Public Library there in San Francisco. And with that said, I wanna give you a little background about reference solutions. We're out of Omaha, Nebraska. We started in business in 1972, pretty much at that point in time as a list marketing company. Businesses would call us and they'd order a list of other businesses information and we would mail that to them and go about our day in and day out operations. Of course, with technology in the advent of the internet, we're able to do so much more online including making reference solutions available through your library, either in the library or remotely when you're at home or office or perhaps enjoying some nice location in the city. You can get access to reference solutions 24 seven and in terms of our business model, so we do compile business data here in Omaha. We have just over 16 million verified businesses. We also have records for what we refer to as unverified businesses. Those are records that well may have been verified at one point in time and then when we went to do our annual phone call, we were unable to reach them. We don't stop at just one attempt though, as you can imagine, it's in our business's best interest to try and keep records verified. So we will continue calling those businesses. Throughout the course of two years, we'll make a dozen attempts, different time of day, different day of week, et cetera. And we're calling on Saturdays as well, by the way. We will try and reach those businesses to keep them in that verified status. If we don't find anything about them having closed or that they've gone out of business, we will move it from that verified status into the unverified. So if you do business with other businesses, I will certainly show you how you can use that kind of insight in order to be able to pull up that ideal list of potential customers that you may want to do business with. We also have consumer information and I'll get into that a little bit more here. I do like to point out that we offer webinars. So if you have a colleague or a friend that wasn't able to attend today's presentation, you could certainly point them to those webinars that we offer on Tuesdays and Thursdays. We also have some information here under the learning center that you may want to know about and it's located under our training and material here. So let me go ahead and open that up. And on this right hand column, we have this database overviews. We have one for each of our modules of which there are 10. We have one that's inclusive of all the business modules, one that's inclusive of all the consumer and then all inclusive. We also offer you a data dictionary for the business and consumer information. So feel free to open up any of these that you may want to take a look at. They will literally walk you step by step, how to do a search, use certain tools that are available in the database, et cetera. So know that that's always available and you can always feel free. You can certainly reach out to the library, but if you'd like to contact us, we have our information here in several spots that you could reach out to us as well. Myself or any of my colleagues would be able to assist you with any kind of search in our database. I do like to also point out we have an app. So if you're an app user, you would maybe appreciate that. You could certainly download the app. There are two modules currently available in that app. That would be the US business and the US consumer lifestyles. Once you go to use that app, it'll ask you to put in your zip code at which point in time, it will do a 25 mile radius around that zip code. So it's possible you could see multiple libraries listed there. You would simply click on the San Francisco Public Library, enter in your library card number and you'd have access. Then we also make available the ability for you to create your own personal account. So once you've registered, you can log in and you can virtually save anything from any of these modules except for the jobs and internships. This one you can email results, but you can't save them. The others you can all save them and come back to them at whatever point in time is important for you. So with that said, our business data, we're updating that 52 times a year. Once a week, we're pushing out whatever verification information we've gained during that week. We're pushing that out Thursday into Friday morning. So I mentioned that because if you've saved a search, perhaps you have created that personal account and you wanna save some business records. Let's imagine for a moment that when you saved that search, there were 200 records that you retained. What we do is we actually save the steps that you used to build that search and then we'll reproduce that whenever on demand, whenever you wanna come back into it. With that in mind, note that if you came back to it, let's say two months later, there are eight updates that have occurred in that two months time. So it's possible you could see 204 records now presented to you because we've added some additional businesses to that particular category based on how you save that. Or conversely, the other way, maybe we've withdrawn some of those verified records. We learned that maybe a couple of those businesses have closed or we moved them from that verified status into that unverified status. So know that it is dynamic. It may change the longer you allow that kind of sit there and don't go in and update that. But you can, there's no limit to the number of saved searches that you can do. So you could save a search and call it, whatever you wanna entitle it and come back to that at whatever time is important to you. Could be a year from now, right? So this is 52 times a year that it's being updated. Whereas our US historical business information, again, since we're compiling all this information, we have control of this historical standpoint. We're saving that information annually. So at the beginning of every new calendar year, we're pushing out that previous year's information and adding that. So this is technically once a year. Our Canadian information is once a month, jobs and internships. We get access to this information through Indeed.com and it's being updated daily. Our US new businesses, those are filings for businesses that have sent that information through to the Secretary of State's office. We're capturing that information weekly and making that available. Typically, we can get these new business filings verified within 30 to 60 days. We'll then create an entire record and put it in the US business database. But it will be archived in here for one year from date of when we first received that. So I just didn't want you to think that once it's been verified, you could never go back and look at that particular business at its onset within this last year. So once a week on that, the US healthcare, the consumer lifestyles and the Canadian white pages, those are all updated monthly. And then last but not least would be our new rovers, new homeowners. We're getting this information through our license agreement with the United States Postal Services National Change of Address or updating this universe weekly. So if your business requires you to work with consumers, you may definitely want to take a look at this universe because these could be people not necessarily that have just moved across town or across the bay, but they've moved perhaps from quite a distance away. You're able to identify those parameters that make most sense for you and then be able to look at those people's records as it relates to your business. Perhaps you're gonna do a mailing to those folks to let them know about your business perhaps down the street or within that zip code. However you want to frame that. So I'll cover both the US business database, the consumer lifestyles, and if there's time, we can certainly look at the new movers, new homeowners. Be sure and let us know if you have any questions as we're going through this. I'd rather answer questions as we're going versus backing up to something but we can handle it or manage it either way. So whenever I come into a database module, as I've done with the US business database here, I'm always gonna come to this quick search page. Great for finding perhaps one company. Maybe there's a company that you wanna learn some information about. Maybe it's a newer business. Maybe it's an old existing business, but you could look up one company by name in whatever city and state you would like to do that in. You could also look for an executive. Maybe you knew of an executive that was with a company and you've learned that they closed or that that particular executive has left that company. You could try and find that executive where they've gotten off to. Hopefully again, you can at least give them a city and state that they might be in. I can even do a reverse phone number lookup. There is one particular tool that I would like to show you. And so I'll just look, we'll just look at San Francisco here and add that, of course, California. The tool I'm gonna show you and whenever I do this from the quick search page, it's only going to allow me to see those verified records. Once I go to advanced search, then I could start looking at other types of records, but this will only produce those verified records. So across San Francisco, there are 71,000 plus businesses that we have verified. The tool I wanna show you is this charts tool. It can be used in a variety of ways. What it will do in this case is it will break down all of those businesses across the city by the type of industry that they're in. That's done with this SIC code. If you're not familiar with that, that's the standard industrial classification code. Here's my top seven. Physicians and surgeons, as often as the case, generally populate this top spot simply because they're all 1099 guys and gals. So they're often at this top spot. In this case, it's followed by restaurants, attorneys, dentists, real estate, nurse practitioners, and notice in the seventh position, automated teller machines. So we do have records for those as well as red box kiosks. So I mentioned that because in some cases, people don't want those records, right? I will show you how you can omit anything if you would like, including these automated teller machines. I don't stop at the top seven though. I give you a full report. Notice it's 139 pages in length. It gives you that primary SIC code there under, that description for that SIC code, and then the number of records. So if you wanted to, let's say that you had a product that you wanted to be able to sell to beauty salons, you could get to this number of 784 by simply selecting it, and then it will hyperlink right to that group of records and you can go about doing what you need to do with that information. Maybe you're gonna save that search, right? Up to you. I can always get back, let me go back and show you some of the other filters that I can use with the charts. Of course, this is giving me each location. Notice I could switch it up to the zip code that they're in, the sales volumes that those businesses are producing, even the number of employees. Let me switch it up to that. So since we're looking at the entire San Francisco area, one to four is that largest universe at over 60%, followed by five to nine, 10 to 19, you get the idea. So I have that ability as well. And of course I could switch that up to sales volumes if I like, I can also make this a print offer, make it part of a PowerPoint presentation. Brandon, I'm looking at all businesses across your community. You could be looking at, let's say two or three types of businesses that you might do business with.  