So, hello everybody and thank you for staying so long in the afternoon for my talk. And I'm going to be talking about some structure today. But first, a little bit on myself. I want to introduce you to languages when I didn't get it. And my name is Lidica Palazzo. I wanted to go over this of yours. I noticed this of course was famous for our SEO platform. We'll be also having online courses platform and courses in which we teach you how to do SEO. And that's kind of my thing. And I just also write a lot and write a lot about blogging and content SEO and about such structure. And what is such structure? Well, such structure has to do with how you organize those pages, products on your website. That sounds kind of simple. Well, it's not. When I was preparing for this book, I kept thinking of other aspects that also have to do with such structure. And it became this really large subject. So probably you think about categories, you think about such structure. Maybe about text and text forms. But internal linkings or links within texts to all our blog posts, all our pages and posts is a really important aspect as well. And keyword research. So the words you're using in your text. The words you want to find your website for. That's closely related to such structure. So you have to do most of these things right in order to get your site ranked. So we pretty much established that it was such structure. But I'm also going to talk about SEO as well. And it's a big subject for me now. And SEO, I'm going to talk about SEO uses on my Google. And Google is not the only search engine out there that are others. But Google is the biggest. And Google is actually also the market leader. Everything they decide to develop is starting to have the search engine kind of take over. So we basically look at Google every once in a while. But the problem is that Google isn't really clear about what it's doing. It's like guessing. Sometimes if they are in a good mood or something, they will tell us something about what they're up to. So there are people at Google that tell us what they do and how Google works. And then we do research. So we do research at Joe's. There are lots of agencies out there that do research. And those researches, results of those researches, also give important clues on what the hell they are up to and what they can value there. And that's important because the rules of the game change. So Google changes the algorithm, changes the rules of the game, and changes the pattern again whenever they are up. So a good way to understand Google is to remember our mission. So, apart from making money, Google has a different mission. And Google's mission is to organize both information and make it universally accessible and useful. This means that Google wants to present the search, the audience, the best results out there. They want to give the user a result that fits their search query. And that's an important thing to remember whenever you want to understand what Google actually does. And another thing I like to do is to study it now. I'm not doing this myself. I study the studies of people. I read books of people that study patents.  And in the United States, you can claim a lot of your own. And these patents are public. So everybody can study them. And whenever Google comes up with something new, they will claim or request the patent. And when the patent is agreed to, so Google gets the patent, and it's public and you can read about it and you'll know what it is from what Google has asked of. And Bill Slotsky was like an SEO veteran. He studies patents such as this thing. And he writes about it in his blog. And what keeps coming back this year is context. So context is becoming more important for SEO. So imagine yourself wanting to write a lot about ballet shoes. Just imagine. And in the old days, a ballet shoe would use the word ballet shoes very, very often. It doesn't work anymore. Google is very able to recognize words closely related to ballet shoes, like dance, ballet, other parts that are related. If you write a post about spaghetti, using the word pasta will also help you. If you search for the word spaghetti, you will probably find things that do not reduce the word spaghetti but reduce the word pasta. This means that Google is more able to grasp the meaning of the text based on words and context. And if you use more words that are related to the show, Google will know what your text is about and rank it accordingly. So context is the SEO word of 2018. And I'm going to tell you a bit more. This slide will come back. And I will tell you more about why context is so very important because I think Bill is right. Google is getting more and more better at figuring out what the text is about, who can actually read text just as we can read text.  I told you a little bit about SEO. Now I'm going to tell you a story. And my story is about context. This is it. Alice is a girl and she gets out of bed every morning and she goes to a step, sits down at her desk and then writes a story over an old-fashioned technology.  She will get out of bed and she will do something, pulling the sheet of paper from the machine and putting it somewhere around the room. Well, after 365 days a year, she has like 365 pages on the floor. After three years, she will have more than a dozen pages lying on the floor. All the stories will get lost because she can't find that thing. Well, actually, this is not much different so this is Alice sitting in desperation. What should she do? Well, actually, this is not much different from what happens with websites, especially a blog. You get the hang of blogging and you keep on doing it, but if you do not start anything, if you're not finding anything, then your story will get lost. Your visitor will be able to find the specific story to look for anymore. Your visitor will get lost, your storage will get lost, and Google will get lost. Let's take a step back and look at why such structure is so important. So we all have that image of Alice sitting on bed with all these thousands of papers and not knowing what to do. So we get that something needs to be