Nah, nah, you know my dad Man, please, man, do I know my dad? You better believe I know my dad You know what I'm saying? Check it, man Hey, man, we got a special guest in here today You really don't need no introduction, man You see his videos, you see him moving around Man, this guy right here is a creative mind, man Hey, man, is it filmed by Miyake? Yes, sir, yes, sir, filmed by Miyake Man, so, man, how did you come over that name, man? Was it because of the kickin' thing? No, you know what I'm saying? Miyake actually is an acronym for music as a culture itself You know what I mean? It's actually an acronym Music as a culture itself is actually something I came up with when I was in prison reading a book by Jay-Z called Decoded and he was explaining in the book just how music is so influential and how hip-hop makes stuff cool or not cool Like if hip-hop say we wearing Air Force One we wearing Air Force One as if we drinking Cristal Music is its own culture so I came up with the acronym Music as a Culture itself because DZ that's why I have somebody look at my Instagram DZ was just my street nickname and I was rapping and stuff like that but DZ don't mean nothing so I just wanted my name to mean something so I really came up with Miyake That's dope, man, you know what I'm saying? I like that, man, the fact that you studied and put some time into it you know what I'm saying? I know you're going to get into his back story a little bit just who is he, right? Who is this guy? Before the Miyake thing and all that good stuff Before we start what he finished up my show down Did you see that? Before we start now we already started Because I wanted to say before we started I appreciate y'all for having me on here for real, for real I don't really do a lot of interviews even though I was rapping way, way, way before I picked up a camera and I'm known right now for shooting music videos I'm really camera shy, it's funny that I can make a living off this but I don't really be on camera a lot on my platform, what y'all doing shout out to ALD for even, you know doing the ALD you've been getting me on here but I really pay attention to y'all stuff I see the growth you did what I'm saying from day one to right now Most videographers are very camera shy I don't like to be behind the scenes I would get into wild camera shy later on I just want to say appreciate y'all I can tell you right now You joined the elite crew, man For sure He's been on here, he never did He's been on here A lot of these other guys Cam God, Chun, Ovid Media It's an elite crew of y'all that do stuff for different people, man and have made these visuals come to life, certain things that you've done I enjoy the hell out of them We'll get into it a little later, but go ahead So let us know where you're from I'm from Detroit From Detroit, Michigan What part? Just like the heart of Detroit Is it a terrible side? This side is always the Detroit is Detroit So the whole city it is what it is, but at the same time if you want to be technical the east would be considered the rougher part How old were you when you left? I was 14 So how was it growing up all the way up to 14 in Detroit?  Yup Because you know how you feel like you were grown as a teenager, because a lot of times when there's a father in the house he tends to put the teenager back in his place for sure, but that's in the house once you're outside the house when you at school, school to school you act differently in the house of course the parents are going to run that household but at the end of the day when you go to school you gotta do what you gotta do to survive that you know what I mean But were you acting up in school and stuff? I was typical kid typical kid I went to prison when I was a teenager but I'm saying that to say 18 but all in all I mean, I was just the baddest kid in school but just the typical getting in trouble, getting suspended, having fights at school No, the reason why I say that too because you know, you always hear that it takes a village to raise children not just the parents so like where I'm from you do something bad out on the street or you do something bad at school it gets back to the parents and then they're going to handle the business when you get home so that's why I was trying to see you know, apply it to you No, it's different siblings I got six kids, three boys three girls, I'm the oldest girl Yup, third kid That's dope man, that you come from a big family there So do you I mean did any of the others pick up on the film and like you doing or have you been putting it in showing them out? When you come from a big family I don't know how everybody else family is they kind of had their own path so my path was music my other brother path was sports even filming wasn't even my passion you know what I'm saying, not at all I was an artist, you know what I mean I still mess with the music sometimes right now but when I was locked up I had read a book All you need to know about the music business by Donald Passman and when I read that book it just changed my perspective on music and just made me get into the business side of it so when I came home I found a lane shooting videos because I couldn't afford it myself as an artist and so I was doing it for myself and over time I started making money from it invested more into it, invested attention to learning just about cameras and stuff and just kind of took off with it but it really wasn't even my passion still not right now I just know how to do it you know what I mean Tell me one thing out of that book that really stuck with you that you think that that helped you a lot That music is a business and a million dollars not just going to fall out of the sky because you're talented because a lot of people might hear music on the radio or something and be like oh I'm better than it I know if they made it I can make it but that's not true you might have more talent or more lyrical ability than somebody but that'll mean you got the right business team behind you, you know what I mean and just understand that it's a business because you see it in interviews people been saying there's artists and people entertainers that's been in the business and they always say it's 90% growing 10% talent and people really just think people be saying that but it's really true you know what I mean and me reading that book because he was actually a music attorney so this coming from somebody with experience in the game he just kind of let it be known like hey this is a business and understand that this is a business and if your business not together and you don't got the right team nothing going to happen good for you and you said the only reason you fell into the film side of the business was literally that's the only reason it's like I couldn't afford videos I knew somebody that was shooting videos I wanted some videos for my music they told me a price I couldn't afford and I just started doing it myself what's the first camera you started working with Canon Rebel T3R and I still got it right now even though I got thousands and thousands and thousands of dollars worth of cameras that cost 5,000, 10,000 and stuff like that still got that camera I paid like 300 for it I still got it it still worked though and I actually had to use it for some B-roll one time and mixed it in with Sony footage and it looked good I mean just the craft picking it up and just having the talent that you have everybody try to pick it up but some people don't understand how to do things that you're doing with the camera I mean a few of the a few of the visuals that I've seen man you dope with it I've been watching them I watch the idea a lot but just the way you rocking that camera and the way you doing that drone what kind of drone you got right now I got a DJI Mini 2 I still got the old Phantom man and that Phantom gonna get it done too it's just big it's not that big I got the Mini I had that one too and it's gonna get it done but what I learned though honestly the camera is about the person behind the camera because I know people with $50,000 rear cameras personally and like they work they don't look that good and then I've seen somebody start out to Trio Art I don't know if y'all know who that is tonight but Trio Art you know what I'm saying he's from Port Arthur Texas but he being Houston too he shoot a lot of videos for people in Trio Art I was on set with him years ago he was shooting with some type of Nikon camera nobody knew about he was shot on the red or Alexa Mini literally you know what I'm saying so it's not the camera some people think you could just go buy something and it's always gonna look good it don't work like that people shooting videos off an iPhone the iPhone will go hard too so it's just like you said pretty much how you take it and how you basically all that different stuff starts to take account when you're dealing with visuals and with your mind frame why are you recording it matters you know what I'm saying what you thinking about you know what I'm saying when you record and if you already know how you're gonna edit it you can make it way easier for yourself by just recording it a certain way 14 years old when you left from out there and you came to Houston what part you really don't spend a lot of time in Houston I'll be back and forth my whole family is still living in Detroit so I still be in Detroit too but when I moved to Houston I moved to South Park and I moved to Houston stuff