We got to all of that information by simply putting in that city state. I'm gonna go to advanced search. And by the way, additional filters goes to the same place, advanced search. It opens up this new window. Now this left-hand column is where I begin making my filter choices that I wanna use to then drive in the types of records that might ultimately be important to me. I do like to point out the company name option here versus what we saw under quick search where you could look at one company. This would allow you to look at multiple by name. So if IBM were one of those, I could add that to my list. If Delta were another one of those, I could add that to my list. I can add as many businesses by name that are important to me and then simply select whatever geography I need to use. Otherwise, we will always give you the name of the company. We will always give you this executive information where we can get it. In those circumstances where perhaps for your business needs, you need to speak to other owners of businesses, you could use this executive title as one of your filters and just drive in those business records with an owner that's present. Otherwise, we'll give you everybody that we have at that particular business by their title, name and title. Maybe you would accept on me if in fact there weren't an owner present. You could do it that way as well. You may get both, but you'll for sure get one or the other. So feel free to use that executive information, the keyword is generally the way people search the database because they don't know the SIC codes or these NAICS codes. That's the North American Industrial Classification System Code. It technically has replaced the SIC codes at least in terms of Uncle Sam's opinion. We've kept the SIC codes alive and we've made them even more granular than what they ever were when used by the U.S. government. So was that dead? Yes. Sorry, it may interrupt. You bet. Since you're speaking about SIC codes, we have a question about those from someone. Perfect. Does the SIC code break down construction contractors and just specific types of contractors such as water well drillers, for example? Oh, absolutely. So let's do this. I'll come back to this keyword search because I'll use this for an example later. Let's go to that construction. So when I go into the major industry group, this is just the SIC codes, has nothing to do with the NAICS codes. When Uncle Sam was using these codes, they always began with a two-digit number. Here's the definition for everything under construction as it relates to general contractors would be under 15. Heavy construction, except for those that are doing buildings, would be under 16. And then of course, special trades. So what you would have to do is you would have to look in those to see perhaps where that ideal fit would be. What type of construction was that again? Water well drillers. Water well drillers? Yes. Okay. So you know what? I'm gonna peek under here. Maybe I'll go under here. Oh, water sewer. Oh, let's see if I get any drillers in here. You get the idea. You would have to go through this list to see if in fact you're able to find that ideal. Waterline installation, water towers. I don't see it under there. I'm gonna go back.  And I don't like that heavy, but maybe let's go under that real quick. Ooh, drainage contractors, water pollution, water works. So you can see how you would go through this list. And I'm not seeing it there. And it could well be, I would find that under a contractor. Let's go, I'll close this one entirely and I'll stick with the general contractor, operation builders, industrial, non-industrial, what's that? Okay, probably not this one. But you get the idea. You would need to spend some time in here or if you wanted to, we could do it this way as well. Let's use that as a keyword search. Water, well, again, that was water, what? Water well, drillers. Let's see, let's see what the system comes up with and maybe I'll see if we can get an exact match. So the system's going out there, water well locating, water well drilling and service. There it is. So that fell under that 17. I was close when I was looking for that. And then it's just a matter of selecting that geography that you need in order to be able to find that. So you can always do that keyword search too and see if in fact you aren't able to get close. If it didn't come up with my expected definition, I might need to change this up a little bit in order to try and think of a new way in which to phrase that, but we were fortunate in that we were able to get to that here. So no, you can do that with a keyword or that major industry group. That's 17, I'm gonna look at that 1781. I just for the heck of it wanna see that would have fallen under the special trade contractors. 1781, there it is. I just went right past it probably. It's my vision issues. I do need to go get new glasses. So there it is. Geography kind of speaks for itself. I will show you this math based search tool. Phone speaks for itself. Business size, so number of employees. This is one of those questions that we're asking. When we need our verification phone calls to those businesses, how many employees do you have? About 72% of the businesses give us an exact number. Those that don't, we look at their peers in that area based on that SIC code that they're under and then we apply a range. So if you see an exact number, you know we've got that in our phone call. You see a range, we applied that because they did not respond to that question. And we learned a long time ago, you don't ask a private company how much money they're making and not have that phone call perhaps and rather abruptly. So we actually have a team that puts together an algorithm that then produces this sales number. They're using information like the number of employees, that line or line of business that they might be in, how long they've been in business, where they're physically in business at because there are variables that we have to account for there. Everything from power and lights to taxes to cost to own or operate a business in a particular area. So we take that all into account when we're producing that sales number. If it's a publicly traded company, we're capturing that sales information from their 10K report. So we'll always tell you if it's public or private. I also like to mention home-based businesses. We have those. So if that's a type of business that you would want to do business with, you could certainly look maybe in a particular zip code and perhaps get some of those records. But if you only wanted to see home-based businesses, no, not headquarters, home-based, I could choose to do that or exclude them. So no, you could do that either way. And we'll always give you this financial data where we have that. I do like to point out years in the database. If you're looking for newer businesses, perhaps in your community, you could select this years in the database versus year established. And you could tell the system to show you the last couple of years worth of those businesses that have opened up. Maybe they need to be certain types of business. You can do it that way as well. You get to be the driver here. Conversely, maybe you'd like to find some businesses that have been around through the test of time. So if 12 years were your high watermark, you could grab that and everything beneath it and drive in those kinds of records. So know that that's available. And professionals, all are one. It always defaults to the all, but you do have the ability to make it one. And that refers to doctors, dentists, CPAs, attorneys. Perhaps you want one primary attorney in an office, but not every attorney in an office. You could choose this option and then switch it from all to one. That means you're gonna produce fewer records. And especially if you were gonna do mailings to that audience, it's gonna cost less to do that mail campaign. We know that a lot of people make lists so that they can do mail campaigns with our information. And then I have a whole host of ways to exclude information or omit information, including previously saved searches. We saw that there are lots of ATMs across your community. If I did not want ATMs to show up in my output, I could certainly search for that. And the system will go out and identify both the SIC code in the description for ATM. I click on it, add it to my selected field down here. There it is. There's my automated teller machines. I can select that. I'll never have automated teller records show up in my results if I've in fact left this in play. So know that you can do that as well. Let's do this real quick. I'm gonna leave it at verified records. I do have those unverifieds that I mentioned. And of course, closed speaks for itself. You know, there could be some gold in here. I don't wanna dissuade you from using this universe. Just realize we've not been able to reach those businesses. But you who live in that community, you may well know that that business is still there. Maybe it's at a different address than what we had or a different phone number than what we had. In fact, I'll show you how you can tell us to update any kind of record through a communication option inside the database. So I'm gonna do a simple search. Your business might be doing business with other businesses like, let's say restaurants. I need some numbers and I know you all have plenty of restaurants. So I'm gonna, oh, not restaurants. There's my restaurants. I'm gonna search for that. Notice I'm searching all SIC codes. Think about businesses that you know of that aren't truly a restaurant but they do have restaurant services. I'll explain that more here in a second. So let's imagine that you were looking to find restaurants because you wanted to, maybe you had some kind of cleaning solvent that you wanted to be able to sell to restaurants. And it's supposed to work magic in the kitchen, right? You could obviously get a list of these restaurants. It could be those big chain restaurants or you could forego those. Just depends on what you're able to sell to, right? So I've got all my restaurants there listed. Then it's just a matter of selecting the geography that's important to me. Let's do the city again here. And when using that city state, oh, and here I've already used San Francisco a few times. So it's sitting there for me. I'm gonna say go. Notice I didn't put in the state. I'm gonna say go and then the system will give me those options. So I'll select San Francisco. And at that point in time, I'm going to update my record count. So I have 3,700 restaurants around the city. What I wanna show you is watch what happens when I make it primary only. So it wraps it down to 3,200. So we got rid of businesses like bowling alleys that also have a restaurant in them. Movie theaters that offer a dining experience, it's taken them out because their primary line of business has nothing to do with that of a restaurant and everything to do with something else, entertainment or bowling. So no, you can make it that granular should you need to. Let's go ahead and view these results. And I could be doing as many industries as I need. I've just done restaurants. Maybe I wanted to add in hotels or golf courses or whatever I could do that. Yes. We have a question from one of the attendees and she's wondering whether this database covers businesses which are only alive for a short period. And I think she might be referring to online retailers but online retailers who use the Amazon platform. You know, we will not have those types of businesses. Our approach has always been about putting people in front of businesses that are in a or at a physical location over time. We wanna be able to verify them year in and year out. Not a business that may be open today but close or stop being in business say six, eight months later. Now, we don't ask them when we're doing our verification phone calls. By the way, do you plan on closing in here? But chances are for those kinds of businesses we would not have them. Very good question. Thank you. I wanna show you this charts option now that we're looking at just restaurants in your city. So notice, I no longer have the SIC or NAICS code. I just have the zip code. That's what it's deferred to now. So I've got those zip codes, those top seven zip codes. And then of course I can go down to that full report. This is a couple of pages in length. And I could also switch this up to employment size if I wanted to. Number one to four was that largest universe when we were looking at your entire community. Five to nine is the largest when we're looking at restaurants at almost 62%. So great way to be able to look at