115th, and that gives me a whole and two-fifteenths as my total. Of course, at some point we want to graduate to working with the concrete representation, to working with the abstract representation. So here's a convenient formula for adding two fractions, two fractions a over p plus b over q. I can add them by multiplying aq, bp. Those will be our new numerators. Our common denominator will be p times q, and where, if possible, when I get the sum, I can reduce that to the lowest terms. For example, if I were to add one-sixth plus three-tenths, that's 10 plus 18 is 28 over 6 times 10, and there I can reduce that this 28 has two factors of two that could be eliminated, and I get my quotient 7 over 15. Now, you might be surprised that I haven't mentioned anything about lowest common denominators and all that, and that's because it's generally a waste of time to find them. So, for example, three-twenty-eighths plus five-twelfths without finding the lowest common denominator, three by 12, five by 28, I can add those two together, one-seventy-sixth, look for common factors, four divides this, in fact, four times four divides both of them, and so that reduces to 11 over 21. And there's my quotient without bothering to find the lowest common denominator. On the other hand, if I find the lowest common denominator, I factor 28-12, find the LCD, 28 times 3, and then convert both fractions to the equivalent forms, get 4D4 over 28 times 3, and then let's see, still have to do that factorization at the end, and so that gets me my quotient 11 over 21. However, it's worth pointing out that if the LCD is immediately obvious, go ahead and use it. So, here's a problem three-fifths plus seven-tenths, and here the denominators are just multiples of each other, so the lowest common denominator is just the larger one, so three-fifths is the same as six-tenths, and now I can add six-tenths plus seven-tenths at getting my final answer as one and three-tenths.


Everybody forced here ripping 2023 Origins football hobby eight box number five pick your team style got Andy K with the Patriots Brandon P Packers Brent C with the Cowboys Brett W Eagles and Ravens and Washington Chris and Lions Cody W Cardinals Dolphins and Falcons appreciate you Cody Curtis G with the Browns Dan M Titans Edwin S Giants Frank has the Saints Keith with the Vikings Kenny with the Steelers But Dias the Raiders May has the Rams Moe with the Chiefs Oren Texans Paul B Jets Reese Y Broncos Richard M. Colts Robert R. Bears Scott T. Bucks Seth B. Bengals Shane D with the Jags Tim C. Bills Troy S. Charger Seahawks Victor F Panthers in Zachary with the Niners. Good luck everybody Let's get it going here. Saints gone Okay, that was the order that came in Last break was spots during the daytime here is the next one. It's Falcons Cowboys Jags Dolphins and Saints five left Five teams all of them are on sale every single one of them. Let's do this thing Book that a book right away Book right away All right, then a devote a 50 for the Niners digs to 99 for the Bills base chase base chase Jamar Chase Chase Brown Chase Chase base you got Chase Chase the base 10 of 10 rookie patch Lions handed hooker Big congrats to Detroit on this one that one's going out to Chris congrats again Chris Sweet gold patch will mag that one Falcons here with a proofing ground auto to 99 of Desmond Ritter Desmond Ritter Yeah, I think I think the green other one was a misprint, but it could be different for a different base or variations or whatever I don't think it is. I think it might be incorrect, but Bear is Tyler Scott rookie auto. Here we go bears And for the Giants an RPA book three of 49 of Jalen Hyatt Very nice hit for the Giants Edwin S. There you go, sir. There you go Three of 49. All right, rookie to 149 eraders Tyree Wilson 125 Titans Derek Henry Stake on Barclay rookie for the Eagles Jalen Carter Seahawks rookie Jersey Carter 99 Zach Charbonnet Camarillo, California Cardinals rookie auto to 99 Clayton Tune with the red color match Cardinals Clayton Tune And Lions again here rookie Jersey Otto of Sam La Porta a lot of La Porta today Lions definitely a good team to have in this Kenny Pickett Steelers number to 149 Jordan loved the 75 for Green Bay Say Miles Sanders base followed by rookie base is a flowers for the Ravens Raiders Trey Tucker jumbo patch to 25 rookie jumbo patch All right, Dolphins gone Dolphins gone Atlanta Dallas Jags and Saints left guys for to go in the next one For to go for to go for to go last for the daytime Here we go Ravens rookie on card auto of Zay flowers Great hit Baltimore. This is gonna go to Brett W. And then oh that's kind of thick. That's thick. Got wait Panthers Jonathan Mingo Wow gold RPA great hit there for