with Trader Truth as well how did you guys link up shout out to Free Mac Biggers Free Mac Biggers Mac Biggers is an influential street guy he's an older dude he back locked up now but I was messing with him on the street side whatever he do a little music and he had a feature with Tray years ago we had did that and then my guy Junebug from third award and one or three ghetto on Instagram um he had a relationship with Tray I was shooting a video with him before and he had Tray on FaceTime to get a cameo or whatever so just like just through mutual people that's how we initially met and then um we start rocking super super super close a few years ago after he reached out to me for something on his own and then we just naturally link all my relationships if it's a music relationship and you see me constantly working with somebody it's an organic relationship fake it's not forced you know what I'm saying I just go off natural energy and if I was we click we click and like once me and Tray got personal with each other and really got to have a couple conversations you know we developed a brotherhood brotherhood yeah yeah always been a dope dude with it whenever I would see him at different places or different things so just a real stumped down Texas cat you know but definitely I was going to ask you something I was thinking about earlier we ain't going to answer who's been kind of the most difficult one to work with who ain't going to answer the question I'm just being real like you're some of this probably the extra you know what I mean want this and that but to be totally honest with you man you can ask me anything we transparent on here and I know how to not answer something if I don't want to answer you don't got to feel something but the thing about it I don't want to bring shade on nothing so the thing about that question is this the crazy part about it is it don't be the bigger names that be giving you the headaches it be a bunch of people that some people call nobody you know what I'm saying or somebody that's cheap you know what I mean like the people who really give you the most headaches is people either you doing some type of deal for you looking out for or you doing something for like the low you know I'm saying people that's really paying for stuff they really pretty much trust the process 90% of the time it be the person that you doing the favor for that guy special requirements or want to take this out to take this out you know I'm saying not to be a certain type way but a lot of women artists you know what I mean even though I'm known for a lot of women artists like honestly you know I'm saying but working with them you know females perfectionist and very self-conscious so you might shoot some form and all my hair lifting on this part can we change this or my stomach look big and it's like this how you look like like what you want me to do about it you know what I mean we just come with the territory though you know what I mean I think that that's something that the women part would be yeah you got your hands for yeah because a lot of women a lot of women don't understand like when they looking at especially up and coming artists when you look at a Cardi B, Nicki Minaj Shrina video right you thinking like oh my video would look like that or their hair wasn't messed up it is what they they have a hundred thousand dollar budget so they got makeup artist hairstylist on set to the point where one hair strand go one way somebody's there to fix it when you don't have that type of budget it just don't work like that you know what I mean you do you do prefer to work with more women than the males no I don't it's reverse you know what I'm saying I like working with women sometimes you know what I'm saying because I feel like the potential for them to give attention is way higher yeah because right now that's where that's where everybody is working working with women it's more difficult you know I mean like you got to pay more attention to the detail of it you know you already know what you're going into once you start working with women yeah Libra Jolie man I was asked about her by my son he was trying to get on the show early on I was like who Libra you need to get help my son the one do all he know he tapped in I don't try to be you know what I'm saying but at the end of the day he told us too I don't know if he did he probably throw something fly out there he ain't just told us like that so how would you how did you end up linking with her years ago maybe 2014 round the time my first start shooting videos she was one of the first what she was the first actual female artist I worked with she was the first female I worked with this way back in 2014 we worked we instantly had a chemistry she was a good listener and we been locked in ever since then 2014 we got a L.D. coming on the set guys he's becoming a regular on the show he don't know how to get to the cameras make sure you don't mess nothing up watch him he's a little more heavier said than what he used to be yeah he ain't been working out I ain't seen him in the jail yeah watch this don't get yourself hit right there there you go there you go there you go you finally made it in the set huh pretty good man well you know how we do it man we gonna make sure we get in there co-host L.D. always come through and bless my game when he in the city yeah you know what I'm saying the unofficial member anytime you come down we always gonna put you on the set really man I mean I actually feel good man I actually been getting a lot of work done loving the way the vibe is going with the show we got a lot more work to do we just uphill climb you know it's a lot of people out there that's pushing genders and we're trying to push something to make sure we're seen as well and guys like y'all I should be okay I wanna ask you about that no cap that video I wasn't shooting with them guys whoever they was Kiki and Addy Kiki and Addy what was that like the process I liked the vibe where y'all guys done it it was real real cool I been having a relationship with Kiki for years good vibes, good energy like I say he trust the process most artists that trust the process and let a creator be a creator and let you do your job that's like somebody to do an interview with you trying to tell you how to edit the interview let me do my job you know people that want to make revisions to y'all they don't come in me man cause I try to keep myself out of them they want it tomorrow yeah they do but then they have me like that's a bunch of them do that but I don't let them go by that the interview still on the car they ask you how it's looking yeah they want it now but no I mess with Kiki you know what I'm saying if you've seen any of the 300 videos come on man so the thing is it's real easy it was a real smooth process it was fun yeah it was fun so when you're doing these do you like do you charge more when you go out of town you gotta charge more well I don't charge more for the video I might give you a better price on the video to go out of town because you gotta pay for the travel expenses so really even though you know what I mean I flew to New York to shoot something for some dudes you know what I'm saying I'm not gonna charge you even the same price I even charged for a video in Texas I'm gonna charge you less than that but it's gonna probably equal more if you paying for my hotel for the flight I like that me personally when it comes to Miyake it's well actually I'm gonna say like different regions different markets I feel like would benefit from using videographers in other markets so it's not uncommon like if you from Dallas and you already know how hard it is to really get your shit really heard and stuff up here it would be who of you in my mind to reach out to somebody like Miyake to get you a quality video and expose yourself to different markets help me personally how my buzz started growing was working with him my videos was uploaded to his channel and I started to make inroads in Houston and after a point in time when it got to a point it just seemed like I was more of a Houston artist as far as with my fan base or what not it led me to moving down there so I just kinda think that people need to take advantage of knowing the reasons behind picking a videographer and taking advantage of moving differently people don't know how to really move in this game you got videographers out here you know it's a lot of my boy he's nice but you know I'm almost said to you playing the simple you got videographers out here that they're charging you for their name and you know artists don't have a lot of money for one they trying to get the most bang out of their bucks for two you coming into a game that as an artist everybody is set up to take money from you give me this give me this give me this so even though the cost might not be way expensive everybody want something from the artist so when you charging a person as a videographer to put their stuff on your channel then a lot of that shit turn into trick bait like you got people with a million subscribers so to speak they telling you they got a million fake subscribers they telling you to pay this extra five or six hundred dollars or whatever to put your video on their channel they might not even shoot your video they might say well it's a thousand dollars for me to shoot it and put it on my channel you looking at the fact that they got a million subscribers as you know what I can get