the day and then we're gonna go back to Athens because I have one class she has a 10 shoots to go to. She'll be fun. I was just gonna skip what she doesn't want to do. I want to go to Athens. She complains every time we get out of town once she heats it. No I fell in love and then the last like couple times it's just been really bad weather and then I fell out of love again because I was like you know what it's too good to be true I know. Everytime she comes it rains it doesn't make like a month straight and then she comes.  Anyways we are right now in Atlanta we're gonna go to this coffee shop that Ryan just discovered. It's called chrome yellow I went to it this Sunday with my friend. Is that it for you guys? 10.55 I have to do this. Turkey and cheese pocket. It looks pretty good. For God. I feel like I need like a prop in my hand. I feel like I should just carry my backpack. Check it over your shoulder. The cold brew coffee. It was so gross. It didn't have any creamer in it but it's sweet enough. Does cold brew have creamer in it? You can put it in there. But like it's not menta right? I mean it must be a little drink creamer in their coffees but I thought it was pretty good. Very cute. Cool. And a weird area right? Yeah if I start kind of gentrifying it it's like $800,000 house across from like a little like apartment. That is weird. But now we're at Linux and I told her since her underwear is so nasty that we could get her new ones for on tense day. I literally have the same underwear for like so long. Yeah and they just I mean Victoria's Secret underwear doesn't really hold up that well. Let me know if there's any really great underwear brands that you guys like. I mean I'm not really looking to spend like super crazy amount of money but I also do need to invest in some good underwear that will like you know last me a while. But we'll see what they have. Sometimes I don't even like their styles and like their colors so I'm like yeah I'll just get it another time. What would you do with those? Oh they're kind of cool. Do you think I look cool? What's the point of them? I think they're blue light black boots. So when you like stare at your laptop for a while, I don't know I don't read it. They're blue light black boots. We just finished a bit of Linux you know about anything. So I redistributed funds and we're at St. Regis to get some drinks. So Ryan just got a beer at St. Regis and now we are going to head to our Umi Reservation. We decided to treat ourselves because you know exciting things are happening and Valentine's Day is tomorrow so we're celebrating a little bit early. We haven't been at Umi in a really long time. When's the last time we went? No, this summer. On your birthday? Himatsu. That was like June but it's February. So that was kind of a long time ago. I'm excited because I haven't had a station in a while. I was trying to like save myself for this so I can get really really excited. So I'm pumped. I'll try to show you guys all the food we get. Oh my god I can smell it. It's just so good. Happy Valentine's Day. Ryan surprised me with some. So he got extra raspberry jam for me. This raspberry jam is so good. They're really bigger than I thought. I don't remember. I don't care. I'm going to get a bigger one. But do you want me to get a sharp one? Let's grab that one that's in that drying rack. I'm going to inspect the biscuit and make sure it's in good condition. What are you saying? I'm going to inspect the biscuit. I feel like I haven't felt my mouth watering in a while but it's definitely watering now. So we had a Valentine's Day night last night. So I think tonight I really want to bake cookies. And then maybe see a movie. It's currently 5.28 and Ryan had class pretty much all day today. So he just dropped me off at a Starbucks and I did some work there. And then after that we walked around downtown Athens for a little bit. And I'm really interested in getting like a really good banty. Like a flowy comfortable one. Not like the stiff ones, you know. How many of you know what a banty is? A banty. It's like Leonard Skinner or Queen or... So band? Band! You're saying banty? No, band T. Anyways, so I want one of those. Let me know if you guys have ever had like a really soft comfortable like flowy one. Like oversized one. Yeah, polyester. Love a good polyester shirt. I thought that the store Dynamite downtown Athens would have them but they didn't really have that much. Everything was so overpriced. Yeah, really really overpriced. We never vlogged about this last night. I don't know why we didn't. But when we were like halfway through dinner. Yeah. And like, I saw people at the front door. I mean he kind of looks like someone went to school with. But like Freddie Freeman sat down at the table across from me and I was like, what the heck? And it was like, I don't remember his name. If I looked at the roster I would know it. But it's like two other starters for the Braves. And then one guy was on the starter. And then they'll have to seat open. I was like, oh dang, like there's someone else is coming. And then Ryan Howard comes in. Like a Hall of Fame player for the Phillies comes in. It's not next to him.  I keep staring at him. It's funny because like Ryan literally told me like right when they came out in the door he was like, those guys are famous. I was like, how'd you know? And especially when you're in Umi because Umi is like one of the top rated sushi places in Atlanta. So like famous people go there. I sat next to Nicholas Cage one time. Like no joke. So like you know famous people are probably going to be there. So when he said that I was like, I mean, like I wasn't even like doubting it at all. I was like, yeah, they're probably famous. I have no idea who they are. But Freddie Freeman, like I kind of like remembered his face. Yeah. His face is like very distinct. Like I would be, it's also huge. He had to be like 6'6". He's like a really big guy. But you know, he just looks famous. Oh, like you could smell him. Like their cologne is like expensive cologne. It's like the table over. I mean I swatches on and like he's like expensive t-shirts. Yeah. So I had my star struck moment of my own because I like just got into football. Like when did I get into it? It was like the last peach bowl. When you see up into the peach bowl, I like finally got into football. And so one day at my sorority meal plan in my capital to house where I reside, I was like sitting down chilling like eating like you know looking at like a hobo as usual. And then Shaqeem Griffin walks in. Okay. No, no big deal.  