You know Speaker, Mr. Ranga takes immense pride in being a part of this category and says there is no bathroom, only periwet. You must have guessed the brand by now. A speaker works closely on creating new strategies and opportunities to drive growth and further consolidate the company's leadership position. Well, he strongly believes in creating sustainable brand value to all concern through innovative actions. But what is it like to continue doing so and building brand love in an era that is constantly being driven by digital channels? I'm very honored to welcome a man who's got a wisdom that only talks about great heights. Please welcome the managing director of Roka Pariwet, who will be talking about building brand love in the digital era. And the ones who have just joined us from the team want to come to everybody and welcome to the PIT Summit 2021 Delhi edition. Sir, over to you, sir. Thank you. Within Upadhyaya, right? So very good evening and namaskar to all the people on this forum. I hope all of you are remaining safe in this pandemic time and the best way to get connected is through the digital media. I'm here to share some thoughts on the brand love part of it also in terms of how we attempt to do that in a digital context, right? And I don't think I need to introduce our category because in between programs, all of you make sure that you visit our category called the loo break. But whereas here, I would say that the next 30 minutes is a loo break. So you're going to witness only something concerned with the loo and something interesting, I would make sure that you don't feel tired of being inside the bathroom because I am inside the bathroom for the last about 20 years. So you can imagine my plight then. So let me share with you a short presentation here and I hope you're able to see something on the screen now. Are you able to see on the screen? I guess, you know? Yes, yes. Great, great. So let me quickly run through. I have, I think 10 to 15 minutes. So maybe we can have a chat after that. So what am I doing? All of you know I'm loving my party business for the last about 20, 25 years. Welcome to bathroom because this is the only place now left at home where you can have some privacy and also try to kind of reinvent yourself every day. Because in a stressful world today, when you take a shower, all your stress gets flushed out. So this is the concept on which we are living in this today's unfortunate pandemic world but we are trying to rejuvenate ourselves in a nice place called the bathroom. And we belong to Roca Group from the global number one Spanish group and we operate with the lovely brands like Armani Roca, Laofen, Roca, Pariwa and Johnson Pedder. Believe me, you will never forget us because every day morning when you wake up, the first brand that comes into contact with you in a day, of course there are millions of brands you come across but the first brand will always be a party because when you get up, you first head to the bathroom, either you brush looking at your basin or you use the closet, right? So that way, next movement onwards, I'm sure all of you on this platform, whenever you go to the loop, you will keep looking at the brand and say, hey, that guy was talking about Pariwa or Roca. Let me see what brand is this, right? So we are going to, to some extent, we are going to spoil you in terms of looking for brands in a party. So talking about this brand Laofen, I think this is the new mantra of building brands, in this decade, everybody talks about Laofen. So maybe a quick understanding as to why this is becoming so popular. This is the new wave, believe me, marketers are world over looking at creating a brand Laofen, which is what is going to take them to the next level. Emotion is the in thing today's part. The consumer is being emotionally attaching himself or herself to the brands now. No more logical reasoning saying that, this product must meet my requirement. These are all given things, right? So how to, this is a very invisible thing. Emotion is always an invisible thing. So we need to be very, very careful how do we touch the emotion of the consumer? And believe me, love is sustainable and it makes one forgive when there is a error. For example, I love my wife so much that every day I keep forgiving her because there are so many mistakes that do happen, no? So this is a long-term journey and that's what brand pandits are saying that once you develop a love between a consumer and a brand, the consumer tends to forgive you whenever there is a small problem, right? And then brand love obviously leads to a lot of loyalty and the storytelling is very easy when you try to build a brand story, right? For example, there are many brands which keeps talking about consumer stories and word of mouth, like a viral, it keeps spreading. So this is how brands are getting connected to the consumer today as well and what better locking tool rather than a love today? So we are very clear, brand love is here for the foreseeable future. Now, you may be wondering who is buying bathrooms, right? Because we need to know the consumers so that we'll be able to understand their preferences and then connect ourselves. So look at the consumer basket in our radar. There are four kinds of consumers of bathrooms in today's world. The tiny thoughts are the young ones, I would say the best of power or the kids, you know? I normally say kids not only buy toys, they also buy toilets. You'll be surprised in our showrooms across the country, there are people who are coming with the family and the kids select what kind of color, what kind of toilet, what kind of products they want to buy. And you'll be surprised, there is a complete range of kids' toilets itself which we have introduced very recently successfully. So along with the toys, toilets are also bought by kids. Then the biggest segment called the young and dynamic. The young and dynamic is between age 20 and 30, 35 and they are the bulk consumers in today's world for our kind of products.  And then the third category is very interestingly called accomplished. Those who are in life will be in 40 and 60. Those who have achieved something in life who have really feel that there is a time where they have to spend their money and justifying that they need to lead a better life. And then finally, you have those young at heart who are 60 and above. So these kinds of customers, you'll be surprised there are many customers. Today, the young and dynamic buy products for the young at heart at home, I buy products for my mom. So, but still the decisions are driven by my mother in terms of what kind of product she wants, how in a bathroom you should be anti-skid, how the height of the toilet should be there, how the handrail should be placed. So this is our understanding of our consumer. Now, look at this digital penetration in India with a population of 1.4 billion almost now, you've got almost active mobile social media users, 445 million people who are using mobile now. And active internet users, whether through computer or whatever it is, is 624, which is almost 50% of India is now surfing on the digital canvas, right? And obviously mobile is the largest device in terms of 77%. So clearly India is leading the world on the digital revolution and we have another half of the population to join this crowd. Then you can imagine how powerful in terms of the network. And then if you really look at which age group is probably kind of spending more time, you can clearly see the age between 20 and 30 is the bulk user here. And average time spent on online is almost three hours. Imagine in a day when you are awake for around 12 hours or 13, 15 hours, almost three hours people are surfing, surfing, surfing. And in a pandemic now, this has even skyrocketed, perhaps there should be at least five hours, I would say. So having understood the importance of brand love and also growing the digital influence on the consumers, let's see how we are able to connect with the consumer and create something called a brand love affair. Talking about our category, a bathroom, the biggest worry for a customer is what happens if my leaky tap is irritated? What happens if my basin is clogging or a closet is clogging, water is not going, right?  So that's where we created a beautiful campaign in the digital medium called tap to pot, which is a very interesting concept in terms of connecting with the consumer through the digital medium and flushing their worries out. So we created lovely films like this. I'll play one or two for you to understand. And this perhaps across the social media and across all the digital platforms in the last one and a half months or so has already reached 15 million people. And if you really look at the engagement part of it, it's almost 1.2 million, which is such a short span, we are able to achieve this. Let's take a look at one example here. Potting bathroom worries is much easier and safer than potting this. Just tap to www.barryware.in and explore all our products, outlets and technicians to pot all your bathroom worries. So just tap to pot. So here we are able to relate a funny incidents where it is so worrying for you to deal with a situation which is more happening in a day-to-day life, but quickly telling the consumer when it comes to bathroom worries, you don't need to worry. Just go to the Google type www.barryware.in. You will see a very, very interesting safe buy platform which is available for you. So similarly, a couple of films like this example. Out of the pool chamber. Potting bathroom worries is much easier and safer than potting this. Just tap to www.barryware.in and explore all our products, outlets and technicians to pot all your bathroom worries. So just tap to pot. So in making these films, we kept the curiosity portion very high because that is where you engage with the consumer. Whenever I see this on the mobile, I'm curious to know where it is all leading. So obviously, we know that when you place a pool table again, obviously the ball is going to hit somewhere or something. So that's where we create that excitement. So we doubled it up across all the digital platform. Wherever the consumer is going, we know the kind of consumer sector which is going into Google searches or into any other digital platform, whether it is YouTube or Instagram, we are always there, Facebook. So this is what is perhaps something called a corporate bombing where we are able to connect with the consumer and build a love quotient and that is what our job is. Then interestingly, we did this video which is a very simple COVID times. People always look forward to what can be better life. Now bathrooms, we don't need to tell them you have to be careful in a bathroom because everybody is now aware of the issues in the bathroom. So this is much more information oriented to the consumer saying that, look, there is something waiting to happen in your bathroom because there is so much of bacteria and if you don't manage it better, you have