Hey friends, welcome back to Divine Intimacy Radio part two Paris Priests Survival Guide on your market set go Welcome back to Divine Intimacy Radio. This is Dan and Stephanie Burke You are listening to Divine Intimacy Radio, which I said twice or three times Reset and your market set go well, you know stop what is wrong with my brain I don't have sleep stop Reset, thank you and your markets that go This is Dan and step For live radio This is Dan and Stephanie Burke welcome back. No, that's not back because it's not the break Reset. This is Dan and Stephanie Burke. Welcome. You're listening to Divine Intimacy Radio your radio Haven of Wraths your hermitage of the heart your monastery of the mind Where we lift our hearts and minds to heaven to draw upon the wisdom of the saints and the long-standing beautiful glorious tradition of the church to understand how we can navigate this challenging life and Today we're talking about how to navigate the challenging reality of diaston priesthood challenging glorious beautiful Amazing we love our priests. Yes, we love our priests one of one of my dear friends She uses the combination of brutal and beautiful together and so you could describe it as brutal And we're joined today by Father John barrier He's a diocese. He's a priest of the diocese of Peoria And he oversees two parishes st. Joseph of Broomfield and st. James of Williams field So shout out to parishioners in both their parishes You're very blessed in our opinion to have Father John and Then dr. Joseph Holcraft who is the director of our high calling priestly Formation program where we help men prepare for seminary to discern the priesthood and we also do priestly formation for those who will direct seminarians and then Dr. Joseph New part of our program, which is so exciting to me Is at the mount tell tell our listeners about what we're doing at that seminar? Yeah, so we are providing some didactic contents and teaching content for the first-year seminarians there Up there at Mount st. Mary's Emmitsburg Maryland some of our professors dr. John Burksma Dr. Nguyen just you know our all of our five-star professors are our Forming these men in the area of sacred scripture in the interior life, and it's just a beautiful opportunity to engage More diocese, but more specifically the men in those diocese who have been accepted in seminary and they are seminary and so It's just providing us more opportunity To speak to the interior life and as we've been talking about its foundation to to discern well You know Joe, I think what distinguishes us and not in a competitive way But just what our emphasis is is we believe that at the heart of a healthy priesthood Is a man who has a healthy and beautiful and powerful relationship with the Lord? And so our emphasis is on of course all the the Practicals but the interior life is first and foremost What we're concerned with because if a guy gets Jesus right in his relationship with Jesus, right? He can weather any storm and if he doesn't he can't weather any storm, you know So I see father barrier is shaking his head. What are your thoughts on that father barrier my third year in seminary? I was in Philadelphia and my mom called and Oops my computer just went dead. We can we're we can hear you. Okay. Well, she called and I said mom Is everything okay? It was the middle of the week and She said yes, but I have a question for you. I said, what is it mom? She says to me. Are you falling in love with Jesus? Hmm, and I pause and I thought about it. I said mom. I think I am Especially when I'm in the chapel and I look at the tabernacle and I think Jesus. Do you want me and And and I am falling in love with the mom and ever since that day every day Including today. I asked myself the same question. Am I falling in love with Jesus? Hmm, and so I can't thank my mom enough for giving me that the one necessary thing Do you spend time at the feet of Jesus every day falling in love with him? That's so beautiful the one thing Necessary right wouldn't as necessary I'm to be at the feet of our Lord like Mary Instead of rushing around all the time like Martha, you know, which is necessary, but it's not the one thing necessary And so it goes back and by the way, can I just give your mom a virtual hug? What's her name? I mean I'm hugging you on this, you know, I just thank you for giving birth to this beautiful priest Thank you. Thank you. What I think behind Most of our beautiful priest is an incredible praying mother a woman of prayer. So Just what a beautiful story. So, you know, father as you were talking about this beautiful group of J Sukkari toss it that you have With there's six of you together that that, you know, follow this pattern of supporting one another prayer and one of the things that after we talked about the mental prayer and the Importance of the liturgy of the hours is that you mentioned that you spend time together in Eucharistic adoration Truly at the feet of our Lord and and as we know so many of our Catholic brethren Do not truly believe in the real presence of the Lord that that terrible Whatever you call it the survey that went out and that that came back and that just made us all ache, you know It just made our hearts ache Tell us about the power of being in front of our Lord body blood soul and divinity What is it that you experience in that what how is it shaped your priesthood?  And I want to add to that. How do you practically protect?  