Thank you. Thank you so much. Novel Anurag had a question. How do you know that? You know as much as gaming and alcohol and drugs that addictive Mobiles are as well. So we look at that answer from you later on through the day Thank you so much for setting the ball rolling, but doesn't look like this audience is warmed up yet When will we have the alcohol on the floor? Are we having some alcohol at all because we need to get these spirits roaring really high tonight? We're starting off with the panel discussion. We have a very pertinent topic of discussion talking about Mobile marketing Specifically how much is too much personalization versus Intrusive marketing taking the checkboxes just to get a brand app for your brand a lot of things are going to be discussed here tonight And we have a robust panel here with us that is going to be moderated by Venita I'll be calling out your names requested to please come up on stage and as normally through all Panels that I curate or anchor I would like the audience to participate as much as these Panelists have prepared here. So we'll try to keep At least 10 to 15 minutes within the time allocated for the panel to have an interactive session With the audience here when he thought I requested to please come up on stage with a loud round of applause, please acknowledge this panel Miss Vanita case Vani CEO Madison Media Sigma She's been recognized as a media professional for over 15 years and has carved a niche for herself in the field of Media, thank you so much for doing this for us when he thought Mr Akash Banerjee head marketing in partnerships by com 18 digital ventures and Aluminous of faculty of management studies started his career with FMC G's and now of course with the world of media Mrs. Sachin Kapoor co-founder and CMO nearby Strong career path in sales and marketing started with the media and online space of course and Moved into times of India earlier. He was also the CMO for Groupon Our next panelist mr. Shamsuddin Jasani managing director ISO bar India He's been in the digital industry for over 16 years launched ISO bar in August 2008 and has grown the agency's billing size from zero to 150 million US dollars not a mean achievement there for sure Mr. Vir Chan the Botra chief innovation officer and net core solutions a Marketing technologist social media enthusiasts with over 17 years of experience so you can see all of these people Have been with the digital media industry since the time since the word go So they've they've seen it all and they're seeing the transitions going high like I mentioned about 40 45 minutes What we're looking maybe a panel discussion for 30 35 minutes and then 10 minutes for a Q&A all yours Hello, good evening, and I hope you don't bore you and we have lots of questions at the end of the panel discussion Well, the just to set the context like Superna just mentioned mobile has changed the landscape of consumerism in India We all know that it's our favorite tool to just about do everything and anything right from you know watching news television You know can socializing whatever it takes. It's all our mobile, right? It's really really our favorite tool given that that's the case. Obviously, it's the best place a marketer can find audiences today and Having said that with so much power on the mobile With power there comes responsibility and today's session is a lot about you know, how much is too much which is about Responsibility and how you know marketers don't make certain mistakes to really piss off the consumer essentially So now we'll structure the panel in a way that first we'll have each one of them speak for three minutes on what they are doing in their Profession currently in their current role and how they see the topic broadly in a very Overview kind of a sense and then I'll take you know questions and spear the steer the conversation To start with the can I request such and to start? Thanks Thanks, Vanita Good evening everyone and Really honored to be here So from a perspective of what we've been doing on mobile We started out as group on group on was the largest deal site in the world and still is the largest deal site in the world There was a time when we we were looking at desktop to be our our main sort of mainstay and suddenly I think towards the end of 2012 and the beginning of 2013 we saw what a lot of marketeers and a lot of panels had been discussing about the emergence of mobile and we saw that happen almost overnight when our traffic started on mobile started to rise and To be honest in in group on India. We were caught a little off guard With that we had not really prepared our technology in the US was was that a different space and our technology in India was was not Kind of catching up that is the time when we decided to do a management buyout of the group on India business And we rebranded it to nearby We wanted to focus not only on deals but also on relevance and and make it a discovery led local commerce experience and From that day in August of 2015 till today our entire focus has been on mobile Not to say the desktop has stopped but mobile has been extremely important to the extent that we've seen almost double Retention rate on mobile apps for our business. We've seen Almost a 30 to 35 percent lower cost of acquisition On mobile and and it's just just growing. So every day that we work while we focus on on the desktop All our energies are just focused on on improving the mobile experience for the customer Thank you Hi, I had the marketing for boot boot Is the digital video? Destination or a platform from the house of wife on 18 that houses close to 25,000 plus hours of content spread across various genres we launched boot around four months back and In a space of four months. We have already become pretty much the leading video-on-demand digital brand and We are already seeing extremely healthy time spent by the viewers close to 35 to 40 minutes per day per viewer and Obviously lot of the Content that we have housed as a part of our platform and the big success that we have seen on boot has been thanks to this massive data explosion massive digital explosion Thanks to essentially three basic things higher better access to internet Across the country in deeper pockets as well cheaper access to smartphones and most importantly a gradual but certain Lowering of the data cost these three Specific drivers could also act as big Ineviters in different markets if these three things are not as per what the consumer is really demanding But we sincerely and surely see Thanks to a lot of the revolution that possibly geo has now You know announced in the last couple of weeks that things are only going to be better and bigger from here onwards and Specific to the topic that how much is too much. I would just like to make two points over here one is That for audiences advertisers and content providers alike. I think the Significant advantage will only be gained by not just understanding that how the consumers are viewing their content and making the purchases But most importantly Why the consumers are behaving in a manner they are demonstrating currently that's one and second is For at least for a platform like boot We strongly believe that content will continue to be the king and Providers who Differentiate themselves on these two accounts on these two measures will continue to drive Significant advantage, but having said that For marketers and more importantly for users Too much of information Too much of choices being given out to them at one level is not just simply Empowering at times it can be overwhelming and that's I think with the broad topic Which we are really going to be discussing today, and I hope to have a good time and thanks E4M for having me over here Thank you Thank you, Vanita My company net core has been instrumental as a enabler in some of the most successful Mobile marketing campaigns and we have seen the rise of mobile from being a SMS device and you know campaigns around SMS to To rural marketing, you know on the ground campaigns Media dark market campaigns have seen mobile grow from being a SMS and voice channel Device to a multi-channel device which not only covers SMS But now even email we say that email is now a native mobile channel. It's not no longer a PC channel So we have seen the growth of the device in order to encompass more and more channels in the ability to reach the customer and What we do at net core is we help the marketer so we are a marketing technology solutions company and We help the market do on the calendar campaigns, which are planned campaigns and also in the movement marketing which is you know taking opportunities that real-time data provides and capitalizing on those Opportunities so on the calendar campaigns as well as in the movement campaigns. That is what net core does Thank you Yeah slightly different thinking so Yeah, so we belong to Isobar as an agency and Being the premier digitally in India Thoughts really is what's gonna happen next and as Akash was pointing out You know the geo-revolution that has happened The future really is about devices. It's it's about mobility and not just mobile So while we are talking about mobile We are talking about how many devices are going to be there with someone so right now at this point in time I have three devices with me. I've got an Apple watch. I've got the geo Dongle whatever this is called and I've got my phone It's estimated by 2020 there are going to be one trillion devices across the world That's one trillion opportunities to understand and one trillion Touchpoints for data Imagine what is the kind of personalization that you could do? What is the kind of insights that you could get? so as as a as a marketer and especially as an agency person it's the future is Tremendously bright. It's going to bring Such brilliant amount of Insights to us such different ways of reaching out to people You know beyond just what we're doing on mobile as I saw we are talking about how are we going to take this into worship reality? You know, how are we going to take this into augmented reality? That's that's something that's really I think some that's that's the future That's coming up. The other thing that I would like to point out is that we today are living in a mobile world and fortunately or unfortunately we still very heavily skewed towards As I would call it because I've already spent about 16 years in digital We send its digital has become traditional digital So it's already the display the old search is traditional digital people have moved on the consumers moved on to mobile Everyone is there on this device now and on mobility platforms How can we actually accelerate and people who are not and marketers were not going to Really take this on and with open arms. I think is something that people are going to be left behind so Today the mobile revolution is here. It's not tomorrow. It's today that it's there and we need to really get there As as marketers as an agency. So that's that's pretty much the point. I want to thank everyone So here