Now Bitcoin all that it really wants to be is a currency that is digital and Decentralized, okay, so you know what digital is. I don't need to explain that. What do they mean by decentralized? Bitcoin is not supposed to be run by any one person or company or group or anything else Okay, now that is actually a sort of difficult thing if you want a digital currency. Let's let's think about it So let's say that you had a digital currency that's just files on your computer Well, it's easy to just copy a file and send it to multiple people infinite money, right? That obviously doesn't work So if let's say PayPal wanted to create a digital currency that would also be easy Because everyone might have an account But if you want to ask someone how much money do I have? You know was this transaction this person sent me was that legitimate? You can just ask PayPal, right? Because they keep all the transactions. They are the arbiter of truth if they're managing the currency But how does Bitcoin? Manage to be digital, but still decentralized that is not having something like PayPal or some other company Controlling the whole game Here's how it works. It's it's blockchain technology, right? Well, actually, it's a little bit more than that So firstly a blockchain what that is it's actually just a list of all the Transactions ever in Bitcoin, okay, or in whatever cryptocurrency you're talking about It's called a blockchain because technically it's not just a list of transactions It's actually a list of transaction in Transactions in chunks and blocks usually of around 10 minutes or so of time that all these transactions are You know happen during And they are related those are called blocks and they're related to the blocks next to them that happened before and after By cryptographic hashes, okay, and that's called a chain, right a blockchain now This by itself doesn't really mean anything. Okay, so what now here's the interesting thing the Computers and the blockchain network in the Bitcoin network. They are made to do two things, right first They store all of the transactions that people put on to the Bitcoin network If you send someone money if someone sends money to you they store that in the blockchain Okay, that's number one number two. This is gonna sound weird, but this is the solution actually You make all of these computers perform extremely complex solve complete Extremely complex cryptographic puzzles. Why do you make them do that? Well? Now these puzzles they're not I don't mean in the sense like someone can look at the answer sheet and see if they're right But they're they're cryptographic puzzles that can be easily checked But they're you require lots of real live processing power to actually solve now. Why is this important? well, what ultimately determines What the true blockchain is is what has the most proof of work? That is where has the network solved the most cryptographic puzzles? Let me give you an example of this you can right now. You can download the Bitcoin blockchain Okay, on your own a computer. It's big, but you can download it. You can actually make changes to it Let's say you make a change that says I all in millions of Bitcoin. I'm gonna have go to my wallet, right? You could do that Okay, you go go in there and modify it And then you could host a node and try to get other people to accept your version of the blockchain that you've falsified, right? But how the Bitcoin network is set up is that the only blockchain that matters is the one with the most proof of work The one that has solved the most cryptographic puzzles all the other ones. They they don't exist. They don't matter Okay, this means if you wanted someone to actually pay attention to your blockchain your version of the blockchain You would have to perform real proof of work. You would have to have more processing power than everyone else on the planet Okay, so that would basically be impossible So Bitcoin because of this you can actually trust the blockchain that's out there that this is the real Transactions and that is not it's not something that's being managed by one party. It's something that I mean you could even manage you can download it yourself and You know that something you don't have to trust no one is going to manipulate. You don't need one party running the show Okay, so that's the basic Well, I should say what you know, why would anyone even do these cryptographic puzzles, right? Why would you put your computer into the network to participate in this? It's gonna waste your electricity well That's why it's called Bitcoin mining because how the Bitcoin network works is that if you solve You know if you're part of a party that solves these cryptographic puzzles you are rewarded an amount of Bitcoin for doing so So the network always progresses it always has more and more proof of work Meaning it's harder and harder for someone to come up with the processing power to falsify falsify the blockchain Now other cryptocurrencies Take this core idea of the blockchain and they'll add other stuff onto it So the second most popular cryptocurrency right now is what's called Ethereum. Ethereum became a real big thing in the last Cryptocurrency run. Here's what Ethereum does. Okay to add some stuff on well We have this big network of computers doing stuff, you know these cryptographic puzzles Let's have that also do something else. Let's have them You know run scripts, you know, let's say we have developers on the network that can You know write programs write, you know things that happen on the blockchain, right? You can interact with the blockchain Well, Ethereum what it adds is this additional scripting ability. You can you know have your own kind of Ethereum token I should say that has its own special functions and does this when that happens you can script the Ethereum blockchain and The people who put their computers into this Ethereum network They're actually rewarded ether For letting their computers be used for this purpose, right? So that's how Ethereum works Some I think technically that the currency itself is just called ether. Sometimes people call it Ethereum Even though I think the word Ethereum is really supposed to be reserved for the network as a whole and there are actually a lot of tokens based Based on Ethereum For example the basic attention token those of you who use Brave You're using one of these Ethereum tokens It's it's something that is scripted into the the browser functionality in Brave Or Chainlink is another popular token nowadays. It's sort of taking off You know it its goal is actually to integrate the scripting on the blockchain With scripting on the internet as a whole that is things on the blockchain can access things on the internet and vice versa That's the idea of Chainlink So this this is the idea of a blockchain though It's it's a computer network that originally it seems does something that's totally Useless in itself solves a bunch of cryptographic puzzles for nothing But because you get proof of work out of that you can actually have a decentralized currency and not just the decentralized currency But something that does Lots of other stuff aside from that. Okay, you can start scripting it. Okay. Anyway, that's Basics, I'll talk a little bit more about cryptocurrencies in another video, but that should help you understand


Good morning to CMC Lspressor, your daily news update out of the Frankfurt Office of CMC Markets. George Soros has came out with a dire warning about the consequences of UK saying goodbye to the EU. In an article in The Guardian, he says he wants to offer a clear set of facts based on the six decades of experience in financial markets to help voters understand the very real consequences of a vote to leave the EU, which has now materialized. He writes that the Brexit is a catastrophic scenario, making the disintegration of the EU practically irreversible. The consequences for the real economy will be comparable only to the financial crisis of 2007 and 2008. He continues to write, and tensions among member states have reached a breaking point not only over refugees, but also as a result of exceptional strains between creditor and debtor countries within the eurozone. He warns of a banking crisis, especially in Italy but in Europe as a whole, and this in turn could bring populist parties like the five-star movement in Italy to power as early as next year. Now many wonder if it was a good idea whatsoever to let the referendum pass with a simple majority of 50% plus one vote, or if it wouldn't have been a better idea to have an absolute majority. Now many questions arise like what will come after this political decision? Will there be a second referendum? Will Scotland try to vote itself out of this situation? How will the political landscape in UK look like in three months time? The political process to getting solutions together will be very important for giving markets a direction and show them their way out of this current uncertainty. Goldman Sachs expects there will be a UK recession coming, and the negative implications and volatility in global markets will force an extended pause in the rate hike plans of the Federal Reserve. This would actually be good for gold, which managed to close above $1,307, the price tag we have been talking about in this new show in the past videos, which means that the technical downturn since the year 2011 in the precious metal has been stopped. Alan Greenspan also was on the television saying that he thinks that the crash in equity markets on Friday and the implications the turmoil of the Brexit could have is worse than anything he has seen in his professional career. Greenspan thinks this has a corrosive effect that will not go away. Greenspan has in recent years become one of the loudest advocates of gold alongside billionaire such as Tokenmiller and Soros. It will be today, it will be very important how market trends will develop. The question is, has the buying and investor stepping in into the markets after the shocking opening in equity markets on Friday been the beginning of a lasting rebound or was it just a bearish retracement, a pure technical reaction to overnight losses? Over the weekend, everyone had at least some time to think about the situation and reassert it, so today we will get a truer look to what the trend now really is. Potentially, Friday's lows could already be that low but when we hear fund managers like those from BlackRock, they are very careful still and potentially they think that the DAX for example could drop by another 1,000 and 500 points ago as low as 8,000. So it seems that after a period of central bank intervention, we are having markets which are beginning to be heavily influenced by traditional politics. I feel that there will be no easy way out of the current uncertain situation created by the UK referendum. The Bank of International Settlements said on Sunday, the world faces a risky trinity of high debt, low productivity growth and twinkling firepower at the world's central banks. The BIS, an umbrella body for major central banks, said in its annual report that the clump economy was highly exposed even before Thursday's war by Britain to leave the EU. So it seems it cannot be any strength from the real economy building a foundation below current market values. On the contrary, there will be a period of uncertainty and adjustment coming, so once again central banks will be the last resort and the BIS communicated over the weekend that they, the central banks, are monitoring market functioning and stability and cooperate closely.


