sure and you know so we're working the case team is working hard that's where that's going yeah so one of the one of the areas that we're really interested in is being the best provider across your client device you are so we don't care whether it's a it's obviously we'd love it to be a Dell laptop we understand that or a Dell desktop or a Dell tablet whether the streak five or seven inch right a mobile phone but really you know the case appliance over time will be able to manage you know that other brand that starts with you know Michael actually started out with his first computer was was an Apple computer right he tore it apart and I'll do the same one of the things yeah one of the things I you know I'm not a prophesy but it's highly unlikely that that they will ever bring out a management of us that would manage one of these correct correct yeah they were very close oh yeah I don't think so yeah that's not happening for sure so you're building a range of consulting based services that client agnostic right obviously works better with the Dell platform we'll put our secret source in into that platform but clearly our customers there's a couple of dynamics the newer generation coming through and I can say that because I'm an oldie but the newer generation is saying to a lot of employees and we're hearing this from some of our customers hey I want to buy my own XYZ laptop yeah all right I know you've got a corporate standard to maybe latitude but right I don't want to use that I want to use an inspirant right or one of your new you know brand new laptops that you launched last week you know I want to use that so then the IT staff says okay well that's that's gonna be very challenging they scramble they scramble right so what we want to offer is the services to help those IT you know professionals who are managing these client devices make their lives easier not only from a client management with the case type solutions but also the amount of storage that these things generators enormous you heard that this morning that you know the amount of information you can generate on one of these devices in a year is probably going to exceed what you know in a month or so could exceed what you did in a year well Cali can I can't generate I certainly can but it's got two cameras and broadcasting and you know yourselves you have multiple devices absolutely you know people have a laptop they have a smart phone that they may have a tablet as well and there's a blurring between what's a consumer device and what's a what's that the truth it's a commercial device obviously we have specific devices so we have our Vostro line which is our small-medium business notebook and desktop line but then you know there's a lot of customers say hey look I've got this consumer what we'd say is a consumer notebook I've got one of these things that I want to do for my graphics design which is you know it's good app I don't care I want access to the corporate network or the corporate email system and yeah yeah and I think that's one of your pet themes is convergence or or just or or proliferation so what's gonna happen you think it's proliferation there's no convergence to a single device or I I can't see I'm say there's compromises you know I have a tablet and you know typing on that thing is just you know it's just not productive I'm so I've probably never give up my laptop because I need a screen and a keep a physical keyboard but a lot of people can be very productive on a seven inch or a 10 inch tablet yeah it's the thumbs for me how I do it but you know I mean that having everything go through that one device it just seems impossible at this point well I think there's always trade-offs is either too heavy you get great functionality yeah is that portability I know myself my smartphone and I have right and sometimes I'm traveling I'll travel I'll bring a tablet along as well so I'm trying to juggle three devices yeah it seems to my observation it's probably three devices have a some sort of smartphone a laptop a traditional laptop and a tablet or they may trade off the tablet right right but so then are we gonna see man purses come into fashion I don't think convergence we might see convergence at the back end but I think you know once again restricting you know what people want to work with yeah it's gonna happen so these these smartphones will get smart I think we're all in agreement here yeah I think I well you know three of us came down together from Boston right to Orlando right we brought I was just doing the quick math so we brought nine devices yeah and I'm sure they all had different charges and different that's only because I told him he couldn't bring his Mac so I think you know I think the reality is that people will buy you know whatever they think is the next best thing and our job is to help our customers especially the IT guys manage those devices make them secure right yeah Citrix has got a big play there as well Citrix has VMware has a play on VDI and so VDI has a lot of a lot of potential elements but it's it's it's interesting is it when is that what's the crossover when that physical device matches the virtual device because it's always cost on top of the physical device yeah we're seeing interesting move recently VMware bought a company called Covisa and what Covisa was focusing on was a very cost-effective virtual device for for client platforms below what Citrix is doing so that'll change some of the dynamics in the industry okay so it's never constant in this no even even with the endpoints yeah you've got a people virtualizing that so I think we're running Apple and Windows on couple of the and I think the other myth is that you know people are quite thin client with VDI it works equally well for that client as well and it really depends on what customers and the mission if you're a trader your laptop fails right you don't want to say well I can't trade for the next couple of hours because I've got to go and reload my application and you have to go to another device and you just give him a new laptop and he's back basically where that trade was and he can complete the trade okay on the other side we're seeing a lot of virtual device implementation in the education and schooling market yeah because people come and go so quickly well they come to us quickly and they can hack anything and students give these these devices a pretty hard time so they do I think we're in we're in you know I think we're cutting through a lot of the hype on on VDI and I think we're now gonna put boys to see a lot more rapid you think you're gonna see it started to take off because I'm still still hearing a lot of POC I think there's still a lot of PSC but I think you know as the cost come down I think security once again we'll continue to put pressure on and it's tough for you if you're the IT person for a small-medium business you've got everything to manage right right I got a tough job I tell you they got one of the hardest jobs in the industry right because you know you got to change the luck of community and you speak to the IT guy let me get the storage guy okay let's talk storage yeah I've got a server problem hang on I'll get this it's the same guy it's the same guy I was talking I was I was talking to Wolfgang Gerlich if I don't know if you know him but but he's with Munder Capital Munder Capital is manages I think don't quote me quote me on this like you're live you know I know so I don't know 40 billion dollars or something like that right it's got an IT staff of seven three to an infrastructure and four managing 700 custom apps yeah 700 custom apps or I think that's right I think that's right could be 400 I'm not sure but it I mean is this were really big numbers with really small stuff it's amazing it is it is amazing what the small organizations do with with such a small IT star and yet at the same time they're expected their management is expecting to keep up with all of the trends and technologies right that's where Dell I think can play a very key role is that they're coming to us saying help you know how do I get to the cloud right what are the dodges jump dive in off the off the diving board into the into the empty swimming pool or you know what are the steps what are the logical steps for me to get to them and I think that's you know the acquisition once again the acquisitions we're making is really putting us in a very strong position to be able to be that trusted advisor and once again back to your original question is we're not locking you in right if you want to deploy a Citrix environment we'll support that okay Microsoft has solutions and so does VMware so you know so we're not you know we'll have an opinion on something I thought of you right of course to a degree to a degree I'm say but you know we're not ignoring what the customer has in existence and a lot of the a lot of the solutions we have don't mean now chucking out what they've got it's working with their existing infrastructure and making that more efficient so from a from just an employee's perspective someone who doesn't have all that much contact with the IT department and everything it sounds like you are saying that the IT department is trying to move forward in it you know every time that somebody within an employee with an employee within an organization tries to do something else with a different device or something like that they they always say I'm hitting roadblock after roadblock after roadblock yes so within the IT department how many years out do you think it is before like you know a medium-sized business will be able to say yes use your own device we'll be able to support that I don't think it's used out I think it's now I don't think they're gonna have a choice I'm say with the next generation of and I'm my daughter my both my daughters and say they're moving into the into the workforce now they want to carry all these they want to but you know I mean there's turning off the company's turn off Facebook and they turn we don't we have access to Facebook but Twitter right you know so we have we have access to the social media tools because they're I got Twitter on my phone and I got Facebook on my phone but a lot of companies a lot of companies do turn it off yeah I think a lot of it is for security reasons right right I think I think then that that's our work is to go help them because you know there's a finite tool out there as well one of the biggest challenges we have even as Dell is hiring hiring key talent you know especially in the IT industry you asked most of our customers he asked them what's one of the biggest problems they have is getting skilled IT resources and they think oh but you know that's that's that's that's not true in the US absolutely it's true in every