Check it, check it, check it, it's a unique house, this is your boy E.C.E.O. and I'm here with the lovely official Mr.Maker, what's going on? Say man, we got special guests in here today man. Say man, look man. Say we got Cash and T.J. in this thing, right? Say man, it's good to see y'all man. Yes sir, let's get it popping man. Yeah man. Yeah, now what's your name again? Let's say it's Cash. Cash is in the building. Cash, come on, we better get it all the way. Yeah, neither you should have done this. Bring him on out here then. So you was in the primetime clique. Yeah, I was the facilitator.  You know, I basically found the row. Me and my boy D.J. right? You found him? Yeah.  You was going to school with him? We, we, we, two different grades, you know. Oh, you older or younger? Older. And so you found the row? How old are you? I'm 35. Y'all look so young. I'm like 20 some. Yeah. So, so you say you found the row. And when you say you found him, explain what you mean by that. This was back in the MySpace era. Okay. Yeah, so it's me and my partner D.J. Merck. He hit up D.J. Merck on MySpace, send him some music. We just come back from a party and, you know, we started listening to it. The row stayed in our old dorm, a freshman dorm. And his music was undeniable, even from a mixtape stage when he first started coming from Dallas. Yeah. So, yeah, we just brought him on. That's how we started. Wow.  Yeah, I'll do it facilitate.  You don't do all the nothing. All I do is facilitate.  Yeah, that's you. You the potato tater. Cash me just diss a nigga. Yeah, do better, nigga. Come back with something better. Yeah, exactly. That's a good job to have. But that's what you need. You need that. That pushes growth. Exactly. Everything ain't edible. Yeah, that's it. That's it. So, y'all was down there and you were down there running through them.  Boy, a lot of girls didn't make it home. Good chastis they was when they came. No, they didn't.  And you had this boy for tagging along with you. Yeah. Yeah. Telling them how you need to do better. Yeah. Yeah. We pushed each other. That's what it's all about. So, I mean, have anybody ever got really since all that time to pay as far as what y'all done. You never did any kind of interview or nothing to talk about it at all. No, because I still got relationships with everybody still. Yeah. But that don't mean you can't talk about it. I'm just saying, you know, like the whole thing is this is the history of music. For sure. For sure. And at the end of the day, did y'all compete with any of the other niggas down there? Bone? Niggas can get it down there? Yeah. I mean, we competed with everybody. Yeah, like the niggas seeing y'all, they like that. I don't go to them niggas from the prior time and click. Don't talk to them. They're crazy. No, for sure. No, that's what happened. Really? It's a natural competition. Yeah. Majority of people was already our friends and family, but then when you get in a position, it might intimidate, it might inspire. It's just how they take it. Did you guys know it was special when it was going on? Yeah. It was always part of the plan. Bone had a hit, nigga. I don't care what y'all say, nigga. No, he did. Bone hit hard, nigga. Yeah. Yeah. Yeah. Yeah, that's the song. Just to damn everybody else I'm coming. Exactly. And that's how you're supposed to do it, though. But that was it. It was short lived. But he said he still, I mean, but he had the mixtape going. He from out there where he still got the ground of the mixtapes and everything, so he's still eating. Today? Today. He sell CDs. He's still eating. For real? Y'all, you got contact with him? Yeah. I need that nigga on my show. I got you. I definitely got, we're going to call him in a minute and see if that nigga answer. Okay. Yeah, we're going to see if this nigga from Atlanta, he ain't living in Atlanta. I don't know. Yeah, we're going to find a young nigga. Yeah. Yeah. A whole young nigga. Yeah. You know what I'm talking about? The facilitator, man.  Thanks. Watch out. Watch out. He's messing everything up. Yeah. Yeah. So, so, so here it is. I just went back into that era because that's a special era. You know what I mean? For me to see you guys, you know, come educated brothers, brothers who got the education and didn't further their education, even though you didn't finish down there, you went and did something else to add to what you were doing to make sure that you finished what you were preparing to do in your craft. Right. Right. And then you look at Watts and all of y'all, man, in the road, y'all. Amen. God is good. No matter what, no matter how it comes, because every good family have issues. You know what I'm saying? Yeah. Yeah. Every good. When the church first started in the Bible, it had issues starting out and analysis of fire. You'd have to look at chapter four and five to see what I'm talking about next. But I'm just telling you every good thing starts off. It has issues and then you have to love through it. You know what I mean? And you go through ups and downs in life. But what you guys, you can't take away the special thing that happened with you guys. No, for sure. For sure. So, Cash, when you facilitated, because that's what you say you was, I mean, you facilitated, you went on MySpace, because he did mention MySpace here, too. And you was like, okay, yeah. Only one really out here acting a fool is Soldier Boy. We got to get this, nigga. How was your mind? How did y'all like Soldier Boy back then? Boy, I didn't hear anything like that. You took it back. When you think about it. Yeah, that was the only one. The other one. Exactly. What made you tune in to music like that? I always had a passion for music. My grandma, she was in the choir. She was the choir director and all that stuff. So, like you said, I wasn't really particularly in church like that. But she always had her hymn books singing to me when I was little. So, music was always a passion and my goal. So, when I went to Prairie View, I was, I'm a military brat, so I moved around a lot and everything like that. So, I graduated from Florida in the School of Florida. So, when I got down to Prairie View, it was always my goal to kind of get the label and stuff going and taking over. So, did you name it, Brian Daingley? No, no, no. That was the road. My entity was Ingenious. Okay. So, Ingenious was like the label. Primetime Clip was like the clip. Okay. Can you sing? Can I sing? Nah. Teacher, I put you on the song. Exactly. That nigga used to rap. That nigga used to rap.  