So we have the HTP Su Zhao. So who are you? I'm John Wong. And you have lots of projectors right here. How many projectors do you sell every month? About 25,000 pieces. 25,000. So what is this one for example? It's DLP based projectors, mini projectors. DLP, what is Lumen here? It's 100 ANSI lumens. 100 lumens? ANSI lumens. BMSI lumens.  This one. Is the price? The cost is around 300 dollars. 200 dollars for how many pieces? Of course, how many pieces? How many pieces? For how many? For 1K or 1000 pieces? You mean MLQ? Yeah, MLQ. 50 pieces. 50 is okay. This one? This one is LCD projector. LCD HD home theater projector. So LCD is an Epson technology inside? No Epson technology inside. So LCD based? Yeah. And then HD full HD? HD, not full HD. HD? Yeah, support. Yeah. Its native resolution is 1280x800. And how much it cost? Now, a wholesale cost around 140 dollars. 140? Yes. Only 140 dollars? Yeah. This one is 300 and this one is 140. This is DLP. Yeah? We have to pay the cost of patent to Texas Instruments. But the LCD is cheap? Yes, cheap. Very affordable. So what is going on here? Is it smart? Or why do you have an Ethernet plug-in? This projector inbuilt Android. Android built-in for 140? Yes. This big one? Yes, big one. Can you show? It's built-in speaker also. Let's turn up the volume, maximum volume. And this is it? Yeah, this one. So it's running Android. What is the CPU? The CPU is... I don't have Android. All right. Let's go and... I know. It's cheap. The cheap is M-Star. M-Star? Yeah. So it can play 4K videos? 4K videos? No. Yeah? Only 1080p. 1080p? Yes. And we can see the version of Android down here. Yeah. Yeah. And 4.4.2? Yeah, we can check. 140 dollars only? Yeah. M-O-Q 50 pieces also? No, no, no. 500 pieces. But what's the Lumen in this one? 3,000 lumens. And how do you make LCD projector? Is it Chinese? Yes, by ourselves. You make the LCD? Our factory makes the LCD by ourselves. You make the LCD? You don't buy from a supplier of... So we buy some from the Taiwan based company. A-U-O? Factory? Some other one. Yeah. Not A-U-O or something like that. Taiwan based company. It does projector system. It goes through mirror inside and it comes out. It's very stable? Yes, very stable. It's our best seller. Best seller? Yes. Is it the same? No. What is that? Brightness is lower than this model. This is how much? Brightness? 3,000 lumens. And this? 2,800 lumens. 2,800 lumens. 2,800 lumens. So is what? Cheaper? Cheaper. So how much is... This was 140? Yes, 140. And this? It's 130. 130. This is amazing. So how many do you sell of these? You said it's best seller? Yes. So you sell thousands every month? About 8,000 pieces a month. 8,000 pieces every month? Yes. Where's your factory? Shanghai. Shanghai? Yeah, Shanghai. Alright, how long time you make this business? Over 10 years. 10 years, projectors? Yeah. And the end users are mostly in China or is also in Europe, USA? Where's most of the customers? The end users are mostly in North America and West Europe and South Africa. South America. South America. And what is this one? It's all the time. All the time? Yes. Alright. So there's all these different ones here. And what is the main difference in quality between your projectors? 3,000 lumens and Epson, for example. What's the difference in quality? What we say is 3,000 lumens, not real 3,000 lumens. Okay. Epson says 3,000 lumens means, maybe it means real 3,000 lumens. So what is a real lumens? Real lumens I think is 2,000 lumens. Something like 2,000? Yeah. But it looks really good. And you going here? I'll try to go. Our company's position as a projector is high cost performance ratio. Yeah. So cost performance and there's all these cloud things going on. Mstar, CPU. And there it is. So if people buy this, it's not going to break. It's going to work for how long? How long can you use it before you change the ball bar? You really, I think over one year. Over one year? Over one year, I think. For using? No, the problem is not a lamp. Not a bar ball. It's LED lamp. Yeah? It's lamp life is 30,000 hours. 13? 30,000 hours. 30,000 hours? LED lamp. Ah, it's LED? Yeah. So why you say one year? One year is another problem, not relating to the lamp. LED lamp. Oh. What can be done? Meaning main board inside, main board. Android board. But can you make one that just works for 10 years? Or you don't make one that just works for 10 years? No, I'm not sure.


Another crypto billionaire is entering the fight against aging. The worlds of blockchain and venture capital are combining with the launch of New Limit, an ambitious new company with the goal of radically extending human health span. We'll tell you who is involved and what they're up to in this episode of Lifespan News. New Limit is being co-founded by Brian Armstrong, who is also the co-founder and CEO of Coinbase, the largest cryptocurrency exchange in the United States. Forbes puts his net worth at over $10 billion, and he was the first cryptocurrency executive to sign the giving pledge, in which he promised to give away the bulk of his wealth to philanthropic causes. This continues a recent string of blockchain pioneers getting involved in longevity. Ethereum co-founder Vitalik Buterin has donated millions to various projects, including the Methuselah Foundation, Richard Hart's pulse chain sacrifice phase raised millions for sends, Juan Bennett of Filecoin was a founding donor of the impetus grants, Jed McCaleb of the Stellar Development Foundation and formerly of Mt. Gox has founded the Astra Institute, and groups such as VitaDow and Gitcoin are working to fund and support longevity initiatives. Armstrong will be joined at New Limit by fellow co-founder Blake Byers, who most recently was a general partner at Google Ventures. There he led investment in tech and biotech companies, and he holds a PhD in bioengineering from Stanford. New Limit has $105 million in committed funding from its founders, and they plan to self-fund multiple rounds before seeking outside capital. The founders announced the creation of New Limit in a blog post in which they said the following. We will start by using primary human cells and reference species to develop machine learning models on what chromatin features change would age, which of these changes may be causal to the aging process, and finally develop therapies that could slow, halt, or reverse this process. It is incredibly ambitious to try and cure aging, and we believe this mission could take decades to achieve if it is achievable at all, but that is precisely the reason we feel the urgency to get started today. The last decade has seen a Cambrian explosion in the tools we have to probe and better understand biology. They went on to explain why they are focusing on epigenetics. 15 years ago, a retrospectively obvious phenomenon was discovered. Your cells are far more plastic than we had assumed. You can scrape a skin cell off your arm and reprogram it into a brain cell. In fact, you can take a skin cell from an old mouse and clomely turn it into a newborn mouse with an entire life ahead of it. Remarkably, to accomplish this magic, you only treat the cells with four types of proteins. In a system as complex as mammalian biology, with billions of DNA-based pairs and tens of thousands of proteins, all it takes is dosing four proteins for a couple weeks to completely change what the cell is. New limit plans to initially focus on this mechanism, epigenetic reprogramming. Put simply, we want to figure out a way to restore the regenerative potential we all had when we were younger, but somehow lost. The last year has emphasized this point on a global scale. We still do not know why the elderly have a weaker immune system and are more susceptible to infection and receive less protection from vaccines. You can go read all the textbooks and you won't find any satisfying answers. What will differentiate new limit? We believe everyone benefits from more companies, research labs, and funding flowing into aging research. We are excited to see more companies being formed in this space to build a larger ecosystem. The most unique thing about new limit will not be the idea or the capital we have access to. Instead, it will be the people we hire and the culture we create. What differentiates SpaceX from NASA or SpaceX from Blue Origin? People and culture. We are not trying to build an institute or academic-minded organization where papers are more important than products. Our goal is to build an ambitious, well-run, for-profit company that will deliver revenue-generating products on the way toward accomplishing its much bigger objective. They then use the blog post to proactively address two criticisms they likely expect to hear. First, that not many people would want to extend the years in which they are elderly and feeble. And two, that this technology will be only for the rich. Some people have an aversion to the idea of living longer when they first hear about it. They are often imagining being frail in old age and extending this unpleasant experience. The goal here is something quite different, extending human health span. Imagine if you could live the same number of years, but be free from pain and have the same mobility and cognition as someone in their 30s. If we could maintain this state, how many of us would still want to have our life-span end at the normal time? Aging is one of the largest sources of pain and suffering hiding in plain sight all around us. And we believe there is a moral imperative to try and end this suffering that affects every one of us. Every breakthrough product, from cell phones to electric cars, started out with breakthroughs in basic science, which led to expensive early prototypes. But the cost of these products were driven down over time to the point where they are becoming accessible to everyone. Some of these products take decades to get to lower costs, but we hope to move much faster than that. Two years ago, mRNA therapeutics packaged in liquid nanoparticles were a product only reserved for expensive gene therapies. But in 2021, over a billion people received an mRNA LNP to immunize them against COVID for less than $20 a dose. They currently have a placeholder website, newlimit.com, where you can learn a bit more about the company and their hiring needs. It seems that almost every week, there are updates about new people, especially wealthy people, getting involved in the fight against aging, and I'm very eager to see what's to come of this. However, I am a bit worried. I hope that we are not nearing the peak of a hype cycle, only to have these exciting updates result in a winter of disillusionment. I'm very encouraged to see that the founders of new limits and other recent initiatives understand that they are getting involved with a very difficult and expensive challenge that will need long-term commitment. These projects will need our support if they have any chance of success. When there's more to share, we'll bring it to you here, so please subscribe so you don't miss out. I'm Ryan O'Shea and we'll see you next time on Lifespan News.