country in the world I go to every customer I meet is you know one of their biggest challenges and if they're going to artificially restrict potential talent coming out of the top colleges yeah then I think resistance is futile as that is the word but within bounce yeah with bounce but with secure work so that's an assessment service yes so then you come out with set of recommendations but you're going to need some tools some applications to solve that we have those tools as well as part of the implementation so when we do the after with the assessment then we can go and implement a lot of those security aspects and either working with partners we have our own IP there as well in terms of how to secure their environments you know within within the cost balance is always a cost right now for free but you know I think trying to artificially say well no you can't we don't support this brand or this this platform in our environment I think that's kind of very difficult for those companies to do because social media for example that's a way of life for these for the younger younger generation coming through and to say them well sorry you don't have access you know so then you say if somebody with your laptop doing well here's your business laptop are you one of the personal stuff or you do it on your right yeah so the productivity goes out the door as well yeah I mean that's that's what I always try to encourage businesses to realize is that even if they're not using it on the company computer they are using it during work you know see yeah we can help those customers because guess what we're facing the same changes exactly all executives are not all exactly a lot of a lot of the the belt team have these devices right so the IT guys are you know putting in processes to to make sure like if you type the password in this thing I think five times it wipes it yeah all right so that's a process so we're sharing those best practices with our customers and that doesn't have to be a company with 60,000 employees or a hundred thousand employees that could be applicable to a smaller meaning business as well I hope you've got the provisioning capabilities to re re-image the device because password that's the case as well so you know but we're really having it as best as possible a real end-to-end approach to solving these IT business problems so that's the only way to do it because you can't just if you do point solutions that's nice but you've also got to sit back and look at the holistic view be that's from a secure perspective security perspective be that from a storage perspective you know okay it's still one of the questions they get what's the most common challenge for our customers around storage and it's boring it's I want to back up my staff I want to make sure it's backed up and if I have a problem how long is it take to retrieve it yeah so we're seeing DR now exploding so disaster recovery you know five or ten years ago you had them you had to mirror what you had it was very very expensive now with the virtualization capabilities these customers are wanting to put DR sites in and they can put them in very cost-effectively and is clouded the site potentially are you gonna are you building out we're building our services for our larger customers but not for your smaller ones we're still investigating yeah you know I think that's I think there's still you know there's still a lot of understanding of how that evolves at the time for our smaller customers but you know certainly you know good old backup recovery there's still the biggest challenges for our customers that we're seeing in the storage you know obviously managing the data growth as Darren said today if you want expert advice of storage we can do that for you but but actually managing you know the backup where that data sits the cost effectiveness of that data is one of the one of the really exciting pieces we've got with these acquisitions well thank you Tony no that's it we know you have a busy schedule we want to let you get back to it and enjoy the conference I will thanks very much good information on the end device absolutely yeah no that's really important cuz there's a lot of miscellaneous there's a lot of perception


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Team USA versus Team Japan in the championship game. Mike Trout at the plate. Pfft. Shohei Otani on the bump. If this was a script, this is what you'd write. A one-run game, two outs, first pitch. He opens him up with a slider just below the zone. Let's watch it again. Oh, Trout looks like he was kind of taking the whole way. See? Yeah, I think Trout was taking the whole way and it's below the zone. So that's nice for Mike because maybe he chases that if he's gonna try and swing. That looks like three fingers the catcher's putting down, but it's a fastball. Calls for a fastball here and Shohei puts one on an absolute line. Bottom of the zone. Trout is behind it. Look at this pitch. Just... Oh my God. 100 miles per hour. Voo! That's the noise it would make. Voo! So now you go fastball after the slider.  You're gonna double up the fastballs 100 miles per hour. The team is ready to celebrate. They double up the fastball and it's got so much like cut to it. I think he just yanked it and it has naturally that way. I think that's just a yank. He has a cutter, but it sits like 91 miles per hour, not 100. So now two fastballs in a row Trout and that one was just off the plate.  Yep. And that is what you pay to see. If I told you, hey, are you interested in seeing Shohei Otani throw a 100 mile per hour fastball right down the middle to Mike Trout who's swinging as hard as he can to hit it, would you be interested in that? I think you'd say, yeah, I'd love to see that. Oh, just under it. Because it's got so much ride to it. It stays through the zone because it's just a really, really nice pitch. There's the grip on it. Oh, man, that's fast. So now, oh, that was a lot of fastballs. Is he gonna throw another one? It seems like a good pitch. Shohei says, yes. But he yanked that one too. Got it up to 102 miles per hour. Whoops. All right. So now it's three, two. You don't wanna walk him. You wanna be a hero. You wanna go after him. You've only thrown one slider. You've thrown fastballs the rest of the way. He swung and missed that two fastballs. Conventional wisdom would say, throw another fastball in the zone, blow it by him. Don't get too cute. What does he do? He gets so cute at sexy, throws a slider on the three, two count. And before we go look at the celebration, you have to see the overlay of these two pitches. It's nuts. Nuts. What a ballsy pitch. And I think he would've got a strike in the zone anyway because it crosses the plate. It crosses over the plate. I mean, they like completely cross right there. What a pitch, man. Let's watch it again slow-mo. Oh, that's such a good and fun pitch. 87 miles per hour after the 100 mile per hour fastballs. All right, let's see the celebration.  And then he's gonna celebrate with his team.  And that's exactly what he does. All class. He knows the rules. Listen, the catcher and the pitcher, your battery mates, you gotta make sure that usually you go to each other. Shohei veered the other way. The catcher had to kind of chase him down. But he knew, he knew, hold up, guys, hold up. Where are you? Where are you? Okay, great job, great job, great job. I'm gonna go celebrate the rest of the team. Great, you do your thing, I'm gonna do my thing. Catcher had a great reaction. Little freeze frame ending right there to a movie. How about it? Here's the catcher and his, I'm guessing best friend on the team. Or maybe they don't know each other that well, but they found each other in this moment and that's beautiful. And then this third guy comes in, he's like, we get along, we get along, right? And then another freeze frame movie ending. I love how much Japanese players give you the movie freeze frame endings that are always pointing up to the heavens and screaming and stuff. And whoa, whoa, another one. Thanks for watching. If you like these, you can subscribe to the channel.


Welcome to the show. It's me, JP, and it's time for JP's product pick of the week. And here we are.  Thank you for stopping by to watch. And thanks for heading over to the chat right there in YouTube as well as Discord. If you're wondering where the chat is, maybe you're watching on Twitch or somewhere else. Most of our chat is on Discord. You can head over to adafru.it and jump right in the chat. You'll get an immediate invitation to join. It's a fun place. It's hopping. The channel you want to go to is the hashtag live broadcast. And that's where it's all going on, live broadcast chat, I should say. So without any further ado, I want to direct you to this product page. You're going to want to head here and watch the show from inside that page so that you can get a gigantic 50% off on today's product pick of the week. You can go to this URL. You can go to this QR code if you have some sort of device, a camera that'll point you there and get you where you need to go. And if I head there right now without revealing too much, okay, that reveals everything. But there it is. You're going to see that the show is happening from right in there. So you're not going to miss anything. And if you head to that page, you can get 50% off on today's product pick. And it's a good one. So without any further ado, what I'm going to do is have Lady Aida tell us all about it. So Lady Aida, from the not too distant past, please take it away. That's right, sliders. It's sliders time. I've had it listen to that like 5,000 times. So we've got the slider Trinky. This Trinky, look at this. It's a Trinky. It's a Trinky. It's a Trinky. It's a Trinky. We have a character that I'm going to be debuting soon. Yeah. So let's go to... Okay. So it's fully assembled on like the other Trinkys because there's only one slide touch diameter that would fit. Basically, I just picked a small slide pod that we have. And on the bottom of the board is a Sam-D21. It's got a capacitive touch pad and two neopixels. That's kind of it. It's very, very bare bones minimalist. And the goal here is you can use Arduino, you can use Circuit Python, plug them to a USB port. And then you just have like a potentiometer and like that's it. It's like really, that's all it does. And you can touch the end for a capacitive touch pad. The light's up. Yeah. So here it is. So it slides into the USB A port. I will say, you might be thinking, what if I slide and I keep sliding? Will it pull out? Yeah. It'll eventually pull out. Well, yeah. It does exactly what you would expect it to do. Exactly what you think. So just be aware. Just, you know, you can slide in and then if you slide out, just stop when it stops. So another thing is there's the capacitive touch. If I touch it, it just turns yellow. It's on. So it's a way to demo. It's got a little hole that you can attach to a lanyard. There's the two neopixels that are individually controllable. Now the neopixels, I kind of wanted to have an underlighting. It does shine through the body, but I'll say that because the body of the pentatometer is made out of like FR4, it gives it a yellowish cast. So you're not going to get all the different colors. You get yellow and you get green and you get red, but the more subtle like pinks and blues don't come through. They do come through on the side. It's just a trade-off.  