Abby chin here with slam hauser may I call you that sure yeah, I'll take that okay. I'm kidding I don't have any dunk questions right now Head of the Laker game as someone who grew up loving basketball.   So being a part of it's pretty cool Obviously we got to play on Christmas to see her against them, which is pretty special and we got to win and you know Looking forward to playing tonight and hopefully getting to win again Yeah, are you expecting a different level of urgency from them because of that?   Do you remember what happened the last time the Lakers were here?  Do you enjoy more LeBron or Luke Cornette? Luke Cornette hands down. No, no doubt. Yeah, how do you sit next to him on the bench and keep a straight face? He keeps it pretty civil for the most part He picks and chooses the right times that act out and it's usually appropriate. So It's He you know, he picks his places wisely. I'll just give him that. What does that do for the rest of the team? he just brings energy and You know to have a guy like that who's always, you know in a good mood and sees the brighter sides of you know Every situation it's it's a it's a good locker-in-presence to have and obviously he's been around seen a lot See he's got a lot of experience as well So I think guys can lean on him for certain things and advice to our colleague Chris Forgeberg has an article about the bench Brigade out today how much confidence does that group have and how far do you feel like you guys have come from the beginning of the season? Yeah, I you know, I think at the beginning of the season it was a little bit of a feeling-out process kind of Figure out how where we fit into you know the team in the rotation if we're playing If we're not playing you know, how can we help the team in the best way possible and I think we've all tried to start on our Rolls to the best of our ability and and that starts you know every day in the gym, you know We're our stay ready group. We call it. You know, we're in the gym a little bit earlier Usually getting shots up getting working and So when our number is called we're ready to go how much for you Has it helped to have that defined role and to know when you're gonna go in when you're coming out And who you'll be playing with Yeah, it's cool. I mean you have to earn that and I think you know I've put in a lot of work the last two and a half years now And I do think I've earned, you know what I've gotten and I think you know to get more you have to keep working so Definitely not satisfied where I'm at but I it's cool to be a part of it for sure and you and I have talked about the three-point contest but for everyone how Cool would that be and is that something that is now on your radar for it during NBA all-star week? Yeah, I mean you'll be cool for sure. I'm not really like hanging my head over it If it happens it happens if it doesn't it doesn't I Got nothing special planned for all-star break just gonna go home and see family and friends So if I don't end up going I get to spend more time with my family which I'll love But if I do get to go pretty be pretty cool to be a part of yeah, so it's Wisconsin or Indiana Really, it's gonna be cold. It's a quick drive. It's a quick drive. Yeah happy to make it. No problem. Yeah Have you participated in many three-point contests? I have done one my senior year of high school National three-point contest how'd you do I? Didn't win. I think I might have took third. I did alright. Yeah, it's different though Like where's your sweet spot? Do you already have planned where you'd put your money balls? No I would have to I would have to practice. I think The stamina it takes you know, it's different. You have to shoot for speed But also don't you know shoot too fast to get out of rhythm So I think a couple rounds here at the hour back would be great to get ready for that. I know we'd love to see it Big picture you guys 11 and 6 and then Epic January it feels like January goes on forever, but what do you like best about the way you guys are playing right now? Yeah, you know, we've won in a few different ways this month, which has been good Obviously when the playoffs comes or come around gonna have to find different ways to win, but I think this month You know, I think we have a lot of things we can clean up as well on both ends of the floor You know execution wise personnel wise and really just find two new things I would say and I think that'll get us to the next level For tonight, what are gonna be what are gonna be the keys against the Lakers? I think just high energy and effort now rebound the basketball and kind of no one personnel and You know playing to our strengths and offense, which I think we do a pretty good job of for the most part But continuing to build off that If you don't know LeBron by now, I think we're all in a little bit of trouble. I'm teasing your exam. Thank you No problem Presented by your New England Ford dealers built for America built Ford proud


He's very smart. He doesn't assume he has all the answers. He knows what he wants the team to look like and play like. He knows exactly the kind of moves he's gonna have to make to get there and he's gives it is a clear sense of direction But I think he's got the ability to focus both Sunday to Sunday as well as thinking of all the term All right, Ron. Let's get us going guys. We got to put another good day in we got pushed through right We're in the middle of training camp Ron. Let's get us going get us going as we get camp started this week As we watch things play out here over the next few weeks and this team starts to come together is If you believe the coaching is going to be better than this team is going to be better This is important for the time in the quarterback, right? If you get right here just inside the hash Perfect the more you move in here Screws up his timing get right here snap it down. He'll make it right or wrong Guys have to come in here and do their jobs and I think that's kind of what I'm looking for I want to see the accountability we keep talking about with the coaching change, right? But I'm really kind of curious to see how that defense lines up with Dean P's and what he does to maximize the talent that he has Out there to improve because whatever the Falcons do Harry this year Gonna rise a fall on the the ability of that defense not to collapse late in games We have room for improvement that improvement has to come through coaching So let me ask you how much better will the coaching be? We load it We gotta get this X right here Same mistake we made yesterday that coaching staff is holding those guys accountable in every aspect like and if something goes wrong Right then they're fixing it right on the spot. They're not waiting to watch film or anything like that Give me a right tackle.  Let's go He is not giving guys anything just because you're here doesn't mean you you are older position You don't get ownership of this thing. You got to go earn it Let's look at the ball get five in the huddle with the quarterback and let's go pay attention We talk about discipline in the locker room. How about discipline on the field as well?  You're running a lap 700 people here to help you know the personnel going in the next play have five ready It's deeper than the message just about putting a product on the field putting their work in You know, he made it clear that you know We're not gonna be bad about you know slogans and all this whatever man may be the best player gonna play You know the toughest dude gonna play ain't no fluff You know if we're gonna he gonna try to get the best out of everybody day in the day out and I can't do no But respected I love that about him Next play next play. Hey, we got two yards Congratulations get back in the huddle We got two yards and you're throwing a party Expectation celebrating the guy coming off the football to his job I think his style is you know, he's gonna be very upfront very honest loud and And let you know what he expects from you and I think guys have bought into that But he's genuine, you know, and I think that's the biggest thing every coach that I've been around if they're true to themselves You buy into what they're all about and that's certainly the case with Arthur Smith Get the right people in the huddle be ready to go too damn lethargic New coach is gonna be some new vibes, you know coach Smith got a he got a way He won't run the program. We got to buy in as players. We got to go all in and put our best foot forward They know what to expect coming into this week and what Arthur Smith is all about now It's about getting down to business Mike practicing executing and doing all those things. Hopefully that makes us a really good team


