Good morning. It's Friday the 7th of July and welcome to this look at the week ahead beginning the 10th of July with me Michael Houston chief market analyst at CMC markets There's quite a bit to get through After this week's market carnage with European markets on course for their worst weekly performance Since March the DAX has fallen to its lowest levels in three months while the FTSE 100 has slipped to within touching distance of its March lows and we can see that Blade out in this chart here as you can see I've thrown in the move from the October lows to the record highs back in February Now quickly that move has unwound. We're now approaching 61.8 February retracement level of that entire up move the move That we saw the bounce off Back in March, I think what's particularly concerning about this particular Chart is the fact that the C100 has struggled to rally and make new highs and that for me, I think is a bit of a warning sign when it comes to what? financial markets European markets are likely to do next because You know while the FTSE 100 also underperformed on a half year basis We've also started to see evidence of a breakdown in other European markets as well And that's before we even get today's non-farm payrolls data But before we get on to that getting slightly ahead of myself because obviously we need to Understand why in the past two or three days markets have suddenly Lost the plot so to speak because had a fairly decent first half Despite the sell-off this week in European markets US markets, although weak haven't fallen by anywhere near as much and yet their Valuations are an awful lot higher. So what gives well? If you've got the answer, please let me know because I'm scratching my head We did see a fall in US markets this week I think the common denominator has been pretty much a concern about An upcoming recession China data this week has been particularly Disappointing and the reluctance of Chinese authorities to consider a significant stimulus plan I think is raising concerns about the likelihood of them actually meeting the GDP targets before this year But more broadly, I think The the main reason for the sell-off is the markets interpretation of Not only the Fed minutes that we saw on Wednesday. They shouldn't really been any surprises from them, but The market appears to have reacted as if they were They showed a much greater cork us Further tightening than was thought the direction of travel was given added momentum on Thursday with an absolutely blowout ADP payrolls report As well as a fairly fairly decent ISM services report so You've got a you've got a number of things that are driving yields higher And that's no better borne out by This chart here. This is the US two-year yield We can see that it's retested the highs back in March What's particularly interesting about this particular chart is the fact that even though We retested those March peaks we actually closed well off the highs now There's a lot. There's a lot to Breakdown in the way this bomb market move has played out We can look at the US two-year. It's a market surprising in essentially the market surprising in much more aggressive Fed tightening than was originally thought to have been the case a month ago Payrolls report was certainly a decent report But when you actually look at it a little bit closer An awful lot of the Jobs that were added Were in travel and leisure and hospitality which generally tend to be at the lower range of the wage scale When it comes to wages and certainly the wages numbers in the ADP report were lower Than the previous month. Yes, still fairly high above the six percent But certainly heading in the right direction But nonetheless We've seen a big spike in yields. So the US two-year at its highest level in 16 years We also saw a similarly robust move higher in UK two-year guilt yields as well I mean we're well beyond the October highs now and Levels last seen back in 2007 2008. We were at one stage above five and a half percent and Essentially what you've got is markets pricing in a higher Fed funds terminal rate and a higher Bank of England bank rate so That funds markets are now looking at potentially not only a July rate hike. Let's forget about that. That's priced in That's going to happen But it's really what comes after that the markets are concerned about similarly for the Bank of England It's really it's not about What's going to happen in July and August when it comes to rates? It's how much more the central banks likely to do over and above The rate hikes that are already priced in and certainly I think UK markets are getting out way over way over way over their skis when it comes to expectations of Bank rate currently it's a five percent. I Can potentially see bank rate going to five and a half Any more than that and I think you're going to create a smoking ruin in the UK economy The housing market will fall quite substantially and quite simply What we're seeing here from central banks is an overcompensation For the fact that they were late very late in recognizing that inflation was not Transitory and was likely to remain higher for longer. They've been given an awful lot of criticism for that quite rightly and Now they're looking to try and overcompensate for that try and restore Some credibility by saying look, we're serious about our inflation mandate We're going to push it back to two percent without really asking the question Whether or not they should be trying to push it back to two percent in such a short space of time I think that two percent inflation target was a good target for its time But I certainly think it's unrealistic to drive it back to two percent quickly Given the current challenges facing the global economy in the UK and US economies because ultimately when we're talking about Transitioning to net zero you're not going to be able to do that make the economic changes to The economy while at the same time keeping inflation in check the Russian invasion of Ukraine This change global supply chains forever You are not going to have prices returning back to the levels that they were pre-pandemic It is not going to happen. It's not realistic and ultimately central banks need to Get acquainted and get comfortable with that fact you can get inflation back to the two percent target But you know that you don't need to do it within the next one or two years You may have to get used to the idea That's interest rates are likely to remain higher for longer So you may be able to get inflation back to four percent three and a half four percent or even three percent in the case of the US Because we've got your CPI next week Getting that it getting it to that extra one or two percent From the three or four percent which I think it's likely to be over the course of the next two years is Going to take a lot longer and perhaps a little bit of patience Might save an awful lot of economic pain for an awful lot of people who can probably least afford it We don't know the effects the full effects of the five percent of rate hikes that have already been pushed through simply on the basis of the fact that US operates a fixed rate mortgage system So ultimately people won't want to move if it means that they have to come off their low fixed rate mortgage onto a higher fixed rate mortgage similarly here in the UK We have a slightly shorter term fixed rate mortgage market But we do have a fixed rate mortgage nonetheless and Ultimately while those people who are on fixed rate mortgages and do have savings They're actually benefiting in the short term from higher savings rates, so There is a significant lag when it comes to monetary policy Certainly a bigger lag than was the case 20 or 30 years ago when pretty much everyone was on variables So I think central banks are not taking that into account and ultimately I think they need to do so The Bank of England would be well advised to probably keep rates on hold after the hate the rate hike in August And see what happens if they need if they then need to hike rates again in December by the end of the year Then fine, but at the moment They're flying blind because they do not know how much of the five percent of rate hikes that they've already Implemented and pushed through into the economy How much of that is actually had an effect or will have an effect when it suddenly starts to transmit itself into The economy in Q3 and Q4 anyway rent over we've got We've had ADP payroll support came in at 497,000 well above market expectations. We also had a very resilient Services ISM. We've got non-farm payrolls as well later today and that is likely to be another fairly decent number US