Hey, everyone. Welcome to this CUBE conversation. That's part of the AWS Startup Showcase Season 2, Episode 4. I'm your host, Lisa Martin. Chase Dolling joins me, the principal strategist at JumpCloud. Chase, welcome to the CUBE. It's great to have you. Perfect. Well, thank you so much, Lisa. I really appreciate the opportunity to come and hang out. Let's talk about JumpCloud. First of all, I love the name. This is an open directory platform. Talk to the audience about what the platform is, obviously the evolution of the domain controller, but give us that backstory. Yeah, absolutely. So, company was started, and I think from serial entrepreneurs and after the last exit, taking a look around and saying, why is this piece of hardware still the dominant force when you're thinking about identities, especially when the world is moving to Cloud and all the different pieces that have been around it? So, over the years, we've evolved JumpCloud into an open directory platform. What that is is we're managing your identities, the devices that are associated to that, all the access points that employees need just to get their job done. And the best part is is we're able to do that no matter where they are within the world. It seems like kind of a reinvention of how modern IT teams are getting work done, especially in these days of remote work. Talk to me a little bit about the last couple of years, particularly as remote work exploded, and here we are still probably permanently in that situation. Yeah, absolutely. And I think it's probably gonna be one of those situations where we stick with it for quite a while. We had a very abrupt force, right? Making sure that essentially every IT and security team could grapple with the fact of their users are no longer coming into the office. How do we VPN into all of our different resources? Those are very common and unfortunate pain points that we've had over the last couple of years. And so now people are starting to kind of get into the motion of it, working from home, having background in setups and other pieces. But one of the main areas of concern, especially as you're thinking about that is how does it relate to my security infrastructure or kind of my approach to my organization and making sure that too, on the tail end, that a user's access and making sure that they can get into everything that they need to do in order to get work done is still happening. And so what we've done is we've really taken, evolving and kind of really kind of ripping apart this notion of what a directory was. Because originally it was just like, great, almost like a phone directory. It's where people lived, they're going into all those different pieces, but it wasn't set up for the modern world and kind of how we're approaching it and how organizations now are started with a credit card and have all of their infrastructure and essentially all of their IP is now hosted somewhere else. And so we wanted to take a different approach where we're thinking about not only managing that identity, but taking an open approach. So matter where the identity is coming from, we can integrate that into the platform, but then we're also managing and securing those devices, which is often the most important piece that we have sitting right in front of us in order to get into that. But then also that final question of when you're accessing networks applications, can you create the conditions for trust? So if you're looking at zero trust or kind of going after different levels of compliance, ISO, SOC2, whatever that might be, making sure that you have all that put in place no matter where your employees are. So that way, as we kind of moved into this remote, now hybrid world, it wasn't the office as the gating point anymore. So key cards, as much as we love them, they're falling apart. Whereas the new perimeter, kind of the new barrier for organizations, especially how they're thinking about security, is the people's identities behind that. And so that's the approach that we really wanted to take as we continue to evolve and really open up what a directory platform can do. Yeah, zero trust security, remote work, two things that have exploded in the last couple of years. But as employees, we expected to be able to still have the access that we needed to app to the network, to wifi, et cetera. And of course on the security side, we saw massive changes in the threat landscape that really obviously security elevates to a board level conversation. So I imagine zero trust security, remote work, probably compliance you mentioned, talk to are some of the key use cases that you're helping organizations with? Those are a lot of the drivers. And what we do is we're able to combine a lot of different aspects that you need for each one of those, right? And so now you're thinking about, essentially the use case of someone joins the organization, they need access to all these different things. But behind the scenes, it's a combination of identity access management, device management, applications, networks, everything else, and creating those conditions for them to do their roles. But the other piece of that is you also don't want to be overly cumbersome. I think a lot of us think about security as like, great biometrics, I'm going to add in these keys, I'm going to do everything else to kind of get into these secure resources. But the reality of it now is those secure resources might be AWS infrastructure, it might be other Salesforce reporting tools, it might be other pieces or kind of IP within the organization. And those are now your crown jewels. And so if you're not thinking about the identities behind them and the security that you have in order to facilitate that transaction, it becomes a board level conversation very quickly. But you want to do it in a way that people can move forward with their lives and they're not spending a ton of time, battling the systems and procedures we put in place to protect it, but that it's working together seamlessly. And so that's where kind of this notion for us of bringing all these different technologies into one platform, you're able to consolidate a lot of those and remove a lot of the friction while maintaining the visibility and answering the question of who has access to what and when did they do that? Those are the most critical pieces that IT and security teams are asking themselves when something happens, right? And hopefully on the preventative side and not so much on the redacted side. So has it, have you seen the escalation up the C-suite change of the board in terms of really focusing on how do we do identity management? How do we do single sign-on? How do we do device management and network access? Is that all the way up to the C-suite board level as well? It certainly can be. And