Hello everybody. Welcome to Esoteric Atlanta. Before we get into the episode today, I did want to take a moment to give a viewer shout out to one of our viewers here, one of our friends here on Esoteric Atlanta named Tracy Woodman. Now like Adam, whose book link is down in the description box below, Tracy is also an author. And I wanted to give you guys a little bit of information about Tracy because she has written some pretty interesting books about mind crimes, which seems to be pretty much the gist of this great awakening, right? So Tracy said, when I was a little girl, I would sit on my bed and write stories. I don't know what happened to them. Sometimes I wish I'd saved them if only to have a good laugh. I'm sure they weren't very good. I mean, I must have been maybe 11 at the time, but I remember I wanted to grow up to be a writer. And to be honest with you, Tracy, that's what I wanted to be when I was a little girl too. When I was in the fifth grade, I wrote a book called The Golden Glow Cookie Jar. My mom still might have that book somewhere. We had to write it. I think I was in the fifth grade. It was for some competition. And I actually won the award for the best story. I wrote a story about a cookie jar that a little girl finds in a new home. And this cookie jar glows this golden color. Every time it glows, she would open the cookie jar. And there would be an item in the cookie jar that if she picked it up would transport her back to historical moments in time. So even in the fifth grade, I was a little bit of a history nerd. But Tracy, I totally feel you. I was the same girl. What started out as a challenge to write a book so I could say I wrote a book became a hobby and is now the fulfillment of a childhood dream. In the past few years, I have written three books, two of which are part of what is called Operation Minor Crimes series. I'm working on book three now. Some may call this series historical fiction because it deals with our recent history. The stage is set by revisiting the politics of the 1960s. Many may think that I what I write is conspiracy theory. That's okay. Although I can tell you that most of what I've written is verifiable. The series exposes some of the secret government programs such as the story is told from the viewpoint of a young family who was first affected by the Vietnam struggle. Then by the realization that the government is using college students, women and children as experiments to find ways to manipulate the mind, mind control, brainwashing, manipulation, manipulating the mind, call it what you will. The lives of the Stuart family are permanently altered due to these programs. The stories which expose these truth is told from the perspective of the Stuart family. Although the family is fictitious, much of which they experience has happened in real life. By reading the series, you will be sharing their experiences and emotions of living through these times. I know many who were in the military, dear in the Vietnam struggle. Many hesitate to read the series because they don't want to relive the pain. I understand completely. I want to let you know that the books mostly tell the story of what went on in the states and as witnessed by civilians. There is a chapter towards the end of the first book, The War Within, that might be painful to read. If you do want to read the book, please note that chapter 45 does take place in the Pacific. It is a short chapter. You might want to skip over it, although there is some important information in the chapter that rounds out the story. I am not a veteran, so no matter what I've done for research, I will never understand what you went through. I try to do justice to all the veterans in the series and will continue to do that as a series involves. I dedicate the first two books to the military and those who have suffered due to crimes. My heart goes out to all of you. In addition to the Operation Mind Game series, I am writing other books. Remember the kiss tells the story of a second chance. While incorporating the idea of reincarnation within the lives of the characters, I'd like to thank Nora Jones for allowing me to use her song, Come Away With Me in the Book. If you are interested in learning more about my books, you can visit my website at www.authorleawoods.com. On my website, you will find my recent work and you will find the works that will be coming soon. You can read my blog and find my research page. I share the research page so you can see the resources I use when writing my book. You will find many links where you can navigate your way to begin your own research as you continue to awaken while remembering to continue to work on yourself as Bryce says. I want to thank all of you who support my work. While I write fiction, I will try to be sure I incorporate the element of human emotion into my work. My desire is to bring out the best in humanity, even if the situation is dire. I'm hoping to bring healing through what I write. It may take me a little while to realize what that looks like, but I will continue to work towards helping all of us to move into the light. Thank you so much, Tracy. I will be placing all of Tracy's links down in the description box below. I myself am looking forward to reading your series and I want to say too, if there's anybody else out there that has some work that they would like for me to advertise on this channel, please email me. This channel isn't just about me. It never has been just about me. This channel is about us. We are all just walking each other home and so I am so proud to be able to showcase anybody's work, especially any person that's out there working for the betterment of humanity. All right, guys, on to the show. Hello, you guys. Welcome to Mystery Monday. We are running this Mystery Monday a little bit different than I normally do my Mystery Mondays because I wanted to run this in kind of a discussion because this is piggybacking off of the Mystery Monday we did a couple of weeks ago that had to do with Robert the Doll. Now, we are also going to be carrying over that conversation on Aquarius Rising Africa this morning at 10 o'clock Eastern Standard Time with Stephanie pulling the tarot cards and of course with Shanti and Mornay. So with that being said, that is why this episode is going to be run a little bit differently. With Robert the Doll, we know that the doll was used in some nefarious way to contain a consciousness or a spirit and that led us to a couple of other dolls. Now, one of the dolls I found, the Okiku doll from Japan I found that we're going to cover and the Annabelle doll. This also brings us into Lorraine and Ed Warren. Sorry if you see my eyes looking to the side, guys. Normally I know where to look in the camera. There's no reason I keep wanting to look over here. Anyway, I don't know. Strange day. But first, let's look at the Okiku doll because this is a new to me. So I'm just actually going to bring you over to this website right here. Again, normally I run this in like a storytelling type of way, but I wanted to have as more of a discussion because we will be following up on this on Aquarius Rising Africa in a couple of hours over with Shanti and Mornay at 10 o'clock. So the Okiku, the Japanese haunted doll that puts Chucky to shame. The haunted doll phenomenon isn't just crazed reserve for superstitious yanks. That's us and Chucky lovers. Now for everybody who's not an American that calls us a yank. Us in the South, we're not yanks. We call Northerners Yankees. So I'm just going to put that out there. It's not just an American genre. Yes, as a whole, we might have the most famous examples out there, but that just speaks volumes of our branding and marketing skills, not our ability to cross swords with the devil and come out on top. Robert Annabelle, we're going to cover her, Chucky, the Holy Trinity of Possessed Our Ars. These icons were bred and branded in the good old USA, but those icons and poster children of cursed sensation are goofy looking compared to some of the fanfare and examples out there at the world at large past the happy male induced borders. If you want absolute terror, if you want cringe worthy horror, if you want the sort of fright that makes, that might make the lights of Thor ask for his mother, then your best bet is to hop on a plane and travel to the exotic Orient to be exact Japan. The nation of the rising sun basically goes, hold my beer. Whenever we cocky Americans think he has just, he has the market cornered and everything related to the supernatural. Look, we have Jason Voorhees big deal. That's just a TV and an old BHS press play. Sure. Why not? We might have Chucky. We might have Robert, but Japan has more creepy crawlers of their nature and kind and any Hollywood pitch, meaning post Annabelle box office trium. Japan has Okiku, the haunted doll, and she's just the tip of the very dark iceberg in Japan. Yeah. Japan, you guys are the best when it comes to creepy stuff. So in 1918, a young man purchased the doll that would later on claim the name of Okiku as her own for his two year old sister. And the legend would kickstart a tourist flash. Japan during this era was still stuck in the ways of feudalism. While the world around her was embracing the process of technology and science, Japan was holding tight to her beliefs and to a rich mythology and fables. This was a land and still is by all accounts where demons, ghosts, vampires and other creatures roamed free. A land where goblins and evil spirits were constantly harassing normal folks.   Foxes were sacred and devoted animals.  I've known about this stuff. Some stuff I've known about for a long time and I just have shied away because it really freaks me out. Japanese culture was and still fought with legends and supernatural bogeymen and dolls, some of the more powerful instruments of magic. You don't mess with the dolls. The doll was bought in Saperro by 17-year-old Ikichi Suzuki in 1918 for his two-year-old sister Okiku. He was touring the region of a maritime exhibition and the doll instantly drew his eyes. The perfect little thing sat on a shop window enticing him. Suzuki didn't think twice. He went in and instantly purchased the figurine for a sister, used the last of his money for it. At about 40 centimeters tall and dressed in traditional kimono, the doll was at squizz it. His hair was raven black and cut to roughly shoulder length in tradition of okapa hairstyle. Her eyes were piercing coals that seemed to swallow everything up in their gaze. The thing was mesmerizing and enchanting, something to take your breath away. Suzuki went back home and gave the doll to his little sister. The tyke fell in love with the doll immediately. It transformed into Okiku's favorite toy and more importantly her best friend. Okiku played every day with the doll, took it everywhere and treated the figurine like a little sister. She would talk and prattle with the thing, feed it, sleep with it. She decided to call it Okiku, a mere duplication of herself. The doll never left Okiku's sight. Sounds very, very much like Robert the doll, right? Like I'll link that episode down in the description box below if you missed it but we know that when Jean got Robert, he never left it out of its sight and Jean named Robert Robert because that's Jean's first name so that sounds very eerily familiar. Then a year later, tragedy stuck. In 1919, Okiku died. Yellow fever had descended on the land and robbed the little girl. I think they meant to say robbed. Robbed the family of the little girl. Okiku died grasping for air and painted afraid. The doll held firmly in her grasp.  