Hello everybody. Okay. This is now working. I also prepared a stack of slides First of all, I I got the question before where do I press what is this? Okay this one. No the other one It's this is forward. Okay. This First of all, I got the question. Are you a tech guy because on the On on the on the announcement. There was something with finance. Yes, I do finance and controlling But usually I do tech in finance and controlling. Yeah So I studied computer science. It's a long time ago, and I studied Japanese studies. So I'm Quite an Asia fan. I have been to Asia along during my childhood nearly every year and What I'm also doing is doing in tech now. I'm a hyper ledger governing board member as we joined hyper ledger and then there came the question who wants to do it and I showed it and I said I want to do it and I'm doing also blockchain enablement. So a lot of the things of the project you see comes from my department or different departments where we try to Leverage the potential that we have there and now I'm very proud And that I actually do it because for nine years since I joined the company I was talking about free and open source and I wanted that we leverage it more and more and now actually we have a Big project going on where we want to do a lot more in this and we have a strategy That we want to set up to even use that a potential more and I'm very proud of that Because I also was one of the guys who was always telling this and now I'm also Have the task of actually doing it and this makes me even more proud And my last job is I'm also a model So if you go to the website and want to apply for a job for instance, and then you might also find my my picture there But I tell you it doesn't pay well So a long time ago this guy said I believe in horses automobiles and the passing are passing phenomenon This guy wasn't right We now have quite a big company already We have 280,000 employees We are going from one record year to another one and Sometimes it's unbelievable how how good the growth is and how much we are doing with that But it's not only about the car anymore So we have a new ecosystem and we have Lado here who's the head of case case stands for connected autonomous shared or services and Electric and this is our new strategy in terms of building new cars But we also built Logistic solutions so trucks or vans and We have mobility solutions as a as a third option where you can engage So also this guy said I think there's a world market for maybe five computers It was Thomas Watson the head of IBM and Now I'm a little bit curious why actually if Thomas did this kind of predictions why they named Their AI also Watson. I hope it doesn't make this kind of predictions So cars in the beginning were 100% mechanical hardware This has zero lines of code. The only code there were wordless. This plans that the guy Here draw It went 1885 into production and 1886 it came out the What I found quite interesting is that a lot of the hardware that were built in and the functionality or The way how the motor was built is still in today's cars and still into states mode today's motors still prevalent so It has zero flops needless to say it doesn't have a CPU in it so 100 years later In the in the development of cars We made already quite an advancement and using this kind of technology at this time I really was quite happy that I found this kind of video You can see that we were simulating and using computers to build things and to build cars and even make it even better and also Interesting thing is that At that time we started also to build in small computer chips in terms of Engines steering and so on into the into the systems into the cars So this was the very small event of the first cars with first computerized cars I don't know how much drops they had. Yeah, at least it weren't giga anything and Even nowadays you can buy chip hacking to get more out of your car and it's just Doing something with the software You have to be careful it will also void your warranty usually Right, but if you look at the at the new cars that come out You quite see that there's a different feel to it. Yeah, it's actually a software masterpiece We have a lot of different systems in there and with a new a-class. We also brought out a new Interface and it's called MBU x and King is back Hi Mercedes. Yes, please. I want some German bread. Please select an entry. I Am a say this too hot in here. Can you make it more East Coast? I am setting the temperature to 62 degrees Why is there a wedding chapel in your suggestions Hi Mercedes, never get me to walk free word drive single beat Hi Mercedes, where did Jeff drivers last night tattoo shop Las Vegas So you can see this quite shifted it and I got out the key facts of this of the system And it's only a front-end system. It has two GPUs in terms when it's used It's it's depending on the on the power that we need. Yeah, it has eight gigabyte of RAM and 500 gigaflops in the operating system is Linux So you can see that's quite a shift and it's only the front-end computer We have all safety relevant parts that are different. We have to think about that as well Yeah, it has machine learning in it to also know your habits a little bit more and to give you the right Suggestions where you should drive or if you always try to work and it will already if you get in will set you a Goal where you can go? Yeah So actually with this front-end and then several other parts a car for me I'm a computer scientist is merely a server cluster on wheels So I asked myself what do engineers and software engineers actually do have in common and one of our founders here Gottlieb Daimler said the best on nothing and I Actually what was quite hard to find the right quote of Lino's tour was because usually there are more deflamatory and Work on this code is not so good But I didn't want to get it on the slides because I was afraid I won't bring it through the to the clearance process. Yeah, if I have get the crap out of my sight something on this on the slide, yeah but The thing is what what was really really important