I squeezed the gun in my hands and obsessively checked the eight chambers. It was still loaded the same way it was five minutes ago. Satisfied for the moment, I hit it in my pocket again. Having a loaded gun in the baby's room, I bet you could be arrested just for that. Arrested and divorced, and I would deserve it. From anyone else's point of view, I was just crazy. But maybe if you listen to my story, you'll see that I have a very good reason to be this afraid. It started not too long after my 21st birthday. I took a bus to Atlantic City without the rest of the boys. I decided they were the ones holding me back from one of those crazy nights you see in the movies. I would go, gamble, find a party, and have a hangover to which I would compare every other hangover I ever had. Things didn't go as planned. It's amazing how fast $300 goes in AC. Well, maybe it would have gone further if I didn't discover my special relationship with drinking and gambling. It was only 11, and I was making my first trip to the ATM. By 1 am, I had not only emptied my debit card, I'd also used up the 20 in my pocket for the bus ticket home. I did not have a way to get back to my flat. But worse, I no longer had my share of the rent for Monday. If you guessed this was not the first time I'd done something less than smart, you may be right, and there was going to be a good chance I was going to be thrown out. I sat in a side alley, thinking of a plan as my head swam. I'd have to spend the night stumbling around here, the beach and the casino, and then call my parents in the morning to buy me a ticket home. After that, I'd have to figure out how to borrow money to make rent. Can I bomb a cigarette? I heard a voice, and I realized someone had sat down next to me.  He had a huge growth of black hair that tangled into a mess on his head, reminding me of overgrown ivy. His huge beard covered most of his face, but through the gap that was his mouth, I could see at least two glistening gold teeth. For a moment, I considered trying to sell him the cigarettes, but then thought better of it. The dollar was not going to make any difference, a little good karma could go a long way towards getting through the night. I pulled out my last two, and a lighter, handing one to the man, not your knight. Asked the man, taking a long puff, no, no, lost everything, this city. He looked at me long and hard, and then showed me his gold teeth. It'll take everything from you. It's a living thing, you know. Needs to be fed. Well, I have nothing left to give. I don't even have the bus fare home. He took a long measure of me. Do you want to make one more wager? Maybe get out of this clean. I told you, I don't have anything left. A car passed, and I got a better look at my alley mate. He wore an old, dark green suit, soaked in mud and whatever else. His teeth, every single one, was a different shade of gold. And his eyes, in a moment of light, I thought they were green with vertical elongated pupils. How about you wager something from your future?  Not money? He said as he moved closer to me, the smell of alcohol and piss was overwhelming.  I laughed, even though nothing was funny. I don't have children, I said. That's why it's a wager, a gamble, a risk. The man's voice pierced me to the core, and I felt as if I was prey in the eyes of a predator. If you have children, the first is mine, and you can go home like this night never happened. Um, I hesitated. This was crazy. But as I looked at the man, I knew some truth deep inside. I was not going to survive the night here. He was the first in a long line of those who prowled these streets at night. Okay, I guess you can have my firstborn. If you can get me home with all the money I lost. Smart boy. The man replied. Yeah, very smart, I thought to myself. I don't want children so smart that I'm pretending to myself that some drunk in an alley is going to get my rent money back. Check your pockets, boy. I reached into my pockets and fumbled past my empty wallet for a moment. Then I pulled out the only other thing in there. Somehow I still had a $1 chip. This is going to get me home. Get to the wheel, play 13, then 17. I was going to say something else, but I turned my head to a noise. Two cats fell into the alley fighting. When I turned back, the old man was gone, with only an empty bottle of whiskey where he sat. As I said, $1 was not getting me home. I walked back into the casino. It was now mostly empty. The terrifying night crowd of truly those having nothing to lose. I realized I was one of them. I didn't hesitate. I just walked up and dropped my chip on 13. And then as the ball stopped spinning and the wheel came to rest, I had $35. That, that was enough to get home. I felt sweat run down my body. In a moment, everything felt so real and so fake. I could not stop. Something deep inside screamed not to do it. But I moved the little pile of chips to 17. I cashed out over $1,000. I was up for the night and I paid an Uber to get me home. The gun was heavy in my hands and I realized I had it out of my pocket with my finger too close to the trigger. I was not going to have children until I met Cara. I was 23 and just done with college. She had freckles, huge blue eyes, and the kind of smile that could make a man do anything. We got married. We had a girl, Nora, and then I had two women in my life I'd do anything for. I tried to never think about that night in Atlantic City, not until I met the gold-toothed man again. She's 20 days out of the womb. I spun around as I was exiting a pharmacy, making a late-night diaper run. Next to the door sat a homeless man smoking a cigarette. I'd quit nine months ago, but could still feel the irritation and desire of a long-lost vice. What? I asked, almost not sure he was talking to me. Twenty days. In twenty more, we will come. We will take what is ours. You will pay your debt to the emerald eyes. As at his midnight now, it will be midnight then. We will take what is owed. I spun at the man. Listen here. I lost the force out of my voice. I could see his cat pupils, and I could see his golden smile. I'll pay you. She gave me a thousand. I'll give you five. Yes, you will pay me. We will be there in twenty days. I was going to say something else, but another man exiting the store bumped me. When I looked back, there was just an empty bottle next to some rags. It's eleven thirty now. In thirty minutes, I may find out if lead is as good as iron to stop a fey. Eleven fifty eight. I looked at my gun and drew back the hammer and then slowly set it back. I traded my first born to some creatures beyond this world, but this was not a moment to be completely reckless. They would be here to collect in less than two minutes. I had the doors and windows locked and covered. The door to the nursery was also closed. My wife was asleep. I planned very carefully, so tonight would be my turn to be awake. Nora was sleeping in her crib in the center of the room. I sat three feet away with my back to the wall, just far enough to have full visibility and freedom of motion, just close enough that I could reach her in one step. I thought again to myself how crazy I was, holding a loaded gun almost facing my infant. But I also knew that all my locked doors and precautions wouldn't mean anything. I saw the large gold toothed man disappear twice. I didn't think things like doors concerned him. Midnight. It was the mirror. I didn't know how they were going to come in, but I wasn't surprised that it was the full length dressing mirror.  When it was done, the new image wasn't of the room. I was expecting gold teeth, but something else stood on the other side. It was a white slender figure. It had to duck its head down to get its antlers through the oculus and into the room. It had a goat face, stood upright, hooves on its feet, but human hands covered in coarse white fur. It looked at me and spoke with a clarity that the goat snout had no right to have. A gun. It sounded condescending and bored. Does that mean you are not planning to honor the deal? No, I am not. I tried to sound brave and determined, but the words came out breathless. A first mortal to try to go back on a deal. Xi'en has such low standards. I am willing to make some sort of compromise. I said, I felt like my heart was going to come out of its chest. I tried to take a deep breath. If I just dropped dead right here, it wouldn't help anyone. Xi'en, or nothing but servants to the end of his lordship, doesn't care for compromises. You promised Xi'en the child, and we are here to collect. You seem to have enough wits to hesitate using your weapon in my experience. This means you won't. It was right. Win or lose here. If I had an accidental firearm discharge in the nursery through protective services or divorce, I would not keep this child. We can be reasonable here, and we can make a deal, or you could make me do something unreasonable. You gave me a thousand dollars, and I can return it to you with fair interest. More to money. The disdain in its voice for the last word was palpable. We gave you and you spent it how you chose. You acquired wealth, a mate, and offspring. We only ask for what is ours. Do not make us take your luck from you. You can have more children, but without luck, you will only find suffering. Either way, the Emerald Eye will not be done what is his. I had one more bluff, one more unthinkable thing, even saying the words sent tears to my eyes. I didn't care. I wasn't going to end this day without having tried everything.  