When I was in my 20s, one of the smartest things I did was to read a lot of books. This helped me to become versatile and also to be able to write my own books effectively and sweatlessly.   This is the most crucial time in your life where your choices must be considered seriously. If you intend to make the most of your 20s, here are the smart choices you can make in your 20s for a better future. 1. Find your purpose. I read a story in the Jack Hanfield and Mark Victor Hansen's book, Chicken Soup for the Soul. It's the story of Eugene Edwards. He was a 50-year-old man who had always dreamt to become a teacher but instead became a successful plumber. However, he wasn't fulfilled. Eventually, he closed his plumbing business at age 50 and started a night school. He soon became a teacher and was fulfilled. When you discover your purpose and you follow it, you live a fulfilled life. Purpose is what fits your life into the exact thing it was made for. As Roy T. Bennett said, if you have a strong purpose in life, you don't have to be pushed. Your passion will drive you there. When you use your life for something other than what it was designed for, you experience a kind of friction that leads to frustration.  This is why a man who is designed to be a successful employee struggles to keep a business and an employee who was made to be a CEO finds it difficult to hold a job. Your life's fulfillment is tied to your purpose, what you are called to do. So, your journey to finding your purpose should perhaps be your most important journey now that you are in your 20s. Because if you have a why to live, you can bear anyhow, as Frederick Nietzsche said. 2. Forgive yourself for past mistakes. In her book, A Tramp for the Lord, author and missionary Carrie Ten Boom wrote about forgetting mistakes of the past. She argued that admitting your mistakes and confessing them is like tossing your sins into the sea and God remembering those mistakes no more. If you go back looking for them in the sea, you will never find them. They'll be washed away. That is the way you should treat your mistakes made in the past. It is uncertain that we all will live perfect lives in our teenage years. But acknowledging those mistakes and choosing to let go of them is the only way we can move forward into the great future ahead of us. If you do not learn to forgive yourself, you cannot move forward in your life. Apostle Paul in the Bible wrote that this is one thing he does. He forgets the things that are behind him and he presses on. Author C. Joy Bell C. wrote, I have learned that the person I have to ask for forgiveness from the most is myself. You must love yourself. You have to forgive yourself. Every day, whenever you remember a shortcoming, a flaw, you have to tell yourself that's just fine. You have to forgive yourself so much until you don't even see those things anymore because that is what love is like. See mistakes as mere setbacks are not a reason to put yourself down. If you learn to laugh at your mistakes now that you're in your 20s, you will learn to make the most of every mistake for your good. 3. Invest in self-improvement The wisest decision you will ever make is to invest in yourself. It wasn't until recently that I learned that part of investing in myself is taking very good care of my health. Seeing the doctor promptly as soon as I noticed a decline in my health. Why is this important? I found that good health greatly impacts productivity and productivity impacts success. Our poor health therefore would lead to poor productivity, which in turn affects success. But investing in yourself isn't just limited to your physical well-being. It also includes investing in your psychological well-being. It is doing all you can now to make yourself better in every way. Part of investing in yourself is improving your communication skills. Reading books that positively impact your life. Attending seminars that make you a better person. Taking professional courses. Carving out paths that help you improve your career. Choosing the right network of friends who challenge you to become better. Making decisions that positively impact your future. ETC. Whether it's taking time to read loads of books or engaging in coaching sessions that helps you build your strength or make you a better person. You will be glad you invested in personal development when you grow older. Because you'll be better prepared for your future. Ralph Waldo Emerson said, Make the most of yourself. For that is all there is of you. 4. Find your true friends. The Bible clearly says, Bad company corrupts good manners. And Jim Rohn says that, You are the average of your five friends. Another popular added says that, Show me your friends and I'll tell you who you are. All this prove that you can be predicted by the company you keep. Your life's success or failures is greatly hinged on the type of friends you keep. There is almost no young person who smokes and drinks whose influence wasn't a friend or some friends go and find out. As your network determines your net worth, the measure of your life's worth can be diminished or improved by the type of friends you keep. But what's funny is, young people love to keep friends. Thus if you must keep friends, then ensure you keep friends who are going in the same positive direction you are going. Back in the university, I used to have a friend who's only interest was girls. Each time we met, he only talked about girls and he always needed to get lead. I quit our friendship and didn't apologize for it. His family members were unhappy with me because we were close. I didn't care. Now that you're in your 20s, it's important to find the people who understand you, who are going in the same direction as you and who you can rely on. If they aren't going in your direction, don't be too sorry to give up on a friendship that isn't helping your life. Because guess what, one day you all will part ways, but their influence will remain. But a group of great friends can be a great support to your journey in life. 5. Live by goals If purpose is what directs your life, goals are what keeps your life going. If you want to be happy, set a goal that commands your thoughts, liberate your energy and inspires your hopes. said Andrew Carnegie. A goal is a drive in a particular direction. Purpose helps you identify what your life should be about. Goals show you how to get there. You don't need to have a laid out blueprint of your life. When you want to get married, the number of kids you will have, writing a book, who will be your secretary, ETC. However, if you desire to achieve anything significant, it's smart to start laying out step by step goals of how you intend to get there. Otherwise, a purpose without goal will remain an aimless dream forever. Entrepreneur and best-selling author of the book Goals, Brian Tracy wrote, A goal is something distinctly different from a wish. It is clear, written and specific. It can be quickly and easily described to another person. You can measure it and you know when you have achieved it or not. So, get a piece of paper or pull out your phone and scribble down clearly written and specific goals you want to achieve daily, weekly, monthly, yearly until you achieve your overall dream. If this video inspired you, share it with your friends. We love you.


Okay, we're back here live in Las Vegas. This is SiliconANGLE and Wikibon's theCUBE exclusive coverage at Amazon Web Services, AWS re-invent conference in Las Vegas, top developers. Amazon is taking over the world as people are talking about in the hallways. Really developing the full stack, closing the loop, adding a bunch of new features this year that really kind of take it to the next level. I'm John Furrier, founder of SiliconANGLE. I'm Joe and Dave Vellante, co-founder of wikibon.org. My co-host and my next guest is Jeff Kubit, co-CEO, co-founder of roundarch isobar out of Chicago. Welcome to theCUBE. Thank you.  People click on a few buttons here and there. But now basically web apps are full scale and it's just not about just putting a fresh coat of paint and graphics up. It's a deeper conversation because of analytics, APIs, services, service oriented architectures, things of that nature. So you guys represent the modern era of development because it's not just mobile first, it's mobile web everything. Yeah, absolutely. It's the web, it's the internet. So take us through what you guys are doing, cutting edge with Amazon and what's going on in the marketplace? What are these cutting edge customers looking for and who are some of your customers? Right, so first of all, Rano Chisabar is the US entity of Isabar which is a global digital agency. It's 37 markets globally, over 3,000 people. And like you said, we design and build web apps, mobile apps, and it's both user experience and creative digital strategy and hardcore enterprise technology. So clients that we work with are Avis, Adidas, General Motors, US Air Force, generally large enterprises. And in those large enterprises, they don't just have a creative problem or just a technology problem. They have generally complex or sophisticated problems that need sophisticated solutions to be able to build compelling engaging experiences that can leverage their back end systems and deliver the type of capabilities that their customers expect. One of the things that David and I always talk about, and we've done all the big data shows since the beginning of a dupe and then Strata and everything else, big data, NYC recently in New York. And the analytics and with Tableau, and while you're seeing visualization, it's about the user experience. So we're kind of entering this era of creativity yet geek them.  