So we had Mobile Law Congress 2018 and who are you? Hi, I'm PJ with Qualcomm and we're here at the Qualcomm booth where we're showing off some of the latest Snapdragon 845 devices and experiences. So here at the show there's two new devices with 845. There's the Sony Xperia X2 and the Sony Compact, the Xperia X2 Compact. It's a smaller version of it. They both feature the Snapdragon 845 and they both have some of the best features that Snapdragon 845 has to offer, such as gigabit LTE up to 1.2 gigabit download speeds as well as 4K HDR capture. So in our previous generation of 835 we were able to display HDR content, so that high dynamic range, color pops and really get that contrast. Now with 845 you can capture that. So these Sony devices are some of the first to do it. So you work with Sony to develop that support? Yeah, Sony will launch it. This is one of the first Sony… Okay, 24 frames per second? Yeah, I believe it's 24. It might be 30 actually. So we'll double check. But actually, yeah, this is one of the first Sony devices that taps into the image signal processor inside of the Snapdragon 845. So their camera module has a lot of brains now because of Snapdragon. Really many phones are running 835 of course. Some now are coming with nudges, some trend, but that's up to them. They can do whatever they want. Yeah, they can build, you know, there's all these exciting things. This one is really awesome all the way to the corner. So I guess all these customers are also looking forward to upgrade to 835, right? I mean, if you just look at our trend, you know, a lot of people are on 800, then the next year they're on 810, then the next year they're on 820, then they're on 835. So I think you can expect something like this full of 845 later this year. Alright, and then one of the new things is you have an AI engine in the SoC. Absolutely, yeah. What is the AI you're doing? Yeah, so we have… So artificial intelligence is booming right now. And the hardware inside of Snapdragon is really making that performance faster but also making it more power efficient. So here we're showing off a demo from Tencent. And they made an app that's designed for our artificial intelligence engine that is actually a dance competition. It's basically you play this game and it's looking at your moves. It's going to tell you what moves, what dance moves it wants you to do. And then it's going to scan your body and figure out if you're actually doing them and award you points the better the dancer you are. So basically you have those running on here. Can you jump in here for a few seconds? Is this an 845 development? Yeah, so actually this is what our partners used to develop them on and they're large so they can plug in. We make them with tons of extra ports. So you can see here… I'd love to have three Type-C and my favorite. Exactly, exactly. Why aren't there any phones with three Type-C's? I don't know, you've got to ask the other guys. It should be like a no brainer. Yeah, but they make it this large so they can test out multiple devices at once. So that's why… Four Micro SD slots and three Type-C's? You can build whatever they like. Dual SD cards? Maybe a dual SIM? It should be at least four SIMs. Four SIMs? All right, we'll take it under consideration for sure. You have an influence in the industry. You can encourage them to add more ports and stuff. All right, let me get them on the honker and we'll add more for it. Cool. So now we're going to our connectivity area. And as you can see Kwakam are bread and butter's connectivity. We can put all of this rich AI, rich capture, all that in there, but if you can't share it wirelessly, look good as your phone. So here we have… So you already have fast Wi-Fi before. Is this AD on it? We do support… Yeah, we're demoing AD. So if you see here we have AD with Wi-Fi slots. That's mesh networking. So that's built-in with 845? 845 supports it. So it's a discrete option. Yeah, exactly. So we have… Yeah, exactly. So AC is built into… Is there any big costs to have AD? Do you need to reconfigure the antennas? Well, it requires some extra RF, but I mean there's… It's not baked into the SoC, but it's part of the larger platform. So it's an other chipset on the PCD? Yes, correct. But AC is integrated into the platform as well. So yeah, so basically there's multiple ways to get gigabit wireless connectivity when you're on Snapdragon. That's whether you're through Wi-Fi or through LTE. You're pushing the limits on Wi-Fi. Are you using the Wi-Fi spectrum in the optimal manner? Oh yeah, I mean, if you can see here, we're using the 60 GHz multi-millimeter wave. Which is part of the AD, right? Exactly, exactly. Which is part of the 802.11 AD. Can you try to jump in there? So is it even faster LTE now? Cool. Well, this is actually… Well, we're showing here… This is actually our next-generation modem. Our next-generation? Yeah, so this is our next-gen modem, the X24. That is great. That's the latest generation gigabit LTE that we have. So that's not just a single gigabit. That's two gigabit now. That's two gigabit per second. We're doubling the gigabits. You didn't know we could do it, but we're doing it. We're doubling the gigabit. Yeah, go for it. Yeah. So the way that we're doing that is basically… This is kind of the same technology that we have in our fifth-generation. It's carrier aggregation, two-fifths-squam, and… Is it kind of like a MIMO of LTE? Yeah, so the way we're doing it here in this generation is actually aggregating five carriers. All of them has four-by-four MIMO and two-fifths-squam. So that would give us like 20 layers. All right. All right. And then next will be… In a year or two, there will be 5G2? Yeah. Actually, if you come over here, you'll see in early 2019, we'll have about, I think, 30 partners launching 5G devices. The names are up here on the wall. If you want to get a look at who you can expect 5G from. So there's some of the partners on the 5G, working with the X50 Snapdragon Modem. And here's the speeds you can expect. Right now, this is a live demo. Five G speeds going on right now. I mean, we're pushing four gigabits per second right now. And this is live, a network that we constructed here on our PhiloShow platform. But is it sad for the fiber companies that you're doing everything wirelessly that fast?  So wireless fiber to the phone. But what can you do with all that connectivity? Well, and here's our graphics portion of Snapdragon 845. So you can see here, this is a popular game in China that we're showing off here from Tencent. And the original version is HD quality. Is it kind of a game of legends, but another... Yeah, exactly. So this is actually called King of Honor. King of Honor. Yeah, that's the English translation. And so the original version that's in the market right now is HD resolution. But the version that Tencent made for us is a 2K resolution. Only Snapdragon 845 can handle this. You need a GPU that powerful to render that kind of resolution. And then the GPU itself can actually intelligently upscale it to 4K resolution. So it's even extra sharp. 4K on the output. Correct, that's correct. And it's built in the Unity Game Engine version 4.6 running at 60 frames per second. And in each one of those frames, you're seeing about 32,000 triangles being reverted in every frame. So how does that compare to a PlayStation 4 or something like that? Those guys... You have to ask those guys. Xbox 360... You have to ask those guys. But the Xbox 360, the PlayStation, they're great. But we're focusing on handheld ones that you can put in your back pocket and carry a game console with you anywhere you go. It's just being able to dock it when you arrive at home. You dock it in and you have a 4K console. Right? There you go. It's 4K. Absolutely. But how about advanced Unreal Engine kind of games? Well, this was actually... So this was built in Unity, but if you come right here, we have a VR demo that was built in Unreal Engine. And so we have... Here, if we can get the VR headset on, yeah. I don't know if we can get that on camera. Hey, how are you doing? I'm good. I'm just going to grab Carlos for a moment. I'm going to put this on you. Carlos, you want to talk for a moment about our VR demo that we're doing in here, a space dock, and some of the cool features that are inside of it? Sure. So what is this, especially designed demo for 845? Yes. So what we're trying to showcase here is our 6 degrees of freedom. You usually get your rotation at first 3 degrees, but then the second 3 degrees would be your translation. And then on top of that, we have special audio. So there's a little robot that moves around, and then you can hear where the robot is and comes to you from different places. Can you hold the camera? Yeah, absolutely. Maybe I can actually be set up? Yeah, why don't you put it on? Cool. All right. Let's do it again. Thank you. So I'm going to try to explain what I'm going to experience. So is this the best VR experience in the world? I think it's the best mobile VR experience out there. Best mobile VR? Yeah. So I mean, most VR has a cord on it. It's a large desktop computer. Bigger. But with Snapdragon, you're completely mobile. So all of the computing is done on the headset. You're not tethered to a large desktop computer. You're not tethered to... There's not sensors on other sides of the room. That's my hat. All of the sensors are inside the headset. I don't need my hat. OK, so do I have a controller? Yeah. Do you see a space dock? Yeah, I see a space dock. OK, so basically I'm in a 360 world right now. It's loading, right? Yeah. You should press the space dock. In the middle. OK. The laser. Can you see what I'm seeing or not? No. No? A little better. OK. Wait. Do you see now the laser? Yeah. I see a robot flying there. So can I shoot it or punch it? Yeah. So what is the resolution of the screen in here? It's 1K per eye. So is it 2K display? Exactly. Yes, collectively it's 2K resolution. So what do I do with this robot? OK, come back. It's flying. There's a robot. Oh, it's very clear. It's actually pretty awesome. Would you like to show Lisa? Nice. So how does this compare to the latest HTC Vive? Nice. So I'm trying to explain. I'm in the space. There's a flying robot. It's explaining to me what to do. And basically I'm in Star Wars right now. Bunch of robots. Shoot spaceship. Qualcomm advanced content group. OK, thanks. Let's shoot the robots.  