Like the wolf will kill the animal. We are part of the nature. So you're tying in what indigenous tribes had to do in a survival situation along with we've always done it and now you're bringing in another one which is animals do it in nature. If you just stop keeping the animals, you end up with billions of animals. This is a different topic. You've got now six or seven on the table.  Would that be cruel? What's about the plans then? Try to convince big companies not to overproduce food so we're not going to waste so much. So there is the first step. Yeah, so they're not going to stop overproducing if you don't stop giving them money. Why would they stop? You want to sit down with me mate? So. What's your name?  How are you my friend? What's your name? Thomas. Thomas, good to meet you Thomas. So we've got the sign here and it seemed to perk your interest. You were looking at it and you were like, hmm. Why I'm not. Why aren't you vegan? I don't have the time. You don't have the time? Yeah. So convenience. Yeah. It's not convenient enough for you to be vegan. Yeah. So you have to switch, literally either start to cook your own meal or you have to switch the whole family to become vegan. So you have a family? Yeah. Okay. So do you know what a vegan is? Yeah. And why would someone be vegan? What would motivate them? There's a lot of reasons to be vegan. I'm not saying it's wrong. I don't know. I'm saying it's right. It's just, you know, time. But for the, I want to know from your perspective what you think would motivate someone to be vegan. Then I want to see what. So for example for me, to be healthier. To be healthy? That's what I would do. So what do you think veganism, vegan means? Do you think it's to be healthy or do you think it's? No, it's about so many different things because you have to save the planet. You have to save the animals, you know. There we are. So the word vegan means to avoid exploitation and cruelty to animals. Okay. That's what that means. Good to know. Yeah. That's what the movement was based upon. That is what the definition of vegan is. Avoid the cruelty and exploitation of animals as far as possible and practicable. That's what a vegan is. So the next question would be, because you're saying it's practically inconvenient to do. It's not easy. It's not easy. So are you against the cruelty to animals? Of course. I mean who with the right mind wouldn't be. Exactly what I want to hear. But would you consider taking animals, breeding them to kill them for their bodies? Would you consider that cruel? No. Okay. So why not? No, because you know, it's generally people were eating meat for, you know, since the beginning. So it's not that the problem is not to eat meat. It's to make it on.  The indigenous people. Yeah. They're only killing people with animals when they needed to eat. Nothing else. Survival. So on the survival.  I understand that. So that's, you know, that's when I think it's, it's not a problem. So one moment. That's when you think it's what, justified? It's not about being justified. We don't have to be justified to do this. We generally try to survive. Yes. I want to put these on the table. Survive. Okay. We've got, we've always done it. And survival. These are your two reasons that we should do this now? Yeah. Okay. So first off, let's just attack. We've always done it. We've done it for a long time. You said for, what did you say? Thousands of years. Thousands in the beginning. Yeah. So I want to ask you this question. Do you think because we've always done something, or it's always been this way, that that justifies our behavior now? No. It doesn't work for that. I would say. Because there's other things that have happened for a long time. Yeah. So generally, you know, if we only will stick to the old ways, there wouldn't be a problem now. But we didn't because people are greedy. We've become, so yeah. Well, you think it's, it wasn't a problem sticking to old ways? No. You don't think there was anything that happened in the past that was a problem? No.  Yeah. Indigenous people. They make sure that they don't harm their animals. They don't harm the population. They don't harm Earth. They make sure that everything is just right. Yes. They have their way. Like the wolf will kill the animal. I understand. Yeah, it's fine. You know, it's the nature. We are part of the nature. Okay. So now we've got a few things here. So you're tying in what Indigenous tribes had to do in a survival situation, along with, we've always done it. Now, and now you're bringing in another one, which is animals do it in nature. So these are the three things. I'm familiar with all of these things, by the way. I'm just trying to get your reasons on the table because then I want to juxtapose or compare that, those justifications with, it's too hard. Okay. Because they seem to be the things that are coming to mind. Yeah. That's that fair? I'm being fair of your position? Yeah. Before we go ahead? Okay. Now, because we've done it for a long time, obviously there's things that have happened and slavery has happened for a long time. We've killed each other for a long time. We can't use, it's happened for a long time as a moral justification to keep doing something. It's not about morally justifying this. Well, let me get to, let me tie this into your points. But you said because Indigenous tribes did this back then for survival too, then because we've always done it and because Indigenous tribes did it and they only took what they needed, that's why we are justified in doing what we do now in civilization. No, we should, you know, it's generally... Did you see where I'm going, brother? In a civilized world, yes? We started to see the profit is more important than basic needs. So that's it, you know, generally, if we go back to produce only enough food for our survival, there wouldn't be a problem. But there's lots of problems because we overproduce the meat, we overproduce everything. And that's it. So let me ask you this, are you... We're killing the planet by that. I understand that. The planet is a big problem too. And the reason we're killing the planet is because we're growing resources to feed two animals. Oh, that's... That is one of the main reasons, land use. Another thing, yeah. So like, I think it's close to 90% of land use. So we've got like 83% of farm land use on Earth is to grow crops or to graze land for animals so we can feed them so we can eat the animals. So do you see this big disparity in resource use? Yeah. We're using all our resources to feed animals. So eating animals is the problem. So even if everyone... No, overproducing the food because we vastly overproduce. So if we wouldn't overproduce, that wouldn't be a problem because we wouldn't need so much resources to actually produce meat. Well, let me just put it... So that's the problem. So let's just say we've got 7 billion people here. Yeah. What would you consider overproducing and killing animals? So I would say like that, yeah? So how many animals can you eat? So no, I would say that how many times a week you need meat? No, zero. Okay, fine. I would say if I will eat once or twice a week, that's fine. But people tend to eat meat at least seven times a week. So if 7 billion people ate meat one to twice a week, like you're suggesting, how many animals go to the slaughterhouse every year? Probably like, you know, a fifth of what is going now. Yeah, probably a lot, a lot less. But the thing is that if you just stop, you know, breathing, like literally stop keeping the animals, you end up with billions of animals. This is a different topic. This is a different topic. Yeah. I can talk about all these topics because you're jumping, you've got now six or seven on the table. Yeah. So you agree, let's just get this, because now let me not forget this what you're saying. You're saying if we stop breeding animals, we're going to have so many animals we won't know what to do with. Yeah. So we have to keep eating them to keep them. We're supposed to just lower it, lower it, year by year. We should lower it. There's a way to do this by the way. Yes, you produce less meat. To the point, we only produce a little bit of meat. So just for our survival, not to waste a lot of. You can't use survival because we don't need meat to survive. Yeah. You can't use that. Can you eat, do you need meat to survive? Just a question. No. So you can't use survival? Yeah. But there's another thing. Okay. So for now, before we continue, before we continue, can you take survival off of the table? Do you need a smartphone to survive? No. Exactly. So I'm not using survival as a justification. So generally, we could get rid of a lot of stuff to. No, of course. I'm not saying survival is my threshold. You're saying that. I never said survival. I think well-being and having practical things is good. But not when it creates a mass murder of conscious beings. I don't think it's justified. Survival might be your only way out, but I'm saying you can't use that because you're not eating meat to survive. Yes and no. The question is, can we get everyone and feed them on the plant-based meat, the plant-based stuff? Food. You were talking about practical sense. The question was, why aren't you vegan? Right. Why aren't you? Because obviously we haven't even got human beings to stop murdering each other yet. Yeah, true. That still happens. Of course. So it's hard in a practical sense for us to stop getting human beings to murder each other. Human slavery still exists. Of course. It's hard in a practical sense to get everyone to stop enslaving humans. But you don't do it. Of course I don't. So my question is to you, why aren't you vegan? I told you because it's impractical. Because to actually be a vegan, it takes much more work to do it. Okay. Because I want to talk about this. I want to help you with that. But there's a principle. The principle reason is what I'm concerned with more because that would be your motivation to make that easier. Because if the motivation is strong enough, this convenience thing doesn't become so hard. Yeah. With my wife, we stop eating literally. We probably get down to about 5% of the meat we were actually eating for a year. That's good. That's fine. But then we come back to eat a little bit more meat simply because it just was so much hassle to make sure that we got everything. There's a lot of things you have to worry about. And then obviously the pandemic happened and there was literally a problem to buy anything. I get what you're saying. Because suddenly nothing was available. I understand what you're saying. You have a convenient life happens and it's hard to think. You haven't probably considered this, the moral implications of what you're doing. But through the eyes of the victims, because we always look at it through our eyes, don't we, human beings? Yes, of course. We only care about how it feels for us. But for the animals, the chickens who are sentient conscious birds, the cows who are conscious animals, like dogs, you know. You would avoid dog. Would you avoid dog? Eating a dog? You're eating the dog. Yeah. You don't need it for survival. You just want it for a burger. It's hard to avoid. Would you buy it or would you look for