All right, you are still watching Waze. Now today marks the first of St. Josephine Bakhita, a Sudanese woman who was sold into slavery, abused, but later freed, together with CodeNet and Talitha.com Network. Caritas will host an online marathon of prayers on this day, or this year's theme, joining in dignity, which calls us to journey in dignity against human trafficking by keeping a horizon of the dignity of every person and leaving no one behind. This day of prayer invites us all to explore the world of trafficking and the suffering it inflicts on millions of people. It is an opportunity to learn about what trafficking means and explore its material, mental and spiritual impact on individuals and societies to take that first step in the fight against human trafficking. Ha, I've watched some kinds of movies and when this went like literally before your eyes, you just, you know, there are voluntary trafficking that you are the one that trafficked yourself.  I've seen very, very horrific movies around these things like it is scary. Nothing beats somebody just, you know, stripping of your dignity, taking away your freedom. It is very, very painful to experience and to watch. Very sad. You know, I had, I have a lawyer friend who told me that so she runs a restaurant and she said one of the reasons why she does not discriminate against beggars is because even though there are some that are not genuine, some have genuine stories. So she told me about a little girl, 13 years old, who came to beg her for money to go to school. So in the process she started asking her, why are you begging, why are you not in school? So she said she does not know who her parents are, she's living with her grandma. So just to cut the story short, she started doing her investigation and she realized that this girl was kidnapped at some point, right, brought to Lagos. Her parents think she's dead. So when she got in touch with her parents, they said they've buried her that she's, it's not possible she's alive. So, you know, that's, so even in our own environment, these things are happening. It's it, yeah, yeah, it's real. And we would actually think this should be a thing of the past, considering how evolved we are. It's worse now. But it's worse. It's worse now. It is worse. Issy, let me come to your thoughts on human trafficking then we'll take your story. Okay, my talk, my take on this is that we have seen women and children being trafficked in the past, basically. But now we also experienced men being trafficked as well. I saw a story of a little girl who was actually trafficked by her family, an immediate family. She was sold into a marriage, basically. That's another aspect of human trafficking, you know. And we've also had all the stories of this, we have stories now. This is not something that happened in the past. It's currently happening, currently in the world. And we also have stories of individuals who have been, you know, taking it to the, they're taking it to another level, which has to do with the cyber space. Now the cyber space, we have people being auctioned online, basically. So that it has, it is escalated and we just need to keep crying for these individuals and for the people who are involved in this to actually change their mind. Ah, that would help us.  Okay, my story, I had to look for something that was good about life in the basic way, you know. So I picked the story, which is like a bomb to my soul and it says, the headline says, pusecacity across Nigeria to reduce from next week. Hopefully, I'm looking forward to this actually happening in Nigeria because we've had a lot of fast stories coming out of the country from the north, the south, basically ranging from different perspectives. And this was promised by the national, a Nigerian national petroleum company. And we are hoping that if you're shorted, we'll come to an end. And this began, you know, the first shorted actually started in 2022, July, and it's been on for about seven months now currently, on running and if it was a baby, that baby would be walking or crawling basically. So we are looking forward to a situation whereby Nigerians can actually, you know, heed the sign of relief from the burden that they've been going through for the past few months which has to do with different terms of past, we've practically queued for practically everything they can think about even down to our little tender. Basically, we are looking forward to a bit of relief from the stress that they've been going through. Thank you. We are praying for that. A very good story. My story, Nigerian singer Anthony Ebuca Victor, known professionally as Victoni, says he will be taking a two-month break from music after undergoing his third and final surgery. I think he had an accident if I'm not mistaken, sometime around 2021. But then, particular, this resonates with me personally because sometime around 2020, I also had an accident and I will say it's by God's grace that I came out of that accident unheard. But, you know, I want to wish him quick recovery and back to the scene of music. And also just to use this opportunity, emotions are high, people are angry, drivers are angry, people are taking their frustrations on the road. So let's be very mindful and let's be very responsible while driving because even about aside the accident on his own, the mental effect of it, I remember then I could not sit on the front seat of a vehicle because of the mental aspect of it. So I just wish him quick recovery. Wow, it is well. It is well, indeed. Okay, so the headline of my story is IMF asked federal government CBN to extend cash swap deadline. And then it says in light of the hardship caused by disruptions to trade and making payments due to the, making payments by the public in spite of measures introduced by the CBN to mitigate against these challenges in the bank note swap process. The IMF encourages the CBN to consider extending the deadline should the problems persist over the next few days. I don't know. I mean, this was today. Yesterday, Supreme Court, you know, gave a mandate and it just begs the question. I mean, can we not do things right in this country? It is well. So actually, I was gonna take the Supreme Court, you know, they have actually come out hours, you know, to what's it called, to halt this February 10th deadline for the old Naira 200, 500 and 1000 Naira notes, right? To cease being used as legal tender. And again, this is coming off of the back of the governors. Kaduna Kogi and Zamfra's data had in a motion filed by their lawyer, prayed that the Supreme Court to stop CBN, you know, the Naira redesign policy. So now there's a pause.  But earlier today, President Mohammedu Buhari met with the CBN governor in Aso Rock, right? Hopefully, the meeting, because this meeting is happening like hours after the federal executive council and the Supreme Court's judgment and all of that. So hopefully, we will see the outcome of this. I have a bit of mixed feeling about this halt, right? I have a mixed feeling about it because on one hand, I am actually looking forward to the system easing off so that the tension and the anger dies down. On another hand, I'm just looking at the implications of flooding our, what's it called? Our streets again with a lot of cash. How that would directly impact elections. Given that Nigeria, we know that money, politics plays a huge role in our electoral process, right? So I mean, tomorrow we're going to be discussing another interesting story that came up today. Anek saying that MCO Luwamon and his people will be the ones to convene our... I thought that was a joke. It's not a joke. I have to hear what Nigerians are saying about it. But hey, that's not a con... You see, these are all the things.  You see? Interesting thing, I have this group on WhatsApp and we banter and someone had said something, you know, of course, this kind of thing, people would send forwarded messages and all that. And I remember that everybody just, it was like, open gates, everybody just had to walk in and I was like, okay, today is not a day. No, today is not a day to talk about Nigeria. No, no, no, no, no, no. It cannot be today. We can't do this every day. It just wears down on you. I said my mental health is terrible. I'm looking for what to touch, it's telling me. How to navigate Nigeria. There's such a place for us. It is. I need to declutter my mental health. I'm mad. I'm praying that the election will come and go. Because I need to navigate my mental health. I need sanity. Because Nigeria, you will know for sure. We'll come back after the break. I want to discuss my mental health.


