Hello everybody, is everybody enjoying word camp? Well welcome to over-the-shoulder email marketing we've got David and we've got Tim and They're gonna do their introductions today. So here they are. Thank you Are these mics turned on can you guys hear me? We're live No, we are live. All right. Do I need to do this or can I talk normal people in the back? I need to talk up Okay, speak a little louder. All right, I Tend to talk kind of quiet People tell me I will try to remember if I start talking a little low then give me the sign to hey I can't hear you Well, first I want to say welcome to talk over-the-shoulder email marketing and this was kind of Obviously, we're passionate about email marketing and it's something that we want to discuss today But I kind of felt like you know, we've done it in our company For a few years really successfully and I kind of had the concept of you know You guys or anybody just kind of peeking over our shoulders seeing what we do our email marketing strategies What's worked for us? What's not worked for us and what we do and stuff and that's kind of where we'll We'll go with it and we'll dive in more as well. So Tim and I are up here and we're gonna give the talk and We're in a little bit of a unique situation last year and I gave a talk It was on co-operation. We're technically competitors who have since then become business partners since that talk and Most of the time people get up here they introduced themselves. We're gonna do it a little bit different today I'm gonna tell you about Tim and he'll tell you about me and We're just gonna do it that way. I've worked now with Tim for about three years. He has a company You know he started his WordPress journey in 2011 he founded Tim Shry for online solutions as client services He came into the Divi community Divi life in 2016 and that's where we met and he and I have been collaborating and working together in that community for quite a few years now since 2016 we started Divi chat which is a weekly podcast and then Tim and I Started WP the podcast. So just curious. Does anybody in here listen to WP the podcast or Divi chat? Yeah Awesome. That's awesome. Yeah, if you're not listening to it, you should be Well, and then this past year we launched WP gear's comm which is a Online learning platform where we actually started sharing some of our experiences with productizing and client services and stuff so He's an awesome guy. Tim is obviously a lot younger and better-looking than me But we just kind of hit it off, you know, the wonderful thing about WordPress is it's just an awesome community and You know, it's been awesome to work with him and stuff. So Tim now you can brag on me Yeah, absolutely. So my good friend David here is He is older, but he's also a lot wiser And so I've been able to learn a lot of awesome things from him the way that he does business If you know David, you know that he is The king of networking because he makes friends with everybody and so if you haven't met him yet You probably will by the end of today and so yeah, David started in WordPress in 2013 started Davcom digital which is a at the time was his client service business and then shortly after he in 2015 got into the Divi community and that's where we met as David mentioned David partnered with our good friend Corey Jenkins over here So shout out to Corey who's one of the organizers here really quick I just want to say shout out to the organizers and all the volunteers at WordCamp Phoenix because this is by far the best Organized WordCamp. I've ever been to so yeah applause So good job Corey All right, so back to David here So yeah, so David not only disaster and growth studios do client service business and wordpress They also have Divi space where they do Divi products for the Divi theme framework and then again WP the podcast and potent plugins I've learned a lot from David not just about marketing, but his business skills as well They've acquired two companies so potent plugins being one of them So yeah, it's been a really cool journey where we've been able to collaborate and learn from each other I learned a lot from him. Hopefully he's learned some stuff from me Maybe a little bit and so yeah, so that's our story And now we're going to talk a little bit more About email marketing and I kind of want to run through what we're going to go over today And we're going to talk about why you want to still consider Doing email marketing even in 2019 And why we feel like it's super important even in 2019 to really be a focus if not the main focus of your efforts We're going to talk about user acquisition list building how important it is some Tips and tricks you that we've done That have been very successful for us and that you maybe can translate over into your business to build an audience and stuff Because that's really important I'm gonna tell you about My story Tim's going to tell you about his we're going to talk about value versus sales Because there's a really good balance that you know We found over the years where you want to focus and stuff and we're going to obviously talk about Platforms and tools and then Q&A if you guys have any questions or you know You know about email marketing period feel free to ask them before we dive off into the next slide How many people in here are actually doing email marketing? Good awesome. I Guess the rest of the people want to do email marketing. So that's awesome. There we go So before we go any further. I want to talk about what our goal is today This is not everything you will ever need to know about email marketing. That's impossible to do in 40 minutes It's not even really an intro. It's more as David mentioned Learning what we've done and we're just sharing what's been helpful for us and kind of The strategies that we've used in our businesses So that's kind of the concept behind over the shoulder email marketing You're kind of looking over our shoulders of what we've been able to do And then another thing we want to accomplish today is prove to you that email marketing is not dead in 2019 People keep saying that I remember when social media Started to become mainstream everyone's like oh, it's you know, Facebook and Twitter They're gonna be the email killer email marketing is gonna be dead That didn't happen and then now people are saying chatbots and messenger marketing like that's the new thing Email email will be a thing in the past and that's still not true And so those are some of the things that we wanted to cover today This is a quote from Neil Patel if you're not familiar with Neil Patel He's a very good online marketer. He's got a great podcast that you can find marketing school It's kind of the model that Tim and I took WP the podcast from you know, it's a daily podcast very short Quick, you know user-friendly things that you can take right into your business That was kind of the concept. I'd like to say we came up with it ourselves But you know, they say that what is it flattery is you know Doing something someone else is doing is the best form of flattery and we got it from him So he's got a quote here if you think email is dead You're missing out on the real metrics the truth Email marketing is still going strong today and it's possibly the best possible strategy for your business and If I were gonna change anything on this quote, I would take out the word possible and Just say the best strategy for your business. I jokingly tell people all the time when we send out emails If I could send out an email every hour Without everybody running for the doors, you know and unsubscribing from my list. I would send an email out every hour It's that powerful it impacts our company our sales our revenue greatly So like I said, I would take the word possible out of it Yeah, so again why email marketing? first of all, it's a direct line of communication to your audience and so if you compare it to Facebook or Instagram you're you're trying to game the algorithm. You're trying to compete with all the other things on Social media your your followers friends cat videos and all the other viral videos that happen and so there's There's no guarantee that you when you post something on social media that your Followers are gonna see it only a small percentage are gonna see it unless you pay for more to see it And then additionally you own the list It's not dependent on any platform Facebook could ban you if they wanted to they could change things which they often do but with email marketing once you have that list you own it and You can take it and pivot and do it anything you want. I'm gonna say something that was not in our Presentation because it's a very applicable for today right before I came in here. I was checking my email and Tim brings up a very good point one of the chatbot creators I can't remember which one of them I'm on their email list by the way if you're not on all the marketers email list get on them watch what they're doing the successful email marketers and then Replicate, you know, it's not rocket science just kind of do what they're doing and stuff But I got the email that said, you know, the subject line was something like I've been banned and This person Larry Kim. Yeah, mobile monkey. Yeah has been banned from Facebook. So but Because I was on his email list. I've still got his email and he still can get in touch with me and stuff So him brings