my video in front of that crowd man these people don't pay for this whole shit you know I'm saying versus um Dizzy filmed by Miyaki Page who's actually got a proven track record of artist Meek Mill signing people off of his page shout out to Young Rowe uh Libra Jolie is one of the one of the ladies but it's a long list and he very modest ski taste it's a lot of people this thing got signed off of his page I've created a lot of my traction to not only what he's done taught me as an artist coming out to print let me say this too you know this was my next door neighbor on medium custody in prison you know I mean so disclaimer for disclaimer so for he's not no nerd nigga with a camera is what I'm saying just a nerd just done picked up a camera went to school and trying to go out here and shoot some videos and shit like that that's not what he is so when I look at what he's done built and accomplished and when you look at the uh the artists that's fucking with him and they do real artists working artists rich artists they trust him and then for those that's taking it making that transition from the streets over into getting signed and whatnot man it's not too I'm talking about consistently we ain't talking about yeah remember in 2010 when I got this you know it might be you know some of the guys that's up here like in this Dallas market now he been consistent with getting artists deals notoriety and all of that and I just well you know and I think that's a big big up you know uh also you know you say y'all was locked up did y'all y'all y'all conversated when y'all locked up you ain't right with the nigga or you're right I even wrote it when I got out anybody that been to prison know that anytime somebody finna go home from prison they're gonna say I'ma write you and then you never hear from them I was one of them people that really I got out I wrote them I didn't know he was gonna be no needy none of us knew prison this wasn't my plan we didn't meet on regular we was in medium custody you know what I'm saying I think that's something to be noted man you never know what God is doing man in the midst of whatever you got going on you know I think a lot of times we try to figure it out too fast we gotta sit back and just understand the right process yeah so I just I think that's dope man that y'all really linked up like that so first day out man that's one of my favorite song favorite videos when I'm trying to challenge a nigga about that I'm putting this on a nigga look we shot five videos today in that same day for real look at this nigga y'all he rockin like this nigga you know that's the way I do people and they rockin every time so cool to go to y'all man I think that's a good collab man that quality that look you know as far as on his channel it's big fish on his lots of people with millions of views on his channel you know what I mean like I got popping on his channel but there is people are getting signed off of his channel so when you talking about getting a video shot for yourself and you gonna take that anywhere from that five to that one thousand dollars or whatever and you talking about spending your money with somebody you really have to understand the nature of why are you messing with somebody on the video more to it than the skill for example somebody might have just graduated from school that's excellent with you know all of the different things that it takes to be a great videographer but if you haven't established a fan base on your this is like I can just start interviewing somebody tomorrow it might don't be boss talk one on one but I might got quality cameras like remember you used to talk all the time about your cameras and I got some good cameras in this hole but now it's going down that ain't no longer the selling point you don't talk like that no more now because it's more about your work and what you actually doing like I'm really putting this working and I really done logged these hours in I'm really my videos is hitting this mark and it's about quality content I'm dealing with it like this it ain't even about the great cameras that I got really not and I tell my wife all the time I could take it up a notch right now but I'm building it to make it a whole different scene you know what I mean I got stuff going on I gotta do some remodeling and stuff I ain't gonna let y'all in on too much my guy back there he not want me to say too much but it definitely a lot going on what we got going and it's dope to be in the whole circle with some guys like y'all who really working and really serious about money Moses who is like my favorite on my favorite on the show Moses man I can't wait we got so we got a we got a lot of stuff going on money Moses wanted to easy some questions I'm taking over you've been taking over ever since you got here notice that let me easy easy we can't we can do this all right go ahead what can you tell what kind of information do you have for upcoming artists what's some of the pet peeves of when a person pay for a video name name a few of the things you know your top three things that people do that's wrong when they when they trying to get you know this boss talk going on when people are trying to get videos what's some of the common mistakes that they make when as far as you know dealing with somebody like you what do they do I feel like number one is being impatient you know what I mean that's number one being impatient you know what I mean like a lot of times people don't understand that you not the only person they're not the only person you dealing with so I probably shot 30 videos this month you come to me you think that the moment that I shoot your video that you the top priority or the bang focus of my life like I don't got something to do tomorrow I ain't just do something yesterday you know what I'm saying so as a being impatient another thing is not allowing the creator to be a creator you know what I'm saying like if you know you want a certain way you need to do it yourself you know what I'm saying ain't nothing wrong with giving your input on something that just having a general idea but to try to stop like make me do something that you want me to do that mean I work for you I don't work for you I work for me you know what I'm saying we doing business together the third thing I probably say would be listening to other people other people like besides them like when I'm doing business with people I like to deal with I like dealing with the people that's paying me I don't like talking to an entourage member you know what I mean so people pay for videos to get shot the rapper pay for a video and then you come you come pull out the camera some and then they all later tell you that you need to you know what I mean just let me let me do what I do I got it if it look crazy I'ma let you know it's my brand so at the end of the day I'ma try to give you the best look that I can give you but extra input from outside people I don't really like I think you I think you you yeah you gonna get that though these folks is hell dealing with the people that you dealing with on the level of this and like you said earlier the lower the level of this the level of this and like you said earlier the lower like when they really really don't really have it but they trying to get it and trying to understand it they gonna come at you but that's why you gotta be firm in what you do like you know what I mean like me I'm respectful you know what I'm saying no matter what you know what I'm saying you could be a serial killer you could be a bookworm a nerd I'ma give you the same respect that I want you know what I'm saying so it's respect until it's disrespect so that's me anyway but you gotta be firm with people I kinda be firm like when I'm doing business with people with these artists cause a lot of them don't really understand it ain't nobody never told them before so you gotta be the one to tell them so they can know that it's not cool if somebody walking in your house with their shoes on and you don't want you gotta tell them be careful with shaking the table yeah I really like I said when I look at the quality of what you're doing what would be your what would be your idea camera if you had to if you had a budget wait a minute let me ask this question please you asked what would be your idea camera for you if you had a budget and you could go to whatever number you wanted to go to what camera would you want to work with honestly right now you're asking Colonel Sanders for the recipe right now I'm talking about the big boy it may be a kimono it may be the alexa mini but you see what I'm saying cause people have a thing that they want but you can't really get there cause there's crazy numbers for it it'd be the alexa mini you know what I'm saying what they're wrong about you know it's about 20,000 the red is just the name what people don't understand I don't know you probably do know this not saying you don't know but a lot of people don't know red is just the name that's like saying a Toyota a Toyota what Camry or Corolla red is just the brand you know what I'm saying that's different reds the only thing about reds in particular is you gotta build around them so you might buy a camera that costs just for the body 30 to rig it out you know what I'm saying you come with a lot of stuff you need extra this you need the body handle the monitor, you gotta buy the car you know what I'm saying don't come with that I gotta check that