So I'm going to go ahead and get started. My name is Jay Zashin. I'm a developer partner at a company down in Denver called Bit Theory. We're a little development shop that likes Gabe. A little development shop doing a lot of Rails work and a lot of mobile work. When I'm not doing Ruby and JavaScript, I spend a lot of time running. So this is me a couple weeks ago, but a half marathon in Vale. I'm normally not this blurry in real life or not that blurry in real life, but I have been drinking. So that's certainly possible. So let's jump into the matter at hand. So the thing that got me thinking about this talk or that sort of gave me the idea for this talk originally was this quote from Abelson and Sussman. And out of curiosity, how many folks in the audience have read or even heard of the sick people, the structure and interpretation of computer programs? Okay, awesome. So more people than I would have thought. For those of you who haven't read it, it's a great book. And I think as of a couple years ago, it's totally free and available online. It was the courseware for the MIT intro to computer science class for some number of years. I think it's like 30 or 40 years. So it's been around forever, but it has some really interesting introductions to programming concepts and all that, sort of from a beginner level. But anyway, one of the great quotes from that book is that programs must be written for people to read and only incidentally for machines to execute. Has a little bit of controversy and I'm not gonna go deeply into the philosophical stuff behind it, but suffice it to say that there's more than one path for optimization of a program, right? Runtime optimization is not the only optimization that you need to be worrying about. So it's the non-runtime stuff that I'm gonna be talking about today. So more generically, what I'm talking about is metacognition, which is exactly what it sounds like. It's learning more about how the process of cognition works. And I'm interested in it specifically from the lens of how can we hack cognition, right? How can we get a better idea of what it's like? How can we control it? How can we sort of get a better grasp of our own cognitive processes? So starting out with the disclaimer, I'm not a psychologist, although I did study psychology in school. I'm skipping some level of scientific rigor just because it's a short talk. So if that bothers you, then I'm sorry, but come up and talk to me after and we can talk more about studies and all that behind it. So first thing I wanna talk about is memory and specifically how memory operates. So there are three functions essentially of memory. There's encoding of sensory data, there's storage of that, and there's retrieval of that at some point in the future. And it turns out incidentally that we're much better in that retrieval component at recognition than arbitrary retrieval. If you're anything like me, if you think back to middle school and elementary school where you had some tests that were multiple choice and some tests that were free response and you always hated the free response ones because you could never sort of gain the system and figure out which one was probably it if you hadn't studied, all that sort of thing. Yeah, so it turns out that our brains are wired for that so it's not your fault. One specific kind of memory that's especially useful is working memory, also known as short term memory. It has a few different components, there are some different theories about how it operates, all of them sort of involve an executive component, a buffer of time, a buffer of senses and then sort of a visual spatial sketch pad where you can move things around in your mind's eye. That sort of thing. The more interesting stuff about it, generally speaking for pretty much everyone, the size of working memory is limited to seven plus or minus two items. It's a very finite size and it's actually very consistent across people which isn't something you'd necessarily expect. You can stretch this a little bit with some tricks. One great example is chunking. So what you do with phone numbers for example, a phone number you'd normally be remembering 10 digits which is sort of outside of this range if just barely. But the way that you remember a phone number, if I was to try and remember<PHONE_NUMBER>, something like that, when you're encoding that, you actually remember the area code and the prefix, not as three separate numbers for each but as a chunk. So instead of remembering 10 items for all of those, you're remembering the chunk 303, the chunk 555 and then probably those other four numbers 1212. So instead of storing 10 items or actually storing six items. So another interesting thing about working memory is that it's also very tied to your auditory system. Turns out that the way that your brain encodes memories is actually basically based on an audio track. So there's a very strict limit to this with regards to the amount of pronunciation. So for example, going back to that seven plus or minus two items thing, if I asked you, if I gave you seven countries to remember and they were countries like Chad, Mali, China, France, India, all sort of one or two syllable names, you probably wouldn't have too much trouble with it.  So you're actually gonna have a much harder time remembering those for that reason. Another couple of interesting things about working memory, so scanning it, if you're trying to figure out, if you have something in working memory, I give you a list of seven countries and I ask you, is this country in that list? It's a serial exhaustive process. Your brain isn't very efficient at that. So you algorithm nerds know exactly what that means. For those of you who aren't so big on algorithms, it means that you're gonna hit every single item in your working memory set even after you've already found the one that you're looking for, which is sort of a bummer. It's definitely an inefficient process. In addition, it takes 38 milliseconds to scan each one of those items just to sort of touch it and figure out if it's there, not even to do anything on it. Which doesn't sound like a lot, but if you consider the timescale that computers operate on versus where our brain operates, that's pretty incredible. Seven items working through at 38 milliseconds per item, that's a quarter of a second, more or less. That's a fair chunk of time. Quickly, just wanted to talk on long-term memory. So a long-term memory is super hierarchical. There are a couple different kinds of it. You have declarative and procedural memories, so what you know versus what you know how to do. Within declarative, it's divided further into experiences you've had, which is episodic memory. It's sort of your mind, VCR, and then semantic memory, which is facts. I know that dogs have fur, I know that two plus two is four, that sort of thing. So two things that interfere with memory are, or two things that can disable your memory are decay and interference. So decay is that sort of natural process of stuff falling out. I can't remember what I had for lunch two weeks ago, because that's not really something that matters.  Interference is sort of similar. It's designed to go after stuff that's proximate and relevant rather to what you're working on right now. Both of these can be detrimental to your long-term memory storage. One other quick thing about memory, the last thing before I move on to cognition, there are two interesting things about stories and pictures in particular. You've always heard the saying that a picture is worth a thousand words. Turns out a lot of the reason for that is that both pictures and stories engage our memories on multiple levels. So not only are you storing it, but you're also recording an experience or an emotional piece along with it in a form that encodes it in your memory in multiple ways. So it turns out that those experiences are a nice trick that we can use to pull things back more readily, and I'll talk about that a little bit later. So I'm gonna jump a little bit over to cognition and talk about that for a minute. People in the audience, how many folks have read Blink? Awesome, awesome. It's a great book for those of you who haven't. It's sort of pop psychology, but he's generally rooted in sort of the right field. So that's really fun. So what he talks about a lot is thin slicing, right? Which is a way of processing a ton of information around us. I couldn't resist putting this picture in here because it's just awesome. I started looking for drinking from a fire hose and this is like the best thing that came up. But that's an accurate representation of what our brains are doing on an everyday basis.   And if you're trying to process all this at a very high level, at a cognitive level, you're not gonna ever get anything done, right? If you're sitting there thinking through every decision that you're making, every tiny little piece, then it's constant decision paralysis. And if you think about it evolutionarily, it makes sense, right? If our ancestors were out there hunting wild buffalo and they get charged by one and they're sitting there thinking through the process, like should I dodge left or right? And by the time they actually make a cognitive decision on that, they're gonna get run over. So there's a strong evolutionary reason for that. And the way that we deal with that is by splitting that process. So there are actually two separate processes that we use to decide how to act in any circumstance on their attention and automation. So attention is the high level conscious thought process. That's what you're actually, when you're giving conscious thought to a decision, it's in the front of your brain. I think Susan's gonna talk about this a little bit more in the next talk, so I won't tread on her toes. That stuff that's happening at a very high level that you have control over, whereas automation is 1,000 other little processes that are happening behind the scenes that you really don't have the same level of knowledge or control over. So that's what I'm gonna talk more about. So within that you have two different kinds of processing that occur, two different levels of processing that occur, deep and shallow, and they can happen on a couple of different levels. They also enable multitasking. So it helps if you think of attention as a divisible resource. It's sort of infinitely divisible, right? You have any number of tasks that you're working on at any given time. Some of them are automatic, some of them are not. And all of them require some level of attention and based on what level of attention they require, they take up a different slice of that attention pie. So you can allocate that to a bunch of different places, but the overall expenditure, the overall size of the pie is the same regardless. Great illustration of this is called the cocktail party effect. So I'm sure we've all been in this situation, right? You're at a party with a whole bunch of people. There are 50 people there. There are 20 separate conversations going on. You're in the middle of your own conversation somewhere and all of a sudden someone says your name from across the room and just like out of the din, it's like clear as a bell, right? You hear your own name. You don't hear anything else in the conversation or you hadn't been hearing anything else in the conversation up until that point. You hear it there. It's called selective attenuation. It's a great example of exactly how that occurs. That's one of those background processes that's taking up a little piece of your attention at any given time. Another illustration of this is called the strub task. So take a look at this and then think to yourself how many characters are in each row. And I'm sure everyone sees the trick here, right? The last one, the row of threes actually has four items in it instead of three. And it's the sort of thing where it's not really gonna fool anyone, right?   