And that's the ice. And then a couple of the people in Washington hopes I'm shoveling snow at 4.30 this morning. We need the door open. The biggest talk show in the country is it's all night long. It's all night long. Well, you're not up there. I got equated with him during the campaign, because I used to have to get up in the morning at 4.30 to get that plane up there. Los Angeles, while I was shaving, he would still be on the radio. Well, it would be great if he could go down to the show. It either has been or has done in several languages. So he suggested some of the space show. He'd done it in sequence. That's number two. It looks like a little shadow coming through on his upper lip. Here's a second. If you want to put this just one quick shadow. Well, may I? Yes, that show is the latest possible interest. Let me start by saying this budget conference is obviously in a great tangle and safe for Alice. So what I'm trying to do here is told you one of these meetings tomorrow on the next day is lay it out certain step-by-step on what's at issue and where the big differences are between the House and Senate to our options. I thought before we go into all the details we ought to keep in mind that the overall budget is just the context of the rental. The first point is that as a result of our agreeing with the Senate to zero, three, three on defense road over the next three years, that's brought our defense numbers down quite a bit more than we were before from the baseline we had prior. So we can say that without before any domestic spending has the baseline adapted now at least like $200 billion a year in 86 in the obvious. Is that right? Yeah, $200 billion after the defense adjustment assuming we can get zero, three, three out of the Congress and I think we're in a pretty good position to do that. I want to remind everybody that that $200 billion we're working on as opposed to the higher one when we had a credence assumes that we get 4% real economic growth each quarter over the next three years to find it out. Might have tightened you up a little bit. Well, listen we know how grueling your training has been but you're an inspiration to our young people that they can reach the top by striving for excellence and America will be cheering you again on the downhill the best of luck to you and now I wonder if your running mate there Christine Cooper is at hand. Well, bless you. Christine, listen I want to tell you all of us I've just been saying to Debbie we're all very thrilled back here we know the painful injury that you had to overcome and believe me a lot of people were holding their breath when you went around those gates on your way to the silver. Well, it certainly was and your silver medals I think under all the circumstances you're a real profiling courage. We have more than cut in half the increase over the projected Carter defense budget much more than half has been cut and the increase since we've been here has only been about three billion dollars a year over what he himself had proposed then and he was down in his spending he was down to five percent of gross national product for defense spending in the 1960s defense spending was ten percent of gross national product it was nine percent or eight percent in the 1970s and by 1979 it brought it down to five percent and we are holding it to seven percent you were getting laughs to you happy birthday Mr. President happy birthday to you and two days early aren't they coming fast enough without moving it up make a wish you should you should know what I'm wishing it's easy enough to guess sir now see you don't have to share that little one look what's there it's got football bladders in it blown up it's not it's for me no I said the cake well it says I love you and it says what more can I say happy birthday and then it says guess who but she already just gave it away well ladies and gentlemen the president of the united states good evening please be seated I have a a statement here we've been pleased to see mounting evidence of new strength in our economy by following policies of lower taxes and free and fair trade America has led the world with 33 straight months of growth and more than eight million new jobs inflation has been held under four percent meanwhile nations clinging to high taxes and protectionist policies have not only failed to match our performance they've lost jobs and seen their investment flow to the united states opportunity is our engine of progress so I'm asking congress to work with me and not against me to control federal spending to pass our fair share tax plan lowering rates further markets overseas and urge other nations to cut their high tax rates to strengthen their economies and ability to buy American products we've begun doing many good things for America these last four and a half years much remains to be done and can be done so let us not place all that progress all our hopes for the future at risk by starting down a slippery slope of impulsive acts and imprudent judgment this is a time for cool heads and clear vision and now my vision says that I should call on you Helen as you head towards the summit one of the big questions is whether you would be willing to explore the possibility of a trade off on these base weapons for big cuts in the Soviet arsenal and I'd like to follow up Helen no this is we're talking about the strategic defense initiative now I'm sorry that anyone ever used the Appalachian Star Wars for it because it isn't that it is purely to see if we can find a defensive weapon so that we can get rid of the idea that our deterrent should be the threat of retaliation whether from the Russians toward us or us toward them of the slaughter of millions of people by way of nuclear weapons and rather than that kind of negotiation I think at this summit meeting what we should take up is the matter of turning toward defensive weapons as an alternative to this just plain naked nuclear threat of each side saying we can blow up the other and this I would hope that if such a weapon proves practical that then we can realistically eliminate these horrible offensive weapons nuclear weapons entirely and I also have to point out that with regard to whether that would be a bargaining chip which I don't see it as that at all is the fact that the Soviet Union is already ahead of us in this same kind of research they have been doing it much longer than us seeking a defensive weapon also some individuals that haven't learned the lesson or haven't lived long enough to have been around when the Great Depression was on that's one of the advantages of being a kid my age Helen I'm sorry do you think the rose could be the national flower? but the rose by any other name smells so sweet like sweet friends ladies and gentlemen I'd plan to speak to you tonight to report on the state of the Union the events of earlier today have led me to change those plans today is a day for mourning and remembering Nancy and I are pain to the core but the tragedy of the shuttle challenger we know we share this pain with all the people of our country this is truly a national loss 19 years ago almost to the day we lost three astronauts in a terrible accident on the ground but we've never lost an astronaut in flight we've never had a tragedy like this and perhaps we've forgotten the courage it took for the crew of the shuttle but they the challenger seven were aware of the dangers but overcame them and did their jobs brilliantly we mourn seven heroes Michael Smith Robbie Judith Resnick Ronald McNair Allison Onizuka Gregory Jarvis and Christa McAuliffe we mourn their loss as a nation together the families of the seven we cannot bear