Can I shoot some robots? I want to punch them. It's better not to. OK. Whoa. I'm in space right now. Yeah, thanks. OK, that's pretty cool. OK. Can I take it off? Yeah. OK, that was... What did you think? What did you think? Wait, that's a very high resolution. Very cool. Cool. All right, that was great. OK, I'm glad you liked your demo of this Snapdragon 845 mobile VR. That was great. So just to have an idea, what does this headset build on? Is it going to be like... Is it like a phone? This is all in one system, right? Yeah, and this is a reference design. So it's up on our website so our partners can use it and test and build future VR headsets. Like some of our other... If you come out here, some of our other partners have created... What can I hop around you guys for a second? So you can see that some of our other partners have used our reference design in the past to create some awesome VR experiences. This is based on the 835? 835. This is based on 835. And you have augmented reality glasses that are also based on 835 from... ODG. ODG, exactly. As well as... Actually, this is one of the latest from Lenovo and Google. This is the Lenovo Mirage Solo. They're using their Daydream standalone headset. And so it's pretty awesome. It comes with the camera so you can actually capture. So you put that in front of the camera? This is so you can capture content that's for VR. So you can later watch it yourself. So I'm glad you stopped by the booth and saw some of the cool new features in Snapdragon 845. And we're hoping to get all these products in your pocket or on your head very soon. So Snapdragon 18 is going to be very exciting for consumers. For everybody. Yeah, exactly. Faster, better. And so the... Can you say just a little bit about the CPU bump? Is still the cryo? Exactly. So no, no. Well, it's not the same cryo. So it's a brand new cryo. So we have a new version of it. And based on our benchmarks, it's about 30% faster than our previous generation cryo CPU. However, we also have tons of stuff inside there. We have a GPU. So our new GPU, brand new architecture. So it's about 30 to 40% faster depending on which benchmarks you're using. But overall, the entire chip is 30% more power efficient. That means that the battery is going to last that much longer. You're going to get faster speeds, but you're also going to get much longer charge. So your battery goes even longer. But so awesome in just one year. In just one year. You did all that work for us so we can get better stuff. And it was just me. It was just me. No, you're fine. Of course, of course. And we have tons of people working on this little thing. It was 10 nanometer last year, but it's still 10 nanometer. 10 nanometer second generation of 10 nanometer. All right. Yeah. So, yeah, so exactly. So this is last year, it went down to 10 nanometers. And so those smaller transistors mean that it's going to be more power efficient and faster. So this year, we're on a second generation of 10 nanometer. But all of that performance and all of that power, low power comes from brand new architectures within the chip. New architectures within the GPU. New architectures within the image signal processor, which controls the camera. New architectures within the DSP, which does audio as well as artificial intelligence. So there's tons of new architectures that really give it that speed boost and as well as that lower power consumption. And actually, the area that I'm most excited in is like productivity stuff. And this is the 835. This is one of my favorites, too. So yeah, what you're looking at here, these are running Windows. And they have a Snapdragon inside of them. So this is using Snapdragon 835. And you'll see, we call it Windows on Snapdragon. And it's running Windows 10. And because Snapdragon is very low power, our partners have been able to build devices that have no fans in them. They stay cool. There's no fans when in the battery life. It's incredible. We were doing a rundown here, and you can see this device here from HP that's coming out. About 21 hours of video playback, just straight video playback. It's still running. Yeah, it's not dead yet. So that was an 835, but did you do even more optimizations in 845 to do even faster Windows emulation or something? Well, we can't talk about that just yet. But you'll see these 835 devices from Asus, Lenovo, and HP are coming to market very shortly. And all your favorite Windows apps, like Office, you'll be able to run them. And it's going to be able to run for even longer, because look at this battery life. This is out of control. And devices like the Samsung DeX that are doing PC mode on Android is now also getting a bump with 845.  And now you truly have PC performance with Windows on Snapdragon. Like a console-like performance. It's got the same GPU that's in our Snapdragon 835, which is probably the most GPUs on the planet right now are come from Snapdragon. Exactly.


time so it's Saturday night fight we got some new tunes let's give it hell just ran the first pass and it was actually a solo prep pass they sent us by right there so the Sun's still going down so it's gonna get cooler we should get faster we just got to get some traction hopefully we can hook up on the next pass and see what's going on I'm really hoping to maybe run 12 5 or 12 4 we'll do it in this heat so let's see also guys especially hot damn racing Joey incredible himmy Nick best modification I've ever put in my truck right here I'm gonna show you what it is summertime drag racing go get you one of these ten bucks at Walmart check this guy out plugs into your cigarette lighter yes sir that fan feels amazing when you got your helmet on and a fire jacket that's all I'm gonna say go get one you won't regret it I actually just had an older man walk up to me and pretty much called me out he wants to run the truck he's got a z28 Camaro got some stuff done to it he says he's running in the 11th but he wanted to run the truck and that's it so we're gonna run a pass I'm sure he's gonna get me but hopefully we can hang with them for a 60 foot we'll see what happens so we ran the absolute crap out of frostbite today we ran like six passes back to back pretty much and it's hot da I checked we're about 2700 on the da not absolutely terrible for Georgia right now but still pretty high it's about 2700 on the da and best pass tonight we ran a 12 6 1 7 at 108 64 we had a 1.8 1 2 60 foot on that pass and pretty good trucks pulling the tune is it's almost perfect I mean it is it is just about there I can't wait to get colder weather it's gonna be awesome but here's the slip we ran the left lane that time so there you go that's the slip that we ran last pass we ran in the left lane and this pass right here was for Jay I got a log of Jay on this and that's why you didn't see any side GoPro on the door footage hell yeah guys it's hot I'm gonna get this jacket off we're gonna go home send this stuff over to Jay and we'll be ready to come out here and do it again next weekend but as always guys make sure you hit that subscribe button tap the bell button for the notifications and we'll see you guys on the next one peace


If you all can please meet yourselves so that we don't have an echo, that would be great. This is our community meeting for the traffic signal and pedestrian improvements at the intersection of Forest Hill Drive and Royal Crest Drive in Council District 8. I'm Fanta Caba and I am the City of Fort Worth project manager. The project engineers are Fries and Nichols. Before we get started, are there any representatives from Council District 8? Okay, we'll go ahead and get started. So, on our agenda today, we'll go over the project background and the location, the preliminary design, the project schedule, and the project contact information. So, for the objectives of this project, they include improving intersection safety and capacity by constructing dedicated left turn lanes in all directions. So, north on southbound and eastbound. And then traffic signal replacement improving pedestrian safety at the intersection by installing pedestrian signals and push buttons. Improving pedestrian access elements such as ADA compliant curb ramps and also upgrading the signing and striping. And this project is funded by the 2022 bond program. And then here we have our location. So, we're east of 35 and south of 20. So, here is our proposed preliminary design. So. Again, we're proposing left exclusive left turn lanes on all approaches. So, northbound, southbound, eastbound and westbound. We're planning on widening the roadway and also. Adding sidewalks on the west side and along Royal Crest Drive. And again, upgrading the pavement markings and signage. For our project schedule, we're currently in the design phase. There is no right of way acquisition anticipated and we are. In communications with franchise utilities and regards to any potential conflicts. The timeline for construction estimated contract execution is summer of 2024. With construction starting in the fall of 2024. With the duration of about 6 months and a construction cost of about 1.4 million. For project contact information, we have our design engineer Todd Buckingham. His number is<PHONE_NUMBER> myself. Not calling. I'm saying nothing. You want to be a and my contact information is 817392802. And then if for any service requests, whether it's for this project or any other improvements that you wish to see, or you want to report. We have multiple avenues for you to submit those. We have the my forward that for Apple. We have the my forward that for Google, you can also text hello to 817835 my Fort Worth or 6939. You can call the city cost center