a plant-based? Of course. There's another thing. We are born to certain ways. Yes? Yeah. Now try to explain to the Chinese people that the eating dog is wrong when they always did it since they were born. Not all Chinese people eat dogs. There's a small portion of people over in China that do it. If you end up growing up there, it's the same like with religion. I get you. If I was born in Poland, so I was automatically Catholic. I get you. If I will be born in, let's say, Arabic country, I will be Muslim. Of course. There's no... Cultural conditioning. So this is just cultural conditioning. But I think, in my eyes, I think it's, you know, we should try to reduce. Reduce? Okay. But don't try to just get everyone on a vegan because that's not going to happen. That's just not possible. No, no, no. I don't care if it's not going to happen. No. Because we haven't stopped murdering each other. I don't murder because it's not going to happen. No, no. You know what I'm saying? That's, you know, it's a huge difference between you murdering someone or you going to the shop and buying a meat. For the general population, it's a totally different thing. I get you, but I wasn't... So if you're going to manage in 10 years or 20 years, change 5% of the people on the worth, that's going to be a lot. So I wasn't equating murdering people with eating meat. I was saying that because people aren't going to stop murdering people, that doesn't mean that I should. And I'm saying, and what I was saying, I was comparing that. You were saying, not everyone's going to go vegan, so that means I shouldn't. No, no, no. Yeah, that's what I was... That's what it is. That means, you know, we should really try to lower the consumption of meat, but being vegan, honestly, what I think, a huge number of people will never even consider. Yeah, but that argument doesn't work. What they mean, it's for the majority of the people never going to happen. But it doesn't mean we shouldn't try... It doesn't mean you shouldn't act morally, because you're against animal cruelty. A lot of people... Some people aren't against animal cruelty. I am acting morally. No, no, but if you're against... So if you're against cruelty to animals, right? Yeah. You're against animal cruelty. We established this, most people are rational people, are you? And when you go to the store and you buy meat, do you think those animals have been treated in a cruel way? Probably part of it now. No, they haven't. Probably not. Now the thing is that, are you assuming that everyone who is actually buying a meat, is literally lining up with animal cruelty? Yes. Okay. Yes, they are. And I'm an investigator. We expose these places all the time. Do you live in the UK? Yeah.  So we specifically focus on UK farming practices in slaughterhouses. So if you don't know, that's because they haven't let the public know about what goes on in factory farms in slaughterhouses. Let me ask you this. What do you think happens to animals so you can eat them? What do you think happens? Trust me, I have an idea. You have an idea? So you would agree that when you purchase those products with your money, here you go, you're paying these people to be crawled in the animal so you can eat them? Yeah, you see, and then we have a problem because you can't assume that every single person, this is what they do it. They don't knowingly, they don't knowingly with intention, but they are by supply and demand. Yeah, kind of. So what will be the best option? 100% they are. So what will be the best option? Be vegan. Because that's the best way you can reduce your harm to unjustifiable harm. Like it's not justified for me to put a bunch of animals in a slaughterhouse for a sandwich. Now let me give you the example. My grandfather had animals and he will kill them to eat. Now, was that a cruelty? Yes, for the animals, yes. So you think that him really taking care of the animals for all their life and then killing them for sure? I think it's cruel. I think it's cruel.  What's about the plans then? Would that be cruel? Because I answered you, that would be cruel? Yeah. So why isn't it cruel for animals? I can tell you why it's not cruel for plants very easily. But why isn't it cruel for animals? No, I'm not saying it's not cruel. It's cruel. So it's cruel. You see what I'm saying? So now you're saying that generally all human beings, which whenever they eat meat, that's the cruel people. So you don't come across as a cruel person to me. Like I'm saying that you're doing something cruel. No. If I'm doing something cruel, that means I am. But you might not be in three times a day. So now, so now you're on a accusing everyone to be cruel. Like most of the people being cruel. Yeah, but not intentionally. But generally, you have to go back to the basics that we are part of animal kingdom. And of the day, the people a thousand years ago were still eating meat, which means What else were they doing? Yeah. Horrible stuff. Yes, of course. But now, that means that, you know, you're going to ban... My brother. Let me ask you this. Let me ask you this. I want to ask you, a thousand years ago, they were enslaving people? No, we're talking 60,000 years ago. No, no, no. 200 years ago, slavery still happens. But I'm just saying, in the past, a thousand years ago, human slavery happened. Imagine if I had human slaves. But you're talking about two different subjects. No, no, no. I'm comparing. It's always happened. That's all I'm comparing. No, you're talking about greediness and about survival. That's two different subjects. And I'm talking about it's always happened. No, no, no. But you getting to the greediness. So people were enslaved because other people were greedy. They wanted money. That's nothing to do with Indians in America killing buffalo to survive. That's two different subjects. That's survival. Two different subjects. So you cannot get them together and say, oh, this is the same because it's always happened. That doesn't work. No, no, no. I wasn't comparing survival because we already took survival on the table. We know you're not trying to survive. But you did line up those together. No, no, no. You must have been you must be mistaking what I meant. You said a thousand years ago we ate meat.  Then again, you're trying to put the slaver together with survival. Yes, you did. Because a thousand years ago we were doing something horrible and I think it's horrible to eat animals and I was comparing other things they did a long time ago that are also horrible and we can't justify it by saying it's always happened. That's all I'm saying. But you can't get that line up with the same thing. It doesn't mean those two things are the same. I'm saying a thousand years ago was not a reason to continue doing it. No, no. You have to understand that just because people were greedy was a map with people eating to survive. I wasn't talking about greed. Because people no, the slaver was a greedy. That was people being greedy. And slaving people to earn the money. That was simple. Okay, what about animals now? Non-human animals now what are we doing to them? Is that greed? What do you mean? Is it greed what we are doing to non-human animals now? Of course. Okay. And is it also cruel? So it's not survival. So it's not survival. It's not because we've always done it. This is greediness. And is it cruel? Why? Is it cruel greed? Of course it is. So why do you pay for it? Why aren't you vegan? Because I'm trying to survive. Okay. I'm not. We've already said it's not survival. That's the thing. I'm not buying meat a lot. Eating only meat because I think it's fine. No, I'm eating also meat together with all the plants and whatever I can. And I can say I'm eating also dogs with all the plants and also humans with all the plants. You see the produce overproducing of the meat. That's the greediness. So start. I don't think overproducing. So even your backyard scenario you gave me. Even the no, I don't think the problem necessarily is overproducing. It is huge because we wasting so much meat by overproducing and throwing away. It's crazy. So that's the first thing. So before try to convince everyone to be a vegan. Try to convince big companies not to overproduce food. So we're not going to waste so much. So there is the first step. And then when they're going to stop overproducing there will be less available people will start eat less meat. No, no, that's not how it works. So let's start. It's the other way around actually. So businesses businesses only work because you give them money. Yeah. Yeah. So they're not going to stop overproducing if you don't stop giving them money. Why would they stop? Try to try to get people sign up petition try to change the law. It's possible. No, it's not. While it's legal. It's possible. While it's legal. So I will say that. What happens if you don't want to change the law? I will say that. I will say that. I will. That my opinion. It's more possible to actually change the law. Than it is to change everyone. Than actually change the people to become vegan. So that's my opinion. Okay. Let me unpack it. I need to go because my I'll unpack that without you here. Bless you. Thank you for sitting down. Okay. No worries. Thank you. Bye-bye. So basically because this gentleman is left, you are never going to change laws without having the public on board with it. Which is why we try to change the minds of the public. The reason they change laws for women, the reason they change civil rights laws, the reason they change laws is because there's a public uproar and uprising. The reason that slavery is abolished, the reason that human rights are even human rights is because there's an uprising and then there's a bunch of people and then we have a cultural shift without changing the hearts and minds of the people, you're never going to get them to support new laws. You're saying like, hey, I've got this petition. Eating meat and killing animals illegal. And everyone's like, not alike, must take a lot of burgers. Animals were put here for us for thousands of years. We're doing it to survive. Animals don't feel pain. What about plants? No one's going to sign it. So how are you going to do that? Everyone's not going to change. So that means we shouldn't change. Survival was off the table a million times. I think everyone knew that. Because we've always done something, it's not a justification to keep doing something. I'm not trying to equate two things. I'm just saying because we've always done something, it's not a very good reason to keep doing something. It's actually incredibly silly reason. Because we didn't agree on the principles first. If we don't agree on the principles, we can drive down the highway, and every single fast food option has got a vegan option there. You can go into every single supermarket and there's vegan stuff for days. Every single pub and restaurant here has a vegan option. You have no excuses in the UK. It's cheaper on average to buy plant foods from Audi than it is to buy fillet steak and meat and all these things on top of it. So you can design a very cheap diet and it's very easy. There are some practical things that you can learn along the way, but dietary wise you can switch tomorrow. No problems.


