Hello everyone as you just heard this is privacy badger and pan out the click versus the trackers round one so As a quick introduction to As soon as we figure out how slideshows work, we'll give our talk. I use a different slideshow software than Cooper does so Okay, cool as an introduction to me. My name is Bill buddington. I work at the EFF on various projects One of which is HTTPS everywhere which you might know another of which is pan up to click which we'll talk about in a minute Now I'm Cooper Quinton. I'm also a technologist at EFF. I work on privacy badger I'm running a CTF free FF here at Hope which you should check out if you haven't and I do security research as well So wait, oh, that's that's me so what is EFF how many people here have not heard of EFF? All right, somebody has not heard of EFF awesome and that's good because the next part of this talk won't work Otherwise if everybody has heard of EFF so Earlier this year my colleague Jeremy Galula Did some tests which proved that T-Mobile was throttling traffic for all video streams if the customer had been John service enabled We got on Twitter We published a blog post and then we got on Twitter to ask the T-Mobile CEO John Leger about this And he had this lovely response for us.  Well He could have looked at our Twitter profile. He could have googled it. He could have asked a hacker But that's okay. I can explain it to him We're a nonprofit which has been around for 25 years our mission is to make sure that when you get online your rights come with you and we do this in a few different ways We have an amazing legal team which has been involved in many legal cases against the National Security Agency For their unconstitutional spying on Americans and civilians all over the world the legal team Yeah, round of applause for them. They're amazing The legal teams involved in dozens of cases each year which range from filing amicus briefs to testifying in front of the Supreme Court Also members of the legal team run our coders rights project Which focuses on keeping security researchers and hackers from getting into trouble due to their research and defending them when they do I should take a note here to also mention that we are not lawyers and none of this constitutes legal advice If you need legal advice go find one of our lawyers So why are we stirring up so much trouble? Well one because it's our job. It's what our members expect us to do And secondly because there's a lot of broken legislation a lot of bad tracking technology out there And if we didn't do this we would be remiss we Our members really count on us to to help the internet keep the internet safe and and secure So So we do things with the activism team on at EFF like fly blimps over the NSA pointing downwards Saying illegal spying happening here That was great Parker was on that blimp. You can talk to him about the EFF booth The blip was loaned to us by Greenpeace. So we got to give them credit too for sure And we have campaigns against things like the computer fraud and abuse act Which you might know of which, you know, basically categorizes all sorts of activity as criminal hacking and Makes it very easy to prosecute hackers very vulnerable Hackers on any number of accounts. This was enacted to note In 1986 after a Hollywood craze of you know around the war movie war games so this kind of shows you how Hollywood and Congress kind of line up when they're prosecuting vulnerable populations We also have an international team which works on things Like the Vasanar agreement, which is an international multilateral treaty Which makes a possession of hacking tools illegal So there's a lot of great international work that we do as well so John's final question who pays us It's a good question and it turns out that the bulk of our budget comes from our 20 over 25,000 amazing members Some of whom have been with us for over 25 years Our members took to Twitter to inform John Legere of this fact and Let him know that if they had to choose between T-Mobile and EFF they would happily choose EFF After all this John Legere quickly backpedaled Apparently he does know who EFF is after all so hey, that's great We also have a technology projects team which both Cooper and I are a part of Which makes the internet more secure? We do this in two ways We do it from the client side and from the server side for the clients We get end users to install things like HTTPS everywhere, which as I said I work on Which makes it make sure that it's an add-on available for Chrome and Firefox Which makes sure that if there is a secure endpoint On the web that you're actually accessing that secure endpoint for a website that you're going to and On the server side where you work on things like cert bot, which is formerly called let's encrypt and This makes it really easy and free and fast and automated to get Certificates that are recognized by browsers on a site that you may run So enough with the intro to the EFF let's talk about surveillance Before you you see the schematic for the penopticon, which is where penopticlick derives its name this was first conceptualized by Jeremy Bentham in 1787 and It's a way to kind of keep tabs on all prisoners and watching their every movements from this kind of central node here in the middle and We thought of this as a great analogy for how online trackers try to really view your every movement as you're Traveling and browsing through the web So the story of how online trackers Started begins in the 90s and really hits the spotlight by 1999 this New York Times article written by Glenn Fleischman of that year laments the fact that browser cookies can be added can be used as a way to track users as They browse the web through page views so the old model of the web as a simple lookup table from URLs to their contents was kind of becoming a thing of past where Instead of this kind of unidirectional Server to client model a lot of more information by clients was being sucked up by the servers as well Of course, I pH wrestlers were already sucked up But like a lot of different information about browsers and browsing habits was was, you know try starting to take hold here so Cookies let us have what's called third-party tracking and there's a graph above here The way third-party tracking works is that when you visit a site say for example, New York Times You're not only visiting the New York Times Many other domains also get loaded along with the content from NYT So for example, you have advertising you have analytics You have things that are The sole purpose is just to track you And all of these get loaded on New York Times They all get to set a cookie in your browser and they all get to see that you're visiting the New York Times Then when you visit another site like CNN a Bunch more third parties load and they all get to set cookies and they all get to see that you're on CNN Some of these third parties are loaded on New York Times and the third parties are represented by triangles here Are loaded on New York Times? CNN and every other site you visit these third parties get to put together a picture of All of the sites that you've been to because they keep getting to read your cookie and they keep getting to see what site You're getting that cookie on So this lets people track you around the web and breaks this sort of first-party Origin of the web where you think that you're having this one-to-one conversation But you're actually having a one-to-one conversation with many people listening in So why are we focused on third-party trackers in this talk? Well, there's a few things one is that they're non-consensual like I said when you go to New York Times You're not expecting to talk to double-click Scorecard research and a bunch of other people you're expecting to talk to the New York Times Also, they're ubiquitous almost every website has third-party trackers And there was a study that showed that almost 90% of news websites had third-party trackers They're hard to avoid most people don't even know that this exists or if you do notice it It's because you shops for something on Amazon and then ads for that thing followed you around for the next month They're hard to avoid It's not always intuitive how these things work and installing things like ad blockers doesn't always do the trick And there's a strong financial incentive Third-party tracking is big business. It's a multi-billion dollar industry and It's been around for a few years and it's only growing So who do we see doing this third-party tracking? There's some key players something you've heard of like Facebook and Google double-click You've probably heard of ad this right Google and double-click. They're doing it for ads Facebook is Doing it for ads and who knows Add this is yeah doing it for money and there's invisible ones like scorecard research scorecard research is on a bunch of websites and I Still can't figure out what service they provide Axiocom isn't on websites, but they're a data broker They buy data from all these guys and then sell it back to other people about your browsing habits What you're buying? Etc etc So third-party tracking is also useful for spies From the Snowden documents. We've seen that the NSA Really likes piggybacking off of Google and Yahoo tracking cookies to help them track people around the web so It's a pretty big problem so you could see that you know previously we had this model of Of you know certain sites having cookies on you know just like you know tracking them and and You know, that's that's you know great. Maybe you can actually just clear that your browser. So You know, maybe that's sufficient So the the model you know before You know all the cookies all the time just gather them all just like Cookie Monster, right? But in 2009 ten years later from the original article I showed The situation had gotten so bad and the methods so advanced but that this article by Ed Felton in freedom to tinker Nostologically reminisces on the good old days when trackers would just use cookies to track you Instead of all the other things that they're doing now The sentiment that if you're is that if you're going to track users at least be transparent about it The view of cookies being this transparent way to track users shows how bad things had gotten just by this point So what happened? How did things get this bad over the span of a single decade? Well, new techniques were being developed that utilized the pervasive inclusion of browser plug-ins such as flash Java and silver light as persistent stores of data And they do this in a very underhanded and covert manner In addition to being new stores or percent persistent data Which are called super cookies by the way They're also very difficult to purge because they circumvent the normal mechanism is built into the browser for purging your cookies So you'll have to for instance and flash you have to go to you know Flash settings internal flash and delete them that way. And so there's all these different different plugins that have much more Find access and much, you know much more privilege on the browser would ordinarily give add-ons say which is the distinction add-on and plug-in What's worse these plug-ins can collude with one another and Responding cookies if they're not deleted simultaneously on every single one of them in 2010 security