camera out alexa mini I gotta check it out red literally just the name I seen a dude taking a school with a G7 camera but the industry they got a red and we was at a ti party my little old photographer videographer went down through there on that but before we before we get off the industry question because you know he don't want to but I want to say this no I'm saying it ain't like I said earlier it's not really the camera man because like the game changed you know back when you used to watch movies new jack city come on you see the buildings they was having a camera on the helicopter now you can go buy you a drone for $200 and get that same exact shot so it's the same with cameras man you don't need no $100,000 camera like you really don't you can go to the pond shop get your camera at the pond shop get you the right lens invest some time and energy into editing the right way and nobody gonna be able to know the difference if I got a project from now till I say I need this video and how long it's gonna take you to get it back to me and this is what I needed can you do it in a week three days oh me you can get your video only for my return around for me if you're paying for it you're gonna pay for it when I first started I really handicapped myself working real fast getting people that video back tomorrow because that's what built my brand getting your video back tomorrow when other people was taking three weeks you come to me you get your video tomorrow and so it started being common knowledge man go to these you fuck with these you gonna get your video back tomorrow handicapped me later on backfire later on because now that I'm booked and I didn't build the brand 60,000 subscribers and 30 million views and I'm busy now I'm in Dallas now I'm doing busy now right like I'm here doing this interview with somebody right now thinking that they video posted I know it I'm busy now so now I can't get your video tomorrow that you paying me for you know I'm saying so now if you got the fee you can get your video tomorrow if not be patient I got you now I'm not gonna take longer than a certain amount of time to get somebody that video back because I understand that as an artist myself that I don't feel like waiting two months to get my video back you know what I mean dope dope I'll tell you something else that I feel like a lot of people don't really know when it comes to you know I've heard you say this I've heard you say that you know like the DJs you might say about the DJs like man how come these DJs is not breaking new art blah blah blah have you ever said that I said all the time why they don't play their music the DJ has been replaced in the hierarchy of breaking artists artists are broken by videographers no DJs break them still too I'm not right how could you break them how could you break an artist Nick if you go into the strip club place you tell me them DJs I'm gonna tell you this I'm gonna tell you this man shout out to DJ Yakum they can break them Cainy this what DJ Yakum told me though he said that right now for them to play your stuff they looking on YouTube they want to see views oh this song hot oh we got a million views the streets messing with this you know what I'm saying but I think it's about even but this definitely visual I feel like right now we in the visual area people care more about who the person is than even what they sound like it's the visual aesthetic of it you think that it's just a video I don't think it's just a video it's never no just don't try to bait me you've been doing this too you try to turn it to glam but let me tell you this in the last six years or six years I would like to see a DJ who's broken more artists than DJ hmm what DJ it's something out there I want to say this though I don't really like making the comparisons because you know this is my guy so you know he gonna you know you gonna go hard for your people a lot of people you gonna hear titles the hardest is I don't really like comparing myself to nobody you know what I'm saying I'm humble I do what I do and if you know you can Google me and then see I'm not interested in who I'm breaking you know what I'm saying yeah that's cool but in real life I'm talking about real life not a made up life in real life in the last five six years there's not been anybody in this state the big great state of Texas who's broken more more artists than DJs I would probably agree with that I would ask for somebody to produce them produce people that have been signed who from the work that they've done with this particular individual has gone on to get signed which is for a lot of people that's what breaking is like if you didn't nobody know you five weeks ago like how we how we found out about glow real after one song one video even though she been doing this work for a long time been putting in this work for a long time what's going on said in that video the one that went viral and got this and that is the quality of that video is insane it reminded me of a DZ video the first I seen it when it was like 20,000 views or whatever I shot it straight to him like this shit gonna be viral this shit gonna be crazy and every hour from that point it was gaining hundreds of thousands you know what I'm saying but there's a certain level to the quality of a video that can really accelerate a song it's more to this game the audio when you talking about executing as an artist like when people talk about me or as a not just me but anybody but I'm gonna use myself there's a look to my videos there is certain things that are familiar in my videos whether it be niggers whether it be whatever it is and these things are not accidental they're not accidentally there these things it's specific it's a way of going about handling business that creates a look and a familiarity to a certain artist this man has done that over the course of quite a few artists right so I just want to say this it ain't like and it's not just the videographers this is the people like your platform too podcast you know what I'm saying I feel like a lot of people behind the scenes don't really get the credit they really deserve that's bead makers graphic designers engineers podcast creators content creators like a lot of times a lot of times we do build artists up we I'm saying everybody behind the scenes build artists up and the artists might you know I'm saying get all the credit for it I'm very cool with the biggest DJs in the world one of you stop it he gonna tell you you know I'm saying the videographers then videos is what they're looking at it's just a collaborative effort you know what I'm saying with everybody you know I'm saying I don't like taking all the credit at the end of the day I think it's like I like you said it's a bunch of things that's going on and when you look at an artist you're looking at a different I mean most people go back and look maybe look at that artist like when I looked up what's her name Glorilla or whatever I went and looked at her interviews I started trying to see who is this person that's these people going crazy over you know so and I and definitely some talent you know talent big hopefully she can you know you know come behind that and do what she do but I think she will because she would a good group of people whether she does or doesn't it's done already it's done yeah but it's still something to your craft and making yourself better and better and better of course I mean Kanye was good when he did through the wire but now it's a whole different level brother you know what I'm saying but no you are you definitely one of those guys man that I've had to hear about through this guy ever since he been coming around he love the fact I like the way y'all get down for you know I didn't know that you were seeing a nigga rapping in jail he was rapping with was you out rapping this nigga let's be real was you out rapping this nigga I'mma keep that I'mma keep that alright so I'mma tell you know what I'm saying so you gotta you so great he don't talk to you guys whatever I told you what happened man so what happened was this I've been rapping my whole life I don't he probably be rapping this whole life this whole thing how prison really ran anybody that's been locked up notice it's about who was there first he had already been doing time way way way before me so this already the people's champ you know what I'm saying if it hadn't been that scenario it probably would have been a little different so if he came to the unit if he came anybody though this for anybody if I was already on the unit literally established that's the only thing you had it ain't the only thing it ain't the only thing I'm not gonna let you you know rapping is competitive so everybody that used to go to Tallinn shout out to Briscoe you and everybody that was ever on Tallinn everybody know that at Tallinn you came down there to kill everybody that's just what it is you get up there and rap it's like a talent show and every week everybody come up with their best you know what I'm saying what really stuck out to you about when he was rapping during this time the same thing right now that people are here in the freeway stick out to them is he been talking about certain stuff you know I'm saying that everybody else wasn't talking about like terms like the universe the law of attraction and speaking stuff into existence he kind of was already hip to that that's the person that introduced me to that language anyway so putting that