Happy Monday. We are thrilled to have you joining us on the nonprofit show to get today. The only national live broadcast for the nonprofit sector. Today we are talking with Dr Sharon Lam Hartman and Dr Sharon as we will so lovingly refer to her is the CEO of inside out learning and the author of the authenticity code so we are going to hear a lot more from Dr Sharon for today's episode so make sure you you stay with us to hear exactly the code the formula and all of the the good inside out. Julia Patrick joins us Julia is the CEO of the American nonprofit Academy. Thanks to her we are almost 450 episodes strong so we are so grateful to have Julius. Yes, I thought leadership in these episodes. I'm Jared ransom lucky enough to play alongside with Julia each and every day as her co host the nonprofit nerd also CEO of the Raven group. Again, we are so extremely grateful on this week of gratitude to our presenting sponsors each and every day we really are so thankful to have their event, not only in the nonprofit show in Julia and myself but truly the sector at large because these companies and the individuals that make up these companies exist to help you move your mission driven goals forward so please do check out our presenting sponsors. They are here to help you they're on your team they're in your corner so please do check them out and again, really excited to have today's conversation with Dr Sharon lamb Hartman. Welcome Dr Sharon. Thank you so much for having me Jared and Julia I'm so looking forward to our conversation. We are to you know. First and foremost, I'm so proud of you for writing this book. It's such a big thing to achieve this. The authenticity code, the art and science of success and why you can't you can't fake it to make it. Tell us the big news about this book that just launched. Yes, it just launched and we made the Wall Street Journal and the USA today best selling lists. So we are so grateful and just really thank everyone who helped us to get there from our clients to friends and family and and so many stakeholders that we that we have so thank you to everyone. What a phenomenal accomplishment. Yeah, it really it really was that was a surreal moment to actually open the Wall Street Journal and see my book actually made it to number two on the nonfiction ebooks that week so very exciting. It's amazing. Now, this is a really interesting, just overall approach to how we work, how we serve in the nonprofit sector. And I think a lot of us. I mean, Jared and I talked about this privately. We, we worry about how authentic we are, what does that look like.   And I think it's a really interesting discussion so can you kind of paint the picture for us. Absolutely. Yes. So, there's three components to the authenticity code and we've been doing portions of the authenticity code for the past 20 years. And the full code we've been doing for about 10 years now, in terms of delivering training programs inside a fortune 500 small and midsize businesses. And the three components are your presence.  And all of that together equals your success. And so I've often heard of authenticity talked about as, it's just all about me. And, and regardless of you, I'm just going to be me and you can deal with it. And so I kind of thought about it more deeply and said no there's really three components to authenticity and I wanted to get that message out to the world. And it was fascinating because the minute you said that I'm like yeah, you're right when we talk about authenticity Jared and you and I have talked about this. A lot of times we're like, it's about me. Love it or leave it. Exactly. Fascinating. Okay, so let's delve into your presence. Perfect. So your presence, we have been teaching 12 authentic presence qualities, and they're in the book. And you do a self assessment where you can see which ones you shine in and which ones you need to grow in. And then you make a plan for how do how am I going to develop in those couple that I most need. And these are qualities like warmth and openness thoughtfulness respect trustworthiness integrity sincerity. And so we all have ones that we shine in and we have ones we need to grow in. And so you do is honest self assessment. And it really is helpful to take that inventory and then continue to work on those and we have ideas in the book for how you do develop them. The second part of your presence is your authentic brand statement and I can't tell you how important this exercise is it is a 10 question exercise in the book. And I highly recommend every reader does that exercise because you basically really find out your unique gifts and talents. And then how what what life is calling you to do next. So it's your purpose, it's what you were put on this earth to do and who you were put on this earth to be. And that brand you bring anywhere, whether you are doing an interview or being in front of a client or being with your friends and family on Thanksgiving. It's it's who you are and who you're becoming as a professional and as a leader. Wow. Wait to get my hands on this book. Yeah, like, so much of this conversation has really bubbled up to the surface due to the last two years of all of us navigating this new normal or you know really just navigating any any and everything that's kind of thrown in our way and one of the, the things that has really come up to be so prevalent, I think Dr Sharon is really identifying authenticity and having this level of transparency between your team, you know, there's been a lot of talk about, well now you're in my home because you're seeing literally, you know, my living room or my kitchen. And so really having this authentic presence. Yes. I have to go on to venture and say, I, not everyone is comfortable with being authentic. Right and that in and of itself is a bit vulnerable. It is authenticity and vulnerability. I think they'll hand in hand Jarrett, because you are you're putting yourself out there and really opening up to who you are I mean when I do the authentic brand statement with people oftentimes it's even an emotional experience where they might tear up because they actually touch a piece of their soul. And it helps you to uncover your greatest gift to give. And that can be very much you look at that and you say wow that's that's really who I am that's my greatest gift, and this is what I want to do in the world. It's a great resignation happening. I really hope people when they give some thoughts to who they are, and where they will authentically fit. And that is what this book really helps you to do is to find that so that you don't just go from from one position to another, and you don't really learn that lesson or see the shift. So, you know, we talked a lot about this because in the nonprofit sector, you know our clients are the people we're serving. Yes, everything from, you know the patrons of our museum to the patrons of our shelters to. I mean everything in between. And so, how do we think about our audience. Because a lot of times we're not asked to think about that in the nonprofit sector, sadly. Right. Yes. And so you need to think about your audience as who you're choosing to be in front of and so my definition of authenticity in the book is your most powerful way of adding value by expressing your unique gifts and talents for your chosen audience. So if you think about it authenticity is not just about our most powerful way and being me, but it's also for your chosen audience because it's an authentic choice to be in front of an audience, whether you know it was an authentic choice for you to choose to be on your show and for me to say yes, and to be speaking to your wonderful listeners today. It's an authentic choice to choose where you want to work, and who you want to be in front of, and who you want to motivate and inspire. So wouldn't you want to best serve that audience, and to consider that audience as part of authenticity and that's where I saw the gap in the literature when I did the research was no one talks about that piece, and to really put yourself in your audience's shoes and say what's important to them, and what kind of details might they need and, and what are they willing to compromise. And then there's even there. So there's an audience understanding matrix in the book that helps you to analyze your audiences that you find yourself in front of, so you can walk