From Austin, Texas, it's theCUBE, covering South by Southwest 2017. Brought to you by Intel. Now, here's John Furrier. Welcome back everyone. We're live here at the AI lounge with Intel, hashtag Intel AI. This is theCUBE, I'm John Furrier. Our next guest is Michelle Baccarat, who's the co-founder and CEO of Find Mine. Retail startup out of New York City. Entrepreneur, welcome to theCUBE. Thanks for joining us. Thank you, thanks for having me. You're in the Intel AI, pretty packed here, isn't it? Yeah. I'm pretty proud of it. I think it's the cover from the rain. Full of rain here, yesterday was hot. You got a panel here later in the afternoon about AI and retail, the convergence. But I want to ask you as an entrepreneur, what got you into starting this company? Was it an itch you were scratching? Was it a vision? Was it something that you felt compelled to do? Give us the story of Find Mine.  It kind of sounds like the most selfish reason to start a business, it's because I had a problem that I wanted to solve. But I think that's the best way to start a company, honestly, because it means you're gonna be passionate about it, you're gonna be a user of your own, whatever you build. And for me, that challenge was I would buy, you know, like my silk bomber here with this big flower on it, and I'd be like, yes, I love this, this is great, and I would get it home. But I wouldn't have tried it on with, you know, the pants and the shoes that go with it. So when I get it home, I'd be like, uh-oh. Now I have to figure out how to put an outfit together around this to wear it and feel confident. And I think a lot of women especially have this challenge where we feel pressure to be stylish, but not everyone has that kind of style gene where you can just see something like this and be like, oh, I know five ways to wear that. So I struggled with that. I struggled with that when I would buy furniture, even when I would buy things like electronics, like I was really looking into buying a drone at one point. I was like, oh, that sounds cool, I could fly a drone, I want to learn that. I found the drone model that I thought I wanted, but then it comes with all this stuff, right? All these peripherals, they don't all plug into the drone, so the research involved to figure out how to use one product in combination with another product was way too much work. And I figured someone should be automating that and help a consumer like me answer the question, how do I use this for any product that I might pick up on the shelf? And so that, that was the catalyst. So where is it now today? What's the status of FineMind? Yeah, it's fine. Solving all the problems, did it? No, not yet, close. No, but so, you know, that was like seven years ago that I started noticing this problem in my personal life. Then I researched and found that tons of other people have this problem, customers will buy 170% more if you show them how to use the product that they're buying, but I didn't have the tools to solve it. I have a product management background, but I wasn't a computer scientist, a data scientist to actually like execute it.  He cares nothing about fashion, by the way.  So he doesn't really feel the problem the way I do, but what he saw was this opportunity to use artificial intelligence and machine learning and technology to solve this really interesting problem of like, can we make a machine replicate what a human does, which is like figuring out what's stylish. And then that's what hooked him in and he thought the problem and the application of the technology was so cool. So that was, you know, in 2014, we started working on this. Since then we've, you know, launched a product, we have customers on board, we work with fashion brands and retailers, we produce revenue, we raise money, we have a team now, we have a real office, we're not working out of our apartments anymore, so it's going. And so now you're in the middle of this AI world and if you think about the data, your problem that you were originally solving actually applies to a lot of things, whether it's learning, healthcare. So it's kind of like the data drives more opportunities to collective intelligence. Is that kind of where this is going? And you see that the trend where it's the data in the algorithms or the algorithms in the data? Yeah, I think that access to the data is a big factor. So in retail, there's tons of data, right? Transaction data, product data, user data, all that kind of stuff. And a lot of it is very easily accessible. It's not all like private information, customer information that you have to guard really closely. Obviously there was some of that because you're doing transactions, so it's credit card information, there's location data, you know, gender, all that kind of stuff. But the product data is publicly available. So we didn't even have to have a customer live before we started doing cool stuff with machine learning with large data sets because we would just go find products that were live on the internet and use that data. I think in different industries like healthcare, it's a lot harder to come by the data and there's a lot more concerns around it. Michelle, what are some of the learnings that you've had now if you look back, where you are today, where you were, what are some of the key learnings with the venture you're building around what was surprising to you, what popped out as value? Was it the machine learning? I mean, what were some of the learnings you could share? I think in general, my best piece of advice for startups is just don't die. And I say that a lot and people laugh, but it's so true, like I've seen so many friends with startups that kind of had a moment where they were like, okay, it's all falling apart and they just, they said, okay, that's it. But if they had stayed around for like five more days, 10 more days, 50 more days, like how their fortunes could have changed is incredible. And we've gone through that, I've seen other people go through that. So that's number one. And then number two is like, don't wait, just do something. So I think for a long time we were sort of like waiting to get like the right data sets in the right order and like getting it all perfect first. And that's not the right way to approach it. Just go. So get a horse on the track and at least run the race, get something going. Yeah, exactly. And don't run out of cash, as I always say, you can't go out of business when there's money in the bank. Yeah. So okay, so now on the tech side, what has surprised you on some of the amazing things that are now starting to come into visibility for you? And what do you see as your vision? So what's kind of obvious and that you're going after? And what are some of the things that you see in your vision that others might not see? So what's really what we're doing right now and every startup needs focus, you can't do everything all at once, but you do need to have this bigger vision to make it a billion dollar potential kind of exit company. Cause that's what people want to invest in if you want to take venture capital and not every startup needs to. You can sell finance a business. But for me, this rapid growth was really important. And so I think what was really important was that we kind of like built something that could scale long-term. So this broad vision of like every single product that you could pick up off the shelf as a consumer, you know exactly how to use it. For me, there's like a personal mission in that because I hate waste. I went to Berkeley like we talked about before. So I have a little bit of like that hippie mentality and I was buying all this stuff like in fast fashion and just sat in my closet and then we'd throw it out or I would never use it. And that made me really bummed. And the reason I was throwing it out was cause I didn't know how to use it. And if I had just gotten that piece of information up front, then I probably would have been able to integrate it into my life and I wouldn't have thrown it out. So doing it across all industries and retail. So really efficiency too is key on this. You can actually accelerate that. Absolutely. So on the fashion side, is that where the focus is now on the retail side or is it still on that? Yeah, so we're B2B. We sell to fashion retailers and brands. They use our technology and then they figure out where they want to get it into the consumer's hand. So it might be on the e-commerce page. It might be in the store. It might be in the associates phone. So that you as a shopper don't even know that a customer, the associate is kind of cheating, right? They're looking at a fine mind to find out what outfits to recommend. They might just be having an interaction with you like a human does. But they're using an assistive tool to get that efficiency that you mentioned before. So you have a panel coming up this afternoon without giving away all the content. What's the topic that you're going to talk about? So the panel is artificial intelligence for good. And ours specifically is autonomous worlds. So it's about the automation that's kind of all around us and becoming more ubiquitous and how artificial intelligence is making that possible. So I always get, I'm so amazed by autonomous vehicles because I think it's so obvious mental model because we all have cars or have been no transportation but it's pretty radical when you think about the impact of autonomous vehicles. And I mean, this is pretty amazing trend.  Think about what's going to happen for the digital citizen. What are those services? So there's some amazing potential but also work that has to get done. What's your thoughts on those two trends and the impact 10, 20 years down? Will there be cars on the road in 25 years? Yeah, so actually on the panel coming up it's going to be myself kind of from the retail perspective there's going to be someone from the smart cities perspective and someone from the autonomous vehicles perspective. And I'm kind of like, what am I doing here? Like those trends are so much bigger and more like amazing and life changing than what we're doing. But I actually think that retail is so ubiquitous and like we all shop all the time whether it's through Amazon, whether it's in physical store and so it's a little bit more accessible almost whereas like the idea of having like a driverless car is harder for you to picture. And one of the things I'll be talking about probably a little bit later is how like you don't actually realize how much of this is going on around you all the time whereas like seeing a car on the street without a driver on the left hand side like the driver seat is like a shock, right? You're so not used to that. You get worried. I'll be asked the retail question because one of the things you're close to that as a retail is that you know you're seeing a lot of the brick and mortar sites becoming destination oriented. Not so much day to day shopping, e-commerce obviously exploding, it's becoming what it is. And there's some tie in between digital and analog now kind of converging. What's the big takeaway? What's the state of the art right now in retail? Is that the vibe right now that it's a combination of destination base or is there something else going on? Can you share some color on what's happening in the retail world?  Well, we're a long way away from that. Over 90% of all commerce is still done in the physical store. It's just that all the growth is in e-commerce and that's why everyone talks about it is it's like huge disruption because it is like all of the growth is in e-commerce which is incredible. So at some point maybe it'll completely take it over but I personally don't feel like that's the case because we're humans and we create social interaction and part of shopping is that social interaction, that consultative nature of selling that I just don't hope, I hope won't be replaced completely by a screen. So you're having fun here South by South was a little bit rainy today, got drenched as you were walking over here. What's the show like been for you? I got here this morning. Came straight from the airport to one event and then went to another event with my suitcase like trying to get around. So the rain definitely put a damper on that but I'm hoping it comes out. The Intel AI booth here, AI lounge, what do you think, pretty impressive? Yeah, we actually can check out Finemine in that corner over there, we're on that wall and it's a live website. It's actually showing John Varvitas which is one of our customers. They're a high-end fashion brand from Men's and we show the complete outfit so you can go actually like shop right there and Finemine would get credit for that. So and Intel has been an awesome partner to us and just really innovative and I love rainy street, I think it's so cool. Like these are all houses converted into bars converted into an Intel experience. It's very meta. Yeah, in the AI, very meta. It's a meta of meta. Michelle Backer, thanks so much for spending time on theCUBE. We're here inside theCUBE. He's inside the AI lounge here with theCUBE. I'm John Furrier and we'll be right back with more coverage from South by Southwest.


