Thank you so much. You talked about gamification, that's very important, very interesting, and also the methods to increase engagement from different workers and create a new working model. I personally found it very, very interesting. So to develop this concept more right now, let's give them a round of warm-up calls. Let's welcome today's our panelist on the stage. Digital Minister of Taiwan, Audrey Chang, and Eva Chang, CEO of Trend Micro. Alright, so I will only have 20 minutes with you two, and then the next 25 minutes will be Q&A sessions for everyone who has a personal, not personal, working, sorry. Questions for Audrey or Eva, can you slide out to raise your questions, and then Audrey and Eva will personally answer your questions. Alright, so first, let's dig more into the concept and the actual force of DevOps. I understand it has its challenges, its opportunities, and Trend Micro uses it very, very well. In terms of specific details, Eva, can you share some of the stellar experience or stellar team that you've observed? Okay, actually, that of the most important thing is that you need to have quick response and correct response to customer requests. That's the most important spirit. But no matter what platform, what technology we use, that's the end goal you want to achieve. I think in the past one year that Trend Micro went through this journey of, we transform ourselves from a software release. Usually software companies, we have an 18 months release cycle, you will finish one version, you throw it over to the sales people and then, bye bye, the developer don't know what's going on in the past cycle. This year, we really embraced this DevOps and a lot of our products, including our TrendX engine, which is using AI in real time, we can know which file from customers environment is possible causing damage. Or we have this very famous virus buster check, which is in Taiwan we call it on that diet. Thank you, Audrey, for helping that group and posting the recommendation. Business Weekly. Just Business Weekly. Just that. So those are the important things that we learned that using DevOps, you can get closer to customer and respond and in our cybersecurity business, most important thing is timely protection for our customers. Audrey, from your response, I can tell that you're very aware of this DevOps concept and method, right? I used to be an HL couch. And then did you, did you see their work, their hard work in putting all this into applications throughout the past years? Yeah, definitely. I think the intrapreneurship, right, the kind of work that I'm doing within the cabinets, as well as the virus buster team was doing within Trend Micro has the same spirits, right? There's a more team of people recognize a new emerging need. People understand this is not just about spam and virus in emails but also in end to end encrypted channels such as line, which is also popular in Japan, right? Without sacrificing security or privacy, we discovered the need that if people respond to the misinformation, the conspiracy theory, the scams and so on, through volunteer participation, this is what we call everyone's business with everyone's help. And so this collective intelligence informed our response strategy and pivoted into a pretty good product, the virus buster in Trend Micro's case. I see. Yes, I'm sorry. Eva, go ahead. I'm also the thing, so I understand. Our question is that what is the challenge of devil process, right? And even within our company, we are a private company and we should be able to control everything, but the biggest challenge is data silence. Carmen has their own data and it's very hard to connect with this data. But I imagine that in government agency, this bureaucracy and why they are like, oh, how did you overcome that? And for instance, the mask, within such a short time, you come up with the mask map and how did you do that? How did you break that silence? That's right. So a very, very interesting approach that we take is so called open government approach. In Mandarin, you call it Kaimen Zao Ju, which is very difficult to translate to build a car behind open doors, maybe. The idea is not to connect those silos arbitrarily, but rather ask those silos, is there a way for you to publish the data as soon as you collect the data to the open? So instead of silos exchanging data behind closed doors, they actually exchange data behind open doors. But in terms of the mask availability, for example, is the individual pharmacies agreeing to publish the real-time availability data every 30 seconds? Imagine if they send the data back to the NHI and the NHI review it manually and publish every day, then everyone will have to trust the NHI as a third body. However, when the pharmacies agree to publish as soon as they're collected, then it's a participatory accountability, meaning people queuing in line. After they see someone swipe their national health card, they can actually see on their phone using maybe a linebot or something that's the availability decrease in real-time so that it decreased by two and two and two initially. Nowadays it's by 10 and 10 and 10, but if it rather increases, people will call 1-922 right there, right? So because of this rapid response cycle, this is not about someone integrating those data manually, but rather asking them to publish soon as they collect. Yes, Eva, you pick up the word trust within this conversation. How do you enhance trust between teams in terms of private sector and how do you enhance trust between different government sectors? That's very interesting too. I think I want to borrow your word. It's very hard to translate, but it's open door. That's right. I think open door probably is the way to fill the trust, right? Probably you can illustrate more about this part. Definitely. When I joined the cabinet, there is already an open data policy, but I upgraded it into real-time open data and gave it a moniker open API using the open API standards. I think it's a Linux Foundation standard 3.0. And because we share the same standards, people come to rely on each other for service delivery. And when people fulfill those service delivery APIs like a contract over time, then people understand what is better if they develop themselves and what is better if they just make sure that everyone can build upon the same API. A case in example, initially the mask availability is in the form of maps, but for people with seeing difficulties, maps is not very friendly. So line bots, voice assistants, many other ways of doing things actually more than 140 different ways of doing things started to come. And whenever someone say why there's no American English version, we're like here's the API build one and why there is no indigenous Amis version will build one. So basically by saying, if you can build, you build it. This is how we ensure that we trust the citizens and the citizens trust us. Right, but when you do this open door, don't you face a lot of questions about the security, the data safety? Definitely. And because of that we make a very clear delineation. The national health insurance data is not part of the public internet. It's behind VPN behind its own network. On the other hand, the public data set the open data data set is on the public internet and also replicated across more than 140 different citizens developers. And in a sense it's almost like a distributed ledger in a sense that if we modify it, everybody will know. And so because of that trust is much more easily verified when it's replicated across many development groups. But of course the central operation technology that of course is not connected to the public internet. Right, so I think it's like in security field we say, if you want to have trust, first you need to start with zero trust. Definitely. Zero trust. Zero trust is that you need to verify. Verify first. And then trust that you can. That's exactly right. Audrey, you are one of the most high profile digital minister across Asia, if not across the world, I know you have great publicity in French, German as well. But before government officials from Japan, my next question will be, you've moved so much different digital policies throughout the past four years so far. Which one is the most memorable one for you and you think it's so meaningful and I did the right decision. I think one of the key decisions that we made, and it's not just me but also premier, let's sing the solution China also minister of some portfolio low pension bed and go as you talk about collectively we made a decision to counter the info that make that's the disinformation crisis that's the conspiracy theories and so on, without administrative takedown. Now, this is actually very unique, because mostly in Asia, when people see there's a disinformation crisis, the intuition is to enable the cabinet to be able to take down messages from the public internet. So it doesn't spread and so on. This is like a lockdown in pandemic. It's not useful, but it does hurt the trustworthiness between the social groups, and it also makes other sort of solutions very difficult to grow. Once you have a lockdown people just stay at home and there's no way for social organizations to build right. And so, just like lockdown, we make sure that we counter the info that make with no takedown by relying on for example the third party fact checkers that America works with right through the virus bus and so on. And so this is like asking people to contribute more to wear a mask to wash their hands to share good hygienic practices and so on, so that it actually reinforces democracy, rather than concentrates more power into the public sector. And so this, what we call the people public private partnership model, starting with people the social sector, the media, the fact checkers and so on, and moving on to the public sector without taking down from the private sector. I think this is one of the more memorable choices that we made. This is excellent that deserve a round of applause. I think this is the attitude that that's one of this one of the big reason that try my, I mean, Taiwan is like in new from the whole world. Yeah, and this is so important for the whole world to get this message. Eva, as a company leader and CEO, how do you lead try micro to combat COVID throughout 2020 because as far as I know, you guys level up when everybody is taking a huge hit. Yeah, actually, I must say, I always say we are lucky because we are totally relying on digital we are a global company. So we rely on digital communication a lot. So when COVID-19 happened, and we all need to work from home. Actually, it's less challenge for trying micro, but I must say one thing that is really impressive, which is our Philippine operating operation center, they were the core centers core centers usually is like a bunch of people need to sit there, receiving the course right and Philippine don't have very good infrastructure, but within three days, our whole 1000 support people take their computer from office back to home set it up and answer during all this one year they all work from home, our customer satisfaction did not drop at all. So I think that is probably like you say, they trust, I believe the power is in those people they feel they have a mission. They believe they are doing something that is important. When, you know, during the COVID-19. Yeah. Immediately we think one, one month we see 260% increase in spills, phishing email. All this bad guy trying to utilize this opportunity to, to grab the money right so we all very angry about those bad guys and that's the share mission that we have that I think enable people to do the right thing. Yeah, since we have limited time my final question, since we're on safety issues and data privacy, I think it's so important when we into the new norm for the following years, I suppose. So both from your experience from public sector and your