we've seen it in a lot of different conversations because now you are thinking about all different portions of the organization, but and then too, kind of, as we're thinking about times we're currently in, there's also a cost associated to that. And so when you start to consolidate all of those technologies into one area, now it becomes much more total cost optimization types of story while you're still maintaining a lot of the security and basic blocking and tackling that you need for most organizations. So everything you just mentioned, like those are now table stakes for a lot of small, medium startups to be at the table. So how do you have access to enterprise level, essentially technology, without the cost that's associated to it? And that's a lot of the trade-offs that organizations are facing and kind of having those types of conversations as it relates to business preparedness and how we're making sure that we are putting our best foot forward and we're able to be resilient in no matter what type of either economic or security threat that the organization might be looking at. So let's talk about the go-to market, the strategy from a sales and marketing perspective. Where are the customer conversations happening? Are they at the IT level? Are they higher up the stack? It's really at, I'd say the IT level. And so by that, I mean kind of the builders, the implementers, everyone that's responsible for kind of putting devices in people's hands and making sure that they can do their job effectively. And so those are, I'd say that, IT admins the world as well as the managed service providers who support those organizations, making sure that we can enable them to making sure that their organizations or kind of their client organizations have all the tools at their disposal to make sure that they have the security of the policies and the technology behind them to enable all those different practices. So talk about, let's unpack the benefits from an IT perspective. Obviously they're getting one console that they can manage it all. One use your identity for email and devices and apps and things. In terms of, you mentioned regardless of location, but this is also regardless of operating system, correct? That's correct. And so part of taking an open approach is also kind of the devices that you're running on. And so we take a cross-OS approach. So Mac, Windows, Linux, iPhone, whatever it might be, we can make sure that that device is secure. And so it does a couple of different things. So one is the employees have device choice, right? So I'm a Mac person coming in, if I force into a Windows, it'd be an interesting experience. But then also two from the backend, now you have essentially one platform to manage your entire fleet and also give visibility and data behind what's happening behind those. And then from the end user perspective as well, everything's tied together. And so instead of having, what we'll call kind of user identity schizophrenia, it might be one employee, but hundreds of different identities and logins just to get their work done. We can now centralize that into one person, making sure you have one password to get into your device, to get into the network, to get into your single sign on. We also have push MFA associated with that. So you can actually create the conditions for your most secured access or you understand and say, Hey, I'm actually in the office, right? I'm going to be a hybrid employee. Maybe I can actually relax some of those security concerns I might have for people outside of the network. And all we do is making sure that we give all that optionality to our IT admins, managed service providers of the world to enable that type of work for their employees to happen. So they have the ability to toggle that as critically important in this day and age of the hybrid work model that's probably here to stay. It is, yeah. And it's something that organizations change, right? Our own organizations, they grow, they change different new threats might emerge or same old existing threats continue to come back. And we need to just have better processes and automations put within that. And it's when you start to consolidate all of those technologies, not only are you thinking about the visibility behind that, but then you're automating a lot of those different pieces that are already tightly coupled together. And that actually is truly powerful for a lot of the IT admins of the world because that's where they spend a lot of time and they're able to spend more time helping users tackling big projects instead of run rate security and blocking and tackling that should be enabled from the organization from the get go. You mentioned automation and I think that there's got to be a TCO reduction aspect here with respect to security and IT practices. Can you talk about that a little bit? Yeah, absolutely. So I guess let's think about the opposite of that. Let's say we have a laundry list of technology that we need to go out and source. One is great where the identity is so we have an identity provider. Now we need to make sure that we have application access. So that might look like single sign-on.  Well, now we need multi-factor authentication and that might involve either push button or biometrics. And then great, the devices in front of us, that's a huge component making sure that I can understand not only who's on the device, but that the device is secure, that there's certificates there, that there's policies that ensure the proper use of that wherever it might be, right? Especially as if I'm an employee, either used to be kind of on the jet center going between flying anywhere you need. Now it's kind of cross-country, cross-domain, all those different areas. And when you start to have that, it really unlocks essentially IT sprawl, right? You have a lot of different pieces, a lot of different contracts trying to figure out one technology works with the other, it might not and now you're creating workarounds for all these different pieces. So the opposite of that is essentially let's take all those technologies and consolidate that into one platform. So not only is it cheaper essentially looking after that and understanding all the different technologies, but now it's all the other soft costs around it that many people don't think about. It's all the other automations. It's all the workarounds that you didn't have to do in the first place. It's all the other pieces that you'd spend a lot of time trying to wire it together into the hopes of that it creates some security model. But then again, you lose a lot of the visibility. So you might have an incident happen over here or a trigger or alert, but it's not tied to the rest of the stack. And so now you're spending a lot of time especially either trying to