Yeah, Z has one right behind you. That's like burn.  Walk down, pause smoke. And then just wait. You like that piece? We'll stay safe. Ah! That's that. Thank you. Drag them, pull it. Now, just pull it. Touch the C4? Yeah.  It's the right side of Q7, show me. Did you ever burn C4 before? Did you? Yeah. Did you ever burn C4 before? Yes, in e-school. Really? Tap it on the side. Yeah, you don't have to do that. Tap it? No, these are good. These have been cut in clean. Do you want me to call them? Yeah. Do you want me to put my phone? It was nice being a Buddha. Cramping, crimping, crimping. Cramping, crimping, crimping. Okay, let go. Rotate 90 degrees. Nope, that's not good. It's not crimp it? Yeah. Who is it?  What are you gonna... Yeah, we'll... Losing it over here. There we go. Okay, you guys good? Not bad. Except for him. Jesus, dude. Staying up? Don't be scared of him. You want to keep him as low as possible? Cramping, crimping, crimping. Blow your hand off. Good. 10 seconds. 10 seconds.


What's going on everybody? Got Kyle and Shawn here relating sports cars. We've been two boxes for Gavin. Oh, I got one box leave artists for a solo and one box of 2324 bowman chrome you 2324 yeah guys, we do have a big mixer today as well We guys looking forward to the Super Bowl, but we have a 40 box Sunday fund a baseball mixer today Since there's no bass or no football mixer tonight. We had a we did a baseball one 40 box big Sunday fund a mixer Definitely check that one out guys. I'll be ripping later tonight with a forest Jake and Jeffer or Jaker and Jeff. I was gonna say jaker. I said Jeffer Forest Jeff and jaker. That's why I can't call him jaker. I gotta just call him his name man. Yeah, there's no Jeffer Guess it could be Jeffer Could be That's what I'm thinking shite. He might he might he might want to rip that one to be honest He might he might have to That's why that's why we uh That's why we make mistakes so we can laugh at him later. That's it So joke. There's so many sponsors or something those jerseys man.  Doing Johnny Knoxville movie. I ran him one of this guy yesterday. Must have thought he went somewhere Maybe does go somewhere. I don't know Dylan came in yesterday with one of this this guy and said it needed to be random The same guy maybe you know we thought he went somewhere and You scratch my CD that's right first refractor of Dylan D soup. That's right. Oh Man extractor first is Javante Taylor Yeah, no, I don't know if they'd be making that movie this current currently shy to 199 simian Wiltshire It certainly did uh, it certainly did tiptoe a bit The ringer the one of John Knox really is a he fakes to be in the special Olympics to win money Yeah, it's pretty funny. Yeah, Brandy Garrison on the purple shimmer He's like loot is he's like down money or something trying to pay for somebody something so I could just go win the special Olympics and Yeah, it's pretty it's pretty rough, but it's good. There's a pagebuckers first refractor Oh, there's a Isaiah call your nice one there. That's a little throwback for USC. Very nice 40 out of 99 that'll be a first-round pick Isaiah call you're out of USC on the throwback auto. Very nice one there at Riley Kugel And another auto is gonna be AJ Ho guard first for sparty First for sparty green shimmering 99 steel ventures for Gonzaga So Caitlyn Clark insert sharp shooters Alma Habalu refractor of Caleb Love Ron Holland on the G League. There's an X fractor Scotty Middleton Purple mini diamond to 3 299 will go poplar or 399 399 will go poplar Who's a X fractor Zachary Reese's shake Rob Dillingham as a refractor first Garvey dual Cody Williams insert And third auto here. We got an extra to 250 is gonna be Chris Johnson first set of Texas the freshman for Texas Chris Johnson the 250 And go away to 50 Xavier Booker another sparty So 50 And on the back we got Barani on these sharp shooters Not bad. They're really nice. So I'm Collier to 99 insert. All righty. Mr. Gavin now. We got a leaf art of sport solo Next up is gonna be Sean Kemp on the auto two out of five Little throwback auto there the Super Sonics. Mr. Sean Kemp Two out of five on the throwback auto righty, and that'll do it for you. Mr. Gavin one box of Leaf art of sport in one box of Bowman Chrome hobby appreciate you my friend. We'll get that right out to you You


I'm Steve Nunn, President and CEO of the Open Group, welcome to Toolkit Tuesday, where we highlight the various components and leading experts of the Architects Toolkit, a collated portfolio of the most pertinent technology standards for enterprise architects. During the series I'll be calling on a number of recognised experts who will bring their particular insights on how to most effectively use the various tools in the Architects Toolkit. We'll have a mix of interviews, panel sessions and pre-recorded presentations along the way. While all standards of the Open Group are designed so they can be adopted independently of one another, the greatest value for an organisation can be derived when they're used in unison, the sum of the parts should be greater than the whole. In the Architects Toolkit we have collated a portfolio of the most pertinent ones for architects together, all in one place. For most of these tools, certification from the Open Group is also available, so practitioners can demonstrate that they have the skills required and recruiters can take the guesswork out of the recruitment process, all backed up by our Open Badges programme. How many times have you actually considered how accessible your architecture guidance actually is? I've fallen foul of this personally many times in the past and have seen many others fantastic sets of architectural guidance and their useful artefact simply be wasted as it wasn't accessible by those that need it. If we can't work out how to share the guidance readily, easily and at the very first point of need then it doesn't matter how good it is, how wise or valuable it won't get used. And that means we need to take time to understand who would benefit from using it across our entire ecosystem of partners, suppliers, customers and anyone influencing your architectural estate. The key point here is don't hide your assets under a bush. Make sure they are easily available and readily accessible to all as well as highly publicised and known about. Think about where you can publish them to, how those that need to use them can find them and refer to them, because without this your efforts could become the greatest asset your enterprise didn't know it had. Hello everyone and welcome to Toolkit Tuesday. I hope wherever you are in the world you're keeping safe and well but we appreciate you joining us here at Toolkit Tuesday whatever time of day or night it is for you. My thanks as ever to Paul Hermann for a great intro there. Accessible guidance that's what we all need isn't it? Great thoughts as ever Paul, thank you for that. And today our main focus will be on the Archimate modelling language. So before we get there though I will just remind those of you who have attended one of these before and tell those of you who haven't how we do the questions here at Toolkit Tuesday just a just one real housekeeping thing and that is please submit your questions for our speakers today through the Q&A channel in the WebEx tool not the chat channel. The Q&A channel if you don't know where that is or you don't see it on your screen click the three dots in the bottom right hand corner of your screen and that will give you the option to open the Q&A channel and please submit your questions there. I'd also encourage you to use the chat channel to communicate with other attendees at the event and we always love one of the things about Toolkit Tuesday here we always love you to tell us where you're joining us from in the world so use the chat channel for that and any other messages for attendees but questions in the Q&A channel please that makes it easier for us to watch them coming in and we'll get to as many of them as we can. So without further ado today's topic is the Archimate modelling language and in particular the Archimate 3.2 specification which is a new release of the specification that we announced just a few weeks ago at our event in Edinburgh and there's quite a lot of interest in it. Archimate is a modelling language that's great for doing enterprise architecture it works really well with Togath but you can also use it independent of Togath but a lot of the terminology is similar so it's a great a great way to think about using or a great thing to think about using if you are doing enterprise architecture and today to tell us more about the updates we've made in the 3.2 specification we have my colleague Kelly Cannon who is the Archimate Forum Director here at the Open Group and Kelly's focus is to lead teams to reach their deliverables while never losing sight of the customer and under her leadership the forum has completed the release of the 3.2 specification and introduced the Archimate user community that you'll hear a bit about. With Kelly today is Laos Mates who is the Product Manager for Archerepo which is an EA product with Dain and he is also the Vice Chair of the Archimate Forum. In addition Laos is involved with explaining the benefits of enterprise architecture generally to management in both government and commercial enterprises so a warm welcome for Toolkit Tuesday please to Kelly Cannon and Laos Mates over to you. Thank you Steve and welcome again everyone to what is actually my first time presenting on a virtual event and as Steve mentioned I will be walking you through what changes have been applied to the 3.2 specification and then I'll hand things over to Laos to talk about how his organization has implemented those changes. Okay so a few weeks back our Chair Jean-Baptiste Serity along with Laos along with I'm sorry Mark Langkors was we're at the Edinburgh event and they were announcing our new version and they called this presentation the tip of the iceberg because it embodied how our forum not only reached this deliverable but where we go from a forum and a practitioner community as a whole. So the first thing that we did was back in October 2020 we implemented the Archimate User Community and with that the forum decided to utilize this space to gather additional input from a broader community and receive feedback towards the next version of the specification. From that feedback campaign we actually netted about 74 comments and these comments were brought into our Coronado team which is a work group within the forum that were then able to go through and update each uh I'm sorry go through and provide meaningful feedback to each of those comments that were received and then we were able to provide feedback to either accept reject or place them on the backlog for a future release. As a team we knew that we were going to be putting out a minor release and because of that a few comments did remain on the backlog that were being too substantial for this update. With the success of the feedback campaign though we were able to manage and we are going to continue to manage what our backlog looks like from there. After that the Coronado team then developed the first version that would go into the uh Archimate forum to then receive their feedback. We then received an additional 84 comments that the same Coronado team worked through and we were able to put together a final draft as well as a technical core agenda in support that would then go into company review. A company review is the final stage of the review process within any standard of the open group and for those unfamiliar with a company review it is when a document is posted for all of the members of the open group regardless of the level to then provide input and feedback to the changes proposed by uh the authors or the forum that has put it forward. And finally we reached the finish line and we were able to publish both the standard and the technical core