They go, we better get it going again in the primetime clip. The remix. Nah, that nigga is a singer song. Nah, but definitely. So, you basically, you said, okay, we're going to do this. And you talked to DeRoe? You was like, hey, man. Because how we started, we started, we were doing parties and started doing the party network and the college network. So, we started at PV and we had the idea to kind of take over the parties on every HBCU school. Okay, that's good. Exactly. And so, we started making mixtapes and with the mixtapes when we met DeRoe, we started putting remix verses on real songs because we could blend them together. So, it's POV. So, when you hear a song that you like or an artist that you like and we have a new artist on there, it feels like it's an official song, but they don't know. Yeah, yeah. So, we triggering their mind. I remember that was going on too. Exactly.  TJ Watts. That's the hustle. Exactly. TJ Watts, everybody was like that. So, we just make remix verses and put them on mixtapes and or put their original songs on that mixtape too. So, that's how it happened. Wow. So, you just hustle and just putting it out there and making sure that the vibe is there. So, looking at the music back then and looking at it now. Okay. How do you feel about the music today? You know what I'm saying? Yeah. I keep going though. You do all of that. I mean, it's definitely evolved and changed from dance, boogie into the mumble rap. Yeah. Whoa, whoa. Whoa, mumble rap. Yeah, I don't do mumble rap. You want to explain who you think mumble rap? Yeah, yeah, yeah. Nigga, don't throw no word out there. No, I'm just saying. Who you think of mumble rap? Well, you know, Migos' mumble rap.   Man, it wasn't like you saying that. That's TJ. Yeah. That ain't me. Yeah. He said I'm not dancing. I'm not even dancing. You're talking to Migos at all. Okay. Well, mumble rap doesn't sound like a nice thing. Maybe I'm old. Well, no, I'm just saying like, you know, I'm making this sound good at all. No, it's not a negative way. I'm just saying that evolution of music just came from. Dude, listen to me. Yeah. When I listen at the Migos. Yeah. That sound good as hell to me. And future. The beat, the cadence. I'm not saying it. No, no, I'm just saying. And I can understand them if I listen to it. Exactly. I can understand them. Exactly. The niggas in New York said it was mumble rap because they know the south is hard as hell. Exactly. So they was being discredible to us like they always have been. Exactly. I would never, ever, ever agree with nothing them niggas say about the south because they don't understand the south. They don't understand our lingo. They don't respect our lingo. I'm cool with all of them. I love them. I got partners up there, but we different and it's okay. You see what I'm saying? Right. But that mumble rap thing that they did is just like everything else that they try to shoot to try to shoot something down here to try to take away from the music and the beat and the way we've been killing them for years down south. Exactly. It hurts, nigga. Exactly. But we're here to stay, man. And at the end of the day, that's why I had to explain that. But when you say mumble rap and you take a song that them dudes done done and put it up against anything niggas out here doing, they can't touch them. You're right. And they came out with their own style. I think it's an uncle or cousin. Uncle and two cousins. But now, man, the music we do down here is very entertaining. And Dallas is doing a thing right now. Not only Dallas and Houston and Atlanta. Memphis. Memphis on fire. Memphis, yeah. Memphis on fire. Shout out to that nigga Top Dog. Top Dog, yeah. Niggas down there. Man, listen, man. That's Mississippi, ain't it? Ain't Top Dog Mississippi? Nah, he from L.A. L.A.? Mm-hmm. You sure? Mm-hmm. You talking about Top Dog, T.D.? Nah, what's that nigga name, man? The nigga that signed the Gucci, man.  Oh, you talking about Poo Shicey? No, no, look him up.  He a big old light-skinned nigga about 6'5". What's his name? What's his name? Foxy or what? Look up Top.   I want to shout him out right because he a new artist. See, you don't know nothing about this. I'm over into that. Put him on. Yeah, yeah. Now, that's my nigga right there. Like, I like what he doing. Gucci done signed him. Latest artist to sign the 10-17. That's all you got. Put in this nigga here, artist. Take the phone from him. Yeah, yeah. Big Walk Dog. Yeah, there you go. Big Walk Dog. Shout out to Big Walk Dog. That's my nigga, man. Yeah, I like what they doing, man. I like P.E. I like QC. I love, man, I love Sauce Walker. I love, yeah, I love a lot of Cash Man. My boy Trillip Polk and all of them out in Houston. Oh, yeah. And then over here in Dallas, you know what I'm saying? Yellow Bees is real. I love his music. I love it because when nigga trapping designer, yeah, you know what I'm saying? I'm rocking with that because I would deal him with clothes. So, you got to realize certain things that a nigga say is going to marinate with you because of what you're doing. Right. A lot of niggas like, man, nah, niggas ain't got to be lyrical. All I'm saying is the nigga jamming. Think about it. The masses said he would jamming. He went commercial. They said he would jamming.  He'll jam and don't. Yup. The world will say he jamming. Exactly. Now what you going to do about it? You can't do nothing. You can't do nothing. Am I right? Yup. So you got to respect him. Yes, sir. And that's the whole game. You can't say, you can't say, yo, what I say in mode three. Yup. And that's a whole different ball game. Lyrically, you want to go. You want to sing, nigga? Let's sing. So all of that stuff that was happening in the South, anything that we do, it's always tried. They try to talk it down or ignore it. They want us to fight for a position, but we don't have to. The internet and change all that, bro. The internet got it to where you can kind of do what you want to do. You know what?  Never even do nothing. Never come out of his house. He ain't about to come out of his house. I'm being real. He could make millions just because he's artistic and he like to work from his room. Yup. That's just the world we live in. You could be the next painter. You could paint and blow up. But that's how majority of them be. Yeah. But you still doing your thing? Yeah. Me and DeRoe, we frequent with business and stuff. Oh, yeah? Yeah. Just DeRoe or anybody? You don't work with nobody else? DeRoe. Sometimes I bring artists out to Dallas. We brought Kirk O down what, two weeks ago? Did you? Why Kirk O? He ain't used to. Yeah, he ain't used to. You just brought the nigga over here. I ain't know. Watch this. Watch this. Let me know. Yeah, yeah, yeah. I'm serious, bro. I got you. When artists come, if you don't bring them through here, the nigga, I see you. If I see you on Instagram, you follow me and I'm following you. I'll be like, ah, nigga. Yeah. Ah, you niggas. Y'all could have brought the nigga through. Nah, we gonna lock in. Yeah. Yeah, definitely.  