a problem and that's where you have a solution in the form of antimicrobial system covers and products like that. And then very interestingly, we started connecting because the love happens only when you are relevant to me. And imagine in today's world, people are bored with the product, product, product. So we need to find a way to connect and that's when this Diwali campaign helps quite a bit. So a brand which is more young, dynamic, youthful, always in fashion, needs to connect and create a love in this manner and that is what we work with our agency, Denso and created these wonderful meeting points. And then if you really look at the topical, awkward moments, this is a very much celebrated day, thing happens around March or something, where people are aware now if this young population is aware about awkward moments. So then we create something interesting for them. Similarly, holy celebration, international nurse day, everywhere you will find something very, very interesting and very relevant to them. So I'm not going into the details of all this, obviously you will find them in the YouTube and other channels. And of course, in between, we also play some product clear benefits of a product in the form of a short videos like this. And then facts around the bathroom, this is something which was very interestingly done, talking about how you have to be careful in terms of employing uncertified plumbers, then how a service oriented plumbers support from that brand and always help you to be very careful in terms of handling the bathroom. Coming to the super premium brand called Roka, which is a Spanish brand and very popular in the Europe, Europe's number one brand, obviously global number one. And in India, we have to create something exciting on the platform where architects are the people who are nowadays engaging themselves much more with a super premium brand like Roka, along with the high net worth individual. And that's where we created a nice campaign called the International Design Context where we have jumped the gap, is a global program where the architects participate with a design development context. And here you'll find almost 10 million reach in terms of reaching out to the target audience. Similarly, you'll find the safety tips, which is another important way of contributing to the customer experience. You know what, sometimes when somebody tells us something interesting about a bathroom, then you sit up and take a notice in terms of some learning opportunity. And in a COVID time, people are much, much aware about these kinds of hygiene aspects. And then we bring something really beautiful in terms of global standards on new design capabilities. This is a fantastic product called Otake Basins, which is developed in the Brazil with an architect called Rui Otake. This is a masterpiece in many sense in terms of the product. So this creates, again, love from an architect community or from a high net worth individual community. To try and say, what is this amazing piece which I should be able to buy? So that is where we create the connect. So these are some of the products for. Similarly, like Fireware, you have this Earth Day, World Health Day, Valentine's Day. Let's see how Valentine's Day we are able to create something around here. So we create these kinds of campaigns with the intention that the consumer is able to connect very clearly. Similarly, as a global brand, a responsible brand, we have a foundation called VR Water Foundation, which is a corporate social arm of our group. And we do quite a lot of social development by developing the sanitation, by developing the water bodies. And this is something which we take pride in doing it. And this is, nowadays, the consumer is able to connect very clearly with a brand, which is not just trying to sell a product, but whether it is a relevant brand in a society context is what consumers are looking at. Johnson Peder is a very, very budget brand. So here we work only at the ground level in terms of celebrations, in terms of New Year messages. So this is something which I wanted to share with you. And I hope you are able to understand how we create a beautiful connect between a consumer who's looking for a toilet brand and then how we are able to bring this love portion so that they're able to constantly keep engaging with the brand for a period of time. Thank you, thank you so very much, sir. Very, very exciting presentation of the whole thought process. I love the starting slide. Now that just makes anyone dive into the fortunes of the organization and very motivating as well. But quickly in a chat with you, I wanna welcome somebody who's gonna have a lot of conversation with you. So please welcome our very own Dr. Bhattra. Dr. Bhattra. Thank you so much, Mr. Ranganathan Nandri. Thank you for that presentation in the evening.  And the only thing I differed from you is you write in the bright up front, you said you forgive your wife.  I just wanna grasp everything you said was good. That's the only thing I correct you. I hope you agree with it and if you don't, we have a recording, we'll possibly get it to where it needs to go. Correct. And lockdown, in a lockdown situation, I have to agree. Yes. Now let me get back to brand love. You know, you took us through the journey of Roka, the various segments, various routes of communication, instances of chairs. And you talked about the fact that early in the morning, we interact with this brand. The last 15 months have shown that consumers, like us, has spent much more time at home than we ever were done. So homes have become much more important than they ever were. Correct. We're going to the washroom in our home much more, you know, to wash our hands more, spending more time at home, you know, last 31 days, I have been at home, not stepped out of home, forget traveling, right? So clearly, every facet of the home has been upgraded. Now, tell us what is the impact it has had on your categories in that sense? I know construction on the other hand, slowed down in the last few weeks, at least temporary, I would like to believe. But tell us how it's been balanced by upgradation, because the consumer is at home, so clearly they are trying to upgrade. Every person I know is trying to make their home more livable, more comfortable, and hence upgrading his or her home. See, if you really look at the consumption where the bathroom is going, there are three routes through which the consumption happens. One is the new construction, other is renovation, where people are, the product is working, but I want to upgrade myself, as you said. And third is the replacement, where it breaks. For example, my grandson broke the base in the other day, so I have to buy a base, right? So if you really look at in a lockdown kind of a situation, construction sites were initially affected obviously because the workmen all went back to their native place. So really there was a slowdown in that segment. The replacement demand started coming in once people realized that long-term, they are going to be inside the house. Initially people thought last year, April, May, that everything will come to an end within a month or so. But now people are saying that it will take another couple of years, right? So now people understand that I have to be inside my home for some more time. So now people are started, as you rightly said, renovating the bathrooms. In terms of replacement, where I have to change my toilet, and that is continuously happening because that is a phenomenon. And with children being more at home, obviously the wear and tear is much higher. And during this lockdown period, the plumbing community could not move around freely to buy the product and replace it. And that's why we created the SafePy platform. And you'll be surprised digitally. Now people are entering the website, choosing the retail outlet, choosing the product, choosing the plumbing technician. Everything comes together to get the job done. So if you really look at our own business in the last year, calendar year 2020, the first quarter was really booming because January, March, we were really going at 15, 18th percent. April, May, June was survival because everything was closed in April, but we were able to survive. And July, August, September, we started reviving. And October, November, December, we came back to growth. And this year coming last January onwards in the five months, we had done a helicopter takeoff in some sense because the business is booming. Why? Because it's not that everybody is enjoying the same boom. So unless the brand is very, very sensitive and very, very strategy oriented, this benefit you don't get. So we work in the market, we work with the architects, the consumer, the retailers and the dealers, make everybody love us because the brand love is not only for consumer, by the way, the brand love is for your trade partners. The brand love is for your influencer. They have to love your brand. Then only you will be able to see the China factions going around. So we created a strong consumer pull, a trade oriented approach. And thanks to all our trade partners who are able to rebound much, much quicker, that way we are able to kind of record highest ever revenue, highest ever market share and all those. So in a sense, I would say the COVID wave 2.4, which hit us in May, is a small dampener. It's like a speed break. So we are going on a highway, we are going at a good speed. There is a gate, there is a speed breaker. Only thing is, it is going to be a rumble strip. So it's not going to be one where we can negotiate and then take immediate speed. So maybe it'll be up and down, up and down, up and down like that for next couple of months. And then perhaps if all goes well, when cases come down, we'll be able to open all the doors. So that way, I think we are lucky in many sense to, on a business side, we are okay in many sense. Fantastic. Now let me ask you, again, your category you shared with us that you enable purchasing through a digital experience and a digital selection. But even in your category, touch and feel is very, very important, right? You know, the store experience when you visit, experience the product and you see the display, that does play a big role in purchase. You think technology, especially AR, we are, has started to be used in a deeper, wider way to be able to at least substitute in some way for the touch and feel of past. I think in a bathroom, there are a few products which you can buy from Amazon and Flipkart. Even today we sell in Amazon and Flipkart like the health faucet, shower, one or two taps like that. Yeah, they're easy to fit and they're not custom made. They're standardized. Yes, there are, do it yourself, kits are available. But more importantly in a bathroom, you need a plumber if you're going to fix a closet. You cannot fix by yourselves. Similarly, the basins, you cannot fix by yourself. You need the bolts and then you need to, there are a lot of things coming up along with