Hey guys what is up welcome to my channel for today's video I'm going to be reviewing one of the sets I picked up during the Nordstrom anniversary sale And that is going to be the Charlotte Tilbury sunset dream escape face and eye palette set We're gonna be trying it on of course and I'm also going to be comparing to a few other palettes that I have that are similar So if you want to see that then just keep watching Hi guys, if you're new here, my name is Morgan. I am a product knowledge enthusiast I just love knowing anything and everything about all the makeup on the market and sharing my thoughts with you guys I always get really excited about the beauty exclusives for the Nordstrom anniversary sale And of course one of the ones that I had to pick up was this Charlotte Tilbury set There also are a few other Charlotte Tilbury sets in the anniversary sale I believe there's a couple skincare sets. There's a pillow talk set, which is amazing by the way highly recommend that one I just happened to own already everything in that set. So I couldn't pick it up a presentation Fantastic, and there's this one. So this one is exclusive This color story has not come out before so I definitely had to pick this one up as far as the Nordstrom anniversary sale If you don't know how it works Basically, if you are a Nordstrom card holder You guys are able to shop the sale on different dates depending on the tier that you're on so log into your Nordstrom account online And it will tell you what date you can shop But if you are not a Nordstrom card holder, you are able to shop this July 28th So let's take a look at the details of this set I just love how they come decorated like this You have the nice Nordstrom anniversary sale sticker telling you it's $75, but it is a $90 value Then you have a cute exclusive ribbon because basically Charlotte Tilbury came out with this set Exclusively for Nordstrom. Now what I will say a lot of times in the past the exclusive items from this sale do eventually go on To the retailer and they will re-release it sometimes with a different name Sometimes they use the same name Charlotte Tilbury has definitely in the past taken things from the Nordstrom sale Rename them and then sold them on her site while this says right now it is limited and exclusive I don't know if that's going it to hold true. Now. This is $75 one instant look in a palette is normally at $75 So the deal here is you get a mini push-up lashes pillow talk mascara says it's a $90 value I don't know about all that you're getting this palette for 75 and basically a free mascara But anyways, I mean I think these are awesome deals to begin with anyways because they really are all in one palette Now online major things I'm noticing they're saying this is limited edition again with Charlotte Tilbury You can kind of never be too sure about that and the shades in here It does not specify whether or not they are a pre-existing shade But I mean honestly looking at the colors nothing really is Super unique especially with these palettes as well. So let's take a closer look at the palette She did just release a couple months ago these look of love Palettes so these guys had new packaging for this release She went back to her traditional packaging for the instant look of love palettes, which I really enjoyed So this is made in Italy and it has a 30 a month shelf life She also went back to the old layout here So again those last palettes that she launched She actually pushed the highlight over here and then actually used her airbrush flawless setting powder right here Which I thought was an amazing move. I love that powder I think that even made it a more versatile palette So she did go back to the old layout of having two cheek colors and then pushing it the highlight out here again I want her to stay with the old layout But I thought the colors here looked really pretty really rosy is it still in the same family of the other ones? Yes, again, I will do a comparison But first I do want to apply them all to my face create a look with this I personally really really love these palettes I didn't start getting into them until the holiday season this past year So I've really been into them for like six seven months I find myself reaching for them a lot because they truly are very versatile palettes So I was really excited about this so the concept of this is you are supposed to kind of apply them in order They all have numbers here and you apply them on certain parts of your face I always say this do not feel limited to where you apply this You can apply the colors wherever you want when I was using one of these guys on vacation You know, I was using the cheek colors on my eyes creating monochromatic looks so obviously you can do whatever you want Don't feel limited so you can see I know have my concealer Settling in right now. I'll fix that in a second But first I do want to start off with the bronzer. Now this bronzer looks pretty light I'm gonna compare it to my film star bronze and glow in the shade light medium so you can see They are different This one is from the instant look in a palette and this one is the film star duo You can see the tones are very different. This one is a little bit cooler This one has a touch more warmth so and they're pretty light on the skin, but let's see So I'm gonna use from the Sonya G kiyaki set. This is the classic face brush So this bronzer isn't going to work as a bronzer for deeper skin tones Supplied it beautifully. Honestly, I feel like I don't have a bronzer. That's quite this tone Let me get in a little closer actually This is a bit different than the bronzers that I normally go for has a little bit of pinkiness in it I don't know if you can see that, but it's really pretty I think it pulled prettier on my face than it did by swatch So I like this. I think this is very very pretty as per usual it blended on Seamlessly, that's how this is looking so we have the switch color which basically is supposed to go all over the cheek And then you have the pop color. I'm going to use my wing goss number two brush to apply this So I'm gonna start off in the swish color This swish color has a little bit of a sheen to it But I really like this because it's a little bit more of a neutral rose I feel like a lot of times she puts in more pinky blush is something that it has a brighter pop So this is a really nice kind of neutral toned blush So I'm very happy that she put this one. Oh, I just supplied way too much Yeah, I went like that and didn't tap off my brush and look at that So use a light hand. This is quite pigmented and then it's a little bit dirty if you over apply So at least if you have my skin tone, but you can see Charlotte Tobri's formula It runs in really pretty. These are really great neutral tones I'm gonna kind of neutralize this a little bit with my sponge because it's not meant to apply that much But lots of pigment tap off your brush. I really like this blush color again I feel like she normally if you take a look in the other palettes, they're brighter cheek colors This is the only cheek color in that one. This is a brighter baby pink So I really like that she added in this blush color has a rosy tone to it But it's really pretty and then we're gonna talk about the pop shade right here Which is a brighter shade and what you're supposed to do with it Basically is pop it right onto the apple of the cheek and then that's going to give it Some good brightness right there. That's just the way Charlotte Tobri Recommends that you apply it. I normally don't apply it that way But that is also very very pretty and these have a lot of pigment to them But you can see they blend out really easily tap off your brush if you're intimidated by the color Do like the effect that these gave my cheeks taking a look They are definitely not flat. They do have a satin finish to them On the skin. So it's not going to be completely flat I'm going to apply the highlight right here, which looks like a really pretty Champagne color looks like that And I'm going to show you again in the film star bronze and glow in light How that would compare so top Is definitely a little bit more Champagne a little has some more gold to it as well. It's not as poppy as the film star bronze and glow So I think it might be a little bit more natural, which is what I'm more into nowadays So i'm using my Kaleidos H1 brush. Let's get in here Yeah, so you see it's not giving me anything that's too white or too