And so that holy hour is so indispensable This group that invited me into that into their support group about 15 years ago We just had a conversation and The conversation was what is the most essential part of our group? The answer was when we do a holy hour together that really binds us together and Focuses on our the real mission of why we're a priest and why we need each other to support each other to keep going to person of year You're right. It's it's a tough world we live in but But that Eucharistic holy hour so important and our new bishop has had a Monstrance made for the diocese and every single parish every week is getting this Monstrance wow that every parish is undergoing for the next two years Eucharistic adoration together Yeah, it's beautiful and I just think it's so important for people to understand because I think so often We see sign-ups for adoration and folks going and if for an outsider You go in there and everybody's just kind of sitting in front of this beautiful gold thing You know and it's holding a piece of bread. What is you know? What's going on? But the supernatural reality is the Lord is he is Loving his people that are sitting there to adore at his feet, right? I have to add this and it was just really an extraordinary grace that I received when we were on pilgrimage to Spain just recently and We would go and do these beautiful cathedrals and a lot of our community was with us Apostle via Apostle a via community and so and and they really get unanimous Necessarium because that is our motto That is our call for for the charism of Apostle a VA and so we would go into these cathedrals And I I would just feel this tug of my heart And and it would happen and it happened again And then then I would go and find the Lord and I would kneel and and then I was out Walking around with Dan we came around the little church and my eyes immediately went to this little sentence that was You know almost in the script on that list of schedule and it said Eucharistic adoration today, right? So we go in to adoration and I sent out a text through telegram I said everybody we found Eucharistic adoration. We're here. I kid you not within two minutes That little chapel was full of our community members that just found us where we were Came and dropped and then I realized that this tug of my heart that I kept feeling in every one of the churches Was the Lord's call? He was saying come to me Come be at my feet. Come say hello. Come. Let me love you and and I think that's what we don't understand That it is happening Imperceptibly to us, but he is truly calling his people to be at his feet. Why not because you know Of anything, but he just wants to pour himself out on his people so that we can follow his will so Wow well said Beautiful well, we're gonna we're gonna go to a break in a minute what I want to do is is really make sure we get to practicals because Father John there's something about you That gives you some pretty strong boundaries, I guess or or whatever it is There's something that says to you. I've got to protect this because this is the protection of my priesthood That a lot of priests maybe don't have naturally, I don't know if it's natural for you or if you had to fight to develop it But when we get back from the break, I do I want to focus on You know what it like talk to a priest who I Don't know. Do you have good protection mechanisms? Do you have a good secretary? Do you have a good scheduler? Do you have do you have people who block and tackle other parishioners if they won't leave you alone, you know Bring these periods.  I'm just super clear every day This is my mission. This is my mission, but I Not all of us have that I think I'm wired with it in in some way and then I'm also very disciplined But when we get back, I like to you to just share how you protect all of this and Then I want to go back to your band of your holy band of six and then get any comment from Joe as well So we'll be right back So we were at 12. Do you want to tell folks? I don't know what you told them last time Check out all of our events at spiritual direction forward slash Events we have the Abola summit 2023 Coming up on the Marian mystery and the triumph of the Immaculate Heart so so important especially as we celebrate Mary's queen ship today and The divine intimacy and marriage retreat we have one in November and one in February big big big emotional Love points deposited when you sign up for a divine intimacy and marriage retreat Come give yourself that gift give your spouse that gift of being together with the Lord and finding out how to get strong in him Because your marriage is just so divinely Important and loved by Jesus. I'm amen your markets that go. This is Dan Stephanie Burke Welcome back to divine intimacy radio in our part two of parish priest survival guide and We're with Father John barrier from the diocese of Peoria and Dr. Joseph Holcraft who heads up our high calling priestly Discernment and formation program so before the break father. We're talking about the Boundaries like how do you keep like what are the practical things you do to to? Protect these important times of prayer and fellowship with other priests well, the first thing is to go to bed early and get up early because no nobody really calls you at 6 a.m. or 5 a.m. and So that's the most important thing is to have a regular going to bed time and getting up because if you want to spend time with Jesus I think it was I was you or Stephanie said maybe with Stephanie said