The story that seemingly nobody but this guy can tell we were getting kidnapped we were going to miss it To this public seeking crisis that is happening not just in Chicago, but nationwide If the police in the news can't promote health, that's okay because we can do this ourselves Basically Ken walks summed up in one photo fame can be an addiction more than money more than material possessions We all crave to be loved, but how far would you go to be loved? Would you lie? Would you harm others? It's totally gross to use tragedy to make money What if your lies spread across the internet? How far would you take it if it sounds too good to be true? It probably is and I keep thinking about that with all this stuff with Ken wax If you catch somebody lying no matter how small or how big you have learned now that they have the Predisposition to lie Ken walks is the latest internet grifter who took things too far until he was exposed due to an FBI mass-recruiting email and the smiley face game lore which resulted in an embarrassing Downfall for Ken walks to apologize for the family's impact of having overlapped this other part of my life in this In an inappropriate setting it won't happen again. And now this TikToker influencers Obsessive investigation has spiraled into fierce backlash in the loss of his job It's using the lives of people who were murdered in a way to promote an app is absolutely disgusting Before we get into this video I want to put out a quick disclaimer this video goes into some serious topics like the topics of death and Unaliving someone and I will have to censor some words But hopefully through context clues and censor text that I'll put up on screen. You'll understand what I mean Before we get into the video today's video is sponsored by Semperd. Thank you so much to Semperd for supporting the channel I love continually working with them because I always get to try new scents Semperd is a fragrance subscription service with a mission to empower each person through scent Did you have that one perfume or cologne or scent that you would always end up buying that you didn't even know if you really liked? 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And now let's get back into the video Ken walks went viral in the spring of 2023 for launching his own one-man social media investigation Into what he believed to be a string of social media Cans in his local chicago area if you are walking home alone by yourself at night in chicago a car Rolls up and rolls down the window and someone inside the car Unmarked car beater of a car asks if you need a ride do not get in that car Ken walks his tiktok page has garnered millions of views since he began posting his theory that serial Across the country are targeting young men at night with free rides home And then killing them and dumping their bodies in rivers They all go missing after leaving a bar club or a party By themselves at night and they're walking home how you ask did ken walks arrive at this conclusion that young men are being targeted As victims through free rides home Well, he arrived at this conclusion because of his own experience with a sketchy person when getting a ride home Which he ended up making a video on that went viral This has now happened to me twice People are going missing like I think this is some kind of connection and basically things spiraled from there People are going missing and then found in the river or lakes days later This is happening nationwide the cops in the media are not doing anything or covering it and ken walks Even ended up insinuating that law enforcement may even be involved in it all The cops are just not cutting it anymore. They might be involved So ken accumulated a fan base of one million followers Mainly through raising alarm on a major public safety problem I am once again trying to address a serious public safety issue All I know is that we have a major public safety crisis There's still a major security problem going on public safety crisis That is happening not just in chicago by nationwide that he claimed news outlets and police departments were completely Ignoring, I know why the cops the media are not doing anything or covering it Something has to happen before the cops can actually go do something and a lot of caring and concerned citizens Really started to care about his videos He raised a lot of concern sympathy and fear for public safety and in the process gained a loyal and trusting fan base Through his tiktok investigation and for a while ken walks went completely unquestioned But eventually ken walks posted some strange and some off-putting things that made people Kind of start to wonder what his intentions were and now fans are accusing the creator of exaggerating or outright falsifying details of his inquests to the point that ken walks was accused of Capitalizing off of actual tragedies people who have passed on all to promote his startup And his own social media platform It's totally gross to use tragedy to make money Which i'm sure I don't have to tell you is just despicable behavior But who is the man behind this investigation before he became ken walks independent social media investigator Who was ken walks? Before 2023 ken walks was already trying to be an influencer on tiktok His previous content was about things like life in tech Since ken walks has worked in tech and has a background in that topic And ken walks had had a few viral videos and some success on tiktok in that content topic Though it was nothing like what he was about to see with his investigation videos It seems like ken walks kind of branded himself as a smart trustworthy and professional person on the platform Since ken had a background in tech I think a lot of people trusted his opinion and outlook and overall saw him as a pretty smart guy I even respected ken's initial content. He called out certain scams This has to be one of the biggest scams i've ever heard about in my entire life talked about the economic State of the world the top 1% of americans have more money than the bottom 90% of americans combined Let's talk solutions. Let's make the minimum wage Little it's not money that puts you in the top 1% although you need 600k annually to be in that 1% So since ken walks his professional background is essential to his social media brand Let's get to know ken walks through his linkedin profile You know where all tech bros go to live laugh love and inspire one another with the latest thing They found that ai can do for them on his linkedin profile It says ken walks is a content creator ex google business insider new york post fortune newsweek yahoo news and more and based in chicago illinois Hey, i'm ken nine to five by day and by trade I work as a technical manager at walmart connect where i've been for three and a half years five to nine Outside of work. I'm a verified content creator aspiring to entertain audiences while simultaneously Teaching them something that makes them think videos have received a quarter billion views total roughly worked with brands like dr. Pepper click-up And zip recruiter among others i create educational content about anything and everything covering tech economics luxury fashion brand company history Children's books career content as well as food and lifestyle content. So what does this linkedin bio say about ken? Well, first off it says ken walks is a pretty cool guy a bro boss But it also says that ken walks is an aspiring content creator who seeks to brand himself as a content creator Who establishes himself as a content creator in his linkedin profile? Which is all a very important thing to know as a sort of baseline before going into the rest of this story because It will come up as we talk about ken walks's motivation for doing what he did later on in this story On march 9th tiktoker ken walks posted a video encouraging his followers to avoid what he called a terrifying encounter This happened to me two times in the last six weeks He wrote in the caption describing how he was offered a ride home by a strange car that then sped off This has now happened to me twice In the last six weeks that I can think of like people are going missing like I think this is some kind of connection like they're probably just waiting for people who are even that's an easy target like Stay safe like do not do it car by the way that rolled up on me was a late 2000s Toyota Corolla looking car beige Silver ish. I love how the car that tried to Kidnap ken walks offer ken walks a ride is a Toyota Corolla the most basic Car there is to exist car by the way that rolled up on me was a late 2000s Toyota Corolla looking car beige Silver ish the first time it was a woman the second time it was a man the most reliable I mean shout out to people who own a Toyota Corolla, but like oh, thank you That's a really detailed description you gave that really narrows down the search here be on the lookout for Toyota Corollas offering rides in the area of Chicago guys if a car does approach you Try to get the license plate number. This is organized. This is a group We need This a vision and we need to get as much information as we can but instead of I don't know seeing the experience as a stranger in a strange car offering ken a ride home Which is a concerning experience. Of course ken walks concludes that You know, of course, this was all the work of a serial killer. This is organized. This is a group We need This a vision and we need to get as much information as we can like you can send it all to me if you got anything After people filled ken walks his comment section with their own stories of being approached late at night by strange drivers Walks began posting that these strange car rides were the missing link that connected a string of fatal drownings in the Chicago river To a serial method of operating for all of these missing people is exactly the same for the most part It is guys leaving bars alone by themselves at night bar club party, whatever And then they never make it home We know what's going on. I will continue to push this story though the chicago police department ruled all the deaths accidental Each of the people found in the river were last seen leaving chicago bars These people are leaving bars Which led ken walks to believe that the only possible conclusion as to why they ended up in the river Was because they were picked up by strange drivers who unalived them and left them in the river And they are then offered a ride There's obviously no evidence of them being offered that ride and then days later They're found after they were reported missing but police don't want to investigate this because how do you prove it? How do you prove it blaming unexplained deaths on serial Is a common move on social media, which I think it's important to point out Usually when there's a true crime case it starts out with there being unequivocal Evidence or proof that there is a They're on the loose in the first place with the case of ken walks. There isn't even substantial proof that there is a They're on the loose. There isn't a pattern between victims Someone leaving clues to be followed So none of this makes