It's kind of hard to do. So one, do you find the same thing? What are you observing in that market, that intersection of creative geek? Well, that's kind of where we live, so. So we have people. Tell us the neighborhood. How's the neighborhood look? What's it look like? It's great. What's going on? When we originally found it in 2000, it was really sort of a marriage of more traditional systems integration stuff with creative agency stuff. And it's really that sort of tension that we really learned to appreciate the value of the different capabilities. So it's really the ability to really evaluate and appreciate that a creative person, technology person are playing on an equal playing field. Cause again, if you deliver a half of that, you're not really delivering with the client needs. I mean, this is a trend. Again, you guys, again, you're seeing ad agencies vertically integrate, content marketing, see blog writers, you know, New York Times, Wall Street Journal writers working for ad agencies now. You see CSC buying service mesh and orchestration company. They're, you know, they're an integrator. Right. So the trend is, you know, full stack. And on the business side, right? So you've got to be able to deliver that. I mean, so how do you guys go to customers? Do they just say, hey, we want that? Do customers really want that? Or do the suppliers like yourself have to adjust and deliver that? Yeah, I think when we talk to clients, that's generally what they're looking for. They're sort of trained to ask for something else sometimes. So they go to look for pieces of the puzzle sometimes. And they don't necessarily look for someone. They don't expect that someone can cover that from digital strategy through creative and user experience, you know, user research and design and enterprise architecture and deliver that solution for them. So sometimes they think they need to have different players. So sometimes, you know, it's us educating them. And other times that's what they're looking for. I talked to an entrepreneur earlier and he said, you know, people just don't want web pages anymore. They want fully integrated apps. So I got to ask you a question. How much are you seeing being integrated in the backend? Okay, user experience, okay, got that. We've got to have creativity. Got to be simple, elegant, easy to use, got that. Right. It's got to have analytics with big data. Let's go back in. The collection of data, how are you collecting the data? And then how does that feed into the workflow? Right. Obviously Salesforce.com is the poster child of, you know, for sales people, leads go into the system. But now with social data, you know, interaction data, gaming, game mechanics, that's new in this area. So there's a couple of ways that I'll build up to that. So one of the things we've done is we've built a product we call Radar with our sister company. It's a media buying and planning company.  So all the data that they're spending on social and search and digital and TV and print and sort of analyzing and optimizing those solutions. And what we're increasingly seeing going forward is the ability to leverage that in more real time and leveraging some of the components. So to your point earlier on, what are we leveraging from Amazon? We're leveraging Redshift for that is one of the core components. And the things that I really like and we really like about Amazon, what they're doing with AWS, is the ability to, the pace at which they're innovating and the low cost of the threshold to get things done, there are things that would have been prohibitively expensive or risky or complicated to do that those solutions enable. So now leveraging like DynamoDB, you can now take some of that same stuff we're doing with Redshift to do analytics and analysis and make future plans and make real time offers to clients based on cookie data and other data you have about them, third party data and process that in real time and deliver up at the appropriate offer with the appropriate messaging based on their geolocation, et cetera. One thing I've really been impressed with Amazon just to give Amazon some props here because we can be critical of Amazon although we're really pumped up about them at the show because of the of the greatness that they're continuing to innovate is that if you look at the guys that are really changing the game, we had Cycle Computing on before doing 100,000 cores in 30 minutes. The people that are pioneering these new business models are learning. So the idea of putting large sunk cost resources up front actually slows down the time to value. So what's interesting about the cloud and you just mentioned that is that you can actually go start doing stuff, put your toe in the water. Absolutely. Get time to value and then throttle. Double down on that. So give me an example of, well, sort of I'm just, you know, I'm defecating that, but it's the truth, right? Everyone we talk to, is like, hey, I can invest a little bit of dough, show my client's value. Give me an example of when you guys have done that for a client where, hey, we've got a little, we've got some cloud going on with Amazon all of a sudden we had huge success and that expanded the opportunity for you guys. Right. So, well, we worked with, trying to think of the best example to use. Well, let me just, so what we've done with this radar product, I'll use that as maybe a better example. So again, it's your point before about it's a sort of low barrier to entry. We can take a relatively new product which they just came out with like a year ago. I don't even know if it's been a year. And they've iterated that product multiple times and enhanced and improved and taken feedback. So what's really awesome about that is not just the infrastructure to scale, you know, the low cost of the hardware and the infrastructure, which is what most people think about with cloud. In the case of Amazon, they're releasing products that are cutting edge and they're getting the low barrier to entry of usage is enabling them to get a lot of feedback and they respond to that feedback on really fast cycles which has enabled us to take products and like they get so much better and better and better in a short window. You know, it might have been a 12 to 18 month life cycle that they're doing iterations on three to six months. Yeah, it's good for your business too. You get paid, clients happy. Right, yeah. It's good for your business. Yeah, absolutely. So Jeff, your tagline is we bring brands and people together like never before. What does that mean? And how has technology enabled you to do things that haven't been able to be done before? So really it's, you know, we think that there's this merger between, let me talk about some of the work maybe we did with Adidas around the MyCoach product.  So you could say, is that a product, which it is? Or is that marketing for Adidas' tennis shoes and sneakers and other equipment? And we think it's both. So it's really that idea of creating a digital offering that's both marketing and product and has value for the customer. You're not just trying to sell something to the customer. You know, it's something that has value. So I like to think about it is, are you making customers want things or are you making things customers want? So talk about your value add in that example. Where do you fit precisely in that value? So in that case, we built the digital piece of that. So the site that you would go to to analyze and monitor your performance, et cetera. And so we have over here at our booth, we also have the MyCoach team systems which they're using with MLS Soccer. And so we worked on the building all the infrastructure in behind that so that the coach can stand on the side of the field as all the players are running around and get instantaneous feedback on their speed, force, acceleration, et cetera. And so that's both the iPad app that the coach holds onto and monitors all the different players simultaneously. And then working with Amazon and their team on all the different systems that are monitoring the players in the geo location, et cetera. And then real time processing all that data and delivering it out in a continuous stream as well as storing it for later analysis. So that's kind of, so it's both the experience of the interaction with the data and getting the insights as well as the plumbing underneath that. You essentially built that entire platform? Well, I wouldn't say that. We worked closely with our client to deliver it. Yeah, well, sure.  Obviously they had major input. This is what we want. So they essentially defined the requirements. Yeah, I mean, we often work very closely with our clients to build solutions like that. And sometimes we own the whole thing. Co-development or... In the case of this, we built the software piece. They built the hardware piece. But you will do co-development with the... Yeah, absolutely, yeah.  Our clients have different needs and different demands, different capabilities. And they sometimes have technology pieces they want to leverage and skill sets they want to leverage or skill sets they want to build. So sometimes we're a bridge to them building a capability that they don't have currently. And sometimes we're, you know, they outsource it to us. So the Air Force, we've been building and managing their portal that a millionaire men use every day. You know, we work with them and we do the main instance support and evolution of that platform. Other clients, we build them a solution and, you know, hand it off. And so good luck, you know? How about social media? How has that changed your business and how are you leveraging that? Yeah, so that's a great one. So social, we've always felt that social, you need to think about it in part of the overall offering. We've never viewed it as a silo. So when we worked with our Adidas clients on a campaign, so different sort of work. Not, you know, big technology work, but on a campaign. So Derrick Rose, their star, the MVP from the NBA. They signed the biggest contract ever or this big shoe contract with them. He promptly tears his ACL and they've got a new shoe to launch and, you know, what are they going to do, right? So we worked with them on- Go back to Michael. Yeah, yeah. We worked with them on a campaign called The Return or All In for D. Rose and it really activated their core audience of basketball crazed kids who not surprisingly on social media, they're using mobile devices. So we created a mobile social campaign working with them that had documentary film of him and his recovery, getting people activated to support and show their support for him online to demonstrate that, you know, we're all in for Derrick Rose and it was hugely successful, drove a lot of traffic, sold a lot of shoes and helped it make, and I think one of the interesting tests on that is there was a lot of blowback in the media when he didn't return last year, which I think means we did a really great campaign.  