Good morning and welcome to today's session on the Keys to Supernatural Ministry. We will pray and then begin to understand a little bit more about the third key, which is the word of God. Can any one of us lead in prayer? And then we'll proceed. Who would like to open us out with prayer? Okay, can I request, maybe Francis? Francis, can you lead us in prayer? Yes ma'am. Yeah, let's pray. Thank you Father, thank you for this wonderful morning, Lord Jesus. Thank you for the process with us, Lord Jesus. Thank you for your man, Lord Jesus, for your strength and your spirit, your wisdom to teach us, Lord. Lord Jesus, we are seeking the third point of this key, our supernatural ministry, Lord Jesus. We will use that in our life. We are going to see a new way of supernatural way today, Lord. Thank you for everything you are going to do today in Jesus' name with prayer. Amen. Amen, thank you so much, Francis. I appreciate that. So, till now, we've been talking about the fact that as believers, we can experience the supernatural. And when we say the supernatural, it's beyond the logical, limited, natural world that we see around us. We said that because there is this possibility, we've got to learn how to see the manifestation of the supernatural. And then we said that Jesus also told us that there is a possibility for us to walk in the supernatural. And then we are examining different keys that will help us to see the manifestation of the supernatural. Initially, we talked about the realms to understand that there is a spiritual realm, there's a natural realm, and that the spiritual realm is always the more powerful one. And we can see the spiritual realities overriding the natural realities. And then we went on to talk a little bit about faith and how having faith in our hearts is what is key to receiving from God. As a norm, Jesus expected people to have faith. But as an exception, sometimes even when people did not have faith, we saw that sovereignly, God did minister to them and they received healing or they received deliverance from God. Today, we will look at the Word of God and how engaging the Word of God will release the supernatural in our midst. So I'll carry on with the content that we have in our notes. But if you have questions, then as usual, please feel free. You can unmute your mics and ask those questions. So talking about the Word of God, we know that God's Word is very powerful. The Bible teaches us that God creates with His Word. When we look at Psalm 33 verses 6 and 9, it talks about the creation. And how God did it with His Word, we could maybe read these passages because it's always strengthening to look at them. So someone could read Psalm 33 verses 6 and 9 and another person can read Hebrews 11 and verse 3. So feel free. Just unmute and read. Psalm 33 verses 6 and 9. By the Word of the Lord, the heavens were made and all the host of them by the breath of His mouth. He gathers the waters to the sea together as a heap. He lays out the deep in storehouses. And all the earth appeared in the Lord with all the inhabitants of the world standing all of Him, for He spoke and it was done. He commanded and it stood fast. Thank you, Rin. Yeah. That shows God's creative power in His Word. Hebrews 11, 3. By faith, we understand that the world is claimed by the Word of God and the things which best mean were not made of things which are visible. Okay. Thank you, Jack. We observe that God used His Word to form the heavens. The host of them by the breath of His mouth and verse 9 says, He spoke and it was done. He commanded and it stood fast. So there's something to do with the Word and the authority that it carries. There's something to do with the Word and the power that it carries. So we observe that when something needed to get done to employ authority and to employ power, what did God use? God used His Word. And it sounds very simple, isn't it? In verse 9, it says, He spoke and it was done. So God is exercising His authority through the words that He's speaking and the writer of the Hebrews captures this in his statement, Hebrews 11, 3, where it says, we understand that the worlds were framed by the Word of God. Things which are seen were not made of things which are visible. Something very amazing for our natural mind to grasp. How can this be? How can it be that God speaks and through the Word, things are created. Just through the Word. I'll come to the question if you have anything. Just hold on, I'll make another point. And also, in Hebrews 11, 3, it says, the scene from the unseen. So that in itself is the supernatural. God is working. How does He work? He works through His Word. His Word carries authority. His Word carries power to shift and change things. The scene comes into existence from the unseen. It's marvellous how these things can happen. But the Bible is teaching us that when God speaks, or the Word of God, by the Word of God, things can be created. Things can come into the seen realm from the unseen realm. So this is how God works. So was there a question or something, Anand? Or was that by mistake? No, it's by mistake. Okay, no problem. So we are understanding the power of the Word. There is much more that the Bible has to talk about the Word of God. So Hebrews 4, verse 12, it's a very familiar passage for us. Let me turn to it. Yeah, so it says, for the Word of God is living and powerful and sharper than any two-edged sword, piercing even to the division of soul and spirit and of joints and marrow and is a discerner of the thoughts and the intents of the heart. So the Word of God is being introduced to us as a very active entity. It's not dead. It's not inert. It's not lacking potential. But the Word of God is alive. It's active. It's able to do a work. So for us, when we again consider the Word of God, we've already seen now that God's Word creates. It carries power. It carries authority. It brings the scene from the unseen. Things that don't exist can come into existence because of the Word of God. Just like the heavens, nothing existed. If we go back to Genesis chapter 1, we'll study that the earth was formless. There was no shape. There was nothing. The Spirit of the Lord was hovering upon the waters. But God said, when He said, what did we just see? Hebrews 412, what of God is living and active, sharper than any double-edged sword? So the power of the Word is employed. When God said, when He spoke, let there be light. Light came when there was no light. So something came into existence that did not exist earlier. But how was it possible? Only when the Word was spoken. So it is helping us understand that even in our lives, when different things are going on, we want to see the manifestation of the supernatural. Maybe it doesn't exist right now. Maybe we find ourselves caught in difficulties in our relationships. We find ourselves caught up in some form of challenges in our health. We find some issues in our finances. We may even find it challenging to journey in the purpose of God for our lives. But in these circumstances, from the unseen, we can see the manifestation of what exists in the spiritual realm when the Word of God is spoken. Because the Word of God can create, it can intervene, it can change circumstances, it can do a supernatural work of God in our lives. So that is how we will engage the Word. So we need to begin to speak the Word in our particular situation. So we have so far learnt about the power of the Word. Now the Word of God is also compared to seed. If you recall in Mark chapter 4, there is the parable of the sower from verses 14 to 20, where Jesus taught about the Word of God and said that the Word of God is the seed that the farmer sows. So in our lives, we can sow the Word, sow the Word regarding in relation to the harvest that we expect, for example.  When you do that, you will make your way successful the Joshua 1.9. So I could speak that Word or I could sow that seed in my life and then begin to trust God. Okay, if I do this, the Word of God says so, I am doing this, I am going to become successful. Or, you know, I could pull out a number of scriptures with regard to understanding how God grants understanding.  Or I can go back to scriptures that talk about wisdom. Isaiah 11.2, where the spirit of the Lord, the spirit of the Lord is the spirit of wisdom, revelation, understanding, fear of God. And so when the spirit of God comes, he will impart these things to me. Or I can look up a scripture, James 1.5 and say that, you know, he who lacks wisdom, let him ask of God and God who gives abundantly that God will give it to him. So what am I doing? Basically, I am sowing the verses, scriptures of the Bible in my life pertaining to a particular area. This is with regard to success. This is with regard to wisdom, understanding, right? Or I could meditate on the lives of people like Joseph and say God was with him.  Or I could look at the life of Daniel and say Daniel and his friends, they were 10 times better than the others in Babylon. So basically, I am employing the word in my life and I am sowing the seed for the harvest of success and effectiveness and fulfilling God's purpose for my life. What happens? Now it may take a while but the way we understand the crop to grow. You first saw the seed and then you begin to nurture it over a period of time. The crop grows it yields the fruit or it yields the seeds, whatever you are expecting from that particular crop. And then comes the harvest time and at the right time there is a harvest. And even the Bible talks about it. It says that don't be deceived. If you are not sowing anything, you won't reap anything. But in order for us to reap something we've got to sow the word. So these are all the properties of the word of God. We are understanding and God has given us. It's not an ordinary seed. We know about regular seeds in our natural world and they produce according to their own kind. But the word of God is the miracle seed. The unseen right or things which are unseen right now for us. Maybe success is far out for me and I'm not experiencing success I'm just struggling in my journey of finding my purpose. But when I begin to sow the miracle seed of God's word right now it doesn't exist. But as I journey with God, right the way a plant would grow and yield its fruit or yield its result the same way I'll see the fruit of that in my life. So we've got to make an effort to sow the seed of God's word somewhere. We may be caught up in this place in our lives where we want everything instant. So especially when we work with the word of God yes, sometimes we see immediate results but in many instances it's about faithfully sowing and that's why God gives us the picture of a farmer because a farmer knows how to sow a farmer knows how to steward a farmer knows how to wait right a farmer understands seasons and timings and when we journey in such a way with the word of God surely we will see a harvest if we don't give up. So these are the properties of the word of God and to experience the supernatural in our lives we must use the word so initially when I talked about the power of the word how God commands with his word and things are made we can even go back