If you don't negotiate with me, you can go back to your Emerald Eyes empty-handed.  The world went blurry and my hands were shaking. I could feel tears running down my face. I didn't know if I was screaming and if my wife could hear me upstairs. I tried to steady myself to gather my will and show this goat that I had the determination. Mortal, your hands have shaken me to you this one kindness and tell you something. If you are so determined, take the gun, place it to your temple. If you do have such determination, if you can't and you will be dead. Why should I believe you? I cried. You mistrust me. I am not the one who has brought a gun to a deal already made. If you take your own life, I will leave. None of us will come back. Your child will be safe. I promise this to you. On the word of the immortal. I raised the gun and put it to my head. The metal felt cool and almost pleasant to the sweaty skin. I steeled myself and tried to pull the trigger. I felt the hammer slowly rise as I squeezed until it reached the point of break. I let go and the gun didn't discharge. I held it in my shaking hand and I dropped it to the ground. I didn't have it in me. I had big words, but I couldn't do it. That's the thing about the ones she chooses. The goat smiled, pulling back its lips and revealing its almost human teeth. You're all I crumpled where I stood. I watched another figure step through the mirror, a large man with gold teeth. She in spread his fingers in a gesture and a darkness filled me, made of magic and despair. The world around me grew black. Kara, my wife, found me in the morning. You fell asleep here watching her. She said, you are so cute. I looked to the crib, not knowing what to expect. Was I asleep? Did I dream at all? There was something shaped like my little baby in there. Kara kneeled down and picked it up. Oh, she's being fussy today. I stepped over, blinking my eyes to look at my daughter. Wrapped up and swaddled was a little thing. It had inhuman blue skin and no hair. Its ears were long and pointed, full of fur. When it saw that I was near it, it opened its eyes and it looked right back at me. They were gold pupils on a sea of black. It smiled at me, showing rows of sharp needle teeth. She must be hungry, Kara said, revealing a breast from her robe. She held the creature to her, but then jerked it away. Ow, I must be really tender. Honey, could you make a bottle? I'll try breastfeeding later. The thing in my wife's arms looked at me and laughed. I am going to enjoy the taste of this human. It cackled at me. Ha, ha, she's laughing. Kara gently rocked the bundle in her arms. Look at her. She's laughing for the first time. I left the room. This wasn't over. I may have lost my will at that moment, but this wasn't over. Maybe I was the only one who could see the monsters, but I will walk to hell and back. And I will have my daughter back. It has been over one week since the fey took my daughter. In its place, they left a blue goblin-like creature called a changeling. No one but me can see that something is wrong. My wife still cares for it like it's our own child, and I can feel myself slipping into madness. I know this is my fault. I made the deal for my first born to get myself out of a moment of trouble at a young age, but I don't deserve this hell. Nora was a quiet child. Kara and I quickly fell into a rhythm of feeding and changing her. The changeling screams anytime it doesn't have someone's attention. Every moment now, someone has to be with it. And often it screams, even if we have it in our arms. It doesn't eat when it should eat and pukes its yellow bile on everything around. It defecates a green liquid whose stench makes me puke. It mocks me anytime I'm in the room. It tells me of the suffering my daughter will face in the emerald eyes court. And it picks me apart as a human being, knowing every flaw I hold in my heart. Perhaps if I knew life would be like this, I would have been able to pull the trigger and save my little girl. The worst part is I have to play along. I have to pretend to soothe the baby as it laughs at me and tells me that I'll crack. I'll give in and then when I'm gone it'll be freed or ravaged my wife as it pleases. Kara thought Nora was sick and we took her to the pediatrician. I prayed that while the changeling could defeat human sight, modern medical tests would somehow see through the glamour. The doctor told us that we had a perfectly healthy child, if a bit underweight, and that this kind of fussy period was normal. I even made us go to church. Maybe the changeling could not enter hallowed ground, or perhaps the priest would sense the taint of evil. He looked right at the little goblin and told us what a pretty baby we had, as the changeling spouted blasphemies. My only free time was in the bathroom. There, with every moment I could steal, I was on my phone learning about the fey. The goat sounded like the visit it was making was routine. I couldn't have been the only one. We were not peasants alone on farmland to harass. We were a people connected around the world by knowledge. I learned words like changeling and glamour. I learned mythology that I could first hand tell was not true. The changeling did not fear the cross or iron. Cold iron, that was the last thing to perhaps try. But I had no idea where to get some. I also read a lot about postpartum depression and other parental psychosis. New parents losing their minds and trying or succeeding in murdering their children. Was it the fey, or was I being taken by the madness? This had to end one way or another. I put together one plan, one Hail Mary. I gathered what I thought I'd need from eBay, and I told my wife she should take a weekend with the girls. I'd watch the child, and a little break would go a long way for our marriage. I waited until noon on Sunday, the moment I thought furthest from the midnight these creatures preferred. I had my last ingredient ready. As I set the false infant in its carrier, in the middle of a cleared living room. What are you doing, you little excuse for a man? Has your wife finally left you? It said. No. I was calm. I set down my phone and started recording the changeling. We're going to try something new. What do you think of these cute baby mittens? I asked. It's squirmed, but being recorded did not fight any more than an infant would as I pulled the little things over its hands. Are you insane? Are you recording yourself being insane? No. If you won't do anything weird, I won't do anything weird. I said, and then I pulled out a flask and poured it on the changeling as it squirmed. Holy water, what is your plan? I do not care about your lord or holy water. No, but I didn't notice you would not drink baby formula when I added some to the mix. I think it only hurts you if you get it inside. I replied. So what are you going to do now?  You're insane, you know. You'll go to prison. Do you know what they'll do to you in prison?  Or maybe there is no fay. The creature continued. Maybe you are insane. Did you think of that? Do you see what you're about to do?  Don't you think it's much more likely that you've lost your mind? Then that fairies are real. I figured that out, too. I said, smiling. And then I walked to the kitchen. I returned with a big plastic cage and set it on the ground. This is Shiag Mar Four. Am I pronouncing that right? A meow came from the cage. You brought a cat? The creature sounded a little concerned. The first time it lost that shrill in its voice. Not just a cat, actually. I began. A 20 pound Maine Coon. Named. Do tell me if I'm translating this wrong. Faye Slayer. I opened the cage. And the gray feline stepped out and stretched its long back. Huh. It says here. Great with children. This is a trial adoption just for a week. If I'm crazy. Well, it's about to go over there and sniff you. I'm going to get a very cute video. Or maybe I'm not. And he's about to tear out your throat. No. No. The creature said as I held the cat back by the collar. I am here for your benefit. I'm here so you don't have to explain what happened to the baby. My benefit.  