So leveraging social media and I think that the numbers were like off the chart. I think we had 15 million shares and loads of information. I think for every Facebook post people put up, they had like 10 shares of users or something like that. So if you go 150, or 15 million times 10, it's not really the math, but you're talking maybe 150 million of your core audience that you actually reach and activate it versus traditional TV model. So that's leveraging social media and thinking about the problem a little bit differently. Now, when did you guys actually start using AWS heavily? Well, we've been using it for years for, almost since it's been around for development environments and developing web apps. So in 2000, 06, 07. Yeah, so we've been using it for quite some time. We certainly use it, we have, well, what happened was is I eventually one day woke up and was like, why do we have like a hundred of these AWS instances? And so then we got a little bit more formalized on how we're managing.  Yeah, well, this is one of the advantages. Because before they had that service. This is one of the advantages, and I guess potential disadvantages, the barrier to entry is really low, which is I think why they are innovating so quickly and moving so fast. Because all you need to do is put your credit card down, you can use everything they have. And you can exercise those things, do POCs and really figure out the technology. And again, that I think gives them so much feedback and input that allows them to really iterate fast. And so then, so we've been using it for, you know, hosting websites, web apps. And then as we start to look at building this data analytics platform to do marketing analytics for really large marketers and their massive amounts of data, we started thinking like, hey, we need to be thinking about how we can leverage the cloud and probably AWS leveraging things like, originally we were working to use Redshift and then when Redshift came on, we were one of the first companies to use Redshift, which, because it really fit our need, which is a data warehouse solution that's cloud based. The performance and scalability is obviously there, but then the price point is just, you know, awesome. Right. So that really became a really good solution for us to leverage that. So we've been continuing to work closely with them and as, again, as we look at their products like DynamoDB, which there's real-time solutions and real-time offers and bids, if you will, that things that we've built into solutions that really might have been prohibitively difficult or risky or expensive to build without these kinds of solutions that Amazon is really putting out there for us. So how are you using Redshift? So Redshift, it's the core, data stack that we're taking all this channel data and then processing and analyzing it and using it as the interface to then deliver out to our users who are then getting insights into how campaigns are performing and what's working best, optimizing the solutions to determine, hey, maybe this one isn't working so well. This one's really working well. We should do more of that one. And Dynamo, you're using it for your single millisecond. Yeah. So when it's a, you know, there's a result that needs to be delivered in sub-second kind of response that I need to do some analysis, pull in data sources, and then return a result. You know, that's hard. I mean, that's, again, that's the kind of stuff that you might say, yeah, we just can't do that. You know, otherwise, but being able to plug in that Lego piece, if you will, Lego also a client, am I right? Yeah. Be able to plug in that Lego piece of DynamoDB, it really enables us to say like, well, we can actually do that and we can do that and know it will scale and know that if we put that in there, it's going to continue to evolve and get better and better over time. So we're not, we don't have too much risk in that. And from a price standpoint, Amazon's amazing about making things get cheaper and cheaper too, so. Which is panty. Yeah. Jeff, I want to ask you a final question. We always ask everyone, great event, put the bumper sticker on this event as the car leaves Vegas. What's on the bumper sticker that would describe this show in a simple tagline? You know that I'm thinking of what happens in Vegas, stays in Vegas, but that aside, it might be what happens in the cloud, stays in the cloud. Okay. Well maybe it doesn't, maybe you can get a lot of the cloud if you want to. I'm not sure. It might be something like that. That's a good one. What happens in the cloud, stays in the cloud. We heard from security looking good. Amazon is light years ahead of the competition. They're rolling out VDI, got app streaming, and just RedStack, just RedShift. I mean, amazing RedStack. RedShift, that's Oracle. Shift from the RedStack. Shifting from. That's not the name, by the way. That's not what the name is about. This is theCUBE, exclusive coverage, siliconangle.com, go to wikibon.org for research, siliconangle.tv, youtube.com, slash siliconangle. We'll be right back with more exclusive coverage from Las Vegas, Amazon re-event. We'll be right back.


You watching the Cowboys tonight? Um, today, actually, I think it's actually yeah, it's actually today. It's at one o'clock today. I might I might I might take a gander. It's the playoffs. So I wouldn't you be taking in a gander? It is it is the playoffs. I've just I've I have focused so much of my attention in the past couple of years on no other sport, but baseball that I mean, I used to be.  And I've just over time with the transitions that happened with the Spurs team and the players that left. And I still I still watch, but I don't have that. I've got to watch any more for anything other than the Dodgers and the Yankees. Sides, the dying sport in America. Hey, we'll go back to our students. I'm Rick. Falls on Instagram to the more cheesy content. Thank you to the sorts and patron for the cops. Good luck. There's also I've seen enough in both the NBA and the NFL that I just get sick and tired of watching stuff change games because the officials in the league want to change it, not letting them just play.  Am I right, Rick? Anyways, today we got a it's the speech. Read that title right there.  And the first man am I reading the right thing? When I say that, yeah. OK, the first man to wear a sanitary napkin where his read his name Arunachalam Muruganatram. This is the man that Padman is based on. Yes, this is this is Padman. And this is not the speech that we saw. It's not the one for the U.N. This is a different U.N. But no, this is not that. Yeah, yeah, yeah. But this is a speech that he, the real man gave about everything. So obviously, if you're watching this, obviously, I'm assuming our Padman reaction has already come out. So that's where we saw it. We love that movie. It was a fantastic movie. Actually, I did a very good job. It would be interesting to see if he tried to emulate him or if he just kind of did his his own thing. Both of them, obviously, each are creative choices that you can take. But and we thought actually did a fantastic job in that movie as well. Yeah, we did. We loved him in that. Loved him in that. But I'm really interested to see the real guy. And me too. So here we go. All right. I'm coming from a BPL family. That means my father is a handloom waiver.  I'm studying up to only 9th standard. Nothing like that. I'm trying to speak my own English. Maybe Bebs and Tess may be missed. I know being educated people, you can alter in a good English. Up to 1998, I was a housebound husband. That's all. My world is my auntie and my mother and my small workshop working as a helper in the workshop. So one day in 1998, I sat at my house after taking lunch and relaxing. I saw my wife carrying something like this to hide me. Then as a housebound husband, I asked her, what is that?  It's none of your business. Then I ran away being an husband. I saw a very nasty cloth, a rag cloth. Even I don't use that cloth to clean my two-wheeler. Then I understand that she is adopting that anaesthetic method to manage the period days. Then I asked my wife, why there are sanitary napkins you are using that anaesthetic method? She replied immediately. I also know there is sanitary napkin. I'm watching TV. But if myself and other women in our family start using napkin, we have to cut our family milk budget. She replied, I shocked. What is the connection between sanitary napkin and cutting the milk budget? Then I understood it's a cost factor, these, those there. Then the same day I went to your shop, then I tried to buy a sanitary napkin packet. The shop will ask what brand you want. Who knows brand and all. Just I figure out a packet, beautiful packet inside their showcase. I bought the packet, the research started it. Being a workshop helper, whatever I took in my hand, the brain tell the weight of the object. The napkin weight, what I took out of the packet, I think less than 10 grams. So being a Koyam Thurian, there are 500 textile mills are there. Those days the 10 gram cotton price is only 10 paisa. That means 10 cents. The multinational are using only 10 paisa raw material they are selling for four rupees. You just think the profit fold. Then I want to make a low, I am damn sure I can make a low cost napkin. The main thing is I need a women volunteer where I can go. The only available choice, the victim is my wife. Then I bought a sanitary napkin cotton in a reputed mill. I made a sanitary napkin and I give it to my Santhi. I want a feedback immediately. You see. So whatever I make differently, I will tell Santhi close your eyes, I will put her eyes. This time I am doing the same. Santhi is opening eyes, she saw a napkin. She is shocked. Oh you enter in this will know. Yes, I want a feedback. It is not possible to do. You have to wait for some time. Then only understand. Well period means monthly wants. Even so many others they don't know what the problem the ladies are facing. Then I go back my workshop duty. Then after 15 days, I am getting the feedback for my napkin. What napkin you gave it to me. It's very nasty. I will go back to my class using method. Then I need more volunteers. It is not possible to make napkin and waiting for a month to get feedback. It will take two decades to make napkin. Then I need more volunteers than another available victims or my sisters. Even a wife and sister, they are not ready to talk up the subject. Whenever I step into my sister's home, they immediately call my wife, ask her not to come to my home to talk into the subject. Then I got the idea. Why not we contact the medical college girls? But how can a workshop helper can approach a medical college girls? Even a college boy is not able to go near to an art college girls. How can a art college girl be a medical college girls? Somehow I managed to get something. They say my thing, giving the various napkin and wait for four, five days. Then feedback. Then I realized even a future doctor's girls, they are not ready to discuss about the subject with an adult. Then I got an idea.  