to what Jesus taught us in his examples if you go back to the same faith scripture that we looked at last time we said that when we have faith things take place Jesus told Martha and Mary don't be afraid only believe only believe you will see the glory of God so how does faith operate faith operates when we we can appropriate faith when we speak the word so there is also this aspect we are talking about understanding what got the properties of God's word and also employing God's word how to employ God's word we can employ God's word by reading it we can employ God's word by meditating on it that's what God told Joshua meditate on a day and night right so when you meditate on the word of God we can see the power of that word and also speaking the word so when Jesus taught about faith he said if you believe in your heart right and you say to this mountain and you do not doubt in your heart then it will be done right so how to appropriate the power of the word in our lives one aspect is to speak it one aspect is to declare it one aspect is to confess it so all these things need to be done first of all read the word, study the word understand the word meditate on the word then of course speak the word release it for the power of it to be seen so in this way we can move ahead with the power of God's word anything with regard to whatever we've talked so far like if you just want to discuss that we can I think this is familiar because we've learned so much about God's word so yes one needs to know the power of the word and walk in it that's when we can impact our natural world with the power of the supernatural so we are now looking at dealing with God's word like a farmer but you know there are times when we must learn to use the word as a sword because in spiritual warfare Paul wrote to the Ephesians in Ephesians chapter 6 and verse 17 where he says the sword of the spirit the word of God so in the armor there is this portion or this part which is a part of the armor an offensive part of the armor which is the sword of God everything else really defends the soldier but one particular part offends the enemy and that would be the sword so we as believers can take the word and we can fight the devil we can go against the devil now even that is part of walking in the supernatural because sometimes there are hindrances delays opposition that the enemy brings into our lives oppression of any form oppression in our soul oppression in our body in the form of sickness but when we employ the word and at this time I'm talking about employing the word as a sword or fighting the devil then we can have the victory it's how Jesus dealt with the devil in his time in the wilderness when he was fasting and the devil came to him and said bow down worship me I will give you the kingdoms of the world and at that time Jesus knew how to take the word to destroy the temptation of Satan and he said it is written and when he did that that is when he saw the power of the word manifesting and the enemy had to flee right the enemy had to flee and so the victory that we are searching for it is found in the word sometimes we are so you know so defeated in our Christian walk because we let the enemy have his way we let Satan do all his stuff and we are hesitating to pick up our sword and fight him but to see God's power in our life circumstances and situations sometimes the way we employ the word should be like a sword as if we are in battle and we take it and we just attack the devil and even in Revelation chapter 19 verse 15 we see that you know Jesus when he speaks the sword right it comes out of his mouth and that again is what destroys the enemy and for us today how do we destroy what the devil is doing in our lives we have got to pick up the sword of the word and begin to speak it against the enemy and in situations we will see the victory of God manifesting the word of God is very very important we must remember to firstly know the word secondly to employ it in whichever manner is the right thing to do I don't know if I've shared this testimony earlier with your batch but then there is a particular lady an elderly lady who is still alive today who is the mother of a preacher and a wife of a very famous preacher you may have heard her story about her final stage of liver cancer and this happened you know several years ago maybe about I don't know 4 decades ago or something like that even beyond where she says that when she was diagnosed with the final stage of liver cancer there was no cure those days and the doctor told her to start numbering her days when she and her husband prayed together and they believed that God is a healer and so they cried out to him and said God this is what we are preaching as a family and we know that you will come through for us and from that point onwards the symptoms did not go away you know she still had the symptoms and some of which are not edifying you know if we share them because it's quite scary the things that were going on but as she prayed she got this confidence in God that you know God is the healer and there's no two ways to that so she decided to take the word of God and write it down and the way the doctor had given her medicines to have at different intervals like morning usually you have certain tablets to take and in the afternoon certain tablets and in the night certain tablets what she did is she started along with her medical treatment she started reading the scriptures meditating on those scriptures morning once like taking medicine again afternoon once like taking medicines and evening so she did that every day taking the medicine of God's word speaking the medicine of God's word over her health and her body and the testimony is that you know she recovered beautifully from the final stage of liver cancer she's still alive and she talks about her testimony of employing the word and how through that she has actually seen a victory in her health and apparently up until now her reports are still normal as far as this liver issue is concerned and so with God nothing is impossible he's calling us to have faith in the power of the word because the word is living the word is active sharper than any double-edged sword so I'm just quickly coming to the chat section here and Rin is asking so sorry pastor there is power in the words that we speak but when we pray for healing or for a miracle it does not happen and you have also mentioned that there might be something in our part that we have to do or did not do so in order for our words to carry that power we speak what should we do so yes Rin we sometimes don't see the results and I shared in the last class that there can be many reasons why let's say a miracle didn't happen okay and the miracle didn't come through but something else happened take place as I stated something may have been a miss in the practice of our faith and I told us the right way at that point is to really reflect with the help of God with the help of His Holy Spirit to find out what may have gone a miss now if we understand if God gives us an understanding the next time we can improve and we can say okay God maybe this is one area where I should have paid more attention but now that I recognize it in the next time that I minister or the next time I apply that truth in my life I will be a little more alert now so what Rin said is sometimes we speak the word when we pray and pray for healing offer a miracle and it does not happen so I am trying to answer that question Rin and you said in the end that what should we do when this doesn't happen what should we do right so Rin the answer is build faith okay as long as we build faith all things are possible I want to take us back to Mark chapter 11 let me post it in the chat section and then I will read it for us 11 24 22 to 24 here let me read it for you says so Jesus answered and said to them have faith in God for assuredly I say to you whoever says to this mountain be removed and be cast into the sea and does not doubt in his heart but believes that those things he says will be done he will have whatever he says therefore I say to you whatever things you ask when you pray believe that you receive them and you will have them so Rin even when it comes to the power of our words you said that sometimes we pray right and it doesn't happen and in order for our words to carry power when we speak what should we do the key is right here it tells us time and again if one first of all see there are two things one is we can pray to God okay that is there but the second thing is to employ the word of God so say to this mountain say to the mountain is not prayer prayer is say to God so we can pray to God that's a good thing to do but regarding let me just take for example healing okay let's say I have this pain in my elbow and I am praying for it to be God so I would pray to God and I would say God I thank you because you are my healer I thank you because you know you have already provided for my healing in the work of the cross let's pray but now Mark 11 also teaches us that you can say the word so I can say to the mountain meaning what is my mountain right now maybe my elbow is paining so I am speaking to my elbow I say to my elbow in the name of Jesus I command healing be healed elbow you say to the mountain there is something about the words that we speak and the power that they carry so for me to see the power I can directly speak to the situation or the way Jesus spoke to the storm and he said peace be still he didn't say father I know that you will calm the storm that's also good but there are times when we have to speak to the situation okay so that is one thing say to the mountain maybe we haven't spoken to the situation elbow be healed in Jesus name or what else can you say any other miracle right you just speak to it be done in Jesus name but how to speak it there is a way to speak it it's not just you know repetitively I go on and on about elbow be healed elbow be healed it may not work but when will it work there is a key there you speak to the mountain and then does not doubt in his heart there is a combination to see the effectiveness of the words that we speak what is that combination first of all you got to say it secondly you got to say it with faith you say to this mountain do not doubt in your heart then what will happen right and again there is a repetition but believes that those things he says will be done he will have whatever he says verse 24 therefore I say to you whatever things you ask when you pray again coming to prayer when you pray whatever things you ask believe that you receive them and you will have them so how to see the words working we've got to believe so when we believe our prayer will be effective and when we speak to our mountains to the situations and employ the word it will become effective it will work did I answer your question or is there still some part that is how to get the words to carry the power we have to believe okay great so Rin says yes sure thank you so yeah so that's how we use because that's how God did it you know God never never I mean think about this when he created the heavens and the earth the bible doesn't