Hello, Oscillator Sync here, and welcome to another video where we look at how we can build a patch from scratch on the lovely Korg monologue So this video is very much going to be a follow-on from the last video that I posted on the channel Where we look to how we could build drum percussion sounds on the monologue So if you haven't seen that video yet, I highly recommend that you pause just for a moment and go and check out that video first Link in in this video's description and probably also a link appearing up here somewhere Before we carry on with this because I'll assume a couple of techniques that I'll be using in this video So that being said what we're going to be doing in this video is turning the monologue into a drum machine And we're going to do that by making extensive use of the motion sequencer And in particularly step sequencing the motion sequencer Before we get going what I will say is there are a number of different ways that you can achieve this kind of effect on the monologue I'm going to use a Technique that I found has worked pretty well for me in the past, but there are lots of different ways to do it But the underlying Underlying fundamental technique I think probably remains the same Whenever you're trying to do the drum machines on this. So that's kind of the takeaway from this video Okay, so the way that I usually start when I'm building a drum pattern on the monologue is I will play in notes Just on the initialised patch at the moment Just to let me infer where my kicks my snares my hi-hats that sort of thing are So I'm just going to set my tempo. I've been enjoying 82 and a half bpm quite specific recently. So if we set that playing and hit record Okay, so we're going to do the kicks Okay, there's some kicks. Let's do some snares on the two and the four And then the rest of these will be um hi-hats. So I'm just going to put in some higher notes and just play them in the step sequencer So we play that back now. We have a sequence that's monologue, but we'll hopefully infer Where our hi-hats and kick are going to be and it's quite a nice sequence. Anyway Okay, so I'm just going to turn vco one like almost all the way down because you don't want to get in the way with our initial beat making so The way that we're going to build the beat is by going into the motion sequencer And we're going to be step sequencing certain parameters As I mentioned there are different approaches to doing this But the four parameters that I'm going to make use of here are going to be my filter cutoff my filter resonance my decay of my envelope generator And the level of vco 2 which you'll come to um in a moment So um the way that I usually start is by defining my kick drum sound And I'm going to do that by using the filter as I showed in the previous video So I'm going to crank up that resonance and we're going to lower that cutoff It's on to hear that but we're also going to set our envelope generator to attack decay We're going to send it to cutoff Set a bit of intensity Start to get that kick drum sound to get a bit more click On our lfo. I'm going to switch to one-shot mode into sawtooth send it to cutoff and just set a Set a rate and intensity that gives us a bit more of a click Cool, okay, so let's just remind myself when my kicks are And we're going to get that kick on every single one so we can turn the resonance down for a second So, um, let's get that back. So what I'm going to do on the steps where I have my kick I'm going to program in my four parameters basically as they're set at the moment So that means that my resonance is going to be set to full On that one On that one And on that one My cutoff is going to be set to where it is now. So I'll just give a little wiggle that one That one My decay is going to be set as it is. So again, I'll just give a little wiggle from where it is Three steps And vco2 is going to be at zero. So again, just give it a wiggle on those steps like that Because we are triggering the gate when every single one we're still going to be getting Whatever our knobs are currently set to and that's an important thing to note when we're doing our motion sequencing is that If there's no motion sequencing set anywhere We will just get However the knobs are currently set up. So if I If I change the knobs the motion sequencing takes over on those steps But otherwise it defaults to the current settings Okay Okay, so let's do our snares next. So the way we're going to do our snares Primarily is that we're going to make sure that vco2 is set to noise And we're going to turn up vco2 So on the ones where we're going to have our snares We're going to make sure that vco2 is set basically at full. So that's on my two and my four Like that we're going to set the Cutoff let's find a good place for it about there or maybe the resonance About there. So again, we can go into those steps and just wiggle the knobs as to where they are at the moment Like that And here like that and maybe we want to Maybe shorten that to cage a little bit be more like that. So again onto the steps Uh So again, if we set our knobs to something default We're starting to hear that drum beat so every other um step here is going to be our hi-hat sound. So for our hi-hat sound We're going to go from much shorter decay We're going to open up our cutoff all the way Or lower our resonance I mean all the way down But also we're going to have it quieter than the snare so um What we'll now do is go through all of those other steps And just wiggle the knobs as they are to get those programmed in And I'll now do a cut to the magic of editing once I've actually wiggled all these knobs Okay, so I've gone through and I've wiggled the knobs on all of the remaining steps So let's just turn down vco one now that we don't need it as a guide and listen to what we've got So you can hear I've uh modified the level of some of the hi-hats in there to k just to keep the beats a little bit interesting One thing I would say Uh with any of these drum beats is that they sound cool with the drive tone And there's our drum beat but um Here's my ulterior motive for suggesting that you played in notes to begin with And that is that not only do we now have a drum machine, but we also have a groove box So if we bring up vco one And the really cool thing is if you kick vco two up into a waveform instead We can do this Just get the kick drum for a breakdown And then bring the beat back by going back to Noise Instantly I really really like those breakdowns with the vco two set to ring as well Still sounds good with the drive turned Turned down but I have to say I'm absolutely suck if having it turned up Seriously hours and hours of fun and of course don't forget the other sequencer um Functions in the sequence edit in edit mode where we can play with what we've got a little bit more So for example, if we wanted to switch our step length to something um a little more interesting maybe if we wanted sevens Or indeed we could swing That's cool hours and hours and hours of fun And it has a definite vibe about it as well. It's never going to be replacing your 808 um or your 909 or or my case play for mona but um It has a definite vibe. I think it comes from the fact that we're abusing a piece of hardware to do something It's not meant to do Anyway, I hope you enjoy that guys. I hope you found that interesting and fun and I hope that you go and try this technique out because it's It's it's really great fun. And it's such a wonderful Hack of them on lock to get it to do something Really really great and interesting and unexpected. I think most people see this um humble sub 300 dollar uh Monosynth and And you can show them that it can be a drum machine as well. I think that's a really really cool thing If you enjoyed it guys, please do hit the thumbs up button and like the video Make sure you subscribe to the channel so you don't miss out any more videos on the monologue and other videos on synthesis um And go and check out some of the other videos on the channel as well if you haven't already done so um Thank you again for joining me on this great journey with the monologue and I'll see you again soon guys. Bye. Bye


Do you wanna start your ice cream shop? Well, you're in luck because today we're gonna be going over how to write a business plan for your ice cream shop. So make sure you guys get a piece of paper and pen and paper ready so we can dive in right now. Hello friends, my name is Wilson, your friend in helping you build a profitable small business and a thriving food business. If this is a video that you guys enjoy and you find valuable about, then make sure you guys smash the like button because it's gonna help the YouTube algorithm to show it to more people. That just shows me that this is the type of video that I should create more of. Speaking of ice cream, it is something that I am madly in love with and the fun fact about me is that I've created two ice cream businesses in my lifetime. First one, when I was 17, it is called Tropical Paradise. I do not know why I created this with my best friend, ran it for a year and then stopped running it. The second one was when I was 27, 10 years later, we went and created another ice cream shop called 720 Suites. Five years later, it got acquired seven locations. So something that I truly know a lot about and I have a lot of passion about because at the end of the day, it is all about putting smiles on faces and delivering happiness. So now that we know you wanna create your ice cream shop, first thing we need to do is to write a business plan. Why a business plan, you may ask. The first reason is for you to be able to raise funds. How do you raise funds? Because at the end of the day, when you're asking people for money, you must show them you have a plan to get the money back. You must show them how and when you're gonna get the money back. The more detailed you are, the more bases you cover, the more clarity and the more confidence that these people you're raising money from would be able to recoup their money and that's more chances for you getting your funding, whether it's from friends, family, the banks or any type of grant. That's the reason why you must start off with a business plan. The second reason why you must start off with a business plan is so then that way you can find your dream partner.  So then that way, they can either decide to buy in or not to buy in. Now this way, you can attract really talented people to join your team and to build out this vision of yours together and at the same time, when you're able to write your business plan, you're able to actually write down your own values to see how you wanna do things, how you wanna grow this and when you find the right person that believes in the same idea, that has the same values, that's when you can create a dream team. And lastly, this whole business plan is basically your map. You're trying to conquer a mountain, but then yet, while you're driving, you do not know the turns, the straights, the highways that you need to take and that's the reason why you must have a business plan because this becomes your map to this mountain. When you are building your business, there are gonna be 10 million things that you're dealing with all at once from building up your location to marketing to identifying who it is to product the development, to dealing with city, renovations, all this good stuff. And when you're dealing with everything, it is so easy to miss sight on what is it that you're trying to achieve. What is your way to make money? What is your way to recoup your costs? And that's the reason why you must have a business plan so then that way you can always reference back to this business plan, so then that way you can cut through the noise and look at your path to success. Now, as a disclaimer friends, this is basically all the essential parts that you must cover in your business plan. And it's not only limited to this, I'm just bringing and sharing with you the most essential part that you must focus on. Now, let's dive right in. The first thing that you must have clarity on is the concept. What type of ice cream shop are you trying to create? Is it gonna be a dine in experience? Or is it gonna be a mobile food truck? Or is it gonna be a grab and go? Are you gonna be selling gelato, yogurt, soft served or sorbet? These are all things that you must identify right from the beginning. By you identifying this, this will lead into the equipment that you need, the spacing, the budget, the team, the marketing, everything leads into that. And that's the reason why having the concept is so, so important right from the get go. At the end of the day, we must understand this concept that we're building is a solution to someone else's problem. Once again, I repeat, whatever you're building is a solution to someone else's problem. Now what do I mean by that? Well, 720 suites, the ice cream shop that we created, we created this concept as a soft served experience, as a dine in experience, so then that way we can cater to the young Asian millennials because at the end of the day, they're trapped inside their campus for a long time. They're looking for places to hang out, to feel belong, to go and actually snap pictures, so then that way they can post on their Instagram. And we believe that smoke coming out of ice cream, soft served specifically, is gonna be that solution to the problem of these young Asian millennials, not feeling that they have a place to hang out, not feeling that they're belonging to a group of community. That's what we're trying to solve. And that is the concept that we went with and that's why we were able to really target this demographic. In addition to that, because we know this is the problem we're solving and this is the concept that we're leaning in, we also went and created flavors that served our demographic. We're talking about milk tea flavor ice cream, green tea flavor, Taiyaki, we also served bubble tea and different types of waffles too, that were popular amongst this demographic. The second component that you must have in your business plan on the same vine is your target market. As I was saying, your business is a solution to someone's problem. Now whose problem are we talking about? Everyone has different types of problems. So you must identify the specific group of people because they all share the same common problem. As an example with 720 sweets, the problem we're trying to solve is to help these young Asian millennials feel belonged, have a place where they can come hang out and take Instagram worthy pictures. And that's the reason why we know that our concept and the food that we serve, that the core renovations must be able to solve this problem. By us identifying this target market, the young Asian millennials, everything else falls in place. That's the reason why in our shop we have these really nice custom made murals, wall murals that allows people to come in, take pictures of and send it to their friends. And also we created different types of experience that really allowed these young Asian millennials to get wowed away. This way they can feel belonged and have an uplift in their status. As the first ones to share this amongst their friends.  