the basin to make sure the water goes out in a proper manner. So easy to do products in a very small way people are buying, but nobody buys commodes and basins in a website because when it lands here, it is broken first of all because it's a ceramic piece, it's very fragile. Second, I don't know how to fix it and my plumber will say, sir, you should have bought the B-trap instead of S-trap. So these are all very plumbing oriented things. Then I go nightmare in terms of returning the piece. Thankfully, it is still a touch and feel. This is not only in India, but even in the United States, this is the same situation. There are home depots where people go in large number by these kind of products. So nobody buys in Amazon. Fantastic. My last question, which is professional and then I'll ask you one personal question. My last business question is, see as a leader, when you create brand love, it follows down from your values, from your philosophy, from what you do on a daily basis. As a leader, what has changed in your wiring over the last few weeks or the last months? Of course, some of the eternal values of leadership stay constant, leading by example, having empathy, doing the listening, having compassion, being authentic, being even vulnerable. Saying, I don't know because for the first time, we all leaders felt that there were a lot of things we could do, but there was a lot we couldn't do. It was beyond our control. Literally for the first time, we felt that we were insignificant. So what is the change in your leadership outlook? Yeah, I think obviously ever since the pandemic started, we have kind of realized that we need to be more compassionate to our people. Just not only the employees, I'm talking about our ecosystem itself. Yes. Then how do we help each other? Because obviously brands always have this headway, as they say, this brand is a Dadaagiri brand. This brand has got huge monopoly. So those things, I think, fortunately, we belong to a global group, which are very grounded down there. We have been here for the last 102 years from 1917. So our plan is to look at next to 100 years, how the consumers are looking at bathrooms. So as a long-term player, our attitude has to be much more to a sustainable environment, a sustainable practices, and also trying to help each other, not looking at a business outcome, but more looking at a survival outcome for them. So during this period, we have helped all of our trade partners in every way possible and made sure that, but I think we have to do more. I realized that in the last couple of months, after the COVID-19, actually we are not prepared. In the next two weeks, we are setting up emergency five beds in our factories, with oxygen. So this we should have done in the first wave itself, looking at the future, right? But unfortunately, we didn't do that. But now we have realized and we are doing it. I think the welfare measures and the way we work on the safety of our people, we have global standards, of course, no doubt. I think a little bit more on the preventive mechanism is what we need to spend more time on. Fantastic. You're absolutely right. As a leader, I felt that and I identify with what you are saying. We have to accept our human fidelity that we are not super hero. My last question and the person question, you know, today in the era of brand love, we're not just Mr. Ranganathar was the managing director of Roka in India. You're also a grandfather, father or a husband. You're somebody who learned flute three years back. Yeah. So, you know, how is the personal journey been impacted in these times? All of us, because we spend much more time at home. You've lived our lives fully for the first time. We're not on a plane. We're not hurried through things. So tell us, you learned flute three years back. I don't want to give you a rate, but you're very experienced. You also tell your grandson, so for a grandfather, you're very young, you're 60. You learned it when you were 57. And so tell us, in terms of personal growth, what has the last 15 months meant to you in terms of your hobbies, in terms of spiritual growth, emotional growth, you know, you love playing the flute. So give us a sense of how has that engulfed your life? No, I think this is a very, very personal. Of course, every one of us have our own experiences in life. And I'm thanking God that three years back, I started this flute because I wanted to learn something, even though I'm retiring or nearing the retirement age. I thought I should learn something which will help me to take my life for next 20, 25 years. And that's when I landed on this. Me and my wife went on every Saturdays and days we used to go for classes. And very interestingly, in these flute classes, I came across another senior student. I'm a student, right? At the age of 57, I'm a student. I have a senior student whose age is only seven years, younger than my grandson. So she's senior to me. And my guru used to tell me, hey, why don't you listen to her? How beautifully she's playing. The way you manage the air, which is going out of the flute, with the finish, he's what producing the beautiful sound. So he used to tell me, next to class, you're going to learn from her. So that brings you down with a lot of humility. Takes away the ego. Yes. Takes away the preconditioning. And that is amazing in terms of, and I used to be afraid because my guru used to conduct examination once in a quarter. And I need to go prepared. I need to make sure that I don't slip upon on the swaras or the way you play. And I tell you that made me realize that everybody starts at ground zero whenever there is a skill which you try to acquire. So you may be an expert in business strategy, but when it's playing flute, I'm so poor compared to her. So that realization makes me feel that I need to learn. I need to learn. I need to kind of be realistic to the reality of life. And then thankfully during the lockdown, I had to be at home for a few months because I tried to go to my office, which is very next door. But I had time to learn my own passion of few songs, right? Hindi songs or Tamil songs. So when you start creating your own music, there are no end to that beautiful creator, right? Of course, those who listen may say that, no, no, no, there are a lot of errors, but we are not here to play for others. We play for ourselves, right? And that motivation is what everyone need to have. In life, you need to have a motivation because if every one of us going to say that, I've earned money, I lived my life, I got all my promotion, then we had to go and write. But we need to look forward to the next day, how we can motivate ourselves. So I think for all of us, the lockdown must have created psychological disturbances. So I used to freely walk around in my terrace, breathe some fresh air, look at the nature, look at the birds going back in the evening. These are all I've never seen at all, right? And we used to keep taking three, four flights in a week, but we are fully grounded. And now when the economy started reviving, I started helping people financially and even otherwise because the giving part of us for all of us, I think it went up because of the pandemic, right? So in our own way, we started around us. So thanks to the pandemic in many sense, better you do not concentrate too much on COVID news, COVID news, maybe five minutes in a day, but try to stick to your routine. I have an office in my house, I'm able to kind of continue my routine, look forward to the weekend in terms of learning new songs and others, create some motivation within us and then start helping more people in the system. I'm sure we'll be able to lead a much, much better life than getting worried about COVID, COVID, COVID. Thank you so much. I think it's a pleasure chatting with you. At the end of the day, I feel that we all are interns in every phase of our life, we are learning new things. And I said in the morning within, when I was talking to a young gaming guy that I, we live in the process of reverse mentoring, younger people teaching us new skills that we don't know. Clearly, you gave a beautiful example of a flute class and clearly if we need to compete in a technology-led era and stay intrusive and serious while having a routine, we need to spend time with younger people. We need to observe what they do. We need to make them our mentors. And brand love is a lot about understanding what does your target group loves and then incorporating that in your product as well as in the communication. So clearly these experiences would have made you richer in terms of knowledge about what your TG wants and we've gone into your products and brand experience. So thank you, Nandri. Thank you, Mr. Ranganathan. Go forward to have more interactions as exchange media and pitch. And hopefully next time we can get you to play a flute at our show. So maybe we'll do that next time. Thank you once again. God bless you back. I'm the Chief Entertaining Officer. Good. Chief Entertaining Officer is always good. It saves you outside entertainment fees and it can be diverted if there's something there. I used to always call it Chief Excited Officer, Chief Empathetic Officer, but you added a Chief Entertainment Officer to that. So I'm actually a Chief Entertainment Officer. Very good. Very cheap, you know, I come up very cheap. So but on a serious note back to Mithin, thank you. We take ourselves too seriously. Sometimes it's good not to take ourselves too seriously. So thank you so much. On a serious note, great presentation on Roka and Cherni. And thank you for the conversation. Look forward to more conversations. This must have been the longest to loop break for all of you. No, it was lovely. And also audio visuals break them on how to make music sound. So it's a combination of it both. Otherwise it's just a dialogue and monologue. It can be a little fatigue, but thank you for doing that. And we're grateful at Exchange for Media that you did that. Thank you so much.


Abstract Chimeric Antigen Receptors, CARs, and Synthetic Notch, SYN Notch, receptors are engineered cell surface receptors that can be used to detect and respond to target antigens. To expand their targeting capabilities, researchers have developed universal receptor systems that can be programmed post-translationally using covalently attached antibodies. These antibodies contain a Benzylgonene, BG, motif that allows them to bind to a SNAP tag self-labeling enzyme, which then triggers the receptor's activation. The researchers demonstrated that this system could be used to target antigen-specific cars and SYN Notch receptors with clinically relevant antibodies, such as those against cancer cells. They also developed a mathematical model to better understand how the parameters affect the receptor's signaling. This new approach provides a powerful strategy to post-translationally reprogram the targeting specificity of engineered cells. This article was authored by Eliza Ruffo, Adam Abuchi, Yaniv Tyvan, and others.


