Our next session is staying relevant in a hyper competitive media landscape is the industry doing enough and our speaker is Norm Johnston, he's the global CEO of Fast, Global Chief Digital Officer Mindshare Worldwide. He has been involved in interactive marketing since graduating from Chicago's Northwestern University in 1988. After completing his MBA from Duke University in 1995, Norm joined the country's first digital agency modem media which revolutionized the advertising industry by placing the first banner ad on the internet. He joined Mindshare in 2007 as CEO and in 2008 he was promoted to a broader global responsibility and currently manages over 2,000 digital staff in 115 cities around the world. Ladies and gentlemen, please put your hands together to welcome Norm Johnston on stage please. They've taken all the chairs away. Yeah, we'll make sure we get them back. Check. All right, Norm. All right. Welcome. Thank you. This is on behest of Norm that I'm joining over here, if I may. How are you doing? Yeah, I'm good. I love coming to India. It's a short trip, but I live in London. I'm American, but I live in London and I've been there for about 20 years and we've got a lot of really good Indian food in London, which we eat quite often, but it's not as spicy as the food here. So I had lunch here and I can't feel my tongue. It's been about an hour. My tongue is still numb, but the food was great. Yeah, we have a little spicy food in India. We like it. So we're not even apologetic about it, right, Mr. Sori? We don't really apologize for Indian food, but I'm glad you're enjoying your stay here. And is there anything you would like to say to the audience here before we start off with the interrogation that we have? Okay, all right. Sounds good. It's good. So do you have a few words for them? Well, about what? What do you want me to... About anything? Because I have my questions ready for you, so... Well, you know, it's funny. I've been in digital since pretty much day one, and I think it's just an extraordinarily exciting time. And it's funny because when I go to different markets, they're kind of in different spectrums in the kind of digital revolution, but I think we're about to go through what I call the third wave of digital disruption. And first being the desktop, second being mobile, which you guys know about very well. And the third is the Internet of Things, which I think is going to be a massive change to what we can do in the marketing world. And that's scary for a lot of people, but really, really quite exciting for me. And you could see that change in the way that we interact with technology, the intelligence through AI, the immersive nature in things like augmented reality. So I don't know, it's a great time to be in the business. And IoT is something that has been spoken about across all industries, actually. And well, I would love to know how it affects the digital marketing scene as well. But I'm sure a lot of people have questions here, but we've had picked a few from really prominent marketers. We're going to have the questions on screen for your benefit as well, with the names of the people who have asked them. So I'm going to dive right into it now. Our first question is, how does a brand ensure that the user experience is consistent and positive throughout the digital transformation journey of the brand? And yeah, as you can see, we have the question by Shruti Salvi, Assistant General Manager Marketing, Merck Electronics Limited. So, well, it's, I think, as I mentioned, the second wave of digital disruption around mobile has been, it's been a really interesting thing to see that unfold over the last couple of years. And I think the challenge that we have with a lot of companies is that they often still think TV first, particularly the creative agencies. And it's interesting that a lot of clients now bring media agencies at the very beginning of the process versus bringing us in a little bit later because we beat up the creative agencies quite a bit. And simple things such as if you are creating a quote unquote TV spot, make sure it's built for mobile. Think about vertical formats, think about sound that's off. Think about the broader experience and ensure you connect it all together. And as we go through this third wave of digital disruption, that challenge becomes even greater as we see brands begin to develop utilities and experiences using things like the Internet of Things technology. And I think a lot of the creative agencies really struggle with that. They not only struggle with mobile, they're now really struggling with this notion of having to develop much deeper embedded experiences. And hence, you see the emergence of the excentures of the world and these companies that have really deep technical experience that can build those sorts of ecosystems. But of course, what they lack is the creative. They can bring the functional element but not the emotive element. And so it's got to be complicated if you're a client sitting there thinking, okay, I need something that's emotive, it's creative, it changes opinions and shifts perceptions of the brand at the same time I need technical chops as well. The one advantage of the Internet of Things is that it brings a lot of data. And I do think the companies that do very well with this, and this is I think another shifted mindset, because when your consumers look at you, they're thinking about Uber and Amazon and Tesla and Apple and they're not. So their benchmark is much higher in terms of the overall experience that they're gonna have. And those companies are extraordinarily good at taking data and using data to inform what they do. Whether that's content, whether that's using it for media purposes or to refine or iterate on top of the existing assets that they've got. And so I think clients also have to get much better at data and using that data to really try to find insight and then adapt very quickly. You mentioned the big names over there and we all know how, I mean they use their data for influencing the choices you make online. But are you saying that these processes can only be implemented by the big guys or even small businesses that think of doing it can in some way manage that data? No, the notion of big data to me is a bit of a fallacy. I mean, of course having lots of data that you can use because it's statistically significant is a benefit. But sometimes you're taking little singular pieces of data and using that to create better experiences. One example is Orbitz, which is a Swedish travel company. They have an app. So if you fly to Mumbai and you're looking for a hotel, they'll use one singular piece of data to refine the experience that they're going to give you. So how many people in the room are Android users? A few of you, how many are Apple OS users? How many Blackberry users? There's always one. There's gotta be one Blackberry user out there, there's always one. You can type fast, that's nothing wrong with it. Well, what Orbitz does is they'll take a look at your operating system. So if you're an Android user, they'll suggest a Holiday Inn. And if you're an Apple OS user, they'll suggest the Four Seasons. Because they know that Apple users tend to spend $40, $50 more on a hotel booking than a non-Apple user. So sometimes singular pieces of data, it could be weather data. It has a huge impact. We know that, for example, when it rains, you're likely to pay 56% more on a gym membership than not. So we have all these little statistical pieces of data that we can use to refine experiences, including media. All right, a second question is, what can publishers and agencies do to battle the emerging trust issues in view of bots driving up impressions and Russia interfering in US elections? And this question comes to us from Apoorva Chamaria, Vice President and head corporate marketing at CL. That's a political one, isn't it? I suspect the US probably does similar sorts of things. So I don't want to judge Russia on that. But it's been a difficult year, and I've been a digital, as I said, since day one. So a lot of these issues have been around for a long time. We've always had brand safety issues. We've always had issues with ad fraud. I think the big difference this year is that the digital budgets are now huge. So you go to the UK, over 50% of spend is now on digital. The number's about 35% globally. That'll go to nearly 50% by 2020. So it's big enough now that when these things happen and when you have on the front page of a newspaper, an example of a big brand next to some ISIS content on YouTube, the CEO of the company sees it and the CMO sees it. So it's become a board level issue. And brand safety, for example, the analogy that I use with that, it's like doping at the Olympics. You're never gonna get rid of it. Someone's always gonna come up with another way to dope. The question is how do you mitigate it and try to reduce it to the point where it's nearly non-existent? And my sense is that Google and others took their eye off the ball. If you're Google, you can imagine you're sitting there as a brilliant engineer, and you're given the choice of developing autonomous cars and life and perpetuity or trying to prevent brand issues on YouTube.  So I think they took their eye off the ball. We've had to work really hard this year to make sure that they put some more rigor and discipline in all those brilliant algorithms into ensuring that these things are minimized. They'll never be completely gone. And I think the same thing with transparency and verification. We particularly as group them have been relentless with them that they can't grade their own homework. It's just silly for them to think that they can generate a report and give it to a client and the client should just roll over and say, okay, great. And I can tell you with every analysis I've ever seen with Google that goes to a client, the answer is always spend more money on search, spend more money on YouTube, spend more money on DBM. And of course, people don't live that way. They read newspapers and they go to other websites and apps and so on and so forth. So we've worked very hard this year to pressure them into third party verification so we can get some objective data and what's happening. And surprise, when you get that information, it tells you different things that leads you to different decisions either on media investment or when it comes to video, for example. We know the average video duration time on Facebook is a lot less than we thought it was. Well, that could simply change the way that you create video assets for Facebook.  So we're not touching on the political bit at all about how- I'm not going there, no. Fair enough. It's not my question, so I'm kind of okay with that. I'm sure I've got some clients that are Trump fans. I'm not going to go there. We can take it offline and maybe- We'll take it offline. I'll have a drink with any of you to talk about it later. Yeah, then we can have that conversation. Our next question is from Shantanu Gangane, head marketing view India. It asks, rather, digital marketing is the new buzzword. You see young talent enhancing their skill set in digital marketing. Spend on digital marketing are increasing, but as we move ahead, do you see digital marketing getting automated? Are AI and automation going to replace the role of a digital market here? Well, you can't avoid it.  