So today we're going to talk about e-commerce and email and how to get more e-commerce sales With email, and I'm a Mailchimp expert But Mailchimp doesn't work well with e-commerce. So don't use it Don't tell them I said that because I'm going to Mailchimp next week So today you're going to learn the three Plus a little subgroup types of subscribers on your email list and the one million different email formats for e-commerce and Which email format to use? For which type of subscriber to move them down the road to sales So email is the alpha male. I Love that one So first we're going to talk about the subscribers and this is an interactive Presentation like a last half of this presentation is Going to be about you working through some of this process So please feel free to shout out your questions during the session so the first kind of Email subscriber is interested.  They have not purchased your products yet and they want more information about your products about how to use them about How they will fulfill their needs and What your products actually do? That will help them with what they need done Does that make sense? the second Type of email subscriber is an engaged email subscriber So in e-commerce we say the engaged kind of we have there's a subset of engaged too But we say the engaged email subscriber has purchased your products and Here's the real distinction there in your e-commerce database The interested are In your email database. These are in your e-commerce database. That's a Specific distinction there so On the engagement You get to choose a time frame that you say these people aren't are in the engaged group So and that can be dictated. It's usually dictated by your industry So in some industries you they're gonna have lots of purchases like if you're a shopping cart for groceries like Instacart You're gonna expect an engaged Email subscriber to purchase in your shopping cart once a week But if you're an auto repair store Your engagement might go down to it may make may make a purchase that once every six months once a year And that's still gonna mean that they're engaged in purchasing So it all depends on your products So this is the subset of engaged. They're engaged. They've purchased in the past But they're inactive now So now they're not Purchasing they're opening your emails But they're not clicking through they're not taking that next step to make the purchase and You get to choose a time frame depending on your products again, so It just depends on your products How long you're gonna give You're gonna say that it's gonna take To make them inactive they're gonna be clicking through on a regular basis, but they're not going to be purchasing so for me a real good Example of that is Michaels. I click on Michael's Stupid email that one that's like 48,000 million long miles long. I click on that every single week I do not purchase from the email ever because don't take away my Michael's experience man. Never So and this is one of the most important kind is your lapsed and Your lapsed haven't opened an email and They haven't clicked on a link and they haven't purchased and Usually rule of thumb is and again depends on your product in your industry usually rule of thumb is six to 13 months and again Depends on your product, so I love this quote from Meg Whitman The communication is at the heart of e-commerce and community So one of the things that I see e-commerce sites doing is not communicating enough with their With our people like Michaels doesn't email me back and say hey We saw that you clicked on those fun spring flags for your house Why did you purchase or? Let me send you some more so you'll go purchase So here are the basic email campaign formats, and this is the interactive part It would be great if you see something that I've missed because I Came up with a lot of them If you just shut it shout it out, and I do have two slides, so if you shout it out I may have it in the second slide, but I just told you to shout it out, and then I told you not to shout it out so confusing all right, so Email campaigns for any website along with e-commerce websites are welcome mails Everyone should have a welcome mail Everyone product promotions email coupons or discounts Birthday specials you don't have to have those but this I've I have a couple of Clients that are extremely Successful with birthday specials restaurants are super successful with birthday rest specials newsletters Everybody get it written down Transactional emails Everybody know what a transactional email is? Abandoned cart sequences one of the most important e-commerce emails that there is thank you Thank you, Christina. So transactional emails are the emails that you send out when people buy When they put something in the cart and they purchase, you know, you send them that email that says thanks for your purchase And then the next one you send is here's your tracking link and Then the next one you send is your Package was delivered. Here's a picture of your porch With the delivery so those are transactional emails are just one They're not sent to the whole list or sent to someone individually page triggers Review requests a lot of people won't send don't send these and I think that these are brilliant and a review request is when you you ask somebody to review the product that they just purchased and And then Re-engagement campaigns and re-engagement campaigns are where the gold gold is in my opinion. I love re-engagement campaigns The page triggers. All right, so page triggers are where you do conversion pixels and You may send an email where they click off to go to a page So you can have a page trigger that way where it's triggering from an email They go to the page and if they don't click on anything on the page and they get off the page You could send them a triggered email that way or if they go to a page and they click something But they don't purchase you can send them a triggered email that way Okay, so now we're getting to the interactive part Wow, I Thought that was going to take 20 minutes so who gets what so if your Subscriber is interested now and notice I said subscriber Because interested people are subscribers because they haven't purchased yet They're in your email database So they're in your you probably have some kind of email service provider mail chimp Got for big constant contact active campaign Convert kit something like that. So the interested are the people that are in that software They're going to get a welcome email It's also good to send them product promotions Especially if you can track the campaign the page that they came into your emails list from So if you have subscription forms on specific pages on your site and you track That subscription form where they signed into your email list then you can see oh they were interested in the Chef's flipper Turner thing. I'm not a cook a chef's flipper Turner thing and They didn't purchase so but they came in they signed into our to get more information from there So let's send them chef tools. Let's send them product updates about chef's tools Interested email came email coupons That's a perfect way to that's actually a good welcome sequence is hey, thanks for Visiting get 10% off if you sign up for our email list and then send