let's start now essentially what chums is exactly saying so much to learn and every ever dynamic and ever changing environment and Coming to the first point which we've been debating about personalization versus intrusiveness We were actually have a very very valid point when we were discussing at the back room It's actually who really uses the mobile a lot more is still actually everybody does but it's more of the Millennials and way forward is all Obviously all one side the Millennials and one side like you were mentioning by wood to go to deeper pockets Etc. How do we really see on this question as to both Akash and shams? How do we really see the difference coming on from these two segments because as I heard You speak shams that you see you have a very interesting point He has a very interesting point of you know really our Millennials of the current generation looking at You know information being given away as intrusion at all or are they pretty okay with it? And what Akash was interestingly mentioning is you know really it's not only about Millennials and is this true of Millennials versus the Deeper deeper two tire towns where we are reaching out to women etc. And so I start with shams to take the point Yes, so the thing about privacy as he was discussing privacy is really something which is Very little now and especially with the Millennials. They really don't believe in that the next generation really is all about you know snapchat and about As old people are still on Facebook But that's where they've gone and they really want to share more and more and more They don't mind sharing more if you're gonna give them more relevance Hence I would say that it's not too much So they they more they're more than happy to share more information Because they want stuff which is more relevant to them So that's that's really as far as Millennials go and then we had a chat with Akash is No, it's a it's a very valid one I think the the young consumers the so-called mobile first consumers the digital natives We end up using a lot of different terms to define this specific set. I think for them data sharing Privacy personalization customization being extremely adept at Experimenting with newer platforms newer technological advancements they come very easy, but As a marketer, and I'm sure there are lots of them, you know who are sitting over here in the audiences as well The fundamental question that we all need to ask is that for whom are we designing? The platforms for the products for and who is my intended tg set The point to be noted is that while the current 250 300 350 odd internet consumers and let's talk about you know the more frequent 250 or million consumers every month who are there on the digital medium They they obviously have much minimal issues in terms of Traversing from one platform to the other Apple iOS has a different system has a different ecosystem Android has a different ecosystem windows has a different one Mobile app behaves in a certain manner Websites behave in a certain manner mobile sites behave in a different manner apps and Applications that are designed for TV for casting for Chromecast They all have their own individual ways of Functioning and the digital first consumers they don't mind experimenting with any of these advancements but the point to be noted is What's going to happen in the next five years in this country in the next five years the next hundred? 200 million odd consumers are primarily going to be coming from your tier three cities and more importantly From the rural set How do you ensure that these consumers have the necessary skill sets? Have the necessary knowledge to be able to traverse from one platform to the other at equal ease as is seen and experienced by your digital natives and on that front I think This is something you know, which we all marketers have possibly read in our big marketing Bibles Cotlers of the world that the fundamental thing that really drives a purchase that really drives Consumption is the decision simplicity By giving too much of information by giving too much of choices will not Necessarily yield higher purchase or higher consumption Consumers are essentially inherently lazy fellows They want all the decisions to be made in an easier format so that Lesser the effort the higher the possibilities of transaction You say that the smaller towns used to just see that it may not should not be an overwhelming experience Education is there and something which I said it cannot be While we may see it as something, you know all these initiatives might be empowering the individuals Empowering the users, but empowering should not lead to Overwhelming the consumers understood, but I think broadly the point I agree with the Shams is that you know Do use the data wisely, but then there is no problem with millennial Point that he made which I think you also agree Can I disagree with that? Yes, we got a little bit of friction is good for momentum Absolutely, so So while I agree with what Shams is saying in terms of the spirit of what he's saying That the millennials are more open, but everybody has a threshold. They may be more open than probably people born in the 70s But they also how much So I think it's always a trade-off between My private information. What am I getting in return? right and In that information also, I will stop at a point Some people will stop at giving demographic information and they are fine with that some people may be willing to give their Financial information, but everybody has a threshold because it's all about taking information using it with permission But giving something in return. So if the customer is not seeing value By giving you his private information and not getting in return, then he'll not be happy That's sure of course They won't even give it and in fact that brings us to a point that millennial also may not be giving a lot of truthful information That's another interesting area. What do you have to say there? So it's a simple fact that Approximately what one and a half no two billion people across the world have WhatsApp? and Each one of us has very few actually said that okay, I don't want to share information They pretty much everyone is sharing information. They can actually which pretty much means that they can read your messages I agree. We're all lazy. Yeah So that's the thing, I mean that that goes to each and every each and every message So a WhatsApp knows what you do throughout the day better than what you would know What you're doing throughout the day and hence Facebook knows and hence as an advertiser I can take advantage of that as simple as that. Yeah, so so if a billion two billion three billion people across the world are Okay, when you were doing these kind of information, there's a lot of sense of information that yes, I Trust that this information is only going to be used behind a wall Which means that I'm not going to be as an advertiser attract their information and it's going to be able to use that information to target better But it is something which people are getting more and more comfortable with and that's that's really where the future is going a Majority of people are more comfortable with sharing the information with partners that they trust That's that's a that's a big point. Yeah. Yeah, the people that they trust About you know how you use permissions as a permission prompts, etc. You'd like to speak about yeah Yeah, before I get that I want one very important thing is that as Consumers evolve and they today they're giving you those permissions Because they are in a hurry to discover something new when you're downloading an app 90% of us who are evolved, you know users don't read but thumbs in conditions There are a lot of apps that are taking super serious information from your Android phones and I said phones I'm not I'm not sponsored by Apple But I say that because I'm not is more open as a platform, right and they're taking super serious information They're they're actually listening to You know the the television that you're watching they're taking snapshots of what you're doing on the phone They're they're actually listening. They even know the last ad that you watched on television, right? And all this marketeers are happy Saying that oh we're getting a lot of information one a lot of us today Don't know what to do with that information a lot of us talk about big data Talk about a lot of these very very fancy terminologies, but we don't know when it didn't be faced with that data, right? We don't know how to use it Second we use it as as a shortcut saying that oh I've got the data now I'll send him a message and bang this guy will convert that that also does not happen The third thing is that with all this information the customers the day they realize the day the governments also the governments are Also using it right the governments are using it to their advantage to win elections and so on so forth But the day these guys realize and that day is not far They will start blocking that information and and we need to be prepared for that a very very good example of that And I'm sorry I'm just is that there was this this company that was into analyzing app behavior and They suddenly got I would not like to take any names here They were they were into analyzing app behavior and they got our traction They were they were tracking a lot of apps what people are doing how people are So information that Google was not privy to because it was all happening inside the app and And this company was then acquired by a larger sort of e-commerce player This company had data of a lot of e-commerce players in the country right and when it was acquired by a larger e-commerce player All that data all that sensitive customer information was then owned by this large e-commerce player Which is a very dangerous situation for us as marketers to begin and we need to be happy about the fact that we can We can track all this information, but we also need to be very with what service providers are we sharing that data, right? So so coming to to the point when either you were saying that what we do is permission marketing is is something as you know It's very important when you give the customer the choice when you tell him openly blatantly saying that this is the information I'm going to access and you know as you said this is the benefit that I'm going to give We've seen that customers happily give that if the perceived value of that benefit is really there to give you An example a lot of customers told us that you know we use nearby But you're not constantly reminded of the awesome offers that you have all across I need to know when I'm entering an area. Let's say if I'm entering You know a cyber hub in good gown. I need to know what offers you have So we started taking these permission saying that can we send you push notifications a lot of guys signed up for it And the guys who signed up for it suddenly started reacting to those notifications evening five o'clock. I enter cyber hub I send out a notification saying