as you do the full impact of this tragedy but we feel the loss and we're thinking about you so very much your loved ones were daring and brave and they had that special grace that special spirit that says give me a challenge and I'll meet it with joy they had a hunger to explore the universe and discover its truths they wished to serve and they did they served all of us we've grown used to wonders in this century it's hard to dazzle us but for 25 years the United States Space Program has been doing just that we've grown used to the idea of space and perhaps we forget that we've only just begun we're still pioneers they, the members of the Challenger crew were pioneers and I want to say something to the school children of America who were watching the live coverage of the shuttle's takeoff I know it's hard to understand but sometimes painful things like this happen it's all part of the process of exploration and discovery it's all part of taking a chance and expanding man's horizons the future doesn't belong to the faint hearted it belongs to the brave the Challenger crew was pulling us into the future and we'll continue to follow them I've always had great faith in and respect for our space program and what happened today does nothing to diminish it we don't hide our space program we don't keep secrets and cover things up we do it all up front and in public that's the way freedom is and we wouldn't change it for a minute we'll continue our quest in space there will be more shuttle flights and more shuttle crews and yes more volunteers more civilians, more teachers in space nothing ends here our hopes and our journeys continue I want to add that I wish I could talk to every man and woman who works for NASA or who worked on this mission and tell them that they have moved and impressed us for decades and we know of your anguish we share it there's a coincidence today on this day 390 years ago the great explorer Sir Francis Drake died aboard ship off the coast of Panama in his lifetime the great frontiers were the oceans and a historian later said he lived by the sea died on it and was buried in it well today we can say of the Challenger crew their dedication was like Drake's complete the crew of the space shuttle Challenger honored us by the manner in which they lived their lives we will never forget them nor the last time we saw them this morning as they prepared for their journey and waved goodbye and slipped the surly bonds of earth to touch the face of God thank you my fellow Americans thank you for joining Nancy and me on this festive evening the menorah stands lighted in Lafayette Park for this is also the time of Hanukkah and this season is rich in the meaning of our Judeo-Christian tradition in a moment we'll be lighting the national Christmas tree carrying forward what is now a 62 year tradition first begun by Calvin Coolidge tonight we're drawn in warmth to one another as we reflect upon the deeply holy meaning of the miracle we shall soon celebrate we know that Mary and Joseph reached the stable in Bethlehem sometime after sunset we do not know the exact moment the Christ child was born only what we would have seen if we'd been standing there we'd stand here now suddenly a star from heaven shining in our eyes shining with brilliant beauty across the skies a star pointing toward eternity in the night like a great ring of pure and endless light and then all was calm and all was bright and as we light this magnificent tree may all the youthful hope and joy of America light up the heavens and make the angels sing Merry Christmas and God bless you all and now we're going to light the tree Ladies and gentlemen the President of the United States and Mrs. Reagan Ladies and gentlemen the National Anthems of the Soviet Union and the United States of America Thank you for these talks for three days I'm going to wait for the meetings here and not offer any Do you think it is to break the step forward to sign this treaty? Oh yes, I believe it very much But would it be totally satisfied with that or would you like to make progress? Obviously we want to make progress I think both of us made that clear in the early morning Mr. Secretary Spokesman said that you are a man of surprises have you brought a surprise for President or have you brought a surprise concerning the arms negotiations? Well I don't think that policies are made with surprises Responsible policies particularly by countries such as the Soviet Union have to be well thought for and on the basis of that responsible decisions have to be taken What happened? Mr. President, I suggest that you hold your hands that you should take as a citizen of this I think we should United Kingdom of Great Britain and Northern Ireland and the United States of America Ladies and gentlemen please dinner in honor of Prime Minister Thatcher of the United Kingdom In 1952 when Winston Churchill had become Prime Minister of the Second Time and all the troubles of the Cold War including the hardships of re-arming the West were keenly felt he was having a meeting with a group of American journalists in New York In Martin Gilbert's extraordinary biography we find recorded these words from Churchill Lord Moran What a nation in history when it became supremely powerful as had no thought of territorial aggrandizement no ambition but to use its resources for the good of the world I marveled at America's altruism her sublime disinterestedness All at once I realized Lord Moran went on Winston was in tears his eyes were red his voice faltered Well Prime Minister Thatcher I think you can imagine how humbling it is for an American to read such an account such a tribute from Sir Winston a man so unselfish himself in pursuit of the cause of freedom a man who led Britain when Britain stood bravely and unselfishly alone has only a reminder of how deeply runs the mutual admiration on both sides of the Atlantic would you please stand to join me in expressing admiration and appreciation for Prime Minister Margaret Thatcher of the United Kingdom of Great Britain and Northern Ireland and in raising a toast to Her Majesty the Queen Let us not only recall Dr. King but rededicate ourselves to the commandments he believed in and sought to live every day now should love thy God with all thy heart and thy shall love thy neighbor as thyself and I just have to believe that all of us if all of us young and old Republicans and Democrats do all we can to live up to those commandments then we will see the day when Dr. King's dream comes true and in his words all of God's children will be able to sing with new meaning land where my father's died land of the pilgrim's pride from every mountainside let freedom ring thank you God bless you and I will sign it Thank you Mr. President Ladies and gentlemen the Vice President of the United States the Secretary of the Treasury James A. Baker III and the Chief of Staff to the President Donald T. Regan Ladies and gentlemen the President of the United States Thank you all please be seated thank you and welcome to the White House in a moment I'll be sitting at that desk taking up a pen and signing the most sweeping overhaul of tax code in our nation's history to all of you here today who've worked so long and hard to see this day come my thanks and the thanks of a nation go out to you the journey's been long and many said we'd never make it to the end but as usual the pessimists left one thing out out of their calculations the American people they haven't made this the freest country and the mightiest economic force on this planet by shrinking from challenges they never gave up and after almost three years of commitment and hard work one headline in