Your family theater presents John Charles Thomas and Esther Williams. In cooperation with Family Theater Incorporated brings you Man with a Plow, starring John Charles Thomas. To introduce the drama, your hostess, Miss Esther Williams. Thank you, Jean. Tonight we're happy to have an old friend of Family Theater back with us again. John Charles Thomas. In a play written for us by Carl Neymorris. Mr. Thomas' role, perhaps I'd better tell you something about our story for this week first. If you haven't heard of Jackson County, and if you've never heard of Bear Creek, you still may have heard of Noah Stevens.  And on this golden afternoon at the end of Indian summer, with the hills already beginning to turn blue and cool, you can just barely make out a hulk of a man following two black mares. His voice is raised in song. This is Noah Stevens. And the last doper, Sadie. You're the luckiest, you're the laziest mare I got on the whole farm. Get up, get up there. And don't think I don't know what you're thinking about either. Yes, sir.  You're only a five-year-old out to greet us. Aren't you a long one? But all you'll get in Bear Creek this late is crawdads and carp. Can I ride in your plow, grandfather? I don't know about that, Tim. If you slipped off the beam, I'd be likely to plow you under. Oh, no, you wouldn't. Ah, you'd be surprised how many young sprouts get plowed under every year. Tell you what, though, you can ride a striped bertha if you've a mind to. Okay. All right, then. I'll swing you up. Up you go. Oh, boy, swell. Shall I drive? Oh, I'm afraid we'd plow a mighty crooked furrow if we did that. Nope, you just ride along and I'll handle the lines. Here we go. Come on, Bertha. Sadie. Come on, Sadie. Two more furrows and we'll head for the barn. I heard you singing. Clear down at your creed. Was I? I wouldn't be surprised. My mother says you could have been a real singer on the stage if you'd wanted to be. You don't tell me. Why didn't you be a singer on the stage, grandfather? Well, then I couldn't have had the Bear Creek farm. You couldn't? Well, that isn't likely. Then I couldn't have had four sons and two daughters. Not to mention seven grandchildren. Can't singers on the stage have children? Oh, can't they? Yes, I suppose they can't, Timothy John only. Mostly they don't seem to get around to it. Mom says you named them out of the Bible. All six of them. Matthew, Mark, Luke and John for the boys. Ruth and Naomi for the girls.  He's sitting on the fence waiting for us. Chew it on a wheat straw, no doubt. His horses look awful scrawny, don't they? Poor critters. So does his barn, Lucy. Improvident. What's that mean? Well, never mind for now. Good afternoon, Jeff. Howdy, Mr. Steven. Woo-hoo, city. Woo-hoo-da. Want to see me, Jeff? I got my spring wagon stuck in the mud hole. Oh, there, Timothy John. Come to the hub, cabs. Well, let's get over the fence and have a look. I ain't tongue or don't they fix his county road, Mr. Stevens. Look at it. Whole countryside dry as dust this late in autumn and there's this piece of road wet as a swamp. Well, there's an underground spring along here. Most farmers take the cut off around this stretch of road. It ain't right. County ought to do something about it. Third time this season you've been stuck in this mud hole. Show me that plank out of your wagon. Yeah. Team on the hand of my horses. Don't need any extra horses. You've only got a spring wagon here. 1,500 pounds of wagon here. Timothy John. Yes, sir. You want you and me both to get skinned alive? Now you keep back out of this mud hole.  You gonna lift that left hind wheel out of the muck? When I say, when I say go, you give those critters the whip. You ready?    All right, Mr. Stevens, keep with my own eyes. Yeah, that's what's known as putting your shoulder to the wheel. You lifted that left axle up like it was a sack of shavings. I sure do thank you. And I'll bet you'll never see 60 again. What's that got to do with it? Oh, I only meant... Get in your wagon and go around by the other road next time. Sure, sure. There's no offence, Mr. Stevens. Hmm. Come on, Timothy John. Do the same for you sometime, Mr. Stevens. Here. I'll lift you over the fence. Oh, you sure are strong, Grandfather. I'll bet you could put your hand on the top fence rail and jump right over it. I probably can. Let's see. You did it!  Mad? For Mr. Turnbull saying how old you were. That's a terrible weakness, Timothy John. A bad temper is a terrible weakness, and it's been following at my heels and nagging me as long as I can remember. But you're strong, Grandfather. Well, that's worse. Physical strength and an uneven temper is a wicked combination. That's what bullies are made of.  Oh, I pray every night I'm not, Timothy John. Come on, Bertha. I say did. Last furrow for the day. Headin' for the barn.   Well, I'll tell you, Tim, I eat all my spinach when it's put before me. Oh, Grandfather. That's right, Timothy. Every smidgen of it. Come on, let's sing that cowboy song I taught you. Your milk supply, old girl. You finished with Letty already, John? Gave down her milk like a leaky force. Honey, here's mad at something. You have to take every drop away from her. She isn't giving a thing. Well, you studied psychology in college, Ruth. Why don't you talk her out of it? Easy, girl. Easy. Well, I finished my string. I'd better start in on Dad's. Well, it looks like he intends to plow until bedtime. Here he comes. Doesn't he ever get tired? Listen to me. You're the milk maid tonight, Ruth. Uh-huh. Tonight's Naomi's turn to help mother in the kitchen. You're late, boss. You finished your string already, John? Yep. Just got started on yours. Well, we'll be through here in a cat jump. Steady, Louisa. Steady there, girl. Well, I'm glad to be through with you, Brad. There. What's the matter with Brownie? Oh, she's mad at something. How much did she give tonight? About three and a half gallons, more than usual. Well, bless her heart. Let's keep her in bad temper. If it'll increase her letdown. Uh, Father, tomorrow's Sunday, and Naomi and I want to ride into Mills Grove for church with John in the car tomorrow. What for? Well... Automobile's no way to go to church. Oh, Father.  People are supposed to be quiet and reverent and thoughtful when preparing to pray. You think you can't be reverent in an automobile, Dad? No. Oh, Dad. Are you forbidding Naomi and me to go with John? You and mother always just barely arrive for the 11 o'clock service, and after all, there are young people's activities before. And besides, there's a certain young man. John. Why you blasted good-for-nothing beef steak? What happened to you, Dad? Louisa kicked over the bucket. That's what happened.  But Louisa never kicks. What did you do to her, Father? Oh, I got just what I deserved. Lost my temper. I got Zacon found it upset about you and Naomi tearing around in that automobile on Sunday. Oh, I'm sorry, Louisa. I'm awful sorry. But, Dad, you own an automobile and you drive it. Not on Sunday. However, I know as well as you do there's no harm in driving a car on Sunday. No harm in the act, I mean, but the automobile's an instrument of speed. Speed allows you no time to think. And if you don't think, how can a man meditate on his shortcomings and figure how to overcome them? How can a man commune with God if he doesn't think?  It's not enough. Oh, that's all, Melinda. Easy, girl. Easy. Well, Anne, I'll did herself tonight. Look what I got. Uh, look, John, why don't you go start the separating? I'll help Father with the last of his strings. All right. I'll pour my milk in the can and get started. There's only the bald face and pinky left. Listen to Dad. Yeah. Oh, Ruth. Yes, Father?  I know you are in my heart. So, if you want to go to church tomorrow on the back of a cyclone, why, you go right ahead and do it. Thought I didn't hear it go off this morning. An alarm clock in this house about as much as a chicken needs two heads. Your father has always insisted on an alarm clock. I think the coffee's done, Mom. Oh, do you have the peaches sliced? Uh-huh. Well, as soon as you see John beginning to let the cows out of the barn and to pasture put the biscuits in. Oh, boy, farm life. What? You don't like it? Oh, in some ways it's wonderful. But, Mom, don't you think Ruth and I are too old to have to milk cows and do farm chores? Honest to goodness, we're the only girls in the whole county. That doesn't seem to have hurt you. Too pretty a girl. But I'm in my last year in high school and Ruth's home from college. Your father thinks... Dad should have been a bearded patriarch back in the Bible days. Naomi. Well, he should. Ruth and Naomi, Matthew, Mark, Luke and John. Golly, Mom, are we living today or back in the Old Testament? Your father is very highly regarded in this modern world. Oh, sure, sure. He's the justice of the peace. He's a member of the school board. He's on the county planning commission. Do you know why that is? I think I do. Sure. Because he has the best Guernsey Bull in the county, an old war-eye, the best percher on stallion. And all the other farmers want to breed their stock.  