Thank you. Let me say how grateful I am to the Bible Society of Nigeria for the very kind invitation to be here at this Leadership Summit. And I must take a minute to acknowledge the Chairman and Father of the Day, Chief Olushegun Aremor Basemjo, who, as you've heard, his birthday was only a few days ago. And we all saw the video of his bouncing around on the football pitch. No one was quite sure whether it was 85 or 58. Let me begin by acknowledging the very great work that has been done by the Bible Society of Nigeria since its inception in 1966. And a lot of that pioneering effort is attributable to Dr. Francis Akhanuibiam, the first indigenous governor of the defunct Eastern region of Nigeria. The translation of the full Bible in 26 Nigerian languages with ongoing translation projects. The New Testament has been translated, we are told, into 60 local languages, while some individual books of the Bible have been translated into 98 languages. The Bible Society is the first Bible Society in Africa, we are told, to build a deaf translation center. And that center has translated 145 Bible stories into sign language. And we are also told that, of course, the center is very active and has been doing a lot of great work. And the Bible Society of Nigeria, we are told, is the highest distributor of the English Bible in all of the United Bible Societies. The translation of the Igala language Bible in 11 years, first, I think, accorded you the honor of being the fastest translation society amongst the United Bible Societies. But we heard that in 2021 and we just heard that, that you broke that record on the Igala Bible translation by doing the translation in all of six years. So I think that, again, we deserve another round of applause. But I think perhaps more importantly, the BSN provides effective church support through outreach and programs for people in the hinterlands. And the Bible resource and Bible resource is also for evangelism. And this, of course, is one of the most important, in my view, one of the most important works that is done. But these are impressive, very impressive achievements. But as we've heard from several leaders of the Bible Society, there is a lot of ground to cover. And with over 500 languages in Nigeria, we've only done a fraction of what we are meant to do. And currently, most people, most people do not have the Bible in their local languages. More than half of these languages have not had a single verse of scripture in their own language, or translated into their own language. And this automatically places the scriptures out of the reach of a large percentage of Nigerians who do not possess formal education. So if so many of our people do not have direct access to the scriptures, how will they derive benefit from their salvation? And there is great benefit in the Word of God. And we've heard that several times today, which of course leads to the theme of this meeting, the Holy Bible, our reliable foundation for maximizing personal and national well-being. I must say that this is a most audacious assertion that there is a book that can actually do that, that it can actually be the foundation for personal and national well-being. But the good thing is that it is true. The Gospel is indeed the reliable structure on which personal and national development can be founded. And there is no developed civilization in the world that has not benefited from the Gospel of Jesus Christ in its development. Recent history will tell us how the Gospel of Jesus Christ transformed societies. The Protestant Reformation and those of us who are familiar with history shows us that when believers like you and I in Europe, in America, and later Asia, changed their world by observing the principles of scripture in their everyday lives. Some of the best writers on the subject, Ashton, Max Weber, for example, all agree that even the Industrial Revolution and the prosperity of the West benefited greatly from the observance of the principles of the Gospel, especially through the way the Puritans preached and practiced the Gospel. The strict observance of Gospel principles, especially righteous behavior, was so crucial. Scripture says in Proverbs 14 verse 34, it says that righteousness exalts a nation, but sin is a reproach to any people. But the principle was applied also to the individual, because when you hear righteousness exalts a nation, obviously we're thinking in terms of multitudes of people. But a nation is actually a person. And God speaking to Abraham in Genesis 12 verse 2, a part of Genesis 12 verse 2, actually says to him, I will make you a great nation, which of course means that the individual actually has inside of him the nation. So when the scripture says that righteousness exalts a nation, it says the same to an individual. So for those who practice these principles and we speak of the Puritans and the Protestant Reformation era and all of that, integrity was crucial in all things. Matthew 5 verse 37 says, let your yes be yes, and let your no be no, a simple definition of integrity. And of course the scripture goes on to say that for whatever is more than this is from the evil one. So honesty, righteousness, trustworthiness in business, in our social interactions were considered fundamental Christian behavior. Those were considered fundamental. There was no question at all that if a person described himself as a Christian or influenced by the gospel of Jesus Christ, he had to exhibit those attributes in