Morning guys got set up out there me and Colton got set up right at shoot time and put the decoys out and basically they come out of the roost and go the opposite way, so That didn't work out. We made another move. We actually split up I went off to check some other areas dropped Colton off He's seen some birds so he wanted to go put a stalk on him And I kept driving down the road looking and scouting and call and trying to find some new places and stuff To know like Colton's not back. I should have gave my walkie-talkies. I forgot I walkie-talkies Should have gave him those so I can know when he was ready to go But in the meantime since I already did my scouting and it's been like 30 40 minutes There's not much else. I can go the rest of its private. I'm just gonna do a little shoot in my bow I'm gonna do a little practicing while I'm waiting on Colton. That's just beautiful up here. It's pretty cool Someone's shooting 22s down the road. So I kind of ruin the turkeys in this area But let's do a little practice on while we're waiting on Colton little rusty. It's amazing. Just like you don't shoot for like Three days.  Let's try that again. Yeah, it's a little better Sorry about that guys. I can't lie that kind of threw my mind off a little bit Knowing that camera sent right there or over to try to put a stalk on a couple But right now they're so skittish From opening day there They're just running Paul doesn't do any good. Decoy doesn't do any good So the only thing you can do is hopefully be at the right spot at the right time We're gonna go try this one last place and if not, we'll probably call it a day I don't know I'm being the lazy one right now I'm sitting in the truck with Frosty Coltons making a stalk the odds are against him. That is pretty much why I decided to stay in the truck We're using radios right now. Do they see you? That's a different bird There's a fence line over there and there's but public and private But I see the tone up in the hill.  They go seem fly off I had so it's hard to spot and stock The reason we're even doing this right now is because they won't they won't come in at calls or so It's just three days after opener. It's like they're so gun shy Call shy anything shy Hey, so what happened I seen all those turkeys going did you get a shot off? The rage turkey broad head. I don't know if it's just not good on this arrow or what but That's a bummer I know you would be missing that far to the right. It must totally been that broad head That stinks dude Yeah, I've seen the birds flying through like I said going off to left That must have been the hands running and flying through there, but yeah, all right Well, I guess I'll see you back at the truck here a little bit. So my pullback was like, oh It was not even a lot of time to yeah sit there and think about That's what I knew was gonna be an issue with those bowhors is You know always thinking if we miss then like if I had a shotgun But you gotta get a hold strong I Climb 85 floors Is that what it says? Uh-huh? 35 that's my watch. Oh your watch. Oh, it does everything. I've burned 724 calories. You think it'd been more than that So you get a big Mac right now Oh Folks, I think we're calling that a day. It's been fun. I mean really it has been we've seen tons of birds Oh, yeah, and it's nice. We're not seeing a ton of guys. We've only seen one group of hunters. I think I think that Chevy I don't think he was a hunter he might have been but It's been really fun. So I hope you guys enjoyed this. I got some good footage of birds and I just saw a deer down the phone back there.  I didn't see any So we're gonna get them. I really feel like tomorrow I can get one I'm still taking my bow I'll bring someone with the shotgun just in case they're not close enough. So I'll be back. All right guys. I'll see you in the next one


The Ministry of Health and Wellness continues to monitor both the global and regional situation as we assess our risks and make recommendations. Most countries are presently experiencing their second wave of the COVID-19 pandemic. In St. Lucia, we continue to monitor closely and use best practices implemented as we strengthen the existing national protocols. On December 14, 2020, the United Kingdom Public Health Agency reported a variant of SARS-CoV-2 through viral genomic sequencing. The identified strain has been in circulation from September 20 of 2020 in the United Kingdom. The virus has been detected in Denmark, the Netherlands, Belgium and Australia, but the risk of importation into the Caribbean and the rest of the world is high due to incoming travel from the United Kingdom and Europe. The public health team at the Ministry of Health and Wellness is reviewing all information in relation to this threat in consultation with international and regional public health agencies to guide the way forward to reduce the possible impact on our country. It is known and expected that all viruses constantly change in time and hundreds of variations of this virus have been identified. The preliminary analysis in the UK suggests that the mutation has affected the rate of transmission of the virus and the estimated increased transmissibility to be up to 70%. The UK government has noted intense transmission and spread in the areas where the variant SARS-CoV-2 strain has been found. There is no indication at this point of increased infection severity or virulence associated with the new variant or changes with the vaccine efficacy. Preliminary guidance has been received from PAHO, WHO and the European Center of Disease Prevention and Control. The European Centers of Disease Prevention and Control has confirmed the following. There are no reports of worse clinical outcomes. The level of mortality remains the same. The effect on the population group affected is the same. On Monday, December 21, 2020, the Caribbean Public Health Agency hosted an emergency meeting with PAHO, WHO, OACS and the chief medical officers of the region to discuss the new risk by this new variant. It was further clarified that the PCR testing being done in countries remains the gold standard to ensure accurate diagnosis even with the mutations and the vaccine that has been approved by the FDA also remains as relevant. The recommendations made are in relation to the strict adherence to the current regional and national guidelines on COVID-19 prevention and control. These include the limitations on social gatherings, the maintenance of physical distancing measures, hand hygiene and infection prevention and control measures, the mandatory use of face masks in public, and strict adherence to protocols in relation to the tourism sector and quarantine for returning nationals. CAFA has also requested that positive cases with high viral loads be sent to their laboratories for gene sequencing, for surveillance in our region of this new strain of the virus. Say NUSHA intends on complying with these recommendations. Based on the scientific information received thus far in relation to the new strain and the current level of the outbreak in most countries in the region, travel restrictions are not recommended at this point for the majority of countries. This new situation further emphasizes the need for strict adherence to all protocols recommended thus far and ensure increased vigilance at all levels where risk has been identified. As we celebrate the Christmas season, let us all remain on alert and continue to play our part to protect the health and safety of our family, our friends, colleagues and neighbors. We ask all to minimize their movements, avoid social gatherings and other activities which will bring about greater exposure to the virus. Notwithstanding, the Ministry of Health and Wellness, we will continue monitoring this situation closely and recommendations will be made guided by the science to reduce any impact of this new strain or COVID-19 on our population. As usual, we will continue providing updates as new information becomes available.