up a very very valid point and that the great thing about email marketing is you own that list It's not someone else's so even if you completely change your business model and pivot to something else Which we've done in our businesses started out as product creators of plugins themes and Transitioned to learning Teaching people, you know How to run a business how to build the WordPress business not how to build plugins and themes Something totally different and took that same audience and transitioned, you know Because we had that user base and that email list. It was very successful right out of the gates So it's very very powerful. Sorry, Tim. I didn't mean no No, and then the last thing here is it's it's very low cost where if you put all your eggs in one basket Facebook ads or Google ads for example You continuously have to spend a large amount of money to continuously get those same leads where email There's gonna be some cost to gain subscribers and all that but once you have that The cost to actually continuously email them out is very low Comparative compared to paid advertising By the way, I do want to say this I see pictures people taking pictures of the slides and stuff These will be downloadable. You can download these on where camp Phoenix's website. I believe if I'm not mistaken Yeah, once the camp is over or maybe even today. I don't know when they'll be ready But you can also download them on our website wpgears.com for free. We'll just got to sign up with your email to get them So yeah We got to practice what we preach, right? And then the last thing I wanted to touch on on why email marketing is the Automation and segmenting that you can do now again I've been bringing up Facebook ads and you can do segments with Facebook and normally target the people you want to target But with email marketing you can do automated sequences and you can do Sequences based off of of how people interacted with your content whether they opened an email or clicked or didn't click or whether they Purchase a certain product and so there's a lot that you can do that isn't possible with any other platform Yeah, and I would love to just dive off into that alone. There's so much that can be done there That's really kind of mind-blowing and where you can you know take your your users down You know a trail and depending on what they Want and what they don't like you can kind of drive them. It's it's it's really really powerful the segmentation and stuff so let's talk about user acquisition and list building and one of the most important things with this is You know obviously you need to have something that people are going to want to sign up for you know It seems like a no-brainer But that's just what you're going to need to do you need to you need to have something to get them to come and sign up So your visitors need to be enticed to join your list What are some of those things that you can use obviously freebies in the beginning? Before I even knew the power of email marketing. I've always known that You know capturing the user was really really important So I've done that since day one when our company started I Didn't you know oh wait I need to start collecting user data so that I could market to them I just intuitively knew because that's how my brain works to start gathering Users and the way I did that was letting them sign up, you know use their email and I would give them free downloads so like I said we're in the product we build plugins themes and You know we put out probably 10 times the amount of free stuff if not more than we do the paid stuff and You know I hear people are scared to do that a lot of times they're scared to give away free stuff You know they don't realize how valuable that email is From that user because it's gonna pay a lot more down the road if they if they trust you and You're giving them value to whatever their needs are and then you're gonna be able to market to them later on down the line So some of the things that you can do is I don't know what your companies are or what it is But I guarantee you there's something out there that is valuable that you can give away for free a resource You know to collect emails You can use coupons, you know, it's a great way. Hey sign up for our email list get 10% off of whatever it is That you're selling today content upgrades are huge. It's awesome. So we do a lot of Content marketing we write a lot of blog posts, which in and of itself takes a lot of time If you're paying someone else to do it it costs a lot of money, but the value of it is insanely beneficial not only on the search engine side because You know the search engines aren't establishing you as an authority But you also have the opportunity to do Content upgrades so Tim I want you to tell your example of content upgrade what you do and stuff because he does a really good job Yeah, we'll share more in detail but essentially content upgrades is you're teaching something for free in a blog post and then the content upgrade takes it a step further so Maybe you have a blog post that that teaches you how to do custom CSS And then you could have a content upgrade that gives you an e-book that takes it ten steps further and you know Talks about all the different ways that you can use CSS and all of that. And so I'll share some of my specific examples All right, that's right. I get it. That's a couple of slides down a little ahead of ourselves Thank you Tim because he does he has some really cool ways in his email marketing story where he'll share with you And I just think it's genius and stuff Updates new content, you know, obviously, you know sign up for our new newsletters be the first to know Those aren't as Good as some of the other options Email series e-books or anything like that. Just think of things to grab user acquisitions to get their email Yeah, and it's interesting because we'll talk to people that they'll say like yeah I've never had luck with email marketing and you know no one really signed up for my list But then you look at their website and they just have something at the bottom of their website that says like subscribe And it's not enticing the user you're not giving them any reason like why would they want to give up their Information so that you can send them emails when you haven't told them what they're gonna get in return So that's why these things are so important You're a guest in in your subscribers in box now. This is a concept. I took from Neil Patel I want to give credit where credit to do but it's it makes a lot of sense when you think of it that way In terms of email marketing as a whole where you're being essentially invited to the subscribers in box They're giving you permission to send them emails And so you have to act responsibly if you go over to someone else's house as a guest for dinner You're not gonna be obnoxious and throw their things on the floor and and stuff like that And so you kind of have to think of email marketing as a similar thing you have to respect their home their inbox and You know not spam them not send them emails every hour as much as we wish we could unless it's black Friday and Cyber Monday And then they're expecting lots of spam emails. Yeah, the house rules are out the window on black Friday You must deliver on expectations So You know if you say you're gonna do something do it if you're gonna give them don't don't give a you know Just throw something out there just to grab somebody's email and stuff because it's just not gonna work in the long term They're gonna unsubscribe from your list Give value to them if you say you're gonna give them something valuable give it to them Don't give them something that's just not gonna be a value to them there and hang around and then yet your list must be nurtured You know, I know a lot of people that will start collecting emails and never email them, you know And that's just kind of mind-blowing to me that you would collect emails and then never send them an email So you really need to be proactive and the truth is is that it's a lot of work, you know Maintaining nurturing these email lists and stuff It's a lot of work, but it but it will pay off for you long term and stuff So it's really important to nurture them. Yeah, and one thing that we want to point out We were obviously this talk is all about email marketing. So that's the focus But really email marketing you can't have Exclusively alone. It has to be part of the full circle marketing synergy. I realize there's a lot of buzzwords synergy But email having an email list and doing email marketing Needs to work together with David talked about content marketing and then the same thing with you know paid advertising Running paid ads towards a freebie to build your email list. So it's it's one piece of the puzzle But you can't have just email marketing. However, I've seen companies talk to people that they'll have the other things They'll have the social media presence. They'll have They'll do paid ads, but they won't have an email list And so it's like they're missing a really big crucial piece of the puzzle Big crucial piece of the puzzle So I guess here's my story Is that yeah, so we've actually got Yeah, probably right about there around 30,000 email subscribers today and You know what? Here's the simple truth when you have 30,000 people That are willing to listen to you. You don't have to have 