He's so, he's so cool. He's super famous now and he's in like every ad ever now. You know? I was just cool. He seems really nice. I didn't talk to him at all because I was just like like I didn't want to bother him because he came to my sorority house to eat. So I didn't want to like be like oh my god can I get a picture with you? You know? It's kind of weird and I didn't want him to feel like he could never like come back.  Right. It was a long way to get home. He was trying to show me around campus but like we got stuck in really bad traffic. I'm talking, this is where we were sitting when I turned someone to cut traffic. What? So we're going in a circle? We're still like 30 minutes from home. 30 minutes? Our plan is where to see a movie but I literally can't pick. It's between Miss Bala because I love Jane the Virgin. It's the Jane the Virgin girl and it's pretty much she goes out to a nightclub and then she gets kidnapped and then... She hits her head. What? She hits her head. No.  Isn't it romantic with the other one and then what men think is the other one? And like there's something like a freaky Friday moment. Like this girl sips tea. This girl hits her head. In the I Feel Pretty movie she hits her head. I'm like can you guys come up with something a little bit different? Like I don't get it. But anyways I still want to see the movies. So I'm having a hard time choosing which movie I want to see. So you might just go get like a red box movie and do a movie night at home and then go watch a movie in the theaters tomorrow. We're in Kroger and we decided that we're going to do Keith this night. So we decided to get some wine and run to get his beer. But thought very much he got out. This is like all I drink because I don't know how to span my taste buds and I also am not super rich so I don't know if I can afford anything even better. So let me know if you guys have any recommendations for like really sweet wines that are cheap. Let me know. Going to Peppino's Ryan has always talked about how good it is.  We all have our preferences okay. That was what you thought it was going to be. You got so shook when you opened it. It's not a bread stick I swear. It's not a bread stick.  She said. I told her you don't want them to crush with me. Hey guys happy February 15th. It's currently 217 and we are going to shoot for allergy provisions and last resort grill. You guys watch like any of my blogs that I've been at Athens. We started shooting for these two places and I reached out to the girl again and she wanted more pics so I'm very excited because food shoots are like super fun. Like you get to like stare at food and make them look really really pretty. And. I had a shape for an interview this morning. Yeah. What's your extra buddy? This one's your favorite so far. I like that one. It looks pretty. I'm sorry. It's my size. Oh my god no. I haven't eaten anything all day. What time is it? 23. Today I'm using the 24 to 70 millimeter lens with the Canon 70D. I literally switched my lens up every single time I take these pictures but they turn out good so whatever. So we just got down in our food shoot and we got some food to take home so I'm really excited about that. Ryan's really pumped. Yeah and I've never seen it that busy because we usually go in the middle of the day so it's not as packed. Because I don't even think they're like open then. Anyways. It was literally crazy. We went online again. There was a line out the door. We went open. There was a line that was extended. Yeah. It was the first serve I guess. Crazy. So I mean it's really famous. I mean I remember in high school I heard about last resort. One girl just messaged me on Instagram and she's like oh my god I think messaging you gave me good luck because she just got accepted in the SDF. It's just so exciting that people watch my videos about UCF and want to go there and like literally apply because of my video. I'm not trying to be cocky or anything but it just makes me so so happy because I want to show you guys how great UCF is. So it warms my heart so much when people say it's their top school and actually get in. So congrats to all of the people that got into UCF this year. It's literally going to go by extremely fast. I was just looking at my time hop I think two days ago and I saw a video of me pressing my like acceptance online and I was like damn that's insane that was like four years ago. Doesn't it feel like it was four years ago but also doesn't feel like four years? Yes. Yes. It seems like it was like half my lifetime ago that I got into like college. Yeah.  Yeah. I mean honestly I think high school felt like way longer but I mean yeah I don't know. It just flew by so enjoy about last. Hey y'all happy February 16th. We are going to the Athens Art Museum. Yeah UGA Art Museum. It's such a pretty day out. We did get like a late start just because we wanted to sleep in a little bit. These stairs never end.  Just walking through the stair master for a while. It used to happen. To make the most of this sunny day we came to the botanical gardens. What's it? The Athens Botanical Gardens I guess? What? Maybe the whole state of Georgia. Really? Well I guess Atlanta has its own but yeah we're just near these flowers taking some risks. It smells like Salt Bay when she wears these. It's been feeling really creative today. Killing it at the Insta-Hubby game.  