Perfect. Great. Well, welcome everyone to the marketing committee meeting for June 7. Let me next slide. Just a reminder, today's call will be recorded. And you can go in through phone or internet and the next meeting coming up is going to be moved to July 12. You should have received that updated invite since the prior week is a holiday in the United States. As I noted, this call will be recorded slides can be found in the marketing committee slide folder or on YouTube. Just part of our antitrust notice. Let's make sure that we keep it, you know, involved in a neutral space so we don't have to get the lawyers involved. And everything else that that goes with that so moving on to the next one. Just a quick highlight of our agenda. We're going to discuss cube con cloud native con EU recap. We'll do some highlights for humans of cloud native as well as psyllium training. Then we'll go into our CMCF team updates through the slides specifically doing some call outs for cube con native con North America. And then we'll go into the marketing committee regarding the networking event for the marketing committee, as well as an update on when to expect project opportunities and then a reminder that the CFP closes on June 18. I want to kick this off with introducing our newest member to the marketing team, Melissa Smolensky so I'll let her go ahead and greet all of you. Hi everybody. I joined CNCF a little over two months ago so I'm fairly new but I was at Amsterdam so hopefully got to meet some of you all. And I am VP of marketing here at CNCF, and I've been in the community a long time. I was in a company called Coral S back before even CNCF was around but went to the first cube con. And then I, before this worked at get lab. And so anyways it's awesome to see how much the ecosystem has grown since those early days that I was at Coral S. And I'm excited to work with all of you. Thanks Mel we're excited to have you here. We're going into cube con cloud native con EU 2023 recap. We wanted to talk through a bit of the initial demographics so I'll pick this over to Vanessa here. Hello everyone. Good morning, good afternoon. You should have all received this initial post event demographic data we just included some screenshots here of overall data from all attendees and then it's broken down on the next slide into in person and virtual data. In person we had just over 10,500 attendees and virtual registrations around 5500. And then we had information coming out in the full event transparency report which will be available next week. Our sponsor team will share that with all sponsors via email and it will also be available on the website. I want to take a minute and just pause to open up a 10 minute discussion on your feedback and general enjoyment of cube con hopefully it was enjoyment. It ran really well this year so we're really excited to hear your experience. So yeah so let me kind of jump in here so we this year cube con was a little bit different and I was on the marketing call last year after cube con North America. When a lot of us were just kind of over the amount of time that sponsors had to be in the booth so I kind of want to set this up in a way where we can kind of discuss some of the changes that were made. And what you all thought about them if they were good how that worked within your own organization what you thought about that so kind of the first question. I want to throw out there is what did you think about the timeline the timeframe with the co located events versus how much exhibit time that you got so that's kind of like I want to open it up to everyone. What do you think, how did it go. Did anybody exhibit. Yeah hi my name is Emily Brown I'm from influx data and I think we had a really good amount. Well first of all that the layout was really good for us in particular because we were like right on the edge. And so we like literally where it opened up was where our booth was and so we got to see like everyone who just kind of came in and like you know visit us like right then and there. Yeah, so I think the layout was good and I think it blended itself to really good for any exhibitors that were there I think the brakes were good as well. I love that, like the lunch was served on the floor and then there were break tables and things like that on the side which again was by us. So for us to is really good overall as like an expo for the time that the attendees were at the expo. So what did you think since your since you jumped in about the not having the attendee party but having it all combined in the one day like the reception attendee party instead of it being somewhere different. Yeah, I thought it was great. I don't have any qualms about it I didn't like miss the reception as an exhibitor as a participant, you know, I love, you know, the bigger events and stuff like that where there's more networking but as an exhibitor I didn't miss it. Thank you for your feedback. Anyone else. Hi, I'm Renee from SVA from Germany. We also had the booth at the con and localization was quite good. At the end of the boom of the con that was quite difficult to assemble all things and get everything together because of the short timeline. It was a small booth with a lot of small things. You know what I mean. Now, the booth time stopped at 1430 or something like this. And we only had one hour to get all of our things. Oh, the packing up the. Yeah, yeah. There was also visitors at the same time when we were start packing again and yeah, I guess give us half of an hour more would be great. Okay, that's good feedback. Definitely wrapping up is always the hardest part right throwing things in boxes and trying to get packed. There is some communication in the chat. Julia kind of started saying she didn't like her booth being open during the networking event felt like it was a waste of time, Jamie agreed so did Isabella. And I'm going to go ahead and agree with you on that one as well. J frog we had a booth it was very wide very big open space we were by bars and we just kind of sat there. So that was a bit of an issue did anybody else, in addition to Jamie Isabella and Julia have any issues with the networking party and trying to staff a booth at the same time. Hi, I'm Sharon from code fresh. We had a different experience during the networking time. We're kind of from near one of the bar areas. And it wasn't a time where we were really doing demos but more just like casually talking to people about their problems and I think if you position it that way and not like hey come here for demo but you're Hey, we're cool you're cool. Let's grab a drink let's talk about things in more of like a theory thought leadership way that helps build some kind of trust with people and then a few of them came back like the next day or something like that and that was a little bit more helpful for us but we definitely weren't like trying to book demos during that time but more so just like having casual conversations like grabbing beers with friends about like their pain points. I'm just going to add to that. Yeah, it's, it's, it's more difficult for those of us who are in startup land right. And you know if there's only a few of us who are there at the event anyway because the event's pretty expensive and you can't send your entire compliment. And we can't get involved in those networking events if the booths open because we've got two booths why some cloud Cosmonic baby we all have to stuff those. I would say that we don't mind. And the booths being open from the point of view we quite like demoing and and our base we're always pretty busy, but I think we would quite like to get involved a little bit more in there in the social stuff is not it's not often. It's often not possible to do that. I do have a comment also about the cost of wasn't a from a startup point of view but I think that you've probably heard that a few times already. And but overall I just love the right I just thought that it was beautiful that the whole setup and the flow is really great but yeah those are my comments. Now that's good to hear and I think something that we also didn't take into account in terms of like our booth was feeding our staff. And so, just like a lot of you we staffed up really hard in the beginning and so when the lines were shorter, our team was trying to work a booth, and then the lines got really long and people were just kind of very hungry and cranky. So we mismanaged our time in that aspect but I think maybe from a CNCF perspective, if we could outline sort of the first hour for demos and the second hour, you know, kind of networking or something it might be some better direction based on what we're hearing from sponsors trying to trying to participate as well as you know demo if they can. Does that make sense. Okay, let's see. Yeah. And I want to go into the note that Melissa you just had here about access. There is a, a sheet like a press room at the events a media room. Was that not an option for your team to go in there to do interviews prior to the opening. So the tech stock tech strong interviews happen like at the show floor people, I don't think they did it at a press room, when you can see the videos are clearly out of booth. And then I know there was another company that did it definitely in their booth it was like open, not sorry, it was a something it was an AI run AI there we go. And they definitely did it at the booth, and it's like, that's, that's kind of how it is. I think that's how a lot of them happen. And so like, interestingly enough, like I had a sponsor pass, but like, you know, we ended up actually buying additional passes for the engineers and like we had someone who like is an engineering manager and he wasn't able to make it to the one of the interviews because like, he technically wasn't allowed back after a certain time of the day around the booth area. And they tended to try to do the interviews when there were fewer people around. Because you know, like, it's loud in the middle of the day when like the event hall is like super open, or they would try to do it in the in between times you know. I wouldn't say press always used to press room. I would say that's like, they seem