that it's produced a Tweetsgiving and Tumamo is Love, two event campaigns that use a lot of social media strategy. And I had recently launched a new consulting company called Ozen Media. And I advised nonprofits and small businesses on the use of social media and digital strategy. Excellent. Welcome. And thanks again. So we'll be hearing much more about Epic Change and Tweetsgiving in a few minutes. I'd also like to recognize and thank Chris Peters and Stephanie Parker for helping out on the chat and with live tweeting. So just to get started and quickly go over the agenda, the first thing we'll talk about is getting started using social media and event planning, some of the local and national event sites and the social media sites used in event planning. We'll go through in a sample event. This will be Tweetsgiving. And what you can do to create and maintain a social network, and what you should do after the event and how they all tie together, and how you create continued engagement. So what I'd like to do is get started. And Janet, what are some things we should consider when planning event and using online tools to promote? I'd like everybody to kind of pull some things together really quickly so that they have all the information that they need together. And I call that the event dashboard. Also, they're going to want to know who's on the team. Is the team going to be consistent of just people that work for the organization? Are there going to be volunteers involved? Are you going to try to get your members involved? What content do you have that you can supply so that people can use to talk about the event and help get the word out? You need to identify some target sites that you're going to use for this, and figure out how you're going to communicate with your networks. And I'm going to walk quickly through what some of this means. So we're going to go on to the event dashboard slide. And what this is, is what kind of tools do you need to use, and how are you going to make those available to people?  And how are you going to share that with volunteers and members so that they can actually use that information? Now I'm not saying that you want to script what you're going to have people say, but you do want to have the general messaging so that people understand what they need to say. How are they going to talk about it? What links are they going to use? What contacts do they need to have? Maybe it's a list of contacts for the event. Maybe it's a list of people who are volunteering. Keep all of this together in one place. And I'm going to give you a list of places that you can do that right now, but you can use sites like Boxnet to share all of this information and control that access so that people who are promoting the event all have access to the same information and the stuff that they need so they can really get it out there and promote effectively. And as far as that goes, we're going to talk about your team. Is it going to be just staff? And maybe you want to restrict it to staff, but maybe you want to have volunteers involved. So you're going to want to add them to that Boxnet group. You're going to want to let them know how they can get the information. If you've got a large membership and you want them to help disseminate this information maybe to their social media connections or to their personal networks, make sure that you give them the information that they need. They should know all there is to know about the event and all there is to know about the organization so they can get that message out there effectively and share it without having to make up their own information sources. Sometimes these things can go kind of astray if people don't have the information that they need to talk about your organization and you want to make that public so that they can get it easily and they're using the appropriate messaging. And again, I'm not saying that you want it structured, but you want to make sure that they understand with the message that you're trying to get out about this event. That speaks to the content. Messaging in quotes, you don't really want to script this, but you can give sample tweets that you want to send out, maybe give paragraphs of information about the specific event so that people know what to do. Put stuff up on YouTube where people can embed them in blog posts if they want to blog about the event and share more information related websites that people can use to pull together a blog post. When you're reaching out to the press, you want to make sure that all of this stuff is readily available. Two free resources for that are box.net or foreshared.com. Both of them give you places where you can upload a lot of content and make it freely available specifically for your staff and your volunteers so they know where things are. And then you can give members and the press more controlled access and get that information out there and disseminate it so that they can get lots of information about this event and help you promote it. There are a lot of sites that you can promote this to. Eventbrite is one of my favorites because they do ticketing. They take a small amount of revenue from the tickets, but they give you a wide distribution site. Many of these sites share their information with local networks. Some of them share them with local newspapers. Some of them share them with national newspapers. So when you post something on Eventbrite, for example, you can then post it to a Facebook page once the event is public. They share their resources with other networks so you start to find that it shows up in a lot of unusual places. One way to find these kind of event posting sites, this is a list of national event sites, but you want to go to Google, go to Bing, do a search for local events and find out where people are posting in your area. There may be small event calendars that you can post on. Some of the ones like Upcoming and Eventbrite also share with these event sites, but it doesn't really impact to have two events posted. On Upcoming, you'll often see multiple postings of the same event because people will promote the event themselves and then their supporters will promote the event. Don't worry about that. It's okay. As long as they're all getting