Hi and welcome to this special broadcast directly from our studios at Cornerstone Baptist Church in Oviedo, Florida. My name is Edgar Nazario and today I have a special treat for all the ladies who are listening, but before that we want to invite you to our 2016 Women's Conference under the title Seeking the Glory of God with guest speakers Susan J. Heck and Martha Pease. Now stay tuned because at the end of the broadcast we will let you know how to register for this conference. All the ladies who attend will definitely enjoy a time of fellowship, joyful worship and biblical teaching. And speaking of biblical teaching, this year we have the blessing to have two very special women who are very well known for their biblical teaching and also their love for God's Word. And I'm speaking of Miss Susan J. Heck and Martha Pease. Now today I have the opportunity with us live on the phone to join us on conversation on the subjects and the sessions of our conference. Miss Susan J. Heck, thanks Susan for joining us. Thank you, Edgar. It's a joy to be here again. Susan, thank you for joining us once again on this special broadcast and again we're very excited and thankful that you would take the time to talk to us and that we could cover these very fascinating sessions that the ladies are going to look forward to hearing about. Now last time we spoke about the first session that you're going to be speaking about, it's needless worry, needful worship. And what biblical worship is according to the Word of God, the role that it plays when we face difficult times and our walk with Christ. You also gave the women encouragement on how to biblically face worrying in the midst of trials. I like to start today's discussion by looking at another one of the sessions you'll be teaching. The title is Do You Know Where Your Treasure Is? What is some of the content you will be covering in this session? I love the question. And why is this topic so important for Christian women to hear today?  And I really think when you consider that Americans alone spend more than one and a half trillion dollars every year on stuff that is not necessary, pleasure things, that is just mind boggling to me. One and a half trillion dollars. We could take that money and start paying some of our national debt. And on stuff that's not necessary. And you know, I just got finished doing some spring cleaning and, you know, getting rid of stuff. And I don't collect stuff, but it's like, where does this stuff come from?  And, you know, as he walked through earth, he didn't care about that kind of stuff. And we have just, we are so materialistic in America and we are like the church at Laodicea, you know, where we think we need nothing because we're rich. You know, and yet John says you're blind, miserable, wretched and naked. And so Jesus has a very telling passage there and I'm going to give the ladies some tips on how to find out where their treasure is. And it's from the text, but it's going to be in the acronym, Treasure. And so I'm hoping that we will seriously evaluate this. I just actually gave this message to a group of Christian women who are golfers here in my community here in Oklahoma, and it was pretty quiet. You know, but we do really need to evaluate, you know, are we spending stuff on our own pleasure when we could be helping a widow in need or somebody who doesn't know how they're going to pay their next, you know, water bill. And we just have so much stuff.  There's just, you got to have this, you got to have this. Well, the fact of the matter is we have Christ and he should be enough, but I'm afraid for many of us he's not. And so I really want the women to evaluate the things that they're accumulating and ask the hard question, why? And are they, are they really laying up treasure in heaven? Is that really their priority as they go through the day? Susan, in over 37 years of ministry, as a Christian woman yourself, what are the trending treasures that women are going after? Well, when I think about laying up treasure and accumulating stuff, you know, what I have seen is just wanting the latest fashions more than anything, whether it's jewelry, a purse, clothes, shoes, you know, here in Tulsa right now, there's a certain kind of bracelet that people will stand in line outside the door and down the drive for. And I'm like, that is, to me, that is the ultimate materialistic person. I can't even understand that. But will we stand in line to, you know, hear a great preacher or to, you know, will we stand in line for an hour in order to meet someone to share the gospel? But we'll stand in line an hour to buy a bracelet that costs $50. That doesn't make sense to me. It doesn't compute to me as a Christian, but I would say that's a pitfall. And I would say this, Edgar, that, you know, things like Pinterest, Instagram, all that, they, for women especially, I think it just, they think they have to have, this is the latest this, this is the latest recipe, this is the latest tom decor, this is the, and you got to have this, if you're going to be in. Well, I think the heart of a genuine believer doesn't really care about being trendy or in or their heart beats after God. And so timely is the title of the conference. And so I'm not saying it's wrong to own things. I have a home, I have a car, you know, I have, I have a bed. I have these things. It's not wrong for us to own things as long as they don't own us. And I do think that I see, even in when I was in India last year, there was that, that pole, even in those women for, you know, wanting this, wanting that. And so I, I, I wrestle with that and the, the wisdom of that as one of God's children, especially a woman. And just seeking after those things. And what kind of example are we setting for our children? And do they see us pursuing Christ or pursuing treasures here on earth, you know? So that is a trend I see. I would say it's just the latest fashions is what I see more than anything. I believe Susan, this will be your 11th year speaking at our women's conference. And I know that the women have been very excited and very blessed from different churches that have always joined us. But for those women who are listening right now and are considering attending, what words of encouragement would you give them so that they would join us at the conference this year? Well, I just want to encourage them to come to make the sacrifices to come. I think this is going to be a golden opportunity, not just, I can't say this because I'm there, but for Martha and I to come together, I know they're planning some Q&A time for us. And I think that's just going to be just a wonderful time together as she and I, as two older women, can hopefully help and instruct these ladies in some areas. And I'm just really looking forward to it. So I want to encourage them to come. Finally, Susan, if other churches would like to get more information on your teaching ministry, where would be the best place for them to get that information? They can go to www.withthemaster.com or .org, either one. So with themaster.org or .com. And find out everything they want to know and probably a lot they don't want to know. Thank you so much, Susan, for sharing with all the women listeners a little bit of the great teaching that is to come. And for all the women who are out there who are listening, let me encourage you to register today and don't risk being left out since we do have a limited amount of seating. Once again, come and join us in our 2016 women's conference under the title Seeking the Glory of God with guest speakers Susan J. Hack and Martha Peake. Thank you so much. Thanks for having me. Full worship and biblical teaching. So take advantage and register today online by visiting www.seekinghisglory.net. I'll repeat that again www.seekinghisglory.net. Or if you have questions, feel free to give us a call here in our studios at<PHONE_NUMBER>.<PHONE_NUMBER>. Thank you for listening and we look forward to seeing you at our 2016 Women's Conference. God bless you.


And now for your strong Europe spotlight. Recent attacks that we've seen here in Brussels and Turkey really highlight that we are facing a significant and persistent threat throughout the theater. You are the eyes and ears for United States Army Europe and therefore if you see something that that you think is suspicious there are some different vehicles for which you can report that. iReport is a downloadable app that you can put on your smartphone that would allow you to make a quick report for suspicious activity or of course you can go online to any one of our use through our web pages so you should see a link for iWatch which is the same mechanism. When traveling as an individual either officially or unofficially or when traveling with your family it's important to take some time and do a little research. There's a lot of different tools out there. It's also very important to know that if you see something and it's an emergency you need to call an emergency number first and the reporting of suspicious activity is secondary to that.


Sometimes, a new exciting opportunity presents itself when we are completely happy about our existing life situation. If that happens, we are forced to think about opportunity costs. This is because when we look at the new opportunity, we compare it with our current situation and think about what is at stake if we would go for it. This often happens without us being able to see the full picture. These define opportunity costs as the benefit we forgo as we trade off one alternative for another, hoping we make the best choice. Although they are often less obvious and sometimes speculative, opportunity costs can be huge, therefore learning about them makes sense. Imagine that we are trying to calculate the true cost of going to college. One factor can be tuition, which in our case is $10,000. Since that's our only cost, you might conclude that the cost of college is $10,000 a year, but to economists, that's not quite right, because we have to add the money we could have earned by working instead of attending college. Let's say that by working full time in a local restaurant, you can earn $20,000 a year. The true costs of going to college are, therefore, $10,000 tuition plus $20,000 in opportunity costs. By studying for a degree, we trade off $30,000 a year, although that's only half the story because it also goes the other way around. Assuming we go to college for four years, we trade off $120,000 for an education that leaves us with empty pockets, many ideas, and a degree. However, once we are better educated, we might be able to make $40,000 as a manager instead of the $20,000 in service. In such a case, not going to college ends up being much more expensive. Do you understand the concept? Show us! Calculate the opportunity costs of a high school student who drops the idea of earning a degree in medicine and instead chooses to help in the family business. The cost for tuition and living is $2,000 a month. It takes a total of six years to finish university. After obtaining her degree, she works in the field of medicine for 34 years earning $10,000 a month and spending $3,000 on monthly living expenses. If she is entering the family business, she earns $3,500 right away for the next 40 years with zero living expenses. What's financially the better choice? What's your calculations in the comments below? This and all other Sprouts videos are licensed under Creative Commons. That means teachers from all around the world can use them in classrooms, online courses or to start projects. And today, thousands already do! To learn how it works and download this video with out ads or background music, check out our website or read the description below. If you want to support our mission and help change education, visit our Patreon. That's patreon.com slash sprouts.