any sense to me personally from the outside looking in Are you following the logic here as a viewer of why ken walks is connecting all of these deaths and and claiming that They're caused by someone offering people rides late at night. I know how they're going missing I know how they're all connected ken walks said in a tick tock I know why the cops and the media are not doing anything or covering it And I know what we can do about it. You're really gonna tell me that all these people are just falling in There's no issues for months and then all of a sudden there's four people who fall into a river or a lake in three weeks I have not just theories anymore. I have evidence I know what's going on and it's so big and it's so deep and it's really wild At least for chicago. I know what's happening nationwide All I know is that we have a major public safety crisis and nobody goes home by themselves Nobody's walking home taking uber make sure your friends get there I have to keep some of these cards close to my chest until I can get the fbi Involved because the copter is not cutting it anymore. They might be involved I mean, of course it would be easy for viewers to get caught up in the excitement and thrilling aspect of ken walks's tick tock videos like watching a thriller in real time But let's take a step back here and analyze the facts that ken walks is really claiming in his tick tock videos And let's keep in mind that ken walks is talking about real people who are found in the chicago river This isn't fun and games. These are real people ken walks is deducing that there is a serial unalive In the city all from him and other people in his comment section being offered Unsolicited rides and all of a sudden because of that there's a serial unalive loose in chicago And that's enough proof for ken walks to make videos like this that are going viral and getting millions of views With no regards to these victims or their family members With no forethought into how that would make them feel or whether he should look into it a little bit more And be 100 certain that that's the case Before claiming something like that So all of these videos about the alleged serial unalivers in the chicago area went viral And then ken walks widened his fan base even more on april 4th when he stitched an austin-based creator named nick Casablanca's Casablanca's video explains that multiple bodies have been found in lady bird lake a lake in austin ken walks explains that the same thing that's happening in chicago With the unsoliciting of rides at bars and dumping bodies in water is happening in austin The same thing is happening in chicago in minneapolis in wisconsin in parts of ohio in pittsburgh And of course you have the smiley face in austin so people in austin Saw this video and now began following ken walks to stay updated on this alleged serial Unaliver or according to ken walks this group of serial unalivers This isn't one person. This is a team. This is organized. This is a group There is a chance that you are almost a victim of an organized crime right who are operating in both austin and chicago Over the course of seven weeks ken walks shared his findings on tiktok posting homemade maps charting each death Expanding his research to major cities across the country Also expanding his following to major cities. There's a serial in chicago, and I was almost one of the victims Hey mark, my name is ken and I'm sorry we're meeting like this, but I've probably been tagged in your video over 100 times I'm not sure if you've seen these comments yet. I actually already messaged you on instagram But I have been investigating this and covering this since I was almost taken twice just this year So there's a couple things that I think you can help me with I've been building a map and this is you now on my map. So most Most of ken walks's investigative work that he does where he's looking into the serial On the livers is just putting points on a map in certain cities like houston, austin and chicago And these points on a map are you know Unfortunately bodies found people who've reported rides being offered and at what point those rides were offered at what point People were reported leaving bars in certain areas This is my map. I made a map at the data that I have for chicago black is where bodies have been found in blue is where people They're missing and orange is where people were attempting to be picked up I also have made one for austin where blue is where people are missing from It's all concentrated truly on the same street and black is where they are found You can see I have all of it keyed out over here And that's his investigative work, but what does that do what does that mean for real though? What does that help solve with anything? What true crime case has there ever been where A person was found because points on a map that were color coded all led to like one specific area For real though for re on a real note What does this solve like does he think all these points on this map are eventually going to spell out the Name or something it means nothing. There is so much. This is bigger than just chicago or austin walks wrote Nationwide men are going missing under the same circumstances and found days or weeks later Ken walks even posted a video alleging that he went to the police station and they did nothing I am on my way to the meeting with the police. They're trying to stop this meeting from happening. I don't know Why update the cops knew who I was knew I was coming If the police and the news aren't going to do anything to increase public safety about this and raise awareness I'm going to do it myself. Whether or not it's all organized. We don't know yet But for the first time we can actually do something within a few months of starting his mystery series ken walks made a name for himself as one of tiktok's leading true crime influencers Amassing more than one million followers ken walks also alleged that these respective cases Were not the work of a single person but of a team working together hindsight 2020 hindsight 2020 You know, what can you do? But there's just there's one guy Who millions are trusting? who's saying basically mass Is happening around the state and it's a group of people Who are offering free rides to people late at night dumping them in bodies of water Around the country and it's this like ring of people who are doing it and now law enforcement also might be involved And we're all trusting this one guy who's giving out this information You know, it just all gets to a point where it's all a little too much You know, there's a rule of thumb for keeping secrets basically and it's how many people have to keep the secret Starts to limit how long the secret can be kept So if there's like a big group of people who are all in on this Who are doing this around the country and a group of people in law enforcement might be involved in this For how long can all of those people keep this under wraps and keep it a secret? And yet one guy with a tiktok profile was able to expose it to light Because he was offered a sketchy ride from someone at night one time. That doesn't make much sense I mean, it's not completely impossible, but it's pretty impossible. You know, we're talking now about probability First possibility also on top of that this guy can walks keep saying I have all the information I've got all the information. I've got it all figured out, but he's not telling anyone all the information He's like, I'm going to the police with this information. I'm going to the FBI with this information That's why I can't tell all of you guys So it feels like he's stringing everyone along Making himself out to be the hero of the story But you can only do that for so long until people start to question like do you really have a story here? Or are you like I said, just stringing us along if it sounds too good to be true. It probably is And I keep thinking about that with all this stuff with kin wax And if you are unfamiliar with the tiktoker ken walks before this video, you may be thinking How could people tie together random people offering rides and bodies showing up in bodies of water to be this massive Thing of serial unalivers across the country. Well, my friend My theory at least is that this has happened not only because of how prevalent true crime has become on social media And the excitement and thrill of the idea of a new true crime story happening in real time But also because of the concept of confirmation bias The story of ken walks completely capitalized off of both true crime and confirmation bias The true crime community is massive. It's a huge influence. There's a lot of positives to it and negatives So ken walks's videos really took off and went viral because it really latched on to the true crime community And a lot of people's interests in true crime and true crime stories Especially if you lived in the cities where this was happening, of course, you're going to care about it If you're going to be concerned, you're going to want to know what's happening And ken walks made himself out to be the only person who knew the truth and the true story I know how they're all connected. I know why the cops and media are not doing anything And I know what we can do about it So of course you're going to want to follow him to stay updated on what's happening He made himself out to be a trustworthy person who was uncovering the truth But ken walks also heavily capitalized on confirmation bias Confirmation bias is our tendency to cherry pick information that confirms our existing beliefs or ideas And it's important to be cautious of data that immediately confirms or supports our beliefs and views For example, if bodies are showing up in bodies of water, there are probably a multitude of reasons for why they ended up there The confirmation bias is so fundamental to your development and your reality that you might not even realize it's happening We look for evidence that supports our beliefs and opinions about the world But excludes those that run contrary to our own So basically ken walks himself may have been more willing or wanting to believe that there was a true crime story To be had here and his audience may have wanted to believe that as well So they saw evidence and a connection between drivers offering unsolicited rides and bodies showing up in bodies of water They saw a link there where it might not have existed Another important thing to know is ken himself in one of his ticktocks says he talks to a police officer buddy of his Who literally says that many people have been known to get drunk and accidentally fall into bodies of water for a very long time And that this has just been a known thing I talked to my friend who's a copper an hour today And the reason that foul play isn't suspected is because I hate to say if there has been a long history Of people who get to fall in the river. They have video of people. I'm not sure any of these people Following down to the river and falling in and because they're they're in such a shock state That's how they they pass away Is it related? I don't know and yet ken himself just