Hey, what's going on guys? Welcome to a new video. So you've seen the title then in this one We're gonna be discussing when you can expect to see your first sale how to make your first sale And when you can expect to start making a profit as well So I've been dropshipping now for nearly three years in fact over three years So we're gonna be looking at my ad manager account from back then when I first started So you guys can see when I made my first sale and what the kind of like first few months looks like for me Once we've gone through that then I'm just gonna give you some actionable information If you're starting dropshipping this year and how to succeed and how to replicate the sort of results that I was fortunate enough to do Because dropshipping and Facebook ads and Shopify In terms of just market demand and all of that sort of thing then things have changed quite significantly Then since when I first started over three years ago now before we jump into it I just want to quickly mention as always in every every single video I am giving away a free one-to-one consultation call with me So if you want to talk to me one-to-one then all you have to do for a chance to win is simply like at the video And leave a comment down below and if you commented on yesterday's video Just make sure you stay tuned to the end of this one where the winner will be announced and with that being said then Let's jump straight into it. So here we are then guys inside my very first ad manager account that I ever created This is where I very first started three years ago now These are all different campaigns Then you won't be able to see the names because I've blurred them out because I'd still actually sell some of these products Even still today. I just want to draw your attention though to the date on the top right corner You can see it's June 30th 2016 And this was actually my very first day advertising and I was actually fortunate enough to make a sale And it was actually this green bracelet here. You won't be able to see the campaign name But to actually show you the product. This is the exact product from the exact supplier as well I'm going to show you some more proof in a second before I do that just to kind of prove that was my very first day Advertising I'm just going to go June 29th all the way back to November 2015 Just to show you total spent was zero So June 30th was actually the very first day I started advertising. Don't ask me why I started on that day for whatever reason Spent £4.84 to spend to return £7.99. So not brilliant But as you can imagine I was pretty excited about that I was starting a new business and the fact that somebody was buying a products from me that I hadn't even seen that was in China That was going to be shipped direct to them. It was still quite of exciting moment. So moving on then things Improved July 2016. I spent £3.90 for 455 back I wasn't making money at that point but at that point I didn't really care. I was starting a new business I was still really excited and because I was seeing the Actual potential then I decided to invest a lot more So if we have a look at August 2016 I spent a little bit more an ad spend and returned over £1200 and by this point I was making like a pretty decent amount of money each month certainly enough to Notice it in my bank account. So you can imagine how excited I was at this point So I decided to keep going keep spending more money on ads in September I spent sixteen hundreds for five four back with an even bigger OS So at this point I was making more money than I was in my nine to five job So you can just imagine how excited I was and just as a bit more proof then for you guys Well in my AliExpress account as you can see all orders if we just filter Let's go from June to the end of August. You can see you'll be able to see then the kind of products that I was selling this was like Another product I was experimenting with but you'll see as we scroll through that like the main Product that I was selling that was my winner at that time was this green kind of turquoise bracelets So these were some not Buddha charms These were some other bracelets and I think actually this one was just on my site and this was just like a side purchase people Browsing would just come across this and buy it That was the Buddha bracelets again, but you can see the majority of the orders Is this green turquoise bracelet if we just keep scrolling through and through and you can see there's just page after page of different Drop shipping orders. In fact at this point in time I think I was spending quite a bit money on these Buddha bracelets as well You can see there's quite a few orders for them as well. If we just go a bit further back For go all the way to the bottom and let's go to the last page Then it's just a green turquoise bracelet and these kind of charm bracelets There was just a load of different bracelets in fact that I actually forgot I started selling So yeah, that's pretty much like what my first winning product was and what I'm going to do now then is I'm going to close down my computer and just talk to you guys kind of like one-to-one about the different Criteria of what a wedding product is today versus what it was three years ago And the kind of things that you have to do in order to get good results then when drop shipping in 2019 So in terms of differences in between now and back when I first started the number one and biggest difference is how Expensive Facebook ads are in terms of the amount of people that are on the platform versus what they were three years ago in re a Ratio to how