type of stuff in music when everybody else was just talking about you know the regular street stuff well the first day out was that the first one you all did together what was the first video you all did together was the first day out the first video that we ever did as far as shooting it was first day out yeah it was first day out but we shot five videos in that same day literally but first day out was the first one for sure that's crazy man that's crazy when you look at just being in the Houston area and have you done some work in Dallas or you don't come down here I've done some work here before I got a few people I'm cool with out here not necessarily on the music scene per se I mess with Dallas what do you think about the Dallas the Dallas music scene like what what is your overall and I'm we gonna do this let's do it we in the heart of D town right now you know shout out to all my people up here we already know what it is that being said what's your overall perspective about the Dallas the Dallas hip hop scene and what do you think let me ask you that first what's your overall perspective about the Dallas I'm not just saying this cause I'm in Dallas I got a Shag haircut right now I got a Shag cut my hair right now everybody in Houston looking at me crazy why you got the Dallas haircut I'm not from Houston I rock with Dallas too as far as the music scene I don't know too too much about it but I can tell you this though you know what I'm saying I feel like I mess with trap but I'm gonna take it back a little further when I first came home I'm not really a club guy but you had a young nation they had they had stuff on rock and I feel like if young nation was out during this tiktok era right now they would be going crazy viral because they was viral before viral was a urge you know what I'm saying I mess with Dallas you know what I'm saying the whole music scene I'm not really tapped into it enough I'm not really valid opinion on it but the couple artists that I do know about I mess with them like they style what about Fort Worth I don't know too much about Fort Worth besides Go Ye Yo I feel like Go Ye Yo I gotta say this on camera you know what I'm saying I don't really feel like he get his full cards you know what I'm saying he really opened he did open the doors Go Ye Yo opened the doors now he definitely did open some doors not all the doors man so it's about a lot of people's influence not for sure for sure definitely like I'm saying like he was high 50 50 cent mom it's supreme 50 cent really literally posted this man that boom like 50 cent really posted this on his real page I mess with Go Ye Yo free Go Ye Yo despite whatever love beefs people and stuff going on that don't got nothing to do with me I'm talking about music when we talking about music I mess with Go Ye Yo I like that he opened up the door for a city that went known globally on the hip hop scene and people really start rocking with him so I mess with him and you know what I'm saying like I say him and Trap Boy Freddy got one of my favorite songs you know what I'm saying as far as some local tix and stuff so you know I mess with him I'm rocking Big X to plug right now Big X to plug check him out Big X to plug no games right now from Dallas? Yeah okay now I've been seeing him on The Future Say Cheese cause I ain't just tapped into him I like to make sure that I talk about people that don't necessarily get they card as far as making moves and helping things to be like what they is what show thoughts if you have any about Rainwater like what do you see how do you see Rainwater's work like his real work which is you know breaking all this I mean honestly I'ma keep it a book you know what I'm saying I feel like Rainwater no matter if people like him or people dislike him he do his job because we ain't here talking about him right now that's the sign that you doing your job when you a manager or a PR person for somebody your job is to make sure that you in that conversation and your brand and your artists in that conversation I feel like he do an excellent job but what he post to do I mean as far as like being in the headlines being talked about in the interview I think he got one of the hardest jobs that it is in the state and he came over here and gave some valid info on the fact of after you go through all of the stuff you know what I mean being faced in the fact of mode 3 being gone it was dope the way he laid it out I just I feel the sincerity in it and I feel like a lot of times behind these microphones we can help somebody through situations that people go through and I think he took this platform and used it for that benefit I feel like he got a very very hard job because Dallas is a gangsta city I'm about trying to make it work on some music where there is not really like a high level of belief you know I don't believe there is a high level of belief in music here so what I mean by that is I think it's hard to make I think it's hard to get people behind you here so when you able to really like have a track record it shows success you know I think that you got to look at it different here I got a grade at higher here than in Houston I can tell you right now when I look at people that can break artists this guy is one of those guys that can get you a deal he knows how to get it he was the only guy that was here on the Grammys he was invited to these things for his accomplishment so that says a lot within itself like I said you don't see a lot of people there but I feel like when they come to break your artists man you from I think it's more some matter about your grind are you willing to go get it because you can be from somewhere like you got Beyonce, Travis Scott you know these people from Houston but they're not like they got broke in Houston they're just from Houston you know what I'm saying you can be from anywhere, Florida maybe this is from Grand Rapids Michigan you're not from Detroit, you're not from Flint nothing like that but this is probably one of the most known if not the most known sports figure in history hip-hop infrastructure I don't know if I agree with that Dallas got hip-hop infrastructure you got some guys here that done made numbers you got platinum artists you got some platinum artists here in this city you got D'Roll, you got different people that you got DOC here you can't say that we don't have a foundation if I was still you got a hell of a foundation you know what I'm saying you got some patriarchs here man you got some people that got them that's why you're trying to do that I feel like you're trying to create I'm right when you look at it you're trying to make an adversarial thing when you look at it and you look at some of the artists that we've interviewed here that have those accomplishments it's not many you write about that Dallas is not as big as Houston either but don't count Dallas by itself you got to count it as the metro place I had this a different so look I'm gonna ask y'all this I'm gonna really ask y'all to do this keep it really real because it can benefit somebody don't always say the nice thing because it's somebody out there right now that's an up-and-coming artist that really want to make it if y'all got them believing in them pipe dreams and when they going out there to try but again I'm just saying that to say this like I said it's not a beast about your grind he's from Dallas hey boy hit him wait wait wait wait I'm just saying that to say in the same breath as I'm saying that I'm just saying like he's from here we took the show on the road just like a Beyoncé took the show on the road Travis Scott took the show on the road Eminem from Detroit Y'all are the same Shout out Y'all Shout out Y'all are the same Shout out Y'all are the same Shout out Y'all are the same introducing yourself man and Houston Texas man there is every literal level of artists success in hip hop yeah you got the Beyoncé's Travis Scott's and all of this type of stuff but you also got the D babies the people that are on on every level of the game when you say Beyoncé Eric Abad doing all these other people people in Dallas too. You know what I'm saying? Don't turn it into a, it's not a, it's not a, what we're not going to do is make this a Houston and Dallas thing. And that's what he's doing. I ain't from Houston, but I'm saying we ain't going to make this Houston. I'm not from Houston. I'm saying what I'm saying is, you know what I mean? That we got different levels of artists in different places. Do you, well let me, okay, let's start. Let's clear it in. Let's move past it. Let's move past it. With better energy. Do you think that there's people that move to Dallas specifically to chase a dream and help out? I couldn't say they do, but I can tell you this. And let me say this. I feel like your talent, if you got something that's good and special, I don't care where you at.  I don't care what you say. I'm telling you right now your talent going to make room for you, bro. I don't care who you are, that talent here, right? Just like if your girl, that F&L, would have been here. If the people see it and they feel like they have time, they're going to take you. Her grind was for it, man. Let's move forward, man. Let's move past it, man. Let's go ahead. I think the main thing to understand is that rap, like you said earlier, is competitive. It's competitive, bro.  