So when it comes to what I, what I really console and what I tell, you know, all of my clients, it's all about, it's all about steps. It's all about a value ladder, right? It's all about, it's a lot, let me, let me, let me start selling off small, right?  I start them small, and then I gradually increase them from there, right? It's the same with ads. It's the same with Facebook ads. It's the same with rolling out the first ad. And that's why what I mentioned, my strategy is, is to run the like ad so you can get that like count up, right? That's number one. And then number two is the intro ad, the intro video ad. And all you're doing in that video is you're saying you're introducing yourself, you're introducing yourself, you're letting people know exactly who you are and what you're looking for. I'm looking for business owners. I'm looking for restaurant owners who are sick and tired of not running effective ads on social media. Maybe you tried running Facebook ads before never captured any new customers. Maybe you tried putting money towards Google and never found any new customers online. What we specialize in here at Royal Media is we help small business owners. And restaurants get more customers from Facebook advertising than you've ever imagined before. We really have a passion in what we do. Let me tell you a little bit of experience about myself and why I'm so excited about helping restaurants. So all it is, is an intro of who you are, why you're excited and who exactly you're looking for. Like I'm looking for business owners. I'm looking for restaurants who are sick and tired. I'm looking for restaurants who need more customers. I'm looking for restaurants who want to find more customers on social media with simple Facebook advertising. I put together a seven page PDF that's going to give you the top tips on how to get more customers on social media. Right. So, so you could say something like that in the intro. But it's really the first video, the first intro, it's not even to pitch them the PDF. So that's not going to come until the next video. The very first video ad is just to say hello, just to say hello, just to introduce yourself, just to introduce your agency, and let people know, hey, this is who we're looking for. If that's you, feel free to send us a message. Feel free to follow us on Facebook. Or feel free to comment below. But here's why I'm all excited and I just wanted to introduce myself. I wanted to introduce our Royal Media Company because we're going to be helping a lot of restaurants in 2021. So the whole objective with that, man, is to not get them to click learn more to download your PDF right now.  No, that's not right now. That's not in the intro video.  The whole objective with the first video ad is to simply capture right here, right here, right here, right here, right here. Scroll over that video, scroll over, don't click, just just put your cursor. Okay, that's a 49 second video. The whole objective with your intro video is to simply capture the audience of those who watch it. That's it. That's it. So it's not to get them to click learn more. So you're not going to have a learn more, you're not going to have a landing page right now. Not for the intro video. It's not needed. All I'm looking to do is find my audience. Because what you're telling Facebook, you can tell Facebook who you're looking for in the targeting right in the ad set level. What's that? So to be targeting them specifically restaurants or somebody who was interested in restaurants or any type of marketing. You could tell that to Facebook. You could tell it to Facebook. Hey man, here Facebook, I'm looking for people in this age. I'm looking for this gender. I'm looking for people that live in this area. I'm looking for people who fit the interest of restaurant owner. You can tell it to Facebook. And Facebook is going to say, okay, here's a population of 300,000 people that fit this criteria. But what you're not able to tell Facebook just yet is who out of the 300,000 people are actually going to like you. Facebook doesn't know that right.  So my whole strategy our whole strategy here the whole strategy I'm giving you is the intro.  All you're doing is introducing yourself. All you're doing is introducing your business. All you're doing is saying, Hey, this is who I'm looking for. This is who I'd love to help. And so let's say, for example, yours is a 49 second video. All we want to do with that first video is create a custom audience of those who watched it. Now we don't need to create a custom audience of all those who watch 49 seconds of it. But let's say it's a 49 second video. We want to capture at least a custom audience of those who watch half of it. So if it's 49 seconds, those who watch 50%, that's going to be a custom audience. That's going to be a custom audience. So now, now what I'm going to do. Remember, our first ad was the like ad, but that doesn't count. Now we're talking about our strategy, our weekly strategy, our first actual Facebook ad. It's the video. Right. Now we have an audience of those who watched 50% of 49 seconds. Now we create a custom audience of those people. And then we show them, we retarget them on our next ad on our next ad is your second video. That's when you're now, that's when you now have to learn more button. And that's when you're now running conversions. And that's when you're now giving away your PDF. Now you're showing your second video to those who watched your first. Oh, I see. All right. So basically, But hold up real quick. By the time they see your second video, they're now more familiar with you, because they just saw you introduce yourself a week ago on the first video. Now they're seeing another one. They don't know how they're seeing another one. They don't realize that they watched half of the first one and you're retargeting them with the second one. They don't know that much.  And so now as they want now as more people watch the second video, what am I going to do with that one? Now I'm going to create an audience of those who watch half of that one. Now when I go run my third video, I'm retargeting everyone who watched my intro, I'm retargeting everyone who watched my second video. Now those people are going to see my third. And as you keep doing that, as you keep creating custom audiences of those who are watching your videos, people in this small area of 15 miles, they keep seeing you. And that's how you create the omnipresence. That's why sometimes when you come online, you keep seeing the same damn advertiser, because all they're doing is retargeting.  So all they're doing is retargeting you and you think that they're spending a ton of money in advertising. You think that they're all over the internet and all over the place. In reality, they're not. They're just retargeting those who are watching them. And it makes you think that they're all over the place. But they're not. So on the first video, I don't have any button with it. Am I telling them anything to do, like like or subscribe or you can you can you can mention you can mention it you can mention it. You can say hey and if you if you're a restaurant owner send you know feel free to send me a message because the learn more button it'll be a send message button. It'll be send message, but but it's not a send message ad. It's a video ad it's a video view ad it's only to get people to watch the video that's the only reason why you're running it that's the objective. Facebook. That's what you're paying for. You're strictly paying for views. You're not paying for people to click. So you can put a send message there. But it'll say instead of learn more it'll say send message and you can mention that in the video. So you could tell people hey. What do you advise that. Yeah, yeah, yeah because you're going to put a send message button so you can. You can you can you can message that you can mention that in the video but I'm just I'm just letting you know. No one's going to message you because it's not a message it's not a message ad it's a it's a video ad. You have to fill the space with something and yeah it'll be send message and you can tell him yeah feel free to like feel free to comment feel free to follow us on our page. Feel free to send me a message if you have any questions. But again, I'm not holding my breath waiting for people to send me a message it's not going to happen because that's not the Adam running I'm running a video. You know, so, but again, the strategy is to simply find the audience. So when you tell Facebook, I'm looking for this demographic I'm looking for this age I'm looking for this gender I'm looking for people who have this interest.  