unemployment is around about 3.6 percent 3.7 percent and Average average average earnings average hourly earnings is around about 4.3 percent So I don't think there's going to be anything in those numbers That's likely to deter the Fed from hiking again in July in just under two weeks time Of course US CPI next week that is expected to fall back to three percent Yes, core prices are higher But core prices are also expected to decline as well soften as well coming back down from five point five to around about five point two Three they will always take an awful lot longer to come down or slow down. It's only on a headline number 3% US CPI think about that. It was nine point one percent this time last year. That was the peak So extrapolate that out and where the UK peak was Then you could potentially argue that by the end of this year UK inflation could be around about five and a half or six percent given the fact In July the energy price cap comes down in October. It could come down again as well So that could actually shave an awful lot of the current eight point seven percent Which is UK CPI nonetheless? Markets are pricing in the Bank of England could hike rates to as high as six and a half percent. I Really struggle with that. I mean, yeah, the market is pricing it But that doesn't necessarily mean it's going to happen And I think if the if the Bank of England does like to six and a half percent Then it's going to be a very very difficult A few years for an awful lot of people going forward. So I think there's something that really does need to be born in mind When looking at the market pricing I think five and a half percent is probably the limit Of what the economy would stand without creating a smoking ruin And I think the Bank of England really needs to weigh up Way up the probabilities of the damage it might cause Looking at ppi Inflation is coming down You're seeing it in China You're seeing it in Europe. You're seeing it in the us There will be a pass-through effect sometimes a little bit of patience is required And I think the Bank of England the Federal Reserve the ECB could exercise some of that patience that they used in delaying hiking rates in Trying to delay a little bit further because essentially they haven't had the opportunity to see how much Over 500 basis points. They've already done has already impacted going forward. They're constantly backward looking They should start to think about the effects of what they've already done in terms of being forward looking And it's it's a difficult mindset, but it's something that they really need to do anyway Talking and looking at what equity markets are doing with respect to the DAX We've broken out of that nice little support line The term I've highlighted over the course of the last few weeks around about 15,600 Um, that suggests we're probably going to see further weakness back towards You know, I'm not really sure why I put this line in here. Yeah, it coincides with those peaks and those lows there so You could find a little bit of support around about 15,100 But I would suggest potentially we could see a drift down to 15,000 But in the wider scheme of things Given the fact that we've probably gone sideways since april um A move lower would not be the end of the world and we are still well above Uh, the march loads unlike the footsie 100 So it's certainly not the end of the world Certainly seen a little bit of a meltdown in the spike up in yields Which is weighing on the market the big question I think for me is whether the spike up in yields Is sustainable in the short to medium term yesterday the france the cac 40 got absolutely hammered Um, again, we're back down towards the may lows again. We're still above the march lows And we're also above the 200 day moving average So ultimately while we are starting to see a little bit of a fading of momentum We're still above some very key Low points the low points in december the low points in march And obviously the low points in october. So yeah momentum is declining We've taken out these lows here. That is a bit of a worry, but we're still above the long term moving average. So You know this this this correction in european markets Is a little bit worrying But it's certainly not at the moment The end of the world when it comes to future gains going forward us markets Surprisingly Approved to be much more resilient to this move higher in yields And we can certainly see this in the way the s&p 500 has been playing out We have started a rollover. Obviously it was a big down move yesterday But you know big down moves haven't been unusual over the course of the past few weeks We've had them on a fairly regular basis and have continued to go higher. I think the bigger question is um How much longer Can us markets continue to defy gravity because ultimately when you actually look at the fundamentals The earnings numbers the fact that earnings growth is likely to diminish How much longer can markets continue to defy gravity? Well, ultimately We won't know until such times as we until such times as we take out this low here Because at the moment we're still making higher lows We're still making higher highs Which means the uptrend despite the move higher in yields still remains intact and for me What the price is doing is key. You know, you cannot buck the trend. I mean again here We've seen the nasdaq retest those june highs through here So we've made We continue to make higher highs. We continue to make higher lows So again, the key support level is these twin lows back in june around about 14,680 So there are thereabouts If we start to break down below there Then certainly there is potential to see a little bit of the roll over But again, I think much will depend on whether or not the markets continue to price in a much more aggressive Fed Next week's cpi numbers could be very important in that context as could The ppi numbers which come out the day after in fact, I could potentially make the case for The ppi numbers potentially being more important than the cpi numbers. Why well quite simply if the year-on-year numbers Start to pull back to around about two percent And the month-on-month numbers start to go negative like they did in may On the final demand Then you could certainly make the case that the us economy could find That it's heading towards deflation or certainly disinflation at the very least so ppi is on on the 13th And cpi is on the 12th So I think both of those those numbers next week could be important in the context Of the yield story that we've seen play out over the course of the last couple of days So obviously we've got payrolls today. Yes, they'll be important But they won't add to the the sum of overall knowledge when it comes to a july rate hike We're getting that it's really a matter of what comes after that Um, so we've had a look at the key indices going forward. We've also got some fairly important UK data UK wages and unemployment And one of the things that I have been surprised at is despite the fact that UK rates continue to go higher A pound has continued to hold its own And I think one of one of the things that I took away. I think from this What we'll have taken away from this week is that there was a piece on Blomberg the other day That suggested that yes while interest rates higher rates are impacting the mortgage market Because an awful lot of people are on two and five-year mortgages But also Have a high degree of savings There is a bit of an offset there Because ultimately they're getting more for their savings Which is helping to add to the overall income And the mortgage effect That's an as yet kicked in and in effect what they could do with those additional savings is potentially Pay down Some of that mortgage debt to make it more manageable when the fixed rate deal rolls off Having said that generally if you've got a mortgage you probably don't have an awful lot of savings But then again if you're paying an interest rate of around about one or two percent Um, you know, maybe you can make savings in other areas It's a complicated subject But but ultimately the pound continues to hold up reasonably well still above its 50 day moving average and It continues to hold above this trend line support from the lows back in march So ultimately it still continues to look very resilient against the dollar and also Against the euro Continue to drift lower Finding a decent area of support And then around this 85 20 area 85 15 20 If we get a break below 85 Then you could well see Further losses back towards the lows that we saw back in august last year around about um 84 And 83 80 But looking at the way that this has been