experience from private sector, what's government's role in this and what's her vision about enhance the whole Taiwan, especially data protection data privacy. And as a company you provide solution to the whole world. What's your vision and what's her. The next step vision throughout the whole space. Sure. So, what we will do definitely is in order to make sure that privacy is designed into all the government digital services. We have published for example the government digital service guidelines or the gdsg, as well as working with the for example the European Union on the GDPR adequacy, and that will definitely enhance the protection and the kind of psychological protection, such as the cyber security which is of course the foundation, but also the secure by default arrangements so that when people feel that their privacy may be compromised. There is a reliable way to get what really is happening to the people. I think we will use one example in consumer right protection in Taiwan when you buy something over a e-commerce shop. You can buy it to seven or 10 or 14 days of trial period, and if you don't like what's being delivered to your house you can just repackage and send it back and get a refund. Now this is protected by the Consumer Protection Council, and people understand generally that if a website says that by clicking this by default you forfeit the chance to try for seven days or 10 days or whatever. It doesn't mean null and void. It doesn't mean anything. You can still return that because it's protected by law. And if there's any tensions arise from this kind of labeling, people know that they can call the Consumer Protection Officials, the Xiaobao Guan system. That's then we'll fight for them to get a fair treatment and so on. So we need a very similar arrangement for privacy protection for personal data protection, and that is what we are now focusing on. I see. It's clear, yeah. Eva, I have a statistic here. For the past year, Tremacro has become a thousand and six million U.S. dollar company. That is a world leading brand. And as I suppose safety data and safety garden, this is such a cold thing and technical thing. How do you transfer into a warm brand and provide solution to the whole world and moving forward? What's your vision? I think for cybersecurity company, the most important brand is trust. And I kept on saying that for 33 years now, since we founded the company, we do nothing but cybersecurity. And so customer trust is, I think is the business model is very important. If one hand is selling data and one hand is trying to do data security, that's not trustworthy, right? So I think that sometimes I call Tremacro a very single-minded company. We just very persistently doing cybersecurity. But I'd like to mention something about post-COVID-19 security. I think this pandemic actually accelerated the digital transformation in a lot of sectors, right? So many people, no matter it's work from home, study from home, or the smart factory, or even smart car, smart construction infrastructure, all of this is accelerating into the digital platform. But what it means to security is widen the, we call it attack service. There's so many places that the attacker can attack. They can attack from the home office into the enterprise. They can attack from the, say, smart meter, right? The smart grid smart meter and then attack the countries infrastructure. So there's a lot more that we need to do to protect this widened attack service and correlate all this data, like you mentioned. Sometimes we need to understand how is the traffic normal data, right? We get it from government. What is the traffic pattern? Then we can analyze that somebody is hacking that traffic light to making a different pattern. So I think it's a very important thing for cybersecurity and working with the government sector because we think our specialty is cybersecurity. Government has a lot of these citizenships data and citizens infrastructure. And this data has interchange and collect, like you say, people private, public, or combined together. Our president saying one has a saying that cybersecurity is a matter of national securities and G1 precisely at this point. Right. Thank you for sharing my time is up. And right now it's open floor. If you guys want to raise your questions. Do we have the QR code here so people can scan through slide all right now if you have any questions that you would like to raise. Audrey here has this iPad. So if you raise any questions to title and and and and also Eva can can see some of the questions to see the QR code click the hamburger on the top left side. All right. Please use your phone and scan the QR code here. If you have questions to raise right now is the perfect timing. Presentation mode. Right. No, because they're they're putting up this for us to see and so I was just asking them to to share it and presentation mode. All right. So we're now waiting for them. And now please if you have questions. Okay, let's keep them sometimes. Okay, this is what we call Chen Luan go back. The first, the first question is to Audrey, how see I see the loop. All right. Audrey, I know your style is you will pick the question and you will answer right because it's it's it's more. That's right. So yes, I like you all. Thank you so much. And I'm sorry. That's right. I use the green vines for my hair product. But for body wash, I use. Okay. From all online audience, they're, they're asking what shampoo does Audrey use. All right. All right. There's more serious question. Who is birthday today? Okay, famous for seeing. No, not really. Okay, right. So, yeah, there's a more serious question. Can we, can we get. Let's, let's go to that. Okay. Right. So there's a question that says in many countries, there is a mistrust between the citizens, the industry and the government. How does Taiwan get everyone trusting each other. So the key, the key is the government need to trust the citizen first. And then the citizen may trust back, but, but yeah, may or may not. It's beyond us. But, but, but how, what do I mean by trusting a citizen. There's two, the most important two things. The first is to publish the data as soon as we have the data to make sure that there is no time lag between the data collection to the state and the data publication so that everybody can verify what really is happening. The other thing is accountability. It's very hard to translate in Mandarin. So I usually translated to a gate to交代, right, to be able to account for something. So for example, when most creation in first started to roll out, there's a social innovation that displays the real time map, right, but there's also another social innovation from pharmacies to hand out those how much I take a number system. And now these two individually are very good innovation, but taken together. This is like Mentos plus Coca Cola. It explodes because for the pharmacy that hand out those numbers at a morning and asking you to take the mosque at an evening. It looks on the map like it sells nothing for a while. And during lunch breaks it sells everything. Right. And so when we discovered this issue on February the 6, the first thing the CCC the Central Committee Command Center and yours truly did is to apologize is to say sorry, we didn't think of this. And to the pharmacist saying whatever you're doing is right, we support you and whatever we were doing wrong, we will fix it next Thursday. So we started at the time establishing an iteration cycle that's weekly. And so everybody come to realize that all the rules or the regulations or the algorithms and so on, are up to touch welcome right everyone can send a new ideas to the CCC. So the very next week we fix that by having the opening hour split into two different data fields, one for collecting number and one for collecting mask. And then a week afterward, we invented ways to, for example, to disappear from the map. Right. If the pharmacy hands out all the numbers they can just press the button and disappear from the mob and so on. So after three or four iterations, then we start to do a pivoting or pre ordering and things like that. And so at any time, people understand that it's not their fault to come up with social innovation. It's always our fault. And our commander Chen Shizong has a great way of saying it, which is way and Joe Joe woman my right legislator teaches. So whenever anyone want to offer anything we just turn those complaints into co-creation the very next Thursday by providing accountability and that's a key. Yeah, I just want to say in your this sentence you speak everything about that ball. Because I think that the most difficult thing for engineer or for any person is to admit I am wrong. That's right. And always a lot of time we will say customer.  How do you. It works for me. It works for me. So I think in your process, the first most important thing you say it's my fault. Okay, and I would try to understand why, why this is not feeding your, your way and is next week. We'll fix it next Thursday. Yeah, every time we fix it next Thursday. Right. I think it's perfect. Your description just is the devil mentality. Thank you. Right now we cannot see the screen here but give you guys a little bit time so we can see all the questions above I see there's a very important one can we go back a little bit. There's, there's one called. Yeah. So there's one that says do you think there are still areas that we can improve on how we deal with misinformation the so-called fake news that is still apparent in the society. Yes, definitely. I think in the long run misinformation really is just a symptom. And the root cause is that people are still in a mindset of being readers consumers viewers of radio and television. Now that there's nothing wrong with that because it was born in the age of mass media, but nowadays in Taiwan broadband is a human rights no matter where you are in Taiwan, you get to make this per second and bidirectionally at just less than $570 per month. And because of that, everyone is media. Everyone produces media. And because of that, we are not teaching media literacy only anymore. We're now teaching media competence, meaning that we understand the primary schoolers, my grandma and so on. Everyone our media producers and everyone need to understand their social responsibility as a media producer to balance their data sources their information sources to participate more in fact checking and things like that. So when we see a lot of middle schoolers and so on fact checking our three presidential candidates a year ago during their platform debates and so on. I'm very excited by that because that means that those primary schoolers are not just listeners of media. They are now actively participating in newsroom. So that's the one thing I think we can do about the same question. Do you think there are still areas we can prove in terms of how to deal with cybersecurity. Same question. Oh, there's so many things that we can put this that we can improve in cybersecurity, but at least one thing, as long as your president don't don't spread fake news. Our president don't the middle schoolers fact check all three candidates and she doesn't do that. Okay, the next question I saw one that's a little bit above I think that's so interesting a little bit political AWS stop polar due to some reason political reasons. And do you think Audrey I think it's a great question do you think Taiwan's infrastructure use cloud solutions from other country might be a risk. For example, our national center for high speed computation. That's the entire stack down to the metal is within our territory. And we also make sure that of course we still work with other cloud provider solutions on reusing the open source components, but we always make sure that those open source components are understood and deployed domestically. I really that's the only responsible way of