I will be good. I will be quiet. It said. I really thought the little guy sounded genuinely scared. Here's what we're going to do. I'm going to keep the cat. And if you speak again without being asked. Or do anything to upset me or the misses. I'm going to forget to close the door to the baby room. And the cat is going to tuck you in. And then I'm going to clean out your cuts with this. I waved the flask. Yes. Yes. I understand. Yes. Said the changeling. But there's more. If you want to survive the day. You are going to tell me how to cross the mirror. No. The creature said. You're mortal. There are rules against that. And what good will it do? These little tricks will do nothing to Sheehan. You are nothing to the court of the Emerald Eyes. I picked up the cat and brought it close. It hissed as it looked at the goblin. I put my hand into my pocket and dropped little bits of iron around the baby carrier. I am not going to ask again. You will tell me how to pass the mirror and you will swear on your immortality to tell me the whole truth. You will speak it thrice and you will be bound to your word. The ingredients I needed were weird, but not ungettable. As soon as I am ready, one of these dark midnight when the barriers between our worlds are thinnest, I am going to get my daughter back. I spent the last week going through herbalist and mystic shops looking for the ingredients that I needed. But now I have the mixture. I again found at night my wife was asleep and prepared to do the ritual. I crushed all the herbs into a powder and a mortar and dropped them into a glass full of unmalted whiskey. It took me a few tries to force the concoction down. I hadn't had this much alcohol in one glass since before I was married. Then as the warmth of the drink filled my body and the foul taste of the herbs danced in my mouth, I waited for the mirror. I didn't think it was going to work. I thought the little goblin found some cheat or out from the deal we made. Maybe this concoction was just poison and I was going to drop dead right here. Against the odds I set in my mind the mirror began to boil just like before. I clenched the gun in my pocket. It was better to not need it and have it than to need it and not have it. At the same time I was already feeling a daze. I was more likely to hurt myself with that thing than anyone else. I needed to come in as a guest. I wasn't going to get anywhere by force. With a sigh, I hid the gun in a drawer. Then with no more ways to hesitate, I took a deep breath and stepped through. I think I was expecting a forest. Every storybook ever had the fey hold in some deep woods. Where I found myself instead was an old smoked up room. The clouds of tobacco were so thick that they obstructed vision more than a few feet away. The smell pulled at my insides and begged me to light a cigarette. I don't know how with all the stress I'd still not had one since she was taken. I looked around trying to get some sort of bearing. I stood on a cheap carpet with a disgusting mix of faded, colourful shapes and stains of all shades of brown. There was so much noise that it took me a long time to process what I was looking at. All the talking, clinking and ringing bells. I was somewhere in the middle of a row of machines. At each one sat a person, their eyes transfixed. All in their own rhythm pulled giant levers on the side and watched wheels tumble inside to show numbers or cherries. I was looking at old slot machines, the one-eyed bandits. Around the machines walked the staff. Some had drinks or cigars on their trays. They were all animals on their hind legs, not unlike the goat. One stopped offering me a drink, but I already had too much and waved them on. Suddenly I heard a choking noise. I turned around to see an older man behind me grasp his chest and drop to the floor. I looked at his machine and read out, zero, zero, zero. From the smoke emerged three wolf-headed employees. They were dressed differently than the waiters. Without hesitation they dropped to all fours and began devouring the man. The other patrons seemed to give this no mind at all. I turned my head and tried to walk forward. This was not my fight. A head were roulette tables. I paused at one. The one-screen felt was soaked in blood and the field had a kidney laid out on red. The wheel came up black and the camel-looking creature scraped the organ off the board into a bucket. A man at the table side and stuck his arm between the buttons on his shirt. After rummaging around, he came up with a brown pulsating mass in his hand. After a pause, he plopped it, still bleeding under red again. I didn't stay long enough to see how this spin fared. I walked and walked, but this casino had no starter end. Just an endless row of gambling devices and gamblers slowly being digested in the yellow smoke. I felt it in me, too. I felt I'd inhaled enough nicotine to have smoked a pack. The old endless craving in the back of my mind was finally satisfied, but I knew it wanted more soon. All around, one logo was repeated on everything, from the machines to the drink glasses. The emerald eyes, both of the first E's drawn as an eye with gemstones. This was a machine destined to consume humanity. The alcohol quickly flowed to my brain. Thinking became more and more difficult, but at least it was giving me courage for what I had to do. I kept walking, or maybe now stumbling around. There was no time, no space. I was just lost. And then I felt an arm on my shoulder. Startled, I turned and saw gold toothed sheen.  He pushed my shoulder and spun me hard. When I looked around again, I was in a different room. This was a bar with animal patrons shuffling in and out. Behind the bar stood a short thin man in a bright green suit and top hat. His eyes were two giant green gemstones. He put down a glass he was cleaning and looked at me. So what's your poison? I wanted to start with something aggressive, but I bit my tongue. I was not going to intimidate the things here into doing what I want. I don't want a drink. I said softly. I think I had enough. I just want my daughter back. Ignoring my words, he pulled out a green bottle and poured me a shot of a thick liquid. I somehow knew that I had to drink it to continue the conversation. He waited for me to set the shot glass down before talking. And how are you going to trade for that?  Now your heart has less beats than hers and your liver can take less drinks. How are you going to offer something of greater value to the Emerald Eyes? There must be something you want. There must be something I can give.  There must be some value acquired throughout one's life, I said. How poetic. The bartender laughed. Mortals get so poetic when they grow desperate. I will tell you one thing. I have a soft spot for anyone who makes it this far. Most people simply accept their fate. Most people cut their losses. But not you. You will double down again and again. You think the game is not fixed against you. You think sooner or later, the wheel will spin red. I don't want a gamble. I don't want any arrangement where I don't have my daughter back. I see. Well, let me take a look at you. There is one thing you have more valuable than a girl. Here is the game. If you let me have it without knowing what it is, it's a deal.  My daughter will have a mother and a father. I will not give up anything that will take away from her happiness. I will not let Kara think I killed myself. Besides that, take anything you want and do it because I'm not leaving otherwise.  He poured me and then himself a shot. Let us see of the deal. We drank and looked into each other's eyes. In his shining gemstones, I only saw myself, and it made me feel disgusted. I broke the gaze first as I coughed. The alcohol and nicotine was too much, and I had to do my best not to throw up right there. As it is said, it is done, spoke the emerald eyes, and be forever banished from the realm of Thay. I woke up in my daughter's room.  Noro woke up with me, looked at me, and smiled. I rushed over and picked her up. I didn't know if to laugh or cry I felt no different than I was before. I didn't care what the Thay took from me. It was worth it. You fell asleep watching her again. My wife said, walking into the room. She walked over, took the baby, and then fixed me with a stare. I smell booze, and are you back to smoking? Is this what you do all night when you tell me you'll watch Noro?  I looked at my wife, and I didn't understand. She was the same woman she was my wife, but she was different. Nothing to say for yourself. And you think I've not seen you keeping that gun out of the safe? You promised you were going to keep it locked up. I can't even look at you right now. She said, taking the baby and going upstairs. I wanted to defend myself, but I couldn't. What could I say? I was too drunk to get a coherent sentence together. I didn't even understand who she was. I realized then that I didn't love her anymore. I sat watching the empty crib. I still had something. I still loved my daughter. If I could still feel something, that means this wasn't over. Maybe I could fall in love with Kara again. How could I not love the mother of my child? I didn't know.  I put my hand to my pocket on instinct, finding it empty. I had not had a pack there for nine months now. I looked at the half empty whiskey bottle near the mirror and considered if I should pour it down the drain. I was older now. I had self control. I didn't need to do those kinds of things. The cat came up and rubbed against my leg. Perhaps he was the real face layer after all, because I felt something shift inside myself. For a moment, I felt like I didn't give something up, but instead was cursed. That somehow made me feel better, like I could free myself and things could go back to how they were. I knew one thing though. If I had to do the last three weeks over again, I wouldn't do them any other way.


Baker was just sending numbers out to the wide receivers and I'm like, is he literally just telling him like, hey, I need a four out of you right now. Like need this. Like that's hilarious if that's taken that's old school. That's remember that's what Ben Rothersberger was doing. DB's were saying that they actually heard Ben saying, hey, run a hook, run a hook to a wide receiver. It sounds like that's what McVeigh and Baker were doing. And that's amazing that they're able to get a win in week 14, playing that style of football. Honestly, against a team that was in it, they're trying to make the playoffs, AJ, the Raiders.