The people of this community look to your father because he's a fine, strong, dependable man. He has ideals and he lives by them. He wants his whole family to have the same reputation. Well, I don't blame Luke for pulling up and going into town. He, for one, got away. Oh, there go the cows. Put the biscuits in. Well, anyway, Ruth and I get to ride in a mill's grove with John in the car. Let's wash up the kitchen utensils while we're waiting. We'll be busy with the dishes and changing the beds and sweeping up after breakfast. We won't have much help from Ruth. Well, I know one thing. I'll milk cows for my father, but if my husband ever mentions cows to me, I'll divorce him quicker and you can say scat. What's that? Oh, Noah, I didn't hear you come in. I'd better get the bacon and eggs in the fire. Just a minute, Naomi. Yes? Did I hear you mention divorce? Uh, never mind now, Noah. Naomi was just talking to hear herself talk.  But, Father... Listen to me, child. I'm not trying to force an idea on you. There's reason behind my feeling. Will you listen to me? Of course, Father. Divorce is the evil in our civilization which has fasted and come to a head. It's all things negative in our life. It's not a laughing matter. It's not amusing. And it's not a condition to be taken lightly. Divorce is the death of family life. The word itself is evil in all its connotations. If it is all this, do you wonder, I insist, and it doesn't belong in this loving household? I think Naomi understands you, Noah. Do you, Naomi? Yes, Father. Thanks for listening. Well, Ellen, looks like you and I are alone in going to church behind the horses this morning. We'll take the light rig and give our high step and ruby a little exercise. Now, hasn't this been a nice trip into the village, mother? Very pleasant. Why anyone wants to burn up the road in a car? Now, Noah... We've heard... we've heard meadowlark sing. We've inhaled the lomy smell of new turned earth. We've had time to cast our eyes about and enjoy the beauties of the countryside. I'll go into church this morning feeling one with my environment. One with my maker. The automobile? Whoever heard a meadowlark sing from a car. Or if you do, it sounds as though the notes were being torn from the poor bird's throat by pure physical violence. Aren't you going to turn here? We've got a few minutes before church time. I'd like to drive through the village square and pass the old schoolhouse. The janitor says the lawn is dying. I want to see for myself. Noah... Well? Did it ever occur to you that you might be expecting too much farm work from Ruth and Naomi? Fiddlesticks. Especially milking night morning. They're grown up young ladies. And fully capable of taking their share in the day's work. But young women of today... Are spoiled. Headstrong. Given to heedlessness, vanity, mockish romanticism with no sense of their responsibilities to themselves, their community, or to civilization. My daughters are going to know that satisfaction in this life and contentment in their spirit can come only by good work and hard work and the sense of knowing how to do and doing it. Of course, Noah. Hello. What's going on in the village square? Why, there seems to be a crowd congregated. Easy, girl. Easy. Mostly men. Why aren't they in church? We drive by. Noah, isn't that a man on a platform or something? You worry about all the land and gentry who've grown back off your labor and my labor and the good things which come out of the earth and which belong to you and me just as much as they belong to him. What this country needs is a cleanin' out, a turnin' over or a lusnery way takin'. Why should the rich landowner live with his well-fed wife and his well-fed children? Agitator. Hold these lines, Alan. Noah, you stay in this bungalow. Take these lines. Noah, Stephen, you come right back here and get in this bungalow. While you and I and our wives and our children eat the crumbs from his table and keep our noses to his grindstone, there are other ways of life that you folks don't know anything about. Other countries are takin' up with them. Other people know about them. A kind of life where they ain't anybody got any more than anybody else. Everybody's got exactly the same thing. All right, you are, my friend. Everyone has exactly the same thing. And that's precisely nothing. Hello, Jeff. Oh, how do you, Mr. Stephen? Who is this man? One of the landed plutocrats. I'll bet my last dollar on it. Have you got a dollar? If you have, I venture it came from foreign sources. There he is, fellow citizens. There, right before your eyes, stands one of the very people I've been talkin' about. Rich, hard, mean, tightfisted. I'll tell you what I'll do. You say I'm hard and tightfisted.  Well, all you've got to do is to come out to my farm tomorrow morning and we'll start to dig my potato crop. We'll start together and work side by side. And if you dig half the potatoes I dig tomorrow, I'll give you half of my crop. I tell you, my fellow citizens, when the new order comes into being... If you dig a third as many potatoes, I'll still give you half my crop. I've been heckled by plutocrats the length and breadth of this land. If you dig a fourth as many potatoes, I'll still give you half my crop. This is the country of tyranny. This is a land of riches for the few and starvation for the many. My country is on the... Sweet land of the... Stand aside. Out of my way. You let me alone.  Throw a rare old spike at me, will you? Help. Stop it. Now, stand on your feet and face me like a man. That spike didn't miss you two inches, Mr. Stevens. It busted the glass and the hot glass. Now, this is the land of the oppressed, is it? So liberty and freedom and the good things of life are kept away from the people by people like me, are they? We'll get you, Mr. Just don't you worry. We'll get you. You people are all friends and neighbors of mine. You've known me all my life. I've known you, good folks, honest citizens, friendly. I help you, you help me. My wife has sat with your wives many and many a time and invited a woman's hand to hang on to. Your children and my children have eaten the same food, worked in the same fields, learned out of the same history book and been licked for the same mischief. Why are you listening to this fellow? What have you got in common with this diseased mind? Now you look at him.  Look at him. Look at his hands. Puffy, white. He's never done an honest day's work in his life. Listen to the peace, Noah. Give him 60 days and send him up to the county road gang. They'll put blisters on his hands. I am not answering my questions. All of you ought to be in church. Why are you listening to this man with the shifty eyes, the crooked tongue? I'll tell you why you're fascinated. You stand around listening to his hunchbacked ideas, his twisted evil words in the same way you'd go to a sideshow and look at a two-headed calf or a bearded lady. Believe me, it's no laughing matter. This man is a sideshow freak. I know we're not through with you yet. Noah, that's enough. That's your wife, Mr. Stevens. You hear him, Noah. Don't carry things too far. One more lesson, mother. We'll still make church in time for the collection plate. Now then, my man, get back up on your soapbox and sing. I'll be hanged if I will. You will if I have to shake the teeth out of your head. Stop, stop. You're choking me. Stand up there and sing, America. I can't even swallow it. My country is of thee. Although I don't know why it should be, you don't deserve her. Come on, sing. I can't. Want some more, huh? My country is of... Louder! Sweet land of... Liberty! Liberty, Liberty, Liberty! Sweet land of liberty. And don't you ever forget it, my friend. Everybody sing. My country is of thee. Sweet land of... Not for church. Not too late. Go red and perspire.  I'll cool off. Here, look at your tie. Around under your ear. Now, mother, don't fuss.  He said they'd come back and do you an injury. Take my arm. We're going down the aisle to our pew. He threatened you, Noah. A feisty lapdog snapping at destiny.  