doing a public service because when we build public service on third party infrastructure and if they go down, they have their own SLA they are not accountable to the taxpayers. So for the truly important parts of digital services and one we always make sure that those cloud infrastructure providers are domestic or at least have a domestic presence and can have the SLA agreements that is in response to the digital service actual need and also is subject to the same cybersecurity standards as the competent authority the ministries or agencies contracting out of services. I think really that's the only responsible action. Right and from a cybersecurity experts. I would say, actually, it's impossible that you want to say it's totally safe, you want to stop or the risk. So, actually, the most important thing for any organization is to assume that you will have a breach and then prepare your risk mitigation to be resilient so you can react fast and limited your damage that is even more important. What do you do you want to pick next question that you'll love to respond. So the next question is how do you motivate people to have a shared vision towards the same urgency with really cute dogs in the Taiwan counter pandemic playbook which is the stars playbook. In 2003, the main difficulty in communication was that there's no centrally identifiable trustworthy communication source initially in 2003, the municipal governments the central government the media were all saying very different things. So the central epidemic month center currently works with the Ministry of Health and Welfare's participation office or PO. There's a team of people within each ministry in charge of engaging the public and mohw p o actually lives with a very cute dog the name is called It's a Shiba Inu and this cute dog become this official spokes dog of the entire CCC communication strategy. For example, we will say to keep social distance the physical distancing indoor keep three Shiba Inu's away, outdoor to Shiba Inu's away otherwise wear a mask and the dog very cutely put a foot to its mouth in a picture that says wear a mask to avoid shadow to show how do I translate that to avoid putting your hand to your mouth I guess. So must protect your own face against your own hands. Now that's a message very much worth spreading and anyone who have seen this cute dog will share this message so that people understand wearing a mask is a matter of personal protection. This is not just about or even it's not primarily about respecting the elderly or respecting the frontline workers or respecting each other which is all very good and well that people don't tend to share that kind of message so cute dog sharing a message that appeals to rational self interest that's the most important thing. Yeah, actually Tremacro also have a famous dog. Yeah, that's right. That's right. The virus buster is also a very cute dog. It's a dog. That's right. That's right. So you see cute dog. Cute dog works Audrey I've been in media industry for the past 10 years and I think using Tai Chen this is such a phenomenal and good decision but before the decision being made how do you know it's going to work why it's not a bird why it's not a cartoon or mermaid how do you decide on this. Well, it just so happens that the participation officer lives with a Shiba Inu instead of with a mermaid. I don't know any official that lives with a mermaid but anyway. So it's cheaper actually they don't have to pay shutters or pay Disney or things like that right they just go back home because they live very close to the main building of the ministry. So whenever there's a new like physical distancing rule and things like that the PO just walks back home take new picture of the dog and post it on social media. It saves a bunch of licensing fees for Japanese government official they might have to choose a different animal otherwise it will cause confusion. I don't know.  There's a dog in Yanqiu Zhongyang電視台的神秀幼子, right. There's multiple Shiba Inus in Taiwanese media and they coexist. Let's move to the next question. So, yes, the next one says so this morning in our cabinet meeting, we have decided that we will first pass a specific act for digital identity card before rolling out the digital identity cards. And this is very interesting because to me, it shows that the cybersecurity awareness and privacy awareness has really grown during the year of the pandemic. Previously, there's not even half a million people downloading the National Health Insurance app the健康存摺, but now it's I think more than five million six million something like that. It's actually the most popular app in both Google Play and App Store in Taiwan for the past whole year. Because of that, people understood now more about how to check for the law for use of their National Health Insurance card, how to check the diagnosis from the hospitals and clinics they visit, how to even download the x-rays directly from the app and so on. And so naturally the expectation to the national ID card has risen because of this experience. So I think it's a really good thing. I think it we do have a duty to make an act. At least as secure and as privacy preserving as the national health card before we roll out the ID. You must need to have a lot of courage to stop a project like that. That's right. That's right. So this is why we call in Mandarin here we call pivot Joe drive right so first you have a shared vision you have a shared value and that's your Joe. And then you can rotate alongside this pillar and we can say, yeah, our main pillar is to make sure that everyone feels safe that cybersecurity and privacy is preserved and that's our Joe that's our pillar. And then we rotate saying, okay nowadays people are saying this must be at least as secure as the national health card. And so we just do that right. Because again, it pivot much like how we told the pharmacist, hey, you have it right. We got it wrong. And we will remedy that next Thursday. Exactly. And I'm a basketball thing and I used to use this example. I always say, yeah, but you get the basketball. That's right. That's right. Yes. You can only have one. That's right. That's right. That's what you say. That's right. That's right. Exactly. One leg is on your mission. That's right. But how do you find the right direction? Mission oriented. Mission oriented. That's exactly right. All right, the next question is so interesting. I want to focus on this a little bit more. Yeah. So the government is looking for cyber security expert. Why don't you would you ever consider to work directly with our working with Trend Micro? I think you can just cooperate with us and don't don't try to recruit my. Okay, I'm not in a HR function here. But more seriously, I think there needs to be cyber security expertise in all levels of the agency, not just the one or two doctors who are of course very important to safeguard the agency. But equally important is that every level of officials need to understand that cyber security is not just about something that you pay attention to after something bad happens. You need to be designed upfront. You need to invite this white hat thinking, red teaming and things like that, even before you roll out your first digital service. And so I think equally important is the competence of all levels of officials. And in Taiwan, we thank Trend Micro for showing what truly contributions from the white hat community could be to the national security. And we are now looking to promote more of that, especially to young people, right? There's AIS 3 from the Ministry of Education and we're looking to expand that even more so that the parents will feel safe if their child says, Hey, I'm going to be a white hat hacker. And the parents will not panic. That is also very important. All right, our time is up. And thank you so much for the question that you've raised. I think Audrey is online all the time. If you do have so many questions, maybe you can find a way to talk to her directly. Oh, I've been told they have five minutes. So maybe one more question. One more question. Right. So the last question is actually a complex one. Masaya-san would like to know there are digital transformation failures in Japan over the last few years. How does the Taiwanese government help companies secure their digital transformation? So to, I would not comment on the first sentence, but second part of it. I think it's by really by making sure that our failure modes are public. That is to say to fail fast and loudly. In Taiwan, for example, the masquerading example, we actually had a prototype that people didn't see that was using mobile payment instead of the national health card. That's initially at a convenient stalls. And we didn't roll it out, especially early on because we understood that people trust the pharmacist more. And we also know that only around half of the population understand how to use mobile payments. And so if we roll it out as the first version, then we will not get three quarter of the population getting access to mask and washing their hands properly because they heard it from their trusted pharmacist. And so we kind of deliberately let the first version fail, because we understand that we need to serve a higher purpose. And later on, when we introduce pre-ordering at a convenience store, again, the first prototype is actually using automated tele machines or ATMs, where you can insert your bank card or post office card and typed in passwords and wire $50 and get this QR code that you can then redeem the mask on the same store next week. But we didn't roll it out again because of the feedback, especially from the elderly population told us that they're very wary to enter their password to the ATM. And they would think that someone, right, because it says that this counter scheme sticker 165 is on the ATM all the time. They're very afraid that they will just wire out their entire saving just to buy some masks. Right. And so because of that, we pivoted again and say instead using the national health card and pay cash, like literally coins at a desk. The convenience stores didn't really like that because it's very unlikely for them to impose by something when you pay by cash. But on the other hand, this really secured the psychological safety for the elderly people and so on. So we didn't hide the two failed prototypes from the society from the population. Instead, we talk about this failure modes all the time. We share whatever we have thought of and how we didn't implement something and that I think lead by example in a way of digital transformation. That people would then think about this transformation as something that really saves time improves quality and also builds trust instead of just chasing some shining new technologies at the expense of trust and so on. It's so refreshing to hear from a highly technical savvy person from government say that don't just think about the shining technology think about the customers feeding right you talk about these older people's feel feel of safe. That is so refreshing to hear. And I think that's the lesson probably all of us should learn is too much time we technology people just feel like the newest shining technology is good but how to implement it. It's all about the users. Thank you Eva for wrapping this up and thank you guys for sharing and this is definitely the time stop would you to please stand up and come with me because Tremacro has prepared a little gift. Come with me a little bit so that they can present the gifts and they put a lot of thoughts into the gifts and that is going to to Audrey here. So, later on, we will be having a group pictures. Thank you guys for participating Tremacro master forum and right now let's present this gift here and thank you guys from Japan that's the end of our webinar. Thank you so much for your participation, we're going to take a group photo together.