And then, you know, you can program as an HID device or you can have it. You know, I actually had it hook up into my Philips Hue lights and I was reading with my desktop, I would read the value of the pentatometer and I would use it to dim or lower the lights in the entire house, which is kind of cool. So it's just a pentatometer with USB. Very simple. It's a Trinkie. Hey, you know what? In fact, I'm going to head right over there to my cabinet of mystery drawers of cool stuff, TM, and grab my own. So hold on one second. Let me go grab grab one right over there. My goodness, there it is. In fact, look at that cool animation right there. My product pick of the week this week. It is the Slider Trinkie. This is a 10K potentiometer on a USB stick based on an AtSAMD21 Cortex M0 and it has a couple of underlit neopixels and capacitive touch on one end. You can plug it right into USB. It can act as a MIDI device. It can act as a USB HID keyboard, mouse, game controller, as well as raw USB serial. And it's also a little thumb drive. So it has a little bit of storage on there. I think it has 256 megs of flash on there. 256K, Neopix has 256K of flash. That would be amazing.  Snail? Is there a difference? Cute little guy there. That's the Slider Trinkie logo. And now what I want to do is give you a little bit of a demo. Before I do that, I'll mention head to this URL and go pick up some because someone said there are 72 of them in stock right now, a maximum of 10 that you can get.  So if you have some big ideas and a couple of USB hubs and you want to plug in and go to town, pick some up now. This one, by the way, comes preassembled. So there's no soldering required. It's just ready to go. Ready to plug and play. So first demo I'll show you here. Let's go to a, let's see. How about this view plus this view? That ought to do it. So you can see here I've got one of the Slider Trinkies ready to go. And I'm going to plug it into a USB extension cable here. So this is plugged into my main computer. And you're going to see over here in my terminal, I have a serial output coming from the Slider Trinkie. So as I change the position of the slider there, you'll see that we get a slider value of 0.1 up to 1. And you can, of course, turn those values into anything you need for the use you have in mind. And you'll also see there's a touch value there, which is floating around 192. When I touch it, it jumps up to about 1,000. And it knows that it's been touched. And it says, touched. So those are a couple uses. This is just some demo code that comes on it. And this was done in Arduino. Uses the touch to turn on and off the LEDs. And it uses the slider to go through the rainbow. So now what I'm going to do is jump over to a different demo. And here what I've got is a, let's see. How about we'll go to this view of the world, and like so. So what I have here is a separate machine. This is a little laptop of mine. And I have some DJ software running on here. And what I'll do is I'll hit play on one of the, there's two tracks running simultaneously. And they're beat matched and in sync with each other. And what I can do is use the slider here to crossfade between the two decks. So let me hit play on the other. So you can hear there's a couple of Bartlebeats tracks. So hopefully you can hear that well enough over my AC and things. So this is a really cool use for this. And the way I'm doing that, in fact, let's have a look at what's going on over here in Adam. And I'll switch, let me switch that off there. Okay, so here is the circuit Python code that I have running on this one right here. And what's happening is I'm importing some of the libraries that we need such as time, board for board definition, analog IO, so that we can read the potentiometer. And then I'm using USB MIDI in this case. So I've established USB MIDI and Adafruit MIDI as well as the NeoPixel and set up the MIDI to use the control change library, which is usually a dial from zero to 127. That's pretty typical for MIDI. This software I'm using is able to be configured to look at a MIDI input for moving that cross fader around or pretty much anything in the program can be set with CC changes in MIDI. I set up the MIDI and then I've got a little bit of a function here for doing color as a hue, saturation and value. And then here's the bulk of what's happening. While true, I have this variable called CC value that is based on the slider value. So slider dot value just grabs that slider's value, that analog value, and then I'm dividing it by 512 to get it down to the zero to 127 range that I need. And then I just have a little bit of code there that will check for a change so that I'm not constantly spamming it. If there's a change, then I'm gonna print that value out to the serial port. I will send that controller change value over MIDI over USB MIDI, and then I'm also changing the colors of the NeoPixels and sliding them depending on which way I go. So that right there is all the code it takes to do this little cross fader. And as you can see, when I switch back over to the Tractor, the DJ software there, you can see that little virtual cross fader in the middle is moving as I move this one. It's pretty responsive, but it's also a lot nicer to use the actual cross fader here than a virtual one with your mouse. It's a lot more satisfying. I don't have touch setup to do anything on that, and that partly it's because I wanna keep a finger on that. So like Lady Aida said, we don't fling this out of the side of your USB port, so I wanna hold that. And one other trick that I have going on is there is a 3D printed insert that the Ruiz brothers made that allows the Trinky, the Slider Trinky, let me pull one out here, I have one that just got lodged into, actually I'll unplug this one. So you can see, oh yeah, they're staying behind now. There it is. So this is a little insert that grips the top of the USB port, and that's kind of what is better than just it on its own can be a little bit wobbly, so you might lose contact there depending on the USB port. If you hold it, you can use it pretty well, but this little 3D printed gripper takes about a minute or two to print, goes in and it grabs both the top and the bottom of the USB port the way it was meant to be done. So if we put that in there, you get a nice stable fit. So not entirely necessary, but a good idea. Works pretty well. Oh, you can see there, I wiggled it out, so now it's not gonna be happy with me. Let's stop on here. All right, so let's see, are there, I'm gonna pop back over to the, let's bring this guy up here, to the chat and see any questions. DJ Pro is another cool DJ software, someone said. Yes, you should be able to use this, by the way, on iOS, Android, Mac, Windows, Linux. It'll work pretty much on anything that is ready to receive USB, HID, USB MIDI. Let's see, the other thing is that this does have the little lanyard there, so you can kind of carry it with you wherever you wanna go. You may wanna print out a little cover for it so you don't chip off any parts using your keys, if you put it on the key chain. Let's see, anything else? I think that's about it.  And let's see, if I reload there, do we still have them in stock? We have 57 of them in stock, great. So some people have gotten some. I'm glad if you've put it in your cart, make sure you hit go, because it's not really reserved by being in the cart, you actually have to purchase it. And you're gonna get the 50% off until the end of this show, and you have a little bit of a grace period as well. We, I believe, don't have the guide up for this yet, but if anyone is desperate for it, I can post this code up on a gist. I'll show the code again there for anyone who's curious or anyone who's doing screenshots of that. The only trick of it really is that since this has the board definition and the modules, libraries all built in with this kind of use in mind, you don't have to actually drag over extra libraries for a lot of the things you're gonna do with it. And you'll notice the board when I define the analog input, it's this pin called board dot potentiometer. So it's not board D or A0 or something like that. It's actually got a name that's really easy to use. So that's how I'm setting that up in there. Let's see, any other questions over in YouTube or on our Discord? No, looks like we're all good. Okay, well, hey, look, there's too many of me. What's that guy doing there? Okay, so that's gonna do it for today. That's my product pick of the week. It is the slider trinky. It is a fader on a USB stick and it has a couple of underlit neopixels as well as a capacitive touch button on it. And it runs circuit Python and Arduino on the Cortex M0 that is built right on there. And that's gonna do it for today.  I've been stealing them from other places to get this thing ready to go. And that'll do it. So thank you all so much for stopping by and just to let you know, I will not be doing a show next week. I'm gonna be off next week. So no show on Tuesday or Thursday of next week. But this Thursday I do still have my John Park's workshop show. So come on by, we'll build something fun. All right, thanks everyone for Interpret Industries. I'm John Park and this has been JPE's product pick of the week.


And Mrs. Anne Onege, Wife of Birney Commissioner for Lines and Survey, has been abducted in Maccord in Birney State Capital. The incident, which is the second in Maccordie, took place less than one week after two women were abducted in a similar fashion. She was kidnapped around 6 p.m. on Thursday, a relation of the Commissioner reveals that Mrs. Anne was abducted shortly after she returned from Dowd Town, an outskirt where she went to visit her parents. She was said to be driving a new model Toyota Highlander, which her abductors also took away. There was a struggle between the abductors and Mrs. Anne Onege at B Division Traffic Junction when she attempted to forcefully open the car door. The gunmen reportedly shot sporadically into the air at the junction to scary whip parcels by before driving away with a victim who was shouting for help.