So I'm outside my girlfriend's house and there's a big festival thingy going on that's attracting a lot of families here and When you see families and kids you often see a lot of crying a lot of Screaming you know because kids They want to get things. They don't know how to get them so so that you just go You know just go crazy and the parents don't know how to deal with it either and This actually brings me to a topic That I've been thinking of discussing for a couple of days now and that that topic is the point where you don't need pain and negativity anymore to Guide you to where you need to go in life So most people including me up until maybe the last eight months Are run by negativity Now what does that mean being run by negativity? what it means is When everything is good, you're happy you're calm your life is great You know you don't think about it, but in order to know What to do in your life you rely on feeling bad So for example, there's a job that you're in that you don't like But you're not gonna quit it You're only gonna quit it when you feel bad enough that you don't have a choice because he feels so bad You have to quit, you know the pain of staying is too too big compared to the The pain of staying basically So That happened to me in example for example our relationships like our relationship is too painful now that means I have to leave Again the kids crying just like I told you about It happened to me in business, you know, oh now this business makes me makes me feel bad so I have to change it I have to do something about it and You probably are recognizing your life.  This means I have to close the video Something like that. Don't close the video so Eventually if you mature enough spiritually and get to a place where you instead of Being in reaction to things you learn to not offer resistance So for example, if something makes you feel angry, you realize the anger is within you You just feel the anger to let it go and then the anger disappears So does the source of the anger Then you yes, you should I start asking yourself like hey If I can feel peace like when my life is good and when my life is not, you know externally good How how will I be motivated to do stuff and you realize that you can take action You can actually do things out of a decision out of common sense so for example Eckhart Tolle the spiritual teacher gives a really really good example about Fire like hey if you were completely present to the moment and you just felt peace and no more fear Why would why would stop you from putting your hand in the fire and to that he answers like, you know Just a bit of common sense. You don't need fear to know that you shouldn't put your hand there so So in the same sense when you're in a relationship and you can rise above negativity rise above Resistance or craving even Which is basically the opposite side of resistance When you let go of all that you basically Act out of intuition and common sense like what you know is right at that moment Sometimes you even Have something that's bad like maybe a relationship. That's not good, but it's not causing you pain Because you are at peace and then you just choose to stay there and it's actually People would think that is irrational like hey, how could you stay there? Well, you actually stay out of like I just I know it's a bad relationship But I just don't feel the need to leave because I don't feel I just something tells me like hey stay there Again, you're not in reaction. You're acting from your own Agency So that's really what transcending Pain and pleasure is all about Transcending suffering essentially It's about being able to stay with what is right now at this moment not offer resistance to it and then Taking intuitive action or not, you know from that place And once you reach it It's a beautiful thing because your life could be amazing and you're not gonna get you know Up to cloud now and in terms of up to cloud now in terms of Like how much it makes you feel good because you're not dependent on it Which means that when you lose it or when it starts to make you making you feel good You're not gonna like crash But the same is when your life is not that good. You just you feel a deep sense of peace Coming and then with that peace you basically are not in a rush to get anywhere But you can move anywhere you want So when you're in that relationship in that business You are the chooser you're not in reaction Let me move it here. You're not in reaction Problem solved You're not in reaction Based on How you feel or the situation you act out of your own agency? If this is a topic that really interests you, you know finding that deep piece which again it does not Go against success at all It's actually the only way to sustain success because again if you're down here and you resist it It's more most likely that the resistance just feels you staying there because it's part of your identity and if you're up here and Again, you're in the egoic state of mind where you're all based in thoughts. There's no space around them It's also bad because if you lose it or if you're about to lose it, it's threatened You're gonna go crazy. Basically. You're just gonna sabotage it. You're gonna overwork yourself Whatever it is, you will not be You know if you look back you won't be happy that you did it So peace is always like the the best solution to your situation In terms of how much you enjoy life and in terms of the outcome you're gonna get so again If you're interested in this, let me know either shoot me an email comment You know, whichever way you feel like communicating And I'll be happy to go deeper into it I'm also really into developing right now my business things Working on a course that is almost finished and Tons of really awesome stuff. Everything is going according to plan according to schedule So I do see myself being completely reliant on Passive sales just basically just making videos like I used to but instead of coaching just passively selling products and my course And making just about the same income just without the physical work and then offering coaching to only a select few Customers, so if you got this far do the video just right in the in the comment like I love your video or something so I know you got here and Again, I do want to get to three videos a day at least Because they feel like I want this to be less of me just giving a daily tip and more like You being part of my life, you know, just as Gary Vaynerchuk says those like a thing don't create content like document Yeah, and that's it so Thanks for watching and See you soon


Hey everybody it's Brian. Welcome to the 39th Flitter Tutorial. Today we are going to be going over date and time pickers. This is kind of a little bit of a complex one. I've had a few questions on how to use this thing. People seem to be mystified about it and when you go into the documentation you can see there is a kind of a rough template of what you need to do here. There's a future where the date time show picker and it kind of you know I don't want to say it's difficult to understand but for somebody who's new to this it definitely has a little bit of a learning curve on how to use these things. So we're going to jump right in and just do it now. I should note that I am very closely following the source code the official Flutter GitHub repository. Not on all tutorials but on this one specifically I am actually pretty much just ripping out these two functions simply because it's really the only real way to do it. It's pretty efficient so just wanted everybody to be aware of that. So we're going to say add our Flutter tutorial live template. If you have no idea what that is it's because you did not watch the 35th video where I showed you how to build a live template. Alright so we're going to import the Dart async so we can work with futures and we have our main with our stateful widget and our state and we're just going to actually build into this thing. And we are going to say date time date equal new date time now and we're going to say what is it time of day time equal new time oops I want time of date not that time of date not now so we're just going to grab the current date and the current time here. Now what we want to do is write two functions one to grab the date and one to grab the time so we're going to say future maybe if I could spell future and we're going to say select date this is of course an async why are you not popping up on me here I think I broke my IntelliSense let's see if it'll start maybe if I did it like this and actually did it correctly there we go man it's frustrating when you're typing and IntelliSense just decides it doesn't want to work because you didn't know what you're typing to begin with but anyway so we're going to say final and when you type show you're going to see there's a show dialog show bottom blah blah blah we want the date picker you see it has a lot of properties so we are going to term that um try and figure out why this thing is freaking out on me it's because it's an async function we have to await it there we go I was staring at the screen going why is that complaining all right so we have our show date picker function and we want to actually add in the build context here that way the dialog knows where it's coming from there's our context and for initial date we want to just say the date and this is where it gets a little confusing you have a first date and a last date well you don't want them going all the way back to the beginning of time and you you don't want them going all the way forward to the end of time so you have to say like new date time and we're just going to say the earliest thing go back to 2017 actually let's say 2016 and we'll say new date time the other thing goes 2019 so we're going to really limit their choices here then what we need to do is kind of monitor this thing if picked that's not even an if statement what was I thinking there there we go not equal no and picked is not equal to the current date we're just adding a little bit of logic here actually I don't want that then what we're just going to do is we're going to say print we're just going to grab that two string and then we're just going to set state here and then we're just going to say the date is equal to the picked value so there is our select date function in all of its glory and we are just going to just completely copy this man I am really screwed up today new raised new raised button too many positional arguments what oh I forgot the child got a little ahead of myself there I was like what are you talking about flutter I know what I'm doing unfortunately I really don't know what I'm doing apparently so we're going to say select the date and it should show the context in there there we go so anatomy of this code is very simple we are going to return a future which is actually a null meaning we're not going to return anything but we are going to use the async functions for this because this is an async call we need to await it so once we've actually awaited for this whole little block of code to finish then we're going to have this picked value we're going to make sure it's not null and it's not the currently selected date because we don't want to you update a change if no change actually occurred then we're just going to simply print out our debug statement and then we're going to set the state so that we can track this whole thing all over again got our little emulator up and we are going to push this bad boy out all right give it a second to build what have we here semicolon expected on press what did I screw up I think that's a pretty self-explanatory error there we go so there is our selected date and if we hit select date bang there is the date selector and go back here and there is our selected date we said the earliest we could go back to 2016 let's actually just test that real quick yeah it won't let us go any further back if we cancel nothing happens we select a new date bang get a new date so that works pretty well so what we're going to do next is we're going to actually just put in a new text as a spacer here don't like doing that but I'm just kind of being lazy today so we're going to add that and then we are going to actually future with a null there's our sync function get rid of this we can actually see what we're doing here and then we want a pretty much same design pattern final time of day picked equal a weight and we want the show time picker and this thing wants a context plus an initial time so this is going to be pretty straightforward and easy to work with so give the content we haven't had the context in here got a little ahead of myself there we go and the initial time we're going to say is the time that we're just going to for the sake of speed here just copy and paste this bang and we want to copy this very similar design pattern we are just using a synchronous call to the show time picker we're waiting for that and then once we get that we're making sure the picked is not null and it's not the current time and then we're just saving the state back up so we are going to just continue with our blatant copy and pasting here that way it's very simple very easy to understand and hot reload should grab that there we go so now we can actually choose a time there we go nine thirty and it'll pick it back up where we left off we could say seven thirty two thirty you know whatever we wanted to do so that in a nutshell is the date and time pickers i hope you found this educational and entertaining i thank you for watching and if you're so inclined the source code for this and all of the tutorials is out in my website void drums dot com there's a link to the github let me just crack this open here so you just go down here you click on flutter tutorials and they're all numbered and you can actually just you know clone that whole repose you have all the code also uh there is the void rooms facebook group with seventeen hundred other programmers out there not just dart and flutter uh all different languages so if you're working on something completely different you can ask a question there most of the time we can help out last but surely not least the site is one hundred percent funded by your donations so please consider donating if you got some spare changeland around


Hi everyone, Joe for jaspyscasewrakes.com. Gotta do this quick little number block right here for that group of teams for Pick Your Team 18, which will be in a separate video. That's how it works. If you're new to this, I don't think these people are new to this. Thanks for getting in, appreciate it. There are the numbers right there. Let's roll it, let's randomize it. Four and a five, nine times. One, two, three. And ninth and final, that's right Rex. Well, it's cool Metallica's fun Metallica. Debra down to Jeremy. Nine times for the numbers. Eight and at ninth and final time. There you go, we got zero down to two. Now zero gets any and all redemptions, including one of one redemptions. One still gets live one of ones. Debra has zero, but it's flawless. So redemptions are very few and far between. It's most likely gonna be, I guess, blockchain. It would probably be your best bet at a redemption spot there. And of course, all the zeros. 10, 20, 30, 40, 50, et cetera, et cetera. Diane with nine. So Debra with zero, Diane with nine. Patrick with five and Nick with one, Matt with four. Aaron with seven, Daniel with three. Greg with eight, Adam with six. And Jeremy, last spot mojo star next to your name with two. Let's order these by number. And coming up in a separate video will be the break itself. Look out for that, jaspyscasebreaks.com.