The family wanted to bury the doll along with Okiku but circumstances and governmental oversight prevented this last act of kindness on their part. The doll was never laid to rest with Okiku, the shrine. Okiku the doll was alternatively located in the family's altar, a common practice in certain Japanese households to commemorate the dead. The small shrine celebrated their daughter and marked her passing into the afterlife. That's when the weirdness started to occur. One day, the family started to notice the doll's hair was getting longer. Once a traditional shoulder length cut with the neat end, now a mangled mess of split ends reaching down past her waist. It was scruffy, different colors and felt different. At night, they started to dream of Okiku and sometimes the doll would appear by their side come morning. Oh my God! That's so much like Annabelle too which we're going to cover Annabelle on this episode after we talk about Okiku. See, you guys seem like a lot of these stories are carrying the same characteristics. So, we're seeing a connection between Robert the doll and Okiku and now we're seeing a connection between Okiku and Annabelle that we're going to talk about later. Alright, let's see. At night, they started to dream of Okiku and sometimes the doll would appear by their side come morning. The chilling events intensified and grew into a full blown acts of spiritual infestation. That is something that's a term that the Warrens use as well spiritual infestation which we'll talk about with Annabelle. Lights flickering on and off, banging in the house's noises, strange voices. The closer the year got to certain dates, Okiku's birthday and the day of her death. Over time, they were certain the town shaman spiritual leaders concurred that their daughter's soul was in fact trapped within the doll. This is what they thought about Annabelle as well but the Warrens have a completely different theory on this which is interesting which we'll talk about when we talk about Annabelle. In 1938, the family relocated to a different district. They had by now become accustomed to Okiku and had even grunt fond of their daughter's restful spirit. To them, it was magical and unique opportunity to interact with the dead, not desiring to take Okiku with them, fearing that what fueled her magic was a proximity to their daughter's grace. The grave, the family approached the local temple and asked them to care for the doll. The temple by now had heard countless stories of the amazing doll, the haunted doll whose hair grew every year. They were fascinated, skipping like school girls with the prospect. The priest gleefully accepted the charge and started taking care of Okiku. Over time, they've managed to confirm the veracity of some of the claims, particularly that the hair does indeed grow.  Oh my god. The priest have sent out cut samples of the hair for scientific analysis. Scientific examination of Okiku proves the hair was that of a human child. That's so creepy. Regularly the hair gets turned the doll stays happy and content. As the years pass on, the doll's fame grew and her powers further developed. She's bolder now, invading the dreams of the priest and those who come to visit her. She's stronger, her hair growing faster and wilder and she's even spookier.  That is so freaking creepy. All right. So, Okiku is located in a private shrine on display in a little wooden box in Menegi Temple in a town of, I went, I was a Zawa, Hoka, Hokido, Japan. I probably said that wrong. I'm sorry. She's there waiting for Hall to play with fire and have a one-on-one conversation with the paranormal and the bizarre. All right. So let's look at this temple. Again, you guys, I found this. When we get into Annabelle, we're going to get more back into the storytelling type.  There's the freaking Okiku doll. All right. And there are so many, so many crossovers between these, all these haunted dolls. And again, I'm going to tell you why the warrants say that no, children are not haunting these dolls. It's very interesting. When we talk about Annabelle next. So if you are from Japan or know anything about Okiku, please let me know down in the comment section below and also make sure to check us out over on Aquarius Rising Africa at 10 a.m. Eastern Time. So check your local listing as far as your time difference from the East Coast.  And I think that we're going to have to start to understand it because, hello, this is the Great Awakening. Ed and Lorraine Warren are two of the most famous people in paranormal history. Ed Warren was born on September the 7th 1926 and Lorraine Warren was born on the 31st of January 1927. Ed Warren was a self-taught demonologist and Lorraine Warren, his wife, was a clairvoyant. In 1952 they founded the New England Society for Psychic Research. And through this society, they ended up researching over 10,000 cases. And their research society was kind of unique. And in the fact that they didn't just use Ed as a demonologist or Lorraine as a clairvoyant, no, they had an array of different specialists on staff for each of these investigations, including medical doctors, police officers, members of the clergy, as well as researchers to try to find the historic significance between haunted locations. Ed and Lorraine Warren were so famous that even if you don't know who they are, you probably know some of the cases that they've worked on, including the Amityville hauntings, which inspired the Amityville horror, as well as other cases that inspired the conjuring. Ed and Lorraine Warren also ended up having a museum. It was called the Warren's Occult Museum that was basically in the back of their house. Now Ed Warren passed away in 2006, but Lorraine Warren only recently passed away in 2018. Now from my research, it looks like that her son-in-law and her daughter were running the Occult Museum, but unfortunately now it is closed. I don't know if that was due to the lockdown or if they were just kind of tired of it, I don't know. But regardless, the Warren's Occult Museum had tons of trinkets and artifacts from all these haunted locations, including an alleged demonically possessed doll named Annabelle. In 1971, a nurse in training named Donna received a raggedy and doll from her mother as a gift. At first, Donna just kind of snuggled with the raggedy and doll and left it in the bedroom, but over time, she kind of decided to bring the doll to the breakfast table with her and her roommate Angie, who was also a nurse in training. When I read this story, I immediately got the same sensation I got with Robert the doll, where Jean was starting to take Robert to do all these human activities with him, almost like there was kind of a trance over the owner of the doll. Well, Angie and Donna became very intrigued by the doll because as the doll started coming down to the breakfast table, they would see the doll start to move. And allegedly, eventually, they started to find little notes around the house written in a child's handwriting that read Help Me. Now, Donna and Angie were both in training at Hartford Hospital, Hartford being the capital of the state of Connecticut where our friend Stephanie is from. This also happens to be the home of Ed and Lorraine Warren. Well, over time, Donna and Angie ended up going on the same work schedule, which was basically 4 p.m. to 12 a.m. And since they were gone out of the apartment at the same time, they eventually came to notice that this doll was doing a lot of stuff when they were away. Angie, the roommate, told Donna that she had a friend who was a psychic medium, and so they decided to bring the psychic medium into their house to figure out what was going on with this raggedy and doll. Well, the psychic medium informed them that the doll possessed a spirit of a seven-year-old girl by the name of Annabelle Higgins. She even said that at one point there was a car accident right outside of the apartment complex and the soul of the little girl attached itself to the raggedy and doll. Well, at first, Donna and Angie really became very loving towards this doll. I mean, they felt like they had this little girl in their house that they were responsible for. They had to take care of, but over time, things started to get more and more aggressive. At this time, Angie was dating a man named Lou. And Lou kind of started to suspect that maybe this raggedy and doll was not what the girls thought it was or what the psychic medium thought it was. He noticed that there was more of a nefarious side from this raggedy and doll. He expressed his concerns to Angie and his idea was that they should openly burn the doll. Well, that night, Lou said that he had a dream that the raggedy and doll that they were calling Annabelle at this time after the alleged little girl who died. Well, he saw Annabelle strangling him in his dream. He woke up the next morning to tell Donna and Angie about the dream. And lo and behold, he had marks on his throat. Once the marks were noticed on his throat, he turned around and started screaming at the doll. At that time, slashes psychically started to peer across his chest. Well, Donna and Angie realized that there was something obviously more nefarious about this Annabelle raggedy and doll. At this point, the warrants were called in to investigate the case. The warrants were quick to tell Donna and Angie that no, this doll did not possess the spirit of a young child. In fact, Ed Warren as a demonologist firmly believes that there is no way that God would allow a deceased child's spirit to be stuck in an object. This was a theory I thought was very interesting hearing Ed talk about this. And in fact, I will place in the description box below a YouTube of Ed speaking on this subject. And this was something that I never really considered. Of course, we had this theory too with Robert the doll from a couple of weeks ago. We also have this with the previous story I told in this episode of a kiku about a child's spirit being stuck to a doll or an object. But of course, Ed Warren is saying no, that's not possible. God would not allow that to happen. He would take the child into the other side. In fact, what Ed Warren believed was that this was a demonic spirit. Ed Warren said that demonic spirits can often mimic children in order to make their way into the homes of loving, caring people. Exactly what had happened to this raggedy and doll as Donna and Angie were loving on this doll, assuming it was a seven-year-old little girl. Ed and Lorraine Warren believed that this doll before even coming into Donna and Angie's house had been used in an occult ritual. He believed that someone, some unnamed person, had conjured a demon and put the demon into the doll in order to cause harm. Ed Warren even referenced something called ritual magic for murder. Now I know from my studies of the grimoires missing from the Bible that when you conjure a demon, the demon then becomes a slave to you. As we understand now, when Lucifer fell and all the fallen angels fell with him, what we weren't told in church is that the fallen angels had no choice. They were kidnapped and brought down with Lucifer.  