is that they have one thing in common and it's the will of making something really the best and The best means is different in every eyes I had a talk with somebody else here who said doing design and The best for the engineers is not always the best for the user Yeah, and this is the same it stays true with cars Yeah, sometimes the engineers get so over over pace But I want to do this and this and then it's something else that somebody cannot use anymore Yeah, and we have to also think about that So what we are doing what we did last like yes last year was this slide on it We joined a Linux foundation. We also are kind of in the eclipse foundation. We joined automotive grade Linux and hyper ledger where I'm also sitting in and We went to the first Asia and this year We are again at the first Asia What happened in between a lot of groundwork from a lot of people who are telling we have to do more And now I'm quite proud that we have Jan Brecht, which is the boss of the IT in general is the CIO of Daimler has brought this To his attention and not only his attention, but there's also a project going on for R&D and IT and legal and compliance guys So he said one of his three top priorities is free and open source software. The others were cloud and DevOps so to strengthen the delivery model and the next one is Indirect to direct so bringing people more Closer to the code again and because we have a history of doing a lot of management But management who won't produce you any product if you don't have the guys who produce the product And so this is the three priorities. It's it's also public So why why? Actually the question so what can we learn as Daimler from the open source community? so what I think is Open source and and the standard or the way how the open source community work is One of the major things that has been now said to the standard actually of software development And we could use that and we should learn from that so the the whole idea of Forking something. Yeah, just taking it away not having it under control Then patching or doing whatever you want with it and if you deem it good then put in a pull request and somebody merges it and Hopefully merges it or it says Go away with the scrap like Linus does it sometimes But this kind of working actually set a new standard of also distributed working model this has not been possible before and As always in all industries are a lot Ideas about how to reduce in cost and bringing the work Distributing the the work all over the world. This means that this is now possible Also speed of innovation if you have Something under tight control and tell people you have to innovate. This is how you innovate Then people won't be as creative as if you won't do it Yeah, and if you give somebody the chance I take that Co-create build something completely new out of it again, and maybe something completely new and Something which never has been there before like blockchain or other technologies come out of it Then we created something which can help to alleviate Some others so this is the speed of innovation and the third part is a community so working together as a community and Collibrating and the way of talking to each other and also looking at the different Posts and and things everybody does and giving kudos to somebody or saying this this was really good And having a active discussion about the topic. This is also quite one of the things that we can learn Also one of the things that I want to stress out what we shouldn't learn is sometimes The way how the open source community Strives on egocentricity So sometimes It is not any more about the product about the part which is in the software It's more about I said so and so it has to be like this and if people are on the front fight Then usually something happens. It's a hard fork and I don't think that usually it helps anybody Yeah so We are or I'm also developing a lot of things in blockchain and I I Think there's an analogy here because the blockchain means also that you have to collaborate It's impossible to not collaborate or else you don't get the point of blockchain So you have to have an ecosystem where you build something together and we started the last year We had I think a talk about blockchain here where we showed some pilot use cases that we did and During the year I had some more so we did the first public blockchain hackathon in Stuttgart Which was quite insightful And a lot of different ideas in there. So this is also a Quite a form how we how we engage in that even more. Yeah, so we get people from outside in Bringing ideas and elaborating on that and I can tell you we didn't have any rules on that one too That the IP is belongs to us after that. Yeah, so this was quite a Discussion at some point but in the end we made it like this and We have another thing here. We have a green driving experiment going on currently We are trying to incentivize how people drive and change over that behavior and this is backed up by a cryptocurrency And the standard token in behind and the greener you drive the more of those tokens you get At the moment you cannot spend them at all. It's just a test, but so where can we go with it? So there's also a Thing I wanted to mention we are engaging in that in a very long time So there has been a project which is focused on analyzing crash data Because that is for everybody. It's a good thing and it's called open MDM and open pass So so this is this are the building blocks in our journey and this is also kind of how the project is currently structured We have first of all we have to ensure in compliance. This is sure there are a lot of different licenses and too much license and actually outside and If you engage in some product or programming and you have to check which license can I use and which license can I not use? It's quite difficult and but we have to ensure the compliance or else we have lawyers against stepping in and you don't want liars messing around with your code So first of all we want to adapt the the collaboration model which is in a source We want to adapt it