the Washington Post told the whole story the impossible became the inevitable and the dream of America's fair share tax plan became a reality when I signed this bill into law America will have the lowest marginal tax rates and the most modern tax code among major industrialized nations one that encourages risk taking innovation and that old American spirit of enterprise I feel like we've just played the world series of tax reform and the American people won here seven years ago getting something new meet here tonight in this historic chamber to continue that work if anyone expects just a proud recitation of the accomplishments of my administration I say let's leave that to history we're not finished yet my message to you tonight is put on your work shoes, we're still on the job Mr. Speaker Mr. President I will say to you tonight what I've said before and will continue to say the budget process has broken down it needs a drastic overhaul with each ensuing year the spectacle before the American people is the same as it was this Christmas budget deadlines delayed or missed completely monstrous continuing resolutions that pack hundreds of billions of dollars worth of spending into one bill and a federal government on the brink of default I know I'm echoing what you here in the Congress have said because you suffered so directly but let's recall that in seven years of 91 appropriations bills scheduled to arrive on my desk by a certain date only ten made it on time last year of the 13 appropriations bills due by October 1st none of them made it instead we had four continuing resolutions 41 days then 36 days two days and three days respectively and then along came these behemoths this is the conference report 1,053 pages report weighing 14 pounds and then this a reconciliation bill six months late that was 1,186 pages long weighing 15 pounds and the long term continuing resolution this one was two months late and it's 1,057 pages long weighing 14 pounds that was a total of 43 pounds of paper and ink you had three hours yes three hours to consider each and it took 300 people my office of management budget just to read the bill so the government wouldn't shut down Congress shouldn't send another one of these what do you like Mr. President you get a great arm wrestle great as you know I really want to beat you you know that you're 16 one years close to and okay left hand and right arm okay ready go because you took a dive I didn't take no dive you ready thank you thank you my fellow Americans this has been a busy and eventful week for Nancy and me now that the summit and Geneva is behind us we need to look ahead and ask where do we go from here as I told Congress we've made a fresh start in US-Soviet relations every issue was on the table and our 15 hours of discussions were tough and lively throughout I got a better perspective from listening to General Secretary Gorbachev and I think he went home with a lot to think about too I plan to meet Mr. Gorbachev again next year in Washington but between now and then we have much work to do opportunities to address important problems of Soviet-American relations should not be squandered we must always be realistic about our deep and abiding differences but we should be working for progress wherever possible on arms control the Soviets after several years of resisting talks have now agreed that each side should cut nuclear arms by 50% in appropriate categories and in our joint statement we called for early progress on this directing the emphasis of the talks toward what has been the chief US goal all along deep equitable fully verifiable reductions in offensive weapons again it's wonderful to be home so until next week, thanks for listening God bless you and I should say first I believe that Tom Foley has been absolutely exact with the leadership has been fully supported with the Congress I think we're on the brink of a good agreement it's not the last word as you have already said that we will ever speak on the matter of vessel control but I think it's worthwhile and Bob Dole and others will have other suggestions that we generally ought to proceed but this is I think a good sound undertaking because worthy of bipartisan support I hope you feel so and that we can go forward with it Jim? I agree, they were worried how it would be exactly that way they were considered to be hard, long very hard to hard to make some choices but they worked out always I think we've got a lot of work to do


St Thomas' Church Christofen yn Enver. Thank you, Presiding Officer, members of the Scottish Parliament. Jesus said, I have come that they may have life and life in all its fullness. Throughout December, Church leaders experienced the phrase, you must be busy at this time of year. We always smile as if it's the first time that we've heard this. At least it's not you only work one day a week. We are busy, but we also see it as a time to reflect on what we've learned during this year. One conversation has lingered with me. At the tea after a funeral I conducted recently, I sat with a group of West Edinburgh mothers. They did the, uh oh, here comes the minister look that people often do. It's amazing how a clerical caller can either clear a room or cause people to open up. We got talking about the way kids in the area were getting into trouble with the police. I asked them what they believed the causes might be. It's helpful to ask people such questions. They were very candid. Number one, lack of respect.  Number two, materialism. Many children have grown up with a sense of entitlement and a belief that they deserve everything. Parents struggle to provide what they so often demand. Number three, social media. Bullying still exists. In the old days one could hide from it when you got home from school, not now. There is nowhere to hide. Kids are feeling the pressure and parents are finding it hard to communicate with them as they are so absorbed in their devices. I was humbled and challenged. They shared some of the real problems that families face. We know that there are major challenges in building a society where everyone can enjoy life in all its fullness. For me that involves inviting all to know Jesus Christ, who can forgive sins and who transforms individuals and communities with his love. That one conversation raised so many questions for me. How can all of us who lead in body in ourselves values that challenge some of the damaging forces at work in our nation? How can we ensure respect for the voices of young and old, live simpler and less self-centred lives, and communicate face to face with deep caring and listening? Thank you very much.