in their shoes and motivated inspire them and influence them to the best of your ability, and then there's also four different audience types that we talk about in terms of the party people the planner people, the point people and the people people. And so each of those types of audiences, and, and you can do an assessment that it helps you to understand your style, and then your key decision makers, because they want to hear things in their language. So, isn't it nice to know if I'm talking to a people person and I'm a point person, and I just get to the point, well then I haven't connected with them, and the people person wants that connection. So I might take more time if I'm a point person to ask about their lives and ask about you know something personal to them, before I get started in making my point. So if you just joined us for another episode of the nonprofit show we have our guest today Dr Sharon Lam Hartman here talking to us about her new book that just went to the top of the Wall Street Journal booklist and tell me the other one USA Today USA really exciting for a book that just has come out I mean so this is really truly fascinating. And I think Dr Sharon, one of the things that we have been talking about recently because of the pandemic is trying to figure out all these things about ourselves, how we communicate. And then at the same time, we are using new tools that for a lot of people have thrown us into a tizzy. And we've talked about that. And I'm wondering if that goes to your next part of the formula, which is your presentation, is that one of those elements you're talking about. It's very much so so we have a formula for presentation success that we have taught for 20 years. And I guarantee if you apply this when you read the book and you apply it to your presentations and your, and your communications because this can even be used in job interviews. I guarantee it will take you to a whole new level of greatness in your messaging. And something that we really deal with now is virtual presentation tips. I mean don't you love it when when you see all of the variety that we have seen in virtual backgrounds and even sometimes like what if you were doing a job interview and you saw someone sitting on their bed, you know, and how does what does that say, have you guys seen that. Oh, we've seen a lot you know and love that this is still a point of relation because it is still so needed you know I mean when we talk about presentation. And really this virtual space is still quite new to a lot of individuals but you know we've seen bedrooms we've seen animals and children and partners and you know we've seen it all but you're right Dr Sharon when this comes to maybe your presentation in an authentic manner in a in a platform just like an interview, we might want to take some additional considerations. Absolutely and learn how to set up your camera so that you're making eye contact with the audience and, and also lighting and what you want to have in your background and the minimize distractions, all of those things and we teach that in our in our webinars, and there's some of it in the book as well and the formula for presentation success is really around getting your audience's attention, and stating a executive summary or a presentation summary up front like, what do you really want at the end and giving it a value to your audience, and then being able to have clear transitions in your body of your presentation, and we have an acronym we use in the book, and it helps people to really transition from point to point so it's clear and then how do you finish strong. So that's what really is around the, the, the formula for presentation success. When you say this Dr Sharon, are you including like how you would work or present yourself to your coworkers or in our case like to donors, I mean, this can go down the path of the human experience, like one on one. Absolutely, it can be one on one. It could be a large group presentation. It's however, but to really think about things beforehand putting yourself in your audience's shoes. Really understanding who your audience is, and then how do I best communicate that message, while being in my authentic presence. I love that so much. And you know when it comes to your audience and for you to say Dr Sharon that what you were missing in most of the literature or all of the literature that you were researching is that audience piece and for you to say you know am I talking to a point person am I talking to a people person, and really you know we talk often on the nonprofit show about knowing your audience right and and really being able to identify how to best resonate with them right and so we talk a lot, whether it's data and statistics that maybe someone really wants are we also talk about the heartstrings and you know how many times can we make this person shed a tear, but really knowing your audience in an avatar way. I think it's really what's most known but for you. I would love for you to reiterate what were those four P's again because I got point people but I know there's two more. Yeah point people people people planner people and party people. You're in party, how did I miss those. So the planner people they want all the data and the plans and are we going to get from here to here and the party people, they're very spontaneous and they're into possibilities and also having fun so a lot of people want to be around the party people because they're so fun loving and want to they just want to hang out with them. It might be a party person. Yeah, I was going to say, I think you just defined Jared, Jared, yeah to a tea. So the authenticity code formula, going back you've got your presence. You've got your audience, you've got your presentation. And when you put all those together that equals success. Now, I have a question that might seem a little bizarre but I'm wondering if your book and this concept in this dialogue had come out before the pandemic. Would there be as much interest, because it seems to me, we're having these discussions more than we ever did and I don't maybe I'm, maybe I'm off. I feel like there's a point in this time. Yeah, is making us have these discussions. I do I do I mean, when we are when we have a hardship and we all went through it together we're still going through it. I mean many of our businesses were challenged overnight. I mean all of our business basically went away overnight when everything was canceled. And we were so used to doing our programs in person. So we had a completely pivot to virtual everything. And I just feel like we're going through a hardship when you go through a hardship you do soul searching. And you really want to be more authentic in who you are. And I think that's what's really behind the great resignation movement is people are saying I want to be authentic. I want to know what kind of life I want and what really matters to me. I do feel the millennial generation has always been interested in authenticity so that is something that I researched as well and just how much they value authenticity. And you can hear it in how they talk how they lead. So, and I will say that the primary audience of this book are their professionals leaders also college students. And I think young and mid career, especially in terms of the professional and leaders. I think they're really going to identify with this book and and say you know who am I authentically who am I becoming and even anyone who is searching for their next step will get a lot out of this book. Now the gin are the millennials rather and I know that that generation has gotten a rap be it good bad but it's gotten a rap right. Now if I'm doing the math they're in their 30s and so many millennials are our leadership teams. We're looking up cultures of leadership teams now and you know we're looking at Gen Z we're looking at I think there's a gen alpha coming up like yes. Keep up with this and that's when I need a cheat sheet to what you know what exactly are the generation gaps and the constraints rather. I do think that overall that authenticity has been coming to the surface more and more and perhaps as you said Julia, you know, what we've all been navigating over the last two years has really solidified this conversation across generations. It's very interesting and I think that for me Dr Sharon and we don't have a lot