many people are advertising on the platform today versus three years ago Then it's become a lot more competitive and therefore a lot more expensive to advertise in it And the only kind of effects that's had on people today Is that you can't get away with lower quality lower standard of products lower quality ads? You have to up your game and you have to be better than everybody else three years ago There weren't as many people advertising therefore the standard weren't as high if you just think about it I mean, it's a bit of a stupid example, but if you go on holiday or Into your local town centre, there'll be kind of like a high street a main street of shops And there'll be loads of different cafes or loads of different takeaways or loads of different restaurants And every single restaurant will be a good restaurant who will provide good service and good food And that's because it's really competitive and the only way they'll survive is by being good at what they do And that's kind of how Facebook ads is today unless you're good at what you're doing Then you won't survive in terms of expectation and versus reality In terms of expectations then of achieving your first sale and when you can expect to start making a profit Then it doesn't really change from what it was three years ago. The only difference is is it's a lot harder a lot harder So the potential is exactly the same you can go from naught to Making ten grand a month like I did within the first few months Except if you want to do that today, then you have to be performing at a better quality So you have to have a better quality ad you have to have a really good professional looking store and the products you're selling as well I think you're going to struggle like back then I was selling products for five pound I even till even today. I've tried to sell products that cheap property on Facebook And I just can't do it Typically, I'll stay away from any products that I can't sell for more than 15 pounds I like to leave myself at least 15 pound cost per purchase So anything that any product that allows me to have that room in there Then that's kind of like typical like a typical and standard criteria that I'll look for in a product So in terms of expectations then yes, you can make your first sale in the first day in terms of profitability Then yes, you can be profitable from day one, but so and it's an extremely hard thing to do I was just speaking to somebody the other day and I want one call and they'd spent I think it was about $6,000 on Facebook ads and they were only just start to make a profit And they were confused because it seemed people on Facebook spend a grand and make 10 grand back and Everything number one everything you see on social media won't be true I don't want to talk about that because that's not a topic this video But what I do want to talk about is that it doesn't don't ever compare yourself to other people just focus on what you're doing and In terms of profitability then everything you spend on Facebook ads you've got to see as an investment and You're spending that money to learn something the more data you have to make comparisons to spot patterns then the more Likely you are to be profitable as long as you know what you're looking for That's why I put a lot of content into my course about looking at numbers and spotting patterns and knowing when to kill or scale and Because that's going to be the defining factor between whether you succeed or not when it comes to Facebook ads on the very bottom line Then in terms of making sales and becoming successful at dropshipping then there's three pillars to your success You've probably heard me mention them in previous videos and that is that you need a good store You need a good Facebook ad and you need a good product. It doesn't matter How well you do one or two of those things if you're not doing all three correctly Then the whole structure breaks down if you think you have three pillars and you're holding something up at the top if one of those pillars is shorter than the other one or Crashes or snaps or breaks whatever then whatever's on top is going to fall over and that is exactly how this kind of triangle works You could have the best products in the world with the best Facebook ad in the world But if you have a really poor looking store Then nobody's going to trust you and nobody's going to spend their money with you and it works like this No matter what way you play it so you could invest thousands of pounds into a really Professional decent looking store one of the best in the world You could have one of the best products in the world as well that everybody wants it But if you don't advertise it very correctly if you have a really poor Facebook ad that doesn't demonstrate the product and it goes out To the completely wrong audience then again You're not going to get the success that you're hoping for so just keep that in the back of your mind If you're not getting the results that you want to see then it's either because your Shopify store isn't up to standard You've got a really bad Facebook ad or you've just got a product that people just don't want to buy So all that being said then how do you actually do those things correctly? So let's start with Facebook ads and what I'm going to do is just give you a few kind of like broad tips I will hopefully apply to everybody so this video can help as many people out as possible And then if you have any questions whatsoever, then please feel free to leave them down below So number one then your Facebook ad it has to demonstrate what the product does it doesn't