We're there to take the most educated guess and oftentimes we can be wrong. However, this is a benchmark of how we can pivot moving forward. We must be able to identify them as one person. We're talking to one person for us as our target market. We target Michelle. She goes to post-secondary university at UBC.  She works a part-time job at H&M and the brands that she enjoys wearing are Ritzia, H&M, Lululemon. She loves going to travel around the world to experience different things that life has to bring her and some of the things that she values are status, values of their family and values of their friendship. We were going deep into this customer profile. By us identifying all these things about Michelle, now our marketing can fall in place. Now we know exactly how to speak with her. Now we know where she hangs out. She hangs out on Instagram a lot. She hangs out on TikTok a lot. These are the places where we get to market to her. That's how we get to talk to her.  And by you being able to identify your customer avatar in this precise manner, your investors, when they see this, you know what, they're going to feel that whether this is in line with what their assumptions are or they're going to be completely blown away by the detailness that you have and the thoughtfulness that you have in your business. So this is a really crucial area when it comes to creating a business plan. Now if you want to learn more about how to identify your customer avatar and be able to connect with them so then that way they can buy from you over and over again and then creating campaigns that keeps more and more people coming up to line up at your door, then you must attend this free seminar that we're hosting. It is a masterclass over an hour long of free training specifically for you. So make sure you guys sign up at the link below. The next component that you must have in your ice cream shop business plan is your team. You must include the background of your team and why this is the dream team to make this concept successful. What you include in the background of these individuals, it does not have to be some crazy credentials. They do not need to be graduating from a really well-known university. No, what we include are the advantages that would make you much more successful. What would them bring to the table that would make your team the dream team? There are three things that you must consider when putting it in the background of your team. First up it is a skill set. What kind of skill set do they have? Are they able to fundraise for you? Are they able to know social media really well? Or do they know how to make really good ice cream, culinary background? Second is resource. Do they have the resource of a lot of money that can support your business? Or do they at the time? Or do they know an uncle that is in the industry that can teach you and share with you the insider knowledge? And lastly, the connections. Do they have connections that are with bankers, consultants, foodie per nurse? The last thing that you would wanna do is to highlight the fact that they are your best friend, your spouse, your family member, because none of these things are skill set and value that they bring to the table that can propel and make your business more successful. And a lot of people struggle with this point because they just don't have the experience, they don't know what they're good at. It is okay because at the end of the day you don't need to experience as long as you have the heart, as long as you have the time, the commitment and the passion, or the fact that you are just a visionary of the business. It is okay too. Look at your past experience and see what are the some of the skill set of what you've done before that is translatable and relatable to what you're trying to build right now. A quick example with some of the 20 suites. For me, when I created this business I made sure that everyone on the team had something different that they bring to the table. First up, it was my first partner Tim. He's a supplier for all our ingredients and that's the reason why he's on the team because he gives us the best pricing. Then we have Brian. Brian's my partner and he's the COO. Basically, he's the operations guy and he loves doing what he's doing and that's the reason why I bought him on board. And then the third guy, he basically just had money and we bought him on knowing the fact that he can fund the business as well. So this became a really good team because I know exactly what everyone brings to the table and highlighted that. And for me, I'm just really good at marketing and I am in touch with what my customers are wanting. That's what made us a successful ice cream shop. The fourth thing that you must have in your business plan is the location because everyone talks about location, location, location, location. Determine whether your location is right for your concept. For example, there are two types of locations. First, it is a destination location. That means people must drive over, come to you specifically just for your food item. This has a lot of friction yet at the end of the day destination locations are much cheaper in rent because you're not relying on walk by traffic. Second type of location are the high density, high foot traffic locations. Oftentimes this is in the downtown core area because why? It has a lot of foot traffic and the more foot traffic you have, the more possibility and more potential that you can convert the walking traffic into customers. And that's the reason why rent is substantially more expensive at the high traffic areas. Now, when you're choosing a location, you must understand that not just because that is a high traffic area is a good spot because you must identify whether your target market hangs out at this location. For us at 720 Suites, high traffic area location is not a good place because our students, the young Asian millennials, they are not hanging out at downtown core. So that means I don't need to choose such a premium location. I can have a destination location that is right outside of a bus stop. That's exactly what we had. This was 10 minutes away from the closest university and people were able to access. Our target market was able to access this location and that's the reason why we chose this location. At the end of the day, when choosing a location, it is all about your target market and has really little to do with the foot traffic or whether it being a destination or not. And sometimes you must be able to compromise on different types of characteristics because you must choose a location that is fitting for your budget. Do not be over your head and find a prime location and fall in love with the location just because you think it is the best. You must understand and come from a perspective of your target market. The next item that you must consider when creating your business plan is your sample menu. Now with sample menu, there are three things that you must consider with your sample menu. First up, it is a purpose. Why are you serving what you're serving? What purpose does it serve? What solution is it to someone else's problem? For example, with our ice cream, we knew we wanted to create something that allowed our audience, our target market, to feel like, wow, this is such a great experience that I wanna share with all my friends and family. So then that way, I feel good about myself and that's the reason why we created an experience for our customer. This is like the full meal deal, it is a $7 experience where there's smoke coming out of ice cream, we had condiments, and this whole thing just looked like a masterpiece because that was the purpose we were serving. So then that way, customers can come in, snap Instagram pictures. On the other hand, for our second location that was in the mall, the purpose was completely different. We were not serving the same type of demographic who wanted an experience. They wanted something to grab and go, something of a small treat while they were shopping for groceries, and that's the reason why we served a $2 cone because that's exactly what they needed when they were shopping for their groceries. So here you see, the product that we're serving, the menu that we create must serve a specific purpose. The second thing that you must consider are the complimentary pieces. The complimentary items that would make your average ticket value higher because at the end of the day, when we're selling ice cream, we need to sell a lot of ice cream in order for us to make back the rent, the labor and the cost of good solds. And that's the reason why we must be able to maximize the money that people are gonna be spending at your location. So that's the reason why you offer waffles, you offer drinks, and you offer different types of items that would be able to increase your average ticket value. And lastly, the third thing that you must consider when creating your menu are your cost of good solds. By you understanding how much money, how much margins you're actually making from these items, it would allow you to understand whether these are good items or bad items. Are these items just to have people come in through the doors or are these items our lost leader? We must understand that and to be able to work it into our business plan. A perfect way that you can find out and validate your product costs and your product item is to survey. Something that we always do is survey, survey, survey. Every time we launch a new product or we launch a new location, we always survey around the people where we have our next location. This allows us to get much more insight from our customers. By you creating the sample menu, this is what gives your vision life because now you can actually see it.   Make this whole thing real. By you being able to draft the sample menu and actually push it out into the world.   Everything that you have in your mind, the vision that you have is now on a piece of paper, is now on a PDF. Now you can show your investors, your team and rally everyone around that from your renovations to your interior designs. Now you can actually see what you're trying to create and how this would actually attract your target audience. Now you can actually reconcile whether this is a concept that your target market would enjoy or not. This allows you to create wall murals like we did. This allows you to create the packaging like we did so then that way we can serve our customers much better. Next up on your business plan is the SWOT analysis. Now I know this is cliche, I know this does not sound like it's really fun work but it is really crucial for your business plan. What is a SWOT analysis? SWOT signs for strength, weaknesses, opportunities and threat.  I know all the influencers in this space that targets my target market, that's my strength because I'm in the loop over someone else who's in their 50s who has no touch with this type of demographic. This is my strength over someone like that. Whereas my weakness, my weakness is my distribution. That means that I cannot out beat the ice cream chains out there that has the economy of scale. That means their cost of good souls are much lower than mine because they have multiple locations, they buy things in bulk. I now know this is my weakness. Opportunities in the marketplace, well, it is because my partner and I, we know for a fact that, hey, you know what? Someone in the grocery chain is trying to expand and find a partner in the dessert industry and that's where an opportunity that we have over our competitors. And finally, threat, knowing the fact smoke coming out of ice cream is only gonna be a temporary gimmick that brings people in. Knowing this, knowing this is a threat, then we must be able to have other plans, other strategies to make sure that this threat would not kill our business. By you identifying and creating the SWAT analysis, you're covering all your bases so then that way you're not gonna be able to get hit on the left field for something that you cannot control because now you're putting into everything into perspective.  