So many people make a huge mistake of thinking that artists who achieve massive success make music they think will get them popular by chasing trends. But the fact is, if you're as lucky as I am to get to interview many of the top artists of the world and hang out with the producers who make many of the most influential records around, you realize that this is a myth that amateurs believe and pros understand is total bullshit. The fact is, you need to make the music you want to hear in the world in order to have a long and consistent career in music. And I'm going to explain to you why that is. Hi, I'm Jesse Cannon. This is Museformation. There's a mind-boggling statistic that 20% of the songs on Spotify have never even been listened to one time. Just as awful, a large percentage of the songs on iTunes have never been downloaded. There's many reasons for this, but one culprit is there's no feeling to be found in the countless emotionally vacant songs. So even the writers or their loved ones would never subject themselves to another listen to this insincere garbage. And that's why all these songs are left unplayed. Those who make music with motives of achieving commercial success as opposed to making the music they want to hear don't even want to listen to their own music. Since music is an emotional expression, we have to remember that the only way you make music that other people want to hear is if you listen to your heart and your emotions and then make something that you hear from that, otherwise it's missing that ingredient. When we all hear songs that do absolutely nothing emotionally, even though all the elements of the song seem to be doing the right thing, there's just that missing feeling there. Whether it's a country music documentary on Johnny Cash or the excellent Stretchin' Bobbito documentary on 90s hip-hop, those interviewed always talk about this thing, that everybody in music that gets it seems to know, which is music that speaks from the heart. This music authentically comes from what the musician loves instead of trying to do what someone else wants them to do. There's a reason that one of the most overused lyrical cliches is, My heart's a compass. Right behind, follow your heart. Every artist creating great music is expressing an emotion, which they let guide them to a sound that makes them feel that emotion in a stronger way. I know the idea that you need to love the music you make is counterintuitive to the stigma that listening to your music is for narcissistic, self-absorbed douchebags. In 2015, Apple even shamed Jamie Foxx for enjoying his own song in an iPhone commercial. But this trait is the commonality in everyone who makes great music. However, we shouldn't confuse this with musicians never wanting to hear their song again after it's been recorded and they've slaved over it forever. Writing, rehearsing, and recording along with the paralysis of creative decisions you make along the way is enough to have a sore spot towards a song for a lifetime. But there's a greater factor that goes into all this. The love a musician has for the music they make gets complicated with success. Artists suddenly have to keep the money coming in to support their team who holds a financial interest in their music. To make matters worse, fans have expectations and musicians think they should live up to them in order to sustain their success. Software subs are often caused by giving in to the expectations of fans' money or commercial success. Instead of the artist listening to what their heart wants to do, just as they did when no one was expecting anything from them on their debut album before they had any fans. Humans develop emotionally, as well as the naturally occurring development of what inspires them. Therefore, the music that's emotionally relevant with you changes as your emotions change. Inevitably, you experience different parts of life evolving along the way. This is why you see your favorite bands struggle after they become successful or continue to grow further from their original sound. They know they get a paycheck by making music they no longer feel emotional resonance toward if they keep their sound the same. This payday is at risk if they follow their emotions by changing their sound to one that's more emotionally resonant to what they're presently listening to. This is why you see musicians make big changes to their sound instead of making the record their fans want to hear. They are listening to their own heart instead of the sounds of those throwing money at them. One of the most overly thrown around thoughts in rock criticism is that you have your whole life to write your first album, which is why debut albums are often the most impressive work in an artist's catalog. This thought ignores that the artist probably made tons of other songs with other bands or may have written all those songs in the past six months, which I tend to see as pretty common, disregarding all that older material that wasn't presently resonating with them. It neglects that the external forces haven't begin to tug at the songwriter of what the fans expect and what their team expects and what other people are putting in their heads, which is much more often the culprit for a poor showing on a second album. Whether it's financial gain, writing hook of your songs or having a hit or following whatever trend a clueless suit thinks will lead to success, the advice to not follow your most emotionally resonant instincts gets hurled at you the second your music receives a claim. Instead of being advised to just keep getting better at what you do, an army of professionals tries to influence the musician instead of letting them continue with the authentic expression of what they feel, which is what made their music connect with an audience in the first place. Time and time again, the musicians who resist outside pressures by writing their most emotionally potent truth and ignoring the outsiders is what allows them to sustain writing great songs. You hear this in countless interviews with the artist, yet no one seems to listen. It's not just the financial gains though that tug at musicians after they become successful. As a musician grows emotionally past their old self, an illusion of a catch-22 occurs. They can make their fans happy by making a record of their old sound that's no longer emotionally resonant to them or they can follow their own musical instincts that their fans may find alienating. Most musicians know there's no choice but to follow their heart. For example, Blake Woody II could no longer do songs about dogfarts in their thirties, so they had a great success with their huge sound departure, which was their self-titled record where they really matured. Radiohead had to make music outside of the canine finds of a guitar after OK Computer since they had mastered the expression on the guitar that they had wanted to make. Daft Punk can't make another homework or discovery since that's not what's emotionally resonant to them. They're all following their emotions by making the music they want to hear. I always think of this Ray Bradbury quote. If there's no feeling, there's no great art. If there's no feeling, just forget it. The choice between doing what the fanbase wants versus what your heart is telling you to do is often framed as safe versus risky, but defying what the heart wants is the riskiest move of them all. Fans will say, just make part two of your last album or make more songs like you're hit. These critiques are regularly seen through the prism of business advice where the customer is always right. But what's definitely not right is trying to make an emotional connection with someone when your heart isn't present. You know, business advice is not really always good art advice. The only directional concern for a musician should be fulfilling an authentic emotional expression of what's inside them since anything else leads to music no one wants to hear anyway. Badly navigating this concept has doomed many musicians' careers. When they make the music the fans want to hear without it being emotionally resonant to them, the fans call it hollow and soulless and wonder why the record's not as good. You can make a list longer than the pages of any of my two books of musicians who make the experimental record they want to make, fans revolt, so they return with an uninspired version of their fan-preferred sound that never has that same emotional impact of when that sound was emotionally resonant to them when they were younger and a different person. To the listener, there's something missing they can't put their finger on that just doesn't feel right. That missing element is the emotional connection between the artist and listener because the artist did not do what was emotionally resonant to them. However, when the band makes the music they want to hear, they either come up with a record that alienates fans or a record that's celebrated. The safe option of a crowd-pleasing record only works when that sound is still emotionally resonant to a musician. The only safe option is doing what your heart wants since that's the only way your music will continue to be resonant with your audience. This choice often also leads to musicians regretting their decisions. I can't tell you how many beers have been cried in a musicians in Brooklyn who've told me they made a bad decision by appeasing their team members and the pressures around them. When I interview musicians who made a record inspired by making more money or what a suit told them to do, they're always regretful they didn't trust their heart by doing what they knew was right. They learned the lesson but it's too late and their career is done. When the musician does what their heart wanted and it doesn't connect with their audience they always have a more peaceful demeanor as they don't regard it as a regret. They accept that it was all they could do and for whatever reason their audience wasn't in the same place as them. There's no choice but to make the music you want to hear since the other option is always regret and failure. This extends past my experience as well. If you watch any documentary on someone who's made a great work the most common correlation between all of them is an artist saying I made it for myself, there was a void and I couldn't find what I wanted to hear. They wanted a flavor they weren't tasting or an emotion they weren't feeling in other artists' work. Despite the excessive vacuousness of many stars today you never hear that they made music to get made, paid and laid. Yeah! Even the dumbest genre-defining hair metal bands or pop stars will talk about how no one was doing what they were so they had to make it for the rest of the world to hear. I often think about this quote where Natalie Maines of the Dixie Chicks not exactly my favorite band, talks about working with Rick Rubin. She says that he lets music be discovered, not manufactured which is an artful way of describing the origins of great music. Rubin being one of the most successful producers in music history with an unparalleled track record that spans both unknown acts and established artists across nearly every genre has an undeniable understanding of how to craft a great song. He says, if you think about what's on the radio you won't be using your own voice in its most potent form. Any commercial considerations get in the way. If you think about music that gets on the radio competing and concerned about what others think is in the way of great music. It's not hard to figure out why writing songs about your passion results in the songs that sound passionate to others. Inherently these passions are what we feel strongest about so they'll evoke the strongest response inside us when we find a way to marry those feelings with the music we hear. They compel us to work tirelessly at getting our expression right which is what you need, you need that fuel for the fire to go as far as you need to to make music that really affects other people. When we follow the compass of our emotions we gain the added benefit that anything we're passionate about puts wind in our sails which makes any endeavor easier. Ask anyone who's fallen in love as they describe the intense feelings of when someone understands them. When we connect with each other through the emotions of the song it's very much the same. That's it. If you like this video there's tons more to like it and a playlist on my channel so please head there, subscribe and like and get notified about future videos and watch some more in this playlist. Was I missing anything in this video that you didn't understand? Is there a different way that you like to talk about this? Let me know in the comments and if there's anything else I can be answering I'm going to be making future episodes where I answer your questions so please let me know in the comments what no one else is talking to you about. I hope you stay tuned to this channel because I'm going to be breaking down the concepts in this video along with tons of others on promoting your music and how to make music you're happy with in future videos. As well I have a Facebook group that's linked below that has only helpful information. No one tried to sell you anything. No playlist or con artist. Only artist having helpful discussions allowed. If you want to learn more about me, make a record with me or check out any of my books, podcasts or anything else I do go to jessecanon.com or head to jessecanon.com on any of the socials. See you in the next video.


