If you want to pump your body and expand your mind, there's only one place to go. Mind pump. Mind pump. With your hosts, Sal DeStefano, Adam Schaefer, and Justin Andrews. Sha-na-na-na, hey, hey, hey, hey, send me the gold stuff. Goodbye, gold stuff! When Adam sings it, I like it now. I like it too. It makes me feel affectionate. It's like a warm hug. No, Sha-na, our girl from Organified. We got into some good conversations today. No fun conversation. That's the wrong timing. No, I was going to say our girl, Sha-na, sent us one container of the gold.  He finagled it. She's sending more. She's sending more. Oh, okay, good. Yeah, but it's a gold juice. Did you try it yet?  Really? Love it. It's got... What's all in it? So it's got ginger, turmeric, reishi. Like turmeric in it? Horstail. Dude, it tastes... It tastes like... I like turmeric. Caramel. Oh, you like the taste of turmeric? It's great. No, no, it's got like a caramel flavor to it.  This, I swear to God, it tastes good. I always mix it. But it's got... It's like anti-inflammatory relaxing. You're supposed to drink it at night. I've been taking it for the past few days. I'll let you know if I notice anything with inflammation with that. Oh, I might as well mention that OrganifiedShop.com forward slash mind pump, use the code mind pump, get a discount. All right, so let's start the intro. So we had some fun conversations today. We did. So for the first... Justin, Sal, and I... In this episode of Mind Pump, for the first 20 minutes, we had some regular conversation.  Hey, that's all I want you to change. I just want you to change regular, fun, crazy, scary, interesting. Crazy, sexy, cool. Just change the verb. We talked about Justin's personality quirks. So quirky. And his initial distrust of me.  Don't get yourself. Then we talked about a transgender woman shattering weightlifting records.  And the elephant in the room. Whoa. And then we also talked about the origin of quaw. Oh, yeah. Quaw. Quaw. This is a crazy episode.  We did. We touched on steroids today. We touched on a few quite things. So the first... Stretching our legs out. So the first question was, someone wants to know how do you build a following on social media without becoming consumed? It's like Justin can never go to the bathroom without his phone. You know. So I feel like that question was directed towards it. That's when I do all my work. The second question was, puritization. Is it better to do it within the same week or do it for weeks on end? In other words, stay in a phase for a few weeks versus changing your workouts every single time. Our maps programs tend to be puritized for weeks on end. We explain why in this episode. The next question was, are we familiar with Gretchen Rubin's personality framework? None of us were. Yeah. And that we weren't. But Justin brought it up. And it turns out I'm a questioner. What? Hey, don't forget when you answer the first question about the social media being consumed, you're talking about your... your ratio with forcing that. Oh, I love that. Yes. Another one of our sponsors. Make sure you plug our guys. I love their ratio drink at night. Very relaxing. You can get a discount with them. If you go to four, spell it out. F-O-U-R-Sigmatic.com forward slash mind pump. Use the code, mind pump at checkout for a discount. And then the following... The last question, excuse me, was, how would you alter the frequency of our maps programs if you started to take anabolic steroids? Does it change anything? It changes everything. Also, this is the last time ever. It's a final month. We're going to do this, right? Just ever. Right now, for $97, you can pay it once and you'll have lifetime access to our private forum. It's a great resource for fitness information. It's a great place for support. It's also a great place for funny memes and studies. It's basically a reflection of... As long as Doug lives. Yeah, he'll be alive for a while. He's the healthiest one. But yeah, $97, you pay it once. You're in there for life. After this month, next year, we're talking about January 2018, you're going to have to pay that annually. So you'll pay $97, and then you'll play every single year. So this is a lifetime, not annually. Yeah, you pay it once. It's lifetime. He's been wanting to say that. I keep trying to trip him up. $97 once, never have to pay it again. This is your last time to do it. Go to mindpumpmedia.com. Also, if you're rolling any of our maps, programs or bundles, you'll get an offer on the spot to get 50% off the price of the forum on top of it. Awesome stuff going on right now. Mindpumpmedia.com. Christmas. Let's take care of that cold cell. You know what's funny is that all of us are kind of like this to an extent, right? We don't like being told what to do at all. That too. But, Justin, wow. Like a lot. It's so bad.  Oh, the worst. He's so bad that if you want him to do something, tell him to not do it, and he will literally do it because you told him not to.  It's so funny. The best was at the airport. He worked for me for years. I told Sal all the time when I relaxed. I know Justin's personality. He'll be fine. Like how many times do I tell you that before, right? Just relax. The best was at the airport that one time when we were getting a line. You guys totally manipulated me. That was hilarious. We were getting a line to get, you know, to go through the line and get checked or whatever. And for whatever reason, it's turned into this thing where let's see who can pick the faster line. The faster line. So far I've lost every time. I don't know. Adam got like some magic. Like he just picks the right line. I would get the slow line, even if it's short. So anyway, Adam gets in line and Justin goes right behind him. I say something to him right away. I was like, Justin, this is the line. I tell him, I say, Justin, this is the line that's going to go faster. You're probably right. So he's like, all right, cool. So he gets a line. I'm like, God, Justin, he's got to do what he tells you. It's like a seed that just like grew. Oh, bro, it totally did. Because then he started to go back and he's like standing in the middle of the two lines. I don't want to like make Sal write about this.  And then he's like stuck. Like he's like, what do I do? Dude, it was the funniest. Is there a middle lane? It was the funniest one.  Something else about you, Justin, that I was, so I listened to, I don't know what episode number it was. The one where we talked about where your son took your cousin's toys. Oh, yeah. The burglar maneuver. It was a 654 done. My little burglar. I don't know. I think it's one of those. Yeah, the last ones. So I was listening to it.  Oh, I could totally pick up on that. Yeah. You could tell because it's his son, right?  Well, it just goes to show. That's totally what I felt like. 100%. It just goes to show you the level, like how much Justin values integrity. So much so that something small like a kid, like kids do that all the time. Right. Yeah. But to you, it was like fundamentally like this thing. Nails and a chalkboard. Yeah. I was listening to the episode in the car on the way here.  Which is, I mean, that's a good sign.  Well, it's also because I think he's one of those parents. And I think some parents are incredible at this. And some of them not so much. He looks at his kid like it's a direct reflection of himself. And I feel like some parents just aren't that way.  And probably everyone finds their own way. He just values it so much like, you know, I feel like, I know when we first met, you know, because I'm a fast talker. Right. So I talk a lot and fast. I know you told me this afterwards. You looked at me and you're like, I don't trust this.  Yeah.  Like I'm done with him. Yeah, exactly. It's like to my detriment too. Right. It's a strength and a weakness, you know. Well, but it's also, it's also your good person. Like, you know, when I hear something like that, I'm like, fuck, this is somebody you could trust to the grave. You know what I mean? Do you, do you think, do you, how long do you think it took you to warm up to each of us? Who was it harder for me or him? Do you remember? Yeah, Sal. Yeah. I don't know. Yeah, yeah. I think I was more open because I was like, I was like, teach me your ways. You know, I was like really like looking up to you coming into the industry. Because I was like, I came in with like total like green horn.  