Hello everyone Parrot Lovers, my name is Marlene McCohen and today I want to talk to you about Josie who is approximately a 45 year old Amazon Parrot. I say approximately because we don't know her exact age but she has been with her previous owner for over 30 years and her previous owner knows that she had been with somebody else for at least five to ten years before that. So her age is an estimate which is very common in the Parrot world. Now of course we did do this on a live and a lot of you got to ask all of your questions live but I wanted to make this video kind of summarizing most of your questions so that I can get you guys the answers right away because as you know lives can be very long and I wanted to give you some quick answers. What is her name? We should go over her name really quickly because in the first video where the owner talks about her bird you guys can go back and watch this in the blog. This is Jose. She mentions that she calls the bird Josie and Jose but since I feel like she's a female and I feel like none of those names roll off the tongue I just go with Josie because it's spelled kind of similar and works. I don't know like Josie doesn't roll off the tongue for me. It's like really hard and Jose just doesn't seem right so I go with Josie. It felt like the best compromise. What kind of Amazon parrot Josie is? So Josie if you look at her coloring you'll see that she is a yellow-naped Amazon but you'll also notice that she is extremely large. Like look at her on my shoulder. I was actually fascinated by how many of you could tell how large she was from my life especially in reference to remembering how big my other birds were. Is she a male or a female? A good question. As you guys might notice I have been calling her a she because although I did not DNA test her there are some clues that would indicate to me that she might be a she one way besides DNA testing that you can kind of get a clue if a bird is a male or a female is the way they get stimulated by the way do not stimulate your bird but sometimes they will come and attempt and you'll be like oh okay that's what you're doing and the way in which they attempt or the way in which you notice like that is can give you a real big clue if they're a male or a female for example male birds will tend to like try to perch themselves on you and you know get stimulated from underneath and female birds from their back. I haven't seen her in that situation but I remember when she was dropped off he had mentioned something about like the father and how the bird loved to cuddle him and would kind of like you know just the way he described that I was like oh she's probably a female also this is never 100% the case but she does love male energy and I would never go so far as to say that female birds always love males male human beings and male birds love female human beings but a lot of the time in our case it seems to prove itself to be kind of accurate a lot of the time um but it's not a 100% guarantee I'm just looking for clues. I do want to DNA test her I think that would be absolutely fascinating and I think we should do that. Let me know in the comments if you want us to do that. Did she find a home? I bet a lot of you are wondering that and here is the answer. I don't know here's why the person that I was going to give her to before I accepted I tried to kind of find the right home the person that I wanted to give the bird to would have been a perfect candidate for an amazon parrot. She had previously had an amazon parrot she owns a vet clinic she's amazing with animals um she missed her amazon parrot immensely however Josie loves men Josie seems to only thrive when men are around so I didn't feel like it was the perfect candidate because she is single and um there are no guys in her life and she works a lot so although the bird could go to work this is also an older bird that I feel like I don't know how so much in and out and stress would be for the bird. One thing that did happen in the video if you guys want to check it out at the end my brother did steal Josie and since then Josie is obsessed with my brother. He is her favorite person she absolutely adores him since they have already three birds it's almost like we have a shared custody situation um when he goes out of town he drops her off sometimes you know he drops her off in the midweek and then he'll come back and I'll see on the cameras that he just stole her back so she's kind of been going back and forth which brings me to the question of does she get along with other birds so Josie has kind of been in somewhat of a quarantine when she's in our house she is in a separate location mostly because we've been working on building a bird room and I can't wait to show you guys that reveal when it's all done so the birds have been moved from where they normally are so that we can kind of work on the bird room and we were also painting a little bit and I didn't want the birds to be near any of that and when Josie came there happened to be a big cage downstairs that didn't fit in any of the rooms like we can't put it in any room that the birds are in because it's too big to get in the door so Josie's been in that cage one problem with situations like that is that the bird kind of then can become very territorial and assume that they are the only bird and then they might not get along or they might get jealous of the other birds that you have this happens a lot when you quarantine birds because you're not really introducing them into the flock right away so they can be like wait who are these guys I thought we were alone I thought it was just me and you and then suddenly it's like buzzkill there's like one or a bunch or more other birds that they have to fight for your attention with Josie has displayed a little bit of behavior like that she's actually quite nonchalant she's quite chill she doesn't like go in for the