agenda. We were very excited as a team to reach this milestone because we were able to present it together at the Edinburgh event and it was extra special because some of us were actually able to meet for the very first time or at least the first time since COVID. So what's next? Just like with any other standard there are a number of updates that need to happen to be addressed in the overall ecosystem but the journey is never ending when it comes to supporting a standard that brings in users and certified individuals over time. So at the moment we do not have a set review schedule for when we will do another update however prior to the Edinburgh event I did release a short five question survey to our forum members to see where we go from here. Responses were then discussed at the face-to-face members meeting and with the members in the room we determined that there is a greater need for guidance documentation rather than releasing a new version of the standard so soon after this one. Some of the topics that we were discussing were related to Archimate modeling language in the use of solution, business, information, and infrastructure architecture while also providing guidance documentation on the Archimate user, Archimate modeling in for those that used AWS. Additionally we were also talking about a style guide for those that are going to be presenting models within their organization. There will be more information and opportunities for you to get involved in this coming soon. Okay, so let's jump into the changes of 3.2. We did not introduce any new concepts or relationships however you will find changes in the following key areas. The technical core agenda has greater details on each of these changes however in general most of them were either editorial and some more technical but there were some additions, subtractions, and overall improvements on clarity. One of the more noticeable changes that longtime users will recognize will be visual in nature and that was to update the consistency in the elements. As you can see the boxes are no longer three-dimensional with the exception of note. The intention set by the forum was to simplify the visual aspect of the overall models and as you can see here there are minor changes to the overall set for instance the icons that were not previously filled in with color are now filled in with the corresponding color such as the business actor in the person's head. The work package icon also was updated to be a clear circle with an arrow. The team also clarified some of the definitions such as the one noted here where there are some unclear terminology and that didn't make the definition very useful. One important note that I actually want to repeat from Mark Linkhorst when he gave this portion of the presentation is that it is very important that any user or practitioner should not just read the definition but also read and understand the extended explanation so you may best understand it and as you can see here the meta model was updated to reflect the changes made in the technology layer specifically you can see it reflected with the updated terminology and arrows. While the existing rules were not changed they were updated for consistency and clarity where necessary for formalization including restrictions on application. Grouping is the only derivation rule that was added and finally before I hand the rest of the presentation over to Leos I would like to introduce those of you who may not be familiar with the open group ARCHIMATE user community. This space is unique for the ARCHIMATE forum because it brings individuals who use ARCHIMATE in their organizations or maybe even just for fun together with members dedicated to the growth of the language. From a user perspective it brings novice and experienced practitioners together to discuss and provide assistance to a fellow modeler. In addition to mentorship board for individuals we are encouraging the use of sharing models and we know that this may be difficult due to some IP restrictions however if you do have a model that you can share with us please do so. It may help out a fellow a fellow novice modeler or at the very least it starts a conversation. Further if you are a content creator for ARCHIMATE in the way of blogs informational support documents or imagery that you would like to have shared with a broader audience we're happy to post a link in the ARCHIMATE user community to your website to showcase that. Please feel free to reach out to me and my final plug is going to be please be sure to share the ARCHIMATE user community on your social media. We need to get the message out far and wide in order for it to be adopted and we want it to be the resource and the community space that everyone goes to. So I would like to pull in Leo's now and he will speak to the changes of the ARCHIMATE model exchange file format and how Dain was able to implement those changes. Thank you Kelly. As mentioned the changes made during the 3.2 update were minor and therefore the changes to the ARCHIMATE model exchange file format were minor as well. So here is the inside of a tool vendor. At first let's talk about something in between the tip of the iceberg and what lies beneath the surface. The ARCHIMATE exchange file format has been here for years and it has proven to be extremely useful for interoperability. Not only because it allows architects to share models between tools but also for the exchange of data outside an EA model. So let's go ahead and what's happening behind the scenes. The MF update is now in development and we expect to release it during the first quarter of 2023 but to do it right we decided to take several actions before before we will release it. We will continue to work with the tool vendors and forum members for their for their guidance and support but also those in the community that have submitted feedback on two issues on board. There are currently three vendors who confirmed that they are ready and they have implemented the first stage of the 3.2 updates. We have been in touch with other vendors and they have committed their support as well which is where the quarter one delivery comes in. Next please. What is important to tell as I mentioned few slides before are the visual changes to the notation. With that being said because we did not make any major changes such as adding any new elements to the notation the use of 3.1 tool is still completely acceptable. The tool vendors will need to decide if they will support box icon or both notations and of course the other changes in xml. What we at ArchRepo have determined to be most beneficial for our users is to extend the specification with alignments and the box icon notation options so that every user in every tool receives almost the same visual feel of the diagrams. Also we will continue to keep up to date with whatever changes comes from the forum and the user community even that the changes has to be minor for this release. Anyway the major ones are tracked either for other releases in the future. Next please. So from the perspective of a tool vendor maybe we have some advantage as we do not provide any client application to install instead we are 100% web based. Our focus is on maintaining the model and the collaboration instead of core modeling although we do support that also so the changes were easy for us to apply. We also kept the 3.0 certification of the tool as there were the only minor changes. At ArchRepo we are focused on supporting enterprise architecture and the ArchMate modeling language which we strive to be great at as opposed to uml and many other standards. Therefore we decided to keep the standard box notation for now. So what I want to give you is now a brief walkthrough about the changes and how they are represented in our tool. On the right side you can see the new version of ArchRepo which uses 3.2 standard and on the left side is old version with 3.1 specification. So as we start with the meaning the meaning has been unified to box notation. In the old version it was represented with a cloud which you can now find in the icon notation itself as you can see now. Then the contract well it's still a rectangle now with an icon. In the old version it used to be presented in a different way as you can see in a minute and the old interpretation of application component which you can see on the right the blue one has moved to icon notation which the new 3.2 has an icon instead of rectangles stepping out of the big rectangle. So you will see on the left now and for example a gap the red one has not changed the visual but the color to better reflect the implementation layer and in case of device it's also now represented with icon in rectangle as you will see no difference we didn't kept the exact notation in 3.2 either. So maybe we predicted the changes few years before to be ready for the new version of standard. We have the interpretation the same. So for us these changes to the standard did not cause any trouble when it came time to implement because we represent enterprise architecture in many other ways as you can see on the structured look on the left the power BI reports and the object view of closest elements on the right. So we know that the core is how to handle the data which are objects now the table and we consider this to be the strongest advantage of Archimade which all users can harvest. So next slide please. So as you saw Archrepo along with the base design and Archie are ready for the users. We support the activities because we all see the value in easily exchanging model between tools. The market has shown that when enterprise architecture comes to the front the universal tools are moving to the back and also we hear from our customers that the icon notation and specialization where you can add any icon you want may be more sexy when presented to the management level as you saw on the slide before. I think this this ability is a good direction in which we are heading with the standard because all of us met with the with the response like I don't know what these kind of rectangles mean. So the changes were designed to support you the practitioners and your communication with management. We all believe that enterprise architects should be involved at the highest level of the decision-making process. So that's it. Thank you for your time with us and handing back to over to Kelly for a wrap up and Q&As if you have some questions to discuss. Yes and just one final comment so this is just a call to action. Please take a look at our latest version. It is published in the Archimate Library on the Open Group website. Also check out the Archimate user community and thank you to Laos and Dane for being able to provide us a little bit of insight into Archive repo and be sure to check them out as well. So over to you Joanne. Thank you very much. So we do have a few questions that have come in. Let's see how long did it take your development team to implement the changes for this update? Well I think it's on me so the implementation was really quick in a couple of Mondays. Of course it depends on each tool vendor how wide or how complicated the software is. We have the advantage as we are a web tool so the changes are made and deployed quickly but at least if the vendor implements the basic minimum I don't think it's a big deal. We are hoping that most if not all the other tool vendors will be updated by the end of the year maybe in the first quarter next year. Great and let's see we do have another one. When do you expect to release Archimate 4.0? Well you know we are we're pretty proud of the fact that we've reached the level of maturity that we have with version 3.2. You know we try not to put out too many new releases of a major version because we don't want to disrupt the certification program as well so we do need to take that into consideration but ultimately it is going to be up to the users and what feedback we get into the Archimate user