30,000 people by your products Even if you get 10% you're doing great. Even if you get 1% of that the value is massive But if you have you know a good, you know email marketing plan and strategy and stuff It can really just you know blast your business into the stratosphere So like I said, you know three and a half years ago We started Aspen Grove studios and that's really where my email marketing journey started we created some products for the Divi theme and We wanted to give them away, you know, actually Divi elegant themes put out these amazing designs they came out and Change, you know took Divi to 2.4 and they came out with some incredible designs of Website examples and stuff layouts and stuff that they could do and We had a pretty popular Facebook group that was focused on that and we kept getting a lot of questions Over and over and over again. How did you do this? How did they do that? How did they achieve this so they had like the MacBook Pro? You know as you scroll down the page and then the page inside the MacBook Pro was scrolling and we've got like a Thousand people that were like, hey, how do I do that? And I just saw an opportunity Did it take a lot of work? Absolutely. It took a lot of work. I had to go reverse engineer figure out how they built them. I Built them took the time which time is money. I didn't build them our team built them I'd like to say I built them, but I didn't and And then we gave them away for free, you know We built a platform called the demo zone which was on a multi-site platform and We put these 15 free layouts that elegant themes had wrote a couple of custom plugins that allowed Many users to go into the same page at the same time. We locked it down to where they could not Change anything so that it wouldn't screw it up for the rest of everybody And they could go into the back end of the website and they could see exactly how those pages and and posts and everything was built on the back end instead of using inspect element and stuff and And all we did was require an email You know sign up with your email and you'll get access to the demo zone for free And I will tell you that the majority of that email list came from That idea which was to teach people and truthfully I was you know We answered these questions constantly anyways, and it was like oh well, you know, we've got a pain point Let's solve it and oh by the way while we're solving this pain point Man, they're really interested in these products. This might be something one day Maybe I'll just start catching their email and and put it into an email list and stuff So we started doing that by giving away the free products the demo zone Also David saying that they grew an email list by accident. Yeah Well, which is okay, you know, I'm not the expert know it all this is just all of my experiences I'm sharing with you what I've learned over the last few years and really realizing how powerful email marketing is and Things you can do to grab so once I realize that oh crap these emails are really valuable They're important people are buying our stuff if we send out an email every now and then you know We need to get more emails. Well, what can we do? You know, so we came up with another idea Which was a child theme generator, you know, which is nothing more than a form That fills out the fields for you know If you use any of the WordPress themes and you want to modify the core files You do any modifications you want to use a child theme so that when that theme is updated It doesn't get you know trashed You know and so we just created the form and it's the easiest thing in the world to create a child theme It's a text document with the same things.  So that's all we did. We filled out some forms It created the child theme and oh by the way, we need your email and we're gonna email that child theme to you You know and now a lot of our audience you got to know your audience, too They were a do-it-yourself or community so they weren't developers and stuff So this kind of stuff was very appealing to them. They wanted to learn and stuff So these are just some of the examples that that That we use that were really really really successful. We give away an immense amount of free things You know, I even tell my clients my business clients that we build websites for and stuff, you know What do I need to do to be successful online? You know well you need to You need to blog that's for sure because Google needs to know that you're an authority and whatever your niche is And you need to give away a lot of free stuff, you know the plumber, you know What do I what can I teach them how to fix their leaky faucet, you know? Wow, then they won't call me, you know Well, it doesn't matter if they call you or not They're gonna find somebody else on YouTube that is gonna do it for them But if you give them that content for free and you email it to them and you're helping them And you're being of value when that project comes up where they don't have an answer for it And they can't do it themselves.  So Yeah, I mean email marketing is huge so We send out an average of two emails per week now. We've gone as high as seven. I've tested the gamut six ways to Sunday I've always been very Um Protective I have not We don't send out a whole lot of sales emails unless it's Black Friday and Cyber Monday And that's an exception and I do get emails from Our customers on our email lists are like Dude, I got it the first day. I don't need to see it every day after that 72 hours 48 hours 24 hours Well, you know, I just apologize and say it'll be over soon Yeah, what they don't realize is every email results in it massive increase in revenue So it's it's like, yeah, you might get annoyed, but there's a reason we do it if we wouldn't do it if it didn't work Yeah, if it didn't work. Absolutely You know, so the results that it's brought for us has been Like Tim said, you know the the the revenue for our company has skyrocketed Because of the email marketing and here's something that I want to make really really clear Even though the Black Friday Cyber Monday emails work great We shut it down after that and we go back to giving them value which for us is Things like out theme generators themes like free layouts Free themes free plug-ins free resources that they can use in their WordPress business or Use on their own site.  So I'm almost scared to say this ever publicly But our company has five-star reviews on Facebook and other places And we don't control that and there's hundreds of them, you know, because of the value that we provide them We can't Edit those we can't delete those those are those are reviews that Customers have come and it's it's because of the free stuff and all the value that we bring to them and stuff Yeah, so I'll share a little bit about my email marketing story. So I Started I was basically a year behind David and so we operate in the same community selling products for div users that extend the functionality of Divi and so I Created products and realized okay. I need to start growing my audience and so I started doing tutorials in every single tutorial I wanted to to teach something and I wanted to give something and so the the goal of giving something was of course to to grow an email list and so essentially I Mentioned a little bit before about content upgrades and so one example was I had a blog post where I Taught people how to create a promo bar using the Divi theme and so I had all the code Here's how you do it Here's how you customize it and then I said but if you're lazy and you don't want to do all that You can just fill out this form here put, you know what you want the text to be, you know Black Friday sales starts today Put in what the link you want the button to be put in your color here and then put in your email And I'll send you the code and then you just pop that in your website And so, you know content upgrades like that and other freebies I was able to grow the list from zero to 17,000 in about two and a half years And sometimes it's it can be a little bit of rotation where people they only want the free stuff They don't care about the paid stuff So as soon as you start sending the emails and in promoting your your paid stuff, they unsubscribe But that's okay You're gonna have people that are gonna download the freebies and then never buy anything and that's just kind of the The way internet marketing works. So we're running out of time. So I'm gonna go rather quickly here But yeah, so promo bar generator content upgrades things like that. That's how I was able to grow my email list I don't do as much content as as David and his team do so I send out Less emails about three per month about content new product sales promotion stuff like that so I wanted to mention one thing in terms of what the results has brought because I have a very recent example of the power of email marketing and Just this week Valentine's Day last year. I did a big Valentine's Day sale kind of threw together last minute and ended up being One of the biggest sales I had all year and so I thought this year. I'm gonna do the same thing I'm gonna start it early and all of that But essentially once I started sending out those email blasts my sales Quadrupled from the day before and so I wasn't promoting on Facebook. I wasn't running it adds It was all from my email list that generated that and so it's really cool