the Panthers Carolina Victor F. There you go, sir We'll mag the gold RPA for you. He goes pretty good, too Hopefully they can start walking better and Can have more time to throw yeah figured out all arounds He's a good. He's a good young feast though First thing first, he got to get the old line better. Yeah, they wanted a chance of doing anything Rookie Trey Tucker to 99 for the Raiders Charbonnet to 149 rookie for the Seahawks Mechie base and Ricky Jamiro Gibbs base Alliance Saxon CJ Stroud rookie jumbo Jersey out of 199 Been hitting a lot of Stroud this morning Today it's not even morning anymore Not even close now not even close the morning Jamiro Gibbs rookie auto out of 99 Detroit's Holy cow, man, there you go again CJ. They're killing it man. Yeah Mag will mag that Gibbs number number Gibbs in a Jaren Hall rookie Jersey auto for the Vikings That's a go over the Vikings to Hopefully he can get out of protocol and play again. Nothing against Joshua Dobbs. I just want to see the rookie He started off pretty well like he threw pretty well. They almost ran in for a touchdown That's how he got hurt was the running try to do too much tried to cross the goal line. Yep Okay, got O'Connell rookie Raiders out of 125 Sounds good strive, you know, I won't Dalvin cook jets to 99 jets Dalvin cook the 99 There's a Richardson base for the Colts Anthony Richardson base and a Josh Downs Josh Downs is legit too Sam La Porta rookie Jersey to 99 go into the Lions O'Connell the future Maybe I think you can grow Raiders are kind of a mess too though Dolphins Devon H and rookie on card auto Great hit for Miami here Miami, that's Cody as fast fast Jags gone Cowboys gone. We're down with two or three now. I think it's to redemption chargers Quentin Johnson and rookie Jersey auto Chargers Quentin Johnston beat up Raiders fan Heard that man heard that man Falcons and Saints Saints what about Saints? Chase some B John Robinson some Kendra Miller some Jake Hainer with those last two teams Random styles this evening started five Eastern Chronicles baseball and origins football Both products pretty awesome. Actually. Yeah, I think both parts are pretty awesome It's 125 Buddha Baker Cardinals to 149 Herbert Charger to get a 149 Herbert Chargers Got a DK for Seattle got rookie Jaren Hall for the Vikings Cowboys rookie patch to 99 Luke schoonmaker Vikings awesome break an orange rookie auto out of 75 Jordan Addison Congrats to the Vikings There we go Jordan Addison Minnesota That one bagged Roshan Johnson, Ricky Jersey auto for the Bears you go Bears The Falcons are 149 and the Saints are 49 Okay, got Shannon sharp to 149 for the Broncos rookie to 75 Tiger Wilson Raiders. Oh I'm extra check with Lane. He might have chronicles or something Got a Lamar Jackson for the Ravens rookie Tanner McKee for the Eagles Ricky patch Jags out of 75 tank Bigsby Drink Tank and then a tank rookie auto for the Texans this time tank Dell To 99 good stuff for the Texans the other tank Tank tank good chase chase now. We have another chase here after the two-base chase now We got the chase Brown RPA to 99 feel like I'm in Dr. Seuss world right now You like that sometimes Bangles RPA to 99 a last box of the break Okay, so 125 sake one for the Giants to 149 Evans for the Bucks Stevenson Patriots base Richardson Colts rookie Anthony Richardson a Jersey card Hall of Fame ray guy for the Raiders Ray guy Raiders Hall of Fame Jersey Packers nice on card rookie auto here. It's gonna be Jaden read for you Jaden read and redemption on the back of the break tank Dell Texans Ricky jumbo patch auto red Good break for the Texans didn't hit a straw, but he got two tanks Texas have done well just about every single break today almost every not everybody would almost Maybe one a bunch almost is pretty good Saints gone just the Falcons now only the Falcons Mike Evans fire the cannons.  I guess yeah Cannonball sized holes in the wall Never getting that deposit back All right, we'll start with the RPA books we can put it away It was Jalen Hyatt the 49 big congrats to the Giants on that one Inexpensive spot price for that one Hyatt's got upside to relics of CJ shroud Sam Laporta from Highland, Illinois got schoonmaker ray guy Zack Charbonnet Tank Bigsby Traits Hucker Redemption Texans tank Dell RPA red Chargers Quentin Johnson Jersey auto autos of Devon a chain Zay flowers Jaden read Tyler Scott Jersey autos of Roshan Johnson Jaren Hall Sam Laporta to 99 Chase Brown Dell and tune autos of 99 ridder to 99 on the inserts And a Gibbs rookie auto out of 99 for Detroit Addison to 75 Vikings RPA gold was Jonathan Mingo to 10 for the Panthers and Ricky patch gold to 10 was handed Hooker Lyons That'll do it. Thanks again. Number six is up next