them a email email them a coupon from the email list Birthday specials Birthday specials work awesome. I worked with a jewelry store who sells They sell a lot of birthstone stuff So she has a birthday email that she sends out and then she also has a form where you can fill out your kids Birthdays and your grandkids birthdays so she can send you specials when that burst stone is On sale She's great with that and then regular newsletters Don't forget the newsletters newsletters are always good when you cutting what are you coming up with? Where are you in the news? Are you going to be at any events? These letters are always good So here's the engage or remember the distinction on the engaged is That these people are in your e-commerce database So they have not opted into your email list and they have to be treated completely differently You cannot send these people a newsletter Because I have not asked to be sent the newsletter so sending them transactional emails and the transactional emails again is the Hey, thanks for purchasing and on that transactional email We're gonna get it to it on the next slide, but you can actually you can add an upsell. Hey, you bought You bought this computer Most people when they get this computer they need this power pack to go with it and on the bottom of that Think up the email have the listing for the power pack so they can just click on it and buy Oh, well upsells was right underneath it. Okay review requests after they gone through all the transactional emails Then the review request comes in It needs to be the last email that you send them need to send them a link to where you want them to review you can't just Expect them to psychically know where you want them to review you want to send a link to if you're selling on Amazon You want to send them a link to the Amazon review area? if you're you know, you want them to review you on Yelp or On your website you need to send them to that area with a specific link of where to get that review from Abandon cart sequences so these can be as Basic and as Detailed as you want to make it and you want to send them frequently So you usually want to do an abandoned cart like within an hour you get a bandit cart Okay, so an abandoned cart email is when somebody Shopping on your site. They put things into their shopping cart to Purchase but they don't complete the purchase which I'm super guilty of because I am Easily distracted and I go in 12 different directions, you know, we all have those browsers with 50 open windows Not that I would ever do that, but I do and So I abandoned cart emails are great for me And I would send them an hour a day and maybe even a week if you're a bandit cart will last that long Product promotions if you have somebody who? Just bought sway bars for their truck on their Keep your travel trailer from swaying. I'm doing that Then you want to send them additional product promotions what kind of what is the next step that they would get To buy to keep themselves safe when they're towing their travel trailer You know and send them a product when you have a new product a new type of sway bar that may work better than your old sway bar You may send them the new product promotion And email coupons and I hate telling people to send email coupons because I'm one of the people that says you should never do a coupon you should always do a Value-added offer But I'm not I'm not one for 10% off because then you do value your product I'm one for okay, and you get this handy-dandy vegetable slicer also No, I think a value-added is much better than a coupon and you can do it either way I can do a coupon for a value-added or I can do a coupon for a discount So for engaged but inactive and remember these engaged again are not on your email list They're in your e-commerce software So you could each page triggers if they go to a page and They don't buy There's something on that page gets triggered and it sends them an email. Hey, why didn't you buy? This or are there any questions? Here's the 10 questions that we usually get about this product and Send them a little FAQs product promotions Email coupons again. Yes, sir. No, it should be in your e-commerce on software Remember engaged but inactive have already purchased from you, but they're in your e-commerce software not your Email. Oh, I'm sorry I'm sorry Please remind me of your question. I'm just super nervous. I'm so sorry Okay, so he was asking about the engaged but inactive He was saying that he was like, but they're not on the email list. How are you going to send them an email? And I said remember gauged engaged Has purchased from you. So you do have their email, but they're inactive They haven't purchased for a while and usually they're still opening your emails because they're engaged But they're not purchasing necessarily and last so lapsed are my favorite because you can Recover all sorts of stuff from these people re-engagement campaigns re-engagement campaigns are golden Anybody know what a re-engagement needs more information about a re-engagement campaign All right, so a re-engagement campaign is when you have cited what your time frame is for a lapsed person and This goes for everything. It doesn't necessarily have to be e-commerce. It can be on a regular Website also if they haven't purchased or if they haven't opened your emails for a while You need a re-engagement campaign to see if they're interested in getting your emails and to see if you can trigger them to opening your emails and This is how you clean your list So those people who haven't opened in the last Depends on your time frame, but I would say like last six months You send them an email and you make the subject line shocking like hey, do you hate me or What's up did I Do something wrong? you you make it very personal and you make it a little bit shocking and Then people will have more of a tendency to open it up and At the top of a re-engagement campaign you put a big huge red unsubscribed button as the object of a re-engagement campaign is to get people to unsubscribe themselves or Get them back on the list and get them back active But I love unsubscribers sounds weird, but I do Because then there's not dead wood on your list You know your list if the more your list is active the more your list is Opening and engaging with what you do The more your list will be delivered the more your emails will be delivered it's that That thing with your website where how do you get people to your website when you need traffic to get people to your website and But how do you get people to your website? Well, you have to build your traffic to get people to your website. It's that old circular Thing how do you get more people to open your Emails will you have to have people opening your emails to get more people to open your emails because the more people open your emails Better deliverability you'll get so here's the The super interactive part Let's go through and plan some people's campaigns This is actually where I'm best at So first off, what will your trigger be? So what are you gonna say? Well, make well make your system send an email What actions are your people gonna take on your website? To make them to make your website send it an email Okay, anybody got anything I can't a purchase Okay, that one's super easy Then what will success look like? Oh, it's a purchase Right, but you want to plan not only the trigger, but you want to plan what you want these people to do at the end Right, what is the outcome that you want to have? What will your success look like and this is for honestly every single email campaign that there is you want to know what the success is Gonna be how will you know that this email campaign is successful? I I build everything from there Because that's gonna give me everything inside the email campaign. That's gonna give me the content.  