to just be set up. I'll often at their booths, which is fine. Assuming they just assumed that like people would be able to come in before 1030 or that people would be able to stick around until like, after, maybe even after five. Well, this is the first time we've received this kind of feedbacks, regarding press and interviews at the booth, and it's something as a, as a team will review. Did you fill out as a sponsor and I'm going to say this for for everyone on this call. I think filling out the surveys are the best way for us to review and quantify any kind of feedback that we receive on the event that includes surveys feedback, feedbacks, as well as the overall event feedback so I'm just going to remind everyone, for future events, if you haven't filled out the surveys previously, make sure that you do that for future events so that way we can kind of review all that feedback and apply, you know, changes where we can can make changes, especially, you know, knowing things like interviews we do want to help support the community and ensuring that you're able to have access to the press and in some ways so maybe we find a different way for that to happen, whether I can't, I don't want to speculate on what kind of solution we'd come up for, but knowing that that's a pain point we do want to make sure that we're addressing it. I'd love to hear some really great positive things that came out of the event like what was a really awesome experience that you've seen this time around. And in the changes that you enjoyed having. I think what was and day was amazing. I really did. I think it probably was something to do and what I mean by that is the look and the field food catering. The rooms were set up really nicely I mean I know the rise kind of really set up for that kind of thing but you have this beautiful area set behind the main area, which was just dressed really well or the lighting was really great. One thing I would have about that is that you could really hear between the rooms. So if there was a big round of applause in one room it would put the speaker off in the other room but I thought the co located events and particularly was and day was really well done, really well done. segue into actual sorry into actual sessions like did you all have any issues getting into sessions what was your feedback on. I know that there were some some lines and some some wait lists, because we had so many attendees, and I will say that, echoing the sentiment on the event space like although we had however many 10,000 16,000 attendees it felt like it felt like you could breathe which I was super appreciative of sometimes you get stuck in these tiny little venues or it's a huge venue and you can't see people. But I thought this the size, the locations of the boost and the setup I thought was really good. But yeah, any other feedback in terms of like sessions that you attended or anything like that. So if we open it up does anybody just have anything they want to say, period, about their experience at cube con Kathy I see you smiling. So from Susa like to just give you guys a shout out that my executives enjoyed this cube con, better than the one in Detroit so we had the overwhelmingly positive feedback from my executive team about the events and how it was executed and the work the work that was done to bring it to fruition so as you know they were coming back like this is they were questioning things after Detroit and you see NCF kind of fix everything for us and our executives were very happy so the feedback I'd like to give you guys. That's awesome Robert we love hearing that. And we're so happy that we were able to have a such a positive experience with your executives and that they came back and we're able to see the changes that we need so we're so happy to hear that. Well, I would like to just take a minute and thank everyone for their feedback today. If you have anything additional that you would like to share with us. You can add it in the chat of course, but in, in regards to time we just want to make sure that we keep this moving so I'm going to go ahead and move this on to our highlights. I want to give a quick shout out to humans of cloud native and pass this over to Charlie man so she can talk a little bit more in depth about this great program. Oh, thanks Katie. Just a quick update on our humans of cloud native program so we've had this running for just a little over a year now. It's been received really well we've had positive feedback so we have invigorated our program to actually bring you even more humans of cloud native. Katie has very kindly sort of allowed us to partner with the ambassadors to get some more amazing folks who are doing some truly incredible things in the community to tell their stories. The pipeline is now completely booked until cubecon in North America. So of course we will still be taking nominations. You can very easily do that by emailing humans at CNCF dot io, but please note that it may take us a wee while to get back to you. Definitely a couple of months to get those interviews set up. But yeah if you have any sort of feedback on this program or you think that someone would be a really great fit then please don't hesitate to get in touch. I think that's that's all for me on this one Katie. Great. Thanks Charlie and then I wanted to hand this over to Christoph to talk about Sillian training. He may not be on the call. Mel, are you able to jump in? Yeah, thanks. Yeah, so we recently, the Sillian training we announced at coupon Amsterdam and it became generally available on May 24. And we worked with Isovalent to promote the course and it's now open and we've had lots of registrations for it.  Great, thanks. We're going to move into membership growth. We have a new platinum member. Welcome to HCL Tech. Two new gold members. EI, AUI, and Haidachi. Several new silver members. So welcome to all those new silver members. We're excited to have them. We have a continuation of silver members and a few new end user members as well as a nonprofit member and end user supporting member. And then just a quick update on our acquisitions for that we've seen this year. And in the, in the past so just a great site to kind of take a look at for historical. Yeah, welcome to PR and AR. I'm going to hand it over to Jesse. Yeah, I can take it today. Yeah. Yeah, so just some highlights from the PR side from coupon. It was actually our biggest European event ever in terms of media and analysts attendance we had 176. So those were actually in person and we had 118 in person and 56 virtual. And they came from all over the globe and they actually generated a ton of coverage for them 4200 articles, which was a 70% increase from last year's European event. Yeah, and we hosted some event for press and analysts. And then we worked with members and marketing committee members to place more than 65 contributed articles with our media partners and included more than 75 member announcements in the news package. And then the next few slides just kind of highlight some, some of the top coverage. Sustainability was a really big topic was really popular with the media and analysts like along with attendees. So this is just a great article that came out on Forbes. And then another kind of great recap article from one of our French media attendees. And then we just picked out about 15 or so the top articles here is that we had more than 4200 total and then tracking in at a time so if you want to read through all of them go ahead but this is just a few highlights that we shared. And then these were all of the project announcements that we had as well that we worked with project teams on. And then this is just from our media and analysts survey. They overall attendees were also really happy media and analysts attendees were also really happy with the experience they brain did it. 4.7 out of five and 4.8 out of five so they would recommend the event. And with that I'll go ahead and handle over to Carl from our analyst relations team who can dive in a bit more. Yeah, in terms of the data coming out of the event I'll look really really solid had a nice representation of both media and analysts firms. Every major analyst firm globally was there, which is always fantastic to see which is great for just distributing that thought leadership that you are working on so hard on. So at the bottom we got some really fantastic quotes that the press and analysts submitted through that survey we just asked them about their experience and so on so that we can always improve it. Always looking to make it better for them and got some really nice feedback so highlighted some of those. Do you want to jump to the next slide if you don't mind. Great. Thank you. So, we went through and we pulled out some highlights from the articles that we that we're coming out that we've already seen coming out from the community. A few key takeaways from the reports. I'll just run through them real quick. The cloud native ecosystem is continuing to grow and is attracting attention in terms of running kubernetes in production kubernetes itself is well on its way to enterprise enterprise adoption, and many of the benefits and challenges remain with as many benefits, but there are a lot of training in terms of opera operationalizing it at scale. And again, these are just kind of normative data from conversations reports and interviews with different analysts throughout the event and after the