Commuting home with the rest of Denver. Oh, it's hot and busy out here, but before I get home For two years, I've been trying to find a bracket to fix the railing On the boys bunk bed. I cannot find a bracket if I was a welder I wish I had that skill in the tools I could just I could make one pretty easily, but I don't have the tools for that So I've been trying to find this bracket that I'm gonna show you here in one second Home Depot No help I walk in and they're like what you you want us to like stop what we're doing and like help you find slight It was just sad. I don't home Depot. Come on. I don't despise your store, but I just need a little help So going to ace you know me an ace. I love ace smaller stores smaller hardware store gonna give it a shot see if the See if the local shop can help. All right. Here's the here's the bracket. I'm trying to fix Alright now have the boys with me. We did not find the bracket at ace not successful Man, we are running out of options. So this is basically the last ditch effort before Thrown in the towel on the old railings, and then we're just gonna get new ones if this doesn't work So we're going in a rockler woodworking with the boys No dice on the Rockler man ace hardware told me to come to them So you swing Three times and miss yeah, and you strike out. So we are gonna move on so what what happened is we have two We have two railings with one bracket So what I'm gonna do is take one of the brackets off the Off the railing and put it on the other one and then we're just gonna get rid of the other railing No reason to keep it around It's sad because it'd be nice to but I've looked everywhere and time is money And I can't spend any more time trying to find Brackets, so we'll just have one railing We went to the park for a little bit, but now Remember our new coffee maker We thought it didn't require Filters, but it does so anyway, we're just gonna I Oh a Reusable basket filter Yes. Oh silly Question of the day question of the day hit me hit me hard here. Give me facts Yeah, how do you make your coffee in the morning? Do you use a French press to use coffee filters? Do you use reusable coffee baskets? Do you use an Kareg machine an espresso machine Starbucks every morning? How do you make coffee question of the day? Some Oreos showed up on at our front door So I just want to make sure they're from our neighbor, you know what I mean, so the boys are running over to ask The neighbor to make sure you know they're just in a plastic baggie. It's like I'm trying to think ahead here be Proactive and saving the children Not too shabby am I feeling a smidge older? Yes. Yes. I am using the coffee maker the whole idea If you remember we got a new coffee maker in that blog the whole idea is to awake to the aroma of coffee and Hopefully the goal is that it lures me out of the bed so I can wake up a little earlier than I've been waking up lately I love coffee my only concern with the coffee maker as opposed to the French press is the strength of The coffee because I like my coffee nice and black and nice and strong So I'm gonna go a little little higher on the coffee ground amounts And we'll see how it works in the morning when it starts. I think I'm gonna set it to Begin brewing around 4 a.m. With the hopes that the aroma wafts through the air To my room By let's say 4 30. Yeah capiche. That's the goal. Let's try let's try Final prep for the morning Little coca-cola Sheep beauty work hard love each other I'm eating some chocolate right now and I love it have a good beautiful day and You're gonna notice something slide across the bottom of your screen here in about 10 seconds And if you could do that, I would appreciate it. I would appreciate it just a little oomph Oomph in the right direction. So See you tomorrow


Hezbollah group has fired barrages, rockets towards Israeli forces on Friday. They are drawing fire from Israel into southern Lebanon. That's in the third day of cross-revolved with wider regional tensions with Iran. Israel said it did not wish to escalate to a full war, though it was ready for one. Israeli military said its iron-dome system intercepted 10 of 19 rockets on Friday, six falling in open areas and three landing inside southern Lebanon. There have been no reports of casualties or serious damage over the three days of air or fire.


In every chemical reaction, it's the atoms and molecules of the reactants that are getting rearranged to give us new products. And this rearrangement could happen in many ways. Like for example here, the atoms and molecules are combining to give me one single product. Or you can have a big molecule that breaks down into smaller molecules. Or you can have a exchange of atoms between the reactants to give us new products. But depending on the ways of rearrangement, we can classify chemical reactions into various types. And in this video, we are going to talk about two of those types. Combination and decomposition reactions. Now before I define them for you, let me give you some examples. So here I have some examples of one of these reactions. Now can you pause the video and figure out what is the common way in which the reactants are rearranging to form the products? Pause the video and try it yourself. Okay, now if you have tried, let's see. Over here in every example I can see, the reactants are combining to give me one single product. Here also two reactants are combining to give me one single product. Everywhere you can see the same thing is happening. So these are the example of combination reaction. Combination reaction. At a molecular level, if you see, the atoms and molecules of the reactants are combining to give me one single molecule, one single product. So I can say that in combination reaction, multiple reactants combine together to form one single product. And if I have to write the general structure of these reactions, it looks something like this. A plus B gives me AB. Whereas it could even be, you know, three reactants or four reactants, A plus B plus C plus D, any number of reactants, they all combine to give one single product. That is an example of combination reaction. Now decomposition reaction, that is totally opposite of combination reaction. See in combination, multiple reactants combine to give me one single product. Whereas in decomposition, one single reactant breaks down, decomposes into multiple products. Look at some examples here. Here I have iron sulfate. This is breaking down into iron oxide, sulfur dioxide and sulfur trioxide. One single reactant is breaking down into multiple products. Similarly, here calcium carbonate is breaking down. Here lead nitrate is decomposing, right? At a molecular level, something like this is happening. A big molecule is breaking down into multiple products. And if I have to write down the general structure, it looks something like this. AB breaks down into A plus B. Or, you know, something like this is also true. ABC is breaking down into A plus BC. The main idea is that there will be only one reactant and that will be breaking down or decomposing into several products. The products could be anything. So now that you know what is combination and decomposition and you understand the basic difference in their definition, let's look at the examples of combination into much more detail. So here I have a magnesium ribbon and I'm going to burn it. Now you can see that it burns with a dazzling white flame. In fact, there's a lot of light and heat energy given out. And after the reaction, we are left with a white powder. And you know, this whole reaction is an example of combination reaction. Let me write down this equation and you will be able to understand it better. So here we have magnesium to begin with Mg and it is reacting with oxygen. See, whenever something burns in air, right? It reacts with the oxygen that is present in the air. So it's reacting with oxygen. And finally we get, since this is a combination reaction, these are going to combine and we will get one single product, which is magnesium. Oxide. MgO is the formula of magnesium oxide. Let me quickly balance this equation. Here we have two oxygen. So here I'm going to put a two here. And since this is two mg, I need to put a two over here also. Yes. So you can see that here magnesium combines with oxygen to give us magnesium oxide. This is the white powder that is being left out. And in this process, a lot of heat is being given out also. Now let's look at another example. Burning of coal. Now this is also an example of combination reaction. Here the carbon present in the coal, when it burns with the air, right? It combines with the oxygen in the air. And finally we get carbon dioxide. And this is also giving out a lot of light and heat energy. Let's write down its chemical equation. So here I have carbon that is present in the coal. It reacts with the oxygen of the air. And finally we get carbon dioxide. These both combine to give me carbon dioxide. And this is a combination reaction. And in this one also a lot of heat is being generated. Now let's look at another example. I have a white powder. This is calcium oxide. Now when I pour some water on top of it, so water is going to combine with the calcium oxide. And we will get a white milky mixture, which is used to whitewash our walls. We'll talk about that later. But let's write down its equation and see what is the combination reaction. So here I have this white powder, which is calcium oxide, calcium oxide. And this is going to react with the water. I am adding water onto it, H2O. And these both are going to combine.  The formula of calcium hydroxide is calcium and hydroxide is OH, OH whole twice. This is balanced to oxygen to hydrogen to oxygen to hydrogen one calcium, yes. And in this reaction also, if you touch the container in which this reaction is happening, you will feel that it is getting warmer. So in this one also, lot of heat energy is given out. So now we have looked at many examples of combination reaction. Here, multiple reactants combine to give me one single product. And we also saw that in all of these reactions, energy was given out. And such reactions are called exothermic reaction. And in general, combination reactions are exothermic in nature, meaning they give out heat. But not all combination reactions are exothermic. There are some exceptions, such as when nitrogen combines with oxygen and forms nitrogen oxide. In this reaction, a lot of heat needs to be given in. So this is an endothermic reaction. But we'll talk a lot about energy given out or energy required in a separate video called exothermic and endothermic reactions. Over here, let's now talk about some common examples of decomposition reaction. So first I have some light green colored crystals of iron sulfate. And I'm going to heat them. Now, as I heat them, I see the color changing from light green to brownish color. And also there is a bad smell coming from here. So this tells me that there is some chemical reaction that has taken place. In fact, iron sulfate has decomposed into multiple products. Let's write this equation to see this. So I started with having iron sulfate, F-E-S-O-4. That is the chemical formula of iron sulfate. Now, when I heat it, I am going to heat it. Let me write over here heat. Heat is providing energy, which is making it break or decompose. So it is decomposing into a brown powder, right? And you can recall that when iron rusts, iron oxide, it's formed. And that is also brown in color. So here also we are getting iron oxide, F-E-2, O-3. And plus the foul smell, the bad smell that was coming, right? That is because of sulfur oxide, sulfur dioxide and sulfur trioxide. So here we get sulfur dioxide plus sulfur trioxide. In chemistry, in fact, whenever