that you know This is this is the hottest offer or these are the set of offers that are running in and around and suddenly consumers I did to to respond to it, but that permission was really important Say something just one point, you know, we are still talking about You know this pick from a user interview and how the users if given a certain value and benefit and If it's an if it's an if it's an opt-in act, then it's absolutely fine I would just like to talk about the fact that eventually it is also the Owners that needs to lie on the marketers when they are Collecting storing Managing and deploying the data. They need to ensure that it certainly means the best practices The best standards with respect to data privacy and data protection Unfortunately in this country, there is no legislation. There is no governmental Specific charter that clearly lays out, you know, these kind of rules unlike countries like Australia and EU where government actually plays a very very strict Role and has a very clearly well Documented charter in terms of to what extent you can collect the information how that information needs to be stored Encrypted and the same can deployed and to what extent I think a lot of that has to do with the India as a market I mean, it's so diverse like I just just At a tangent telling talking about DTH for example, which is not in the discussion here But just to make the point of diversity Internationally has a target audience just like a very segmented different kind of an audience But in India details just 70% rural when we started off with it now, of course, it's also changing bit But still, you know, I mean rural audience is on one side and you know urban audiences on one side. I don't know That's a big Difference that India has so I think even doing anything from a government side is not it is not a it's a very tall task Yeah, moving on to the notifications piece. I think such and we also spoke that While your notification can be on you know intrusion itself, right? And you spoke about something interesting called a fatigue engine that also you have like you to talk about that So while you're building this notification engine and we wanted to people to transact more often and come back and launch the app We realized that a lot of apps and one of the biggest reasons We looked at a lot of industry numbers and one of the biggest reasons people uninstall apps and to give you some perspective Some of the most popular apps in this country leave a leave alone the social media apps But I'm talking of transactional e-commerce apps have a three to four month retention of about seven percent Which means that in month one you got hundred people by the end of month three only seven of them are left Everybody else is uninstalled the app. Yes, they will reinstall when you launch all the offers and you know all the big sales and all of that But but you're still incurring a lot of repeat cost, right? So what is important is to build what we call the fatigue engine within the system and Realize that there's a human at the other end of the device who will be bothered While there'll be guys who love your notifications and you need to segment them build them into a cohort people who love seven Notifications ten notifications in a day keep bombarding them with that, but the guys who don't like it Limited so we started out with a fatigue engine that said not more than two notifications in a day And that's it and then there are guys who are who are you know, we're realizing that they they're responding to more of them So we kind of increase the frequency actually hungry people out there Some of them are really hungry. So so it's interesting. I thought the fatigue engine was a very interesting point So within personalization intrusion you actually have how you can control intrusion via personalization It's like almost, you know a balance of both Sorry, actually one interesting piece on the notification is that for a lot of consumers who don't regularly visit an app and Suddenly when they receive a notification, they are made to realize, you know, what I had this app on my phone Oh, God, I need to uninstall it immediately.  So partner you want us to open the house to Q&A? questions Any questions requested to please raise your hands identify yourself the company that you represent and the person that you'd like to ask Looks like everybody's dumbfounded right now You've you've kind of nailed it. This panel is nailed it completely. Is it? Anybody wants to ask questions to raise your hand and I'll probably notice that and we can you know conclude the I think one of the other points we've covered personalization intrusion pretty well I think across the board we've had views from the panelists I'd like to move on and invite shams to talk about some cases actually You know because he's got brilliant work being done across some of our clients and there's a point on multiple platform Information integration how really you have some brilliant cases of you know, you how you make the best of that So there is stuff which is very basic to extremely advanced So for for say I won't name the client but for an FMCG client input of that way We are able to actually do a very basic cross-channel promotion using mobile. So I know You know through data that as they pointed out in terms of saying that there is a there's a TV spot that is running How can I plan my media around that and make sure that I have interactions on the mobile phone? I'm not listening to them. So it's more in terms of a planning process that happens I can also integrate at the same time when the person is moving out of home. How do I integrate with the out of home? You know channel that is there if there's a poor if there's a post or if there's an out of home Holding that is there. How can I integrate with that? How can I drive that person to an event that is happening and everything is centered around this one piece of You know hardware and software that is there which really is now able to track what I am doing Across all of these and I can actually plan for a client These different pieces and integrate them using this one device. So that's number one Number two and this is for a retail client that we're doing What we are trying to do is take Their e-commerce platform online marry that with what's happening in the physical space when they are when a person is actually stepping into the physical retail You know environment again understanding Through the mobile phone on who is and then personalizing based on their earlier shopping behavior Whether it's online or whether if it's in their store because I have that data and that red data You know that unique identifier is basically their mobile phone. I can actually Give them much more personalized Products much more personalized. So I don't know. I mean I give this example a lot if you've seen the movie Minority Report the guy Tom Cruise enters the small and They read what's his iris and then accordingly give him the kind of sales that are happening Well, it's actually walking through them all if you're not reached that level But I can we can use beacons and through the phone actually give you you know relevant Product so that you can reach a decision much quicker than you would actually if you were not given that kind of personalization So that's a few examples of how But actually there's one area where I think The topic how much is too much may still not be so applicable because I think there's a lot of work that needs to be done Which is on the multi-platform attribution and when I talk about multi-platform attribution I'm essentially talking about the mobile world and the web world There are a lot of players in the market who would claim that we can very clearly target The unique reach of a campaign across mobile and web and give you the right number But I can tell you We are far far far away if you know from that reality from that from the dawning truth There are leading platforms big global giants and if you were to do any campaign on their platforms Even today, they will give you different set of impressions and reach on mobile and different set of reach and impressions on the web Because the multi-platform attribution is still something highlighting the measurement So it's it's extremely nascent stage absolutely right. I think while we are right now starting off on that journey I think it's it's it's so much in its nascent stage that we are Experimenting with it, but I think it's I don't think it's it's it's very far in terms of where it's gonna happen But I do feel that it's it's gonna happen very quickly now Especially with the explosion of video With online video It's a no-brainer you have to be able to actually do and not only that With geo and with you know as he was talking about With with apps on your television Do you television be a part of this media mix as well? So it's not gonna be just you know digital and like the TV digital combination you spoke about that's really Start off also and I think we spoke about you know how people search on the web and buy on mobile That's also the part you may like to cover here. It's so in terms of cross-device one very interesting data point that we saw So we have local offers and we have travel offers What we noticed was that people usually search for travel offers on the desktop because they it's much easier for them to Reviews trip advisor and so on so forth. They can they can manage toggling through multiple screens But the purchase happens on mobile and and from a data point of view It was very unique that people started searching these travel offers either during you know late evening office hours or you know Late evening on a weekday, but the transactions always peaked on weekends and the transactions actually peaked on on mobile So what we did was we actually created a campaign where you know We gave people a lot more Information on desktop and we let them to desktop because at that point of time about 60% of our emails were being opened on desktop So it started with email where we gave them a lot of information about what what are the upcoming or the Trending travel destinations we led them to do their research and at the precise point We triggered certain mobile ads That would lead them to make that decision process now This was not just a blind sort of cross-device retargeting. It was more information-led So if I am looking for hill stations, I saw a particular offer. I won't follow the consumer with that offer blindly I will Copy that is you know looking for a vacation in the hills check these options or these options are running out fast And that is where we saw a sudden jump in in mobile transactions So that's a simple way of adding communication across cross-device and making it like a journey rather than just following it up That brings up to a point which we're discussing on the communication, please. Yeah Vanita, my name is Parithosh Joshi. Hi, Parithosh. Hi, Vanita Quick question. There was a lot of excitement around augmented reality and virtual reality Like a