Alrighty, we're just about the tail end of it. Well kind of three left. Welcome back to the channel We have episode 10 of our mobs like a 100 watch today called the heinous aura Mastermind and we're in the final stretch the last three episodes of season one and I've enjoyed the heck out of the show thus far But we're at I would assume just the climax of the season is all kind of world-built this place and then Rod and claw and shown us claw and kind of their power But Bob and out them are it's like a 50-50 on whether or not they're all matched or not because of mob's inherent Like I guess demon inside of him. I don't even know what you call it We're gonna hop right into this one. If you knew the channel drop a sub and hit that big whip bell. Let's get started So I'm guessing yeah, they're gonna actually split up and it's gonna be except for fights Oh The awakened are these kids are they brainwashed already? Oh, that's kind of sad I feel like they're gonna be more foot soldiers though Yeah, that's what I'm saying is like they're gonna be used as like the cannon fodder and the actual claw members are gonna be more of the problem to overcome I mean at least they're playing games with them Created by HQ so this is a get that they pretended to kill right yeah, okay the round head one is this is the other brother So inconspicuous Oh my gosh Each who's bad news. Oh, I feel like that's gonna be kind of the They're just walking out. I feel like HQ is gonna be the big bad over the course of the seasons. This is just a branch He's letting him go wait, why does he know that Ritsu is powerful young ins Wow Could he tell from Ritsu or that they're not they're just regular schmagalur guys, okay Yeah, that's why and they're technically all a spruce just Ritsu stronger Is that pot they're called pocky right like chocolate things chocolate sticks They just have to be patient there's no point getting into like a fight right now. I like this OSD They have the revolution I want to see double bite man Okay, yeah, these guys are not gonna do anything to him. It's just security. He's like a sir You're like red rosy cheeks now. You can just walk in if he wants to He's so obvious Imposter sus They don't stand a chance Guarantee. Oh, oh maybe I guess there's a lot of them together. Yeah.  Oh That's my boy temple Yeah, nah, they nothing compared to him still, but I mean this time goes on. Yeah, a lot can be scary They build an army explaining it Just throw people in there Oh my I wonder how Ritsu is awakened. I guess it was this frustration. He's just Yeah, it's when the body improvement club. Oh, oh no It's like it's a club member. It's a scar He come mine Oh, he creepy He can tell yeah that aura bro was on his waistband to Oh my gosh, he just beat all of them down and said bring them to me God dang Oh my gosh, he drew inspiration from the gang members I kind of feel bad for these lackeys Oh, no, you don't know tarot. No, no, no My boy Oh, he pretty pretty good. All right, so no fights me a gawa and there's more than three scars, too Like it's gonna be a uphill battle at least for them, too. I don't know about mom Imitated a voice dude the colors are so pretty Seeing them all go out Tell them tell them maybe No, you get to you get to pull yourself is terrible match It's going away. Is he like absorbing it?   Oh another okay. Here we go fight to To be one oh No, they got shadow clones man It's saving it's saving mob because like I said, I think mob isn't gonna have trouble with any of them. Oh It sounds like the Naruto puppets Oh Mukai sushi Suchiya, I don't think you guys understand. That's a cool gem Okay, I mean they're wooden dolls. I mean how many does she have? Here we go Here we go step up reach to step up to the plate We'll learn to hand sign He's very comfortable with this now it's odd. Oh wait a scar. Oh He's gonna be Is that a show do you know a scar?  Well, I guess terror might be down though It clearly this kid is pretty strong too Okay, he is an Esper for sure. That's why I thought they were grabbing terror for his bait like a hostage Wait what? He destroyed all of them didn't he oh my god.   She's like you feel kind of creepy man. Those eyes are piercing. Oh No, my boy. She has to keep him busy. Yeah, but I mean this is just his surface level She doesn't want to bring out what's inside him He guard like a passive guard Her thighs are like glowing or her calves are like glowing This is phone right? Yeah. Can you let him answer? Oh? He's crying He doesn't want to have to hurt people You're quite the gentleman she wants to be treated like the same.  What is that? Is that the guy that found him that found devil Yeah, both on the zone type Oh it's his pets That that's true actually you can probably get away way easier.  Dumbass oh And they're stuck now. Oh my gosh He said perfect. Oh Oh My I didn't notice the stuff on his belt, too They're all pets that guy has like that's like 20 Oh, we don't get to see Super is it she gone she gone or key gone.  Yeah Oh Take away really wait, why does he think that it's impossible take over the war with psychic powers With the normals the muggles Like it's nothing bro Mob is different So I know it's by with the person that did one punch man It's like one punch man just like completely different aspect a completely different just entire story. It's cool It's a Ritsu Shoot he did lose.  We knocked mob out too. I guess body rejected it So was an illusion that's why he said it's not real. Oh my gosh Oh This dude can just go through walls Seven up in the beat it already. Yeah for real this branch is getting shut down They actually captured him. Yeah. All right. It's all up to temple, baby This kid is so bizarre. He's not even a scar Wait is temple in that Boys in charge Oh My dude this the pacing of this episode moves much faster than I was ready for I also do know there is a post-cred scene as well Let's check that out Call for help. Who can you call man? Who do you know? Oh? Oh, no, it's the boss back. Oh, no, they did say that they were coming back. Didn't they? Oh No Oh shoot That's not Reagan, right?  Okay. It for a second It looks examine it does look a lot like him I it's gonna be some some joke that it does look like him though But if that's Reagan this entire show is blown out of the water. I don't know what to think anymore Okay, so like I said the basing of this episode was a lot They already captured all of our squad they put up all pretty big fight seven defeated The biggest takeaway from the entire episode is this kid what's his name again show show is so bizarre for a second I thought he was gonna be the leader It's just like shocking that this young looking kid is the leader of all of them But I don't really know maybe he's one of the kids that's like actually completely awakened all his powers And he's just more powerful than all the rest but even he like dresses differently than the rest of them Maybe because he is so powerful. He just does whatever he wants That's been it for episode 10 of our mobs like 100 watch through I'm so excited to see how the rest of the season plays out About like on this one if you haven't already I'll catch you in the next one these days


All of your favorite artists go beyond the mirror in songwriting, performances, and they're creator of endeavors, which is why you enjoy them. But you are probably doing what you see as passable, AKA the mirror. Here's a real world example of the mirror. If you're making a music video, you may say, ah, I only have to film for one day and then maybe do five hours of editing. But if you go past that, that's often what makes exceptional content. Here's some examples of surpassing the mirror.  The whole sad boy rap genre loves to do these really sick videos, all made with drones and high-def cameras, but Echo 2K's video for peroxide took it where the competition wouldn't, a goddamn wind farm in the sea. Guppy and Fraxium, AKA Foodhouse, video for Thoss Moser went further than all the people trying to do the extremely online thing when they took it to a whole never level and went way past the mirror. Follow me for more like this.


