Hey guys, welcome to another episode of Stepping Up. I'm your host, Daniel Dubois. This week, we continue to feature young St. Lucians who run their own businesses. As a matter of fact, families who run their own small business in the communities where they reside. This week, we feature two young individuals from Cicero who have used their talents and passion to make a living and to touch the lives of various persons in their communities. Kadeen Severin was born and raised in Cicero castries and is the owner of All You Need and Andes. After growing an interest in culinary, she attained an associate's degree in food preparation at Sal CC after working in the industry for a few months. The pastry aspect intrigued her so much that she decided to further her education at Johnson's and Wales University in Miami where she received an associate's degree and degree in pastry and food management. She returned home and All You Need was created. Four years later, she's launched Andes, the savory sister, and she can't wait to see what will happen and what love and vibe it brings. We went out to meet K this week. Let's take a look at the interview. Thank you so much for saying yes. So I'm going to allow you to introduce yourself and let the audience know a little bit more about you. I am Kadeen also known as K. I own All You Need and most recently Andes, which is right behind us. I am in the field of culinary arts and pastry, so that's basically what our businesses do and that's basically it. If you saw the photo shoot, I was like, this girl is my spiritual sister because it was just like, you could see that, you know, thinking in the same vein as everybody else. It was just so different and deliberate and in your work, you know, I'm your biggest fan. I've been following you from since when you went to Sa'afa together and she did the hospitality program and now you should see her cake. So let's talk about All You Need first and let's talk about, I know you went to a really good school overseas. So let's talk about your education and how you decided to open All You Need. I wouldn't say I specifically decided to open All You Need because it just happened. Someone asked for a cake while I was on vacation from university and I just started making cakes, the wood spread and when I eventually came back home, my mom said just put a name to it and just get it done because we're already in the business. So that's basically how it started. I always wanted something with a simple name, maybe like need or bread or butter and then when I spoke about need, my mom came up with the rest of the name All You Need. And it's genius and the need is K-N-E-A-D as in for need. We also want to expand eventually so anything we put into it, it comes under all you need because you can do cake classes, bartending, anything because it's still ties in with the name.  So let's talk about the expansion to Andes. The expansion to Andes happened because I have always dreamt of having a café so that's my, well what I could afford right now, that's what I could afford right now, humble beginnings. So I believe that you just start where you are, you do what you can. So my dad came up with the vision to build it and he designed it, he came up with the concept, he built it with a few of his workers and the name Andes is after my grandfather, my father's father and he always cared about rustic food, fresh food, fresh Caribbean food and I still wanted to make it fancy because that's how I am and I still wanted, I didn't want the environment or the area to depict how the food should look because people seem to think that because of the area that we're in, the food should just be the standard you know bacon, soul fish or cocoa tea or just a bread and ham or something. We can still do that but we can also do other frontier things that you would see, you would think that you can only find up north already be a copy set but you can get it here as well. And I think the vision to think outside of the box and bring gourmet food, really good food, I'm talking about chicken wings and waffles, it's okay as we wrap up, I know that your parents were very instrumental in helping you and just right across the road you also have your cousin Devon. So let's talk about the genesis of that family business and your dad you said is a woodmaker and a builder so you could see from the rustic and even your house is so artistic as well and the gym so let's talk about the collaboration of family and background in the community as well.  So it's a family business and I've always wanted to keep it that way that's that's who I trust and I feel like there's there's someone in my family that can do everything there's there's someone for everything that we need so my father is a builder he's an architect he does all the building my mom is more of the personality I'm not everyone is I'm not the friendliest I don't have the sweetest personality I'm kind of to myself so my mom takes care of the customer she does she delivers the orders etc etc and my cousin is into fitness so it's just a circle a small circle right now that we're hoping to build up it's it's what we want and it's what is what we're trying our best to do because we're very very close-knit family my parents are retired someone has to do the work I don't think it should be my parents must be so happy yeah so happy to do everything together I mean my cousin and I are the last to left so someone has to do my parents can't do the work anymore I'm happy that you have that support with your family and everything but a lot of entrepreneurs their stories and they walk does not revolve around getting so much support from family so what do you have to say because I'm sure when you went to study and come back all of this was probably just like I don't know if it was ever in the plan no but what do you have to say to young persons like me and anybody who's interested in picking up their passion and trying to make it a viable living what's your message for young persons I tell everyone just start because I feel like that was my my era with a lot of my life I'm a deep thinker I'm an over thinker I write everything down I need to know where is this going how do I do this before I start something so when all units started it was completely out of the blue I never planned for it it just happened so it was rough for me because I need I need to know everything I want to know where is this going how is this going I'm gonna make it money this and that but it just happened and it's been a great success so I would just say don't wait for all your ducks to be married that's never going to happen to this day there are so many things that I wanted and I still don't have it things that I felt like I needed before I would start a business I still don't have it but the business is very successful and you will you will get supported along the way my support is endless I get support from a lot of strangers the the strangest people will just come up to me telling me they follow the page people call me all the time asking for ideas or asking for help if a cake and that's what I wanted because that's not what I received at the beginning so it's very easy for me to assist and I know people feel like maybe they might not get the support but they'd be surprised to realize you really actually just have to start you just have to start if you have one cake mixer cake pan do the cake for your your sister your aunts so much it will it will it will happen it just takes time and another part of it too um okay there's so much artistry in your cakes and the way you go about doing it I can imagine the hours and the time you put behind it so that's a skill because my mom isn't a cake still but it's just the artistry and the time and the patience and it takes a lot to do that type of work you know so I just want to say kudos to you thank you for allowing us to enter your space today and let's know what's what's on the menu at Andy's on Andy's today well this morning we sold that pretty early I know a lot of people were upset we had chicken and waffles so it was honey glazed chicken with waffles and we also had blueberry pancakes with a citrus blueberry sauce we had what else we had we had a classic bacon salt fish with cucumber I can't even remember we had french toast with berry compote and I think that we had muffins as well what's compote again compote is basically just a fancy word for jam just a fancy word it's jam things like that keep you make people coming the authenticity behind it the realness the honesty behind it so I'm saying like yeah I'm gonna definitely come for chicken and waffles next week so what do you have for lunch for lunch we have classic sauce that's our biggest seller right now we also have coconut curry shrimp we have chicken and dumplings that's another classic that my mom is doing um what else do we have we have grilled fish and we have guava barbecue wings that's another classic that we have as well so yeah that's basically it we're just trying to make basic food fancy yeah not basic but allowing people because sometimes you know because not all the time you have money you say but not all the time you want to go up north for food right not all the time like there's this new place this joint in and Kaldisar the ribs is like amazing delicious it's not too expensive so it's nice that we could start to decentralize our food options and opportunities so thank you very much for that you're welcome thanks for having me all the best and I can't wait I'm gonna need some sauce COVID-19 is a new pandemic disease as declared by the world health organization it is transmitted directly by respiratory droplets when an infected person coughs or sneezes or indirectly through rubbing the face with contaminated hands there is still no specific treatment or vaccine against COVID-19 and as such the farming community should adhere to some special recommendations limit the number of crew members to only essential persons practice frequent hand washing and cleaning of all boat surfaces limit contact with the public keeping a safe distance between each person limit unnecessary conversation with customers and pairs during the sale of fish wash hands frequently with soap and running water or use 60 to 95% alcohol-based hand sanitizer until water and soap are available sneeze and cough in a flexed elbow or into a tissue immediately discarding the used tissue into a bin and wash hands with soap and water or use an alcohol-based hand sanitizer until soap and water is available and avoid close contact with persons having respiratory symptoms more than ever before your important role as gatekeepers of Saint Lucia's nutritional health and food security should be taken seriously when you exercise these precautions you not only safeguard your health but also continue to allow all Saint Lucia's access to freshly caught fish and other seafood remember it is our responsibility to ensure our nation eats fresh Saint Lucia's best thank you so much k and we wish you all the best in your future endeavors Devon Brown is the owner of No Pain No Gain Fitness an up-and-coming fitness establishment located in Cicero the community where he was raised he's also case cousin following his graduation from the Sahara Simmons Secondary School Devon discovered two of his passions motorcycles and fitness he was able to build gym equipment out of welded strap iron as he explored the complexity of human physique his motorcycle gave him the adrenaline he craved while teaching him the importance of airing on the side of caution no pain no gain fitness has evolved into an entity that encourages individuals to be their best physical self while serving the wider community through its lift foundation an arm of the NPNG fit that aims to empower disadvantaged groups let's take some time to look at the interview i'll allow you to introduce yourself to the audience yes people always get my name twisted but yes i am Devon Brown i am the gym instructor and gym owner and also the CEO of lift foundation right so i know that you're in charge of the gym you know i know that you do an amazing job as a fitness instructor let's focus on the lift foundation what exactly is that let's let us know a little bit more about that lift foundation is very new first of the block um it is coming from my heart of me wanting to help and to give back to my neighboring communities you know and um you know people come and support the gym now you find the very same mothers and fathers and teachers and doctors that come to the gym you know we we want to help their kids especially in that time like now