month back or a month and a half back with the arrival of Go But that even internationally seems to have tapered out But does that not have implications if not in the near term in the medium term because the devices are becoming far more powerful than they Have been and there is I mean in the context of some of the stuff that was happening about Can we provide local information? You know in the past we used to be asked to keep our Bluetooth on But is there opportunities in VR AR and stuff like that that we haven't yet seen or which we are going to see soon Shams, you want to take that? Yes Extremely extremely extremely exciting space. I think If social media was something which was the buzzword for the last three years, this is going to be for the next three years So if someone's talking or thinking of doing a startup Please look at the AR VR space because that's really going to be a big thing as we go forward because I and this is a personal belief that I have that More than and this again my personal belief more than what you really it's augmented reality which is going to drive stuff as we go forward because it really takes something which is physical and You know combines digital on top of that and as soon mobile goes It's it's it's actually the integration of the the digital and physical words, which is going to be I mean pretty much going ahead as things happen. So so extremely extremely gung-ho about augmented reality and just wait if Microsoft comes it is For the name of it Microsoft comes with platform. I think that is something which will throw people away even if it's 10% of what they have because it it is Imagine that you're sitting in in a in the music in a in a in a hall and In the United States and you have two performers one isn't physical and one is on a digital world using, you know augmented reality There's so many applications that are possible. So yeah, it's something that's absolutely there Yeah, I think the way we look at it is that if you look if you see the evolution of interfaces So first was the typical keyboard and mouse interface to information and content then it moved on to touch Now we are in an era where we are seeing that there's the interface has evolved to what is called as conversational interfaces So what's that is a form of chat? We have seen chatbot chatbots as well, right? Now chatbot is not chatbot Cortana Amazon eco You know and Siri These are conversational interfaces. So this is going to change So can you imagine that you know when you have a conversational interface and there's a man like let's say Pepsi How would Pepsi interact, you know in a conversational interface is Pepsi a male is the male? I mean, is it in female? What kind of tone does it have? So these are questions that we will see Coming soon, you know to brands that in touch after touch the next big interface evolution is conversational and Augmented reality and virtual reality are also an extension where the the customer is actually interfacing with you the brand As a personality. So there's a big question very exciting space Let's see how it goes. Lots of learning to be done. Yeah another question. Yeah a really informative talk. Thank you for that I'm Shashwat. I'm currently pursuing my graduation The probably the youngest guy Anyway, my question, sorry for deviating from the topic and asking a cliched question But then mobile is just a tool, but how important is the content and how do you generate revenues from that? I mean, it's probably Already covered that that content is king. It can never be true. Actually. So he actually spoke about it Also, you know just one point. I would I would like to make in something which we were discussing earlier There is this popular notion that on digital Even even if it's not professionally curated content content that's made at scale It will work UGC content be chalega For digital man anything anything works. I Think on the contrary. It's absolutely the opposite on digital The consumer is bombarded by so many choices of watching great quality content That if your content piece is not up to a certain scale is not does not have a strong narrative It's for sure my friend Not gonna fly Yes, and I think on that note we'll wrap up this panel Thank you so much for taking the time for being here and to acknowledge this robust panel may I invite on stage? Mr. Sandeep Goyal chairman Mogi group to hand over a token of appreciation on behalf of the exchange for media group Of course, we've spoken about content being king trillion devices Of course trillion touch points data privacy versus push notifications control intrusion via Personalization and measurement which is also still in its nascent stage Mr. Goyal, please request you to go up on stage Could we have the gifts on stage, please? Mr. Sachin Kapoor Mr. Akash Banerjee Veneta Keshwani beer chan and of course Shams Jasani Thank you. Can we all acknowledge them with a loud round of applause, please Some hygiene announcements, of course request you all to please put your mobile phones on silent mode We don't want you to just switch them off use them you hashtag the maddies There are some goodies to be one here tonight six goodie packs They're waiting to be grabbed for the most innovative tweet using the hashtag the maddies All the most frequent Twitter And like I mentioned evenings like these are not possible with the support of our partners I'd like to formally acknowledge them one more time the maddies powered by I am I powering smarter customer engagement Gold partner vote associate partner Moseo cheetah mobiles cheetah mobile world's number one app developer in the utility space with access to Over 85 million unique smartphone users in India Paytm India's largest mobile payment and commerce platform co-partner pay tunes your ad jingle Everyone's ringtone pocket India's leading mobile gaming ad solutions partner Pin network India's most diverse online content network delegate bag partner met lag omni channel messaging platform powered by


Today we're going over all the releases set to drop this month in December. There's about 12 shoes coming out this month and definitely a couple bangers. Let's go ahead and get started with the first shoe. We have the Air Jordan 3 Dorm Becker. Now this one in particular, I actually got from the release. So instead of looking at photos, I'll let you just open up the box and give us your impressions of the shoe. So I got the Dorm Becker Freestyle right here and then Hugo, his name is right here and everything is on the lid. And I actually just got done camping out for 15 hours for these. So I'm going to tell you, most of the Dorm Beckers you cannot go wrong. Like, I'm just saying, you got to see this right here.  Oh my God. So Seattle Seahawks Inspire by Hugo. I think these are going to be like $1,000 sneakers. This is 3M reflective too on that elephant print. They did a great job on this. I almost cussed. The materials are fire too. The leather is so nice. In hand, they're killing it right now. Oh my God. Like, I've seen a picture of these like. They're way better right now. They're way better in person. And I think a lot of people are making their judgment because they've seen them online. But I'm telling you, when you see them in person, you're like, these are fire. No, these are fire. They did a great job. The 3M too. If you don't like to see how it's okay, I understand. But the shoe itself is cool. Yeah, no, the shoe. And then like the hang tag, they made the tag. The hang tag is like a chain. Like to wear around your neck. Yeah, that's bananas. They did a big look like that. Crazy. Okay, so that was the first release of the month. Now they go wrong for the rest of the month because how do you start with this? Right, right. That's a good one. That's a good one. Oh my God. I wanted to see this shoe really bad. Like, I didn't think he was going to get this shoe, honestly. Really? No, I didn't think he was going to get it this soon. Oh, like, I'll get it later. Yeah, I know you get it later. We can't. It was crazy. Had to do it. The dude, yeah, he ran into the wall. Drunk. Damn, I don't know how he didn't total the car. You guys got to watch the video. Trust me. The airbags came out, so it's totaled. All the airbags deployed. And he drove away. Trying to get, he didn't get the shoe though. He didn't get the shoe. You guys got to watch the video. We literally just uploaded the video like a few hours ago. So after this, go watch that video. But we got to take it to the next shoe. This shoe is crazy. Review is coming soon as well. Stay tuned for that. I got the designer coming in and he's going to review the shoe with me. Oh my. Yeah, this, no. It's going down. It's going down. And I've already seen the podcast. He get everybody, all the famous people. I talked to the other designers for the airmaxes. Yeah. I got some clips from her. She sent me some renderings from her. We'll talk about that in other reviews. All right, next shoe. Air Jordan 38, the Aqua's. So, you know, like the Aqua 8's, the Aqua 6's now. Just recently came out a couple of months ago. These are the 38's. That kind of look like, what's the name of shoe? Not the Jason Tatum, but the, who's that? The one that said, do I do? Lucas? Lucas. Yeah. That made, that favors the Lucas to me. Because of the coloring? Or just the shape? I feel that, I feel that, I feel that. For me. It's like a high top version kind of thing. Okay, I can see that. So, you saw the model in hand before, the black and white color way. With the all red, the all orange, the different stuff. What do you think about these ones? I think it's cool, but I'm kind of, I'm a little skeptical. I feel like at the end of the day, when it comes to this shoe, it's a basketball shoe. It is a basketball shoe, but it's hard to come right after that last shoe we just saw. $200? It's hard to come right after that. It's hard, these are hard. Okay, okay, we'll get back to this. I got a couple pairs of these too. Oh my God, no 14's. No 14's. We'll get to that later. I had to double down on that one. So, the 38's, what do you rate these out of 10? This is a basketball shoe really, but $200 retail? It's to me, a little high, I'll come in at like $150. Okay. And I think, I'll give it like a six and a half to seven. Okay, that's solid. I mean the colorway is solid. I think those are clean. It is. Okay, next up on December 9th. Oh wait, actually no, we got another release coming out before that. So we got to go to that one first. I just thought about it. So this is the SoulFly Air Jordan 8. So SoulFly, it's a store, it's a collaboration. They've done collaborations in the past. Retail on these is set to be $225 on an Air Jordan 8. Shoe high. But the materials and the shoe, fire. They did a really good job. The only thing that's kind of like, think about it, think about it, think about it, hold on, just think about it for a second. If this was like so-and-so PE or whatever, right? Guaranteed $3,000, $4,000. It's like one of those type of things. I feel like it's kind of like in that category. Like it's a dope shoe. It's a clean looking shoe. You know what I'm saying? It's just not that wearable. Right. Like you can't get that many wears out of it. Oh yeah, it's going to get dirty clean. You get like two good wears. You're going to be mad at third wear like something to happen. It's crazy because like when you have a shoe like that, you're like, oh, I can't wear it in the winter time. But then it gets dusty in the summertime. And it got the mesh. It got all like all these bright colors like. Yeah. That's going to be hard. Yeah. Either way, it's a fire shoe. I think for Jordan 8's, I think this is up there out of the recent 8's that have been coming out. But for me, I'm still like not really pressing the issue. I still pass on a shoe. Yeah. That's I'm like, I'm not really. I'm not going to rush to get the shoe. Pressing it like that. Like if it comes to me. Yeah, it'd be cool if it came up at retail. You know what I'm saying? But it's not like I'm going to pay like 150 over retail. No, no, no, that's not going to happen. 