Paul, new drilling results already again. Where should we start? Well, I'll just give you a quick rundown, I guess, on what we accomplished in the last, I guess, since our last interview a few weeks ago. We continued our drilling program. We had a phenomenal success in terms of the last set of drill results. We drilled over almost 6,000 meters of drilling within five weeks. We have all of our assay results back, and I think overall the results were very, very, very good. Well, according to all my conclusions, they were absolutely outstanding. In addition to that, there was something about geochem results. Can you can you dumb that down for me? Because clearly I didn't understand, but my writers sent me some notes and they kept referencing the geochem. Sure. I mean, really what we did on the project, we have some very, very strong geochem anomalies. And just for those that maybe you're just turning in now, we've got, really, we have three zones that we're looking at at the moment. We have the Jagger zone, which again, we had some very, very good results on in our previous release, follows up with a number of good holes on that zone. Again, in the last little while here, we've essentially drilled that project over or that zone over about 1.6 kilometers in length. It remains open at depth. It remains open along strike in both directions. And we're getting, again, broad zones of gold mineralization. And within those, we're getting high grade zones where you're seeing, you know, nice, nice numbers in the sort of the 10 to 15 gram range. So very, very productive in terms of what we've done on the drilling program on the Jagger zone. We also, for the first time, drilled the road cut zone, which is sort of our original discovery zone on the on the casue gold project. And on that, again, we've drilled that over about 800 meters of strike length. We, again, have found a very prominent shear zone that is up to, again, I'm going to say, 10, 15 meters wide in places. And again, we're getting grades sort of over those kind of widths in the two to three gram range consistently in our drilling on that project as well. So again, very, very positive in terms of drilling on those two geochemical targets. And I think maybe what you're referring to is we've got some other strong geochem anomaly. So we went out there and did some soil sampling. And the soil sampling allows us to kind of understand where we think targets are within this environment of ours. And we've been very successful drilling geochem targets without having necessarily do trench results or do trenching and get results. And just in the last of a while, we released another zone called the Katie zone, which sits about between two and 400 meters west of the Jagger zone. And within that zone, we've got about 750 meters of strike length of very strong geochem anomaly. So when I say geochem anomalies, I'm talking about results up to 6,000 parts per billion gold in the soils, which is a very, very, very strong anomaly. And we're making plans right now to put roads in there to do a little bit of trenching on that, but mainly to do some drilling on that in the next round of drilling. And of course, you've had amazing progress in milestones since you listed earlier this year. Yeah, I mean, we listed in March after going through an RTO with with the company raised about almost $5 million on that RTO financing. Right now, we've still got over $2 million in the bank. And we took a bit of a break in the drilling, because again, we did a, you know, drilled so quickly, we're catching up with the logging and some of the data information that we're doing. And we're also gearing up with sort of understanding now we have a better sense of where the zones are, we have a better sense of what they look like in three dimensions. And so now we're planning for the next phase of drilling, which we anticipate being more diamond drilling than RC drilling, which was the first round. We can get a better sense on the geology and the structure that control the gold mineralization within our target zones. Well, your CEO had mentioned that you were planning on doing 8,000 meters of drilling this year. And the most recent results were close to 6,000. Have you hit your target already? Well, we did, but we always talked about having a bit of a pause in our program. So we actually drilled about 2,000 meters more than we intended to drill. Again, I think because we had so much success with the results that we were getting in. And now I think we just want to be prudent with how we spend our money going forward. And again, that's the switch to the diamond drill. We have to do a little bit of road work. We're doing some road building and some platform construction at the moment in areas that we weren't able to get into previously. But that's going to allow us to go back in and really fill some of these gaps. So we have, like in the Katie zone, sorry, the road cut zone, for instance, we've got about a 400 meter gap between our north northernly hole and our southernly holes. So we want to fill that gap. And so we're just doing that road work now to make sure we have access and can be prudent with how we spend our money on the project. Well, I think you've just answered what we should anticipate in the upcoming quarter. But would you like to add anything?  We'll be happy to host any calls with anybody if they're interested in contacting us. But we're very excited. We think we've got a great opportunity here. And we're looking forward to the next phase of drilling, which again, yeah, hopefully happens before the year end. And for more information, as Paul just mentioned, please go to the following website. Thank you, Paul. Thank you, Tracy. Have a good weekend.


