Who this? That's her. She a girl out of Dallas. I like this. You like her? She put up the song. I like it. Oh, she loves it. I know. She's checking it man. Check it, check it, check it man. Hey man, it's your boy E-CEO man. I'm here with the lovely official Miss Jamaica man. What's going on? Nothing, nothing my dad. Man, we got some guys here today that be having me dying when I be watching these skits man.  I don't know what they doing man, at all times. Like stuntmen. Check it man. Man, and Jesse McDonald's in the building man. What's up? What's going on man? What you got going on man? Man, y'all ain't got no handicap right there. I knew you were going to say that. I knew exactly what you were going to come in. I was just going to say that. That was a big step for Jesse man.  They coming tonight on the show. I'm going to say you know what is the guy he just came in. That's a big step. So man, we down here in ATL man. And it's dope man. I mean you know, it's a lot of talent down here man. We've been interviewing all day. And you guys man, y'all traveling nutcases too. Because I already know like I was like man, where everybody at yesterday was like everybody was going. They was either in Texas or they was either in Miami.  I came on the wrong weekend, you know what I mean? Somebody said you should have came out. Because you just be going anyway. Y'all travel a lot man. Jesse travel a lot. He drive to the moon if you could. He be like I'm going to wait at Dallas then he talk to him driving to Vegas and drive like Milwaukee. He be on the go boy. Jesse be on the go. I put that lid on auto pallet. So what keep you going like that? Man, watching Myron, he motivate me because I be like dang, I want to do that. And he be steady dropping videos. I was like man, I can't keep up. So I buy bought him his energy that he give through the videos and touch me. So that's my drive in. I want to be able to show my family look and let my disability stop. Yeah, yeah, yeah. That's dope right there. I want to get on to it. I appreciate that Jesse. You think he would have said it if he was here for the first time? No, I don't think he said it if I was here. I think he front for the camera man. No, I'm just kidding. Is that the first time you ever heard him say that? Yeah, no, he told me like he always said how proud of me he is and stuff like that. He's very motivational, but to hear him break it down like he just did. We ain't ever said he said that, but in so many ways he said it. But he just broke it down right there. So I'm like, man, that's meant a lot because that's how I feel with stand up with him. Yeah, and that's what I'm going to ask you What's your why? What's your why what you do? What for the videos? For comedy, everything. Well, I'm going to stop. I'm going to go back to because I'm going to get into a little bit of his backstory like what, how he started. But what made him do what he do? You know what I mean? How did you end up getting to that point? Because everybody can't break the algorithm like you're doing on Instagram and all that stuff. So how did you do it? A consistency, man. But I had a plan though. You know, I'm born to raise Milwaukee, Wisconsin. So I heard about it. So yeah, when I first started doing videos, I was actually like messing around with stand up first. So I got through the little rough times, but I still never took it serious. You know what I'm saying? But then I noticed that in order to like get seen and get noticed, I had no money so I couldn't travel nowhere to be honest. How old were you at that time? Well, when I did that, I was I was 31. I'm 36. I'm 36.  I'm 36. I'm 36. Everybody think that. Jesse said the same thing. When I was like when I was turning 30, when I was turning 27. Genetics. That's how I did. 36 teens. Good genetics. Your dad and mom, that's where you got it from? Yeah, they passed away to hard people. But they look young, though. They ain't look that age. So he started getting sick. But he got sick. But yeah, y'all shocked. They're like, miss nigga, our age. No, no, no, no. You got a long way to go. You still with behind the ears. Don't play ball. Look at him, man. I feel like even with that being said, because you know a lot of these other influence, you know what I mean? Or younger, yeah. But when we was that age, the internet wasn't popping like it is now. Like how I started doing it. And I also feel like back then I had one kid, my son, 14. So even when he was a kid, I already knew that I wasn't going to leave him. So even if I would have caught my blessings earlier, I probably would have blew it anyways. I wasn't leaving my son. You can't blame me for that. I took me for him to be 11. I didn't know what was going on. But even before that, my plan was to get my city liking me first. Okay. On a comedy level. I was already kind of known as a person. You know, but it was just like a lot of them didn't know I was silly if they didn't really know me. So I was like, let me get myself going on social media. So we had this group called the whole Milwaukee group. That was like super messy. And my city like big on like roasting. Yeah. So I took everybody that was somebody in my city and I will roast them and put it in that group and make videos with it. And it was going crazy. So that was bringing me attention. But I knew that wasn't going to be my niche because that was DC young fly thing. Yeah. And I'm like, that's somebody else niche. But once that started dying down, I'm like, okay, every time I walk around everybody in my city like Myra, Myra, Myra. I'm like, I didn't know where I was going after that. I just kept making any type of videos, but they weren't even going viral. They wouldn't do a nothing. It was really short. Just being consistent. I just kept making videos. And then one day I just woke up. I don't know. It was God. I just made the video getting put out in the rain getting put out in the rain with a dog and my draws. Like I was, you know, like she caught me cheating and hit a million in one day. And I was like on Facebook, this on Facebook. I'm like, dang, it's crazy. So what I did was when I seen that video slowing down, I made another one. I would probably make one like once a week because I would let it build up and then I make another one. And then that one went viral hit like four million. And I'm like, hold on, man. I still don't know if I got something else. Because I'm like, I finally might have a niche because I didn't know where I was. I really just did something and it started working. And there's nobody else who's doing that? No. And I wasn't, I think it just came from me just staying down, never giving up. Like I could have been like after those roast videos when I was trying all those other little videos just doing anything but staying consistent to try to keep my faith. I told myself on Facebook. Like, just see me. Even if you don't watch it, eventually you're going to click it. Like who is dude? I keep seeing. That's how my mind was, you know? And then that's how I built it up. But those cheating videos, man, it was like I just kept dropping them. I did one, two, then three, then four, and five, and six, and they all was four million, five million, one hit 12 million. I'm like, whoa, but nobody knew who I was. It was just like this dude keep getting caught. I didn't have no followers on Instagram. Nothing. Until this lady reached out to me and was like, I've been looking for you. I've been following you on Facebook for like, she said like seven months and she said your content is funny and she was like, I do marketing. And I think her name like Tamara, I never met her in person and she is from like Philly. She was like, I won't charge you nothing. She said, I can help you get your pay built. She said, first of all, you need to clean your Instagram and get on Instagram. And then she was like, you need to come up with a name that fits what you're doing. And she was like, basically after seeing what your video, you're cheating and me not thinking like that. I didn't, I'm like, it never even hit my mind even think that to say cheating as mine. I was just like, I was just happy I was going viral. Yeah, yeah, yeah. So yeah, she gave me three names. And she has mine was one of them. So we use that name and then put that in my Instagram. She helped me clean my page up. I sent her all my main videos that was going viral on Facebook, put them on Instagram. And that's back when I was getting, I got my first thousand views on Instagram. I was excited. I lived up from like three views and they said a thousand. I said, man, I got a thousand views. But now I get a thousand views in seconds. But then I was happy. So I remember all that, you know what I'm saying? But I always shot that lady out. I can't point her out to this day. You never sent a picture? You didn't talk to her back and forth? No, we was. And then she would disappear. She knew what she was talking about. It was crazy. It was like an angel or something. She was showing me how to capture my stuff. And then I started, she was all camera that you handle with yourself a little bit. And then I started doing it. And then I was labeling all my videos from like a third party. Like, guy gets caught, this guy, this guy, that. And she came back and she hit me up. She said, you can't be posting your videos like that. She was like, you get, I was getting like 300,000 some thousand views, but my followers were growing. And she was like, that's because don't nobody know that's you. You keep saying guy, this guy gets caught. This guy gets that. They don't know it's you. You know what I mean? And I was like, like, man, come on, man. I got all these views and stuff like she's like, it's bigger than that. You got to get your following girl. So I took all them posts down, guy, this guy, that and all that with all them viral videos. There was me though. And my, what is the algorithm? That's how you say it? I said that word. Algorithm. Yeah. Yeah. Yeah. Yeah. You didn't broke it. That's why. It dropped so bad. And I was calling her. I said, hey, man, nobody looking at my page no more. It just motivated me more, but she knew what she was doing. You got to get your page on the right way. Don't build it up the wrong way. And then it caught flame again. Like I gave it like a month and caught flame again. Then World Star was posting me like twice a week. So I was catching off of that. Then I was in a showroom. Then I was on ridiculousness. All type of stuff.  