Amazing. Good morning guys happy February 17th. Today is super gloomy kind of cold like out of nowhere it's been so nice here and of course my last day it's raining but like you know what I'll take it. I've had a lot of sunny days so I'm happy about that. We're actually going to another food shoot for allergy provisions. We're going to do their brunch items so I'm really excited because I've never seen their brunch honestly. I didn't even know they had a brunch so I'm excited to shoot them and just see what they have. After that I'm hoping to go to a coffee shop just because I kind of want to get some work done and then later tonight I'm doing a shoot with Brooke Michio so that's kind of a more like lifestyle shot. So I'm pumped about that. Hopefully the weather is like okay to shoot it because I was thinking it would be like more of an outdoor shoot but I bet there's like a lot of cute like indoor places so hopefully that goes well especially like with the weather and what it is looking like now. We just got done with the shoot and we got so much food from it. We're having lunch food too. There's french toast. I'm really blessed to have this opportunity here in Athens because I get to like you know do what I love and make a little money while on vacation while seeing Bay so it works out the one win. I don't feel like super lazy because I feel like I'm doing something that is going to you know help me in the future. Ryan helped a lot by cheering or like holding up the reflector for me because since it is really gloomy outside the light that we usually work with wasn't as bright so there was like a lot of shadows and it just wasn't like you know it wasn't perfect. So luckily I had my reflector. I literally brought like three bags this time home. I had to take all my camera stuff back here. So it's a little bit of an over packer. Well actually I'm always an over packer but this time it was a little bit worse. It's currently three and we are going to 1000 Faces because I'm meeting Brooke there at four and I have like a little bit of work to do. I want to upload those pictures that I took this morning. So I thought might as well just do a little work before the shoot and Ryan's here with me. He's going to take a test while we're there. I'm very blessed because the weather app told me it was going to be raining really really bad this whole day but it's like been just like sprinkling just super gloomy but like I can do that. I just can't do like you know torrential downpour. It's looking great so far so hopefully the shoot goes well. We just took pics and we wrapped our shoe. They really turned out great. Honestly this weather sucked but it just kind of got a push through it and the pictures turned out really good. She's amazing thank you so much. She's a little fun day. And I'll try to like add some pictures here so you guys can see them but also follow my photography account if you want to see more. Definitely. Yeah. And go back to college. It also means I'm leaving Ryan. I was trying to think like if I put anything new in my suitcase because I was right at 49 pounds when I came here with my suitcase so I'm hoping that it's not over but I don't think I like got anything or put anything new in it so I'm hoping I won't have to like deal with that because like it's just the most embarrassing thing when you have to like open up your suitcase and like move things around into other bags but thankfully I have two other bags but they're you know not the most empty so yeah hopefully I don't have to deal with that. It's a one and a half hour ride to the airport from Athens so we're leaving at we're leaving at almost 11. It's kind of weird because I usually always have a morning flight or like not not always a night flight but usually a morning flight but this flight is like in the middle of the day so that's like a weird time to just have a flight because like I don't know you can't like make much of the day if that makes sense.


What is going on, everybody? It is Saturday. We are, what, the third of April already? We've made it through a pandemic. We're all alive. We get to sit with each other and talk. Hey, this is pretty awesome day, I think. I got a good crowd starting up today. Let me see who's already posted in there. Richard Brown, my man, Richard Brown's in there. He says, always enjoy my Saturday fix with JR in the gang. Man, it's so nice to have you here, Richard. And you know what's really cool about this group, guys, seriously? And I know you guys noticed it too. Everybody's positive. Nobody's complaining. Nobody's talking about what they can't do or their woes or any of that stuff. You guys are just positive people. Man, love, I love, love spending time with you guys. Pin and paper at the ready for this. Oh, good, good, because I'm gonna cover a lot of stuff today. And guys, just so you know, if you're new to this training every day, Monday through Saturday, actually, I go and do a live Monday through Friday. I do it at 9 a.m. because I got other stuff to do. Saturdays, I give myself a little leeway and I start at 10. But this is all about learning how to start running, grow online businesses. I'm here to serve you. You know, I make money on my courses and other things and ads and all that. So this is my opportunity to give back to you guys and just answer your questions and just help you out. So feel free, you know, even if the subject matter is not something you have a question on, if it has to do with making money online, please feel free to ask me that question. James Breen, good morning, Paul and JR. Loud and clear, sunny and 57 again. Today here in Savannah, where's Johnny? Johnny, hey, I got two notifications from Google today. Good, things are working. That's a good thing. What is our weather today? I think it's supposed to be like in the 70s, something like that. I have pen and paper ready too. Good, good, good. That's good to hear. Let me see, what is the weather here today, guys? It is gonna be 73 as a high and cloudy. So we got some cloudy weather here.  Actually, May and June are two of our coldest months. We have May gray, we have June gloom. And the weather gets a little tough around then. It's not like, you know, the January, February stuff that you guys have. I mean, sometimes we're in the 80s there. I'll meet a little sip here. So today I wanna talk about finding the perfect products for your niches. And you know, this is really important. I think it's something that a lot of people have a hard time with and they get stuck. And I don't want you to get stuck. That's the thing that prevents you from making money is getting stuck. I don't want you stuck, guys. I want you to have a way to get the information you need to keep moving forward. Nothing feels better than doing something and working on something and getting results back. My wife just came in right before I started. And she just started running ads on YouTube for her dog training course. And I think she spent like maybe $30 so far. And somebody just bought one of her courses for $297. That's pretty cool, right? And she has a webinar she did. She's got really cool ads she's did. She's put in a lot of work on this. She went out of her comfort zone because she was really originally a shy person. And now she's training people and she's helping animals. And that's her motivation is she's helping people with