So these are all the terms I'm promising now. At 10 years before, I don't know the feedback sheet and all. I only know cycle sheet. Then I made a small, small question, what I want to ask. Then they have to fill. Those days, 20 girls helping me. I supplied an napkin. I wait for a week. On a particular day, I'm going to collect the feedback sheet. I saw in front of that hostel, only three girls are very urgently filling the feedback sheet for the rest of them. It's a false one. So what can I do? So how can I conduct further more on the false feedback sheet? Then I took it in front of medical college. Then I think fear after it's not good depending on the girls. Why not check myself the napkin? That has happened now. That is still coming. A man wore sand in napkin. Somebody in the English from the writing in the off page. That means I bought, actually I've used short tape underwear. Those days I bought triangles of underwear. I wore a sand in napkin. In the football player, there is an animal blood with mixer and all. There is a tube. While I'm walking and cycling, I'll press one of those little points. They catch a lot of the points. Yeah. But even though I'm not satisfied. So these are all, these steps are happening. The days are going, months are going. Six months, eight months, nine months. So it's almost a year. But my thing is why my napkin is not working with ladies and girls? The company napkins are working, both are cotton. In the meantime, I'm sending the company napkins material to various lab across India. They're also telling, we declare we found inside is a cotton filament and cellulose substance. There are the various name for the cotton. But I'm using cotton, why it's not working? That is my question. So in between what happened now? Those days, people will suspect I've become a psycho. I've become a mad. First, my wife separated from me. She sent a divorce notice to me. Then I got a very peculiar idea. Taking feedback, become a risk one. Then I got a risky idea. Instead of asking feedback, these, the tunnel, why not ask a used napkin from a girl? You take the risks. Even I ask ads from the lady, she will suspect I'm going to do some black magic on him to mesmerize. In India, they won't give even a footprint that soil to take. Then I somehow managed to get a used napkin from the ladies. I spread all this in the backyard of my home, 10-way turn room. I'm researching on that.  I never realized, it's Sunday, I think. She thought, because already wife is gone, separated from me because of research. My mother thinks Sunday is cleaning chicken for Sunday. The moment Kamman saw the suction on the table, nothing he did. She cried like anything. Somebody did on my son something. He totally become mad. Magalai is me going to go out my from home. Because in south, they will put cow tongue everywhere in look on corner of the home. They will put agarabadi, sambar, everything, smoke, everything. It's like a Magalai in this place. So in the house, I put this substance. She also separated from me. Then problem for food. I have to cook myself. So anyway, I succeeded. I realized what is that material inside. The cotton is from flower. It is from the bark of the tree, that's all. It's very simple. The cellos derived from the bark of the tree. It is called wood pulp. But even after finding that, you need that big plant cost around 3.5 crore to make a Santay napkin. That's why from the second world war, this field in the hand of multinationals only. Even after seeing the plant, I'm never discouraged. I further research for foreign affairs. I made a small, small mission like this. I made world-class napkin at my home. This is my innovations. Then I send it to IIT for evaluation. Those days, I'm trying to pattern. Because a little bit I'm getting learning, I become skilled. I understood IPR rides. I spend a lot, not only money, family, everything. Then those days, there is a small competition that's going on in IITM, Madras. That is called best innovation for the betterment of society. Without telling me, they involve this innovation in the competition. Around 943 entries, it become first. Suddenly on the limelight. Then everybody writing. We have also helped did this, that works. Then I got a pattern also. This is only unique product around the globe to make sanitary napkin at low cost machine. You think about the hot cake product. Okay? It is flashing. So what you will do if you have such type of product with your hand? I'm asking you any MBA students or business problem persons here. You try to use your IPR rides to maximum accumulation of money. But I never did this. Why? I know, no human being died because of poverty. Everything happens because of ignorance. So ignorance means what do you know? Just chasing this money. Everybody was chasing this money. I've never studied in business school or thing. I just observing people what they're doing. If I ask in the crowd what they're doing in your life, definitely I know only two. You, everybody trying to survive. Wearing coat or doing this business, this business, this, that, apartment, Rolls-Royce, Benz. Finally, you are just surviving in a small way, in a small apartment, an apartment with extra bedroom, a bungalow, that's all. Nothing more than that. Am I right or right? You have to agree, not for them. The problem is, if you want to brush your teeth, you need a nylon handle and nylon brush is sufficient. What happened in the mind once you go further in your life? Now you need a gold plated and diamond rings, this blue brush. Then real ones. So this is stupidness what happened around the globe. Okay. So I never did. So I don't want to do business like this, only profit, profit, profit, seeing books for millions, billions. I am doing as a social cast. I am giving the missions to the rural India. The back view of the plan. These women are now making napkins. So my vision is I'm going to create not less than a million employment for rural women. By the way, I'm going to create India. Only 7% penetration is there. 93% of women are not using napkins. I am going to make that footprint 100%. I'm going to provide 1 million employment creation through this. That is my vision. That's what I'm going to do. That's my goal. Yeah. So it looks like they took actually quite a bit of the little plot points from his actual life and including the competition part, and I don't know if Big B was included in that, but it'd be cool if he was and then came back. Yeah, I would. When was this done? When was the speech given? The video's 11 years ago. So the video was posted May 26th of 2012, but I don't know if that's okay. It looks right though. Yeah. So he would have probably had a good six, seven, maybe even eight years of public speaking and grabbing a higher mastery of the English language than the event we saw portrayed at the UN with Akshay in the film. So I suspect his English was a bit more broken as Akshay portrayed it to be. Oh yeah. And I thought he looks nothing like Akshay, obviously. Looks nothing like him, but that's whatever. But in terms of the voice, I actually thought he did a very good job. Obviously his was a little broken than Akshay's, but I thought the vocal inflections he did in the movie were very, very good. All right, so I'm proud of Akshay because I think it's one of my favorite Akshay performance that we've seen of his hats off to this guy. I think if they were trying to cast somebody who looked like him, I think they probably could have casted Nawaz, KK Menon, or Atul, Colm Clarny as well. I think those would have looked more like him. But I... Yeah, but when you've got a public figure that nobody really has a face to necessarily, they know the name, but they're not really familiar with the face. I don't think it's... Bring in a star, yeah. Yeah, bring in somebody who can incarnate the character of the person in a believable way, which Akshay does. Yeah, I thought he did a very good job. Obviously. Yeah. I think if they were maybe in a different film, that's more like awards style of a film. I think in terms of like, it's gonna be hard hitting as opposed to the commercial way that they were going. I think maybe they would have casted, maybe some of the people that... I wouldn't change a thing. I like it the way it is. Me too.  Hats off, obviously, to the actual guy. Right. Yeah. He's a hero. What a man. And I'm glad a lot of the plot points are true in it, even obviously if some of them are true. What's the word? Stylized. Yeah, stylized to make... For dramatic effect. Yeah. Do we know what happened after his invention in terms of the number of women percentage-wise? The increase of the number of women using sanitary pads and if there's a direct relationship to... I can't imagine it didn't increase. I don't have those numbers, but I'm hoping it's getting much higher than it was. I would hope so, yeah. I'd imagine especially in like bigger cities that it's... Man, that was probably always the case though. Bigger cities are going to be said or obviously... Yeah. It's going to be the more remote regions that are less likely to be... One, yeah. The cost of it alone is probably the biggest hurdle for most of the women. I can almost guarantee you don't want to use that rag.  I just... Ooh. My word. Yeah, he's done a beautiful thing. Hats off to him. Let us know if there's other videos from him or other people that we should know about down below. Josh!