researcher Sammy Comkar came up with this idea of the ever cookie and what the ever cookie is is Say you delete cookies on Flash and silver light, but not in Java then there's this Java code that Uses and immediately Re-propagates the cookies to the other two platforms and maybe even your browser cookies on your on your browser itself in this way These super cookies turn into these very you know persistent ever cookies and they achieve the level of persistence That's very very difficult to break In addition to actual data stores trackers started to rely on these little bits of information left by your browser every time you access a site such as Fonts and also the headers that you send upon every web request You're able to they're able to basically combine these bits of information Into a cohesive whole or this unique fingerprint of your browser these so basically if you use both cookies and fingerprinting then Trackers can really you know have this kind of pervasive View of your of your actual presence on the web. They can actually you know follow you in a very fine-grained way So we were confident at EFF that browser fingerprinting was possible and as data driven technologists We wanted to gather more concrete statistics and learn more about the information left by users browsers So in January 2010 we asked volunteers to participate in this Experiment that we branded a pen up to click the site when you visited it did these fingerprinting techniques, you know in an opt-in way and Users were able to determine What exactly their fingerprint looked like and it also allowed us to gather statistics about web trends in general and have fingerprintable users browsers are So a quick math detour here I might lose you, but I'll bring it back So a uniqueness property when we talk about uniqueness that's measured in the form of entropy Entropy is a quantity measured in bits So it's log-based to in order to know how many bits you need to uniquely identify someone you take the log base to you from the population that you're measuring from so for instance to Determine how many bits of entropy you need to Find out the identity of someone on earth you while you need 32.7 bits of entropy because Two to the 32.7 is 7.1 billion or about how many people there actually are on earth the so the change in entropy is this quantity that's or this term that's called surprise all because It's basically measuring how surprising a new bit of information is when you learn something new about someone How much entropy does that level of entropy change over time or like when you learn something new about someone So that's called a surprise all and it's determined from this equation here Now this is kind of best illustrated by example The surprise all or the the amount that the entropy changes if you learn that someone is born on Or is a Capricorn is log base to you of the proportion of the population That's a prop PR parentheses that actually is a Capricorn or about log base to of 112 or about 3.5 8 bits the You know change an entropy when you learn someone is born on January 2nd is log base to of 1 out of 365 Or about 8.51 bits. So you can chain together independent facts about someone to really kind of To add up this these bits of entropy and get a good idea of how of what the exact identity is These need to be independent facts about someone in this case These are not independent facts if you know someone's born on January 2nd You already know that they're Capricorn. So it's not adding anything new to your knowledge about that person so with pen-opticlic the independent facts that we measured were a combination of headers and JavaScript detected properties and The population size being measured was everyone that ever took the test The pool of all volunteers basically Users that had JavaScript turned off were obviously better protected in this study In that case we only had to rely on the header information that was being delivered upon the web request In May 2010 we published our findings in this paper by our chief technology Technologist Peter Eckersley and we described how the overwhelming majority of users browsers had this Uniquely identifiable fingerprint. In fact 84% of people's browsers had uniquely identifiable fingerprints Along with if you had flash installed on your browser this number actually jumps to 94% so this was kind of a good way to drive home the point that Users really needed to take concrete steps in order to protect their browsers and their ability to Feel safe against trackers in their browsing if this wasn't bad enough and the intervening years since we originally published the pen-opticlic findings We've seen more and more advanced forms of tracking appear shove hands. How many people know what this illustration means? So this is something called canvas fingerprinting And it basically renders text onto an HTML5 canvas element And even little changes in your fonts Or your operating system configuration things like anti-aliasing or kerning or whatever Result in different images being rendered here and if you take that image and Serialize it and run a hashing function over it and that's a pretty good metric of how unique your browser is using a study With mechanical Turk. They were able to determine that 5.7 bits of entropy are determined by this this alone and This was first this is I think that first premiered on a paper called pixel perfect in 2012 And since then and even in by 2014 it was widely widely implemented by trackers You can see here that this is an example of canvas fingerprinting by a library open-source library called fingerprint fingerprint to So in order to maximize the chances of the generated image being unique You can see this kind of complex overlay of different shapes colors fonts UTF characters And this you know increases the chances of you having a unique canvas fingerprint based on this image Over time canvas fingerprinting has really gotten only smarter and smarter And it became a big problem when trackers add this and ligates implemented it in 2014 As much as 5% of the Alexa top 100,000 sites were found to be tracking users in this manner a White paper released in July 2014 titled the web never forgets Really shown a spotlight on these kind of tracking techniques and after a flurry of media attention The top these chopped to finger canvas fingerprinters actually stopped doing it and stopped doing the shady practice And so quick shout out one of the authors of that paper Ganesh a car actually came and worked on privacy Badger and contributed a patch to detect canvas fingerprinting So this is web audio fingerprinting and it's pretty similar to canvas fingerprinting in that it uses the html 5 web audio API to Create a sound wave and then read that back and serialize it Due to differences in your hardware due to differences in your sound card, etc It will get a pretty unique fingerprint and then there's online to offline tracking and this is sort of the Latest direction the newest trend for the ad tech industry the demand to link devices to Specific real-world identities and link online and offline shopping and viewing habits So this company called silver push took a crack at this They took a frequency which was inaudible to human ears and encoded it in television commercials The frequency even though it was inaudible to you It was not inaudible to your phone or probably your dog Soon So they included a library in Mobile applications which would detect these signals coming from your TV. I know this sounds like I should put on a tinfoil hat and Call back to the silver push servers letting them know that the application had heard this signal So therefore you are watching this commercial and here's all this other data from your phone about who you are Apparently this was a track or too far and the FTC Investigated them and got them to stop using this technology, but they might not be the only ones using this technology or similar technologies Facebook also dabbled in this because it turns out Facebook knows a lot about who you are So they developed this program called atlas which would let them link your The ads that you had seen online to purchases that you had made offline when you use things like loyalty cards or Store accounts associated with your phone number when you use your credit card if that's linked to Facebook They would take that data and link that to the ads you had seen on Facebook letting them know if an ad had caused you to go buy something Offline this as far as I know is still active. Although. I think that I've heard it hasn't been very successful for them as a program But maybe they're just planning to iterate it. We're not really sure so Having heard about all the ways that your browsing habits and devices can be tracked Might leave you with a serious case of privacy nihilism You might be feeling right now that privacy is hopeless and why should you even bother? And I think it's important actually I want to take I think we need to take a minute here to address Some of the common forms of privacy nihilism so one thing I often hear is but I like targeted ads. They're great. They help me find things. I want Really? They don't they don't help me like that, but okay The problem is you have no control over how your information is stored or used These third parties have no obligation to delete the data that they collect They have no obligation to temporarily store the data they collect and they certainly don't have any obligation to make sure that The data is correct The data can also be stolen it can be sold even if you think you trust the company you might not trust the company in the future and It can be misused a Couple of months ago a woman named Sharona coats wrote a story for Rewire about This guy who was selling the ability to geo target Advertisements to women at abortion centers trying to convince them to not get abortions This is hugely invasive And he was able to do this through the standard geo targeting Abilities of Facebook and other ad service providers right using mobile location And then seeing ads as you're browsing Facebook or Tumblr or whatever at the Planned Parenthood I mean, this is so problematic in so many ways and We're just seeing the tip of the iceberg of this sort of thing. I think that there's a lot more Terrible things that could be done with this so I Don't like targeted ads So some people would like to talk about how privacy is dead, which is really interesting because when you look at Who's saying it? It turns out to be this guy You might know But Mark Zuckerberg see a Facebook Like sir declared privacy is dead and yet he like go like turns around and buys 30 million dollars worth of four You know houses that surround his house in order to have just the privacy that he says everyone else shouldn't have So when he talks about privacy being dead, what he really means is that privacy is dead for normal people But not for the ultra-rich tech elite So why should you actually care about privacy? Well, there's kind of a lot of reasons Maybe you want to read articles or download books, which are controversial in nature or maybe just embarrassing Maybe they have to do with a medical condition Maybe you want to protect yourself against little bits of data that when put together Could we be more embarrassing or lead to a more of a cohesive picture of