When you die and face the Lord wouldn't it be great if he said you always kept your appointment with me every day That's that mental prayer time in the morning where you just can be intimate with the Lord and also If only a funeral will keep me from going to my monthly support group So if I have a funeral that can't be moved off that first Monday And then I'll do the funeral because that's the ultimate trump card, but other than that Anything else can be moved around. I make that a priority commitment for me for my support group But as far as the holy hour You have to have a really good boundary to make sure you get your holy hour in every day because That's the one thing in scripture that Jesus asked for the priest. He said Couldn't could you not spend one hour with me? So that's separate from the daily mental prayer That's something separate. We I'm lucky. I have a church right next door I can just go over there and but I still need an appointment and if somebody calls If it's an emergency and an anointing that's different But otherwise if it's if it can be put off maybe a couple hours, let's say well, I already have an appointment They don't have to know it's with Jesus So you have to have a really good boundary there and I think Jesus will reward you when you put him number one That's really so beautiful father and I think you know some people would say oh That's just a wasted amount of time, you know But there is no more beautiful waste of time than to waste it with the Lord, right? To give him that hour every single day and and that that's so important to you And I really I ache when I hear that priests When we come across the priests that may not pray That doesn't take advantage of the fact that he's right there right next to them I would love to have the Lord right next to me all the time where I could just go sit his feet and say Lord I'm struggling with this Lord help me with this or just I love you I love you, you know And and help me with my day and help me to love other people like you want me to love them So wow, you know one thing I've I've had the blessing of leading multiple global organizations And one of the things I've learned is that there is never Ever ever a lack of demand against my capacity Ever like it's always exceed the demand against my capacity always exceeds my ability To fulfill what people wish I would fulfill for them So trying to do it. Let's say I tried and set aside everything I couldn't succeed no matter what I would fail and then if I did that then I would fail Catastrophically because now I'm not praying. I'm falling into sin and all these other things But one of the things I've learned as a leader is it's actually more important To know what to know how to say no than to how to say yes It's it's more important to um To realize that you have that excessive demand and you just have to be comfortable with I'm not answering every email Not answering every phone call. I'm going to deal with funerals anointing of the sick You know, whatever the whatever, you know, it's different for me as a layperson But for a for a diasom priest there are things you must respond to but outside of that do you have a discipline of of just kind of realizing that same thing and therefore Having peace knowing that you will get to what divine providence Wants you to get to if you take care of first things first Yeah, that's that's absolutely Your prayer your mask your your holy hour And if you get all those in Everything else will fall into place.  Just like you said Dan Dr. Holcraft, you know as you're preparing young men to you know, live the life that father john Is living or you know in religious life What's the message, you know To you from you To guys discerning the priesthood so that because father I You know Father john wrote me this like how this all started his father john's dad Saw us a video of mine and said told father john Hey, you should check this out and and then father john wrote me this just beautiful letter and then I talked with him on the phone I'm like, wow, this priest is awesome. I want him to be as infectious I want other priests to hear this but also I want seminarians to hear it. I want guys who are considering the priesthood to hear it But what is the advice you have for young men saying? You know what if I could be like father john, I'm in If that's the priesthood of this that's diocesan priest said I'm in but It just isn't magic. I mean father father john isn't isn't a product of just you know chance He's super deliberate about all this stuff. So anyway, what are your thoughts about that? Yeah, well, uh, you know, I think father john already really spoke into it and it has been The centerpiece of a lot of my conversations, which is to say That uh, it's about falling in love with jesus That was uh, such a beautiful, uh, truth. It's about in the end falling in love with jesus and So what I tell the guys is look All these men have been in a courtship with another have courted a young lady And I asked them do they pre-offin prior time and they laugh.  Um, you know, we have 1400 minutes of the day We probably sleep away seven hours, which gives us approximately a thousand minutes if you were courting You know a young gal How many minutes would you be courting her with would you be thinking about her?  