glowy It didn't feel as creamy as the highlight in the film star and glow as far as texture by that finger swatch But it's applying really beautifully. So this does look nice And it is a really good match with my skin tone because it's not Too bright, but it's not leaving any sort of cast So you're really only going to see that glow when I turn my face, which is kind of what I'm into for highlights I like that. That's really pretty. We're going to move on to the eyes now and I'll work out these graces We're going to start off with the number three shade, which is the smoke shade again from the Sonya g kiyaki set I'm using the mini booster brush. I want to be pretty precise with this one I'm happy that she added a shade that has a lot of depth to it Because in some of these palettes, I feel like she lacks depth with the eye shadow And for me that's so important to transform a look and it also would make the palette more versatile because you can also use it As an eyeliner I'd like to see her do a palette that runs a little bit more neutral though Because this palette runs a little bit more of like a rosy warm color story I'm waiting for something a little bit more cool to neutral to come out But we know Charlotte Tilbury is very repetitive here, but you can see her mattes are blending out really beautifully. They are quite pigmented I'm taking up my time to make everything look seamless I'm gonna run it along the outer part of the lower lash line as well And I'm taking my rougher 27 brush and I'm blending out the edges very happy with that shade I think it's beautiful. I'm gonna kind of follow through the three two one mark. So we're gonna go with number two This is a sonia g jumbo blender. I'm gonna put right in the center of the eyelid. It's nothing too Line but it does have definitely a shimmer to it in charlotte's typical Recommendations for how to apply her shadows. She recommends this number two shade normally as a crease color Don't be scared of the shimmer behind it It's more so of a satin shimmer hybrid and it will look fine in the crease But you definitely want to incorporate that matte color as well But charlotte's shimmers you'll find are usually pretty surprising at how good they look in the crease This is really pretty This one is really going to amplify the rosy hues of this palette with the sonia g flat definer We are going into the brightened shade and as you could have imagined We are going to fill in this blank space right here. So this one's going to add kind of that overall Glow to the look also use your finger. I'm going to show you For more of a pop just like that. I'm actually going to go in with the number two shade a little bit more in the center of the eyelid I mean the look it creates is Super pretty taking the flat definer brush again And we're going to fill in with that brightened shade right down here to give an awake look So I only kept that dark color in the outer I want to say third of the lower lash line And then I'm putting the glowiest shade on two thirds of the lower lash line You see how that really creates an open eye effect. I went to redefine The outer corner I really love the look that this palette gives if you're looking for some more inspiration of what other looks you could create I do recommend playing around with adding the cheek colors into the look actually let me show you I'm going to use the refer 27 blender brush I'm going to go into the pinky cheek color and if you just apply this right out to haze the shadows It's going to pull the blush and the eyes together to make a more cohesive look You see how pretty that is but you can use these as eyeshadows You can use this in the outer corner and then you can use the highlight all over the lid You can just do a great all over Glowy eye look put a little bit of the bronzer in the crease There are more options than you would think I'm going to go off camera And I'm going to apply my charlotte tilbury copper charge eyeliner, which is kind of a maroon Just to define the lash line and do lips then I'm going to pop back on and we'll do lashes together All right, let's do the lashes. I'm going to show you the pillow talk push up lashes mascara in action Which is the little bonus of this set. So I'm quickly going to curl my lashes I have been using the refer lash curler. I really like it. It's a good one Now if you don't know, I always complain about my eyelashes. I do not have the best eyelashes So mascaras don't really make that big of a difference on me. This mascara is good. I like it I liked it better over time the longer that I had it So I'm not going to like this today because it's brand new the wand here is very very interesting It's a rubber wand and get a good look for you guys And you can see there's bristles really only on half of it and the other half of it is flat So the way that's correct me if I'm wrong. It's been a while since I've used this You really are supposed to use the flat side to apply the product and then use the bristle side to brush it out I mean, that's a little too complicated for me. I just use the bristles for everything So that's how I'm going to use it. It's a good little mascara though I was pretty happy with it when I had my full size So as far as how it holds the curl, no mascaras hold the curl for me My lashes go super flat. So my curl won't hold. That's more so my lashes and not necessarily the mascara And you can see this is one coat. It separated my lashes Really really nice. I'll be honest. I really don't love the wand on this But here's how my lashes look very very separating not my favorite mascara in the world, but it's nice So I'm actually going to put on some falsies though because you girl loves falsies And I will be back for my final thoughts and then my comparisons So with lashes as you can see which makes the biggest difference. Here is the final look. I absolutely love this look I think it's true charlotte tilbury aesthetic look bright glowy simple eyes Blushed glowy skin. So as far as the palette, I really do love it as per usual this reach my expectations I love it as much as all of my other ones The only thing that I do wish of course is that they went with the layout of the look of love palettes Now as far as originality, I do want to quickly cover that We know charlotte tilbury literally dupes herself all the time and I'm gonna be honest. This one is no exception I do not have all of the charlotte tilbury look of love palettes Like I said, I only got into them a few months ago, but I do have the Stone rose beauty. So I'm gonna compare this this I just brought with me on vacation So I got a lot of use out of this. So let's take a look at them side by side. Here is the sunset dream scape Here is the stone rose beauty So the stone rose beauty is a little bit more golden and you can see the sunset dream scape Has a touch more depth to it as well, especially in the eye pore shape So for that I actually do prefer the sunset dream scape because I find the shades to be a bit more versatile As far as being able to get some depth I like the neutral blush and having the bright blush as opposed to having too bright blushes So for me, this one leans a little bit more towards the colors that I prefer for myself and I find more flattering It also gives a little bit more of a rosy toned Kind of look has a bit more warmth to it But I do want to compare so this right here is the dream scape palette And right here we have the stone rose beauty and you can see on arms watches They are very Very close the shade that's going to make the biggest difference here in my opinion is This crease shade right here. I mean this totally transforms the look that you're going to get But you can see it's all kind of the same shades, but a little bit different Blush, of course, is a lot more neutral. Like I said, the highlight in the stone rose beauty is a little bit brighter Yeah, I will say with these arms watches They look very very close and that's the thing that I noticed a lot with these instant looking palettes It's that it's a lot of the same shades But just a little bit different if you have the stone rose beauty and you are debating whether or not you need the dream scape I'm going to say no, they're very similar. They give a similar look if you're debating between one or the other though I do prefer the sunset dream scape a little bit more I think that one is a little bit more versatile, but again, you don't need both There is one that I prefer So now