How's life good Life Little app called a source It wasn't no big win definitely you know some we planned all week to go down there and just handle business get on the right track Get us back to you know 500 Just go out there and just play together and just come back with W Oh, you know I go back I look at it sometimes I really you know I look at the the good plays that I made and But most times I you know always look at the plays that that I could have made or plays that I didn't make that I should have made so You know, I try to grade myself hard and Look at things that I could do better Finding the volume of times where you can say that I didn't do that right or I needed to do that better Is that number being smaller than maybe it was last year? Maybe it was earlier in the year I'm not I don't know. I'm not really looking at that in particular. It's just like I said, I just go out in there Just put pressure on myself grade myself See what I could did right what I didn't do right and just going like damn not really looking into You know did I do better last week compared to this we're not really comparing What do you think is working for you what do you think has kind of led to those types of numbers? preparation just Trusting the scheme and defense that we got going into the game just the game playing itself And just holding myself accountable and doing my job You know just going and watch film just looking at concepts Tips from the coaches of course throughout the week, but just looking at concepts any type of thing I could pick up on Whether it be no stance Sometimes, you know route variations anything like that just little tips like that. It's you know helps my game a little bit Yeah, whether from high school or college or college to here even last year to this year like yeah, just I'll say more So just being around guys in the not locker room, but my position just coaches like picking up tips and Again better watch a film just understanding the little details that come with just playing faster and being able to be ahead a little bit Was there a guy who? Has like given you a lot of advice on how to watch opposing receivers or was there a coach was there? You know somebody comes in who kind of said hey, you know This is how I do it and I can click for you to do it like that Yeah, you know I can I can name a lot of people that you know help me out with that But somebody in particular I didn't really start watching film of course into college So I get that to my DB coach Mike Reed, you know just going in just Sometimes I remember he used to give us like a sheet of paper Just for us to go down a list of things that we need to look at when we watch a film first You know receivers or just you know anything like that so He really liked Told me you know what what the watch out for going into the week Would that shoot paper be full or would be empty and you'd have to fill it in type of thing where he's like I kind of want you to I want to see where your head is at. No, it's just it's just awesome, you know Self-preference like you can take it in and nine times out of 10 I never really took the sheet, but I always because the sheet had so much stuff So I never really like took the sheet. I did my freshman year I took it but other than that never really asked for it because I already Knew from the sheet what I need to look at okay, so I Do you kind of transition like what might be put on that sheet once you got to the league? Like did you use that as like a template for how you broke down receivers or how you studied them? Yeah, so, you know just from the sheet itself you would pick up things that Like I said, it would be a whole bunch of things on the sheets Certain things I didn't I really felt like I didn't really need I just picked up what I needed off the sheet and just you know play with it and Just help me going throughout the week for games Is there a balance between having a lot of studying that's like in your head and maybe Where you might be thinking too much because you have all this information Is there like a balance for you that you found works, right?  I feel like You know you play slow So, you know, I just like to anticipate and just trust my ability and just go make plays You obviously don't shadow, but you feel like you learn about the guys you're playing kind of like as you're playing them Right Yeah, definitely throughout the game just coming coming in The first series of the game just anticipating like I said just anticipate what I'm gonna get and then throughout the game You know start to get more comfortable and feel feel out of receiver certain formations or anything like that And you know just start playing ball start playing good ball But do you have a specific strategy for like when you're watching your guy like you watch Say the number one receiver on Tuesday the number two receiver on Wednesday like you break it down like that Like how do you break down when you're watching what you're watching? Usually I just like I said just I Find the top receivers on the team or whatever and then I just Try to find tips on them and then try to see Rock variations anything like that that I can pick up on not too many rock variations But once that I know that show the most common, you know, then the ones I try to master before the game How much do you have books on Individual guys at this point because you're still young enough in your career like you know vet guys like Jenkins like sleigh Like, you know, those guys will have everything about Devonte Adams or guys in their division How much do you have on guys at this point or is that still an evolving process for you because I find it's definitely still evolving process, you know Every receiver is different you get different things out of each receive each matchup. So I Don't have a booklet or anything like that, but I Trust my preparation. So that's that's there, you know, that's what they do and I do this Yeah, I saved my notes, especially like during the season never especially like for the vision games and Playoffs, you know, just being able to double back or whatever It's always a good name Positioning was always so good, right Confident physical, right Just playing corners. So if you got to have self confidence out the gate, you know Just going and lining up against anybody you can't be immensely defeated out the gate. So just lining up against Cal read And, you know, rest all, you know, whole receiving cord loop throughout practice I just try to make sure I'm in right position make plays on the ball and just giving them a Good look as as they give me a good look leading up to game weeks and stuff like that Where do you keep your notes? Like I know that sounds like a very mind you should type question But like is it like an app on your phone? Is it in like a file like you have a zip drive for a laptop? Like you have no you actually have notebooks like sheets of paper like what Mike would tell you to do or Yeah, I mean I keep my notes Paper nope not not no, but but the iPad just wherever It's