No, she's this. This woman popped up out of nowhere. Email me. I think it was either email or IG. I don't remember, but she said her name, said she marketing and said she can fill you. I want to say her name to mirror. I believe it's to mirror. You didn't get her last name. No. Cause like the investor would love to go search for her just so that y'all could meet face to face. And it's the crazy thing like she, when I had, I only had like 1200 or 1100 followers, right? I gave her my past code and stuff cause she knew how to word the stuff and everything like that. You know what I mean? Because I'm like, say what she going to do still 1100 followers. That's all I had on Instagram at the time, what she was going to take. You know what I mean? Like she could, if she was, she would have been flawed. But she was just there to help. I gave her that stuff, man. And then she was like, you can change your password when you're done. She was captioning it so I can catch on how to caption and stuff. I never bought a follower or none of that. I just, all myself is authentic. So she just showed me how to caption and stuff, how to clean my page up and stuff. And I was like, she just did it, bro. How long did it take you to build your platform and what do you have now? My first, I'll say, what, my 2017, what's that? 2018, 2019? Four years. Four years, yeah. But I don't count the first two years because they didn't, nobody know me. Yeah, nobody knew me then, you know what I'm saying? So I really started making noise. I didn't know I was as big as I was, but started making more noise until I moved to Atlanta and I was around all the people that I was watching. You know what I mean?  That's how I was looking, dawg. And they was like, they're gonna cheat in Atlanta. You know what I'm saying? Yeah, they know that because I was still in Milwaukee. You know what I mean? So how did you two meet? How did y'all meet up? How did I meet you, Jesse? He was on live and I hit him. He let me join his live and I sent me a number. I was like, I want to work with you. And we just stayed in touch. One day I was in Atlanta. He was like, I'm in Atlanta. I'm like, well, let's meet up. We met up and just the chemistry was there. You know how I first seen you, though? Not in person. That's how we met. But the first time I seen Jesse, you was with that other dude, the Crutch. That's what I seen. I seen a viral video with two handicapped dudes roasting, dude. And it was the funniest thing in the world. I didn't know who he was, but it was so funny, dawg. And I found out who they was. He was like, yeah, I got to try to figure this out. It was funny, dude. It was so funny to see. To me, it was bigger. Outside of the jokes, just see them. They handicapped, but they're living life. They having fun.  No, I'm totally different. They'll roast with us. I don't care. I tried to hit him when we was on the way down there with a joke and he hit back. You know what I'm saying?  Stay real. So you're just going to leave Dallas. I'm not going to go without saying that. You was in Dallas with me, and now you're just going up. I don't understand that. It ain't that. I'm originally from Arkansas. Die hard cowboy. Can't die now. Following my fiance. But I always wanted to come to Atlanta because it was a better opportunity. So this is your first time living in Atlanta? The opportunity for me to move here had to be right. Other people wanted me to move, but I didn't want to move down here with no guy then. He ain't got this hat for the rent. And I knew my disability check was coming. My little extra money. I didn't want to have my little extra money and he ain't got his hat for the check. I need a bill. Now I take my extra money to help him out. So I just waited until the opportunity was right and came in that way. Yeah, I definitely enjoyed the show the other night. You invited us out too. You killed it man. What's that? Atlanta Comedy theater. D-Ray. I could tell the chemistry was there. He cut for you too man. I like the spot. I really like that spot. It's black owned business as well. Isn't it? The comedy show? No. I have no idea who owned it. Gary. I don't know what Gary is, but Gary is the only set up of Gary. Gary is my first comedy tour. I was on rock the ramp. It was all handicapped people. Rock the ramp. I never heard of that before. No, that's because I'm handicapped. He's for real. I'm serious. This one Gary was at the Uptown Comedy Theater. I was kind of just not really getting back into the comedy full-fledged. He called me Charles Walden out of Philly. Daniel Rose here out of New York. Rest in peace. He put all three of us on the show. It was like rock the ramp. Everybody was handicapped. It went good, but they never put it out. What was that first moment that you felt like, dang man, I don't want viral man. People watching me. These people looking at me. When I did the stripper in Dallas. The current thing is we was on a blue sticker comedy tour. It was me and two other guys on sticks. We only had like 30 people in there. But the energy was so high. I kept telling the guy come and do this joke with me. I'm stripping for the women. And he was like, man, I ain't nobody doing that. I said, we're going to catch five with it. He finally came and I put him up there and he came up there and do it, but I had to calm him down because I didn't want him to get too rowdy with the girl and her boyfriend B&L and he can't whip two handicapped guys with sticks. That won't be right, but J. Stiffin came and did the video and the next morning the girl said, ooh, man, the video doing numbers. And it just went up from there and everybody started saying handicapped dudes on crutches. Wow. And that's dope, man. Is it hard to find people to do the skits with y'all? Because that seemed like y'all not for me. For me, it's easy for me. Jesse just breaking into the skit then kind of in a sense. You know what I mean? So that's why it's good that I got a bigger fan base on social media because he helps, like I said, with stage he's a lot of people, he's going to break into that with him, you know what I'm saying? So it works hand in hand, you know what I'm saying? But Jesse, some of the people hit me up about him when I started doing skits with him which is good, you know what I mean? With your cousin then they like, is he really handicapped? Is he really handicapped? Is he really handicapped? I'm like, nah, yeah, that's real. They thought he was playing. Nah, he really like that. That's real, man. He can't send up too long by himself. He can't send up too long by himself. He can't send up too long by himself.  I'm like, okay, I'm ready. But I need you to follow. They want you to follow every video. Jesse got to follow every video. They want me to follow. That's his trademark. They got to follow. They go, what you going to follow? You going to follow Jesse? Like he only probably not know to follow 16 times to get a skit right. One skit. But he got him one time. I stayed in character though. Oh my God, man. We was in my house shooting a skit. And Jesse, it was his idea. So this one I didn't feel bad. I didn't tell Jesse. No, listen, I didn't tell Jesse he should slide down the stairs on his chest. He said he could do it. He said it. He said I can do it. He said I can do it. I kept asking, can you do it? You showed Jesse, yeah, yeah, I can do it. So he did it. I don't know if it was water on the arc. I don't know, man. The carpets don't come in no water. Aw, man, you slid hard, didn't you? What? That boy was going slow. Then this is picked up like... Because the skit was... When I got out of the house, I was coming back in to get something to leave. I forgot exactly how the skit went. But when I came back in, I was coming back in to finish my little last lines of the skit. It was too late to even help him. I had the bottom six coming down. Like 90 miles an hour. And I knew it was a real fall because his face was... I said, he never made that noise. And I'm like, and me and the young fella that was recording for us, we just dying of laughing. Because then I'm laughing already because I'm like, oh, that's a real fall.  On the phone, I really started laughing for hard to get him. Man was over when I said that. He's like a kid. He did this. He's like... You know what I mean?  You're still going nowhere. Then he's going to put a do-rag on. Then he's like, I can't wear the do-rag no more because it keeps sticking to the sky. What's he thought he was going to do, Jesse? He's all in character. I still say we get into character. That's the whole video. So when you do these things, you write it out? Yeah, how do you come up with that idea?  Like now, if we just be talking something pop in your head, you do it while it's funny. Like me, if I say something funny right now, and we're like, oh, that's a skit. We got to do it while we still think it's funny because if I wait until next week, unless it was just gut-busting funny, I'll probably be like, it ain't funny though. It ain't funny though. Because it's in the moment. The energy is there. So you always have to have the camera ready, everything ready. Phones. We're shooting everything. And we are there in technology. The thing is having a cameraman, if you got one that's on big already, because it'd be a lot of people that want to work with you, but they kind of just really want to be around you. You find out how you stay working once they get comfortable with you. They're comfortable and they're busy or if they do film it, they take it forever to get it back to you. So I ain't got time to wait on nobody. I'm grinding. And do you edit your own stuff? Do you edit? Yeah, we do. Edit and air-drop it. Because I see, when I think of you and how you started, I think about Country Wayne, that whole, all y'all got a movement going on, man. Listen, man. That's one of the, Wayne, that's my homie, too. Like, Country Wayne. He was one of my motivations, because he was the first person I seen blow up on Facebook. But I watched him from when he used to do the videos, having the phone like this. He used to have it on his face. Now he do full blown sketches of a bag. When he first started, he always had the phone like this. And he talked to it. He'd be talking to whoever he was doing. But this year, he was always in his face. But he motivated me. That's why I said I wanted to keep seeing my face. Because even before I knew who Wayne was, I kept seeing him on my timeline. See you in space. And I was like, six months then past, though. And I'm like, it took a long time. And I finally clicked. Like, man, what was it, dude? I keep seeing on my timeline that people were sharing it. So I finally clicked on him. He was funny. And then I was a fan-sense. And then I was like, that motivated me. I wasn't doing videos then, though. I got to make my face be seen as much as I see in his face. Because even if somebody started looking at it, man, they either going to like you or they're not going to like you. But either way, it go. My mind was just staying on the timeline. You get what I'm saying?  