I'm still obviously in the early stages and like I said to you last night I've created me ads, I've done all the foundations you know, I've done conversions then I added the Facebook pixel and then they didn't work and then I went through something else with you where there's just another little tiny bit of code that you add under the pixel and then the custom was at the custom conversion, the event manager went active, so it all, so I pieced together and got it out there and I don't know whether me audiences are not big enough or I don't know whether, I don't know whether if I'm appealing to the right audience. The audience doesn't grow until you start running ads, so yeah you won't be able to really target the audiences just yet. Cos I think I've heard you say, I think I've heard you say to some when you do strategy call with people, I think I've heard you say and get the pixel down, get it working so I didn't know whether I just jumped the gun a little bit because I've seen results quite soon and when they stopped and there wasn't any, I don't know whether I started messing about with them then I started changing the audience. I started targeting different types of audience, but that was my question to you was should I have let it embed a bit longer and let it work. Yes, that's the number one thing, so like for example if you run an ad on a video, like let's say you run a Facebook ad. Okay, so if you run a Facebook ad on a video and you put a good amount of budget towards it. And you get thousands of views and what I mean by a good amount of budget. I mean, whatever it's going to take to get to get a few thousand so let me see if I can find a video. Whatever it's going to take to get a few thousand views would be would be considered good. So for example, this one right here. Let's see if this shows the views. So if I click on it. It doesn't open it up more normally it opens up the video all the way and then I can see the view count, but that doesn't show me the views. Let me see if I can find. See so you see how this one has 3.6 million views. So this right here that's that's way I mean that's that's a lot you don't need that man at all, but but if you ran a video ad. And let's just say you got 3,600 views. That would be a good audience to retarget. Okay, so if your video doesn't have a few thousand views. It's not really a big enough audience to retarget. Okay, that's that's the video. And then when it comes to your page. So for example, let's look at this one if I click on the image he takes me to a page on this page. His pixel will be on it. So here's his pixel. So he's tracking us with his Facebook pixel he has three different pixels. And so everyone who lands here so this ad this ad should have been running for for for a while now and what I mean by a while is let's just say let's just say let's just say a couple weeks 14 days. Let's say this this ad has been running for 14 days. And let's say he's spending. Let's say he's spending $10 a day. $10 a day he's been running it for two weeks now so he's already put $150. Let's just say 150 bucks. He's already spent on this ad. So it would be safe to assume that he has quite a bit of people who have landed here so far. If he's running the right ad that that's another another another question. The question is which which which objective. So if I click on the green button and I come over here to the objective. The real question is which objective is he running. You know if he's running the right objective, then after a couple weeks, he should have a good amount of people that have landed here. Now maybe maybe not a good amount of people who actually click the button and opt in, but a good amount of people who actually landed here good two weeks, a good daily budget, you would have a good amount of people that have landed here so far. That would be a good enough audience to start retargeting so now when you go run Facebook ad number two, you can retarget all the website visitors. Okay, but if we haven't ran it for that long or if we haven't put a good amount of budget towards it, our pixel may not have enough data. So it may not have enough website visitors for you to retarget. So it just comes down to it comes down to running a good daily budget and you want to be. I mean, everyone has a different budget. But again, if you're if you're really if the way you want to look at your daily budget is you want to look at what you're selling. So, so what, what are we selling and what is the profit, not the revenue. What's the actual profit like if I was selling $1,000 course and and my profit is pretty much, you know, it's a digital course. Yeah, so if my profit is about $1,000, let's just say $1,000, I should be I should be spending at least $1,000 a month on Facebook ads. Yeah. So that's how you want to look at it. What is the cost of your courses at $500. Is it just $100. Like, like, actually, you know what, not per month, I'm saying per day. So, so that's that's even crazier. Like, like, so if I'm so what I'm saying is if you're selling a course for $1,000. Yeah, you should really, really, really be looking at spending $1,000 a day. Now you're not going to do that right off the bat, but let's just say 10% of that. So we should really be spending if we're selling $1,000 course, we should really be spending at least a minimum of $100 a day. If you're not doing nowhere near that, then your pixel is not going to have a lot of data at all to retarget and that's to retarget. That's to build the custom audiences. That's to kind of touch on your concern about the audiences. The audiences may not be big enough just yet. Okay. So. Well, what I'll do then is I'll get it running again. I was, I was putting, I was running three with two different targets because I wanted to see what, which one where. Yeah, yeah, that's good. The ad, the ad sets and targeting different audiences. That's good. You want to do that. You don't want to set up different ads. Like, like you don't want to come in here and, and like, and set up like one, one ad targeting one interest. And then I'm going to set up a whole different ad and target a different interest and then set up a whole different ad a third one and target a different interest. Don't do it that way. Do it all in one ad. Yeah, that's what it is. I just have the same ad. Three running three times. Okay, so three ad sets. Yeah, so ad sets. Yeah. So it was the same ad. It was a video. It was exactly the same, but just add the ad set was different. Perfect. Perfect. Perfect. Like one was about mental health. Another one was people in the UK. So just, and then I thought so whatever works, the winner stays on and I'll keep on running that one ads. Yes. One that converts. Yes. Good. Good.  I don't know the conversion. Perfect. Perfect. And then you have your thank you page set up as a custom conversion. Yeah. Perfect. I just basically sat and watched one of your videos. Night and day. I'm doing it step by step. Good. I'm doing everything that you said. I mean, my landing page is on grace. The design isn't great. The thank you page isn't that great. But I just have to get something done.  So they're not the graces, but then we start on point. Yeah. Good. Good. And even if they're not the greatest, the good thing that's happening is you're getting data to the pixel. Yeah. So as long as people are clicking on your ad and they're coming over to your page, just make sure that that pixel is really active. And you're getting that data. Because you're, because that, that's another thing. It's, it's the ad that you'll, you'll, you'll kind of move around. You know, maybe it's a different image that works. So the same way you can split test the ad set.  You can do the same thing with the actual ad. Okay. So, so, so, so you can just like you have three ad sets, for example, you can also do three different ads. Yeah. So, so maybe try three different videos. Yeah. Or, or maybe try three different images. Yeah. You know, and then, and then after a few days, look at which one, which ones are not performing and then just shut those off. Yeah. You know, but. When it stays on end, doesn't it? Yeah. Because I think what I did, what I did today because I didn't have the, because I'm becoming a bit obsessed with it, with watching the traffic. On, because I know last night when I was going to bed, you said to shut it down. Just shut it down and leave it till today. So today what I did was I got up and I prepped and wrote some scripts for videos. You know, just, and then loaded them into Carter because you seem to say a lot that on your thank you page. Yes. You know, we just want to introduce myself and it just stayed in my mind because I'm really frightened of the camera. And I don't like putting myself out there, but I think you, you just said to someone, you know, it's a 30 seconds where you say hi. You know, my name is just introduce yourself. So I've uploaded. I think it was about six videos. Good. This morning. Good. And a lot of people, you know, they have their own reasons for not wanting to put themselves out there. Like I have another friend that I'm helping. And he wants to build a business on social media and online, but he does not want to put his face out there. He doesn't want to be the face of the brand. And you can do it that way, but it's just going to be, it's going to be, it's going to be, it's going to be more challenging and it's going to take a little longer. And you're going to have to run way more ads because now it's going to take way more convincing. Because people don't know like I'm so stinky. Yeah, you're right. We get to know like and trust a person. Yes.  So that's my niche. I want to help people because of being in business for so long. God bless you. God bless you. Good for you. And I know what it's like when you don't want to show up and when you, and you, you don't want to go to work and, you know, I've bought businesses and gone, what am I going to do now? I don't want it. Yeah. Yeah. I've moved my family to Australia and got them there and I thought, no, I don't like it. I want to go home. And I've been there hundreds of times before, but that's part of the ADHD. You sort of live on the adrenaline of an excitement and then once it's over, you don't like it. And everybody, people who've got, I want to support people and tell them that it's all right to not show up. You know, so my ultimate goal is to teach people about passive income who have ADHD. Wow. And place of their strengths. You know, because I find a lot of people who have ADHD are, so, you know, they could sing or they could do paintings. So that's, that's ideal for going online. Ashley, you need to put your face out there. You need to put yourself out there. People need to see you. People are going to fall in love with you. People need to hear your message.  You have to, you have to put yourself out there. You know how many people you're going to help? Like you have no idea. Like you're giving me the chills. Like I kind of get the chills thinking about this because whenever I talk to somebody that actually has a real reason.  But when you come and you actually have a strong reason why and you have a need and a desire to help people and you have, and there's a way to monetize that. And you're coming from your heart and you're coming from real life experiences. Like that right there, there's nothing like that. There's nothing like that. So if I can see a person and I see their face, I don't care what they look like. I don't care what they sound like.  