tfnn folks head on over to the front page of tfnn.com our man teddy kegstad he has kicked off the tiger forex report this week with his first issue on monday uh you can subscribe to that folks risk-free you get a 30-day money back guarantee and the best part is for the month of july we're running for one month you can become a charter member by signing up as teddy has launched his report you can lock in 25 savings for the life of your subscription folks it's 97 bucks a month okay you get 25% off of that number i think it brings you down to 72 75 i gotta pull the exact number out of my head uh but please sign up and the best case is you sign up you lock in the savings worst case scenario you cancel you can get a money back guarantee uh for 30 days teddy kegstad good morning good morning tommy well did we pick a good enough day to bring you on teddy with the chairman talking and we got some action in the forex market right now as i'm looking at these charts the euro pulling back a bit not sure what they're saying um not sure if they're saying anything but the market's reacting so far this morning what are you looking at this morning teddy well everything the dollar has been swinging all over the place today i mean the dollar was under pressure a lot the u.s dollar swiss made new lows again today and they were really bearing the uh the offer without a doubt you know earlier today and then all of a sudden about a half an hour ago we got a little bit of a bit in the u.s dollar um the british pound started to finally move and that's been a tough grind you know for a week i mean if you look at the dollar index it's been sideways really basically for the past week and a half two weeks you know winding its coil and i think we're starting to see we're at that friction point where they these markets have to move you know i mean we have the u.s dollar yen that just broke out to the upside this morning just a few minutes ago to make new highs oil is creeping higher so and i think you're going to start to see a lot of swinging again and the trends that reemerge again in all those markets yeah pretty cool action we have going on we got the 10 year this morning what are we sitting about 3.18 percent right now what did you think of just the market pullback yesterday i was talking to my dad yesterday this morning one of them he had a great conversation with you on monday and one of the things he was saying is it feels like and we're all biased but the forex market right now is so important i mean you've given us a great education talking about our interest rates right how the interest rates drive the strength in a currency because as you're getting a higher interest rate money is going to flock to that currency that'll maybe boost the the currency action so the u.s ahead of the curve higher interest rates coming at you putting some strength into the dollar and then we have the market yesterday pullback 150 points as we're sitting there what do you think of the market reaction right now with the s and p having i mean that was just like a three and a half percent move teddy in the s and p's really not too huge a reaction but so much of what's going on right now has to do with the strength of the dollar especially commodities we're talking about gold right what happens to commodities if we eventually we should get to the point to get to my question where we finally reached the point that the Fed has achieved their goal right we've hiked enough that hopefully they get inflation under control i know that's a big tall order but eventually it should happen and then we start to ease those numbers and maybe europe is behind us and then start hiking so what do you think is that relates to this market when we eventually get there of how those rates are going to kind of play into each other with the u.s ahead of the rest of the world right now giving the dollar so much strength well here's the here's the thing is what that when it comes to like a spark like especially central banks trying to play catch up like the ecb they they are going to start raising rates they have to just for for multiple reasons just to defend their currency for one and then you had the swiss have already done so that's why you had that first initial pullback off of parity you know so and they're probably going to do it again you know so they're ahead of the ecb now the question is is are they going to be as drastic i don't think they are i don't think they can you know so i mean we're we should have done this a long time ago you know so but we have the capacity to do this that words that they don't you know great point so and that that differential is what's giving the dollar its strength i mean when the dollar turns it's going to be very bad yeah now what do you think would happen to the gold contract we got a lot of gold bulls out there uh when if when you know we do get some dollar weakness i imagine at some point it may ease a bit um not sure it's going to have the the fall off factor for the reasons that you stated i agree um but what do you see happen and maybe with gold if we do eventually get some pullback in dollar strength um even though the fed late to the party what do you think happens with gold and that's you're going to see a monster rally in gold uh you just caught a huge fan base at tf and that's it no it's go ahead yeah i'm not and i don't think it'll be just a little spike i think you're going to see like you know what like i remember when i first started like studying the markets especially in in depth and stuff and you have these periods where you have really big booms and busts you know and i'm a big you've heard me say it multiple times markets go out like they come in i see gold having a very radical spike now i don't know if it's sustainable but i could see it easily seeing upwards of a 20 to 30 percent um appreciation and price from where it's at right now easily easily and very quickly as well so especially when the dollar turns you know so i mean i've been saying it for a long time it's not that the dollar is strong it's that all these other currencies are that weak you know so and and you're starting to see you know there's there's a there's a tension now because of all these russian ukrainian sanctions on russia it's hitting europe very very hard it's what happens if in another it's let's say that we stay where we're at right now we don't have any break in there in the russian uh conflict where's the ecb gonna stand a year from now you might be looking at a country like germany pulling out of the e you you know so i mean why wouldn't they you know just for their own sake you gotta remember a war started because of hyper inflation in germany once you know and after world war two before they were part of the you know the e u germany always had a platform of low unemployment low interest rates and absolutely low inflation and and that was there absolutely they were living day by day to make sure that did not change because they knew it would spark another war you know sure well look at what's going on right now you have rampant inflation unemployment is skyrocketing in germany you know because of might manufacturing plant closings you know all over the place this can't persist it's going to cause a big problem in the e u so i see a lot of instability in the year all coming up over that it's definitely over the next not right now in the next three months but about six months from now it's really going to start to come to a head yeah we got a very interesting three months six months 12 months i use that time that time frame all the time but it is uh so volatile so much economic data coming down the line and so much volatility in terms of where the fed goes over that period of time and where the whole globe goes economic data which you just said that is the big key that's really going to be the driver of all these trends and i have to say i'm not debbie downer but none of it looks good tell show me a show me a good number teddy right i mean that indicates that we're coming out of this because right you know you can be a little hopeful with some of the numbers maybe pointing to future numbers telling us that it's almost comical when you put it that way but we're basically a peak inflation right now and that's what you have to hear and what's so cool about being a trader is for so long traders were able to push that number back say it's okay it's it's going to ease in the second half of 2022 because the comps are going to be easier right well we're there folks and you see it it's still high numbers and now you get the fed realizing it um so we're in that volatile time and folks you heard what teddy said even if you don't trade forex pairs okay and i don't trade them a lot sign up for teddie's report folks because they shape everything we do right now you heard the conversation about gold okay teddy takes a look at oil he takes a look at the bond in there he takes look the currency pairs check it out on the front page of tfnn new issues every week and locking the 25 percent comes with a 30-day money back guarantee teddy we appreciate the update man you have a great July 4th thank you talk to you after the holiday man okay enjoy great


Good afternoon, everyone. Welcome to the LiveWell Colorado School Food Initiative's Growing Your Program through community engagement and social media webinar. In just a minute, I'm going to turn it over to your facilitator for this webinar, Rainy Wickstrom, excuse me, as well as Jeremy West, our guest presenter and interviewee for today's webinar. But first, just a few quick housekeeping items. We will be holding time towards the end of the webinar for a question-and-answer session, and you can ask a question at any time, either by clicking the Q&A button in your little gray user interface bar, or by hovering over more and then clicking on chat. And again, we will be answering all of those questions towards the end of the webinar. And with that, I'm going to turn it over to Rainy. And welcome to today's webinar. We're really thrilled that you're joining us. Today's webinar is the second in a series of six that LiveWell Colorado is providing to food service directors and their teams. This webinar comes to you today thanks to the generous funding provided by the Colorado Health Foundation. Today's webinar is Growing Your Program through community engagement and social media. My name is Rainy Wickstrom, and I'm a consultant for LiveWell Colorado School Food Initiative. Today, we're going to be joined by Jeremy West, the nutrition services director of Greeley-Evan District 6, and he's also the president of the Colorado School Nutrition Association. So we'll look forward to hearing from Jeremy in part two of the webinar. Today's objectives are to provide ideas for engaging school meal champions, and number two, to share ideas for utilizing free social media tools that are available to you. We're going to be covering a number of tips and tools, and suggest you grab a paper and pen to write down or capture any ideas that you might want to use later. And we'll also, again, like Charlie said, have opportunity to answer your questions at the end of the webinar. So in part one of the webinar, we will be talking about parent and student engagement. We'll be covering the toolkits that we have available to you, as well as student feedback and some community engagement strategies. Some of the benefits of engaging parents, parents play a powerful role in the lives of their children and in the culture of a school where their children attend. When engaged strategically, parent support will positively affect your program. Parents can be champions for your program. They can provide meaningful feedback to you. They're also natural promoters of school meals to their own children, and often others. Parents definitely can play a role in a healthy food culture, such as fundraisers, healthy snacks, and they