And then they fall for you. They start learning to love you. How important is self-awareness, man? Knowing how to understand you and that comedy that you do. Like, is that important to you? It's real important. Because if you're not comfortable with yourself in doing what you're going to do, how is the next person going to be that comfortable? Like, me, I fall. Like, I be doing a video, I'm like, look, Myron, I'm going to do this video, I'm going to fall. He's like, you show me? I'm like, yeah, I'm going to fall. And then sometimes we'll be in certain places. I'm like, I'm going to fall. He's like, you're going to fall on the street. It's concrete out here. But the thing is, I'm comfortable with falling. I know how to fall without hurting myself. It's time to fall. And I seen you get out of the car like you were going to try to leave a few times. I don't know what that was about. Like he was walking, like he was leaving, walking away from... We got to do some more of those. We ain't going to tell you why I'm running away, but I'm running away. I've seen you running away, man.  I can't wait to see more because I know now that you're down here together. I'm trying to go crazy. How often do you put out content? Man, I got a phone full of stuff. So my goal is, honestly, I would drop every day. But sometimes it depends. Instagram algorithm all messed up now. It's kind of messed up now. When I first got on there, it was like, it was crazy. You was just shooting through the roof. Now it's like, I don't know, man. It's weird. I think they want you to pay for promotion through them. That's what I think. Yeah, I do think I understand business. Now that they're paying, you're following, now that they're paying you to for all the followers and stuff. Now they have fake pages. He was like, man, my following up, then all of a sudden you're following drop down a long way. You were like, man, what is that? So what I heard is like, it's fake pages that I have here.  I always say all of this stuff is a gimmick because there's so many times when we'll test it, we'll run out here and get say, 20 people to subscribe to YouTube. They don't come on YouTube. And then we look on there and it's like, okay, it ain't growing, or even on Instagram. Now it's not growing. You can't, are you looking? Man, listen to this.  I was always just gaining. Like one day you can be at, I'm just saying, 967,000 followers and next day you got 9, like 962, you like, I just lost 5,000 followers like that. It never was like that. You might lose a couple here and there, but you telling me just 5,000 people at one time just saying, you know what, today everybody just unfollowed cheating as much. You get what I'm saying? I know that. But you know what someone told us, he said, check your stuff daily. Record it, screen shoot it, whatever, so you have proof because, especially YouTube, so you can contact them and say, hey, and they'll fix it. They'll look into it and they'll fix it whether they have to pay you for something or, but he said, a lot of people don't track it. A lot of people don't look at it and screen shoot it. We don't, yeah, we don't. And if you don't have proof, they're not going to do anything. Facts. We just saying it. I'm like, what the heck is this? They got you questioning them and you asking for it. You don't have time to screen shoot everything because nobody ever knows when they want to have it. That's got a name out of a message. He ought to Mississippi or something. Because that's what he does, help people with their YouTube. He study them like that's what he do. On Instagram, it'll say, in your insights, it'll say, you gained 5,000 but lost 4,500 followers, so you really only gained 5,000. They be like, what? That don't even make sense. They be stuff like that, for real, not looking at anything. So what do you think about TikTok? You can gain easy on TikTok, but they're strict. They take everything down. They take everything down, man. Yeah, we did where we did to take the pup daddy video and I fell and he moved out the way and it took it down. Just because he moved out the way when I was falling. No, he stepped on me. Yeah, but that's what I'm saying. It'd be weird. But then I'd be going viral. People would say to me, they see me on TikTok and I'm like, I only got 157,000 followers on TikTok right now, right? But it's just like I was going viral on other people's pages from the same video they took off my page. You know what I'm saying? The thing I post got took down by somebody else, but me for a reason I don't be caring no more. At this point, I don't be caring because I'm like I didn't do videos enough. I know I got a strong face card in the show when I'm in public and stuff like that, so that's a good thing. So it's like, if anybody take my video and posts it, don't tag me. It's going to be somebody that know me that can tag me in the comments so people that don't know me be like that's my rap or whatever. Or they call me the fofo because of the slow motion with the little pistol. I've seen that. They be saying that. So what's the craziest thing that doesn't happen with you? And not just you, but you also Jesse, what's the craziest thing a fan ever did by approaching you? You know, like... No, they be aggressive. Oh, wow, man. They be the dudes or they ain't no chicks. They're chicks to speak and stuff like that. Don't let them be drunk. What was that? Miami dude, he was a big, big, big dude. So I'm like, he was aggressive. I'm like, man, I don't know. What did he say? I was mad in my head. I was mad on that. He just had to let him be aggressive. I just let him be aggressive. I'm just... I'm like, yeah. I'm really like, ooh, man. But you ain't got to do all that just say. Like, you know what I'm saying? He's like, bro, I rock with your brother. I'm like, dog, man. But the thing is I got him back because I had a show when he was at the show. So I'm in my safe zone now. I'm on stage. Yeah, I brought that up. Well, I talked about him like a dog, man. Don't touch me no more.  I knew he couldn't get to me. You know what I'm saying? I know it. Did you ever do a stand-up? Did you ever do a stand-up and somebody got mad at you like want to fight you because of something you said? Only when I first, first started this before the video because I didn't know see now with experience I know how to I know how to talk about somebody without lying and without offending them. So there's a technique behind everything.  So I'm looking at comedians. But they who they are, I'm not thinking that. I'm not going to say it. I was at the show, I'm like look at this beat. First thing I say. In my mind, it's funny. Instead of saying how I would say it now, I wouldn't say that. I don't even say that word. But I felt I had to learn. You know what I'm saying?  I'm just going.  He said, you got to apologize to that lady. Man, I wouldn't apologize to that lady. She accepted it. But I can tell on her face, she really was like, get out of my face. But she was older than me. You know what I'm saying? Yeah, because I didn't know nobody. To me, it was funny. I'm like I said it like, I caught about 10 of them in like 30 seconds.  This is true. I'm so embarrassed about it now, but I can laugh about it now.  You can joke about big girls but you got to know how to do it. Yeah. I walked right outside and I was like, I said, this is a pack of fat. This dude is going to eat. The first thing I say when I come outside, I come out another side, but on the stage, the first thing I do, I come out and I see them. I said, cut the music. I'm like, cut the music. And I looked up and I said, this is a big pack of fat.  That was going in. I only had five minutes, Jesse, so I waited my whole five minutes talking to them. Did they walk out? Did they walk out? No, this is all before I was cheating as Myron. This is when I was just Myron. This is the way before. By the time I became cheating as Myron, I wasn't doing nothing. I won't do nothing like that now. I know how to, even if I was to say something to somebody and I see, I can just read the energy. If I say something and they ain't feeling it, it's just like, I just let it go.  So what about you? I know you had something for me. Aw, man. I was selling merchandise at the show. And this girl, I said, you want to buy this shirt? She said, after shirts, I want you. I said, I got a fiance.  I did, man. I did. I did. She cried. I was lying. At least you were honest. So why is she cursing you out? I was like, man, I like my woman crazy.  I mean, that's, man. See, that's funny. I ran to one like in Memphis not too long ago now. And the guy was on the front row and it's a joke that I do. You know what I'm saying? With the couples. But I use my music. And I asked him, he said, go on with your little jokes now.  And I kept going.  It ain't, it ain't on me. It's in me. When he said that, the whole crowd got real quiet. Or whatever. And I was like, oh, he want new guys. He going to want to want that, to try to come and fight you. I like, I don't know how to play it to where I can pull him back to me because because so I was like, man, look at all you want me to talk to your girl. Well, let me tell you, I say his name, but I look gone. I'm like, let me tell you what happened to me. And I tell him the situation of what happened to me instead of talking to the crowd. I made it like I was talking directly to him. And he kind of came back and the stuff I was saying was funny. When I came back from my music jokes, it took him all the way over. And he came back and at the end of the show, he was the first one at my show. I met my table and said, man, let me get one of everything. Wow. That's it, man. You know, let me tell you how Jesse different on stage for one, but his hustle, he don't teach me so much with that because I had to learn that because I started getting caught so fast. Like the things that he'd be hustling, like he'd be searching stuff. I'd be like, mama, I don't even buy my shirts. That's what I was thinking before being around Jesse. I'm like, Jesse, no big celebrity. Jesse's known. Like, Jesse's known. You know what I mean? I'm like, what are you doing? I'm telling myself, what are you doing, man? You better get to a table. That's right. That's exactly what he's doing. Trust me, I'm learning a lot from Jesse. I've seen him the other night. He was in rap form. I don't know what he said, though, when they would go out the door and they didn't buy something. He had this. Your car won't start. You don't speak. That was what happened, too. It cost you nothing to say how long on your way out. If I'm good and you like my show, at least say, hey, how you doing? I will buy something, but I ain't got it right now. Yeah. Or not right now, you know what I'm saying? But it's the same way how you acknowledge everybody.  