so we always try to give packages to them you know equipped with school stuff for them and we've done quite a number of schools like this is our primary you know and slurry primary and this is all right so your focus is to support schools i guess from vulnerable communities yes with um supplies for them to be able to to get their education yes right so about how long how how how old are you guys since you say that it's um relatively new the foundation yeah this year you know this year nice this year nice this year okay good well i wish you all the best in that and i hope that you could hopefully reach a nationwide audience with what you guys want to do but let's talk about no pain no gain now we stand in this amazing space it's this wooden it looked like something out of the 80s or 90s i don't know how to describe it but talk about the location of the gym and let's talk about how it all started the gym is located in Cicero um beautiful location in spite of some of the things you might hear people saying is a wonderful area we have this the Cicero primary school which is opposite the gym and then we have andes also we have k who does her pastries right opposite the gym so the structure everyone loves the structure you know we use pallets and it's all natural everything is done out of pallets you'd be surprised even the the washroom the separation is pallets and we designed the gym in this specific way because i want to deal with patients with asthma you know to keep it very airy so you know it was built for this specific reason right right even right now i don't even have to leave those lights on because we have enough light coming through the ventilation is something that's oh yeah definitely yeah yeah so how old are you guys and you know what are some of the plans you have for the future uh jimmy's been going on for a long time but i've launched it full time three years now yeah full time i've been here working here from five in the morning and i close at seven in the evening so as we conclude what is it that you want to tell singlutions about you of the lift program um as an entrepreneur just you know in terms of your because i read your bio and you told me that you know it wasn't an easy journey to reach here at all at all so let's zone into that a little bit and and let's reflect it has been a struggle honestly because i don't think we've been taught to to push our own you know in solution that much so i struggled working for companies working for people and i don't last very long you know honestly not that i have a bad attitude but every time i step into an area i always see this can be done better and when i give my two cents i always clash with the manager or somebody so i said you know what i think it's time that i start my own thing and this thing i'm starting is what i'm passionate about i can do it for the rest of my life that is my driving force when i wake up in the morning i know i'm coming to help say daniella because daniella wants to lose weight so this is what i love to do i love that smile so i can imagine that you probably live a very happy life because not everybody gets to see and i think that's one of the things um that people forget about entrepreneurship is about charting your own course and being your own boss and having your own being your own boss comes with the territory of it's it's a hard work but it's very very very rewarding in the end oh yeah oh yeah and i have to add that i got help from family you know they were able to come together and to put things together help put up the structure and what's not i guess in this case father who didn't father did all i need to have a conversation with case father it's amazing it's beautiful you know so i had that extra help yeah and i don't think as a young man if i didn't get that extra help and push i don't think i would ever get to this level at all you know what i mean so final words from you mr brown um our fitness instructor extraordinaire well right now we have covid right numbers are increasing and we are asked to stay home you know but i believe that there is there there are limits right we i also think that this is a good time to we need to boost our immune system so you don't have to come to a gym to exercise but i want to encourage everybody to exercise you know do do some crunches at home do some push-ups do some squats to keep your immune system strong so that we can fight against this covid thing all right so well you all heard it from the man himself um telling you and you guys could access it just let them know how they could contact you on facebook instagram if they're interested in wanting to join your fitness program yeah uh you could check me out on no pain no gain fitness on instagram right my number is on the page um i think you can see the background of the gym if you want to join it you know it's very spacious the ventilation you know it's it's it's nice um everyone gets screened you know hand sanitizer you could wash your hands so it's perfectly safe and the most important thing it's scheduled so you can schedule your time when you come in if you don't want anybody at the gym i can do that okay so we have limited amount of people on the floor at any given time nice well thank you very much you're welcome that's it for this week's installment of stepping up i'm your host Daniel Dubois and if you're interested in being featured on the show or you know someone who wants to be featured shoot me an email at stepping up 758 at gmail.com see you next time keep safe and until then don't forget to keep stepping up


Bro, what the heck is this? Where are you? Yo, how did you get yourself into this mess? Bro, I got jumped by the skibbity toilet head man.  See you getting changed. Today we playing some skibbity toilet games. Hey, skibbity toilets.  There's one in the playground, he wants to play. Hey, I'm playing.  Look at this.  Bro, I thought we were having fun. Bro, what the? Do you see this right now? Bro, I can't get in the car. He's literally in the car. He's literally on your tail. Run Mikey, run. Wait, why is there a giant head over here? Is this just Jesus? Oh my, that is scary bro. I think there's like the flamingo or something in his head. Go ahead. Wait, wait dude, there's a Shrek car. What the? Shrek car? Mikey, I'll pick you up in my Shrek car bro. Look at this thing. I'm right behind you bro. Oh yeah, Shrek is love, Shrek is life. Oh wait, donkey. Donkey. They even got a donkey here.  No, maybe you could try to get out. You ran me over. Try to get on the donkey. Let's see if it lets you ride him. Bro. Oh you're dead. You're dead bro, sorry. You're on your own brother. Yeet. Oh my god, the army. The army is forming against me. Mikey, why are you at bro? Mikey, we're in deep trouble Mikey. Now we've got the big skinny toilets.  Oh, this is going to be epic. They're going to destroy this house bro. I already know it. Just look at this. I'm going to stay at the top. Oh my god. Help. Mikey, you're supposed to help me bro. Bro, it's time to jump over one. Dude, why are they only chasing me? What is wrong with my life? Look at this.  Oh dude, they're cute. Dude, what the?  Oh, okay. I didn't mean that but okay. What are you at Mikey? I'm scared for my life bro. Oh my god, I just saw a toilet get flung. I don't see you bro. Bro, right here. Bro, help. Why is that one so fast? What? Dude, one has like super speed bro. I'm not messing around. Why are they flying around? I can see the toilet flying. Dude, where are you at? I don't see you. Oh, okay. Wait, you're not in my game. Is that in your game? Bro, Mikey said he's in my game. I wasn't in your game. You're in the public server bro. You know what? I'm going to just like myself in here forever. Oh, it actually works. Look at this. I'm safe. Oh, I'm not safe. Dude, there is a fast one bro. Yeah, there's a fast one. Dude, I'm telling you. I'm just going to spin away. I don't care.  Oh, I'm capturing all of them. No. I thought it was going to work.  Yeah, I'm right here. Oh. Oh my god.  Come on. Pick up the slack. You're too slow. That's why you keep dying. Am I safer? Oh, dude, what's that? Why are the walls flying? Did you see that? Oh. One just flew up in the sky bro.   Oh, that one just got black.  It's raining toilet. Come out of the sky. Toilet. Don't even ask why.  It's raining toilet. I think that's how the lyrics go. It's a taco song bro. Come on. All right. I think that's pretty much it. Just skipping the toilets chasing you. And you just survived. You know what? Honestly, I think I'm safe up here bro. You're not safe anywhere bro. Trust me. You are not safe anywhere. Where are you at? Right here in that building. All right. I'm going right here. I can't even go in the building. Come on bro. Oh, I see them climbing. Oh, he's probably stuck here now. Oh yeah, he's stuck. All right, he's stuck. I'm stuck. They're literally stuck on the toilets. And yeah, let's go to game two. We in the Skippity Toilet Facility. I get confused. I get tongue twisted man. All right bro. Okay, I'll be the black one. All right, let's go. Take a picture of me bro. Come on. Take a picture of me bro. Actually, we're radio cameras bro. We're surveillance. All right. We're surveillance. Oh, you're coming in 4K? That's not good. All right. So apparently this is a facility test for Skippity Toilet Heads. And yeah. Skippity He He. All right. Oh, I hear them already. Skippity Dump Dump. Bro, this song has been stuck in my head since yesterday. Okay, let's open this one. Let's see what's behind door number one. Another door. Okay, this is the SCP Skippity Toilet Object Class Euclid. We're here to film a documentary, okay? Okay, let them know bro. We have questions for you. Sir, how do you wipe your Skippity Heads? Behind? Oh, it's a giant one. Oh! It already tapped me in the head bro. Oh my, look. Come in here bro. Don't be scared. Don't be scared. It's already chasing me. It's so slow though. And I can't. I'm slow too. Bro, he's slower than you. No, he's not. Yes he is. He's literally watching you in 4K bro. You're caught in 4K right now. You're lying. Oh, I wanted to close the door on you. Dang it. So he didn't want to interview with us. He was rude bro. He called me fake news bro. Alright, this is another Skippity Toilet. Oh, this is the original one bro. This one might be a little crazy. Oh. Excuse me sir. We're here for the documentary. Sir! We just want to ask you a few questions. Come on bro. You can't be scared. They're so slow man.  Alright, watch. Watch this. Watch. I'm going to trap him in here bro. I'm going to trap him in here. Oh. Oh. Take that back. You think you're so good. Great. Now he's chasing me man. Alright, what's over here?  What's this? Oh, they got SCP-96 right here. Oh, I died. Oh what? Bro, his arms are like floating back there bro. Hey, who is this? There's an imposter in here dude. Don't trust that other camera guy okay? Alright, I won't. Alright, alright. Where are you going? To the SCP-96? Yeah, we're going to see him. Oh, wait a minute. Oh, don't get close. Don't look at him bro because he gets triggered.  I'm trying to trap him. Oh, take him away. It didn't work. Wait, who's this? That's the imposter I'm telling you about. Alright, let's go see SCP-96. What is he? I mean, I guess he's an SCP so it kind of makes sense. Oh, boy, what is wrong with your arm? Bro, his legs are on his shoulders. What the?  What the heck? Are you controlling him? No, he's getting crazy because I looked at him. Oh, this is not good. This is not good, bro. Somebody caught 911. Help! Mikey, help me. I'm out of here. Bro, I'm about to get chased by SCP-96. Wait, I just opened the cage right now. Wait, is he running this way? Oh my, dude, get off of my back. Oh, he's running. Oh! I died. I died too. We both died? Alright, I guess that's pretty much it. They just have the SCPs, the SCPs, and they're locked up. I wish I could run a little faster to tell you the truth. Yeah, we're pretty slow, man. Alright, let's go check out game three. What's up with this guy, man? It's Mr. Beast, bro. Oh my god. That's the real Mr. Beast. Mr. Beast. What the? Alright, this is Skippity Head Toilet Escape.  There's the three toilets. Bro! What the? That kind of looks like the guy from the warehouse. The guy from the warehouse? Yo, this is pretty wild right now. Oh, why is it lagging? My boy, what is going on right now? Dude, I was about to buy a gun right now. Bro!  Okay, what is going on right now?  