In this episode of mine pump the world's top fitness health and entertainment podcast We answer fitness and health questions asked by listeners Just like you yeah now the way we open the episode as we talk about current events We have some fun dialogue sometime we mention our sponsors So I'm gonna give you a full breakdown of the entire episode now before we got into the questions We did a 37 minute introductory portion. We start out by talking about my hair How good it looks right now having to head a haircut in months the Pat Riley of podcast But I seem to have made it look better or at least you guys are maybe lying to me Who knows Justin talks about the scary stuff that happened in his quiet neighborhood in the Santa Cruz Mountain area Are our you know our thoughts go out to the people affected by that really really scary stuff Yeah strange times which led us to talk about anxiety. I think we're all feeling a lot of anxiety lately One of the most effective Natural over-the-counter products I've ever used to help with anxiety is full spectrum hemp oil extract that is powerful You need to have a good dose of these cannabinoids including CBD to really feel their effects now Our favorite company is Ned their product full spectrum. It's not filtered where they take out the terpenes They take out all the other compounds. It's full spectrum. You take a good dose Give it about 45 minutes to an hour. You will feel a difference I literally feel my anxiety my physical anxiety start to melt away with this product This is the reason why Ned is one of the has one of the best reputations in the clouded market of CBD products so anyway, you have a mine pump discount just because you listen to our podcast if you go to hello Ned comm that's H e L O N E D comm forward slash mine pump enter the code mine pump You'll get 15% off your first order and they also have a subscription service So you can save some money by having them deliver it directly to you all the time Then we talked about sleep the importance of sleep how that helps you stay sharp Mentally how it helps you maintain your emotions and there's lots of things you can do to get better sleep Of course turning off the lights two hours before you go to sleep not watching or listening to anything stressful right before bed and you can also use supplements one of our favorites is gold juice by Organifi contains anti-inflammatory natural compounds and compounds known to relax the body I like to mix mine with warm almond milk right before bed. It's really really delicious I noticed less inflammation and I get a better night's sleep now organifi makes lots of organic products and supplements We like them to have a lot of integrity the products actually work If you go to organifi.com that's o-r-g-a-n-i-f-i dot-com forward slash mine pump and use the code mine pump You'll get 20% off then we talked about the controversy surrounding Crossfit I we think this may be the last straw Great glassman said some real insensitive stuff and everybody jump ship Kind of crazy then I talked about an article that was posted by Forbes and now we just realized got redacted a Norway scientist apparently says he has evidence that the coronavirus was made in the laboratory Oh, then we talked about how I had somebody do an ultrasound on my wife because we got a baby coming And we don't want to know the sex, but I'm guessing it might be a boy listen the episode to find out Why then Justin brought up a conspiracy theory around surrounding? Paul McCartney from the Beatles. Yeah, this one's so crazy. It might be true I'm probably the last one has heard about it. Then we got into the questions Here's the first one this person wants to know look in terms of building muscle Is it possible to hit your protein goals? But then have bad results because your calories are too low So is our calories still important even though my protein is at the right amount the next question This person wants to know if you can combine our on sale maps hit program with maps and a ball like those are both Workout programs maps hits on sales 50% off this month. That's why he's asking this question It's excellent for fat loss a lot of you might be getting the program thinking you can combine it with other maps programs Listen to that part of the episode to find out how or if it's the right thing for you The next question this person is doing full body workouts every week three of them and wants to know What can I do to build my lats? What are some of the best exercises just for the lats so we give our favorites and then the final question This person wants to know if posture correcting devices work. Are they work worth their value? Do they actually help with posture or do they make things worse? Also, you heard me mention earlier that maps hit is on sale. It's actually 50% off. I think it's like 53 bucks for the full program now hit stands for high-intensity interval training This program was designed specifically to burn the most amount of body fat in the shortest period of time now It is advanced. It is something you should you can only do really if you've got some experience But it is extremely effective of course We put it on sale because we're in the summer a lot of people are interested in short-term fast fat loss Remember the program is complete with everything workout blueprints You've got demos of the exercises by people showing how to do them right There is a recovery portion. They're called flow sessions to help you prevent Injury and keep your body moving well because hit is intense. It's all done with weights So this program will not make you lose muscle like other hit programs Here's how you get the 50% off go to maps hit.com. That's M. A. P. S. H. I. I. T. Com and use the code hit 50.  Oh, yes, it is. Holy cow Yeah, we have four winners this week for Apple podcast two winners for Facebook the Apple podcast winners are CB the G Heather Oliver Mander may 32 g mill 3r and for Facebook. We have Ian Hunter and Alex Quintanilla all of your winners send the name I just read to iTunes at mine pump media comm Include your shirt size and your shipping address and we'll get that shirt right out to you Who is the guy that you guys said my hair reminds you of used to be the coach for the both Pat Riley.  Yeah, yeah, either like Pat Riley or or even Al Pacino in like good fellas or Glengary just trying to make me feel like really happy right now. Yeah, so you need a business suit So the haircut and I feel he's gonna sell us something. Yeah, what do you sell us? Huh? No, no Slinging those masks Silicon Valley steak knives the the the the haircut places or at least the one I go to You might have heard of you could say it you might have heard of them the cult supercuts They reasonable prices.  No, it's there Yeah, they just work independently, you know, but anyway, she Or whatever. I haven't been able to go my favorite places closed down or whatever So this is what I did, right? So my beard was just getting because I made a pack that said I am not trimming my beard until Supercuts opens up. Well, you know, it came time to You know, it's getting it got real bad, right? You're just a wooly mammoth and Jessica's cool You know, she says nice things from all the time. And so she's like, hey What do you think about your beard? Mike, what do you mean? What's going on? I'm like, do you like it? Like what's the deal?  It's just different. It's a different look So I'm like, all right, dude. This is what I'm gonna do. I'm gonna go I'm gonna trim the beard and then I'm gonna try to clean up whatever I feel confident in cleaning up So I did a little bit of the sideburn trim and then I just slicked everything back and I'm happy With the results Katrina's convinced I'm mad at her because I'm leaving the mustache She's like, I've already said I don't like it. Is there a reason why you're leaving it? Yeah, it's a handsome mustache I'm just feeling it right now, you know, I'm almost over it though How often do you do you does it catch on fire when you try to land? That's so at least a once a week thing that doesn't really yeah Yeah, if I buy tight like right now, it's not trimmed out. Yeah, so it's a little out of control So yeah, if I go to light a joint it definitely catches it I'd get way too much Parmesan cheese in there Dude, I had I had pizza the other day Yeah, I just I have without cheese because you're not I can't do I love cheese by the way Let me be clear. It's if it doesn't have cheese. I know it's it like that's my pizza. It is No, it's not you can't first of all raise your hand if your parents are born that's like a Just me it's like saying you had a hot dog without the hot dog. You know I'm saying that's just a bun at that point No, no, no, it's a wiener cheese. Does it make a pizza pizza? Really? No So pizza they have vital component. They have I disagree styles of pizza in Italy They don't have cheese or they'll you they'll just put marinara. They'll put olive oil They'll put olives or anchovies. There's lots of different types of pizzas in Italy. It's like a good start It's like a flatbread, you know with stuff No, dude. Anyway, so I had a pizza without cheese because you know fake pizza So keep going keep going in Santana row. They opened up some of the restaurants So they pizza antica opened up their balcony or whatever so I went there with Jessica And I got myself a pizza with just sauce olive oil And chovies. I had olives Salami and I think that was it was really good.  No, man. That's what they serve you at the restaurants. Isn't it nice I went to two restaurants this weekend as well like one of our favorites this Mexican place it and also I took my wife to the crow's nest, which is another one of our favorites But it's it was weird It's like you you have to wear the mask you do all the stuff But then once you get in there everybody ticks it off and we're sitting there It's like why did we just do that to come in and then take this is such weird pageantry I was trying to talk to the people sitting around us and they weren't having it I was like, what's wrong with you guys? Aren't you happy to be around people? Right? I was like, hey, how's your food over there? They're like, you know And went back to eating their food like mmm. Yeah, a guy like takes like a you know spray of like Clorox No, what they were doing is every table afterwards. They were cleaning but with disinfectant everybody had masks on Everything was separated by a certain amount of distance and then the inside of the restaurant isn't able to be open in Santa Clara I think whatever phase we're in The inside is not available. Then I ran into one of my friends who oh, I ran into two people ran to Ev Yeah, dude, I love him. He's like the most positive happy loving kind of person. Yeah, I know then I ran into my other friend who owns Some restaurants. I don't know if I should say the names of the restaurants, but it's a restaurant All of us have been to they make really really good food It's not fast food, but it's not really like sit down food, but it's it's good So I saw him haven't seen him a long time.  