A very good afternoon to all of you present here. I'm Krishnam Priya from MadStreetDen and the topic of the talk is plumping data science pipelines. So data science, artificial intelligence, machine learning, these are terms and jargons we hear quite often. Why is building an application which falls into either of these categories a challenge? So the real challenge is the data itself because data has to be aggregated and made compatible for every phase throughout the application. And every phase has to be chained together and the application has to be real time and it has to be scalable. So let me explain this with a couple of examples. Airbnb, which is a popular alternative to rentals and accommodations worldwide, is using something called Airflow Management System. So they had a couple of issues that they had to resolve. Their tasks were mission critical and they had this scheduling sequencing problem and their process was evolving. So they needed a scalable, robust architecture that would resolve all these issues and that's what Airflow did for them. The next example is something we've all heard for, providing recommendations to the user. It might appear really simple, but when I say recommendations, we give recommendations based on the user's browsing history. So the history is not something that the user browsed yesterday. The history is also real time. When I say real time history, it means what the user is browsed pertaining to a session which is near real time. So we provide recommendations based on that. So how do you build a pipeline for that application? And the next one is a popular example. Every one of us, every one of us who's building an application will have to take care of logging because only if you log you will get to know how your application is performed, what is gone right, what is gone wrong, how is the performance been over a period of time. So for this talk, I'm going to take up a small use case of logging to explain how we resolve the problems of logging by building a pipeline end to end. Mostly the do's and don'ts of plumbing the pipeline. Okay, the plumbing story. So you can split it up into three major parts. The first part is the preparation phase. As I said, you need to prepare the data first, figure out what is the problem you're going to solve, ask questions, collect and organize the data. And in the next phase, you will be applying this and writing algorithms, applying models on the data, processing the data, and you'll come up with an analysis. This analysis is in the final phase applied and you provide recommendations, you send reports or do some visualization. So the tech stack for the day is going to be Celery, RabbitMQ, Readers and ElkStack. So why Celery? Celery is a robust scalable and it helps you build a real-time application end to end. RabbitMQ is a queuing platform and it is also a broker. So it's not just another queuing platform. What is RabbitMQ do is it also takes care of the queuing. So for example, the subscriber has not acknowledged back for a particular message. What RabbitMQ can do is it can send the message back again and then find out what has gone wrong. So it literally manages the queuing. So that's why it's a broker. And ElkStack. ElkStack is a combination of aggregate, analyze and visualize. You have LogStack which helps you to parse the logs and you have ElasticSearch where you actually analyze, put the data and Kibana helps you in visualizing what you put. So this is a brief of the use case I'm going to explain. So you have the logs, they are passed through the RabbitMQ. The RabbitMQ is going to send it to the Celery workers and finally to the ElasticSearch. So this is a little bit in detail, the ETL workflow. So we have the CloudFront and the CloudFront S3 where you have the LogStore and from there you send it through an SQS and you pull the messages from the SQS and RabbitMQ is the broker that manages to send it to the Celery workers. Why is Reader's coming there? I'll explain that to you in a bit. And then finally they are pushed to ElasticSearch. The Kinesis and Redshift here are backups in case the push to ElasticSearch does not work. We're not going to be explaining that here, we'll stop with ElasticSearch. Okay. So I split the use case into three simple parts. The first part is going to be the polling to SQS, the second part is going to be processing the logs which the Celery workers will be doing and the third part is going to be the push to ElasticSearch. So a little bit more about Celery. So what you can do in Celery is you can handle both compute optimized and memory optimized tasks and you can assign workers to them. And what you can actually do is you can completely use all the cores. You can maximize the CPU utilization to even 100% but keep the memory really, really low. And it is heavily parallelized. Of course it's asynchronous. Okay. So let's get to the actual methods, the poll and the push. So the polling is actually going to poll from the SQS queue. So there is something called max retries that I have mentioned here. Similarly, in the push there's something called rate limit I've mentioned here. So I will explain that to you with use cases. So max retries, in case on the polling side, the connection to the SQS is lost or there is some failure that has happened on the SQS side and you have to handle the failure. What this max retries can do is it can back off for a particular amount of time and retry again. So based on the time taken for back off and how many times it retries, you will get time enough to fix the failure and before the last retry that is fixed, the application is going to go on. So the next is the rate limit. So how do you find the rate limit? RabbitMQ has a beautiful UI that you can enable on the command prompt, enable RabbitMQ management and you can see how many tasks per second, how many messages per second the RabbitMQ is actually doing. So in RabbitMQ, because we have two methods, the polling and the pushing. So we have two queues, the poll queue and the L queue. The rate limit problem in this use case might usually occur on the L side. For example, you're pulling a lot of messages, but on the elastic search based on the cluster size, it's not able to push it at the rate of the polling. You need to rate limit it so that your messages are not lost. So that's where the rate limit comes into place. So this is more of a producer consumer problem. You're producing at a very high rate, but the consumer is not able to consume the messages at that rate. So what you do is find out how the RabbitMQ is performing. As of now, it is performing at 73 per second. So when I talk about salary workers, you imagine there are 10 workers and every worker is doing 73 per second, which means almost 700 tasks per second are there and they are pushing to elastic search. If elastic search is not able to handle that, you rate limit it. So what I have done is I have rate limited it to 20, which means if I have 10 workers, so you sum it up, you'll only have 200 tasks per second. Maybe elastic search will be able to handle it. This is probably a conservative way, but it'll take some time for you to figure out the balance between the producer and consumer and come up with a proper rate limit. Read is. So we saw read is coming there in the ETL workflow, right? So read is an in-memory DB where you can store some amount of information in the memory. So I'll explain a use case for this. In the SQS, for example, the messages on the SQS are becoming zero. There are no messages. So you don't want the polling to happen for an empty queue, right? So instead what you can do is you can save the attributes of the queue in a session on read is. And at the same time, if the messages on the SQS queue are really high. So what you can do is when you regularly get the attributes of the queue and save it on the read is session, these workers can go and get the session information. And based on that, what you can do is you will have a runner that is going to manage to manage the entire thing. So the runner can be dynamically throttle. So if there are no messages on the queue, then you can put a lot of time, a lot of sleep time on the runner and then try polling after some time. There are a lot of messages on the SQS queue that increase the increase the sleep time so that you throttle the runner based on that. So that's where read is comes into play. But how do you refresh the read is? So that's where you have something called the salary beat worker. What the beat worker does is in regular intervals that you've mentioned it at the program in the program, it'll go and refresh the sessions on the on the readers. So this is where you will mention how many times you want the beat worker to do this refresh. So you're talking about workers, right? And the producer-consumer problem. So once you've figured out how many poll workers and how many elk workers can this application handle, what you should do is when you want to when you want to increase the number of workers, you'll do it in blocks because there is a balance between the producer-consumer. So you have one block of the poll worker and elk worker handling it. So when you're adding more workers, you will add another block of workers and not randomly add elk workers and poll workers so that your application always is in a balance. And Celery has a really beautiful way of letting you know that a new worker has actually joined the party. So you can actually tell the workers and find out how it has been performing. So there is something called autoscale. So you can actually set a worker to autoscale if you think that a particular task, it has the ability to, you need a sudden throttling of the task. You need the workers to scale up during peak times. So that's where this autoscale comes into place. But we saw that there is something called rate limit. So when you're autoscaling, you have to keep in mind that the maximum autoscale number that you've mentioned, the rate limit, and the number of concurrent workers, everything should be a balance. So that on the consumer side, it still does not have a problem and you don't lose any data. Hedgetop. Hedgetop is your best buddy. So after doing all this, what you're supposed to do is go to Hedgetop and see how much of CPU you've utilized and how much of memory you've utilized. So an ideal situation is where the CPU can be even 100%. We've used only 70% to 80% of the CPU and the memory is also really low. But in case you're using the CPU completely but your memory is really, really high, then there is something that you have to change on the code. So how do you do the memory profiling? Before I get into that, let me explain a little bit on the Elkstack. So Elkstack, as we saw, is a combination of Elasticsearch, LogStash, and Kibana. So what LogStash does is it helps you with the parsing. So you can actually mention a pattern by which it can parse and then push it to Elasticsearch. We're not using LogStash here for the talk. It's out of the scope of the talk. But it's fairly simple to set up a LogStash. And then after you push it to Elasticsearch, you visualize it on Kibana. So on a Kibana dashboard, on Kibana, you don't have to really know how Elasticsearch query is done.  