They're chained almost. We know that people who healed demonic attachments try to send the demons back into the light, back to God, where they too can be healed. And so that makes sense to me from my study of these grimoires, that if a person is practicing black magic and wants to do harm to someone else, one of the best ways to do that is to attach a demon to an object, a seemingly innocent object like a raggedy and doll to have it put in someone's home where it can cause a lot of harm and damage. Lorraine and Ed Warren ended up taking the doll from Donna and Angie and had priests come in to bless their home and cleanse out their home. The doll ended up located in the occult museum in their backyard. And so many people had so many crazy experiences with this doll in their museum, the same as Robert the doll. Now, as I said with Ukiku, there are so many crossovers and similarities between all of these stories, which we will be breaking down and talking about on Aquarius Rising Africa this morning at 10am Eastern Standard Time. As always, please join us if you can for the live show again Eastern Standard Time. So whatever time that is for you so you can participate in the live chat. We had so much fun with you guys last week when we spoke about Robert the doll. It was you guys that suggested we cover the cabbage patch kids, which will be coming up in the next couple of weeks, where we're going to actually do a live investigation into the cabbage patch kid factory that is here in North Georgia. So I would really appreciate it for those who can join us for the live show, even if you got to put your headphones on at work and send us your ideas too, because we're all doing this together. Stephanie, of course, will have our tarot cards. And of course, it's always awesome to get Shanti and Mornay's opinion on the matter too. I also would like to hear if you've seen Annabelle, did you ever go to the Occult Museum? And as always, I want to know your stories. Did you have a haunted dog growing up? Let me know all your thoughts, all your opinions and all your conspiracies down in the comment section below.


The National Drug Law Enforcement Agency and the LEA has made payment of entitlements to over 100 families of slain officers. The chairman of the agency, Brigadier General Bouba Mara Awar, making a cash presentation to the families in Abuji, apologised for the agency's delay in making the payment. Mara, however, says that the agency will continue to be responsive in ensuring that the future of its officers is better secured. As we tried to care for the families of our late officers, most of whom were slain in the line of duty, we also did not relent in our effort to promote their welfare. Through several measures, including the recent harmonisation of ranks, over 3,500 officers and men who are sorted as will be the settlement of the liabilities that are owed to staff in some instances over 10 years. To the officers and men who died in the line of duty, we use this opportunity to express our heartfelt appreciation for their service and sacrifice and for the families left behind our deep and sincere condolences. Like we all heard that since 2013 they've not done this. And like in my case, my husband just died last year and this thing has been paid a year after. It can only be God. And I return all the glory to God. I am indeed grateful to the president of Nigeria and to the chairman of the NDLA. We are grateful because this gesture will go a long way. It will help us down the line. It has been a prayer and a budding for all of us since our loved ones died. And then with the current administration coming to seek intervention for us, we are very grateful and thankful. For me in person, I wish the payment should be a year or months after the burial of that certain person. When an officer is announced dead and you know it's not easy, so this fund should come immediately or months after the burial, not years after. When I needed this money was like eight years ago, not today. Hello, hope you enjoyed the news. Please do subscribe to our YouTube channel and don't forget to hit the notification button so you get notified about fresh news updates.


Aw, what's up everybody? Once again, it's Brand Man, Shawn, and I'm back with episode number seven of Ask Brand Man, where every single Wednesday, I answer your questions from the comments section below, so make sure you ask those questions and always remember the golden rule that the quality of the answers you get are dictated by the questions that you asked. Now, let's go ahead and get into this thing. It's the mat work. Question number one, are DJs still essential in music? I think so. That's where Erskine Wheeler said, I hope I said that right, are DJs essential? Yes, in music in general? Yes, their core to the culture, maybe not every single part of the culture, but you have to think that when people go to the club, who's playing the music? When people go to certain parties, who's playing the music? Yeah, some parties, you might just have a streaming, somebody playing off of Apple or their Spotify or something, but especially when we talk about the club scene and people who are relevant there, who is playing the music? That's the DJ. Right now, if you're talking about particular for you as an artist, does the DJ matter? Yes, right? If you are an artist, that actually can benefit from those realms where DJs matter.  A lot of times people mess up because they're thinking about marketing in these sexy, non-essential ways, what's new, then what's the new lipstick?  Oh, now I can do a pre-save campaign, now I can do an email campaign through X, Y, and Z. All that stuff is great, but only thing that matters is the principles, right? That's how I figure out certain things quicker, right? By breaking things down to the principles because at the end of the day, right? If you're talking about a DJ, so are you telling me, right? You need awareness, so if a DJ plays music in a club and it gets awareness for your song, does that part not matter? No, it still matters, okay, that always matters. Cool, yes, that's essential, or that's relevant, right? Now, is there something, too, people experiencing the same song together, together as a unit and moving to it physically, right? That still matters, right? There's something to that, right? When people experience things together or even see other people experience things in a certain way, it influences how they perceive the song, right? I remember being young, my sister come back from college and she's explained me the whole picture of everything that's going on while this song plays and it instantly makes me think of the song better than I probably would if I just heard it by itself because now I have this entire image. It's like, man, I wish I was there. That's what they do to this song, right? Music does that and then you talk about working well in a club environment, you get just that and DJs are the heart of that. DJs are direct to the people, so it's a ground level and still a trusted, more organic source than running an ad on Facebook or being on the radio. It's one of the most organic exchanges still that actually still requires a taste maker of some sort where people accept it from that DJ, right? So, yes, DJs are not going out of style. They might not be the hype of the town anymore but DJs are irrelevant. There's a lot of relevancy and I can break that down for a long time but I'm gonna go into number two, all right? Harry Williams says, what are the four basic steps that a hip-hop artist can use to draw traffic to a YouTube video, all right? So, number one, a YouTube ad. And you said four basic steps. I'm just gonna say four ways that you can get traffic to your stuff on YouTube. Number one, a YouTube ad. Point blank is simple. Number two, you can get posted on somebody else's page. Number three, you can become an intro or outro, right? Where you have an aggregate page that might post your entire video but you can also become somebody's intro and outro. Hey, I wanna just reach out and I think my music matches your demographic. Do you mind using my song for the intro or outro, have a little credit somewhere? That can work as well, all right? You also have something that's very, very, very underutilized and that's the community tab. But seeing amazing results come from the community tab and people don't necessarily value their community tab properly because a lot of people don't ask for it, all right? So, you can get a lot of great results from larger pages if you use their community tab. That's another thing. Even getting in somebody's video, I don't know what you call it, it's a card of some type on YouTube. So, this is a bonus, I'll give you a number five. There is a card that pops up in your YouTube video. I might try to put one as I talk about this, right? Pop up in your video and it'll tell you the next video that you could watch, not the end card but in the middle of the video or it could lead over to another website. You can ask somebody to put your video as that and promote your video as a pop up during another video or maybe a service you have. I don't necessarily say just that for artists heavily but that's just another route and something that you could use if you think about it, right? But community tab, definitely underutilized, intro-outro, works, done it and seen great results from it, posts on aggregate page, that works, YouTube ads, of course they work as they are. But if I had to choose two that I say just have great results and are underutilized still that would be an intro-outro, crazy results. I've gotten from that and then the community tab. Those two things right there, all right? Now, appreciate the question, Harry Williams. I'm also going to check out Lapid Stone. Lapid Stone said, hey, brand man, I have a question. How do I monetize my profile account reach on Instagram to sell albums and merch or get brand deals slash collabs? All right, how do you monetize? I don't know if you're saying how do I turn on a monetization feature in some way or are you just saying how do I get more sponsorships and things of that nature? Now, let's just go with the latter, all right? If you're talking about how do I get more sponsorships? How do I position myself as a brand that people care about and want to be a part of? A lot of that comes from that aesthetic that you built out, all right? Just point blank, do you look like something that's interesting, something that's cohesive? It doesn't have to be professional, high quality. It needs to have a cohesive feel that a certain demographic can relate to it, all right? So, because me as a company, I have a message that I need to get out to a certain demographic, all right? And if you match that demographic, beautiful, all right? Your aesthetic, you know, my demographic might require