You have to kick in a different level and engage more of your attention in order to actually make that processing work. So a couple other quick things sort of in that same vein, in terms of how we actually accomplish that quick processing. One major one is categorization or categories and schemata, which are essentially a way for our brain to organize what we know and what we've done into knowledge hierarchies, things that we can see moving forward and apply to future pieces. So it can go anywhere, sorry, remote's going crazy. They can be natural or learned so they can either be things that you're explicitly studying and trying to categorize, think flashcards or they can be things that your brain is sort of naturally putting together which tend to be much looser categories. It's more of a like a comparison than it has a. It's not a real strict system the way you would expect like a programming type system to be, but you still have a lot of those same pieces. And the difference in categories and schemata, categories are categorizing items, schemata are categorizing experiences. So it's more of a script for how you respond and act in a particular scenario or to a particular set of criteria. Another major one that we use is heuristics and this is really sort of the key piece. They affect us in both that fast and slow processing and there are a whole bunch of them that you're using constantly. They range from availability and recency so it's something recently in mind. Have I been thinking about this lately? Your brain thinks that, hey, if it's something that's sort of front of mind or it's a recent access then it's probably important and it's probably relevant to the situation. Familiarity is a similar one, representativeness sort of ties in with categorization a bit. But if you're, how representative is this item of the category it's in, how likely is it to display other behavior that is related to that category? Another one, anchoring and adjustment. Lots of times in situations where you're trying to come up with a numerical answer you'll sort of start out with a guessed anchor and then make adjustments off of that but then you're really reluctant to change the anchor. And the last one is framing which is the way that the question is framed or the way that the situation is framed, right? Is a positive or a negative answer expected? That sort of thing. So, moving on to the next thing. The last one that I wanna talk about here is pattern recognition and this could be a talking of itself because the brain is an amazing pattern recognition engine but this is sort of the last piece of how we're able to do SNAP judgments. Our brain is able to really easily form templates and break down objects into component parts recognizing the components and assembling them into a set of things that resemble something we already know. In particular, the junctions between parts are incredibly important and it's what our brains use to actually sort of figure out what's relevant and what's different about a set of objects back and forth. So, I just sort of threw a ton of like COGPsych 101 at you guys so apologies for that but hopefully that sort of sets the basis for it. So that's all really cool stuff, right?  Here's the thing. Going back to that Abelson and Sussman quote. For your readers, what you really wanna do to make efficient use of their time and sort of optimize their reading of your code, you wanna max out that automated processing, make it as easy as possible for them to engage their automated processing for code. The reason you wanna do that is this graph right here.  On the right, you have the opposite, right?  The more effort you can spend on the important stuff, you can actually dedicate those limited cognitive resources to dealing with high level issues, dealing with conceptual stuff, understanding bigger issues with code and not dealing with all the other little stuff that theoretically you shouldn't have to because you have the cognitive resources to be able to deal with those at a very low level. So a couple ideas of how to accomplish that. Big one, obviously, minimize surprises. The principle of these surprise, I think it's as rubious as something that we're very familiar with and it's a relatively straightforward thing and it gets a little bit self-explanatory, to be honest, but anytime you have a surprise, you know, it kicks you out of that automated mode and kicks you back into a higher level, more costly cognitive processing. Once again, time that you may not necessarily be needing to spend.  It's really easy to have complicated code in a method that easily exceeds that list of seven to not or five to nine items, rather, that you can actually store in your working memory. So think of things like nested loops or really long variable names or tons of superfluous local variables, right? Each one of those things are items in working memory that you have to keep track of. And anytime you sort of overflow that working memory, you're gonna run into issues because then when they pop out of memory and you can't remember them, then you have to go back up and scan the code again to figure out where they came from and it slows down the entire process. One other one, enable recognition over recall, right? Remember what I said earlier about recognition being a lot better than recall? That whole random access doesn't work well piece. The best example I could think of for this was method missing, right? Method missing, a lot of magic with that. Enable some really cool things in Ruby. The problem is that it eliminates a lot of the recognition stuff because you can't sort of find the method, right? If you're scanning code, you can't really see the method that's there. You're forced to go back in and recall it or dig into the code and figure out how it works. One other one, tell a story, right? Stories and pictures stick better. If you can figure out how to tell a picture with your code, please let me know because I couldn't quite figure out how to illustrate that one. Aside from like ASCII art in your files, which I don't think quite gets you there. But something like this, right, whoop. So you have a some complicated thing, right? In your method that accomplishes this complicated thing. Tell a story, right? Do something that engages the reader and gives them something to follow. Gives them something to engage with beyond just sort of a reading level. It sticks in their memory better and they're actually able to understand that process slightly better. One other quick one on the heuristics front, if and unless. If you use, if is not so much this, but if you ever use unless and then a negation operator right in front of it, I think, yeah. I can't remember what Jim's quote was yesterday, but God kills a unicorn or something like that. Yeah, it's in the same boat, right? Unless not. And the reason is both if and unless in a language like Ruby that has both of those available to you, it provides a strong framing heuristic on what you're expecting the outcome of this to be. If I'm saying if something, a block, I'm expecting the context, the frame of that block to be a positive context. Unless block, I'm expecting it to be a negative context. And if you do the reverse of that, then I have to engage a different part of my brain to understand exactly why you were reversing that and why I can't process that automatically. And so the last piece of this and sort of the point that all of this ladders up to is really about knowing your audience, right? And they always say this for speaking, for writing essays, for writing blog articles, all this stuff. I think it's sort of a good thing to know for life, but I think it's something that we don't really come across much in code, because we don't think about it, right? Code is written for the prevailing philosophy that code is written for the machine, not for a human reader. So it doesn't really matter as long as it's syntactically correct and it's free of bugs. But realistically, there are multiple audiences for your code, right? If you're writing code for yourself, or for katas, or for throw away one ladder, then it may be totally fine to be clever and ignore all of those things that I just said. That may be great. But if you're writing, if you're being paid to write code and you're writing code for someone else, chances are you're not in that situation, right? You're writing code for a reader, for an audience. You should really be thinking about that audience when you're in the code, when you're writing it. Think about who's actually going to be processing that. Is the computer more important, or is it the user at the end of the day who's gonna be maintaining and building on your code? So, one last thing to leave you with. Your brain is really good with shortcuts, so let it take them. Don't fight it. Thanks. That's all I got. Thank you.


There are a few motivational speakers in the world that are quite as famous as Tony Robbins, who rose to fame in the late 80s thanks to a series of infomercials that promoted his soon-to-be-popular seminars and self-help books. Today, Tony owns more than 30 companies in a variety of different industries. Millions of people continue to seek out his self-transformation techniques, including rock stars, movie moguls, CEOs, presidents, and members of at least two royal families, as well as such inspiring personalities as Nelson Mandela and Mother Teresa. With a nonstop schedule like that, whenever Tony is looking to be reduced, re-energized, and replenished, he knows exactly where to head. His main residence, a palatial mansion, situated in Monalpin, Florida. Tony has called this part of Florida home ever since 2013, when he first purchased a two-acre property with more than 16,000 square feet of space for an astounding $24.75 million, which at the time marked the second highest price tag ever paid for a home in the Palm Beach County area. For that obscene sum of money, Robbins secured himself a home that spans all the way from the Atlantic Ocean to the intercoastal waterway. But it wasn't exactly easy to find. Having never lived in Florida before, Robbins and his wife, Sage, since six weeks looking at 100 different properties across three different states, then they found a freshly built one. Boasting six bedrooms as well as nine bathrooms, the opulence of this mansion is matched only by 172 feet of private oceanfront it also comes with. Built like a traditional Georgian-style estate, the home is said to include a massive master bedroom on the first floor while the second floor houses median club rooms. But the one part of the house that Tony has shown off the most is the epic front foyer with marble floors, gigantic ceilings, a curvy staircase and enough room for one massive Christmas tree during the holidays. That being said, the most interesting addition to Tony's home is definitely the indoor slide that helps him get from his first floor to his basement playroom with its squash courts, a golf and racing simulator as well as its very own bowling alley as quickly as possible. As for the exterior, the home is said to have a resort-like feel thanks to its many palm trees and sand, not to mention a beachfront infinity-edge pool. There is also a pair of two car garages, a newly built seawall and a lakeside dock among his many amenities, including the ability to travel wherever he wants in a short amount of time. He told Palm Beach Illustrated, my wife has all the resources she wants. She could be shopping in 10 minutes or she could go to Boca in 15 minutes. It's nice to go have sprinkles ice cream or hop over to Nordstroms. It's a beautiful area. You've got everything you could imagine here. We really love it. For as much as he might have paid for this home 10 years ago, estimates suggest that it's worth far more today. And some experts believe Tony could ask for as much as $75 million if he were to put it up on the open market. Not that that appears to be happening anytime soon. After all, Tony's got choices and if he ever feels like leaving Florida, then he can head to his favorite destination on the planet, Fiji. In 1989, at the age of just 29 years old, Tony Robbins bought himself a 525-acre all-inclusive resort known as Namali on Vanu Livu, Fiji's second largest island for $12.15 million. Today, that same resort is worth more than $50 million and even Oprah once listed it as one of her favorite things back in 2012. Tony discovered Fiji years ago at the time he was sitting on one of its many beaches, watching the tide come in and looking at the stars when he suddenly realized just how truly special it was here compared to most other places in modern-day society. He told Architectural Digest, for me, quality of life changed when I went there. I shut off all the stimulus of CNN, the million phone calls. I went deeper. I was listening to the whispers of destiny. Ever since then, Tony has lived on the resort two months out of every year. But before I tell you about where Tony resides here, let's take a look at the resort itself a bit more first. Located about an hour's flight from Suva, the capital city on Viti Lavu and a short drive from that island's airport where locals have to shoo away cows before a plane can land, this former coconut plantation was built on limestone and lava outcroppings over the Kaurusi. Anyone