What do you want to see on the X-axis? Whether you want to see the count? How do you want to aggregate? You have a fair idea about it. You can just set a range with which you want to see the data and then visualize the data automatically. In case you're familiar with Elasticsearch query, you can do that too. So there is a tab called DevTools here where you can actually execute the query and get results right away. So we're talking about memory profiling, right? So there are a couple of things you have to look at when you're doing memory profiling. First of all, you have to clean up the code. When I say clean up the code, you have to look for cyclic references if you have on your code and you have lists versus generators. And if you have objects that are really large, occupying and accumulating a lot of memory, take a look at all of that. And we were having readest sessions, right? So what the salary workers will do is they will maintain the state of the sessions in memory. So you'll have to take a look at that and monitor that too. And connection objects. We have two connection objects in this use case. We have an SQS connection object and we have an Elasticsearch connection object. It's best if you keep the connection object outside the salary task. Because every time you create a task, you create a connection object that's going to sit in the memory. Instead, you can keep these connection objects and connection pools, which will help you in profiling the memory. So a summary of all this is how we built a real time scalable streaming solution. It helped us in handling customers in real time, high demand and the search history as I said, search history pertaining to a session which was also near real time. And we were able to do in-memory scaling, lower latency, everything. So to put it all in a summary, how you can do some pointers of what we learned a perfect plumbing can have is find out which part of your program is computer optimized, which is memory optimized and assign separate workers for the computer and memory optimized tasks. And then find out the producer consumer balance and then see and keep monitoring on HitchTap, HitchTap to see if your memory is low and your computation, how it is happening. And finally, the RabbitMQ, it is best if you keep the RabbitMQ on a separate instance and not in the same instance where you're actually doing the salary tasks. So that's about it. Any questions? Questions? I see one there. Hi. Thanks for the talk. Yeah, so my question was actually kind of, I was just curious why there are two queuing services. So you have SQS and RabbitMQ kind of serving, I don't know, similar purposes. Could you possibly have the workers directly polling SQS and then push it to elastic search or maybe push the logs directly into RabbitMQ. So I'm just wondering why you had two sort of queues. Okay, so that was the similar use case that we had. The messages were usually coming from the SQS for us. So we didn't really play around with the SQS part. So the use case started off only from the SQS for us. How do we get the messages from SQS and then push it to elastic search and visualize it? So we didn't really resolve the, we didn't think of resolving the SQS part of it. A log stash is blocking. It does not have an asynchronous call. So you needed something like salary to make it asynchronous. Next question? Yeah, so my question is, you are using RabbitMQ and ElkStack, right? So did you consider using anything else? Like in place of RabbitMQ try something like Kafka and then Spark instead of Elk? Yeah, so this is probably a medium scale application and RabbitMQ, what it does is it helps you do the real time. As and when the message is published, you get it back on this side. Kafka is handling it probably on a much higher scale and setting it up and everything is going to require a lot more of work. So for an application as simple as that, this this tech stack help us do it much easier. Questions? I guess that's it. Thank you. Thank you, Krishanthia.


Let's look at Mike Giusecchi tied in for the Miami Dolphins. If that's the name that's been familiar to you, that's because, yes, he's been cooking up and doing what he's supposed to do. The man has been doing his thing over the last couple years. He's become a 50-plus catch guy in over 500 yards, whether it was Fitzpatrick at quarterback or Tua. So Ryan, what makes a Giusecchi such a viable option and best ball right now? Yeah, man, Mike Giusecchi. Listen, I like Mike because he's allowing me to get a piece of the Dolphins offense that I think is going to be explosive this year. You talked about it, Tua coming into the second year, dealing with some injuries. And we look at Mike Giusecchi. And he was tied in three from weeks 12 to 16 when Tua was the starter. You've got to love that.  He was, I believe, number third in contested catches with 19, with his teammate Devante Parker being number one. So I think that this Miami Dolphins offense is really going under the radar. And Mike Giusecchi is a guy that you can get pretty much later on in your drafts and really feel comfortable about it. And you love just recently Mike Giusecchi was having an interview, media interview, and he came to Tua's defense on people who are slandering his name. So I mean, that's going to equate to at least a couple more targets in 2021. I really like Mike Giusecchi this year. You're looking at Adam Shaheen and I believe Smythe being there to take away some targets. But he still had a 13.6 target share last year. That's only going to increase this year. Wheels up for Mike Giusecchi. Let's go. Absolutely. You're not lying about that. And if there's anything too that's been noteworthy about Mike, it's the fact that, hey, he's becoming a touchdown maker as well, man. 11 CDs over the last two seasons. And even though the Dolphins have been expanding their offensive weaponry, Mike will get his targets. And he will definitely get his touchdowns, especially when you come on to defend your quarterback. That's a must. So Mike, best of all, I'll take one chance, too.


He's talking shit, but let me know if you guys need more honey. I'll be back. Hey shout out to the Richie Lee collection I'm rocking the green track pants. I own this is not the official part of the pond on yeah, Richie I didn't know you made it pond on color Toronto's Asian population is now reaching 25% that means from Indian food to Vietnamese to Chinese food It is booming. We're here for a celebrity charity basketball game hosted by Simu Liu and Jeremy Lin But of course we had to link up with Vancouver native and youtuber turn tiktok star Linda D to try some new spots So let us know which spots we need to hit up next time We're in the six but definitely hit that like button and let's go But first we got to start this video with Tim Horton's new Asian items. All right next up on our Toronto food crawl We have the very iconic Tim Horns. There are millions of these all over the city, but we're here on University Let's go check it out guys So I went to Tim Horton's obviously several years ago when I was in Toronto, but you know, they have definitely revamped They're updating they're constantly trying to you know Kind of bring in that kind of Starbucks reserve type vibe where they have like, you know Even matcha donuts and premium sandwiches. They're just trying to up their game and they're changing certain locations around So right now I feel like we're at a fairly new location, but maybe not the premium All right, so not only is Tim Horton's doing a lot more Asian flavors such as matcha But they also are doing a collab with Justin Bieber. It's a it's a Justin Bieber and Timmy's collab, you know All right guys, I got to try the matcha donut. I'm gonna give it a taste Mmm. Got a little bit of coconut shreddings on top this donut 3.5 out of 5 great try. Keep it going Timmy vanilla ice matcha latte That's a solid one. I'm gonna give that a 4 out of 5 and as many Chinese are in Toronto There's actually a lot of desi people. So shout out to the dirty chai latte. Shout out to Timmy's It's like a chai latte with that extra espresso kick I think the new premium Tim Horton's really reflects kind of like where Canada is moving in the future with Multiculturalism and Canada has always been very diverse and very open to that of course But offering things like chai and matcha items, you know out of Tim Horton's Which is essentially kind of like a Dunkin Donuts of Canada, you know, that's very impressive So it just goes to show you that with the diverse population There's diverse flavors and man shout out to Timmy's for really pulling it off All right, I'm in the bathroom at Tim Horton's and I want to get everybody's opinion on this push to lock System where I push it to lock it when I'm on the inside, but then I can just open it Yeah, you guys let me know in the comments down below what you think about this All right So our next new Asian concept in Toronto is district 3 district 3 is a very very popular and urban district in Ho Chi Minh City It's definitely a place that I'm gonna go visit when I do go visit Vietnam Linda. What are you expecting from this cafe? I'm expecting, you know, just the feels Vietnam vibes again. I miss Vietnam So hopefully this will give me that experience. All right guys I'm gonna go get some cafe su da and some of their tasty desserts. Let's check it out Cafe su da is like kind of like three expressions in a coffee cup. So We're gonna get anything I lit might not be able to sleep tonight Aren't you guys we're here with the owner of district 3 David. Tell us about your concept man Hey, so my name is David. So our concept is we're trying to share Vietnamese coffee culture to Toronto, right? So in district 3 in Vietnam, they have very interesting cafes, right? So we want to bring that type of environment. Oh my goodness district 3 But you guys we're here at district 3 Dave You're the operator here, man. You guys are doing some of the coolest stuff in North America Thank you. Appreciate it. I'm just gonna drizzle some of the egg cream on the egg coffee here So it's egg yolk Okay, so this is just beating up egg yolks exactly with some condensed milk My family's actually from high form so I know this drink ube coffee and pandan. I'm gonna try this It's not about you have to like punch it Sorry, I'm so used to having bubble tea All right, you guys I got some sticky rice with some Other things. Oh durian. Oh, you go you guys we got some durian sticky rice right here That's good honestly, I'm gonna go ahead and give this a five out of five There is matcha inside there, so I should try this too. Yeah, I would try everything matcha peach tea Hey shout out to the Richie Lee collection. I'm rocking the green track pants. I Yeah, Richie, I didn't know you made it pandan color pandan latte. Let's go No guys, I've had a lot of pandan drinks recently. This one's super good guys They are taking it very very seriously here at district three, you know They're inspired by the district three over in in Ho Chi Minh City where it's full of cafes So shout out to them man. I feel like I'm in high phone right now This drink is the pride of high phone All right, salted egg yolk and we have pork floss on top just a petite bite Very sweet and very soft It's like um soft custard bun the brisket bun me here at district three into the very rich and fatty Beef broth right there that they also use for fun So beefy so fatty man very strong aroma and lots of seasoning you guys gotta try this here at district three I really like the mixture the three And also this is really good too the cupcake I think it's so dope that district three is taking a lot of the drinks that are trendy in Vietnam in district three of Ho Chi Minh City right now and they're bringing it to Toronto here I have the coconut Frappe and let's try it out Guys Listen Tim Horns is great. Gotta come to district three. Go come get the durian dessert one of the best ones I've ever had in America North America No in Toronto You do not need to walk far to find another Tim Hortons apparently each franchise is independently owned So guess what that means they're able to stock different items. I mean look guys They even sell socks at this one They sell Tim Horton socks. We got a fried chicken sandwich. We I got a habanero burrito I got a chicken noodle soup. Like we said every Tim Horns has a different menu here. We've got some chicken noodle soup We've got a crispy chicken crevables two chicken tenders in the ciabatta and of course right here We've got a chicken habanero wrap. Let me just rip that open made fresh in the back Really like the most Canadian establishment I can think of because it's like very very middle class But it's more elevated than American fast food and it's really just in this catch all middle point Especially now that they allow the franchisees to like make their stores how they want and sort of cater to their own demographic The quality is their shout out to Tim Horns Here in here is super nice. This reminds me of Vietnam There's the concrete walls and just the open air and the lanterns from Huyen It's really nice Yo, that's for you All right, so David, what are you trying to do with yo? Yeah, so with yo what we're trying to do is we're trying to change the misinception that Vietnamese food is just full Right, which is so much more diverse and just so many different regions of Vietnam, right? And we're what we're trying to modernize Vietnamese cuisine.  