Joe and Jill Biden were talking to CNN's Chris Cuomo about mental health and the need to destigmatize it and I absolutely agree with everything they were saying in this portion of the interview because of course Mental health awareness is something that we all need to focus on. There are so many people who still in 2019 Downplay, you know the need for mental health awareness and dismiss mental health issues altogether Which in my view is just an idiotic position to have because if you believe that other portions of your body Can sometimes be defective in some way or require attention require healthcare Why would you exclude the brain? From that list of things that can go wrong with your body if you can say well, you know Sometimes the body doesn't produce insulin so we need to take insulin shots to fix that Why can't you also extend that logically to the brain and think well? You know if the brain isn't getting enough serotonin that can also cause problems Like there are literally people who argue that mental health issues are just all in your mind They're made up and that to me is infuriating and it's absurd because I have struggled with mental health my entire life So to hear people talk about this in such a dismissive way like Keemstar for example, it's infuriating So I loved everything that Joe Biden was saying here was the first time he actually said something That made sense and was actually substantive and important however, the conversation just fell off a cliff once the issue of Healthcare came up because if you genuinely believe That we should have healthcare parity when it comes to physical health and mental health Which is the only right position in my view then there's only one policy solution that has been proposed that will do that It's Medicare for all but he's gonna give you a reason as to why we shouldn't do Medicare for all and his reason is so bizarre so Juvenile that I don't even know how he takes himself seriously how he doesn't reflect on what he's saying because it's that dimwitted Let's listen think of all the people out there Chris who don't I mean one of the things we should be debating in this campaign is Healthcare whether or not we have the adequate and what's the best way to get to healthcare when Barack and I When Barack did I help when the Affordable Care Act we made parity between mental health and physical health That was a fundamental breakthrough and how we thought about how things should work So look I just think the party now wants to get rid of the ACA Medicare for all cannot exist with the ACA cannot and that's why I'm opposed to any Republican who wants to dismantle it or any Democrat who wants to dismantle it The idea you're gonna come along and take the most significant thing that happened that any president has tried to do and that got Done and dismantling makes no sense to me or to the top five people in your polls right now on the complete opposite side from you Well, I understand that that's worth debating about that's about the future. What are we gonna do? I believe they're totally sincere I think they think they have the right answer, but look starting over it would be I think a sin They say you're either all in or it's half measures that don't work Well, let me tell you something I I noticed the measures and the Affordable Care Act worked pretty well put 20 million people back And gave them health care 100 million people who had pre-existing conditions You notice none of them are saying they want to do with any that right and you notice none of them are saying that they but there Are saying they want to if you satisfy with your employer-based health care, you got to give it up You're so look we provide a Medicare option. That's exactly what rock and I talked about in the beginning through though No, we couldn't get but now now things are changed because guess what's happened, you know The thing rock and I would talk about God love him. He never took credit that he should have because it was like everything was dropping on his desk I said we ought to make the case that people know what you did It wasn't until they started to take it away They even realized it was a consequence of what Barack had done and so now if you notice in 18 We went out in all those campaigns. You find a republic is that I want to get a rip I want to get rid of pre-existing conditions coverage. I want to get rid of but so it's a different place and The the the punishment educated in a way that I believe they've embraced it. I'm ready to take that on So he's essentially admitting here that he doesn't want to do Medicare for all because that means you'd Essentially have to get rid of the ACA to do Medicare for all and What he implied there was you know, the ACA is valuable because Obama did it. I Know, you know Medicare for all would lead to universal coverage for every single American, but Obama did it so there's sentimental value in the ACA and we started on this trajectory. So let's just Follow that trajectory and you know improve the Affordable Care Act He literally is Communicating to you that he doesn't want to do Medicare for all because he wants to protect something that Obama did because Obama did it What an imbecilic Way to view politics He's functionally the opposite of Trump because Trump wants to dismantle everything that Obama does because Obama bad and Joe Biden Wants to protect Anything that Obama did because Obama good It doesn't matter if Obama just made really incremental list fixes to things Well, we should protect that incremental list fix because we all love Obama and we want to protect everything He did even if he didn't really do much and he left a lot of room for improvement I mean who views politics this way Who views politics this way? Let's say hypothetically speaking that Bernie Sanders were elected president and he fought for Medicare for all But only got a public option. I would be disappointed. I would be frustrated But I like Bernie Sanders.  We care about policy This is what being the president is about.  It is about governance and Producing good policies that benefit the American people. I don't care that Obama did the ACA.    So why would we start from scratch? Except this is a lie. He's lying to you because with Medicare for all you're not starting from scratch You're taking a policy that's older than the ACA which is the most popular social program in America Medicare And you are fixing it.  We're not starting from scratch with Medicare for all We're building off of a more solid foundation That has stood the test of time That people love so to say, oh, well Medicare for all is starting from scratch Either you're dumb or you're disingenuous when you say something like that Joe Biden But this isn't just Joe Biden other corporate Democrats say that as well, but it's a lie We're not starting from scratch. We're not saying a new single-payer system where we wipe out Medicare We're taking what already exists and we are improving it making it better and making its coverage universal So how can you possibly say with a straight face that Medicare for all is starting over? That makes no sense because it's factually incorrect and you're being a liar Joe Biden and then he also uses the line that we've been seeing lately that you know getting Medicare for all Somehow constitutes people losing something because if you get Medicare for all then as a result you lose your private employer based Insurance except people will lose that anyway if their employer decides on a whim We're gonna change providers or if they lose their job And is it really accurate to say that you're losing something if you're getting something that's better in return? I mean if I'm holding a turd in my hand and you take that turd out of my hands and give me a snickers bar instead I Guess you could technically say well I lost the turd, but you're getting something better and I don't know why whenever I talk about health care I always use you know analogies related to shit, but It's on my heart, so we'll roll with it. I mean you're not losing anything. You are getting catalac coverage This is what an anti-medicare for all person Michael Bennett called it He said of course even though you're losing your private insurance sure all admit that you're getting catalac coverage You're getting something better. You're not losing anything. You're gaining something and you're not just gaining better coverage You're getting money in your pocket because guess what you may see higher taxes a 4% payroll tax for example, which is one of the proposals to help fund Medicare for all But you're no longer gonna be paying your monthly health insurance premiums, which go up all the time You're no longer paying for co-pays deductibles the average American will save more than $4,000 every single year if we get Medicare for all so we literally have absolutely nothing to lose and everything to gain however Because people like Joe Biden are bankrolled by the health insurance industry Which is clinging to life right now as they see support for Medicare for all skyrocket He's spreading this misinformation not because he believes the bullshit. He's saying I think he's probably also Misinformed, but I think he's he's well aware of the fact that Medicare for all is better He's spreading this misinformation at the behest of his health industry donors So it's not a coincidence that people like Michael Bennett John Delaney and Joe Biden They all have the same lines of attack against Medicare for all. Oh, well, you lose your employer based insurance Oh, well, why would we start from scratch? Do you ever wonder why these people all have the same exact talking points?


Can AI engage in deep thoughts? Open AI's recent release of Sora, a text-to-video generator, is sparking new discussions about AI capabilities. However, their example showcasing a prompt, quoting, extreme close-up of a man deep in thought pondering the history of the universe as he sits at a cafe in Paris with a very professorial appearance offering a subtle closed-mouth smile as if he found the answer to the mystery of life raises an interesting question regarding the depth of machine-generated content. While Sora crafts visually attractive scenes elsewhere, this prompted video itself hints at a deeper layer absent from the final product. The professor's systematic thinking and philosophical musings remain uncaptured, all we have is an expression of keen digestive anticipation, much like someone eagerly anticipating a perfectly comfy duke-like. In fact, Sora's various video outputs so far lean towards thoughtless entertainment, but visually captivating yet ultimately meaningless whirlpool of images. Is this a fair assessment? Are we expecting too much from nascent technology? The conversation, like the search for answers in the Parisian cafe, remains open, but here is my verdict, we are still a long way to philosophically healthy AI.