drifting over the course The highs have been getting lower And Unless we take out the 50 day moving average, which is currently acting as a fairly decent resistance level We could start to see The euro start to break lower, but it is pretty glacial in nature Euro dollar Again, it's Bit of a struggle this one Finding a little bit of support In and around this 108 20 30 area So you could see a little bit of stop loss I'm selling on a move below 108 20 also notable that these peaks here Are lower Every rally up down up down up Down so perhaps We could see further Euro losses on a break below 108 20 and back towards 107 I still think we're pretty much in a range trade for euro dollar. I really don't see it breaking out of that Anytime soon. I still think that we're potentially closer to The peak for rates The markets are currently pricing but again You know, I'm sort of placing that more On the basis of instinct than anything else if we look at dolly yen Here we go Dolly yen does appear to be starting to break down Um, we had a bearish engulfing day there We traded sideways for a week. We found decent support around about 144 We finally broken below that Um, which would suggest that perhaps we could start to see a little bit of yen strength a little bit of dollar weakness In the short to medium term on the weekly chart. It's quite interesting Be interested to see how that plays out over the course of the next few days But certainly I think there is I think we might We might have seen a short-term peak at 145 and we could be looking for a retest of 142 50 142 50 was the previous 61.8 Fibonacci retracement level of this entire down move I mean, this is one This is a mere culprit on my part on my part completely misread what dolly yen was going to do this year I thought that the japanese central bank the bank of japan Would look at tweaking its yield curve control. It doesn't appear any closer to doing that than it was Six months ago Which is surprising when you consider that core inflation is now 4.3 percent. So um You know that just goes to show that You know once once a trade idea goes wrong You don't run it all the way back and certainly I wouldn't I wouldn't have been running a short position from here so i'm still Still a little bit unsure about the the future of dolly yen I think an awful lot will depend on how close to usp rates. We are Um, certainly the rollover in dolly yen here does suggest that we are we could see a little bit of a correction back to walls 140 But we'll have to see how that plays out going forward We've also got the bank of canada next week bank of canada rate decision. Um, we did see a great hike um at the last decision And there is there is a chance we could see another one. Um this week when they When they meet on Tuesday Tuesday the 12th They tweaked their guidance at the last meeting suggesting the need for further rate hikes Which obviously gives them more flexibility when it comes to raising rates of choosing to hold them Any decision I think could well be tempered by the current business outlook Which in q2 fell to its lowest level since q3 2020 but the bank of canada has a similar sort of problem. It's a nice problem to have Um as the us it remains low Core inflation has slowed to 3.9 in may From 4.3 in april Certainly looking at this chart here We can draw a nice line Through those peaks there So we've also got canada payrolls today as well So that could also play a part Into the bank of canada Bank of canada below but certainly the move lower here Does suggest that perhaps We could be due a little bit of a pullback. We've seen a bit of canada weakness so far Since those lows back in june and could we about see a little bit of canada strength On the back of today's canada payrolls and next week's bank of canada rate decision So it's worth keeping an eye on that I'm over the course of the next week or so So that's it. We've got uk wages on the 11th Which is tuesday bank of canada on wednesday uscpi and wednesday and again wages data is going to be the key pressure point obviously that went up to 7.2 percent in april. This is for the three months to may And and it was a record high outside of the pandemic that did prompt a surge in uk two-year yields Last month, of course, we've gone an awful lot higher since then. I think it's unlikely The wage growth will slow materially In the short to medium term simply because um Workers are agitating for much higher pay rises to cope with the higher cost of living And the fact that the energy price cap Um has only just come down Um, there will be some effect in the july pay packets, but certainly no one will have felt it quite yet So it's quite likely that wage growth is likely to remain in and around seven percent Probably until the end of the year It's going to make it very difficult for the bank of england to justify halting But nonetheless, I think halts they must Simply on the basis of the fact they just don't know Or how much of a lag effect is likely to bleed through In q3 and q4 and it just makes sense to wait. Why risk crushing the economy and turning it into a dumpster fire When you've got rates already at the highest levels they've been at for 15 or 16 years It just doesn't make any sense. But who said anything about what the bank of england does make sense We've also got china trade for june coming out And we've also got the start of us bank earning season US bank earning season we got uh on friday We're going to be starting with jp morgan chase world's fargo and city group now, um had a fairly indifferent quarter um since q1 but Obviously jp morgan has been pretty much the stand out of that seen a fairly decent move saw record revenues In their q1 numbers total deposits received a lift in q1 um coming in at 2.38 trillion dollars But an awful lot of that was because of the transfer of deposits from silicon valley bank signature bank I think the big The big item on As regards to these numbers is how much of those deposits As jp morgan and all the other us banks managed to hold on to Now the concerns about the us regional banking sector have dissipated somewhat. I wouldn't say they've passed They've dissipated. I think an awful lot will depend And for all the federal reserve Decides to do with respect to future rate hikes. I think if march was a warning about what rate hikes can do Then it should be a pause for reflection when it comes to pushing your luck When it comes to doing an awful lot more q2 revenues q2 revenues for jp morgan Are expected to come in around about 39.6 billion dollars. We're likely to see a bit of a slowdown um Jp morgan co jamie diamond at the q1 numbers painted a fairly upbeat outlook saying that consumer spending remained healthy The bank did raise its full year outlook for an interesting come from 73 billion to 81 billion but Diamond did say he expects inflation to remain higher longer which could weigh on the economic outlook now inflation is coming down Could be at 3% So q2 is still likely to be a disappointing quarter Given what we've seen with respect to this price action You could see a little bit of a slowdown And a little bit of a miss and I think much will depend on obviously the guidance that these banks give us will So we've got wells fargos q2 numbers. Obviously they have a big presence in the us mortgage market What sort of demand has there been for mortgage lending at rates at current levels? And we've also got the q2 numbers from city group So expect lower revenues across the board But also pay close attention to the economic outlook I'm going to do with this jp morgan char.  So it might be worth keeping an eye on that over the course of the next few days As to whether or not we get a drop on whether or not we get a fall through that line um, we've also got numbers from berberie um They hit record highs earlier this year, but since then the luxury sector has taken a little bit of a dive over concern about the resilience of the chinese consumer And the chinese recovery And you can certainly see that in the way that this share price has reacted over the course of the past few weeks So I think the bigger question Yeah, with respect to berberie's share price is what management think about future demand When they released their four year numbers they kept the 2024 guidance unchanged Which is the time is a little surprising given the strong recovery that we've seen in the chinese consumer Of course It also suggested that management didn't have much confidence that the chinese Demandary bound was sustainable Well, that's certainly proven to be the case Q1 revenues that were expected to come in at 632 million pounds for this q1 earnings update from berberie so That's pretty much it for this week As I say, thank you very much for listening ladies and gentlemen Hope you all have a great weekend. This is michael hueson talking to you from cmc markets Thank you for listening


