On the show this morning, concrete roads to spiked capital expenditure are made 10 trillion Naira owed contractors. The Jai military rulers order UN official out within 72 hours. Of course there will also be off the press where we'll look at the headlines that made it to the front pages of our national dailies. Good morning and welcome to Breakfast on Plus TV Africa. My name is Nyam Gul Agadji. This morning we'll be looking at very interesting things and we start as usual with things that really caught our interest within the last 24 hours. First of them we are going to be talking about the Lagos government that has airlifted 310 pilgrims from Jerusalem after attack on Israel. In case you didn't find a story on any of the newspapers or blogs that carried it, no fewer than 310 Lagos state citizens who went on a pilgrimage to Jerusalem have been airlifted home after Palestinian militant group Hamas Saturday morning surprise attack on Israel. Now sharing photos of the indigents at Baguette reclaimed Tuesday, presumably upon their arrival, Governor Babajideh Songolu posted on X and I quote what he said on that day. I'm happy to announce that we have successfully airlifted and returned all 310 citizens who went on pilgrimage to Jerusalem, Israel. End of quote. The governor also expressed his gratitude to the Ministry of Home Affairs for its work in helping to bring home the pilgrims and prayed for peace in Israel and the world at large. Now Israel has been left reeling by Hamas on presidented ground air and sea assault likening it to the September 11, 2001 attacks on the United States. The debt toll rose to more than 900 in Israel, which has retaliated with a withering barrage of strikes on Gaza, raising the debt toll there to 687. The Nigerian government has since called for a ceasefire, saying the escalation between both countries would result in an unending cycle of pain and suffering for the civilian population, advising that both parties should exercise restraint and prioritize the safety of civilians. A lot of people are afraid that maybe it is getting very, very close to another world war. We do hope that it doesn't get to that Hamas and the people who provoked this are calling on the Arab world to come to their aid and world powers also are standing with Israel. Now world powers might be divided into two, those like the UK, the United States and the likes. And then you're looking at China and Russia on the other hand, maybe supporting Hamas or not. We don't know how this is going to play out. But the world is in agreement that the attack on Saturday was not supposed to be and whatever provoked that we do hope that there will be a solution and no more blood shed. Because it's the civilian population most of whom did not have anything to do with whatever happened in Israel that will suffer. So now from Israel there will be casualties, already more than 900 people who are gone. And then from the other side from Gaza we have more than 600 people already gone. And Israel is talking tough, Hamas is talking tough, everybody is talking tough. And who will be the fall guy, who will be the casualty, it's the citizens. And not only the citizens of Israel or Gaza or Palestine, but the citizens of the world who will suffer. For instance Nigerian pilgrims were supposed to go have fun, pray to their God and you know sight see and just be general tourists in a place where they haven't been. Some of them have never been there before. They have gone for a spiritual pilgrimage and that also is a way of networking with other people from all over the world. Now that journey has been cut short. So we're beginning to see signs how the world is going to lose out if two people are fighting, if two very great countries are fighting, countries that are our friends as it is. So we do hope that that conflict will not escalate to something greater than what we even are seeing right now. Now we also have an unfortunate event back here, or unfortunate happening here in Nigeria. The National Primary Health Care Department Agency that is NPHCDA has disclosed that about 20 people have died of diphtheria in Kaduna state. Diphtheria is the disease that is killing people now and not many people are really talking about it. NPHCDA also confirmed that 156 cases of the disease in the state and commanded the effort of the state government in combating the disease. Dr. Faisal Shuaibu, who is the executive director and chief executive officer of the agency and co-chair of the federal tax force team or tax team on diphtheria, told journalists after he visited the Kaduna Diphtheria treatment center that they were at the Barau deco teaching hospital to assess the situation of the diphtheria outbreak that affected parts of Kaduna state. And according to him, Kaduna is ranked among the seven states with the highest number of diphtheria. He said since March when the diphtheria outbreak was detected in Kaduna, 150 cases and about 200 deaths were or 20 deaths were recorded. He called on media to step up in creating awareness and providing useful information to the public about the existence of the disease. He said also that there was need for patients with the disease to be presented early together with their contacts for vaccination while also revealing that the outbreak was due to low population immunity which was created by low vaccination coverage with about 80% of those affected by the disease unvaccinated. Vaccines, I said, were the most powerful tools against diphtheria which is a preventable disease. And he commanded the efforts of the state government in combating the disease and that managed the people to wear no masks, especially when visiting health facilities. Dr. Faizal also commanded the chief medical director of the Barau deco teaching hospital and the Kaduna state primary health care board for their leadership and hoped that the outbreak would soon be contained. And I do agree that we have not been talking so much about this diphtheria as we should. If it were COVID, maybe because the world over was suffering COVID at the same time, the level of awareness was so high. I think we need to talk more about this. So far, we've heard that the cases have been detected in about 19 states and the figure that is estimated to have gone, that the people who have lost their lives to these are up to like 600, if I'm not mistaken, 600 people dying to a disease that is preventable is really, really unacceptable. The question is why is it that the vaccination was low in the areas that we're experiencing this? Because the information is that most of the people who are affected did not have vaccination or so. Was it because it was not available? Was it because of cultural beliefs that made people not to go for this vaccination? What was the reason why the vaccination didn't get to these people? These are critical questions that need to be answered. I think they answered the thing that should be addressed by the relevant authorities. If it needs to be a matter of talking to the people through their village heads and so many other people that they will listen to find, if it is because it was not available, then the vaccine should be made available to these places. And in fact, to every Nigerian so that we prevent these preventable diseases that come and claim the lives of our citizens. And then finally on the top trending, as we call it, led us to increase daily train trips from 12 to 54. That's a very, very, very lofty thing. Beginning Monday, 16th of October, which is the next week Monday, 2023, the Lagos state government will increase the train trips from 12 to 54. And ultimately, 74 trips before the end of November, 2023, on the Lagos rail mass transit, LRMT, Blue Line, Marina, 2 mile 12. In a statement on Wednesday, the consultant corporate communications, Lagos Metropolitan Area Transport Authority, what we call LAMATA, Kolaulay or Jela B, said that it is expected that by next Monday, the tracks would have been energised, thus allowing for the deployment of additional trains set for daily passenger operations. However warned, there would be no service on Saturday afternoon and the entire day on Sunday, 15th of October, 2023, to allow the complete changeover to electricity. The managing director of LAMATA, engineer, Mrs. Abimbola Akinaju said, and I quote, we need to shut down train operations for passenger safety while the switch to electricity is on, as well as ensure that a test is carried out in a safe manner. According to him, it is projected that passenger movement between Marina and mile two in the coming months will surpass 150,000 passengers daily. And so if it is going to be changed to electricity, that means the population needs to know how this works, so that if it is a case of staying off the tracks, they should know the dangers. It's not just enough to say it once or twice in a press release, they should be a really aggressive campaign against people going on the rail tracks. Because we've seen that most of the markets, or some of the markets in Lagos, a lot of the markets in Lagos are somehow on the rail tracks. You go to Ikeja, you find them. You go everywhere that you find the rail tracks. You find markets on the rail tracks. And I wonder why people will want to use the rail tracks as places to display their wares. Is it because there's no space elsewhere, or because there is more market, as we call it, on the rail tracks, where I don't know what the reason is. But whatever the reason is, we should find out and then see how we can address it, so that people will stay off the rail tracks. There was information we got a long time ago that if the trains are operating with electricity, it means that anybody can be electrocuted on the rail tracks. How many people know this if it is true? But if it is not true, well, OK, maybe just a mild warning, but if it is true, then Nigerians need to or Legosians need to stay clear of this. And then I was also talking a few days ago, yesterday or day before yesterday, about the fact that we are happy that what happens in Lagos, in fact, I was talking to someone who stays in Abuja. And I told him about the transportation system in Lagos, how you have options. You can either go to a park to get a bus. You can hail a ride anywhere you are in Lagos. You can take a bus from a BRT bus that you use your cart to enter, or you take a train in Lagos. And I was saying all these things, and he was just laughing and saying, if all these things are existing in Lagos state, that means I am talking about UK or any other place that is not Nigeria. And it dawned on me that sometimes we just take things for granted, things that are happening here in Lagos we're not so grateful about, because we see them every day. We think that it's a normal thing. There are so many things that the government has done that we need to applaud them. But I also say that day that there's something that happens at the terminals, whether the bus terminal or I don't know about the train. I've not boarded the train. One day I will take a train to mile two, even if I don't need to go to mile two. It's not my access that I leave. But just experience that train ride to mile two and back. After all, it's affordable to everybody. So when you get to a bus terminal, sometimes you find out that the card, the card that you loaded is either not having the supposed amount of money that was supposed to be left there after your last ride, or you even have a minors. Just imagine you have loaded a card and you have maybe 215 error left, which is enough to carry you from one place to the other because of the new kind of fares that we are having in BRT, half of the prizes. Maybe it was a journey of 500 Naira. Now you're paying 250 Naira for that journey. So you have 250 Naira and you have no other money. It happens to even the best of us sometimes that you are in a situation where that card is your only salvation.  When you know there was supposed to be money, what you find out that you have minus 100 Naira, which means even if you have another money to load your card, your Kauri card, it will minus 100 Naira which you cannot account for. And you ask the people, how did this happen? There could be a logical explanation to these, but a lot of these people do not know what the explanation is and they just tell you that you must have entered this bus on credit sometimes.  So at what point does anybody ever enter a bus on credit that you will find minus 50 Naira or minus 100 Naira or minus 200 Naira, it beats me hollow. So if there is an explanation, these people need to be educated on that so that they can relate with the people better because this is what brings tension. You do not know the frustration of anybody who is coming to take a BRT is passing through. We are passing through a lot as we are given to say in Nigeria now and a lot is passing through us. So you should not allow something like this bill tension at a bus station, tension that can just be explained away. How does your Kauri card enter a minus? Now, one of the explanations one person gave at some time was that if you enter a BRT bus and you don't tap out, there's a possibility it will bill you. So what happens when you go and tap on another BRT and then come to enter a BRT whose machine is faulty or something and when you get to your destination, there's no way to tap out. Is that your fault? What about entering a BRT when you have to tap on someone's phone which is connected to the machine and the person stays back at the bus terminal and you get to your destination, where do you tap out? So if this is the explanation, then the issues should be addressed. Otherwise, whatever the explanation is, the people who are operating at that place should know what to say and say it politely because, well, let's leave the rest to God. Well, we've been talking much, no matter what the complaints might be. The state government, you're doing your best. We are hoping that you'll do better and have more routes for the train. Maybe the red line will come up also and take people from other destinations around. So we do hope that the money will come, the willpower will come, and everything that needs to be done will be done. In the meantime, there's so much on the papers, so we are going to take a short break now and when we return, we'll be going to lift the headlines off the price and discuss them. Stay with us.