matter whether it's a watch or In fact, it depends on what your overall goal is then if you just want to purely make sales Then it's all about the product if you want to build a brand then it's all about the movement So for example, they're Nike trainers or Nike if you're American if you watch what go and watch one of their ads now on YouTube Not once do they actually talk about their products. They don't say what the products are made out of or How they can increase your performance They'll just talk about what people have achieved where in their clothing Wearing their trainers because it's all about the brand and the movement that people buy into they're not buying into the fact that You might get an extra five percent spring Then you would within any less train. It's not that it's about the brand Whereas if you're trying to sell a product then the ad has to be all about the product You have to demonstrate exactly what it is and the best way you can do this then is to Have somebody actually using it and showing the benefit to it show the person's face faces Attract attention more than just a standalone product because people connect on that kind of level Show a person showing an emotion a good company to go and look at that's done this really well It's a drop shipping company called blue crate if you look at all of their ads all of their videos It doesn't matter what the product is they've got actors in it that are laughing smiling showing emotion and just demonstrating Exactly how the product works in terms of how you're creating add doing that then there's a couple of ways It depends on what your budget is really or what you enjoy doing so I have a dog I'm in the dog niche so a lot of my videos I'll film with my dog I'll get my girlfriend to hold the camera or set it up on a tripod and I'll run around the garden like an idiot with My dog and feeding it water from a bottle or playing with a different toy because I enjoy doing it It's quite fun to do if you don't want to do that you haven't got a decent camera Or you haven't got a crazy high budget then you can simply just go on fiverr.com And you can find pretty decent product video creators and for about $50 and they'll create your pretty Decent looking ad that you can then go on and start using with your Facebook ads Or if you're creative yourself then simply just create one yourself you can get free video editing softwares off the internet Which you can download and just create your own ad in fact There's apps on your phone in which will allow you to do so so that's Facebook ads And hopefully you guys learned something new there or something that gives sparks an idea That's the idea of these YouTube videos. It's just a spark some ideas in your mind Anything you don't understand or you're not quite sure about feel free to leave a comment down below I always get back to every single person and with that being said then let's move on to number two Then which is your Shopify store So how do you create a really decent looking Shopify store and the easiest way to do it is again? It depends on what your goal is if you're creating a brand Then it has to be around the kind of feel and theme and movement and brand that you want to create whereas if you're If you just want to create a decent looking store that has a potential to do make lots of sales Then I would just recommend keeping it simple And not over-complicating things to have a white background have black font And have like a really neutral font as well that like Helvetica or something like that Just keep it really simple have decent images again with white backgrounds Don't complicate it don't have like a pink background with blue writing Just keep it really simple and neutral colors because then it's going to be to the liking of everybody When you buy a brand new house, then the walls are always white with like a gray carpet because it's neutral colors That's going to apply to the widest range of people and you have to apply that same principle Then to your Shopify store in terms of the product page itself then I tell people this all the time if there if there's something on the page that is there for no reason Then get rid of it So any tax notes anything that says tax included get rid of that if it's not there and it's if it's on the page And it doesn't help sell the product then get rid of it So size chance obviously that helps sell the product keep it benefits and features that helps sell the product to keep it product images keep it but tax notes that just say tax included or shipping Tax and delivery to be calculated at checkout or whatever the note is that doesn't help Sell the product anything that's going to create a question in your custom in your customer's mind You need to get rid of it the whole point of your product page is to break down those barriers So the customer has nothing left to think about Other than how they actually buy the product and that really is as simple as it is So I'm not going to say anything more on that because again, I've done lots and lots of more videos I'm going into a ton more detail just on that topic So that being said they're moving on to number three then which is your product So how do you choose a really good product? So when it comes to picking a product then there's loads of different ways to approach this number one You have to make sure that it's like a viable product to dropship. So Make sure it's legal in your country. For example, don't try and drop ship weapons. Make sure you can actually Advertise it on Facebook. So go to the Facebook app policies a simple Google search You'll