For sure. Really? Do you still like it? Do you still like hanging out? Because when I got old, I was like, damn, I get sick of this. For me now, my mind frame is different when I go out. It's not so much like when I was younger. I want to go out here and try to get a girl or whatever like that. And I said, I wouldn't. You got a old lady? Nah. Yeah. Oh, okay. Watch what you're saying. Yeah, I'm good. Yeah, I'm single. Y'all both single? Nah, I'm for real single. I'm in the game for real single. I don't, yeah. Like when I got old, I'm like, you, I just go to strip club and I go to come to my home by DJ and I just go in the DJ booth. I never come out. Yeah. This is more of a business mind frame now. We go out. How can we make more money? He ain't like going outside. He ain't like going outside. I didn't. I went through one little situation and coming out, like he really much got me back on my feet to where my mind frame just changed on how I look at life and just everything. So that's where I'm at. Why, where I'm at now. Like as far as my business, because I'm really just focused more on building my brain and trying to get this one. Let me ask you a question. What's up? You got any kids? Zero. You got a kid? Three. Damn. Damn. I knew you would. You go hard. The pair of you? How old is he? Ten or eight? The oldest? The oldest? So I have one biological. She's five. Okay. Okay. I get it. You think it would look like. Exactly. I was wearing, I mean, he 12. But don't get yourself in trouble. Don't do that on here. I'm not going to do this. I'm daddy. But that's a good thing that you step up to the plate like that. So what about, so when you guys go back just one more time down that rocky road, when y'all was coming out of school, y'all broke up. Primetime click, you, all y'all went to separate ways. Okay. Who tried to hold y'all together? I tell you early, I feel he's the blue for everything. Really? Like, like his relationship. And this is my perspective. His relationship with everybody's is always being, we respect him. I told him earlier. I feel like, he like, the J Prince, just how he moves. You the n****s better stop using J Prince's name like that. Yo man, you know, I know y'all, it's quick to say J Prince. They put him on the gatekeeper, this is number two.  Don't be playing no games with J Prince on the boss talk. Yeah. I ain't say gatekeeper, I ain't say gatekeeper but, this how he moves. like a standoff as a person, like I said, he wants the best for everybody. So regardless of what you're going through, personally with another person who we're all close with, he like, we're family. So at the end of the day, you need to make that right. Like, whatever you can do to make it right. So I don't know, but I told him earlier, when I say Jay Prince, I'm not just being like, another person just throwing it out there. Like, to me, how he is and how he talks to everybody, how he does business, like the way he communicates, like to me is just how Jay Prince moves, he's respectable to me. I get the nasty part you're talking about. That's what I'm saying.  Now you gonna sit there and say that.  So don't, yeah, but you say from the outside looking in, that's what, go back and look at some of my videos. You can slide them in there. When you say from the outside looking in, just use that statement. And from the outside looking in, it looks very respectable, like a label, a guy who's over-label would look and he's moving in a way to where it's respect and he coming to y'all in a way to where he's trying to keep bridges built instead of walls from going up, right? Not get it, you know what I'm saying?  I'm gonna go and say it again. No, I'm not gonna say it again. So he feel like you, how did that make you feel to hear that come from that brother like that and y'all been knowing each other for over how many years? 15, 17 years? Nah, I mean, I respect it. I got respect for Jay Prince. I was born in Houston. Okay, so the myth and everything like that, when they had a record store, when I was a kid, my mama used to take me up there. So we, and then when we got big, we used to go to the compound. So I got respect for them. You ever deal with Carl Crawford? Nah, nah, nah. Yeah. Shout out to Carl Crawford over there. Oh, sure, 1501. Yeah, yeah, I liked it with him a couple of times, huh? And did you really know that, did you really, you have you watched the moves of the people who are making new platforms like the 1501s and who else is it? It's a lot of them, but it ain't really just, the ones who are new, I'm talking about. You really ain't had any texts like 1501 to break away like that. What about in Dallas, what's really a new, would you say, nothing, Yellenium? Pete, Pete. Cause I mean, you would kind of get it in the same vein as the era that was, the DeRot era, like everybody was around who was around. Yeah, I'm just trying to figure out, it's a problem. Yeah. It's a big problem what I just said, and y'all don't see it, but I see a big cloud. There's no structure. There's no structure. But that is the biggest problem. There has to be structuring, like the primetime click and the way y'all was doing it all. You know what I'm saying? There has to be something that connects the dots. When you think of Gucci, you think of what? 10, 17. Exactly. When you think of all these other places and I don't get me wrong, you got different people, but there's no structure. No, exactly. That's what I'm thinking about. Now am I wrong? I could be wrong, but I'm wrong. I'm right, but that's, you know. You think of Tate Prince, you think of Rappelot. That's what I'm saying, but you gotta remember before Rappelot, what Texas wasn't known for music at all. No, it wasn't. Now that was a long time ago. Exactly. I mean, so when you think of, when you thought about mode three era, what did you think about? What name? What was the name? Exactly. Exactly. What was it? Maybe I'm not a fan. He oughta know he made some. I'm gonna think about it. I'm gonna try to think about the name and the structure. PMG is the LB, so. And then I know mode three, HSM, but I mean other than that. HSM, who was that with? Him and him. No, that was mode three's. It's what was he was pushing. I don't know. The structure? Yeah. I'm just saying. I think that's a big problem.  When you think of quality control, you think of QCNM, you think they got Coach K, and you got P, and you got Amigos, and you got a little baby. Their structure, man. Yup, yup, yup. Where is the structure? It ain't no. It's the wild, wild with. Everybody just doing it. It has to be structure. In a way to where it, and not only does it has to be structure, but it has to be a unified structure so when people say it, it means something. Exactly. Exactly. Am I right?  