Hello, I'm Tiffany Barsodi of HealAndThrive.com and I operate in the world as a spiritual and medical counselor looking for the psychospiritual emotional root causes for things that may be ailing you or triggering you. So I'm going to give you some information about why it is that we feel stuck sometimes. I think we all go through times where literally it feels like we're walking through quicksand or mud or something molasses that's so thick that we can't actually move ourselves forward. Sometimes that's related to how it is that we were born in our birth, if we find this as a repetitive pattern. However, there's just times where it just comes in here and there. And I invite you to look more deeply into your emotions or unfinished business from things of the past. One of my teachers, Carolyn Mace, said to us frequently, and she's written this as well, that our biography is our biology. So if you are feeling stuck, whether it just be in a mental pattern or a same or similar emotional patterns or feeling like you have a repetitive stressor strain in your body, it's usually because there is a root to something and it could be that you are dealing with some things unfinished. Whether there is unfinished business, whether it be a relationship, and this may show up where you get different people, same stuff. It's another stuck pattern. It's another piece of evidence that there may be something that is keeping you like quicksand pulling you back into areas where you really would like to be free. So the objective is to be able to go and look back. And I teach something called the review process. And I find this so immensely helpful with being able to look and review every single day what has gone on. It's a beautiful meditation. Check into the quick tips where I will be giving you some of those and walk you through those steps. So if you're interested in knowing more about getting unstuck and maybe what modality may be the right thing for you, book a 15 minute free consult and I'm happy to talk about it. Thank you.


Did you know that as a service designer, you can learn so much from the world of copywriting? That's what this episode is all about. Here's the guest for this episode. Let the show begin. Hi, I'm Joel Klejki and this is the Service Design Show. Hi, I'm Mark and welcome to the Service Design Show. This show is all about helping you to build organizations that put people at the heart of their business. The guest in this episode is Joel Klejki. Joel is a copywriting expert, although he has a much nicer way to express that. I've met and learned about Joel through some of his presentations while I was researching how to write copy text on my course websites to connect better with the people who are searching for that content. And then at some point, I stumbled upon Joel's material and realized that there is a huge overlap between copywriting and service design and it's especially in the research phase. I think you'll be surprised how closely these two fields are related. So to dig into that, in this episode, Joel will be explaining how he does research before writing any type of copy, which kind of tools he's using, and also what we as a service design community can learn and take from that. If this is your first time here on this channel, I want to welcome you and let you know that we bring new videos like these at least once a week. So if you don't want to miss anything, and if you want to level up your service design skills, make sure to click that subscribe button and that bell icon so you'll be notified when new videos are out. That's all for the introduction, and now let's quickly jump into the awesome chat with Joel. Welcome to the show, Joel. Yeah, thanks, excited to be here. Yeah, really nice to have somebody from outside of the service design industry. And I think a lot of people will be surprised by this episode. Joel, for the people who don't know who you are and haven't googled you yet, give us a 30 second introduction. Sure. So my name is Joel Klecky. I am a conversion operator. So I come in and help companies fix problems with conversion, figure out why people aren't buying from them, aren't taking action. And then I help solve those problems using words and design together to drive action. So that's that's my day in and day out. A topic we haven't touched upon the show that much. Joel, I know this is going to be what's the English word? Like it's not a strict question, but it's a question. Is it the strict question? What is the first time you heard about service design? When you emailed me. Exactly. Yeah, no, I was completely oblivious to the field in its entirety. So it wasn't until we had kind of the pre-call for this. I was like, Oh, okay, that's the thing. That's not just a thing. That's a whole industry that a whole lot of people are in. Yeah, we actually had a big, huge conference recently in Canada. So as an industry, yeah. But I can promise for anybody who's listening or watching this will be a really interesting episode. Shall we just dive into the topics you shared with me, Joel? Yeah, let's do it. Okay, and we're going to do it is in the interview jazz style fashion. So drumroll. We're going to start with topic number one. And how could it be something else than the word copywriter? Do you have a question starter that goes along with this one? I do. It's on my phone. So I'm going to put right up there. And the question is, why, why should service design people care at all about what a copywriter can teach and share with them about customer research? Well, this is going to be interesting. So I mean, when it comes to copywriting, I think a lot of people imagine that my job is kind of like the TV show Mad Men where I lock myself in a room and I drink lots of alcohol and I try to be creative and come up with clever lines and bash a keyboard and that's my existence. But what it really looks like is about 90% of my job isn't writing. In fact, most of it is customer research. Most of it is understanding both how people actually behave and then what's influencing or motivating that behavior. So I spend much more time talking to people, tabulating survey data, looking at behavioral analytics than I do actually writing copy. The copy is the end output, but the hard part, the valuable part of what I do is everything that leads up to what comes out the other side. And so there's this tremendous amount of time and energy and effort that goes into informing that process and refining that process. There's always something new that I can learn. And the way that that gets applied, I think there's a lot of parallels based on what we were talking about to the product design role as well. The service design role. Yeah. So isn't sort of the word or the title copywriter a bit misleading? I mean, I think a lot of people, it certainly can be because it's just when you read it, all you imagine is someone who literally writes the copy. But it doesn't do a good job of capturing and getting that whole process that goes into like, how do you decide, how do you know what you should be saying and not just what you should be saying, but why you should be saying it and why you should be saying it that way. And so when I started my career, I came in with the mentality of, well, creativity rules the roost and it's not that you shelve creativity and you put it to bed and you ignore it. It's just when you do the research and when you have this whole battery of different things that you can draw on and not only sharpens the copy that you write, but I find that those constraints, those things that you learn and know, they breed more creativity. Once you know where the goal posts are, then it's much easier to design a play to score a goal or whatever the analogy you want to use is. Yeah. So I will get into the how and what in the later topics, but I'm curious like if you, like you said, you didn't start out in the field that way. It was there a turning point in your career where you thought, well, I need to do more research. Yeah, definitely. I think when I started my career, I was again, I was very much of this mindset that okay, it's creativity and it's finding clever ways. And to me, my initial impression of the field was just try you try to be clever, you try to be memorable. And those things aren't necessarily untrue, but where the rubber really hit the road for me is I came across the work of a fellow Canadian Joanna Wiebe and I had been kind of read as I've been hesitant to get into direct response or conversion copywriting because up until that point, all I'd seen was like the CD sketchy stuff, you know, like those pages with 10 different fonts and like highlighted and boxes of software, even though nobody buys software in a box anymore.  But when I saw Joanna's stuff, everything changed for me because that's when I realized no, she's not doing weird voodoo black magic. There's a real corporate application to this. They don't have to be CD used car salesman like and where does all this great copy come from? And the more that I dug the more I realized like, Oh, all these things that I love about what she's put together all these big wins and great metrics and huge outcomes that she's had, she's constantly pointing back to not creativity, not, you know, sitting in a room brainstorming, but research. And so that's when I realized, okay, that that got me down the path of all this analytic stuff I've been doing at the agency level for SEO stuff that actually has an application here. And then the next place that it really hit for me is when I realized, Hey, all this stuff I'm writing all this research based copy that I'm putting together, it has to work with design. And so then that sparked a hunger for me to understand the world of design better and especially visual. Yeah, visual design, right? Yeah, yeah, we're quite picky about the word designer. Sure. Yeah, visual design. So like the UX of the page or how things, you know, elements are laid out to communicate that copy, you really realize quickly that what you say and how you say it are critically important, but so is the way that you put that forward. If you show people a wall of text, or if you bury the lead, or if you don't have the right visual accompaniment, your copy will never be as powerful as it could be. And so in going down that path, now what excites me day to day is finding new ways to ask better questions, finding new lines of questioning, I can afford to people finding new analytics and tools that can tie all of this qualitative and quantitative together. So it started simply enough, you know, just seeing someone else doing it. And that really blew the doors up and go, holy cow, there's so much that I can absorb and bring into the work here. So we share the same passion for user research asking a question because that makes the rest of the work easier. I'm curious if we also share the same challenge of convincing clients to actually invest in user research upfront. What is your experience with that? Yeah, it's funny. When I approach clients, I actively avoid the word research. I don't lead with the word research because I think the perception for a lot of companies is that research is something you do alone in your basement. Like a nerd, it's just part of the project. There's nothing sexy about it. And so when I'm going into companies and I'm having these conversations, I'll use different language to describe what I'm doing and that seems to hit home for them. So I'll call it analysis and strategy or I'll call it an audit. And then when I'm describing what I'm doing, that's when they go, oh, this is research. But a big turning point for me in my career was realizing that if I led with the term research, if I just talk about user research, everybody thinks they know their customer already or it's like, no, we've been doing this for 10 years, we know who we sell to. And it's like, no, you don't, you really, really don't. And so when I started describing what I was going to do, but also what they would get out of each step. So instead of just saying, we're going to run a customer survey, I started describing, okay, we're going to survey your customers. And here's what I'm going to get out of that. So I'm going to get lots of language and phrases. I'm going to better understand the way they talk about their journey. But also here's what you're going to get. You're going to get headlines and subheadlines you can take back to your ad campaigns. You're going to get a better understanding of the pain points and priorities of your audience. So I changed the way that I talked about it. Or when I'm saying, Hey, we're going to watch recorded user sessions. If there's a less sexy thing on the planet than sitting and watching recorded user sessions, I don't know what it is. But when I said the reason we're going to do this, what I'm going to get out of it is understanding how people interact with your information today, so that I can see what sticky and they pay attention to what they skip right past, what you're