కునికitzer ముల్నాలిష్నిందాడింతొిఇప్భ్కాడార్టాి ఆంబిర్నిందాత్వ్నుటినివ్సిర్సందారినానార్తసందాసందాసందాపాతెర్న్నాతెందేధి� We know we believe that there's only one guy and that's on love. He can by himself. There's nobody else. No, none of that creates the person outside of a love. God on mind. And then we believe in his angel. We believe in him. The last part of me, the part of my mom is that we also believe in Jesus. Like a lot of people who say that at night, at the time of the week, the Quran has a chapter whose name is Jesus' grandfather. So like even a lot of Christians don't know who Jesus' grandfather was. He was named Emperor. So we believe in Jesus. We believe in the prophet and the messenger. We believe in Moses. We believe in Abraham. We believe in the culmination of that. We believe in the Bible. We don't believe in the Bible. We believe in King James. King James, there ain't nothing to do with that. We believe in the class. We believe in Jesus and Moses. We believe in the psalm. We believe in the original verse. And then we believe in the culmination of that. It's the Holy Quran. And the Holy Quran and the heritage. The Quran is the only one. It's untampered. So the same way we believe in the prophet, it's the same way we believe in the prophet. And then we believe in the psalm. So we believe in God's good will. So whatever happens to us, but we think we're trying to be bad or good, we know that if God didn't want it to happen, we want it to happen. So if everybody wanted to deny that we give you something and God didn't want you to have it, we wouldn't have it. If everybody wanted you to have someone, God didn't want you to have it, or should I say that I don't believe in God? If you all wanted to be the bad psalm, everybody else who was trying to convince we should be the bad psalm.  We believe in the psalm. So those are the beliefs. You can prove it also. And then the action is the first one that we're about to do is to take the hot things out of you very much, take what's out of the box and you want to pray to God and pray to Him. And He also supports the God and He brings the books to them. Some people say they come also and they start praying by the time they need to dance because they're in the car. Some of that's true. Some of that's true. Some of that's true. Some of that's true. So we believe in the psalm. We can pray in the fast and the month of Ramadan and all of these have been like some ins and outs that you've heard and we have practice and we can do the most of the stuff.  So you have a savings of $400 then 2.5% of that savings after the year you're to what you're doing. And so that's the basic practice. So long as you know what you're releasing on the practice you're good. And the best thing is you're testimony of faith.


After a wild deer in Crowling County was found to have chronic wasting disease, the Minnesota DNR is now offering landowner shooting permits to some residents. The DNR is targeting a localized area to remove infected deer. The CWD positive deer in adult female was found in Merrifield, north of Brainerd on January 23rd. Landowner shooting permits have been mailed to landowners who have 10 or more acres and are located within two miles of where the CWD positive deer was found. These permits go into effect on Saturday, March 2nd. A public meeting is scheduled for 7 until 8.30 p.m. on Monday, March 4th to provide additional details about the DNR's response efforts and to answer questions. The meeting will be held at the Woods Restaurant on County Road 3, north of Brainerd. The DNR will also make presentations available online for people who are unable to attend. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.


to write a something for an occasional paper and he has before and since occupied a very unique and very important space between policy makers, academia and think tanks and basically taking the ideas of people who are in the ideas business to policy makers and bringing the realities of policy makers to the people who are supposed to be thinking about novel mainstream ideas. Since 2012 Antonio has been the director of the EOSS and without anything other than great respect for his predecessors he really has taken that institute to a whole different level over the last number of years and has developed a team of quite extraordinary young researchers and analysts within the EOSS and has brought the EOSS I think really much more focused into the into the central policy making conversations in Brussels and elsewhere. So as I say it's a delight to have him with us both personally and professionally he's going to speak to us on European Security Defense. So without further ado Antonio you're very very welcome. Thank you so much Ben and many many thanks to the Institute for this invitation and this opportunity to come back to Dublin. I was here a few months ago in the context of the outreach and consultation process for the global strategy and I'm delighted to be back after the global strategy has been delivered. It is an opportunity but it is also a challenge because talking the fence in Dublin is always a very very very sensitive thing to do and I will try to live up to the challenge by trying to convey to you honestly and candidly a sort of insider's view of why and how the fence is back on the agenda and even to some extent on top of the agenda at least for the for the coming weeks. As you may remember allow me to recap very very quickly it came up in December 2013 after a few years of absence there was a European Council meeting devoted almost exclusively to the fence issues and in on that occasion the Council conferred the mandate to the high representative to come up with a sort of strategic assessment of how the world had changed since 2003. The assessment was delivered in June 2015 it is the famous paper on the three C's so to speak the world has become more connected more contested and more complex and it was a sort of way of redrawing to some extent the the map of the world around the European Union and to redefine the role that European Union could play in that particular world and on the basis of that assessment the high representative now Federica Mogherini was conferred another mandate to come up with a global strategy for European security and defense policy. For roughly one year there was a large consultation process across the European Union in Brussels with points of context that led to the preparation of a new text. It was an exercise that didn't take place in a vacuum as you may all remember the period between June 2015 and last June was quite interesting in Chinese terms there was the migration crisis terrorist attacks in Paris, Brussels and more recently in Nice and therefore all these factors played a role in the in the preparation of the global strategy but certainly the the the culmination of the process was last June because the summit when the global strategy was expected to be presented took place three days after the referendum in the UK. Initially you may remember there was even basically the same date for both the summit and the referendum because London decided to hold it on the 23rd of June and Federica Mogherini likes to to tell people privately the joke whereby Philip Hammond called and said Federica I now realize that you have set up a meeting of the European Council the same day as the referendum which of course was a typical case of fogging the channel continent isolated because the date for the summit had been decided long in advance it was the date for the referendum that was set on the same day then wisely the the date for the summit was postponed by a few days but it was the big shock of Brexit on the 23rd of June or the morning of the 24th and on that occasion single-mindedly they have represented decided to go ahead with the global strategy although in the initial negotiations the decision was not to proceed with it you may adjust that as you like I personally believe that it is better to have the strategy presented at the European Council the the strategy was presented during a very very tense meeting of the heads of state and government with David Cameron modifying the the result of the referendum and the summit took a note of the other text and welcomed the presentation that is the jargon that were used on that occasion and what next of course first of all let me say that the global strategy is not an official document in the traditional sense of the term by the EU in the sense that it has not been formally endorsed by all the member states at the level of co-repair or political and security committee but I can tell you from inside that the text has been somewhat negotiated that there has been an effort in in informal contacts with the foreign ministers of all the 28 member states including the UK to have a text that would not be unacceptable to anyone let me put it this way not agreed word by word but there was nothing in the test that would have immediately raised a rejection on the part of any single member state the price to pay for that is that perhaps the text is a bit long and drawn out that was a sort of effect of adding one point that was dear to one member state or the other but there was an effort to make it as consensual as possible what next the high representative in September at the Gimnik meeting the informal meeting of foreign minister presented a sort of roadmap for the implementation of the global strategy that includes at least three or four elements so to speak one is to deepen our understanding of what actually a joined-up approach to conflicts and crises should be and what different instruments at the EU level and the member states level should be brought to bear in that context a second trend is the so-called internal external nexus it is quite evident that our internal security depends on what happens outside and that it is to some extent inevitable that if you combine the issues related to migrations and the issues related to terrorism there is a problem there and also of different jurisdictions that have to be called upon in order to act collectively a third strand is about updating the existing strategies of the EU in light of the new global strategy I think that the new strategy on Afghanistan is about to come out in a few days time and similarly other efforts