at<PHONE_NUMBER>. And there's also a chat box on the city of Fort Worth website. And that concludes tonight's presentation. Thank you all and it is now open for any questions. I guess I do have a question in regards to that light there. Um, during the meantime of the construction with all the school traffic, how is that going to work out for the community? So, as we get closer to construction, we will we'll have another meeting. This will be the pre construction community meeting. And then we'll go over the conditions that you all can expect during construction. So, typically we've had an issue with flooding at that intersection and that 1st block of Royal Crest Drive and I know that they worked with I know Catherine with city of Fort Worth has worked with the. Kalina still boss to help eliminate some of that and that has been eliminated. So is this going to impact that in any way and cost that flooding to begin again. Todd, do you want to give just an overview on the drainage conditions at the intersection? Absolutely. So, as you're talking about there, there is open channels or channels on either side of the road with east and west side of 4 steel drive. We are working with the storm water department at the city of Fort Worth to make sure that the drainage conditions here are not modified and changed in any way. We do know that the drainage issues that you're talking about is something that it's on the city of Fort Worth radar for a while now and something that they're anticipating to help resolve in a larger scale, a long term and a future project. But the project here will not impact or not change the drainage patterns that that were resolved recently there with the city. Thank you. And you mentioned that it was there would be some street widening. I'm assuming you're speaking on forest till drive only correct. Yes, that's correct on the east and west side of 4 steel drive. There are some reconstructions on world crest driving to see some gray colors here and there on either side there. But those are really reconstruction in place. So they're widening there. Okay, thank you. So, my last question is, I just happened to get a postcard in the mail. So, is there a place that we can go to sign up to get alerts as as the date is getting closer? Cause we're really talking about a year out. So is there a place where we can go to sign up to get alerts when new things are happening or when it's about to start? Or do we just strictly need to watch our mailbox? If you don't mind putting your contact information in the chat, we can make sure to notify you once we have a date finalized for the pre construction community meeting. And then once construction is set to begin, we will also put door tags on on doors within a specific radius just so that everyone is notified of the upcoming construction. I'll let us sit in time. Do you want to ask a question? Oh, I'm sorry. I forgot to unraise my hand. I was the one asking them. Problem question. Um, we live not on world crest, but on one of those entrances on the left side. Those 3 little instances. Um, when construction starts, we have, um, uh, dead end street. So if construction starts, what's going to happen when constructions on our on our side of the. So again, when we have our pre construction community meeting, we'll have, we'll be able to give specifics on what conditions to expect during construction. And then we'll make sure to, to highlight this area as well to give. Expectations for how to access this area during construction as well. Okay. Sounds good. Um, we also put our, uh, trash, um, pans on the side of the street. Is that going to be an issue when construction starts or where are we going to put our trash cans for? We have like that one street, that one way street into, um, that middle section right there on the left side. And we have our trash cans there. We get our mail from there. Like, how is that going to work? We will take note of that and make sure that we can provide. Answers for that during our pre construction meeting. Okay. Thank you. Sure. I think we will still be providing access so that you can get the mail and also have the trash picked up. Um, we will like have that element in our traffic control. Sounds good. Thank you so much. Um, there's a question from Randa Sanders. Uh, it's, I think just half written. Randa, do you want to ask a question? Yes, I would like to ask the question as far as the concerning the street, why? Okay, from Farsia Drive to WordPress. How far up Farsia Drive will just widen the street? Take place for North and South from Farsia. How far up would it, why didn't take place? Sir, I couldn't hear your question. The audio was kind of low. Do you mind repeating please? Yes. Can you hear me now? Yes. Okay. The question was when they get ready to start to widen the Farsia Drive right here at a Royal Press, how far up Farsia East and West bound with widening the street take place? Sir, asking how much we're planning on widening the roadway, correct? Yes. Yes, ma'am. Todd, do you want to answer that? So yeah, Fanta, I think he's asking for the distance on either side of Royal Press Drive, how long will the widening take place? So what distance on either side of Royal Press Drive? Yes, Chad and Fanta, I can help answer that. So along Royal Press Drive from the center of the intersection of Forest Hill, Royal Press, we are reconstructing about 100 feet on the east side and the west side. And then along Forest Hill, I know this maybe wasn't a specific question, but along Forest Hill, we are going to be 300 feet to the north and 300 feet to the south. So on that 100 feet on Royal Press Drive, are you guys planning to make that a no parking zone? Because we do have an issue with parking on both sides of the street. So are we installing the no parking signs on Royal Press? Yes, especially on the west side, on the west side of Royal Press. Yes, because we have a lot of parking, like in the evenings, it's kind of hard to get, it's like a one lane trying to get down through there because we have a lot of parking. So I'm just curious as to how that's going to work. I think we were restricting some parking on Royal Press, but I'll have our engineer confirm that. Yes, that's correct. So on the east side of the intersection along Royal Press Drive, excuse me, that does have signage for no parking on that side. The west side currently does not have that signage. It would likely be appropriate to include that signage for the last, say 100 feet, 150 feet or so, but we would all confirm that with the Transgression Management Group, that's what I was talking about there at the City of Fort Worth and see if they agree with that as well. We could take note of that and make sure that we review that with the City. Yeah, please do because it's when, like when the school that's out, that uplift, ascend or whatever that school is, the neighborhood gets blocked on both Royal Press and Hannah Ranch with people parking there to pick up their children. So on both sides of the street, we have an issue with the parking, just with residence parking, you know, but when school lets out, it is a tremendous issue and it's almost dangerous trying to get down through there because it really makes it a very, very narrow one way and whoever happens to get there first is determines the direction that your traffic is going to be able to flow. Sometimes we have to go down to, like I live on Royal Press and sometimes I have to go down to Hannah Ranch to be able to turn in to get back over to Royal Press. Yeah, that's great to see that. We'll find a review that internally with the City, make sure that we've got the best response to that with markings or signage there. One more question in the chat asking from if we are providing any exit for the dead end streets. So, Vanda, are those the streets that are not, like, apart from this intersection, Forest Hill and Rollcrest. So this project only plans on improvements at this intersection. We won't be making any changes to the other streets as part of this project. Someone present their hand and make it back. Yes, I have a question. So we're not going to add lanes to Forest Hill, like make it a two-way lane on both sides because with that school traffic, sometimes I'm waiting in traffic over 30 minutes when I get home, when school lets out, just to drive like a mile or two down the road. So currently, I think with this project, we are just adding the left-hand lanes on Forest Hill, but I think it would be a part of a bigger project in the future to widen the Forest Hill to four lanes. Okay, down further there is four lanes, but it goes down to two lanes, right? Just with the school traffic, it's kind of, it kind of gets crazy trying to get in and out, out. And just to go one or two miles, it takes you 30, 45 minutes, especially during the peak times. Yes, and our transportation management is aware of it, and they have it in their radar, but they were not exactly sure on what the timeline of that project would be. But I think that's in a planning stage right now. It's in their radar. Okay, and my second question is on the light, is it actually going to have an arrow for you to turn into the neighborhood? Because with the school traffic, nobody wants to let you turn, so you're holding up a whole line of traffic when you have to turn in. So you'll have a green arrow for the left-hand lanes, yes, you will. Okay, because right now, it never turns for you to turn left or right, depending on which way you're going.  