going to get out of it is a page that's designed to hold that attention. So changing the way I talked about it, that's helped for sure. And that's basically the user research you did about your own clients, right? Understanding that that there are some words which trigger different emotions for them, which you probably should have. Yeah, yeah, things that make them shut down, things that that make them, you know, hasn't it to pay for for those types of things. So yeah, in some way, I've had to apply that myself to my to my own sales process. Yeah, maybe we'll get into sales later on because I'm sort of really interested in how to sell like this sell this research work. But first, first or second, let's move on into topic number two, Joel, because you talked user research, it's important part of your work. Let's dive into it in this topic like research. So my question here is how much, how much do we actually need to know about a customer in my role to sell to them effectively? And there's essentially there's five core things that I need to go and learn to be effective in my role and to sell to someone and to put together messaging that's going to hit home for them. So those five things, I'll break them down really quick. Sure, let's go. The first one is their pain points. So what is the pain they're feeling? Not just what's the pain they're feeling, but how it woo enough? How does that feel? How do they describe their frustrations? How did they describe what it's like to be stuck or to face that challenge? The next thing that I'll look for is their desired outcome. So everybody thinks, for example, that, okay, with weight loss, for example, this person wants to lose weight, but why do they want to lose weight? What's their desired outcome? Is it so because different people want to lose weight, for example, for different reasons, one might want to keep up with their grandkids, some might be facing a health condition, others might just want to look and feel their best. There's multiple different motivations. So I need to understand that. The next thing I need to know is their anxieties. So during the course of making a decision, what is going to stress them out? What are they going to be hesitant about? What questions are going to be picking at the back of their mind that might keep them from making a decision? Because when I understand those things, I can proactively counter them in the copy. I can answer the question before it even gets asked, but I can't do that until I know what's going on in their heads. The next thing is priorities. So for all those things I just mentioned, pain points, desired outcomes, anxieties, not all are created equal. Some pain points are going to be the most critical to solve. Others are just going to be nice to have. Some anxieties are going to be crippling and keep them from moving ahead. Others are just things that can be quickly resolved once they've already made a purchase. So I need to get a sense of not only how they talk about these things and what they are and how they experience them, but how do they prioritize those? What's most important? And then the last thing, and this is the one that most people in my field ignore and most companies ignore so their work falls on their faces, awareness level. So Eugene Schwartz has this kind of five levels of customer awareness or five levels of awareness. And the way that I sell to someone, the way I write copy to sell to someone changes dramatically based on how much that person either already knows or doesn't know. So for example, if they've already heard of the brand, the product, they know they want the product. The only thing that we or serves, the only thing I have to do is tell them the deal. So I either just need to give them a button to buy or $50 off or whatever. But for someone who's only problem aware, so someone who only knows, oh, I'm dealing with this frustrating situation and may not even know a solution exists, I have to talk to that person way differently. Because if I lead with, here's the price and the buy now button, there's no way in hell that person's ever going to buy that thing because they're not ready for it.   We totally get it. We talk about it the same way you do. Did you know there's a solution here and here's how it works and here's why it's better. So the whole conversation changes based on where that person is at and how much they already know. So that those five things are what I need to learn. And I think a lot of people will recognize these things. Now, also going back to the question, how much like these are the five main areas that you want to investigate. Still the question remains, how do you know when you have reached enough depth? Do you have a guiding principle for that or is it just experience, intuition? Yeah, I think it's a little bit of a little bit of both. So there are some hard limits that I will push for with clients when we're using different tools. So for example, we'll want to look at a certain number of recorded user sessions. I think the biggest danger is making big assumptions off a small data set. So if we do one customer interview and that person is like, oh, this was most important to me, and we base our whole campaign off that, that's way too small a sample size. Or if I just watch recorded user sessions and I understand what people are doing, but I'm not digging into the why they're doing it on the other side, I can make some dangerous assumptions and write some really bad copy or make changes that aren't going to benefit anybody. So I think it's a matter of, you know, there are some hard limits that I push for. There's nothing magical about these numbers. But for example, I'll typically want 100 survey responses to review so I could start to recognize trends and patterns. I'll typically want to look at at least 20 customer reviews so I can recognize trends and patterns. I'll usually want to do after doing those things at least three customer interviews so I can validate what I've already learned. But the big thing is never using just one source. So always triangulating where you can. What does the survey say? What does the interview say? What does the behavior say? And then getting to a point where at some point, this is where that intuition piece comes in. At some point, as you're going through, you start to recognize, okay, this is a pattern I'm seeing. I'm going to have diminishing returns if I spend a whole another day on this. So at some point, you just have to make the call. Yeah. And it's interesting that you said that there is sort of an exploration phase where you just get a data in the hope to recognize patterns and use a different part of the research to sort of validate your if these patterns are there. And then the big benefit with copy that we don't have as much with services is you can quite quickly draft something based on your assumptions and see how it performs, right? That's, I guess, the third step of research eventually. Yeah, completely. Yeah, we have the power to test and we have the power to form a hypothesis based on what we've learned. And then with a lot of companies get really quick feedback on whether or not that's actually going to move the needle or make a difference. So that's one benefit we have because once you've got, I mean, the big changes are when you need to redesign visually the whole page and layout and flow of a page because that takes design time, visual design time, that takes development time. But when we can test, how does this headline land versus how does this headline land or we can recognize the problem like how does this add, the promise made in this ad correlate with what we're saying on this landing page. We have the novelty being able to make relatively fast changes, see what the impact is, and then either iterate again or then move on to solving the next part of the problem. I'm curious if you've been in a situation where a client has said, well, let's just formulate 10 hypotheses to some AB testing, spend some Facebook advertising money rather than doing that research upfront.  Yeah, a lot of people just want to pull the trigger and jump straight to executing. Again, where that tends to come out of is they believe for themselves that they fully understand the customer, they fully understand the problem. And so why are we going to waste all this time doing all this research when we know what's going on? And I see that a lot from the C-suite. The C-suite tends to really believe like, we've got this dialed in, what is this outside copywriter going to teach me about my own customers? So yeah, I have been in situations like that. I think what it comes down to is explaining to them, again, the steps that I'm going through or would like to go through and why I'd like to go through them. And probably the most effective sentence I've found when I'm talking to people in that situation, it's nothing magical, but I just say, listen, why do you want to pay me to guess? Like how confident are you in me to pay me to guess? We can either take a wild shot in the dark or we can have data to support the things we're about to do. And once I think too, when you pull back the curtain on the fact that, hey, this doesn't have to be a month's per copy anyways. It doesn't have to be a month's long process. It doesn't have to be super expensive to get all this intel. A lot of the tools are free or very cheap. It's just time. And so it doesn't have to take forever. It doesn't have to cost so much. We just have to have some conversations. And that's going to help us avoid stepping into massive pitfalls and also help us recognize things that aren't on our radar. I mean, I've got stories about things that at the end of an engagement, clients have told me, like, you understand at this point, things about our customers that we hadn't recognized over the past five, 10 years. And that's not because I'm so great and such a genius. It's just when you bring someone in and they lead you through that research, they have the audacity and the time to ask some of the things that nobody internally would think to ask because they're so used to being so close to the problem. Super recognizable.  Let's jump into topic number three. Sure is not entirely a coincidence. Yeah. So the follow up my question on my side is, all right, we know we need to go get these things. We know, you know, I've alluded to the fact that it doesn't have to be super expensive and take forever. So how can we go and get this information in a cost and time effective way? And there's some simple tools, I'm sure some of them are going to be familiar or you'll have a parallel already that you use. But some of my favorite will start with behavioral tools, things that I can use to analyze how someone interacts with information. So one of my favorite tools is hot jar. There's lots of different iterations of heat mapping and recorded user sessions. But to kind of reiterate what I said earlier, this gives us the clearest picture of how people without knowing they're being observed behave because you can also do, you know, user testing.com and different user testing tools, you can deploy those and give them a specific task to do and kind of test the hypothesis. But the problem is the environment changes when someone knows that what they're doing is being watched. So I love hot jar and heat mapping and recording user session tools because it gives us that kind of uncensored insight into just how broken things really are and how no one interacts the way we expected. And yeah, for the people who are listening and don't have a clue about what the heat maps are, this is like, it shows you where a user points and clicks on a website, right? That basically it shows the behavior on a website. Yeah, it gives you a sense of scroll depth. So how much of the page are they even like, what percentage of people even make it to this section of the site? And then it can give you a sense of attention too.  And so to give an analogy to how this would look, if we would have heat maps in the service design field, which we sort of have, it would literally be following people through the journey that they experience with a photo camera on a notebook and trying not to get noticed, not to influence the experience and and seeing observing what they are doing, making notes. Yeah. Yeah. Right? Yeah, you're watching someone actually engage with exactly the service or the product or the copy or whatever it may be. And it gives you the benefit because we make a lot of assumptions, even when I'm, you know, writing a page or when a company has deployed a website, for example, they'll make assumptions that everybody of course is going to use this the way that they imagine. They'll go to the nav, they'll click this and, you know, they'll watch the video and highlight the link and never, never, like they're, they're like some of the most puzzling stuff that you see repeatedly. I've seen this with clients is people clicking on in the nav to the page that they're currently on. So that points to a huge, you know, like clearly something has broken down in communication. So yeah, heat mapping lets you see kind of where, where the mouse goes. Recorded user session gives you a real time look at how they actually click through how they scroll and how they stop. So the two together, one gives you like kind of a high level summary. Recorded session gives you kind of the in the weeds detail. It's not sexy or fun to sit and watch a hundred of these. It takes some time and thankfully, thankfully, there's like the two times speed button.  