That's when you narrow it down even more. Now, Facebook was able to find the 3000 people who actually watched half of the first video. Now I have my audience. Now I have the 3000 people in my custom audience to show them at number two and add number three and add number four and add number five I'm going to keep retargeting those same people on every ad. So by the time I'm on by the time I'm on ad number nine. I'm retargeting everyone who watched videos one through eight. And yes, yes, yes. You know, oh yeah, yeah. So the intro it all starts with the intro I want to just introduce myself before I throw you in the back seat and try and you keep that intro going on forever basically. It can yeah man it can you could put in a low budget per day and let it run forever, because, because, because, because you're not going to you're not going to, you're not going to hit all hunt all let's say for example you put in, the demographics that the targeting the interest and there's a there's a there's a population of potential reach of 200,000 people. You're not going to reach 200,000 people on your $5 a day budget or even on your $10 a day budget, even if you're spending 100 bucks a day, you're not going to reach the 200,000 people anytime soon. So if I'm running a video ad and I have it at three bucks a day.  But it's a good thing because I leave it on. And I just keep retargeting everyone who's watching it. You know so. So that would be the first video then it goes. I mean the ad with with to learn more, and it's taking me to the landing page. Yes, I start learning that more about car truck like once you get up this intro video make this intro video and and and fix the billing fix the payment on the ads manager. Make your payment on the car truck and then and then and then and then make the intro video right now like make the intro and make it a goal. Today's today's Thursday. Let's make it a goal to the next time we talk. Let's run the ad on the on the intro. All right, so let's do it by Monday and I'll put can we perfect next Monday and I'll have the done and when can you send me this video whatever you're going to send to you right now and once we're done. Let me tell you the info the information on fiber but but me. Yeah, here's what you want to do too man on on your cell phone. Are you recording it from your cell phone the video. No, no, I have zero memory to be honest I need to clean all the crap from my phone and I can't even take a phone on my phone. Okay, man you're just like my wife, my wife.   No, I'm going to send you a link for Dropbox. Okay, dropbox on your phone and start start putting all your images on Dropbox. Okay, delete it off your phone. Oh, nice. So if I take it if I take a picture on my on my cell phone like here's what I do here's me personally my just me personally. When you look at my computer. There's no files there. When you look at my cell phone.  Because right when I take a picture on my phone for example if I'm taking a picture of my wife or my kids or whatever if I'm taking pictures, right away I upload it to Dropbox. I have the app Dropbox on my phone. So right away I upload the image to Dropbox and I delete it off my phone. So now now now everything is in the cloud. Everything is up in Dropbox everything is in the cloud, and I have free space on my cell phone. And then with with with my computer, any files, I upload it to Dropbox all my PDFs, all my images I upload it to Dropbox and I delete it off my computer videos I'll upload to YouTube, and then or or or or Dropbox and then I'll delete it off my computer. If you guys are catching this video on YouTube I'll put a link for Dropbox it's free Dropbox is free. So set up a free account. There's a link in the description, but I'll email you the link as well bro.  So that's Fiverr that's what I use for Fiverr, but but clear out your phone man download the app for Dropbox and and freakin all send you the link and just clear out your phone because the best videos are on your phone man the best videos are outside with with with real sunlight outside on on your cell phone. And when you're recording video always hold it for Facebook specifically for Facebook and for YouTube always hold the phone horizontal widescreen. It's vertical, you do vertical for Instagram, but for Facebook it's the widescreen hold the phone sideways when you're doing video horizontal horizontal. Okay, and in the best is is outdoor, you know, during the day when you have the perfect lighting. Don't do it inside if you have no if the lighting isn't good.  None of that matters bro. None of that matters because when it's all said and done, we're talking about billions of people we're talking about hundreds of thousands of people in your local area.  That's right. So, 99% 99% could be like oh man that guy's freaking where the hell's he from different country I don't even want to do business with him, but the 1% the 1% that actually say hey man I like that guy. The 1% will feed your family bro, the 1% will feed your family forever. It's all you need is 1% you don't need freaking 100% you don't even need 10% 1% bro 1% give me 1% of the market, and we can make we can make a lot of money. 1% it is.  All right, email you here shortly all the info. All right, so schedule for Monday. Let's do it man. Let's do it just schedule on my calendar. We'll do our brother. Thanks man. Thank you.


really keen to understand why your company is pursuing a net zero goal. What do you see as the benefits of that kind of ambition and why is it important to you? Again, Elliot, thank you for giving us the chance really to talk. We founded low carbon 10 years ago with a single goal of making a lasting impact on climate change. So net zero wasn't a reference at that time when we founded, but we know we wanted to very much focus on climate change. And I think businesses understand the urgency of climate change. And I think businesses understand the potential problems that come from climate change and thus embrace them. And I think we understand the science and we respect the science and businesses do. And thus when we founded low carbon, it was just around that central belief of making a lasting impact on climate change. And net zero as a target is just the measurement of that. It's the measurement of the footprint that we have on the planet. And thus that's the right approach that we should take with regards to measuring that. So for us, it's a natural progression for us to put a mark in the sand and say, we will be net zero by 2030. It's a natural progression for our business because it's the core of what we've done. It's the core of our foundation. What does delivering on that agenda look to you? What are some of the actions that you're taking? And what does that mean in terms of positive results? Well, I guess the positive results for us is around the measurement. I mean, what I think you've had to do with net zero is break down what are you measuring? So I think any business needs to say, okay, how do I measure my impact? And for us, the challenge that we have is referenced in scope one, two, and three, but really what it means is that from your whole supply chain, how do you make an impact? And how do you measure that? And what's the sum of those parts to understand your impact as a measurement of net zero? And I think that's been the focus that we have had from the beginning. I think now it's a point that we're documenting that and we're measuring ourselves against and we're tracking that data against it as should everybody else. It should just be a natural progression for every business. And in delivering on that mission, what are some of the big challenges you've encountered? How have you made able to overcome them? I think the challenge for us has initially been around about data and really measuring the data. I think that was a challenge and probably something we didn't do originally in the beginning. And I think the lens of shining a light on net zero has meant that companies like ours have been asked to measure every element. And I think that's been good for us. I think gathering data is critical because without it, you can't measure it. But we've also realized you can't do it alone. You have to partner. You have to work across multiple businesses. And we just made an announcement with MassMutual, a U.S. large insurance company who said to us, we want to move 220 billion of our assets to net zero. Low-carbon, can you help us do that? And I think that's a great example of businesses combining together to say, together, let's take our expertise, join them together to make an impact on net zero. So you've obviously been on a journey in founding low-carbon and building it to the scale and impact it has today. What would you say if you could kind of go back to speak to yourself 10 years ago or 15 years ago when you were kind of embarking on this? What would