So, I'd like to thank the organizers for inviting me to come out and give this talk. I think we have some really exciting data tying P53 mutation to heterozygous loss of 3P chromosome lumbarum. So, really briefly, head and neck cancer represents about a half a million new cases a year, but its incidence is increasing due to risk factors such as HPV infection and alcohol and tobacco use. So, we're starting to understand a little bit of the molecular basis of the disease. Outcomes still aren't very good with limited targeted therapies and only about 40 percent five-year survival. So, this study kind of started with that aim to really gain a better understanding of the disease. It's spurred on by our clinical collaborators. And from the methods side, we were really looking for ways to develop new methods to integrate data across platforms and ultimately to try and isolate genetic interactions from a cancer cohort. So, I'm going to go pretty quickly through this to try and stay in time, but feel free to find me at my poster tomorrow. I can go into more of the details. We've tried to make this analysis as transparent as possible, so the whole reproducible pipeline that will be available online, everything from downloading the data to a generation of figures and statistics as soon as this paper reaches publication. So, this head and neck cohort is very diverse and to try and homogenize it for the kind of analysis we're doing. We limited our patients to those under 85, and for the majority of the analysis, we're only looking at patients that don't have presence of HPV. So, the study design, again, I'm going to go pretty quickly, but feel free to find me at my poster. We started out kind of top down on by screen, and we wanted to try and isolate, you know, one of the core sort of candidate biomarkers that we can find in this dataset. And so, this included frequently mutated genes, differentially expressed mRNA and microRNA, and kind of recurrently altered copy number events, as well as clinical variables. So, after identifying these events, we just ran a basic screen to try and find markers that correlated with patient outcomes, and we identified about 60 of these. And then kind of, we went another step to finally look for associations among pairs of these prognostic biomarkers. And so, as you can see here, P53 is mutated in about 200 of these patients. We have heterozygous loss of the 3-P arm and another in 200 patients as well. And if you look at the overlap of these two patients, this occurs in about 70 percent of our patient cohort, and this is much higher than you would expect by the marginal probabilities. And so, at this point, we decided that this was kind of a good interaction to go after, because we know that had in the cancer, P53 has well been understood as a kind of prognostic biomarker, as well as an indicator of, you know, aggressive disease in this tissue. But what hasn't been known is that this 3-P deletion is very commonly co-occurring with us, and this happens in 70 percent of this patient cohort. So, one of the really nice things about TCGA is, while we were undergoing this study, another, you know, another set of patients were sequenced. And so, we were able to, you know, train our, find our associations in this discovery cohort, but then validate them in 111, and now I think it's up to 170 new recent TCGA patients, and indeed we see actually even higher effect size within this validation cohort of this co-occurrence. So, we implicated each of these genes based on their association with prognosis. So, the next question we asked is, you know, what's going on? Is the prognostic effect additive between the two, or do we see some sort of interaction? And indeed, while there is a small effect of each individually, the majority of the prognostic effect is mediated by the patients that have both of these events together, such that P53 mutant patients that don't have the deletion have actually pretty decent outcomes with respect to this cohort. And so, this was an interesting finding. Unfortunately, our TCGA cohort doesn't have updated clinical follow-up for these recent samples, but we were able, we were able to collaborate with Jen Grandis and Aguilof at University of Pittsburgh. And this is kind of one of the early exome sequencing studies that was published in 2011, and since then they've kept really good clinical follow-up for these patients, and we were able to recapitulate this finding that within these P53 mutations, the addition of the 3P loss does confer a worse prognosis. So I'm sure a lot of you are thinking right now that really what we're seeing is this link between P53 mutation and chromosome listability that's been described very often, and this is what we thought originally too, but when we test for the co-occurrence, we see that the co-occurrence of P53 with the 3P loss is much more frequent than any other chromosomal alterations, including alterations that are more highly deleted or amplified in the cohort. In addition, we kind of did this experiment to construct a very simple multivariate model. And so what we can see here, these are the hazard ratios in a multivariate model with these two, with the 3P loss in a general chromosomal instability variable. And what we can see is that when you take 3P into account, there is no additional effect of chromosomal instability. This result recapitulates in P53 mutated patients, but when we look at the wild type patients, we see kind of a reversal of this trend. So the kind of prognostic trend of 3P is actually a general trend with chromosomal stability, so there's no additional effect of 3P in these patients. And this kind of gives us further evidence for an interaction effect when we look at these events with respect to prognosis. So far, we've only been looking at these HPV positive patients, but we know that HPV negative patients, I'm sorry, but we know that part of the mechanism of action of HPV is that it integrates into the host genome, and the E6 viral protein binds P53, leading to its degradation. So then we tested what is there an effect of 3P in these HPV positive patients, which we know have P53 inactivated. And indeed, we do see a relatively large prognostic effect in our cohort of HPV positive patients. So another question we asked is we've done this analysis and had a neck cancer so far, but we know that a lot of patients have P53 mutation, and a lot of patients have this loss to this, this heterozygous loss to the chromosome alarm. So could we generalize these results? And for this, we did a pan-cancer survival analysis. And off the bat, you can see that the survival occurs for these different tissues are very heterogeneous. So to try and homogenize a little bit, we only looked at non-matostatic patients. We didn't look at patients such as glial blastoma, which had very poor outcomes for thyroid cancer, prostate cancer, which had very good outcomes. And indeed, when we plug it into this patient, this cohort of about 4,000 patients, we do see a clear effect of the combination of these events versus each individually. And this holds, even in a multivariate model, including tissue types, stage and age. So we think that there might be a broader, this could be a broader signal, at least within subsets of other tissues. So we've kind of established this combination of events and having that cancer. And so the next question we ask is, given this clear subtyping, can we further stratify the patient cohort? So for this, we repeated our screen. So we, from feature construction to this prognostic screen. And we see that amongst this poorly performing group, these patients with the combination of events, the presence of this microRNA, MIR548K, leads to even worse prognosis within those patients. So this microRNA is very interesting. So it's not expressed in normal tissue, and it is induced in at least a fraction of tumors. And this is how it got characterized as sort of a candidate biomarker. It's located at a focal copy number amplification and the expression trends with the copy number gains. But when we look at the prognostic effect, it segregates only with expression. So patients that have the amplification but don't have expression. So that would be these patients down here. They actually are in the well-performing group. And so while we were working on this, we got really excited because another group working in esophageal squamous cancer recently implicated this gene from a similar unbiased screen. And they did some really nice functional work in cell line showing that this does indeed have oncogenic potential. This paper was published in Nature I think two weeks ago and it's a really good read. So we think that this microRNA could have broader implications for at least a variety of squamous cell carcinomas. So finally, we've talked a lot about these patients with this combination of events, but there are about 72 patients that don't have these events going on that have relatively good outcomes. So can we look into those patients and see what's going on with them? And so for this, we conducted a secondary association screen. We didn't really have enough data to look at prognosis, but we can look for events that are specific to these 72 patients. And indeed, we do find that these patients are rich for caspase-8 mutations, which we know have a role in apoptosis, as well as RAS signaling pathway mutations, including a number of atrascana function mutations. And again, these results validate in the recent TCGA patient cohorts with even a larger effect size. So in conclusion, we've shown that P53 mutation is frequently co-occurring with 3P loss in the head and neck cohort. This leads to worse prognosis. And we show that in a couple of different cohorts, as well as a pancancer cohort of about 4,000 patients. Amongst these patients, we find that the expression of MyR548K leads to