225. I don't know. No. So, okay. Next up right here. These are set to come out. How do you have the shoe already? I already got the shoes. I'll let you unbox these. This is bananas. I didn't even see this shoe. You're like, they said to come out. This is one of my all time favorite colorways and everything. The air Jordan 11. Gratitude materials. They put on here. They're fire. Other people show the people. Oh my God. I don't know if y'all can see this. I did drop a full review. I already dropped the full review. Oh my God. These are fire. I'll try to link it. I always say I'll link it down below and then I'll be this is a two pair kind of shoe. This is definitely a two to three pair kind of shoe. Oh, they're fire. Oh my God. So you definitely need those. Definitely need these. Now when it comes to sneakers of the year, people are talking about the re-imagined threes. So the white cement threes, the ones that you were hating on and you were like, all these are actually kind of dope. Yeah, but when I had to see them, remember when I said that might be sneaker deer, it's still in conversation for that. The other one is the SB4, the green and white four right there. I don't know. This right here. This one. This right here because it's recent. People are going to discredit it a little bit and they're going to say, Hey, we already got it so much. Is this glow in the dark on the bottom? No, but it looked like that though. The shoe is fire. I think they did a really good job on a shoe. They're not selling for much of a retail. Really? People are sleeping. Really?  I'm like, I get that too. Yes, I get that. Look at this. But at the same time, people be hyping up other models and the shoes still be selling for $1,000 when it comes out. No, like, have you seen this in hand? Like y'all can't see all the details on this shoe. This shoe is fire. Oh my God. Yeah. This is a great shoe. They stepped up. The box, everything is nice. Yeah. I mean, like, they stepped up on the shoe. Everything is nice. Wow. This is a two pair. So out of the, you just said you can't come correct after the threes. What you think about that? This might be right there in the threes. This is gonna be, no, because not only that, I know the wear and all this, you can see the difference. Yeah. And it's gonna wear well. Like you can clean this. Yeah. Yeah. Without that mesh. Because I love that shoe. Yeah. This shoe is fire. I hear everybody know about that shoe right there. Yeah, these are fire. But, but it's hard to, you know, it's a competition right there. Okay. So we got some hot releases for them on time. Oh, remember we talked about the Christmas month? Yeah. They gonna come in. Okay. So these are called the real tree camo airships. But for me, it's too busy. But it's not a cop. Yeah. I'm like, what are you gonna do? Wear some real tree camo pants with it too? And go hunting? Go hunting? Like, that's what I'm saying. Like, what's like, what's going on here? I think it's cool. But like... But I think people that wear camo don't collect Jordans. Like, that's seriously like that? Like serious? Yeah. Like real tree camo type of guy? Yeah. Like tree camo, not like camouflage. Right, right, right, right. Like, cause we do the camo stuff. They kind of blew that. So these are like 140 bucks. All the airships been coming out at the beginning of the year. There was a lot of energy last year, a lot of energy around airship. People thought things were gonna be hyped, reselling, collaborations, all that. Everything just sat, it tanked, it's going for below retail. You can get airships for 60, 80 bucks. Like people are getting them for the low. Somebody blew that at Nike. It's, it's one of them shoes. It's just like kind of, it had this little run for like three weeks and that was it. Yeah, don't do that again. Don't do that again. Speaking of that, there's another airship that they have coming out. Those are clean though. These ones is called Get Decked Out and Denim. These are the airships. But I like those. Okay. These, because they simple. So what you gonna wear with those? Some tree camo pants? No, I don't know. You wear some denim pants with the tree camo pants. No, you know, I do the black jeans, but what I'm telling you is like, that's a simple looking shoe. You like the denim sixes too. Yeah. Yeah. Yeah, I got those. Yeah. You helped me with those right there. But what I'm telling you is that's a clean looking shoe. You know, it's got a bold statement with the bottom, everything. And it's like the sail color. The Nike Squish sticking out like that. Yeah. Yeah. No, no, I'm just telling you like, I like that shoe. They did good on that. Okay. So that picture looks clean right there too. Oh, for sure. But you can't wear blue jeans with those. Okay. So obviously out of the two, he said, you're not wearing a Canadian touch? The whole fit? Denim out? Just pants to feet to shirt to? Don't do that. Don't try that at home. Come on. We get the denim bucket hat. No, no. Speaking of that, what are you doing with this hoodie on? This is an old hoodie. I ain't got no new wear. That's today. I ain't got no new work. Today's sponsor. I need you to put the tee on. I need this right here. I needed this. No, actually, I got the whole sweatsuit for you. I got the new sweats. It just came out. Y'all even shopping like that. I ain't got a chance to shop like this. I need the internet. Hey, put the new hoodie on right here. I can't because they're going to see my neck in this. You got to switch. I don't have to. Hey, go switch real quick. Hold on, y'all see this? Yeah, I see it. The gray ain't came out yet. I might drop the gray. Y'all don't know, like, no, I'm going to tell you this. This is nice, huh? Listen, like real quick, the materials, your materials. I'm being real serious. I have to wear this stuff every day. Like the stuff is nice materials. That's why I make it. Look, I'm not just saying that. If y'all buy this stuff, it's underpriced. I'm telling you, it's underpriced for what you're getting. I know. Because there's nobody touching this for these prices.  And I'm not saying this because I know you. My price is, everybody else's hoodies would be $150, $120. There's nobody touching it. The quality of this. Look at that. In the sweats. In the sweats. The best part about the sweats is it's got the, like, kind of like the sweats.  So you can tighten it as well. And then on the pocket, on the pockets on these, there's a zipper. I know we went to something else. We were supposed to be doing shooting. There's a zipper with an extra pocket inside of here. So I'm, because I got to wear this stuff every day. I wanted to use it. So this is my Black Friday collection. And they should be killing this right now. Yeah. Oh my God. And we're coming to Houston, too. Y'all better be ready. We got, we got some more stuff. I got some teas coming for that, too. Y'all don't understand, like, this is great quality. I'm being serious, not just because I know you, you're my son. But I'm, I'm being serious, like, A, the quality on this. I have yet to hear somebody say that is bad quality. The stitch, like, look at the stitch and everything. That's all I'm saying. Oh my God. All right, back to the video. ShopDM.com. I'm sure y'all see me naked. You know, we checking me out. You got to wear it like this. I'm going to switch. I'm going to switch up. I'm going to switch up here in a minute. All right. What we got right here? Air Jordan 3 Midnight Navy. Thank you. Like, I really wanted this. Just thank you. I appreciate that. It's nice. Y'all understand, like, I really appreciate the stuff I get. And like, this is nice quality. Oh my God. Anyway, okay, we back. Uh, Air Jordan 3. I feel like I'm stuck. I didn't know I was eating this today. Midnight Navy. I think there was like an elephant one that came out for kids. That was like similar. Oh, like the last one or two months ago or something. Am I tripping or? Yeah, it was something like that. And we said it would come out on adults. Okay. So this is the adults pair. Yeah. And, um, it's simple. It's clean. It makes sense. Like, remember how we talked about before? You do the basic color blocking. You switch the color. Fire at three. You switch it. You put it like this. You just switch the blue and started a red. Boom. You can do any color on the rainbow. You can't go wrong with it. Yeah. It's worth it. But what's going to happen? They're going to sit on shelves and people are going to be able to copy. People are going to be able to copy for retail and they're going to say 200 bucks. Hmm. Maybe I'll wait. I think I can get them on sale. I think that's what's going to happen to this shoe. Really? The fear threes just came out. I think $200 is a good price. But the fear threes just came out and they're sitting. I think those are like $2,000 maybe. But either way, those are sitting. They're still sitting everywhere. Wow. I think this shoe, same scenario. People are going to enjoy it. They're going to be happy that they got it. Well, remember what we talked about? You had the end of the year and a lot of shoes came out. Exactly. So it's going to be tough, you know, for people coming out with stuff. And if you like that shoe, get it. Yes. I don't think it's going to be too hard to get though. That's all I'm saying. Now, the next one, we have the Air Jordan Two Low Christmas. So that's a two pair shoe right there. These all black, the leather solid on these. I've seen these in person already red and green, gray on the bottom. It's pretty simple, straightforward. It's just a solid shoe. But I think it's universal you can wear with a lot of stuff. Right. They call it Christmas, but at the same time, it's like, yeah, you can wear this with a lot of stuff. People ain't going to look at the green and the red. Yeah, they're just going to be able to wear it. And like, it'll be cool. I think you can wear it with a lot of things. I think same situation though. And you can beat it up. It's going to come out, sit on shelves. Like, you're going to be able to cop easy, no problem. Like, I think the only thing that, you know, people might have issues with was the dorm breaker and the gratitude. Maybe the Soulfly, depending on where you live or whatever, like that might be. But besides that, it's like everything's kind of, you know, it's just whatever. I mean, I think it's a clean shoe. I think they did pretty good on it. Okay. Next up right here. This one we talked about. Yeah. I'm so pissed that they're nicknaming this shoe the Jordan 14 Panda. They don't put Panda on a shoe. Like, come on, bruh. Who did this? Dump. That's crazy. I'm not calling them pandas. Again, like I told you guys, this is similar to the PE version. Just don't got the number on the side. Why would they do that? This is literally a PE that came to life that people didn't even know about. But besides that, all black suede on the upper.  