All right today. I'm really excited to be with Tad Hargrave and he is going to be doing something really cool Which is coaching some of my clients through how to describe their niche More clearly more effectively. I think this is something that Everybody watching this can benefit from because all of us a lot of us have trouble introducing ourselves or Getting really clear about it. What kind of people do we serve and what do we do for them? Tad if you don't know who he is has been coaching people on this for more than 10 years You know lots and lots of people. I mean he has he has run courses on this stuff He has coached lots of people personally. He has done challenges that have reached hundreds of p.m He's really really good at this stuff So I hope that by watching him coach some of my clients through this You'll really benefit and see how you can do it yourself. And also we're doing this in celebration of The launch of his niche in course, so I'll say a little bit about the mission course now And then we'll also talk about it at the end So his niche in course is basically the a to z of how do you figure out? What it what the heck you're doing in the world for your work? I mean, how do you just how do you know? How do you describe what it is that you do? How do you pick the right niche? All that stuff. So if you're like really unclear like mmm, should I should I go in this direction of that direction of my business? I would recommend that you at least look at pads niching spiral course and if you buy the course through me What happens? I'm gonna give you $150 of course value from me meaning you can get a hundred feet dollars of my course any course that you haven't yet bought from me You can get that and value so it's a good deal for those of you who are my clients already you can get that and cash back so Anyway, so I'm really excited for for Tad to show you what he does He does it masterfully and that you'll enjoy this so without further ado tad hard rave. Thank you so much for being here Thank you. Good to be here So yeah for those who are here good to be here with you for those watching later Yeah, you know, it's niching is a very difficult thing This is something I've seen in this industry is of course the first week of most of these six-week courses is figure out your niche and Which is fine and it makes sense. But of course, it's not enough and so for some people this works and some people are really Left in the dust and everything seems to hinge on this getting this right and particularly for service providers very specifically It's this question of who are you trying to reach? that's the the kind of red hot white hot center of This whole niche business or the part that needs to be tended to and until that's there very difficult to Figure anything out. This is something I learned over the years is until one has this this sense of who we're trying to reach Figured out. Well, what are the hubs? Where do you find them? We'll find who? How do you come up with a really compelling offer for them? Well, who is it different offers for different people? How are you gonna get good word of mouth when word of mouth is based on getting good results? But how do you get good results with everybody? You see items everything comes back to this At the end of the day and so I didn't you know walk into this the marketing business knowing this but It just and it wasn't honestly Primarily from learning from other people it was through seeing people in my workshop struggle and seeing this is what was at the heart of it So I could talk theory all day about niching. I mean literally I could for days and days But it's probably easier and more helpful to have the theory appear in some practical examples So that's what we're gonna do We're gonna dive into these specific target market examples these will make case studies and hopefully we can have some of this There is a much larger richer world view. You know, there's this 90-day home study program I have and it's 90 days because there's just that much to say so of course not all that appear but maybe we can plant some seeds of you know wander and insight and curiosity about this and Get some good progress on these target markets to do Okay, awesome. So Tad Would you like me to share my screen and we could look at the actual statements that my clients have submitted They're all here live on our zoom calls. So I don't know if you want to have some back and forth with them as well Okay, cool, so I'll meet let me share my screen and then you can get going with that Sure. Okay. So here's our first one from Anne Marie Pizarro. So Anne. Thanks for joining us All I'll mute you if that's okay, and then You know and then hi, Anne Hey, I'm good to see you Thanks for joining us. So So so Tad, do you want to just go ahead and kind of read it and then any notes you want? Yeah, we're just I'll let you take it away Okay, and so you wrote you said I help I Can't see the whole thing there. There we go. I help holistic practitioners entrepreneurs and creative agents receive answers and tools For their life's most pressing questions through the Akashi records and the human energy field. Okay So this is an interesting one to give feedback on here's what works about it really well is Holistic practitioners and entrepreneurs. That's very clear holistic practitioners. I'd say is the most clear Entrepreneurs is pretty broad. I mean this could mean literally every kind of person who started a business ever And so that's a bit That loses me more. I know a bit more. I know they're not working for government. I know they're not working in a nonprofit I know they've started a business. They're not, you know unemployed But I I Don't know much more. Yeah And then the creative agents so creative agents I would say is what I would call an umbrella phrase This is a probably jargon. It's a bit of industry speak. It's it's a term that is I would use for what's called the The big circle kind of umbrella phrase if you if you will That's helpful for us internally, but not that useful in marketing So for example, I might say hippie entrepreneurs was great for me But it's it's a limited use frankly in the market or heart-based businesses Good for me, but when we get into the practical nuts and bolts of marketing, it's not that helpful um But something like holistic practitioners that's much more specific as an iteration. So when you say Yeah, when you say creative agents, you know, if I were to ask everyone in this call to type out When you hear creative agents what comes to mind? I promise you everyone would have something different So we're leaving a lot to chance there and that's not that useful to do in marketing You know, I had a a version of this in one of the Similar sessions I did to this and it was creative agents are just creatives. I work with creatives And I asked everyone to type out what they saw and it was everything from Graphic designers to sculptors to people who live a bohemian lifestyle. You see what I'm saying It was just there was really no consensus And the most important thing we can do Okay, there's three things in marketing that need to be established in this order Relevance credibility and value. Yeah relevance credibility value And all we're talking about in this statement is relevance. That's the only thing we need to achieve the other two come later And when I say relevance, I mean people need to look at what we've written and say that's me not that's nice yeah, because People say that's nice is not helpful Those people won't buy we need somebody looks and says oh my god, that's me So if you were to say this at a party somebody hears and says, oh my god, that's me It's confronting. Did my did my mother send you, you know We want this kind of a strong reaction And and people connect with it. Okay. So the first part I think I've said enough so receive answers and tools for their life's most pressing questions I would think something very helpful here can be to give three examples You know receive answers and tools to life's most They're my life's most pressing questions such as You know give the big three And because the truth is there may be some that you're just more excited to work with than others There's some questions It's like I love it when people ask me about this and not so much when they ask me about this And I wonder and do you have any do you do any come to mind quickly like Or something you've seen clients ask you again and again Well, I was just wondering when you say life's most pressing questions around health wealth And relationships Right. Those are the big three that always get named That's fine That that does help a bit And I'm gonna say there's the opportunity to further refine here You don't have to but that's one way you could go you could pick one of those three categories Um, or you could pick even a subset of those categories. It's possible Not that not that one has to go that is certainly an option It's just I would say receiving answers and tools to life's most pressing questions. There's no niche there in terms of there's no Red hot center, right, right, you know, there's no You know, here's here's one of the best ways I think we can talk about target markets is What's the situation? What's the story? One of my favorite Questions I got about figuring out was niches from Jeffrey van Dyke and he said Is the question is what's the perfect moment for you to show up? Meaning there's moments too soon. There's a moment. It's too late So what's the sweet spot another way to wonder about this is what's the breaking point? I mean because people are sure people have lots of questions in their life They wander around with and they're perfectly happy to never get the answer. Oh, well So they don't have answers to these questions. So what what is it about them that makes it pressing is part of what I wonder But that's the key right there Is that it could be any time But but the work we do is when we are doing the work, they're really bringing the most Importance the most pressing the most timely and so it's kind of Densing it into a very direct statement even though it feels so general Yes, so what I would say is I mean, it's just interesting if I were to get there's a lot to say the I think there's more that can be massaged here around I mean great. So they have a pressing question, but so what? You know the What is it about this moment? There's something that them not having the answer to this question is having consequences in their life And that's what I'm wondering so what what are the consequences? What what is happening or not happening not able to happen in their life because they don't know so there's something about that moment of You know, so if you were to ask me to party let's say I'm you and you asked me what I do. I said, well um I uh You know how people they hit moments in their life where there's something big they can't figure out Yeah, maybe it's a health question or direction to go career-wise or you know, should I stay or should I go in relation and it's just so They don't know and kind of everything on their life is on hold Until they can figure this thing out I help them figure it out You know, I help them get clear So they can make a decision of what to do moving forward. So they're no longer trapped or stuck Uh one other additional wrinkle and this may be useful for everyone is that you can sometimes give a metaphor for it to me there'd be this question is metaphorically, what is this like is this like they're um Trapped in a room. They just can't get out of until the answer to this question or they're carrying around a heavy weight of this question or they Yeah, you know what if you can come up with the metaphor sometimes somebody will say oh my god I know that exact thing. Okay. And then there's this part through the akashic records in human energy field So the this could be this is one of these things where this could be the greatest strength