visiting this intimate resort is sure to find it as alluring and mesmerizing as the meke dance used by the Fijians to welcome all the resort's guests. Tony enlisted the help of Robert Trown, an Aspen Colorado-based architect to design Namale with the assistance of an Indian construction company as well as numerous islanders. Situated amongst lush vegetation including giant ferns as well as mango, coconut and breadfruit trees, this resort has been built in what's known as Fijian boray style which features traditional batch dwellings you'll find all over the islands. The reef 200 yards out provides excellent snorkeling fishing and diving while the majority of the 16 borays offers 700 degree views of the sea. They are linked by a series of wood decks leading to pathways that wind their way through some truly romantic dining spots hidden amongst the rocks. All of those huts were constructed by hand utilizing a team of 40 craftsmen whose only power tools were drills to use in the volcanic rock. In the main boray, the resort's central lobby, timber beams are wrapped with patterned coconut fiber rope known locally as maji maji. Then the roof has been thatched with a folded flatly referred to as stoka. Taken as a whole, the entire resort creates a mesmerizing landscape and Trown once told AD, it seems to float above the cliff face. The banyan and guava trees help create the sense of total seclusion. Trown wanted to cultivate a Fijian feel but also wanted to avoid cliches. As such, he drew on the island's distinctive blend of cultures, mixing Fijian and Indonesian artifacts as well as Rattan furniture to decorate many of the rooms including the biulah. As such, he drew on the island's distinctive blend of cultures mixing Fijian and Indonesian artifacts as well as Rattan furniture to decorate many of the rooms including the biulah house, a grand villa that boasts two adjoining guest quarters, walls paneled in wood, a pool, as well as private access to the beach. Meanwhile, the resort's open-air dining spot features more of the traditional thatch roof construction as well as a large deck that overlooks the ocean and smaller decks for intimate dining down within the lava rock crevice. Once everything was perfect, Tony opened this resort in 2003. It's been one of the island's most in-demand destinations ever since. Tony Robbins is famous for being able to get people to walk across hot coals. And no, I don't mean that just metaphorically speaking. But whenever he holds seminars here on his island resort, things are a bit more relaxed, especially for him. That's because Namale is the one place that Tony likes to come to unwind. As Tony himself likes to put it, it's the retreat to which he escapes to be with his family while also finding the time to climb in the rainforest, relax, write, and create. Tony does all of that from his own private residence on the resort, known as Loma Longi. The natural environment on the island is bright and full of color, so the palette inside of Tony's home, specifically in his master bedroom, is neutral to highlight his views. The interiors here are an exotic extension of the jungle outside, and Tony's living room is set to open right onto the pool deck. There are also little details like antique prayer pages hanging above a series of bookcases in this room. Of course, with this being his own private fortress of solitude, Tony has refrained from sharing much about his own personal living quarters. But ever since first purchasing this property in the late 80s, he's expanded the resort's overall size to what it is today, with an additional 300 acres. And he's done it all by keeping to his own laws of success. He told AD, I wanted a place where people could experience serenity and freedom and be nurtured. I brought my friends here and thought I don't have to say squat. I can just sit here and watch them transform. According to Tony, anyone visiting this magical destination and experiencing its tropical breezes will find themselves in due time.  Alright everyone, that'll bring this house tour to a close. Thanks so much for watching and before you head off, consider answering the following question. If you could own and operate your own resort anywhere on the planet, where would it be? Let me know where your personal Fiji is located in the comments below. Otherwise, like, subscribe, and turn on your notifications to make sure you never miss an episode. My name is Kara, don't go anywhere yet because coming up, I'm about to take you inside the homes of the late Jerry Springer. I'll see you all next time. Bye. Without a doubt, Jerry Springer was easily one of the most recognizable names in all of talk TV.  Jerry might not have bribed his audiences by showering them in gifts like free books and new cars, but that didn't stop his series from briefly beating out even the Oprah Winfrey show in the late 90s as TV's most popular daytime show. The Jerry Springer show started life as a political commentary program back in 1991, but it would soon shift its focus to tabloid news in the mid 90s to turn itself into a ratings juggernaut. Over the next 27 years, Jerry would become the king of shock TV, and whenever he needed to escape the madness of enraged ex-lovers, flying chairs, or other dangerous projectiles, Jerry made his way back home to his residence in Sarasota on Florida's Bird Key Island. For those who never heard of it before, Bird Key is a man-made island that was created back in the 1950s by founding father Arthur Vining Davis. Arthur was the CEO of Alcoa, the world's eighth largest producer of aluminum. Jerry's home on the island is located in the west, boasting a reported four bedrooms, five bathrooms, as well as just over 6,000 square feet of space. He purchased this very salmon-colored home back in 1997 for just $375,000, and since then, it's increased in value to an estimated worth of $4.6 million. Unfortunately, Jerry has maintained a wall of strict privacy when it comes to his home life and he's never shared any images of the inside. Instead, all we really know for sure are the amenities included around the property, like it's full dock with a private boat. Even with all that water surrounding Jerry's home, he maintained a large swimming pool in the premises that took up the majority of the backyard. Meanwhile, there's also a gigantic deck that provides ample space to spread out under the Florida Sun or to enjoy those wonderful views of the water. And while we might not know all that much about Jerry's home here in Sarasota, we know quite a bit more about his love for the city. Jerry Springer decided to move his home base from Cincinnati, Ohio to Sarasota, 1997. Interestingly enough, Jerry almost didn't move to Sarasota at all. During a 2012 interview with the Observer, he revealed that Sarasota was actually his third choice of ideal living spots. But after determining that California would be too far of a commute and that South Carolina was simply too cold, Springer decided to set down routes in Florida. From that point on, he immediately fell in love with the state's sparkling shorelines. In fact, it was Jerry's ex-wife, Mickey Veltin, that discovered Sarasota in the first place. At the time, he and Mickey had been looking to live on the water so Mickey traveled to Florida and spent a day or two just driving around. When she arrived in Sarasota, she was captured by its beauty and picked out a series of 10 different houses. Shortly after, Jerry flew down to check them all out. The 10 and final house would turn out to be the one they both loved it so much, they decided it would become their primary residence. Soon after, the people of Sarasota began to take notice of their famous new neighbor. Always maintain Jerry's privacy with the necessary level of respect. Sometimes when he and Mickey were enjoying a meal at St. Armand's Circle shopping district, there might be a tourist or two who wanted to take a picture. But for the most part, Jerry could be home in Sarasota and not have to worry about being bothered. Now you might be wondering, considering every episode of his series around this time was shot in the state of Connecticut, how did his home in Sarasota become his primary address? Well, it definitely helps that Jerry owned his own private plane that he used each Sunday to commute to Connecticut. He then spent two days shooting an entire week's worth of episodes only to hop on his plane and fly back. For the rest of the week, Jerry would enjoy his time off by walking around Lido Beach while eating out at a ton of local restaurants, such as Cafe Amici or State Street. But as specialist Jerry's relationship was with Sarasota, wouldn't be where he spent his final few days on Earth. Those moments were reserved for Chicago, Illinois. During the second season of the Jerry Springer show in 1992, the series moved from Cincinnati to Chicago. Jerry continued to live in Cincinnati, but would commute to Chicago daily to film the series. When the show first arrived in Cheatown, it was still a political series conducting series discussions with various panels. But that would soon change in a way that many citizens of Chicago didn't appreciate. Way down by low ratings, the Jerry Springer show underwent a metamorphosis during this period, turning the series into a never-ending parade of individuals who belonged to hate groups, had strange fetishes, were being cheated on by their partners, or were simply brawling uncontrollably with family members. It was more like theater than it was a talk show. And it was also wildly successful, featuring such weird episode titles like I'm pregnant by a transsexual, I slept with your husband and son, livid lesbians, and my grandpa is a pimp. Once the series has involved into this new structure, mainstream Chicago figures became mortified that Springer was making a reputation for himself in their city. When Springer showed up on the cover of Rolling Stone, local reverend Michael Flager launched a protest against his show. Then in 1997, channel five anchors Carol Marin and Ron Majors resigned over concerned about the direction of the news operation after Springer was hired to provide commentaries for the 10pm time slots. Springer delivered two commentaries and then quit. Two years later, the Chicago City Council called Jerry for hearings to determine if his show could be required to get an entertainment license. Eventually in 2009, the Jerry Springer show deserted Chicago to film and stamp for Connecticut. That's when Jerry began his decades-long commute from Florida to Connecticut each week. Somewhat surprisingly, Jerry announced his retirement from entertainment a few months ago in late 2022, stating at the time he wanted to try enjoying retirement while he was still held. He explained in a statement released to the media at the time, I'm 78 and have been in front of the camera now for 40 years, plus 10 years in politics. I'm winding down. In particular, Jerry was looking forward to spending time with his 13-year-old grandson who lives in Chicago with Springer's daughter Katie and her husband Richard. With his daughter still living in Illinois, Jerry actually owned a home of his own in the state, and while we know next to nothing about it, it would become the very spot where he spent his final few moments on this earth. Word came down on Thursday, April 27th that Jerry had passed away in the comfort of his Chicago home. Family spokesperson Ajean Galvin would release a statement after his death reading in parts. Jerry's ability to connect with people was at the heart of his success in everything he tried, whether that was politics, broadcasting, or just joking with people on the street who wanted a photo or a word. He's irreplaceable and his loss hurts immensely, but memories of his intellect, heart, and humor will live on. So while Sarasota might have been where Jerry's heart was, Chicago will be where his body remains, at least for the time being. It's unclear where he'll be buried, but it will no doubt be somewhere that came to mean a lot to him over the course of his life. For now, that'll bring this latest house tour to a close. Thanks so much for watching, and before you leave, consider answering the following question. Would you be willing to commute by flying to a different state each week for work? Let me know if you would have kept that up for decades like Jerry did in the comments below. Otherwise, like, subscribe, and turn on your notifications to make sure you never miss an episode. My name's Kara. Thanks again for watching, and I'd like to send my best wishes out to Jerry's family. We're all thinking about you right now.