You know, I don't know how to train people and like coach like your average person. So I think I was just like, whenever I'm going into something like that, that's like a monumental shift in like, it's an industry I don't know anything about. Right. I'm not the kind of person that's going to come in with any kind of pride at all. Like I just can't do it. That makes sense. That makes sense. So totally more open minded. Open minded with you. So I'm kind of like, okay, you know, this guy, what's he all about? You know, cause he's got his system. You know, we were working on something. You know, he's really quick. Like, he's coming at me fast and hot. And I'm like, slow down, pal. You know, I just met you. So that kind of was the vibe. I wasn't trying to sleep with you. If I was on a slow down. Well, listen, I don't like it manipulated. I'm not into doing weird things. All my flags are coming out. I was just kidding. Yeah. I really want to do that thing with Doug. I like to. I want to do that. The Doug scenarios. I think it would be. Yeah. You know, it'd be funny too is maybe, maybe we even have some of our forum give suggestions and maybe we can even pull from them. So Taylor can make some up. So what this is basically, you know, we would, someone would be interviewing Doug and would ask him in these fall in the following scenarios, who would you rather have with you between Adam? You can only bring one with you. Only bring one. Yeah. Here's your scenario. You got to go to a nightclub.  Right. And he has to pick one of us. Right. And why? Like you, I'm going to pick. I can't wait for these answers. Right. I think it'll be hilarious. So I think it'd be great. So we'll have, we'll definitely have Taylor start working on it. And then. A wet t-shirt contest. Who would you pick? Justin. He's got the cakes. I got the. I got the titties. He's got the. More milk. Oh my God. Oh Jesus. Too far. Excuse me. Excuse me. So you guys, you guys ready to hear something? I'm going to read something to you guys. So Laurel Hubbard just set new high marks in the world masters games in Auckland Saturday, snatching 131 kilograms and lifting 149 in the clean and jerk for a total of 280 kilos. This is reported by the New Zealand Herald. Wow. Herald. She broke shattered all these records. Now there's something else that's interesting about this. There's a catch to this. She used to compete in the sport as a man. Yeah. So. So. And then the record skipped. Yeah. So. So this. So when she was he, I don't know what the name was, but she competed in weightlifting. See, I'm completely pro.  I'm completely pro that you can do that. I just don't think that you should be able to win awards that way. I just don't think, I think it's not fair. You know, it's crazy.  No, it's not. You can change your sex all you want. Of course. Compete in sports. Compete with the men if you want to compete with whatever you think you are.  Dude, it's not fair. You know what's funny to me about this? What's funny? What's funny about this? There's a couple of things.  There's so much going on. Hormonally, our bone structure, our leg of everything, our fibers, our testosterone.  You know what I mean? We're going to pretend like there's a new reality. Like, it was, you know, she was a biological man who competed in weightlifting. Here's what I fear. Got a sex change. Here's what I fear. Now we're convinced, like, I can have a baby. Well, what I fear from that is that what that sends is now sends, you know, kids that are younger that are playing sports, seeing that as an advantage and that playing in the part of their decision and maybe even potentially wanting to do that.  Oh, okay. People already that are want to be professional athletes, at least 99% of them are completely very aware of that it's not ideal for their body. For those women that take male hormones and compete. Right, right. So why would it be any different? Yeah, so, and you know, it's funny about this. Especially if you don't like fully identify with one sex or not.  They'll debate that it doesn't, oh no, it doesn't make a difference. She's on female hormones. Her testosterone has been blocked for, you know, five years or whatever. It doesn't make a difference.  If it didn't make a difference, you would see a lot more transgender men competing and winning events too, but you don't. You're not saying, I'm not reading right now like, you know, John Smith just crushed powerlifting records. Used to be a woman. Right.  Yeah, that's not. It's not going to happen. So what's really crazy to me is that I don't see a lot of women getting pissed off. If I was a chick, I'd be pissed. Right.  Yeah, that's not fair. Get out of my sport. Yeah, that's not fair.  Yeah, that's not fair. That's like the ultimate sexism. That's like, you know, patriarchy right there. It just flips. That's weird. We rule. Yeah.    Yeah, sick.  It's fucked. If you were a girl, I'd be so angry. Stop it. Anyway, it's... It's the extreme, bro. There we go. We went one way. We were the other way 20, 30 years ago. We were so far the other way. Now we're going the other way in the spectrum now. Hopefully we find someone in the middle. It's just, like I said, people are so afraid of offending anybody. They're going to just totally throw away... Where is this legal? This isn't legal in all... Not all federations at all. This was international. Okay, yeah, but there's not... I bet you there's some organizations that this is not... The World Master Games. So I think if I'm not mistaken, the Olympics... I'm not sure. I won't even say it, but I think the Olympic Weightlifting Committee said that, yeah, this is cool. I really... It's shocking to me, but I really think they're just afraid of... The backlash. Of course. Of course. You know what I'm saying? It's like, yeah.  And you know what? There was... Who was... I don't remember her name, but there was a transgender woman that was fighting an MMA. The MMA, yeah, I hear about that. Did you see... So have you seen those fights? No. But I heard it was not...  It was not like... I mean, again, used to be a man, right? Goes through the sex change, then enters into MMA, which is a fight. Right. As a female. I'm sorry. Hold on a second. Okay. There's definitely individual variances. I know there's women that can beat up men. Okay.  There's all these individual variances.  My money's on the guy. I'm going to put money on the guy. Yeah. It's just what we do. There's nothing sexist about that. I want to make money. You're saying, like, am I going to bet? I got to make my money. We're just good at it. We're good at fighting. We're bigger, stronger, aggressive, whatever. Yeah. So I watched the videos of this transgender woman fighting these other girls, and she wasn't, like, out-techniquing them. It wasn't like it was, like, skill. It was, like, manhandling. Like, just, like, brutal. Just fists and blood and stuff.  I can't... I don't feel good about that. Dude, I would be so angry if I was a woman. I just don't feel good about that. You imagine you're, like, you're training hella hard. Right.  Yeah. That's what I'm saying. That's not cool.  You're, like, ready. Like, fuck, I'm going to compete in this. Like, all right, here's your opponent. And it's fucking, you know, Justin with a wig. Yeah. I come in.  I'm ready. You know what?  And you imagine wearing my sports bra. I'm ready. No, man. See, now people can get mad at me. Again, here's the deal. Do what you want, man. It's your body and whatever. I don't think you should have equal rights across the board. But when it comes to competing, like, the reason why men and women are separate in sports, there are no, there are no competitions or very few competitions. Physical ones where men and women compete against each other because there's inherent advantages. Do you think we'll eventually see women in the NFL? What?  We had girls on our team. Like in high school. In high school. Yeah. Having college every once in a while. But they didn't, they didn't stay on the team. Like after it just became a thing where it was, it was tough because... Not at the highest level, dude. Yeah. Well, yeah. And it was like... Well, what I'm saying is like, I agree with you. Right? I agree. That just seems ridiculous. But so does what we're talking about right now. Well, if one's good enough to make it, God bless you.  