everyone, welcome. This is Melissa Armo with the stock swash.  So this is the entire week's results from last week, May 10th of the GAP Options newsletter. If you're in the newsletter, the trades are emailed to you. So an advanced trader result was 108,050. Beginner trader result, 10,225. And again, I'm gonna go through all the trades. Win ratio was 94%. An average return on investment, 90%. So let's go through and I even put the charts in for all of the trades as well this week. If you have any questions, you can email me at melissathestockswush.com. You can call me at 929-3200 GAP. You can also follow me on Twitter, Facebook, YouTube, or Skype. So one of the things before I get started, I wanna discuss is that if you have a good system, which I do, so I have a system I follow, it's called the Golden Gap course. It's a Golden Gap rating system. I devised it myself 12 years ago and that's all that I do. However, even if you have a good system, you also need a positive attitude. If you have a negative attitude, you're gonna struggle to achieve success. So a positive attitude really, really, really helps you a lot. Even if you have a great system, if you have a bad attitude, you're gonna end up making mistakes. Inevitably some trades lose and you have to have what I call amnesia where you get right over it, get back on the horse and start trading again with a positive attitude instead of thinking about the trade that you lost in. So really a positive attitude particularly, particularly with trading really, really does help you a lot. And of course, when you trade, you're risking money. So you have to have an optimistic attitude about it that you're gonna be successful.  I have people with me that are doing both. Depends what works for your schedule and really depends what your goals are. Some people trade two days a week, some trade five days a week, some people only do options, some people do day trades and options. Again, it's whatever works for your schedule. I think a lot of people's schedules are very different. They're still even in 2021 than they used to be two, three years ago. And but hopefully people are starting to a little bit get back to some kind of normalcy in their lives. So now how do I make the options picks? Again, I'm rate the gap in the morning on the newsletter. Okay, I do the reading. The newsletter is a subscription service. You're not gonna learn my system by being a member of the letter. So I rate the picks in the morning, make the picks, send it out, but it's all based on momentum in stocks, okay? And specifically in reference to options, momentum is key because it could go in your right direction, but if you have enough momentum in it, you could lose time value and then the trade could end up losing even if you got it in the right direction. But if it didn't go fast enough or big enough or what I call momentum. So really you need momentum to happen in the picks. That is one of the ways to make money doing options. It's not like trend trading like swing trading, although you do have to get the direction right, okay? So the week in May 10th, there were 17 trades, 16 winners, one loser. Win ratio was 94%. Average trader advanced risk, okay? And again, you can risk more than this. You can risk less, 7,500. Advanced trader total for the week of May 10th results 1,08050, an average return investment 90%. So again, excuse me. This was a good week. Have I had bigger weeks? Yes, yes I have. It really depends on how many trades we get, how many I call. 17 trades in one week is a lot to manage going on. Some weeks it's less. If it's a busier week, it might be more. Okay, so that's an average. And again, sometimes we have trades that don't work and then the win ratio is less. But on average, it's a pretty good newsletter on calendar year by year. That's one of the reasons why I had the subscription as an annual subscription. Because you have to look at it in a long range plan that you're committed to doing it for a year so that you can see the results and see the money. And obviously last week was a good week. And we're getting into the tail end of earnings season. So it'll be interesting because to have these kinds of trades when it's really the end of earnings season makes me think we're gonna have a very volatile and busy summer. So if you were a beginner trader though, there were two trades you could not take up to 17. So you would have had 14 winners and one loser. And the reason is because of the risk parameters. So you wouldn't be able to take two of the trades. And again, I'm gonna go over them here because you have to stick to your risk. On average, a beginner trader risk, I have in here for $1,000. Again, you could risk less than that. It's whatever works for you. But if the trade, for example, of one contract to something costs $21, that'll be 2,100 bucks. And if your average risk is 1,000, you can't do that trade, okay? So you have to stick to your risk to similar equal. Again, when a ratio of 94%, average return investment, 90%, you just couldn't have done two of the trades, okay? Oh, and then beginner trader total, this is just with the one loser, the 14 winners, 10,000 to 25. And that's an average risk of 1,000. And again, we'll go over that here too. You know, the average risk is not hard and fast. It's how much cash you have in your account, how much experience you have, and then also it's not exact. For example, say, one contract costs $8. You can't get two, that's 1,600, so you buy 1,800. So it's as close as you can get to the amount, okay? So anyways, week in May 10th, advanced trader risk again was 7,500, beginner was 1,000. So this was the Walmart calls. And I really called this out just probably too far in advance because this ended up going and I was up in this and I didn't get out of the profit. But you know, here's the chart. I called this and I'll show you the letter in a minute, 415. So I called this here in a nice gap up. I thought this would break out higher was right. In fact, even one higher on the earnings almost went up to 145, which was this past week, but the trade had expired on the 14th. So it is what it is. I mean, I really usually call them within a week or two. This was something unusual. I'm not sure why I gave this so much time. I almost wish I would have given it either more time or less, but it did break out. It did have a move and the trade was up here, but I held it and I just didn't think it was up enough to get out. But some people did get out of this with profit, but I wanna show you this anyways because this was part of last week's results. This was a loser for me. But really, to be honest with you, it was a winner at one point. It just was never up enough as far as returning investment, okay, in my opinion. But that's, you know, that was a personal call. Some people got out of it with money. Strike in the letter, you get the symbol, strike 140, expiration 514. And again, it's a call. So cost was 240, contracts 30, risk 7,200. Again, this is an advanced risk. And again, you get it as close as you can to what your risk gain. Got out of it with something, but really pretty much was a total loser, 6,600 loss. Okay, this is an advanced trader risk. Now, if you were a beginner, again, you would have risked, you would have taken four contracts for 916, close enough to 5,000 and lost, okay.  So let's go over the next one here, Netflix. So I called this one 5-4, let's find it. Here, 5-4, got the drop, boom. This was the 500 puts expiring, again, 5-11. Or 5-14, I'm sorry. Exit was 5-11. So let's find 5-11. This was the day it gap down. So here, close to your gap down, fell, gap down, boom. You see where this is, take it to the right. Again, it was the 500 strike. And look where it went. It broke 480 by a little bit. And this was still early enough to get out because it expired on the 14th. So the Netflix 500 puts, I called this on May 4th. These weren't cheap, but for Netflix, it's pretty much around the range. Cost was $8, 10 contracts, risk 8,000, sold at 20, $12,000 profit. This was a really nice trade. Why? Return of investment was 150%. You had to wait a little bit for this. I'm gonna go back here. Some trades I called it immediately. And this went in the right direction, okay? This went in the right direction immediately. But as far as, again, getting the nice return to investment, what I call momentum, this didn't really have the drop. I wanted more of a drop. Here was the drop in here, boom, gap down, out. And you could have actually even got out of it close to the end of the day here, to be honest with you. This was beautiful even as well. This closed at 480 and changed something. 488 or I don't know what it was. This was a good one, matter where you get out.  Sometimes it happens, sometimes it doesn't. But I got the direction right in this and it worked and it was good. And I got the direction right in Walmart too. Unfortunately, like I said, that just, I think I paid too much up for that, for out of far ahead. So here was the Netflix cost was eight, again, one if you're a beginner. That's okay. One is good. That's 100 shares. Basically, it's how you look at it. Risk was 800, sold at 20 profit $1,200. That's 150% profit with an $800 investment. That's great. That's fabulous. I mean, most beginner traders will be happy to have one trade like that a week. Seriously.  