business, respect for credit and obligation was key. If you borrowed money, you had to repay. After all the scripture says in Psalm 37 verse 21, that it is the wicked that borrows and does not repay. So these words made a difference in the lives of the Christians of that time. It made a difference in their business interactions. It made a difference in their social interactions. And the diligence with which believers worked in the factories, in offices led to the description of hard work and diligence and service as the puritanic work ethic. So when we hear the expression, the puritanic work ethic, it actually refers to the way that Christians of a certain period worked. And today it is used to describe hard work and diligence. So there's a lot to be said for the impact that the gospel of Jesus Christ made in transforming those societies. The principle of the gospel, especially those related to service, for example, and one of the major principles is that the leader, the greatest leader is actually the servant. So the leader must be prepared to be the servant of all. Mark 10.43 says, Yet it shall not be so amongst you, for whoever desires to be great amongst you shall be your servant. So the whole questions around servant leadership and all of those concepts that we hear today obviously have their roots in the Bible. That those who want to be considered great must be prepared to be servants of the people. The scripture goes on to say, for even as the son of man did not come to be served, but to serve and to give his life a ransom for many. So the example in scripture, the example of Jesus Christ in scripture is of a servant leader, one who came to die for his friends, who came to die for us, and who came to die for us all. The concept of servant leadership, as I've said, has become a major pillar of Christian teachings on leadership. And it influenced the way that leadership has been perceived in many of societies that have benefited quickly from the influence of the gospel. But as we heard and as we've read, the influence of the gospel in Europe and America was just one part of the story. It actually also led to the transformation of Asia. Because when you read again, when you look at history, it's evident that something incredible was happening in the West. And of course, the Asians were looking at what was happening in the West. Don't forget that Asian civilization, the Japanese, the Chinese, etc., were very long established civilization, before Western civilization, very long established. Many of them highly developed ever before Western civilization became anything at all. But all of a sudden, especially after the Protestant Reformation, it became clear that the Asians were stagnating and the West were developing at a very rapid pace. So the Asians also had to pay attention to what was going on in the West. It was Alex de Tocqueville, the French philosopher, the French philosopher, who was trying to describe what he saw in America. Alex de Tocqueville, by the way, wasn't a Christian of any kind, but he went around trying to discover what it was, what was that component of American society that made it so great within a short period of time. And he said, I sought the greatness of America in her fertile fields and her boundless prairies. And it was not there. In her rich minds and vast commerce, it wasn't there. Not until I went to the churches of America and heard her pulpits aflame with righteousness, did I understand the secret of her genius and power. It was so evident to someone like him that the impact of the word of God on society could only be discovered when he went to the churches and saw the full gospel and heard the full gospel of Jesus Christ being preached. But it's important to remember and I've said that the way that the American society was transformed is exactly what happened to the Asian societies. So during the period, and I must take you through a bit of history, so during the period of what is called the Meiji Restoration, and the Meiji Restoration for those who might be familiar with it, is the Japanese, the emperor, the Japanese emperor was called the Meiji at the time. Now during that period, there was an interesting thing that happened. Of course, the Japanese realized that Western society was developing at tremendous speed and they saw clearly that Europe and America were going way ahead of them. So there was actually a mission called the Iwakura mission, which where the Japanese emperor actually sent about a thousand and eight hundred scholars, young men and women, to America and to Europe. And even if you google this, you'll find it all there. It's called the Iwakura mission, the Iwakura mission. It was named after the head of that mission, you know, Tomoni Iwakura. And what they did was that they actually visited America, visited Europe, trying to find what exactly made the civilization so different and so outstanding, and how they were able to make progress so quickly. And they found that it was the same, these principles, principles of righteousness, hard work and diligence, you know, the principles of integrity, etc. All of these principles, of course, were principles of scripture. They found that it was these scriptural principles practiced diligently by these people that made all that difference. By the way, the Chinese, of course, the Japanese, nobody copies like the Japanese, and they went back home and copied these principles and began to apply these principles. By the way, the