understand in the worst timing is if you have an incident and you're trying to understand what's happening unraveling all of that as it happens becomes impossible especially if it's not consolidated with one platform. So there's not only kind of the hard cost aspect of bringing all that together but also the soft costs of thinking about how your business can perform or at least optimize for a lot of those different standard processes including onboarding, offboarding and everything else in between. Yeah, on the soft cost side, I can imagine I can see huge benefits for HR, onboarding, offboarding. I can see benefits for the employee experience period which directly relates to the customer experience. So in terms of the business impact that JumpCloud can make it seems to be pretty horizontal across any type of organization. It is and especially as you mentioned kind of HR because when you think about where does the origin of someone's identity start? Well, typically it starts with a resume and that might be an applicant tracking software and now we're gonna get hired so we're gonna move into HR because well, everyone likes payroll and we need that in our lives, right? But now we get into the second phase of great now I've joined the organization and now I need access to all of these different pieces but when you look at it essentially horizontally from HR all the way into the employee experience and their whole lifecycle within the organization now you're touching multiple different teams and that's one of the other, you know I'd say benefits of that is now you're actually bringing in HR and IT and security and everyone else that might be related within these kind of larger use cases of making work happen all coming under and when they're tightly integrated it's also a lot more secure, right? So you're not passing notes along you're not having a checklist of other stuff especially when it relates to something as important as someone's identity which is more often than not the most common attack vector for people to go after because they know it's the keys to the kingdom there's gonna be a lot of different attempts maybe malware and other pieces but a lot of it comes back into can I impersonate or become the person that I want within the organization because it's the identity allows you to access all those different pieces and so if it's coming from a disjointed process or something that's not as tightly as it could be that's where it really opens up a lot of different vectors that organizations don't think about. Right and those vectors are only growing and multiplying as we know and here to stay when you're in customer conversations what do you describe as maybe the top three differentiators of JumpCloud compared to the competition? Well I think a lot of it is we take an open approach and so by that I mean it's when we're not locking into I'd say different vendors or other areas we're really looking into making sure that we can work within your environment as it stands today or where you want to migrate in the future and so this could be a combination of on-prem resources, cloud resources or nothing if you're starting a company from today and the second is again coming back into how we're looking at devices we take a cross-OS approach so that way no matter what you're operating on it all comes back from the same dashboard but then finally we leverage a ton of different protocols to make sure it works with everything within your current technology stack as well as it continues to elevate and evolve over time so it could be LDAP and RADIUS and SAML and SCIM and OpenID Connect and OpenAPIs and whatever that might be we're able to tie in all those different pieces so now all of a sudden it's not just one platform but you have your whole business tied into as that gives you some flexibility to evolve because even during the pandemic and the shift for remote there's a lot of technology choices that shifted a lot of people like, okay now's the time to go to the cloud there might be other events like that organizations change there's other things that might happen so creating that flexibility for organizations to move and make those calls is essentially how we're differentiating ourselves we're not locking into this walled garden of technology that's just our own we really want to make sure that we can operate and be that glue so that way no matter what you're trying to do and making sure that your work is being done we can help facilitate that. Nice no matter what happens because boy at this day anything's possible one more question for you about your AWS partnership talk to me a little bit about that. Yeah absolutely so we are preferred ADP our identity provider and SSO provider for AWS and so now re-branded under their identity center but it's crucial for a lot of our organizations and joint customers because again when you think about a lot of organization IP and how they operate as a business is tied into AWS and so really understanding who has the right level of access who should be in there or not and when to you should challenge and making sure that actually there's something fishy there like let's make sure that they're not just traveling to Europe on a sabbatical and it's really who they are instead of a threat actor those are some of the pieces when we're thinking about creating that authentication but then also the right authorization into those AWS resources and so that's actually something that we've been very close to especially I'd say the origins of the company because a lot of startups that's where they go that's where they begin their journey and so we meet them where they are and making sure that we're protecting not only everything else within their organization but also what they're trying to get into which is typically AWS. Meeting customers where they are it's all about that. Chase thank you so much for joining me on the program talking about JumpCloud it's open directory platform the benefits, the capabilities what's in it for IT, HR, security, et cetera we appreciate all of your insights and time where do you want to point folks to go to learn more? Absolutely well thank you so much for having us and I'd say if you're curious about any and all these different technologies the best part is everything I talked about is free up to 10 users, 10 devices so just go to jumpcloud.com you can create an organization and it's great for startups people at home any size company that you're at we can help support all of those different facets in bringing in those different types of technologies all into one roof. Awesome Chase thank you so much this is awesome stuff go to jumpcloud.com for Chase Dolling, I'm Lisa Martin we want to thank you so much for giving us some of your time in watching this CUBE conversation.