Because without structure, that's when you can start getting the sad stories of what happens. Exactly. Because nobody know what they were doing. That's the problem. Yeah. So when you, cause y'all kind of broke away from each other, you and DeRoe and all of y'all left school, it's normal. Then y'all came back together. How did that happen? It's like, everybody went, how I look at it, everybody went and found themselves. They didn't let what they went through in the past affect them or keep them from moving forward in life. So like I said, for me, I went, had a family, did that, went to school, finished doing that. Still focused on my artwork. I elevated the focus on that. So to me, that's what I bring to the table for anything, artwork. Like anything you need, creative-wise, I'm the guy to go to. So I know we all, respectively, have our own thing that we're doing now. So. Y'all should be very proud. No, for sure, for sure. Like I said. It was just guys playing at the end of the day. Everybody, everybody can't go. Yeah. And the majority of the people who were around, were around for that specific season. So I really don't consider people breaking up like that because like I said, I was freaking with them. Everybody, I think everybody got lazy and contingent on one man when my preaching to everybody was, we're gonna push everybody through that sign pipeline. But I can't blame nobody because they never seen that success. So when you see your brother have success, then you feel like you got success. But my mission was always saying that's not your success. When you come up pushed behind him, he can do a verse for you, you come up with him, but nobody wanted to see that. And then life happened. Like you said, you start having kids, you start doing that. You start having kids, you start having family. Responsibility, real bills. And the school out. It's not just a cell phone bill no more. No, no, no, no. The school is out. Exactly, exactly. Yeah, yeah, school is out.  Everything you can knock off in prayer. It's time to go home now. And you come home and now you gotta try and figure it out a different way. And then, like I said, let's get back to the part where you guys come back together and me and the whole situation is a phone call. Hey, man, check it, man. Because majority of the time I didn't know people had situations until I kind of personally talked with them or they'd be like, what you doing? I say, oh, you know, I just got back from talking with the road. And you can see a body, let me say. Yeah, like what's going on? And they tell me to store. Majority of the time is just talking points. It's counseling. It's basically counseling and talking to each other and, you know, trying to understand and talk through it because it's life. Exactly. You know what I mean? And not a bad thing. It's such a bad thing because people have indifferences about different conversations or different things that they go through, but that's life. Exactly. Marriage go through it. Everything you do go through it. And you gotta remember, we all started as boys. Badness, that's another thing.  Yeah, yeah. And a lot of people, like you said, a lot of people don't wanna reach out or other people being in their ear how he did, he should've did this. Yeah, yeah, yeah. And that's the devil. He's trying to keep you broke up, trying to keep you from even talking to each other. Exactly, yeah. So it's just a conversational way. All the time. And I commend you for being able to stay levelheaded in the midst of all that success because that man was a platinum artist. For sure. 106th Park visitor, frequenter, all over New York, signing deals and everything else. What I'm always telling him, what he don't ever get on is, it's 100% independent. All he had was a distribution deal with E1. So everything, it was no label, big label backing, it was no sub label. Everything was independent. Even now, so going platinum, independent with not the string, it's not fake platinum. I'm not saying no distribution. No, no, no, no. But it's real hard physical sales, you know what I mean? Well, let's get back into the fake platinum. You don't make a statement like that on Boss Talk, we slide right by it. I mean, okay, so.  Fake platinum's going on now?  Okay, tell me about how it's done. So you believe that Drake's fake platinum? No, no, no. See, that's different. I'm saying artists who have, when you have streams, streams don't calculate the money all the time. Haven't we heard this stream stuff lately a lot? Yeah, streams don't calculate the money. I'm saying tangible copies. If you selling physical copies, and remember it was a ringtone area also, when they have it. It was a ringtone area. So ringtone, you making 99 cents off the $1.35, $1.45. This is tangible money coming to you. Exactly. You selling 10 million streams and going gold and platinum, it don't translate to nothing. You know what I mean? You want some water? Yes, please. Give them some water. You know, it don't translate. I take care of you. You see, I'm leaving you there. That nigga put the top boy in the hurry of nothing. Yeah, 1.5. You want the water? 1.5 billion streams to go platinum. Thank you. Okay, 1.5. See, that nigga know the numbers right there. 1.5 billion streams to go platinum. You ain't looking at it.  We don't want to hear that. We want to run it ragged. Here. Exactly. 1.5 billion streams to go platinum. What do 1.5 billion streams translate into money?  They need the most, 0.03 to 0.05, Spotify. That's why I be calling that nigga.  I call it, what you mean by that? I got to listen real so hard to listen with that. That nigga got some info for you. That's how wise I always been. Yeah, he's known. Yeah, he be known. Yeah. And the thing that's so smooth about y'all is, y'all are all talented, bro. I like the painter here. The painter is here, baby. Oh, yeah. Yeah, yeah, man. Yeah, don't play with him either. So when you did them shoes, man, was they hard? How long did that pain stay on them? It depends on how you take care of your shoes. No, no, no, no, no, no. You didn't pay my shoes, right?  No, because I tell you, you did Air Force Ones. I've done Air Force Ones, but like I say, the primary thing I do is like apparel, but then with like shirts and denim jeans and stuff like that, but yeah. Yeah. I gotta have both now.  No, no, no, I'm gonna make it up when I do the covering stuff. Oh, yeah. It's gonna be straight. So I would tell people, it just depends on how you take care of your stuff. Like the shoes didn't come like this, like factory shoes, they come sealed and everything like that with the glazer and all that, but you know, depending on how you take care of your shoes, will determine how long they last, just like with the clothes. Yeah. You can watch this shirt. Oh, yeah?  