community. So if the users or trainers put in enough meaty issues into the feedback board then the team will then take those on board and decide from there whether or not it is something worth a minor release or a major release. Yeah that's right we are reviewing the submissions to the issues board and the discussion board all the time. There are some inputs that may be more relevant but extending the language to more specific stuff will kill the adoption so we want to keep the Archimate language as generic as we can and of course we all usually find out that in the specific cases if you want to model something exact we find out that you could already existing you could use already existing elements to express your intents and intentions so and there is also something called specialization and other stuff so that's that's it. Okay let's see one came through the chat channel and it says let's see when will the two certifications foundation and practitioner be aligned with the version 3.0 instead of 3 I mean 3.2 versus 3.0. So usually it follows in about six months after any new release of a standard we saw that with the TOGAP release and we'll probably see that same timeline here depending on what the certification authority deems what the timeline will look like we can always provide updates as that changes as well. Okay let's see we've got another one let's see how useful were the suggestions from the community? I would say they were very useful a lot of them were editorial and we were able to easily make those changes and accept a lot of them some of them were topics that we as a forum have discussed previously and the team had already made a decision to go in one direction or not in another so we were able to kind of go through a lot of those issues that were suggested rather quickly and then provide the feedback to the contributor. Let's see okay we've got room for one more question what are the main benefits to moving the conversions from the LinkedIn group to the argument community? Sure so LinkedIn is a great tool and we're definitely not saying to move away from LinkedIn completely we do have 13 000 users or interested parties on that LinkedIn site one of the main benefits and drivers to using the argument user community is to be able to recall some of the conversations that were already happening so if we have an issue that is posted in the discussion board that is talking about derivation rules for example we can then have a catalog discussion and if someone has further feedback or wants to contribute something else later on a couple months or a year later they can either go back through read through the conversation that has already happened or continue on that conversation and then the other added benefit is to share models which you can't really do through LinkedIn unless you want to start sharing your personal information and then that way you can send them offline LinkedIn here if you post them up on the argument user community other people will be able to have access to that and we can create a really good catalog great great anything else to add to that leo so we get anything you want to add to that yeah and we have also good working search function in in our community github so that could be also the difference yeah all right kelly leos thank you very much for your presentation and your time today we i've went ahead and captured additional questions that we could address maybe on the back end but thank you for today and we are on for our out show from steve nun thank you thank you thank you kelly thank you leos for a great session and thank you to the audience for your participation and to my colleague joe alvarado for handling the questions today so that's it for this particular episode of toolkit Tuesday but please join us in two weeks on november 29th where my colleagues sonia gonzalez will be giving us an update of the portfolio of digital open standards and some of you may have heard about this before and seen an early explanation of what we're trying to achieve here which is basically making it easier for our standards to be used together at the open group making them more readily accessible and be able to search across them all sorts of pretty cool stuff and we have made a lot of progress and sonia is going to be joining us to update us on that and give us a demo of how it looks today and how you can how you can use it already so that's where we're at in two weeks time november 29th please be here again for toolkit tuesday meantime keep safe i'm steve nun thank you for joining Toolkit Tuesday


If you have been on Twitter over the last couple of days, you will have seen the hashtag buy a paper and the people who or many other people telling you to buy a paper are from some of the country's most disgraceful, I suppose, right wing tabloids. We're going to mention later that, of course, there are many, many media outlets who are struggling during this period of time who, you know, we would, we hope survive. But the sun isn't one of them. Let's go through some tweets from from Sun journalists. So we've got the political correspondent at the Sun Ryan Sabi. He tweets journalists, production staff, printers and distributors work 24 seven to deliver the country's brilliant newspapers providing a lifeline of trusted inflammation for millions during this crisis. A paper costs less than a cup of coffee. Do your bit hashtag buy a paper. He tweeted this with both a Times and a Sun front page. So it seems like probably a Rupert Murdoch News International or News UK now is email has gone around and we can now go to Tom Newton Dunn. His tweet thus ends another extraordinary harrowing and difficult day in journalism because they're the true victims. All of us working on newspapers. Do you know what I mean? It's like Boris Johnson's got into ICU. This is such a difficult day for journalists because you're such a close friend of all of us.  You were saying that junior doctors should be go out of the door.  Exactly. All of us working on newspapers at the moment are doing our level best to provide trusted information about hashtag COVID-19 crisis. Please support our industry and hashtag buy a paper. Dreadfully sad that Tom Newton Dunn has to worry during this period. Went to Eaton. Did he? I didn't get it. Good old Tom Newton Dunn. Anyway. Now from Dan Woodson, executive editor at The Sun, Britain's brilliant newspapers provide a lifeline of trusted information for millions during this crisis. A paper cost less than a cup of coffee. Do your bit and keep journalism alive for future generations. Hashtag buy a paper. The best thing you can do for future generations for our children. I'm probably not going to have any, but is to allow The Sun to die a slow death because it's never played a positive role in society. Let's look at the key messages here. They're trusted. So what they're saying, they're trusted and they'll help us get through the COVID-19 crisis. Before going to your honor, I thought it'd be good to get a few examples where they've certainly fallen short of these standards. I mean, so one quite recently was during the general election, Tom Newton Dunn. So someone who wrote one of those aforementioned tweets and he was feeling rather sorry for himself that he had to cover the COVID-19 crisis. He wrote under the title hijacked labor. This strange, bizarre conspiracy theory that links me, you, a bunch of sort of left-wing organizations and said that this was the shadowy organization that surrounds Jeremy Corbyn. It's actually part of his Wikipedia page. I just wanted to get that up because I think it's quite funny when you have a section of your Wikipedia page called Far Right Conspiracy Incident. And then you're tweeting about trusted news and why we should buy your paper out of solidarity. I'll just read the first couple of sentences. In December 2019, Newton Dunn wrote an article for the sun titled hijacked labor in which he reported that former British intelligence officers had produced a chart alleging that Jeremy Corbyn is at the center of an extraordinary network of hard left extremists. It later emerged that the ultimate saw included the anti-semitic Far Right website, Ariane Unity, not particularly subtle there, and the Millennium Report, the latter described by Vice as an anti-semitic conspiracy site known for publishing articles with titles like The Jewish Hand in World Wars. So this was a big splash that Tom Newton Dunn put out in the politically important moment of a general election. He wants us to support his paper out of solidarity so the country can have trusted news. I thought it would also be useful to go back to their performance during the last significant global pandemic because obviously they are saying that in a time of national crisis, when health is at stake, it's important to have trusted print newspapers so that people don't get caught up and succumb to conspiracy theory and fake news. Let's look at a couple of headlines from during the AIDS crisis. So I'll just read out two of them. US gay blood plague kills free in Britain, so that's the sun during the AIDS crisis in the 1980s.  They also in the 80s, this was in 1989, ran an editorial that said, at last the truth can be told. The risk of catching AIDS if you are heterosexual is statistically invisible. In other words, impossible. So now we know everything else is homosexual propaganda. And you might be saying, you know, you're looking back into the dregs of dregs of history. This is the 1980s. Of course, the sun are far more progressive on issues such as AIDS and HIV. Nowadays, I just want to go back to a story from 2019, where Gareth Thomas, a Welsh rugby player, it was revealed by a journalist to his parents that he was HIV positive before he was able to tell them. And in an interview with BBC Radio 5 Live, he strongly implied that this was the sun. No one really has any doubts that it was the sun who outed is the wrong word to use in this context, but who told his parents that he was HIV positive before he was able to do so. So the sun, a scum, do not trust them inside or outside of a global health pandemic. And whilst there might be some media organisations, we would like to support good riddance. If they die during this period, that would be the one good outcome from COVID-19. Aaron? Yeah, no, there's something, there's one more thing as well. We haven't got a quote of it, but it's again from some of their reporters on the AIDS Christ of the 1980s. This is from February 1985. All homosexuals should be exterminated to stop the spread of AIDS. It's time we stopped pussyfooting around. Yeah, that was quoting an anonymous psychologist. So obviously they didn't say that, the anonymous psychologist said it. Yeah. Probably the anonymous psychologist. That was plausible deniability. Now, if you think I'm making it up, it's cited, it's in a book, in a history about the sun newspaper. I've quoted it in a video I've done, in terms of a recommended reading, let's stick it up your punter, excuse the name, but it's about the first 20 years at the sun newspaper under the ownership of Roop Murdoch. Horrific, horrific. There are many, many outlets. I don't want a single person to lose their job as a result of this crisis, except people at the sun. Sorry, it's the one thing. If it disappeared, it would make Britain a much better country. Generally speaking, I like to say, look, you can't just defeat ideas by this institution going or this person's or disappearing from public life. The sun is cancerous. All right, we'll do one last one. This is them. Very recently, they've obviously gone all out behind this idea that we should clap for NHS workers. Obviously, I've been clapping every Thursday at 8 p.m. No, thanks to the sun telling me to, but let's go back to 2016. And the sun were writing Sack the Docs. This is an editorial. It's not someone, it's not a comment piece they published. This is the official lie of the sun. The new all out pay strike by junior doctors is a declaration of war on the government using patients as cannon fodder. If any die or even suffer, the young medics responsible must be struck off. However, if anyone dies because of the decisions made by this Tory government, it would be politically outrageous for anyone to suggest that blame could possibly be put on the doorstep of Boris Johnson. The sun only like to hold public servants to account if they are working on the front line. And not good pals with their billionaire backers going on holiday on huge yachts, which reminds me of Aaron's very recent video on who was it, who was your recent video about? Something David, David Geffen, who's spent his coronavirus lockdown on a huge 590 million dollar yacht. He's worth 7.5 billion.  