I don't care about none of that. That's the thing on social media and on the internet. There's billions of people. You have to understand that when I scroll through Facebook, if I'm looking at Facebook, or if I'm looking at Instagram, or if I'm looking at LinkedIn, or if I'm looking at Twitter, it does not matter. All of these platforms are the same. As we scroll through and we see what everyone's posting, we are psychologically, we are attracted to people that are just like us. So when I'm scrolling through, like look, these people right here could fear the camera. They could have the most camera shy more than anybody, but I don't know that nor do I care. I don't know them. I've never seen this before. I just keep scrolling and this person right here could be the most insecure. These two people could be the type of people where they have not wanted to be on camera for the last 13 years because they're so camera shy and they have all these insecurities. But what I'm saying, my point is, is that I don't know that nor do I care. So as I care, because I don't know them. It's an ad. I just see it for the first time. We keep scrolling. You don't ever have to worry about someone stopping and wanting to tease you because of the way your hair looks when it's like no one gives a damn. We keep scrolling. We're just looking for what pops out to us. And the beauty about the internet is that there's billions of people and the great part is, is to build a business. You only need a handful. You don't need everyone to like you. And even when you start targeting your audience and going after people that actually have that interest, it's the same thing. Look, this guy is running an ad to me. He's running an ad because I do probably ads with realistic agents and he knows I'm affiliated with that industry somehow some way. But me, he's targeting me. I see his face right there, but I keep scrolling. I'll probably never see the post again. So I come across many, many people. I speak to clients every single day. I speak to business owners every single day. 99% of them fear the camera. They don't want to be on camera. They want to hide behind the camera, but yet they want to put a brand out and they want to try to build something. It's like, no, you can't do that. You got it.  You have to put yourself out there because, because yeah, most people, they'll probably keep scrolling. Yeah, they're not going to get, you're not going to get their attention. Most people, but the percentage, the small percent that I actually do get their attention. Those are the people that I'm going to help. And the great part is, is that when you're dealing with the internet and you're dealing with a billion people on it, a fraction. Just give me a fraction, Ashley.  Give me a fraction. Give me a quarter percent. Give me, give me, give me 0.1.  You don't need everyone. I need less than 1%. If I can get, if I can get less than 1%. So if I put out 100 videos, or actually if I put out a video and 100 people view it, but Ashley is the one that says, Holy shit, I like that guy. I'm going to keep watching his videos. 99 people kept scrolling and didn't watch a damn second of my video, but Ashley did. Do you understand if I just have one out of 100? If I have one Ashley out of every 100 people who actually watch my video, do you understand how much money that's going to make me? So we're over here trying to get everyone to like us when it doesn't even matter. Most aren't. I don't need most to like me. I just need 1%. I need less than 1%.  And I'm going to help a lot of people because 1% of a billion people, you're going to help a lot of people. So forget about the insecurities. Like you need to tell your message. You need to show your face. You need to be on a thank you page. You need to be on videos via email. Like you need to be on video in that ad. Like that needs to be all you Ashley. And you need to just keep putting out video. That would get the video. The video is me saying about being diagnosed with ADHD and being powered by, I've set up a page called powered by ADHD because the ADHD has powered me all my life. Send me your page. Let me look at your page. Let's look at your page real quick. Send it to me in the chat. Or can you, are you able to send it to me in the chat? Can I? Facebook it to me? Because here's the good thing. The good thing out of everything I'm saying is the fact that we don't need everyone to like us, nor is everyone going to like us. But also what I want you to understand, not everyone's going to even judge us. We're not even going to give people the ability to even judge us. Because again, as I scroll through, I'm just scrolling through. If something doesn't get my attention, I don't even bother to stop to even judge it. Right? So, so as I'm scrolling through, if it doesn't get my attention, I just keep going. So for those that want to hide behind a camera and not put their real selves out there, you're just hurting your business. You're hurting your true potential. And for someone like you that actually has an important message to share with people, you're killing the ability to help many more. Because you're just not keeping it real. You're not keeping it real. You're hiding behind a camera and it's not the real Ashley, you know? So as you start to put the real you out, that's the easy part. If I saw you right here on video and you were talking about what you're talking about. And I happen, and it's an ad, so you're actually targeting me. And I actually happen to have that same issue going on, or I know family or whatever. And the fact that it's a real video, the fact that it was shot from your cell phone. Don't try to make these videos professional. Don't try to script these videos either. Keep them simple. Ashley, pull out your cell phone and just talk for about a minute. That's what it is this morning. You know, just random. Don't even plan it. Just script it. Just whatever the heck is on your heart at that given moment, pull out your phone and talk about it. And that becomes the ad. And because it's so real and because it's so authentic, and because Ashley is actually talking about something, she actually has a message. That's what makes people engage. So that's the easy part. The fact that it's coming from you and it's coming from your heart and the fact that it's on video and it's raw and it's authentic, that's the easy part. That's the upfront value. But yeah, when I click on learn more, let's see, show me where you're taking me to. When I click on learn more, let's see where we are going. And then, and then again, what's going to really turn around your ads is this page that we're going to look at. So everything is about this landing page. When I click on learn more, where am I going? Like, where am I going? And is there is there an offer? And where am I? Oh, yeah. That's it. Okay. So let's look at this really, really quick. Okay. So this is the Facebook page. Yeah. So this is the Facebook page. Here's what you got to do over here. This 32. This needs to be 3200. Yeah. That's the first Facebook ad you should run is a like ad. And you need to target worldwide. You target everyone on Facebook that has the interest or fits this category that you're targeting. Okay. It's one keyword. You don't have to run multiple ad sets. It's one ad set. It's targeting worldwide. And it's taking this number through the roof. Now you're going to get people from all over the place that like the page, but it doesn't matter. It doesn't. It doesn't matter at all. All you're doing is running that for a few bucks, running for 20 bucks, 20 bucks. Take that up a couple of thousand likes. That needs to happen first. Okay.  I would put that budget towards that like ad. When I land here, I need to see a big number. That's why I'll be here on my page. When you come to my business page. And let's just say when I'm running ads and people, they're either going to click on your ad or they're going to click on your business page to see who you are. Right. That happens a lot before they click on your ad, before they go to your web, your landing page.  Right. Before they give up any information. So when they come to my business page and they scroll down and they see 10,000. Yeah. Now you don't necessarily need 10,000, but you need at least a couple thousand. Because all that is right there is perception. It's credibility and social proof. When someone sees a bigger number, automatically they assume that we must know what we're talking about. Yeah. It's a very different look than 32. Yeah. Right. And you cannot sit here all day and invite your friends to like the page. That's only going to take you to about 100. Yeah. You have to run a Facebook like ad. That number needs to be up. That's the first impression. That's the first thing I see when I land here. So that right there is super important is running that like ad first. Now where's the actual cartridge page? What page are you taking them to? No. Okay. Perfect. Learn more. Okay. No. I did one. Not that one? Oh no. No. That one. Perfect. I did it on this. That one that you just, because I did what you said about. I did the copy in the ad. Yes. I went through it and said, do you feel ashamed with ADHD and the challenges. I talked about people's pain points. So. Good. Good. Obviously if I followed your structure. Good. Here's what I would do. I would change this up. Everything on it is fine, but this register below to learn more, that's fine, but we need a headline. We need a headline. That's what we're missing. So you have the sub headline. This is a sub headline. This could be a sub headline. And then you have your bullet points and then you have your lead form. So what you're missing is you're missing a headline. You're missing a headline. And what I would do, here's what I would do if I were you. I would go. Are you familiar with Fiverr? Yeah. I would go to Fiverr. I would spend, I would spend, I would spend $20, $20 USD, maybe $15 USD. And I would find a ghost writer. I will find someone that can write me on the topic of ADHD. Okay. Now you have all kinds of knowledge, but I don't know if you really want to write a book right now. Or I don't even know if you have the time to go write a book right now. Now it doesn't have to be a full book, but here's what I would do. I would reach out to someone on Fiverr. I would look for a ghost writer and I would message a ghost writer. I would first of all, I would look for it. Let's look real quick. There's a few things that I look for. I look for reviews. I look for the reviews. And I look for that. I look for the amount of reviews. If we go to writing and we go to book and ebook writing, so right here I would look for the star rating and then I would put in my budget. I'm going to put in a budget. I'll just say $10, $10 to let's say, Let's say, let's say 25, because this right here, this is the most important. That's what you're automatically missing. You're missing that for sure, like, you're missing a giveaway. Now, now, now the book, it doesn't have to be a book like I have a 55 page ebook, it doesn't have to be 55 pages, even if you just had five pages. That's good. So, so you can, I'm sure for sure you have enough knowledge to write out five pages of ADHD, I'm sure you do, but it's also worth the 20 bucks to have someone over here at least start it for me. So, I would come here and I would look for, I will ghost write any science, I will ghost write children, I will ghost write science, I will write, okay, I will ghost write story novel ebook, I will ghost write your fiction story. I would look for someone, I will write a best selling ebook, right here, 20 bucks. But what I look for really is I'll look for either 4.9 or five star, but I want to, I want a lot of reviews, I want a lot like right here, 160. Right? Like that right there could be someone or even even 40. This person five star 40 reviews. I'm looking for someone like that. Not not someone that only has one review, you know, like I will write a top notch short story. Look at that five star 63 reviews $15. I would reach out to that person now I would say first of all I would message them don't buy it first you want to message them first.  And you tell them you say hey, my topic is ADHD. And what I and here's my page here are my bullet points. I need someone to write me a few pages. What would you charge me. And at least they'll put together let's say for example for 20 bucks, you get someone to write you three pages. You get those three pages back, and you go ahead and edit from there. So now you add some more, you add some images maybe maybe add some images and turn the three pages into seven pages. Yeah, that becomes your free PDF. So now the headline when I see your ad, I click learn more, I come over here, the headline says download your free PDF, the top seven points. To talk about or the top seven benefits or the top seven myths or the top seven misconceptions on ADHD or whatever like that would be the headline. So when I land here that headline needs to tell me what the heck I'm doing here. Okay. And that's what you're missing is the headline and then register below. You know, I struggled with Carter. I struggled with the design.  