A lot of my people suffering in East Texas, while y'all seeing that running around down there, trying to be seen and heard and need to hit the road, need to go to Houston, need to go to, while people are saying, oh, they need to be just doing this here or doing. The reality of it is, it's not an outlet down there. It's not infrastructure down there. So there's been people that have been spending their wills for a lot of time. If I hadn't got out and had somebody like Daisy is somebody that I knew that enrolled for me in Houston, then I could have easily been one of those people trying to approach it from a traditional way and wondering why I'm not getting the results that I want to get. There is talent in East Texas for sure. But when you talking about the likelihood like I'm somebody that that was having basically 20s of thousands of views on videos that has made in rows in a hip hop career. Man, you're not doing 20s of thousands of views is not enough if you down in East Texas to garner you no type of outside success. Coming down there, of course you got to apply a lot of different things to it. But when you talking about, you know, you got to be where the action at, man.  Now, yeah, you can, you know, play the lottery wish on the start at the end of the day. Man, you got to understand one of the reasons even I think the process is something within itself. You know what I mean? Like when you when you know that there's a that you enjoying the process, when you doing it and you having a good time like when I see smoothie or any of those guys or any of them, they're having a great time. Shout out to my homies. Let me just be real. You want to make some money. But not only making money is what this is about. Let me talk. Let me just cut back in. Let me be real. All I'm saying is you got smoothie. You got C.C.P. They doing they having a great time. Young niggas just having a good time. Yeah. And you got Mama Scott. Mama Scott and them having a damn good time. Shout out Mama Scott. Let me just be real with you. People having a good time out here. Life is too short, bro. You know what I'm saying? When niggas is flying to Miami, hanging out over here with Boosie or going over here and doing, they doing what they want to do. Oh, I thought it was the music business. Not the music hangout. No, I'm saying no. They making music with these people when they go. Oh, I thought it was. You know what I'm saying? It's really my bad because I thought it was all about putting in a certain amount of money and then receiving it along with a profit bank. You got to enjoy the process. You don't even know if you're going to be able to make it to get that money. You know what I'm saying? You better enjoy the day because you might not be here tomorrow, brother. Thanks. How did you end up going? You know what I'm saying? I'm talking about the process of the music flying here and having a good time. Like we about to go somewhere. Every time it ain't all about like... Let me let you know that these is not necessarily in it to have a good time. You're not in it. It's cool. I don't want to do nothing that I don't love doing, but life is too short. You know what I'm saying? He got to shoot that video and he got to get that bread for it. He gots to get his money for doing that. I'm going to be honest with you. If it was just about money, y'all wouldn't be sitting in here right now. It ain't about just about the money. Did you hear what I just said? Because our damn show ain't in here just because I'm making a lot of money. I see what you're doing. You know what I'm saying? I already had it. Relationships worth more than money. Yeah. Building relationships is way worth more than money. You know that, too. I love that. I love that. You know what I'm saying? That's the fake. Man, this is about to talk 101, man. You know what I'm saying? The process is nice. You know what I'm saying? I love what you're doing. Man, we've been fly out here in a minute and we've been everywhere in Chicago. We're having a good time because you don't... And them numbers are steady increasing. It don't matter about them numbers. Your numbers is increasing. Even if Boston wasn't here, we still were having a good time. Right. You know what I'm saying? That good time is going to lead to seeing some residuals, huh? Not really. Not like that. Not like what I'm putting in. You could see it increasing, huh? Did you hear what I just said? It's got to move up. Because for what we done put into this, it's way more... You came in here with four or five cameras wrapped around you. The first day you walked in here, the table was here. Everything been here. Did you hear some good cameras? I'm an established business man. You know what I'm saying? That's bad. Look at you. But now, man, I love the fact, man. Let me tell you something. It felt like my argument, man. You wanted the guys, man, when I look at the visuals, man, in the age time era, who would you say is like your competition down there? Because there's competition everywhere. Like, here you got... Again? No, you got a bunch, you know. No, for show, for show. I'm gonna say I'm feeling like this. And I'm dead serious. You know what I'm saying? When I say these, you know what I'm saying? I don't feel like I have competition. Not saying I'm better. It's a lot of good videographers right now that's making noise right now. You got Cas Jundee right now. Shout out to Cas Jundee. You got Osha Chufemes. You met your Cam guys earlier. That's my boy. That's my guy. You know what I'm saying? I've been knowing Cam guys when he was first starting. You got Cam guys. It's a lot of people. You know what I'm saying? You got Scrill and Montana. It's a lot of people making a... Are you familiar with my boy, Tuan Visuals? Yes. And I got to use this to... Now he was sent from Houston though, but I'm listening. Oh, okay. Now he was sent in the Houston area. He was sent out from Houston. You said Cam guy now from Houston. He from up state. And shout out T-Mash. But he here though. Right, right, right. But my thing is... Who you saying? T-Mash, T-Manly, T-Mash. Shout out Houston. Houston. It's a lot of... It's a watch out, man. It's a lot of dope videographers out there.  I don't do that. You know what I mean? I feel like what's for me is for me. You know what I'm saying? If you mess with me, you mess with me. I don't have to knock the next man to try to get you to come mess with me. You know what I mean? But it's a few... It's a lot of people, but Cass Jundie doing this thing right now. Old shot you film is doing this thing right now. Like in the major way. And you got to do OP films. He doing this thing in the major way. Then you got me. You know what I'm saying? Top three artists of all time did all live. Number one. From everywhere in the world, I wouldn't give a damn. Yo. Any genre, anything. He been saying money, Mike. What is it? We ain't... We ain't... We ain't rapping with my artist. We ain't rap with everybody. We talking about... We talking about... How about you do... Beyonce. That's your number one? Beyonce, for sure. I'm dead love. I'm dead love. Beyonce. Beyonce. Kendrick Lamar. Okay. And then I'm a go. Number three. This hard. It's pretty hard. Then I say, I'm for Jay-Z. Jay-Z. I forgot I'm dealing with Detroit right here, man. No, but I'm saying Detroit. I mean, I just feel like Jay-Z for sure. He been ahead of his time. If you really listen to reasonable doubt, I'm not just saying the politically correct answer. You know what I'm saying? You know what I'm saying? Some people be saying biggie pocket. Yeah. Just to be saying it now. If you really listen to reasonable doubt you would be like, man, that man was really speaking on stuff that's going on today. You know what I'm saying? That's dope. His foresight was real deep. Man, I value that. Man, how can people get a hold of you if they're trying to link with you? D's and Miyake Five on Instagram. That's really it. You know what I mean? I really don't even like meeting people through Instagram no more, but that's the first step right there. You know what I'm saying? If you go to my Instagram, I got a link to my email or whatever like that. I like a lot of my business to be just organic through word of mouth. You know what I'm saying? That's the first point. Dope, man. I hope we did your justice on Boss Talk 101. Whenever you're in Dallas, you know to pull up on me. I'm coming to Houston actually. I'll be in Houston when I get back. You got some stuff live, business life about there? Yeah. Interviews? Yeah. Okay, okay. I've been out there about three times, man. My boy right here will be putting me down, too. Al D. 300 going to throw something my way every time. Yeah. Got to his family. He's got to his family. He always rocking out with us, man.  Check it, man. Hey, man. You got anything else for this guy? I just want to let him know that it's a unique hustle. Hey, that's my boy right there. Check it, man. It's been another great segment of Boss Talk 101 where the bosses talk. Yeah.