Hey everyone, welcome back to Miami. Miami Beach specifically, not a bad location to have a conference, Lisa Martin here, with theCUBE live at IFS Unleashed. We're going to be having a great conversation next about servitization moments of service, Rolls Royce is here, as is the CRO of IFS for Aerospace and Defense, Scott Camerani. Nick Ward joins us as well, the VP of Digital Systems at Rolls Royce. Guys, excited to have you on the program and welcome back. Thank you very much, nice to be back. It's been three years since the last IFS show. I love how, Scott, I was talking with Darren Roots earlier today, and I said, didn't it used to be IFS World? And he said yes, and I said I love the name, I would love to unpack that with your chief marketing officer because there's a lot of power behind Unleashed. A lot of companies do such and such world or accelerate, but we're talking about unleashing the power of the technology to help customers deliver those moments of service, love it. So Scott, start us off here, talk about servitization. That's a relatively new term to me, so help me understand what it means because IFS is a pioneer in this sense. We are. So one of the things that IFS is always trying to do is to try to find a way to help our customers to realize a moment of service. And that moment of service is really when they've found the ability to delight their customers. And when we look at the way in which we're trying to drive those business outcomes for our customers, servitization seems to be at the core of it. So whether it's the ability for a company to use a product, a service, or an outcome, they're driving servitization in a way where they're shaping their business, they're orchestrating their customers and their people and their assets behind a value chain that helps them to provide a delightful experience for their customers. And with IFS being focused on lifecycle asset management, we no longer have customers that have to choose from best of sweet or best of breed. They can actually have both with IFS. And that's something we're really excited to provide to our customers and more excited for our customers to realize that value with their customers, their partners along the way. You mentioned customer delight and it's a term that we all use it, right? But there's so much power and capabilities and metrics behind that phrase customer delight which we'll unpack. Nick, bringing you into the conversation, talk to us a little bit about what your role is at Rolls Royce. My first thought when I saw you was, oh, the fancy cars, but we're talking about aerospace and defense. So give us a little bit of a history. Okay, so yes, we don't make cars. It's the first point. So we are power. We do power as a service. So we're most well known, I guess, for large aircraft, airliners.  Our market segment is what we call wide-bodied aircraft where you go on, there's two aisles. So the larger section of the market. And we provide power. So we provide the engines, but more importantly, we've been a service company for at least two decades. We have a service relationship we call Total Care. And the whole idea of Total Care is, yes, I have my engine, I have it on my aircraft, but I take care of it. I make sure it's available to fly when you need to fly it. And all of the things that have to come together to make that happen, it's a service company. Service company. Talk to me a little bit about, and I want to get Scott your perspective as well, but the relationship that Rolls Royce and IFS have, this is a little bit unique. Well, I can start, but I think Nick's going to be better served to tell us about that as our customer. Nick and I actually started this journey about four years ago. And what we did was is we were working closely with our prospective customer, Rolls Royce, identified what they were looking for as a desired business outcome. And then we found a way through the technology and the software that we provide to all of our enterprise customers globally to find a solution that actually helped to provide an outcome not only to Rolls Royce, but also to our collective downstream customers, commercial operators around the globe. So that's where we started the journey and we're continuing our discussions around other solutions, but that's how we started and it's been an incredible partnership. We're so happy and proud to have Nick as a customer and an advocate of all things IFS and I'll let him kind of continue from his point of view how he sees the partnership in the relationship. No, thank you, Scott. I think we've always, we've valued the kind of relationship that we have because I think IFS has always got Rolls Royce in terms of strategic direction. What have we tried to do? I said we're a service company. You know, we have to have a service relationship with our customers, our airlines. To have a service relationship, you have to be able to connect to your service customer. And IFS is a big part of how we connect for data. That's how do we understand what the airline is doing with the engines, but it's also how we return data back into the airline. So we've got a very close, integrated relation between us, our airlines through a bridge that IFS create through the maintenance product. So it works really well. I think I'd make one other point. One of the things that we've always focused on is quantifiable business value. The only way a partnership like this could possibly work is if we have a desired business outcome, but if we're providing value, so the value work that we did in conjunction with Rolls Royce and really identifying that helped to support the business case that allowed this partnership to really begin and flourish. So I'd be remiss if I didn't mention that business value element that's really core to everything we do and all the conversations that Nick and I have. Well, it's all about outcomes. It's all about outcomes. It is. It has to be about like, it's about moments of service. Right. That's why we're here. So perhaps a moment of service for Rolls Royce is every time you're a passenger, you're going through the terminal. You expect your aircraft to be there, ready, waiting for you to get on and depart on time. And our moment of service is every aircraft takes off on time every time. We live when we die by the quality of that statement. How well we live up to that statement. I think I checked this morning. There's something like 600 aircraft in the sky right now with Rolls Royce power, carrying passengers. All of those passengers have relied on that moment of service happening regularly, like clockwork every single time. You don't get any forgiveness for a delay. You get very little forgiveness for a cancellation. That has to happen. And there's so many things have to come together for that to happen. Those 600 aircraft, that's maybe 200,000 people right now in the sky. Wow. Those 200,000 people are trying to connect. They're trying to connect with friends. They're trying to connect with loved ones, family, colleagues, whatever the purpose is of that trip. It's really important to them. And we just have to make sure that that happens for us. We've had something like a million flights so far this year, 300 million people relying on that moment of service happening. So I really resonate with the language that Scott uses about the importance of that focal point on when does it all come together. It comes together when as a passenger I get on the plane and it goes and I get no issues. Right. Well, people don't tolerate fragmented experiences anymore. No, no. One of the things that was in short supply during the pandemic was patience and tolerance. Not sure how much of that's going to come back. But those integrated connected experiences as you described so eloquently, Nick, those are table stakes for the customers, but also the brands behind them because of customers are unhappy, the churn rates go way up. And you see that reflected in obviously the success of the business. So what you guys are doing together is seems to be quite powerful. Now, when you were on the cube with us three years ago in Boston at IFS back then, you first introduced the intelligent engine and the blue data thread. Let's talk about the intelligent engine. Just give our audience a refresher of what that actually entails. So perhaps if we just step one step back from that, just to understand how this fits in. So Rolls-Royce is a service organization. We talked about that. What that means is we take a lot of the risk and the uncertainty away from our online customers on the availability, the costs and maintenance effort associated with having a chat engine. These are incredibly complicated and complex and sophisticated pieces of equipment. The most expensive, most sophisticated pieces of an aircraft, managing that is difficult. And every airline does not want to have to focus on that. They want to focus on being able to get the passengers on the aircraft, fly it, look after the airframe. So our role in that is to take that risk away, is to manage those engines, look after their health, look after their life, make sure they're available to fly whenever they need to fly. So for us to understand that, we then have to have data. We have to understand the state of every engine, where it is, the health of the engine, the life of that engine, what do we need to do next to that engine? And we can't do that unless we have data. And that data flows into a digital platform, the Intelligent Engine, which is our cloud-based AI, big data, all of the IoT, all of the big buzzwords are there. So the data flows into that, that lets us run the models, it lets us understand. I can see something, maybe it's a small issue, but if I leave it alone, it'll become a bigger issue and maybe that will cause disruption further down the line. So we need to understand that, we need to preempt it. So preemptive, predictive maintenance is a big part of the Intelligent Engine. But it's more than just that. It's also, we can understand how that engine is being flown. We can understand, is it having a really intense flight? Is it having a more benign, gentle flight? That changes. After the flight, typically after the flight. But what that means is we can then understand, actually we can keep that engine on the wing longer than you might otherwise have to do. If you have no data, you have to be conservative. Safety rules everything. So data allows you to say, actually I'm being overly conservative in this space, I can get more flying miles, flying hours from my product by extending the interval between maintenance. And the Intelligent Engine has a large part to play in us justifying that we are able to do that. And then the final part that it does is, eventually the engine is going to have to come off from maintenance. These things fly five million miles between overhauls. Imagine you try to do that in your family car. It doesn't happen. It's incredibly sophisticated thing, can fly five million miles and then we take it off for a major overhaul. But there are thousands of these engines in the fleet. We have to understand which engine is going to come off, when, for what reason, and prepare our maintenance network to then receive the engine and deal with it and get it back to the customer. So the Intelligent Engine has a massive part to play in understanding the maintenance demand that the flying fleet is then creating. Wow, that's fascinating. And so you talked about that three years ago. What's next for that? I imagine there's only more evolution