super, super high quality visuals. My demographic might actually require a lower quality look, right? A more organic feel and actually hate super high quality. So first you need to figure out who you are, what you're trying to do and accomplish. And once you do that, then you can think about companies and sponsors that want to match with that. And if you need any help with that, actually when I'm thinking about it, this is the perfect timing. So at our agency Contragram, we actually just launched a small, you know, we're testing it, the ability for artists to reach out to us and do an audit. So we're going to audit people's entire web presence and profiles and do a diagnostics where we can show you exactly what you need to do to improve all your profiles and better yourself for brand sponsorships, companies to partner with higher conversion in general. Just getting an entire thing into a cohesive brand narrative story and something that's actually going to be something that not only, like I said, gets you better conversion, but a brand sponsorship capability, all right? But I'm not going to go into that deeply. If you want to check that out, www.contrabrand, like brand man, contrabrand.agency, check that out, understand that if you want to position yourself for growth, right? It's all about understanding what you have going on. Artists, too many artists want too much without even knowing who they are, right? Without having a strong enough identity to be attracted to other people. So if your identity isn't strong, you don't know what direction you should go. Why should somebody else just see you and then choose a direction for you? There are some people or people like, man, I know exactly what to do with that guy. He doesn't even know what to do with himself yet, but most people, you really have to mean something to them and already exhibit something, even if I don't know, or even if I don't think that you're for me, I should be able to say, yo, you need to meet my friend X, Y, and Z though, right? Or he would be better off if he met this guy, even if I don't know him, but I should be able to know where you belong, all right? If you don't know where you belong, don't expect other people to know that either, all right? Laborstone, good question, man. Shannon YouTube, no, Shahan YouTube asks, you can send that teaser traffic to Presave which does help the DSP algorithm though, no? Okay, so what Shahan was referring to is, I did a video basically telling people, stop doing all this promo before your actual project release when you don't really have any fans or it's your first song ever, right? It still applies here. Why are you running an ad to hype up a track that's never been released when you have no fan base? Yes, you can run a Presave campaign, you know? Good alternative, I see where you're going with it, but no, it's not a realistic alternative, right? It's only a good alternative if you already have a fan base because you're gonna still expect a lower conversion, right? From people who don't already like you to now just sit and wait for a song to come out, save a song, right? That I don't even know if I really like the whole thing, I don't even know who this artist is. There's a deeper level of relationship with saving something, right? Well, even if it's not going anywhere on my private playlist or on my purchasing site and it's not being like taking into my home, saving something, that's a slight deeper relationship than connecting, then just, yo, let me click and listen, okay? So you have to understand, it's about not wasting, not wasting any time, not wasting any attention.  So if you're in a position where there's ever any question on whether I'm gonna get value out of presaving more than I would get value from just waiting and running the campaign without a shadow of a doubt, do not presave, you're overthinking and you should, if you can't even get like 100, 200 presaves off of just dropping it, right? Dropping the promo, no advertisement, it's coming from a current fan base. If you can't do that, there's no reason you should be doing a presave campaign, all right? Like that's where you should be coming from. That's where you're gonna get the value out of a presave because yes, it does help the algorithm, but you have to have enough people and why spend enough money? It's why I spend that much money because you can, let's say this, all right? I could spend 10 times as more that it would cost to get the algorithm triggered than it would if I had the right level of fan base, all right? Or I could just wait till the song was dropped, market it then and when they see it, they say they like it in that moment, they can check it out. Trust me, I'm not gonna pull up any stats, right? But just know that the stats play out where it's better for you to just wait. You don't have that fan base to watch, that's already paying attention to you organically. You're not gonna see the impact. In most cases, there has been a couple of cases where it's been the opposite, but those tracks had other novelties about them, all right? So that's it, appreciate the question Shahi on YouTube and we appreciate you questioning something I said in the video for clarity so I could clarify for everybody else. All right, now Micah Scale says, yo, I'm getting 400 conversions on Facebook ads, but only 140 streams in troublemaking. I'm messing this all up. Yo, I'm getting, I got 400 conversions on Facebook ads but only 140 streams in troubleshooting. What do you think the problem could be? All right, it's pretty simple. If they're clicking, they're actually clicking, right? Let's say you have a smart link and they're clicking that link and that's where the conversions are but they're not getting to that next stream place. You don't see them registering. A couple of things are happening. Number one, the low time of whatever page they may be going to might be too slow for some reason. Also, all right, something that could be, look, just real, Spotify, most of these platforms do not consider you to have a stream on it till you get 30, 40 seconds worth of listening before, you know, to consider the stream. So if you don't have somebody listening long enough, it's not a stream. So maybe in the first 30 seconds, they say, yo, I don't like this. It's not good. Click. So you had 400 people possibly listen but only 140 of them even thought it was good enough to listen past the threshold where it's consider a listen to the platform that you're using probably Spotify, right? That's it, right? At that point, if the people are clicking over and they actually convert it to the streaming platform, it's either the low time or something where something's being lost or maybe you have a crazy graphic or something that's turning people off but it's highly likely that they're listening to just enough of your song to think it's trash. It's a possibility, consider that. All right, now last but not least, I'm gonna go with a comment of the day from Drunk Beats. He said, shout out, he's keeping it real. Appreciate that. I tried. He said, the six, six, six days single release plan, some are advising and promoting might also just be a way for these people to gain a lot of watch time on their YouTube channels. I ain't never heard of that, bruh. I ain't know if people are doing stuff like that but yeah, yeah, yeah. People are definitely gonna do things to get attention, naming it something like that. Man, I get used to you so much, man. It's crazy, but yeah, I'll say this, man. When it comes to listening to advice on these pages, a platform like YouTube, it's all about watch time. So a lot of these people, there are a lot of people that I know who are giving advice opportunistically because they can get paid off of YouTube specifically and they're not actually doing this marketing stuff for real or they're not finding great success as an artist, so let me give a little information and say one thing that works, that I've done and hopefully get more views, right? That can make me more money off of my YouTube than I ever made off of my music. All right, there's a lot of motives because marketing is such a hot topic and it's easy to get people to listen at this time. It is, people wanna know how to grow, right? So everybody wants to become a marketer and give marketing advice because they can get views and try to get money off of those views or try to build a fan base off of those views. It's a very real thing. So understanding that it's an opportunistic moment in time in this space, particularly around the subject of marketing, know that, see what people are saying, checks out, see if they're doing it. Are they practitioners? Even an artist who does it themselves, like they're doing it for themselves, that can be meaningful, right? It means, okay, he at least did it for himself and worked for himself. However, just because somebody shows you inside a Facebook ad platform while they do it or a YouTube ad platform or something like that doesn't mean that they really know what they're doing. They might literally just know how to get here. I moved to a new city and I have to go to work just because I know how to go to work. Does that mean I know my way around the city yet? I might not, right? So don't even look at that as something that gives somebody authority in the space. Now, if it worked for them or they did one thing that worked, it means it could work for you, right? But it doesn't mean it will work for you. That's why this marketing thing is about finding your path, finding your journey, right? That's custom to you and building from there, right? And each path has its own levers to pull. Each path has things that have to happen in a certain sequence, right? So you mess around, take some advice from somebody else's path that might not be applying to your path at all or it might be step five instead of step two on your particular path. That's how artists run in circles or run in the brick walls and get frustrated and maybe lose money until the point that they don't have any money to invest, right? And they give up, right? I've seen it time and time again. So yes, pay a lot of attention. Preachers you saying that again, drunk beats, but pay a lot of attention to who you're getting to get some advice to, man, my girl's crying over there. Hopefully y'all can't hear it, but that's cool because this is the end of this video. I appreciate y'all for watching. If you wanna get some advice, some deep advice that connect with us and find out some information custom to you, try checking out brandmannetwork.com. It's more than just a host of courses that really are relevant to artists from people who actually do it every day. It's also a great space to get advice from those people who do it every day along with a lot of smart artists who are actually applying stuff versus just spectating and commenting on some videos, all right? So check that out as well, brandmannetwork.com. Other than that, hope you liked this video. Coming back with another episode of Ask Brandman. If you liked this video, go ahead and like button. If you like it, you might as well share it. And if you're not subscribed, you know what to do. Hit that subscribe button.