to see like that direct example Wasn't promoted on the blog. It was purely through the email list and what that can do So we're running out of time. So we're gonna go through this rather quickly here But David talked about the value and all the freebies and so you can't just send out sales Emails every day come by my stuff and people don't want that you have to provide value And so we wanted to talk about some of the things here Go ahead and put the whole thing on there Tim Put the whole slide and they can read it and we'll talk about it and we'll run through it quick Yeah Yeah The value part is is well not that far Tim They're all an individual click trigger I'm gonna go ahead and just say a couple of things because on the value side of things We probably do 80 percent value 20 percent sales. I don't know that it might be 90 10 You know, it might be that high 90 10 of You know value to sales emails ratio And I'll tell you when we send the full-on sales emails Oh my god, they're awesome. I wish I wish I could send full-on sales emails, but maybe I should be I don't know. I'm sitting up here telling you guys this and I think I want to try it just to see what happens But I just don't think it's gonna have the impact that it normally does and stuff You know your value emails or your your content your tips tricks freebies that kind of stuff Keep users engaged motivate to stay subscribed, which is really really important We just did a massive clean of our email list our email list actually was about 40,000 and You know the people that complain about you know your emails and stuff They don't realize that you're paying to have them on that list. So You know I don't mind taking them off and we just called about 10,000 people off of our email list that just weren't interested in Receiving our stuff anymore, and I'm not tied to the size of my email list.  They're gonna purchase my products and stuff so Tim do we need to cover anything else because I want to ask questions Yeah, one thing I want to add is is the value emails it buys you good Well with subscribers so that when there is a big sale whether that's Black Friday a new product release and they're getting hammered with The emails come by this you know one day left They're remembering that you provided a lot of value you gave them a lot of free stuff free content And so it buys you that good will so they're like okay I'm gonna stay motivated to be on this list, and I'm not gonna go and subscribe because I know that the value they Provide is worth staying on here for So yeah, we'll quickly go through platforms and tools Yeah, let's do questions platforms and tools go ahead Yeah, so he's asking what platforms that we use so I use MailChimp. I've used MailChimp from the beginning and It is I'm yeah, I'm using the paid version of MailChimp I'm on the paid version for two reasons one the automation you have to pay for and then to The size of your list so you only get a certain amount Yeah, 2000 so so I use MailChimp and I've been able to do everything that I've ever wanted to do with MailChimp Some people like all MailChimp's for beginners You can't do all the automation sequencing and stuff, but you absolutely can you can integrate it with your e-commerce website We started with MailChimp also because it was free the free version And that's what we recommend to everyone until you get your first 2000 subscribers And honestly now MailChimp is if they're a player, you know when Our email list got past two thousand They didn't have all of the features that get response and convert kit and some of these other ones add they do have them now And we use get response. We love it, but any of these will work I know the owner of convert kit the people who put out that product. They've got a great product You know, they all are very similar to what they do And even MailChimp now and we're gonna probably be moving back to MailChimp After all this time because For our subscribers, we're gonna have a course and that's where most of them are on and so we're gonna Fill it yeah, I mean we haven't focused that much on affiliate stuff. We're probably the two knuckleheads in the room I Thought it was a bad thing at first. You know, I thought all affiliate It's gonna I don't want my content to be tainted You know, I don't want people to think that we're giving them free stuff so that we can make money on that way Even though I'm giving them free stuff to make money this other way Which is by sending them emails, but I've since changed that greatly. I think people Yeah, absolutely. Yeah, all right do it now. It's not as much this gentleman had a question here He's asking about constant contact in my opinion last time I checked constant contact was very behind the times It works great for simple newsletters, but for doing a lot of the the automations and integrations They haven't really kept up. I could be wrong that that might have changed within the last year or so, but Last I checked they were I probably wouldn't recommend them and I do want to say this when you're when you're looking into that stuff Automation is very important the sequencing. That's where a lot of the power is for your email marketing campaigns Yeah, well not just auto responders the segmenting and the sequencing Yes, oh ask them growth studios calm you can when you go to download our slides and stuff. We'll put it Remember repeat the question. Oh the question was where was the icons? Sorry Yeah, so she's asking Mailchimp a lot of times that emails they're the HTML really pretty looking emails using their email builder opposed to some of the other Platforms like get response. They're more Text-only and kind of look like your buddy is sending it to you So I've I've tested both a little bit in for for my audience, which is a lot of Designers and stuff like that. They seem to respond better to the pretty HTML emails. However, there's one thing To say about the text-only Gmail has a tab called promotions and so a lot of times your emails get stuck in that promotions tab However, there's some tricks you can do to help you stay out of the promotions tab And one of them is to do text-only only have one link You can research in Google how to stay out of the promotions tab, but that's another benefit is Not only does it feel like you're getting an email from your buddy, but it also Stays out of the promotions tab Yes Question is is with GDPR? Are we doing double opt-ins? We have done double opt-ins since the beginning And the reason why we do that is because I don't want somebody to throw some fake email address to get our free stuff So you should always be doing double opt-ins, which will cover you with your GDPR stuff Yeah, and that was one of the things with the list-building tools forminator Gravity forms Caldera all of them do it, but were you? Control basically what email they get so after they respond you can send them a notification saying thanks for subscribing Well, that's what I use to send the freebies. They they subscribe Using the form and then they get the the download link with the notification email and then it integrates with MailChimp and so that Allows it to be GDPR friendly as well as accomplish our goals too Yeah, the time for I think maybe one or two more questions two more questions. Yes Yeah, I think the question is We focused a lot on the consumer holidays and stuff Is there any reason why you would I'm assuming want to send out emails promotional emails? Other times of the year for business for B2B kind of things. Yeah, I mean you have to go with whatever your industry is just because we you know adhere to those specific times to You know that are known to do promotions and stuff. I would say even if you're doing B2B Don't not do those things you can have a black Friday cyber Monday your own promotion B2B Hey, let's celebrate it But definitely if there's other times of the year that are more That are better for your nature your industry and it's known that you know new things come out new tools come out that affect this Industry or whatever. Yeah, absolutely and small business owners.  All right zero time. Thank y'all


My name is Fane Ladesma and I'm from Pasco, Washington. I'm a PK, so I've known about God all my life. And in high school, I fell away from God. You know, I stopped coming to church, started hanging out with the bad crowd. I was smoking, drinking, and, you know, just in a bad place. And I finally realized that I really wasn't happy with what I was doing. So I started reaching out to my Christian friends. And, you know, I started coming back to church and little by little, you know, the change of the devil started breaking. And I found myself, you know, I met up with Vlad. He helped me realize what I was going through through a PK's life. You know, he prayed for me. I gave my life to Christ right then and there at Starbucks. And ever since then, you know, life's been good. I want to get baptized today because I want to fully commit my life to God. You know, I want to make the public decoration that he is my Lord and personal savior. Baby, do you believe in Jesus Christ as God's Son and your personal Lord and Savior? Yes. And do you promise to follow him with good and clear conscience for the rest of your life? Yes. So based on your faith, your confession, and your commitment, we'll baptize you in the name of the Father, the Son, and the Holy Spirit.