But yeah, that's that's one set of tools that makes a huge difference for me in terms of planning and understanding how people actually behave. Customer survey tools. There's one that I really like because it looks fantastic on mobile by default. And so many people fill out surveys and these types of things on the go is type form. So the other thing that I really like about type form is for what I'm doing, we have to ask certain types of questions to weed the wrong people out really, really fast, just like the intelligent survey design. So I have to do a lot of things like asking a question, were you involved in the purchase decision of X product or service? And if they were, I want to show them a totally different set of questions than if they're just an everyday user, because we have to influence the people making the decision to buy just not, you know, not just the people in the weeds of the product every day. So what I love about type form is it uses logic jumps. So where you can design separate question sets or you can also take if somebody's responded with their name in an earlier question, you can bring that back as a variable and call them by name throughout the survey and do dynamic things with it. And it's pretty cost effective. You know, it's not super expensive. It is a paid tool, but it is one that you can switch off after one month of running it and you're out, you know, 40 bucks or something like that. So type form is a fantastic tool in terms of survey design. And especially if you're like me and you're not great at visual design, it gives you templates and some really easy ways to get that done. Yeah. Yeah. Another tool that I really love and is totally free and it saves me hours and hours and hours of tabulation is literally just Google text analyzer. And you can copy all the responses from a field and type form and it will proactively isolate one phrase, you know, keywords, two phrase keywords, three phrase keywords. And so what that allows me to do is really quickly I can see patterns in the language that if I was manually looking for it, I'd have to manually tabulate all that. So it's a big shortcut in terms of when I talked about earlier understanding, you know, not only the pain points, anxieties, desired outcomes, but the priorities and the way people talk about it. That gives me a quick sense of priority. Like if I see people talking about cost or price or fees in a bunch of different ways, I can tabulate that much more quickly and totally free. So that is my favorite free tool on the planet that has put so much time and money back in my pocket. And that makes a big difference when you're trying to understand how people use language and even what's important to them. So yeah, based on these tools, what I'm guessing you're still not getting to the why of why people are doing stuff. Yeah, I mean, you start to see you kind of have to bring the pieces together. So with the quantitative stuff, the analytics, so we'll look at say Google analytics or we'll look at a heat map or we'll look at I'll call a recorded user session because it kind of lives in the nexus of quantitative, qualitative. Those tell us the what the surveys and the interviews, those help us explore the why. So we'll ask questions in an interview or in a survey like some of my favorite survey questions for my field or things like what was going on in your business that sent you looking for a solution like this and questions that turn people into storytellers as opposed to, you know, it was great, it was bad, this that those types of questions help us start to see patterns in the why and help us kind of build a picture of, okay, what is what is the real motivation here? Yeah. Yeah. And I think you phrased it really nicely that once people start to get to get into storytelling mode, it can work in a survey. Just on a in a face to face interview, you sort of have more convincing, yeah, power to convince people to actually go deeper into the story, right? Yeah, I mean, you can ask follow up questions that even the best survey in the world you can't do. And the other thing is, you know, an in person or a video interview can be really disarming because you can read body language and you can see if they're hesitating or if they didn't like a particular question or that sort of thing. So that's why just having structured customer interviews, that's something that I'll do to both explore and kind of inform future survey questions or future hypothesis, but also validate the things we see in the surveys because you can't get the same level of depth or detail when it's just a question set, no matter how good the question set is, that you can't from actually talking to a person about observing the music. And I think from what I've been observing for the last 12 13 years here in the service design field, we tend to start with a really qualitative stuff. We tend to go out to talk to people and we sort of stay away from surveys and heat map kind of things. But I think we definitely can use it more to inform both processes, right? I think using a survey helps you to understand which questions you should be asking during an interview. Yeah, and vice versa, right? Like if I have a great customer interview and I recognize that there's this whole level of questioning I was oblivious to, like to give you an example, like another example that I'll look at, another tool that we'll look at if a company has deployed it is, we'll look at their chat logs. So if they have live chat on the site, I want to go look at what are these unstructured conversations, what questions are they asking, what concerns are they raising, to share a very quick story. I was working on a site that deals with online divorces, and we noticed this mystery that men were converting much better than women, which normally wouldn't stand out, but we know that in the real world, women initiate divorce more often than men. So like, why could this be? Well, when we looked at, you know, and we, we had, they had run some surveys and looked at, is it, is it our service? Is it that our, our site's too masculine? All these kind of weird questions. And what the answer, at least part of the answer was is when we looked at chat conversations, we realized some things that were not on the radar in terms of this customer. So women were far more likely to be fearful of their spouse. They were far more likely to be working multiple jobs to support themselves so they didn't have the time to call in or to engage with people in certain ways. They were far more likely to be the ones having to deal with dependence and those types of questions. And so we realized in looking at some of these unstructured conversations, we're not asking the right questions and we're not talking about the right things in some situations. And so based on those chat logs, we could ask better questions in our surveys, we could ask better questions in our interviews, and we could change the copy on the site. And by introducing some conversations and some language and some copy and bullet points surrounding those things, they added six figures in revenue to their income just by making a very simple introducing a couple bullet points to the site. Because before that, this was a big chasm of information that one customer set was deeply needed to know. But without having conversations or looking at those conversations, there'd be no way for me to get that other than sheer luck out of a survey that didn't consider those factors. So it's conversations I would say are definitely the most important thing I can have in real time. And then the survey again for us and in my field, what that allows us to validate some of these ideas that fail and see, you know, see if 100 people because I can't sit down and interview 100 people, but I can certainly send them an email survey. So the funny thing is you're a copywriter, but we've talked for 30 minutes about research and understanding people. And I guess that's the basis for maybe for any creative, for any designer, I would say for any designer, the better you understand the people who you're designing for, the easier it becomes to actually translate that into your craft, whether it's words, whether it's shaping metal, or it's creating new processes. Yeah, I think people often think about copywriting, we kind of started the conversation with this is this like black magic, voodoo manipulative, am I like huddled in a cave trying to, you know, tinker with people's brains? And it's really not. It's more like jujitsu taking the momentum they already have and showing them, Hey, this is for you. This is a good decision for you. And by the same token, pushing people where it's a bad decision out, I think a misconception about my field is that we're kind of, we can be seedy with it, or we're trying to pull the wool over people's eyes. You see a lot of this kind of hocus pocus countdown timers and big promises and guarantees. That's not really what it's about. At the core, exactly we're saying my job is to empathize with people so much that they see themselves in what I write and the way that I write it so that they can make a great decision to buy a product. Yeah, it's about removing friction and making it easier for them to continue the path they're on. Totally. Yeah. Is there a question that you have for us as a service design community? Anything we can think about ponder upon? I think kind of what you brought brought out because in in our conversation here, even what's reinforced for me is there's a tendency, I think, for me to want to huddle away and focus on the things the big things I can do at scale, even when I know conversations are important. For me, it's kind of remind me, hey, have these interviews and spend the time and do the qualitative. I think the question I would pose back is one that you actually raised and I don't mean to cheat, but it's how can you use some of the tools that I'm using day in and day out or an equivalent for your field that would help you validate some of these ideas or be able to action more quickly or to explore and validate angles already. I think that would be something that would be interesting to ponder and to consider is there a piece we're missing or something we can bring into complement, not change, but complement the process we already have. Yeah, I'm sure there is because research, user research, it spans across multiple design disciplines. So let's see what people come up with in the comments. Joel, finally, for the people who want to reach out and get in touch, what's the best way to do it? Where can they find you? Yeah, two places. So Twitter at Joel Klettke. I respond to everybody. I don't always do it quickly, but I will respond if you shoot me a message or a DM. And then LinkedIn as well, same thing. I'm not always super quick on the job, but if you send me a question or if something, you've got some sort of insight or something to share about your field, I'm always keen to understand how other people get things done because there's parallels for me. So LinkedIn and Twitter probably the two best places. Yeah. And I'll make sure to add them in the show notes and also include a few other cool presentations you've done because that's the way I actually stumbled upon you. So Joel, thanks for bringing us into the world of copywriting. I want to, again, warmly welcome you to the field of service design. I hope you stick around because we can learn a lot from you. Yeah, that was good. Thank you for bringing me into the world of service design. It's just since that first conversation, it's been kind of intriguing for me to sort of explore this and this conversation. And there's so much that I know I can learn from service design and what you're doing and bring back across the mind. So it's been really fun to just be made aware of this field and these great people in it. So this was a little bit different episode than the other ones. I hope you enjoyed it. I hope that Joel brought a new perspective on service design and that we can learn a thing or two from the world of copywriting. If you enjoyed this episode and know someone who might be interested in what we've just discussed, please grab the link and share that with them. You'll help to grow the service design show and you'll also help somebody else with some inspiring content. Thanks so much for watching. I really appreciate your time. Thanks for watching and I'll see you in the next video over here.