It shows your partners that you know what, you know what you're doing and it shows you that you're covering all your bases so then that way your chances of success of your ice cream shop is much higher. What's also gonna increase your chance of success in your ice cream shop is for you to smash the like button, guys. Smash the like button because this shows a YouTube algorithm. This is the type of video you enjoy and this shows me. This is the type of content you enjoy and need so in that way we can create more of these for you. So go ahead and smash like button. Now that you have smashed like button it is time to go into the next part for your business plan and that is your marketing. You must identify all the marketing strategies that you know that you're employing to grow, to launch your business.  These are all things that you can utilize to launch your business and to grow a thriving ice cream shop. For us at 720 Suites as an example we knew that our target market their attention span is very, very low and that's the reason why collaborations and brand deals was a really big deal for us. That's the reason why we know that we always needed to work with other companies in order to keep our brand fresh and young and relevant. That's the reason why we worked with Vitasoy. We worked with Nespresso because that's what our customers want. At the same time we knew that we wanted to utilize the media to get us our first initial launch hype. That's the reason why every time we launch a new product, new campaign we always reach out to the media to help us create the buzz so that way our customers get to see it. And if you want to learn more about marketing then you must check out our free masterclass down below in the link.  So definitely you guys go and check it out.  That's the most important question. You must know your numbers. Some of the numbers that you must account for are your labor costs, your equipment costs, your rental costs, your cost of goods sold and now the third party commission costs as well. This is an area that a lot of people get wrong myself included because if you do not do your calculations properly, if you do not do your research ahead of time properly it's gonna cost you a lot of money. This is how we wasted more than $30,000 buying the wrong machine, having to dismantle our counter because it doesn't fit $30,000 mistake my friends. Something that you should definitely be aware of, something that you should do the research on and to account for these things. And that's the reason why a lot of people go over budget when they're doing their build out which cuts into their cash flow and their reserves which ultimately cuts down their runway. How long can they run their business for to grow and retain a loyal customer base? The more that you account for these things, the more accurate your projections, the more likely you're gonna be able to recoup your money and actually be profitable. And the more accurate and the more detailed you are with your financials, this is what gives your investors the clarity that they need in order to see how their money is being used. The more clear they are, the more chances that you are to get the funding that you're looking for. So there you go friends. These are the items that you must include in your business plan so then that way you can make a thriving and profitable ice cream shop just like we did.   I really hope that you guys enjoyed this video. If you guys do, make sure you guys smash the like button for me. Once again, it shows the YouTube gods that this is the type of video you enjoy. Otherwise, I'll see you guys in the next video.


Hello to everyone, my name is Lorenzo Spignoli and I'm going to present you Segurware Shuffling in the probing model. A joint work with Professor John Sebastian Coron, the University of Luxembourg. So, we are in the side channel area where essentially the implementation are not always true black box. In fact, some adversary may gain some information or recover some sensitive data by monitoring the physical properties of the device. The very first approach for that was discovered and fixed. That is, whenever a new attack was discovered, then a specific control measure for that specific attack would have been found and implemented. This until in 2003 is Shai Shai Wagner came out with a new model formalizing and grouping all such side channel attacks. In their model they provided security notions now considering an adversary which can probe a bounded number of wires in the circuit. They provided some security notions in terms of a transformer taking a circuit C and resulting in a new different one C prime, which has to respect to properties soundness and privacy. Soundness guarantees that C and C prime will have the same input-output functionalities, while the privacy states that the view of every adversary probing at most T wires in the circuit can be simulated from scratch. In their paper they proposed a construction for both perfect privacy and statistical one. They achieved the first case the perfect security against T probes through the now well-known masking control measures, which is along the circuit now the gates are not dealing directly with the sensitive data A rather than with the end-out-of-end secret sharing. So, whenever a gate processes, computes some operation, such gate will deal with the shares independently. In the box you can see an example of it, I choose the multiplication. In fact, the output is a set of N shares, CIs, and such CIs are computed considering some part in part of some input sharing part with some other variables, but with the probability that with the property that Xoring all the output shares, the result will be equal to the multiplication of the original signals A and B. They achieved perfect security against T probes with a number of shares equal to 2T plus 1. The only disadvantage of it is the cost, which is quadratic in the number of shares and in turn in the number of probes. In fact, in order to improve such complexity, they relaxed a bit the notion of privacy notion, allowing now to the adversary to recover the information, some secret leakage with some non-zero and very small or negligible probability. As we will see, the transformer will work in two steps, but at the end of the second they will still achieve worst-case security. They will with almost linear complexity, but still such construction is considered unpractical. In fact, our contribution will be a proposed variant of wide shuffling contra-measure from ASW, which will achieve linear complexity in the RAM model. We also provided an implementation of it, and as you can see from the figure, our shuffling contra-measures on long range will work much better than the classical masking, with a crossing point around 6,000 probes. So, let's present the construction for the statistical privacy. As I mentioned, the transformer will work in two steps. The first one will consider a new security definition, the average case model, or formally the random probing secure, where now the adversary cannot choose which wide he wants to probe, rather than each wide of the circuit will leak independently with some probability P. They showed that applying the classical masking against now not T, but K probes, where K is the security parameter, and choosing P equal to an omega of 1 over K, then such circuit C prime is indeed P random secure, and the proof for that relied on the channel of bound. In the second step, the transformer will expand the intermediate circuit C prime into a larger one, and in sort of sense sparser. So, in this way, only a small part of the total wires in the circuit will actually take care of the computation. In particular, each wire I in the circuit C prime and carrying a signal Y will be replaced in C prime with a set of new L wires, where all of them will take care of some dummy values, let's say dollar sign, but for one, which actually will be the useful part of the computation, and it will take care of the signal Y. Which wire will take care of the signal, it's chosen at random, uniformly at random. So, in this way, with T probes the probability of the adversary of recovering the signal, the original signal, is of course P equal to T over L, and the proof of the security is based on the fact that if C prime is secure in the P random probing model, then C prime prime will be secure against T probes. Going a bit deeper in the final circuit C prime, essentially each one input gate is pretty straightforward. Instead, the operation which requires two inputs need a little bit of more attention. In fact, to compute the operation between VI and VJ, one must put the signals in the same consecutive position. In the EESWV, they use the sorting network to achieve such property, which has a cost of L log L, and from such cost depends the overall complexity of big O T log T for security in the worst case model against T probes. And exactly in this part of their construction that we propose a variant, and essentially we will modify how to achieve this adjacency property, and we will improve the overall cost of logarithmic factor. How we did that is essentially the main difference with the EESWV construction is now explicitly compute the position GI of each signal VI. In fact, thanks to that we can generate at random a new index, J prime prime, we have called the shuffling index, and we can secretly shift both the inputs. In this way, shifting the inputs with the delta of J prime prime minus GI, in this case automatically we will have in the same consecutive position both the signal VI and VJ. Of course we had to slightly change the proof since now the adversary can probe directly the signal position. The trick here of our proof relies on the non-adaptivity probes of the stateless model. In which the adversary must commit, must declare in advance which are the T probes he want to read and learn. So now the adversary, yes, can learn such index, but when he learn it it's too late. He cannot change the chosen, the corrupted wires no more. So the probability of learning the signal will still stay T over L as in the EESWV construction. And that's a figure representing the new gates and summarizing essentially my explanation. So as I told you before, we have a running time of big O of L in the random model instead of big O of L O of L as introduced and presented in EESWV. You can see from the table the comparison between the time complexity and the circuit complexity. And also our control measure has the small advantage of being much easier to implementing practice. So now as a last contribution we also provided a construction for the stateful model. A stateful circuit is essentially a circuit with a memory cell and such a memory cell can be seen as a gate which will output the previous input and store the correct input for the next execution. For example you can see a stateful model as an external input and output wires. For example in a block cipher like IS such state will be representing the key of the protocol. So now we are dealing with more execution and so the adversary can move its probes between the executions and also we can judge the movement of such probes according to what he has seen from the output of the previous one. So it requires some more contra-measures. In EESWV each memory cell is simply perfectly t-private transformed. So with the classical perfect secure control measure with number of shares to t plus one that makes the overall cost of the circuit to three to the three log t times the number of the memory cell as represents the number of the memory cell. Our contribution for the stateful model will take into consideration a randomizing network. It's one of the cases where the picture it's a better explanation of any words but I will still try my best. Essentially it's a network composed by log two OVL layers and in each layer they let's call it each hemp layer the information in the ETH and E plus two ANTH wires are swept with independent probability one over two without probability. That's not enough. We needed to implicitly compute the index position for our proof since if you remember in the stateless model each gate will generate and process explicitly the index position of the set of L wires. To avoid that we simply add the cyclic shift which will not change the overall cost and make such index position implicit. Essentially that's how we dealt with every cell and we can save a quadratic cost. In fact our complexity will be quasi linear times of course the number of memory cells and the proof which that's t statistically private essentially it's based on the fact that the swap is performed for all the layers and in this way at the end of the last layer the output index is randomly distributed so the adversary cannot take advantage of any computation. And I think we are in the conclusion part so essentially to summarize we propose to you a first improvement for the wire shuffling control measure an improvement which is somehow practical even if with a crossover point at around six thousands. And I will conclude with sort of thought for mind such implementation is still completely unpractical for embedded system for example like smart card. And the open question is can we still save and make it practical even for that devices reducing the random in the circuit so using pseudo random generation and the cop set of L locality and with that I think yes that's all thank you very much and see you online at the conference.