of time left but it seems to me that there's, you know, global pandemic. And you could say we've had several pandemic social economic justice pandemics, you know, on top of a health crisis medical scientific issue. So those things coming into play, but at the same time, we just have an overall discussion about the nonprofit sector I mean, you know you years ago I mean not very recently, you could not get go to college to get a degree that even touched on the nonprofit and now you can actually pursue higher education in the management of nonprofits and we just see more and more interest of people going into this. Yes, and working along something that touches them and that must be part of being authentic. This is Julia and I can't tell you how many clients we've had it inside out learning doing that soul searching, and where they decide they're going to do an early retirement from what they are currently doing and move into a leadership role in a nonprofit, because they want to be making that difference in the world and doing that heartfelt work, and they say you know that's how I want to spend my remaining years of my career is is really doing something that I believe in and that's going to make a difference. Wow, that is amazing. Well, you know, definitely, we've got to be looking at your at your book I love the idea that you have some assessments in there. Yes, that you can actually take. I think that this book would be good for a book club group situation or do you think it's better for like the individual. And I think it's good for both I really do and I wrote it thinking about how workplaces could use it to with their teams to do a book club or to do workshops and learn where you say okay we're going to all read this chapter together and then do the exercises in the back of the chapter and discuss them. And so I wrote it as a parable so it's two professionals who are competing for a promotion, and how they have to learn their authentic presence and presentation skills as they go through the process of trying to get the job and then who gets the job in the end and why, and what happens to the other and so it's it's very easy read you can read it in a few hours and but in in the back of every chapter. Those exercises that they went through the two characters, you can apply to your own career so it's it's really a nice read and that you can use in a book club lunch and learns or as an individual doing some soul searching. I already have a list of clients and that I'm like, oh how many do I need. It's great, great holiday gifts. Alice where we can buy these because I'm thinking I might need to do a bulk order depending on how many places we would love it so Amazon, obviously has it Barnes and Noble target Walmart. It's really out in a number of places and if you if you want a bulk order we can help you with that also so you can, you can also email it inside out learning, you can do Sharon it inside out learning and.com and we can get you a bulk order as well. You can also order bulk on the online as well. I know that this book will be up on our book list American nonprofit Academy calm that is where we play books from many of our guests and so Dr Sharon's book will go up on that book list as well there are so many amazing books so if you're looking for holiday gifts and considering the authenticity code there might be some others that you might want to consider as well. You know, Sharon, I think that this is a cool book for a lot of us at this time of the year, because I mean I know for me when I set out my goals and my ambitions for the following year in November, so that I can marinate on them through December hit the ground coming in January. I kind of feel like maybe this could be one of those aids or pivotal voices for someone that's saying okay in 2022 I'm going to move in a different direction or I'm going to take some more risks or re evaluate you think that's fair. Absolutely 100% I kind of say a new year a new you, and it's a great time to take stock and to really do those assessments on your presence and do that 10 question authentic brand exercise so you know what this next year looks like for you and what you want to achieve in your career and then and to assess your audience and what kind of message that that you want to really put out to the world this year. I love it well here's Dr Sharon lamb heartman's information inside out learning great website it gives you a really great look into what your practice has been the journey with your trainings and how you've navigated. Some of these tough tough issues for your corporate clients and so I welcome. I encourage everyone to take a look at it because it's really interesting and we will get your book up on the book club site page as Jared mentioned. It hasn't been done today it will be done by the end of the end of business today so that you can get a direct link to that. All right, okay, this is something we talk about all the time. And so I'm really excited to hear your thoughts about this as we move through this book need to and what a way to start this week, it is a short week for many of us and we are here each and every day except for Thursday. I'm not taking that time off to be with family but I am excited. Thank you Dr Sharon for bringing this topic to us and all of our listeners and viewers today. Julia this is such a critical piece as we move forward. You know Dr Sharon mentioned this this probably contributes to the great resignation I know it contributes a lot to the leadership coaching that I've been a part of with my clients that are literally having this conversation. I know that they they want to do something a little different so thank you again for starting our thankful week with this wonderful topic and discussion, we again are so very thankful and have so much gratitude to our presenting sponsors. Please do check these companies out again they are here in your corner on your team and in your community to help you move your mission driven goals forward. We're here in the final few miles of the marathon so here we are at the end of 2021 if I'm correct. What day is it right. What day what year. Okay, Jerry before we leave you today. Let me remind me again the statistic that you use for the amount of business that's conducted in q for for the nonprofit sector. So 30% of operating dollars are typically raised in the final quarter and 13% in December so that's what we're coming up on actually is the 13% so there's a lot going on and perhaps you know the authenticity code can help you shore that up. I love it. Well, we are so delighted that you could join us today. And as we like to end each episode of the nonprofit show. We want to remind you to stay well. You can do well. We'll see you back here tomorrow everyone. Thank you Dr Sharon. Thank you so much Julie and Jared.


Hey guys, just made aka the foot account and welcome back to the Channel this video is a lot different from what you normally see on this channel, but today this video is for you Yes, you who's watched my youtube channel for any length of time during the past five years That we have been uploading youtube videos to get us to this point We just surpassed the 100,000 subscriber milestone in the past month on This channel and I'm super thankful for all of you guys for watching these videos And as a part of me saying thank you to you guys today I want to do a few things first of all We have a giveaway plan at the end of the video and a couple of cool announcements to share with you guys about Things going forward for the foot account, but also I want to share a little bit of my story with you What was life like for me before this youtube channel before I played ultimate team because I haven't even played ultimate team for Ten years. I know some of you guys have played this game longer than I have I want to share a bit about that and also how I got to 100,000 subscribers because I know some of you Maybe you want to create content of your own or start a youtube channel of your own How does it look like this day and age? How did I start how to get to 100,000 subscribers? Something that I never even planned to say that I would be doing I want to share some of my experiences And maybe that can inspire some of you guys in your own journeys as well So without further ado, let's start with a couple of cool I guess things related to me and sharing a