Everybody.  I'm not on the show. I'm coming to support Jesse. I'm helping Jesse set his stuff up. I'm helping Jesse. He's like, Mike, give me a medium. I'm in there. I look like he's working, but I don't think like that. No, no, you have me on yourself, too. You talk and you get it. This is after I've seen it. I'm like, I gotta start doing it. You talk and do it. No, that's humming. But they don't know, that shows a lot of your character to the people that's watching you, too. Like, oh, he helped, because a lot of them people won't do that. No, no. Digging in his box for him. No, man, it's so many times. I remember I own seven stores, and I still was selling clothes out the truck. It didn't matter about that. I mean, we had money. Yeah, she pushed me back to the streets when I didn't chill out. We can go to the streets and make money. You go to your customers. You go to people who love you. You don't always sit on the way for them to come to you. They feel more comfortable when you join me hand in hand. They feel spoiled. Once I went to, it was here in Atlanta, and I was headlining, and they said, oh, Byron, are you going up? I said, nah, I'm just head chilling. I said, nah, he going up. I said, oh, yeah, you ready? He's like a dog. That's why I like Jesse, man. He would let me take no for an answer. He asked me, I was like, hold on, let me see, man. You going to say, I don't want to know. I'm just here for Jesse. Ain't that something though, how both of them got two different worlds and they married in those worlds? Jesse, like, you going up. I said, man, come on. He said, he going up. But I'm like, all right, Dad. I love it. But he did it, and it motivated me, man. And guess what? I went up there and killed it. You killed it. This is the thing, though, I know I can do stand-up, but that's why you rock with it. I just be like, I got to get a drive for it again. That was my drive first. And then when I got going crazy on internet, I was like, man, forget that. But now, once I seen all the other Instagram comedians, I'm like, I don't want to be in no box like them. I want to be a jack of all trades. I want to do everything. The way your actions is, I keep thinking about Chris Tucker. Everybody say that. I'm not playing. They were saying that yesterday.  But I'm my favorite comedian. So what I do is probably, I'm not even on purpose. I never sat down and was like, let me just twitch and all that. But I keep getting that. I'm like, dang, let's do it. With all the facial expressions and everything else. But I know that's why people laugh. They told me that. The energy and the facial expressions. That's why I told them. I said, this comedian's out here with way better jokes. Jesse got a full set. He got jokes, boom, boom, boom. I have jokes. I don't guys as much jokes as Jesse. Jesse is a different type of beast. You know what I'm saying? But I know my energy, my personality, my facial expressions and all that stuff. It carries me. So I might say something that's not even a joke. Part of my set.  And they don't crack it up because of how I'm looking. But I don't even know how I'm looking until... You know what I'm saying? So you don't go into the mirror and it's like... No, like Jordan Jackson. Jordan Jackson brought it to me. He was like, he said, man, you don't understand your facial expressions He said, when you sit there and I'm cheating videos He said, when you waiting to slap and when you be slapping and all that He said, man, it's priceless. He said, that's what they laugh at, man. You be so mad. And I'm like, then I started paying attention to it myself. But I was just being myself. So I'm like, I never seen it until they brought it to me. Wow. You haven't been watching your own videos? No, I actually like watching my own videos. But I don't... Certain ones I laugh at and then other ones I'll be like... I look at it and I'll be like, this is a good one. Yeah, you know what I'm talking about. But it'll be a video that's good already though to the internet. And I'll be like, man, I could have executed that better. I'll be doing it when I do it twice. But when you perform, have you all... Have either one of you all ever performed? Because you look at everybody in the crowd, right? Whenever you're performing or do you just look at the people in the front? No, I zone out. I look at everybody.  Yeah, you see that? And when I find them, I keep gunning. Just make sure I'm going to give them. I've got to make you laugh. So really that's a motivation. Yeah, because you're talking and you're looking at an audience, you're looking... Like me, I kind of zone out anyway, but it depends on the lighting on the stage. You know what I'm saying? Some of that lighting, you can't really see way back there. You can only see the front, but... And then a lot of times I tell them... I tell them, like, depending on where I'm at, I tell them to bring the lights up. And they're like, why? I like it because it's dark and I can't stand up in the door. Even at a comedy club where people don't know the lights are shining bright on the stage, the closer I get to the edge, the further the lights go over my head and I can see the crowd. He just talked to me, son, because Jesse... Jesse be like, the show be at 9 o'clock, Jesse be like, we're going to get to the show at 6. Like, man, what we going at 6? He's talking about the sound check, right? He's setting up his boom-feed door. He doing everything right to be ready. That's what I'm saying. And I ain't first. I ain't got to go just 9.30, 9.40. I'm the last nigga going on stage. That's how I felt. But Jesse, man, he trust me. He teach me a lot when it comes to stand-up game. That's the whole game, man. I just love the way the vibe is. I know already great things about to happen. He down in ATL. I'm going to be pressuring him. I got his number.  He has the nerve to answer. You know what I mean? He answers. And you answer. When I first got your number and I started calling you, I'm like, damn, he don't know me. I don't know people like that. But it's certain ones that it's special. That's all I can say. It's special. Jesse never introduced me to no floor person, no weird person. Even when I answered, I didn't know. I called like that. I'm thinking like, man, this might be business or something. If it had been a weird, I would have just hung up. But then when you told me who he was, I already knew. Boom. So now that's why you called. I answered because he already vouched for you. Yeah, yeah, yeah. So you have you already. So it was like, let's do something. Let you do something weird on your own. Just call like, hey, man. I don't even know what you could do. I can't see what you're doing. I'm like, Jesse, man, what's wrong with your boy, man? Dude, let me tell you something, man. I'm a girl. He's like, don't name-drop nobody because you know all those people don't tell them because they might not like them. I said, what? Yeah, I listen to them. I listen to them. You know what I'm saying? To know who you can work with. Sometimes the person that you introduce to yourself to are like, yeah, I can work with. Yes, for this one. I can work with Jesse, man. They don't even like us. And then now you're like, I can work with them like me. I don't want to work with them. So I gotta stop doing that. I stopped that immediately. I said, I'm in school right now. The less you say to people when you're trying to work with them, sometimes it's the better the more they want to get to know about you. You can say, hey, look, I do this. Hit on my Instagram, hit on my social media. Now they go on there and go to look. See, I do that even when I like... When I meet women, I can say for the most part, because you know what I'm saying? I'm just saying, if I meet a woman, I don't come to them like, hey, what's up? I'm Junaid Myron.  Call me. You can figure it out later. You know what I'm saying? I don't even want you to like me. Because of that. You see that right away.  Now you've even made it messed up. Now I'm looking at you different. I'm gonna do what I do and I'm gonna leave you. But I don't want to be like that.  Oh yeah, they always say that. I can get away with it. I get a free pass. That's my name. You knew that was my name for you. That's the first thing I'm saying. I'm gonna cheat now and Myron before you even... Man, I mean your comedy is something else. This ain't your voice, bro. This dude coming in is... But you know what I'm saying? I'm dying. I'm dying over the fact. He ain't even saying nothing.  This talk's real. No, but they told me that when I was in Houston and stuff like that. When I'm down there, they was like you know what I'm saying? He's gonna be a comedian. I said, why you say that? They was like, just how you talk. I said that. I didn't see that. I don't see that. I'm trippin' over you. Because that's a woman. So that means someone to look at me, nah, it's a joke. They look at you and they see that. That's a man right there. That's a man. And so I say, I do comedy. I don't want no woman to walk up to me. This is a girl walking back here. You grown up into a kid still. She's like, you look goofy. I'm like, what's that mean? You know what I'm saying?  That's a man right there. They look like they're conversing with me and I'll have my crutch up and as soon as I stand up, they be like, ah. Y'all trippin'. Being a comedian though, do y'all find it hard for people to take you serious when you're trying to be serious? Serving people like me. Like this nigga. Right there. If somebody don't know you, like I'm in areas where people don't know about me, like it's crazy because it's silly. So you like that. What I know is like, Aries like, I know we... I'm the goofiest person in the world.  For real? Yeah. No, I'm saying like, no, they can do laughter. Who let the toilet seat down? No, it ain't. I ain't sayin' that, man. He can't even catch it. He said it. Boy, these boys. The funny thing is that we have... We have different humor. Yeah, we've been together for 20 years. They'll laugh at everything together and I'll be sitting down like... It ain't even a trick. She the one we gotta get to a show because if we make her laugh, then it's a good way to laugh. I love comedy shows, but I hate comedy shows because sometimes when I go and everybody's laughing, I'm like... I've been to multiple comedy shows and only two people that stand out to me that I loved what they did is Eddie Griffin. Love Eddie. I love you.  