Good morning. Good morning everyone. Thanks for joining me and all of my bug friends that came along for the ride They wanted to come to Manitoba with me and I told them that they got a ride on the windshield So there they are We picked this load up behind me in Atchison, Alberta. If you haven't seen my past videos, you can go back to my channel I have them all on a playlist. You can go back and watch them Now we have videos going back all the way to 2011 Lots of free to catch up on if you're new don't forget hit that subscribe button if you did like the video Or if you want to watch more hit that like button if you did like the video Once it's over don't know what I'm talking about.  I'm in a bit of a rush I want to get this unloaded today yet, and I don't have too much time to mess around. So I've already got my coffee. I Think it's just straight shot. There's but four hours of driving all right ladies and jelly beans Tell me you're tell me you're in Saskatchewan without telling me you're in Saskatchewan You need to get going Really need to get going. Oh, all right, let's go Trailer's gonna come with me Fantastic and the brakes are working and the brakes are releasing wonderful Let's get out of here sneak away to the beach somewhere me blotchers on it'd be nice if they'd have a nice Merge lane right or a nice on-ramp Saskatchewan is not that fancy Go to 60 60 miles an hour or what's that two miles miles a mile right by us a minute a minute ago It's a Manitoba law that we slow down to 60 kilometers an hour when passing them when speeding by me a couple of minutes ago, too Because he went past me 110 here. He's probably going faster than that actually that pick up one flying position They're gonna unlock me right away It's a bit of a narrow yard back here We only have from that fence over there to there to turn around in So I'm gonna turn around once I'm empty It's a lot easier on my truck and equipment if I turn around with less weight on me because I'm really heavy right now I don't want to Jackknife it with all that weight on there if I don't have to so usually I'll turn around first so that if anything if anybody else Comes in here while I'm unloading I'm not blocked in I can get out, but I think I'll be okay here. I'll just wait till I'm unloaded then I can Make it a little easier on my equipment take your little easy on old blue, right? Oh, what do you got here? Oh, no? Oh, no There too. Okay. Well starting to show that you're a working truck Clear skies that way Not so much that way and it's coming this way there is a tornado warning still in effect, so I Think that's the system we got to worry about I'm pretty sure we'll be okay though. I'm getting unloaded now, and I'm trying to get all my equipment put away Before that storm gets here Before I have to start getting wet because I think that's coming with some rain Call me crazy, but I think there's some rain in those clouds Maybe even some tornadoes. We'll see We made it You know, we already see the rain starting to fall a little bit over there and this cloud is gonna dump on us For just a few miles that way. It's just pouring and it's coming this way So I've got to get this trailer to our yard yet and drop it. Oh I can feel the rain drops already. Oh Yeah, there's another one So I'll probably have to unhook in the rain. Oh, there's a fly in here again. I'm crying out loud. I know loud Who welcomed you in here? Not me. Of course, you open the windows. It won't be able to find its way out Get out. Oh Wow, it flew out. It's probably gonna come right back in here in a second So now I feel better turning around Here's the frame. Get my trailer further over this way first. I think that's what I'm gonna do I'm gonna get my whole unit closer to this side. Oh I can't there's a bucket there. Okay. Well, you don't want that trailer to touch your Side-faring. I'm gonna crush it in and everybody'll know what you done There you go. Oh, I feel so much better being empty. Oh, it's such a weight off my back literally


Everybody forced here ripping it's 2022 select WWE hobby 1 box number 26. This is random pack style before we do the random Um, I'm gonna open the box and pull them out just like this seven face down as if the box is flat right here The top left pack is going to be number one. The bottom right is gonna be number 12 I'll go left side down right side down if the packs are ever which way I'll go by it wherever look like it should go essentially. So Sometimes like that happens Good luck everybody 12 names and 12 numbers will Randomize them both the same amount of times and put them side by side Go four times one two three and four Joshua are down to Ryan M and four times on the pack numbers one two three four Two down to six There you go Joshua R2 Ryan M9 20 K 10 Joshua R1 11 and 5 mark R3 Ross S7 Joshua R12 and 8 Albert S4 Ryan M6 get these results posted. I'll get you a Lincoln chat We will get to it. Here it comes Did I pull the Griffey Jeter? I don't remember. Yeah, if you get your trout Yeah My brain's so frazzled I'll just assume that I pulled something card somebody else pulled and that They pulled the card that I pulled. I have no idea anymore This is all gonna go right side everything in my hands here This will all be left side so pack one Julius Cree Dominic Mysterio a relic in the first pack Randy Orton. I Don't know where wait. I say boo makes you cry So for me level Beth Phoenix Eddie Carrero that like I say is that like tears of joy or tears of like fear? Okay All right back to Jerry Lawler and Grayson Lawler and Waller Diamond Dallas page Tri-color concourse Goldberg and a bad news Barrett premiere level number three Rock lezner big e phenomenon stone cold Steve Austin and scope premiere level Charlotte flair a nice Charlotte Now numbered and a China premiere level number four Yeah, the final few episodes above a feather really really awesome Kevin Owens, Ilya Draganov dusty Rhodes silver concourse LA night and Happy Corbin premiere level Sam refuses to watch Mandalorian. I don't refuse I haven't gotten around to it see refuses to watch it pack five Gunther Damian priests in auto Is do drop ringside action signatures non numbered premiere level tri-color boa Kevin Nash premiere level.  Like it's so great show. I just I haven't pack six Angel Bailey drew McIntyre premiere level maroon Cameron Grimes 56 of 149 and Premier level MVP X7 Eddie Guerrero Corrigade NXT insert LA nights purple premier level rookie Julius Creed 23 of 75 and Alexa Bliss or no, I'm Ali or Amelie Amelie rookie ringside. I don't know Amelie arena just for the lightning play Number eight riddle Booker T is my guy global icons a great Kali Blue premier level King Woods 104 of 199 and Rhonda Rousey on the ringside You know for being with number 199 don't see a lot of blue. Yeah, it's like the short print, but it's numbered Pack nine Odyssey Jones Montez Ford Umberto Silver Concourse Apollo cruise and rookie premier level Oliver Carter number 10 Rhonda Rousey Shinsuke Nakamura for a kel Rodriguez It's tricolor concourse rookie Joe Gacy Non-numbered Andrew McIntyre Yeah, Rouse is pretty big name. Yeah Kong so we got base here Santos Escobar Angelo Dawkins Hall of Fame selections edge. This is pack 11 by the way scope concourse almost and a rookie premier level von Wagner Raven sign chief legend Marcus Robinson Big add to the wide receiver weird thing to say is that sentence Got Randy Orton Kofi Kingston Auto is Shotzi non-numbered Shotzi Auto Yeah, macho man's another big one. Yeah, premier level Silver Ridge Holland And Mark Kofi and that will do it. Thanks again everybody Phil knows breaks up. We've got baseball coming up


The study proposes a method for modifying the effective absorption bandwidth and maximum absorption intensity of electromagnetic wave absorbers, EWA's, by utilizing the rapid explosive volume expansion of COFE by metallic energetic metallic triazole framework, COFE at EMTF, during heat treatment. The study achieves this by inserting COFE into hierarchical porous carbon, COFE at HPC, EWA's and shows that under a filler loading of 15 wt percent, the fully covered X and Q bands at 3 and 2.5 mm for COFE, at HPC 800 and the superb minimum reflection loss, Arlamin, of minus 53.15 dB and specific reflection loss, SRL, of minus 101.24 dB mg minus 1 mm minus 1 for COFE at HPC 1000 are achieved. The study also reveals the formation mechanism of nanopork confined vertical dipoles and magnetic domains, through single atomic chemical bonding among COFE on the nanopores, captured by extended X-ray absorption fine structure. This article was authored by Wenhuang Huang, Xingxing Zhang, Jiaming Chen, and others. We are article.tv, links in the description below.