Working as an assistant professor in civil department from Molchan Institute of Technology, Solaapur. Today's class, we are going to discuss the ventilation and the functional requirements of a ventilation system. These are the learning outcomes. At the end of this session, students will be able to impart the knowledge of functional requirements of the ventilation system. Ventilation is defined as a process of removing or supplying the air by natural or the mechanical means to and from a air source or any space. Adequate ventilation is necessary. Adequate ventilation is required to maintain the temperature limits inside the building and to remove the air by the products of the respiration and the unpleasant odours. The poor ventilation, it leads to the feeling of uneasy and discomfort to the occupants of the building because it causes the increase in the temperature and the humidity which is due to the increase in the temperature which leads to the perspiration and the sweating. It also causes the sleepiness, the laziness and the inattentiveness. So also an unventilated room, it leads to the unhealthy living and the working conditions because of the increased amount of the dust amount and it may be due to the increase of the amount of the carbon dioxide etc. So also the air which is required for the breathing that is depends upon the use of the building itself. So the amount of the air apart from the supplying the air for breathing, the quantity of the air which is needed, it depends upon the outdoor conditions such as the control of the concentration of the dust particles, the smoke and the extra smoke etc. So let us see the importance of the ventilation, actually it prevents the undue concentration of the body odours, the fumes and the industrial products. It also prevents the undue concentration of the bacteria carrying the particles. It prevents the flammable concentration of the gas vapours or the gas in case of the industrial buildings. It maintains the conditions suitable to the contents of the space. Also it creates a healthy living and the working conditions. It removes the products of the combustion and in some cases it is to remove the body heat, the heat actually which is liberated by the operation of the electrical and the mechanical equipments. So to overcome the living and the working conditions, the comfort of the living and the working conditions, these are the functional requirements of a ventilation system. That is the rate of supply of the fresh air, second is the air movements or the air changes, third is the temperature of the air, fourth is the humidity and fifth is the purity of the air. So the rate of supply of the fresh air, the quantity of the fresh air to be supplied to a room depends upon the use of the building to which it is subjected. So the rate of supplying the fresh air, it actually depends upon the several factors. You can even consider the number of the occupants which they are occupying the building and also the age of the occupants, it depends upon the type of the work which is going to conduct in the building and also the period of the work. Next we have the air movements or the air changes. Air has to be changed actually at places of the working. So air has to be changed due to the, which causes the proper ventilation of the space. So the minimum and the maximum rate of the air change per hour are 1 and 60 respectively. So the temperature of the air, it is desirable that the incoming air for ventilation should be cool in summer and it should be warm in winter before it enters the room and also the velocity of the incoming air if it is high, the temperature should not be lower than the room temperature. Actually the, also the effective temperature within the room, it should be effective so that it should have a comfortable living and the working conditions. So also the temperature difference between the inside and the outside should not be more. The next is the purity of the air. The purity of the air, it plays a significant role in the comfort of the people affected by a ventilation system. It also depends upon the impurities that are impurities that are in the environment. The impurities which are depend upon the habits of the occupants also and even the dust particles, the inorganic matter which is in the surrounding area, the impurities created in the environment. So the purity of the air, it creates a healthy and the healthy living conditions and also it improves the surrounding area. So the systems of the ventilation, actually these are the systems of the ventilations divided into two. That is first is the natural ventilation and second is the mechanical ventilation. So in the natural ventilation, the natural ventilation it allows the outside air to enter into a room through the openings such as the doors, windows and the ventilators. And actually this natural ventilation it is considered to be economical in the flats and the houses. And natural ventilation it is also found to be uneconomical in the office buildings and in theatre halls or the auditoriums and assembly halls etc. So this you can see the outlet and the inlet so that the fresh air it is coming inside to warm up so the natural air. So there are different techniques to achieve the natural ventilation. First you have the stack effect and the wind effect. So this is the wind effect, here you can see that the wind effect actually the ventilation systems are affected by the temperature differences in the wind and due to the velocity of the wind. Actually when you see that it depends on the velocity of the wind. So here you can see when the wind blows the pressure differences are created that is you have a positive pressure on the windward side and a negative pressure on the levered side and when the wind pressure it blows at an angle of 90 degrees you can see that the wind pressure it is created, positive pressure is created on the windward side and the negative pressure is on the levered side. And here you can see that the suction zone it is on the other side. So when the wind comes when the wind flows from the inside and goes through the other side and when the building it is at an angle of 45 degrees so the windward pressure the positive windward pressure is provided is produced on the two windward side and a negative pressure is produced on the two on the two levered side. This is the stack effect the ventilation, ventilation rate is affected by the stack by the stack effect due to the pressure differences and the temperature differences due to the it is also due to the incoming and the upcoming airflow and also it is due to the high difference of the inlet and the outlet also. Here you can see in the figure that the when the temperature is high inside as compared to the outside the warmer air which is inside it goes through the outlet through the outlet so that the incoming air from the inlet it comes inside to warm up the to cool the to cool the inside room this is what the stack effect. So the artificial ventilation the following methods of the mechanical or the artificial ventilation are in the common use. You have the exhaust system, second is the supply system, third is the combination of both the exhaust and the supply system finally we have the air conditioning. So air conditioning is the process of the beating air so as to control the simultaneously is temperature, humidity and to meet the requirement of the conditioned space such as comfort and health of human beings needs of industrial processes efficient working etc. So the purpose of the air conditioning in residential building we can see that it is required to preserve and maintain the health comfort and convenience of the occupants. In case of the industries the air conditioning may be required to preserve the quality of the industrial products and to create and control and maintain the working of different processes such as artificial self cotton cloth etc. and even in the air air airways railways also the air conditioning is provided here you can select the correct answer MCQ is given the term dash is used to mean the free passage of clean air in a structure. You have the options as first is the circulation the ventilation dissipation and condensation this is the right answer ventilation that is due to the ventilation it is used to mean free passage of the clean air so that it replaces the polluted air these are the references which are thank you.