their pets. So if you have some type of motivation like that, that you can interject, guys, man, this online business stuff is awesome. Plus you make money, but it's not just about the money. Don't focus just on the money. Matter of fact, that's what I'm gonna tell you today when we're talking about all the things you can do and the products you can pick, I'm gonna tell you, don't just focus on the money. That's not what it's just about. But do, do, do, do, put all your comments in this chat section here. I really love your comments. I love talking to you guys. You inspire me to do more, really. If it wasn't for you, I wouldn't get up and do all this stuff. Why would I, right? But I got you guys. So that's super important. So let me, I'm gonna talk a little bit about these products here. And you know, I want you to think about this first. There's two kinds of products that you can really sell online. One is a commoditized product, okay? And the other is a niche product. So what's a commoditized products? These are like essentials. They're high demand. They're popular goods or services. You know, they can be physical. They can be digital. These products are something that everybody needs. But the problem with selling commoditized products is that you can't focus on any one person because everybody buys them, okay? So, you know, it's anything from like food or golf clubs or clothes or kids toys. Those are more commoditized type products. Those are very hard to sell and they have very low profit margins. So we don't, we want to stay away from those. A lot of the products I sell, in fact, all the products I sell, you can't get any place else. You know, for our survival food company, we have canned meats that are phenomenal. I mean, they're delicious. I've been selling them for 11 years and you can't get them any place else.   You can't get me at any other spot. So having something that is really original like that is kind of cool. You don't have to do that.  What is the most expensive product you have sold as a physical product? The most expensive product I've sold as a physical product. Now, digital, I will tell you, a consulting package that was $66,000, that was the most expensive digital one. You know, I guess it's my canned meats, but it's not that one product is so expensive. It's that somebody bought a whole lot of one product. I had a sale for almost $100,000 from one customer on my canned meats one day. I've had many orders for $40,000 or $50,000, but that is for a whole lot of one product. So I guess the most expensive product I sell is my canned meats and they're only a couple hundred bucks. Yeah, so I would say it would be that, Paul. It would definitely be that. So when we get into niche products, these are products or services that serve a specific customer base or product category. They're unique, they're one of a kind. They could be handmade products. There's something that really tough to find. Niche products are often made in small batch runs, you know, or demand, or if it's a course, obviously, you know, it's a course. They're unique, let's say a unique beaded bracelet or necklace, you know, maybe handmade frozen yogurt or something like that, a leather iPad case.  We only do digital really. However, a lot of people on live will sell a combination of commoditized products and niche products. I would tell you to go with niche products in the beginning because you don't really have an audience built up yet. So larger online retailers and marketplaces can buy items in large quantities. You don't really want to compete with them. And that's when you get into the commoditized products. Digital or physical and drop shipping. Let's see here, Richard, what are you asking? Digital or physical and drop shipping. I sell all of those. I'm not quite sure what your question is but I sell all of those online. I do digital products, I do physical products and I do drop shipping. I drop ship for other people and I have other people drop ship for me. So I'm involved in all that stuff. So now let's get into how to choose your products to sell.  Some of the most, the top brands, the truth is those markets can be very, very saturated right now. So what you really need to concentrate on, you know, we're gonna talk about products today but you need to learn to market. And I think somebody said that the other day in one of our lives are like, you know, they said that I could market. I had the talent to market and I do. And that helps me a lot. So you wanna identify or create products that solve a problem. That's where you wanna do square one. What do you have that solves a problem? Now, if I go through my product list right now and I say, well, survival food that solves the problem of having food. You know, we just saw it during the worldwide illness that a lot of grocery stores didn't have what you wanted. They were out of meats. They were out of candles. They were out of a lot of things. So when you buy my survival food and it lasts on the shelf for 12 or 15 years you buy it and you have that sense of security. Your family is taking care of it. You know it's there. And that is a product that actually solves a problem. My course on Facebook ads. The problem is you wanna run an ad but they don't make any money. You buy my course. You learn how to run ads on Facebook and I'm not selling my course right now but I'm giving you an example so that you can make money. And the problem was you didn't know how to run ads, okay? So that is something that you've gotta really look at. Product opportunities can also exist in a few other areas. You can have something that has improved product features. I like new and different, better than improved. Improved is kind of boring but new and different. A new market that's unrealized by your competition. It's up along those lines. A unique product positioning and marketing. Maybe yours is somehow different from anything that's out there. So the next thing I would tell you that's number one. Number two is find products that you and other people are really passionate about. Passion. Passion really most motivates people to sell. Engaged, all good. What about finding the right affiliate digital products? Do you need a huge audience or a more engaged audience? Wow, it would be great if you had an engaged, huge audience. I mean, that would be awesome, right? Now you don't. And I think that's what scares a lot of people off is they like, well, I don't have a list and I don't have anybody that's following me and I don't have anybody that knows me. All you can do is run ads. But I will tell you, don't just go run ads. Take a course somewhere, get a course somewhere. I have a course on Facebook ads. I'm gonna have a course on YouTube ads. The reason I don't have the course on YouTube ads yet is I'm running ads, my wife's running ads and I wanna figure out every nuance behind it so that when I give you guys a course, you can look at it and go, oh, that's what works. I do have a course which I've been talking about for months and I'm gonna get it done. I keep getting sidetracked with other things called Digital Course Designer. Digital Course Designer, if you're interested in knowing how to make a course and market it online, you'll definitely wanna check this out. I have a free webinar on it right now. But I do not have it posted yet. I do not have that posted yet.  