Purchase what will your text to be? Well Your text is gonna be thank you for your purchase, right?  Is that the only thing you're gonna put in there? Or are you gonna add a? an upsell add a upsell or Let's go back You might even add a review request They were purchased and you can add it there and send it in two weeks when they've received it and When they've used it for a while and also if you have a digital item you can you definitely can put the review request right there So what email format should you use? Well, we're saying these are our email formats So this is that's gonna be a thank you. Look, I don't even have thank you on here. Thank you for your purchase Oh my god, I don't even have thank you on here So this is an engaged So obviously you're gonna have a thank you email that you're gonna send and I honestly may put this under a welcome email type of thing they're gonna send them hey, thanks for purchasing and Join my newsletter so that you can get more information about Products coming up How to use your item The more you can put into zones And you don't want to go crazy and put 20 things in there But the more you can value that you can add to that thank you mail The more they'll leave it in their inbox and when it's in their inbox They may see it on a regular basis and purchase even more So on from a purchase How many emails are you gonna send? You're like, oh, we're just gonna send thank you. No We need to send tracking information so we can get in their inbox again We need to send The review later on so we can get in their inbox again the more times you can land in their inbox The more likely you are to get a response from them. It's the numbers game there And then what's your sense sending schedule? Well on a purchase.  Are you gonna create? tracking number Automatically and then ship that send them the tracking number when it's created automatically even though it hasn't shipped Or are you gonna wait until it's actually shipped and then give them the tracking information? There's nothing I hate more than getting tracking information before something has shipped Because it's sitting there, and I don't know when it's gonna ship. Yes, so you have to you have to Think what what are your customers gonna want? What are they gonna want to see? For the time frame or for your sending schedule.   Are you gonna send it again in a month? And I have to distill the all this down. What do you think your customers are gonna be most open to? What are they gonna be most likely to? When are they gonna be most likely to actually give a review because those reviews are golden All right, so anybody else want to go through this process? Okay, okay, how would you go through this campaign if you're not selling a product?  First thing I would send them a welcome email and Tell them and this should be for your e-commerce also. Send them a welcome email and tell them What they can expect from your Your list are you gonna send them emails all the time?  When can they expect are you gonna send them weekly monthly quarterly?  Are you gonna send them links to? Real cool articles that they can go visit.   I mean, there's just so much that you can Give them on that welcome email and then we haven't even gotten into the topic of your site yet and how you can Give them an insight to your site and where they can get more information from and again If you have subscription forms like I always tell people put subscription forms on each one of your blogs and Then you can use You can track it which blog it's coming from and Then you can send them information specifically about those blogging topics So that they can get Deeper and deeper and deeper into the topic Yes, sir So is there an optimal length or number of words or size for a follow-up email? No, and Here's what I'm gonna say every email should be short Think of the time that you have to read an email Most people do not have time To read a book I Always tell people they don't listen, but I always tell people one thing on your email. That's it Send it weekly and send one thing on your email instead of sending it monthly and sending 12 things because people will not scroll Statistic state and I can give you all of my experience the top Most links are the most clicked links and as you go down and go down and go down less and less and less and less clicks those Connect social connect buttons on the bottom Rarely like maybe point 001% are Clicked on and I see thousands of email campaigns nobody clicks on those buttons you can leave them out one thing one click people are They're fractured. They're looking at them. They're in the movie theater looking. They're on the toilet reading Give them one button give one click that they one action they have to take they can't they don't have enough time They got a two-year-old running around or They have somewhere to go or somewhere to be so yeah one action short 300 words good Yes, sir. Yeah You're next So we'll commerce we're talking about we'll commerce we're commerce does do some of this email It's Not pretty and it can't be challenging. It's not super robust What I like is jilt jilt is excellent for e-commerce jilt G J I L T they were Wordpress developers and they wanted a better solution for their e-commerce so they built this email email marketing platform for e-commerce and it's awesome and so You probably if you have a lot of sales or probably want to go to something like jilt if you don't have a lot of sales probably WooCommerce is fine and I would not suggest like hooking up something like MailChimp and expecting those emails to Take a lot of this Burden I would send them from your e-commerce software and then you're interested people who have actually used the subscription form on your site. That's where you send them from MailChimp and jilt cannot do that jilt only does the e-commerce side Could be there are tons of people around here that can tell you about membership management. I'm not I've never done anything like that, but I think there's member monkey or something like that I don't know. There's tons of people. I'm not I'm not qualified. Yes, ma'am Okay, so she's She's talking about she wants tools and Automations that she can plug into her site to get these types of sequences out and jilt Jilt is awesome No, it works with WooCommerce. It's a plug-in and it's triggered by WooCommerce it takes over If you have WooCommerce it'll send emails from WooCommerce It'll take over those that emails and we'll send from there. You don't have to have WooCommerce send those emails Yes, it only sends emails in conjunction with people that have already purchased Otherwise, they're subscribers and interested and you have to use ESP for