Japanese did not take all of the gospel because if they did, they would also have taken salvation. And don't forget that the gospel, there are two aspects of it. One is that the gospel can actually transform society just by following principles. But the most important part of the gospel is salvation by grace, which entitles us to eternal life, or which assures us of eternal life. But there's also practice the principles alone. If anyone who practices the principles alone, of course, must know that you are missing the biggest part or the best part. The best part is eternal life in Christ Jesus. So this is why, and when you look at the way that these societies have been transformed, this is why the Great Commission is so important. Matthew 28, verse 18 to 20. And of course, all of us are familiar with that. Go ye there for and make disciples of all nations, baptizing them in the name of the Father, Son, and the Holy Spirit, teaching them to observe all of the things that I have taught you, and lo, I am with you until the end of the age. The Great Commission is so important because this is really what we are about. This is what Christians are about. We are about teaching the Word of God, spreading the Word of God, which is why the Bible Society of Nigeria is so crucial because you cannot teach the Word of God, you cannot spread the Word of God without the Word of God. And that's why we need to have the Word of God in every possible translation in your possible way. But I just wanted to emphasize something that, you know, the Bible is not a book of philosophy, although of course you'll find a great deal of philosophy in it. Neither is it just a book of sound wisdom. There is, of course, sound wisdom, but it's not about that. And it's not meant to present a religion. And I think it's very important for us to continue to emphasize that. The Bible does not present a religion. It does not. And it's not meant to be. A religion is a belief system, under guarded by rules and regulations. That is not what the Bible is about. It is the message of the sacrificial death of Jesus Christ, taking upon himself the sins of the world, substituting his own sinlessness, for our own sinfulness, and giving us his righteousness, so that we can then be acceptable to the Holy God, and we can become truly children of God who will inherit eternal life. So it really is a gospel of love. And at the heart of the gospel is love of everybody, which is why the gospel is somewhat contrarian, because the gospel says we must love those who hate us. We must pray for those who curse us. Now that is very difficult, especially where you find that there are practical demonstrations of hatred in society. And it can be very devastating indeed. And you see it here and there. But that is what the Word of God is. And that is what we are called upon to present to the world.  We are meant to present a gospel that says we must love our enemies. We must pray for those who curse us. Because that is Jesus Christ, the essence of Jesus Christ. He died for us despite everything, and all the wrong that we've done. And so I would just want to urge that, especially in the preaching of the Word in our society, we must get to the heart of the matter. Because the only thing that separates us from any other belief system is that there is a plan for salvation. And that plan is by the sacrifice of Jesus Christ, the Son of God. Because of that sacrifice, you and I need not pay anything else. It's given to us by grace. We will actually get to heaven, not by personal effort, not by anything that we've done or do, just by accepting Christ as Lord and Savior. So I think that it is so important that we keep emphasizing that the Word of God is not about religion, and that it is really about the love of Jesus Christ. So I would want to say, and I just want to add to all that has been said so far, that this Word must find its way into the hearts of men, but it must do so first by finding its way into their hands. We must be able to get the Bible across to people all over the world. And that's up to us entirely. We must actively and aggressively find the resources for printing and distribution of the Word. Technology will be a great help. We can crowdfund today. We can find, I mean, I'm sure that the Bible Society's website, we can get a full, we can do a page that's just dedicated to those who just want to, who just want to contribute something or the other towards printing and towards translation of the Bible. We can even do an app. We can do a competition. You will not believe the number of young men and women today who are doing incredible, who are writing incredible software, doing all sorts of apps. They develop those apps in record time. If we are to tell them that, look, we're looking for some, even for translation, if we are to tell them that there's a big competition to translate the Bible from English to a particular language. And let's just throw it open. The young people, you will not believe what is possible. Today with artificial intelligence, machine learning, et cetera, I'm sure that we can do these translations in less than six years. I'm sure we can do them in a year, maybe two years. And so there's so much out there that our young people can do and can help us with. So I certainly look forward to partnership with the Bible Society of Nigeria. And I hope that in the coming years, we will move much faster than we've moved in the past 100 years or so. Thank you all very much.