organized. It's it's organized everything I do is organized. So You know, sometimes I feel like writing in the tablet. Sometimes I want to write on some paper just pens Do you always have like do you always have that out with you when you're watching film like I know it's Coverage is kind of different sometimes in terms of just looking at when you're targeted, but there there are times Especially where it just in man, it doesn't seem like they're targeted very much Right, how do you kind of stay engaged when you go through you play 72 snaps or something like that? Number Yeah, you definitely got to stay locked in I like I said before just going into each play I'm thinking past every play like You know, not I'm not thinking run. I'm I'm out there to Guard the receiver. So I'm thinking past before run my job is past first. So Just being able to go out there Eat snap and just not get complacent like not you know, I mean not get complacent and just take care of my side and my business Is what I'm here to do Yeah, I take pride in being involved in the run just Feel like that's just part of playing defense, you know, just being able to Play corner but also be able to come up and tackle just something I pride myself on Have you talked to go like you're not getting part of it? Have you talked to other corners you've experienced that? To kind of kind of see how they handle it at all like again, just you being a young guy like trying to get advice and No, I haven't I haven't reached out to anybody To to kind of keep you from that uh I don't know at close. I just I just you know, just play it every day. Um Not getting targeted is good. So I know I'm doing something good something right You know, it's like that's like a catch 22 thing right like because you want you want to work Right All right, you know I mean being targeted and making plays and not being targeted not having opportunities to make plays Is a win for a court for a db. So That's just how I look at it and Everything would be good How do you think that the Fabian has been doing this year? You know, it's his first opportunity to be kind of an every down corner Yeah, Fabian been good. Definitely big brother to me. So, um Always been, you know, since day one just been uh, you've been able to talk with him on the sideline Whatever just pick his head. He always got tips and reminders uh for me and for everybody in the secondary to watch out for And uh, he just definitely Veteran for me You know, like I said a big brother that just be on top of his game This might feel like a weird question, but I mean do you start thinking about promo Possibilities with the way you're playing and and how much attention you're not getting Yeah, I don't especially now. I'm not thinking about none of that. I'm just All that I take care of is still um just go out there and just Do what I got to do and like it'll it'll all take care of itself But some guys set that as goals at the beginning of you know at the beginning of season It's definitely it's definitely a goal. Like everybody has big goals and but right now it's I'm just You know doing my part to even attain that goal like I gotta do me But all right, I'm on you know, I feel like I'm doing what I'm supposed to do And uh, just focusing on me. So like it'll all take care of itself I'm real good at tuning things out I'm real good at tuning things out just Whether it be football or just anything outside of football like Nothing really like blows my you know just Gets in the way You know, I try to keep everything that everything good. I try to keep level headed and just Keep attacking each day like Not not getting into the to the to the media and what everybody has to say because It all trickles down when things go wrong like yeah, I don't it don't faze me at all Your instagram stories You see you always see the first quotes right When did you start doing that like is what's the what's the purpose for you behind doing that? uh, just And the person who sent me those quotes was actually my uh undone by all american Coach coach cox. He always send like good morning texts some like motivational texts Well, and it don't even be about football or anything like just beats for straight like motivation and uh You know, I just been posting it since I feel like you know college like freshman year And it's just always like he'd been consistent every morning just sending me those and we don't even really talk He just sent me those every morning So, you know, I pay respects to that and I just feel like everybody should be able to hear it So, I mean when when you post do people respond To you Yeah, it's created a whole bunch of like mostly people either they responded a screenshot and posted on their story or whatever So I know it's getting around and touching other people. So I just keep it going whenever Uh, I I get those messages and I find time I post them Actually, I mean, do you take those to heart or is that or is that kind of one of those wrote processes where you're like, you know If I don't post this it if you were right, there's my quote, but no, I take it. I take it to heart because The quotes sometimes they They hit they hit me different Like they hit me a certain way and they hit somebody else a different way Like we not live in the same life. So I'll put it in my perspective and they could put it in theirs Even if the quote don't even attain to me like sometimes I'd be like You know, this one might not be the one for me, but it might be the one for somebody else And it's a one that for you has still stuck out like whether it's like a year ago two years ago four Like that you really like man, like, yeah, that one really hit me I can't I can't do it off the top of the head It's it's a lot though. Like even the one today. I can't even tell you off the top, but I posted that one today. It's they all good


This allowed Ukraine to go into multiple missile strikes against Kiev's critical infrastructure. Since daily assault on civilians began in October, the Pentagon had revised its threat assessment of the war in Ukraine. Crucially, this includes new judgments about whether arm shipments to Kiev might lead to a military confrontation between Russia and NATO. This represents the significant development in the nine months with Washington, L.I. to the same escalatory calculations, but the fear of escalation has changed since the beginning. It's different now. The U.S. is no longer insisting that the Ukrainian armed forces not strike Russian territories. Washington is less wary of Moscow's escalation. We are not saying to Kiev, don't shoot the Russians. We can't tell them what to do. How to use the weapons is up to them. But when they use the weapons we provide, we only insist that the Ukrainian army abide by the international law before and wait for the Geneva Convention. It is said that this is the only limitation. As the official added, this means that Russian families should not be targeted and there should be no attempts to eliminate specific individuals. As far as we know, Ukraine...