I think I had had some conversations with Rose about the events and just how excited they were to be a part of this. And they had done a 75th anniversary event previously and were looking to really up their game for the 80th. And we were just kind of talking about what they had planned. And Rose was very excited with the descendants and all that were going to be involved. And honestly, I was doing, as I recall, doing research. Just kind of looking back at the story, understanding some of the history. I remember reading this account that was written and it talked about how the prosecutor just didn't pursue the charges. And that there wasn't a disposition of any kind. And the message I got from the history was really that it was almost like a shame of the charges that the justice system just decided to prevent or ignore that they ever happened. And so I got to thinking, I was like, wow, I wonder if they were ever really dropped and if there was a formal process and I'm not a lawyer, certainly not a prosecutor.  I checked in with him a couple of weeks later and he said, well, I've done a little research. I can't find anything. I can't find any disposition of these charges. So they're very likely still just kind of out there. And I said, well, can you formally drop them? Is there a way to get them dropped? And he's like, let me check with the judge and see what she thinks. And so he had come back a couple of days later and he said, I had a conversation and I think she's willing to do something here. And so then it kind of started rolling. And so I talked to Rose and I said, this is what Brian said and she was very excited and we decided to tie it together with this event that they were doing for the descendants. And I remember I was looking back in my email last night in preparation for this conversation and I remember when they sent out the notice for the event and I sent it to Brian and I said, here's your deadline. And he's like, now you gotta get it done by this day. And he did, you know, he worked with the judge in the clerk's office and got the order done. And I remember reading that order. And I'm not, perhaps to my detriment, I am not generally a politician who likes kind of the performative acts and the things that I think are perhaps not as tied to policies and things that are gonna solve problems. But I have come to appreciate that there is a value in the symbolic and oftentimes the symbolic ties together with the more substantive and I think watching that night the reactions of the, particularly the descendants and seeing it tie together with kind of their memories of what their family members had done on that day. Very young family members was really powerful to me. And I know a lot of other people who were in that room or watched that, you know, had a similar reaction where they had walked away with kind of a better understanding obviously of our history, but an appreciation that, you know, certainly not able to change that history, but at least a feeling that today, on that day in 2019, we were able to at least push a wrong back in a better direction. And so that was powerful.  And Samuel Tucker writes this letter in his 20s at this point, brand new lawyer writes this letter saying, basically no. Not going to, that's not going to be acceptable. And inciting the inequity in that, the provision of those resources. And I think what it teaches us about today is, I mean, we are still dealing today with inequities in our community, in the way resources are allocated, the results, the disparate impact of city policies in housing and education and criminal justice system, wealth attainment, health, and those persist today. And, you know, the decisions we make up on this day are oftentimes attempts to try to ameliorate some of those inequities. And so I think, you know, we look back at 83 years ago now and say like, okay, these were the inequities we were dealing with in one set of city services, the provision of library services, you know, those same inequities that they were sitting in to change exist today. Now, we don't have the kind of disarray, legal barriers that exist for access to these city services, but we might as well. You know, for the way that some of these inequities exist in a lot of different areas today. And so I think for us, that's kind of the clarion call for us, it's looking at how we take, you know, what they were doing 80 years ago, which was really, really groundbreaking. And I think for me, that's always the part that I feel like is most amazing about this story is when you appreciate this story, everyone's like, oh yeah, this was in the 60s, right? And I was like, no, no, this was 1939, right? And I think that's what I don't think most people realize is how groundbreaking this was, this kind of activism, this, you know, shining a light on these inequities, the bravery associated with it. And even today, you know, picking apart these inequities that exist in our community requires a heck of a lot of bravery and courage. And it's unfortunate, even in a community like Alexandria, that it requires that, but I mean, look at any debate around the provision of resources or policy decisions that address inequities, particularly in education and housing, and certainly in the criminal justice system. And they are hotly, hotly controversial issues in the community. You know, I think that if you asked people and you kind of showed, if you showed them that mirror and you looked at 39 and looked at the experience there and you looked at people in 2022 who are involved in these debates and said, look, they wouldn't see themselves in that. But I'm sure the people in 1939 also wouldn't see themselves, who didn't see themselves that way in the way they were approaching those decisions. And, you know, we're all guilty of that. Like I'm sure there's a lot of things that I advocate for today that I'll look back 80 years from now, hopefully, and say, well, gosh, what the heck was I thinking? But, you know, it's a, I think that's the lessons that we can draw and we'll continue to draw from it. Yeah, sure. I mean, I think my initial reaction whenever I understand this story and read about this story and kind of peel apart other parts of the history is less about kind of my background, my racial background and more about age in that I'm always, I always marvel at how young everyone involved in a situation was and what courage was required to be that young, not just the five who actually did this sit in, but also Samuel Tucker, you know, who, you know, mid-20s starting his legal career and challenging an entire system that underpinned everything that he knew of. And obviously it would go on to incredible successes in the courts in kind of, you know, really killing Jim Crow. But I just marvel at that and think about, you know, I mean, these were kids who were kids, really, who were not much older than my son and thinking about what their parents most of thought, well, you know, what are you doing? But it just, so that personal courage that was required, that's for me, that's what always sticks out. And then, you know, as someone who kind of grew up literally in the middle of all of this, literally in the middle of it with, you know, a, I never thought, I mean, obviously, with a dad that was black, a mother as white, like I never thought of like my existence as being activism, if you will, but obviously some people would see it that way.  But this story was one that it's just the courage of it all is what always stuck with me. And, you know, that's kind of always how I've unpacked it in my head. And then it's just, there's also a feeling of almost inadequacy because I'm sitting here thinking, oh my gosh, you know, I'm a lot older now than these kids were and, you know, what are we doing? You know, what are we up to? What are we gonna look back and say like, oh, that was great, just that you did that? And I think it does kind of challenge us to up our game in a variety of different ways. You know, I think the other thing that I was always struck by on this was I don't think I fully appreciate it again. As I said earlier, like I'm not prone to the, try not to be prone to the performative and the symbolic try to be more to the substantive if I can and I was struck at how many people reached out afterward and were either there or heard about it or saw it and were really, really impacted. And I think it helped me understand the power of those kind of gestures repairing is probably the wrong word, but at least how they have impact people in their perception of both history but also the present. And so many folks sent me emails and notes and kind of came up to me and said, that was really, really powerful. Like I'm glad Brian did that. Like I'm really, like that was so important in that moment when he handed those petitions to the family members and they grabbed that paper. Like that was, and as I rewatch that I can imagine now those documents hanging on some family wall somewhere in family homes and that's really, that's really powerful.