Let me know if you guys need more honey. I'll be back coconut cream with nook mom Hunch of flavor. Whoa. Whoa kind of sweet kind of milky They're really shaking that beef. We are in Toronto. We are in Canada home of the poutine So we got to try this protein. This is gonna carry all the essence of beef, but except in the poutine form Let's go for it Fries are nice. Are you as a Canadian? Are you a poutine fan? Yeah, I'm gonna try this oyster here semi-grilled Sitting on the hop.  All right, I got these oysters.  That's the tick-tock way. I seen that on tick. You know what are you on tick-tock? Yes, actually Just in his like pasta. Here we go Fried Wow That's good dragon fruit in a cup Starbucks where not here guys I really love what yo is doing here because I thought I saw a lot of elevated Vietnamese and Asian concepts But man, I mean just with the whole vibe the space the decor and the food I think it is on another level and I will say one thing I do think in America a lot of ethnic spots tend to go for the very traditional route Which is not wrong because you can never go wrong going for the traditional classics But I do think in Toronto it kind of pushes people to have a little bit more fun with the food and be a little bit more fusion with it because of Kind of like the diversity and how it's built into the Constitution of Canada. Maybe I'm taking it too deep I don't know guys. Just check out. Yo, it's really fun And you know shout out to Canada All right, our next spot is a spot called Jumi Gozen It's a cool Japanese concept that opened up recently in North York And it really focuses on seafood and like a unique dining experience I highly recommend you check it out, especially if you're in the area because it also looks great on the gram We also saw the Kanto Mando guys there the night before the game Guys when you're talking about cuisine in the city of Toronto I don't know if you can find two things that make more sense This smokes poutineery which looks like that's been around since like 1963 and then Chakasha Indian street food Which you know, I'm sure there's a bunch of stuff in there. I've never tried before David. It's not just Indian street food Session Buddy buddy buddy, I just saw on the menu at Chashka. They have samosa poutine. I think I know what I'm ordering Guys Chashka literally translates to obsession. How do I know that? Here you go, sir I'm having pantypourri and I've had this dish before but I've never made it myself. So with these ingredients I don't know how to do it man. Okay, show me please Okay Actually, I'm gonna do it myself Boom Very fun snack to make actually man. I got the water here All right guys pantypourri guys here at Chashka. They are serving Punjabi street food. Let's check it out Taste wise. That's really good. Super crispy There's actually a lot of crossover with something that also tastes kind of Mexican too So I think there is some crossover and spices, but man overall is a pretty cool experience I think that this is a spot that you won't really find in America, but only in Toronto. Yo guys I'm here at Smokes Poutineery leaning on a bag of potatoes here and this spot has this this brand has been around since like 1960 all right here We got the Korean barbecue poutine guys poutine at its base is just French fries gravy cheese curds But this has all the elements, but it's topped with Korean barbecue beef green onions all the all the lovely Editions that you need a little chili sauce right there. I'm gonna lie There's a lot going on and almost dripped on my shoes But I just like to see kind of like old Canadian Institutions embrace like the new diverse flavors, especially Asian one So of course when they I saw the Korean one I had a you know, give them a shout-out and honestly I give this a four out of five. It's pretty good guys Smokes Poutineery. They update themselves Growing diversity of Canada. They're embracing it. I love it. Let's go All right, you guys next up on Asian concepts, you can only find in Canada not in the States We've got a don't be a shout-out spot This is very similar to Korean barbecue similar to Japanese yaku niku, but Harbin don't be stylish check it out So this is an actual chain from China from don't they the Chinese reads Zhen new Chinese BBQ guys They're playing like Chinese rap.  She said it's the secret sauce. She said don't worry about it.  It's salty, but maybe Chris only be in the speed and I'm not sure All right, he said the don't be styles the best Beef belly right there. I'm gonna dip it into the garlic sauce Everybody's got the stuff mushrooms right there. We got the marinated pork belly. We got some power We have some crispy sausage, which is definitely something you really wouldn't see that So I'm just trying to point out all the elements are a little bit different still got pineapple got some cartilage right there It's a little bit like hot pot in the sense that you're gonna pick your own sauce is on the side here as you can see They got their don't be called Rojang right here. That's the Northeast style, but they also have Korean style right here Kung Fu barbecue you just feel like you're out with the homies What you guys you guys have probably heard of the swanai Beijing yogurt craze that swept across mainland with Yomi's yogurt Well, guess what? We've got a cooler version called Comey's and not only that Andrew They have a speakeasy that's hidden behind a vending machine door on the inside. Look guys I've got the salted egg yolk yogurt right here swanai. I've got lychee lovers Yo, bro, whoa Tell you this You're in Canada Toronto or Vancouver Assaulted egg yolk stuff is about a 10 out of 10 intensity that tastes exactly like egg yolks Let me tell you guys They do not have this type of concept in the US as strong as the Asian community is in the US And I think it's getting there the Asian community in Canada specifically Toronto has been very very strong at about 30% For very long so this is almost like an Asia Asia concept That's like eating the middle of a mooncake But you mash it up and then you stuck it into a sweet yogurt drink I don't know how I feel about it because it's very savory salty umami at the same time sweet and milky That's pretty interesting though. I think it's really funny filming this video out in Canada Especially Toronto because like it's a busy city But a lot of people just stop when they see us filming and they don't want to get in our shot and get in our Way, but I think like maybe in America.  I don't know. I think this was a small That wraps it up for our food tour that we went on leading up to the big CCYA celebrity classic charity basketball game Hosted by none other than Canada's finest Simulio and of course Asian basketball hero Jeremy Lin We got coached by Dominic Wilkins. So that was a really cool experience and there were so many other friends there I can't shout them all out But I'll shout out to Ronnie Chang, you know and safe to say David dropped a 16 piece And I had 14 but we ended up losing to the team with Jeremy Lin on it But either way, it was a fun Toronto trip And I'm glad we all got to come together for charity again And we love Toronto shout out to everyone that was involved in the event to make it happen But let us know where we should go next time and also if you'd like to come to the next game


All right. Super excited. Live is almost set up. We are done and we're recording live. So I'm super excited. Once again, I'm going to introduce myself. My name is Dustin Schaefer. I've been with Provid for really since the launch of online sales and launching the first ever drinkable ketones, which we're going to talk about. And the first ever company in the community based marketing space that's disrupted and changed the way the industry is being done. And I can't wait to share with that youth to you today. And so as we get started here, we're going to, I'm going to have a few guests, a few people from that I just got to meet more recently from the UK ends from Scotland. Is it okay to say UK and Scotland is like the two separate places? Is that is that appropriate? I just want to make sure, Kim, that I don't miss this up. I know Sarah's from Scotland. So but I want to take you all through a little bit of a journey. I introduced myself again, I've been with Provid from the very beginning. I was very new to this, this industry. I did know a lot about ketones and ketosis. And so England, I got to use the word England at the UK. So I'll be, I'm going to learn these as we expand and I get to know you all a lot better. But before Provid, I was doing the ketogenic diet, because I needed to get my health back. And I was, it wasn't necessarily a fun thing. But that's how I lived. I lived through doing a strict diet all the, all the time. My wife and I were not on the same page with that diet, but she didn't know that I needed ketones in my system to live better. I, at the same time, I was, I was struggling because I was financially stressed out to the gills. My wife and I tried to do our honeymoon. I was, had no fun because I was worried about how much money we're spending. And I promised her that I would do something about it. And it took me three years to finally find something that I could fall in love with, that I could stand behind, and that could help change a lot of people's lives while I could financially live a better life. And since then, we've been very blessed that now have four kids. We had zero when we started. Now we have four kids. We've taken them around the world. We've been able to move to our, our, our hometown where we want to raise our children with the house that we want to live in and the life that we want to live and take off some of those burdens that we were dealing with for so many years. And so I'm going to introduce you all to prove it. And I'm going to introduce you to a couple, good friends of mine out there across the pond that have had an experience with prove it and ketones as they've been part of our community behind the scenes, getting ready for this day to help us expand so that you guys can be a part of this big mission and this big change. So I'm going to share my screen here for a second. And, and I'm going to take you through a little bit of a journey with, with the perfect community. And I'm going to share a couple of stories for you all. So you can get an understanding of who prove it is and how it can make a big impact and how you could play a role in helping us expand. So with that said and done, it's really exciting that we get to share this with you all. So when you