little bit more about my story Especially how I got into ultimate team like I did not grow up with football Soccer will refer to it as both in this video I did not grow up with that sport being the most prominent thing in my life at all of course here in America There's so many different sports. I actually grew up playing mostly basketball. That was my passion That was my sport especially being from the state of Indiana a lot of you guys ask where I'm from I'm from the state of Indiana. I've lived in this state for my entire life and Predominantly the northern part of the state as well is where I was born and raised and You know soccer is not massive around here. It's just kind of like another sport You know, you've got basketball baseball American football soccer so many other sports that you can play and it really has a lot of people talk about Poles a lot of the athletes in different directions instead of football soccer just being the main sport now I did play a little bit when I was younger I think I was like, I don't even know like eight to twelve years old I think I played some like youth league soccer. I don't know. I don't remember loving it I don't remember being cracked At all, but I do remember just loving being outside and playing sports and that was the thing that I think Really drew me to playing that and being active in total, but I played basketball That was kind of my main sports the high school that I went to some I don't know if you guys call it primary school grades nine through twelve. They did not have Soccer as a sport. It was a smaller school And that's actually not that uncommon here in the States to not have that sport for your your school team So I wasn't able to play that so instead I ran across country and track and I played Basketball and that's kind of my story with football like I didn't grow up playing it I didn't dislike it But I didn't really follow the sport as well because I was just you know entertained by the other sports And I was interested in some of those that were going on at the same time I really didn't follow football and become a fan of Tottenham Hotspah Until I was in college and I'll touch on that a little bit But speaking of the high school years. I got a tie in video games as well. I grew up playing video games But I played a lot of sports games Right really the first video game that I grinded a ton was Madden 04 and I played it on PC With a controller And then we had a Wii after that and I played a lot of other sports games Like 2k on the Wii is kind of fun because you know, it's kind of active But you know, that's some of the games I played growing up. I played MLB 2k as well But it was mostly just sports games never FIFA never FIFA It was more interested in NBA and Madden and some of those But the first video game that really kind of like peaked my interest to a Like a degree that I would grind like hardcore grind. There's actually a mobile game. It was Clash of Clans I don't know if you guys ever played Clash of Clans, but that game for me was like where I realized that video games can be like a legit Addiction maybe but also just like you can really grind video games meet a lot of really cool people That have the same passion in the video game as you do And also just have a blast doing it and also make money off of it like I kind of am reluctant to admit this and I mentioned it before in the stream, but I Played Clash of Clans so much that I built my account up high enough to where I could sell it online This was back in like 2014 I played Clash of Clans got to a town hall level 9 maxed it all out and I sold my account on eBay for like $320 and that was my first ever experience like making money off of video games And I think something clicked there for me that was like Okay, people love video games this much that pay 300 bucks for my account So they don't have to go through all the work to getting it themselves and they already have something good like okay There's something here with video games and I like that I ended up selling more Clash of Clans accounts a couple more helped my buddy sell his for $500 it was crazy right it's kind of the equivalent of like buying FIFA coins now that I think of it That's definitely like a little shady probably against TOS for Clash of Clans So don't ban me Clash of Clans, but Yeah, I did that um, but in college is when I was kind of enjoying my Clash of Clans life But college like I mentioned was the first time that I also Was playing FIFA it was actually the college that I went to one of my teammates on the cross-country team Got me into playing FIFA because we were hanging out one night and goes a bro Let's let's play a game of FIFA and I was like bro. I've never played I mean, I don't really follow soccer that much I'm more of a basketball and an American football fan, but he was all about ultimate team But we started out playing just the head-to-head, right? I think like that's how every FIFA player starts out Just normal online season or head-to-head and kickoff mode. I remember using Ivory Coast FIFA 14 It was during it was August of 2014 so it was like right before FIFA 15 came out was when I played my first FIFA game ever and I fell in love man with like that night. I was like this is unbelievable. So August of 2014. I played my first ever game of FIFA September of 2014. I am buying an Xbox I am going to the midnight release to get a disc copy of FIFA 15 to play my first ever FIFA ultimate team And I went straight into that game mode after he showed me his ultimate team I was freaking hooked and I love it. So that's where I started playing FIFA and playing ultimate team Um, I actually had a different name. I wasn't the foot of counting.  I was like Nate dog Mack. There's my gamer tag So that was my gamer tag. I don't know if you guys like Remember that or if any of you guys were around long enough because I used to stream under the name of Nate dog Mack As well in FIFA 18 But from FIFA 15 to FIFA 18, I really didn't make too many youtube videos or like think about making content There was a one-off here or there if you go on the youtube channel right now and sort by oldest You'll see some cringe videos. What's up boys? It's Nate dog Mack. Welcome back to the channel We have a sweet pack opening today first time of FIFA 18 But I've kept them there just because I think it's really cool to show your journey from like where you start And kind of what forms your passion of making videos and like learning along the way I think it's we'll get into this when I talk about youtube stuff, but just like Pressing the record button and like posting it not trying to be like Top tier quality right away is super duper important when you're starting to make youtube videos because everybody starts You know at this point and then and then you know grows from their experiences, but um those videos I did a couple player reviews couple rewards videos I didn't even trade that much to be completely honest Like I think FIFA 17 was where I really started to care about the market And I didn't really watch a lot of youtube or twitch as well I remember watching my first ever twitch stream for FIFA I think it was FIFA 16, but I barely paid attention to it after that was I watched inception and I watched castro Um, those are the two guys that I really watched for you know, just short amounts of time Then in FIFA 18, I started watching elite foot trading He got me into the market a little bit more But I my market kind of desire started on my own a little before that in FIFA 17 Um, I had tried to trade a few times before but I put on FIFA points Maybe like three or four times a year and FIFA 15 16 and 17 And I was like I'm not getting anything from this. I would open the packs and when I put on FIFA points I mean like I've probably spent like 20 dollars like three times in each of those FIFA so like very few Um, and I realized like I'm getting nothing from this. The packs are not good. What's changed And uh, I didn't get my value back from it I thought in like entertainment and hype or also like coins in the game So that kind of got me into trading a little bit because I was like I'm gonna try to make coins myself because I know supply and demand I'm an accounting student. That's what I went to college for actually in accounting Uh, I worked in public accounting. We'll talk about that a little bit later too, but