Dear students, in this topic we shall discuss the central control of cardiovascular system. The sensory inputs of cardiovascular system are integrated in the cardiovascular center of the brain. This center is located in the medulla oblongata and pons of the brain. This center induces reflex effects which maintain an adequate arterial blood pressure. Dear students, the status of cardiovascular system is monitored by a variety of sensory receptors, which include paroreceptors, chemoreceptors, cardiac mechanoreceptors and thermoreceptors. The paroreceptors monitor blood pressure at various sites, while chemoreceptors monitor carbon dioxide, oxygen and pH levels of the blood. In addition to these sensory receptors, the medullary cardiovascular center also receives inputs from the medullary respiratory center, hypothalamus, amygdala nucleus and cortex region of the brain. The output from the cardiovascular center is fed to the sympathetic, parasympathetic and autonomic motor neurons. These neurons innervate the heart, the smooth muscles of arterioles and veins and also innervate the brain's medullary respiratory center. The sympathetic control occurs when the sympathetic nerves are stimulated and cause increased rate and force of contraction of the heart and also induce vasoconstriction. As a result, a marked increase in arterial blood pressure and cardiac output is observed. The parasympathetic nerve stimulation causes the reverse effects, that is it reserves in drop in the arterial blood pressure and cardiac output.


Live from Gillette Stadium in Foxboro, Massachusetts, it's theCUBE, covering VTUG's New England Winter Warmer 2017. Now your host, Stu Miniman. Welcome back, as it should be evident from the intro to our package and the giant mural of Teddy Brusky behind us here, we're at Gillette Stadium, home of the New England Patriots who this Sunday will be facing the Pittsburgh Steelers. Happy to welcome back to the program John Wade, who's the VP of Product Strategy at Expedient. He's a Pittsburgh guy, sport in his color, so we took the jacket off, gonna talk a little tech, then we'll talk a little football, so John, great to see you. Great to see you, it's our Sunday uniform, as we could say. Absolutely. So we'll be back here Sunday for the AFC Championship and as is it, we'll talk to football a little later. But bring us up to speed, what's the latest with Expedient, what's keeping you busy these days? Right, yeah, so Expedient, to using Antonio Brown saying, business is booming in Expedient and we had a pretty great year last year. We executed on a private cloud strategy that I was talked about a little bit last year at this time and actually represented about 35% of our sales, new sales last year, new revenue was all focused on private clouds, that's big for us. We had a great year on the DR as a service, we doubled the DR as a service practice in the year, so that was always good. Data centers are still booming, believe it or not, people think the data centers are going away. We have a $5 million project here in Boston where we're adding 10,000 square feet, we're renovating 10,000 square feet. In Pittsburgh, we're adding our third data center there. It's about a $12 million project that'll come online here in December. So, co-location's growing for us, cloud's growing for us, managed services are growing for us. And one of the biggest things that we saw last year is large businesses wanting to come to us. So these are big traditional companies that have been operating for a while that they own their own VMware infrastructure. They wanted to come in and just put it in co-location. We started talking private cloud, conversation shifted pretty quickly because they just didn't want to be in the infrastructure game anymore. Well, yeah, John, you and I've been talking for a while about this, but if we talk to end users and you talk to the enterprise, I mean, we've been saying for years, don't build another data center. You've got to go to somebody that has better expertise on that. I mean, just from the concrete slab, power, cooling, all those things are, there's a small number of companies that know how to do that well and there's even, you know, big enterprises really, it's not the expertise that they need to learn, right? I mean, I've been looking at what skill set do you need to have internal, what's critical for your business and that physical layer really isn't something that most companies need to have.  They have that. Why do you guys have expertise in that that's much better than the enterprise? Yeah, and that's a good point. I mean, digital transformation has been, you know, the term is kind of big and huge, right? But it's starting to be reflected in a lot of these businesses where, you know, they need to do something different to either enhance their customer interfaces, you know, add new revenue streams, do something like that. They need to do something and to make a really difference in change. And, you know, we're seeing that drive a lot more work on their IT teams and they just simply can't do all the blocking and tackling.  And those are basically just operational tasks that they can't do. We've been building a business on this for the last 10 years. So we've reached operational efficiency. We're getting bigger and we're, you know, multiplying our growth instead of just a few percentage points and we're able to actually handle that load for them. And as soon as they see that and they realize that, oh man, I don't have to deal with a VMware patch anymore or VMware upgrade, great. There you go. You handle that for us. We'll go and work on something that's strategic for us instead. Yeah, so I know we talked a little bit about last year, but give us the update. What are customers comfortable with giving up today and how do they work along that spectrum to buying more things as a service? So one of the biggest things that we saw a driver on, like I mentioned, two X growth in DR as a service. So it's like, we wanted a DR plan. We've been talking about a DR plan forever. You guys finally, you know, as a service provider in cloud community have something that's reasonable financial. It helps me technically solve my business challenges.  And that's really kind of step one. And then as soon as they say, okay, they're handling our DR pretty well. They're handling those types of things. Let's go and do some other things. And primary, you know, services start to go next. And again, you kind of work up the infrastructure from the bottom all the way up. And one of our changes and shifts that we made as a service provider, we now go on the customer site.  There's no ops there. And really what they want at the end of the day is the operation. We're bringing that to them. We're handling everything, you know, private cloud on their data center site anymore. That's all on us anymore. They don't have to really worry about it. Yeah, maybe you can compare and contrast a little bit. There's, you know, a number of vendors in here that are selling kind of that simplicity in a box.  You know, compare and contrast that versus what you guys do. It's very similar. I mean, we're all trying to do the same thing and kind of make the administrators life a little bit easier. The biggest thing, I mean, they're really the biggest thing that we're doing. And, you know, we're investigating also using some of those boxes and partnering with some of those companies. And all they want us to do is provide the operations. And that's where I think that people are really challenged with is they just don't have the operational efficiency. They don't have the ops people to do it. So we come in and we handle and do that. Which is interesting because then you'll hear some of the bigger companies. I mean, I think Oracle kind of announced that they want to even do stuff on their customer site. So you have this big software company and, you know, they have a hardware aspect of it as well. Now they want to do ops. Now they want to do services. That's hard. I know it's hard because I've lived it for 13 years in May of my life is trying to do the ops side. That's really, really hard to do. Creating software hardware, not that it's easy, but it's a very specific resources that you need to do that. Services a little bit different. It's, you know, even when you have a cool new box, it's, you know, the most customers say, oh wait, can I just do it the way I was doing it before? And it's a little faster, a little bit better.  How do you got, you know, who drives that in the customer environments? You know, how much does it require education on your side? How are customers, you know, getting over the hump for that? One of the things that we always try to do is we keep native interfaces for our customers. So that was really our biggest claim to fame when we launched our cloud product in 2007, really more of infrastructure service. We gave them vSphere. They didn't have anything new to learn. They loved it. They didn't have to have anything new to learn. That's great. We do the same thing inside of their environment. So we're not building VCD, you know, platforms out for them today. We're giving them traditional vSphere, what they want, and then adding, you know, layers of automation on top of it that we've developed over time, as well as then ticketing, change control management that we do, that we give that basically to them to start to use. And then we interact with them pretty closely. So we really build in operations. We become an extension of their team, but they also have full administrative access to all the boxes. So it's not like we're taking anything away from them as well. They're just not picking hardware anymore. Yeah, so talk a little bit about how much being local matters.  