you have some bad smell coming now, generally it will be something to do with sulfur. So sulfur is the smelly one chemistry. Okay, let me just quickly balance this. Over here I have two iron. So let me just put two iron over here. So now I get oxygen is four to the eight, three to five, five, three, eight, sulfur is two, sulfur is two. Yes, so this is the balanced reaction of the decomposition of iron sulfate. And over here, heat energy was required. And generally, you know, heat energy is required because whenever you are trying to pull away the atoms of a molecule, then we need to provide some energy. You know, because there is an attraction between these atoms. So that's why to pull them away we need to provide some energy. And that's what's happening over here also. We are trying to break it down. We are trying to decompose this big molecule. That's why we need to provide energy over here. And but there are many more things that are also happening and we'll talk about that in detail in XO and endothermic reaction video. Okay, now let's look at another example. Here I have a spoonful of silver chloride. It is a white powder and I'm going to leave it under the sunlight. Now after a while, I see that the color has changed. It has become grayish in color. Now this color change tells me that there is some chemical reaction that is going on here. Let's write down its chemical equation to see. So silver chloride is AgCl. And if I leave it under the sun, it is using the energy from sunlight. And it is decomposing into silver and chlorine gas, Cl2. So since Cl is two, here I'll have to put two. And since two Ag, so here two Ag. Now the reaction is balanced. So this is also a decomposition reaction. Here one big molecule is breaking down into two smaller molecules. And here it is utilizing the energy from the sunlight. Now let's look at one more example. I have a beaker full of water and I'm going to insert some conducting rods into it which are connected to a battery like this. So over here electricity will start flowing into the circuit. And you will notice that there are some bubbles erupting at the point where these conductors touch the water. There will be some gases being evolved. So what's happening here? So actually here the electrical energy is breaking down the water and hydrogen and oxygen gases are being evolved. Let's write down their chemical reaction. So here we will see that H2O water is decomposing with the help of electrical energy, electricity, electricity. And it's decomposing into H2 gas and oxygen gas. Let's balance this equation. There here over here there is two oxygen. So I'll write two over here. Now there is four hydrogen. So I'll write two over here. So yes, this is the balance equation of water dissociating into hydrogen and oxygen because of electrical energy. So okay, now we have looked at some examples of decomposition reaction. In decomposition reaction, one big reactant breaks down or decomposes into multiple products. And generally decomposition requires more energy. And such reactions that require more energy are called endothermic reactions. We'll talk about that later. Sometimes we give energy in terms of heat. And these decomposition reactions are given especially they are called thermal, thermal decomposition reaction because heat is involved over here. And in some reactions, decomposition happens using the energy of sunlight. And these are giving a special name. They are called photochemical, photochemical decomposition reaction. And you might be wondering why photo? Because see, light is said to be made of small packets of energy called photons. And that's where this name photo is coming from. So okay, this is photochemical decomposition reaction. And in some decompositions, energy from electricity, electrical energy is required to initiate this decomposition reaction. And now such reactions are called electrolytic, electrolytic decomposition reaction. So now we have studied a lot about decomposition reaction. Let's now summarize this video. We saw that combination reactions are those in which multiple reactants combine to give me one single product. Whereas decomposition is totally the opposite. Here one reactant decomposes into multiple products. And we also saw that generally this requires energy because we have to separate atoms which will require some energy, right? And if this energy is given in form of heat, then it's called thermal decomposition reaction. Whereas if this energy is given in form of light, it will be called as photochemical decomposition reaction. And if the energy is given in form of electricity, then this will be called as electrolytic decomposition reaction.


Once the grading has been completed, we can return grades to students. I'll navigate to the results tab and I have the option to include a summary message to students by clicking edit. I can also include this distribution of scores graph that shows how the students performed on each question as well as the total.  And to see what the student sees, this email link that tells me my feedback and scores are ready, click this link, sign into Crowdmark.


how to get a WGU nursing degree in as little as a year. In this video, I'm gonna go over one of WGU, which is Western Governors University's programs, which will get you from RN to BSN and as little as one year. So in this video, we're gonna be answering questions like is getting this degree worth it in the first place? Is it worth it to get this degree at WGU specifically? And how can you go about getting the degree as fast as possible? And what realistically are going to be the time frames depending on your lifestyle and how much time you can dedicate to it? And WGU is a school that until recently, I only recommended to my private consulting clients. And the strategies and tactics that I'm gonna teach you in this video, as well as the resource, which is basically a cheat sheet that makes everything insanely easy, is something that again, I only gave to my private consulting clients, and this is gonna make everything just super easy and straightforward for you. So if you appreciate me making this entire process super easy and giving you all of this value completely free, go ahead, gently tap that like button and let's jump into it. All right, so first of all, let's go ahead and talk about getting a nursing degree in the first place and whether it's worth it. It definitely is worth it in my opinion. It's one of the best degrees that you can get. There is currently a massive shortage of nurses in the United States. There's also a ton of opportunity for nurses. So for instance, there are many travel nurses out there that will travel across the country, go to hospitals that are understaffed, and they can make up to $500,000 a year. So nursing as a career is great, and you have to get the degree in order to get into nursing, right? So it's not one of those careers where the degree is kind of optional. You can get it maybe, but sometimes you don't have to get it. No, you absolutely have to get the degree in order to get into nursing, and that creates a barrier to entry. So yeah, this is a great degree to get. Now the second question is, what university are you going to go to? Well, there are a ton of different options for nurses to go to different universities. WGU is a good option. And the reasons for this is because first of all, it can be done online, it's relatively flexible, and it's going to be one of the cheapest and fastest options. And I highly recommend that you check out my video where I go over the pros and cons of going to WGU because it is a great option for a lot of people, but it's not going to be for everyone. And I'll put that right here. Now, let's say you've decided to go to WGU and get this nursing degree, what are the next steps? Well, first of all, you would want to go ahead and contact them, send in your transcript, as well as all previous experience and credits that you have. And the great thing about WGU is they are very gracious in what types of credits they accept. And you definitely want to take your time on this step because they will accept previous work experience, military experience, different certifications you've taken, classes that you might have taken during high school, as well as classes that you've already taken when you went to college. And just to clarify, this is the RN to BSN track. So this is where you are already a registered nurse and you are going to get the experience to get your bachelor's degree, which is a bachelor of science in nursing. Now, make sure you take your time on this, get those credits transferred in, but don't worry if you don't have that many credits to transfer in because I've actually got a better alternative for you anyways. Now, once you get those transferred in, they are going to send you a list back of classes that you still have to take in order to complete this degree. And at this point, you want to move on to step two, which is for you to use third party companies to test out of many of the remaining classes. Now, in this particular case, you have 23 classes that you have to take in order to get your BSN. And you can very comfortably test out of about one class per week. If you work full time, you have a family and you're very busy. But if you're not as busy, you can test out of a lot of these classes in like one day. Now, the third party companies that I recommend are going to be study.com, straighterline.com, and Sophia.org. These are the three best ones. And in my experience, as well as the experience of my friend, Josh Matacor, who is like the world's expert on how to graduate from these classes quickly in WGU. He took the hardest degree at WGU, which is computer science, and he was able to graduate in two months. But yeah, our opinion on what the best one is to use is study.com. And I highly recommend that you check out the cheat sheet, which I'll put down in the description as well as the pinned comment below, because that's just gonna organize everything and make it insanely easy for you to figure out which classes match up with study.com. Now, the reason you're gonna use study.com instead of enrolling at WGU and taking those classes at the school itself is basically because it's faster, cheaper, and easier. It's pretty much that simple. So after you finish the classes, you're gonna go ahead and transfer them into WGU. And then you're going to know what are the remaining classes that you have to take. Now, at this point, you are gonna move on to step number three, which is pre-study the remaining classes before you enroll. Now, the key there is before you enroll, right? You are not enrolling yet. The counselors at WGU sometimes will sort of try to pressure you to enroll, because if you think about it, they're gonna make more money the sooner you enroll, essentially. So your goal here is you wanna pre-study these classes so that you can get through the actual WGU curriculum as fast as possible. So there are several resources that I recommend in order to pre-study these classes. The first one is using the WGU subreddit. So there is a main WGU subreddit, and then there are typically gonna be subreddits for every different WGU degree. So definitely check those out, because people on there will share tactics, strategies, et cetera, for how to study for and pass these classes as fast and efficiently as possible. Another resource I highly recommend you look into is Facebook groups. So again, you just have to search the WGU Facebook groups, and typically there's gonna be ones for the specific degrees as well. And of course, there are lots of free and very reasonably priced resources online. You can use YouTube, you can order textbooks if you want. There's a lot of