I must be the same way, but the second thing is I asked him about his restaurants I said how did you guys do during this shutdown? Well because his restaurants aren't really big on the sit-down environment so many people already order anyway Yeah, he goes dude. He goes just fine. No, he's the crushing. Yeah, see that's what I told I was just having this conversation that you know There's a lot of people who were still not privy to like uber eats and door dash and you know Grubhub and all these like delivery places that were forced to do that And I almost feel like they're they're eating out consumption I mean I would my eating out consumption has been higher than it's ever been just being cooped up at home You know like our like eating out is a feeling of almost like we're doing something out Yeah, we're not you know I'm saying right like so I found ourselves eating out more than we would normally eat out So I can't be alone on that and there's got to be a large percentage of people that were had never Ordered delivery before that are probably now you know It makes me wonder the restaurants that didn't immediately start doing that delivery and like it like transitioning that I just I can't Did they not all no because that there was a few restaurants in my area that like it took them along Once they saw that they're gonna extend it even further like oh, I guess we have to do it now I'm like why didn't you do that from the beginning? I don't understand. Yeah Well, he's because his business isn't like they don't have large footprints So it's not like they have a big dining area to begin with mm-hmm So that part worked for their favor then he he could reduce some of his staff because he doesn't necessarily need anybody manning The tables the little bit of tables they have yeah, so he says they crushed and he's he's starting to he's looking to open up I think like five more locations. What yeah, it made me feel that's great It made me feel good because I know he's a hard-working guy. He's a his parents are immigrants They they also are very successful And so it made me really happy to hear that story, but it was great to run into People you know I mean cuz you're out and you forget how awesome, you know that is to kind of run into people You haven't seen in a little while Well, you shared a positive story Justin you've got to share the Santa Cruz thing that went down That was crazy. You said that and I don't know if you guys watched it I you know after you sent it I went and watched like the full like Phone video did you guys watch that? Oh, yes. Oh, yeah, so I watched the someone video like the whole process of it going down Yeah, when they caught them. Yeah, the residents actually were able to pin them down and hold them for the cops to then detain them So what happened? So like we didn't know what was going on There was there was hundreds of cop cars that were like going through the valley. It's a pretty small community So it's like we know, you know, what's going on like if there's a gunshot even like I don't know a couple miles Like everybody hears it, you know and like we all know of what's going on and It it was just getting crazy There was just like siren after siren after siren and then we started sharing information back and forth with the people and then They got out and we were listening actually Courtney has like I don't know if it's like available to like the public or not But you can listen to like the the radio. Oh, like police chatter. Yeah, you can listen to that. I know those are legal No, I'm just kidding Like allegedly Like the word you use every time like, yeah, you know, we'll get in trouble But yeah, so we we were listening to that I'm like, do you really want to listen to this right now is like we're trying to be chill and like outside You know on the deck and like kind of doing our thing and we just kept listening and we heard like, you know There was gunfire like one of the one of the the sheriffs there got shot in the chest And then and then like they were trying to get a chopper into like airlift and then you know They're getting more people coming in and there was like a bomb Vehicle like an armored vehicle that they're bringing up to kind of like, you know, address like the problem that was going on And so I guess there was this guy With I don't there's multiple guys and the information on this is still kind of coming out But the one they definitely detain like like the one guy responsible for it who Had like at this AK Not AK it was a assault rifle. Yeah. Thank you error 15 Amongst a bunch of pipe bombs so they found this van that was suspicious van At first and so they kind of called it in and then there was a car jacking And so he like took over this other car was trying to take off with it and then had a gun fight with the the sheriffs and Had shot and actually it killed one of the the sheriffs. Oh, man. Yeah, it was it was like a real tragedy in both of them We're local The good the guy the attacker actually he They we found out later that was was part of the Air Force was a sergeant in the Air Force at Travis. What is going on? Yeah, they don't know what the motive is they don't know what the motive is is yet But like how do these pipe bombs a couple of them went off? We could hear it just echo throughout the valley and It was scary man.  It sounds like somebody just snapped. Yeah, sounds like somebody lost their lost their marbles That's such a peaceful neighborhood too. Very peace. You guys never have any violence right now. It was yeah It was big news. I mean the last time it was like man well over 20 years Michael gray was was the other example of that and we have like a whole memorial field for him and everything so I just picture you and wifey like having a moscow mule and like Dumping your net in it, you know, Sam. Oh over time. Yeah, I don't know if I told you guys I've upped my dosage quite a bit, uh, uh, you know from like 50 to 30 Milligrams and like in the morning and at night and like even me and I'm not even that of anxious of a person I think it's just like the accumulation of of you know, just the energy Of the state of the world and just it it came into my little community now Yeah, you know, it's like it was it was somewhat on the peripheral like and I and I was like paying attention To everything going on the world and black lives matter and all this, you know stuff going on And it was just like now it's like closing in closing in closing in and it's like oh my god But they don't know what this guy's motives were right. No, they still don't know Yeah, I bought the the highest dosage of ned now So now that I went from the the 1500 milligrams 1500 milligram one because what but something that I found for myself is that This is true for everybody when you're anxious or fearful Um, you you start to behave in ways that are later on you may be looking back and saying well That wasn't very logical or you know, you acted out of fear So one thing that I noticed for myself is if I can get the physical feelings of anxiety to come down Then I can behave in ways that are much more productive, you know caring logical And so I have I've been taking the higher dose and you know, it takes about an hour to kick in once I feel it I feel my body settle down I'm able to get my mind to start Because you get this feedback loop, right? So if you're anxious about something then your body responds your physical body response to the anxiety Then what happens is because you're physical let's say your heartbeat speeds up Which is a common symptom of anxiety you start to feel your heart rate That heart rate speeding up sends a signal to your mind that says We are anxious. Yeah, we need to be anxious Then the mind becomes more anxious, which then speeds up the heart even more It's even worthy of tightness and literally Literally a panic attack is literally a feedback loop. Yeah now I don't I've never had a panic attack So that's not you know, but I'm just saying that that's what a feedback loop that goes out of control can feel like So handling the physical symptoms Um can help and so I like I said I bought the 1500 milligram bottle and I'm I'm using that one Didn't you say you pair yours with the gold juice too? Aren't you doing the both together? So the gold juice I'll use before bed Um, and I just I just it's it's just definitely relaxing. I definitely get better sleep Uh when I take the gold juice and I drink it warm with uh with almond milk It tastes really good. Obviously it tastes bomb and I just I sleep so much better Good sleep is such an important part of maintaining Healthy physical and mental health. Yes very very important You know, there's studies on people where they'll they'll they'll Deprive people of good sleep and not even that much. They don't even tell people to not go to sleep They'll just take them from you know, normal good sleep and have them sleep You know four or five hours a night and after about three or four nights You see the the the results start to look pretty crazy.  You start to see hormones get thrown off. So Sleep is super anything you can do to address any kind of like mental health right now. So Well, we all prepare for workouts, you know, I think about my workout What I'm going to do what the intention is I drink my pre-workout. I do my 10 minute priming We do none of that for sleep. We just expect to hit the pillow and and get great sleep right right away It doesn't work for a lot of people. You got to kind of pray for you pair that with what I'm doing Which is I've just I removed myself from social this last week, dude That's the move. Yeah.  