Hello and welcome to This Week in the City. Highlights brought to you from the Public Relations, Media and Marketing Department. My name is Alicia Yutzi and I'm your host. For This Week in the City, join us at the City Council meetings that are scheduled for December 4th. At 9 a.m. City Council's Economic Development Committee will meet here at City Hall. At 2 p.m. City Council will hold a full work session and at 6 p.m. City Council will hold their regular evening meeting. For agenda items, please visit our website at columbiasc.net. Also this week on Thursday. Join us at the Columbia Art Center for the holidays from around the world feature. This will be a part of first Thursday on May. For details, call Parks and Recreation at 545-3100 or check out our website at columbiasc.net. And as we roll into the weekend, don't forget about Columbia's Holiday Ice, now located at Columbia Center. The ice skating rink is now open. For details on hours and fees, call 545-3100 or check out our website at columbiasc.net or follow us on our social media platforms on Facebook, Twitter and Instagram. We hope you have a great week in the City.


Studying Sing-Song by Daljit Nagra Here's how you can analyse this poem In terms of structure, this poem is written in 13 stanzas of irregular length The poem opens by telling us that the speaker runs as far as shop The poet uses this phonetic spelling to show that the speaker is Indian The reference to My Newly Bride indicates that they speak in non-standard English showing that they're not originally from England and they've just gotten married He mentions V have made love and Anjumman is used here to emphasise how the speaker is in love with his bride The poem uses this refrain to show that the speaker is distracted by his bride The bride swears at his mum and this hyperbole is humorous because it suggests that he's married to a very non-traditional woman His bride is not traditional at all, she has a short haircut and she wears really modern clothes This pathetic fallacy sets a romantic mood, we can see that the speaker is in love with her These rhetorical questions at the end show that they are being seductive to each other and it really runs against how people see traditional Indian love


Let me turn up my volume here, man. I'm freaking bless, bro. I'm freaking great. I'm freaking grinding hustle mode is on Yeah, I'm just fired up man fired up. I don't know if you can tell but my background here. I got into a new place Just moving on up man moving on up trying to do the damn thing, you know what I mean? Wow Did you did you guys move to a new house? Yeah, my wife and I we just got like an apartment right here in San Diego, but Yeah, just love it man. Love it like I I've been in houses forever But now like I have a nice apartment and I don't got to worry about shit, you know, I mean like yeah Landscaping or anything like that like right like so just have like amenity amenities and yeah Dude, it's just it's a cool location like down the street from everything and everyone we need like So we just moved in here a couple days ago, man.  Yeah, but I'm just fired up man. Now, you know kind of level up, you know, so congratulations on that sounds like a good move Thanks, bro. Thanks, man. Yeah, I'm coming We've been wanting to move for a few years now and just closer to like my son and closer to my wife's mom and Closer to my son's mom and it's closer to like my little boy. He freaking two minutes. He walks to school Yeah, it's that type of situation. You know what I mean? So really cool. That's awesome Man, that's really good to hear, you know, change is good. You're thinking like an agent man.  Yeah, this book right here Let me show you What was that I think it would let me see if I can Google it it was this book that really Success success principles. I think it was success principles of the of Let me see It was this one right here, dude success principles from the Bible I ended up reading this book bro And it just kind of it completely gave me a different perspective. It was Was it It's a super popular book Um, it's one of the it's one of these dude, but that was that was the title But I don't know which one which one it was but I just I read this book Like about a year ago and it just it completely gave me a different perspective on On how to manage your time And and and where you should be putting your time if you're trying to do something if you're trying to be Yeah, you know build a business for example And the fact that a lot of people will look at Look at you where you're just maybe lazy You don't want to learn how to fix your own car because I was kind of raised that way where it's like, dude If you don't know how to fix your own car, you're a dumbass, right? Like if you don't know how to mow your own grass, you're freaking you're you're you're going to be lazy Yeah, that's how I was growing up how I was raised where it's like I have to know everything But then I ended up reading this book like not even long ago.  You're blessing that mechanic You know, so it's a completely different way to look at it Where where it's like like like I'd rather have you clean my house because God knows you could use the extra income And that's a blessing You know, yeah, so yeah, I mean that's my life, dude That's this is what you know It's a big key thing for me right now is time management and it's great because you know I do like I'm trying to focus on like time blocking right And you know when you wake up and you and you start doing things give yourself a certain amount of time to do something And then move on to the next thing and you get these time you feel very not even feel you to see the product productivity You know, you say it shouldn't take me more than 30 minutes to do this and then I shouldn't be I shouldn't like just zone off into something else I need to go to the next thing that I have which might take an hour And then after that it's and there's by the time you've done four hours You you really accomplished that you know, you wrote some of your book You you did some of the stuff that you need to do the you know Straighter stuff to build the stuff that we're doing and You know, so it takes a lot of focus, you know, it's like focusing Short amount of time into these time blocks and I agree time management. It's huge So I'm a delegating task to let somebody else do things can be valuable Freedom of your time to do what's more valuable for you, you know building your business spending time with your son So I agree 100 And so yeah, so yeah Long story short moving into an apartment where I don't got to worry about none of that and just being comfortable Like that's kind of where I'm at right now in my life, you know, I mean Great, so I'm just I'm thankful man What do you got going on? What are you working on? Well, you know, uh, I was really appreciative that you shared that gave me that share code in kartra and I got that installed And I thought, you know, maybe today would be a good day to jump into kartra And you can show me a little bit how to edit some of those those assets and that In that share code that you gave me, uh, just go over that a little bit Let's do it. I really want to focus on kartra I want to focus on putting some energy into kartra and getting that kind of, you know build up and get that up and running Heck yeah, bro. Did your volume go higher or is that the highest your volume? Yeah, yeah No, it should go higher. Let's see How can you hear me? Yeah, perfect Is that better? Yeah, that's better or is it still is that still pretty low? That's fine. That's perfect. Okay Going to show your screen Okay Okay, perfect Go to kartra Cool, man Yeah, so I'm already logged in. Uh, I took I took advantage and made sure after after our last strategy session I went I did what you did.  Like I don't like me like I learned from like Years ago when I when I had so many things stored on my on my laptop and then I ended up getting my laptop stolen This was probably like like probably like when was this this was like this was like 10 years ago 10 years ago and I had so many pictures on there And and and after that did I'm like never again never again Will I store anything on a laptop or never again? Will I store anything on a cell phone?  There's no images.  No images. No videos. No clutter nothing any important pdf any important file It's all on Dropbox so I can lose my computer right now and I don't even I don't care, you know, so yeah Yeah, dude backing up everything is so important, man So, so that's that's a footnote. I'm gonna take from you then and I've already done that taking that step I want to get everything backed up into cloud. Yeah, dude in the cloud A lot of people save it on an external hard drive, but it's like dang dude. What if you lose that external hard drive? You know what I mean? True. So it's like I gotta put it in the cloud Yeah, you know, I I agree. Good strategy, man. Heck yeah, dude. Okay. So what do we got? We got we should have we should have my communications. We should have my pages. We should have my forms We should have my calendars We should um Yeah, if you click on um Click on available campaigns. So you should you should yeah, you should see at the top available campaigns Available campaigns. Yeah, so the one that I shared over to you should be right there Um, where's it at? Yeah, it's right there the book right here. Yeah, perfect. Perfect. So then um If you click on well, if you click on my products, I mean that's where that's where it kind of starts is Is my products to the left To the left. Okay.  Yeah, that's what I don't think I included in the share code was the product So that's if you're sharing that's if you're selling the products if you're selling your ebook Yeah, are you are you selling it or are you giving it away? Well, so last time we talked, you know, you said maybe I should sell I think I should probably sell it I would like to sell it for five bucks, you know, I think that's a good, you know, I'm still I'm still working on finishing up that book Um, and I think selling that would probably be a good place to start. Yeah, you could for sure sell it Um, what you would do it's all to you guide me on where you want to go We can go products and set up a product or we can edit the other pages You just let me know what you want to do Um, well, if you think it's probably it might be good to you know, use that as we talked about also I can use that as an offer So maybe we actually, you know, if we want to edit it so that It can be given away As a free tool, you know to to get people enticed I think that's probably a good place to start as well So maybe we want to go that route and that might be my biggest advice where You started you started as a free download Yeah, and and and you use it for sure to run facebook ads and and that's a free download click You know click click learn more or click download to get your free copy And what I would do if are you is I would and it's what I it's what I've done um Like if you go to my business page My facebook business page like I have like I have so many reviews man So what I what I do is With the book I'll I'll tell them I'll say and and and it all started by giving it away for free Where I'm like, okay, you're gonna get a free download But in return would you mind giving me a review on it? And so in your case start giving it away for free and then start getting reviews and as you get 10 15 20 reviews Now you have social proof and now you can start selling it okay Because um people can see oh great book I read this book and blah blah blah and that creates a buying frenzy You know people are like damn and and and the people that are seeing those reviews have no idea that those people actually got a free download Right, they just think that it was always for sale You know so I think that might be a be a good route for us to go if we want to work on you know setting that up setting up that That campaign and those snap funnel to do that would be amazing So click on click on my communications. So in my communications, you'll have a list and you'll have the