really good classes online as well that are, you know, have like a small paywall. Then, once you feel very confident, you are going to enroll in WGU and finish those classes as fast as you possibly can. So this is the step where you would actually talk to your enrollment counselor and tell them that you want to enroll in WGU, and then you just start knocking those classes out as fast as possible. And it's gonna be relatively easy, especially if you did a good job in the pre-study phase. Now, getting a BSN typically takes about four years overall, but of course, you've already got an RN. So typically getting a BSN takes somewhere around two years. But at WGU, you can get your RN to BSN while you're still working for the most part and get all of it done in somewhere around a year or so, especially if you use these tactics that I'm talking about. So for instance, this person said, I just finished my BSN in four months doing WGU's program. I had 38 credits to do and just blasted through them. So I got my BSN for about $3,250 total, pretty cheap. Now, they also mentioned the fact that at WGU, it's basically a pass-fail system. So when you complete WGU, you're gonna get a GPA of 3.0, which can affect your ability sometimes to get into elite grad schools. So if you are planning on going on, becoming a nurse practitioner, getting either a master's or a doctorate, this can have a negative effect. So keep that in mind. That is one of the few downsides of going to WGU. This other person here said, I did WGU's BSN program while working full-time night shifts and I got it all done within 16 months. So again, didn't have to quit their job to go back to school. They were able to do it all while they're still working. And at the end of the day, there are tons of testimonials and reviews of people who have gone through these programs online. There's videos on YouTube. There's testimonials on Reddit. Definitely check those out. Here's one. I got my BSN from there. I'm a little older than many of my colleagues, blah, blah, blah, blah, blah. They were nervous about it, but they ended up really happy with the quality of the coursework. And they say that it is legit and it's actually worth the time and the money spent. The model is unorthodox, but it worked for me and seemed to work for a lot of people. I fully recommend it. So definitely check out some of the testimonials and reviews for WGU because it is great for the right type of person, but it isn't necessarily great for everyone. And again, I made a video kind of covering the pros and cons of WGU. So you can check that out. And sometimes there are alternative colleges that are gonna be a better option for you. But with that being said, let's go ahead and jump into the cheat sheet. And I'm gonna take you through step by step exactly how you could go about graduating from WGU extremely quickly and easily. All right, so we are now on the cheat sheet. And as you see here on the left, that's the course ID. Right here is the name of the course at WGU. This is how many units each class is going to take. And here are the study.com courses that you can actually transfer in. Now, we're probably gonna try to keep this up to date in the future, so definitely check back. But maybe straighterline.com, for instance, starts offering this class, Pathophysiology. We'll go ahead and put that in here. So we'll try to keep this up to date as things change. But with that being said, let's say you wanted to take psychology from study.com. All you'd have to do is just click there and it would take you directly to the psychology page that does transfer in for that particular class, right? So psychology 103 transfers in for the WGU class, which is human growth and development. So the way that you would use this is you would go through those four steps that I talk about. And step one, of course, is you would transfer everything in. So this is kind of an example. Let's say you transferred these classes in, the ones that have the line through them. So let's say that, for instance, during high school, you took AP economics and you took one semester of community college where you took communications, psychology 101 and sociology 101, as well as biology 101. Or maybe biology 101 was something you already took when you got your original nursing degree, for instance. So those classes, you would, of course, be able to transfer in. And then we would move on to step two, which is the test out phase. And so you would go ahead and test out of all the remaining classes using a third party company, like study.com.  They were able to give me a coupon code, which is Shane Hommes. You can use that during checkout. So that would save you some money and it would also help the channel out a little bit. So I'd appreciate that. So yeah, you can see here, you are able to test out of almost half the classes. So one, two, three, four, five, six, seven, eight, nine, 10 classes you're able to test out of. So this is what it would look like after you transferred those classes in. And at this point, you would start pre-studying the remaining classes. So there is one, two, three, four, five, six, seven, eight, nine, 10, 11, 12 classes that you still have to take. And you would want to pre-study those. Once you feel confident and you've pre-studied all of those, you would actually enroll in WGU and then just start knocking out those classes as fast as you can. And the goal here is for you to finish within one to two terms max. So, you know, I had that review pop up where this person was able to finish in one term and they only spent $3,250, which is great. And you could probably even get scholarships to cover that. So many people end up graduating from WGU, especially if they use my tactics with zero dollars in debt, which is awesome. So you can finish it fast. It's relatively easy. It's super flexible. You can do it from home for the most part. And on top of that, it's super cheap. If you enjoyed this, go ahead and check out my WGU video right here. I made it just for you.


Live from the Wynn Hotel in Las Vegas, it's theCUBE, covering Magento Imagine 2018. Brought to you by Magento. Welcome back to theCUBE's continuing coverage of Magento Imagine 2018 from Las Vegas. I'm Lisa Martin, joined by Anita Andrews, the director of analytics services at Magento. Anita, welcome to theCUBE. Hi Lisa, how are you? Very good, excited to be here. This is a really interesting topic, commerce. We talk a lot on theCUBE about digital transformation in so many different contexts, but really it seems that commerce is becoming the center of gravity for digital transformation. Data is everywhere, there's so much opportunity for B2B organizations, B2C organizations to leverage that data to drive new revenue streams, et cetera. Talk to us about what Magento is doing with respect to BI and how you're enabling your customers to use it to better their businesses. Yeah, so I'm so glad that you asked this question because we're doing a lot of conversations at this, imagine, as opposed to previous ones, around BI, around analytics, the role of data. And it's because I think we have a conversation and a story to tell around this, it's actually been long in the making. So what we've learned after working with thousands of clients from the basics of KPIs and reporting all the way up to machine learning is that the approach to how do you launch this aspect of the business, really that powers the entire business, is so important because otherwise you end up with a crazy Christmas tree of solutions and no one really is moving the KPIs of the business forward using data. So what we are doing is we've created an infrastructure that allows all kinds of data, whatever data that you have, it could be in a spreadsheet or it could be an automated feed, to come together into the platform, to cleanse it, because everybody has dirty data, cleanse it, sort of model it for your use, and then be able to leverage it for, of course, KPIs reporting, but also run advanced data science on it and then use that to power the commerce. And not just cross cells and up cells on the website, that's a story everybody wants to do and many aren't even doing yet, but also for things like email marketing, for online advertising, for vendor management, for inventory management, I mean there's so many use cases, so it's really about bringing the data together into a single place and then using that all throughout the organization. So this is the eighth Magento Imagine. It's my first. And my two are still at the cube, but you were saying that this is, the topic of business intelligence is relatively new. Tell it, the role of data, you mentioned a number of use cases and multiple lines of business in an organization that can benefit from this. Why is this something that you think now is becoming so critical?  For a long time, and data's been around for a long term, right? Everybody has spreadsheets and from years back. I don't think that the role of data is becoming more important per se, but I think that a lot of businesses have tried a lot of things and had sort of spotty successes, so online marketing is a lot better now with data, right? I mean, absolutely. But this notion that there's these silos across the organization and the whole, I'm sure you guys have talked about this either today or yesterday, the whole customer-centric view that is becoming so vital to the business, online, offline, multi-channel. Well, the only way you do that is if you don't have silos, right? And so this question of, well, how do we bring all of this together and create the customer-centric view? And by the way, apply AI to many aspects of the customer experience. It can only happen if we sort of elevate the usage, the consolidation, all of that. And so I think that's a bigger problem. It's easy to kind of have a team work with data on its own. It's much more, requires a lot more thought to kind of bring it all together and also get going, right? Like, this isn't a four-year plan to get there. You need to get going soon. Exactly, you're risk-falling behind and not being able to catch up. So let's talk about this modern stack, this modern technology stack to capitalize on the e-commerce opportunities. Give us an example of a B2B organization, what they have existing when Magento comes and how they're able to use your technology across that spectrum of a BI. Sure. Most B2B organizations have data, let's list some common sources of that data, right? So first of all, they're going to have most likely Salesforce or some other sort of CRM database. They're going to have some sort of vendor database, right? Either using a third-party tool with something they've homegrown, so often something they've homegrown. They certainly have online marketing data, they've got transactional data, all of these different things that need to come together. So in that way, they can leverage the MBI product, Magento Business Intelligence, to bring those data sources in together. Also, they can bring in their spreadsheets or whatever. But you use MBI to bring it together, and then there's a level within that stack, the transformation layer, that allows you to sort of edit that data, right?  