I'm just gonna hurt you, really, really. Hey, what's going on everybody and welcome to Just My Opinion Reviews. So now Warner Brothers, DC Entertainment and David Ayer decided to team up to deliver the next comic book feature, Suicide Squad. There's a lot of anticipation for this movie. How did I feel about it? Did I like it? Did I love it? Did it suck? Well, let's find out. My name is Brandon Keith-Avery and this is Just My Opinion. Now, as you already know, this is directed by David Ayer. He did Fury with Brad Pitt and Shia LaBeouf, the guy that did the Transformers movies. And I like that movie. I don't own it on Blu-ray or DVD, but I like it. And he also directed End of Watch with Jake Gyllenhaal and who else is in this? I forgot. Oh yeah, Michael Pena. I cannot believe. I didn't, I forgot his name, but anyway. And I really liked this movie, you know, hence why I bought it. So anyway, David Ayer wants to come and deliver the Suicide Squad, besides me knowing what the comic book is about. Cause if you look around, I do know comic books. I like comic books. I have the Batman Assaults on Arkham, Blu-ray, DVD, digital HD. And I've only seen this twice. And when I saw it, and this is what Suicide Squad is loosely based off of. And when I saw it the first time I was underwhelmed, I wasn't too impressed. It was okay. It wasn't one of the best out of the 20s, I think 27 or 28 DC movies that come at now. But since the trailer leaked last Comic Con in 2015, the average movie goers and a number of my friends have always been wanting to know, oh, what's this Suicide Squad, Brandon? What's that about? What's going on there? Can you tell me a little bit about it? And, you know, I watched it again with a friend and she liked it a lot. And I liked it a lot too. And it actually got me more excited for the movie. And just one more little tidbit. Here's the DC Encyclopedia here, just to let you know how much I am into all of this content. Now, Comic Con 2015, not this year, but last year when the trailer first dropped, well, it didn't drop some A-hole recorded in Hall H in San Diego and it leaked online. And of course, the studio didn't want it to, didn't want the mass population of the world to see a bad, low-wares quality. So they went ahead and released it to the public. And I loved it. I mean, and to be honest with you, out of all the trailers and the TV spots and the feature reds and the interviews and the posters and all that good stuff, that first trailer impressed me the most. I don't know why, but me, when a new trailer drops, if I love it, I can sit there and put it on a playlist and let trailers play back, you know, forward over and over and over again. And if I really like a certain trailer or movie, I'll watch it three, four, five times in a row trying to nitpick in and out, trying to nitpick here and there in and out, trying to just find any nugget or Easter egg or whatever, that's just what I do. And the first Suicide Squad trailer impressed me the most. And I say that because just, and then the coming trailers after that, I mean, they wasn't bad, but there was just nothing about them that made me say, oh my gosh, I cannot wait to see this movie. I even know with the All-Star cast with Jai Courtney and Joel Kinnerman and Adawale and Kanowe Agbaje and Will Smith and anybody else. I mean, you had this phenomenal cast and I just wasn't excited about it. I don't know if it was this right here to put a bad taste on my mouth and I don't think that will be it because we're so used to general public, it's just so used to seeing heroes going to go fight the bad guys, but you're never really seeing bad guys versus evil. And I remember last year, that's something that David Ayer or somebody from the studio, that was one of their main selling points. And it got me interested. Like I said that because the concept of bad guys teaming up a vendor star to go save the day. I mean, that's just an interesting concept in itself, let alone it being a comic book property. So that's one of the things that held me on, but the rest of the trailers to me, it just seemed like they were well cut trailers with a nice soundtrack in the background. The trailers didn't seem like a form of art to me. And trailers are many movies, they're a form of art in my opinion. And I just wasn't getting that from the last few Suicide Squad trailers and TV spots. So going into this movie, my expectations were mediocre. I wasn't like, oh my gosh, Suicide Squad. I don't wanna see this. And it wasn't like Civil War or Avengers. Like, oh my God, I can't wait. I'm counting down the days and the hours when I'm dancing to the theater. I was mediocre. And I will say that I'm glad that I had those expectations, I think, that had to do with the level of enjoyment that I did have in the film. And let's just go ahead and get into that. I've been talking for long enough already about the characters. My favorite character is Dead Shite, Frank Lawden, played by Will Smith. Now, he had the most depth in the movie. He had the most, you know, the best backstory. He had the best lines, the best comedy. He had most of the screen time, which is expected. This is Will Smith. You know, movies don't sell tickets anymore for the most part because of the movie star or movie actor or actress is more of the property. But Will Smith, you know, can bring in a lot of dollars. You know, there's my mom and my brother were saying that the only reason they're slightly interested in this movie is because of Will Smith alone. But he is the best part of the movie by far.  He was funny. Like I said, my only complaint with his character is I don't really feel like it was Dead Shite or Frank Lawden. I feel like this was Will Smith. Now, that's not necessarily a bad thing because Will Smith is Will Smith. He's great. He has charisma coming out of the wazoo everywhere.  There's nothing you can say negative about him. If you can put him, let me know in the comments. I challenge you, but give me a thumbs up as well. But he was the best. I liked him. Like I said, he had backstory. My second favorite has to be somewhat of a tie between The Joker and Harley Quinn played by Jered Leto and Margot Robbie.  We all know this. But see, to me, even though I have all this DC stuff, I'm not a DC expert just tipping over to Margot. I know more about Margot than I do DC. But anyway, to me, they're both just psychotic raving lunatics. Just it doesn't make any sense. But to me, there's still two types of crazy. When Harley Quinn, you know, Mr. J and all of that, to me, she's crazy, but she doesn't know she's crazy. I always thought of Joker as crazy, but he knows he's crazy, but doesn't care that he knows he's crazy.  