So it's like trying to go to sleep after you have an argument with your spouse Right, it's impossible. Yeah, I mean as great as as bomb as all those things are it's like good luck even with all those My my phone doesn't even make its way in my room Like I've left it out in living room. It charges there every night I've been doing this for the last few months and that's been a huge difference. Yeah It's social media. You have to take care of yourself before you can take care of anyone or anything It's impossible to be useful to anybody if you yourself aren't being taken care of if you're not healthy if you're too stressed or whatever and I do think it's uh Talk to anybody who you know, maybe went camping. They had no service Ask them how they feel after three days of yeah of no, you know Technology and nine out of ten times. They'll tell you they feel better like rejuvenated. Yeah, isn't that weird? I do think we need to fast from uh from technology like we need to fast from other thing, you know I think today that's become more of a problem. I'm gonna be doing it more and more now for sure One thing though that I have been waiting to talk to both of you about this morning Is we have to discuss crossfit. Oh boy. Oh my goodness. So first of all, that's a lot. I feel like they're the last straw Okay, so here's the thing though like And I don't know this is uh Me being ignorant. I guess I I have not or maybe I'm not getting all the information Because uh, I know glassman posted something that said floyd 19 referencing george floyd and then the pandemic right together but And then and now rebock is pulling from them rog is pulling from them I think you mentioned another brand is pulling from them I I don't understand what the I what was his point of the statement? What's his point of making that and I don't know I don't know but it's like the response is that it's super super insensitive. Yeah, so here's what I did I I I did a little bit of looking into it. So uh, the institute for health metrics and evaluation, right? So this is a an organization that came up with The models for covet or whatever and they did a post That said Racism is a public health issue. Okay Glassman responds This is all he said. This was his tweet just floyd 19. It's floyd 19 Which obviously very insensitive. Um, now at later he responded because he got a lot. I mean it blew up He like crossfit athletes and organized in parts of crossfit that have a lot of you know followers or whatever Immediately a mass exodus immediately, you know denounced him and said they're leaving crossfit and all this other stuff And he came back and said you guys essentially I'm paraphrasing but essentially he said you guys Came up with these these crazy models and now you're you're using that It was something along those like it was it was insensitive now. They're saying it was racist Um, you know, I don't as far as I can tell it just seems extremely insensitive seems like he's being very insensitive I don't get what it means. That's like like covid 19. Floyd. No, he's he's trying to say Yeah, what what's he trying to say? I thought I don't I think he's trying to say something like you're using this to Either scare people or your models were so wrong before or You know, this is a narrative or I mean, I'm speculating, right? Okay. I'm speculating on it But he got he got hammered big time. I mean rebok gone rogue gone those are two Major rogue it was so tied to to crossfit that they were almost like Like you couldn't say one without the other rebok was a huge sponsor All the athletes too. I mean all that the competing athletes are like, you know, we're done So I just saw that across the board everybody came out and said something about it and so So what's your thoughts? Is it is this the beginning of the end for crossfit? I think they were already on a downhill. They were already on this is like the straw that it's like push push what's falling You know, they were already on the downswing In the u.s. The locations were flat Um, the the you know, we've been speaking out on some of the programming for a long time A lot of people have been trying to, you know, change that. Um, the reputation was a little a little crass There's other instances of their of their kind of the crass Uh reputation. It's very decentralized. A lot of people don't know that like Crossfit is not, uh, you know a private company that owns and controls. They're like licensing, right? You get to use the name and the branding But then you had this shutdown That hurt the hurt the whole fitness industry very very hard Like gyms are typically the last ones allowed to open And then they're allowed to open but with really really strict regulations We've talked about this many times on the podcast And a lot of models just don't work Crossfit boxes the average crossfit box is not very profitable. The average crossfit box Typically is owned and this is from talking to lots of people who own these boxes The average box is owned by somebody who just loves working out They don't make a ton of money, but they love the gym They love working out so now and they don't they don't make much the profit margins are small Shutdown hammered them now this Uh, how many of them are going to even want the name? Oh, yeah, I see a lot of gym owners changing, uh, yeah the name and and like like taking themselves out of the affiliation of crossfit So I don't see crossfit going away from this.   I think it'll go away completely how funny so the fitness space is interesting, right? This is such a A cycle yeah, where you see a something and turn to the fitness space explode Influence the fitness space and then disappear almost as fast as it exploded. You guys remember curves. You know, they're all fads curves Blue up to the point where we'll see the same thing with orange theory. Probably of course Yeah, probably we'll see the same the reason why is because it's not the answer Yeah, that's what the problem went when suddenly it's appealing to the motivation the intensity and yeah, it feels some need But it's not like what they need. Yeah, I think you know They'll both of them will have a place in in exercise and fitness But when something explodes to the level that like crossfit exploded and even what we're seeing with with orange theory And then the messaging becomes like it's it like it's the best way to work out Like eventually people figure that out, you know at first a lot of the average consumer doesn't know better It's kind of duped into believing that or oh, I've got a friend who looks amazing And so they and they're doing crossfit or they're doing orange theory. It must be the way But you know eventually that that stuff all comes full circle and then it levels up the question will be Yeah, you know, will something like this like Really like just destroy it completely or will it just kind of you'll see a lot of these businesses because of covid Fall off anyways and then rebranding coming out. Well, if Reebok leaves them, where does that leave the games? Right, which was what a huge way of yeah as espn still in because probably not right if those two brands dropped them Um, I would assume that they are probably not who nobody wants to be associated with anything that's you know Any anywhere near that type of controversy right now understandably, right? So that's probably going to hurt them Combine that with the shutdown which already hurt these crossfit boxes I don't see how they're gonna Come any you know come close to some some of the speculation in our forum is that the Company like rogue who is like the main distributor for all the equipment for most crossfit boxes And then of course the crossfit games is going to help rebrand it So because it is something that you could easily just rename it or call it something else change a few things on it But they keep the concept and the modality still going but rebrand again historically Let's look at fitness explosions and falls historically. I brought up curves Let's use that for a second when I was managed when I was training and managing gyms At the time it was 24 our fitness. It was the largest gym private gym In the world at the time. I think we had 170 or 200 locations This is you know before they went up to 400 or 500 or whatever But they were massive they were growing fast out of nowhere Comes this new company called curves and what curves was was it was pneumatic equipment So this is all powered by air.  So there's no plate loaded There's no weights inexpensive. They'd put them in a circle And you would do a circuit you go from machine to machine to machine And the and the big difference was that they that they marketed to first time Women it was like non intimidating come work out. It's women only They exploded now. Here's what happens in the fitness space when something blows up and let me tell you Curves went from zero locations to like 500 in a very short period of time. They blew up very very quickly They were the number one franchise in the country for a while. It was crazy. But here's what happened They influenced all the other fitness brands. So all of a sudden 24 fitness put circuits And you guys remember that they'd have little circuits in there gyms started doing that They started to try to market more to first time women. So they influenced the fitness well This is what's happened with crossfit exactly look at if you go into a I mean our gym locally where we all work out at if you go inside there now I mean you've got all this crossfit type of equipment set up for people Which wasn't like that and you even see the 24 our fitness is with all the grassy area where you could do tire flips And carries and platforms rubber plates Yeah, a lot of the big boxes have now adapted to accommodate people that like that modality of training Exactly. So it's exactly it's it's following the same cycle that we've seen with so many fit Look at look at kettlebell training how that influenced gyms And now that kind of you know is is relegated to a smaller community Same thing now with crossfit. We've seen the explosion it influenced the space Nobody was squatting. Nobody was deadlifting. Nobody was doing olympic lifting.   He put out a big apology and I don't see him He did a big ol apology.  