So that's kind of what got me into trading watching nick rtfm a little bit in their early days as well but more so just like supply and demand and trying to stay ahead of the content and investing that just I loved that sort of thing and um, it makes sense because My family that I've grown up in um, my dad owns a business with his brother and they've owned that for um basically all of their adult lives and I think I just have kind of like entrepreneurship and business like inside of me and it just makes sense a little bit um growing up in that way hearing them talk a lot about the business and running things and stuff like that Like I have that kind of ingrained. I think I had a little bit of that untapped in my mind I didn't know what it was at first But it connected to ultimate team with the trading and and with the market so Yeah, FIFA 18 is where I really started to trade a lot more and it was during FIFA 18 as well that I started streaming I know a couple of you guys from the stream were around during that time, but I started streaming off of my xbox to like two viewers three viewers And I was in a dorm room with other college bros being loud and I was telling like bros like i'm trying to stream like be quiet, you know um And all I did was I would play footchamps. I would trade a little bit on the market one of my most infamous Actually most famous not infamous one of my best clips ever was from one of my streams in FIFA 18 Where I sniped foot birthday ronaldo for 158k. It was like two in the morning I should have been asleep. It was definitely somebody who like drunk listed their ronaldo or something And instead of listing him at 1.5 mil, they forgot some zeros and listed him at 158k 545 Whoa, whoa. Oh boys. Oh shoot. Oh my gosh Holy cow boys, did you just witness this that was kind of my beginning of getting into trading and then once I graduated college in 2018 I moved back home with my accounting degree and a passion for FIFA Uh that I was playing a lot during college and uh, I moved home And I was like, you know what there I might be able to start making youtube videos more consistently And I knew kind of what I had to do if I wanted to do that I knew I had to have a pc and a setup and get a webcam and a mic And I had this I had these ideas. I had a plan kind of formulating in my head Um, and that's where really the foot accountant was born right there because I went from Just being natedog mac. I knew that I needed something that was related to ultimate team I saw other guys like run the foot market or All these guys with FIFA or foot in their name and I was like man That is kind of like marketing in its own right if you have a foot in your name people realize and they know what you're about Like a guy named natedog mac like what's he doing trading on ultimate team sort of thing So I rebranded to the foot accountant. Um, and I had a setup I have a picture of my first setup. It was simple and super simple It was you know cheap gear the pc actually I built myself I did research for like a month watched a bunch of youtube videos used pc part picker It was like grown-up legos. It wasn't that hard. Some people are like building a pc is crazy hard if you do research and um watch youtube videos like You'll be fine. You'll be able to do just fine. So I did that. Um, and that's how I really started I started making youtube videos and man, I gotta tell you guys Nobody would know this but making those youtube videos back in FIFA 19 at the start Was a grind man because at the time I had moved home from college And I was living with my parents while I was my full-time job was starting And I was waiting on one of my buddies to buy a house and then I moved in with him eventually And a couple other guys, but I was living at home just after college Um, and the internet was woeful like I'm talking one megabyte per second upload speed I would record a youtube video and set it to upload overnight And the videos were like less than a gigabyte like in length because a 20 minute video was like, I don't know I'm like 750 megabytes, right and it wouldn't upload overnight So I'd have to copy the file onto a thumb stick like a thumb drive And I would take the thumb drive into work. Don't tell my former employer this I would take a usb drive into work and upload youtube videos in fifa 19 for the first Basically six months that I ran youtube I would upload those videos at work from my work laptop because the internet there was fast enough Crazy or a grind from tfa, but that's kind of what it took for me at the beginning to get things going I was motivated to make daily or almost daily videos just because I saw how the market was moving Um, and I saw like just the content really pick up. I don't know if you guys remember future stars I feel like future stars in fifa 19 right after team of the year was the promo that changed ultimate team content To what it is now like the whole daily live content like It was daily, I guess before that But it really went crazy after that and that's where I think just content itself just changed a lot in this game And we got way more spc's and we ever used to if you remember the days of fifa 16 17 and 18 They would drop like two different spc's a week. That's it. And then you know, maybe a pack here or there SPC's weren't even a thing in fifa 16 Uh, that was what fifa 17 when they came in So content has changed a ton And I feel like I've changed a ton as well as we've kind of Been making youtube videos and evolved and you know started streaming a lot more So as I was living in my parents house, I obviously couldn't stream And this is where I'll probably get into a little bit more of like, uh, the zero to a hundred k in my journey with YouTube and stuff is um I was able to move in with my buddies uh in a house that had fast enough internet in 2019 in june Some of you guys may remember that was kind of like my return to streaming I didn't stream for a year after I graduated college because I physically couldn't the internet wasn't good enough Um, and that was the end of fifa 19 and the start of fifa 20 when I started streaming again. I'll never forget it. Um, I was maybe averaging like, I don't know 100 viewers 200 viewers Because I had a youtube channel. I think I had like, I don't know maybe like a couple thousand subscribers on youtube by that point And people knew me from that and they knew we did a lot of market. I tweeted a lot I was active in other people's streams. So like I was kind of trying to build a name for myself in that way, um But in the summer of 2019 right before fifa 20, um, I got a raid from ea Like ea sports was doing a stream for a pro van.  Like I'll never forget that having like 100 or 200 viewers and then all of a sudden having 25 000 viewers Was unbelievable. Uh, yeah, so I'll never forget that that was pretty crazy, but Kind of going into fifa 20 is where things really started to pick up for me and realize like, okay This might be something that I can do like I was doing it on the side Like all this while after I graduated college. I was working my accounting job Starting in the mornings that usually like 7 a.m. I would get up and go to work and I'd be working until 5 or 6 um Usually I get home at like 6 6 30 in the evening But of course during busy season for accountants, you know gets crazy and it was definitely crazy for me Um, there were days this it was really grindy fifa 20 and kind of fifa 21 as well It was so grindy that I was I was working my real life accounting job at a public accounting firm From 7 a.m. To like 6 p.m. And during busy season like 9 p.m Like it was literally like 10 to 12 hour days And then I would come home But I would be like dead tired from work But then all of a sudden like a switch would flip and I would be so excited to sit down at my setup After eating dinner and doing nothing else Sit down on my setup and start talking about the market and playing the game And getting excited about how am I making coins or the content that was coming Leagues weren't as big of a thing back then but like trying to figure out what the content was was such a massive thing Still as it is today, so that's where it was really really a grind um And during that time like, you know, I was making the daily youtube videos I really enjoyed that grind because the content was coming out faster and faster every single day As it does now and