And the reality is there are parts of our business that are very mundane and that should be done, that either should be automated or we should apply artificial intelligence. So when you look at programmatic media, for example, and we're doing quite a bit of that, there are elements of that where we're now actively using things like IBM's Watson technology to identify patterns, which it does very well. But it's not binary. I think there's still, effectively, when you're going to programmatic, you're kind of going from like a Fiat to a Ferrari. It's a much more sophisticated engine to drive. And while AI is incredibly important for that, you also need people that, the people that can drive a Fiat are very different than the people that are Formula One drivers. You need more advanced people to that understand the data and can make sense of that and look at it and drive the vehicle, if you will. And I also think that it's not binary in the sense that as good as AI is, and it can do a lot of things, particularly with machine learning, looking for patterns, it doesn't come up with brilliant ideas. And it's not creative, and there's still a large amount of room in our industry, as our team here does in India. They just won a Grand Prix at Cannes last year, and AI doesn't come up with that. That's a brilliant idea. So you still need that. I think where the impact will be felt more is that our job from a media perspective, which has historically been trying to convince you to do something. We're sending you some sort of message to try to convince you. It's very explicit. Our job will increasingly be implicit communication to AI. To try to convince AI. So once you've got Siri, Cortana, Alexa, in your house or in your car, and you're asking those artificial intelligence, those bots, if you will, for the best recipe, for the best product, for the best hotel in Mumbai, or the best car, whatever, we've got to figure out a way of convincing those AI's to recommend our clients to you. So in a way, our job is increasingly around implicit communication to AI. To get into that algorithm, whether through paid means or through organic means, to convince them to make those sorts of recommendations. And that's incredibly complicated. If you talk to Amazon around how Alexa makes decisions, it's not a simple answer. I mean, it's based on product reviews, historical purchase, Bing search results. So there's a whole host of things in there that we need to kind of crack the code on that, because increasingly, that's where you will look to, to buy things and get answers to certain things. All right. It's interesting you mentioned Amazon and Alexa, because I'm part of their marketing campaign, so that's something I don't understand. I didn't realize that. Do you like Alexa? Well, they let me use it. You kind of have to say you do, don't you? Yeah, I do. Yeah, I do. It's kind of cool. She's great. Well, let me just go, because it is amazing what they have done. I was talking about, I heard the innovation panel a little bit earlier. This is a company that, did anybody buy the fire phone here? Exactly. I mean, you couldn't give those things away. I think they're selling them for like a dollar on eBay at the moment. And they have just relentlessly innovated and they have just, I think, knocked it out of the park over the last year with, who has Echo here? Does anybody have an Echo? I mean, it's a real game changer when you get it. It completely fundamentally changes the way that you interact with technology. And if you're Google, you have to be a little bit frightened by it, because it totally disrupts the search model. With voice search, there's one answer that comes along versus with Google.  And so I think they've done a phenomenal job, I think. No one's paying me to say that. I really mean that. I think it's cool. I just tried it once. I think it's cool. That's all I'll say. I won't do any more marketing for that. Our next question is from Anish Advani, head marketing and public relations. Mahindra Special Services Group. And his question is, how can brands humanize digital engagements? Kind of rubs off from where we left. Yeah, I don't know. This is kind of a strange question because I think on one hand, digital can be used to tell stories. I mean, you saw some examples from FCB a little bit earlier. I mean, it's not as if it's all functional. It's just buying stuff and utilities. I mean, there's some fantastic examples in the industry of using it to tell genuine stories and obviously with Twitter and YouTube of changing governments and doing things that are quite critical. So to me, I think there's a human element that's embedded into it. The interesting bit will be how the internet changes over the next few years as it becomes much more immersive. Particularly things with augmented reality. And my sense is that increasingly the internet will come out of your mobile phone and come into the real world. So I don't know who's experienced augmented reality. But if you look at any of the projections over the next five years, the debate is between AR and VR.  I mean, literally they get in fistfights. I think at conferences, they hate each other so much. But it looks like AR will be the dominant format. And if you listen to Facebook or Apple, who we know, by the way, who are developing Apple glasses with augmented reality in it, we only know that because they had to file an employee accident report into the federal government, the US. And in that report, there was a woman that had an accident with the Apple glasses. So we know that's the only reason we know it. So I think you'll find an element of the internet experience changing quite significantly over the next few years into AR either through the phone or through things like Glasses, maybe Google Glass 2 or Google Goggles 2 will come out. And that will be interesting. When you have augmented reality and you're looking to buy a house and you can have an augmented person from the bank helping you look at different houses in real estate, I think there'll be an opportunity to humanize the internet even more but in a slightly different way than we've thought of in the past. If I could maybe move a little backwards with that Google Glass 1. I mean, has there been that kind of impact with the Google Glass that you're talking about that maybe? No, because it sucked. Did anybody try it? I mean, it was really bad. I was just wondering the same thing. Did anyone try the Google Glass? I only saw it on YouTube. Oh, you didn't miss anything. It really sucked. They've invested about $500 million into a company called Magic Leap. Has anybody heard of Magic Leap? So if you haven't heard of it, go check it online on YouTube, which it hasn't come out yet. It's a company down in Florida and they have what they call mixed reality. So it's kind of augmented reality, but even better. And my suspicion would be that if they come out with another iteration, what you see with Magic Leap will be what you see through the glasses. But I think my sense is augmented will be the next big thing. And you look at the combined AR, VR market, it's supposed to be bigger than television by the year 2020 in terms of the different devices that will be sold related to AR, VR technology. So it's something to keep an eye on. I was just going to ask you that. That was going to be my next follow-up question of when do you see this happening? But if you're saying 2020...  So these things happen at different stages around the world. It depends on the infrastructure that's out there. But the one thing to look at is China as well. China is phenomenal with innovation. And Singles Day, which happens November 11th, 1111. If you want to check out one day where you're going to see some really superb innovation, I would look at that day. And last year, Alibaba did a whole virtual reality shopping experience. Chinese love to go shop abroad. They love to come to London, New York, and they did a complete VR shopping experience with Macy's in New York. And it's unbelievable. So you could literally from your house in China go shopping in different countries. So I would look at that day as if you want to pick one day in the calendar to look at innovation, pick that day. All right, we look forward to that. We move on to our next question, which is from Karan Kumar, head brand and marketing fab India. And his question is, can there ever be one true measure to appraise the digital and social media platform performance or is that a wild goose chase that marketers have committed themselves to? Wow, that's an interesting question. That's a good question. Yeah, it's funny because I do remember the days of you may still get this. I still see it around the world of, we got to get this many likes and this many shares and you would end up sitting in these media juries and you would see case study after case study, we got this many likes and that many likes. And I'm like, I have no idea what that actually means anymore. It becomes meaningless. And I think we've got, at least when it comes to social now, a much better sense as to what the actual impact of a like is and the reality is it's not that impactful. Most people that like a brand, for example, or probably people that are going to buy that brand anyway. Where the impact comes from is a friend sharing something to you that is we know that has an influence on your perception of the brand and propensity to buy something. But the metric thing has been around forever. And part of the challenge of being in digital is we can measure so much. And people think, well, TV is so easy to measure and you can look at Barb in the UK, the other television-related metric systems.  But yet in digital, because we have so much data, the more data you get, the more you try to dig into it. I will say, I think we're getting much better at two things. One is linking digital exposure into actual sales. So whether that's the Cantor panel in the US or a different panel, we've got a much better ability now to track whether it's actually shifted product off of a shelf or through dealership. Amazon in particular, and this is why you saw the results today. I mean, there now is possibly a triopoly. We've got Google, Facebook, and now Amazon coming up as one of the third, key third players in the digital advertising space. And the reason they're doing so well is just because of the proximity to buy, that collapse between brand and demand and the ability to see something and then very rapidly go by. And of course, they're uniquely positioned to go ahead and do that. And I also think we're getting much better at attribution overall. So an understanding of a couple of years ago, Google would take all the credit for everything that was ever done online. And now we know actually no exposure of an ad, a video ad, or display ad elsewhere does count to that overall purchase. Or the fact that there's more than digital, that we know that television has an impact or print hasn't it. We can see the correlation between running ads in a newspaper or television with some increase in activity online. So you can use that as a proxy metric to assess the performance of how you're doing in your overall media. We have an example in the UK, Kimberly Clark, one of our big clients, where they actually adapt the television campaigns based on the digital data. They'll look at flu-related searches on Google and identify geolocate areas in the UK where there's about to be an outbreak of flu and adapt the Kleenex ads. They will increase the Kleenex ads in Wolverhampton and decrease them in Liverpool. So I think it's not only just getting better within the metrics in digital and more sophistication around things like social, but also in understanding how we can use some of those proxy metrics to improve your overall performance. Having said that, I guarantee there will be another like next year. There will be another thing that will come up and everybody will chase the new shiny object and clamor all over it. So you can't really stop it. So I think we can sum that up as saying that there is no one specific measure, but you can see a relatability between the digital exposure and the sales that are eventually getting made now. Well, the ultimate metric for us will vary. It's the outcome that you want. What I will say is that even for those clients that have been traditionally very brand focused around shifting your perception of the brand or whatever the metric may be, they're now much more focused on the ultimate outcome on purchase and they have the ability now to do that through better attribution. So there's no hiding anymore. You really have to the data is there to scrutinize what's working and what's not really working. So you know what's working with the amount of purchases being made. That is the final say. Well, I think for anybody. Yeah, if it's not moving the business, then you got a problem. Yeah. OK. The sixth question that we have here is from Amit Tiwari, VP Marketing at Havels. How will AI and chatbots change the landscape of media agencies and how prepared are we for that? Well, you know, we kind of covered that one a little bit earlier. I mean, I will say the the one thing that we're seeing right now is the is kind of related to AI's voice back to Alexa again. I won't hammer on about Alexa too much. But the shift in the number of people, particularly millennials that are comfortable talking to Alexa and to a device, I don't know about you, but I don't do a lot of voice searches.  