of this phrase Or the greatest weakness and it really depends who Because what is implied in this is these people already know what the akashic records are and they already know what the human energy field is So if that's what you're going for you've nailed it It's exactly what i'm going for. Okay, great. So then Perfect and I would just say The you know in terms of okay, even within that it's fairly okay. So we're we're looking for people Who are stuck with some big question on their life? They get what the akashic records and human energy field is they totally buy into that. They yes, that's i'm a fan and um Yeah, they're looking for help. So I guess then that's that's fairly clear and It's interesting my guess is there could be You know, if you're going to do facebook ads, this is another way you can think about the the target markets Is one could do a facebook ad for Health one could do a facebook ad for the the money one one could do a facebook ad for the really Hey, are you struggling with these kinds of questions around your relationship? You know, you could hone it down a bit Um, and you might get more attraction. It might be easier to find hubs You know for those types of things because right now this is basically self-employed people Who are into these things who are stuck in some area? Which is not so bad, you know, that's actually it's fairly clear and The hubs don't immediately lead to my side from kind of conscious networking entrepreneurship groups The Can I just say um had that for me the heart of this statement is answers and tools Because that's what I provide really is answers and tools. It doesn't matter what the question is I know focusing on those big three Helps the direct but even getting to the clarity of answers and tools And that's even the tagline I got it. I'm showing my business Here's the here's the challenge with that Yeah, um So your ideal client is on island 8. They have some symptoms some troubles. They don't want They want to be on island b with the some result that they're craving your business your offer These readings. This is the boat that could get them from one island to the other yet They This is a big this is an immense question to ask oneself in niching. Am I selling the boat? Or am I selling the journey? Because if you're saying hey, look I do the akashic records and human energy field readings That's my thing. I mean, this is legitimate people say. Hey, I teach nonviolent communication classes and people go because it's Marshall brods and burg stuff. That's why they're going. It's for that modality. So in that case, you're selling the boat The other way to do it and these are not mutually exclusive Is to sell the journey and so I would say right now you're selling the boat primarily because answers and tools Is the same as results? You know, so this is saying hey, is your life not great? I'll help it be better Are you feeling stuck? I'll help you get unstuck. You see what I'm saying? There's a very this is not as specific as let's say. Hey, are you a salesperson that is terrified of cold calling? I'll help you go. Don't you see it? So this is what you're offering in terms of the journey is very broad Now the boat is very there's a couple of very specific boats and it might be that there's enough people to say I'm just looking for somebody I did and then Timmy that the further iteration of this would be like look I do I do these kinds of readings from this perspective And here's my point of view on it. There's a e-book. I wrote called point of view marketing. That's all about this This is my take on those things And this is who I am. This is my vibe. This is what I'm into.  Here's my um I don't know my bookshelf. Here's the stuff I read and sometimes it'll be just like, oh Yeah, you sing opera? Sweet. Okay. We're you know, we're I'm gonna work with you So then the niching becomes a bit more About the even who you are, you know, it's good to say there's this six-pedal venn diagram of of niching Which is the who but where went how why? all those six, yeah And so we're just talking about the who but of course the other things do come into play So that would be my thought at this point what's being sold is the boat, which is beautiful Uh, and then it's going to be who's the captain of that boat? Let me meet the captain. I want to talk to her Yeah, awesome Thank you, and thanks so much for letting us uh, Yes, look at this and um, I also want to just encourage anybody watching this if you have any other thoughts for an Please go ahead and comment below. Uh, maybe you have some Yeah, some other ideas that are coming to you regards to how How this makes sense to you what questions do you have? Or you have other ideas that might make this even more appealing to you or to somebody, you know So go ahead and comment below and um, I think it's okay that we spent extra time on this first one because There's some foundational kind of ideas that that you know, I think tab you needed to convey So with that, let's go on to the next one and then we'll we'll continue on Yeah, by the way, my commiseration to you all this is a very difficult situation It's very vulnerable. So bless you all Thank you for being willing to do this. Yeah, so Kim great Said I help women who don't trust themselves move out of the sea of overwhelm self-doubt and self-betrayal to a place of calm confidence And a resilience that aligns with their inner wisdom so they can enjoy a true well-being great relationships and effective leadership. Okay I help women who don't trust themselves um, okay So oh, there's so much to say What's interesting about this one is there's a real important distinction we want to make between their symptoms and our diagnosis So profoundly important the symptom is what they're experiencing Our diagnosis is what we think they need The symptom is my car keeps making this noise the diagnosis is it's your carburetor See what i'm saying and so sometimes we and and by the way the diagnosis I'm really not dismissing it, you know, this whole book. I wrote point of view marketing is all about that That's the credibility piece relevance credibility value, you know, so this is immense This is actually most of marketing is making the case for your perspective and your diagnosis about what the hell's going on But it does not belong here In this statement, we're all we're trying to do is our particularly who this person is Okay, so that I help women who don't trust themselves so that my question is and this isn't a Assertion one way or the other but my question is Is it that they're aware they don't trust themselves and they're walking around saying god I keep second-guessing myself. I keep not trusting myself. What is wrong with me? My gut was saying not to or are they walking around Not trusting themselves without any awareness of this Yeah, it's how aware are they of the sim because if they're aware of it, it's a symptom If they are not aware of it, it's your diagnosis So another example of this somebody in my mentorship program Her website is a yarrow healing arts.com y a r o w yarrow healing arts.com But she helped people who have These mysterious symptoms, you know, like what the hell's going on and the doctor says you're fine. There's nothing wrong And they don't know what's going on But what they suspect so this is the awareness piece What they're suspecting. That's another way to say it Is I've got these symptoms and I think this might be about some childhood emotional stuff But I don't even know where to start looking at it. You see what I'm saying So the awareness piece filters into if you check out our headline. I mean basically it says what I just said Okay, so that's this open question Are they aware they Don't trust themselves or is that what you think is going on and I'm curious if that came if you'd be going to See to that Yeah, you know, I didn't have that that specific phrase of don't trust themselves And then I thought okay if I look at my journey That's when I started wanting to do something when I was doing exactly that saying why can't I just figure This out why why do I struggle to have a make a decision? Why do I keep doubting myself? Why do I keep second guessing? So I would say it is the awareness of it that Okay, so then what I would say is, you know, listen to this recording again and write down what you just said Because it's very good This second guessing, you know, why can't I make a decision? So this is this is very important when you're doing Copywriting nickel words not 50 cent words Not five dollar words. Dear God. Just simple And we speak in the way that people speak Um, so this is it's um So if you're at a part and I know you were probably given the constraint of words to so it's so uh, you know It's uh, yeah, we We gave them the constraint of 280 characters So it's like trying to convey their uh, their brilliant body of work into almost impossible No, it's like when you tie to your room It gets messier before it gets cleaner because you gotta oh shit I'm gonna pile it up and if you stop in the middle, it's a disaster. So this is true for niching We often have to like this big mess and then we whittle back there to something that's just like So simple that you look at it at the end and if anyone else hadn't gone through the process They would just oh, yeah, just that that's great. Like that cost me years of crafting um So, yeah, it I was at a party And I said kim, what are you doing?  They're just saying why am I so indecisive? Why do I second-guess myself all the time? But yeah, I had the red flags about dating this guy and then I did it and the same thing happened again And I knew it like why do I keep doing this? I would just say oh, I know them. Yeah, absolutely If you're talking to a woman, you know, she would know she's in that group or not and some women are not someone would hear that and say No, that's not me great Mission accomplished the clarity's been achieved Okay, so move out of the sea of overwhelm self-doubt and self-betrayal So yeah, so to me there's a little it's a little wordy in a I think that could be said more colloquially So for example, what I just said, you know these women they they just why can't I decide? Why am I? always trusting other people Over my own instincts and intuition and I regret it all the time In some ways, I think that says that overwhelms self-doubt and self-betrayal I mean self-betrayal. This is interesting self-doubt and self-betrayal to me land a bit diagnostic a bit point of view Versus the experience the visceral experience of I did it to myself again Oh my god, I can't believe I did that again You know in life it's doing things Doing stupid things is not so painful doing them again. It's just uh, it's the worst Okay, so then I helped them move out of this sea of overwhelm Uh to a place of calm confidence and resilience that aligns with their inner wisdom so they can enjoy true Well-being great relationships and effective leadership There's a lot in here, but this is I think part of the challenge it becomes overwhelming to hear it One loses the thread and this is okay. This is a real important thing when we're doing this kind of articulation Island a and island b have to be in relationship with each other. It has to be very clear mirror image Island b is the opposite of island a yeah retired You got an energy you're broke. You have money Whatever the the relationship just has to be clear And so if people hear it and they can't see the thread between the two it's just uh That's nice Nobody's gonna say that's me. So So in this you you name a bunch of things on island a and a bunch of things on island b and the just the connection is not We've got you know overwhelmed self doubt Self-patrial but then on that other side we've got calm confidence But also inner wisdom but also well-being but also great relationships also effective leadership and so the the clarity is lost And clarity is so important the confused mind