will be made in order to to work in that field but perhaps the most important trend is precisely the one we're going to discuss today at this security and defence and there is a sort of implementation plan it has been defined like that on security and defence there has been an interesting debate over the summer you may have followed the presentation of papers or rather known papers by some member states there was a Franco-German paper it was made public right before the meeting in Bratislava that starts from the assumption that the summer stage will proceed at 27 I mean the starting point is a EU at 27 after Brexit there is an Italian paper that was delivered more or less around the same time and there is a Finnish paper and right after that the high representative decided to circulate among all the member states a sort of questionnaire a catalogue of ideas to be discussed in which the member states are expected to give a response I think the responses are due as we speak these days and then the high representative will collect the main changes coming from the member state in the global strategy defence is never framed or addressed as a standalone policy it is always presented as part and parcel as an ingredient in a broader approach policy approach to external relations of the internal external access and in particular there is a lot of emphasis on the new threats hybrid threats that call into question the traditional separation between what is internal what is is external but the implementation plan is also an opportunity to tackle some issues in this field that have remained stuck for years in part because of the attitude of the UK that was not particularly favorable to discussing significant progress in the field of defence at the EU level and in part also for sort of lack of willingness or interest on the part of many other member states to address these issues what has changed since well the first is as I said the prospect of a new European Union at 27 and as I said the Franco-German paper starts exactly from that assumption the American attitude has also changed over the past few years you don't hear much noise coming from Washington and across the Atlantic not even from NATO about the risk of duplication or or competition with NATO in that particular respect there is a sort of very pragmatic attitude whereby whatever works you remember Bill Clinton whatever works in order to achieve results to increase the European's ability to take over more responsibilities especially in the neighboring areas of of of Europe and last but not least there is a readiness on the part of the European Commission to play ball the European Commission for a number of years has been quite restrictive in what it could do in that particular field what resources it could put at disposal of the member states now due to the different strategic context there is a much more constructive and pragmatic attitude on the part of the commission so the questionnaire that has been distributed and is being compiled is a way to give the member states not only the last but also the first word on what can be done collectively as you in this field in the assumption that the US such could provide to some extent added value to what can be done that through the EU framework things can be done that wouldn't be done otherwise at the purely national or even for the countries affected by that in the NATO context precisely because the EU is not just a political military alliance and it is a community of countries that share much more than just security and can also mobilize other resources on the financial and the institutional side let me give you a few examples of what is already in the pipeline to this aspect in this aspect as you probably know there is already a preparatory action launched initially by the European Parliament and then approved by the commission on defense related research that is something for the medium long term but it is something for which a budget has been allocated until 2020 and there is a prospect of having an even stronger budget in the next multi-annual financial framework there is a readiness on the part of the commission to disperse money for so-called capacity building in third countries well all their the activities and operations that European Union has carried out also with iris participation in sub-saharan Africa for instance there has always been a shortage of resources and even the training could not be followed up and complemented with equipment and equipping military and police forces over there there is a readiness on the part of the commission to use part part of the development package in order to support those efforts on certain conditions there is a readiness on the part of the European investment bank to free up loans in order to permit investment on defense research and development to that effect the European investment bank is a U institution but is not part of the traditional framework of new institutions there is an idea of providing direct funding from the commission for some types of equipment for instance satellite imagery or maritime capabilities that could also be brought to use by the European Union and last but not least but this is still far from being agreed upon there is a possibility of some tax breaks for those forms of investments on cooperative projects between and among member states that could create common capabilities that is something that could be to some extent that is a quest coming from my own country in particular discounted from the the stability pact in order to allow for more investment in that and last but not least there is a determination to review the so-called Athena mechanisms that govern the way in which military operations are funded by the European Union by adding deployment cost by adding some of the equipment that is involved in there in order to take away part of the burden from the member states that participate in those operations among the other issues that are on the agenda is a different framework for the use of the so-called battle groups also Ireland is involved in that it is in part about the funding it is in part about giving them a sort of a more permanent hub in Brussels that could help deploying the battle groups whenever necessary there is an idea that has been put in the questionnaire about creating a sort of joint civil military planning and conduct facility in Brussels in order to create an additional layer that would permit the operational commanders to liaise with Brussels when that is required there is a request to improve the the rules and the procedures for forced generation for civilian crisis management that has been a shortage of adequate resources in there and the game between the commission and the member states could be improved in that particular aspect and that has been very much in the headlines that has been a discussion on the extent to which some articles in the treaty that have not been used so far can be activated and brought to bear one is article 44 that basically permits a group of member states to be mandated to carry out an activity on behalf of the European Union and the other one is article 46 about the so-called permanent structure cooperation among a group of member states that could operate jointly also with EU resources all this hints at the so-called level of ambition which is to some extent the common thread in the current discussion among the member states that is what are the types of capabilities that would allow for an appropriate level of strategic autonomy for the EU in order to be able to carry out certain activities even when NATO is not on board and a single member state is not willing already to carry out those activities by itself as I said the questionnaire once all the answers are collected is meant to ascertain and assess what the member states are ready to do or not at 28 at 27 and at less than 27 if that is the case my understanding is that the representative will try nevertheless to be ambitious and to come up with a package that is as inclusive as possible capable of covering demands coming from different member states also demands that apparently may not go in the same direction with the view to having a few quick deliverables already by the end of the year that could be put in place before the end of the term of the current institution in 2018 but also putting in perspective a number of measures and resources that could help generate additional capabilities in the medium to long term that will be probably after Brexit and in the next multi-actual financial framework let me conclude by raising the political question why this hurry why is it that suddenly after Brexit there is such a pressure to deliver on security and defence the high representative says that there is a window of opportunity and there is also a window of urgency in this aspect first of all the demand for security is very widespread across the european union and of course one of the challenges is that the drivers or the ingredients of that demand are not the same all across the european union they are very different in in Tallinn and in Dublin they are very different in Cologne and in Paris they are very different in Brussels and in Athens and of course the task of political leaders is try to bring together different strengths in order to come up with a credible and shareable package to that effect there is also language in the global strategy that to some extent raises this issue when it says that the european union has a duty to protect its citizens and to deter threats that is language that is new and goes beyond csdp as we know it csdp has been for a number of years basically about acting outside the european union in order to promote peace and and and build a peace across the world so the demand is there and has to be met it's also a way of proving the the added value and the usefulness of the european union and we have to respond also if i may put it this way acting on security and defence is the area in which it is more likely to to exist a consensus among the member states on other policy areas migration the stability pact position is still divergent among the member states whereas here due to the particular strategic context there is a possibility to show determination and to show that the european