I don't even care. Now we joined a private server because the other server was like super laggy. And apparently the Skippity Toilets have jump scares, so... Oh, I hear... Oh, I hear him! Bro. There's already one on me, bro. Oh, who's this? I don't know, but he got a nice haircut. Oh, that's cool. They do have jump scares, huh? Oh my god, we're getting stampeded already. Like, we just joined the freaking game and then all the toilets... Oh! Look at the extra long neck one. I want to get jump scared by this one, alright? It actually had noise. Do we have noise? Yeah, alright. That's pretty sick. Yeah, like... Oh, that was a little baby toilet! Bro, you're getting jumped. Alright, so I don't know if there's a purpose to this game or it's just... I think you just survive. Alright, let's see who survives the longest. Bro, I already... Hey, how are you running so fast? I already have seven minutes, bro. How are you running so fast? Oh, I broke the ankles! I broke the... I want to get jump scared by Oliver. Oh!  I was a little confused. I was a little like, what? Alright, oh, let's try this one. Yeah, what the heck? Whoa, what's he doing at the end? I don't know, bro. Danny, these toilet people are a little sus, man. Alright, you could buy guns, but I don't really... I'm running all the way to the back. I don't think the guns even kill them. Yeah, they probably don't. Alright, so it's just an endless maze, I think. That's pretty much the game. Yeah, I think it's just endless maze and I'm already lost. It's day 500 of being here. Oh, so it's like the back room. I really lost my mind, man. Hey! There you are, bro. I couldn't find you. It's so dark here. So many walls, you know. I kept going left, right, left, right, up, down. All that crazy stuff. Alright, so I guess it's pretty much it's the game. Yeah, that's it. Like, you just survived the toilet heads, literally. It's supposed to be safe back here. We can't kill them in here. No, they can't. Ha, suckers. Losers! We can't kill them in here.   Look at them. Yeah! Oh, that one has... Is that poop on the back or is it just like rust? You know what that is, bro. Hey, man. You gotta clean this toilet, bro. You're living it, bro. Come on, man. Disgusting.  Okay, one left. I don't even know where he went to. Oh, he's back. Never mind. Never mind. Alright. Just all you want to check out the next game. Let's do it. Just go check out the next one. Alright, man. It's the end of the year, bro. Just two guys just enjoying the sunset. Look how beautiful and peaceful this is, man. Man, let's join them, bro. Let's look out there, too, bro. Look how beautiful it looks, man. It looks nice. Alright, guys, man. Just like the video, share, comment, all that, man. See y'all later, man. I'm taking that, bro.


Good evening. Thank you so much for having me here. We've had some great discussions today a very good session by Roshni just now and also Yeah, and also throughout the day. We've heard all these birds birds around the attention economy Generative AI now. Let's talk creative. So as the digital ecosystem evolves and We are right now in the world where there are new placements being added almost every Every few years the latest being CTV that also we touched upon in the attention session We need to ensure that a creative strategy fits Fits releasing the releasing so that our creatives work across these different channels and They need to be tailor-made as per You know the device because there is a lean-in method which is around releasing your ads on on Mobile and desktop where you're also consuming content Maybe reading an article and the attention span is really really low It's a sound of environment to the lean-back which is on CTV which is sound on You know full-screen view and very very high attention So creative remains a key differentiator not just for teats, but also in the minds of marketers where creative is Remains one of the key Pillars of success along with Measurement and say targeting so simply for just running the same ad across You know all platforms all formats does not perform well or does not perform as well as ads which are optimized You know to a particular platform So using entirely separate campaigns Across you know multiple across different platforms like say if you have a separate campaign for social separate one for You know separate display and separate video that performs that results in the least brand lift During the campaign. This is a study that we that we picked up from Kantar However, if you use the same creative across channels, then you see a 32% lift But when you tailor-made and customize your ads to fit different devices That's when you see a further lift of 13% so tailoring the ads Gives us the maximum lift and the more brand equity we get it leads in a more longer-term brand ROI So it needs we know the power of Optimizing our own real estate and all this data is from an unbranded study. That's been done since 2020 to 2023 Where we've seen that generally the formats which are optimized for attention So we work very closely with Lumen to drive attention and also formats, you know, which which Which we use throughout the throughout the funnel And our formats deliver much much better results across all the brand matrix compared to standard formats So optimizing for channel is important and we do this in three different ways The first one is the creative optimization Which is we spoke and is done 90% of the time where we get raw assets from the client and then our studio team It it works on them and creates engaging assets, which can be distributed On the campaign the second one is a customized workshop that we brought to market. It's a proprietary Teach product. It's called the Atelier where we work very closely with the agency and and with the With the with the media team on the client side to co-create Optimized assets which can then be distributed and then finally you have the creative innovation where We have the capability to create AR creatives gamification or conversational ads which are powered by AI So when it comes to omni channel The task becomes to tailor make the messages for specific channels and ensure the right ad is placed in the right platform in doing so We are able to provide Increased brand visibility a seamless brand experience and also amplify The campaign impact through multiple channels that work in tandem to increase the brand recognition and the overall campaign effectiveness so looking specifically at CTV which is the newest one You know amongst amongst the crowd and what optimizations we are driving So we have some data from our partners at LG add solutions So that data survey points to enhanced CTV creative driving positive associations and engagement alongside some of the Enhancements that we are able to deliver so so all of this is Delivered we are two methods There is obviously there is the standard skin that we use or the overlays and we've also seen that adding Further layer of say a QR code gives us multiple options to deliver You know much much better experience for the user So there are two types in which you know ads can be displayed on CTV one obviously is is the home screen which is Native it's hundred percent share of voice It's the first point of contact when you switch on your TV and then you have The CTV in app which is your pre-roll mid-roll post roll which is hundred percent share of screen and sound on sweat beads we partnered with LG ads in Q3 and Q4 for a pilot in multiple markets wherein We saw some fantastic results across multiple campaigns and now this partnership We've taken it to the next level starting February. We are representing LG for their home screen inventory in India and in 30 of the markets globally so Let's look at some of the work that we did where we got in our studio team to To recreate the assets that we got from the clients so We did this for Audi where we had a 15 second video from the client What our team did is took a five second clip out of that and With the high res PSDs of the of the product that we had we were able to create a 3d effect Which resulted in a very very good experience for the user and this was backed by this campaign was backed by a brand-new study We work with Lucid, which is a third-party Brand study provider and the results were fantastic another Opportunity is leveraging the 3d out-of-home creatives and this is again the new buzzword where Companies are creating very eye-catching Billboards, which we see all over social media and they can very well be Very well be adapted in the ctv space to deliver a great experience for the user So there are multiple touch points within the LG TV Operating system that are there both for running video and display and our teams are well equipped To to create really unique experiences for the user Now let's look at the in-app inventory. So usually we would see brands mostly running just the ctv just the 15-seconder or a 30-seconder ad Within the app. So what we do is we use the same formats that we deliver on mobile And run that on ctv. So what you see here is a branded skin Wherein, you know, there is a skin alongside the video which tells the user You know, what is the product which is being advertised and then obviously there are multiple ways in which we can distribute the skin so it can be so what you see here is a tile effect something that was used by added us and What you saw earlier was a was a plane vanilla skin and in case The client is looking at a hundred percent share of screen then we can also do a simple overlay Which is a static overlay. It just comes in it doesn't it is not very intrusive so we had done this for windows for a campaign in the US and Again, it doesn't really Your impact There's no negative impact on the user experience on this one It's only positivity and creates a much more branded recall then this overlay can also be dynamic wherein in case there is an event or there is a show which is coming up then we can change Using the TVs our date and time we can change the You know the the text on The overlay so the first one was for a match which is starting tomorrow for the hockey league this is for tonight and The one which you see now is for say later in the week on a Saturday So that is possible and and something which is which delivers very very well Now What we've also seen is we can also leverage the QR code which came back into our lives with the vengeance after Covid and with the advent of UPI and thankfully most people now know how to use a QR code And I'm not talking obviously we in digital we know about it But the common man knows how to use a QR code so and there are multiple ways in which this can be leveraged and here we are Using the assumption that when a person when a user is consuming content on TV, they also have their mobile with them So when they do that it creates a world of opportunities for us to leverage that placement. So this is a very The slide looks very complicated But simply put what it says is that QR codes are an excellent way to drive attention and key brand matrix So let's look at a few examples This is the simplest one, which is the shop people QR We're in a user can just scan this QR code and then go ahead and check out the product on the website It links directly to the product SKU. This was used very very effectively by Flipkart during the World Cup And they were almost there, you know every day and most of their ads were around this Then we ran this campaign for this company which had a partnership with Amazon so And so the messaging here was, you know, you just have to say hey Alexa Open low slow and more and if there was an Amazon powered device Which was there in your house or around you it would open that that URL Onto your TV or onto your mobile luxury sampling is something which is getting a lot of traction globally and That is something and brands are leveraging it. It used to be done via magazines you know offline method magazines or newspapers and now it's slowly moving to digital and Using a QR code on CTV is a great way of utilizing that Then there are some complex Executions like air there are few vendors in the market who are able to offer that right now and So this is something that we did for Cartier where on scaring the QR So there was a normal TV ad which would a normal 15-seconder which would run on CTV and when scan when you scan the QR code You could do two things you could either view the product in 360 degree or using AR You could place the product in any place in the room whether it's a it's a sofa or a couch and see what it looked like so again a very very immersive experience for the user using two screens and This one we executed for Nissan in Thailand and some other markets for the launch of x-trail and kashkai where the the video The video