Who's done a voice search or anybody right? A few of you.  But when you look in the US, 40 percent of smartphone searches are done by voice. That's number goes up to about 50, 56 percent with millennials. Two thirds of all search will be done by voice by by 2020. So there's a huge shift in the way that people are interacting with the technology. When you look at the 52 billion objects, it will be connected to the Internet by 2020 cars and fridges and all that. Only five percent of them will have a keyboard. So in most cases, you're going to talk to Alexa or Cortana or Google to get something done. And that has a huge change on a lot of things. One is the creative experiences. You know, when people are not swiping and typing, how do you create a, you know, we did a Amazon Echo skill for Helmens in the US, which is a mayonnaise for recipes. So it's a completely different way of thinking about the experience because it's all voice interaction. It changes the way you optimize for search. And not many people do this right now. They still think of search keywords as text keywords. Natural language queries are much longer. You need to think about your own voice. And I always laugh because honest to God in this industry, there are always three categories, verticals that lead every innovation when it comes to digital. It's usually gaming, poker. It's usually pornography. And the third one's pizza. And I'm only going to talk about one of them today, but everything that's happened is, you know, a video streaming, click to call, you name it happens there. And when you look at Domino's Pizza, for example, in the US, their app that's on the phone is all voice interaction. It's called DOM. When you open up the app, you can talk to DOM, you can order pizza through DOM. And what they've done, getting back to the first point, is they've done a phenomenal job of integrating themselves into this holistic experience. When you order a Domino's Pizza and you connect it into your Nest system, it automatically turns off the sprinkler when the deliveryman arrives. It automatically rings the doorbell to alert you that the pizza's there. And I think you're going to see a lot more of that. And it's kind of turning the whole model upside down because in a world where we're so busy, we have so many things going on. I don't know about you, but like every time somebody says, so you have to watch a program on Netflix, I kind of groan because I think, oh my God, I got to add that to the list of 70 other programs that people tell me to watch. And then it's great when you watch the first episode and you don't like it. It's almost a relief, like oh my God, I don't have to worry about the other 20 episodes. So in a world where we have less attention span and more things going on, companies like Domino's who just do things for you, they make it easier. So whether that's your coffee machine, automatically reordering capsules for you or your washing machine, automatically reordering personal or whatever the case may be, I think those are the companies that will be most valuable. That will be the ultimate advertising in the sense of the brands that you talk about will be the ones that just less clutter and more helpful things to let you get on with your life. I understood. I will throw this discussion open to the audience if they have a question for Norm here. Making, oh, sure. You sit at a table where you see what clients and especially global clients are doing in the US, UK, Europe. When you look at India, what is your forecast for the next three, five years, purely in terms of digital spends as a percentage? Where it will be? It's at eight, 10% now. Will it be like US, 28% or will it be like UK, 45%? You know, I don't, I don't, I should know the answer to that, I don't know. I'm sure it's going up. And you know, the question that I got a little bit earlier, I was doing an interview, was has digital dropped because of all the issues around brand safety? It has not dropped.  But it's irreversible in the sense of everything's simply becoming more digital and people are spending more time with digital. If you look at, I don't know about India, but if you look at linear TV viewing in the US has gone down by 10 hours on a weekly basis with, particularly with millennials. It's not to say that people are not reading quote unquote newspapers or watching more TV, they are. They're just not necessarily doing the ways that we did growing up. So there's a migration and I think for, for publishers, you know, it's funny because when I do these media juries we'll have the best newspaper of the year. And I look at that category and it's funny because everybody does a three minute video for what, you know, their little pitch for why they're the best newspaper of the year. And typically about 30 seconds of the video is about the actual newspaper and the other two and a half minutes about what they're doing in mobile and what they're doing in iPad and what they're doing. So you've got the shift from companies that are known for a device or a format into actually companies that are just creating really good content, really compelling content. And the consumption of that content can happen in many different ways, but increasingly I think it is happening in digital. So I don't know the number specifically in India I just got in last night, I should have looked it up, but I do know, as I said, it's about 35% globally right now. It'll be 46% by 2020. And you may think it's not gonna happen. I've been doing, I remember when I started in 1995, digital was 0.005%. It's irreversible, it will keep growing. And we've got 40% of TVs in the US are now connected to digital. You look at the over the top services with Netflix and Amazon, which are increasing. Bizarrely in the US right now, this is people are cutting the cords on the cable. They're getting rid of the cable. And there's this new trend with Gen Z who get their TV sets. They basically use Netflix or they'll get the Amazon Prime or they'll get Apple TV to watch all their content. But every once in a while there's a sporting event that comes along that they can only get through linear TV. So they're buying antennas, old fashioned rabbit ears and putting it on their TV. And tennis sales in the US have gone up dramatically. Now the question is the moment the cricket and the moment the World Cup and the moment the Olympics get bought by Amazon, game over. I mean, linear TV will subside, at least in the US, I don't know about here. And Amazon will pay a lot of money for that because the only thing they care about is you subscribing to Amazon Prime because once you subscribe to Amazon Prime you'll buy twice as much on Amazon if not three times as much, according to McKinsey.  So once those rights come up which they will happen over the next 10 years, look for Apple to buy them, Google to buy them, Amazon to buy them. They can buy them globally if they want to and they've got the pockets to do it. And that will be the moment when linear TV which frankly most countries right now is only there for live events. That will be the moment when there'll be issues. All right. Yeah. Would you be able to sort of throw some light on that? Is it? Yeah, it goes back to the- Probably because of safety issues. Yeah, but if you listen to what Mark Pritchard says very carefully, he's not abandoning digital. No, he is not. I think, and you know, I can tell you that you can spend a lot of money on digital and you can waste a lot of money if you want. And that does happen. From our perspective, whatever we invest, we hammer home third party verification. We will not pay for the impressions unless they're fully viewable and our standard is 100% versus IAB which is 50. We beat them up on brand safety. So we're fairly certain that the money that we invest in digital is wisely applied and is being seen. But not every company does that. And I think probably what happened with P&G, I don't know who does the media, but somebody took a step back and said what in the world is going on here? And they were probably wasting a lot of money on digital. But if you listen to Mark Pritchard, it doesn't mean they're gonna kill it or eventually it will be brought back. It'll just be brought back in a highly disciplined way. Yeah, I had a question. One of the tensions I see is between agencies and marketers. Is this discussion about scale? So typically some of the hardcore digital concepts like content marketing or influencer marketing, especially influencers because nowadays we see things like micro influencers. When these ideas get presented to the clients, clients often the common question is can we scale this? Yeah. Often initially in the digital programs it becomes a problem because you need to seed the idea, grow the idea before it can be scaled. So do you see this kind of tension reducing? I mean, will the clients move towards appreciating micro experiences or do you feel agencies will have to keep looking for scaling options before they get the adoption of the idea? Well, I think it depends on the way that you look at it because when we look at innovation opportunities, that is one of the criteria that we will look at. Is this something that's scalable? Now the question is what do you mean by scalable? So one named clients, but one of the clients that we have is interested in the learning. So not specifically whether or not that influencer needs to be scaled for 100 million people or whatever. His main interest is does it work? And can we apply that logic and that model to other parts of our business? Whereas there will be other things, particularly I think with media investments in areas like Snapchat where the creative formats are very different, so it's much more labor intensive. Do they really wanna put investment in that area? Is that something that they feel that has legs and longevity? So I think it's a really good question and there's different ways of looking at it. I think the remains even with zero budget, with zero-sum budgeting and all these scrutiny that a lot of these companies, there still remains a desire and a recognition that unless they keep testing things, they will fall behind. So I cannot think of a client of mine that doesn't wanna know about voice, doesn't wanna know about AR, VR. Now they may not spend a lot of money on it but they wanna keep a toe in there to figure out what's happening because they recognize through that second wave of disruption mobile, that first wave of disruption desktop, a lot of them were laggards. And when you look at the S&P 500 in the US right now, the average lifespan of an S&P 500 company has gone down 50 years. It's only 15 year average now. So it doesn't matter what size you are. There's two guys or gals in Bangalore that are ready to disrupt your business tomorrow and they don't need a lot of assets. What they need is just agility, speed, some venture capital funding of course, and a lot of data and they can do a lot with that. So I think when you look at some of the acquisitions made recently, Million Dollar Shave Club, some of the others, I think it's a recognition that they don't wanna get caught in that position again. They're gonna have to be a lot more agile. Good question. I will unfortunately have to stop taking questions from the audience. I think it's fortunate for them. I think they're ready to move on. No, I think it's rapt attention that they're looking here with. Thank you, thank you. Thank you so much, Norm. Yes, let's hear it for Norm, please. And I hope this is working. If I may invite on stage Mr. Vinod Srivastav, Senior General Manager, Jagadran Prakashan to please come up on stage and felicitate Norm for this brilliant session and being kind with me also. Thank you so much, Norm. I had a great session with you. Thank you so much, Mr. Srivastav and thank you so much, Norm.