With the rise of on-demand content, how will it change the way content is created? So just want to clarify certain things at the beginning. We'll probably have an audience around right at the end, which will be for about three to four minutes where you can ask your questions. The good part about this panel discussion is that all the panelists over here are very civil, so there aren't isn't going to be any water being thrown on stage like you see on certain hyperventilating news anchors on stage. To start off it, I'm going to start from the extreme right. Just two and a half minutes each of you about your journey, how you really started off so that the audience gets a feel of exactly who you are and how you started off. Yeah. Hello. Yeah. So everyone, good afternoon. I know you guys are hungry, but I won't be taking a lot of time. So firstly, I'm Chandralekha. I create content around finance. So I'm a finance influencer. You can call that. And I have over half a million followers. I love using the word million and I can use it right now. Yeah. So coming to my journey, it is a little weird right now because I am juggling between my corporate life and also the content creation life. Yes. Right now I also work at a big four and I also simultaneously, you know, do my content creation in the weekends. So how did it all start? As always, we all have this point where we want to show what we learn to others, right? So that's when my journey started. So way back in 2020, you know, I was completing my certifications in finance. So I am a CMA and a CIA both when that was the time I had a lot of, you know, free time. And that's when I decided to get into trading, which no one should be actually doing at the first stage. But I did it and I lost a lot of money because I just didn't get into derivative. I mean, I just didn't get into stock market trading. I got into derivatives. Okay. And derivatives as a subject is very complex and it's very easy to lose money. And I lost money as any beginner trader. Okay. And that's when I realized, Oh my God, what am I doing? I'm a learned person. If I'm not putting the research and trying to understand what is it, then who else will? Right. So that's when I sat, I sat for hours.  And then it took me, it took me one year to get this money back that I lost in a month. Okay. So that's how bad it was. But then I learned this art of option selling and I thought, okay, I'll, I'll, you know, actually show this to my audience. And that's when I started my YouTube channel and I was just showing how people can do option selling. But that's when I also entered my corporate life. Now long form creation takes a lot of time. I can't keep teaching for hours together or minutes together and edit them and then post them. I didn't have that luxury of time. So that's when one of my friends texted, you know, there's something called reels. Okay. I was very bad in using Instagram, even until, you know, I can say even until last, I mean, it's been one and a half years since I started content creation. But two years ago, I did not even know the difference between reel and story. That's how bad I was in using Instagram. Then one of my friends texted and, you know, he was like, you know, why don't you do reels? And I thought, okay, it's very interesting. But I was so bad in understanding how all of this works that I started teaching corporate finance on Instagram page, which is so boring, like who would even be listening to it, right? And then later understood that no, this is not what people want because majority of audience don't want this. They want hacks. They want personal finance hacks. They want to know how to save money, you know, how to grow their money. This is the main interest. And that's when I started personal finance content creation on Instagram. So I also moved from long form to short form, but long form, I didn't even stick to it for a month. I immediately moved to short form. And here I am juggling between my corporate life and this both, but I love doing both of them. And so it is sustainable for me right now, at least at the moment. Three and a half minutes. Can we please have a round of applause for her for sticking to the time? It is something which needs to be appreciated. Now we're going to move on to Diksha. And I just want to say if I cut anybody short, it is nothing personal. The reason I'm saying this is because today is the one year anniversary of the Oscars. We all know what happened last year with Will Smith. Diksha. Good afternoon, ladies and gentlemen. Thank you for having me here. I'm a fitness content creator and an entrepreneur. And my journey started way back around seven years back. Me posting on Instagram was a journey of, it was a process of self appreciation. I was struggling with weight issues after my child. I was struggling with healthy shoes like PCOS and thyroid. And of course, going through a lot of psychological problems also because of the way I used to look. And that's when I decided I have to start my fitness journey. This is for my betterment, for my better health. And the Instagram posting started as the process of self appreciation. I started, you know, whatever I enjoyed. See, I've lost two KGs. I've lost five KGs. I used to post my transformation pictures, workout videos and everything. And a lot of women came along who were probably sailing in the same boat at that time, just like me, after a child was going through struggles with weight and body image issues. And that's how the journey of a content creator started. In a year's time, I won Mrs. India as a second runner up. And although I got a lot of, you know, different projects into modeling segment and acting segment, but I was very sure I want to do something in fitness. And that's how this entire journey of, you know, a homemaker who just wanted to post her day to day activity to a legit content creator and an expert. And within, you know, only intention was to help people. Today, I have trained approximately 50,000 individuals across the globe. I've helped them with nutrition and exercise both. And as a company and as a content creator, we try to maintain that balance to earn money and to share the knowledge that I have. And I can share with the audience, which is, you know, actually useful for them. Thank you so much. In short, she's basically 20 times fitter than me. Okay, moving on to Anushka. Hello. Yeah, it's working. First of all, good afternoon. Good morning to everyone. And I promised I'll keep it short. And thanks a lot for having me as well. I'm Anushka Rathod. I'm a finance content creator. And I have over 1.5 million followers across platforms. So I'll give you a brief of what happened is April 2020, I was supposed to leave for Duke University for my masters. Early March 2020, I left my job for that. And late March 2020, our prime minister announced the lockdown. So what happened was I was out of a job in the middle of the pandemic. And say two, three months, I thought, you know what, I'll just make Dalgona coffee and leave for my masters. But two months became three months, three months, three months became four months. And my university said, you know what, don't come do it online. And I said, I'm not going to do it online. So I was figuring out what to do. No one was hiring in finance. And that is where a lot of my friends also had had free time. And they were asking Manushka where to invest. I said, just Google it. Or they're like a lot of YouTube videos, which you can watch for it. And they said, they're just too long and boring. I want something which is quick. And that's what I'm coming to you. And that is where I got the insight that people, there's a huge gap in this industry where people want relatable, engaging short form finance content, which they understand. And which is to the point. And that is how I started. I was the first finance content creator in the short form space. And I think that's treated me very well over the last two years. So yeah, that's how I started. Actually, my friends sent Manushka's reel as well, you know, even that motivated me to start. Now next we have Ayush. Ayush is, he's a podcast. He's also the founder of Owled. I do not know the form, the full form of Owled sounds like a secret organization over to you. Crazy. I hope people haven't dosed off. So Tuesday morning, I can see half of the crowd on their phones. But my story wasn't as inspirational. I started making videos because I wanted to impress a girl. This is back when I was 13. So don't really have an exciting story filled with insights. But I was 13 years old when I made my first video online. That's when I started my first venture online as well, where we had a couple of blogs and we started making videos around technology, just like our friend Tejas who was on the panel before us. But that was 13 years ago. Now I run Owled. Owled is a media network of three companies. We help brands like Disney Plus, Cred, Grow and a lot of other brands with a bunch of things. We have a host of services.  There are tons of services that we do. So that's what I do apart from running the company. I'm a podcaster. I also try to create content getting inspired by all these ladies and a lot of other content creators who do such an incredible job. My content is around business and marketing. So that's what I do. Right. Now that the introductions are done, it's free for all amongst the four of you. Okay. Of course, you don't throw mics at each other at all. But starting off with how do you compete for attention in an ever-crowding influencer space? Everybody is becoming an influencer nowadays. There are people who you don't know existed, who are influencers. I mean, so many of you over here, the influencers here, the influencers here, are established people with half a million, million, four million followers. I mean, I think Neha has what, 1.6 million, which is basically 1.4 million followers more than I have, which is very sad. But let's move on. So how do you compete in such an environment? Okay. So as Mr. Roshan said, choice is a fundamental right. And the choice of your audience is always changing. It's very dynamic. It's just that you get the hold of what your audience actually want to see here and learn. So if you get the tap of it, and it's not going to work all the time, it takes time to get that idea. But then you have to completely be involved in the process of understanding what your audience exactly want to see, what is trending, and how this is going to work in near few months or few weeks. So content creation, yes, you have to have your niche. But then in that niche, that dynamism is always there, and you need to learn and grow with it. So my take on this would be in addition to what actually Roshan spoke. Everybody has to identify this mode, right? So right now we have maybe 100 finfluences. Tomorrow there might be 200, 500. But each of us should identify our mode, okay? We should know why our audience are sticking to us. So it's going to get more and more difficult, but as long as you're going to distinguish yourself from the rest of the creators in some or the other way where audience are going to feel, huh, I want to follow her.  