No, no Well, I could I could find it if you want, but it was it was a legit find it. I heard it was weak That's what I heard it why he considered to get why they're they're still getting backlash is because his apology was pretty soft I mean I could read it. I mean I mean Glassman's a bit of a trailblazer himself. So I don't see him Yeah, I don't see him sort of like bowing away from whatever he tends to be either do I he rubs a lot of people the wrong Way, we'll get him on the show now. He says He says it. Um, this was this was on his twitter He says I crossfit headquarters and the crossfit community will not stand for racism I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it caused It was a mistake not racist, but a mistake So, um, that was his apology. That's what he said now. I mean again. I saw the stuff I you know, I don't know if you could call it outright racist I think the more accurate thing to say would be it'd be very insensitive But with the way things are right now, um, I mean You know, that's I don't know timing was uh, terrible Yeah, and of course brands are jump and look, you know, this is all voluntary stuff You know brands pull from people saying and doing the wrong stuff I got nothing, you know, nothing wrong with that But I think you're right, jesson. I think stepping down might be the smart thing to do because Will they be okay with him? He's already lost. I don't think he will though I don't know. Yeah. Do you think he will? I don't know, dude. He's lost so many, uh, different gyms around athletes Like it's I mean, it was a mass exodus. I mean, what else is he gonna do, dude? Let's talk about something that for some reason nobody talks about anymore What literally a few weeks ago was all everybody ever talked about coronavirus Did you guys see that article in Forbes magazine that got redacted? I don't know. I saw you can't know only you justin can't pull it up. I can't pull it up That's weird. Yes that claims that it's for sure a man named Well, there was a norway scientist who who says that it was a man that he has evidence that it was made in the laboratory Oh, you're right. Look at that. It says it's no no longer active. Oh, see this was posted on Forbes, which is really interesting That's a reputable source. So you tell me your your conspiracy theory cackles don't Every time they do something like well, I mean I was talking to Courtney a little bit about because she's you know gone through different like types of coveted type of disease or Viruses out there that have come through, you know, like and they've treated and this is nothing like like any of those before Well, what it says it with this the scientist says is that he looked at the Basically the way it's it's constructed or the way it's made and he says that there's Parts of it that he thinks clearly show that it was made in the lab He thinks it was a because often times when scientists are studying a virus They'll engineer it to make it more virulent. So it's easier for them to study. So this is not a practice This is not a new practice. They've done this for a while. So they'll take a virus In order to study it Easier they got to make it so that it's more virulent so that when they infect animals or you know, whatever They could see how it works. He says he found clear evidence of that He thinks that in that at the Wuhan laboratory That they did Engineer this virus and that it accidentally escaped. Yeah, and that now China's trying to hide it because they don't want to have any You know responsibility makes a lot of sense because What else they were saying in there is that it was like already like super Ready to be adapted by humans. Yeah, so he says it looked like it was already through the evolution process of right Very virulent and it wasn't like and it's not like mutating like a normal virus would like, you know Over time. So what do we see right now? Is it are we seeing a major spike? I would think with all the all the protesting and in the riots and everybody out now again I would think that we'd see a massive spike. California is going up right now But that was already happening. That was already happening before all this california cases seem to be rising mainly in la la's got A lot of stuff going on But I don't think we're gonna see And we are we are some places starting to see some some spikes and in cases. Yeah But remember there's a two week incubation period So it may it may take a few more days or a week before we start to see, you know, what's happening Although in europe after reopening they're not seeing Spikes in cases and scientists are baffled. They're literally saying we don't understand why we're not seeing more cases That's again conspiracy theory cackle start to Start to shake a little bit like what's what's going on here. Yeah, super weird. Anyway, it's it's kind of crazy Dude, uh, I told you guys how I did that. Um Jessica and I did the full anatomy scan Oh, yeah Yeah, we we talked about the the 3d look how I think it's kind of weird and stuff like that and you were talking about how you You know, we're asking if you were going to wait and find out what the sex was And you said that you didn't and you're not going to but you also said that you think that it's a it's a boy You know the the so the technician does this 3d It's like a what are they called anatomy scan, right? They're looking to see if all the basic anatomies all healthy or whatever So it's a long ultrasound it's like a 30 minute ultrasound and we told him Specifically beforehand. We don't want to know the sex So if you could avoid Showing anything on the screen or whatever that would be awesome Right and then don't tell us and he said no problem because we want to wait until the baby's born or whatever So he did the whole thing And at the very end I said and he gave us a recording of the cd So if I want I could probably study the cd and I don't know maybe I can't make it out Maybe not so I said to him. I said did you can you tell the sex? He goes. Oh, yeah He goes I've been doing this a long time and and I was able to tell right away That makes me wonder if it's a boy because I feel like a boy would be easier To detect right away, right? Yeah, that's your theory. That'd be pretty pronounced. You know what I'm saying? I don't know how pronounced it is at that age Is it the Stephanos? That's exactly what he's trying to say right now But I'm being it It's pretty obvious, you know Oh my god, something's wrong with that leg. It's not his third leg. There's no stallion. There's no foot attached to that leg No, he said he could tell right away. This guy. Don't you wish? No, I think no Look, I don't know but I think isn't it easier to to detect a boy than a girl Isn't isn't that seem logical or am I just making shit up right now? No, I think I think there's something if you're if you're an ultrasound technician DM me and let me know If I'm crazy or not, but but the way he said it made me think, you know, like oh well if he was able to tell so quickly It's gotta be a boy, right? I get you. I do going back to the the conspiracy talk I I heard like an interesting one and this is like totally left field, but uh, you've heard of the Beatles. Yeah Yeah, anybody. Yeah, so like paul mccartney I'm so like out of the loop with this. I guess like back in in 1966 like they all had this conspiracy that he died in a car crash And I've heard this and they replaced him with an actor Yeah, they replaced him and then like there was all of these signs and in signals through their albums and their covers and like playing it backwards and like all these things alluding to the fact that Uh, he was no longer he was a replacement and had had died in that car crash and all the stuff and it's like And of course he comes out later on and is like, you know Kind of jabs at it and like paul is is live like he instead of paul is dead Like he did a whole thing kind of like jabbing at that whole conspiracy and Like it hasn't died though. The whole conspiracy is still there because They they tried to like, um, basically measure His features his facial features and things and it didn't line up with with original like so his nose Length and like his his ears like how they were set and like So his facial features actually weren't the same as you know, the original paul But it's like he probably it's probably just growth That's the problem with conspiracy theories is that if you will if you try hard enough You can find something because well, dude, this is human psychology the human brain is exceptional at connecting dots Even if they're not there. Yeah, that's what it does. We're literally designed or evolved to to see patterns Yes, and so you could totally be like, you know when the clouds are like that, you know, this happens and then the birds Well, I'm always trying to put like, you know Barriers in place so I don't get too far down rabbit holes like that because that is one of those things Like, you know, you'll have a friend that's like the massive Chicken little like the sky's falling conspiracy theorist tin foil hat Uh, and it's just like the that train of thought can you can really take you down into like a dark place You want to talk about conspiracies? So, you know that hillary is getting she has to appear before Uh, a court to talk about her missing emails. Remember that whole deal? I know nobody's talking about this No, it's not about that or Jeffrey Epstein. No, all that stuff like went away. Oh burn that documentary Yeah, like so we watched a little bit of that, but we haven't even talked about that Bro Prince Andrew is being subpoenaed by the Department of Justice prosecutors to be questioned under oath About his connection to Jeffrey Epstein. So that's happening. Wow. Yes, dude. That's major stuff. Yes And then somebody else was uh, I forgot who It's gonna be talking about or it has to go before court to talk about The whole rush I think you're calling it. What are they calling obama gate or whatever?  Yeah, and I feel like we skipped the murder hornet hornets I feel like that was they came in. Yeah, I feel like we skipped that Are they still here little insecticide and they're gone. Yeah, let's go on there. They weren't shit First question is from josh core In terms of building muscle, is it possible to hit or slightly exceed your protein goal of one gram per pound of body weight? But still have lackluster results because your calories are too low. Absolutely Josh core is hardcore. This was a lesson that I learned You know because I I would consider myself in that category of naturally skinny More like an ectomorph, you know the kind of those those you know defunct, you know, somatotypes, right ectomorph being the Naturally skinny hard to build muscle person Then you have a couple other somatotypes, but I fit Somewhat in that category was hard for me to put on mass. It was hard for me to put on muscle And I I felt like I could train and eat like my friends and it just happened much slower to me One of the first lessons that I learned On all of this was that calories actually are king protein is second But without calories, uh, it doesn't matter if your protein intake is high You just don't have enough fuel and energy And building blocks building materials. Yes, right And so I remember I would I would aim for protein and it was better than nothing, right? I would aim for protein. It was definitely better than nothing I take protein powder this and that and then at one point I read this article Can't remember where I found it But it talked about how you need to aim for how hard gainers need to aim for something like 22 calories per pound a body weight So to give you some context a 150 pound hard gainer, right would need to consume. What is that 3,300 calories? And I remember thinking like I think I eat 3,300 calories Then I started to add things up and I realized that I wasn't I was on average eating 2,500 calories sometimes 3,000 calories Every once in a while if I pushed it my calories were above 3,300 So I said, okay.  