We're starting off with our very first category and to do the honors. To join me on stage, may I request Sharif Rangnekar, Chairman, Integral PR and Karuna Guliani, Associate Director, Discovery Network Asia Pacific to please join me on stage for the first set of awards. The first category, which is campaign category. And by the way, now that I'm gonna be taking my first sip of wine, we declare the bar open. No excitement. All right, so could we have the shortlisted nominees, please? And it was great to see the number of excellent submissions that we got. And also good to see that I know how people and how organizations and agencies dealt with them. Lessons for all of us. Any guesses on who the first trophy is going to? Polarity, Zorki Polo. Jai Matadi. All right, let's find out who the bronze trophy winner, the very first winner is Russ Publica Consulting. Margarine campaign leads to anti-national tag, a survival saga. We'll say Kuchika Salam, just because, I just wanted to say a few words because everything was revolving around social media campaigns, the eco chambers. We, in campaign, we handled a crisis communication for Malabar Golden Diamonds, a calamity which was caused by the noises made by the eco chambers. And this is just the beginning. Many of you might not be familiar with the name Russ Publica Consulting. Russ Publica Consulting is based in Kuchi, led by a veteran in the industry, Mr. Sajivogis. And this goes to our boss, Mr. Sajivogis. Cheers. And as the chairperson of the jury said, gone are the days of PR just in the metrocities. We are in the regional markets, we have a hold and we'll be back next time with more injuries with a huge bang. Cheers, team Russ Publica. Congratulations, I only allowed you to speak because I knew that you're representing Malabar Golden Diamond, I'm expecting something in return now. Moving on to our silver trophy in our very first category, let's find out who the winner is. Where are you guys going? Relations, can we hear it out loud? Air India, brand building, crisis management, real 24 seven story. Congratulations, team perfect relations and of course, Air India. We're moving on to our highest medal in our very first category. Let's find out who the gold trophy goes to. Congratulations housing.com for winning the gold trophy in our very first category.


Building responsibility in teams increases team performance and makes working in the team much more enjoyable. Team performance increases because we all do a better job when we want to do the work, compared to when we feel we have to or are scared of the consequences of not doing what is after us. For the manager, increasing employee responsibility reduces the pressure and stress the manager feels and shares the responsibility of reaching team targets across the team. This is a great way to increase team performance while making your job easier. Team members gain more autonomy, more skills development like decision making and problem solving and more interesting roles that will help them progress their careers. For manager and team, what is there not to like? So team members take more responsibility than manager needs to encourage employees to take responsibility and must create a safe environment that rewards employees taking responsibility. Would you take responsibility as an employee if there weren't clear benefits or upsides to you doing so? I wouldn't. To help you encourage employees to take responsibility, we are going through. Firstly, how to give permission to take responsibility. Second, visibly and actively ask for and value team member input. Third, stop telling and start coaching to encourage responsibility in a team. Fourth, protect your team and don't punish learning errors. Fifth, getting the team environment right to build responsibility in a team. At the end, I share 10 factors to increase team responsibility and accountability, so do stay for this. My name is Jess Coles and if you're new here, Enhance.training shares people management expertise, resources and courses teaching you how to build higher performing teams. I've included links to additional videos and resources in the description below as well as a video time stamp, so do take a look at these. And if you like this video, please give it a thumbs up and subscribe. How to encourage employees to take responsibility starts with how to give permission. Giving permission for your employees to take responsibility is a bit more than just telling your team, please would you take responsibility? A good place to start is setting clear and consistent expectations. Tell your team members the goals and set out what you expect them to take responsibility for. Here an example could be, I would like you to collect at least one million pounds from our debtors by the end of the month. Can you work out exactly who you're going to speak to, how often and the other tactics you're going to employ to make this happen? I will make myself available if you need help at any point. To reinforce those expectations, put the targets on the wall, regularly ask about the plan of action to reach the goal and keep track of results to demonstrate that you are very invested in the goal being reached. Helping effectively when asked is a great way to demonstrate that the goals that you're asking for are