You know, that's the kind of traction that you need from your audience. And if you can crack that out and be relevant over the years by bringing new and new things down the line and growing your distribution, I feel that's the only way to be sustainable. I follow very simple three-step framework. First is pick a niche, stick to it, right? That's a very basic one. Second is always have something apart from content creation that backs up that content. I see a lot of personally, I don't resonate with creators who create content about a topic that they personally don't practice, right? So content is a lot about preaching online, right? So whatever you're preaching, make sure you're practicing one part of it. You know, apart from content, right? And I feel today creating content, while it is a very, very difficult job, you can always find time to do something else, delegate a couple of things because the kind of money that content creators are making is also very significant. Third is content creation in itself is very simple. It's either education or entertainment or something in the middle, right? If you can combine education and entertainment, which is value or entertainment in your content, you have a very good mix, right? And these three together, just you pick any creator and backtrack and decode their journey, you will find these three, like a mix of these three. So I think if you can curate this very carefully, you'll have a very good mix of you as a content creator. Well said. But I have a different view is don't compete for attention and I don't compete for attention because it's a commodity and at the end of the day, if it's not with you, we'll go to someone else. What I do is I compete for engagement. I have identified the kind of audience I want and who I am creating content for. And instead of me chasing them, I let the algorithm do the work of them coming to me. What happens this way is that I am not worried if there are thousand more finfluences tomorrow because there's only going to be me, one Anushka Rathod. And like Roshan said, attention is a commodity but engagement, not so. How many creators can solve for engagement? And at the end of the day, as a creator, you're creating a community and brands come to you for that community. Brands don't come to you for attention and even if they do, tomorrow they'll go to someone else. So optimize for engagement and that's what exactly what I do. The algorithm, after this session, I've been searching it for the last five years. What are the individual quirks which each of you use in your content to draw in people or to engage people? And we have exactly seven minutes left. So let's do it according to that. Frankly speaking, I would love to chat for half an hour but there are type constraints and there is lunch, right?  Please continue. Should I start? So as I said, my moment is analysis and giving honest analysis to the people, which is unique to me because I sit on excel sheets, I work and then with my experience, I tell the audience, you know, this is this. So what's happening here is it's building a trust. You're doing something that's not else available so people are, you know, building trust with you. They're believing your content and that's how I try to engage people and definitely there are other things as well.   So it's very important to hit that point. So for me, there are just two metrics that I rely on, especially on Instagram and that is save and share because finance being a content can be rewatched multiple times to understand something. Even fitness, you know, people want to look at exercises again and again. So what are they going to do? They're going to save it. But coming to finance, it's similar as well. People are going to save it and share it. And these are the two metrics I track on to, you know, decode this market. So for me, I'll continue what my dear friend said here. Save and share. If that is hitting the number that I want in my particular, you know, post, this is that's what I want. That's that's the engagement for me because if I'm posting a fitness video, I want my consumer to watch it, share it, and that's how it's going to bring the business to me. Secondly, I definitely use the tools that are provided on the platform.  So that relationship building that relatability has really worked for me to create my own small community of very trustworthy audience. So that worked for me, that analysis, research all comes hand in hand understanding what my audience wants to know and consumer is a king for me. So yeah, that works. Awesome. I how I keep my content fresh is by being myself. I put out four videos every week and I've been doing it for the last two years. And when you are putting yourself out there so much, you can't be someone who you're not.  I am not funny and I stick to that. I don't try to act also in my meals. But what I'm really good at is research. So what I have done is create a whole system and framework where every week you are going to get four new content topics, which is not there anywhere else on Instagram, on social media. And I'm going to present it in a very high production way, in a very quick snackable way, but which is something also which is trustable and gives you complete information. So that is the mode I've created for myself, extremely high researched content and four new topics every week. Wow. I think they have already covered most of the topics. I'll speak from it more from when we create videos for brands because a good part of my chunk is working without where we end up working with tons of different kinds of brands. I started yesterday morning with a baby care company's meeting and ended my day with an automobile company's meeting. And I think one thing which I saw in a lot of agencies and content studios I was missing is most marketeers. I mean, we have Roshan Saria, right? I mean he has been part of the agency culture for a very long time. Most marketeers fail to understand the business implication of marketing. For them, marketing is probably just making people laugh for 15 seconds or maybe just grabbing their attention for 15 seconds. But what next? Most people forget that a company puts in marketing dollars to get some kind of result, right? That result could be long-term and that long-term result is what we like to call branding and could be short-term, which we like to call marketing. Regardless, you have to be extremely good at picking insights of the user. So there are two things that we do quite often. A, whenever we work with a brand, right? We try to understand their business model first, then their marketing goals. Second, there is always deep surveys that we try to do. Now when I say deep surveys, of course we don't run thousands of, of course now Google allows you to run like mass surveys, but whenever you do any kind of activity online, asking people what do they want, what resonates with them is really important. Now the same can be implemented in content creation as well, right? Anushka mentioned the angle of community.  So I think cut, cut the noise, just stick to what the audience wants at, at this given point. If the audience in 2020 was demanding short form, then instead of debating long form versus short form, just hop onto the long, hop onto the short form era. So that's, that's, these are some two, three things that we try to do. I think that's a, that's a point which keeps coming up. Take ideas from the feedback, from the comment section, even the panel before we heard that, even you guys are saying that, but thanks a lot. I must definitely, we need to put our hands together for all these four panelists because they have stuck to their points in a very concise manner. They've said everything. Right? I meant applause. Thank you.


Hello everyone, welcome to the next lecture in the topic of active microwave remote sensing where we are discussing about the imaging radar. In the last lecture we discussed how a radar works in principle and also we got introduced to few terms. In this lecture we will discuss further in knowing more about the imaging radar systems. So last class we defined few terms like azimuth direction, range direction, near range, far range, depression angle, look angle and instance angle. So basically with respect to all these we will be defining our image acquisition characteristics and based on these factors the look angle and image angle the terrain also will look different to us. We will see it later that the properties of terrain what we acquire from radar images it will change when we change this observation geometry. In the first lecture like in the last lecture I told you that the radar basically measures the distance between the source and the target. Also it measures the incoming power in some form. One more important thing to understand in microwave remote sensing is we also measure polarization because in microwave polarization of electromagnetic radiation will give us additional information about the object of our interest in the terrain. So normally most of the active microwave systems will record the incoming radiation in different different polarizations ok. So polarization is nothing but the direction in which the electro or the electric field in the EMR is oriented. We have seen it in detail in the earlier classes. We have also seen that the polarization can be horizontal, vertical, circular, elliptical in different directions. But normally in microwave systems we use horizontal polarization or vertical polarization or both ok. So let us say we have a system that can transmit electromagnetic radiation only in horizontal polarization ok. So the system is going to transmit only in horizontal polarization we indicate with the label of H. Then this system will move towards the object will get reflected and come back. Let us say the system is also going to receive only EMR that is going that is horizontally polarized. So H the first H indicates the polarization of the wave that is transmitted. The second H indicates the polarization of the wave that is received ok. So this H H indicates the system transmitted microwaves that are horizontally polarized. And that horizontally polarized waves will go back to the object of earth surface it will interact some may get some may preserve the orientation some may change the orientation that can happen and whatever the total signals that came back