Karachi, the largest city in Pakistan, home to 18 million residents, and also the fastest-growing mega-city in the world. This metropolis constitutes 22% of Pakistan's urban population, with a constant influx of migrants seeking jobs from all over the country. It is also the only port city in Pakistan. In 1947, at the time of independence, Karachi was a city of 450,000 people. To the north of it was the seasonal Liyari River, and beyond that to the north, there were extensive fields, orchards and pasturelands. To the east of Liyari was the Maliroasis. Post-independence, Karachi's master plans declared these parts as protected green areas. However, due to large-scale migration from India and other parts of Pakistan, the entire Liyari belt and part of the Maliroasis were converted into formal and informal low- and lower-middle-income housing. The only green areas that have survived along the Liyari Riverbed are the traditional graveyards of the Muslims, Hindus and Jews. The water was used to fill the water. It was used to wash clothes, drink water, and to use the water for the utensils. Here, there was a lot of grass, people used to grow vegetables. But gradually, the population of Karachi has increased, the population of Karachi has increased, and all the savorages of Karachi have been left in the Liyari River. You can see, if the water was running sweet, there would be trees, grass, everything. This expansion of the city into the pastureland of the villages located on the periphery in the Karachi District has continued. And over 150,000 residential plots have been developed here in just the last three years, suffocating what were meant to be Karachi's lungs. We also have a very thriving rural hinterland. Agricultural practices here were very sound, and even till, like in the 1973 master plan, we had a very clear vision of where we wanted to go in terms of expanding the agricultural base and usicating the way so that food security is ensured in Karachi. But then a number of things happened, actually, because of which the agricultural and the rural hinterland in Karachi facing an existential threat. The proportion of agricultural land to built-up land, the agricultural land was four times that of built-up land in 1948, but by 2010, it was 0.4 percent. In 1960, 61 percent of the land in Karachi was cultivable land, but by the year 2000, it was left only 19 percent. So that's a massive reduction in the cultivable land and the cultural land. All these areas are massively extracted for sand and gravel. 318,000 cubic feet of gravel and sand being extracted every day. So it's an enormous amount, and up to 20 feet to 30 feet depth at most places have been extracted. And more alarmingly is the groundwater level that has been going down. It's more than 300 feet now, and that's according to a study recently done by the Department of Geography, University of Karachi. This reduction in the agricultural land also has an implication for climate change, for example, because green spaces act as a very strong resilience factor within the city in combating, for example, extreme heat events and also urban flooding. Because in case of urban flooding, the green spaces within the city act as an infiltration basin. To accommodate Karachi's expanding population, the city sprawled into its rural areas. This was regarded as godsend for the poor, providing them with relatively affordable land on which they could build their houses. But residents here are beginning to feel otherwise. We've been living here since we came here. There are so many buses that you can't find a place for women to walk. We've been standing here for about two hours on the road. We're sitting in the Chinchi area, and the Chinchi people pay for the rent for 30 rupees, up to Nagantak. In the city, we get very close to each other. We get to meet each other in the streets, and I can go and do it in two houses. The kids stay there safe and sound. Now I feel the cost of selling the houses is very low. We used to live in Lalukhet on Karahi, and we used to spend our lives well. We used to get a car for the whole city. We used to drive one car, and then we used to work with two or three kids in Lalukhet. One of our men took 70 rupees and spent it up to 80 rupees. We had to travel for two to three hours. If we live in the city, it's better for us. According to a study done by the Urban Resource Centre in Karachi, the challenges associated with commuting over long distances can be judged from the manner in which more than 2,000 women travel from just three urbanised villages in the north to elite settlements in the south for their livelihoods. They leave home at 6am and don't return till 7 or 8pm, spending around four hours in transit. The commute costs approximately 90 rupees a day, which is roughly equivalent to 50% of rented accommodation in the city centre. To overcome some of the negative aspects of living on the fringe, a new phenomenon is emerging in this rapidly growing city. This is the densification of the old inner city's low-income, formal and informal settlements. Individual homes on small lots are being turned into high-rise apartment blocks, not only changing the lifestyles of the inhabitants, but also the physical form of the city. Punjab Colony exemplifies this trend, where demand for living in the city centre is driving this densification.  This is our land, we have given it to the investors, but even after three years, we haven't been able to complete the land yet. And now that the investors are running away, we have a place in our house. The construction has been done, according to the cantorment board, if they take the money, then the construction is done. Neither is it a triangle, nor is it a design. They have built a shelter for themselves, they have built a tent, we can keep whatever we want. Increasing number of families wish to live within the closer to the city, closer to places of work. And that is what is driving this densification. The private sector has stepped in, informal private sector has stepped in to cater to this demand. Much of this development is informal. In the case of the kachi abadi, it's completely informal. Therefore, these structures are not monitored, they don't follow any rules, regulations of the Karachi Building Control Authority. These high rise buildings are built on very shallow foundations. In an earthquake, they will simply collapse. Rules and regulations related to ventilation, related to light, are not followed. The apartments are becoming smaller and smaller, so that they can become affordable to the people in low income settlements. In the process, you have large families living in one room or two rooms, creating immense congestion. And naturally, when there is such congestion, there are bound to be social problems associated with it. Also, many of these high, not many, but all these high rise buildings that are being built in the kachi abadi have no lifts. So people have to walk up seven floors, six floors. They can stay cooped up in their apartments because it's a difficult process coming, going up and down, especially for elderly people and for children. Janti Pawar is a clerk who lives in a rented flat in the center of the city. The disadvantages of living here are numerous. In spite of this, Pawar and his family prefer these conditions over those associated with living on the city's edge where he might be able to own a house. Clearly, demand for accommodation in the urban center is driving densification. But it's not the only reason. So that is one aspect of densification. The other is that families are multiplying. So what happens is that people built upwards to accommodate their expanding families. These are the two trends that are currently changing the landscape of the informal settlements. In Karachi. Meanwhile, Karachiites are increasingly taking to motorbikes to save travel time and to increase their mobility. According to official figures, the number of motorbikes on the roads increased from 450,000 in 1990 to 500,000 in 2004. The figure has risen to well over 1.4 million in 2013. This increase, however, does not help women as women in Karachi don't ride motorbikes because of cultural constraints and safety issues. The ones who are going to the city are the ones who are going to the city. I come on the motorcycle. It takes 120 hours to get a petrol. It takes half an hour to get there and half an hour to get there. The day I get tired, or I get hit by a car, or I get hit by a muscle missile, it's very difficult to get there. And the day I get scared, I don't have the money to get a petrol, it takes two to two hours to get there. The once attractive proposition of owning land on the informally developed fringes is further at stake with the cost of land having risen from 176 rupees in 1991 to 10,000 rupees per square meter today. This is an increase from almost twice the value of the daily wage then to over 40 times the value of the daily wage for unskilled labour today. Much of Karachi's land use, housing and transport problems could be overcome if the poor lived near their places of work in formerly planned areas. This is not impossible as Karachi has substantial government land both within the city and on the immediate periphery. What has happened over the past several decades is that new satellite schemes had been planned and the poor were actually dispersed with an anticipation that fast moving transportation links would be able to connect them to the places of work especially in the city centre as well as the new industrial locations which were created. The inner city areas were considered to be high priced and high value lands which were apportioned for different types of uses other than low income houses. It is usually believed that lower income settlements will eventually become ill managed and will not have a potential to maintain a certain type of urban morphology, urban performance which is desired by the relatively high end real estate developers. But one thing which has been missing in our policy framework is the possibility of allocating funding, allocating credits for acquiring land. Usually the credit is kept for the construction of properties on land which is already owned by any owner. However we all know that the poor do not have the means to access land without the availability of credit and if various type of instruments are generated in the form of cooperative mechanisms or in certain cases collective low income groups that can in fact provide a very effective mechanism of making inner city lands accessible to the poor. Meanwhile city dwellers are increasingly opposed to this manning mindset that relegates them to the fringes rather than accommodate them closer to the centre. Because of Karachi's rapidly increasing middle class, as well as political conflicts, the issue of land has also become politicised. Political parties have also now been divided along ethnic lines. MQM people relate with the Urdu speaking community. People's party which is a party having a national stature is being associated with the Sindhi community in Karachi. ANP also a national party is being associated with the Pashto speaking community. So that's very unfortunate. Then of course as is being witnessed very clearly now that land is being settled particularly in the peripheral areas of Karachi on ethnic basis and political basis on party basis so of course that also creates a lot of friction and of course when you have that kind of attention that is created then there is of course naturally spill off in the form of violence and crime and killings. There are 13 different land owning agencies in Karachi each with their own bylaws and zoning regulations and with little coordination with each other. Also the government's unwillingness to provide land for additional housing near the city centre or the immediate periphery is prompting existing settlements to develop upwards. The crux of the issue is of the urban poor gaining access to formal housing as 70% of Karachi's population comprises of this social group. You know you cannot do without planning. These things are happening, they are taking shape but they can happen in a planned manner. You have to have an acceptance of this to begin with then you can support it through loans, through new planning rules and regulations that informal developers can follow. We have not made any such attempt so far. We have just let this happen. We have not accepted it nor have we rejected it. The solution of course lies that where state land is available you have low income housing and you support it with loans. Karachi which right now is four towns really distinct cities divided between the rich, the poor, the elite and the middle class. I think it will become a multi-class city and I think we need to do that. A very important factor that would help in the creation of this multi-class city is the circular railway. Where the circular railway intersects with the road network those are the ideal locations for the development of high density low income housing and you have lots of land at these intersections that can be used for this purpose. Karachi cannot expand any further. It has to densify. This is what Karachi needs and this is what is happening although we are not officially catering to that need. Housing demand in Karachi is 80,000 units per year of which the formal sector fulfills only 40%. Traditionally the rest has been provided by the development of individual plots and informal settlements on the city's fringes. Given the rising cost of transport and land this is no longer a viable option. Hence the densification of the inner city informal settlements through the building of high rises will not only increase but will accelerate creating islands of poverty and deprivation in areas of relative affluence. The repercussions of such cross urban inequalities and social and political conflicts which are already taking a violent turn in the city. One of the ways in which a level of equity and justice can be established is by facilitating this densification rather than ignoring it. By utilizing state land within the city for high density low income housing and making it affordable through appropriate fiscal policy. The failure to do this will turn an already divided Karachi into an even more environmentally degraded and poor unfriendly city. Our political and bureaucratic stance towards this issue reflects an anti-poor bias which must be overcome for a sustainable future of peace and prosperity for all.