I just couldn't. It was just the design. And I just gave up in the end I must have spent about two days to use the template try not to try not to delete anything from the template so when you come in here and you and you click on, you know my pages to the left you click on the green one over here.  That's the landing page. So over here, I would just come over here and pick pick a good squeeze page. Like, you know this one right here could be a cool one, or even here's what you're going to want to do. Here's what you're going to want to do. You're going to want to you're going to want to reach out to Fiverr have someone put together a few pages, and then also reach out to Fiverr. And it'd be worth it to spend another 10 bucks and get the graphics and design done of the ebook. So, so, so if I come to graphic and design. And if I go to right here book design. So here's yet. There's even there's even ebook design. But let me let me show you the one that I the one that I used actually. Let me let me go to my orders. I did this one right here here's one of my previous orders, and then I'll show you what mine actually looks like. So this guy right here. He put together just this dot design now I paid 20 bucks, and he gave me a bunch of different designs. But here are some examples. This book right here to the left. So if you spent 10 bucks and had someone do that so now you have your ebook back from the from the writer. You spend some time and add a few more pages to it, and adding a few more pages is not necessarily text. You can just add images, add some images to the pages, right? And make it look pretty make it make update it make it look good because the the ghost writer all they're going to do is write text. They're not going to make it look pretty. So let them write out three pages of text. And then when you get that document back, add some images. Write out some more paragraphs because you know so much stuff. So write out some stuff as well. And again, turn your three pages into six, turn it into seven, and then and then reach out to someone on Fiverr and have them do a design like this. So, so here's my here's my landing page. Let me show you my landing page. So as someone comes to my page. This is all from Fiverr. Well, at least the images. So when you come when you come to my page. I mentioned real estate agents free book reveals the top five steps to implement on social media to capture more leads and build your personal brand fast. It's the headline. I'm telling them free book free book reveals the top five steps. Right.  Maybe I should download it it's free. It's talking about the he's revealing five steps, you know to capture leads. Your headline needs to be something like that pertaining to ADHD. You know, and find out the top secrets on beating ADHD and what I had to and what I what I learned by by by experiencing it myself. Yeah, download your free copy now.  So rather than the dots like you have you have those dots right. You have you have let's go back to it. You have these dots right here. So rather than the dots, you know, maybe maybe get a different type of icon. Look, I have the check marks. You know, so so just like your page.  And then there's my my my check marks, my bullet points. And then there is send me the book now. Okay. And then and then here is the image.  You know, so when they come here, send me the book now. Yeah, that's where the magic happens. That's what you're missing. You're missing that free offer. You're missing that catchy headline. This is perfect. Not feeling like a failure. Make money from a passion succeed in life. Not feel any shame that that's that's fine. And then instead of having the form, instead of having the form showing. Look, all I have is a button. I have a button. So I would, I would just put a button, send me the book now and then boom right when they click the button, then it goes over, then the form opens up, but don't show me the form right now. Okay. You know, show me the button, download your free book now that and yes, tell me how that that is that is good. That's catchy. I like that. But but now we're changing it up a little bit. Now we're going to change it. Now we're going to give them something. We're going to give them a PDF. We're going to give them the free offer. So the button should say download your free book now or download download your free offer now. Something that that makes me want to jump something that makes me want to just and yes, tell me how that that is catchy. I like that. But but but but since we're going to give away an offer, click here to download your free PDF, click here to download the top seven myths. You know what I mean? So so that. And again, go back going back to Cartre, the template is already there. So so I would pick, I would pick one of these templates and just and not try to change much. Look, if I look at this one. So so over here headline, your bullet points, there's your over there. It doesn't have the button, but it is the full blown form. But even the blue button saved my spot. That's fine. Name, email, and then there's the box at the check and then the blue button would say click here to download now. Yeah. You know something more. Three, four. You have three pages and don't you have the London page, the form and then the thank you. No, it's just the landing page, the thank you page and then the form. So it's only two pages and a form. Okay. Yeah. The form has to be embedded. Yeah, the form needs to. So here's here's what you want to write down.  Yeah. And you're getting ready to create a whole new funnel or a whole new page. There's three main things that need to happen first, especially when it comes to a landing page inside of Carta. And it's in this order. You want to come in and you want to create the landing page. So that would be the squeeze page. If I come over here, click the blue, the green button. It's the squeeze page. That's number one. Number two, I'm going to come over here and click the green button. Number two, I'm going to come over here. My pages, click on, click on the green one. And then I'm going to go to thank you page. That's number two. Yeah. So I'm going to create the thank you page. That's number two. And then number three, I'm going to go create the form for the land page. In that order. Squeeze page, landing page and then the form. Okay. Because as you set up the form. As you come up here and set up the form. And you just go through the setup process. In the form. It's going to ask for the success page. So that's page is your thank you page. Okay. So you want to have that up and going first before you do the form. So over here, look. It's asking for the success page. Yeah. So that success page, that's going to be my thank you page. Yeah, okay. Okay. So it's going to allow me to complete the form now once I complete the form and everything is set up and the form is good to go. Then I'm going to come over here to my pages and I'm going to go back to the landing page and I'm going to add that form. Okay. So now I get to go back to the landing page and add the form. And even if everything is not, not, not, not completed, you don't have to, you know, complete the page. I'm not saying complete it like come in here, put the headline, make sure the color is right. No, that's going to take you some time to do all the editing and words and the paragraph. That's going to take time. Just set it up.  The squeeze page first, the landing page, the thank you page second, and then the form. And then you can, and then you can connect it all. So now I'm coming back to the thing, to the landing page. So now as I come back to the landing page. Now it's going to allow me to simply. If it's just a button that I'm working with, then I'll hover over the button and I'll add that form. So if I just hover over the button and I click on the pencil. Yeah. There goes the pencil right there. Now I can simply come over here to the left and I can add the form. So if I click on link. This is, this is going to, I'm going with a pop up form. So this is a pop up form. So once I find the pop up form that I want, then I hover over the form section and say edit here to configure. Then I can add that form. So if I click right here, then I can come over here and hit the drop down and find that form that I just created. Okay. And then I can, I can change the word, you know, on the button access tree now click here to download now. Yeah. So that would, especially when you're running ads to a cold market, because that's what you, that's what we all start with. We all start with running ads to a cold market in the beginning to, to build the custom audiences and to get the pixel data. When you're running ads in the beginning to a cold audience, you for sure, for sure want to give away something for free. Okay. And giving people a, let's say for example, a strategy call. That's not exactly. That's not exactly what people, that's not exactly a good offer. Like that's not a good offer. Like I don't think that's a good offer in the very beginning, because no one knows you yet. No one knows you yet. So unless, unless I keep watching, and that's the thing about, about ads, that's why this right here, it's so, so important to keep running Facebook video ads. Because even though a lot of people may not be clicking and coming over here just yet, what you're doing is building audiences of everyone who's watching. So in this case, if it's a, if it's a, if it's a one minute video, one minute, 33 second video, you want to start creating audiences of those who watch at least, at least if you're doing minute and a half video, you want, let's see, let's do the math. What's the math on what is, what's, let's say, let's say, for example, we do one minute, yeah, 33 second times 25. Let's go, let's go one minute, 33 times 25%. What is that? That is 33 seconds. So, so you want to create audiences. If you're dropping one minute and 30 second videos, you want to start creating custom audiences of those who watch 25% of it. Because someone to sit here and watch 30 seconds of your video. There are some interests there. Now they may not have clicked learn more. They may not have came over here and downloaded your free offer, but they sat here and watched it. And that's why it's so important when you're running the next video ad to retarget them. Okay. So, so your Facebook pixel, maybe a lot of people are not clicking learn more just yet in the very beginning, but at least I'm able to create audiences of those who are watching my videos. And if I keep seeing your video, I sit here for 30 seconds and then next week, I see another ad from Ashley. She's targeted me again. And then I end up watching that one again. Yes, I haven't clicked learn more. Yes, I haven't downloaded her offer, but I keep watching her stuff. The third week comes around and then boom, I see another ad from Ashley. It's another video. So I'm sitting there and before you know it, I'm watching 50 seconds of it. That alone is powerful. They haven't clicked learn more, but they are becoming indoctrinated.  