to today's podcast so guess what special edition sorry for the delay happens often and we're dealing with things but hey very very excited about today's podcast I you know we're all going through some things right now and Minerva beauty who's been a huge sponsor of this podcast for the last you know five years now they were the very first sponsor the first people to jump on and say hey we want to help and provide free salon education so they reached out to me the other day and they said hey Matt we've got some guests and some really smart people that we want you to have on your podcast and kind of do like a special addition to help out the industry as much as possible so without further ado I have some really awesome people on here live with me I've got Sam Villa and April McDaniel so you guys are gonna learn a lot of you guys hairdressers out there no Sam Villa April McDaniel is the smart one so we're going to we're gonna pick her brain and me and Sam we're gonna talk hair industry she's gonna talk she's a certified accountant and she has a lot more title than that so I'm gonna let her talk about that but Sam thank you for being on the show we got the internet worked out also Elizabeth from the PBA was going to be on the show guys but just so you know she took one for the team and the internet connection wasn't really working so she jumped off we're all sacrificing a little bit now but we're gonna talk about everything that this industry is going through and we're gonna really just get down to the facts because we want people to have less negativity and just a positive outlook about what the future is gonna be about so Sam why don't you start us off and give your little kind of intro to this and then we'll we'll go from there all right Matt thank you so much first of all for the opportunity to have a voice which I think is so important right now more than important right now that anything my friends is for us to cultivate connection so Matt Minerva thank you for giving us the opportunity for myself and April April to pleasure to be with you you are the swamp and more than ever we need people like you to guide us through this as I'm sure we're gonna have a lot of questions on the financial side but I think that this is a time who would have ever thought that we would be in this position and where we're at and when I say cultivate connection this is a time for us to really push our pause button push our pause button and think about where our life is our professional life and our personal life is right now and for some reason this is happening and I'm using this as a means for myself which I'm gonna talk about it's just for me to just push that pause button and really cultivate connections with my colleagues my family my friends everybody that I can just making a connection and I think it's all about reaching out so thanks for this opportunity for sure and you know I'm I'm really happy because the one thing about Sam that I love the most is the fact that you know he's always a positive influence in the industry I've looked up to him for a long time you know freeslot somebody just commented yesterday and said that Sam via and and freeslot education of the OGs of online free education so you know anytime I get to hang out with you it's a great time so April let's talk because all of us have a lot of questions if you guys have questions post them in the chat I can see the chat from all the different channels so post it in there and then yeah we're gonna get started I'll ask the questions as I see them and April's gonna kind of give us the basic facts so the first thing that I really want you to get into is really the funding that's going around and and what salon should do first I guess is what we should talk about sure so first just like Sam I'm really excited to be here thanks Minerva and thanks Matt for having me I'm a little bit starstruck I have to say this is an exciting time certainly for the the tax profession it's a day-by-day learning new things lots of things that we don't know I am of the mind that it's really important that we think about the opportunities that come through struggles and right now we're in a time where definitely through these struggles we can find some strength and so what I want you to really think about right now is you have the time available to you to put some effort into your business and be that business person first that maybe you don't typically have so again my name is April I'm with COPSA OD we are a CPA advisory firm that specializes in salon and spa taxation and what I want to tell you a little bit about today are the relief packages that are out there you're all aware that our fearless leaders in the Senate and Congress and president have been working to try to get some relief out to you I think the first thing that I would say to you is to really dig deep into your expenses and I know Sam's gonna talk a little bit about this too but you know I would say first and foremost you know what are those bills that you absolutely have to pay and what are those bills that you don't have to pay so you know let's get back to probably you know a high school accounting class and let's just think about what do we have to pay and what don't we have to pay so let's start there maybe yeah for sure so that's some great advice April because Matt what I did April was you know I talked about that stabilize so first thing I did was stabilize my family because my wife is medically endangered and her immune system so we need to stabilize the surroundings what's going to be our policy within our family our rules let's say in terms of going out coming in who goes out who does what so we stabilize that then the next thing we did was looked at our finances and I asked my wife because she's a great accountant she she loves doing all those numbers she's good at and I said first just answer me a question can we survive the max let's say six months I just picked a figure in the sky said six months let me know can we survive you know mortgage payments every all the bills we have she came back to me the next day she said yes we can I said okay now let's stabilize some finances though because we don't know how long this can exist so let's take a look at simple things which I love what you're saying April is what bills do you need to pay and what bills you know do you have that kind of can wait that you can kind of get some time off one of the first simple things we did was look at our phone we picked up the phone I said look at all your apps the apps you don't want get rid of let's get rid of them and I mean let's delete them and just get them off and when we did that it was amazing that we discovered we were saving just over $200 a month and to some people that $200 is going to mean something so I love what you're saying there April in terms of looking at those simple things like almost you know a grade school account sort of speak I think it's a great place to start right yeah and I think right now's the time when you know call in those relationships this is a relationship business you know the best part about being part of the beauty industry is everywhere I go I'm greeted with a hug and I'm greeted with a smile call those people that you work with every day call your coach call your accountant call your tax person call your bookkeeper you know call all those vendors call the credit card company lots of credit card companies are allowed you to defer payments lots of bankers are allowed you to defer a mortgage you know rent look at everything absolutely everything because in this time it's the time to call on relationships and that's what it's about right now yep for sure so um so when we look at the beauty industry like the first thing as a salon owner what you know me and my wife did was we we looked at how do we cut everything from the salon that was kind of like initially our thought so and like Sam said like I cut out tons of services that we were already doing so we saved 700 bucks a month just in services now I have a lot more services in most lines because we're also a media company in a way as well but there's so many things that we were paying so much for internet storage and different things that we didn't really need it so we cut that then we did it out of our personal life but there's a lot of things that you can't cut so when you look at like the rent or the lease on your salon business things like that are there things that are happening now that we should know about that people that they have to pay are there things that they can do to kind of help with that yeah for sure I think you know in phase one of the coronavirus act we saw that the SBA offered some emergency disaster recovery with relief and so I would encourage you to go take a look at their website it's sba.gov to see if that's something that you'd like to take advantage of they're offering a lot of leniency on their typical requirements to get that type of a loan so take a look there they're also as part of phase three of the coronavirus act put out some new information where within they're saying three days I haven't seen it happen yet but I'm sure they're working hard on it that you can get an advance on that disaster recovery loan to help with things and that's 10 though you know that's the first one the other thing that came out in phase three of the of the act is another SBA loan and it's one that you'll have to talk to your banker about and that's where I talk about relationships you know some of the smaller banks might not be able to do that but the bigger banks are certainly set up I would think to start doing some of that they're just at this point going to be gathering information because what the government's telling us right now is that those banks won't have that information until the end of the week but that is a pay check protection program and part of that paycheck protection program is going to allow you to get funds to cover two and a half times your monthly payroll and pieces of that will be forgiven if you qualify if you follow the rules and Matt like you said you know to cover rent and mortgage interest payments it also will help with those types of things so that one I just want everybody to relax a little bit because you can't call your bank today probably and apply for that because they don't have the information but they're saying by the end of the week the hope is that they will have that so you might want to get on your banker's schedule