See, you're one of the political people. You're one of the political people. I like him. I like that deep there. I watched him. He was dry to me. He wasn't funny. When I say that... To me, he'd be dry to me. He was funny to me. He was funny, but at the end is when he gave me a lot of... He didn't just do it up front. At the end of his whole show he gave us a lot of facts where I'm like putting on my phone like, is that real? Is that for real? So I like that and then my next person is Monique. He was even shocked because I drug him to the Monique show because I didn't even know if she was funny or not. I went and he was cracking up laugh and he enjoyed it, but I enjoyed it. See, what people don't know when you go to see a lot of these big-time comedians, they got they set jokes. They already know when they're going to make you laugh. Sometimes they write jokes and they be like, look, I'm going to throw this out here and see how they react to it.  If you go with it, then they're going to keep it. But if not, then they may be like, you know what, we're going to go ahead and turn it up. Like, you know who wasn't funny to me? That might be the old boy. That might be the old boy. No, no, no. Whatever she says to her opinion. Who is it? Who is it? Give it up. Is his name Red Fox or Fox Red? Oh, she's Red Fox. Oh, man. Red Fox. No, not Red Fox. No, not at all. Red Grant. He real-life skin, real-life skin. And he showed a lot of love in that. Got the gaps. Cause he got the gaps in his mouth. He said, man, look, God put these gaps there. Maybe just that show, the good jokes that he was doing. But you can't satisfy everybody. Everybody has a different sense of humor. I know that. She said the people that made her laugh. Oh, no, no, no, no. I saved the best for last. I saved the best for last. You know what I'm saying? When she said that, only two people made me laugh. And the first thing I thought of in my head was she said that. I was like, they just said that was just true. Well, I want to say that I love it. I want to say that I love it. She said Andy Griffin and Red Fox. No, no, Andy Griffin and Monique. Yeah. She ain't saying no to this thing, man.  You said two people. I said, no, no, no, no, no, no, no, no, no. He's my favorite, okay? So the two is otherwise, do we put that? I don't know. Okay. Yeah, you should have said that. Do you really? Do you really? I mean, he don't really count. Two people that I don't know. To me, like when I'm thinking about because he's so much family, you don't count. He don't count because I can call him when I want to and I need something. Hey, man, you got somebody to send over to show me. No, you right. But it's like, it's more, it's more to it. Like I'm coming. If you call me and be like, I'm doing the show in Russia, I'm gonna be like, we're gonna be going to Russia, baby. Like if you tell me, I gotta be there. But that's what happens when you really care about somebody. You know what I mean? But from now on, because anytime you perform in Dallas. She was mad at you because you never invited us to a show. No, but I have to see this one? It's different when you come to an open mic versus a show. I'm gonna be there. Yeah. Open mics. I don't ever invite people to open mics. Yeah. To open mics because I'd be like, you might be trying something. No, really? And it might not work. It might be something you're trying for when you actually do a real show.   Because you got to open mic and do the... You can't do some of your old shows if you're trying to perfect it or add to it or something like that. But other than that... Open mic is like, work out. So it's better to go to a show. Yeah. I thought open mics for people like if y'all just... Y'all just want to get out one night.  And then y'all just find out they got an open mic for comedy. Then you go to that. But I wouldn't call you like... But you could tell the difference. You could tell the difference from an open mic to a show. All the cities that you have ever performed, which one was your favorite? I don't know. Mine was the first mic. Because everybody... Everybody's show we love. You can't say that. That energy... You can't say that. It's that energy that you bring to the stage is that energy that you're going to get back. That's right. And I watch his energy and his energy is real high. I did a birthday party and I was like, Mark, what you doing? He said nothing. I said, man, you're coming with me. Well, he may be going there. His energy was good. Jesse made me go, bro. And he did... He killed it. I forgot to tell y'all thank you all for coming out to the show. I think I told you that. Man, come on, man. We love this career. Y'all know the words that I heard from behind it. Because when they came, they say, it's sold out. I said, don't leave yet. Because sometimes they sell tickets. Yeah. And people don't show up. I'm like, just stick around. But when y'all came, they say, y'all here to see D-Ray? They tell him, they say, no, we're coming to see Jesse McDonough. That's right. That's right. When the owner of them came to me, they said, man, you got some true things out there. I said, man, we're coming to see Jesse McDonough. That's true. And it's no disrespect. But I mean, you feel different when people come to see you. They might support you. But I know. No, I'm not. I'm not.  It's funny, you know what I'm saying?  You like, yeah. I think, I think, I say, hey, man, if we could come to, And when we're down here, we're supposed to be coming quarterly, we're about to have a meeting right after this, right? And the next guest is the owner of the building, so we're talking about coming down here. And tell him he need to build a handicap right now. Oh, by the way. We finna have our tour, me and my cousin tour. It really is awesome, yeah. I mean, Jesse, man, we finna turn up with these kids, so they looking forward to it. Yeah, I've seen it. We made a fly, we made a fly. She did, she did make a fly. You know what I'm saying? We finna do it. We gonna do it. Me and my cousin tour, and it's gonna, he won't brought it to me, and I'm like, that'll be dope. But plenty of people said it to me already. You and Jesse need to do it to come here tour. And y'all gonna come to Dallas too, right? Yeah. Anyway, the Jesse, Jesse connects with all that. I just gotta show up and show people no fun. We gonna never do that. Even if you get close to them, to being in Houston, we come here. We definitely gonna conquer them, man, that we... Speaking at Houston, I was just in Houston yesterday. Yeah, I know you were. Yeah, man, that was an effort to meet Dave Chappelle. Bruh, what? That was your first time me and him? I had never met Dave Chappelle. He's smoking cigarettes. Man, he smoked for him. Dave, he funny. Dave was my whole family's on stage.  And I had studied and watched his performance. And I was like, it's different. Every comedian different. So when people like, who's your favorite comedian? Who do you watch the most? I just watch everybody. And I put it all together and come up with me. See, that's the style for you too? Yeah, like Chris Tucker, my favorite. The reason Chris Tucker, my favorite, like growing up, he was just, it was just energy. He was just different. But I know I can name a whole bunch of comedians just better than him joke for joke, like stand up wise. But I'm talking about just him as a person. Yeah.  Like, that's the only celebrity I run up to. And be like, hey, man, come on, man, come on, man. Man, what, man, I'm gonna hook, man. What's up? Look, look, I got a connection. I don't need you running up to one. Don't embarrass me. I don't need you to be aggressing that, you know what I'm saying? Not aggressing like dude did. I don't need you to be aggressing like that. No, man, man, I didn't walk up to him like, man, I wasn't even out, I'm a fan out. I think I might run, but I don't know. No, I won't touch him. Just make sure you video that one. So we all can see that. Like, great guy, I'm blissing, man. You didn't finish your drink now. It's all like, yeah, he definitely had a great time, you know? I just want to talk about his shirts for a second. You know, you know I've got to bring this out, man. You know already that man, come on, it's gonna be on. If you come in here, tell him to go take me a long time to get down the ramp. We got big pictures in every town. Yeah, I got these shirts right here. This first shirt, rip, this shirt, rip, policy. Okay, plus the top, yeah. Yeah, no, this is the thing. I ain't no customer. You can say that. I just walked this way. No, that ain't what that one said. I can damn well, I can read. You go, what's he talking about? I don't know what you mean.  Oh man. You brought the same shirt. No, no, no, no, my t-shirt got messed up. Cause this shirt right here is supposed to say I ain't drunk, I just walked this way. It's supposed to, cause I remember the green one was like. The guy that got me drunk, but you know what? But you know what, I was mad because when I did come and I got a t-shirt. What you gonna do with that one? Let me get that one. I love the pink, I love the pink, but I wish the pink said what the green said. Yeah, and see. The blue said it. No, in this case I'm talking because that's actually messed up. But the pink said it. You know, so. So they messed it up. Yeah, now I get why she say I'ma get one in each color. I thought that I ain't drunk, I just walked this way, so. Man, she want you to get that one up. Man, hey man, when we're down here, we looking up. When you're close to our city, you know to call me, man. We love y'all, man. Say G-Nez, Myron. We see y'all, man. I'm coming to see y'all. I don't want y'all to see how good you are. I'm coming to see y'all. I'm coming to see y'all. Okay, let me go see. I'm gonna be in the crowd doing this. And get on, I'ma pinpoint y'all. You know what, Joe, get up. You already know. I ain't gonna tell you what it is, but the one y'all was doing, you know what I'm talking about. I got a joke. You know what I'm talking about. I know what you're talking about. I got a joke. I know what you're talking about. Check it, man. We appreciate y'all. We love y'all, man. I've been shutting it down for about 20 minutes now. Okay. I'm just going down. She do this to me, purposely, too. On the end, look, I got to send a shout out to my fiance, Trinease Day, cause she not here and she always right there by my side and she always pushing me. And she's wonderful, you know what I'm saying? Man, she came out of the south and she's always. You know what I do, right here? To talk. Oh, really, man. Check it, man. It's been another great segment of Boss Talk 101. And we have. Go follow me, Comedian Jesse McDonald.