that's going to happen. It keeps growing. It keeps growing. It's driven by the data. The more data we have, the more that we can do with that. I think as well that one of the big places that we've gone is you can do as much predictive analytics as you like. There's a lot of people who talk about doing predictive analytics. But if you don't do the hard yards of turning predictive analytics into outcome, then what did you get? You got a bit of smart advice. So we take that maintenance demand. We then have to understand how that drives the orchestration and the management of all the parts, the people, the work scope definition, the allocating an engine into a maintenance slot exactly when it's going to go and what are we going to do to it? How do we control and manage our inventory to make sure that engine is going to go through? How do we then actually execute the work inside our overall shops? How do we get that engine back and integrate our logistics process? So the Intelligent Engine is if you like the shiny front end of a process, it's all the buzzwords, but actually the hard yards behind the scene is just as if not more important to get right. And again, this is why I really like the moment of service concept because without that, the moment of service doesn't happen. The engine's not there, the part wasn't there, the field service maintenance guy wasn't there to go fix it. And brands are affected. An aircraft on the ground, it's no revenue for anybody. No. It's a cost, it's a big sink of cost. It is, absolutely, and you're helping. Aircraft only earn, engines only earn when they fly. Yeah, yeah. Absolutely. Wow, what a fascinating, the Intelligent Engine. Scott, talk a little bit about, talking about power, we can't not talk about sustainability. Yes. I understand that IFS has a new inaugural awards program that Rolls-Royces was a recipient of, the Change for Good Sustainability Awards. Congratulations. Thank you very much. And too, Scott, talk to me a little bit about the Change for Good program, sustainability program. What types of organizations across the industries of expertise are you looking for and why does Rolls-Royces really highlight what a winner embodies? So, since Darren has joined IFS as the CEO, he's had a lot of intentional areas that we focused on and sustainability has been one that's at the top of the list. IFS has a U.S. Ambassador, Louis Pugh, who's our Chief Sustainability Officer, and he helps us to provide worldwide coverage of the efforts around sustainability. So it's not just about IFS's ability to become a more sustainable organization, but it's the solutions that IFS is putting together in the five verticals that we focus on that can help those organizations achieve a level of sustainability for their downstream customers, their partners, and for their enterprises themselves. So when we look at social ability for us to be more conscientious about leaving the world a better place or trying to do our best to leave the world not as bad as we came into it, sustainability is a real focus for us. And the way in which we can support an organization like Rolls-Royce, and Nick will obviously share those areas of focus from Rolls-Royce, it's a perfect fit. And congratulations again for the award. We're so excited to have shared that with you. We have some other customers that have achieved it across different categories, but it's an area of current and continuous focus for IFS. Nick, talk to us, take us out here as our last question is the focus on sustainability at Rolls-Royce. Talk to us a little bit about that and what some of the major efforts are that you've got underway? I think, you know, very similar as Scott talked there, the focus within Rolls-Royce as a strategic group level is really high. Aviation particularly, I mean, we're an engineering company, we're a power company, power inherently consumes natural resources, it tends to generate climate affecting outcomes. But at the same time, we are an innovative organization and if anybody who's going to help solve climate challenges, it's going to be organizations like Rolls-Royce who are able to bring different technologies into the market. So we have a responsibility to manage and optimize the behavior of our existing product suite. But we also have a vested interest in trying to move aviation on into the next phase. We talk about sustainable aviation. Aviation has to earn the right to exist. People have choices. We've come out of COVID, people are used to doing zoom and not flying. People are used to doing things where they don't necessarily get on an aircraft and do something. The aviation business always has to earn the right from the public to exist. And increasingly, people will make choices about how they fly, when they fly, how far they fly based on the sustainability footprint. So it's really important to us to help both our customers operate the aircraft in as sustainable and climate friendly way as we can. It's really important to find those balance points between the cost of an operation and it's the impact of an operation. If you go all over and say I am going to be net, well not even net too, but zero carbon, by almost inference that means I'm not going to operate. You have to operate to get to an outcome. But how do I do that? Why manage my cost? I manage the profitability of the organization doing it. So it has to be financially sustainable. It has to be sustainable for the people operating within it. It has to be sustainable for the planet, right? So we do that in lots of different ways in small places and in big places. So small things we do is we help the operator understand if you change your flight profile, you'll generate fewer emissions. You may avoid contrails. If you find a different way, maybe you create contrails. You'll lose less fuel while you're doing that. So it's cost effective for you. There was always a balance point there between the wear and tear on the engine versus the environmental impact and you find that optimum place. One of the first things we started doing with Scott is we have a way that we life our engine components. And one of the very simple outcomes of that is using that data, the blue data connection to the customer. If we can see, effectively see inside the engine about how well it's wearing and we can extend those maintenance intervals as we talked about, what that eventually does is it reduces the need to take the engine off, ship it around the world, probably on a great big 747 or maybe a year or two ago on an Ansonov, four big engines flying a long distance track, shipping our engine to an overhaul facility. We're avoiding something like 200 of those shop visit overhauls a year. So every year that's 200 flights there and back again, which don't happen. Collectively that's around about 15,000 automobile equivalent emissions, just don't happen. So simple things we can do just starts to have a cumulative effect. Right, simple things that you're doing that have a huge impact. We could talk for so much longer on standability, I'm sure we're out of time, but I can see why Rolls Royce was the winner of this inaugural award. Congratulations again. Well deserved. Well deserved. Like you said, well deserved. So interesting to hear about the intelligent engine. So you're going to have to come back, hopefully we'll be here next year and we can hear more of the evolution because I have a feeling there's never a dull moment in what you're doing. There's never a dull moment, there's never an endpoint. No. We'll keep going. Scott Nick, thank you so much for joining me on the program today. It's been great to have you talk through what's going on at IFX and the partnership with Rolls Royce. We appreciate you. Nick, thank you for your continued support in the partnership. Thank you Scott. We appreciate it. Likewise. Kudos all around. All right, for my guests, I'm Lisa Martin. You're watching theCUBE live from Miami. We're at IFX Unleashed. We'll be back shortly after a break with our next guest. So stick around.


Alright what's going on ladies and gentlemen my name is Tommy and I am joined you today with my man Sean. The rampage just went down and it was crazy but an important part of that whole thing was building a rotor park and this was the man behind it. A lot of freestyle people out there are always looking for a place to fly. I know I'm one of those guys I have to like drive 20-30 minutes just to find anywhere decent but you actually went out and built something that was just completely epic. So first question is like to you what is a rotor park to you? Being an X extreme sport junkie myself I grew up on a BMX bike hanging out with my skateboarding friends. One very serious component was half pipes, quarter pipes, spines, skate parks. This is the second coming of a lifestyle sport. We need to have a concept where we take a skate park and we make it for drones. What we need to do is we need to take that idea and apply it to freestyle FPV. So I watched videos I thought of things that I wanted to fly and then I just took my construction background put them all together and started building these obstacles in my mind. Like what goes through your mind when you're thinking of an obstacle for somebody that's flying? Flying FPV it's almost like you can you can almost turn anything into an obstacle. So what do you do that takes that to the next level? What I do is I think about proximity and I think about tricks although we don't necessarily have a legitimate trick book with actual trick names and things like that. We still have tricks that the community uses. Power loops, things like that. You take those ideas and you build the obstacle according to the trip. Okay I want something that I can power loop through something I can blind power loop through. So I need a couple of gaps here then you think about okay I want something I can dive through. So now we're building vertical elements so the concepts just come together and then we feed off of the videos in the freestyle community and we say okay that's a kick-ass thing that is flying around. How can we build something that's like that but isn't that so that basically anybody can have it? Something that I talk a lot about is the fact that we have country FPV and urban FPV. There's a lot of urban FPV pilots a lot of us country guys we don't have those things so we have to build it ourselves. At a certain point you know one thing you're always going after is like all right let me nail this trick let me nail this gap and then once you start getting comfortable with that then it's starting to string certain tricks together and kind of find that line or even a flow if you will. Absolutely that's rotor park design which is exactly what people think about when they do skate park design. There are several very important companies around the world that focus just on building skate parks building skateboard snowboard parks and the biggest success of those parks is how they are put together. You have to understand what a line is you have to understand you have to think the way a pilot thinks and that's what gives us the advantage because we are pilots we know how we fly we know how we want to string things together and again that is the concept of a rotor park it's not just scattered objects and obstacles throughout a field it's a cohesive concept where everything comes together if you look at a skate park it's planned out according to the runs. The placement of the obstacles is very important and those were the things that I was thinking