Yes, Noah. Thank you, John Charles Thomas, for your wonderful portrayal of a great character, Noah Stevens. You know, as I listened to the story of the man with a plow, I thought of something. This country was built by men like Noah Stevens, men of integrity and principle who believed in a code and were not afraid to live by it. Men who believed in God and were not ashamed to say so. Strong, uncompromising men who nevertheless could be gentle and understanding and charitable. There aren't many Noah Stevens around anymore, and I think we're worse off for it. But there are men who still succeed in being good citizens, good neighbors, good husbands, and good fathers. And in every one of them, there's something of Noah Stevens. They understand, for instance, that it's a privilege to bring children into the world and that raising them rightly is a sacred trust. They realize that children must learn about God and about His laws and about love for His fellow men. They know that being a good father or a good mother is a big job, and only the strong can do it well. Only those who believe in God and pray to Him daily for the help they need. That's why Family Theater extends an invitation to you each week and with a guarantee. The invitation? Begin the practice of prayer, family prayer, in your home today. The guarantee, the family that prays together stays together.  Tonight's Family Theater has brought to you John Charles Thomas in The Man with the Plough with Esther Williams as your hostess. Tonight's play was written and directed for Family Theater by Carlton Morse with music by Harry Zimmerman and was supervised by Jaime Delvair. Heard in our supporting cast were Jeanette Nolan, Lorette Philbrand, Peggy Weber, Billy Eidelsen, Johnny McGovern, Russell Thorsen, and Earl Lee. Next week, our Family Theater star will be Jean Cagney and your host will be Lloyd Nolan. This series of Family Theater broadcasts is made possible by the thousands of you who felt the need for this type of program and by the mutual network which has responded to this need. This is Jean Baker inviting you to join us next week at the same time when Jean Cagney and Lloyd Nolan will star on Family Theater. 8.30 every Thursday. This is the network for the Memorial Day Indianapolis Race, the Mutual Broadcasting System.


Simon says most of us know and love quick look, where you press the space bar in the finder, quick look in the finder, where you highlight a file, you press the space bar, and it shows you some quick look at the file. If it's text, it shows you the contents, if it's image, it shows you the image. And then most of us also know, but this might be a quick tip to some that you can use the arrow key, arrow keys up and down to move to other files and it will just move the quick look around to other files, which is great. If you've got four images that you're trying to figure out which one, you quick look one of them. If it's not it, drive yourself around with the arrow keys and it finds it there. And then when you're done, you hit the space bar again, quick look goes away. So all of that was the setup from Simon, but really there's like four quick tips baked in to the setup.  So if you know you just want to truly quick quick, it's like the quick quick look, right? Because instead of it leaving quick look on the screen, if you hold the space bar down, it's only up on the screen for as long as you hold it down.


Good day fellow investors. Ray Dalio recently came out with an interview for CNBC and then also at the Greenwich Investors Conference discussing the risk and reward of this stock market. However, he doesn't go into detail there and I really want to explain what he is saying, but by covering the following topics really in depth. Ray Dalio's track record, who the hell is Ray Dalio and why should we keep him in mind when thinking about investing, risk and reward when it comes to investing, interest rates, the stock market is in the ninth inning, what should an investor do? So let's start with Ray Dalio's track record to see whether we should listen to him or not. I made a comment also on Jeremy's channel, who started this and who led me to the conference there, how investors are not thinking that much about risk and he is asking me what about his big underperformance over the past six years, just bad luck or bad strategy. Let's see, investing is about risk and reward and investors should first focus on risk, later on reward. However, if you look at the SAP 500 over the last 10 years, it more than tripled and nobody is even thinking about risk because when you see this one, there is practically no risk. It is a straight line up, everything goes up and in the environment we have been living, everything went up because interest rates went down and were at zero for a very, very long time. If you look at Dalio's performance first, tip ranks is a shitty performance track recorder, so forget about that. Nevertheless, let's even assume this is correct, Ray Dalio 47% over the last six years, the SAP 500 108%. This is one, but let me go a little bit back and add a little bit more of cyclicality to this. If we look at Ray Dalio's pure alpha performance, look at this annual returns, annualized returns 16% since 1991 till 2012, then add the six years at 56% and we get to 11%, which is in line with the SAP 500. However, over the past 30 years, the SAP 500 went just up, everything was positive, it was a positive economic environment for stocks while the pure alpha strategy is designed to perform well in all four economic environments. SAP 500, it goes up and down and we haven't yet seen the downturn that will come after this bull market. However, when that happens, the alpha portfolio from Bridgewater will stay at least flat or even increase. So that is where, give it a cycle and then you see why Ray Dalio is managing 180 billion dollars because he is protecting those people's money and giving a return to it. So the risk, he firstly focuses on risk and then again, risk and performing well in all four environments that nobody knows what will happen. So the old weather is designed to perform well in each of these four environments and over the last 45 years, we have had one with growth in economy, growth in expectations, everything good for stocks and interest rates going down and the old weather portfolio performed equally to the SAP 500. However, if we have one of the environments we have had in the past like 15 years of stocks going nowhere, 40 years of stocks going nowhere, then you will see how the old weather portfolio outperforms. The 15 years there, the last 15 years where stocks went nowhere, Ray Dalio made 16% annualized. So that's the big difference. So don't take, when you measure performance, please don't take one bull market that was rigged with lower interest rates. As Ray Dalio says now in the conference, he says that most of the investing environment is long equities and only in the next bear market we will see who is swimming naked to use Buffett's analogy. So only in the next bear market we will see who is taking too much risk and who is protecting himself against the risks there that are always there. The key is just whether the risks materialize sooner or later. So that's important. Give it a cycle when measuring performance. Now when it comes to the current stock market risk and reward, as I said, and I will repeat it again, investing is about risk and reward and investors should focus on risk and only later on reward. First, don't lose money. Second rule, don't lose money. Third rule, look at the first two rules as with Buffett's say. In this environment, everybody thinks, okay, we are taking 10 years, five years historically, everything was well and it will continue to go so. You should be at least older than 45 to comprehend what was going on in 2002-2003-2008-2009. Most of investors are seeing only this fear of missing out, stocks will go up, Trump is pushing stocks higher, fiscal stimulus, lower taxes on corporate interest rates, everything is long equities, even the economy is long equities. As Ray Dalio would say, the world is leveraged long, the bear market will be the separator between the winners and the losers. When you put all that into the short term debt, long term debt cycle and productivity, we are in the eighth inning of the short term debt cycle, tax stimulation, tightening, assets are fully priced. What does Ray Lio mean when he says assets are fully priced? It means that the upside is limited, the downside is huge. And that's something we have to explain now when we talk about interest rates, because it's all relative and it's all priced into the curve. I'll explain that in a moment. So how strong is the economy? The Fed is expected to increase raise, they expected three times in 2019, another time in December. So interest rates, the two-year treasury is close to 3%. Now, if the Fed raises another one percentage point over the next 14 months, we are at 4%. And then you have a problem, because 4% no risk from the government is much more attractive than a 2% dividend yield from stocks. So if the dividend yield from stocks expected goes to 3%, that's a 50% decline in stocks. If there is a recession, if earnings fall, that's an even bigger decline in stocks. So people should think about that. For example, the current earnings yield on the SAP 500 is 4.5%. That's just 1.5% above the two five-year treasuries. If the two five-year treasuries go to 4%, you should expect a risk premium on stocks of at least 3%. Then we are at an