I think you won't have that issue after this project's done. Okay. Okay, what is the preliminary, what are the preliminary start and date for this project again? Hanta, can you go on to the schedule slide please? Sure, so the project, I'm sorry. So the project is currently under design and we're planning on the estimated date for the contract execution for construction is next summer, so summer of 2024 with estimated start of construction the fall of 2024. And we will be having a meeting after this. Once design is complete, we'll have their pre-construction community meeting and then we'll provide you with the updated dates for the construction there as well. Okay, so we're looking at possibly an estimate time of 6 months at the most with a permit. Yes, that's the current estimate. If that changes between now and the pre-construction meeting, we'll give that update then as well. Hanta, we have one more question in the chat. Will the water meters be affected for the dead-end streets? Our waters are on the edge of the street. So, I don't anticipate any water meters to be affected as a part of this project. And even if it does, I think our contractor would be responsible to relocate it or adjust it to create, but it won't be impacting any water services to the residents. Does anyone else have any questions? We have one more question in the chat from Isaac. I live on the dead-end street and struggle daily to get out. Will there be any type of signage? So, Isaac, can you mention which street you live on for a cell? I have to check. Todd, do you know which location Isaac is mentioning? Exactly. Sure. I know rural crest on the east side does have a dead-end to it. There are a few things that we'll be doing with this project, specifically the phasing of the traffic signal that will allow for left turns to happen all at the same time in the east and westbound direction. There are some intersection improvements that are being made that'll make that more of an efficient movement to get out of our off-the-rural crest onto Forest Hill. We talked about some signage improvements as well that we're going to coordinate with the city of Fort Worth on the central for the no parking signs there as well to make that safer. And yeah, our goal here is to make that a more efficient intersection so that people don't have the rear inclusions that you guys are seeing today and to allow for the left-turn movements to be more clear and be safer and not be stuck in the traffic trying to go through the intersection as well. So that safety improvement that was talking about earlier is a really important part of this. I said sure. We can meet personally with you. Can you drop in your email ID or can you email Fanta? Sorry, her contact information is here on the slide now. So if you could email her or call her, that would be great. Got one more question in the chat. Who is going to enforce the no parking? I think it will be the city enforcing the no parking. We'll have some no parking signs up there. We already have some as a part of this project, but we will be discussing if we need to have the no parking site on the west side of the west street of Rollcrest and we'll let everyone know once we talk to our transportation management team. One more comment. Currently no one is enforcing the signs that are already posted. Let me check with that team to see what can be done. I currently don't have an answer chat. Do you know who we can reach out to for that? Hey, Shweta, this is Chad. I'm sorry. I had technical difficulties. Who are we trying to reach out to? I apologize. I lost connection for a minute. Someone to enforce the no parking signs? Will it be the police department that we need to reach out to? Yes, I believe that would be correct. So, Robert, let us check with the police department and see if we could reach back to you to keep you posted on it. I do have another question in regards to this construction that's going to be made. The question is, is this also another change that's being made because of the amount of traffic that is to be expected with all the new houses that are going to be built over here towards the back end of the Hannah Ranch community? Like, basically, are we expecting, is there more traffic going to be expected with the new homes that are being built? I am not sure about that project, but we can look into it. Candid, have you heard about this before? I'm not aware of that as well, but like Shada mentioned earlier, it is in the city's master-therefore plan to widen Forest Hill Drive. So, that is something that will be, will help accommodate any future traffic growth in the area. So, Fanta and Todd, a traffic analysis was done as part of this intersection improvement project. Is that correct? So, Chad, let me go ahead and jump in there real quick. So, this project was initially identified by the 2022 Bond Program before that Hannah Ranch development there on the west side of this intersection was considered or applied for city approval. The intersection, it was identified based on community input and community request and safety issues the city identified. So, this project is not directly related to and it is not started because of the development there on Hannah Ranch. The Hannah Ranch development is planning for other improvements to make it more efficient to get to and from the new development side, specifically a connection over to Royce Brooks Boulevard as well. But this intersection specifically is based on other issues that were identified before the Hannah Ranch development and the new Hannah Ranch development construction started. So, I do know that the North Central Texas Council of Governments, they are doing a study to look at widening Forest Hill and Wichita streets. I don't know when that's going to be finished, but they are doing a study to look at widening those streets because of all the development that's being done. Again, I think that would be a part of a future project, but we can have a more, I think we would have a better update for you once we are closer to construction to say if there's any progress made on that new or the complete widening of Forest Hill Drive. Vanta, we have one more question, sorry two more questions in the chat. One is what committee to contact to get an exit from North and off of all Crest and Arnold. Vanta, I think you can, yeah, I think yeah, this slide's good. You can request on either like, you can put in a request using either of an option shown on this slide here using an app, my footpath app or just texting hello to<PHONE_NUMBER> or you can call and city call center and they could direct you to the credit department for it. We have one more question. What type of improvements are going to be made on the creek that's next to my house? There's a lot of water flowing when it rains and the bridge and the guards are damaged.  Yeah, so I think next to the house that you guys live out there to the south of that, as you said, there's a creek that runs east and west and this project will not widen the creek or make modifications to that creek in any way. The guardrails, sorry, the culverts that are there will not be widened as well, but the guardrail that is on the east side of Forest Hill Drive, as you all know, is damaged. You can see on the exhibit here the left side, there's a small dash line showing a replacement of that guardrail for vehicular safety improvements, but there will not be any channel improvements or headwall or culvert or channel widening in any way for this project. As we mentioned earlier, there's future plans obviously for this roadway to be widened when the planning and the dollars are there for the city. So at that point, there may be some improvements for this project, specifically, will not have channel improvements. It's out of your property. I have a question in regards to the Hannah, I think it's the Hannah Ranch entrance. It's the, you know, how there's two entrance to the community of the Hannah Ranch community. It's the one on Royal Crest and then the one that's closer to the uplift ascend. Who, I'm not sure if in this project, I know y'all mentioned a lot about Royal Crest, but I'm kind of, as we're kind of speaking here, I'm kind of concerned about that entrance. Like, will there be any, is there any consideration of possibly putting a crosswalk there? Because I do actually have children that go to uplift and they're having to utilize Forest Hill, the Forest Hill Drive. The school is not letting them use these gates that are on the side, you know, facing our community. They're making them go all the way around. So that entrance right there, for me as a parent, I would feel so much safer if there was actually a crosswalk there. Who can I maybe email to consider that? So the scope of this project is improvements at the intersection of Forest Hill and Royal Crest. However, you can use any of these options to put in that request and then it will be brought into the department that can that can look into it. Thank you. Thank you. Does anyone else have any questions? Okay, this is my last question for tonight. I'm noticing that when you're here, when you guys get ready to start the construction, along Forest Hill Drive, go up and down where the pedestrians have to walk, have a walk at, they're going to put those barriers back up because I've noticed in the past, cars come through here and they've knocked down all the little barriers with the wooden, I guess the wooden stakes and the water they had through there. So they're going to put those back up there for the pedestrians to walk up and down for us when the construction is starting. We will have more details on the traffic control during the pre-construction community meeting. In fact, if you don't mind kind of elaborate on that too. We are reconstructing the sidewalk and having it placed further away from the edge of pavement as well to have more buffer room in space between the sidewalk and the edge of pavement. Currently the wooden ballers with the wire connecting those ballers together is not planned to be replaced but the safer situation of offsetting that distance between the sidewalk and edge of pavement is planned to be included. Hi, I have one last question too. So we live in that dead end that we were talking about earlier and going down to that dead end. And if we're going from north to south, let's say we want to turn to our street. We struggle a lot because there's not a stop sign there and it's after the stoplight after the traffic lights. And I'm noticing now right now our entrance which is the middle entrance is going to have to