And it's like, what are you going to do for food? And when you run out of fuel and clean drinking water, you can't just attach yourself from this crisis.  I recommend anybody who's watching right now after this show, not a moment before, go and watch it. I suppose there is a serious story there here as well. And many media organisations are suffering due to COVID-19 for two reasons really. One that people aren't buying physical newspapers and from many organisations, it's the physical newspaper that subsidises the online platform, even if it's the website where more people get the news. But also, and probably more significantly, in fact, it's the advertising revenue has completely collapsed. Because whilst people are looking at lots of screens and reading the news, no one wants to pay for ad space because no one's really buying anything. And also, people think it's potentially because coronavirus is a bit of a downer. So when you're reading about current death tolls, you're not that keen on buying the pair of trainers that they're advertising on the right of the screen. Let's go to a couple of tweets about the bits we should take seriously. So Jim, Waterston tweets, Channel 4 imposes severe cuts to ensure survival. Income from TV ads has already halved. Cuts of £150 million from content spent around a quarter of total devastation for TV production companies. Some shows cancelled, plus £95 million of cost cuts, 10% staff on furlough. So that means they're off work getting paid by the government. And analysts estimated that Channel 4 had the finances to survive for only six months without making cuts. Also, the Jewish Chronicle and Jewish News have both gone into administration. Aaron, which parts of the media will survive COVID-19? I think it's interesting. Anybody who has a paywall, I think will be generally okay. I think if people were willing to pay for your content before, I think you're generally okay, then the New York Times, the Washington Post. Anybody who has a membership kind of base model, whether it's the Guardian or whether it's us, so it's people that voluntarily are trying to support a media outlet because its values resonate with them. I think they're okay. But I think websites that basically operate on advertising have big problems for the reasons you've already outlined.  In the late 1980s, the Sun had a daily circulation of four million. It was going to go below one million in the next year or two anyway. It's going to go well below one million, pretty good, half a million. I'm not going to speculate. Well below one million this month, we'll find out around February, April 20th, with the circulation numbers. So I think principally it's going to be online click baity sites, and daily print papers have big problems.


Good evening. Welcome to the 6 p.m. press conference here on the CZU complex My name is Jonathan Cox deputy chief for Cal Fire San Mateo Santa Cruz unit and Line officer here on the incident as always if you could just keep your cell phones muted and take any conversations outside the press conference area As well as keep your masks on at all times There will be an opportunity after all the speakers as usual for some questions and answers and then one-on-ones after the formal press conference Just for an update. I know this is an as needed press conference We wanted to give the latest acreage this evening of eighty six thousand one hundred and two acres Eight six one zero two as you have been witnessing that number is changing a couple times a day We anticipate having the final acreage tomorrow sometime that we anticipate holding the fire at We are using IR infrared flights in the evening to get the latest perimeter And look for hot spots that may still be within the fire perimeter Kind of for what we call seek and destroy to kind of get that heat identified and cooled down The fire is at fifty one percent contained So we've crossed that fifty percent threshold We do still have seven thousand six hundred and forty seven structures that are threatened in and around the fire itself The number of structures destroyed has been finalized hundred percent complete on the initial damage inspection at one thousand four hundred and ninety That number has been published and will be continue to be published of those one thousand four hundred and ninety Fifty nine are in San Mateo County and one thousand four hundred and thirty one of them are in Santa Cruz County in Santa Cruz County That includes nine hundred and twenty five single-family residents and fourteen single-family residents in San Mateo County We still have eight thousand two hundred and twenty one people who are evacuated from the fire area And we have one thousand seven hundred and seventy seven firefighters on the line Including over three hundred National Guard firefighters With that the real focus at the moment now that the mitigation is winding down has been on the repopulation and recovery that's going on We have a lot of information and speakers here to really focus on that Because that is really where the interest is right now is the repopulation of this area and what recovery looks like So with that I'll pass it over to Santa Cruz County Sheriff's Chief Deputy Chris Clark Good evening So I mentioned this yesterday That we've mentioned it before that it's a day-by-day process And we understand how frustrated that is for folks is your where you are displaced from your home And then wondering when am I going to get back home site I wanted to kind of give some perspective with regards to what's happening today and then what's happening over the coming days So with regards to how we make the decisions on who comes home It's based on really an immediate need to protect someone's safety from either electrocution or or potential crews and as that Transitions from a from an active fire operation which it is into more of a recovery and repopulation plan That focus is making sure that if we let you that if we say an area is okay And people can go back home that there's not a danger there which is going to cause an immediate risk to life And so we make those decisions through cooperation with Information from our partners at PG&E because obviously power it with the lines down and the poles being down There's there's that that needs to be repaired And then public works with regards to is the road safe You know is it is a large tree going to fall my you know fall across the road or fall on you as you're in that area So over the last couple days and the reason that we wanted to get back to these press conferences because There's a lot going on right now in this information. We know is is absolutely Vital for you wherever you are in trying to find out what's going on and when I get back when am I getting back home? So over the last couple days and today and this is going to continue till we get everyone back home We you know our planning team we drove around we looked at certain areas today an area of Southwest Bonnie Dune was was repopulated that information went out at three o'clock And as you've noticed these these notices on when you can go back home have been consistent And that's because we want to keep it that way So there's no surprises with regards to when you get the information In terms of what's to come tomorrow It's you know as we've moved basically from the less in fire impacted areas Into more fire impacted areas than that's basically going from east to west We're doing that again as we come from basically and then we're moving into Bonnie Dune and so they'll be coming information tomorrow and And so there's some things to think about as you get back into those areas especially you know the fire impacted areas of Bonnie Dune and so You know you get back home and say so say tomorrow you're turned to your home in an area of Bonnie Dune And you want to make sure that a that there's there's nothing smaller You know Cal fire still mopping up fires here in there, but there's a lot of nooks and crannies There was a lot of embers that flew out of this fire And so you'd want to make sure and the county is working on information to provide to you and so Matt Machado is with the County Administrative Office is going to be speaking here shortly on a lot of that That the county is doing to protect you and make and make things safer for you But you know just in terms of making sure that if there's anything smoldering on your property Make sure you search, you know your property and make sure there's nothing smoldering or smoking that might create a continued issue The other thing I want to talk about is is power so We you know getting you back home is is important You know I've heard basically we've heard through through different folks that contact this that that there's that Living in the mountainous areas that you know power you've gone without power before and so a lot of people have generators So there's gonna be a there's gonna be a while you know PG&E is working on it But that line that provided power to Bonnie Dune and a lot of areas of Boulder Creek was destroyed during the fire And their substations were destroyed so we're a little ways out It was like a week to three weeks potentially that's what I was informed by PG&E this afternoon On getting power back into those areas of Bonnie Dune and Boulder Creek So it's gonna be some time before you're gonna see power So say that because if I was living in that area, I'd absolutely want to make sure that you know my generator hat was full of fuel Or I had resources Matt's gonna talk about water too because water is also an issue as you get into those areas But yes, it'll be water district is working hard on repairing their line, which was also which was also destroyed In terms of activity that we saw so again heavy police presence on our end and again We're not going away our deputies and our officers aren't going anywhere until everyone's back home And so with that we had no arrests or citations over the last 24 hours, which is which is a good thing Last night we had 20 officers and deputies that were patrolling the evacuated areas Today we had 34 which was 24 from our office and 10 again from our in-county partners tonight We'll have 28 and so again making sure that that everyone's there The note that there's no one there for the for the wrong reasons in terms of calls for service Over the last 24 hours we responded to five welfare checks and 10 suspicious people and our missing persons count still stands at two And as I've mentioned before those two people again, not missing from an area that was ravaged by fire But the so the detectives were kind of saying those folks are still potentially they were evacuated But we still want to make sure that we know where they are And then lastly their counties set up a recovery resource center at the Kaiser current arena in downtown Santa Cruz as we've mentioned before But I just wanted to mention as well that we'll have a deputy that's going to be there seven days a week between the hours of 11 and 3 So if there's anything that any questions you have with regards to you know, the sheriff's office or what we're doing up here and what we're seeing You know feel free to stop in there at the the Kaiser permanent or at