a team responsibility too. Another very useful tool is to set out the roles and responsibilities in a formal job specification document. This has several purposes, firstly to clearly communicate your expectations and secondly to provide the employee with official permission to take responsibility which protects them from claims of overstepping their authority. Make it a priority to help the responsible employees do the best job they can and employee knowing they have help and support to achieve their tasks and goals makes it much more likely they're willing to take responsibility. The more responsibility and ownership your team members take, the more likely the team performance will increase. Make it easy for team members to take responsibility. Second, visibly and actively ask for and value team member input. What better way to encourage employees to take responsibility than by asking them to contribute to the ideas and solutions that they will implement. Ask your employees to contribute and be involved in shaping what they work on creates ownership and responsibility for that work. They help to plan it alongside you so feel more motivated to ensure that it is successful. Another great way to increase team performance. Invite your employees to help set team goals. Ask team members to help create solutions to current problems and get them involved in planning how to implement the solutions the team has agreed upon. Regularly and publicly ask team members for their opinions and views. Even more importantly, implement the best of their suggestions or ask them to implement their ideas. Putting their solution into action is a great way to demonstrate that you value their input. The more employees contribute to solutions and team output, the more comfortable team members will be with taking responsibility, which ultimately improves team performance and makes your job as a manager easier. The third action, to give team members responsibility, stop telling them what to do and start coaching them. For employees, it is much safer to do what they are told than to think for themselves, take responsibility and implement a solution that might not work. If they do what they are told, they can always blame you for the failure. This is why many employees ask their manager what to do. You might get questions like, I'm not sure what to do here, please can you help me? Or what would you like me to do? Or I've not done this before, please can you tell me what to do? Or you might even get comments like, it's your job to come up with a solution and tell me what to do, which I've had several times. It is very easy to respond by telling the person what to do based on your experiences with the problems they face. Chances are they already know a couple of solutions that will work. They might even have a better solution than you because they are closer to the problem. If you tell them what to do, then the responsibility for the solution is yours, not theirs. If you respond with questions rather than telling them, i.e. a coaching approach, the responsibility stays with the other person. This is what you want to build their confidence, their decision making skills and their problem solving skills, which in turn will help increase team performance. You might respond with questions like, firstly what options have you considered already? Second, I'm not as close to the problem as you are, what actions do you suggest we take? Third, what problems have you solved that are like this? Followed by what approach did you use? Followed by can you adapt that approach to this problem? Followed by what would that look like? Ask questions and coach rather than telling your employees to encourage employees to take responsibility. The fourth action, protect your team and don't punish learning errors when building a culture of responsibility. Promote psychological safety within your team and building a culture of responsibility is a lot easier. Employees hesitate to take responsibility if they fear that they will be punished if they make errors, if for instance when they are learning a new process or solving a problem they have not encountered before. Remove the fear of being punished for genuine mistakes made while learning and they are much more likely to take responsibility for the work they are doing, which in turns means they will do a better job, thus increasing team performance. When mistakes are made, firstly manage your own reactions carefully. Don't let annoyance, anger, frustration or any other negative emotions show on your face or in your body language. Focus on the positives and help the employee learn from the mistakes and help them rectify the mistakes. Mistakes made from learning and trying new things are quite different from mistakes made through being careless or not trying hard, which should not be accepted. Use learning mistakes to teach, not punish and team performance will increase over time. The fifth action, building responsibility in teams means getting the team environment right. The environment in which the team works is a huge influence on their behaviour. A supportive, open and honest team environment encourages team members to take responsibility and ownership. Environments where mistakes are punished, where there is one rule for the staff and a different rule for the managers, where expectations are not clear and job roles and responsibilities have not been shared etc. Prevents staff taking responsibility. The biggest influence on the team environment is the manager. Through their decisions, actions and behaviours they signal what is acceptable and what is not to everyone in the team. Make your job easier and increase team performance by encouraging team members to take responsibility and ownership. 