We're going to leave that one sitting there. Let's go. We're going to talk. We're going to have fun. We're going to talk. Hot and silent. Check it. Check it. Check it. This is a unique house. This is your boy, ECEO. And I'm here with the lovely, amazing official Miss Jamaica Wait. Well, go on, you know, Maudel. I want you to stop what you're doing right now at this moment and go ahead and hit that like button, that share button. Let all your friends know who Bostalk Podcast 101 is on all platforms. They can find us anywhere. Anywhere. But anyway, if you want to see our full length interviews, go check it out on YouTube, sign up for our membership, and you get exclusive content, okay? So thank me later. Man, hey man, listen man, do what she said, please. I've been doing what she's saying for 20 years, it works. You don't talk about it, man, listen. Hey man, I got a guy here today, y'all. Ever since I started my podcast, I always mess with him. I'ma call him and say, God gave you to me. Like you boss talk, man. J Crew, we cruising, man. Thank you for coming on the show, man. You know what it is, man. Y'all like, yeah, I ain't roll up in here with the hoodie and the jacket. I love when you put that out, man. I still should, Richard. It's gonna be winter again, I'm gonna trick him again. I'm gonna pull it out again. I'm gonna pull it out. I'll pull that thing out. What size closet do you have? Cause I know you be having a lot of clothes. I got that money. Okay, so I got more clothes than wifey. I bet. And shoes. Cause I hold on to things. Cause you know, like this shirt that I got, right? And this could be any shirt in the closet. I don't need it for three months. But one day something comes up where I got the perfect shirt for the perfect situation or perfect outfit or whatever. So it's like I hold on to like certain pieces of clothing. Not have given away a lot and I donate and all that or even flip it a little bit.  That's how I am. And to have more than wifey. Cause don't you see that quality of clothing has changed. Like back in the days when you have an item of clothing, if you try to find that same thing now, it's like the texture changed. Here's what I'll say, right?  I look for quality. Some of that stuff is very quality, right? You buy those expensive garments and they're good quality, they last. I get that. Sometimes for the, we pay name for stuff that's really just basic, right? Yeah, yeah. So instead of buying like Gucci or something like, you know, whatever or something like expensive because it is go to Ross or TJ Maxx and look for an actual brand that was like existing at one time or now it's not popular, but it's basic. There's no logo here, but the quality of the shirt is going to be better. Right. And you only pay $12. Right, exactly. It was a black shirt or something. Just, you know, whatever. Exactly. What people don't understand and since I've been in the clothing business for so long is that when you go to like a Burlington's Ross, Marshalls, TJ Maxx, they get even the brands that are still existing that is really good right now. Oh yeah, yeah, sometimes. They're mistitched. The reason why they get it because these brands have certain standards. And what I mean, it could be something simple as a mist stitch. No, no, no, listen, it's funny. So there's nothing wrong with it. I know that. Because I used to work real retail and clothes matter to me. Where? I used to work in this place called Gabriel Brothers. Okay. It's like a, What's it in? What city? It's like a TJ Maxx. This was in Pittsburgh. Oh yeah, you was like the main guy? Gabriel Brothers. No, I was like- You used to be folding the clothes and walking fast acting like you're doing something. I was, no. I didn't know how to stay busy but not really be busy. I always could fold clothes at all. Go ahead, I'm sorry. No, no, you're good. But I did work retail. So if they get like a whole rack, if they get this shirt and one shirt's off, they send the whole rack to the discount store. Exactly. You know, whatever. Like you walk in there sometimes you find gems. Like this is crazy.  Or last season stuff or two seasons ago. I get it. But it's still quality. But they're core items that really don't go out of style. Yeah. But it's quality for sure. Right. So try to find things. I always tell people just look for something that doesn't have something where people have to guess what it is. Cause when they gotta guess what it is, it could be anything.  It's literally you paid 60 bucks. Within the next month, we're gonna have you buy three fold shirts, a couple of hoodies, at least two shirts, a couple of hoodies. I gotta get them to you. I gotta do that so I can keep, you know, I gotta have my images popping in cause he's our model. I just don't want to pay him. But I need a little more. I don't want to pay him. I need a little more Jay Cruz in it then. Okay. Cause Boss Talk is real big. It's big. I love it. But Jay Cruz was like this. I mean, need one that's just make it bigger. Is that the new, is that the new, new? No, that's just one she did. I did this for myself. She left me big boy. I like that one. I like it too. That's a nice one. I'll be doing different shots. She did me one like that. Yeah, I did. But then. I like this one, but I like that one. We got another one now that goes like this. I'm changing it up. Trying to do different things. When I interviewed like Bumbi, it was the one I had the green one where she had the Boss right here. So you like it small. Like me. Okay. Okay. With the Jay Cruz brand. We got it. Yeah, let's have it. Have it. Like this. This is wonderful. I love it. Got it. Man, I just know that, you know, when you knew, the way you have been in Dallas and the love you show in the city, man, and the way you have stayed consistent, I need to be a part of that. You know what I'm saying? You know what I'm telling you, I really appreciate when certain people like from online, like, cause I've been here for 12 years. Yeah.  Like I really appreciate that advice. I really appreciate the time. I really appreciate the phone call or blah, blah, blah. Cause anybody who know me, like I break bread of like experience with any artist. And I don't charge. I'm just not one of those. And I'm a consultant. Here's my consultant feet type of dude, which I'm not knocking at your hustle. That's what you do for me. You're 21, 18, barely making it. I'm gonna charge you $300 for an hour conversation about good advice. I can't do it. Philanthropy, you know, basically what I'm saying is when I first met you, you came here from a situation where you was going out helping somebody that was having issues in the community. You don't remember that. See, I remember when you first came like, yeah, we were just over there. I don't remember what city it was in Plano. I think I did this. I'm like, that's what I'm talking about. See, yeah. And that's what opened those keys for me to know that. Okay, guys, because he's doing the things that you have to, you need to be doing to make a difference in one's life who may not have an opportunity. You know what I mean? Yeah, for sure. You're making a difference. That matters, man. Last year I did cruises, kids got kicks. See? We, $5,000 donation from IJustGotHit.com and we bought sneakers. Nice sneakers, like cool sneakers that you don't wear. Yeah. For like about, I don't know, we bought like a 175 pairs with that money. Oh, that's cool. And we gave it to foster homes. And single-pair at homes and stuff like that. That's what I wonder with foster homes though, with some of these kids in foster care, do they get, when they get really nice shoes, do they get like bulletin, like people try to take their shoes and stuff like that? Glad you said that. Pasos for Oak Cliff was the non-profit organization from Oak Cliff. Yeah. Shout out to Jesse. He helped me put it together because he does sneaker stuff. So I had the donations, I got the money, I needed a non-profit to help me pull this off and I reached out to Pasos and they helped me out, shout out to them. But they go out of their way to make sure they get shoes. Like these kids are already going through shit, right? Right. We're not gonna send them to school with like shoes that is gonna like make them a target. Right, right. That's what I was trying to say. You can give them a pair of shoes but they're like man, I ain't up for these. I'm not even, I'd rather wear these shitty ones. I'd probably sell it and get the money. Maybe something like that, right? Yeah, for sure. But no, they go out of their way to get these kids. Cool. Like shoes that are currently cool. You just get them at discount prices from like the relationship.  