Hey, what's up guys? It's coach Ben from soccer entrepreneur and in today's video I'm gonna show you how to become a better private soccer trainer So this is for you whether you want to do camps clinics one-on-one private soccer training Small group training. It really doesn't matter the type of training Everything on my channel is related to soccer for soccer trainers, but this is gonna be For any type of trainer. So I'm gonna break this in to three Different stages and these are three things that I know most trainers probably don't do They might be doing one or two of these, but I don't think they're doing all three So I'm gonna break this down keep it very simple and make sure if you have any questions about this Comment below this video after you watch it But watch it from start to finish because I might answer a question that you That you asked already just in the video. So the first thing is All about preparation so There's really two types of people out there are two types of trainers. There's the trainer who Does like a halfway effort. They will show up to this session. Maybe they're on time. They Have a good session with the player. They chat with the parents. They have a good personality They the player likes the coach all that's great. And maybe the player is getting better But there's and then there's the trainer who is super prepared. This is the trainer who Goes to watch the kid play in their games. They're asking parents questions all the time. They're asking the coach The club coach of the player questions about what he thinks or what she thinks he needs to get better at They're having players Fill out forms after games to show how they think they did on their own self-evaluation forms there's just a high level of preparation that this trainer has and because of that they're gonna be much better prepared going into every session and That's the type of trainer you want to be you don't want to Just wing it and this is the this is the thing that I know is happening Especially in the US all over the world, there's a lot of Private soccer trainers now and it's becoming a very popular career Which is why I mean I started this channel because I want to show the easy ways to do this But I see a lot of people giving you know halfway efforts and what that's going to do is that's gonna Eventually people will be able to sniff that out. That'll that'll eventually give you a bad reputation And I would rather you be a professional about it be be the person who's gonna show up 20 minutes early Have all your cones out know what you're doing before you get there write down on a piece of paper All the drills you're doing so you don't get lost And that's a problem. I see a lot of times when trainers when they first start they're uncomfortable With the process of knowing what to do with their drills Or how long they should do their drills everything you do should be mapped out Before you even get there and that is really key because this way you know when you get to the session You know every drill you're doing you know why you're doing every drill you could explain to the kids or the parents What they're working on before they even start their session and that shows confidence with the player that you train they don't want to go spend time with you for an hour or an hour and a half and You be winging What you're doing throughout the session that that just doesn't look good And I know that because I've seen other people who do that And eventually like I said parents are going to recognize that the kid will recognize that and as soon as they do They're out of your program and they're on to the next person so the first thing is about preparation and being a professional the second thing comes down to communication and The parents really valuing you and your time and I've made other videos about this So I'm not going to go too deep into this right now, but this basically just comes down to Setting the tone with parents before anyone ever gets into your program. They know what you expect So if you are the type of trainer Who is shy you get walked on you know over parents like parents are walking over you with every decision They tell you when they want to train they show up when they want to show up They pay when they want to pay if you want to be that type of trainer Then turn this video off because I'm not gonna be the person who can help you But if you want to be the person who sets the tone you have to be the trainer who sets the tone with parents From the get-go this way they know what you expect. They know how your program works and If they're gonna join your program that means they're probably a very committed Family you don't want to attract people who aren't gonna be committed into your program And that's kind of the number one mistake that I made early on I don't make that anymore, but I made that mistake all the time early on I would be looking for people who would just want to train for a month And that's really not enough. That's that's not enough training to help a player transform their skills and confidence Through four sessions, I mean I want to train someone for Three months or six months or a gear that that way I know that someone's committed to my program They're not just they're checking it out. They're there. They're committed They're getting the most out of my sessions And I know they're gonna be doing everything on their own that I asked them to do over a 90-day period rather than just a 30-day period So that just comes down to your marketing and how you present yourself So the communication you have needs to be also professional You need to tell them if there is a cancellation policy you need to tell them over the phone or it needs to be on a contract You don't want people to be surprised after they sign up with you that you have different rules You need to lay that out. Keep it very simple this way when someone signs up They know what you require they know your expectations and everything's very easy this way you don't have any headaches and I see all the time like the biggest questions I get from trainers are Having to do about payments Rescheduling people not being committed you have to take a look in the mirror and see who are you attracting into your program and Kind of go go from there and start building, you know a better system this way You know you're attracting the right people and the last thing that I think makes a great trainer is Going over and beyond so The typical person and I know this because this is what I did at the very beginning. I would show up to this session. I Would be prepared We would have a good session the player would get better over time That's why they're there is to get results and that's why the parents are investing into you you and your program because they Want to get results so I was doing all that but I started to realize that other people were doing that and What makes me different than? Joe Schmoe from around the corner And once I started to think about that I was like well, I need to add more value This way my program is different.  I want to have my own brand I want to stand alone. I want to offer something that no one else is doing and Once I started to think about these things. I Start to list out Things that I could do that I know no one else is gonna do and that doesn't mean that I'm gonna be Spending more time and wasting more time, you know training that just means I'm doing things smarter I'm starting to streamline my processes this way when Someone calls me on the phone if a parent calls me I'm very confident explain to them what they're going to get and why that this program is going to work A lot of times, you know trainers won't be able to sell themselves over the phone They won't be able to explain the results they're not going to be able to ask the right questions to parents and once I started to Really dial in how is my program different than everyone else's? That's when I started to attract the right players the right families. I started to get people who are super committed and That's something that I would recommend that you start doing but if you follow those three steps like I said You're going to be able to differentiate Everything that you do from all the competitors because I know most people who step into this they look at it Like it's a part-time thing. It's something I can make a couple hundred dollars, you know a month doing And they're not thinking about the big picture. This is a business And you can't run it like one if you choose to so those are the three things that I feel like can help you become a Better trainer especially if you're wanting to start your own academy start training players privately and if you have any questions about that leave me a comment below this video and If you click on the description box below, you'll see all the different resources I have if you're brand new if you want my help I created a book called the startup soccer Academy This is a book that really covers from a to z what to do to get started and what to do to scale your private training This way you can start attracting the right players. You can get more players You can build this into a business. So if it's a hobby right now, you can turn into a business You can do this as a career And I lay out all the steps there in that book and you can go check it out. Just go in the description below I have a lot of different resources there That are gonna help you out. So if you have any questions remember Comment below I like the video if you enjoyed it and subscribe to this channel.  I'll see you next time