Also, former Vice President Atiku Obubaka on Friday lamented what he called the persistent and frightening economic destruction of the Nigerian working class. Ahead of the workers' day celebration today, Atiku condemned the inflation in Nigeria and the declining living standards. In his statements, the former Vice President said, Nigerian workers have never had it so bad. He suggested that in the face of extreme poverty and declining incomes, political office holders should urgently review the cost of governance.


Welcome folks, we have the Dow Industrial trading down 96, Nasdaq is up 3, S&P is off 3.5, gold, gold contract up $10.30 traded at $18.11 an ounce, we had Silver up 51 cents, $23.76 an ounce, late-sweet crude, flat, $71.52 a barrel, notes and bonds, a 10-year note, down 116, trading $114.03, the 30-year full point, and free ticks at $129.29, a King dollar. King dollar, basically flat, up 50 ticks actually, $104.27, the Euro is trading out here at a price point of $105, the yen is at $136 and the British pound is at $122 to $1 US. Bottom line folks, this thing is setting up for next week and the meeting with the Fed. That's how this is set up. Here's that we get a small ABC down inside a lodge or ABC down. So we'll see how this basically shakes out, you know, come next week because what we have out here, it's going to be on the 14th. The 14th, the Fed's coming out, you can see the bottom, this market just can't go anywhere. That's the real bottom line. So we came down with volume on Tuesday and you're coming up with light volume. Guys trying to take out this $397.36, you know, it got to $397, so I got over it, $397.62 and bottom line, you got $395.10. We'll see how this shakes out coming into the close. If we look at the active contract and the E-minis right now, they're down three. Now this is a comeback from this morning, there's no doubt. This thing went fast and furious down 60 points. That being said, you know, bottom line, your probability is much higher that you're going to go lower versus higher coming into the close out here today. Gold, we take a look at the gold contract, gold contract out here, Trayton, we got better volume today. You got 140,000 contracts, which is good. That being said, let's see, we're still going into that 200,000 day, which is pretty intense, about 180. You're going into 180, yeah, there it is, you're going into 180 and 226. And today you've done 141. So you can see you're losing altitude, you're losing volume when you get altitude here. That's the real bottom line. My take is that it's going to be this dollar.  It's pushing into its lows, right? We'll see where it shakes out. That's the bottom line there. The swing point that it's been playing with out here is 104.636. We got the 104.483 today, rejected it. Stay right there folks, come right back.