pass through two streets instead of one which might be difficult because if there's just like traffic stop there, we're going to be stopping traffic from behind us on north side. I'm just wondering like how that's going to work out for us that we have no other way to go into our home because we live in that dead end street. I really don't even know an answer and I don't even know if you guys would be able to answer that at all. Paul, do you mind just verifying what address you are on Royal Crest or Forest Hill here? Yeah, so we live on 79, like 13, 79, 09, 79, I don't know where it is, like 17? Yes. Okay, yeah. So just south of Royal Crest, kind of a shared driveway through there. Yes. So it's that middle entrance on the left side and you see where like that's where it's going to start. That's where the two lanes are going to start. And let's say for example, like hypothetically, there's school traffic, there's people going on both lanes and we're going from the north to the south trying to go in. Do you understand the struggle we're going to have and people pushing us from behind to turn into our drive through because there's nothing there for us to like have as a stop sign or I guess like a yield to turn into our street because of the traffic that's going to start coming up because now we have two lanes to go through instead of one. I mean, I guess we can go all the way around Wichita and go through Evermond, but that would be so such like such a big thing for us to do when our entrances we could just go from north to south coming from the north to the south turning on the left side to our street. Do you see? Yes, he's specifically southbound making the turn into your driveway there. And the same thing that happened like what leaving our drive through that's when we're going to have if we're going to turn left, let's say for example, if I want to go to Burleson or Evermond and I'm leaving my house on that dead end street and I turn to my left, I'm going to have to go through two lanes to turn to my left. It's just for us on our side, it doesn't seem very like it doesn't seem very efficient for us. I know it's the city and they wouldn't want to fix word of press, but there's there's other residents around there. And like us, for example, I live in that dead end street, that's really difficult for us. One thing that I will say is kind of a benefit here is because we are adding a left turn lane, you will see efficiencies at the intersection where there will not be and I like it will not be as much queue or backup from the intersection conflicting with your driveway there. We're allowed to split vehicles that are trying to turn left. Currently, we know today that there are times when vehicles are trying to turn left and that are all enforced to go and try to get a royal crest. They don't have there's and there's also through movements conflicting with us. They can't make those left turn movements so that then people are then waiting in the cycle of a signal longer which makes that backup and queue longer, which is the big issue from the efficiency side that we're trying to resolve. And what what we're seeing is when we add that that new turn line on Forest Hill, it decreases that queue like because we're able to make that more of an efficient intersection. So but I do understand what you're talking about there on the south bound making the left turn movement into that shared drive. I guess my question is who's going to be liable if we have an accident there because of that well because of that like nobody's going to be liable except for us that's our entrance. But the fact that I mean that's why we're talking about this today right just make sure that we have that in mind with this project that you guys are having going on. And it's just something that us as a as this street we live there's five houses here on this street and we just I might be over speaking for my side of the street but it's really hard for all of us like in general and I think it might be a little bit harder. I just I know there's probably nothing you can do for us but if there's something you can implement like an extra yield sign for us or I don't know maybe I don't know what else you could do for in that case just to keep that in mind for us we'd appreciate that so so much. Now you said it exactly the goal of this meeting is to hear your feedback you guys use this every day we've visited the site many times but you guys see it every single day but the feedback is helpful for us to keep in mind to make sure that we're making the right and the appropriate decision for everybody here that that intersection is pretty tough being so close the the shared driver you're going to have is so close to Royal Crest it makes that pretty challenging and at times unsafe as you mentioned there. So let us put our head together as a team and as a city to make sure that we can get the best solution there and make sure to follow up with you on that. Okay thank you so so much to follow up with that how would you do you would you have to make another was that going to be on in that other meeting that you guys were talking about or how would that be in place how would that work out? That would be one way I do also know another member also put their email address in here that would be a really helpful way to get feedback to you as well. I'm sorry could you repeat that I'm was a penis engine. No you're okay yes if you could put your email address in the chat box that would be really helpful and we can follow up with you that way. Okay sounds perfect and the only reason I'm asking this question is because us personally as a family we've had accidents here where they hit us from behind and especially started when they we first had that signal like when we first had that light traffic light on and and that's the only thing that we're worried about as the neighbors than us I'm here again I'm talking on their behalf but I'm pretty sure that they're on the same mind as me it's a very different dangerous entrance especially now that we're going to have those two different lanes like on there but yeah thank you so much for listening to us and I'll put that email on there and if you could talk to my neighbor that's also in here and me as well um that would give us a little bit more of assurance of that we're not forgot we're not forgotten and that we all are also important part of the forest community. I completely agree with you there I appreciate that and I did have one more question for you as well we're able to pull the crash data for this intersection as well and sometimes those are recorded really well other times it's not not so much do you mind is there a certain time of day that's a specific challenge for you to get into that point or the crashes or the near the crashes that you all have had and is that been a certain time of day or a certain during certain events? We had our accident it was a Saturday afternoon I remember very well it's been a few years back but it was a Saturday afternoon maybe one or two o'clock it wasn't even busy at all so that's what I'm trying to let you know even if it's not like um the it's not like peak hours it's dangerous so now that we're adding in two more lanes that we have to turn into um it's still gonna have like it's gonna just elevate the the danger for us going into our lane on into our street our dead end street so that's what I've noticed I've also noticed there's accidents in the evenings I've seen them before I've seen plenty going on here not not in front of our address but right where the traffic lights at um evening accidents I've seen often um I don't know of anybody else as you know there are accidents at different times but I'm pretty sure if if somebody would like to talk about that they definitely could tell about the different accidents that have been there um but yeah that's pretty much it like I said uh I guess peak hours but also on non-peak hours it just depends on on how people are I guess driving if they're looking at their phones or I mean it just depends but that's what happened in our experience okay now I completely agree with you there sometimes there's situations where people maybe aren't paying attention or they're not expecting someone to turn or they're just casually going through saying oh no they'll be here and maybe they're going faster highway to speed uh maybe not aware so I agree with you that there's there's multiple reasons for that and yeah maybe not a good trend there so thank you for sharing your experience and the way that you've experienced the intersection thank you so much for listening okay just before just before you guys get ready in your meeting for tonight for your drive it's a uh it's a funeral quarter for most of the funeral homes uh using uh to heading up towards Brendan Bloodworth to head towards the funeral home because I mean to the funeral cemetery so were the funeral homes uh were they rerouting uh the funerals due to the construction that is going to be right here at uh we're all pressed and forced to drive or will they also have you know deal with traffic constructing they're going to be taking place here thank you for for your question I think that's a good point that's something that we will need to make sure is included in the traffic control plan just to make sure that you also have access to those services during construction anyone else have questions so we'll also have uh this presentation uploaded to the project website with the recording of today's meeting so if someone wants to reach out to us after the meeting if they have any questions or concerns I will have this presentation up with Fanta St. Todd's information in it and um you can always reach out to us after the meeting too thank you Fanta and Shweta appreciate it thank you all for joining our meeting today Todd have a good night