start looking at the world today, and I will talk about our product here in just a moment, but when you start looking at the world today that we live in, we live in this world where people are struggling. It's not uncommon for you to see people that are just, they're surviving in their day. If you meet somebody that has really good energy that looks good, it feels good and is happy all the time or most of the time, you almost think they're on some kind of drug. You're like, what's wrong with that person? And the reality is, is that we've gotten so far away from just really natural health and wellness that it's normal to be unhealthy. It's normal to be unhappy. It's normal to feel bad. It's normal to be overweight. It's normal to be tired. It's normal. That's normal. And prove it as a company that's ready to change normal. And so when you start thinking about in your life right now, how many people do you know that have low energy, foggy brains? They're tired, they're overweight, they're struggling, and they don't really have an option. They don't know where to go. And they spend all this money on these different products or programs that have never gotten them free of it all. And so what's really exciting about prove it is our goal is to help people become free of these struggles that they're going through. And so in the chat, if you don't mind, put down, like I said earlier, put down your benefit. What's some of the benefits that you've gotten from being part of this prove it community and being part of our programs and utilizing our products. And I'd love for you if you're new to read some of these chats because it's pretty remarkable the power behind what we're going to do and what I'm going to share with you. And so when you start implementing ketones in a community of people that are striving for better, you're going to see increased energy, increased mental clarity, performance, athletic performance and just performance in your life. You're going to see better mood and better sleep.  We all want to become better, better fat burner and then ultimately better at aging because as we know, if things aren't great now in our health, they don't magically get better later unless we apply and do the right things today. And that's what ketones are going to do. And that's what prove it is here to do for you as we expand further out. And a few things kind of like a little science behind what ketones are and why this product matters, which I am going to talk more about. When we start looking at nutrition and we have these, we have really three forms of energy that we get from our food. One of them carbohydrates, one of them is protein and one of them is fat. And one of the biggest challenges that we have in everywhere in the world now, this isn't just an American problem, which we always thought of. I always thought it was just an American problem. And then I went to Europe. I went to the UK and I realized it's a world problem is that people are eating these types of foods and they're not getting the energy from it. They're basically surviving and then they're not thriving off these foods. And although we encourage people, we want to teach people how to eat higher quality foods, we also want them to understand that are these carbs and sugars serving them? Are you getting enough protein?  And are they are they serving you for your long-term goals? Are they just delicious? And you just want to eat them and you don't really care. So what we've done is said, Hey, listen, how do we how do we make it easier for people to get the results we're looking for? And that's when we introduce ketones. So a little backstory on these products, which I'm going to, like I said, share a little bit more about here in a second. So ketones are a signaling molecule. Basically, they're a form of fuel that your body can use no matter how what kind of life you're going through.  Now you can produce these on your own if you do a strict ketogenic diet. So just for fun in the chat, who's done either a ketogenic diet or an extremely low carb diet? Who's done that before? And who was able to stay extremely strict low carb or keto keto for more than six months? And if you are, I want you to put I can do it in the chat. If you cannot do it, I want you to put I'm not able to do that because the only way to produce this magical, signaling molecule, this magical energy is to be perfect on a low carb ketogenic diet. 100% perfect. I mean, you can't wiggle one bit. You have to be perfect. And I'm saying six months worth. The other way of doing this is to be able to shake up a powder in a shaker bottle that's all natural, bio identical, and that will produce ketones in your system and give you elevated ketone levels in one hour. So that's the alternative, a strict diet or drinking ketones. And what we found over the last eight years is that people that consume and drink ketones, they get the same benefits of doing this ketogenic diet without being strict in the diet.  And this is introducing the first and only natural bio identical peer therapeutic ketone supplement in the world. For me, I was a guy that was doing the ketogenic diet. For me, this is the invention of the airplane. Could you imagine right now that if you're in you're in England and you had to get to America and you had to take a boat with oars and you had to row yourself across the across the ocean. And that's what it's like to do the ketogenic diet for the rest of your life. It's basically impossible. Everybody quit and they go back to shore. So when you in when you when you introduce ketones for the first time eight years ago, when we introduced this product, it's like when the airplane was invented, you could fly to New York from England. That's how special this product is. So for people that are looking for better health and better life and better quality of life, this is a product that's a shortcut. Does it mean that they don't need to do more? Yes, we're going to encourage more things than just drink our product. But it all starts with drinking ketones first. We also have some really cool programs like the IFAS program, which we'll be introducing over there in greater ways as we expand further. But we have other programs that are included with this. That's just one product. But we also want to give you plans and programs to help you get the maximum results and the maximum return on your investment and investing in your own house. We have these really cool bundles. But before we do that, I'm going to come back to those bundles. What I want to do is I want to share a couple of stories and then we're going to come back to those other bundles. So Miss Kim, I would love for you. I get to spend time with Sarah. I'm going to go with Sarah. All right. So Miss Kim, or Miss Sarah, the product story and how, and Kim, if you could just get some earbuds and put in, that will that will deflect the reverb probably. But Sarah, I get to spend some time with Sarah. She literally flew, Sarah flew from Scotland all the way over to Louisville, Kentucky to spend a few days with us last week because she sees the power of what we're doing. And so I just wanted her to come on and maybe share a few words of how this product and how ketones impact your life. Yeah, of course. I would love to. And hi, everybody. I'm Sarah. Like Dustin said, I had the absolute pleasure of being over in America and meeting him and so many more of the pioneers over there. But before I prove it, I was amidst a global pandemic, living in survival modes. And as a new mum of two who was running on autopilot, I what initially started out as me looking for something to give me more energy and then potentially some fat loss turned out to be the most phenomenal journey of self-development, discovery and growth. And since prove it, I've had my eyes open to the world of possibilities and I've had the realization that my potential is unlimited, that not only have I lost three stones since I started drinking ketones, but my confidence has completely transformed. And I show up as the mum and friend and wife that I knew I always could be. I've now got so much more ambition and my willingness to succeed paired with my personal alignment with prove its mission to make people better. I know that as we read this global expansion, we're about to transform people's lives in a way that we cannot even begin to imagine. And like Mon had said in the chat as well, I've gone from surviving to thriving and my little catch line is that I have since found my sparkle and for that I'll be forever grateful. Aww, that makes you so happy. And I just got to say it was great spending time with you and what you see in this, you know, as we do this and we've been doing this for eight years in the States, when you see somebody in their 60s start to live their life again. When you see somebody in their 20s finding their way or everything in between, you know, we have lots of moms and dads that are that are, you know, basically surviving through their days. I have four kids at home. So I get it can get busy and crazy. And you wake up one day, you're overweight, you're tired, and you just don't know where to believe where to begin and where to start. And so one of the things you had said about our community is that you grew, you got healthier. The product was a catalyst to help you do that. But then you also were able to start to take the other initiatives to be part of a better you for your parents or for your kids as a parent. So thank you so much for sharing that. I truly appreciate that. We're going to kick back over to Kim and see if she's still in her reverb of her. There she is. All right, Kim, I'd love for you to share just a brief moment. What have ketones done for you? And why are you so excited about them? Okay, so I started drinking ketones back in 2020. I was at a real low point in my life. I just lost my mum. I was obviously in a very low mood. I was facing huge, huge challenges and something with severe brain fog. When I was introduced to ketones, being a skeptic that I usually am, I didn't hold up much hope, but I gave them a go. And my goodness, I was so, so wrong. By day four, not only had my brain fog improved, it totally vanished. And for me, that was totally life-changing enough. Then when the business side got mentioned, which, by the way, I had absolutely no idea there was even a business side, for me, it was just like a no-brainer because if it can help me the way it has, then it can help thousands of people. And I just wanted in. So since being in the business side, I cannot tell you what I've done. In terms of self-growth, I am a different person to what I was three years ago. I barely recognize her. Thank goodness. And everything, I literally come back from a weekend, spending it with Dustin in Kentucky and prove it always gave me that belief in myself, but now my vision is so, so much bigger. And not only am I the happy, healthier version of myself, I have full belief in myself. And I see myself now as this inspired, relentless business builder that is going to go to a whole new level. And now I would do what it takes. I have the opportunity there to go and change mine and my kids' future forever before it used to be a dream. Now I've got the opportunity and now it will be my own outcome. And now we've got these 14 countries opening, which is special, special. I'm going to make Sam sure that at least one of them is under me. That's a goal. So seriously, if you've got huge visions or goals just like I have, it's here in front of you, just like go for it. That's so amazing. I'm going to go back to the slide deck here. And like I said, this is the first time this has been shown globally in the world. So you're all very fortunate to get to see this. And so I'm