10 factors to increase team responsibility and accountability are Firstly, set crystal clear expectations for the team and each individual. Secondly, show the team how to reach the goals set. Third, create visibility of performance at all levels including your own. Fourth, promote psychological safety. Fifth, delegate problems as well as tasks. Sixth, encourage team level planning to increase buy-in and motivation. Seventh, always follow up to check how you can help team members do better. Eighth, lead by example with a big focus on your actions, decisions and behaviours. Nine, resolve conflicts quickly and then ten, celebrate successes together. If you'd like to learn more about each of these ten factors then take a look at this video on ten factors in creating team accountability with a link showing on the screen. How to encourage employees to take responsibility is mainly in your hands as a manager. Do your best to create a safe environment which promotes employees taking responsibility and ownership. So in summary, building responsibility in teams is a brilliant way to increase team performance and takes less effort than many other approaches. By taking action to make employees more responsible you are also increasing their motivation and enjoyment of being in the team and you're helping them develop skills that will speed up their career progress. Give team members responsibility and create a safety net to help them do their best job they can.  To recap, the five actions for building responsibility in teams are Firstly, how to give permission to take responsibility Second, visibly and actively ask for and value team member input Third, stop telling and start coaching to encourage responsibility in a team Fourth, protect your team and don't punish learning errors And fifth, get in the team environment right to build responsibility in a team. If you have any questions on five actions for building responsibility in teams to increase performance please leave them in the comment section below and I'll get back to you. Thanks very much for watching and I look forward to speaking to you again soon.


that. Now ladies, let me just say something about red flags though. There's a big difference between a red flag and a deal breaker. That's right, a red flag and a deal breaker. A red flag actually means ask deeper questions. That's what a red flag is. So if a man did share with you that he's not looking for a serious relationship and begs to dig a little bit deeper on what he actually means with that. But today I want to share with you the more common phrase men say that is actually can be incredibly confusing and is actually a deeper red flag than the men red flag, excuse me, not red fly, a red flag versus the men who say I'm not looking for a serious relationship. Okay, so before we get into it, I think it's really important to identify the three active types of the three types of men who are actively dating to


Hey, welcome back to the channel. So in this video, I'm going to share one change that I made to my content that made a huge difference and helped me to grow my audience to over 58,000 people across my various different channels. And so this change will not only help you to grow a better and loyal following, but it'll also help you to convert more and sell more of your stuff, whether that's products, services, sponsorship deals, whatever it is. And so this change is also going to help you reduce the amount of haters that you have. It won't completely eliminate them, which is pretty much impossible to do, but it will drastically reduce the amount of hate that you got. I've seen this happen with my comment section. I get a lot, a lot less hate from people and a lot less people trying to drag me down. And so it's a very small change, but I promise you it will make all the difference in the world. So when I first started creating content, and I noticed a lot of other content creators do this as well, I used to always do how to content, right? How to do this, how to achieve this, how to get this. And while I still have that type of content, more of what I am saying now is how I've done this or how I did this or how I plan to do this. So it's a very small change, but it's going from how to do this to how I've done this or how I plan to do this. Now by making this small change, you don't give people many chances to pull you down. Because if you say how to do something, right, how to make a million dollars, they're going to say, well, have you made a million dollars, right? Have you done that? And so there's a lot of people out there who create that type of content, like how to write emails that sell, how to make a million dollars, how to build a $10 million business, and they've never done it themselves. And that leaves you open to criticism of people pulling you down because they're going to say, well, have you done this yet? And so by switching the mentality from how to do this to how I've done this, now you're only sharing things that you've done, which is how it should be, right? You shouldn't be telling somebody else how to do something if you haven't done it.  