done here. So the first reason why such structure is important is for the reader or the user. If your such structure is clear, people will more easily find what they are looking for in the website, what they take for. If Alice, the girl from the story, wants to create piles of her stories, maybe put little posters on them, it would be much easier to find her stories. If you were to make a cataclysm, she wrote stories about science and stories about falling in love and stories about mobilebies. See, I'm quite a repertoire. And may piles of the stories that belong together or are posted on it, may be much clearer. You should do that in your menu. A menu should become possible. This is an example of how you should not do it. This is a Dutch website. It's great content. It's about how such children things to do on vacation. And they may categorize everything in the country out there. Because they have categorization of every province of every region. But you can't find anything. It's like a search engine. So it doesn't solve the problem here. You need to make a category that makes sense to your user. That will help your user to find something. So such structure is important for the user. If such structure is your visitors will more easily find what they are looking for. What it will help us to estimate with SEO. Well, the way your site is structured will give you an important clue on just where to find your most important content. So your such structure determines whether or not a search engine can lay a stand on what your site is about and what your site. In order to really understand that, you just need to know how Google works. So, I'm going to tell you this. So search engines like Google follow links. And Google actually consists of a crawler also called a spider or a bot. I don't know why they have three terms for the same thing, but it's true. It consists of an index and an algorithm. We'll start with the index. So Google saves everything, all the content that's out there on our pages, in a very large database that's called the index. So the index has all the websites, all the websites that we have in it. Just, it's huge. And in all this, you have, when Google exists, you have search engines before Google, you have to apply to the search engine and say, hi, this is my website. Please say this. And Google is the first one that may end but if you don't have to apply to Google, you can't reach your password. But in order to get indexed, you have at least one link from an external website, linking towards your website. And then the little crawlers, both spiders, they will be crawling through the web and following all those links. And then she'll say, a link to her new website. I'm going to follow it. That's the first time they come to your website and they will put in the index. They will save the content, the headings, the links of your website in the index. So let's put it in the index and save all these things. That's what Google does. And then it goes around and following some more. So we won't come back to your website. Some websites are called really, really often. Some websites are called less.  Google will come around more often. And it also depends on how often you have your website. Because if your site is reactive, Google has to come around more often to make sure that it has the most recent version saved in the index. So, Google comes around whenever it's in Slack. You can really influence that. So in that one, you're in the index, so your site will just magically pop up if your user starts into Google searching who wants to be fun for you. Well, sort of, but your page is the only page that is competing for attention for Google. So, searching for WordPress SEO gave about 22 million results. And then Google has to decide which results pop up of highs. And I think in this case they like a great job. They really understood which one did you get by highs. Yeah, but there are all kinds of ranking factors that determine which one is top of highs. And ranking factors will be side-speed, it will be in the content of your website, it will be in the number of external links going through the world for your website. But it's also the way you internally interact. And that's something you can control so I really like them. And all these ranking factors together is what we call the algorithm. So I said Google consists of three things. The index, which is a really large database, these fires which follow the links and the algorithm which decides which results will pop up of highs and switches. So I've played a bit on how Google works to tell you this because it will help you understand why such switches are very important. Very important. So the most important thing you need to understand to remember is that Google follows links. It follows all your internal links. So the way internally link your posts decides how Google will crawl through your website. And how it will index it. So if a certain page gets lots and lots of internal links then Google will come back very often. If you have a blog post with little or no links Google will not come back very often. So it won't be indexed. Understanding more links means that Google will come around more often. So the ways for your website is really important. Pages that have a lot of things important to Google will appear more important to Google Pages that will not have a lot of things on a single post. But as I said before it's also about context. So internal links are really important because they are like the gateway to catching index. But the way internally the context of these links is important to catch your site. So the first status get it in the index make sure it's saved and the other one is make sure that the page turns up highest in statistics. So as we've seen in recent years Google has become more and more able to really understand how text is like that. And it's also able to understand where on earth a link pointing towards another page on your website actually makes sense. So it can read the sentence in which the link is embedded and if this one is a contextual, logical choice for a reader to click on and