says no This is so important to understand. This is here's somebody nobody has ever said in the history of the world You're at a party You're particularly to they look at you and they say You know, I'm having the most interesting experience. We both speak the same language I understood all of your words separately And yet together I have no idea what you just said What's the most expensive package yourself? Sign me up. Yeah, the confused mind just says no Okay, so but if we go from this place of look, they just don't they keep second guessing themselves that keep not trusting their instincts Then to me island b would be they trust their instincts or they trust their intuition or They they're not second guessing themselves anymore. This is also important by the way The absence of island a is sometimes island b If somebody's in a lot of pain if you've ever been in real bad physical pain You know for sure That when you took those pills and the pain went away. That was the greatest thing you'd ever experienced in your life Just the absence of pain if somebody came to you. So would you like to feel more well-being just Give me a pill. You just don't want the pain anymore. That's it. So it could just be like You know the absence of the indecision is great, but we can probably do better um So yeah, so this women is the um So you see part of what i'm doing is you could say women don't trust themselves, but then you give a bunch of Things they might say Experiences they might have the dating that I took the wrong job I I just keep you know You give enough examples of it that when somebody hears that they say got it You it's like you make a little quick mosaic and they can see that the image if you will And then you say and so what I help them do is Not do that anymore I help them I help them There's so many different ways you could say, you know trust themselves. I help them Get so in touch with their intuition that they uh They rarely make decisions. They regret anymore. They keep making decisions They feel really good about you know their life that kind of lines up with the synchronicity because You know which could be another level of niching if that's what they believe You know because maybe also part of the problem is this could be another layer is You know women don't trust themselves They're second-guessing themselves and they feel so out of flow with the world and they just think i'm missing out on stuff If I could just trust myself I think my life would be so much better and more beautiful But I keep doing what other people think I should do I keep following the crowd I keep So I help them You know follow their own kind of drummer. I help them Even when it's scared these oh, this is a nice thing to do with niching you could say even if Yeah, even if it's scary even if it's overwhelming even if they're terrified even when it makes no sense Even if it's a logical even if Because that's probably what they're thinking. Oh, I'd love to do this. Sure. I'd love to follow my intuition and make these you know adventurous leaps in my life and leap into the unknown, but It's kind of scary. Yeah, even if it's scary. I help you help them do that um Great and and we should probably move on but this is yeah, I came I hope this is helpful and We have such limited time to do this, but I hope that it's given you some Some really good tidbits to work with going forward. Thank you Yeah, awesome. Okay. So next up we've got um, we've got I work with these susans already working on hers awesome all right, um Ruth you said I work with individuals who feel ready to complete the transformation of core wounds and patterns holding them back I help them embrace themselves in full acceptance align with their essence stand tall and shine out offering their gifts to the world Beautiful. By the way, all this work is beautiful. I mean, I'm like nitpicking on the wording, but I'm thank you for doing it Okay, so I work with individuals. Okay, so that part. Um, so this is everybody So that's everybody who feel ready to complete the transformation of core wounds and patterns holding them back um Again, there is an opportunity to hone in on which types of wounds in particular Uh There's something called big circle and little circles I would say this is very good big circle and there's probably little circles within a big circle Just generally who do you want to work with but little circles you can imagine a little band diagram of three overlapping circles And so this is the type of thing where you could say um Yeah, so big circle generally who do I want to work with broadly broad strokes Little circles very particular target market Very specific issue very specific problem that you're solving Uh, the big circle you could say and people might play. Yeah, that it's a little fuzzier But the little circle or people know if they're in that or not So when you say core wounds and patterns you could tag that with such as And give three specific ones the three that you're most excited to work with Uh, because maybe not all the wounds and patterns are Jazzy quite as much So I help people to transformation core wounds and patterns, you know, so just Holding them back And by the way, I also wonder something about the moment they're in like so it's holding them back. So what? What's the big deal this is always a good question to ask around the problem. So what? So they have that situation. What's the big deal? What's the actual consequence to their life? I mean, we got a core wound a pattern holding them back But there's probably a real reason that matters to them again There's a moment There's a tipping point a breaking point in their life because they've been living with us for years They might even been aware of it for years So then what changed that they come to you? Something has happened in their in their life that's made them say, okay I'm gonna spend the time in the money there And the more clearly we can articulate that moment the more they will see themselves in it um Yeah So It's holding them back from what? The rest of the phrase seems to Shine light on that Okay, so stand tall and shine out offering their gifts to the world. So it's holding them back from that Yeah, uh acceptance and from yeah So, okay, so help them embrace themselves with full acceptance Again, this is very important. Is this what they're craving? Or is this what you think they need is this what they are craving like are they following? This is the important thing for everyone to get we get real honest with ourselves about this Are they falling asleep at night? Seeing those words to themselves if only I could embrace myself with full acceptance Maybe I'm not saying they are they aren't But we often make the assumption that this thing that we want for them Is the same thing that they want for themselves That the way we're wording it is the way they word it and this must be worded In the way they were worded because if we go for our Version of it, they said that's nice Not that's me so Yeah, are they Is this what they're saying the you know embrace themselves with full acceptance Align with their essence. Are they falling asleep at night saying god if only I could align myself with my essence Maybe To me these are questionable. Which is why I lifted up. I'm not sure that's what they they would say in their language in their words Stand tall shine out same thing offering their gifts to the world And the other thing is you've got four results there. There's four island bees embrace themselves with full acceptance Align with their essence Stand tall and shine out and offer their gifts to the world Now if you had to pick one of those the one that you think they are craving the most Like if they were going to vote if you said I got a magic one, I can give you one of those four Which one do you want to choose? Which one do you think they would choose the one that they would be yearning for the most? Maybe stand tall and shine out. Okay, so this is the question, yeah Because again, we're looking for that island ab symmetry and Because then if it stands tall and shine out then the island a would be related to that in some way Like you feel like you're You know, so you somebody might say to person who's what are you doing? You say, well, you know how There's so many people who go through their lives kind of collapsed and so didn't and They um And their life is kind of this the quiet life of quiet desperation for a month Well, I helped them stand tall and shine out into the world. Yeah, it would be the Very rough version of it. You see that the parallel they got found versus if you said offering a gift to the world You might say something like this I say with what do you do? You say, well I suppose The world's in very rough shape as you might have noticed And I think a lot of people notice the rough shape the world's in and they want to do something about it but when they Even have these ideas to do something what I have to start a nonprofit or just be more vocal or Speak up when they see injustice. They can't They're so scared and they they they have these gifts that they know they want to offer the world But they're so scared. What would everyone think they'd be judged? They you know, we kicked out of belonging and out of the community or laughed at And so they don't and so I helped them Figure a way to offer their gifts to the world Even if it's real scary Something like that. No, it's it's really not my niche. My niche is of people who have done a lot of work on themselves And yet They haven't really launched out so Okay, what you just said that's clear than what you just wrote That's beautiful. That's good. Yeah So it's like, yeah, you know people that have been in personal growth work for a while And they've read all the books and got all these workshops and yet there's something that's stopping it from launching out And the thing I would deepen the exploration of the articulation of this are launching out. What does that mean? Launching into what what are they creating to? Is there a theme that you see or patterns that you see of the way that they want to launch out into the world Because then that's when you're at a party and you talk to somebody about that but here they say, oh Wow Yeah, that's me. I oh my god.  They've done the meditation. They've done the you know breath work Whatever the most common ones that you would see Because somebody hears I'm like, oh It's confronting. That's exactly me. She just named I've done all those things And yet there's something holding in the back and the better you can articulate that holding back And what it is they're trying to launch towards then that becomes the island B island A and B Like hey, are you wanting to launch out in this kind of way? Would you can't even though you've done all this work? I'm your gal and then this is where the point of view comes in because then people say Oh, that's me. Yeah. Why is that? Why do we not? Launch out into the world. Well, here's what I think is really going on See what I said and then that's very compelling Thank you for the work that you're doing. This is beautiful. Thank you Thank you for yours too. That's helpful. Thank you Thank you. Thank you. All right. Well, um, do we have time for one more? And then of course we we have another call setup Which will we'll have more time for but um, how about you tad? What's what do you think? I'm all good Okay, let's do uh, well, let's let's do susan's Um, susan, let me go ahead and just I'm gonna just uh check mark this so that yeah, we're good All right So and then thank you denise and Darcy for your patience. We're gonna get to you next week This gives you more chance to to work on yours So, uh, susan go for it. Okay tap here we go So, you know how uh So many women struggle with their weight and how they cycle through patterns of dieting and reading I help women like this who no longer want their relationship with food to be the primary way they relate to life Okay, beautiful. Well, first of all, what's Here's the strengths and weaknesses of this as I see it on the strong side I know if I'm in that group or not. It is very clear. I'm not in that group I'm not a woman. I don't struggle with my weight. So I just know that's not me But if you were a woman struggle with you would know automatically. So this is Huge check mark here. This is very clear very clear type of person and very clear situation very clear scenario Because this is what we're trying to do in these statements as brief and as pithy as they are we're trying to tell a story Yeah of a particular person in a particular situation that conjures this whole kind of narrative to mind of oh, I know that whole story Yeah, yeah, try to do it with as few words as possible Not easy Okay, and how they cycle through patterns of dying over eating. Well, yeah, that's very clear too You're telling the story of these women. So I would if I was that woman. I would say, uh, totally do that So here's part of the challenge with this is um There's so many boats down in the harbor of Weight loss, you know what I'm saying. That's like the most crowded harbor on the island You go to the harbor of like polyamory and Weird dating stuff. There's a few boats like the freaky burning man boats. There's a few of them. That's cool but it's and if you go to the uh I don't know Growing local food. There's more boats. It's growing But there's like not as many when you go to the weight loss boat.  