then uh, I was streaming like twice a week Some of you guys may maybe remember the late night streams like I would stream uh like Late night slot honestly like it was 7 p.m. Eastern time to like 9 or 10 o'clock and I kind of had that two hour window there Three hour window to stream because after that I had to go do my youtube video And then it was like I got to go to bed because I got work in the morning I sacrificed a ton um and that would be one thing Uh that I would mention like as we kind of put in some like zero to 100k Building your audience and starting to think about building a youtube channel and things that that means like People talk about consistently consistency and they talk about like grinding in the early days when you're creating content But like it is so true Like those those days of me grinding the work days and then coming home and doing my The youtube videos and stuff in the streams a couple times a week That was a grind and looking back now. I realized how tired I was there were mornings where I would go to work at the accounting firm Don't know how I didn't drink coffee. I've just never really drank coffee, but um I was like falling asleep at the computer man doing these audits at At companies and I'd be out there with the audit team and I'd be like falling asleep But like checking my web app, you know, see if I got sales and stuff on the computer on the web app So like it was a grind, but it was so worth it And it was worth it because I knew that I I had a passion for it and I had a plan as well A lot of people say like oh you got to grind you got to put out a lot of content And then you'll you'll find success. I think One of the themes that I've noticed about myself and my ability to get to the 100,000 subscriber mark and where we are today is I think it's taken a lot of planning And also grinding and the execution like I would still say what I do right now As a content creator making the youtube videos every single day is very grindy like It definitely does not a super fun schedule Like right now a day in the life for tfa is I wake up at like 8 a.m Most days some days when I work out it's earlier I'd usually try not to work too much until like 10 a.m. Or 11 a.m. Which is when I get ready for the stream um But then I'm streaming from like 12 until 4 work in another hour after that to get clips sorted message people To get stuff sorted for the video make think up tweets think up other pieces of content like tiktoks and youtube shorts And then uh I'm not working then for usually another three or four hours and then the late night So like 9 p.m My time to like midnight another usually two and a half to three hour stretch in there Is when I sit down record the youtube videos and do some other pieces of content in there So it's kind of the same hours as a full-time job But you guys know how the internet is right and you know how this game is too right like leaks could happen um Something on twitter market movements could happen at any sort of time So it's like work work is always on you know, and I have to be very careful sometimes about um Not working all the time That's the biggest thing I have to work on is time management And like work go workload management. This is why I I don't stream seven days a week and sometimes only stream five And I have to be very careful as well Like in the evenings to like put away my phone and like just be careful with stuff because I don't want to get too burnout and I think that's one of the things that's enabled me to um Be super consistent over the long term over these last few years Is that I set parameters and I set boundaries And I would encourage you guys to do that as well With the game and with other things in life like set parameters and boundaries so that you're not just Like going crazy the entire time because you will burn out and you'll you'll run out of um Of I guess like juice. I guess you could say but yeah consistency and um constantly learning as well constantly learning about um What are the best moves for me to make constantly watching the landscape of social media when things change like this is This is the best example I can give you guys is when short form content and tiktok took off in 2020 I made a tiktok right away And I started posting videos there and I had some decent success with it But it really hasn't been until like this last year where I've started posting a lot more on there um And really like with the times changing and with short form content being so important like Me investing with part of my business and editors to get clips from the stream and separate clips that I create posted There is one of the ways that I've learned and evolved and constantly watching like um How is the social media game moving and what videos are uploading that do well? What are the algorithms pushing and stuff like that? You may have noticed it with my youtube titles and how they've changed Over the years at the end of my youtube videos for the first couple years I always would have like FIFA 21 ultimate team or FIFA 22 ultimate team at the end And now it's more so very simple thumbnails, right not crazy As many cards you can fit on a thumbnail as you used to um And now it's more like simple and it's usually a short of title as I can come up with A title that makes you think and ask questions or maybe get excited and get hyped And it's that's all of like what I would call maybe the game side of social media But that that part to me is where I've learned the most and had the most fun Like what makes somebody see this video and and want to watch it and want to click on it And and then it's up to me after that to deliver You know insightful informative helpful content Uh and that's that's my goal for my channel at least for other people. It's entertainment. It's hype. It's laugh It's funny stuff like that for me. It's a lot more Information help because that's again, I haven't spoken on it too much, but that is What really drove me to start this youtube channel from the beginning was I wanted to Help people make coins because I figured out okay. I can learn to make coins this way I learned the market in FIFA 18 through a number of different ways from losing a lot of coins to also making a lot of coins And I've been constantly learning the market ever since like with EA adding in new things every year It's always is changing But that's what I wanted that was the whole basis of me starting this youtube channel and part of the reason I planned it out to look like this is I wanted to help you guys make coins. That's my number one goal Even to this day like there's times on stream Where I don't make as many coins because I'm looking at all these different cards and trying to shout out prices that look good that's because my My desire is to help you guys make coins and to have a successful ultimate team experience as successful as it can be And even if it comes at the expense of me having the best experience that I could have where I could be trading but instead I'm talking to you guys about it like That's that's what I want like I want to help you guys and that's A service really is what I want to provide but also be have fun And be entertaining uh at the same time and that that's kind of the background of it, right? I have written down here in my notes like um How did I come up with the idea like that that is how I came up with the idea of I learned how to trade and I wanted to help other people who especially Don't want to spend money on the game because we all know that this game Tries to get us to spend money every single day and more than ever And I've had so many people that have reached out to me be like, oh, dude I used to spend X amount of dollars on FIFA points or FC points every year And now because of watching your videos I don't need to spend those Amount of money because I can spend way less or none at all And just staying on top of and learning a little bit about the market Helps you so much in this game to stay ahead of the game And to know kind of where EA is coming from and their standpoint of releasing content and being smart with your coins And your father like we talk of all the time like that can change your ultimate team experience so much With just a little bit more effort like it seriously doesn't take that much It's crazy how a little bit of effort can make your game experience so much better