Hi, I'm Chloe, I'm 19 years old and I'm from Nottingham. I've got a little boy named Marley and he's just turned two. Between series two and series three, me and Jordan have just been working, working, working. We just wanted to move in and know that we had money behind us so we weren't worrying or stressing or getting overwhelmed. Marley is literally so funny, so crazy, so clever, but so naughty at the minute. And he's at that age where we're having to discipline him which I am finding really, really, really hard. What I'm loving about life at the minute is just having that freedom, living under my mum's that was still getting things done for me, whereas now I'm really independent, I do everything for me, Marley and Jordan. Like, it's crazy, like I love it, but at the same time it is like scary and stressful, but I think the love kind of goes over it. I am still struggling with my weight and I'm getting there, but I'm kind of learning to love myself a bit more and trying to be positive and make losing weight a positive thing whereas normally it's a negative. The biggest challenges I'm facing right now is definitely discipline in Marley is one and then organizing bills because not all of our bills have come out yet, we don't know how much everything is yet. So that's kind of like the difficult thing is making sure we've got more rather than less money to pay bills and I'm like, I overthink everything. So in my head I'm like, water's gonna cost like £600, so I'm making sure I've got the money when really it's definitely not. Work hard, save money, even if you're not saving for a house, save anyway. Saving is like the best thing ever, that is one thing, I'm so happy two years ago I started because anything, if you're renting, if you're boiling breaks or you need a new washing machine or a fridge, you've got your savings and that's what you need for you as a family and I hope that you learn that it's doable and it's achievable.


Thanks for your consideration of my comments, which I am calling comments from a very sick orange-haired puppy. When I was a kid in Queens, I was always mean and insulting to everyone, including people who had been or might have been my friends. Likewise, when I was a kid, I lied a lot and projected the mean things I was doing onto others. I blamed them for what I myself was doing. It was a very successful technique. I got good at it. One of the other things I did was to do destructive things that would damage everyone around me, but would help me achieve my own goals. I didn't care if it hurt them. People thought this trait was pathological, especially my niece Mary. I'm now much older, although perhaps less rational. I still do these very same things. Democrats and the Democrat press like to call me out for those things. But I don't care. My base still loves me, and that's enough for me. Lots of psychologists have tried to pin various labels on me. These labels include narcissism. Narcissists prioritize their own interests, and that may lead to destructive actions to achieve their goals. Many people believe I'm a narcissist, but I don't accept that. They also say I exhibit antisocial behavior. People with antisocial behavior engage in destructive conduct and disregard the well-being of others. That's certainly not me. They say I'm impulsive. Impulsivity can also lead to destructive actions, especially if the person with a lack of impulse control acts on immediate desires without considering the consequences. I deny that. There's also Machiavellianism. This is characterized by manipulative behavior and a focus on self-interest. People with this trait may also engage in destructive actions to achieve their personal goals. That's not me. One of the things I've been bragging to the press about is that I have derailed the bilateral deal between Mike Johnson and Joe Biden. They reached this deal to solve the problems at the border and resume the aid to Ukraine, Israel, and Taiwan. By blowing up that deal, I really did a job. On them, on Congress, and on the country. And I did it only to make Joe Biden look bad for the election. I'm proud of myself for this kind of behavior. I don't care if people criticize me about it like so many things I did during my term in office and in connection with the big lie and the insurrection. But I'm going to keep on doing these things. You can bet on it. They think I'm unhinged. But I'm going to ignore and avoid all the indictments, judgments, trials, sentences, and conspiracies Joe Biden is plotting against me. I'm going to show them that I am all powerful and I can do anything I want and win for president. As soon as I get back into office, I'll really show them who's boss. Thanks for your consideration of my comments, which I am calling comments from a very sick orange-haired puppy.


Good, it went good. Turn that upside down. Some kuchi-buchi? I'm gonna drink kuchi-buchi, for those of you who don't know. Your mom has great kuchi-buchi. She really does, for someone her age. Let's it ferment. It does, it's usually better in the elderly. But I've often found that it can also be an acquired taste in some elderly mammals other than human. This happens to be donkey kuchi-buchi. Ooh, kuchi-buchi. It has a little bit of a pungentness to it. It's an acquired taste.  Yep, in more ways than one. Hey, welcome back, tourists, to a new episode of Corvette. We're improv lives. And you can follow us on Instagram, Twitter for more juicy content. Thanks on Patreon. Follow us, check it out, and subscribe if you haven't hit the like. Hey, Patreon. What in? And smack it. Yeah. Yeah. Today, Barack Mahastra did another video. This is more of like the director explaining the stuff again. More stuff of the inspiration. Inspirations. So it's not like a trailer or anything. Right. I still anticipate we're gonna get another trailer. Of course. I'll be shocked. It just, it would be, where what? Two, three weeks out? Yeah. Something like that? Something like that. Oh, and can I just quickly mention in case it happens, because I wasn't gonna bet him again. So we're at the theaters watching Lull, and there's a trailer for a new Catherine Hepburn. You know who I'm talking about? Her trailer, might as well be Catherine Hepburn. That you said just give her the Oscar based on the trailer? Oh yeah. Who was it? Kate Blanchett. Kate Blanchett. One of the greatest actresses living. All time. So we saw this trailer for a new film of hers we didn't know was coming out. And the minute the trailer ended, he said just give her her Oscar right now. So it was set here first by Corbett. I'm not betting him because I've lost a bet just like that before for $100. Kate Blanchett is, I don't know if she will because I don't know anything about the film. It's usually a safe bet. It's like, it's almost Meryl Streep level in terms of just let her go to the Oscars. She's gonna get it. Yeah, all right. Anyway, this is the Burma Hasta inspirations. We are obviously very, very excited for this film. Can't wait to watch it. Hopefully we get it in IMAX. They say we should, but I still have my doubts. We'll see. I really hope we get to see it in IMAX because this is one that's just like, you just, and I can't wait for the boycott to start for it as well. I know me too. I'm so excited. I always look forward to the next Bollywood film for them to boycott. Me too. And it's usually every single one. It's just become the norm now. It's like in addition to whenever this should go from theaters to OTT, how many countries you should do for distribution, if it were me and it was my film, I would tell my publicity, get on the boycott thing right now. Make some shirts. I made a tweet that said, I'm just going to predict what the next boycotts and why they're going to boycott these films. And so I said, on your Augs film, on your Aug is too smart for them. Brahmaastra, the colors hurt their sentiments. Vikram Veda, Rithik is too hot, makes me feel funny. SRK's Pathan, nipples are too yummy, and sentiments. That's probably very true.  Anyways, they are, they're dumb. They make their, in every way, shape and form, they're dumb. If this is like news to you, then I don't know why you're here. Yeah. This is not something that's like coming out of the blue. No, and I heard this too as well from the director and creator of the Kashmir Files, because on your Aug was saying he hoped RRR was the nominee. Yeah, so it's like, no, sorry. I personally also don't think Kashmir Files should be the submission and I'm not a genocide denier. So, there you go. But you'll get, right now you'll be claimed as one.  Here we go. The threads with which Brahmastra is woven ran very deep in me. As a child, I grew up loving stories from Indian history. My father used to tell me a lot about our powerful gods and goddesses and I was deeply affected by them. Shiv Bhagwan and Vishnu Bhagwan, Ganpati Ji and Hanuman Ji, Ma Durga and Ma Kali. A certain spiritual depth and even science in Indian philosophy very naturally infuses the lives of most people growing up in India. As a teenager, I became a big reader. And like many others from my generation, I was very excited by certain fantasy series from the Western world. Lot of the rings and Harry Potter are among my all my favourites. We're with you. As a young filmmaker, I was enjoying greatly but also observing closely how Hollywood was regularly using technology to bring their storytelling alive as blockbuster cinema. And so, as I started to create Brahmastra, all this inspiration that was pent up within me came bubbling up. And I realised that the movie I was creating in my imagination had colours of everything I had absorbed but somehow they had all mixed together in a way to create a new, a very original colour. And even today as we've almost finished making the movie this same fact makes me feel very almost finished. That Brahmastra is a very original film. I think that last line was the key to this video and probably why they wanted to put it out. The fact that he said this is a very original movie. Yeah. Because of obviously what's going on in Bollywood right now and how everybody's basically rejecting every single remake, almost every film, honestly. Yeah. But I think that's like, this is an original story. Please go see this. Please go see it. It's original. I've been thinking about it before. There were ever any hashtag boycott and before there was ever... Yeah. I don't know why anyone would boycott this film anyways. But it's... I'm so hoping this film lives up to being India's flagship for like big massive superhero style films. Yeah. Obviously... Expectations are high. I'm not expecting Oscar-worthy stuff in visual effects maybe, but in terms of a film that I'm like, oh, send this to the Oscars, unless it's that good, of course. It could be, yeah. I'm not expecting to have a really good time and to be a really good epic. Yeah. I'm expecting what I expect from any film that is gonna be, you know, not farcical in some way, but even in a farcical one, I'm expecting above all a great story. And then I'm expecting great performances with great technology in some way, shape, or form, and that this is going to... As far as the bar, I mean, it has repeatedly in its own ads pointed to the inspiration of the Marvel Universe and Avatar. And the trailer was so good that my bar is expectations really high on all the above. I'm expecting great story, great acting, great cinematography, and I'm expecting Marvel-level CGI. Yeah. Yeah. That's what you obviously hope we're gonna get. Yeah. Once again, I so hope we get it in IMAX. Me too. I'd be very disappointed if we got to, what is it, September 9th or whenever this comes out. Oh yeah, September 9th. Yeah, September 9th. And we don't have the tickets we are... Obviously, we're gonna be able to get tickets and be able to see it is obviously distributing this like a normal thing, which is great, which gives me hope that we're gonna get an IMAX, because KGF, I believe we got IMAX, correct? I believe that's correct. Which is why we got to go to a closer theater. Yes. Which was great. Not in the film, but the fact that we got to see it in IMAX was good. But yeah, the rest of the story, I'm so hoping this becomes something that not just Indians go see. Absolutely. Like it's so good that the word of mouth is like, in Hollywood, it's like, have you seen this? You saw RR, right? Just like with RR, right. Go see Ramastra. And I'm doing that not just because of, obviously, our love and concern for and rooting for Indian cinema, but the fact that this has been this man's passion project and been formating in him since he was a young man, little boy. The weight of the world must be on his shoulders and I don't know that he's gonna sleep well the night before it opens because he's gonna so want this and I really hope that it becomes what he envisioned. Because so many times what you envisioned isn't exactly what you get in the final product and that's a very tricky transition to get to. I'm looking forward to that. In all way, shape, or form, I hope this does well at every level. Looking for the Aliya's fourth film of the year? Yeah, fourth. Yeah, fourth. The Darlings, the Gungabai RRR, technically, she's not in yet. And then this one, so it's been the year of Aliya Bhatt for this one and Ranbir, this will be his second one. Oh boy. I don't think I'm nervous. I'm more nervous for them as opposed to nervous that, because I think it'll be good. I do too. And if it's not, I'll be disappointed. That'd be so disappointing. I'll be disappointed, but I am more, after we left Lal, I said to Indrani, I said I would really like to know, and this is germane to what we were just talking about in regard to our personal investment in these artists in this film, I'd really like to know what somebody who has never seen an Indian film who does not know who Amir Khan or Karina Kapoor are would think of this film if they saw it, because so much of what I liked about it was already because I have a love for Amir Khan. I already have a deep admiration and respect for Karina Kapoor and know who she is and am so aware of Indian culture for the past three years. That helped. Yeah, for sure. And I'd really love to know, because I imagine, because it's just a good movie, people are gonna like it the same way how many people don't know a thing about Indian cinemas are, and we're like, oh crap, they had their OSR moment per se, where they're like, damn, India's doing that. And I hope this does it for them as well. I hope so, man. I so hope so. I'm so rooting for this film, because one, it's doing something original and something that's never been done in India. And inherently Indian. And the fact that it's from the Hindu lore, whatever you call it. I just don't know how, I don't know why you would put your own prejudicial agenda about anti-Bollywoodism and boycott, whatever ahead of wanting to see artistry advanced, especially the artistry of your own culture. Don't get it. Yeah, I don't get it either, man. We root for every film to be good. It must be a really sad life to wake up and root for films to be bad.   It's pretty comparable. It's gotta be sad, man. Anyways, let us know if you're excited for this film down below. Bye.