Good afternoon. Thank you all for returning. We have the post-lunch need for sugar. I can't deliver that, but we have a session that's going to be sweet for you to enjoy, and hopefully will juice you up. Our session is on connecting with the consumer and understanding that experience. And we've already had two great sessions this morning, one on the automation of everything and the other on data, data, data. And there's a lot of connections to what I think we'll end up talking about today. Our session is going to be kicked off by Dr. Joe Coughlin. He is the creator and the leader, the executive director of the MIT Aged Lab. And now Joe is going to talk. He'll only give you a slice of some of the research that he's done in understanding the consumer and the trends. Now, understanding his work, he's understanding the dynamics for the aging community and living in our world. So he's going to share some of that that will serve as a foundation for our session. Then I'll invite up Julie Vargas and Wes Duquette, and I'll introduce them afterwards. But for now, I'm going to turn things over to my colleague, Dr. Joe Coughlin. Please give him a nice hand. Thank you, Jim. Great to be here. Good afternoon. I saw you wolfing down lunch. I'm the guy here. It's going to keep your blood sugar up. How's that? So I want to talk to you about something that's kind of different in the field. Think about this. CTL is really good at what we do because we go from dirt to dirt. We know everything from how you manufacture, distribution, all the great algorithms and automation in between. We also deal with that very, shall we say, crazy variable that's really hard to even call a variable and even hard to model called the consumer. And I heard from this morning, and I'm going to reinforce it as well, is that the consumer is driving innovation in a way that we've never seen before. So I'm going to try the next 20 or so minutes to give you a glimpse of who that consumer is, what she wants. Did you notice the pronoun? What she wants and maybe how it's playing out in a variety of areas. So let's get this going. You should know class participation is 10% of your grades today. I will call on you. By the way, if you like what I have to say, give my team credit. They're the ones doing the research. They're the ones doing the work. I get the lucky one to be the microphone. If you don't like what I say, blame me. So look, we all have done at some point or another a strategy class, a SWOT analysis, or something like that. And generally speaking, some of the variables we look at, of course, are economics, technological change, a big theme today, and demographics. I know when you hear demographics, you think that's a lot like going to the dentist, but not nearly as fun. But let's be honest. Technology, if we're honest, I'm going to say this at the address that we're sitting in right now, is essentially what? One part science and two parts hope. Economics, one part bad math and two parts witchcraft. But demography is destiny. Your consumers are already here. Your future consumers and workforce are either here or in the making. And their behaviors don't change nearly as quickly as you want. But in fact, unlike previous decades, they are driving what they want. And by the way, you're not going to excite them. Most companies think they want to respond to the customer. I'm here to tell you that today's consumer is disruptive in the way that we used to talk about technology. She is now waiting to be excited and delighted, but is demanding that. The new gap, if you will, between industry and consumers is expectations. She's got greater expectations than industry is delivering. So I'm going to, by the way, I mentioned class participation. How many of you remember something called Cliff Notes? Raise your hands. Geez, Jim, this is an old crew, isn't it? Yeah, so Cliff Notes. Remember those usual ones like, I don't want to really read Macbeth, but I'll read the Cliff Notes to find out who Duncan is, whatever it is. So here's the Cliff Notes to global demography. The future is gray. It is delayed. It is small. And guys, if you want to go out and hit the lunch bucket again, it is distinctly female. So let's just get this started. Again, how many of you remember a guy named Willard Scott? Remember the today show, The Weatherman? It was out there? Every day, he would open up the show going, so-and-so turned 100. It was barred to you by smuckers, whatever. And I never knew who the family was that would provide those photos, because this poor woman's picture would usually show up. Yes, I just turned 100 years old. Well, guess what? Do you know that they no longer do that, not just because Willard Scott's moved on, but also Queen Elizabeth used to write birthday cards to everyone in the kingdom that turned 100. Even before she passed away, she stopped doing it. You know why? Not a big deal. In fact, these are birthday cards from a local CVS. Imagine not too many years ago, finding one happy birthday for 100 would be a big deal. Now having multiple is a big deal. I want you to start thinking about the life stages and opportunities and things that are going to be done, not over an aging lifetime, but a 100-year lifetime. What are the new life stages that are gonna have new demands, new work outlooks, new institutions and services that aren't here today, but are going to demand services tomorrow? Look at these kids. Aren't they cute? Okay, yeah. See, this side's awake. I don't know what you're doing over here. Yes, they're cute. You know why they're cute? They're not teenagers. That's why. But I want you to think about this. Studies have been showing that kids born in the 1990s and 2000s, nearly one half of them in the so-called industrialized world will live 100 years. Start thinking about what that might look like in terms of a 100-year life. Ask yourself, how many jobs will you have? How many careers will you have given the change of knowledge, the change of technology overall? How many places will you live? How many times will you move? Do you genuinely believe getting an education from someone, some geek that looks like me, is going to last you from 21 years of graduation or midlife and last you for 30, 40, 50, and Wall Street Journal now says 60 years of work? Well, my wife of over 35 years want to hear me tell the same jokes over and over again. These are all big questions for a 100-year life. Now, this one is going to burn into your brain for the rest of the conference. In Japan, I don't know if there's anybody here from like Kimberly Clark or Proctor and Gamble Light, but in Japan, there are more adult diapers being sold than there are child diapers. And by the way, I want you to keep this as a theme. Countries that are our number one manufacturers, consumers, wealth and the like, they're not just getting older, they're going away. The Japanese were celebrating the fact that their population is only going to go down maybe by 15 to 20 million by mid-century. And mid-century is coming a lot faster than we think. How about China? None of us ever imagined most of us in our lifetime that China would issue a workforce shortage. Yes, I know the one-child, one-family policy has been replaced, but so far, the idea of having more children, the answer is no. And also, look at these median ages that are going up. Whole new definition of, shall we say, of mid-life crisis is now the, shall we say, new prime age worker. To put an idea in your head, though, the entire population in the United States by 2050 is estimated to be roughly 400 million. There will be over 400 million people in China over the age of 60. This changes demand, it changes who's going to do the work, who's going to provide the care, what are the services we will need? And the bank and the manufacturing engine of Europe. Yes, even Germany is aging. By the way, I love working with German companies because when they see a problem, they see a chance for innovation. They're coming up with an anti-aging beer, so you're going to be older, but you'll be happy about it. But the fact of the matter is even they are looking to lose 15 to maybe 18 million people by mid-century. And entire parts of Germany, particularly in Barbaria, are just plain emptying out. So you could say, well, Joe, that's Europe, that's North America, yeah, it's true. But the entire world is aging. Even Africa, which I won't cover today, is getting older, but they're going to be young for a long time. But if we look to the South, South America, we are seeing it doubling at a faster rate. In fact, most countries that are not in the industrialized world are concerned that they will get old before they get rich. Here's the number I want you to think about. 2047, yes, I know it's not in your planning horizon. 