worse prognosis. While in the absence of this kind of common driver event, we see other pathways that may be important drivers in this tissue. So with that, I'd like to acknowledge this was really a team effort. We had a lot of clinical collaborators that, you know, a lot of people contributed good insight, including Scott, Litman, Quinn, Wen, Ezra, Cone, and Ryan Orozco. Jen, Grannis, and Ed Nugiloff who contributed the validation cohort, Neil Hayes really helped us get through this TCGA data and understand the inner workings. This is the whole Idaker lab and specifically the cancer team each contributed to this project. So, Sal Shari, JP Chen, Matan, Hoffry, Hanna Carter, and Trey. So with that, I'll take questions. We have time for questions. Rachel? I'm wondering if you looked at the difference between disruptive mutation and P53 and non-disruptive. Yeah, so we actually, we did, and what we find is that while disruptive mutations did have worse prognosis, the non-disruptive was significantly different from wild type as well. And so we weren't able to get down to that granularity into this pipeline. And we really did try and make this an unbiased screen. So injecting that kind of prior information that you have for P53 kind of gives it an unfair advantage against all the other it's significantly mutated genes. You have some parity in your one of the slides. Can you elaborate on, do you see this in lung squamous cancer or? So there's not a lot of data for lung squamous. We do see it in lung adeno. We think that there's an effect. And in the pancancer analysis, we see small effects in a large number of cancers. So it's really hard to pull out exactly where we see the effect in the pancancer context. I had a question to follow up on Rachel's actually really quick. How did you define when you did the check on P53 damaging versus non-damaging? How do you define those classes? So we ran a few analyses on this. We looked at different functional classification. So we looked at truncating mutations to the binding domains. And there's been some published work that have built sort of a classifier as disruptive mutations. So these would be mutations to the binding domains that kind of have polarity change or something like that, or truncating mutations. And so we did that as well. Well, that does add a small amount of information that would induce too many false negatives into the analysis. I had one other question. Did you guys do the reverse take 3P loss and look for other mutants that also interact with 3P loss events as far as their prediction of survival? Besides the HPV cases. Oh yeah. So by far the strongest signal in this cohort is this interaction of P53 and 3P. And generally anything else, any other correlations we can find can be explained away by this interaction. So it's kind of such a big, it's kind of the elephant in the room. And so anything else? Samples to check other. Yeah, yeah, to really get any further, it's pretty hard to overcome this relatively large signal. Did you try to go after specific genes on 3P? I mean, put in a different way, do you have an idea of what are the genes individually participating in this cooperation? Yeah, so this is, we would love to do this, but in general we see kind of, most patients have a full or the majority of the arm lost. And we don't really see peaks. There is a slightly higher fraction that have lost at a fragile site at 3P14. But we can't really break it down any further than that. Great, let's thank Andrew one more time and all the speakers for the session that rounds us up. Matt, Matt had an announcement I think before we adjourn, so let's wait for Matt. All right, so in addition to thanking the speakers, I just want to thank the session chairs, Han Liang this morning and Josh for this afternoon for a great leadership of the sessions. And then two announcements. First, the workshops begin at four o'clock. They're all in the schedule packet and they're running twice, both at four o'clock and five o'clock. And the second announcement, there are several cancer type analysis working groups that will be this evening. If you've registered for one of those working groups, Margie Sheth was saying that everyone should meet in the cafeteria at 545 and she will direct you to the rooms for each of those. And that's all, yeah, we're adjourned, yeah.


Thank you for joining us today. It's Jessica here with Cointelegraph and today I'm joined by Hyun Lee, founder of Crescent. Hyun has a background in mathematics with over 10 years of experience in risk management, traditional finance and DeFi, market making and derivatives training. Besides Crescent, he also managed such blockchain projects like Validator and R&D Team, B Harvest, leading research and development on Cosmos SDK and DeFi. Hello, Hyun, and welcome to Cointelegraph Live. How are you today? Hello, thank you for inviting. Great today. Absolutely, awesome. Well, we're glad to have you here. And today we'll talk about the Crescent Network in detail about its decentralized exchange that works on an innovative hybrid model and the current DeFi landscape within the Cosmos ecosystem. I'm really excited to be here with Hyun and learn more about the Crescent Network. But first, here's a quick video introducing the Crescent Network. Before we get started, I just want to remind our audience to please send us your questions in the chat and make sure to like the video and subscribe to the channel. Our AMA session today is structured a little bit different. Today, we will frame our AMA questions in the form of a quiz with our guest, Hyun choosing at random any theme and question. Hyun, you can skip any question from the board if you'd like. As always, this AMA will be interactive. Audience, please make sure to share your questions in the chat and these will be randomly added to our board for Hyun to select from the category questions from the audience. So let's begin. Hyun, which theme and question would you like to start with? So let's start with Crescent Story question number one. Perfect. Hyun, what is the Crescent Network and what sets it apart from other decentralized exchanges? Yes. So there are lots of different advantages of decentralized exchange compared to centralized exchange. So in the future, there will be a very new norm for any trading assets to be traded on decentralized exchange and see centralized exchange. And within decentralized exchange, we have specific characteristics which will be, first of all, a hybrid decks. So all the book was like, has been a great tool for traders to use and it has a lot of advantage, but most of all it provides like maximum freedom for traders to trade what they want and express their order and trading intention. So older book is a very good functionality and AMM is created from blockchain context, which has another advantages. So there's a strong reason for us to have both of them because it works better in different situations. So we take both advantage within different situations. So we provide both functionality at the same time. So Market Maker and liquidity provider will provide liquidity at the same time so that they can support each other. And the other functionality will be concentrated liquidity which will also maximize capital efficiency for liquidity provider and also manage LP feature will be launched soon so that it can be providing user for passive LP investment experience. Wonderful. Well, that's very informative. And why is concentrated liquidity so important? Yeah, because basic liquidity will provide liquidity from price zero to infinity. And that's very not capital efficient because most of the price for each trading pair will be volatile within certain price range. And especially for a very stable pair with very similar value then the price range will be very narrow. So it will be better for users to choose their own range of price so that they can provide more concentrated liquidity so that they can use this liquidity provider without less capital needed so that they can achieve this capital efficiency for them. Wow, amazing. Well, let's keep it moving. What's the next category, Young? So maybe next will be a little bit more personal with question number one. Okay, let's go a little bit more personal question one. What inspired you to get into finance and then web three? Yeah, so I have been working for 10 years within Treadfy industry as market maker, arbitrator and risk management especially dealing with derivatives. So I was exposed to all these traditional finance industry power game, high frequency trading, institutional advantages and so on. So I felt a lot of like having a tilted ground for trading experience. So this unfairness and like hardness of this power game within financial institution did not allow us to create a very innovative and fair marketplace for ordinary users. So I now believe that the blockchain technology allows a trustless and transparent environment for financial services without relying on organizations or like big institution service providers so that we can build this independent and fair marketplace. So also cryptocurrency tokenomics allow completely new approach on building user community and its ecosystem without traditional business approach which is very conservative. So it is another way for us to create very unique and self-motivated marketplace and ecosystem also like with very enthusiastic community within. So I was really fascinated by this brilliant minds in blockchain industry to disrupt and innovate current financial service area. So I decided to like spend my less of my life building this stuff. Amazing. And for those who are in traditional finance who are kind of intrigued by this new decentralized financial industry that we're basically building that you're building, what recommendations would you have as far as like the transition? Did you find