Okay, let's look at the next one here Tesla. So I call this on 542. Here, there we go. And again, got the drop. Closed here, gap down, boom, got the drop. Called the 650 puts. Take it here, over. So here's where it fell off a cliff and then came down here. So this was that same day that Netflix, remember all these one here on the 10th and then they all gap down here in the 11th with the market. So that was really nice. Read the market would sell off, which it did and pretty much everything worked. And again, you could have got out here or you could have got out the next morning here and the gap down, which was great because it was right at that 600 point. And again, it was the 650 puts and you still had time for this to even go in here into the last day. But this was actually a nice exit. But look where it went actually. Now this was, yeah, the six fire, the 14. Oh, that's crazy. Just realizing this here now I didn't go back and look at this. So actually this ended up going, that is insane. This ended up going at almost 100 points for the number on the day before the Thursday. So this was the 650 Teslas, okay? Advanced risk was 8,404 contracts cost 21. Again, sold at 50, profit 11,600, return investment 138%. But now that I see where that went actually later in the week, this would have been worth the value and this would have been well over 100, which is really, really, really insane. I'm so good at reading where things are gonna go. But you know, this is momentum. Like, and this is momentum too in here. So again, I'm calling a lot of trades. When you're up a good amount like this over 100%, you gotta get out. I mean, it's just, but if you were a beginner, you couldn't have done it. Because of the cost. So you would have had to skip it. You know, unless you would have said, okay, I'm willing to risk 2,000 in trade. You could have taken one. But whatever risk amount you decide on, you really do have to be strict with it. So this was one, if you were a beginner and you didn't do the Teslas. Okay. That's okay, these other ones worked. So 495 puts again, called on five, six. This one reversed before it dropped and broke and fell down and gapped down in this day here. So again, 495, this was a little bit cheaper. Again, called it in Thursday the 6th. Oh, actually this wasn't cheaper. Now I was thinking about the other ones, the 490s. Cost was nine, number of contracts, eight, risk of 7,200 sold at 15, profit 4,800 returning investment 67%. Again, some trades will go to 100, some will go more, some will go 50. You have to see what's happening with the targets and I give the targets in the letter to you. You can't ignore, okay, I'm gonna go back to this here. When something's hit the target or through the target and also reverses with the market, which is exactly what happened here in this day. And you only have pretty much like two days left, if you don't count Friday. You have to be aware of time with your trading with options too. But again, I put the support and the resistance targets in the letter and sometimes I even do video links where I do discussions. Now, if you were a beginner, you could have done one. Okay, fine. Risk 900, sold at 15, made 600 bucks, that's a good trade. Return investment 67%. This was the other one I was talking about the 490s. Sometimes I stack them.  Again, same day here called the 490s, rallied, gapped up, gapped down, fell, gapped down, boom. Again, exit the 11. This is the 490s, I call them a little bit later on the six to trades. Again, our email doing live time cost 690, 10 contracts risk 6,900, sold at 10 profit 3,100. Returned investment 45%. That was pretty good. And really when I stack them, if I do two or three or four in one thing, then I consider it all in one lump. So I'm okay with 50% or something like that when I'm doing a couple. Because again, you have this one and then you had this one and then the other one. The 590, 590s, and 490s, if you did them all. Now, if you're a beginner, you could have done one, risk 690, sold at 10 profit 310 dollars, beautiful. Again, return investment 45%. Nice trade, took a couple days, but went. This was another good one here. BYND to the 105 puts. Called on 5.7. Close to your gap down and earnings rallied. Called this early, went the next day and the following day, boom. Again, take it to the right, you can see where it went. Came down here to 100. This was the 105 puts, was a nice trade. But I called them in the Friday and it rallied and the trade was down, down to the fine week. Again, sometimes you have to give them a little push in. You have to give them a little time. That's why you can't risk more than you'd afford to lose. You gotta be a little patient. You can't worry about them every second. Costs to 20, number of contracts 35, risk is 7,700, sold at four, $6,300 profit, 82% return in investment. This was a nice one too. Again, on that particular morning of 5.11, I think it was the Tuesday, the whole market, everything gapped down. So we were ready in trades, ready in puts. I called the market direction right. I knew we were gonna follow through lower and then we gapped down. That's a beautiful thing when it happens and you get that gap into the move, whether it's a gap up or a gap down. Same thing could happen at Walmart in a bigger move it just didn't. So anyways, the beginner risk, five contracts, cost to 20, risk 1100, sold at four, profit 900, return in investment 82%. So again, a nice trade. I'm okay if people risk a little bit over a little bit under. So this is within the parameters, 1100 of your risk of 1000. I'm just like, I'm saying don't risk double. You know, like as far as the Tesla, if you'd risk 2100, that would have been double and that becomes problematic then or even triple or quadruple. Then we did the BYND 110s and the reason I called them is because I saw what it was doing and I figured, well, we'll get it on the way down. So then I called the 110s Friday a little bit, well, it was still early, still early in the morning when it rally, called the 110s again, two in the same ticker symbol, rated the gap, the gap rated good, knew it was gonna break it dead, just took a little bit of time, cost was $2, 40 contracts, risk was 8,000, sold at eight profit 24,000. This was a really nice trade. This was actually a larger return in investment than the initial 105s. Again, the thing with options is volatility. So I called this as it was rallying. So in fact, I think I called them one of their ones pre-market. Yeah, I did. So I called these pre-market. Then as it was rallying, I still knew it was gonna fall. So then I called the higher strikes and one of the reasons why this ended up being so profitable, again, 300% return on investment is one to move off the strike, to the timing of it, to get it into the rally when the momentum was going against it, but I was predicting it was gonna continue down, which I was right. And again, I'm able to do this by rating the gap. I saw it was a good gap that rated per my 26 point rating system. It rated 20 points or more, so I knew it was gonna fall. It was just a matter of time. Again, everyone loves it when they fall the same day. I do, but sometimes it takes a little bit. So you could have made $3,000, risking 1,000 as a beginner, five contracts cost was $2, this was cheap. And we have done these before when they have not been cheap. So it's neither here nor there. You just, you never know. Then we did the queues. Again, these raw puts, except for a Walmart, and it's ironic because that's the one that lost. 318s called on the 11th. So this closed here, gap down. Again, this pushed back and was negative. Trade was down, till the next morning, gap down, fell, boom, dropped. You take it to the right, see where it went, around 315. So I called this on the Tuesday, but again, it didn't go that day immediately. This was Tuesday, Tuesday, Wednesday, Thursday, Friday. Okay, so it was a QQQ 318, expired on the 14th, it was a putt. Cost was $215, 30 contracts, risk was $7,500, sold at 425. Profit was $5,250, return investment 70%. That, again, is a nice trade. Again, when you're calling something on Tuesday and it expires on the Friday, you're looking for momentum, you take it, you get out. Whenever you get the momentum. If you had taken a beginner risk for contracts, risk was 1,000, sold at 425, profit 700, return and investment 70%. Again, that is a good trade.  Apple won 20 puts. This didn't go as big as expected and I was aware I had to get out, but anyways, it did work. I probably should have called this one a little bit earlier, actually. So anyways, here was the close to your gap down fell. This was the day of the 11th, backed up, gap down, fell with everything else. So I call this on Tuesday. Again, 120 puts, 514. These were cheap, 60 cents. 120 contracts cost 7,200, sold at 70. And again, profit was 1,200. This was a 16% return in investment. I expected more about this. This didn't wanna break enough, but I knew that that was it. Again, the exit was with the market and the gap down and everything else and we were up. So when it didn't wanna go anymore, you can't deny the fact that it pretty much met the target and that's it, you gotta get out.  