event. In 2020 to highlighted the expansion of the legs foundation in Europe, and also demonstrated a significant shift in awareness around data production, protection and kubernetes. Some key trends observed at cube con by analysts were Web assembly, generative AI observability, then ops DevOps platform engineering and cloud native security so a few of those are similar to last year. We saw that we saw coming, coming out of Detroit, but a few new ones like Web civilly is popping up and coming up a lot in analyst research. Last one in terms of big trends that we're seeing coming out in analysts research is the parent that how native modern modernization is a top priority for many organizations, according to analyst conversations with CEOs. So we've heard interesting conversations that we had at cube con. But yeah, definitely a top priority which is fantastic. If you want to jump to the next slide that'd be great. Sweet. Thank you. So yeah, obviously, as usual we pulled out a bunch of great research that I feel free to go through some of its public you'll see a markets blog and some of it's going to require subscription usually that's research. But in terms of quotes coming out of some of those articles and pieces of research to my favorite where cloud native, the cloud native world is growing up and filling out breaking through its youthful them. Even as it delivers on its promise and that's john Collins from gig on. It's a pretty solid research firm in the space. And then a net there one was cube con cloud native con Europe 2393. We're back in full first full force this year, as a, as mentioned earlier, it's good that Cuban, clear that Kubernetes with the many benefits for it is well on its way to enterprise adoption that said there are some challenges that enterprise this face when it comes to optimization of Kubernetes at scale. And that was from the evaluator group. So some nice feedback there in terms of potential pain points on the enterprise scale. If you want to jump to the next slide that'd be great. Sweet. Thank you. Yeah, so at the top of this, there's some great research from SMP on the economics of containers. And that's open. I believe you can access that even though it's research. And then also forced to ran a fantastic blog series on wasm. Following cube con, which is definitely worth checking out and that's that's open to everyone because it's a blog to conclude the analyst section the analyst relations section. I wanted to highlight that some research from Lisa star that published just pretty recently, because CNCF influence that report all the way back in Detroit, and it just published like a week or two back. And that just goes to show that analyst research has a really has a lot of nerds behind it. And then although we're seeing a bunch of stuff already coming out from cube con. Some of the best parts and some of the best thought leadership is going to take months before it actually comes out and starts circulating into the business community. Research cycles are far longer. And it's going to take some time for that leadership to propagate into the market. But again, thank you all for your time. And thanks you all for your efforts with thought leadership. It's really doing great with the analyst community. So thank you. Thank you everyone. Moving on to content marketing. I'd like to hand this over to Libby. Hey, y'all. We are rocking and rolling in our last month, officially now of q2 with online programs. Looking back in May we had five live streams with an average of 86.4 viewers per session those are great numbers for the live views and that's between YouTube live and LinkedIn live. We have a total of about 3300 watched minutes and almost 2000 views year to date between Twitch and YouTube, which is awesome so your content is being viewed you're sending great stuff in so keep using those member benefits and reach out with any questions. We had 12 on demand webinars and one live webinar. According to note, we're going to open the q3 calendar dates on June 21. So marker calendars will send an email out to this email list, as well as a slack message like we usually do, but June 21 we will open all the dates for q3. And thanks to Katie revamping our ambassador program which is awesome we've gotten a few more interested hosts for the live stream. So, we're hoping to officially be able to open one more day of shows to increase the available live streams which I know is a high demand for everyone. So keep your eyes open for those and go ahead and book those dates starting the 21st. And I'll also stick with Q weekly Q weekly is doing great still the open rate is still very high 19% continue sending your articles over to the blog team into Q weekly for considerations. And just keep that going. Thanks and on our end user case studies program we've had a number of case studies that we've published since we all last met to speak as a committee so from a send China mobile cloud, a poll and click house which have all been actually on my end so interesting to receive. Thank you for having shared line for you all so a reminder that you can take advantage of this service you can share your case studies with the global community. The process is really easy and it's set out on GitHub so I highly encourage you to do that especially as where I'm heading into a couple of cube cons for Shanghai and also in Chicago. So if we could go to the next page please. And just a quick overview of the blogs as well so a reminder of metrics for blogs and case studies are available online for you all at any time just click the link on the right hand side of this slide and you can navigate to choose what timelines you want to see. So we've had a lot of blogs through may see we had really fantastic eyes on the page as always. One thing I did want to draw your attention to was our blog highlight for the month with 2710 views was how to run the Jenkins build parameters dynamically. It's an interesting one because it was published back in April 2022. And it was a repost. It was first shed on the infra cloud block so a reminder that as long as you meet the criteria for posting on the blog, you can reshare your content that's already been shared before so please do consider us. When you're thinking about how you want to reamplify the great work you've been doing. And then back to you Katie. Thank you. Thank you. Thank you. Thanks Libby those are great updates. Going into community programs. Just a reminder that community. Our backup and running we're seeing a lot of great meetups happening across the globe so if you're able to join one in person I recommend finding one in your location if you don't see one in your location feel free to reach out on the community dot cncf.io webpage and and start a meetup we would love to have one. Additionally, kubernetes community days are KCDs are growing exponentially. We've have over 20 or over 20 KCDs in progress with three and exploratory stages. We have several upcoming CFPs KCD Washington 2023 and KCD Australia and my apologies I'll put it in the chat but we also have KCD UK coming up in July. And then just a quick rundown that we have several that are coming up in your region that we'd like for you to check out. Additionally, we do host a KCD if Libby if you want to go to the next slide. We have a KCD organizer interest group we've opened this up to meet up organizers as well so here's some past calendar group calendars that we had with some past conversations, and we will have additional ones on the schedule starting in July. And at this time I'd like to hand it over to Vanessa to talk through events. We just a few updates about some upcoming events. We have kubedate Israel taking place on June 19 and Tel Aviv registration is still opening open and standard pricing in June 9. So if you're interested in attending. It's going to be a great event. Please register now. Oh, sorry back one side. We have kubedate India and kubedate Singapore coming we're going to be announcing the dates and locations very soon. We do have the prospectus available for both events so you can budget and plan accordingly and we'll share those dates and locations that as soon as we can I know, there's a lot of and both of those events. We also have q con cloud native con plus open source summit China coming up the event is going to be held September 26 through the 28 September 26 being the co located event day and the 27th and 28 being the main conference. We are open for this event and the deadline to sponsor is July 28 marketing promotional opportunities close on August 4 registration and hotel accommodations will be coming in the coming days to watch out for that. There will be a CNC up hosted co located event that will be announced the week of June 15. We also have sponsor hosted co located event packages available if you're a sponsor of the event and you're interested in holding a co located event on site. So you can go to the venue where cube con is going to be. You can review the prospectus on this link here, and then submit your request. Just a reminder that space is limited and it's available on a first come first serve so if you're interested make sure to get that submitted soon. And there's a question about attendees. Are we still expecting 2000 attendees for China. Yes, we are. And sorry go back one more just a reminder on the CFP. The deadline to submit is coming up on June 18 and the schedule will be announced on August 2. And one thing to