I want to take a look at the sunset dream scape compared to the glowing beauty instant look of love palette Because I thought these ran similarly in depth as you can see the layout is a bit different I didn't bother swatching the number seven right here, which is the setting powder because There's not one in this palette But you know if you are on the deeper skin tone range and you have glowing beauty I just want to show you how they would compare. So again sunset dream scape Glowing beauty now the glowing beauty also has some different textures right here Like like we have this shimmer shade that doesn't want to focus The depth shades right here are similar. You can see the bronzer is completely different The glowing beauty right here is a lot darker I do wish that the sunset dream scape did have a bit of a deeper bronzer because it's very very light Different tone of blushes, but similar depth level and then you can see a deeper highlight So these are very different the glowing beauty is definitely more suitable for a deeper skin tone They are different though as far as textures products Formulations, so I think those two are different enough one more I'm going to compare to my favorite instant look in a palette This is the look of love pretty blush beauty. This is my all-time favorite And they really are not very comparable pans pan as you can see I would definitely say if you have the pretty blushed beauty It actually might behoove you to pick up the sunset dream scape because they're different looks so these two are definitely the most different and You could definitely pick up sunset dream scape if you don't have it sunset dream scape pretty blushed beauty You can see pretty blush beauty is overall brighter overall cooler Very different looks you're going to get with these the bronzer and the pretty blushed beauty is a little bit cooler The blushes are the most similar I would say, but they're still different and the highlights a lot lighter and pretty blush beauty But these two definitely I would say are The most different as far as the most similar the only one of what I have that I would say Probably shouldn't pick up is if you have the stoned rose beauty. All right, you guys there We have it those were my thoughts on the sunset dream scape kit available No at Nordstrom for their anniversary sale if you are interested overall, I love the kit I think it's beautiful. This is another palette that I'm very very excited about the mascara is for me But I mean I am loving my makeup look today and as for usual I think if you normally like this these types of palettes you will really enjoy this one So that is all I have for today's video. I hope you guys enjoyed it. If you aren't subscribed to my channel already I would love it if you would consider taking the time to do so and we'll see you all in the next one Bye guys. Have a good one


Broadway's My Beat from Clamsburg to Columbus Circle, the gaudiest, the most violent, the lonesomeest mile in the world. Broadway's My Beat with Larry Thor as Detective Danny Clover. Broadway flips the calendar, stares at the word December, holds chin between thumb and forefinger and wonders, what happened? Winter is here and the year is suddenly dying, proof positive, the wind rising from the river that twists a headline around an ankle, lifts it up again, flattens it against the gutter, and there it is in bold face. So many shopping days left, so the evergreens are chopped, mounted, dyed blue and tinseled, token of holiday season, token that time's getting narrow for the layaway plan, so get with it, all you need's a dollar, it'll hold the dream till Christmas. Follow the decorations downtown and take a left. East 37th where the season is manifest by holly and apartment windows and electric candles and the latest thing, merry Christmas in phosphorus paint to glow in the dark, 11 o'clock time, night time where I was, and Miss Gaffney's apartment and Miss Gaffney. Look at the joint, will you? I'm looking, I've been looking for the last five minutes Miss Gaffney, now will you settle down and tell me what- Two years I saved to get a full length mirror, now look at it, ding, and now look what I've got, confetti. You ready to tell me what happened? You know what happened, what's been happening around this neighborhood for the last couple of nights? I mean to you. I was trying on in front of the mirror, that's what, and that sniper took a putt shot at me. Why didn't you pull the blind down? At my age. Well, you're lucky, you see this lug? Huh? Here, look at him. Embedded here in the mirror backing, 38th, head high, if I said lucky. Yeah, and high was standing right here, two more inches than Myrtle Gaffney- That's right. Now let's take it from the beginning, did you notice anyone following you tonight when you got home? I could have been killed! Or anyone loitering around outside. He could have killed me and you stand here and I could have- We don't even know what he looks like, Miss Gaffney, we want you to help us. He could have killed me, he could have killed me, shot me dead! At a thin lip of anger, the tightening hysteria fitted themselves into the pattern of the city's newest violence, and there was the other emotion, that the shattering of mirror had been this close to the shattering burst of her life, that her life had been balanced on the bad aim of a man with a gun, that her life had been target for indiscriminate fury, and against terror was only this.   And give her the promise, and phone it in, and leave her now to darkness and bolt at doors and windows blinded and locked against another coming of death. And walk this winter's streets to where room is, in hot plate and minute coffee. And for a while after that, wander the narrow room, and for a while after that, sleep. The next day at headquarters is used in attendance at line-ups where Miss Gaffney can identify no one, in marking areas on a map, trying to plot the boundaries of a sniper's violence. The cultured calm of the woman on the phone, who was very definite she was next on the sniper's list, but was unafraid. And suddenly there is quick winter twilight, and the comment upon it by Detective Muckerman. Look at him, Danny.  A way to live, huh? Yeah, it is. Me? My life is suddenly mixed up with panicky ladies who've had pot shots taken at them. That Lois Stewart over on West 30, for instance. You've already told me about her.  She wrote it down for me. Here, I'll read it. You've already read it to me. Well, you take the reaction of this Lois Stewart and pose it against the reaction of Mrs. B. Morris on West 32nd. Did I tell you about her? No, uh, no, but I'll read it in your report. This one cried a lot. Hang on to me. She was putting in a light bulb, she told me, when wham, through the window the sniper shot the bulb, right? I'll get it, Danny. Danny Clover's office, Detective Muckerman. Yeah. Yeah, where? Two one, two six. Got it. Maybe this time, Danny. Maybe this time one. Three, four people spotted a guy running across your roof, apartment house two one, two six, West 39. Guy was carrying a rifle. Let's go. Lieutenant. I got him, Lieutenant. Bringing him down. Good. Yeah. Oh, here they come. Let me go. I want to go home. Let me go. I'll take him, officer.  Take your hands off of me. Find the gun, officer. Nobody had a gun. We'll find it. Get him in the car, Muckerman. You can have me the flash, Muckerman. Yeah. Here. He's a kid. What's your name, son? Mickey. Mickey Rueck. How old are you, Mickey? Going on 16. You live near here? No, Brooklyn. What are you doing here? You're on that roof with a gun. What were you doing there? What'd you do with the gun? And want to go home? Go home, Mickey, later. First, we want to know what you were doing prowling around on that roof with a gun. You like to shoot at women, Mickey? I didn't shoot at anybody. Come on, kid. You just tell us. We'll understand.  You like it, don't you? Makes you feel pretty big, doesn't it, Muckerman? I didn't shoot at anybody. I read it. Go on, Mickey. I read in the papers about the snipers. Found the gun, Ludon. Here. Thanks. In the alley. You must have eased it off the roof. Take a look, Muckerman. Plastic. Tough to tell from the real thing. Is this your gun, sonny? Yeah, it's mine. Where'd you get it? I took it. All right. I stole it. The department stole it. This afternoon after I read about the sniper, the toy shop. Look. Yeah. I was playing. That's all. You read books. Tell you how to play like this. Lieutenant means comic books, things like that. You. What?  