you like to say to yourself? Are the things that you wish you know now that you wish you'd known then? It's not necessarily what I'd wished I'd known. It was just I wished that others had known. I think one of the great outcomes of COP26, it shined a light on the problem. And it has made whether it's governments or businesses or individuals understand that we have a challenge. I think David Attenborough did a tremendous opening remark where, while COP was focused on one and a half degrees, David Attenborough focused on the Keeling curve. So the measurement of CO2 in the atmosphere and he had it at 414 parts per million in his speech. And I think that's a tremendous measurement that we should all have because it's one that we can all see. You can't necessarily see the one and a half degrees. You can't necessarily see how close to achieving that we are, but you can with the Keeling curve. And I think he did for me set that platform and foundation. So it's rewinded to your question. It's not necessarily things that I would have changed. It would be much easier for Locom to launch today because it feels there is more of an acceptance and more of an understanding of the science and more understanding from the schools to homes, to businesses, to government that we all have a challenge that we have to face. I mean you make a great point. I think after COP26, we've been in the run up to it as well, after even more, we're going to see so many other companies embarking on this journey. So companies who have maybe identified it as something they've been thinking about, but now realize that they need to move forward. If you had one of those businesses in Renewable Energy today, what would you like to say to them? Measure your impact. Measure yourself and hold yourself accountable to that impact. Every individual thing you can do has an impact towards net zero, whether it's a hotel chain enabling the lights to be turned off as you leave your bedroom to an organization such as us focused on Renewable Energy. We all have a part to play. Businesses should join together to make that impact together and no impact is too small. And you talked about the value of collaboration and the need to work together with others. Can you talk a little bit about some of the collaborations you're most excited about? Well, I mentioned MassMutual initially. I think those and other finance partners who really understand that they have to move their assets to a net zero impact. And we have partnered with many in order to do that, and we should continue to do that. As an organization that works so hard to get new Renewables projects going, so I think at the moment we're in a particularly interesting place in terms of the energy transition because we're seeing, shall we say, the result of numerous factors, but partly it's a kind of uneven recovery from COVID, but also partly it's actually an under investment in the energy system as investment falls on the fossil fuel side, but we're still not getting up to the speed, the levels that we really should be seeing in new low carbon energy. What do you, if you were to talk about some of the things that you'd like to see that might accelerate some of that rate of investment, what would you want to highlight? I guess it's a collaboration between governments, business individuals and the home in order to make those changes. It's the homeowner demanding, I want my power to be from a clean source. The businesses being able to partner to deliver that renewable source, and the governments to provide the policy to enable that to happen, I think is really at the core, but it does start with the individuals and their demand, and I do believe COP has had that impact. I've seen it in my own children that their school for two weeks ran their own COP, and that's in a primary school. The level of exposure I think is more, and they are demanding more, and rightly so. You've talked also about the fact this is a partnership between business and government and society, and all of these kind of things come together. Obviously, government has a key role, a key leadership role in that. They've obviously hosted COP26, for that the UK has produced its net zero strategy and various energy white paper before that. I think if you were speaking to someone from the government today, they would say they've hopefully set the direction, but there's still work to do in terms of making that, bringing that to life. What would you like to see as we move into the delivery phase, as we move faster and faster into rolling out the pace of change? Are there particular things that would help your business flow that would help the investment in the renewable sector and other areas that could be really, really useful? Simply consistent policy, consistent focus on net zero, consistent focus on businesses working together and partnering with individuals to achieve that. It would be my very simple ask, really. Absolutely. Do you think so? I think often when people talk about businesses responsibility and climate change, you hear about the role of the bigger businesses in the energy sector and in other sectors. You hear some of the kind of the hyper-operable ones, but actually, this is an agenda for all companies. How easy do you think it is for smaller businesses to engage in this agenda? I think it's critical. As I referenced, no action is too small. We all have a responsibility, regardless of the size of our business. We're a small, growing business, but we know with partnerships our reach is bigger than our size. We know that we can lead in that regard. No business should be saying just because I am smaller than another business that I shouldn't be able to make impact. It's a responsibility of us all to make that impact, regardless of the size of your business. I guess also we're talking after COP26. Were you pleased with what came after that? What are your reflections on that? Would you like to go further in at some areas? Would you think it creates some useful tools? What's your thoughts? At a high level, as I referenced, COP26 shined a light on one and a half degree problem. There's areas you could be critical of, but from highlighting the challenge, I think it was successful. I think it has had impact. Yes, we would have liked to go further in other areas, but in a two-week frame to pull everybody in a similar direction is, let's face it, is a tough task. The fact that Cole was mentioned is a positive. Others would like it to have gone further and I accept that. Others would like definite measurements and I accept that. However, we know from where we started from that the fact that we again have focused on this, and then we focused the, or I said, to shine a light on it and people to understand it, whether it's governments, businesses, and individuals, I think it's positive. It's now the concept of following through. It's now the concept for companies like us to just continue to accelerate our efforts to partner and to do more. There are some tremendous outputs from COP and we should take those and build on them and continue to accelerate and continue to go fast and keep the momentum and COP 27 needs to build on COP 26 because we do have this one last decade to give it a go. If you had a magic wand, you could get anything, maybe there's more than one thing, but what would you like to see? What could help deliver some of that acceleration? I think first and foremost to everybody to embrace, to everybody to understand we have a problem, we have a challenge. I think for everyone to listen to David Attenborough's opening remarks at COP 26 and say the parts per million of carbon in the atmosphere is the ticker symbol we should watch and we should all be aware of and from that build a plan about how we all individually, governments, business and individuals, measure ourselves against that and net zero is how graceful we are respecting the planet, is how we measure our impact and allow everybody to measure their net impact. Again, whether it's governments, businesses or consumers and collaborate in doing it. We have one single objective and let's reduce the parts per million in the atmosphere, the key link curve and see how we can do that. As well as you've talked about direct economic partnerships and so on, but what is the role for business to be in, should we say, more cross sectoral systemic partnerships? Is that important? As I said, partnering with businesses is key and I've already talked about that mass mutual has been an important part of Low Carbon's connection but we want to be part of the corporate leadership group because of that connection of businesses and governments and a focus on one common goal to deliver upon and that's why the corporate leadership group is an important team for us to be a part of.