Everybody forced here up in 2022 elite extradition baseball hobby Five bucks number two random teams check their results anytime late sports cards calm and Lincoln chat Let's get started everybody Again, I'll be looking up most of the Dominican prospects to make sure they're not signed most of them are not But some of them are signed to team so we will check and make sure they go to the right place all nine I'll be a someone that is currently not signed. So again if the Dominican prospect card, they are signed That's gonna go to that team. That's it. That's all good luck. I'll do a recap at the end I won't be able to remember every single team though. Oh, look That's nice hits last time had that Elijah green auto which pretty nice Kumar rocker as well. Henry both gold Maybe started now cold Phillips to 999 for Atlanta got a Carlos Jorge to 24 reds Drew Jones auto to 64 Diamondbacks the first two Jones on I've ever pulled Darin G with the D-backs We're gonna make this one. That's awesome dude 62 of 64 on card as well. There he is. We got him Kevin Perotta Jersey Mets That was the number two overall pick this year Donnie number two overall. Yep behind Jackson holiday. Yep He is on drew Jones son. Just remember that drew is belt Like his father's name on is like on drew. Yeah Andrew Jones was a NDR you W Braves legend right there South Stewart Reds to 499 Reds Kenya Huggins numbered to 49 Nolan DeVos Astros auto and a Dalen Lyle Nationals hidden gems auto the Gabba Williams Sorry, I'm not gonna. I'll sleep. So I'm not gonna leave everything It's a try to get to my next prospect hit the look up I'm just surprised we haven't had one yet K-11 heaters. Oh, yeah games out of start. I didn't see it yet William Kempner to 499 for the Giants Ashton Izzy to 299 Mariners Red Sox Noah Dean auto and Cooper Scherp Cardinals Jersey Silver Max Wagner Justin Campbell to 499 a Pete Hansen to 204 I said patch auto to 49 Jesus It's probably not made. It's probably my day Probably my day Jesus Let's see. Let's see 17 years old. So I don't think he signed you actually he could be he could be You won't I'm gonna check one more place real quick. Oh, it's like he's unsigned Didn't find anything. Yeah, that's gonna go not NLB See starting he is starting Kevin Love. It's so strange A Connor stain auto for the Iraqis He's just brand new to the team To the heat With the heat coming from Cleveland, right? Or is he away from Cleveland? Yep, Minnesota to the Cleveland He's only in Minnesota for about three or four years Cleveland for the past a minute eight nine years something like that guys Ever since the Bronwyn back earned it before the Bronwyn back Guy Lipscomb jr. To 349 guardians Jarlon Soto to to 999 Autos Tommy Specks for the Rangers And Steven Zoback Royals Drew Thorpe The old veteran Trying to help the heat get there The rare one to nothing NBA score It's very rare Don't normally start off first points is just one free throw For the equivalent of the uh 2-0 in football What if there's a 2-2 in football? I feel first Oh, I do like some score Gummy. I do like that Got an auto Dalton Rodgers red Sox Dalton Rodgers Uh, Justin Campbell the 499 guardians McFarland for the Phillies or McFarlane for the Phillies Mikey Romero red Sox Gold auto 5 of 49 yellow auto yellow, I'm guessing 549 Mike Romero red Sox nice hit 4-4 football. There's no way that's ever happened Vaughn. There's no way in an NFL game. There's no way Stirling Thompson four straight safeties for points There's no chance I love the bucks. Uh, are these the bucks uh city additions or are they the um They gotta be right. They're so cool. Oh the retro purple look. Yeah auto Justin Campbell guardians to 67 Tanner Scoble twins to 999 Dalton Rodgers red Sox to 349 And jayce young jersey card tigers Uh silver payton graham college ticket If it was a bowman hobby box bowman hobby box only has one autograph jumbos have three and super jumbos have five Bowman chrome hobby has two hits though to 499 troy melton tigers Justin crawford Phillies to 299 And on your sepata auto we looked him up last time. He is unsigned. That's not mlb And a Phillies auto gave over in conis wave on i love the the purple and greens I always think of michael red and ray allen I wish the court matched is all The bucks uniform game is pretty strong though. I say over overall as nba team ben joys auto for the angels rock jones to 499 raise Payton pallette to 180 white socks I like the heat vice the vice ones cam collier like the uh the black ones The white with the light blue and pink and micro america silver. I know you're talking about Yeah, those are cool the ones that the multi the different color letters is kind of dumb, but those ones are cool I do like these heat kind of these throwbacks too though Always down for a good throwback look I've got uh tigers luke gold to 349. I love gold Carlos danimal his last name is danimal like the yogurt I haven't had a danimal's in Twas forever been a minute. It's been a while danimal Dude, I said chug dosings as a kid Chug them, you know the they had like the the the drink ones don't talk about oh Okay, no, I thought I was thinking like the yogurt stuff. I know you're talking about Yeah, the yogurt is fine too. It's like that tricks and goger It was like, yeah, we have to have that in the fridge if you if you're a kid in like the early 2000s You have to have it I don't see anything for him. Um, Carlos danimal That is going to be non mlb Brock salvage on the jersey auto for the Yankees here And they victor scott the second auto for the cardinals Vs2 is what they call them.  In my ps5 Oh, gotcha Joe. Yeah, you gotta I don't know what they'll give you honestly. I honestly don't know Never done that myself personally going for like missing hit Got a belfry reverence of 499. I believe we looked him up to he's non mlb Uh brison motz cardinals to 189 Kate dowdy blue jays auto Noah Schultz jersey for the white socks book book A white jake madden for the Los angeles The Los angeles Jake madden Angels angels. That's what's los angeles it is. Uh jumpy dela cruise To uh 349 bryce hover to 24 the reds there Richard matik to 149 jersey auto Matik, let's see. Let's see if we can find something on him. These guys are hard to find something. They're young I don't want to go to linkedin. That's for sure He's in this current prospect. That's unsigned non mlb There we go tyler schweitzer white socks auto Ian book book james cookbook Guy jacob barry you ever seen a james cookbook chris or a daven cookbook kade hordon cubs to 499 kade wallace royals to 105 drew gray cubs auto and Padres henry williams auto elas you're going to google it oh wow i was not on the current chat Where you on? I don't know All right payton pallott to 999 and on your sepada to 299 Jackson holiday auto to 175 congrats orials We got the top two picks autos in this five boxer There we go. Oh's we got a reggie cropper jersey for the giants college ticket slover shan Goosenberg Goosenberg, man. I hope that guy is very good at baseball. It'd be so much fun to say goosenberg all the time So 499 jacob rhymer and kumar rocker to 245 Got hidden gems auto of tyler steward the mets and a loot gold auto for the tigers jordan beck Two more boxes. I might mess around and go get some culvers tomorrow donnie Maybe I should try that not tomorrow because I work for maybe some of that Just get on your way in Auto for the red sox know a dean Chase my drother 499 for the red sox and a reggie cropper to 299 giants drew gilbert jersey card Astros and silver walter ford Lawrence butler to 999 a's and a joseph rios to 349 a france lee silveryo to 149 jersey auto Do some of these guys got some pretty sick names francelly or france lee's probably france lee france lee silveryo Santos He is That's frail in silveryo. No, I need I need france lee silveryo Google's probably like I don't know what that is Come on google Yeah, I only see a different silveryo Yeah, this one's gonna be a non mlb as well jimmy crooks on the auto for the cardinals jimmy crooks the third college ticket gabin williams It's weird here. I'm a knight right now or none of my teams play I mean, yeah Both of them play tomorrow night nottingham forest place. It's gonna be a good day tomorrow though That ruins tomorrow night nottingham forest at 10 a.m Freeland to 499 for the Dodgers Padre similes of Allah to 114 one of one printing plate auto nat firman guardians Nate firman guardians printing plate auto one of one nice One of one at each break tonight then Hayden birdsong auto for the giants And christopher poshola a Jesus galees to 499 for the Dodgers Carson mail brand to 67 A college ticket gold auto daniel susak Number five of ten. That's great, dude chrome college ticket auto Daniel susak Is in oakland a nice card for the a's There we go one of the chases in the product for sure jersey card brandon berrera blue jays College ticket silver south freilich a carlos orado 349 reds will be vasquez raised number two 399 got royal stephen zobac auto Seth keller diamond backs or not die backs from braves auto Seth keller Drew Thorpe Last one everybody a redemption, huh Jackson ferris the 299 cubs Redemption is a justin crawford justin crawford Crawl Philly's on the justin crawford Jersey card ryan bliss diamond backs another auto here joe lamp to 90 guardians guardians have a good break And robbie snelling a guy ellipse come to 999 guardians lamar king jr. Padres the 499 nick morbito Believe he'd be mezz Yeah mezz And jersey card yankees jason domingas to 199 jc young college ticket uh yarlin's sotoe to 349 drew thorpe yankees to 199 Corey lee laundry tag auto 205 astros he'll be a rookie this year Corey lee astros laundry tag auto 205 Jordan beck silver and an auto for the mariners read van van scoter Kate dowdy to 499 for the blue jays uh blue jays alan rodin to 155 A blake tiddwell auto tiddwell is met And a heizu's kaba auto i think he is signed that's on card heizu's kaba I believe he is one of them that is signed one of the dominican prospects Is he not? I thought he was Is this kaba he is phillies phillies There you go phills It's already one of their top 30 prospects kumar Gavin cross to 349 for the royals Brewers will rooty to 999 Spencer miles giants auto a wansanchez auto Wansanchez Don't know if he's signed I think that one is non mlb Yep non mlb And then a silver justin crawford one sec. We'll do a recap. Thanks everybody We appreciate you Remember personals are full tonight. Just i'm act wwe with spots left later on All right relax. We had jayson demingas ryan bliss brandon berrera drew gilbert reggie crawford Noah schultz cam collier jayce young cooper jerk kevin parada autos of wansanchez vencer miles heizu's kaba Blake tidwell read ven scuder or ven scoter cori lee on the laundry tag auto nick moribito Justin crawford redemption phillies joe lamp seth keller steven zoeback daniel susack Hayden birdsong printing plates auto one of one is nate firman the guardians jimmy crooks the third A francelly silveryo noah dean tyler stewart luke gold henry williams drew gray tyler schweitzer Richard mattok hermetic Kid dowdy victor scott the second brock selvage ben joece. Anya sepeita. Gabriel rincona is justin cambell mickey romero dalton roger steven zoeback tommy specht Connors steen heizu's maid or my day noah dean dylan lile nullin Uh divas and a druja moans. Congrats debacks. That'll do it everybody. Thanks again. We're on to sonic