completely ignores this information And still continues on with his idea that even so there is this organized group That's planning attacks out across the country Is it related? I don't know. We're talking now about probability versus possibility. Is it possible? Yes, it's possible. Is it probable? My friend whose cop says it's less probable There are three types of confirmation bias But the two main types ken walks and his audience participate in either knowingly or unknowingly Our biased attention when you selectively focus on information that confirms your views While ignoring all information that doesn't confirm your views Like any evidence that could confirm that these men were not killed by an uber driving Lake throwing serial killer and biased interpretation Which is when we consciously interpret information in a way that confirms our beliefs And I mean the entire way this conclusion of a gang of Serial unalivers spreading across the country was reached is an example of biased interpretation in my opinion So ken walks through in my interpretation Capitalizing off of the true crime community and confirmation bias developed a loyal fan base who felt he was a respected and trustworthy source For information regarding the facts of what was happening to missing people around the country His followers were seeing the facts that ken walks was presenting to them But they weren't seeing all the holes that was in his stories and let's just say His stories were like swiss cheese His stories were standing up on a foundation made of sand and eventually things started to crumble Doubts about ken walks is sleuthing Lurking and investigative theories first started to blow up on tiktok in late april as ken walks began claiming He was working with the smiley face unaliver Investigator this guy is a private investigator who had been working a case about unsolved Unalivers in chicago and is known as gannon and famous for his smiley face Unaliver theory going on to publish a book in 2014 and a recent six-part oxygen series Called smiley face killers the hunt for justice Basically, he is a true crime big time celebrity and ken walks claimed on his tiktok that he's working with this guy to uncover Even more about the what i would like to call drive and dive That private investigator that showed up in my door sunday night By the way was sent by this man detective kevin again, and if you're familiar with the smiley face theory Then you probably know exactly who he is in a tiktok about the smiley face Investigator ken walks told viewers that the private investigator showed up to his residence Unannounced to ask him to be part of the team Suggesting that the man had validated all of his theories about the murders Somebody just knocked on my door and it's 8 30 at night on sunday And so I go and I check it and it's not someone I know and so I open I'm like what's up And they're like hey, my name's x and I'm a private investigator looking into the smiley face Group um, and they asked me if I'd been in touch with a different detective that someone had put me in touch with so He actually just went back downstairs to secure his parking and uh, he's gonna come back He's in a full black suit and everything so on april 26 walks shared a tiktok video saying he and gannon were now teammates and working together to use his data My team has officially joined his and as they open their investigation into the smiley face ken wrote in the caption with all of us working together We will finally be able to bring these people to justice and get answers for those families I think this is about to get uh, very interesting So i'm just gonna post this now as like evidence that somebody just came from the house at 8 30 at night on a sunday night literally had not contacted me previously just to put it out there that Something's going on and uh, looks like we're moving fast. So i'll uh, i'll try to update you guys after with what i can I can't believe this just came to my house This is also so sad too because some of the families of the deceased probably didn't know how their family member passed Their family member just showed up in this body of water They didn't have a lot of answers and when ken walks's Investigation went viral. They may have heard about it probably did hear about it I wonder if ken walks was really thinking about that if he genuinely thought in his mind that he was going to uncover something big and give the families an answer Actually find a massive king of serial unalivers Or if he knew the entire time that this was a farce and that he would let down a ton of people And the family members of these deceased people And if so, how can you do something like that knowingly because the thing is these tick talks about this investigator Visiting ken walks's home is when fans and audience members really really Started to question ken walks Now i know a lot of people are being swept up by what's occurring in the chicagoland area or whatever other areas that kin Is investigating but the thing is you guys have to do your own due diligence to the end of the day When families are grieving the last thing that we want to do is pretend that we have evidence to help solve a case When we may not and viewers begin to become suspicious about whether or not these events actually happened A big reason why is because ken walks never posted a video with this investigator. He was never like hey guys This is the investigator. I'm now working with him. Say hi. All right. We're working together It was just him alone being like hey This guy's in the bathroom, but he's here in my apartment He actually just went back downstairs to secure his parking and uh, he's gonna come back or like hey This investigator just left you just missed him But he was here. Believe me. Trust me, bro The pi private investigator just left So of course viewers were like that seems a little suspicious in response to these doubts ken walks began posting screenshots and email exchanges as Evidence that he was engaging with a real detective. He also shared a business card that this detective supposedly gave to him I am apparently Now part of the team and help them a lot with their tech stuff with the map building Which also just further sketched out viewers because the business card looked unprofessional It had like a eye of aura. Is it called aura or horror? I feel like it's called horror But i'm sorry if I mispronounce it and it just it did not feel like a legit detectives business card this Card that he has this is his proof It looks like a card that he got at like a corporate work outing when they had a psychic or something on april 26th ken walks also told viewers that he had cracked the case last night at three in the morning I cracked the case over time. I was able to isolate One guy's experience leaving a bar where he was able to get a license plate of a car How in what way is able to get a license plate of a car? That's all that's all the information you're going to give However, the tide had already began to turn against walks and viewers became more and more skeptical There is something wrong with ken wax if it sounds too good to be true It probably is And I keep thinking about that with all this stuff with kin wax You know in the one hand, it's so fascinating this guy just like near you has cracked the case He may have found the missing link that connects all of these really terrible crimes But on the other hand i'm i'm a little worried that maybe it's not legit Maybe he has some kind of ulterior motive and he's just making things up I really don't know the big red flag for me was when he mentioned getting contacted by a private detective because I make detective content too and from my experience private detectives don't look into crimes like this If you catch somebody lying no matter how small or how big you have learned now that they have the predisposition to lie around this time ken wax was also claiming that he was being recruited by the FBI And shared the email that showed that he was being recruited. What's funny is that the FBI didn't try to hire me They actually tried to recruit me twice To the troll my comments that said that that never happened at proof We want you to be a part of the next generation of police special agents. That was 2021 But when people looked at the email they saw that this was just like a mass email that the FBI would send out So let me explain what you just saw he reached out to the FBI probably put an application in online And he never completes his application So they keep sending him follow-up emails because they want him to finish his application It says do not reply. It's an automatic pre-send email and he started doing this in 2019 Which just reinforces my point that he's wanted to be an investigator or some type of investigative work Since 2019 it was just like one of those spam emails that you get from any sort of company And had no significance whatsoever. It did not mean he was far along in the recruitment process of the FBI By any means and so people were just like if he Was exaggerating that saying that basically this kind of spam email by the FBI or just you know Marketing email by the FBI was a recruitment email and he was being recruited by the FBI If he was exaggerating that how much else of this is ken walks exaggerating I have a gut feeling bro is playing make believe a commenter wrote this seems off another weighed in It's like he's role-playing lol But ken walks maintains that these accounts are true to reality and that he's been in touch with local police and private Investigators and he told insider in a statement I began diligently collecting information and sharing it online as well as with law enforcement private investigators And other authorities in an attempt to bring awareness to these crimes The biggest tragedy of all though is families are still grieving the losses of their sons And ken allegedly charged one of the parents 30 dollars for a private meeting and never showed Though the accounts of this event are spotty and have just been reported online So I do want to put that out there Allegedly one of the victims uncovered in the lake Unaligned themselves as well and ken was saying that this person was the victim of a serial Which is just Traumatizing the family it really is despicable So gradually more and more people became skeptical that really anything was going on at all Which I feel like people should have felt from the first place But again hindsight 2020 and more and more people began to realize that maybe ken walks Was really just making this whole thing up the entire time and more tick talkers began to post videos about ken walks kind of saying um Does anyone else think this guy is Maybe full of shit Tiktoker meredith lynch has been at the forefront of attempting to debunk ken walks's claims in her tick talks about ken walks She says he's writing fan fiction about his life I think this man is writing fan fiction about his life lynch also showed a screenshot That ken walks posted on his instagram story where he claimed that he caught two Already ken goes on to claim that he has caught two already I don't