Yeah, I think Tech Talks. I'm Jay Fidel and this is Think Tech Hawaii. We talk about YouTube. We're going to talk to some that's been out of time, some of the many secrets of YouTube, who are exciting. And Fatih Yannick, who is a student at the Academy of Creative Media at UH Minoa, is going to tell us about some of those things on YouTube. Welcome to the show, Fatih. Hello. That's it. Hello. Give me more. Thank you for inviting me to this show. I'm excited to talk about YouTube. Yeah. Well, we want to make you a star. I'll put you on MSNBC soon. Okay, YouTube. What is YouTube and what should somebody who doesn't know anything about YouTube know about YouTube? So, YouTube's banner used to be broadcast yourself for a long time. They removed it now. But that's basically the idea with YouTube. It's a video platform where anyone can upload anything basically, almost anything. That's the beauty of YouTube. And that's also sometimes the curse of YouTube. Because when anyone has the ability to upload, sometimes the wrong things get uploaded. But in general, I like YouTube a lot and the new generation, I would say, are watching YouTube more than they watch traditional TV and traditional media. Yeah, actually, I'm writing a little piece, a little stories of Think Tech blog about YouTube in the sense that if you have, for example, a Samsung smart TV and you go on to the smart TV mode of the TV, and you will see a YouTube icon there. You can go directly to YouTube from your smart TV. I always wondered when they were going to do that. It's like a blessing, because it means that Think Tech can put, we don't have to put it there. It's already there. All its content on a smart TV. And you can have your big TV. You can watch it. Great video, great sound. It's better than a 17-inch monitor for sure. And you can sign up as you want Think Tech in your profile and your selected sources. And so you can watch it all day long and see all our stuff. And it's impressive. And I hadn't noticed that until a few months ago, and now to your point, you know, I watch a lot of Think Tech on my smart TV and I watch a lot of YouTube on my smart TV, because it has some very good stuff and here's the thing.  It knows my interests. And so it presents things to me. For example, I like opera. So it's presenting opera from all over the world to me. Because it knows I like opera. So what I'm saying is to your point that Think Tech is bigger, that is, Think Tech on YouTube is bigger and better, and YouTube is huge. It's global now. And it's all within the last, what, year? Maybe? Maybe two years? I would say it's been growing really fast for, since Google acquired YouTube in 2008, but especially the past 10 years, I would say it's been growing really fast. And I think it's going to grow like even more exponentially in the next 10 years. Because right now, even right now, there's people in the world, there's countries in the world, where people are still slowly getting access to internet. So when they get access to internet, where do they go? They usually go either Facebook, YouTube, like they land on one of those big websites. So their user base is constantly increasing. They're getting more and more monthly active users. And that's very interesting for the future of YouTube. And you mentioned the algorithm of YouTube, which is, I think, their main technology behind what makes everything work. So for the creator side, you can just put out something on YouTube, and then you don't have to promote it. If it's good enough, it will reach the audience that it needs to reach. If I put out a video on YouTube about American football, that video will be recommended to people who watch American football videos. So I don't have to do all the promoting the marketing myself. And the same way for the audience, let's say you like watching American history, you will get recommended those types of videos. And that'll keep you more and more on the website. And that's how YouTube makes money. That's also how the creators make money. There's a ad split on YouTube. It's 55, 45. So each creator, after getting monetized, they get 55%. I could be wrong on this, but it's like 45 or 55% goes to the creator, and then the rest goes to YouTube. So that's pretty extraordinary considering that Facebook video does not have ad revenue splits. TikTok does not have ad revenue splits. Twitter does not have ad revenue splits. So what happens is that since YouTube is so generous with their ad revenue splits, all the people that are creating the best content out there and trying to make a business out of it, or even just make money so that they could make those videos better, they're always going to YouTube. So that gives them a huge advantage in this space. So in the future, if other platforms do ad revenue split, they could be competitors. But right now, I don't see a competitor to YouTube, honestly, because all the eyeballs are there. If you want to have a long form video on the internet, that's the place to go. Yeah, movies. You can find full-length movies, either cheap or free. And yes, they have ads, but the ads are short. And after three or four seconds, you can click out, and they can skip the ad. It's a lot less filled with ads than MSNBC or CNN on cable. It is easier to watch for that reason. You don't have to sit around and wait or turn off the sound while they cover you with ads. But how does it compare with Vimeo? We have Vimeo also. We're on Vimeo. All our shows are on Vimeo. Vimeo is kind of considered more of an art form. Maybe YouTube is taking over in that. I don't know. An art form and people who make artistic product, artistic content, I think, like Vimeo. But what's one of the considerations about choosing Vimeo or YouTube or both? I would say both from the audience perspective and the creator's perspective, one of the biggest considerations is, are you going to be able to find either the audience or are you going to be able to find the content? And when it comes to that, right now, there's nothing that can beat YouTube. Because if you look at you could look at the statistics on how many hours of footage is uploaded to Vimeo every minute and compare that to YouTube. I can assure you it's going to be hundreds of thousands of times more on YouTube. So that's one thing. And before people used to say Vimeo is going to compete with YouTube. Vimeo is going to go over YouTube. But I don't see that happening. Right now, Vimeo has become kind of like artists slash filmmakers place where people put their films there. And that's sometimes they get noticed by producers, whatever. But I don't see them having the same amount of eyeballs. And that also has a lot to do with Google acquiring YouTube in 2008.  So that's a huge advantage that YouTube has in terms of how much clicks they're getting, since they're affiliated with Google. So I don't see Vimeo competing. Interesting. So what are the downsides? What are the downsides of YouTube? I mean, it's a huge organization. Google is so big and powerful. Google, whoa, they do what they want. And they have control of the marketplace more and more. Everybody says that they have all the data on all of us individually, more than Facebook or Twitter or anybody. They're really overpowering. What are the downsides of YouTube? There must be some simply because they can't really be sensitive to us individually. And maybe they're going to be once in a while, a little bit heavy. So I would say the blessing that anyone can upload to YouTube is also kind of like a curse, because since anyone can upload, that means that there are some people on YouTube that are trying to take advantage of young, impressionable kids. This is termed as the nine-year-old army sometimes. And there's a lot of YouTubers whose job is to fool people into thinking something happened in the video, but it really didn't. Or there's something called clickbaiting, for example. You could put something in the thumbnail and title of the video that doesn't actually happen in the video. And you could make money from that. So things like these make it since there's no rules. It's not like traditional media. A lot of things like scams and things like that can happen. There was CSGO players promoting illegal betting websites on YouTube. T-Martin was one of the main examples. There was ISIS videos on YouTube. Yes, it's good that anyone can upload and anyone can broadcast themselves, but at the same time, that leaves you very vulnerable. What are you going to do if an ISIS member uploads a beheading? It's really hard to monitor that. Since a lot of kids are on YouTube and kids are more impressionable than adults, I would say on average, that leaves them to being scammed and things like that. That's scary. Are they monitoring the content? That's a big issue for Facebook. It's certainly an issue for Twitter, although Twitter is failing. Is it an issue for YouTube? Is YouTube out there monitoring? I know that they have technology that will spot the audio. If you're doing a copyright violation with the audio, they'll spot you in seconds. I'm not sure that they have the same kind of technology for the video. I'm not sure that they're actually monitoring the video to avoid, for example, violence, beheadings, and the like, things that are really inappropriate for kids and adults, too. So, query, are they doing that? Because they have the power. They have the technology. They have the people. They are huge. Yeah. I think they are doing that. It could be debated. It's arguable how efficient they are at doing that, but they are doing that. Also, they have a system where there are certain keywords that, if you say those keywords, your video gets demonetized, which makes it so that a lot of YouTubers try not to curse and try not to touch on sensitive subjects in their videos, because they don't want to get monetized. So, that's how people self-censor themselves, because they don't want to get demonetized by YouTube, because that's how they make money. So, that's one of the big things. Also, they have a reporting system where you could report they have terms of service, and there's certain things that you cannot show. So, that exists as well. And also, there's something called YouTube Kids, I think, which is something that they created specifically for kids. So, on YouTube Kids, they only have kid contents, like for kids, children content, and they don't have content that has advertisements in it. They don't have content that children might be affected by, like nothing scary, nothing like that you wouldn't see on TV. So, they really care about YouTube Kids, because that's a huge revenue for them. I would say children and teens and kids watch YouTube way more than adults, because they just got more free time. Everyone's seen that one kid with the huge iPad. They're just glued to it, and half the time it's YouTube. Is that healthy? I think it's not, but sometimes I think adults are too critical of kids, but they're doing the same thing. It's not healthy, but they're taking us as examples. So, if I'm going on TikTok for two hours a day, and if I had a kid, and he was on YouTube for two hours a day, I don't think it's, I think it's kind of hypocritical that we are judging them so much, because we are also on our phones all the time. So, there should be like a balancing act in my opinion, but it definitely should be monitored for kids, because they don't know what they're clicking on. So, we talked a little about the economics of the split and all that, and everybody knows that Elon Musk is trying to get $8 a month for certified accounts. What's the future do you think for YouTube?  