note is project opportunities at this event so there will be a project pavilion, and that will be shared the week of June 15. Thanks Katie. All right. And then for cube con climbing con North America. And I think everybody's aware the events coming up the sixth through the ninth in Chicago. We have a few deadlines coming up. If you're interested in the diamond lottery. The deadline for that is this Thursday, June 8 at 1159pm the lottery will take place on Friday the ninth level sponsorship deadline is August 10 and MPOs is August 17. And registration is going to open today so just probably this later this afternoon. Hotel information is already up on the website. Don't wait book hotels early. We encourage everyone to register early. In addition, CNC have hosted co located events details are going to be announced in the CFPs and sponsorships are coming in the next week or so. When registration opens later today, you'll be able to see a list of the CNC have hosted colos that are going to be taking place in Chicago. Submit your talk, the deadline is June 18. So you just have a couple more weeks there to submit and the schedule would be announced on August 30. And I'm going to take a minute. Let me go back to talk about a few additional items regarding cube con cloud native con North America. The first is project opportunities, and then we can Amanda and Chris, I know that you both kind of noted that you had some feedback from cube con EU. So, I would love to hear some of that as well but in regards of project opportunities for cube con cloud native con North America. We will be opening maintainer talks as well as project updates that are on the keynote stage in June so that information will be shared sometime in around the week of June 18. So you'll receive an email, it's going to go to both maintainers and marketing committee that email this time around we did hear that feedback that a lot of projects have marketing support. And that information will also be found on the project benefits page that is on the website when it's announced so when you receive that email you'll also see the project benefits page on the cube con cloud native con website with the information about the maintainer track as well as project updates for the keynote. So we have all the information in one space. And we will be announcing other opportunities so those project meetings which are project, like work session working sessions, and kiosk and PR support all those, all that additional information will be shared in early June, or in early July. So, we're kind of rolling it out into two steps but we did hear that you want succinct information in one space so we're pulling all that information together and releasing it as we have. So at this time, Amanda I know you wanted to talk a little bit about project opportunities and some feedback, we would love to hear what, what you have. So I can do it here slack either way I know other people also said that they had feedback. I think from from the project side thanks for summarizing some of our feedback so far just succinct information. You know, for example, when we go to these websites now project pavilion isn't isn't included on anything. So it says solutions, our solutions showcase maybe I don't have to have it up right now. But it doesn't mention the project pavilion so then what happens is that when you're supporting a lot of projects, you know questions just start flooding, if you know has this been cut is this no longer here you know what what do we need to do from the project standpoint. So just making sure it's clear out of the gate what that footprints going to be when we put up the initial website would be extremely helpful. And thank you for succinctly putting that together. You know all of the deadlines because that will help tremendously. We did have a little bit of issues with shipping stuff into the project pavilion, even though we have the kiosk number and things like that it ended up over at our booth. Which we were able to sort but it would be nice. Just if we could get the shipping down so if there's a kiosk number that you know it does go to the kiosk or if there's other ways in which we should be titling packages so that they get to the kiosk that would be super helpful. And at the metal level I would say that people are reporting that there is a very large trend in the uptick for people going into the project pavilion, I think this is as probably as cloud native goes more mainstream that we're going to see more and more people over in the project pavilion so that was that was really cool to see. And the storage when they just had half day there was no storage so that gets a little bit complicated. Again this comes down to staffing and people wanting to be a part of cube conning learning and teaching during the conference but also having that that project space it would be nice to have storage, even for those half days. Thank you. That is great feedback and that something will take a look into what we're able to provide. As you know, this event has some some space constructions to it so we'll take a look to see if we're able to accommodate the storage but we can work directly with our shipping provider to help alleviate the problems that you saw with the this is not going to the correct booth. And I want to take a moment to allow anyone else on the call to talk about any other project, you know, engagement updates or, or any other feedback that they have regarding EU or even forward looking into North America. But there's no additional feedback, you know, you can feel free to add it to the slack channel. You can also reach out to events at CNCF.io with additional feedback and they can for that on to the appropriate people. Additionally, I wanted to take a minute for us to talk about the MC networking event so we did have a networking event at cube con EU. We did notice that we didn't have quite the turnout that we expected so we wanted to take this time to provide a poll to kind of figure out what it is that you would like to do for North America. So we can start planning an event for us to get together. I don't know whether this is the right moment to ask this question so you can feel free to tell me to pick it up later. But one of the things we were just thinking about that as a team. I was just pinging the team as we were talking about registration. And one of the issues we had was co-located event tickets sold out super early. But one of the limiting factors there is that we quite often get tickets with our speaker passes right so we normally have four or five speakers. And those decisions don't happen until quite a long way down the line so one of the team asked the question, if we are going to register early to avoid the rush. Do we get, do we get money back if our speaker if our speakers are selected and how does that work. Absolutely, that's a great question so you can register early we do encourage that if you are wanting to attend a pillow event that you should absolutely register as early as you can so you get a spot. If you are accepted as a speaker we can go ahead. And then you can go to registration at cncf.io and they would apply that code to your account and then refund you the money. That's amazing that's great news thank you very much. Great and it looks like we're kind of holding steady with this poll so it seems that everyone would like to have a happy hour after sessions on it on one of the days. I'll go ahead and look into that and get information out early. So we can have everyone attend for that. Perfect. And then I'll go ahead. I think. Libby if you want to go to the next slide. And then I'll go ahead and look at the certifications, just some updates on the growth of training for this year. I'll allow each of you to take some time to kind of cruise each of these stats. We've seen some amazing growth as well as as adding in the psyllium training. So we're excited to see the new roll out for things coming forward. Perfect. Yeah. And then I'll at this point conclude our call. Is there any additional questions at this time. I did see Thomas breath there is no virtual booth component or keep on North America. Thank you. All right, great. Thank you everyone for joining us today we really appreciate your feedback and enjoyed getting to give you updates I know it's been a little while since we've gotten together and talked. So we appreciate you, you joining us and being part of this call and we would like to take a minute I think Lori you want to just talk about topics for next call. So if we're going to do that via Slack, we'll just kind of go over that through Slack. Great. Then be aware or be on the lookout for an update on topics for the next call, as well as going to this recording and slides. We did share them via email and on the Slack channel so we'll be sure to share an update post this call as well. Thanks everyone.


Excuse me sir, you're right in my shop. Sir, can we, thank you. Mr President, what's your message today sir? Jim Coon, thank you. Are you friends with Mr Golochov? was the sum of the success? No. No. Yeah, but you said it now. Now it's now. Okay. Okay. Oh, come on. Okay. Okay. Okay. Excuse me, I think you're not... ...you don't do it. Okay. Okay. Thank you very much. Okay. Okay. This must have powered those slides. It didn't from the car. From the certain part of the other slide. Here we go. Okay. All of you calm. Okay. Everyone accept it. Okay. Okay. That was great.