go to the area that will make it more important that if it's like a link just put there because we need to have links pointing towards a certain article. So if a link is contextual if the text surrounding that link makes sense then this will lead to higher ranking if a certain page has a lot of those contextual links pointing towards. To sum up internal links are important to catch your site index and the context of internal links is important to catch your site. I've already spoke of two reasons on why such torture is important. First one was because of the user. The second one was because she wanted your site to get indexed and ranked and then there's the third reason why such torture is important and then the third reason also has to do with SEO. So on your site if you have a blog, you're probably writing about the same subject but those who tend to write a lot about SEO. So I wrote like 15 articles about such torture each covering a slightly different possible. But there are folks who want the same words and if you do not tell a Google which one of my articles is the most important one Google will not know and I will be competing with my own consultants and you know there's a lot of algorithms out there you should never compete with your own consultants. So in order to make sure you're not competing with your own consultants you should have a decent site structure you should tell a Google which is my most important one I want you to rank that one higher than the search engines and the other one should rank for all our search terms which are slightly more or less competitive. Go tell more about that next. To me like Alice, here she is. If Alice wants to make piles of her stories just like I suggested she would do and she would just do it randomly without putting her most important story on top that nobody would ever know which one was most important to Alice. And it's very important for everyone website to think about which story is the most important to you. Which story do you want to rank Alice with? Which story do you want to quote on top of your file? That's so I have to talk now about how important that is but I want to give you some tips on how to improve your site structure so that's the second one on top. So the first step in setting up a decent site structure is to decide which articles are most important ones. Which articles do you want to quote on top of your file? And when we talk about important articles in SEL usually we'll talk about important articles. Some people call it evergreen articles and important articles are these lengthy overarching great well written articles that are closest to your mission that really tells something about your company. These are mostly informative they're very lengthy so that's the thing that people think about. I think that people do not think about their current size enough. You should think about which are the articles I'm most proud of. Which are the ones I would give to people to read if I could just give them four articles. Which are the ones that make people come back to my websites or maybe borrow my products. So I think you'll need some time to think about which are my favorite stories which are my most important pages. Lengthy articles tend to rank higher in search engines than short ones. So it really pays off to write a decent, well informative lengthy article. So what makes for a good score stone oh that's the one I'm going to tell you should be rather long and informative and usually your cornerstone tackles your most competitive keywords. So these are keywords you want to learn for but have a hard time because you're also ranking for them. So the cornerstone usually tackles that keyword. The one you really want to go off with. But what about a sales page? When I was thinking about cornerstones and thinking about doing it at Yoast, we get lots and lots of traffic through our informative blog posts but we also want to rank for a sales page. So when people are searching for buy Yoast as your premium I'm most important with any kind of lengthy article about cornerstones. I want to get them to my sales page and show them how to buy a product. Maybe give them some information but if they are searching, their search intent is buying as your premium that you just find your sales page. If people are searching for your brand name or have a search intent in which you're really prone to buying you should have a sales page on top. So cornerstone pages, the informative ones, each of the ones you're going to rank for but also your sales pages. I need you to really incorporate your sales search and make sure these ones come up as well. So please take some time to think about your most important pages which turns when you really want to rank them and what is the search intent behind these pages. So you probably have some informative ones and you should have you should create a really good informative course on content release. But you also have some search names that are related to your brand product and you should make sure you have your own pages and sales pages. So sometimes thinking about which one you should put on top of your pile and it's all a matter of words. So how do you actually do that? How do you make sure with such structure that Google knows which one is most important for you? Well, a great way to do that is to make sure you link from your homepage to that important page because your homepage is always the most important one because it has probably the most external links pointing towards it. Someone mentioned your brand or your website in a general way it won't probably link to your homepage to your homepage. So if you have like a few articles that are really important you could make them appear on your homepage. But at most there are about 16 cornerstones and we have like a number of products that can link from all of these articles from your home page that's just important and ridiculous, it will get cluttered and master you. So then you should make categories and make sure that the most important articles of a category are based on that homepage and of course from the homepage you have