Elliott Lewis. Elliott Lewis, also known as Mr. Radio, was born November 28, 1917 in New York City. He first made his mark as an actor, writer, producer, and director on radio in the late 1930s. Elliott Lewis, who became Phil Harris' Frank Remley, was also one of the most talented men in radio. He began with bit parts on the Jack Benny program. He later acted straight roles and produced several shows, including Suspense in the early 1950s. Lewis is a lost jewel of acting. A superb dramatic actor on radio shows like Suspense, he reached his comic height on the Phil Harris Alice Fay show, playing Frank Remley, Harris' guitarist in the band. Together, Lewis and Harris could rip the side off a virgin building with their dialogue, or dig into each other like earth loaders. Elliott Lewis as Frank Remley was the band's left-hand guitar player, with a sardonic sense of humor out of left field. The director was first done on the Jack Benny show, and of course, now on a show about the band itself, Franky was even more obnoxious. And you should have seen the lead imp, Franky. The last time I saw him, he was crawling around on the floor, biting people in the leg. He was not. He was just giving somebody a hot foot. Of course, I'll admit that Franky enters into the spirit of those things a little more than anybody else. In fact, the way he carried on last night, I doubt if he'll ever be... Hiya, Curly. Remley. Are you still alive? I don't know. The coroner's report hasn't come in yet. Well, party last night, wasn't it? After you left, we had a great time up to three o'clock, but then it quieted down. What happened? The veterinarian came in and gave us all this temperate shot. Stop exaggerating. I'm not exaggerating, Alice. It was... Guess my shot's starting to wear off. Elliott Lewis played the character with relish. In fact, later in the run, they actually started calling the character Elliott. Elliott Lewis changes his name on the show from Frankie Remley to Elliott, because Harris stopped leading Jack Benny's band, so he wasn't connected to Remley anymore. Elliott Lewis said, In one week, I did 20 shows. I was doing the Harris show as an actor. I was producing and directing suspense. I was producing, directing, editing, writing openings and closings, and co-starring in On Stage. I was producing and directing Broadway as my beat. And I was producing, directing and writing the openings and closings and editing crime classics. In contrast to his prodigious radio career in which he worked either alone or in tandem with his first wife, Kathy Lewis, from 1943 until his divorce from her in 1958, his movie career, like those of most radio actors of the period, wasn't nearly as prolific, with only three films to his credit. After Kathy and Elliott had divorced, Mary Jane Croft, who appeared semi-regularly on each of Lucille Ball's three self-titled television shows, and Elliott Lewis, found themselves to be kindred spirits. They knew the same people, went to the same parties, and laughed at the same jokes. They began dating and quickly realized they were very much in love. They were married in 1960, and until Elliott's death 31 years later were one of the happiest couples in show business. His voice was also heard on Gordon Jenkins' classic recording of Manhattan Tower with Deca Records in 1945. As the 1950s wore on, he drifted away from acting to concentrate on the writing, producing and directing end of the business. After the golden age of radio ended, Lewis moved to TV as a producer of such shows as the Lucille Ball Show in 1962, The Mother's in Law in 1967, and he was director of all but one episode of the final season of Petticoat Junction. However, radio remained his first love, and he continued to direct his original radio play well into the 1970s. After a long and successful career, Elliott Lewis died of cardiac arrest on May 23, 1990, in Glen Eddon Beach, Oregon. Information for this audio clip came from your audio series descriptions moderator, Roger Hoenbrink. This audio clip is provided by the Old Time Radio Researchers Group, a group of volunteers dedicated to preserving radio's past. I'm your announcer, Doug Hopkinson.


We live in a time of great compromise of great deception and of a great falling away even in the church Yes, even in the church the enemy has Assaulted the body of Christ with deception and there are people Whose roots don't go deep and Because their roots don't go deep when trials come when opposition comes They're gone


Hello, everyone. Welcome to the webinar today. My name is Chris, and I'm a senior manager of product management at Unity. Prior to this role, I worked at Atlassian and Autodev. Today, we're going to talk about our favorite topic, prioritization. And I want to introduce you guys a series of prioritization methods that can be used in various cases in your day-to-day life. Before we get started, I would love you to take a moment and then to think about what is a prioritization method that you use most often? And what are the occasions that this method works really well? And what are the occasions that it doesn't? What problems are you trying to solve during that prioritization? Is that always a conscious problem, or is it sometimes a vague problem you are trying to solve? Or are the problems always the same? Or do they vary between these different situations? I'm going to pause here for maybe one minute to give you the space to think, and then we will resume. Alrighty, let's take a look. So I'm sure most of you have some of the favorite prioritization method in mind. And then here are a few of those common ones that we use. For instance, that ranking, I'm sure, you know, this is the most basic and the most commonly used approach that many of us use on a day-to-day basis. Feature bucket, Moscow, biofeature, value versus cost. If some of those fields are faring or unfamiliar to you, that's a little okay. We're going to go through some of those, but these are some of the most commonly used methods in the industry. So I ask you to take a moment to think about these, because I want you to revisit when you use that part of the method. Was that a conscious choice or not? Meaning that did you use data to support your part of the nation? How was the decision made? Was that something that you could make the decision after that part of the nation? Or did you have to incorporate opinions from other people? Or was it occasioned that it's completely determined by others? And how did you consider dependencies? Did you need to consider dependency at all when you're prioritizing? And after you prioritize those features, who are you communicating with? And how is that communication done in your situation? So depending on the answer of each of those questions, you should probably pick one of the predation methods on the list, or potentially others. In many cases, what I realize or what we realize is that the choice of a predation method is not conscious. People call it defaulted to the ones that we know well and then keep using it consistently. There's nothing wrong about being consistent. However, when your situation varies, especially when your project or your product and your stakeholder group changes, you should consider using something slightly different. It turns out there is this periodic table of predivation methods. And this periodic table gives us a framework in terms of what are the factors we should consider and when we're considering them, what are the methods available in our tool belt to choose from? So on the horizontal axis, this is the qualitative measurement, meaning internal versus external. This is talking about your stakeholder group and also talking about how your decision is what we made. Is that going to be completely made by you or your small team, or is it something that's going to be completely made by other people or outside of your team that's internal versus external? On the vertical axis, this is about whether you have data to support your decision-making. Do you have quantitative data, which is high up, versus do you only have qualitative data, which is lower on the y-axis? So you can see the ones, the predivation method, I called out in the previous slide, they reside in different places on this periodic table or on this matrix. For instance, stack ranking, future bucket, those are very internal and qualitative predivation methods. They work really well when you can get into agreement and then you talk about their relatively importance among themselves and then give them label. Versus some of the methods like Moscow, it's very external. It works super well when you're communicating with people that outside your team or even sometimes outside your company. And some other methods like biofeature or value versus cost would require you to do upfront investment in getting data, getting quantitative measurements before you can get into predation. So we're going to keep using this periodic table through the session and I will walk you through a few of those examples and then why they reside in this relative location on this matrix. It's not to say that you cannot use stack ranking for your external stakeholders. You can't absolutely do that. The reason why they reside on this table is to say that in many cases or in most cases, they would fit better with search and characteristics. All righty, let's take a look at this example. So this is the case where I am a restaurant owner and I want to start a restaurant website and I have a list of wishes I want to accomplish by doing the website. So I want to have a text view of the menu. I want to add images, gallery views of the menu if customers prefer. I want to have the ability to change the menu items in my admin panel without having to engage another designer or other people. I want to have the ability to feature items on my menu as today's special. I want to incorporate an online ordering system for takeout and I can't have a text-only contact us page if customers want to call me. But also potentially if we want to go fancier then I have a contact us form routing the submission to my email so I can go back to the people who ask questions online. And if I have people staffing my online contact then maybe we can't even have an online chat. I can use the business contact, business messenger or I can use something like Intercom. So this is the long list of wishes I have from my website. And how do we prioritize this? In this case, most likely as a restaurant owner I'm not going to have technical expertise to determine how much they cost and whether those are feasible or something like this. I would work with someone who has better experiences have better knowledge about beauty websites. So the way I communicate my requirements is to say some of those are must have some of those are things that should have some of those things that we could have or those are not to have things and some of those things are too difficult based on my conversation with other people so that I would have decided to postpone them so I'll label them as won't have. In this case you can see that the text only view of the menu is a must have otherwise there's no way of showing my menu. But the images in the gallery view of the menu is the should have where today's special is a could have it's nice to have if I don't have it it's fine people can always call me and at this point I decide I don't want an online ordering system maybe because I don't have people staffing my digital orders. So in this way this is a partition message we talked about external meaning I'm communicating my priorities with people who are outside of my team in this case I'm communicating with an expert who is going to help me do my website and then this is towards the qualitative measurements meaning that I use judgment to determine what are the things that should have what are the things that could have what are the things that must have I didn't have data to support all of those but I used my judgment. So this is the Moscow method that I think many of you are already familiar with this is more of a recap. Now when we get into this example we can see how different they are. So in this case this is an online furniture store. So let's say I am operating an online furniture store and I have a list of enhancement that I want to implement on my store as a product manager I want to do consider how I prioritize among these features. The first feature is the bought together recommendation so one customer is looking at a product then we show them a list of other products that's commonly bought together a typical recommendation feature and then we can do a follow-up email after card abandonment. It shouldn't be card, but card abandonment if customer add it up to card then we can do a follow-up to say did you forget to check out things like that and then we can introduce a functionality to allow customers to compare features between different items like the bat frame or my cabinet what are the differences between them. We can give the ability of adding items to a wish list so that I'm not ready to buy but I can add them to my wish list and we can add a feature to allow people viewing the furniture in their own rooms using augmented reality. It's a fancy feature that can work on their phone by leveraging the camera. We can introduce a 4-hour delivery window notification instead of saying that your furniture will be delivered today we can give them a window of 4 hours so they can plan better when they should be home receiving the furniture and then we might want to increase the website speed and make it easier to browse for customers and finally we can implement some tracking on the catalog. So this is helping us get more data get more insights for future operations. So if you look at this list what's special about this list is that it's a list of many things. They belong to different categories they talk about different natures, some of those are customer facing, some of those are not some of those have a higher impact and some of those have a lower or less obvious impact. So in this case how would you go ahead with this one? There are different methods you can choose from but for now I'm going to use feature buckets. So I'm going to assign labels to them based on the discussions and based on the judgment I have. For instance I'm going to call Altogether feature as a metric driver or metric mover. So what that means is that this is likely to increase our metric. Whether it's revenue or something else that we care deeply about for OKRs or those. Similarly the cart abandonment is a metric driver. Some others are less about metric driving but more of the customer for instance adding items to the wish list it's very obvious that it's not going to bring immediate revenues but it's helping customers to get better browsing and management experiences for reviewing and looking at your product and this is an area when we label it as a customer request typically it's something that we hear the customer sentiment very often and that we have enough of quality feedback from customers telling us that they need it. So for now I label them as customer requests. Those are the features customers would expect typically on your website.  