Okay, so really the two first things you want to do is the custom conversion that's around the thank you page right and then right away you go set up a custom audience which is what we did yesterday we set up the custom audience around the in fact click on the three lines and go to audiences so we set up the custom audience around the opt-in page and then and then also the thank you page so remember from this point on this is what it's all about is your custom audiences there'll be audiences that you include in your targeting and then there'll be audiences that you exclude from your targeting for for every ad from this point on so so for example tomorrow or no not tomorrow necessarily but the very next ad so let's call today let's call this ad one ad number two whenever that does go out next week next month whenever you're always going from ad number two and on you always want to retarget page visitors and any and any custom audiences that you built around videos so so if you put out a video if you start putting out more videos start creating audiences around 15 second viewers and always retarget that audience always retarget your video viewers always retarget your web page visitors only and then and then once you start capturing leads the very next ad and that point from that point on you'll always exclude your leads you'll always exclude the leads okay so whether that's seller guide leads whether it's listing leads open house leads you'll always want to exclude that specific audience because they don't need to keep senior ads if anything you can always shoot them an email right so if you're already a lead on a listing or already a lead on an open house or already a lead on a seller guide lead i'll exclude you rather than showing you an ad and spending money on that and i'll rather i'd rather just email you that post or email you that information right because i already have your i already have your info so so audiences is what it's all about so we're good there so now three lines on the top left and then let's go to the ads manager so i'm sorry yeah three lines and then ads manager yeah perfect so now over here we'll just set up a conversions ad so from this point on it's it's conversions which you want to shoot for so hit the green button and then we'll go from there so right here you'll always want to make sure you're in the right account which which you are right there in the top sky of lemons real estate yeah go and click that green one and then as you open up this we're going to go with see this is a whole new layout so these are facebook what they really did is they condensed they condensed it and just narrowed it into just just these few so conversions is actually engagement now so hit hit engagement yeah see so get more get more messages video views post engagements page likes event responses so we'll go with continue and then now it'll bring us over to the next page where in your case you'll always want to go with that drop down categories and you'll always go with housing and then what you want to do also is is get in the habit of naming each step there's three steps these are the three tabs that that we went over a few minutes ago name each one so this first one the first tab is really just choosing the objective which is which is engagement we went with engagement and then maybe just giving a name to the ad so this is the campaign tab title number one name it so whether it's it's an image if it's an image ad okay well what image is that like the one you did to the left you put intro image add brand awareness that's very specific right you can look at that and know exactly what add that is so over here seller video ad which video you know which which video was it was it you in a car was it you outside was it you had a whiteboard like what what video was that you know I mean perfect so seller video ad and then what what I normally put in parentheses you can you can kind of do it whatever helps you remember but normally I'll put the objective so in this case it was engagement so we went with engagement so whether that's in parentheses or just maybe dash but but maybe just put put engagement perfect seller video whiteboard engagement cool and then housing that's it and then you'll leave the United States we'll narrow it in on the second step but you can leave that as is and then just hit next okay cool we're good there so we'll go next and that's step one so that was the tab number one campaign now we're on the second tab where we go over the the the targeting we go over the the actual objective which what you're going to do here is you're going to click on you're going to click on a website going to click on website and then see they change and then in that engagement type hit that video views that drop down actually it's not it's not on your ad go yeah click on website this is the new format of conversion ads so you're going to go website and then in the conversion event that red box click in there and you'll see your custom conversion so on this second step this is the ad set level we want to name it at the top we want to give it a title on this on this second step is where you is where you put in your custom conversion which is the thank you page so go ahead and yeah go ahead and either name it first or hit yeah right there seller guy leads seller guy that's your custom conversion it's also your audience what you want to let me click that you can't click that this conversion event is only available with lead with leads objective okay so then go with go back down real quick campaign objective so before the leads was lead generation which which which is what we're doing here but we're running a conversions ad to a lead page no before leads would be using facebook's lead form so i guess now they changed it so let's go with leads and now let's hit next so you always hit that blue button and now over here now hit that hit that custom there the conversion event the red box click on that red box see if you can click it now there we go now we can click it so it's leads okay cool so that that was that should just happen like right now that's a super new update like literally in the last few minute type of update shit like that was never like that so okay cool so now we know so at the top name it new engagement ad set go ahead and give it a name this is the second step so normally what i do in the name is i'll do i'll do um no not seller like you already have that at the top so the name is normally targeting the target or or and the budget yeah i want you to do that so wherever you're targeting whether chicago whatever putting your city right there and then put maybe the budget right and again all what what's that what do you think the budget should be well it's this is now now it's really time to really lay out the next four weeks and really just look at your overall monthly budget and then and then and then maybe divide that by four or divide that by three or divide that by two whatever the monthly budget is so for example if the monthly budget was 500 bucks okay cool well or 400 bucks let's say the monthly budget's 400 bucks and you're gonna and you plan on running two ads this month okay cool well then throw 200 at this one and then 200 at the second or if you plan on putting out four ads this month you know throw 100 at this one and and then you know the next three they get the other 100 so it's kind of it's kind of looking at what the overall monthly is and then just dividing it by by the amount of ads that you're you're gonna test this this month is the lead number going to change the lead number yeah yeah like you don't yeah for sure that lead yeah lead number lead numbers are never the same on any on any business really every every lead is is going to be a little different so that's why that's why that's why I stress on these custom audiences because that's what it's all about man if you keep running new ads every time you're going to spend the most per lead if you if you start to retarget warm audiences you're going to spend less per lead people are going to start to see you more so it's it's all about these custom audiences getting these custom audiences in place so you can continue to to decrease or to lower the cost per lead but in the beginning in the very beginning you're going to want to spend in the very beginning you don't even know your audience yet facebook doesn't even know your audience yet like no one even knows you yet so you can't expect to put out this ad in a shitload of leads are going to come in no one knows you yet right so so it all comes down to the beginning putting money out and just throwing it out like you this is money and that's why a lot of times people come here and they're like damn get on my last dollar that's kind of the that's kind of the worst position to be in like when it comes to advertising just in general because the way you want to look at this is you got to be able to put something in and be willing to blow it kind of like going to the casino bro like if I ever go to the casino I got a few hundred that I don't even give a shit about I'm gonna just spend it I don't even care what happens that's how you kind of have to look at the first month of this shit where it's like okay I got this excess budget I'm gonna throw it out there and get this shit going and and so in the very beginning you kind of want to you kind of want to spend a little bit like for example what what do you think over the next four weeks comfortably what can we put I don't care if it's 50 bucks like what is it like over the next four weeks what 300 okay so for the next for the next for the next four weeks throw 300 at it so in this case let's put one and okay so that's that's question number one question number two is how many ads how many ads do you think actually no I'm gonna tell you I'm gonna tell you two so over the next over the next four weeks test two ads this is ad number one throw 150 at this one throw 150 and run it for two weeks and then throw the other 150 for the second ad and run that for two weeks there's your 300 so so so test that and and and again here everyone man is how we all are we're all we're all about that lead and that's your business that's my business it's a lot of our businesses right it's all about that freaking lead but what you have to really take into consideration and really really understand is the fact that it's not all about the lead like what we're paying for here really is the data what we're really paying for is the exposure and the data because what's going to also come out of this not just leads what's also going to come out of it is all the viewers of a video or all the engagement of an ad and all that data that you're going to now have in your custom audience that you're going to be able to leverage in the future so it's not just paying for a lead it's paying for the actual data that's what it's all about that's these custom audiences so run this yeah set the calendar for two weeks and then so you named it at the top you gave it a little title the 150 Chicago 150 right here this is where we actually put the 150 so so don't go daily go lifetime so hit the drop down for daily and go go lifetime yeah just hit that yeah hit that drop down go lifetime and then change that to 150 and then just set the calendar so when you set the calendar it's always it we we always want to start at the next day and the reason for it is to give Facebook enough time which are which is really several hours five six seven hours to review it and approve it and then it goes live so it's always the next day at at six a.m your time and then and then run this yeah let it run for two weeks let it run for two weeks and and and same end time go go go six a.m on the on the start time and the end time okay cool so six a.m six a.m 17th and you know what March 3rd I would probably you know rather than actually no yeah go ahead and keep it that simple keep it 150 152 weeks two weeks that's fine I was going to say cut the March 3rd I was going to say cut it at at the end of February but but let it let it run the full two weeks okay cool so six a.m six a.m and and Facebook will just kind of spend that 150 over the next two weeks every day will be a little different but they'll spend it over over