Edit it so it's clean. So you know that, well, in March, we were wrongly charging shipping or something like that. I mean, whatever the issues were, cleanse it. And then start to report on that within MBI and create whatever sort of analytics you need to. But then you can also incorporate machine learning algorithms to start doing things like predictive analytics, to start doing this vendor management, et cetera. And then use that to, and actually MBI comes with some pre-built B2B dashboards, which is the thing that we just launched in the past year, which is also proving very useful. I mean, businesses have never seen this sort of total view of their customers, their data. And then you take sort of some of the learnings and some of the information that's in the MBI and then use that to configure personalization Magento II commerce. Or again, some of these other channels, which might be email marketing, which might be call center scripting, I mean, whatever it is, that's kind of how it comes together. It's the MBI stack powering Magento II, whether it's cloud or enterprise, and then other third party tools that make sense to the customer as well. So if a customer has an existing POS system or an ERP system or a web store, is it a simple integration process? How do they go about integrating that with, especially with like an accent group is coming on later today that has 100,000 skews and 3000 products? Yeah, so the aim and the aspiration of MBI is to be able to take any data source, right? So there's a bunch of data sources for which we have automated integrations. Literally you put in your credentials and it starts flowing right away. Another option is that we have an API that you can use to import data in. So if you've got the resources to leverage that, that's an option. Sometimes if we don't have an automated integration, a lot of third party data sources now will allow you to put them in like a MySQL database or something like that. You can just connect that directly to MBI as well. And finally, we're very much looking at, from a product standpoint, how do we leverage the incredible community we have around Magento to develop more integrations? Because we cannot keep pace with the thousands and thousands of data sources that are launching every day. So this community can and they are so close to what customers need to be able to bring in from a data perspective. So we're also exploring that possibility as well, which would just completely change the game. Yeah, you've got a very active developer community of what, 300,000 developers? Yeah, it's something phenomenal like that. That is phenomenal. Yes. When we look at the spectrum of analytics and we get towards the, whichever end it is, the right side, the left side, looking at advanced analytics, artificial intelligence, for example. Can you give us an example of maybe a customer or a Magento customer that's being able to utilize an artificial intelligence to drive new revenue streams or reduce attrition? Anything that comes to mind that's a really strong hallmark of your capabilities? Yeah, so one of the ones that I love the most is around inventory management. And that applies to B2B and B2C, right? So one of the things that we see, we're starting to see a lot of traction and results around is advanced analytics and machine learning that's predicting how much inventory you have. So inventory is money. If you don't have enough, you're going to lose your customers. If you have too much, that's dollars sitting on the shelf, right?  So it is so, traditionally, it's been very hard to predict what you're going to need and when you're going to need it. So there is now capability within MBI that you can feed into your vendor management or other sorts of merchandising management systems that wherein you can sort of say, if you have like a two week lead time to be able to get new inventory, then it can predict which of your SKUs, which of your products are going to be running out before that two weeks end. And what we've seen with customers that are leveraging that is incredible increase in customer satisfaction rates because that sort of mismatch of I thought I was going to get this, but no, I'm not getting this, is going down. But they're also able to not have to even just say it's out of stock on site, which is such a disappointing factor. So improvement in conversion rates and customer satisfaction rates. And on the flip side, there's another aspect of that functionality that says, well, do you have more inventory than let's say two months worth? And that two months piece is configurable per business because if you're an outdoor goods store, two months in March for winter stuff is too late, right? You need to get rid of that now. But at the start of winter, four months might be great, right? So all of that is totally configurable to be customized to that business who knows the particulars of their business so well. And so what we're seeing there is the sort of cost of goods that are kind of being sent into sort of aftermarket, you know, channels or sale or discount channels is going down dramatically. And that's just a great case that I love because it's applicable, like I said, to B2B and B2C. So on the B2B front, we have a lot of businesses behind us here as consumers, we expect to be able to get whatever we want whenever we want. Amazon just announced a hundred million Amazon Prime subscribers. And people will not buy something if it's not available on Amazon Prime. We just think, what? What's the way to eat? It must not be a thing. Exactly, exactly. But also something that the gentleman that was on main stage this morning from Amazon said that about half of what's purchased on Amazon isn't sold by Amazon. So in the consumer space, we have this bar set very, very high. As business buyers, business buyers are consumers and they're daily lives as well. I'm wondering what are some of the trends that you're seeing on the B2B side that are maybe spilling over or being influenced by the consumer side? And how is Magento helping businesses to be able to create these seamless experiences for businesses to transact in a high velocity, low touch model? Yeah, that's a really good question. You and I were talking before we got started here about how the buyers in a B2B environment, they're not a corporation, they're individuals, they're humans that actually are bringing their B2C personal experiences and expectations into their workplace. I mean, they don't turn into another person, right? There may be harder procurement channels and all of that, but they're bringing the same expectations into it. So frankly, while Magento has a sort of a B2B focused technology commerce platform as well that we've launched and is growing, as does MBI and that will be a growing aspect of particularization of the Magento platform. On the flip side, what we're also doing is saying they're not different. And we're setting high standards for our B2B customers to say don't, it may be more challenging for you to act like a B2C customer, but that doesn't mean you get to, it may be hard for you to act like a B2C business. That doesn't mean you get to not act like one, right? Because the expectations are there. So things like whether it's as simple as like what is order management, right? What is order tracking? What are ship and delivery timelines look like? Do I have various payment mechanisms, right? Because consumers expect that, right? And those are often geographically dictated. Well, in the business environment, there may be other sort of procurement things to be thoughtful of. So we're, the conversation we're having, whether it's from a services standpoint or for our technology and product standpoint is to have the same standards. And that is, you know, frankly the conversations that I have day to day, I get a lot of but, but, you know, but that's hard for us. Yeah, but so, right? So like let's figure this out, you know, and of course you have to prioritize and all of that. You're not going to sort of turn from one end to the other overnight, but really the message that we are seeing successful B2B customers here and act upon is meet those consumer expectations and you'll knock it out of the park. And who doesn't want to do that? So let's kind of turn the tide to, let's look at Magento and how you're using your own technologies. How are you using analytics across that spectrum to really change the entire model? For example, we talked about before we went on as well, marketing, I'm a marketer. Marketing is a science now because marketers and every line of business has the ability to leverage data to drive many new opportunities. Talk to us about kind of internally, how we guys are using this spectrum of analytics to continue to expand in B2B and B2C. Yeah. So I'm going to give you a couple of different use cases, but this will be interesting because we're sort of opening up the kimono here about what goes on in our offices. So yesterday I actually heard our head of development, Ramadas, talk about a use case for using Magento BI within his organization. All of his different many development teams were tracking their tickets and numbers and all of that in various different ways. And he sort of came in and said, well, this isn't going to work. I can't measure my organization. And he decided to deploy Magento BI across the whole thing. That wasn't easy. He said it wasn't smooth, but he started with one group who sort of took to it and then started, and once the benefit started to be seen that started to deploy across all the organization. And he said, he had the foresight and patience to stick with it. And now he's got consistent view of what's going on there in the organization. Another angle that we use it from is, for example, with Magento BI, there's certainly a, it's different than implementing Magento Commerce where, well, maybe it's not that different. But one aspect that I think is different is you do a lot of work to launch Magento Commerce. And then, yes, you can expand your use of it. MBI is pretty quick to get going, but how much you're using it throughout your organization or even within the product takes time. So we've leveraged our predictive analytics to track those customer behaviors and understand, well, when might be a good time to talk to them about machine learning? When might be a good time to talk to them about inventory management? Whatever those topics are, but we're looking at those customer attributes, how far along are they in MBI to run our online marketing campaigns, but even our personal marketing campaigns. We're not so big that we can't call up in our own customer success experiences and say, we think you're at a good place where you might want to think about doing this as well. And then a third place is around customer support. So a couple of years ago, we used the product to figure out how much time were we spending on our customers, right? And there's a notion of a rate per hour. Are we allocating our time properly? It's very easy for the squeaky wheel to get the most attention. Is that the right thing for the business? So these are the ways that we've used it internally. Which it would be to be, right? Yeah. Is it fair to say that you're democratizing data within Magento? Yes, everybody in particular, I can at least speak to it on the MBI side and I know this is true in development, et cetera. Everybody has access to the data. And that's kind of where, watching an individual contributor take that and run with it. And sometimes it's a little bit too eager for me and then I have to kind of dial it back and we can't make all those changes today. But it is so impressive to see what they think about asking. What questions they think about asking of the business and that they feel like will solve an actual problem. So kind of allowing innovation. Well, Anita, thank you so much for taking some time to stop by theCUBE. We wish you best of luck in your general session presentation this afternoon. And we look forward to hearing from some of your customers and some of your leaders on the program later today. Great, thank you, Lisa. We want to thank you for watching theCUBE. We are live in Las Vegas at Magento Imagine 2018. Stick around, I'm Lisa Martin. We'll be back with our next guest after a short break.