Good evening and welcome to episode 326 of the Private Property Podcast. I'm your host, Uzaman Duman Komalo. It's the Wednesday edition of the Private Property Podcast. If you join us for the first time, welcome to the only Daily Property Show in South Africa that helps you on all things relating to property. Make sure that you go to our Facebook or our YouTube page to catch up on all the great content that you have already missed out on. And to all our regular viewers on Facebook and Instagram as well as on YouTube, welcome to it. You know how we do every single weekday. You and I have an appointment at 7pm, but we tackle a hot property topic with expert guests who help us make better property decisions. And talking about making better property decisions, you know, you can also catch a whole host of other incredible shows across private properties, social media pages. As it is a Wednesday this evening, you can catch SD classes on the First Time Home Buyer Show, which is always in conversation with people who've not only walked that First Time Home Buying journey, but have gone on to grow their property portfolio from strength to strength. And on Tuesdays and Thursdays, you can catch a board in In Farma on the Farming Podcast, which always helps us with all things relating to agriculture. So whether you want to start your own video garden at home, which I'm doing, as many of you who follow me on social media would have seen, or of course, exploring going into commercial farming and having a better understanding of what lies ahead, that is a show that you want to make sure you tune into. And every Mondays and Fridays, Chad brings us the Home Shopper's Show, where he takes us through exquisite homes that you can find on www.privateproperty.co.za. And of course, that is every Mondays and Fridays at 8pm. Those are the great shows that you can tune into every single weekday at 8pm. So make sure you set those alarms and catch up on all your favorite property shows. Well, this evening, I'm quite excited. Before I even talk about what you can expect on the show, you also know that on our Facebook page, we're running an incredible competition. That had three parts to it. You've already met the one part and we're so excited. Remember that first part was us wanting to reach one million followers or likes on our Facebook page. And last week, you made it possible. We've exceeded that one million mark. And the last two bits is we've shared this on, we've pinned it on our Facebook page. That is, of course, we want to get 10,000 comments on that post, as well as 10,000 shares. We're just over the halfway mark with both. So I know that you at home can make it possible. We want to reach those 10,000 comments and of course, those 10,000 shares. So do make sure that you continue sharing and engaging. And of course, you stand a chance of walking away with 500 grand in cash, should you be called. And one of the big things about that competition have to be watching us live so that you can claim your prize. The money bag this evening, because we didn't have a winner yesterday. It's an accident 1,500 this evening. So 1,500 grand is up for grabs. We're going to be announcing who the lucky winner is halfway through the show. If you call your name, make sure that you drop us a message down here below so that we can make sure that you give your money. Remember, if you know that you participated, you want to claim the prize. I love giving away money. You've probably seen this. We're doing it every day now. And definitely if you want to give away this money that's in the money bag. Well, that's some of what you can expect on our social media pages. I'm also later on on the show going to share some of the great reasons that you've given us on Facebook of why you love private property. We love hearing from you and absolutely love going through some of these great reasons. I'm going to be sharing with you later on on the show. But to get us started with our conversation, I have on the line, certainly with us this evening, we're going to be looking at DIY trains to look out for this spring. Good evening. Thank you for having me. It's always such a pleasure. Every time you come on here and every time there's somebody that shares the same surname as me, I always have to put the disclaimer that we're not related. Although somewhat down the line, we're all related. So people mustn't think there's a bit of nephatism in the midst. But I must say, Jean-Noel is one of my favorite, favorite DIYs. I love her stuff on Instagram. So do check it out, LK Homes on Instagram. And we've even shared the links down here below. Her work is absolutely amazing. She actually makes me wish I loved DIY as much as she does. I like it, but my like is very mild. The energy, she is just like the big deal when it comes to DIY work. And obviously then the best person that we can speak to about this. I think, Jean-Noel, before we even look at some of the trains that we can expect and can probably even plan for spring, I think let's just dispel the thing with DIY that it's difficult, that you absolutely just need an expert instead of trying to do it yourself. Because it can be such an intimidating thing. I know some projects have intimidated me in the past and it took a while to kind of warm up to some of the work. And now I'm able to sort of just do it seamlessly. So how do we first just kind of dispel the myth that it's all difficult? You're just going to struggle. Rather just get a professional to do everything, even the small things that you'll probably be able to do at home. I think with DIY, like any skill, you just have to start, but also practice makes perfect. And the more that you do it, the more confidence that you gain.  And I think the most, the one thing that I love the most with DIY is looking at something in my space. I'm like, I actually thought of that and I made that and now it's there existing in my space. And there's a certain level of pride that comes with creating something of your own. Obviously, you're not going to go and build a house the first day. And you shouldn't. Absolutely shouldn't. Please don't. But I would first start off with like, before we move on to painting, do things like spray painting. And then you take it from there after you've actually gained your confidence. And I think that's such a big one, right? That baby steps certainly is something that you need to consider. And it's the same even with property or property investment. You're not going to start with investing in let's say a commercial mixed use building. When you've never, for example, bought your first investment property or then managed a smaller block of flats and then only go for the 20M building when you've got zero experience. So you have to start small, get a handle of some of the basics and some of the fundamentals before you go to the next step. So when we then look at some of the trains this spring, because then later on in the show, we'll definitely look at the kinds of projects that you can do as a beginner. So you want to try it out a bit. And then people who obviously have a little bit of experience, what they can potentially consider doing for spring. But generally, when we look at some of the trains that we can look forward to, what would you say are some of the key trains that people or certainly within the DIY space that we can look forward to for spring? So I think the first few things is the use of colour. So we are going for much more lighter, warmer tones. So white is definitely the girl that she thinks she is. It just brightens up the space and it really brings in a new life into a space.  And so even with the use of natural elements, so we are seeing a lot of wood being used and way that you can moving away from more of the metallics, than you getting in with more of the natural elements. And I mean, even with metallics, but you'd go for more like deep grounded metals. So those are the kind of trains that we're seeing very light, very airy and then, but I think the most important thing as well in very important when following trains is to do something that you will love and that you will enjoy in space. And I actually love that you've pointed that out because I was about to ask you, how do we then choose, especially when it comes to trains, what we adopt or certain elements of what we adopt? Because we see trains, especially when it comes to our homes coming in and out of fashion. I mean, some of the things, for example, in the interior that are in fashion, depending on what kind of homes are, even for example, the gamazine walls. I know that's something that so many people in their homes are doing. I love that one of the things that we are doing with, for example, our floors is having slightly bigger tiles instead of those small tiles. We know that it opens up the space a bit more and making sure that even the space that we use, you don't use a five millimeter spacing. You actually want either one millimeter or two millimeter so that it looks seamless and just having the same floor everywhere with the same tile. So those are trains that we're already picking up in terms of just how we do our interior and even to a certain degree, certain exterior. So what are some of the best tips that you can certainly share with us at home when it comes to choosing what to adopt so that your home also looks better? Because I think many people, they see the great properties we always share across our social media pages. And I know one of the things is, when I look at, especially the feed, whether it's on Instagram, especially on Facebook though, is you get a sense of what's happening in people's homes inside. And when you look at some of the very expensive homes in this expensive estate, I always just take a little bit of what I like there. I may not be living there just yet, but I'm like, oh, this I can actually recreate a little bit. So how can we best take trains that are still speaking to what our personal taste and preference is? I think it differs from person to person, but I would say the more permanent something is, I would go with more of a timeless piece. Even if you can change your tile every season, you don't necessarily want to have to go through the admin of changing your tiles. So with things that are very permanent like your tile, your bathrooms, your permanent fixtures, I would say go for more of a timeless piece. And even with your furniture, so you may be your couch and your sofa, go for something that'll go throughout, that'll give you a few years or however long that you would want to keep it. And then really accessorize and change trains with more of things that are very easy.  