say he said let there be light let there be light not even thrice because what he spoke he believed and the power of the word was so real just once even in the ministry of Jesus you find that when he speaks go home your servant as well it's done words are being employed but what is behind faith don't doubt in your heart but how to come to that place right how to come to that place of believing now that can be a journey and sometimes we get very upset with ourselves and we think oh you know everyone else is commanding and it's happening I am commanding and nothing is happening don't worry think about Abraham even he journeyed with God he was not perfect when he started off there were doubts confusions he made a mistake and yet you know you see the journey of Abraham he believed but he strengthened himself in the faith isn't it and that's how there was a manifestation of that miracle in his life so let's be honest sometimes we've got a journey even though we believe and we are speaking the word in God's case he spoke once and it happened but in our case we sometimes need to work on our faith make it stronger so you know it's okay don't be embarrassed to speak the word many times if the declaration you know you started making the declaration about healing a few months ago and you're still finding symptoms in your body don't be ashamed it's okay because it's a journey of faith we are continuing to build our faith we are continuing to strengthen our faith and as we do that like Abraham right even Abraham he grew in his faith he became stronger in his faith and then he saw the manifestation so maybe right now it feels like my faith is ineffective my speaking is ineffective don't worry keep building the faith and by faith when we speak we will see the results and you know we will come to know the effectiveness of the words we speak just the way God was speaking with power okay so those are some additional thoughts that I wanted to share with us yeah anything more regarding the word of God okay I think we all understand the importance of God's word and how you know it really releases the power of God in our lives so yeah depending on the different situations let's take the word collect it you know like that lady that I spoke about who wrote down all the scriptures pertaining to healing and started to meditate on it started to speak it and she saw the manifestation you know it's like you saw the seed and then the crop will grow and then the harvest will come so we will walk in the blessings of what the word produces for us but if we are not sowing the word then we have every reason to be worried because if we have not sown anything how can we expect to reap anything out of it so meditate on the word of God see the possibilities the word of God opens up for us all the possibilities of what God can do right and so it's a window to the power of God the ability of God so the more we read the word, the more that word goes into our hearts and you know we begin to think about it we begin to make that a part of who we are and you know even speaking the more you meditate on it it will just come out of you because it becomes your conviction and we see that in the life of Abraham also that you know faith actually is a conviction assurance of things hoped for the things not seen and so faith will arise in our hearts because faith comes by hearing right and hearing by the word of God and the word of God will release the supernatural so we'll probably close the class then but I want to ask us if there's any testimonies of standing on the word and you saw a miracle taking place does anyone like that if you can share with the rest of the class I think that will be very strengthening for us okay Rin has a question she says for Jesus whenever he spoke it happened so after doing all these things like speaking to it and believing it practicing it can the same thing happen in our lives that when we speak it immediately yes Rin that's what I'm saying I'm saying we can get to that because that is the standard in the case of Jesus we note that it was all one step he said and demons fled he said and people were healed but in our case sometimes that journey of faith is where we must strengthen ourselves and worry like if we make mistakes and it doesn't happen but we will see that as we get stronger and stronger in faith this will take place when we speak it will happen okay so I'll just quickly share like one small incident that I have experienced so this commanding right commanding for sicknesses to leave commanding for demons to come out so my experience there are times when I have commanded many times have not seen any results it still happens today maybe in some areas my faith is not up to the mark but in some situations I have seen like instant you could say only once I've commanded and then I've seen the glory of God in that particular situation and it encourages me so at times when I'm discouraged by the repeated commanding and the repeated confessions and declarations I just encourage myself of the times when you know it has happened with maybe just one word so I remember this once there was a student who came to the not church and she's not regular and she came and she was like pastor pray for me and I started praying for her she said for my health she gave me her hand I held her hand and I prayed but I didn't realize there was a swelling at somewhere near the elbow I didn't realize that and after I prayed she said like pastor just check and when I felt it there was like a ball swelling over there and I just got scared and she told me that it's not looking good they have insisted that I do a biopsy and I'm so scared I don't know what's going to happen and all so I don't know in that moment I just got this godly anger against sickness and disease and like against the devil I felt like how dare you devil you know you afflict god's people so the one thing that I did at that moment is I looked at that swelling I touched it and I just rebuked it I said I rebuked you in the name of Jesus you will disintegrate you will disappear in Jesus mighty name I just said that and I left it that was that and you know and this girl is not regular right so she didn't come after that service and I also forgot about it but in a couple of weeks she came back and she came to me and she's like pastor you remember you prayed for me I was like yeah I remember and she said I had that swelling for many months but after you prayed from the day you spoke to it it started to reduce and it's gone it's like fully gone in a couple of weeks it was fully gone and the doctors when they looked at it they said what biopsy it's gone so there's nothing to do now so I mean that one particular testimony it encourages my heart because in that one incident it happened immediately but yeah I I mean I can tell you about so many others where it didn't happen so it's my journey of faith also right where I'm trying to grow and I these are all there in the world so I need to learn how to apply it and by faith begin to do it you'll see the fruit of it so yeah I just wanted to share for us Shri Radha says my mom met with an accident and doctors said there was big fracture we saw it in the X-ray plate we started praying and declaring the word of God after 7 days they did another X-ray but there was no fracture all bones came into place where they were praise God thank you so much Shri Radha for sharing so real right God's word is true it's only when we employ it that we recognize the power of it so praise God for that wonderful testimony we thank God for that yeah so yes class go ahead speak the word begin to pull out scriptures meditate on it and trust God for miracles to take place okay so with that I think we'll close today's class would someone like to pray before we wrap up you may unmute and pray please Lord Jesus I thank you Lord for this class that we had where we could learn about the power of our word Jesus so I pray that we would continue to speak your word continue to believe in what we are saying to have faith in our hearts with no doubt that you will do what you said Lord I pray that we will grow stronger and our faith and in the word and that your word will dwell which is in our hearts for Jesus thank you Lord I pray that we will continue to believe you will hear on this earth and that we will use as monthly prayer for you Lord Jesus thank you Lord for everything and thank you for the stake in your name I pray Amen thank you everyone God bless you have a blessed day and wonderful weekend we'll connect again in our next class bye for now thank you thanks


Thank you very much. Good morning. Well, thanks to the organization for fighting me for the second time, which tells me that I didn't mess up the previous time completely. Very happy to be back here. And I want to discuss the world economy. I will be very briefly on the baseline scenario and then spend most of my time on the risks I see looming at the horizon. But for a start, what did I tell you the previous time? These two slides are the summary of my previous presentation three years ago. And when I read them back, I said, well, many of these things are still on the agenda. What we see, these actions of the European Central Bank have helped, but more European cooperation is necessary to solve the problems. Yes, and that's the big problem of today as well. In the United States, budgetary, the Toppersville returned on the agenda. Well, they returned, but they were not that important after all. In China, still thinking about what will the transformation of the Chinese economy do for the world economy. Well, it's still on the agenda. And monetary policy won't work. I said three years ago, and now we're three years down the line. And I think more and more people start to realize that monetary policy alone is not enough to help a sound recovery of the world economy. Emerging markets at the time were seen as potential engines for world economic growth. Well, they did, but today many of them are overdebted. And the other slides, I get the most noteworthy risk at the time. A new escalation of the euro crisis. Well, the euro crisis isn't solved yet for the time being, but underlying there are big problems. I will come to that later. And the global reshuffling of currencies. Well, today we changed our vocabulary. We're talking about currency wars, which is basically the same thing. And Japan, economics is still not working. And the hard landing of China is still one of the risks that people see. So more or less, I thought, well, after these two slides, I basically can stop my presentation because this was on the agenda three years ago, and it's determining a lot of discussions today as well. But alas, there is a lot more to be said. I will start with a brief summary of the economic environment. And, well, it is not too bad. It's not spectacular, but it's not too bad. We see economic growth in the United States of America for many years in a row now. And there is some fear or some deceleration of growth next year. But so far, so good this year. There will be some economic growth there. The UK is more or less the US light. It's not too bad. In the euro zone, we see a