So based on what you were just saying with the previous person about like, what's the breaking point? Like, why do they come to you? It's that they're done. They're done with diets. They're done with shakes. They're done with weigh-ins They'd rather be fat forever than keep living like this But there must be a way That they can improve themselves like This is where I think I'm going into diagnosis rather than them. This is where I get my I mean just time for one second Okay, there's the specific question Why do you think they're overweight? Because I don't believe Deep down That they can stick to anything forever Okay, and do you think So they don't believe they can stick to anything forever And do you think that they're they also believe that they're gonna have to stick to something that's kind of misery making? Yeah, like kale or smoothies or crossfit This is good. I hope you all hear that this is gold what she just said kale smoothies and crossfit This is another way a little tag you can add to the target market thing By the way, if you put my youtube channel, I've got a bunch of these video playlists on target markets and lots of things there But one of them is the without um frame I would call it So it could be like do you want to um Do you want to lose weight without a life? That's only kale and smoothies and crossfit And I can see people saying like yeah, that's me totally. I want to do that. Yeah, it's under the playlists, right? There's um See there's one Neishing exercise to figure it out number 19 is 19 videos there on the left-hand side You know, yeah So there's a bunch of things there I'm gonna be sure to put the link to this playlist in the notes of the video So those of you who are watching this please go ahead and just look below and find the link to this Yeah, this isn't as robust as the home study that some You know some help. Yeah But so this this without frame of like what is it that they want to be able to do without like Hey, uh, do you know some people struggle with depression? Well, I helped them Recover from depression without medications would be an example of that the classic um, so they So it's interesting in some ways I think you you've kind of nailed it in the first two sentences But there isn't a more specific subset of these people It's not just that the initial things they're struggling with their weight. That's filtering number one So if they're not we're done But if they are they drop through the second one and they're in this cycle of dieting and overeating Okay, now that's true. They dropped down to the next one. If not, they're gone But what we're starting to articulate is this other level of They're what you just said where it's it's the the reason they're they're starting to realize So this is another one of those awareness things They're starting to realize or suspect like the reason I can't lose weight Is I've never seen a plan that makes sense To me It's either just eating Yeah, kale and smoothies for the rest of my life. I'm doing crossfit Or it's You know, and this can be very helpful. You could list like what are the major options they see for weight loss It's either this or it's this or it's this these are the three big things you see out there And they look at all of those and I think I can't do these I know I've tried it and I've never been able to stay on the horse long enough So it can't be one of those so if you say You know a lot of women struggle with their weight and they're the cycle of dieting and overeating because That they look at the options for weight loss and it all seems to fit into one of these three categories this this or this And none of those make sense to them anymore But they don't know what else to do So I help them figure a way to lose the weight keep the weight off Uh without doing any of those things could be an example Because when you say I help women like this who no longer want their relationship to food You'd be the primary way they relate to life Again, I just don't know if that's are they going to sleep going like i'm so tired of relating to my life only through food maybe But I think the second part of it. I struggled with but that's Thank you that helps heat after watch that me back articulating that heats better All right, whenever you're struggling with Island b look back to island a If you're struggling with island a look to island b because there should be a symmetry Like a very precise profound One side of the other, you know again You're you're lonely. You're in a relationship. It's a very clear relationship between those two things And if they gets too wordy and there's too many island days and too many island bees The result will be confusing and the result of that is they will say no Um, so This is you're looking for a very specific moment They're in getting their weight loss journey and the more that can be articulated Look better, you know like and I would say what a A question would be what are they beginning to suspect might be true about weight loss? And they can't find anyone to verify it For like that. I have these mysterious symptoms. Maybe it's about my childhood Maybe it might be about some childhood trauma stuff. Huh. I don't know even how to look at that You know how you said something about a metaphor earlier with somebody else because a metaphor I use with my clients that all of them like yes, but I don't know if that goes into my statement It's like that it's a log It's the metaphor is a log So overeating is a log that helps them so for whatever reason they're in a raging river They grab onto this log and it helps them float But then they don't need the log anymore and all their friends are on the shore saying let go of the log Come over here, but they don't trust themselves to let go of that So I don't say it's either log or no log. What about if you can tread water next to it? What about if you can swim around it and enough times that you know That you can let go so it's not like it doesn't have to be instant I'm probably not explaining it very well, but I don't know how to put that in a niche statement No, it's not totally clear, but there's I can smell it There's the scent of of uh, there's a thread there to follow That could be very good because this is the type of thing systems. What do you do? You know a lot of people with weight loss, it's like They're these three major approaches And they're just they're drowning in their concern about weight loss and I hold on to it But uh, there's a point. It's just it doesn't make sense to hold on to it anymore And they've got to let it go, but it's scary because if I let go of that well, then I'm just Condemning myself to be overweight for the rest of my life. I'm just condemned to be unhealthy And I don't want that either. Oh, this isn't really good. Maybe we'll end with this This is one of my favorite ways to articulate target markets is very often island a is actually people feeling torn between two things You know island a is should I stay or should I go in a relationship? I can't decide and that tear is very difficult or it could be the tear of I either try to do these dietary things that feel awful and that I know I can't sustain I don't feel full of shame or I give up These are my two options And they feel trapped pulled between these things and no matter which way they go It's the rock in the hard place. They're doomed And so they don't and so then you know the result could be you know, a lot of people feel torn I helped them Figure out a way to lose their weight sustainably in an enjoyable way. That isn't either of those two That's my people I love it. There you go. Awesome This is great. Thank you. Thank you so much dad I want to just end by well thanking you for you know, take really taking your time and care for all this Thanks to everybody who's here. It's like being willing to have your statements, you know, kind of Analyzed in such a way And lastly, I just want a couple things one is those of you who are watching this Later, um, this the the there will be a copy of this document along with the links to each person So you'll be able to just look look below the video and you'll be able to kind of access this document again And check out each person's um, click on you know, clicking on the link to their name will take take you to their website And the last thing is I want to just show tads, um course so Tads website for this course is called niching spiral dot com and if you go there niching spiral dot com you go to Homesteading course and you will see that It is you know, well described. Um, it's a 90 day program. So like each day tad. There's like a little bit of video each day, right? Yeah, there's a video and I would say basically there are Uh, four chunks to it There's four main areas the first part is just figuring out like a niching 101 Because most people really don't understand niching and it's the confusion around niching that um Screws everything up, you know, it's because you how can you you don't have a good map for it So that's number one number two is this ideal client the big circle and what comes out of that an ideal client page for your website or a um Or your homepage a lot of the content for that so that when people land on your website There's an immediate. I know if I'm this or not. There's no confusion third target markets Really honing in on one of the specific Um issues you could help people with because the big circle the ideal client There's only ever one of those but you could have three little circles And so you'll be guided on how to relate to those and then fourth Is the uh, how do you do little niche experiments and tests? So you don't want to change your whole website overnight, which is madness But how do you do small little beta tests pilot tests minimum viable offer this type of thing? Uh, so you can see and get some feedback and be in conversation with the marketplace But some very specific thoughts on how to do that and lots of examples and tons by the way in this homestay There's just so many examples, there's a whole niching vault full of um All sorts of uh niche case studies from the contests we've done over the years Tons of examples, of course, there's a little facebook group. Um, you know, and and each person who joins will get Your personal Analysis critique suggestions about their niching statement, right? Yeah awesome, awesome, um So kind of similar to what we've been doing today with with each person They'll they'll get that