believe that I don't think that's true. I don't think that is rooted in reality. It is awful That people are being murdered but ken is not has not caught two I don't buy it and You know I'm allowed to not buy it I don't have to buy it and I wanted to shout out meredith lynch in this video because that's where I Personally first heard about ken walks in depth and where I really started to look into him And I could not believe what a mess this all was So after people started to figure out that a lot of this probably is not real people started to wonder Why did ken walks post about this in the first place and really there are two main theories The first one is that ken walks did all of this for social media attention And the second reason is that ken walks's mental health is struggling He's having a manic episode and delusions of grandeur Now, of course, I am not a mental health expert So I have no grounds in diagnosing or saying whether or not he was going through anything Mentally, so I'm not even going to touch number two with a 10-foot pole But I do strongly believe that ken walks was strongly motivated to gain social media attention If you remember on his linked in profile ken walks described himself as a social media content creator Who was aspiring to educate others and do something big on social media His instagram reads as someone who wants to brand himself wants to be something It doesn't necessarily read as someone who's unstable or not in a good place mentally Or doesn't have it all together. It reads as someone who is very carefully Curating and crafting their social media image same thing with his tiktok Same thing with his linkedin. He's very carefully curating all of his social media profiles Building his social media branding So I personally believe that ken walks's prime motivator for his true crime Investigative series was to make a big and go viral. I don't think he necessarily planned it all out I think he made a video about a sketchy ride Saw a lot of people in his comment section had similar Experiences that video went viral He saw an opportunity to kind of jump down that rabbit hole and took it And it got to a certain point where it just went absolutely out of control It got way too far and he had no idea how to reel it back in to the point where the backlash got so massive And ken walks idiotically continued to try to profit off of it The social media tide turned on ken walks overnight Ken has been receiving massive backlash on his videos and claims Especially after authorities cleared the air Authorities said they found no signs of foul play in the cases of the bodies found in the lake Social media users said the search says ken walks manic. I'm done My mans is full-blown manic right now and you all think he's Sherlock Holmes I too am schizophrenic me when I have a manic episode and no one clocks it delusions of grandeur Still crying and laughing at I cracked the case TLDR nothing was cracked to be honest I'm not a huge fan of making fun of a possible mental health crisis Like let's not do that Though it does bring up a good point that for weeks and months people were hyping up this guy Making him viral on tiktok taking his word very seriously as if everything was factual And spreading and sharing his misinformation Not thinking for a second about whether or not he's legit Whether or not his mental health is in a good state Whether or not the information he's sharing is backed up by any science or A factual basis or just like anything beyond what he's stating as if it's true And it's fascinating. I mean people say that tiktok is great for spreading important information And it can be but this story shows that tiktok can also spread misinformation very very quickly So always be careful and think critically about what you're seeing Even if everything makes sense a person seems logical and trustworthy You don't know the person behind the screen You don't know the full story of what they're presenting And if someone is presenting an over sensationalized story and making themselves into the hero of that story And some sort of vigilante at the center of it There's probably a selfish motivation behind why they're doing that On top of that in chicago police and authorities have reiterated that none of the nine bodies Pulled out of the lake had any suspicious marks or links to foul play in austin texas Local police stated that there was no proof of foul play in these four cases per newsweek Furthermore in an article entitled reality check There's almost certainly no serial unalive in austin texas monthly's peter holly reported that Many of the claims spreading online supporting the serial unalive theory simply aren't true On the contrary he noted amateur investigators like ken walks were promoting widespread fear And actually hindering authorities efforts to look into these cases But the biggest backlash of all against ken walks came after ken walk started making more frequent posts About his social media app foresight that he is or was the chief marketing officer and i think co-founder of Thank you so much everyone for supporting me while i do this really important work trying to help these families get answers by Checking out the app of the company that i work for foresight. It's super cool. It's free It helps you actually plan stuff better with your friends It helps you budget for trips and big events and we have a huge update coming later today So I really appreciate everyone who's checked it out. I'm the co-founder and the chief marketing officer of a travel tech fintech Sort of called foresight and today I closed our first preferred partner And many people became suspicious that he was just creating this true crime narrative As a way to market his app or at least that he saw it as a great opportunity To capitalize off of his viral fame through continually pushing his app onto his audience I do believe that he is taking these tragic and missing person cases and using them to Plug his app It's totally gross to use tragedy to make money period the end. I would never mega cringe To ken it's gross. I thought it was gross when I was like is that chicago? Promoting an app as well That's weird and on top of that the app was bragging about his tik tok social media presence As a part of their marketing strategy, which is a weird thing to be associated with as a professional company You know the smiley face gang and all of that According to reddit user lord of the pings from their app start engine page where they're seeking funding They specifically call out tik tok as a primary driver of engagement in app downloads I keep wondering how this guy with a prominent role at a startup finds time to be so heavily into tik tok It's like he got a little too desperate for followers and views and creeped over into this unethical space Our serviceable global available revenue is valued at 3.9 billion That doesn't sound accurate at all with 80 million total target customers in the us alone Our cmo has a prominent tik tok following of 709 thousand followers as of march 14th 2023 foresight produces 600 weekly average installs and tik tok is a key driver behind the $2.47 cost per install in addition to the efficiency driven by tik tok The product has also seen an exciting recent uptick in word of mouth growth Over the past month with 255 referral invitations haven't been sent out by satisfied users Ken walks who's their chief marketing officer. He's the chief marketing officer His job is to market the app. He goes viral On tik tok obviously his main priority is going to be promoting the company that he's the co-founder in chief marketing officer of his main role is marketing and it just feels like in all of that the deceased People found in bodies of water were really not the priority of ken walks at all And that's really the saddest part of all of this and on top of that unfortunately Extremely Exist and tweets were found from ken walks's past. I have to issue a strong trigger warning for extreme And i'm not even exaggerating Exhibit A Exhibit B I'm sure he probably didn't wish for this on 11 11 11 Ken last but certainly not least so This is what happens when you don't create content with integrity And I think we can start a real big conversation around ethics in content Meaning the fbi would never even try to recruit ken walks in the first place if he said this stuff so Ken walks went from internet detective to yet another internet downfall After ken walks lost the trust of his audience ken walks also lost the job with the app He co-founded in a tick tock ken walks posted on may 3rd ken apologized for overlapping mentions of his startup with the Investigation instead he'd gotten lost in the sauce over the topic as many of you know This investigation has been my all-consuming passion over about the last month and What started as my honest effort to bring more awareness to a serious public safety matter My reporting on this topic has since turned into a contentious subject And I now realize that it's not my place at all to continue chasing this story despite my own Personal connection to it with those two attempts on me I've been off a lot I haven't been sleeping as much as I should I've burnt myself out and I Frankly got a little bit lost in the sauce over this story I acknowledge that it was insensitive to reference my startup most two occasions and post pertaining to this case I'm a passionate guy Who's passionate about the stories that I follow and of course about the content that I make? But I made a mistake by intersecting those two parts of my life And I want to apologize for the families impacted for having overlapped this other part of my life in this In an inappropriate setting it won't happen again And the information about the suspects that my team and I Were have been able to find has been passed to the proper authorities I've decided to no longer post about this story publicly to prevent further conflict I I hear so much about this case I really do but I realize that I can't report on it while balancing this other pursuit and my life So thank you In a statement to insider ken walks added He never planned to promote the app and the references just happened organically sure To be honest, I don't buy that for a second. Oh, no, I'm not Promoting adventure time. It just happened to be sitting here organically A spokesperson for foresight told insider that it was initially excited by the potential increase in visibility After ken walks's armchair sleuthing went viral. I love that phrasing armchair investigator armchair sleuthing The company had apparently not only promoted ken walks's TikTok viral marketing efforts on their own personal pages on posts in star engine But also in their LinkedIn posts, which meredith lynch also made tiktok videos about ken is not alone in using this Reprehensible tactic for marketing the app. Check out this boy boss, steven eddie He's actually the ceo of foresight and I want to show you his linkedin post the other day So here's a linkedin post from steven where he brags about the fact that the app has gone viral because of ken's marketing techniques So clearly ken is not like