I started to pack on Muscle mass So calories for for gaining size especially for somebody that has a tough time gaining it Nutritionally speaking calories number one protein number two Well, this is like the question that we got just last week when we were up in Tahoe was the The girl that was trying to build her butt and then was eating enough She said I was eating enough protein intake and then my recommendation was to actually go on a bolt A lot of times this happens where I get somebody who's like man. I'm I'm following like a maps program I'm training this way and I'm making sure I'm hitting my protein intake But I'm just not getting any stronger or building any muscle and then I asked like where the calorie intake is And I'm like, well when's the last time you actually went on like a bulk and actually tried to increase calories? So it's very similar similar answers Yeah, go on a go on a bulk for a little bit and increase calories and see what happens more often than not If it's not also related to programming, right? So you that's another course that we're taking that for right We're assuming that you're following like a maps type of protocol Or you you under you get the concept of an importance of phasing your programs And so you're you know doing that already so I would address that first, right? First address making sure that you're not like sticking to the exact same program You've been doing for months and months and months on out And then the second thing would be to put yourself on a nice little caloric surplus for a couple weeks Yeah, if you don't have the you know, think about it this way. I'll create an analogy, right?  You don't give them nails and screws.   You also Need to look at your caloric intake. In fact The difference between my diet when I'm Getting leaner and building muscle or trying to add size to my body. The difference is not the protein My protein intake is always pretty consistent. I typically aim for about 0.7 grams of protein per pound of body weight What's different are my calories? I'll have more carbs and more fats From trying to gain and if I'm trying to lose I'll have less carbs and less fat. So the difference is calories All right. Next question is from s castanzo 4 30 How do you combine maps hit with other programs like maps anabolic? Great question. Do you want to? Yeah No, so maps hit is a high intensity interval training program that we created a while ago It's one of our more popular Programs understandably. It's a very effective in the short term fat burning Program so people who want to burn body fat and you know five or six weeks Maximize that This kind of a program is very very effective at doing that. There are some drawbacks to hit though The drawbacks are you keep training that way by the way Same drawback you get with any program if you stick to it for too long Starts to stop working. It doesn't do what it was designed to do anymore One of the other things about hit training is it's intense. It's intense on the body It's actually in the name the h stands and the first h and i stand for high intensity If you combine it with other programs You'll probably overwhelm your body's ability to recover and repair in which case you'll get no results Oh, yeah, and that's the main reason why we have the warning we do Because we've ramped up the intensity so much we've had to increase now Our attention towards the recovery side of it and so if we're going to now stack a different program Alongside hit now. What does your recovery look like? So it's it's it's one of those things you got to be conscious of like that You know immediately to me like trying to structure that into another program could be problematic Mainly because it's going to muddy up all all the waters of like, you know Even the recovery process which is essential for you to progress The only way that I normally recommend to somebody that they combine it with another program is in replace of Like a foundational day because of time constraint right or just because you wanted to change something up So if I not in addition Yeah, not in an addition like if you're following maps anabolic And you're not missing any days and you're not doing that and you're trying to also add and hit I would tell you to back off. That's too much. You don't need to be doing that But if you're somebody who's like I own both programs I really like some of the workouts and hit is there a way for me to integrate it with my maps anabolic or Maps aesthetic or one of my other programs then I would replace it would replace a foundational day So and I this is how I use things like maps hit is I base it off of the day that's I have time constraint Like maps hit is designed for you to be able to get a workout in under 30 minutes So instead of me like saying like, oh, I really want to just do a maps hit workout today Just because it's like, oh, this is a day where I I don't have a lot of time We got to get out of here in less than an hour's worth of time. Okay Here's a great time instead of me following my you know phase two workout of maps anabolic I'm going to throw a maps hit workout in there and that's how I use it Yeah, I actually used to love it for when I would go on a week's vacation or somewhere Or like I would go somewhere where there was limited equipment And I had just enough to be able to do one of these types of workouts and like through that week If not two weeks like, you know, just a short window of doing hit was very beneficial for me then coming back Yeah, the feedback and you know, of course this month maps hit is 50 off So we're getting a lot of questions Surrounding the program it's easily one of our I mean this one flies when we put this one on sale people get it And of course again, it makes sense people want fast Resorts and results in a short period of time one of the drawbacks to that though, of course is it doesn't last So you don't want to stretch it out for too long and you don't want to do this You don't want to take a good thing and think if I just add more to it Then I'm going to get better things right doesn't work like that with exercise The right dose is the best dose the right dose gives you The best results so when we created the program maps it we created it as a standalone program So if you use this program in its entirety, don't add things to it If you use our other programs, which are also designed to be standalone and then you add to them Probably not a good idea adam grave great advice rather than taking a full program and adding another full program to it Cut some of the stuff out and then replace of so you can kind of mix it up a little bit But again, it's you know, one of the benefits of proper hit training Short so the workouts are are shorter Faster fat loss. That's the big one with this particular program We get very very fast fat loss and then for those of you athletically minded people It's conditioning. This is going to feel much more like a conditioning workout than your traditional uh resistance training Next question is from Jalen s4 I am doing three full body workouts per week and looking to develop larger lats What three exercises would you recommend to best hit them in each workout? Oh, yeah You know a while ago, I I've always had a relatively strong back. I could row a lot Um, I could deadlift a lot. I never skimped on back workouts Even from the early days of working out loved it always did But I I always focused more and I know why this this happened I was influenced by the the reigning mr. Olympia at the time was just Dorian Yates I focused much more on rows Uh for my back exercises than I did for you know with pull-ups or pull-downs So I did lots of rows Dorian Yates for those you don't know was uh The first mass monster and bodybuilding and one of his exercises that would always get you know put in the magazines Was his supinated grip barbell row and then he'd like to do a hammer strength Isle row right and so he did lots of rows. That's what I did And I remember as a 20-something year old I'd gotten real lean went to gold and there was this Female competitor that was there that everyone's why I talked to And kind of like your story adam asked her to to break my physique down And she said and I always thought my back was a strength I'm like, oh now my back is total strength in my body and she goes You've got good depth to your back. She's got you've got really weak lats You need better lats which like hit me right in my heart, right? So I'm like, okay I'm going to get good at pull-ups. My lats responded so well to doing frequent frequent pull-ups I can't think of a better exercise that develops the lats the wings of the back like pull-ups. There's nothing like a wide grip Especially all grips and weighted And not being afraid of doing singles doubles and triples on that tree like a strength exercise That was a big difference for me because I did pull-ups for a long time But I was all it was always, you know, how many can I get to like I was always trying to progress 10 pull-ups in 15 then 20 and then I think I got up towards my peak when I was doing like 30 pull-ups like before a workout That was a big deal to me when When I saw the biggest change in my lats from pull-ups was when I stopped trying to chase how many reps I could do and I started seeing how much weight I could pull and I started doing singles doubles and triples of of pull-ups That is what really helped my lats. The other thing that blew my lats up was snatch grip deadlifts Oh, yeah, I was gonna bring that up. That's why we're talking about the wide grip with pull-ups and then wide grip with the Love that first of all And this is this goes back. I don't know maybe six months or so ago when we were kind of having this debate back and forth that you know, there's this idea that Deadlifts are not a back exercise, you know, there's I know there was some fitness people that were posting stuff Around that. It's not a