Thank you very much. It is a pleasure for us to see you here. So I will start our presentation. So I'm representing MediaFone data pro company. It is an international company. We are working already for quite a long period of time. We have our expertise in different systems. I will talk a little bit about it today. So we have a local our headquarters in Lithuania and we have a lot of local offices and partnership in different countries on four continents. So we are providing our services in America, Africa, in Asia and those in Africa. So so for today we already have more than 15 different centralized solutions around the world and and this is very important because more and more we're talking about different competitions between operators, but customers today we would like to see more independent services. So services provided centralized solutions. They would like to get access to information, access to security, to everything that is related to telecommunications. We'd like to control by themselves and probably the centralized solution helps to do it. We are able to combine the services provided by operators and provided to end users. So what we're providing? We're providing services to consumers and we're providing the services to government. So our first product which we provided to governments was the number portability. It is already more than 10 years and we provided number portability services in 13 different countries. So it was quite a successful product. We have a possibility to provide today remote access to that services for consumers so we can use mobile applications to activate services at home. This is very important now and we have this problem with COVID. We also have centralized solutions for device registration. So this is very important today because more and more mobile devices we have around the world. We have quality devices, temporary devices. So we're talking about the security, security for government, security for each person. So we're providing centralized solutions for that. We have more centralized solutions like solutions for do not call services. So you can control the flow, you can control the information provided to end user. And also we have a centralized solution for internet services switching. This is new product is very popular today in Europe. So we're providing that services as well. And what is very important that all our solutions has a lot of different interconnections. So we can share information, we can provide more and more functionality by combining different services. So we can provide that information to end user and for government as well. So talking about our portfolio, what we can do and what we're providing to the end users, we have three different areas. We have solutions for device registration. So there are CUR system or CMLT system. CMLT system is for mobile device location trackings. So we can track devices, we can control all movements. CUR system is used to register all the devices. We have a lot of different integration on operator side. So we can integrate our solution with different systems. We have an over sector for NUMLEX platform. NUMLEX platform is for number management. So everything what is related to the number, like number resource management, number portability, also internet services switching, everything is covered by our platforms. And also we have a possibility to authenticate and authorize users. So we are providing our solutions for E-PUN portals, for E-government as well. And all that solutions could be, as I said before, integrated and to generate additional value for government and end users. So let's start from our first product NUMLEX in PCB. So as I said before, already more than 15 countries has implemented number portability solution based on our product. So this is very flexible and powerful product. So it is very scalable. We did integrations for very small countries. We did also solutions for big countries like Mexico, for example. And this solution is working as well on cloud services, as well on physical services, so you can do it in different ways. And as I said, it is very flexible and customizable. So it means that we can add model by model. We can put more functionality in future. And what is very important, that there are a lot of additional functionality for new generation network, for G5G network. So you don't need to put a lot of effort in order to integrate our solution with solutions on the operator side. And also, as I said, because we are providing this service already for more than 10 years. So we have a powerful support team and we can provide all consultancy services around the world. Okay, next one product is Novdex switch. So it's quite new one. And as I said, now it is very popular in Europe because in Europe, we have a new regulation where we have regulation to provide the services for switching internet between different providers as quick as possible and to use only one touch point for end users. So it means if you want to change your provider, you don't need to go for different offices and coordinate all the works. So you can use our platform and we will automate all tasks. We provide all integration between all providers. We're providing a centralized solution to store all inventory information. So you can easily and quickly find the services available for that end user on an exact address and you can propose that information. You can propose the services to end users so user can decide if that's okay for him or not. If it is okay, so the rest will be done by our technology. All communication, all controls between different vendors will be automated. So your customers don't need to go between different offices. So we just need to understand the service to agree and sign the contract. And the rest will be done by us. So this is also a very sophisticated solution because we can combine different technologies. So we're not talking just about internet services itself, but we are talking about the possibility, for example, to combine services provided by different providers. For example, one premises you can have a services for voice over IP, you can have a services from an over provider for internet and you can have a PTD from third provider. And you can easily combine all that services, for example, provided by a new one provider. So we can coordinate all that actions between all actors and provide the services at the same time to end user. So this is just an example of how could be complex this process. Practically it is a lot of different protocols and a lot of different information exchanged between different parties. Okay. One more product, let me check as mentioned before, it is our Inlex product. It's also we have a stand here. It's a series system, CIR, and centralized solution for device registration. We have already made implementation for this product. And as well as our products, this product is very flexible. We can implement a step by step functionality starting just from the blank listing devices at the first stage. And after that we can implement, for example, registration of all devices within the country. What is the most important that our solution can do it everything in real time. So all devices connected to the network will be automatically detected by our system and we are playing a lot of different rules to control that device. So actually we know what to do. Is that device already was registered before or we need to register its first time or for example, if that device was very old and used, for example, even three or four years before. And now someone is trying to clone that device also. So we can control this and we can block them. So talking about the main functionality, what is the most important for this system. So what we're thinking about amnesty. So if you have a lot of devices which were not registered before, so for sure we understand that we have a lot of procedures. How to collect that information, we can do it as I said in real time. We can store that information in our system and apply different rules. Second, very important task. We have a lot of procedures and functionality for import controls. So you can have these processes automated and you have exception legally or legally purchased devices registration. So this is also a lot of procedures. How to register devices automatically without any impact on any user. So you don't need to ask users to do something manually. Everything will be automated. So it means if you are purchasing a device at shop, so we automatically register that user, we will assign all necessary information for the registration. And also what we are providing, we are providing a possibility to register manually. So if you are importing device manually from abroad, so we have a lot of procedures how to do it. And everything today works already in several countries. So as I said, this is a real time solution. There are only several such implementation in the world and we're ready to implement the same solution in your countries. So what kind of problems we are solving? First of all, what is very important because network is alive and you're changing device permanently. So because of that we need to understand that we need to be quickly, we need to quickly register the device in real time. And therefore we have a possibility to control different devices. We can control mobile devices. We can control smart phone, IoT devices. We are applying different rules for each of them. And we can apply, by applying that rules, we can put them into white list, green list or black list. And what I said before, what is also very important, we have unique algorithm and unique technology how to control all devices because this is very important. Today, many, many countries, we are just registering devices and applying after that some black list using GMA, for example, rules. What we have, we have a possibility to control all devices. And this mean, but not nobody can use bad devices once again. Also very important to understand what there could be a lot of different users within the system. So we have a possibility to provide access to different users. And because we can have thousands of different interested users, so it could be government companies, it could be some commercial companies, it could be telecommunication operators. Such projects usually takes about one year or six months to implement. And because of that, we know and we understand how to manage that project. So we can take this control, we can provide everything what you need in order to provide and apply specific rules within the country to define the different phase for the implementation. And we can help you on this. And for sure, the most important to understand what we are doing for national security and we are doing this for anti-user security. Because if people are secure, they are happy and they will use your technologies, they will use your services. Thank you.