who you are and what your life is? Maybe you want to avoid Geotargeting of ads for instance what Cooper just mentioned the visiting of an abortion clinic Or maybe you just want to avoid The chilling effects of speech entailed when you that you know that someone is always looking over your shoulder and gathering data about you Privacy lets us make mistakes. It lets us play with ideas It lets us grow as individuals who here has ever had a thought that they don't want shared with the world Yeah, I Really is like thinking of their thought now and shamed Privacy gives us the space to grow and define who we are and it's hugely important to a free society so Don't give up hope. Yeah, hope get it. That's the conference right Um So we can actually categorize the privacy Protective efforts into three distinct categories The good the bad and the ugly So for the good a flash is dying and it's dying really quickly Yeah, and good riddance In the last five years the appearance of flash has gone from just below 50% to just above 20% And it's likely this trend will continue and it's not just flash Across the board the old plugins that had that system level access that browsers didn't want to give Are going the way of the dinosaurs So that means at least theoretically the browser APIs can be utilized to rein in some of the worst abuses of the past Other good efforts to stop tracking include the tour browser Which makes your browser look like every other instance of the tour browser that's using using it currently? this This basically makes trackers data collection ineffectual completely Caveats are that it's not the most intuitive thing to use it's also that You know it might be slow for some people we've heard that and On the upside a lot of the privacy Protective measures that have been included in the tour browser are making their way upstream to Firefox There's an active effort to bring those patches back to Firefox. So there's there's good news on the horizon Also Firefox tracking protection is a great way This is on by default within private browsing mode And this uses the disconnect add and tracker blocking mechanisms in order to protect you when you're using private browsing mode Also research projects like open WPM Are great open WPM basically tracks first parties and their inclusion of third-party trackers across time and gathers that data and Basically, you know scrapes the Alexa top X number of sites Every month to figure that out and get those web trends so more research in this area is really needed and The more data we have about trackers the more effectively we can combat them Then we have efforts that are Bad at stock being trackers like incognito mode in Chrome To be fair incognito mode is not really intended to be used against trackers It's intended to prevent local data about your browsing from being stored on your own computer Add blockers Yeah, and it doesn't really prevent those pesky fingerprinting techniques that we saw earlier Add blockers are also a pretty bad method Generally at preventing trackers although there are some exceptions since most of them don't even block trackers directly and They don't block them at all sometimes Especially the invisible ones Sometimes add blockers Don't even block ads from being loaded on the page They simply stop them from being displayed on the plate on the page that you're viewing So in that case the ads are still able to track you just as well as they were before and Often they have questionable business models Such as some that will remain unnamed And also the W3C's do not track policy Gives users a way to kind of flag that they do not wish to be tracked by two trackers But there's no enforcement mechanism whatsoever with this Policy, so there's no way for trackers actually I mean they could have a but there's no there's no incentive for them to do so so then we have the ugly and these are incentives by the ad industry and Yeah, totally feel free to boo these guys so there's the ad choices program by the Digital Advertisers Alliance and What this does is basically advertisers have proposed to self-regulate The Digital Ad Alliance offers members an opt-out But the opt-out isn't actually an opt-out from Tracking it's only an opt-out from seeing targeted advertisements So you still get tracked you just don't see the results of it There's still no requirements on what data they can or cannot collect in store. It's not legally binding it doesn't address any of the security concerns like malvertising and it's Still only has limited adoption the other oh too far the other Advertising initiative is from the Interactive Advertising Bureau and they have two initiatives one is called deal And this is sort of the ad blocker blocker You might have gone to wired or Forbes and seen this pop-up that says hey, you're using an ad blocker So you can't read our site turn off your ad blocker and then you can come read our site Again, this doesn't address tracking It doesn't address people's privacy concerns and it still doesn't address people's security concerns over things like malvertising It's annoying for users and it's patronizing right? Hey, you're using an ad blocker.  They're full video. They play in the center of the page Yeah, sure, that's kind of a problem But lean still doesn't address privacy concerns It only minimally addresses security concerns by requiring that ads be served over HTTPS So great. We want to encrypt everything, but that's not really the heart of the concern with ads Oh too far too far back So none of these really addressed the concerns that we had at EFF so we did what we always do we combined technology law and activism and We came up with privacy badger pen-opticlick and do not track This is privacy badger. It's a natural habitat Yeah So privacy badger is a browser extension. It's free and open-source software It focuses on completely blocking trackers from even connecting to your browser it unlike most Tracker blocking and ad blocking technology which uses a blacklist privacy badger uses a heuristic to just try to figure out dynamically what's tracking you in particular and It lets honest actors people that aren't actually trying to track you away out Right, we see badger tell sites you do not wish to be tracked by sending the W3C dnt equals one header It then looks for third parties that get loaded as you browse the web If a third party is seen on several different domains and It appears to be tracking you say by setting high entropy cookies Fingerprinting you setting high entropy super cookies then it gets blocked So this is privacy badger running on gocker.com and You can see that it's so all the domains that are in red are being blocked That's the domains to where the sliders to the left if you're red green colorblind and The domains that are green are not being blocked yet because privacy badger hasn't seen them tracking across multiple sites um Yeah, for some sites we for some third parties. We don't want to block them entirely Things like the creative commons image server things like Google Maps things like YouTube embeds People want these as a part of their web browsing experience, but they're still able to potentially track you So for these things we have what we call the cookie block list Where we allow them to load, but we try to prevent as many vectors of tracking as possible So we block them from setting and reading cookies. We block them from certain types of super cookies I mean as many as we can and we block them from as many types of fingerprinting as we can This works pretty well to let people have the web. They want well still not being tracked as much as possible Another of the core tenants of privacy badger is user choice if you don't like the decisions that privacy badger has made We want you to be able to override those so you can enable or disable privacy badger on a given site if it's not working And you can choose to block cookie block or allow any given domain If you disagree with privacy badger's decision Privacy badger also replaces certain social widgets like Facebook button like buttons tweet buttons Soundcloud widgets with a click-to-play button so that the Facebook and Twitter widgets Aren't tracking you around the web, but you still get the usefulness of being able to like things and tweet about them And this work was done by Franzi Rosner So what about third-party sites that legitimately don't wish to track users? But still need to set a cookie for their technology to work or do some other thing for their technology to work So for those we have our policy side, which is our do not track policy. This is different from the W3C's do not track policy so We've written a document which states that users Sending the DNT header won't be tracked and I'll explain what that means in a second It's posted people anybody can post it at a specific location on their website and We think that because you're posting this document on your website if you violate the terms the FTC Can take action against somebody who does this The other side of it. So what it does is it says user identifiers will be discarded Logs will not be kept longer than necessary a specific determined amount of days I think it's like seven or nine in the document Data can be kept for debugging or security until it's no longer necessary than it must be destroyed and data can be anonymized Or aggregated for analytics into sufficiently large buckets of people So the other side of this is that sites that adopt the DNT policy are automatically whitelisted by privacy badger and Other participating tracking protection software Blocking sites what we think our strategy here is that Blocking sites that don't respect people's privacy blocking sites that don't respect DNT Creates an incentive for sites to respect DNT because they want to be able to show their ads Or you know, hopefully not ads but So right now we have a policy up here and it's been adopted by duck.  