If you subscribe to my channel, oh my God, I forgot. You need to subscribe to my channel. I'm not even doing what I'm supposed to be doing. Hit that subscribe button. If it's red, turn it gray right away. Hey, if it's gray, turn it red, what did I say? If it's gray, no. If it's red, turn it gray right away. That's it, I got a little rhyme out of it. That's pretty cool. So, you know, check that out and do that. I got a little glitch here on my computer. Let me get up in here and change something. Change something because my computer's gonna run out of space and I don't want that to happen. Because then, then I won't be able to talk to you guys. Let me get this real quick, guys. Real quickly, just one second. One second. Shift there. And I'm going to, where is it? Move to Trash, there we go. Yeah, I got too many files in here and it's giving me a warning right now. Don't want no warnings, uh-uh. Don't want any of that stuff. There we go. And I want to empty the Trash and we're good to go. I think we got more room. This is what happens when you go live, right?  What are you gonna do? What are you gonna do? All you can do is keep going. All right, let's see here. All right, so I was telling you about, you need to, of course, ring the bell. I didn't tell you that. I told you to subscribe. You need to ring the bell. Okay, ring the bell like this. It should sound just like that. What that does is you're gonna get this dropdown when you click the bell, but you have to hit the Subscribe button first. When you click the bell, you wanna turn on all notifications. That way I can notify you if I go live, if I upload a new video. I can tell you about it. Otherwise, you're gonna be searching.  We don't want you to. Bonus, Paul works. Let's see. Thoughts about bundling other products with someone's digital product to make you stand out from the rest of the brand. Or her. Yes, matter of fact, Richard Brown, I did ring the bell. Thank you so much. Thanks for reminding me. As a matter of fact, oh, we got new people in here. Sturdy Music. Sturdy Music. Hey, what's going on, man? Easy way to earn money online for students. You know, I have a video I just did on that. If you search my channel, put it in there. I think it's teens or students, but just put in teens or students and you're gonna find that video and it tells you a whole bunch of different ways you can do it. So where was I here? Let me get sidetracked here. So, oh, bundling things. That's what I wanted to tell you. I have seen people take like our canned meats and put a survival kit with it and two or three other things and it becomes a unique product in its own because you get the meat, you get the survival kit, maybe you get a tent, maybe you get the cook stove and all these things and they put it into one package and they say you can buy this whole package for 3.99. And of course you can't find that package anyplace else, right? Because it's a combination of things that they've curated. That's a really cool thing to do. And I'm glad you brought that up, Paul, because that's really an awesome thing to do. And I've done it before when I, you know, took like my canned meats and I added like some of our freeze-dried foods and I made a big package out of it. So that's a very good idea. Oh, finding products that people are passionate about. Now, when people buy our survival food, they're passionate about it. They're passionate about being able to feed their family and having enough food on hand when things go wrong. So that is a passion purchase. Being passionate about what you do will not help carry through on the hard times though. But it will also aid in crafting a brand message that speaks to people in a way that is meaningful, authentic, and engaging. So if you're enthusiastic, like I'm really enthusiastic. I mean, I'm just really excited to help you guys.  But she wouldn't did something and made money. How cool is that? How cool is that, guys? That you can go out on the internet and create and make money. I mean, it blows my mind why more people don't do it. And I think it's a fear, but get over it, man. Get over it. We're only here one time. We might as well get all we can out of this. But you need to emotionally invest in your product, okay? You can better deliver its value to the market if you're passionate about it. Plus, an emotional story will help you stand out to the competitors. You know, I have emotional stories. I have a book called Great American Food Story. I can't talk. I have a book called Great American Food Shortage. Let me put that in here. Great American Food Shortage. Look, get it on Amazon. So I wrote that book. And that book I wrote in 2016, I think it was. And it talked about a global illness that could cause food shortages in America. And it did. And it did, okay? And it's so funny because at the time I wrote it, everybody said that's never gonna happen. That can't happen nowadays. That's something that happened 100 years ago. But it is funny, isn't it?  