about as the volunteers were building all the obstacles okay if I was gonna fly these items what sort of run would I want to do what sort of lines would I want. Obstacle placement is very crucial and very important because you want to make sure that it gives you a fluid run and with the obstacles that I designed you have the ability to bring them down move them to another location set them back up so you can be fluid if the line doesn't work take it down put it somewhere else and keep moving the obstacles around until you find that perfect mesh. Right so it's almost kind of like it's modular. Oh absolutely I wanted everything to be modular I also wanted to hit an economical price point. I've always been poor man FPV. You've got to be able to build on a budget so each one of the obstacles that I designed I came at it with the concept that it can be built each obstacle for under $200 with very minimal tools so literally anybody who has a drill has a circular saw they can hop out in the field they can go to their local home depot they can go their local lows they can get a handful of plywood they can get a handful of two by fours some nuts bolts washers screws and take literally an hour and build one of these obstacles each one of those obstacles out there were built by an average of three guys each obstacle took about an hour to build. I've been wanting to ask this I want you to describe each one and I want you to name it because you know we got a name starting things now you know I mean like when something becomes a staple it becomes a name for instance like a Sharpoot tree right the Sharpoot tree. Right so now I want to hear what Sean and College Jerry creations. Okay the first obstacle that I designed was the tee paint that was the three-legged tripod with the dot gates on it. Okay yes that one I actually had a chance to test build at my house last week before the rampage so I had a hell of a lot of stress on me but I wanted to make sure that it knocked it out of the park we realized there was a couple of things that we needed to change on it so fortunately we were able to change that when we built it here and it worked absolutely perfect. Number two was the scaffolding ladder this was an idea that I saw on the job site where the guys were doing some siding and they built these scaffolding ladders out of 2x4s and 2x6s to support their scaffold walk boards. Well I said hell let's make it a little bit bigger and I went ahead and put 3x5 panels on it so you had places to go through gaps to hit and you could dive through the top of it as well. That was like for me yes for me that was like oh that's that's gonna be a good one right there. Number three let's look at the billboard everybody that's shooting videos you see them doing bounces and bumps off of billboards I said okay let's find an easy way to build the billboard 16 feet tall about 20 feet wide we had a blank canvas so I said well hell let's go ahead and just cut riot in it so as the guys were building it I had them go ahead stencil out riot cut the openings in it so now you have a billboard that you can do bumps off of stalls off of as well as shoot through those gaps do more power loops. Next item the Plinko dive I wanted people to have a dive gate that had some some height to it so 28 feet tall 4x4 a series of squares coming down so that you could dive through that pop out you can do pop-ups through it just go crazy with it. The number of lines and convenes that you can do is almost infinite. I got one more question for you. Alright so you earlier we touched upon you know the analogy or even the example of parallel skateboards and it took years and years before skate parks emerged where do you think that is gonna happen and how prevalent do you think it will be? As history goes on things move faster and faster we look at skateboarding skateboarding has been considered when it first came about it was a fad but now it's a fad that's lasted for over 40 years it has permanence we are still an infant when it comes to being a lifestyle sport. We've only been around for about five years so we still have a lot of growing to do. If we keep moving on the trajectory that we're moving now in the next three to five years I expect to see more rotor parks that's when local municipalities will get on board and have an understanding. I've already talked with several local areas that are very open and very receptive. That's awesome. What made skateboarding really successful not only was the X Games but was the fact that local municipalities invested in skate parks and put skate parks up with taxpayer money. That's the future that I see for us in five to ten years where we see people building rotor parks specifically local communities investing in rotor parks for people to fly to do this and that's the future that I see for us but again we need to be patient understand that this is gonna take time and we just need to keep pushing and pushing and pushing. That's super awesome in here so obviously we've got you know these governing bodies that are sprinkling down a little bit of regulation and I think it's got a couple of people in the hobby a little concerned but I'm gonna say that whenever there's something positive and this is something I've heard capers say all the times when there's something positive that's something that you cannot just push back and with that we've started a FPV coalition so if anybody out there who is passionate about the hobby wants to help protect the hobby or understand the laws a little bit better FPV freedom coalition thank you very much. Alright but that is it Sean I want to thank you so much for helping us throw down this super epic event see you on the next one. Fly for one, fly for all. Alright guys thanks for coming by and checking out today's video I just want to let you guys know that we're coming to Hasperia, California and ex-hover headquarters to host a quad camp coming up December 1st and 2nd. You can get your tickets right now at quadcamp.com slash tickets we're gonna be there with oh my god Ladrub, Cricket FPV, Crittwell FPV, Joshua Bardwell the FPV know it all and Jaboi Vortex. Make sure to get your tickets today you can get those at quadcamp.com slash tickets link in the description below go ahead and click that link and sign up and we're gonna see you guys there we're gonna get some ripping on we're gonna help you with your builds it's gonna be a blast.


Good afternoon every morning. Welcome. This is Melissa Arrow stocks Washington here reviewing Google This was actually an option trade that I called and the reason is because it was very expensive sometimes better to to day trade or do overnight options for some very very expensive stocks Google Amazon stocks like this. They also have massive moves So I called the 1260 calls that expire tomorrow. So you could have gotten out of this today It's through the strike went well through the strike Or you could be holding it tomorrow You would have taken a chance doing that not knowing with Amazon But since Amazon is up tonight Google will continue rallying to Google is actually up tonight after hours and hit 1276 at four o'clock. So all of this was happy and simultaneously So if the people held this they took a chance that Amazon was going to go out Which it did wasn't that big of a chance. I guess but you never know So with this being up With the earnings tonight Google will continue higher But even to you could have gotten out of it is what I'm saying into the close today Because it rallied Almost ten dollars through the strike here into four o'clock if you didn't know what was gonna happen that was on But for the people that are in it, this could get to some crazy number tomorrow and expires tomorrow So you're always taking a chance if you hold it through the last day But Google is so expensive and Amazon too that sometimes is better just to play these out the actual week And that's it. I mean I could have called this out In fact, I think I did give an option for it to do it out next week But you would have paid up you would have paid more so you either do them short or you and you do them quick Or you do them out and you pay up But the the bugaboo about this one is that I called this trade on this day and it didn't go right It was but I really did like the gap and I thought it would hold and I was right I was right like I'm about so many things. I'm so great at reading price It's because I read gaps. Well, so Google ran up gapped up in the earnings It did fall on was right on that day, but I knew the gap would hold and it did so it held here Then it had the move higher here and then we lifted today. So this looks great So this is why you don't short something like this. You don't short it It was a good gap. They're rated good per my 26 point rating system is a long So, you know again, we're not day-treating this But you know as an option you could have bought this stock With the calls that I gave to buy the 1260s and I was very conservative as conservative and saying 1260 Because I wanted to make sure people got a good price and this did drop on the day So here it lifted then here it lifted. This is gonna fly tomorrow So great job great job everyone that did it if you held it You're gonna make out like a bandit and if you got out today you got out today And what I would have done is I would have added I would have actually added Well, you could have added you could have added today at some point or you could have added yesterday So either way you could have added to pull your price up more down To get it up higher than from the first day because it ran up and then fell you could have added here today Or you could have added yesterday either one once you saw it was gonna hold you could have taken more It's my point But if anyone's in it obviously expires tomorrow, you're gonna be out It'll it's it's well well through the strike and we'll continue higher So good luck everyone if you're interested in more information email me at Vanessa at the stockswush.com You can sign up for the options letter. It's 29 99 a year It's three grand or and you just get the trades get the trades for the whole year Or you can sign up for the class and you'll learn my method how I do the options trades. Good luck everyone