in the group the facebook community The private group will keep going so that they can continue to ask questions kind of bring updates about their Their niche to the group for feedback, etc Um, and the the whole thing with the 90 day program everything is you know with access to the facebook group Perpetual access, I guess The whole thing is only 300 us as of this recording. So Um, I recommend people check it out and as I said, you know, if you buy it through me So in other words buy the program and then tell me that you you found out about it through um through me I will give you another 150 dollars of value for my future courses So any courses that you haven't yet bought for me you get 150 dollars of credit to my courses So it's kind of like, you know spending 300 and getting 450 dollars of value Um, so with that, thank you so much tat for what you do. Is anything else you want to say before we Before we end the call No, that's it. I'm grateful for you just immense blessings on all of you and all of your work and May may it only grow clear and as it grows clear that becomes a kind of a beacon that draws all these Good people towards you, you know, and may that happen soon and quickly And all the people who would mean trouble for you never darken your doorway and just a living room full of ideal clients For the rest of your days Awesome, that's great. Thank you so much tat. Um, the website is again, it's niching spiral and i ch i n g spiral dot com you'll find all the links below and There is another video of tad doing this with a few other clients So you might want to check that out. Of course, there's a link to tad's playlist Anyway, check out the links and I hope you'll I hope I'll see you in the course because I'm also in that facebook group All right, everyone. Thank you so much and we'll see you later


Welcome everyone. I'm your host Giovanni. Welcome to another Cointelegraph AMA. This time we are here to talk about O3Swap. O3Swap is a cross-chain aggregation protocol built by O3Labs. It allows users to access liquidity sources from multiple networks on one platform and find the best prices available. So I'm here with Matt Powers, the Communications Director at O3Swap. How are you doing, Matt? I'm doing well. Yeah, I'm really happy to be here. Thanks for having me. Likewise. So before we start, I would like to remind our audience to like the video and subscribe to our channel if they haven't already done it. And also this is an interactive show. So everyone who is watching, don't forget to write your questions in the chat if any questions come up to your mind related to this project. And I will immediately ask it to Matt, who is here to answer all your questions about his project. So I guess we can get into it. So Matt, would you like to give us a broad overview of what is O3Swap? Okay. Yeah. So O3Swap, as you said, a cross-chain aggregation protocol, it's built on top of O3Wallet, which was founded in 2017 in Tokyo. And we're basically connecting all the decentralized exchanges sourcing liquidity from separate decentralized exchanges using O3Swap. You can connect your MetaMask wallet to O3Swap and with the click of a button, change from something like Ethereum to something like Heco. And there will be a small fee, which will go to O3. And that fee will be used to buy back O3coin, which will be on the market starting today. Actually, we have our IDO for O3coin. And then that coin will be burned. You'll also be rewarded some O3coin in the future. And that's sort of your incentive to swap using O3Swap. Yeah. All right. So this is a pretty new project, as far as I understand. You started it this year, right? Right. Yeah, it was built starting in 2020 and into 2021. We're in the test phase now. If people want to test our product, O3Swap, they can connect their MetaMask wallet to O3Swap.com. And we have a $20 limit right now, because we're just in the test phase. And we invite users to come, try, swap, and really report if they have any issues. Give us feedback. We'd love to hear it. For sure. So just to give a little bit more of background to our audience about what is the function of O3Swap within the DeFi ecosystem, could you maybe give a bit more of a background information regarding the type of service that you offer, also comparing it to other types of liquidity providers that are available? Right. Okay. So I would describe it to people as one inch meets Dow. So we have this swap protocol, and you're going to have a target coin, and you're going to have your source coin, and you're going to connect it to the protocol. And yeah, it'll show you your route. Like the protocol might change hands like five different times, but our protocol is going to get you the best price. And it might also use separate decentralized exchanges to get you that best price, because as we know, the price per coin varies depending on the exchange. So our aggregation protocol will take your input, look at your target coin, search throughout all the different decentralized exchanges, and find the best price, even if that means a trade takes place five times. It'll show you the trade route. It might go Ethereum classic to Neo into something like Heco. It might be something strange like that. But in the end, you'll end up with Heco for the very best price. All right, I think we already have some questions from the audience. So Ken, he is asking, how can I get into the IPO? I guess this is not the right term to define your. Oh yeah. Yeah, IPO I think is used for stocks. We have an IDEO, all right. And our IDEO is on seven different platforms, including we starter, duck starter, BSC pad. Hold on, let me get the whole list here. There's seven different platforms that we're listing 03 coin on. So let me check here. BSC pad, we starter, MXC, duck starter, coback, bounce, gate.io, and duck starter. And it will be listed on those platforms today, May 12th. Or one of them might be May 13th. But I can send our medium channel into the comments once we post the video. Well, we're live right now. You can visit our medium channel. Our handle is 03 labs. Or you can separately visit our Twitter 03 underscore labs. We're listed on seven different platforms. So I think that's quite complicated. But those are them BSC pad, we starter, duck starter, gate.io, bounce, and coback. Yep. Okay, cool. I think that we can get more, now more deep into some of the specific features that you're offering. So as far as I understand, your product is focused on permissionlessness. So we are, you are providing permissionless services. So can you explain in what this permissionless consists? Right, exactly. Yeah. So we're, we're sourcing liquidity from decentralized exchanges, like nowhere via the swap, do centralized exchanges like Coinbase, Bitrex, Binance, we're not sourcing from, from any centralized exchanges like that. Our wallet is completely non custodial, and users have their private keys. The swap is built right on top of the wallet. So we never have control of your coins, like, say a Coinbase would or Coinbase holds the keys, you have your keys, you're in full control, and you could trade like directly or swap rather, directly from the wallet in a decentralized platform. Some decentralized exchanges obviously don't have certain coins or certain offerings. In that case, you would have to go to a centralized exchange, but we envision a time when in the future, when you don't have to do that, because these decentralized exchanges are becoming more and more, more and more, let's say rich and offering more and more options. And O3Swap is just seeking to be like the connector to connect all those sources of liquidity without having to visit a centralized exchange at all. Because we're passionate about decentralization, and we don't think it's cool to have to like register, upload your passport, you know, get your tax filings and all these sorts of things as you would on like something like Coinbase, where they're privy to US regulators. We envision a future where you're able to trade directly from your decentralized wallet, and you never have to give up your keys at all. Yeah, for sure. The topic of interoperability is something very popular right now in the DeFi space. So the possibility of a single product to connect separate blockchains, different protocols and make them work together. That seems one of the main challenges of the DeFi sector right now. And that leads me to the following question. So if you had to explain our audience, what are the main problems that are existing now in the DeFi space and that you are aiming to solve? Okay, yeah. So one of the biggest problems is the fees, the gas fees on the Ethereum network are very high. So that leads people away from there. And also the congestion on the network, O3Swap seeks, like our fee is going to only be like 0.3%. But when you do swap with O3coin, with O3Swap, rather, you'll be rewarded O3coin. So there's going to be an incentive to swap in addition to that very tiny fee. Also that fee is going to be used to buy back O3coin on the market and burn it. So then we imagine, well, we envision in the future that the value of O3coin will go up as the supply slowly but surely diminishes as we continue to use the fees generated by our users to burn O3coin. So you're simultaneously like transaction mining. So yeah, we're bringing interoperability, but we also realize there has to be another incentive for users to use the protocol. All right. And if you had to explain our audience, what are the main competitive advantages of your product over other that are doing the same thing? So I know that there are other products in the DeFi space that are also working on interoperability.  I would say the best price for sure. Since we're sourcing from different decentralized exchanges, our protocol can query the best price and get it to you fast. It's also very user-friendly. You don't have to be a crypto pro to use our protocol at all. It's right on top of the wallet. It's very easy to use. I've used it before. I've tested it before. And the fees are very low. I think those are the three competitive advantages. So one, best price, two, user-friendly, and three, low fee. Those things seem to me like quite attractive advantages. So now I would like to invite our audience to continue writing questions in the chat. If you have any questions come to your mind about how O3Swap works, especially if you are passionate about the growing DeFi space, if you are trading on decentralized exchanges, maybe you are curious to know some way to get the best prices over there. So if you have to mention a few of the blockchains of the different protocols you are sourcing prices from. What are those at the moment? Okay, wait. Let me pull up the schematics of the... Hold on. Yeah. The first one to come to mind is Mdex. But we've got Binance, Smart Chain, and PancakeSwap. One inch. There are many. Basically, the chains that we're connecting are Ethereum, Neo, Huobi, Solana, and Polkadot. Those are the main ones right now. And do you plan to add more? Yes. We plan to add Layer 2 networks in the future, Layer 2 networks. And yeah, we do plan to add more. But right now, those are the few. Okay. So I was wondering regarding this token that you are launching today. You said that people can access it right now, right? They can already get their hands on it. Yes. Today is our idea. Okay. And if you had to explain a new user that doesn't have much experience in participating in these offerings, what should this person do in order to participate in this offering and get some of those tokens? In simple words, how to do it? So the public sale is on the platforms that I mentioned. Duck Starter, Wee Starter, BSCPAD. There's the public sale. I think it's a $200 limit. So it wouldn't be like we're not asking for users to support with a lot of money, but just $200 to support our cross-chain aggregation protocol native coin. And the incentives provided by