more and more inside the company and I'm quite happy that we have now Also set up a rule set at least an IT that we have to share all our source code This is quite new We want to encourage the usage and even foster more and use and iterate upon the open source But it's presumptuous to to think that you can just take all the time you also have to give something so we want to make it possible to engage in communities even more by money by resources by ideas and so on And we even want to foster open source contribution Which is believe me quite hard if you legally speaking So also I yeah, I don't think that I mean if I come here or if we come here and Explain something about open source People might think yeah, then tomorrow you are there. Yeah, you will do everything But you have to remember it is a company of 280,000 people Yeah, and it's not changing as fast and not everybody has the same idea. So we need the right foundations. We read the night Leverage also we need also the right people behind it because also if I talk We want to do this give this kind of software to the open then somebody in the legal department will ask me Oh, are we not giving that away? And how do we do with a Texas and so on and that is actually is a quite hard question in a certain sense because we Have to at least clear it and in a big company. You always have a specialist for this kind of questions So what I'm doing is I'm talking to a lot of different specialists at the moment But it will lead to that that if we have a good foundation We can also have a top later on. So in the end I think what I want to Give you an offer is that I would like you to join also the way and I would like us to drive together to this new path and To the future. Thank you, Jonas. I have a question for you So you have mentioned about the green driving and we'll be getting rewards for that. Yes, what can we use those rewards? At the moment as we are just testing it internally with 500 employees, you can win something you can win for instance a tennis Match or you can win? Going to the Berlin fashion show Or DTM race But the second step after we have like this to it's an MVP so a minimum viable product Yeah, not a maximum viable product After this two months, we will see how we proceed further because we are collecting data and see what it can be used for But the idea is to expand. Yeah, the idea is really cool. Thank you so much, Jonas


The National Commandant of the Nigerian Peace Corps, Professor Dixie Nako, yesterday appealed to President Muhammad Bwari to sign the Nigerian Peace Corps Bill into law before May 29 as a patent gift for the Nigerian youths. Nako, who made the appeal in Abuja in his Salah message, also urged the president to equally absorb Nigerian youths who participated in the exercise. He explained that the bill went signed into law with great employment for the youths and also ensured total peace in Nigeria through mediation, conflict resolution and community engagement. The Senate and House of Representatives had earlier passed the bill and it is currently before the president for assent. Humbly used this medium to appeal to President Muhammad Bwari, G.C. F.F.R., to do the needful by assenting to this all-important bill, which will in no doubt give positive credence of his consign for the plight of Nigerian youths nationwide. Assenting to the bill will be a deserving patent gift to the youth of this nation for which prosperity will always reckon with him on the right side of the history.


the lecture that is on transmission characteristics in optical fiber. So, these are the learning outcomes at end of this session students will be able to classify the different types of attenuation in optical signal. So, now we will understand the basic of attenuation as shown in the figure this is the input optical pulse train that is being transmitted through an optical fiber which is having the length L and this is an output optical pulse train which has been obtained at the end of the optical fiber. So, first we will understand what do you mean by attenuation. So, why there is a reduction in amplitude of the signal at the input which is being given as to the optical fiber and the optical pulse train at the output and there is an overlapping of the signal also. So, such type of things are known as an attenuation and this is measured with respect to the distance travelled by the light rays in the optical cable and attenuation is always expressed in dB. So, in this lecture we are going to see what occurs to optical pulse when they propagate through an optical fiber. So, we will start with this transmission characteristics of an optical fiber in order to understand the attenuation of the signals and the do calculation particular with the dB and dBm units are very useful. So, let us look at the propagation of the optical pulses through an optical fiber. So, if I have my encoded data in the pulse train that is your optical pulse trains of the sequence of zeros and one and when want to send this pulse through the train through an optical fiber then at the output end of the shape of this pulse becomes very something like this. So, what I notice is that the there is a reduction in the amplitude of the pulses and the power level of this pulses also goes down. At the same time the duration of the pulse also increases. So, such type of attenuation are known as the dispersion. So, when I send this pulses through the optical fiber the pulse becomes very like this. So, then I have to pay attention that I have to take care that this pulse do not overlap here, overlap. Also the power level of the pulses should remain same such as the level that the optical detector should be able to detect them otherwise I will lose the information. So, before these pulses are overlapped or their power levels goes down beyond certain limit I will have to reshape this pulse. I will have to bring them to the original form and this is done the devices known as end repeaters. So, in the communication link you send the pulses through an optical fiber and then to the certain distance you will