the same information and it's all directing the traffic to your event and to your organization, it's totally worth it. So go ahead and let that happen. Yelp is a really good one. They have an event site and then you can link that into reviews of the venue, of the organization. It gives people a way to share information. Facebook is of course really great because people can share these things with their networks. So do some searches. Find out where people are listing things and how you can get access to those. Once you list on four or five of these, you'll start to see that it'll come up in Google Alerts and I highly recommend that you set up Google Alerts specific to the event and you'll see that you'll get quite a few places that you hadn't listed it but it comes up anyway and all of that is really great for search engine optimization to drive traffic to your website to raise the visibility of the event. Great. Thank you, Janet, for that overview of getting started in the different sites that people can post you now. Abhi, did you have anything you wanted to add to that? I would just add to that that a lot of those sites are great for identifying local groups of meetup groups or activity groups that meet regularly that may be willing to promote your event if it resonates with their purpose of organizing already. So if you're a health organization, you'll be able to on meetup.com and some of the sites that Janet mentioned, even browsing Facebook groups, for example, you'll be able to find groups that meet locally in your area around your issue. And they may be perfectly, they may be very receptive to you reaching out individually personally to ask them to announce your event at their next meetup. If you do that far enough in advance, you may get some more volunteers or you may get some more people coming out of the woodwork that you didn't even know were active in your focused area nearby. So I guess the national sites, the event registration sites not only for helping people find things through search, they're also great for you in terms of promoting and reaching out to potential activists and supporters of your cause. Great. Thank you. So let's do this discussion towards social media tools specifically. So Avi, can you talk to this point? Sure. So I guess social media sites can be used. These are kind of bullets on the kind of things you want to keep in mind and how these tools and communities can be used specifically for your event. I mentioned finding supporters for your cause who can either help run your event logistically as volunteers or promote it to their friends. We've got to even, I mean we mentioned a hashtag for this event. You know this is a virtual event, but there's a hashtag for it. And in the lead-up to your event, having a hashtag can be a great way to enable supporters to share it with their own network and also let you queue into the discussion and answer questions that people have about your event as things come up or correctness information about the event if you see any of that kind of thing going on. But in terms of, if I'll speak to the first point, you can use the work you've done in advance of developing relationships through social media. We'll go a long way. You can, in Twitter as an example, there's a list feature. And it's a nice idea to, if you develop lists of volunteers who've helped in the past of events, you can reach out to them one-on-one to tell them about your event before you officially announce it. So social media can highlight some people that are likely to be helpful for your event in that way. And also the communities are people who are Facebook fans or Twitter followers or blog subscribers or even email subscribers. Those folks have, in a sense, raised their hands and demonstrated that they want to hear about what's going on and want to be queued in. So giving them kind of a first look at your event even when it's still in the planning stages can be a way to make them feel more included, more like they're an insider within the organization. And that kind of feeling can help people to be more motivated to support you during your event and to be more motivated to share it with their friends. During your event, social media sites can help with a number of things. If you've got more and more people are kind of queued in with their cell phones to be publishers wherever they are and to share the experiences they're having with people that are not able to attend the event. So encouraging folks individually at your event to take photos, to shoot video, or even tweet their presence can go a long way to people that you don't have a direct connection to but that you have a connection through your supporters to will be alerted to what's going on and what's exciting happening at the moment at your event. And if you have someone right now, we've got the VAC channel. Even in this ReadyTalk tool, we've got this chat tool and there's a hashtag and people are – a hashtag is just an arbitrary term. You choose a town sign and a word and then you, because Twitter and other social communities have search enabled as you can search for any term, you can then see what people are talking about. But if you do that during your event and encourage that kind of sharing, then people who aren't there will get chewed into it. And then if you have someone monitoring the VAC channel, right now we've got Stephanie doing so on this call. They can respond to people, encourage people to say, you know, give them a personal touch. Oh, we wish you were here. We hope you can make our next event that kind of informal but encouraging tone or even talking to people who are there on social networks because there's conversation going on in the VAC channel. Thanks so much. I'd love to meet you before you leave. Check in with me at the bar or where are you in the room? I can't find you. Those kind of conversational things can be helpful. I'll move on to capturing the experience. It's a great idea to make sure you have someone either on your staff or it can be a good engagement opportunity for a volunteer or someone who's been a supporter, a ward member, or someone who's new to the organization to empower them and ask them, would you mind taking a few photos for us? Would you capture