that Email service provider for that So she's asking who to use if you don't if you're not using your work your e-commerce software to send out your emails so I Love MailChimp and the reason why I love MailChimp is because they're extremely forward thinking Technology-wise they were the first ones that forced responsive emails so right after the Google started talking about anything responsive they forced everybody to get a responsive emails Be like a year ahead of any other email service provider and they are always proactive on fixing bugs I mean, I love them but I'm I Get my living from them. So No, no other email service private provider for any other special niches except for Jill But no, there's no reason to there's nothing that MailChimp cannot do and Including complex automations There's nothing I can't make MailChimp do Okay, wait, I have another question Yes, yep, they're two separate words Okay, so she's asking you have an e-commerce person in your in your email in their your database you have your ESP Email service provider you have your email and that database. How do you? Make sure that you're not sending conflicting emails. I haven't found a good solution for that Yeah, unfortunately. Well, and here's the thing is you could you kind of know that when you first get them if they're going into a Purchase there is a way the in MailChimp that if you have an e-commerce site you could say Don't send to people who have purchased there is a Filter that you can use a tag. It's a filter. It's a sequence that you can use and You could do it that way, but I think it's really important if they signed up on a subscription form and they purchase They want this information and that information So I think it's really important to still send them that welcome sequence Nurture campaign a drip campaign also All right, we have 15 seconds Yes, sir, okay. He's asking about a CRM Mailchimp is not a CRM and don't expect to use it is that it sucks No No, not at all. I have like zero CRM They're always there's always something wrong with every single one. I've used All right, thank you guys, thank you for Doing being nice with my nervousness


Sam Leung has supported independent tech news directly for five years. Be like Sam. Become a DTNS member at patreon.com. This is the Daily Tech News for Monday, July 8, 2019 in Los Angeles. I'm Tom Merritt. And from Studio Feelings Grammar's house, I'm Sarah Lane. And I'm Roger Chang, the show's producer. Joining us today as part of the This Week in Science Daily Tech News show exchange program, we're very excited to have Blair Bazderich from This Week in Science and Blair's Animal Corner. Hello, so excited to be here. Thanks for... So we just had Roger was on This Week in Science with you guys not too long ago. Thanks for returning the favor. Any time. How was he? Oh, he was fantastic. Yeah, I listened to that episode. It was really good. Roger was awesome if you haven't listened to that. Go check it out at twist.org. Meanwhile, we are going to talk about growing your meat, but not in the way your parents or grandparents have in just a few minutes. Let's start with a few tech things you should know. Movie pass shutdown services to customers as of July 4 at 5 a.m. Now, according to CEO Mitch Lowe, the shutdown will last several weeks to complete work on a new app. During the time, the service won't accept new signups or charge existing customers. So subscribers who have already paid for the month will be automatically credited for downtime once MoviePass resumed service. Apple is testing biometric sign in on the web with iCloud.com. Users running the betas of iOS 13, iPad, OS 13 and Mac OS Catalina who go to beta.icloud.com can choose to sign in with Face ID or Touch ID at WWDC. This year, Apple announced that sign in with Apple tools would be available to developers this summer ahead of the features public launch in September. All right, let's talk a little bit about one of the biggest GDPR finds yet. The UK's Information Commissioner's Office announced plans to find British Airways 183 British pounds, million million British pounds for violating GDPR rules in a 2018 data breach that affected 380,000 people. The ICO's investigation found that poor security arrangements led to the breach of credit card information, names, addresses, travel booking details and logins. It was a big breach. GDPR allows for finds up to four percent of a company's worldwide turnover with British Airways fine amounting to 1.5 of 2017 revenue for the company. British Airways has 28 days to appeal the ruling and it says no fraudulent activity has been found on accounts linked to the breach. That has also been disputed by several people already. Well, yeah, British Airways says no fraudulent activity has been found on the accounts that's going to be a big part of their appeal is to say, hey, this is out of proportion. There hasn't been harm done. People who are accusing British Airways of lying or being incorrect about that can bring forth that as part of the appeal. But really, what I think is fascinating about this story is that the GDPR fine is being assessed for British Airways having to have known better. In other words, it's not really about whether the data was used or whether there was harm. It was about the fact that British Airways didn't take the proper security precautions to protect it in the first place. So I doubt they went on appeal, if that's going to be their main argument. I've also seen a lot of conversation around the Internet about, OK, well, if you if you do the math and, you know, figure out, like, OK, this is the fine, you know, based on how many people were supposedly affected. How much is is data worth, right? How much is one user's data worth? Oh, Malik was somebody on the Internet who was like, OK, well, when you're looking at the British Airways breach, it's about 457 US dollars. Right. So if you looked at maybe the Equifax breach, which impacted more people, well, Equifax by the same math numbers should have been fined quite a bit more than than it was. So and I don't exactly know if, you know, it's it's it's as cut and dry as that. But it was a different situation because it happened in the US, not in the US. So you're comparing apples and oranges there.  How much was the company find and, you know, do a little division? But but it is an interesting thought of, OK, well, you know, when these fines get handed down and you think of it in terms of anybody who was affected or potentially affected, you know, what what what is that number? And what's what is what's the adequate number? Yeah. And what the GDPR is trying to do is not fine you for the damage, but fine you as a punishment to scare that company and other companies into taking better preventative measures in the future. So there won't be a breach. That's what I find fascinating about this. Waymo has begun testing complementary Wi-Fi for customers of its Phoenix based Waymo one self driving service. So it's a limited test right now. There's always a human driver inside, but the cars are mostly autonomously driven. Waymo also makes sure all many vans in their fleet come with an installed child seat and are cooled to 72 degrees before they pick you up. This follows the addition of ad free music streaming from Google Play Music for passengers that came in April. Waymo one is being tried by a thousand users in a 100 square mile service area around Phoenix, Arizona. So it's not a lot of folks and not all of them get the free Wi-Fi. That's like a subtest of certain people who've opted opted into early features. So yeah, this is an interesting one.  