Hello and welcome to exchange for media. Today we have with us Shailaja Joshi. She is the marketing director for the potato chips category at PepsiCo India. Welcome Shailaja. It's a pleasure to have you. Thank you Aditi. So Lays has launched these range of slow cook premium kettle chips Lays Gourmet last year and this year you have roped in Saif Ali Khan as the brand ambassador for it. I want to ask you what led to the launch of this premium range and the collaboration with Saif. So thanks for that. Yes, we launched Gourmet last year and the whole idea behind the launch of Gourmet was to provide our consumers who were looking for the fine indulgent experiences and snacking with something that would really stand up to that. So we launched Gourmet with that intent in mind and when we were creating the proposition for the brand which is more about the crafted experiences, how Lays Gourmet is not just a chip but it's crafted. It brings out the final taste of what you want to savor in life. We couldn't think of anybody better than Saif because Saif stands for his charm, he stands for the flair, he's the nabab of Hollywood and hence the association of him with Gourmet was very seamless and we went for it. And so Lays already has a wide range of chips and is a household name and now you have come up with the Gourmet which you're calling as a premium range. Wouldn't it be a competition for your already existing range of chips that we've been eating Lays for like years now? I think how we segment our consumers' behaviours and needs is based on what consumers are eating in various occasions at various days or points in time and hence when you do that segmentation there's a very clear need which is differentiated from the core Lays which is obviously a huge brand, love brand. But there is an occasion need where Gourmet fits in better. It's a very seamless choice in those occasions like I said which is more crafted, which is more indulgent, which is more premium. So all our research and insight work clearly showed us that there is a need for an experience like this which is incremental to what your Lays core stands for or satisfies today and because we've been in market for some time now we've also seen that coming into play and hence it's only going to be an incremental to the brand overall and to the business. So how is this range of chips different or better than the existing range and how do you have, if I ask you, an edge over other brands? So Gourmet is made from a technology which is very core to PepsiCo globally and they brought it to India too. The entire process is very premium, is very differentiated and hence the word crafted is lose because we choose the choicest potatoes, right? We slice them into thick slices. We cook them over a period of time. So the process is a slow cooking process, right? Which creates a differentiated crunch. It creates those curls, right? And then the kind of seasoning flavors that we've brought in for the consumers are over these together make a very differentiated experience from any other chip that's available in market today, right? That's the reason we say it's not just the chip, it's crafted, you know, it's the finer experience that we've created with this process in place. Okay, and if I may ask you who are your target consumers here and right now the, you know, how did you reach the pricing point like the price at which you have kept a packet of lays Gourmet. So what kind of research did you do and who are your target consumers? So one, I think we've also got a news for you. So with the set coming in, okay, with this new season, we're launching a new Rupees 20 pack on Gourmet. This comes in fact of what we've seen in market right now. We've seen a very good response coming in from the key consumers with the targeted reach, you know, both on media as well as on market that we've done till now. So that's something that we're really excited about to scale this new proposition further. In terms of who we targeting is more of a psychographic behavioral segmentation. We want to reach out to more and more people who are looking for those finer experiences, those indulgent moments in life where Gourmet can come in, elevate those experiences further. So it traverses across age groups, right? It's more of that psychographic behavior. And hence, Seth fits in very seamlessly there, right? To all who are looking for an experience like that, Seth is somebody that they really relate to, okay? So that's the entire strategy in place when we talk about consumer segmentation. And so chips are usually not considered as a healthy snacking option. So are you saying that Gourmet are healthier than your existing range? I think what we're saying is that we've got a range of offering which can target to various consumers, right? As PepsiCo, we've got offerings which go, which tries to cater to every moment or every kind of consumer needs, right? So we've got something like makeup or healthier audiences, we've got something like lace for people who want to really have that lip-spacking experience with snacking on there. And as a company, as a global company, as a very responsible company, we have continuously been working on the global standards of what's good for consumers and we stick to that. What I'm trying to say is that even when you look at Gourmet, right, what we're trying to offer is a more indulgent, a more lip-smacking experience, but it's very differentiated from what a lace core is, right? Now those tangents, like I said, are built out from the entire process, right? And with the P20 launch now, we'll be able to take it to a wider set of all the audiences. So when we segment consumers, we segment consumers, basis, what they're looking for, what is needed. And in that, as a responsible company, we always provide them something that's in line with what the regulations of the country are. Right. And coming to your marketing strategy, like what is the marketing strategy and how are you planning to promote lace gourmet? Are you also opting for the influencer marketing which is like really popular these days? I think we're very excited about this entire launch plan because we want to take Gourmet to the new scale. What becomes important is obviously high impact reach for which TV remains an important medium. You will be seeing us with high decibel noise on IPL where you're already seeing a lot of lace with our Lays in Home Rajkumar Rao campaign, right? Gourmet will be the next in line both on TV as well as on digital. However, for Gourmet overall, digital will be very highly indexed plan, okay? We will be reaching consumers through various platforms, through various touch points. We'll be doing a lot of things in different manner this time, right? There's a lot of innovation on digital which is planned for the consumers on Gourmet for sure. Influencer marketing is an integral part of what we do on lace code but on gourmet that becomes more important. Like, you know, we work a lot with people who are lovers of lace whom we call friends of lace, okay? So how do we bring alive this proposition and get consumers to engage with it with influencers is going to be an integral part of the gourmet media strategy. With this range of chips, are you expecting to capture a bigger market? And if you can share with us your media mix and advertising spends also? Yes, definitely. We're planning to make gourmet available to a wider set of audience. But like I said to the people who are the psychographic segment for, you know, the consumers who would be looking forward to an experience like this. And the entire reason of Launcher P20 is that we intend to more than double our distribution with the Launcher P20. In terms of consumers, we intend to go to a lot more consumers. And in terms of media, this is going to be, I cannot quote numbers, but this is going to be a very, very high decibel plan for us. With IPL, with IPL on more TV and digital, with step and a lot of more TV impact as well as digital, you can be rest assured it's going to be one of the highest reach and impact media plan that you will see on this year. Great. And my last question before I let you go. How challenging is that has it been to maintain brand loyalty when it comes to lace? So, you know, what I would say is that if you look at some of the numbers that, you know, lays as a brand, really, and we're proud and we're very happy, you know, that the consumers love us like this. So, if you look at us versus category, we enjoy a much, much higher affinity. We enjoy a much, much higher brand love. Okay. Our spawned awareness as well as all those brand matrices are actually much higher than what the category averages, which clearly shows you that we are blessed with consumer love, right? We spread millions of smiles per day. Now, as categories and most of the categories in India, okay, there are, there are occasions, there are frequencies of occasions, purchase, etc. that categories enjoy, right? But for us, we see that the consumers who love us stick to us. They love us as a brand, right? It's not easy to have and we've been in the past four years working very hard towards it, right? Like I told you that by doing activations like smile, which was huge by bringing in brand ambassadors like, you know, Alia, Ranveer, or even Seth for that matter, who are loved by consumers, when you associate with them, your consumer love also increases further. Doing things like hard work in the midst of pandemic, right? Where we did not do it only for ourselves, but for all the other brands, okay? Really valuing what they were doing at that point in time. It came from our heart, right? We've done several LTOs on the brand. So what it takes in order to get consumers to be consistently interacting with a category like us is continuous engagement, whether it's through new products, like we've launched Wafer Style, we've launched Simply Hot, we've launched Cool Make, all that builds into that frequency. Then secondly, what you do on media, how often are you talking to them? Then how are you talking to them? What is your language of talking to them?  Are you sticking to what's good, right? So like we have that entire positive narrative, which we take very seriously on days, right? So I think all of that together, consumers do appreciate it for us and we get it back in terms of brand love and a continuous frequency of purchase that we get from them. Great. Thank you, Shailja. It's been wonderful talking to you. Thank you, Amit, as well. And we wish you all the best for the campaign ahead. Thank you very much. Thank you for talking to us.