accordingly and make sure that every every dollar what's that should I always do it like a lifetime budget yeah good question yeah yeah lifetime lifetime because you give Facebook the flexibility to spend it accordingly to spend it based on the traffic a lot of times people will put daily and force Facebook to spend it within that 24 hour period when every day of trap every there's a different amount of traffic on Facebook every day like like for example even with with us like I'm not on it I'm on it all damn day but but it's different right so that's how it is overall so given Facebook lifetime and just letting them spend it however the hell they want as long as they spend it that that's kind of what we seem to be better so lifetime actually no it's not it's not 300 it's it's 150 because we're going to test two different ads yeah I'm just I'm just I was just seeing what that what that did to this oh yeah don't even look at those numbers right now those numbers don't they ain't going to tell you nothing on those numbers right now especially only because it's new like this is this is new so as as Facebook really starts to optimize and find your audience then then those numbers will actually really make sense but I wouldn't worry about none of that right now so scroll down and so what we're going to do here is um go up a little bit so the custom audiences right here custom audiences that's where you'll start so not on this ad because this is the first one but as you move forward that's where you're you're including your custom audiences so watch if you click inside that box custom audiences you'll see your custom audiences which are just the two so in the future you'll start retargeting video viewers you'll start retargeting web page visitors and then you'll exclude you'll click that exclude and you'll always want to exclude your um your leads and another audience to to create as well is your is your appointments anyone who has came through your calendar and actually scheduled an appointment that's that leads should be in an audience as well I would be excluding that audience as well um who are you what do you use for your calendar or who do you like what software or whatever tell me are you on the are you on the paid version yeah okay find out if well actually well you should be able do you know if you put your pixel on that page I think so um here's what's so important let's test your calendar okay let me show you what this what what what this is about um subscribe to the um to the paid version okay so I don't think it's the pixel on here yet yeah so so go ahead and go through the through the scheduling let me show you what this means go through the scheduling and this really isn't a isn't a make or break because this audience really isn't going to be the biggest biggest it's not like it's not like thousands of people are scheduling with you or hundreds of people are scheduling with you so it's not going to be the biggest audience but I mean it's still worth creating an audience so for example as you go through and schedule so just schedule whatever schedule whatever see so right now if you look at that link at the top look at your very your your link at the very very top Calendly.com forward slash Skyer lemons slash 60 minute that's the link so if you continue so go ahead and confirm go ahead and go through the process put your name email it's still 60 minutes at the top it's still the same link and then and then it switches to invite tees and then and then so is that is that it that's the confirmation page okay so then that link at the top well here's the deal it's not going to fully it's not going to fully work anyways it's not it's actually not it's actually not with Calendly because that's not your that's not your.com that's Calendly's.com yeah and this yeah right so then we might have to just skip this part because that domain needs to be registered with with Facebook and and and you can't register that that domain that's Calendly's okay so we'll skip the calendar that's fine but but your other lead audiences yeah for sure those will be the ones that you exclude okay so we'll leave that as this so that's the audiences in the future we'll start including start excluding and then scroll down locations the United States go ahead and switch that out to um to to your your specific area and whatever you whatever you whatever you actually go with as far as your targeting stick with that um so take out the United States x that out and then and then just what's best is really just is really putting in hit that drop down people living in so you'll see four different options here and each one is very very different so you'll always want to go with people living in this location um and then what's good is not just not just putting in the city like the name but actually going off of an off of an address like that that works too so whatever whatever you're building or whatever you're like wherever you like maybe your neighbor's house or maybe the office address or whatever or maybe the damn Starbucks at the corner whatever like putting in an actual address and and letting Facebook build your 15 mile radius around that is is good too rather than just putting the word Chicago you know what I mean because right there search locations so you just type in certain no no below the drop down yeah right there so just type in you could type in an address or or again the city it's up to you but you have to go 15 miles so so that's the thing about this right I get all of this yeah you get all the water so I think I really should probably do an oak line address yeah yeah so see if you can if you could find that yeah so here maybe just taking out the word Chicago or or adding whatever's gonna help you know what what ad this is bro that's all the tidaliness like so you can look at that title and know exactly what ad that is because if you don't title it the right way then you're gonna have to click look into the damn thing just to find out where the hell you were targeting when you could have just named it you know what I mean so Chicago Ridge perfect 150 so that right there becomes your area man that that's what I would stick with from this point on is targeting this area so scroll down so you got you got the title you got the custom conversion you got the budget you got the calendar you got the location you cannot change age you cannot change gender if anything yeah and you don't even want to change detail targeting you can you can narrow it in on the detail targeting with some keywords but when you're targeting just a local area like sometimes it's not even worth narrowing it down because then it narrows down too too small where it's like your audience ain't big enough at all so if anything just stick with that no detail targeting okay so now scroll down so we got placements automatic placement versus manual placement so automatic placement it does say they're recommended but it's kind of it's this part's all about testing as well is is is is unchecking a few to see if that might have if that targeting might have been better so automatic placement is leaving everything checked Facebook will place that ad everywhere and it's not like Facebook because Facebook they're the way I look at it too many is is there a partner with us like they're not just trying to blow our money they're a partner with us they're only going to put this ad where people are going to watch it because that's how they make money so they're not going to just splat your shit all over the place and just blow your budget some people think that but they're they're trying to make money as well so they're going to make sure that it's it's being engaged like the ad is actually being engaged and if it's not then they push it to another platform to see if it's there or they'll push it to the marketplace or they'll push it to the feed or whatever so so they're they're working with us as well but sometimes manually you can kind of put your consumer hat on and that's what I do here I put my consumer hat on and I'm like shit when's the last time I clicked on anything in the Instagram shop when's the last time I ever clicked on anything on the right hand column right so I'll put my consumer hat on and really kind of use myself as this and be like dude I don't I'm not in the marketplace I know I know millions of people are but but I'm not really there and so and that's not really the best way to judge it based on what you do but then again it kind of is because we're we're consumers so I know what the hell I'm clicking on and what I'm not looking at you know what I mean so when the budget isn't isn't like hundreds of dollars like as far as in a giving campaign this one's just it's 150 sometimes good to to narrow it in and maybe just go maybe just go with with just a just a few of them but but to tell you the truth to tell you the truth it's here's the best way to do it either either you're going to leave it on automatic placement or you're going to edit and uncheck everything except for the feed so so so if anything if you're if you're going to be unchecking uncheck everything except for the Facebook news feed because the Facebook news feed that's where that's where all the attention is at not even a Facebook video see oh you're right yeah I actually I watch the Facebook video feeds I actually do I I think a lot and I think a lot of people do is is we're all watching the Facebook video feed now as well so that that's a good place to put it what's that you don't think the stories Facebook stories yeah people are watching Facebook stories as well but the thing about the Facebook stories is is if the video is longer than a minute or I think it's even shorter I think if the video is like longer than 30 seconds the full thing doesn't play so the feed is where is where it would play and then and then also another form of testing so this is one form of testing either automatic and leave everything checked or edit and uncheck everything and only go with the feed that's a form of testing so in your next ad maybe you want to go with automatic and let Facebook check everything and just see how those numbers look and then and then on a and on a separate on a completely separate ad maybe you want to test Instagram only right and only run an ad on Instagram and see how that performs so so the testing is not really is not really your budget the testing is not really the location that you're targeting the testing really is going to come down with your your actual ad the video right the video and then also the placement that's your form of testing so so here yeah let's let's let's test and and so here's what we'll do at the very very top in the title let's let's let's go to the very very top and let's also add we put Chicago Ridge dash 150 put dash feed only or FB feed only right that way you can look it in no okay well shit that ad it's only going to the feed right so so this is one form of testing for sure yeah I'd rock with that Facebook feed let that let it let it let all the attention go there perfect so scroll down we're good there nothing to do there so now we'll hit next that was step two that's the ad set level that's step two now as we come to the third and final step you can name it at the top but really it's just seller video ad you can just put that at the top the title seller video ad and then add your Instagram placement go ahead and click on that just for just for future just that way you have it connected yeah so go ahead and continue and then there's your there's your IG perfect okay cool and then create ad click on that drop down create ad and you should see use existing ad use existing post we'll go with that one and then select post right there at the bottom and then you'll see your post right over here perfect so you just click on that hit continue okay perfect and then and then what we have not done yet so again what we spent time on yesterday was really the first the first step which is creating the custom conversion we also put together a couple audiences yesterday but in this case today with this with this actual video actually yesterday we put the post up on the page we set up the custom conversion that's really step one step two is coming over here and actually setting up the ad which