Yeah, this still makes me a little itchy just because, you know, that's really what you want to do is add the stakes of putting a toddler in a self driving car. I don't know about that, but I definitely used to be very scared of the whole technology in general. But I have a close friend whose husband works at Tesla and I've been able to see some of those test cars. And he's really been able to show me how autopilot works at a Tesla and knowing that at least in that case, you have to have somebody with their hand on the wheel. They're supposed to be paying attention, but that it's essentially just augmented adaptive cruise control with the ability to change lanes and stuff like that. I think that that stuff is really valuable and could save a lot of lives. But yeah, this one, throwing the toddlers in right away in the testing of these self driving cars is a little bit sketchy. Although at this at the same time, it's funny when I read the story, I was like, ah, so many of my friends who have kids who don't use Uber or other ride hailing apps, ride hailing services because nobody's going to have a car seat in the back and there might be a kid involved and especially being where I am now, which is wine country, California, where it's like getting a driver to drive you around is very important, right?  So it's even more of an issue. You hear people talking about all the time, who's going to drive, how are we going to get there, blah, blah, blah. And you know, if there's a kid in the child seat, it is actually it's a feature that is so important for parents that people who don't have kids kind of go, yeah, that's that's a nice perk. The the complimentary Wi-Fi, depending on how good it is, also a nice perk, you know, kind of sit in the back and do you do your job? I wonder, since you're not allowed to put minors in rideshares on their own, if you would be allowed to put a minor in a self-driving car. No, that I would I would think. Yeah, maybe a teen. I don't know. Maybe that's an interesting question, though.  I don't know that anyone's tried, but it'll come up more and more. People in these things, they're they're subject to so many restrictions about what they can say in certain cases that, yeah, it's way too early to be for sure about whether that that sort of thing is going to to be a concern enough, but it will be someday. And I think what's going on with the story is Waymo is trying to make it attractive for people to want to use this service more by saying, hey, you know what? You don't get in a Waymo, even though it's an automatic car. You don't get a stinky driver.  You get a nice, you know, cool car. It's not going to be super hot. Yeah. So I think they're trying to they're just trying to make it feel like a better option anyway on top of the whole technology. Researchers from Berkeley's International Computer Science Institute found that up to one thousand three hundred twenty five Android apps that were gathering data from devices after people explicitly denied them permission. The apps don't violate the permissions, but find other ways to top access data such as gleaning location information from photos which are approved for access by the app or using Wi-Fi to estimate location and Google Q location information and photos will be hidden. And apps wanting special access to Wi-Fi must also get approval for location information, thirteen apps, access to unprotected files from other apps to look for info like your phone's I am EI number. Yeah, that's the the way they can tell that. Oh, this is the same person who used that app went to this website if they can collect the I am EI number of both places. It's it's an easy way to track you.  They're not they're not breaking the policies about what data they're collecting.  Well, you didn't you didn't protect that file over there. And you let that app use it and we can look at that file. We have the rights and the so it's it's loopholes. And thankfully, Google sounds like they're going to try to close those loopholes in Google Q, but something to keep aware of. Yeah, I don't know.  Right? Well, again, you said, you know, it's it's a loophole, right? So it's it's there is no real fault here.  It's like, I mean, those were the measures in place. And for Google to say, all right, well, let's let go back to the drawing board and make some new measures is kind of all you can do at this point. I feel like a lot of the time we're happy when apps will pop in and give us something with our information that that we didn't know we wanted. Like, hey, you said you're on vacation during this time. Do you still want to set a meeting? But we get upset when they take things that we're not anticipating. So it's it's kind of tough to decide when we're OK with them taking our data without us realizing it and when we're not OK with it. Yeah, it would be nice to know when they're taking it. Yes, it was. Mozilla denies claims from the UK Internet Servers Provider Association, or ISPA, that it plans to enable DNS over HTTPS by default in the Firefox browser in the UK. The system DNS over HTTPS encrypts your domain name system requests. That's when you put in a domain name like DailyTechNewShow.com. That's a DNS request. They are not currently encrypted. They could be and that would keep man in the middle of text from happening. Sometimes people can try to intercept your DNS request, hijack it and redirect you to a malicious page. It's not super easy to do, but it can be done. However, DNS over HTTPS makes that attack not happen. It also speeds up browsing. It makes your browsing faster in this case to have an encrypted connection. But the ISPA and the UK government have expressed concern that DNS over HTTPS would also get around ISP blocks on sites banned by the government for copyright infringement or blocked by ISPs at the request of child protection groups or parents because apparently being a man in the middle attack is a easy way to implement a filter or a block. Now, Mozilla said in a statement, quote, a more private DNS would not prevent the use of content filtering or parental controls in the UK. There are ways to do it that don't require you to intercept. Since the ISP is the one getting the DNS request in the first place, the ISP should have a way to be able to filter and block if they need to for whatever reason, Firefox has included support for DNS over HTTPS. If you want to turn it on, it's been in Firefox since November 2018, but it is not enabled by default. I guess my my my initial question of this is it seems like it should be enabled by default because what you're talking about, Tom, are exceptions to the rule and and and very important ones. But this is there a reason that it would not be because most I feel like the majority of people would would hear this story and say, yeah, that makes sense. But they're not going to go looking for that in their in their browser settings. Well, the reason you don't turn it on by default is is that is that there are side effects to it. And well, sure. And it's always better to have people opt in than opt out because if suddenly people opt in and they can't get to certain things or there's there's websites that that act unpredictably because of this, you want to be the kind of users like, oh, it's because I have that DNS over HTTPS. Maybe that's why versus just implementing it, you want to get to a point where implementing it will have very few side effects.  