back exercise. It's a it's a leg exercise hamstring and glute more than anything You know and it's it's totally stupid because the amount that you can load on a dead lift There's just show me what other exercise that you can load load that much weight And even if the back is in a isometric position The amount of stimulus that you get from that much load on the back Just blows the backup because your back is not used to doing that If you've never if you've never dead lifted two three 400 pounds before and you put that on the bar And you deadlift your back is going to blow up just like mine did and it was something that I neglected for many years And I did all the pull-ups the lat pull downs the rows everything you're saying The biggest change I saw on my back was purely getting into deadlifting more And then when I got into variations of the deadlift like the snatch grip was when it took it to a whole another level another good exercise for the lats um that I would sometimes use At the beginning of my workout just to get me connected to my lats so I could start to feel them And all my back exercises was a dumbbell pullover Uh dumbbell pullover is a lat uh isolation exercise So it's not a great mass builder But if you do it at the beginning of your workout get a nice pump and feel and connection to your lats get a good stretch Then when you go do your other back exercises, it's easier to connect now You can start to feel the lats and what they're doing And you may find that you'll develop or or connect to your lats more on all your back exercises Yeah, I liked one too that not a lot of people think to do Which is uh as you're doing a single arm lat pull down to add rotation to that And that's just something that uh me doing uh, you know a shoulder press it emulates that but in reverse But now we're getting totally different stimulus to your lats Next question is from ill lugo Do posture correction devices work? And if so, will it naturally carry over to better form when lifting? Terrow idea. Well, there's two types There's two because I you know They're the ones that you're probably thinking of adam or the ones that like you wear the straps and they hold your shoulder back or whatever Yeah, yeah, um, though. That's one type of posture correction Device these are ones that well, I'll tell you so there's there's ones that hold you in posture So I've seen all kinds of variations of them But typically what they do is you put them around your shoulder.   Yeah, make them weaker. It's an extrinsic. It's not intrinsic Yes, and you actually will get worse posture from that I mean you'll feel good while you have it on once you take it off Those muscles that are supposed to do that. They've been so turned off They'll get so weak that your posture will get worse and worse and worse over time Now there's other posture correction devices that require activation Now these are ones where it's like a little device you wear You actually stick between your shoulder blades Some of them are even embedded in shirts And what they do is they beat the little buzz. Yeah, they beep when your posture goes out And so it's always reminding you to stand with better posture Now those are better because they require you to activate the muscles Here's why I think that those are also not the greatest If you don't know how to properly activate those muscles All you're going to be doing is strengthening bad recruitment patterns We know this is trainers when I would get a client. This is actually in fact, I used to do this This was a technique I used to sell my value as a personal trainer I would take a client do my assessment I would point out their issues with posture Point out what that causes and I'd say you probably have neck tension You probably notice this and they'll say yes. Yes. Yes, then I'll say, you know Here's a great exercise to correct that and I would go to a cable row And I'd demonstrate the cable row Show them show them how to pull their shoulders back squeeze the mid back drop the shoulders Activate the muscles that give them good posture Then I'd have them sit down and I'd Hold their shoulders and put them in position as they rode and really actively get them to activate the muscles I'd have them do a few reps then I'd let go and I'd say now do five more on your own And I'd film them with my phone and then here's what would happen The first rep would look good on their own second would look bad third one look worse force one look terrible They started to revert back To the muscles that were doing the work in the first place they couldn't They couldn't activate them properly. They weren't strong enough yet and then I would show them and say look Here you hear your form without me shows that can you see the difference how your shoulders were going forward If you did this exercise without a good trainer, especially in the beginning stages of training All you're going to do is make your posture worse because you don't know how to activate It would blow their mind.  That's weird to to get the device somewhat reliant I honestly I it's interesting because Teaching your kids how to ride a bike now is so different than it was for us growing up like we had we had training wheels we had training wheels on the back and You would you know feel a little bit imbalanced, but then you get corrected and it corrected it for you versus a strider bike where You know, there's no pedals, you know, you're learning basically how to balance first, which is everything So much better It's so much better because you're actively part of the process of balancing and then otherwise you can't You know sustain what you're doing and so I look at it the same way It's just a better method is to really understand You know the entire process what it takes to stabilize yourself and be a part of the process versus You know having something sort of beeping at you to get you to to check it Right now because remember this your posture is not bad because you're forgetting to stand With better posture. That's not why your posture is bad. First off posture is It's it's a it's just it's a subconscious thing like breathing like you're not breathing bad because you're forgetting to breathe properly Imagine having to remember to stand with good posture all day long. That's kind of stressful Nobody lives that way, you know, we stand the way we do and then we do lots of other things So these devices Aim to make you aware of your posture constantly throughout the whole day But the problem is they're not adding enough resistance and they're not teaching you how to activate the right muscles and get them stronger Because if you do it right, let's say you follow the program like like maps prime pro Or you work with a trainer and they're actually actively teaching that a strength in those muscles What ends up happening if you do it right is that proper posture Happens on its own you're not sitting there thinking of good posture. You just stand And you you know your posture is a lot better Now I wanted to end the podcast just with a quote from thomas equinas He talks about what love is and he says to love Is to will the good of another and I just wanted to say that because it's not necessarily A feeling it's an intention loving someone is to will Them good and I think that's a message that some of us or a lot of us need to hear today Also our podcast is video recorded. It's not just audio if you want to watch us on youtube You can go to the mind pump podcast Site on youtube or the page on youtube watch all of our podcasts We break up the podcast in terms of questions So if you just want to see how we answer a specific question You can click on a video and watch that and just see what our answer is also You can find us on instagram you can find justin at mind pump justin you can find me at mind pump sal and adam at mind pump adam


Anne Lanlan Ziza's son Ziza wants to be an artist. Born straight into the limelight with his parents being recorded label Mogul T. Kane Ziza and Anne Lanlan Maivu, one half of the legendary music group Mophicizalo, young Ziza had his work cut out for him when he realized that his calling was to be an artist too. In an interview with Chwissa L.I.V.E., Ziza shared how his journey has been as he tries to make a name for himself in the highly competitive music industry. It has been a great journey so far. I've really enjoyed discovering myself, my sound, my identity as a young African artist. I guess that's the best part of the process, understanding who you are and falling in love with it before everyone else does. Making music and sharing it while constantly learning from my peers has been a great experience. Instead of the pressure one might expect him to feel being the son of an iconic vocalist, Ziza explained that he felt blessed to have his parents as his advisors and the sounding board off which he bounces his ideas. I am one of the many of course to maybe having such a grace in the industry but it's still a privilege to have a blueprint and the guidance of those that came before me. It only helps me to see further than what they may have done and reach greater heights, that's why we are taking it to the next level. Ziza said his upbringing played a huge role in helping to prepare him for this moment in his life and he is confident his time has arrived. No there's no pressure, the only motivation to do great things, I've been raised and groomed to confront the issues within the spaces I want to be in. I am confident in the teachings I have but I don't have any pressure. I understand that my journey is my own, so is my destiny and that is what I focus on, he said. Having received raving reviews for his latest track, Bank Notification, Ziza said working with DJ Maferaisa was like watching a magician at work. It was absolutely magical. The experience has been so great, he is someone that has been working with my family for many years if you're familiar with his history. So it was easier to connect I guess. But at the same time, he is such a talent and teacher but yet a humble soul. Absolutely honored to have worked with him. Having watched how fame affects people, through his parents, Ziz mapped out how he planned to deal with living life in the public eye. I appreciate the work my parents did in raising me and equipping me to deal with such a one of the best ways is quite straightforward, which is to surround myself with the right people. I believe in my team and the people behind me. I trust myself to handle these situations and trust that God will see me through the hardest of times as always, he said.