spoke about the partnership with flash the movie and then once you scan the QR code You were taken to a website where there was a mixed reality experience where you could see the car in 3d You could also check out the different features. You could picture yourself sitting inside the car as well You know using the mobile screen so again very very immersive experiences and great opportunities for us To tap into you know the possibilities with the QR code now I spoke about 3d out of home earlier and these billboards are Very eye-catching and a lot of brands are jumping onto it because of the experience that it delivers in the outdoor space And and the clutter that it breaks. So the best thing that you can do is take those experience to other devices So here is one that we're done for more than channel the Champagne brand in France So we took the creative from their billboard. We we got inspired by that and We got the same experience to come to a mobile screen. So this came in the form of a 3d creative and You know resulted in a great experience to the user and Then we also took it to CTV wherein again. There was a 3d effect which was added to the video and the results of the campaign were really really good in terms of In terms of ad recall So we are absolutely in a great position to deliver an omnichannel optimization so which you know building out optimal fit for the platform and Using the creative across multiple touch points through engaging our studio team so just to summarize So combining mobile and CTV has significant effects and we need to optimize for attention Across channels and that will deliver better results and teach studio, which is our in-house studio team can deliver all this To to clients at no additional cost all we charge for is media and all these creative optimizations and research they come to you as a value add and So we are able to create seamless brand experiences across multiple touch points so So yeah, I would really encourage you know all of you from Denso our clients to use our creative workshops so that we can present and and Present what we can do for you and and incorporate our data insights and AI to ensure the best campaign performance Are there any questions great. Thank you


Key battle to take place in Ukraine this spring, Russia sends another 120,000 conscripts into war. Kirillov Budenov, chief of Ukraine's defense intelligence, has said that Ukraine is approaching a key battle in modern history. He added that this battle will take place this spring as planned. Budenov said it in an interview with RBC Ukraine. Budenov was asked whether he still stands by his claim that a decisive battle that will bring the end of the war closer will take place this spring and whether the pace of Western military supplies might have caused him to reassess his prediction. I have no reason to reassess my prediction. Whether people like it or not, we are approaching a key battle in Ukraine's modern history. This is a fact and everyone knows it. The date of its beginning is a secret, but everyone knows that we are approaching it. As for the volume and pace of supplies, of course, we would like to intensify and enlarge those volumes. This is totally understandable, given the circumstances we are in. But we will act based on what we have, Budenov added. The interviewer reminded Budenov that Ukraine's foreign ministry earlier called for toning down the narrative that the future offensive will be decisive. Budenov responded that Ukraine's fate is in Ukraine's hands. He believes that Ukraine's allies will not slow down military aid supplies, even if Ukraine makes limited gains. In theory, they might slow down or halt weapons supplies. Whether this really happens, as of now, I don't think so. Besides, we do actually have some things and we've been using what we have to fight this war for over a year. Yes, we rely on the volume of supplies we get, but if one country decides to slow down the rate of its military aid for Ukraine, someone else will pick up that slack. We will look for options, but overall, I don't think this will happen, he said. He said about 120,000 more mobilized Russians are waiting to be deployed to Ukraine. He clarified that it is about conscripts who are on the territory of Russia.


Good evening, everyone, and thank you for joining us. My name is Mark Armstrong. I am the host this evening with TechSoup. I'm a project manager with Square, a Drupal and CVCRM development company out of town. Tonight, we are joined by Tricia Rosevere, who is the co-founder and CMO of ZGIV, a digital auction platform for nonprofits. And she is going to be sharing with us three easy digital fundraising events to host this spring. So with that, I'm going to turn everything over to Tricia. All right. Thank you so much, Mark. And it's great to be here, and thank you all for joining. I'm really excited to tell you about actually, there's four. I said three easy, but I slipped a little one, another one in there. So I'm going to talk about four easy digital fundraising events to host this spring. And as Mark said, I am the CMO and co-founder of ZGIV. ZGIV, as he said, is a digital auction platform. And our whole purpose in life is to make auctions easy for nonprofits, which typically they're not. We actually, what we've done is just really simplified it. I don't know if you know the Geico Lizard. Pretty much everybody knows the Geico Lizard. And he says, I can save you 15% in 15 minutes. We like to say that you can program an auction on our platform in under an hour. So that's not official tagline or anything, but to get the point across. So if you can see here, this is just a little bit of a who we are, what we look like, and I'll get into that a little bit more later. But I wanted to start out by sharing where we began, because it really comes into the lens of why we're doing what we do. And we actually didn't start out to become a tech company, to become a digital auction platform. I was working for one of the largest nonprofits in the country and had been doing that for quite a bit of time, and came from corporate prior to that and branding and marketing. And my husband and I had an experience. Actually, the Christmas Eve, we got a text from a friend saying there are 60 teenagers that are going to wake up tomorrow and they don't have any gifts at the children's shelter just 20 minutes down the freeway from where we were. And long story short, we all rallied and we got all these families together and went down there and gave these gifts. And we came home and talking to the leaders there and going, there's a difference between surviving and thriving. And so we actually started Give Hope Love. And if you read my bio, you'll see that I'm a co-founder of Give Hope Love. And Give Hope Love is all about helping foster kids thrive and be able to get the additional resources that really helps their mental health and their self-esteem so that they can truly live successful lives. In the course of that, we decided what we would really like to have our own payment processing, a text to give, that type of thing for digital fundraising. And I had a lot of partners, technology partners that I had worked with in the past. And so let's just go ahead and build this, and so we did. And when we were done and we were talking different people in the industry and we kept getting the same feedback, this is great. But can you share this technology with other nonprofits? It's so easy. And so we did, and that's actually where Z Give was born. And I tell you that because I understand nonprofits, we understand the world of nonprofits. Give Hope Love is now the foundation that Z Give gives to. So a portion of our profits go to Give Hope Love, so we're still able to do what we do and help these organizations and help these kids. But now we get to be part of your story, of our client story and nonprofit community and be able to help you raise money for your cause. So just going in, that's who we are and that's where it all started. And that's really the lens that we come from. I wanted to start and just a little bit, talk about donors. Fundraising needs donors, this is to go together. And so before I get into these different ideas for digital fundraising, I just wanted to talk a little bit about what donors expect today, because that plays directly into the type of fundraising that you should do. The most important thing I usually say is that donors are consumers, they're us, right? They're you and me, they live in the real world, they engage Disney for everything, they're shopping on Amazon, they're ordering groceries, especially during COVID, we're ordering groceries online. They're on social platforms, they're on Facebook and they are really engaging digitally for almost everything. And so that is a very important, taking that piece starts to roll out well, okay, so what else is it that they're looking for when it comes to giving? They want you to make it easy to give. I can't tell you how many different websites I've been to for our nonprofit and sometimes I can't find the donate button. And if you do find it, it's a couple layers in before you can actually donate. And by that time they're gone. And so they're looking for quick and they're looking for easy. They want to shop, they want to buy and they want to give in a manner that's familiar to them. So again, a digital framework that this feels this looks like how I shop, this makes sense to me. And they want to be part of your mission. This is a big one and you might already know that back in the day it was like, hey, a dollar from every can of soup, whatever goes to this organization. And we were okay with that. And now it's really changed. Everything from every brand in the world is looking for a way to connect with their consumer because they know they need to have that transparency and they need to have those lines of communication and a relationship. And it's the same thing for nonprofits except they want to feel like they are part of your mission.  So it's your job as a nonprofit really to meet them where they're at because the reality is, is if you don't you're going to lose them. And so what is it that you need to be doing today to keep donors engaged? Again, back in the day if you could send them a yearly receipt for their donation, sending a newsletter a few times a year asking them for donations. And I'm not calling anybody out here. So if this is in your camp it's just to say things really have changed. And the result of that was that you could have this disconnected donor and the average nonprofit was losing about 50% of their donors per year. And it all came down to lack of meaningful connection and engagement. So what are those rules? I already mentioned making them feel like they're a part of your mission sharing impact stories with them saying thank you without asking for money. And here's where it leads into what we're going to be talking today is inviting them to engage in more fundraising events throughout the year. And that's the bullet that usually people go, oh no, I can't do that because we all know that in-person fundraising events are hard, right? It's not a secret. The first two points up here they are expensive to host. They are a drain on your staff. And for those reasons it's really what kind of drove this idea of most nonprofits are still having one in-person event per year to sustain their entire year's fundraising. And we run up against this a lot where we're helping to educate our clients and the nonprofit community and pretty much anyone else that will listen is that sustained fundraising is where you wanna be. And what we hear is I'll just put this off until COVID's gone. And that's not realistic, right? So if you're looking at what is it that you're doing? What is your strategy? You're all here because you're interested in digital and so you're ahead of the game. And I really commend that. When it comes to in-person events again I'm certainty of depending on what part of the country you're at you may be like, I can't do it in-person or I absolutely can or what should I be doing in terms of hybrid or mixing it up so that I can get that sustained fundraising? And a point that you may or may not be familiar with is according to millennials and Gen Z who are by the way now the largest demographic in the US and very philanthropic they don't like to attend in-person events. And it's particularly on the auction side they would rather do this virtually they'd rather give virtually, digitally. And so it's really important to be able to go what is it that I'm doing now? What is this strategy and what can I