So with the revenge the cartel event about to end I thought I'd bring you guys a last dish attempt to help those out there who haven't got all challenges done for the exclusive rewards or are still doing them as they want to complete them on all individual vaults hunters and with these tips I will guide you with the fastest routes possible in getting challenges done. How's it going guys my name's DPJ and today I'll bring you another BL3 video if you do enjoy living a like really helps out and subscribe if you do want to see more. Also guys before we go any further for all your gaming needs no matter the platform you play on with amazing prices and incredible weekly deals check out g2a linked within the video description. So the revenge of the cartel event ends on June 4th meaning you haven't got long left to complete any remaining challenges you may have today I guide you through them all give new tips on certain challenges to make them easier and much much quicker to complete. Also I will add some challenges you have to do on the Villa Ultra Violet but for the most part this isn't the case as they can be done much quicker outside of the mansion but let's first go through some that require a visit to the Villa Ultra Violet and by the way all challenges will be timestamped within the video description and pinned at the top of the comments section another thing to add before we go any further these challenges for the most part in my opinion if you struggle in any way are best done under the low and mayhem level as you feel good un I mean there's no requirement on a certain level there's just a certain few that need to be on mayhem one or above so there are 18 challenges in total and the following you will 100% need to visit the Villa Ultra Violet for one king of purple kill joey ultra violet 15 times well these guys you can't get out of you have to travel to this place 15 times and you have to kill joey ultra violet 15 times now to help make this quicker for you the fastest two ways I know of in collecting 30 in tails from cartel enemies I mean it can be done super quick anywhere but 100% in my opinion the fastest way in doing this is the scrap trap nest upon the conductor and the handsome jackpot which is a place I will mention for many of these challenges to come or guys the slaughter shaft located on Pandora both places you will see yourself get these intels within minutes so using these places will make the trip to Villa Ultra Violet way more efficient for you so the next three challenges are Mr Good Stuff which is defeat joey ultra violet in mayhem one or greater three minutes of playtime defeat joey ultra violet in three minutes can't touch this kill joey ultra violet without taking damage from laser traps and corrosive traps I mean these are really self explanatory defeat joey on mayhem one or above simple defeat joey within under three minutes do this on a low mayhem level with a weapon like the yellow cake or anything powerful simple and defeat joey without taking any damage from the lasers within his room again lower your mayhem level down to one two three whatever take a powerful weapon in there avoid laser traps which you can see on all walls and also that corrosive pool as well and you're good to go I mean just kill him super quick with any powerful weapon and this one is quite simple I mean I did this without even knowing I mean just standing away in a corner where you can't be hit by these traps and just rotate a bit left and right and you should be completely fine so the next challenge is locked in here with me kill six underbuses in one map playthrough this challenge just means you have to travel to the four points of the Villa Ultra Violet and kill underbuses which are outside of the main house there will be one bus right here we then have an underbus which spawns outside of the secret puzzle room which you get to by following this route from the main entrance door when you get up to this room you'll have to kill all enemies within this room and an underbus will eventually spawn at this door the next underbus is located straight on from the main entrance which you'll get to by following this route I take on screen now which you get here kill everything that spawns then a subbus will appear at this right building the fourth is located right of the main door so follow the route I take on screen now once again when you are here kill everything can these doors on the left and right will open go within either of them as both doors lead to the same place possible you picked the wrong battle kill everything within the room you enter then a subbus will appear from this lift now the remaining two are located in a main bus room the main fight with joe ultraviolet so here just kill these and the challenge will be done okay so the next challenge is flawless victory complete the revenge of the cartel's mission without dying again really easy just lower that mayhem level next up that's grape candy smash 500 iridium dust piles well it is as simple as that smash 500 iridium dust piles this can also be done with in one visit to the villa ultraviolet I mean just travel about the mission destroy all what you see and you can shoot them as well I don't know it says smash but you can shoot them too so you just travel about the mansion do the quest of collecting a mask wherever it is located remember you can visit all locations where it would be where those underbuses do spawn which I just covered just make sure you don't kill joey whatever you do just so stay away from his room then I suggest you just quit now and load back in when you do this you can run straight up to that mansion door kill the underbuss that spawns go back inside the mansion and all iridium piles will have respawned let's repeat the process and see get the 500 piles people okay so next up we have three challenges I believe our fastest done outside of the little ultraviolet and these are mobs to kill kill 800 cartel gang members six feet underbuses kill 50 cartel underbuses mayhaps mayhem may help kill 25 underbuses mayhem one or greater these in my opinion can be done quickest at that scrap trap nest farm as within the conductor upon the handsome jackpot we really scrap trap nest as you can see the route I take on screen now to this place this spot in my opinion spawns the most amount of cartel enemies and underbuses even more so than the village of violets it's actually crazy how quick these things spawn down here and the best part about this is people the enemies appear in unlimited numbers because if you don't know upon killing all down here including scrap trap priming itself if you run to this back area after a scrap trap's red school disappears off the mini map the fight resets and starts again in fact you don't even have to wait for a scrap trap to appear or even die once he has appeared you can still reset the fight by doing this it's just once you kill scrap trap the fight won't reset until his red school has gone off the mini map and down here guys you get countless cartel enemies which will allow you to get all three challenges done in absolutely no time at all okay so next up we have three challenges which sees you having to kill certain underbuses certain ways never slap a slapper kill fish slap with a slap ie melee damage three times seasoning in the wound kill the tenderizer while he's healing himself three times penetration testing kill Frank or firewall with his own trial spikes three times so these three challenges you can do them on the underbuses wherever you may find them even outside of the villa ultraviolet the scrap trap prime which is a place I just covered you see these underbuses all the time if you want to use that place or you can farm that the villa ultraviolet itself now this is done by farm in the final boss room of joey ultraviolet and it's done quite easily run through the mission as normally and once you get to the final room where you fight joey ultraviolet and two underbuses this is where the farm starts now these underbuses that appear with joey are random obviously these challenges require different buses now if you get here and the underbus you want isn't here quit out and load back in here you will spawn at the start of the map but you can run straight up to that mansion door where you will have to kill a few adds and a underbus I mean it might be one you need you don't know either way take it out then you can jump straight back into the joey fight and there's a chance you will get different underbuses now once you get an underbus you need to get a challenge done on from here it's simple and I will run you through how each challenge works and the fastest way I've gone about them in a quick second but when you get an underbus we need to get a challenge done on do the challenge on said underbus but do not kill joey ultraviolet then either kill yourself or fast travel back to the start come back here and the underbuses will have respawned meaning you can get this challenge completed by simply repeating this process a couple of times three times for each challenge in total so the challenges firstly never slap a slapper kill fish slap with a slap i.e melee damage to be honest this is really straightforward in how it works kill fish slap with a melee but here there's a much much easier way of doing this and it doesn't matter what mayhem level you are on either and it's as simple as killing fish slap with the face punch a shotgun this counts as you can see on screen now do this three times and you are done here people lower that mayhem level though if you want to make it much easier but it isn't required the next challenge is seasoning in the wound kill the tenderizer while he's healing himself this one actually being the easiest of them all in my opinion basically when you come up against the tenderizer all you have to do is lower his health and he will then drop a corrosive ball on the floor this is where you kill him when he's standing within the middle of that pool it's as simple as that most people think you need to kill him when he tevers to nearby enemies that's actually false he has to be in that corrosive pool when killed the next challenge is penetration testing kill franko firewall with his own trial spikes this one being quite easy too and it's as simple as when he fires at those trial spikes allow them to chase you and you just shoot them when they are near him the nearer the more damage they do to him i do believe so lower his health let those spikes chase you stand near him shoot them and they will kill him challenge is done okay so the next challenge we have is sack tap shoot 25 meat sacks off burnt end gang members now these are relatively easy to do also it's just finding the enemies now you can get them as a main ultraviolet enemy within the rotation of enemies that do spawning but the numerous times i tried they just didn't appear if they do you'll get these easily done in a single run now the enemies are really easy to spot and can spawn within the little