We'd like to make everything more secure. But they want to do it responsibly. That's why they haven't actually turned it on by default yet. Does anybody want it on by default? Well, yeah, I mean, I you're right, you're right. It should be opt in rather than opt out. That's the way to upset the fewest until you're sure that this is definitely a good idea with no side effects. I think that that's the way I look at it anyway. Well, how about we go back to transportation? Yeah, OK, yeah, yeah, all right, everybody. The SI Shinban has an article talking about how Japanese car sharing service, Oryx Auto, found an unusually high number of people who rented a car and logged zero miles of actually driving that car. Other car sharing services have noticed the same oddity. What's going on here? NTT Docomo found that in 2018, one in eight of its car sharing services customers used it for purposes other than transportation. So car sharing service times 24 co conducted a survey asking its users, how are you using your car rentals and for what? Taking naps and making private calls led the way in non driving uses along with eating lunch, using it as a temporary workspace, storing bags when coin lockers were full and recharging cell phones after the 2011 earthquake. That makes sense. Other less frequent uses were watching TV, getting dressed for a Halloween party. That's what they said. Practicing your your rapping or singing or, you know, that's kind of just singing. Practicing English and facial stretches to reduce face size or among some of the other less common uses. Cars cost around 400 yen, which is close to about US $4 for 30 minutes. That's plus mileage. So, you know, not real expensive unless you don't drive it for any miles. Yeah, it's plus mileage, but it's only going to be four bucks for that 30 minutes if you don't take it anywhere. So that's where these companies are getting a little cubby. Yeah. The way they plan the charge is well, it'll be a base for dollars. And then the farther they drive it, the more miles they're putting on it, the more we charge them. And that that's where we make our money. And if people are just getting in and running the engine for air conditioning without taking it anywhere, it's actually costing the company more than they are charging you for it in some cases. Sure. Yeah. I actually have a funny story about this and that is that I've done this. When I was backpacking through Europe in around 2007, I think I got stuck in an airport in Europe for about 18 hours overnight. And I ended up renting a car to sleep in it. And it was it was a similar situation. I think I paid the equivalent of about 25 bucks for the night for the car because I didn't drive it at all. And it was extremely uncomfortable, but it was better than trying to sleep in the middle of the airport. Yeah. Yeah. Well, you have to like try to find two seats that don't have a bar set. You know, you've got a little bit more privacy and maybe some control. And yeah, you know, I've never done that. But I can see coming up against a situation, you might be like, this is this is better than any alternative I can think of. Blair, you had unlimited miles, right? On the car. Yeah, I'm not sure. I don't remember much about it, but the only difference between this and your situation is this is an app where you at the drop of a hat can be like, oh, give me this car for the next 30 minutes. And the mileage part is kind of built into the cost recovery process. But also the convenience of like, oh, I'm a block away from the car sharing parking lot. Boom, boom, boom, I can go change in my Halloween dress now. Like that's that's what's going on here. And it's it's I don't know how it's not a majority of the use of these things, but it is does seem to be a significant number of them. There's definitely a cultural thing going on here, too. I know this is this is the story is based upon Japanese users.  But in Japan, in many cases, it's it's not it's not done to just kind of eat lunch on the go. You definitely don't eat while walking. And yeah, like you're kind of somewhere where you're supposed to be eating. And so if you're kind of caught in the middle of that, you you may actually be like, I eat lunch and, you know, I need sort of a private space to to to keep things kosher. I was lunch was only one of these. I mean, I think the bigger the bigger part of this is needing private space in a large city. It doesn't even just have to be in Japan in any large city. This this could be the kind of thing that happens. Because Japan, in a weird way, is more set up for this not to happen because they have capsule hotels and short time rentals that aren't CD and and that. So there are other options, but this one's a lot cheaper and more convenient. So there you go. An unexpected public was lined away. Unexpected use of technology, I think. Yeah. Well, folks, if you want to get all the tech headlines each day in about five minutes, be sure to subscribe to dailytechheadlines.com. That'll keep you up to date on the quick. In the meantime, Blair has brought us a story about meat. Meat grown from animal cells rather than harvested from a conscious animal is a real thing that is improving in scale. It's getting close to being available as a consumer product, just like the plant based burgers like like Beyond Burger have now taken over in the consumer space. This meat grown from animal cells is kind of the next wave. It promises to let us enjoy meat without the ethical, environmental and health concerns associated with livestock production. But a study published in the journal's Frontier in Nutrition tested some public perception of different labels for this kind of food to find out just how accepting we would be. Blair, what did what did they find? Well, we know that meat is a huge impact on environmental issues in general and extinction, extinction possibilities, climate change, all that good stuff, bad stuff. But what they found was something pretty similar to when genetically modified foods were first hitting the market, which is depending on how you talk about it, it could sound like a really good thing or really bad thing that can make people want to eat it or stay way away from it. So the GM foods, when they first showed up, people started calling them Franken foods, maybe they thought it was pretty funny or colorful or fun reporting, but ultimately it made people terrified of the food. And something similar is happening here. So this research from University of Portland looked at about four hundred and eighty US adults. It was a pretty broad representative covering age, gender, geographic distribution and diet. Only eighty eight percent of them were meat eaters, so they were also talking to vegetarians and they wanted to see