so that you're in line to do that and I do I've heard quite a few like accountants saying like you should have this relationship with your banker what does that mean like who who is the person are we going to the teller at the front counter or are we who is our banker like who is that relationship that we're that we're trying to build typically most banks have what they call relationship managers and so you know I would just call the bank and if you don't already if you have a banking relationship you probably know who that person is but if you don't then call them and just tell them that you're looking for an opportunity to create a partnership with a bank a long-standing partnership certainly this probably won't be the only time that you need them so I would say ask for a relationship manager perfect all right April I have a question for you one of the things that I've been suggesting out there and I just need some guidance on this is a lot of pros and cons about it that I've got this this whole idea of rescheduling purchase gift card you know there's some pros and cons about that what's your take on that and I'm talking in terms of survival there's some people out there tell me Sam I need to survive I need some cash now you know maybe there's people out there that live from paycheck to paycheck and this is a learning lesson from but they're like I need to survive now and one of the suggestions I'm giving them is okay you know you need to get some get some some prepaid get some preschedule some some gift cards and get that going and then you can give commission to your staff but then they're coming back Sam and they're walking for free what's your take on all of that so that's a really good question Sam because we want to be careful with gift cards at least a little bit because keep in mind that when you sell let's say a hundred dollar gift card I know just like all of you that for a hundred dollar service you have what six to eight dollars in professional product you have to put on a person's hair if you're a commission based salon you're probably paying between forty five and fifty dollars of that for commission you know you have the credit card processing fee so be careful that you're not giving it away because if you give it away it's going to come back to buy you later you might get the cash now but later when you actually have to provide the service or sell the retail it's gonna hurt and keep in mind that gift cards are subject to federal and state income tax so it's not like you can avoid federal and state income tax on top of that so yeah and there is on April there's a there are loans and things that are happening right now that are tax like tax-free correct there's there's different options like there's not just one way to go about it there's I believe there's a few different options of getting financially like if you're a salon owner there's options if you're a just a what's it called an individual contractor or independent contractor there's different options yeah yeah yeah so in the most recent bill they did open up the ability for a sole proprietor as well as an independent contractor to qualify for those paycheck protection loans and pieces of that will be tax tax exempt so I think it's really important that like I said with that relationship you have with your banker to make sure that they explain to you what those options are you know as a tax professional we're going to be really focusing on you know how do you get those payroll tax credits that might be available to you by by paying some leave but the the other piece of that really is going to be that relationship with your banker I see there's a question over in the chat about the SBA paycheck protection program with an independent stylist and as far as what we've seen come out there was actually some information that came out from the US Chamber of Commerce just yesterday that clarified that PPL is what it's called paycheck protection loan and that independent stylist sole proprietors independent contractors will qualify for that so definitely something to take a look at great and we also have Megan she said she's opening a new salon next year if she takes advantage of these packages will it be jeopardizing her SBA loan in the future well that's a really great question Megan I I don't know the answer to that you know if you're if you're taking advantage of those loans as an independent stylist right now and then you're thinking you're going to open this business later I think I would have that conversation I do think there are some opportunities within that legislation to roll current or old SBA loans into these new ones and vice versa but they haven't given us clear guidance on that and again that's probably more of a banker question than a tax question okay and then so from a tax standpoint when you look at payroll so when we talk about employees and either put it like should our employees go on on employment should we be putting our employees on unemployment should independent stylists be doing that is what are the benefits to keeping somebody like our salon pays health insurance right so we pay health insurance but if you're no longer an employee that becomes a kind of a different thing so there's I think there's different angles to it what do you think is kind of the best well I map that's a really great question and I think that it really comes down to what amount of cash flow do you have on hand when this started if you have the cash on hand that you've been able to keep your people on you're going to be able to cover those benefits hopefully with that cash for a period of time and then be able to cut to go ahead and apply for this PPL program or maybe the disaster recovery program I you know we work with hundreds of salons across the country and I can say probably we're at the point right now where probably 50% of that at a minimum are closed right now and so you know they're two weeks in the unemployment already and so there's nothing that prevents a salon owner from going ahead and going having their people go through that unemployment process and I would encourage you as a salon owner to help your team do that because this is a stressful time and for a lot of stylists out there I would say that and to the owners keep in mind this might be the most difficult thing that your stylist has ever gone through you know a lot of folks that have been in the industry of a long you know for a long time have lived through the ups and downs of the economy but for maybe a stylist that's been out there in the field working maybe for five years or so they haven't experienced this before and so anything that we can do to help them walk them through that unemployment process I think that's a great thing to do and a lot of states are actually allowing you to do that as a group so instead of sending one out everyone out there to do it on their own maybe maybe have a zoom call or something and walk through together there's nothing that's going to prevent you as an owner to bringing them back and then going forward with some of these programs so the unemployment program was loosened up a lot with these with phase two or and phase one and actually in phase three so that you don't have to wait a week that you typically have to wait to qualify for benefits you typically would also have to show your applying for jobs which you don't have to do under most state requirements and I should say that just one more time I said state requirements because it's not really a federal thing the federal government is helping the states so that they can pay for all of this but it really is a state by state thing the other thing I haven't mentioned that I should have is that if you haven't filed your your tax return for 2019 you now don't have to file that return until July 15th so you have some time to do that and you also have time to pay the taxes if you have taxes do so take that time but I would encourage you to if you're going to get a refund get it filed so you can get your refund back that's going to help your cash flow and then the other thing is that if you are a business person that pays estimates your first quarterly estimate isn't due like it typically would be there's an extended period of time to pay that as well so okay and when you talk about you know go ahead Sam go ahead no Matt go ahead no I just wanted with the unemployment and the one thing that I did see that there's a also a $600 bump a week on that so technically if stylists are filing for unemployment they only get a piece of what their income was which is going to be probably pretty small but from what I'm understanding that $600 a week might actually some stylist might be making more money on unemployment than they do behind the chair to be 100% honest so yeah so that's a piece of the bill that almost got it axed you know because I think there is some fear that people will make more money and not want to come back but you know I don't believe that about industry this industry works hard and I people will come back to work and they'll come back to work because they love their clients they will come back to work because they they love the people that they work with you know I I might be an accountant and many people think that accountants kind of are cubicle type of girls or gals or guys or whatever but you know I love going to industry events because I love that part of what I do and I really feel that that's how this industry is I don't care if you're making more money staying at home or not I think you'll be back because you love your clients for sure and you know April yeah you know April I love what you're saying no that's okay Matt I love what you're saying because here's what we need to think about you know stop worrying about the negativity and just flip it so guess what you you're going to help these people that's the goodness in you so like what April is saying help them walk them through unemployment how about just getting on FaceTime and save your employee one by one let's you and I do this in unemployment together let me help you do this together you know that means a lot to them and guess what if that stylus doesn't come back then yeah they weren't meant to be with you they never were a team player they never were what you thought they were so you have to look at the good side of this guys you know don't worry if people are going to come back guess what so many people are watching everybody right now on social it's