He knows he's a comic book character. And the reason why I say that is and bring it up in this movie and the two prominent characters, everybody wanted to see him. This isn't Joker's movie. And that's fine. He did have enough screen time. And I kind of want to say that he may have had slightly too much screen time. But you know, that's no complaint there. But Harley Quinn, Margot Robbie, she did a great job. They kind of gave some backstory to how her character came to be. I wasn't too in love with it, because to be honest with you, it did not make that much sense. I kind of had to write in the stuff that didn't make sense from my own knowledge. Oh, actually, I'm sorry. And Harley Quinn is not even a comic book character. So don't rip me up in the comments. She's not a comic book character. She was made up in the animated cartoon. And correct me if I'm wrong if I said that. But anyway, in this movie, she was great until a point at the end where she was just humanized a little too much for me. She just didn't turn. It was just one scene to where the Harley Quinn just snapped off and she was actually a person or a human or the character before she went bat-aid crazy or whatever. And I did not like that. But other than that, my next favorite character I want to say is Killer Croc, played by Adawale and Kanoe Agbaje. I believe is the way you pronounce his name. And the only thing I didn't like about his character is that should have had him talk a lot more. Because when he talked, I don't want to say it was scary, but it was menacing. It was threatening.  And that was cool. There wasn't too much of his role that came after that. I also did like, who else did I like? It wasn't that character. I don't want to name that yet. It wasn't that character. Oh, Diablo, played by, what's the guy's name? Jay Hernandez. And I don't know too much about Diablo. I don't know too much about Jay Hernandez. I liked his character. I liked the person that he was, but I did not like what he did. He just wasn't using his fire Diablo powers too much. I mean, there were times where they had a good plot point to why he wouldn't do it and it made sense somewhat. But if you're, I mean, I don't want to spoil it for you here, but if you, I don't know. I mean, the character had nothing, I don't want to say he had nothing to lose because at one time he had nothing to lose, but at another time he felt like he was fighting for everyone in the world. Like, oh, I love my friends and I want to save my friends. So, I mean, that's one complaint there about the stuff that he did, but who he was as a man, as a person, as a character, I liked that. I mean, he made some mistakes in the past.  And the reason why I said it just like that, you have to see the movie, you don't know why I said it like that. But I liked his character, but I mean, they could have did more with what he was actually supposed to do with his abilities.  That just makes sense to me. All the other characters, I'm not saying that I didn't hate them. Like, I'm not saying that I did not hate them. I'm not saying that I hated them, but I wasn't in love with them. Captain Boomerang played by Jai Courtney. That was just okay. Katana. You know, there was nothing to her character at all, other than she had a soul capturing Katana sword. Joel Kinnaman is Rick Flag. You know, he was okay. And Cara Delevingne as the Enchantress. Yeah, that was probably the worst part of this movie. I mean, that I did not like it at all. It was just too much. I mean, this is the third DCCU movie in their cinematic universe, or however you want to call it. Yeah, Man of Steel, BVS, and Suicide Squad. And a guy that likes comics, as you see, they went too far in the realm of comic book lore, even for me. So I can imagine an average moviegoer that just wants to see a few famous stars popping in the movie, or like, what the hell am I watching? Because all that Enchantress stuff was dumb, and it just absolutely made no sense to me. And that was just, I was going to say, at the end of the movie, well, the part that pissed me off the most was at the end of the movie. The stuff that came proud of that, what they were showing Enchantress's powers. That was actually cool, because I don't know anything about her character. I mean, I could look it up real quick and read to you guys. Hey, if you're watching this, you like comic book stuff, so you wouldn't care if it takes me too long to get Enchantadora. That's not Enchantress. What are her powers? Could it animate objects all to her own appearance and levitate mystic tricks and concealed in her hat Enchantress? Okay, that's not what they did in the movie. So let's not, let's ignore that. But in the movie, as far as her powers are concerned, it was kind of cool, but it was kind of confusing, but I want to touch on that later. But one of the biggest scenes of this movie to me, and I'll go ahead and say this guys, my expectations were mediocre, but Suicide Squad, I honestly just wasn't impressed. It wasn't a bad movie, but it wasn't a great movie either. And the main reason why is the tone of the film. And it wasted time too. Because towards the beginning of the film, it appears that it's not going to waste any time and you're just hitting the ground running and you're getting to know the Suicide Squad. And they do this roll call. And the first character is with Frank Lawden, Deadshot, Will Smith. And I loved it. That was cool. But then they started going down every single character. And it was just like forced exposition. I'm like, okay, I mean, this is, and this, this roll call is being told over a dinner table. And I mean, they just should have had a movie slate or whatever. One of these things is said, okay, exposition scene snap or whatever, because the scene, one of the scenes that's in the trailer, it was so blatantly obvious that it was just set up to explain all the characters in the Suicide Squad. Now, you're, everybody's not like me. Everybody's not going to understand the majority of all the characters. And they may want some introduction. That's cool. That's fine. But there's a right way to do it and the wrong way to do it. And I say that this movie did it the wrong ways because right after they gave us a roll call of the first 60% of the characters, the next exact scene after that was pretty much the same exact thing, but from a different perspective and a different audience. So I'm sitting there initially watching it like, okay, this deadshot roll call is cool. You know, they show who he is or some lines of dialogue, then some graphics pop up showing who he is, what his weapons are and all that good stuff.  That's cool. But as I'm watching the rest of the characters, I'm getting bored.  They're all crazy. They all have different personalities and weird social issues. So the conversation is going to be awkward anyway and just have them talk to each other to learn what each other's abilities are. And while the characters are teaching each other, it's also teaching the audience and also not wasting time. You're knocking out two or three birds with one stone instead of just, you know, force exposition and scenes that repeat itself over and over and over from the next scene. And, you know, at that point in time, I was just like, man, I hope this movie is good. And so far, I'm just kind of like, okay, you know, when are we going to get some good action? But then we get to the part where the whole team is coming together, the Suicide Squad. And, you know, once again, I'm disappointed with the tone. I spoke on the tone and let me actually address that. The reason why the tone is so bad for me is because all the random soundtracks that they came, they just threw in the movie over the past 30 years at one point, we were getting Eminem, then he's back, back again, and he's back, back. And then another scene that like five minutes later, we're getting Spirit in the Sky or Rockin' in the Sky. And then before that, we're getting some song that came out in the 80s. And it's just like this, just, it's just random popular music of all these different genres.  