Our next speaker was recently named She's Mercedes Businesswoman by Mercedes-Benz among women such as Sheryl Sandberg, COO of Facebook. She's also the founder of TLA, Black Women in Tech, and she was chosen by the BBC as their brand strategy expert. And in fact, I have caught her on the BBC a couple times now, and I feel like elf because I start screaming, and I know her. I know her. Super cool. She's unbelievable. I am one of her biggest fans, and she's also a founder of a creative agency called Three Colors Rule. So please join me in welcoming this international keynote superstar, Flavilla Fongeng. Hey everybody, thank you so much for watching, listening to my talk beyond marketing. I am super excited by what I'm going to share during this session with me. I'm obviously, I'm sorry I can't be here in Seattle with you, but it's okay, we're going to get the best, do the best, what we have. It's going to be still very interactive. I'm going to spend some time chatting in the chat box. So stay connected, talk as much as you want, and I'm going to be there and try to give you as much amazing content as we can possibly get in a 30 minute session. All right, develop an effective brand ecosystem to increase client loyalty and lifetime client value. I think there's nothing more important, especially in day and age we are right now, we are all separated because we stay connected. We need to be able to bring something to our clients and make them stay with us. And the moment ever right now, you know, COVID-19 has created a situation that helps us think about how we can do things differently. So it is very relevant. So I've put for you three objectives that I want to achieve by the end of the session. The first one is quite a following of faithful individuals who buy from you frequently. If you have that in place means that you don't have to spend a lot of time on marketing acquisition. You can just focus on building a very great relationship with your customers. And I think that's extremely important. Object number two is to use the beyond marketing, which I'm going to share with you. I'm so excited about that activity to create the most engaging engagement, the most engagement. Yes. So this is something that I've decided I realized that I was doing and my clients were doing as well. And I want to share with you the methodology in terms of how to do beyond marketing because what is beyond marketing? We're going to be talking about that. And the last objective is create a brand ecosystem that increases your client lifetime value again. I talk a lot about lifetime value because as we experience the recession that we are entering or we are already in means that we have to find ways to get people to buy from us no matter what is happening. Okay. Are you excited? Please write in the chat box if you're excited because I am. Tell me. Tell me everything. All right. So if you watch some of my previous talk, I love to talk about the DAC system. This is a system that I've created to really help my clients understand how they can create a brand from create the right foundation for a brand. And it's very simple. D stands for distinguish. A stands for attract. And C stands for convert and convert. And we do this for a lot of psychology and understanding the consumer behavior. But I can explain how you can do it really for yourself. If you're visiting new business or even if you are evaluating what your business is to be, you need to start with your brand strategy really. What makes you remarkable? What makes you people choose to buy from you? What is the value that you're bringing? When you have that, you can really find a way to really align the way you talk about the way you find your position for your business with the way you present it. Because if you do the identity before the strategy, then you're doing the wrong order. And obviously the marketing, the sales and the digital activities are really the ways for you to bring customers towards you. But quite often what I see is that people forget to do one of the other. And you wonder, well, I have a great brand. I have a great entity, but clients are not coming to me. Have you done any marketing? Have you done any sales? Have you done any digital activities? No, you need to do something about it. Or sometimes you have loads of leads, but you see people don't convert. So it means there's something wrong either with your strategy or with your identity. So really make sure that you do them in the right order. I wanted to give you the basics of what really will help you get a brand that really makes a big difference and really stay for as long as you want me to be. Okay, so let's get started. This is something that I've shared a number of times as well. And I love to explain really the journey of a brand with the customers. It has evolved over the decades and years. So I wanted to give you an example that everybody can relate. Everybody knows Nike. And Nike has always been very forward when it comes to brand evolution and what they've done. But they've also made some mistakes. And I'm going to show you that. The first one, when we started looking at the marketing and how advertising was done, it was very much about the price, really. Very much focused in terms of how to use the product. Because we're talking about products that were very new in the market. People wanted to understand, why do I need to wear a pair of trainers? What does it mean? From that point, if you look at the 70s to the 90s, people wanted choices. Think about the first era of when people were buying their first car. Everybody had exactly the same car. Now, everybody won their own personalization. That's really the era that really defined what they wanted to wear. But also, people didn't want to have one of one thing. They didn't want to have one dress. They really wanted to have more than one dress, dresses. And that's the same thing that Nike has applied to really showcase that no matter what activities you have, we have the trainer for you, trainers for you. What do you think happened? This is probably an era that really changes everything. Right in the box. What do you think happened? Tell me. I want to know. Okay, let me reveal. This is an era where Brand Mall kicks in because now, especially if you think about now, everything becomes a cryptic public.  That's how you damage your brand. And obviously, people don't want to buy trainers from kids who are made in poor countries. They didn't want that. So they had to change and be very, a bit more transparency. I would say complete transparency, let's be honest, but being more transparency in terms of how things were done. And that was super extremely important. So what followed is really if you heard. Tell me if you heard about Simon Sinek who talks a lot about the magic of what starts with your voice, the magic of something. Why are we facing the sentence? But you get the point. It was very much about positioning. Why are you doing it? So it was, if you look at the advertising campaign of Nike, you didn't even present the product. It was very much about pushing for greatness, finding your greatness, being the person that people want to be around and pushing yourself in the athlete within you. And that's really where they were. Now we are in the last phase of how brands communicate with their audience. Can somebody tell me, I'll write it in the box. What do you think we are right now? Have a guess. Give you a couple of seconds. Well, to be honest, you know it already. You know, we literally living into it. We are extremely connected more than ever. If you look at how people interact, you know, we couldn't even imagine not being online.  I've connected with amazing people on Twitter. That also only happened for the power of social media. So you have to look at how you are actually communicating and how you are behaving around your customer.  