our business card right now it's our way of communicating where I'm finding people while I'm finding heroes right now that I never knew I'm finding wow I'd hire that hairdresser oh I'd hire that hairdresser you know you there's so many good things they're gonna come out of this so I think what we need to do guys is stay on that positive side I really believe that you know we will recover it may not be easy guys but the salon industry is going to recover and right now it doesn't look like it's gonna be easy but we're going to help each other as much as we can but we will only recover if we unite together thank you April for taking the time of doing this the industry needs you right now you you people are needed more right now than anything but we would we we will recover together with your support we will once again prosper together I believe that guys I believe that and yet do me a favor let's continue to do what we're doing now which is nourishing each other thank you Matt for the opportunity the platform that you provide April how you're nourishing us with this great information but it's going to be up to each individual to follow up on this information don't wait for somebody to grab you by the hand we're all busy but most importantly what I hope is that we come out on the other side of this thing loving each other and supporting each other just like we do now no more walkouts employers employees session stylists independence stylists everybody we all gather and we band together and stay together especially when we're past this but I just really feel that this is an opportunity for us we all understand the severity of the issue and we all have choices that we can make there's so much learning that's going to go on I'm learning a lot just listening to April in terms of you know how I can support people out there and the things that I can do for myself but you know what the key thing is to do continue to research and use your sources you know but most importantly and I think April probably will get to this is have a plan right now is it's time to make a plan if I were your salon owner I plan a reopening a grand opening again and then you probably might be asking me well Sam when am I gonna open I don't know but at least you got the plan so when you are ready to open boom you got everything in place as soon as those doors opening we're having a grand opening you know things like this guys are the things that I can offer you in terms of that but you know the important thing is right now I think is the key thing right now is everybody's concerned and fearful of you know survival survival and if we support each other and have each other's back we're gonna survive together through this sorry I just got on that role there no it's great Sam and this is the thing guys like we have to realize that the you know this this industry like what I see everybody freaking out about is is that financially they didn't feel they weren't ready for it they're living paycheck to paycheck I see I see the the comments and you know it is great that some people have a cushion but for me it's like you know those people were thinking ahead now moving forward we're all gonna think ahead and we're all the greatest part about this whole thing is that every single one of us are all sitting in our house right now and not allowed to leave not allowed to work we're not allowed to do a lot of things and so we're all in the same exact place so we need to realize that there's really there's nothing you can do about it and the government as long as you listen to people like April is actually gonna start giving you money until this is over so everyone just needs to stay focused and I've been talking about this on the podcast a lot just keep yourself educated educated through people like April educated through people like Sam watching you know freesline education videos doing those things that are gonna help keep your mind focused and getting better and we should be getting better every day and not worried about the negative part that we can't control spend the time with your family spend the time at home you know study up and stay positive and you know and and reach out to companies like April's April has in and make sure that you're just stay knowledgeable if you're knowledgeable then you're not gonna be as scared in the end so April yes yeah no I was just gonna say that you know there's people and I'm sorry April but there's people out there Matt that that are not prepared for this they haven't done what they need to do or you know whatever it happens to be and they have lived paid to paycheck and let's be real here you know I'm loving this conversation so I just want to bring to the surface the professional beauty association you know the professional beauty association is just getting swamped with questions in regards to what do I do I need to help me out with an SBA loan things like that but right now here's how you can really help out there's those people out there some of our colleagues are in a desperate need of financial help up steps to the plate the professional beauty association so what they've done is I need you to go to www.probebeauty.org and I want you if you are able to I want you to go to the COVID-19 relief fund program that at PBA has set up on their website and this is a fund which we at the Sam Villa brand have already donated to but it's a fund that's out there that's going to help those hairdressers that are in need it's specific fund for salons and for hairdressers so they are accepting applications for that but most importantly they're only going to be able to help those people if people like us that are capable that we donate to that COVID relief COVID-19 relief fund so I just want to bring that to service and thank you PBA for what you guys do for the industry and the PBA correct correct me if I'm wrong but I and Elizabeth isn't on here but she they were going to say that the the a membership to the PBA currently right now is is free of charge is that true or am I getting that right yes it is for it yes you have it right for individuals go ahead yeah for individuals yeah I think yeah for individuals non-members so I think the other thing I would add to that Sam is that you know we are referring a lot of folks to the PBA or the Pro Beauty website because they also have some great resources for those of you that maybe don't have a labor law currently with all this emergency family medical leave information and sick leave information it's very complicated stuff and so go to the pro beauty.org website so that you can stay informed about that if you're a business owner because right now is the time that you need to know that and they have the advocates there that are taking care of that so please please go do that I'm really sad Elizabeth's not on with us yeah the other thing that I would tell you is that like Matt was saying you know get get in touch with your professionals and he he mentioned Copse Odie obviously I'm not a team of one there's 30 of us that work at Copse Odie but your best way of getting information from us on updates in the tax law is to sign up for our newsletter and it's free and all you have to do is text the keyword KOA news to the number 22828 and I know that that's going to get sent out after this podcast with some information but I know that my office can't handle a lot of calls and so I want you guys to sign up for that newsletter so that you can stay up to date with what's going on and and finally I just wanted I just want to share with you that I I feel what Sam is saying and I feel what some of your you stylists are feeling and that's that I don't have a cash reserve and I I just don't know what to do and I have to tell you that we've all been in places like that and it really is our mindset that allows us to choose how we react to things and so you know I've been through some hard things myself over the over my lifetime and those things are what have made me better and I know that you're going to come out of its time and you're going to be better so sit down right now is the time to sit down go through your business plan think about those things that are vital to your business get rid of the fat in your business keep those things that create muscle in your business and really start making a plan and like Sam said you're going to have the biggest re grand opening you've ever had and you know what you might set a date and you may have to shift that date a little bit but be prepared to walk in that door with your head held high and be ready to do what it is that you do best April well said you know really well said and I just want to support that guys because you know I know we all went through this we all went through that grief it's like oh my gosh you know and you're feeling this grief like oh my gosh oh my gosh oh my gosh but I think that it's important that you know the first thing that I went through was denial I'm gonna be really honest here I went through denial it's like this virus won't affect us here in the US it's not gonna get here we're so medically able to take care of it's not gonna get here that was my denial then I went through this grief of anger it's like hold on guys you're making me stay home I can't go out and play golf I can't go out and and do what I need to do which is work but I went through this anger it's like the why then there's this bargaining that went through this bargaining of grief where I really start to say okay if I social distance for two weeks everything will be better right and and that was that that bargaining that I was going through and I'm talking about my mindset what my mindset was going through through this whole thing and then there was sadness and the sadness was I don't know when this will end so and then finally there's acceptance then I went through this acceptance I go okay this is happening I have to figure out how to proceed in a plan and that's where my mindset has been so my mindset went through those stages of grief and what I was going through but it was all about how I had to just say okay this is happening how am I gonna be do with it what I need to do is take the worst images and make them really positive images so I just wanted to share that so it's all about you know just calm yourself and be in the present so I love what April said saying it's in your mindset I don't know about you guys I don't have one little voice talking to me I got a committee up here especially