And these are some of the things that you can either store them away should you want to keep them or then either give them to somebody else or donate or whatever it is. But I would say the more permanent something is, go for more of a timeless piece there. We are seeing the love on our Facebook page for those of you are watching us on Facebook. Remember to drop us those green hearts. I also want to know from you at home if you are a DIYer. And if you are, what are some of the projects that you have done so far? I once did, you know, my own bookshelf, which was really quite fun and quite cool. And I really enjoyed it. And I think it made me more and more comfortable with using a drill. I'm obsessed with using a drill. I actually want to keep a wall far away from me because I just want to drill everything in. So I want to find out from you at home, what are some of the projects that you have DIYed, especially if you are a DIYer. And I see here, yes, I love DIY homemade decorations. And we're also getting some love from Amirantia Padajim, as well as Michelle Balmarant, also sending us those green hearts. And of course, Michelle Balmarant was one of the winners last week and who was watching us live and cleaned her prize. I also see you, Kunumo, saying so informative. And we've also got Farana Siddiqui saying, I love today's show. I'm taking notes for top tips and trends. Thank you, private property. And that's some of the love that you're getting on our Facebook page. And we're going to get some of the great, you know, ideas of DIY projects that we can do with Oolitorono Locomalo. We're going to go for a quick break. We're going to see who the potential winner for tonight's show is. And you know, I'm only saying potential because you're going to need to message us before the end of the live in order to claim your prize. Let's see who the winner this evening potentially is. And the winner this evening is Fukarabonpo. If you are watching us live, make sure you drop us a text down here below and let us know so you can claim that 1,500 rounds. That's how much we have in the money bag.  This is a nice extra, like in Banzela and Yamazala, you know, or not even Yamazali, Banzela, that you didn't have to work very hard to get. So, Fukarabonpo, if you're watching us live, make sure that you drop us a text down here below so we can get you this 1,500 rounds. Before we get to more of the love that we're getting on social media and some of the great comments and, you know, questions that you have for us. I want to go through and just, I'll take one. We'll do the rest later on in the show. Of course, on our page, we'll also ask you for why you love private property. The moment we reached 1 million, we certainly have, you know, more than 1 million reasons why we're happy. And we will ask you for your 1 million reason why you love private property. And we've got Kellen Avins saying that I love private property or the exquisite property they have available, competitions they have on social media, and the weekly podcast that's full of great advice. Thank you very much, Kellen. We're going to keep it coming, right? We love getting the feedback and we're absolutely going to keep it coming. Now, no, no, no, I think one of the things then is we already know that so many of the viewers at home are DIYs, love DIY, and some are maybe the way I was in the beginning. I was like, who guys know? I can't, I just, I can't be that person. When we look at beginners and what they can potentially look forward to trying out as a beginner in spring, what are some of the smaller projects would you recommend a beginner who's still, you know, either too scared or either too intimidated to pursue DIY? So I would definitely recommend something like either using spray paint or normal paint to repurpose an old vase. So let's say you went through a whole brown phase or a red phase where now you just want to make it suited to your space and there's also, this trend has been around for quite a while using, adding baking powder or bicarbonate of soda to your paint. And it actually creates this beautiful rough texture. So sometimes you also find that you've got these very big pot, pots that you would put your plant in and you just want to give it like a new fresh. There's also the match trick where you would paint it and then just rub it with some soil on it. And it just gives it this very rustic feeling and then that just adds to your space. So something's more like that. And that's not permanent. And the risk of messing it up, you can just like, it's just an old vase. And but I mean, I think it just gives your old items a new fresh life. And I like that because I know you've also done it. Like I follow, I love the projects that she's done. And I think one of the great things with them is you also just be like, okay, no, man, I can do that. That's not that, you know, it doesn't look too intimidating. And it's not to say it's automatically easy, even everything requires a bit of work. But you're also thinking, no, this small component, I can work with this, you know, I have that one thing at home that I want to repurpose. And it's always so useful when you think about it.  Also, if you're not a DIYer, you know, why are you not? Is it, you know, too intimidating? Or you're just like, yes, in just outsourced, all of it, all of it, all of it outsourced. We've got Ussemi Mahatze on Facebook saying, yes, I do 60% of the stuff DIY when I do renovations at my properties. It saves lots of money, but also you need to know what you're doing. And that's a very big one, right, knowing what you're doing. There are certain things where you absolutely want to get a professional, but as you can, you can get away with doing them yourself. We've got Untu Nunoz saying, I also love DIY. I once made a table with my mom. I love that.  It's always great. You're making stuff with friends and family because it's just, just such a great way to bond. And we've got Pumein Zegutilesi saying, the laminate floors, they hurt my feelings low. I thought I was the one, I was the only one with the drill problem. So I am busy changing my last curtain. Listen, you're not the only one. I think the big thing that I learned with, you know, with the drill, and I tried to stay away with certain things because I'm like, I don't want to damage some of my walls. And I think it helps when you also own some of the properties because you know you can drill it will. But it's one of those things that I quite enjoy. And we're seeing some of the great love on our Facebook page, Haluna Luchman. I see you, you're watching us. And of course, I also see, who's the, I also see Farana Siddiqui congratulation, congratulating rather Ocarabo Mfok, who is this evening's winner. We're still waiting for Ocarabo to raise their hand and let us know that they are indeed watching us live. Now, when we then look at people like you or Menzi who know their way around the drill, even like Husemi and you know, like Opalesa, what are then some of the projects that people will say who are in the intermediate and sometimes even slightly more advanced stages can consider, especially in spring? So, so for more of your intermediate and advanced DIY, you can definitely do projects like a coffee table. And so those things way, it's just a nice personalized thing like couch arm rests and a bookshelf, as you've mentioned. So you've collected a few books through lockdown. And now you just want a lovely place to stack them is different ways of how to make a bookshelf. So definitely, I think also for me, wood is one of my favorite mediums, because I mean, it's just one of those. That's just very easy. Well, let me not say very easy, but it's one of the mediums that I enjoy working with. And there's so many things that you can make. I mean, I recently made a bench. And it's not something it's not a bench that I would sit on, but you can use it as a decorative piece in your house.  So so those are the kind of projects that I would definitely recommend for an advanced DIYer. And you know, I think floating shelves, I love, love, love floating shelves, because they're just the ad character in the room.  And it could literally be just to put one thing, right? Because you're not trying to stack all your books in a floating shelf. It's for the aesthetic, and to just make sure that you put up a few things on your wall. I see some of the love that we're getting. And some of them, you know, it's new names that I haven't said on air that I'm absolutely loving. Vanessa now is watching us sending those green hearts. And I also see you a whale hip on on on Facebook. And I see that happiness Malulika saying to Zama network, we fixed my network issues. We were listening. And because for those who are probably watching us for the first time was claiming about how terrible my network has been. And so we went ahead and we're like, nope, we need to change this because we want to make sure that you're always able to watch us every evening. And of course, share us well and see my face as a few comments for the past two days asking, where am I? Well, I'm back as promised. We've also got half on Facebook saying paint work is easier. And you can always repaint most stuff to match your color schemes, depending on the latest color trends. We've also gotten a name saying congratulations to Carabo. Of course, we're still waiting for Carabo to text us. We haven't unfortunately heard from them. They still have seven more minutes to get back to us as much as, you know, as quickly as possible to claim that prize. And, you know, so then when we look at holistically, some of the things I want to look a little bit in the exterior, because I think exterior projects are, I feel are those that you're able to be slightly risky with, you know, and it can fail. It's not too much of a train smash. It's easier to work with the field project outside of the home than it might be inside of the home in terms of ideas of what we could, you know, do outside of the house. You know, what are some of the things that we can look forward to doing to our outside spaces? I think we've seen that also I mean, talking about spring, we are thinking flowers, we are thinking out in the garden.  So definitely thinking about outdoor furniture is not the easy of it, depending on the skill level. This is where we can really just do something. So thinking of outdoor furniture, there's very easy ways of just making very simple benches and couch seats and those sort of things. And also looking at planter boxes.  