In my 2012 review, I explored the role healthy diet may play in preventing, treating and reversing our deadliest diseases. In 2013, I covered our most common conditions this year. I'd like to address some of our leading causes of disability. We want to live a long, healthy life, not a long, miserable one. Heart disease is not only our leading cause of death, but also our leading cause of death and disability. Dr. Dean Ornish proved with his plant-based diet and lifestyle program that cardiac patients had 91% reduction in angina attacks. That's the crushing chest pain that some people with advanced heart disease can get. In contrast, control group patients who were instead told to listen to the advice of their doctors had a 186% increase in attacks. This marked reduction in chest pain was sustained five years later. A long-term reduction in pain comparable to that of bypass surgery but without the knife. Or the saw used to cut our chest in half. Forks over knives, soup over saws. But this was back in the 90s when Ornish was only studying a few dozen patients at a time. How about a thousand patients on a whole food plant-based diet? Within three months, nearly three-quarters of angina patients became angina-free. 74% cured without a single scalpel or side effect. Ornish didn't just put people on a plant-based diet. He also advised moderate exercise like walking. How do we know what role the diet played? If you go back to Ornish's first publication, he put cardiac patients on a quasi-vegan diet with no added exercise. Just diet and stress management and got a 91% reduction in attacks in less than a month. And Dr. Asselstyn was able to improve angina using plant-based diet as the only lifestyle intervention so we know diet is the active ingredient. But they weren't the first. There are case series going back to the 1970s. We've known about this for decades. Angina and the vegan diet. Like Mr. F.W. here. Chest pain so severe he had to stop every nine or ten steps. Started on a vegan diet, not even a low-fat vegan diet, and months later climbed mountains, no pain. Now this may be because vegetarian arteries dilate four times better than arteries of omnivores. Put people on a plant-based diet for a year and their clogged arteries literally get cleaned out. 20% less plaque in their arteries at the end of the year than at the beginning. Put people on a low-carb diet, a meat-heavy, Atkins-like diet though, and their condition worsens. 40 to 50% more artery blocking at the end of the year. Here are some representative heart scans. The yellow and particularly red represents blood flow to the actual heart muscle through the coronary arteries. This patient went on a plant-based diet and their arteries opened right up, increasing blood flow. This person, however, started out with pretty good flow, but after a year on a meat-based diet, their blood flow significantly clogged down. This isn't measuring risk factors, but actual blood flow to the heart muscle plant-based versus meat-based diets. No wonder a recent meta-analysis found that low-carb diets associated with significantly higher risk of death all cause mortality in the long run, meaning those on low-carb diets live on average significantly shorter lives. There is a new category of anti-angina drugs, but before committing millions, billions of dollars to dishing them out, maybe we should take a more serious look at dietary strategies. To date, these strategies have been marginalized by the drug pusher mentality of orthodox medical practice. Presumably doctors feel most patients will be unwilling or unable to make the substantial dietary changes required. Now, while this may be true of many patients, certainly not true for all, and in any case angina patients deserve to be offered the plant-based diet alternative before being shunted to expensive surgery or drug therapies that can have a range of side effects and never really get to the heart of the problem. In response to this paper, a drug company executive wrote a letter to the medical journal, although diet and lifestyle modifications should be part of disease management, he said many patients may not be able to comply with the substantial dietary changes required to achieve a vegan diet. So, of course, everyone should go on their fancy new drug called renalazine, sold as renexa, costs about $2,000 a year to take it, but the side effects aren't horrible and the drug works. Collectively, the studies show that at the highest dose, the drug may prolong exercise duration in angina patients as long as 33.5 seconds. It does not look like those choosing the drug route will be climbing mountains anytime soon. Plant-based diets aren't just safer and cheaper, but can work better. I've talked about COPD as a leading killer, but what about low back pain, like sciatica? Now, low back pain became one of the biggest problems for public health systems in the western world, just in the second half of the 20th century. Chronic low back pain affects about one in five, disabling 30 million Americans. It's an epidemic. Are people just lifting more heavy stuff? No, mechanical factors such as lifting and carrying probably do not have a major role in the disease. Well, then, what causes it? Touched on it before atherosclerosis can obstruct the arteries that feed the spine in this restriction in blood flow can cause back problems. This can be seen on angiography, showing normal spinal arteries on the left clogged on the right, or on autopsy, where you can see how the openings to the spinal arteries can get squeezed shut by these cholesterol-filled plaques on the right. Autopsy because back pain can proceed, predict fatal heart disease, just like clogs in the penile arteries, erectile dysfunction, can precede heart attacks, because it's the same disease. Inflamed, crippled, clogged arteries throughout our body. Now we have MRI imaging, which can show the narrowing of spinal arteries in people's back with back pain and the degeneration of the discs all linked to high cholesterol. Those with narrowed arteries appeared about eight and a half times more likely to suffer from chronic low back pain. This makes sense. Now the discs in our low back are the largest avascular tissue in the body, meaning they have no blood vessels, so nutrition just kind of has to diffuse in from the edges, so they're particularly vulnerable to deprivation. Using MRIs, you can measure the effects of this impaired blood flow on the diffusion, and you can see how this can turn into that. By age 49, 49, 97 percent of the discs of those eating a standard American diet show at least stage two degradation, starting in our teens. Our discs are already starting to degenerate by age 11. As I've talked about nearly all kids eating the standard American diet are the beginnings of atherosclerosis by age 10. And sadly, low back pain is now common among children and adolescents, and it's getting worse, just like children getting adult onset diabetes teenagers starting out their life with a chronic disease. That's why it's never too early to start eating healthy. To get you back into circulation, you need to get circulation to your back. Down a few in the interest of time, having a stroke can be severely disabling. Thankfully, a high dietary fiber intake, which is, say, whole plant foods, may help prevent strokes as well. This belief that dietary fiber intakes, particularly associated with some chronic diseases, was postulated 40 years ago, and since has been enormously fueled and kept alive by a great body of science. Since today, we therefore believe that eating lots of fiber, eating a lot of whole, unprocessed plant foods, helps prevent obesity, diabetes, and cardiovascular disease as such as stroke. Stroke is the second leading cause of death worldwide, a leading cause of disability. And so preventing strokes in the first place, what's called primary prevention, should be a key public health priority. Based on all the best studies to date, different strokes for different folks depending evidently on how much fiber they've been eating. Notably increasing fiber, just 7 grams a day may decrease stroke risk 7%. And 7 grams is easy, like a small serving of whole grain pasta with tomato sauce and an apple, easy. But if you really don't want a stroke, we should all try to get 25 grams a day of soluble fiber, which is found in beans, oats, nuts, and berries, and 47 grams a day of insoluble fiber, found primarily in whole grains. One would have to eat an extraordinarily healthy diet to get 72 grams a day. Huge amounts of plants, yet these cutoff values could be considered the minimum recommended daily intake of fiber to prevent strokes. Now they admit these minimums are higher than is commonly and arbitrarily proposed as adequate, but do we want to be patronized too as to what authorities think is practical? Or do we just want to have them tell us what the science says as they did here so we can make up our own minds? Now someone funded by Kellogg's wrote in to complain that in practice such fiber intakes are unachievable. Rather the message should just be the more the better, you know, have a bowl of cereal or something. The real Dr. Kellogg, who is actually one of our most famous physicians, accredited for being one of the first to sound the alarm about smoking, may have been the first American physician to recognize the field of nutrition as a science would today be rolling in his grave. If he knew what his company has become. Diabetes, our seventh leading cause of loss of life is also our eight leading cause of loss of health. Up to 50% of diabetics eventually develop neuropathy damage to the nerves. It can be very painful and the pain is frequently resistant to conventional treatments. Supposedly no effective treatment exists for diabetic neuropathy. Us doctors are just left with steroids and opiates and antidepressants, anything to try to mediate the suffering. But 20 years ago a remarkable study was published on the regression, the reversal of diabetic neuropathy with a plant-based diet. 21 diabetics suffering with moderate or worse painful neuropathy for up to 10 years were placed on a whole food plant-based diet. Years and years of suffering and then complete relief of the pain in 17 out of the 21 patients within days. Numbness noticeably improved too and the side effects were all good. They lost 10 pounds, blood sugars got better, insulin needs dropped in half and five