Manufacturing this all on his own He has a whole team of people who are like, yes, go for it And so basically it goes on to say the same thing that we saw on that startup website But it explains how, you know, ken took an unrelated video and then he Promoted foresight at the end and then it goes on to say that ken plans to start mixing a foresight reference into the end of every other post Considering how viral ken knew he was going Like this is so strategic And if you watch the video over the first time that he mentions foresight, you will see it is a video talking about a tragic Of someone in chicago. So ken and steven, by the way, who I feel like is not innocent in all of this have created a marketing strategy where they are profiting Off-going viral by talking about People's absolute tragedies that they don't really have anything to do with Other than the fact that they want people to download. They're in my opinion Not very exciting app The linkedin posts have since been deleted. The company added that since it's learned the fuller details of the situation It will ensure that employees no longer intermingle personal matters with those of the company While ken brought energy and ambition to our team as cmo the unrelated developments that have unfolded in his private life Over the last couple of weeks require both parties to move forward in other directions The company said we wish him the best in his transition which like also Gives me a leaves me a bad taste in my mouth about the company too Because like yeah ken is a crummy guy But also like when he was poppin you totally rode with him Promoted him stuck by him, but the second he has backlash. You're like, oh, whoa, whoa No, we no we don't associate with that No, we did not agree with the way that he was promoting the company not at all No, like we actually had no idea that was happening even though we promoted it on like our linkedin and star engine It's just like, okay, sure And now ken walks has stopped making videos on the drive and dive That are most likely a thousand percent not actually happening He lost his brand as the trustable and respectable tech bro And he lost his role as cmo in his app foresight And if only he had the foresight to see that all of this would happen I'm sorry. I had to within the span of a few months ken walks lost almost Everything that he's been working towards all because he got carried away with the story and the excitement of viral fame And now it's unknown where ken walks will go next We all want to feel loved. We all want to achieve something great We all want to save people and feel like a hero So ken walks created that life for himself in his own story He was a beloved hero who was solving a mystery saving victims and becoming a true crime sensation But ken walks was living a lie part of me sympathizes for ken walks because I know deep down we all can relate to that feeling of wanting and needing to be loved But I empathize mostly with the people who were found in the lakes And with their families the families who needed closure and whose closure was prolonged because of ken walks I hope more wannabe influencers do not try to copy ken walks by creating fake true crime scenarios Because this is a dangerous way to become famous not only because you will crash and burn But also because you will hurt so many families of the deceased in the process And so that's all for today's video on the story of ken walks Even though this was not the most joyous video. I hope it was at least enlightening and informative If you made it to the end. Thank you so much for making it to the end I always appreciate people who do since I put so much time and effort into my videos And if you did make it to the end comment armchair investigator Thank you so much to semperd for sponsoring this video Definitely check out the links below for an awesome discount And I hope you are doing well and I'll see you in the next video. Bye


Hey everyone, welcome to this week's video update today is Saturday, January 13th. Hope everybody had a good week of trading Take a quick look at the markets and then we'll jump into the trades for the week So obviously last week was a pretty decent red week S&P got it almost all back this week Monday was a huge up day Tuesday kind of choppy Wednesday another push higher Thursday. We had CPI pre-market Looked like the market was going to continue to head lower and then it bounced back Cancel crash Everything's fine Nevermind inflation is not as bad as we thought bounced up and then Friday pre-market PPI just kind of chopped around so got back most of what we Lost last week Up week for the Nasdaq as well Russell was a little bit weaker Just kind of choppy sideways and then same with the Dow if we look at the S&P from the index standpoint all-time highs 4818 we're currently at 4783 so I got to imagine those all-time highs are going to be taking taking out Pretty shortly if we look at the Nasdaq We already hit all-time highs last week Or two weeks ago right before the end of 2023 hovering just below that Rut is far from its all-time highs Which it hit back in the at the end of 2020? excuse me end of 2021 and We're so we're a far far ways off there and then Dow Jones also hit a new all-time high on Friday before selling off So looking for continued strength in the markets gold It was kind of choppy had a big a little bit of a bid Thursday and Friday silver big update on Friday to close stronger Bonds grinded a little bit higher notes decent push higher 10-year yield kind of the inverse of the ZN that was a little bit lower for the week Oil had a big push-up on Friday and then gave it all back. Natty gas continues to be strong, which If that's an indication of where I live it is cold. So Natty gas pushing higher. In fact My weather app says for the chiefs game tonight negative 34 degrees with wind chill during the game. So that'll be fun The dolphins, you know, they're they're from Miami. They're not gonna know what to expect with that kind of cold weather So that bodes well for us. I think Soybeans big push lower and then big bounce So that may be some capitulation to the For you know, kind of the end of this down move in soybeans. We'll see I'm gonna take a bullish position in soybeans Corn kind of same thing a little flush and then bounce Euro sideways pound sideways and Bitcoin on the heels of the ETF spot ETF Approvals from the SEC pretty decent sell-off classic kind of buy the rumor Sell the news type situation in Bitcoin I am a long-term holder in crypto and you'll see, you know, Ethereum After the Bitcoin approvals it shot up with the anticipation that hey Ethereum might be next Gensler came out and was pretty clear that that's not going to happen, but he also said that about Bitcoin So we'll see what happens there really from a more importantly from a trader's perspective I just hope that a couple of these Bitcoin ETFs Are very actively traded in the options market anytime we can get additional symbols that are tradable from an options perspective. I am all about it. So That's the quick look at the markets. Let's take a look at my trade. So kind of a bloodbath this week I'm not gonna lie. It was not fun Specifically Monday, you know, so here's a here's a look at Monday January 8th, so this was my Monday Not what I wanted to see in the first full trading week of January. You can see my power hour Was a little bit green About plus 500 on power hour and everything else was red red red red Which you know with with Mondays Mondays are my favorite trading day of the week Monday is the day that I position size and create exposure much bigger than any other day of the week and You know, I probably got a little bit lulled to sleep by the Monday effect You know Monday, I got a load up and it really hit me this Monday.  Here's Tuesday right here The ninth so that would be down to here So up about you know got back about eight grand of it on Tuesday and then Wednesday came back and Hit me again So Wednesday here's Wednesday the 10th So you can see had some pretty decent losses. This one here is a $9,000 loss Had some massive slippage on that one. That's that full loss on that trade is typically about 6,000 got hit for about 9k on that one. So that didn't feel good And then Thursday and Friday bounce back and profitable But still for these are all my zero DTE trades minus 28k for the week So not the way I wanted to start my first full week in January. By the way next week another short week MLK holiday on Monday market is closed So another short week of trading next week. All right, so that's zero DTE Let's see Dynamic butterflies just a time fly was closed small loser on that one Dynamic butterflies or excuse me dynamic calendars Let me get all these checked. It was a red week in calendars as well first full week, you know, I kind of got back into Full exposure full position size mode and a little bit more Looking for a good week in calendar. It started off really well, you know a lot of the calendars I put on Friday Popped off some nice profits on Monday and then When the move just kept going and going and going higher and it take ended up taking some sizable losses So red week in calendars as well about minus 5k Very light on calendars going into next week because it is a holiday shortened weekend excuse me a holiday shortened week Calendars tend to not perform nearly as well, but I still did some just kept my position size pretty light You know the MLK holiday shortened week won't be the same as like Christmas or New Year's or Thanksgiving But you still want to stay a little bit light or not trade at all Iron ducks just had one open. I believe yeah, no closing trades in the ducks options selling Couple winners here booked a on some short premium booked a winner in gold for about 1300 and Natty gas for about 400 and then lastly My portfolio Margin trades, I think I just had one winner one loser here if I recall correctly Just get all these checked make sure that we got them all Yeah, so booked a reverse or a loss on a reverse vertigo and then booked a winner on a Flying Humpty so pretty much a scratch on a portfolio margin So that's it for the week again Monday holiday clothes short week Hopefully a little bounce back in P&L for next week. Everybody. Have a good weekend. Talk to you soon


Now, in the Gerson therapy, there is a really big emphasis also that is placed on supporting liver detoxification because if you're doing anything at all to break down cancerous cells in one way or another, whether it's with chemotherapy or even with other agents, we need to ensure that that liver is able to detoxify and process those toxins before we then need to make sure that we are adequately excreting them. So this is where supporting liver detoxification is very important and this is one of the other reasons that we need to ensure that our patients who have a diagnosis of cancer are getting enough antioxidants into their body and that's one of the reasons that carrots and carrot juice as one example in particular are used simply because of the big range of antioxidants that they bring with them, including antioxidants like beta-carotene.