have to reshape the pulses and bring them to the original form and then you again send it to the next segment or then to the next segment and so on. If the L is a repeater less than the link then the repeater less length of the link for the given data rate depends on the two things. One is how much the pulse have been attenuated and what is the spread of these pulses, what is the broadening of these pulses so that they do not overlap. So, overlapping and the reduction in the amplitude is known as the attenuation. So, now we will see the next how the attenuation has been calculated. So, the attenuation is being calculated through the loss coefficient and the in dB if you want to calculate that is loss dB that is log to the base P in upon P out. This is the power input whatever the pulse you are going to give and this is the length of optical fiber and this is the P out how much the power is received at the optical power at the output. If you want to calculate the loss coefficient that is alpha of length L so that is 10 divided by L log to the P in upon P out where the L is in kilometers. So, what is an attenuation is that the power at the input end which I have sent through the optical fiber if it is P in the power that I have received through the output end is the P out. Then if I define the loss of the link losses of the fiber through length L in dB 10 times the log to the base 10 in over the P out. So, this is the loss in dB through L length of an optical fiber if it is an often convenient to represent the loss in terms of loss coefficient which is the loss in dB per kilometer length of the fiber. So, I divide this thing by the length L and I get the loss coefficient alpha that is this in dB per kilometers where L is in kilometers. So, now just recall what will be the effect of attenuation on single mode fiber and the multi mode fiber. So, now we will see the different types of attenuation mechanism that is the material absorption scattering bending losses and dispersion. So, these are the major four losses occurs when you are going to send the data through P in and P out. So, the material absorption is due to the in centric and eccentric materials and the scattering are of again two types that is the linear and non-linear. So, bending loss are again the micro bends and the micro bends and the dispersion is nothing but that is an overlapping of two signals that we have to remove. So, now let us see in this lecture the details regarding according to the material absorption that is in centric and eccentric. So, this is known as the material absorption. So, the absorption is a major cause of the signal loss in an optical fiber. The absorption is defined as the portion of attenuation resulting from the conversion of an optical power into the another energy form such as heat. The absorption in the optical fiber is explained by these three factors that is imperfections in the atomic structure of the fiber material the in centric or the basic fiber material properties and third one is the eccentric that is the presence of impurities that is fiber material properties. So, we will see what do you mean by the imperfections in the atomic structures of an fiber material. The imperfections in the atomic structures induced by absorptions by the presence of missing molecules or the oxygen defects. The absorption is also induced by the diffusion of an hydrogen molecules into the glass fiber since the eccentric and in centric materials properties are the main cause of absorptions as they were discussed. We are going to discuss. So, we will see now the material absorption it is due to the vibration frequency of an atomic bonds in the IR region that is infrared region and it is caused due to the electronic absorptions band in the ultraviolet regions also. So, we will see the details now. So, this is the graph showing for the fiber losses due to the absorption loss. The eccentric absorption is caused by the basic fiber material properties. If an optical fibers were absolutely pure with no imperfections or impurities then all absorption would be an eccentric. Incentric absorption set the minimum level of the absorption. In the fiber optics the pure glass fibers are used most of the time. The silica fibers are used because of their low eccentric material absorptions at the wavelength of operation. So, as shown in this figure the wavelength of operation ranges from 700 nanometers to 1600 nanometers. The figure shows the level of attenuation wavelength of operation. This wavelength of operation is between the two eccentric absorption regions. The first region is the ultraviolet region. This is the ultraviolet region and this is the infrared region. So, in the ultraviolet region it is caused due to the electronic absorption bands. Basically, the absorption occurs when the light particles photons interact with an electrons and which gets excited to the higher energy level. So, this is the tail of the ultraviolet absorption region. And the main cause of the eccentric absorption is in the infrared is the characteristics of vibrations frequency that is vibration frequency of an atomic bonds. In the silica glass the absorption is caused due to the vibrations of silicon oxygen that is SiO bonds and the eccentric between the vibrating bonds and the electromagnetic field of the optical signal caused by the eccentric absorptions. The light energy is transferred from the electromagnetic field to the bond. So, now we will see next that is the material absorption that is an eccentric absorption. The eccentric absorptions is caused by the impurity introduced in the fiber materials. The metal impurities such as iron, nickel and chromium are introduced into the fiber during the fabrications. The eccentric absorption is caused by the electronic transitions of this metal ions from one energy level to the another. The eccentric absorptions also occurs when hydroxyl ions that is OH bonds are introduced into the fiber. The water in the silica forms and the silicon hydroxyl SiOH bonds. These bonds are fundamentally absorptions at 2700 nanometers. However, the