We launched Panoptic like 2.0 With this second iteration of Panoptic click we focused on bringing a new suite of Tests to show how well your ad and tracker blocking and protection software is actually working in order to get accurate results, we've set up a number of Domains that kind of look like trackers, but are actually just us and See how well your your protection software sizes up against them the resources in Domains that are included in this way Are are kind of included in this way that tries to trigger three different types of Blockers those that use domain blacklisting. So, you know, just full domains that are that are blocked Those that use URL fragments such as like, you know ad underscore URL equals and the URL and also Heuristic blockers like privacy badger If your protection software is triggered and actually blocks the mock trackers that we've set up Then we can know that your tracker blocking and ad blocking software is actually working properly if your production software is misconfigured then we know that you need better protection and We kind of gently nudge you to either install privacy badger or something else that's appropriate for your platform We've indicated also in these test results and the third one is kind of fuzzy. I know But that says Does your browser accept the do not track policy? So do they unblock? Sites and domains that have posted the do not track policy on their on their site And finally, we've radically simplified the fingerprinting results from panoptic like 1.0 to make sure that non technical users Can get a good at a glance look at and see how Unique their browser is But don't worry. We have the full fingerprinting results behind a single click and If you want to be really diligent about it, then you can easily do so In addition to a tracker and ad blocking tests We've rewritten the back end completely in Python flask So you can actually see how what it's doing and how it's working We've you know all these all of our, you know projects at AFR On github and you can easily clone them and you can actually you know set up a really easily set up a Penopticlic instance yourself because we've made it Dockerized and you can you know kind of run Docker in run it yourself We've also added six new fingerprinting metrics on our own pen off to click Canvas finger printing open GL fingerprinting which is kind of similar to canvas fingerprinting also header based Metrics like dnt header language platform and browser touch support which is a JavaScript property And these kind of give you a more accurate idea of your browser's uniqueness So we've we made the fingerprinting results We've also made these fingerprinting results epoch'd so we're basically measuring your browser up against browsers that we've seen recently instead of like the Browsers that we measured you know six years ago when we first started pen off to click That's to get a better idea of how unique your browser is right now rather than everything that we've ever seen So since launch we've seen the tracker test run over 800,000 times which is a great great success for us We've seen ad and tracker protection on You know improve on 15,500 unique IPv4 addresses, which is awesome if this count on the bottom looks Small compared to the top we'll consider that if you change IP addresses between installing a production software and testing again Or if you're using a VPN, it's only counted once or if you're using towards only counted once So there's a lot of things that we can't measure like that So we've seen a lot of success with this tool yay ponies But we're not done yet we have some plans for the future in store first of all we're planning to Open up the anonymized data as best we can because obviously this is dealing with people's private data, too So we want to be very careful about that So we can take advantage of all the data that we've collected over the years in addition we Started using it as a testing framework for privacy badger To make sure that one privacy badger blocks domains is actually acting properly and doing it in the right way And in the future we hope other browsers will Will adopt pen up to click for their testing So in privacy badger and do not track land what we would like To do in the future is improve the heuristic reduce false positives detect and block more types of super cookies and fingerprinting and Get wider D&T adoption So what do we do from here? Oh, sorry, I stole your slide bill so first of all you can help us by actually using privacy badger using pen up to click and if you Have friends or family that you want to be protected encourage them to use it as well It's better to get everyone you know using these tools, right? Because the better protection they have the better the more safe and and private web we have as you know together also If you you know you adopt the D&T policy on your own sites the more the D&T policy is Adopted the bit the more teeth it has really Help us out with code Donatee FF these are important projects, which we would love to continue and only with your member dollars. Can we actually do it? So we need better tools in the browser still I can't we can't do everything in extension land We need better built-in tracking protection Firefox and opera have it. That's great We need double keyed cookies and super cookies. This is a cookie which is keyed Also to the third party and also to the first party that was seen on so the cookie would be keyed to double-click on New York times We need browsers which are hardened against fingerprinting some of this is work is being done in Firefox A lot of it has been done in the tour browser, but it needs to be happening in Chrome It needs to be happening in Safari and it needs to be happening in opera We also need better controls for blocking and clearing super cookies How many of you know how to clear flash super cookies? I can't see hands, but yeah like one or two people probably right? I don't actually know how to do it I think you have to install flash to clear them you have to go to a flash applet on macro media calm It's a nightmare We also need new business models for the web the web until now has been based on Tracking ads, but it doesn't have to be it could be we could try out memberships donations Crowdfunding if a potato salad can get crowdfunded for hundreds of thousands of dollars. I think your website can do just fine Micropayments there's a lot of really cool work going on there that I would like to see take off Or at the very least non-intrusive advertising have display advertising have ads that don't track people So we don't want to leave you with the feeling leaving this room of despair That's not our goal. We want to really tackle a hard problem But like this quote says the situation isn't hopeless as far from it and we're working on tools to make it much better So don't be a privacy nihilist be a privacy vegan. We need to adamant people about out there to you know protect yourself on the web and You know help us do it So is advertising the best way to fund the web? It's hard to say It's certainly here right now. Maybe we can change that maybe we can't But if advertising is the best way to fund the web and if it's what we're gonna live with it It must stop violating users privacy Thank you So I think we have no time for questions. Is there somewhere we could post up to answer questions if people have them Okay, so if you have questions for us come out to the lobby. We'll be out there. Thank you very much


Okay, since we've been having so much fun with the adjustment brush inside of Lightroom, I thought that it would be fun to show you one more creative tip that you could use for any photograph. It's really easy to do, so let's jump into Lightroom and I'll show you exactly what it is that I'm talking about. In this video, we're gonna switch gears a little bit and I actually am gonna bring up a portrait that I had shot not that long ago. It's not about the picture, it's really about the technique. So let's show you what I'm talking about. We're gonna start by grabbing the adjustment brush and this whole trick has to do with color. It's all about color and how you can ingest a little bit of color into the photograph. In the previous video, we talked about how we could add light to a photograph and you can do that with this as well but this is really about adding some fun creative color to an image and there's a button that you may be overlooking that'll help you do this. If you look closely over here on the panel, there's actually a button all the way kind of down at the bottom. Right before you get to the brush settings, there's a button called color and if you click on this color button, this will actually change the color that's gonna be applied to the photograph. So if we look at this image here, we can see how the sun or the light is in the background to the right of the image and what I wanna do, there's some really nice hair light or backlight coloring her hair but I wanna add something a little bit more creative to that. So what I'm gonna do is go in here and maybe grab some pinks. What's nice is that as soon as you open up this little color box, you get this eye picker tool and you can come in here and choose any color that you want. So I'm gonna go in here and maybe grab this dark pink color and then I'm gonna come over to the photograph, make my brush nice and big and I'm just gonna click on the image one time. It really doesn't matter where because again, I can move this pin around and put it anywhere I want. So somewhere over here and I'm just trying to accent a little bit more of the reddish colors that's in her hair. If I show you a before and after of what that adjustment does, you can see how fun that is, especially if you're someone who has young kids or is into high school senior portrait photography or something like that, adding a little bit of color gives this photo a little bit of attitude, which I like. And as always, you can lower the opacity of this adjustment by holding your Alt or Option key. So now that I've got added color on the back of her hair, maybe I wanna add a complementary color on the front side of her. So I'm gonna go back to that color picker and this time I could choose something that's green but I'm gonna go for something a little bit more edgy and maybe grab a blue, maybe a dark blue. Whoops, I made a mistake there. What I meant to do was actually start a new adjustment first. So what you can see what happened here was because I didn't do that, I actually changed the color ahead of time. I didn't mean to do that. But just so you know, you can change that color or dialing that color after the fact.  You can see how I move this around, how that changes the color on her hair. So something like this is really fun. So let's do this correctly this time.  You need to make a new adjustment if you're gonna add a second color. So we're gonna choose new, choose color, pick those blues and then I'm gonna go into the front side and just click somewhere on the photograph. Again, it doesn't really matter where I click because I can always move this around. And in this instance, I wished that I had made the brush a little bit larger. So what I'm gonna do is delete that pin, make my brush bigger. My color is already set, so I don't need to change that again and just click one time. And now I can move this pin around and get it kind of where I want to. And I'm gonna go and change the color. So I'm gonna click on color and maybe I want something that's a little bit, more of a bluish kind of green, a little more subtle, something like that. Then I'll hold Alt or Option to lower the opacity on the adjustment so that I get a real subtle effect. And if you notice here, if I zoom in and I toggle this on and off, you can see how some of that blue is getting in her hair, which I really, really love, but it's also getting on her face. So I'm gonna choose my eraser and I'm gonna move the flow down to something really soft.  There we go, that looks much better. So there you have it. A little bit of pink in the back, a little bit of bluish green in the front, and that really adds some nice fun color to this portrait, gives it a little bit more pizzazz. So you can use this on any type of photograph like I said, you can change the color, you can add as many colors as you want. I don't really care, I like rainbows and unicorns. So you can add a whole rainbow of colors to your photograph if that really suits your needs. So hopefully you enjoyed this tip. If you did, give this video a thumbs up. If you haven't already done so, we'd love it if you subscribed to our channel so you hear when all the newest videos come out. And as always, thank you so much for watching. My name is Adam, I'm out.