Well, what about it, Mickey? Can I see your gun? Turn him over to juvenile, Muckerman. Then you can start looking for a sniper all over again. Danny, it's all right. I'd disturb you for a minute. Come on in, Dr. Sinski. I was just... Yeah, I see what you're doing, Danny. May I also look at the portraits? A series of them, Dr. Take Your Pick. The department artist gets them from fragmentary descriptions given us by the women who were shot at by the sniper. Helpful bystanders, few crackpots. All different. These are the faces of violence, huh Danny? Anybody's face. So what you look for is anybody. A killer who's been denied the death of women perhaps because of some slight defect in vision. Perhaps because his family didn't buy him the eyeglasses he needed when he was a child. Whatever it is has kept him from killing. That's not knocking on Dr. Sinski. I don't know how to apologize for my feeble attempts at irony, Danny. I forget. Yeah, I'll try to do that. I... I heard Detective Muckerman brought in a boy to juvenile. The boy prowling rooftops for the plastic gun. Uh-huh. How old was he, Danny? I'm going on 16, he said. A boy. A child. And images of a world behind window shades and hatred for it. This sniper, Danny. And what about him? You find a man whose face matches in our sketch and then look behind it and underneath it. And remember another child who prowled rooftops with a plastic gun. Your father was Mr. Sinski? Danny? Well what is it, General? That sniper shot. Yeah. He's at it again. House 1843, East 39. Just came in over the phone. Also? Also what, you know? This time he didn't miss. Any comment, Doctor? Any observation you care to make on how we're really dealing with a frustrated child? How we should treat him? No, no. No comment, Danny. In that case, get me a squad car, you know. And go there. And what was night still brown stone house with an early Christmas tree lighted in its living room window? Its promise to be viewed from the street has become this. Cluster and steaming whisper of crowd peering close through window. Beyond tree to where lay another promise. The yet unopened and hidden gift of the season's violence. And get past them and inside. And inside is a woman sprawled against fabric of sulfur. And the man kneeling at her feet. Blanche, listen to me. Just listen. There'll be a doctor in a minute and he'll know what to do. Blanche, please. Mr. What? What do you want? I'm from the police. I'll get out of your way. She's dead, isn't she? My wife's dead. I knew it all. It has to have been quick. With a bullet struck just above the eye. Had to be quick a little. Wait a minute. I want to let them know. I want to let those people outside know. She's dead. That's what you're waiting for, isn't it? She's dead. Wait, wait. I'll show you. Now you can have a good look. Look. Look at my wife.  Step right up, ladies and gentlemen. Step right up. Well, listening to Broadway is my beat. Written by Morton Fine and David Friedkin. And starring Larry Thor as Detective Danny Clover. The merry, merry holidays begin their swift curve into the canyon street. And Broadway rushes the season. Against the distant cry of on dancer, on prancer, the sleek dancers, the eager prancers bargain for the sprig of mistletoe. Buy it. Hang it in a doorway. Under it strike the holiday pose. And watch the winter women walk by. The scented fur hugged close. December wind riffling it against their cheeks, their mouths. The same wind that breathed them away from you. So shrug a shoulder, kid. Make jaunty the scarf and relax. Under no yule-tide tree will it be barren, according to the advertisements. Where I was, winter's night flowing through newly shattered window into a room where mantelpiece was simulated marble. Where fireplace was three gas logs neatly arranged, never consumed. Where furniture was draped with embroidered fringe cloths. And this room where death was. You're cold, Mr. I'll turn on a fire. Never mind. I shouldn't have done that. I shouldn't have broken open the window and yelled at those people. Don't think I'm crazy. But don't worry about it, Mr. Durbin. Tell me something, Mr. What? You've been around with what people have been killed. Women of man's life, for instance. You see that a lot, don't you? The husbands of those other women you've seen, what do they do? What do they say? I want to know, so I won't louse up the etiquette. Oh, Mr. Durbin. They cry like I did. They go out of their head like I did. Tell me, Mr. You really need to know. No, I got all I need to know. A little while ago I had a wife. Now I get a memory. Lange. Not how she is now, not how she was yesterday. Sick in the day before, a year before. But how Lange was when she was young, when she was a girl. I should thank him. I should thank her killer. He left me remembering the girl. Tell me how it happened, Mr. Deming. You didn't know it happened, but Sniper, he finally got a bullseye. My wife. Were you here in this room with her? Yeah, I was here in the room with her. Did you notice anything? Hear anything? I was in this room with Lange. We were talking over who to give presents to this year, who we were going to get presents from. Did you see anyone outside? Did anyone follow you home? I'll run the evening down for you. Six o'clock, I got home from work. 6.30, Lange put dinner on the table like she did every night. We eat, we talk, then she clears the table, washes the dishes. I go to the living room, sit in my chair and read. Then I help her change. You know, a night gone in Rome, and she comes in here with her embroidery, and we talk, or we don't talk, depending on how she felt that day. Tonight was different. Tonight she felt good. And then she got killed. Do you understand, Mr. Derman? Do you understand why... No, no, no. I'm dense. I understand nothing.  I don't understand why Blanche is dead. Do something for me, honest it. What? Leave me alone for a minute so I can figure it out, huh? Watch him move away from you to the lonely place. The couch where his wife is dead.  And for a little while, the time he needed, go to the door, whisper to the official intruders, and they understand. It gives them the interval to adjust focus and cameras, to test with current width, the spring and snap of steel tape, to smooth and make neat the folds of shroud. Then they're spilled into the room, and the man's instant is gone. So leave there, and go home. And a new winter morning at headquarters, and the joyous tidings of Sergeant Geno Tartaglia. Are you happy, Geno? In me, Danny, you are gazing upon a contented fellow. Well, I'm glad. Chuckling because last night was the Tartaglia night at our neighbor's the Remboms, contented because a frolic sometime was had by all in sundry. Oh, Geno. Among which sundry was Fargo. Fargo Rembom, a veritable cart. Fargo Rembom? The Western outlet for the Remboms, a uncle from the Valleys. Who did last night descend upon the eastern branch and did shower them with western-type goodies.  And for me, a feather chief's headdress, which I will be glad the model for you come lunch. Do you know what?  First to work, ain't any?  What must be must be? In the matter of the deceased Mrs. Blanche Dermott, report from technical, felled with a .38 caliber bullet of same type and markings as the sniper has been prone to use on other ladies. But with Mrs. Dermott, he made expert. Right above the eye. Anything else, Geno? From the take of Muggevin and others that work on the case during the night. This report from neighbors on Mrs. Dermott adds up to a nil. 12 years in the neighborhood, Danny. None of the neighbors knew her. All they knew, she was very quiet and a non-mixer. How about her husband? That's a little novelty shop on 7th Avenue. Open 9, close 5.30. Always bringing home novelties and gim cracks to the neighbors' kids. And that's a... Do something for me, how'd you know? Anything? Get a policewoman.  