Still cash, still money. And I usually look at these if I do a group, say I do five trades, six trades, 10 trades all with the market. You know, I look at that as just you have to go with the market, watch what the market is doing to exit your trades. Microsoft, 242.50 puts again, another one with the market. I saw the market was gonna drop, it was right. Here's 511, called it here. Gapped down the next day, it was right, fell. This was a nice trade. Take it to the right, 237.50. You can see how nicely this fell through this right. Called this in the pre, well, not right into the open on Tuesday. Again, expired the Friday. Cost was 220, 40 contracts, risk was 8,800. Sold it for 60 profit, 9,600. Returned investment, 109%. It's exactly what you wanted to trade. But you took it on the Tuesday and exited it on a Wednesday. Then if you were a beginner, five contracts, contracts cost you 220. Risk was 1100. Sold it for 60 profit, 1200. Returned investment, 109%. Again, nobody said you had risk of a big amount. And I really think it's important for people to risk a small amount, especially if they're new. Or if they haven't done the Golden Gap course and they're just getting used to it and how I'm calling the trades. But that's why I'm reviewing beginner risk and advanced risk here. And I'm probably gonna do more of this because I want people to understand that if you know what you're doing, you can make money, even if you have a small account. And why everybody gets in their head, they have to have a big account. I know everybody wants to, but the reality is if you don't have a big account, you don't. And if you don't, you can't take an advanced risk. So you have to build it up. You have to have goals. Everybody has goals. I have goals, okay? It's not gonna be ashamed about for taking a beginner risk. 225 puts I called 511 here. Then it opened, dropped, boom. Again, the 225s, take it to the right. 220, it's where it dropped into. Again, exit here into the sell-off on the 12th, which was the Wednesday. So this was BA. I expected more from this as well. Cost was 375, which wasn't cheap. Sold it for 80, profit 2100. Again, it fell, but not as much as I thought that it was going to when I called it. Same thing with Apple, return of investment 28%. That's gonna go over here and just show you. This looks like, I mean, this was a profitable trade, but this was really not a big bar for the stock. Actually, you can see the big bars over here. This is a big bar. That's a big bar. That's a big bar. Like I expected more of this. What was the problem with this? I don't know, broke late. I don't know, was stubborn. You, with momentum, it's preferable if it comes in quick and fast and as soon as possible. That's why many of the things I'm doing are pretty much into the open. And I'm doing all the pre-work in the morning in the pre-market. That's how I'm able to take them into the open. Cost 375, member contracts three, risk 1,125. Again, close enough. Sold a 480 profit, $315 return and investment 28%. So that it added dear winnings for the week.  Went to the dream target, 405. And again, you know, plenty of time with this because it was before the end of the week. Strike was 410 and it was that Friday. Cost of these was really pretty good. This is again, I called the 410s. 280 was the cost, number of contracts 30, risk 8,400 sold at 530, profits 7,500, return and investment 89%. That's a good trade. You're basically ending out within 24, 48 hours. If you were a beginner, 280, number of contracts four, risk 11, 20, sold at 530, profit 1,000, return and investment 89%. Good trade. Then we did the Google, okay? 2280, these are never cheap, okay? So this was on the 11th, gap down, fell. So you can see the 2280, the gap down through it. So you took it here and then you got up the morning was almost at 2250. So you know you're up a lot. So this was nice. Again, I call this a little bit later in the Tuesday, 11 o'clock. Cost was $15, number of contracts five, risk 7,500 sold at 40 profit $12,500, return and investment 167%. One of the things I like about Google is it moves big and Amazon, Tesla, all of those high flyers. I mean, they really, really can move. And you can see the gap down here was pretty decent. I mean, from where it closed up here was around 2310. You know, it opened, like I said, close to 2250. You know, that's a nice one there. That's why it was so profitable.  Why? Cost was $1,500 for one. So you have to be strict with yourself when you choose your risk. Don't fudge it. Because what if you have one positive trade and one losing trade? Well, if you risk less on the positive trade and the losing trade, you risk more. You could be upside down with just two trades. You don't want that to happen. Then I called the 408 puts for, I called them on the 12th. And I actually called this as it was running. And then I went to the dream target on the day and he just getting it out.  This was the case. Called it early enough in the morning fell all day, 1013. Again, the 408s, 521 expired. When I call something an expiration date, doesn't mean you're holding it to the expiration date. Once you're down in it, it never was profitable.  If it's on the same day, fine. If it's the next day, fine. Just because something expires two weeks from now, it doesn't mean you're holding it. So you're playing the momentum. When you get it, you get in, you get out. So cost was 425, number of contracts 20, risk 80, 500 sold at seven, profit 5,500, return and investment 65%. This was take it the same day and get the move. And it was a nice move. I mean, we're on it all the way down to 405. If you were a beginner, again, cost 425, number of contracts, two, risk 850, sold at seven, profit 550, return and investment 65%. Nice trade. We also did the 240 Microsoft puts. Then when I saw this, and then we have the other ones that fell into it, then I called the 240s, which dropped. Beautiful. Again, this was on the same day too. And again, this expired the 21st. I could have called these off of the 14th. Actually, that's a little bit tight, but I could have. Anyways, they would have been cheaper and they would have been bigger returning investments. Cost was 380, number of contracts 20, risk 7600, sold 550, profit 3,400, return and investment 45%. You were a beginner, three contracts cost 380, risk 1140, sold 550, profit 510, return and investment 45%. Again, risk 1140, make 520, $10, it's a good trade. Then I did call the 405 puts, that's right, I forgot. I saw it was gonna go there, crazy, right in here. And I called these early enough, it was 1051. Again, market doesn't close till four. Once the momentum gets into something, boom. But I did give the cushion here to the 21st. These cost $4, number of contracts 20 for an advanced risk, risk 8000, sold at six, profit 4,000, return and investment 50%. Called on the same day, ended the same day with the momentum. If you're a beginner, two contracts cost 800, sold at six, profit $400, return and investment 50%. Then I called the diamonds, which I called this late, I should have called this earlier. The 338 puts, again, called on the 12th, fell on the 12th, knew when to the target, had to get out, but I really should have called this earlier. It was 148 in the afternoon. This was just a sell-off into the close. 460 was the cost, number of contracts 15 was 6900, sold at 580, profit 1800. So like if I had called this at 930, it was just so much going on and so many other things going on. It would have been cheaper if I called the same strike or I might have called a higher strike. And it would have been a bigger return and investment. So this was late, oops there, quarter of two, but it fell all the way down. So you can't ignore when stuff goes to the target, which it did, two contracts cost 460, risk 920, profit 240, return and investment 26%. So anyways, those were all the trades from the week of May 10th for, you know, whether you're advanced trader or beginner trader, you can do all of this yourself from home, which you have to know how to do it. Luckily I do know how to do it.  And now I offer this newsletter if you wanna sign up and you want to subscribe. Now, if you want to learn from me, you would take the class, the Golden Gap course, if you just wanna get the newsletter, it looks like what you just saw. That said, you get the trades email to you, you don't learn the system but you can just sign up for the letter. So just revealing again, 17, 16 winners, one loser the week of May 10th. And again, 108,050, which ends up being a 94% win ratio and average return investment 90%. So you determine how much you wanna risk based on the size of your account. Knowing that I'm calling a lot of trades, you may want to risk less because again, you have to have money to take the trades and not all the trades go the same day. Do you follow what I'm saying? So if you wanna be able to take them all, you have to be aware of that. Now again, I don't necessarily call 15, 20 or whatever trades a week but it's a pretty active letter. I will say this, when you definitely get your money's worth, I'm calling a lot of trades but they don't all go the same day. So you can't, the money that you have when you've got a trade on, it's being used up when the trade is on. Do you know what I'm saying? Until you exit it, but you can't exit it until it moves. But if you're a beginner, you could not take two of the trades due to the risk parameters but if you could take all the trades, which was 15, 10,000, 225, very nice week for pretty much everybody. So how much money do you need to trade? If you wanna open up an options account, you have to talk to a broker. I'm not a broker, there's tons out there. Most of the minimums is 2,000 for an options account. Okay? So you can set it up as a cash account or a margin account, talk to the broker about that too or just doing straight, you buy the caller, you buy the put and then when you exit it, you sell the caller, you sell the