Amado Umaru Fintiri of Adamo State yesterday swore in a 20-mil and three female commissioners at the government house in Yola. Swaring in, the commissioners, Fintiri charged them to deliver on the Mondays by promoting good governance in the state. The stakes now, more than ever before, are higher and we cannot afford to fail our people. We are indeed coming in at the most turbulent moment in the history of the state and the nation at large. The challenges are indeed enormous, so are collective strength. I urge you all, all of you to come on board with a desirable winning attitude, ingenuity and deep insight in handling every situation. What can do attitude will subtly subdue every challenge. I must caution early that the call that you have just been answered is a call to service. It isn't a call to richness. If all of you desire his riches, you are in the wrong place. And my free counsel to you is to voluntarily, voluntarily ship out before I ship you out.


ferrals, Mayor Benj... Well, reports actually, Mayor Benjamin, maybe some referrals. Okay. Mr. McDowell, Administrative Policy Committee. Thank you. Thank you, Mr. Mayor. Madam City Manager, the Administrative Policy Committee met February 25th. And of course, during that meeting, of course, Sam Davis, Howard DuBau and myself, in addition to Robert Hughes and Chandler Cox representing the Hughes, the Hughes Development Co-op, we had a lively conversation about renaming the Park at Bull Street. As you know, Dr. Donaldson and Robin Waits has done an extensive job in putting together a list of names somewhere between 15 and 17 names African Americans who contributed greatly to the Bull Street to Bull Street. And of course, out of that came some real conversation about what were the next steps. Of course, we mutually agreed that Dr. Donaldson and Robin would look at the 15 to 17 names and out of that, we've met three persons or three names. And of course, have had conversation with Robert about perhaps the possibility of looking at three names, identifying just those names that have been vetted. And of course, coming up with three names to do a deeper dive into those three names. And of course, perhaps taking the additional names and putting them into the park that would represent naming places, streets and that sort of thing. We're waiting for them to do that. Henry Simon has been very helpful. And of course, making this reality come alive. And to making this park come alive. We had to distinguish in our conversation, whether we were looking at a park, a public park, or a developer's park, we sort of agreed upon that this was a developer, I'm sorry, a public park that would do a name that would describe the African American contributions within the city. We have not set a meeting date, another meeting date yet. But of course, we'll get with Dr. Donaldson, if that has not already started, and we will bring this to councils, bring it to council for a decision. Awesome. That's what we are. Thank you, Mr. McDowell. Thank you for that report. Thank you and thank you and all on the committee and everyone else and certainly Henry working with everyone to get us up this far. All right. The four of our housing task force is Devon. Thank you, Mr. Mayor. My report out won't be long just that we did meet our March meeting was March 9. We had a very productive conversation about all of our committees presented the work that they are working on. And we've got several kind of interim recommendations or things for council to consider. I just want to have one more meeting and have the task force look at all of that. And then if appropriate, I know we're trying to keep presentations and everything to a minimum. But if appropriate, I would like the committee to make an interim presentation to council maybe sometime in April just so everyone knows the work that they're doing and some of these considerations, particularly as far as financing affordable housing options. There were several that were presented that I think are interesting for us to at least consider as we move forward with our goals. Super. Thank you, Mr. All right. Mr. Rickerman. My report's real brief. We had we met two Mondays ago. We had a great meeting. Howard DeBall suggested that we each come up with an economist and hopefully our next we'll have a next meeting here in the next couple weeks. Well, each of us will submit a economist to a neutral background to help kind of facilitate and put together the streamline for our committee working forward. But we are working on it and it was a great conversation. And I think some of the names that were floated are outstanding. And hopefully we'll be able to get all of them committed here in the near future. And we'll be back to council as a whole when we've done that. Okay. All right. Good job. Thank you. Thank you. Thank you, Daniel. All right. Are there any other referrals or reports from committees standing on ad hoc? Seeing none, let's let's let interested parties know that after public input, we'll go into executive session and have the executive session. We're going to return hopefully briefly to take up items 14 through 19 event resolutions. Do we have Madam Clark any, any citizens or even non citizens who called in to make public input? Yes, sir, we have one voicemail left from a Mr. David Vaughn that I would like to play in the record into the record. As I'm doing that, we do have two callers on the line and public input. And I'll ask the callers that if they wish to speak to the city council that they press star three to join the speaker queue. All right. Now, you're welcome. I'll play that message now. Thank you. Hello. Hey, yes, I think I'm this is David Vaughn. And I live in Colombia. And I was going to speak to David, I think I can just do the same by making this voice message to you. Just wanted to let you know, as far as the COVID part of your meeting and mass mandate that I am at a group called freedom from mask would and there's quite a few people from the Columbia area, I'd say three, 300 to 500 that are against max mask mandates. And I would continue to urge council to lift those mandates as soon as possible. And I was watching part of the meeting today, it looks like you're headed to that direction. So I like to commend you on that. And would also ask council in your COVID research that you're doing to also include some doctors who who are against mask mandates into your input, I think that would be good instead of just having the heck and the CDC, because sometimes their figures are not accurate, quite frankly. So and in your future deliberations on the mass mandates, I would recommend that you the only thing I would be concerned with. And our group two is to give us the choice to wear a mask or not. That's that this thing should not be mandated particularly when the governor has lifted the mandates for the state. And we're not in an emergency situation. So thank you for your concerns and your work. We appreciate your your efforts. And I'm signing off. Thank you, David Vaughan. Okay, at this time, no other callers have joined the queue. Super. Thank you very much. And thank you, Mr. Vaughan. The Mr. Duvall. Mr. Mayor, I'm a I'm making location. We're going to executive session for receipt of legal advice related to matters covered by attorney client privilege pursuant to SEC 30 dash forward as 78 to COVID-19 receipt of legal advice related to a pending threat and a potential claim pursuant to 30 dash forward as 78. Judith Mayor versus city of Columbia, American scrap iron and metal LLC, discussion of negotiations and proposed contractual arrangements pursuant to 30 dash forward as 78 to Owensfield Park and Park and stormwater fees, Columbia Richland 911 communications. Thank you. Is there a second? Discussion? We'll move the previous question. Clerk Carl roll. Mr. Vernon. Yes, Mr. Medow. Do we not include the 14 to 19? No, we're going to talk about that. They would be thanks for clarifying that those would be covered under COVID on the cover. All right. Thank you. Thank you, sir. Thank you for the clarification. Yeah. Mr. Rifferman. Hi. Mr. McDowell. Yes. Mr. DeWall. Hi. Divine. Hi. Hi. Mr. Davis. Hi. Mayor Benjamin. Hi. Thank you, ma'am. And thank you, everyone who's joined us for today's meeting. We're going to take up items, resolutions 14. 