going to go back one step. We have really cool programs. This is for customers. And I'm going to talk about that a little bit about our path. And we want to really truly meet people where they're at. Because we know that not everybody is maybe an entrepreneur wants to financially really change their life. Right now, maybe they need to take care of themselves. So we have a really cool VIP program as a customer. You can earn some really cool incentives and some great discounts on our product for being committed to your health journey, for committing to your journey. But what we decided is that when people want to commit to better health, what we know that if they commit to three consecutive months, we're going to give them some additional bonuses. And these are customers. We want to make sure that customers are served. As a perfect community, this isn't just about, hey, join a business, join a business. We're going to talk about the income potential here. But it's really about how do we have a product that can serve the masses that can help people transcend their life? At the same time, how can we create a residual income stream if you choose to want to do that? So if you're watching this right now, you're like, listen, I'm just committed to becoming the best version of myself. I need to take care of me first. If you're that person right now that needs to focus on yourself, the VIP program and the VIP plus program is the place that you're going to want to be. But there's one more step beyond that. And so if you're a customer right now and you're just like, Hey, I just want to learn more about the product. I need to try this product. It's simple. It's a powder you mix in water. I don't, can you guys can't even see me? Can you see me? Or you only can see me? Oh, you can see me. Oh, good thing. I didn't pick my nose or anything. I've been bad. You can see me. But it's a, it's a, it's simple. This is a drinkable ketones. These are bio identical peer therapeutic ketones. I like it on ice. I know not everybody likes ice. That's fine. You can drink it warm. I put it in a shaker bottle, drink it down 30 minutes. I drink one to two a day. And that's what I've been doing for eight years. Now, over the last eight years, as a customer, you can participate in our programs. We have some really cool fasting programs. We have a lot of techniques and we teach people how to grow more than just drink a product. But what else can you do to participate in your health and in your life so that you can become a better parent? You can become a better you a better version of yourself so you can age well. You know, I always ask people if you really want to understand who prove it is, look around your, your community, look around your community and ask yourself, is that who I want to become? Or is that who I am? And if the answer is yes, awesome, you're in a great place. If the answer is no, then find a place, find a community that is going to improve your life. And that's what I think Sarah and Kim had found here when they came to the States is they realized more than ever that these are the people I want to spend time with and I want to take back to my country so that I can help it expand further. And that's like the best gift that we can give as a company and we can make an impact in the world. So I am going to transition right now and thanks for letting me so far. Everybody like in the slide show, the little slide. This is not normal for us. If you're brand new and you're watching this, you're like, this is this is the first time we've ever done this ever. You're, you're kind of getting a little treat here and we will fine tune this. I promised you as we go along. But I'm going to transition to more about who prove it is and ways that you can participate as we do this expansion globally. And so with that said, I'm going to have a video. I want to share a video from our CEO, a good friend of mine, somebody that's taught me more than I can't even I mean, I was a special forces military. I played high level athletics and nobody has coached me mentor me as much as he has to change my life and my family's life and my future. So if you're somebody that's looking to to have a better life to provide more to do more and to grow to your potential. I want you to listen to this video because I think it'll touch you the same way it touched me. Well, I'll get back to that one. Here we go. Ready? Can you see it? Can you hear it? Being here in San Francisco reminds me what the spirit of Silicon Valley is really about. Silicon Valley started right outside of the Goldgate Bridge where they developed the biggest innovation of its time, the first ship to shore radio. Billions and billions of dollars are invested right here in this area for entrepreneurs that are pursuing better. The only way to innovate the only way to continue to grow markets is to stretch boundaries to see in the blue ocean where no one's had the courage to go before. That's what we've done. We have developed a new market that wasn't there before based on the spirit that was seated here. And that's the spirit of better and introducing that technology was just the beginning of it. And so when you talk about innovation, you have to bring yourself to what's happened in the last two decades right here. We will always be innovating. And when innovation happens, new markets are created, new economy. Uber created a new marketplace and you do not want to be a taxi in a new economy. Just like you just want to be blockbusters when Netflix created a brand new economy. That's what we're doing at Proven. We're doing it at Proven to pursue better but to inspire innovation. Everyone can innovate simply bringing additional value to others into the world. And when you talk about innovation, you can't live on Facebook. Being here in Silicon Valley, we had to come by Facebook. So we're sitting here one hacker's way. You know, when you think about hacking and the whole term of hacking, I think it represents what Facebook did. Facebook created a platform to allow people to connect quicker and easier than ever before. And that's what we've done at Proven. You know, we have created a way to hack into your body's own operating system to allow your body to work more effective and efficiently than it ever has before. Innovation, remember, leads to better. So whatever it is, we have to continue to pursue better. You know, being around all this innovation and the history of what Silicon Valley brings, it makes me realize, what do all these companies have in common? The companies that have created this new economy that we're all participating in, they all had a team of people committed to pursuing better. And we right now are at the genesis of a brand new market. We've created it. We championed the ketone conversation all in the pursuit of better. Our vision and mission is very simple to challenge the status quo and to introduce evidence-based products and programs that can help people become the best versions of themselves. You have the ability to be a part of history. Our differentiator is very simple. It's you. It's our community that can help educate and bring new awareness to the world and give people the ability to capitalize on the value that they're bringing to others. That's what innovation is about. That's what Proven's about.   They're all super excited when they see that message. And I can promise you this over the last eight years, that has been the message, is we disrupted supplementation. We're disrupting the way of education and we're disrupting the way of community-based marketing and bringing really cool programs to the world.  And as you can see, we have customers. We enjoy and love our customers. We look at customers as just as much part of our community as people that are promoting our product for an extra additional income because the reality is a lot of our promoters were customers. And a lot of our customers need people to surround them. We also have our VIP customers. Those are the people that are truly committed to their journey of pursuing better for their own health and their own vitality. And then of course we have our promoters. And our promoters are individuals that are looking at not only to amplify their own health. And we do find that promoters tend to get healthier more because they're more invested because they're willing to share. They take a higher responsibility for themselves. So I'm going to take you through a little bit of some promoter stuff. This is exciting for all you people that have been with us for a little while. Please enjoy what you're about to see because this is really exciting when I got to go through it. So all right, here we go. So big thing I want everybody just to be aware of is our mission is from proven side of things. Our mission is to inspire people to be better. A lot of times people go, it's the sales. It's about marketing. It's all these other things. And it's in those are factors in what we do. But if you want to pursue and want to make a big impact in your life, you have to pursue better. Have a goal or set a goal. And then we're going to teach you on how to accomplish it. We have headquarters in Dallas, Texas and Louisville, Kentucky. We're vertically integrated. So that means we have a lot of control and we're able to expand faster because of the way we're integrated. We've done over $2 billion in sales. But guess how much we've done where you live? Very little. And that to me should be exciting for you if you want to help play a role here because we've already proven that the product's amazing. We've already proven that the model works. Now it's about finding the right team of people that want to help us expand. And then when it comes to a category, when you bring a new product to the world.  Protein became to the world in 1948. 1948. It took 50 years for protein shakes to become normal. And it took another 15 years after that for it to become accepted. Meaning in the 1990s, people go, oh, protein shakes, it became normal. Meaning like people didn't think you were weird if you had one. Does this make sense to everybody? Like it wasn't weird in 1990 to have a protein shake. In 1980s, it was weird. You had to be like a fitness person to have a protein shake. But the 1990s, it's like, oh, it's not weird.  