I get the fact the black and white, but why would you ruin a Jordan? They call it Panda, bro. Like, who does that? It's because that's all people know. All the new sneaker heads, they just know like, pandas, pandas, pandas. They've been selling pandas like, remember when we was at the tea? But they said that's like one of the most fake shoe, too. So now people getting got on the pandas. I'm like, how you got it? On a $100 shoe. Right.  You still buying them from somewhere else? Like just go to the store and get them. You know, it's real over here.  I don't know. That wouldn't even make sense. Like, you're so close to the regular price. I don't know. Everybody got their own thing. That's not my thing. Don't do the fakes, trust me. Okay. So, uh, yeah, this is another shoe. That's still a rocket though. I just didn't want to call it a panda. No, I rock with these. I rock with these. But the thing is, I'm waiting. I feel like they're going to go on sale. I'm going to be able to get them for a low or something. Like, I do want to add these to the collection, but I'm taking my time on those for sure. Yeah. Okay. Last but not least. We have the air drawing one. Craft. I thought it said trash. No. Yeah. These are down bad. The Air Jordan one trash. What happens is they come correct with materials. No problem. Right. But the colorway trash. I think if you had like the, even the green is off. I can't even say that trash. I would say if you eliminated the orange and put a different color animal, but the green is still. What are you going to wear with this? That's what I'm saying. That's why I was just about to say, Oh, maybe if you can eliminate the orange, but you can't even do that. Like, what are you, how much is a retail? They're probably going to tax them. Probably $200. $180. Close enough. There's no way. It's no way. It's no way. Don't be trying to do this to the people. I hope you ought to make a lot of these. You think it'll be sitting there. Yeah. This is like one of those like into the year, gotta meet quota. Let's put another shoe out so we can get ourselves. I think they rushed it. What part? Every part. The only part that they got right was the silhouette. That's literally it. There was like, it's the shoe strings. The shoe strings. Okay. They look kind of bad too. They're not icy white. They look kind of like throw up a little bit. Oh my God.  The thing is just like, they can capitalize off Jordan brand. Right. Left and right. But don't abuse the name. Especially with that. Like they're abusing it. And then expect somebody still just to buy it. You know how they say like, oh yeah, Jordan comes back and like approves all this stuff. Jordan did not.  And he didn't prove 14 to say panda. I don't think that would either. Let's just blame it on the site. We'll just blame it on the platform. He didn't approve that. I want some Jordan pandas. I got to check sneakers out. There's no way. Because I don't think, I don't think that's right. Oh my God. So this is actually a pretty light month. That was like what, 10 or 11 shoes? No. I thought, wait, excuse me to rub you. Go ahead. I thought they were going to kill it this month.  But that's the thing. Like November, you had the Amos. The Amos. They had a lot. There was a lot of stuff. Like even over there. We picked over half the shoes. Oh yeah. Speaking of that, show them the wheat 13s. Because remember you was talking about those and I was like, yeah, what do you think about those? I really liked it. In the last video, he was like, you know, I mean, I was hating on this for a second, but this is hard. I told you. See, this was, here's the problem. Yeah, what? Some stuff in hand is way different. Yeah. I'm just saying. This is hard. This is hard. I told you. I used to rock these back in high school. That's what I'm saying. I used to love this shoe. Like this is hard. This is a, this is a great looking shoe. I told you. All the way around. Okay. Look at the craft forage real quick. Look at the craft forage real quick. Cause this is the one you was like. I thought I was hating on this one. I was kind of like, I was kind of like, I'm still suspect on this shoe. And the jury's out on this one. I don't know about this shoe. I'm still like. Is it just a little patch in the back or just all of it? No, just like the whole shoe. But can you say it? Can you also agree? Materials is bananas. No, no. Materials is bananas. I'll take that for sure. Okay. Materials. I'm just saying the whole color way. I couldn't wear it like that. Unless I wore straight black. I feel it. I feel it. You know, that's for me. That's all you wear. Well, don't tell everybody that.  But the materials is bananas. Like they've done a great job on the shoe. Okay. Where we go? I got some new shoes. Those is bananas right now. I got some new shoes. I see those when I walked in. I go, oh my God. I didn't say nothing. Oh my God. Yeah. See like this? You can throw that. I'll throw it for you. Yeah. So I got these. I don't know. I got this right here though. I don't got those, but I got this. Oh, we got the shoes. Okay. I got the sweats. You got anything else before we go? Man, I'm just happy on the sweatsuit. Like, yo, no. Yeah. Like on some serious business, like I wanted to get the sweatsuit. You know, I can't order none online because I don't know how to. So I even asked him. He's like, you got to get online. I don't know how to do that stuff. Everything I ordered online has always been wrong. I've done it three times and every time it's been wrong. Yo, you be ordering the weirdest stuff too. Yeah. It's been wrong. So I got it right. So this is legit. ShopDNAShow.com for that. But what else? Oh, that's what I was going to say. Remember you're talking about they're going hard for this? Remember you got the reverse Grinch Kobe's. That's Nike's, not Jordan's. Yeah. You got the Powerpuff Girls, SB's. Oh, what's that? One of those reverse Grinch Kobe's. I got them in here somewhere. They ain't came out yet though. I don't know about that shoe yet. The reverse Grinch? That's for me. How you feel about it? It's not a cut. Okay. The Powerpuff Girls though? They're hard. Remember Powerpuff Girls? The TV show? Yeah. They made a SB pack. Three SB's. The three girls. All the bubbles and buttercups. And they are crazy. I'm trying to hold on. Like I ain't going to never do no girl shoes. The only girl shoes I really liked that you had. This is crazy. What's those Hello Kitty shoes you had? Those are fire depressed. I liked those. I was like, I ain't doing no girl shoes. But those was clean. I liked those. Those is fire. So this is the blue one. Oh, that's cool. This is the pink one. And that's the green one. Yeah, okay, okay. The blossoms, bubbles, buttercup. Yeah, no, that's cool. And it's got like the eyeball on the back like that. And each one's got like a slightly different materials. But the shoes are like, the shoes are fine. Yeah, you can do that. I seen these in hand. And that's like, yeah, it's a girl's shoe, whatever, but it's a men's release. But like... No, you can do that. You wouldn't even know. It's like one of those like... Yeah, that's... But then on the tongue, it got it, and it's got the little stuff. Yeah. These are fire though. Those are fire. That pack is going to be crazy. So if you think about it, like there's some really good stuff coming out and it's really, really good shoes that are all going to have like, you know, top sneakers, year-type thing. I just thought that... Again, I thought that this month, because I think it was last year when we talked about this, that the month of the Christmas month, they came out with a lot more shoes that was cool like you would want to buy. Last year? Yeah. And I think... I feel like maybe they pushed... I feel like they had... The month before? In December or in November, there was more like hot shoes than there was in... You know what I'm saying? Like this year? Yeah. Like they went harder in November than they did in December. Oh, probably to get the release out and everything else like that. I don't know, because that's what I feel like last year was a better Christmas thing. But I got some nice shoes for Christmas last year, so... Maybe I'm thinking about me. I feel that. Okay. We got to get out of here. I hope you guys enjoyed this. If you guys ever want to see any of the monthly updates, make sure you guys subscribe to the channel. I'll link another one after this if you guys want to watch one from the past. I don't know why, but hey, you might want to go check it out. And yeah, again, hit that subscribe button. If y'all want to see me change your clothes and get this on, then put that in the comments. Yeah, put that in. There's all these fans. Oh yeah, subscribe to his channel too. We'll put some behind the scenes. Yeah, we'll put that on his channel. He's like, I'm gonna get naked in the jubilees. Oh my God. If you enjoyed this video and you want to learn more, I have a ton on the inside when it comes to my sneaker-head academy. It's an eight-week program that breaks down everything when it comes to the ins and outs of the shoe game, learning the market, and how to grow and scale your collection at the same time, or turning it into a hustle and getting a bunch of money if you'd like to do that as well. And if you want to invest in the real estate, I have all the tips and tricks in live meetups where we do monthly meetups and everybody jumps in and we go over a call and we talk about different goals and aspirations that we have and how we can help each other get there. So if that's something that you're interested in, hit the link down below.  I would love to see you on the inside. It's the holidays right now, so we got a special going as well. All right, you guys, I'm out. Hey, man. The only choice I'd like to make is what I'm gonna wear today. I would never let you down and send my DNA. The only choice I'd like to make is what I'm gonna wear today. I was made for it. It's in the DNA.


We developed a new method for representing entangled protein chains using tiles, and showed that this representation allows us to identify all known protein knots. This article was authored by Erika Flappen, Oli Reza-Mashagi, and Helen Wong.