The horse with the speed of light, a cloud of dust and a hotty-hio silver. The Lone Ranger. General Mills, makers of Cheerios, the ready-to-eat oat cereal that gives you go-power, and Wheaties, the breakfast of champions, present by special recording, The Lone Ranger. And now here's the Lone Ranger. You'll hear it said that someone was born to the saddle.  But remember, like anyone else, he had to learn to ride. He probably took many spills doing it. He's good because he practiced, rode every time he had a chance. In anything, not just riding, the winners are the fellows who train. Champions are made, not born. I'll agree, Lone Ranger. But is there anything besides practice a person can do to help his training? Absolutely. Eat the right foods. I'd like to pass along something the old pioneers knew. Wheat is one of the best all-around foods you can find for staying power and energy. Today's champions agree with the pioneers about wheat, Lone Ranger. Champions choose Wheaties. There's a whole kernel of wheat in every Wheaties' flake. Champions are made, not born. Get on your way with Wheaties, breakfast of champions. With his faithful Indian companion, Tonto, the daring and resourceful mask rider of the plains led the fight for law and order in the early western United States. Nowhere in the pages of history can one find a greater champion of justice. Return with us now to those thrilling days of yesteryear. From out of the past come the thundering hoofbeats of the great horse, Silver. The Lone Ranger rides again. Come on, Silly. Let's go before I am Silly. The Lone Ranger sat beside the fire in his woodland camp, cleaning his ivory-handled guns, while he waited for Tonto to return from the nearby town of Ledgeville. It was about nine o'clock in the evening when the Indian arrived.  Easy, Silly. Well, Tonto, did you see our friend Sheriff Logan? He must have been. Sheriff Logan, dead. Dead? I'm sorry to hear that. Did the gunman finally out-shoot him? No. Him half-fever died last week. Who took his place? A new sheriff named Len Thomas. We see him in town. Did you tell him we've trailed two outlaws as far as the old abandoned mining area? Me not known, so may not speak. He most likely wouldn't take our word that Hank Dorman and Bart Sims are outlaws. We'll continue the trail at daybreak and try to capture those crooks without the help of the law. Meanwhile, Bob Grant, owner of the Ledgeville News, sat beside his sweetheart, Mary Logan, in the house where her father, the sheriff, had died. The girl showed Bob a silver bullet, as she said. Dad treasured this very highly, Bob. It was a gift from a mysterious friend. Is that all he had in his strongbox? Yes. I hope there'd be money enough to pay his bills. Mary, everyone in town would be glad to help you. Bob, I'm not except cherry. Proud just like your father. Jim earned a big reward when he caught and killed Wolf Larson. He should have accepted it. Dad earned a lot of rewards and turned them all down. He felt that he did only the job he was paid for in capturing crooks. Honey, if you would marry me, let me take the responsibility of paying the doctor and the funeral expenses and other bills. Bob, I promise to marry him. I'll keep my word, but not now. I'll not settle you with my father's debts. You have enough trouble keeping the paper going. But, Mary, honey, don't you understand? We'll talk about a wedding date after the debts are paid. But how can you pay them without help? I'll find work of some kind. And I'll try to sell some of things in the house. Dad's six gun and rifle should bring a fair price. Uh, where's the rifle your dad took away from Wolf Larson? There in the corner. I'll get it. I know a lot of men who'd like to own that shooting iron. Here it is. So this is the Thunder Rod. Thunder Rod? That's what Wolf Larson called it. He boasted of how fast he could fire it. It certainly works smooth. It might be a good idea to auction it off. Whatever you think, Dad. No, wait, wait. A better idea. I know how the Thunder Rod can really bring in some cash. We'll hold a shooting contest. Shooting contest? Yes. We'll offer the Thunder Rod as the prize to the man getting the highest score. And we'll charge a stiff price for everyone who wants to compete. Bob, that sounds like a great idea. A lot of men would pay a good price just for the chance to fire this weapon. I'll write up the contest in my paper and I'll get out handbills. We'll have men coming from miles away to see and shoot the Thunder Rod. In the morning, the Lone Ranger and Toto follow the tracks of Hank Dorman and Bart Sins into the region of Bleak Hills and worked out mines where they lost the trail on rocky ground. When darkness closed in, they camped for the night and continued their methodical manhunt at daybreak. The outlaws, whose trail of robbery and murder had led the Lone Ranger and Toto to the Ledgeville area, rode out of the mountains to the stage route where they prepared to strike again. As they waited in a clump of willows beside the trail some miles from town, Bart Sins said, Hank is in Ledgeville where a wolf lashed and wound up his career. Yeah, Bart. Somewhere in this vicinity. He was killed in a gunfight with a lawman. Wait, Hank. I hear the stage. I'm ready. Let's go.  Rain in it.  Hold it! Hold it! Hold it! Easy there. Don't reach for a gun. Now hold your fire. I don't aim to resist. Where's your Welsh Fargo box?  I'm not even armed. Of all the confounded luck. Cut the horses, please. Now listen, missus, don't need to cut the leather up. Don't tell us what to do. Is that a male sack at your feet? Not exactly. Throw it down. Yeah, all right. Here it comes. And the leather's cut. Start the horses. Now, please! The outlaws rode hard to their camp beside the siking walls of an old smelter in the abandoned mining region. Hank tossed the canvas sack to the ground and barred the rifted from end to end with a knife. Hey, this isn't mail. Newspapers. You sure there's no mail? There's nothing but the Ledgeville news. This is the poorest haul I ever made. That goes for me, too. Newspapers. Hey, Hank, here's an article on the first page. Now don't tell me about it. I never want to see a newspaper again as long as I live. But this is about Wolf Larsen's thunder ride. I don't care. I don't care. Huh? Let me see that. Right there, see? The thunder rods to be offered as the prize in a shooting contest. Bart, that rifle's worth $20,000. Ah, I need to figure. Wolf Larsen once held up a stagecoach single-handed. Stole the jewelry of a famous actress. He and I were pals. He told me he hid the jewels in a hollowed-out section in the stock of his rifle. Hank, I think we can steal that rifle. Why risk stealing it unless we have to? You went to the contest and win the rifle. You're the best shot I ever saw. That's a deal. Let's break camp right now. I'll tear out this article about the contest. We'll continue our lone ranger adventure in just a moment. Gee, man, Jimmy is eight years old. He is strong and he is bold. He can capture outlaws because he knows. He's got gold power from Cheerios. Yes. Cheerios, all right. The nourishing old cereal that's shaped like little letter O's. The ready-to-eat cereal with a wonderful toasted old flavor. What's more, every delicious spoonful of Cheerios and milk is real muscle-building food. That's right. Each spoonful contains vitamins, minerals, and proteins your body needs. And these good things in a Cheerios breakfast do good things for your body. Help you have healthy nerves, good red blood, strong bones, and muscles. Yes, Cheerios is made to give you real gold power. So try Cheerios, the famous old cereal that needs no cooking. And soon you'll hear people say... He's feeling... Now to continue. A few minutes later, the two crooks were on their way by a roundabout route to Ledgeville. Meanwhile, the lone ranger and Toto continued their search through the old mining region. They covered several miles going from one abandoned claim to another and stopping at each to explore tunnels, shafts, and tumbledown buildings. It was late afternoon when they grew rain beside the old smelter. But they found a ripped sack, a pile of newspapers, and the remains of a campfire. Oh, that's a good one. He's counting. Hank and Bark must have camped here, Toto. Here, torn sack, he must have... looked like them steel nails. Apparently, they got nothing but a shipment of newspapers. The Ledgeville news. And brown rocky here, like everywhere else. No hoof marks to tell of which way crooks go. But maybe we find other signs. Oh, look here. An article was torn from the front page of this paper. Here's the article and another copy of the paper. It's about a shooting contest. I mentioned Mary Logan. Toto. Toto, I hear horses. I mean, woods downhill. Come this way. We'll get out of sight in this old building until we see who's coming. Bring scout. Come, scout. Come, scout. Concealed with their horses inside the old smelter, below Ranger and Toto looked through wide cracks in a wall and watched three men ride out of the woods and approach the camp. Toto recognized the new sheriff. Subby. Him, Len Thomas. And William also wear badges. They must be deputies. Toto, this is a good chance to meet and talk to the new sheriff. I'm going out there. You stay here and cover me in case of trouble. Sheriff, did you stole a new paper to the canvas? Wait there. I hear someone. There he is.  Sheriff, I don't... Stop on the stage. I didn't rob the stage. Don't tell me that. We followed your tracks on the stage trail through that woods. If the ground this side of the woods were soft enough to show tracks, you'd see that I came from the opposite direction. You'd also see the tracks of the stage robbers going away from here. Your likely story. Disarm a non-masking, boys. You're not trying to work. Hey, what? My friend inside the building had you covered. I knew there were two of them. Well, if you want gunplay... No, my hand! Sheriff! You're not wounded. My friend's bullet hit your gun. Now, if you deputies want gunplay... Oh, no. Drop your guns. I dropped mine. Don't shoot. My hand dropped. Now, Sheriff, I'll tell you about the men who robbed the stage. They're outlaws and we... You're the outlaw, I won't. We could have left before you came here, but I want the state to tell you that... I'll listen to you when you're disarmed, non-masking behind bars. And there's no use talking to you now. Lay on the ground, face down, all of you. Well, I know all of you. We'll tie your hands and blindfold you so you'll not recognize my friend if you see him in town. Tuttle remained unseen, but covered the lawman. Meanwhile, the Lone Ranger tied their hands and fastened bandanas over their eyes. After leaving the lawman, the Lone Ranger and Tato rode several miles to their original camp in the woods near town.  As they grew rain and besmotted, Tato said... Hey, Kimosami. Yes? What do you think, new sheriff? He may be honest, Tato, but we certainly can't count on him for help. Well, Logan would have taken our word that Barton Hanker fugitive is from justice. He'd have arrested and held him. But for Sheriff Thomas, we'll have to have proof. We've got no proof, Kimosami. Yes, I know it. I'll send a letter to the federal marshal. If he knows where to find the crooks, he'll come and get them. No, we not find them yet. I'm sure they'll be in town for the shooting contest. Bart's a crack shot. He wouldn't miss a chance to win Wolf Larson's rifle. Me look for him in town? Yes. Find Barton Hank and keep an eye on them. I'll go to town after dark. You'll hear from me. You start now? Oh, wait. Wait until I write a letter to the marshal. I want you to mail it. In town, everyone was talking about the coming contest. Tato found Barton Hank in a cafe and moved close enough to their table to hear the low-voiced conversation. Don't worry, Bart. Even if you don't win the contest, we'll get that thunder-run rifle. We'll run a risk stealing it from the winner. I don't mind the risk when there's $20,000 to be had. The outlaws left the cafe a few minutes later. Tato followed as far as the swinging doors, where he was stopped by a tall man who wore a black hat and a dark suit. Just a minute, Tato. He was savvy. We not know you. This double of beard that grew while we were hunting the outlaws helped my disguise. You make it gray. I did the same with my hair. I'll step outside. After dark, I went to the Logan house. Mary still had the silver bullet, but it was very helpful when she learned I had given it to her father. She loaned me some of her father's clothes. And where's silver? In the shed behind the Logan house. My own clothes are there, too. He must have it. Be kind, Bart. Bank. Yes, I saw you sitting near them. And we hear them talk. Then say, thunder-rod worth $20,000. $20,000? Then want it plenty bad. Then steal it if Bart not win the contest. There must be something about that rifle that's not generally known. Why, you think it worth that much? I don't know. But if those men wanted badly enough to steal it, I... I thought, uh... I've been wondering how to hold those cooks in town until the marshal arrives. The problem would be solved if they were jail for stealing the thunder-rod. Then steal it if Bart not win. To win? You'll have to beat me. I'm going to enter the contest. On the morning of the contest, the Gay Crog gathered in an open field beyond the edge of town where the rifle range had been roped off. Sheriff Thomas headed the group of prominent townsmen who wore red ribbons to mark them as the judges. Bob Grant and Mary Logan sat at a table near the firing line accepting entrance fees and handing out numbered tickets. Until the sheriff, after looking at his watch, raised his gun and fired into the air. $5,000, folks. We sold 80 tickets at $10 each.  