the system allowed only the horizontally polarized light ok. So this system is receiving only the horizontal polarized EMR and hence we again label it as H H H polarization. Similarly some systems can be V V transmit vertically polarized signal receive vertically polarized signal alone. So such systems in which both the transmitted signal and the received signal are having the same polarization we call them as light polarized or copolarized ok. That is light polarized means same polarization is used for transmission as well as reception. But certain systems are capable of transmitting in one polarization and receiving the wave that are in that are coming in the other polarization H V or V H transmission is H reception is V, transmission is V, reception is H. Such systems are called cross polarized ok. So essentially if you combine this microwave systems can operate at H H H V V H V V. So these are copolarized and these are cross polarized. Some systems has the capability of measuring all these like transmit in both H and V, receive in both H and V giving rise to 4 different images. Similarly like in optical remote sensing each wavelength band we get one image right. Say 0.4 to 0.5, one band we get one image 0.5 to 0.6 V, one band one image like this. In microwave objects will look different in different different polarizations. And hence with the wavelength remaining the same like same band say L band or C band radar. But because of this change in polarization of the transmitted and received signals we will get one image per polarization. H H we will have one image, H V polarization we may have another image. So some systems that are quad pole, quadrupole polarization which can have all these 4 combinations that I just listed. So it can produce 4 images with the same wavelength where each image represents how objects look when illuminated by radar with different polarization and when the reception happens in different polarization H H H V V H and V V. So with the same given wavelength we can have more than one image in a radar system with acquired with different different polarizations. And each polarized image can give us different information about the land surface and also polarimetric SAR data processing will provide additional information that is like a whole new research field where lot of active researchers are working on understanding how this different polarized polarization information helps us in understanding more about the earth system earth surface and its properties. So normally whenever we come across a radar image we will also have to look at which polarization it is whether it is H H polarization, H V V H or V V. The first letter indicates the polarization with which the wave was transmitted. Second letter indicates the polarization with which the wave was received back. We will now go and try to go little deeper and try to understand the working principle of this side looking radar and especially the real aperture radar. So first we will understand the real aperture radar concepts and then we will move on to synthetic aperture radar briefly and try to understand the similarities and differences between them. So I told you radar in age basically works based on measuring the distance. Flight is flying, it calculates the distance between different objects on the earth surface from this particular point. The distance is actually measured in what is known as a slant range. That is slant ranges the radar is not looking at nadir, the radar is looking at some angle away from the nadir. So the line joining the antenna and any point on the ground surface essentially is measured in this particular direction along this line. So the distance is not measured with respect to the horizontal distance but the distance measured is with respect to this slant line that connects the antenna with every different point on the ground surface. So the radar essentially measures the slant range distance or slant range. Normally what we will need for our applications is what is the distance of features away from this radar acquisition system in a horizontal plane. Say this is like the system, this is the height above the earth surface. We will be interested, okay this is the nadir point. From this nadir point what are the distance of each feature on the earth surface horizontally. We will be interested in measuring this we call it as ground range. So the ground range is nothing but the horizontal distance of different features from the nadir point of the imaging radar system. But the radar will measure what is the slant range, okay. So because of this slant range image acquisition we will see also later that images or objects that are in the near range will be compressed in compared to the objects that are in the far range. Like here we have two features A and B, two field both of them have the same linear dimensions. But since A is in near range and B is in far range, A will appear compressed in the radar image in comparison with B. So we may think A as a smaller field like a field with smaller dimensions when we compare this with field B. This can happen because of this slant range measurement. But if we convert this slant range to ground range, if we calculate the true horizontal distance of each field then we will realize, okay both of the field have the same linear dimensions. So this is like a major difference between how our normal photographs are taken and how radar imaging system works. So for a flat horizontal surface it is always easy to convert this slant range to ground range using simple trigonometry. Say this is like the slant range that is measured by the radar system along this line. So what is the distance? Say for example 0.2 here field A 0.2. So the distance will be measured from this antenna will be along this line. What is the length of this line? That will be recorded as the slant range distance. So in order to convert this slant range distance to ground range distance, if we know this flying height it is always easy to convert using simple trigonometry. So using like basic Pythagoras theorem, we can write it as slant range square is equal to ground range distance square plus the height of the platform square. So using this and rearranging this we can calculate the ground range distance. It is like using very simple trigonometric principles. Also using this depression angle or the look angle we can also estimate or calculate the ground range distance. So these equations assume that terrain is flat and horizontal. So this is like a very simple equation which will help us to calculate this. Sometimes or not sometimes most of the times the terrain may not be flat giving rise to some complexities in the image acquired and there we may have to do correction using like a digital elevation model. So digital elevation model is for each pixel on the terrain x y we need to have like a elevation information that using that we can correct this image geometry distortions. So normally the radar images will be acquired and the distances will be measured in the slant range and for our purposes we may have to convert that image to ground range in order to get like a proper representation of terrain features. Like later we will see this slant range image acquisition also causes lot of distortions in the image when the surface is not flat and it has some topographic features within it. So how a pixel is defined in radar? What is like the concept of JFOV in radar image acquisition? Like we know how a JFOV is formed in our normal visible or thermal remote sensing. Say whatever the sensor dimension physical dimension of the detector is based on the orbital height it will have a small area projected on the ground. So whatever the energy within that particular ground will be recorded in the imaging system as one single unit. So that we call it as JFOV right. Here the concept is bit different. So the formation of this JFOV one single pixel element is not a straightforward task. It is it forms in two dimensions in across track direction that is the range direction and azimuth direction and this will differ. So the pixel size basically say as depicted in this particular figure. See this is the platform carrying the radar. So it is collecting data here. So in the range direction we will be forming image and this is like one single pixel in a side looking airborne radar image slar image. So this pixel will be keep on varying. So here you can see it will be like this. The pixel may look something like this in the far range. It may look okay. So the pixel will has have a different meaning in both the range direction and in the azimuth direction and the total angle for which the radar beam transplants it will define the swath width. So the entire footprint of the what to say the entire footprint covered by this radar beam in the across track direction will define the swath. Whereas each pixel in the range direction azimuth direction has to be defined will be defined independently based on two different properties of the radar system. So the spatial resolution or simply put the pixel size in a radar image is defined in two directions. In range direction it is defined differently. In azimuth direction it is defined differently. So we call it as range resolution and azimuth resolution. So what these are? Range resolution is nothing but the dimension of each pixel in the range direction. Saturday is moving like this acquiring image in this particular direction. So the pixel size each pixel size what is the length of each pixel in the range direction we call it as range resolution like that will define we can simply call it as range resolution. Similarly the pixel size in horizontal or in the direction azimuth direction we call it as or the pixel size we call it as azimuth resolution. So here the concept of resolution is if there are more features within one pixel element that is defined by this range and azimuth resolution like I just go back to one slide. So whatever be the features present within the same pixel element defined by the range and azimuth resolution that will produce one single power return or that will be recorded as one single power unit whatever be the total power reflected by the signal here that will be recorded as one single value here. So most likely the features present within this single resolution element may not be resolved independently. Say we have two towers within the same pixel element we may not be able to see those two towers in separately we may think there is like a one tower only present there it can happen. But if there are two pixels and if these two towers are located in two different pixels then we can think of okay this is tower one this is tower two there are two towers over there it is easy for us. So this is what the pixel size or the