slow recovery of economic growth. The average figures look quite well for European standards. And in Japan, it's still the same thing. Abinomics not delivering, the yen weakening, big fiscal problems, low growth, deflation. It's not very helping. Emerging markets are a more different and difficult thing. So major emerging markets are deep in recession. Brazil, for example, is deeply disappointing. They messed up. They had a big boom in commodity prices and they didn't spend money wisely. So now they have financial problems, economic problems, the economy shrinking by 3% to 4%. A political mess in the country. Argentina has a crisis every 10 years. Well, we're now in, it has arrived. Russia, with the suffering from the low oil prices, among other things, shrinking, declining, large economies. Other emerging markets are doing quite well, of course. We're talking about Indonesia and especially India, which will be the star performer of these years. This table, I will skip it after five seconds, I think. The most important thing here is if you look at the figures of the euro zone, you see here that the euro zone is growing by one and a half to 2% this year and next. But if you look at the lines below euro zone, then you see the growth performance of individual countries and they're widely diverging. And the starting position of those countries is also, well, there's enormous variety within Europe and I will come to that later more in detail. And then the risks and uncertainties. And it's important that we understand the difference between a risk and an uncertainty. A risk is a thing we can deal with. We know what's happening. If stock prices decline with 5% or 10%, we have our models, we can calculate the effects of our portfolios, we can see what we'll do for the economy, its input for models, scenario analysis, great. We can deal with that. We should be able to deal with that. Uncertainties are, by the way, we know that things can go wrong, but we do not exactly know the transmission channels. We do not exactly know what will be the ultimate effect or series it will be. It's just a big if. And a lot of the risk scenarios I will discuss today are very big questions, especially again in Europe. And we have political risks, of course, of uncertainties in the Middle East where the wars are going on, proxy wars between Saudi Arabia and Iran, countries that refuse to cooperate on almost every front. In a cynical situation where Turkey buys oil from IS and sells it to Syria and the world just watching. In NATO tensions between Turkey, which is a prominent NATO member and the rest of NATO that doesn't like at all what Turkey is doing against Russia in the Middle East, it's a mess, it's a mess. And the direct consequence for Europe is an enormous inflow of refugees which is more or less derailing the cooperation within Europe. In the U.S. also a political risk, what would happen if Donald Trump would become president of the United States of America? I have no idea. But my intuition tells me it might be not good news. Okay, now we go to the economic crisis. I'm more certain there. First, I will discuss the exchange rate developments, low oil prices and the financial markets which are in turmoil and nobody knows exactly why. Well, I will try to, although I'm not a financial market analyst but I think I have some gut feeling what's going on underlying there and then I will focus on Europe just to have a happy ending of the presentation. Currency wars are no solutions. Everybody knows the theory. If you have a currency, it can decline its value, it improves your competitive position so it helps your exports. That's good news. There's only one precondition. You cannot do it all at the same time because if all countries want to have a more competitive exchange rate then the only thing is that you see is that there's a race to the bottom in interest rates in liquidity in the markets with no effects on exchange rates at all and we don't have an exchange rate towards the moon or Mars so it doesn't help really. Exchange rates are zero-sum games and exchange rates which are very volatile are even negative-sum games. And what is happening today is there is no cooperation between central banks. Central banks are running out of options. They stopped their cooperation in the course of the last three, four years and it's just a rather a mess and this graph illustrates it a little but it also illustrates that markets can be nervous about nothing. What you see here are the real effective exchange rates and these are exchange rates corrected for inflation and from international trade patterns. It's more or less the best indicator we have of competitive positions and if it goes up you become more expensive and if it goes down you get cheaper. It's quite an easy graph. And there are a number of countries in here. The red line there is China and actually China is a textbook example of how to run an exchange rate although it's not a free exchange rate which is one of their problems that they have to liberate the currency. But if you look at a country, fast-cropping country, saving surpluses, surpluses on the current account of the balance of payments the textbooks describe you have to have an appreciating currency and China has had an appreciating currency. The recent turmoil on the currency here is just minor compared to the large movement but it started a whole panic in financial markets about China's starting currency wars, etc. Well, from an economic point of view they didn't. The country actually does is Japan, also a surplus country. The government has terrible public finances. I think they're the worst of any industrial country in peacetime. Public debt is 250% of GDP. I've never seen it before in peacetime in the country. But Japanese companies and consumers, they save and they save a lot. If retired Japanese save for the old age because they know that they don't have much to expect from the government, I'm afraid. And so as a whole, Japan is a surplus country. And in spite of that, Japan has a depreciating currency and it's the only thing of economics that's visible. The other two areas of economics, economic reform and restoration of fiscal authority in the country, well, it's not there. Another thing here, and then I will stop here, the blue one is the dollar. If you see the orange one and the blue one, the dollar and the euro, they are surprisingly stable over the long run against each other. But a recent movement here is that the dollar is increasing in value, the euro is becoming cheaper. The euro is also a surplus economy, a substantial surplus on the current account and the United States is a deficit economy with huge foreign debts in dollars, so they don't care. And this is certainly not a good direction for the dollar to go and if this would go on for the longer time, well, I will just recall the previous crisis started in the United States when something in the housing market there ran out of hand and spread all over the world. I don't like to see stronger dollars because in the end it will turn sooner or later in financial turmoil. The low oil prices, they were here to stay for us for years. Our new kids in town, the United States indeed is an energy exporting country now which changed the whole geopolitical situation as well in the Middle East as we have noticed earlier. We see that Iran is back as a major supplier. The Saudis hate Iran so they keep on pumping just to annoy each other. So the supply side will be flooding the market this year, next year. And in the end, of course, there's a decline in investment in new wells. There will be a stop to this movement but not in the short term. This is good news for consumers and this is bad news for producers. This is basically the bottom line. Financial markets are highly volatile and then the question is why? And when in January the market started with what they were doing, the first story was, well, it has all to do with China. China is slowing down. Okay, China is slowing down. This has been in the forecast for a number of years now that China is slowing down. They actually are slowing down. The figures for the beginning of last year already showed that they were slowing down. So where's the news? In spite of the slowing down, we had a major bubble in the Chinese stock markets last year and nobody said, ooh, hey, China is slowing down. Let's have a party in the stock market. It has nothing to do with the real economy. Many stock markets are very, very volatile simply because they're small compared to the economy and it's more gambling than serious investors. It's going on there, at least that's my opinion and I know many people that agree on that. A more important cause here is that there is a gradual loss in confidence in policymakers and it is not only central banks. Increasing numbers of analysts say what central banks are doing, pumping money in the money market, quantitative easing, declining interest rates, bring them in zero, below zero territory. Today 20% of the world economy already is operating with negative interest rates which doesn't make sense from an economic point of view and the effects on the real economy are not there. This quantitative easing thing for example is just a central bank pumping money in the money market but this money does not end in the pocket of the consumer. It does not end in the pocket of the businesses. It just stays in the financial system, driving down interest rates all over the world, coming to emerging markets, creating bubbles all over the world but the real economy is hardly touched and more and more analysts lose their confidence in this policy. What's the reaction by the central banks? Well, we do still the same but in larger quantities and I read reports from JP Morgan for example that say well interest rates can go down to minus 4.5 and then I think I'm a monetary economist and say this is madness, this is madness. This will not work and also in China it's of course a different story but one of the things we see is that policymakers are losing their grip on events and actually that's what they have to do because Chinese authorities have to learn to cannot steer a money market by decree by the Communist Party. That is not working anymore. If you want to have a full-fledged market economy you need to have a convertible currency and open balance of payments and well they are not used to this. So there is a lot of, well, people know that more volatile is going on and policymakers in China don't like this. This slide is just a brief illustration here of what I said. The economy in China, the light blue one, it was already slowing down and what you see in spite of that last year we had a serious two bubble period in the Chinese stock markets. They're just two worlds apart, the real economy and what the stock markets in China are doing. If you look what's going on in China, of course China is a major success story. 