Hello everyone, it's Kaihi Nick or also known as probably spider-man. I've recorded this intro seven times and today We're gonna be doing one of the most obvious choices for an upload for a spider-man channel, which is my spider-man 2 Suit wish list. I like spider-man and one of my favorite things about playing the spider-man video games is that Every five minutes I get to change my costume because I'm really indecisive I might do more videos on the ps4 game in the future I might want to revisit my tier list video that I privated because it was cringe and Yeah, I might do more videos in the future on the ps4 game, but I'm gonna go over the rules There are gonna be rules for this video I'm not gonna be doing any obvious picks for a costume So I'm not gonna be saying anything like the Tasm 2 suit because that's probably gonna be in the next game I'm not gonna be saying. Oh, you should put the suit from the end of Spider-man no way home because they're obviously gonna put that suit in anyway You know what I mean? They've always put the new movie suits in With the exception of the Tasm 2 suit and I guess the black suit for the rainy movies But I'm not gonna say anything that I a hundred percent expect them to put into the next game Next rule. No Miles Morales costumes are gonna be mentioned in this video and it's not for the reason you think I'm going to I'm gonna avoid mentioning any Miles suits because Miles has such a small closet of costumes That if they even want to add any costumes in the next game They're just gonna have to pick whatever suits Miles currently has Like there's such a small variety of Miles Morales costumes that any costumes that have come out since the previous game They're probably just gonna put in this one so Miles is One-year anniversary suit or Ten-year anniversary suit that's probably gonna be in the game Like any Miles suit I say on this list that I like is probably gonna end up in the game anyway So that's it. That's it for the rules. I'm sorry for dragging on for like a minute I don't know how long this first part is gonna be because I've recorded like seven takes now But we're gonna get we're gonna get into the suits now Yeah Hello, we're back to the non-scripted section of this video. Okay, so Yeah, I'm like it's been an hour since I was working on this video I got distracted I had like two hot dogs I Took a bunch of pictures of my costumes in like a suitcase because I thought it looked cool And then I exposed it a fan on Twitter for being horny And I need to like get my ADHD in chat because I'm like all over the place right now So let's talk about the Ditko suit that's coming up first And I know I know there was like sort of a classic Ditko era suit in the game but that's not really a classic suit as much as it is the Normal classic Spider-Man suit with a comic book shader thrown over it I want like a classic classic suit now Don't get me wrong the classic comic book shader suit was great But if there was one thing I could change about it. I just wish it was a little more Ditko So Ignore anything I just said about the comic shader suit I want a Ditko costume like I want a classic classic Spider-Man outfit Like the one that looks like the one he first appeared in I want it red and black with a blue back emblem smaller squintier rounded eyes and a big goofy front logo and I want the underarm webbing All right insomniac. I don't know what you were what you were doing when you took out the web cape and Like you just remove all flowy elements from any of the Spider-Man outfits. I want I Want underarm webbing. I'm tired of everybody removing underarm webbing from Spider-Man. I Want underarm webbing. It's such a cool little feature of the Spider-Man suit That's always neglected like in the Stark suit in the MCU movies Oh, it's like a cool little gadget.  I love I love underarm webbing. It's so cool, bro Shout out to all my underarm webbing homies.  Anyway next suit next suit in the video Let me think we think of a funny gag to goof on how Ben Riley was character assassinated recently. I'm thinking I'm thinking of a funny joke or Or I don't have to make a funny joke as a transition To saying I want the beyond suit for the next slot. I can just put this slide in Yeah, I think I'm gonna do that. I love the beyond suit. I hated it at first I know everyone's like you the logos non-centered Whatever. Yes. Okay before I get into this. Yes, I do think the suit would look better if the logo was centered But I do think it's kind of cool. Anyway, I like the beyond suit We need more Ben Riley representation Anyway, I think I'd love to show insomniac or I'd love for insomniac to show Marvel That we love Ben Riley as a community by putting more Ben Riley costumes into the game And I think maybe even do a little bit teasers with all of them like a cool little post that shows all three of them You know the scarlet spider outfit the beyond suit in the sensational suit because I think there's a lot of Ben Riley love out there that Marvel just loves to ignore but Yeah, I'd love for the beyond suit to be in the game And I'd love to see insomniac do their little spin on it because you know insomniac loves to add touches and stuff Like the like the armor plating on the big-time suit I'd love to see what they can do with the beyond suit because insomniac does such a good job of redesigning spider-man outfits they most of the time