Okay. Hey everybody. Welcome to the video. So today we have Jim Ng, he's a SEO agency owner. He runs SEO for in Singapore, does it for multiple, like the big universities in Singapore as well as multiple retail businesses as well. Today we invited him to kind of like answer your questions about SEO in terms of like, because a lot of the audience is e-commerce related. So we want him to actually give some insights, like from his perspective, right? Because he sees data across industry and like to share the things that work so far. Okay. So I mean, Daniel's on the call right now.  And after that, we'll ask the questions in the group as well. Okay. So I mean, Daniel, actually, you can go ahead, ask Jim anything that you want. Yeah. Go ahead. To be honest, I don't really have any questions. So we can go through the questions in the group. Okay. Okay. Cool. So I mean, Jim, a lot of the audience I say for is like in the e-commerce space. Okay. So I mean, the first question from Hi, he liked to ask, Hi Jim, I'd like to know, are there any SEO apps in Shopify that you think are worth installing? And if you have any, please recommend? Honestly, I think don't get too hung up, like with all the apps, especially on Shopify. I think generally, if you use Shopify before, you know, SEO title and SEO meta description and URL, you're pretty fine. Yeah, you're fine. Actually, you think about it like SEO, right? If you try to do too much technical SEO, and you know, you try to install too much Shopify apps to bloat for website, it actually slows down the website then do you any good? Right. So the only thing that I would really recommend you to install is just, there's this plug-in, right? It's called like a review schema on Shopify. It's a bit, I think it costs about, I can't recall, between like $3 or $10 per month. That thing probably gives you like the ability to kind of have a, you know, five stars rating for products in terms of e-commerce on the store. But somehow my client actually removed that. So they're actually doing fine anyways. Like right now there's on the feature snippet for like multiple keywords. So I don't think it's that big of a deal. So I wouldn't really have like be so hung up on the Shopify apps and stuff because the more, again, I just want to remind you guys, right? The more you install, the more bloat the website is going to be like in terms of the bloat code and the slower it's going to load.  Which is the title tag, the URL structure and also the meta description, right? On your main call landing pages, right? That you are optimizing for on your e-commerce. So for instance, like say you're selling like gossips, right? Then you definitely want to make sure that there's one specific dedicated landing page, like specifically only filled with all the gossips, like there's 100 different gossips, right? And then at the bottom of the page, there's like a small little nice little like 500 word copy, specifically having information about gossips, right? Like where do you buy gossips? Like what are different types of gossips? You know, that kind of thing. So that would kind of like help you go a long way with like e-commerce, right? And subsequently you can kind of build like some niche edit links, right? What we could like call niche edit. So what niche edit links really are is just backlinks that are pointing from like other people's websites to essentially your Shopify store so that it can actually rank better on Google. So that's my advice, yeah. Okay, so I mean, hi is asking, so I mean this schema, I mean, so I'm just seeing on Shopify App Store, it's like $14.99 per month, right?  And like can you actually do it? Yeah, so like you can actually do it even without, but typically like with that schema thing, right? It's like, it actually allows the reviewer to kind of leave the five star review and you also allow it to appear on the Google search results as well. So like for example, if there are 10 people that leave a five star review, then on the front end, right? When somebody searched on the Google search engine results pages, it will appear that there is five stars with like 10 reviews and in stock. You know what I mean? So that's the whole objective of that. And it just looks prettier on the search engine results pages. That's the function that it serves. Yeah. Okay. I'm sorry, your mic a bit got a lot of echo. Is there any way to fix that or in my mind? Hi, is it very bad? Yeah, it's a bit bad. Okay, it's fine. Okay, let me continue the next question. Because a lot of the audience come from paid marketing background, right? So Facebook's drive traffic is like instant. So you're not used to SEO. So they ask, what can we expect from results, right? And how long should it be? Yeah. So again, it depends on your store, if it's a localized store, or is it like an international store, right? If it's an international store, I think a lot of the audience is mainly just US and international. Okay. So it doesn't, just based in the US, I think you stand a better chance because if you have a certain domain, like let's say it's a niche store, right? Like you focus specifically on just like one type of product. I think you can see some results in SEO pretty quick because Google actually prefers like niche sites now. So you can see some results for like, let's say if I purely just sell like flowers and my whole website is just purely about flowers. Like you would be able to see some decent results like fast, right? And then if let's say you sell like internationally and you sell across like multiple range of products, it might be a little bit tougher for you because like of all the presence of like Alibaba, ASTOS, all the other e-commerce platforms like Amazon, so on and so forth. Like those are the big boys that kind of like have the organic traffic dialed in as well, simply because of how authoritative their websites are. So if you want to try to compete on an international level, with the big boys, right? In the e-base, with the Amazons, you know, you're just gonna lose out. That's my take. And that's why for most of my clients, like in Singapore, we basically just optimize for the Singapore market with their domains being like .com.sg or .sg, that kind of thing. So if you want to like, yeah, if you want to like have a gage right in terms of like how many months do I need to see results? Typically it's between like six months onwards before you see anything.  Okay, I understand. So what does see results mean? Like what can they expect? Yeah, I mean like actual checkouts coming in from your Google analytics. Like if you were to look at one of my clients, right, that we did, I mean, he was a little bit lucky because like at that point in time, it was like COVID-19 and stuff, like just picked up in Singapore, right? And then people were not allowed to go and buy bread. We got about, say, $14,000 worth of sales within like 21 days. So that itself like with $0 in like being invested, I would say, like the return on investment is basically in finite because like basically what's happening is like you get $14,000 of sales while spending $0. So you're going to have that mindset shift, right? To say that, oh, if I, you know, don't run paid traffic, but I can get the sales, this is going to be worthy to me, right? So naturally SEO is like the last thing that you want to think of, right? After you have exhausted all channels, right? After you have got your Facebook ads dialed in, after you've got your Google ads dialed in, after you've got your Instagram ads, you know, all the paid traffic sources, right? You have really exhausted them off. Then you want to think about SEO, yeah?  It's the steroids of your business. So definitely go with all the paid traffic sources first and only after they are exhausted, then you like want to take the, you know, the long-term game, right? Like I always, I mean, I heard a comment yesterday, like on one of my videos, that kind of SEO is like planting a garden to kind of reap the fruits like, you know, many years to come, but paid traffic, right? It's kind of like the, like going to the grocery store to buy vegetables immediately, you know what I mean? So you kind of got to have that patience to kind of wait for the results to come in. Okay, I understand. So I mean, you kind of answered the next question really is like, when shall we start doing SEO? Would you say, like for people who are like scared, because they start with SEO, right? Because you're saying go into paid advertising first and try to accelerate growth and then go into SEO on the show. Yeah, do that. I would say do that any day of the week, man, because honestly, too many people in the internet industry, right? They're trying to hype up SEO, right? To say like, oh, it's the best thing in the world. But the reality is like, we have the competition and with the algorithm with Google these days, right? Google is only getting smarter and smarter. Like, you're not going to outrank like Google's algorithm simply because it's framed by an AI. And this really isn't a way that you can kind of naturally trick the algorithm to thinking that your website is better than somebody else's, right? The best you can do is just build your brand, right? The reality is you've got to build a brand and no matter how hard you try, you kind of brand your website without building a brand, it's just not going to cut it. So you need to take your brand out there, accelerate its growth to the top, let people know of your brand first, and then, you know, the SEO juice and the SEO effects will naturally kick in, right? It's like how Nike doesn't do any SEO, but it has like billions of dollars of organic traffic because it's a brand. It's a big brand. That's why it is, yeah. Okay, okay. So like, I guess I'm not sure what is it, better question, but it's like, so you run Google ads, right? Facebook ads, whatever it is, and then people search for your brand into Google itself and then search for it. So does that actually help and rank even higher? Yeah, it does. Yeah, 100%. 