40 years ago it was a huge, extremely poor backwater economy and since they started with the deregulation and the reforms China has evolved to one of the largest economies in the world, a major exporting, importing country and that the millennium goal of let's fight poverty has been met is fully to the credits of China moving hundreds of million people out of poverty to middle income status. So it's a success story but what they have to do is change the growth model. The growth model was export led, it was industry led. There's a lot of property building going on, real estate things and they will have to change to a more consumer led economy, more free markets and it changed from industry to services movement. The movement we all went through as when we came from old status to modern industrial status as we are today in Australia or in Europe and this is a turbulent and uncertain environment so what you may expect is not a strong slowdown but there will be a change in trade with China. They will import less hard commodities, they will import more consumer goods for more food I suppose especially in the longer term. So there will be changes, there will be volatility when we have to settle this but in the end China will go on and even if growth would slow down to 4% which is not our baseline scenario but even in that case China would be one of the major engines of the world economy still. So no reason for panic there but expect a lot of volatility in Chinese financial markets. Back to the financial markets, high interest rates are not a problem, interest rates are extremely low and quantum easing is not effective. And here you can see this illustrated how central banks all went in the negative territory, there are more of them Sweden, Denmark, Japan is in the picture and it's an increasing group of countries. The problem is that low interest rates are in themselves quite harmful for the economy and for negative interest rates it becomes even worse. They undermine the business model of financial institutions and many people would say well I don't care that much about financial institutions, remember the crisis but if a bank cannot function it also cannot deliver the services to its clients. So negative interest rates, extremely low interest rates are bad for financial stability from the supervisory point of view. For pension funds they're deadly. In the Netherlands we have a major crisis in pension funds which are huge compared to any other country in the world but with zero interest rates certainly your liabilities blow up and it all becomes more or less valueless if you don't care. There are bubbles and they're well it's not a good thing. What should be happened is that we should have what we call a big reset of monetary policy and there are more options here. If you read the economists two weeks ago they had a whole set of options how to get out of this mess. The first thing the precondition is cooperation between central banks should be back on the agenda. It's extremely important and I was very happy that the G20 last weekend came to the same conclusion. It's a first step. The second thing is interest rates should be back in positive territory again. That's better for the economy that's the normal way to run a country because interest rates reflect some long-term inflation expectations which should be brought back into the system and they also play a role in allocation of capital which is very difficult with negative interest rates. So one of the ideas we had and we have two colleagues of mine and myself is what we should do is a combination of a big fiscal impulse to the economy to be financed by a gradual, a very gradual increase in value added taxes over years in predictable small steps bringing back inflationary expectations and monetary policy should have a reset massively by the major central banks with policy rates slightly in the positive stop with the debying of all these bonds they are doing stop quantity-reveasing and go back to normal and the IMF of course is very necessary in this important scenario just to help emerging markets. It is one of the options. Another option is of course start spending money that actually comes with the people. So do major infrastructure projects in Europe you can use a little some of them and finance those with new money monetary financing. Well in Germany that's cursing in church that's not allowed by European law so it's not an option left but it could have helped it could have helped and a third option increasingly popular the people among you who read the Financial Times last week it's good old helicopter money back on the agenda central banks should do bring an enormous amount of new money into circulation but not by buying bonds but by buying anyone who's a taxpayer his bank account with a couple of thousand euros or dollars or whatever just make sure that the money that's brought into circulation will also be spent well all these proposals are very radical and I know they're not on apology agenda so they're well their future but without such radical solutions I am afraid that we are just will run deeper into this dead LA of quantitative easing and when the next recession comes and as we know in market economies they go up or they come down on average they go up if things go right but during the next recession we're still complete out of all our monetary options and then we have to choose more radical things so remind me on my proposal when I'm allowed to come back in three years time focus on Europe I am it's time do we have not much okay Europe is not much Europe is deeply in trouble period cooperation is very bad and the problem is that Europe is an aging continent we have but we have still huge unemployment this picture shows the real problem in Europe youth unemployment in Southern Europe is over 40% of the population this is not sustainable not politically and not economically and socially Europe needs a much higher economic growth than it has and this is a fundamental drag fundamental source of instability within the Eurozone Europe is shrinking this picture summarized the whole thing it's an aging continent and we have less and less people to pay for the retired people that live longer happily and have higher healthcare costs but the economic base is shrinking and the whole thing and again such a background the inflow of immigrants could of course be a good thing because immigrants we have flows of immigrants in the past in Europe and what they actually did over the centuries they usually were the preclude for a period of high economic growth and wealth in the Netherlands our golden age was caused by an enormous inflow of people from other parts of Europe but instead of this blessing in disguise the cooperation has collapsed and what Europe is doing is reintroducing border barriers and you live in a big country but if you are in Europe and you take your car and you drive a day you at least meet four or five country borders and there were barriers there in the past and you have to wait sometimes you have to wait for hours and every truck was controlled it was a major drag on trade and all these things have gone thanks to European integration and cooperation and now they are gradually bringing them back and this is extremely, extremely harmful for the economic potential of Europe politicians in Europe at least do not exactly know what they are doing the Brexit I am almost there bad for Europe because we lose a major member the United Kingdom if they would say no to Europe and also very, very bad for England themselves because out of Europe England is not that spectacular economy foreign FDI inflows will disappear the city of London will suffer and in the end Scotland will demand a new referendum because Scotland wants to stay in the European Union which in the end, so in the end it may be a very expensive way to get rid of the Scottish but it's a absolutely a loose, loose situation here, this Brexit thing so lecture lesson two, never choose a real dangerous gambler as prime minister demise of the euro would be bad and it's not because Europe is that important but Europe as a whole is a major economy, the largest economy in the world largest exporter, importer, major political diplomatic force so in the future Western values like we like at least I like them, free trade, human rights, all that kind of stuff well, Europe is its fortress, is one of its fortresses but a splintered Europe if the European Union would fall apart what I don't expect but with this risk scenario then the influence of Europe on many, many fields will more or less gradually disappear between now and the next 50 years so this is much larger than European wealth it is all about the states of Western values in a world which is changing because the US and Europe still are a major influence on here but the US with a splintered Europe is much more lonely there coming to conclusions, the economy is in better shape than many people think although it's not too strong, large risks Europe cooperation is in worse shape than 3 years ago because then it was only money in the Greek crisis and we had a central bank which could print money if necessary and just solve the problem, which they did but the problems we face today are political problems have to be solved by politicians and their track record in Europe is not too good on that in the end I'm not too pessimistic because I think that everybody realizes that there's so much at stake that common sense will prevail but it may take longer than we like so expect a lot of turmoil and turbulence coming from Europe in the year ahead thank you very much


What's up y'all? It's your girl Kenzie here from Layton Sports Guards and I'm ripping a personal here for Tony K We've got a 22-23 panini revolution basketball hobby box All right best of luck Tony. Thanks again for hopping in as always and Good luck Look good. Look Tara Easton rookie revolution. Oops Colin Sexton and your auto you got rookie auto for the Hawks AJ Griffin on the fractal that will be four out of one hundred Partial jersey number Arabia fractal Tari Easton rookie evolution Bear vortex James Harden fractal cat the Abbott day astro rookie Jaden Harding ban carol on the supernova Harrison Barnes astro Goings Devin Booker on the group. He's got a barn so we butler Last pack here Nice and Daniels you have a Wendell Moore junior on the rookie cubic that is 48 of 60 There you go Nice cards coming out of this box for you Tony. All right, that will do a free revolution basketball. Thanks so much Tony We'll get these right out to you


A new collaboration between the Government of Canada and the Pan-American Health Organization, PAHO, is being launched to improve the health and protection of populations in situations of high vulnerability due to COVID-19. To meet this target, Canada is contributing Canadian $50 million in support of PAHO's critical work in the Caribbean and Latin America towards readiness and access to COVID-19 vaccines for at-risk women, migrants, refugees, transient persons, indigenous and vulnerable populations in areas where health conditions are typically precarious. Dr. Carissa Atien, Director of PAHO, says the collaboration was born with the common vision that COVID-19 vaccines should not be a privilege but a right for every person, regardless of their ethnicity, economic condition, gender, migratory status or whether they reside in a city or rural area.