We're going to follow those small logistics introductions so you know a little bit what's going on here. And then we'll have our project teaching section where you will have a chance to come on screen for a couple of seconds about what you're going to do and possibly find people to do with you. But we'll come back to this afterwards. We're also going to have an introduction from our university. Hello all of you, I hope you're doing fine. So this open session as you can see is streamed and recorded. The closing section of the showcase is going to be streamed as well. However, in the other section that you see in the program, I'm not going to record it. So with that being said, the participants will take notes in the hackerage hall of your site to help in the most recent sessions and the speakers will share their sites with many and you will be able to find all of this on the screen during the event or later. And in any case feel free to interact with us, feel free to join hackathon channels, it's a normal task to interact on Fabricator and we hope that we will do a nice time even if you're not able to join us here on site. And to go please, when you have some time, make sure that you explore the area because it's a very interesting historical and cultural venue. A very good note about combinator, there is no mandatory mask wearing or testing. So if you feel uncomfortable with, we have a mask and a test at the event space. I'd like to explain a little bit what this is going to be about. Hi everyone, my name is Karen, please feel free to chat with me if you have any questions or any new entrances and other logistics-wise things. So the first thing that you need to know is that the venue has three different entrances. So the one that you see here, the one that you see there, but then the closest one that we have is the one on the top that is very, very close to the machine works. Also we have gender control bathrooms. The original steps here at the venue was gender bathrooms, but we kind of figured out a solution so you can find inside the both bathrooms that we have you can find signs that say gender control. So you can use whichever bathroom you feel more comfortable to use. And yeah, that should be all right. Also, this is machine work space. As you see, we have different rooms set up here. Here you can improve, you can find outlets at the entrance. You have the food and drinks here. And if you walk through this hall all the way in the back, you can find the closer worker. Will you be able to take a nap if you want, just rest, hang out, have some solid time, and it's completely fine. So you can find that there. There's the outlets space where we'll be having lunch and dinner catered every day. And there's also the workshop room. The first workshop room is here. You can find them here. And also the sign at the entrance. Thank you for the other workshop room that we... So this is basically what we just talked about, what we're doing here. We have the help desk. We have also the entrance over there. The closer worker in the back. And the workshop. So this is very important. We have the workhouse. The workhouse is the building with the great door that you can see from the outside here. The workhouse is located in your second workshop room only for Friday and Saturday. So on Sunday, we will have a different workshop room. And don't worry if you have any questions from where it is. We can happily guide you to the place. But we'll also have sign so you can find the place in an easier way. This is the place I'm talking about. So this is going to be your workshop room for Sunday. And also the lunch will be served on Sunday, on that part of the technologies. So we mentioned the works. And they have the new workshop room. We'll have it from Friday to Saturday from 8.30 to 8.00 behind. So this is very important. The only transport here in Athens stops at 8.00. So if you want to stay here back at that point, we recommend using taxi or walking routes to the hotel. So for the workhouse workshop room, we'll also have a Friday Saturday from 9.30 to 6.00 PM. And then in the Athens workshop room, it's only only from 9.00 AM to 3.00 PM. We'll have lunch and then we'll come right here for the closing service. So here, nice to see you all. Glad that you all made it. And where there's the travel issues, I don't know what to do. So I'm going to talk about electricity. So there's various things. This is obviously a normal area of this whole place. There's things like electricity, this light switch to set up. We do have all sorts of power points out here. Because I believe our two tables are right now. And then in the workshop room over here, in the building, there is electricity in there as well. So it's reserved. But try to actually go ahead and power your stuff up at night before you power your electricity case. So because again, we have a stress test list. Yeah, that's 200 people. It seems all electricity is all on us. So we'll also save you. So this will also be part of our investment safety. But please don't leave it on. You just let me know. These areas here are fine for the most part. But there are people that are going to be at a concert tonight and tomorrow night. And so we might just have random people walking in and saying, well, what's this? So look at this bag. These stickers and all that stuff. Just keep an eye on your stuff. And we leave with the city. In the city, there are some areas. Just like any of the cities. There were spring pockets, steam hours, that type of thing. One of the ones we found just a couple of days ago is they come up to you and they slap you with a knife or a wrist. And then you'll have to take off and do the pay. So, you know. But again, you are interested in surroundings when you do walk from here to the hotel. Just be aware, try not to walk by yourself, especially in the dark. This one's for men. It's just... Hey everyone, it's nice to see you all extra sleep and I will be sharing with you a bit about the program and project details. So today there are lots of sessions and workshops that are taking place in two rooms. You can find most of the eight version of the program on the wiki. It's on the program page on activity. There are also some social activities that are taking place on the site. There is lunch and dinner, of course. And there is a very interesting first-of-the-kind accessible to all hip-hop parties organized by a group of artists, which you all are welcome to attend. It's set in six. And so those of you who are interested in continuing to work on your projects as Leah and Karen shared earlier, that this space is open until midnight. But each of that, you get your back to the hotel safely because public transport is going to close by that point of time. So what's happening tomorrow is the same drill. There are lots of sessions and workshops taking place. You can again find the most appropriate version on the wiki. And for social activities, we have a group photo schedule for 1.25 and it would be really nice if you all can come to the studio and have a conversation with us. There is also a concert, which starts at six. Again, the technology sits on the runway, which again is free for all the attendees here. And same for tomorrow, if you want to use the space, it is available until midnight. On the last day, we are going to have sessions and workshops until lunchtime. And post that, we will start the showcase at 2.30. It is going to take a couple of hours to start around the clock, around 4.20. We will share more details with you on how you can sign up to present your project in telecom with us to keep an eye on that. And for social activities, lunch is usual and there will be dinners up for all the attendees at the round at the boil, what is to stop at five, starting at five. So if you are interested in learning more about what kinds of projects you can work on, if you don't have an idea, get more ready. Then here are some ideas for you. So there is a list of ideas on the hackathon which you can take a look at. I believe that representatives from each of these ideas are going to come to share a brief about how we can get involved in this session. So we can gather some ideas from those project pitches. Last time I checked, I think there are around 40 projects created on fabricators. A lot of people have created projects that you can also explore and get in touch with project owners or try to seek collaboration by asking more of the greatest channels that get this info hackathon. So for the project pitches, people are interested in introducing their projects. Later in the session, you can line up and share your idea. You will get about a minute to introduce your project to everyone. 30 seconds, okay, sorry. And then also you will get a chance to share your project in the showcase ceremony. We will share more details later. And as you by now know already that there are different ways in which you can interact with others during the event. You can add yourself to the participants list, find different social channels that we have and also there is a social events section, the key that we can use to either join a social event that is there or you can organize one by yourself. So with that, I then have nowhere to move last now or maybe Joe to come talk about trust and safety information. Hello, hello. Yes. Hello, hello. I'm Joe Salmont and trust and safety discusses with the Committee of Higher Education. We can get a slide. So I just want to illustrate the little requirements like friendly space policy. Those are all a bit ultimately and I would recommend you do so. You can read to them when you sign up for this event. You can find out more information about those policies at that point there. 