those kinds of businesses by size. And again, I can print this off or I can make it part of a PowerPoint presentation. I also have this heat map. It's a density map. And what it will do is it will place these businesses on the map and give you this kind of view one moment while it calculates, there it goes. So where you see the red areas, lots of restaurants in those areas, yellow, fewer, green even less. And of course, where there's no color here, there are no restaurants there. I can also print this off or make it part of a PowerPoint presentation. So know that that is available and let's do this. You have the ability and I'm in the library's version of reference solutions. So you can download. I mentioned that you could save your searches but you can also download this information or print that out. It's 250 at a time. So 250, there are 25 records per page here. That would be a total of 10 pages to get all 250. All you need to do is put a check mark there, advance to the next page, put a check mark there, advance to the next page, you get the idea, put a check mark there, I'll keep going, all the way through that 10th page. 7th, yes. Someone's asking, they saw phone numbers and the results but do you have email addresses? Oh, great question. Yes, we do. And it does denote here of this 3,200, 163 with email addresses and it says more information. It's gonna direct you to contact us. We sell those. We don't make them available in the database. You can imagine that with all of the libraries across the United States that have access to our database, how quickly those email addresses would go sour. Since we're talking restaurants, well, I'll refer to it like milk. It would go, they would go sour very quickly. So we do sell those. You, when you contact our email address here and ask about that, someone will, the person that's responsible for that part of the country will contact you and find out specifically what you're interested in, how should we filter those and then they will get you a total number of those email addresses along with the cost. By the way, this number of 163, that's what my parent company, Data Axel owns. But we also work with a large brokerage firm that has many more email addresses. So I always let people know that whatever total you're seeing here, we have about 65% coverage. Some industries will be better than others, but on average, it's about 65%. So I'm ready to download. I'm on my 10th page. I've selected that. I can go to download here. Comma delimited is definitely what you want to use if you're gonna make mailing labels. It still drops it into Excel. With the summary, it's gonna include the name of the business, their address, phone. It'll also include that owner or manager's name and title, number of employees, line of business, sales volume, all of that will be captured in that summary page. So if you were going with that, here's what that's gonna look like. And remember, I can do 250 at a time. So this is my first group of 250, but I could go out and get two or three or four more groups of 250 if I would like. With that said, my page, this page here is static. I can't add more information to this at all. However, if you take it from my universe and paste it into your own Excel document, you would be able to continue adding to that document and save it all under one name. Versus saving 250 at a time under their individual names. You could do it all in once. You simply come up here between cell one and A and copy that information.  It will always leave you on this instructional page. You just select the word back. That'll bring it back to that 10th page. Now you need to get rid of these check marks. Easiest way to do that is revise search. The system doesn't forget how you built that and then you view your results again. It leaves you on page one. It's taken out all those check marks. Then just type in 11 and enter and you're ready to go with more of those downloads. So it can be pretty quick that you're able to extract those downloads. As I mentioned, of course, you can print that or you can save the entire search, this entire number. You're not gonna save just the check marks. You'll save that entire number. So we have that. I'm gonna revise this search slightly. And by the way, all of these tools are available in many of the modules that I'll show you here. I'm gonna use this map-based search tool, but before I do that, I'm gonna add some additional filters. I'm gonna say number of employees. Give me these two with web addresses. In fact, I would mention that with web addresses, let's say that you wanted to do a small little email campaign. What you could do is you could produce those web addresses, download that information, then you could go and look at those websites. You'd have to do it one at a time, but you could look at that website to see if you could find an email address that you could harvest from there and then get enough of those so that you can do your small little email campaign. Great way to work around needing to purchase that information. So I'm going to go with a different geography selection. We're gonna use the map-based search tool. And whenever employing this, make all of your other filter selections first and then open up the map. It'll give you this view of the United States and in the upper left-hand corner, this is where you begin to tell the system where in the world or in this case, where in the United States, would you like to go? You could put in a physical address here. You could put in just the city state, a zip code, a county state. Kristi, what's a zip code there in, like at the library there? A 9402. Could you repeat that again? 9402. 9402. And I'll say go. So here it's taking me to that particular zip code area. I have these tools available to me. I can draw my own shape. I could use a true radius. I have some predetermined boundaries and even create a drive route. With the shape or with the radius, the max distance that you can go out is 150 miles. So just realize there is some limitation there. With draw shape, it's quite easy. Where do you wanna begin at? It's a single click to begin it. So let's say that I wanna do it right here at the R with Richmond. And I wanna come right up here towards 101 and I'll click again to change direction and I'm gonna come right down here and then I'm gonna come right down here to one. Almost looks like a baseball diner. Then I can simply double click to finish my shape and then the system will go out and calculate how many businesses match my criteria in that shape. And as you can see, I'm ready to give you those 143. All you'd have to do is say done and then view your results. But we're not quite done yet. I also have visibility. Let's say that I'm looking at this shape and I'm gone. You know what? I shouldn't have gone quite so far north. If that's the case, you can either delete this altogether and redraw it but I wanna show you another way you can use this. Let's say that I'm gonna start here at Richmond and I'm gonna come right over here to Oracle Park and I'm just gonna come right up here and double click. So of that 143, there are 61 that are in this new shape that I just drew. You can double click in there and exclude that if you'd want. Maybe I really meant to make this my shape and not add this area. So see how you can deduct from. And as you can see, I'm ready to give you that 85 records. So there's lots of different ways that you can use the geography to get to the kind of data that you need to get. I'm gonna delete this real quick. With the radius, the true radius, where do you wanna begin at? It's a single click and now you have to hold it and then drag it in whatever direction you wanna go. I usually go south. So there's a couple of miles right there, as you can see in that lower right hand corner, it says radius two point. I'll let go of that 147 in that area. Again, just like with the draw shape, I could alter that radius if I wanted to. Just depends on what I need to do. I also had these predetermined boundaries as large as the state or as small as the neighborhood. Let's do the zip codes in the area. So there are the zip codes in the area. I can click in any zip code that I need. They don't have to be touching and it will calculate how many businesses match the criteria that I have. If that's all I need, I can say done and I'll get those 55 records. And as I mentioned, I also have the ability to do a drive route. So when I select that, it's gonna bring up my new window here. At this point, I can put in a physical address as it notes here in these examples. I could put in just maybe a street corner, 10th and Main, somewhere USA. Depends on how I wanna do it. Let's do this. I'll give you an example from my community here, Omaha. And we'll go to Lincoln, Nebraska, which is like 55 miles away. Notice the buffer distance. The max is 15 miles. That's 15 miles on one side of the roadway. So it's really a total of 30. I'll do point two.  So there's my route from Omaha, downtown Omaha, all the way to downtown Lincoln. And there are 64 results along this route. Match my criteria. Again, if that's all I need, I can say done, view those results. And I've got that information right there as soon as it populates. There it is. I do wanna show you this and I'll just use this Arby's as an example. Notice we have this corporate tree. So I've got that company name, that executive where we can get it, street address, city, state, phone, et cetera. I have this up arrow that will go to the subsidiary that's responsible for all of the Arby's. If there weren't a subsidiary, it would take me to the ultimate parent. This will show me everything about that Arby's entire hierarchy. So I select, there it is. Arby's is actually owned by this work capital group out of Atlanta, Georgia. It's a private equity firm. Notice they have 42 subsidiaries, almost 40,000 branches. There's a legend that runs across the top here. So if you needed to know what this PV stood for, you can quickly identify that that's a private company. If you wanted to see these other 41 subsidiaries, because there's one of them, right? Simply collapse or close this and there are all the other ones. And I'm sure that you recognize a lot of these businesses by name. All of these folks are under, they just added Dunkin Donuts not too long ago. All of these businesses are in fact under this work capital group. And if you wanted to get to these, to take a look at these hardy locations, just open up that subsidiary, click on it and there it is. So it depends on what you need to be able to get to, but this could be some great insight whenever you see that corporate structure that you may end up using in a conversation if you're attempting to perhaps sell something to that business. So know that that's available. All that can be downloaded. It can be printed off if you'd like. You can always get back to the record. And then this is a perfect example of what our records would look like. So you can click on that company name, it'll open up that record. Here's all my location information, the website that they use and social links. I can also get to that corporate information inside the record. I had those job listings through Indeed. There's the industry profile that drove in this record. I have a business profile in this case. We won't necessarily have a business profile on every single business, but where you have that, you might want to explore that because you might find some great insight. I also have Google Maps embedded in here because we have the latitude and longitude embedded in the background. I have the business demographics. So we just updated this record in March of this year. So we'll contact them again next March. When we contacted them, they told us they had 23 employees at this location. What we don't ask is how many of them are full-time versus part-time. We just want that total number because that's gonna go into this algorithm for this particular business to produce that sales volume. Again, this is a private company. So there won't be any financial data as it relates to stock data. I can get to that work capital group record if I wanted to. This one's been in our database for about 38 