incorporate into this portfolio? So that moving forward now and moving forward that I'm prepared and that again you as a nonprofit can just not just survive but truly thrive. So to answer the question how can you achieve sustained fundraising and sustained donor engagement and the solution is digital fundraising? You may have come for different reasons maybe you have a digital fundraising platform and you just needed some inspiration maybe you have access to it but you really haven't done anything with it or maybe you're just exploring the idea of incorporating digital fundraising and so just to make sure we're all on the same page. Digital fundraising it's basically a toolbox. It's tools that enable you to generate donations and be able to engage with your donors from all of these different touchpoints that I have here from website and social media all the way to emails and then what we're talking about today which are the events. And what these tools are and they can be different on the ZGIF platform it's text to give, scam to give, link to give and then there's something called text to join and text to engage, engaging and again going back to that sharing stories with them. We know that email opens well before COVID they were about 22% now there's somewhere in the 17, 18% which is really low. So how do you as a nonprofit know that you're actually engaging with your audience? So being able to have access to be able to text them maybe it's once a month, maybe it's more your audience but being able to say, hey, thank you and hey, here's the impact you're making. Here's a little short video that we just took on our iPhone that we're in the field and we just wanted to show you. So text to engage is really important and that is actually part of a digital fundraising solution and text to join is that idea of I don't have a mobile community but I have email and so this is about creating a campaign that invites them to join your mobile community so then you can text them. This is what digital fundraising is truly these tools. One question that I get a lot is is it relevant for my audience? I understand the millennials and the Gen Zs and Gen X but my audience is mostly baby boomers and the answer is absolutely yes. So not only you as a nonprofit are really you need to be looking at catering and talking to these millennials and Gen Zs but your boomers, they are absolutely growing in that digital space and COVID really pushed that. Before COVID, QR codes were pretty much just for the younger generation and now if you go to a doctor's office or you go to a restaurant, you may have to scan a QR code. They've been on there because of Zoom, they've actually taken over Facebook and so this is a very, this audience is very much growing in the digital space and so I can honestly say yes, digital fundraising is relevant across all generations. So having said that, okay, we understand we need to move past in person and just relying on that one thing for our entire fundraising. We understand that it is relevant across the different generations. So let's talk about some ideas. I'm gonna start with number one, a digital giving campaign, low hanging fruit. So if you have a digital fundraising platform, this is what it looks like to send out a digital campaign where they can scan, they can text to give, they can click a link, right? So this is something you do via email or via text and this is you putting together a message of, listen, we'd really love to have you part of this, we need to get 50 winner codes to these kids, would you be able to give or if this is a general giving fund, this is driving them to be able to give as they would if they went to your website. You would put this link behind all of these different touch points. So the first one, very low hanging fruit is to have a digital giving campaign. The next one is incorporating digital fundraising at events, right? So if you are having an in-person event, maybe it's a golf tournament, imagine having QR codes at the different holes where they can scan to give or at a wine event or run or whatever it is that you're doing. You can see that all of these tools can easily play into that, whether it's the invitation, whether it's keeping them informed about it with text to engage all the way to how they give. So you really see, I put this together in this particular way because what digital fundraising, the tools do is they support everything else that you're doing. Something that I did, actually it was fall, I did one and then we did another one in the holiday that was really interesting and got a lot of nonprofits excited and they were able to generate a lot of money. What we put together a store, using one of our risk-free partners called Jules with a Purpose, they sell the most beautiful jewelry and it's actually only available for the nonprofit community and so we utilize them at our auction. But we wanna be able to give an opportunity because some people are like, well, I don't really wanna sign up, I don't really want an auction. Okay, we're just gonna put together a store where you can get 100% of the profit. There's actually a link that I accidentally copied text to give and two other things on there, but there's a link that if you actually just wanted to say, yeah, I wanna try this out, you could click it and sign up. But what this is, I'm just gonna click and show you. There are no digital fundraising tools with this and of course there is no auction, it's literally a shop. And you would say, yep, I'm gonna send this out to my donors, we would assign you a promo code and they can go shopping for you, utilizing again, one of our risk-free partners in this vehicle jewelry. This was such a fantastic campaign, we had so much success with this and nonprofits were so excited to be able to go, this is very different. And this is something outside of it, we really hadn't, no one's ever done and we haven't thought of this and it's just ready to go. Going back here, this is just how this would look. So you would literally just sign up, we had the giving box, this was another campaign we did, we'd give you social graphic and a video and even an email template so that you can really just send that out to your donor base and say, hey, please shop on our behalf. This is a perfect time to do that, Valentine's coming up, you've got Mother's Day. And so in terms of what you can do this spring, jewelry is definitely something that works within this season. But I wanna definitely get that point across that it's spring, but what is your digital fundraising strategy for the rest of the year? And so we have sometimes a nonprofit say, I only wanna do one, because I don't wanna exhaust my audience. And going back to what I said before, your donors want to be engaged, they want you to invite them because the average donor is supporting about three to four other nonprofits. And if you're not talking to them, someone else is. And so it's these little touch points. Like this isn't even a complete event, this is a touch point inviting them to be part of something that feels fun, that, oh, I get something pretty from this, something that I can give, but that definitely helps you. And then there's options. Options have been hard in the past because most technology was built about five or six years ago. And so while it worked, it really didn't give an experience for the virtual auction. And so it can feel overwhelming. And we have nonprofits come on board and go, okay, how hard is this gonna be?  And it's easy, it can be easy. And we've tried to make it very easy. So I'm just gonna actually jump in so you can see this because I encourage our nonprofits to have an auction in the spring and in the fall. Those are the two biggest auction seasons. And the reason is because, again, you can come with different touch points or what are you gonna do in the holidays? What are you gonna do during the summertime? But having something like a jewelry themed auction or even a sports themed auction, you can segment your audience. And maybe you understand them. And if not, there's some fantastic, we have a fantastic partner called bootle.ai and they actually help you segment your audience so that you actually know, oh, these are the people that love jewelry. This is all the women. These are all the men, these are people like sports. So it's another fantastic tool for nonprofits. And you can check that out. But here in front of me, I've got a, our demo, but it's a auction. And it's actually live. We have this ongoing for a year so that we can show you. But this is what it looks like. So think about doing a virtual auction. It doesn't cost you anything. You can actually sign up subscription free. So it doesn't cost you anything. You don't have to rent a place. You don't have to worry about all of that stuff. And some of our organizations say, I don't have enough, I don't have enough items. So I really couldn't do this. We actually have enough risk-free partners. And if you don't know what risk-free means, it means you can utilize their, for example, this ring right here, it's from Jill's The Purpose. You can feature them on your virtual auction. And if it sells, then you just pay the nonprofit price and anything above that is yours to keep. You could actually build an entire auction from all the different risk-free partners that we have. But typically our nonprofits say, you know what, I'm gonna bring a lot of the donated items. And then I'm just gonna kind of spice it up with some higher ticket items and vacations at the same. So from a virtual standpoint, think about being able to say, okay, who can I engage in this? My board, my staff members, all of obviously all of your donor base. And then asking them to share that on socials, asking them to invite their friends and family because it feels like a party. When people, when they donate or when they give, confetti goes up, you might've seen that in an earlier slide. So it's a little bit of a gamification. This is like playing a game. People are doing this all the time. One thing that I really try and help our nonprofits understand is when they go, well, but a virtual doesn't have the same feel as an in-person event. And that's absolutely true, but it's not meant to be. And it doesn't need to be.  And they did it on their couch. They just, and they were able to invite friends. And so now you get even more exposure. And that's something that is a really big deal is that marketing aspect of being able to have an auction that's virtual and all your constituents or your donors need to do is, hey, join us, here's that link.  So here we are, we have this auction and I'm just gonna go through it and it's really fun. So if you're hosting a silent auction, you can click on that.  You can have as many pictures as you want. You can have a live auction as well. So this shows you what a live auction would look like. Silent auction is when everybody's bidding on the items at the same time and live is when they're bidding individually. But that's what it looks like. And the point that I wanna make is with these, you know, actually this has gone a lot faster than I thought but with these different ideas is that they are truly easy. And you wanna be able to work on what you do, what your passion is, and that is to raise money for your cause. You didn't get into this, like I said, to spend all of your time trying to plan an event. And so digital fundraising is what can really bring that to you. And so now you can augment your entire portfolio around where am I gonna do the in-person events? Where am I gonna do virtual? And all the way through utilizing digital fundraising to support you. We think we lead in making things really easy, subscription free, giving you unlimited options, items and participants, making sure that you can text to engage directly from the platform and providing an interface that is super easy and super intuitive. And we actually are top ranking on kept care. I just wanted to know you can trust us. But the question that I wanna just ask you is how could you be fundraising this year with digital fundraising tools, with digital technology? What could you be doing this spring? And what could you be doing in the fall, in the summertime, in the holidays? There are so many different ways to engage your donors when you're utilizing digital from that giving campaign where it's just a quick send, following that up with a text that says, hey, you know what, thank you so much for giving. Here's the impact you're making. Here's a little video to the in-person events and utilizing the digital technology there, the store if you want, and of course, auctions. This is what we call sustained fundraising. And this truly is the future of how nonprofits need to think about fundraising so that they can, as I mentioned, not just survive, but truly thrive moving forward and be able to reach all of these, this demographic of millennials and Gen Zs that really want to be involved and wanna be part of your mission and wanting it. That is actually what I have today. I would love to take any questions if there's any questions. We have a brochure about ZGIV here if you're interested in that. And if you're at all interested in that jewelry fundraiser that I was talking about, there is a link here that you can actually just click and you could sign up. Dave's It's Only for Nonprofits is one of the questions. Yes, so you have to be a registered 501C3 or C4 in order to be able to use the platform. However, if you aren't registered but you are raising money for good cause, you can actually utilize the store. So the jewelry fundraising store that's open to anyone, anyone else. All right. Thank you, Tara. Great overview and affirming. Your suggested methods are similar to what we discussed in our organization. That's great. We have a lot more that we can show you and I would love to invite you to visit the ZGIV.com. You can actually just schedule a 15 minute chat if you want. You can schedule a tour of the platform and we can show you all these different, these different capabilities and share these ideas with you. Okay. I'm just going to go ahead and put our website right here and so you can go ahead and visit us that or you can also download the brochure. Are there any other questions before we sign off? Awesome. Love learning about virtual options.  