earnings yield of 7%, keeping earnings equal, and then you are already 40%, 40% down, and that would hit the economy, hit earnings, and then you can easily go 60%, 70% down, which is the risk of the market. Further, there is a big discrepancy into the supply and demand for government debt. If government debt, if there is a discrepancy in the demand and supply, interest rates have to go higher and the US government has to borrow more and more and more to refinance its own debt, it has to borrow just to pay the interest rates, which is usually called a pyramid scheme or a Ponzi scheme. So that's a very, very big issue that will come in the next decade, and then you might see interest rates go even higher and the Fed will not be able to do anything to prevent it, because the government will need to fuel those huge, huge deficits. There are different expectations on the budget, what the president assumes, and what are the real expectations. So this is all discounted in the curve. The curve is not flat yet, but add one percentage point onto that, and then asset prices will be pressured to go lower, lower and lower. So what should an investor do? See about the risk and reward related to your personal goals, personal finance goals. See about what can happen to your stocks and how would that affect your life. That's it. If your investments are separated from your lifestyle, then simply wait, buy around the world, buy as those small bubbles, as Ray Dalio says, we are not in a big bubble, we are in many, many small bubbles, as those small bubbles around the world pop by those when they are cheap and get significantly better investment returns with much less risk. If you want to build an all-weather portfolio, that's a lot of work, but that's also something that might work. And in the previous video about Dalio, we said how he suggests between 8 and 10% of a portfolio exposure, he probably means risk exposure to gold. So thank you for watching. If you like this first risk, then reward approach to investing, please subscribe to this channel, because that's what we do here.


I'm here today to talk about, to answer the question, if crowd sourcing of data can actually make the world a better place, planet Earth better. This is something that I'm truly passionate about and I hope some of you in the audience are too. I know for sure that's one of the previous speakers, Al Gore, he definitely is. So to give a little bit of background on the company that I'm currently running and why this makes sense for my presentation today. The FishBrain is the platform for the world's by far biggest hobby, sport fishing. Globally, half a billion people fish. This is more than play golf and tennis combined. It's also a massive industry. In the US alone, it's a $48 billion industry, which is roughly three times the global music industry. And FishBrain actually almost got started here on stage at Slush because a couple of years ago we were pitching here and won the pitching competition, only a couple of months after we started the company. So I'm very happy to be back here on stage again. Now we have four and a half million users globally, three and a half million catches. Can you imagine how much fish that is? But our mission is connecting anglers to make fishing dreams come true today and tomorrow. And it's the last part of our mission statement, today and tomorrow. This speech is all about, this talk is all about, because that's about conservation. This is about sustainable fishing. We want to make sure that the fantastic sport of sport fishing is not only possible today but also for the future generations to come. So back to the topic. Why does data matter? Why is this important at all? I can tell you, data is very, very important because the researchers, they build their models and they're making predictions, but they need the data to see if the models are right, if they don't have enough data or if the error is or if there's wrong data, then the predictions will be wrong because these predictions are actually used by the decision makers when they set the rules and regulations. And you can see a couple of the graphs here are on the global warming. And what if those models were wrong?  But that's a discussion for a separate talk. I want to go through two different ways of collecting data today. The first way is this is the NOAA way. This is the National Oceanographic and Atmospheric Agency. They oversee fishing, commercial and recreational in the States. This is the form you actually have to fill in after you caught some fish. Actually, you need to figure out which form to fill in to begin with, because they have 40-something on the webpage. And they realize this doesn't work. So today, they're actually sending people to the shores, to the docks, to fill in the survey for you, which takes roughly 16 minutes. This doesn't sound very scalable to me. This is 2017 right. So let's take a look at another way. This is the fish brainway. So first of all, all anglers, they take a picture of the catch because they want to brag about the fish. Using machine learning, we can automatically detect the species. You can see in the picture here, it's not a very good picture, but we can see it with the 99% accuracy that this is a northern pike. Then the user enters the weight or the length of the fish. This we will also be able to automate when we get the depth information from the mobile cameras. Then, of course, we get the position automatically, time of the day automatically. Same with the weather. We get a ton of different weather information. High level, like it was it sunny, it was it rainy, all the way into the nitty-gritty details like air pressure, water temperature, wind speed, wind direction, tide, moon phase current, you name it. So a ton of data. And then, so the entire process takes less than 60 seconds, not 60 minutes, 60 seconds, which makes all the difference because if you ever fished, you know that you're quite busy when you try to land your dream catch. You don't want to lose your dream catch, so that process has to be dead simple. Then after you've posted your catch, the user has posted his catch. It goes out to our community and they get the social encouragement they deserve, rightfully deserve, for landing such a great catch. And this actually encouraged them to log more catches. So this is another way of doing it. I can tell, what's the difference between the two approaches? The first method, the NOAA way, they collect data points, catches in the thousands every year. Where's our method? We collect data in the millions. And this makes an enormous difference when it comes to the actual predictions you can do based on this data. The source of use difference in cost, because the first one is very expensive. You have to send people to the shores to the docks, cost millions of dollars. Ours is free because it's done by the users, our users. So let me give you a couple of example how the data that's being collected on Frisbee is actually being used. So what does this odd-looking fish has to do with making the planet better? If you don't recognize it, this is a lionfish. And it's a very popular species to have in an aquarium. And that's where the problem begins. Because a lot of people, after a while, they get pretty tired of this aquarium. And then they don't know what to do with the fish. They don't want to kill it. So they think it's a brilliant idea to take the fish and actually throw it back in the water closer where they live. I can tell you, it's a terrible idea, especially when lionfish is released in Florida. Because most of the time, it doesn't really matter because the water is too cold or they're predator fish.  