2047 is the year that will be more people on the planet over 60 than there will be people under age 18. Never happened before, unprecedented. No supply chains designed for it, no policies designed for it, families are not designed for it. So you say, well, 2047 is a way off. Well, let's look at the US market. I had to change the slide two weeks ago. You know why? It used to be 2035. The numbers are coming in, it is now 2034 when that will happen in the United States. It happened in Canada in 2013. It already happened in Europe in the 1990s. You see, demography is destiny, but it's one of those not so exciting things that people pay attention to. We all suffer from change blindness. It's slow, it's sure, but ever so powerful. But as I write in my book, The Longevity Economy, it's not just about more older people and the aging society, folks, this is where the money is. The fact of the matter is the 60 plus worldwide make up the third largest economy in the world. And by the way, in the United States, the 50 plus make up nearly 70% of the discretionary spend and yet only get 2 to 3% of the advertising dollars. So one of the things you might wanna say is, well, older people, they don't buy anything or they're loyal to brand and whatnot, have we ever thought about designing something that excites and delights them to be worth, shall we say, their time, their trouble, their hassle, and eventually their dollars? So this future is gray, that's the cliff notes to that. But this one is gonna be a little strange for you. It is also delayed. I would like to tell you that you're gonna be living longer and perhaps that means more days in whatever it is you want to do in that thing we call retirement. But in fact, what we seem to be looking at is that people are taking longer to do what they used to do in short order. That is, and this is changing where we live, what we buy, and the like. So I'd like to say that 27 has become the new 17. Now, what do you mean by that? Well, think about this. Now getting the driver's license was, well, I'll give you an example. I grew up in New Jersey. If I had not gotten my driver's license at exactly 16 and a half, I would have had my head shoved into a locker. Today, the average male in the United States gets the driver's license at well over 19. By the way, there's gonna be a theme here. When do women typically get their license if they get it? Closer to 17 or 18. There's just the theme going on here. But one of the things we're seeing is that people are taking longer to do, so we say natural activities. I love this particular one. Any millennial grown man in his 30s, I keep my important documents at my mother's house. They're not leaving, they're taking longer. In fact, there's an entire literature out there called Emerging Adulthood. I'll give an example. Young adulthood in the 50s and 60s used to be you were an adult at what age? 18? And at 18, your parents, they loved you very much, but at 18 it was, get a job, join the military, go to college, get married, but what?  But then the 60s, 70s came and we said, ah, you know, heck, you're in your 20s. If your parents had money, they gave you a URL pass and a backpack and said, go discover yourself. Okay, that's 20s. Does anyone wanna know what the Emerging Adulthood literature says about when adulthood begins? Ty, you just shout out, 25, 30, you wish it was 30. 36 years old is one of the age points they're giving. I was bald, had a daughter and a marriage, all of that, I was just a baby, I didn't know it. But the fact is these people, that kid that's in the basement, that's your son. You should know that your daughter is now more likely to move out of the home at a faster rate than boys are, but look at this, and by the way, I intentionally used 2019 numbers because COVID messes things up. 18 and 29, look at this, 52% of them are still with you. And there's something else. We're also not finding significant others. This data is not about a partner or marriage or even a friend with benefits, it's about being, shall we say, alone. And so we're seeing a very, shall we say, siloed, like lifestyle emergent. We're putting things off. So if you don't have a significant other, I suggest, look, my background's not in biology, but that probably is going to hurt, shall we say, fertility. Fertility is well as being postponed. In fact, the only group of women showing an increase in having children are women over 35 or over the age of 40.  Because this is what's driving supply chain. The people that are developing new households overwhelmingly are older. People are taking longer to not just buy a house and I know you can talk about finances and the like, but they're not putting together households or families to drive that consumption. That is the blithe blood of supply chain overall. So the future is gray, it is delayed, it is also small. What do I mean by small? Well, guess what? Remember those kids I showed you that we thought were cute? Apparently they're not cute enough. We've stopped having children. Just plain no is the answer. I'll get a little geeky with you for a moment. You need 2.1 children per female just to keep a population even. No industrialized country is at replacement level. In fact, you probably should not listen to anything I have to say because when COVID happened and we went to quarantine, I thought to myself, 24-7 gonna be at home? Nothing to do. There's gonna be a baby boom. Not only did the baby boom not happen, but the fertility rate even went lower than it was before. So apparently living 24-7 with your significant other does not show you say engender love. But the fact of the matter is this has been happening long before COVID. We are looking at birth rates that have been plummeting over the last seven decades. And in fact, this is the household I want you to pay attention to. Look at this in Europe. These amazing cities, more than 50% of those cities are households of one. How does that change everything from packaging to retail, the demand to what we're looking for? And you don't have to memorize this chart, but this will just show you that around the world the slope lines of going towards solo living is a worldwide phenomena, not just something in the US or Europe. So you and your cat will be living alone. I love this chart because this is empirical evidence, by the way, that no one wants to live with anyone in Washington DC. 48% of the metropolitan area are living alone. And by the way, there's some, they're not on here, but for instance, even St. Louis is upwards of 49% of the households are living alone, at least the metro area. And I just thought I'd throw this in there. Odessa, Texas is the only town of the United States that reports actually having a family of two or 2.1 was what they had growing across the United States. So finally, guys, I warned you, the future indeed is female. So I know that earlier we were talking about how the consumer is driving activity and demand and whatnot.  Ladies and gentlemen, it's being demanded largely by women. Now let me show you why. First off, women are more educated than all fields by engineering and likely to eclipse that very soon, not just the United States, but in Europe. Now, as we all know, the education is not just for it, what it gives you in terms of certificate, but it also gives you, shall we say, the power to do research, the power to be more discerning, if you will. But more importantly, she controls the money. She is the chief consumer officer of the home, not just the United States, but much of Europe. And by the way, even in countries developing economies where you have people that will know it's a very male, don't worry, anti-culture, the male makes the money.  It's like, remember the movie, My Fat Greek Wedding? The man is the head of the house, but we turn the neck. And the whole online revolution. Ask yourself, who is online? She's not only doing the research, but she's doing the shopping as well. So start thinking about what is it to her? What does convenience mean to her? What does on time mean to her? And in fact, if you wanna look at specific areas, look at this, 89% of consumer electronics, go into Best Buy, a man and a woman together, go into Best Buy and watch who they go to to talk to. Because over the years, they realize that I'm boring, but she wants to buy a refrigerator. I'm boring, but she's the one interested in computer more often than not. How many of you remember Lowe's and Home Depot when they first started open? Do you remember they had the, went nationwide. They'd have the forklift racing down the street and they had the guy greeting at the door, hey, may I help you with the tool belt, the whole nonsense? Well, was that their lawyers that said, get rid of the forklifts, make a little safer and show the guy out in front? You know why? The three-quarter ton pickup trucks that were out front were not the people buying the stuff in the store. It was a middle-aged woman redoing her kitchen or bathroom and the like and the guy with a three-quarter ton pickup, he was there to pick up what she had bought. 65% of automobiles. I was on Daimler's advisory board for a number of years. That's 65% of automobile purchases or direct influence, except when it's a leisure car or shall we say a more high-priced car and guess what? Then it goes up to 86%. Home improvement overall, but also think about this in healthcare, 90 cents on the dollar of healthcare. So whether you're selling toothpaste, Blue Cross Blue Shield, choosing a doctor, whatever it might be, she's the one that is making that decision. But here's the thing I want you to think about. My career started in logistics, particularly military logistics. And that's when Justin Time became a thing. Now it's an old news. But she has to do Justin Time every time. So when you start thinking about convenience, keep in mind she's not just responsible for her household. Millennials and Gen Z say that she is the, tends to be the most trusted person in their life for advice. And she is likely to have more parents to care for than she ever planned on having children. So as a result, and I get a lot of people rolling their eyes, particularly my wife when I say this, I have a lot of interest in middle-aged women. Because if I can understand her, I get three generations of households for the price of one. So let's just very quickly kind of give you, shall we say a forecast or future cast of what being gray, delayed, small and female might be. Let's rethink work. Let's talk about how demographics is changing work. You know, there was a time, and I'm looking at a few people that actually knew who Willard Scott and Cliff Notes were, there was a time when you were in the workforce, there were younger workers, and there were older workers. It was nice and simple. Now, basically you could argue you have six generations of workers under one roof. And remember, a generation's not about age. That's, shall we say, New York Times level thinking. It's about experience. What are these people experienced that framed their idea of how we think about authority, how we think about technology, how we think about the idea of careers, whether it's a career ladder or is it a Pogo stick? Very different way to have to manage all of this. We're gonna be seeing older workers in places we never thought before. Even in Europe where they have some pretty rigid standards around retirement, we are seeing a very big move of older workers, and in this case, 75 year old woman working in the docks. Speaking of