of the patients, not only did their painful diabetic neuropathy was cured, so apparently was their diabetes. Normal blood sugars off of all medications, diabetics for up to 20 years and then off all their drugs in a matter of weeks. And the triglycerides and cholesterol improved too, high blood pressures got better. In fact, gone in half of the hypertensives and 80% drop overall in the need for high blood pressure medications within three weeks. Now, we've known plant-based diets can reverse cure type 2 diabetes and hypertension, but this was new. Years of painful suffering, then complete relief of pain in 80% within days. Now, this was a live-in program where patients were actually given meals. What happened when they were sent home and kind of had to go back to the real world? Well, the 17 folks were followed for years and in all except one, the relief of painful neuropathy continued or improved even further. How'd they get that kind of compliance with a strict plant-based diet? Because it works. One of the most painful and frustrating conditions to treat in all of medicine and three-quarters cured in a couple days with a natural non-toxic, in fact, beneficial treatment, a diet composed of whole plant foods. Should have been front-page headline news. So how could nerve damage be reversed so suddenly? It didn't appear to be the improvement in blood sugars because it took about 10 days for the diet to control the diabetes, whereas the pain was gone in as few as four. There are several mechanisms by which a total vegetarian diet can alleviate the problem of diabetic neuropathy as well as diabetes itself. Now, their most interesting speculation is they thought it could be that trans fats naturally found in meat and dairy that could be causing an inflammatory response. They found a significant percentage of the fat under the skin of those who eat meat or even just dairy and eggs was trans fats. Trans fats stuck inside their body under their skin, whereas those who had been on strictly plant-based diet, whole food plant-based diet, had no detectable trans fats within their bodies. The researchers stuck needles in the buttocks of people eating different diets, and nine months or more on a strict plant-based diet appeared to remove all trans fats from their bodies, or at least their butts, but their pain didn't take nine months to get better, more like nine days. So more likely the amazing reversal was due to an improvement in blood flow. Nerve biopsies taken from diabetics with severe progressive neuropathy shown to have arterial disease within the nerve. There are blood vessels within our nerves that can get clogged up, too, depriving the nerves of oxygen, presumably leading them to cry out in pain. Within months, though, improvement in blood rheology, meaning the ease at which blood flows on a plant-based diet may play a prominent role in the reversal of diabetic neuropathy. Plant-based diets may also lower the level of IGF-1 within the eyeballs of diabetics and decrease the risk of retinopathy, diabetic vision loss, as well. But what about treating retinopathy? Kempner and Duke used a plant-based diet composed mostly of rice and fruit to document, for the first time, the reversal of diabetic neuropathy in a quarter of his patients, something never even thought possible. For example, 60-year-old diabetic woman, already blind in one eye, can only see contours of large objects with the other, effectively blind. Five years later, on the diet, instead of it getting worse, it got better. She could then make out faces, see signs, start to read a large newspaper print, in addition to being off all insulin, normal blood sugars, and a hundred-point drop in her cholesterol. The most effective way to avoid diabetic complications is to eliminate the diabetes in the first place, and this is often feasible for those type 2 diabetics who can make an abiding commitment to daily exercise and a healthy enough diet. Type 2 diabetes can be reversed, can be cured, eliminated with diet, and so can some of its complications. Since the initial report of neuropathy reversal was published 20 years ago, it's been replicated by other researchers. So why didn't we learn about this in medical school? The neglect of this important work by the broader medical community is little short of unconscionable, Alzheimer's disease. Perhaps best captures the difference between lifespan and health span. Who cares if you live to be 100 if in the final years you don't recognize yourself in the mirror. In 1901, Augusta was taken to an insane asylum by her husband. She was described as a delusional, forgetful, disoriented woman who tragically could not carry out her home-making duties anymore. She was seen by a doctor, Alzheimer, and was to become the case that made his a household name. On autopsy, he described the plaques and tangles that would go on to characterize the disease, but lost in the excitement of discovering a new condition, a clue may have been overlooked. He described arteriosquatic changes, hardening of the arteries within her brain. And we typically think of artery clogging in the heart, right? But as we saw with the spine and the nerves, atherosclerosis involves virtually the entire human organism, our whole vascular tree from top to bottom, including our brain. One of the most poignant examples of the systemic nature of clogged arteries is the link between coronary heart disease, degenerative brain disease, and Alzheimer's dementia. Just as a heart attack or brain attack stroke can be significantly prevented, one can think of Alzheimer's as a mind attack. Mind attack, like heart attacks and strokes, need to be prevented by controlling vascular risk factors like high blood pressure and cholesterol, controlling chronic blood hypoperfusion, the lack of adequate blood flow to the brain in the years before the onset of Alzheimer's. We now have a substantial body of evidence, strongly associating atherosclerotic vascular disease with Alzheimer's. Autopsy studies, for example, have shown the individuals with Alzheimer's significantly more atherosclerotic narrowing of arteries within their brain. This is what cerebral arteries should look like, open, clean, allowing blood to flow.  What kind of arteries do you want in your brain?  The cumulative effects appear to play a pivotal role in the development of Alzheimer's. But what about the role of metals in Alzheimer's? Well, the metals appear to just aggravate the detrimental effects of the high intake of saturated fat and cholesterol. What about the so-called Alzheimer's gene, ApoE4, diet trumps genes? The highest frequency of Alzheimer's gene in the world is Nigeria, but they also have some of the lowest Alzheimer's rates to understand why one has to understand the role of ApoE. What does the gene do? The Alzheimer's gene makes the principal cholesterol carrier in the brain. But if your cholesterol is low enough, because your diet is low enough in animal fat, if you center your diet around grains and vegetables, then changes in cholesterol can lead to changes in gene expression. Just because we've been dealt some bad genetic cards doesn't mean we can't reshuffle the deck with diet. According to the latest guidelines for the prevention of Alzheimer's, the two most important things we can do is cut down our consumption of meat, dairy, and junk, and replace them with vegetables, beans, fruits, and whole grains. That's the best science we have on the prevention of Alzheimer's disease. Wait, grains protective of the brain? I had the distinction this year of serving on a panel with grain brain author, Dr. Pearl Mutter, who sold lots of books claiming carbs are destroying our brain, but what does the science show? Take Japan, for example, where the prevalence of dementia has shot up over the last few decades, and the blame for this increase in Alzheimer's increases in animal products. Traditional diets wade towards vegetable products like grains away from animal products, but since 1960 the diet in Japan has changed from more traditional rice based diet to one with the preponderance of meat, so less grain equaled more Alzheimer's. The dietary factor most strongly associated with Alzheimer's was the consumption of animal fat, so the link between diet and dementia can be characterized less as grain brain and more as meat head. A similar analysis in China arrived at the same conclusion. On the basis of these findings, the rates of Alzheimer's disease and dementia will continue to increase unless dietary patterns change to those with less reliance on animal products. This is consistent with data that's showing that those who eat vegetarian are two to three times less likely to develop dementia, and the longer one eats meat free, the lower one's risk falls. In fact, where are the lowest rates of Alzheimer's in the world? Rural India, maybe no coincidence that the country with the lowest rates of Alzheimer's has among the lowest rates of meat consumption, about 40% eat meat free and egg free diets that are high grain, high bean, high carb diets. Population studies have found a protective, strongly protective role of grains in relation to Alzheimer's disease and including gluten containing grains, not just rice. The science shows the exact opposite of what one might read in the popular press. In other words, don't pass on the grain, pass the grain to spare the brain. The link between arterial blockage and Alzheimer's is good news because atherosclerosis can be prevented and treated, so maybe Alzheimer's can be prevented and treated as well. Well, let's put it to the test. If you follow people who are just starting to lose their mental faculties, the cognition of those with the least artery clogging in their brain remains pretty stable over the years, but those with more cholesterol buildup got worse and those with the most blockage rapidly declined. And the same with the ability to carry out activities of daily living, like dressing oneself, and arterial disease doubled the progression to Alzheimer's. And summary, an inefficient blood supply to the brain can have very grave consequences on brain function. But does treatment of vascular risk factors like high blood pressure, high cholesterol make a difference? We didn't know until now. 300 patients with Alzheimer's and those with their vascular risk factors treated showed significantly less decline, slowed progression of their disease. It is often said that the goal of medicine is to provide patients with hope, and when there's no hope, to offer understanding. Well, for the first time in the history of this disorder, we have the chance to provide Alzheimer's patients with hope. Let me close with cancer. A leading cause of death and disability.  