Oh, that's great, honey. It was mid-afternoon before each man had his turn. Then it was found that five men had perfect scores. With the target moved back, the five leaders fired a second string of bullets. This time only Bart Simms and the disguised Lone Ranger placed all of their shots inside the bullseye. Number 67 and 80 will have to fire... At an even greater distance, Bart missed the bullseye once. All five of the Lone Ranger shots were perfect. Number 80 is the winner! That stranger's the best marksman I ever saw. I didn't think there was a man alive who could beat you, Bart. Now look at him admiring that rocket. We'll get that shooting iron tonight, Bart. Let's go over there and find out whether the stranger's gonna sleep. Congratulations, mister. I never saw such marksmanship. Thank you, Sheriff. Anytime you want a job as a deputy, you just let me know. Thanks. I don't want a job. But I'd like to ask a favor. Something I can do for you? Yes, sir. I'd appreciate it if you'd take charge of this rifle until I'm ready to leave town. Well, I'm glad to. Yes, sir. I'd hate to leave it in my hotel room. It might be stolen. I'll keep it right by my side, mister. And I'll guarantee no one will steal it. Whenever you want it, just come and claim it. You know where I live. First house, next to the jail. You hear that, Bart? The sheriff's gonna have the thunder rod. We'll call on him tonight. That night, the sheriff slept with the famous rifle in his bedroom. The opening of the door awakened him. Who's in this room? Let me go! The sheriff was only half awake and no match for the two strong men. He was quickly bound and gagged. One of the intruders lighted a candle and the lawman lying helpless on the bed saw that both men wore bandanas across their faces. There's the thunder rod. You've got the screwdriver. Take off the shoulder plate. Now, but I want to know if the stuff's inside the stock. Honey, it's time to find out later. We've got to get going. Come on. They're not going anywhere. Man, shoot him! Hank and the masked men fired together. Hank's bullet hit the door frame. While the lone rangers struck the fleshy part of the outlaw's arm and get it in the same instant, Bart threw the unloaded rifle, then reached for his six gun as the masked man dodged. As the rifle hit the wall, Tonto fired from the doorway. His shot smashed Bart's gun as it cleared the holster. Good work, Tonto. We've got more gunplay. Hand over there and face the wall. Keep them covered, Tonto. I'll free the sheriff. Yes. There. That takes care of the gag. You wouldn't listen to me the last time we met, Sheriff.  Not when I were outside the house waiting for those crooks to steal the rifle. Well, then you must have known they planned to steal it. Yes. I wanted to prove to you that they were crooks. I wanted to hold them in jail until the Federal Marshal arrives. Federal Marshal? Yes, I'll tell you about him. I have a lot to tell you, Sheriff, so listen carefully. It was later the same night when the sheriff entered the office of the Ledgeville News, where Bob Grant, assisted by Mary Logan, was working on the next day's paper. The shares? Well, this is a surprise. It's about two crooks who tried to steal the thunder rod and a masked man who helped me catch him. Where are the crooks? In jail, but that's only the start of the story. There were jewels worth $20,000 hidden in the hollow stock of the rifle. Oh! Stolen jewels. I'll have the honor of returning to a famous actor. Great Scott, that is a story. What's more, those crooks are really bad. They rob the stage and they're wanted for a long list of other crimes. Sheriff, isn't that rifle in your hand, the thunder rod? Yes, Mary, I'm to give it to you to keep. Oh! As what the masked man wanted, he and the gent who won the contest are one and the same. Now, would you believe that? I'd believe it, Sheriff. I knew it all the time. You did? Yes, and I'll tell you something else about him. He's the Lone Ranger. Officer Fred Boy. Listen to the Lone Ranger brought to you by special recording Mondays through Fridays at this same...


As I stated in a previous comic book, Bracket Feud, the first wave of MCU films didn't impress me that much. Now that I think about it, I don't know if I actually said that, but I refuse to go back and look. Let's just roll with it. But here we are, phase two MCU, and things got a whole lot better. I'm not going to do the big ensemble pictures. I'm saving that for a future episode. So what we're getting today, we're getting Iron Man 3, Ant-Man, Captain America Winter Soldier, and one other film I can't think of right now. Author two on movie, let's not drag this any longer. That's exactly what I was thinking. Okay, I'm trying to wrap this up. Why can't you just leave me alone? Oh, I think you know why. As predicted, quite surprisingly actually, X-Men Origins Wolverine won the first phase of the comic book Bracket and is moving on. It was a cheap joke by my viewers. It's over now. It's not going to go any further on in the Bracket. If you do another episode after this, you're going to start a civil war between your fans and yourself. A war you can't possibly win.  We're well past that. I'm you from an even further future and it gets really bad. I'm not letting this drag on any longer. Let's start the intro here on Movie Feuds. Once again here, the cast is excellent. I'm not going to waste a whole lot of time talking about Iron Man and Thor because I've already spoken my mind about them in prior episodes. Once again, I don't know if I did, but I'm not going to go back and check. It's just awful sounding. I will say this. Captain America, the Winter Soldier really blew me away about that character. Making the Winter Soldier such a personal story for Steve Rogers showed just how interesting and badass Cap really is. Chris Evans was phenomenal this time around, really owning the role. And the side characters were oh, so juicy. I need to stop having Jay write these scripts. My blushing bride, Scar Joe, looks gorgeous with her straight hair and Robert Redford doesn't look like he's aged today. Ant-Man also rocks a pretty awesome cast featuring Paul Rudd as our main hero. Michael Douglas, Michael Pena and Eve Angeline Lilly. Iron Man 3 continues the trend from the first two movies bringing in powerhouse actors like Ben Kingsley and Guy Pierce. I know Kingsley's Mandarin rubbed a lot of dicks the wrong way, but I found him quite enjoyable. The main villain of Thor 2 just doesn't have presence and he's overshadowed by Loki at every turn. You can say the same thing for Ant-Man. Captain America definitely wins this round due to the badassness of Winter Soldier. While he doesn't show up often, you know he's always there lingering right around the corner, waiting for his chance to strike. He's the Bill Cosby of the MCU. And I don't think there's any arguing that Winter Soldier utilizes him best, especially Scar Joe with that long, beautiful hair flowing through the wind, running with her little guns and her items and her weapons. I'm gonna marry her someday. What really made these movies good this go-around is that there was such a personal story attached. Giving the characters defining characteristics like Tony's PTSD, Caps living in the present and making friends, Ant-Man trying to get his life back together and Thor evolving even more since we saw him in the first couple films.  Thor 2, while very run of the mill, still was a blast since we got to do more on Asgard this time around.  What I love about Cap 2 is the political edge. It raises questions about our nation's security while also being action packed. Ant-Man goes for a heist feel, which is also a nice change of pace.  Honestly, really short-sighted of me and I have barely any credibility on this channel, just a tiny minuscule amount. So every time I do one of these lame puns, my viewers go down in size. They shrink big time. Is that enough puns? I think that's enough. None of the effects are bad this time around. They all look really slick just like a blockbuster should post 2010. I also enjoyed seeing some practical effects in Winter Soldier. There's plenty of CGI, but there's also a good amount of car chases and fight scenes using the old fashioned methods. The fights look great with a brawl between Cap and the Winter Soldier being the big highlight of the flick.  He had to be resourceful and that's what ultimately proved there is more to this hero than just his suits. The Ant-Man shrinking effect looked really cool so I hope when Hollywood inevitably remakes Honey I Shrink the Kids with an all-female cast for cash grabbing purposes, they use the same team. Just a lot of creativity this time, blending humor, personality and sometimes intensity to each sequence. Composer Brian Tyler does the score for Iron Man 3 and Thor 2 and while they sound great in the movie and are grand and epic, they're not gonna be remembered like Back to the Future, Superman, Jaws, et cetera. It doesn't help that in each Captain America movie we get a completely new score.  We can't get a consistent theme here. Practical effects went out for me. It brings me further into the picture with those car chases, the chase sequences on foot, hand-to-hand combat, Scarlett Johansson, once again, that long, fiery, fierce red hair running down her mane. It's just gorgeous. Wait, mane is hair, so it can't be running down hair. Running down her back. Moving on. It was a positive feud, guys. I thought this was fun. Unlike the majority, I don't care so much about Iron Man 3 messing with its villain or Thor 2 being too generic. But I'm also not an avid comic book reader and by avid, I mean I don't read comics. So if you have a gripe with these for changing stuff, I get it, you know what?  If I had to pick one from this bunch, I would go with Winter Soldier. I feel that it's one of the best Marvel movies to date. But hey, it's your vote that counts. So let me know which Phase 2 movie you think is the best. And remember, this is more than just reviews. This is movie views. Nice going on a feud today, Adam. I'm with you all the way on this bracket thing. Keep pushing on, man. You're doing great. What version of me are you? I'm you from yesterday. I passed, Adam. Yeah. Pat him. You have a lot of nerve showing your face here, Pat him, as beautiful as it is.  Do I not own other clothes?  I don't understand.  No, no, no, none of this adds up at all. Let's just close this out with a hail Hydra and the knowledge that this is the last comic book feud. It's not, but I'll bite. Hail Hydra.