Then have her report to me in an hour. Sure. But you want to see me in feathers? Just get her, how'd you know? And the setting up of it. Policewoman. Empty apartment in the neighborhood where the other shooting had taken place. Daytime chores for nighttime trap. And it was done. Then let the day drift backward into December. Watch it from the window of headquarters. Walk with it briefly. Twice to the corner restaurant where the food is always an adventure. Back to the office again, in the window. And see Dave bleed grayly in the night. Takeout set up, Danny. Cruising. Squad cars waiting for us downstairs. Beginning night is strung through with cold. And the hurrying shapes that curve backward in your vision. The street of the spinning lights. And turn off it. East 38. Righted slowly. Past the rows of brown stones in the corner stores in winter loneliness of Manhattan Street. And slowly past the lighted window ground level where a woman sits. Now clothed in a house dress and reading. Trap. And past it another corner turn and stop. Coffee in the thermostand you want some later? What's the time? 7.10. And it's going to be a long night? Yeah. Call in, my man. Yeah. Car 4-3. Car 4-3 reporting. 4-3. Parked at southeast corner of East 38th and 3rd according to plan A. Nothing from here. Car 22 reported suspicious acting man on 4th turning into 38th. Check him down. Drunk. Unarmed. Car 4-3. 10-4. Well? Park further down the street, my government. I'm going to take a walk. You need me I'll probably be in a doorway around the corner. Right. Past the lighted window again. And the woman in the house dress. Police woman. Reading. Cross the street and watch her. She gets up and frames herself against the light. Dares the night. She sits down again. Reads again. And the doorway directly across from her is cold plaster that holds six mailboxes. Directions to the tenants on how to live. And things to do in case of a bomb attack. Illustrated. And in a while a young woman comes up to steps. Clothed around her waitress uniform. Looks into an empty mailbox. Looks empty at you. Goes into the house. Trails. Echo of bookstores. And later a man leaves the house. Checks his pockets and goes out happy. Watch him walk down the street. The squad car picks him up. Trails him. Drops him. And night becomes nine o'clock. And the woman across the street sits. Reads. Gets up. Walks around the room. Sits. Reads. And the nine o'clock wind holds on with cold of the hours before. And fills the street. And gusts of it break off and run into doorways. Wrap themselves around people wait there. And the light from the squad car blinks into the night. And screams at it. Margaret. Sniper Danny just got a communication. Where? Two blocks from here on 40. Let's go. Please wake up honey. You'll be all right Mr. Garson. I fainted up baby. A little drunk too. So what? You want to tell me what happened Mr. Garson? Look at her lying there. She was there in bed when she was shot at right. Poor baby. Wait till she wakes up when finds out she was shot at by the sniper. She'll faint all over again. Just what happened? What? I was reading to her. Go on. I just finished turning the page and she was giving me my drink. And what? I turned the page and she was holding out the glass to me. And then it happened. She got the glass right out of her hand. Over the book. My pajamas. I think your wife was waking up Mr. Garson. Oh he's all right baby. Little bubbly puppy. I'm here little pussycat. Everything's all right. Mr. Garson. Look how she wakes up. A doll baby. I think you better leave us alone now. When Mrs. Garson feels better I want you both down at headquarters to file a report. Yeah baby drink your carrots. You don't mind him little round of these ladies. Well? Shot came from the alley through the bedroom window. The woman was in bed. Sniper shot a glass out of her hand. Lucky. Is she? Oh I'd say she is. What would you say? Considerate muggerman. Four women were lucky. The fifth was killed. Think about it. I just told you. Reverse it. Think about it the other way. Yeah. So let's make a call son. Yeah. Oh. Hello Mr. Dermot. Mind if we come in? Oh come on in. This is Detective Muggerman Mr. Dermot. All right. All right. Sorry about your wife Mr. Dermot. In here.  Yeah. All right. What are you going to get through window picks Mr. Dermot? Putting that cardboard in there as far as I'm going to go. I'm moving. Where are you going? Away from here. Think I'm going to live here anymore? Yeah. It must be real tough. I can tell you this. I sure miss it. How long were you married Mr. Dermot? I told you. 12 years. Oh that's right. I'm forgotten. 12 years. You're not going to believe us. We never had an argument. Why not? Huh? Well I've been married 14 years. And starting with our third anniversary, my wife and I had little arguments every week. And a big one once a month. And we're very happy. So why haven't you had any arguments Mr. Dermot? You didn't argue with my wife, Mr. Dermot. Why not? She'd get upset. Oh that's right. I'm forgotten. You forgot what? That your wife was a sickly one. You've been checking on me? What was the matter with your wife? I asked you a question. You've been checking on me? But where do you keep in this drawer Mr. Dermot? Hey Don. Knitting stuff. I'll adjust that Danny. What's the big idea of opening that drawer? A lot of knitting in there. You wife liked the knit? You just don't open any drawers without permission you hear? Yeah she liked the knit. She liked the crochet and tat and hook rucks. So what difference does that make? You must have had a lot of time in her hands. What if she did? Hey now what's the matter with you? I don't want you going around opening things. What do you think you're- Nothing in here Danny. A picture album, Christmas decoration. What are you looking for anyhow? Let's talk some more about your wife Mr. Dermot. She was a good, sweet, kind woman. Yeah they all are. Did you hate her very much? Hate her? I was married to her. Yeah I know 12 years. Why should I hate her? A sickly woman, a woman who never went out. A woman who sat home all day. I'll try the kitchen Danny. What are you looking? Just tell me that will you? I'll cut it out Mr. Dermot. If you just tell me what he's looking for. A gun. You think I'm the sniper? Are you? You out of your mind? Look at it this way Mr. Dermot. Five women were shot at. The only one who was hit your wife, not wounded either killed. The other four drinks shot out of their hand. A light bulb shot at a vase, a mirror. My wife was unfortunate that's all. Did the other four? Fortunate. At first we thought we were looking for a man who couldn't shoot well. Who was trying to kill and was missing. Now we're going on the premise that he was missing on purpose. I don't understand what you're talking about. Missing on purpose. A crack shot who could shoot out light bulbs through windows.  What's he doing in there? Let's go see him. Well you're breaking up my house?  Here look Danny, expert marksman's medal. Where'd you hide the gun Mr. Dermot? What do you think I am? Maybe a man who shot at a lot of women to get the word sniper in the newspapers. Just so you could get one woman, your wife. And take one last pot shot at a woman drinking booze in bed to clincher.  Look at her from our point of view Mr. Dermot.  Likes to go outside sometimes too, huh? Yeah, you're my wife. Wouldn't let me do that. Your wife. A woman who sits in a chair and knits. No friends, nobody to stop him. No fun, 12 years of it. Not even any arguments. 12 years to get fed up. You understand how it was? Of course we do. A man figures he gets old soon enough. A wife like that. Sure, you live, you gotta have fun. Can't stay home all the time. Would you? Where's the gun? Oh, you won't find it. Throw it away. The dismantled, tossed it in the river. Let, listen. You weren't kidding, would you? By far. About understanding. You're a killer, we understand that. Yeah, I know, but I mean about my wife. What you said. How a man gets old too fast. How his life runs away from him and nobody to talk to. Sit in the room, feed a medicine, wait on her.  Dream about how it would be without her. You understand. I know you do. The time of winter daytime leaves Broadway fast. You walk toward the shadows. Someone smiles and takes your hand. Whispers to close your eyes. Then bangs your head against the night. And your scream mixes well with the shriek of the riot. It's Broadway. The Goddiest. The most violent. The lonesomeest mile in the world. Broadway. Broadway is my beat. Stars Larry Thor as Detective Danny Clover. With Charles Calvert as Tertaglia. And Jack Krushen as Muggevin. The program is produced and directed by Elliott Lewis. With music composed and conducted by Alexander Courage. In tonight's story, Hi-Averback was heard as Mr. Dermott. Featured in the cast were Elvia Allman, Jerry Farber, Steve Roberts, and Hal Girard. Has come to you through the worldwide facilities of the United States. Armed Forces Radio and Television Service.