They can charge, they don't charge now, just give you these short ads, and that's not all the time. I wonder if you think in the future we're going to see a different monetary program from them. I think the main reason that YouTube makes so much ad revenue and that they have so many eyeballs is because they've made that platform really, really good for creators. So, even if a creator goes viral on Twitter or TikTok or Instagram, whatever, they always end up at YouTube. You could see that in a lot of creators' careers, they go to YouTube, because YouTube makes it so good for the creators that they just, after a certain point of time, they just end up there. I think in the future, what they're trying to do is get more and more market share, and in the past they've tried to rival and fight with companies like Netflix by putting out long term TV show series, but that didn't work out. They killed it, because there could be many reasons, but YouTube audience doesn't like it, and they came out with YouTube premium. I don't know how recent this was, but basically you could pay like $15 per month, and then you don't get ads on YouTube, and then your video can play while your screen is off. Let's say your phone screen is off, it could still play, and it also goes for YouTube music. They made a bundle. I think they're going to create more subscriptions that add maybe certain features, but I think their main goal is to make it good for the creators. So, I don't see them doing something that will affect the creators very badly, but they're always trying to do the balancing act between advertisers and creators. Like if they do everything that the advertisers want, the creators are going to have a nightmare, because there's going to be so much censorship, there's going to be so much control, they want the freedom, and if they do everything that the creators want, then the advertisers are just going to pull out of the platform. So, they're trying to always have a balancing act, and I think they are getting better at it, so I see them in the future. Right now, the comments section is a big problem. They have a lot of spamming problems, and it looks like they're tackling that right now. I just see them in the future just getting bigger and bigger because Google owns YouTube, and YouTube is the second largest search engine in the world after Google. So, a lot of people, if they want to learn something, if they want to see something, what do you do?  So, that's the automatic instinct for a lot of people. So, if that's the case, I don't see them ever going down. Yeah, so they might stay the same way and maybe play with the split a little bit and do that balancing act you're talking about, but hopefully they won't start charging us because we would pay. We would pay.  I think for YouTube, I don't think people would pay to watch YouTube because that's the whole point. That's why they're getting so many hits because it's free. Anyone can watch anything, and the fact that it's free makes it so that you can go viral on YouTube. That's the beauty. So, I don't see as a platform, I don't see them making it a paid platform, but as I said, YouTube premium, things like that, if they add features, extra things, they might charge for those, I think. But I don't think YouTube would survive if they made it pay to watch because there's so many other platforms like Netflix, Hulu, Disney Plus. They have like professional filmmakers and directors and editors working on their stuff and making it like really good, but they're paid sites. So, all the people that don't want to pay for entertainment go to YouTube. So, then if they, that's why they have so many eyeballs. So, if they do that, I don't see them doing that because then they would lose all those eyeballs that they have that they're making money from. Right now, Netflix is doing it ad supported. Another plan that's cheaper, but it has ads. So, if anything, the companies might go the other way where they're putting more ads and then, or doing plans with ads and then charging less because in so many businesses, it's really hard to create a subscription model that can increase your, that can have, that can house like 80% of your revenue. Subscription models usually tend to 20% of revenue for a lot of businesses. So, on the internet, you get money basically, like most of the money is made from advertisement. And since Google is the best at advertising on the internet, I think they want people to go there because they want, they're going to keep it free, I think, because they want people to go there because they make money and they make the most amount of money from advertisements. You know, and you give me the impression that Google is the, and YouTube, they're the leaders on this sort of thing and they're setting the standards. And so, anybody who wants to create a subscription is really in danger of losing eyeballs, you know, when compared with Google. And for example, I think of Amazon. I'm not sure if Amazon is in the, you know, the bundle of products you're talking about.    Is that sustainable? Won't they have to come around and stop doing that and rely on ads or some other model instead of charging you for each movie? So Amazon has this thing where, like, they try to have all the movies on there, but only some of them are included with the Prime subscription. So they're making probably a cut of each movie that you watch or buy from Amazon. It is annoying, but sometimes it's a lot of the times it's cheaper, let's say it's on Hulu or whatever. You don't want to buy Hulu and you just want to watch that one movie and you're paying like $3. I think that's a good business plan. But Amazon, for example, recently spent like half a billion dollars on their Lord of the Rings series. And they also spent so much money on buying Thursday Night football to stream Thursday Night football exclusively. I think right now they might be at a point where they're subsidizing their Prime video from their other businesses. That's what they have done for a long time with Twitch, which is their live stream platform. And now they're trying to get Twitch to be more profitable. And I think Amazon's model could work because you know everyone has their credit cards signed in on the account. And if you want to watch a movie that's not on Netflix, just go click on Amazon. It's like $3. They get you to pay because it's just like a convenience thing. And then Amazon makes a cut off that movie and that's how they make their money. But I haven't seen any advertisements on Amazon, but they have also a free model, which doesn't have Prime Video. But you could still use Amazon and buy stuff with their free non-subscription models. Yeah, it's linked up. So going back to YouTube for a moment, it's very appealing to have all this content for free. It's very appealing for the creator to have a global market. My understanding is that YouTube is everywhere. And there are smartphones everywhere in the world and therefore there is YouTube at no charge everywhere in the world. And the reach is just enormous. And the question I put to you, and it's a complicated question. I hope we have a little time for it, is the creator, how can the creator maximize the eyeballs and views in those circumstances? Because although YouTube can give you a certain amount of reach by virtue of its algorithms and its way of extending the content globally, there are steps you can take, too, as the creator to make sure that it goes as far as it can. And part of my question is also, is this something that YouTube wants? Is this something that YouTube encourages? Is this something that YouTube is building new functionality around to enable you to get millions of views? So right now, I want to give an example from the most subscribed channel on the YouTube. I don't know if you have heard of him, but his name is MrBeast. So he created the system where he has a company and then his company dubs YouTube videos from English or like whatever language, so other languages. So for example, he made this one video in English, let's say it has 50 million views. He makes the dubbed version, his company makes the dubbed version in Russian, in Spanish, in Arabic, and then he has a Spanish MrBeast channel and then Russian MrBeast channel, and he uses professional dub recorders and sound performance, and he dubs all of them and uploads them. And now those channels, some of the videos he has more views than his original English videos. So that's really interesting that he created that company. So now I think a lot of YouTubers will either work with that company, big YouTubers, because big YouTubers have a library of viral content that they would like to make more money out of by dubbing to another language. So I think a lot of people will either use that model, make it in-house and do more work, but get it like more profitable, or they will just use his company, like partner up with his company and do it that way. And I think in the future, we're going to see more and more YouTube videos dubbed to other languages, just like we see movies, just like we see books translated. That's this, I think the same thing is going to happen with YouTube, but YouTube is so new, I think it's right now, kind of like the Wild West, but it's forming, like there are certain formulas that are happening that are taking place that I think it's going to be way more stable and it's going to catch up to traditional media in a lot of ways. Yeah, that's interesting, because if you're talking about global reach, if you have multiple languages on there, by definition, you reach globally. And of course, you have to make a deal with him, right?  