the recovery resource center and And ask our deputy who'll be there again from 11 to 3 ask them those questions To be able to provide you more information. Thank you Speaking next from the San Mateo County Sheriff's Office is Lieutenant Dan Reynolds Good afternoon. I'm Dan Reynolds with San Mateo County Sheriff's Office Like to share some information with you Today as of 3 p.m. We open the following areas and zones They're open to residents only areas north of Canyon Road, which make up zone 98 and Loma Mar and Dearborn Park, which make up zone 18 and again, that's open to residents only As residents begin to go home Please be mindful that traffic interruptions may exist due to fires and utilities equipment working in the area Please be respectful of our residents during this recovery phase give them time space to process and grieve if needed and We encourage you to visit our county parks that have reopened those that have reopened instead of coming to the beaches and As well take advantage of our other beautiful outdoor San Mateo County resources and for a list of the open parks and resources you may visit parks dot smcgov.org As for the closed zones the ones that still remain closed. It would be E 38 E 19 E 55 as well as Buteno Park and Lastly, I'd like to Remind you or share that there's a local assistance center open at the pescadero elementary school It will be open through Wednesday It opens daily at 10 a.m. And the address of the pescadero Pescadero elementary school is 620 North Street Thank you our final speaker this evening from the Santa Cruz County County Administrator's office and also representing the recovery efforts in the EOC is Matt Machado Thank you and good evening So I'm going to cover a bit about infrastructure both the private and the public side Yesterday we submitted our initial damage assessment to the state It totaled three hundred and forty million dollars that included thirty million of public infrastructure and three hundred and ten million of private infrastructure which includes homes and related structures The assessment will be updated multiple times So we'll continue to gather that information and so we're still capturing that Cal OES and FEMA are reviewing this information for us now so that we can get approval for category A and C Which is debris removal and permanent restoration? We hope to get that approval by the end of next week and then we can start the debris removal Program which will include a work plan out of the county's facilities our public infrastructure team Continues to remove trees and debris from the roadways We are focused on getting proper signage up for safety reasons. I would ask that everybody be extra safe Those roads are going to be dark at night and without all the standard signage be extra careful, please a Little bit about our Other work going on on the Swanton Road. We're still working on two bridges One of them is a full replacement that work should be complete by the end of next week And we have three culverts that are also being replaced. So please be patient in that area On our water and wastewater fronts both critical infrastructure in Davenport We did lose our supply line about 15,000 feet and as that route that line is being repaired and replaced We will be trucking water to the community. So we will have water for everybody that's there Please conserve water though In our Boulder Creek area, we have a wastewater plant that we lost as part of our CSA 7 It does appear that the the system that takes water from the home to the system is operational And it's the system from the wastewater treatment out is what's damaged. So we'll be trucking The wastewater out of there. And so it is going to be functional for homeowners But we'll be trucking it. So we'll please be understanding And then with San Lorenzo Valley Water District, they do have 3197 customers that are under the do not drink order They have 354 customers without water They're planning to get those customers back online They tell me that by September 12th. They'll have those customers back on but their system is is in a in a Fragile position. So please conserve water. They are offering bottled water available to everyone at their district office in Boulder Creek County building inspectors and environmental health inspectors are going parcel to parcel to conduct safety assessments for those structures They that safety assessment will result in placards those placards will be red So that means you can't inhabit yellow. So they'll have some issues or green For there is it they cover if there's no placard, that's a green placard To date the team has assessed 470 parcels they will be working through the weekend and into next week to complete their assessment as Areas are repopulated garbage service will return it will be back on its normal schedule. So please be patient Also as part of the Repopulation we are providing reentry kits. These reentry kits will be stationed at entry points to these areas These kits will include your standard PPE personal protective equipment and in 95 masks gloves water hand sanitizer and Information about the potential toxins that you may encounter on your home site Those sites will be open from three to seven as the repopulation occurs And finally I'd like to offer up and inform everybody or remind everybody that FEMA is still offering individual disaster Assistance to individuals. They have a $500 application program that you can receive $500 that is Dead Sun setting on September 5th. The county is pursuing an extension for that So check out disaster assistance Gov. Thank you. All right with that will happen answer any questions you might have All right, as usual everyone up here is available for a one-on-ones after this We are going to continue with press conferences as needed So please stay tuned to emails and social media with that. We'll go ahead and conclude the six p.m. Press conference. Thank you


He doesn't bring much insight to the table, he's also just a massive anti-vegan for no real justifiable reason but just because it pleases his 10 year old fanboys. So Isaac and I have had a bit of back and forth, I sort of gave up on him because all he does is go, oh you have a criminal history therefore everything you say doesn't matter. So he's got really low grade, low ball sort of argumentation. He never really addresses any intellectual arguments further than appealing to hypocrisy by going oh you know what, you have a criminal history blah blah blah. So Isaac Butterbrains just an all round imbecile. So Butterbrains recently made a video on veganism so I thought I might reignite the back and forth if he has the backbone to go toe to toe with me but we all know he's a little bit of a coward isn't he? So let's go, let's watch it and let's see what insightful magic this buffoon brings to the table. So here I was sitting at home just the other night around 6pm, I just finished a fine meal and what do I see come on the television. Picture Isaac sitting at home scratching his bum eating a bacon sandwich with ketchup all over his face when he suddenly wets himself like a triggered man baby after seeing a pro-vegan advert. There was a hilarious ad that is nothing short of propaganda and propaganda has been very popular throughout history, the Nazis used it, people have used it non-stop. So Butterbrains doesn't know the definition of propaganda, but if you want some really good examples of propaganda here are some that the meat industry used. I normally play hockey with them because I get my spoon and I go... Kids love beef mints and being high in iron it loves them too. Two very long glasses of ice-cold milk please mate. Milk, are you getting enough? The doctor says we should pork more often. Pork fillets with less than half the fat of beef fillets and a valuable source of iron. Bit of pork love. Shouldn't you get some pork on your fork? But this is from the vegans and it's the nastiest propaganda of all time. Allegedly, Joseph Goebbels runs the propaganda war machine for the vegans. Looks like Butterbrains learned a new word, propaganda. So let me get this straight, you're comparing vegans to Joseph Goebbels, the guy who tried to cover up extermination camps, consistently demonised and dehumanised Jewish people. The anti-Semite who literally used positive imagery to falsely portray concentration camps as nice places is somehow comparable to activists who try to reveal the truth about these horrifying factory farms and slaughterhouses. I mean, I wouldn't expect much less from Butterbrains here but this is probably the worst example he could have used. Like, Joseph Goebbels actually fits perfectly in line with the strategy of the meat industry who perpetuate species discrimination, they constantly try to cover up and propagate lies about their industry calling it humane and they use media to consistently try to deny the horrific treatment of animals, gaslight. Speaking of gas, the meat industry actually use gas chambers.  And he's doing a really good job because this is the sh** that they come out with. Fruit and veg. Nice. Usually avoiding this section to be honest.    In fact, in the SWAT meat randomized crossover trial, the study found the plant products improved several cardiovascular disease risk factors including TMAO and there were no adverse effects on risk factors from the plant products. Pork. Evil pork. Shortcut bacon. Pork mitts. Pork chops. Also, just take note at how the pork products are displayed here. There's no accurate imagery on the packages to show how the animals are treated, chopped up into pieces. It's almost like they try to completely disconnect the shopper from the reality of these products. But vegans are the propagandists, right?  It looks like Ralph Harris's and the Dalai Lama's dungeon. It's terrifying. There's lots of pigs. Pigs aren't... Yeah, okay, yeah. That's pretty f**ked up. That's not great. I hope this is footage they found and they didn't recreate it. Um... You didn't know? You didn't know? What about how he tried to say, I hope they found this and didn't recreate it?   But if he actually does think this is messed up, then I wonder what he'd think of actual Farrowing Crate investigations that are about a thousand times worse than this. In fact, this is a much more sanitised version of what Farrowing Sheds are actually like. And yet he still thinks this is bad? I'm really surprised to see that on TV at six o'clock at night. Like a lot of kids are watching TV and I know it is probably necessary for people to understand what factory farming looks like because it's not okay. Why would it be a problem for kids to see where their food comes from, Isaac? Yeah, it's really shocking. It's nowhere near the reality of Australian pig farming like what you saw in that advertisement. It's nowhere close. And first you claim that activists were engaged in some type of gobel-style propaganda campaign. And now you're saying it's probably necessary for us to understand what factory farming looks like. So how is showing the reality of factory farming propaganda? I think Isaac's only brain cell got confused. It is not good, but it happens to be the only way we can feed a population that is nutritious and beneficial for all. Well, factory farming is the only way to meet the demand for animal products. So of course, this kind of cruelty and suffering is inevitable, but it's not the only way we can feed a population a nutritionally adequate diet. Animal agriculture uses about 80% of the world's farmland, but only provides about 20% of the calories. Like, it's so well known now that plant-based diets are nutritionally adequate and they're way more efficient than animal products. If you don't know that by now, I don't know what to tell you, mate. You can say that plants are there.  All right? You are incorrect. You cherry-picked data. You cherry-picked evidence. You've been lied to. You've learned that from memes.  