union matters and of course the urgency is due to the political agenda next year if you look at what is in the pipeline next year you have french elections first presidential and then parliamentary elections from march april dutch elections in may and german elections in september these are three founding member states of the european union two of them are certainly core members but i would say also in this respect that the Netherlands is no less important and there is a lot of uncertainty about the outcome of those elections at the end of the year we may end up with a different set of leaders across the european union and this element of uncertainty makes it all the more necessary to reach some sort of agreement at least on the way ahead before the end of the year so december in many respects the real deadline although there is a frequent reference to march the 60th anniversary of their own treaty as a sort of a ceremonial moment at which some ideas can be put on the table but march will already be a few weeks before the presidential elections in france so i suspect that december is the real deadline and what about island for the little knowledge i have a security and defense is a very sensitive policy area in this country the country is probably in a slightly complicated political phase with a minority government in that respect but it also has legal and institutional safeguards in the treaties i've read the the the press recently and there is a lot of fear of being marginalized or being outvoted there are many many many safeguards in the treaties so i i think that that is probably a fear that is to some extent overstated i would say if i may that the most important thing would be to have a cooperative approach in which island articulates its needs and its demands that should not be only negative demands about what you should not do but also what the european union could do and what island would contribute to in this particular respect in order to allow the high representative to come up with a package that is more acceptable to everyone a specific challenge for everybody in island and in process will be to find language in presenting these ideas that speaks to to the people in the streets that is not too technical but conveys the right ideas and the right messages unfortunately the debate in europe and on europe regarding security and defense has been hijacked for decades by terms like euro army permanent headquarters and application that is not what we are discussing right now but unfortunately very often these terms come back to haunt us and make it even more difficult to find those pragmatic and feasible arrangements that the high representative in particular would like to be able to deliver by the end of the year


Hello, welcome to the lecture number 32 of the course, Quantum Mechanics and Molecular Spectroscopy. In the previous lecture, we were looking at the harmonic oscillator, because harmonic oscillator is a good approximation for a chemical bond at the equilibrium distance. And we will use harmonic oscillator to derive the selection rules. Rather we will use harmonic oscillator wave functions to derive the selection rules for the vibrational spectroscopy. In the last class, I told you the solutions of the harmonic oscillator are of the form psi n equals to nn, some normalization constant hn of x root alpha, this is the Hermite polynomial multiplied by a Gaussian function exponential minus alpha x square by 2 is the Gaussian function and this is your normalization. Now, where n will take the values of 0, 1, 2, 3, etc. Now, and your nn is given by alpha by pi to the power of 1 4th 1 over 2 to the power of n factorial. Now, if I use this and then I can write a wave function psi 0 will be equal to alpha by pi to the power of 1 by 4 exponential minus alpha x square by 2. Here psi 1 will be equal to 4 alpha cube divided by pi to the power of 1 4th x exponential minus alpha x square by 2 and psi 2 will be equal to alpha by 4 pi to the power of 1 by 4 to alpha x square minus 1 exponential minus alpha x square by 2. Now, what you can see this exponential alpha x square by 2 is going to be common for all wave functions. So, essentially the shape of the wave function will be dictated by the Hermite polynomial this one. So, in this case this is into 1, in this case this is x and this this is 2 alpha x square minus 1. So, one can plot the harmonic oscillator wave functions as this is n is equal to 0 as something like that equals to 1 something like that and n is equal to 2 will be. So, they look very similar to the wave functions similar to particle in a box wave functions in appearance only for the appearance sake they look. Now, one of the most and of course, there is a energy value E n is equal to n plus half h nu. Now, we must always remember that the wave functions will look very similar to the particle in a box, but they are not exactly mathematically very same because these are Gaussian functions multiplied by Hermite polynomials and those are sinusoidal functions. Now, when we are now looking at spectroscopy, so what we will need is a transient moment integral. So, for selection rule what we need is transient moment integral. Now, transient moment integral basically connects two states with two different quantum numbers. So, one can think of TMI will be nothing but integral in the case of harmonic oscillators these will be minus infinity to place infinity. Now, the wave function that we will have is psi m mu psi n theta. So, that will be my transient moment integral where m and n will be different quantum numbers when m is not equal to n. TMI is equal to I can write in terms of bracket notation this will be psi m mu psi n where m is not equal to n. Now, we know that mu itself can be written as operator mu itself can be written as mu naught plus d mu by dx evaluated xe into x plus half d square mu by dx square evaluated xe plus x square plus etc. So, this is nothing but your Taylor series expansion of dipole moment. Now, you will realize this is nothing but your permanent dipole moment and this is a constant. So, mu naught for a molecule is constant the permanent dipole moment is constant and this is nothing but the dipole moment derivative. Now, what we will do is we will ignore higher order terms and we will take just mu will be equal to mu naught plus d mu by dx evaluated xe into x. Now, one thing that I must say there is x is just a generic coordinate I could call it as x could be called as q or r depending on the r is nothing but radial vector connecting 2 atoms. So, when I have a and b bond this distance I could call it as x or q or r does not really matter they are just variables. So, in the previous classes if I have used r I can interchangeably used r and x.    So, I can always bring out the constant out of the integral. So, this will be nothing but mu naught psi m psi n plus okay when you look at this particular derivative that is nothing but the integral or sorry the differential first derivative of mu with respect to x evaluated at xe that means d mu by dx whatever that derivative is if I evaluated xe. So, I will call it as mu prime xe or rather I can call it as mu prime evaluated xe and this again is a constant mu prime evaluated xe psi m x psi n. So, you have two integrals. So, essentially now my transition moment integral.  Now, I have two integrals and these two integrals must be evaluated. Now, one thing we know is that H harmonic oscillator psi n is equal to En psi n where this is the harmonic oscillator Schrodinger equation and I told you that whenever we have a Schrodinger equation all the solutions that means the solution psi n form a complete set set and integral psi m psi n will be equal to delta m n that means they are mutually orthogonal. So, the first if that is the case then your TMI will now become mu naught psi m psi n and this integral will be either 0 or 1 okay it will be 0 when m is not equal to n and will be equal to 1 when m is equal to n. So, when m is not equal to n it will go to 0 because we are looking for transition from state m 1 to 1 state to other state that means we are only considering this option when you consider this option this integral will go to 0 and will not contribute to the TMI. So, now your TMI is left with only one integral that will be nothing but mu prime at xe psi m x psi m this is x okay. Now this even integral needs to be evaluated okay, but fortunately for us this is not a very difficult to integrate because there is something called recursion relationship. Now what is this recursion relationship in the case of Hermite polynomials one can write 2 times x by alpha of h n will be equal to h n plus 1 plus 2 times n h n minus 1 okay. So, I will slightly rewrite this okay. Now what I am going to do is I am going to multiply this equation in a slightly different way sorry not rearrange this. So, this times x times h n will be equal to alpha by 2 h n plus 1 plus n alpha h n minus 1. So, this relationship I want to remember okay. Now let us go and write the transition moment integral. So, now time moment integral TMI this will be equal to mu prime evaluated at xe psi m x psi m okay. And what is your psi m psi m is equal to n m h m e to the power of exponential minus alpha x square by 2 and your psi n will be equal to n n h n exponential minus alpha x square by 2. And we also know that x times h n will be equal to alpha by 2 h n plus 1 plus alpha times n h n minus 1 okay. Now we will use these three formulae or these three equations and plug it in this okay. Let me write this in a slightly different way that is my TMI is now equal to mu prime xe that is the first dipole moment derivative of mu with respect to x and evaluated xe. Now psi m will be equal to n m h m exponential minus alpha x square by 2 multiplied by x n n h n exponential minus alpha x square by 2 right. So, that is my TMI. So, TMI now will be equal to okay let me rewrite that equation mu prime xe integral n m h m e to the power of minus alpha x square by 2 x n n h n e to the power of minus alpha x square by 2 okay. So, this will be nothing but mu prime xe.  