Here's how Michael Jordan ruined Kwame Brown's career. So when Jordan became president of basketball operations, and part owner of the Washington Wizards in the year 2000, it wasn't because he had a reputation of being a successful manager. It was because he was Michael Jordan, the greatest player to ever live, and teams just wanted to have him because, well, he was MJ. On the court he was ruthless, an offensive assassin who didn't shy away from taking any shots. The same can be said when he's off the court as well, because of his super high competitive nature. Jordan isn't afraid of voicing his opinions, or getting in people's faces, and let's just say Kwame Brown caught probably the worst out of all people. I think that Jordan probably ruined Kwame Brown's career and shaped him up to be the biggest NBA draft boss of all time, at least one of them, because the other guy will talk about him later. He stands as one example of a young, talented phenom who never lived up to their hype. However, this situation as a Washington wizard certainly wasn't helped by the general manager who drafted him, aka Michael Jordan. Now before I get started with the video, I just want to say that first off, I know I haven't posted in about a week, my bad, school is just hectic at the moment. I also want to say that I met a few of you guys over the past week.  And I just want to say that if you guys enjoy these types of videos, it would be awesome if you guys could hit that subscribe button, and yeah if you guys could leave a like, that would be awesome as well, but let's just get into the video. Now I will say this, and people never talk about this when they're discussing the Kwame Brown and Michael Jordan relationship, because it's honestly hard to really understand, and honestly it started out really well. In fact, it started out as a big brother little brother relationship, or more of a father-son relationship. Sounds weird, but I will get into that. When no one wanted Brown, Mike did. He picked Kwame Brown with the first overall pick in the 2002 NBA draft, but we all know that. What you probably don't know is this story. Now we all know that Kwame Brown already had confidence issues, I mean he was really not confident at all, despite being one of the highly-scattered players entering in the 2002 draft, Kwame said this after being drafted number one overall. The guy probably took the biggest risk of his life, picking a high school player number one overall, this is what Kwame Brown said, I'm conscious that if I screw up I'm messing with Michael's reputation, I know he's going to work me to death. Now come on now, let's be honest, he was absolutely shitting himself immediately, immediately after Jordan drafted him, but Jordan actually invited Kwame to his house so they could work out together, he took him under his wing, until Mike realised that they were completely different, and their personalities just wouldn't cooperate. So quickly after drafting Kwame Brown, obviously the Wizards had to train, obviously like every team, training involved every player that was part of the Wizards organization, and during training apparently Jordan obviously being a player at the time since he was obviously manager and player, he made it incredibly tough for other players, but especially for rookie Kwame Brown. According to Kwame and I quote, he ritually reduced Brown to tears in front of the team and more reprehensively constantly referred to Brown as a flaming faggot, now that is just crazy and of course it's straight up savage, I know that Jordan is a tough guy and all, but man that is probably going too far in my opinion, not to mention I believe that this is true because no one has ever denied this statement, Kwame hadn't, Jordan hasn't and none of the players have so if nobody's denied it it's an obvious statement and I believe it's true, that's what Jordan said to Kwame Brown, so obviously the clash of personalities was just messed up to the max to put it in really simple terms, I mean this is what Kwame Brown said the night before being drafted, to his coach, his high school coach, he said coach I don't want to do this, if I'm the number one player taken I know the expectations, I'm so far away from being the number one pick I'm not ready for this, I don't know about you but this man Kwame Brown has lacked confidence from day one, even before day one, day negative 25 Kwame Brown lacked confidence from before entering the NBA, Kwame Brown just had no confidence so despite something shines of what he could do on the court, he just had no confidence which is crazy because he was a decent player in high school, yeah I know that he was a year older in high school which made him dominate a little bit more plus he was a little bit taller and bigger but he still just had no confidence and it was just his personality, on the contrary Michael Jordan has been the complete opposite, he might just be one of the most confident people in the world, it's his competitive nature that would obviously drive him to be the greatest basketball player of all time but like I said Brown is the complete opposite of Mike and could not work with someone like that, Mike just couldn't work with someone like Kwame Brown, he just can't, he's too aggressive and insane to deal with, I mean let's be honest for someone who calls another man a sook, soft and well a flaming faggot that's just crazy so can you just imagine being drafted and all this happening before your first NBA game let alone you just came out of high school, not college, high school, you're a teenager, you're idle, the man you look up to and the man you could count on as a father figure since your father had left you and murdered his girlfriend so your dad locked up in jail for life, finally you get drafted after all these years of your mother suffering looking after your siblings and you get drafted to take care of them, you want to join the NBA to care for them and then he comes Jordan, a man you thought you could trust, a man you thought you would have as a father figure in the NBA, a mentor, someone you could look up to, instead he becomes a savage and insults you on the daily, yeah that's how Michael Jordan ruined Kwame Brown's career, I mean Kwame maybe had one percent of confidence entering the NBA after his first training with Jordan, his confidence would have dropped to negative 1000, I mean Kwame would have a bad game, he'd get booed by the fans and then practiced with Jordan who would just obliterate him whenever he made a mistake, Jordan wouldn't let up even when Kwame Brown was working hard to try and improve and no one called Jordan out because he was a legend, by drafting Kwame Brown number one he made it his responsibility to mentor Kwame, instead he just humiliated him and I hope you guys enjoyed this video now I want to ask you what do you think, did Michael Jordan ruin Kwame Brown's career because Kwame obviously had a little bit of skill, a little bit of skill entering the NBA I mean he got drafted number one you have to have a little bit of skill to be drafted number one, I think he just lacked confidence and Jordan just ruined him but I know that Kwame cops a lot of criticism but now you can see why he lacked so much confidence heading into his NBA career and it didn't help playing under Jordan and then Kobe Bryant later on, two of the biggest egos in the NBA of all time but at least it was no Anthony Bennett right anyway if you guys enjoyed this video it would be awesome if you guys can hit that subscribe button and let's aim for 3,000 likes that would be awesome and if you guys have any other video suggestions let me know down below in the comment section and I'll catch you guys in my next video, peace!