And that's really the goal that you want to have. You want to have people who have the same goals, the same niche, or even if you create sub niches, if you have different audiences, but then they get them to connect with one another. And that way they will never want to live. And that's what Nike has done for a number of, you know, their apps and also the things that personal trainers, get people to run, you know, people share their runs and so forth. There's a lot of things that are happening. So that's what I wanted to share with you. Really just like the foundation of what we're going to be talking about, but really getting to understand that. So go beyond the expected. That's the first thing I would tell you. And I love to that. Go beyond the expected. And I'm going to show you as well how you can do it and how companies have done it from during, how companies have done it even during COVID-19. Go beyond to support their ultimate goals. That's really the secret of beyond marketing. And I'm going to show you really how you can get to think like that. All right. Just so you know, what I'm sharing with you, it's a bit of a preview in terms of my book that I'm writing. Okay. It's the best I've been getting there, but you're going to love it. I'm excited. I'm excited. I'm super excited. So part of providing something better and convenient make you remarkable. I keep reading myself because it's so important. People really sometimes go over the surface and really don't understand the importance of really understanding what makes you remarkable. I remember listening this morning, actually, to one of the small talk, too many talk from Seth Goldin, and he talks about his company who does unmatchable, you know, unmatch socks and they make about 12 billion ton of that because they really understood exactly what I'm about the socks anymore. It was about the little girls who wanted to have something to say and want to be different. And that's really watching it in the same time. I'm going to show you more details of what I mean by that. So let's get into the subject. Are you ready? Yes? You ready? Okay. Because I'm ready. I'm ready. I'm excited. I'm ready again. So what is the correlation between this hairdresser and this group of people? Who seems to be having a great time of their life? I wish I was invisible, not expecting social distancing whatsoever. And they are drinking on this beautiful place around the beach and presuming somewhere in Miami or maybe somewhere in Spain and Barcelona. What is the correlation between those two photos? Can somebody guess and tell me what does a hairdresser has to do with this group of people on the other side? What do you think? What do you think it is? No? Okay. That's okay. Somebody give me a minute. I'm not going to say anyway. I'm going to leave until the end. Okay. Let's get into a small self-brand auditor by this hairdresser. So the first question I wanted to ask yourself is, what services can you get at the hair salon? I think it's pretty simple. If you come to the hair salon not to look, have a better hairstyle, there's something wrong. So really wash, pretty standard, wash treatment, cut and style. That's when you come to the hairdresser. You don't come, you also come for the chatting and gossiping or whatever. It's in you. I don't know, but when I go to the hairdresser, it's a day because we have so much to say every day, but people are like, how does he spend an hour all day in the salon? That's me. But again, that's a different experience. You don't have to do it like me. Second question is, what outcomes do your customers expect? You really think about if you were a hairdresser, what outcomes do your customer expect? So obviously come out with a great hairstyle. Come out with a great hairstyle, you come out looking rough, especially after COVID-19. And when you come out looking amazing afterwards, you want to be refreshed, it's brand new to me. Welcome to normal. I can take everything that I can. I can. Yes, you can. And I'm sure you can, no matter what. Question number three is, what is a common customer journey? So look back if you are running a hair salon, what it will look like. So I guess if we talked about, remember what we talked about, you buy that point, you have a great brand. So you would have been doing some marketing, you'd be doing some advertisement, all sorts of things to get people into the store, right? Then obviously when they come in, you know, if they need to book or work in, all of this, come to the salon and always get the head on. That's a really typical customer journey from a ring about your brand to actually sitting on your chair and doing something. The next question is, what are the issues her customers may be dealing with? What are the issues her customers may be dealing with? Just try to think about, from my point of view, like they want to get hairstyle, something is happening. They forget COVID-19, that's another matter, but I'm going to give you a couple of them to give you a sense of what it is about. So it could be a lack of time.  Sometimes it could be budgets.   Could be the fact that your preferred hairstylist is always unavailable, is always busy. You have to wait for a long time. So really, it's good to, you know, a lot of people don't enough, do you get themselves into the shoes of your customers and then you learn so much by not also never make assumptions. But I say like, if you have a conversation with your customers and say, oh, I haven't seen you in a long time, what happened? When you get to know that, oh, okay. When you start seeing some new information that will help you find new solutions for your customers so you can better serve them, be remarkable. You see, no follow-up assistance.  But if she didn't have something in place, you know, tell me like, hey, your next appointment is due. You're starting out to book your time. Probably more likely to come often. So really, I want you to list a couple of examples of what would be the issue, issues why your customers not coming as often or as frequently or stop coming even worse. Question number five, how can she deliver her service product differently? I think it's really hard when you have low differentiation for a commodity kind of base services, especially when it comes to hairstyling. And there's always a way to become a brand. But a lot of people really don't understand the power of having a business and the power of having a brand. Obviously, when you're brand, you start books.  That gives you the power to charge more for that. So which one do you want to be? I always ask people, which one do you want to be? Everybody wants to be Starbucks, yes? But for that, you need to ask yourself how exactly are you doing things differently? In that case, she can have a booking appointment. She's booking an app, should I say, a pampering experience.  You can get all these things obviously charged for if you want to. If you wanted to offer your people a glass of champagne, that's obviously something that you can use extra or a lot of charge. But obviously, the things, I always look at business as a personal relationship the reason why you fall in love with someone, it's not one of the big things. So the little things that they do on the regular that makes you want to stay with them. And the same thing, if you look at the relationship with a brand, it's exactly the same story. Six, what can she do to resolve customers' issues? Again, we're talking about mobile, air style. She can do that. You don't have time to come to me. I'll come to you. Or again, something like home hair styling kit with video tutorials. You can't afford to have me. I will create a kit for you. Just deliver to your house. And when you watch a video, do it to yourself. Pretty good service reminder. And I think, you know, the second option would have to be perfect during COVID-19. But with the hairdresser, that's what I would be doing. And we're biking on that. So service reminder. That's some of the examples that you can really look at listening to your issues from your customers and finding a solution. Question seven, what experience may she want to create in the mind of her customers? How? What is experience? Remember, we talk about experience a lot when it comes to branding. You know, you can be a coffee shop or you can be Starbucks. Think about the experience of getting to a Starbucks exactly the same no matter what you go to. Yes, they're very clear on that. In her case, it can be the Hollywood experience at home or at, you know, at the salon. No matter where you go, you still get that same Hollywood experience. Question number eight, how can she create this experience? I would say she can hire the best hairstylist of this celebrity stylist, video tutorials, if you kind of pay them every day, luxury salon design and pampering. So this is really what transport people. You know, again, as I said, what you do, people expect you to do it well. But everything around it, that's what really create reason why I say, well, you know, I understand why I'm paying $300 to go to this hairstylist. She's amazing and they're feeling, I feel like a princess. Well, I don't know if I'm doing this, but I'm doing it. Okay, so this is the assumption people make. Yes, when you come to marketing, you think, okay, this is where I need to stop. But when you think about beyond marketing, we could be further. Let me tell you why.  I'm going to read that again because it's super important.  