harmonics of overtones of this fundamental absorption occurs in the region of operation. As shown in this figure this is the OH absorption band near 1000 nanometers 1200 and the 1400 this is the highest. See absorption peaks defines the three regions as shown now here that is window preferred. The first window is at 850 and second one is at the 1300 and the third one is the 1500 nanometers. The fiber optic systems are operated at this wavelength is defined by one of these windows. So, the amount of water impurities present in the fiber would be less than the few parts per billion that is why the fiber attenuation caused by the eccentric absorption is affected by the level of impurities OH bond present in the fibers. If the amount of impurities in the fiber is reduced then the fiber attenuation is reduced. So, these are my references. We have used the reference books such as and the John senior. Thank you.


What is going on guys welcome to a new video. So today then we're going to be building Facebook ads or more specifically then the actual Facebook ad copy itself. So to start the video off I've got a couple of my own Facebook ads just to show you guys so you can see the kind of results they've produced and actually know the strategy works then. We're also going to be looking at some Facebook ads from some of the big dropshipping companies because the best way then to be successful at anything is to find somebody who is successful already getting those results find out what they're doing and replicate it so not actually copy just replicate and then finally we're going to be going through the strategy step by step top to bottom and looking at the core points and fundamentals then of what goes into making a successful Facebook ad. So that being said then guys that's the topic thank you for tuning in I hope you enjoy the video and let's get straight into it. What is going on then guys welcome to my computer. So first things first then as promised here's a couple of my own Facebook ads and then I just want to quickly show you the strategy that we're going through because it is step by step and there are a couple of little bonus tips at the end as well so make sure you stay tuned to that because I always I like to show you guys the past results so you know that what I'm showing and teaching you actually works but unless you actually understand why it works and what actually goes into it like I haven't chose like the wording I've used isn't random there's a reason why I've used this particular strategy and that's kind of what we're going to be going into and getting into in this step by step strategy towards the end of the video. So this first post I want to show you if you've been following the channel for some time you've probably already seen it before because it's the typical one I like to show in this channel it is a past ad I don't run this particular specific ad anymore purely because I like to keep what I'm doing now off YouTube just because to stay away from just people posting comments and placing fraudulent orders in my stores this is an old store an old general store that I don't run anymore but I do like to be as transparent as possible so the store still is up and running in fact I'll show you guys quickly when people tend to ask me of good stores or stores to kind of copy or that they can use I always send them to this one it is still up and running I still do pay the subscription on it so people can still come over to it and see the kind of layout I've used you can copy the product pages I've got no problem with that at all if you want to copy it word by word then I've got literally got no problems with that at all whatsoever so yeah if you are struggling for product pages or whatever it is just like the general kind of layout of a store feel free head over it is still live so anyway back to this first ad as you can see this is pretty much exactly what it was it was nearly a million people reached I thought it was a bit more than this actually but this is what it's saying at the moment we've got 10 000 reactions and comments 5 000 likes and one thing I was pretty proud of is well actually that I only got seven angry responses to it which is quite a lot if you think nearly a million people have seen it so get only seven people that choose the angry emoji is pretty good and it's a natural thing as well when you're running your ads you will get people who just hate ads no matter what they are they just hate seeing ads and they'll just respond angrily to it might be a comment it might be another way but just be aware it is just part of the process it is going to happen at some point so 30 000 clicks 8 000 clicks to play 15 000 link clicks I'm pretty much just reading what it says but feel free to pause the video have a look at it if you want in fact I'll show you guys the ad as well let's turn it down a little bit don't want to make it too loud it's really dead simple to be honest let's just watch this for a minute as you can see the video is like 15 seconds long and I created this using an app on my phone called quick I've done a video on it so just it's one of my recent videos so if you just look back in the last few weeks you'll see how I created this exact ad dead simple to do and to be honest there's not as much as you think goes into ad like there's some simple core fundamentals that you have to do correctly and if you do then it proves very effective and then the next one I want to show you is for the same product again I filmed this on my iPhone like it really was just that simple I don't think there was any music in this one so it just shows the LED colors lit up but with the lights on then I literally just switched lights off in the room and that was literally the ad I used and believe it or not that one actually did a really really well better than this one better than this one here actually so yeah there are the two ads that I wanted to show you guys I'm not going to go into my actual ad manager and show you how much money they produce because I've done that in past videos if you search for the