14. 14 now. 14 are 19. Resolution R 2021 dash 12, authorizing consumption, BNY only, and artistic vista, crafty feasts on Sunday, April 18, 2021. Is there a motion? Move. Is there a second? Second. Any discussion? Seeing none, we'll move the previous question. Clerk Carl roll. Mr. Vernon. Yes. Mr. Rifferman. Hi. Mr. McDowell. No. Mr. DeWall. Yes. Mr. Vines. Mr. Davis. No. Mayor Benjamin. Hi. Thank you. All right. Resolution R 2021 dash 13, authorizing consumption, BNY only at Dervay Street, Bridgetown on Sunday, May 2nd, 2021. Let's ensure that that this resolution marries up with the West Columbia resolution. There's a motion. Is there a second? Second. Move and second. Discussion, Mr. DeWall. Mr. Mayor, as I've said previously on this Zoom meeting, I think that there are two events on our resolutions here that are too large and too soon for us to allow them to occur. The Dervay Street Bridge Dinner is one of them. It's normally held in October. And I think that by October, I would be perfectly comfortable authorizing this dinner. But at the present time, I cannot support having a dinner of 1,000 people on the Dervay Street Bridge with probably another 1,000 people supporting them. So I intend to vote no. Thank you. Mr. DeWall, I'm Mr. Rickenman. I just just want to duly note, I appreciate everybody's opinion, but we have allowed Soda City to have thousands of people throughout this summer and through the fall of this pandemic. The Bridge Dinner is a limited seated event and tend to fully and supported. All right. Any other discussion, Ms. DeVall?  I agree with Howard on the number of people, but what I would say is that, and we've said this from the beginning, that even as people start getting vaccinated, as we start coming out of this thing, we're going to have to continue with smart precautions, social distancing, masks, things like that. And, you know, I think that there are some people who still feel like there's going to be this automatic switch that's flipped at one point and everything's back to normal. I don't see everything getting back to normal. And so I think that we need to start encouraging, as events happen, encourage events like the event planners here on having safety precautions in place so that people can get used to as I go out, whether it's Soda City, Bridge Dinner in the parks or wherever, that they continue to wear masks. Even if there's no mask mandate, I think there should still be wearing a mask and social distancing. So, you know, I'm knowing the organizers and knowing the precautions they're going to be putting in the place. I'm reluctant to approve this number, but I do think that if we are going to start moving forward with events, this is one that people can start getting used to having events and getting used to these additional precautions. So I'm going to vote for it reluctantly, but I do think that we need to continue to encourage people, even when restrictions are not in place, to follow the guidelines and be responsible as they're planning a bit. Thank you. Thank you, Mr. Vine. Yeah, as my friend, Emily DeFelice, will tell you a key role in both Soda City and the Dervis Street Bridge Dinner, they have become important cultural events for the Midlands. I share the concerns articulated by Mr. Duvall and have been shared with me. Reiterating Ms. Vine's concerns, we work closely to our first responders in our city administration to make sure that these pandemic safety and social distancing protocols and plans are in place. Let's make sure that the organizers of the event, both events, Mr. Duvall raised our crystal clear that they'll be enforced and that we expect everyone to help us with this close to being out of the weeds on the pandemic. We need to keep moving hard and fast while at the same time trusting people to be responsible adults and to do their part. There are at least several different legitimate positions here and we got to continue to save lives and save lives at the same time. I think we're not going to have unanimity on this one or maybe any of them, but let's just make sure we're doing our part to make sure we help folks follow the rules. There's no more discussion. I'm going to move the previous question a little bit more quickly. Mr. Brennan? Yes. Mr. Rickerman? Hi. Mr. McDowell? No. Mr. Duvall? No. Mr. Vines? Hi. Mr. Davis? Oh. Mayor Benjamin. Dolly. I'm not used to breaking ties. I'll vote in the affirmative. Thank you, ma'am. Item number 16 is a resolution 2021-16 authorizing consumption of barren wine only and with Plaza adjacent to the Art Museum for the CMA Art Blossoms opening event on April 14, 2021. A subsequent event on April 15, 2021 and subsequent event on April 16, 2021 and Sunday, April 18, 2021. Is there a motion? Is there a motion? Is there a second? Second. Is there any discussion? All previous positions effectively and clearly and passionately articulated. We'll move the previous question to card call roll. Mr. Brennan? Mr. Brennan? Yes. Mr. Rickerman? Hi. Mr. McDowell? No. Mr. Duvall? Yes. Mr. Vines? Hi. Mr. Davis? No. Mayor Benjamin. Since I'm not the tiebreaker, I'm almost tempted to vote in the negative. Thank you. All right. You want me to keep going, Teresa? I don't mind, but I'll take it from here for you, Mayor. Item 17, resolution number R, 2021-08, authorizing consumption of barren wine only at live on Lincoln fundraiser for the Arts on Sunday, April 18, 2021 with a rain contingency date of Sunday, April 25, 2021. Is there a motion? So moved. Is there a second? Second. Discussion? We'll move the previous question or call the roll. Mr. Brennan? Yes. Mr. Rickerman? Hi. Mr. McDowell? No. Mr. Duvall? No. Mr. Vines? Hi. Mr. Davis? No. Mayor Benjamin? Mobile eye. Thank you. Item 18, resolution number R, 2021-020, authorizing consumption of beer and wine only with envoyed plaza adjacent to the Columbia Museum of Art for the labyrinth on void plaza on Thursday, April 29. Approval? Is there a second? Second. Any discussion? We'll move the previous question or call the roll. Mr. Brennan? Yes. Mr. Rickerman? Hi. Mr. McDowell? No. Mr. Duvall? Hi. Mr. Vines? Hi. Mr. Davis? No. Mayor Benjamin? Hi. Item 19, resolution number R, 2021-021, authorizing consumption of beer and wine only with envoyed plaza adjacent to the Columbia Museum of Art for the Columbia Design League presents Derby by Design on Saturday, May 1, 2021. Is there a second? Any discussion? Move the previous question or call the roll. Mr. Brennan? Yes. Mr. Rickerman? Hi. Mr. McDowell? No. Mr. Duvall? Hi. Mr. Vines? Hi. Mr. Davis? No. Mayor Benjamin? Hi. Thank you so much and thanks to everyone for the patience and counsel for their passionate articulation of strongly held views. We're going to, again, let me say to the manager, you and your team keep doing a great job you've been doing and making it clear to then organize is what we fully expect of them and we're going to of course empower our first responders to do their job to keep the rules enforced. I believe maybe we all the items in the executive session have been previously articulated by Mr. Duvall. Mr. Duvall, do you want to? I move we go back into executive session. All right. It's a item previously mentioned. All right. Is there a second? Second. Any discussion? Move the previous question or call the roll. Mr. Vernon? Yes. Mr. Rickerman? Hi. Mr. McAul? Yes. Mr. Duvall? Hi. Mr. Vines? Hi. Mr. Davis? Hi. Air Benjamin? Hi.