How long you've had that shirt? Ooh, that's, they been wearing that shirt for like how many years? Like how many years? Have you watched it? You ain't never watched it, I see the orange things under the orb. I know. I'm just kidding, all of it. So I've had people who've had shirts for me for over 10 years. So they still have the shirt. Really? Nope. Wow, that's good, that's good. They probably only worn it once. Hey. Dang, she hit low.  I don't care how many times they worn it, but they still have it. They still have it. They still have it. He's playing for it, he's playing for it. Yeah. Yeah, it's 2021. So what do you think we can do to try to, because you the type of cat I like to talk to as well about the music, what do you think we can do because these streams are being faked, these views are being faked, these artists are out here trying to act like they money bag yo, and they ain't got no money bag yo. Yeah. You know what I'm talking about? They got bars. Yeah, not bars. You gotta have a money bag yo. Exactly. In order to be out here. So what do you think, what do you think we can do to make it to where people can really, really feel good about their music, pretty much equating to their dollars being put in their bank accounts in a way to where they can understand it and maintain it. Everybody don't know the frequency like some people in their mind. There's a hundred and some billion and all that. Ain't nobody young, I can't even tell you. How many is it, what? You know what I'm saying? I gotta help somebody like that around me at all time. But I'm just saying, how do we get back? You know, what do you think we should do? Like, we in trouble. Now, we been in trouble. I know that, but now we are. Exactly. So music, the music is just promotion really. You gotta monetize from merch. You gotta monetize from the shows. You gotta kind of be the brand once again. You know what I mean? So do you think that people need to quit lying and go on and say, hey, man, if I don't get my show money and if I don't have no shows, I'm broke? Exactly.  Exactly. And I'm faking these streams trying to make y'all think it's really something that it's not. Exactly. But I'm not on yet. Exactly. I need some gas for my call. Exactly. But as much as we live in a life of... I gotta feed my kids. Transparency. There's a lot of illusions still going on. Yeah. And that's really what it is. Cause people pretend to be transparent. People pretend to say, okay, this is everything in my life and this is how I'm living. This is how much money I'm making. Showing all this money everywhere. That's prop money. Exactly. And if it ain't prop money, this is homeboys money. Exactly. Right? Yeah. Or money you about to spend.  But these kids believe it. But the kids see that, they believe it. You're right. You're right. They're banking. So they try to do it. Exactly. So like you said, it's an illusion, it's a dead end. But you said it's an illusion, but I'm looking for a solution. The solution, like I said, is in the brand, the merch, the behind the scenes kind of stuff. Because I wasn't being disrespectful when I was telling him his music wasn't on point. It wasn't. It wasn't. Exactly. But I was helping him to see where the real money was at. Exactly. Not only that, if you knew then what you know now, you could have had him do his music. Exactly. But he should have been coming out with t-shirts and all type of stuff to equate to something that helped his brand. Exactly. And you don't know that when you're young. You know what I mean? You don't really understand it, but it's like my t-shirts, I could do some hats and then I could, because I paint and it's gonna be, and then whatever I'm rapping about that slogan or whatever that symbol I'm gonna always be there. And then I don't have to make a lot of money off the music. Is that? I'm still gonna be able to have fun, promoter show and everything else because I'm going hard for what I do and consistency is key. Exactly. Yes, sir. And you know who the, really the number one platinum artist that nobody really give credit for, I would try to use this example for people for ladies when they used to get them just for me perms and they had that tape in there? Yeah. Everybody was getting a perm. Yeah. But it was in that, you had it just for me, that's what I'm saying, everybody had that tape. So it's just branding, you were buying a perm and they slipped the tape in there with a theme song on there. Yeah, that's it. Yeah. That's it, you gotta get, so that's what I'm saying. Right there. Exactly. We gotta get strategic and try to figure it out again. Exactly. And I think everybody laying back because the internet is exciting. Exactly. I mean, they don't be on that internet all night as my kids on it, Big Rob is on it, Watts is on it now. Everybody on it at all times. But I'm telling you, and then. That's the problem with the internet though. But watch out now, then the next thing you know, I got a song out. And then when I put it up there, y'all punch like, like, like, everybody liking it.  Like, like, like all my homeboy gonna like it. And then they might hit in another city and likes, okay.  But how do we get past that, man? That's a big, big deal. We gotta go back to old school too because the internet putting everybody in view of things that you're not even supposed to see. Like you seeing people in overseas or people who not even supposed to be in your crowd and everything and it's kind of whitewashing your mind to think that I'm on this level with this person. I'm supposed to be doing this. We gotta go back to the old school tended to going out, beating the block, going out there, being hand to hand, being personable with people. You support more people that you know than you don't know. You might like it when they become famous or you're supposed to like it, but somebody coming on the ground, you're not gonna like it. I don't care about no such and such hitting me up, sending me music. I'm not gonna listen to it. I'm interested in your top three. My top three. All time. I gotta get it. My top three all the time. Annie Johnner. Would be, I don't know. It was a trip, man. My wife's something else, man. Yeah, she put it in the downer. When I first started this, you know what I'm saying? It didn't got good to her. She melded into it. She just messing with me, that's all. Annie Johnner. He's so into PMC, he want everybody to come on here and say PMC or anybody from the South or UGK or, I mean just anything. You know what's your heart on me, bro? All I'm saying is, say what you're hearing, what you love. That's what I'm saying. That's all I'm saying. I'm not saying to say what the masses say. I'm not saying to say what you hear on TV all the time or you know what I'm saying, on the internet, cause you're probably gonna say Drake if you do that. You being influenced.  