years. Some hours of operation, that management directory, company news, we get this through Bing and it's updated on the fly. So it's already been updated, gosh, how many times? One, two, three, four, five, six, six times today. And some of them are not good news, right? But know that you can certainly take advantage of this information and even get to older articles here. Did you have a question, Christy? Well, yes, thank you. Someone is asking about the map and the question is what are carrier routes under boundary select on the map? Just that of the United States Postal Services routes that they use. So it's a very finite, unless of course you're out here in Nebraska and the carrier guys, especially in rural Nebraska, they have some massive distances that they have to travel on their route. But the people that those postmen that work within the confines of the city, their routes are a little less in size, overall size, because they have so many more stops, right? Multiple houses on one block. So it's all about the postal routes. Great question. Stock data, again, we don't have any on this record because it's a private company. And we wouldn't have stock data on a branch, by the way. It would only be on either the subsidiary or the ultimate parent. Then I have some business expenditures, some historical information, including historical records. And this goes back to 2003. We will track name changes like if Arby's became another business name, we would track that name change and list it accordingly. Same thing with address information, phone number, et cetera. We also have UCC filings. So if this business has taken out a loan and put something up as collateral, that would be captured there. Nearby businesses, again, because we have that latitude and longitude in the background. And then last but not least, a list of competitors based on that SIC code. So we have all of that available in a record. I'm gonna go back to the top. I did mention early on that there's a way that you can tell us about anything that's perhaps changed with a record. Remember, we're only calling them once a year to verify this information. So lots can happen between when we made that first phone call and when we make our next one. If something has changed with this record, let's imagine for a moment, we know that the number of employees they had was 23. Let's imagine that you learned it was actually 33. You can tell us about that. Complete this information, submit it to us. We'll send you back a response immediately letting you know that we've received your query. And as it notes here, this information is gonna be sent to this group of researchers. And by the way, those people are making phone calls Monday through Friday from 7 a.m. to 9 p.m. and Saturday from 8 to 5. So they're gonna make that phone call based on whatever check mark you may have put next to these boxes. And then they'll call and verify that there's been a change. If when we call, they say, oh no, we actually have 35. Well, then of course we're gonna update the 35 and forgo the 33. But we'll send you an email letting you know that we've completed that update. And that's true for any of our records, business or consumer. In fact, consumer is what I'd like to show you next. So let me go into the US consumer lifestyles. So we're not call verifying consumer data. As you can imagine, that's a large universe. We get it from various sources, surveys that people have completed, memberships that people have joined, warranty cards that people have submitted, credit card processors that process payments for different companies. So we're capturing that. In fact, I was not in this database when I first moved back into Omaha, but I started purchasing my dog food at Petco and I became known as a dog lover. In fact, I would go right to advanced search because here's where you can use some various filters in order to be able to drive in the kinds of information that you would like to ultimately see. So let's say that I'll go under lifestyles, I'll select this and I do like to point out, notice there is a scoring system. It's zero through nine, but we will only show you records of people who score a six or higher. So they have to be active in their category. You can't go to Petco and buy one dog toy and then be known as a dog lover, right? So these are all of the categories, everything from apparel fashion and beauty all the way down to travel that we're tracking and updating in these records. So if you were interested, maybe you own a boarding channel and you wanted to identify those dog lovers. I'd better take hamsters out because most boarding kennels don't want the hamsters. So let's say that you have a boarding kennel and you really wanna focus on those dog lovers, you could certainly do that. You could even choose to include some estimated home incomes. So we're getting this through the Census Bureau and then we make adjustments based on when that census was last done and what's happening. So if you wanted to, you could say, okay, only show me, because I wanna market to people that can afford my service or my products, right? So only show me those people that are in these ranges, let's say. And I would do it one per household. I want one record, one name to represent that household. It's called our head of household. So I've asked the system, identify those dog lovers one per household in these dollar amounts. Let's go. We'll go with San Fran and I'll say go. And this is my total universe. I'm gonna update my count based on that. So I have 1,055 that match my criteria that our dog lovers. I wanna show you what those records look like. And notice, we do tell you that the phone numbers that could be listed here, not as nearly as many as there used to be. Landlines are kind of becoming a thing of the past. There could be cell numbers here, but we don't know if they're cell or if they're landlines. It will state though that they may be on the do not call list and should not be used for phone solicitation. And I would add to that unless you get a clean list. We can clean a list for you. Of course, there's a fee. The do not call registry can clean a list for you. Of course, there's a fee. Just know that to have that so you could call somebody has to go through that do not call registry. But let's take a look at Cheryl's. So here's Cheryl's record. Here's all of that address information. We haven't seen enough to make a call regarding marital status one way or the other. Been in this home for about 28 years. There's that neighborhood information that we're getting through the Census Bureau and then making some adjustments to that. And there are the lifestyle indicators. The only reason this record is displayed is because of the dog lovers. She's a dog lover. We didn't ask the system anything about gardening, just dogs. In fact, we could do a search for gardening and her record may not come up because she's not active enough. Remember, it has to match that six to nine range. Downloading information, if you were gonna send up maybe a mailer out to these folks, same way it is on the business database. 250 at a time, you would simply select that right next to first name and then advanced to your next page. Repeat that. The map based search tool also works in here. So does the heat map and the charts. So let me go back to page one here. We'll chart this. These are the home income ranges that I selected. So it breaks it down next by home value and I can even look at this from zip code. Maybe I wanna focus on at least initially a couple of these zip codes where I have more options available to me to do a mailing. I could get to this group of 139 or this group of 138. Just depends on what I need. So know that consumers is something that you would have access to as well. I do wanna show you one more tool in here and that is in regards to this consumer snapshot section. I'll just go with age, marital status and children present. And I'll say, give me some of these age ranges. I am gonna get rid of these dollar amounts because I want more people's records available. So I'll just get rid of that all together. I'll grab one more age range. I'll say married presence of children. So now I have 68 records because I've got rid of all those income ranges that match everything. So I can click on that. Now notice, no longer do we present to you the physical records because of the information selected in this consumer snapshot section. So anything from age all the way down to a veteran present. Anything selected from there is considered sensitive data and it gets suppressed. So the closest I could get is by either using a chart, a matrix or a table for example. So let's imagine I already, maybe I need that home income and I wanna include age and I wanna look at it based on the zip codes that they're in. That's as close as I can get now to seeing that information. So I've got all of these estimated household income ranges, the age ranges, the zip codes that they're in and how many records apply to each of those zip codes. So I just didn't want you to get to the point where you've made a selection from the consumer snapshot and then wonder what happened to my records? I broke something. You didn't break anything. That is the way it is set up. Questions? There is one question, but it was from earlier and it has to do with the new movers home owners. Oh, yes. Someone was wondering how long does a household appear in the new movers home owners data? Great question. So a year and then we'll push it out either into the US consumer lifestyles because now we've seen that address under that new name for a year or if it doesn't come under here it'll end up in the consumer, the white pages. And you all don't have white pages. I just noticed that. You have the Canadian white pages but you don't have the, at least unless I'm, I did mention that I need new glasses but I am not seeing white pages as an option here. So yeah. I really did have access to white pages before. I don't see any. You know, if you could double check and let me know I can always get with the account rep and let them know, hey, we're missing something here. Okay. I'll do that. You bet. So with the new movers new home owners they'll be in there for one year. We update that weekly and they'll be in there for one year. Right. Thank you. And just to clarify, you mentioned the census. You get the census data. Correct. Is it updated as soon as it's available from the census? Obviously we get it, I'm sure from different areas at different times, but we update it as we get it. Right. Thank you. Another question. Someone is wondering, can I update my own consumer record? Oh, absolutely. Just like with the business information anything can be updated. Alls we need to do, let's just grab. Let's just grab. We'll just not say in Francisco. Say in Francisco. We'll grab that. We'll do that. Go. Yeah. And we'll say a pair of fashion G. So yes, when you come into any record, let's imagine you were Christina, you can open that up and there's that data feedback button right there. So anything can be updated when you select that. Of course it's going to give you these various categories name through phone number. And then if it's something that's not covered here in one of these boxes, then you can always free form a note to us. Absolutely. Other questions. I think that's it. We, I think we've answered all the questions. Thank you for doing that, Bill. So it's 1107 here. So if there are no other questions, I think we can end the presentation. Well, thank you everyone for your time today. And if you have questions, you can certainly reach out to the library. You can always contact us as well. Thank you so much, Bill. It was another great presentation. I always learn something new every time I watch it. You know, thank you very much. I appreciate that. So we'll be sending a link to the recording along with the follow-up email later today. But again, thank you so much, Bill Carlson. And we'll see you next month. Okay. Thank you. Would you send me an email also with the final headcount as you know that? Definitely. Thank you. Okay, thanks everyone. Thank you for joining us. Thank you, Bill. Goodbye. Goodbye, everyone.