women, we are so sure of workers around the world. You're about to see women go into roles that you never saw before. New Holland tractor, John Deere and Peter Bill and the like are rethinking cab design to ensure that they can also afford not just the average male driver, but to have a woman driver who may be of smaller frame be able to work in those jobs. And yes, automation, as you heard earlier today, automation everywhere, but co-botics to keep people working on the line. This is why China is the biggest buyer of robotics. It's not just because they're a manufacturing engine, they're running out of people to do the work. They need the robots. Germany doing the same thing in auto. And yes, certainly in logistics, far more automation, not just because it's efficient, but you don't have the bodies to put on the floor. How about that retail experience? Let's get on the trope that retail is dead, it's all online, it's done, it's over, the mall is dead. Well, I'm gonna use a really highly technical term about retail, crappy retail is dead. That's the technical term. What we're finding is that even the most online, digital oriented companies, guess what? They're pouring brick and mortar. Go figure, makes no sense. Now, this is a busy slide. I'm gonna apologize for that. But remember, we're now buying as consumers different things for different purposes. Is it bricks and clicks? No, it's both. It's omnichannel. It's what they need at the point of what they need. So if you're going online, absolutely. People are going online for value shopping. I'm looking for something that's cheap. I know what I want, I'm gone. It's a commodity purchase. I don't need to go to the store to buy a stack of bounty towels. I don't need to learn about it. I don't care about it, just get it delivered. Transactional convenience, I have no relationship to the brand, I could care less, just get it brought to me. And by the way, it's a job, it's a task.  She's trapped between kids work and probably a significant other who can't make a peanut butter and jelly sandwich. She needs to get the job done. But in store, we're finding that the retailers that do well, it's about curating a new inspiration, a new way of living, a new product. It's not about selling you the same thing you know about. It's about novelty and education. We're looking at brand engagement. No, you wanna come here because this is part of an overall experience. And believe it or not, shopping is still social. Going with somebody or going to see others. And by the way, Gen Z and millennials are showing that they are more likely to wanna go to the store to socialize and to experience and look in touch. And then once they learn and once they know the brand, then they go online. So it's not an either or. I'll give you an example. As many of us know, go to Apple, it's an education experience. It's a fun experience. It's always mobbed. They encourage you to learn and teach and play. They will never kick you out of the store. Go to a Microsoft store that is all about the product. It's always empty. And their shirts are boring, but I'm sorry about that. Sephora. Now I get a lot of strange looks on this one. I have been known, you can don't arrest me on the way out, been known to go to Sephora to watch women shop. Now luckily, and try on makeup. Luckily I have two daughters that kinda keep me from being arrested and they go in there and buy. But Sephora has a strategy called TIP. Teach, inspire and play. The idea is how do you engage people to do things differently in place? And Pet Village teaching you how to treat your dog, your cat, whatever it might be. How about this? How many of you remember when the small carts came out on the market not too long ago? Any guesses as to why? Was it the obesity crisis? Were you trying to limit how much people were eating? Any guesses? Demographics. Why? All of these stores and more are going down to what they call the new urban format store. And at the top level kinda headline thinking on a newspaper level, well it's a urban format because they're all moving into the urban areas, they need to be smaller, real estate's pricey. Yeah, that's true to a point. Walmart got to be Walmart, not just because of an amazing supply chain strategy and payment strategy, but they also got to be Walmart and I know you're here, because you had station wagons and vans showing up with two parents and five kids and six dogs in the back of the car. But you know what the problem is now with these stores? No one wants to go into five acres of parking lot into three acres of store to buy one can of tuna fish because you live in a household of one. Think about how packaging has changed and what we're buying. I love this, this is poor father's meals from Korea because guess what? The wife and if they had a daughter are out on the town, dad's at home using the microwave. That's not a half eaten loaf of bread, that's a full loaf of bread. And by the way, when did we start selling bananas one at a time? But the one I really like is Duncan Hines, a birthday cake for a party of one because we're living solo, imagine how that song goes. So we gotta rethink that just retail experience, but what do we think about packaging? I want you to bring together the idea of millennials and Gen Z being very concerned about the environment, but also the older consumer who's got the economic muscle but maybe not the physical muscle anymore. Heavy products on the bottom of the shelf, top of the shelf, things that are easy to read without your glasses, be honest. Now look at the guys, I guess women have the same challenge. How many of you cuss every time you have to open up your razor blade packs? Or grab a sub-hairs scissors or pliers. By the way, the most popular tool for older wood people to open up their pill bottle, it's not their grandchild because by the way, if you ever watch a kid they lean on the thing to open it so that idea of press and turn is kind of a waste, but one of the number one tools, a nutcracker to be able to open it up.  By that time, you're out of hot water. Lastly, I want you to start imagining the home no longer is a place to live but is a platform of services if not a health platform overall. Now I want you to ask yourselves and be honest, where were you March of 2020? You know where you were? You were in a big box store buying toilet paper by the pallet load, which by the way was profoundly rational in many ways, but we also found my team at the lab did some studies during COVID and we also found that people were buying technology maybe not by the pallet load but I would suggest to you that we've advanced technology and demand for technology related services to the home probably four to five, maybe as many as seven years faster than it would have naturally evolved. We're also seeing this store of companies like Samsung and the like developing not just internet connected systems but systems that will facilitate home delivery of goods and products before you even know them. So for instance, in my house, a major food group is Ben and Jerry's chocolate fudge ice cream. I want my fridge to know that I'm out of it before I go down at 10 o'clock and start cursing the fact that my girls ate it before I did. I want you to imagine this is work being done by my colleague Chowoo Lee on the idea of that the platform might be all that internet of things in the home that the sensor rich technology being blended with the sharing economy being brought together with robotic assistance and perhaps many platform brands that are the trusted people that will come into my home to deliver those things. And we already see this with Walmart and other companies they're not just dropping it off at the door they're coming in my house sort of thing about what the new characteristics of that end of the supply chain has got to be we'll come back to that in a moment. But we're also seeing a whole new movement called hospital at home. All the technology that we used to have in a hospital room hospitals like Cleveland Clinic, Mass General Brigham and whatnot are now providing care in the home by giving a complete instrumentation outfit dialysis in the home. This requires more than somebody just dropping stuff off this is to require somebody crossing the threshold installing and doing the mechanics and bringing supplies and like. And my favorite example, I know you just had lunch so I'll try to keep it clean.  The best way to put it, let's see there must be a computer science here someplace we'll keep it clean. I want you to imagine a toilet that shall we say downloads from the user. Use your imagination. Your body weight, did you take your meds are you eating right? And then uploads those data to a call center whatever it might be or nutrition center but there was a pilot program being done by VIP toilets in the UK to facilitate home delivery of the foods that apparently your toilet deemed you're missing from your diet. But I want to leave you on this note. I want to go back to the end of the supply chain where you touch me, the consumer. That person that comes to my door is no longer going to be just in a trusted uniform. They've got to be trained, empathetic, educated in a way that understand what's going on when they go there. Cause here's the scenario. You are now looking at a world where we want people to go in our homes to get things done because we don't have the time or we want them there because we can't take care of our parents or our parents are doing it because they need an extra hand. Is your supply chain, do you have people on your team that are trained enough where you would say, gee, my mom's 85, 86 years old, kind of frail, cognitively little weaker than she used to be that you would trust to go into her home, pack the fridge or to change the dialysis equipment, whatever it might be. The future of supply chain is no longer getting it there and ready for the consumer. You're now a partner with the consumer and with the brand you represent.  Jim, sorry I went over time. Thank you all for having me. Thank you.