linked to the categories mostly for the most important. That's one way of saying to people these are my most important ones who will come around to your homepage really often they will easily get to these most important ones. So how do you use your categories? How do you do this? So you should group the articles together that belong together. As it's science falling in love you need to think about that earlier. But what if she really enjoyed science and wrote like half of her posts about her stories about science and the other two categories became really small? You should make sure that all of your categories are equally large because otherwise Google has a hard time crawling through a really big pile of stories about science. The same as if we were to find a story of a big pile that is much harder than if the pile is small. So make sure that your categories are balanced or about equal size. A good rule of thumb here is that no category should be twice as big as any other category. So if you have a category that's twice as big you should try to make two categories of it. So maybe Alice wrote about science and she wrote in science about stars and science in languages just making this up. And then she would just divide those stories into two and make new categories on the website. So I talked about categories but these are all non-contextual links and it will get you inside the index and it will do something but the context is to get you over to 2018 so you have to do something about the context as well. So there's another way but where you should also be linking to one another to make sure that your most important story gets on top. And there's one more second tip on this. You should always remember link from the tails to the head because I will tell you later just remember now link from the tails to the heads. So think about your most important cornerstone and sales pages. These will tackle the most competitive search terms. So in terms you really want to be found for so maybe you really want to be found for a vacation in Portugal but there are like 16 other sites that want to be found for vacation in Portugal. So that's all. You could probably get away with less competitive keywords like Holiday Home in Porto because Porto is a smaller region it's a city I understand so less people will be searching for that. So I have keywords or competitive keywords where a lot of people are searching for as usually are general keywords but more specific the keywords become the less people are searching for and the easier it becomes to rank for these search terms because less people are searching doesn't mean that's useless to rank for this the best strategy of it because if you write a lot of small posts each focusing on a slightly different aspects of Holiday in Portugal you will get a lot of traffic with these long till articles all together so that could be a great strategy and on top of that if someone is searching for an apartment in Porto they are much more liking to actually want to buy something more or less something then it's something somebody is searching for a general term like Holiday in Portugal so the more specific a search term becomes so the more prone people are to buy to become an animal so these long till keywords although they are they are less searching are actually really good to focus so this is how it works I am going to rank for the search term that's really hard and if I were to divide my attention and write like 5 or 16 and focus on different aspects such structure and cues importance of such structure internal linking internal linking strategies and such structure practices I would generate traffic with all of these long till keywords and I would also be able to rank the search term for my most competitive article so the difference in this strategy is that your course on article actually will go ranking as well and that is you go only if you do correctly if your search structure is well because so what you should do is all these different blog posts you should all have word transactions for anything towards that one important one and in my case it's the ultimate branch of the search structure so you have these little blog posts focusing on different aspects of the search structure and you all put links towards that biggest one to most important one and then we will see through the linking structure hey, all of these ones are pointing towards the search structure that's the most important one that's the biggest one and eventually over time you will start ranking even for the more competitive search term and it's a great strategy to make sure you start ranking for competitive keywords and it also will help you to get more search for you so linking from the tail to the head what you should be doing to get your most important article right but the master linking from the tail to the head you should be linking to our articles that are relevant as well but at the end of the day you should make like a kind of Wikipedia like model Wikipedia has a lot and a lot of text which are all contextual so you go internally click on everything that has to page it Wikipedia mentions it and because all of these links are pointing towards each other it gives like a model in which I think tries to think within this actually to our articles on your side the cover topics that are related to the thing your writing, your text this is hard but we made a new thing but it's not new but it's only recently we translated it into Portuguese we did that yes it's available in Portuguese for about a month I think to put contextual links to your text so what our plugin does is it analyzes the text you are writing and sees which words you are using and then it looks in this little database and it figures out other articles you've already written and these are quite similar because you use the same words as you are using now and you should try and make a link to one of those and this actually works really nicely and we also make sure that your cornerstones and your most important articles always are treated with like a priority so they will appear on top of the list of the suggestions