with proof series on my youtube channel I go into more details like that the whole point of this video then is how or why have I chose this certain wording so if you've looked at these two in detail or if you've paused the video you'll notice that like the text in this top bit the layout and kind of structure of it is very similar so I think they both start off with a question then it goes into pretty much highlighting what the problem is and the solution then there's a call to action and then there's the encouragement and for the engagement however we will get into that more later on in the video so the first company I wanted to show you guys is blue crate I feature these guys in my videos all the time just because they're absolutely smashing it if you go on to let's see in fact I can show you guys bluecrate.com and then I'm just gonna move myself down here out the way and then once this page once it loads then I've got a handy little tool it's free you guys can go and download it I'm not affiliated what's weather but it is handy for for a couple of different things so if we just click on this one here it's called similar web and when it loads up then it just gives you a few different details so it tells you like their monthly visits and as you can see these guys are regularly getting about half a million visits a month back towards kind of the middle of last year they were getting over three million in one month that must have been just a crazy month for them and then there's a couple of other things you can do as well with this tool here which is called commerce inspector again both these tools are 100 free it tells you what theme they're using so they're using the retina theme which I believe is a free theme so it's all those people out there that say you need a paid theme it's just not the case you can go on products it'll tell you and show you the products that they're selling and another thing it does as well now I'm not sure how accurate this is but it will give you suggestions to what actual apps they're using and then it will also take you to their best sellers as well so you can see exactly what their best set of things are anyway going completely off topic here let's go to their facebook page so you can see the actual facebook ads there they're running at the moment so if you head over to any facebook page then just click on info and ads down here on the left and then you can choose the country to see what ads they're running in they're obviously choosing the big four english speaking ones which is what I always recommend and then moving down so these are the actual ads this this is their best seller this is their best selling products this is their best selling products they're getting half a million visits per month and this is the ad that's producing those results and as you can see the kind of structure and layout they've used is pretty similar to mine so they've got a video ad they've got the call to action button down here and they've got like a pretty general statement to be honest but they've got the emoji at the end to draw attention and then they've obviously got the call to action there which pretty much just tells people exactly where to go to get this product moving on to this website here again these guys are in the top I think it's 100 or 200 Shopify stores in the world so a very very big store they'll be easily pushing over a million dollars a year and these are the ads they're running as you can see their carousel ads now again another popular question people ask me is should we use video ads carousel ads but to be honest they all work as long as you have the right audience and the right products it could be a video ad it could be an image ad it's always going to work and again the kind of structure is the same thing there's kind of like a statement there that tells people what the benefits are of this product or shopping with them which is 10% off and then again they've got the call to actions call to actions absolutely key but again we'll get more into that later on and then the third and final company I want to show you guys again in the top 200 of all Shopify stores these guys here so I think these guys are running ads in pretty much every country in the world they are so they're obviously doing worldwide and if we just have a look again at the actual structure of their Facebook ads it's very similar to the one I've used to the ones we've just seen so you can see it definitely definitely works so if you follow this structure and you're not getting sales you're not getting the results you want then you know it's because of your audience or your actual product so again they've got the statement at the top which tells people what the problem is and what the fix is they've got a call to action and then they've got like a way of creating a sense of urgency to encourage people to actually buy it there and then and then obviously they've got the shop now and again just kind of like another benefit or advantage to shopping with them so that being said they are kind of like the examples I want to show you guys I just wanted to prove to you that this strategy that I've shown you isn't just some sort of made-up BS strategy that I've plucked out of thin air it is one that a lot of these big companies are following and as you can see one that I actually followed myself and have been to be honest the structure of my Facebook ads is pretty much the same no matter what niche I'm in no matter what products I'm selling so what is the actual strategy then as you can see we've got like step-by-step points and we're going to go from top to bottom and so when I say top to bottom we're starting literally from this very top line here and the first thing then point number one again another public question I get asked is run ads from a Facebook page that matches your Shopify store don't run them from your profile because you'll soon find that when you start running ads you'll get page likes and people will like your page because they obviously click on who's running the ad so if that takes them to your