Is that right?  Don't say it, it y'all. What do you really like? It could be somebody that nobody even heard of. But you know this is something that you listen to every single time. It depends on your mood. I can love Tupac, but I don't have him on my playlist right now.  But what I'm saying is, I don't have a mood for Tupac right now. You listen to Benjamin.   But yeah, that's Sean, Sean, what's his name?  Yeah, it's over. It's over for Tupac. Cause they go, you know, that's our culture. So what you hear here, I'm just saying. Now you're right. Be real with yourself. Am I wrong for that? No, not at all. Top three artists of all time. Top three. That's how I broke it in there. That's a Pepsi. Oh, wait. Stop it. Pepsi. That's my nigga right there, boy. I don't care about nothing else. See, y'all think. He did that for you. Nothing. No, Pepsi. Wait a minute, man. This is good to be. That man really giving you a top three. And he love music, man. I ain't even giving it to you. Man, I don't miss this whole thing, boy. That's good stuff.  Pepsi. Pepsi and who else? Tupac. Tupac. And then, I mean, it's controversial, but for real, top three would be Arkely in there, too. Whoa. I'm saying. That's very controversial, man. I gotta be real. Yeah, but he going through a lot right now. But you going by the music. I'm going by the music.  Somebody has said Arkely a while ago. Oh, it was Fat Pym. No, no, no, today. Fat Pym said Arkely. He said if he was out on a distant land, he would have, Fat Pym said he would have Arkely, Pym C, and Tupac. He said that would do it all for him. He can listen to anything that defect him in any way. I'm sad. That's real. So you said Pym C is your number one. Pym C. Did you hear that? Well, that's smooth, man. That's Pym C. Why do you like Pym C like that? Look. Man, it's Pym C. How Pym C moved. Listen to him. He mean what he said. He say what he mean. He stand on it. Right or wrong and then different. What's your favorite Pym C song? Murder. The mind is three in the morning. Or either not, that high light. Exactly. I like one day. One day he killed one day. What year did he come out with that high light? What year did he come out with the murder? Murder. Was it 92? That was the one when he said you ain't never seen after that murder. Yeah, it was on that murder. Exactly. I know it's right in front of me. Right in, I don't have to know when it came out. Yeah, exactly. But I can tell you what, if you go to my deck, I can tell you I lyric for lyric the whole song. Exactly. Because at the end of the day, it really resonates well with my sound in the South.  It was Tupac. Tupac, what did you like about Tupac? Because, you know, you name two people that are deceased and one person that's going through criminal issues. Exactly. So I want to know what make you tick on that Tupac. Tupac, just how he moved too. It was how he moved. What was your best sound? Really, it was, my favorite song from it was like De'AR Momma. I was young. De'AR Momma, yeah. So I kinda... De'AR Momma, yeah, yeah, me against the world. Me against the world. Yeah, yeah, yeah, yeah, yeah, yes. See that? And then? Do you know this music? Can you just playing up in here? And then you know, And then you know that, that one I like when they say the double disc when it just went over the death row. Exactly. Yeah, yeah, yeah, I won't deny it. And bitches I'm riding. I'm going to screw it, ride it. Doom, doom, doom, doom. Doom, doom. Yeah. I'm a rock out one day on this thing all day long. Now, who did you say number three was? Mr. R. Kelly. R. Kelly, man, that nigga had, I decided to. Yeah, I decided, don't play that. I decided you forget all about it, all that other stuff. Ain't nobody can have no verses content against no damn R. Kelly. It ain't, Michael Jackson can't even do it. But his pen, he wrote for Michael Jackson. He made fortune for Mike too. Can't nobody really in R&B really stand up against that nigga. And how he wrote for me can't read. I've always asked myself this question. How do these niggas say he wrote for him, but then they say he can't read? Which one is it? Can a nigga read? Can a nigga write? He can't write, yeah. He got somebody to write for him. I can't write. I don't care what nobody says. He ain't got nobody to write for him. That nigga write Mike.   That nigga, that nigga call hard, man. Yeah, he call hard. Yeah, yeah, yeah, yeah. He got one to say, hey, what'd he say? Met the cheesecake with all of your friends and family. Who gonna front the bill? Me. Yeah, yeah, yeah. But I don't get him. Hey, shut up, I don't get him. You gotta get that bottle. Hey, I don't want to play with that, though. They fold tripping. We don't know what happened, but I heard the parents gonna have to be going through it too. Anybody that was dealing with that, they said that the people who was associating with that, I heard it through the grapevine. That if you was a one accessory to it, and you tell it on it now, why you didn't do say nothing. You're an accessory to a crime. Exactly. Y'all ain't hearin', man. I'm livin' that all that. Yeah. I'm thinkin' about all that, what they Master P said. They should be tired, too. Yeah, Master P said, Master P said, why was these parents? Why was these grown-ups? Now all of a sudden they comin' out sayin' somethin' when they need to be locked up. 20, 25 years late, yeah. Don't make no sense. They weren't there, they seen it happen and didn't say nothin'. Mm-hmm, mm-hmm. Now you're right. You're right, you're right. I'm bein' real, so yeah. I like your top two. I had to ask you because, but boy, I see why you like, boy, you Pimp, boy, yeah, you all right with me. You come back by yourself next time. I'll call y'all for you, yeah. There you go, you get the bus up over here. I'm for the come-do interview. Got you. I'm bein' like, yeah, come on, man, let's talk about Pimp's email. Let's talk about it. I just had, he's a Leo over the other day. Yeah, he gave me some stories. You gotta go watch that on my watch. Yeah, tap in, you're gonna be like, man, he gave some good stories. Even when Mike Jones came on there, he gave some good stories on Pimp's email. Yeah, yeah, Fat Pimp just gave some good stories on Pimp's email. Pimp's email is a down south legend. Exactly, exactly. I'm bein' real. I don't know how it happened. Even when he was alive, I was a fan then. I'm not that dude, like my co-host, he love Moe 3.9, I'll be tellin' him. Nigga, you wasn't listenin' to Moe 3 when we used to be ridein', nigga, why'd you? Exactly, exactly. So I don't like cloud chasers, but I ain't cloud-chasers money most, nigga. You better tell the truth. But anyway, I'm just tryin' to figure this thing out, man, so Pimp was a cold dude, man, and