kill she's not aggressive but I have seen her just sit and chill on her cage or on a stand with my brother's amazon parrot Lucy but if Lucy is getting the attention from my brother that Josie is jealous of then she gets really upset and that's been a development that really indicates that she has kind of found her person another new thing that has happened is we went away we've been away for a month from my brother's wedding and my birds and his birds had a bird sitter you guys know Ty from my previous videos Ty was babysitting my brother's birds and I got the news that Josie absolutely fell in love with Ty because you know he was there at their house and able to give Josie a lot of attention and she would get extremely jealous of Lucy and run towards Ty I actually consider those kind of things developments because they're feeling comfortable expressing you know their love their jealousy their anger you know the freedom to express those things whenever it is not comfortable they don't claim their territory they're more timid and you know upset about things does she miss her owner I covered this in the live listen I think that if a bird came from a good home and she did there is no doubt that Josie is missing her owner and to be honest it would be so easy to look at the development she's made and be like she's fine she doesn't even miss her but we have no evidence of how they feel inside we only have the evidence of how they react to the current things what I do know is that like if you put all the clues together from the video of Josie and her owner saying she really likes her cage doesn't mean that she kept the bird in the cage the bird probably came out a lot but also from the evidence that she absolutely loves and prefers men I would say that when the previous owner would try to get her out of the cage she would be a little territorial and prefer to stay in the cage because she does that with me even though her cage is open she prefers not to step up off of it but when my brother comes or George she will so I'm assuming from that clue she probably did that to the previous owner and I also heard that she loved Bru if you guys remember Bru from the video Bru's father originally and he had since passed so she could have been hurt over that as well and when you put all of those clues together and then you see how she interacts with my brother and how she cuddles him and loves him and like eats with him and the way she is regarding her behavior I'd say she's having a pretty interesting life like a pretty interesting phase two in her life where she's probably getting a lot more interaction than she has before maybe not so much attention I don't know it wouldn't be fair to say but definitely a lot more interaction and inclusion in regular activities and also being 45 years old and we don't know how long she has left these birds could live 60 years 70 years she could be overweight and you know relatively unhealthy and live a shorter life there have been amazons known to live like almost a hundred years but either way it's just one of those things where you just want to give this older bird like such a good rest of her life like such good interactions you know so that's the goal here with Josie what is her temperament I know a lot of people would ask that she's actually very calm and very chill as you can see she can kind of be cranky she's the kind of bird that like if she doesn't want to step up she doesn't want to step up she won't necessarily bite you she won't necessarily ever go at you aggressively so she's calm she's chill she's nonchalant but she's like cranky she's like I don't want to step up you know she doesn't want to do something she's going to let you know with my brother she's very cuddly very loving she's always got her head up on his face loving him so I would say that overall she's like a really chill bird you know chill with a little bit of crankiness but also she's new to the household so you have no idea how much she might assert herself and how bossy she might become later because you know birds can be like that does she talk oh my god she says hi bird especially when you have food and she wants it um she makes a whole bunch of other noises I'm still learning the noises that she makes I sometimes hear things I never heard her say before she talks mostly when she's around men she's absolutely in her glory when there is a guy around she's not talking shy she's not afraid to talk in front of people right now I don't remember everything she says the cutest thing is definitely a hi bird hi hello and as you guys might have seen the short that I made where I'm asking you guys to help me figure out what she's saying it's like she watched football and she'll say let's go football so that's another thing that she says in the earlier video that the owner made she mentions that Josie says pit bull but I actually think it's football of sorts um when I asked brew her son if his mom watched football she said yes she does so I really think it's a football reference what does she like to eat uh as with most amazons Josie is not food shy she loves to eat in the beginning she wouldn't really take things from me I think in that first five days she was kind of depressed if you watch in that video it took her about five days to start speaking so in the beginning a lot of the foods I was trying to give her were not working but now she'll eat almost anything I mean you can give her all kinds of vegetables all kinds of fruits whatever you know good grains she's into that as well is she cuddly yes she cuddles with my brother and she was cuddling with my sister there a lot too she is a very very sweet personality she loves to lean into your face she's just the cutest bird what is my favorite thing that she does my favorite thing that Josie does would have to be hearing her talk because actively I haven't seen her do anything very specific she's not