put. Simple. Not doing any complicated options strategies because I'm using my golden gap system to make the picks and it's based on the gap and momentum. Okay? I will say that having a mentor to follow is really invaluable because a lot of people are out there trading the market, willy-nilly they don't have a clue. They don't have anyone to call or talk to you or email or talk to every day in a trading room. I offer all of that to my people. I've even done Skype sessions of people to help them. Bottom line is I am willing to help people. I do want to help people if you want to come and invest the money to learn with me and take the class and do the subscriptions. I want people to be successful, why wouldn't I? Okay? So I do my best to help people. You've got to ask me if you have questions so I understand what it is you don't understand or what you do need help with. But just the basic assessment of this is we're doing momentum and options. That's what it is. But I'm making the picks based on my rating system. Now I teach a half-day class on the gap options course. You're not gonna learn the 26 points in this. This is only a half-day class and it costs $2,500. You can go to my website, rate about it. You'll receive one month free of the newsletter if you do the options course. I do not do this class every month but that is the only way to get a smaller term than 12 months for the newsletter because I don't have quarterly or monthly subscriptions. It's one year for the newsletter. Or again, you get one month free if you do the gap options course. You'll learn how I manage the trades, targets. We talk about the letter but you're not gonna learn the rating system, okay? When we talk about options. What will you receive in the gap options, newsletter, subscription? The trades are emailed to you. I do video updates. Sometimes I do classes in the evening where we do reviews. So you know, again, it's an active letter and if you're busy and you miss a trade then you don't do that trade. Okay, you should never chase anything but usually the morning is the time that most of the trades are sent out and again, you can take them then once the market opens. I do think it's important in this time in age, I mean, 2021 it's been a very interesting year. It's halfway over, which is hard to believe but you can empower yourself to earn your own income working for yourself. It really does empower you once you realize that you can do it. If you've never made or had a trade where you've made $17,000 or $24,000, if you've never made the kind of money in the market once you do, once you're able to risk that much to have these huge trades or even if you made $3,000, risking 1,000 at a 300% return investment until you do, you're not gonna know the feeling of what it is like to really, really, really, really, really feel your own personal self power to be able to control your own destiny where you are making the money yourself and you're in charge and you're not relying on someone else like an employer to determine your income or your salary or your lot in life, quite frankly. Whether or not you get a raise. I know years ago, we're talking about inflation.  That does not exist anymore. It just doesn't exist anywhere in any industry. It doesn't happen anymore. So people used to get, you know, annual raises for cost of inflation. That doesn't happen. So it's a different world. You have to learn how to make money on your own and trading is a nice way to do it because you can do it from home. But you have to learn how. Or again, you can sign up for the newsletter and get the trades emailed to you. The golden gap rating system is how I make the picks. It's about consistency. I go over the gap or rate the gap again. I'm doing all this pre-work in the morning myself. Now, if you take the class, you will learn how to do it as well, which obviously will benefit you. Obviously, it will help you if you learn how to do it. I'm a big fan of more knowledge. It helps you to evolve and grow and accumulate more wealth. So there's no downside in learning. Anyways, getting back to what I was saying, it's all about momentum. It's the gap and it's the momentum in the gap. And of course, having financial freedom, like I said earlier, is extremely important. And don't forget, spending money on yourself is nothing wrong with that. It's not like you're being selfish. Maybe you need to be a little selfish. Education is a gift to yourself. You want to better your life. You want to think about your future. You need a plan of action of how to get there. Spending money on yourself is totally fine. And look at it like an investment long-term because you're learning how to do this for the rest of your life. Not just for a weekend. Not just for a week. Like when you go on vacation for a week and you spend money on a vacation, this is a long-term investment in yourself that you're committed to doing it. I have a lot of students and people that have been with me actually for years. I've had the business now for 10 years. It's a long time. And even sometimes people can't trade or something goes on in their life and they have to close their account. Very often a lot of people come back. I mean, it's so interesting how people never forget me and they end up coming right back around at some point. So maybe the timing for you in 2021, particularly if you have time this year, you're working from home or you have the privacy in your office to do it, is to really sit down and take the time to learn, learn the Golden Gap system, take the class and do the trades. But I think it's important for people to get serious about trading. That's the only way for you to be successful. Being nonchalant about it or willy-nilly or a lookie-loo is you're never gonna make money that way. So let's talk about options again. What kind of account do you need? You need a cash account as an options account or you can set up a margin account as an options account. Talk to your broker. But you do not need margin to take the trade because you only pay the cost. If it costs a dollar, that's what you're paying times the number of contracts you're taking. And that's how it works. We usually are in the trades in the morning, sometimes a column later, but most of them are in the morning. And then you can put a sell order after you're in the trade. If you don't wanna watch it or if you don't wanna watch the chart of the target, if you buy it at one, put a sell order of 150. It's a day order. If it hits, it'll get you out then with a 50% return on investment on the day. If you can't watch it, if you can watch it, then you watch the chart and you watch the targets. Again, which I have in the letter. But the nice thing about trading is you can do it from home. Very convenient and it's been very convenient, particularly for me living in New York with what has happened here the last year that I did work from home already. So let's talk a little bit here. Why do people find day trading so hard? There are many, many reasons. However, one big one is a lack of focus and a lack of clarity. People are only second guessing themselves or all over the place. I talk about this a lot. Conviction is extremely important. It's conviction, it's knowledge, it's focus, it's all these things. I have a lot of these things. When I set a goal in my mind, I'm very focused on achieving it. And again, it could be related to trading or it could be something else in my own personal life. I'm a very, very goal-oriented person and I kind of block everything out when I get to, when I'm like that. Like when I decided I wanted to trade and figure this out in the market, I pretty much just threw myself into it, didn't go out, didn't date, didn't do fundings with friends. I saw my family, but that was pretty much it.  Now again, that's my personality. I'm not saying you have to do it, but I'm saying that type of focus really paid off for me. And when you spend money on a class like mine or a subscription like mine, it really can pay off if you throw yourself into it to learn it to do it. If you have conviction and you know what you're doing, it's gonna help you make money. And certainly if you are going to risk substantial amounts of money in the market, you really do need to know what you're doing and you need to have conviction and it's confidence. What gives you the confidence, the knowledge. So the nice things about options is returns can be incredible. You saw some of them are well over 100%. The one was 300% just in this past week. And it is nice when that happens. When you get the momentum overnight, which is the benefit of doing options to get the bigger moves overnight, you can have those kinds of trades with a smaller risk, but this is not long-term investing. This is active in and out, in and out. You're still producing income, even though this may be a longer timeframe than a day trade where you're in and out minutes, this you're in and out in days or weeks. This is still not long-term investing, so don't get it confused. You're not buying something and holding it forever. You have a time set frame in an option that you have to be watching and you just wanna do it when you get the momentum. That's it. You take it, you get the momentum, you get out. That's it. And again, even though this is longer than a day trade, it's still shorter than anything and different than long-term investing, so don't get confused, all right? If you have any questions about that, you can always email me as well or anything here