Hey what is going on everybody my name is Raddy and today we're going to build a professional looking website using the new Elementor Cloud platform and you might be wondering what is Elementor Cloud? Won't they know more my friend because I'm going to explain it right now. Elementor Cloud is a complete solution for creating a website. This means that you don't have to worry about the technical stuff. It includes the hosting, the WordPress installation, the Elementor Pro and on top of that they handle everything from CDN, SSL and your daily backups. Never forget your daily backups. Also it's very easy to add a custom domain name so your website looks professional. Alright I hope that you're ready and welcome to this Elementor Re-School lesson. Let's jump on the computer and get started. If you wish to follow along and get the Elementor Cloud I will paste the link in the description below. I would appreciate it if you use that link. Alternatively feel free to go to elementor.com, that features, that cloud and click on get a cloud website. This will lead you to this section of the website here which will tell you what you're getting and all you need to do is click buy now and complete the following form. Obviously you'll need to pay for it which is $99 USD and that's pretty much it. The next step would be to start working on our website. Once you complete this form you're most likely gonna be transferred to the dashboard which looks just like this and then you can start creating your website by clicking on this blue button here. Alright let's start creating our website. Click on create cloud website here and this will ask us a couple of questions. The first one is name. I'm gonna call mine ready just to keep it simple and press next. Now this is gonna give us a domain name that we can use. This one is ruddy.elementor.cloud which is absolutely fine but as you can see in here you can always purchase and add a custom domain name later once you're happy with your website. So let's press next because I'm happy with ruddy and this is gonna ask us what kind of website do you wish to create and today I'm gonna be creating a business slash corporate website. So I'm gonna click on this here and let's press next. Now inside here we have a couple of options. We can either start blank by clicking the button here rather start from scratch or you can use some of the really useful wireframes in here. They're completely empty but you have a lot of sections that you can use. So you can always click what's inside just to view it just so you know how it looks like. And as you can see you can just replace everything with the content that you like. But what I want to do is I want to look for something a little bit more complete that it would be easier to get started with. What I'm gonna do now is click here on the drop down menu and select all types and this will give us a few more options and under all categories I'm gonna choose health and wellness. So let's choose that. And then I was thinking of using this here to start with. So you can just click on what's inside and view the website how it looks like. So this is gonna be the desktop version. You can see how it's gonna look on big phones or tablets and then this is on mobile phones. So it looks pretty cool. I really like the design and I'm going to start with this kit. So all you need to do is go back here and just select start with this kit and we should be good to go. All right. It took a couple of minutes but it looks like we're ready to go. So let's click let's go. Awesome. You one click away. Got it. All right. Now that we are on the dashboard and we have our website set up you can see that actually have two of them. This is a local installation and this is the cloud one that we just created. So I could actually filter it here hosted by Elementor and as you can see this still stays which is great. So let's hover over this and click on manage this website. Here at the top we have the name of the website and the URL where you can visit your website. But if you want to have a custom domain name you can do that. If you scroll down a little bit you will see manage domain names. So what you can do is you can go and purchase a custom domain name that is a little bit more professional and then you can connect it to Elementor cloud using the A record here and the C name. I'm actually going to show you how to do that at the end of the video. I think I have a few domain names that I'm not using so I can connect it and see whether it works. Scrolling down a little bit more we have site lock. Basically when you create your website your website is locked to the public and search engines so nobody can view and the reason for this is because you might want to work on your website first of all and once you finish it you might want to unlock it to the world so everybody can see it. And to unlock it all you need to do is go here and turn this off and basically it's going to be available worldwide and this is a pretty cool feature here the pin code. Essentially you can give this URL to somebody let's say you have a client or a friend that you want to show your website to and let me open it in another browser. So I'm going to open it in edge here let me paste ready.elementor.cloud and as you can see we have sorry this website is hidden right now but if I was to give my friend or a client this pin code here that can enter the website and view it as it is. So that's a pretty cool feature and let's have a look at what else we have is scroll down a little bit more we have backups. So backups are generated every 24 hours and the first backup here the automatic backup which is automatically created when you create your website is actually bare bones everything. So a brand new WordPress installed with Elementor installed but no teams or anything like that is basically a brand new and you can restore it if you have a mess up you can restore it to this point and then you can install a team if you wish or you can build a custom one of course. One great thing about this is that you can create backups as one you need to and also you can export them and delete them. That's pretty cool and scrolling down a little bit more we have debug in troubleshoot which we're not gonna touch on today but basically you can reset your WP login attempts and you can turn on the WordPress and script debug if you ever need to. That's a pretty cool feature to have and now let's go back and jump into the website. First of all let's have a look at how the website looks like. Now I'm gonna open a new tab as you can see we have a header here this is a page to be the logo we can replace we have really nice hero image we have like three columns here and so on it's looking really professional and you can change all the content on here pretty easy and I don't want to just install this team and leave it as it is I want to show you how you can modify a little bit change the branding change the fonts colors and so on. So what I'm gonna do now is start with some of the website settings like main website settings and then we will look at the branding fonts and how to edit sections add sections and so on. The first thing I want to do now is go to edit with Elementor and click site settings as you can see here on the left side we have design system theme style and settings basically the first thing that I want to do is look at the site identity if I click on this from here you can name your website so I'm just gonna pull it ready with a capital R and here you can add your website description which is quite important you can add your website logo site five icon and so on if you don't know what site five icon is it's basically this icon here if you see the Elementor one it has a really nice circular one basically this is the site five icon and also if you were to save this website on your mobile for example the site five icon will appear as the icon on your phone which is pretty so definitely suggest you to make one and add it I've already have a logo that I can use I created earlier which I can upload for you if you wish to use it but what I'm gonna do is choose image and I'm just going to drag the logo from here as you can see this is an SVG which is what I would suggest you use because basically with SVG even if you open your website on retina screens it's gonna look very very sharp of course you can use a JPEG or a PNG whatever you have and also the other thing is with SVGs they're super small as you can see this is seven kilobytes and I can probably make it even smaller I don't know if I minified it but seven kilobytes is pretty good so insert media and this should update the logo on the header here which I'm gonna talk about in a minute and it should upload sorry update the logo here at the bottom in the filter as well so let's save this first of all I'm gonna update it and I think that we're gonna have to refresh this as you can see the logo is looking nice here and if I scroll down you will see that the logo appears in here and I'm gonna show you why in a minute by the way usually you don't have to refresh when you edit content here I will show you in a second how easy it is is basically you can click on anything and just change the content so that's all pretty cool the other thing that I wanted to talk about is the design system so the design system is here at the top design system and if we click on global colors these are kind of like your branding colors so as you can see this is the accent color the yellow here and we have the secondary color which is the purple here let's say that we want to change the secondary color here from purple to something else maybe we can make a slightly dark purple as you can see just like so and or even black if you wish I think that actually looks pretty cool so let's leave it not I don't want it to be sweet for black but just kind of like that I quite like this so if you wish to change your branding you can do it from here and this is all as you can see it's kind of like global the only change once and then it kind of changes everywhere which is ideal that's awesome and by the way you can do that for the text you can do that for the accent color and so on and also you can add custom colors if you wish to so let me update this just so we have it saved and let's go back and have a look at the global fonts all right so here you have global fonts and basically you have two sections here these are your system fonts kind of like the default fonts for your website and these are your custom font now that means basically if you wish to make a section with a different font for example this is your hero section here and if you wish to change to make a unique font for the hero section you can create a custom font and I'm going to show you later when I click on this that this is actually probably using hero main title so if I was to change this let's say from 110 to 100 as you can see it changes straight away and this is how you change it of course you can change the font family here you can change the weight you can transform it style it and so on you basically have pretty much everything that you can think of which is great and the same goes for the other ones these are the medium titles these are the small titles overland hero titles and so on all right and that's pretty much everything that I'm gonna cover from this section as you can see you have a lot more options here such as changing the layout the lightbox page transitions you can add custom css and there are also some additional settings feel free to explore them and obviously customize them the way you want but now I want to start from the top and have a look at some of the sections such as the header and the photo let's go back and let's close this and what I want to do is I want to hover over in here and click edit header the other way of doing this is to go to the website edit with elementor and click on header this will be exactly the same thing so I'm just gonna close it and focus on it here so okay as you can see when I hover over the elements I can actually click on them as you can see and start typing so it's literally that simple to update the content and if you wish to change positioning on something you can literally just drag around obviously this is right align and this is left align so it looks a little bit odd but if I put it back as you can see you can mess around with that you can remove sections as well if I was to click on this I can literally move it but I don't want to do that and a very helpful tool here is the navigator here if you look at the bottom left corner then you will see this navigator and this basically shows you all the containers inside the element that you've selected so I am on the header at the moment so this is the whole header and we have a column and inside the column we have an inner section with two columns and then we have another inner section with two columns this is actually quite useful to learn how things are built so you can explore your website look how things are built and then