And it was completely acceptable. So we have created a category. And when you look at ketones, they're way more powerful than protein shakes ever will be to the human body. And we're only been around for eight years. So if that doesn't excite you, it excites me because it shows us the future of what's possible. If you're an entrepreneur and if you're looking to improve income and you want to help us expand, this is a huge opportunity for all of us to bring this technology to the world that's already been proven over the last eight years to work, which to me is extremely exciting. So our model is very simple. It's community based marketing. We fall under the umbrella of network marketing. And so this is something that some people maybe haven't had a past experience on. Some people maybe have never done it before. I've never done community based marketing before, before prove it. So I was new to it. I was excited. I wanted to learn all about it. Some people have been doing it before, but I always want to remind people if you understand the network marketing or community based marketing space, billions and billions of dollars of products are sold all throughout the UK, all throughout the EU right now every year. And these products are products that I'm not personally using. And my point to is that this model is well established, is well understood. If you treat it as what it is, a business that you can grow and expand with. And so we're going to do it differently. Why we call it community based marketing, because we really want to make it about a community. We don't want to make it about just the sales. How much product did you sell? How much product did you sell? How much product did you sell? Yes, we're going to share products. We're going to expand products, but we really want to expand and grow people because when you do that, it never ends. It only grows bigger and bigger and bigger. So our idea is instead of paying retailers and paying advertisement all over the world, we're going to utilize the power of voice, the power of social media, the power of influence that you already have. And then we're going to in return help you expand and share that throughout your city, your country, and the world so that you can ultimately drive and create a long term residual income stream for yourself. All right, I'm actually reading, so be careful. This is one of my favorite slides. And so this slide here, we have two really two categories. I would say we have three categories of people. We have our customer base, our VIPs, right? We have our part time. I started at this part time. I didn't A, first off, think it was possible to grow a full time income here. I didn't. I didn't have no idea. So I was somebody that looked at this part time. I'm going to do this part time throughout my day. I was not just not my Nixon crannies. I scheduled out in my day to day, my weeks, I scheduled out time that I could work and build my business. And I had to learn the business because I never done this before. So I had to learn it all from scratch. The good news is, is at least we have products and systems in place. So I could learn it. And I didn't have to learn how to ship products because it was all done for me. But then you can evolve that. I evolved that into a full time position where I started learning how to build teams, how to expand, how to learn how to talk like I am today. I had to practice that over not just months but years, but I was able to earn part time a strong residual income because I was able to follow the system and follow the program in hand. So if you're, if you're thinking right now and watching this, like, I don't have time to do this, that's okay. As long as you're willing to schedule time in your weeks and in your days, you can build this business if you're focused on the right activity. And we're going to teach you how to do that. And then we want you to evolve to a full time, but maybe you love your job and you don't want to quit. That's okay. You don't have to, you can do this part time. I like to say this, if you're somebody that's already working right now, your full time job pays your bills, right?  For me, I didn't have time. My full time job, I realized I was always going to miss my kids baseball games. I was always going to miss the school events. And for me, I didn't have a father growing up and that wasn't going to work for me. I had to find a way to make extra money. So I took prove it more serious and more serious when I realized I could actually transition out of my job, do this full time and actually participate in my kids life through the way that I really wanted to and not just the way I thought about doing it. So now I'm in fortune to do that. I hope you can too. All right. So it's funny. I want to ask questions. I feel like I'm just a talking head. So you guys, this is our first time ever doing this. And so we're going to have some fun with it. So did not get too evolved in here, but this is something we're going to teach you. If you're going to get joining with us, what we know is most people aren't good at sales. Most people don't even understand marketing. And what we learn is you don't have to, but what you need to do is learn how to share in an appropriate manner. We call it curiosity marketing. So if you're on social media, we teach you how to post in a way where people ask you questions where you're not trying to sell them the product. You're trying to share them with a way that you can peak their curiosity so that they can come to you and then you can look at inviting them to a call like this to answer the questions for them. So it's really simple. It's about connecting with people. Right now, if you wrote down, if you're somebody that's looking at this as a business, if you wrote down, how many people do you know right now that need energy, focus, mood, sleep, or fat loss? I bet you could write down 50 people. So right off the top, that's 50 people that were able to present this to. What we're going to do is teach you how to talk to those 50 people where you don't feel like you're selling them, but you're generally sharing something that can change their life and will change their life forever. So that's our strategies here is to teach you how to do that in multi facets. Maybe you're somebody that wants to learn how to leverage social media to build a long-term income. It might take some time to build that ability to do that, but we can do that with time. We can teach Sarah how to be a ninja on social media and she can now talk to her local environment while she's expanding into Eastern Europe because we're opening there. We're expanding there. And that's what's cool about this is you have a lot of avenues which we didn't have 10 years ago that we have today to help you build the business.  I'm going to come back to that one. All right. So this is the fun one. And this is for even all you promoters that have been with us and helping us in the pre-launch. I wanted to share this with you all. So this is an example. When you come in and join our business, we have a really simple system to follow. We call it the MVP roadmap. You don't need to know this, but it's really simple. Our goal when you first get started for the first three months and further on is our goal is to get three customers and two promoters. Three customers and two promoters. The promoters buy a bundle, a product that they have access to, and then the three customers will buy whatever program they're ready to get started with. They might be trying ketones or it might be more than that. And what's great about that is if you're a promoter right now in the first month or the first week, you can do this in one week. If you want to go fast, you'll make 950 US dollars just like that. And that's cycle one. Cycle two, you just do it again. Go get three more customers and two or go get three more customers and two more promoters. And then help will help our promoters do the same thing that you just did. You get $2,100 just like that. And you can do that in a week. You can do that in two weeks. Right. So you can do it as fast as you can. You have 30 days. Once you hit the cycle, but you can do it faster than 30 days at each cycle if you would like to. And then cycle three, you just do the same thing again. Two more promoters, three more customers, help your promoters do the same thing that you just did. And that's $4,200. And so this is the beginning of your business. We call this the launch phase. This is when you want to take off. We want to get you going in the right direction. And then what's really excited about this is every single promoter you bring in, we want to teach them the same thing. We want to help them do the same thing. And that creates speed. Of course, along the way, we're going to do trainings and mentorship to help teach you the skill sets. But we also want to make sure we take care of your customers so that they get the best experience on the product. And the reason why is a lot of customers ultimately become promoters, or they become customers that are sharing, and they're sharing more product, which ultimately is going to serve you and increase your commissions. Now, the next step from there, once you finish your cycle, is we want to do this. We want to go for the All-Star bonus. And the All-Star bonus is helping four of your promoters hit MVP. And if you do that, you can earn up to a $10,000 total collective bonus in your first 120 days. You can even do it faster than that. Yes, you can do it in 30 days if you're ambitious. So what I did is this is what my focus was. When I got started, I said, okay, what's my step one? I'm going to go do that. What's my step two? I'm going to go do that. What's my step three? I'm going to go do that. What's my step four? I'm going to go do that. But then I was like, what do you do next? What happens next? And I thought this is really exciting. So all you promoters get ready for this. This is what happens next. We have a really cool car program. So if you want to earn $800 towards your car, all you're going to do is you're going to go help your other promoters do the same thing you just did.  You're starting to develop people. You're going to help the same people. You're going to help 15 people go out and change their lives. You're going to help 15 people go out and create an extra $2,000 or $3,000 a month. And what we're going to do is we're going to help you earn those commissions and we're going to help you earn a free car with Provid. The car is not free. You have to pay for the car. We're going to reimburse you with our credits so that you can get up to $800 of your car bonus paid for. There is parameters around that. You'll have to search that. We'll send you sheets. When you get to rank four, we'll make sure you get the car bonus sheets so you know what it takes for you to earn your free car. And guess what? At a champion at rank six in our company, your average income is $46,000. Now my goal for you is to do this on part-time. This is part-time income. This is part-time. This is you doing this part-time right now. This isn't you doing full time. This is you on the side. You're making some extra cash, making an extra $46,000. That's the average just so you know. There's people that make more than that. There's people that make less than that too. That's the average at rank six. And you get that $800 car bonus. But if you want to take it further and you're looking to do what I did is go, hey, I want to make this full time. I want to make this a permanent thing in my life so I can spend more time with my kids or bring my wife home, which is what we did.  And a pro champ is go, we're going to help 50 people. 50 might seem like a lot at first, but ultimately it's not. Because what did you do? You brought in promoters that are sharing it. You have customers that are sharing it. And ultimately it's helping 50 people expand their ability to earn their $1,000, $2,000, maybe $3,000 or hit rank six the average income is $83,000. For some of you, that's maybe full time income. If that's full time income for any of you, let me know. Give me some jazz hands. Is that full time income? That's pretty cool. And yes, you can do that right here. And this is available. There's people on this call right now that have hit this number and further. But some of you have like bigger visions like me and you want to go, how do I go further? How do I go higher? Anybody want to go more? Anybody want to see the next step? Okay. I thought this was cool. So we have our R8, rank eight. Rank eight is the average income for rank eight is $245,000. Yes, you still get the car bonus. You already got that. You got access to ownership bonuses actually at rank seven and rank eight. You get access to ownership, meaning you get a bonus of the overall sales of the entire company each quarter. So there's that opportunity here. Now the difference between rank eight and rank six or earlier ranks is that we're now leading. You're becoming a team leader. Guess what? That's going to take time. We're going to teach you. We're going to have events that teach you leadership skills so that you can expand and teach other people how to expand also. And of course there's a little bit more. So rank nine, 319,000 is the average income for rank nine. Now I think most of you all can get down with that, right? Can you be like, I can do that? Like that's my jam. That's where I want to be. And the only thing you're doing is leading at a higher level. You stay active yourself. You're still bringing in people.  