today. Anyways, trading is a great job if you wanna do it. You can do it anywhere in the world. You don't have to be in New York like me. And you need a computer. I think you need a calculator too. You need to set up a trading account. You need to sign up for my Golden Gap course and or the newsletter as well. Get organized. Get in a good headspace and a clean office. Have a couple of notebooks, okay? I'm very old-fashioned, even to the point of even, you know, printing charts out at different times when I was teaching myself. And even now sometimes I do it. If I wanna go back and look at something like the market and say, what did I see there? What did I miss there? Let me figure this out, okay? So get a good workspace. If you want to support yourself trading, you can, but you have to learn how to do it. It's a question of what are you willing to do to get there? How much time and money are you willing to invest? A lot of people wanna trade. A lot of people wanna make a lot of money. And a lot of people are gonna quit or never ever make it. If you want guarantees, I'll give you a guarantee. If you quit, you definitely will not make it. So guess what? Don't quit. I always tell people to come to me. They're meant to find me because there's so many people out there in the world. A lot of them don't know what they're doing. But the fact is that if you come to find me, my system works, I'll teach it to you. I'd also help you along the way. Remember, this is an independent activity. You're the one that's deciding what to do really because you're pressing the buttons in the trades. You and only you. So I'm here to teach you and say, this worked because of this reason or it didn't work because of this reason or whatever the question is or here's the setup, here's the target. And along the way, you will substantially, hopefully over time, not only make money, but get better, okay? It does get easier as time goes on. It definitely, definitely does. It's a lot easier for me to trade now that it was 13 years ago. But you have to want it. You have to want it. Again, my classes and services cost money. There's time devoted for you.  There's a lot of people that will never do that. They will just be one of these forever. And those of course are the people that lose in the market. Those are the people that lost in the trades that we were in, like BY&D, short when the stock rallied and then it fell the next day hard and we made money. So again, you've got to understand what's going on in the chart. It's very, very critical to have a full understanding of really price action, which is what I teach in the Golden Gap course too in the points, buying and selling. And again, it's technical analysis. It's advanced technical analysis. Anyways, I do think it's important to understand what are your goals? Why are you trading? You don't have to sit all day at the desk, like I said, certainly not if you're doing options, but I make the picks based on my rating system, which I teach at the Golden Gap course. It is a 26 point rating system. It measures gaps of rating them with a daily chart to find stocks to trade that have number one, a high probability of directional bias for the entire day, big move in the day, early confirmation of the bias and then move between nine, 30 and 10 and precise entries with follow-through and a good risk to reward target potential. So you've got to chunk it out. I always tell people, look at this as a long-term venture. But sometimes people take the class and make the money back for the class in a week or in one trade. You can see here even in this week how profitable this week was that you could have done that. But I would look at it as a longer term goal because the goal should be learning how to do it, paying attention to what you're doing, making good choices in your trades in their risk so that you can continue and grow your account over time for the consistency and have the long-term goals. You may achieve your goals far faster than you thought you ever could or it may take a little bit of time. Everybody is different, okay? You have to have your mind in the long-term goal but yet you've got to live in the present and then that's how you move forward in the future. But don't get caught up in the past. Don't think about the past. You need to just drop it and so many people carry all the losses and mistakes they've made in the past forward. You can't do that. You've got to move forward. You have to think of it like I said earlier when I first started this lecture but having a positive attitude that your life's going to get better and your trading's going to get better and that this is going to work for you, okay? Go into something with a positive attitude. So anyways, share size. If you have questions, you can always ask me but how much you make is always a function of how much you risk and how much you know of the quality of the trade. Two people could take the exact same trade. One makes more, why they risk more, okay? But again, it's the idea of the return in investment. It should be between 50 and 100% even this summer more and you want to be consistent on your sizing, okay? And again, all of these are based on gaps. So my golden gap system is a 26 point professional bearish gap rating system. I also have a bullish gap rating system. I do not teach the bullish cop class every month but I do call bullish gaps in this letter because I know how to do them too but the bearish class is more popular. The purpose of the system is to help you evaluate the bullish gap to trade each morning using a checklist. This checklist tells you what to trade, when and in what direction. The 26 point checklist predicts directional bias and a stop. I always get the question as far as how many ones do we do puts or calls. I don't know how many percentage which I've done in a year's time because there's so many trades. Be too much work for me to go back and look at that. This past week we did mostly puts, they worked. I predicted the market would fall, I did. One of the reasons I'm successful is I'm good at reading the market although I don't get it right every time but I get it right more than anybody else I've ever seen or known and I've had people tell me that that I've been with me for a long time as well and if you've been around me, if you've been in the room, if you watch my videos, if you've heard me on television say things that have happened, you know that too. In fact, I was on Ameritrade the week before last week when the market fell and I said we were gonna fall and I was on Fox News, I think it was Tuesday, May 11th and I said the market was probably gonna fall the next day and I was right. I've got to have to find that clip. I wanna listen to exactly what I said. So, I'm not saying that everything goes with the market but a lot of times things do go with the market so you do have to watch what's happening with the market and that is one of the reasons why people find trading tricky too. They can't read the market, they don't understand, it's confusing for them and the market by the way gaps almost every single day. So if you learn my system, you learn how to rate the market and what do I mean by the market? I mean the QQQs aspire the diamonds, okay? So again, one strategy is all you need to be successful in the market. You do not need a general, overall, broad-based view to make money. Tons of people have that and fail all the time. Learn how to read institutional money and price patterns and gaps and you don't need to do anything else because if your reason for doing this is to make money, this will make you money and that is the name of the game. While trading is fun, I understand that, I agree with you, you know, but it's not fun to lose, it's only fun to win, okay? That, you have to have the goal in mind, you have to look at this as a business, you have to take it seriously. So you've got to have the morning time available to put the trades on. Some trades go quickly, some take a while. You can work from home or your office and if you want to do this part-time or full-time, that's up to you. It's really up to you. So I teach a class, it's called the Golden Gap course and if you want to sign up for the newsletter alone, there's no prerequisites. Again, the newsletter is emailed to you, subscription price for one year is $60,999. As soon as you sign up, you'll start receiving the letters. The next Golden Gap course is June 12th and 13th, nine to five, class tuition is $69.99, class is online, you can be anywhere in the world and take it, then you'll learn how to do this yourself, okay, to rate the gaps yourself. The trends course is June 15th, if you want to sign up for both, you save class tuition is $74.99, it's a combo, okay? Email me at melissathestalkswitch.com if you want to register and there's really nothing like winning. It makes you feel great.  You can continue to do your job and be successful and make money on the side, particularly if you love it. I suggest doing that. You know, a lot of people are looking for extra income right now and this time, that's great, that's okay. There's a nice testimony from Lewis. He made one day, he did this Amazon, he made $63,000 in 10 minutes. He did the class years ago, years and years ago and this is a nice testimonial from Steve. So all in all, if you're interested, if you have questions, email me at melissathestalkswitch.com. If you want to sign up for the newsletter, email me. I hope this lecture was informative. Have a great day, everyone.