We couldn't do it. Number three, I would say, is you wanna find a product that has some branding potential, okay? If you identify a potential product that solves customers problems and it comes from a place of passion, what's next? It's creating a resounding brand message that can make a splash in the competitive e-commerce space. You wanna try to stand out a little bit. You wanna create a recognizable and memorable brand that you'll need to put in time and research to truly understand the target audience. Your brand should actually speak to your potential customers in a way that both resonates and compels them to come back. I think we do that with Survival K Food. I think I do that with some training. So I want you to think about some of these other questions to ask yourself. How does your target audience like to be addressed? How do they like to be talked to? Are they survivalists? Are they entrepreneurs? Are they pet parents? What are they? What are you gonna call them? You gotta call them something. I know my wife calls all her students pet parents, okay? Because they essentially are.  How will you position your product, okay? Think about that. How will you design your website to communicate your brand and appeal to the potential customers through the layout, the color scheme, calls to action, all these things? How are you gonna do that? You gotta put some research in that. I think one of the best ways to do that is look at your competitors that are currently successful.  And let me get into, I wanna get into some of this chat here. Richard says, ring that bell, did that, that's about bundling, I did that, bonus, Paul works, great American food shortage, hey, I know that book. What area would you say to stay away from? I know supplements is a tough niche. I've seen that pet products seems like a good niche as people are passionate about their pets. To stay away from, you know, it's so weird because I never think about things not to do.  Give me a second on that, just give me a second on that. What else can you do if you pick a popular niche to stand out? Your channel seems to have a lot of solid following because of training and engagement. I know I recommend this channel all the time. Thank you so much, Paul, that means so much.  And I have a little issue with supplements. I've seen a lot of people make a lot of money with them but I've seen a lot of people who have false claims with them too. I don't like false hopes and false claims. So that's what I would say. I would say it's a whole more of a way of marketing. Don't market anything where you're gonna promise people results of any sort.  You can't, can't do it.   And she did something. And then I have people who buy my courses and then they don't log in. How in the world can I promise that everybody's gonna make money? I can't.  You gotta watch the course. And that's one of the things for our refund is that we'll give you a refund if you don't make money in 30 days or whatever. But you gotta go through the course and you gotta apply the stuff because it's not gonna make you money if you just buy it. People say, well, I'm gonna buy a guitar and I'll be able to play guitar. No, you gotta practice.  You gotta do something. So that's super important. You gotta understand that there's effort that's gonna have to go into this. And effort is not always something you feel like doing. I mean, I got on my bike last night because I was short, I think 200 or 300 calories I need to burn. I had this, you know, the iWatch thing or Apple Watch, I guess it's called. And it tells me how many calories a day I need to burn and I hadn't burned it. And I didn't wanna get on the bike. I wanted to watch TV. I wanted to watch some YouTube videos. I wanted to scroll through Facebook. I wanted to do those things. I did not wanna get on the bike. I didn't want to, okay? Understand, you're gonna have to do things you don't wanna do. Leveraging your product to create a community and purpose is a crucial component to growing your online store. So I leveraged my product. Our tagline at Surround K Food is helping families prepare. We're not worried about the zombie apocalypse because if there's an end of the world coming you don't need to buy anything from me. That would be a horrible way to market because I have people say, oh yeah, people are buying that for the zombie apocalypse. Well, they used to say that prior to this illness that hit the world. I don't have people saying that stuff to me anymore. They're not like, oh, that's a weird thing to buy. They're like, oh, you got that? That's a good idea. It's so funny because I've been doing this for 10 years and finally people are saying it's a good idea. Before that they were saying it's weird, it's odd. Without a product and brand your customers can relate to you're essentially running your business on an empty tank. So they've got to be able to relate to it. Now, finding products that fulfill a guilty pleasure. That's kind of a cool product too. This is not something I do, but I do want to bring it up. I like how your friend in Texas built a huge brand with beard products. He also sold supplements which seems to have transitioned into new area. Yeah, that's Nate Lynn and I've coached him a lot in a lot of different areas. But that's the other thing with supplements, guys. I guess that's a product I would stay away from. I'm not saying supplements are bad. My son takes them, he's a bodybuilder, but they make a lot of promises and they also sell them in a nefarious way. They did the trials type thing where you could get a free order of whatever it is.  So that whole area got crushed. So if you were in trials and you were selling that stuff, you got in a lot of trouble. Now, there's still that market out there with that trials type stuff, but it's very high disclosure now. And it's very hard to get a credit card processor to process people who are buying those products now because so many people felt like they got ripped off. It always comes back to what we're passionate about. It really does. So what you wanna do is you want to cater to their passions like my wife's dog training thing. She caters to those people that want a better relationship with their dog. She caters to those people that want a well-behaved dog. Now, what's the point in having a well-behaved dog? I mean, well, there's a lot of things to it.  Think about that. That's a pain point, right?  So that's a pretty passionate way to sell it. If your dog has anger issues and it bites some kid one day or horribly, kills a kid one day, you could get sued. You could go to jail yourself. So it's important to have a well-behaved dog in a whole lot of different areas. But she doesn't just cover that. She also covers the nutrition aspect.  