Here's the new LG G6 here at the launch event in Barcelona. Hi, I'm Tom, I'm from the LG UK team. So this is a special display right here. Yes, it's actually a full digital display, so it's the first time we've ever introduced this on one of our handsets. What it basically means is that we now have a 5.7 inch screen, and you should actually see that actually the screen takes up really the whole of the handset. It's actually over 80%, which is a massive, really good you have a fantastic screen. Actually it also has an 18.9 aspect ratio, which means that when you look at certain windows, it's actually half the screen straight away. So 5.7 reference is now 5.8. What it then allows us to do, upon and alongside reference is this feature, because you're half the display and the idea behind this is that you can then, for instance, take a photo whilst that's there, if you're previewing what you're taking. Then it allows you to take another image and you can see it just keeping it spinning around. Now we've also got a 3,000 mAh battery this year, so battery performance is fantastic. Followed up with obviously one of the best camera experiences we've ever done. So you actually now have two things that you might have been able to do, one is a wide angle lens and one is standard. So you have to go from 20 degrees now, so you have to be able to see a lot more. And you can do bokeh effect. Yes, so we have manual focus for that. So if I was to go on square mode again, you'll then see the side here, we have a focus option, so you can tap on this, and then we'll see that focus out. Exactly, we'll get a better experience. You tap on this option, like here for instance, now, we'll get the standard to quite open. The difference is quite a bit. There's a lot more here. That's very wide. We also have actually a front-end, where we can use the lens to be able to get a better view as well. So it feels a lot more previous than the previous one. One thing that's pretty awesome that I heard from the video is in 4K, you can have stable stabilization. So there's stabilization system in there. That's correct actually, yeah. Isn't that optical? No, no, so if you actually go into stabilization options, you can see the difference. So when you are taking any video content, you'll notice it's a lot more stable than what we've done. You get great detail as well. This is the first smartphone with an HDR display, Dolby Vision display. That's correct, yeah. When you are watching any content, the Dolby Vision will actually give you a much better quality. It gives you more refinement as well, so you get a better detail. Alright, and there's rounded corners. Is that the new thing? It is, it's actually something that LG Display has done. It just gives you a better aesthetic view. And personally, I think we've recorded edges as well. What is the display technology? Is that some kind of OLED or is it LCD? No, it's LCD, it's an IPS display. Can it easily make rounded corners? Yeah, LG Display managed to do that for the first time. Is it not hiding the corners? No, it's not hiding the corners, no. And it's flat, it's not curved? It's a completely flat device. So you actually see, so like last year, we had a flat bump to it whereas this year, it's completely flat. So is it drop-proof? It said it was extra resistance for reliability. Yes, so from this year's point of view, we were now IP68 rated, so it's dust and water resistant. So it gives you that assurance that you're getting quality. How about breaking the screen if it falls? Is there any new technology for that? Well, we actually use IPS technology, so if the screen does actually crack, you'll still be able to use a panel. Until obviously you can get it repaired. Alright, and this is the Snapdragon 821. But if you watch 16 minute movies, there will be black bars in each side. You can actually alter it so you can get the view that you want. So if you go into video mode, and same with camera as well, you can choose the aspect you want to view it at. Alright. So there it is. I think obviously you have to check for your local country, but it should be available soon.


everybody welcome back to another vlog it is Monday morning at about 10 a.m. well just before 10 a.m. and I'm driving to meet my friend Bailey for brunch I met her on Instagram probably like four years ago or so and we haven't actually met in person yet we've been talking about this forever and so we're finally gonna meet up so we're gonna go get some brunch I'm driving to Venice and we're gonna take a little walk along the beach maybe get a mimosa if we're feeling fancy and it's gonna be great but yeah we got back on Saturday night from Arizona we drove back and it took about five hours it was really fast we just like spur of the moment decided we're supposed to leave Sunday morning we're like let's leave Saturday night instead so we left Saturday night got home around like 11 and then the time changed so it was very confusing all right I'm gonna go meet Bailey for brunchies now and we will talk in a bit we're gonna catch up and take a nice little beach walk so let's do it debut cheers happy Monday yes please I have a nice little mimosa and a breakfast sandwich Bailey has brisketo and a little sprint to do da good morning it is now the next day it's Tuesday and I'm just getting ready to film a main channel video and I realized I totally forgot to like pick this vlog back up yesterday I had such a good time with Bailey she's just such a lovely gal she's like a light she is so positive and also really real at the same time and I enjoyed meeting her so much I knew I would and sometimes when I go to like meet people that I've been friends with online for a long time and like meet them in person I feel like really nervous and just like what if they're not the same as they portray themselves to be online or what if they don't think I'm the same or whatever like I'm always in my head about it I did not feel that way at all with her like I was just immediately comfortable so yeah if you are on the hunt for someone who shares a little bit about like life motherhood body stuff and just like a very real journey and someone being their authentic self I would definitely recommend following her I'll link her Instagram down in the description but yeah love that girl we can't wait to hang out again and now the real work week begins I literally came home from our meeting yesterday I think I got home at like 1 o'clock from our little girls hang and I immediately dove into editing and I think I edited until like 9 p.m. I just had like a lot to do it worked out I got all my work done but now I'm in my little office and things are kind of a mess I set up my finally my two like studio lights right here that I've had forever that I haven't been able to plug in in here because that outlet was broken forever for literally the last almost two years and I just like never got around to asking my landlord to get it fixed so we did that a couple months ago I've had my computer in here which has made a huge difference and now I have the lights so that's very exciting and then we have this pile of clothes on the floor because that is a haul that I'm gonna film a little thrift haul a few vlogs ago I showed like a couple Poshmark things that I had gotten so I'm going to include those in this haul because I just love online thrifting I just love thrifting in general got my what is this is this Oscar the Grouch no who is this Gonzo who has this color swear cookie monster anyway and then I've got a film a little piece for a viral products video and then thrift haul and then some Instagram stuff so we'll see how much we get done today I am going to meet my friend at her house around 6 30 and then she has somewhere to be at like 9 45 p.m. so I'll be home by like 9 30 so we have a lot to do before then and it's already been a busy morning as it is just a lot of like paperwork and annoying stuff tax season is coming up which is my worst thing as a self-employed person but I mean listen I'm blessed in every other area so I can't complain I am clearly putting off doing this so let's get started let's do some filming and then we will catch up later all right it's couple hours later finished lunch oh my god isn't the lighting in here so much nicer since I turned those lights on that's kind of incredible I finished lunch and did a quick change through my hair up in a clock clip and we're gonna keep it moving we're gonna film the next video I also wanted to show an eye update for those of you who are curious which is no one but I have never gone through this before it was so weird so I thought I would show you so if you're weird about eye stuff I'm so sorry please you know fast forward like 10 seconds but here is for those of you that are curious and nosy like me and you know want to see the nitty gritty details here it is so here is what my eye is looking like I gave you a chance I gave you a chance to click away so here it is after what like seven days eight days it's been eight days since I discovered it so I mean still pretty gnarly it's definitely it started as like a little knot it moved its way down to the very top of my iris I think it's called and it's kind of stayed there it's kind of dissipating from the top so I have a feeling it's just gonna over the course of the next few days go away it's kind of frustrating when your job is on to be on camera to have that but as long as I don't like do that then I should be okay but it is a little scary I used to see people have that happen to them and be like you like that's so scary and kind of gross and then it happened to me so that's what's going on with that that's the eye updates okay I'm gonna shut up bye hey it's a little while later got my filming done and now I have about three hours I think until I have to leave to go to Laura's tonight I'm gonna do as much editing as I possibly can in the meantime I'm just a little bit behind in this video I think I mean I would ideally love for it to go up tomorrow but we'll see what ends up happening with that but I'm back in my comfies got my leggings on got my sweatshirt on I've been wearing this sweatshirt like non-stop since I got it it's so comfortable and we're gonna try to knock out as much work as possible I'm gonna try to focus we'll see what happens and then it's time for a nice little wholesome girls night so let's do it all right we are wrapping up oh my god I thought that said not it was nine of six and I was very confused but it's the time we are just wrapping up work cuz I'm