How does that work?  So he makes money by dubbing your video, because he has a system where people are working on it. Would you do that if you were me? Or would you just put them all on the same channel and have a little button that changes the language? How would you change the language with the little button? I don't know. I don't know if you can. In other words, we have a show, let's say it's this show, okay? And it's up on YouTube, and we translate it into Arabic. And I have a little button somewhere, or link, maybe in the description, you know, under the YouTube description, you want to watch this in Arabic, click the button, and it calls up another link, which is the same show in Arabic. I think that would be not very efficient, because someone who doesn't know English and wants to watch the video in Arabic might have a hard time going to the English channel, and then clicking on the link that says, if you want to watch this in Arabic, click here, because they're not going to be on the main channel in the English channel in the first place if they don't know English. So I would say creating another challenge could work. But here's the thing. There are some types of content, like let's say traveling, it's like universal. Like when you travel, everyone understands what's happening, or food, for example, it's universal. But if you talk about the state of the US Treasury market or the stock market, that might not be interesting to people outside who are not going to be able to invest in it. If we talk about something that's like about Hawaiian politics, other people might not be interested in. So I don't think it's a one-size-fits-all solution for everyone to increase their reach. But I think a lot of channels that have a wide audience that have topics that are broad enough so that anyone can understand what's happening, and anyone can be interested, I think it's going to work for those channels the most rather than channels that have very specific topics. Okay, so you have two separate channels, or maybe a half a dozen of them, in language, as you think, will reach the greatest number of people interested in your stuff. That means you have to market all those channels to those communities. So I have to market to the Spaniards and the French and the Germans and what have you in order to get them to see what I'm doing and click on my videos. So I have to go to some effort to put it out there to various language communities. How do I do that? So I think that's one of the things with the YouTube algorithm. YouTube algorithm brings people to where they want. If your thumbnail is good enough, if the content is good, if the average view duration is high, they will just market that, the algorithm will market that itself, because it will pop up on people's home screen. If it has a certain average view duration, it has the click-through rate high enough, it'll just pop up. And when you create the new channel, let's say J. Fidel Espanyol, for example, you could make it so that that channel's country is Spain or Mexico or whatever. And then the people in that country will be recommended that video. Okay. So we're about done. We're almost out of time. I wanted to ask you one other thing. If you were talking to a group of, say, our viewers and you wanted to leave a message with them about where YouTube fits in their future, fits in their lives, how they should see YouTube as a part of their entertainment and education, you've referred to both in this conversation. What message would you leave with them now? I would say enjoy YouTube, but be very careful, because the blessing of YouTube is that anyone can upload to YouTube. And the curse of YouTube is that anyone can upload to YouTube. You started with that and you ended with that. Okay. That's a pretty strong message. Fatih Yannick, a student at the Academy of Creative Media at UH Manoa, and also associated as an advisor, a consultant with Think Tech Hawaii. Thank you so much, Fatih. Thank you so much for watching Think Tech Hawaii. If you like what we do, please like us and click the subscribe button on YouTube and the follow button on Vimeo. You can also follow us on Facebook, Instagram, and LinkedIn, and donate to us at ThinkTechHawaii.com. Mahalo.


Next is the concept of intersection, intersection of a line and a circle, intersection of a line and a circle. So let me draw a circle quickly over here. So let's say this is a circle and let's say we have a line, then this line and this circle will interact in three ways. One is this, another is like this and another is like this, okay? So there can be three situations. The line may cut the circle as in A or touch the circle as in B or not even touch the circle as in C, okay? So now let the equation of, I'll take a very simple case, let the line be y is equal to Mx plus C and let the circle be the standard case of a circle, that means having its center at origin and radius as A, okay? Now in order to know the condition for A, B and C what I will do, I will simultaneously solve the equation of the line with the circle. So I will simultaneously solve this. So I would replace y with Mx plus C in the second equation which will end up giving me this quadratic equation and if this quadratic equation has, so let's say I call this one, so if one has real roots, okay? If one has real roots then it will lead to the case A, okay? If one has, sorry, real and distinct roots I should say, real and distinct roots it will lead to condition A. If one has real and equal roots it would lead to condition B that is the line would touch the circle and if one has imaginary roots it will lead to your condition C, correct? The real root means B square minus 4ac should be greater than 0 that will give you 4M square C square minus 4, 1 plus M square C square minus A square would be greater than 0, right? So if you simplify this you will end up getting A square, let me drop the factor of 4 from everywhere, so if you drop the factor of 4 you will get M square C square minus this greater than 0, expand it, okay? So these two terms will get cancelled, so you will get C square lesser than A square plus A square M square that is your C square will be less than A square 1 plus M square for you to have real and distinct roots. So this is your case A, so this becomes your case A, correct? Similarly without wasting much time I can say for case B your C square will become equal to A square 1 plus M square, okay? This condition is of importance to us because we call this as the condition of tangency we call this as a condition of tangency for a line y equal to Mx plus C to be tangent to the standard case of a circle x square plus y square is equal to A square and finally you can say situation number C where C square will be greater than A square 1 plus M square is that clear, okay? So now we will discuss more about the second condition over here that is the condition of tangency, so again let me first make a circle over here, so this is the standard case of a circle, now this is called the point of contact, P is called the point of contact. Now if I mention that this line has a slope of M, this line has a slope of M and it happens to be tangent to this circle, okay? What could be the possible equations of this line? So you can say that there can be two situations for a line having a slope of M to be tangent to this given circle, one can be a line as shown to you and another can be a line like this, right? Both these lines will have the same slope of M, correct? So how do we get these two equations? How do we get the equation of line root plus minus A under root 1 plus M square, okay? That means the equation of L1 and L2 can be written as y equal to Mx plus minus A under root 1 plus M square, okay? Guys, this is called the slope form of the equation of a tangent, slope form of equation of a tangent to this circle, now can you guys help me to get the point of contact? How do I find P and Q that is the point of contact of this line with the circle, okay? So we are talking about the condition of tangency and I just now explained that if you have been given a slope that is M with the same slope and the given equation of a circle that is x square plus y square equal to a square, you can draw two tangents, one at P and one at Q, both will be as you can see parallel to each other and they would be at the diametrically opposite ends, okay? And the equation of L1 and L2 is given as y equal to Mx plus minus, plus minus signifies that there can be two equations and then I had asked you to give me the coordinates of the points of contact, so P and Q here are the points of contact, okay? So all of you please work out the point of contact, give me the point of contact in terms of A and M, only in terms of A and M, what would be the points of contact P and Q? So please quickly work it out and tell me the result, in fact I will be helping you in one minute time, so please solve it on your own first, so we wanted this point of contact. So again situation is very simple, if you again substitute y as Mx plus C in the equation of the circle, you are going to get something like this, x square 1 plus M square plus 2 Mcx plus C square minus A square equal to 0, okay? And the moment you are going to substitute C, okay? So let's substitute C first of all as A under root 1 plus M square in this. So we will end up getting this and C square minus A square will be like A square M square. So basically this is what we get to see, which is actually a perfect square, this is a perfect square, okay? So from here if we get the value of x, we get it as minus Am under root of 1 plus M square, okay? Now this is the value of x, what will be the value of y? Similarly put this in the equation of a line y equal to Mx plus C, okay? So using the value of x as minus Am under root 1 plus M square and C is A under root of 1 plus M square, taking the LCM, you get minus Am square plus A1 plus M square, which is going to be A by under root of 1 plus M square, okay? So one of the point of contact would be minus Am under root of 1 plus M square comma A by under root of 1 plus M square. Now this is obtained when I assume C to be this. If you assume your C to be minus A, if you assume your C to be minus A under root of 1 plus M square, you will get a point of contact like this, Am under root 1 plus M square comma minus A by under root 1 plus M square, okay? In other words, in other words, the coordinates of P and Q would be minus plus Am under root 1 plus M square comma plus minus plus minus A by under root 1 plus M square, okay? Many books remember it like this.  