profile it's just going to be weird it's going to put people off it's going to come across as dodgy so make sure you create a Facebook page that's called the same thing as your Shopify store and make the profile picture then the same as your Shopify store logo as well point number two then is interruption marketing and the reason it's called that then is because you have to take into account exactly what Facebook is it's a social media platform so people are on there to see what their friends are up to or tell their friends what they're up to or watch a cat playing the piano it's they're not on there to buy something so you have to interrupt them so you need that first line of your ad which is probably the very max at what they're going to read and if they read it and it doesn't connect with them or it doesn't interrupt them they're just going to completely brush over what your ad is so you need a bold and relevant statement or question that's going to get the customer's attention and the keywords in that sentence are bold and relevant because it needs to be bold because they have to be interested in it for example you could have an awesome product and an awesome audience but if you just say cats are really cute in the top line like it's not a bold statement people aren't going to be interested in that they're just going to see it and be like yeah they are cute so what and it has to be relevant as well it can't be dogs are really cute and advertising it to cat at a cat audience because again it's not going to be relevant with them so it needs to be both for those things so some examples then one million cats and dogs are killed on us roads every year when i first got into led dog collars two years ago there was this really popular ad going around on facebook and once it come out then a few other companies started using this same statement and i thought about using it with my own ads but i couldn't find anywhere on the internet that made it true like i couldn't find anyone actually quoting this figure so i decided not to use it and that is very very important as it says here i'm skipping forward a bit but all statements must be true because if they're not it's really unethical to scare monger people into into buying your product and if facebook find out what you're doing you're just going to get banned so million cats and dogs are killed on us roads every year 200 000 road accidents a year involve cyclists um and then if you decide to go down the question route here's some examples as well again it needs to be bold and needs to be relevant so do you cycle home from work so that's really specific you're targeting an audience there so you could go ahead and target people who work like nine to five jobs and are interested in cycling something along those lines because if it works if you target the right audience with the right product and they read that and they're like yeah do cycle home from work then they're gonna be interested in it because they're gonna think oh this is for me what are they showing me what what is this all about and then the final example to show you guys what you saw in this previous ad so which one of these is your favorite um i think i used it in this one here uh which collars your favorite i did so the reason this works so well then is because it gets people thinking when you ask them a question like this um it's personal to them which we're going to get into in a second um but when they read that it makes them stop and actually think like what are they talking about what which which one's like which one is my favorite and then when they actually do take the time to look through the different variants and find which one is their favorite then you've just got a higher chance of them actually making that purchase so moving on i've already mentioned this all statements must be true that is key don't make up fake statements you will get banned you will get into trouble and then the final point which is really really important is going back to these questions is make sure they're relevant questions to the individual not audience so don't make them really broad questions like um that just apply to everybody that sees it make sure it's like personal to the individual if that makes sense so this question here then is which one of these is your favorite that that's a question that you would ask an individual same as this as well do you cycle home from work it's not broad it's not asking everybody that sees it if that makes sense it's not like hello everyone which one of these is your favorite because it's that everyone that kind of like disarms people they see it as not relevant to them specifically and they'll just think oh somebody else will answer the question but if you target or if you focus directly on asking that specific individual a question then they're more likely to engage with it and actually answer it and get thinking about which one of your products is their favorite if that makes sense it's it's these little touches that make all the difference so any questions are tall on this make sure you do understand it feel free leave a comment down below i get back to every single person or dm me all my social media links are in the video description so moving on to point number three which is highlight the problem enough for the solution again i do this in both of these ads the second line is be safe at night it's providing a solution and these colors are perfect for night time safety again it's telling people the exact benefit of what this product does and i've given another example here so it's dangerous walking your dog at night which it is keep them safe and inside with this led dog collar and lead so a key thing here is try and keep it short shaft to the point if you end up writing a story and an essay then you run the risk of people just getting bored and just moving on to the next post in their news feed moving on to point number four then which is the cta or call to action so make it very very clear aware to get your products if we have a look at pretty much all of these ads they've got the