dimension of the pixel in both the azimuth and range direction will influence whether we are able to resolve or distinguish two features on the ground or not. First we will discuss about the pixel size or the resolution of the radar system in the range direction what we call it as the range resolution. So what determines the size of the pixel in range resolution in range resolution two objects will be resolved as two different features if they are separated by a distance of at least half of their pulse length. So first we should know what exactly the concept of pulse length means okay. So pulse length is as I told you in the last lecture for each radar system will send microwave in terms of pulses for a certain duration say for 10 power minus 6 seconds and the radar transmits a wave. So each microwave wave will have like a certain length based on the time for which it is transmitted right because it is not wavelength. So do not confuse this with wavelength lambda wavelength can be different but pulse length is based on the time of transmission of the radar antenna the microwave will have a certain distance each pulse will have a certain distance on the ground that is what we call pulse length that is let us assume the velocity is 3 into 10 power 8 meter per second and let us say a system transmits microwave for 10 power minus 6 seconds that is 1 micro second. So the total length of the pulse that will be transmitted will be 3 into 10 power 8 into 10 power minus 6 that is equal to 3 into 10 power 2 that is 300 meters that is the length for which the microwave is transmitted is 300 meters. So this pulse has a length of 300 meters. So the time duration for which the pulse is transmitted will determine the pulse length. So if two objects if they have or if they are differ if they have difference in distance more than half of the pulse length then they will be resolved as two different features. Maybe I will just tell with this particular example say here we have like two towers let us say tower 3 and 4 horizontally on ground they are separated by distance of 30 meters okay. This is the horizontal distance between them. On a slant range that is radar system measures slant range to tower 4 measures slant range to tower 3. If this slant range say SL 3 and distance SL 4 if this difference is more than half of the pulse length say here the pulse length is given by the time of transmission tau into velocity of EMR C okay. If this distance between them is more than half of the pulse length then these two towers will be resolved independently or labeled as two different features okay tower 3 is here tower 4 is here they are different features. On the other hand if two towers if the distance if the slant range distance between them say example tower 1 and 2 if the distance between them is less than half of the pulse length then what will happen is the pulse that is transmitted by this radar antenna it will be transmitting say first it will be heating tower 1 that is first it will reach tower 1 it will start it will begin to be reflected back. So, the 300 meter pulse has to completely reflected back by this object. So, for the 300 meter pulse will take some time to get reflected. In the same time the pulse would have reached here and even before the pulse the 300 meter pulse got reflected from this tower 1 the signal from tower 2 will also be beginning to reach this system that is the signal or the reflected microwave pulse from both tower 1 and 2 will have some time of overlap in the system. If that happens if the slant range between them is less than half of the pulse length then these two features will be recorded as one single feature radar will think these two objects the the signals are coming at very short time intervals they can they are most likely they will be like one single feature it will be labeled as like that. So, the condition we have seen is based on slant range distance if the slant range distance between two features if they are if the slant range is more than half of the pulse length two features will be imaged independently. But when we form pixels in the image or when we try to understand the distance between features we always think in ground range distance right like the horizontal distance between the nadir point on the features on the ground. Looking at that in order to convert this slant range to ground range we can like use this look angle formula. So, Tc by 2 cos theta d theta d is this depression angle. So, using this formula we can convert this slant range to ground range. If we do this then we will realize the same slant range distance may be there, but the ground range keeps on changing because of this. That is two features the difference between them on the slant range let us say two objects are here two objects are here. For both of them to be separated or to be having like slant slant range distance the ground range distance between them or the horizontal distance between them will be different that is like these two let us say this tower 3 and 4 and tower 1 and 2 the same example we will go back. If these two towers are horizontally separated only by distance of 19.58 meters they will satisfy this criteria the slant range the difference in slant range distance between them will be more than half of more than or equal to half of the pulse length. But in near range if these two objects are separated by a horizontal distance of close to 36 meters then only they will satisfy this criteria. So, what here I mean is two objects if they are differing in distance by half of pulse length like along the slant range they will be made separately. But in order to satisfy that criterion the actual horizontal distance between them should be really far apart. Okay that is if objects are closer to each other they will be most likely be imaged as one single feature. So, we will quickly see one example like just remember this equation how to do this tau c by 2 cos theta d theta d is the depression angle. Okay in order to convert this slant range resolution to ground range resolution. So, in this example we have two towers 1, 2, 3, 4. So, for map for measuring tower 1 and 2 the depression angle is 65 degrees that means they are in the near range. For measuring tower 3 and 4 the average depression angle is 40 degrees between them. A real aperture radar is working a pulse length is 0.1 microsecond 0.1 into 10 power minus 6 second. So, that is the pulse length is equal to the actual distance between them is equal to c 3 into 10 power 8 into the time duration that is 0.1 into 10 power minus 6 that is 10 power minus 7. So, 30 meters. So, the actual length of the pulse is 30 meters. Two towers both of them are separated by horizontal distance of 30 meters 30 meters. Okay. So, just use this formula that is tau c by 2 cos theta d from this we can calculate for towers 1 and 2 to be resolved independently as two separate figures the horizontal distance between them should be at least 35.5 meters. Then only this condition will be satisfied the slant range distance between them is more than half of pulse length. But here in our example we see towers 1 and 2 are separated by horizontal distance of 30 meters. Hence most likely they will be forming a part of the same pixel and they will be not resolved independently. On the other hand in the far range two towers again separated by 30 meter horizontal distance. But if you calculate this particular formula tau c by 2 cos theta d then the ground range distance between them comes to 19.58 meters. That means these two towers 3 and 4 will be resolved as two separate features if their horizontal distance between them is more than 19.58 meters. So, in this case since the horizontal distance between them as 30 meters they will be resolved as two separate figures this will be coming in one pixel and this will be coming in another pixel. So, this indicates that the pixel size along the range direction varies like if objects are very far in the near range then only they will be resolved. But in the far range away from the image acquisition system objects even which are closely spaced with each other will be image separately. So, this is this will define the resolution of the radar system in the range direction. So, in the next class we will look at the resolution of the radar system in the azimuth direction and we will also see how the pixel size will vary as the distance is moved. With this we end this particular lecture. Thank you very much.


Good morning everyone welcome back to another day of vlogmas painted my nails last night you guys saw that in yesterday's vlog They look horrible. This is why I get them done. I hope you guys are doing here. Be sure to subscribe Oh, I'm so happy I'm vlogging again. Anyways today is December 21st. Hold on. I have a text message so I'm actually kind of dumb because I'm doing a coffee date for I love you so much listeners and Honestly, I should have been after Christmas because everyone's either in school or traveling today I like but on the Facebook group page no one objected to the 21st really I don't know now I should have done it later So only a few girls can come when this first like there would have been like a lot more basically It's because I picked a bad day and people are still in high school today I didn't even think about that, but it's okay. It wasn't my college girls thing And if you guys live in the Dallas area or wherever like I'm sure I'm gonna do more basically wherever I am I always just want to do like coffee dates and stuff So it actually might be nice that this one's gonna be smaller just because like the rest of them probably won't be so Anyways, I'm getting ready for the day guys. I haven't like gotten fully ready like hair and stuff in a second So this is great. Also. I am obsessed with Maggie McDonald's vlogs They are my favorite thing to watch on the internet now like I don't know why I haven't been what like I'm just dumb. I guess like guys they are so good and my secret Facebook group page I was sick and everyone's like watch her vlogs And I was already watching them and Molly and I are like no like they're like my favorite vlogs ever like wow her move To Boston love it big fan. Oh my gosh. Why is this so weird and my skin has been like so dry and not dewy looking like At all and I know it's just because I've been sick and like it's winter and cold and I'm in Texas and blah blah blah But like we got to get something under control, you know, so anyways, I'm just getting ready I have to drive to Dallas. It's gonna be like an hour drive and I have to pack up my stuff because after that We're going to the Dallas house So oh, yeah, you guys will see the new house. I forgot about that. I'm gonna keep getting ready my vlog from last night has been uploading Since like 10 p.m. Last night or maybe like midnight and it's still has 55 minutes remaining I don't know what is wrong with this Wi-Fi like it's so bad. It's literally 850 right now Like what yo is still uploading? I just finished my hair curling iron that I use is the dry bar I think it's a three-day bender. This is my favorite thing ever Like weird so it's your dress. I think my clothes are still in the dryer. I'm like kind of running late. So it's good Very cool.  