So then it doesn't matter. But that's not the case with lionfish in Florida because it's the perfect temperature for lionfish in Florida. And there's no predator fish going after them. And the issue is that lionfish is a carnivore. And it feeds on small and native species, like important species, like grouper and snapper, almost making these species go extinct. So it's a massive problem. So how do we help out here? So we work with the Florida Wildlife Commission. We have a ton of users already on fish bait in Florida. So we implemented this list in Fish bait. So when they log a species that we automatically identify is an invasive species, then the recommendation is not to throw it back in the water again, but actually eliminate the fish. And then also, we share this data with the Florida Wildlife Commission. So they can actually see how these invasive species, how they spread out in Florida. And they can actually take measures based on the data. They've never been able to do that before. Give you another example. This is what we do on the nationwide level in the states with US Fish and Wildlife Service. And this was big news when announced. It made it into 147 publications, including this one is from Fortune. And here, similar setup, but this is around endangered species. And fortunately, there are many of them. So we implemented this list in Fish bait. When a user logs a catch that's an endangered species, you can see some of them on the right-hand side. The list is unfortunately longer than this. We can inform the user that please do not kill this fish. Practice catch and release. Let the fish go back in the water again. Then we can inform the user this is the best way of doing it to increase the survival rate of these species. And this is working out. And then we, of course, share the data with US Fish and Wildlife Service so they can much better than before track the health of these different species. And if the population goes down, they can actually set stricter rules and regulation based on all the data that we are collecting. Before I want to give you two other examples that are not from FishBrain on how the crowdsourcing of data can make the planet better. One is from Waze. This is an app for crowdsourcing traffic information and give you recommended routes based on that. It's very, very popular used by millions of users. I'm being one of them. And this is not only saving the users a lot of time, but also cut on the CO2 emissions. And this is also an example of how it can be good business to crowdsource data because Waze got acquired by Google for $1 billion a couple of years ago. The second example here is an app called Strava, which is an app for cyclists. So cyclists, when they go out biking, they store their bike rides on Strava. So how can this data be used? Actually, in a very, very smart way, because the city planners today, they use this information when planning new bike lanes so that biking gets safer, faster, so more people can take their bicycle to work. Don't have to take the car. Again, saving CO2 emissions. So two other examples. So to answer the question, my original question, can crowdsourcing of data actually make our planet better? The answer is a big yes. And the experience. We've done this now at Fish Planet for a couple of years. Our experience is that users actually love to contribute with information, especially if they see they do it for a greater cause, what they do actually contribute to making the planet better. So they love this. And I want to end this presentation with a pledge. And this pledge, which I'm very proud of announcing on stage today, is to share our fishing data for free with nonprofits working with marine conservation initiatives. And this is a big thing. And I'm very proud of this, because as you saw, this is part of our mission statement, making sure that fishing is available not just today, but also for future generations to come. So if you know anyone working with marine conservation initiatives, send them our way. Thank you. And make sure you use Fish Planet when you're fishing, because then you may actually contribute to making the world better. Thank you.


This is theCUBE, siliconangle.com, siliconangle.tv's flagship telecast. We go out to the events, extract the signal from the noise. NAB is disrupting media business and storage is one of the hot topics being discussed about among other things. I'm joined, I'm John Furrier, the founder of Siliconangle.com. I'm joined with my co-host. I'm Dave Vellante of wikibon.org and John. We have a longtime CUBE guest, the CUBE alum, Tom Joyce, who's the VP of marketing and strategy and operations for HB Storage. Tom, welcome back. Thank you. We were talking at the top of the segment here about how the media and entertainment business, it's a different animal for the storage industry, you know? I mean, it's not like your banking and your insurance and so we're going to talk about that a little bit. Well, I mean, the storage world here in the broadcast and the film business is interesting because on the front end, they got to be sexy, appealing and relevant. And like financial services, it's the same thing, but they actually have to do transactions and make money, so storage is primary. But you know, the broadcast is, their IT environments are lame. You know, that's my word, I'm saying that, but you're running tape, they're running old disks because they didn't have to, they just had to store it and get it whenever. You know, it's an interesting thing. It's an interesting experience because I think you kind of see two kinds of customers. It's almost like there's two complete camps. One is very sexy front end and really archaic storage technology in the back end. And then you have some folks that are really pushing the envelope to the extent that we have folks in this industry that are doing things, or we're doing things three years ago that we're just now starting to roll out in the financial community and call big data. You know, a lot of that technology that is hot in the general purpose IT market, DreamWorks and folks like that, we're using three, four years ago. They didn't call it that, but that's, it's really kind of- It was big data. It's always been big data. Right, exactly. It doesn't get much bigger than this, right? No, it doesn't. And you know, they push the envelope on file sizes, on performance, on expectations and on ease of use. Because you've got to build it in such a way that people that maybe are not expert in kind of classic enterprise storage can implement this stuff and use it. So from my standpoint, it's kind of a crucible for figuring out a lot of the things that we're going to do in a general purpose storage market next. So I mean, obviously we've covered HP for a long time and three parts exploding. We've documented that really well. What's the difference here? Talk about that a little bit, you know, Tom, you've got long history in the storage industry, strong background. What do you see is different in this industry and how does HP sort of go to market in this space? Well, I think, you know, as John said, there are some things that are very much like what we want to do in the rest of the industry, but there are some things that are different. You still see an awful lot of interest in modular storage. So whereas in the general purpose IT business, you'll see folks want to consolidate, consolidate, consolidate. Here, you have a lot less predictability on how you're going to grow. So you see a lot of modular. So we tend to see, you know, very sophisticated file system implementations with a whole lot of MSA storage behind it. You know, cheap blocks that just work. Now, we're starting to see some of those folks say, look, I've got 50 of these, I want to consolidate it down to one three part and things like that. But you tend to see approaches that are a little different because of the lack of predictability that they've got in their business. The other thing you see is, you know, we've had a long history of tape here and we're seeing tape grow in this business in a way that it's, you know, it's not growing in other parts of the market just because of the sheer cost of keeping everything. So I think in a prior segment, you were talking about solid state disc. That's obviously an area that we're, we're investing a ton of money. It is the wave of the future and kind of every industry we talk about. But in this industry, you see kind of combinations of a lot of solid state on the front end and a lot of tape on the back end. And so they're trying to get a mix of cost and capacity and performance. That is, you know, we might see that show up in some of the enterprise stuff or the cloud stuff a couple of years from now where, hey, I'm not going to have maybe as much spinning disc and a lot of flash and a lot of solid state. And maybe I'm going to have a lot of really, really cheap back end storage. And you talk about file systems and tape. Two things that drag along a lot of processes with them that have been around for a long time and people just don't want to rip and replace those. Do they? Well, you know, I think that's the other key thing is if you think about this industry, they have processes or as they call them workflows for whether it's file editing or play out. And you know, the tricky part is if you're going to do this properly and you do it at the scale that we're trying to do it at, you can't go change their process. You can't go change their workflow. We've got to adapt our products to their workflow and learn how to behave in their world. So how about cloud? I mean, the enterprise is pretty clear. You know, everybody's trying to catch up to cloud service providers, be more Amazon-like, swipe the credit card sort of thing. And so your answer, the industry's answer, okay, private cloud, we're going to help you get there. And there's been a lot of success stories there. What about cloud and media and entertainment? What's the angle there? You know, I think it is still emerging. There are places where we're seeing an awful lot of interest. You know, the kinds of clouds that, and