These are the things I label as customer delight. Which means customers are not expecting it today. If you introduce them it's going to bring a surprise in a nice way to customers. We call them delight but if you don't do them nobody's going to complain saying you don't have a viewing your room AR feature. Typically you don't have it when you're browsing websites like Amazon.  These are the areas of work that may be harder to match to it right now. Maybe those are infrastructure related or maybe those are the things that would take you a long time to get. But if you don't start right now then you're missing the opportunity window. So you can label them as strategic but those are the things you do want to do but they don't have an obvious payoff right away. So when you label it this way think about what you're communicating right. So in this case you're communicating how you're categorizing your stuff and then whether they have impact to your revenue to your business offline metrics or whether it's potentially going to satisfy the customers better. Or are there things that you want to do as a strategic importance. So in this method you can see that feature bucket is more of an internal and qualitative or an additional method. The reason why the qualitative again is because I use my judgment. That judgment doesn't have to be my alone but it's still judgment. I might have consulted a few people but eventually all of us use judgment to say this is either a metrics or this is a customer request. I didn't put any data to back it up to say the metrics mover is going to increase this many revenue or whatever right. So you can do that but still this judgment of labeling them into each category. And this is also an internal method because if you think about this who you're communicating this with. You're mostly communicating to your internal team explaining to them why we're doing this and then how important they are and then why we're doing it now. You're really typically communicating this to your engineering team or to your design team as we're very close stakeholders of this. So that's a feature bucket and then it's also very commonly used for an additional method in the industry. The next one. This is an example where we probably encounter more often in personal life or in consulting. So let's say I want to remodel my kitchen and there are many things I want to do. The new appliances, new cabinets new floor tiles or hardwood floors new ceiling lights, new granite countertop and I want to paint down the walls. So my contractor gave me a project for each of it and then they would add up more than what I can afford. I only have a budget of 1500 but these things would add up more than what I can afford. So in this case how would I choose? And typically we would choose it by playing some scenarios. Plan A I can do my appliances with new paint that would add up to 15. Plan B, some smaller items like tiles, the the granite countertop, the new paint. Plan C, cabinet tile and paint, nothing else. Plan B it's a little bit over my budget it's a hundred over my budget but I think I can stretch it a little bit by having some of those stuff. So while you're looking at this example it's really important to think about what you're communicating about. In this case you're communicating about your preferences of this. Yes I'm making a choice but the choice of making is communicating my preference. If I choose plan A what am I really looking at? I'm communicating my preferences is to solve the big expensive stuff. Versus if I choose to plan B what I'm doing is the tiles the ceiling lights the granite countertop those are the very visible things that I probably would use or interact with on a daily basis. I'm communicating with a different set of preferences. So versus plan C I might be indicating that I want to get really things organized or maybe I am part of the thing that I can see versus plan D I can clearly show you that I'm willing to stretch my budget a little bit. So typically while we're using this method called buy me a feature when you're doing it with your customers you are soliciting or eliciting your preferences. So in this case because I'm doing a project for myself just to do to remodel my kitchen so it's pretty easy this way but in many cases in the industry when we're doing something like this we can't end up not either doing plan A, B, C, D or go with the itemizer stuff. We typically use this method to understand what customers value more and use that to design a different offering for instance a lot of those subscription offerings when we're trying to determine what to including tier 1 versus tier 2 then we can use this method called buy me a feature to prioritize among customer requirements or customer needs. So this one again this is a buy it a feature as you can see do we use data? Yes we use the data. How was the decision made? The decision that needs to be made by both external and internal because external is providing the data external is saying what item costs what how much and I am deciding how I want to come up with a plan so that's where buy me a feature is in between external versus internal it's more leaning towards external the part they are determined by external so in the real case for building product that the cost might be determined for instance your team would tell you or some other team would tell you that hey this is the cost thing maybe you know three story point or maybe this is the cost thing eight story point and that you can choose between those ones and this is the little bit quantitative right so we do have the data supporting us on the how much each item cost but it's not the most of quantitative because we only got the cost we didn't get the importance from measurement if we can both get an importance and get the cost then you would go up to a more quantitative measurements but this is a fitting in the middle buy a feature is also very commonly used not only for product validation but also for in general interviewing with customers and getting their preferences so with with those straight examples we just walk through I would love you to think about what are the common challenges we have in these prediction methods so common common challenges would include things like we don't have enough of data the data is insufficient sometimes we don't have data at all so we would have to choose a internal and quantitative method instead of any quantitative right so it's actually when you're doing MVP and you're under a very tight timeline that typically you don't have enough of data there you can do market research in some cases but not always alignment in most cases we need alignment with both internal and external stakeholders which is really important what are the methods that helps you to do do you have more weight internal like this or do you have more weight on the external resource external stakeholders that's another challenge and a factor to consider how do you balance between those alignment and we also have blind spots sometimes we fail to consider those measurements or factor that's not revenue or non-engineering for instance you know we talk about fight speed fight speed is super important for customers if your site or your page takes I would say 30 seconds to load up think about the impact most customers would just return they would just abandon your page upon landing because these days most customers only have that much patience they will not wait stay there and wait for a page to load so we all have some blind spots and in other cases some design factor can easily either increase or decrease risk so we don't want to we don't want to neglect those information project nature varies so the reason why I showed you all the three different examples is a way of illustrating different projects have different natures and then depending on your particular situation you should probably consciously choose a presentation message instead of using a consistent one that you have between you working on the product that's only for your company and all your customers are your internal employee versus when you're working as a consultant for external companies then your presentation message probably should vary because you're communicating different things decision makers are all very different and that part here for determining those parties would be different as well so the last method I want to show you is my favorite it's an adaptation of value versus cost this method is called importance versus difficulty the reason why I use it more often than any of these other methods is because it's the framework that helps me balance between those challenges so when between the time I have sufficient data versus the time I don't I can use importance difficulty between the time I have to I have very small team I'm completely just aligning internal with my team versus the time I'm actually aligning and soliciting parties from external parties I can use importance versus difficulty it's also a method that you can include different functions from design from finance from sales from marketing they can all be included if you want to go fancy with that to help us eliminate those fine spots and then finally all of those factors are saying that between different project natures we can use this framework and then you can do it up or do it down depending the available factors in your project so I'm going to show you how that framework works and then do a little bit of exercise to show the logistics and then to get an idea how you can do it up or do it down so this is called importance versus difficulty or in the previous period table it's called a value versus cause same idea it's a different naming so this method is an interactive group presentation method it's important because it's interactive you have to do it in a live session it doesn't work that well when you're doing it asynchronously and if you're doing it offline it doesn't work that well it also doesn't work that well when you're doing it by yourself if you are the only person who decides on the priority then use some others like stack ranking feature bucket that tends to work better but when you have a list of stakeholders you want to have an interactive session that importance versus difficulty work super well this also focuses on understanding and alignment what that means is that during this interactive session you're trying to truly understand each other's point of view why do you think this is more important you are putting the potential questions conflicts of doubt on the table and you're trying to also solve it and rely on the priorities during this session so that's another factor for this method and similarly you can like I mentioned you can use it really really straightforward as simple importance difficulty matrix or you can be really sophisticated you can have multiple factors and that one your project gets really big there are times that I had to do this exercise with people with a team of 30 or 40 and this do work it can definitely scale up and let's take a look at one example using this method so let's try to revisit this one this is the case 2 we talked about using feature buckets so previously we talked about all those different work items and then labeled them with the bucket in the feature bucket method and now we