they do a really good job So yeah, I want to be on suit and to follow up that one. I also want the insect I want the sensational spider-man outfit. I'm like stuttering a bit I'm I really feel like I should start scripting out my videos but talking about it just feels more natural for me and I don't know Scripting is hard. But anyway, I want the sensational spider-man outfit I thought it was really weird that it wasn't in the last game, especially since the sensational spider-man outfit is one that we see very often in The spider-man video games. It's a pretty popular alternate suit like it was in edge of time It wasn't in a shattered dimensions Yeah, it hasn't been in a game since edge of time actually. I remember it being in the older ones But anyway, I just really like the sensational suit and I wish it was in the game. That's all I really thought that it was in more games than just edge of time and like some of the older ones But I forgot I guess I just had a lapse lapse lapse In memory. I really need to start scripting these videos. All right for the next suit I want to do the Alex Ross costume I think that would be really cool to honor one of the greatest Marvel artists of all time to include their original design For I believe it was the Sam Rainey movies Alex Ross designed the original costume and they were like no We want the classic one, but this is still pretty cool But I'd love for insomniac to honor one of the greatest Marvel artists of all time By including one of his original designs in the game. I love Alex Ross so much one of my favorite things about his art for spidey is that he always adds like Human aspects into his outfit like you can see his mouth under his mask sometimes You can see segmenting in the gloves and on the neckline to show that that's where Peter takes off his masks and his gloves I love that and that's one thing. I love to emulate whenever drawing Spider-man and I love Alex Ross so much and I think it'd be really cool if they honored him by putting in His original design for Spider-man into the game I know I've been doing a lot of red and black costumes on this list and I'm going to continue beating that dead horse by Including a what-if costume the flash Thompson spider-man outfit. This outfit is cool. I Like it.  Okay, that makes sense. Let's get back to flash Thompson spider-man I'm gonna do a brief little synopsis. This is a what-if story again Because this is not the first time they did this with flash Thompson, but this is what if flash Thompson became spider-man Essentially, it's a story handling how flash Thompson being a bully Carries on into him also being spider-man. He ends up accidentally killing Parker and then Throwing himself away in jail. He turns himself in I haven't read the comic I've only just heard a little bit about it and seen some of it, but that's what happens And I think this costume's really cool And I think they should put it in the game. Why not? I could live I could do without this one I just think it's cool the spider-man life story Space suit would be a really cool addition and it would be one of those costumes. That's sort of a zany pick It's like a pick that you wouldn't really expect, but it's also a really cool reference to the spider-man life story series This comic book was the first comic book to ever make me cry Spider-man life story is so good And I think they could honor that comic book by taking the suit that Peter Parker wears when he goes to space It's a cool little costume with an LED light-up mask There's also a Miles Morales variant and you can throw that in Miles's closet of alternate suits if you'd like God knows he needs more alternate suits Not because I don't like his original, but I like to see new things But yeah, I think the spider-man life story space suit would be pretty cool And you could think of a spacey sort of gadget mod to throw over it if you'd like All right next we're gonna cover the unlimited suit now I know some of you are gonna go Kai why didn't you pick any of the suits from the any of the other Animated TV shows like why did you pick this one? Well? It's the only one. That's not the classic suit And I think it's a cool little homage to that one weird show that only like Five of us out of a collective 25 have watched It's it's a cool design. It's a pretty cool design. They better keep the web cape I'm just saying I could live or die. I could live or die without this costume whatever, but They better keep the web cape if they put it in all right I was I was upset when they took the web cape off of 2099. I get it physics It's hard to program, but web capes are cool. All right web anything is cool All right web pits web capes. They're both awesome, and I I'm tired of this web erasure We got going on so anyway now we're gonna talk about bullet point spider-man that one time where Bruce Banner became spider-man But without any of the powers that make him Bruce Banner.  