What's going on guys welcome back to the channel critical overload here So we'll be talking about the nun too in this video here today I want to do a quick video just going over a more detailed a plot description that has yet to be Revealed but was shared with me from somebody who has already gotten a chance to see the trailer They already got to see some of the stuff I'm assuming was showcased at CinemaCon this past week They actually saw this before the CinemaCon presentation and they shared this with me not too long ago And I wanted to kind of just dive in and share what you could expect to see in the upcoming nun sequel more specifics about the story and Also link in the description a video that kind of backs up what this synopsis is saying because it validates a casting call of Character names that they were looking for almost a year ago at this point when the nun too was about to go into production And it confirms some other important plot specifics that haven't flat out been stated but are becoming more increasingly Flat out blatant as time goes on because it's coming out later this year I believe in September, but we know this is coming from director Michael Chaves has types of for Amiga back a sister Irene We know Storm Reid is involved in this project Caitlyn Rose Downey Bonnie Aaron's back obviously is Valic and Jonas big block block hit who we know stars as Frenchie. I believe so this thorough Description says the highly anticipated sequel to the hit 2018 supernatural horror film the nun and the ninth installment in the Conjuring universe film franchise set in 1956 is four years after the events of the previous film sister Irene thought she had succeeded in banishing the powerful demon Valic from our World, but she didn't realize that the terrifying entity instead escaped hiding within the body of Irene's ally Maurice Frenchie Who unknowingly now sports the tell-tale in verdict crucifix on the back of his neck? Frenchie has since moved on from Romania to a small town outside Paris living a quiet life where he works as a groundskeeper at St. Mary's school where he has recently come out of his shell and befriended the shy sweet 10 year old Sophie Who was tormented and bullied by a group of 14 year old girls led by Antoinette? Frenchie is Sophie's only real ally along with her sister Lisa who is portrayed by Storm Reid So that is Storm Reid's role in the upcoming film apparently who tries to who tries her best to stand up for Sophie but while the two sisters can just about Cope with the bullies at school Sophie soon finds herself up against a powerful force that she cannot withstand when Valic now makes Makes her its next target and after a priest at the school is murdered Frenchie slowly realizes the horrifying truth that Valic has returned because of him now He must call on sister Irene to once again exercise that demonic presence that he unintentionally brought to this town If they are to save the life of this little girl and the other children at St. Mary's and put a stop to this demonic terror once and for all In this terrifying next chapter of the conjuring storyline. So it seems like that is how Sister Irene will play a factor in terms of coming to the school Frenchie might reach out to her and also what this description gives us is some context as to What is happening with the wrench Frenchie in between that first and now this second movie? Frenchie as we know was revealed to have been possessed by Valic at the end of the first movie But it would appear according to this description that he has unknowingly been carrying this with him for the sake of plot Convenience it more than anything because why has Valic been dormant for the past four years Valic hasn't done anything But now all of a sudden because we're at school in in Paris at St. Mary's Valic wants to start up some havoc Why not start off from havoc previously Valic? Why did you remain dormant? I mean whatever but going off of that It at least lets us know that Frenchie is someone who wasn't even aware of what was going on up until this incident that I assume Was the very first incident that let him know that Valic was inside of him because we know ultimately from What we saw at the beginning of the first conjuring movie Maurice is gonna come into contact with the warrants at some point during this timeline We're now of course seeing a prequel storyline play out before it gets to that interaction between Ed and Lorraine like we saw during the first movie And now we know somewhat about Storm Reid's role. She's playing a protective older sister named Lisa It backs up some of the character names that were again a part of that casting call characters like Antoinette Sophie I can't recall if Lisa was one of the names during that casting call but again, I will leave a link to that other video I did down in the description this video is almost a year old and This was just a fun synopsis I wanted to share with you guys to give you a little bit more specific understanding of what is going on in the Nun 2 And it does kind of back up and go inside with this footage that was shown at Cinema con as well So you guys can let me know down in the comment section below if you're looking forward to the Nun 2 Why or why not again? This is all but confirming Well, it's not a confirmation because I'm not the studio But it's basically all but a confirmation at this point that Frenchie is still possessed by Valic We already knew the guy who played Frenchie was gonna be involved which was another indication But this description and flat out is more or less confirming that that is the case And it also at least lets us know again a little bit about Storm Reid's role It lets us know that Frenchie as a character has not been aware of Valic even being inside of him But this seems to be the event that would trigger it you guys let me know again down in the comment section below If you're looking forward to the Nun 2 why or why not if you haven't already course make sure you subscribe turn on post Notification that you never miss a video in the description. I will have links on my social media accounts I'm on Facebook Twitter and Instagram you can message me there Of course, let me know if there any movies news reviews you have any cover in the future and with all that in mind guys I will see you in the next video


Hello everybody and welcome to another hobby cheating video. Today, we're gonna revisit something I did a long, long time ago But we're gonna make it new. We're gonna make forest bases for our Sylvaneth or, I guess, anybody we want to wander in a forest So Let's get into it. The strict technomancer that is Vinci Vee. Let us get to the technique and learn it Vinci Vee style. The key with forests is that they have a lot of layers Like an onion or a parfait There's just a lot of different layers of things going on in the forest the dirt the twigs the fallen trees Brush bushes flowers grasses Depending on what exact biome you're talking about there can obviously be a lot of difference between Temperate forest and tropical jungles and things like that But what we're gonna do today is just throw the kitchen sink at this I'm gonna use a lot of different materials to make my forest now. You don't have to use all of this I want to tell you right up front. This is a pretty big base. It's for a pretty important character So I wanted to go the extra mile You don't have to feel free to use the parts of this You think look cool or look interesting to make your own bases now with that little warning out of the way Let's get into a crazy crazy forest base. Let's go over the top All right, and over the top we shall indeed go let's start with a basic list We're gonna do now. This is a character base 80 mil base.  Everybody loves cork quarter inch thickness Then we're gonna also have some little resin cast rocks. These are from her starts molds But you know any little rocks will do this is just these are just options I warn you I'm gonna use more than what's even here because this gets out of hand fast We've got some crushed glass more small rocks Then we've got some tiny this is for making trains the little green for making their green grass Tufts tufts tufts tufts both flowers and tufts, of course if we're gonna do forests We've got to have our tufts no problem there Got some old dried out tea leaves as well as some summer growth from army painter like basically mossy type of brush plus Dried tea leaves which are great for sort of ground cover Then we have our forest pine bark interior house plants This is the secret recipe for rocks at scale. So we're gonna use some of that all the different rocks All right, we begin by just I want to build up some space to work on We're also gonna do a river in this little stream little babbling stream through so I got to make space for the stream to run So of course, we just got to lay down some cork make some nice shapes that we can we can build on and work with Nothing too exciting about this part this is just me playing around with cork and you know trying to find little ways to make an interesting vignette once I've got my general landscape down we're gonna add some of the bark rocks on top where I Where I think they'll be interesting Rocky outcroppings in the middle of woods helped to create contrast by having some you know much more like inorganic items in the hard rocks Mixed up with all your grass and dirt and mold One of the little smaller rocks. So got out the her starts mold rock as well as some of my little Crushed glass pieces and just kind of scattering them around Again variance is the key nature is very random turns out it doesn't really follow any building codes It just kind of does whatever it wants and gets all up in each other's business So having little tiny rocks scattered all around to complement my big rocks helped to sell the whole thing By the way, I'm gluing this all in with just some super glue thin that I'm using out of a pipette for control Now we need some paste to cover everything over. This is Vallejo brown earth Ground cover nothing too exciting here if you don't want to buy these basing pastes You can also just make your own out of sand and PVA glue and water So you could also do that and that would be perfectly fine and acceptable But part of this is covering up the cork and integrating all the elements and just you know getting dirt on everything We wait a while for that to dry and once that's all dry now We get out a nice PVA glue or white glue and water mixture Just kind of lay that down since this is going to be a little riverbed River beds often have little rocks and things like that on the edge of them So we want to go ahead and get even more tiny rocks so much of doing nature is different size rocks I guess I could have just called this video different size rocks, but people probably wouldn't watch that So then we're just kind of scattering around some of this very tiny rocks which in scale would actually be still pretty big Now we need to layer on more ground cover So this would be fallen to Tritus branches sticks leaves trees everything that covers a forest floor We're just gonna kind of scatter it around Wherever there seems to be you know the right area wherever we want to disguise kind of the cork layers and stuff like that Just I purposely crush some of this up very thin So with the tea I'll crush some of it in my fingers to get down small Whereas I leave some of the leaf pieces rather big and then again Just a few drops of super glue thin out of a pipette to lock everything in place Nothing too tricky here, but again, it's just about Making sure that there's lots of different visual confusion and interest going on on the base One of our last pieces we want to get these nice mossy growths in here where we've got I don't know shrubs or ground cover bush brush basically So I just pick some of this summer undergrowth stick it around wherever I think it's going to be you know visually interesting or compelling or Provide for color in the end remember these will be a bright green We're all done and then drop it down with some super glue thin So you can see here how I keep adding layer and layer and layer on top more things more detritus Rocks sticks all these different little things that I'm building up So even though I started with simple cork you really can't see any of that anymore because of everything that was left And we ended up doing that just for the height Remember those layers of the forest floor of all those fallen branches and sticks and twigs are what you want to do And in fact, there's no reason you can't go out into your yard find tiny little sticks Put them in the oven dry them out a little bit to kill anything alive in them and then use them in your basing Perfectly