sequence um See so where did you import the share code? Uh, I did. Let's see. So let's go to yeah, you actually you did you did import it, but I don't think you you deploy You imported it, but I don't think you deployed it Right, so let's deploy it right. Let's deploy it. Let's deploy it click on my campaigns available campaigns and then click on the three dots Okay Yeah, we gotta deploy. Yeah, there. Okay. So here we go. All right. I know you'll see dude So now with prefix campaign name. What's what do you advise me? What do you advise that I do here in this situation? Okay, so right here. It's just a prefix just a few letters give it um Put just abbreviated and it's just this is just internally you can always delete this But for the for the deploy You they want you to categorize it and just have a prefix prefix. So what you can do is you Bend what's the name of the book? it's gonna be uh Health and well Yeah, it's gonna be I haven't actually have a Have a like come up with the name the actual name yet. So I can we can say bs of like ben sales funnel right now It's that word bsf. Yeah bsf That works for now. That's perfect. And then and then campaign name Go ahead and um, and and you could take out the yeah, you can you can rename that Okay, so the campaign name can be uh book funnel say book funnel. Yeah Perfect and then import Okay, so this yeah see so I I know I I included the product one as well. So um Now we'll be able to click on everything to the left and and see everything So go ahead and press play watch this quick little video Okay Okay, so exit of that and then um, you can follow the red tabs to the right But um, I'm gonna walk you through all that anyways. Okay, so um So let's go ahead and click on my products to the left. So now now everything is is in so if you click on my products to the left Now you should see um a product Perfect So this is this is where it starts, you know, we have one I gave you two pages I gave you the sales page if we want to sell it under my products And then I gave you the the landing page if you want to give it away for free Okay, so you have the whole thing dude. So so in this case what we can do is we can well first of all Did you set up a stripe account? Uh Stripe account. What is that? Okay, so you have to set up stripe account do this part later, but open up a new tab Okay, and and just type in um go to google and type in stripe st r i p e Yeah, save this bookmark this page. You'll um set this up. This is your your merchant account So when it comes to people who sell stuff online Um 99 of them use stripe So this is free But they just charge you on every transaction obviously just like any credit card processor does Yeah, and all of them are the same So if you go to your local grocery store and you pay with your visa That grocery store is paying a fee to the credit card company or to the merchant account to the merchant. Okay Stripe is the merchant account. So stripe They charge like 2.9 percent of every transaction Okay, which is it's it's freaking.  I mean it is what it is, right? I mean it's something that's part of the business, right? Yeah, it's it's a part of it's it's a part of the business, bro Like it's your expenses and that's why sometimes when I charge clients like a thousand bucks or three grand It's like damn dude I'm charging i'm charging them three grand through stripe and stripe is taking 2.9 of that three grand Okay, you know, that's like a good little chunk You know, yeah, it is just process a damn card Just to process it. Yeah, you know, but this is something that I'll this is something that I'll Shall I do this like after our Session or yeah, because now or yeah, you could do this after because you're gonna be putting in private information like you know like Okay Yeah, so do this part after but but save this bookmark this or remember this page because you'll need to set that up And then do you have a PayPal account? I do have a PayPal account. Yes. Okay. You need to just switch it to a business account Okay, the PayPal personal account. You might have it under personal. Yeah. Yeah, so You'll log in a PayPal later on and then you'll switch it to a business account You should be able to see in the settings Just switch it to business and then that's when you can set up your product In cartra So, um, either so change it to a business. Uh, I don't need to open a new PayPal. No. No. Yeah, you can just change it Yeah in the second And so what what I would do is yeah set up both of those for sure Um, I mean a lot of people will just go through Our process they'll buy your book and they'll pay with their credit card But then there's a good amount that actually pay PayPal And so if you didn't have that option you probably wouldn't have made that sell so you want to give all options Got it. That makes total sense. Yeah You know, so I I've gotten so many PayPal orders and it's like dang dude if I didn't have PayPal I would have missed out because some people don't want to put in their credit card, you know For sure. That makes total sense Okay, so let's go back to cartra. So we'll do you'll do my products later. Um, and that's again when you're selling it So you can do that part later, but So go to cartra and then um What we'll do is we will click on um My communications so right there my communications So now you have you'll have a list and you'll have a sequence So scheduled appointments. That's what I sent you So I said so scheduled appointments. That's for when like in my case with my funnel They go whether they're going to the um paid book Cells page which Well, actually, you know what let's click on it right now hover over my pages. Don't click on it. Just hover over my pages Okay, right click and open a new tab Yeah, let's see right click Open in in new tab So on my pages Let's look at that real quick you have These are all the pages, right? These are um We'll hit hit all categories. Do you have different pages set up hit all categories?  So that's fine. I hit scroll down a little bit Let me see if you have any other pages. Just scroll down scroll down No, not not in that just get out of that Okay, so those are all my pages I sent you except for the bottom one the blue Yeah, okay the test one that you and I did. Yeah, okay. Let's delete that one. Hit the three dots and get rid of that one Yeah Okay, so What I sent you is um, if you scroll down Okay So that one right there the books the the book sells page In the middle So that's the sales page That's the sales page as they go to that page That's the main home page. That's the main page one page. You click on it.  That's one page Okay, when they buy they go to a thank you page Which is scroll which is which is right there the ones to the to the left and the right of it So you get the paid book. Thank you. No down you get the paid book. Thank you And then you have the free book. Thank you. Thank you. Okay, so if they buy it They end up going to the paid book. Thank you. Thank you. And that's the thank you page That's me on video saying hey ben or not ben. I'm just saying hey, thank you so much Here's the four points that write this part down Because this is what you want to do as well You want this to be a video dude like for sure for sure on that thank you page They need to see they need to see you they need to see the real ben Yeah On that video that could be a short video here are the four points you want to hit on Number one thank them They just bought your book. They just downloaded a free copy Whatever It's time to thank them. Thank you. Thank you. Thank you like in that video right there I think I'm saying thank you three times dude as a first time. Thank you. Thank you. Thank you Thank you for purchasing or thank you for getting your copy like I'm literally just freaking just humbled by the damn thing Right because I really am I truly am and I'm and I'm saying in the video. So I'm saying thank you that's number one Okay, number two. I'm introducing myself um Number three I'm letting them know that they just received an email So if you just purchased it check your email, there will be a link for you to download it Or if you just downloaded a free copy, um, and I don't need to really Distinguish that in the video. I just leave it general. Hey, thank you so much for getting your copy I don't say purchase or I don't say free download. I just leave it right in But number one I'm saying thank you number two. I'm introducing myself and number three I'm telling them to check their email because I just sent them the link to download their copy That's number three And then also I'm telling them to check their emails because over the next few days So right right right now is when I'm already Programming their brain to think emails Check your email check your email check your email check your email and I tell them I say hey man Check your email Over the next few weeks because I have a ton of great training videos coming your way And that's number three. That's point number three check your emails And then number four This is in my case. I don't know how you're gonna how you want to set up your side of it all but In that video. I'm telling them to schedule a call You know, so that's just my whole business model. This is how I get clients I you know, I tell them to schedule a damn call So If you open up that page watch just click on it hover over the book the paid book Thank you or any of them free book thing. Yeah, click on it click So right below you'll see the button. So in the video, I'm telling them I'm saying hey man Click the button below it'll take you straight to my calendar where you can schedule a 30 minute strategy call You know, so you don't have to have a calendar in yours And and that might not be your model where you're going for an appointment But here's what you'll do. Here's the fourth one. Here's your fourth bullet point Your fourth bullet point is going to be click the link below To join our facebook group There you go. That's it. Yeah That's that's my first strategy is try to just build some interest My next one would probably be like you said like get those consultations And get that, you know, get those appointments set up But like maybe right now get people into the facebook group get facebook people into the facebook group That's the fourth call to action Join click the button below it'll take you straight to our facebook group where you can, you know Join our group and blah blah blah Yeah, so that's on the thank you page man So my whole point of telling you all this is is that they go to the book They go to the paid book page or they go to the free download page. It doesn't matter Exit of this part Either way, they're going to a thank you page so Those people who learn on the thank you page.  So now we have we have a few lists Now I have a list of everyone who got a free copy I have a list of everyone who actually bought it Um, and then I have a list of everyone who actually scheduled an appointment Okay So what you can do is you can maybe just take out the scheduled appointment one You're not gonna I don't think you're gonna need that one because you're not going for appointments So you could take out that one. Just exit of that one Exit that one out. Yeah, excellent out So those are the two lists right there and then you can edit you can edit the title for sure to hit the pencil And you can edit the title and you can edit that sub Title Yeah, so you can just change that You know change that And then that's a bsf free book. So what should I name a list? Um, what should I call this? Ben is that okay bsf Free book for customers. Is that okay? Yeah, you can you can leave it at that Okay, leave it at that and then that public description is what you'll want to change for sure Thank you for downloading your copy of right health and wealth hacks or whatever Then health and well then health and wealth. Yeah, I'll have to come up with whatever it's gonna be But I'll I'll change that then. Yeah Okay, okay, so copy that and then and then you'll use that for the next one copy. Okay So hit edit And then that's that and then change the bottom one the next one So change that So remember everyone Everyone who fills out a form On any landing page Needs to go on to a list So right hit edit Okay So now you got your two list and then if you scroll up you're going to um Hover over communications and now you have sequences Okay, so sequences or is your drip system is your email autoresponder Those are the handful of emails that are going to go out After they download the book So after they opt in click on that They're going to get a handful of emails And so that's what I have right here So Go ahead and open this up hit the edit So in my case, um They download the book they buy the book whatever They're now on my list and they're now In my sequence And when you open this up, you'll see just a handful of emails That I have set up Re name rename the the bsftsre a yeah rename.  