some video? Would you interview a few people for us as they walk in or ask them to explain why this event is meaningful to you? If the supporter is capturing that kind of media, you're going to get some surprising things and a different quality of media than if the staff person is doing it. People react differently. You get different shots and people let their guard down a little more when it's a peer that's capturing their experience than an official person or representative. So that can be a great thing to capture because then you can share it afterwards when you thank people and you can celebrate the event. Those who attended can reminisce and remember the event and re-experience it and have another point of engagement with you. Another meaningful moment, remembering how it was, and those who could not make it can see what they missed and think about, oh man, I really need to make the next one. This looks like it was amazing. Whatever the event is, and maybe you had a great speaker or panelist capturing video enables people to get educated on whatever it was that was shared or laugh with you even though they weren't there for your headliner comedian that spoke, or you could imagine a number of ways that sharing that media out again is helpful to having people have more meaningful engagement with your cause. Also afterwards social media causes after your event can help you, social media networks can help you share out your reflections on why the event was meaningful and how this event specifically and the attendees made a difference. How the involvement in the event helped you reach your specific goals as a cause whether it was raising funds to support something specific. Now because we raised the X dollars we are able to build whatever or because we showed up and made our voices heard, legislation is being passed or our lawmakers are reconsidering whatever the outcome is of the event connected as best you can to the narrative of your cause and to the story of your cause and what you are trying to accomplish so that people feel like their involvement mattered and they feel motivated to continue to support you at future events. And of course thank people for coming. Thank people for their involvement. Take the opportunity to thank everybody who from the most engaged volunteer who hustled for months to plan tons of logistics for your event to the person who just retweeted or ticket buyer. Thank everyone. And it can be helpful to thank people individually and if you only have a cursory connection to someone or a limited connection to someone, they are just a follower on Twitter but you have had a banter with them a few times or they are only an email subscriber but you know them and they haven't gotten much more involved. That opportunity of thanking and reflecting can be an opportunity to bring people up the ladder of engagement. So this reflection can be, you can do it in person but just like you made your announcements and initial recruiting using some of the national event sites and social media tools that Janet mentioned earlier, do this reflection publicly on your blog. Post a YouTube video or wherever you want to upload your media of this thanking process personally but publicly in your blog and share it out to whatever networks you've got where those places where people have raised their hands instead. We're here and we want to be participating. Thanks, Abhi. This is really, really good. I want to move to hear more about Tweetsgiving and Epic Change but can you tell us, walk us through this event that you helped organize? Sure. So Tweetsgiving was a, the first year was not an in person event. In 2008 it was a simple idea. We asked people, tell us what you're grateful for and donate in honor of that for which you are most grateful. And together we'll build a classroom at our partner school in Tanzania. In the second year we asked people to throw a gratitude party and celebrate gratitude in person with their friends, with us in whatever city they're in across the world. So a few months before Thanksgiving, this is around Thanksgiving, we put the word out that we were an open call for volunteers. If you're motivated to or you were inspired by our successes last year's virtual event, we love your help going forward to throw something in your community. And so we empowered people to do the engagement for us. We couldn't be everywhere for a global event. The Epic Change staff is quite small. But by creating an effective dashboard like what Janet mentioned earlier, we had, and this is in the notes that you'll get. There will be a handout with a link to an example linking to the dashboard that we use, the resource page. It was just a simple webpage and it had, and I'll go back to this slide. So we enabled our supporters with resources that, you know, press releases and logos and image files and things that they could use to make t-shirts and whatever, and people just surprised us. We didn't know what we were going to get, but people in different communities, a lot of it was initially one-on-one reaching out to people who had had conversations with our executive director already or who had volunteered in the past or who we remembered. I mean, we remembered from the previous year or from past times had retweeted our articles or our blog posts or posted to our Facebook wall. And we got on the phone a lot. And some of that was direct messaging people in Twitter to, hey, we know you've been involved in the past. Would you be interested in this? And then sharing the link to the call for volunteers.  