how they responded to cultured meat framed in the following ways. A, as an innovation, which benefits society. B, as a high tech development or C, as basically just like normal meat. And what they found was that when you brought technology into the conversation, people had more negative attitudes towards the concept and were less likely to consume it. They were about 14 percent less likely to try it compared to when talking about social benefits or when they called it the same as meat. And even before they started these framed conversations, people across all four hundred and eighty participants, the most common words that they used to respond to a conversation about this lab cultured meat were artificial and science. And this might be because in general, in the news media, we see when people start talking about these lab, quote, unquote, created meat, they show usually a piece of meat in a Petri dish. And so that is kind of the narrative that we usually get. But when cultured meat is ready, it won't come out of a laboratory. It'll come out of a food processing plant, just like some of the food you may want to think about that way, like your chicken nuggets. So it actually won't be that different from the food that you're eating now. But this is just proof that the way that we talk about technology and the way we talk about solutions to environmental problems can have a huge impact on people's likelihood to adopt that new technology. So instead of pens of living animals that are then slaughtered and processed into your meat, you will have pens of growing cells that will then be harvested, I guess is the word, and turned into the meat that you buy. Yeah. And there's a huge amount of benefits to that. It creates, it uses less water, it uses less energy. If you think about trophic levels in nature, one acre used to make meat and one acre used to make corn. The corn is going to feed 10 times as many people. So in terms of worldwide hunger issues, that's going to help. There's less carbon dioxide output, all that good stuff. But also there's less chance for contamination. You're less likely to get sick for meat made this way. So there's a huge amount of benefits there. But ultimately it sounds like people are just afraid of science getting their fingers in their food, which is part of the whole narrative. I feel like the selling point of your E. coli. Oh, we lost you there, Sarah.  Yeah, you froze up on us at E. coli. Sorry about that. Yeah. I think that the selling point of being physically safer, you know, the opportunity for E. coli to spread, you know, based on bad meat, because the meat is being produced in a lab, is a selling point for a lot of people who otherwise are turned off by this idea. Yeah, I think it's interesting that that that was brought in at this point. But framing is so odd and social science in general is so interesting because things that we kind of on the inside or track of an issue think will be compelling, aren't always compelling to the average person. So like when we talk about framing, the issue of climate change, talking about a climate crisis seems very compelling to people who are interested in the environment and animals, and this is their every day.  But if you talk about responsibly managing resources for future generations, that turns them on and is more likely to create behavior change. So this is one of those situations where I think to us who are down with the development of science and technology for the betterment of society, both feet fully in those sorts of things get us really excited. But to the average person, it sounds like it's likely to polarize them and make them think about Petri dish meat. And they don't they don't want it just gives them the X, I think. Ultimately, there's a lot of factors that play. One is clickbait, right? Reporting agencies want something flashy headline. So saying lab grown meat in a Petri dish that gets people to click and anything that fosters fear gets people to click. And then you also have just a backlash against technology. So if it's pitched to technology, people like, yeah, technology has done a lot of bad things lately. This must be another one of those. So having the ability to report on it in a way that makes people accept it on its merits is important. But also being able to report on it in a way that if there is a downside that's found, you can report on it responsibly without it being exaggerated and blown out of proportion as well. Because I could see somebody looking at this and saying, hey, this is just telling us to spin this as positive. What are they trying to hide? And in fact, the the answer is nothing. There isn't anything to hide yet. This seems like a pretty good way to do it.  Yeah. And I'm one of those people. And I honestly don't know. I'm not sure. But I do think it's ironic that a lot of people out there maybe have no idea how their current meat is made.   There's kind of a disconnect there that if they knew how their chicken mcnugget was made, they might actually prefer some lab meat. If you've got a lab or culture story or any other tech story, you can submit it to our subreddit and be part of the conversation. Submit stories and vote on them at dailytechnewshow.reddit.com. We're also on Facebook. We've got a group, facebook.com, slash groups, slash Daily Tech News Show. And now our buddy Nick Langson has some notes on the latest in 5G service in the UK. Thanks, guys. This week we got some unexpected news. One of the biggest mobile carriers in the UK switched on its nationwide 5G mobile network, and from this week we'll sell an unlimited data package. No speed limits, no usage limits, and you can even tether your other devices to it. It blew the other operator we have here that already offered 5G out of the water in terms of pure value for money. So if you want to hear how 5G competition is heating up on this side of the pond, do check out episode one, seven, five of text message by going to UKtechshow.com. Oh, and the late at happy 4th of July to all of you on the other side of the pond. Well, thank you, Nate. Nice. Should we check out the mail bag real quick? Let's do it. Princess Willie wrote in about our conversation last week on Uber Eats, being able to, letting you be able to order food ahead of time and then go somewhere and eat it. Willie says, I used to do exactly what Uber Eats is offering. When I worked next to a few restaurants and got 30 minute lunch break, I would commonly call the restaurant, place my order for a certain time, then sit down and have a nice lunch before heading back to work. Uber makes so much more sense because then I wouldn't even have to call. Sometimes cutting out five minutes of my time means a lot. Honestly, since I started doing that for work, I have to call the other restaurants a few times and placed orders before showing up. So it's just so much more convenient. Excellent. Thank you, Princess Willie and everybody who keeps us informed with their perspectives at feedbackanddailytechnewshow.com. Absolutely. And thanks also to Blair, Bazdrich, thank you so much for being with us today. It was such a pleasure. Let folks know where they can keep up with your work. Absolutely. I had so much fun today. Thanks for having me. You can check out Twist This