Does he have a moment of projection there? Butterbrains seems to think that the only research on vegan diets being healthy are cherry-picked memes. Yet there are many high-quality studies that show the benefits of a plant-based diet. Like, the Adventist Health Study 2, which showed vegetarian, including vegan diets, are associated with lower all-cause mortality. Or this study that showed vegan diets are associated with reduced risk of cardiovascular disease and ischemic heart disease. Or this meta-analysis that showed a significant protective effect of a vegetarian vegan diet versus the incidence and or mortality from ischemic heart disease and incidence from total cancer. But I guess these studies are all cherry-picked memes in Isaac's world. The truth is there is a terrible disconnect between where your meat comes from and how it gets from, you know, the farm to your mouth. The irony of Isaac Butterbrains talking about disconnect when he tried to accuse activist of gobel-style propaganda for helping people make the connection.  When we see meat as just something that's in the refrigerator at the shops, it's packaged up nice and taken home and cooked and eat less delicious.  Something had to die? Animals are not things. And no, they didn't have to die.  Or do you like using euphemisms to avoid the truth like a little propagandist? And I think what should be shown rather than this horrible account of what actually happens in factory farming and there are some farming people out there or farmers as they're more commonly known who could probably let us know in the comment section that this isn't all farms. This is definitely not all farms. It does happen. It's not okay. But it's not all farms. Just how painful it is to listen to him try to gather his thoughts. So it's not all farms. It's just the vast majority of pigs are factory farmed all across the world, Australia, Europe, UK, USA and almost everywhere else in the world. Even if they're not all factory farmed, all animals in every farming situation will have their rights violated via gas chamber, bolt gun or throat stabbing. I think it would be much more beneficial for particularly young people to see what hunting does and how beneficial hunting is to the environment. So first, Isaac claims that factory farming is not okay and there's a terrible disconnect from where your meat comes from. And his solution to this is not to show people the reality of it but instead show imagery of people hunting out in nature and how that's good for the environment. So Isaac's solution to the problem is to disconnect people even further from where their food comes from with his own little propaganda style campaign. Step aside, gobbles. Butter brains is here. But let's address it. One, hunting is murder. Two, how does he think that this murder is scalable for the entire population? He literally just said that factory farming animals is the only way we can supply the population meat. How has his memory lapsed in such a short amount of time? You could say the animal still has to die. And yes, it does still have to die but if I was a deer, I'd much rather be shot through the heart with an arrow or a bullet at, you know, 10 years old than die of starvation at 12 years old when I'm too frail to look after myself. Does that not make complete sense? Dying of starvation would really suck. Yeah, it makes complete sense.  Could you imagine going out and shooting human beings down trying to prevent them from future suffering? I guess butter brains wouldn't mind if I shot him dead right now.  According to this study, the biggest cause of deer death is, wait for it, hunting at 43%. Starvation only accounted for 9% of deer deaths. So it seems the best way to help deer is to stop shooting them. Imagine that. And the idea that hunters are out there like Mother Teresa trying to prevent future suffering like that's their sole motivation for hunting is a complete joke. If that's the case, why aren't you out there in Ethiopia machine gunning down starving children to prevent their suffering? You know why? Because it's psychotic. I just cannot see a world where we do not eat meat. We've been eating it for the entire history of humankind. I can't see a world where humans don't mass murder other humans. I can't see a world where kids aren't being bombed in wars. I can't see a world where RIP! Don't RIP! So I might as well just participate in all these injustices and say I can't see a world without those happening so therefore it's fine to participate in it, yeah?  So good one, Isaac mate.  The only one? Okay. It's just like there's so many arguments. You can talk about anemia, lack of B12, lack of protein but it just sucks. Isaac accuses vegans of cherry picking memes to get our information and he's just said a bunch of words and provided no evidence for his claims. Well, Isaac, it turns out we can supplement B12 and if we get enough protein and iron and calcium from our diets, we'll be absolutely fine. Isn't that crazy? But isn't it also crazy that any poorly planned diet can be deficient in certain nutrients but if we consume a well-balanced diet with supplements we won't run into any deficiencies. That's mad, eh?  We all knew it was coming, didn't we? Crop deaths. Well, let's see what he produces.  Okay, we can talk about bugs and all that type f***ing field mice and all that type of stuff that you run over with your big f***ing machines when you're getting your bread out. When it comes to protecting crops from insects we have a right to protect our food resources. If we allowed insects to mow through our crops it could cause a global disaster or mass starvation. It is not a rights violation to protect your property from insects who cannot be reasoned with, who would mow down an entire population's food source without thinking about it. We have to defend those crops, right? Justification. In regards to field mice they are so unlikely to be run over by a harvester it's laughable.  Are you serious dude? In this study where they actually radio collared mice to test this out it showed the process of harvesting has little direct effect on the mice. The mice were mostly killed by predation and it's unclear as to whether those mice would have been killed by predators anyway without the crop there. So do you have any comparative data to show that the mice definitely died because of the crop harvest and wouldn't have died from predators anyway? And if there are some mice that are run over by the machines that's not a rights violation that's literally an accident. This is similar to a road toll and we accept a certain number of accidents hit and runs from the traffic industry.  We still do that because it's justified transport for civilization. We drive cars at high speeds knowing sooner or later that someone's going to die and we don't categorize those accidents or incidents as murder or a rights violation. I'm not sure if Butterbrains is aware of the amount of monocropping it takes to produce the grain that goes to chicken and pig feed for his diet when he sits there eating his bacon sandwich, scratching his arse, having a winch. But what about this? This is hilarious. I'm sure this is going to be the most logically watertight debunk of veganism to date.  I want this to be very clear for people listening any time someone talks about crop protection like shooting animals to protect crops it should be scrutinized very heavily because it's unclear as to whether this is genuine protection of property or whether it's just people exploiting hunting bands under the guise of crop protection. So in 1995 duck hunting was actually banned in New South Wales but there was a convenient loophole. The farmer allowed you on their land to protect their crops. As mentioned in this article the ducks are being killed by amateur hunters many of them driving up from Melbourne for weekend hunting trips who are focused on sport rather than protecting rice crops. Some of the ducks being killed don't even eat rice said Miss Stacker. 65 pink-eared ducks had been shot but they only ate plankton and insects. It's almost like they're not interested in protecting rice and instead they're just exploiting hunting band loopholes for sport. Also this 200,000 ducks killed number Isaac mentioned is a little hard to verify but the latest numbers for the last five years is about 28,000 ducks killed in total so that averages to about 5,700 a year. Alright you mathematicians out there get your calculators out because you're going to need them for this next part. And butter brains I think you should just tune out for this part because it's going to fly straight over your head. No pun intended. So let's assume the 5,700 ducks killed each year were all attributable to rice protection specifically and if we look at the amount of rice produced in New South Wales in the year 2020 to 2021 it was around 400,000 tonnes. So if you take the 5,700 duck deaths and you divide it by the amount of calories in 400,000 tonnes dry weight of rice which is about 1.4 trillion calories you get this number here. That's how many duck deaths there are per calorie of New South Wales rice based on these figures. So for that to equal one equivalent duck death you would need to eat roughly 245,700,000 calories or around 70,200 kilograms dry weight of rice. That's just for one duck death. For perspective you compared it to eating like actual duck flesh according to the USDA a whole duck is around 2,445 calories if you were to consume 245,700,000 calories of duck flesh you would need to kill over 100,000 entire ducks. So yeah I think eating rice is much better for animals than eating animals is. Crazy thought right?  It's almost like he doesn't care about hunting to protect the farms where he gets his flesh from. Do you know how many animals are killed to protect animal farms?  Now finally if it really is genuine protection of your property, the human food supplier and not just undercover sport hunting and all alternatives have been exhausted then in most cases that's probably not a rights violation because there are competing rights happening and certain crop protection measures are justifiable to prevent a global food catastrophe.  More than 1,500 animals die each year to grow about 75 hectares of peas.  Now we could just completely dismiss this claim on the grounds that the source is an anecdote of a pro meat book salesman who just basically says trust me bro. Topping that it's from a Daily Mail article whose sole motivation was to debunk veganism. So yeah the most biased, nonsense, anecdote trust me bro source ever we could just throw it in the bin and move on but let's address it. So let's just assume this 1,500 deaths that is true of all peas in Australia. Let's just call it a pea yield on the lower end of about a ton of peas a hectare. Then a yield of 75 hectares would amount to about 60 million 750,000 calories of peas. And that would equate to about 0.000247 deaths per calorie. So in order to be responsible for one animal death you'd need to eat about 40,500 calories or 50 kilograms of peas. So let's put that into perspective in terms of chicken the most eaten land animal on earth. So if we assume there's about 1295 calories per whole bird if you were to eat 40,500 calories of chicken flesh that equates to around 31 chickens killed and that's excluding all the crop deaths from the feed the chicken had to eat. And after all that let's not forget that Isaac's source is trust me bro from a Daily Mail article. At least 100 mice are killed per hectare per year to grow grain. That's a lot of grain that they have to kill and a lot of mice. So this claim is so old outdated has been thoroughly debunked it's from a Mike Archer article in 2011 called ordering the vegetarian meal there's more animal blood on your hands. Everyone's had a go at this it's ridiculous so Mike Archer's estimates falsely assumed that mice plagues would affect all wheat fields in Australia every four years when they don't. So if you check out these two debunks one from these stats and one from cog once his numbers were properly adjusted for the number of deaths dropped between one and 1.8 mouse deaths per 100 kilograms of wheat protein. Also Archer used out of date wheat yield number of 1.5 tons per hectare but according to Australian grain in 2022 the average yields are about three tons of wheat per hectare. Now okay calculators out. So Archer was basically comparing the amount of deaths in wheat protein compared to beef protein and his claim was that more animals die for wheat protein than they do beef protein but wheat is low in protein beef is high in protein. A much fairer measurement is wheat calories so taking all that into account the new revised number of 1 to 1.8 deaths to be responsible for between 1 and 1.8 deaths you'd need to eat about 1520 kilograms of wheat flour or 5 million calories so in order to eat 5 million calories of beef that's 200 kilograms of beef based on this data of deaths per million calories that would account for around 145 deaths when you include deaths from harvest.  