this committee now two committees up here two committees on each side left side to right side of my brain but the main thing is calm on yourself and you you have to stay in the present guys so how do you do that Sam you know we've been talking Andrew Curtis has been talking about it breathe meditate you know one little exercise I do to get me in the present April Matt is I do this five four three two one five things I can see four things I can touch three things I can hear two things I can smell and one thing I could taste and that brings me right back to the moment because if I get caught in that negativity I can take myself below the line and when I go below the line I start affecting my little three-year-old I start affecting my wife so really understand those stages of grief and get to that one where it's all about acceptance and you're going to be fun yeah thank you Matt for that it's great guys so and you know I want to rapid fire a few questions because I mean people have been posting questions quite a bit the one thing I would say to you guys is rest now because when they do open the doors again everyone's gonna be pretty bad looking and we're gonna be working you know 12 hours a day to get everybody in so rest all right so if you guys have time I know April's got to go so a couple questions will do real quick answers for them somebody said I'm concerned about a grand reopening we may be limited to the number of people allowed in the building at a time and that concerns me about the day-to-day in the future what do we change how do we change scheduling Sam do you have any thoughts on that okay you bet so there's there's what I look at as a as a thought of that's a very serious thought you know maybe we might have limitations so maybe that's not the time to do it so when you have those limitations released on you that's the time to do it so there you go take a thought that's a what if and then turn it into I can't so maybe I can't do it then but I can't do it maybe a month two months later down the road and have that big opening that's saying hey we are back 100% not 50% but that's what I want you to think about the main thing is have a grand opening someday you will have it you'll know when there's the best time for you to have it based upon your surroundings April that helps out yeah that's great perfect April are you eligible for an SBA loan if you're if you just opened your salon suite this week I think the answer to that is no I think a salon suite so like like a studio salon if she just opened it probably let's say she opened it a month or two ago maybe I don't know I'm not sure what the date is in the SBA loan rights but I think that it was February 15th I think that's probably a question to look on the SBA web site before we end up getting off this want to make sure I say one thing and that's that guys be looking in your bank accounts if you do direct deposit through the IRS because they are telling us sometime here in the next few weeks and an individual gets $1,200 and each dependent 500 so there's a little celebration for you that'll be coming it's based on the 18 tax return if you haven't filed 19 and then they tell us it'll be trued up somehow in 20 and keep in mind there are some phase outs if you if you make way too much money you do phase out of that but that there's a little a little I guess gift you could call it that's going to be coming to to every everyone that's filed a US tax return so I wanted to get that out there because I forgot to say it earlier no that's great and honestly and I know you got to go so let's just let's do this guys this isn't going to be the last podcast obviously we can go live all the time if you guys need any information best sources PBA's website for sure which I'm I don't know the exact website but you know the PBA's exact website address. Probebeauty.org is the best place to go. Probebeauty.org okay good yeah PBA is probably bowling right so and then so Probebeauty.org they have a ton of information on there obviously you know there's there's different outlets but I think that that's your number one talk to your banker or if you don't have a banker create a relationship call them up tell them you'd love to look at their hair sometime and then you know and just keep watching for more podcasts and more in this if we didn't get to your question I apologize post it in the comments and we can bring it up on a future show as well thank you April so much what where can people follow you and and get more information about what you guys do there I guess that sure so www.copsaodi.com and it's you can see the spelling behind me but it's K-O-P-S-A O-T-T-E.com and you can go to that website and click on newsletter and and then sign up see our past newsletters and then sign up for any new newsletters that are coming out that's probably the best way right now we are favoritly working to help our current clients and so taking on new business right now is extremely difficult so that's probably the best way for you to be in touch with us perfect and then Sam well I bet you can catch us on all of our social platforms on Facebook and YouTube and Instagram Instagram Sam via Sam via hair Facebook Sam via professional and YouTube Sam via so you'll see us constantly out there sharing tons of education and the last thing I just want to leave you with guys is that member you know you you can't control what you can't control so remember what I said what your neighbor is doing is out of your hands so this is the time for us to over protect and not overact God bless you all all right guys thank you so much thank you so much I really appreciate it um thank you to everybody for watching Sam April I'm going to let you guys go uh and I'll see you guys in the future hopefully all right um let's see let me close this thing out here guys thank you so much for uh just hanging in there posting your questions I know everybody's a little stressed right now but there's no reason to be stressed because the future is looking bright we got a lot of great things to look forward to the government is trying to help people out you just got to be patient um salons you know talk to your your CPA talk to your accountant talk to your talk to the bank uh figure out what you're eligible for and think about your decisions because my salon is different than your salon and everybody's salon is different everybody's situation is different everybody provides different things so it's just so important to make sure that you're uh educated on it we've all got time to be educated uh don't read the negativity on the internet read the facts so find those facts on the pva's website uh probeauty.org uh thank you to manorvabeauty.com for uh just creating this gathering of uh mine so that we could really discuss this I hope you guys enjoyed it um and that's pretty much it so follow everybody follow manorva beauty follow free salon education uh hope you enjoyed the podcast we'll be back with more post your questions in the comments for a later episode and we'll get those answered take care guys stay healthy stay safe and i'll see you soon


You're welcome back. So it's the holy moans of Ramadan and we're hitting the ground running in the segment So we're being joined right now by Abdul Semih, Dikrullah, pardon me, Oyebo, if I pronounce the name wrongly, but thank you so much for joining us today I would like for you to quickly tell us about Ramadan this year.  No, and quickly tell us what it means Generally Ramadan Ramadan in Islam is a period of fasting Like everybody I've known It's one of the pillars of Islam because Islam has five pillars The fourth pillar of Islam is referred to Asiyam which Ramadan is the Asiyam we refer to as The fourth pillar It is about spiritual cleanliness of everybody once in a year for the home of 29 days or 30 days in the month. Last one of the last days in Al-Quran, Quran 2, verse 183, where it says Ramadan is composite. Said Aus Willem Nashtan Rajiv Yahya El-Ladina Amani. Oyebo, believe Oyebo, I have made the Ramadan compulsory on you As it has been made compulsory on those before you, that I love to have the piety of Allah So some really Ramadan is about Keeping yourself away, abstaining yourself away from drinking eating any sexual harassment or harassment from the morning till the sunset in the evening That is just a simple definition for Ramadan Okay, and this lasts for how many days? Ramadan lasts for 39 or 30 days But the month is As Islam is the month is starting when a new moon is set That's why we have controversies of a day or two from the beginning a day or two at the end We need to hear from the authority of this Muslim community That is from Saudi Arabia to the structure of Shabbat to pass the information to the most students in the media So where is this path to start? We have a reference for that in the Hadith of the Prophet where he said Ramadan is that Ramadan is 29, but in Khuma alaykum, what I'm hearing there is a problem of Flying me but middle either the shabbat and the last in a woman make it 30 by the counting of your shower One the month before the Ramadan so we can have such as is 29 or 30 days Our mother then can't be 28. It can be that one is always 29 or 30 days as the case may be Okay, so you talked about the days how about the hours? I mean 11 hours in South Africa is the number of hours the fast 21 hours in Norway The number of hours this the fast so why is it why is it not similar? Where are the different fasting hours in different countries? Like I said before it's about climbing for example in Nigeria We can also have less than 11 hours our of them. For example, these years from of dawn is a bit Like in the sense that you can start a was a whole with the the morning till 525 and it end by 65 only some years back where we have Six seven oh five seven and five will break the fasting It depends on the weather of the community to take note of for example in Canada They may have they may fast for 18 hours Because of their own weather condition so that would take them to that land in some parts of the world Yes, maybe different in the northern part of Nigeria, for example So we need to take the answer for a safer plot a m and break before six it but in this other part Yeah, we can do that because of our way that the sun needs to go before we break There is a particular time that you see in the early hour of the money that says that you stop eating I mean none of what and what When and when we start I went to meet in dramatic Okay, and I thought them the climatic change in the world the world All right We wish we had more time to you know express a little bit more with regard Ramadan and celebrate Muslims across Nigeria and across the world, but you know also thank you that's I'm just saying thank you for joining us this morning and We hope that the period of Ramadan brings forth peace and tolerance and love across Nigeria You know between Muslims and Christians and every other person. Thank you very much for joining us this morning All right, I think that's where we Wrap it up this morning. Thank you very much for being a part of the program Remember to join us on our social media platforms at plus TV Africa on the Facebook Twitter Instagram and our YouTube channel It's goodbye from me. Yeah. Bye. Have a good day