My mom was, I grew up with a seamstress, right?  I be like, mom, yo, these new hot jeans or new hot pants, like the Z-Coffee Richie. She be like, let me look at this. I gotta make it. They come over here. And did she? She definitely is an amazing seamstress. No, no, my mom was a furrier too. Like, she knew how to do fur coats. Oh, she really? And I don't know what I think about yet. I have a chain on the board with her. Her fur is like, shake the house on to, to, to, to. Work it over. Do these shit, right? Her and my dad made coats in New York City. My dad one time made a coat. Helden make a coat for Muhammad Ali. That's big. That's pretty cool. But anyway, so, yeah, my mom would be like, oh, let me make them. She's like, look, you got them. And I remember like wearing them, but like, you know, the ends weren't finished. Sometimes she got a little three.  You know what I'm saying? Like I got hauled down a little bit. But that's a good thing. Do you have to fight for something like that? Yeah, for sure.  Now you get repeatedly punched in the head. You couldn't die for sure. But I've been tons of fights, lost some, won some, you know, but I was always like, we moved so much when I was young. I was always like the new pretty boy. The new cute guy at school. So like it was wonderful with the ladies. Like I love every six months. But the guys hated you. Like, ooh, new bitches, yeah. You know what I'm talking about? But the guys, I know, but the guys had. I was young. I was like, yeah, new girl. Like I was, my dad was dying. All I cared about was just being a fly and being like the new cool guy that hits the school. But then I always had issues with boys because he was like, oh, this fucking, you know. He trying to take all the girls. Yeah, yeah, yeah. He here for them guys. So I got beat up a couple of times. Yeah, I can imagine. Before I was like, I gotta start fighting back.  So.  I run to the mirror and see like the damage.  I got beat up at nightclub years ago. I got jumped by two guys and they were both like bigger. And I kind of like started the fight, but I didn't. Was you drunk? No, no. Hold on, how long ago was this? This was like, it was like maybe five, six years ago. Okay, so you were brown. Downtown Dallas. Oh yeah, this girl, this is here. Wow. And I walked in between two individuals. Uh-huh.  This is my first time ever like getting beat up in club. But anyway, so I just know how to carry myself.   So like, I'd be walking around. I could be anywhere, you know, there. So I walk in between the two big guys, right?  And I'm like- Like, let me help you along. Yeah, and I, he was bigger. Like, I don't weigh that much.     Just keep walking.   You don't know whatever.   So I turn around and I look at him. He's way taller than I thought, right? And the other guy behind him is like shorter, but like a brick.  But it's, I'm in now.  Da, da, da, da, da, da. Like, why you gotta push me, bro? That motherfucker looking at me, he say, what motherfucker? You know what I mean? Like, what motherfucker? And I was like, yo, man, that's crazy.  As soon as I was about to say security, I see not the, not the big one, the one behind him.  Yeah, yeah, cause like they started coming a little bit. You know what I'm like?  And I look and I see him. And it ain't the big one. It's the one behind him. Bow, he hits me and then the big one, bow. So boom, boom, boom. They both jumped on you. Yeah. Could you get a, could you even get a hit in? Mm, yeah, try. So wait, because I got hit with a flurry. I'm getting hit with a flurry. And this heavy, like heavy blows, these are like bomb, bomb, right? So bomb, bomb, bomb. And I'm on my feet though, right? And then like, then like I kind of stutter and the one guy kind of kicks me too. Boom, take a look. Boom, still haven't touched the ground cause they were laying on the ground, right?  You know what I'm saying, me? I'm losing my feet. So I said that I wouldn't touch the ground, but I was like, I refused. Yes, I felt the blows coming too, and then the kick blew out of the hole. Fuck, not a kicker. And I put my hand down, I caught myself from touching the ground, I give back up.  And thank the Lord security came over and helped me. They had to. Oh yeah, well, it just took a second cause I wasn't an awkward, I wasn't, bro, they saved the day.   Yeah, these boys were setting me hard. Were you like boo stuff? But I've always fought bigger people.   So here's the thing, right? I literally just had gotten a gig with the CW and I was on it, I was gonna record the next day. The night I get my CW-30 through my first break with them. I can beat up at the nightclub. Damn. Are you light-skinned? It's gonna show. Yeah, for sure.  Like I'm about, I don't know what's gonna happen. We'll see what happens. I don't know. Cause like, anyway, trying to swing. I could have got a hit here and there, but it would have just been more like, fighting for my life. Security comes and they have them. Like they come on and grab them. And as soon as I see that, the first thing that I think to myself is run to the bathroom and check your face. Yeah. Cause this isn't like, for me, this is my money-maker, this is me.   That's true. I've ran to the bathroom and I still have a scar. Like this gash right here, it was open. The gash.   She's like, what happened?  Can't walk in there. I did it. She's like, I was like, I think I'm gonna have to go to the ER. The gash is kind of big. She was frantic, wasn't she? Well, no, no, we're used to this life. She's been with me since the beginning of my career. So we've been in shootings and clubs. So she's not panicking. She's like, what happened? I was like, man, I lost the fight, you know? And she's like, and I was like, yo, my gas, I said in her picture, she was like, I don't know. I don't think you need ER. I didn't. It healed by itself. She was right. But nah, she remained calm. She's cool. My brother, the other young he was like, I'm coming or you burn. I'm her super. I'm her super. I'm her super. I'm the goons, I can't believe that. Who was you there with? Let me talk to who? Yeah, nobody, you know. He's like nobody's protecting you. Yeah, my brother's like a pit.  What's going on? Let me come. I was like, bro, chill out, chill out. You good? Yo, funny story, though. I can't remember his name. Talking to an individual, individual years later. He says, Cruz, you remember that one time you got beat up? You got jumped at the club? He didn't say beat up because he was being respectful. He said, you remember that one time you got in fighting the club? And I was like, yeah, downtown on Main Street, the bank, I think it was called. Another bank, it was called something else. He was like, yeah, you know what I was like? Yeah, he was a first. That was my cousin, the one. That's how I wanted to start one. I don't remember. And then he said, the other dude was at home. He said, my cousin ended up getting killed years later or something.  I just got caught in the windstorm of his day, yeah, yeah. Yeah, and that's the way it be. Remember these words, oh, true story. When I got up, check my face, I come back out secure. Like, yo, you good, Cruz? I was like, yeah, yeah, man. They were like, I'm bad if we try to get here earlier. But I mean, they got there fast.  He was like, yo, for real though, little man.  You felt good. I did. You got this a big dude too, right?  He's like, you didn't hit the ground? Because I got mocked, bro, like, bow, bow, bow, bow.   