from Hollywood. It's time now for... Johnny Dollar. Crutcher, Mr. Dollar. Mr. Crutcher at Continental Insurance Company. Oh, how are you, Mr. Crutcher? Tell me, are you familiar with the priest's expedition collection? Priest's expedition? Some of the relics, artifacts of considerable archaeological import that were excavated from the ruins of the city of Ur in the valley of the Euphrates. What? Findings from the temple erected to the God Bale, which proved of such historical value to students of the ancient Babylonian civilization, you know. I certainly don't know. But what about it? We carry some special insurance on that collection. And what's happened to it? Nothing yet. But I think you'd better come over and see me right away. OK, Mr. Crutcher, why not? Bob Bailey in the exciting adventures of the man with the action-packed expense account. America's fabulous freelance insurance investigator. Yours truly, Johnny Dollar.  Expense accounts submitted by special investigator Johnny Dollar to the continental insurance company Hartford, Connecticut, following as an account of expenses incurred during my investigation of the loss of memory matter. Ancient Babylonia, Crutcher had said. So on the way down to his office, I stopped off at the library for a good look at the encyclopedia. And I learned that what was once Babylonia is now a part of the country of Iraq, one of the hotspots in the Middle East. Good, good. There might be some action, even international intrigue. On a map I found the location of the long-forgotten city of Ur, the confluence of the Tigris and Euphrates River near the Persian Gulf was where it was. Romantic names, all of them. And not too far away, the exotic city of Baghdad. Yes, in long last, a trip to the Middle East. Middle East? Well, that's what the map said, Mr. Crutcher. Near West is more like it, Dollar. You must have misunderstood me. The relics from the Temple of the God Vale I mentioned are presently in the little town of Lakeview. Yes, right here in Connecticut. I guess I did misunderstand. They're owned by a Mr. Alvin Peabody Cartwright, who I might venture to say is a crackpot of the first order. But who happens to have placed a great deal of insurance with us on his life, property, art collection, and so forth? I see. You mentioned a priest's expedition collection. Of rare scrolls and tablets, principally, taken from excavations along the bank of the Euphrates River. Some of them over 4,000 years old, all of them of great historical and archaeological value. Here, this is a relatively unimportant piece that Mr. Cartwright gave to me some years ago. Well, what is it? What does it look like? Like a tiny sort of sofa pillow. Only it's made out of dried mud or some, hey, wait a minute. There are a lot of tiny marks on it. Hieroglyphics, Dollar. Those are a perfect example of the cuneiform writing that was used by the ancients. Oh, what does it say? Has anybody deciphered it? It's a receipt for 24 fat sheep, 12 oxen, and 12 goats that were taken to the temple for sacrifice to the great God Bale. Well, how about then? Does the whole collection consist of stuff like this? Yes. And a priceless scrolls made of papyrus and leather. You've heard of the Dead Sea Scrolls? Oh, yeah, sure. They throw so much light on biblical times. Yeah, they've had a lot of publicity in time in life and so on. Yes. Those in the priest's collection cover much of the history of the Canaanites and Phoenicians. And you've ensured the collection. It's this way. Mr. Cartwright has decided to sell it to the museum here in Hartford, has promised them that his stepson, Alfred Hawking, who lives with him, would deliver it to them today. But now he's suddenly worried to death that something will happen to it en route. So? So to keep him happy, we've issued a $20,000 transit policy. Well, then what's he worried about? Now he demands a guard for it, too. Well, doesn't he trust his stepson, this Alfred? Who knows? Who knows what old Cartwright thinks? Whom he trusts. Well, now look. And after all, $250 plus whatever expense account you can dream up for a couple of hours drive in the country. What if it's on? Oh, well, sure, why not? Expense account item two, $50 deposit on a rental car, in which I probably headed north and west on Highway 44. The 50-odd mile drive to Lakeview was easy and pleasant. Finding Cartwright's home was also easy. It sat prominently atop a hill on the outskirts of the little town, with perhaps two acres of ground around it. All of it looking worth a lot of money, yet rather seedy and rundown. Alvin, Peabody, Cartwright himself greeted me at the door. All right, take it your, Mr. Dollar. That's right, Mr. Cartwright. Let me see your credentials. Oh, well, yeah, sure. All right, here you are. Yes, all right, you can come in. This way, in my study, right here. And there, Mr. Dollar, is the box containing the Babylonian relics. That one carton is all that's to be delivered to the museum in Hartford? That's all. Young man, the contents of that sealed carton are worth $21,000. And it's sealed, you understand, so that neither you nor that worthless steps on the mind can get your hands on any part of it. Alfred, this is Mr. Dollar, Alfred Hockey. Hi, Dollar. Oh, sorry, I didn't see you sitting back there. Yeah. Now let me finish this phone call that you interrupted. You still there, Mr. Warring? All right, now, eh? Yes, he finally got here. Dollar's his name. That's right. Shall I sit down? Yeah, sure. Just you be sure he identifies himself.  His name's Alfred Hockey. Now, if only one of them appears with the seals on the carton are broken, you're not to accept it. They can bring it back to me in a... No, no, no, call the police. Yes, that's what I said, call the police. Otherwise, give the money to Mr. Dollar, not to that half-wit step son of mine. I don't trust him. Now, they'll leave here shortly, and I... I know it's late, but Warring, just make sure that you're there waiting for them with the money. Goodbye. Mr. Cardright, yes? Well, uh, what? If you're so concerned about it, I can't help wondering why you haven't asked the police to guard this shipment for you. Because I don't trust them. I don't trust them anymore, and I trust this and I'm gonna call Alfred. Thanks. I don't trust anybody. Does that include me? Of course it does.  I'll tell you why, to keep an eye on each other. Now, get yourselves out of here and on the way to Hartford. Just be sure you bring that cash right back here to me tonight. You mean check, don't you? I mean cash. I don't believe in checks. I don't believe in banks. I don't trust them. I've kept all I have in my big safe here in the house for the past 47 years, and I intend to continue keeping it there, where I can watch over it myself.  Dumb Alfred? I'm not so sure. On the other hand, as we drove back toward Hartford with Alfred at the wheel, he said he knew a back-cut would be shortcut. I decided he just wasn't as clever as he'd like to be. Hey, hey, take it easy, Al. I'll give it to you straight, dollar. I'd hope the old buzzard let me make this delivery alone, because believe me, if he had, he'd never see one red center that 21 grand we're going to pick up. I take it you and your stepfather don't get along too well. That's putting in mild. But I'm telling you, boy, that once I figure a way to relieve him of his, though, he'll never see me again, 21,000 bucks. Boy, that would get me so far away from here.   And me, I got a right to blow myself, have a little fun, as much as anybody. Well, maybe he thinks you ought to work for him.  Work, did you say? When he's got more than 11, he'll be able to use stash the win at Old Stafe in the cellar? Why should I have to work? Hey, I said take it easy, Al. Why don't those trucks stay off those back country roads? Come on, Al. Why should I work when all I need to do is to get my hands on some of that pile he's got in the safe? And I can live like a king. He'll never spend it. And he'll never leave it to me when he kicks off. Knock them off myself, but believe me. Al, look, just stop this crate and let me take the wheel. Yeah, why?  Sure, OK, OK. Sure, you can drive. Well, stop. Sure, stop. Look out, we'll skip. Let us skip. Look out! There was a long, long period of deep dull blackness without sound, without feeling. And then slowly, hazyly, the light came back. But it wasn't clear. Everything seemed very confusing, very vague. I was conscious of a terrible throbbing in my head. And then it slowly passed, leaving only a dull ache, a strange and helpless feeling of not knowing who or what or where I was until the shadow of a man rose from the ground beside me. Slowly took definite form as it waved it for a moment, then stood over me. How about you, boy? Back to the world again? World? Yeah, you really hit that windshield frame. Here, let me help you sit up, lean up against the slough to the car. Car? Sure. Yeah, this is the wreck we cracked up in. There you are. Nothing busted. You were just knocked out, cracked up. Sure. And away to Hartford. Hartford? Hey, what's the matter with you? I don't know. I can't seem to remember anything. What do you mean? I'd not anything. I can't remember. My mind is all blank. You know who you are, don't you? No. What? No, and my head, it's just, it's, look, look, look, look, are you, are you kidding me? Hartford? Clarence? Sure, sure, Hartford, to deliver some stuff and collect the big water. You're sure you don't remember? Don't remember. Not even who you are. I remember. I'm trying to figure out how it's going to be. Oh, OK, Lana. Listen, listen, listen. Everything's going to be OK, real OK.  Yeah, who I am. Sure, sure you do. And I'll tell you, your name is Hawking. Alfred Hawking. Alfred. That's right, yeah. You're Alfred Hawking. We were driving along here in the car. See, I was. You were keeping me company, you get it? Yeah, I guess so. Yeah, sure, sure. You see, I have to deliver some stuff in Hartford. It's in this box here in the car. You see it? Box. Oh, yeah. Yeah, you just came along for the ride. The ride to Hartford, see? Oh.  