They are starting to trust you. They are starting to see you over and over and over in their news field. And before you know it, that audience is going to grow bigger. And before you know it, people are going to start clicking learn more. Yeah. So in the very beginning, you know what, here's what I would do if I were you. Here's the very first video ad. How many of these ads have you ran so far? Just the three. Okay. So you've already ran three different video ads? No. Just the one video. Okay. Just the one video. Here's what I would do. Here's what I would do. Over here again, what's missing in the text, what's missing in the text is a free offer. That's what's missing in the text. So there's no call to action in the text. Let's have a chat. No one's going to have a chat with you right now because no one knows you yet. It's the first video. It's the first ad. So that's what I'm saying. I don't think a phone call is the most effective in the very beginning because no one knows you yet. So who's going to really give up their phone number or who's going to really want to talk to you right now when they don't really know you yet? Right? Okay. So in the first video, for sure there has to be down here. So instead of, instead of, so let's have a chat, I would write click, learn more to download your free off, to download your free ebook or click, learn more to find out the top seven tips or click, learn more to download my free seven page ebook that talks about ADHD and how you can overcome it and make passive income. Click, learn more to download your free PDF or something like that. That's what's missing in the text. And that's what's also missing in the video. So at the end of your videos, here's what you want to do. At the end of your video from this point on, every single video that you make from this point on, especially if it's going to be for an ad, at the end, at the very last, let's just say 10 seconds, not only did you write, learn click, learn more to download, but you're also going to say that in the video. At the end of the video, what I would say is I would say, hey guys, and by the way, click, learn more. It will take you straight to my web page where you can download your free PDF. In this PDF I talk about the top seven ways to overcome ADHD and how you can use that to your advantage to make passive income. Download your free PDF today. Click, learn more. I'll see you on the next page. So now we have a call to action in the text. Now we have a call to action verbally in the video. And then when we click, learn more, I come here and I see a big headline. And that headline is catching my attention. And all it's about, it's not about Ashley right now, it's all about me because that's the thing about people. Is that it's not a bad thing, it's just the way we're programmed. It's a human nature thing. We care about us. Like Ashley, as much as you care about other people, as much as you want to say you want to help other people, yes, on the outside that's the real us. We want to help people. But internally we care about us. So when I see an ad, I'm not thinking about you, I'm thinking about what's in it for me. Yeah. Right. So right here as I see your ad. Okay, great. You got my attention with what you're talking about. But the moment I click on learn more and I come over here. Okay, what's in it for me? What is she giving me? So it has to be that free offer. It has to be a free download. It has to have something of value. And once they download that ebook, now it's your email automation that takes over. Yeah. Now what you're going to do, so here's the last thing I got for you. When someone downloads your ebook and they start to receive emails from you. Yeah. Those emails need to be video. Okay. And what you're going to do in these videos is you're going to talk about the PDF. So for example, if I download your PDF today and let's say it's seven pages. And let's just say it's about seven ways to overcome ADHD and make a passive income. Yeah. Leveraging your experiences. Yeah. Imagine that was the book. Imagine that was the topic. Imagine in the book you're talking about seven ways. Those are seven emails. And those are seven videos. So if I download your ebook today, tomorrow I'm going to get an email from Ashley. And when I click on that email and I read what she has in that email, that email is talking about step one. There's seven ways. Okay. There's seven ways. That email is talking about step one. And in that email, I'm going to say, Hey Dave, and by the way, I just recorded a video talking about step one. So click here and you can watch it now. So as they read the email, they click and that's when you would send them to another cartridge page where it's you on video. And in that short video, that could be a 30 second video. It doesn't have to be long at all. But this is email number two. They download the book. They get an email right away with the PDF to download it. And that's a video of Ashley. That's the, the real you talking about your experience. Dilling with step one. And whatever your call to action is, if there's a call to action to get them to click. If there's a call to action to get them to buy a product. If there's a call to action to get them to schedule a call with you. That's that blue button below. So at the end of the video, I'm going to show you how to get a call to action. So all you're doing in these emails is you're breaking down the steps in the book. Those are your emails, but you're going to also do it in video form. And you're going to also give your experience with that step. Yeah.  That's what you would say at the end of the video. So that's what you would say at the end of the video. So that's what you would say at the end of the video. That's what you would say at the end of the video. Hey guys. And by the way, if you, if you like to, if you like to schedule a call, and if you'd like to really learn more about how I overcame my ADHD and how I turned it into a legitimate business and how I'm making passive income now, click the button below. It will take you straight to my calendar where you can schedule your best time. Can't wait to talk to you. And by the way, be sure you look out for email number two coming tomorrow because we're going to talk about step two and I can't wait. I'll see you guys there. And then step two email comes out tomorrow. And now you're on video for 30 seconds, 60 seconds talking about step two. And again, whatever the call to action is, click the button below. It'll take you straight to my calendar or click the button below to take a look at this product that I came across and I keep talking about it. I'm fired up about this product and you guys need to take a look at it as well. Click the button. It'll take you straight there and you could take a look at the product as well. But that alone would change everything. So I know that was a lot of information right there. Right? That was a lot of information right there, but hopefully it made sense. It does. I can visualise it. I've written stuff down. And I think the biggest thing that I'm frightened of is, is the culture and setting it up. You know the, Have you already been built? Have you already been built for culture? Want me to sign up again? Okay. So, so as I'm telling you with the, with the landing page, that's one thing, right? The landing page, making sure that that landing page is, is, is really solid. And then the thank you page and then the form. But then also what I'm trying to tell you via email, the fact that your video should be in the email, that we have to create more pages. And that's, that's, that's what's going to take more time as well. So like for example, with my book, when a person goes and downloads my book, okay? So they go to the landing page, which is what I showed you, right? That's the landing page. And then the end, and then, and then my thank you page, they end up downloading the book. And then they ended up going to the thank you page. The thank you page is me on video. Yeah. The thank you page is me on video going over, you know, what to do next. And so after that, there's a page, there's pages that I'm telling you that go out via email. So, so, so day one, day number one, they're going to get, they're going to get a link. They'll get an email to download the book right away. But the following day, like I'm telling you, the following day they're getting another email. And this is part of the email. So yes, I write out the email, but the whole purpose of that email is to get them to click to watch my video. So, so when they click, they come to this page. This is a cartridge page. My Facebook pixel is tracking everyone who lands on this page. So that's super important. So now this is a person that has already downloaded my book. This is a person that's now receiving my emails. And what am I doing in this simple video? I am simply explaining step one in the book, but it's me on video. Yeah. So here it is. And I'm telling you, I'm telling you to go just maybe 60 seconds or maybe 30 seconds. I go 20 minutes. So, so, so that's getting people really indoctrinated.  He's now spending 20 minutes explaining what the hell step one is about in the book. Who does that? Right. So, so that's why it may be a short video for you, but you may end up talking longer and that's fine. But the fact is that it's a video. It's a video. See, so there's nothing fancy about this. It's me on screen share. I'm now visually showing them step one and I'm talking about it. And at the end of that video, I'm saying, hey, make sure you look for a step two because that's coming next. Yes. All I'm doing, this is in my emails. I'm just breaking down that book. I'm breaking down that book. And that's what's going on. And then also I'm getting them to schedule a call. So as my emails proceed and as I go to the next, they get the next email. So here's where I now start asking for the appointment. Because in my business, I'm trying to get people to schedule a call. So the first email, there's not really a heart, an aggressive call to action, but for every email after there is a call to action and this page, it'll open up after a minute. So after a minute, you'll see the bottom, it'll open up and then there's a button to click to schedule a call. So it's not showing it right now because I have it timed. The page is timed. You have to be on the page for at least three minutes, meaning you have to watch the video. And then the bottom opens up where there's a button to schedule a call. I don't want to show them the button right the moment they land here. I want them to watch the video, get some value out of it and then boom, the bottom of the page opens up and there's the button to schedule a call. And I talked about that in the video. So now I'm talking about step two in the book. And this is 13 minutes. You see how it's me. It's me. It's me. The fact that that's Ashley, that's the game changer. So not only did I see you upfront in the video ad, but I also saw you on the thank you page. And now I'm also seeing you again in my emails. That's powerful, Ashley. And all you're doing is educating me. All you're doing is giving me your experience. All you're doing is going over ways to help me overcome my ADHD. ADHD. You're giving me value. You're not pitching me. You're giving me value, value, value. But then in the emails, again, in the email, whatever your call to action is, if you have a product to sell, okay, in this email, in the video, bring it up. Hey guys. And by the way, I came across this amazing product that you guys have to take a look at. If you click the button below, it'll take you straight to your page, straight to the page where you can read everything about it and order your product now. Or whatever maybe, whatever you're trying to do. You know? But it's the back end. It's the back end. The back end is where you're making the sell. The front end is where you're educating me. And where you're giving me something of value for free. And that's your ebook. The back end is where you're selling me. Okay. Okay. I understand that, Holly. Yes. So, so.  I'll say your videos. It's been your videos that have got me through. Oh, thank you. Your videos got me to actually, well, you know, to publish and post and get subscribers. Awesome. Awesome. Are you building a YouTube channel? I've got a YouTube channel. Because what I did was I bought another one of my impulse of things. I bought a nail bar off eBay. And I transformed it into an international laser skin clinic. Wow. And I franchised here. I have three clinics on my own here in the UK. I franchised in the UK. I franchised in America. I used to go out and sell out a sell gold to the Arabs, basically, because I've got a gold skincare range. And I opened up in Sydney. I took my business to Sydney as well.  But I've got a very varied past because of the ADHD. So now, you know, I look after me parents. They've both got to mention. So passive is the way I need to do it. And this is the way I can help people and help them understand and believe in themselves. Because I've been there. I know what it's like. Yes. You have you have a very, very, very big opportunity, Ashley, to help a lot of people and to really help yourself.  You have a great niche. You have a great experience.  