can also be a key partner and resource for your district's wellness efforts, such as serving on a wellness policy committee. Having parent champions garners buy-in and leads to increased participation. Likewise, some of the benefits of engaging students include students can join in and be a value party or process. They can also provide meaningful feedback. They definitely can promote meals to their peers, and again, they can serve as leaders in supporting a healthy school of the champion. Students are your customers, and engaging them is key to your success. They should be viewed as value partners and empowered to help ensure that voices are heard. Having their interest, support, and buy-in also leads to increased participation. To support you in your work to enlist parent and student champions, LiveWell Colorado has developed toolkits and companion tools for you. The purpose of the toolkits are to provide you with ready-made tools to engage your student and parent communities. These toolkits are for your parents and students. We see them as your potential champions. The toolkits provide students and parents with information that will deepen their knowledge about your program, how it works, and how they can help. These toolkits live online, and we will be providing information on how to access these and all the tools at the end of the webinar. So just to give you an idea of a couple of the tools that are available, this one is a cafeteria assessment. It's a sample tool that can just be utilized to learn how other people experience your cafeteria. We also have some other tools such as talking points. How do you want parents talking about your program once they know more about it, as well as some taste testing tips, and many, many more. Here's a sample of a student tool. This is a questionnaire. This now enables you to get some key input to build a successful program. Some of the other tools we have are a recruitment ad, so you can identify maybe a club in your school, where you can find a leader champion, or find a team to help advocate and champion your program. Once a team is assembled, there's an action plan to help them get started. For example, maybe students want to promote the salad bar because that's something that they've helped support. That tool can be used to help them figure out how to break that down into pieces and get started, and many more. So how do you use the toolkits with ease?  Then you need to find the tools on our website. Once you've downloaded them, choose an appropriate channel to communicate those to your audiences. Here, I've got a few ideas to share with you around recruitment and engagement strategies. So where do you find parent and student champions? A couple places might be parent and teacher conferences, accountability or board meetings, in-school newsletters or through social media, at school events and in-school clubs such as student councils or other organizations. When you recruit your champions and you're trying to figure out the best way to utilize them, here are a few extra resources to help. The Chef and Foundation has a wonderful parent advocacy toolkit that includes tools that help parents to get educated, to get organized and to take action. The Lunchbox also offers great resources on who makes great volunteers and interns, a how-to guide, a guide that sets the standard for volunteers and volunteer outreach letters. Once you've identified your volunteers, one great way to utilize them is to ask for their support with community engagement and social media strategies. After the webinar, we'll provide you with a resource so that you can look at all of these links. When it comes to kids and parents, here's a few more great ways to engage parents. Food tastings. Allow parents to taste the school food at events in which they are already on campus such as back to school or parent meetings. And students allow them to try and taste things that they might not normally have access to. For elementary students, if they try it, maybe they get a stamp or a sticker that a stamp or a sticker. You would be amazed at how many students will love this and try foods they've never heard of before like eggplant. For high school students offer a taste testing, but give them an opportunity to provide feedback. Rank the sample, provide input, and then make sure these items show up on the next menu cycle. Chef demos. You could invite local chefs from your team or from your community to come visit the school and cook something in front of the students. This can provide an opportunity for tastings. Invite students to ask questions and observe. There are also higher and chef competitions where students must cook under the same restrictions as the U. S. D. National Lunch Program. Items are voted on and then students win an award and the item is added to the menu. You could also hold a rainbow day or a junior chef competition. The lunchbox has a variety of resources to help you make rainbow days a success, such as a planning, a how to guide, a letter to administrators, a volunteer outreach letter. Students must choose at least three different colors of fresh fruit and vegetable options to make a rainbow on their plate. When they do, they receive a sticker or a stamp. Finally, we have a number of survey tools on our feedback that will help you garner feedback from students. To dig a little bit deeper into the student feedback point, I can't emphasize enough how important it is to invite feedback from students. If you want ideas on how other food service directors have done that, check out the links on this page to articles that showcase how food service directors in Texas, California, and New York have solicited student feedback and used it to improve their meals. This is a local example from Canyon City. The food service director there created a Rancho Palooza event at which they offered student samples of their new homemade ranch dressing. The event was even written up in the local newspaper. And this is a great example of how one school engaged a student champion to promote healthier meals. Steve Ristrelli was a sophomore in Pueblo District School District 60. And he served as a member of the Centennial High School Fresh Club and as a student leader for chat, which is a community health action team. Both in his leadership and student role, he provided unique insights on how food service directors could attract more students to their lunch line. Some of his tips included empower students. We want to know what the problem is and define a solution. Our voice matters and we have great ideas to share with you. His tip number two was personal interaction.  Present to our student team so that we can ask questions on the spot, hear challenges, and share ideas to make it a win-win. His last tip was engage the student body using social media. Set up a page and write interactive posts so that students can tell you what they think of the new chicken sandwich. Students provide important feedback right then and there. Thank you Steve for providing these great tips to our food service directors. Some of these we've already covered, but the main idea is to listen to your students, parents, school, faculty, and staff. And when reaching to your community, don't forget to include parent liaison, nurses, secretaries, anybody that's in your school that may have an opinion about the school meal program. Use the resources that are available to you. There's no need to reinvent the wheel or come up with fantastic events. Just focus on using events like back to school item or a staff meeting to promote a new breakfast item. And then find your champions. They exist in every school community. You likely already have someone who's interested in promoting a healthy lifestyle. It could be a gym teacher. It could be a janitor. It may be a parent who's particularly interested in having their child eat healthy fresh food. You don't have to do it alone. Here's a few more tips we've heard from food service directors and we've already covered these, a few of these, but again piggyback on events already happening. And don't ask for help. And there was a mention in here to make sure that paraprofessionals, parent liaisons, principles and teachers are also asked to support as well. So this is a small district and we recognize that this would not be feasible in every district of all sizes. But it's just one example of what's possible. Shannon Williams, food service director in Ureay, Colorado, together with her teammate Amy Baderas, are hosting a series of community meals to invite the community to taste their healthy and delicious changes. In this one that happened last week, city council members, police and city government were quoted. For others, she's going to invite the fire department and the school board. Is there someone in your district or community that you would like to invite to dine at your table? Check out this invitation tool, along with others on our website. All of our tools can be adapted to fit your specific audience and needs. Keep up the great work, Shannon and Amy. Here's another really exciting example of successful community engagement. Dan Sharpe of Mesa Valley School District 51 identified a gap in summer food programs. Children who qualified for free and reduced lunch had no option for summer programs, facing weeks without a steady nutritious meal. So Dan reached out and asked his community for help. A local foundation, Western Colorado Community Foundation heard about the gap and provided the funding of $58,000 to pilot the first mobile summer meal program, the lunch lizard, to bring hot nutritious meals directly to children in high needs areas on a five stop route through Orchard Mesa and Grand Junction. The truck visits parks and playgrounds in some of the county's poorest neighborhoods. It brings federally funded lunch to children who might otherwise go without. The lunch lizard has enjoyed a quadruple expansion from pilot year to the following year. One truck went to two, five routes were expanded to 12, and six weeks of service expanded to nine weeks and 4000 meals grew to 16,000. Dan's outreach to his community and their response is a terrific example of the power of partnerships to grow and expand the success of your program for your community. Thank you, Dan, for showing what is possible when communities become engaged in supporting school meals programs. We move on to part two of our of our webinar. In this section, we're going to just do a one on one review of social media tools, share some resources, and finally, we'll wrap up with an exclusive interview with Jeremy West. As we continue the discussion of how to engage parents and students in your healthy meal promotion, we would be remiss if we didn't discuss social media. Social media is a powerful way to reach your community, build pride, increase participation and sustainability, and to enhance the perception of school meals in general and also to find out what everyone else is doing. Many of you are comfortable with some of the standard means to reach audiences such as newsletters or paper promotional pieces. However, these pieces can cost money and take time to print a mail. Today, we want to push you out of your comfort zone if you aren't already and invite you to begin using social media tools or at least consider them. So why use social media? First of all, it reaches multiple audiences. It gets attention, it's fun, easy, quick, free and it's what people are doing. Social media is what is being used since 2007 with the launch of Facebook. It's now touching audiences that were never so easily available to access in ways that are fast, free, and fun. Here's a quick overview of the most used social media sites. Facebook is one of the most popular and widely used. It provides a really easy on-ramp for users. It's made up of pictures, comments, stories, and videos. It's a fun, fast way to tell a visual story about your food, what you serve, deliver, or what your students enjoy. It can also be used to reach your target audience and inform them of what's going on in your school program. It doesn't have many limitations. You can post links to your menus, you can add a survey, add photos, stories, or even create events, and invite followers. Many schools and districts already have Facebook, so check them out for ideas. This is one from outside of our state. Twitter is similar to Facebook in the sense you can share stories, links, and content, but the main difference is that each post is much shorter, limited to only 140 characters. The idea is to allow users just to get quick updates at a glance. Many food service programs use Twitter, including Jeremy, who will be on here shortly, to get their information out there. This is one example with Anne Cooper from Boulder School District and also Jamie Oliver, a celebrity chef. They're tweeting back their support of real food.  