They suckers, we're doing it though, because it's two dudes. It's two dudes and they bigoted. I'm also like a little brick. So you have your own. So you should. To me, they should have been embarrassed. Yeah, but maybe you should have gotten boxing because you could take a leak. Yeah, maybe. Maybe I should have. So I really, I wanted to ask you about just coming up. Like I said earlier, as a kid, like who is J.Cruz? When you really think about was who is J.Cruz? Like the little boy to a man, J.Cruz. Like coming up. It's a really intriguing, good question. I feel like it would make me wanna write a book. Yeah, that's what it's supposed to do. That's a long story too, my G. But I don't know, I try to sum it up. J.Cruz was, I like to describe my family as American born immigrants because I was raised by two immigrants, but we were all born American and we spent most of our life in America, right? Like we lived a couple of years in D.R. and Greece, but mostly we were in America. The first language is we spoke was Greek and Spanish and then we learned English, right? Right. So I always tell people, I was like, I was born American, but I grew up in a very different than your average American child or whatever, you know what I'm saying, at first. So I was like an outsider always, you know, in a lot of ways, pops down at a young age. I was like my, you know, I was like 11 or 12 was difficult because it was a really important time and I was a child, blah, blah, blah, blah, all that. Moved around a lot. When your father passed away, it made things harder or? Yeah, I mean, yeah. The couple was financed. Yeah, yeah, financed all that, but moms always kept it together. So it's the reason why we moved to Pittsburgh when my pops dad, cause my uncle, his brother, excuse me, was a priest in the burg at a church. Okay. So he was like, come here, come here and I'll help you guys. And y'all were really close, right? It's me and my mom, my sister, me and my dad. We were close. I'm a mama's boy. Okay. I'm a mama. 12, so. I know, but I'm talking up till 12. He was, I was wondering, was he pretty close with his dad growing up? Yeah, but. His last couple of years, he was sick. Correct. Like he was dying. So it was like this battle thing, you know, when they take a lot of, people change when they're fighting. Of course. What did you, what did you, did you feel bad? Like because of the way you had to detach or he detached himself at the end. Yeah, you know, I was still at a young age too, cause like, so like. You didn't think about it much. No, I did all the time, but it was more like, he would say crazy. My dad would be like, I remember this one time and this memory get me like, it'll get me like to like tear up, almost cry. Like instantly, it doesn't matter. And that's, this is so long ago. I was 11. Yeah. But one time, like when he was done, he sat me on his knee, like when he was in the store, he was like, you still gonna love me when the worms are eating me? No. Yes. To a, to a 10, 11 year old or whatever on his knee. And I remember just being in the store like, balling. I'm on the fire. Yeah. You don't want it. Yeah. But he still, he was just trying to get you to probably smile. Listen. Who knows. You don't smile with something like this? Yeah, but you never know how you were saying it. Yeah, yeah, yeah. Cause he was like, he liked to scare us too. So he was like that kind of guy. Yeah. Something there. Yeah. I don't think it was necessarily malicious.    I love them.  You fight for your life. The day I turned, cause he was what like late 30s when he passed away, the day I turned the same age, I had an epiphany. I was like, bro, he died. Cause he died a day before his birthday. Right.   Like you think to yourself, like that's crazy. Like right now it'd be over. And I went through something that day when I, you know, I just, I can imagine. I can imagine. Yeah, yeah, yeah. Like leaving your kids and everything.  I used to think, why he's so angry, but obviously I'm just. No, I get it, man. But we don't understand things till we are put in that situation and gotten older and have children of our own. I tell my kids that all the time, I say, you're not going to understand right now. But later on, as you get older and you have your own children, you understand. Wow. I want to go to the radio station for a minute too. Let me bounce around here a little bit. Like you now fully engaged. I was listening to you the other morning over there with DD in the morning. And I really enjoy, I'll be listening for you. I ain't going to lie to you. You're my guy. So I'm just trying to. I feel like that. Some guy, some guy was trying to, he was like, I want J Cruz to ask me some kind of contest that I was doing. It's a thousand dollars. And he didn't get nothing right. It wasn't your fault. He didn't know.  I don't write them. I don't write them. I don't write them. I wouldn't have gotten none of these right. Sometimes they can be a little, but, you know, and then some people surprise us. We as kids. Just, or you get lucky, a little bit of luck and preparation, I would say. Luck, preparation.  Okay, so you came, you from over there. I remember you when you was over with Vita and all the other stuff. Like what is the biggest difference that you see now? Cause you can fully see like what it was then versus what it is now. I'm gonna be honest. Be honest. The people. It's just different people. Just different people. But it's the same systems. Certain things are a little different, right? Cause it's independently owned. K-104 is radio one is 97 on a beat. Big corporation owns a lot. So the size of the companies that have the stations, yes, but overall personnel rules, this and that. After COVID, like working at a radio station used to be fun cause like, and even before in the glory days, it was even more. But even my time, it's just a laid back environment. People ran in and out. It was just fun, this, that, that, that.  So like the environment is different, but there isn't that much of a difference is my point to your question. So there is a change after COVID. Oh yeah, in the radio. In the radio. What's the difference? The world is just nobody's, there's not that people aren't in the office. There's not that traffic of human beings, interactions. Also y'all still don't have a lot of people at the. Yes, like us, who needs to be there? Usually that's it, not nobody extra. They just shut that down. Yep. So do the celebrities still come in the morning sometimes? Yeah, yeah, for sure. Like who's somebody that just. Damon Waynes. Damon Waynes just came through. Damon Waynes was there recently. Now we do Zooms, right? Like we're supposed to have Diddy recently. They kicked back, I can't say. We had Cardi B the other day. We had her on Zoom. Did y'all ask Cardi B about the, cause I didn't listen to it about her, her husband. It didn't happen yet when y'all did. The interview? No, her husband and Nicki Minaj husband, cause he's petty. There's times when we get these interviews, but they ask us certain things, not to ask. Not to ask. And out of respect, we usually call her that. Visual ask her about the mic, cause she hit somebody with a microphone. That's something that you could talk about. She might have talked about that, but they ask us specifically to keep it positive and talk about the stuff like that. Because at the end of the day, those are things that still happen in people's lives, where they're trying to figure out what they're going to do to either compensate or just to look out for that person. Artists don't like doing interviews anymore because interviewers go out of their way to get the question everybody wants, right? Even if they, a lot of jocks sometimes they'll say, hey, don't ask this, but once you got them in that room or whatever, you ask it. Cause it's like, what's, you know, what are you going to do? And now that the camera's rolling, I actually have the, whatever. So they're looking for that moment, right? A lot of times they're just looking for that moment. So they ask hard questions or disrespectful questions or intrusive questions, you know? I get it. You could try to be a good interviewer. I understand that I can't respect you, but it's like when everybody's coming at you like that, I don't want to do interviews. Everybody just pressing me. I get it. What's the most intrusive question you've been asked? Usually like a, I don't, I'm not, I'm not that interesting. I don't get interviewed that much. I do, but usually like, like, you know, how I got in it, how did I do this or that, that kind of thing or, oh, how much money you make? Sometimes, you know, people, yeah. We don't make as much as some people think, bro. Like, I made people sometimes, like especially young people, like kids, I'd be like, I want you to make millions of dollars. And I'm like, yeah, we're just, we're just, but yeah, sometimes they think like the glamour and the glitz pays, not as much as it actually does. But you got to understand, man, you have a, and I'd say this, I'm going to say this, I usually wouldn't say it, but you got, you know a lot of places, right? Like you're, I feel like the way the internet receives you and the way people see you. And I told Mr. Hit that the same thing. And I've told a lot of, I'll probably tell Vita that tomorrow. Like there should, I don't know if there's clauses to where you guys can't do independent things, but people know you guys, bro. And it's definitely something, if you have the skill set, you can leverage off of it. For sure. For sure. But sometimes people don't jump. Yeah, yeah, no.  