There's nothing epic about it.  I'm not pumped up. I'm not excited. I'm not, I don't, you know, I'm not curious to see what's going on with the bad guys coming on. I don't want to hear Eminem. I don't want to Rockin' in the Sky or whatever the song is. I'm just sitting there like, man, this is really disappointing and this is really letting me down. But everything is not bad. The movie is funny. The character, I did name some characters that I liked towards earlier in the movie, but it's just as soon as things are getting good.     And it's just like, okay, I'm not liking this at all. And then I'm just so disappointed for a movie that I wasn't even had high expectations for. And the whole gist of the Suicide Squad is, in my opinion, the way I understand it. Let's say the crooked government does something that they're not supposed to do. And they can't go public about it. And hey, Superman, come save us or whoever. Because Superman, if he was smart or whatever, would be like, man, what the hell is you doing? This for the first place. Why are you trying to genetically mutate rabbits and elephants? I'm being silly, but it's like, okay, let's create a task force of people that if we mess up, they can come clean it up under the rug. And if they get caught, I understand that. But as far as the story and the plot within this movie and how they brought that together, it was somewhat nonexistent.  We need to put a superhero team together. So let's just get all the bad guys.  I mean, Harley Quinn, she just goes around and swings the bat. But for some reason, they're able to make her fight monsters in this. You know, and I can go down the line, but I really just don't want to. Because I don't care anymore. But just getting towards the end of this movie is just when the shit hit the fan and everything just started going downhill for me.  Pretty obvious that that's the end of the movie. But as I'm watching, I'm just like, okay, why, okay. You know, why are the good guys not doing this? Can they bomb this area? Can they just give 50,000 jets and heli, not helicarriers, but Apache helicopters and just light this thing up? I mean, why are you sending in people on hand and feet when there are no hostages that you know of that the audience knows of? I mean, it's just things that are not making sense. And then especially with this enchanted thing and she's trying to do, I mean, I think at one point she was actually talking like this, like, yeah, what's going on? And you know, you want to come join me and my team? I mean, it's just so many inconsistencies with the final battle.  One of the dumbest things in that movie was when Dr. Doom was walking me on the hallway and looking at people and their heads was exploding. I mean, that's a cool effect. It was badass. Now that was one of the good things in that movie. But when he went to, what was that dimension? Dimension X or dimension zero or something like that, he decided not to use his powers anymore. He wanted to do feisty cuffs with the Fantastic Four.  I don't understand that. There was something exactly like that in this movie. Here we have the bad guy that's able to just throw lightning bolts all over the planet.  I mean, it just makes no sense. I'm getting so angry the more that I think about it and my score is actually going even further down than I initiated to give this movie. But early in the movie Enchantress is like, you know, I'm getting more powerful.   And then right after that, decides to have feisty cuffs with people right in front of you. I don't understand that. And if you feel that I spoiled the movie for you right there, I do apologize for not giving you a spoiler warning. It's not really a spoiler warning.  And just doing that time, there were just so many, it was just, it was, it got to the point, it was childish to where, when the world is at stake or cities at stake, I want to see everybody, whether you're good on the good side, the bad side, the evil side. I want to see everybody that has some type of ability, even if it's shooting a gun or swinging a bat or a sword, to be in the fight, to be engaged. Don't just sit there. How would you feel if, if you try to save the day and I'm on the sideline?   And that's just some of the characters we're doing. Oh, it's my turn now. Blast. And I'm just like, man, what is going on? And like, this is just, this is just not good.  I still walked out slightly entertained, but the movie just could have been so much better. And the plot just didn't make any sense. I'm just like, why don't you do this? Why don't you do that? Why don't you do this? Why don't you do that? You know, it was just too many holes for me that wasn't answered or explained and, you know, but I will say that the mid credit scene was quite nice. It does give me a little bit excited for what's to come. And man, I want to spoil it for you so bad right now, but I'm not going to do that because there is something that they did pay a nice tribute to and was faithful to the source material that gets me excited. And I just was, I didn't stay all the way at the end of the credits. I just didn't feel like it. But since Comic-Con just came out weekend before last and we got the Wonder Woman trailer, the Justice League trailer and all that, that was, I wasn't really feeling the Justice League.  That was badass, but the Justice League trailer was just okay to me. And I would just kind of stand on myself. Excuse me. Why are they going this direction? As far as the plot, not the tone, but as far as the plot, just from some of the things a certain character was saying in the story. And I'll just say that this mid-credit scene in the Suicide Squad makes that Justice League trailer make sense a lot more. Now guys, if I had to rate the Suicide Squad out of a one out of 10, man, what do I want to give this thing? I'm going to give the Suicide Squad a 4.5 out of 10. Yes, a 4.5 out of 10. Sorry if that disappointed you guys, but that's just my opinion. So have you seen the Suicide Squad? Do you want to see it? Have I turned you on? Have I turned you off? Do you agree with me or do you disagree with me? Let me know in the comment section below. Let's get this conversation going and keep it flowing. If you liked this video, go ahead and give me the thumbs up. And if you didn't like the video, that's fine. Just leave me a comment below why. And still give me the thumbs up. Since you're watching this video on YouTube, go ahead and subscribe to the YouTube channel so you become one of my subscribers and get all the content that I have to provide in the past and in the future. Look at the bottom of your screen there. You can see other places where you can find me, whether it's the website, Instagram, and Twitter at Just My Opinion 84. Or like I said, head over to the website for a written review of this. So guys, I just want to thank you again for tuning in for My Opinion Slash Review for David Ayer's Suicide Squad. And before you go, don't forget that my name is Brandi Keith-Avery. And that's just my opinion. Peace.