the kind of bird right now that if you let her sit on the table she's gonna move around and get into things this bird's a little bit lazier probably you know a little bit over tired she's older like as far as actions I haven't seen a lot but as far as talking I'm very entertained by her talking it's really the cutest thing how does she smell like the best kind of musky amazon in the world for those of you that have never sniffed a bird birds a lot of times smell like baby powder flowers amazing things like that but amazon smell like like musk you know like a men's musk cologne that's what they smell like has she had any behavior developments um so it's kind of hard to explain to you guys I hope you understand like what I consider to be behavioral developments and that's usually when a bird that's like shy or timid or or any other kind of behavior like when they start changing when they start taking initiative when they'll come off of their cage whether it's walking down or flying to you to hang out with you when they get their confidence in the house and when they start like learning how to adjust to the family um the most recent development I have heard of with her is her choosing to come off of the cage to be with Ty who was babysitting her before that the most recent development was her coming out of the cage on her own to greet co and danny when they came home because in the beginning you know sometimes these birds they're just territorial they don't want you to take them out but also by showing that like hey you're home I want to just like come out because like her cage is open then you know they're saying like hey I'm showing you little by little that I do want to be with you or at least be around you or at least be active and free when you are around I don't know if you guys noticed but um I'm facing a window and the lighting was really good and it's getting dim so before I end up making this video in the dark I'm going to let you go but I really enjoyed giving you guys this update thank you guys so much for watching if you have any more questions about Josie put them in the comments so happy to be back with you guys I love you bye


Live from Las Vegas, it's theCUBE, covering Adobe Summit 2019, brought to you by Adobe. Welcome back everyone, live CUBE coverage here in Las Vegas for Adobe Summit 2019. I'm John Furrier, Jeff Frick, our next guest is Jeff Allen, Senior Director, Product Marketing at Adobe. Jeff, welcome to theCUBE. Thank you for joining us. Nice to be here. So day one's kind of winding down, big great keynote, laid out the platform, products working together, a lot of data, a lot of data conversations. Yeah, exciting day. Excited to have Adobe Analytics in the mix with that, right? You saw the four clouds we talked about, Analytics Cloud is one of them, and really kind of core to everything we do at Adobe, right? In fact, even in the creative cloud side, document cloud side, our customers have to be able to measure what they're doing, and so data is obviously key to that. Tapping the data across the different applications and now clouds, it's interesting, it's a holy grail. This is what people have been trying to do for, how many years? Decade from the beginning. And it's always been that holy grail. Where is it? Now some visibility is starting to get the seeing into the benefits of horizontal scale, diverse data, contextual workloads, taking advantage of the scale. This is a big deal. It is a big deal. It's funny, our culture now expects data, right? We measure everything, right? Our kids are taught to measure things, even if something as simple as likes on, my kids, they argue about whether the picture mom posted of them or the other one got more likes, right? So we kind of have hardwired our society around measurement, and now, of course, marketing has always been a measurement-heavy discipline, and so it's just absolutely core to what we're doing. And we had a historic moment. We've been doing theCUBE, it's our 10th season, and we're going on a lot of events. Congratulations.  The title was Marketing CIO, it was one of your customers that I met in life. But this brings the question of the confluence of the de-factions coming together, IT, creative, marketing, where the tech measurement, data. Yeah, totally. Data processing, information systems, kind of an IT concept now being driven and married in with the business side. This is really the fundamental thing. I started my career marketing the CIOs. In fact, spent most of my career marketing to the CIO organization, right? And about seven years ago, I came over to Adobe to market to marketing, right? And I used to say, you know, I kind of like marketing to this guy. I understand him better, right? Because I know how marketers think a lot better than CIOs. I had to go learn how they thought. But it's amazing the tech explosion that's happened in MarTech and AdTech, all these vendors here at this event. This is just a piece of our industry, right? There's thousands of companies serving marketing organizations, and so all of a sudden, the tech stack looks more crazy than even what many CIOs manage. And so it doesn't surprise me at all that organizations, you're talking to organizations that have a CIO, CMO, hybrid role. Jeff, I'm curious how the landscape's changing because all the talk here is about experiences, right? And the transaction is part of the experience, but it's not the end game. In fact, it's just a marker on a journey that hopefully lasts a long time. How has that changed kind of the way that you look at data, the way customers are looking at data, how the KPIs are changing and what they're measuring and the value of the different buckets of data as it's no longer just about getting that transaction, boom, ship their product and we're done. Yeah, yeah, so I look after Adobe Analytics. And Adobe Analytics was the first component we acquired in this