So I super encourage you to try them. Give it a try. You've got nothing to lose and we can totally help you and train you and make sure that you are good to go. I know that it is on the east coast. It's actually nighttime here in California where I'm at. We're going into the five o'clock hour. So I want to make sure that you can get back to your families and to dinner. So thank you so much for joining in this presentation and learning about digital fundraising. And I just, I can't wait to see you when you connect with ZGIV. All right, everyone. Thank you so much. Thank you, Trisha. I really appreciate it. Someone did ask in the chat if this presentation will be available. I guess in a few days, if you go back to the TechSoup website, the recording will be available there. Okay. Thank you all. I really appreciate you joining us tonight. Thank you. Big thank you to Trisha. And we will see everyone next time. All right. Thank you.


Hey everybody it's Sam at Mixed Up Craft, thank you for watching my tutorial today. I'm going to be showing you how to make this really fun tri-fold card. I actually made this during my last Facebook live using a brand new stamp set from Creative Stamping Magazine which I'll show you in a moment. I just love all these stamped images and I've built them all up to form this little cluster on the front there and then you've got all this room on this side as well and then you've got that section there which I'm going to have to write my message and I've got my sentiment there. You're not old, you're vintage with the British Bulldog on the cushion there which I think is brilliant and there's also the teapot and the teacup there and you've got the crown. You could also have the back to write your message if you wanted to do something else here as well. If you want to see that Facebook live I'll share the link below because we talk about lots of things. We have a good laugh in the group there and I also give you other ideas on how you can evolve this card shape and make it into more of a showstopper, a bit of a mantle pleaser card as well. I've finished it off with some Novo, some Novo drops and you'll see there I've got glossy accents on all of the elements that would be plastic or metal in real life so the metals there, the propellers and just the dial there and also the metal kind of flagpole there as well. So it's a really fun card, folds down to five by seven and it will fit into a box envelope or one of those bouncy envelopes that I like to make so let me show you how to make it. Okay so this is the stamp set, it's issue 84 and it's brand new and this is that amazing large A4 stamp set. So you get 33 stamps there and they're just wonderful, really really nice. You can just make them all out there. You've got that great big Spitfire plane, you've got the land girl, you've got your street lights there and the double decker bus, the black cab, the phone, the ball dog, the telephone box and I'm going to be using those other images in this card today so across those two cards by the end of this video I would have used all of the stamps I think apart from this one here and obviously the sentiments because they will change depending on the card I'm making but yeah this one here so I may add that one in as well at some point but yeah it's really really lovely and it's currently on offer at Craft Stash and it's all linked below for you. You also get this stencil here which I have used and I'll show you that one in a moment so I've gone ahead and done it and I actually already have this one done and I shared this one at the beginning of the Facebook live just so people could see what it was that we were going to make. So I'm going to actually use this one now for the tutorial and what I've done is I've made a template up and I'm going to talk you through the template and show you this one and then you'll be able to make yours. So I've got my mats and layers, I've coloured and done all of the stamping. Again if you want to see some of the stamping and colouring check out the Facebook live and join in there. You don't have to craft long, you could just sit back and watch in the background but it is really fun. So to make this card you need two pieces of cardstock and you need one piece that is 10 by 7. Now if you would prefer to take a screenshot now and you're comfortable doing all that then you can just carry on because it's pretty straightforward but what you want to do is along the 10 inch side is you want to score, first of all I put a little marker at 2.5 and 7.5 and just scored all the way down at 5.5 and then I flipped the cardstock and again I done a little marker at 2.5 and it's 7.5 and then flip it back and then if you grab your ruler what I find easy is if you lay it down on that 2.5 marker and just score down to 2 inches on your ruler and then if you want just come up from the bottom 2 inches so just come up to 5 and then come along here again with your ruler and just score down 2 inches and score up 2 inches because the black lines are the score lines the red are the cut lines so the only score line you're doing all the way through is the one at 5 inches so that's that one but this here you've got to make sure that you don't score here or here because that's what gives you this nice you know piece on the front and obviously there as well. Then to cut it you just want to join up the bottoms of those two score lines so these black lines so I'll just use my metal ruler and just cut and write the way down move your ruler down and then again cut all the way down and that will give you ignore this piece but it will give you that there so if I just sit this next to here I can see if I do it this way instead so here here here and here are these ones here okay and then this one is this one all the way down here I'm looking through my monitor and trying to make sure my fingers in the right place that's why it looks a bit odd and then you can see the cut lines there which will give you this all right so hopefully that makes sense then what you need I'll talk about the folding and burnishing in a moment this piece here which is five and a half by seven and you're just scoring at half an inch along that five and a half inch side okay you are then going to fold and burnish that one add your glue and you're going to stick it there so you have that one long piece you see there exactly the same size what you want to then do so it would be yours to be flat like that is you want to start off with these two so they're mountain folds and this will naturally start to you know kind of pop up so keep that as a mountain fold but the two in the middle so this is that five inch score line so this one here these pieces may need to be valleys and this is your mountain and then you're back again so you can see there you've got one two three mountains well actually you've got five mountains but you know what I mean you've got one two three and then you've got your valley there and then this piece when you stick it on that also needs to become a valley so hopefully by seeing this template that I'd already done I just didn't want to waste it and I you know right now I don't need to make another one on top of the one I've already made but along with that which I will take photos of and put on my blog hopefully that will you know make a lot of sense for you so I'm going to pop all that to one side and now we just need to do our mats and our layers so what you would need is three pieces but it's up to you if you want to do three or not and I've already cut this one here but I've got here three pieces now I'm only on this one because I'm starting with white card I'm actually only having one mat layer whereas on the one I made here because I started on a coloured cardstock I done a white mat layer and then a patterned paper I'll put the measurements to that one in my blog or you can watch my facebook live as well because I did cut into it a little bit and change it ever so slightly but these ones here are exactly the size that you need if you just want to do that one layer anyway so three pieces that are four and three quarters by six and three quarters okay this is this last piece here where I've used that stencil so just on the corner there I just stenciled that kind of just the left hand side of the union jack I think it looks really good now this card I've just stamped hello and it's just going to say best of British on the front and I'm just going to use it to send to people outside of the UK so just some of my crafty friends in other countries I think it's a nice card to send so that one there is going to stick in the back or on that last panel and you'll see you've got that nice border and then these two are going to be for here so you'll see here I've already got this one which will go in there with that nice border okay now the pieces you cut out of here keep and you're going to cut them down and they will then become your mat layers for these ones here so there's no waste so to get this shape I've got my patterned paper here now you want to do one this way and then once you've got it cut so you know just pretend this is your your first one you've done when you've done that if you put the pattern to pattern and then just trace around there and then cut those pieces out you will have both of your pieces in the correct you know way because one's obviously being stuck that way and one's going to be that way first of all to get this you will need two so I'll do on this one flip it over because it's best to do your pencil marks on the back you're not going to see any of it and it saves you rubbing it out so you will need to come in two and a half inches so I'm going to put pencil mark two and a half inches there and then another one at two and a half inches down here okay and then just draw a pencil just draw joining that line up okay and then you want to come down two inches so on this left hand side here coming down make sure you've got it perfectly lined up there we go so two and then I'm just going to come up here two inches and then I'm just going to use my grid to make sure I keep everything lined up and my ruler's nice and straight then you're just going to bring that marker and join it with that pencil line there and again make sure it's nice and straight like so now you're going to remove the rectangles there these ones okay then you flip it over and you'll have that and then you want to put that so it's pattern to pattern on the next piece and then you'll get your two pieces exactly the same so now I have that to stick there and there I've got those two to go in there and then these two you just want to cut down so it is two and a quarter by one and three quarters I'm just going to trim then you're just taking a little quarter of an inch off of each side so one and three quarters by two and a quarter and again okay like so so I'm now going to get that all stuck