If you haven't explored LinkedIn's new featured section on your profile, you're missing an opportunity to stand out on LinkedIn. Stick around to find out what kind of content you can upload to your featured feature that will help you stand out from your competition, attract leads, and business opportunities. Here one, it's Leanne, and in February 2020, LinkedIn introduced a new feature aptly called the Featured Section. This is a great section for highlighting some of your best pieces of work. And so today we're going to explore what kinds of things you can upload to your featured section in order for you to stand out a little bit better on LinkedIn. But before we take a look at these ideas, don't forget to subscribe to my YouTube channel and click on that little bell to be notified of new content. I create content each week around LinkedIn and personal branding for the hospitality industry, and I don't want you to miss a thing. So let's take a look at the six things you can upload to your LinkedIn's featured section. Idea number one is a link to your long form content base. This could be your website, your blog, your podcast, or even your YouTube channel. If you're posting valuable content consistently on a long form base, the Featured Section is a great place to direct your audience to that platform and engage with you outside of the LinkedIn platform. Remember the goal of LinkedIn is actually to nurture relationships off the platform where you can discuss those leads and opportunities. Idea number two is to link to your most popular and engaging LinkedIn posts. You've likely created some content that's created a ton of engagement in your industry, and those are the things that you want to feature in your featured section. A quick tip, LinkedIn will pull up your posts in chronological order from you to choose from. So update your featured section regularly, especially when you create a post that creates great engagement. You don't want to lose track of that post in your feed. Idea number three, link to a PDF that outlines your products or services. You can create a visually appealing PDF in Canva that shows how you serve your community, and then link to that in your featured section. Don't forget that less is more, and while the document's a PDF, it serves more as a collection of images versus a ton of text. So keep your PDF pages clean and clutter-free and easy for your audience to read. Idea number four, link to your call to action. Be it to book a phone call appointment with you, or maybe to download a valuable resource. Include the next logical step in their journey with you on your featured sections. It could be a resource, a link to join a Facebook group or page, your email address, or a phone number. And another tip, if you're creating it for the featured section, create an appealing image to accompany that CTA, so they're encouraged to click on to learn more. Content idea number five, link to articles and publications. Whether it's a LinkedIn article that you created, an article on your own website, or a publication that you collaborated with on someone else's website, link those articles back into your featured sections. An additional tip, if you do write long form content in the form of a blog, don't forget that you can turn that blog post into a LinkedIn article to create more engagement on the LinkedIn platform. Idea number six, link to your company's LinkedIn page. If your company is active on LinkedIn and they have lots of great content, you want to make sure that your people go back to that page as well. So have that featured in your featured section as a call to join your company page. A bonus tip, welcome new page followers with a quick message welcoming them to the page and point them in the direction of some really great engaging content. Don't forget to check in regularly on your featured section and mix up your media so you have a good balance of content in your featured section. Are you currently using this section on your LinkedIn profile? If so, let us know what ideas you have to create a really great engaging content feature on your featured section. Drop your ideas in the comments below. And if you're interested in some ideas about LinkedIn content, I'm posting a masterclass this September about three LinkedIn strategy secrets that will elevate your personal brand. Find out more about the masterclass and register over at liankhulderwood.com forward slash masterclass. LinkedIn's featured section is a fun engaging section on your profile that allows you to showcase your best work. Enjoy optimizing this section of your profile and we'll see you next time. Bye for now.


Hi, Shiva here. Hope you had a great week. I am very happy and excited to be back with yet another Monday motivational story. This is the ninth story in the series in which I am presenting the motivational stories drawn from the scriptures. If you like stories from the scriptures, please do subscribe to my YouTube channel and click on the bell icon there so that you get notified and you don't get to miss the opportunity of seeing them. Right? Let me begin today's motivational story asking a question. Does Mother's love have the ability to bind the God? It's possible. It is possible. Listen to this story. Lord Krishna's childhood was spent in the home of his foster parents, Nanda Baba and Ashodama in the village of Gokal. Lord Krishna spent his time happily there, playing with the gopis, his friends in the cows. He always loved roaming around in those beautiful forests of Lundavan. But he was a very mischievous kid as a child and he was very fond of eating butter. So one day Krishna broke the part of butter and started eating that. Not only that, he was also feeding it to the monkeys. Ashodama saw the broken part and thought it must be the work of Krishna. Fared up with this work of Krishna and also several of the complaints received from her neighbors about Krishna's pranks and mischievous deeds, she decided to tie him up so that he would not move around and indulge in such deeds. But how could she chase him? How could she tie him up when he was not an ordinary child? But it was possible. It was possible when Ashodama started chasing him, Krishna became compassionate because of her love for him. He did not want to trouble his mother and he allowed himself to be caught and tied. So Ashodama caught him and tied a rope around his belly to a wooden mota. And there is a reason why he is called Damodara. Damodara, the words dama and udara. Dama means the card rope. Udara means ballet. Damodara means one who is tied around his belly with a rope. According to Srimad Bhagavatam, Radharani, having understood this, how Krishna surrenders himself with that kind of mother's love, she also wanted to express a similar kind of love for him so that she could also bind him. So during the month of Kathika Maasam, one day Krishna turned up late for a rendezvous meeting with Radharani. So taking that opportunity, Radharani in that loving anger, she took a rope and tied Krishna around his belly. And Krishna again allowed her to do that. And thus Radharani's desire of tying Krishna with a rope was fulfilled. Krishna is a supreme giver. He blesses his devotees. He takes good care of his devotees. But the kind of benediction that he bestowed upon Ashodama and Radharani was of the highest order. That is because of their pure love for him. God even surrendered when that kind of mother's love was shown to him. Yes, God can be tied with mother's love, with pure love because he loves it. But we, the humans, we are not alien to love. We also love to be loved. Everyone loves to be loved. Be it your colleagues at your office, be it your family members at home, be it anybody. Everybody loves to be loved. And with love you can win the hearts of the people because it is a love that can pierce into the hearts of the people and melt them. But more importantly, that kind of mother's love is very powerful because mother's love is the purest of all. It's unconditional and it is the best of all. So with pure love and the love of a mother, you can win the hearts of the people. Love, love your family members, love your colleagues, love your neighbors, love the nation, love the work you are doing. But remember, loving yourself is also important and learn to love yourself more and more from today. Will you learn yourself more and more from today? Yes or yes? Yes? Thank you. Nice talking to you and we'll be back with another Monday motivational story next Monday. Till that time, take good care of yourself. Stay happy and stay healthy. Remember, you are awesome. Thank you. Bye bye.