When the narcissist regrets losing you Regrets is feelings of sadness remorse and disappointment Over something that one has done or failed to do narcissist do experience emotional pain But not in the same way as other people The emotional pain a narcissist feels is usually related to underlying selfish needs It's when they feel empty powerless and shameful But they will display it to you as though they regret their actions and decisions As though they feel bad for you Always though they want to make things right When really They're just trying to assert their control over you They're extracting fuel and they're maintaining their deceptive outward appearance Which is why you may often see their crocodile tears You may see their insincere expressions of sorrow But it isn't real It's just something they choose to display to you Narcissist cannot feel sadness for other people So they cannot feel regret They cannot feel remorse Because in their minds they never do anything wrong It's always someone else's fault Because if they really believe that they were deserving of blame And that they were required to justify their actions or decisions That would affect their ability to control and Their ability to control is one of the most important things to a narcissist Which is why they don't reflect upon their own behavior They don't understand or share your feelings and they don't admit what they've done or what they feel to do They're never going to reach the verge or brink of doing that They're never going to reach that critical or decisive moment It's just not going to happen for them They're never going to feel or express and see a regret or remorse about their wrongdoing Because they don't think they've done anything wrong But they know how to put on the show They know how to pretend They know how to lie to you They can give you a fake apology They can tell you that they're going to change But it's not genuine So it doesn't last long Because they lack the ability to understand and share your feelings It's just a manipulation tactic It's just something they're using to control you To use you to their own advantage The narcissist may act like they're disappointed with themselves They may act as though they're disappointed With something that they have done or something that they fail to do But that is not possible Because it would affect their ability to control They can be disappointed in other people If they believe that other people fail to do something that needed to be done But they cannot be disappointed in themselves They just see it as though it's your fault, it's your problem You caused it to happen Even if it was their decision Because they believe that you caused them to do it They will only be disappointed in other people They will never be disappointed in themselves Despite what they may say They're just saying that to make you feel bad Or to get you to feel pity for them as fortune There will never be any genuine acceptance from a narcissist There will never be any disappointment They cannot settle things that way They cannot pursue that particular course of action Instead They will shift the blame onto you Because they never feel any regret They never feel any sadness for other people Because if they did They would be holding themselves back They would be making it difficult for themselves to achieve something They would be hindering their own progress It would affect their ability to control And they always need to have that control It would also affect their ability to gain fuel And they need to have fuel But they can imitate sadness They can imitate regret Because they've seen other people Authentically experience these emotions So they can give you the impression of it And they can tell you that they feel regret But if you believe it You're just being manipulated again Because the narcissist Will never regret anything Thank you for watching I hope this video resonate with you Please like, comment, share, and subscribe If you would like to donate My PayPal link is in the video description Coaching queries You can email me at coaching.narc-survivor.co.uk Thank you for watching


Adiban joins us after a crushing victory in his beast mode style again in round 6 of the Gibraltar Masters. Adiban a dominating win with the white pieces today while playing did you feel in control throughout? Yeah I really wanted to win today and I was feeling quite motivated so yeah. What was your motivation today for winning? Yeah I saw some videos of Lawrence Trent in just 24 yeah that was my motivation today. I'm sure he doesn't get that too much he'll be very happy to hear that but take us through the critical moments and what happened today. Yeah and the opening here okay until here it was playing fast but then here he started to think then I guess that Bishop c3 is the mainline but he started to think so I expected him to go for Bishop a5 what he did and yeah here it was just this is the mainline and here I remembered my preparation from Olympiad like which you go I think played with with it and we were checking this for Olympiad so I thought okay I remembered some of it and then Did you actually use that preparation in the Olympiad? No no because I immediately went wrong actually f4 Bishop d zone is the mainline but even Knight c6 so after this I was on my own actually. And he actually took some time for Knight c6 so he was probably already out of his comfort zone. Yeah yeah yeah because I think Knight c6 is not good you should put Bishop d zone Bishop a4 first and then maybe Take out the Knight because now the Bishop stays bad. Yeah now the Bishop is a little bit bad. Right. Yeah then after this I think okay we just probably go to the critical. This moment seems quite important here because tell us how we are evaluating this position because it looks like White is doing well. Yeah the thing is he has literally no plan actually his pieces are completely out he has no counter play. My only thing is like I thought if he gets a long castle it's not so easy to break through so that's why I went for this Knight g5. Here I think he started to panic actually it is not so bad like he can do something like yeah sorry Knight d8 and then like try to hold like this.  