I, I, I don't know. I guess so. Sure you do, sure, sure you do. Yeah, sure you do. You feel better now, huh? Yeah, yeah, much. I, if only my head were clear, if only I could remember something, anything. Look, look, you're going to be OK, Al. Al. I'm Al. That's right. Yeah, you, I, I can't remember, huh? Who are you, me? My name is Johnny Dollar. Dollar. Yeah, yeah, remember that. Johnny Dollar. That's right. Yeah. Back to of yours truly, Johnny Dollar, in a moment. We sometimes wonder, what is the life of a human being really worth? Not too much? Or maybe a great deal. Does it depend on whose life it is? Whatever the answer, one thing is certain. Fred Hargisheimer, since World War II, has felt that his life is worth quite a lot, quite a lot of gratitude. During the war in the Pacific about June of 1943, Lieutenant Hargisheimer had his P-38 fighter plane shot out of the sky. Badly wounded, he bailed out over a tiny island. New Britain. It looked pretty small from where he hit the silk, but he found it much bigger when he hit the ground. It was bigger and in complete control of the enemy. But Hargisheimer was lucky. After a month of lonely hiding, he was found by a group of friendly natives from the village of Nantambu. They cared for him and successfully hid him from enemy patrols for the next four months at the risk of their own lives. Then Hargisheimer was able to make it back to civilization. For the next 17 years, Fred Hargisheimer thought about those wonderful people of Nantambu. 12,000 miles away in the United States of America, Hargisheimer put a great plan into effect. He made speeches, took up collections, sold jewelry belonging to his family, and worked out a way to bring a bit of civilization and happiness to the little village of Nantambu. Needless to say, the villagers gave him a spectacular welcome upon his return. Fred Hargisheimer showed his gratitude to the people who had saved his life. But life is worth little without freedom. The right of all men, everywhere. Now, act too of yours truly, Johnny Dollar, and the loss of memory matters. Amnesia, sudden, complete amnesia. All feeling of other helplessness that goes with it. The man who was with me told me of the crack-up of our car on the way to a place he called Hartford. Hartford, my nothing to me. Now, did I recognize anything in the countryside, or the road, or we sat waiting, hoping someone would pick us up? Names, places, I remembered nothing. Not even who I was, or who the man with me was. That's right. Dollar. I'm Johnny Dollar. I see, and your name is Hawking, Alfred Hawking. Hawking, yeah. Yeah, you're feeling better, aren't you? Yeah, I think so. Look in the pocket of your coat, Hawking. Isn't there a billfold there? Yeah, yeah, open it up. Yeah, here's a name in it. Sure, see? Alfred P. Hawking. That's right, that's you. I'm Johnny Dollar. Just remember that, and everything will be all right. Ah, why don't some truck come along and pick us up or a car? What, uh, what are we doing out here, Johnny? You see this box? Well, I've got orders to deliver to the museum in Hartford. Museum, huh? What's in it? Or just some old relics, then I'll collect the money for it, and that'll be that. You can be on your merry way, okay? Yeah. Yeah, I guess so. Sure.  Why, uh, you live in Hartford, see? How, I see. You didn't even know that. You still don't remember anything. Only what's happened since I woke up here? Look now. Yeah. Why, why don't you take me home first if we can get a ride, that is, and maybe if I rest I'll feel better. No, no. Maybe my mind'll clear up. No, no, first the museum. But, Johnny. All right, listen. The crazy old coup d'oeuvre I'm delivering this stuff for, well, he phoned ahead that there'd be two of us, see? So you've got to come along to the museum. Museum? Yeah, yeah, the museum, the one in Hartford, like I told you. Oh, yes. But once I get the money for it, I'll take care of you. Yeah, I'll take care of you. You've done pretty good as it is, I guess. Sure I have, doll. Owl, I mean. I've pulled you out of the wreck and all. Hey, look, here comes a big moving van, and if I know those boys, he'll pick us up. Come on, get up on your feet and we'll flag him down. The helpful driver of the big cross-country truck picked us up and was all forgetting me to a hospital before anything else. But my companion, who called himself Johnny Dollar, assured him he'd do it as soon as our mission was accomplished. So the driver agreed to take us directly to the museum, Johnny had mentioned. Johnny Dollar? The name had a strangely familiar sound, but I couldn't remember. Finally in the city, they told me it was Hartford. We pulled up in front of a large, rather imposing, granite building. You sure somebody will still be there waiting to meet you, mister? It's getting pretty late. Don't worry, driver. That'll be somebody all right. OK, but you're sure you don't want any wait and take your friend Al to a hospital? Like I told you, the minute we're through here, I'll take care of him. Come on, Owl. Sure. Thanks, driver. Yeah, thanks. OK, boys. If I couldn't give somebody in trouble a hand, I'd have no business driving this rig. Funny. Here's your package. Oh, thanks again. Now, come on, Owl. OK, Jimmy. I'll do all the talking, and you just remember who you are. Sure. Let me help you carry that. You can just push the bell button there, besides. Well, it's about time. Which of you is Mr. Dollar? That's me. Hi, Mr. Waring. Here's my credentials. Oh, yes, yes, yes. Then you were Al Hawking. Oh, yes. This is Mr. Carter, I said, on the phone. But what happened to you? I had a little car accident on the way. Oh, yes. Are you feeling all right, Mr. Hawking? Well, I'll mind you. Oh, sure, sure. I'm going to take care of him as soon as we leave here. So if you don't mind, you've got something for me, haven't you? Of course. Uh-huh. Seals are still intact. Sure are, in spite of the accident. Oh, very well. If you step inside, I'll give you the money. Good, good. Come on. Al, I must confess my bewildered mind was somewhat puzzled with what happened next. Mr. Waring opened a small wall safe and handed my companion a package. From it, he extracted and counted almost greedily $21,000. He signed a receipt, accepted a receipt for the packet of bills. Then we left the museum and hailed a taxi. Hey, buddy, you know what? Drive your own car, place it's still open. Sure do. Then take it there. And there's an extra fint for you if you step on it. All right, you are. Johnny, can't the cabbie take me home first? I said I'd take care of you, didn't I? All right now, don't ask any questions. We haven't got time. Maybe I had lost all memory. Maybe my mind was befuddled, confused. The pain in my head nearly driving me out of whatever sanity I'd retained. Nonetheless, I had a strange feeling that things weren't what they should be. Still, my friend, this Johnny Dollar, who'd saved me from the wrecked car, if only I could remember things before we cracked up. There was something strange, too, in the way he slowly, painstakingly signed the application for the drive of your own car, looking carefully all the while at the license he pulled out of his pocket. Then a few minutes later, we were on the road again, we were heading according to the highway signs out of town and heard a place called Danbury on Route 6.  Look, Johnny, I thought you were going to take me home. I am. But you said I live in Hartford. Listen, if I know that stepfather of yours, the sooner we get out of the state... What? What were you going to say? Nothing, nothing. Now, listen, I gotta get you to a hospital, see, and the best one I know is over the line in New York. You want to get your memory back, don't you? Yeah, sure, but now look, Al. Huh? What'd you say? That's funny. I called you, Al. What's funny about it? Sure, you aren't beginning to remember things, huh? How about it? I wish to have it in court. But now, look, Johnny, there's something funny about all this. I may be a bit muddled after that crack-up we were in, but it seems... It's a little muddle. That's the reason you're getting crazy ideas, but don't. See, just quit thinking and relax so you might do something you'd be sorry for. Yeah, real sorry. This determination of his to get across the state line, things were wrong, and I knew it. But I didn't know why. A man's judgment is based on his experience, or his reasoning power is based on things he's done nor that have happened to him or, at the very least, what he's known about in the past. And all of my knowledge of the past was gone from me. Anything I might do or say at this point would probably be wrong. So how could I argue with this Johnny dollar? What's more, he had a gun. I felt it in his pocket when he bumped against me. Perhaps if I had a gun, I could stop him. Demand an explanation. I felt that I should. Why? I didn't know why, but somehow. Johnny. Yeah? Why are you so anxious to get into another state?  