I'm gonna fix this I'm gonna rush. Oh for my outfit today. I'm just wearing this Budweiser t-shirt from Urban My jeans are from Urban. Let me see if I can whoa guys. These jeans are so flattering I don't know what the stylers will try to figure it out. I'll leave them down below, but they're my favorite jeans ever a black turtleneck H&M hoops Scrunchy from Urban probably revolved jacket that I wore yesterday I have never worn this has been hanging out for forever And now I feel like I just taken photos in it So I feel like it looks like I wear it all the time This is like my third time ever wearing it and then just my feel of sneakers I have never worn a pair of shoes more than I've worn my feel of sneakers. I need to like graduate I bought multiple pairs. Maybe my Air Force ones, but like it's really a lot. So Yeah, we're packing up the car because I'm gonna stay in Dallas after this, but okay guys Let's see. Oh, finally three minutes remaining guys. Oh my gosh perfect timing Finally guys, I've literally been post uploading this since midnight last night. It's 948 a.m. Ridiculous. I really like posting these little Clips like previews of the vlogs and stuff. So I always post those on my Instagram star if you guys don't follow my Instagram Ignore my nose, please. It just can't do Elizabeth. So go check it out if you guys are coming from this vlog Let me know you're coming from a vlogmas so I can stalk some of you guys I have an hour drive because I'm coming from our McKinney house to like south of Dallas Not that any of you care.  I always do that again So I just got to serve. I'm like guys I have like all my Christmas shopping today today, but I'm so hungry I tweeted I almost stopped and got chicken minis on the way if I would have made it in time Like I know that I'm getting breakfast right now, but I also couldn't have chicken minis You know what I'm saying like that just makes more sense to me Also, also tweeted this follow me on Twitter guys I feel like no one follows me on Twitter But if you guys are having a bad day or you need to be pumped up for something I do this before every single meeting literally every even my podcast recordings normally Listen to Beyonce lies. I'm not kidding. There's like there's something angelic about that Like there's something that really just like I'm tearing up. I'm I don't know why I'm tearing up It's not because of this but like it really is just wow.  Oh, no, someone's walking this way. Wait, where do you where are we taking this photo? Okay guys, so I stopped because I didn't even vlog really first off guys before I even like I got here I lost the keys in this car That was a mess. I didn't vlog but there was even a girl who's in there and like had no idea She came up. She's like, oh my gosh, are you can see from the like I love you so much podcast Which I always get recognized from like YouTube not for my podcast Well, I guess maybe I don't know that but anyways Actually, yeah, I think that was the first time it was like from podcast Anyways, she didn't even know like I was like, oh my gosh. We're literally having a coffee date for I love you so much Listeners right now, and she's like no way. So that was really cool But yeah, it was really cute. It's super fun. I want to do them all the time Who knows maybe I'll do one if you guys really want me to do another Dallas one like before I leave on January 3rd Maybe we'll make that work. If not like next time I'm here, but I texted Janine I was like, hey, do you want to go to North Park?  I know I've already talked about JoJo really see her new music her old music It's already re-released look JoJo 2018 first off I'm at North Park the parking here's horrible.  Were you guys big JoJo fans? Were you not? I'm gonna die parking here is horrible and valley is closed Party seven five times, but I'm pretty mad about it So it literally just took me like 25 minutes to get parking here. It was so bad I think Janine's close. She's lifting lucky lucky girl, but going into North Park now my favorite place in the world. It's the best wall. It's in Dallas I talked about it all the time. I talked about it a billion times, but it's like literally the best wall ever Okay, I think I'm gonna get a pretzel. I'm waiting for Janine to get here and that just seems logical So that's good. Awesome. I have a lot of shopping to know. So that's good Okay, so this is like the most classic Moss knock ever just some what's those pretzels or no Listen to anti-ans. I like anti-ans butter and some cheese sauce. It's like literally my favorite thing to get every single time I shop I literally just bought myself stuff. So clearly I'm not getting it. Oh my gosh. They just chucked out It's a for I picked up a few things. I'll show you guys later. I'm going to meet Janine right now She's at Nordstrom Oh Look who it is direction you were coming hold on wait over right now What am I just yeah, okay? Hold on here be Okay, everyone. I back had to be in Janine's boomerang. I need a new wallet or I like car cases I don't like wallets look these are like okay. I don't want this color. Yeah It's a little bright way but this is a dress. This is cute. I like that one Oh, I like this one, too This is so girly, but just like I just can appreciate the sparkle and I would never get it. I like this. It's like really simple See this could be for myself Christmas Kenzie we keep talking about how she was purchasing for herself. It's really bad I wish that my sister was like I want one of these because that would be really easy She might she also copy me. She has these bags too like this is crazy, but I actually like this This is very easy. It's very out there. It's crazy, but it's like fun Everyone's types with their listening to JoJo right now I'm sure I'm sure Morgan Tech to be like did you see yes. She actually was the first person I would not be surprised. Okay. So here's the deal. We went to the door for coffee this summer together Okay, I heard she was like incredible. Yeah, it was so fun. Okay, so here's the deal I like this because it's small, but it can be like really cheap and fall apart. Yeah this Does this even fit in here? I don't know I kind of want this for myself, but no not gonna talk this I know I'm like no and then I'm like I'm gonna do it thing is I've actually needed a wallet for a long time This is too big. I just have like I just really at this and this is like just too cheap. Yeah Guys, this is a submittal on clip this one It's cute But I don't it's like I'm like I'm a big That's not too big if I keep thinking about it, then I'll buy it But I like it so hard. Thank you Okay, we got our drinks. I got an ice cream a lot today. I feel like Danielle. What did you get a coffee to you, right? I got a lot of it with all the milk taste a little watery and we're gonna go to the morpheus work Yeah, I mean open. I've been here once. I will hear last one. Thanks. Give me a break There's James This outfit is everything I've ever wanted. Look at this That is so incredible Right, thank you going into orbit Parker because I need to pick out new glasses That's because you can literally just like snap it.  Yeah, I'm gonna like do I'm gonna get into like graphic design and stuff But like it's so cute. I'm gonna watch my besties new video Hello, hey bestie Every single time I did you know just me and my bestie with like a boyfriend or something Well, I started a new channel if you guys didn't know it's so good So I'm waiting for Sydney right now because she's babysitting and we want to drive into the city in the same car So I'm just picking her up, but we're getting sushi and I'm so freaking excited I'm kind of regretting not getting that market Jacobs wallet now Maybe I'll just get it. Who knows that is that I just brushed up my hair. It looks so much better.  So we are getting sushi Let me show you my text with Sydney earlier Please tell me you want sushi too and she said thank goodness your spirit filled So here we are just doing the lord's work really god bless america. It's also very cute I haven't been in this area in forever guys these menus are very cute Fun, okay, well Yeah, let's go to Bora Bora We got some spicy edamame. It looks amazing. Wow. This is all I've ever wanted Literally the same exact thing We're at market now I don't need this but I think I'm gonna get it Everything everything that we don't need here we go. I don't get nail polish guys. This is important Got my stuff I just got back to my dad's house. Coco is literally just standing like a parrot like actually You need to get this mustache situation needs to be cut Okay, so I am back back from shopping. I'll give you guys a little mini haul went to Sephora. I got the keels It's like an overnight recovery concentrate. My skin is so bad right now. So I wanted to try that out I got a replacement of the bite beauty agave lip mask No surprise here and my mom really wanted the truth serum. So I just picked one up for her Then for my step sister for christmas. She's not watching this. It doesn't matter. I got her the jacklin hill palette from morphe There's a morphe store at north park now from lush. I got a bath bomb and then I got this face mask I'm about to put on it's the odifics fresh face mask a beautiful blend of bananas vanilla Ground almonds and oats cool and nourish irritated skin Okay, then you guys saw what I got from target and then I just got some nail stuff because my nails look like trash Is that all I got today guys? That's actually pathetic I feel like I got more There's no way I thought you got a lot more No, this is it. Well I have more shopping to do this weekend My skin has never felt worse more dry more. This is the worst worst skin's been all year So that's awesome. Like look at the breakouts. I got to this fresh face I got this fresh face mask From lush and it's gonna have to clear my skin up. Well, I just really need moisture in it.  Oh, wow It's like one of those I'm supposed to refrigerate so my hair You see that? Yeah, looks super cute That's what my hair looks like every day. I hold the fresh crunchies Whoo, I've just face mask on and then I'm gonna do this replenishing oil thing Like I've got to get my skin under control. This always happens when I go home I feel like I lose control of my life This seems like okay It's not my favorite one. I've ever had but it's an overnight recovery. So like Okay, I'm just gonna drench my skin on this and hope for the best Do you like it or like Yeah, it's like, okay, maybe in the morning, I'll be like, wow, that's good Okay, that's my cute eyes. I gotta go. There's something wrong So that is it for today's vlog. I hope you guys enjoyed subscribe stay tuned for tomorrow