take you straight to it. So you can like things like medical kits You're not allowed to advertise them on Facebook anything that Within the health and beauty niche as well You have to be quite Careful about because anything that can create false Expectations about losing weight or things like that will get banned as well So just make sure your number one allow to import it into your country number two allow to advertise it on Facebook And then you have to move on to things like the actual criteria of the products in terms of its weight If it's really heavy Then is that going to be a viable product to drop ship because shipping is going to be crazy expensive from China on the actual Sides of it if you're trying to drop ship a canoe, then of course that's going to cause problems as well Then there's the whole price of it depending on what country you're importing into there may be certain customs and duties So if the cost to you if you're Dropshipping into the UK if the cost of the product including shipping is more than 15 pounds There's going to be potential customs duty that the customer is going to be liable for now It depends on the supplier some suppliers on AliExpress will put a lower value on the invoice and what you've actually paid to help it go through a noticed But it depends on what supplier you're using so in terms of the physical criteria, then I think I've covered them all Electrical items can be a bit of a like a tricky point, especially if they plug into the wall So just make sure do some research into those make sure the supplier buying from has the required Certificates for the country so coming into the EU As a very minimum you need CE certificates if the If the product arrives at customs without that certificate, then it's just going to stay in customs forever And your customer will never receive us. Just make sure you do your research be clever about this So in terms of the physical requirements, then they are all the ones that spring to mind right now In terms of what actually makes a good product for Facebook is what I call a social product So a product that wins somebody sees it they they have a connection with that they have an emotional reaction to that And it creates a tension and I guess that's a really good way to put it In fact is that you want to pick a product that's going to create attention because that's what people are going to share You have to take advantage of the fact you're advertising on social media platform You've got all this potential access to people sharing it every time somebody shares your ad your product Then you have a potentially another two to three hundred people who are going to see that depends on how many friends They have obviously but on average The average Facebook user has two hundred from friends So take advantage of that anything that attracts attention And to do that they either have to have never seen it before have a really good interest or have some sort of emotional connection to it So if you're trying to advertise a fridge on Facebook Then it's gonna be a difficult thing to do because people don't get excited about fridges unless it's some sort of Fridge that sings to you or does something really crazy that gets attention Then you're not going to take advantage and you're going to struggle to be consistently successful With your Facebook ads and then finally guys because I feel like I'm talking for way too long now is You want a product that has an actual place within a market that you can target? So for example, then I can think of a product like it has to be a product Then that there's a need for that people will actually find useful and want to buy so For example, then an LED dog collar. I know it's a typical example, but it solves the problem There's a need for it There's a want for it because it actually does something for somebody it makes their life easier And there's that emotional connection to it as well in the fact that it could actually Potentially save their dog's life and people really care about dogs and that's why the LED dog collar is such an ideal product For advertising on Facebook. So just keep that in mind then when you come across a product Is there a purpose for this product? Is it just a bit of tat that nobody really wants or is it actually genuinely going to improve somebody's life? And with that being said then guys I think that pretty much just wraps up the video and hopefully I'll again have sparked some ideas in your mind If you have then let me know I always love hearing the feedback from these videos So leave a comment down below Now enter you into the one-to-one draw as well And of course if you enjoyed the video then please do leave a like too and all that being said then Let's get into announcing the winner of the one-to-one call. So here we are then guys on my previous video Remember, I'm uploading a video every single day in June If you haven't watched it yet, please do go and check it out and I'm just gonna take you out I learned top left head over to our random comment picker get YouTube comments 30 unique comments Which is absolutely awesome. So thank you very much guys for all the support and the winner of the previous video Then is final. So thank you very much for your comment Please do reach out on Instagram or we can get that call arranged and guys if you want to get straight down to business And book a call right away And you can't actually do so make sure you check out the links in the video description down below And with that being said then guys, thanks for tuning in. I hope you enjoyed the video and I see you all tomorrow