And there are 300, 400 pounds, which I actually see that happen quite a bit is when people try to tell people to do things that they haven't done themselves. So the reason this works so well is because if you are out doing things and achieving results in your life and in your business or whatever you have going on, and you're just sharing here, here's what I've done. Here's how I lost 10 pounds. Here's how I made $1,000 in a day. Here's how I wrote an email that did 10K. You're saying, here's what I've done. Here's exactly how I did it. And people want to get that same result because you've shown them exactly what you've done to achieve something that they want to do. So here's some examples on my LinkedIn profile. This is not how to build a $1 million year plus one person consulting business because I haven't done that yet. I'm over halfway there, but I haven't done this. So I say my plan to do this and I map out my plan. Now because I'm sharing my plan to do this and breaking down the numbers of my specific way I want to do this, there's not much room for criticism, right? People can say, well, I don't like that plan. That's fine. But if I were to say how to build a $1 million year plus one person consulting business, people in the comments would be saying, well, where's the proof that you've already done this? So now I'm just sharing my plan, right? So you can see the subtle difference there. Now here's another example. There are four metrics I track on a daily basis. So again, I'm sharing the metrics that I track. I shared my results from May, 741 new leads, 89 conversations, 58 offers made 31 new clients. So I'm sharing my metrics. Here's what I track on a daily basis and here's why you might want to do that as well. Okay? So I'm sharing something that I do that I've already done and I'm sharing results from last month. And so you can see the change here, right? It's not how to do this or why you need to do this. I'm not telling people or lecturing people or scolding them into doing something. I'm saying, here's what I've done. I'm just sharing with you what I did and how it worked. Let's take a look at one more example here. If I scroll down, this one did pretty good about a few days ago. Okay. So this is how to attract higher quality clients and repel bad ones. So instead of just getting people a step by step on here's what you should do, I gave them a live example of something that I just went through, right? So I shared a story about enrolling in a couple of 35K masterminds. I didn't have a second thought about it. I just said, I'm in. I was quick to make a decision. I didn't try to ask for discounts or anything and I shared how this relates to the person reading it. If you become a good client, you're going to attract good clients.  So instead of just lecturing people on what to do, I share a story of how this shows up in my own life, right? What I've done. So I enrolled in these masterminds and I noticed that the more of a better client that I am, where I don't do these things here, the better clients that I attract for my own business. So if you want to see more examples, just go through my content, LinkedIn, Facebook, my email list, my YouTube channel. You will see a lot of this on my YouTube channel, my more recent videos. It's how I've done this. Here's an email that did this. This one thing that I've done to do this, right? This video. This is the one change that I made to my content that's helped me to create much better content that converts and attracts the right type of people. So to wrap things up, the change that I made that has made all the difference is going from just how to and telling them step by step what to do or you need to do this and you need to do that to saying, here's how I've done it or here's what I did and the results that came. Here's what I did. Here's what worked and didn't work. And so I'm just sharing and documenting the things that I'm doing, which also motivates me to go out and do more things. The more that I do, the more I can share in my content. And that's the way it should be. You should only be sharing things that you've done and the results that you've achieved or the mistakes that you made and you're sharing those. And so this little change will make all the difference in the world, especially if you're already creating content, you already have expertise and advice. So make sure that you make this change instead of just saying how to all the time and lecturing people and telling them what to do, say, here's how I've done it. Here's the results that I had or didn't have. Here's what I'm going to try next time. Here's the changes I'm going to make. And just more so documenting what you've already done and sharing that. And so I hope this will help you with your content creation and creating better content that actually converts and brings in the right people. If this was helpful and useful to you, give it a like. Let me know in the comments if you have any questions, and I'll see you in the next video. Take it easy.