And depending how whimsical you are, you can use different colors and then just give your garden or your exterior just a nice added colorful touch. And but I think also it's just a matter of also having fun and really concentrating on what you use your space for. I mean, if you're not going to sit outside and do a whole herb garden thing, and you're not going to water it.  So it's just using your space and then making whatever it is that you need. Going to more of your comments at home this evening. Of course, we are also sharing the one million reasons why you love private property. As you were sharing on our Facebook page, we've got an elder evidence saying I love private property because their shows are always informative, interesting and full of fun. My favorite part of my day is tuning into the private property podcast. I also love private property because they are caring, keep up the good work fam. Absolutely love that. Anelda, thank you so much. And the last one for this evening coming from Mokhale Mokhale saying I love everything about the live broadcasting because I've learned so much from the last year when I joined you guys here on Facebook. I am young, lazy, looking forward on the future. I now know what to follow and what to do when I want to buy a property. I already have information and so much knowledge. Thank you so much private property for the knowledge you give us from Monday to Friday. I love you fam. And I love that, right? And I think part of the thing with this family is that we love making the circle bigger and bigger. And that's why we want to make sure that you guys at home, especially on our Facebook page, share the lives that we have so more of your friends and family can also join in on the informative sessions that we get to have every single weekday. And we've got Oonom Vula, Mutenei saying, fam, I'm telling you, Pity was my twin and you didn't give the mula today and here for my sister. And of course, she's making reference there to Ocarabonpo as we are waiting to see if they're going to claim that money before the end of the broadcast.  And before we even get to wrapping up, maybe first let's actually look at what we can also do inside of the homes because I was asking with outside because easily the outside spaces is one of those things that we neglect a lot. And I know that even when we're looking at selling your property, for example, people don't put in as much work in just doing the basic gardening. We're not even asking you to bring in a landscape but just your basic gardening. What are some of the smaller projects that we could potentially do inside our homes, whether it's the bedroom or perhaps even the lounge and even the bathroom because I think that's also just a nice way to make it and give yourself a nice spa treatment in the comfort of your home. So looking at things, I think, irrespective of the room, one thing that I love is framed art pieces. So I mean, a lot of home stores sell these big frames where you can change the print inside. And that gives you the freedom to depending on the mood that you're in, the season that you're in and your style, you can then just chop and change those art pieces. And another great thing is actually make your own art. So be it abstract, be it a real painting of something. And I mean, if you live with a significant other, this could be a date night, an indoor date night thing where you guys create your own art and hang it in your house. And it's just a nice story to have in your home where whoever comes and visits you guys say, we made the artwork. And so for things like that and looking at for like scatter cushions, you can also make your own where you don't have to sew by using textile glue. So you just get pieces of material.  And then just make your own that there's a lot of YouTube tutorials on how to make cushion covers without having to sew anything or get a zip. So definitely feel like that. And also the one I love paint. So for something like a feature wall, let's say an entryway or you have that specific wall that you just want to give a bit of life and character. And I mean, you can get away with like one liter or two liters of paint, which over time is not really expensive. And depending on the mood and the season, you can change it too. I know that we're recommending all kinds of different projects that we can do in our house. Some may seem even intimidating. She has an amazing YouTube channel herself where she takes us through some of the great projects that she does. And obviously always just makes it look so easy and seamless. And I think that's one of the things that I appreciate. And when she even talks about making your own art, the art behind her, because I can see you're also seeing it at home, she did that. You can see I'm a bit of a stalker, right? Like I follow this that we have on and I follow the work of the guests that we have on the show. So she did what's literally behind her right now. And so she really does practice what she preaches. And I think the really big thing that you share this evening is having fun, right? Because at the end, it's not your job. It's just a great outlet for you to try out something new and to be as creative as you possibly can. So you also just want to be having fun along the way. Before I wrap up our conversation, I want to take the last few comments that we're seeing on our Facebook page. I'm loving, loving, loving them. I'm saying that my ladies, you are absolutely amazing. Oh, I get it. Beauty with brains, hashtag women in property. That's exactly what we're doing this month, right? Making sure we only speak with women, because we know that we've got the expertise to talk all things property, not just throughout the month. We could probably do it the whole year if we wanted to, but we're not going to leave the force out. And that's exactly what we wanted to do this woman's month. And I'm saying you ladies inspire me. I also have a dream of getting into property one day. And it's so nice to see black queens in property. I'm inspired. Thank you very much. And those are some of the great comments that we are seeing. One of our top gang members saying would love to experiment with personalized wallpaper. Mother, check out this on Ola's page. That's all I'll say because she's done that. She's done amazing features on her bedroom wall, which looks stunning. And you're definitely going to get great tips from her on how to do that better. I also see you watching us there on our Facebook page. And I think to wrap up this evening, and I see that unfortunately, Karab Empor did not claim the 1500 rand. So it seems we're going to have a roll over tomorrow. And I hope whoever wins tomorrow is going to be watching us live so that they can claim their prize. Before I let you go this evening, any final tips for our viewers at home when it comes to all things DIY and making it as fun and not intimidating as much as possible for them. I think the best thing is to have fun and really enjoy it.  It's your space. It must suit you. And trends come and go.  So always make that you enjoy. And I mean, also safety first, especially when working with power tools. So if ever you haven't worked with a drill before, get somebody to help you the first time. But I mean, enjoy it.  Once it catches you, the bug, it's caught you. Yeah, no, definitely.  You want to the first time, you definitely want somebody who can help you. You were saying earlier that he's, you know, putting up the curtain rail.  Because once you put those curtains up and you know, gravity will do what gravity does, it can easily fall. So little things like that, getting somebody to help you the first time watching the channel on YouTube will also be able to give you those great tips and how to, you know, best navigate that as much as possible. Well, that's it from us this evening on the private property broadcast with myself. Thank you so much for joining us this evening. It's always such a pleasure to have you on the show. Thank you for having me. And that is the founder and owner at LK Homes. We have shared their details down below. So check it out.  And to wrap up, I see Vanessa now saying thank you, Zaman and Carol Nolo. You are both super amazing. We've got Celini placing someone. Please rub some luck on me. And I'm sure that's for the money so that if she wins, she's obviously going to be watching us live and can claim that money. And Unumvula saying, do what you love or like. And that's a big tip that Lucero Nolo has also shared that you really want to try out something that firstly, you're just going to enjoy. And of course, have fun. Don't be afraid to fail. It's okay if the first project is a bit of a flop. It's fine. That's how you are going to learn. Well, that's it from myself as I'm going to walk tomorrow this evening on the Private Property Podcast. I'll be back on your screens on Friday. And I actually need to say why I am not on the show on Thursdays because I see, you know, a few of you have asked, you know, the team knows why I can't do the show on Thursdays for the next few Thursdays. Many of you know, I also study property. And Thursdays, there's literally a live class, a law class that I do so law for property development management that I have to attend. On Thursdays, it's live. Must put on our cameras. We're engaging. We're looking at your case laws and the law around property development. So if anything, it's a great way for me to also be able to be of assistance right here on the show. So that is why on Thursdays, I unfortunately won't be on your screens for the next few Thursdays until this particular course is over. So all the other ones we're able to do virtually and it doesn't disturb the show. But this particular is the one that, you know, we must go live. But it's fine. It's law. It's slightly different. So also just need to learn as best as possible. Well, I'll be back on Friday. Tomorrow, you're going to be the capable hands of Oheti, who is an entrepreneur. And I know that if you watch a show, you would have also seen her on a show husband has also been on a show. So that's something that you can look forward to tomorrow. Well, it's a Thursday, it's a Wednesday, so you can catch a lesson at 8pm with the first time home buyers show until then hoping you're staying home and staying safe.


This study found that there are significant socio-demographic disparities in COVID-19 vaccine uptake in Denmark. Younger people, those from non-western backgrounds, those without a PCR test, those with lower levels of education, and those with low disposable income were less likely to get vaccinated. These findings suggest that targeted interventions should be implemented to ensure equitable access to vaccines across different populations. This article was authored by Mia Ajamais-Gram, Ida Rask-Mausen-Helms, Paul Valentina-Brandt, and others.