Hey, hey Tony Gaskins here. Thank you so much for joining me on another episode of talks with Tony Got a message today from a young man and it says hey Tony My girlfriend got me listening to your show a few months ago And I became a fan of your message and advice keep doing what you are doing and spreading a positive message I will try to keep this short. I am 28 have a full-time job and was blessed to buy my first home last year I feel like I am in a point of my life where I should be able to be focused on achieving my goals and Establishing a career before looking to settle down and start a family over the next few years Let me start by saying I love my mother to death and would do anything for her But I feel resentment growing towards her that I don't want to be there because of how my current situation is going She got divorced in 2016. It was something me and my two older sisters all saw coming, but a divorce but a divorce can Regardless take a while to recover from I Moved back home in the fall of 2014 after graduating from college that may and Didn't expect to be there more than three to five months after getting a job But my parents began falling apart and I felt obliged to stay I felt obligated to stay with her after my dad left the house to help support her I Was more than capable of supporting myself and was anxious to get a place on my own But I stayed to make sure she would be able to keep the house running When I was forced to move away due to part of the divorce settlement required to sell the house I got my own one-bedroom apartment and she stayed in the house until it was sold She moved in with me six months later and stayed with me there until I moved into my house last year she has owned her own business in childcare for 25 plus years But due to some health issues in the family had to close it down a few years before and at this point She started working with a temp agency in childcare My mom has the experience to run a daycare and do it very well But she hasn't gotten certain certifications that would allow her to apply for those jobs Always saying she has to pray about it and wait on God's timing She has done a lot for me over the years, but I feel like now I am enabling her to settle for less and it is building up frustration and resentment in me My girlfriend and I have been together for close to two years and talked casually But seriously about marriage and starting a family together since we are both 28 and getting more established in our careers She lives on her own and does well for herself But she has expressed her frustration with this as well and pretty clearly expressed We won't get married if this situation continues. I have had my mom living with me two years and Was with her two years before that when I could have been on my own It would be a different situation if she were disabled or sick Then there would be no question, but she is not she is not lazy Still pretty sharp mentally and able to work hard. She is 60 She is fully capable of living on her own, but I feel she uses God as an excuse to not do more She always says things like you don't understand what I've been through and I want to be on my own But I'm waiting on God's timing But then just does the same things and doesn't make any progress I feel like she's playing the victim and refusing to accept responsibility for her role in the things that have happened to her I will always love and support my mom, but I can no longer live with her I feel obligated as the only one of my siblings still in our home state to take care of her But I cannot continue living with her. I am feeling stuck and trapped I've been I have even gone to a therapist in February when I reached my breaking point and set a date to have her out On her own based on the therapist's suggestion I set it for August and offered to help her get her resume together Look for networking opportunities and make sure she had enough to find an apartment But she would refuse my help and say she will figure it out on her own I haven't seen any progress and get pushed back every time I bring it up I don't charge her rent and she is inconsistently and she inconsistently helps with the utilities I'm at my breaking point and feel like August will Come and I will be forced to do something that will drive a huge wedge in our relationship But if I don't do it, I will never be able to feel like a man in my Mom's eyes and will lose my great relationship with my girlfriend and potential wife I am not going to put her out on the street But we have family in the state and options for her to stay and I would help with getting the stuff moved, of course Any insight would be greatly appreciated. Thanks Anonymous Thank you so much for writing that in My brother. Um, good to hear from from a man. Now. This is a a Tough situation very very very very very tough. And you know what? It's easy for us all to say It's easy for anyone on the outside just like the therapist said, you know, she has to get her own place She has to get her own place that is very easy to say But as you are experiencing it is not the easiest thing to do me personally.  So your mom probably was around 57, you know, 56 57 when she went through the divorce It really kind of angers me sometimes with the man for divorcing the woman But at the same time he had to move on with his life because he felt like the relationship was dead in your case It is very very hard. I would like to say that I would hold That maybe You could and see you're talking to your mom, but you're talking around You know, you have not said where you sat down and you talk to her and you express to her the issue you have not said that and You were with her two years now. She's been with you two years.     You're smart. You're strong. You're capable like this Living situation is going to come upon me one day Against my will because one day you will be at the age where I will have to take care of you I will have to be there for you. I will have to let you move in and have a nurse around the clock You know in your last days and my wife will have to deal with that and She may have to do the same for her parents at some time at some point but right now you're ruining the opportunity of that happening later in life without it being a burden by Using up this grace in this period where you're strong and Healthy and can do for yourself and some people will say like oh, no, that's your mom Your mom comes before this other woman.  So like if my father was in my house and Living with me. I wouldn't be able to have that conversation with him because I'm not as close to him Like the relationship is different. He's always kept it father son father son It's never been like friends or like buddies But like with my mom She's been so chill and so relaxed and she tells all of her business That I see her more like a friend that I can talk to so if it was my mom in my house I could say look mom. We got to come up with a plan, you know, you you can work You can take care of yourself. You're strong. You're healthy. You're able body I wouldn't be able to have that conversation with my father because I don't know him as well And so it sounds like this is the thing like your mom has raised you and she's been there for you But y'all aren't necessarily best friends y'all aren't necessarily friends It's mother and son and so you love her and you respect her and you don't really know how to say to her What you need to say to her and a therapist could tell you what you need to say Myself as a life coach can tell you what you need to say But you're gonna have to find the words the exact words on your own to be able to speak into your mom's life and Really articulate to her what's happening in your life and that you can potentially lose a girlfriend Now on the flip side of this now Understand is I don't think your girlfriend is gonna leave you. I think she's telling you that to scare you But if she really loves you, I don't think she's gonna leave you I don't think she's gonna not marry you either a lot of women say Say that the sound tough, you know and tell you all of this, but a woman is the worst one Yeah, a woman is a sucker for love She know it's hard to find a good man out here who willing to work got a full-time job and working hard So I don't think she's gonna let the fact of your mom being complacent and not getting on her own two feet Keep her from marrying you and if that and if she does let that keep her from marrying you Then it that says something about the relationship and where the love is But and maybe she comes maybe your girlfriend comes and sits down with you And I may you know have to think about this for myself if I have to sit down You know with with my girlfriend or wife to talk to one of her