Yeah it's really ugly but I don't have a breakthrough I need to prepare like I was planning Queen f3 and Rookie won something like this. Okay. But he also just tries to hold the position. Yeah hold the position. But this is quite a nice move because you just stop him from the idea of long castling and now he's really stuck with nothing to play. Where did Black's position collapse after this? Yeah actually Hg4 I think was already a mistake because now he gives me a clear target on h file and he's not in time to protect f7 and also get the King to safety. So after this I felt it was already very difficult actually. So you have a clear plan of just moving the King with Rookie h1. Yeah I'm going for that. Very nice. So yeah so after this I think yeah it was quite difficult and yeah actually I didn't expect he would resign but okay. Yeah I was checking some, wait I think here it was. I was checking some rook h6 which was also, no no I took this yeah sorry here. Here I could actually take rook h6, knight h6 and queen h3. The point is he cannot go back but then queen h7 I get. Right. And it's like either mate or... Nice. Yeah so but the thing is after here he takes knight g4 which I was not so happy about. Now it looks so crazy yeah but I thought I could win this without giving up on. I was being greedy. So you saw this rook h6 but you liked the idea of rook h4 and then going queen h3 because he really it's... Yeah he's just stuck. He's just completely stuck. And also the thing is he can't create any counter there actually so it's really difficult. He went king f8 and resigned after knight h7. Can you just explain to our viewers why he resigned at this moment? Yeah so he has to go king I think g7. If he goes king e7 your idea is to go queen h3 and you want to take that so you've saved your g4 pawn and if he goes king g7. King g7 and then I go queen no knight of six first. Yeah knight of six and he's again stuck like actually he just doesn't have a... And at first I was not so sure but then I saw queen d8. You probably have g5 at you? I thought even f5 is even stronger maybe just killing. But I'm just looking at this position and... G5... there was some knight f5 maybe. Rook at seven? No the thing is here rook at seven king f8. Yeah okay probably this is just winning. I thought f5 was... But then after queen d8 you can also go f5 and it just falls apart. And after king e7... Queen h3 yeah so no he resigned here no after king knight h7. So because your point is to break this double knight defense with knight f6 and then go queen h3 basically. Yeah queen h3 yeah. Very nice game. Pleased with the way you played today I'm sure. Yeah yeah sure very happy. 26 move win so I've noticed this thing about you whenever you're playing this kind you're just crushing your opponents very quickly. Yeah that's what I was trying to play the same game Grimes for the past few rounds. I was like forgot who I was so then okay I was like okay I should play maybe like this more. So you found yourself again. Yeah. Well that's awesome as usual love these kind of games and thank you for the interesting chess you played. Thank you for your time Adiban. Yeah. Thanks for joining us.


The breakdown is really about to occur. Okay. When we're talking about breaking an artist, this clip will give you three things that you need to do or be aware of when you're in the process of breaking an artist, or if you are the artist, breaking yourself. Benus is Benus. You need to touch people at least seven to eight times to get them to bite. Right there. Gym number one. You need people to see you over and over again, touch and feel over and over again. Rick Ross just said this without even saying this. He got sold himself. He basically said, you sell me if I see you everywhere I go. Multiple times, not just one time, multiple times. And the huge part of breaking an artist, right? And you'll see as we talk deeper into it, it's not just about your fans. You're really breaking yourself and giving an impression to the fans, the industry at large, right? And your peers. Everybody is seeing this motion and you're selling everybody by popping up again and again and again. So the fans, you're becoming, oh, this artist that we really want to listen to at this level. And there's so many of us, we want to see you at shows. We love you, right? To your peers, we become, oh man, I'll see what they're doing. I respect what they're doing. I like what they're doing. Actually, I want to capitalize. I cannot get in on that. How can I get in on that shit, right? So now you become an opportunity on that side, not even in a negative way, but people just realize, oh, there's leverage in working with you. A bigger artist might say, oh, that's the person to come up. It might make me look cool, right? Or like, I know what's going on, an artist that's already on your level. Hey, let me hop on this train so I can get some visibility on the way up. Your peers are also being sold. And then the industry is being sold. Oh, how can we invest? How can we get to the table before this other label gets to the table or whatever the types of investment happen? There's three people or three stakeholders that are being sold, at least when you start to break as an artist. So it's not just TikTok. We still go to radio. We still got t-shirts and merch. And we still touching down in the city. Three records, top 40 right now. Yeah, like we still in people's faces. And like we just don't rely on TikTok to sell the record. Like, here goes the other thing. You don't allow the platforms or wait on the platform itself to sell the record. You can't wait on TikTok to blow the record up all the way. You can't wait on Instagram to blow the record up all the way. People out here complaining, oh man, like TikTok isn't breaking records. TikTok is going to create the spark.  Now, okay, we back to the basics, right? It's still easier to get a hit. But now you got to have some strategy. You got to know what you're doing. And what does that look like?  