Traffic control is the way you keep traffic away from the work zone and do a lot of damage to you, to equipment, and to the job you're doing. Most highway work zones these days are in areas that have already been built, either being added onto, being rebuilt, or simply being maintained. There's fewer new construction projects going on where you're completely away from public traffic. But even in these situations, you're probably going to be connecting up with or crossing existing roads. So any way you look at it, you're going to be working around traffic, and that's where traffic control comes in. The biggest problem with traffic is that most travelers aren't expecting you to be there in the first place. They're expecting a clear, unobstructed path to where they're going. For people who've driven the same road for many years without slowing down, a work zone can be most unexpected and unwelcome. So what do you do? First, you have to get their attention. Warn them that you're out there. Then, you have to guide them quickly and safely around you. That's the ideal. We all know it doesn't always happen that easily. The hard part is getting their attention, especially if there are hills or curves that get in the way of a clear view of the road ahead. If drivers can't see you around that bend or on the other side of that hill, you're going to be in trouble quick. The location of signs, barricades, and other control measures should be part of the traffic control plan developed specifically for each work site. This should be done well before anybody ever gets out to the site. You've got to know what you're going to do before you go out. A good thing to do is first mark the exact locations where individual signs should go. Then, when you go out to set them up, you won't be making any mistakes or be wondering if you did it right. Out here, you'd better do it right the first time. There's no room for mistakes. Don't forget, you're the first ones out there, so you're the first one somebody is going to run into. Set up the first sign that traffic's going to see first. Then, put up the rest of the signs and markers in the direction of traffic flow. Keep your vehicle completely off the road. If the shoulders are narrow, use driveways or field entrances. If it's windy, one person is going to have a tough time of it.  And on interstates, the wind is always blowing. If not from natural causes, then from the backwash of trucks. Once the lane starts to close, traffic signals, flaggers and pilot cars should be operating. Barricades or cones separating the work zone from the traffic zone are guides for traffic to know where not to go. But they're also guides for you too, so you know where you are in relation to that traffic. They draw an imaginary line between you and the traffic. Trouble is, anybody can cross that line in any direction at any time. Sometimes you have to cross that line. If you do and you're not awake, you might find yourself in the wrong lane at the wrong time, even for an instant. And an instant is all it takes. Flaggers are the second line of attention for drivers. Actually, they're the first people in the work zone to face approaching traffic. It's one of the most responsible jobs in construction. Flaggers are everyone's eyes and ears.  It's one of the most responsible jobs because it's one of the most dangerous. They're the ones who are going to catch the heat. They've got to slow down or stop anybody who doesn't pay attention to those first warning signs. If you're a flagger, you might feel safer when you've got several vehicles already stopped ahead of you. But as that line gets longer, it only adds to the possibility of a rear ender. This is where most rear end accidents happen when traffic is stopped on the roadway. That's why on interstates, traffic through the work zone doesn't stop. Speeds are so fast that even when traffic just slows down, it can pile up real quick. Traffic here can be crazy. Traffic racing to the lane closure. Vehicles backed up for miles. The imaginary line separating traffic from the work zone gets broken a lot.  If traffic can't see your traffic control or doesn't know it's there, you're going to be in a lot of trouble real quick. Maintaining your controls can be a tricky situation, but it has to be done. Anytime you share the same space as traffic, you're asking for trouble. A 200 pound person is no match for an 80,000 pound truck. The same is true between a speeding truck and a slow moving one. Everyone loses in this situation if your traffic control isn't working for you. It's not all bad news out there. You can be safe, but it's a two-way proposition. Safety measures such as flaggers, reflective vests, warning signs and lights do a good job of keeping traffic from crossing that imaginary line. And research and other devices continues to improve our ability to warn approaching traffic to be on the alert. More and more states are taking an active role in grabbing drivers' attention and keeping it. But technology and driver incentives are only part of the answer. They won't stop everybody. That's where you come in. Ultimately, you have to take responsibility for your own safety. For instance, every once in a while, look over your shoulder, see where you are in relation to equipment and the other people around you. Nothing stays the same for long in a work zone. And then check out the traffic outside of your work area. You don't have to do it all the time just a quick glance. It doesn't sound like much, but if everyone around you does the same thing at different times, it just might mean having a couple of extra seconds or a couple extra steps to avoid a deadly situation. It's a buddy system where everybody watches out for everybody else. When the day is done and you're ready to move off the road, don't forget that even though you've seen a thousand vehicles pass you by all day long, that next guy coming toward you is seeing you for the first time and may not even realize you're there. So keep the early warning signs up as long as possible. Remove your traffic control towards the oncoming traffic. The last sign you put up should be the first you take down. Last up, first down.  If there isn't anything for drivers to watch out for, don't warn them. Don't cry wolf. If you do, drivers won't believe you the next time they see the warning and you'll be the sorrier for it. The point is you can be safe out there but only when you help the public keep out of your way by giving them fair warning of where you are. And you can be safe when you keep out of the public's way by knowing where you are and knowing what's going on around you at all times. There's not much room to make a mistake.


Organizations are a presence on social media, but social media is not about presence, it's about people. People follow people. So a strategy could look as simple as we're going to make sure that at every event, you know, we have a presence and we will tweet and Facebook pictures or Instagram pictures and when we do that we'll use a particular hashtag and we'll encourage people to use that hashtag and ask people to post their pictures and images and talk about their experience there and also use the hashtag and then to be able to play that back using the hashtag is being able to see the actual social component of it. So being able to see people's feedback and their impression from their vision, their viewpoint, using their technology, whether they like to use pictures and Instagram, whether they like to talk in long verbose, you know, and post it to Facebook or whether they're, you know, short and sweet and quippy on Twitter, you know, they're all different styles and the interesting thing is that people will gravitate to the one that feels right for them. People will follow a company simply to hear new product news or something but that's not what drives social media. It's people that consume it, it's the conversation and you have to do it at that level, you have to do it in that speed. So it's interesting the growth of Facebook right now is mostly age, you know, 15 above and most of the younger generation is opting out and going for shorter, sweeter things. I mean things that are like Snapchat, things that appear and disappear that quickly are really popular right now. People still use Twitter. Twitter does continue to grow but people are loving things like Instagram, Vine, short snippets where you can, you know, replay small videos and video chunks. Hugely popular right now because it's social. It has a certain amount of entertainment value. That's another piece of social media that people sort of forget about is social media is also intended to be entertaining, even funny at times and so that's how you get engaged. That's where most of the engagement comes from. People wanting to enjoy their experience and share that. Being able to use social media not just as an extension of your communication but also to make sure that you build it as part of any communication plans you have. If you have communications for rolling out new services, it should include components of social media. Even at the point where you talk about your organization's mission, vision, goals, objectives, you should also include those in social media plans because you don't know which channel people are listening to. Your information that's gold-plated will always be in places like your website and that's in your company speak and it's in the tone of business. Social media is exactly that. It's social and it's the place where your constituents are communicating with each other and so what you need to do in terms of your strategy is make sure that you meet them at that place.


Everybody forced here ripping a box of 2021 contenders optic football hobby for Nicholas L Look Nicholas. Let's see what you got. Well, let's see that big hit Thank you. Come on. Let's see a big RPA Come on base cards to a and Michael Carter First hit is a Christian Barmore rookie auto. What's it gonna be? Not gonna knock on a TZ. I'm gonna tease it. I'm just kidding This is pretty nice. It's pretty nice five of five black scope RPA Kyle Trask That partial sleeve logo partial ship There you go, Nicholas that is sharp Five of five on that bad boy It's a black scope parallel It's fire get that one magged up Rookie ticket red is Josh Palmer out of 175 and A Sir tan and horn round numbers Silver not numbered There you go, Nicholas. Thank you again. Get it right out to you