I think about my relationship with jackie You know talking about guardrails that we put around we have our date nights And nothing is going to get in the way of those date nights Talk to our friends and kids. I mean those are You know sacred or just nothing's going to get in the way that so I tell that to the guys You know, don't let that interfere when I look at father very I see a very happy Joyful man, which oh by the way, father john You are a signpost for vocations because if there's anything these guys telling me is The impact that happy joyful priests have on them. So thank you for your joy because it just it goes so far with these guys Um, and I talk about that I talk about that because joy is a life of grace grace and joy actually come from the same Greek group There's a reason why so joy is a life of grace The deeper you go and that courtship the more joy you receive and the more love of god that you're going to um Absorb, you know father john earlier you're talking about that beautiful analogy of the rays of the sun hitting us and it changes My wife's in dermatology and so she often explains what that you know, what's going on So I laugh at that the same things going on when we are just beholding our beloved Just allowing the grace of god to absorb us and that's the message I give to the guys to just simplify and say spend time with the one That you call your beloved or the one you espouse to and that then opens up ultimately You know as the pope benedict would say New avenues which will lead a new doors which will lead to new avenues to the heart So and just to give a pathway to some resources on this because we've hit it so hard and it's so important Uh, it strikes me to remind folks. We have uh, the most one of the most popular courses at the avila foundation avila institute I'm teaching now. It's called foundations of prayer and union with god We teach a truncated version of that to our guys discerning a seminary life Or a life in the priesthood and it's based on a book I wrote called into the deep which we also have a film series of which is free Even though it wasn't free to produce we want to get it out to as many people as possible. It's a five-parter I think they're half it's designed for parish use. You know small group use You can find all that out at spiritualdirection.com And and I you know, some of our listeners are saying, isn't it arrogant for you to tell You know assume the priests don't know how to pray Well, I I've never yet met a priest who said I learned how to pray in seminary In fact, they all tell me the opposite and I've had a even a religious priest say He'd been religious for 20 years and never knew how to pray until he took the course So it's no shame. It's just it's just a matter of you know to figure out Because we're admonishing, you know spend an hour get up early and all of that But it may be Beyond the imagination of a good man to say, okay. Yeah, that's all good and well But I've just never been taught and I don't know how to do this Pick up into the deep. It's it you can read it in an hour. It'll take you a few years to Implement it, but that can be a great starting point. Yeah, and I think you know at the core of all that It's not that we're trying to go fix priests. No, we you know, I I think about a life of Without prayer. It's like being a lamp and you're not plugged into the source And we want you to explode with the light of christ We want because we know priests like father john Who they are so plugged in and they change the world around them They carry christ everywhere That joy that life of christ that life of grace spreads joy And it heals it heals just in its present And with because the lord's there the lord is healing as people still and he desires For his priest to live fully united to him. So that's what we're talking about. It's not about fixing priests It's about and nor is it a chrism. It's like please there is so much more We long for you to have the fullness Of what we've been grace to experience what what father john is experienced What I know doctor your whole craft experiences And so many of the beautiful people that really take this life of prayer Seriously, let's take this show out and finish it with this one question. I think father john Tell me what parishioners can do to serve their priests better Those who are listening and who get it and want to help what what can they do? Well, um, maybe they can just think just encourage the priests that we're so happy that you have a good Support group having a good spiritual director is important.   I like you want to hear your family tell you that they love you and um, so that To pray for you to to I encourage you to to do the yeasu character when I go on These outings with my support group Oh, my parishors love to hear that say they they want they want the priests to be healthy priests and so That kind of encouragement the joy that the prayers the masses that's that really lifts me up That's the greatest gift if they can give me really that's beautiful and become people of prayer themselves to keep you up To hold up your hands on either side So until next time may the god of peace make you perfect in holiness May he preserve you whole and entire spirit soul and body Irreproachable at the coming of our lord. Jesus christ. Amen. Amen