Remember what I told you when you're in a relationship and this person is great with you and the reason why you fell in love with that person was for the little things that they thought that you didn't expect from them. It's the same thing for business. Always compare, I always compare love and business. Obviously, we understand, we know that. But, you know, except from that, it's the same thing, it's a bad relationship at the end of the day. Yes? So, ready to recognize this man? Who is this man? If you've never been to any fashion show, if you've never been to any fashion show, go back online and look for Karl Lager film because these shows were always phenomenal. And the reason why it was always phenomenal and that's why they always say, we must always surprise. This is the rule. So, when you came to the Karl Lager show, you didn't even come from the collection. You came from the entire experience. Even the models were having so much fun. The idea of being able to cut for Karl Lager film was something that you wanted to take on your books. Yes? So, really think about how you're always surprising your customer and take them beyond just what they expect from you. All right, let's move to the next slide. So, keep them interested. Yes. Keep adding value. Always focus on adding value. Always, always, always adding value.  This is exactly the magic. People say to me like, oh, I'm very glad you could recommend it for so many things at a time. It's because I really spend a lot of time having this relationship with my customers. I want them to win because when they win, first I can brag about it. And first I can actually say that what I'm doing works. It's not just about business because when they win and I know that they're trying to achieve something amazing for other people, it's important that we get this across. And that's really what makes a difference. And I really wanted to articulate that as much as I can. Really focus on listening. And again, people say, oh my gosh, I have a thousand and millions of customers. Again, you can do it on a smaller or bigger scale. Just having this conversation, delegate on how you want to do it on a different level.  All right. So go beyond the expected, I will bid this again and go beyond to support the ultimate goals. Okay, so I'm going to take you to the next day. This is your question. So remember this question, what benefits do her customer expect from her? What benefits do her customers expect from her? So visually, they come to a salon to leave the great hairstyle. If they came to look like a witch, unless it was Halloween, then there would be a certain issue here. So this is what I'm going to ask you. Is this enough to keep them buying from her? Please tell me in the box. Is this enough to keep them buying from her? What do you think? Is this enough? Let's ask the next question. This is my beyond question, go beyond marketing question. What are the ultimate goals of her clients? Remember that people, when you come to the salon, they actually don't come for a hairstyle. You may think, yeah, when do we come for them? Really think beyond that. That's really why the magic word is, why is really the reason why they come? You know, when you come, you can give you a lot of examples.  You come for something else. So let me give you some example to be respected. So when I look great, my hair style is great and I look dress. I have certain people who treat me in a certain way. Could be a reason to be attracted. I'm single. I'm ready to mingle. So therefore, you know, I have powerful hair, you know, for men or vice versa or whatever, you know, it's could be a way. Yes, could be fitter group, could be a fact that, you know, I want to be part of a certain society and I want people to feel that I should be, you know, I could be invited to certain places. So therefore, this is the way to look. I want to portray. We all want to belong to something. Yes. We, this is why social media is so powerful is because we have, we feel that this misty as human kinds, you know, it's and below post travel during COVID-19 because of that, I think we have decided to stay connected. Thank God for technology. Thank God for Zoom. Thank God for social media for all the platform that allows us to stay connected.  I need to feel that I'm being part of something. And like her, who come to the house and you can see that she actually ultimate goal is to feed a group, feed a group. And that's why the magic is when you understand what you, why your clients come to you specifically, what is the ultimate goes beyond just the work that you do, you know, anything that we do is part of the bigger picture. You know, I stay healthy. I want to do this. I choose, instead of drinking milk, I choose to have milk. This is not just about the milk, you know, it's a bigger picture behind that. It can be, I want to live until 100 years because that seems a bit long, but when it's back into the breeze to live that far away, but could be the ultimate goal. That's why you need to be able to grab and really find a way to really align your activities, your beyond marching activities to what they're trying to want, what they really want. So do you remember at the beginning when I asked you, what is the correlation between the hairdresser and this beautiful photo? This is what it was about. The idea that this young girl, she's like millennial, she's cool, she wants, she knows when she comes to this hairdresser, she's going to have access to this private event on a boat, which has happened every year. It's part of the journey. And you could that, you know, that tribe, that group, people want to be part of. This is really what it's about. You know, they want to feel like they're part of something. So we see it's, it wasn't even about the hair anymore. It was about something else. So really think about how Nike has always been advertising. When you look at the Nike campaign, do they actually show you trainers? They probably even show you trainers. They had this phase when they understand that when we have a vision, and that vision aligns with our customers, with the ultimate goals, we can go beyond that. We can provide something. We can create a group of people that will be faithful to us no matter what. I hope I'm giving you some great value information that you feel like, oh my gosh, I'm going to be thinking everything. And I really want you to feel like excited by that because there's so much that you can learn. Business is like love. Don't move too fast, but don't move too slow. Yes? So really find a way as well, when you have this attention of your customer, when it's starting to fall in love with you, how you're maintaining, we have a strong attention span. That's one thing, nothing we can do about it. You know, even if you think about relationship, we're short of time span, but you have to keep on bringing back flame into the world. So how are you doing that for yourself? Is it super important that we do this? Yes? As a brand strategist, I do all the time have fun because I'm looking to work with brands that I really love. And they always have some fantastic ideas and being part of that journey with them makes make it so exciting. And I really love it. And the reason why I'm doing this, we're nice. We didn't want you to feel like you aren't part of that journey with you and you can implement some of the things that I share and I do with my clients within your business as well. So let's look at the journey because the thing when you do look at BMX if they're like, listen, I'm at the start of my business. So I'm at the point where we don't think about going we go upstairs like night. We don't have that kind of budget. And I say, you know, I understand. I'm going to show you how you can do it face by face as you grow your business or even or you can even split your activities around different elements of a beyond marketing approach. So this is when your customer, you haven't built a relationship with your customer yet.  