we're 99.9% done we use existing post we put it up there in fact we are done hit publish you're done that's it so it's just it's just connecting that video scrolling actually scroll down a little bit let's look at the yeah you're right you're right ad button that's the last part is add the button click on ad button and then put your website in this is step two the actual ad and then this and then step three which would be the final step once once we click publish will be creating a custom audience around this video and what you'll want to do too is bookmark your page bookmark your seller guide page because yeah you want to bookmark that page you don't want the login to kajabi all the time okay perfect so this link over here you'll go and double click it yeah double click it make sure you copy the whole link in this case we're going to get the HTTPS and all that actually um yeah try to find that link okay awesome so we'll paste that one in hit update post and then you'll click on publish and then right here below website events you'll always want to make sure that that's checked as well so scroll down a bit below tracking website events that's checked skylarlems.com that's the actual pixel the 1447 and then double check your page real quick go to your go to your page is your page open the actual page open up another tab just double check that pixel so yeah paste it in actually no the your landing page so just paste paste yeah paste that I think you got it copied already are there yeah that one so seller guide no i think the download is your is your thank you page but um just double check that pixel real quick so this is this is ending in 1447 the pixel so yeah so just um yeah copy that actually that yeah it is download so copy that paste that in double check that pixel so this is the opt-in page not the not the thank you page please click link well this is your thank you page so what's your opt-in page actually well shit man I think you did is that the link you grabbed that you put in the ad you might want to double check that so there's the opt-in yeah you might have put the wrong link yeah all you're doing really is double checking that pixel helper so just um yeah open yeah let's change that real quick change paste in that new one so what you always want to do is just it's just double check the the pixel helper okay so yeah just go back yeah can you open this browser up real quick and then and then just just open up a new tab and go to that link go to your page yeah right here just paste in okay so just yeah so go ahead and check that pixel helper so the pixel we're looking for ends in 1447 so just always double check that there it goes there perfect so you're good you're good okay awesome so now go back to ads manager and let's just let's just finish this thing so you're good there website events and then scroll down offline events you're good and then publish okay cool so that was that was what I call step two step one was setting up the custom conversion was putting the post on the business page right step one and then step two setting up the ad scheduling to go live tomorrow once we click on publish sometimes you get stuck like this so when you see it getting stuck publishing one of three open up another tab leave this here open up another tab and go back to the ads manager so let's just go back to the ads manager that happens quite often is it'll get stuck like that in the publishing mode but if you open up another tab and and then just go back to the ads manager you'll see it in the top right in the blue with you'll see a blue button and those are your three the three steps that were stuck so right over here as this opens up you'll see the blue button and the top right and we should see the number three and all you're going to do is just click on that button and then you can publish it there okay with that blue button so that's what stuck is those three tabs the three steps so just click that blue button and then you'll you'll publish from here so hit the blue one and then you'll see a green button I think I think it's green yeah publish okay cool so publish it here and then you'll see publishing one of three and then the blue will turn to green once it fully publishes there's a green so now you're good so step two again was was was setting up the ad now what we're going to do real quick step three the final step is to create the custom audience around that new video so as this ad goes out we want to collect all that data of those who are watching at least 15 seconds of it that becomes a custom audience that you'll use in your next ad as far as the retargeting so hit the three lines in the top left and go to your audiences and let's just add that whiteboard audience so audiences and then all we're going to do is just click on I think it's the blue button yeah so click on that blue button create audience and it's top one custom audience and then over here you're going with video so yesterday we did website today we we're going to go video and really those are the two that you'll always work with is is website and video so there hit the drop down and go with 15 seconds and then choose videos at the top top right choose videos and then you'll see that video and then confirm and then the 365 the retention you want to drop that down drop it way way down I would drop it down in your case I would drop it down not 18 I would probably drop it down to maybe maybe maybe 30 days or 45 days the max and all that is is just keeping the most keeping the newest people in the audience at all times so if you watched my video in the past 45 days you're going to get another ad you're going to be in this audience you're going to see another ad right so audience name what I typically do is name it exactly what that video was so white board video whiteboard video or seller guide white boy whiteboard video something like that whatever's going to help you you know know whiteboard seller video and then in parentheses 15 seconds perfect and then nothing in the description that's all create audience and that's it man so posting the the the the ad on the page creating the custom conversion around the thank you page setting up the ad and then the third create the custom audience that's it man so from this point on it's all about just what I would do if I were you bros I would release really build the discipline of of picking a day out of the week or a new video needs to be on that page so so I would go maybe off of today what today's Wednesday so maybe that's your day every Wednesday a new video needs to be on that page I would focus 1000% on that rather than posting all week on freaking seven different platforms I would rather do one a week one video week every Wednesday I have a new video on this business page and and and some weeks you'll you'll you'll need to use it as an ad some some weeks you may not use it as an ad because this first one might be performing and you might not have to put out that second one you know I I typically break it down weekly but in this case what we're kind of doing is is bi-weekly right that's what we kind of chose to do on this one it's 300 for the month 150 times 2 okay cool well then there well then maybe maybe maybe maybe plan on having that next video done two weeks from now on Wednesday on Wednesday right but actually actually stick to it right like I I say go weekly so you can really build that muscle and discipline really was what it is it's really just it's really just building the discipline because you will forget bro like you like once last time we really chopped it up it's been a minute right life gets in the way shit happens so you have to really really really put aside time and really stay focused on it because that's where everyone drops the ball man that's why I kind of spend time on it because where you're going to end up dropping the ball is is you're going to you're going to lack lack the consistency of that content that's what's going to happen it's not the technical part you know how to run the ad now you did that's everything where everyone drops the ball is they don't put out that next one bro hell yeah keep it like that when we get a fresh cut we come in home and we cut a fresh video too that's the day that's the plan right that's that's how you should really really stick to it bro and and and what's going to happen is you're going to just build this this this confidence you're going to build this muscle of discipline and you're going to build you're going to build a whole library of videos that are set that are that are ready to deploy at any minute you're going to start stacking and that's what I do on the youtube side like I have videos stacked and ready to ready to deploy you know um so that's how you kind of want to look at this man it's all about the content but you're targeting a local area so just just keep it keep it fresh and and and leads will start coming in cool man so let that one let that one go live keep me posted keep me posted and just make sure everything on the back end is working man make sure that make sure that when when that when that lead hits that land or when that person hits that landing page that lead that comes and make sure notifications are on make sure that that email automation is on right make sure that these leads are being nurtured and and make sure that I wouldn't just have seven emails in the follow up follow up I'd have 77 so that's another thing you want to work on is the emails yeah so you said because I remember you were saying that you had all that stuff set up so so do you already have the email set up and right now I do but I have it in in cartra like I have it in cartra where I just I just I'm able to just connect and just send over the entire thing to you um it's a whole system so it's a whole software so I'm able to just transfer it to an account um that's why I wish you were using that one but but kajabi is cool too but in in this case with kajabi you have to use multiple softwares you're using one for the landing page you're using a different one for the email automation you're using a different one for the calendar that's why I don't go to kajabi route because I'm I'm gonna need all these damn softwares with cartra it's all in one let me ask you this is somebody whose system I could just subscribe to and then as I get the emails I could add them to my oh that's a good one that's a good one yeah yeah yeah you could do it that way I'll send you a link I'll send you the link a link to just opt in and then you can just start picking what email do you want to copy and save all right thank you yeah hell yeah man hell yeah hell yeah so keep me posting on this one bro and and if anything like let's let's for sure like chop it up in a couple weeks and and set the next one let's do that like put it puts or schedule a call with me or keep my calendar in two weeks let's run that second at okay sounds good cool and we'll go from there all right talk to you right on scholar I'll be a message away bro let me know if you need anything else okay man peace