Dude, there's no way I could even sneeze about getting in the NFL. And I played, you know, all the way through college and knew. Like the NFL is the 1% of the 1%. That's the thing. At the highest, highest level... They're freaks. At the highest, highest level, what you're dealing with are the best of the best within the gender of male. And it's very, very aggressive. Yeah. And the male gender physically is just stronger, more aggressive, taller, you know, bigger, all that stuff. So when you're dealing with the best of the best there, the best of the best in the female category for physical, especially for sports like football and stuff like that, it's not going to be at that level. Now, there's individual variances because I, like I said, if I hand pick a team of women and I hand pick a team of men, I can construct a female team that will beat a male team. Of course. But yeah, no, it's not fair, dude. It's not fair. So anyway, so this woman competed as a man, won no records as a man, then decided, you know, whatever, for whatever reason was transgender. Now I'm going to compete again. I want to know what goes through a person's mind at that point. You know, don't you think to yourself like, eh, it's not fair. Yeah. Or maybe other things are more important in my life right now. Yeah. I'm going through a lot. Yeah. I'm changing a lot. To me, I just feel like maybe competing is this distraction from this thing I'm trying to work on. Yeah. I mean, you're completely changing.  You know, let's try something else.  You know what I'm saying?  You're not wrong. And if we start to... Look at Lance Armstrong. If we glamorize it and we reward it and we talk about it and stuff like that, I guarantee there will be some people that do it for those reasons. Yeah. Maybe it's not a majority of them, whatever. Exactly.  Or maybe they're just super obsessed with winning. Right. And this happens all the time. People do crazy things to their bodies to win anyway. And so I can see what you're saying. Somebody could be like, hey, look, I'm just going to compete as a woman because my chances are... And you know what happens in bodybuilding? In bodybuilding, you have men that can't win in the non-drug tested events. So they go into the natural events taking steroids so they can win. Yeah. You know what I mean?  It's just like this is where the lines get kind of blurred for me. You know? Because like, teach their own. You know, I'm all for celebrating.  That's totally great.  But like, when we start talking about this kind of stuff, it gets like, oh, I don't know. I just think it's 100%. Like I said... Oh, it's taboo. Nobody wants to talk about it.   It is. It's common sense. And people are... They're taking common sense and they're throwing it away. And how... The fact that people even make arguments against this to me is silly. And again, I'd like to...  Because this isn't just a local weightlifting event. Like, okay, fine. If it's a local, you know... Right, right. You know, the Gilroy... It's the standard of weightlifting. Yeah, this was a... These were records. So now there's a record that's set in the master's category of weightlifting. And some, you know, biological females are gonna look at it and be like, okay, that's the record I have to beat. Yeah. And it was set by a... By someone who was born a biological man who had all the advantages of, you know, growing up. And then there's an argument to say, well, what if the hormones are changed before puberty? You know, this isn't a case like that. This is a person who was a biological man through adulthood had all those changes. Yeah, that's even crazier. Had already developed all the muscle. Yeah, and we've talked about... I mean, we don't even know about, like, the whole hyperplasia thing and the ability for us to have created more... Have you been training as a male for 20, 30 years?  You get... You remove testosterone from all men after they were adults.  They're still gonna be stronger than the average women. It's just... It's just how we are. It's the frame of it. It's just the frame. There's a lot of factors. Well, we're still there. There's a lot of different factors. The central nervous system and how that fires and all these different things. And so anyway, hilarious. That sounds fun. I would love to see the feminists. I don't know why the feminists are so quiet. It seems like such an obvious issue for feminists to be angry about, doesn't it? I don't know. I would get pissed. Yeah. Don't you think I'd be like, wait a minute, you know, you came over here, you transitioned and now you're taking opportunities away from these biological women who've been training their whole lives. And I don't know. I feel like it would be an issue that would be right. I definitely feel like the female athlete would feel that way for sure.  I would think. You know what I'm saying? I guess everyone teaches their own whatever.  This is what I love to do. This is my sport I play out. And then if I had to know, I'd go against somebody who was a man for 30 years and then switched over. It's different. Not really fair.  That's just... Yeah, I couldn't watch that, dude. Is she still in the MMA? I don't know. I'm pretty... I mean, I'm sure she won't be fighting in the UFC because I'm pretty sure Dana White was not going to sign, you know, sign her.  So I'm sure she went against like Cyborg.  That might be cool. That'd be kind of cool, huh? Yeah. Although, you know, never mind. Like I said, I'm not Cyborg. Questionable.  Bring on the... What kind of bird is it? I don't know. It's an awkward bird. Oh, you know what? We'll bring up here in the intro. Oh, someone asked what the quad is. I've been asked that many, many times. Why is there an eagle sound? And why do you guys call it quaw? Listen, I invented all of it. I'll tell you. You did. You did. This happened... It was a long time ago. It was a long time ago. It was when we just got in the new studio. And I remember we were doing... Not in this studio, but the old one. No, the old one. Yeah, yeah. The first studio. And when we first got there. So we just left Doug's house. Yeah. So this is fresh into Mind Pump. 30 to 50 episodes deep. And one of the things... It's the episode that we did where Doug talks about... His spirit animal. His spirit animal. We get into the spirit animals. And that's when it started. And that's what gave you the... Well, because I was controlling the Mind Pump IG page. And so I was putting up posts that were like Q&A. And so... And then you just pronounced it. The thought process was like Q&A. And then I kept writing your questions. And I was like, that's lame. Let me make some branding out of this or whatever. My brain was like... QXKXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX... And then I just said it on the podcast. I was like, yeah. QXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX... And then I added... You know the... XXXXXXXXXXXXXXXXXXXXX... And then Doug did the bird then dug out of the bird and dug out of the bird and then it became a thing evolution man So this is the last time I think we should ever say quick one. I think we should ever tell the story behind it Oh, yeah, I like that. I think it should be a secret from now Well, I like that it actually came up as a question like that means we've had people that have come on that haven't listened to well I'm sure there's a lot of people have come on that don't have listened to first like 400 or ever It's crazy to me that there's still some people that go back and listen to the whole thing We just had two people in the forum. I saw that this morning Finally caught up just finally caught up 650 episodes. Yeah, how many hours of podcasting is that you've got to feel like we're best friends, right? Like I feel like I love you. You got to love me, right? We got to love each other We've know you've talked.  Yeah, I've talked to you more than almost anybody else. Exactly, right? Isn't that weird right in your ear? We love you. Mm-hmm. Yep Today's quads being brought to you by chimera coffee It's the only coffee that is infused with all natural Neutropics for a cleaner calmer and more focused buzz without the crash Click the chimera link at mind pump media dot com and input the discount code Mind pump a check out for 10% off. It's the motherfucking quads. The eagle has landed Our first question is from DJ Cruz. How do you build a following on social media without being consumed? This is tough dude. It's tough. It's the what you know reminds me of this book I've been really pleased. Please describe it for me. It's this book. I've been really I'll let Adam answer this This is like your your wheel.  