parents, you know on her behalf or with her but your mom has pride and She The fact that she has pride She was a business owner for 25 plus years that lets me know she's strong She's a go-getter. She's ambitious to be honest with you right now. She's living off you because she's tired She's tired They hit them 60s and they're tired. They don't want to work. They need a break They're tired of having to get up and go get it get up and be a go-getter She was able to do it for 25 plus years because Your dad was there. She knew she could fall back on him It was almost like she was doing it for fun just to get out of house And it really she did it without pressure because she knew your dad was there if something went wrong She could fall back on him, but now that he's gone, you know, she's tired She don't want to have to get up and be a go-getter be a hustler and make things happen. She's also insecure So that's why she's not taking the test and talking about she's waiting on God and God's time And it's really because she's insecure with her knowledge at 60 She don't know if she can take the test and pass the test She don't really trust in herself and believe in herself because she realized 25 plus years ago It it was some different situation that allowed her to get in business And so she was able to kind of skip some things and get by in some areas that today It may be much more strict and she'll have to really be by the book and really know that she knows what she's doing and Really show up. And so I think that's more so what it is Then also you're her son You're the only one living still in the state that says to her that You're still baby boy the rest of her kids. They didn't got up in the left of state So she see them as grown she see them as you know making moves you still home So that says to her and then you live with her for two years, you know It going when divorce was falling apart.   Let me help you go to this networking event Let me help you do this and do that So it's kind of like you throwing hints, but you ain't getting right to it So she just brushing them hints off and she testing you and she pushing you and saying look if you can't get some Balls about you and look me in my face and tell me you want me out of your place So that you can live your life and get married with your woman and start your family I ain't going nowhere because if you ain't man enough to sit down and tell me what you want Then you're not ready to be a husband and a father and lead a household by yourself anyways So that's what she's saying subconsciously without even saying it so Sit her down talk to her and get those things in order and set a timeline You know set a timeline and it may you may now if you have the conversation with her after you hear this You may have to push that August back to February, you know of next year just to get through Thanksgiving Christmas new year then February boom or March boom on your a you got to be up out of here And so sit down and have that real conversation and to everybody that's listening to this We all have issues with our mom in most cases we all have issues with a Parent you know our mother or our father to where we have some type of situation going on and If your parents are still here with you You know that it's something that comes up to where you know You have to have a conversation with them and it's some people who you know Their parents have moved on to the next life and they may see it totally different and say look if I could have My mom with me. I wouldn't put her out. I'll leave her there. I'll let her stay she can stay as long as she want to So it's gonna be a different perspective Some people they got a soft spot for the dad So we all deal with something at some point But it's up to you in that position and at that time To know and I've had to have some tough conversations, you know with my mother Concerned money My dad not so much. He never really bothered me.  I hope you can find it in you to say what you need to say to your mother and I believe she will receive it.   Thank you so much if you have a question for me Please be sure to send it in to inbox at Tony gaskins calm inbox at Tony gaskins calm Thank you so much. We'll talk soon


Controversial take here. The saying no regrets is a sign of mental illness, not a sign of mental health. We're reading a great book here in the gym or listening to it on audiobooks. The power of regret by Daniel Pink. It's insane. Never say no regrets. Regrets are what make humans human. We have the ability, using our medium prefrontal cortex, to predict out into the future what the results of our actions would have been had we changed something years ago and had it been in a better place now. There's no regrets. It's just nonsense. It appeals to narcissism. It actually appeals to the part of the brain linked to mental illness, meaning if there's an absence of regret, there's a great sign something's wrong with you. Not something's healthy in you. It's one of those misnomers on social media that sounds good, makes people feel better, but it actually is counterproductive. Have regrets, but then move past them.


Is this the future of the restaurant industry? In today's video, I'm gonna be sharing with you how you can actually set up a virtual operation, a ghost kitchen operation out of your very own restaurant. So you can reap all the benefits of the cloud kitchen craze without sacrificing your own restaurant. So make sure you guys keep watching. Hello friends, my name is Wilson, your friend in helping you build a thriving small business and a profitable food business. If you guys enjoy this type of content, make sure you guys give us a thumbs up, smash the like button because that shows me and Jason, this is the type of content we should create. We will create more of this just for you. So go ahead right now and smash that like button. And by the way guys, this video is made possible by our friends over at the on demand company. Now what are they? If you're thinking about operating and creating, it goes kitchen operation from your restaurant. And if you don't wanna do any of the legwork, you don't wanna do the competitive analysis.  Is it gonna be profitable and the menu creation and also listing and communicating with all the third party apps? If you wanna skip all of that, you know what, the on demand company, they're gonna do all of that for you. Definitely check them out in the link below. Say Wilson sent you and you're gonna get this whole set up completely for free. That's right, you heard it right. It is free to set up everything with them. So definitely check it out in the link below. Now before we dive into how to set up the virtual brands in your own kitchen, we must understand why it is such a great reason to do so. Well, the number one reason is not adding a new brand for your restaurant. You make even more money without you spending more. You still get the revenue from your existing clientele from your restaurant, but now you get the revenue from this virtual brand that you create from your restaurant. So definitely a win-win model. And this could very well mean an extra $10,000 for you every single month in revenue. And the second reason why it's such a good idea to set up your virtual brand from your restaurant, it is because it is super cost effective. Now what do I mean by that? It allows you to test out multiple different brands at a fraction of the cost. Think about one thing. If you are wanting to try a new cuisine, a new idea in the marketplace, in the traditional world, you need to have a new storefront, new renovations, new city. It could easily take you months. And on top of that, now you've sunk in tens of thousands of dollars just to try out this new concept. But in this model, you can utilize your current infrastructure in your restaurant. Everything is the same. But now you get to test a different cuisine, a different brand to see if it actually works. You're skipping the tens of thousands of dollars of investment while you get the benefit to see whether this new brand, new cuisine, new menu item would work for your operations. And the third reason is because now you get to reach much more people out there. What do I mean by that? Well, let's say for example, you have a sushi house. You sell sushi, so when people search for sushi from a third-party app, your brand pops out. Great, this is your regular customers, this is your bread and butter. Great, automatic. Whereas you're skipping out on a lot of other cuisines. Nowadays, what you can do with your virtual brand is if you have interest in selling spaghetti, let's say, you can come up and spin out a spaghetti brand. So now when people are searching for spaghetti, your new brand pops up as well. A new type of demographic, a new restaurant, and a new customers for you.  