don't want to use the feature bucket anymore in this exercise we will use the important versus difficulty matrix so let me switch my browser tab and show you how it looks I'm going to put all of those bullet points into thickies in my canvas alright here we go I'm using this tool called mirror you can use any whiteboard or you can use mirror either way there are different tools you can do that I'm also using a template from the luma institute of design thinking methods you can use and then we have this really good importance difficulty matrix template that you can borrow if you're on mural so in this example I put all of those features from the online furniture store project into this canvas the card abandonment comparison wish list view in your room delivery notification type B tracking and ball together so now we'll have this list what I want to do is eventually I want to be able to plot all of these into this two by two matrix on the original 8th it's talking about the importance of them on the vertical it's talking about difficulty of them so once we plot them into this two by two what you can do is that you can either go by the quadrant or you can draw for to determine what are the things you want to work on first I'll show you about how to draw the curve but you can do it in other ways as well so let's take a look at how you actually put all the different stories into these sections on the matrix so the first thing is that I will need to do a stack ranking of those by importance so essentially plotting all of them onto my horizontal so let's say I'm meeting with you guys this is in the meeting and it's an interactive session each time I only want to move one sticky and I want to ask around and hear all my stakeholders point of views in terms of the relative importance between them for instance I'm going to clone the sticky and then say between the bought together feature and let's say catalog tracking which one is more important in your point of view and why in that case some people might say bought together is more important because it's going to bring more revenue some art and people would argue that catalog tracking is more important because if we don't have it it's garbage and garbage out but after a little bit of debate we can always battle between these two where we should land relatively between those this is the case where we are already prioritizing on this even though I don't have perfect data in this case I don't have the numeric measurement on these but I'm still using a quantitative hybrid qualitative measurement on this to compare the relative importance between them now I move on to the next one saying that side speed is that more important than catalog tracking less important and then we can debate a little bit and decide that we want to put that one in the middle this way and then go with a less further side of vacation and then talk about where does that fit each time you're only talking about one sticky and in this case I'm putting it to the very the least important among these four and viewing your room it's also less important the wish list let's say I got some data from customer things they really wanted so I'm putting it over here and then comparison feature we also really wanted but we thought that this might be behind the side speed because if your side speed is really slow then people wouldn't be using your side that often to do a comparison so those are the reasons and then card abandonment these are something that can really bring up a lot of revenue and I'm putting it over here so in this exercise what you can see is that my revenue and customers the revenue comes first and then it's customer I'm deported I think some of the delight in the previous presentation example whether I call it explicitly during this exercise to say this light or not you can still understand like the AR feature is kind of delight in the previous method so now I have that grant this list of buying for instance so what I'm going to do is that I will move that onto my canvas you only do you only need to do it in the relative locations so what I'm going to do is that the align them a little bit align them the top and just do that okay looking good let's do this again using difficulty so coming back to this area the same stories or stickings let's try it by difficulty again coming from the bottom bought together feature is that more difficult or less difficult compared to the catalog tracking I think catalog tracking is less difficult than bought together because it's a larger engineering effort so I'm putting it up here side speed is that more important more difficult or less difficult it's definitely more difficult than tracking because this needs to optimize quite a few things there might be low handing through we can do such as combining the style sheets whatever so this is the reason why again this is the interactive process you want to hear your team you want to eliminate your blind spots as much as possible by hearing people through and then just because you're putting them here very visually people would raise their hands I think I did agree and this is why I disagree so this interactive group exercise is going to give you that room and that space to hear other people out in that you will use a very concise period of time to do a level debate so I'm just putting it here for now as demonstration and delivery notification I would say this is super difficult because the four-hour window requires a lot of third-party tracking and dependencies so very difficult viewing your room really really it's an AR and new technology my team hasn't even done that before it's the most difficult among the wish list looks fairly easy so I'm going to be putting that above flight speed because it's just adding a lid it feels easy and compare it then this is probably more difficult than bought together because you have to do taxonomy and metadata management between different products and then you have to determine why you can do comparison when you cannot find a like hard abandonment looks pretty easy actually because capturing the data and send out an email that's to you maybe more difficult than a wish list okay putting it here alrighty now I have another list this is ranked by difficulty the higher it is the more difficult the story is now let me just put it over here move it into this matrix again okay back here I have the same story both ranked horizontally and vertically what I now need to do is just I need to just move all of those stickies either or another way or vertically the position corresponding to our ranking over here so let's debut in your room I'm going to just move it over here and get rid of this one get a re-notification I'm moving it over here and analog tracking where is that okay here it is getting rid of this comparison feature is here let's move size speed here and the wish list here and party bannerman is right over here and both together is over here alrighty so now we have ranked at a relative importance and difficulty of these ones so you have a choice to make now depending on the nature of your project sometimes you want to draw a curve this way let's say you want to draw a curve this way to say these are the most important and most difficult ones, eventually you're a big rock you want to tackle them first and then you want to draw your neck to curve this way so that you can move on to the neck the wave of things so that's one way of doing it the other way of doing it is from the lower right corner let me try that as well sometimes what you want to do is to say okay we want to optimize the go to market, I don't want to tackle those big rocks actually the most important ones I probably want to tackle them last so or not last but on the second wave MVP are typically that type of size, what you want to do is to think okay let me work on these ones first, I want to draw a curve here the most important but least difficult ones and then I want to move on to the second here which is the more important but also more difficult ones and finally we want to work on the least important but most difficult ones or maybe you never go to this area because those are just so difficult and you would have some rolling items into the first tier and second tier so all of those are the different ways you can do you can draw the curve and this is the exercise that's a little more artistic than scientific but you get the point right so you can determine whether you want to focus on the big rock versus the low panning group. Alrighty so that's a quick view about the partination method for importance difficulty, I just to show you how to look and then a quick recap about this one, the important difficulty matrix is an interactive group partination method to focus on understanding and enlightenment it can be really simple and sophisticated so in the example just to walk through, we only look at the routes of importance for based on the group exercise right so if you have a group of four or five it works really well for a stress talk but what if you have a group of 30 but in that case what do you want to do is that you can divide importance into different factors and have different sessions for instance you can have a session with sales and marketing team again that smaller group of five to talk about the revenue impact for your importance and then you can have another section with your designer with your customer service team to talk about customer impact for that so for the importance you can have different factors and then have different smaller sessions and then roll it up as long as you get to agree to say okay revenue is one third of the weight and then customer value is one third of the weight and maybe something strategic is one third of the weight as long as you can agree upon that then you can still come up with a stepped ranking list of importance after you do those separate exercises similarly difficulty typically you want to consider what is the cost of building at what is the cost of doing operations meaning maintaining it and operationalize that and what are the cost of doing change management some of those features are not difficult to build but it's very difficult to socialize inside of your company just because of the sheer amount of people that's going to affect so you want to consider those as your difficulty again dividing that into smaller sessions and with different stakeholder groups can give you the ability of making it more sophisticated and then ramp up this method so that's the reason why I really like this importance and the difficulty matrix and also like I mentioned depending on whether you have data we have some data in customer or some data in revenue area you can use it for a particular factor right so for some other area when you don't have that data as long as you can agree with that smaller group agree upon the relative importance you can still get the ranking working so this is a pretty versatile approach alrighty so for this session some of the key takeaways there is no one size fits all prioritization method like we looked at depending on your team setup your own company situation and who you're prioritizing with you should consciously choose a method that fits your situation best two, when quantitative data isn't available qualitative data can also help like the stack ranking with a smaller stakeholder what this does is that it makes alignment with your own experts for instance you can get a really good idea about their relative importance or this relative stack ranking for revenue with your sales and marketing people typically that smaller group will give you a really good idea how that works so reduce your risk by using that qualitative data and then prioritization exercise is about understanding and alignment in every case you really walk through think about who you are communicating what information do you need from the other party and what information you're giving back and how the decision will be made so that's a very important factor for you to choose and for the addition method so as a next step I would really encourage you to do a few things one, now you have some more knowledge about different ways of prioritizing so pick one of your current or your passive romance and fill the items on it and then think about whether there is a different prioritization method you would try with it and if you do then do you have enough data what your stakeholder looks like and what method would you choose differently and then think about what is your primary challenge you want to solve for the predation are you two trying to optimize the resources are you trying to get your stakeholders aligned or are you trying to do something else satisfy your customers depending on your need and you might want to choose a different method and finally if you find this helpful please share this webinar with one person just the one person at least one person who can benefit from it because I feel the more you align on how you prioritize the more you have a common language approach to prioritize what we are on producing our roadmap alrighty this is the end of the webinar and thank you all for attending it I appreciate your participation and I hope this was helpful have a good rest of your day bye folks