This is stock number 10529. We are here at Summit Automotive in Fond du Lac, Wisconsin. You're new and used heavy-duty truck headquarters. Today we are checking out this super clean 2015 Ram 3500 crew cab long box dual rear wheel. This truck has the 6.7 liter Cummins diesel. It has been fully safety and inspected by our service shop has a fresh oil and filter change. All the fluids have been checked and topped off and this truck is 100% ready to go. Deep Cherry Red Pearl is the color. We shoot all of our videos in 1080p 60 frames per second so if you have HD capabilities on your computer tablet or smartphone device turn them on right now because it is like you're right here looking at the truck with me and definitely your best way to ensure the quality and condition of the vehicle before seeing it in person. It has the factory chrome step bars. Very clean down that side has the Alcoa polished aluminum rims. No major scuffs on there. It has Goodyear Wrangler all terrain adventure tires. These are LT 23580 R17s and they have about 60 to 70% of the tread left maybe even a little bit more. Frame and underbodies on this truck is in excellent shape very little to no corrosion. Front fenders in excellent condition as well. I didn't see any dents or dings on that. Front bumper, no dents or dings there. That is in very nice condition. The hood's in pretty nice shape as well. I didn't see any major dents on there. Passenger side fenders in nice shape. Passenger side rim, no scuffs or scrapes on there and as you go down this side of the truck you can see just how clean that body is, how reflective and mirror like that paint is. We take these HD videos so if you are far away or even if you're close by and just cannot make the trip down but you're still interested in purchasing the vehicle you can see the vehicle hear the vehicle and have confidence in what you're looking at before you even get here so that when you get here there's no surprises. Has the cargo cam that's why we offer the Summit Auto Fastpass option in the upper right hand part of your screen a link right to our website where you can apply for financing get pre-approved see a payment quote even appraise the trade off from the comfort of your own home so when you get here there's you'll be all ready to go. Has all the remaining factory exhaust frame and underbody looks pretty good and the lower rockers I didn't see any corrosion on them. This back rim is in nice shape as well no scuffs or scrapes on there the back tires have just as much tread as the front tires maybe even a little bit more. The only thing I noticed a couple little dings and stuff on the top of the bed there not much you can do with that but it is a truck but that's why we do the videos so we can point that stuff out. Has the backup parking sensors full towing package which includes receiver hitch four pin and seven pin wiring the tailgate is in really nice shape can really see that metal flake if you got your HD capabilities on. Locking tailgate backup camera has the fifth wheel and gooseneck prep package has a turbo liner spray and bed liner and a seven pin wiring for that gooseneck and fifth wheel prep package right there as well. As you go down this side of the truck very very clean and for full disclosure this back rim is in nice shape as well. Down the rest of this side looks really good has the heated fold out tow mirrors with built in directional signals those are LEDs these mirrors fold up like so and they also fold in. Inside the bighorn package gives you the gray cloth interior there are no rips there are no tears on the seats really nice condition power driver seat with lumbar factory floor mats auto headlamps you have the radio controls on the back of the steering wheel power windows power locks and power mirrors and as we hop inside the truck here you can see that this one only has 44,663 miles outside temp compass display as well as a digital speedometer bluetooth and information center controls on the left leather wrapped steering wheel cruise controls on the right and those audio controls on the back of the steering wheel six speed automatic transmission with the optional tap shift AM, FM and Sirius XM radio capabilities you can do your controls here you can check out your cargo cam which you got to press that one and to see what's going on in the bed and then your backup camera actually shows up in your revie mirror on there and if you notice you got the assist and 911 buttons up there as well back to the radio so this is the 3c radio so if you wanted to add navigation to this radio you definitely could it's a $595 option and we can do that right here at the dealership see your sales professional for more details you can do your climate controls here you can also do your climate controls down there if you don't like doing them on the radio factory brake controller stability control tow haul exhaust brake and you can turn those backup parking sensors off has a 115 volt 150 watt plug-in and a usb jack right there and your turned aisle four wheel drive passenger seat no rips or tears on that that's in really nice condition side curtain air bags and the headliner is in pretty nice shape up there map lights power sliding rear window we'll take a quick look at the back seats and then we'll check out under the hood back seats are in nice condition no rips or tears back here it does have the latch child safety system for all your child car seat needs power sliding rear window these seats fold up for extra storage it does have the load floor back here which is a really nice feature if you got muddy boots or tools put them on there you're not going to recognize seats also if you got pets you can put both sides down they got a nice flat place to lay or if you got a if you're a hunter and you have shotguns or something you can put them all on the back on a nice flat surface so they're not going to flop around on the hump here you also have in-floor storage on each side with removable bins for easy cleaning you can put ice and drinks in there it's like you got too many coolers wherever you go and finally you got storage underneath the seats here's some caps for those fifth wheel and gooseneck prep holes you also get the child safety locks on the back doors here bottom the doors all look really good and we'll take a quick look under the hood i would personally like to thank you for checking out the video today and hopefully from this hd video you'll have been able to tell just how clean this truck is all the way around inside and out under the hood we have the 6.7 liter Cummins diesel engine base very clean runs very smooth this truck has been fully safe and inspected by our service shop has a fresh oil and filter change all the fluids have been checked and topped off truck has been gone through mechanically 100 and is 100 percent ready to go see more pictures of this truck or one of our other 450 new and used cars trucks scvs minivans wranglers half tons three quarter tons one tons you name it we got it go to our website www.summitauto.com full pictures and descriptions of every single vehicle from two locations all at summitauto.com if you'd like to check out more hd videos you can go to youtube.com slash summit auto remember to like subscribe and share on this video and all the videos that you see there in fact in a second you'll see a link to subscribe to our youtube channel on your left a link to more heavy duty truck videos like this one on your right if you've not been to our website on the bottom link to this vehicle on our website click those checks out and we really look forward to help you with this extremely clean 2015 ram 3500 crew cab long box dual rear wheel Cummins diesel in deep cherry red thanks again


Insha'Allah in these nights instead of playing fortnight you will pray midnight insha'Allah. I will share with you five habits very quickly that many people struggle from and this is something that we all need to work on. One habit is constantly snacking on food brothers and sisters. This is a very big problem especially in the West and you see that it is leading millions and millions of people to so many diseases and problems. We're constantly snacking these days because food is always available, it's always within your reach wherever you go whatever you're doing there's food around you. There are snacks around you right?   You're even reading a book, reading the paper and you're eating something. These days food is just everywhere and it's creating a problem for us, for our children, for many many adults. Allah subhanahu wa ta'ala has built in a sensor in your body to know what you need to eat. What's that sensor? What is that sensor that tells you now you need to eat? Hunger. Allah subhanahu wa ta'ala has built in hunger in your body when you feel hungry you eat. There was an old man who managed to live 100 years and he was very healthy. He was asked what is your secret? How did you live for so long so healthy? He said of course Allah subhanahu wa ta'ala blessed me but I'll share with you a few tips that have kept me healthy. He said one very important tip, I would not eat until I really would feel hungry. Once I feel that hunger then I would eat and this is what the month of Ramadan teaches you. The month of Ramadan teaches you right that you eat at Iftar time when you're hungry. Brothers and sisters keep this habit after the month of Ramadan too. It's really helpful, it's really powerful. I know some of us on the day of Eid we go to Sobi's and every junk food that's out there we buy it we bring it to our homes and then every couple of hours we're eating and you ask this person Habibi are you hungry? No I'm really hungry then why are you eating? Oh because I can it's the day of Eid. Do we have a hadith that says on the day of Eid eat as much as you can? We need to change this habit snacking all the time eat only when you're hungry. There are many people who eat when they feel depressed when they're sad when they're going through stress when they're angry. No try to develop this habit that I'll only eat when I really feel that hunger when I feel hungry because then your body is telling you I need the food now. If you're not hungry just avoid eating. This leads to so many diseases to overweight problems and this is a growing problem in our communities around the world but especially in the west. Look at the rates of obesity. The month of Ramadan teaches you a valuable lesson in controlling this habit. Eat only when you're hungry. That's one habit. The second habit my dear brothers and sisters is watching too much TV. Many many people are glued to their TV screens. Studies show that people who watch TV more than two hours every day that leads to reduced physical activity and it leads to type two diabetes. We need to be very careful. How many hours am I watching TV?  