It's just can be a quick way to showcase a new menu item, invite students to a tasting, or to invite parents to come to the school and try a meal. Once you've started using Twitter, it won't be long before you come across what's known as a hashtag, and that's when you see something in a tweet that has a pound prefix, thus the term hashtag. This is a hash symbol. It's just simply a way for people to search for tweets that have common topics. Instagram is another social media site, but it differs from Facebook and Twitter in the sense that you only post and share pictures or videos with short captions. This is the start of the visual storytelling craze that has hit the internet. A picture is worth a thousand words and it is a quick and fun way for your audience to see what's going on. This is an example of a student eating a salad at school. Instagram is just that, a telegram that is instantly accompanied with photos and video. It takes a snapshot in time and shares it. This could be a great way to highlight staff or showcase a new menu item. Think of the old days when we took pictures, had them developed and copied and shared. Now we can do all of that in an instant with Instagram. Pinterest is about discovery. Users search for ideas, articles, recipes, and they're able to pin or save these findings on their own pages. They can organize these into boards and have easy access to an overall visual bookmark of areas that interest them. Areas range from cooking and food to home and garden to crafts, to fashion, to cars you name it. Recipes are one of the most popular things to pin, so get your students favorite meals on the site. Here is an example from Dale Hayes and her school Food That Rocks. It is highlighting salad bars.  Snapchat takes the same visual storytelling ideas as Instagram to a fast pace and fun environment. Users share photos or videos with their followers, but the difference is that these photos only last one to 10 seconds. The idea is that since the user knows the photo will not last long, you have that person's undivided attention for those few seconds. Snapchat has 150 million daily users making it one of the fastest growing social media tools, but what is most relevant to you is that the majority of users are your target audience. They're 13 to 18 year olds. Schools, can you Snapchat? Sorry about that everyone. We're having a few internet problems here and I will start over here with this slide. A few tips for getting started. Although it may seem overwhelming to think about what to post on social media, it doesn't have to be hard. Pictures quotes from students, staff, and parents just daily moments are great. You can also repost relevant sources, things from sources like Chef Anne or Jeremy from really Evans. Remember, you don't have to do this on your own. Make others, administrators on your account and they can post too. Posting others content and inviting a network, a core group to post your information, is a way to expand your network and your ability to help change the way people see school. Jim Dayball, the food service director for Norwood Public Schools, likes to write and she recently started writing her own blog. In her blog, she puts a spotlight on new recipes per team and her program. She mentioned to me that her next step is to help her to find a student that can help her post on social media. In fact, one of her beginning ideas is to post on social media a link to her blog. That way, she gets even more mileage out of her content and it is shared more broadly with her community. This is just another simple way to reach a bigger audience. Thank you, Jen, for sharing your great idea. So, maybe you're not sure what to post. This list comes from the points of pride tool which is on our website. For you, maybe what you do seems like old news, but for students, parents, and the community, what you do may be very exciting information. Social media offers a way to share it in a fun, visual, and fast manner. So, in this tool, these are just some ideas like maybe the pounds of fruit and vegetables that are eaten by students in a month, a week, a year, the numbers of meals you serve, where you get your food from, and then maybe some focus on different events that tie to your program such as Colorado Proud Day or Garden Workdays. If your school participates in the Alliance for Healthier Generation Healthy Schools program, they have a number of ready-to-use images that you can download and post on Facebook, as well as sample tweets on the lunchbox, as well. Another great resource is the lunchbox, which I just started to mention. The link on this page will bring you to their page on social media. From there, there are two direct links to two fabulous examples of active Facebook pages, one from the Burlington School Food Project in Vermont and the other from the Oakland Eats Garden Fresh program in California. As you scroll through pages, you'll get even more ideas of what to post. You can even borrow from their content by sharing it to your page. I also recommend checking out Chef Anne's Do One Thing page to see a great example of how social media really can change food. And finally, the Center for Ecoliteracy has relevant high-quality articles and downloads that are great content to share on social media. So a couple considerations when using social media. First of all, make sure that you get media releases for your photo. Check with for your photos of students. Check with your school district policy to see what's required. You definitely want to make sure you avoid risks. Also, does your school allow access to social media sites? Or are there restrictions in place? And then finally, monitor for inappropriate posts and deletes. Bite off only what you can chew. Take it slow, and if you're nervous, start by adding to what someone else maybe is doing. For example, if you have a Facebook page in your district and someone else runs it, you might just be able to provide them with content monthly. Start there, start small, but dream big about all that you can do with social media. So now we come to the moment that we've been waiting for. Up next, we have Jeremy West, who's the Nutrition Service Director for Well County, and he's going to be sharing his expertise with us. Jeremy and his team are known for how active they are with social media. He currently uses five different social media platforms. You can see their handles here if you'd like to check them out. If you have any questions for Jeremy, please type those in during his presentation, and we'll take as many as we can after the during the interview with Jeremy. I also wanted to point out that in 2016, Jeremy was the recipient of the most innovative award by the Food Management Magazine, and that award, which is a food service industry magazine, that award stemmed from his work to revamp his program to add more fresh fruits and vegetables, more scratch items, and more locally produce. Way to go Jeremy. So I'm going to turn it over to Jeremy. Now we're thrilled to have you, and I'll let you go from here. All right. Thanks, Ranie. I appreciate your overview that you've given us so far, and hope to add to that. It'll be a little bit of repeat, but mostly not. So I'm glad everyone could join us today. And certainly, social media is an area that I have grown in personally over the last couple of years. I was pretty much a novice, except for Facebook. And a lot of us are familiar with Facebook. That's a great entry point into social media. And also, a lot of districts really had tightened down social media. And so if you looked back in a lot of districts just a few years ago, they weren't really willing to let there be other departments that had social media accounts separate from the district communications. And so that's, we're really starting to see that change. And so I think we're going to continue to see more social media, not only by school, but also for different departments that operate within a district. And it's such a great tool. So there's our handles. So our handle is really just kind of the address. And each of them has a little different format there. You can see that Twitter and Pinterest always have that at sign before. And so we have really stuck with similar terminology for all of our handles. You can see that last one, Northridge Cafe. That's a coffee shop that we've opened. We've now added, I believe Snapchat and Instagram for our food truck. So we've continued to grow our social media presence. So on that next slide, we're just going to show you a few of the posts that have we've done over the years. Farm to Schools, it's one of those point of prides, point of pride for us, like we talked about earlier. And so that's something that we promote often. This one shows a partnership that we have with Denver Public Schools to process some zucchini from their farm and our food hub. Those went back to Denver and were cooked into muffins. And those muffins are actually served to the governor when he visited. And so there's always a great story to tell around Farm to School. And it's got a great community feel to it. Also, food art, we decided to invest in our some tools for our staff. So all of our kitchen staff have garnishing tools and we encourage food art Fridays and allow staff to just kind of take some of their extra fruits and vegetables and do something fun with that. And that's been really well received. The next slide, some of the outcomes that we've enjoyed from social media. You know, one time we had a local newspaper ran an article on us. We then posted that on our social media. And then that got picked up by a Denver news station, Channel 7, I believe. And so it's neat to see how it went from print to social media to now television. And so it really can and that can happen all in one day sometimes. It can move pretty quickly. Our most successful posts have been about either recipes or farm to school work. And so that's been nice to have that success. You saw another thing that happened recently is the last two years. So last year we started at Halloween, we bought some local pumpkins and asked our staff to carve those. And we had a little contest that we just wanted to do amongst our staff and in the district. And again, our local newspaper got wind of that. They put that in their newspaper. And so we had some great community buy in. Now this past year, Halloween again, we wanted to do the same thing. We were able to, we made a contact at the newspaper because of that first experience. They ran a nice color ad for us, free of charge, promoting the pumpkin carving contest and our online voting. And we had over 20,000 votes cast on a pumpkin carving contest that was happening in schools. So who knew that people would get excited about that? But I love the doors that social media has opened up not only with our local media but also with our community for to do fun things and also to be able to tell the story of what we're doing here in District 6. So I want to talk to you about some tips, some additional tips for using social media. First of all, make sure you have permission. I think we talked about that earlier, but make sure your district understands what you're going to do and that you have a plan for this and plan to monitor that and develop content. Really start by determining your audience and start small. You don't need to have four or five different formats of social media. If you don't have any currently, I would start with what you're most comfortable with. And for many adults, that's Facebook or Pinterest. And really determine who you're trying to reach. So your audience, you know, if you're trying to reach parents or your community, probably not Snapchat. I probably wouldn't start with that one. That's more of our students, really enjoy that format and adults if you're trying to reach parents with your messaging. You might want to choose Facebook or Twitter to go with that. So that's something that adults have embraced a little more. So certainly persons of all ages and all audiences will, there's a lot of intertwining in social media. So they end up in Instagram or on a tweet. May have originated from Facebook and vice versa.  