Hello and welcome back to the craft box everyone. My name is Brendan today. We're on episode 56 of the Road to 100 series Today, we're joined with Finn Are you gonna like stop scrunching paper or are you just gonna continue doing that and then on me? What are you gonna speak? Finn? Hello! It took your while man How you going? Pretty good. Let's talk to our crafting Those will be enough I think Now we need an ice shard from the glacial plains to cleanse the mystic talons Yes, I should have asked you to bring one when you went for the pure ice water But I did not know how grave was the threat. Okay, Finn was apparently already there because it's pro So your last episode go check it out if you haven't we um Did it We figured out that the coven is starting the everwinter I left a mark by the way, so you can put to me That's what you nicely Mystic talons and attuned them to you that measure should protect you from some of the coven's evil rune magic The names of the members of the coven are shrouded in darkness and mystery No Raven knows who they are. It is how they rule us through fear And I know more than most Ravens, and I only know of one member of the coven a raven named Mord rune Charter What you know of him? He wore the shape of Thane Anderson of Anders Holt. I Am impressed that you defeated him his room is not far from here in the caves Confront him again and see if he reveals the names of other members of the cover Okay, um, I'm just gonna go get some men and because I'm at like negative five It's good. It's not your fault He's holding my money mini monama This wasn't even Amazing, okay, let's try again the amazing sata 1180 back to full health Here we go. Let's see how much this does Fire too much damage Yes, he's dead four seven seven three amazing It matters not you cannot stop the coven the everwinter is at hand Okay, let's use the trunk You search through Mord's trunk and discover a scrap of paper with some runic writing on it The paper has two names on it moon and mist weaver and cold shadow song You know these names Okay Do you now? Yeah, I do Did you find what you're after I suppose I'll put you in it is unfortunate that Mord escapes But all is not lost names of two others in the coven you Defeat them and see if you can stop their mad plan to sheath all of grizzleheim in ice Okay, we're gonna be back after we've defeated these two just because it's a bit It's just basically the same battle again, and then Delight in Savage 101 With brand welcome to the lion's den den temptations on this way Welcome to the lion's den Yeah, so even her eyes go amazing Use the trunk We're going to stop the everwinter. Yeah Okay I think make person just assume that we're going to stop the rewounder The cold just assumed there we go. That's a cheeky port We are in luck the coven must perform a ritual on the raven's rune stone before they can bring about the everwinter They have not yet done so a ritual that powerful will take time to complete You have a chance of stopping the coven before it is too late from the notes You gathered the coven will have need of this middle scum facts for their ritual the gelling chalice And what I will stop The gelling chalice is a treasured item held by the ravens. You can make use the willow star You must venture once more into the planes of the heart of winter It is a rare a natural item a locus of power formed in the heart of that time Is the hound that bites at our heels you must race to retrieve these items? Are you here? Yeah, I am You have returned but the news is dire I do not know how but the coven has begun the ritual without the gelling chalice and the heart You must stop them now. They are in the main fortress Okay You just don't oh my god A magical barrier Hey, tell me when you're there. I'm there. You do not know what kind of magic it is Perhaps Raffin knows Is this the is this one of the final battles? We're not battling yet Let's go back to Raffin Let's go back to Raffin A mystic barrier. How can that be? Raffin double crosses us I know all the secrets of rune magic and the coven cannot be performing the ritual and Keeping a mystic barrier at the some other force must be at work holding that barrier If so, it has to be near the fortress In the caves perhaps you must go to the caves and search for the source of the mystic barrier Okay, I gotta get in there now again.  You will need some summoning dust This dust will help open the roads between the worlds Letting me leave on summoning dust is carried by most Coven initiates, so it is easily gained Okay, we'll be back once we've defeated these Coven initiates. Okie-dokie. We're back. We just finished that We got James on just to help because it was going tediously slow Yeah, and go talk. Hello You are industrious and have gathered the summoning dust Wonderful now you can place the summoning dust in that creature. That's the one Gather some summoning dust from Coven initiates if you as instructed you sprinkle the summoning dust in Now the air is right for a summoning or a dismissal in this case Very good as you are no doubt aware summoning magic is about sympathy Making one thing resemble I was summoned by Ravens of the Coven And it would be easier if I were dismissed by someone resembling if you can gather some feathers for my captors Perhaps a Coven initiates and a winter wing warden. We will have the elements. Okie-dokie. We will be right back once we've got these Okie-dokie. We're back Managed to do that took forever like dying Slowly dying. We need a break. Your skills are impressive Now place the feathers in the briger just as you did the summoning dust The feathers flutter as they were thrown into the briger. They've been doing so almost ready My return home is at hand Raven scars actually the worst area of Griswold hunt to be honest You have done well young wizard When they first summoned me the ravens of the Coven stole a sample of my blood Blood is what binds me keeps me in this place They keep it in a safe place. I'm sure Perhaps within their control ship if you can recover my stolen blood and restore it to me That all will be complete.  Oh, yeah, where did it go?   What school is fire obviously Okay, well, I'm fine in yeah, it's my life. I should be fine. Very sharp. It's fine I might add a couple of nature's rough Be free you pour the vial of Gertauk blood into the bridge my tc's I must admit that it will be a pleasure to silence you The secrets of banishing my kind can go no farther Okay Treasure cards is fine.  He's actually saving pips. Yeah He's actually smart Okay, let's hit and see if we can do well do some damage demo Oh, I hit storm 5555 Cheeky Okay, he's nearly dead. You know what he fuzz old. No, I'm just gonna go for it again. I Need to have one thousand four hundred and forty five with storm. I need a blade. I need a blade Need a blade Need dim blades Dim blades He's dead for me. I think as he did 25 points. He's dead. Yeah, he's dead. No, he's not dead. He survived with like two health. I bet Like no health at all. I bet I bet I bet I bet how much health 26 health cheeky we want it Which is fire just realize that it's probably that idea plus a weakness going to like nothing 26 Nope not dead yet Yikes, yeah, I'm gonna shent all 11 health. He's got a live in health.   Oh they only had four 2200 so not much health 21 okay, this one's gonna do slightly more because he had a bit of faint much as a stone this is doing Solid 21 nearly 22k. That's pretty good Amazing You may have beaten us now, but the everwinter must come tell your king that the everwinter is inevitable This world will end in ice sweet Thing look to the king. Are we done? Yeah Are we done packing? Well, what is this place? There's a hard? Yeah No way Let's talk to the king see what he says Have done a great thing indeed far more mighty than any hero of this land You have saved our world from eternal ice and thwarted an evil conspiracy that set us all at war All the warriors of Bristle High must now be imagined as an example of what a hero can do on this day a mere outlander Became the greatest hero in all your home world It is certain that fate. Oh, yeah, baby greater adventures ahead for you. Oh my god So that is the end of grizzly hum. What do you want? Could you come at once to my office grizzly has made again of yours, okay? so That's grizzly. Hi everyone Next episode we will be going into dragon's fire, which is particular So thank you for watching remember to leave a like and subscribe and press a ding a link to and remember circle Craft outside the box. Good. Bye


Ratchet is the first undeniable hit that has come out of Ryan Murphy's huge Netflix deal and is already greenlit for a second season. Before discussing all the news and information we have regarding the next season of Ratchet and even seasons after that, I'd like to discuss the general public's response to Ratchet. When it premiered on September 18th, Ratchet was number one on Netflix's top 10 in over 50 countries, by far the most successful Ryan Murphy show on Netflix thus far. And as I'm recording this a week later, Ratchet is still number one in over 50 countries, although it has dropped to number two in the United States. On Rotten Tomatoes, Ratchet is sitting at a 60% approval rating with critics, which is the very borderline between Fresh and Rotten, but with audiences Ratchet has a 72%. Over on IMDB, Ratchet similarly has a 7.5 out of 10 based on user reviews, with the highest rated episode being Episode 4, Angel of Mercy Part 2. So while critics aren't quite adoring the show, fans do seem to be entertained. If you want to hear my thoughts and opinion on Ratchet, then check out my review of Ratchet Season 1, there should be a card appearing on your screen right now that'll take you there. Overall, Ratchet seems to be quite the success, which validates Netflix picking it up for two seasons as soon as they greenlit it. So now let's talk about what is in store for the future of Ratchet. Before we speculate about what may happen in Season 2 regarding the plot point, and even the show's broader future, let's talk about which characters will likely be returning for Season 2. I am about to mention heavy spoilers for Season 1, including characters that did get killed off, so turn away if you haven't finished Ratchet yet. Obviously, Sarah Paulson as Ratchet will be returning for Season 2, Finn Wittrock as Edmund Pullison will certainly be returning as well, as the cat and mouse game between him and Nurse Ratchet was the big teaser for the next season at the end of the finale. Cynthia Nixon as Gwendolyn Briggs will likely be returning as well, Judy Davis as Betsy Bucket will also probably be returning as Bucket, Briggs, and Ratchet seem to have formed a little trio by the end of Season 1. Sophie Okanido as Charlotte Wells will probably be returning too, as she is now Edmund's right hand woman after aiding in his escape. And lastly, Amanda Plummer as Louise will likely be returning too, as she is randomly in the car with Edmund and Charlotte at the end of the finale. So if I were betting, I'd say that this is the majority of our main ensemble for Season 2, surely with a few newcomers joining the cast as well. Notably, if this were the case, Sophie Okanido and Amanda Plummer would be promoted from recurring characters to main cast members. A lot of notable members of the first season's main ensemble did get the axe in the show, including Dr. Hanover, Huck, Lenore, and Nurse Dolly. So unless some sort of flashback is used in future seasons, I think we've seen the last of Jean-Jean Briones, Charlie Carver, Sharon Stone, and Alice Englert on Ratchet. Given the incredibly mixed up production schedule in Hollywood right now, given the pandemic, it is unclear when Ratchet Season 2 will go into production and even more unclear when it will air. Ryan Murphy's other projects, American Horror Story and its two spinoffs, American Horror Stories and American Crime Story, are all set to be in production within the next few months of 2020. Assuming production can safely function through these shows, I would expect Ratchet Season 2 to film during the first half of 2021 with the possible Fall 2021 release date. That is purely my speculation, and it is all dependent on how these next few months go. Now let's talk about the possible plot points that may come into play in Season 2. Sarah Paulson has started discussing what she knows about Season 2, stating, nobody knows anything about Season 2 because Ryan, with the number of