Because you're known in the face. Like everybody knows you in Dallas, you can't go nowhere. Would they be like, hey, that's cruise. You know what I mean? Right. I met that one dude, wasn't that Cat Daddy or something at that place where we was talking to everybody? Like, I don't know him. I just met him that day. You talking about Cat Daddy on California? I never met him that one time. I was like, damn, that's him.  Yeah, but I'm just saying, like, I just know him because of the radio. Yeah, yeah, no, for sure. But if I know him like that, everybody knows him like that. So there's opportunity that you guys hold it. I don't know if everybody takes advantage of it. It's tapping into, yeah. And like there's stuff I tap into. I would say there's stuff I don't. And then I'll give you an honest reason cause I'm lazy cause I like, I can't, I don't want to work 24 seven. They go, oh yeah, you cruise, you should be doing this and this and this. And I'll be like, hell, there's no way. I won't have time to do ever relax.  Yo, you could be extra famous. I'm like, oh, for real? Sounds like a lot of work. I'll be back.  And then, no, I'm good. That's a lot. Cause when they come up with these ideas, sometimes people are like, yo, Cruz, you should be doing this and this and that. I'll be like, look, set it up, get it ready. I'll show up, do what I gotta do, and then I'm out.  The maintenance of it, the meetings, the involvements, this, that.  I'm not. So, oh, you should have a podcast. You gonna run it? You gonna record it, add it, do this, make sure the shit's tight, blah, blah, blah, blah, blah. Let's do it.      Niggas throw congratulations parties when they hit a million or two or three. Do you know how hard those people work to get there? They actually got videos showing you like when they started and how, you're supposed to post like some like 10 times a day. That's correct. Could you imagine that? I'm glad you're saying that. I'm glad you're saying that. I'm glad you're saying that. I'm glad you're saying that because a lot of people say they see it, kids see it and like, oh, I can do that. Luck happens.   That just, that's luck. If you get lucky, you get lucky, cool.  But even the ones who get it, so. Period, you can hit the lot, oh cool.  So if you were about to sell something, yes, you might be able to create a good product, but you don't have like a seller. You're not a good businessman. You don't know how to hustle things. You know what I'm saying? Experience brings a certain skill that overnight success cannot give you. But even the ones who are lucky, you know, is they still don't have longevity because they just hit that one time and they don't know how to keep it. Man, right that shit, have a good time, babe.  Spend some money, I enjoy that one hit wonderish time. Some people never get it.  This should have worked. Okay, here's my next situation. I gave Bun B a plaque, gave him a award. Like I gave you a award, I gave a lot of awards out. I love it, you know what I'm saying? I got to meet my people that I care about in Texas. Well, God put him in my way. I gave Larry Hoover Jr. one in Chicago. I'm going back to Chicago in a few weeks. I'm popping, you know what I'm saying? But I'm popping so that I can show love to others and I love that part, you know what I'm saying? But I seen Bun B, I tried the trio burger, we spoke something into existence. I say, Bun, who would you like to see come through that door next?  And he said, B. And lo and behold, because of what I said, the power of my vibrational voice, he came through. B is, they together, they will be together today. She will try that burger today because of boss top 101. She's performing well. Hell no, because of boss top 101. Single hand elite. I spoke it into power, you know what I'm saying? On her performance. She had it right there, but it was great. I love the fact that we seen it coming. That's beautiful. That's the right question. And how many times have you asked a question? You're like, dang, we talked about that and it happened. In my life? Yeah, well you talked to a lot of people, so. Yeah, it's probably happened here and there, with some, I can't think of like one specific moment right now. Well then, that just tell you that, hey man, I'm special. Yeah, not for sure, you got the magic clutch, you got something. But I just, have you tried a trio burger yet? I have not. You got to go, I'm going down there next month. I got a funny story about Bun B, right? I met him a couple of times, bro. And I don't, I've learned through my experiences being on there and meeting a lot of celebrities. I don't, I try not to judge them off from meeting them one or two times. Correct. Because they're human beings, right? And sometimes they have bad days and this or that. And whatever could be happening, sometimes you meet them on a bad day, right? So, but every time I've met Bun B, he's just being real cold. Really? It's fine, I'm not, again, I'm, you got this on tape, I'm not talking about the man. No, no, no, no, no, no, no, no. I don't, by any means. But that's your experience. Every time I've had like a chance, like not even where it was like a, necessarily me and him one-on-one, I was either with another person or something. And then like just the interaction was always like, it was just cold, right? He's guarded. That's probably what it was. Probably, but then I've seen him very not guarded. Right. You know. Depends on who's around. Maybe somebody else, he have a better relationship. I will say this with, with, and it bothers me a little bit. I'm going on record saying this. In our world of hip hop and with our celebrities, I've seen a lot of times, a lot of these artists, when they come to us, when they come to these smaller black radio stations or smaller markets, when they come in there, they're real like, they act real like super hard or not friendly at all, or just like real like, yeah, whatever. Like, you know, like just like, I don't want to be here. Like a very not very like inviting attitude towards whoever like, they just really hard on us. And I'm not saying us, like I'm a victim. I'm just saying they seem to have like this cocky, yeah, whatever, like, the type of thing.   When Jimmy Kimmel got you on, you're willing to do it.  But still like, how can you be so different? Right? Like what, there's no trace of that person when you're on with Jimmy. That's just weird. Or it's a facade that you know, you get actually flex on us.   Right?  And again, I'm just using Jimmy as an example. He's not, but in my experience, that's something that's always bothered me with like I felt like our, and I say our people, our music, our culture.  I'm from Texas, he came in, I will say he was not trying to hear it at first, but I just loved him through it. I'm just gonna be honest with you. You loved him through it. I loved him through it. I don't worry about what you think, you my guy, and I'm not letting you get, I'm talking at this high goal. You know what I'm saying?   He know how to, and that's the whole game. But that's the difference between being an independent podcast compared to the radio station, they're limited with what you can say, and how you can say it, and all of that sort of stuff. So I'll give you a great example of somebody who made a career out of saying, asking whatever he wants.  I don't know, I'm not gonna claim to know how that show works. I'd be surprised that they get a letter that says, or an email that says, okay, before interviewing this person, you can't say this, this, this, this. No, they don't. I don't think. Probably. It's probably letting that slide.  So it's a big deal to be on that show. So I feel like because you have that leverage, then you can make it more difficult like, yeah, we definitely gonna talk about this. Yeah, we definitely, you know what I'm saying?  