And she covers all these things that people really need and they're passionate about. People who are willing to spend money to train their dogs are very passionate about what they're doing. So that's super important. Let's see here. Can't write fast enough. Faking notes. Oh, good, right, Richard. I'm so glad to see that. Okay, what else can you do if you pick a popular niche to stand out? Okay, I've already covered that one. I like how your friend, okay, I've already covered that one. Do you anticipate and have a way of coping with buyer's remorse? Yeah, I tell them up front, don't buy from me. I do. I tell them up front, I say, look, if you're not gonna take this course, if you're not gonna take this seriously, if you don't wanna put forth effort, please don't buy a course from me. Please do not buy a course from me because I don't wanna deal with you. And here's the thing and it's the truth. I want people who are really serious, who are really gonna put in the effort because that's where my testimonials come from. If I sell to a lot of people who are never gonna do anything, I'll never have any testimonials. Nobody will ever do anything. I mean, that's ridiculous, okay? So I want people who are really serious about it. You know, when I was doing coaching and I quit doing it just because I had time for it, but when I was doing coaching, they had to fill out an application and I had to have an hour-long conversation with them then I let them know if I wanted to work with them or not. And I would say the vast majority of them would say, I don't wanna work with you. And I didn't wanna work with them because based on their background, based on what they had done, based on what they said, I do a lot of probing questions, I didn't feel like they would work. And if they didn't work, then I'm wasting my time. And you said, well, no, J.R., you still make money. It's not about them making money. I mean, the making money I can do, I can do that. I want them to get results, okay? If they get results, that's a lot more fulfilling than the money. Yes, I need the money too, of course. I'm not saying I don't want the money, but I don't wanna work with a bunch of people just for the money and they never get anything done. They never make any money themselves. What's the point? My whole shtick, if you wanna call it that, is helping people start running, grow online businesses. And if you don't start, and if you don't run it, and you don't grow it, I'm not doing what I say I wanna do. So that's really important. Next thing I would say is you wanna identify and serve niche segments. Those are very important, like I'm in survival, I'm in how to make money online. And those are good. She's in dog training, which is good. So I wanna give you, I guess, the top 10 ideas for niche products to sell this year. So if you do wanna write this down, guys, these are really, really good. I think they're very important. And I think this year they're gonna be huge. And I wonder if I could copy these and paste these. I won't worry about it. The first one is gonna be shape wear. Shape wear, yes. That's these garments that women wear to squeeze their body into a certain shape. Now, I don't agree with it. I think you wanna get a gym and maybe eat, you know, right and all that other good stuff. But it's gonna be a huge market. Shape wear is gonna be big. The Kardashians are into it. It's just gonna be huge. Next, what I'm gonna tell you is cruelty-free beauty products, cruelty-free. So maybe I should just put it in here. I'm gonna list them. That's a shape wear, let's see. Top niches for 2021. Okay, so I got that. That's the first one right there, shape wear, okay? Next, what I'm gonna tell you is gonna be cruelty-free products. You know, for years we didn't know but they were testing stuff on animals. I mean, they were herding animals for no reason. They didn't need to. So I would say cruelty-free products is gonna be big. And I'm gonna say this one too, healthy and raw pet food diets. Healthy and raw pet food diets, huge, huge, huge. That's what our dog eats. We have a couple of companies we buy these like frozen blocks of raw meat and vegetables that's balanced nutritionally and that's what she eats. And she stays healthy. She never has to go to the vet, it's awesome. The next one, I think is kind of a big one too. Let me put this one in here. And it's camera and photo accessories, also drones and tripods, okay? That's another big one. If you're not watching this live, guys, let's say you're watching this and it's already recorded and it's a week from now. Go back to the chat section and click show chat and you'll be able to see all these things listed in the chat area. So those are really big, okay? Drones are huge, all the accessories. If you wanna do a course on how to do drones or anything photography is gonna be big because people are starting YouTube channels. They're starting to really get into that. So anything you can do there is super important. The next one, this is something I just got from some research, men's engagement rings and wedding bands. Yes, it's a thing now. Men are getting engagement rings. So hey, you can think it's a cool thing, not a cool thing, doesn't matter. You wanna make money, it's a niche that works. What do we got to question wise here? There's just gonna have any plans to market her online products like dog shampoos or harnesses and leashes. She kinda does now, Paul, because what happens, and she doesn't have her own products yet. She may in the future, I don't know, that's up to her. But she has a lot of companies contact her and say, hey, we'll send you our product, if you'll do a review on it. And she's gonna start charging for those right now. She's just getting a lot of free products, which is nice. But she looks over the product first, she checks it out, she makes sure it's made well. And if it's made well and she likes it, they can send her one and she gets free products, which is kinda cool. So that's what she's got right now. I don't know if she'll have her own line. I've never asked her, maybe she will, maybe she will. Let's see here. The next one is gonna be, all right, let me put this in. Journal, notebooks, and personal planners.  