All right, so now we're gonna go on to the more out There suggestions this is more sort of a Idea segment where I spit ideas for community events or in-game features So my first idea is insomniac could hold a community contest where they could offer cash prizes and Put some of the community's fan designs into the game They could hold a contest they could hold two separate contests or three They could hold one contest for a Peter Parker outfit with a cash prize a Second play or a second contest for a Miles Morales fan design concept with a cash prize And then a third for a symbiote costume with a cash prize I think it'd be cool to see the community reflected in a spider-man game Since the spider-man community is so strong and often very vocal about what Marvel is doing with the character I think it'd be cool to see one of the biggest facets of spider-man media right now coming down to the community and Taking some of their ideas and putting them in the game obviously with credit I don't think they should just be snatching up fan designs. I think it should be You know a mutual exchange like the fan that wins gets paid for their effort And they win the prize and of course the glamour of having their very own design in a video game I think that would be a cool idea But also there's a lot of toxicity that goes on with the spider-man fan community So maybe it's not a good idea Maybe people will get jealous and get mad at one another because they didn't win Maybe the winner gets mad at Insomniac for not creating their costume as accurately as possible I think it could go either way, but Depending on how the community takes it. I think that would be a very cool idea All right, so next we're gonna do sort of another zany idea and that will be the last point I cover a semi-customizable suit now What what the idea here is is that you would just get your classic spider-man suit And I know a lot of people in the community just love the classic suit and that's it And this is sort of a way where people can customize their own classic spider-man You give them a classic spider-man template You give them control over how you know varied the webbing is make it a broader pattern or a more tight pattern of webbing Maybe give them control over which logo they have over the suit which kind of eyes logos on the front and back by the way and Then give them control over the shades of blue or black or maybe even give them any color They want for the secondary colors and then for the red on top you can give them whatever color they want sort of a customizable Classic spider-man suit where you can swap out the logos and eyes and make it sort of look like what your Definitive classic spider-man would look like I think that'd be a cool idea where all you you know It's not enough there. It's not a lot of effort. I don't think all you would have to do is just You know design a couple of different spider-man logos design a couple of eyes and then program a sort of slider To slide in between how thick and how thin You would want the webbing to be on your suit. It may be a little difficult But I still think it'd be a pretty cool custom suit you can put in without Like slaving for hours on making a way for the community to make super intricate custom costumes and kind of meet them in the middle I think that's a cool idea Hello I Know I spit a lot of big old ideas in that end section of that video I hope they all came across and kind of made sense due to the non-scriptedness I have a feeling that they don't but I hope some of you at least know what I'm talking about Hopefully all but again. Thank you so much for watching this video if you want to go see what I'm doing all the time I'm usually on all of my social medias, which are all up on screen right now. And if you want to see any more Stuff from me. You can always look in the link in the description read my webtoon or whatever again I'm really excited for spider-man 2 The video game of course. I'm really excited.  I know making these costumes is hard And I'm sorry if it doesn't come across as me knowing that and making that clear that I'm aware of that but Designing video games and designing costumes. It's not very easy and I'm glad that insomniac do what they do And I'm very grateful for all of them. So again Anything that I say that's even remotely insensitive towards insomniac Is just supposed to be a kind of bad joke or whatever, but thank you all so much for watching I really appreciate all of you My channel has been doing really good recently especially since after the design your own spider-man costume video Which only after about like two weeks after releasing. I hate it and want to redo it. So I really appreciate you guys Thank you so much for watching and I'll see you guys in the next one. Bye Be nice to someone today. Goodbye


All right, so let's go through my salaries over the past six years as a data analyst. My very first job as a data analyst was at a non-profit making $47,000. My next job was at a small healthcare analytics company making $63,000. One thing to note about that job is it was a contract to hire, so I was a contractor for six months and then they hired me on full time. My next job was at a Fortune 500 company and actually took a title decrease, if that's what you wanna call it, to a junior data analyst, but my salary went up to $78,000. That position was also contract to hire, but then I got promoted after about six months and then I was making $90,000 with a 10% bonus. After working in that position for two years, I got promoted to an analytics manager where I was making $125,000 with a 15% bonus. I think the biggest thing that really helped me make more money over those five years was switching careers after about a year or looking for promotions after about one year. That allowed me to make about a 20% or more jump at almost every job that I had.