That's what led me to my niche helping real estate agents because I came from that niche. It's always best when yeah, I was a banker. I was a lender. I was a mortgage loan originator for six years. And then after that six year period, I went straight to consulting real estate agents on social media marketing, but it allowed me to talk to them the way that they talk. It allowed me to know the, know the verbiage and, and just know the terminology and the process and the process. Like when you can talk about that type of stuff to your client or your customer, because you've experienced it and you're talking their language, that gives you a huge advantage. That's why I've been successful with what I'm doing because I, I came from it. So when you can leverage your experience and, and now go help people with it, that's magical. That's very, very, very, very powerful. So, but, and, and I tell people all the time it's, it's Facebook ads and cartra. Those are the only two things we need to be worried about right now. That's it. Like there's nothing else. Like there is nothing else. We can build a huge, huge business with those two platforms alone. Facebook ads, cartra. That's it. You feel like killing it on them? What's that? Absolutely killing it. Yeah, yeah, yeah. I've been on cartra for now two years now and it's a never, it's a never ending type of learning process. But, but I think I learned this two years ago. Like it was, I had a higher zone in the very beginning. Like when I got on, I hired someone and thank God it wasn't expensive because the guy, he was in another country, but he was really smart on cartra. And so I hired him for a few hours. I spent maybe a couple hundred bucks to, to, for him to really guide me through everything. And, and, and the reason why he charged me is because I didn't sign up with his affiliate link. Had I signed up with his affiliate link, he probably wouldn't charged me. But now that I think about it, I don't even care because what I learned, it changed everything because I never needed to hire someone again because I, and that's what I think about you. Once I teach you the right way, like you're not going to need me. Like you'll need me for a few calls. I'm always going to be available because you're, you're, you're going to be on my affiliate link. So it's in my best interest to make sure you're successful for the next 15 years on this damn thing. But after a few calls, I don't, I don't think you're going to need me because I'm going to teach you everything. And once you learn it, if you've built offline businesses, this stuff's going to be easy once you really learn it. Yeah. So it is a learning curve. Yeah. It's a learning curve just in the very beginning. But, but, um, but you'll learn, you know, so if I can help you piece it all together, that that's my satisfaction. That's what I need to help with piecing it all together because as I say, it's new to me. And I don't, I've never pieced it all together before. Let's do it. Let's do it. So, um, let me know. Yeah, go ahead. It was about the emails. You know, I had you saying to some guy the other day, you don't use a Gmail email. And you, is it in the gateway? No, it's not in the, it's not the gateway. Like, well, actually it's, it's my integrations.   This right here, the gateway, that remains your name. But the send from and the reply. This cannot be a Gmail. This has to be a business email. Like, so mine's deluxey group. So it'll be Ashley's dock a hill at deluxey group. Perfect. But will people see that? Yes, people will see that. Now, if you don't, if you don't want them to see it, then you would, you would get a different email. So, so if you're creating a whole new business, maybe go and get the dot com for that business. And then use that email. Sorry. My question is like, so you've got David at your business name. Yes. So how do I, how do I get like Ashley K Hill, Ashley K Hill coaching? You have to get the dot com first. Okay. So here's another way you can get the dot com.   Yeah. And you're going to go to Google. So go to Google.com and you're going to search it from right here in the middle. Okay. Make sure you search it from here. You're going to type in cheap domains. And you're going to look for the go daddy at the top that says 99 cents. So if I are you, I would just go get Ashley Cahill coaching dot com and get it for a dollar for the first year.  Okay. Well, I own Ashley Cahill dot code at UK. That could be your email then. I already own that. Okay. I'll look at that. Yeah. So reach out whoever you bought it from whatever, whatever domain provider you purchased it from. Reach out to them. And, and, and all you want, you don't want a new email provider. All you want, and this is why it's very important to maybe give them a call, give them a call or send them an email because you have to be very, very clear. All you need is email forwarding. Okay. So, so when someone emails you, it can forward to your Gmail. Okay. You just need email forwarding. Don't let them sell you their email system. Yeah. Okay. Because that's all I have. So if you come to my and you email me. Yeah, that's my business email, but it's simply forwarding to my Gmail. Okay. But inside of Cartra, not only does it look professional to the general public, but inside of Cartra, you need a business email. You cannot set up a, you cannot put your Gmail in here. Okay. Okay. So, so yeah, that's, that's the most important. That's the most important is making sure you have a business email. Okay. Sound. Okay. So yeah, that's great. Click on the link. Click on the link profit with Cartra online. Set that up. And then, and then once you do, send me an email because you have my email. So, or message me on Facebook. Okay. And then, and then we'll set up, we'll set up as many causes we need to, to launch, to launch your page. Oh, great. Yes. Thanks very much. Yes. I'm excited to help you. So let's get it started. Okay. Yeah. You're so, so welcome. Talk to you soon. Bye bye. Bye bye.


I've just been watching a lot of Eddie videos that they've been posting on social media and and working with Eddie was always unbelievable but I'm just gonna go over the the time that I had to lose or that they made me believe that I was gonna lose my mask in WCW Halloween Havoc 1997 and my match was against Eddie Guerrero I was so nervous days prior to that because I didn't think it was a time for me to lose my mask you know I still had much more to accomplish as Rey Mysterio and you know I had Eddie's guidance throughout that whole weekend day of the show I remember it was a final decision-making on who the winner is gonna be and I ended up keeping my mask but because that decision was made last minute there was so much of the match that was already that already had a sequence to it that needed to be changed and I remember telling Eddie Eddie oh my head is I'm I'm lost man I'm I was so caught up with me losing my mask and now you know we're going another way and and everything that that we had already laid out for this beautiful matchup I'm all screwed up he goes boom just listen to me and kind of slap me in the face he goes we we though just go out there and open your ears up and just listen to me bro I went out there well we went out there and we hit match of the year so that's that's how much that's how much of an impact Eddie was not only on me but on Chavito you know on a lot of people that he was surrounded by you know or that he surrounded himself with he impacted all those people he definitely he's missed man I wish he was still here


DigiKey and Adafruit present this week's Ion MPI is from our friends of particle that's right our BFFs particle yeah we've known them for a very long time we were there when they were first kicked it off they used to be called spark and then the spark core and then the particle photon and this is a new part for them and this is really cool because they're like really good at making an excellent user experience so this week's Ion MPI is the particle tracker one and this is kind of a combination of all the stuff that they've been working on for quite a while this is an all-in-one cellular Bluetooth Wi-Fi GPS tracker that uses you know the particle code and system you know the deployment system they have for code and logging data so you know what what is an asset tracker used for well it's often you know used for you have a thing you want to know where that thing is and how it's doing so it could be as simple as I want to know where a truck or a train or a bus or a car is that's pretty common right you know you have GPS's and cars and maybe you want to know if you're a delivery company where that truck is and you know is it is it on the way or if it's lost you can also you know of course attach asset tracker to assets like if you have a very expensive thing that you're moving around and you want to track it making me you know make sure that it's not been damaged but you know as the trackers are used for other stuff as well for example you know common usage for you know cellular asset trackers is say you have a coke machine like there's you know down by the river there's the all those cook made soda machines right that are outside you don't want to have somebody have to go by there all the time and check are we out of spreader Dr. Pepper instead the asset tracker can say hey the cook machine at this latitude and longitude has plenty of Dr. Pepper but we're running dangerously low on Diet Coke so come on by and you know replace just that soda so you know that plus humidity and temperature sensing or maybe you want to know when your compressor has run from too many hours and sending a note to somebody know all sorts of like data analysis that you know you can't rely on Wi-Fi you want cellular data because cellular works anywhere in the country and in some cases you know in large parts of the world okay so the particle tracker one is this kind of durable weatherproof waterproof case it's got an IP rating which of course I don't have in front of me but probably IP67 I think something good like that and inside is this system module from particle that contains a Nordic NRI 52 840 that's their main processor chip it's a low-power chip it's a Cortex-M4 and it has a Bluetooth low-energy native they add to that a Quectel cellular module and LTE module that can do cat M1 as well you can also do 3G and 2G fallback if it needs to but LTE is kind of like the best thing because it's got a very wide range of deployment and then 3G and 2G you know basically you've covered you know pretty much anywhere that has cellular signal and it also has Wi-Fi with an onboard ESP32 S2 so you can use like SSID scanning techniques to do detection of location and of course a GPS model module from U blocks in the U M8U so what I really like about this is particle actually took the like they're like best of breed they took the best Wi-Fi module the best Bluetooth chip the best cellular modem the best GPS module and they stuck them all together and you know they glued it together with particles software so here's all the pieces inside so you've got you know all this hardware you've got some you know you've got the USB connectivity and you have debug ports and buttons if you need it if you want to get external hardware you see over there on the bottom left there's the extant expansion port where you can get you can power it so you can you know recharge the internal battery it's got CAN support it's got two digital pins it can also do UART and it's also got a GPIO and analog pin I think you know probably you can also do it's an NRI-52 at 40 which means you can also do I-squared C on these pins there's no hardware specific specificity about those 3 GPIO pins D8, D9 and A3 so you know you can do I-squared C you can do UART and digital analog you also do CAN bus so it's an easy way for you to add additional sensors to this device if you want to track that along with location which is what it's really good for I will note that the NFC antenna I don't think it's for reading NFC it's for NFC pairing that's part of the Nordic capability right this is the connector so there's like this IP67 connector again you can get a cable from them for a couple bucks and then attach external accessories a lot of people are gonna be like I want to add a humidity sensor this is how you do it you connect it through the power and IO connector the M8 this is the the tracker one is