every time I come on this show, I'm gettin' Bun B on here, so I gotta Bun B, too. You gotta help me work on that. I got you. Yeah, we gonna work, man. I gotta get these people through here, man, cause this is somethin' special. Yeah. You know what I'm sayin'? This is somethin' special. I sit here all day with this here. And it's organic. Oh, it's very organic. Yeah, yeah, yeah, yeah. We coulda named some more of the Pimp's, he's on, she's playin', you know what I'm sayin'? That High Life album was one for me though, that Three in the Morning all that, man. Ridein' Dirty, that was the name there, don't play. I can keep talkin', it gon' keep comin' out, yeah. Yeah, yeah, yeah, yeah, yeah, yeah. So, man, that diamonds up against that wood. Yeah, yeah. But like you said, yeah. But it was ridein' music, you know what I'm sayin'? Yeah, yeah, yeah, you had to be in the zone, man. Had to be in the zone, man. So what's the path for you now? In two years, what are you tryin' to do? You still with the label thing and tryin' to do it? Yeah, so I'm tryin' to, really my goal in the next two years is kinda usherin' the next. I wanna go kinda in the entertainment spectrum, kinda put people in front of the camera, kinda get in that aspect. Well, I definitely, I'm workin' on some things, man. Man, you need a link on them, but I got some cats that I'm workin' with right now on some different things, southern soul, got caramel, got all the stuff you need, you know? And I'm tryin' to figure it out, short films. Yeah, that's what I'm on. Cause right now, I just feel like that's one of the ways we could bring back that creative control by doin' a little short films together people and then pretty much make them pay to see it and pretty much controlin' it in a way to where they have to buy into somethin'. So you might have to have a little server, somethin' set up online to where it's private, a virtual network, a VPN, and then people can buy into it and they can only see it through that. They channel all that energy to where they can just hit it on an app and have it on their phones to where you can hold this information, even music in a way to where the masses can't see it or hear it until you put it out and make the people want it again. Exactly. In your own way. Exactly. Right? That's creative control. That's what it is. Right? Yeah. Instead of letting these other apps and stuff tell you how to do it. Correct. Don't do it with them. Like you said. Come up with your own, and Jay tried to do it, but it didn't work out too good. See, people don't tell the truth. That didn't do good. That all. I'm being real. Tidal's not no popular thing. You be on Tidal like that? Nah, I don't know. You? Apple Music. Y'all be on Tidal like that? So if you ain't really only like that, then it's not, to me, it's not doing that well. I agree. I agree. So, but the masses will tell you different. Like if you go upstate, they gon' tell you, yeah, yeah, nah, nigga, we ain't on Tidal like that. Am I right? It ain't even downloaded on their phone. That's right. It ain't even doing it like that. Exactly. And I like the truth, man. Maybe if you step this game up a little bit on that part, then it'll really get to it, but that's a part you need to really fix that. Exactly. Because that's failing. We gotta do something to make something creative enough to make people love it. And then we can get back that control. We got people like Watts and everybody we can talk to. And yeah, he know a lot. So hell, he need to be helping on stuff like that. Exactly. Exactly. Exactly. Cause that's the one, you know what I'm saying? You need people that can think, like really, really think about this stuff. Exactly. And research it because it's not easy ground as everybody be doing. Exactly. But it's certain people that figured it out. Like who figured it out when you think about it? Apple figured it out. Apple figured it out, yeah. You see what I'm saying? But look how much time and stuff they put into it. Exactly. Who else figured it out? Hey, Samson figured it out. They did. You see what I'm just telling you about people who figured it out, you know. But like you said, they got that platform though. Apple, how did they get that platform? Apple made you get it. You got an iPhone? Yes. So if I put an iPhone. Every iPhone, every iPad, every computer all got a work to say. But what it got? It got Apple music on it. Apple music, yeah, yeah. Exactly. So when they ushered that in, remember it was like Beats by Apple at first. Yeah, yeah, yeah. They ushered it in. Yeah. But the same thing go with Android.  You gon' have your right folders and everything. You gon' download your music in a certain way. We gotta figure out something big like that to pull back the control of what our people are putting out. Oh, for sure. But when you got a new phone, I remember the last time when I went to get a new phone, they offered a title for six months free. And then, of course, after that, you'd have to pay for it. So that's the way that title was trying to get in. But like he was talking about, I think the new escapism is really in visuals, because like you said, they got HBO Max for free. You get the Hulu for free, you might get Next for free. Just put some up. Yeah, yeah. You gotta pretty much almost give it away. When it come down to it, you just do visuals. You should put it all wrapped up and put it in a bow and put it in a place where people have to own it and they have to go in to get it. And I think, my brother and me talked about that. And that's what Jay was trying to do up top. But Gucci Man or somebody could have did it down here right now to this day. You see what I'm saying? You gotta put up a bag, but you can't do it if you signed off to a label because you can't control your own content. But an independent person who has power can take something, wrap it up in a bowl and put it in a way where the mess is like a little baby or somebody would have made you go to it and the visuals are there and everything, that's your stop. You might put it out somewhere else afterwards but you got to stop here first. Exactly, exactly. And that's how you control the market. You're right, you're right. Just like how we kind of all got hustled on YouTube. Remember before it was YouTube, Vimo, all of these different platforms. YouTube hustled people and like you need so many plays to make money and monetize off of it and you can't cuss, you can't just flash a gun, you can't do this. That's right. The ads, they can't do this. We also need a, But at first they weren't tripping on it. We also need a video platform, kind of get that power back. I think that video platform is within that same bowl, wrapped up situation. Exactly, so you have to go here to see this. And it has to be organized