Okay, uh Ben's health and wealth for now. Yeah Okay So that's the name of the sequence And and to be even you you want to kind of try to be as specific as possible Like Ben's health and wealth are you going to know that that's the book? Are you going to know That that's the opt-in page that um like if you just look at that like Ben's health and wealth um Like what I try to do is I try to keep everything consistent like whatever the the list name is That's the name of the sequence as well Like I try to keep everything Named the same Just so I don't get confused So so what did you name the list? So the list I don't know what did we what did we name the list bsf book funnel Yeah bsf book bsf funnel. I think Just bsf funnel. Okay, so name that that then too Okay, yeah name that Okay, click edit. I think you did book funnel, but you could change it later. It's no big deal But just try to keep try to just for your own sake Yeah, you want to you want to keep everything the same so click edit so in here My whole strategy is again To get people to schedule a call like that's just you know, my my full-time business That's what I do is I freaking talk to clients all damn day and so In my emails, that's what I'm trying to get them to do is click the button below to schedule your best time to talk Hit start tutorial and just go through this So you can read this later, but this this is all the stuff that you're going to want to learn Um, but just scroll scroll down hit next next next next just keep hitting next but um In my emails like this is my whole sequence that I sent you right here You're going to see five emails And in my five emails and that's why I sent you all those pages So if you go yeah click next next next next next If you go, um Click at the top tab again the cartridge the other yeah click on let's get started Oops Let's go. Let's get started. Yeah, click on it and then open up the other cartridge tab So if you look at all these pages you have, uh bsf step one of five step two of five step three of five step four or five step five of five So the way I have mine set up Is open up the other cartridge tab Let's open up the first email So This starting rule That right there is the red is anyone who purchased the book And then the blue is anyone who opts into a form Okay, so it's it's anyone who opts and so you're going to want to change that part. So let's edit that real quick Okay, where do I edit that up? Um hover over the starting rules up. Okay Hover over the blue hover over the blue Okay So anyone who who? Who fills out the form Or anyone who purchases the product who purchases the book Those people are on a list, but those people are also in this sequence That's the starting rule so click on order so That right there Is the product now you got to set yours up to stripe and PayPal, but that that's the product Okay, so so that's the starting rule Give me one second. Okay So hit save So When a lead meets those criteria those two criterias that's what's going to trigger the next email that goes out So In my emails if you open up hit the three dots and that that email so here's what happens They are what are which one? They opt in the three dots right there in the first email day one one day down no down the three dots Okay, here we go. Okay click edit So when they purchase the book or when they download the free copy they get an email right away Okay, they get an email right away The next day That's when they get this one so And they're only getting it If all of these recipients if all of those tags are Are if they meet that criteria, so you're going to want to Delete all of that But this is this is this is telling the system scroll down Look at the recipients. We're looking at the recipients so Everything is about tags. Everything is about Purchased like I have it set up right there. Stay right there. Stay right there. I have it set up where if they purchase this product Then send them this or if they don't purchase this product send them this email So everything is a base is based around that like Let's say for example, you have something for sale Right, like you have something for sale And and and a person buys it already, but then tomorrow They happen to find out that you have a book and they go in Download your book and now they're they're in this sequence and in this sequence you're trying to get them to buy your product But they've already bought it So I don't want them to keep getting these emails Although they downloaded my book after the fact they purchased the product first My email sequence is all about getting them to buy the product But if they already bought it They don't need to keep receiving these emails Right, so I have it set up right here where if they purchase certain products of mine They don't need to keep getting these emails Right, even though they already even though they download the book after They already purchased my product. So I don't need them getting these emails Right, so this is where you can you can you can segment all of that and that's super super important But in your case, you'll just um You'll just take out has purchased product Has tag has not purchased. Yeah, you could take out has not so click the pencil The edit right right here. Yeah, and you're gonna do this for all the other ones We won't go through all these together. You'll you'll just there's only five of them. So you'll do the other four so x out Uh purchased purchased purchase those last three You know three which are Uh, which which Walmart says purchase, uh, that one that one the second one and the third one. Yeah x x x The bottom. Yeah Okay, so has purchased product They get these emails or they downloaded the free copy They get this email. That's not acceptable. Okay, so hit edit Okay, so now In here also I can choose When I want the email to go out. So the delay I have I have one going out a day and it's only one going out a day for five days Now I have some funnels where I have one going out for freaking 25 days So it just depends on your on your business and your strategy And and your offer so in this case I just have five set up and so The communication you can choose day and time, but I just let let that by default let cartridge send it out whenever they send it out As long as it's 24 hours later, they'll send it out whenever 24 hours later because if you scroll up, we have the delay for one day So one day is 24 hours. So if you opt into my page right now, and it's freaking 136 One day later tomorrow at 136, you're gonna get this next email. So it's based on that delay time But it's also I can change the day and time and I can say, okay Send it tomorrow, but only send it between the hours of 8 a.m. And 5 p.m I could do that too, but I don't want to I don't don't do that So the day and time don't worry about that communication. That's just internally. That's the that's the the title Here's step one of five The gateway you want to change that So you have a dot-com email, right? Yes, so after we spoke last time, I uh, I I went and directed my um, My email my domain To to this here. So once we create a landing page, it'll go to the landing page So I did do that through blue host. Do you have did they help you set up an email? Yes, and I did that as well too. So I have been at Ben's health and wealth perfect, uh at uh Ben's health and wealth, you know dot-com. So it's a gmail It's a gmail based account, but through a blue host and it's been at Ben's health and wealth dot-com Perfect. Perfect.  You can you're gonna have to change it here for now Go ahead and edit that. All right, but I'll show you where to put it so you don't have to always Keep changing every time. Yeah, either by default Okay, so the email gateway. So I change it here. So no leave that there. It's just a send from and the reply Okay, so that's gonna be the same thing too Yes, so we'll um, we'll update that Okay Okay, I think we got it Okay, perfect. So let's hit edit hit the green one Okay, perfect. So that's that and then you'll just do that for for actually, let me let me touch on a few more things So we got delay day and time communication gateway recipients Split test don't worry about email content Is what is is where your text goes and then the automation don't worry about that right now So email content. So this is where you'll open up every email And just edit the text so Back to the pages that I was showing you step one of five step two of five My strategy and this is what I recommend you do as well Is open that up Edit no click on the pencil So the way I have mine set up man is When they download the book I'm going to keep everything on that topic. I'm going to keep everything When I communicate with you via email from this point on Especially in the first few emails which are which are what my Sequence consists of my sequences in 100 emails. It's the first five Yeah, so in these first five or it could be 10 whatever But in these first handful of emails, they're automated And they're going out without me lifting a finger And they're all about what you downloaded and this applies for any business if you're A dentist and you're giving out a free coupon To download to you're running a facebook ad and you're you're promoting a coupon for a free teeth cleaning That person clicks on your ad they go to your landing page They enter their name and email because they want a free download of a free coupon Over the next five emails those emails need to talk about that that teeth cleaning Those first handful of emails need to talk about getting that person in to get their teeth cleaned Same thing happens with the listing the real estate agent. You're running an ad for a listing That person goes to your landing page. They're interested in the property. They go to your landing page. They opt in Over the next few days those emails need to talk about that listing Don't try to bring up, you know a different listing.   