the transition easy? Is it something that's doable? I know there's a lot of hesitation in the world and so like what would be your word advice to those individuals who are potentially in the same shoe you were in years ago where you were working in a traditional financial sector and then very intrigued by this new world of web three that we're building. Yeah, so in web three everything is different. It's not only about technology but also all this like different ecosystem, different game theory, different participants. So make sure that most of your assumption will be different in web three. And there are lots of also risk around just using new DeFi and web three applications. So make sure that you have all this studied and researched each application you are using and please be safe using this. And I hope there should be like more stable environment for web three and DeFi ecosystem so that users can trust better and they can use the service without risk happening from each like bug or exploitation, rock pool. These are really horrible thing in DeFi and I believe that there will be better infrastructure and ecosystem where this can be prevented strongly. So that is my advice. Amazing and hopefully that's what you're working on, correct? So let's go on to our question board and select our next category. So next one, another question story, question three. Okay, another question story, question three. Current challenges on DeX and DeFi in general and how Crescent helps in overcoming those challenges. So what are the current challenges that you're facing and how are you overcoming them? Yeah, so user experience is much better in centralized exchange than decentralized exchange because of this context within blockchain technology. Still the blockchain technology is very early. It's very in baby phase. It should be developed improved over time very significantly over five to 10 years but still it's very early. So it's very slow and unstable. And also the experience, even though the underlying technology is web three, still the user experience locked in web two experience because every protocol is providing its own front end which is not integrated but scattered around independent protocols. And also there's not, because of this aggregation of experience is very hard in web two kind of front end experience. Passive investment tools are lacking right now. So this is really difficult for users to reach out because every independent protocols are providing independent utilities. So I think there should be a future where the technology will be improved over time for better UX and also there should be like very integrated utility and UI for users so that you don't need to like visit like tens of different websites for each protocol. Hyeong, we know that the user experience is really important. Are there any things that like the user should be looking for when they're deciding on which exchanges to work with or to invest with and things like that? Do you have any recommendation for users who are trying to maximize their experience and portfolio exposure? So I believe that you should have like right strategy for how to invest your portfolio. So I believe there should be like two different ways like stay within like large cap and very safe choices but also you can adventure with very small cap and alpha project. But I believe that within this blockchain context statistically it's better for you to have portfolio diversified within more on small caps than big large cap because in high volatility context it gives better advantage to upside apart than having large cap and destroyed its capital. So I believe that if you can study well and choose the right projects then I think small cap diversification will be benefiting you. Amazing. Well, moving on, let's select from our next category. So next one will be maybe questions from the audience. Question number four. Okay, audience, let's go with question four. How does Crescent contribute to Cosmos as a public infrastructure? Yeah, we are strong believer of public goods in blockchain area. So we always believe that it should be working as public goods rather than like selfish each protocol pursuing its capital earning. So I believe that Crescent vision is lying on becoming public goods for Cosmos liquidity. So to achieve that our philosophy is first providing as many as choices we can for the users. So there are lots of new project coming into Cosmos and if we are selfish each other for Crescent development then we want to maybe like selectively choose some projects which will benefit Crescent itself. But I believe that the responsibility of DAX in Cosmos is to provide as many choice as we can for users. So we are very open to any kind of partnership with newcomers in Cosmos like without who are who's friend or not, especially if we're not related to Cosmos inner circle. So we believe that all these newcomers will be the future of Cosmos ecosystem. We want to introduce them all to you. And also we are building bootstrap feature for discovering new projects and ideas. So we want to become the center of center community of this rapidly expanding Cosmos ecosystem to discuss and discover new projects in Cosmos and also provide its investment opportunities. So that's how we become public goods for Cosmos to provide as many options as we can and becoming community center community for this discovery process. Can you share a bit more about like your values and how these values align with the Cosmo network and why you decided to build on Cosmos? Yeah, so Cosmos is all about decentralization and community. So I like very like this characteristic about people and not becoming too powerful for each participants but having like decentralized power within the ecosystem because decentralization is the core philosophy of blockchain itself. So I value this much because that is the reason why I invest my most of the years within blockchain on Cosmos because I believe in this philosophy. So I believe that in the far future, Cosmos will have much bigger ecosystem, very inclusive ecosystem for other blockchain to have its own chain, own in sovereignty and connection each other. So this will be the ultimate end game for blockchain. Wonderful, well, that sounds amazing. Moving on to our next category, let's put up the board. Okay. So maybe another Crescent story, question five. Another Crescent story, question five. Can you tell us more about the measures in place to prevent fraud and manipulation on your platform? Yeah, so as I shared before, our team's biggest concern is about fairness because it is not kept within traditional finance and we are here to fix that. So fairness is one of the most important value we are achieving right now. So one of the way for us to have this fairness within Crescent will be batch execution. So batch execution means all your orders within a block will be coming together in a blockchain and then this will not have any time prioritization. So every order we have from different users will be aggregated in a block and then these will be batched simultaneously at the same time so that no order will be prioritized over others. So this is a very unique functionality and it's not like Ethereum network or other contract-based blockchain or most of the Cosmos blockchain also. They're using sequential execution but batch execution is very unique way to have this for fairness. And also we are going to prevent validators block manipulation by publicly monitoring system for observing divergence of proposed blocks from each validator so that we can measure probability of manipulation. So validator business is more about reputation and they are at risk of reputation when they manipulate blocks because these malicious validators will not get enough delegation from user if they are believed to be a manipulator in the blockchain. So I believe that they have enough incentive to keep not manipulating and doing the fair validator responsibility. So we are going to provide this like statistics for public so that they can decide whether these validators are manipulating or not. So I believe in this kind of mechanism to have public knowing these statistics and decide by public. Well, thank you, Hyun. I know transparency in the blockchain crypto space is very important, especially in light of everything that we've seen this past year. So I know the community will welcome such transparencies from the Crescent network. Moving on, let's go back to our board to select the next question. So in simple terms, question three. Question three in simple terms. All right, Hyun, tell me more about your plans to develop Crescent network for the next couple years. Yeah, so we launched our mainnet April last year. So it has been a little bit less one year. So we have been developed different features and we are going to continue our innovation with different categories of improvement. So first of all, user-friendly UX. So we are developing multi-hop swap so that for any token pair, you can swap with just one click and one signature with maximum convenience. And also temporarily no signing feature for order book because when you use centralized exchange, there will be no signing. But in decentralized exchange, you need to sign every transaction you are sending. But because we are fully decentralized order book, when you place limit order every time you need to sign, but we are going to provide temporarily no signing feature for convenience. And also because of this web 2 experience from DeFi space locking users within Frontend UI, there should be better DEX aggregator in Cosmos ecosystem. So that users can find best DEX to swap at that time for given token pair so that they can get the cheapest liquidity in Cosmos. So I believe this will be another important roadmap for us. And also for scalability, Cosmos SDK is not really good at parallel computing