welcome to your brand expert tips. So today I'm in the car I'm driving to interview Raphael Dos Santos for our monthly brand-brain magazine so you'll have to forgive me I am driving although you are sat in a phone cradle so I'm not holding the phone I'm still holding the steering wheel just imagine that we're on top gear or something really interesting so I'm talking to the camera. So today I want to talk about celebrity branding and because I'm going down to interview Raphael who's very much making a name for himself in his industry and becoming known as a celebrity in his own right now Raphael is one of the most action-taking customers I've ever worked with he's absolutely fantastic and you know he's the kind of guy that when you say this brand new thing has just come out and you need to try it or this is really working in branding and building your brand right now go and do this he just goes and does it it's absolutely fantastic so I've got way to interview him today and I can't wait to bring you the interview in our monthly brand-brain easy I'll put a little link to it to the page on our website so you can go and have a look anyway talking about celebrity branding so what's really good about using celebrity status in your branding is that people position you as somebody that they really really want to do business with and they really want to work with and spend time with it's really funny I don't know if you've ever been in a room with a friend maybe or someone you know and a celebrity has walked into the room maybe you've been in a concert or you've been somewhere where there's a celebrity there and you've noticed that that person sees a celebrity come in and they just go really weird by weird I mean they they sometimes they go quiet and it's like they're in awe of this person or sometimes they can go really over the top and try and get the attention of that person become quite annoying I know a few people like this and I don't know I've just noticed that they go really weird I think it's because that to a certain extent they are in awe of that person but they're also excited and nervous and all these other feelings and emotions that come up when this celebrity is in front of them which is really interesting because as a nation and as you know as people growing up around kind of what we consider to be normal people the minute that a celebrity or the boss walks in the room that's it they're positioned as a certain status well that's exactly the same as your brand when you position it with as a celebrity you position it with celebrity status a great way of leveraging your your brand is to use somebody else's brand like a celebrity who has built a very very good personal brand so when you take Richard Branson for example he's built an incredible brand that's very people based very customer focused very customer service driven he's all about fun and adventure and he doesn't take himself seriously although he's very very serious about his brand and as a positioning tool using Richard Branson if that's the kind of brand association you want people to have with your brand by using a name like Richard Branson and working with him or have him endorse your product or service you are automatically borrowing some of that credibility that he has spent years building if you take for example Mylene class you know she's and Danny Minogue as well Twiggy you take all of these leading role models who Marks and Spencer's have paid to help leverage their brand now these are people who have built really good relationships and personal brands with the public so they're loved by the nation so if you want other people to love your brand you want the nation to love your brand then you want to use celebrities who have built that kind of culture those values so do think about using celebrities because just as we are in awe of celebrities when we see them and they walk into the room that's how you want your potential customers to feel about your brand isn't it I know that I would want to have people think you know I really want to work with this person what is it going to take to work with rather than you have to try and fight for the business and get people's attention all the time you see the more you position yourself around these kind of people the more your prospects and your clients are going to value you and appreciate you with somebody who is on the way up somebody who is already hanging around with a circle of influence that they themselves want to be a part of and be a part of that environment so doing this with your brand will help you I mean it could double triple quadruple or even more your business sales just by aligning yourself with somebody of that kind of status so ask yourself what kind of brand you want to be and if you were to position yourself with a celebrity what kind of celebrity would you want to represent your business obviously you don't want somebody who's in the paper for doing naughty things regularly or that does have any kind of stigma attached to them in that way because again you know whatever brand you associate yourself with you're going to end up borrowing or inheriting some of that culture whether you like it or not so do try and pick somebody who could represent your brand in a way that you want it to be represented don't just pick us any celebrity just because you can it's not worth it it's really not worth aligning your your brand to somebody who is known for failing or letting people down or peeing people off just don't do that found that by going to events where you know that celebrities are going to be there it's not that difficult or challenging to get in front of them especially if you've paid for an advanced ticket like a platinum ticket for example some conferences and trade shows that you go to you can actually upgrade your ticket so you get a chance to have a photo with the celebrity or you might get a chance to spend some time with that celebrity because you've paid to upgrade that ticket that is absolutely worth doing last year at the national achievers congress miles and i paid 1200 pound a ticket to be in the platinum lounge but i tell you what when you're hanging around with these celebrities and people who are on stage like sabastian co donald trump richard branson alan sugar gosh who else did we meet antony robbins you know when you're hanging around with those kind of people in the back room there's something special about that and by getting your photo taken with them and by asking them questions and i mean not pitching your business at them ask them questions about how they overcame something in their business a challenge that you're going through right now because these people have been through it and nine times out of ten they've probably been through it in a much more public way and a much more expensive way than you've had to go through it so use it as an opportunity to ask them questions the year before last tony robbins was out the back again the same event national achievers congress which i love going to it's in london every year and i asked tony robbins a question about branding and what he thinks about building a brand what's been the most important thing in his brand journey and i have my iphone right next to me so as he was answering me i recorded the whole thing well i was able to then put that out to my entire network that positions me as somebody who is hanging around with that level of authority and that kind of person and i'm not lying because i am i might be paying to be out the back there but that is building my circle of influence there were people on the stage that day like andy harrington and simon colson sharing the stage with tony robbins who i didn't even know before and i was looking at them on stage thinking oh my god wow this is amazing you know these guys are incredible they're speaking to like there's 8 000 people sat behind me now these people are some of my closest friends and it's because i put myself in that environment of being around them so don't be afraid to ask because if you don't ask you don't get a great example of that is my other half steve who he has so much more confidence than me and sometimes i look at him and think oh my god i wish i could be like that but i don't have as much confidence as him he's he's really ballsy and he just goes to show that actually um you know when i've mimicked some of the things that he's done when i've thought hang on a minute you know if he can do it i can do it when i've gone and done it it's not being that difficult so it just goes to prove you don't need to be a ballsy confident person to get in front of these celebrities when we were at the um unleash the power within tony robbins upw event about five weeks ago in london one of steve's friends has a little girl who um she'd said to one of tony's bodyguards that she would really love for tony to carry her little girl across the fire and tony apparently had agreed to this well when um when this friend of steve's was telling him about this steve in his head's going i want that for lily he's little girl who's four years old my stepdaughter so we were um we were around the back of where everybody was hanging out and steve says i'm gonna i'm gonna get tony to carry lily across the fire and uh and i just knew that he was gonna do it because steve is a sort of person when he sets his mind to something that's it i've learned a lot from him and it's something that you can learn as well you know i i just i thought right he's gonna do it so off he went and that night it was about oh gosh it was about midnight one o'clock in the morning by the time we were actually walking across the fire it was really really late i'm trying to get five thousand people across the fire was a bit crazy but steve had it in his mind that he was going to get tony robbins to carry lily across the fire and he actually went through i i believe it was 19 people it was either 18 or 19 different people he went through saying i want to get tony robbins to walk my daughter across the fire who do i need to speak to they pass him to the next person who do i need to speak to to get tony robbins to carry lily across the fire and in the end he got in front of tony robbins best friend and wife sage who both said yep no problem get into that lane over there that's where tony's going to be walking make sure you're there because he'll come across and he will walk lily across the fire sure enough tony came along him and steve had a really great chat steve got to know sage a lot better and gary king one of tony's really good friends who's an incredible speaker that i saw speaker the yes group last week and sure enough tony robbins carried lily across the fire now four years old lily won't even probably remember and she won't know until she's older what a big thing that actually was but to people who follow tony robbins and he has got millions and millions of followers all over the world steve using that footage will help him to position himself as somebody who hangs around with tony robbins who is a family guy and you know and that's who steve is steve's all about community and family so it's a great brand for him to position himself with so think about who you could position yourself with sometimes you might need to pay to go in front of these celebrities other times you don't you know there are b-list celebrities who are out of work you might not want to align your brand to somebody out of big brother but then there might be somebody who has been on tv in coronation street or emmerdale something like that who you know they made a good amount of money while they were working but now they're out of work because the season is over the project is over and they've got no money coming in well people still remember them as the celebrity they were when they were on tally so it is worth asking them to help you endorse your products or service it might even be that you can help them with something that you already so for example not long ago i helped a musician with the album cover and the branding and everything for their music and in return they gave me incredible endorsements because i was really helpful and i helped them to position themselves as a market leader in the music industry which is incredibly tough and in fact within 24 hours of the launch of their first single we had 13 000 hits to their youtube channel and helped to continue that within a week they had over 50 000 hits to their youtube channel so in return for the endorsements that that person gave me i gave them the credibility the visibility and everything they needed to start building their brand as a musician who previously was pretty much unknown so what can you offer a celebrity there might be something that you can do in return for that endorsement if it comes to you paying for it it's not actually that difficult to get in front of a celebrity when you use google for example you can get in touch with their manager or their their agent yesterday i was looking to get in touch with ruby wax i googled ruby wax her business came up online there were different things about her being a speaker um there were different websites that she's put herself on because she's wanting business she's wanting to attract work wasn't that difficult for me to get through to her and send her an email twitter is a brilliant way of you getting in front of these celebrities so you know don't be afraid to use the channels that are there that are open to you if you're on twitter and you you find out their twitter address just start tagging them in things start promoting them start helping them to promote them do really good things get in front of them be nice start conversations with them have a chat these people are not supernatural they are human beings and and you know like jada um