They just downloaded my book So over the next five days, I'm going to talk about that book And so the way I have my email set up here Is when you click on step one like those are all links like step one Watch the video here Those are hyperlinks when you click on that That takes them to my page So that's the page I gave you step one of five. Yeah, okay and in that on that page Is me talking about video in video Me talking about step one in the book and and and the whole call to action That i'm even saying in the video. Hey and by the way, if you guys need help with this Click the link below It would take you straight to my page where you can schedule the time to talk can't wait to talk to you So in my case, I'm trying to get them to schedule a call And so I'm just bringing more value By putting myself out on video and talking about the book Okay step one and so in your case what you what you can do is Have that video on that page Talking about a piece of the book chapter one And it doesn't have to be a long video a couple minutes And your whole call to action is to click the link below you guys Make sure you join our facebook group because we're growing like wildfire right now and we're freaking excited Click the link below. I'll see you guys in the facebook group okay, so so The reason why I have it set up this way and I have it going to a page Because I could easily have them click on step one and they go straight to my youtube channel Like I can have because it's a video So I can have that video linked they click on step one and boom they're on my youtube channel watching that video But the reason why I have it going to a page Is so I can keep their attention They can watch my video and There's a one button right below That they click on to schedule an appointment So I keep their attention by keeping them on one page rather than having them click and they go to my youtube channel And before you know it they're watching freaking videos on snoop dog Yeah You know what I mean, so oh, yeah I want their attention. I need their attention and That's number one Number two. There's one button. That's the call to action Click the damn button join the facebook group. Click the damn button schedule a call So number two the call to action. It's right there. So if you open up those pages, there's a button on all of them Actually, I think you have five pages. I think there's like a button on three or four of them We'll look at them right now But then also the most important number three why I take them to a page and not straight to my youtube channel When it's a video I could easily take them to my youtube channel But the third most important reason which should be number one But I'll just name it three It's so I can facebook pixel them So when they land on that page they click on step one They're going to a page where I have my facebook pixel tracking them So now I can create all these I could put all these people in a custom audience and run and add to them in the future Because these are all people who watched my step one or two one to five one or nine Like these are all people that landed on these pages Yeah, and I'm tracking all that activity with my facebook pixel Okay, I couldn't track that if they went straight to my youtube channel Right, you know what I mean? So So That's the text you can just edit all that out Um scroll down. Is there anything on the bottom? Yeah, so I got one question So where it says, you know, will I uh be able to get their their first name? We have to put their name in there Physically or does that auto populate like do I need to go into a database to to get grab their name and put the name In there and send it or how does that work? No, that's all part of the opt-in form. They filled out the form So it offs that so it fills that in Yeah, dude when they opt into a form they're automatically on that list Okay, so their name populates in this email when it goes out to them You mean right at the top where it says name our first name. Yeah. Oh, yeah, dude. Hell. Yeah Like click on um click on the pencil the pink one. Okay Yeah, dude, right there where it says first name click on um click on dynamic variables to the left. Okay So anytime you want to call them out by their name you copy that first name and you paste it over in the text Okay So that's why when you see my emails go out to you when you schedule an appointment Your name is in there All I do is I copy first name And then I paste it wherever I want to Call you by the first name at So grab it copy it first name copy this one copy it Oops Copy and then and then and then hit the pencil the pink one again And then just say just paste like hope you're well and crushing it today And then paste it right after after today take away that exclamation Yeah paste it You might have to do control v Okay control v. Yeah control v So wherever you want to place that first name Scroll back up To do it Are you on an apple or you want to um pc i'm on i'm on a mac Okay, so on mac it's something different. I don't know what your paste is. Yeah, forget what it is the command v There we go command v bam So take away that exclamation and just and just make it sit there pretty like make sure the the space is right Like that's their first name. Hope you're well in question today ben Okay, so yeah, dude that is the freaking variable that the dynamic variable that puts in their their name Great. So once they once they often on that page, then it just start any email that sends them it just puts in their Yeah, first name. It just puts it in. Okay. Oh, yeah But make sure the font is matching. So just highlight that first name highlight it Okay And just always check the font always check the size So look it's aerial 16 when the other text I think is 18 or something or is it all 16 Uh, it's all six. It's aerial. It's all aerial 16. Okay. So yeah, just always make sure it's the same and and it's you're good to go Okay, yeah, dude, but I always put that first name. I'll put it in the subject line I'll put it down below. Okay Yeah, dude, so Yeah, that that auto populates their first name for sure Okay, so And then what you'll do is you'll just yeah, you could just like scroll down right where it says step one Yeah, you might have to hit the pencil the paint the pink one. There we go So highlight that step one Not the dot. I don't think that the dot just everything but the dot. Yeah highlight There we go and then and then hit the hyperlink that link at the top To the right to the right Right there where it says 140 to the right of 140 to the right of 140 right there. Yeah hit that That's where you'd put the link for the page I see okay so So this would be the link for The the facebook page or whatever if I wanted to go to the facebook page. No for the cartridge page For the cartridge page. Okay. Well in this case, it's a cartridge page. Yeah Like that's what I would do like I would have the email written out And I would say hey man click here to watch this video. I just made or whatever and you're talking about the book Uh, I didn't really see the video.  Well, what's the difference between step one and oh do they both to both of those go to the So either you give them two options to go to the same video So whatever either one they click on will take them to the video And then the video will take them to you after they watch the video They can click on the link below to go to the facebook group. Yes, dude. Watch click send a test scroll down Okay, send a test to yourself scroll down down down down Okay, send a test send it to yourself and open up that email real quick and test it. Okay, so just send it to Send it to any of those that you have open right there or whatever those emails Okay, so send a test and then so yeah, dude look at what i'm saying. So click on Either either one of them the step one or watch video here or whatever So it'd be hey ben here's step one of five I see there's an email click on it click on step one or watch the video And so now I'm taking you to my page And on this page on facebook pixeling you I'm getting you to watch my video And then if you need help with this step schedule a call below You click on that it takes you straight to my calendar Wow, that's awesome. That's my real email that I send out man That's that's awesome. So the mine would be You know when they click on that they can since i'm not scheduling calendar right now It could be a video that they watch and Below is a link to go to the facebook group Yes, dude that video should be should be you talking about something about that book Okay That's awesome. Okay, so I can have that video there that talked about that first chapter of the book like we talked about And then click the link below. There's gonna be lots of great information in this group Bam Okay, that's that's awesome. So on this page i'm on facebook pixeling you um I'm keeping your attention And there's only one button and that's the call to action So That's why I take them to a page and so the way those emails are set up and the way those pages are all set up is Each one so tomorrow you're going to get another email. Here's step two of five I'm sorry, you know, here's step three of five You know, so in my book i'm teaching five steps and that's what are in my emails So actually works out works out well for me because my book's gonna have five chapters. So Dude, it's perfect pretty you've lined you already lined it up for me. Um Okay, so basically what my job, you know, some homework that i'm gonna have to do is Editing each one of those those sequence emails Um and and critiquing getting a video up, uh, you know There's a lot of work to do inside cartra, right? I'm gonna have to do Yeah, dude, you got to rewrite those emails Yeah, okay, and keep them simple too, man I mean you don't got to go crazy like freaking author style like just put your own personality And that's why I love video man because i'm not the best writer either I I portray my information better via video Not everyone's like that you might not even be like that to tell you the truth If writing is is your you know best thing then then then you could probably get down on an email like that and write everything But I in me I my in my case I just write try to write a little bit and then just try to portray my message in my video Okay, you know, so I I agree. I think that's a good. I think it's people want to watch more and read Yeah, dude anyway, so yeah, I think write less and and you know record record a quality video Is probably the best way to go. Yeah, dude. Yeah, so um That's email number one. So let's get out of this one. So hit the green one at the top at it No, not that not that. No, no, no, no, no, no, no not that. Don't click that the green one. Yeah. Yeah, okay So then you'll just work on the next few emails man, okay, and that's the sequence so Model this first one the recipients um And that's pretty much it is those recipients you'll want to edit Email number two three four and five to model this one Okay, so hit close and then hit done and exit and you can always add more like if you wanted to add five more emails to the sequence You can you can do that too Okay, so to the very left Like let's say for example, like let me walk you through one real quick. Just go to the very bottom Okay, let's say we add a six one Okay, so Let's x out of that line the line that's connected to automation and complete Or it says uh Right here. No, no, no, no, no, no, no, no the line the line the actual line right in between automation and complete Yeah, right there. Okay down down Right there x out of that. Yeah, so yeah delete. Yeah x that And then x above the line above right there.  Um, yeah, right there. There we go. Perfect happened. That's good. Yeah, that's good And then the automation drag that down a little bit Okay, let's just give it some room Okay, drag it down a little bit more a little bit more Oh, I love this. It's very visual Okay, perfect. And then now to the left All we're gonna really I mean as you get more advanced you'll you'll use automation. You'll use split But right now just send email like just focus on send email. So click send email to the left Okay, up left click and drag And drop it right below Right there drop it right there. Bam So just let it go and then boom. So now this is gonna go wait a number of days. So let's wait one day So now They're gonna get an email every day for the next seven days Okay, so wait for one day change that zero to one And then you can leave the hours so you can leave that there. Okay And then um hit next And then any time of the day is fine. Yeah, I always leave it leave it. Yeah, leave it hit next And then so this is where you just name it So just like the other one step one of five step two of five step This is just an internally so you can You know look at everything from this point and see what it is. So Just put I don't know put a step one of six just so you can Yeah You can always change it later Okay, so hit next And then the gateway We got to change that email again But once I have you update it then it'll be there by default Okay We got to update it first Okay next and then recipients You could put um Send if like at this point when you're this far down In the starting rules We put whoever opted into this form and whoever purchased this product That's the starting rules But by the time you get down to this email some people are going to unsubscribe So the recipient send if They're still subscribed So hit the drop down select hit the drop down send if subscribed To list And so the list Is either one so change to do both of them Add And then you got and or or you have or so click the end Or you're gonna want to go with or subscribed to list And then choose the other one So if they're still subscribed at this point, then this email will go to them if they're not then they're not getting this email Next And then split test don't worry about that single email just do single single email And then next and then there goes the content So When it comes to the content when it comes to email All always click on advanced I'll create one template and I'll use that over and over and over so above advanced the blue. Yeah, click on that. Yeah, click advanced Yeah, click. Yeah, click that. Okay. So now you're in advanced Click on design templates Click on my templates. Let me see if there's something in my templates This is where your template will be stored the one that I want you to save Can you click on my templates? Yeah, I thought uh It's not then you click. Okay. So you have to see that's fine.  