fine. There's even more materials that I'm not using here. So get creative and make your own forest floors All right, so everything is there it's glued down. It's dry So now there's only one thing left to do and that is to prime that model So there we go all primed and you can see I really truly love the moment where you prime a bunch of disparate materials and draw them all together It's wonderful Let's talk about painting so now we got to paint this base obviously and I'm starting with a lot of pretty dark desaturated colors dark browns things like that So this is obviously some brinox hide some dark Some dark green from pro acryl as well as a little reddish-gray from ak interactive and some little dark dark brown ochre from chimera and The reason I picked these very dark colors is because when we're laying down the absolute bottom ground cover I want to make sure that you know, everything's rather muted desaturated muddy There's a couple things going on here one I mixed the green into most of the elements I'm gonna paint with so I bring that dark Camo green into the rock color you see me applying now into the earth color basically all over the place because I want it to have that earthy natural feeling and Because in nature everything kind of gets on everything else It's you know like a plate overflowing with mashed potatoes and peas try as you might they're gonna just get into each other So because of you know, it's gonna get wet and then it's gonna rain and water will splash everywhere and leave to try to Surround I want to make sure that we have that Idea that the colors are interchanging that nature is getting all up and over the rocks That everything is getting in each other's business, but this is of course just the base coat time So getting everything nice and colored You know the fact that I did some zenithal helps a little here But I'm not overly relying on it though. It does mean you can thin your paints a lot and just kind of tone things the color Building up rock Coloration on bases is one of my most favorite things because it's so easy First of all notice. I'm not using just black and white here I mixed in a dark green with a gray to be it for my base color And now I'm using reddish gray for my highlights and then integrating ice yellow into that reddish gray To create the texture and stippling on the rock. I'm also not trying to paint them carefully I'm trying to turn off my brain and just Let some natural stipples happen while still paying attention to the direction of the light Which is coming in from where my hand is right now basically Nature is random shut off your brain stop your brain's natural desire for synergy and Create those nice random stippling patterns Now we're integrating some olive green from Vallejo a much brighter much more intense yellow green Bringing out those individual elements of that moss and those plants even mixed in a little ice yellow to really pop up the Light and kind of make that stuff stand out We don't want everything to be desaturated in the end nature does have some bright interesting stuff going on to that same end I grab some Vallejo golden brown and Just sort of integrating that around where I want Lighter colored dirt so mixing it up into the rocks Especially in areas where there are recesses in the rocks. So if you see I'm often pushing it up into recesses or Places where one part of the sort of rock layer from that indoor pine bark meets another or where one layer of the or the edge Of some of the darker parts down below And I'm doing that because I want to show that's where dirt gathered than the water evaporated Now it's time to use some GW washes our old friends, but I'm not washing the whole base No, no, no, no, no, we're not gonna ruin all that good work Instead we're just gonna get out that wash and just Stipple it around just a little dib dab stipple staple get it around again trying to show that color This green that I'm using the BL tan green, which is really intense is gonna be my first layer of sort of moss Now an interesting thing about moss and that kind of organic growth is it happens at lots of different scales and at the scale We're working at some of it would be pretty small and imperceptible to the eye unless you got really really close So this is just more or less staining those rocks green We're gonna hit other layers of that moss growth later Now of course, it's time to get some tufts Which is gonna be a chance not only to show more growth and vegetation But also a chance to work in more color really bring the forest alive now the tufts here are is from gamers grass And I really like these gamers grass tufts Especially the wild section because you can see how they come in lots of different irregular formations and sizes Which just feels much more natural and real Make sure you work them around evenly you want to integrate them into the other elements So you see I'm pushing them up against moss or again into recesses where there would naturally be dirt Accumulating and hence enough dirt for grass to grow amongst the rocks Same thing with the flowers. I picked purple here because I thought it'd be a really nice compliment to the eventual figure That's going to go on top, but it's also a really nice splash of color without being too overwhelming You want to be careful that you don't make the elements and tufts and flowers on your base too bright So it distracts from the figure this sort of lilac color is very soft. It's highly tinted. And so it doesn't really distract Same with these very soft orange flowers. They're not like intense punch you in the face pumpkin orange It's just a bit of soft splash of color So primary with the purple most of my flowers are purple And then I just scatter around a few of the little orange tufts just to again add some more Visual confusion and an interesting visual or variance to the tones Okay, let's make moss. So we stained it with the green shade now. We're gonna go a little bigger So I've got that green stuff. I'm you buy it from train stores I don't actually know what it's called But it's like this flock that you put on your your big mat where you're gonna do a train diorama Mix in a little PVA glue a couple drops of dark camo green and then some water I mixed way too much water in here. You really only need one drop, but it's fine in the end It doesn't actually matter too much.  Then you mix this goopy awful mess up Uh, you want a little bit more glue to water ratio than I have like you can see all that extra water I have that I don't need that doesn't mix in there Um, and then what I'm doing is grabbing it touching it to a paper towel to wick off that water And then just brushing it into the spaces where moss would grow This will give you real hard moss texture like this is visible in scale texture So this is big hearty healthy growing moss You just kind of scatter it around with a paintbrush and then once you've got it where you want it It's not going to stick right away Until it cures.  So that will lock it in Now green stuff world uv resin we all know we all love it. It's perfectly fine But did you know you can also get equivalents? Uh Generically because it's used to make paste jewelry And here is where I start to go wrong because I mix way too much ink into this But you mix some ink into it and make a nice mixture And uh, you just swish it swish it swish it You really want to mix this quite thoroughly and then we just do a little pour off of there on the stick Now this will run over some like it'll run over the edge of base if you don't have a cap That's okay The nice part about this uv resin is if it starts to go over the edge like it's doing right there You can just kind of wipe it place it where you want And then grab your uv light and if you just hit the edge you'll solidify the edge And it will stop flowing. It's just that easy. So you could sort of instantly stop it. So wipe shine done Yeah, so this is the part where I screw up I mixed too much ink in here and it got to opaque that's the bottom line Uh, I had a feeling I mixed it wrong because a couple extra drops of ink came out. I didn't want But I thought hey, let's just go with it anyways because we're rushing and we're doing this for a video And this is a good point here. Look, even I mess up everybody messes up. We always make mistakes You never grow beyond them And I could have I guess somehow fixed it. I'm not sure how I could have actually But Instead I thought now let's just use this. Let's keep going So even though I had intended to do only one pour and have it be like a relatively transparent green brown That's not really how things worked out, but that's okay. We can build on this. We can make it look cool It just means we're going to push this crazy base even farther. So Yeah, let's keep pushing and see how absolutely crazy we can get All right, so let's try to unscrew this pooch so I start with more of the resin over top and the reason I'm doing it just clear this time is because now I'm going to treat the green like a base coat like I like I base coated the The bottom of the thing in green and now I got a build on top of it So we're just basically starting kind of over Yeah So I want to create more space the illusion of depth is done by having clear stuff In between a color and another color So I do two more pours basically of this resin And then lock it in and seal it and dry it out each time I'm using my little UV light as well as just my actual bright lamp to dry it out Once that's done I grab gloss varnish and a little bit of brown ink because I want to put that over the top You can see that's this little soupy mixture now. It looks very milky here But remember when the gloss varnish dries it's going to dry clear I also try to knock all the bubbles out of it before I pour it or at least most of them So I just give a little coat of that over the top to again That's going to kind of run and settle and create a very thin colored texture over the top But there'll be a clear layer in between Now we're going to take a little gloss gel medium mix it with some of that Basically just green wash you can use. I'm not a lot of my My green wash from GW so the green stuff world to perfectly fine stand in And this gives us this little green Basically cake batter paste and we're going to put some rills into this little babbling brook because it shouldn't be still water Anyways, little babbling brooks babbled and so they need to have rills So I just get some of the paste on there and then I use an old brush to kind of shape it And I'm always working directionally. That's the key You want to pull the brush in the direction of the rills And you want there to be brush marks and strokes in there because that's the waves you're creating Again, this looks like birthday batter, but it will dry clear as you can see But it creates that nice Really like as though the brook is flowing To reinforce that I take a little ice yellow plus that same green And I'm going to draw the actual foam where it's reeling up and foaming Not doing this over everything just in the places where there would be that foam gathering And you can see maybe there's a rock under there or something like that The fact that the paint is matte is helpful because the rills don't reflect glossy like the clear water So by putting them over we can create directionality in the flow of the water and actually show The traveling direction of this babbling brook I think we fixed it and boy. Oh boy. Has there never been a more satisfying moment Then when I put the black rim on this base Always a great moment, but here Oof This felt good folks after screwing up that pour and having it look ugly But then managing to turn it into something I thought was pretty cool This felt great So there you go. I think in the end it turned out pretty good I like how it looks. You'll have to tell me how you what you think Again, feel free to grab the individual parts of this that you think are useful Because in the end I wanted to show you all the different elements the rocks the twigs the trees the tea leaves Everything you can integrate in to make your forest base is compelling visually interesting and most importantly alive So I really hope you enjoyed this if you did give it a like Subscribe for additional hobby cheating in the future. We have new videos here every saturday If you've got any questions drop those down in the comments below and don't forget We've got a patreon focused on helping you take your next step in your hobby journey That's really focused on review and feedback. It's got a great patron in a great community You can join and hopefully continue to build your skills in So thank you so much for watching this. I really appreciate it as always We'll see you next time