And that was very helpful. We wound up with 38 events, but this kind of strategy can work for a single event, of course. And we used the event site for ticketing. We used Eventbrite at the time. That was our, we selected that. It allows you to transfer to pass on the processing fees to the person purchasing the ticket. You don't have to incur them if you don't want to. And we had some training, some conference calls that were just open webinar kind of things where people could ask questions and brainstorm together. And then there was kind of, I think we had a checklist so things to think about. And afterwards we had, we shared a thank you video from the principal of the school, the program that the funds raised during the event were supporting created a video thanking everyone and expressing her personal gratitude which was the theme of the entire thing, her personal gratitude for everyone support and activity during the event, and her feeling of overwhelming and gratitude back. So that connected people directly with what they'd supported and made it a lot more personal for people who had participated and a lot more emotional and heartfelt. And during the event we had a hashtag for Tweetsgiving and we made sure that during the week we had volunteers. And we encourage everybody who is working on an event to watch the hashtag, just search for the word Tweetsgiving. So sometimes that helps them find more people to help them in their local town for their event. We wound up with some people tweeting out or emailing us saying, we need a photographer or we lost our venue. So then we were able to tweet out to our followers or put it on Facebook that we needed a photographer in Dallas or if anyone had an emergency and because we had this network that was already engaged, they were helpful and people responded and said, oh yeah, here's my cell phone, hand it off to the person that needs it and I'll try to make a connection. So the tools or communities that we used were and that you can use for your event is not really essential, which tool you use. It's just remembering that it's a conversation and it's a personal connection. There's real people behind the tweeting and real people receiving each message you write, whether it's a tweet, a Facebook post, an email, a blog post, there's a person receiving that and you can get them on the phone or meet them in person and engage and respond to their needs through the experience of your event. I want to be mindful of the time. I wanted to quickly go through the last two bullets and then we'll go back to Janet. I think we can move on. Okay, great. So again, we'll be sending out in the follow-up message the PowerPoint but also this really great resource guide that was put together by Janet and Avi that has links out to things that Avi was mentioning. So some questions have come through about people having a social network and growing the network. So let's talk about that, Janet. If you could tell me, what if I don't have a large social network? How can we create and maintain one to enhance our visibility? Well, there's a couple of things to remember about networks and one of them Avi touched on with remembering to thank people and keeping in touch with people after the event so that you have them when you need them next time and keeping that loyalty so that they're there. If you don't have a network to start with, I'd be really surprised if you didn't have a network. You just need to look at what your personal network is. If it's not online, start finding out who is online that is already in your community. Are they volunteers? Are they members of the organization? Are they people on the board who can have some impact on their own personal networks? I like to think of the whole event promotion system as leveraging the networks that you have. It doesn't matter how big they are or how small they are. It doesn't matter whether you have millions of followers or hundreds of followers. If they're engaged followers, they have a lot more value. So you need to reach out to those people that you're already connected with and talk to them and say, hey, we're going to do this event. We need to get the word out there. How can you help us? Are you on Twitter? Are you on Facebook? Let me connect with you and let's start expanding that network. I love this little graph because it really shows how interconnected everybody is and you may be at the center of your own personal network. Everybody else is at the center of their own network. And if you can start leveraging other people's networks by giving them the information they need to talk about your event and talk about your organization, nurturing those relationships not just around the event, but all the time. It takes work to nurture relationships whether they're one-on-one face-to-face or whether they're online. So finding ways to reach out, do some searches for people who are in the same area of interest you are and look for those people and again, not looking for the people that have millions of followers.  You need those people in your network. You need to identify who they are, decide which of the networks they participate on that you want to engage in. You don't have to be on every network in the world. You don't need to be on every single site. You can pick and choose which ones are going to be most effective for the media that you want to communicate. And then reach out to people. Don't be afraid to connect to people beyond your email list, beyond your personal connection and ask for their help. And you'd be surprised how effective it is to just simply say, we're going to be doing this event. I wonder if you would be interested in helping us promote it and here's what the cause is. And I participated in Tweetsgiving. I was really impressed with how great they were at getting all this information together, nurturing those networks, coming back at the end and saying, wow, we had a great event and here's a post for Mama Lucy. You know, following up, making people feel good about having supported you and looking forward to the next event. And that can really happen with social media. I know we haven't talked about any specific tools, but I was wondering if you could take a minute and just talk about some of the tools that we were referring to when we talk about these networks. Well, the first tools that I use honestly are Google and Bing Search. I'm using Bing more lately because it gets a different return than Google does and I kind of like to balance them both out. Maybe not everybody cares about that, but Google is really great. Google Alerts. Another tool to look and find social networks is Social Mention. It's a free tool. You can set it up and it does alerts like Google Alerts that are actually, I think, more effective than Google Alerts. They come back to you with an email about any mentions of the keywords that you give them in social media across the networks, blogs, forums, Twitter, Facebook, not