shop now button down there because it's a carousel ad they've got the shop now and then a link to the product page i think these guys have got it too get yours here and then i've got it in both of these as well so get your led dog collar here and then buy yours here so it's very clear if somebody wants to buy your product they know exactly where they need to go now believe it or not no matter how clear you make it on those two ads that i just showed you you will still get people commenting where can i buy this product which is another point which is actually one of the bonus tips which we're going to get into in a second so a couple of things to keep in mind here always always link make that link to the product page if you put it anywhere else then you run the risk of people getting bored and just leaving your site you want to make it as quick and easy as possible for somebody to make a purchase and if it goes to their home page and they have to fish around and try and find that product they might get distracted we live in a really distracting world they might get a facebook message a whatsapp message a phone call somebody might try and talk to them or whatever it is so just make it as quick as possible link it straight to the product page point number two use a short url to look tidy so you can use bit.ly or you can use google shortener url whatever it's called if you just google url shortener you'll be able to get one and that's purely because some urls for product pages are going to be probably two or three pages like two or three lines long and it's just again it's going to look neat and untidy number five then in terms of the actual ad copy itself so whether you use an image then videos are always superior to be honest up until this point now i always always always try and use videos as much as possible just because i find the engagement rate and it's just so much better like whenever video starts playing especially if you've got music in as well then it just grabs people's attention more and they're just more likely to to actually watch it and if you can capture their attention in those first few seconds then you're going to be onto a winner just so much more than you would an actual image again a couple of things to consider when coming up with your ad copy the key ultimately is to clearly show exactly what your product does or how it works so actually show your product functioning and doing what it does like i did in this ad here and i did in this one as well you can clearly see an actual dog wearing the product and it lit up in the dark and then the second point to consider is if possible include faces showing an emotion so hands down the best way ever to sell any product is to show somebody using your product and having a good time because faces and emotions capture people's attention and it creates a connection that resonates with your customer they build not like a relationship but they build that connection and if somebody if you see somebody having a good time go-kart in and you're walking past then you're more likely to go go-kart in because you want to have a good time as well if that makes sense and it's the same with your ads so if blue created really good for this if you watch any of their video ads then the people in the videos as you can see are laughing and smiling joking away and things like that just grasp really good engagement as well because the more and as well the more engagement you can get the more reach you're going to get that's going to be free it's called organic reach every time somebody tags somebody or shares your ad then essentially people are seeing your ad that you wouldn't have had to pay for because they're sharing it with somebody and that's also a really key point as well to being successful with Facebook ads Facebook ads are getting more and more expensive i'm going a bit off tangent here but they are getting more expensive so the more you can get people to share it and increase your reach for free no extra expense to yourself and then the better and then finally to wrap the video up then if if you're still watching and thank you very much guys but these bonus tips trust me will be worth it engage with the comments so the comment section of your ad make sure you watch what's going on there watch what people are commenting and engage with your customers this is a great great thing when people see the actual company itself um not just running ads and letting it go but actually engage them with their potential customers it will increase people coming onto your store trust me and the actual conversion overall conversion rate will go up so ask people questions about the product what do you like about it what don't you like about it if people are posting questions on there make sure you ask them there's nothing worse than somebody seeing your ad and somebody previously asking where do i get this or what does this do on the product and the question going unanswered it doesn't look very professional at all and if people are tagging their friends make sure you tag them just say hey thanks for tagging really appreciate it if you want to buy our product here's our link um and then finally post links to your product page in the comments just make it as clear as possible as i mentioned there if there's a link in the comments especially in i think on this there was loads and loads of comments so there's one and a half thousand comments so if people start opening up the comment section they're not even going to see your ad because they will have scrolled so far down they won't see your ad so if you can make sure one of the last comments is a link to your product page then again you've got a better chance of somebody actually clicking it and going to your product page so that being said then guys i think we've covered quite a lot there but hopefully i've made myself clear hopefully you've learned something new if you have then i really appreciate it if you leave a like on the video um and that being said thank you for watching thank you for tuning in and i'll see you all in the next one