So, in order for identifying and improving strategies for prevention of cancer remains a priority, especially since no more than 2% of all human cancer is attributed to purely genetic factors. So, 2% may be in our genes, but the rest may involve external factors, particularly our diet. Our skin is about 20 square feet. Our lungs, if we actually flatten them out, like 1,000 square feet of surface area, but our intestines, 3,000 feet, if you include all the little folds, 3,000 square feet. So, what we eat is our primary interface with the outside world, with our external environment. The most comprehensive study, summary of evidence on diet and cancer, ever compiled recommends we eat foods of plant origin to help prevent cancer. This means centering our diet around whole plant foods, not just whole grains and beans every day, but every meal. And when it came to foods that increased cancer risk, they were similarly straightforward, unlike some other dietary changes that kind of wimp out and just advise people to moderate their intake of bed.  The cancer guidelines didn't mince words when it came to the worst of the worst. For example, don't just minimize so to intake, avoid it. Don't just cut back on bacon and hot dogs and ham and sausage. Lunch meat, avoid processed meats, period. Because data did not show any level of intake that can be confidently be shown not to be associated with risk. Even small amounts may be risky. Processed meat cannot only be thought of as a powerful multi-organ carcinogen, but may increase the risk of heart disease and diabetes. Red meat was bad, but processed meat was worse. And that included white meat, like chicken, turkey slices. So with more heart disease cancer and diabetes, no surprise, processed meat consumption is associated with increased risk of death, even at small amounts. In Europe, they calculated that reduction of processed meat consumption to less than a half a hot dog's worth a day would prevent more than 3% of all deaths. This was the second largest perspective study on dying cancer ever, a study of 400,000 people. Well, the largest ever, 600,000, was done right here in the U.S., the AARP study. They found the preventable fraction to be even higher, suggesting that 20% of heart disease deaths among women, for example, could be averted if the highest consumers cut down to less than like a quarter strip of bacon's worth a day. That's a lot of death. So what does the meat industry think about all this? In the journal Meat Science, the industry acknowledged that the cancer prevention guidelines now urge people to avoid processed meat, a statement that represents a clear and present danger to the meat industry. Processed meat, they say, is a social necessity. How could anyone live without baloney? The challenge for the meat industry is to find a way to maintain the consumption of these products while somehow not damaging public health. Well, they've considered removing the nitrites for decades because of the long-known toxic effects. The industry adds them to keep the meat pink. There are evidently other color additives, coloring additives available. Nevertheless, it's going to be hard for the industry to change. It's going to balance all that cancer with the positive effects of these substances as preservatives and desirable flavor and red color developing ingredients. No one wants green eggs in hand. It's like salt reduction in meat products. They'd like to, but one of the biggest barriers to salt replacement within the meat industry is cost, as salt is one of the cheapest food ingredients available. Now there are a number of taste enhancers. You can inject into the meat to help compensate for the salt reduction, but some of the compounds lead to a bitter aftertaste. So they can also inject a patented bitter blocking chemical that can prevent taste nerve stimulation at the same time, the first of what may become a stream of products that produce due to the convergence of food technology and biotech. Or they can always start adding non-meat materials to the meat. You could add fiber or resistance starts from beans that have protective effects against cancer. After all, the United States dietary fiber is under-consumed. There's a meat sign saying under-consumed fiber indicating that fiber fortification of meat products could have health benefits, filling to note, of course, that their products are one of the reasons that America is so deficient in the first place. The industry is all in favor of causing less cancer, but, obviously, such optimization has to achieve a healthier product without affecting the hedonic aspect. It's important to realize that nutritional and technological quality in the meat industry are inversely related. And improvement in one leads to a deterioration of the other, so you've got to balance it out. They know that the consumption of lard is not the best thing. Art disease being our number one killer. However, those downsides are in short contrast to lard's technological qualities, which makes saturated fats indispensable in the manufacture of meat products, otherwise you just don't get the same lard consistency.  So, look, you've got to get your priorities straight. Although the evidence for the relationship between colorectal cancer at least and processed meats cannot be denied, the meat industry suggests further research. For example, compare the risk of eating meat to other risky practices, alcohol, inactivity, obesity, smoking. Compared to lung cancer and smoking, maybe meat wouldn't look so bad. But don't worry, consumers probably won't even hear about the latest cancer prevention guidelines. Consumers today are overloaded with information. Thus, the industry can hope that the dissemination of the update on meat and cancer drowns out in this inflammation cloud. And even if the consumers do see it, the industry doesn't think they'll much care. For many consumers in the western world, the role of healthfulness, although important, is not close to taste satisfaction in shaping the final choices of meat products. It is hence questionable whether the revised recommendations based on the carcinogenic effects of meat consumption will yield substantial changes in consumer behavior. Doctors and nutrition professionals feed into this patronizing attitude that people just don't care enough about their own health to change. This paper from a leading nutrition journal scoffed at the idea that people would ever switch to a prudent diet, reducing their intakes of animal protein and fat, no matter how much cancer was prevented. The chances of reducing consumption to avoid colon cancer virtually nil. Consider heart disease. We know we can prevent and treat heart disease with the same kind of diet, but the public won't do it. The diet, they say, would lose too much of its palatability. In other words, the great palatability of ham largely outweighs other considerations. Although health and well-being are increasingly important in factors and consumer decisions, this 1998 industry article feared that unless meat eating becomes compatible with eating that is healthy and wholesome, it could be consigned to a minor role in the diet in the coming decade. Their prediction didn't quite pan out. Here's meat consumption per person over the last 30 years. Rising, rising. Now, 1998 was when the Meat Science article was published worrying about the next decade of meat consumption, which continued to rise even further, but then did kind of sort of flatten out before it fell off a cliff. Per capita meat consumption down about 10%. Millions of Americans are reducing their consumption of meat, so don't tell me that people aren't willing to change their diets yet we continue to get diluted dietary guidelines because authorities are asking themselves what dietary changes could be acceptable to the public rather than just telling us what the science says and letting us make up our own minds as to whether, you know, pig fat smearing on knives should trump our family's health. What we eat doesn't just affect the meat in the colon. Why do constipated women appear to be at higher risk for breast cancer whereas women who have three or more bowel movements a day, super poopers I call them, sounds like an Abba song doesn't it, appear to cut their risk of breast cancer in half. This could be because constipation means a greater contact time between your waist and the intestinal wall which can increase the formation of fecal mutagens, these compounds that can cause DNA mutations and cancer into the circulation and then into the breast. We know that breast actively take up chemicals from the bloodstream so research is concerned that substances originated in the colon might enter the bloodstream and reach the breast, specifically bile acids which are formed as a way of getting rid of excess cholesterol. Our liver dumps bile acids into the intestines for disposal assuming our intestines will be packed with fiber to trap it and flush it out of the body but if we haven't been eating whole plant foods all day it can get reabsorbed back into the body and then build up in the breast. Carcinogenic bile acids are found concentrated in the breast at up to a hundred times the level found in the bloodstream, they just concentrate it, pull it out of the system by radioactively tagging bile acids they were able to show the intestinal bile acids rapidly gain access to the breast where they can exert an estrogen like cancer promoting effect on breast tumor cells. This could explain why we see 50% higher bile acid levels in the bloodstream of newly diagnosed breast cancer victims. So, how can we facilitate the removal of bile acids from our body? Well, we could speed up the so-called oral anal transit time, the speed at which food goes from mouth to toilet because slowed colon transit can lead to increased absorption of bile acids. We can speed things up by eating lots of fiber. A diet packed with plants greatly increases bile acid excretion. Fiber can bind up and remove toxic elements like lead and mercury as well as cholesterol and bile acids. But plants can even bind bile acids independent of