6-3-2. If you have a problem on the event, you should write a member of our event safety team and have myself and Nesmont and we have a few other people or I have the people come up here if you're okay doing that just to see who you are and who you look like. Sorry, it's just like... You can just sign up. I think that's also fine. Where does one problem go? Absolutely. So we have Nick Wilson. We have Adelis. We have Adelis drop and Nesmont works as well. So if you do see an event you can either contact one of those people or you can work in privately or probably on a telegram the link there. You can also send an e-mail to the event safety team using the e-mail for this event. Just hang on. There's also the full policy place that's where we have these lineings on. Anyone with a red line you're just not okay to photograph them if they have a red line on them in the zoom then they do not want to have their photo taken. If somebody does not line your dog you'll need to direct them to the help desk in the front. You can get the lineings of their color if they want. But even if they haven't been lined your dog it's a good idea not to take photos of people in embarrassing situations. So people leading, people talking are people doing very official interactions if I want to upload it. I think it makes anyone look ridiculous or strong. It's just a form of test. Yeah, absolutely. I think this is something to do. So I welcome you. Thanks. So, welcome to Bathroom Street. I'm so excited that I see you here after all these years. I've met so many people that know for more than 10 years. So we are here to make this video for now. I hope you enjoy this conference. We are here to give support to everything you need. If you have any questions, we have a help desk that will be here located and they will be here to prepare and contact me. All the people who have organized this research. We have email for you to contact if you have any questions. There are so many meetings here. So if you have any questions about the front offices around how the work gets fully constructed in case you need anything we can provide here. Anyways, if you have any questions again you can go to the help desk and ask for them from the reaction to find you that work they're getting to work with. So I encourage people to go in the Participant's Page and write the request of how they can help. And this will help us also coordinate the help desk, coordinate the moment. If you have any questions, we have the help desk. So so I would like to have people to see. If you have any questions or any questions please send them to me. We already have created other projects everywhere but if you want to map the event in social media everywhere the link is in the comment section. For photography, you can see them. You have any questions or recommendations you want. I have made other projects everywhere and I think it will be very easy but if you can see any problems you can go and tell you. So if you have any questions about the projects I've created if you want to organize an exhibition or anything or anything I will be here to help you find a room or something to help you with. Please notice that we are back. So if you have any questions of how to help with the help desk if you have any questions for the helpers I'm also here to help. We have already talked about trust and safety they were going to take care of the event hopefully. For the announcement is Dimitris. If you have any questions for that and now it's for the logistics. So after that I think we have covered everything for the event Dimitris to meet and organize the event. That's Dimitris. We are in Orville basically it's a meeting It's a university study since 2004 the next day we have a new department we are a very new department and all the staff is actually very new and we have a big department from us. Our other projects are through directors and information systems and startups of humanities and social startups that have this kind of direction. We have more than 6 MC post graduated programs and for the first year the next year we have the first time for the department and it is also a meeting for people who come on the road and we have 5% of labs we are from the department we are from the laboratory and we have a meeting also and we have started last year with the only new department the first satellite event it was exciting there were many contributions a lot of students this year we are going to have the next follow-up event and we hope that many departments other departments basically are going to help us with our projects and collaboration so I ask and this and this side of things a couple things that we are interested in with the media we try to integrate more and more in our courses for instance in the policy and digital innovation and innovation we encourage students to come up with nice websites in order to promote their products work we hope to integrate more wiki to these new data sets in our classes and we plan to further expand the cooperation of the media with other departments for instance there is an amalgamation of the department we are going to have the next slide there are several for me and Marius there are 300 years with students from our department and two of the tasks we have undertaken is a quick slide please one is by me it's the way divided we have set up the database and we can easily give us a full request with anything we would like to update and we will make sure it reaches the front end if you have any trouble you can either contact us there is a discussion on the repository so it should be very easy for technical speed and it is a preliminary for announcements but rather spend time with people involved so we have set up the box to send out announcements 15 minutes before it is able to write a session and if you see announcements that we missed out or the box that we see here please keep that in mind and that's what we will do thank you we have about 184 people here this weekend are still we are what you are going to do we will give you about 30 seconds to do that this event also has most experienced people so we expect a lot to say something so please sign up in behind me if you take more than 30 seconds please beware I will give you all of the time 30 seconds now so I am hoping to work on moving the area back to the Wikipedia cloud services if you don't know where Wikipedia is it is Wikipedia you are out there on the internet with the the Wikipedia stakeholders and it is our work I am interested in working on this who built this tool for us if that is interesting good morning I am a telephone employee from the tools factory our workman expanding us I have a session about new tools for the last 30 years for the last year I have been learning the tool you can find the open file tool to expand it to both files to begin your comments using structured data one thing is that we need more kind of standardized templates in which to upload things with structured data so there is not some topics there are many established templates but for some topics not yet and I am going to work on that next can you ask about do you want to have a credit loop for structured data have you seen how conservative it is that you are on every page so my plan is to actually turn it into a corporate data most of them you don't need to have records that you can put it domain there some reasoning can you ask about it for one person I want to add one feature which works and I have been requested to make a new tool and also maybe start a similar form for a new family I am a tool for linking open stream mapping which goes up and I am going to carry on so if anyone wants to do that open stream mapping I can model which we need to run on mirror and to do that we need to get a copy of because we can try to get our own copy we have about 100 and 2 middle piece skins or things so I am going to have people that can help me get that on the run so if you are a newcomer and you are interested if you are interested come to this session Hi, I am Isaac I am a researcher for many years of work and I have a new part of the talent which is amazing but more and more I am working on HTML so we have the framework for what the HTML of the articles I am a new partner with Data Office and I would like to work on extracting large data sets from institutions to this much more to the control over extracting small data sets and we will do the same I am Isaac Amidou I am here for two days mainly in localization so if you want to make a meeting you can do better in your language and you can respond to me which is I don't know what you are trying to do because we have these sets so we can only be able to do this I am Mande and I wanted to talk to you about the week workshop that took place last week and some project ideas came up from this event you can look for them on the fabricator they have a task Wikipedia which media happened and the week workshop and Diego who was with me last week and we talked to you about some of these ideas Thank you and with Diego I am one of these ideas about looking into a user switch of his site to keep template so if someone is interested you can find the task here and I will be very emotional on improving our communication in such a way so if you want to join us we are very happy Hi I am Mande the magic thing is about hacking the fabricator because the future is that the fabricator is not there but there are many ways we can continue to hack the fabricator and now it is called the only way to solve the problem is different fabricator so if you want since two years now we have a forage we can hack the forage and with the hack that you have and the form of a key text you think it is more useful to do but I am also here to work with Qwix it is a great offline reader like I can Qwix combine me but if you also have Qwix you can do something with it like figure out what it actually means so Qwix is my idea to click somewhere in a wiki section and read the summary in the Qwix so Qwix is a satellite event in Sweden so if we decide it is something we use on Qwix people read it with the access ability it will help it is a great idea and Qwix from Austria and the creator of the Rokita tool posted on Qwix I am planning to work with this tool regarding integration to the structure as well as developing a new recipe of wiki media so Qwix we have a foundation and my team is responsible for the IP masking project which you may or may not have heard of but if you are interested I want to give you a session about Qwix going to work on several projects one thing I want to announce is that a couple years ago I made some contributions to the project about wiki media which is a client and I am not really looking forward I am looking forward I am looking forward I am looking forward I am looking forward I am looking forward I am looking forward to working with Qwix and I am not really sure if I will be able to work with Qwix I am trying to work with people I want to work on I mean with Qwix for attractive media I think Qwix is supposed to be about increasing ideas and I think Qwix There are a few other people who have invites. I'm working on a bus car framework that uses car suede each time else. If you want to work on bus stuff, I'm very excited. And Kong needs a picture of the year going closed last night. And so if you want to see the result before I run it, I'll make you see it. If you're in Kong, Scarra, why not? It hides my understanding. So in two weeks we'll be managing the satellite event in Corfu. And we are looking for cool ideas to assign to our students. So are you coming up with ideas? We are coming up with a bunch of interest students to go on. And we're going to create ideas to give them an answer to them. Hi, this is Gopah, I'm familiar. So I do a general rule as an asset agreement. We're going to get that rule. And we'll be ready to get those in the comments in a few minutes. So you are clearly going to get the thing. If you are in a bus, it's a decrease. So I want to learn more about the rule. It takes my hand in the front. Thank you.  