You allow that platform to create a spark. But you are in charge of it.  Whether it goes to YouTube or not. The merch and all those things he just touched here. Whether it translates to the world or not. That's your job, your team's job. Yeah, that's the biggest thing I got right. It's like, yo, we don't, we don't wait to make it real. Like we take it to the things in real life that make it a, what am I looking for? A none, no longer just an internet thing, right? Which is why a lot of artists kind of fall short when they have these viral moments and things to the point of breaking is it never really leaves the internet. You know what I'm saying? So as much as we see it, as big as it feels like in that bubble, there's never any like real life evidence that this moment is as big as it looks on the internet. And people pick up on that. And they eventually, I think lose faith because of it. So like he's saying it's like, yo, like this is just a piece of the machine, the digital machine, but we're going to make sure it hits right here.  It's just now we have the attention and the spark from the TikTok moment to add to it. Which is like you said, it's just like, I don't know. I feel like people try to look at how to, how to get by with just one part of the machine, you know what I'm saying? Which we've seen a lot of artists do successfully. Like it may be 12 different parts, but we've seen people be successful using one or two. Because it goes so crazy on that one. Yeah, exactly, exactly. But they forget they're like, oh man, in the perfect world I should be doing all these things at the same time. You know what I'm saying? Or more importantly, the ones who are watching don't forget, they don't even understand that that's an anomaly. Most people have to go multiple platforms, like really work it to blow those cases that one thing and they really take off, one they're still on the spray to other platforms in general, but two, like those are moments in time that are very hard to duplicate. Yeah, exactly, anomaly. That's it, that's it. On August 12th, myself, Sean and JR McHugh will be hosting a live event in Atlanta, where we'll be sharing some of our best marketing, branding and content strategies that we haven't really been able to put out anywhere else. So if you want a reason to come to Atlanta, or if you're in Atlanta, or if you just want to adapt us up and see if we're real, go and get your tickets at nolabelsnecessary.com or check the link in the description if you're watching this on YouTube. We're only doing 60 tickets, like a hard 60 tickets, so you want to make sure that you're one of those 60. Once again, nolabelsnecessary.com or check the link in the description and we'll see you there. Let's see what else he got. Actually, we're actually touching the people and making it visible. So people are like, oh, okay, yeah, okay, all right. I heard, I saw this, I heard this, like, take an example. Right now, we got one of the biggest records in the country. The J.K. Mack, no love record, it's got the big dancing. Everybody's doing it. But like what we did was we were very, very, very, very smart because we made sure that the girl that created the dance was in the video. Nice.  Because there's so many records where the influencer never made it to the video or never got a chance to, you know what I'm saying, good customer service. That part's huge, man. I love that word customer service. Exactly. This is reminding the artist that you are doing a service, right, to the audience. A lot of times it's like, hey, come listen to me, me, me, me, check my stuff out. But it's like all of this is a customer service business. When you say it's a people business, all right. Everybody knows the music industry is a people business, right? Relationships business. Well, customer service is essentially a better way to even streamline that of saying, hey, it's not just people, but you have to figure out a serve people. We go back to the stakeholders, which is why this is so important. He just said influencers haven't been getting their love in some music videos, right? It's like, I came up with a dance. I got this thing popping. You showed me no love. This is his way of saying, hey, man, like appreciate it. Right. We're going to show you some love. We're going to give you some clout. What was the term that you used? Used social currency or I don't know. Maybe it was like compensated with clout or something or whatever. It was a little alliteration that you said earlier. I forgot what it was. But the fact that if an influencer gets my song popping, there's more than one reason that I need to figure out some way to acknowledge them. And I just alluded to it when I said, you got three different type of people that you got to sell. One, if I put this influencer in my video, right? Or I show them some type of love, it shows me as one an appreciative person to that particular influencer, right? Great. But oh, man, well, that influencer is nobody. What does that mean? I don't care. Well, that's when you look at the bigger picture. Today, more than any day, people are looking at whether they like somebody or not as a whole, right? People are investing in brands and using brands that are lower quality just because it matches their identity and how they like how people move, right? Or I don't like that brand because I don't like who that person is as a person. So your fans and the culture is looking at like, oh, how does he treat people? Or how does she treat people? Oh, this influencer popped this person off and he didn't put them in the video. Oh, does he not like something about that type of person and whatever their identity is? We've seen that in certain videos, right? Where the track star video was a big moment like that, right?  So now you get all these other assumptions and now you're either selling to one specific audience or not selling to another audience or you're cutting everybody out.  