but we are going to improve this so that we can maximum utilize parallel computing for maximum scalability so that we can prepare a mass adoption phase of next cycle of blockchain with millions of users coming. And also we want to improve Tenderman Core because Tenderman is steady, not very improving at its performance. For several years, even though other consensus algorithms are like quickly innovating. So we believe that our responsibility to improve Tenderman Core better so that it can have more lower latency and more TX capacity. And also a shorter block time and refactoring of liquidity module is a scalability issue. And also new features like managed LP, LP collateralized lending and Cosmos and adoption and interestingly, derivative market end of this year. And also for business development, we are very caring with growing community and more exposure and information towards community. So we are caring more about community so we'll be investing more research for this too. Amazing. Well, it sounds like the community can expect an enhancement of user experience. We'll see some scalability within the network as well as accelerated partnerships within the Cosmo ecosystem and as well potentially accelerated listing and incentivizing new tokens and so forth. Sounds like you have a lot planned and we're excited to see what happens as the year unfolds. But let's move on to our next question. So maybe another personal question, a little bit more personal with question four. Okay, a little bit more personal with question four. Ooh, this is exciting. Explain your tweet. So in this suite you said, I know that Web3 Finance is for innovations but it's very surprising that a lot of DeFi and crypto are designed with ignorance of the most basic traditional finance 101. DeFi is also finance and those shockingly lacking basic trade-fi common sense brings unbelievable catastrophe to the ecosystem. Can you explain a little bit more what you were referring to, what you're talking about? I know we've seen a lot in this past year so maybe dive more in depth into what this tweet actually meant for you. Yeah, so I really believe in this new technology and culture within blockchain ecosystem and all these smart people working for creating new functionality and innovation within the space but still in financial application layer even though innovation is very important there should be also a lot of things where risk management matters. So like most of the traditional financial institution they have like very heavy department with a lot of people caring about risk management for its institution and also for its users and it is really important for regulators to have that too for very reasonable reasons. But in this industry everything is about innovation and risk management is less emphasized within this ecosystem and all this risk is upon users. So there are like selfish developers and leaders who are not caring more about risk management for the users and this lacking of like basic experience knowledge and philosophy to care about its users it results in catastrophic events. So there are lots of defy accident within the space with very simple ignorance of knowledge or intention to protect users. So I was really very disappointed and like I said about the culture where these developers are not caring much about financial risk for the users. Yes, absolutely. And we saw what happens when the developer doesn't take the user into consideration this past year. Well, Hyeong, it looks like we have time for one final question. So let's go ahead and pick a question from the board. Another maybe a little bit more personal with question three. A little more personal with question three. The current problem of defy web three that bothers you the most and ways to solve it aside from the Crescent Network solutions. What are some of these problems and how do you think we could solve them? Yeah, so it is very difficult for us to like strongly suggest defy to be used by ordinary people without like context or knowledge within web three environment. This is, we can say that defy is hard. It's complex and not very secure at some point. And there are not many teams who can build a secure code base for users and they don't have enough willingness to do that too. So it needs a lot of testing and simulation before each software upgrade process and code should be well designed so that anyone can easily read and review. There are lots of conditions for the program to be used for mass people. So our team has put this value as priority for our development process for more than five years. And now it is our philosophy and our lifestyle now. So designing the viable ecosystem for defy community requires knowledge and experience and our team is composed of great thinkers with rich knowledge and experience from traditional finance and mathematics to design the right economic mechanism for defy. So I believe that these difficulties for users should be solved well so that users can come into defy and use it without any risk. So maybe it'll be nice for someone to create a modular defy framework maybe which provides necessary financial core functionalities and related ecosystem for defy developers to share its modules and infrastructure then everything will be much more optimized and secure and seamless. So maybe someone will build that. Absolutely. Well, if not, we look forward to seeing it built on the Crescent Network in the near future. Kyung, it's been an absolute pleasure having you here on the show today. We've learned so much about the Crescent Network, your philosophy and what you're doing to help improve the space. Before we sign off, I'm sure that the audience would like to know how they can get in touch with you and how they can reach out to the team if they have any questions. So in that, can you share what's the best way to get in touch with you or connect to your community so that our audience can continue to learn more about what's happening in the Crescent Network? Yeah, so if you visit Crescent.network, then you will see our homepage with different links. So we have like telegram channel, but most importantly, maybe Discord is most active within our ecosystem. So you can come here, say hello and do upload any question you have. Then we'll be very happy to answer and interact with you guys. So very welcome to Crescent Network. Perfect. Well, Kyung, it's been a real pleasure. I just wanna say thank you again for joining us today for the AMA and thank you for our audience for being interactive and sending along your questions. I just want to remind everyone to please subscribe to Cointelegraph's YouTube channel. We do AMAs like this quite frequently. Thank you again, Kyung and thanks to our audience. We'll see you next time. Yeah, thank you for the time and opportunity.


into business? Yeah, I had no intention at all to run my own business. Actually, I quit a graduate assistant position because there was just no joy in that gym and I moved across the country during COVID and got a job as a trainer for a company called Point Guard College. They had just opened up their first ever onsite facility in Phoenix, Arizona. And so I kind of just kicked in the door and I was like, here I am, you can hire me or not. And they hired me. So I got a lot of incredible reps and in coaching and learning how to be a good trainer and a good coach through PGC. And that was supposed to be a three year gig. And then around one and a half or so years they had to close the doors. Just the business there wasn't working out. And so I can remember sitting on my porch at 11 o'clock at night and it was like 111 degrees outside in Phoenix, Arizona and shoot or shoot, it just kind of clicked. And that night I stayed up till like 3 a.m. I got on Canva and I made my first logo and the shooter shoot like staple design and I put it on a t-shirt and I created a campaign for a t-shirt and all of the donate, I used all of the proceeds and I gave them all to the Women's Sports Foundation. And that was like how I was gonna build this thing. It wasn't really even gonna be, like I was a shooting coach already but like it wasn't really even gonna be me making it my business as a shooting coach. It was gonna be more of a brand that I was able to like do philanthropy with. And then it just slowly but surely it kind of happened organically when I found out PGC was closing their doors. I found out, you know, I thought it was just talking about on myself and here we are. That's good, congrats. So talk to us a little bit. So what went through your head? Because obviously you just received some really bad news and how did you suddenly go, okay, from bad news to something positive? Cause normally what people do is they're like, they'll dwell on it for a long time and they'll start feeling guilty about like, sorry for themselves.  Why did you say, do you know what? I need to start something. You know, I think I think I like gave myself a little bit of time to mourn like in between the moment when I quit my job as a GA and then did this already. It was like that experience was so hard for me that it was just like you keep it moving. And you know, we've all gone through hard things. We've all like, we've all been through it and I've just gotten lucky I think in that I've from a very young age managed to like find resilience. And you know, we don't know where resilience comes from. We've studied it. We don't know, oh, or am I cutting out? No, no, you're good. Okay. Yeah, we've studied it. We don't know where.  