Hi, I'm Romina. I'm an iOS developer in the upstream. Did you go to Wikipedia as Android in your assets? Go download it. If you want to check if you have feedback, or if you're learning how to contribute. You're not alone in Wikipedia. I have no firm plan, but it's something that I support. Either we create our posts about people, or by Wikipedia or Glam related. And see what kind of projects that people have. Hi, I'm Greg. This is a visual. I'm set up for activities in IFC. I've seen older women. IFC was created before many new things were invented. IFC was created before many new things were invented. These are experiences I've won. There are many sponsors, many particular departments who just need to design product at the very best department. Long live IFC. I'm Kosta. I want to talk about the most importantly global development environment experience that we do at IFC. Hi, I'm Kosta. This is a small project. This is a request from me and physically. There is an informative survey that will be running during the high ground, which is called Ready to celebrate. We're looking for people from the technical community who will celebrate. And we are asking you to participate in this informative survey and share with us the name of people that in your opinion should be celebrated and possibly also why. Because we are a big one and I'd like to talk about it. If you have any questions, just reach out to me. I'm working on the new source code. You can see our platform, which is available on the weekend between the end of the war. I have some information and I think it will be very fast in the high ground. Yeah. Hi, I'm Tom. I'm interested in helping people and also doing some porting of tools that are already being used for obligated to other generic databases. If you can share with me, I would like to talk to you about how to get from performance to big data. So, if you want to, if you want to, thank you. Thank you very much. If you have any questions, I think I'd like to actually if you want to discuss statistics or nature or some other role about the system. Hello, I'm Luke. I'm a French user. I work on the human unit. We are focused on documenting the languages of the war. I need to have languages so if you want to contribute to the dictionary, to share the words accent, about the general accent and the language, you can move on to the world. Thank you. Hi, it's me again. I just wanted to talk about the role of practitioners. This is a survey six years ago to find out the other things that we can develop across the world. The bad news is that it hasn't really been talked about yet. It's not happening yet. It's part of our perspective. The good news is that if you choose a language from that place and you're working on it, you can see it right here and you can just find out what they mean. So, I'll be right back next to you. Hi, I'm Andrew Lee. I work in the lab in the United States. A few years ago, I created a tool that allowed for the appointment of the conference to create interactive knowledge graphs where to see some interesting involved in that tool. So, we provide more point and click easy pieces and fixes to generate that visualization. So, if anyone's interested in that, let me know. I put a little thing on the fabricator and I do want to spend an hour with the next person. We can have a happy thought that we can make and you can see them more this summer. So, I'm going to talk about Robert today because Robert is a good person and he's a great person. So, I'm going to talk about the big difference is you should have this happy thought in these forms of an example. So, we have the happy thought in these forms of an example. So, we have the happy thought in these forms of an example. So, we have the happy thought of an example. So if you have any idea what you're talking about in Singapore, you'll let me know because I'm very happy. Thank you, people. So I want to give those who have not presented yet the second chance to line up and put yourself at any time. As soon as we get started since National Team, we are very much looking forward to our 3 million upload the next edition, but we have a few tools that are being, are getting a bit old. We're looking for new furniture and fixes all around. We're looking for high-tened glue that does stuff. Please provide me with a full task computer that also explains what we need. Hi, everyone. This is James Monster. I am a developer and a physics confinder. Hi, everyone. I use two things, particularly, which is lots of automated things on the beginning. And second is changing first, and if there are any judges here, we can discuss stuff to improve our work. I'm J.R.B.S. and I'm a part of what we do in Trikking Media. It's taking on content that is under the MTA of our team. We have a tool for that that is currently working. So if I get some time here, I'll try to work on it, but that's too much of what the program is currently working on. I'm Virginia. I work on this many new stuff. So if there's anything that you want to talk about, don't do it. And I was willing to see the work without them. So if you want to know what it's about, don't do it. Yeah, so yeah, I'll just work it. Yeah, it's a testing tool. Sorry, yeah. Let's just start with the same one. And I was a judge, and I'm good at working on two things. I'm not going to talk about being very good at the lawsuit. I'm not trying to change this to be a model to make it as fast and as simple as that. I'm going to talk about the things that are going to be good to see and be good to these doctors. And also hiding a little bit of all the log and communication opportunities. So I'm going to say thank you, man. I'm going to work on this new piece I want to talk about. Hi everyone. This is Ron, and I work with B. We work on TOBEX, and we're the main team supporting the board of view. So if you're interested in either of those things, you can kind of already help with them. Come talk to me more in terms of our presentation. You can also be working on supporting the recent genius work which we share with our friends at TOBEX. We will start at the end of the presentation when I join. Hello, I'm Susana. I am going to be working on the community library and doing the suggestions page. So I'm going to work on the community library. I'm going to be working on the community library. I'm mostly a developer. I have developed several skills to talk to people at the time. I'm mainly working on supporting and transforming things from the climate users to be involved in the process and for the community.  I've got at least three things going on this weekend. I've got a presentation coming tomorrow where I'm asking people, developers like you to talk about what they want to do next towards a catalog tool. Co-presenting with Arturo, the history of the hot services, the path to the future and the future is important part. And I'm going to try to illustrate if this is an actual tool which is on the application of the wish list. Hello. Let me just take an animal from a team of detecting, speaking of the service. I wanted to advertise that. If you don't know what to work on, please refer to the results page there where we conveniently identify what we believe are hackathonable projects. Combined with the three questions. Hi, I'm Samantha. I'm from the media department. I found this nice which I expected that you can use for your type which is called Output. We have just a model tool that can make this work. I actually use it enough. I mean. That's an engineering that we have on the team. I'm also involved with cloud services, including the cloud APIs on the workforce. I will be happy to help with any of those services and also discuss this in the community. Hi, my name is Christian from England. Five years ago, I created a graph version of the only team of media pages that has been published. And I see several requests about this data set that has been cited in other publications. The problem is that I did that once. I've decided to make a tool or a pipeline that keeps updating this because people are using it. It's very useful data set. So, if you know anything about updating pipelines or you are interested in graphs, I'm going to make it. The first we can get a handle on. I'm interested in all of these. I'm interested in all of these. We can add them so we can re-we can add what the next repair events just had below. Cheers. So, we have a system called NCR. Intercontinental Traditions. There are multiple kinds for revision. Currently, so many infrastructure making products. It could potentially be useful for multiple things. For example, the user interface was better. So, if you have an idea of which tool and how many experiences could reach out to me and then we can figure out something. In this problem, there are a lot of tools that are game-like, that could also be available on mobile devices, but are mostly not because of the people like us and all the other things. There's a framework from Google called Flutter that could enable us to publish cross-platform and to create a template. This is an idea with the company kind of creating a Flutter template to present where we can develop a program that provides an absolute platform. So, one of the projects that I'm working on this week is a gender guide tool that shows the different references by users from the recent edits and all-time edits. And if anyone wants to help with that and any final experiments of graphic data, I would love to hear them. To me. So, hello, this is Wicket and this is a kind of a secret realm at this point and maybe the future director of graphic or medium-key development experience. So, if you are interested in talking about medium-key, please come to me or I'll find you. We're also happy to give you the chance to give you questions whenever you want with your audience. Thank you. Hi there, I'm William. I'm here to bring you justice.  So, if you're interested in the check-in extension, I'm open to discussing this. Hi, I'm Wicket. I will be working with Yanis for programming. I'm going to improve them a little bit in the past. So, if you're interested in mouse, please come and find us. If you have anything that is possible, please come and find us. Hi. Hi, my name is Yanis. I'm working in a Wicket-based instance. I'm going to teach for a knowledge graph based on Wicket-based. So, I would like to help you out. So, I would appreciate that. So, make sure to picture interaction there too, so that people can look up based on keywords and good kinds of things. Any tips for everyone who presents now and or in the future? Do not keep the microphone too close to your mouth. Quickly, because we have echoes in this room. And more is put into the second hour constantly. Extend a bit more time, and you will also be allowed to use the laptop of your organization. We call that the iPhone Showcase. We can tell us, everyone, the recording, what it is that you have done in the competition, how you are able to control the world with it. We recommend that you prepare what you're going to do well. The recording, where you can play it, makes screenshots instead of the live demo, if that's possible, because then the demo effect goes on each event. This session was allowed to run until about 10 minutes in an hour. So, we have about 20 minutes left. That's going to be our hacking time. And we are also going to shut down the recording of us now. And then those who do not want to be photographed or anything, we still have the opportunity to also tell what it is we are and what we would like to work on. The people with the right coordinates who are those people who feel that's extra thing. So, the recording is off now. Did you want to say something to me? Or was that a pleasure to also attention?