Aloha, and welcome to another episode of the Savvy Chick Show on Think Tech, Hawaii. I'm your host, Chantel Seville. Welcome all. Thank you again for tuning in. I'm very excited to have our guest all the way from Melbourne in Australia. She's a personal brand and image expert, a red lipstick addict, and a keynote speaker who's doing and taking over the country by storm in Australia. Now today's topic is the power of authentic personal branding. If you don't know what that is, our wonderful, gorgeous, inspiring, and empowering guest, Collette Worden, is about to tell you how. Welcome Collette. Thank you so much for being on the show today. Thanks for having me. It's pretty neat. We've been wanting to have you on the show for ages, but with your recent tour and having you here, there, and everywhere, I mean, I know it's hard to get you in. So thank you so much for coming on. Now tell us, what's going on in Australia with this personal branding that we're hearing a lot about, especially when it comes to entrepreneurs and their businesses? Yeah. Personal branding is such a buzz term these days. It's so huge in America, massive in Europe. It's a movement where entrepreneurs are now stepping out from, you know, hiding behind a business name and stepping out as the face of their brand and putting themselves out there so they can make their difference. And then ideally having their market connect with them as people and their values. And it's such a powerful, powerful way of doing business authentically and powerfully, if you will. So do you think that then that attracts more customers that are more relevant for their business or how do you think that's sort of helping by them showing up and... Yeah. So if we think about America TV shows, for example, America is really well known for creating TV shows around a brand. In Australia, we create TV shows around a topic and then we slit the talent within that. Now if we think about it from a business perspective, if we think about Richard Branson, Richard Branson has developed such a strong personal brand that no matter what he does, we will buy from him if we are attracted to his values. So he started off the Virgin Airlines, music, finance. So the power of personal branding is that if we put ourselves out there and share ourselves authentically and our values consistently, then no matter what we're doing, our market will follow us and buy from us no matter what we do. That makes complete sense because basically you're building trust. Like if they understand who you are and you're just showing up authentically, then people are more likely to trust you and if they're more likely to trust you, then they're more likely to buy from you. But I guess if you can't see the face behind what you're buying, it makes it a little bit more not as personal perhaps? Absolutely. Absolutely. And it's a business owner themselves.  And is that like, is that for introverts and extroverts? Absolutely. I'm an introvert myself and I'm a highly anxious being. So I get all my energy from being by myself. So I structure my business around that that introverts and extroverts alike can be successful personal brands in business. Absolutely. Perfect. We're looking forward to hearing more about that. But before we start that, I just want a little snapshot of everything that you like you do, because it's not just the personal branding. There's much, you know, many other things with that. So what other services do you provide just in a little snapshot? We'll go into them further in the second segment, but just enough to give us an idea of what is, call it word in Australia, what's all about. So my team and I, what we do is we work with entrepreneurs and professionals who are great at what they do. We help them develop the confidence to put themselves out there authentically. So we do that through personal branding development, through image development and teaching how to present on camera and on stage. We shoot their headshot and website photography so that at every touch point of the brand, when it comes to a visual image perspective, it's all consistent. So do you find often people that create a brand are very similar to what that brand offers? Is that a tricky question, maybe? Not always.  So for a long time, the concept of personal branding was about creating a cookie cutter version of what a successful brand is. Our philosophy is that there is no cookie cutter version. The only successful version is you. And it's about enhancing that, packaging that and putting that out there confidently. Because it makes sense.  I mean, we have different values and different things, even though a lot might be similar, we're still not the same. So if I tried to follow everything that it took to be your brand, I wouldn't be myself. So that's quite interesting and powerful. Is this something that you've always been good at? Like have you always been good at people and style and picking that? I've always been obsessed with people. I know that my favorite hobby, even to this day, is sitting at a cafe with a tea now, so I don't drink coffee anymore, and just people stalking. I just watch and obsess with people. I look at the pieces of fabric that they wear. I look at how they move, how they talk, how they communicate. And that interest in obsession has always been there. And I'm really, truly grateful that I've been in industry where I get to work with people so closely. And is it from when you were young age, is that what you did as well? Like, what did you want to be when you grew up? Oh, man, I had no idea. I was lost up until I was 28, to be honest. I thought I wanted to do interior design, advertising, marketing, I wanted to be a TV presenter, I wanted to be a graphic designer, I wanted to take over the corporate world. I had absolutely no idea. But the neatest thing is you're doing all those right now. You're doing them all. So that confusion has actually led to your success. So, you know, I hear the term, I fell into it. I fell into what I do. But I truly believe for me it was universal guidance that everything that I did up until that day like deciding this is it for me, helped me get to where I am today. Because they say even I've read something about Steve Jobs and how he did a calligraphy course and that is what made, you know, Mac have its different fonts which is something interesting. Like you never know what you're doing and how that's gonna enhance what you do later in life. So it's pretty interesting. What did you study after school though? What did you actually think you were doing first when you finished high school? Marketing and international trade. And I had tended about six classes before I decided the university wasn't for me. I was more interested in reading by myself than actually attending a class. And then so what did you do from there? Ah, so from, okay, so I went to university, tried to study marketing and international trade, started applying for marketing jobs anyway and started getting them. I thought, I don't need a degree. Ego got ahead of me. And then I just kept jumping, dropped a job. I mean, I went into retail and I started off as an assistant and then worked my out to an area manager. And then I was like, oh, I'm bored of this. I'll move on. Then I started running, sorry, TV presenting. I went for a job at a promotional agency and she said to me, oh, you don't get this job but we need a presenter for a campaign that we're doing. Would you be interested?  And then I came back to this later going, okay, I don't have a job, I'm interested in what I have to do. So she sent me to a TV presenting course. Long story really short, the first course that I ever did to learn how to TV present is the course that I ended up teaching for seven years and how to teach people to present to camera. And then within that organization, they also ran image development classes. And I started running that and I fell in love. So did you accidentally fell into this? Cause you're like, oh, it's a job, I'll get paid. I'll do this presenting thing if you want me to as long as you give me some money for it. We'll see how we go. And then, so was that a long course that you had to do or the presenting the camera? Presenting the camera course was about seven weeks. And from there, I went on to channel 31 and then Foxtel and then channel 10. So it was a great, a great stint. And TV presenting will always be a vehicle. I just now know that when I enter the TV industry, again, it'll be doing this, talking about this, what I'm doing now, personal running image development. Which is, yeah, exactly. It's a vehicle and that's what you use it for. But it's so interesting to see, like that you said that you worked in retail.  So it's kind of neat how you just, you know, took it from the store and then the presenting and then, you know, watching people and, you know, molded it all up and created an empire from it. So that's pretty, pretty, pretty clever. Was it just an intuitive thing or did they just start matching? Yeah, enjoying things is a really good way of putting it. It just, I started doing what felt good. Started doing what I really, I don't know if I want to be doing what my soul knew I needed to be doing this. And for a long time I resisted it. That's how I've looked back and I guess summed it up as. And so when did you decide that you wanted to start a business? Or how did that exactly come about? So starting a business for me was, I was under the belief that I didn't have a skill set that anybody would employ. So I had no choice but to start a business. And I was- A true entrepreneur. I remember the first year of business, I was lying in my bed going, what the fuck, am I doing? I've got no clients. I've got no money. I've got rent for the next week. And I was just like, come on, I've got to make this work. And so I just committed to consistency. I remember the first time I put, my very first Facebook post up, really publicly saying what it is that I was doing. And I was so nervous. And I just said to myself, collect, just commit to consistency. The next day, get up and post about it again. And just commit to that. And that's how it just took off. That's really catchy commit to consistency. Because I think often I talk a lot about like the healthy lifestyle. And that's what it is. It's committing to consistency. Even if you don't do it all the time, it's just consistency will pay off in the end as long as you're consistent. So you started just consistently doing it. And how long ago was that? That was really four and a half years ago now. And then from then it just sort of kept evolving and becoming, I guess, what you're doing today. So what was the first thing you did? What was the business? How did it exactly sort of start? Yeah. It started off as personal styling. And my very first client was a pro bono client. She was, I met her at a shopping center at a cafe. And she said, I need clothes for an art exhibition. I've been walking around not finding anything. And I'm like, oh, hey, luckily I know how to do this. How about I take you around and we find you an outfit. And then we found her an outfit. I went to her art exhibition and I remember looking at her in front of her media wall going, wow, she looks incredible. She's owning it. And I fell in love with using pieces of fabric to really elevate your self-confidence. And we're friends to this date. And from there, she just referred to people. They referred more people and it grew. And now there's a team of us. So when you were going to start this business and you weren't very good at school and kind of left out on your marketing degree, do people say, you're crazy. This is not possible. What do you think you're doing? Like, how are you gonna start a business? You know, it's really interesting. I had the opposite. I had people around me that were saying, you can do this. You can do whatever you set your mind to. It was me that was doubting myself. So I had to learn how to deal with my inner demons to get myself to do it. That's awesome. So it's actually, and that's the neat thing. And that's why I love sharing different stories on the Savvy Chick Show is because, you know, often people it's like, what are you doing? You can't do this.  