Mate here's my whole point what's more important? One cow per person per six months maybe?  Imagine him using wheat as a justification for murder that's what he's doing but how can Isaac make a claim two seconds ago that 100 mice die per hectare of grain and then claim only one cow is killed per six months of calories doesn't butter brains understand that grass fed cows are fed harvested grasses they don't just eat grass off the ground there are big hay bales and silage forage and all those crops that are harvested to feed to grass fed cows also he lives in Australia where beef cows are finished in feed lots with grain or wouldn't the crop death supply there mate? Or 100 mice for a slice of bread 100 mice for one slice of bread listen to this dude literally Archer claimed it was 100 mice per hectare to begin with we already told you that's nonsense because mouse plagues don't affect everywhere in Australia at once so this data for deaths per million calories so if we assumed 1.6 deaths per million calories of grain and there's 80 calories in one slice of bread that would be approximately this number of deaths for every slice of bread based on this to cause 100 mice deaths you would need to consume about 757,500 slices of bread or around 42,018 slice loaves so yeah that's a little more than one slice of bread mate also let's not forget that incidental field deaths are not an animal rights violation and some peas couple of ducks for some fucking rice actually in order to kill a couple of ducks for some rice based on our last calculations you need to eat about 140 metric tonnes dry weight of New South Wales rice so yeah nah not some rice mate a lot of rice and that's so long as the deaths were actually due to crop protection and not sport hunters exploiting hunting ban loopholes producing one kilo of protein from wheat a common crop in Australia kills roughly 25 times more creatures than producing a kilogram of beef protein okay so we already talked about this comparing a low protein product like wheat protein to a high protein product like beef is a sneaky way to inflate numbers we really should be comparing calories like in this study but we already know cows in Australia are finished with grain in feed lots and they also fed harvested grasses and this 25 times more number is another archer claim but of course once his inflated mice plague numbers were properly adjusted for and harvested deaths were included eating beef ends up killing way more animals and let's not forget that according to the UN 57% of global farmland is used for animal agriculture so grazing land and growing crops to feed animals so any kind of farm related killing so trapping poisoning farm protection crop protection crop deaths animal rights violations decapitation of animals all of that stuff would be reduced if we all adopted a vegan diet so we're talking about the actual killing of the animals and all the farm related death and harm and suffering and killing and trapping and hunting and protection and all those things reduced so in Oxford University we could reduce global farmland by 75% if we all adopted a vegan diet so that would eliminate 75% of all those farm related deaths including the trillions of marine animals that are slaughtered for humans as well which I don't think Isaac factors into the equation he probably thinks fish are vegetables so there's the question once again whose lives are more important cows and pigs or everything else well all sentient beings deserve moral consideration but the context in which these deaths occur is important incidental deaths are not a rights violation accidents are not a rights violation genuine defence of property is not a rights violation but enslaving, forcibly breeding and decapitating animals for a sandwich is a clear animal rights violation also if anyone actually cares about animals getting caught up in crop fields you would boycott animal products considering on average it takes about 10 times more calories from feed to produce the same amount of calories from animal products my point is if you're going to try to indoctrinate kids into the vegan lifestyle at least be honest we love animals well at least these three the other ones can fuck off did this absolute liar just say be honest after saying that he wants to not show people factory farm footage and said show them some idyllic hunting situation the audacity of this guy to tell people to be honest and the irony of calling veganism indoctrination when children are literally force fed industry liars and minced up body parts for their whole life so that by the time they're adults a watered down ad like this one with a small taste of reality puts them in a state of shock I wonder how many meat eaters complained about this ad yet it's practically standard practice in the pork industry also I'm sure even most children are smart enough to understand the moral difference between this and this I'm sure most children can understand the difference between slavery and murder or a car accident and self defence both might incur a death but one's a rights violation and one is not you would actually kill less animals as a single person if you ate a carnivore diet than a vegan diet think about that that's hilarious again if you're going off of archers fake inflated mouse plague numbers that might be true as long as you don't factor in the crops that are harvested to feed the animals but when you look at a standard carnivore diet what is it? it's just meat eggs it's fish how many fish are murdered between 1 and 3 trillion every year and yeah you gotta factor in the feed that these animals eat so Isaac goes on about vegans cherry picking he picks up a daily mail article reads some numbers and then says eating a carnivore diet kills less animals because that's what he wants to believe that's what he wants to believe but he doesn't care about the truth this guy on this graph right check out where plants are when it comes to deaths per calorie so the idea that we start killing and eating more animals and that's going to kill less animals is absolutely nonsense so I just want to say one more important thing about this crop deaths thing it's really much better to be agnostic as to whether crop land causes more death than the wild land that was there before it because you gotta think in wild land there's all this predation happening and there's birds getting mice there's insects eating each other there's a lot of death that's happening already in that land now it might even be that putting crops there is actually better for animals maybe that gives them a little more coverage from birds of prey maybe that plot of land has less death happening in it and when the crops are harvested these animals run away so unless these carnivore or butterhead buffoons have comparative data to show crop land causes more death than the wild land before it we can just dismiss it but ladies and gentlemen these people do not f*** around they love showing pigs in pain in some certain situations in factory farming pigs in pain in certain situations you mean like the vast majority of the time they love to try to get to your emotional centres of your brain to make you feel bad while you're sitting there eating dinner why would you even feel bad about it mate emotional centres why would you feel bad about it I thought animals were here for us they're not humans they're here for us their food why do you think they matter morally enough for you to feel bad about them they're just getting a little glimmer of emotion underneath the layers and layers of indoctrination by the meat cult the meat propaganda and indoctrination and cultural indoctrination has disconnected you from your empathy towards animals and vegans remind you of it and it pisses you off that's why you make these stupid videos because you actually might feel a little bit bad about it and vegans remind you of how you felt about animals as a kid but they're not being honest they're just not being honest yeah but cherry picking false facts out of a biased daily mail anti vegan article in order to justify the worst enslavement torture mass murder on earth is being honest right mate but that doesn't stop them they're f***ing arseholes it's almost like he's the king of irony and projection like literally you're the most dishonest arsehole on the internet mate like when these kids that follow you go from about what are they probably about 10 years old now when they grow up to be about 12 see just how much of a dumb arse you really are mate the fact of the matter is this it's easy to give animals human like traits to make them look like humans to make them act like humans and if you do that it's harder to kill them we're not giving animals human like traits they literally possess the trait sentience humans and animals possess this trait it's what gives us subjective experience it's what makes us matter morally because what happens to us matters to us what happens to the animals matters to them we share a consistent morally relevant trait that's why we should extend the fundamental rights to non-human animals otherwise we have a massive contradiction we're saying we're sentient we deserve rights I deserve not to be murdered and tortured but they're also sentient but because they look different to me they don't deserve rights in fact I'm going to decapitate them for a sandwich but don't tell me about it I don't want to know about it but Isaac wouldn't want to recognize that they're sentient like us in their lives matter otherwise it would be harder for him to eat their murdered flesh but they're not humans they're food I'm sorry but they're not humans I'm sorry but then when you reacted to the most watered down factory farm footage I've ever seen your exact words were that's pretty f***ed up but your memory must have lapsed again because now you're saying who cares because they're not humans it's like Isaac's one big walking-talking contradiction go and get yourself one of these anti-vegan social club f***ing t-shirts damn it and here he is monetizing his spreading of the hate of animals and the hate of vegans with his shitty t-shirts and selling him to his 10 year old fanboys and obviously Isaac changing anytime soon I don't think he'd have the courage to anyway he's too far gone he's too much of a people pleaser he doesn't have an ounce of courage in him or a backbone in him to stand up for what he believes and even if he did think killing animals was wrong he doesn't have the courage to do anything about it but to any of the 10 year old fanboys that he has look at how logically inconsistent this guy is why would you take any advice from someone like this yeah he's a comedian but sometimes he tries to act like a political commentator or someone who has their own insights when really he's just the drone who recycles the same old anti-vegan garbage we've always heard think for yourself don't be like Isaac and live vegan