Live from Las Vegas, it's theCUBE, covering the AWS Accenture Executive Summit, brought to you by Accenture. Welcome back everyone to theCUBE's live coverage of the AWS Executive Summit here in Las Vegas. I'm your host, Rebecca Knight. We have three guests for this segment. We have Joe Donahue, Managing Director at Accenture, Hal Stern, AVP, IT Engineering, Merck Research Labs, and Derek Seymour, Global Partner Leader and Dust Industry Verticals at AWS. Thank you so much for coming on the show. Thank you, thanks for having us. So we're talking today about a new informatics research platform in the pharmaceutical medical research industry. Will you paint a picture for us right now, Joe, of what it's like today, sort of what medical research, sort of the timeframe we're thinking about, the clunkiness of it all? Yeah, so it's a great question, Rebecca. I mean, drug discovery today can take more than, generally takes more than a decade. It costs billions of dollars and has a lot of failures in excess of 90%. So it's not an exact science. We're generating more and more data. And at the same time, just our understanding of human disease biology continues to increase. So, you know, these metrics haven't really changed. You know, if you look back the last couple of decades, it's a 10-year plus process and that much money. So we're looking for ways that we can apply technology to really improve the odds of discovery of a new drug that can help patients sooner and faster. And that will ultimately save lives. So it's a real social problem, a real problem. Why a platform for this? I think if you look at basic research, and talk about basic life sciences research, the lingua franca there is chemistry and biology. And we still don't really understand all the aspects, all the mechanisms of action that lead to chronic disease or lead to specific disease that we're interested in. So very, very much research is driven by the scientific method.  So your ability to essentially cycle your data through that discovery process is absolutely critical. The problem is that we buy a lot of applications and the applications were not designed to be able to interchange data freely. There is no platform for the sense of you have one on your phone or you have one on your server operating system where things were designed with a fairly small set of standards that say this is how you share data, this is how you represent it, this is how you access it. Instead we have these very top to bottom integrated applications that quite honestly, they work together through a variety of copy and paste, sometimes quite literal copy and paste mechanisms. And our goal in producing a platform is we would like to be able to first separate data from the applications to allow it to flow more freely around the cycle of that basic scientific method. Number two, to now start to allow component substitution. So we'll actually start to encourage more innovation in this space, bring in some of the new players, make it easier to bring in new ideas. There's better ways of analyzing data, better ways of helping shape and formulate and curate those hypotheses. And finally, there's just a lot of parts of this that are fairly common, what we call pre-competitive. Everybody has to do them, everybody has to store data, everybody has to get lab instrument information, everybody has to be able to go capture assay information. It's very hard to do it better than one of your competitors. So we should all do it the same. When you see this happen in the cable industry, you see this happen in a variety of other industries where there are industry standards for how you accomplish basic commoditized things and we haven't really had that. And so one of the goals is, let's just identify the first things to commoditize and go drive that economic advantage of being able to buy them as opposed to having to go build them bespoke each time. So this pre-competitive element is really important. How, Derek, can you talk a little bit about how this platform in particular operates? Certainly, our goal collectively as partners is to help pharma companies and researchers improve their efficiency and effectiveness in the drug discovery process. So the platform that we've built brings together content and service and data from the pharma companies in a way that allows them, the researchers have greater access to share that information, to do analysis and to spend their time on researching the data and using their science and less on the work of managing an IT environment. So in that way we can both elevate their work and also take away what we at AWS call the undefringed heavy lifting of managing an IT environment. So you're doing the heavy lifting behind the scenes so that the researchers themselves can do what they do, which is- Correct. Focus on the science. Focus on the science. Not the data handling, right. So what have we seen so far? What kind of outcomes are we seeing particularly because it is in this pre-competitive time? Well, we've just really started but we're getting a lot of excitement. Not only from, you know, Merck obviously is our first client but our intent is that we'll have other pharmaceutical and biotech companies coming on board. And right now we've effectively started to create this two-sided marketplace of pharma companies, pharma and biotech companies on one side and the key technology providers and content providers on the other side. And we've effectively created that environment where the technology companies can plug in their secret sauce, via standardized APIs and microservices and then the pharma and biotech companies can leverage those capabilities as part of this industry standard open platform that we're co-creating. And so far we've started that process. The results are really encouraging and the key thing is really two-fold. Get the word out there. We're doing that today here. Talk to other pharma and biotech companies as well as not only the established technology providers in this space but also the newcomers. Because this type of infrastructure, this type of platform will enable the new innovative companies, the startup companies to enter a market that traditionally has been very challenging to get into because there's so much data, there's so much legacy infrastructure, we're creating a mechanism that pharmaceutical researchers can take advantage of new technologies faster. For example, the latest algorithms and artificial intelligence and machine learning to analyze all this diverse data that's being generated. So that's for the startups and that's sort of the promise of this kind of platform approach. But what about ForumMark, a much of an established player and that's what kinds of things are you feeling and seeing inside the company? I think you think about this efficient frontier of what does it cost us to run the underlying technology systems that are foundational to our science? And you think about it, there are some things we do which are highly commoditized, we want them to be very efficient and some things we do which are very highly specialized, they're highly competitive and it's okay if they're less efficient, you want to invest your money there and you really want to invest more in things that are going to drive you a unique competitive advantage and less in the things that are highly commoditized. The example I use frequently is you could go out and buy a barrel of oil, bring it home, refine it in your backyard, make your own gasoline, it's not recommended. It's messy, it really annoys the neighbors especially when it goes wrong and it's not nearly as cost effective or as convenient as driving over to ExxonMobil and filling up at the pump. And if you're in New Jersey having someone else even pump it for you. And that's kind of the environment we're in right now today where we're refining that gallon or that barrel of oil for every single application we have. So in doing this, we start to establish the baseline of really thinking about refactoring our core applications into those things which can be driven by the economics of a commodity platform and those things which are going to give us a unique advantage. And we will see things I think like improved adoption of data standards. We're going to see a lower barrier to entry for new applications for new ideas. We're also going to see a lower barrier to exit. It'll be easier for us to adopt new ideas or to change or to substitute components because they really are built as part of a platform. You see this, you look at, I would say over time things that have sedimented into AWS. It's been a remarkable story of starting with things that were basically resting their faces on a POSIX file system and turn all of a sudden into a schema-less database by sedimenting well-defined open source projects. We would like to see some of the same thing happen where some of the core things we have to go do. Entity registration, assay data capture, data management, they should be part of the platform because it's really hard to register an entity better than your competitor. What you do with it, how you describe what you're registering, how you capture intellectual property, how it drives your next step of invention, completely bespoke, completely highly competitive. I'm going to keep that. But the underlying mechanics of it to me, it's file system stuff, it's database stuff. We should leverage the economics of our industry and again, leverage it as technology's ingredient. It's not the top level brand, chemistry and biology are the top level brand. Technology's ingredient brand, we should really use the best ingredients we can. When you're hearing this conversation so related to life sciences, medical, biopharma research, what are the best practices that have emerged in terms of the way life sciences approaches its platform and how it can be applied to other