You can do this. Yeah, everyone, you need to surround yourself with people like that who believe in you because there's something that's really empowering about people who believe in you more than you believe in yourself because we all know believing yourself is not easy. So when you can have people around you that believe in you, it's pretty special experience. So they obviously saw something in you that you didn't quite see at the time. And are they still all around you? Absolutely, yeah. That's, and are you loving having a business? Oh, I'm loving it. I, the whole concept of being able to create whatever I set my mind to, and with a team that loves it and supports me just as much, it's just so exciting. It really is. Because I don't want to get into it quite yet because we'll have a break just shortly here, but I do definitely want to hear more about like each of the services you provide so we can understand how they're helping people and how this has become such a big impact in Australia and globally, because I know that you do do some work overseas as well. But just like a couple other things, can you share sometimes when you've had an obstacle and how you overcame it? Like if you were mentioning, you don't believe in yourself sometimes like, how did you teach yourself to overcome that? Or how do you perhaps consistently teach yourself these days to overcome that? Yeah, my biggest obstacle is my mind.  So it's powerful enough to do that. It's also powerful enough to create our own living dream. And so what I've, coming out of a really dark phase of my life, I knew that to be able to change everything that I was doing, I need to just first be conscious of the thoughts of creating my reality. So for me, what's super important is being really conscious of what I'm thinking and as a result of that, what I'm creating. So I know that I'm putting myself out there is nerve-wracking for me. I've had anxiety attacks around it, but I just know that my purpose is bigger than my fear and that's something that I consistently work on for myself and something that I help our clients do as well. The purpose is bigger than the fear. I like that. And we're just going to hold it on that note. Take you to a short break. We'll be back with you soon on The Savvy Chick Show with Colette Worden. Thanks for tuning in. Aloha, everyone. I hope you've been watching Think The Kauai. But I'm here to invite you to watch me on Viva Hawaii every Monday at 3 p.m. I'm waiting for you. Mahalo. Aloha, my name is Danelia, D-A-N-E-L-I-A. And I'm the other half of the duo, John Newman. We are the co-hosts of Keys to Success, which is live on Think Tech Live Streaming Network series weekly on Thursdays at 11 a.m. Aloha. Aloha. Aloha, I am Reg Baker and I am the host of Business in Hawaii with Reg Baker. We broadcast live every Thursday from 2 to 2.30 in the Think Tech studios in downtown Alululu. We highlight successful stories about businesses and individuals and learn their secrets to success. I hope you can join us on our next show on Thursday at 2 o'clock. Until then, aloha. Aloha and welcome back to The Savvy Chick Show on Think Tech Hawaii. We're back for the second segment of the show, with Colette Warden, who is a personal image and brand expert, as well as a keynote speaker and a red lipstick addict. Now, before we continue, what is this red lipstick addict all about? Where did it come from, Colette? Well, when I was going through my last period of I don't know what I'm doing, one of the roles that I fell into was the power marketing manager for Alana Hill. Remember the very first day that I walked into Ralph where she said, we wear red lipstick here? And so I was so resistant against putting red lipstick on, so I never wanted it for my life.  Yet as soon as I put it on and looked myself in the mirror, I went, oh, I actually really like this. And it became this ritual thing that I do every single day that became a getting into the zone, getting ready, and I felt really powerful. So I just committed to it. Oh, I like that. So getting into the zone and like, that's where you get your power from. Is that something that you teach people as well? Because that seems, I like that. Yeah, we teach style point of difference. So using pieces of fabric or your image as your biggest marketing tool, and finding one thing that you can commit to consistently that you become known for. So for me, a really strong part of my brand is the red lipstick and the fringe. For some clients, it's their glasses. For others, it's really interesting shoes. If we think of Nome, since I'm a red balloon, she's taken that to a whole other level and all she wears is red. And in an interview, she said that's her easiest way for her market to connect with her. Because they know it too. I've never seen you without red lipstick. Sometimes I wonder if you even wear it to sleep. And it's always perfect. Not to, it's not just red, it's just perfect. That you're very consistent on that and I've never seen you falter. So definitely keep it up. But can you share, as I said in the first segment, I wanna hear more about each of the services you provide because I think it's so unique the way you and your business provide and deliver them. And yeah, I'll leave it to you to sort of share. And of course, I'm gonna interrupt and ask some questions along the way. But can you start sharing the different services you provide and how they're transforming lives and businesses? Sure. So overall, I'll start with the overall concept. We use image development, personal branding, stage and presence training, stage and camera training and shoot head shot and photography, website photography. The overarching thing that we do is, we know we've done a great job and our clients say to us, I believe in myself again. My self-confidence has increased. I'm speaking with certainty and I'm walking with an elevated presence. I'm also saying yes to more opportunities. And by that, they mean yes. I'm saying yes to that interview. I'm saying yes to getting my photo taken. Yes to stepping up on stage. Yes to that promotion. Yes to attracting a tribe of clients. And the best thing about it is they're dressing, walking and talking like they deserve those opportunities. So for example, when a client comes to us and says, you know what? I'm looking at myself in the mirror and I know that I'm not the living version of the person that I'm really working hard to become. So they do the image development process and we sit down with them and we say, okay, tell us your story. Where have you been? Where are you at now and where are you going? And how can we create the visual representation of that person now that's running that empire? What do they look like? How do they walk? How do they talk? What are they wearing? So we create a personal brand brief. We get really clear on their strengths, personality traits and how it's really important for them to be perceived. We then jump into the wardrobe and we go, all right, what are the missing links? The weakest links in here. You know, when we say we want to lose weight, you know, we go into our pantry and we remove everything that would be our weakness. You know, the talagos, the chocolate goes, the wine, the teas. So that even when we're starving, we don't even have that to rely on anymore. So the wardrobe we look at, you know, it's a place where we create ourselves every single day. Everything in there needs to be earning its place. Can it be different though? Like, can it be, does it have to be like one consistent style? Or can there be like a variety of styles as long as the person feels confident in presenting themselves in that style? Absolutely. So a really great question. So it depends on the brand. So some brands, their brand is diversity. So they're all about diversity. So having eclectic and different looks is the consistent part of their brand. Really, there is no fashion dictator. We hate fashion. We think it's the quickest way to manufacture a brand. We're all about personal branding.  Then let's create a lot of looks that look inconsistent, but that's the consistent thread, if that makes sense. Perfect. Yeah. So we remove anything from the wardrobe. We remove everything from the wardrobe first. Do people like stop you and go, what are you doing? Don't get rid of that. I've had that for 20 years. Don't touch my sweater. You know, we do talk about that. By the time we get to that stage, the clients, they've already built up the trust and we've built the rapport and they are looking at their clothes going, oh, shit, I can't believe this is still in here. We talk about how the wardrobe, you know, there are parts of the wardrobe that has us holding on to the past. IE, you know, when I was 18, I looked great in this and I loved it. This is the outfit that my husband said I looked skinny in. You know, this is the outfit that I wore my very first date. So we're holding on to the past and then there's a part of it that's in fear of what might happen in the future. You know, one day I might need this pink tutu again. That's one.  