actually you know it's a product but it's also a demonstration board it's a reference design that you can use and then adapt as necessary and it's open source because our friends at Particle they're really into open source so check out Particle IoT and GitHub and they have Eagle files that you can use and re-spin it's I think a four-layer board you can re-spin this board to adapt it however you want you can use the same enclosure customizing closure but this way you know that you're gonna have the pinouts and power supply and everything all good to go so you know grab it I downloaded the Eagle CAD files I verified it you can see that the blue dots going down the the back the blue the the back spot that's the system on board module that's the module that they have that you solder on to a board I'll show it a picture of it shortly and that's what contains the main core processor and the cellular module and the SIM the SIM card is on board as well so I got one of these it was really easy I just logged in I told it hey you know I've got the tracker one I clicked on that it said what's your serial number I type the serial number and then it was like okay I know who you are I know what it is you know you do have to pay for SIM service that's normal it's a cellular device like any cellular device you have to you know register them to sell your networking you have to pay monthly fee the monthly fee is seven bucks a month which is a really good deal and you get 25 25 megabytes per month which is plenty for location tracking like you're not downloading the movie here you're just sending like strings are you know 40-50 bytes along with your latitude and longitude and maybe the temperature and humidity you then have your SIM card and you can like track your SIM card and you know check the location of this device and so you know as is it works as like a basic tracker like you can just you don't do anything I'll just tell you where it is it'll it'll get the GPS data and send it over cellular so you know where your device is however the thing that's really powerful about it is the particle IDE and it's something that they've been working on for 10 years like I've used this for so long and even had an example code from like seven years ago still on it from my account but what what you can do is you can write code and then deploy it over cellular to your device and update its capabilities and do so in a secure and trustworthy manner and this is the really hard part how do you upload code without worrying about breaking it without worrying about what if you upload the wrong code and something goes amiss they have like you know real-time operating system that manages it if something goes wrong it'll it'll go back into you know over the air mode you can we upload your code it's a very smart the particle system and they've been doing it for so long with Wi-Fi that they've really like nailed the details because it's the details of doing over the air that's like really challenging you know what if the cellular protection goes out in the middle of an update you have to partition your flash and verify it and you CRCs and on and on and on and this is stuff that I don't want to do but they want to do it they're good at it so you can just write code and through their IDE and deploy it directly to your device which is pretty nifty and that's how you would access those external digital pins or the CAN bus or analog inputs or PWM outputs so the deal is this is actually really cheap so you know if you were trying to build one of these you wouldn't be able to do it for the same price because you gain the Wi-Fi and cellular and Bluetooth and battery and enclosure you know and antennas and all that stuff together I actually even this is like a reference design if you are going to make something that has this kind of capability I would recommend just getting one of these and you just use that cable and plug it into whatever it is that you want to cellularize and like this is done right it's got all the systems in place it's got like all of the the security management the cellular system the ESAM everything's already done for you so you don't have to worry about that really really hard part because you can get a low-cost cellular tracker but they're not very reliable it's that that reliability and consistency is what you're going to find becomes quickly a problem especially that code deployment it's extremely hard to do well so you know any kind of asset tracking really just like grab one of these and just use it and then work on the other part of your hardware and design that you need to do don't don't like spend your time dealing with cellular modules it's like believe me it's not fun like you want somebody to just give you something that just sends data to their service and the data is there it's not it's not cool to be digging through you know pages of AT commands to figure out you know how to set up your SSL connection booted that yay to the tracker one so there's two versions there's the American one there's AT&T and then there's the Vodafone which is Europe Middle East and Asia so you'd have to watch out for that for the LTE connectivity there is not 2G I think it will work worldwide but like 2G doesn't really work in the US so pick the one where your device will be the most likely to be it'll still work in Europe if your SIM card is global but you're not going to get LTE connectivity you'll you'll end up going down to 2G connectivity for that which is it's not as good and then once you finish your design let's see you can go to the image is go here once you finish your design you can pick up the tracker SOM eval kit like let's say you are bonkers and you're like no no no I really need to make my own tracking cellular system you can then pick up the SOM eval kit which has a lot more pins broken out and it's like more for developers and then you can develop with that little module in the center and then you can buy that in bulk you know this is the same thing that's basically used in you know like every e scooter you know to keep track of where it is over the cellular network so that you know it's designed for mass deployment fleets of products so for that you'd want to get the little system on a module board but if you're just making like a hundred or less just get the tracker really it's a better deal you're not going to be able to make it any cheaper and available on digikey that's part of what this is iron MPI all the new products that you want and motorcycle Lee on digikey and we have this device right I did I have an insight I'd show it off so this is what it looks like I removed the the waterproofing the weatherproofing so this is the board and it has status of course right now it's like hi I'm indoors I can't see GPS and I can't see the cloud so that's normal it's it's not very happy with me and when you open it up you can see there's a two amp hour battery it's a 3.7 level battery you can of course replace it with a bigger battery if you'd like it's got a nice big GPS antenna and look at the detail they put the weatherproofing they like epoxy around it I think this is the Wi-Fi module and then behind it I couldn't remove it because it's actually like epoxied in but behind this or maybe I could have been I didn't but behind this is this system on a module with the Wi-Fi with the cellular and Bluetooth so you can see here this is really nicely weatherproofed so you're using this connector here which looks like that it plugs right into the board and you can charge the battery through it and connect to it and then there's also a reset and bootload mode button so if you are debugging your setup there's a JTAC connector as well as a eSIM contact this is you know it's not too hard to open I opened it like you know it's using a couple screws and so yeah this tracker so it's gonna be handy you know Phil I won't probably use this for something you know you just turn on it connects the cellular network of course you can pause it when you're not using it and then turn it into an instant tracker and it's like super durable like this can you can I can throw this it'll be fine drop it dunk it in water we have a one minute long video and of course don't forget you can get on digikey for numbers there and then the short URL is there


It is a beautiful Saturday morning here in New York and we are heading to Pennsylvania today. The past few farms we've seen have actually been upstate New York but now we're going about two and a half hours into Pennsylvania and we're gonna take a look at one farm that is about two and a half hours away and then another farm is about two hours away and it's a one-hour drive from that other farm so although I'm not really looking forward to sitting in my car for you know five hours today it's not too bad and I do everything for you guys because the end goal is to provide as many people as possible with high quality animal foods to make as many people as happy and healthy as possible. Unfortunately that involves me doing everything myself including raising the animals, raising the eggs, raising the dairy, all that stuff. What is this? Day 742 with no haircut so we're up here at Dairy Farm. What is the acreage? 125, 123. It's funny because I've been to like 180 acre farms and all these people lie about the acreage and it's like they're like half the size of this but they're saying it's like 200 acres. So yeah really nice looking property. Guy was milking dairy a couple years ago right? We stopped by four years ago. Yeah now you have what you have a couple cows just grazing, selling some beef. I like to do insurance full-time so this guy doesn't have to do too much to deal with it. This guy's coming to himself. How many hours a week were you working when you were doing the cows and the insurance? 4.30 and going till 9.30 every day. Man, every day seven days a week? Yeah. And run from the house to the barn in my car, shower quick, go back the office. Jesus.  So this part here, this little addition right here on the end, we built that brand new about 12 years ago. This is the milk house where the milk comes into. Okay. So these woods over here, that's... It goes straight up to that ridge. Basically this whole ridge is ours. So there's 80 acres on this side and 40 on this side, like 83 on this side and 40 on this side. So of these 83 acres, how much of this is pasture and how much of it is the woodland? Probably only like 30 acres of woods. It's all pasture. The farm does have a spring. Yeah. Okay. So the fresh water, we never have a lot of water, even though these are grain bins. Then all the meadows have those, see the concrete container down there, not filled there? Yeah. They're called water stations or hydrants? Yeah. So all the meadows have a hydrant, so little cows can drink from the hydrant. Oh wow. So there's no worry about getting water set up or anything? No, it's all gone. Okay. That's a big deal. Is that a dug well? What is that? That's a round bale feeder. So you put round bales in it to feed them hay outside. Okay. Yeah. Now what I usually see is, I see the farmers, they'll take like a four by four and they'll roll out the bale on the back of the four by four. So what is... I just put it in there and they kind of eat around it. Okay. So the bale... Okay. If you roll it out, they'll waste it. They'll lay on it and waste it.  It'll be garbage. Yeah. So in the winter, they mostly... I know. They kind of keep them in in the wintertime. Yeah. We have a covered barnyard, which is nice. Yeah. Feed them outside. Yeah. They exercise every day. Like 10, 20,000 a job for all of them? It was more than that, but I got it. We got it free because of the watershed. This is the milkhouse. Okay. This was built brand new like 12 years ago. This isn't really a good shape. Yeah. No, it's all built brand new. It's a mountain ceiling. It's all insulated.  