You're still helping your customers get a good experience. Now you're just going to lead people. Maybe you're helping us expand in other parts of Europe because you want to expand or other parts of England because you want to expand your touch.  And of course there's one more. And that's ProChamp 10. That's $728,000 a year. That's the average. I'm just going to say to people making millions, but people making less than that. That's the average at ProChamp 10 making $728,000 a year, which I'm pretty sure all of us could say, that'd be good little income to have. And an extra $65,000 a month does not suck. And yes, you are also included in the ownership pools of the entire company. So you want the company to grow as you're growing. So just to show you how much this is possible, what is truly possible here is for everybody. We want people to feel like you can be a customer. We want people that you can be a VIP customer. We want people to say, I can do this part time and I'm going to be learning how to do this. And we want people to know that they can do more than that. If their desire is willing to and wanting to do that and they're willing to plug into our coaching and training, this is all possible because it's all been done before. We've already proven that over the last eight years and it's right now. Some people say you have to get in early. Well, it's nice to get in early in countries that we're just opening, but it's also nice to learn from people that have already done it because you can outgrow even me and I've been doing this for eight years, which is to me very exciting. And the last thing I'm going to touch on before we wrap this up is this, and I got one more story I'm going to share here here is that when you start looking at ProveIt, it's more than a ketone company. Last eight years, a lot of people think that we talk about we're a ketone company and the reality is we're not. We are a company that is about pursuing better. We want people to live better. Ultimately, if you want to be around a long time, make an impact on a lot of lives. And we have tools. This is a tool. Ketones are the state-of-the-art supplement in the world, but we're going to continuously be innovating over the next, what's new in the next five years that we get to bring to the world, and you're going to have access to. You're going to have first-hand access to that. So ProveIt is a company that's about inspiring people to be better. And if you come to one of our events, you'll see that very quickly. How much do we talk about ketones, Sarah? We didn't talk a lot about ketones. We already know the product works. We already know the science behind that. We do have education events, by the way, for ketones and for anti-aging and health benefits, because we believe in that too. But we ultimately want to provide systems and programs and events for you to help change your life, to truly step into your greatness, to have the life that you deserve and that you've always wanted. And that's who ProveIt is. And that's why we're looking as we expand into the European countries and into the UK. We're looking for the right people to partner up with through this journey, because we're going to need that to expand quickly. I do have one more story I want to share, and then I'm going to get off the slide show and just talk to you all for a second.  But more importantly, can you give us a taste of why ProveIt? Why ProveIt? Why now? Why are you part of this community and why are you so excited about it? Because I love it. So, hi, everybody. I'm Mike. If you haven't met me, I've been involved doing delicious ketones for about three years and sharing them as far and wide and shouting them as loud as possible for about two years-ish. And for me, ProveIt, I was running a successful event business that I've been growing for over a decade. We took it without investment, grassroots UK business, to 10 million a year turnover, multiple offices, huge payroll, doing European events. And I was away doing concurrent project management work.  There isn't anything I don't know about event production. However, the bad things with event production are they take you away from your home. And I knew I needed to get into something else. And for me, when I hit around 2018, 2019, I had this burning desire to carry on my desire to sort of help people. And I set up a meal prep company. And during the pandemic, when the event business went down, I was fortunate enough to really develop my meal prep company. And we really focused on delivering fresh meals to people who needed it. We did it at a charitable rate. And it was a non-for-profit business. It's the type of person I am. I don't sit down very easily. When people tell me I can't put on a party for people, I went off and did something else. And I really fell in love with a lot more of a health and nutritious style of delivery. Now, during that process, one of the guys introduced me who I was involved with. He introduced me to Keytones. He said, I don't know all about this product, but this is something that I know suits what you are trying to do. And I thought, great, Keytones, they'll work alongside a meal prep company. The reality here is that the product and the business, both independently, are a catalyst for change. What the product did for me, we can talk about. And some of you on here familiar faces will know my product story. But in terms of the business, I started to realize that there's a way to earn some commissions that doesn't take me away from home. There's a way to help people, whilst I'm also present with my kids. I've got three beautiful kids. There's a way to earn some money and have a thriving business in helping people and do the school run. Something for my eldest is nine, no school holidays, no school runs up until I decided to make a commitment to myself that Provert can deliver what my ambition is trying to tell me to do. And at the time, I had no idea the strength of what my ambition was going to grow for and what Provert has done in terms of the business, it has given me this catalyst for change that I didn't know was coming. It's managed to deliver that enthusiasm and that thirst for wanting to help people. And something I learned early on as far as business mentorship, if you really break down and trying to think outside the box what your end goal is, throughout all my events business, the meal prep ventures and the various of the projects I've been involved with, it's all about helping people. Do you run a position where you want to help people? This has everything tied up with systems and support to help people. And so the meals, I actually cancelled the production and the prep kitchens for the meals because I realized in terms of a reward and sort of challenge and reward ratio, Provert was providing plenty of challenge and reward for me without taking me away from home. And so I have just been on this beautiful journey of personal development, of re-retuning those transferable skills into this business. And you get to spend your days chatting to people about how they can also make this positive change in their self. It's a beautiful thing to be a part of. The fact that we're now at such an early stage of this expansion that's coming into Europe, we have a patented product. We have something that can't be copied. We have a thriving community of people who just naturally smile at you and talk about you and are genuinely interested in helping you get to where you want to be. And it's just infectious. And so for me, the business isn't complicated. It's talking to lovely people. It's developing yourself to become an even more lovely person. And you've got a safe place. You've got a safe environment of people who get it. And the fact that these new European countries are coming on board, there is a phenomenal opportunity. And it isn't to be sniffed out. I, for one, am not going to let it pass me by. I understand in terms of the ambition for growth that I have. And that is only accelerated by the support that the business brings me. I could wrap it on, to be honest. I should probably start, but I just love it. And because I love it because it's simple. It makes me happy. It makes me a happier husband and a better dad in the morning. I'm not racing out to fight fires for a business that I only own the partial sharing. I'm accountable for my own actions. And, you know, and everybody here has the power to unlock that with themselves. Like with this, they really do genuinely. Awesome, man. I appreciate it. And I truly, truly, truly appreciate it. Very inspiring. And that's why I had him go last, because honestly, we're in a unique time right now. If you're somebody on here that is looking for more in your life, looking for better in your life, we have a unique opportunity to be the first to help us expand. We're up to 40 countries. I think it's, I mean, a matter, I think it's 30 of them throughout Europe and the UK that are right now in the expansion period. And so you're pretty much the first learning about this. And it's, what we want to do is find the right team of people that want to help us expand and that are willing to take advantage of the opportunity. Mike said something that was really special. It's about helping people. But the more people you help, the more you get returned and the more that will take care of you. And so if you're looking at doing this and want to be part of our community, this is what I'm going to ask everybody to do, is whoever invited you to this call, I want you to hit them back.  So Sarah, who invited you?  Right? How do I improve my health? How can I build this as a business? And I'm going to encourage you is once you get started and most likely, most of you are going to join us in the opportunity to help us expand because I just know that's the way that's the way it's going to go at first, at least, is what I want you to do is look at our different options. We have a couple of different bundle packs that gives you some product that you can utilize for trials and we have strategies on how to use that. But the, but I would tell you is this is that it's not a $10,000. It's not a $20,000. It's not a $30,000 investment or pounds or whatever our euros. This is not that kind of investment. What we're going to do is we want to meet you where you're at. We don't want you to have to break your bank to join and develop a business. We want to give you an opportunity to expand and help expand a product utilizing within your own means. And so find out each package that's available over there in the UK or in the EU. I don't want to give a price because it's probably slightly different than the US. So I want you guys to get those prices specifically for you. But just remember though, you're not having to mortgage your house to start a business and therefore you have all the upsides to do amazing things with us. So with that said and done, Mike, I truly appreciate it. Sarah, thank you so much, Kim. Very, very, very, very, thank you very much. And y'all, we're going to be doing more of these on Tuesday night. We do have a training that we're going to be doing for just training strategies so people can learn the systems. And we have some videos being sent out to you all soon. So just plug into those and we'll see you all next week. Have an awesome weekend. Mike, truly appreciate it. Sarah, Kim, thank you very much and everybody participating. Salute. Cheers, y'all.