It's me JP and this is JP's product pick of the week. Good afternoon to everyone. Thanks for stopping by Hello to everyone over in the discord chat. I see we've got doctor and Stuart Riggs and see Grover and mr Certainly and more and more and hello everyone over in the YouTube land. Hey John. Oh doctor x 17. Hey, that's familiar Yeet Connor mccarter. Hello. Hello and welcome to the show So let's do this shall we The first thing I want to do here on JP's product pick of the week today is point you over at this web page because if you want to get 50% off Go here for this product this URL or QR code will point you right to the product page and if you head there and refresh you will see both This video lives right inside the product page, which is super cool and a little mind-blowing and You can get 50% off during the live stream only on today's product pick and that's going to get you up to 10 of the product No resellers, but we let you get a bunch of them and I think we have a bunch of these in stock So that's a little bit of a hint as to what it is, but let's let's jump back into Present time and now We're gonna have a little journey into the recent past to have Lady Aida tell us all about this week's product pick take it away lady Aida More trinkets. Okay another trinket. This is rotary trinket. Hi. What are you trinket? So rotary trinket as you might imagine is Yeah, USB key with a rotary encoder on it And there's a little RGB LED the RGB LED points down by the way that the encoder itself is not one of the RGB encoders for reasons So it's again usb a it's got a samd 21 on the bottom Crammed all the parts you need we set bun capacitive touchpad on the end rotary encoder with a switch Runs Arduino or circuit pythons. So I'll show that as well So this is I have a hat on it and then you do have to solder in the rotary encoder We might offer a version with the rotary encoder soldered in but I think there's some variations in rotary encoders So we we're not doing it yet You just pick up an encoder and you can see the RGB LED on the bottom here shines down and you can Twist to your heart's content and we program it however you like right now I'm just doing a little demo that does a rainbow swirl because it's very easy to show off There's also a tactile button so you can click so a common thing is like a volume up and down knob or like a Microsoft dial emulator I actually turned this into a very handy thing for me, which is a YouTube play pause and then frame advance or Backtrack so you can go frame by frame through a video online because I was like trying to get some screen captures But whatever you want like a rotary encoders are a lovely user interface Device and so you can just plug it into your USB a port and add it and we program it customize it In Arduino or circuit Python That sounds pretty cool. In fact, let me go grab one right out of my mystery cabinet. I'll be right back Hey, yes, so that's the product pick of the week.  So let's take a look at a demo of it. First of all here it is in all its glory I've got it plugged into a little cable extension just because if I stick that on the back of My computer you're not going to see much you can also plug that into the side of a laptop USB port you can plug that into any USB hub and As you can see here as I change that knob I'm going through some color changes on the neopixel. That's down-facing there. So it's kind of bouncing off of my workbench top and What I have this programmed right now to do is I love the suggestion that lady Ada made which is how about this thing acts as a Controller for YouTube so Frame advance in YouTube is super helpful here. You can see I've got a little Ruiz brothers video on pause and with my rotary encoder now I can adjust that Frame forward frame advance one frame at a time which is normally done with the period and comma keys But that's a pain in the neck and no fun. This is fun and not a pain in the neck Plus you'll see we get little feedback on the color there. Also. I've programmed this to Turn on closed captioning when I click the little button. So you can see there's laughter little turtle laughter there And I've also set the cap touch slider as a play pause So I can Hold pause let go to keep playing or tap it to stop it all together So that's a really cool use for this this sends USB HID commands you can program it to do almost anything you want you could send USB Midi commands if you wanted to you could do something Like type in words with every twist of the knob type a new word There's a lot that you can do with USB HID you can like I said you can code this in Arduino or circuit Python to do that I've coded this in circuit Python. So let's have a look at what that code looks like To do what we're doing here. So let me bring up Adam and Let's go through this code. So here you can see I am importing some libraries including time so that I can do some Pauses if I need to for debouncing that sort of thing importing the board library. So I get the pin outs the the pin Definitions for this board Rotary IO. That's a key one there That's what actually solves for the encoder positions touch IO, and that's how we use the capacitive touch Digital IO is how we're using that click button and then since I'm using USB HID I import that as well as The keyboard and keyboard layout parts of that library if you're using this as something like a volume control You'll use the you the consumer code commands Which I previously had this set up and that's still commented out in here and then going through this what I'm doing is I'm setting up the Inputs for that button so setting that button up as a switch and you can see it's the board dot switch Pin that we're using really easy is setting this up as an encoder I have this variable called encoder to create this object that uses Rotary IO Incremental encoder, and then the two pins are board rot a and board rot B So couldn't get any easier than that then we set up the touch on the board touch pin And then we have some state saving for what the encoder and the button are doing so we can do a sort of edge detection Then I'm setting up the neopixel. So again, there's this one neopixel That is on the bottom of the board Let me bring that up there. You might might be able to see that there facing down Down at the at the desk there is a tiny little neopixel And so we set that up on the board neopixel pin, and I'm using full brightness just because I'm Blasting that right off the desk there so you can see it easily Then the keyboard setup here you can see I'm setting up keyboard as a USB HID device and keyboard layout I'm using the u.s. Layout and this if I were using something like volume up down and pausing of music Then I would use these consumer controls, but I'm not setting it up in this case I wanted to use hue which is a nice way to sweep around the hue color wheel So I've got this hue saturation value to RGB function that converts hue numbers into RGB It's just a little easier when you're changing one parameter to change the hue parameter a single parameter Initially set that up at a particular color. It's kind of a bluish color and then I turn on that pixel And then this is what's happening during the bulk of the Program so first we check to see what's the encoder position and is that different from the previous So that's using the state here to see if that's changed And then if it has changed then we'll check to see if that's increasing or decreasing and if that value is Increasing then I'm going to type in that period key You can see it actually happening right here in my atom session as I turn to the right It's typing a bunch of periods. Let's see if I can undo that And then if I turn to the left down at the bottom, you'll see it's typing in the commas And this is one of those perils of doing USB HID development the next thing we do after we send that is we adjust the color of that pixel and Then show the pixel so that updates with each click The opposite is the case for the counterclockwise turn there if it's less than zero then We're going to send that comma which is the rewind or frame frame back inside of YouTube And you can see that would be volume decrement if I were using consumer control for volume and Then here's what's happening when I click the button if the button value Changes then we've pressed it and if it releases then we send this key code C Which is what turns on closed