So always think about how much value you can provide. If you even think about, you know, when you want to get a good, I will say, right, if I'm a personal trainer, first thing I will do, I'll create a lot of videos, a lot of great tips people can take, but at the end of the day, people can learn themselves. People who are really committed to result were actually hired and say, Hey, I want to do this. So really what you want to do is to build awareness. Remember, you build this brand strategy phase where you are, where you're trying to really articulate what makes you unique. That's when you also build, you know, you also build why people should choose you, what makes you remarkable, but at the same time to say, I'm remarkable because of that, but also let me give you lots of great value because I know you're going to benefit from that. Yes. This is where you educate very important. You educate, educate, especially when people are not familiar with your brand or familiar with the type of services that you do. You know, I work a lot with technology companies and that's what I always tell them. You focus on the education piece because you are asking people to change their habit and by nature, we are creative habit and we don't like change. So don't go too fast. Take it easy. Okay. When you have secured that plan and say, okay, now I've decided to buy from you. You need to go further than that. You need to say, okay, now not only I'm going to do a great job, but I'm going to go beyond and provide you great services. You know, so say, for example, I'll give you an example to say, hey, I was supposed to give you a strategy or give you a strategy in three weeks and then you do it in two and a half weeks. Yes. It's about like, you know, great services, great customer service, great quality. You really care about the success. You really care about delivering a great result for them. Then that's magical. Then when you have that, your great customers are happy with your service is how you keep them involved in your journey, how you really tell them, tell people about their stories. You know, involve them in being part of your brand. I think now that people really underestimate the power of micro-influences, you know, whatever it is in B2B or B2C, you don't have to go to the Kim Kardashian because I wouldn't go there. I will go for the small ones. I really believe in buying to my brand and really put them forward and really say, hey, we want you this month to represent us because we're really proud about what you do. And I'm using people here, people who have much more trust in you than somebody that is your customer when it comes from your own mouth. So again, rewarding recognition is part as well of your journey. Again, that's why you really build that community and that's why you transform your customers into advocate. But remember, as anything in life, you know, everything goes into faces, your awareness and understanding, provide value, commitment, deliver yourself because if you don't actually do great, great service delivery when you're wasting your, wasting your best time at your time, and then advocacy and then community make them people that will be proud of staying with you forever. So you're looking at this, look at it this way. First phase is a creative discovery. Then you have great customer service excellence, as I mentioned before, and partnership and innovation. I'm going to show you some example in a minute so it makes more sense. I hope it makes sense for everybody. Give me a like. Give me a yes. It makes sense. By this. Yes. I'm here in the past. I'm going to be chatting with you. Launch.  As you see, as you get bigger, you will see that you, you focus on your bare maximum evolve.  But if you are a smaller business in trying to scale, you can probably spend more time in great quality services. So really evaluate where your business is. So you can do something. You can provide, you can get the best return on investment for yourself. Yes.  And you really think about how you are in your business and how you can really apply for different activities that have given you. All right. I'm going to talk about this photo. So I hope it's going to make you think differently about everything that you do. Really think about how you can do. So in the case, if I was a hairdresser, you can do a partnership with a hotel. For example, we feel that we have the same type of customers as you. Let's do this event together every year. When you bring cocktails, you bring like all sorts of brands around it. And that creates something that people will remember. Remember, what great brands do they create and experience the stories that you will remember for your life. It's not so much about what you do. It's about the memories that you create. It's the same thing as individuals. Again, when you talk about the example of Nike before, again, Nike, you know, don't really create their app. You know, they didn't have, this is created consistently. They've done that because they could have just been selling trainers, but they understood that the bigger, remember the ultimate cause of the customers as well was around, you know, building that being busy, the inner effort we knew. Let us give you and challenge yourself. Like you share your track, you share your road route, everybody will see how far you've gone. And then you have music in your air and all of these things. It works. It works, really. Really works. Google obviously done really, really well. You know, they started with just being a search engine and look at how far they've gone. Really understand I'm serving businesses. Yes. And trust me, you know, obviously look at how the situation, people who are on the cloud have a relentless have been people who have not had that have a struggle for COVID-19. When we're moving to, when moving to isolation, my team was not at all affected because we always been, I've always allowed my team to work from where they want and therefore that didn't impact us at all and was great. We're able to offer the great service that I can't expect it. I love this. This is during COVID-19. Give me some examples during COVID-19. This is pain books and I love what they've done.  You know, it doesn't have to be big, but people obviously, I have been a know by Zoom now. I mean, a lot of people like us knew of Zoom for a long time, but people are new to Zoom, but it's a great way to stay connected and show your creation and do something fun of your brand. You know, you can just, you can just be selling nail polish but they won't throw at that and that's what makes a difference. I'm not going to talk too much about Apple. We know they're great at this. But again, here again, innovation may be part of your company culture to keep your customer engaged. Look at this bottle. Magged Mark Jacobs with Coca-Cola. Great combination. You understand very clearly that supermodels don't drink, don't don't have sugar in the body. They want to say, you know, as slender as possible. So great combination is Coca-Cola likes. They could have chosen another brand which was this one for a very big, very specific purpose.  That's really going to keep you exciting. Again, I love this one. This was for Valentine's Day. It was Moon Pink card did a, did a collaboration of KFC. I thought it was very funny.  Really, really to that and make a lot of noise. It was really great. And everyone, this was a negative campaign for Burger King during the isolation time. And you can see what they've done here. It was really good. They showed you that you can't come to us, but we're going to give you exactly the step by step to get all the ingredients to get yourself to make yourself on your own Burger King burger. How cool is this? Again, a collaboration of Carrefour, a French supermarket and Uber. Remember where you started? Yes. Because that's really what needs to stay in touch. You know, when you think about going to be able to remember where you started because your vision was the reason your customers wanted it to you. So you think about brands like Darvus where I really showcased you in COVID-19 the reason that no matter why, you're still beautiful. Yes. The reason why is when Nike was really strong in terms of what they believe in terms of equality and again, something that's what people choose to buy from Nike still no matter what they believe in. Okay. So I want to finish it off with this and tell you that remember the good words as well of innovation must be part of your company culture to keep your customer engaged. Remember that. It's super key. Super, super, super key. Remember the good words as well? What was it going to be too soon? Remember the good words of Gallagher Field in a way you must always surprise. Yeah. So if you think one the last time you surprise your customer doing something amazing and you know, you had Favis Day. If you've done something for my Favis Day calling your customers your male customers and wishing them happy Favis Day was a great way to just build that bond you have with your audience, with your customers. All right. I hope you enjoyed my talk but I didn't want to leave you there. I wanted to give you more value. So I've created, you know, during COVID-19 I realized that not everybody can work with me because of distance, obviously, or sometimes in a different country. So I created my first brand coaching program. You can have access to that right now. So you just need three colors with the code.uk slash Flavilla. Take a screenshot if you want to and I've also reserved a number of limited brand assessments.  I hope you enjoy my session. I really enjoyed sharing this with you and I hope it's going to revolutionize where you do your business and get something create a brand that people love and build a brand that people love and get you where you want to be. I'm really excited to do this with you. So thank you so much. You can find me on all social media platforms, Instagram, LinkedIn, Twitter, where I'm very, very mavi. But you know what, that's me. I can't help it. Thank you so much for having me.


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