you can start building your own custom sections if you wish to so the reason that the logo updated earlier is because if I click on the logo super quickly you see that we have a site logo element so this is actually coming from the WordPress and not just an image you can drag an image element and upload an image but this is a little bit better because it updates everywhere as when you update your website identity the other thing that I wanted to show you in here is the menu so if I was to click on the menu here as you can see we have enough menu element and this comes out under the content here on the left side comes out with layout and under layout we have menu so this is actually using a menu called menu one and if you wish to change your menu items your pages basically you have to go to the menu screen so if I'm gonna if I click this this is all going to open on a new tab and this is basically in WordPress under appearance menus and then here you can create different menus for example this is menu one you can create one for your photo maybe and so on these pages were actually automatically generated when we chose all theme but of course if you went blank you probably won't have them you probably have just one page but you can create more pages from here which we'll have a look at soon for example if I wanted to remove this hash eight no title invalid page I can literally click on here and remove it if you want to rearrange something you can just drag like that and that's it if you want to have drop down menus you literally just drag let's take the content I wanted to be drop down menu under pricing I can just literally drag it drag it like that and that would be a drop down menu as soon as you save it so I'm gonna save this and let's open the website in another tab all right and as you can see the menu that the menu item that we removed is no longer here we have the drop down menus which are pretty cool and so on so that's how easy it is to so that's how easy is to edit your navigation bar we go back one more thing that I wanted to show you is the tablet mode and the phone mode so what happens is if I click here on responsive mode you will see that at the top here we have this responsive bar where if we click on the tablet it's gonna shrink the website down and show us how it looks like and if we click on mobile it's gonna show us how it looks on mobile and of course you can modify things as you wish to so for example on mobile you might wish to hide this section here so you'd probably where is this section here you'd probably click on it and as we are here on minimum height you can do all sorts of stuff for example if we go in the advanced and if we go responsive here you can literally do hide on mobile and this will be gone this will be hidden and you can do the same for tablet and then you can just go desktop and it will be there so that's why it's highlighted as gray just so you know it's there but it's hidden which is pretty cool so I'm gonna put it back and update all right let's go back to desktop now let's have a look at how we can modify the footer the footer is exactly the same actually so if we go under edit with elementor and if we click footer and now we can focus on footer on the footer as you can see this is the whole footer here I do have the navigator open just because it makes things a little bit easier but essentially we have the again the side logo here which updates automatically as soon as we change the side logo we have some text in here which means that we can add whatever wish and change it on the fly here and we have some text with icons and just to show you how easy it is to change the text here you can literally just click change the text and if you wish to change the icon to something else you can literally click on here on the items and then you can either choose an icon from their library which is quite nice you can choose font awesome which is quite famous font awesome solid and font awesome brands so this is the library but you can also upload your own svg if you wish to an icon if you wish to and you can link everything however you like so that's pretty cool of course you can mess the order around like so and it does it on the fly all right and the other thing I wanted to have a look at is this form here so if you were to click on this form and edit it basically this is kind of getting in a way but what you can do with the navigator is put it here to the side and that will just stick there which is kind of helpful if you have a bigger screen that can be quite nice and then if we click on the form here edit it you will see that we have different fields so of course this is only like email signups so name and phone is absolutely fine you can maybe add an email address from adding a new field here whoops and then you can modify however you like but what I wanted to show you here is some of the actions so for example you can select different actions here so you can collect submissions on the back end of your website or you can connect it with MailChimp or something else that you wish to use like ConvertKit MailerLite Slack and so on and if you want to connect MailChimp to your website what you have to do is go back to your website click on the dashboard and then go under Elementor Settings and then Integrations inside here you can integrate your website with Google Maps Recapture Free Facebook here is the MailChimp all you need to do is create a valid API key which they show you how to do and that's it it's as simple as this so it's pretty simple to connect your forms and make them work let's have a look at what else do we have so that's how easy it is to change the header and the footer but there is one more thing that I wanted to show you so let me close this I don't think they've made any changes in here so I'm not gonna update it but what I want to do is go here and go to the team builder so the team builder is actually a pretty cool section as you can see we have different side parts that you can build and reuse so for example let's say the header if we click on the header this is the current header that we're using but for example what if you want to create a different page for some reason maybe it's a sales page a funnel page and you don't want the header well you can actually create different headers from here or you can remove it on a specific page that's not a problem at all but they also have a lot of choice so if you click on add new this will open the Elementor library and as you can see inside here we have so many different options so for example let's say I mean this blue one looks pretty cool so you can literally click to view it and this is how it looks like it's quite a simple one and if you wish to use them you can just press insert and that will install it for you and you just have to activate it on all pages so let's see one more super quickly maybe a more complicated one like this one here so this one has a nice bar at the top that shows you the opening times email contact and social social media that could work quite well as well so if you want to use it insert and that's it so the same goes so the same goes for the footer here and if I click on the footer as you can see they have so many options I mean some of them are great like let's have a look at this one here so that looks great obviously I would have to change the image to something else that fits this website but the options that they have are pretty good so let's see on pricing so as you can see they have a lot of pricing plans here pretty cool what else do they have single page services and so on for these sections that you can insert use and modify pretty much anywhere on your website which is amazing so let me close this and let's have a look at how we can edit some of the sections on our website I'm gonna go back to the website now and as we are on the homepage here let's have a look at how we can edit some of the data inside here so what I'm gonna do is I'm gonna click edit with Elementor this time and leave it all right now this opens the Elementor editor here on the left side so here on the left side we have the Elementor element basically all you have to do is if you wish to have a video or a button or a heading or a text all you have to do is just drag it on the page where you want to position it so for example if you wanted to have a little bit more text underneath the heading all you need to do is drag this here and I'm done I can literally just type in whatever I want hello let me just paste some text and then if I wish to center this I can just go to style and then alignment obviously this take a little bit of time to get used to the columns and rows but this navigator here helps a lot or if you ever want to understand how things are working then you can have a look at this we have the hero we have a column inside the hero then we have a heading and we have another heading text that we just added and a button so that's how it's worked and obviously you can edit everything let's say we want to edit this text here I can just click on it and just say make this year your year like so and that's it it's as simple as that if you wish to change the button all you need to do is click on the button and here is the link you could do it from here you can click on the link options you can make it open in a new window you can make it open a pop up from here if you wish to so just have a look at the options as you can see actions pop up lightbox contact URL and so on so you're gonna have to explore a little bit and mess around as you can see you can actually add an icon if you wish at the moment we have this icon set up here but if you want to change it to anything else you just click on an icon and insert it and this will add it to you it's literally that simple and if you were to have a look at the website on mobile let's have a look at tablet cool and if you look at mobile this is already looking pretty cool as well and that's how you modify things on Elementor all right make sure that you save any of the changes so I'm gonna click update super quickly and that's gonna save the page for us and the other thing that I wanted to have a look at is how to change the background image try to select the whole section here or you can just click on the hero here and then if you go under styles usually this this is where the background images are stored so what I want to do is let me show you how we can replace it so if you want to replace it just choose image and then here is the original image so what I would suggest you do is use this size of the image here if you're gonna if you want to replace it just because this they've already kind of figured out what is a good size for that hero image and as you can see this image is tiny it's 68 kilobytes so make sure that you optimize your images as much as you can all right if you go to unsprach.com and let's search for gym and maybe let's try to use this one here so I'm gonna click on it download free I'm gonna download this image and open it in Photoshop all right let's create a new file and this is gonna be width of one nine two zero and nine seventy and then I can add the image that I just downloaded here so this is gonna be here like so let's just extend a little bit and the reason I'm doing this is basically I want to make sure that this image is as optimized as it can be so what I'm going to do is file export export as and then inside here you can mess let's say jpeg and inside here you can mess with the quality and I mean that's 169 kilobytes I bet this can be further optimized but this is pretty good for the example so I'm gonna export this pull it here and now let's add this image inside here drop it give it an old text if you wish I'm just gonna put hero and insert media so as you can see now the image is updated I can literally click update remove this and let's go to the website just to see how it looks like and that's it it was that easy to update so this is actually looking a little bit odd so I'm gonna remove it let's go back click on it and then just press on the edit button and delete that's it that will remove it and I can update the website as it is so if you scroll down a little bit the same goes for the other as you can see here we have an anchor icon and this is basically where if you press this down button it's probably linked to this here and it's just gonna have a smooth scroll let me try so if I click on this button here boom it goes down here and this is what this anchor does and you can actually create anchors from the Elementor menu here if you go here you can just search for anchor and just drag one if you ever want to do that so I'm not gonna do it but that's how it's done and inside here just to have a look super quickly we have three columns as you can see let me open the navigator so we have an icon section with a column that is kind of like centered on a page we have the anchor then we have an inner section and then we have three columns and each column has an element element called icon box which you can