आप एक अग़ी तो दिशकास वहद रोल अप प्रिसिँ इन रीतेलर सटाटची जिस तरीके से एक रीतेलर के लिए प्रुडक्त बहुत अहमीद का हमिल है उसकी पाकजिँं की हमीद की हमिल है उस्की येवेलिबिलिटी, उस्की मर्षिन्टाइजिं, उस्का दिस्पले, हर चीज, उस्की आफ्टर सेल सर्विस, उस्की सर्विसेज, तो तमाम चीज आह्मियत की हा मिल है, उसी तरीके से, प्राइसिंग की भी बहुत लिए एक रीटेलर के लिए. तो सब से पहले, आज जाम दिसकस करने लगे है, रोल क्या है प्राइसिंग का? एन रीटेलर स्ट्रतची. तो एक रीटेलर के लिए, येदी स्कृष्ल पाट प्राइसिंग, बकुस अग ती इंटर डर्टेलेशिप, किस चीजो के दर में, बिט Honey the objective of the retailer, और इसके इलवा गर आब राप करते हैं, तो अदर लगोंईद, अदर रीटेलर स्टरतिची के. क्या उसकी प्रीसिंग श्टरतची ठाटेईग एह, आस्परिज उरिजनल रीटेल अब्जेक्टिट्च।।, if his retail objectives are that the retailer wants to earn higher profits then pricing should be accordingly set to that this cannot be the retailer is expecting that the high prices will be charged on the other hand he is expecting that the customer will expect too much turnover because there are not two things aligned अगर चीच थे मैरे ि exclusion.. दीवां अगली णेना सोग़े यें Standards & सब आक औत मी� median थीमने ओवाई ठीं तो थी बात यह है, के प्राइसिंग दिचीन्च मुस्ट भी इन निंटेगरेटटटट्टटट्टिब मेंनर, तो जो भी हम दिचीन लेए, उस में आंटयगरेषिन हू प्रोपर तरीके से अपके प्रोट्ट के साथ अपकी सरविस्झे के साथ, आपके सपोड धेपाट्पन you have to make purchase decision, you have to make all these pricing decision so number one, integration should be done between it and it should be in adaptive manner it shouldn't be that retailer should make a price which is not acceptable for customer customer is not buying on it because if it will be like this, then ultimately retailer is loosing the business it will be loosing more customers and at the end of the day, it will be spoiling its patronage similarly pricing should be consistent with the overall objectives the objective should be qualitative the objective should be quantitative whatever retailers have set objectives for themselves should be aligned with them pricing, policy, pricing decision should be aligned with them if it will be, then of course it will help to achieve the strategic plan because overall if we evaluate all aspects then retailer has to achieve all the building blocks to achieve the strategic plan to achieve the targeted objectives which he has set for himself and of course the customer is also a stakeholder the supplier is also a stakeholder the retailer is also a stakeholder his employees are also stakeholders his management is also a stakeholder and all the staff of support operating staff are also a part of it so to achieve the strategic objective the pricing decision should be in line with the retailer's objective similarly the pricing plan must be integrated we talked about responsive and provide good value to the customer it is very important it cannot be that if we set a price for a retailer or a retailer for a customer and he is not creating any value for the customer because customer is expecting at the end of the day because of the competitive environment that he will get some value he is not expecting that he will get 10 rupees and he will get 10 rupees of the product actually he is expecting that he should pay 10 rupees and in return he must get at least 12 rupees worth of product or benefit out of it after sale services convenience delivery installation any way any way to ensure that pricing should create value for the customer for example a retailer he sets such pricing that the pricing he can earn a very good margin but if that pricing is not creating value for the customer then customer will not buy these products till that product will not be sold till that retailer he will not be able to earn his margin in that situation so for retailer it is very important to set the right pricing that pricing which is integrated with his goals which is responsive to the customer and which is creating value for the customer if value is created for the customer so ultimately retailer's objective will also be fulfilled and if we talk about the other number then customer's objective will also be fulfilled because he will be getting a good product and the price he is getting a good product and retailer ultimately will take more turnover and will be able to ensure profitability


and you should be born into worship. Many people are not born into worship. Many people, when though it's time for worship, we're just standing. We're not in worship. We've been created for the pleasure of God. You have been created for the pleasure of God. You did not create God for your pleasure. And many in the West, we believe that God exists for us. Is it true? Come on, think about your life. God, when are you gonna do this? Lord, I want a better job. Lord, I want an increase. I want a Tesla. Lord, I want the best wife. I want the best kids. God, you were created to be a blessing to me. Of course God wants to bless us, but there's a two-way partnership here, right? God has created us that we would be born into all of his realm, all of his dimensions, all of his blessings, but also all of his requirements that we would partner with him together.


Thirty missiles were fired on the U.S. military base in Syria. A rocket attack targeted the United States' Al-Omar oilfield base in the eastern part of the Deir Ezzor, Govnet, in northeastern Syria, according to Al-Mayyadine. Citing a field source, AI-Mayyadine correspondent said that the attack came as a direct response to an American strike that targeted a truck passing through the Al-Qaim-Al-Bukamal border crossing between Iraq and Syria. In detail, the source said that 30 rockets were launched in the attacks and resulted in direct hits to the U.S. base located to the east of the Euphrates River, near one of Syria's largest oilfields. Importantly, the field source told Al-Mayyadine that the attack on Sunday at dawn came from within the Syrian territories. Last Sunday, Islamic Resistance in Iraq, an umbrella group for the country's anti-terror movements reported a drone attack against the U.S. Qasraq military base in the countryside of the northeastern Syrian city of Hasakah. Resistance forces also conducted a raft of drone strikes against the Ain Al-Assad airbase in the western Iraqi province of Al-Anbar, where American military forces are stationed. No group has claimed responsibility for the attack on the Ain Al-Assad airbase so far. Iraqi resistance groups have conducted similar attacks against U.S. positions in Iraq and neighboring Syria ever since Israel began its war against Palestinians in the Gaza Strip.


Hello, and welcome back to the craft box. My name is Brenton today. We are trying to get a brand new spell on my myth again I know we only just got ninja pigs, but the new Grizzly Himalore pack has come out and basically we're doing a pack opening because you know, that's how it works That was absolutely great pack there on the robe interesting I have absolutely no idea what's in this pack other than I know there's a myth heal a life aoe for four perps and a Storm spell I don't really care about the storm spell because you know, that's just how it works But um, otherwise that weapon looks actually pretty dope not gonna lie Do we gonna get it? No, but um, you know as long as we try we can't be angry. That's how it works This is the worst pick ever why why? Why just give me something good. Yeah, it seems to be absolutely nothing Absolutely nothing. What is what is the those that hat looks really cool? I have to admit that hat looks really really cool and I like and Yes, tower shield interesting interesting interesting The if I get another spell before I get this one, I will be mad shatter. Whoo, okay Yeah, it's not like good, but you know shatter interesting nice way to get shatter I guess if you don't have it. Oh, we got the pit finaris. Oh, we got one I think there's three pits. I think from memory From what I saw so yeah, we got one of them, which is good We got these ones these ones look kind of okay, not gonna lie. They look kind of okay we will definitely check them out at the end because We don't have any crowns. Oh, we got the same pit again Okay, finaris if you could you know, give me the spell instead. That'd be dope. That'd be really dope Oh another finaris. Wow. Oh Backpack is full. That's actually cool that they do that now. Okay. I'll be back when I am When I unfold my backpack, I am back nearly crashed while selling things got a lot for you quick sell But we're just gonna quickly hop on hop on pop on these When did we get I don't even know all fathers helmet looks really cool really really cool What else do we have we have the Rainman and we have the boots? Wow, we have like a full set of gear isn't that good and we have the pair which hasn't hatched yet and the wand which This is what the gear looks like. Let's just quickly take off our mount The gear looks Really cool. I love the hat. I really love the hat the wand I mean, I'm not really a fan of the spear ones, but um, you know the hat looks pretty cool I love the hat I might consider stitching that to one of my characters in the future, but um, yeah Let's just keep keep opening I guess and see if we can get the the rest of the things that we need not the pandemonium Horde pack that ain't ain't we got the grizzle time one So what do we get spell? Nope, of course not because why would we get the spell? Oh look absolutely nothing? Wow, why do you give so many housing items? I don't like housing items Fenris again loves giving me this pet. It's ultra rare, but we've got it what four times now G's G's Welcome to bring spinning all of us crowns Okay We got their helm the ice and fire ice and fire ice and storm ice and storm. That's weird It's a weird combination, but whatever what it whatever You can do weird combinations. I guess we got a lot of music things as well Which I'm not complaining about because I am trying to actually get all of the music scrolls For my death. So that's fun. Can we just get something good, please? Please something good Nope, okay, that's fine. Um, yep, no nothing nothing that we haven't already gotten We're never gonna get the spell welcome to my luck of not getting spells other than pigs in headless So, you know, that's fun. Can we please? Please. Oh, I pet hatch. Let's look out the pet real quick. Okay. Good job. Good job We did not have a pet that was hatched that we could open could open could equip Let's open one more while we wait for the other one Small Sunstone. Okay, not not nothing at all not nothing at all nothing absolutely nothing at all What do we got here more of the same Odin's helm? We got another one. We got the purple one Doesn't look as cool as the white one. Not gonna lie Read couch potatoes. They love us apparently. Oh, we got we got the storm spell TC We might look at that in a bit. Let's quickly equip this pit because we can we can look at it Oh my gosh What a beast what an absolute beast That is so cool This pit actually looks really really cool. I love it. I love this pit. Oh my gosh And now we're and luckily we have like so many of them all of the pets. Jeez. Um, okay Let's keep opening maybe wearing all of the gear will give us good luck Right give us good luck No, obviously not enough good luck. We got an imp. Wow. Okay, that obviously didn't work at all Didn't work at all who needs an imp. No no spell, but we got Fenrir. We got the ice one, which is cool So I'm pretty sure there's three fire ice and storm I assume But yeah, we got the ice one. Oh and the myth one. That's dope. We got them all we got all of the pets I'm not mad about that one that one actually is like really cool And I would consider using it on my death as just a like random pet to use just saying Oh, we got the that one as well just because of the colors of it. It looks pretty cool. Looks pretty cool Um, I wish there was a black and green one because that would be cool because I am currently working on that sort of color scheme for a stitch How many more not many more not many more can we get it?  