for ultimate teams So that's kind of the why I do what I do And I don't see that changing right? I mean I know there's other people that make market videos I know there's other people that make a lot of other types of videos in the ultimate team space But for me the market is where my passion is and I'm not here to have the biggest youtube channel I can possibly have I'm just here to help you guys make as many coins as you can and have some fun along the way That's been my goal the entire time And some people like yo it took you five years to get a hundred thousand subscribers That's a long time like some people get a hundred thousand in like a year and I'm like yeah, but it's not about the numbers for me. It's just about teaching and informing and having fun Playing a game and Inside of a sport that we all love so much and really I owe it all to you guys once again Like thank you guys for watching the videos putting me in opportunities to do really cool things I I have like you know remembering last year During this time even I was at the world cup capture event meeting other youtubers like zway And aj3 And baitson and all those other really cool guys and being partnered with ea. That's definitely one of the biggest perks um And I know some of you guys like aw man, he's just an ea scum or whatever But I don't feel like that's impacting me at all I feel like I have understood more of their like business and the way that they work from being in the ea creator network But it definitely does not stop me from saying things that negatively that need to change and providing feedback um being somebody who just like like is irate and like raging and Like being like sometimes mean to people that I disagree with Like we disagree with ea sometimes like that's just not me as a person or what I believe in so that's why I probably seem super positive compared to other people is just that's just that's just who I am It's not more so of me having my hands tied and like thinking that I can't say certain things It's not it at all. But I mean partnerships with like head and shoulders Manscaped hello fresh Um stuff that we've done in the streams for that I I would also you guys um being A part of the community watching the videos and uh, yeah, I'm just so appreciative And it honestly motivates me to work harder and to do more Um when I see you guys supporting like you do and just to give back a little bit as we kind of wrap this up I don't want to talk for too long as I share my story and all this stuff, but I do want to kind of share a couple at least one announcement of something that's coming A lot of you guys have asked about like merch or like anything tfa like brand related There is some stuff in the works. I am looking at a couple of Cool, I'm I'm think I'm looking at t. I'm looking at simple stuff guys I'm looking at t-shirts, but I'm not looking at like just a regular t-shirt like I'm looking at a Quality t-shirt something that you can wear not just because you want to look cool And you know you want it to say tfa or the foot of counting on or having my face on it Whatever like I'm not looking for something like that like I'm looking for like Something that you can wear that's like this is a shirt that is quality That is higher quality than other shirts and has either a cool logo on it Or maybe it's some sort of like thing from the stream Something that's related to the foot account But like something that you can be okay with wearing out in public as well You know, so there is some merch ideas that are coming. I'll have more information and more news about that as well but also just to give back and it's honestly The support you guys have shown me over the years is mental and we give subs in the stream and you know We do provide a lot of tips and information and help But just you guys watching the videos has blessed me Allow this to be my full-time job and I do want to give away Some Some money. I want to give you guys. I want to give you guys back I want to bless some of you guys up and put in a great position because of you guys By Watching these videos you guys watching them. So I want to give back I want to do a little bit of a giveaway off of this video.  So I think we'll do some of that In the comments down below and I'll pick those giveaway winners within two to three weeks of this video Going live, but I'm looking over my notes really quick. And I think I covered just about all that I wanted to I mean I could sit here and talk for hours about things that I've learned about youtube about going from zero to 100,000 subscribers I could say more about my story. I didn't even say that I'm married married to the mrs tfa And Yeah, there's a lot more that I could unpack. So if you want more videos like this more stories Maybe even like a tfa podcast just tell me down below in the comments I have no idea what a tfa podcast would look like but I'd have interest in that because I just like I like talking I like sharing stories and um That's kind of what this video Was in itself, but again, I want to end out this video by just saying Thank you for watching this channel and to getting me to a point where I can even have a cool plaque on the wall Like this like hitting 100,000 subscribers like you're like, oh, do you get more money from that now? You just get the cool plaque you get the check mark and it's more of just like a recognition thing in all honesty It doesn't change too much other than that Um, but again, it's all thanks to you guys. We're going forward and we're not changing anything. Um, I'm always evolving and learning but um evolving evolutions in nefc But you know the daily v2 videos are not going anywhere the streams are not going anywhere So there's nothing along those lines. It's changing but Yeah, I'm excited for uh what is to come in the future and I'm so thankful for you guys for supporting all these last few years So without uh with that being said I was going to say without further ado That's what you say at the beginning of the video, but with that being said. Thank you guys for all the love I appreciate you and I'll see you in a video soon. Peace


Listen, he has been getting it from all sides hearing it all season But to put on a show to get his team a 23 to 17 went over the Dolphins now what well now my friends We take our AFC playoff paintbrush We dip it in lightning yellow and we draw and paint that bolt that beautiful bolt right back into the AFC playoff Justin Herbert what a game last night.  Was it some sort of scathing response to the whole social media quarterback Balder dash flying out there? Did he take a swimstones vitamins? Maybe or maybe this is just his third full game with both Kenan Allen and Mike Williams at his disposal ding ding ding. Maybe that's what it takes. He had receivers What a thought and we saw make throws like this Routinely amazing. This is a little Mike Williams action, but it's not just Mike Williams. Oh, hello Herbert to Williams It's not just yeah, look at that catch. It's not Justin It's not one it's two guys two guys that are out there capable of making those types of grabs We talked to Austin Eckler. He's living the only current player on our show That doesn't come on weekly that we've had on our show twice We did an interview with him the first week and we dusted with one with him last week Where I was baffled that he's like the leading receiver for this team Eckler is awesome But he should not be your lead dog in the receiving department I think we saw Justin Herbert in his truest form last night and let's hear it for the defense crazy injuries Major injuries no Derwin no Bosa three other starters out and they still gave gave the Dolphins the bet One of the best teams me on a fellow question mark Dolphins all sorts of problems Miami Well too much our bozzle for everybody out there. What's going on? Are we worried back to back weeks now teams have gotten Aggressive you can see it out there. They're more physical and that's what you can maybe do with a smaller speedy receiving core And this is what happens. We've seen Tua and the passing game Spending their winter break in struggle city if you know what I mean And I'm not ready to panic but and I very much like the Dolphins in the a of c But they got to figure it out why because they don't have the time and they got to go to Buffalo I'm gonna do another to met him out to mountain. Oh Not good and I'm Excited to have my guest today to start the show Chris Carter a Hall of Famer here And I want to ask him what does Miami need to do to adjust to the way? Defenses have sort of figured them out and started to take them on And let's pop up the playoff picture as we see it the one that's beautifully stroked and put together Yep, so here's what happens the Chargers they sneak into the final wildcard spot by sorry jets Sorry, Sulla and the JETS is the Dolphins They fall two games back of Buffalo now and just a game up on LA and New York It's important to note the Jets and Chargers currently hold tiebreakers over Miami as well So they're far from a sure thing to get into the dance right now Hit me up at hey at hey K Adams at up and Adam show and here's what else happened yesterday. Okay The series premiere of the Brock Purdy experience has been mind-blowing so far. Listen I don't watch a ton of TV, but I know this series premieres go one of two ways I watched lots of series premiere and I either stop watching or I keep going.  