just the big three. So it really gives you a lot more information. And you can cross-reference that. Look at your membership list. Look at the people that you know and you might be surprised to find that people are out there already talking about things that you need to get involved in that you want to communicate with. There was one question that Jane had on the chat. What was the social network search alert and you said that was Social Mention? Yeah, Social Mention is a really good one. Okay, and we'll be sending a link out in the post event. So that's great as well as, you know, we've kind of been skirting around Twitter because we've been talking about followers, but also having a Facebook page and having people as your fans is one way to get people to connect with them and then also promote out to their networks as well as LinkedIn as a possibility. Are there others that you'd like to add to that list? Yeah, you know, I try to avoid mentioning specific networks basically because no one network is perfect for anybody. Facebook pages are really great as long as you can promote them and you can keep them going because there's nothing worse than going to a Facebook page and finding that after the event they never updated it again and then they ask you to join the event and you go to the event page on Facebook and it hasn't been updated in a year. To me that kind of shows a lack of involvement in nurturing and I'm not sure that I want to participate then. So if you're going to set up a Facebook page, you need to make sure that you're going to be able to maintain it after the event and that you're going to be able to keep it going. I saw a question on here about the difference between Facebook pages groups and causes. Facebook pages are publicly searchable. Some groups you have the advantage of being able to email the group but I really prefer Facebook pages for this kind of thing. I think you get really good involvement on both of them. So you really have to weigh that out but I think pages are better for search engine optimization and also when you publish something from Eventbrite for example it can publish content directly to the Facebook page. I find them a lot easier to manage than groups with some of these tools like TweetDeck and Seismic that allow you to post to Facebook pages. They don't allow you to post to groups and so from that kind of a management standpoint I find them a lot easier to use. I'm going to cut in here for a second because I want to let everyone know that we recently did an intro to Facebook webinar that kind of goes into the groups and pages and causes deeper. So I'll be sure to include a link to that. I did want to move on to talking about which is the segue after the event you mentioned. I want to throw this back to Avi. You mentioned a few things earlier about having people take pictures and whatnot. So what are some other things that we can do after the event to keep people continuing support of the organization? So I just want to add one thing to the tool discussion which is that telephone and email whatever network you share them with I think are great tools not to be ignored before, after, and during for getting volunteers or moving people up to ladder of engagement. And that's the part of this ladder image here. After your event is over you'll want to make sure you thank everyone. I mentioned this in the context of how we thank people for the foods giving. To try and think of some creative way to make that thank you personally if you can connect people with a thank you from the people that the event supported. That's great if it's from someone on your staff or all of your staff or make sure you just make that thank you publicly and also individually to people who are really helpful in supporting your event. I also want to share out whatever is captured during your event whether that's media, video, photos, or reflections written on a blog from you or media that your staff captured during the event, or people who attended may have captured video and stuff and pictures from their own cameras or have written reflections on why the event was meaningful to them on their own blogs. And you can link out to those and thank people for, and that will make both people who, as people see that you have that practice of shining a light on the reflections that they write, that encourages further reflection and people to publish online about their experience with your cause for future events. And at the event you can let people know that when they upload photo or video or blog posts to their own social networks, if they tag it, share the hashtag with them, then in the week, days, two weeks after your event you can search on some of the content websites, YouTube or Flickr or Google blog search, and I mentioned Google Alerts. So long as people tag the media that they compose in reflection of your event, you'll be able to see all the things and rely on participants and volunteers who have captured it. And they may have gotten the better shot than you did. Their video may be more heartful or more meaningful, or capture some tidbit that was really interesting. That's relevant to everybody involved in the cause. So both publishing the media that you capture as an organization and the spotlighting media that you find, and that people share back with you that they've captured can be really helpful to sharing it out with people who weren't there and helping people re-experience the meaningful parts of your event. Invite feedback and follow up individually. So people who were active in the event or who you noted who were new, who were first-time attendees, you know, it's their first event, or go through the list of people who showed up at the door, and the names you don't recognize, reach out to. Why'd you come? Who'd you hear about us from? That kind of work can sometimes be done best individually. If on your sign-in sheet at the door or in the registration process initially, you collect people's emails, phone numbers, and Twitter handles, then you can engage them online afterwards and say, you can message them privately and say, can you chat for a few minutes? Or is there a time we can reflect together on, we'd love to get your feedback on why you came