again, I'm not deeply expert in some areas of this industry for sure, but a lot of the things that we see are different kinds of clouds. So we'll see the need to actually put large amounts of video data in certain geographical places so that it can be distributed. And the cost of distributing, you know, whether it's news or whether it's entertainment, the amount of data that needs to be moved from place to place is large. So the ability to put kind of regional clouds that allow you to kind of stop that data in the North, upper Midwestern market, the Northeast market, other parts of the world is something that we're seeing start to emerge. So in that particular case, you know, it's a different set of use cases and it's all about how do we distribute the data to the right place, you know, with the efficiency that we need so it's going to be sitting there when it's required. So maybe we could talk a little bit outside the meeting at Detainment Business, John, if it's okay for a minute, just because Tom, we had you on at the Project Voyager announcement. You guys had this big channel push. It was your partner conference. You went basically all new logos or service through the channel. Give us an update on that. How's that going? Is a big channel land grab going on in the industry? HP's trying to get its fair share. Give us an update. Yeah, you know, that went over extraordinarily well. It probably went over as well as anything that we've done and we're actually in the process of expanding that pretty significantly. I think if there's one thing that we have to get right, it's the relationship with the channel partners. And you know, as you said, it's a very competitive market out there right now for channel partners. And so we've had to basically say, look, we're going to make long-term commitments and things like saying, whole product lines, whole product categories are going to be channel exclusive. And I think that we've actually seen some other players that we compete against and start to respond to that just over the last couple of weeks.  So that's been a very significant win for us. The other big trend that we've been tracking on Wikibon and SiliconANGLE is this notion of convergence where you're bringing together compute and networking and of course storage. And HP coined the term really, I mean, I coined it, but you certainly marketed it and maybe did coin it, converged infrastructure. Everybody's kind of using that term now. Tom, again, you've been in a variety of different companies. You were at EMC and it was a culture where you're very focused on the storage business only, but now the pendulum seems to be swinging back to that converged infrastructure. Talk about that a little bit and why is that, what you're seeing and what's HP bringing to the party? Well, you know, I think it's interesting. I think what we're seeing is that most of the customers we deal with want to have a couple of different kinds of converged infrastructure. They want to be able to buy all the parts integrated, fully, you know, as close to one SKU, one order as possible. And they also want to not have to do that, right? They also want to be able to say, I want to be able to pick and I want it to be seamless. So I think it comes down to trying to, you know, accomplish those things, you know, fluidly without a lot of confusion. And that's what we've been doing with things like cloud system where you can buy it effectively as a product. You can also buy as a reference architecture. I think what's happening now is, you know, we're starting to push out into some other particular markets and this one is one. So if you take, you know, the digital TV play out application or workflow as an example, you know, up until now you would have had to basically, if you were building that system as a customer, assemble parts from a variety of different vendors. And so what we're trying to do now is give you a converged infrastructure solution that's server network storage, software. Some of it's autonomy software, some of it's partner software is fully integrated and allows you to go almost turnkey it. And we're doing that in file editing. We're doing it in about five different parts of the workflow that customers in this space need. So, and I think that last point is a key one. Now it's not just infrastructure, it's also software. So now that we've got autonomy on board, it gives us an ability to say, you know, we're going to take that one more step into the software part of that infrastructure. I want to make sure I understand, as you're saying the convergence trend is hitting the media and entertainment business, but maybe for different reasons than the traditional commercial world is a lot of, you know, supporting cloud infrastructure. What are the drivers here? Well, I think the drivers here, again, if you look in the rack of a digital TV


So, today I'm going to talk about mobile self-publishing, our community publishing partners initiative. My clicker is working. So the story of our mobile self-publishing community partners initiative is kind of about my relationship to this dude here. And I'm so used to presenting with him that I'm kind of having a little, like, ghost loss of him at this thing, but I'm going to do my best to channel him. His name is Mark Coker, and I met him back in 2010, about the time that iPads were first getting big and eBooks were becoming kind of a thing that libraries were seriously going to have to deal with. And one of our pages said to me, he knew that I was into eBooks, and he said, Henry, have you heard of this company Smashwords? And I'm like, no. And he said, yeah, they published eBooks in Los Gatos. That's the connection, because Mark's company is in Los Gatos, and he went to Los Gatos High School, which we become relevant further on in the presentation. And what was interesting is that we were both kind of involved with books and the whole kind of phenomenon of people reading books, but from a vastly different perspective. So I'm a librarian, and I have the whole kind of librarian point of view and our challenges. So my question for him was, what's up with Smashwords and this whole self-publishing thing? And I think the biggest thing at that time for me, and this is going away, was like the traditional kind of librarians' kind of suspicion. And dare I say, the stigma associated with self-published works, which traditionally were kind of like the vanity press.  So you had to go and pay money to get your book printed, and now you're coming to the library, giving it to us. And we're very happy to have that. I see that as changing with this alternative with the free tools of self-publishing, and maybe indie publishing is kind of a better way to look at that. And then Mark's question, I think, coming from the business end, I too improve business. And the sort of landscape where people buy a single book and read it was kind of what's up with this whole library e-book lending model. Because his whole backstory is he wanted to get a book published. He went, got an agent, worked in New York, was trying to shop the book around, and kind of realized, or his statement would be, like, traditional publishing is broken. And in the same way, he'll say that the library lending e-book model is broken. So when he was unable to get his book published, he created a platform for people to publish books directly to a worldwide audience. And it really is worldwide in that it distributes to iTunes, Flipkart, Barnes and Noble. It doesn't distribute directly to Amazon. You have to sort of push that out individually. But that kind of was his kind of inspiration to do what he did and create Smashwords. So the first question was, like, can we put Smashwords books in the library? Can we make those available to library patrons to check out? And the answer was no. There was no platform to distribute self-published e-books through libraries back in 2010, though that has changed. So we had that as a goal, and we would have kind of a bunch of conversations. Could we put them behind easy proxy? Can we do this? You know, and it was like, no. This isn't happening right now. So we went with other ways of collaborating, and our evolving collaboration initially had to do, well, it surrounded, it was about co-programming, and that was followed by co-branding, and then our community partnerships. So the co-programming was basically doing programs together. It's an easy thing to do, and we model that with other organizations in the community, like the rec department brings in the kayaks, and they talk about that. So we brought in someone from Smashwords and literally did a three-part program. The first part I was involved with, and I talked about e-book lending in the library, and then someone from Smashwords, Mark Coker himself in the first one, talked about the whole e-book lending landscape and self-publishing. And that was followed by a primer on e-book self-publishing. And then e-book publishing best practices. And that kind of was an eye-opener for me because there were like tons of local authors at these programs, especially the last two, and they were like intently following the whole thing. They weren't just like sitting back and, you know, this is nice. They had an agenda. They wanted to publish their book to a worldwide audience. So it was successful in the sense that it kind of energized the local author community. We then followed that up with co-branding, which kind of is emblematic of our approach to this. It's kind of, we're pointing the way to success, rather than some other libraries that were more involved with holding the hands of the local author community through the entire process. We were just kind of saying to the people, you know, here's a link to Smashwords and when they got to Smashwords, they'd see our icon on the Smashwords portal. And if they submitted a book, it would be tagged with Los Gatos Library with sort of metadata throughout the process. This was based in co-branding that was seen at the Sony e-reader store.  