What decade is known as the golden era of Bollywood? 90s. 1950s. Close. Josh!  Let us know if you agree with that. And you can follow us on Instagram, Twitter, for more juicy content! So juicy. It's 4,000 characters, juicy. You can write a novel now. Yeah, more room for all of you white supremacist racists to start ranting even more. You know what? Have AI do it for you. They'll be more articulate. Today, we got a video. And this is an interesting. This is why Bollywood's Harry Potter was a box office bomb. Hold on. Are you going to actually? One second. Bollywood had a Harry Potter. Yes.  Seriously? And they're going to go over it a little bit so it looks like. Wow! We've heard something new every day, kids. I've heard about it and how. You have? Bad it was. Wow. I have not. So let's go in a little into it. It's like, let's see. I cannot wait. Just think of it. Who was involved? Just think about early 2000s Bollywood remaking Harry Potter. Wow. And it's probably worse than you think. I want to see the musical numbers. Is that why, actually? And I want to know who was cat bring this on. Let us know if you've ever seen this. Wow. Here we go. But they didn't make all the films. Weirdly. What would happen if Bollywood, the loud and lavish center of Indian cinema, decided to make their own version of one of the world's most magical franchises? This is the story of the Hindi Harry Potter. While the books might have been best sellers, it was only after the Wizarding World hit the silver screen that Harry Potter skyrocketed into a multimedia mainstay that would eventually rake in billions of dollars. During its original theatrical run, Potter Mania ripped through the world. The movies became instant classics, broke all kinds of box office records, and ruled popular culture. So that by 2003, Harry Potter was at five books and three movies with hype at an all time high. Meanwhile, in India, the movie biz was booming too. Productions were starting to adopt more Hollywood sensibilities, and TV studio Creative Eye Limited wanted to be at the forefront of the industry's next chapter by going digital. Just a few years earlier, George Lucas had pioneered shooting high definition video in lieu of film, and the tech had just arrived overseas. At a time when most Bollywood movies had budgets of well under $1 million, this was a game changer and gave Creative Eye the opportunity to produce a visual extravaganza that could become the country's next big cultural phenomenon. So working with audio visual company JVC, they plan to produce India's first ever 3D movie. No picture James Cameron's avatar. This was the early odds. We're talking old school red and blue movies. Nice. For the first time, India could actually make movies designed for this. Creative Eye figured combining the gimmick with a suitable family friendly story ripped from the west with spell box office gold. They did it in 3D. So they quickly hired a couple of writers, including the auspiciously named J.K. Nirmal. They called it a Hindi version of the Harry Potter story entitled Abracadabra, The School of Magic. The script lifted a ton of elements from the original Potter pictures. A young boy is sent to a spellbinding castle to learn magic. There he befriends two quirky classmates, a shaggy groundskeeper. Is that Anupamkar? That was Anupamkar. The movie featured kooky characters, magic wands, a forbidden forest with creaky spiders. I could go on. Don't even get me started about the invisibility pills. But the movie would also smartly adapt much of this source material for its own culture. Gone were the Britishisms, replaced with a heart unashamedly Hindi. Broomsticks were traded out for magic carpets. Squidditch became basically flying soccer with a flag instead of a ball. The story's spells and enchantments would borrow heavily from Hinduism. The fashion and story themes would maintain the country's cinematic staples. The story also took some unique liberties, like, for instance, instead of a wise and kind-hearted Dumbledore, this school's headmistress would be a straight-up villain out to kill the main character's father. There's a Casper the Friendly Ghost channel companion to replace Hedwig, a random, creepy, Zubat-looking thing. And of course, it wouldn't be Bollywood without the singing and dancing. It is on a punker. Abracadabra was written as a huge production, requiring a massive cast, tons of elaborate costumes, original music with its own choreography, and hundreds of visual effects shots to bring the movie's 3D magic to life. To pull it all off, director Dheeraj Kumar knew the picture would need solid financing, so he turned to a method that Hollywood had spent the past decade on. Product placement. Brand integration in Indian cinema wasn't uncommon, since the mid-60s production studios would occasionally use it to cut costs. Ed Glazier is how the world remade Hollywood, notes that a single brand deal could pay anywhere from five to six figures, and that Coca-Cola paid a whopping $670,000 for placement in the 2001 Bollywood movie memory. But director Kumar didn't want well-known international brands, instead preferring to partner with Tamlin, an Indian stationery company, and Tarle G, which produced Glucose Biscous. Nice. It could be kind of like having an American produced movie featuring Crayola and Nabisco. The pattern with brand integrations is, of course, how to integrate them. The writers needed a way to put the two companies' products into the story without breaking the law. So, how'd they do it? They broke the law. The two companies would feature two sub-plots, each involving Willy Wonka-esque golden ticket hunts, in which both companies would exist in-world and offer scholarships to the School of Magic as prizes. This idea could have come from the fact that Hollywood was in the middle of producing the infamous Charlie and the Chocolate Factory reboot at the time. Abracadabra's main character would inexplicably find out both of these golden tickets. It's literally the same side story. Twice. Just different logos. But hey, our hero can pull it off because magic. There are other not-so-subtle ad spots in the movie when fake Harry is getting picked on by school bullies. There's a Popeye's spinach moment where he gains super strength thanks to eating a Parle G biscuit. And while the students are learning to cast spells in class in one particular scene, they're instructed to levitate Camlin-colored pencils. Not to mention that throughout the movie, the brands are constantly featured on screen. Our hero sometimes literally just stopping at a TV to watch a complete commercial. Well, it's all of it too much for most moviegoers. It's hard to fault the director. They've got to pay for those three glasses somehow. With brand deals locked in, the script finished, and a budget of just over a million dollars secured, Abracadabra rolled into production with high expectations. It would feature some of the biggest names in Bollywood, most several big musical numbers, a plot that seemed to have everything that was popular at the time, and a novel viewing format to pique public interest. In short, this was going to be India's big thing. As the movie approached release day, director Kumar launched a new film, as the movie approached release day, director Kumar launched a massive marketing campaign throughout the country. Toys, coloring books, all kinds of merchandise featuring the movie's characters. Creative Eye pulled out all the stops, renting out malls and theaters, setting up publicity booths for cast members. They hung up advertisements in schools, arcades, libraries, all in an effort to keep kids everywhere. For all intents and purposes, Abracadabra was too big to fail. It would almost certainly launch Bollywood's new era of big box office blockbusters, and so certain were the producers of the movie's immediate success that the flicks and credits even promised a sequel. And on December 24th, 2004, Abracadabra, the school of magic, hit theaters. But stunningly, bombed. With a budget of over a million dollars, the movie would need to take the number one spot in India's box office and hold it for several months. But opening weekend, it found the film barely pulling in 75%. Oh, wow. Your mouth was not good. While kids might have enjoyed the movie, parents found most of the characters off-putting. The 3D experience, gimmicky, and annoying to sit through for over two hours. And the shoehorned product placement certainly didn't do the movie any favors, taking the audience completely out of the experience. While having fully rendered and realized animated characters like the friendly ghost were certainly impressive at the time for a Bollywood production, many found the actual performances of said characters annoying. And at times unbearable. Moviegoers also found that the pacing of the first half dragged far too much. No doubt hindered by plotlines designed purely for poorly integrated advertising. And while the choreography and music was enjoyable, the occasionally slapstick and surface-level humor and comedy failed to fully win audiences over. While certainly loud and flashy, the movie lacked soul. By the next weekend, word was out that abracadabra was a dud. Even the 3D gimmick did little to inspire repeat viewers. Fewer and fewer people bought tickets, and by the end of the movie's theatrical run, only a fraction of the budget came back. Somehow, someway, this surefire hit was a total non-starter, and Bollywood's Harry Potter became an infamous flop. Creative Eye Limited went back to TV. This video was sponsored by Squarespace. If you've got a story, talent, skill, or business... Ooh! Wow. It looked bad. Well, I will say... That's how they changed. It doesn't even look like Harry Potter. But I will say one of the foundational tenets of artistry in writing above everything, above story, above arc, above character development is product placement. Everybody knows that. There's nothing more important to your artistic integrity than ensuring you have product placement in your script and story. The best product placement ever was in Wayne's World. It was amazing. No. It's been so long since I've seen Wayne's World. It's so good. They showed it in there. It's just really sad. People keep selling out. He's decked out in Pepsi. It's all tongue-in-cheek. Then they went into Advil. Here, you have a headache? Take one of these. I have nothing against product placement. It's a really wonderful thing. That's a comedy thing. But when you've made it a part of the story, absolutely, unconscionably, unforgivable. Watch Seinfeld. No human being in their right mind has 15 boxes of cereal in their kitchen. But Jerry does. The product placement in Friends. I found one that I paused and showed to Indrani where we were watching Friends. I said, they're getting lazy. This is Season 6. I paused it and said, producers and writers are getting lazy. On top of Phoebe's refrigerator was a bottle of A1 steak sauce. Phoebe's a vegetarian. Passionately against the killing of animals and eating them. But she's got A1 steak sauce on top of her fridge. Maybe she puts it on her tofu. Maybe. So anyway, product placement's fine as long as you're not perverting the art form to just put it into the story so that you can get more product placement. That's awful. Among many other things that are awful about that. Oh, jeez, the CEI was bad. I know what I'm asking. I've never briefly talked to him. I bet he didn't do promotion for that unless they paid him a lot of money. Oh, man. Oh, that's something that I just dread. Hmm.  And they have to. It's part of why they paid you. Yeah. And you can't talk bad about it because if you do, they can really legally get on you for saying that you purposefully are trying to undermine their success as a business. So that's just rough. It's absolutely rough. In fact, that's something that, and a recent, I think it was a the actor on actor thing, Jennifer Lawrence was talking to why is her name escaping me? Viola Davis. And Viola asked her what's one of the most interfering things, troubling, hardest things for you that interferes with your work as an actor. And without hesitation she said, oh, press. Having to do interviews. That's because you want to keep your instrument clean and you want to be focused on the work. Having to do the press releases and having to talk about things and have the interviews, she said it's one of the most head screwing things. And Viola was. Absolutely. Wow, I had the foggiest idea that they tried to do that. Let us know if you ever had to say this. Did you see this thing? Yeah, let us know. I'm not gonna ask. Were you in this thing? Yeah, let us know. You were in it. Poor kids. Oh, poor kids, man. Oh, my heart for those kids. But that's what happens when you do old remake. Those kids were probably so excited. We're making the Indian version of Harry Potter. How far Hindi cinema has come? Oh, my goodness. That to Brahmastra. It really had the visual effects on that as opposed to the visual effects on what we just saw. Anyway, if you saw it, let us know if you did and how it was and if you survived down below.