industries? What we've seen through the early collaboration from with Merck and with Accenture is that bringing together these items in a secure environment, a multi-tenant environment, managed by Accenture, run by AWS, we can put those tools in the hands of the researchers. We can provide them with workflow, data analytics capabilities, reporting capabilities to cover the areas that Hal is talking about so that they can elevate the work that they are doing. Over time, we expect to bring in more components. The application, the platform will become more feature rich as we add additional third parties and that's a key element in life sciences that the science itself, while it may take place in-house, it's a considerable collaboration across a number of research institutes both within the pharma and the biotech community and so having this infrastructure in place where those companies and the researchers can come together in a secure manner, we're very proud to be supporting of that. So Joe, we started this conversation with you describing the state of medical research today. Can you describe what you think it will be in 10 years from now as more of pharmaceutical companies adopt this platform approach and we're talking about the Merck's of the world but then also those hungry startups that are also... Sure, I think we're starting to see that transition actually happen now and I think it's a recognition and you start to hear it as you hear some of the pharmaceutical CEOs talking about their business and the transformation. They've always talked about the science, they've always talked about the research. Now they're talking about data and informatics and they're realizing being a pharmaceutical company is not just about the science, it's about the data and you have to be as good and as efficient on the informatics and the IT side as you are on the science side and that's a transition that we're going through right now and I think in 10 years we all hope we should be is leveraging modern computing architectures, existing platform technology to let the organizations focus on what's really important and that's the science and the data they generate for the benefit potentially of saving patients' lives in the future. So not only focusing on their core competencies but then also that means that drug discovery will be quicker, that failure rates will go down. I mean, is that... Even a 10 or 20% improvement in failure rates would be incredibly dramatic to the industry. And could save millions of lives and improve lives when that comes. Great, well thank you both. Thank you all so much for coming on theCUBE. It's been a really fun and interesting conversation. Thank you, Rebecca. Thank you. I'm Rebecca Knight. We will have more of the AWS Executive Summit and theCUBE's live coverage coming up in just a little bit.


In our daily life, this term called work is very loosely defined. For example, me recording this video right now, I could say I am working. But my brother could look at me and say, hey, no, he's just playing on his computer. He's not working at all. See what I mean? Loosely defined, hard to agree whether somebody's working or not. But in physics, we want precise definitions. So in this video, we'll see how do we define work in physics. So according to physics, work done on an object equals the force on an object multiplied by the displacement of that object. So this immediately means that if you want to do work, then one, you need to push on it, push or pull on it because you need to provide a force. And while pushing or pulling on it, you have to make it move. That's the condition to do work in physics. So you have to push on an object because if you don't push or pull, the force will be zero, work will be zero. And while pushing, you have to make it move because if you don't make it move, there will be no displacement and again, work will be zero. So let's quickly look at some examples to make more sense of this. Imagine somebody is pushing a grocery cart on grass apparently. Do you think that person is doing work on that cart? Well, let's see. Since she's pushing on that cart, she's putting a force on it. And notice while pushing it, she is making that cart move. And so she's putting a force and she's displacing the cart. Therefore, she's doing work on that cart. On the other hand, what if there's a person who's trying to push on a wall? Do you think he's doing work? Well, let's see. Again, since he's pushing on that wall, he's putting a force on it. But that wall, it's not moving anywhere. The wall is just staying there. So he's not making that wall move. So he's putting a force, but he's not making it move. So he does not do any work over here. Now he might say, hey, no, I got so tired by pushing that wall for three hours. It doesn't matter. He didn't make it move. He didn't displace it. And therefore, no work was being done. All right, let's take another one. Let's go to outer space where there is no gravity, no friction so that we can keep things simple. Imagine we have an astronaut with a ball in his hand. Say he throws that ball. Do you think he did work? Think about this for a while. All right, let's look at it. When the astronaut throws the ball, he's clearly pushing on that ball, right? To make that throw. And while he's pushing on that ball, notice he is displacing that ball. He's making it move while pushing. And therefore, he put force and he did displacement and therefore he did work on that ball. What happens once the ball gets thrown? Do you think now he's doing work on that ball? Think about this. What do you think? Well, if I get that back, once that ball is released, notice he's no longer pushing it. So yeah, the ball is moving. The ball is moving. The ball is being displaced. But now nobody's pushing on it, right? And so now no longer work is being done on that ball because there is no force acting on that ball. Remember, we have to push it and while pushing, make it move. So the astronaut only did work when that ball was in his hand. The moment the ball started moving away from his hand, no longer work is being done by that astronaut. So this is fun, right? Let's do more examples. This time imagine a man who's just holding a barbell like this and just standing there. Do you think he's doing work? Well, let's see. Is he putting a force on that barbell? Yes, he is. He must be pushing up on it, right? Otherwise, due to its own weight, the barbell would have fallen down. So he's balancing the weight of that barbell by pushing up on it. So he's putting a force on it. But he's just holding it over there. So do you think he's doing any work? I'm pretty sure you can now answer this. No. He's not doing any work because he's not making that barbell move. Now, of course, he might say that just standing like that, he's getting very tired. He starts sweating profusely and he's getting super tired. But just because you're getting tired doesn't mean you're doing work in physics. And that's important, okay? So yeah, he's not doing any work because he's not displacing that barbell. On the other hand, now imagine if he starts moving that barbell up. Now he did work because now he pushed it while pushing, he displaced it. Okay, one last example. Now let's say we take that same barbell and we just drop it. Now do you think there was work being done on that barbell when it was falling down? Think about this. All right? At first, we might say, no, there's nobody pushing on it. So clearly nobody's doing work. But remember, to do work, you just need a force. People don't have to push on it. Any force will do. And you might know there is force of gravity pulling down on it. And that's why it's falling in the first place, right? So gravity is pulling down on it. And as it's being pulled down, notice it is displaced. It's falling, so it's moving. And therefore, work was done on that barbell. It was not done by people in this example, but it was done by gravity. Any force can do work as long as it can displace that object. It doesn't have to be living things. Okay, now that we know when work is being done in physics, let's go ahead and calculate working for a particular example. So let's say this lady pushes the grocery cart with a force of 30 Newtons and displaces it by two meters. S is the letter that we use for displacement. What is the work that she does on that grocery cart? Can you try and answer this question? Okay, work done is force times the displacement, right? So in our case, the work done will equal to force, which is 30 Newtons times the displacement, which is two meters. So that gives us 30 times 2 is 60. And now let's look at the units of this. The units become Newton into meter. So the units of work done becomes Newton meters. Now, because work is something that we'll be using in physics over and over again, we decided not to write Newton meter over and over again. So we gave Newton meter a name. We call Newton meter a jewel given by capital J. So capital J stands for a jewel. It's named after a scientist. And so the unit of work done is also jewels. So over here we can say she did 60 jewels of work on that shopping cart. Now before we wrap up, one question you might have is what is the meaning of Newton meter? What does it say? Or why do we even define work as force into displacement? Where does it all come from? Well, we can only answer this in the future videos once we start introducing energy and we start connecting work and energy and then it'll all start to make sense. But as of now, in this video, what did we learn? We learned that in physics, work is force times displacement, which means that to do work, you need to push on something or pull on it. And while pushing or pulling, you have to make it move. We also saw its units turns out to be Newton meter and Newton meter is often called jewel. So Newton meter or jewel is the standard unit of work.