You can change it to purple like you can do so many so many things with the actual template Just like building a page Or you can build your own template and so This right here is super important because I like to keep everything consistent, man So my emails I want them all to look the same Same footer Same copyright like same same like just basic template, right? Like I don't want to send them that one and then all of a sudden tomorrow they get a different one That's all purple Right. It's like you got to be consistent with the with the aesthetics of all your stuff pages and emails so You can either choose one of these and and and work around it or you can build your own So if you click back right there where it says full templates click that back arrow Yeah, click on yeah, there you go that one click on that one So you can go headline you can go text you can go content you can You can you can just drag it click it drag it over drop it And yeah, you'll see drop so you just drop it So you can just play around with this and just and just drag All these little things over And start building out and then what I end up doing is I'll put a off for sure always make sure I put a footer So yeah hit the back And then and then go down and go like so there's buttons. There's all kinds of things man So I'll I'll make sure I grab that footer link up all of the social links Actually drag it to the very bottom not right there so, um I think you can I think you can hover over it hover over it Can you drag actually? No, you get yeah, you exit out. I really can't make an exit out You have to on the page you can drag but on the email You you can't so just Yeah, I'll just drag to the very very bottom then let it go. Yeah, right there drop your blog Okay, so I'll like link up all those and then and then and then I'll have a template And then I'll save as template and then I use that one over and over and over and over So When you go into the next email You're gonna see it. So click the back right there footers the arrow click back As you go into email number three You'll just simply go scroll up on the headers hero section to the left Scroll up right there. So you'll have it in my templates right there So on email number three email number four you click on that and then you'll see Template and just drag it over and then just re-edit everything Okay, so this is if I'm building an email and saving it as a template And then I have it as a template. I can use it again Yeah, if I'm not too, okay Just edit the words but I save it because of the footer really I I don't want to keep redoing that footer Right and and I want it to be the same on every email So whether it's a sequence these are emails that are going out automated or whether it's a whether it's a broadcast Which is an email that I'm just randomly setting out right now like the email you got a week ago about subscribing to my channel That was a broadcast So I just came in here sent one random email to everybody, but I used my same template Yeah, so whether it's sequences or whether it's a broadcast email You want to keep everything consistent? Okay Got it. That's that's a lot You know, so so that is so subject line go ahead and click on dynamic variables to the left Yeah, click on that grab the first name And and just paste it for the heck of it just paste it in the um, just the first name No, grab the whole thing grab the whole thing. You're missing the parentheses thing But you're missing it You gotta make sure you grab if you don't grab the whole thing dude, you're gonna it's gonna say first name It's gonna look just like that in the damn email It'll just it'll break the link.  So where did I put that at? Put that like down here Yes, no, actually I would put in the sub in the subject line The subject line Wherever you want. I mean, there's no right or wrong place, but I I'll always call people out, you know Use their first name in the subject line. Hey, hey Ben. Did you see this latest video? You know, like I'll always put that in the subject first name like right there. Okay So That that's so you can yeah if you want to say that you can say that But I'll take you some time to play around with them Like you said get the colors down and make sure I test it send it to myself and test it make sure it's You let you let you see it. Yeah. Yeah for sure, man So now here's what you'll do. So let's um So scroll up hit the hit the green one edit Our next I mean hit next. Okay So that's that email and then automation just hit create the green one Okay Okay, so that so you just created a new email right there. So Now what you got to do is hit the three dots and hit activate Okay This one here activate activate and now you're gonna just simply that's why I wanted you to you know, move it down and give It some space because look where it's at. Yeah, so just Yeah, drop it. Yeah, there you go. So now just connect them Okay, so I so how do you connect them? How do you do that? Just hover over the the gray Yeah, grab it and then drop drop click Okay, so this goes like that. There you go. There you go connect our dots. That's it. So grab the last ones So grab these two down here. Yeah, connect them connect them. Okay Doesn't matter if it's not a straight line, right? This is just for visuals. We'll go ahead and do this and then um Then you can um click on that to the very very top those three lines at the very very top uh No, very no no no no click the three lines at the very top like No, do the in the black the very top of the page very top of the page No, to the right to the right those three lines Locking it. There we go I'm missing it. Where is it at? um Right there above move your cursor above seven days Okay No up up to the left right there those those lines right there. Okay And now everything is aligned I see. Okay. That makes sense. Okay. It's not in the place So that's a sequence. So this right here is time consuming man This is this is the part where you're gonna have to spend some time and write out these damn emails Yeah, but it's it's a one-time thing And you got to get it done. That's your drip system.  So right this part is so so important man So so important So write those out when you have a minute hit done an exit. That's the sequence Okay, so that's the sequence and i'm gonna and to get to that I go just to make sure I can get back to it So that's under is under my communications my communications sequences sequences. Okay, so I need to go spend some time so i've got some stuff to do i've got to record a video and You know put that up. I've got to write out those emails. That's going to take a while to do that So that's that's a lot of work. Yeah, the email is not to be crazy long You know, just just make it make sense to your you know to what i'm doing. Yeah to what you're doing. Okay um And then my pages What you'll need to do is you'll need to you'll need to add your facebook pixel To all of these pages So exit of this one just close that tab Close this one out. Yeah Okay Like you'll have to add your facebook pixel To all those pages Like that's what you'll want to do as well is um I have videos on installing your facebook pixel Okay, i've got to watch those and yeah, that's what you got to do for sure Yeah, add facebook pixel to those pages. Okay. Yes, and then you got to obviously edit the text on all the pages, you know, right? So having the template here just saved you time on having to find the pages Everything is already in place And so You just got to go in there and edit Yes, it just makes total sense now. So now I can You save me some I mean, I can't imagine it's so thankful dude that you're sharing this stuff because I can't imagine trying to build this Up I can imagine building it once I become more versed in it. I could see myself doing it without you Like giving me this and allow me to edit so I can see how an actual funnel actually works How to set up the drip how to capture? This is a lot and this is like right buddy out there watching it. So this is uh, you know, thankfully we have david conchero Thanks, bro. Thanks And it's it's it's it's it is time consuming. It is a project Um, but at the same time it's a freaking machine, bro Like once you have the damn thing going like now it just comes out of running ads To the page to fill the funnel Yeah, that's all it comes down to man. That's all it comes down to so You got to do the upfront work But after that it becomes a machine So I I did all this stuff once and there's always constant tweaking, right?  I'm just really driving forward. It's like, you know every day I just you know trying to set up tasks and do things there's so much to do You know I'm setting up an LLC. I'm doing it at everything. I'm just doing the full gamut, you know Uh, you know, it took me it's like it takes a while sometimes to set your domain up and get your email and do all this stuff Like everything is Is it's time?  That's right. That's it. That's my first Focus, okay. Yeah, bro. Because you don't you don't need an LLC right now like at all at all like I still don't even have an LLC so um That's the last thing you need you have everything else going like yeah, yeah, that's that's the last thing anyone needs really Um, and when you really start cranking it then that's when you go protect yourself But until then shit, we don't even know if it's gonna work. So you're true, right?  