Yes, it's like a 10 different podcast and then plus ours It's I've said a couple times So I've referenced the book irresistible now for me. It's because I just think that this is such a great Hot topic right now because nobody's really I don't think there's a lot of people talking about it I think that adam atler with irresistible and dr. Andy galpin with unplugged are the first two people I feel like that have been really Addressing recognize it as a potential problem right and they and the way they they articulated in the book The both those books is incredible and I never would have thought to look at it that way and I think it's a very real thing I know that I was somebody who didn't even have social media before I didn't give a fuck about my space or facebook or any That stuff like I just never was into that it was not a thing for me I I talked to anyone who I really wanted to talk to that were my friends like if we fucking text or we hung out Right so that to me.  I don't have my phone with me Right nobody can get a hold of me. That's almost like a sign of of withdrawal right or I can't check my instagram I can't check my facebook. So it's weird in fact. It just happened. We were sitting here Uh about to record this episode and Doug, you know real quick. He's like hey guys You know we need some questions for the qua episode episode And so all of us get on our phones to check the instagram page so we can find the qua and we all All of us got derailed. Yes. Yeah, we were checking other All of a sudden 15 minutes later dugs like hey, do you guys know what's the matter? There's no questions or whatever. There's 230 questions.  It is so that's why I like to talk about there's here's my thing like I'll never claim to be the smartest or best guy in the fitness industry But one thing that I've always done is like as I go through process this process myself of learning about myself and working on my relationship with food Exercise emotionally self image all the things that we talk about You know, there's there's moments where I feel like are very like Uh-huh or big in in in this journey in this process And this is a this is one for me right now that Wow, this could be very easy. I can justify all the consumption of social media and yeah to piggyback on that I I saw immediately how it was affecting my relationship with my wife and and how we recognize it even like as You know phones these like it got more and more Like we got consumed with them and like I would look at stuff before I went to sleep Like I never did that before it started to get like the iPhones got a lot better And it just became this thing like we kind of joke about it Be like yeah at some point We'll be like just looking at our phones and then putting them down and all that and like kind of joking about And then realize that really fucking happened and it was like I wasn't talking to her She wasn't talking to me You know, I'm on my phone like doing all this business stuff that I thought was important Which is really just you know scrolling left to right and all these different things You just hit something key is that it was the iPhone was like the real big when you started getting like So think about how our text message even our threads are right now You can even like like like if south says something like it Yeah, you can like it or do an emoji attached to it or you could put you know And so now and you can have group conversations lots of people So there's all these things that are feeding this this dopamine rush right from all this is awesome Oh, he liked this. Oh, she disagreed so you could have so much going on That you I mean when we start pulls you away when the first phones came out It was like the analog And the text message you had to go three times at the button Yeah, it was like no, it was lame. You just had something short got your point across whatever you'd rather call them But now like the whole texting people get irritated when you call them now. No, they do No, this might be important. Yeah, why don't you text me? Let me know you're gonna call me, right? So building a following on social media requires a few things one of the things that requires Is consistency? Now that also is what makes it difficult to not become consumed because If I'm really focused on building my social media page Let's say I'm a personal trainer and I want to build an online coaching business And I want to use a platform like instagram You know one of the key things that you can do one of the fundamental things that you need to do to build your page Is to post Consistently and regularly so okay three posts every day or four posts every day or two posts every day or whatever But do them every single day just be dogmatic about it and be consistent Well, that's one of the best things you could do to build not just a base of followers But also build value value which is more important to the followers that you do get Now the the problem with that again is that you're on there, right? You're on there a lot and it's giving you excuse for you know to be on there and you can become consumed with it So one thing that I Do that I should be better at or I'm trying to be better at is I schedule it So if I know I'm scheduling it in the morning I do one post at this time at night I do another post at this time and I make it just about that If we were really organized if we were really organized what we would all do and I wish I would do this too We you could plan out that in the beginning of the day or even at the beginning of the week You can actually plan all your posts so in a perfect world And this is why this is a weakness of ours and why we struggle with this It's organizational right This is a time management thing 100% and everybody in this room if that was a weakness That we had in common that would be one of them for sure And so I think people that are really organized and really good about this is you work hard for one day And you plan out all these timed posts and everything and the content That's anyway, which would actually take some time and probably isn't easy for a lot of people the first time But if you did that that would be the ultimate because then you could just You could just have it set to where it hits that drops Now the drawback of that the engagement right is the engagement side half of why why people follow and grow and come on is And that's probably the biggest mistake. I see pages including myself. I did at one point. So I initially spiked up to like 20,000 people and then I got distracted and busy with other stuff about mine But it was like I used it first to get enough people listening to me to that I get them to listen to mine pump and then once mine pump catapulted beyond my instagram I just kind of like whatever about it and I started to see people fall off completely And I just was just posting and I wouldn't talk to people Well, I got back to engaging and all that and then it then right away it started to ramp back up So engagement with your audience and talking to your people are the most important thing I mean why I might follow you because you do cool posts, right? And you or you have cool photos But if I'm going to read your content and I'm going to talk to you and you have my attention Like you got to engage with them for sure. Yeah, so I so for me personally so I'll I'll give you an example of what I did Yesterday so typically what I'll do is what I've been trying to do lately Is I try to come in to work if I can Early and the two things that I try to accomplish before we all get you know to mine pump work Is I try to do one social media post And lately I've also been trying to write a blog And so far I've been relatively consistent now knowing that and I do that Then I tell myself that if I do check my social media it's literally Uh, maybe a few times a day check engage and get off now Unfortunately doesn't always work out that way again Like I said earlier we got we got kind of stuck the second time That I'll try and get on there is at night. So like last night I get home late Um, I've been I've you know, obviously I'm kind of fighting the cold So I made myself some of the four sigmatic ratio, which I love by the way totally calms me down relax It's also good for me my immune system.  