Because they know they're going on that platform. So, you know, every platform is different. I think not only is every platform different, every interview is different, because that person or the way you interview or the way the style of your interviewing is, I think all that stuff is to be taken in consideration. You never know how a person's going or how they day is going. That's another thing. They day be going crazy. That's what he said. That's what he said. Yeah, they day be going crazy sometimes. Me and two chains, not saying anything bad about two chains. These are my experiences. He was not in the best mood when I interviewed him the first time. And it took like, I had to like stop everything for a second and actually ask him like, yo, what's going on, man? Like, you know, like I feel this. See, you mean you just stopped it? How was it? Well, we, we- Was it live? Your show is- True story. Was it live? He had come, no, when he got there, I knew he was coming. I prepared for the interview. I did my homework or whatever. I came up with this game called Two Chains, Name That Chain. I was going to show him like a flash card of a rapper's chain. And I was going to name, who's the rapper? Whose rapper's chain is that? Two chains, name that chain? Right. He's like, I don't want to do that. Cool. We had a basketball hoop. I knew he played, whatever. I was like, hey, you want to go back? I don't want to do that. Cool. So I had a couple of presentations and he was like, no. So, okay, I'll get those out of there. I was like, let's just do this interview. And I tell my cameraman, come on, let's start recording. And he was like, no, no, no, no video. And that's, that's, at that point I was like, okay, stop. I was like, time out. And he might not remember this.  This is my, he might say, this is Cap. I understand like he's been through a lot. No, no, I'm just making this clear. Cause this is video, right? Right. And we live in a world where this video might get to him or something like that. In some way, right? Right. So this is a true story of my experience as a jock. And in radio, for a lot of celebrities, they do so many radio guys to us. We're just like another dude in the, I don't remember that interview kind of thing, right? But for me, it was a big memory in my career. Cause, right. So I had to, I was like, two chains. What's the problem? My PD, my PD specifically said, we got to get video of this interview for social media. We need it on this, this was like already talked about, like what's, you know, and, you know, he's like, I'm paraphrasing.  Everybody wants to do that. You know what I'm saying? Uh-huh. Like a chip on his shoulder, almost kind of like thinking, I'm like, listen, bro, I don't rap. I'm not passing you beats. I'm just trying to actually like do a really cool interview because you're hot right now and you're successful.  And I was like, you dope. You do what you do. I was like, I'm trying to make this dope and do what I do. Like that's why I like, I put some more preparation, came up with games. Cool. You don't want to do anything. I can't force you. But to tell me I can't record, this is a problem. What you calling for? In a way, right?  Reschedule. I take it out on this, however old jock in the studio who's just doing this thing like his job, like whatever. Like, you know what I'm saying? Like, why go in there and take it out on this guy? Cause they do. I've seen artists take it out on like the interviewers. They just, you know. How fast have you seen somebody? I've seen people change. Like, they start them come. I wanna know what happened after that though, after. After you said that, yeah. I'm sorry. You're right. I'm wrong, right? Cause we was about to. We better go all the way in. She's like, no, I'll finish it. So I'm like, yo, you know, I was like, with the video, we just gotta do it, right?  And I understand if you got a chip on your shoulder about how hard it wasn't yet to reimagine, you know, he did the whole rebranding thing, which was dope and all that. But I was like, look, bro, I gotta do this. Like, I gotta record. And he was like, all right, cool. So we started, and just calming the situation down, calming hip, like just, I feel like, not that I calmed him down, but it was like, me just having that short convo with him, just got him on like a little bit friendlier level where he was a little more relaxed. Cause I made him, I don't know what it was. Maybe he was stressed out. I don't know, you know what I'm saying? I'm not gonna claim it. And he didn't realize he was being such a, yeah. Maybe, and I'm not putting words in his mouth. I see y'all recording. You know what I'm saying? I don't know how I'm not gonna speak for his feelings, but for me, it was like, after I kind of did that, it was able, we were able to finish the interview. We talked on there, we voted the club. Were you able to do this video? Yeah, I ended up getting the video. I don't have copies of it, but we did it. If we were done, and then true story, one of the label people, I can't remember his name, comes up to me afterwards and he says, I've seen him treat some jocks not very well through this like, you know, and again, I'm paraphrasing the man's words. He's like, us and we've been doing a lot of radio interviews and he been bringing it to a lot of the jocks there. He was like, that's the first time I ever saw somebody handle it like that and actually- Get the results. Yeah. I think there's a lot. He was like, I've never seen nobody handle it. Let's not. He was like, that was dope. That's a compliment.  I'm just meeting you for the first time. We don't know each other. Don't know each other at all. We don't. So a lot of times jocks, and I learned this through my career, like sometimes I was, now I don't want to say too friendly, but too like, oh man, we love your, you know, like, oh, what's- High strong. Like I was with Bobby. High strong energy. It's like, mm. Right? Because some people don't like that high strong energy. You have to match that person's energy when they walk in through that door. Absolutely. So that's absolutely true. With maturity, I learned to bounce off of their reaction a little bit. They were very like that. I was, I'm a little chill, but before I didn't like read that with interviews, because you know, you'd get so excited or whatever, but. They look at you as a fan at that point.   Some of these dudes straight out the hood, cause got lucky on a song they recorded in the living room with their homies holding up guns. And now you got them in a room. Hey, so where you from? How old are you? Like asking them 21 questions. These motherfuckers, we don't even talk in the hood. Like you're not even like, you're not supposed to do any of that talking. Have anybody ever walked out on you? No, no walk out. Never. Never. For real? No, no. Who was your worst interview? Don't tell her. I kinda did an interview with me and Vita and the Migos. And that was, that was terrible. They were very like, again, this is my experience with them. I'm not talking bad about them. I don't personally know any of them. Like that enough to judge their character or who they are. I'm not doing any of that. In my experience, they were just very like, again, not that whole non-friendly, like you or whatever, like kinda.  Yeah, I ever go through stuff like that, which I feel is like a pretty normal question for a group of three people that are related. Right.  I think, I think you gotta just, you gotta watch how these people, like I said, they'd be going through a lot. Some of them, like you just said, they don't have training. I didn't say they weren't training. I said it, that's the truth. But the artist, they don't know who it is. But it's the same thing. I know what you mean. But when you've gotten so big, but when you've gotten so big or you've gotten to a certain level or even signed to a label, I feel like a label should have them go through artist development or something before they do these interviews. They did. They did. This is how, you're supposed to answer these questions. This is how you divert from X, Y, Z, blah, blah, blah. And I'm gonna tell you why they don't. Why? It doesn't last long nowadays. So I'm not putting all this extra effort in somebody that's not gonna have longevity. Now, if they see longevity in something, trust me, I think they do that. They protect it, they put things around it, like don't do interviews, don't do this, don't do that. But you know what I mean? They start to like come in and like, you know, but I just feel like with a lot of them, they don't have the faith because it's a business for them, you know? And now you can do it on your own too. So like a lot of these artists, they're getting successful on their own. So there's nobody to even come in and be like, hey, you need artist development. They're like, nah, bitch, I'm doing millions on YouTube.  