Talk a little bit about your geographies and, you know, why it matters to have that kind of footprint. Yeah, I mean, we run in seven cities and we're very specific about our cities is we found that a lot of our customers actually like to, you know, like to know us, like to, you know, understand where their data is, but there's also a physics problem that we have to deal with. The physics of, you know, the relationship, but also physics of closeness to the data, whether it's something that's actually a physics, you know, bound where they just need to transfer this much data or they just need to know where it is or they like to know where it is. And that's, you know, creating a major play for regional service providers. And you see a lot of growth in this, you know, expedience obviously growing, but there's a lot of other companies out there growing, buying other companies like us and continuing to build this kind of regional network. And I think you even see the cloud, the tier one cloud providers starting to add more data centers, get closer to the customer, get more regional, add more offices.  We're running into companies now that are generating 15 petabytes of data a day. There's no way they can wait to send all that data out to Ashburn or wherever their local, you know, tier one cloud provider lives and then try to do analysis on it. The wait time is just too large. The connectivity would be too expensive. So that local is still going to be very, very important, I think, for a long time coming. What about things like mobile services? You know, you hear the public cloud provider talking about, you know, when you've got a global footprint you need to get to the user. Is that a competitive advantage they have or how does the networking help solve that? I think it's a, you know, it maybe is a competitive advantage they have. They kind of have their own, you know, we saw, you know, James Hamilton's presentation. I mean, their network that they've built across all their AWS data centers, it's insane. I mean, it's incredible.  Yeah, I have kind of, you know, my local niche, but I also partner with companies that I can get a global reach if I need to. We've created our own private 10 gig backbone between all of our data centers that we're continuing to upgrade and we have access to other companies like Equinix. And that's part of what I'm doing with my private cloud stuff. I don't need to build a data center every place I need to put a private cloud. I need to have an Equinix data center or somebody else like it and then I can go and interconnect with them. And I've done, actually I've blogged about like connecting with AWS and I can do direct connects into Ashburn and I can do that for my customers. So I can start to give them that global reach if they want to, but it's usually going to take a few components maybe to do it. Speak to kind of the update on, but you know, partners you're working with. I know there's some strategic and you know, virtualization on networking that have enabled you to offer some really cool services. You know, what's new? Yeah, the big one for us this year was, so we're rolling out NSX here in February. So that we've spent a lot of time with VMware. It's been a great relationship there from the technology side. I think they're pretty far advanced there and they're handling everything that we need. The other counter. And what's the driver? What will be the benefit to your users for going to NSX? Well, one of the biggest things that we wanted is we're using it as a revenue generation. So SDN, you have to find something.  We're starting with generate revenue. And what I challenged the product strategy team with an exciting speeding is if we had to connect two customers together, you know, one cloud and one cloud here, but we couldn't have a private connection in between it, how would you do it? And we came up with utilizing NSX and we're creating what's called a layer two VPN across public internet. So when I do my private clouds on site, it's all over public internet. I have a site here, site here, uses NSX. And what it does is actually creates a bridge in between the two sites so then I can have my VMs move back and forth, do whatever. We, so we did, you know, a lot with NSX there to engage that and enable that, which our customers are loving because now if they run out of resources on the primary site or if they feel like something doesn't want to run there, it's a drag and drop move it to the secondary site, doesn't lose a ping, doesn't, you know, lose any connectivity or communication and it's up and running on the secondary site and going. So we partnered heavy with them and then we have a huge partnership with Zerto as well that they're actually enabling a lot of what we call push button DR and that's the failover of those VMs from the customer site into our data center or even between some of our data centers. Great, how important is security in what you're doing with NSX? Security is a big focus. I think there, one of the things that's lacking right now in the industry is just application awareness and I think I'm going to start to, you know, see a lot more of that in NSX as it gives you a layer that you can plug in some really cool technologies that's out there. For instance, I mean, Palo Alto has a plugin, you can plug in NSX, you start to learn a lot more about your network, learn a lot more about your data. Doing some of the micro segmentation thing, creating automation and policy. So if you have a PCI customer, create a policy around it, there you go. If it ever breaches because somebody made a change, we'll get notified, we'll make sure that we alert the right parties, fix it, make sure it doesn't cause a problem for us. So last tech question I have before we talk about some of the football, you know, as you look out 2017, you know, what are the things that, you know, are getting you interested from a strategy standpoint and how much of a gap is it between kind of the bleeding edge that you look at and where kind of your early customers are? I think, you know, the biggest, the biggest things I'm looking at in 2017 are continued self-service, you know, trying to push more to the customer if they want to. We're always going to be a full service managed service shop so we can actually help them out if they need to. But if they want to, you know, do a lot of self-service because that's what their team wants to do, we want to give it to them. So, you know, simplifying ways, you know, backups work and analytics on backups and dark data and some of that kind of stuff that's laying around, which I know you had Rawlinson on who's, you know, talking about a Cohesity. I think that's all very, very interesting and we're continuing to see data growth at a rapid rate. We're going to have to figure out how to manage that in the future. All right, so I just cut some feedback from the audience. John Furrier's watching. He said I have to get the Steelers jersey off of the cube. Oh boy.  Well, hang on, I'm pretty nervous. So let me wipe that sweat off my brow before we get started, John. John, make sure you're watching this. So yeah, I'll bring it down. I don't want you to get too offended. But yeah, I think- It's all right, we understand the terrible hanky that you need to bring for after, you know, TB12 and the Patriots. We all grow up in different places. I think this Sunday is going to be a great game. I think, you know, you and I were at the game in Pittsburgh. I think Ben and Brady were bummed that they didn't get to play each other. I think they get their shot. I think it's going to be pretty epic from that standpoint.  It's been like Ben, Brady, or Manning in every one for the last 12, 15 years, right?  So one of them has been in all of them. Yeah, one of the Mannings, yeah.  Brady has been to six Super Bowls. Love to see him get to a seventh there. Get that, I think as the Steelers said, he needs one for the thumb. Yeah, right, yeah, right, one for the thumb.  So looking forward to going to be exciting game. It's here, so, you know, Patriots, great home field advantage here at the Wrazer. I think it's a huge advantage that you're here. I think it's a huge advantage.  The first year was open. I mean, so I've seen it happen, go happen the other way, but I think not having Gronk is going to be a little bit of a different picture for you guys, but we'll see how it all goes. I don't know if you can stop Levy on Bell when he kind of unplugged the controller freezes and then moves around, we'll see. Well, somebody tells me Deion Branch is showing up here in a little bit as a Patriot alum. I remember it was the, the commercial he did is who's Tom Brady's favorite? And there was like, you know, four wide receivers that anybody out of New England never heard from. So Brady's always been good dealing with the parts. He's got some great, you know, talent there to help, you know, Patriots so far haven't lost with Deion Lewis in the lineup. So which Gronk was there, but definitely looking forward to Sunday. I think the coaching is also what comes into play. I mean, Balacek's been able to make whatever work for how many years now. I mean, I think he walks in with a game plan and he goes. I'm sure he's, he's picked apart the Steelers. He knows where the weak links are. He knows where, you know, the strong suits are that he needs isolate. It's going to be a good game. All right, well, John, always appreciate having you on theCUBE. Glad to have a little fun here with some football here.  It's about, you know, geeking out with the tech and doing some other stuff. So we'll be back with getting towards the end of our coverage here from the VTUG, Winter Warmer 2017. You're watching theCUBE. Go pass.