And that kind of leads them down this bread-come-chale to, you know, the ability to use the free tools of Smashwords. And that bread-come-chale is kind of largely dependent on them reading the book, the books that Mark wrote, like about how to do this with very detailed instructions and how to format your book in Word to make it come out as a well-formatted e-pub and eight other formats. Smashwords has this thing, which I love, it's kind of like making sausage. It's called the meat grinder. So when you upload your Word document, it goes through the meat grinder and then comes out as nine different formats. What, like, how cool is that? Multi-format. Also, here's the first time I'm going to say it. Imitation is a sincerest form of flattery. So Seattle is kind of doing a similar co-branding thing. And local authors, as I said, are dear to our hearts. They have a shelf in our library where we take those sort of vanity press books that they paid to produce and stick them on a shelf in the local author section. So the idea for the local authors was to transition them to an e-book format, which is easier for us, so we don't have to process the book and wonder where it is, is it lost. We have authors that come in every week to see if their book is still there on the shelf. They want to know the stats. They're like, you know, like, yeah. And then for them, it's a win-win both ways, because they're making it as an e-book, reaching the world. With just in our library, it's like tiny. But on iTunes, Barnes & Noble, they have an opportunity for success in like the mega, you know, orders of magnitude. So that's kind of like a cycle. They come to us. We push them over to Smashwords or other self-publishing platforms. And then those like offerings, when they get into Smashwords, get sucked up by Overdrive recently, three I'm not yet, Baker & Taylor for a long time, Enki and like something like DCPL, Douglas County Public Library. And then the library is able to then decide based on our existing collection development material selection policies, whether these books fit in the collection, and then can be available for patrons to check out. Using the traditional one book, one user model, I should say. So this is Mark's line, so I'm challenging him now. Henry, we're going from the culture of reading to the culture of authorship. It takes a village to publish a book. So we did these first two things, and we were talking, I think, last year about this time. And like, what's next, Mark? What should we do? And he seriously was interested in partnering with the high school because he goes around and talks nationally, and he goes to NYU and is involved with their journalism school or some school over there. And he felt like it would be a great opportunity for high school students to learn about self-publishing in the classroom environment and actually work together to publish a book or a bunch of books together. Our project turned out to be an anthology, and it takes a village to publish a book. At the time, I was somewhat skeptical as I am. That's my MO, skeptical person. So, but it was kind of awesome in a way that an idea that started out as just a conversation actually led to kind of a successful project. And it was helped by the fact that my co-town librarian, Heidi Murphy, knew the English teacher that we ended up working with pretty well, so we were able to kind of partner with the high school, which isn't always so easy. So, Community Publishing Partnerships was the name we slapped on this. That was in conjunction with a PLP innovation grant that we received. And I remember at the time I said to Heidi, if I get this grant, are you going to help me out with this? Because for me, getting grants has equaled more work, but it's awesome. So we decided, and we modeled this grant closely on something Paul Sims put together for the pop-up maker space thing. Shout out to Paul Sims for being a great organizer. It was kind of a mobile self-publishing lab idea. And we were going to go to high school classes, library writers groups, other libraries. Some of you were at the Mountain View Library for a workshop on this very thing with Mark Coker there, and senior facilities, that being the rec department in Los Gatos. We already work pretty closely with teens. We provide them their summer reading books in nice cubby-like locations in the teen room. This is our partnership with the high school. We provide them with a reference collection of current textbooks that they use to do their homework, which is an awesome thing. And it's all because the high school has extra textbooks that we can use. So we built on that to kind of use this POP innovation grant of two mobile self-publishing labs. I did not bring them here today, though I thought I would possibly, but because the thing's heavy and there was parking, all that kind of stuff. But they're one Mac Air laptop and 10 iPads in this convenient charging and syncing cube. And then what the model is, is to deploy said lab to the classroom or group that's working to engage in self-publishing. One of these labs currently is at the Mountain View Library as we speak. So the technology it should be noted is not kind of required to make this all happen, but it provides an interesting focus and enthusiasm for the group that's engaging. It's sort of like, I would say, the piece of dust. And then the pearl of the publishing and the writing happens kind of around that. They also have Word on all of the devices because you need to have your document, your e-book in Word before you can go to Smashwords and become an e-book. So we worked with an English class 9H to publish an anthology called Windows to the Teenage Soul. We also did a couple more anthologies right at the end with the New Tech program at the high school. So this was a great collaboration because it was kind of a three way, us, Smashwords and the high school. Windows to the Teenage Soul, the cover you see here was designed by one of the students. And the whole project in and of itself was not the teacher kind of making it happen so much as her allowing the students to break up into groups. So I'll work together and write individual original poetry and put that all together in this anthology that was then published to Smashwords and then went into Overdrive and we have it available to our patrons. Mark started us off by partnering with me by going into the classroom. And we did a set of six presentations for two different classes. Actually, Tonya McQuade's class in the English 9H. Jen will be mentioning Tonya McQuade this afternoon. Without her, this thing couldn't have happened. And then Christine Ware was another teacher at Los Gatos High who her class contributed to the anthology. So Mark did his intro presentation with me there as this wing man talking about the library and ebooks. And then he came back and did a set of six more presentations about best practices. The class divided into these five functional teams, layout and design, editing, art and photography, marketing, and event planning. The layout and design team kind of did the sort of breaking up of all the content into the kind of categories that it fell out logically into for the book. So the sections are about five sections with five different headings. This photo has been artistically altered to protect the identity of the minor children involved. The editing team did what editors do, corrected misspellings, worked with the formatting. You'll see there they're actually using the iPads that your money provided, which, oh, there's one too, which makes me feel awesome because I spent your money and they use these iPads. Art and photography team put together the drawings and some photographs that were in the book. The kids really picked up on the fact that if