And some of these artists to me, I've heard them say this, all they wanna do is rap. They don't wanna do nothing else. That's what they come in. They love rap. They don't wanna do nothing else. They don't have to perform. That's right. Young boy, I think it was last year, top selling YouTube, top that, top, he was up there with Drake. Him and Drake was like neck and neck. Imagine being neck and neck with Drake and you don't do shows. You kicking it. You don't do shows. Is he the first person that ever done that? We live in a world where you can make money as an artist and not do shows, like you don't have to necessarily. I get to ask a question cause Mr. Maker had to step away. Thank God. You know what I'm saying? You got her too good. Yeah, she real good. You got her too good. I wanted to ask you about it if anybody ever turned Hollywood on you. That was 30 minutes ago. Yeah. They blew up right down your face and like next time you seen them, they were like, yeah, I'm too busy. I ain't got time. I can't deal with that right now. The labels got me moving. Yeah. That's a good question. You know what I gotta say? I gotta be honest with you. I don't know if I've ever experienced that because I don't really like. You don't research them no more. I don't, yeah, I don't want to make this sound crazy but like I don't really chase relationships with celebrities. Yeah, yeah. You let it go. Not even to let it go. I'm not good at maintaining like this communication thing where like I feel like good networkers or people who like keep that line of communication open. Like once you get it like a celebrity's name or somebody in your phone, you have to keep that flow of information talking here and you know, from a meme to a this to a that. Like you don't do it. To keep that relationship.  Not at all. I'm not. I have a hard time remembering people's names. Really? Yeah. I always say if I was rich. Lil' Ronnie wanna, Lil' Ronnie, can I get you over here on the mic? Please. Let's talk. I always say if I was rich, I would hire somebody. Over here. Get over here in the corner. Let's go. You at home. Hold on, let me get my shoes. So when you come in, you gotta go to work. The fact that Ronnie just made this thing back. Swill. Welcome to the show. Ronnie Mother Alps is in the building. What's going down? J.Cruz, I'm loving this. I just mean something, you know what I'm saying? Look at this. Look at the star-studded event you pulled off here. Yeah, that's what it is. Call it what you want. We're here. J.Cruz, my dog. How do you know J.Cruz? You ain't never met this guy? Man, I don't even know. Bro, I'm pretty sure it's through radio. Yeah, we definitely like the first time we met was, I think you still had the Frankenstein. I had hair. With the lawn street thing, I think. Oh. I don't know, maybe. I don't know. He don't watch me grow up. Really? Yeah, for sure. He watched you grow up. And there was a new guy coming in, right? So when I first got here, I met Ronnie and he was still like, still, it was like the whole thing was going on.  You know, I went out. Right, yeah, I'm okay, sure. So it was even before that, right? Time line was wise. But yeah, I met Ronnie early. Energy, I like, listen, I say this. I've been on tape saying this. One of the most professional and best performers you will see are the most professional performers you'll see out of Dallas. And overall in general, Ronnie is one of the best performers I've ever seen perform. He ain't never seen me perform. I ain't never seen you perform, but I'm not. No, me. You lying. Me, me. Oh, he never. I've never seen it. And to be honest with you, I don't have to see it to know that the man is professional. No, you do. You do have to see it. Well, I know it. Because I've met some jokers that come in here and I can believe that you're professional compared to what I've been doing. And I'm not trying to like. No, the shows are fun, though. It ain't nothing to delivery, my name. Every single word. You don't rhyme over your verse.  It's always well done. It's always on point. Jay-Z. I went to see him. My wife sent me to see Jay-Z and Beyonce perform.  It was like he was not rapping over no words at all. And it sound exactly like the song. Exactly. You can leave the hook in. I don't think, yeah. I don't know if you have the hook in. I've been to a take concert doing him and Bill. Yeah, he's doing it live. He got a band. What about band? It's because he got a band. And a light show. And a light show. Yeah, so I did it. I had never seen anybody do it like that. I understand a lot of shows, bro. Like, I was like, this is cute. I tend to think professional performances usually put on by artists after they hit a certain level. And they know this is how to perform professionally. They don't rap over their track or sing over it. You do not. You can leave the hook in. You can even leave some ad-libs in. But you have to actually perform. And he says every word and every verse and every hook. Like, you know, some kind of rappers will skit. They literally will let the song just play for a second and just be like.  I'm not tripping. But performance wise, like that's not, you know, the best performance. Yeah, yeah, yeah. So, and so how is it when you go to the radio station? You was just talking about people going to the radio station.  What is that like? I've never been to a radio station in my life. I mean, at this point, it's like a template with me. Okay. At any station, like, it's simple. Like the things you go in, you got to expect the same questions. Yeah, yeah. You know what I mean? Unless you got somebody there that's on the ground that care about you. Other than that, the same questions. Same question.  They stay jobs to do it.  A lot of these artists can't read. Wow. Now, that's what you're asking. Who come through there and they get in them drop scripts and them boys be right there. Like, like, like, like, like, Oh, it's scary. Where we did that? Like, he did it at the brim school. Charlemagne, it's just Charlemagne. You grow for that, right? That is wrong. Good to get that. Oh, I think it was the Mayweather 2 that had a. Yeah, yeah. Well, 50, I think. 50 really is something on him. You would say that. I don't know about her or her. That is big.  You just sit there and wait and try to figure out if they can get it. To be honest with you, it's always like handed to, like, the guy who does the who edits them. So, like, they end up going in that other studio. Oh, they try to talk them through it. My experience, I haven't seen them. You didn't have to see that. Yeah. Now, one or two, I've seen like they did it in the room with us, but obviously those ones knew how to read pretty well because I didn't have to like, you know, but yes, some, even, even the call letters can be like, what, what? Or like, you know what I mean? So it can be difficult at times, but he has a point. Yes. When you're hot, you got to record drops because that's how you hear them on the station.   Do you like the 979 J Cruz or K-104 J Cruz line this whole? That's kind of funny. That's what I do. That's funny. That's what I do, man. I'm on top of it. Different J Cruz. I'm not talking about it. Let's talk about it. It's two different J Cruz. Two different J Cruz, I'm sure. Not that he a man, so I don't want to hear from you. I feel like it's more steroids on him where he at right now. Just because where he was before, it was more of just him.  Like I will come through there and J Cruz is doing everything. Yeah. And interviewing you. He's doing everything. Whereas in now he can come in and he can assist because he know how to do everything, but he probably didn't do everything. Damn right, I was really good. Which is beautiful. No, he's right. I know what he's like. Working from Pittsburgh to a smaller station to 9700. And I've been to Pittsburgh where he worked at. You went there too? Some of the new people there. They were there. Yeah, Ronnie was there. I remember getting a call like, yo, we got a little Ronnie down here with us. That's hard. That's crazy. Like it's one circle, full circle. G.O., the guy who hired me in Pittsburgh, he's my boss now. Here. Oh, that's hard. That's hard. That's real hard. Those are really good points from Ronnie about when you go into radio interviews, prepare for that kind of stuff. And yeah, yeah, I just, it's the same. It's nothing different, but I am not the same person. Like, you know, I was young.  