Yeah, you got to have a structure first Set the boundaries and I think that like those books you mentioned That's these are the only type of books that are even like addressing this is like with urgency like this is getting out of control and it's like Inherently, I think people listening they feel that like how much time they spend on the phone and how much time it's distracting them from like real-life activities and engagement with like real human beings and I think we all kind of know it's getting to that point Like you really have to check it as like, you know, where do I set up my boundaries? How do I? Create, you know a healthier relationship with this process Well, the behavioral addiction part is so obvious when you talk about what would sell how we open this, right?  Oh, so I sort of died.  That's crazy. Like that wouldn't happen. That shouldn't happen. You know, but that's because it's it's how it starts It's like a slippery snow. I also liked it. Yeah, I also like drama's approach to it He had an additional phone that was you know, he would just designate Completely for business related things emails and social media accounts I just don't know if that's the move or not. I might actually try that at some point. We'll see Yeah, I thought I thought about the same thing. I don't know if that would help me or not I know that had more Yeah, I just I just I just think that at the same token too, okay Uh, when you're trying to build something, okay, there's gonna be your your balance is gonna be out of you're gonna be out of balance regardless Right. So, you know, we we talk about how important that is I I only started cutting back on my social media after it got to a point to where the business is up running If we were still not I'd be the first one to admit that I'd be probably on it morning till night all night long Like we're just because I'm trying to build something and I would know 100% this is not healthy. This is not ideal for me I'm probably my relationships are suffering. All that did happen to me But I I communicated that with like my partner heading into that saying like listen You know how I get when we are I'm focused on one thing. I'll get tunnel vision on it It's not a lack of me loving you or not being there. So now this is just let me get here We'll get to a place and then once we have more time, I'll carve it and that's just to me I think that's uh, you got to understand that too because I know sal you're I know you're really ramped up your post Lately and you can see you can see by the traction that your your instagram is in comparison to all of our pages right now You're doing almost double the ads. I am you're also doing two to three times the post as I am too It's that frequency and making sure you're engaging with your people and you're naturally gonna add and I'm I'm a terrible example now If you're someone who's just now coming on board because we had already once I got to the point where I Like I said, I said mine pump is bigger than my instagram. I just said like, okay I'll just manage it and that's what I do now.  Excellent honestly I know I we structured a certain way, but Well, there's always there's always some form of puritization going on right and so they've done studies on the groups like this They've done groups like this That appear eyes it uh weekly and then they do ones where they don't change anything for like four And then what what groups make the biggest difference? And really in the studies if you're puritizing it at all if you're making sure you're whether you're manipulating within the week or every week whatever You're fine. I mean you I would do my my recommendation to somebody would be do what you like to do an experiment with both Because maybe your body responds better to one way than the other or maybe you tend to gravitate Towards a mode out a way of training already So doing the opposite is obviously going to send a louder signal right for growth or change So I think that that would be my advice to some I think when you're speaking in terms of So here's the thing. I prefer puritization Weekly so I yeah, I prefer staying in a particular type of training, you know tempo and rep range and whatever for Two to four weeks before I move to the next one for a few different reasons one of which Is it takes me typically it takes me At least a week or so before I feel like I get the central nervous system adaptation happening So what I mean by that is you know if I always train low reps Well, especially with big movements, dude.  It's also helps me to it really helps me Uh, identify what I'm getting exactly out of this training your style Yeah, what what exercises am I currently doing right now? And what rep range is actually making the this is how I identified with myself to do that when you do that Dude, this is how identified with myself that when I lifted a heavy like really really heavy I I would get this kind of dense Hard feel and look to my muscles and if I and if I did You know higher rep kind of pumping, you know movements or whatever I noticed that I'd get this Fuller rounder Look to my muscles and I would notice these specifics and they're subtle by the way so To the average person they wouldn't be able to tell a difference I can because I'm very into my body But I wouldn't be able to do that or I wouldn't at least I wouldn't be able to you know Connect it yeah to connect it to a type of training if I changed my workout every single time Which this was me. I was this guy like I was known for this.  I was I was fast. I had endurance. I was strong But I was not great at any of those I was good at all of them because I was constant I never let my body specialize long enough in a phase for me to get really really and see the major steps So when I really started to periodize and I started to break it up like in our phases and maps When I started programming like that. Oh Huge difference huge difference, but with also with that comes the pitfalls Because then I also struggled with Sticking in phases wanting to stay there because I see the chain. Oh man. Also I started living heavy I see the denser this all this stuff is happening in my body So then I fall in love with it find myself fucking around with it for way too long I went I went some somewhat similar in a trap of where like, you know, you get comfortable in In a certain style for for quite a bit and so For me like I would get into this This sort of rhythm of like more functional style training for like way too long And like really like the benefit to that though is like building up all this work capacity in that direction Right, but then I became really shitty at like things that I normally used to be good at right and so um, yeah, so A little bit of a difference there But like I I'm definitely like in kind of more leaning on what Sal was saying as far as like I want to be able to measure that but then move forward So I'm still I'm still progressing but I can identify okay What's really happening with my body and that usually takes a you know, at least three three four weeks for me to even like realize there's the mental component to of of You know Knowing what the intent is and how to have the intention In your workouts when you're in a particular phase So if I take a the average person who you know, let's say buys one of our programs And wants to follow the workout There's a there's a mentality and an and an intent that goes into a phase one type of Workout or a phase two type of workout or a phase three type of workouts So if I take that person and monday as phase one wednesday as phase two and friday as phase three It's it's more difficult for them to get in the intent to really understand like the purpose and to feel What they're supposed to feel with the workout versus them me saying you're gonna practice phase one for three weeks You know by that third week these start to feel like i'm getting fucking good at this and then they switch Versus the like changing all the time Where look when you're doing a phase three. So phase three is more super set. It's higher reps. It's faster pace Totally different intent.   I'm going back to him. Yeah, that's way. I know My life story Right, this is how I that's why I speak so passion about it because I know motherfuckers be doing this right now Or else everyone will be changing looking badass in the gym when I walk in there still people look soft as fuck Because they're not programming right Or the same they look the same sometimes I shouldn't say so all of them look soft as fuck But a lot of them look the same and they're not their body's not changing And I know they're working hard, but they're working hard at the same things in her body So at the end of the day do it works best for you But ultimately if I had to pass in my opinion Most people will probably do best if they stay in a phase or In a periodization sequence or whatever for at least a few weeks before moving to the next one I agree as long as you keep an eye on the pitfalls because that's the only thing that comes with that Next up is paleo practitioner Are you familiar with Gretchen Rubin's personality framework? If so, which traits are you guys? What I have no idea what that is. What is that? Yeah, I know I didn't know either So I had I guess I'm just going to read it off and then we can kind of like Identify which will tell us why before you're reading to it. Can you are you just going to read it?  