You know, when Ryan Leslie did the whole castle experience, you know? I don't think so. Yeah, so he, I don't know how many times he did it, but I know at least one time, for sure, because, you know, he had a super phone, he's able to hit up his, you know, most real fans, and they did a private experiences where he did a show in a castle.   Yeah, real swanky. Chains, bondy, swanky, yeah, like some of that type of stuff. And it was a private show for those people. And you put them in this space that, you know, they're not used to being to that level of experience. That's a whole other thing, right? It's one thing to just do something cool and private that brings them closer to you, but another thing to do something that just takes them into a space and gives them access that they normally don't have. Yeah, and I think the opportunity to be around you, like a lot of fans just value like being in your vicinity. Oh, I might, there's a high chance I could have a conversation with him. Much easier to think that when you're in a room full of 30 people, they're in a room full of 3,000, right? Even if they don't really get to talk to you or never touch you or whatever, like they still think it going into it. A lot of people are kind of bound to that stuff. So you have your fan base music, the main thing they know you for and they come to you for it. Now you can take what you like and then figure out what level do I want to introduce this to my fans with, all right? So yeah, you said Uno, we could do some kind of private Uno experience or whatever, go hard with it. But I also could just play Uno versus a fan on live, right? And just be free and just another way to connect with them and build with them, all right? Then, or I could play Super Smash Bros, right? Live. Then I also can host a whole Super Smash Bros tournament, right? And have them involved and then run that whole thing up, right? Then there could be, I don't know what it, I don't even know what it is. Well, there's a virtual life. I'm at a virtual tournament, right? But then you can do a real life tournament, right? And each of those come with their own different charges and extra things you can do around it. But it all comes from that same idea of this is just another thing I do. Or like no name, I think she had a book club. Years ago. Something like that, right? And then you think about this, I have this audience that is reading books with me, right? You might always think, well, where's the angle I can monetize? Well, she might then in the future have recommend books based on authors paying her. Cause they know that she has this clout among people who actually are book buyers, right? You know, like an email list to blast and get sales and get affiliates or people are paying you with advertising costs, bring that speaker in, right? And there's other ways and people might have private experiences. Again, you get into the in-person thing. The in-person thing is always gonna be big in an environment that we're divided in this digital space. Yeah, yeah. That's always gonna be a thing. So it's the stuff that you like. And then it's the stuff that is just a special experience as a whole. Tom one time was gonna throw like a kickball game at P-Mut and he was gonna charge for it, have his fans come out. But there were fans who were gonna like fly out. He fly out and I thought it was crazy. But like they're gonna fly from wherever they are to Atlanta for a kickball game. That's how much they liked this man. He ended up not doing it. I can't remember. I think it was like just logistical reasons. You know P-Mut, man.  But that was when it clicked. The next I was like, man, bro, he got at least like 10, 15 people talking about, yo, when is it? I'll get my hotel. I fly out, right? And I don't think he was charging nothing crazy for it. I think he's gonna maybe do like 20, 25 dollars to sign up, you know, you get put on your teams. Actually, it might even been free.  You know, like use it kind of like a free funnel. Come play the game. Or you could have a special like Tom. Sure. Oh, sure, yeah. For the teams, right? Yeah, actually, yeah. That's a, that's true memorabilia to move forward with. Yeah. You know what I mean? Like not personable. Of course you have your regular merger. Everybody has access to, but only y'all have this specific thing? Yeah, yeah. It's a flex in the fan base. Yeah, it's a flex in the fan base. And that's exactly what you want to do. Give opportunities to your fan base members to flex on the fan base. That's all they want, bro. They just want to be like, hey, you a fan. I'm a bigger fan because I have, like I said, this is exclusive t-shirt. The only way you could get this is you pull up to Atlanta on October or whatever at 9 a.m. and play this game. And you weren't there, but I was.  So I am better than you as a fan. Bro, a good way to think about that too is, let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we branded multiple artists and helped them go viral completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not gonna let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out back to the video. You weren't there, but I was.  I'm getting you as a fan. Right. A good way to think about that too is NFTs, right? If you listen to a lot of the experiences people thought to make around NFTs and say, oh, well, this is gonna become possible.  The metaverse and all that stuff they applied it to. Okay, that still has to build out and yet that's gonna become possible. But doing these exclusive events, having special ways to know that if you can get in, whether it's a password, whether it's a specific card or your names in a database, it's a list, all of that exists. You can already do that. The symbols, like you said, like flex on the fan base with the T-shirt, all those abilities and possibilities already exist. For some reason though, it just takes people to, like have that new outlet to actually see the possibilities for some reason. I think people are just like, they're intimidated by trying to make it work in an old space. But it's like the old spaces are already proven that there are people that are willing to get it.  