down if you want to do the same size that I've got here I've got a red piece which is four by six and then the white piece is three and three quarters by five and three quarters again all of those measurements will be listed on my blog but I'm now just going to go ahead and get all of this all stuck down okay so that's that all now stuck down you see it all folds nicely there I'm not too worried that the hello pokes out the top there because I'm going to layer it up now I'll just bring this one back in again just so you can kind of see what I want to create so I've got all my pieces here and I just want to start building a little scene so I'm going to bring in the bulldog on the front of this one and he does have a little hat that you can put on him here it's very very sweet so I've just a little bit of glue on the back of the hat there and you can just sit it right on top of his head I think he's adorable you can see the two colors as well I done him in brown on that one and then in gray on this one just so you can just see a little bit of a difference so I'm going to have something like that and then I think I want the double decker bus there got to have the flag up here so you see now that covers my you know anything that you may have had there and I like that that Union Jack kind of pokes out as well then I think I'm going to have that inside and then I'm going to have the teapot just changing up a little bit on the front of this because it's proud to be British these are all like the things that we love so I've got a nice strong tea there and then I'm going to have something like that I kind of want it all a bit yeah something like that and then these pieces so I could have put the crown on him actually oh I wonder if that's dried let me just because it does grab I can get away with that I'm just thinking oh he looks really good with the crown I didn't think about that let's um yeah let's just reapply that glue just pop that on there oh yeah I definitely like that he looks really good so I'm going to have all that on the front and then these pieces maybe even the top part I can have in there somewhere will be in you know the inside part so I'm just going to speed this up and get those stuck down I'm going to use foam pads as well just because I like to give it a little bit more dimension there's the card finished so I went for that kind of layout on the front which I really like and you can also just put a little bit of like a shape to your flag like that you just kind of curve it a little bit you can see there I've done that just giving it lots of dimension now I've also added nuva drops some twine on that one I may add those onto this one I might put some because it's polka dots sometimes it might not work so well on a polka dot paper I've got a few yellow ones but so you might see them later on in photos and then when you open it up I've gone for a little grouping down here with the street light the other kind of bowl hat there bowl hat and the taxi and then I've put the telephone there with hello because I think that kind of works quite well together but I really like it you've just got so much space on this you can really create some really nice scenes but um I'm yeah super pleased with these also I forgot to mention you might want to burnish your score lines but you can do that even when the card's all finished I'm just going in there because you can see it's got quite a bounce to it so if I just go in there and do those there we go much better they will fit into those box envelopes I'll link them as well because I know a lot of you use those they're really handy but I absolutely adore these so I hope you enjoy this tutorial I hope it's inspired you and you're able to get that stamp set because I know during the live there was lots of people that wanted to get their hands on it so I'm very pleased I've got it and I will definitely be using it in the future so thanks for watching as always please give me a thumbs up if you've enjoyed today's tutorial and I'll be back very very soon with another video see you later bye


No, I do not vote because the rent going up and the fare going up with the NTA itself is not going good for nobody. The governments make us think that they're going to do things, but they're not. I vote in 2016 because it feels like it doesn't matter because by popular vote someone will win and then another candidate actually wins it. I don't typically vote unless it's a local election because I see New York as a democratic state so I feel like the election's already over before it even starts here. Not political at all. As far as the last election, I didn't vote. Whether it had been a Democrat that got in or a Republican that got in, it still continued to bicker, which is sad for the American people. I wasn't a fan of either candidate so I decided to make a stand and not vote. Me and my sister always think there's a conspiracy theory that it's like rigged. When I was younger I wasn't really into the politics.  I don't even know what we're talking about. People don't vote because they're ignorant. If they're happy, that's it. That's all that matters. I think voting absolutely matters, but the question is who does it matter to? The demographic of folks that it absolutely pertains to is not necessarily demographic of people that I descend from. In the past I didn't vote because it wasn't really going to make a big difference. If you don't think the same way as everyone else, you're basically going to the poll to walk away with nothing. I don't always vote in the local elections. It's just hard to get out there sometimes and vote. I went to the site and I was ready to vote and they didn't have me registered. I was just more invested into myself and what I was trying to do and accomplish with my own goals rather than be focused on the future of America, I guess. So I don't think it's one type of person. I think, unfortunately, there are a lot of barriers that prevent people from voting. I'd like to vote in 2020 if I liked the candidate. I didn't vote in the past election cycles, but I will vote next year.


Bismillahir Rahmanir Raheem and Asalaamu Alaykum Pakistan. Welcome back to Corporate Governance. And we are talking about listed companies. Today we are going to talk about a very important topic which is the role of directors in a listed company. And definitely in a listed company the director plays a pivotal role in the board of directors. And we see that they are the custodians of corporate governance in any listed organization. Now when we talk about the role of directors then it is very important that there should be effective representation of non-executive directors representing the minority interest. Now the problem which basically arises in the minority interest is that many a times the elections are doctored or are pre-planned by the management which is extremely abhorrent. Why? Because what we see is that they do not want to have minority representation. So what they do is that they tend to place a minority shareholder and based upon that everything is pre-planned so that whoever is the minority director he or she can be manipulated or exploited by the management. Now this is something which is absolutely unacceptable and therefore proper caution should be taken in the appointment of a minority director. Now when we are talking about the contestation of the minority shareholders then there should be at least one or one third of independent directors. So that is also very important and that is something that cannot be excluded. And the management and the previous board of directors should ensure that there is a proper representation and there is no playing around or otherwise the very essence of having a board which is a multi-stakeholder represented and again which has a mixed flavor representing different stakeholders and shareholders would not be there. And therefore making sure that the election process is clean, is merit-oriented, is transparent and again there is a proper following of the stipulations as given by the Securities Exchange Commission of Pakistan is extremely important and any deviation should be properly dealt with and also should be punished. Now when we are talking about the general provisions then no more than one third would be executive directors and the chairman and CFO should not be the same. So sometimes we see that the chairman and the CEO, the chief executive officer can be the same individual but under no circumstance can the chairman and the chief financial officer be the same individual. So that is extremely important. We have to ensure that the proper job descriptions, the proper job specifications and the proper regulations are followed in totality and not again with any manipulation or exploitation or otherwise that company would be suffering in the long run. We also have to see that who are not qualified. So the first thing is that any director should not be serving in more than seven companies and those seven companies do not include these subsidiaries. He or she should be a taxpayer. He should not have been convicted as a defaulter both the director or their spouse should want to be involved in any stock brokerage business because otherwise again there would be a possibility of manipulation within the stocks and that has to be avoided and that is why we need to have these independent directors who cannot be influenced and they can be no conflict of interest based upon their responsibilities and duties as directors of the board. The responsibilities of the directors are immense and they would vary from organization to organization but again the primary responsibilities are first of all that whatever authority, whatever decisions or whatever power that they are exerting should be independent. They should be circulation of statements of ethics and business practices and they should be responsible to chalk out the strategic direction of the organization by basically drafting their mission and vision statement of an organization which is extremely important. They also should be responsible for the design and implementation of different policies which you talked about in the other session that there are so many policies which have to be looked after and so many frameworks which also have to be developed so that there can be an element of corporate governance within that listed company. They should be a clear database and that database should not be manipulated and again that data would be focusing into the different policies of that particular listed organization. They should be the launching of an effective internal control and again they could be independent departments and when we are talking about that then decisions on material transactions and significant matters that is also a responsibility of the directors and making and accepting appointments, remunerations, terms of the chief executive officer and other executives or chief officers is extremely important. So these are the individual and joint responsibilities of the director and the directors as a whole so that they can create a management structure which would be beneficial for the whole company and they also have to approve and execute the investment policies, define the role and responsibilities of the chairman and the chief executive and that again is extremely important because we don't want to have overlaps, we don't want to have a conflict, we don't want to see that because of a state of confusion there would be a trickle down effect within the organization and that would create a lot of chaos. So all of these are extremely important in the context of the directors. They should be looking after some very important issues with an organization such as the annual business plans, the cash flow projections and the forecast, the quarterly operating results, the internal audits and the details of joint ventures. So again what we see ladies and gentlemen is that the role of the director and listed company is not just limited to board meetings, is not limited to just signing off on different reports or just to basically do some window dressing. The role of the director is extremely important and it is a multilateral and multifunctional role which ensures that there is more clarity, there is more transparency, there is more accountability, there is more integrity within the strategic and the tactical operations of a particular organization and then they also have to chalk out the future of that organization so that things are done in a better way and again are done according to the rules, laws and regulations of the land. Thank you so much.