that coin will be that you'll be able to vote. There will be some governance usage for the coin, vote on changes to the network. And as we said, we expect the value of the coin to go up. But you wanted basic instructions on how to buy it. I can send that. It's quite complicated because there are seven different platforms and they all have their different steps in order to buy O3 coin. So I'll send that once the live is finished. All right. I guess that people will have all the time to read through those instructions. So now we have some questions from the audience. We were talking before about other competitors and other products that are trying to accomplish the same kind of things. So we have a question that says, are you scared of swipe, swap, or any thoughts on the competitor? So I'm not sure you are familiar with this swipe, swap? No, I'm not familiar. I mean, we're not scared of any competitors because we're focused on building the best product that we can regardless of our competitors. Yeah, I guess that being scared of competitors is not the right step to start with. Yeah, that's not our mentality. We're just really right now looking to build a community of users because we are quite new to the space. As I said previously, beforehand, we were just a wallet and we built our protocol on top of our wallet. Our wallet does have over 150,000 users and if they all jumped on to use the swap once we're out of the test phase, that would be miraculous. But we don't anticipate that and we're looking to build a community of more users and passionate users. Sure, and right now you mentioned this wallet that you already built some time ago and maybe it would be interesting for me to understand what is the kind of interaction between these wallets and the new platform O3 swap? So in what way this wallet that you already have is going to interact with this platform? Right, okay. So yeah, once you download O3 wallet on the App Store and it's offered on all the major App Stores, yeah, what is it? The Play Store, I think they changed the name of the Play Store, right? Apple Store and all the major App Providers. There will be a tab where you can connect your O3 wallet where you ideally would have already deposited funds and from that tab on the wallet you'll be able to get quotes and ideally swap from there. You can always see what the trading path is. As I said before, your coin might change hands several times into several different assets before you receive your destination asset. You'll be able to see the routes, you'll be able to see the fee. It's very clear from the O3 wallet using O3 swap. As for using our o3swap.com and connecting a MetaMask wallet, it is a little bit more tricky because you do have to connect that MetaMask wallet, but it's also pretty straightforward at the same time, but it's simply just not within the same tab as it is within the O3 wallet. Okay, so you would recommend that for a person that starts using your product, better to download your wallet first and then go from there, right? Right, exactly. More user-friendly that way. Okay, so now I'm addressing again our audience. I would like them to ask any questions that come to your mind about the o3swap platform, which is an aggregator protocol that is going to source prices from different sources and provide you with the best prices available. And one of its strong points is the cross-chain feature, which allows them to gather this liquidity from different chains, which is very important. So please ask the questions and I will ask them to Matt. Now, Matt, I would like to go a bit more further into exploring the risks because we all know that using decentralized platforms, you don't have a centralized entity that is guaranteeing for your funds. And so there is still risk in using a certain amount of risk in using decentralized platforms and there is some sort of vulnerability or disadvantage. So would you be able to lead us through some possible vulnerabilities that you are concerned about or that you plan to improve, maybe? Right, sure. So first of all, I just want to start by saying that o3swap is open source and we accept anyone's review. We've invited professional organizations to conduct security audits on our projects. Currently, some security data security companies that are auditing our project are CERTIC and SlowMist and they're going to provide audit reports. In the future, we plan to organize security events for developers to find the vulnerabilities in our service and sort of report them to us and they will be rewarded with o3swapcoin. Finally, a cross-chain pool in the future will be deployed on the Pali network protocol. At present, Pali has more than four billion US dollars in assets and we believe that it's a mature cross-chain solution in the industry and we believe that Pali network is secure and they're one of our partners. So that's how I would address that question. Secondly, I would say that I think in a way that the decentralized space is more secure than certain centralized exchanges because users do have full control of their keys. o3swap, we don't have your keys, we don't have control of your coins. We never ask you for that information. We just reward you with o3coin and we get a small fee when you use o3swap. So it's not like even if we want to do and we don't want to, we can't run off of your coins. That's not going to happen. There's no way for us to do that and yeah, that's the way in which it's more secure. Right, and that's the advantage of being decentralized, so being trustless, so you don't have to entrust your funds to a centralized entity. That's definitely one of the best point of decentralized products like yours. On the other hand, that being said, gone, sorry. No, I just wanted to, no, gone, gone, gone first. You wanted to say something? No. Well, that being said, of course, there is risk. There are hackers and attackers that are looking to always exploit these networks, but we're doing our best to keep things secure and inviting these companies to audit our code and keeping things open source and trying to always patch our vulnerabilities whenever we spot them. And I also heard that in these decentralized platforms, you also have a problem which is slippage. So sometimes due to the low liquidity, these decentralized exchanges sometimes suffer of slippage. So because of the low liquidity, the price can be a victim of this phenomenon. So do you have any solutions in place for avoiding your customers to be victim of this slippage phenomenon? Yeah, we do. So later on in 2021, we're looking forward to releasing O3 Hub. And in the O3 Hub, we're going to invite users to stake their coins and provide liquidity, their own liquidity to O3Swap. And that should make things a little more stable in the future and prevent something like slippage, just providing more, like we're going to have our own liquidity, our own pool, so to speak. Okay. And when is this step going to be implemented in your roadmap? Our roadmap shows that in Q3 of 2021, O3 Hub will be deployed. All right. And we're going to talk more further about your roadmap in a bit. But first, we have some questions from our audience. So Leonard Bunder is asking, which symbol is traded? So which symbol your token is going to be traded? Oh, that's a slam dunk. O3. O3. Yeah. O3 coin. The symbol will be O3. Okay. That's pretty straightforward, of course. So another question. We have Kugami asking, what's the coin price? So what's the initial coin price? Yeah, today, during the IDO, the coin price, one O3 coin is one US dollar. Okay. And that's the starting price or it already increased? That's the starting price. It hasn't increased. I think it's dropped a small amount since the opening. All right. And the same viewer is asking also, when your coin is going to launch on PancakeSwap, if ever, is going to launch on that? That's a good question. We hope as soon as possible. Right now, our focus is on the IDO. We hope to be on all the major players, like PancakeSwap. If you can consider PancakeSwap, a major player, as soon as possible. Yeah. We have a lot of work to do, I think, before we get to that level. It's a good question. And so this is my curiosity. Basically, your token now is going to be available on what platforms? Just, I mean, what are the platforms that your token is going to be available right now? To trade? Yeah. Or to buy? Let's do buy and then trade. Okay. Yeah. As I mentioned, BSC pad, duck starter, we starter. What is it? Co-backs? I'm sorry. Lots of partners. So they find it. Yeah. Co-back, bounce certified, gate.io, and MXC. Those are the public sale platforms where you can buy a O3 coin. Okay. So I recommend our audience to have a look and check the... Yes. Please support us, guys. We could use it. Yeah. Just telling the audience to please go ahead and check that out. Yeah, guys. Don't be shy. It seems like an interesting project. So you can ask any questions that you want to know in order to be prepared in case you want to decide supporting it. So this is the time to ask questions to Matt. He's going to answer them. So we have another question from our audience. Last, Cuba is asking, is this the same O3 wallet built a couple of years ago? I guess, yes. Yeah. Yes. It's the same O3 wallet built a couple of years ago to house Neocoin. It was originally launched in 2017 for the Neocommunity to store Neocoin. That was back when Neo was being referred to as the Ethereum of China. O3 is a big partner of Neo and an offshoot of Neo. So it's one of our bigger partners. Yep. It's the same O3 swap that was built a couple of years ago. O3 wallet that was built a couple of years ago. Sorry. Okay. So I guess that you are already well-known among our audience. If we have already these questions. Yeah, that's awesome. You already built a good brand. So now I would like to ask you, because one of our viewers mentioned Pancake Swap, I would like to ask you if you could explain our audience what is the difference between O3 swap and AMM protocols like Uniswap, Pancake Swap and others. If you have to draw a difference between your platform and those automated market makers protocols. No. They're pretty similar. Yeah. I wouldn't say that they're identical. I'm sure their tokenomics are very different. We'll be one of the few that are using transaction mining where we reward people with O3 coin who use the swap. I don't think Pancake swap does that. So that's one of the major differences. If I'm not mistaken. Yeah. I would say that's one of the major differences is being rewarded with a coin as an incentive for swapping using our protocol. Right. But also as far as I understand, you have this cross-chain interoperability while I'm not sure if Uniswap and Pancake Swap have that. Is that also one of your characterizing features? Right. Yeah. Oh yeah. Of course. Yeah. We can change between different decentralized exchanges and Uniswap and Pancake Swap are just on one decentralized exchange. Right. Right. So that's something I think people should. Oh yeah. That's huge. But yeah. So let's see if we have more questions from our audience. Let's see. I guess we have one viewer asking. So not yet on MXC. I guess MXC is another decentralized platform. I guess is it available on that platform? No. I believe he's talking about the IDEO. MXC is one of our partners for the public sale. So yeah. MXC I believe will be tomorrow, May 13th will be the public sale of O3 coin on MXC. All right. So most of the platforms is on the IDEO is on May 12th. MXC is one that's May 13th. All right. Now I would like to explore a little bit more the fees issue. So you said that you offer particular advantages regarding fees. So we have one of our viewers who is asking does this project skip the Ethereum fees? Maybe it's worth for you to cover a bit more that aspect. Yeah. Primarily it will skip the Ethereum fees and it will just be our fee. We're sourcing liquidity from different decentralized