fiber. Vegan diets had significantly more bile acid bind up significantly more bile acid than lactoval or non-vegetarian diets even at the same fiber intake. Which could explain why it appears that individuals eating vegetarian might excrete less mutagenic, less mutation-causing feces in the first place. Now you'll notice that the same type of diets used to help lower cancer risk is the same type of diet used to help lower Alzheimer's risk and diabetes and diabetic complications and high blood pressure and stroke and back pain and heart disease. A diet centered around whole plant foods. The type of diet eaten by populations that are largely free of our deadliest and most disabling diseases. Heart disease was so rare among those eating traditional plant-based diets there were papers published like this. A case of coronary artery disease in an African. After 26 years of medical practice they finally recorded their first case of coronary artery disease among a population of 15 million. A judge who had started consuming a partially immunized diet. Now some thought it was the preponderance of plant foods that was protecting these populations others thought it was the avoidance of animal foods but either way we couldn't prove it was the diet until it was put to the test. Pritikin, Orinish, Esselstyn and others took people with heart disease and put them on the kind of plant-based diet followed by populations that had no, that didn't suffer so hoping it would stop the disease process, keep it from progressing further but instead something miraculous happened. The disease started to reverse to get better. As soon as they stopped eating an artery clogging diet their bodies were able to start dissolving away some of that plaque. Even in some cases of severe triple vessel disease arteries opening up without drugs surgery suggesting their bodies wanted to heal all along but were just never given the chance. This is Esselstyn's new study published four days ago. This increase in blood flow to the heart muscle on the left happened within just three weeks of eating healthy. Let me share with you the best kept secret in medicine. The best kept secret in medicine is that under the right conditions the body can heal itself. You know if you whack your shin really hard on a coffee table it can get a red hot swollen painful but it'll heal naturally if you just stand back and let your body work its magic but what if you kept whacking your poor shin against that coffee table in the same place over and over three times a day breakfast lunch and dinner it would never heal. You go to your doctor and you'd be like oh my shin hurts and doctor would be like no problem whip out their pad write your prescription for painkillers you're still whacking your shin three times a day but oh I feel so much better with the painkills. Thank heavens for modern medicine. It's like when people take nitroglycerin for a chest pain tremendous relief but doesn't do anything to treat the underlying cause our body wants to come back to health if we let it but if we keep re-injuring it three times a day we may never heal.  Your lungs can like get rid of all that tar and eventually it's almost as if you never started smoking at all. Our body wants to be healthy and every morning of our smoking life that healing process started until bam our first cigarette re-injuring our lungs with every puff just like we can re-injure our arteries with every bite when all we had to do all along the miracle cure is just stop re-damaging ourselves get out of the way and let our body's natural healing processes bring us back towards health. There's only one diet that's ever been proven to reverse heart disease in the majority of patients a plant based diet. Any time anyone tries to sell you on some new diet ask them one, do me a favor one simple question does your, as your diet been proven to reverse heart disease you know the number one most likely reason you and everyone you love will die because it reverse heart disease if it doesn't why would you even consider it and if that's all a plant based diet could do reverse our number one killer well then shouldn't that be the default diet until proven otherwise and the fact that it can also be effective in preventing, treating, reversing other leading killers like diabetes and high blood pressure would seem to make the case for plant based eating overwhelming so why don't more doctors prescribe it available time is a reason frequently cited by physicians but if you probe a little deeper yes they complain about not having enough time to give their patients dietary advice but the number one reason was their perception that patients fear of being deprived of all the junk that they're eating can you imagine a doctor saying yeah I'd like to tell my patients to stop smoking but I know how much they love it Dr. Neal Barnard wrote a compelling editorial in the American Medical Association's Journal of Ethics when he stopped smoking in the 80s the lung cancer death rate was peaking in the U.S. but has since dropped with dropping smoking rates no longer were doctors telling patients to give their throat a vacation by smoking a fresh cigarette doctors realized that they were more effective at counseling patients to quit smoking if they no longer had tobacco stains on their own fingers in other words doctors went from bystanders or even enablers to leading the fight against smoking and today he says plant based diets are the nutritional equivalent of quitting smoking this is not vegetarianism vegetarians often consume all sorts of junk vegans too for that matter this new paradigm is exclusively plant based nutrition whole plant foods why exclusively well as reported in the Cornell Oxford China study there does not appear to be a threshold beyond which further benefits did not accrue with increasing proportions of plant foods in the diet it appears the more plant based foods and less animal based foods it took five decades after the initial studies linking tobacco and cancer for effective public health policies to be put into place with enormous cost to human health must we wait another 50 years to respond to the epidemics of dietary diseases they do have money on their sides the chemical tobacco and food industries have the luxury to share similar tactics with the drug companies because they have the resources to do so in contrast powerful and cheap health promoting activities like eating healthy are too cheap can't be patented or profitable and they throw that money around the American Dietetic Association for example promotes a series of nutrition fact sheets who writes them industry sources pay $20,000 per fact sheet to the ADA to take part in writing the documents so you can learn about eggs from the egg industry the benefits of chewing gum from the Wrigley Science Institute I didn't know Wrigley's had a science institute in 2008 the ADA announced that the Coca-Cola Company had become an official partner to give them prominent access to key influencers and decision makers and share the Coca-Cola Company's research findings for example did you know that there are no harmful effects of different Coca-Cola beverages on rat testicles was that even a concern thou doth protest too much me thanks when the American Academy of Family Physicians was called out on their proud new corporate relationship with Coke to support patient education on healthy eating an executive vice president of the Academy tried to quell the protest by explaining not without precedent they had relationships with Pepsi and McDonald's for some time reminiscent of similar types of relationships in the past this didn't seem to placate the critics so the exec assured them that the American Dietetic Association has made a policy statement that there are no good or bad foods a position that the food industry has then exploited in the early years the tobacco industry sounded a similar theme smoking per se wasn't bad just excess smoking sound familiar? everything in moderation is this what family docs and dietitians have been reduced to to justify unholy financial alliances they deny that there are actually unhealthy foods thankfully there is a corporate sector that actually benefits from healthy people the insurance industry last year a nutrition update for physicians was published in the official journal Kaiser Permanente the largest managed care organization in the country covering about 9 million people about 15,000 physicians who were told that healthy eating may be best achieved with a plant based diet defined as a regimen that encourages whole plant based foods and discourages meats, dairy eggs as well as all refined and processed junk and too often physicians ignore the potential benefits of good nutrition and quickly prescribe medications instead of giving their patients a chance to correct their disease through healthy eating and active living physicians should therefore consider recommending a plant based diet to all their patients especially those with high blood pressure diabetes, cardiovascular disease and obesity as your downside is that may work a little too well if people are on medications for blood pressure blood sugar they can actually drop too low so physicians may need to adjust medications or eliminate them altogether the side effects ironically may be not having to take drugs despite the strong body of evidence favoring plant based diets many physicians are not stressing the importance of plant based diets as the first line treatment for chronic diseases is kind of an understatement now this could be because of lack of physician awareness or a lack of patient education material so Kaiser sought to change that want to lose weight feel better improve stabilized or even reverse chronic disease get off some of your medications if you answered yes to any of these questions then plant based eating plan may be right for you side effects may include lower cholesterol, blood pressure and blood sugar reversal or prevention of our number one killer a longer life healthier weight lower risk of cancer diabetes even slow the progression of cancer improve inflammatory conditions like rheumatoid arthritis they offer tips to get started meal plan ideas and I'm honored to say a good taste in websites the paper ends with a familiar refrain further research is needed in this case though further research is needed to find ways to make plant based diets the new normal thank you