Oh, listen to me. Don't ask questions. Just leave everything to me. Well, why is driving all this distance 50 or 60 miles now better than if you'd taken me to a hospital or a doctor back in Hartford? I told you to stop asking questions. Johnny, why do you carry a gun? Why shouldn't I? Don't worry about it. Are you supposed to? Sure, sure. I got a permit, so forget it. Let me see it. Hey, what is this? Later. Now. Later, I said. Then I don't believe you. All right, all right, then here. Look in his card case. I looked at Johnny Donner's card case. His driver's license, business cars, and said he was a freelance insurance investigator. And again, something vaguely familiar stirred in my cloudy mind. You find it yet? And then an identification card with thumbprint snapshot. And the picture was not of the man beside me. Instinctively, I leaned over to look into the rear view mirror to look at myself. But he pulled the gun from his pocket. And before I could do it, he struck me hard across the head. Oh! I'm going to stop with that gun. That's right. That was a mistake. Because of that second blow on the head. Why have we stopped? You'll see. You see, you gave me an idea about this gun. Now get out. Sure. Why not? Look down over the side of the road there. What about it? See that deep ravine down there? Why? Al? That's why. Because you called me Al. And this time you meant it. Yeah, I guess I did. Thanks to that poke on the head. So you got some of your memory back, huh? But not your strength. No. So before you do. No, put that away. I'm going to get away. Expense account total so far, $95 even, including Dr. Bills. Repair bill on rental car is still to come. And strangely enough, old kindred is perfectly willing to pay it at any of the expenses that may be involved. He's a changed man with his chiseling steps on out from underfoot. Also, I'll be required to appear in court against Alfred Hocking. And there'll be expenses involved there, too. The extra $500 cart ride insisted I take doesn't go in this account since it came out of his own pocket. Not bad for just a couple of wallops on the head, huh? Yours truly, Johnny Dollar. Here's our star to tell you about next week's story. Next week? Well, it's another case of mistaken identity, but believe me, a completely different affair. Join us, won't you? Yours truly, Johnny Dollar. Yours truly, Johnny Dollar, starring Bob Bailey, originates in Hollywood. It is produced and directed by Jack Johnstone, who also wrote tonight's story. Heard in our cast were Les Tremaine, Parley Bear, Joseph Kearns, Barney Phillips, Tom Henley, and Shepard Menken. Musical supervision is by Emery-Go-Marino. Be sure to join us next week. Same time and station for another exciting story of yours truly, Johnny Dollar. This is the United States Armed Forces Radio and Television Service.


Okay, so last in the dissection of the individual parts of the programme, we move to the data scientists and to talk us through that we have, well we welcome back Maureen Norton who is the Global Data Scientist Professional Leader for IBM and co-author of Analytics Across the Enterprise, how IBM realises business value from big data and analytics. Maureen is a distinguished market intelligence professional, the first woman to receive this recognition in IBM, congratulations Maureen. She leads AI and data science based transformation initiatives to accelerate the development of insights to drive action. Maureen championed the development of an award-winning industry recognised professional certification programme for data scientists and she partnered with the open group to collaborate with other enterprises on the standards and skills needed for certification in the profession. So Maureen is going to tell us this morning about the open certified data scientists over to you Maureen, welcome. Thank you, thank you very much Steve, appreciate that. Well you can't talk about the data scientist profession without first talking about data and we all know we're living in this incredible time, you know there's 500 million tweets sent every day, 294 billion emails, four petabytes of data created on Facebook. Maureen, Maureen, sorry it's Johnny, I just to cut in we're seeing your entire view not just your presentation view. Oh let me switch that, see your slide and your next slide and your notes. Oh we don't want to do that, okay let me see how do we fix that, I think there's a switch switch here, this is my, let's see go back here. I know you had it working fine in the test so.  Maybe the top right hand corner options, I don't know if you've got some display options there. Yes, let me just check that out, here we go. That better? Yep, that's absolutely fine, thank you. Thank you for the interruption, I really do appreciate that. Okay, okay so as we were talking about there's just an explosion of data and you've probably heard of kilobytes and megabytes and gigabytes even terabytes and all of those are starting to sound like common everyday amounts that you would talk about attachments and emails and what's really fascinating with how the amount of data has been exploding is that you know there are 44 estimated zeta bytes right now and that as we think about it is there's 40 times more bytes than there are stars in the observable universe. So we all know we're living in this incredible time of data just exploding and this is something where you know the data scientist profession comes in right the professionals who can help make sense of all of this data much of it untapped for all of its its insights but there's there's also something that is troubling and that I think the open group certification can really help with. Gartner estimates that 85 percent of big data projects fail. Venture beat reports 87 percent of data science projects never make it to production and Gartner said that through 2022 only 20 percent of analytic insights will deliver business outcomes. So why do so many fail I mean there's several reasons you know of course not having the right data not having the right talent and again this is where I think the open group data scientist certification can really help making sure we have the right talent. A lot of times it's just solving the wrong problem not really deploying value and thinking that deployment is the last step you know we need these professionals to think of deployment up front how it's going to be integrated into a business process and another reason for that amount of failure is applying the wrong or worship no process so without established and clear methodologies for data science projects they often resort to ad hoc you know resulting in silo data missteps and kind of not looking at the entire life cycle. Not to mention sometimes if you don't have that kind of structure and requirements built around it there could be things like forgetting ethics right models will ruthlessly optimize what you tell them to do so this could be good but it can also lead to really serious ethical legal and brand damaging outcomes for example many of you have probably heard this example about target famously their advanced analytics team was tasked to predict whether a woman was pregnant so that they could then start offering targeted ads for products. Well they were very successful in this prediction a little too successful actually they were sending ads to a team whose father was very angered by these targeted ads at his teenage daughter he didn't know in fact that she was pregnant so this team well very successful they didn't factor in the wider privacy concerns and implications and that resulted in brand damage a public backlash for that invasive nature of it so there's really a lot at stake with this profession and so as IBM started to look at how we were going to try to put things in place that could really help the profession we partnered with the open group and built on those standards we in fact came to the open group to propose that the data scientist profession be added and we had our view of what a data scientist you know should do the conformance requirements that they should meet and and said let's work with other members and other companies because we didn't want just an IBM view of the world or profession you know we really wanted that industry standard too as James so eloquently mentioned earlier on to to instill trust in that profession and it's critical when you have people who are using supporting and analyzing your data to have that profession be trusted so we built an internal IBM certification to articulate these three different levels and it really adds so much value by being an ACP it really elevates it so that when we recognize somebody with the certification internally with the badges you see there they are also recognized by the open group and have that external validation and credential as well and then as also mentioned earlier it really extends the value into other standards organizations so we're thrilled that for the first time because the data scientist profession is certification is still just a few years old so we're thrilled for the first time that BCS the British Computing Society will be recognizing the level two and level three data scientist certification towards becoming a chartered IT professional so we see great value in that the other thing I wanted to make you aware of is that even in the very first year the data scientist certification started making these kind of lists the top 15 that will pay off what's really important though is on this list of 15 there's very few there's only two that you could categorize as vendor neutral which is very significant you know the the fact is that a lot of these certifications are also knowledge based not experienced base so you know we're very proud that we made this list but I think the fact is that it's really a differentiator and it's it's very comprehensive because it is an industry standard and something that we have a lot of buy-in for so the other interesting thing and I'd encourage companies if you haven't started looking at the open data scientist certification we were able to implement that internally and also we were recognized with an industry award for great employers a Stevie award because of what we put in place for our data scientist so we know we're onto something good here so the certification path is really a way to craft that clear career model and path towards certification and as we are developing this and going forward we wanted to really step back and say okay this is new right most data scientists have never had to certify and so having a professional certification we get the question often well why should data scientists certify some of them will be saying I have my phd already or I have this qualification you know why do I need or should I do this and I really think that there's kind of four buckets of reasons and many of these have been touched on before in the other professions but for the individual it really helps them stand out and be more competitive to fuel career growth and it gives that all-important industry vendor neutral recognition for the for oftentimes for the work that they're already doing for