No, I don't do that. Well, I'm just telling you, when I've seen the whole, you know, when Vita left, cause Vita will be here tomorrow when Vita left and the whole breakdown to be honest with you. And boom, you know, J Cruz is over there handling his business. And then boom, he's leaving, you know, that was a lot of trifectas. And I ain't a lot of people that's into the radio. They're into your personality. I quit my job during COVID. Yeah. How crazy is that? Risky, right? Which is insane, yeah. Because we have non-competes. So if I want to maybe try another opportunity in this same market, I got to sit out for six months. Oh yeah, that's insane. That's a non-compete, right? So you got to think ahead.  So again, I left on good terms, shout-outs to the Beat Radio One, great company. I might have to work for them in the future. Who knows? Nothing bad to say about them. Totally great opportunity. I enjoyed it. But I, you know, I pulled away because I felt like I needed a change or something different. And it worked out, but it was during COVID.  You can't move around. I enjoyed it. I don't know. We had a good time with you. You know what I did start doing though? Started making beats. You're not only starting making beats, you was making commercials with clothes and jumping in and out of them, too. You were doing a lot of different stuff. No, but that started back then. Yeah, that's another thing called started. You was jumping in and out of clothes, you know, like boom, I got a shirt on, boom. The transition, yeah, yeah. I just did one earlier. Shout-outs to all the brands who've sent me stuff for that, too. Shit, do you want to talk about videos? This man's video's one of the most creative videos. He's a good actor. Like Ronnie actually, he'll play the role. Yeah, yeah, you got to commit. You got to commit. I showed up to a video shoot one time and we were supposed to do like this scene and the people I was with, bro, I was thinking myself, there's no way they're going to be somebody else. They're not good, and bro, when I tell you, they just couldn't. They couldn't understand your acting, right?  You got to be this man. This man has fully nooned in videos. Like that's how much commitment. You don't see that in artists.  That's right. I think that's hard, man. I got to ask y'all about Dallas Fair coming up. What y'all going to do? I mean, is it going to be different New Year? What about the history of the fair? Like y'all ready for this? I stopped going. What? I went last year and I wasn't happy. I wasn't happy at all. What's the problem? I just wasn't happy, bro. Big dad's saying he ain't standing right? It just, it don't hit the same. You know, it don't hit the same. My mama want to go for her birthday. Yeah, I tell you. This coming weekend. I told her, I said, that's the only way I'm going. Right. That's the only way I'm going. And why you don't like it, little Moe? I said that I don't like it. I just, it's like, how do I put this? And then if I go, I got to go with three, four kids. Like, well, not my oldest don't got to go, but my other three probably going to want to go and then the baby's going to want to go.   Mateo, he'll just be on his phone the whole time and I'll be yelling at him because I'm staying home. You see what I got? I love it.   Cause like, it's just awesome.  We just going to get a drink and like, let's go.  Absolutely not. Ooh. Now, I'm a good dad.  No, I'm just saying like certain events I will pass on. Now, if they actually want to go to go, we'll go. But I know for me, it's work. That's my point. It's work, it's work.  Like, you know what I'm saying? Papa bear, like, you can't just like chill. No. Like, where's the girl? I got a girl now too. Like, kill. I'm not playing like that. That's real. I got a girl now too. Oh my God, that perspective is everything. What do you mean, my boys? I was just saying like, I know I made some mistakes with like being a hover dad a little bit too much. But I don't play with my kids. I don't go to public areas and just let them roam. Nigga, I got to know them.  I need to see them. Where are my kids?  I need to be able to run and grab them quick until they got out of the house. I get it. I teach there all. I don't tell people how to do it. I cry when I let my daughter at Brown. Look where you left them. Where you leaving them? Yeah, I know at Brown. At what? All right, at Brown. Come on, man. For sure. Say so. I'm being real, man. Like, all right. Let's shout out to the State Fair. It is a dope experience. It is coming up. We got a pair of you and Gremlin in that game. Yeah, yeah, yeah. I think that's more so for the youngsters. We used to rave about it when we was young. Don't know why. I think it's just more so a big old milled and part of youngsters being there. So you just see people that you've been because of this thing. It's fun to be there. It's fun. Well, what's up with Deon Sanders? I mean, he got, he's held to a standard of winning. I feel like I'm watching. What's that? Remember the Titans? You can't lose one game. You know what I'm saying? Who is he playing? Organ. Yeah. Oh, this series. And listen, wait, wait, wait. You know what's even more? Did you see their new cleats? Who? Organs? Their cleats, the Organs and cleats, they change color. Bro, their uniforms always been long.  And now they got color changing cleats on. Do you hear me? Hey, if they don't say the deal, I'm about to lose this game. I ain't saying that. I ain't saying that. They're good forces, though. If he wins today, like last week, I say if they come back and win this, they got it. And they did, you know. They did. And I was like, I expected it, though. I kind of felt it in my heart. I didn't think they were going to be Nebraska. I didn't think that was it was Nebraska, right? Yeah. Yeah, last week. No, no, no, no, that was Colorado State. Yeah, Colorado State, ladies. But before that was here, right? Was their second game. Morgan averaged 56 points a game. Well, we feel to bring it. Only way y'all going to beat them is if y'all score more than 56 points, because they guaranteed to get money. Yeah, they guaranteed to get money. Listen, you don't got that nice of uniforms and you're not a good team.  All the forces, all that money coming in. That's why they look so good. They got color changing cleats. They on a new level.  Now, that's Colorado Buffalo Magic they got over there. That's what I'm talking about. I need that next to come on. I ain't going to lie to you. Who knows? I'll be waiting to see what celebrities going to show up, so we can really be involved. Listen, it was the first time in school's history that they sold out. First time in the history of the school they were sold out. They showed you pictures of the year before where it was like literally like 15 people. Yeah. I'm not kidding. 15 people. Biggest stadium in the world.  What about now? Year later packed. Niggas hanging on rails. Yeah. Yeah. Yeah. T-shirts off. Ain't no shirt on. Every coach in America is super upset because this man, first year in, selling merchandise. Look though, this morning what I noticed on ESPN, they covering all the coaches. Oh yeah? All of a sudden, all the coaches getting covered now. They getting interviews. I was telling my girls, I was like, look at this boost. Shit, that's how I'm making everybody feel included. Everybody ain't prom. Like, okay, everybody ain't a holofame. The best quarterback, like he earned that. Let him earn that. He earned it, he did. And he's got pizzazz. Yeah. It's not like, I heard this white collar go into a show and be like, it's because, you know, he's so good at it, we get mad about it. And he was being like, honestly, you know, he's so good at just beating, you know. And I was like, well, not every black person has that kind of charisma, either. At all. Right? So another black coach might come around and see what's in there on TV. And I'm like, please get him off the TV. Yeah, so you see what he did. You see what he did. You see what he did. No, you see what he did.  You didn't see that? Yeah. They just don't, yeah. He put his glasses on. He was like, why? They're not ready, bro. Like, we'll come down to it. Prime been doing this since, must be the money. I'm not sure, but I think the comment helped the sales, it had to. They sold a million. Cause everybody, you bought them just to defy this old system controlled by mostly white men, real coaches, right?  