That's a memory aid for you so that you don't have to remember the big term. You already know what is your C actually. Is that fine? So this is the equation of the tangent in the slope form. Now we'll talk about different forms of the equations of the tangent. After this, I'll give you a break for five minutes, okay? So first form that we are going to discuss is the point form. The point form of the equation of a tangent. So just now we discussed slope form. In fact, let me just list it out over here. So we discussed slope form a little while ago and slope form, its equation is y equal to Mx plus minus A under root 1 plus M square. Why it is called slope form? Because here M will be given to you, slope will be given to you, okay? Next form is the point form. Let me call it as the second point form. In point form, you would be given the equation of the circle. So let's say this circle is given to you, okay? And you have been given that at the point x1, y1, you are drawing the tangent. Now this was a case when the equation of the circle was x square plus y square is equal to A square. You cannot use it for all the cases, correct? So here also I will start with the same equation x square plus y square is equal to A square. The equation of this tangent as I have already discussed with you can be obtained by simply replacing x square with xx1, y square with yy1, okay? So when you do these replacements, you get the equation of a tangent at that point x1, y1 in a form which is called the point form of the equation of a tangent, okay? And let me tell you this expression, we normally call it as t, okay? Now, even if your circle is a case of a general form of the equation of a circle, so let's say you have a circle which is actually your general form of the equation of a circle x square plus y square plus 2gx plus 2fy plus c equal to 0 and you are drawing a tangent at a point x1, y1, we do the same stuff, we replace or we do the following replacements, we replace our x square with xx1, y square with yy1, x with x plus x1 by 2, y with y plus y1 by 2 and constant remains constant. So the new equation of a tangent drawn would be xx1, yy1, gx plus x1, fy plus y1 plus c equal to 0, this is called the point form equation of a tangent. This process is to be only applied when your curve is a second degree general equation, so for any conic it will work, but it is not going to work for a third degree, let's say equation, okay? So don't start applying it to any other form, it only works, it only works for second degree equations, okay? Moving on to the third form of the equation of a tangent which is called the parametric form, which is called the parametric form. Again, let's say we have a circle, let me take a picture of the circle because we are using it very, very frequently, okay? And you have a tangent drawn to this circle at a point, let's say this is my x square plus y square is equal to a square circle and you are drawing it to some point whose parametric expression is a cos theta comma a sin theta, then you just have to do one thing in the point form of the equation of a tangent, you replace your x1 with a cos theta, replace y1 with a sin theta and you end up getting the equation of a tangent in parametric form as x cos theta plus y sin theta equal to a square, is that clear? Okay, sorry, is equal to a, a square is equal to a. So these are the three equations of the tangents that you need to know.


Yeah, I mean, you know, it's you know refreshing to see my you know name the lineup card You know every day now and when I was in St. Louis, it's it's hard And it's in baseball is all about rhythm and timing and it's hard to get into a groove when you're only getting to a bats a week And you know you kind of feel like an outcast You kind of feel like you're not a part of team because you're not contributing kind of thing and and now It's nice knowing that no no matter what that I'm always gonna get a chance and you know You know you never know I always got to keep working my butt off and competing to maintain it, but It's it's a confidence booster for sure When the coaches have your back when your teammates have your back and just even honestly the fan base as you're back of knowing that you're gonna go out there every day and You know have the confidence and they have the confidence in you to you know, get the job got get the job done offensively How pleased have you been with your progress this spring and are there any specific things you you want to continue to work on in this camp? Yeah, it's been great so far. I've only gotten like three ground balls, but hopefully that'll change But I feel like I've been on time I've gotten to review some of the video work with our infield coaches and they've been impressed with my timing I was there still room to grow and you know, I just need you know I actually want more repetitions and you know more innings at first base, you know through the next three weeks Four season starts, but it's been great so far and I feel good You know, just keep working on my scoops and stuff to pick up the guys on bad throws and Just be better on the bag, but you know, I feel good right now Feel like we asked a number of guys this during spring training It's just like you mentioned when you were kind of being aggressive on the base pass yesterday You want to kind of protect yourself so you don't have to get anything hurt before the season starts But it's tough to play the game at a slower speed. I guess right I mean, is that a tough thing to balance it this time of year? Yeah, cuz like I said earlier that competitive instinct pops in and you know, you want to You know, see what your body's got how your body's feeling You know whether that's maybe going first the third or you know, you know, like guard either night, you know testing out a double You know, it's you know The guys want to be ready for season and they got to put themselves in situations be ready for season And I think that goes to an extent though You don't want to obviously get hurt or you know push it down the line on maybe a ground ball that you know Really doesn't matter So I just got to be smart and you know, that's why I took a couple days off with my knee just I didn't want that lingering going into season and I think it's a maturity level with this team and you know It's trust fact with the trainers and you know coaches of you know being smart about certain situations and honestly We have depth which is great too. So if guys need a day, there's guys behind us I can step in you know and play a big role for us I mean at the past couple years you've had to deal with a couple things loop that came up And I'm sure before then maybe you kind of felt indestructible Maybe playing the game have you kind of learned to maybe be more careful with that stuff? Like I said, that's a maturity thing and you know, obviously I've always had a football mentality And you guys have seen that you know how to throw my stuff in the dugout or you know Having some bad language out of my mouth, but it's it's a part of the part of the game and I've always been like that but you know over the years, you know, I'm getting older I got to be smart and take care of myself because I can only play this game so long And you know, I've always taken good care of myself. And you know, maybe just one day will you know make me play? You know a couple more years of my career. You never know Hey look just to follow up on that slide yesterday You said that you you gashed it pretty good. Was that the same left knee or can you just kind of explain that? Yeah, so my left knee is in it would need that was kind of bother me a little bit and No, so I slide on my right T and I wear a knee pad and my knee pad slid on me yesterday And my knee just like I cut my knee. It's it's a baseball injury everybody gets it and Instead of getting it during the summer now, I'm not to deal with it the rest of the season So it's gonna be great. It's great. It's fun stuff, especially when you shower after the game, too. It's terrible


of Curacao, Angel Robinson of Jamaica, Jean-Marie Thomas of Trinidad and Tobago, Darwinique Dean of the Bahamas, and Naima Caprice of Martinique. On your mark. Second semifinal, under 17 girls, 100 hurdles. Top three, short to go through, plus the next two fastest, Angel Robinson, Jamaica the favorite in five. Thomas in six of Trinidad and Tobago has gone sub 14, wind assisted as they are sent on their way. For the hands of Curacao, left back now as Angel Robinson, Robinson, turns forward for the Trabincans. Athlete down, Robinson will come away to win it. The Trinbegonian comes through to take second position. That's Jean-Marie Thomas with the Bahamian, Darwinique Dean already a 400 hurdles. Silver medalist here finishes well to take third and qualify automatically as the Angel Robinson, 13.824, Robinson. She has a personal best of 13.70, has run on the 14 seconds in three of her last four races, so made that four of her last five, and she is putting together a fine series of performances in the 100 hurdles as she gets through qualifying ahead of the Trinbegonian and the Bahamian. Thomas of Trinidad and Tobago second, Dean of the Bahamas, coming through in third. I didn't do the hurdles, but I did run the stairs, Ricardo. Positive 0.6, the wind speed is legal. 13.82 for Angel Robinson, Jean-Marie Thomas at 14.01 seconds. That represents a personal best for her because her 13.84 was wind assisted, and Darwinique Dean at 14.04 for the Bahamas finishes in third position also with a personal best. So the athlete speaking really well, 14.80 for Caprice of Martini, that will get her into the final.