business, right? Experience Cloud started with the acquisition of a company called Omniture back in 2009. It was an analytics company, primarily web and mobile app analytics. And it has grown since then to measure many more things. And we've seen our category with analytics that we've addressed. Move from web analytics to a broader view of digital analytics, right? The digital parts of marketing to all of marketing. The rest of marketing said, hey, we need measurement too. We need tools. And then it clicked out another broader click to this idea of experience, right? Because everybody has a stake in experience and experience is all wrapped around people and how people move through experiences with your brand. So that's kind of where we sit today is really helping organizations measure experiences and that spends every person in the organization. Talk about Jeff, talk about the dynamic between how the old way of thinking was shifting to this new way. And specifically the old way was, I'm a database guy. I got operational databases and analytical databases. And that was a relational unstructured kind of quadrants. Now it's kind of, it's not about databases, but data. So you have operational data, which is the analytical data now. So you have now new dynamic. It's not about the databases anymore. It's about the data itself. I would say it's not about the stores of data, right? It's about really getting the insights out of the data. And for the longest time in my career, you went to CIO, the CIO organization, and there was a BI team there. And you would ask them for data and they could go to the mainframe. They could go to these big IT systems. And in 30 days, they could email you back a CSV file or even before that, maybe they give you a zip drive or something, right? The CSV file on it. And then you got to go see if you could even get it to open on your laptop and get it into Excel and start to manipulate it. And those days don't work, right?  Painful process. Today that data is trying to understand, hey, I got a guy who just checked in to the hotel.  I need to know if he had a bad experience last time he checked in with us. So I know if I need to give him an upgrade. And you can't go down to IT real quick, and ask him to take 30 days to get that data and then crunch the data, all to find out. Customers need to know in an experience business, immediately this person just walked into the hotel and we need to give them a good experience. We blew it last time for them. That's the experience business. You know, one of the questions we had with Anjul who runs engineering on the platform side was around the rise of prominence of streaming data. How is that impacting the analytics piece? Because if you want the flow, this is a key part of probably your bit side of the business. Can you comment and have a, what's your reaction to? We've been talking about streaming for a while, right? CIO, this isn't a new thing. We were streaming applications 10 years ago, 15 years ago. But really in the story I just shared, that idea of going down and waiting in this asynchronous process with data, the experience business can't handle that. So streaming data is really implying that as it's coming in, we're processing it and learning from it and getting that out into the systems and the people who can take action instantaneously. Talk about the dynamic that customers have around traditional silos within their organization. You know, that guy runs the database and data for that department. That person runs the data over there. And if this vision is to become true, you have to address all the data. You got to know what's out there. You got to have data about the data. You got to know in real time. And these are important concepts. How does a company get through that struggle to break down those kind of existing organizational structures? It's a cultural shift. I mean, who has a desktop publishing team anymore in their organization? Everyone does desktop publishing. That's how data is too. Everyone's got to be comfortable with data. They've got to be conversing around data and everyone needs access to data. So that's what's happening in our industry and the analytics industry is we're democratizing that data and getting it into everybody's hands. But it's not enough to just give them charts and graphs. They have to be able to manipulate that and make it apply to their part of the business so they can make a decision and go. And so that shift in how people think about data it's part of everyone's job as opposed to being a specialized siloed job. I'm just curious to get your take. A lot of conversations here about Adobe using their own products. Eating your own dog food, drinking your own champagne whatever now you like to use. And when you see the DDOM, right? The Data Driven Operating Model. On the screen in the keynote with the CEO and he says basically everyone in this company is now running their business off these dashboards. That's got to be pretty profound for a guy like you who's helping feed those things. It's cool, yeah. And so I like to talk about what I call the modern measurement team, right? And the modern measurement team is no longer that centralized data team, right? Or that centralized BI team. But every single function under CIO every one of the CEOs directs has their own data team.  