ultraviolet with underbuses too normally i believe in my testings they appear with the roaster and the tenderizer now if you come across the roaster or the tenderizer within the ultraviolet final boss room i do believe these enemies will keep spawning at random intervals and these enemies are called the dices but i believe they can have different names but they do stand out as they have sacks hanging besides their wastes and it is as simply shooting those sacks people next up and your lunch money shoot 25 backpacks of perpetrator gang members here again if you can get the jabber enemy rotation on the villa ultraviolet you will get this done so quick it's unreal otherwise i think they do indeed spawning with fish flap and what you are looking for is a jabber with a backpack full of rhodium or the puny zealots and it is as simply shooting those backpacks next up we have popsicles kill crypto sec frontrunners with cryo damage this one again like the last two challenges you can get the crypto sec enemies within the villa ultraviolet enemy rotation but it seems as though the more you try and search for the enemy you want the less they appear but they also appear with frank or firewall so if you go into the joey ultraviolet fight and frank or firewall is there expect to find crypto sec enemies with him and it is as simple as killing these with a cryo weapon maybe put in the mayhem level down to a one or two and using a high level cryo weapon you'll get this done much much quicker okay so next up we have mark in your territory find and use all golden toilets in the ultraviolet mansion these you will see me guide you to on screen now just follow the route i take to all three okay and lastly guys we have every mission needs a puzzle solve the hidden puzzle in the ultraviolet mansion now this is a video i originally posted a guide on age's back when the revenge of the kata's event just dropped which i will just replay on screen now for you guys as i do believe i do do a decent enough job that even a new beast of noobs like me would understand it so check it out on screen now the puzzle is located in a room where you have to grab the mask but the people who have no idea why i'm talking about clear your way through into the mansion check out the fountain and you will be guided to a room to grab a mask this is where you need to be on screen now you can see me going to this room which you would eventually have to progress too so once you are here if you go up to this desk you will see a keyboard in which you have to activate so do so when you do this you will see four screens directly in front of you these will showcase a shape on each now there are three shapes in total which will appear on these four screens you need to remember these shapes so it's probably best you write them down as you can see minus square circle square triangle so once you have written these down or remembered them if you turn around you will see numbers on a bookcase these you can activate but you need to press them in a certain order if you get them wrong you have to load out and load back in and do the process again so don't touch these for now now to decipher your shapes into a four digit code you need to travel to this bookcase right here within this bookcase you will see spaces within the button three shelves you will see glowing objects these are representations of those shapes you saw on the screens this one here on the left is a triangle middle one is a square and the right one is a circle above each shape there will be three empty spaces within the bookshelf these spaces are tied to a number and the numbers are this one two three four five six seven eight nine so triangle can only be represented by either one four or seven square represented by two five and eight and triangle represented by three six and nine in order to find your code it's simple within the three spaces above the shape there will be an object whatever space the object is in that will be a number for that represented shape as you can see i have an object in triangle one square eight and circle three the shapes which appeared on the screen for me at the start of this video was square circle square triangle so my code is obviously eight three eight one and all you then do is go and press those numbers on that bookshelf and once you've done this right you will open up a secret room full of chests and iridian piles and you've also completed the secret challenge and you're good to carry on about your business people and that is that guys house to complete the every mansion needs a puzzle challenge and i do hope this video helped you out and yeah guys that is it my guide on completing all 18 revenge of the cartel's challenges i mean you don't have lung left and remember these have to be done on each individual war hunter meaning doing these on zane won't unlock them for fleck so yeah if you're a collector like me and you need guides here they are but on that note guys we have come to the end of the video if you guys enjoyed it leaving a like really helps out if you're new around here want to see more boylands be sure to subscribe and if you never want to miss a video upload you can turn notifications on by hitting that bell button also guys if you want to support me directly and become a member do click that join button but again thanks as always for stopping by hopefully you enjoyed the video and hopefully i'll see you on that next one


What's going on everyone? Sam here with Layton's Sports Cards. We're ripping 21-22, Penetra Contenders Optic Basketball Hobby at 10 bucks, half-case break number 22, random team style. Here's a look again at your random results. As always, you can find these on the website under the results tab as well as the link in chat. Good luck here everybody. Let's do it. Let's pull something crazy. Let's pull a nice gold vinyl or something. Box one, Zyre Williams Lottery Tickets Rookie for the Grizzlies and Jalen Green, Hoop Dreams on the Red Ice Color Match, not numbered. Nice one there for the Rockets. We've got Bass, Red, Aaron Wiggins for the Thunder on the Rookie, and Alonzo Ball Blue, numbered 56 out of 49. And nice one to start, 31 out of 75, RJ Barrett on the Perennial Contenders. Nice one there for Sheldon with the Knicks. 31 out of 75, nice star J. It's classic, classic auto, the RJB. Playing the Numbers game, Darius Garland. There's a Steph Curry, Superstars die cut, 66 out of 75 on the Blue Ice. Nice one there. Bass, Cedique Bay, Keras Lovvert, and Rodrigo Baird for the Perennial Contenders, numbered 57 out of 99 on for the Jazz. Congrats Jazz. SG told me he's flying out of Pittsburgh to pick it up on, um, said on Monday, I think. There's Joshua Primo, Blue Ice, Joshua Primo to 75 for the Spurs. Bass, Bass, there's Marcus Smart on the 75th anniversary, Short Print, and Rookie Auto, Jason Preston going out to the Clippers. Congrats on that, Jonathan C on the Combo spot. Nice one there, buddy. Sweet shot, slow mellow ball. Blue Ice, Donovan Mitchell, 24 out of 75 on the Superstars. Bass, Bass, Jimmy Butler, Red, not numbered. Uh, third, these are 425, a box, but this is a group break right here. Rick Berry, Legendary Contenders, going to the Warriors, nice one there. 16 out of 25, nice low numbered Rick Berry. Classic free throw. Playing the numbers game, Time Lord. Blue Ice, Trey Man to 75 for the Thunder on the Hoop Dreams. Bass, Trey Young, Red, Jeremy Grant Silver. We've got Alfred Shengun going to the Rockets. Nice one there, Houston. Adam H with the Rockets. Congrats Adam. Nice Shengun. Let's go. Should we save it? For the end? Yeah. Yeah. We can't, we can't. No, we can't spoil that. Trey Young, there's Cameron Thomas on the Silver. Uh, Green Lamello Ball. It's going to be numbered 20 out of 25. Here we go. Gold vinyl everybody, one of one coming up. Jaylen Brunson, Orange, one out of 25. So it's a non-auto. Non-auto, yes. Probably an insert, I would think. Yeah. We've got Trey Man on the Hoop Dreams going to the Thunder. Jonathan Q. That's Harper's guy. One of one. That's Ness. That's so sick, dude. Of course, it's a one-on-one Thunder. Yep. While you're here. There we go. There it is, TikTok. Nice one there. Let's go. That's so sick. They're so discussed. They're so good looking, dude. We've got that right into a mag for you. Congrats on that, Jonathan Q. The Optic Contenders Gold Vinyls just have like that in tops chrome. It's just a different like look to a different feel. It was a Yanis uniformity. Blue ice. No, red ice of Kat and Anthony Edwards. Now, don't get me wrong. Bowman chrome supers are a crumb of the crop, but... True. Chairman Robinson Earl, blue. It's a 99. That's 98 and 99 for the Thunder. And... Tony Parker. That is number 10 out of 75. Ledgery Contenders Auto for the Spurs. Jonathan C on the combo spot. So nasty, dude. Let's go. Trey Antman from the Cell. Antman. There's a Scotty Barnes rookie followed by a Green Pulsar. DeAndre Aitin. It's going to be numbered 13 out of 25 for the Suns. We've got Jaden Springer Base Auto for the 76ers not numbered. And then Lamello Allstar and red ice. Josh Giddy on the uniformity not numbered. That's the squats coming in for tomorrow, y'all. Ice. Thank you guys. Forrest will appreciate that. I'd start grabbing your spots now if you want to be in a break tomorrow because it's looking like it's going to be filled up early. Yes, sir. Wyatt Leonard. There's Joshua Primo. 299. Sweet shot. It's RJ Barrett. And red ice. Amari Stottemeyer. Steve Nash for the Suns not numbered. Like absolute as we want to spot red. Random Divisions? Yeah. Wow. That's awesome. Thank you guys. Fantastic. It was almost full of sun. That was like Sunday fun day already full. Sweet shots, Kyra Irving. And Moses Moody on the red ice. Base. Derrick Rose Red. Darius Basely Blue for the Thunder. It's a 99. Oh, man. What a case. Dude. How about Adam H? Steph Curry. 20, one of 15. Holy mackerel. Yeah, the bet tickets are different. That's so sick. Holy cow, man. What a case. Uh, there's a little like dust specked on the top left. Oh, there's Adam. A little dust specked on the top left. We'll just microfiber that one for you really quick before we get Adam. There we go, Adam. Adam, you had a good break, man. There you go, buddy. Let's go. We'll get that. Uh, man, just wiping it down really quick. But let's do a quick recap, guys. That was crazy. Holy cow, man. Joshua Primo Spurs. Jaden Springer for the Sixers. Tony Parker going to the Spurs. That's Jalen Brunson Mabs. Alfred Shengunna Rockets. Rick Berry Warriors. Jason Preston for the Clippers. Rudy Gobert Jazz. RJ Barrett Nix. We had Gold Vinyl. One of one Trayman. Dude, what a case. Unreal. And Lane's getting this over here for us. Taking care of it. Steph Curry out of nowhere. Literally out of nowhere. Number one of 15 for the Warriors. Unbelievable, man. On card, Steph Curry, too. So crazy. That'll do it for the break, guys. Thanks again for the fill. Do appreciate it. Next up, we've got a full case tiered random team style.