kind of running out of time so I'm gonna have to get up early tomorrow and do some of that we're making some dinner just a nice quick easy dinner just basically like chicken rice and broccoli a variation of that except the other rice is a broccoli cheddar rice so it sounds pretty good and I'm just gonna make a quick dinner it's a little bit early it's only like five o'clock but I'm going to my friends at six and I'm probably not gonna eat dinner while I'm there so I'm gonna have some dinner now plus we want to eat this food and we've got a couple of our lamps set up in the kitchen we moved things around because our final lamp that we were waiting for came in and it's so cool I love it it's from Amazon I'll link it in my store front thingy cuz look at this thing it has a remote it's the best you can change like the warmth and the brightness and all that kind of stuff we did have to use Google translate on how to program this remote because all the instructions were in Chinese but my god it's the coolest lamp ever so we moved the one that was over here on this table to the kitchen because why not and it's so cool in here so there we have it our little kitchen orb and then we have this portable one that I just like love taking around with me I feel like it really sets the vibe so here we've got our broccoli cheddar rice going through seasoning our chicken and then we've got a steam our broccoli and then I'm just gonna put it in a bowl and probably put balsamic glaze on the top and call it a day all right it's not perfect but it'll do it'll get the job done dinner time 12 23 and I am in fact still in my pajamas I don't want to talk about it no I've just been doing computer work all day instead of getting up and doing my workout I had a lot of stuff that I needed to catch up on so I did that and I'm getting ready to go to a hair appointment I'm getting a consultation for hair extensions again but I think I might be going to a better place this time no shade to the person who did my hair last time I just don't know if it was like the best so I'm still deciding if I want to get extensions because basically here's my dilemma over the last two years I've put my hair through the ringer so at the beginning of 2022 I dyed my hair red and then I dyed it red again and then I dyed it red again and then I went back to blonde pretty much immediately and that caused like such bad damage to my hair and then I started going towards like my natural color a more like dark blonde brawn whatever you call it light brunette at the I guess end of 2022 to the beginning of last year and then last March I went blonde again and I did do like a red mask but it just washed out on its own anyways I cut my hair like a year ago let it grow a little bit cut it even more and now I'm like just getting impatient and I think I'm going to start veering back towards my natural hair color maybe possibly I really loved my hair during the pandemic when I just put like a toner over it and I just sort of let it grow and then I did like a balayage type of thing but then I got really just like I was craved in that really bright blonde again so anyway we'll see what ends up happening but my hair is really healthy now like it's in a good place so I just want to go to like a professional so this is a person that I've seen a lot of like influencers go to and stuff and it seems like this person is like an expert in extension so I'm gonna like go just get her opinion for see what she recommends and wants me to do because I really just miss having like my long hair so I don't know we'll see about that but in the meantime I'm gonna open up this package that I ordered from Anthropology. Anthropology has so much cute stuff and I will say this is definitely influenced by Instagram I see so many cute girlies sharing their really cute outfits so okay interesting and they do have plus sizes so this is like a really cute little pair of shorts I don't think these are gonna be long enough to like walk around in definitely not like chafe proof but they're so cute that I'm like is it worth having to carry around the mega babe like thigh chafing stuff all day I don't know I am gonna try these on just really quick and maybe style them with like a little outfit and see if I want to wear them because I don't know how they're gonna fit so let's try it out I got them in a 1x I'll link them down below in case you're interested but like how cute are these little shorts with like some cowboy boots and a little cardigan I'm sorry it's the cutest outfit ever so let's let's try it let's see how it goes okay I still have to put earrings on and like brush my hair out but it is giving pajamas a little bit and they are like a little bit big but I think I like that I think I'm obsessed with this I don't know how I feel about this exact sweater with it but I definitely think I'm gonna hang on to them I can't wear it right now because I'm on my period and I'm wearing like not the correct underwear but how cute are these stop I love me turn on one of these lights you can see a little better maybe that will help hello oh I'm so excited okay love and then you can wear it with like just a t-shirt too if you wanted or like something tied around the waist I love these if you ever have questions about things that I'm wearing and want to know where something is from definitely check always in the description at my like LTK shop that's where I link most of the things that I'm wearing but wow what a freaking success we're not gonna talk about this pile of clothes from when I filmed yesterday we are not going to talk about that but anyways I'm gonna get dressed and then we're gonna head over to the salon get my little consultation out of the way and then I think I might take myself on a nice little hot girl walk because it is absolutely beautiful today it's like 69 degrees and sunny and perfect all right got myself ready this is a not much dressier but it's just comfortable and cute I got this free people set again from something I saw on Instagram it only goes up to an extra large it's a bit snug on the waist but it is so cute I'm obsessed with this I've been looking for like a sweater set and how cute so I got it with these little cowboy boots my black glasses from what is it calling it I by direct I always forget all my glasses are always looked down below as well and some silver hoops so let's go get a consultation about this hair and see what we can do about it all right I am already home that was very quick and easy I want to say that appointment was like 15 minutes and it was so great she was really sweet and I do think I think I forgot to mention this but my hair stylist is on maternity leave so I got to find a new hair stylist anyways but I'm trying to transition into more of a low maintenance hair situation like I want to go quarterly to get my hair done typically I've been going every like six to eight weeks I want to push that to like 12 if possible maybe even later as I go on down the line but she did say that I can still maintain it's you have to go to the right professional I can still maintain the integrity of my hair and like the health of my hair with extensions I just obviously have to take good care of them and stuff so I do think I'm gonna try it out it is very expensive so I didn't book my appointment yet or anything I got to think about it but I'm thinking that might need to happen I'm very excited about it so anyway I am just gathering a couple of tax documents that I need to scan as well as paying a ticket for a month well is this a ticket it's basically a notice of toll evasion I went on the toll roads through and I went on them and I totally forgot to pay the thing so I mean I have to pay like $8 it's fine so I'm gonna pay that right now I am going to scan these documents I actually have to submit all of my tax stuff to my tax guide today is like the day that I've got to figure it out and then I think Drew and I might go walk and get some chips and salsa and like a margarita or something that just sounds great this day is way too beautiful to not enjoy it so I don't know if I'm gonna walk before that or after that or when but I am gonna get into movement at some point today and yeah I just feel excited I feel like you know I'm gonna think about it a little bit longer definitely don't be shy let me know your experience with extensions down below I didn't love the tapins but if you've tried the k-tip extensions let me know your thoughts cuz I think I want to try it


Hi, good evening. I really don't know what I'm doing in a group full of marketeers, because I think the CEOs probably are the worst enemies of marketeers, so tells my CMO to me. And then on top of it, you know, a CEO with zero background in marketing who looks at everything in marketing and says, what's up, take care, but please tell me what's the value you're going to get from this.  I wanted to bring to focus some of the incidents that are some of the experiences that we're having in terms of using AI in marketing and I think people have been talking about mobile marketing, expertise, data, crunching, analytics, third-party data, first-party data, I think all of you are the experts, so I'm not even going to touch that area because you know best what all that is about, but what I do really want to talk about is look at it from the perspective of the CEO who's actually signing off the budgets. I just wanted you to step back and see whether there's any way you will be in a position to address that particular objective. Look at it from personal opinions. At a personal level, I think AI is fascinating. As somebody who started working in, and yes, I'm not all that ancient, but I did start working in a pre-digital era, we actually had ledgers. Any of you know what ledgers are? I've seen them in some Google search somewhere, but yes, we used to actually work with physical ledgers in banks with ways to have notes when you had to do a consolidated balance sheet. It meant taking such a huge paper with columns and plotting numbers and totaling them. So that was the era I started from. So looking at the way digitalization has moved, computerization has moved, technology has moved, has been fascinating, because I didn't take anything for granted. Unlike all of you and unlike some of the people who are born into digital, and what was it that he called them? The previous presenter? What did he call that? Trujian. Trujian. Unlike the Trujian people who probably take a lot for granted, I take nothing for granted because I actually know what it was like to have nothing.  