Week in Science at twist.org. We record live every Wednesday at 8 p.m. Pacific time. You can go to twist.org slash live to watch us there. You can also check out our YouTube or find us on iTunes this week in science. You can also follow me on Twitter. I am at Blair's Menagerie. You'll find pictures of animals musings about animal science and occasionally just what I'm up to. Excellent. Go check it out, folks. And don't forget our best way of being supported is by Patreon, patreon.com. slash dtns. You can get an ad free RSS feed. You can get special episodes from me. Somebody called my editor's desk last Friday. The best one I've done yet. Do you agree? I don't know. You have to be a patron to find out. Also, this coming editor's desk is going to be all Canadian. Actually, a few other Americans in there, but it was recorded entirely in Hamilton, Ontario, so you might want to check that out at patreon.com slash D T N S. If you have feedback for us, we'd love to hear it. Our email addresses feedback at daily tech news show dot com. We're also live Monday through Friday for 30 p.m. Eastern 20 30 UTC. Put it on your calendar and find out more at daily tech news show dot com slash live back tomorrow with Patrick Beja. Talk to you then. This show is part of the frog pants network. Get more at frog pants dot com. I'm in the club. I hope you have enjoyed this program.


Hello there, with this video I'm going to continue to celebrate the harmony between the Sega Genesis and Super Nintendo since we now live in a day and age where both can be played and appreciated. So here's another batch of games that appeared on both systems but are decidedly better on the Genesis for one reason or another. And again I want to point out that I'm not including stuff like Zombies 8 My Neighbors, Aladdin or Earthworm Gym for the reason that they're very good games on both systems. If you pick to play one on one system or another, you can't go wrong with either. First I want to start with Coolspot, I did a standalone video on this one a couple years ago and I even ended it by saying you're better off playing this one on Genesis but I got so caught up in the other games that I completely forgot a few obvious ones that I had already pointed out myself in the past, like Coolspot. Yeah this is actually a pretty decent game believe it or not, but it's much better on the Genesis for two reasons. First, the Genesis version has a better resolution resulting in a slightly zoomed out view screen meaning your Coolspot sprite is a bit smaller and you can see a lot more of the level. Second, the soundtrack just sounds really freaking cool on Sega, check this out. So yeah, Coolspot may be shameless product placement, but it's actually not that bad of a platformer, especially on Genesis. Next is James Pond 2, which received a Super Nintendo port titled Super James Pond. This series originated on the Genesis so it might seem obvious that the Sega version is better, but that's not always the case since a game like Sparkster is on the same level of quality as a game like Rocket Knight Adventures 2. The James Pond is no contest, take one look at Super James Pond and one thing stands out, this game is ugly. Also the controls are weirdly slippery, the feel of this game is just all wrong. James Pond 2 on Genesis meanwhile is, okay it's still kinda ugly, but Sega's muted color palette is actually beneficial in this case, and the controls are so much smoother, it actually plays kind of a bit like Kid Chameleon. But yeah, ignore Super James Pond and play James Pond 2 instead. Another easy one to point out is the Strike series, Desert Strike, Jungle Strike, and Urban Strike. Again, all three of these games are originally made for the Genesis and received ports for the SNES later on. And again, like most other games of this nature, Sega just has the hardware that lends itself better to this style, everything is faster and more intense, and I don't just mean you cover more ground faster, I mean in spots like this on the Super Nintendo versions where there's this annoyingly long pause every time you flip back to the map, that really gets old after a while. These games aren't bad on the SNES, they're still okay, but if you're interested in the old Strike series and want to make stuff go boom flying around in an AH64 Apache helicopter, you're better off playing them on Sega. In a similar vein there's also Mickey Mania, no unfortunately you do not make stuff go boom in this game, although that'd be pretty damn cool, but the difference is very stark in just how each game respects the player's time. Same as the Strike series, the loading time for the Super Nintendo game is kind of ridiculous, I mean this is a cartridge game right? Not a CD? Also the Genesis version just feels livelier, the SNES version feels more deliberate like Mickey is walking through a swamp or something. The Genesis version also has a wider resolution, both games look great of course, but I'd much rather play the Genesis version. Next there's Captain America and the Avengers, and this game might represent the biggest gap in quality between how much better the Genesis version is and how awful the SNES game is to play. Sure the Super Nintendo game has a great looking story presentation, but it is one of the cheapest and most difficult beat-em-ups you'll ever play.  The Genesis version at least manages to be a decent enough beat-em-up, and an especially good game if you like the Avengers universe since it's represented well here, from the sprite work to the colors to the story. This is an easy one, avoid the hell out of the SNES game, but check out the Sega Avengers game instead. Flashback is a cinematic platformer that was developed by game designer Paul Quisset with the Genesis in mind, although it came out for like a dozen other platforms at around the same time. The Super Nintendo also got a port a year after the Genesis, and at first glance yeah that game looks good enough, but this is one of those you got to play for yourself. Cinematic platformers can be hard to judge because they play so differently than other games. You have to be purposefully methodical and deliberate, dodge first then fire, all while being very careful. Sega did a better job with this one in my opinion. The SNES port has some trouble with lag and slowdown in places, and the balance of speed between your character and enemies just feels off-kilter. After you play both versions it's easy to see flashback was developed for the Genesis. Last I'll finish with the FIFA series. In the previous video I pointed out EA's, NHL and Madden games, when I really should have said just all of their sports games, including NBA Live and especially FIFA. On the Super Nintendo the FIFA games don't hold a candle to stuff like sensible soccer, international superstar soccer, or even super soccer, but on Genesis the FIFA games have a better frame rate and play much smoother as a result, so they hold up pretty well today alongside those other games I listed. I think the quote-unquote Genesis has better sports games talking point is mostly BS, but in the case of EA sports games it's absolutely the case, and FIFA is definitely better on Genesis. Anyway that's all for now, thanks for watching and have a good rest of your day.