your enterprise it helps you showcase talent and for the profession it helps elevate it to build more trust now I specifically jumped over for clients because for clients it is extremely important and I have some data I wanted to share with you on that so increasingly clients are asking for certified professionals on their engagements 93% in fact of it decision makers believe that certified team members bring added value above and beyond the cost of certification so there was a global knowledge did a survey and back in 2008 was the first time they did it skills and salary report and at that time they asked about certification so you know over a decade ago and there'd been many articles and discussions regarding the value of certification but in general employer support for them was kind of mixed and then you fast forward to that number I mentioned now 93% of it decision makers really see the value of that certification so I mean what a difference a decade makes certifications have become increasingly important and valued and that is something that we wanted to also see for the data scientists profession as more and more companies are understanding the value of their digital transformation incorporating AI and data science solutions and so how do they quantify that value they really looked at it as you know when you have certified individuals on projects it's increasing increased productivity problems are solved faster troubleshooting is quicker and there's just a lot of those things that have been really helpful to that so all of these four buckets of reasons I think are are great but what I think is even more powerful is that the synergy among them and that's really where community comes in so we wanted to really focus on building a strong community of professionals that can help each other mentor support and really help build up the competence and skill level of that so as James mentioned earlier you know different professions have gone through this historically and if you think about it would you let an architect build your house if they didn't meet certain standards would you let a surgeon operate on you you know if they weren't held to high standards and then of course then would you entrust your data to data scientists that are also not held to those standards and I think the resounding answer to that is no you would not it's too valuable and too much is at stake so you want to make sure your data is entrusted to those with the capability to derive these very important trustworthy insights and that is why I'm really excited to share with you that the open data scientists profession certification helps to set those standards and it was done as I mentioned with all you know all the members were allowed to you know review and comment and edit so this really was that collaborative effort and the standards are with the role of data scientist the you know we should make sure that there is a clear hypothesis for the problem being solved that the methodologies are being tailored for that problem and so being able to build this these standards to ensure data scientists are using solid methodologies and approaches that are tailored for this problem is key the other part is this is very tied to an organization's digital transformation so designing a strategy based on the talent needed for that digital transformation is critically important and that really will help to drive the trust in the profession to unleash the innovative spirit that we see hidden in the company's data and so ensuring that data scientists really meet these will help elevate your business strategy and it empowers that talent to really help with that so how did these standards really help drive business outcomes we know that data and analytics has a broad enterprise purpose but most of the time the projects are really being done in a very siloed fashion and that creates a challenge we've talked about the elephant in the room in terms of the high rate of projects which don't end up being deployed and they shouldn't they should be having a bigger impact well putting that in kind of the business contact there's a lot of challenges to adoption of AI and the lack of a well defined strategy is certainly key but a piece of the puzzle is really how you are managing your data science talent to be able to help impact that strategy and that adoption so for example it's really important in terms of operationalizing AI that you're not doing just pilots and deploying single applications because that's really very different from fully operationalizing algorithms across an entire organization and you can imagine the greater impact that has and so by building this community of data scientist and building around standards then it can really help you get out of that individual pilot or a siloed mode and really start developing your business strategy so that you can operationalize AI and really get the most value out of it and that often means re-architecting your company's operating model so building and supporting this profession is a key part of that and as everybody is focused on their digital transformation it's increasingly important so well we talked about the importance of getting out of the silos you know that is really a key thing that we wanted to focus on and there's lots of different frameworks that we use and share with our clients in terms of doing that but really having that kind of outcome driven strategy on how you can change your business model to incorporate AI is really what's at the heart of this and it's what that data science profession certification supports and of course we all know a successful strategy really relies on execution so we're looking to make sure that we're engaging with leaders from all these other companies and members of the open group to really help craft that you know big visions and be able to help achieve those and the open group is a part of our strategy and we want to see that adopted across a lot more companies so that we can really support the transformation in the in the digital era so Steve I'm going to turn it back over to you thank you very much great as ever Maureen thank you very much for that for that overview and as you say this is not just certification for certification sake this is this is really addressing the the fundamental need and urgent need for digital transformation and having the right people in place to be able to to lead those journeys so very important stuff and so thank you very much Maureen please stay where you are we'll and if the the other speakers this morning who are still with us if you could join us for for the panel session and while you come back on we've a few of the speakers have mentioned that these programs create a community within their within their organization certainly for the for the accredited for the ACPs but perhaps even more important is is a community across those different organizations and you know across the whole industry and the profession so it's great that I'm able to announce to announce today something we've been figuring out how to do and working on for a little while but the open group is today announcing a data scientists a data science community of interest so what does that mean well it's open to both members and non-members of the open group and the goal is to basically if you have an interest in data science we're going to provide an open forum to discuss topics of interest to data scientists and with opportunities to learn from others a key part of all of these programs is is the mentorship and the guidance and you know very few challenges or obstacles are are unique to you or your organization so learning from others is is is a key part of it and we will host various data science workshops and events which will as as now the slide says it will provide additional learning and networking opportunities so we we plan to start those towards the end of this this quarter and into next so those of you with a data science interest join join Maureen and the and the others in the community and for now you can join the LinkedIn group and register your interest on our on our website opengroup.org slash community slash data science so please get involved so it's a great great to have that and we look forward to that to that growing and being being useful part of developing the profession


Hi, my name is Mike from Anchorage Alaska. I was raised in the church. I'm a man. I consider myself a man of God I just Kept doing a lot of backsliding and just felt like you know I'll come and then I fall back and I came down the night You know and I've seen everybody getting delivered and I and I wanted to deliver as I was struggling with anger I was getting mad because I'm like man These people are just falling down and they're feeling it and they're getting delivered And here I am wanting to get delivered, but I'm not feeling like I'm getting delivered But tonight my mom my wife and my brother-in-law they prayed over me and I really wanted it bad You know, and I think God knew I wanted it bad So I decided to go get in the prayer line and when I did that that first thing I told the pastor was like look man I know there's a lot of them in me. Uh, I Need that and he and he knew I was struggling with anger and I never told him that you know Anger was my main issue Then I think open the doors to a lot of the other things that I was struggling with they were being stubborn And they want to come out like I really literally could feel and remember them saying hey There's a lot of us. There's nothing you could do then things change It was like they couldn't deny the power of Jesus, you know And and I felt to my knees and I just felt I felt it come out I like I can literally feel Burden and then the heaviness that was on my life that was keeping me from going forth in Christ I just felt all that lifted tonight And it was a glorious time and I and I and now I feel different. I feel a hundred percent better and I'm thinking Everybody that prayed for me and and most of all I thank God and Jesus Christ for saving me