My dear viewer, we welcome again to our series of 40 days of prayer being a blessing. Blessing to many who are viewing it. I want to thank you so much for those who are calling and telling me how God is blessing you through this ministry or prayer and I want to encourage you to not just keep it to yourself but share with as many friends as you can because in this way we receive the presence of God and his blessings in our lives. Today we are on day 20 and we want to praise the Lord for his doing and his grace and his mercy upon our lives and we are winding up the word series and starting tomorrow Monday we are starting another series of Christ our righteousness. You don't want to miss that because you will be interacting with that beautiful piece of the scriptures that speaks about righteousness of Christ and how we need to relate to that righteousness of Christ. But today as we wind up the word series we will be guided by the text of the book of Joel chapter one. These are some of books that people really go to read and I want to invite you to join me as we share from the text of Joel chapter one and verse number one two and three and then we will take a moment to pray.  Speak the word of God, tell them as it is because the word of God when it has come to us there is judgment so we are looking at that concept from the book of Joel but before we go there they seek the Lord in prayer. Our gracias for the heaven we thank you so much for the privilege of this moment when we come before you prayer this morning. Some of us of course would be watching this in the afternoon or in the evening but wherever time they are able to get this we thank you for your presence but we invite you to guide our thoughts and speak to us as we connect with the scriptures we pray in Jesus' name. Amen. We thank the Lord the Word of God from the book of Joel chapter one verse one down to three it says the one of the Lord that came to Joel the son of Peviel here base ye old man and give ye or ye inhabitants of the land hath this been in your days or even in the days of your fathers. Verse number three, tell ye your children of it and let your children tell their children and their children other generations. Let me read one more time very interesting text here the one of the Lord that came to Joel the son of Peviel here base ye old man and give ye or ye inhabitants of the land hath this been in your days or even in the days of your fathers. Tell ye your children of it and let your children tell their children and their children other generations. You see the prophet Joel scholars still debate as what was exactly his occupation. Was he a priest or was he a prophet or was he both a prophet and a priest? Because once you start getting into this book of Joel you will see he is using technologies that are found in the priestly ministry and of course in the prophet ministry. But wherever you want to look at or think Joel is whether a prophet or a priest or he was both. What is important for me as you go get a moment of prayer is how the book opens. That the word of the Lord came to Joel. We have been discussing about the word of God and its effect in our life its influence in our life. The power of the word of God and how the word of God is power and ability to transform us to renew us to redirect us to show us God's purposes for our lives. And if we can not do the word of God then we will be doomed. You see it is critical and paramount for everyone who interacts with the word of God to obey the word of God. I mean one musician saying there is no any other way to be happy in Jesus but to trust and to obey. Now whatever God speaks his words will not come and go in vain. He speaks to us because he knows our situations and when he calls Joel the prophet Joel he tells him this is what I want you to listen and get very well and go and speak to these people. Go and speak to them the way I'm speaking to them and to them hear this. You see when the want of God comes to us God expects us to hear the want of God to hear that word and this time to hear it means to take it to the heart to allow it to transform us to allow us to make it up its way in our lives. Here they see old man and give gear or the inhabitants of the land. In other words God speaks to all people. The terms used here, the phrases here communicate God's interest to reach out to everyone in the society. The young, the old, the land and the educated, the sick and good in health or the poor and the rich. God expects this same word to reach out to them and have it's way. He tells them hear this ye old man and give here or ye inhabitants of the land. Have this been in your days or even in the days of your fathers. God of course you know the prophecies of Joel and the people you're talking to. Many calamities then come. Of course you'll see when you go down reading there Joel speaks of blockast and speaks of some symbols that communicate to the enemies that attacked the children of Israel. There are Syrians, the Belonians, the Greys, the Romans all attacked Israel. Israel was being reduced into something useless. They were living in fear and terrified. And indeed there's a time when we need to be and feel the experience of Joel. Because we are being attacked from every side. Not COVID, not political turmoil, rising against nations. We are going to make times that are diddling every day. We many of us are struggling in this life. As it war we are being abandoned from every side. Yet most of us are not able to see God communicating and sending messages to us through all the situations and occurrences and calamities. And so he says, have this been in your days or even in the days of your fathers. Events will continue unfolding. When you talk about prophecies we are dealing with events that unfold and happen. Not just by chance but by divine, by divine design. God allowing them to come just to awaken us from our sleep. Just to communicate to us until our days are evil. Wake up and live as people who know that we are in the very end time. And this is where we are friends. That we need as soon as we go through this for the days of prayer also. Take time to reflect on the prophetic message. Remember where we are and think of where we are. And see how we bring it vividly to our own hearts and to our friends and in friends with the wonder of God. That we may not live this life like the world people living. We may not see the calamities that are befalling us like the way people look at them. We may not interpret them the way the world interpret them. Because we know there are things that God are causing to happen just to awaken us. But also of course as a matter of fulfillment of prophecies. In verse 3 it says, And you need to let the children know that indeed we are living in the very last days. We don't have much time to stay here. It's that they can be preserved through the world. Say, tell your children of it and let your children tell their children. Past this from one generation to another. Tell them of the soon coming of Christ. Tell them of the evils that accompany the end days. Tell them of how the world will look like when Jesus is about to come. That they can understand how to order their lives in accordance to the agency of the time that we are living in.  And to a feat it is the light. And if we neglect the subject of the wonder of God. If we neglect the ministry of the wonder of God right in our families. Then we are growing a generation that is not conscious of the end times.  But God who love that is people. Whose word has become light on their path. That we may not live in darkness. We may not be caught on awareness. But we shall do well as we look at the scriptures. And especially the prophetic message that we can be indeed. Luminatened by the reality of the scriptures. And live a life that is in line with the expectations of the wonder of God. So tell your children of it. And let your children tell their children. And their children at the generation in other ones. Stay here in the scripture. Stay here in the scripture. This is heritage. Pass it on to your people. Pass it on to your children. This is an investment every parent ought to think about. Many times as parents we are busy investing in the worldly pursuits for our children. Giving them the very good education. Connecting them with people who matter. But we forget that this is nothing without the wonder of God. So God is appealing to us as we wind up the ministry of the world. And get into another very important series of Christ our righteousness. That we will embrace the wonder of God. We will live by the wonder of God. We will be challenged by the wonder of God. We will be transformed by the wonder of God. We will be guided by the wonder of God. We will live as a people of light because the scriptures are open before us every day of our lifetime. Let our children know that we as parents value the wonder of God. When our child sees how much value you give to the wonder of God. They will take it seriously. How much time do you spend at home reading the wonder of God. Opening the scripture to your children. Whatever you do at home it makes them understand the importance of the scriptures. It's my prayer. That as we take time to pray this morning. That you will think through these words. God is appealing to us that go and speak to the own people. Go speak to the young people. Go speak to the children and share them. My word has come to them. And these things they are seeing. They are bound to happen because this is in the prophet. And they then ought to prepare themselves. And when you go down there have no time to go down there. This beautiful text of the prophecies of Joel. Speaking God lamenting but not just lamenting. But calling us out of our stupa. Calling us out of drunkenness. Calling us out of a slumber life. Calling us to awaken, to open our eyes. And to embrace the scriptures that we may live by scripture and scripture alone. Because this is the only light we have to live this life. So it is tell you your children of it. And let your children tell their children. And the children another generation is my prayer. That this wound of God minister not just to you. But to your entire family. That your children's heart may have a space for the wound of God. And they may be transformed by the wound of God. And they may be prepared and preserved by this wound of God. And we have nothing to lose. Because once we have Christ on our side. Then we have everything we needed. So join with me as we pray today. Let's pray that we may hacken to the wound of God. And allow it to work its miracles in us. The way God as expectant that his children shall live in light. Join me. Remember the seven member list that we have. Pray for it. As we pray right now. And many other things that God may appeal to you. I pray that you will join with me in this prayer moment. As we speak to the Lord. And we ask him to guide us embracing the word. Let's pray together. Gratias for the heaven. We thank you so much for the precious privilege that we have to be before you this morning. Or evening or afternoon wherever. We may be watching. But we thank you for this special privilege. That we have to speak from the scriptures. We have so far all week discussed the ministry of your word in our lives. And as we come to the end today Lord we are praying. That may this word have its way in our lives. May your word of truth have its way in our lives. May it work in us. Like we so is able to pierce through the divinding asanda of maros and boats. May it Lord have its way. I pray that we will never be the same. Because the word of God has had its way in our lives. I pray that you may give us courage and confidence. To sit down our children at home. And open the scriptures before them. And share them this is all that is important in this life. That they may know that their lives will be milifu. As they will live in accordance with the way of the scriptures. That they will treasure your word. Devices your word of a treasure. And hid in my heart that I may not say again is to you. That we can educate our children. It is the word of God. That keeps us controlled and checked from excesses of this world. This is truly the light of our path. So Lord we pray that you will bless us with the presence of your word. You know heart through the indwelling power of the Holy Spirit. We shall be able to speak it out in season and out of season. Share with our friends and share with our family members. And share with our colleagues at workplaces. Share every opportunity we get. Because this is a way to transform the world. Now as we begin a new week Lord of talking about Christ our righteousness. I pray that you may keep in your heart a desire to be at the feet of Jesus. As we look at him and look at his righteousness. That our righteousness may diminish. As his righteousness may increase and dominate. That Lord we shall say. We thank you Lord for we have found you. And we experience in your grace. And we shall be revived as we go through this for the days of prayer. And we be whipped for the sonika man. This is our prayer in Jesus name. Amen. I am sharing. My sister is appreciating. My brother is appreciating. I don't have to mention your names as you are talking to me. But I thank you for being part of this ministry. Remember to don't know who needs this message. Just share generously with as many as you can. That many will be blessed as you go through the 40 days of prayer experience. I'll be with you.