100%. So the more like Google receives the signal, right, that your brand is highly sought after and it's useful and it's mostly typed by people along with the main keyword. So like say, for example, your brand is like OXG media, right? And then if somebody touch in like OXG media Facebook marketing, or that automatically tells Google that your brand is related to OXG media, your brand is related to Facebook marketing. Do you know what I'm saying? So that is how you build a brand by giving association to what your brand is towards. Yeah. Okay. So definitely does, definitely helps. Okay. The next question is when, when shall we start doing SEO? So I mean, because it was, okay, now we know we need to go to pay advertising first, right? But is there a point where it's like, okay, I hit this amount of revenue and then, okay, I should diversify the traffic source. Yeah. Look, there really isn't a, I should say like a specific, or if you hit signal figures, you want to start SEO, there really isn't a specific blueprint for you. But like I said, if you come to a saturation, right, where spending more than $1500 per day on Facebook doesn't you do any more results and you would just start burning cash, then I think you can consider. Okay. Okay. Next question. Last one from Hyde. How to decide if we should self do, basically do SEO yourself or outsource the work? Yeah. Oh, that's a great question. So I would say it depends on your store, right? Do you really need more of a strategic kind of partner to give you the advice on how to SEO and then you can autopilot and, you know, hire your own content writer, hire your own link builder and stuff? Or do you want to just kind of get rid of all of that, right? If you want to get rid of all of that, then definitely hire the agency. Do it completely like on the ground for you. But usually the way I service like my clients, right, is I kind of just want to equip them with a strategy in the sense that we do a first three months and then we give them the, you know, the SEO strategy that they're going to use for the next one year to two years to five years even. And then once they are able to follow up on executing on that strategy, like they actually fight. Because after a certain point, right, SEO is nothing more than just like building content rather than like focusing on the technical SEO and the backlinks and all that kind of stuff. Like the backlinks are just an accelerant to kind of keep into Google to show that all your site is like highly sought after, you know, and people are talking about your website so that you can rank. But after a certain point, right, it's really not so much for the backlinks. It's really more about the content that you publish. And, you know, you naturally rank like, for example, like blog articles, right, like, I don't know, like the other day that I was ranking for this, not the other day, but currently, if you go and type in to Google right now, you were to type in like freelance web designers, Singapore, like there's probably like 200 months researchers, like we ranked on the first simply because we break down like the 12 top freelance web designers in Singapore, which incidentally includes me and my business partner. My point is, like, these are the kind of content, right, or articles, right, that I'm talking about, like, because after a certain point, like, it was really just writing content, really. Okay, okay, I understand.  So I mean, if they, if this guy wants to do SEO himself, like, who does he need to hire on his team? For some, they're making good money, right? I don't know, maybe more than 50k a month already. They got some money to hire people, scale up the business, who should they be looking for? Yeah, so the first person that I kind of say, like, you need to hire basically like this guy that understands like technical SEO and on-page SEO, I guess. So what you want to do is you want to audit your website. But if you're on Shopify, I think you're fine because Shopify has a pretty doubt in SEO system in place. And then what you want to do is you just want to do some keyword research, find out the main keywords that, you know, your stock and target for organic search. And then just basically key in a competitor's URL into like a keyword research tool like Google Suggest or Google Keyword Planner or Ahrefs. And then what will happen is you can basically steal your competitor's keyword, right? So that's where you steal their traffic as well. Yeah. So for example, if they rank number one for certain keywords, you want to just extract all of that and just put it in your store and just target those same keywords as well. Yeah. And then at this point, right, you want to map all those keywords to specific strategic set of landing pages. And typically for e-commerce, right, it's just going to be each category pages in your store. Like Shopify's collection pages basically. And then from there, what's going to happen is you're just going to start building the content, like the 500-page copy that you put here at the bottom of the page. And then make sure that your collection pages are long enough with at least 20 to 30 products per collection. And then of course, you want to start building links to those pages to make it look like that page is actually widely talked about. And one of the suggestions, right, as a long-term game, like initially at the start, you might want to build like just a few links and stuff. You want to build an audience, right? You want to keep remarketing to your audience, be by form of like Facebook Live or YouTube or content kind of strategy by means of capturing the traffic, right? So if you got all the emails and you got all the many chat options and whatnot, what you want to do is you want to keep sending emails that will help these customers into making a decision to kind of make a purchase. Like create all this nice little blog articles, right? All these tickles and then start emailing it out to your list. That's how you actually build authority and you kind of grow your brand. Do you know what I mean? So try to focus less on like the shady things like link building, right? The things that nobody see, right? It's like the link building, the technical SEO. It doesn't help the user at all. Try to focus on things that helps the user, like by means of educating them about your brand, educating them about your product, right? Because naturally if you can produce content around that like the videos and stuff, that will actually help you to add more into your brand equity. And that would naturally give you the rankings in the long run. Okay. Okay. I think that was really useful. Yeah. Okay. So I've heard Shopify. This is what I heard sometimes. Like Shopify sucks at SEO compared to something like WordPress, different CMS. What's your take on that? My take is there are certain limitations to Shopify CMS, but it's not the end of the world. Shopify doesn't allow you to kind of create sitemaps, like sitemaps.xml files. It doesn't allow you to have any control over the robots text file. And definitely there are some certain limitations with the URL structures on Shopify as well. But I wouldn't say that that would be the stopping. It's not the end of the world if you use Shopify because like I have seen Shopify stores like having thousands of dollars of organic traffic. So I don't think that's the issue. The issue is more of like whether you have an actual store that is like useful and it doesn't have a whole lot of like duplicate content, right? I mean, if you're just like dropshipping from like Oberlo or something, right, then probably you will find difficulty in trying to rank a store because this is all going to just going to be like duplicate products and stuff. And if it's just a copy and paste of the description and copy and paste of the name of the product, then we have probably like slightly of a problem now because duplicate content doesn't perform well on Google. It doesn't get penalized, but it just doesn't perform well. Yeah. Okay. So it's not necessary that the platform you are just have a clean page user experience content you should be fine. Yeah, 100%. So like a lot of times is the web design. Like if your web design sucks and like they land on the first page and they bounce off, right? Then it's the web design that's the problem. It's not necessarily the CMS. You know what I mean? If it's not mobile friendly and then like it's not the platform, it's the mobile friendliness, but most Shopify teams, you know, mobile friendly. So honestly, you don't have anything to worry about. Yeah. Okay. That's my thought. Okay. Ken, this personal question I have does what's got because you said mobile friendliness stuff like this does page load speed actually affect? Yeah, yeah, it does. Yeah, it does. Yeah. So is it the one of the huge factors? I would say probably not, but does it change the SEO game? Yeah, for sure. Because you know, you got to think about the user, right? Would anyone want to wait like longer than two seconds or four seconds for your website to load? If the answer is no, then you know that even if the traffic came from organic search and they were to bounce off after four seconds, what do you think is going to happen? They're just going to get a sale, right? The e-commerce conversion rate is really as low as it is, which is three percent. If they're going to bounce off, like if your website looks slowly, then how much lower do you think it's going to be as compared to three percent? So that is a question that must be answered in terms of like trying to speed up the website. Okay. Okay. That's great. Next question is from Sonia. Sonia asks, how can we know what are the top 10 research words on Google on a specific time? Okay. So I would think, I think she's asking what are the top 10 on the, like, where will you search the term? Do you understand the question? On a specific time? I guess maybe that's okay. Yeah. I think what I'm trying to understand from her question is that like, for instance, last month, right, like what are the results that actually show up last month so that you can kind of keep track of your rankings, right? I mean, correct me. I think so. Yes. Yeah. So I would say don't try to worry about that because it doesn't really do anything. What you want to worry about is like, are you doing the correct things in terms of like optimizing your website to show up on Google? And then subsequently, you can keep track of the rankings by benchmarking them on a monthly basis. That's what you want to worry about. And you can actually just take a look at your Google Search Console, right? Because Google Search Console does that for you. You can actually see all the rankings and, you know, the average positions and the clicks and the impressions all from Google Search Console. So you can monitor that with 100% free tool.  