and what we could do better, what you'd be motivated to be involved in. So I'm going to break in so we can take questions, so this was really great and what I want to stress in my own experience with the nonprofit that I run on the side is that we have access to so many more people through the networks that we have. So just think about it as a conduit out to more and more people so the more excited your direct followers have about your organization, they can increase excitement in the people that they know. And it's really a pretty great way of reaching people. So I'm sure one of the questions that's on your mind is how do we possibly do this on top of all of our other duties? It's one of the first questions that came in. So I'm going to throw that to Janet to start with. Do you have any recommendations for how people can kind of manage taking on these new tasks in addition to their other work? Well, it's always a challenge to be efficient with social media because it can be a real huge time suck. There's no question about that. And so it's really about delegating your time and really being organized. If you put that dashboard together and enable your volunteers to help you, enable your membership to help you, then you can delegate some of those tasks. And you'll find that the people who really want to support your organization will do some of the marketing for you. Some of these event sites like Eventbrite, and I'm not really pushing Eventbrite in particular, it just happens to be my favorite network today. You can really leverage the tools that they have to help get the word out, to help the search engine optimization and get this stuff out. I really recommend that people don't try to be on all the networks all the time, and it's the same when you're trying to promote an event. Kick the networks that you think are going to be the most applicable to what you're trying to do and stick to them. Creating a new presence on a new network for an event that's next week is not going to help you because it's too late. You need to develop the networks in advance of the event if you possibly can. And if you can, focus on one network that you're going to get it out there on because you don't have time to build brand new networks in multiple places for an event that's next week. A couple of people have chatted in questions specific to the dashboards. So I know that there are links in the resources guide that you and Avi put together. Perhaps Avi could mention kind of what your dashboard looks like or let people know what to expect when they get that resource guide. Sure, I guess you'll want to have resources on there on your dashboard so that volunteers can, you know, you can put things like sample tweets for people to let their friends know about it, a blurb, sample email blurb, just a paragraph and a headline time location. I mean you haven't prepared anyways already for your email newsletter probably. But you want to put that in one place on the dashboard so people can share it to email lists that they are on and that they participate in and directly to friends. Put photos or videos of things relevant to just, you know, introductory media about your cause and about the event in particular. If you have a press release, either a downloadable PDF that people can share if they get inquiries from news sources, certainly links to all your Facebook, Twitter, how to subscribe to your email lists, those kind of links, and links to where they can register for the event itself. And then also some suggestions, if it's the kind of event where you want people to kind of throw it themselves, or at the time those are some kind of parlor party distributed event style, then if you have resources or learning packets or kits or discussion guides, anything relevant to that kind of thing that will help somebody make their event in their home, or a success, or a good learning experience for the participants, include those resources, or any announcements that you want to make sure, verbatim, get read at the event, include the text for somebody to read. This kind of site and resource you can put up as just a webpage on your own website, or if you choose to you can put it on a Google document that's a public webpage, send the document public and link to it from anywhere. And you may want to use the URL shortener like hit.ly, hit.ly so that the resource guides can be shared out on social networks easily. Cool. Thank you very much. So we're going to move on to Google Alerts. We've mentioned Google Alerts several times as well as Bing. So Janet, if you could just speak shortly about kind of Google Alerts, what they're about, and how people can subscribe. Google Alerts are something that I really recommend everybody have set up for their own name in quotes. So you do a quote and then your name and then a close quote, same thing for your brand, and then set something up for the event as well. And these can be emailed to you on a daily or weekly basis. They can also be emailed to you as noticed basis. My only caveat with Google Alerts is that they tend to be a little behind some of the sites like social mention because it takes a while for Google to index the entire world. So some of these other sites that index specifically for social mention type things like social mention, did I say social mention enough now? They index them very quickly and you'll be able to respond quickly. Another one that I posted on Twitter is called Twilert. And that's another one that can set up these alerts. And what you really want to do is kind of keep an eye on when you're not promoting specifically an event, you want to keep an eye on the keywords that are related to your area of interest. So if you're a charity that's about water then you're going to want to set them up for some of those water issues. You don't want to use very broad keywords however because if you put a Google Alert out there for water you're going to be inundated with millions of responses. You need to keep them narrow enough so maybe you're going to be looking for a specific organization or a specific location that you know is having some water issues that you want to hear more about. Another thing that you can use is a site called Lazy Feed that will search blogs in real