things he has going on, who's to know when all that's going to begin and you throw in the pandemic and we think, well who knows. Despite this, Ratchet does seem to be a decent success for Netflix, so I think it will be on a somewhat high priority over there at Netflix Studios. About the possible breaks between Ratchet Seasons though, Sarah compares it to the crown saying, I like to think about it like the crown because I'm a desperate fan of the crown, and the amount of time I have to wait for another season always makes me so crazy. But then when it comes, I'm just like a raved nut sitting there and I devour it. I like to put us in that timeframe in my mind that if people consume it the way I hope they do, they will anxiously be waiting for the next installment when it does come, and that'll make it much sweeter. So it seems that Ryan, Sarah, and Netflix are anticipating not just season 2 of Ratchet, but also a season 3 and possibly 4. Obviously the only confirmed season right now is season 2, but they seem to be anticipating a long running series. About this, Sarah said, we're definitely doing a second season, but if we were to go on, the plan would be to do about 4 seasons. And in the 4th season, we end up in the Cuckoo's Nest era. Ratchet is a prequel series to one floor the Cuckoo's Nest, so the question is whether or not this show will ever catch up timeline-wise to the film. About this, Sarah stated, I don't know that we would ever go into the hospital from the movie simply because, and this is just me saying this, I don't know what Ryan's plan would be. I certainly don't want to see me acting opposite a computer-generated Jack Nicholson. I don't think that sounds like a good idea, so I think if we end up in that era, it would be more about what Nurse Ratchet's life was. When she turned the key in her white uniform, coming back into her house from those days at the hospital with all those events happening there. As we know, season 1 ended on a two-year time-jump placing Mildred, Gwen, and Betsy in Mexico in the year of 1950, and I'd assume that is exactly where season 2 will pick off from. I would like to be filled in about what exactly happened in those two years, but from the looks of it, season 2 will revolve around Mildred hunting Edmund and vice versa. With our anti-heroes having a trio of Mildred, Gwendolyn, and Betsy against Edmund's more openly antagonistic squad of himself, Charlotte and Louise. Sarah Paulson validated this theory in an interview as well stating, I think what you do see at the end of the season is that once Mildred realizes that the very thing she has spent her entire life governed by has betrayed and forsaken her, which is her brother, and has now brought harm and more mayhem by taking the lives of seven innocent women who are also nurses, she says, I'm coming for you. What you're possibly going to see is a Mildred who has now become even harder because the thing that kept her soft was the part of her that was engaged in the love and production and the desire for absolution as it pertained to her brother. Now that that's gone, I don't know who she'll become, but further and further away from her heart and her humanity, I can be pretty sure about that. Obviously, much more would be happening in season 2, including the mentioned new characters that will inevitably be introduced. So let me know what ground you think the show will cover in the future, and that's all I've got for you regarding the future of Ratchet on Netflix. If you haven't seen my review of the season, make sure you check it out and let me know in the comments what you think of Ratchet. Give this video a like if you liked it, subscribe for more content, check out my Patreon, and I'll see you next time.


Reconnaissance was and still is the backbone of a country's ability to collect information on other nations. One piece of the reconnaissance pie is the use of satellites orbiting Earth taking photos to monitor armies, navies and even nuclear tests. A malfunction in one such satellite would leave a vast portion of Northern Canada irradiated in January 1978. Today we're looking at the Cosmos 954 and its crash and subsequent radioactivity release. I'm going to rate it here 5 on my disaster scale, not great but also not terrible. The Soviet RawSat program shows that not just the USA was looking at the feasibility of placing a nuclear reactor in space. The program consisted of 33 reconnaissance satellites which were used to monitor NATO vessel movements using radar low orbit altitude. Because of these requirements a problem was discovered, and that was power consumption. You see, the radar needed power and consistent power, something that solar panels alone couldn't achieve. Not only would shadows of the Earth interrupt operation, but the size of the solar panels would affect orbit. Instead it was decided to use nuclear power. The USSR wasn't the first to explore nuclear power in space, as the US and NASA got there first with the snapshot program, although later RTGs were picked over the fully fledged reactors for future missions. For the RawSat program a reactor was designed and placed into operation, and this would be called the BES-5 and was a Uranium-235 fast-fishing reactor. The reason for a fast reactor was simply no need for a bulky and heavy moderator. This helped bring the weight down of the entire reactor and radiation shielding to just 385 kilograms, and this included 31 to 44 kilograms of enriched uranium. The reactor had 6 control rods and had beryllium reflectors to reflect neutrons back into the core. The Uranium-235 was more than 90% enriched and generated 3 kilowatts of electrical power from a liquid sodium-potassium thermonic conversion of 100 kilowatts of thermal output. After its operation, use of the satellite was designed to shoot the reactor to disposal high Earth orbit to prevent it coming back to Earth, although obviously at least once that didn't happen. It is known that at least 5 satellites experienced failures with at least one other incident involving radiation release. This brings us to Cosmos 954 and starts the mission on September 8th 1977. The satellite sat atop a Cyclon-2 rocket, being launched at 1355 from the Baikonur Cosmodrome. The satellite orbited Earth around every 19 minutes, but this was changed by December when it began to be erratic deviating from its original orbit. To be fair to the Soviets, after it was decided that the satellite was uncontrollable, officials contacted their US counterparts informing them of the situation, including that the now-stricken craft couldn't eject its deadly reactor. The satellite, including the reactor, weighed around 4000 kilograms, all of which were destined to crash somewhere on the planet. Although it was known that the satellite was uncontrollable, it would take several months for it to re-enter the Earth's atmosphere due to the stable orbit it was following. Initial predictions thought that re-entry would happen near to the middle part of 1978, although these predictions would be proven wrong by January. On the 24th of January, the satellite entered Earth's atmosphere while above North-East in Canada. Initially, the Soviets claimed that the satellite must have been burnt up in orbit, but this would ultimately be proved wrong. It was discovered that debris from the satellite had been scattered along a 600 kilometer area between Great Slave and Baker Lakes in Canada's Northwestern Territories. This happened during a three-minute burn-up and was observed from telescopic and visual tracking. Searching for the satellite used a joint recovery team of Canadian and US personnel. Some of the radiation detection equipment and aircraft were supplied by the Department of Energy sent from Nevada. All US units were placed under control also from the Department of Energy. Immediately after the remains of the satellite had been deposited on the ground, US and Canadian teams scrambled to begin search and recovery operations on the 24th of January. The search area was divided into eight sections initially, but this would be extended to 14 sections after Area 5 to 8 showed no debris traces. First on the scene was a 22-man Canadian radiation monitoring team. The operation was named Morning Light and it was given this rather cool albeit homemade-looking logo. A rapid recovery was needed as the radioactive content on the satellite posed a serious hazard to life and the environment. The recovery area posed risks in its own right mostly in Tundra with very little in the way of landmarks as all, including rivers, was covered under thick snow. Two C414s arrived from the US with radiation equipment and personnel. The equipment was attached to Canadian aircraft with the first being dispatched from Yellowknife on an initial straight-line search of over 500 miles. By 4am, four aircraft equipped with radiation detection equipment had been dispatched. Initially, search areas focused on population centers and main traffic areas. By late January 26th, teams had deployed at Baker Lake and Yellowknife in preparation for the aircraft to indicate where to search. Computer predictions augmented the air search by calculating the satellite's reentry route. At around 10pm, a radiation hotspot hinting of a piece of the satellite was discovered by one of the planes just near the Great Slaves Lake, and by the 28th, locals in the areas were notified of the potential hazard in the area. Signs were erected in both English and several Indigenous languages. Initially, two men from a team of six explorers on a 15-month dog sled expedition across the Northern Territories discovered a strange object in the warden Grove Wilderness. When the two returned back to camp, they informed their colleagues. Earlier on in the day, the expedition had received a radio transmission about the crashed satellite. The team contacted authorities and a recovery team was dispatched. The piece would be later known as the Antler and had a radiation level of 15 Ronkin per hour. By January 31st, several pieces of radioactive debris had been located and isolated by ground crews deployed by helicopter. Once on the scene, the search teams made use of handheld radiation detection equipment. Some of the waste was sent to Yellowknife for initial analysis, and others were sent to Edmonton. The search effort spanned over two phases between the 24th of January and 20th of April, 1978, and the 21st of April to the 15th of October, 1978. As time went on, US personnel were phased out of recovery teams. Here are some of the pieces that were found. A metal drum known as the Stovepipe found in sector 1 was a sizeable piece, although it wasn't radioactive. Four steel plate fragments found in sectors 1, 11 and 12 gave off up to 15 Ronkins per hour upon discovery. Over 40 bb pieces giving off between 600 mRonkins an hour to 100 Ronkins per hour on contact in sectors 10, 11 and 2. There are also several other smaller chunks with the highest giving off 10 to 30 Ronkins per hour on contact found in sector 10. Although one piece was the hottest fragment discovered, gave off gamma radiation of 500 Ronkins per hour near contact.  Not only this, but around 4,000 other smaller particles and debris were found during the recovery work. Non and lower radioactive debris was wrapped in plastic for extraction and higher emitting items were transported offsite in a special shielded container. It was estimated that the total activity over the entire dispersion area would have been around 2,500 curries. This presented around 20% of the calculated total inventory of the satellite. It's really impressive how swift the recovery of the worst of the debris was with collaboration between two countries. Obviously the US assistant had an ulterior motive in the sense of being able to gain intel on the satellite. So with all the expensive recovery operations completed by 1978 who was going to pay for it? You see, if you launch something into space you are financially responsible for any damage it might cause when it comes back to Earth. This was called the 1972 Space Liability Convention so under the terms the USSR was on the hook for a few dollars. Around 6 million Canadian dollars for expenses was built to the USSR but they only paid up around 3 million Canadian dollars. The accident didn't stop the raw site program and the USSR continued to launch the satellite types for another 10 years finally concluding in 1988. You can check them out and all we have to say is thank you for watching.