Just focus on building a brand, focus on building your store. If paid traffic works, just go and use paid traffic. Don't try to take, don't try to SEO before paid traffic. You know what I mean? Is this not going to work? Because the reality is if you can't, like, optimize like your store based on paid traffic, right? It's very difficult for your store to optimize based on organic traffic. Yeah. Because use paid traffic to test the offer. You know what I mean? Like, if the offer sucks, right, the market will tell you. So you don't have to wait for organic traffic to tell you that the offer sucks. Most of the time it's not the traffic source. It's not about hiring my agency to send you like 10,000 visits per month. It's not about that. It's about the offer. If the offer sucks, right, no matter how many website visitors you throw and you pump into your store, it's just not going to convert. So always think about the offer and always think about the user in mind. Okay. Okay. I understand. So next question. Yeah. Daniel, you have a question? No. Okay. Okay. Next one. Anders, Anders asks, Anders and Sonia are quite similar. Do you recommend any SEO tools? Which one do you use? And Sonia asks, do you have any alternatives to keywords everywhere, which is free? We are a professional SEO agency. We use spit tools. So if one free tools for like keyword research, I think you can try to over suggest Google keyword planner. They are mostly fine. We use spit tools like AHS. We use screaming frog or technical SEO. And we use a tool called agency analytics to kind of keep track of the client's rankings and to kind of have the reporting standards in place. So those are pretty much the tools that we use. We also use active campaign, but that's more for like marketing automation, not so much for SEO. But actually it's an ecosystem right by itself because like if you can send emails to like drive traffic to your website, it helps SEO in overall, right? Because you're building a brand by email marketing. So to me like SEO is just like a small part of digital marketing, right? You really want to look at it holistically. Like how can you build a brand by digital marketing so that your SEO naturally like just kick in, right? Yeah, so that's my take. Okay, sorry, just repeat. So active campaign, agency analytics, screaming frog, sorry, what else? AHS. Yeah, I mean some agencies that use STEM rush and stuff, but typically like we are okay using AHS. Okay, so I mean what's the difference between AHS and STEM rush? Yeah, the tools are pretty similar. For STEM rush, they have a more comprehensive like on-page SEO audit, but we kind of have our own audit template in place that we use. So you just use that instead. And if you get the results that we want, then we're just happy using them. Okay, okay, I understand. Sonia asked the last one from her, how to ensure a website block ranks on Google? I guess the keyword here is ensure. That's very generic of a question. So like I said, if you use... I guess give her action steps. Yeah, so I can't actually prescribe anything to you unless I have your source like URL or something. Maybe you want to send me that because it's very hard until I can diagnose what the issue is. It's very hard for me to tell you. So maybe you can give me like your source URL. You can do a live audit for your website. Okay, I'll try to get it later. Let's move on to the next question first. Okay, and let's ask, what's your go-to strategy for getting a good ROI for e-com? I think you got to find a product market fit. Like honestly, a lot of times people ask me, Jim, can you give me that one silver bullet that will just magically increase my rankings and suddenly I will just have a seven figure of sales life a month? My response to that is look, if you don't have a product market fit, right, you can't even have fat enough of margins to scale your business, then it's the product market fit that's the issue, right? It means that there's not enough demand for what is it that you're offering.  If you think about like back in the early days, like 2004 or 2005, when Steve Jobs was trying to educate the market on iPhones, Steve Jobs was basically saying, oh, you need to buy an iPhone, do you know why? Because you want to watch videos on your iPhone and you need a bigger screen to do that, right? That was what he was trying to educate the market. But he can educate the market because he's Apple. So he has the ability to educate the market to influence people. So I don't know whether, you know, you have that kind of influence, probably not, otherwise you wouldn't be watching this call. But I don't know, if you do, then good, great, right? But if you don't, then you gotta really understand product market fit, right? If whatever you're selling out there in the marketplace is just not what people are looking for in terms of a demand kind of thing, then it doesn't matter like how much you do in terms of SEO or Facebook ads or Google ads or whatever it doesn't matter, right? Google shopping or whatever, it doesn't matter because it's not what people are looking for. So it's just not going to cut it. Okay, but I guess specific, specific go-to strategies. Okay, besides product market fit, right? What's the actionable? Okay, I can do this step one, step two, step three right now for my e-commerce. Yeah, definitely. Okay, I have a nice little six-step checklist that you guys can go and check out. Let me just, can I just put it in the chat? You want to share your screen or? Okay, I'll tell you what. I think I'll just share my screen. I'll make you the host. Okay, go ahead. Hang on. Yeah, do you guys see my screen? Yep. All right, so this little case study here, right? We basically help our client like obtain about 15K of online SEO 21 days, $0 in ads, $0 literally none. So it's a six-step checklist. If you watch the video, it's just going to be a six-step checklist. So just all I need is like an obtain, right? Name an email, done, you get a case study. So that's that. If you're able to kind of do that, then yeah, you can actually get a six-step checklist. It's literally the six most important steps that you can implement to see some results literally. Okay, Jim, you want to tell us what the six steps are? Yeah, for sure. So like number one, right? It's basically to perform keyword research using like it by means of like ahrefs or Samrush or Google Keyword Planner, whichever it is, and make sure that the keywords they are targeting has keyword search volume. Okay, so basically it means that whatever that the keywords they are targeting must have people searching for it. Yeah, and then step number two basically is to adjust like the URL, excuse me, adjust the title tag of the page. So like for example, if the keyword that we were targeting was like something like bread delivery Singapore, then we want to change the title tag to bread delivery Singapore, right? And then at the back of the title tag, we put something like free delivery, which would naturally entice people to click on our search result as compared to our competitors. Yeah, and the third thing that you want to do is you want to change the URL structure to contain the keyword that you want to target. So in our case, it's like bread delivery Singapore. So we just changed the URL structure to like, you know, the website URL and then forward slash bread dash delivery. And then the fourth step that we need, right, is basically to include the main keyword on the webpage itself. So basically like the on the webpage itself, right, we kind of included like free bread delivery in Singapore all the way at the top. And we put it as a H1 tag, meaning a heading one tag, right? You know, in computer, I mean in HTML, there is this thing called H1. So you just want to put it as H1 for your main on your main keyword. And then step number five is basically it's linked actually, it's to create that e-commerce like store front, right, that contains of all the products. So specific to our scenario, there's like 80 products on that page, literally 80 bread, different kinds of bread for you to choose from. And that's basically the, and then you just want to make sure that you name all the breads like with different names, right? It's all unique in terms of their names. And then step number six, we basically promoted the website. Yes, that's right. You heard me promote the website by on your social media, on your email list, wherever it is, right, go and promote it. So specific to our client, that client had like about 2,000 likes or 2,000 followers on Facebook, we just posted like organically for them and give or take like within close to 21 days, like the slightest rank, man. Yeah, actually, that was how we did 14K of sales within 21 days. $0 in ad. Okay, that's good. That's good. Okay. And this next question, what's your clients, econ clients, typical ROI when using your service? So like for this guy, right, this Brett delivery guy, he gave us probably about, I mean, we did, okay, let's talk about row S first for SEO, right? So he gave us probably about, I would say 4k in total for like SEO, budget to build links or yeah, everything, everything like to build the site, to build the site on Woo Commons, to do the technical SEO, to do the on-page SEO, to build the link, like we didn't really build much things for his case because it's a it's a less competitive need. He didn't need links. He need promotion and he needs engagement on social media. And then we just did the organic social media force for him. And then so all in all, he spent like somewhere between 4 to 6k. And currently he's doing about 40k right now. Like that's his revenue right now is 40k. Within the span of like two to three months. Yeah. Okay, understood. Next question from Anders. Have you done SEO for any print-on-demand stores of some sort? And what has the results been like? Print-on-demand. Is it like custom printing shops? Yeah, correct. So imagine you don't do the fulfillment, but you just create the designs and stuff. So I mean, I'm guessing you haven't done it, but I guess what is the advice for him in that sense. Yeah. Yeah. So we actually did like some sort of like website design, right? Plus SEO for this guy that was doing like custom printing. So I'm not sure whether that is similar to print-on-demand. I would say. Okay, print-on-demand is like imagine like the fulfillment printing center in the US. They just send them the graphics and design. And then they help you if the customer comes in or the it goes to the their backend and then they fulfill everything. So you as the store owner, you don't do any work except marketing. Oh, okay. So it's a white label. Okay. Yeah. I've heard of this. Yeah. So I feel that there are a lot of stalls that are doing this as well. What is my advice, right? I think just make sure that your website kind of like follows the six steps that are listed earlier on. And I think you've got to have one to segregate, right? Your products as well. So like for example, if you have custom printing for marks, custom printing for shirts, custom printing for t-shirts, custom printing for corporate gifts, custom printing for pens, custom printing for whatever it is, like just create separate pages and target keywords for each specific page. That's the secret sauce really because everybody tries to rank like their homepage for all the keywords, right? It's not possible because Google looks at your website in such a way that all like a specific page is hyper specific to something and you just want to rank it for that term itself rather than having to spread it to thin and then try to target your homepage for everything is not possible. So don't try to do that. Okay. I'm sorry. Okay. So I mean this last question and that's quite similar to I think Sonia's one is like, at what stage do you recommend starting putting proper effort into SEO? Yeah, like I said, right? Like if your page traffic no longer gets profitable, like you can no longer put $1 in and get $2 out. That's where you want to start considering. Seriously. Because until you reach the tipping point, right? Where for once marketing like it's not even rapid traffic is not even to get you the profitability, right? You want to consider an alternative source and try to use SEO as a form of like traffic source to kind of get you there, but it's not the traffic source really. Most of the time it's the psychology, right? Like the offer that sucks, right?  