time for keywords. And another one that just came up recently is called likebutton.me. And that also does real time search for what people are liking. Not just on Facebook but anywhere that that Facebook like button is used. And a lot of people are using those on their websites now. So all of those tools can be kind of social media listening tools that can help you find those people that are talking about the things that you're interested in you want to connect with, add to your network, and get to help you promote your event. Excellent. I want to let folks know that we did a webinar on social media listening stations just a month ago. I'll include a link to that webinar in the follow-up message. Janet, if you could also speak to keeping the financial transactions secure. You've mentioned Eventbrite and these other tools. Can you tell us are the financial transactions secure when you're using these vendors? Yeah, I haven't had any issues at all with Eventbrite. They collect credit cards, but they also use PayPal. And I like to use PayPal for events just because it's very easy to set up and the organization is not responsible for handling credit cards. The cost of setting up merchant accounts and being able to take credit cards can be prohibitively expensive. And having somebody manage all of that stuff can also be expensive. So finding sites like Eventbrite, Meetup.com for a small event also will accept payments. And so you can do those and avoid having to handle the money yourself. That way everything's more secure and just a lot easier to manage. One of the things that Eventbrite in particular does is they will actually give you and they have an iPhone app that you can check people in and know whether they've paid or registered for the event or not. But they also give you downloadable check-in slips. So some of these things just take a certain amount of load off what you need to do on Event Day. Great. Now Adi, this question is for you. Coming in from Second Life, how can you reach new audiences and leverage high-profile bloggers to help you grow a campaign? And this is more for long-term events as opposed to just one-off. So leveraging bloggers, and I think this goes back to where you'll need to rely and empower your volunteers. And to keep it from becoming a huge time-stuck on your staff, blogger outreach is a great opportunity for an active volunteer who's pretty savvy. And there are more and more folks like that. But blogger outreach really the best way is one-on-one and making sure that the person you're reaching out to the event is relevant to them and to their readers as a blogger, their blog audience. If your event is about a health issue and the blogger writes about technology exclusively, they're probably going to just delete your email asking them to post about your event. So reach out to bloggers individually who write about your issue and do it in a personal way making outreach as personal as possible and short as possible, linking out to resources and announcements. A good place to find bloggers aside from all the search tools that Janice mentioned is altop.com, a-l-l-t-o-p.com. Altop. And you can search in there by issue or topic and find some of the, a lot of bloggers from huge blogs with large audiences to small blogs just passionately written by people who may care about your topic. So it's a great place to find some folks. Great. And Janet, did you have anything you wanted to add to that? Yeah, I noticed that somebody was plugging brown paper tickets in the chat too. And they really are really great. They're very secure and they work specifically for nonprofits. They're geared towards dealing with smaller nonprofits as well.  Well thank you both. That's all the time that we have. There's some more questions to be answered by help that you can, for those of you who are waiting for your questions answered to spend some time to post that to our community forums and have them answered there because I do appreciate your interest. And I'm sorry that we didn't have the time to get to it. But here's a link to the short URL that Cork or Chris will send to you over the chat. And this will bring you to the community forum. So please go there and see the other questions that have been posted and post any questions that you have. Also, if you're new to TechSoup and you only know us by our webinars, we've got a lot of other great resources. We have donated software, our community forums that I mentioned, a lot of really interesting articles in a blog as well as we post upcoming events and conferences all on TechSoup.org. We've got a couple of really interesting webinars coming up next week. We'll be going over getting started with TechSoup's product donation program. So if you haven't yet requested a donation through our product program, this would be a great webinar for you to attend as well as the week following, focusing on libraries and how they're using flip video cameras. Really interesting things happening there. And we would like to thank ReadyTalk. This webinar is made possible by ReadyTalk which has donated the use of their system to help TechSoup expand awareness of technology throughout the nonprofit sector. ReadyTalk helps nonprofits and libraries in the U.S. and Canada reach geographically dispersed areas and increase collaboration through their audio-conferencing and web-conferencing services. So thanks again to everyone for attending and the presenters Avi and Janet. Thank you so much for a great presentation. Watch for an email for me in about 2 or 3 hours with links to all of these resources discussed, the recording as well as PowerPoint and the resource guide that we mentioned. And please just contact me at any time if you have any questions and take some time to complete our post-event survey. So have a wonderful day. Thanks a lot and we'll talk to you soon. Bye-bye. Thank you. Please stand by.


The 2016 list features 15 new woman achievers. We congratulate them and salute all the winners. It obviously is a great honour and a privilege to be on the list. I think honouring women professionals is a brilliant idea and I'm just so proud that this has happened and so proud of the organisations and the people who have brought me to be on this list actually.