What a great day to discuss this when FIFA is streaming live and we're all watching it live and as given just before I spoke about You know live stream is the mainstream. I think big words and very rightly said so our topic is The next layer of conversation to what given spoke about, you know, India embraces the streaming era As we have seen the you know the insights of the report we all saw you know various factors that are driving this growth and So we have a panel that has an agency view a brand view and someone from the you know Meganei team who has been part of this report. So we'll try to make it more wholesome with these You know with this panel with these conversations Okay, let me start with you. I'll start with you Anita Anisha, I'm so sorry What is driving people to watch content on a streaming platform and not the traditional Platform, how do you decode this shift? Okay, so I think a part of that was already covered by Gavin in the earlier sessions. So a Few things one. I think the general variety that exists in the world of streaming is a lot better The general sense you get is more of the same thing when you turn on television channels as compared to You know fairly distinct variety that you see when you're on streaming platforms I also think the liberty of Topics on content that you can take on streaming world is slightly better than television So you can be slightly more controversial slightly more edgy in the form of discussions or content creations that you can have on Streaming platforms as compared to television The third piece and the final piece. I think all of us in some shape or form are victims of it is The erstwhile peer pressure, right? So there's a buzz around you saying did you watch the show? Did you catch the lingo? There are phrases moving around and things like that. So part of it is also I think discovery is slightly more about peer pressure and Friends conversations and dinner table conversations and you kind of pick up on that so better variety for sure The ability to be edgy in terms of at least the type of content created on streaming platform and Yeah, finally, I mean with respect to talk ability and you kind of be you are cool when you watch certain form of contents I think that kind of Sure First of all, sorry for coming late. I thought I would miss the entire session But I think to answer they're primarily coming from digital right now and I'll give you a bit of a framework in terms of how we are approaching the entire OTT piece so see in our business OTT helps in two ways one in mass brands it can help you give incremental reach especially if you're chosen media platforms are saturated for example sometimes in Hindi heartland You might want to use OTT to drive some incremental reach. So I think that is one Second for premium brands where you don't actually want to bow, you know boil the entire ocean I think the entire DSP works well to channel the deterministic buying and Sharply target people whom you want to approach depending on their purchase behavior So I think yeah digital mostly Not a lot right now, which is going in here. So luckily it is not a a versus be Discussion but whatever is going is broadly going in these two buckets drive reach for the mass brands and try and Have sharper audiences for premium brands Yeah, I mean it's pretty evident from the report and all the learnings from the research that The amount of time spent within streaming is increasing Now being a global SSP We definitely see surge in our dollars moving towards programmatic and there are multiple reasons behind it today If we are talking about advertisers, they are embracing programmatic and there are multiple reasons It's because of the nimbleness the agility the ease of use and obviously the data driven buys that Programmatic provides in fact if we look at the overall spectrum It solves a lot of traditional TV problems that advertisers have been complaining about which is about Manual workflows lack of address ability and limited flexibility So today programmatic helps to solve a lot of these problems When we are talking about agility, right an advertiser can Switch on and switch off a campaign at a click they can actually get a campaign up and running within hours time In fact, if you look at Pivoting a message at a moment's notice that's something where programmatic really works very well I started my career with Natrage pencils where the tagline was Natrage for said champion today If we are talking about sports live streaming, etc I think that's where exactly brands want to play where they want to maximize those Opportunities where people are spending time. They have the highest user attention and that's what they want to maximize if we look at publishers Programmatic provides them complete transparency in terms of reporting they can optimize the campaign they can actually increase budgets to reach a particular target audience and This complete transparency and reaction to the performance is unheard of when we are talking about traditional linear TV buying On top of that today when we are talking about programmatic Magnite provides a curated marketplace, which is premium private and again completely transparent it gives a lot of visibility to the brands as to where their media dollars are being spent and They can take real-time calls whether they want to go with sorry for some Technical terms they want to do a PG buy or a PMP buy all the controls. It's with the advertisers in fact Programmatic today provides a platform wherein they can reach out to multiple publishers at one go without Individually signing contracts with them. So that's the beauty of programmatic and that's where streaming is going I Nobody would be happier than me to answer this question my My whole career comes from being a digital planner I know how hard it was to be an afterthought on a media plan to today The good news is it is moving and it's moving fairly rapidly From at least from an omd standpoint my agency standpoint. We sit at 50-50 today Of the split between traditional and digital media. So It's a great sign. It's a great sign to where the agency is. It's a great sign to where our brands are The fact is consumers are there. They're spending time Our why is incredible if you measure it properly. So there's really no question why brands? if they aren't already You know riding on the digital bandwagon and obviously One of the better ways to advertise on digital is leveraging audio visuals. So therefore then OTT has You know a fairly Right to succeed in that sense because it delivers to Audiovisual messaging. So yes in short the answer is yes, and it's fantastic typically audio visual assets are Available for most brands and therefore using them in the digital space Makes execution easy That tends to be one of the reasons on why you will see a lot of video adoption early on For brands and it's slightly lesser when it comes to let's say display for example because you still have to think about You know various asset forms. So Most advertisers who embrace digital Definitely do audio visual advertising or if not all of them Unless you're absolutely very very core performance oriented then it's a different business altogether, but all your You know core advertisers or core brands All categories are spending on audio visual without an exception You want me to answer specifically on experience or on content as well Either Okay, so let me start with content because I think that's relatively easier to fix Right today when I move my dollars from our TV or from our traditional medium To an OTT platform. I either do it when there is a high ticket event. That's happening Let's say an IPL where we have been doing advertising for the last couple of years or as I said, you know, during some incremental reach I think the problem that we are facing as Someone where brands are let's say alive or on air for about 40 weeks a year that OTT doesn't have an original always-on content and I think that's a challenge The content that is famous is in and out, right? You have a web series that is there. You see it You move out the TV shows that are there are mostly are also there on TV. So I think one expectation or Probably a wishful thinking that I have is that One inflection point that can come is if OTT starts having some original always-on content Which for example, someone did it with big boss, right big boss came on TV and then they had their own digital Segments also in and out, but I think one way to make the property slightly longer So I think that's on content in terms of experience. See my own experience has been that because the Viewer expects the viewing time to be slightly larger when he or she goes on an OTT He's extremely particular about what he or she wants to watch so as long as We will not make the medium slightly more interactive I think we will have this challenge that advertising may come out as a bit of a distraction Right, you can make it easier by having a skip button Which I don't think is there and at least on most of the channels But how do you make? Viewer spend some more time inside Where he is not bothered about what to watch next? I think is probably something that I would expect to happen in the Streaming space right for example the entire chat that happens when IPL is on I think is a great start At least you are spending a lot of time by doing something else and not just watching so something like that I think would would really help us Find the venues to advertise rather than only do it as a pre-roll or a mid-roll. I think yeah those would be my two pointers So live stream is getting accelerated and we see it across the globe, right? And the acceleration is both in terms of the audience's spending time and the media investments happening in some of the markets advanced markets, I would say like Australia and US we see a lot of Investments happening around lifestyle spots, which is still picking up. I would say in markets like India In fact, I would like to quote an example of Magnite's partnership with Channel 7 in Australia So Channel 7 use Magnite as a platform to maximize the exposure of brands towards audiences involved with Tokyo Games Olympic Games and they wanted to kind of do the moment targeting so the gold medal moments they wanted to use a partner and Our technology something that we call as live stream accelerator. So I Mean, let's talk about FIFA right now, right? There are going to be moments where the number of consumers watching is going to increase and there has to be a technology which can support that Spike in viewership. So today when we are talking about live streaming Live works very different as compared to catch-ups in life Suddenly there are spikes and there has to be a technology which can support the DSPs the demand side platforms and At the same time advertise to maximize that opportunity of connecting with the audiences It would be very interesting to see how this evolves in India with cricket obviously being at the top of sports following in India, but As per our research, we are seeing more and more life-streaming happening in India number one And it's happening across categories like sports news and reality shows Actually on FIFA I would comment that we all were talking and I know there were a lot of issues with streaming And I mean, let's all agree. It's still in the nascent stage, right? We all need to work together to make that user experience acceptable look most brands that you speak to Mean life sports is captive audiences. It's attentive audiences There's no question that it's an incredible space to advertise But to Priyanka's point, I think technology needs to Catch up slightly better in order for making Brands slightly more comfortable you know to manage addressability and address that attentive viewing during life sports so moments is an example It could be anything, but if there is a way that Okay, let's take a step back for most advertisers that pick up High ticket item sponsorships of life sports on on ground or on television There are a bunch of brands that still want to be associated with sports may not have deep pockets And for them therefore