Fine kind of find his way a little bit. We saw the walk today. It was good to see which which is such a big part of his game. And obviously the power to go with it. So, you know, I think startening you can see settle in a little bit. And hopefully today is the day that, you know, starts to get him going. Red Gardner had struggled at the plate just two hits and his previous 27 at bats coming into today and obviously had three hits today. Did you see something different that he was doing as far as approach the plate? You know, I thought he was I thought he went up with a good plan at first A B and and was real aggressive early kind of hunting the fastball there and hits the homer obviously, which was big. You know, I mean got some pitches in the zone I thought was was aggressive in in what he was looking for and aggressively looking to swing the bat so good day for him and obviously a big part of the win. Kind of a bizarre rally there in that sixth inning with a lot of walks from Tampa Bay pitchers and error that kind of continued things there. I imagine you'll you'll take whatever you can get when you're playing a team like. Hey, absolutely. I mean, that's that's a great example of you control the strike zone. You can have an inning like that and if you're playing against a team like Tampa Bay, you better control the strike zone or they're going to make you look bad. And that was a classic example there of making it really difficult on them, you know, especially when they had, you know, Castillo and Stanek in that game there. Those are tough customers. I thought we did a really good job there of, you know, giving ourselves a chance, you know, Tyro breaks it open, obviously, but a lot of really good at bats in that inning. Joe to the left. How would you assess the pitching plan for today? And does this pave the way for for more openers? I mean, with our situation, it's certainly possible that we could use it. You know, we weren't in the ideal situation necessarily today. Just with having a couple guys down and a lot of our leverage guys haven't been used. So hats off to, you know, Greeny wasn't perfect today, but but gave us enough. You know, Nestor came in gave up the homerun but kept on pitching and got us through the middle innings. Obviously, Otto gets us out of a huge jam there and then by by adding on, now we're able to get length out of chance and kind of save some other guys down there and chance came in. And really, I thought through the ball really well. Dan. That was our show. I think he's okay. You know, it was just, you know, having a little hard time running and, you know, I don't think it's anything too major, but we were kind of cautious there with just he wasn't feeling great and decided to get him out of there. Meredith, anyone else? Joe? I know it's become routine, but Urshel has been your hottest hitter. He goes down and the guy who replaces him gets the biggest hit of the game. Do you have some thought appreciation that it feels like whatever button you push somebody's ready to do something significant for you? You know, Tyro to me has been, you know, one of the faces of what we're doing right now. Again, you know, missing a lot of last year. This guy's a prospect. In a lot of ways, we kind of rushed him up here and threw him into the fire and he's handled every situation perfectly every every time we're in a situation middle of the game where we're thinking through a possible move. He's he's thinking along with the game. He's prepared. He goes out there and plays with with a calm and a poise. And he's come up with a lot of big hits, a lot of big defensive plays. He's been he's been a really good player for us.


Milestones by you freedom family, but don't think of them as milestones that we will share in today's episode Think of them as leveling up to catch the next person ahead of you like a game if someone said I just hit 300 subscribers and you have 200 think about that as a challenge that you need to beat the guy So you get to 400 before he does because that's what makes games fun And that's what you should make YouTube like a game to make it more fun So who is the max level character currently in freedom? That is this person right here We made a millionaire out of one of you freedom family. What who is that? I can tell you who it's not it is not Keemstar as some of you think he's not part of freedom He is with BBTV as one of their VIP partners and you can see that by using a heartbeat You can see the monetization information beneath each of his videos didn't know about heartbeat Just go to www.heartbeat.tm It is a Chrome extension that enhances YouTube by adding information about videos like partnership or monetization Speaking of milestones. Did you know we have a dedicated forum page for milestones at? www.community.tm where you can also share your milestones Here is community.tm behind me and this is the milestones and achievements forum where you can share your achievements Such as slender slay, let's see what his achievement is this subscriber milestone is so happy that slender slay subbed to him In fact slender is a freedom partner. He's a graphic designer and let's have a look at his channel Here is slender slay behind me Here's your channel trailer slender Hey guys slender here, and I'm just here to thank you guys so much for 200 subs we have I have been growing so fast and it's all thanks to you guys and I Never really did my 100 subs special without congratulations on 200 subscribers Do you know slender slay click that eye up there to check out his channel if you're curious the diamond boat just hit 15,000 subscribers as his milestone. Let's check out your channel. Here is the diamond boat behind me Hey guys and gals welcome to my channel. My name is Daniel and here on my channel I mainly record Minecraft so I love recording my mini games and tutorials now the two mini games I record the most are definitely scan wars and runner good channel trailer That tells us exactly what your channel is about click that eye up there to see the diamond boat if you're also a Minecraft fan The Tennessee gaming just hit 300 subscribers after one year an amazing milestone and Leonore wrote it took him over a year to hit 200 subscribers and that you're going fast Tennessee and mr. Highlight 84 wrote that your next 300 will be a lot faster. Here is Tennessee gaming behind me Let's check out your channel trailer You show us footage of your games, but we don't hear from you. I would love to hear in your voice What is special about your channel and why I should subscribe? I hope you add your own commentary to your channel trailer and click that eye to go to the Tennessee gaming channel on YouTube As I said at the start of this episode think of these milestones as Challenges that you need to catch up to level up to reach because the competitive spirit is what compels us to do the work To be able to grow our channels think of why so many of you spend so much time in games Do you do it because you want to catch your friend?  Milestones in that way tell me in the comments below how you motivate yourself to really keep going to never give up and To always push through even when you feel down or depressed because if we understand What keeps you going then it may help someone else who's in a similar position and needs that extra push That is the spirit of freedom. We all help each other grow together as a family So keep sending us your comments down there beneath this video So we can all keep learning from each other and share more of your milestones in the comments and on www.community.tm This milestones and achievements forum and my next milestone is Los Angeles I will soon be traveling to VidCon, so I won't be making the George show as regularly I hope to meet some of you at VidCon June 23rd to 25th this month and Anthony Smith will also be there So be sure to look out for him if you're going who am I I am George Sunpai Papa George and many other names you The beautiful freedom family has given me so partner with freedom by clicking that Eye up there if you're not already a member of this family and let's grow together for freedom and the freedom family And if you liked this video click that like button down there and subscribe to freedom central youtube.com Slash freedom home of the George show. I am George and you've been watching And we will grow together as a family because this is the freedom family You are part of it. We are all part of it and we're all growing together so grow with us and Partner with freedom that play now button right there on the video bar is all you need to click to get started


The study evaluated the effects of different potassium, K, levels on the growth and root system characteristics of catunymelons using a rhizobuck system with sand hydroponic culture and Hoagland formula for nutrient solution preparation. The results showed that the highest shoot fresh weight, leaf area, and SPAD value were at 235 or 176 milligrams L1K of K, while root characteristics were affected differently by K treatments. The highest root fresh weight was in plants treated with 118 milligrams L1K, and the shortest roots were at 235 milligrams L1K of nutrient solution. Root nutrient concentration of N, K, P, C, A, and Fe was highest at 118 or 176 milligrams L1K, while the lowest amount of root Mg and Fe was in plants treated with 235 milligrams L1K overall. The study suggests that moderate to high or moderate potassium levels can improve shoot or root growth characteristics of catunymelons. This article was authored by Sakina Pornjbari Saghesh and Muhammad Kazim Suri. We are article.tv, links in the description below.