Greetings from the Denver Airport, this has been a month of travel. My son called me last night and asked where I was and I had to think for an alarmingly long period of time before answering. But the great thing about traveling a lot is it means I'm out and listening to members and I'm hearing the things that are keeping you up at night and lately I keep hearing again and again about everything related to workforce. There's challenges in recruiting and retaining great staff, there's challenges in salary competitiveness, there's challenges with staff pressing for more work from home options and the need for flexibility in policies and work-life balance and burnout is real and persistent. These are the themes I keep hearing and there have been three recent EDUCAUSE surveys on workforce-related topics especially teaching and learning and cyber security. So it's perfect timing that we have a new showcase around the topic of workforce to look at these studies and other topics. There's a clear path forward, we need to reconsider the traditional ways of managing and handling workforce and I hope you'll come to the showcase and learn more. There's a webinar on April 23rd that'll give you the chance to learn more about how institutions are handling these challenging questions.


Let's go to the tracker features, which one of them is the relationships. We have added the possibility to link events with TEI relationships. So the event TEI relationships are now supported in the Android app. And the new thing is that you can create a relationship from an event in an event program, targeting attract entity instance from attractive. We can see that here, the relationship, I can add it from here, from any event. Now we have added the event, the relationships here. This tab, this option in the navigation bar down here, it was not available before. This is data entry, this is analytics, as we will see later. And then these are your relationships. So here, based on the configuration, you can search for attract entity instance and then create a relationship. There it is.


Hi everybody and welcome to Barn's Takeout. My name is Martha Lucy. I'm Deputy Director for Research Interpretation and Education at the Barnes. And today we're going to be looking at a painting by Pablo Picasso called Acrobat and Young Harlequin. This painting hangs in Gallery 19 at the Barnes. It's upstairs and it's right here. It's this one in the center of the wall. Let's get close to it. This was painted in 1905 during a period that art historians call Picasso's Rose Period. So it's it's it's early in Picasso's career before he starts working with Georges Braque to develop the language of Cubism. The Rose Period, as the name suggests, it's characterized by pinkish tones and by figures that have a kind of classical elegance and that tend to be long and attenuated as these are. Forms during this period are whole. None of the splintering and fracturing of space that you get in the later later Cubist works. You can see here that the faces are classically modeled. They have and shade to make them look three dimensional, but overall the painting is very thinly painted. And you can see this especially, you know, with a very liquidy paint. And you can see that especially in the ground and look at the way that this the brown paint kind of just drips over his foot. So what's going on here? We've got two figures on us on a shallow stage. They are performers and they're called Sultan banks. Sultan banks were traveling entertainers who went from town to town traveling in groups, setting up their stage and performing light theater acrobatics and juggling. This form of theater grew out of the Italian comedy comedia dell'arte tradition that dates back to the 16th century. And the word Sultan bank actually comes from the Italian word Salty Banco, Saltaire in Italian means to jump. One of the figures, the smaller one, where's the costume of the Harlequin, who was a stock character in these traveling performances. The Harlequin character was a servant and he was known for his acrobatics and his wit. And he always he's recognizable in Picasso's paintings and other paintings in the history of art by his diamond costume. Originally in the plays Harlequin wore a servants coat that was made of patches, but it evolved over time into just this diamond patterned costume. The Harlequin was kind of comic relief. He was a comedic character in these performances. And so it's very one of the things that I love about this painting is the way that it's supposed to be kind of comic and funny. And you can tell that by the sort of goofiness of the costumes. But there's also something here that is so melancholy. And I will return to that in a minute. Behind them is what's probably a painted curtain. So here's where the stage ends. Here's where the curtain comes down, it seems. And there's some scenery in the background. And we're going to look at this again in a minute. The two figures look out at the audience as if to receive applause. They look relaxed, like they've just finished a performance. And there's a tenderness between the figures. This one's got his hand on the shoulder of the littler one. And they're probably from the same family. They look as if they could be brothers. Picasso painted this when he was living in the Montmart neighborhood of Paris. And back then in 1905, it was not the Montmart that we know today, but instead a rundown village on the outskirts of town that was famous for its seedy bars and hard-living bohemian artists, including Picasso. Picasso and his friends would have seen these kinds of itinerant entertainers performing in the public squares, you know, doing gymnastics, juggling, acting, doing plays, and vaudeville. And the Salton Bonk figures became a very big theme for Picasso during the Rose period. He became sort of obsessed with these figures. There are famous paintings of Salton Bonks at the National Gallery in Washington and at MoMA. But it wasn't just Picasso. The Salton Bonks were a big theme in modern art and literature in general. Baudelaire and Apollinaire, for example, both described Salton Bonks in their writings. So what was the fixation on these figures? Well, they had a certain appeal for the Parisian avant-garde. Salton Bonks lived on the outskirts of society. They traveled around. They were kind of outcasts, but they were also extremely creative. They didn't quite fit in anywhere. So for an artist like Picasso, such figures stood in a way for his own marginalized status. And so in a lot of Picasso's paintings, he deals with the Harlequin and later works, too. The Harlequin is often thought of as Picasso's alter ego. And Picasso liked to paint alter egos into his works. A later alter ego becomes the minotaur. So the melancholy tone here is perhaps meant to convey that sense of marginalization that was associated with these figures. But I think that that melancholy field does something more than that. I think pictorially it creates a very interesting kind of tension. It adds to the ambiguity to the strangeness of the scene that disjuncture between the funny, joyful costumes and the melancholy expressions, it stops you in your tracks, at least it stops me in my tracks. What's going on? It's kind of hard to understand. And then when you start really looking at the space, the space becomes a little confusing. It's hard to tell actually if the background is real or painted. And just notice the way that Picasso here doesn't show you the edge of the curtain on the sides, which leaves open the possibility that they're just on a stage and the scene behind them is actually real buildings behind them, not a curtain. Now this is deliberate ambiguity in Picasso's work. He's deliberately trying to make things sort of uncertain in this painting. And this kind of ambiguity and sort of playing and this uncertainty becomes one of defining characteristics of Picasso's art and even more generally in modern art. It's even part of what defines the modern era. There's a famous quote by Carl Marx, all that is solid melts into air that describes the societal upheavals of the modern era in the late 19th century. But it also pertains to the way that meanings no longer seem to be stable and straightforward. Things we thought we knew are now unknowable. I think that Picasso plays with ambiguities and uncertainties here in this painting and then to a much larger extent later on in his career. Now this work Barnes collected along with 45 other works by Picasso. He tended to like these earlier Picasso's. He has a lot of work from the blue and rose periods, not so much from his cubism period, a couple, but mostly he really loved the early works. So come see them at the Barnes along with everything else when we reopen. Not sure when that is at this moment, but hopefully not too long from now. I hope that you have enjoyed today's takeout. Please join us again tomorrow. Thank you. I'm Tom Collins, new Bauer family executive director of the Barnes Foundation. I hope you enjoyed Barnes takeout. Subscribe and make sure your post notifications are on to get daily servings of art. Thanks for watching and for your support of the Barnes Foundation.