where you can take the audio or the video, not like YouTube, but in a way to where we, it has to have something new in it to where it's more exciting. You push this then it can come down a certain way. You push this and you see where I'm coming from. So then you start to make the people say, ah, what the, that's new. And it had to be something that's creative enough to where you know, you could only go there to get something that's high profile and that that people want. Exactly, exactly. Like you said, high profile. Yeah. It gotta be quality. It gotta be quality. That'd be our problem. We short change everything. One thing is, man, we got people that's, we got people that look like us, that has a bag that could make it happen. I don't know if you guys are familiar with Robert Smith. And in Georgia. In Austin. Yeah, Austin. The richest black man in America, American black man. And he is good with software. He is good with not only software, he's good businessman. One of the best. And he care about his people. So him, people like him, Bob Johnson, I mean, he getting older, but I don't think he's into it like that no more. But people like Michael Jordan, you can forget about them. They don't, they not gonna help us. They not gonna help us. Exactly. No. So we gotta do better when it come down to our people. You get all these millionaires, billionaires. You get all these people, but you get all these people. And what you do is, man, you gotta try to be creative enough to try to bring these people together. But a lot of times, because all the labels and the way they sign their life away, it keeps us divided. Oh, for sure. And they know that. And the sad part about it is cash. It was gonna happen anyway. It was. You don't hear me. It was. But anyway, but they think they have to do it a certain way because they don't know no better. Exactly. And you think about even with that, somebody cool come up here and say, E, they signed to it like, E, you can use this song. You post it up on YouTube. It's coming down. I done been tagged. I done been tagged a lot of times like that. I don't like that because at the end of the day, I don't even know what, they don't know what TJ done gave me. Hell, I might get flagged for that. Where you get that damn song at? What song? He gotta know about the beat. The song that you just got. The intro. The intro. Where it come from? You made the beat? I ain't made the beat. See what I'm saying? That beat will get me flagged. Exactly. And you know a lot of people, YouTube, they sleep too. The little beat. Who made it? I can't remember who made it. No, it was a lot better. You said it's a YouTube beat? No, no, no, no. I had it made. I had it made. Okay. Well then I'm good. I can put that up. I just, when I'm doing the show, you'll get, you'll get. Oh yeah. I know. Yeah. But I don't have to worry about that with yours. Yeah. But that definitely is something to think about. My wife was wanting to put that on my mind. Like you don't want to be getting flagged. Exactly. You know what I'm saying? You don't want to be restricted because they'll take your YouTube down. After so many hits. Exactly. Or they'll try to pimp you out and say, you can keep it up, but we're going to take the money from it. Yeah, that's what they do. Yeah. They fly, man. Yeah. That's Leo Corwin then, man. Exactly. Culture vouchers. Exactly. That's what my boy called him. Don't flag me for that. I'm just going about what Dame Dad said that, man. You know what I'm saying? I ain't giving away. If they go, I don't care. It's just the real, you know what I'm saying? Exactly. So what podcasts do you watch? I know y'all, you've probably been on a few of them, but which one do you guys, do you even watch? Nah, I watch 85 Self. They hit me up. They linked in with me. Like they look at my stuff all the time. That's a lot of them. Yeah, all of them. Yeah, the brilliant idiots, that's really it. But I'm going to give them, man. I'm smooth over here. No, that's not fair. No, you are. You are. No, you are. Yeah, y'all got it. Say, man, we push you, man, right, babe. And then I got a beautiful wife. I just said, hold on, that's my problem right there. I don't even, I just said, OK, nigga, you know what I'm going to talk, nigga. Exactly, exactly. See, I really been hearing it for a long time. Yeah. That's sad, right? But no, you know, I can say I didn't change. I'm just being mean. I don't have to, I can do this all day. Exactly. And so when you in Dallas, because you travel a lot, you got to come see me, man. That's what I'm saying. I live downtown now, so. Yeah, you niggas live downtown. You down there with the rest of me. You ain't got money in there. You know, it's tired to live downtown. Boy, you ever go downtown and look at a apartment. You got to pay, what, $3,000? $3,000 a month? $1,700 a month? Man, I know the numbers. Don't try to act like you don't know. It's not cheap down there. I'm living in a loft downtown over here. You niggas just fly, man. Man, what y'all doing downtown, man? I come to the jaw down there and eat every night. Yeah, I come eat right, babe. But I ain't gonna be, I got a house, but I'm just saying. You niggas down there, y'all, see y'all, really they industry folks. What you saying? You know what I'm saying? What you saying?  I mean, I frequent downtown. Do you? Yeah, I be, yeah. But that's why I'm here. You be down there with him? Oh, yeah, go ahead and eat different restaurants. Oh, they just tell it on the niggas. You don't know how you walk. Yeah, exactly. You walk, yeah. Yeah, and then you be walking and everybody walking, yeah, y'all niggas down there having a good time. But you niggas used to couldn't walk downtown like that. Yeah, exactly. Yeah, exactly. Boy, there's a lot of folks don't want to see you walking down there now. Nah, exactly. But God is good, isn't he? Exactly. Man, I love to see y'all, man. Y'all shining, man. Y'all glowing. And you can tell that you guys are about something. Boy, y'all look good too, boy. They mad at us. Yeah, exactly. Boy, black don't crack do it. It don't, it don't. Yeah, these niggas in trouble too, nigga. Hey, yo. Yeah, man. In trouble. In trouble. So when y'all ain't man, so y'all got to come back on the show, man. Most definitely. Anytime you got something going on, you got an artist or something you want to bring through. For sure. If you promote something, say, hey man, I'ma stop by and let you interview over there with Boss Talk. You know what I'm saying? Because this is for y'all too. Okay. You know what I'm saying? It's love, man. Love everything y'all doing. Love the road. All that. Shout out Watts. I'll bring y'all through. Yeah. One time for Watts. Appreciate you, Watts. Yeah, man. So check it, man. It's been another great segment of Boss Talk 101.