So, n n n m okay. Now rest is integral h m e to the power of minus alpha x square by 2 h x h n e to the power of minus alpha x square by 2. So, this is equal to mu prime xe n m n n okay. Now I will write in terms of integral okay integral h m x h n e to the power of minus there is a 2 of them. So, this will be minus alpha x square okay. So, that is my integral that I need to evaluate. So, this is nothing but now we know x h n this is a generating function or the recursion relationship and that is equal to mu prime xe of x n m n integral h m okay into x into h n will be give me alpha by 2 h n plus 1 plus alpha n h n minus 1. So, that is what I have written down in terms of generating recursion e to the power of minus alpha x square t tau okay or one could write it as from here one could write it as this is equal to mu prime xe n m n n integral h m e to the power of minus alpha x square by 2 to x h n e to the power of minus alpha x square by 2 t tau. Now I can plug in the recursion relationship here. So, this will be equal to mu prime x e n m n n integral h m e to the power of minus alpha x square by 2. Now this one will be alpha by 2 h n plus 1 plus alpha n h n minus 1 e to the power of minus alpha x square by 2 t tau. So, one can rewrite this integral t m i equals to mu prime x e n m psi m e to the power of minus alpha x square by 2 into n n alpha by 2 h n plus 1 e to the power of minus alpha x square by 2 this is one form integral d tau plus mu prime x e integral n m e to the power of minus alpha x square by 2 n n alpha n h n minus 1 e to the power of minus alpha x square by 2 d tau. So, it will come out as two integrals. So, this will be nothing but mu prime of x e if I take common. Then you see this is they are all constants. So, this is nothing but your psi m multiplied by this is nothing but sum because the normalization constant is slightly different than n plus 1. So, what I will call it as n n n plus 1 prime I do not know what that is what is sum number psi plus 1 d tau plus similarly psi m this is integral into n prime n minus 1 psi n minus 1 d tau. So, we will have two integrals. So, which means if this so this n plus 1 is just a constant similarly this n prime n minus 1 is also a constant. So, these two are constants therefore, mu prime of x e if this should work then psi m and psi n must.  If these have to be then m must be equal to n plus 1 or m must be equal to n minus 1. So, then if I bring it rather m minus n must be equal to 1 and m minus n is equal to minus 1. So, this is nothing but your delta n is equal to 1 and delta n is equal to minus 1. The T m i will be not equal to 0 when m minus n is equal to 1 or m minus n is equal to minus 1. Of course, both of them simultaneously cannot happen. So, that means your delta n that is a change in the quantum number should be equal to plus minus 1. This is nothing but changing. Apart from that your mu prime x e must not be equal to 0 because if this goes to 0 then you are multiplying everything with 0. That means d mu by d x evaluated x e should not be equal to 0. That means dipole moment derivative must be non-zero. So, this is the vibrational selection rule. So, summing up we will get delta n or delta mu depending on what the symbol that use this must be equal to plus minus 1 and d mu by d x evaluated x e must be non-zero. So that finishes the vibration selection rules. We will continue in the next class. We will stop it here. Thank you.


Tell Me About Yourself is the first question you'll be asked in any interviews coming up, regardless of your interview for consultant, product management, software engineers, or business analyst. However, 99% of answers out there are very boring and not impressive. If you're not able to pass the first one interview, it's likely you didn't answer this question well. In this video, I'm going to share with you the proven live examples how you're able to transform your original answer of Tell Me About Yourself into something much more impressive that it's going to lend you a job offer much faster. And this is an example of me coaching someone live and transform how to answer this question. I want all of you guys to use the same kind of methodology to craft your Tell Me About Yourself answer. You guys, this is Dr. Nancy Lee, Director of Product and Featured in Forbes. I have helped hundreds of people lend a dream PM job offer in fan companies and unicorn startups. If you want to achieve the same kind of success, please go to PMExcelsure.io to learn more. If you want to learn the most effective way to become a product manager, please subscribe to channel and hit the bell button. So be notified every time I post a new video every Wednesday. Make sure to like this video and share this video with any job seekers out there. In my last video, which is also one of the most popular video on YouTube teaching you how to answer Tell Me About Yourself in 30 seconds. And over there, I share with you the framework that you will use to craft your 30 seconds elevated pitch. In this video, I am going to share with you how we apply the same strategy helps someone else to transform her answer. Please make sure to pay attention to the before and after answers, after we change the entire strategy of how she starts to tell her about herself. I also want to remind everybody to go to the link in the description to download my sample answers to Tell Me About Yourself in 30 seconds. You are able to use the exact the same script I use when my four-permanent jobs and three director offers was in 60 days. I've removed the personal identifiable information of this candidate, so all the information we share with you on YouTube live is good for everyone to learn together. So first of all, let's listen to her before and after answer. Here is before how she answered Tell Me About Yourself. So, hi everyone, my name is and I currently work at a bank. In the last couple of years, I have been helping the bank with modernizing their technology. One thing that I helped with is to launch an integration product in the cloud from scratch. And so I kind of got the experience to play as the entrepreneur in the team. So I participated in the entire development process from ideation, design, build, testing, go live and operations. So and on top of that, I also led a team of eight developers developing integrations that connects applications together. And one part of that onboarding included building integrations connecting two ERP systems together, which allowed our bank to decommission 18 systems and to reduce operational costs. So that all happened in wet life last July of 2021. So I'm kind of at a point where I'm trying to find new challenges and new opportunities and the change of environment. So here I am looking for a new opportunity with this company. Now, here's after we repackage everything with a new Tell Me About Yourself song slide. Hi, I am Vinnie and I have five years experience like launching, managing and developing technology product. In my latest experience, I helped the biggest Canadian bank to move their like existing operation into cloud. This is the very first time this largest bank in Canada was able to move their operation to the cloud. Through this process, I was a our team was able to help them to decommission 18 different kind of laxity systems, this leading to like 80% cost savings from room. Makes sense. You're parking the real number, but now it looks like this. I'm going to change it. So let me show you the step by step questions I asked her to transform her answer. So hi everyone. My name is and I currently work at a bank. In the last couple of years, I have been helping the bank with modernizing their technology. One thing that I helped with is to launch an integration product in the cloud from scratch. And so I kind of got the experience to play as the entrepreneur in the team. So I participated in the entire development process from ideation, design, build, testing, go live and operations. So and on top of that, I also led a team of eight developers on developing integrations that connects applications together. And one part of that onboarding included including included building integrations connecting to ERP systems together, which allowed our bank to decommission 18 systems and to reduce operational costs. So that all happened and went live last July 2021. So I'm kind of at a point where I'm trying to find new challenges and new opportunities and the change of environment. So here I am looking for a new opportunity with this company. Awesome. So the first time I heard her pitch, you feel like, well, this person has lots of experience. However, it's kind of long and not very impactful. And you kind of do not remember exactly what she did.  Now let me share with you how to make it more impressive by giving the punchline upfront showing how many years of experience you have in total related to paramilitary management. Pretty good. I like how it gets started. But it gets less memorable towards the end. Let me show you why. Okay. So your pitch, first of all, is too long because we want to make it shorter. Your pitch is mainly missing the impact. The differences between people who land amazing paramilitary job offer frequently, our students and our fan offers all the time. The reason was because once they get in, it's very impressive when they talk about their background and their pitch. So what you can do is start from the beginning. Let's say you should do a summary. Say, I have how many years experience related to product, right? So give me a number. Five. Okay. Awesome. So you should say I have five years experience in product management or is all your five years experience like with PM title or like consultant or other type of functions or business analyst? It started with project management. Okay. So give me all your titles. So then research and so I started with an engineer background and then I moved to project management and then now I'm a product manager. I see. So in that case, cool. Do you think all your five years of experience is related product or some part of it has nothing to do with product? Some part of it has nothing to do with product. Okay. Like which part of the research? The engineering part. Ah, you build a product, right? Yes. Okay. So that's that's their related to products. So the way the way we see this is you just need to rebundle it to make it why it's related to product. For example, you can say five, I have five years experience launching, managing and the developing technology