Good afternoon. For those who are new, I'm Dr. Theron Sherman, and today we will be studying SCP-5542. The content warning for this article includes spoilers. If you wish to avoid this, skip ahead 10 seconds. Today's article contains mild mentions of human remains and the ingestion thereof. If that's not a problem for you, let's begin. Item Number SCP-5542 First Class Euclid Special Containment Procedures The parcel of land SCP-5542 is located at is currently held by a foundation shell company, SING, CHANG, and partners. A standard perimeter has been established under cover story, retiree timesharing. Objects recovered from the property are kept in cold storage at Site 42 pending further testing. Investigation into Person of Interest 5542, C. addendum 5542-A, is ongoing. Description SCP-5542 is a section of California coastline that is composed of cake to an average depth of 2.5 meters. Walking on the surface of the beach is possible despite the composition, while purposefully digging downwards past 2 cm reveals non-anomalous cake. The effect is contained entirely within the property lines of 1812 Sea-Led Jolaine, a beach-front residence. Discovery On December 15, 2020, foundation agents embedded in the Santa Barbara Police Department were alerted to a potential anomaly during an altercation between an officer and a local psychic detective, claiming that he'd had a vision of multiple people disappearing on a beach made of cake at the given address. After cross-referencing with open missing persons cases in the Campanile area and an interview with a psychic and a corroborating witness, the agents decided to take over the investigation. Class B amnestics were administered to all civilians involved. Addendum 5542-A, Investigation Log Investigation of the property in an attempt to contact the property owner were authorized on December 15, 2020 for the following day. A partial transcript of the agent's body camera footage is logged below. Begin Log December 16, 2020, 1600 hours, 32 minutes Agents Rode and Hill activate their body cameras on arrival to the property. Agent Rode speaks first. You see any cameras on the house? No. No fences, no cameras. Security is pretty lax for a house in this neighborhood. Right, let's hit the beach. Agents exit their vehicle and proceed along the side of the house towards the beach behind the property. See, this is the kind of place I want to get once I make O5. You, O5? You got your hand stuck in the infinite peanut butter jar and flooded the men's locker room last week. I was hungry. They can't disqualify me for that. You're lucky you're not stuck in some basement dictating the database onto audio logs. Oh, yeah, Theron needs to get some sun. Agents reach behind the house. Agent Rode digs his hand into the sand, grasping a handful of chocolate cake. He attempts to taste it before Agent Hill grabs his wrist.  I was only going to taste it. Put it down. Agent Rode drops the cake. Agent Hill uses an evidence bag to retrieve a sample. All right, the beach is cake, confirmed. Interrogate the family? Interrogate the family? Let's go. Hey, don't wipe that on me. I just got this uniform cleaned. Agents start towards the front of the property. How are you and Celine doing? We're taking some time apart to find out she dumped you. She said I was keeping secrets from her, ma'am. That's your entire job.   Agents reach the front of the property and proceed to the front door. Agent Hill lifts his hand to knock on the door. It opens before he makes contact. Engelbert Leckermall, property owner based on public records, approximate age 55, stands in the doorway. Well, hello there, constables. How can I help you today? Hello, sir. Call me Bertie. Bertie, right. I'm Officer Spencer. This is Officer Grimm. We're here to ask you some questions about some disappearances in this area. Oh, wow. I'd be happy to help in any way that I can. Come on in. We can talk inside. Agents enter the residence. As they pass the living room, a teenage male is sprawled on one of the couches wearing headphones. The wife is at LaCoumbre working on her tennis game. Wish she would take that boy with her. He could use a little exercise, getting a little plump around the frame if you know what I mean. Right. We're investigating a rash of disappearances of local youths. How tragic. Such an awful waste of potential. Yeah, the kids were all seen in this neighborhood. You haven't seen anyone shady around lately, have you? Not that I've noticed. My family and I have lived here for ages. We know everyone. And I haven't noticed any perfidious persons. No, sir. The group arrives in the kitchen. Coffee? No, thank you. I'd love some. Lecremal places two disposable coffee pods into an elaborate coffee machine. Got this beauty when we renovated the kitchen. Empty night, the double-wide oven cost as much as my car. But the Mrs. had to have her domain be state of the art. Amen, that. Back to the investigation. I was wondering if you had any problems with trespassers. We've had complaints from some of the neighbors about local kids sneaking onto the private beaches to party. Of course. It happens all the time. But we're not as stuck up as some of the community. Lecremal raises his pinky finger in a mocking gesture. Amen again. But Bernie, let's cut to the chase. Roday pounds his hand on the counter. Why is your section of beach literally made out of cake? Lecremal and Agent Hill stare at Agent Roday. What in blazes are you on about? Yeah, dude, it's completely edible. There's no way that could have happened without you knowing. I don't, I mean, you can't be serious. As a witch in a tornado. We checked ourselves before we came to the door. Your beach is somehow cake instead of sand. It seems impossible, but there it is, written in the frosting. You know what? This is probably an elaborate prank from my Alpha Tower Omega brothers, those incorrigible roaks. You know, use these at the Barbara. Go, Gouchos. The coffee maker beeps. Lecremal moves to retrieve the coffee. They excavated your backyard beach and replaced it with cake? Lecremal hands a mug of coffee to Agent Roday. I don't know how they got the dean's car on top of the roof either. These pranks get better every year. Why don't we head out back and show you the situation? Lecremal starts towards the back of the house. Agent Roday moves to take a sip of his coffee before Agent Hill takes it from him. They begin to whisper to each other.  I thought I could get him to crack.   No, go with Bertie. I'll catch up. Oh, gotcha. Agent Roday moves to follow Lecremal to the back of the property. Agent Hill takes a sample of the coffee before dumping it in the sink. And log. Extraneous data redacted. Agent Roday and Hill confirm with Mr. Lecremal that the beach was cake before giving him a number to reach them if he had any more information. They then adjourn to their motel for the evening. Addendum 5542-B, Disappearance. On December 17th, 2020, Agent Roday and Hill return to the address for follow-up questions. Upon arrival, Agent Roday noted that the house looked different in a, quote, hard-to-place way. Agent Hill's knock on the door caused it to fall inwards off its hinges. Investigation of the interior revealed that the house was now vacant. Agent Roday described the residence as decrepit as if it had been abandoned for decades, with the sole exception being the kitchen, where Agent Hill noted that the room smelled as if someone had been cooking, in line with Agent Roday's observation that the oven was still warm. Further forensic analysis found evidence suggesting that the age sections of the home had been abandoned for upwards of 40 years, where the appliances in the kitchen were found to be less than a month old and otherwise non-anomalous. Food items recovered from the kitchen included, fresh and frozen meats, dried and cured meats, otherwise known as jerky, bottles of wine, baked goods and components for baking, flour, yeast, et cetera, disposable coffee pods. Laboratory analysis revealed the meat to be human flesh, while the other food products also tested positive for human DNA.