For you to create an irritable offer.  That's why they no longer want to buy anymore. So like try to stop thinking about the magic bullet that will suddenly explode your rankings on Google. Try to focus on the customer and obsess over the customer. Like what is it that the customer is looking out for? What are they trying to obtain in the marketplace from you that your competitors can't offer? Think about that for a second. Just sit down one day and think about that. A lot of times, right? People like are so obsessed over like the latest chatbot technology, the latest 18 step funnel on like 18 step email funnel, you know, the abandoned card sequence, everything. Like stop thinking about that. Start thinking about your offer first before you do anything else in marketing, right? And then I think they will answer like your question. Okay, Ken, I mean, I think quite similar in the sense we talk about how to make an irritable offer. I teach this group, sir. Okay, so you know what your customer wants, right? And then the number one is a result that they want. And then you sell them on result result result without all the things they hate. So I mean, I'm not sure how you see how to craft offer but how would you craft your irritable offer? Yeah, so like typically I want to do a little bit of comparative research, right? To find out what it is that my competitors are offering. And then I, for example, if they have a better guarantee, right, then I just want to double their guarantee, right? For example, if they say that they have a two-year warranty, I want to say I have a four-year warranty. For example, if their pricing is like, I don't know, $18, I just want to put like $79. So undercut them but offering doubling the guarantee and then making sure that the product quality is actually not compromised. Like I'm not going to do dropshipping. You know what I mean? Like I'm not going to dropship a shitty product from China and then 200% the margin and you know, suddenly I earn a factor margin at my competitors. That's not what it's about. It's about benefiting the customer. And on top of that, what kind of other free stuff can I throw in? Oh, suddenly I can throw in free delivery. Oh, suddenly I can throw in a free gift for you. If you're buying a mug, I'm going to give you water so that you can put water inside the mug. You know what I mean? Like give complimentary stuff that can like benefit your customer. And that's really how you craft an e-busy store offer, right? Like a lot of times, right, you see, I mean, I'll just give you that example. So like if you look at, what's that store? Okay, so there is this store called like COTS, right? COTS. Okay, to listen, COTS is a department store that sells electronics. Yeah, go ahead, Jim. Yeah, yeah. So like in Singapore, we have this department store called COTS. They kind of quote unquote, right, have an e-busy offer in the sense that if you can find a product, like another store, right, that sells a cheaper product, then then they would refund you the product in full. Okay, but what if the us entrepreneurs, they can't find cheaper product, man? We're not trying to compete at price here, right? Try to compete. Yeah, no, no, no. That's what I mean. So if you can't compete on price, then you compete on value. And when you compete on value, you want to double the guarantees. What can you guarantee that your competitors can't guarantee? Or suddenly I can guarantee that your product will reach within the next two days. Suddenly I can guarantee that if you dislike our product, we will refund you the product in full. Yeah, that's a guarantee. And that guarantee must be tied according to what is stopping your customers from buying the product itself. Like for example, if I want to buy a, like now there's a lot of free plus shipping funders out there, right? If I want to buy a book, right? Like any book out there that costs like $19.95. What's going to be a great guarantee for that is if I hate the book and I don't get any value of the book, the person will refund me the shipping cost for free. And that's what a lot of gurus do, right? Like Peng Joon and whatnot. Like that's what they're doing, right? So that's how they craft their offer to make it so compelling that it's impossible for me to resist. Because they are at a level where they have fed enough of profit margins to kind of like, you know, keep their competition alive. So that's how I craft the irresistible offers. As much as I advise my clients to do so, some of them are still unwilling to do it.  Because it doesn't matter how much traffic I send to their site, but if their offer sucks, right? And it's just not going to work. Yeah, that's good. That's good. Okay, Daniel, you're the only one kind of in the call.  Or is, okay, it's fine. Oh, okay, it's your choice. Sure, why not? Okay, yeah. I'll send you the link through the chat. Yeah, sure, sure. Let's do that. You get free consultation. Okay. Sounds good. For the record, I have not put any effort in the SCU so far. Yeah, that's fine. That's fine. Don't worry about it. Let's take a look at this. You can share a screen, right? Yeah, hang on. Let me just bring up the, let me just open the necessary tools required to do the audit first before we do anything else. Okay, so I think what would be useful for Daniel is, first tell him what's wrong and then tell him what, yeah, how to fix it. Yeah, for sure. Bring up my checklist. I actually have a free audit checklist as well. You guys can grab that later on. I'll give you guys the link as well. After you call, just send me the link that I'll put. Yeah, yeah, sure. Not an issue. Let me bring up audit template. How long has this site been around, Daniel? The URL is quite new. So I bought this URL like two weeks ago, but the site was going under a different URL. But it's like one and a half years old overall. Okay, I'll just share my screen, yeah. It started as a general store and I changed it to a dog niche store recently. So it's a dog niche kind of industry, right? Yeah, that's correct. And the first one, the harness is the actual, the selling product now. Which one is it? The first one. This one? Yeah, that's correct. How much in revenue are you doing right now for this store? It's around $1,000. Okay, okay. Yeah, so cool. So like when I audit the site, right, I usually just like put the URL inside AHS to kind of see like is it ranking for any organic keywords. But excuse me, I think that your site is still relatively new, right? You say it's two, what was it, two weeks old? Yes. So if it's two weeks old, that's probably the reason why it's not showing up for like any keywords as well. Because there's this thing called Google Sandbox, right? Which means that Google actually dislikes new domains. And you could see this is the audit terms that are used. We want to track like, have you installed all these things, right? Like Google Analytics and Search Console on your website. And then whether the site redirected preferred version and all this kind of stuff. Typically if you're on Shopify, are you on Shopify? Yes. Yeah. So typically if you're on Shopify, right, then it's generally fine. Because Shopify takes care of all that for you, like most of the stuff here. So in the indexation, you can't really control that much because it's Shopify. Okay. So another thing is like, I'll typically go to Screaming Frog. Screaming Frog, which is actually a tool that cross your website. I can actually see all the pages that is on your website. See that? So what I want to do is I want to go to like page titles and take a look at the titles of the page. So you can see that for the bulk of your titles, right, they are actually like unique, which is a good thing. It is what like, okay, I mean, there are some duplicates, but they are mostly unique. So to see like, if they are duplicates, right, you kind of just want to, you know, fix the duplicates. Because it's not good for you to have duplicate title text because they are basically competing for the same keywords. And Google would not know which is the page that you want to bring for that keyword of like Doc Toothbrush. All right, Daniel, where does the bulk of your customers come from? From the United States. Okay. So you want to kind of go into Ahrefs and perform like keyword research, right, in the United States and put something like Doc Toothbrush. Store. All right, click on phrase match. Maybe not store, maybe just Doc Toothbrush. I can see there's like 7,700 people searching for this, right? But this is a keyword difficulty of eight on a scale of zero to 100, which means that you might stand a chance for that. But I can see there's a lot of other ones here like bright, bright, bright, bright Doc Toothbrush. This is called Ace.Harness, right? I just want to see if anybody is searching for Ace.Harness. Yeah, there actually really isn't anybody searching for this. But anyways, so it largely depends on like what the keyword is. So if let's say you want to optimize for something like buy Doc Toothbrush, then, you know, you just want to put in things like buy Doc Toothbrush in your title tag. So that Google can detect that that page is largely relevant for Doc Toothbrush and therefore you will rank higher. But because the site is so new, right? It's usually better for you to target something like longer tail as compared to something as short as Doc Toothbrush because it will be impossible for you to compete with like all these other guys, right? All these other people here like Amazon and then like all these websites, they are way more authoritative than your website. So that's what I would do if I were you to kind of target like a longer tail keyword that you know, maybe something like Doc Toothbrush kit, right? This might be a keyword that you might want to target instead. But I'm not sure whether yours is a kit. Is it a kit? No, it's not. Okay, it's not a kit. So yeah, then we generally want to just put Doc Toothbrush instead. And yeah, that's probably it. Put just put something longer tail like buy Doc Toothbrush online. Something like buy Doc Toothbrush and toothpaste. Where to buy Doc Toothbrush and toothpaste on the title tag. Yeah. Yeah. And then if you want to look at the rest like the meta description, you want to make sure that the meta description contains the main keywords as well. And then same goes for the each one. Each one of each page should be targeting the main keyword. And for you, you actually got that in really because it's Shopify. And then if you look at the rest here, schema markup, Google My Business, these are all for local only. But for yours, it's more like an international thing or a national thing. So I would say those of the web design