Yeah. We sell meat. So we want to sell dairy eggs and possibly... This is at the back corner, like an area for the vacuum pump. It makes everything work. I see. Okay. Sanitation sink, slop sink. So what makes you want to do raw materials? That's what my customers want. They want the raw grass-fed dairy, butter, cheese, cream, all that type of stuff. I've got a guy that was milked from cows. Because right now we can't find a processor to pick up our milk. So I have guys that are milked from cows that are just going out of business because they can't find somebody to buy their raw milk. Yeah. I could talk about that in detail too. There's 32 stalls. So that equals around 20. I milk Jersey so they don't make as much as a Holstein does. They're more higher in butter fat. Yeah. When they're grass-fed, what do they do? Four or five gallons a day? Probably you don't make as... Obviously this is grass, so you don't make as much. My sister was their milk and grass-fed only. I'm not sure what the difference. So it probably be maybe 20 pounds a day. So these are the stalls. I did take the pipeline down. The pipeline's here. But this is the pipeline the milk would go into that goes into the milk. I took it down and I was going to take it for scrap. Because I didn't think anybody would want to buy our place to milk cows so I was just going to strip it. But it's also here. I did... I do have that milk cow stuff kind of sold. I gave him a deposit but if it's something you want I could probably give his money back and give him 100 bucks to go away. But I did sell that stuff. So here's the gutters. The gutters... The gutters is what takes the manure out. It's like a... You can see the chain. You can see the end of it there. And those white things are hutches. That's what the calves are raised in. So this is like a conveyor belt? Yeah kind of. It's a barn cleaner it's called. So it cleans the barn. So all the manure runs cows down here? And then we back the spreader. There's a spreader you back underneath it to catch it. And you go spread it in the fields. I see. Yeah. And that's the calf hutches that we calves are raised in. Okay. Oh we got one left. You have a machine barn down there? Yeah. You said that blue thing was the... The water. Okay. What type of cow is this? Jersey. This is a Jersey. They have the higher richer butter fat. Yeah. This is only like a four or four or five hundred pound one right? Probably a quarter to seven. Oh is she? That's my uh... Her horror should be gone. I mean you don't have to get rid of the horns right? Well it's safer for the cow. They're so... She'll mellow if she won't bother you. Yeah. You worry about her getting rough cows and then get hurt by somebody else. I see. The cow. They should be cut off. They normally do it with a calf. They're not as big. They do it with their little nub. It's almost like a syrup. You make this one for your family? You make this one at all? Yeah. She's not a cow yet. She's still a heifer. Oh still a heifer. So I've never had a baby. Okay. So if you have a barn like this and you want to... Like if I wanted a milk some goat and sheep.  You probably could do... You probably have to do like a table. Cause I have a lady over in Franklin who sells raw milk. And she's just like 20 minutes away. She milks all her goats and sells. Cheese. Yeah. And raw milk. You probably want to do a separate area for the goats. Cause they're so little. You gotta have it a little smaller. Yeah. And that's over there is a horse barn. We have two horses. This is the horse barn? Yeah. This is the horse barn. So we have two stalls. Horses. This is the water room. So that's kind of where the spring comes up. The water comes up in the spring. Okay. So this is like a feed room in there. Okay. So this is... It's a dug well. It's like... It's basically clean natural water. Yup. Right. Cause like a spring box. Water box. Your kid's rider. Uh-oh. You guys are gonna... Is Frank gonna marry a crazy horse girl? I'll pass on that one. Oh, are they? One of my clients passed away down by Liberty. Yeah. So she gave him some... Parting gift. Yeah. She was... Her daughter said, We have a... There's a little paddock here. We put some sheep out here just because they're... We got them in these pads. Yeah, they eat anything. Right? Hey. They got uh... Those brambles all over them. I went to uh... I was at the... The beach yesterday and I got those all in my socks cutting me up. They got plenty of uh... They got plenty of wool to protect them though. Are these for uh... Are these for meat? We got the pads. We're probably gonna have them. This year will be next year. So probably would sell the babies for meat or keep a couple of them. Normally they have twins. One of these are like 80-90 pounds? Probably. Yeah. Yeah. Yeah, probably. They're born this spring. They're curious? They're very curious. Yeah. The one on the right was bottle fed by us. So she's like a pet. Yeah. Just follows you around. The other two are a little bit different. We got from the college here in Delhi. Mm-hmm. They only do when you milk sheep. It won't go down if that per animal. Probably. The goat will do more. Yeah. We have a person that's gonna milk like 50 goats and they make cheese and so.  You think so? This isn't... This is gonna be quite a... It is quite an opportunity. It's probably gonna need to employ two or three people. And also being able to trust them. That's the next one. So to be here every day? Yeah. You're almost better to find a family to live in a house. Well, I was gonna come out here myself. You live here? Yeah. I was gonna come out here myself and do some of it. But I don't know, you know, since I don't know what I'm doing, like, I mean, I'm gonna hire one or two people. But I don't know how much, how involved I can actually be in the in the day-to-day logistics. Yeah. Oh, because like you know how to do all this stuff. You know how to like drive a tractor, fix the pipes, all that type of stuff. You gotta buy equipment. All right, we have something that we sell on the farm, bro. We don't have everything. We've kind of sold some stuff. Then hire people to do stuff. You're talking probably, if you bought the farm, you're gonna have another $200,000 into it to do what you want to do. Just to $200,000, $300,000, just to milk 20, 30 cows. To get it all set up and build your, because you gotta be able to get a bottle or your dairy has to mess up already? No, that's kind of what I wanted to ask you about. Beautiful. Beautiful. Beautiful. Beautiful. Now there's growing hemp. This 100, what is it, 140 acre property? One and a quarter. This 100 and a quarter acre property is twice as big as the 200 acre property I saw last week. So someone's lying.  It's just both sides of the road. But it's very compact. It's all right here. And this is, it's not tillable, but it's about as quality pastures you can get. Yeah. Right? Because you're doing grass-fed, you probably would do strips of grazing on all this. Yeah. And we would just bring in, if we needed silage or hay, we would bring it in. My main concern was, would we be able to get enough cows up here to process at a butcher shop? And what this guy's telling me is actually that they were looking to have a facility built in here for the town, because there's so many cows in the area, they have no one to bring them to. So I'm super excited. I don't think I'm going to find a property better than this, to be honest. Especially from the house perspective, because the barns, the facilities, that stuff is never going to be perfect. You're going to need a loan and grants to build that stuff. But the house is nice. It already has cable ran to it. Don't have to worry about business stuff. So we'll see how the next property looks. And then maybe we'll go see another one next week. But I have a feeling this one is going to edge the other ones out. Who knows? I'm open-minded. I'm always open to seeing what opportunities there are. But this guy that owns this property, he has a bunch of connections, knows a lot of people in the neighboring areas, the agricultural schools, the college. We can get everything hooked up here if we want to. And I don't see why we wouldn't. Because there's no Wi-Fi towers near in this area. I don't think they're going to be here anytime soon. And this next farm we're going to, which is about an hour south of here, I'm actually concerned that it is by this kind of resort area. So there are definitely some towers that I looked up and saw. But we might as well go take a drive down there and see because it's only an extra hour. So we're about three miles from this next farm. And unfortunately, I don't think it's going to work because on this hilltop ridge that's overlooking this area, there's this gigantic five-grams tower. So unfortunately, this little area is probably too high of a Wi-Fi frequency. So we didn't waste too much time driving down there. It's only about half an hour out of the way because it is kind of on the way back to the city. But I don't know when I'm going to tell this guy. I think I'm just going to kind of take a quick look around the property and then just leave because that's a deal breaker. You know, I'm not going to drive two, three hours out of Manhattan into Pennsylvania. And then there happens to be a cell tower right near the property. No, there's properties without cell infrastructure. And I think the reason there's a tower here is because there is this resort place that people might go to on vacation that's pretty close by. So that's another downside. And it's kind of close to a town. And we're at the other farm. I don't know where this guy is. Those are some big chickens. Maybe I'm just not used to seeing chickens or those are roosters or whatever. So this is a complete shack. I don't know what that building is. But this is like, this is ragged. This is a feeder. I think it's a bale loader. So this is where he stores the behemales because that's a bale loader. He's got some tractor stores there. I saw a guy riding the tractor in the field. I think it was Mo and Hay. So that might have been him. So he might be turning around and coming back. Got a little kitty right there. That's probably another outbuilding. I don't know what these tanks are for. He's got a horse trailer there. Old tractor. This is the main house. So let me knock on the door and see if someone's here. Yeah, he's coming right now. I hear the tractor. So you've never seen a camera like this? No. So you've been old school out here. Have you gone down to the city at all? Maybe 45 years. Oh, really, really. It's totally different now by you, I guess. Oh, no. I mean, I come out here. I look around. I have no idea what I'm doing. So I'm sure you feel the same when you go down there. Was it people all over by you? Well, now with the virus, you know the virus nonsense, right? It's all crazy. They're coming up here. Yeah, now they're coming up here. Now they're coming up here. How many cows do you have now over here? How many heads? All there's got to be 50 of them. Oh, you got 50? I've got a few in here now.  Yeah, I didn't go too far. No, this is my grandparents. They were born in 1921. 1921. My father and my mother. And then after that, after my mom and my father died. You have a family now? Only brothers and sisters.  Yeah. I put the kids up there. They went away this afternoon. So we're on the other side of this guy's property. That's where they are. This is where this guy's farm starts. And this goes all the way up back there. Yep, right through the barn up that way. It's almost entirely pasture, right? Yeah, that's what I did at home except for... Guys, I'm walking through this property. This guy's a complete character. I don't think I can get it because of the tower so close by. But we basically looked through the property. I'm like taking some pictures of it for him because he didn't want to pay a real estate agent to take pictures. So I'm kind of helping him out, doing him a favor. And we're towards the end of his property. On his neighbor's property, just taking some pictures of the outside. And his neighbor comes over. And these two guys are like old school out in the forest woods. They hate city people.  I was like, I got to hire this guy because we both had the same thing in mind. Just lay on the beach with some Russian girls all day. But I'm going to take a... Just walk around the rest of the property. Take some pictures of it for him. There's not really much to show you guys. So this guy has about 50 head of beef cattle. And you can see a plane in the sky. His neighbor actually flies planes around. This has turned into such a weird day.  He's in his 60s.  