they draw something, they're totally free and clear with the copyright thing. So they didn't have to worry about stealing someone's image or getting a creative comment license. So you will see many illustrations throughout the book, some very emotional. And that kind of added their mark to the whole thing. This kid's using an iPad. Check it out. And the PR team was huge. They did this professional press release. This guy is Jim Asvedo from Smashwords. He worked with the group to help them craft the press release. It went out to major news outlets. We got the story picked up by school library journal, which was huge. They used social media also to push their information. It was finally uploaded. And at the time, it was made available for pre-order, which is huge. Pre-order is huge because if your book is available for pre-order, people can order it in advance. So when it actually is available, it builds up numbers behind it and pushes it up in the rankings. So initially, it was in the top 50 of iTunes, and iTunes being sort of the most exciting part of this. So the more the pre-orders built up, possibly the students, more than likely their parents buying the book. It's $2.99, so. Those numbers build up. And notice I included Anki as the distributor here. And this is the book in Overdrive as it's actually checked out. You have to place a hold on that. So the event planning team got together, did an event in the library. The day of the event, it hit number one in iTunes poetry section. It's no longer number one, but that day it was number one because of all the pre-orders and stuff. And then that night, sorry, we did the release party, standing room only in our awesome children's section that has kind of that cool ceiling. And the kids stood at the podium and read their poems. They were kind of very diverse. Like some were kind of playful, more like rap-like, and some were very like solemn and serious. I think the most exciting thing for me was seeing all the parents. The parents were very excited about this, that being kind of real-world experience that their children were gaining in school. When we were talking about the idea, we really talked up the, you can put this on your college application factor. You will become a published author. It's kind of weird, I didn't really hear a lot about that afterwards, but I think that's an awesome thing, too. It was kind of like eclipsed, I think, by the just like I am writing and expressing myself type of deal. Additionally, I was surprised to learn that the other parts of a poetry anthology that might be included are contributions from the people that organized it. So Mark wrote a preface to the teacher's guide, like how to change the world with self-publishing, which I believe is totally possible is happening right now. World's changing. And Tonya wrote a guide, how to replicate this. And again, without her, this whole thing would not have happened. She was kind of the brains behind the operation and kind of the conductor of the orchestra. How to do this project in any other classroom was her contribution. And they asked Little O Me to contribute how to do this in another library. So you guys should all buy the book just to read these parts. Available on Amazon, iTunes, Bronze or Noble. Rapidly, we had imitators. This is the second time I'm going to say it. Imitation is the sincerest form of flattery. I just love that. So the New Tech program at Los Gatos High is like a cohort of 100 kids all with Chromebooks that are individually project-based. They had already written stories that they were looking to publish somewhere. They heard about the project. They wanted someone in the classroom the next day. We were able to go the day after that and bring someone from Smashwords to do a formatting demo and talk about, in a microwave, what we talked about with the other class. And in about a week, granted they had already written the stuff. The other project took about six weeks. This one was like about six days. They published these two anthologies that are story anthologies on iTunes. So other community partners are writers groups are right here. There is a fiction and nonfiction group that meets in the library regularly. I've seriously talked up how this would be awesome for them to learn about. We have committed to them to do a project with them. Community groups, the rec department does a similar writing class that they charge people for. It was interesting. And we're going to do a free offering surrounding the self-publishing labs and the appearance of Mark Coker. And then other libraries. This is the beautiful Mountain View Library, where we did a staff workshop. Extensive information was imparted to those that attended. I know some of you are in the audience, including Mark's whole industry view, which was interesting. So that's it for today. Thanks for coming. Here's some links in your material. You'll see the article that was in school library journal, a library journal article about overdrive integration, and a Huffington Post article. All very interesting. To summarize, overdrive has made it incredibly hard for you to find this book in content reserve. But if you look and find the self-publishing tab in the upper left, you'll be able to find it. Though now that I've criticized overdrive, I'd also like to say that if you ask them, and not even nicely, if you demand that they put a Smashwords book that's not available to you, but is in Smashwords, into the overdrive collection, they will respond promptly. Hi. Can you make money from these books, and what can you do with it? Awesome question. So the kids involved decided that they were going to make the book not free, which blew me away initially. I was kind of like, here I'm working. I'm doing this for free. You guys are charging. They wanted to charge for the book for $2.99, and they were going to get that money for their class fund when they become seniors or something like that. The larger question is, there are entirely successful authors making a ton of money on Smashwords, and that kind of comes from building a following tradition. Like Mark would say, that the difference between traditional publishing and e-book self-publishing is your book never goes out of print, so it's like this long tail of opportunity, so that if you market it or change the cover or do other things, people will discover it, and it can possibly rise in the ratings and become outlandishly successful. I think Amanda Hawking was a big Smashwords success story, but then she went to McMillan. There are still people in Smashwords who are actually being successful, but the other thing to bear in mind is 99% of the books are not good, but that 99% of all books are like that, so no biggie. Any other questions? Hey, Henry. Just wondering if you could talk a little bit about the Mark Records issue with Smashwords titles. Oh. Thank you. OK. Well, a couple of things. When I first mentioned Mark Records to Mark Coker, he was like, he had no idea what it was talking about. So they don't deal with Mark Records at Smashwords. It's kind of like they have no reason to. I mean, I come to them with many innovative ideas. You should do this. You should do some simultaneous use model. And from the private sector standpoint, they're happy with what they're doing and why change. I think that what I would assume would happen, though I'm not 100% clear, sure of this. This once any ebook went to Overdrive, you could get a free Overdrive Mark Record for it. I could be wrong. Yeah. I mean, Overdrive has been providing us with the free records. Yeah? Oh, Elliot has an answer. I have a bit of an answer. OK. Wait for it. Sure. Hi. As many of you know, Inkey, the Inkey Project, which is the ebook project that was built by libraries, four libraries about a little over a year ago, includes hundreds of thousands of dollars worth of Smashwords product. And as part of that project, we took the metadata from Inkey and built Mark Records. It wasn't like rocket science. And it is something that I'm sure that Mark Coker could develop with a little bit of either money or encouragement. Meaning? Yeah, I'm on the encouragement side. You're on the encouragement side. But many of those Mark Records are available through Inkey for free. It is something that's provided for free. They're not the most beautiful Mark Records. For those of you who are into beautiful Mark Records, but they are good Mark Records and useful. Awesome. I was also thinking that in Baker and Taylor's title source, all of Smashwords is in there. And you can just take Mark Records from there. It will, if you like. But you make a very good point that it wouldn't be that tough. I was actually trying to craft some kind of an XSLT thingamabobby that would kind of take their info and spit out Mark Records. Someone in this audience might solve this problem today. Thank you, Henry. That was wonderful. Thank you.