Was it? It is it is it is what is that like on your guys podcast. Oh, that's right. It's another one Yeah, that's right Yeah, I didn't realize we left you that many times guys really you know spawned off I created a new thing it did it makes us like you more. There's my feelings. What do they call it like distances I heard sound the sound the phone was cbs yesterday. I did talking to them about something That's cool. That's cool guys. Yeah. Yeah, whatever. I'm talking to fox It's fine Whatever. No, let's hear. Let's hear. So okay. So Gretchen Rubin. So It says in a nutshell up holders is one of the uh, uh, what do we call it personality personality frameworks? Okay Respond readily to outer and inner expectations Um Questionnaires is another one question all expectations. They'll meet in the expectation if they think it makes sense Um rebels resist all expectations outer and inner alike and then there's Oblig obliges obliges obliges obliges God I can't read uh meet outer expectations, but struggle to meet expectations. They impose on themselves Interesting. Oh, I'm for sure a blighter then. Oh, yeah. Uh, so Sal's a questioner. Really? That's what yeah in the question. They actually identified to use that. So that was a question. Yeah. Yeah What is the questioner again? So the questioner question all expectations They'll meet an expectation if they think it makes sense.  You don't know what you are No, really? I think you're the red. You're the you're the rejector one the one that rejects everything Yeah, you're like yeah reject first and then yeah, what is it? What is it? What's it? Yeah, so the rebels resist. Yeah, we have an expectation. Okay. Yeah, I think you're the right I think Justin's the rebel. I think I'm the blighter and I think you're the questioner. You know, it's funny That's interesting This made a difference there was a couple times in school where it was difficult for me because they would tell me to Do something and if I didn't see the purpose in it. I just refuse. You know, I mean like you need to you need to Memorize this and it's like why yeah, because there's some of it, you know some of those and you know each one of those So Doug, do you know anything about this guy? I feel like this is something you would know I know nothing about it. Okay. My bad I wonder so, you know, it's funny about these tests is I it's like they they create them. Well, you know what it reminds me of horoscopes Which one do you feel is right? That's the way I mean and and that's not like a knock on people that like I'm sure there's some great I'm sure that should move in those stuff. Yeah. Yeah Doesn't it though? It's like I don't know if you read the horoscopes been around for thousands of years So it stood the test of time Gretchen I don't know if your things are effective.  I do. I totally do Sometimes yeah, sometimes I'm like, oh come on. Yeah. No for me too So I'm Aquarius and it's the weird thing about it is if you read any time I read I'm always like get out of here And I read it. Yeah, and it's always like describing my personality It's to the T so weird. Yeah, it's so in your Scorpio, right? Yeah So yours is like what is a Scorpio supposed to be like? Is that look it up? You don't even know very sexually fiery or something. No, right? I think I think that's why you know, it's just girls would always come up to me. I'm totally a Scorpio What's funny is that everybody loves their own sign because each sign like talks to you well He's a Scorpio. I can tell I'm so proud to be I got it. I got it. Okay. Hold on a second Nobody says you're such an Aquarius. Here's the positive tells me that here's the positive traits of a Scorpio focused brave balanced faithful Whatever dude ambitious intuitive. Yep jealous all the above and secretive jealous. No Adam's very jealous. No, I'm not dude. One time.  He was so pissed Uh, let's see what a core. I'm gonna look up mine. See what those are. Justin, what are you? I'm Aquarius too, bro. Oh, yeah, we see it. We share the same horror Scope scope.  He's a way to get to mine positive qualities of Aquarius truthfulness Just curious Affectionate, I love you guys personality just Frank and imaginative. Okay. Let's look at the negative qualities unpredictable detachment Tendency to go off track and inefficiency. Oh, these are right on. Oh my god. It's weird, bro Yeah, it's totally the Aquarius born people must be careful of any kind of addiction Interesting now. Do you have no? Have you ever tried to uh Look up like so pair our personalities so you can do they do this thing like matches How do we match with Adam? Yeah, yeah, see how Aquarius and Scorpio's match together. Oh, okay. Okay. I'm a nausea toa compatible compatibility with uh, hold on compatibility With Scorpio, let's see what it says here. This is so fun. This is weird. What are we doing? I don't know You know, it's why I'm curious. I really do know how many people do not many people do this when they first Meet I like another person like that matters after the first time someone introduced me to this I'll never free.  Let me go back and I went back to all the girls That I dated and their birthdays and I looked them up and all the stuff that we had problems in our relationship was like Right onto their side of your girls at Scorpio too. Yeah, we're one day apart Aren't or Scorpio is compatible with Scorpio. So they it's either they say it's either absolute disaster or it's incredible fireworks That's what I say. So so here's the Scorpio and Aquarius So for me you and Justin if we all decided to make it real world We got drunk. We kind of are dating. We're just not no sad. We just got really drunk Contact between a Scorpio and an Aquarius can be truly intense As as squaring signs, they should have a very troublesome contact But the sign of Scorpio exalts the ruler of Aquarius Uranus This is the best part these signs combined represent the ultimate Put your stinger in Uranus.  Is that not us or what?  I don't know. Hey, if there's ever it sounds spicy, though If there's ever like a Like it like some kind of like you nuclear attack while we're at work.  You cannot hear my screams. We're stuck in this room. We're still podcasting hard. Yeah Next question is from black all training nutrition How would you alter frequency of maps aesthetic if you are running it on gear versus natural? Oh So I've actually had a lot of people asking me this like what's the difference in training Between somebody who's on gear versus someone who's natural At now now the bottom line is this really just recovery. Yeah, the rules still apply though They do still apply it's the same but it's the same stuff and the individual variance is still going to be crazy That's right. Of course because there's going to be genetic freaks that recover faster can handle more volume Don't get a key joints. Don't get as an inflame like so 100 percent Natural not natural There still is this this gray huge gray area of a major individual variance within both those categories But when you are it what it does is it allows you to get away with more basically So if you took you natural versus you on, you know, that's where you could and I flirted with that with those lines of How much volume was it? I was that's training seven days a week inside the gym So and I worked now I worked up to that volume. I didn't start at seven days That wasn't like you just got on gear and like boom seven days in the gym Exactly and that would be a mistake too because like you said the same rules still apply It's still it would still behoove me to actually just add a little bit of volume over Over time versus all sudden going balls to the wall So that could be a mistake that you can make and the steroids will will respond still well And so it'll be it'll be you'll you'll misjudge it or miscalculate it So that's the thing you got to be careful with like, okay I'm going to take gear and then