Doesn't have a family. And he's listed this property for like a million. The other farm he has is listed for like near 2 million. Some campers just showed up. They're walking up and down his property. He rents the property out for campers. I mean, I don't know. And this guy knows pricing too. I was offering to buy some of his beef cattle. And he knows that he's supposed to get X price for Angus because it's premium. And on Frankies we usually buy older dairy cows because we don't really have a market for the Angus stuff. But we could do Angus and just sell it for a little more too. But the point is this guy knows his prices. He knows his stuff. But the poor guy had a stroke I think some years ago. That's why he talks a little off. And his left hand is injured and he can't really move it. So I think that's part of the reason he's selling this property. He can't do all the work on it anymore. At this point I'm just here because I think it's interesting. And I'm helping this guy out by taking some pictures.  I'm already out here. I'm learning a little bit. I'm not even seeing what this guy's doing. The spring-fed ponds on the property are pretty cool. I've always wanted to have one of those. But this is like an old dump. The cows really graze all of this down. It's like almost not enough land for this amount of cattle. But he's got 50 head on 100 acres. So it's still working. So we're going to go and take some pictures of the barns and the houses for this guy. He's going to take me to his other farm and I'm going to take pictures of the land for him.  We got the campers. They're hiking up that hill over there. Probably going to go in the woods or something. I think he's charging them like $80 for two nights for the family to camp out here. So yeah, it's not bad money. It's funny because this is kind of what you think of when you think of typical farm life. You have like a pan of water, some chickens walking around. Oh, we got some baby chicks over here. They look cute. We got some baby chicks. Those are probably a few weeks old. Yeah, I just like some cat wandering around, chilling. Like even like the stone pavement here, it's like so farm like rustic. Old barn. I don't think my animal noises are going to be suitable. Oh look, we got a little kitty. Just chilling on the farm. Yeah, this is definitely a... I'll actually take a look inside this. Oh man. So this is like...   So this is a milking station. God knows when this was last used. There's cobwebs on it. So the pigs got really only milk. Primarily milk. This is one lamb. Cutey. Another kitty. She looks at you. That's funny. That was a lamb. He's going to be a butcher in a month. He's big. He's like 120 right? Oh yeah, more than that maybe. There's a lot of wool but he's fine. This is the pigs. Hi Piggy. Hi. That's like second cutting and milk primarily. Now I've fed him some cornmeal. Now I started. What was the first thing you said on milk? The grass, the second cutting grass. Oh, they eat grass? Oh yeah, that's why I love it. You make that fresh grass ones? They love it. Do they eat hay? Oh yeah, yeah. Wink, wink. We should be giving these pigs some sun but they're still better than most people. These pigs are looking at me like they want to eat me. I think they do. New balanced menomins are not ideal for this scenario. I actually told myself, Frank, put on some boots. I think I'm going to feed him. This pig's literally eating the wood. He'll probably use to getting fed when someone comes in here. One point, one point. He's feeding the pigs mostly milk but he's probably giving them some convention for himself. This guy's got animals all over the place. I'm losing my mind. He's definitely not amused. Don't look at my camera. Don't you dare. He wants to smell me. He's a funny man. What does that chicken do? He's got all over the place. This is the guinea hams.  Oh, these are uh... I haven't seen these before. At least uh... What do you feed them? The corn? Now I do. You can boil eggs. Boil eggs? Second cutting what they do, they scratch their part. They scratch their part and they eat the leaves. The second time, okay. They want the guinea hams to be more protein. That's why they like leaves. You've got fresh grass which they like to release. And they love bugs because I can't let them out. I just got them. That's why we keep them in. They need protein and they love bugs. You keep them in because you're the one doing all the work. They're too wild. Because we've got foxes. I mean, how many hours a day do you work? You work 10-12 hours a day? I used to 16 hours too much. The big ones could get bigger. Small farms are caught. What is this? A souvenir? This is what you show the Muslims. They want to cut their throat. Yeah. So we want to change their brain set. Yeah.  So you won't get injured, okay? That you put them from eye to horn. Eye to horn, you put an X. This is where you shoot them with a bullet. Because they shot them down here. They think directly from there. They have no idea what they're doing. They probably used to slaughter a goat and sheep between the brain. So I have to show them. I turn it over and show where the brain is. It's up in here. Not down here. They shot them here and just wounded them. The Muslims to slaughter the animals?  Oh, really? But the biggest day was the changes every year by the moon. They came in July 31, August 1. Market price? Beef at auctions? And that dictates corporate...  Then they don't want to pay you more for the good stuff. Exactly. That's why I told them this market price. It's probably double triple market price. They don't want to pay.  If they don't want to pay. Then they don't want to pay for quality. They just want pounds of meat. So what do they do? They shoot them. They court them and they throw it in the truck and they break it down further at their homes. They did all kinds of stuff. Quarters and load them up. They spent a couple of hours the whole day doing it. It would be afternoon for three steers. Yeah. They're sending them direct for slaughterhouses. And it's horrible because good milk and cows are killing them. Because they're not making any money on the milk.  And another thing is... Well, you're going in dairy or whatever but... DFA, you know, the Dairy Farm America. Yeah. They have the corporation and they control a lot of milk across America. They are building a huge farm. 50,000 milk and cow. 50,000 cows, can you imagine it? Where? Kansas State. Central... 50,000 cow facility. Where are they going to try to get enough milk for the whole United States? They're putting small farms out of this as they go to auction. Then they buy the best cows on the small farms. They're ruining and there will be no quality for milk. Those cows will be on cement. The milk will taste like water. That's just what it is now, New York. The markets in Walmart they did the same thing in Indiana State. Do you know that? Yeah, it's terrible. They're destroying pretty much all small businesses. They're controlling the food system. Yeah, I mean, they basically just they're taking control of the entire food system. Absolutely. They're taking control of the choice of where to buy food from. Exactly.  So, they're not even really... Yes, they're controlling the food supply, but they're not like directly saying you can't buy, they're just pricing people out. That's what they're doing. They're pricing you out. You can really hear those transmissions. I just finished up where the campers. I just finished a hill last week. Do you sell in the hay or you... I've sped it all from the cows. How do you just feed all the cows? There's no sales for hay because there's no cattle unless we're horses. Most people get rid of their cows. Yeah, there's very few cows used to extra money, but that didn't happen. Oh, these are the campers. So, they walk through your property up to here. Yeah, they can go up on hilltop because we just finished it so it doesn't hurt. Okay. This is his other farm. Really high up. Nice view. There's some campers behind us that I don't really want to get on camera, but you guys can see this guy's been bailing hay down here. He's got a bunch of equipment, but really, really beautiful farms. Really, really windy because we're on the hilltop. All right, guys. It's around 4.30. I stayed here way too long. We went around to the other guy's property. We took some pictures for him. Just enjoyed, learned a little bit about the farm operations, that type of stuff. So, definitely some thoughts to think about over the next few days, week or two, see what we want to do. Older guy, really nice, really sweet. He's lived on the farm his whole life. He's got, you know, millions of dollars on property. He's looking to sell it. Doesn't really know what he's doing from a business standpoint outside of pricing. Talked about a bunch of different things. I gave him some ideas. I learned a little bit more about the farm, the infrastructure, what it's going to cost me to do these things. I just feel kind of bad for the guy. He's just kind of by himself on the farm. You know, he was kind of talking to me at the end like, hey, I hope you come by soon. And he said like, well, he didn't say that. I really enjoy talking to you. I really enjoy, you know, it's nice because I feel bad. The guy probably hasn't spoken to anyone and God knows how long or, you know, because I'm a nice guy, you know, I'll talk to people about anything without wanting something from them. And he's probably used to people coming by and wanting stuff. Because he does have a lot of people come to that property. He does the hiking stuff, the camping stuff. He does the bunch of other stuff. But this property definitely isn't going to work. It's so close to the Wi-Fi tower. My cell signal is actually really strong. So there's definitely a Wi-Fi concern. And the facilities are just so out of date. You know, it might work, but this property isn't cheap. It's a million. And the other farm he has is over two million. And that $2 million, 200 acre property that he has, beautiful, beautiful, beautiful land. I would love to buy that and build a whole farm and, you know, butcher shop and everything on it, but I can't afford that. This is really close. It's about an hour and 45 minutes from my parents' house. So we're not driving like three hours into PA. We're really close into PA, and that's probably also why there's a tower nearby. But that'll be it. So thank you guys for joining me. I really hope you guys enjoyed this. I had some fun today, so hopefully you guys have a little fun too watching this. But I'll see you guys for tomorrow's video.


Hey everybody, I'm Lance and this is the single leg offset loaded Ypsilateral deadlift Okay, single leg deadlift with an Ypsilateral load a load on the same side as the leg that's working Okay, that's what all that means Anyways If I'm gonna line up on this I know this isn't a kettlebell or a dumbbell dumbbells probably too low By the way, I would usually use a kettlebell This stool height is actually pretty good for me But I know the balance point is a little bit here So I'm gonna line the front of my ankle up with that balance point because that's where I'm gonna grab right and that'll keep me from Shifting my weight too much Now to do the single leg deadlift. I have to first find my balance on one leg and Then I have to do an RDL To get halfway down and then to get or well more than halfway down and then to get the rest of the way I just need to bend my knee a little bit more Try to make sure I'm still holding I gotta hold these glasses Try to make sure I'm still holding some hamstring tone and some glute tone and that's what's gonna help me then initiate The push by pushing my feet through the ground and then bring my hips forward To stand up Okay, so it's just like a deadlift except you've got one weight and you're on one foot The Ipsilot or a load Allows me to extra load that side for one because the weight is over on that side But it also allows me to do it without having to shift my hip quite as far over So if I'm limited in hip mobility like I am I do this on the left side because I don't have as much hip mobility here and It allows me to still get a single leg training effect without You know the uncomfortable pinch that I might feel Otherwise if you're having trouble with a contralateral variation the Ipsilot or variation might be the key to what you need