So don't stress about that too much, but really think about who your audience is. It really determines what you're going to post on that. So for example, in our district, I've also received student wellness. And so when we started the student wellness page, you know, we had to determine is this wellness for students is the messaging for parents so that they know we do it or is the messaging for students who we want to engage in the conversation. And so we decided it needed to be students that we wanted to engage in conversation about wellness. And so that's how we determine what gets posted on that format. So Twitter, great for celebrations. Today, this is my format. I oversee this for district six nutrition. I'm the head twit. We posted sushi. We have a brand new homemade in-house sushi that we were putting on our food truck today. They made it this morning. We snapped a photo of that and I tweeted it. And so that went out ahead of the food truck taken off. And so that's a great way for something that's happening right now or a celebration that's happened. And it's 140 characters. So you can't be long-winded with it. So it can't be a long story but can certainly link to other longer stories. Pinterest, the most pinned thing are recipes. And so this is such a great format to get our school recipes out there. And we oftentimes have parents or students ask us for a recipe of something that they ate at school. Of course, our recipes are written for 500. And so we scale that down and are able to post that through Pinterest. And so we think that's great for that. And also some of those how-tos if there's, how do you do this preparation method? That's a great place used for Pinterest. Facebook, really current events, more in-depth stories. Something we need a little more space to tell our story. Something that's geared more towards our parents, our community. We have found that to be a great tool. Instagram, it's really if you know, Instagram and Snapchat, they're kind of here now and gone in a few minutes. So you got to think about what are some uses for that. We like to use Instagram for special events or if we're wanting to recognize staff, we think it's a great way. Also if it's for our coffee shop or our food truck, it's a great way to just shoot out, hey, here's our special for the day or here's a coupon. Bring that to the food truck, show us your phone. So that's that Instagram and Snapchat are really great for those quick shout outs and really help to build customer base. So if you think about students and what they're used to, you know, adults, we all like our little, our little membership card. So if we buy 10 coffees, we get the 11th free. Well, students aren't as hip about that. And so, but they really like to have a following and know that they're part of something bigger. And so we use this to really build following after student focused programs. So continuing on on the next one here. For tips, social media can take over your life if you let it. So have a plan and that's kind of what this is next section is going to be about. Really assign those site administrations to several individuals. So we, we have a team, probably about four or five of us here that's on our admin team that we have really assigned administration. So for Pinterest, that's primarily my assistant director, Kara, who's our dietician. She really takes care of anything we're going to put on Pinterest. I take care of the Twitter format. I have my operations coordinator and some very supervisors to help with Facebook posts. And then we actually use people that are directly in the operation. So for our coffee shop, our barista has administrative rights to do Instagram and Snapchat and our food truck personnel have administrative rights to do that. So we've trained them for those that are outlying programs for us. So the coffee program that's in a high school, you know, we've asked that the only thing that they're approved to post is about their program. So it's here's a new drink we're offering. Here's a coupon. Here's our operating hour. So it's nothing other than that. Monitor your sites. You do have to pay attention to them. Don't be afraid for negative comments to come in. Those are going to happen.  We don't let those get posted up to our site. And you can certainly have parameters around each one of them as to whether things post instantly or if you have to bless those. And so work with your district. Generally, they will have some guidelines in place for that. And so we just make sure that we monitor that. In my district, we have a communications department. And so their person, one of the specialists in communication department, they help monitor all sites for the district. So they're really good to prompt us if there's something they feel like we should respond to that we haven't. You want to determine those frequency of postpins and tweets. This really helps grow your following. So for Twitter, if you're just planning to post once a month, that's probably not going to be a very successful format for you. And so Twitter's meant to be frequently updated. And so really, all of them are. But I would say more so things like Twitter and Instagram, Snapchat. Really, frequency is okay on those. Facebook, you know, I'm always conscious. I don't want to fill up somebody's Facebook news feed. And so one, two, three a week is usually about what we do. But we really plan for it. We're going to prepopulate those posts when possible. So for instance, National School Breakfast week is coming up in March. And so we have some information that maybe our School of Nutrition Association has provided. Sometimes when there's campaigns like that, they'll provide some of the verbiage that you want to use or they'll provide a logo. So we're going to go ahead and build those posts either just on a Word document or you can build them in some of the formats and put the date when you want it to post. So prepopulating that really helps, especially if it's a busy week. So we do some special promotions during National School Breakfast week and so our staff may get really busy. So we want to just take care of that ahead of time. Don't forget this. You got to get off your page. See what other people are doing. For Twitter is a great example. For me, I always try and keep. So it'll show on your statistics how many followers you have and how many you're following. So I always try to make sure that the number of people I'm following is at least 100 people more than who are following me because that's really going to build my own following. So I have about 350 followers on Twitter. That's and our Twitter accounts have been open less than two years. So may will kind of be the two-year anniversary. And but I'm following about 515 right now. And so I always try to be out there looking for other people that we can connect with. And looking around, there's some great things that happen on other people's pages that are about your industry or a great idea or something that's good for parents no matter what state they're in. And so doing those cross posts not only helps get good information out to your stakeholders but also can help get your post out to others. Boost posts strategically around school events. So you can pay to have that done. Facebook does a great job of boosting posts, for example. And so we think about what are some key things that we is just something we really want to boost. And so one time we did it around our hiring event. We were struggling to find enough staff and so we boosted that post about our hiring event.  So use that strategically.  But it's a good tool. Also include social media when planning your school events. So think about who's going to take the photos. Do you need media release forms? Some districts, if you want to post a picture of a student, they have to sign a form. Other districts like mine assume that everyone is free to have their photo taken unless they sign something that says they can't. And so anytime we're taking photos that include students, I'm going to check with my front office and show them the picture I want to post and they're going to tell me if any students should not have their picture posted. A lot of times we're just trying to shoot the back side of students. So if they're going through the salad bar line, I'm going to take a picture from the back. So it kind of shows the back of their head. But certainly you don't want all of your posts to be like that. So make sure you have those photo releases. Think about what story you're trying to tell. So and then take your picture to focus on that. So, you know, there's lots of great stories to tell in the cafeteria. But what are we here to tell this week? We're here to talk about our new local beef patty. And so we want to make sure that that's the focus of what we're taking a picture of and running our posts about. And know when the posts will occur. So just have a plan for that. And, you know, calendar it in if you need to. Sometimes I put that in my my little Outlook calendar to think about when do I want to do my next post? And I don't want to forget it. So I put it in there as just a reminder. And I want to just say, you know, use a hashtag when appropriate, especially if there's a hashtag for a national event. So when we get to National School Breakfast Week, we're going to use that hashtag that's been provided by the School Nutrition Association. Because when they're pulling that, later they're going to pull that hashtag up and they're going to look at everything that got posted under that hashtag. And sometimes they use those posts and feature that in their magazine or repost that. And so it's just a great way to keep that conversation going nationally. And take advantage of trends when appropriate. So one of our recent Facebook posts was the mannequin challenge. So we had our Central Production Kitchen staff and some others back there. And that's very popular right now. Planking was a few years ago. You've seen other different things that are kind of in the moment. So we did the mannequin challenge. So take advantage of those trends. And finally, I just want to say that on the next slide, that social media is really, it's just another tool in your toolbox. It's really there to help you tell your story to market your program. This is another example of our Food Art Fridays that some of our staff did. So, you know, people don't understand School Lunch. They may think they understand it, but they may understand it from 10 or 20 years ago. It has certainly changed in the last five or six years. So this is just a great tool to help tell that story. That's what I have, Rainie. Fabulous, Jeremy. Wow. So I know we've gone over a lot today. If