And they need a way to plan. And some people actually like to write stuff down, believe it or not. I do a lot of voice notes, but it's not a matter of what I do. That's something I would tell you guys. It's not a matter of what you do that's gonna sell or not. It's a matter of what the market wants. You gotta go out there and look at what the market wants. Dogs don't need shampooing. Gun dogs, rule, okay. I'm not quite sure. She uses some type of natural stuff. We don't use human shampoo on our dog. Where would you search for products? Alibaba or other wholesalers? For what kind of products are you looking for, Paul? Tell me what kind of product you're looking for. Let's see. What I'm gonna tell you guys is gonna be CBD products. These are huge. And they kinda are on the verge of supplements. So I wouldn't do them, but they are helping a lot of people. Maybe it's for hair loss. Maybe it's for aches and pains. Maybe it's for memory loss. Maybe it's for relaxation. There's so many things that they're marketing CBD products for. Okay, the next one I have is on-the-go health-conscious foods. You're gonna see an influx of these kinds of foods. They're gonna be sold online. You're gonna see them in vending machines. People are kinda trained by these monthly food boxes they get, but they want some on-the-run type stuff.  That's gonna be a big, big, big one. And since I just mentioned that, any type of subscription box. Huge subscription boxes. If you can curate some products and put them together and send them out every single month. And there are companies that will help you do this. Don't think you gotta do all this on your own. Just Google how to make subscription boxes. If you're gonna find a lot of information there, you can actually do that too. So what am I down to now? I've got one, two, three, four, five, six, seven, eight. So I've got two more to go. Two more to go. And some of these things can be sold on the internet. Some of them can be sold off the internet. The next one is craft beverages, mocktails included. Okay, so craft beverages. That's a big, big thing now, guys. You know, it's funny, I bartended all through college and there was basically about 10, 15 drinks we would make. Not nowadays. Not nowadays. I could, there's no way I could be a bartender nowadays because it's so complicated. There's so many things they do. Then it would just be ridiculous to know all that stuff. What else did I put in there? I think that's 10, did I give you 10? One, two, three, four, five, six, seven, eight, nine, 10. Yeah, I gave you 10. Cool, all right. So what questions do you guys have? I've been going on for a long time here. I've been doing a lot of talking today, but you guys have been awesome. I really have appreciated all your input. I love all your questions. Some of you aren't giving me questions. You should give me questions.  I'm gonna give you a gold star. We'll see you here. Gold star for anybody that asks questions. There you go, you got your gold star. So everybody has your gold star. That's pretty cool, right? Now also, guys, if you wanna contribute to the channel, I know some of you do. There's a little dollar symbol there right next to the chat box. You click on it. You can donate a dollar, $5, $10, a million dollars. A million is my favorite contribution. I'm just letting you know. 500,000 is very close, but a million is really my favorite. So if you wanna do that, that's fine. Or you could just do a dollar, whatever you wanna do. But you have to do anything either. If you can't afford to, that's fine too. Just listen and learn and apply this stuff. The biggest thing you can do for me is actually go do these things I'm telling you to do. Actually apply these, actually get results and then come back and go JR, you told me this and it worked and I made money and I'm happy. That's what I wanna hear. That's what I wanna hear. I wanna hear that you guys are happy and you're getting something out of this. Any other questions, go ahead and stick them in there. Gold star, I need a new pen. But guys, do this. Do this every single day. Do this. This is important. You've gotta check that box every single day. If you wake up, I've heard the exercise guys say it. If you wake up, you work out. If you wake up, you gotta work.  You don't have to work all day on Sunday. I know, I get it. Easter Sunday, I get it. Oh, I take off Easter Sunday, that's fine. I'm still gonna do some stuff on Easter. I know my wife is still gonna do a live, you know what? Otherwise, you're gonna sit in the other room just watch TV. Why not contribute to the knowledge base out there? Why not do something? Like you say, action. Every week, take action and revise later. Yes, never stop learning. Brown, I love it. I love it, my man, Richard Brown. Paul, I think the key to this is both coaching and being a student of marketing. Yes, and I'll carry that further because I did Taekwondo years ago and I did sparring and all that stuff. But the rule in Taekwondo is that you learn and whatever you learn, you need to pass it on and teach the people coming in. You've gotta pass it on. You've gotta, whatever you pick up, whatever you learn, if you make some money, guys, you've gotta share this with other people. It's so important that you do. You gotta help other people along the way. You gotta lift other people up. Really important because somebody probably helped you along the way, right? Somebody did. We all need other people. It's funny now if you go out to a store, a grocery store, people are so glad to see other people. They missed them. We need to see other people. We need to help other people. We need to be around other people. It's necessary, okay? From you, JR. Oh, that's so kind. You said nice. What are mocktails? Mocktails are these like fancy, schmancy drinks. They have alcohol in them, basically. But they've got all kinds of components of juices and spritzers and all this stuff. And they're just fancy, schmancy drinks. I don't drink them. I'm a beer wine type person. True entrepreneurship, yes, yes, yes. I love you guys that are doing comments. And those few of you that are here and not doing comments, at least say hi. At least say you like this. You disliked it. You wanna learn something else. Put something in there. Let me know you exist. Hope everyone has a happy Easter and blessed weekend. Thank you so much, Paul. I'm gonna wind this down, guys. Thank you so much for being here today. I really do appreciate it. Put in that chat box. If you like this, if you got something out of it, put in there what you thought was the best part so I know, so I know what to do more of, so I know what to do to help you. I will not be around tomorrow online. You won't see me live, but I'll be back on Monday and I'll be there all next week, helping you guys out, helping you start running real online businesses. Thank you so much for listening, guys, and I will see you.