do something It's like well now you now you're playing with like This you're playing a new game that you've never played before and then and you're playing by different rules Because you you now I've got this in there Why don't you play it first natural and that's why I would tell anybody who hired me on for coaching is listen I'm not anti-testosterone or taking steroids at all. How could I be? But at the same time, I think there's a smart way to do this like let's train you correctly naturally Let's see let's learn about your body about how it recovers and it responds to certain adaptations like Let's get let's figure out that is and then if you really want to take this to the next level And we want to go pro and do a lot of shit by all means who am I to tell you not to So one of the mistakes I see with people when they get on gear is because they now can do more They do do a lot more even though it's not necessarily benefiting them So yes, you know, let's say somebody trained, you know, uh, full body three days a week Did focus sessions on the off days like we we have in maps aesthetic And then they get on gear and now they're like, oh cool I'm gonna throw in an extra full body workout because I think My I know my body can handle it. What you need to understand is Recovery doesn't necessarily mean adaptation. So you although you may recover faster You may not it doesn't necessarily mean you should push it to that limit because it's not going to necessarily mean you're going to adapt Better. Yes, you'll get away with it. But you you you may just be doing more workouts for that's the problem Is you actually, you know, let's be be honest If someone took steroids all sudden ran maps black and they full-throttle that seven days a week never took days off You're going to build some muscle. Sure. 100 you're going to build some muscle You're going to build a lot of muscle actually But then you're going to hit a hard plateau and when you hit that hard plateau It only only there's only one direction to go at that point Like you just don't have more time in days and there's a much smarter approach Yeah, basically if you you want to understand with uh with anabolic steroids is you just can do more So if you're whatever you're doing now, that's your genetic, you know, uh, you know, your recovery your adaptation That's your that's what your makeup allows you to do you throw steroids on top of that You could just do more of that Doesn't necessarily mean though. I want to be clear. Doesn't necessarily mean that doing more is necessarily ideal Is going to give yeah ideal or give you faster results.  Was it the gear? Was it both? Would that have happened to add you not added the extra workouts?  I've noticed, you know, maybe if I'm pushing myself to the limit I've done this with athletes and I've shown them like and this is why I think it's so important because Almost every time I've done this it always surprises the athlete How shredded how badass they actually end up looking without it And then it's like and then like I said like yeah, absolutely if you if you were kid I've had this amateur comes to me I look at his physique and I tell him like yeah, you have a good structure for this sport You can do well. What are like that?    Yeah, it looks like a meatball. Yeah That that is the most common thing theme in in the bodybuilding circuit is I mean everybody that was everyone was talking about that's what I was like when I was backstage It was always about oh, what are you running? What are you running? This is that you know and everybody's talking about what they're stacking on top of what And it was just like whoa dude like this we're amateurs right now You're kidding me like you don't need all that gear for that like it's crazy So that but that's what's happened because Scientists come along we have learned about all these different hormones and steroids and shit that we can take to Get better faster recovery and and metabolize fat faster and do all this cool Shit that we didn't know before and so everyone's stacking up.  Yeah, it starts to get adapted and the the other thing too is if you take You know, let's say you're training again. Let's hear training five days a week And you're working out hard and somebody gives you anabolic or you start taking anabolic steroids You're still going to be increasing You know the the stress or the the volume I should say you're putting on your body because you're going to get stronger also So it's not like all your variables stay the same so you have to throw more on there anyway Even if you kept the work out the same, you're just going to be lifting more weight That's another variable that you've increased So you don't necessarily Have to think to yourself like oh shit now that i'm on gear I need to add all kinds of extra work to maximize it My recommendation is this and I've trained, you know clients and athletes Who've taken anabolic I tell them don't change your workout get on it. Don't change your workout Let's see what happens first and then right we start playing around because People I've seen too many times people will go on gear change the workout right away Which by the way gear takes a while, you know, steroids take a while To give you some response anyway So if you take it today, you ain't going to feel it for at least a couple weeks at least right You're not going to start to notice really so You know people will change the workout right away and almost throw themselves into a state of overtraining Before they even give it a chance to kind of right to kind of catch up But at the end of the day again It's really it just lets you do more or lets you get away with more with your workouts So that being said go to youtube mind pump tv. We post new videos all the time. It's all different content Thank you for listening to mind pump if your goal is to build and shape your body Dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mindpumpmedia.com The rgb super bundle includes maps anabolic maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin to systematically Transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos The rgb super bundle is like having sal adam and justin as your own personal trainers But at a fraction of the price the rgb super bundle has a full 30-day money back guarantee And you can get it now plus other valuable free resources at mindpumpmedia.com If you enjoy this show Please share the love by leaving us a five star rating and review on itames and by introducing mind pump to your friends and family We thank you for your support and until next time this is mind pump


Good afternoon. Thanks for coming. So we're going to be looking at the future of media formats Just a very brief introduction. My name is Martin Bryant. I'm European editor at the next web, which is one of the big technology news websites so Media is at an exciting crossroads. This is an exciting crossroads in Tokyo and People just walk in like eight directions at once. It's brilliant But media is very much in a similar situation at the moment where the shackles of physical formats are being thrown aside and Suddenly anything is possible. Yeah, we've got Traditional forms of media moving online, but also pretty much anything is now possible We're seeing some really exciting examples of new formats being created through that So as I said physical formats being pushed aside now when I started thinking about the future of media Formats for this I kind of hit this sticking point here. I thought okay, so, you know, we've got Newspapers going online and becoming in very much in many cases websites first paper supplements You can buy if you want to every day As a secondary thing the Guardian in the UK gone digital first completely Spotify that great Swedish invention To putting whatever music you want pretty much in your pocket or on your computer without you actually having to physically Download anything got Netflix doing a similar thing for movies and TV shows. And so I thought yeah, okay That's all fine and good. But so does that mean that? Media formats are dead. It's the cloud as the cloud just replaced all media formats And I actually started tweeting about this and saying this is it the cloud is the ultimate media format Everything else is dead and someone watching that's a delivery method really Martin Don't don't go on stage and say that that'd be ridiculous. So Thanks to Tim Difford in the UK who told me not to say that so but but it's true, you know those things have been