you're feeling overwhelmed, all you have to do is just remember that social media is just another tool. But to dig into this a little bit deeper, I'm going to ask Jeremy some questions. Jeremy, are you ready for a few questions? I am. All right. So you sound like the resident expert and you're doing so much I'm just thinking about the food service director out there that just wants to get started. What would you recommend for just a place with someone who doesn't have, maybe it's just them and someone else, maybe like Shannon and your Ray, what would you recommend for where to begin with social media? Yeah, I think don't be afraid to involve others. For me, you know, social media wasn't something I've made a lot of time for in my life. I was, I'm that person that their personal Facebook page I check. You know, I usually check when my wife was looking at hers and I just look over her shoulder. So, you know, but I've made it become, you know, a bigger part of my professional life because I found value in that. And so if you have a small team, you know, don't be afraid to maybe find a parent volunteer, someone that you trust or to involve some students. Certainly in setting it up, students can be very helpful with that because they, you know, there may be a class that's about IT or technology of some kind that can be helpful to that. Because for me, it was about how do I set this up? How do I get all the reminders and all, you know, I didn't understand all of that. And so I found people that could help me with that. I don't feel like I'm an expert of social media, but I have, you know, I've learned to be functional in knowing what I need to do. And then when it's beyond that, I involve others that just have that expertise. But start small. If there's a particular format that you're comfortable with personally, then I would start with that format. So you brought up, Jeremy, that this has also helped kind of your district as a whole and you professionally. When we talked on the phone, you mentioned how it's enabled you to connect with a wider audience and to learn what others are doing. Could you just say a little bit more about that, how it's helped you?   And so what I have found is it's really, it's been a great thought starter for us. So I, you know, I'm looking through other school districts, any school district that I can find, I friend them, you know, I make them a follower or whatever the terminology is for the format because there's just such value in seeing what other districts are doing. We're not competing with each other. I can't feed your students in Nebraska and you can't feed mine in Colorado or even next door in the neighboring town.  It's been helpful to make connections you know, across the industry and with industry people. I would say at first I was really, I didn't allow a lot of followers from the industry side onto my pages because my initial impression was why I don't want people to think that we're just sometimes you hear that school food is just embed with big business, you know, the big food corporations. I've since changed my stance about that. I have found that in the world of food service it really takes all of us. It takes community partners like Livewell, it takes operators, it takes our industry that provides food products that we can serve to our students. And so I think it's been great to help make connections in all those segments and with legislators. I follow some legislators as well so that they can see the work that we do. And maybe, you know, when it comes down to that time when they're having to make some tough decisions about funding or national nutrition standards and the state of that, they'll remember some of the things that they saw through Facebook and other formats that we've promoted it in. Those are great, those are great ideas, Jeremy.  Could you just tell us a little bit more about that? I just love the simplicity of it. Right. So we're, we actually just recently bought a camera. And so I think it's like a GoPro, but it's not one of those. So we're going to attach that to some like a delivery cart and see how that, and then, you know, film that. And it could be like several hours of film, but then we'll high speed it.  We're going to see it being produced. We're going to see it put on a delivery cart, taken out to the kitchen and, and serve to a student. And so, you know, really the whole process is a mystery to people. They don't understand school food or they have a misunderstanding of school food. So anytime we can miss bust, we think that that's a great idea. That's great. And you mentioned to me that the millennials, you have a number of millennials that work for you and they're perfect for doing social media. So reaching out to younger people is another thing you mentioned as well. Exactly. And we, so far, food truck, we had some change in personnel there and we had one of our younger generation workers come on board and she was like, can we do some Instagram or something here? And we were like, yes, please do it. So we just provided some basic training and, but we didn't have to train the person on how to use the formats. I already used them personally. They were well versed in it. And so, you know, it just makes that process so much easier. So don't be afraid. And this is a good way for some of your younger generation workers to really take some ownership and show some leadership in an area. And again, you can control some of the administrative stuff from your side and just, you know, you may want to monitor that a little more closely at first until you have that trust and comfort with them. But after that, they can really be a huge asset. And they're really good at helping develop that following. They know how to do that and so that's been very helpful for our journey. Jeremy, it sounds like you're doing a lot of social media, but I also get the impression it's spread across a lot of people. So personally, just you, how much time do you think you spend on social media in the course of a week? Oh, well, let me think. I probably spend, I mean, it's usually pretty quick because I mostly focus my efforts on Twitter. It's usually I am somewhere and I see something that I want to tell story about. So I snap that picture and that picture is key, folks. So don't don't post pictures that are fuzzy or just you know, make sure you look at the background of the picture and make sure everything looks nice. So take some time. There's lots of filters on your phone that can make it look even better. So use those filters.  So I would say in an average week, you know, maybe one to two hours would be a busy week. I would say an average week is more like, you know, 30 to 45 minutes. And I would say collectively as my team, depending on, you know, some weeks are certainly busier than others, but I would say overall we probably spend as a leadership team, you know, maybe I would say two and a half hours at most between all the formats of putting that on there. So a lot of this is kind of, I'm sitting, you know, maybe I'm sitting at home in the evening and I'm looking at other people's pages and I'm reposting some of their stuff because I think it's, you know, it tells a cool story and something we want to promote in our district as well. So a lot of it's just kind of relax time or I'm eating my lunch and it's just a good time to catch up on that stuff. So can you speak to the ways in which social media is changing the way communities see school food? Well, I think it's starting to help us connect with the generation where we want to connect with the most and that's our students. This is how they communicate. They don't look at flyers anymore. So we can print flyers and posters all day long but those become a piece of furniture after the first couple of days. So no matter how colorful and how cool they look, that's not how our students communicate anymore.  So, you know, that's just how our students and honestly, a lot of our parents of those students, they communicate differently and a lot of them are more visual. We have a short attention span because there's so much information out there in the world right now all the different formats and ways that you can receive information. So really, you know, I think it has it's helped us redirect resources. So where we used to spend money on printing and things like that, we've reinvested that. So we buy those little cameras and we've bought this a little $50 kit that is kind of a little photo booth in a box so that when we want to take a picture of a plate of food, we can put it in there, put some lighting on it that makes it look it's best and it's on a nice plate and so we've just kind of reinvested in tools to help tell our story through social media. It sounds like you're having a lot of fun telling your story. Is there when you say tell your story to food service directors, can you tell us what you what you mean by that? So for us, I mean our tag line is nourishing students creating success you see on that logo and so that's really that's where it starts for us. It starts from that. How are we nourishing students? How are we helping them succeed in the classroom? Some of our cornerstone stuff for that for District 6, we had a unique opportunity with the dormant facility that we were able to reactivate into a central production kitchen. And so we're often talking about local foods or fresh foods or different formats with a food truck and coffee shop and other we have kind of a global cafe concept in our secondary. So we're trying to help promote that but also you know promote nutrition and promote wellness and that physical activity is part of it too. It's not just about what you eat but it's how much you move. And so you know and certainly anytime there's we like to be supportive of the district successes as well. So sometimes if you look through my Twitter feed you'll see here's here's an athlete that got honored or here's a choir that won an award. One of my recent tweets was I was at a high school that has they call them the green cap so it's like really central and they are all about how can we reduce waste and and be environmentally friendly and so they were selling refillable water bottles and so I took a picture with him and posted that just to support their cause. So really for us it's got to come back to the students how are we helping them be the most successful they can be. Jeremy thank you so much and thank you for telling us your story and I think the point is is that every district and every food service director has a story to tell and we hope that you will start telling your story using more social media tools and so thank you so much Jerry really Jeremy we really appreciate you being here. Here's just a quick recap on how to access the tool kits and the tool they're available at LiveWellColorado.org you click on Healthy Schools scroll down and click on the Live Well it's both with initiative then online resources enter your name and email which we won't share with anyone it's just for us to know who's visited the site and then scroll down and view and download the tools and here's what that will look like on the website. Finally we have the resources and links available here which we'll be sending out with you in conclusion after the conclusion of the webinar. Thank you for joining us today it's been great to have you with us we hope that you leave with tools resources and new ideas for promoting your program a special thank you to Colorado food service directors who provided these ideas to Jeremy who joined us today also to Charlie for setting us up thank you and all of our partners who shared their resources with us just a reminder that this webinar the tool kits and all the tools we mentioned to you are available on the LiveWell Colorado website and again we'll be sending those out and have a wonderful rest of your day.


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