They have the best tools in the industry. They have the smartest people they can find. They have PhDs on staff. And that's not enough. So these teams now have to get that out to every constituent in their organization. And that's what we're trying to do at Adobe. That's what we're seeing our best customers do as well. It's trying to inform every decision anybody makes. And that's when machine learning really shines. It is. You got high quality data on the front end with the semantic data pipeline and capability. Get that into the machine learning, help advance, automate. That seems to be the trend. Yeah, yeah, I mean, look the insights that you can get from the data, the ability to predict with rich data. It sounds, prediction sounds like invention used to sound like this novel thing, right? And then you realize we're inventing things all the time. That's not so, that's just creativity. Well, the same things happening with AI and ML is we're able to predict things with good statistical modeling with pretty strong reliability around those models. So- You know, the keynote had great content. I like how you guys did a lot of things really well. The architectural slides, platforms, the home run, how you guys evolved as a business CEO, laid that out nicely. But one of the things I liked was not that obvious and let you go to a lot of events like we do. Everyone says the journey of the customer. I mean, it's a cliche. It's become a cliche. You guys actually map specific things to the journey piece that fit directly into the Adobe set of product and technology in the platform. It was interesting. So the word journey has become like actually something you can actually look at, see some product, see some pathway to get some value. There's definitely risk that the word journey becomes like big data and all these other cliche terms, you know, that means everything. So it becomes, it comes to mean nothing. But for us journey and as marketers especially, journey is just naturally understanding. Where did I interact with this person? And what did that lead to along the way, right? And so customer journey is absolutely core of the way analytics. All the hype markets say we're cloud washing until Amazon showed them how it done and then the rest, everyone now kind of follow sweet. You guys are doing it here with journey. One of the things that came out was a journey IQ. I didn't really catch that. Can you take a minute and explain what this is? So we have a couple of things. We have something called segment IQ, attribution IQ, and now we've introduced journey IQ. And when you see that IQ moniker on one of kind of our super umbrella features, that means that we're applying AI and ML, right? And Sensei is involved. So we're using powerful data techniques and then we're also wrapping it with a really simple user experience. So journey IQ starts to break down the customer journey in terms that a normal person without a PhD, without knowing statistical methods or advanced mathematics can leverage those techniques to get really powerful insights. And this is specifically around the customer journey. So the IQ is a mark that you guys use as just indicate there's some extra intelligence coming out of the Adobe platform. We're going to democratize data, right? We have to democratize data science as well, right? And so a big part of what we're doing in Adobe Analytics, it's really simplifying the user experience, right? So I don't say, do you want to run a regression model against this to answer your question? We just say, click this button to analyze, right? And so it's a simple user experience behind the scenes. We can run these powerful models for the customer and give them back valuable insights. So journey IQ is specifically taking things like cohorts and introducing cohort analysis into the experience, making it simple to do powerful things with cohorts. What's the pitch to a customer when you go to and then talk about all this complicated tech and kind of new operationalized business models around the way you guys are rolling it out when they just want to ask you, hey Jeff, I care about customer experiences. So bottom line me, what's the pitch? How can you possibly address your customer's needs if you don't know what they think, right? What do they need? So at the end of the day, the great thing about working with customers like most businesses do is customers are happy to tell you where you're getting it right and where you're getting it wrong, right? And that's all over the data. So all you have to do is develop a culture of using data to make decisions and nine times out of 10, if you got the right data, people are using the data to make decisions, they're going to make the right calls and get it right for your customer. And when they don't, they're using opinions and they're going to get it wrong all the time. Or bad data, it could be hearsay. Or course correct, or that wasn't, you know, make an adjustment, right? Again, based on the data. Exactly, yeah. You're in product marketing, which is a unique position because you got to look back into the engineering organizations and look out to the customers. You're in a unique position. What's the customer trend look like right now? What are some of the things you're hearing from the market basket of customers that you talk to? Just generally their orientation towards data, where are they on the progress part? What's some of the state of the market on the landscape of the customers? What patterns are you seeing? Good question. There's a lot of anxiety around where do I have pockets of data that I'm not able to leverage? And how do I bring that together? So when we tell a platform story like you heard us tell today, customers are really excited about that because they know, they've known forever. I mean, this isn't a new problem. Like data silos have been around as long as data has. So the idea of being able to bring this data into a central place and do powerful things with it, that's a big point of stress for our customers. And they know like, hey, I have dark spots in my customer experience that I lose the customer. For example, if I'm heavily oriented around digital, let's say I'm a retailer and I see a customer, I acquire them through advertising channels. They come through an experience on my website and they buy the product, success. I ship the product to them and then they return it in the retail store. The digital team might not see that return. They think they were successful. So