You know gotta have those white wings. You get a lot of blades You get a lot of blades. What's this one? This is death death and fire. Okie dokie Also, this is all the level 60 yet just because my myth is obviously level 65 So yeah, we won't be getting anything other than level 60. Yeah, which is fine My backpack is full again. Can we we can just open it like that? Wow that is that is that is ingenuity and a half I will be back once I've sold all of these housing items. Hey, I am back. Let's continue on I love how we don't have to go into our backpack anymore, and we can just do it all from here So good. That means you can just buy more. We don't have many left We've got what one left. So maybe the last pack of the day we can get what we want. Maybe maybe Nope, we couldn't. Okay. Well, that is that has been our fantastic pack opening. How long does these pets have? They have two minutes and two minutes. Okay. Well, we will look at them another time Actually, no, we're gonna go and cast this This cool treasure card spell Let's just equip this one here All of this random gear that we don't need. Good job Where is it storm? Let's just look how let's just look to see how it is five perps. Whoo Whoo, five perps. Let's go to our favorite golden court. Let's just put on a mount really quickly Just this one. It doesn't matter. It doesn't really matter We'll do it in this gear just to see what it looks like and battle. I guess. I don't know But yeah, we'll go and Hit to go on court because that's where you should always test I suppose this wand has a lot of cool animations coming out of it So I'm not too mad about that like lots of particles particles are always good The more particles you have in the get in a game. It means the more better you are at life. That's how it works, obviously So, yeah, let's try on this wooden construct to see how good the spell is in fact how it just looks We don't need that so we'll just discard that five perps remove one charm or one negative charm and 475 storm damage. I mean, yes, please. Yes, please. We just need to wait for five perps We've currently got to because we don't have a storm musty obviously. Oh god. We get to hear the new spell sounds, which is um Some of them are okay. Some of them are not as okay Right. Yeah, they're not they're not always okay as others So yeah, because they changed a whole bunch of the starting spell sounds Like that as well. It's got an extra bit more of a roar in there Okay, we need to wait another round Right one more. Yeah four or five one more round and then we can cast if we fizzle I'm gonna be kind of mad blood that sounds so bad now That sounds so bad. I don't like the new blood that sound It's not as good as it used to be. Okay. Let's see Thor's hammer here. We go Damn it. We fizzled of course we fizzled Wow Wow, of course we would Gosh god love when you fizzle god love when you fizzle Okay, let's try that again Try that again Here we go this time. It's only got 65% so you know Okay, that is one of the coolest spells in the game like that is that is impressive Oh, we also got the ice one we can look at the ice one Which looks really cool basically the same but with blue And and look we have the death one or the myth one which Would be a good death one black and white really cool really like the death one and the fire one The ice ones good as well. They these pets are just so cool. Um, but yeah, that is all we have time for today Maybe in the future we can get the myth heel or the life Spell all that that is a really cool storm spell and I will definitely be trying to get that on my storm But otherwise, thank you for watching room to black and subscribe before we subscribe press the little bell So you know exactly when I post another video enemy McCraft outside box


I'm Stu Miniman with theCUBE, joined here by Ed Palmer, who's the COO of Winslow Technology Group. We're at their Dell EMC user group. Ed, thanks so much for joining me. Thank you. All right, so Ed, we talked to Scott earlier and Scott gave us a lot on the history of the company. You recently joined Winslow Technology Group, but you have history with Scott. So tell us a little bit about your background and what brought you over to WTG. Sure, so as Scott may have told you, we worked together earlier in our career and I was a system engineer, he was the account exec. We worked very effectively together and we've reunited later in our careers. All right, and tell us a little bit about your role as the COO, you were an SE, I believe that's part of what you have in New York. Yes, so the way we've defined my role, I have responsibility for sales operations, for professional services, solutions architecture and marketing. All right, so luckily things aren't changing that much in the industry at all. Wait, the companies you're working with, they haven't all been acquired since you came on board, right? So what is this, the pace of change and kind of the breadth and depth of what's happening in the industry, how does that impact your organization? Great question, so obviously the industry is changing all the time.  So one of the things I'm interested in is how do we streamline operations, how do we work more effectively with our partners? How do we fully maximize the partner programs and fully leverage all of the incentives?  Every company you're dealing with, they have different financial years, their incentive plans change all the time. You know, what's kind of the North Star for your team? How do they make sure they kind of have a steady push on things but, you know, we're flexible, can act with the changes that happen? Sure, so let me start by saying the Winslow team has experienced phenomenal growth over the past three to five years and we're looking to continue and extend that growth over the next three to five years. What we do is we put together business plans and we put together plans by partner and to your point, those plans are forward-looking but they're also broken out by quarter. So we're actually quarterly driven and we drive our demand generation activities around those plans. All right, and talk about the skill set. How do you keep up with training for the organization? It's a great question. So as a Dell EMC-Titanium partner, it is quite a challenge to keep up with all of the training and certification requirements. We actually got a jump on it earlier this year and we've defined our entire training plan for the year. In fact, I would say we're about 80% complete with those plans. They do require a lot of time but they're important to maintain titanium level. Yeah, so there's the requirements that you have from your partners but then Winslow Technology Group usually is pretty early on a lot of technologies. Scott, in his opening remarks this morning talked about, you know, compelling, hyper-converged hybrid cloud being some of the early edges. How does your organization play a part of that and how do you kind of do the communication with the field and the customers to know not only what to jump on but how to get your whole team embracing and pushing those items. Sure, so what we like to say is we are not trying to be all things to all customers and I would say we are differentiated with our approach. So what we look to do is define game-changing technologies. You may hear Scott talk about that and what we look to do is provide deep expertise in those technologies. So that drives our training and certification plan and we're looking to fully develop our pre-sale solution architects and post-sales professional services consultants to be experts in those technologies. All right, and Kira said, you know, what's your hiring plan like? You know, where do you find good people? How do you maintain and keep some great people? Sure, most of it quite frankly is through word of mouth through our employees and I would say the majority of our employee base are through referrals. So that's typically how we're finding great people. All right, we've talked earlier about how, you know, there's no shortage of change going on there. What's exciting you about what's happening in the industry and there anything that kind of, you know, concerns you about what's happening? Well, we talked about the dynamic nature of the industry and constant change. I think what's really exciting is the whole move to hyper-converged. We're seeing a lot of interest in hyper-converged solutions. The move to cloud obviously. We're seeing a lot of interest in point technologies like software-defined data center, software-defined networking and I think what's exciting for us is working with our breadth of partners to really understand how those technologies and solutions address the business needs of our customers. All right. Ed, want to give you the final word as you know, what were you hoping to gain when you come into this event and as you look at the customers, what are you hoping that they take away from this event? Sure, for me personally, this is my first Winslow users group event. I think it's phenomenal and I think for our customers, it's an opportunity to be exposed to the technology, to ask questions of our subject matter experts and I think come away from the event, thinking about how the technology can be implemented in their environment to maximize their business. Ed Palmer, welcome to your first event. It's our first time here. Thank you so much for having us. We'll be back with more coverage here from the WTG Dell EMC user group. You're watching theCUBE.