They sit before their TV screen and they really don't know what to watch. They're just channel surfing. Don't ever channel surf. See TV if there is really a good productive program that you would like to see but just to be a couch potato sit there and see what's out there in the world. You are destroying your time and believe me you're not going to gain anything. Once the last time you were sitting there for hours and just surfing the TV and you really saw something beneficial that changed your life. Doesn't happen that often right? So this is one habit that we need to control in the month of Ramadan because in the month of Ramadan we are given that willpower to change and let us change this habit. Number three. Now number three you might think this only impacts the youth and kids but it impacts adults more than kids and that is playing video games my dear brothers and sisters. Yes video games Fortnite GTA you know these days the whole world is going crazy about Fortnite right? People are addicted to it. Do you know that the average age of people who play video games regularly is what? 10? 12? 15? No. What do you think is it? 35? Yes that's the average age. We're talking about adults 62% of those between the ages of 18 to 29 they regularly play video games and 53% of those between the ages of 30 and 49 are constantly playing video games. 155 million Americans regularly play video games and every single year do you know how much money they spend on video games? 22 billion dollars not million billion 22 billion dollars can you just imagine? There are people who really are just addicted they're so addicted to these video games some people on average play 12 to 20 hours of week a week video games. Now I'm not saying that it's wrong to play it's okay every once in a while if you are using it moderately that's fine but to be addicted to it that has so many consequences on our lives. Many many people in our own communities even some fathers some husbands they're so irresponsible. Once the sister she came complaining she said my husband doesn't work I work and the reason is every single night he gets with his friends they get together and they play video games till the morning that's a salat al-layla and ibadah and tahajjud unfortunately. Many people are suffering from this use the month of Ramadan my dear brothers and sisters to break from this habit control it and if you're the type of person who if you play you're going to get addicted to playing don't play. Believe me playing these video games is not going to add anything to your life it's not going to make the quality of your life any better. Many people are suffering from this the month of Ramadan is the perfect time to break from this habit my dear brothers and sisters. So inshaAllah in these nights instead of playing fortnight you will pray midnight inshaAllah. The fourth habit that is a big problem for many people especially those who grow older is harboring old-time resentments grudges. You know there are people 10 years ago 15 years ago an incident happened with someone and until now they fume and rage over it they have that resentment and these grudges against those people these people are really just ruining their own lives. If you hold a grudge against someone is that going to make your life any better is it going to make that person who you hate any worse absolutely not you know as the saying goes it's like drinking the poison yourself and then hoping for someone else to die that's not going to happen you take the poison you're going to kill yourself there are many people who have resentment and grudges and that leads to many types of diseases by the way one of the causes of cancer is to have grudges against people can you imagine that having these constant resentments and grudges against people carrying that hate towards people that actually leads to cancer this is the month of forgiveness brothers and sisters allow your heart to forgive other people even if someone wronged you five years ago 10 years ago and you still haven't gotten over it this is the month to allow you to get over it this is the opportunity don't we seek the forgiveness of God we've all done bad things in our lives if we want Allah SWT to treat us like we treat other people then Allah should not forgive us for any of our sins but we expect Allah to let go oh Allah forgive me for all the sins that I've committed Allah SWT is telling you okay you also let go of your grudges and resentments and believe me you're the first person to benefit when you forgive others when you let those grudges go that night you will sleep better I guarantee you it's like something has been lifted from your chest a huge burden has been lifted from you so that is a fourth habit that we will work on and finally the fifth habit which is a very important one and that is excessive complaining brothers and sisters I know we all love to complain right when something is bad happening to you you're stressed out somebody said something to you you rush to someone to complain and it feels good let's face it when you complain it really does feel good temporarily it feels good just like a drug but in the long term do you know what it does studies have revealed people who have the habit of complaining initially they feel good about it because they're venting but then over time they prime and train their brain to focus on that which is negative by constantly complaining you're training your brain to be concerned with the negative side of your life and the brain will shift away from the positive in your life that's one of the negative effects of complaining that's why the religion of Islam teaches us try as much as you can not to complain yes if you are there to complain to seek advice that's fine you go to someone who's wise a fellow brother or sister and you tell them about some problems that you're having but not just to vent that's not your goal but the goal is to what to seek their advice to learn something from them to have them help you find yourself out of the situation that is fine but just to complain for the sake of complaining that actually ends up making you feel worse it tricks your brain into thinking that you've done something actually about it when in reality nothing has happened all you've done is just complain and then without even noticing it you will be focused on the dark side of your life on your problems whenever you're focused on your problems that impedes you from progressing from moving forward so one habit that we will work on inshallah in the month of ramadan is to stop the habit of complaining only complain to who Allah subhanahu wa ta'ala fa sabbrun jameel as prophet yaqub stated beautiful patience what is beautiful patience to complain only to the almighty god because when you complain to Allah Allah is the source of hope Allah is the source of everything positive in the universe when you complain to Allah subhanahu wa ta'ala you are actually resorting to your creator who can help you who can lift you from your situation and that generates hope in your hearts and Allah subhanahu wa ta'ala will help you so Allah subhanahu wa ta'ala states in the holy Quran that he has prescribed fasting on us to achieve piety brothers and sisters and it's impossible to be truly pious without working on your akhla on your personality traits on your habits i tell you the biggest impediment that stops us from being pious pious is our bad habits if we can control bad habits in our lives especially in the month of ramadan then this will pave the way for us to be pious by


We work on tissue culture models of the blood-brain barrier. And I'll briefly explain what the blood-brain barrier is. Basically, if you imagine that this is a blood vessel inside the brain, the molecules that are actually in the blood are prevented, many of them, from getting into the brain. And that means that about 95% of the potentially useful drugs that could be used to treat brain tumors, multiple sclerosis, Alzheimer's disease and so on, don't actually get into the brain. And so the pharmaceutical industry spends a lot of time and effort trying to develop ways of getting around that. And our work has been developing in vitro models that can work to replace the in vivo models that they'd used before, and it allows them to develop drugs effectively to treat those conditions. From the point of view of other laboratories, obviously we've distributed ourselves and our model to many different laboratories and companies, and it's also the basis of our ongoing innovative medicines initiative research that's funded by the European Union at the moment. It certainly had a very long and important effect both inside the university and in the wider community.