exchanges. So but I guess they are built on the Ethereum blockchain. So yeah. When I've used it, I haven't had to pay like a separate gas fee on top of the O3 swap fee. So yeah. I believe it skips the Ethereum fees. Yeah. Okay. All right. So let's I will remind again our audience to continue asking questions. Maybe you want to know about what are the next milestones that the O3 swap has in mind and what will be the roadmap so that we will see in the next months because this is actually the next question that I'm going to ask you. So what are the main milestones that you plan to achieve in the upcoming months? Okay. So the past two milestones that we've hit recently are we launched our website o3swap.com and got the test aggregator in place there in addition to directly on O3 wallet. Then today and tomorrow we are having our IDO and publicly selling our coin. That's a big milestone and achievement for us. In the coming months, O3 swap will go fully live. So it won't we won't be testing it anymore. There will be a higher limit on transactions much higher than the $20 that's in place now. That's just used for testing. And then later in the year we plan to launch O3 hub, which is a pool. It's different from our aggregation protocol in that it will be like pooling coins. For instance, stable coins. Let me pull that up real quick. Okay. So yes. This will allow O3 users to provide liquidity and pool tokens together. And they will receive rewards for that as well. So say somebody wants to trade a U.S. dollar token for BUSD. That U.S. dollar token would enter the pool and BUSD would exit the pool. And that will be our O3 hub. Okay. So as far as I understand, basically at that point once you will launch that pool, users won't be just getting liquidity from those different sources that you aggregate, but also they will get liquidity from your kind of in-house liquidity pool. Yeah. Our in-house liquidity pool. Yeah. Well said. I couldn't have said it better myself. Yeah. That's exactly it. And that is that launch is planned for Q3 of 2021. And then after that in Q4, we're looking forward to deploying O3 SWAP on a major Ethereum Layer 2 network, Poly network, and they're one of our partners. Okay. Cool. Maybe we want to expand a little bit more on this partnership issue. So if you want to remind our audience, what are the main partners that you secured so far? If there are many, maybe you can mention just a few of the most renowned, the most famous. Right. Okay. We recently secured an investment from SoftBank of Singapore. Box mining has invested in us and we have a lot more, but those are the most famous as of now, SoftBank of Singapore and Box Mining. I'm sure our users have heard of SoftBank. All right. And maybe you want to also give some information about where your team is based. So we know that probably it's a decentralized team.  Our developers are primarily based just out of Shanghai and a city called Ningbo in China. So that's our main base. The O3 wallet was founded in Tokyo. The company has since changed hands. It was sold to our CEO and founder in China. And yet we do have other people in London, New York City, and Singapore as a part of our team. Oh, and one person works out of Dubai. So yeah, we do have people all over the world, but most of our team is in Shanghai and Ningbo, which is in China. Okay. And of course, I guess that it's not worth to remind the people that are already familiar with the five projects, but I guess that we need to remind that differently from centralized exchanges, you don't have jurisdiction. So you are accessible all over the world, right? Yeah, exactly. We're not under anyone's thumb. And if you want to use O3 swap, yeah, from anywhere in the world, we welcome that. We would love to have you on board. Awesome. So you said that there is no requirement in terms of identification procedures for anyone to access your services, right? Yeah, that's absolutely true. We don't request any identification, any passport. If you want to factor authentication on your wallet, we invite that because it's more secure, obviously, but it's not required. It's completely decentralized and you have control of your private keys at all times. We won't ask you for any personalized information, and we like it that way. All right. So I guess that we are heading towards the end, but we got some new questions from our audience. So last, Cuba asks, does O3 still collect gas from NIO and ontology? I'll have to get back to you on that. I'm really not clear on these fees. My feeling is no, that we don't collect gas fees from NIO because they're one of our partners, but I'm not sure about ontology. All right. And where can our audience find some info about that in case they want to follow up on that? Right. Yeah, they can go to o3swap.com and try out for themselves, connect their MetaMask wallet. We also have our Twitter is O3 underscore labs at O3 underscore labs. We have a medium. Please tweet at us, comment on our medium, comment on our tweets. We're still growing. We only have about 30,000 followers on Twitter. We think that's quite low at the moment, but we've grown a lot in the past few weeks. Right. I think we have a question more regarding the name of your company. So Chills3more asks, people here are using zero instead of O for the website. So can I ask again, is there no concern about this branding? So what's the O? It's like a number or is a letter? The O is a letter. It's not a number. It's not a zero. It's an O, a capitalized O. So you could think of it like if NEO were spelled with a three, our branding is backwards NEO without the N and the E is a three. So it would just be O, like Octopus and three. That is concerning that people are entering the zero. I didn't think of that. So is that the origin of your name? Like you, you invented it by spelling backward the name of NEO. Is that the origin of the name O3Swap? I've asked around and nobody knows. It's so strange, but that's my suspicion because I don't see. We also just think it's very easy to remember, but as for the origin of the name that's back in 2017, it was a different group of people running the wallet than it is today, and nobody seems to know anymore. But I do think that it's a good name, that it's easy to remember and that it's catchy. But yeah, I highly suspect it comes from its relationship to NEO, because it used to only hold NEO, but now it holds different coins like Ethereum, Bitcoin, Uniswap and Hiko. All right. And I see that we have another question here. So there is Ken E, who is excited about this idea. So he says, okay, let's go over how to get this idea. I'm guessing I can only pay using Ethereum either. So is it correct? They can only pay using either? No, no. I'm pretty sure they can use Fiat to pay to buy O3coin, or definitely US dollar token. Yeah. All right. Not just Ethereum. Okay. Cool. So, Matt, I would like to give you an opportunity to mention some final points that you want our audience to know about your product. So anything important you feel like underlying? Right. Absolutely. I feel, yeah, the best benefit to our swap is that it sources liquidity from different decentralized exchanges, interoperability. It's sort of that bridge connecting all the decentralized spaces, and therefore you can get the best price. We have low fees, and definitely the fact that it's totally decentralized. You always have control of your private keys. We're very transparent. You can see the route it's going through to get to your target asset. I think that those are the big strengths. Yeah. Is there anything I missed, Giovanni? No. I think that was pretty clear. I guess we have one last question. Maybe you want to remind our audience where you can buy your token. Yeah. Okay. BSCPAD, WeStarter, Kobac, WeStarter. Let me just pull it up here. Hold on. I don't want to miss anyone. DougStarter, gate.io, and MXC will be tomorrow. May 13th will be MXC's IDO sale. But all the others are May 12th, which is today. So yeah, go check it out. You can check out our medium.com handle 03 Labs and all the information is there for anyone that wants to get involved and buy both recall. For sure. And also, yeah, guys, don't forget to check out the website 03swap.com for more information about this aggregation protocol that can aggregate sources, that can provide liquidity sources from multiple networks on one single platform and find the most advantageous prices available. So I guess we can wrap things up. Thanks, Matt, for participating in this AMA. All right. Yeah. Thank you so much, Giovanni, for having me. I really appreciate it. And yeah, you were a great host. And you were a great guest. Also, I would like to thank our audience for being with us and for asking all the questions. I'm Giovanni, your host. If you haven't done it yet, just like the video and subscribe to our channel. See you next time.


Hei, cyfaint. In this video I'm going to be talking about why the narcissist cannot be intimate with you. Please like, comment, share and subscribe. Click the bell icon to receive notifications for my future videos. If you would like to donate my PayPal links in the video description. If you are interested in one-on-one coaching. You can email me at Narcisefathcoaching.com The narcissist cannot be intimate with you. You cannot have a close friendship or personal or sexual relationship with the narcissist. You cannot have a connection with them. They are not capable of being emotionally vulnerable with you. They believe that love and kindness is for people who are weak. If they were to be intimate with you, it would create an attachment causing them to lose their power. The narcissist attaches their victims to them. They do not attach to their victims. If the narcissist was to attach to their victims, their fuel needs would not be met sufficiently. They would not be able to survive. They have to be free of anything that could potentially slow them down or prevent them from getting their fuel. Once the narcissist has extracted all of the fuel and resources they can get from you. It is in their best interest to move on and find another source of supply. If they were intimate with you, it would have created an attachment which would have made it more difficult for them to move on. Rejecting intimacy eliminates the threat of attachment. At the beginning of the relationship, you could be fooled into believing that the narcissist does desire intimacy, but they are actually mirroring you or appealing to your own ideals. They mirror your likes and interests to develop a bond or create a sense of familiarity with you and secure you as a source of supply. Intimacy is used to support the illusion and to control you, but it isn't real. They're just reflecting back to you what you're displaying to them, what they think you want to see or what is considered to be the social norm. Their intimacy is artificial or manufactured and it is used to trick or manipulate you once the relationship moves to the devaluation. Even their artificial or manufactured intimacy and affection is taken away by devaluing you and removing their false intimacy and affection. It ensures that even if there was a possibility of attachment, it is now removed. Devaluation prepares for the discard phase, making it easier for the narcissist to leave you. It is in their nature to reject true intimacy. They apply false intimacy to secure you as a source of supply. But even this is removed through devaluation. By rejecting true intimacy, attachment cannot develop when the narcissist has extracted all of the fuel and resources they can get from you. They can let go and replace you in a way that does not affect them. It is quick and effective. They don't waste their time or energy by rejecting intimacy. Their resources can be directed towards obtaining fuel and resources. Intimacy must be rejected for them to sustain their existence and success. Thank you for watching and I'll talk to you soon.