But there also could not be people there that are looking for what you're trying to offer yet. That's why I think it comes down to a brother. I can see that. You're afraid, but now that everything sounds like this is built to support that. You feel like there's a lower chance of failure and it's still in such a new space. If I fail, it doesn't look as bad than me failing in the real world. Yeah, exactly. Cause it's like, there's not a lot of people here yet. So it's like, if it doesn't hit, it's like running a bad ad on Facebook versus running a bad ad on like a new platform.  But Facebook, it's like, there are hundreds of thousands, maybe millions of people that saw your bad. So I think that it kind of comes down to like that same thinking. It's like, oh, I have the chance to like cap over here really hard, which is true. I have the chance to be, you know, we talked in the last episode to be able to say I was the first person to do X, Y, Z and whatever space. So that's a narrative in itself.  That's a huge limitation when it comes to a lot of artists and potential embarrassment. You know, I don't know if that's part of insecurity that comes with not just a lot of people in general, but especially the personality type who wants to be an artist, right? But a lot of conversations that I have with artists, there's a lot of barriers or limiting beliefs that come around embarrassment of some sort, which is weird because you're supposed to want to stick out, right? And part of the stick out risk is and potential embarrassment. Potential embarrassment. There's this concept, right, that most people actually do not want to stand out. Most people end up think about artists. That's why we probably put certain people on a pedestal, right? Just because they are standing out and we innately understand that there's danger with standing out, right? And that's why the crowd doesn't want to stand out, right? Because if I'm out there, it's a risk. It's just me out here, right? Yes, there's a lot of rewards that come with it taking that risk if you happen to survive out there, but most people don't survive out there, right? So you look at zebras, and I think it was, what's his name? Jordan Peterson that was talking about this that I heard. He was talking about how zebras are, you know, they're striped. So you're like, well, how is that built for camouflage? Right? It's like the lions in this here are more camouflaged with the backdrop than zebras are, right? But they move in these herds. So they're more camouflaged amongst each other, right? And they're not standing out. The way a lion identifies them is, because especially, you know, lions oftentimes they attack together, right? Oh, this one got a hobbling leg. They can barely move or that one's bleeding. So we can all agree that we're chasing this one. But when all of them are good, you just keep, you keep, you get lost. Oh, I was chasing that one. I thought we were chasing that one, bro. I was like, no, man, I'm not here. Like what's going on? So like that risk of standing out, right? That's how we translate that to humans. It's like people say there's this innate feeling out of the thing a lot of times, people want the rewards of standing out, but then that risk just to actually do it.   Yeah, people gonna walk up to you in public. Yeah, if you walk up to you in public, it's a weird feeling. I know the first time you experience like all of that is just like a weird thing. It's crazy, yeah. When people are like, oh, what's up?  You know, like, dang, these people, they see me before I see them. Yeah, bro. You never even know that.  Somebody out there that knows so much about you and you know nothing about them. It's a very wild feeling. Right, right, a very wild feeling. So I think most people, again, they admire the fact that someone else is willing to do that, knowing that they aren't. I won't, yeah. All right, so why do I even get on that anyway?  Cause it's like, it's a part of the job. Like you gotta kind of get over that. Right, right. And then that came from, I was just derived from why they're willing to look at NFTs, right? In a certain way and do these experiences that they can already actually do. All right, so bringing that full circle. Again, there's so many opportunities to do just cool stuff. Whatever your brand is, right? Amarion's doing this mind, body, soul type experience. Right, but you could do, you know, gaming, you can do music. You might like watching certain movies and your fan base might be really deep into it. Like if you've got a horror core audience and y'all are into horror movies, whatever that stuff looks like, there's so many possibilities. So if y'all could dig in, be more creative. Again, the beauty of this, right? Is it actually easier to sell this type of stuff than it is a regular show? Yeah. Right, it's the equivalent of when you have a merchandise brand that can stand on itself versus, hey, all my merch is just my face on it. Your audience really gotta like you if it's that, right? But if your shirt is, but God is dope, right? Yeah. Like, let's say Toby and Wegweg, I think I said that right, I don't know. God is dope would have been a great merch brand for him, right? All his stuff could say Toby, right? But a bigger brand for people that don't even know Toby would be God is dope, right? And it's a line with who he is and what the type of stuff that he speaks. So that's that example. So a lot easier to sell that type of thing. You still get the money, right? Look, you could end up being on your own brand's marketing. And I almost looking like, who is this artist? Why do they have him showcased? Why is he on everything? Why is he? And it just makes it seem like he got a sponsorship or whatever and you're somebody. All right, so all those opportunities exist when you start to move outside of this space but you can tie it back to your artistry where it makes sense and it creates new fans. And if it doesn't create new fans, it's at least creating new money. So I encourage all you y'all, y'all definitely take advantage of these opportunities, especially the way you can do it today. But we're gonna move on to another topic because Cory, you send in a really, really dope video.