The Malaysia High Command has said three officers and 22 soldiers were killed during the ambush on troops in Niger State. Addressing journalists in Abuja, the director of media operations, Major General Edward Buber added that seven soldiers were wounded during the ambush. It said the incident necessitated the deployment of the crashed Air Force evacuation aircraft. troops while conducting offensive operation entered into an ambush in Kudu Gena area in Chiruru local government area of Niger State and then the ambush and the firefight resulted in the death of three officers, 22 soldiers, while seven were wounded in action. As a result of this, there was need for casualty evacuation whereby the Air Force helicopter was dispatched while that process was on, the operation was on and inbound to Abuja helicopter crashed and it crashed to Kuduna, sorry, it crashed and it crashed with 14 of the previously killed in action personnel at the ambush, seven of the previous wounded in action personnel at the ambush, the two pilots for the helicopter and two crew members and what caused the plane crash can only be determined by the time an investigation is conducted. As I speak to you, troops are advancing to the location, you must know it's a hostile environment, troops are advancing to the location, they will get there, they will recover the corpse and they will discover what caused the plane crash, after that you can be sure that that will be communicated to all of us. Hello, hope you enjoyed the news, please do subscribe to our YouTube channel and don't forget to hit the notification button so you get notified about fresh news updates.


Well, we're conscious that we stand between this panel, between us and lunch. So we have about 10 minutes Ricky has given us to have some conversation among our three. Well, Enrique left, so actually this will be much shorter. To have some conversation, we probably have time just to explore a couple of things. One we want to talk specifically about what all this means for Istanbul in a second, just trying to maybe connect these three ideas, these three sort of themes that have come out and see where the disconnections are. I mean, first of all, just to put it in summary, Enrique, you talked about, first of all, I think you started this sort of, how do we reconcile on the one hand the primacy of the market forces, which you talked about, which is how strong that is and the tension between the market forces on the one hand and this notion of the city and who's in charge and how decisions are made. But that there is a very strong that the market left on its own in your proposition will not necessarily produce a great city for its people. With that, go to Alejandro, your point, which is how cheapness, right, has become in a way the shaper of cities. And that cheapness is a driving force in the shape of cities. It was part of your proposition and in some ways, the way that's pushing cities to a particular place. And then of course, Richard talked about what is in a way the, what is the ideal form, what is the city should strive for, the compact city, urban form, equality, sustainability, as what we should be striving for. So in a sense, how do we reconcile, I mean not that they can be reconciled, but how do your thoughts on these tensions between market, between cheapness and consumption, between where we should be in terms of the compact city, connecting, I think Richard talked about how architecture and planning, the vertical and the horizontal or one, cannot be thought of separately. And of course, adding to that the political, so architecture, planning and politics really have to all be connected to produce this. And I was struck yesterday thinking about, in your presentation, Alejandro, about yesterday's Cicato, Manta made the point about as he was looking, as we've traveled around in the urban age to different cities and you almost feel when you see how Mumbai is developing and you see the towers that you showed, what's happening in Istanbul, you can see it in Shanghai and asked, is there one architect for all of this? Is there someone who's just literally sitting there, did one design, put it out over the computer, went out and the cities, these instant cities that are driven by cheapness, driven by market, driven by politics are producing a form that's ultimately unsustainable. So a long preamble, but maybe we can get to the point here of, what is the role of the architect, urban designer, planner? How do we try to bring these contradictions? What's the voice? How do we shape this? I think we know what the problem is. We know what the challenge is. What's the best way we intervene to get to what Richard showed us in terms of mobilizing the politics that it connects with our planning and connects with our architecture to produce more sustainable cities? Maybe I'll just open it up to your thoughts and then I think we can go to how that plays out in Istanbul. Maybe I can remark on that. Or any one, or Enrique, I'm sure you have a thought about how this. Just to provoke some thoughts, starting from the point that Alejandro left. I don't remember who said that, but there was a question, which is addressed to socialist thinker. I mean, what do you think about McDonald's or Coke? I mean, he said that they are perfect because, I mean, Obama can drink the same quality of Coke with the person who is living in Vietnam in the street and so there is a, I mean, starting from your point of cheapness and quality, I mean, if we can reduce or create a new way of, I mean, delivering architecture with the same standard to everyone accessible, I mean, then we can maybe introduce democracy and equalization by means of architecture. So, and Richard also spoke about the density and how we need density in the cities. And actually, when we talk about how politicians should also develop these kinds of densities, I mean, they have to be convinced in order to create laws to create these kinds of densities.  And so they are going to collect votes from those cities. And, I mean, the more dense, the more easier for politicians. So maybe we should speak from language of the politicians when we speak about also creating cities and designing cities. So, let me ask you. Jato. No. I don't think that there is any contradiction between the three proposals. It's just we are talking from different perspectives. And I am in no way opposing intervention. I think intervention is obviously necessary. And I think that I completely share Richard's strategies in order to make cities more sustainable. The reason why I'm putting forward these bad examples, perhaps, of unsustainable urban development and try to make something out of it is because I believe that despite their problems, these developments are doing one thing, which is to democratize the access to the city. I think that the developments that, for example, Richard is proposing or the type of growth that Richard is proposing is obviously ideal, but probably not always affordable in the current market economy. And that's where probably certain level of intervention is required in order to make these things affordable. So I'm just suggesting that rather than entirely dismissing this type of urban growth as unsustainable and non-civic, perhaps if we turn them one point more, if we intensify them, we can perhaps produce something that will start challenging the status quo, that Enrique's... I think that... Yeah, Richard. Enrique uses my Bible. I use his Bible. And I have very little to say about what Enrique has said. I think the basis of all this is that private greed is eroding public responsibility and this is the big balance. Funnily enough, I don't think it's about cost. I think you can cut that cost. It's easier if you have money. It's about distribution of wealth. That's another discussion. And clearly, the distribution of wealth is a very complex. There's a very good book that's just come out called The Spirit Level. Anybody's read it? But it shows the health implications of that distribution of wealth as well as the urban implications. Cost is a complicated thing because, of course, just to take the point that you said about Mies van der Rohe. Mies van der Rohe, with or without bronze, is, I'm going to say, expensive architect if you do it in that way. He is not a sort of 4x2 bits of tile architect. He gives you a certain value. I think, basically, that we need to understand what we want. A long-term value is very different to short-term value. Most of the things that we have seen, which are low cost, which are important to have low cost, have short terms built into them. So what is the problems with wealth? What are the problems with poverty? How do you distribute that wealth? To me, that is a critical part of where we have to go. But most important of all that is what we're seeing is we do have pretty much an agreement about where we're going. There'll be variation. There are clearly national and regional variations. But I suspect that everybody is more or saying the same thing, which is pretty amazing today. Just to pick up on that, Omer, do you think that's right in the context of Istanbul, in the sense of the debates that are happening about the growth in the form of Istanbul, and Richard's saying in terms of the sense of we have an idea about what makes cities work. There's the kind of form of cities, the connection of land use and transport. We heard this morning in panels that there seems to be a disconnect between transportation and land use policy. How is all this playing out here? And do architects have a voice? Are the planners having a voice? How are those views integrated into this debate? Are they? Actually, I don't think there is a overall voice, which is, I mean, addressed by architects or planners all together, because... And is there agreement? I mean, I think there is an agreement which is not spoken yet, but let me rephrase it like that. I mean, the sustainability became a buzzword for most of the architects. And it's now being used mostly like a slogan, instead of, I mean, the content of the sustainability has been emptied mostly for the last couple of years, especially in the architectural scene. And now it's being used like a label for the buildings, especially by the proper developers. I mean, even we don't, for example, have a tax reduction for any kind of certificates like Bream or Leet here in Turkey. Now, I heard that some private developers would like to apply for these kinds of certificates, just for, I mean, branding there and increasing the market value of their properties. I mean, there is no use for tax reduction for them. And they don't actually care about the environment. I mean, so the whole production of architecture, I mean, is almost reduced into a kind of producing capital. I mean, and especially with the last couple of years, I mean, I see that the square meter is becoming a new currency, especially in all the world, but it's very dense here in Istanbul. And so the government also sees that the land pieces, the square meters are actual currencies and to cover up the budget holes. And so they are privatizing the government lands, which we always talk about that. I mean, it should be avoided, but actually the government doesn't think like that.  