Vegans and vegetarians had higher risk of stroke, but it's okay because their risk of heart disease is lower. That's not actually true. Their overall mortality did not change, they just died from their brain exploding instead of their heart stopping. There are several flaws with this study. One is that we are using the term meat eater, when in reality meat eaters consume the majority of their calories from plants. People say Americans are sucking down meat like nobody's business, but reality is that Americans consume over 70% of their calories from plant foods. Does a cheeseburger or a hotdog really have the majority of its calories from the meat? Are there so many fillers and processed junk plant foods in that product that we are consuming? We also have to consider that the majority of meat consumed in the United States is low quality conventionally raised crap. This ties into pescaterians having the best life expectancy as found in this study. Most fish is of far higher quality than the beef, pork and chicken that people are eating and if we were to consume wild quality meats, pasture raised grass fed, the results of the study would have been drastically different. The main issue with this study, which applies to just about every single nutritional study there is, is that the relative risk is inconsiderable. Relative risk is used to measure the change in disease rates according to the study. And the real purpose of relative risk is do we need to conduct further research because if the number is high enough, that means okay, there is something here, but by no means should this relative risk number be thrown into a news article saying that vegans and vegetarians have a 20% higher risk of stroke. That's not what the number actually means.  I would like to disregard this study and all of these nonsense news articles, but this study is a lot different from others in the sense that it did not change the variables. They didn't plug in certain algorithms and formulas to manipulate the data. They just looked at statistics. Usually they're trying to account for smoking, lack of exercise, other factors in the lifestyle. This was heart statistics and there is a pattern of vegans and vegetarians having a higher risk of stroke and lower heart disease rates. But we want an explanation. Many of these articles speculated cholesterol or nutrient deficiencies, fortunately for you boys and girls, Frankie Boyd has discovered the mechanism that causes vegans to have a stroke. And there's two parts to this, vitamin B12 deficiency causing a high homocysteine level in the blood in addition to a high omega-6 fatty acid, linoleic acid consumption. Vitamin is an amino acid that occurs in the blood. It is normally converted into methionine requiring a lot of nutrients that are only found in animal foods. Even when vegans supplement vitamin B12, they still exhibit high homocysteine levels because they are not converting it properly. High homocysteine contributes to arterial damage and blood clots. This is probably the most dangerous aspect of a vegan diet and it's unusual how every single vegan has high blood levels of homocysteine but doesn't talk about it. Linoleic acid is an omega-6 fatty acid that occurs in large amounts in vegetable seed oils. As many vegans are afraid of fat and don't consume large amounts of them, this is a lesser issue compared to homocysteine but isn't something that should be ignored. However, it is safe to say that a high homocysteine level can lead to a stroke on its own. When you consume large amounts of linoleic acid, the plant form of omega-6 fats, the fats in your body actually change their composition to this fatty acid. All of the triglycerides, the lipids including cholesterol. You are what you eat. Your body doesn't actually recognize linoleic acid when it exceeds a certain percentage in the tissue. It starts producing inflammatory compounds to get rid of it. This is because linoleic acid never existed in high amounts in our diets until we started consuming soybean oil, canola oil, peanut oil and the many plant-based processed foods that contain large amounts of vegetable seed oils. Imagine your body not recognizing a cell, attacking it and the cell becoming inflamed. This is a very simple explanation of how linoleic acid actually causes heart disease. So you have the increased oxidative stress and arterial damage from high homocysteine.  There is so much of them that your body is trying to get rid of them and dealing with that results in a lot of cell death that is not controlled because your body simply can't handle high homocysteine levels. Then you have more oxidative stress and arterial damage from omega-6 linoleic acid. Not only is your body attacking the cholesterol cells that are composed of linoleic acid which they are actually trying to heal tissue, these omega-6 fats are very prone to oxidation. It's pretty easy to see how a diet low in vitamin B12 and high in omega-6 is an early way to the grave. Now these news articles did say that eliminating meat will reduce your risk of heart disease. But as we said earlier, these people are consuming low quality conventionally raised meat. Guess what happens when you feed pigs and chickens soybean and corn? Their fatty acid profile turns into linoleic acid.  I actually brought this up several months ago. In a video titled, A Vegan Diet Will Give You a Stroke. But now that this news article came out, it seems like a good opportunity to address this again and see if the knowledge goes mainstream. I don't think anyone has connected the dots on high homocysteine and high linoleic acid consumption leading to stroke. So I'll link that video at the end here if you want to understand more about the science behind what is actually going on in the body. If the understanding of this becomes mainstream, it would deal a devastating blow to the vegan diet. You can replicate this in controlled studies incredibly easily. It would become clear that we need to consume animal foods and that vitamin B12 supplements and eating some dirt on your vegetables is not adequate. I don't think there is a better opportunity than this. But how popular this has been in the media, even my parents are talking about this, and I think just about everyone else is as well. I hope you guys can share my video and spread the understanding of why this is happening. Thank you guys for joining me. If you could please hit the like button and subscribe as well as hit that bell icon. If you guys would like to support me further, definitely check out Frankie's free range meat. If you guys would also like to check out Frankie's Naturals, Minimal Ingredients, Minimally Processed, Hygiene and Cosmetic Products. You can also reach out to me, frankatufano at gmail.com for one-on-one fitness and health consultations. Thanks again for joining me guys and enjoy the rest of your weekend.


I come to you after like two months of not uploading with my head hanging low, bearing some unfortunate news, and that unfortunate news is that I may or may not have gotten myself into a bit of a pickle yet again. Pretty much immediately after I uploaded my Monster at 21 Faces video, my life kind of got very stressful all of a sudden and that resulted in one of the worst waves of depression I have had in years. I tried writing a script for a video, it was just impossible, I couldn't get words on the page, I filmed the video, it was like pulling teeth, I tried editing it, it was just impossible, I couldn't bring myself to do it. Part of the reason why it took so long for me to come back is I was just waiting for the motivation to come to edit that video and I'm officially washing my hands of it Pontius Pilot style and just saying nope, it can't be salvaged, it's just a failure of a video. Here are the only funny clips from the video, everything else is just garbage. Nivec Ogre has such a bigger forehead than me, he has so much more room to work with. God, he's better than me in every way. This is what we're kind of starting with, it's adjustable. It looks like shit, I know.    This is the cleanest I'm going to be able to get it. Is it perfect? No.  Goths, if you're seeing this, help. Oh my god, speaking of Goths, I'm trying to keep up with the story. First of all, I thought Luna was one person. It's a whole group of these bitches. There's three characters that have the same name. How am I supposed to follow the story?   They're kind of like a satanic cult parody of the Catholic Church. And I was watching footage of one of their live shows. One of the guys was talking and he was like speaking in European accent. And I was like, that makes sense. Like he's imitating the Pope. Like he's playing a Pope-like character. Good for him, he nailed the accent. Tell me why I found out that he's literally just European. He wasn't faking the accent. I forgot European people exist. That all being said, for sure the next video I upload is going to be Kitchen Princess Part 2 because I need something to be happy about. If there's anyone who can save me, it's Najiga. Anyway, because of all the stress, I was having a moment of weakness. Como se dice, lapse in judgment, I guess. And I forgot about my history and thus I was doomed to repeat it. And so I made the rookie error of posting about one of my dreams on TikTok. For those of you who aren't aware of the Tricks Rabbit situation, good, keep it that way.  Long story short, I have been burned in the past by making TikToks about what I assumed to be like an innocent, funny dream that I had. And it blew up in my face and ruined my life for a long time. And I vowed that I was never going to do that again. This is the TikTok I posted, just a little joke about an actual dream I had. Almost instantly my comments blew up. This video now has over a million views. I can't sleep at night. Obviously, it's an interesting concept and so obviously caught people's attention. But of the thousands of comments that video now has, at least 70% of them are asking, was death hot? So I decided I'm going to make this video talking about my dream, explaining it, clear the air, move on, kitchen princess. A lot happened in this dream besides just my interaction with death.  But what happened was I was standing in my backyard and death walked out of the garage.   And then walked right past me. As she walked past, I vividly remember saying, you look good. And her responding, thanks.  So here's just a rapid fire of questions people had about the dream. One, a lot of people were surprised that I described death as she. In my dream, death was a woman. And I found out from the comments section that that's actually very common in a lot of cultures and in different languages.  So it's actually not uncommon for death to be a woman. Like I said, the majority of the comments were people desperately begging me to know if death was hot.  It's embarrassing. Like, I feel like I should have to go to confession for you.  This, come on. It's my subconscious. Stop objectifying it.  I couldn't see her face. It was all shadows. She had, I think like pale skeletal hands. I don't know if there is like any skin on them, but I could see the bones. A very significant detail of this version of death was that she had a hole in her cloak for her cleavage. I kid you not, that's what my version of death looked like. I don't know what that says about my subconscious. But I guess the canonical answer to is death hot is yes.  The second most common question I got was people asking what did her voice sound like, more specifically, did she have a sexy voice? It's times like this that I wish horny jail was a real thing. I wish that wasn't a meme.   You embarrass me. Anyway, to answer that question, I personally didn't find death's voice sexy because she had my voice. Death spoke to me and my voice. There are some very unpleasant implications to that, that I am not going to be unpacking. Finally, people were stunned by the number of hours she gave me. Please don't fall.  I promise this isn't me symbolically disobeying black lives matter. I just don't have any tape that works. I'm using painter's tape.  So yeah, people were surprised by the time limit that death gave me of 64,000 hours, which translates to approximately 7.3 years. Some people said like, that's a good amount of times.  But hands down, the comments that struck me the most were the ones like, wait, I need to quote exactly here. Someone commented and said, I need you to never change your username so I can come back in 7.3 years. I'm invested, literally made a note on my phone. This cop cut the cameras.  The fact that all of the replies to this comment are like, can you tag me when this happens? Remind me, please. Yeah, can you remind me too? I'm also invested. You people are twisted. You set an alarm for my death. I mean, truly, something that I don't talk about enough that I should talk about more is how grateful I am for my audience. The fact that people want to subscribe to my channel and listen to me talk, not for an ARG, not for Daisy Brown, not for whatever, but just for me. That means the world to me, and I don't tell you guys that enough. I also don't talk nearly enough about how proud I am that I have cultivated an audience on the internet of people who aren't, like, sycophantic stans or, like, doxing bullies or people who just blindly agree with and support everything I do because that's toxic and that's never been the kind of audience that I want to have. On the flip side, I have cultivated an audience of people who are actively counting down the days until my death.  Anyway, this was just a quick little update video on where I've been letting you guys know I'll be back. Thank you so much for being so patient with me while I've been gone. I truly do love and appreciate you guys so much, even though you're all horny and insane. Subscribe if you want to, don't if you don't, and I'll see you next time I upload. Bye!