What it was like to miss a bus and then figure out whether he's going to be waiting for me or am I going to be reaching there without him standing at the bus stop for me? So I take nothing for granted and I'm extremely appreciative and I'm as fascinated with AI like a child is with a toy. Having said which, you have to put on your pragmatic hat, right? And then you put on and say, okay, all this is fine, but how are you going to be getting any results? What are we seeing? You know, what are we seeing in terms of the way AI models, so-called AI models are being implemented? And I want to really differentiate here between what we're calling as data modeling, you know, and which has got nothing to do with AI. It's got everything to do with an ability to define the tree to the last mile possible. And as detailed as you can make a tree, it's that detail is the app that gets generated. It is not AI. You can put in machine learning there on top of it and then the machine learning is a whole different ballgame altogether. Are we really using AI models which are interactive in a real time is a big question mark that I've got. Are we actually spinning off, you know, just data models that are built on logic and tree as AI? I see more and more of data models being spun off as so-called AI and not real AI. Real AI, I think, you don't have. If you really look at it, and again, I'm telling you, this is not a tech view. This is not a marketing view. This is somebody who's looking at the ROI, somebody who's looking at what is the bang for the buck that you're getting and that perspective.  We're talking today of on one hand hyper personalization where we say, you know, the 50 people in the room, each of you have got a different preference. You may be of the same age group, but you'll have different things.   And that's where I genuinely believe AI is a solution where you can actually interact with the individual, see and categorize them into their own unique segment. There is no group that you're categorizing them into. I mean, data just does not mean that if you had an earlier, you know, classification in marketing, which is probably broad at three levels on, then it's became nine levels, then become 18 levels. Now it's become 300 levels because you can model that much. I don't think so. The moment you're categorizing anybody into a model, honestly, that's not AI. AI is about the ability to personalize at that individual level that you're talking about. What's the big other concern that I have when you're talking about technology and marketing? Look at the two groups, right? Look at all your data scientists. How many data scientists in this room? No. How many marketing people in this room?  They find human behavior fascinating. They like exploring the emotions that go into it. I mean, they can create a huge difference between Pepsi and Coke, but at financial services, they struggle to create the difference between a participating and a non-participating product. And I bet none of you here know it. I just want a bit. Oh, you know it? Is there anybody here who understood what I said when I said power products and non-power products? No. So I just want the bet. So I'm just telling you these are two broad segments of life insurance products that are available in this country from time immemorial, OK? And they're completely distinct from each other, totally different. But we won't be able to create the distinction. But we can create the distinction between Pepsi and Coke. Because you're not selling on facts. You're selling on emotion. Am I right? Now turn it around to data scientists. What are data scientists doing? They're only crunching data. They're only crunching data and crunching data and then going around giving you prediction. The more data they have, the more prediction they can give you, the more prediction they give you, the more precision they give you. And the more precise they are, it means it enables granularity. It enables that all of you as marketeers can decide whether customer A is charged differently from customer B, whether a green color suit is charged differently from a dark blue suit, and so on and so forth. I am told, and you all must be already aware of this, that the entire Uber pricing is on AI, right? It's all on the base of data analytics, not AI. Sorry, I take back my word. It's all on the base of data. Now if data scientists are doing this level of change, are marketeers geared up to really move with that level of detail? Are you in a position to change every communication point, every single way you talk to the customer on the basis of this granularity of data that you're getting? Are you able to then tone your messages on the base of the fact that a 25-year-old in Calcutta at 10 a.m. will respond like this versus a 25-year-old in Bombay at 11 a.m. will respond like this? And can you change your communication? Because that's what data scientists are giving you. Data scientists are giving you that last mile of granularity. But I don't see marketing being able to really gear up like that. I don't see product being able to gear up like that or pricing gear up like that. And then I wonder, are we trying to put the cart before the horse, because do we even have the capability to really take so much of data analytics, so much of insights, and do something different with it? Or are we taking all of that and then dumping them into two or three broad segments that we understand? So that's a big question for me when we're talking about, because none of these are cheap. Data science modeling is not cheap. And if you get it wrong, the cost of misalignment is very high. So you need to make sure that you got it right before you deploy it. And then after you deploy it, the ability to communicate back to the data scientists, every single movement of the customer so that they can then make corrections in their modeling and redeploy it.  And both of you are so different. Data scientists are so different from market years. Do you guys even have a common language? You know, we're talking about, I come from the financial services. I work in life insurance. And I've been in insurance from 87. So insurance is something I breathe. And I feel insurance is so alive. I haven't found a marketer who is able to create differentiation in insurance between the 24 companies. You can pick any ad of any company, take out the name, and it could be anything. You could replace it. That's how, what do I say? Non-creative, our products are. They're so challenging for marketers to create anything different, right? So I said, all right, you know what, forget it. We're not going to use marketing. We're going to try and do AI modeling now because individuals can appreciate it. There's somebody, there's a young mother who's going and buying stuff from first cry. She will definitely be open to thinking about what if, are you guaranteeing your certainties?  Are you planning for your child? She'll be open to it, so I'm going to go talk to her. But do you even know that every young mother wants to talk to you? No. There are probably a lot of young mothers who are like, please, can I just manage my baby and me and my postpartum depression, please? I don't want anything else right now to be discussed about. How are you going to get those nuances? And that can come through with a lot of data tracking and data analysis. For sure. And the misalignment, the communication between both the technology team and the marketing team, I think that's something that I really want to draw attention on. If all of you are planning to work on a lot of data, please make sure that you find a fantastic two-way communication with your technology team and your data scientists because if you don't have that, you can come back and visit me. But I quite guarantee you that none of your models are going to be successful because the amount of feedback that's required to tune those modeling is not a joke. The last three minutes, I'm going to talk about one more since I heard the earlier panel, and I was hoping really to hear the other panel also, which was supposed to be a complete tech team. And I thought I'll hear this marketing panel. My big concern in the way people are brand marketing today is I don't think we are measuring the dissonance. All of you today probably have measurements of the effectiveness of your models, right? Right? You know the measure of measurement through clicks. You probably do it as a social media to hear customer wise. You're probably doing the mobile on track. You're doing the measurement using user engagement. How many people are actually, you know, what you showed beautifully in your slide? Are just blocking out videos. They're not looking at ads. They're just moving on. And how many of people are just allowing it to go on? How many of you have been chased, literally, after you've gone to a website? All of us, right? We just get chased.  Why is this brand wasting their money? I just went and bought five pairs of dresses. I am not buying right now. Why are you sending me new dresses every hour of the day after I have bought five dresses? And when I see this kind of marketing efforts going on and I experience them as a user and then I come back and put on my CEO hat and say, I don't want to do this because I don't think I'm unique. I think I'm the norm. I think if I don't like it, I think a lot of people won't like it. And if this is what mobile marketing is all about and this is how data is being used, this is how first-person data, that website had first-person data. I mean, in this world of data privacy, do we even know how valuable first-person data is? And you're taking that valuable first-person data and converting someone who was your brand ambassador into someone who's never wanting to come back to your website again. And there is no measurement of this at all because there's no way anybody is tracking how people are reacting to this constant following. There's a word for it. I'm forgetting the word, but it's that whole retargeting, right? How are people reacting to the retargeting? And there's no measurement of that at all happening today. So I think with this, I will close my speech. I hope I left a lot of questions in your mind. I, as I said, I'm like a child with a new toy as far as AI is concerned, but when I put on my pragmatic hat and I don't see the benefits as yet, I think there's a lot more work that marketing teams and tech teams have to do together for AI in marketing to be a reality. Thank you very much.