Yeah, even Seinfeld slow out the gates. There's low fanfare There's character development blah blah blah they almost cancel your show and then it somehow grabs you and lights on fire or You're a series premiere and you pop on the screen You are Matthew Fox in Lost bartering for extra vodka bottles in the airplane when Oceanic 815 goes down And I'm thinking who the heck is Jacob for the next five years Dr. Jack shepherd is Brock Purdy Smacking a goat and the bucks around to the tune of 35 to 7 here are the leading actors after this week's episode To make your first career start as a seventh round draft pick against Tom Brady in his hometown And not only be completely unfazed, but absolutely obliterate said go to that sort of unbelievable Of course Purdy had plenty of help from the Niners star plane makers that defense putting up another gem didn't hurt as well but Look at what he was able to do on the day. You cannot take this away from him Purdy finished 16 for 21 with three total touchdowns and a 134 pass the rating now I always try to give you on quarterbacks time before I like to get excited I always say well well who knows what happened. He was in the defense wasn't ready for him, but this was Hard it is hard to watch this game and not say oh, I will I will sign up for the free trial of the ABC go log in back In 2011 to watch episode 2 of lost. I want to know not pennies boat whose boat was it I'm getting amped up about what this rookie is able to do out there. Denver that ABC go and then you have to the commercial That was the worst Okay, I said on Friday this game would teach us a lot about both teams We learned Purdy's good enough to keep this Niners offense rolling That's now six straight wins for San Francisco six and we learned that the comeback win over the Saints didn't solve anything For Tampa, they've got serious issues out the wazoo that they need to work out I mean at the playoff picture. We look upon it the Niners have opened a two game lead in the NFC West They can put the division away with the win on Thursday night in Seattle Meanwhile the Bucks division lead down just a game and watch out for those panthers people They've won three out of four darnold playing well I've already beaten Tampa once this season. So you got to look at that. All right, another thing Chris Carter on the way I think we're getting him checked in now I cannot say enough about what the Lions are doing Lot of fans took the trip being favored over Minnesota yesterday as a massive sign of disrespect for the Vikings have accomplished and said season Well, the Lions said Shut up could they controlled the game throughout and they came up with this 34 23 win So now it's five that they've won over the last six and let's take a look at this. The ties make it a headache. Oh Jazzy music here with the Giants and Seahawks losing Detroit is and they can be in the playoffs They are inching closer and closer. They are just one game back in the win column of both New York and Washington And I think there's a few factors driving the run that we saw on display yesterday the defense They're not the best but they've gotten a lot better They give up some yards through the air to cousins and I mean you couldn't stop Jefferson career high last day I asked Chris Carter about that, but It was like I'm eating a thing of Twizzlers empty calories, right? They they held Devlin cook to just 23 yards out of 15 carries. They still do their things that were better were better And the second thing that I noticed was something that I went in depth on last week And that is why are we sleeping on Jared Goff his struggles earlier in the year? That was when I'm on Ross St. Brown DJ sharp They were injured and he finally has both at full strength as it sounded familiar was I not just saying this about Herbert getting Kenan Allen Mike Williams back and that's why he had success on Sunday night receivers like they're kind of sort of like Important okay, and James and Williams is out there as well a rookie So 330 yards three touchdowns yesterday and look what he's done over these last three games now. Oh Jared Goff second in yards tied for first in touchdowns interceptions ratio Third and pass the rating you surround him with good health the receivers And he's gonna show what he can do under the stewardship of Jan Campbell. I think the thought earlier this year was Hey, the Lions have got some young good talent and once they have a solution at quarterback Once they figure out that riddle and get a real guy in the building as a franchise face of the thing Maybe they'll be okay. Maybe they'll be alright And then of course Aaron Rogers will leave too and that'll be the real thing to make it happen No, no, no, no, I think that we are seeing Jared Goff say no, no, no I am the guy and maybe it wasn't all Sean McVeigh After all now do we have time to give love to the team that I love Conrad? Okay the Bengals I Think people want to say why do you keep talking about the Bengals? Well, maybe if they stopped winning I would have a reason to but Joe Burrow Could never beat the Browns. It's all we talked about all week all we heard about and he got a win 23 to 10 they looked great great defensive performances DJ reader doing his thing Jesse Bates with a huge play that I was on my couch Jumping up and down for for a lot of reasons as you can imagine If the Bengals had simply come in and win I'd probably you know, wouldn't be talking about them But the fact that the offense lost Higgins and Tyler Boyd right in the beginning The first two snaps of the game people and they still found a way to make it work It's as if when they lose a superstar it helps them develop chemistry and other Morris have you heard this before have we talked about this? Yes, they've had issues all sorts of them all year and for them to overcome it is absolutely remarkable a flea flicker to Trenton Irwin Really? That's what we're looking at here nine to Irwin Let's go. Why not diving catch Trent Taylor like I I think I can do a diving catch today. Fine. Sure. Yeah Burrow and Jamar were brilliant as they always are the run game took over with mixon and pee right now You got two guys that have some sort of chemistry and have some bravado and have some confidence And what they're doing the defense was incredible and the Bengals keep rolling. This team's playing at such a high level across the board Uh, you know, I love a complete team. If you know one thing about me You're doing that on both sides. You have my attention five straight wins the Ravens still somehow Control the Nora. Thanks to that had to had to win over sincy the Bengals have moved up to the five seed Meaning they've had a rematch With tennessee on wild card weekend with where things stand today So hopefully the injuries to boyd and higgins are not serious and they will need them back for sure But uh, it was awesome to see the team adapt. Like I said, they adapt adapt adapt and rise to the occasion. Um And that sort of would shake in with them. We've got the playoff picture to break down We're going to take a short break here. We're trying to get chris carter. Maybe he's standing me up I don't think so. I got questions to him about toa We got question out there checking him in we got chris carter on the show after this and I have a million questions I hope you're ready carter