we make and if you use this linking tool it will be easier to make contextual links and it will get a ranking so in the end you should make like a triangle of links within these posts you should have multiple relevant textings to one of those posts that are useful to link to posts that have value to your readers that's the context such a triangle of links only will help with your ranking if the links are contextual as it says they have to make sure that the links make sense so just putting links in a page will not help if they are just links they will also only help if they really add value and that makes sense because Google's mission was to organize those information and make it universally accessible and useful they wanted to make information useful they will only rank posts and pages high if they are actually useful and put in internal links in the text that don't make sense it's not useful for anyone so I've already discussed two tips on how to build your site structure the first one was to decide which storage you want to put on top your bio will storage are the most important to you and my second tip was to link from the tail to the head and I will come to my final tip on how to improve your site structure and this last tip has to do with orphaned content and the term orphaned content I think we came up with it ourselves I don't know we came up with it refers to those posts or articles that have no links pointing towards them so you wrote an article and then forgot about it and it has like a link from the archive which it is in it's out there so Google will get it but you're never linked to it anymore so there will be two visitors on that page because well nobody ever comes there you just have to know where it is and Google will not rank it very high because it never comes around it should post and this happens especially happens when you're working with those authors or when you're writing a loss in a short period of time you forget what did I write about so orphaned content lacks tax kicks and if a post does not receive any links after it's published people will not find it anymore if an article is important to you you should make sure it has plans to your place pointing towards them otherwise people will just forget about it so make sure your audience and your Google will find them orphaned content posts so linking to it will generate traffic and will help Google and your audience to find it you can identify orphaned content in your social you can just see where you want to have content with no links pointing towards them we also have that type of content and that is like an announcement you don't have to identify links pointing towards so orphaned content does not necessarily ask for a new product but if you want articles to get attention you should make sure that it has links so it's very important to remember that a site structure it should be part of the process your site rules and thus the structure will need some maintenance it's just it's just something you need to do for everyone to know about if you're adding content you have to clean it up as well your site needs to be cleaned up so it never ends and it's a very essential aspect of an SEO strategy if the structure shows what is important it shows to Google and it will show to your visitor and what I like about this is that you can really influence something so you can really make a difference and start improving today because you can really update your internal linking with a few steps you should really make an effort but still it's hard to write a really high quality content going to add decent attention so it's a really actionable aspect of SEO that's what I like about it so let's look at the key takeaways on site structure and SEO so Google follows links and that makes internal links really important what you should do is you should decide about your most important pages you should really make an effort think about what's important to you and then decide which articles you want to pull on top you should link from the edge link from the delta yet I always say the backwards and it's totally gone link from the delta yet use your internal linking to improve your linking and identify and solve your content but the most important thing I've said to you today is that internal links are important to get your site index and the context of internal links is important to get your site right so thank you for your attention that one's there it's waiting the other side thank you for that earlier in the piece you gave an example of cyber back navigation because it's following a hierarchy like continent country state location province city city that makes sense for a human to organize content in that way right like Europe whatever so how do you balance that if you have a hundred pieces about Porto in Portugal in Europe and then you have three pieces on New York City in New York State in the United States in North America how do you balance that natural hierarchy against the SEO needs if you ask yourself what your website is about because you are writing all about one subject and all about the others then your focus may be slightly off sure can I put in the context say of a worldwide travel blogger traveling around the world for 20 years and wherever they go they write so the longer they stay in one place the more content they write but the content isn't necessarily which I would say is slightly something like that and then I would still I understand I would then because you've done so much in one country I would divide that country over regions because there is enough to tell there that would be the thing or I would make two websites and one about Portugal and then one about the rest of the world I understand that it's not a really big problem but when you're writing about one subject a lot that's probably an important subject to you and if it's only one category then that most important subject gets the least attention from Google so you don't want that so you need to be doing something there and maybe in your menu you could decide although we always say your menu should reflect the structure of