But I've seen it happen. I've seen it work for me over and over and over again like when hard things happen, like I cry and I freak out over it for a little while and then I keep it moving. And that has tended to work thus far. So that's all we have. Awesome, good. So tell us a little bit about your business then. What does your company specialize in? So I'm a shooting coach. So technical pieces of shooting from footprint to motion, all of those very like nerdy analytical science movement things and the mindset piece of course, the way we schedule feedback, the way we add constraints to different training, the way we have them think differently. Let's focus on something different so we can train holistically this one single skill. So there's that piece and then there's the, so my tagline is shot development and thought development. So the other piece is teaching young people, teaching all people just how, like how to have the audacity of self-belief, which is kind of a cheesy thing to just say out loud. But yeah, that's my why is I have very good friends and people I very much care about who haven't been able to find that little piece of going through something hard and learning to keep going and this feels like a good why. Cool, like that. So what ages do you specialize with? I'm sorry? What ages do you coach specializing? Yeah, anywhere from youth to WNBA. My WNBA client, she just sent me a text message today about her stats right now that she's playing in Turkey. She's shooting 74% from the three-point line. That's bananas, like who does that? Yeah, so and then I have my littles who like last night I watched a high school game of a team I worked with and I've got a little seventh grader in Utah who's just a little bucket and it's just, you know, so it's not really limited to one age group but it's very much based in mentorship and like the bigger picture of it all. Yeah, like that. So talk to us a bit about the differences between coaching like younger players and you know, girls at a higher level. Yeah, well it's different in I think two ways. One, yet the age difference and then differences in gender as well. You know, coaching men is definitely different. I mean, there's a different approach needed than coaching women. But with the younger women to the older women, it's really not that different to be honest with you. I mean, obviously you use different language. You take things at a different, you take a different angle and training a kid it's gotta be a little bit more fun, right? Whereas an adult athlete can have more focused, you know, conversations and things like that. But it's really not that different across the board. Because that's the thing we all have in common, I think is that just wanting to be great, like wanting to keep going, wanting to overcome. So it's the curriculum on that piece stays the same and with shooting as well. Anybody can be a great shooter, no matter size or shape or whatever. It just depends on how far we're shooting from what kinds of shots we're doing. If we're doing advanced, you know, are we doing a turnaround fade or are we like just working on cashing and shooting? So, yeah. So talk to us a little bit.  Why do they come to you for a solution? That's a good question. So inconsistency is generally, if you were putting a large umbrella over it, then inconsistency, not being able to make shots consistently. And then sometimes it's somebody who's shot is just like broke, you know, they just don't know how to shoot. And they'll come to me and I teach them the way. And, you know, I'm building a team right now and when that team is put together, like we will teach them the way. So that's a, yeah, they're rarely coming for something like I want to do this move or I want to learn this shot. It's how do I overall become a better shooter? And how long typically do your clients stay with you for? Do you mean like in a session or across like time? Yeah, yeah, across time. So I just started this business in May. And so far I have eight clients, nine clients that are year round. One, my youngest being 12, my oldest being 33 in the WBA. So yeah, it's a high ticket item, you know, business-wise because it's a lot of time that I spend just on each of these humans, just as my job. My job as their shooting coach and confidence coach and shot development, thought development is to guide them on this journey individually for exactly where they are. So it's very involved, it's not just shooting. Like heck, yeah, we're gonna teach you how to be a bucket. Like we want you to score all the points, but beyond that, when the ball stops bouncing, who are you? Who are you? Yeah, okay, cool. So tell us a bit about the biggest obstacles you faced before you started the business or when you started. Well, what was the biggest obstacles? Yeah, I think not having, I mean, even now, not having a gym, I run this business on the road and I go to my clients and work out of their middle school or their high school gyms or that's been a challenge to try and find a way around that from a business perspective is how can I provide enough value to these athletes and their families without actually being in the gym with them for more than four days at a time? That's been a challenging thing to navigate in business. And then this summer, I was planning on running large-scale basketball camps and it turns out that I don't really wanna do that. I run large-scale basketball camps for Point Guard College, which I love doing, but that's not really what I wanna do. It doesn't really speak to my ethos that we've kind of just been discussing this whole time. And so understanding that and now like pivoting again so that's the hardest part about business is you just have to pivot over and over and over again while you continue to figure it out and then you think you gotta figure it out for a little bit and then, oops, no you don't, you got to do it again. So that's been the most difficult part, but it's never been boring, it's never been boring. Yeah, that's good, that's good. So talk to us a little bit, what do you look for when you bring on a new client? Yeah, I really only look for super serious players, ones that want to play at the next level. Not because I would turn away athletes who maybe didn't want that for themselves, but because in that sort of intense relationship, both parties have to be aligned on the goal. And so the type of athlete that I bring in is like they're trying to do something, go somewhere with basketball and the whole time we work through, all right, awesome.  So it's a really fun, I was actually just sharing this with one of my mentees, she's out of Phoenix, Arizona, her name is Izzy and I got up at that morning, I had to get up early because of the time change to be on this meeting with her. And I like woke up, like ready to go. And so what all of my clients have in common is I like, I low key like them as humans, you know, they're like really cool people, 12 years old, 33 years old, 16 years old, whatever. So that's what they all have in common. Maybe that's a little selfish of me, but it's cool to like the people that you're mentoring. Yeah, yeah, very important. Good, cause you made an important point cause most of the time coaches, they just want to bring anyone in for the sake of bringing someone in and making money. So talk to us a little bit, how important is it to filter out bad clients? Yeah, I think I wouldn't even necessarily call them a bad client, but I made a, I made a, I sat down for a few hours and I just wrote down all of the things that I'm aligned with, that I would want an athlete to be aligned with, with me so that we can have the best possible relationship, mentor-mentee relationship, and I can push them into the places they need to go. And so then what I did is I put all of that onto a document and I recorded a really long, a 14 minute video that this is what you're gonna get.  And everybody's not for everybody. And they have to watch that first before they can even book a meeting to say, okay, let's talk about it. And because of that, I don't have a lot, I don't get a lot of leads, like I don't have a lot of people that click that and listen to all that. And they're like, great, like that sounds easy. But the ones that do, they come in, we meet and we already know based on the fact that they've watched that video that were in alignment that we're trying to get after the same thing here. So once they booked the call with me, then it's just a matter of, you know, here are the costs and how can we work this out and when am I coming to see you? Mm-hmm, okay, like it, I mean. So you've been part of our program now for a while. So talk to us a little, talk to the audience a little bit about being part of the program. What's one thing like that's helped you with your business? Yeah. Lots of it, you know, the resources are incredible. The backend stuff, you could tell Ben has spent so much time and thought on whether it, it ends up being the big money camps is one of the modules. For example, the step by step, here's how you market. Here's how you get a gym. Here's how you get some insurance because you definitely need that. Here's how you can negotiate prices. Here's how, you know, like literally it's put together piece by piece. Here's how you set up your landing page. Here's what you should do. You should have this video that does the referrals because if you do that, you're likely gonna sell out these camps and that's just one example. So for the other like people who are training, you know, year-round in person, right? He's got resources for that. And what's so special I think about training Ben is that like my business model, what I'm doing is very abnormal. It's very unique and he can still sit there and like take a lean back in his chair and think about it for a second and say, okay, here's what I think would work. And, you know, the dude's got a business mind and it's a, yeah, it's been great. He's, it's been definitely well worth the investment in him. And I think that he does the right things. Like he's, I can tell he's continuously trying to make this thing better. And that's just awesome. Oh, love that, love that. So where do you see the private training industry going in the next two to five years? Yeah, I think it's gonna double or more maybe and I think a lot of people are afraid of that. But they like, people have kids every day, you know? There's enough kids to go around, really there are. So I think there's like some fear. I have friends of mine that have that fear of just acting upon it. And that's the hardest thing about starting your own business is like you're never gonna feel ready. Even now, like I don't necessarily feel ready for all these things that I'm doing, but you just do it. And so, yeah, it is gonna, I think probably double, but that just means we have more athletes being served at a higher level and that grows the game. And if you do, not everybody's gonna be for everybody. Some kids gonna wanna go train with the cool guy who can dunk and do sick kezys and all of that. And that's okay, like good.  