Winston Edmonton here at Hadoop Summit. We've got Steve Woolidge from Teradata. He's going to talk to me a little bit about an exciting new announcement that you had with Hortonworks today. Tell me a little bit about that. Yeah, so Teradata's been in the data management analytics space for over 30 years. And with the announcement today, we announced Teradata Portfolio for Hadoop, which is a collection of products, services, and customer support for an entire portfolio of Hadoop products. So we've got Turkey Appliances, we've got commodity offerings. And with Hortonworks, we've got shared customer support models so we can give our customers everything they need around Hadoop. Ultimate support, pretty exciting. Now this seems like it must have been a long process to put all this together. Well, we've had a partnership with Hortonworks for about a year. We've had Hadoop product offerings in the market for about six months. We've seen a lot of uptake from our customers. And it's really about broadening that to make sure that customers can buy Hadoop standalone, integrate it in with the rest of their data architecture and make it a trusted component within that next generation data architecture. Tell me what excites you right now.  What trends are you following right now? The big thing we're seeing is customers, our customers want to better serve their customers. And there's so many new interaction points that they have with those customers through social networks, email, and being able to take things like the call center voice records. But that's been data that hasn't really been explored in the past to figure out how to better serve those customers. So now with Hadoop and other map-reduced technologies, we can incorporate that analysis into how we better serve our customers at the end of the day, if that makes sense. Ultimately, it's about getting deeper insights into how to better service the customers. And I think with all the new data that's out there and the hype around big data, that's really what it's about. Do you find that customers are coming to you with their own ideas? Or are they looking to you for suggestions on just how they can bring these different data sets together and how they can maximize and leverage some of this data? Well, the problem is there's so much hysteria in this market. I mean, it's an exciting place to be, but there's a lot of technologies right. So I think the thing with Teradata is we do provide that trusted advisor status. I mean, we've been implementing data analytics solutions for a long, long time. And a lot of the problems aren't new. They're just incorporating new analytics techniques. So if they have ideas in terms of things they've heard about, they're not really sure how to implement it sometimes. So part of our offering is we have services. So we can look across their entire data architecture and figure out where does Sadoop really fit? What are the best use cases for it? How do we integrate that across the enterprise so the end users and the applications that can benefit from that data can really get the value from it? How important do you think it is? Or how much of it is an advantage that you are trying to true you've been here? I mean, some of these solution providers, you can call them fly by night.  They don't have a track record. Is your track record of success one of the main things that customers are attracted to? I think so. I mean, the reality is we have, we're like in the trenches with our customers. It's not just the technology, but when we have business consulting people that come in with domain expertise from a given industry. So you can call it a track record or whatever it is, but it's really understanding, not just technology, but the business and how these things come together to really get the most value from all the cool technology that's out there. So, you know, a lot of the fly by nighters, I mean, there's a lot of innovative things that are happening. And Hadoop five years ago was one of those very new things. And so we've been looking at it for a while and now we've figured out the best way to incorporate it into our solution portfolio and to roll it out to customers. When you're helping a customer and you're looking at the here and now, this is what they need to be addressing. I would imagine a lot of customers want to know, what's around the corner? What's around the bend that we should be aware of that we should try to be prepared for? What do you tell them? Well, I think, you know, everybody will say there's just more and more data coming at you. I think other analytic techniques like graph analysis is something that people, particularly with social networks, are trying to figure out how are people interrelated to each other? So it's a lot of different use cases and there's different analytic techniques that can be combined in unique ways. So a lot of our R&D investment is going into how do we bring more of those analytic techniques and unify them for people in one system so that regardless of your data scientists or business analysts, you can ask really interesting, tough questions that you couldn't ask before. So it's about giving answers to sometimes the unknown questions and helping them explore that data through unique ways. What would you say are some of the industries that are, maybe there's probably more urgency for them to adopt some of these strategies or perhaps just they're more likely to have a big return on investment. What industries would you point to? For us, it's a lot of the traditional industries where you have a lot of consumers, right? Telecommunications, retail, retail financial services. Anybody who's working with a lot of customers and have a lot of products just have a lot of complexity, a lot of customer interaction touch points. So I think those are the people that typically we see adopting new technology and really thinking about how to better serve their customers. For folks that are watching, tuning in and they're pretty excited about what you might be able to help them with, what's the best way for them to get in touch with you or learn more? You just go to terradata.com and check us out there. That's probably the best way to reach us, right? Fantastic. Thanks for your time. Winston Edmondson here with Studio B, signing out.


Good evening, thank you. What are the big problems facing us today? Think about it for a second. You all have you could come up with your own lists. What makes these problems big? Is it the number of people affected? Is it the harm or the benefit that it brings? Is it the cost of solving the problem? In all of these cases, we're talking about numbers. I'm Art Steinmetz, the CEO of Oppenheimer Funds. I got involved with MoMAF because of the work that it does in helping to get kids excited about math. But I believe MoMAF has an even bigger role to play in our national discussion. These days, we are all too quick to let our emotions guide us to a position on issues. Emotion, intuition, and our sense of what is right certainly are important, but not to the exclusion of actual critical analysis and the numbers. Take-school shootings. Is this a big problem? Horrifying and tragic, but does the analysis ever go any further than emotions? There have been 40 school children murdered in the United States so far this year. But there are 70 million kids in school. This year, there will be about 11,000 people overall who are murdered by guns in the United States.  Now, if we seek to reduce gun deaths with only finite resources, we have to look at all of these numbers. Only with numeracy can we come closer to outcome-based policy. Another example, we have hundreds of thousands of opioid overdoses in this country every year, and it's getting worse. Policy today is centered around feelings, not math. Opioid addiction is still treated as a law enforcement problem and a moral failing. Yet most addiction today starts with doctor-prescribed meds. Opioid addiction takes over your brain, robbing you of free will. Very few can choose to quit. There are medical approaches to treat addiction. You would never deny retroviral meds to HIV positive, even though they are, of course, hooked on those meds for life. Treating this problem as a health issue would save thousands of lives and billions of dollars. Until our policy makers can speak credibly to the math, the rest of the country will not appreciate the truth of these issues. These are emotional issues that tug at our heartstrings, but only by quantifying them and measuring them can we have an intelligent discussion about how to actually make our country and the world better. So let's now bring it back to why we are here tonight. At Oppenheimer Funds, we have an interest in creating a workforce that has the baseline skills needed in our industry. Further, we are working at all levels to increase the diversity of our workforce. The work MoMAF does to create excitement around math for schoolchildren, especially in disadvantaged schools, aligns precisely with our goals. I know MoMAF aligns with your goals as well. The work with adults, as I'm pointing out, is nearly as important. The board, the MoMAF board of trustees, often has discussions over whether we are a children's museum or an adult museum that has children's programs. The answer, of course, is we are both. Maybe, maybe, if Americans were more comfortable with numbers, we would make more decisions based on facts, not emotions. MoMAF can play a role in elevating the level of discourse by increasing numeracy for all ages. I'm very proud of Oppenheimer Funds Association with MoMAF. We have been a staunch supporter of many of the programs here. This year, Oppenheimer Funds is celebrating its 60th anniversary, and I have been here for a little more than half of that time. Indeed, the company was formed the year I was born, so do the math. So, tonight, in honor of our anniversary, my colleagues at Oppenheimer and I would like to present the museum with an additional gift of $1 million. Thank you all very much, and thank you all to the many Oppenheimer colleagues that I have that are here today and who I've worked with for so many years. You know, it is our hope that this helps MoMAF on the way to being around for at least 60 years as well. In just a few minutes, there will be an opportunity for you to also help the museum on that path. Please give generously. Now, let me introduce our next speaker and my board colleagues, Sandy Leong, who will tell you a little bit about what you can do to help us out here at the museum. Thanks so much. Enjoy the rest of the evening.