relevance becomes key and relevance can happen in the world of digital But if life sporting opportunities are not target able then the whole point is moot Then I rather advertise on television if everyone is going to watch it. So if there's technology that helps advertisers who are looking at the digital audiences You know that you can slice and dice slightly better than you can on mainstream television That would bring a whole new stream of advertisers on live sports on digital. No question So I would like to add to this point. So today the data driven buys that Programmatic provides it basically gives access to advertisers of all sizes, whether those are Global advertisers nimble D2C advertisers all of them today gain access To the high quality inventory Regardless of their budget. So let's take an example. There can be an advertiser who has just $2,000 to spend There is a possibility that using programmatic as a technology They can increase their CPMs as those specific moments just to gain that share as compared to Probably advertisers who could not even think of getting associated with sports in the past So programmatic opens that huge opportunity for advertisers of all sizes to be associated with sports completely Yeah Yeah, I actually touched upon it when I spoke when I give the first answer see the percentage investment is very less And especially I think CPG brands are someone who are always the legards when it comes to adoption of technology I'll be very very honest It is normally led by the non probably tech or D2C brands in terms of any adoption So low single digit is where it is today. I don't think it's a choice of Choosing media right now of Royal because as I said whenever there is a marky event We obviously prioritize OTT and we take out some money from digital just because we are getting the reach from Doing OTT or in normal circumstances it comes into use as the third medium after TV and The standard Video platforms that you have in areas where we want to build reach. So I don't think at this stage You really have to worry about the proliferation so much. I think what will help is As these platforms scale up, right? It more and more brands will start thinking about Not doing it somewhere not putting up a dollar here and doing it here because from a pure scale and cost perspective They are not right there. I would say In terms of where any CPG brand would want them to have but I think they are on the right track Probably a couple of years down the line We surely will see a scenario where people will start Giving more preference to OTT than it has right now For example tech is something that OTT has developed rapidly in the last two three years I remember there was a point of time where you could only buy it on clicks and You had no idea where it's the same people who's watching it multiple times Or is it a genuine reach that I'm getting but with the help of tech We are at a stage now that OTT is able to give the kind of data which you would get otherwise So because that journey has happened in tech I'm very sure it will happen in other spaces as well and at that stage probably it will be a fair Question to ask on can we really consider OTT as the first port of investment when it comes to digital? That's what I think Yeah, so today if we look at the two biggest challenges It's about creating a great ad experience and monetizing all formats And these are the two challenges where Magnite's tools and technologies are really helping both the publishers as well as the marketers What we are doing today are enabling different technologies So I mean just to name a few SSAI which is server-side ad insertion Basically, what it does it it allows publishers to seamlessly integrate an ad slot into long-form High demand content and it almost replicates the TV like experience. That's one way of doing it The second way is that we make everything programmatically available. So today we let publishers let Programmatic demand as well as the direct campaigns compete against each other to maximize the revenue and obviously increase the exposure For the brands when it comes to reaching out to the consumers Another topic that we talked about in terms of tools and technologies is basically LSA which is kind of like those spike moments Where in the inventory certain Increases and how do we basically help the DSPs to maximize? those moments and make sure that We are maximizing the potential revenue against it on the buyer side today Magnite provides a platform which is completely transparent and Provides a scalable marketplace It lets buyers a complete transparency as to where the campaigns are running it lets buyers apply frequency capping and also Creative deduplication and ad separation. These are the different tools basically which is overall helping to improve the ad experience Okay, so wow I'm gonna I'm gonna find the best way to answer this briefly Okay, so two things fair two things I think from a media output standpoint There are fairly well established currencies today and benchmarks today and Everyone in this room is wise enough to know What the media output? KPI is that you're measuring My personal view and I think as the collective Omnicom view also if I may say that is That's not enough and I don't think that Adds back to an advertiser at all and you don't get happy to hear your views on that If we're not able to establish a relationship between any form of media forget OTT any form of media and Figure out what that input does eventually to business then we're all failing in in the world of measurement. So Media output alone Measuring that and therefore Optimizing it in order to get very very efficient with zero views on what it eventually does for your business I think is a fairly myopic and a and a short-sighted view And and this applies to every media. I don't think the pressure of measurement is higher for OTT and lesser for somebody else It's the same It's media dollars getting invested on any platform as long as you deliver to business and there is sufficient information that says X input gives me Y output life is good So I think I mean that's the that's the simplistic version of the conversation, but yeah some other day Yeah, I think so and not just environment. I think Anything that they are providing which the other channels are not able to provide brands will come So one let me give you one example not in the environment space, but the entire DSP bit Which Priyanka talk about which moves from a probabilistic Targeting to a deterministic targeting. I think it's fabulous for all CPG Brands especially for brands that are Slightly small in number and our premium, right? So that's that's a great way for us to advertise knowing that we are actually targeting someone's Buying behavior So that's a definite go the other example I have is something that L'Oreal has done with Emily in Paris there's a show in on Netflix Where they've decided that we will only advertise on Emily and Paris Right, and I don't remember the name of the country where they've done it And I think that is the right example of an environment Curating the same environment which is there in the show and matching it to the kind of world that the brand also lives for So if you are able to get such venues, I'm sure brands will come And I also agree with Anisha that see as long as we are only going to talk about price and media metrics Right, it is going to be difficult to move the needle because it's a vicious circle right scale and money So until unless scale won't come money won't come until unless money won't get lowered down scale won't come So that discussion I don't think will lead us or will lead the advertisers anywhere else You have to tell them. What is the value-added benefit that you are getting by advertising on OTT either by targeting the right audience? Or giving the environment in a closed loop manner that the others are not able to give Because there is enough confidence in CPG brands in general that the platforms work I think we only need to find out ways of interaction that is mutually profitable to scale it up even further Yeah, I mean based on the research that Gavin shared there is a huge acceptance of ads number one on streaming channels And in fact the amount of attention that the users are paying to ads on a streaming platform is three x higher than say social media Or other form of video advertising. That's number one. Secondly They understand that value exchange that they are watching ads because they are getting premium content, which is acceptable a Lot of people who are watching ads are actually Doing something in the sense that today because of personalization, right? People are able to relate if we show them more and more ads related to what they are interested in the chances of users Reacting to it as high. So there is another technology which is around content transparency. So today publishers can share content metadata with Advertisers basically it helps in ad content matching with the show content Which helps the advertisers to deliver more relevant ads to the ultimate users So there are multiple reasons why consumers are kind of accepting ads on streaming media and second because it's personalized The outcomes are higher panel so TV format style quick 32nd answers Anisha to you Looking ahead 2023 what does the future hold for the India streaming market? I Know I'm supposed to give an agency point of view, but I won't I think I'll give a consumer point of view I was in Soho house recently and I met a bunch of people Believe me as a consumer the the content explosion in this country is looking incredible Please for those who haven't gone there. Please go talk to people. It's amazing to see the The level of conviction and passion each of those creators there have you know in producing amazing content So I think from a consumers standpoint, I am super excited. It's it's just going to be more and more fun Moving forward Can't agree more streaming is going to continue in India and it's at the back of obviously Massive content that is being produced locally local content and obviously that huge appetite of consumers to consume content. That's number one Programmatic is definitely going to drive ODT CTV activation in the market We are definitely even though subscriptions might be slightly going down due to say inflation or other any macroeconomic conditions I think online TV is definitely going to edge forward We as an industry need to come together and create those Experiences basically that consumers like and obviously give a lot of confidence to brands that this is the medium to be in and Finally, hopefully brands realize that it adds a complete value in investing and streaming Obviously through programmatic which can help them get scale Makes ordering audiences Addressable gives them ROI on everything that they are spending Two points Rohe one, I think will happen and one I hope should happen So the first one I think the regional OTTs will become stronger And I think that will happen because they will start differentiating from the bigger ones on the basis of content by being really really sharp towards a particular language and I do have a hope that they crack this always on Exclusive OTT content in their local channels. So this is that I think should happen The second that I'm hopeful is can some OTT platform actually unlock the kids genre Because it's such a big massive opportunity that somehow no one has really been able to scale up and Hence all the kid brands who have the monies Are still dependent on going through the traditional ways So I know a couple of people have tried But it has not happened. So I'm really hoping that Especially for Kellogg's a lot of business comes from kids brands If that happens, I think it will also unlock an extra part of an advertisers money So that genre has to come about to unlock that potential Thank you. We are out of time, but great discussion What I could gather is that, you know, India definitely is embracing the streaming era. That's what all these points You know are you know referring to but thanks, Anisha. Thanks Priyanka and thanks Ankit for this conversation