And you teach them what you teach. And I think having structure is the scary part too. And if you don't know what you're doing on the business front, it's very hard to even, it's cool that it's easy to daydream and hard to put into concrete action. Yeah, absolutely. So why do you think some coaches are scared of the industry growing? I think because of their natural competition that we all feel as coaches, former players, you think, oh, somebody's gonna pop up and steal my business or steal my kids. And I think that's normal. I think that's a normal feeling for people to feel. And then you also remember, the AAU industry is a billion-dollar industry. So if you have 1% of the market, even in your area, is likely gonna be hundreds of thousands of dollars in it. So it's just, yeah, I think it's becoming more saturated, it is. But I think that's a good thing. I think all kids are expecting to have a trainer now. So we need them. Yep, yep, agree. So with any coach watching this that are on the edge, they're thinking about, do you know I wanna start something but I don't feel like I'm ready, what's one piece of advice you would give them? I think there are obviously things to weigh. Are you gonna be good not having insurance for a while while you're starting something new? Do you have a family? If you have a family, does your partner, could your partner carry that piece for you? But if this is something you've thought about for more than a year, then one decision can change the rest of everything. And I use means and example because I'm nothing special. I don't have any special, I'm not a genius. I have no idea what I'm doing on the business front. I just care very deeply about what I do and the impact I could possibly have. And I study my craft, just like many coaches do. And it's like, really, if I can do it, anybody could really do this. It's just like ballsy. You gotta just go for it. And you listen to all these podcasts of all these rich moguls and business dudes and that's like, all these, whatever, all the bros and they're like, yeah, you're just gonna go for it, man. They're right. And that's really what it takes.   Like for the first year, my bank account bounced from $200 to negative $34 to just making rent. And if you wanna do something bad enough, you're willing to go through the hard stuff for it. So if you want it bad enough, then go do it. Mm-hmm, agree, agree. So what skills in coaching have you taken into your business? What skills in coaching? Yeah. Yeah, so my, that's a hard question. My background is in sport and performance psychology. So have it in skill acquisition. So having that kind of psychology plus motor behavior background has been very helpful. And then I also have a master's degree in instructional design. And so that's learning how to develop curriculum. I thought was really important for me, in the places that I wanna take this and also knowing how and when to give feedback, how to schedule your practices, how to do, how to make reps desirably difficult for athletes, all of those pieces I've taken in. And then the company PGC that I work for has incredible training for their coaches. And it's like between those two things, all the things I've learned from my own educational background and then all of the things I've gotten experience doing and coaching and speaking with PGC, those would probably be the two things that I brought together and who I'm presenting as the face of my business. All like that. So talk to us a bit about your current sales and marketing process. So how do you sell and market your business? Poorly. Poorly. Right now I'm building, I think, an audience more than anything. I have my eight or nine clients. Everything's happened organically. I haven't really marketed much. Just maybe an email here or there when something new comes up. But the next steps for me, I'm getting from Ben. So starting the marketing, I'm writing them in advance. So when I go on the road, then it starts rolling. I'm gonna make the videos and landing pages and all of those things, schedule out social media posts, all of that. That's actually what I'm doing here in Dallas. I'm just here for 30 days as a build month since all of our kids are in high school and middle school basketball right now anyway. So I haven't been selling and marketing my business to answer your question, but that's my move going forward. Okay. So how have you got those eight or nine clients that you worked with? How have they come? Yeah, one was, her mother was our team advisor when I was a college player. And so I got her just through that history. And after that, mostly social media. Just they, and I didn't have this whole process or anything set up until just recently. And so they would hit me on social media and say, hey, can you come train my kid? And I'd jump on a meeting with them and we'd figure out a way. And I landed on a number and that number worked for a while. And then I met Ben and Ben was like, what are you like the mother Teresa of basketball? Like, what are you doing? This is not your time. And so he helped me restructure all of that. And that's how I've gotten the client so far is really I just had to get on the phone with them and let them know who I am and what I'm trying to do. And I get, you know, maybe it's an energy thing, but it seems like the type of people that are looking for someone like me are gravitating towards the things that I'm sharing on my website, on my newsletter, on my social media, those sorts of things. Cool. So you made a really great point about getting on a phone call with parents. Most coaches don't do that because either they're scared or they can't be bothered to. So how important is that? Yeah, I think you are dealing with somebody's most prized possessions in their children. And if they don't hear your voice or your personality, if they have no reason to be excited about, wow, this is the person that's training my kid.  Then you're not gonna be able to get them there through a text message. And I have a background in customer service actually with PGC, which has been super helpful in just knowing how to show your personality through a phone call and also how to use brevity, believe it or not. But this is the way, like, I mean, if you're really trying to build your business and a business where people come back and trust you, yeah, you gotta get on a phone call. Absolutely, like that. So where do you see your business in the next five years from now? Maybe it'll become a restaurant. I don't know. I see it still being this mentorship type of piece. I think that is something that I believe in and that I have a handful of people in my minds who would come on and I would trust with these athletes. So that I can do whatever it is that I do. Maybe I get an opportunity in the WNBA or the NBA, which I would take, like I would like to take and still have somebody carrying this legacy for me. So I think in a perfect world, that's probably it. This shooter shooter is still alive and well with people that I trust to maintain it. I'm running camps probably regionally. We're the only people that can attend the camp, we're members of the community and in the meantime, training pros. So like that. So I've got one more question for you and it's a two-part one. So the first one is what does failure mean to you? And the second one is how important is taking risks? What does failure mean to me? Yeah, failure just means coming up a little short this time. I think progress is only made through making mistakes and if we never made any mistakes, we never would get anywhere. We would never progress. So that's that piece and taking risks. I'm not a huge risk taker. I learned that lesson.  And for the first two months, it was fantastic. And the third month, too risky, you know, too risky.  And I wouldn't risk my job or my wellbeing or my car or anything like that. But it is risky to start your own business but do you trust yourself or don't you? And that's what I think personally how I feel about risk is if I'm gonna risk anything, it'll be risking something on myself. Awesome, like those answers. All right, Brianna, it's been a pleasure having you on. Now, if any coach watching wants to reach out to you or follow your business, follow your progress, how can they do that? What's the best way to do that? Yeah, my socials are all the same. Shooters X Shoot 70 is on my socials on Instagram. I'm on TikTok, I don't really use it. I'm trying, I'm really trying not to. And Shooters X Shoot on Twitter as well. That's, those are me. 70% or better gets you the green light. Awesome, love that. So what we'll do is we'll add that to the bottom of the video so anyone can go over and follow your stuff. Well, thank you so much. Awesome. All right, well, keep up the great work and hopefully I can bring you on in 12 months from now and see where you are with your business. Wow, yeah, wild, let's do it. All right, take care. Thank you for coming on. Yeah, thank you, bye. See you.