Good to see you back with us on think tech wise this or show a human human architecture, which is the 268th show and You are about YouTube actually changed as of yesterday. They're format So then now they don't show us the accumulated views, but so we're guessing you're in the 14,500 somewhere in that area there and we are Broadcasting live from your host me Martin Dispang from the Waikiki Grand Hotel in Waikiki on a Lulu Hawaii And the Soto Brown back in his tropical exotic Setting just up the hill with dogs and birds everything we want in the tropics high the Soto And we have you met no black back in your Boston, Massachusetts where climate change It's doing weird things and making you feel like you would still be with us, right? Yeah, exactly, but no wildlife unfortunately. Oh, yeah Okay, what are we seeing here a bunch of things obviously all down the world stage there is crazy things going on We keep the fingers crossed that as they call him and this is a sad acronym is the three T's the Trump of the tropics also narrow is not following his idol Trump In trying to argue that he has lost so these days. We're still hoping that will be the case And then our friend Bjarke Ingels can then actually work for Lula as the client, you know It doesn't have to dance with a devil anymore. That's something to look forward to So we need good political leadership. We need to elect them And so we're scratching our heads who's going to be next in the united states And we try to think we keep recruiting here on our island And we have been talking about that because last week as we can see at the very bottom right We came all together in your bishop museum And who else was visiting you the soto that little while ago who we see in the bottom right? Well, we see famous movie star Jason Momoa who came to Bishop Museum with the crew of the mini series that he's working on right now, which is about the life of Kamehameha the first And when he came to visit Bishop Museum, as you can see in the center I got to meet him along with my co-worker crystal who is on the left And there are three very different people in height that you can see Uh, and Jason's a very big man. So Jason towered over all of us there and there's the there's the photograph that proves it There is and we keep thinking maybe we need to nominate him to volunteer to run for president because Someone we had our hopes high up upon is out as we can read here, right? And who is that? Well, we were we've been watching or paying attention to dwayne johnson the rock Because he lived here for a long time and he has talked about his Childhood here and how he went from being evicted from his apartment on the leona street On the leona arms apartments, which we like because they're easy breezy, but in any case He got evicted with his parents and that sent them to california and from then on he has become Probably the biggest movie star in the world at the moment certainly the highest paid He talked about maybe running for president and we thought that that would be very interesting because he'd have a lot of empathy for people without a lot of money But he said he doesn't want to do that Okay Going to the second slide because where does our hopes stem from to get a good president from our islands? Of course, that's berik obama That we were talking about and and this is just basically a collage of many things we're talking about Well, first of all at the bottom there, this is new his new residence Which is on the way out to you Amat when you are here with us You are in kailua and so when you just told an eye jump into our p.i.m. Mobile that we see down there We go the scenic route versus over the poly which I do every day I'm happy to get semi to palaheo, but you know when we have more time We do the scenic route and then we stop by This wooden fence here that wants to make it look rather Nondescript and sort of blending in and sort of local And we keep wondering sort of what's behind because it isn't public yet We can just know from the little things here and there The fence automatically reminded me of our post fossil kindergarten for my hometown a little On top of that one. You can see a bear. However behind that is You just repeated the german wonderland energie vendor meds that's what You with your not lb bank and we tried to do and got recognized for that in the fate of netflix To basically do planet friendliness And so we're not quite sure to what extent berg is doing that behind the fence So I think this has to be a continuous Discussion and investigation But you said one funny thing matt about that you recently saw that That helicopter by the actor mr. Mosley who actually passed away In august who played Basically tc, right? And so the helicopter, you know, they made a remake of that And that one is still flying around and Matt you said, you know while in the past he was saying and down there you see the magnum p i Residents now he can say you see the obama residents down there and as we we call it the p i mobile for funny reasons but also Rick all the right and when we got together I confused him with tc as you see at the second top from the left He he drove one of these so this is always the deja vu for now obama for us swinging by and and checking on him And by the way, once again where you are reporting from the soto here and now is a Is by osipov and osipov Is at the top right. This is what this obama claims To be as he surprised you on that aia convention This is just putting pictures to the words of last week met right because he Talked about the lilias strand being that one of osipov's works However, he could have and should have Maybe said something maybe not else but in addition and they get access to the next slide and what is that? puno Exactly. Yeah, who knows who will have to do with obama Well, that's his alma mater on the one hand and on the other hand Osipov had a bit to do with the puno whole campus as well, right? That's right. And mostly known. It's he's for that chapel there that We just visited on this open house a couple of weekends ago and I shared I was a little disappointed because I missed the easy breeziness That I was hoping and there was fully aced and neon lit and so the Model picture at the bottom left is by Dean Sakamoto and his students in Yale back then and he they built that supposedly venturi effect double roof, but I didn't see it in action, unfortunately, so Don't know why that happened But something that isn't there anymore Is on the right side and that is what the other Puna who attended who we have with us vividly remembers and obama can right explained this to us the solo and Unmute yourself for that reason if you're still muted. Yes Well, so what we see on the right hand side is what was called the winny units And that was the complex of classrooms that was used for the first second and third third and fourth grades at puno Built in the early 1950s and demolished in recent times. Unfortunately It was a very innovative and very interesting Place and I went to school there second third and fourth grade from 1962 to 1965 I remember it very fondly a lot of people do it was very well designed. It had a lot of space It was not air conditioned. It was Specifically designed and placed to take advantage of the weather that was normally in place. It was The classrooms were all open on one side. They were sliding doors. They were covered lanais. Each classroom had its own backyard Very innovative for the time Very attractive very appealing. I liked it as a kid. And I'm sorry. It's no longer there Orak Obama did not attend classes there because by the time he started at puno ho when he was in fifth grade Fifth grade was in another building So he never got to personally enjoy this but he does admire asapoff as we know Even if he didn't get to go to school in the winning units All right, and this is also a model that's sitting out there and actually Cook or cookie a library which another sad story which we don't get into now But maybe well, probably we should at some other point that puno ho is thinking of tearing down That is an earnest hurrah mid-century modern marvel just like that studio location I'm broadcasting from and the model and the the layout reminds me couldn't that have been a banish architecting project matt actually quite right. Yeah, I mean Certainly certainly from glintur banish's days in the 50s and 60s Yeah, and the whole school building effort Would have been very much in keeping with with that's the spirit of that Yeah, absolutely And don't we now imagine of how little the soda looked like back in the days when he wasn't there Is that a wish we can make come true? I think if you just I think if he just shaved the beard off we would have a perfect image like he has an age today I'm sure next slide to share that with everyone There Okay, well that's me in in third and fourth grade in the winnie units when I was a school student there And on the right hand side, you can see the what I was talking about behind us Is the sliding doors of that you could normally keep open onto the covered line eyes of each one of those classrooms and again We didn't have air conditioning in those days. So we were just air conditioned by the trade winds Very rarely were those doors ever closed It was only pretty much if it was a very stormy day and the wind was blowing the rain in and most of the time that didn't happen So I realize now in retrospect how lucky I was to be going to school in a building like that where there was just as we like to say it was completely easy breezy and Hurrah for as a puff and and everybody who thought like that back in the day We should probably include this in our to come address code address code show Because again, you're wearing a Climately pretty, you know Appropriate a lower shirt I'm assumed they made you guys literally and figuratively speaking wear long pants But you didn't have to have to wear shoes. So that's you know, pretty fair I did not wear shoes until seventh grade. That's when they first started requiring shoes In those days So a lot of kids wore no footwear at all. So I was barefoot most of the time They should probably be reminded of that tradition at some point. Yeah, I That's why I still don't like to wear shoes because I never wore them growing up But what means what means shoes? So though, was it where slippers also outlawed? Yeah, they were so you either could wear shoes or you could be barefoot and Uh, so it was just no I never even thought about wearing shoes to school any footwear There you go And next slide if I would have been as fortunate as you to solo and would have been gone to my school of architecture Not ever since the 90s when that horrible homo piece of cake Has been happening there but prior to that And this is again, uh, we talked about that last week, but here are the images show quotes This is when urin utzon was Working in the portables that are just as easy breezy. So here he is on the right side and um Coming full circle back a bottom left to obama Because this is uh, where he resided at the bottom left show quotes erig if we can get closer to that one In the punahoa circle apartments just across the street on baritania where he lived with his grandmother And this is a very clever design where after that privacy securing opaque Bell straight on the lanai There is that window system that has a top part at fixed glaze gives you all the view but to stay cool You got that lower jealousy part, which is really quite inventive And again, I could see being you know out of the office of banage architect Even these days if that is fair to say matt Yeah, no, actually our house in kailua has exactly the same arrangement. It's Uh, you know, the upper part is fixed in the lower part of jollacies works very very well When you when you don't build a screened in or a glassed-in porch I'm glad you mentioned that because that points out the critical difference because you were sharing with us Although it has this good feature. It's damn hot in there. And that's why it's a single-story building With a Non or very little insulated roof that the sun hits down on all the time and that is the beauty of multi-story as calls it stacked