Good morning, everybody. I think Sunil, your presentation was brilliant. It's fantastic to see that you have such a kick-ass marketing team to be able to dole out those creative generation to generation. Like we say, we are a country of roti, kapra, makhan. I think we've done the kapra bit of it. I will try to touch upon roti. And as proudly we can say, and feel really proud to say this, and I mean, you know, when I was told to demonstrate reviving goodness, agility, health, taste, I was like, what better than doing it in this year, which is the International Year of Millet 2023. And I think it's a big, big, big move for India, where it's actually registered as UN as the International Year of Millet. And to just put some perspective into it, right, like when we as a country demonstrate agility, we demonstrate agility on so many fronts. I think the war footing that we've been at in the last 75 years has been commendable. So just to quickly take you all through that, and I think for me why this session is very iconic is because like I said, right, A, it's the International Year of Millet. B, we have been, we are now a part of a portfolio which sold Deshka Namak, then Deshki Chai, and today's Deshke Millets. And I don't think it gets endorsed better than the government doing it. So quickly on to this. You might be wondering, I spoke about kapada, I spoke about roti, what is this tap doing on the screen, right? This tap could mean a lot of things for any of us. I mean, it could just be a tap, it could be a tap which has no water coming out of it, but this is the truth. I think this is what we're all facing today. This is the India, this is the world that we're living in. We are running out of water, and but what is, and hence it's important for us not to look at the sad side of the whole story, but just look at how do you make a opportunity out of this adversity? We are running out of groundwater, we are running, there is a huge environmental shift happening. How do we look at this opportunity and make a change in the way we eat? So quickly to show some stats back at y'all. India is, I mean, Bangalore's run out of groundwater, that's where I come from. Bombay ran out of groundwater two years ago. India's water demand is projected to be twice the available of the supply by 2030. So we are already in a situation that we need to work around. So where Tata's soulful demonstrated agility in these times to any of you, this slide could look extremely morbid or scary, but that's not scary because this is not something which is to worry about in entirety. It is nature taking its course. It's about how we customize ourselves to the changing times and see the way we bring about a change to sustain. So for example, I think a lot of us for the longest have been eating rice and wheat. Have we ever thought about the fact that why do we eat rice and wheat? We eat rice and wheat because many decades ago it was about hunger satisfaction in our country and hunger satisfaction and hence the green revolution came about and hence we started eating rice and wheat. Today it's not about hunger satisfaction. We need to be proud that we've come a really long way, but what we are today combating is nutrition satisfaction and nutrition satisfaction along with the changes the environment is seeing, what we need to be more customized to is there is a huge shift happening and we see torrential rainfalls, we see extreme rain, we see extreme winter. How do we customize ourselves for this and how do we actually bring about the way, a change in the way we eat? And that's where I started that if three things change in our day to day life, roti, kapra and makhan, we truly can bring about a more sustainable, simple life. While all of this sounds very, very heavy, let me just throw some stats at you, right? Why millets and why is it such an important year? This is an ancient grain which truly talks the walk that I'm talking about. It is a grain which was believed by our forefathers, it is a grain which was eaten by our grandparents, it's a grain which was eaten by farmers and it is absolutely a fit for today and the situation that we are in. It truly talks about the India story, it talks about how India can bring about a change in the way we eat and in the way the global, in the way the world eats. So just to give you a few stats of why we need to change from when we ate rice, how we need to change the way we eat, how we need to move forward. One kg of rice which gets consumed, just some trivia, which gets consumed in any given household, probably in four days or I'm sorry, in two days requires 4,000 liters of water from the ground. Now like I said, India, Bangalore's run out of groundwater, Bombay's run out of groundwater, Delhi's running out of groundwater and 4,000 liters of water, just to give you all a perspective would be, have you all seen those tankers which stand outside our colonies? It's two tankers of water just to grow one kg of rice which is consumed in probably a day and a half to two. While one kg of ragi requires only 400 liters of water and that is from the sky. And one kg of ragi gets consumed over five to six days in any household because these are complex carbs. It keeps you full for longer, it gives you a lot more energy. While there is a lot of chatter happening, what is more relevant for all of us is, hence this indigenous grain, this super grain is not just super food, it is actually smart food. And why is it smart food? As I go through my presentation, we'll be able to connect the dots because it's good for you. Purely because of the nutritional benefits that it has. It is good for the planet. Like I said, for the amount of water it consumes. And most importantly, we are a 75% agrarian economy. We are talking about the GDP coming up. We are talking about the telecom revolution. We are talking about the internet generation. But have we thought about what will happen to our economy if the way the weather changes are happening, if global warming is not addressed in the right way to customize the farmer to be able to grow crops which can grow across all seasons and are not going to be left, make him, he's not going to be left at the mercy of unpredictability. So hence these grains are absolutely indigenous. Now there's a lot of chatter internationally of millets, millets are good for you. There's Rujitha Divakar talking about millets. There's Millen Soman talking about millets. What are millets? Millets are nothing. They are just the simple grains that we all grew up eating. It's Jragi, Jawar, Nachni, Vajra, Sorghum. These are all general grains. But what was more important while everybody today thanks to the government is understanding a lot more about it was to a create the awareness but bring about a change in truly in the consumer's life. And like I said, and that's when the UN came into the picture and said that let's start creating this noise. Let's start creating this awareness. And that's when we came into the picture and said while everybody knows that you know millets are good for you, where the barrier sits today is that millets are good for me. They are great. They're good for the farmer. But it may merely care. You know, how am I gonna consume this grain? It's very, very difficult, right? Because I have to soak it. I have to, I'm not able to make art out of it. A chapati doesn't come out of it. And all of that. So if you really want the consumer to be able to adapt into the chatter which is going on, into the entire propaganda which is going on, it was important to step in and make these millets mainstream and offer it to the consumer in a format which the consumer wants, which the consumer appreciates. So it was about making high-property products, making products at an affordable price point. Most important, we make it with an ease of accessibility. I will explain that a little more to y'all. And ensuring most importantly that millets are cool. Let me give you a simple example, right? We come from a generation where today we love to listen to Bhangra music, but we like it with a little bit of a remix. We love to wear our kurthis, but we like to wear it with our jeans. We are that generation who wants the grounding and the good of the old, but who wants it in a format which is cool and today. And that's where we come in and we said that this is where we make millets mainstream and that's a true demonstration that we felt was for agility. While our marketing