what's her name uh jada pinkett smith will smith's wife she was on facebook last night and i i sent a message to her haven't responded to me yet that doesn't mean she won't you know it's get in front of them the more you start getting in front of them the better i'll leave you with a little story about a friend of mine who is in a circle that i am part of and this this goes back a number of years but it always stuck in my mind just okay well if she can do it i can do it now this lady she is a a dog trainer and a very very good dog trainer and you might know who i'm talking about if you're in the same kind of circle as me anyway she decided that she really wanted to build her brand as a celebrity brand she wanted to become the celebrity dog trainer now to become a celebrity dog trainer she put together a proposition how she was going to brand herself and the unique selling point that she had was that she trains the owner not the pet so what she did was she phoned up every radio station in her local area and all of the national radio stations she pushed herself at the forward as the celebrity dog trainer she came up with a great little story and within a few days she got the opportunity to go on one of the major radio stations and do an interview on dog training and what she does anyway she positioned herself as a celebrity dog trainer they did this whole interview with her and gerry halliwell happened to be listening to that radio interview and got in touch with my friend and it didn't take long before she'd built that celebrity status because the minute she got one celebrity on board who do celebrities hang out with other celebrities so it really didn't take very long for her to actually become the celebrity dog trainer so that should teach you something about making a decision about who you are and then branding yourself as that person because all she had to do was decide that she was a celebrity dog trainer and she made that happen she manifested it because the more you talk about being a celebrity dog trainer the more it's likely that you are going to start bumping into celebrities who want you to train their dogs so she did really really well out of that and has built a fantastic brand now these are just some of the tips that i can give you around building your your brand as a celebrity and i'm sorry that this video has been a bit jumpy but hopefully the content has been really good for you if you want to get in contact with a celebrity to help you position your brand they are the biggest tips i can give you either hang out where they're hanging out go to trade shows and events where they're going to be and upgrade yourself to a ticket which enables you to get out the back with them or get a photo with them get online find out who they are on twitter find out their twitter names um find out who their agents and their managers are find out how much it would cost for them to endorse your brand so i'm going for a tunnel find out how much it would cost you to do that um you know because it might not cost you that much and if you have to pay one thousand or two thousand pounds of celebrity to endorse your brand well if that's going to quadruple your sales or increase your sales by 50 times then that's got to be worth spending two thousand in fact you're not spending you're investing it so it's worth doing that and you know it another way of doing it is if you're writing a book include them in the book that you're writing you know mention them in it let them know you're going to mention them in it if you want them to endorse the book then ask them for it it's it's really it's really a simple once you've made up your mind on which celebrity it is you want to help you with your brand you can get yourself in front of them quite easily and i could go on all day about stories i know about people that have got in front of celebrities really easily but i want you to find this out for yourself do let me know how you get on i can't wait to find out and if you've got any questions at all about positioning your brand or leveraging your brand using celebrities to do it please do put them in the comment box below and if you've liked what i've said in this video please like it and share it with other people you know who might want to position their brand with celebrities or position their brand as the celebrity in their industry because we really really want to help more people just like you so i'm coming up to my turning now to go and interview Raphael do pick up your issue of brand brand magazine i'll put a link to it under this video and i shall very much look forward to seeing you in another branding tip take care bye bye


A break statement as we discussed is a special statement that will end execution of the loop in which it's contained. It'll jump execution out of a loop, like here for example in this main function, if we have this loop here, and this interloop will normally iterate five times, that's what this counter variable arranges. And so it should call do something five times, but maybe upon some condition we want to break out early instead of going through the full number of iterations of this interloop. And so when this is true, the break statement executes and execution jumps out of this interloop, the one in which the break statement is most directly contained. But be clear, we don't jump out of the outer loop, so this outer loop will continue to execute. This raises the question, well, what if we want to break out of multiple loops? We could be in like four levels deep, and we want to jump out of all four loops instead of just the inner one. Well, for that purpose, we can use what are called labels. You put a label, which is an identifier followed by colon, this here is a label, it precedes this for statement, this loop statement. And so on our break, if we specify the label Walter, then this break will jump out of not just the loop it's directly contained in, but the outer loop with the label Walter. So this break will effectively jump out of both loops, it'll jump out of two. Now of course, Walter is generally not a very sensible label for a loop. Generally, whenever I can get away with it, I'll just call it loop. If I have nothing better to call the loop label. Of course, using such a generic name may induce a name collision where you might have a complicated function with multiple labels, both of the same name. But these labels, they're occasionally very useful, but they don't come up that often. So it's kind of rare to have multiple labels. And in fact, I would say, if I ever end up needing more than one label in a function and there's a name collision I need to avoid, I really wouldn't feel bad about just calling it like loop two and loop three. Because it's going to be really rare that you ever have more than a couple loop labels in any one function. Something we could do in go pigeon is create variables of a function type. And that variable would then be a reference to a function such that you assign a function to it and then you invoke that reference as if it were a function and that has the effect of calling the function with whatever the variable currently references. And so here we're creating a variable f whose type is a function taking an int in a string as parameters and returning a Boolean. And this is how we denote it in go pigeon.  But here it looks basically just like the signature of a function will need to find it, except there's no name of the function and you don't have names of the parameters. And so having to find this variable f, we can then assign foo to it because foo is a function which matches the signature. It has an int and string parameter in that order and it returns a Boolean.   Be clear though and we saw this in go pigeon. Functions with different signatures have different types. So here for example foo and bar have different signatures of different type functions because they have the same parameter types in the same order. But then foo returns a Boolean an int and bar returns nothing. And so now having to find f to be a function taking an int in a string and returning a Boolean an int, we can assign foo to it, that's valid. But if we assign bar to f, that's a compile error because bar is the wrong kind of function. Here in Maine, we have a cat variable c and another cat variable c2. And we have this variable f whose type is a function taking a float 32 and returning a float 32 and this expression c not eat. Eat is a method of cat, but we're not calling the method. Instead, what this expression returns is a function. It returns the function which is the method code. But it does so in a special way because when you call a method, there's supposed to be a receiver. And so what f is being assigned is not just a reference to the method eat, but also to the value that's going to be passed to the receiver. In this case, c here. So when we call f with the value of 0.4, 0.4 is passed to food to the float 32 parameter. And this c is passed to the receiver of eat, also called c. And so we get back 15.6 because that's 15.2 plus 0.4 gets us 15.6. But then when we take c2 and access the method eat without calling it, we get back again, again the same method represented as a function. But now the implicit receiver, the bound receiver is c2, not c. And so when we call f in this case with the argument 0.4, that's this weight value, 8.4 plus 0.4 giving us 8.8. So yes, we can treat methods like values like we can with functions. But when we use a syntax, when we refer to the method, it is bound to the receiver. And when we access methods, much like when we call them, if say the method is expecting a pointer receiver, but our value is a non pointer, well then we could get the reference explicitly as we do here, or we could leave it implicit. We could just write c in this case, and it would be the same deal. And likewise, if the method were expecting a non pointer, but we had a pointer, like say here the cat were a pointer, well then explicitly we could do the dereference like so, or we could just leave it implicit and it'll be done for us. So that's consistent with the implicit referencing and dereferencing, which happens when we call methods. Now sometimes you might want to reference to a method with no bound value. You want to get a reference to a function where you pass the receiver value explicitly. And you can get this with what are called method expressions. Here for example, say our cat has an eat method, again taking a float 32, but now we're turning an int. And we want to store a reference to this method in a variable where we have to pass in a cat explicitly. And the syntax for that looks like a method value, but in a method expression, the thing before the dot is the type name itself. So because eat is a method of cat, we write cat.eat. And that gives us back a function stored in foo here, which is expecting a cat as its first argument, then a float 32 and then an int. So you get back a function where what is the receiver in the method is now the first parameter of the function. And then likewise here, we're assigning to bar a function which is the method eat, but the first parameter is a pointer to cat. And because the dot operator has a higher precedence than asterisk, we have to put the type name in parems for the syntax. And so now, given some cat, if I want to call foo, it's expecting a non pointer cat as its first argument and then some float 32 value. And when we call bar, it's expecting a pointer. And there's no magic here where non pointers are automatically referenced and non pointers automatically dereferenced. This is not a method call, it's a regular function call, and you have to be explicit about passing the right type of thing. So we get compilers down here when you're trying to call foo with a pointer to cat and bar with a non pointer because they're expecting the opposites. Now, sometimes when working with functions, it would be convenient if instead of having to write the function as its own separate thing at the top level of code as we do here and write the function foo, it'd be nice instead where that function is used, particularly if it's used in just one place, if you can just define the function in that one place. And we can do that with what's called an anonymous function. An anonymous function is a function which is written as an expression inside another function. And so here, this syntax, which looks exactly like a function that we defined outside, except it doesn't have any name. There's no name for this function which is being created and then assigned to F. The syntax is otherwise just like a function definition except it's considered an expression. It's a thing which returns a value. So in fact, if I put parentheses around the thing, that would still be valid because you can take any expression and put parentheses around it without changing it. But we don't actually need the parentheses in this case to be clear. And of course, in this case, we don't need to make the declaration of F and its first assignment separate. We can combine that into one statement and we can in fact use the colon equals syntax. And so now we can get rid of this line and that is equivalent. We're creating a variable F, signing it this new function, this anonymous function. And this is a function which has a single parameter which is an int and it returns an int and its body in these curly braces has a single statement. Understand that an anonymous function can have as many statements as you like just like a top level function. So we could put any number of statements in here like say pretty not high. One kind of scenario where anonymous functions come in handy is something like this where we're dealing with this function process which itself takes a function as one of its arguments. Process is a