captioning inside of YouTube and a similar thing for touch value if I've touched it Then we just hold and then when I release we send that space bar so that way you don't have to it's a sort of a type of debouncing that we're using there So fairly straightforward for development. I wanted to show here on the web page for the product This is the product. It's 4 9 6 4 product ID if I refresh this you'll see that right now. That's 50% off We had a bunch of these in stock at the top of the show So I don't think we'll run out, but if we do hey, that's great too. Please buy stuff It helps us keep things moving forward here at Adafruit if you look here. We have a little video demo going on and some images of the encoder Knob a fixed to it. You'll solder that on so there's you can see here. There's actually seven points to solder three are the Ground and encoder Essentially switches for which direction encoders being turned the other side is ground and a pin for the button press and then the side the larger ones on the sides are just the stabilizer Mounce the mechanical mounts on the encoder. In fact, if you look this is what the encoder looks like If you want to get one separately we sell those and they're fairly fairly standard size So you could fit some different encoders on there if you want the Other thing I wanted to point out in the description here Lady to I think wrote this says half USB key half trinket half rotary encoder. It's rotary trinky This is we were inspired by this project from Todd bot if you click on that link here You'll see here was a tweet that our good friend Todd bot sent out that shows using a Qt pie and mounting a rotary encoder directly to the Qt pie doing some clever stuff with pin Selection so that you can use three in a row for the encoder and two in a row for the switch And so that was really cool. That was a neat way to make a circuit Python Rotary encoder, so this was inspired by that and then this one has this added twist of being able to plug right into a USB port and Depending by the way on your USB port some of them are going to be stiffer or looser I found that if you have one that's a little bit a little bit wobbly You can place a little bit of electrical tape on the bottom there and that will grab the Inside of that port a little little more snugly See see this one doesn't really move around too much as I'm using it You can also see by the way every time I touched that cap pin I was I was doing a space bar in my browser, which is Allowing that to frame advance you could also by the way use this as a really cool web page scroller so if you wanted to maybe page down with the tap and Scrub the scroll bar with with the encoder wheel That'd be a pretty neat use for that and Let's see. Oh before I forget We got this great animation. I wanted to run of our Rotary Trinkie bird there and Let's see any questions in the chat. Let me run over to the YouTube and the Discord chats and see if anyone let's see someone got three of these last week when they got their new new key trinkies excellent Aaron York says their friend riskable released a hall effect version of this very cool and Let's see Yeah, electrical tape to the rescue Also, Todd by mention that he's he's done some experimentation with just a shim of a business card in there as well depending on How thick you need it to be that might be just right for you? Thin man asked you using circuit Python or Arduino code. I am using circuit Python You say you're getting memory errors So this is this is an interesting thing to note on These trinkies in particular the libraries you need are baked in so to do the basic stuff that these do in this case Rotary IO touch IO and Neopixel Those are all libraries that got baked into the version of circuit Python that you'll put on this board So you don't need to add extra libraries. You may run out of space is really small So you may run a space if you try to go and add those libraries. You actually don't need them And I believe if you go to the download page. In fact, let's let's check this out if we head over to circuit Python org Go to downloads and go to rotary Trinkie Click on that. You will see I believe there is The description here so where it says oh, I'm not showing that to you. Sorry about that. Let me pop that chrome up That's helpful, right? If you look at this so I went to circuit Python org typed in the search rotary Trinkie clicked on that and then here's where at the top right here Here's where you would normally just go straight ahead to download the uf2 file to put that on if you look here built in modules Available. These are libraries that you may find you need for the code you want to run That you don't need to actually Add to your library folder. So in this case pixel buff board digital IO microcontroller Neopixel write NVM OS random rotary IO struct supervisor time USB HID and USB MIDI those are all baked right in there So those are really likely things that you're going to use so in your code you'll see here At the top of this We're doing an import of all those libraries None of those had to be added to the lib folder in circuit Python because they're baked into that particular Cut of the OS so circuit Python For the Neo Trinkie has all this stuff built in if you looked at let's go back to Chrome here if we go back. Let's let's type in Trinkie if you look at the Neo key Trinkie that we looked at last time here if you check out oh We don't have we don't have that one in release yet. Let's find a different one. How about This one. Okay, so the the Neo Trinkie not the Neo key Trinkie this one You'll see does not have rotary IO built in it has a bunch of Libraries but among them is not rotary IO because this one is not meant for a rotary encoder So that's a little tip for you if you're running out of memory on a memory constrained circuit Python board It may be because you're adding libraries that you don't need to don't need to add And I was doing this too. This is how I ran into this just like a couple weeks ago I said hey, why can't I fit us bh id on here and cat me? I think said oh you don't need that That's actually baked into the OS Let's see other questions Dr. Says why am I copying the code by hand from YouTube? I'm sure this is available somewhere Yeah, we're I don't think we have a learn guide up for this But when we do we will put that code up there So so we'll have some code examples including the one that I showed here doing the YouTube control. How about that? So let's Connor McArthur says bundle fly from the factory. Yeah, so if you grab the bundle the project bundle for one of these projects it Should not add on extra libraries that you don't need because it knows which board You're grabbing that for I think so Test that let me know if that's not the case Yeah, Todd asks is your code published somewhere yet it is not So if you were feverishly copying that from the YouTube, which I hope you're not there it is And like I said, this will go up into a learn guide And by the way, if you're wondering for me when I got this board and started using it I went to the circuit python essentials page. It's one of my favorites. So if you go to learn Dot a to fruit comm I just type s e s s that goes to circuit python essentials and then in here I'll look for something like Rotary IO and Steal the code from there Let's see. Does it exist on this one? Well, maybe it doesn't on this one. Okay, then I may have just typed in Rotary Rotary and looked for okay rotary encoder in circuit python. This one has its own guide So I just do a little bit of searching around and find the code that we can cut and paste from Alright any other questions? So you're ever since easier to copy that from YouTube if you already have the really tricky in hand running the code Yeah, then you can pause and you can scroll Bit of a paradox Okay So I think that wraps it up there it is again this beautiful Rotary Trinky Doing its thing thankfully it's not doing anything bad to my broadcast software because I I don't think I have period and comma mapped to anything So I think that's gonna do it. Let's Wrap this up. So that's the product pick of the week. It is the Rotary Trinky It's a USB Rotary encoder that plugs right into your computer and allows you to use a rotary encoder click and touch pad And that's gonna do it. I'm gonna go ahead and set that on my ever more crowded Board of Goose good good new products Thank you so much. Thanks Jim Hendrickson Freighted for industries. I'm John Park. This has been JP's product pick of the week Don't forget to head on over While the show is running to get the discount on this and once the show is done that discounts gone So get it in your cart. You have a little bit of a grace period to hit by But that's that's what I recommend is go to that little Page right there while it's still three dollars and 48 cents. What a deal Alright, so freighted for industries on JP. This has been JP's product pick of the week and I will see you next time. Bye everyone