A million sold in 10 minutes. Like, he is pissing off a lot of people. Yeah, I love that part. I do kinda love that part. He's changing the way things go, man. Another subject before I get you off this show, bro. I'ma let you go. Did he do HBCU wrong, though? No, man. No, no, no, no. It was a job. Bro, listen. He'll never grow until somebody actually sticks with it, though. Yeah, but you gotta think about who Dion is. Dion has always moved. He's gonna move. He's not gonna be with Colorado. That's how you just, when he played baseball, when he played football, he just moves around a lot. Sports players, professional sports players are used to going where the bag at. He's gonna leave again. Man, he already went to go leaving in print there. He didn't have to do it in the first place. Yeah, he did leave in print there. He will be leaving this college thing, too. Got, I can see him in the film. He's going straight to that NFL. For sure. I mean, but you're saying he's played. He actually knows, you know, he like, He knows the game. Like, you know, it's different. And he's got, he's always had to pizzazz. Elva do it. My time, man. This nigga used to call it. Best to Elva do it. Bro, he used to be. The nigga must be the money what's one of the coldest I remember the game. He's on TV. He says, I'm going to get an interception. Da, da, da, da. Oh, yeah. The game starts and he gets an interception. I was like, oh my God. Bro, this nigga had a whole. He was a real thing. He was a real thing. Before he stole, he down there on the punt return, dancing before he even stole, having a great time.  I'm not kicking it to you. And he's always worried to go chain. He's always been that guy. Like, that's what I'm saying. That's a person thing. He represents a lot of people that. Yeah, yeah, yeah, yeah, for sure. That frees up in corporate places. It might not be that they don't know the information. That's just not what they around all the time. So to see somebody flourish just like them and people like, oh, look at this swagger. Yeah. Like man comes in with swagger around these. And he himself, they make other people more comfortable to be around there. It's like, he's showing you that. I'm also this type of guy, but I don't mean no harm.  That's it. I want to ask you about BG. He's home. BG home. He showed a video where he moved his hair like that. And then he, you know, he kind of looked at the camera and a lot of people had something to say. Then we see him come back. He old up doing his new pictures. Like the internet took BG by storm. You know, like he knew it was there, but I don't think. At one point, I wasn't sure what was real or not. Like what pictures were real. Right, but he came out right. And when he came out, think of being locked up for 11 years or 12 years and you coming out and you got to deal with life the way it is now. You hadn't been out here moving around in Bentley's and different, you know, Mercedes Benz as people coming at you. How do you think that was for BG, man? I would advise him to not literally join Instagram and social media yet. I would tell him, don't do it right away. No, for I would. I'd be like, yo, don't do it yet. Like do it slowly. Like you just got out. Cause it's an abundance of opinions. It's a high price, man. Could you imagine? Like every, it's people judging you. They mean to me, man.  I feel like artists like BG, you got the legacy already. He need to come to boss talk and talk. I won't, we won't, we won't hear from you. We won't, we won't see your heart. Like people already fans of you now. All you can do is win them over some more. You want to hear them talk. It's time to talk. It's time for us to hear you. Yeah, I might have to go now. What did you go through when you was in there? Like, you know what was going on? What was in your mind? Did you see the game change? Cause they got phones and computers and things like that. Like, were you ready for that? Like, cause he might be. Yeah, he might be. He came home BG. Yeah, yeah. Under cash money. Like he been on social media. I didn't even think about that. That nigga jamming, too. They want to boost his play. That old jamming. He talk from his home on earth, too. That old jamming, man. That's the way BG do it. He doing what BG do. And that's what we want him to do. Tons of my friends, when I saw him come home after doing a couple of years, bro, they'd be in help, they'd be in shape, and they'd be focused. Yeah, yeah. That's what it's supposed to be though. They'd be focused and they'd be in shape.  I'm just saying for a lot of them, there's that kind of thing. But they always come home in shape. They always come home focused. Always. And just unfortunately the environment usually wins over it. I can't wait to hear that first project or see that first video, the music video. It's gonna go hard. I could promise. People waiting to hear them talk. Everybody talking now. Everybody talking now. That's what I'm saying. Everybody talking now. Everybody talking now. And you hear your BG, we gotta know. I think everybody's talking now. It's a whole generation that don't know nothing about you. For sure. Oh yeah, for sure. You can get to them. You can just get to them. You bring up BG to who? They ain't gonna know. The kids don't know nothing. They don't know nothing about this dude.  Where they can be like, oh, I've heard that. Or I know what you're talking about. That's Juvie. They don't even know Birdman. They know Birdman through Young Boy. When you say Birdman. They don't know stun like my daddy Birdman. They don't know the number one stunner. They don't know that. They don't know that. Put some respect in my name. Yeah, they know that. Oh, he's that guy. He's that guy. That's all they know. On the breakfast club. So, J Cruz, who do you see now in the Dallas world like that? The music. The new music. Are you listening to the new music? I mean, I come across it to me like being, because again, I'm not fully engulfed in it. I'm not gonna pretend to be, right? I would say, I knew what you were saying. Oh, damn it. I just had it in my head. Big X, that's what we're gonna say. I know what you're gonna say. I would say it's the most standout for me right now, right? Where he's actually like on TikTok and boom, boom, boom. TikTok just signed a deal with Billboard where literally you can make it on the Billboard charts through TikTok. Wow, that's big. It's official. It's huge. That's big. That's life changing. That's life changing. That's life changing. That's life changing. Anybody at home with the nice, with the decent equipment can actually like, literally like change his life without the help of outside interference because you're literally on Billboard. So there's something there like what? Yeah, I got just Texas Peer, Mexican OT he'll be here next week. That's all right. Like it's an A&L and I talked to him yesterday. Like it's people, the youngsters doing things, but I mean, it seemed like the females is making the most noise a lot of time when you hear the big bits and they put the money behind them and they like, 60 reds, my booty whole brown and it's going down. It makes sense though. You see what I'm saying? The biggest music fans are women. So now they, all they doing is getting behind themselves. They get behind themselves. Yeah. And I think there's, you know, this happens too with me, you know. It's going for so long. And then it goes back to something else or the, you know, there's a fluctuation of up and down to rollercoaster ride. I feel like, you know, nothing stays on top forever at no coast rain forever. No sound rains forever. Cause I'm telling you this sound that we currently have in 10 years is not going to be the same sound. I guarantee it, it'll be something different. Wow man. I think both of y'all are coming on the show. Man, J.Cruz, we cruising. I enjoyed myself. Always. The Little Ronnie Mother Health showed up at the end, brought it on home. Mr. Maker Show lover up front. I want to say thank you, man. J.Cruz, we cruising again. Always man. The next quarter. The next quarter before the holiday. We're going to have a Christmas get together on this thing or something. Or we're going to do something for the turkey day. I tried to get you to do some shorts with me last year. Yeah. You got, you owe me that. I got to do my Christmas shorts, man. All right, Boss Talk. I'm doing the Cruzes Kids Got Kicks this year in December. And if you don't, if you don't do anything, we'll definitely take a donation. That's for sure. Whatever you need, all you got to do, pick up the phone, quit being bashful and call. Check it, man. It's been another great segment of Boss Talk 101 where the boss is told.