so-called higher order function because it takes in another function as argument. And what happens in this program is we create a variable X which is a slice of ints with the values three, two, four, negative 10 and eight. And we're calling process passing in the slice of ints X and then also adder which is this function defined here which has the appropriate signature which process is expecting. It's expecting for its parameter F a function taking an int and returning an int. And then what happens in process is we look through all the ints in the slice of ints and for each int we are passing it to F and the value returned the int returned we're then assigning in its place. So we're going through this slice of ints and overwriting that value with the result of feeding it through this function F. And in this case the function we passed a process is called adder which takes the value pass in and adds five. And then after calling process if we print out the values of the slice we get eight, two, that's a mistake we should be adding five to it, so seven. So three plus five is eight, two plus five is seven, four plus five is nine, negative 10 plus five is negative five and eight plus five is 13. So that code is all fine except you might find a bit bothersome if this function adder is not used anywhere else in code. If the only place we're using adder in our program is to pass it here to process it'd be nice if we could just create the function right here in the call and that's what we can do with an anonymous function. This code here is entirely the same except instead of having an adder function at the top level of code instead we just wrote the function here as an anonymous function directly in the call to process. And it's a little tricky to get used to looking at the syntax because when you start putting anonymous functions in your code and people prefer different styles about how exactly to format the code is how I would do it. So this is a call to process starting here and here's the end per end closing that call. Here's the first argument, the slice X and then here's the anonymous function which we're passing to F. So that's one reason to use an anonymous function. It's sometimes more convenient and in some cases arguably makes the code look a little cleaner. Another reason to use anonymous functions is that an anonymous function has access to the local variables of the function call in which it is created. So here's say in this function main. Main has four local variables, A, B, bar and Z and the bar is being assigned this anonymous function and this anonymous function here if it likes can access the variables A and B because A and B are local variables of the enclosing function that exists when this function itself is created. We can access bar, we can access Z because they're declared down below. If we wanted to have access to them in the anonymous function we'd have to declare them ahead of time before the function is created. But here we can access A and B and so inside the anonymous function it has its own local variable X declared here and we're taking the value of X and adding A to it. But because this anonymous function doesn't have its own A the A we're adding to is this A out here in the enclosing scope. If we gave the anonymous function its own A variable like here well then if we use the name A inside the anonymous function it would refer to this one the one that which belongs to the function itself but if we remove that name collision now we can access the variable A of the enclosing function. And so down here when we call bar it's adding X to the value A and we get back five because the current value of A at the time of this call to bar is three. And in fact if we were now to modify this to say seven and then call bar again well now when bar is called the variable A which this function refers to now is the value seven and we add two to it so this would get us back nine. So be very clear anonymous functions have access to not just the values of the variables at the time the function is created it has access to the variables themselves. When this anonymous function was created A had the value three but subsequently when we modified the value of A that change was reflected in bar because bar is referring to the actual variable A not just its value. And in fact inside anonymous functions we can even modify the value of outer variables. So here we're gonna just take A and increment it by three and so now here we'll get rid of this assignment. Now in this first call to bar the value of A is incremented from three to six add two to that we get eight and then when we call bar again the value of A is incremented from six to nine add two and we get 11. So an anonymous function can both read and modify the local variables of functions which enclose it. This phenomenon where an anonymous function retains access to local variables of the function or functions which enclose it. This is called closure and I say functions plural because it's possible that our anonymous function could be inside another anonymous function which is inside another anonymous function. You can have more than one level deep of nested functions and an anonymous function can see the variables of all the functions which enclose it. So if you have an anonymous function of five levels deep that innermost nested function can see all four of the enclosing scopes above it, et cetera. Anyway, the very important thing to understand about these closures is that those retained variables are particular to a certain call. So to demonstrate here we have this function foo which is returning a function taking nothing and returning an int. That's what this means is the name of the function here's this parameter as it takes nothing in and it's returning a function which itself takes nothing and returns an int. And inside this function foo we have a variable a which is an int variable with a value two. And what the function returns is here the synonymous function which is taking a of the enclosing scope and incrementing this value by three and then returning that value. And so every time foo is called we get back a function which has closure over the local variable a of that call. Separate calls to foo have their own local variable a. So the function returned every time has the same code in that sense is the same function but they're different closures. They have different retained variables a. So down here in Maine we have variables x and y which store a function taking nothing and returning an int. And we're calling foo twice and the first time we call foo we store that in x the second time we call foo we store the returned function in y. Both x and y are referencing functions with the same code that do the same thing except they have different closures. They have different variables a which they're retaining. And so if I call x the first time it's returning the value of a after incrementing it by three. So it starts out with value two and the first time we call x two is incremented to five and that's what's returned. Second time we call x a is incremented to eight and that's what's returned. Third time we call x a of x is incremented to 11 and that's what's returned. But now when we call y after calling x three times y has its own separate a which still before this first call to y is the value two. And so the first time we call y its a is incremented from two to five and that's what's returned. Next time we call y it's incremented to eight and the third time we call y it's incremented 11. So again the a of x and y are totally independent. Same code and in that sense the same function except x and y are referencing functions with different closures because they were created in different calls to foo. And so just continuing on here after calling y three times if we call x again well last value of a and x was 11 that gets incremented to 14. Call x one more time it gets incremented to 17. Then if we call y the last value of a for y was 11 back up here now it's been incremented to 14. Call one more time it gets incremented to 17. So that's what we call closure. It's a function with reference to a particular context of retained variables. And it's possible that we sometimes might have references to the same function code but those functions have different closures. So how might closures be useful? Here's one example. Say in our process example the amount that we increment the values by we want to be determined by something which the user inputs. So this prompt int function is going to add console prompt the user to enter an integer and it's gonna return that integer value which will be stored then in val. And now this anonymous function we're passing the process thanks to closures it can use this variable val that's created out here. It retains access to that variable. And so when we process the slice of ints x we're incrementing it by whatever value the user entered at console. And without closures we'd have to find another solution and I don't know what you do maybe have a global variable whatever the solution is it wouldn't be nearly as convenient. Last thing about closures it's important to keep in mind that because multiple anonymous functions can be created in a single function call like saying this call to main here we're creating both a function stored in F and an anonymous function stored in G both of those functions here have the same closure they're both referencing the same variable A. So when I call F here which is incrementing the value of A by five and then I call G which increments the value of A by two they're both incrementing the same variable. So this call to F here is incrementing this A to eight and this call to G is incrementing it from eight to 10 and now when I print out A it's a value of 10.


What is uantube.com and why is it part of heartbeat? A few of you noticed that we're using this uantube.com and we're wondering is this a spammy site? It looks suspicious. It's got a one in between you and tube and I'm here to explain to you why we did that. So it's meant to be a redirection service. If you are on any youtube link just put a one between you and tube in the URL and that will take you to a page that is better with more information than you're currently watching. That's not working yet so if you try it you'll see a message nothing here but the whole point is the people who don't install heartbeat chrome our extension can simply type one between you and tube and get the same information on our heartbeat website when that service is ready. So for those of you who are digging under the covers and looking at the code of heartbeat chrome you notice that we have uantube mentioned in the code as we prepare to launch it in a new website and you're wondering why is that there. So now I hope you understand it was simply the easiest way to allow you to go to a more enhanced version of the current page you're looking at let's say it's a youtube channel or a youtube video or even just the youtube home page. We're going to create enhanced information versions. So for example right now if you use social blade you probably just copy the channel name go to social blade find it in the URL and then after about 30 seconds you get to your information. So what we're going to do instead is allow just put one between you and tube press enter and you're done you get the same information as you would on social blade with additional information on top of that. I hope this helps you understand we're not trying to be suspicious or scammy it's just more convenient to use that domain. This is freedom and whom I am George founder of freedom and MGM and my one word or phrase that uniquely identifies who I am at my core is influence. Click this video right here to learn more about influence why it's my power word and tell us your word one word or phrase in the comments beneath that video. You also get to read other people's comments to see what they've chosen to give you some ideas. I'm also the founder of MGM and MGM is for me because I'm a gamer and MGM stands for multi-gaming network is MGM for you find out at www.youtube.com slash MGM. I am George and you've been watching Let's Discover Freedom. Click the first video to learn what is freedom and how it helps you grow. Click the second video to learn about sponsorships for all freedom partners even if you have just 10 subscribers and click the other videos like how do I leave freedom to learn more. Click get more views to learn how to build your audience faster on YouTube. Click get more CPM to learn how to make more money from your channel and click get more music to learn where to get more music to spice up your videos. Click the first playlist to watch the George show on freedom. That's my show or watch the Anthony show or the Alex show also on freedom. And we will grow together as a family because this is the freedom family. You are part of it. We are all part of it and we're all growing together. So grow with us and partner with freedom that play now button right there on the video bar is all you need to click to get started.


Cape Town Cycle Tour Marred by Deaths of Two Participants Cape Town, while the weather played along this year, the Cape Town Cycle Tour has been marred by the deaths of two participants. A man died in a crash involving several other cyclists on Sunday morning on the M3. In a separate tragedy, a cyclist died from a suspected heart attack at Smith's Winkle Bay. Last year, the tour had to be abandoned due to strong winds. This year saw more than 35,000 cyclists take to the mother city's roads. And, as always, it was a challenge of note for many. It's amazing, it's wonderful. This time was a bit challenging which might be the hardest thing I ever did but it was awesome and tough in the end, one participant said.