product because when you're software engineer, you develop product, right? So that's really proud, but you're just more working on the engineering side of product. Lots of people made a mistake when you talk about related experience for management. They forgot that actually when you were engineers or other functions is relevant for management because when you were engineers probably know how to build MEP because once you become a manager, you've been working with engineering team to build MEP. So those experiences are very relevant because we know how to communicate and also know how the process works to develop product. So therefore put everything together in your end 20 years experience related to developing and launching technology product is very critical. So comment below what kind of experience you have related to product management and I can also share with you and let you know whether that's relevant to PM or not. So comment down below and let me know what's your background. So as long as you specify you're working developing a certain product plus management plus like launching the product together five years. So you should just say five years like launching managing and developing technology product, right? So now next part is you mentioned your current job like you did some kind of integration with your existing product suite, right? Yeah. So I launched an integration platform and then so that's the platform level and then on the application level we also have a team of developers that develop the integrations for B2B. Yeah. You just need to add the impact. I know everybody launched product but there's the differences between let's say three guys in a garage, launched a product then I work for Facebook or Meta. I'm launching the new whatever Metaverse or new thing. So it's differences between you launch a product. So what's the impact of the B2C product you just had? So she said a lot regarding what she did but she forgot to talk about the impact she made and in reality there are four ways to describe your impact could be revenue impact, cost saving and also customer satisfaction and improving the efficiency of the company and all of this can be mentioned as part of the impact instead of only telling what you did without impact that's useless. So I think the impact here is that it's the first time the bank being in the cloud so we like help with initiate like launching a lot of new processes. So and then the second thing is that as a result of these integrations developed on our platform we were able to modernize the technology at the bank and then decommissioned 18 systems. Awesome. Okay. Great. Very good. So she said lots of things but didn't say it very well. See how I change how she described her experience? Recently I launched a product that integrated the banking system to cloud which is the very first time that enabled my client ABCD Bank. I assume the bank is very famous right? ABCD Bank was or you can say the the biggest bank in Canada or the biggest bank in U.S. something describe how big the bank is. As I said the difference is from Facebook level or meta level than three guys in garage. You just say how big the bank is. The biggest commercial bank in Canada example right? And this is the very first time this biggest commercial bank in Canada was able to move their business operations into cloud and on top of that we have also you mentioned like you also launched some 18 different kind of features once you move it you upgrade the system for 18 different functions right? No. So it's decommission 18 systems. So retire 18 systems. Oh yeah and also through the process we also decommission 18 systems so that you need finish. Why you decommissioned? Because the faster saving money so that what finish the sentence for me? Better user experience and reduce operational cost of the 18 systems and then using newer technology. Actually she did a lots of great jobs. She's never say it in the interview. Can you see this? For example she was able to improve the efficiency, better user experience and all of this can be quantified that put into the impact that she has made through decommissioning 18 different kind of systems. Okay which also enable like mobile services. Too long. You just stated the most impressive part of decommissioning which is we also decommissioned 18 different kind of laxity systems which leading to 80% cost saving or a few billion dollars cost saving whatever numbers that you need to plug in the reality okay whatever the reality is lead to whatever percentage of cost saving or put the dollar sign if you want to whatever is feasible all right so that will make more impressive. For example now it sounds like this. Hi I am Vinnie and I am I have five years experience like launching, managing and developing technology product. My latest in my latest experience I helped the biggest Canadian bank to move their like existing operation into cloud. This is the very first time this largest bank in Canada was able to move their operation through the cloud. Through this process I was a our team was able to help them to decommission 18 different kind of laxity systems this leading to like 80% cost savings from the room makes sense you plug in the real number but now it looks like this it's much more impressive makes sense yeah okay so the second story was your second one the second one the first one actually is better the second one is really getting like went down so tell me what was the second one um so I the the two part that I talked about the first one was the launch of the platform so I participated like from the very start and and pushed it to to production and then the second part is the is to build the integrations on top of the platform um so I led hiring 18 yeah yeah so yeah so overall it's the very it's not really only product management it was a little bit of everything um so then I got to build like two teams one on the infrastructure team and then the the second team was on the application team okay so um so the first paragraph is we summarize your impact right so second part we can talk about your leadership experience for example I plug in some random numbers but you're putting the wrong the right number based on your real experience right you can say throughout this experience I was able to lead a team of how many people like two teams coming to um 10 each 10 each I was able to lead 20 other engineers um engineers um analysts um yeah yeah so I was able to lead a team of two teams of 20 engineers and analysts together to do what finish sentence uh to deliver the product and the the the integrations okay um to to provide the end to end transformation for our banking clients I think this sounds way better than what you had yes okay so at here we repackage how exactly she was able to talk about her leadership experience and also how she really said better the way I said it just sounds way better we're going to end to end like transformation for the client and we're also plugging important numbers such as a team of 20 cross functional teams the engineers and designers and together all of this demonstrates she's able to manage a very large scope project with the leadership potential that is able to qualify for her for at least a senior product management position thank you okay and then towards the end the call to action I'm looking for new challenges yeah but I wouldn't say whoa right now I don't see any challenges that's why I'm looking for a new job you know that that sounds very not confident I feel like you're getting fired just trying to cover up is I'm saying yeah so your pitch should be I'm looking forward to like for example making if my pitch will be because I'm very big on education let's say years later I don't want to be a director whatever okay so I would say I love to join a fast growing education technology company to bring education available to underserved communities and teach them entrepreneurship right so that's a specific call to action what to go what you want to be instead of oh happy in the fly is kind of boring no challenges that's why I'm talking to you you know no just say what or you that's a very funny way culture others you feel the same way give a thumb up and give a like to this video just say what or you whatever the new mission you want to achieve that's your call to action you don't need to give them like explanation why I'm leaving my company that's a one of an interview question but not part of your 30 seconds out of it a pitch okay got it so therefore your call to action towards the end should be very mission driven showing that you're looking for like new challenges what you like a vision of yourself in the future it could be looking for something and to implement an experience join a bcd industry and making some kind of impact so mission driven statement is going to help you to be perceived as a product leader instead of describing I don't like my current job or hinting don't take a current job right so reshape your focus a mindset of describing who you are is going to help you to go very far in your any interviews coming up okay just any anything really to you never copy mine because they can tell you guys my answers okay put in your own words but something more impactful regarding the the mission you want to achieve make sense okay yeah awesome okay great thank you thank you any other questions if you want to crack your answer to tell me about yourself to much more concise way um you can follow the same exact strategy you're able to download the exact script I use to answer the question tell me about yourself within 30 seconds that help me to learn three direct or correct offers and you can go to the link in the description to download my exact script and crack yours as well you can also have me to review your 30 seconds elevator pitch for free through my weekly youtube live you're able to see the link in the description and filling a google form to submit your request to be called for me for free and live every wednesday because I want to see all of you guys succeed as well if you like any of the content free tips we provide today please make sure to give a like and share this video with any people who is in the job hunting process this is doctrine in city from pmxarcher.io i'm gonna see you soon in my next video bye