And I will need that tutu when I have my little girl and we walk around the malls together. I'm just kidding. Well, that's actually something though. You'd be surprised what we do find in the wardrobe and that's the most fascinating part of the process. You know, there's also this, one day we're gonna lose 18 kilograms and fit into this again. But the thing is, we're not actually dressing for the present. There's 20% of the wardrobe that is the part that we rely on that, you know, that'll do. I've worn that before, that'll do. And we know that what we do in one area of our life, we do in every other. So if we're settling for that'll do, then in the wardrobe then we're settling for that'll do in so many other areas of our life too. So once we've created the blank canvas, we moved all the weakest links, only put back in the things that are representation of the brand now. We hit the stores, create the new visual and then we photograph all the outfits. So that, you know, our clients are busy. They have no, they're thriving professionals who do not wanna be wasting time on choosing what to wear each day or rushing out to the shops to find something. So they get a catalog of all their outfits. They flix it on their iPad. They choose it, they put it on and they go. And that's a big part of our process. So do you, like, so do you look at the client? You've obviously spent time with them or you or your team have been to their home, looked through their closet, heard their story, found out a bit more about them and then you choose what stores you're gonna take them to. So is that when your expertise comes in or do they suggest to a store that they liked? How does that work? Yeah, they just say, hey, this is the budget I'm willing to play with. We call it the investment I'm willing to play with. And then our responsibility is to fill all the gaps in their wardrobe so it supports their lifestyle and their mission really effectively. And we need to shop. We need to create a full wardrobe by full meaning, dual season, autumn, winter, spring, summer or only shopping twice a year. And if you're in Hawaii, it's just summer, summer, summer, summer, summer. So... Yeah, so our responsibility is to create the wardrobe and the looks that's gonna support their brand. And so people who wanna take it further from there. So basically anyone could do that, just even if it's a stay at home mom, essentially they could do that with you just to improve confidence. But I know that you focus a lot on entrepreneur. So entrepreneurs usually take it to the next step, I believe, which is like whether it be the website or the photo shoots and what do you do there? Yeah, so our market are entrepreneurs and professionals. The content that we deliver within the sessions, because we're not talking about fashion, we are talking about personal branding and business, doesn't really suit the stay at home moms, but there are so many other businesses in Australia that are perfect for that. So the entrepreneurs are on a really big journey. And so we've revamped the pieces of fabric, if you will. And now they're jumping up in front of audiences on stage or presenting it to camera to produce their online course material or do interviews like this. So we teach them how to be on brand on stage. And what I mean by that is we're not creating a cookie cutter version of what our presenter talks and walks like. It's about how can we get your authentic essence on brand confidently so that the market is really connecting with you genuinely and also on camera.  That was me over the first time. I forgot my name.  I don't know what my name is. It is a piece of metal that we can literally pick up and smash. So it's about how can we deliver these content authentically in a way that will connect with our market. So do you think that people automatically feel better or their posture is better when they're dressed in something that, would you ever see, I guess you probably would do the process first, but someone that you kind of put on camera and what they're wearing and who they're being and then put them on camera again once they've had their sort of personal brand developed. There must be just such a world of difference. Absolutely. I'm actually obsessed with the link between self-confidence and pieces of fabric that I employed called Data Australia. And we ran a survey and interviewed over 550 professional women across Australia to find out how the pieces of fabric are affecting the way that they communicate and how they walk and how their confidence levels. 94% of women said that when they like what they are wearing, their confidence increases. 74.5% said that when they like what they're wearing, the way that they walk is different. They walk with a lot more confidence. And 54.5% said that they communicate poorly when they don't like what they're wearing. So it's amazing how much of an impact these pieces of fabric have. That's incredible. And it must also be like everything right from your lot, like what you're wearing under your clothes to your shoes to everything. So it's not just the one thing. And I find that, I find that fascinating because I definitely know sometimes you go through wardrobe and you're just gonna pick a kind of thing and you feel a million times better when you pick no. I'll wear this again, even though I've worn it before, it makes me feel great. And I'll wear that again. So that's my own personal take on it. But do you have some like a really good piece of advice that those savvy chicks watching today could implement straight away on any of the levels of your business or what you do or just from a personal point of view?  So the quickest way to smash down and destroy self-confidence is when we look at how other people are doing it and doing it the way that we think it should be done rather than going, you know, who am I? Starting back at us. Who am I? What do I really want? Who do I really want to be working with? How do I really want to be working with them? And then, you know, playing on that, going all in on that. So it doesn't have to be fancy or look super professional. It's just really who you are. Is that? Yes, and that's actually what, you know, the process really isn't about building upon. It's really unraveling, removing the things that aren't us. It really is a removing process rather than a building process. That's, I mean, it's been fantastic advice and I love, you know, just sharing what you're doing because it's incredible and it can help so many entrepreneurs who are, you know, hiding behind a shadow of themselves as you often say, to really step out. But something that, as you know, is very important in my heart is the young women out there who are watching, even if the girls or the teenage girls out there who lack self-confidence. What's that piece of advice you can give those girls to help with their self-confidence? Again, something they can do today. Probably similar to what you just said, but if you have some different advice, that'd be great too. Absolutely. You know, I worked for teenagers for seven years at the Susan Johnson Australia course where we ran through image development. And I noticed that the girls that were coming there were under the pretense that it's not okay to feel nervous or scared before you do anything.  It's okay that you're feeling scared or nervous about putting yourself out there or doing what it is that you really wanna do. Just create a really strong support network around you and learn first and foremost, you know, the sorts that you really are thinking that are creating your reality. That's perfect. That is so beautiful. I need to put that in a little clip and reshare just that wonderful piece of wisdom. Thank you so much, Collette. You've been amazing today and always, you know, really look forward to continuing to see what you do in this empire you build, which I know is mainly in Australia, but no doubt going global and very soon. So those of you in Hawaii, feel free to connect with her because she is global. And yeah, thank you again for being on the show. For those of you who've been watching, make sure you check out Call That World and we put our website up throughout the show as well. And Aloha from us over here. Go.


Congratulations to the Grade 12 students graduating throughout British Columbia this year, all 63,000 of you. Every graduation is memorable, but your class, the Class of 2020, is truly unforgettable. Throughout your school career and especially in the last few months, you've learned valuable life lessons in resiliency and patience, and you've also learned that we're stronger when we work together. While you may not get a chance to walk across the stage to get your diploma this year, we will not let your graduation milestone pass without celebrating your incredible achievements.  I know your parents, families and friends join me in acknowledging your achievements. And a special thanks to those of you who've been volunteering and helping in your local communities as we all work together to stop the spread of COVID-19. I've been so inspired by the wonderful stories of students going above and beyond. In addition to completing your studies at home, some of you have found creative ways through sewing and using 3D printers to make things like face masks and personal protective equipment for our frontline healthcare workers. We all see your generous acts of kindness and we thank you for them. As you begin the next chapter of your life, I encourage all of you to be bold, courageous and kind, and follow your dreams and passions wherever they may lead you. On behalf of the Government of British Columbia, I wish you all the very best for your new and exciting journey ahead. Congratulations on your graduation class of 2020.


In sports news learner Messi scored a 50th free kick goal for Barcelona as he led his sides to a quick-fire comeback to win 3-2 at Valencia and keep the pressure on La Liga tight arrivals Atlético Madrid and Real Madrid with coach Ronald Koeman serving a touchline ban. Barca fell behind in the 58 minutes when Valencia defender Gabriel Polista headed home from a corner after keeper Strombud in his attempt to come for the ball. The Catalan who had blown the chance to go top of the league with a shock 2-1 defeated home by Granada on Thursday where Koeman was sent off reacted well to going behind and soon won a penalty thanks to a handball from Valencia's Tony Lato. Messi saw his sport kick saved by former teammate Jasper Kelesen but Valencia failed to clear the danger and the Argentine forward up followed up to score on the second rebound in the 57th minute.