Sometimes they wanna try something else. Sometimes they just wanna try some spaghetti. And the fourth reason why it is such a beautiful model to have virtual brands in your kitchen and in your restaurant is because now you get to really maximize your sunk costs. What do I mean by that? Regardless of you having two brands or just one brand, you're still paying $2,000 in rent. Regardless of you busy or not, you still have staff while you have those dead hours. But now, because you have a virtual brand, you get to maximize the cost that you were about to pay and you're going to pay anyways. Now you get to split it between two operations. And this is how you can really maximize your dollars to make even more profits for your operations. And you know what's even more great about this concept? Is when you smash that like button because that just shows me and Jason, this is a type of content we should create more of for you. So make sure you guys smash the like button if you want to build a virtual brand in your restaurant. Now that I got you super excited about the benefits of creating a virtual brand in your restaurant, now let's go ahead and actually do it. How to create a cloud kitchen in your restaurant. Let's dive in. Number one, do your research and see what your customers are searching for. If you're selling something that no one wants, then no one's gonna buy it. It's not gonna work. You do not wanna do that. You wanna sell something that everyone is wanting in your area. And that's the reason why you must do your research to see what is popular in your area. Do things the smart way, so then that way you don't need to fight an uphill battle right from the get go. Quick tip for you guys, ask your target market what problems that they're having. If they are missing some late night munchies, then that is an opportunity for you. Second step, create a customized menu based on your current infrastructure. You don't need to reinvent the wheel by new equipment and by new ingredients, just so then that way you can pop up this virtual brand. Work with your chef to create a brand new brand, a new virtual brand that really allows you to do the least amount of work. Quick example for you. Let's say if you have this diner concept of a restaurant, you're selling spaghetti, burgers, mashed potatoes, benedicts, all the good stuff. Well, you know what, a good opportunity for you is maybe spin off a burger brand, specifically selling just burgers or a spaghetti brand really focusing on spaghetti. This way you're able to utilize your current infrastructure, so then that way you don't need to invest more money to create these new brands. Step number three, create the branding. Branding is the fun stuff. It's what people see. It's how you make people feel. It's how you package your brand. At the end of the day, guys, make sure you guys spend the time and effort into branding your new virtual brand because people don't get to walk into your shop. What does that mean? That means your virtual brand needs to be on point, whether it's your logo, your name, your social media handles, all of this needs to be done and inconsistent and alignment, so then that way this gives people trust. And once again, trust is the only reason why someone would buy something from you. They trust that your brand has one of the best and the most authentic spaghetti out there and that's the reason why they would buy from you. Now guys, if you do not have an aesthetic sense, if you do not know what is good branding, then easily go check out these two websites where you can find people, can do it online for you. Some would cost maybe 50 to hundreds of dollars, others can cost up to thousands of dollars. Check the site out and see what works for you. Fourth step is now to get integrated. You've done all the hard work. Now is the final step.  It's gonna be quite a few tablets guys and it's gonna be quite a long time of, you know what, negotiation for the right rates. But when you're done this, now you can set up your marketing campaign with them as well. So simply talk to these companies in order for you to get on boarded. We're talking about Postmates, Grubhub, Uber Eats, DoorDash, all the big ones in your city. And the fifth step guys, it does not end there. We must always test, test and test in order for us to hit that big home run. Guys, the beauty about having virtual brands is the fact that honestly, the setup cost is quite low. It could be thousands of dollars, but it's okay because sometimes we don't know what works and what doesn't work. It could be the menu offering that is not working in the area. It could be your branding, it could be your operations. We just never know and that's the reason why we must always test, test and test. And believe it or not guys, creating multiple brands just to test until you hit the home run is actually quite common. The biggest virtual brand company out there, Fazuz, they have eight different brands right now but before they finalize on their eight, guess how many brands they have tried? We're talking about dozens of brands. And that's just to show you that it's not as easy as having an idea. You must know what you're doing and continue to test, test and test. But guys, the problem here is that it is a lot of work to do all these things. Guys, finding out the data is hard. Finding out the accurate data is very difficult and it requires a lot of skill. If you have a lot of time, if you have a lot of energy, then you know what? Yeah, go ahead and do it yourself. But what if someone can do all that like work for you? So then that way there is no guessing. Someone that knows how to do it and have the skillset to do it and have been doing it for years. So then that way, all you have to focus on is creating great delicious food and the rest of the stuff, someone else does it for you. This way, you get to do what you enjoy the most that you're passionate about cooking and operating your restaurant while all the hard stuff is being dealt with by another party. This way, you're gonna be able to increase your chances of success. Pretty good proposition, right? Well, this is where the on-demand company comes into play. So what do they do? Well, they come up with an idea, do all the research and analytics for you to see what are some of the items that are popular but not being served in your area. Next up, they work with your chef to create a menu that's gonna be profitable and that is also gonna be in demand by your customers. And third, they create all the branding for you, the logos, the sites. And lastly, they onboard you with all the food delivery apps. So then that way, you get the best rates possible because they have been doing it for a long time. And on top of that guys, they also create marketing campaigns specifically for you.  All the heavy lifting is done for you. And if you're ever thinking whether this works or not, some of their partners have seen increased by more than 200% in their delivery orders just by partnering up with the on-demand company.  To work with them, it's gonna be very, very costly. Yes, it can be very costly, but because they are our friends, we've actually negotiated a perfect no-brainer deal for you. And that deal is a big fan zero. That means if you were to set up an account with them, they're gonna do all the legwork for you and it's gonna be completely for free. All you have to do is say that Wilson sent you to them, okay? So in the link below, go and reach out to them, say that Wilson sent you for you to get this whole set up completely for free. And I'm not joking. I'm so serious for you. They're gonna do everything for you for free. So what is the catch, guys? Yes, you know what? There is no free lunch in the world out there and I agree with that. If a deal is too good to be true, it probably is, but for this one, it is not. It is a very fair deal because for every sale that they help you generate from this new virtual brand, they take a commission, a small cut from it. So then that way, they have skin in the game as well. Then this way, it becomes a win-win situation. So go ahead, in the link below, say Wilson sent you for you to qualify for your zero dollar set up fee. So there you go, friends. How do you set up your own Cloud Kitchen operation in your restaurant? I hope you enjoyed this video. And if you wanna learn more about how you can do that, how do you create a brand from scratch? Then definitely check out our free training in the link below as well. We have a free masterclass just for you. Definitely check it out. And once again, if you guys enjoyed this type of content, give us a thumbs up. Otherwise, I'll see you guys in the next video.