Yeah, yeah. That's the customer service of it all. So a lot of artists aren't thinking about that. But again, as you are breaking, that period is literally the period when you're winning everybody's hearts, right? When you think about, oh, Cardi B's on the rise. It's not just oldest song is popping. When Cardi B is on the rise, when the artist is breaking, then you're making people have a decision and thought about how they think about you, you know what I'm saying? Like, oh, Cardi B's so funny or, oh, man, she's so real and transparent or who else has been somebody on the rise and going through that breaking period? Ice face. What would you say the conversation has been about ice face as somebody who broke last year? Like while she was breaking? Yeah, like while she was breaking, when they started to make some sort of impression beyond the music. I think the first impression I became aware of was her being a bad performer and then it started like, oh, is she going to last long? You know, because I think like her first show ever was a rolling out show or something. That's different, though. That's the more artist specific. I'm talking about even the winning their hearts. The winning their hearts is more like, you know how they talk about this pretty privileged type of shit? That was like a conversation around ice face. But then it also got negated in some ways because I've seen conversations saying ice face is like, she's nice and cool. And she respects other women and things like that. That's what I'm talking about. So that to me didn't really start to probably about five or six months into it. When she started talking more, like she started doing more interviews.  And then she had enough time to be unproblematic because then you look at that stuff and you think like, man, she hasn't done anything in the last six months. That's the word.  Like, you know what I'm saying? You can reflect and like, man, she is pretty cool. So I would say, yeah, probably about like six months in. But that to me changed the first and out of which the first and out of was like, oh, is she going to last long? She's not a great performer. She got one song, blah, blah. And then it was like, oh, she's cool. You know what I'm saying? Like she's cool. She's nice. You know what I'm saying? Like we got that's when you start to break when people say, oh, you cool in some form of fashion where they have more of a personality connection with you beyond the music itself. Even Gorilla had multiple songs. Like she was ringing off. I think they had to slow down with her because she was about to Fetty Wop the whole game. Like she was coming with them. Right? But then it became like this narrative of like, she was real in a different way than the Cardi B reel they talk about. But it was like a, was it like a humble type of thing?  That they were kind of doing with her. Yeah. Like the girl next, I don't think they were girl next door in her. I won't say that. I think it was just like the opposite. I mean, it depends on what door. Like they were girl next door and it was just a different door. I think it was just the juxtaposition of the genre that she's in right now.  You know what I'm saying? Very like, like they out there, they the characters 24 seven. And then she's not like she makes the music. But then she's like realized she was kind of chill. You know what I'm saying? Like even like the interviews and stuff I've seen her do with streamers like Ka, KaSanat and all those people just always, she always just like chill. You know what I'm saying? Very low key, quiet. You know what I'm saying? Yeah. So it was like, man, you can't help but not like it. And I think will also help the, which we haven't touched by and talked about a minute, but you know, we was on it pretty heavy is whoever started running her meme strategy that completely flipped everything for her. And you know what I'm saying? It was like say it specifically. Go ahead and put out there. So there, I don't want to say was a point. Let's still do it every now and again now. But like they, you can tell that whoever her marketing team is has really good relationships with meme pages. And so what I'll see every few weeks is just the most random memes and discussion topics around ice spikes. Like I saw one a couple of days ago. It was like this rap page posted, you get a call at 3 a.m. You know what I'm saying? Who you going to see first? And it was like on the left, it was ice spice on the right.  Like why is this on a rap page? But I was like, but you know, my marketing brain kicking in.   You know what I'm saying? You get engaged by the headline. Now you talking about it. You know what I'm saying? But like her team is really good at putting those types of memes and stuff out on on the meme accounts in a way that like, like I said, I haven't really seen too many of the girls from the bad bitch rappers. I don't really do that. Usually when they do it, it's like they accidentally kind of crossover. You know what I'm saying? Like it seems like ice spices team has been controlling that for a minute. Yeah, I mean they're really heavy with it. I mean, I think the ones that's more interesting to me is Glorillus because it's not so heavy with it and just be everywhere in Omni present. But it was clean in terms of again saying what type of person is girl. Like, oh, let's show her at peace and not piece of work. I'm working at McDonald's. You know what I'm saying? Like she had a narrative with a lot of women that I've spoken to where she's unproblematic in many ways in terms of that type of problematic that they're talking about. Like, you know, it's like, oh yeah. And then things that she talks about is a little bit, it's adjacent to like scamming, right? She has her own pocket.  Like it's not, she's actually talking like a nigga. Like when you really like, the other like, there's, this is going to take us too far off topic. But the other women they say are talking like dudes, but really they're just talking like, I know women to talk, but it's just putting, actually putting out there public. But like the way her bars are delivered, there's fewer women who really deliver the bars the way that Glow Real is doing. But that's again, a side of the point. But I think they actually had a part of how they branded her.