actually modify so you can modify the icon title description link and so on of course you can just drag them around and position them the way you want so I'm not gonna do much more here as you can see these are fairly simple to do now so or if I wanted to change the title I just click on here and change it one two three and it's drop done of course if you wish to make this a little bit longer you can do it's no problem here we go and then if you wish to change any of these images simply click on them and upload the one that you want all right as you can see I don't want to keep on going with this because as you can see it's super simple to modify stuff but what if you want to create a new section okay let's say that you want to create your own custom section instead of using the awesome templates from here so of course you can click on the template and view them and insert them but what if you wanted to make something of your own what you can do is you can click on this red button here obviously we are at the bottom of the page just above the footer you can click here or if you wish to add the section above another section literally you can just click this plus sign here and he's gonna add the section also don't worry if you have the section here at the bottom you can always move up and down and position it where you like so I'm gonna add a new custom section click and this is gonna ask you how many columns do you want so you have one you have two three four and you have big one on the right and small one on the left and you have the opposite and so on so what I'm gonna do I'm gonna use this one here the first one so one column and as you can see we just have one column which is in the middle of the page one thing that I want to do straight away is fix the pattern between this section and this section because they're too close so what I can do is click here click on the section actually and then go advanced and as you can see we have margin and we have pattern so if you want to use pattern I can unlink this so they don't all follow the same number so I can do maybe 80 pixels and let's do bottom of 80 pixels as well and as you can see this makes a little space for us let's go to the element elements here let's say that we want to add a countdown timer so I'm gonna look for countdown timer and I'm gonna drag this countdown in here of course we'll probably need to modify a little bit it looks like it's broken but what it is is I think that it just has a white background so what I'm gonna do select on it go to style and for the background color we can just change this to the potentially either the secondary color to make it black or we can just make it fully transparent like so and I think that works quite well I mean these things can be a little bit smaller as well I mean they can definitely have a little bit of space between them but maybe like so I think that looks cool of course you can modify the date here you can modify pretty much everything here if you go to styles as you can see if you click on content here we have the digits color and topography so these are the numbers here so potentially I can click on text and I mean I don't want to make them too big but something like this that's similar but as you can see you can modify them maybe like that is that going to be okay so yeah you can modify them and you can change the labels as well maybe I mean I do like the labels right now but here we go these ones look pretty cool as well so you can modify pretty much everything and if you wish to save this of data and let's have a look at our website right let's scroll down and as you can see our section is actually looking pretty slick here and it's working and one really cool thing about this countdown timer is that you can set an action after expire so if we click on this you can set a redirect or you can hide it or you can just show message so you can set a custom message here I'm gonna say please please subscribe so in 33 days 23 hours 40 minutes and 14 seconds it's just gonna say please subscribe let's update this refresh your page just to see how it looks like and that's pretty cool so as you can see this is how easy it is to add sections they have a lot of stuff that you can use and modify and build your website super quickly let me quickly walk you through some of the pages so for example let's say the contact page so this was already created when we inserted the template let me click on it so as you can see we'd love to hear from you contact us this is already done very professionally of course you can mess around with it and make it better or the way you want it to look like but what I wanted to show you is that those pages are under if you go back to dashboard here I'm gonna open a new tab close this and those pages are under here so you can literally go under page you can click on edit contact and if you wish to change the name of the page it's literally here at the top so you can change the name but also when you change the name of pages make sure that you change the permalink URL slack so this is what it will appear on the URL so that's why we go uh ready dot element dot cloud slash cloud slash contact so this is what the slug is of course you can set up other attributes in here and so on let me show you that you can modify any of the pages so for example you can just click on edit with Elementor and you'll be exactly the same as the home page so we can click here and start modifying it like so no problem and if you scroll down to the contact form I kind of showed you how to do this but if you click on the form you can literally set what you want the form to do so you can change the button here the styles you can collect the submissions so collecting submission will be saved to Elementor submissions and if you click on it this will go to here basically so every time you sign up a user signs up you will have all your submissions here if you wish to you can just change it to whatever you like literally you can change all of the settings here email subject message from email from name reply to metadata send us html or plain text it's really powerful action after submission you can connect it with MailChimp or whatever you wish so yeah it's pretty powerful you can do whatever you like here and the last thing I wanted to show you is if you wish to create a brand new page that has nothing on it but you want to build it yourself the reason this is important is because there are a couple of choices all right now let's have a look at how you can create a custom page and add it to the menu here instead of using the predefined designs from Elementor so in order to do that let's go back to ready dashboard and let's click on pages and then let's click on add now I'm gonna call this one expert coaching and and here on the right side there are a couple of things that we need to do so template we need to select this as Elementor full we need to publish this and publish again and then we need to click edit with Elementor and this will create the page this will set up the page and you can start using Elementor as you can see obviously we have our header and the putter which is set to look exactly the same on every single page for consistency reasons but you can't turn them off if you wish to so what I'm gonna do here is I'm just gonna show you how to create a very basic section as you can see our header is kind of getting in the way and this is because our header is set as fixed and when we scroll down it stays on the page like so that's not a big issue we need to do is create a new section here I'm just gonna use this one column from here and because the section starts from the top then we need to push it down a little bit and I can do this with padding so I'm gonna go to advanced and then under padding let's unlink these values and let's just say 300 or something like that and as you can see this moved the section down and also maybe we can do it bottom 300 as well and let's add an element just so the page is not empty so I'm gonna put a heading here I'm just gonna say expert coaching and center align this let's save this let's go back to the website and I want to add this page here on the main menu so to do this I'm gonna go ready and this is a shortcut you just click menus all right and under menus you can click expert coaching which is the most recent page that we've added add to menu and then I'm just gonna drag it above contact here and save cool let's remove this and go back to the website and as you can see we have expert coaching here and if I click here we have a fully working page of course with just a title on it but that doesn't matter it's looking cool so that's how you build pages obviously I would strongly suggest you that you spend a little bit of time getting familiar with Elementor once you get used to it you can actually build pages really quick and you can do pretty much anything that you wish it is pretty convenient so I'll definitely suggest you to check it out and the last thing that I wanted to show you is how we can unlock this website and add a custom domain name to it to unlock the website so everybody can view it you can just click here site lock mode is on and then change this setting close this and I'm gonna close this so scroll down here and just turn this side lock off and now literally our website will be published and people can view it under this URL here but what if we wanted to add a custom domain name let me quickly log into my 123 range account and I'm gonna try to connect one of the domain names that I'm not using currently okay let's have a look at how we can set up the domain name now first of all I have a domain name under 123 range that I'm not currently using I registered it for social media purposes but I never end up using it so I'm gonna use this for this demonstration under 123 range and by the way all the other companies are exactly the same the process it is exactly the same only the user interface will be different depending on which company you're using for your domain name this is the domain name that I'm going to use right at the brand.com so let's click manage and one thing that you need to make sure this is very important is that your name servers if I'm gonna click on this just to show you your name servers are controlled by this company here so at the moment I have done any server set to 123 range which means that 123 range is has control of this domain name and if I go back then we need to click on manage DNS as you can see a record mx record c name record txt and so on so I'm gonna click on this super quickly and if we click on advanced DNS this is where we need to add the record so I'm gonna go back to Elementor let's close this super quickly and let's add a custom domain name so the a record here I'm gonna copy this and I'm gonna do first of all I'm gonna do add a and put the IP in here add and then I'm gonna do and then I'm gonna do www type a and put the IP address in here add and the last thing that I need to do is the CNAME so the CNAME let's copy this and let's put www and then the CNAME is gonna be ready.elementor.cloud adding here and hopefully if we go back to Elementor got it and let's put the domain name so this is ready the brand.com set ready the brand as primary domain set right yep that's all cool over the next 48 hours we'll check that your domain is available and the DNS records are updated then your site will get an SSL certificate when your domain name is ready we will notify you by email okay I'm gonna click done and hopefully in 48 hours this is gonna be working I mean I can test it right now but I'm not gonna work all right I don't think that it's gonna work straight away right now but what I'm gonna do is pause the video and come back to it later on and show you that it's working okay just now two minutes or three later I received the email that my domain name was successfully added as you can see so let's go to the website and have a look so this is the Elementor domain name ready.elementor.cloud and now let's go to the other one that we just added so ready the brand.com press enter and boom the website is working under my custom domain name and by the looks of it we have a fully working SSL certificate which is valid till 2023 awesome and that's it the website is working let's click expert coaching or contact and so on I'm not sure if I'm gonna leave my domain name under this because it's a little bit random but obviously as you can see it's working maybe I can leave this one here working instead and that's pretty much everything anyway that everything from this tutorial I couldn't make it as detailed as I wanted to just because there is a lot to cover but Elementor is quite a popular platform out there so if you ever need to find something I'm sure that you'll find it on the internet and that's pretty much everything for me thank you very much for watching if you consider using Elementor.cloud please use my link below thank you very much for watching subscribe like the video and I will see you in the next one