pushed aside, but That is boring. It's just old formats repurposed. That's not where the fun is. It's convenient I don't know how many of you actually will yawn when you see that word I I was going through this yesterday and it's like an instruction. So I'll quickly move on new media formats instead exploit the possibilities that new technology offers and There are some brilliant examples already emerging. I think over the next few years. We're gonna see all sorts of playful experimentation in new media formats So just a couple of examples. Well, first of all interactive music RJ DJ a company in London they create interactive musical experiences for the iPhone they did one for the movie inception and It was basically the idea was you'd induce dream worlds and it was a way of experiencing music from the soundtrack of Inception and the music that you'd experience would change depending on things like where you were How many people were around you? There's what one piece of music within the app that if there are three people in Within a hundred meters radius using the same app listen to the same music You get a certain mix of the music few more people come into that radius suddenly the music builds up to something more So it's changing the idea of how we experience music into something a bit more Interesting and there's one experience you had to go to Africa to unlock and apparently some people actually traveled to Africa to just listen to that music and It's quite funny because what Bill Drummond was saying earlier about Music, maybe you'd have to go to certain places to experience it. That is basically that in app form Björk Her latest album has been released as an iPhone and iPad app and it's rather fantastic If you haven't seen it and some of you at the front will be able to see this some of you in the middle Consequent those of you at the back will probably have to imagine it You basically move around this 3d galaxy and you can zoom in on different Stars in this galaxy to experience different songs from the album So we're just going to the one crystalline here They did a really clever thing here as well The app is free and you unlock the songs for one pound forty nine each And they're staggering them which mean, you know, I wouldn't have bought them all I'd have bought a couple just to Try it out, but because they're coming out maybe a one a week or whatever I'll probably end up paying nearly 20 quid for the whole thing But so crystalline in crystalline Björk explores spatial and structural similarities in crystals and music Using them to express changes between closed and open emotional states the effort to connect with other people and unite Internal and external worlds. So it's kind of like an artistic statement that brings in her own music brings an interactivity into something that you can actually experience and Probably the music will be too quiet on a especially on an iPad too. Why did why did they make the music the speaker? So rubbish on an iPad too. So then you have this game that you Play and you rotate around and you can collect different shapes and as you collect the shapes the song builds up and you can take different paths through the app and it's just a way of exploring the song and There's another one where you can actually it's an instrument and you move cells around on the screen like biological cells It's a song of virus and you move it move it around and you can create It's like an instrument that plays the song if you move them around in the right way. So Lots of interesting things going on in music social news I won't spend long on this because we all know about flip board and how it's making news social and creating a An excellent user experience that brings in the things that your friends are sharing online and turns into a magazine You can experience on your iPad another interesting take on that is bit.ly's news.me, which Is a very different way of doing it? It's like if it's Fred Wilson there if you go to Fred Wilson's channel You don't see all the things he's sharing you see the things that his Twitter followers are sharing and it's kind of algorithm Algorithmically weighted and things But so it's it's some kind of passive curation It's kind of Fred Wilson or whoever you select at the top people is whoever you follow on Twitter who is also using it It's like passive curation of what they think you should Should should be reading without them ever having to actually choose anything or even actually read themselves so there are a few very interesting ways of looking at social news and Chur date who's gonna be speaking later is gonna be talking a bit more about how the way that news consumption is changing Now malleable social data. I think this isn't really a new media format. It's but it's something that's going to guide New media formats and the way they evolve. I don't know if you saw Intel's Museum of me, which was a fascinating website. It's probably still alive. It was it was essentially just a video 3d rendered video tour of a museum But you entered your Facebook details and it turned it into a museum about your life as you've shared it on Facebook So there was a gallery of your photographs of your profile pictures or photos you've shared I think this was maybe videos that you've liked or things that you've liked hence There's a big statue of a thumb in the middle and it took you on this tour And there was haunting music accompanying it as you as it went through and it kind of felt like a kind of Epitaph to your life in digital form in a way it was it was kind of a little creepy But the fact that even though this was just designed to say isn't Intel cool the idea that you could basically Go watch this and get an emotional response even if it was that's a bit creepy It was still that's really powerful as well and the fact that this social data that we're all Generating through so this like Facebook through Twitter and how that can interface with new mash-ups of existing media is going to create all sorts of interesting new Techniques and things in future imagine if if this was Brought into our inception app for example how your social data things you shared on Twitter for example could change the music you listen to So what else could we see? The reason I put this up is because there's something else that That I really want to see that isn't actually available yet And but it's going to be really cool if it happens. You've probably heard of like Google TV and Apple TV set up boxes connected to the internet that will in the future allow third-party developers to create apps for your TV Now, I'm sure that when the apps first arrive We know that Google is opening us up to developers at the moment But I'm sure Apple will as well because Apple TV runs iOS basically Initially the apps will be things like I don't know HBO HBO subscribers can watch anything on demand on their TV Through the app and that'll be you know pretty nice and convenient and nothing very exciting but imagine if you had for example a game show in an app and The game show was it's a normal televised show that people could watch and Non-interactively and imagine it was something like people running around a city and they had to go and collect items around the city And the cameras followed them around now Imagine if you then had the app version of that which could tie into it And you had your iPhone or whatever mobile phone and you could actually flick items onto the map in In real time from your phone for people really running around the city to collect and there'd be a race to collect these Virtual items that viewers were throwing out onto the map to collect suddenly the idea of what a game show is and the idea of interactivity Goes somewhere new and is it an app? Is it a TV show? What is it and I? Don't think this has been done yet But I hope it will be I hope it will be done in future because it'd be it'd be amazing and the Appification of TV is going to be huge. So Please please somebody do that and so basically that is my thought imagine it build it because I'm sure there are people in this Room who are either in a position to build new media formats in a position to commission or influence new media formats and As a technology journalist who writes about this kind of thing and gets excited about it Please imagine it build it don't let us just passively consume. There's a role for that. It's great but there's so much more creativity and interactivity that can be done with new emerging media formats