sort of things. There is one thing that I would improve on, which is to put the free shipping like as a site-wide notification, which is something like that. So that wherever they go on the website, they would actually see that and all these things would be hanging around here. And that would naturally entice them to check out as compared to just having it just here. So this is something that I would definitely recommend you to try to explore. And you got a site search as well. Just over here. You've got social media on your website. You got call to action above your highest traffic pages. Generally, what I want to do is I want to put something on top here or get $20 off your first order or something like that, something that would entice your user to give you their name and email so that you can start selling them more stuff in the future. You got that, Denim? Yes, sure. Yeah, so that being said, that's just for phase one, it's mostly the technical stuff. And for phase two, we generally want to go into the keyword research and pull out all the keywords that your website can rank for. So in this case, when you do the keyword research, who's your biggest competitor out there? Joy Wright. Joy Wright. How do you like, hold on, how do I say Joy? Yeah, that's correct. Joy Wright, Harness. So what I want to do is I want to just paste the URL in. You can see that they got about $1300 in traffic value. They got $4300 organic traffic. So what I want to do is I want to click on organic keywords in Ahrefs and then go into United States, go into position rankings. And basically, yeah, this is all the keywords that he is ranking for. And you can basically just feel their keywords, right? Look at this, like rainbow.harness, there's like 50 people searching for it monthly. And then it's like a zero keyword difficulty. Look at that, zero keyword difficulty, right? So that's something that you can go and target as well, zero keyword difficulty. And then there's another one here, Flemish, Jayana, Harness, zero as well. Yeah, then we got another one. Okay, let's filter it by the keyword difficulty. Because right now your store is starting from scratch, right? You need to target keywords that are zero keyword difficulty or less. Look at all this. This is a gold mine for you, Daniel. Look at that. Thank you very much. Yeah, so literally, like I would just go and start targeting all these keywords. Keyword difficulty of zero, so that you can basically rank for all this stuff. Look at that. Look at that. Just go target all these keywords that has zero. And the way you can do that is you want to start creating like products that, you know, answers all these queries or blog articles that kind of is a list of all these things, right? So let me give you a very simple example. So for example, if you were to type in this keyword freelance design Singapore, right, like you can kind of see that this is my website. Yeah, ranking for on the first on the feature snippet for this. And the reason why we are doing that is because we actually created a list to go. Literally a list to go off the 12 people that are the best web designers in Singapore. So obviously the first was me.    And then, um, yeah, the third person is actually also my team member. So I just want to keep it up. And then the rest is just other people that I don't ever know in my entire life. But I just put them there because Google likes that and Google is going to rank that article for me. So believe it or not, I get about four to five like leads coming in, like just based off like this keyword that we show up for. Typically a client is worth about $3,000 to us. So yeah, this thing. I'm not going to write anything, by the way. I'm just sharing what works for me and how you can implement it in your store.  Yeah, okay. Thank you. Yeah, yeah. Cool, cool. Awesome. I think that pretty much covers like where the lowest line fruit is in your store. And hopefully you can execute on that. I can actually pass you this checklist. Do you have Ahrefs? No, I think we don't have Ahrefs. If you don't have Ahrefs, just go and use this tool. It's called Ubersuggest. Let's go and pull your competitors keywords in again. So what I want to do is you want to copy and paste your URL inside here. And then just wait for that to show up. So you can see, it's just going to pull up all the traffic, the keywords and everything. So you can see these are all the keywords, right? And then it's the same thing. It's pretty similar as a tool. It contains all the SEO keywords. So even at this point, you can actually take a look at the search difficulty. If the search difficulty is like too high, then there's no point in you trying to target them. If it's empty or it's green and stuff, then obviously you can go and target those. You've got to sign in though. I actually don't really use Ubersuggest too much, but I know it's free. So I know if you're just starting out and you don't want to invest hundreds of dollars for Ahrefs or a monthly subscription, you can definitely use Ubersuggest. Yeah, I'm familiar with Google Suggest and the search. Oh, Ubersuggest is by New Patel. So just go ahead and use that. Yeah, that's it. Okay, thank you very much. Yeah, happy to help. Then you've got any last questions? No, that's all for me. Okay, Ken. Yeah, Jim, so that is pretty much it. I guess you have any final words? Wow, that's all the questions. Cool. I think, yeah, a lot of times, I always get this question every day. People just come up to me and ask me like, how do I rank my website number one? How do I get this amazing amount of traffic that you have or other people and stuff? To me, none of that stuff matters until you have created a winning product and a winning service for your customers because try not to obsess over how your website or how your Facebook ads can suddenly explode in sales. Try to focus on a customer first. Identify what is it?  What kind of guarantees can you make that your competitors can't make? That's where I would put 80% of my time on, seriously. So yeah, those are my last words, man. I think people just got to start optimizing for the user side of things more. As compared to looking for that silver bullet when it comes to getting an insane amount of organic traffic. Yeah. Okay, Ken, stop trying to screen. Okay, Ken. How do I hang on? I think my Zoom floating bar just went away. Let me try to get it back. Okay. Disable the share? It's fine. Okay. Okay, that's pretty much it. Thank you, Jim, so much for your time. Yeah, no worries. Full hour and stuff. Where can people find you and stuff? Yeah, sure. So if you guys want to find me, you can actually Google this term. Best SEO Singapore, I guess. So just go ahead and type that on Google. You can actually find me. Well, yeah, just make sure there's no spaces. Just keen ones of SEO Singapore. We got it, we got it. Yeah, yeah, yeah. All right, cool. Daniel, last question before Jim hops off. No, I just want to thank you for your time and effort. Yeah, no worries, man. Happy to help, Daniel. Okay, Ken, thanks so much, guys, for your time. All right, cool. Okay, cheers, yo. Okay. Oh, thanks for having me, Jonathan. Yeah, no worries. Okay, see you, guys. Okay, see you. Bye-bye.


everybody Matt here for late in sports cards ripping some packs for James P. We have 2023 Panini National VIP gold packs five of those and 20 silver packs and these are for James P. Good luck James. Rated Rookie Auto Jaden Ivy. There you go nice start. Jaden Ivy Rated Rookie Auto Cody Rhodes, Andre Swift to 199, Jason Tatum, Reigns and Quentin Johnston Rookie to 499, Omar Jackson and Bo Jackson to 599, Derrick Carr and 25, Keontae George, Andre Swift to 199, and Bede Tua and Rookie to 499, Quentin Johnston, Justin Jefferson and Micah Parsons to 99, Aiman Thompson to 199, Ant-Man, Malcolm Belair and Allen Iverson to 599, Lamello and Jalen Hertz, Kevin Durant to 199, Josh Allen and Aaron Bradshaw to 599. Nice that is cracked ice auto, 10 of 10, Kevin Harvick, nice NASCAR auto, Micah Parsons, SGA to 199, Jamar Chase, Daven Booker to 10, Jordan Love, Henden Hooker Rookie to 99. I wonder how many people were investing in Jordan Love, his Rookie season that still have this stuff. There's Zay Flowers, Rookie to 199, Lauren Donald how's it going? What up Donald? Derrick Henry doing great here, Durant and Undertaker to 599, and his Rookie to 25, Henden Hooker, you go nice low numbered Rookie, Lambjack will love us. That's a Rookie purple ice, these are the gold packs by the way, 24 of 50, and Rookie, Palo Bancaro, oh thick one, I'll start Thompson, Rated Prospect that is trike or red, white and blue, and nice, this is black and gold patch, Patrick Mahomes, five of five, that's nasty, there you go, James congrats, it's a black and gold Pandora, it's really nice, yeah, I'll mag that one for you, oh no worries Donald, you see in the chat, there's Mark McGuire, red ice, 199, and Roger Clemens, Troy Aikman, blue ice, color match, 149, and Walter Payton, John Cena, green ice, this is in 99, and King Griffey, all right that'll do it for your break, appreciate it James, we'll get these right out to you.


Everybody forced here. I'm ripping a box of 2022 top scrum plan and anniversary baseball light. Thanks Robert for the or it's Robert L by the way Appreciate you and good luck to 75 is A rose gold of Kyle Hendricks numbered card to start off Fractor of G. Alito Larkin base Let's turn around. I thought that was gonna be something Something other than that base which way is which There's an extra actor Francisco Lindor Those are exclusive, right? How many times are supposed so extra actors still want a box in this then okay? So this is the first light that I've actually ripped of this Only ripped hobby before number 225. Yeah, and orange Darryl strawberry That's a great color match good looking card. Yeah, that's sick Really clean actually for this set. That's just a little thing on the sleeve that right there. That looks good Very good box so far Still quite a few packs left. All right, another refractor is Gaylord Perry Mookie bets base rookie black and white manny diamond tj. Friedel Should see a few more of those. I think you get four. I think you get four The diamonds is what it said on the box I say Matt Veerling rookie um blue of some sorts like blue Tual or blue cream blue blue platinum something like that Either way, this is the 199 That's a short way of saying matt veerling the 199 or the long way of saying rather refractor brand of woodruff kentamaya in a base black white manny diamond j2l muto pager martine has black and white mini diamonds another Janssen junk rookie number to 199 There's a lot of numbered cards for a lightbox or that's what it feels like. I don't know if that's how it always is or what? refractor of david right last one As they have black, white manny diamond of jason hayward All right, that'll do it for the box appreciate the order robert felt like a pretty good box an orange uh that orange strawberry is pretty cool We'll get those out to you