the website but you could do something differently in your menu sure thanks so I want to know what is your opinion regarding mobile websites because we have less of space and for example some content must be hidden for example in tabs or whatever does Google handle the content the same way if your content is hidden from your views and tabs you're asking Google finds for example a slideshow for example a three menu tabs that you mark one or the other one or two or three must be hidden and one is shown no but it's only hidden and if you click on it and go up here Google will read all of that I don't think that doesn't matter much only if you set Google with like an index then it will not index but otherwise it will be fine I don't know in this text it's all over I think it will be fine normally you have a commitment in order to show something so normally Google will handle it differently because it's shown and the other ones it's hidden and might fall or whatever I don't know for sure if I understand what you mean maybe we can talk about later I have a question and I heard that if you want to rank a page you should put that page in the menu and link other pages to give power to that page I said if you really want to put like a story on top then a link in your menu and a link from your home page will be best but that's like impossible because you can't you have other things to do with your home page as well and if you have a lot of important articles you can just put them on your home page so then you have to make categories and this should be in your menu and then you should make sure that you link to that most important page from that category page so that you are two clicks away from your home page so important articles shouldn't be too many clicks away from your home page I think that's the basis but you should put them in your menu that's what we learned do you understand? Yes, I have another question should categories be the same that page we want to rank for? category so if category pages are the ones she wants to rank with so I was talking about horizontal and you were talking about category pages these can be the same but in our case they aren't so we do not rank for our category pages but I know people who do so you could make a really awesome page of your category page but you'll need lots of contextual links and you should make sure that's a lengthy article because you'll need a lot of text in order to get ranked and in our case our category page is like a small description of what kind of things we write and you'll not be able to rank with that I was just wondering do you have any because I didn't hear you speak about micro data and you wanted to know do you think it makes a difference because it's like a better way for me to think and to make good understanding we don't have it yet in our time but we are thinking about it we have it in our local as you plug in but something that's on our list but due to the Gutenberg project our entire roadway was slightly off this year so the things we wanted to build and to do except for the Portuguese we did it in Portuguese we were a very bad we had to put all our development efforts especially in Portuguese which it is but it's something we think about and it's I understand that from the really point of view you are reading something and understanding and you go there and also like you can sign in to have it in your home page it's the best way to learn Google basic in Portuguese when you talk about making good understanding I think we have that I agree Hi, thank you for the presentation You're welcome The process that you described like thinking about the site structure and the content and making all that works on existing content like imagine you have a website with hundreds of pages and articles that people were creating along the way and now we want to give them some structure if we start rewriting them and do that Yes, so you should ask yourself which one of these genres is most important to me and then you protect those as sources from articles in your studio and go into articles and collect our own suggestions and then find a good way to put them and just go ahead It's a fun part of this You can raise your hands for models or today If you want then you can start today Thank you for the presentation You have been in the internal links It's a great way to make Google go more often to the hardware site for example I think of a simple PHP script that we can write sentences with links and randomize every day for example It's this kind of behavior that Google wants or it's like yes you and we No It's not my expertise but he was already shaking his ass So I think the base if it feels like a trick it probably is a trick and Google will not like that and I do not know how big the Portuguese language is and all that you can get away with lots of things because such as the version of language area and Google doesn't care and so for any I think of what you have to say to make that understanding So don't do that Hi Most of the strategies that you explain here today also serve humans and they are good for finding content and finding relevant processes we are working with an algorithm that we don't clearly understand How do you cope with the need to make sure that optimizing for search engines also optimizes for humans Long term I think it's the same thing So five years ago we introduced something as holistic as you so when we're optimizing for search engines they are not optimizing for humans they are doing something wrong it's optimizing for humans so if you want to be the best then you should optimize for humans as well and still you have to think about how Google works and that Google isn't quite human yet but something that's going against user experience that you're always on So that's I think the basics are if you optimize for your text you should use your focus keyword but if the text becomes hard to read then that is wrong So whenever you feel like I'm doing something that is not optimal for my universe then it derives the line Thank you You talked about categories and subcategories imagine in the travel