Hey welcome to the Wing Chun Kids channel where martial arts is the way of life. Today we're going to talk about Wing Chun versus Tai Chi. A lot of the subscribers here are asking what's the difference between these two martial arts? I've had training in both of them for several years each of them and I have some basic understanding of how they work. Now the more you understand about the principles and theories and philosophies of these martial arts, the more you'll become a better fighter and the more you understand and deepen your knowledge about martial arts and your own skills in training. So here we go. The first major difference between Wing Chun and Tai Chi is the shape, the geometric shape. Martial arts is basically physics. A lot of people explain it that way. Wing Chun, the shape is a triangle. Now you've seen this a lot of training in Wing Chun. They have this triangle. That's why the wooden dummy is a triangle, arms are a triangle and a lot of the form form this triangle. From the top view the triangle is like this, like this, okay. When you're doing your Chi Sao, it's in the triangle. So the basic structure of the arms in Wing Chun is a triangle. It goes into the center in a wedge format. Now you make that a 3D shape, it becomes a cone. If you make a triangle and you spin it 360 degrees, it becomes a cone. So the shape of Wing Chun is a triangle or you make a 3D, it's a cone. What is Tai Chi? Tai Chi is a circle. That's why you see a lot of round movements in Tai Chi. It's based on circular movement because Tai Chi is not focused on one point. They attack the whole picture. Now what happens when you turn the circle into a 3D image? It becomes a sphere. I don't know how to draw a sphere on that board, but it's a sphere, right? Okay, it's a sphere. It's a 3D image. So that's the first difference. It's Wing Chun will focus on one point, attacking in one center point, where Tai Chi will be attacking on a 360, even behind you from the side, up and down, all right? So if you do a 3D image, Tai Chi will be a circle and Wing Chun will be a cone. The second major difference is the strategy of each of the forms here. Wing Chun's strategy is to dominate the center line. So that's why they have a triangle structure is they want to attack the middle and dominate the center line of the person and attack the person in the center line. So anywhere from the nose down to the groin, all right? So that's their strategy is the center. So most of the techniques are centered around either moving the person to move and dominate the center or to get around things to get into the center and overwhelm the person from the center. Tai Chi is not always concerned with attacking the center. Tai Chi is more concerned with attacking the person's balance. So instead of overwhelming the attacker with force, Tai Chi would use the person's balance against their themselves, right? So Tai Chi's strategy is attacking the person's balance. The third major characteristic difference Wing Chun and Tai Chi is how they deal with force. What do they do with incoming force? Well, what Wing Chun would do is once again use a triangle to fortify the center, but how do you fortify the center? They do that by moving around the obstructions to get back into the center so that if there's an incoming force, they will move around it and then go back into the center, right? So either they move it out of the way like a Pak Da. If a force is coming, they move it out of the way Pak Da or they will get around it with a lot or rolling back this, they'll go around it to go back into the center. So basically what Wing Chun does is they will basically move around the incoming force to go back and attack the center. Now what Tai Chi does is it dissolves the force.  It's like it's like octopus, right?  So that's what Tai Chi does. It actually dissolves the force. Okay? You see how it's coming together? You use a triangle to fortify the center and use a triangle to move around to get back into the center.  Another strategy for Wing Chun and Tai Chi is how they do trapping. Now what is trapping? Trapping is basically being able to disable somebody's arms or legs.  Now with Wing Chun, the primarily trapping is they're going to trap the hands or trap the arms. So that's your strategy.  Now you trap both hands with one hand and you get one hand free to attack the person. That's what Wing Chun mostly does. Now what Tai Chi does is it traps energy. So they're not concerned too much with trapping the hands, but they're more concerned with tracking the person's energy, hence the dissolving and the circle. What did that do is they absorbed the force that the person gives to you. So now the force is all dissolved and sucked in. Now the force is now trapped in the ball. So instead of going forward and trapping the person's hands so that they can't move, you're absorbing the energy so that it traps the person's energy. So the guys pop balance like this and your energy is trapped because you're off balance. You have no force when you're off balance. You cannot attack and generate any force when you don't have balance. So what Tai Chi would do is trap energy or force, not necessarily arms. It could be using the person's spine or legs or ankles. Any part of the body is to trap that energy. Another strategy for fighting in Wing Chun that's different from Tai Chi is how they train their sensitivity. Now Wing Chun's sensitivity drills like in Chi Sao that you learn when you start learning how to do sticky hands is learning to have sensitivity in your forearms in this area of your body so that when you can feel that there's an empty space you attack. If you feel that there's energy coming you're directly with the Bong Sao or you feel energy going downwards you're deflecting it down with the Tong Sao. So all the sensitivity is in this area of the body and which is very good especially in your close range and you want to fight very quickly because your tactile sensitivity which means your touch responds a lot faster than your eyes.   Actually it is proven scientifically to be at least two to three times faster than reacting with your eyes is reacting with touch. So that's why Wing Chun uses this Chi Sao to develop sensitivity in your forearm so that you feel the energy and find those openings and redirect the energy with the triangle. Okay so the sensitivity is in the forearms and the hands mainly the forearms. Tai Chi sensitivity is real to the whole body. Obviously it's a lot harder to develop sensitivity in your whole body than the forearms that's why in my opinion Tai Chi is a much deeper arts than Wing Chun. Wing Chun is much easier to learn and it's very useful but if you want to master Tai Chi it may take you a lot longer because you have developed sensitivity not just your forearms because they do have sensitivity drills for the arms in Tai Chi but then they also have drills for entire body even your back which Wing Chun doesn't have. So with Tai Chi with sensitivity to the whole body you can feel energy from any point and be able to redirect and attack with any part of your body not just your arms. That's where I think Tai Chi is superior if you can train it to that level. Okay next one is another strategy in Wing Chun which is forward pressure. Forward pressure. A lot of Wing Chun strategy is to put forward pressure on the opponent so that you can apply this triangle and force your opponent to make a mistake or to redirect you so that you can move around the target trap his arms use the sensitivity and attack the center line. Remember back to the center line it all connects. What Tai Chi does is it uses 360 degree movement and attack so instead of always going forward Tai Chi is actually doesn't move. The theory of Tai Chi is like your tree if you pull a tree branch what happens it just whips back right if you push the tree branch it just whips back again. Is the tree doing anything? No it's just standing there. That's what Tai Chi is. Tai Chi is training yourself to be like a tree.  Okay so Tai Chi is 360 degrees instead of just forward. Can Tai Chi go forward? Sure. Can Tai Chi go backward? Yes it can go up or down or anywhere 360 degrees. Wing Chun most of their techniques are forward I'm not saying it doesn't go backward or sideways yes they are but most of the techniques work best when they go forward okay whereas Tai Chi energy is not forward okay it is 360. It's waiting for energy to come so that it can trap the energy using senses every of the body and dissolving the energy to take the person's balance so it's all connected. All right next the final strategy of each of the martial arts Wing Chun and Tai Chi is the distance. Wing Chun is a close range arch close range that's why we have a triangle like this you see the triangle is not that big it's only this width of your forearm so your attacker has to be about this distance away from you for you to use this triangle like this mostly a close range most of the time and most of the trapping okay and the centerline dominant centerline happens when you're in close range and that's where the Wing Chun really shines is in that close range because you're using this tactile sense of the of your forearms to be able to do all these fast things when you're too close for the other person to react that's what Wing Chun is for that's why they use close range. Tai Chi can be long or short range there is no um there is no close range or long range for Tai Chi it can be both so all ranges there are techniques that you can Tai Chi like this single whip that are long range there Tai Chi that can be short okay so in the Tai Chi forms you see these big movements like this very big movements why do they do such big movements well they train it so that they can get their body to coordinate and the muscles to coordinate so that when you do it fast and slow the same body mechanics happen a lot of times when you do really small movements it's hard to train the muscles to work properly in the right order that's why in Tai Chi they have big movements in the form you see very big movements but in reality when it's used it's actually very small and that's how you can generate short range power with very little movement because you've used the long range movements so that you develop your muscles to work in coordination with your scale those structure and your body and then now when you do it slow i mean when you do it fast and do it small then it adds a lot more power to that movement so these are the seven tactics and seven strategies for Wing Chun and Tai Chi some are better than others depends on your situation so which one is better that's what we have to use how much time do you have to train can you train Wing Chun can you train Tai Chi at the same time of course you can how long does it take to master each one depends how much time you have can you train three hours a day to master Tai Chi can you train three hours a day to master master Wing Chun if you can do that then great then you can do all these things but now that you know the roadmap and the strategies for both will help you understand what you're doing when you're training each of these martial arts and help you become a better fighter hey let us recap what we just learned today so Wing Chun strategy is shaped like a triangle and a cone to attack the center it will move around the targets so that i mean move around the person's arms or move the arms away so that you can fortify and strengthen the centerline of your attack while it's doing that it will trap the arms using the sensitivity of your forearms so that you can attack and use for momentum in a close range those are the strategies of Wing Chun in Tai Chi the energy and the structure is a circle it'll use the circle to attack the person's balance using the trapping the energy and dissolving the person's incoming force with using by using your body and 360 degree movement and sensitivity um in order to take the person's balance so that they cannot attack you and you can use your energy their energy against them it works in all ranges so those are the main differences between Tai Chi and um the strategies in fighting and you may find these strategies and tactics in other styles too so i hope you enjoyed this lesson if you have any questions make sure you make a comment and subscribe to this channel and we'll see you in the next lesson train hard and martial arts is the way of life