they think it was successful. So what do they do? They go take more money and spend it in the ad channel where that person originated. When in reality, if they could look at the data over time and incorporate this other channel data of in-store returns, the picture might look very different. So basically, it's those dark spots that customers are really- So getting more access to diverse data gives you better visibility into what's happened contextually to open up those blind spots. Exactly. Yep, it's just adding resolution to a photo. Love this conversation. We're obviously data driven as well on theCUBE. We're sharing the data out there, this interview's data as well. Fantastic. Jeff, final question for you. For the folks that couldn't make it here, what's the, how would you summarize the show this year? What's the vibe? What's the top story here? What's the big story that needs to be told? Yeah, good question. We're just a day in. There's a lot to do still, right? We still have two more solid days of this show. But you know the big themes are going to be around data. They're going to be about optimizing the experience for your customers. And what's really amazing is how many customers are here telling their stories. The thing I wish everybody in your audience could experience by coming here is there's 300 breakout sessions that feature our customers talking. All of our sessions on main stage, we bring customers out and we learn from them. That's the best part of my job is seeing how customers do that. It's also the best marketing. You let the customers do the talking and they're doing innovative things. Yes. They're not just your standard, typical testimonials. They're actually doing, you know, I mean Best Buy, what a great example that was. Yeah, what a cool brand. We work with some of the coolest brands in the world, so fascinating, brilliant people. Marketing, at scale, with data. Yep, good job. Jeff, thanks for coming on for your game. Thank you. All right, Jeff Allen here inside the Cube with Adobe. I'm John Furrier with Jeff Frick. Stay with us for more day one coverage after this short break. Stay with us.


Borneo was once known as the lungs of the world, promoting rainfall and protecting diversity. Now, towards the south of the island in Indonesia's central Kalimantan province, the peat areas are burning and emitting a toxic smoke, causing untold damage to the environment, wildlife, and human health. It's estimated that over 200,000 hectares of peatland have been lost each year between 1990 and 2010. This year, with the massive fires, it could be much worse. This area used to be forest back in 97. This area burned because of extreme drought from the previous El Niño. And this area has been burning ever since almost every year. Peatlands in their natural state are extremely, are covered in less tropical forest and they're watered, they're bogged. They're essentially waterlogged all year round. But when you drain them, when you remove the forest, the peat itself, the soil, become exposed to sunlight and it dries out because of the drainage. And that's what burns. Indonesia now has millions and millions of hectares of degraded peatlands. Gavau says that these dry peatlands are now full of ferns and shrubs with lots of wood debris that act as a tinder box and with just a few weeks or months of dry weather can ignite. Everybody talks about forest fires these days but essentially what is burning is this, an area which is already degraded. Areas that have caught fire before tend to burn more easily and areas that have drainage canals burn frequently. Gavau says that the only way to stop this cycle is to re-wet these dry peatlands and restore the natural vegetation. Only then will peatland fires end. Gavau is in central Kali-Mantan with a group of fellow scientists to train local experts on how to assess the impact of the fires. For participants, this is very personal. They have been living in the toxic haze. Many children are affected by the drought. So it is very difficult to recover from the drought. Then from the economic side, it is clear that it is a matter of farming. So they cannot produce a large amount of food, and then transportation is delayed. So it increases the risk of the drought. These local experts say they help all stakeholders to use scientific data to make informed decisions for the future of central Kali-Mantan. Data using the latest technology, such as the infrared spectral analyzer, which was used to measure smoke content at the source of a 5,000 hectare burning site about 30 kilometers from the city. Preliminary results identified high concentrations of carbon dioxide, methane and carbon monoxide, three major greenhouse gases. More worrying, ammonia and acids were also detected. In addition, the toxic haze is carrying minute particles that can enter the lungs. They too were measured. Normally, I think a relatively safe limit is something like 50 micrograms per meter cubed. And the meteorological department here are reporting values of 1,000 or even 2,000 milligrams, micrograms per meter cubed, which is absolutely extreme. And not only can find a single day either, but going on for weeks or even possibly months. So this is clearly an absolutely apocalyptic scene. Landsat thermal imaging can pinpoint where the fires are coming from. Images acquired the same day the scientists were there, revealed a 20 kilometer flaming front line that is moving towards the Kalambangan Forest, home to some of the last remaining orangutans. Using Landsat imaging from before and during the fires, Gavau and his assistant estimated that since September, over 600,000 hectares of land have already burned near Palankaraya. For the future, a long-term strategy with clear scientific data is needed to restore the peatlands back to their pristine state and prevent further devastation to one of the oldest and most diverse forests in the world.