blog if you have for example 100 posts from portal in two from United States should you create some subcategories to portal not to United States or not to New York president You could do that If you haven't seen the example I think your website is about portal and you have like an outing so you should and except for if you want to go ahead and write a lot about United States and if you want to rank for things in the United States you need to write more posts because always your sites and your ideas are balanced I did understand the question that the person was talking about earlier somebody who is vlogging and accidentally has like a skewed thing It doesn't make sense to me No but for example we have more subcategories of a category and not so more to the library So it was really about the team It's the same way Any more? You talk about long form contents How long? Sorry? You talk about long form contents How long? So 1000, 2000 Any... The longer the better I think but you need to make sure your text is well written so the longer your text becomes the harder it becomes So if you want to write a really lengthy article that would say more than 1500 words then you need to do something with the structure of the text otherwise your reach will just get lost So for normal articles those who say 300 and 50 words for the cornerstones I think we say 900 Yeah, and then our cornerstones are much longer than that Micheli used to write posts always liked to touch the words but for a cornerstone I think the cornerstone could be 1500 and 240 Yes And make sure that you have a lot of stuff I have a short sentence which I would like to leave to read because that has really started Any care about the images? How about the exits? I think people don't care about the images So you should definitely use images I don't know how good Gula's is becoming better in recognizing images I need to make sure that your descriptions and your articles are all in the right way But people care about images so you should always use images Since we are talking about the content of the text the structure of the text and you think that it shows in the checklist of if the text is okay the really the transition words it's a new thing and it's causing some struggle to find that to have I mean We have an important piece already Yes It's entirely variant because we have linguists and they have to really dive into a language and I don't know if it's variant so maybe it's not working correctly that could be the case Well, we try some words that in Portuguese are okay to use and everything falls down and it doesn't change To explain transition words are also called signal words words like thus, maybe because you should use them because they help a reader to understand the text because these words are like signals now something else is coming up So using those transition words is something we say you should do I'm going to check whether or not our Portuguese translation maybe already but it's a lot of work to make a passive voice to recognize a different language that takes all those really smart people dive into the linguistics of the other language so I'm not sure that's right yet but I do understand because I have more time finding those transition words as well so that's a hard thing to do I know and if you have one word good it's okay but if it doesn't recognize transition words then there's something wrong because it should and now I'm going to talk to my colleagues and say fix it for the Portuguese people That we have now a new way to search voice search so to rank to that is different or the tips are the same well if your wants to rank for search you can only be the number one because the other ones won't here so I have a Google loan thing and then you ask what is the matter description you should do that and then it gives you the answer that's from our website actually so we're the number one and it reads a lot what's the next description it is so it becomes hard to rank for voice search and maybe in the future we'll have voice search but we'll also have a screen in which the results will appear but nowadays it's just hearing this means that your text should be really really awesome because listening to a text is even harder than reading it so then the demands to readability of your text become much much harder it's hard it makes it harder so my husband doesn't think we have voice search he uses it the whole time but most normal people do not use it yet or at least actually it's different between the way the Google reads the page or the post in the press for voice and for normal or what do you mean the difference between as a page or a post is different no, I don't think so it's either way so posts and pages are I think also really a worker's thing so I don't think Google cares hi it's a good idea to put the tool on they don't read snippets at the top of long posts but a snippet of one is the mouse that's good idea I started reading at the beginning of the text at the bottom I started putting at the beginning of the long article and I'm still trying to figure out if it's okay I always, because when in the old days when you were writing for newspapers you had to always hide the best thing of the text for the loss but for the internet you just have to tell them what it's about because otherwise it would get it away already and to me it was just well, because voices only is the first paragraph so if your first paragraph is like the whole thing that's a nice thing to see news thanks Mark, every time we're developing what you are working on will the suggestions to be made instead of being on the full page on the bottom of your thoughts be per the block yeah, well we're going to change a bit so Gutenberg actually gives us a lot of ways to improve how we give feedback but we don't want to scare people away when they open Gutenberg and do not see our green and red dots because some people are really attached to those so they will be at the bottom when Gutenberg comes out but we are working on all kinds of things to give feedback durable so you both thanks for this awesome final day first day of working people