I mean, we cannot think about or speak about the real content of the sustainable building or the sustainability as we talked here among architects.  And Rikki, and what did, since we have to go in about a minute, I see Rikki over here signaling, but go ahead and Rikki, and what advice do you have?  Where do you start? Well, first, the most valuable resource a city has is its street space. It's like a treasure. If they found diamonds or oil under Istanbul, it would not be as valuable. This is really the treasure. And the most difficult political issue is how to distribute this space between pedestrians, well, bicycles not so much here, public transport, and cars, but these things have to be discussed. I mean, if you ask, if you find somebody in the street and you ask them what their ideal home is, I am sure they have exactly in mind what their ideal home would be, in which neighborhood, in which house, high in what story, whether it would have a balcony, what color it would be, the walls, everything. But if you ask them what their ideal city would be, most of the time, maybe they have not thought much about it, how to mix commercial and residential, or how high the buildings, or how wide the site works. I would propose that you will have a planning machine, a planning machine for, I, Richard Rogers said that, maybe when Paris is more important than the grand plans, where a thousand, so small projects, so as to make more humane or better different environments, I will have a planning machine, which is a three-seat wheelchair with a small electric engine, and you would, with a chain, with a lock, you would put there the mayor and the head of planning, perhaps, and in the middle is the youngest child of either two, and then push them, and take them to go around the city to see how well they do, you know. Well, maybe on that note, I think there's a lot more we could explore, but it's hard to go past that, unless anyone, Richard, or anyone has another comment, I'll thank everybody, thank you, Omar. We'll pick up on Istanbul later.


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Imagine a local hockey team plays in an arena with a seating capacity of 15,000 spectators. With a ticket price set at $14, average attendances at the recent games have been 9,500 people. Now let's imagine that because they do some market research, the survey indicates that every dollar they lower in price, that'll increase the attendance by 1,000 people. And so this is the idea of demand, right? There's a relationship between price and demand. And so if we lower the price, it increases the demand. And so we want to find a function that models the revenue in terms of ticket price. Now revenue in terms of finance is going to be the product of price and ticket sold. So if we say that X is going to be the number of tickets that we sell at a specific game, right? And then let P of X, our price function. This is going to be, this here is going to be the price, the price to then sell X tickets. Because the idea is as we increase the price, the X will go down. As we lower the price, the number of tickets will go up. So there's this relationship. So we have this so-called price function. Now the inverse relationship of price, X of P, this is what we call the demand function, the demand function here. And then the demand function tells us that, oh, when price is set at this level, this is how many tickets we're going to sell. And so when it comes to revenue, revenue is going to equal the number of tickets you sell times price. And so we can then treat our revenue in the following way. We can either think of price as a function of X or we could think of X as a function of price. And I'm actually going to stick with price as my variable in the situation because of the market research we have. So what we've seen is the following. When our tickets are sold at $14, we sell 9,500 tickets. So that gives us a data point. We get when price is $14, ticket sales is 9,500. So again, this is, we're thinking of price as our direct variable and then our indirect variable is ticket sales. We as the people who run and manage the arena, we control the ticket price. That's what we have direct control over. The number of sales is somewhat indirect. It's dependent upon our price, right? So we're going to think of price as the input variable and X as our output variable. Now we also see that as the price goes down by a dollar, that the sales will increase by 1,000. So this is actually giving us some type of rate, a rate that tells us that we'll increase by 1,000 tickets each time we go down by a dollar. And so this is right here a rate or if you want to, you can think of it as a slope. And what we're describing here is the demand function is a linear relationship. The demand is linear given this constant increase of sales as we lower the price. So our rise is a thousand tickets every time we lower the price by one. So then our demand function, X of P right here, if we think of it in terms of slope as a line, we actually would get that X of P minus 9,500 is equal to negative 1,000. That's our slope times X minus 14. And so then we can distribute the negative 1,000, we get negative 1,000 here. Oh, and that shouldn't be an X, that should be a P. Sorry about that. Just used to writing X as my input variable. It's a P there. So we get negative 1,000 P plus 14,000, like so. And then we're going to add the 9,500 of both sides.  So I want you to interpret this demand function right here. So the demand function tells us that if we gave our tickets out for free, we'd in charge emission, then we would expect there to be 23,500 people that want to come to these hockey games. Now, as we have a seating chart of only 15,000 spectators, that's way too much right, which admittedly is a bad business model anyways. We want to make money from ticket sales. But, you know, we couldn't even fit that many people here. So in terms of the domain, the domain is going to be a lot smaller. The domain would be what price could get us up to 15,000 and go from there. But this is our demand function. Revenue, remember, revenue is going to be X times P. So if we take our domain function, which is 23,500 minus 1,000 P, and we times that by P and distribute, we see 23,500 minus 1,000 P squared. Oops, I forgot the P before. This is our P right there. So 23,500 P minus, maybe I'm going to fix that minus sign. So it's a little bit easier to see. 23,500 P minus 1,000 P squared. This gives us the revenue so we can pick our price and then we can go from there. So this would help us with the question about finding a model for revenue. So this tells us how we can compute the revenue. Now what we want to do with this is actually can then consider what is the maximum revenue, right? We want to make the most money for our arena here. What is the best price to get the most money for this company here? Well, since revenue, remember, was 23,500 P minus 1,000 P squared, we can then compute the maximum revenue. This is going to be at the vertex, right? What is the vertex here? Well, we can find that by taking H to be negative B over 2A. This would then give us a negative 23,500 over 2 times negative 1,000, which that simplifies to just give us here where did it go? We're going to get, of course, there's a double negative so it cancels out. Since you're dividing by 1,000, you can move some decimal places. You'll end up with 11.75. This is supposed to be our optimal price right here. Now, be aware, does our graph go upward or downward? Does our parabola curve up or does our parabola curve down? Since we have a negative coefficient in front of the P squared, this is the picture we have right here. This is a concave down parabola and therefore it does have a maximum, a maximum revenue. And we claim that the maximum revenue will be obtained at this price of $11.75. If you try to figure out what is the associated K value, right? K would be plug-in 11.75 into this and then that would tell us the revenue, sorry. Yeah, that would tell us the revenue, the maximum revenue, which admittedly, if you're just in charge of the ticket box there, you don't actually need to know the maximum revenue is you need to know how much to sell the tickets for. And so with the demand function we have found, this arena would do itself a favor by selling their tickets for $11.75, which is a little bit cheaper than the $14 it's currently selling it for.