lanais Because then you shade each other and by the way again All these single-story things, you know are quite questionable and you know these days of growth population to crazy in the world and land scarcity, which is one of the reasons of The dilemma we have as housing here. So we should actually go Into multi-stories and not do single-story kindergartens. Even, you know, these not anymore but urban kindergartens Former presidents shouldn't maybe reside in a deli beachfront single-story buildings, right and schools should be multi-story Because obama remembers that visit vividly. He grew up in an easy breezy stacked lanai just across the school And bottom right, we have another fine example of the evolution of that Which is not far away from that one. And that's your buddy from your mit master's degree days, uh, this is bunded canister con and and genus lee having done their finest Howley loft in the molly ealy area that is just doing that it's just doing everything right So this way we want to segue from suburban sprawl single-story to What we should all do these days urban multi-story And that gets us finally back to you in boston and next slide And as we promised you share with us the gensheim building now in full scope Yeah, so I mean, this is a completely different scale of building, of course, but I would say, you know from the kind of The approach and the thinking behind it is not so different from it. It's really about trying to Work from very basic principles of of day lighting and natural ventilation And and and then, you know, this is a this is an office building It was the head at the time it was the headquarters building for the gensheim corporation which was In its day one of the most kind of kind of avant garde pharmaceutical companies really working on developing very unique cures to very special diseases and And so the building was basically it's as you can see it's this sort of yellow dot here and it was a In a master plan for an area in cambridge called kendall square, which was kind of it's presumed or assumed to be the Kind of the next frontier back in the early 2000s of the sort of pharmaceutical biotech revolution and The building was actually master planned according to a very I would say sort of typical american approach to Building floor plates, you know, sort of having really big like 40 000 square foot cross floor area floor plates and so forth and we thought at the time that This was far too large to properly daylight and to ventilate for You know people who work in this building on a regular basis and so the the at the time It was a design competition that we we entered in and our approach was basically to say we need to punch a big hole in the middle of this And figure out ways over 13 stories to bring daylight really deep down into the interior of the building And so it's essentially I mean at its core. It's a it's a sort of doughnut shaped building That has at the top a glass roof over that's over it and then what are called heliostats Which are a series of mirrors And filters that kind of track the sunlight over the course of the day and reflect it down through a fine kind of filter at the ceiling And then inside of this atrium space are chandeliers, which are whose intention is really to catch that daylight and then Through the sort of natural ventilation that comes up through the bottom of the building move and sort of Change their position over the day and then kind of move the daylight through the space Over the course of the hours in the day so that you get not just kind of static day lighting on the interior but a very animated and active daylight and Again, the idea is you know, you have a thousand people working in this building that you kind of connect each one of them To a kind of a natural phenomenon so that you're in a controlled space You're in an interior space of a building But you're very much you feel very much connected to to breezes and to to moving daylight in a way that I think makes the interior of the building quite quite special And we can jump to the next slide, which is again is illustrating what you just said at biochlamatic people and plenty of friendly architecture starts on the urban scale already And then you just start to refine it As your talk at our school was called integrating Right. I mean, I think in this case Yeah, I mean if this were if this happened to be a master plan in germany They wouldn't have even conceived of blocks that large because you couldn't buy law You couldn't even you couldn't even develop us a building that broad So we basically took that idea and brought it to the building scale and said, okay Let's put a series of building volumes here that Are reflective of what you know, it's can be properly daylit and properly ventilated And we'll just string them together, right as a is an ensemble And if we go to the next slide, you see this being illustrated here in a in a bunch of diagrams, which I also don't want to just talk about What we see or the information that's behind but also the means and method methods and the techniques That always in your deliverables As one like to call that towards the emerging generation It's very process based, right? So it's it's not like everything is set in stone or as I keep saying the old From Günther where the line just doesn't stop where it eventually stops, right? That the line projects out Meaning the line doesn't quite know yet where it's supposed to end, right? Which I think is sort of metaphorical for that kind of process thinking, right? That's always trying to optimize and I was sharing I think this sort of childhood memory of mine where Günther and his partner Manfred Zabatke were in on prime time tv National Tel Aviv talking about a just completed building and they were thinking, hey this top part of there They might go back and tweak it and twist it, you know Get the shit out of any client and certainly probably institutional You're just talking about that you're just got off a meeting with a federal german government who want nothing but Play to the rules that have been established forever, right? So this I just want to point out again That's this sort of collage way of working and again that that's how you guys That's how Günther and Stefan at that time already won over my hometown Over all the hot shots of helmet yams and mario botas and you name them and I work for my professor Peter schweiger And we're all too uptight and I think that's another connection here having been building a Harley on semi school and color hail over the weekend I'm scotty one of the Native Hawaiian local guys. We're basically getting impatient with us. Um, you know trainees and saying hey, we're in hawaii Uh, you're too uptight. We do the dang lose here and that was about doing the shaka and threading the aids, you know for The lashing so I think you this is also very in a way, you know very much As you know what we should do here more and being less uptight and strict but more I think the style too is very much. I mean, you know, german competitions try very hard to lock down as many variables as possible You know before you win right to make sure that and I think what we're trying to argue here is that You know the fundamentals the kind of core concepts of a building need to be defined early And those are the things that don't change but everything else is very is actually quite flexible, right? I mean you have to work within budgets and schedules and all these things But like at the end of the day, you can't lose sight of the act the sort of the As they would say in german the basically hey, uh, what's actually the most essential parts of a building? Yeah, and then you can solve things very in many many ways, right according to many different factors. Yeah And next slide illustrates That the after your talk in the q and a you addressed this here when I was asking What do we do without a matias, which is matias schuller the founder of transfer law? And you basically advise the emerging generation and saying well the the principles the essential Principles they're not rocket science and they're universal And then where you are in the world you've got to address them then differently But and then you can come in with matias and fine tune and squeeze out the most here and there But the fundamentals and this is again You see the complexity of that Uh while you know formalists put put all this effort into Dressing it up and you know put a little bit more makeup here and there While same and I would say more efforts rightly so goes into all this sort of performance based You know Features that Yeah, then these diagrams show how they work and with each other and the Synchronicity and the complexity of that right? Exactly, and I don't think that you know the formal doesn't have to be at the expense of The kind of essential performative characteristics of the building, but what you find very often is that Um, it it is it has a beauty into itself as well, right? I mean we find the moments where we can play around with Shapes and things like that But at the end of the day if you have a formal concept in a kind of an environmental concept that are completely at odds with One another you can't ever bring that to any kind of resolution And uh, yeah, that's I think very much at the heart of what we're trying to communicate And next slide which might probably be the last one because then believe or not We're at the end again of another exciting 28 minutes to be continued But this is addressing another question that people in the audience had and saying well These models do you make them for the sake of model making and your answer was and will be repeated here now as No, I mean this is these this is a mod these are models all of these models are things that They're at the first instance Part of how we understand the building, right? We can't even begin to kind of understand it ourselves internally before we build these let alone kind of Elaborate that for a client and so ultimately they become tools to talk with a client. But in the first instance, they're really about how we Understand what we're what we're talking about and and how we can react to it, right? I mean we need these as a way to Um analyze our thinking and be critical about it um And and so yeah, and you know, you can look at these things in photographs and then digital versions, but I think they They're always deceptive in that regard, right? You're always working with a two-dimensional projection of a three-dimensional object And a model is the only way that you actually begin to really understand the the entirety of the thing Yeah And again these days we all I mean have the computer and the computer is seduces one as an illusion of reality and models are sort of a Bonsai version of the real deal Three-dimensionality and you see the real Issues, but on the right side you also see how you guys start out And these are not vain The myth of the napkin sketch, right that you very you said you're very Skeptical to as I am there is hardly ever if at all This big idea. I mean there is an idea at the beginning, but then you know you start to Process that and transform that and you know your kind of multimedia approach of working on it Basically helps to just enrich to work with all the tools. They're available versus just one by Yeah, yeah, these are just some great sketches by an architect in our office martin martin verminghausen who just he was always able to kind of Bring it bring it down to the point, right like Regardless of how how many different shifts and changes in the box there were It's fundamentally a box with this kind of garden inside of it, right? And I think he was always able to catch that In his sketches down. Yeah All right, and it's a great appetizer for more to come next week. So Look forward to see you Again all um and us and so until then please stay equally people and planet friendly Have a good week. Bye. Bye Thank you so much for watching think tech hawaii If you like what we do, please like us and click the subscribe button on youtube and the follow button on vimeo You can also follow us on facebook instagram twitter and linked in and donate to us at think tech hawaii.com Mahalo