could be agile, while our processes could be agile, while the way we think could be agile, but if we wanted to make a true difference to the India story, agility needed to be demonstrated this way and that's how we bring millets to the forefront. It was about reviving these ancient grains in a modern format. Taking the grain, processing it, putting it at form factors which today's consumer understands, today's urban progressive consumer understand. So actually taking it in forms of putting it like in, in the form of breakfast cereals, making it snacks for kids, making it maybe a convenient masala-ladar snack, or probably making it a healthy beverage, but all of it which is convenient and making these ancient age-old grain into a form and exactly with ingredients that your grandma would approve, but in a format that you would also approve because your taste also matters. So the two consumer groups and why I'm going to talk about it is, you know, while we talk about agility, we talk about reviving things, what we tend to forget is who is the core of all of this, the core of all of this is the consumer. And if you're not going to keep the consumer in mind and if you're going to come up with formats which the consumer doesn't understand and at what point of their life it fits in, none of this, the rubber will never meet the road. And the consumer that we decided to speak to was too full.    You want to aspire to look nice, gym membership to lay liya hai, but gym jane go time nahi hai. Company HR has sent an email saying marathon is happening in two months. All the intent is to run, but let me just start by putting some good food in my mouth. And I think it's fair, right? Because we are all in that race where we want to do something better. We aspire to do better. And I think one big shift that happens when we have a bet, I mean, of course we all want to buy a better car. We want to move into a better home. Those are much more long-term decisions. But if you're able to just think about a change in the way we eat, somewhere passively it makes us feel a little better. And it also makes us feel that we are on that journey of fitness and probably we are passive health, passive health seekers. While we were in the journey of nutrition and we are deep rooted with millets, best quality ingredients, great delivery of nutrition. I mean, that's a given. There is no two ways about it. But we are in a country which is absolutely paramount about taste. Taste is the most important thing. Taste nahi hai to kuch nahi hai. You cannot give brown color cardboard to people and expect them to eat it and buy it every day.  And that's where we said, while we're reaching the right consumer, we're reaching the right moment of consumption, we are giving the right amount of nutrition. We are delivering, I mean, we are delivering benefits, which are health benefits that you can see. We're making it look cool. We are actually able to understand the consumer and move into his life. What was also important was to keep it taste first and health forward. And that's how India rolls. You give them something tasty. You give it to them at accessible places. And then you start talking about health. It fits in very, very well. But if I'm going to first thing, come and tell you, it's a white and green color pack. What healthy hai nahi khaoge to ambulance aajayega. Trust me, it's not sustainable in our day-to-day life. And as we all are aware, in the FNCGLUP place, which is the low-unit price point products, what is important is for us to create that accessibility, to create that affordable price point. Because while we all want to, and like we saw in the previous presentation, there is a lot of change happen in the way people think post-COVID, there is a lot of mindset changes. But what remains at the core of it is, yes, I want to be healthy. Well, yes, I want to make sure that I get the nutrition benefits. But what's more key is to be able to make it more accessible, to be able to provide it at a price point which is accessible to the consumer. While we give you a better for you proposition, we give you a product which is better, expecting the consumer to come that length, and to be able to actually share that pocket with us, unless you create that belief in us, is not going to be possible. So while we venture onto a taste first, health forward proposition, I think what was one of the key things that we kept in mind was affordable price point and accessibility. Another thing which starkly comes across on these slides, usually when you see health food products which are tasty, you will see it at the nature's baskets, you'll see it at the food hall of the world, right? While they look absolutely encouraging, but how many times are we okay to go to a food hall, run a 3000 rupee bill and go back there to kind of be able to refill our grocery baskets? It's not very conducive. Where you truly are meeting the consumer, where you're truly bringing about a change, is when you are available at the Kirana store next to their house. In formats where you're not expecting the Kirana store guy who's trying to make his ends meet, to come and hang your products. He's, I mean, like I could spend 15 minutes talking to you about benefits of millet, that's not the proposition that he's selling to the consumer. What he is selling to the consumer is, matlab yeh saare options hai, abab lelo. The job of making it attractive, the job of making sure that it's visible, the job of making sure that it looks as attractive as another competition product and is clearing taste and is appetizing, that's where we come in and that's where agility comes into place and marries the health first taste forward proposition.  The consumer is shopping in that moment pop store next to your house and that's where you really need to go and meet the consumer because we truly believe that you do not ask the consumer to make a shift for what you're doing, you go into their lives, you attach yourself and you become a part of the shift that they want you to make. And for that, what's even more important to be available in the length and breadth of the country and today when we started off, we were in 19,000 stores in 2021, today we are available in across five lakh stores across the country and for us, what really touches our heart that when we see somebody in Pulwama, a sales guy sending us a photo saying that, madam, you know, and that's when you know you're making a dent in the way the country is going to eat, you're truly going to make it sustainable, you're truly going to walk the talk and that's something which is extremely important. This was a very interesting video, I'm not gonna take your time to play it, but when I had a sales guy who used to work with me many years ago and he went to his hometown and he recorded a video and sent to me talking about millets and talking about how, you know, Mr. PM is talking about millets and it was nice to see where we sat out on a journey, you know, eight years back, where we did not know how will we talk to people about the regionality of millets. I mean, in the West, we call it Natchini, in the South, we call it Ragi, in the East, we call it Mandwa. How are we going to do that education? But today when we see it's come mainstream where even a small little store guy in Orissa says, Yes, madam, this is a millet and that's when you know that, you know, we will be able to bring about that change and it's important for us to adopt our age-old traditions. Okay, brother, how do you feel about the taste of Ragi? It's a very good taste. It's made of Mandwa, so it's for the children. It's made of Mandwa, so it's very good. This was the same guy who took a video of a retailer in Orissa. He would benefit from it, but it's not good for Maida. So while we were making millet school, one of the categories that we ventured into and which was into the kids category, like I told you all, when you're talking to kids, you have to lure a child into it.  It's important to bring them into your franchise. It's truly important to bring that cool factor in that child's life and that's what we felt was the monster doing for us, our monster, Cruncha Mancha, where we took him to various touch points. So we have a very, very popular saying at Soulful for our ragi bites is the mother outside and the child inside. And it's that dichotomy. Why the mother outside? Because ragi, the benefits of ragi, no Maida, two Excalcium, it's what the mother understands. The cream filling, the chocolate, the vanilla, the strawberry is what the child understands. It's that blend where you make that mother-child relationship less hectic. You make it more beautiful.  