You're right. Right. So why glad I got you, you know, giving me this advice and tell me what's which way to go with it Yes, man. So click on my forms so now now There's my forms. There should be two forms in there. Um, you can get rid of the test So you got the strategy call and you got the free book The paid book is not a form the paid book is under my products So when they go and purchase the book That's when they're on a list But if they're not purchasing anything they're only opting in To a list they go through a form Okay, so the free book nothing for sale. It's a free book go to my landing page. Put your name and email Opt in free book. That's a form Go to my calendar schedule an appointment That's a form Right. So so so get rid of the test one. You don't need that test on there. You have um, You have these two forms right here And so um, the free book click on the three dots Let's edit that when you go to a landing page that form is on a landing page That's where you put a form pretty much most of the time click on edit And then um Whenever you fill out a form That person automatically is on a list And that person automatically Goes to a thank you page it goes they go they go to a confirmation page On any on any landing page on any funnel if I go to your any funnel I don't care what it is if I go to a funnel page if I go to a web page And I put in my name and email and I click submit Where do I go next? That's here in my forms So we need to tell kartra what page to put them on or what page to send them to We need to tell kartra What list to put them on When they fill out this form So Name and first name first name and email is all you want to ask for don't ask for phone number You don't need more information than first an email nor do people like giving it up like they don't want to give you Yeah, no number So save and next And then the confirmation page So here I have it set up where when they fill out the form They go to that thank you page Okay, and that's the page of me on video where i'm trying to get them to schedule a call So already set up so save and next Um, and then we got to change your email. We got to change your email. Um, so Let's let yeah, you can do it here. So change So this is the email that it's coming from so for example, they go to your page. They download your free book It's coming from this email. So whatever email. So put your other email in there So right here. So yeah, but i'm going to show you where to update that so you don't have to keep doing it Go ahead and copy that copy the whole thing Because we're going to paste it in over here. Okay, copy that. Okay hit save The green one save above Save So this is the welcome message. So this is the first email click on change. This is the first email that they receive so Ben here's your book And this is the the email that they get right away with the link to download my book Okay, so that welcome email the first email is in my forms the second email that they're going to get tomorrow That's in my sequences Right. Okay. Okay So download your book here And all you have to do so this is Go ahead So i'm sorry. This is where they they click this and then in my situation They'll download the book and then it'll take them to where they can join the facebook group Is that no You well, you can for sure set it up that way But if they click on that button then they just download the book so You can put that link for the facebook group wherever you want that facebook link is going to be on the thank you page All right, it could be an email number two I would probably put the email put it in email number two right now. It's all about the book Okay, so download your book That second email that they receive tomorrow Click the button to join our group Okay, you know so, um I'll show you so so let's do this real quick hover over um my memberships on the left. Don't click on it hover over it Right click Open a new link open a new tab Click on files at the top okay, so This is where you're going to upload your book. So your pdf This is where you're going to upload it. It's very uploaded. Okay, and this is where you're going to see the link For it It's going to be a pdf.  So scroll down hover over the button Open it up edit the pink one So that link would go right there right where I have mine. So take out mine right there Oh to the left to the left the url to the left. No, don't click on anything All right to the left No to the very left left left left left that url link So this is where I put Right there Right here. Yeah, that's the link for my book Okay, so pull that out that might put the link to to mine. Yeah, so take that one out That's where you would paste your link okay Oh, you you you got to hover over the button again Okay Okay, there we go. So I would take this double click it double click it and delete That's where your url would go for your book. Okay Beautiful So that's the first email You'll just rewrite that email Um And that's and that's it. So hit the um go up hit the um green one Let's save. So that's the welcome message. That's the welcoming email. That's the one that triggers right away hit save and next Okay And then right when they opt in they're automatically subscribed to that list Okay, okay Subscribe to sequences. I don't do it here. I do it in the sequences with the starting rule Okay So the starting rule is what is what sets up the sequence. I don't do it here So Hit the bottom the save and next Save and next And that's it and then and then my videos I think I I don't know if I if if there's any videos that I sent over Um Actually, there might be I think I did yeah, so these are all the videos That are on my email pages okay, so You can delete you can for sure delete all those but you can um I just have it there as a template But that's where you can so you can have five videos And rather than uploading them to youtube You can upload them here onto kartra Okay, and then that video is on a kartra page Okay okay, so You can always delete those later and then my calendar is is your calendar um I don't know if you set one up And I don't even know if you really need one right now right with what you're trying to do Yeah, I think with the what I'm what I'm focusing on right now. I think you know trying to get people Calendar is not my focus. So go ahead and delete that one just so we don't have clutter Yeah, three dots delete And then you can always set one up by clicking the green button So let's let's update that email real quick click on my integrations Okay And then go ahead and click on the three dots kartra mail So now as you go and set up any email as you go and set up any Welcome email whatever by default. This will be the email That will be perfect. Great Perfect. So that's that and then what you're going to do here also is you're going to set up your stripe You're going to set up your paypal and then down here is where you're going to connect it. So if you scroll down You'll see paypal right there So you hit those three dots and just follow the the instructions You'll click on new integration Or you can click on our technical technical documentation if you need really a walkthrough But that part's pretty simple You should be able to get to that part by just following the directions and then stripe Three dots and then just go through the the stripe process Okay So that's if you're selling the book, you know, if right now what I highly recommend you do right now Is don't even sell it just give it away for free capture some reviews and then freaking be able to sell it Okay Yeah, I think that's a good use first I think I have to get a plan of attack. I really think that's like really yeah solid So you guys just spend some time going there and edit everything Get the book done and then start start running some facebook ads, man Okay So I think that's like next steps is just edit everything critique it test it I'll leave them send you an email that show you my videos get everything edited Get you know set this stuff up get all this like Admin stuff done and then like you said next step is you know get that book out there and And start running some ads and see how it see how it fares out, you know, yes, bro. Yes, that's That's what's next, man And it's a never-ending freaking Project, you know, you're gonna continue to get better. You're gonna always be getting better like Yeah, like yeah, dude, I don't think I knew this stuff from the beginning Like I just kept freaking learning it and kept tweaking my own funnels and Jumping on these weekly calls. That's where I learned everything, man. So You'll know it like the back of your hand in no time Thank you, man This is like this is a lot and this is really great because this is really gonna put me I'm really excited to do all this and get it going and you know move up the That next step here. Yes, dude a lot and start start making your youtube videos, bro. I'm telling you like yeah You should for actually I actually did an intro video that I'm gonna put up and I'm gonna start doing two like you said two every week Two videos a week where I start putting stuff up There's a lot of backtracking stuff that we talked about and then there's a lot of you know Just moving forward with things just uh get two videos up a week So and even as you're just randomly working on your on your on your project here, man There's so many videos that you can you could be doing like yeah Two a week is cool, but at the same time if you're working on this stuff 24 7 You should be put making a video 24 7 Okay, I've got everything like on anything and everything as you come in here and you go and edit your my communications Press record Okay. Hey guys. I just want to jump on real quick I'm going to show you how I go through my communications and freaking edit these damn emails.  I'm in my pages. I'm going to be building this simple page. This can be you know attached to my cells funnel I'm going to be capturing leads with my book. I'm going to just walk you through it and just show you how I'm doing it Okay, all these little random things that you're doing bro document document document When you think of two a week you're already thinking I got to create two a week You're already in the creative mindset thinking what the hell can I create? It's like bro. You're never going to create like document Document that's what I that's all I'm doing here bro with these. Why do you think I take these calls for free with you? So I can document it and put it on youtube Right and monetize it that way You know and and it's like dude like Yeah, you you got to be doing that you got to be documenting document what you're doing Don't try to create all these little random things turn them into videos Okay, I'm telling you there's a there's there's millions of people that are a few steps behind you That would find value in what you're doing So even though you're not even far in your journey yet Yeah, and even with all my my page is set up to give people information about health and wellness Don't worry about it continue to put up information about how to configure A youtube channel and a facebook group and do kartra and all this all this stuff Yes, dude, everything is on is on topic of of landing pages and and in affiliate marketing And that's your whole that's your whole niche affiliate marketing and and landing pages Build a youtube channel around that Okay Build a youtube channel around that man document these little random video document these little random things that you're doing with with kartra Okay, with your facebook group with getting affiliate offers finding different platforms to get links from Document all that bro. Those those should all be videos all those should be videos man Okay Because i'm again again the videos the youtube the main main thing that i'm that i'm seeing With with my youtube channel and i'm so thankful for even starting one and just saying screw it I'm gonna just do it It's not even the back end money of it. It's not even that It's not even the fact that i'm now seeing some money from it. It's not even that That's a main part to tell you the truth because shit at least i'm seeing income from it You know and that income can offset some random expenses that we all have right?   I'm not gonna question the guy. He's freaking legit doing a damn video every day talking about all this stuff Heck yeah, i'm gonna see what he's doing Had i not had this youtube channel, bro I would not have video out and people Wouldn't find me as credible Yeah That that's the biggest takeaway that i'm seeing with my youtube channel right now is the fact that Clients like even in my day in my daytime business. I have A marketing business where I run ads And teach realistic agents how to run ads These agents that that that would have not Taken me seriously had they not seen my youtube channel with hundreds of videos of me talking about what i'm pitching them You know much credibility that gives me dude Yeah, how they not seen that You know what I mean and and again, none of it's professional none of it is edited.   It's helping my brand more than anything Yeah, it's helping me land clients because they know i'm the real deal because of all these videos that i'm putting out Talking about what i'm pitching you know So you're going all in cool, man document man, you know document it Okay, cool You're right bud. You're right All right, bro. So hit me up if you need anything else man schedule a call whenever needed and let's chat soon Yeah, so next time you next time you see me We're gonna have a lot a lot of stuff done and some documentation. Let's do it. Ben. Let's do it, brother. All right, buddy All right, man. God bless bro. Hit me up anytime Thank you for everything. David. Appreciate it. You're very welcome. Bye. Later. Peace