These were avenues that we took to make millets, to make this grain, to make this super grain which is indigenous, age old, way more cooler, way more appetizing, fun, absolutely. Like, you know, the child wants to look at the pack and says that while we go in one step further with kids, right? While with adults it's taste first, with kids it's also about how luring is it? How attracted are they? And we said, you know, when you're talking about bringing an indigenous grain back, I don't need frozen, I don't need Mickey Mouse. Let's build our own mascots. Let's make them more lovable and that was one of our first steps to making millet school. One more. The Good Bites. Now with a free must-touching box. So when we started talking to the young adults, it was again important to go into their lives, to make these millets cool for them as well, to be able to reach out at touch points where they go, again in formats which they understand, you know, lure them through social media, talk about smoothie as a format, talk about various influencers, reach out to the key opinion leaders who actually influence their life. So the journey of taking this ancient grain and actually making it cool, while there is a lot of goodness in the grain, there's a lot of truth about how it is going to be able to make a difference in the way our country eats. It's going to make a difference to the farmer. It is that smart grain which is going to create a generation of a difference. What was key was to the consumer to not make it that hectic, to simplify the whole process and where Tata Soulful genuinely lands at that point where it is millets are a great proposition, but how do we make millets simple? How do we make it accessible? How do we make it affordable? How do we make it tasty? And how do we make it cool? So this is one of the examples of how, you know, we take these millets, make it cool. So when you take millets and you talk to a consumer, you do not talk to them about how millets are, you know, high in calcium, high in protein. You talk to them in what is it that they are seeking for? For example, millets, when added to any of our products, makes it a lot more crunchier. And that is what the consumer seeks. The pure consumer insight is they wanted a crunchier snack. In India, there is no kid snack for the age group of four to 12 years. You get potato chips, you get kuru kure, you get extruded snacks, but who is catering to that four to 12 years and something which is chocolatey, but yet healthy, less sugar, the mother knows she needs it, the child is okay to eat it, but it has to be brought about in a way where we can seamlessly fit into our life. So while we have the benefits of millets, while we talk about the crunch which lures the child, no junk is important because that's what the school is saying and the mother is saying, and then the whole chocolatey appetizing appeal bridges that gap from taking this indigenous grain and making it cool and packaging it the right way for the consumer. I'll just show you a couple of films which will tell you how we customize this grain, the proposition of this grain into various products and customize it for the insight that we get from the consumers in this category. Rahul, Rahul. Chocolatey. Tata soulful, no mehda, choco. Country man's chocolatey. So look, it's a must. Pretty good taste too, huh? If you want to get it better, Tata soulful millet was talking about the news. Wholesome grains, 25% crunchy millets, chunky fruits and nut. Tata soulful millet musli, better crunch, holds the munch. Well, this was for a more... Hey, something to eat. What? Wow. Not tasty. What is it? Masala oats. So non-sticky? Impossible. Not just masala oats. Tata soulful masala oats plus. Oats plus 25% crunchy millets, 100% real veggies or desi masale. Tata soulful masala oats plus. Non-sticky must, taste is our best. How we have tailored the communication for the positioning or the proposition for different consumers. Where we are talking about masala oats plus, which is a 15 rupee product. It talks about that beautiful banter between the husband and the wife. And the proposition is not better crunch holds the munch. It's non-sticky must, taste is our best. And that's what the consumer wants to hear. It's all about taste, but you craft the lines in their world. While when you're talking about musli, which is a more evolved consumer who's having breakfast, who feels that, you know, there is some aspiration that he had in life and now he's evolved and now he's a musli consumer, having better ingredients, not with competition brand, which is cheaper, but the ingredients are not that great. There you show the beautiful banter, where today's generation, an early jobber, a living couple has, and how they respect each other, and how this product and the entire benefit story becomes a center part of it. If you notice at no part in any of our ads, we are talking about millets, we're talking about saving water, we're talking about saving farmer, none of those things. But at the same time, what we take is we take the benefits of these indigenous great, you know, work through our agility, make it cool, and make it more relevant to the consumer. So on that note, I would leave you with the thought of what is the smart food for the smart generation. Thank you so much for your time and all the best for the next series of sessions.


Let's have a look at the next conditional, the second conditional. Very similar in many ways to the first conditional as far as usage goes. So let's take the same situation as we did with the first conditional. The result of winning lottery take you on a cruise, but having a little bit less confidence in the situation actually occurring. So let's have a look at this sentence. If I won the lottery, I might take you on a cruise. Comparing that with the first conditional, if I win the lottery, I will take you on a cruise. One way you might find helpful to remember these patterns is by taking one situation such as this and then putting it in the pattern of each conditional such as we did here. If I win the lottery, I might take you on a cruise. And this one, if I won the lottery, I might take you on the cruise. A little less likelihood of the situation happening. Let's have a look at the structure of the second conditional. Here we have if in the first conditional, plus the past simple might, which we should substitute with other modals, and the base form again, similar to the first conditional. There are a couple of changes that can be made to the structure with this particular conditional. If I were you, I wouldn't do that. Notice again, still in the past simple, with the pronoun I in the past simple, you would normally use the word was rather than were, but with the second conditional, were is more typically used. Another teaching point, if I wasn't sitting here now, I could be on a beach. Rather than past simple here, we're looking at past continuous. So the structure for the zero of the second conditional is if plus past simple or past continuous, may, might, could and the base form of a verb. Let's have a look at the usages for the second conditional. We're looking at dreams if I won the lottery, looking at fantasies, and we're also looking at hypothetical situations. Let's have a look at a teaching idea that's appropriate for the second conditional. A typical teaching idea that is used is for students to work in groups of two to four and discuss situations such as this. What would you do if you won the lottery? What would we do if you were president? What would you do if you were living on a desert island? Typical situations like that that can be used to create second conditional sentences.


My name is Ana Wolf-Carriso and I'm the area for dietitian. We're dependent a lot on takeout, not so much being able to go into the restaurant and select certain foods and limited to the restaurants that will bring it to the gate. The types of snacks you have make a big difference. So I mean if you have the chips and the cookies and the sodas, you know, we're more likely to gravitate towards that.   That their eating is important and it's going to give them better immunity if they start eating healthier and exercising more.