Hello, hello, can you hear me? And we're good. Good morning, good morning, everyone. Welcome to Crypto 2011. My name is Tom Trimpton, and I'm the general chair. So if you've looked at the program, a copy of which you'll find in your badge, you will notice that our schedule talks is very tight. Each of the talks is exactly 20 minutes down from the usual 25. There's essentially no time whatsoever between the talks. So we really need for things to run a lot of clockwork. Now, you might also have noticed that the general chair was given 10 minutes. To me, this seems like an awful lot, because if you think about it, 10 minutes is half of a technical talk. So in the interest of getting you guys to the part of the conference that you care about, and to keep the schedule moving, we're actually already behind schedule, I'm only gonna use like four or five minutes of my time. And to do that, I'm just gonna skip through a bunch of slides that I plan to present and just get stuff at the end. So I don't need to tell you what cryptography is, I guess. I was gonna say what the basic primitives are and how they relate to each other, but I can skip that. As a bad example of doing encryption. Here's the IND CPA definition, because it's not a real talk, if I don't give you a security definition at some point. Here's a great authenticated encryption scheme that I might have helped to develop. Here's your program chair, Phil Ragoway, and me as his graduate students after 12 hours preparing my first talk with him. Here's a bunch of results that will appear in the full version. Here's a picture of my cat. Yeah, okay, good. So here we go. So what to expect at Crypto 2011? We have 42 talks this year, as I said, they're each 20 minutes long, so authors, please do finish in your 20 minutes. In fact, if you can finish a bit earlier, that would be great, so we have some time for questions. We have, in addition to these talks, two invited talks. Today, Ron Revest will give the IACR distinguished lecture, which I'm sure will be excellent, but I hope won't be entirely in Latin. On Wednesday, Roger Dingledee will give a talk about tour, which should be great. Tuesday afternoon, which is typically the free afternoon, Shai Halevi has generously offered to give a three-hour tutorial on fully homomorphic encryption. This is obviously a very hot topic right now, so I'm looking forward to this. Also something new this year, unless authors have specifically opted out, all the technical talks will be videos, and these videos will be made available on the web at some point fairly soon. And so the 80 folks have told me to mention that if you want for your talk, if you want for your question to be heard as part of the video, you need to come down and use one of these microphones that sit in the IOA, which of course by me telling you that probably means that nobody will actually use these microphones. Let's see. Right, so the best part of being the general chair by far is that I get to give money away to students in the form of registration waivers and travel support, and I can only do this because we have some very generous sponsors. So if you happen to be walking around meeting people during the conference and you see somebody with a Qualcomm badge or a Microsoft Research badge or someone from voltage security, especially if you're a student, please go up to them and thank them for their generous donation, because they really do make it so that more students could attend than might otherwise be possible. So I know I certainly thank them, and I hope that you will as well. Finally, when should you see me? Well, you should see me if you have any problems. The main job of the general chair is to make sure that things run smoothly. So please do see me if you have any problems. One problem I already know that we have is that we don't have enough proceedings for everyone. I had to estimate fairly well in advance how many people would be here this year, and so based on historical records, I figured about 370 would be right. And as it turns out, we're gonna be more than 400, which is great. This is a great year for Cryptor to have the many people, but it means that there's something like 30 or 40 of you who don't have proceedings. So I apologize to those of you who don't have them yet. We'll take care of that. Somebody mentioned to me actually last night at dinner that maybe if there's some of you who have proceedings and you don't really want them, you're planning to leave them in your dorm room when you go back. Perhaps you could give them back to Sally Vito and she could see about passing them out to people who didn't get them that want them. Secondly, you should see me if I owe you money. So in particular, this means students, if you've received an email from me that says you have a check coming to you, please come and find me so I can give you this check. If you're interested in being general chair, the IACR is always looking for willing volunteers to do lots of work for an au pair. So if you'd like to do that, also please come and see me. Two more announcements I was given just as I was walking in. Phil Rogaway mentioned to me that if you are a speaker and you have prepared your talk in PowerPoint 2010, is that right, 2010 I think? There's some problem. So you should make yourself known to Phil and Phil will take care of everything. That's one problem that I don't want to handle. It was that and then thank you, Tanya. The Rump Session deadline is at 10 p.m. tonight. You have to at least give the title of your Rump Session talk to Dan Bernstein or Tanya Lange by 10 p.m. tonight. And I think that's everything I was supposed to say. I used about five minutes. So without further ado, I welcome you to Crypto 2011 and I hope you'll enjoy the event. Thank you.


Everybody for us here ripping one box of 2022 Chronicles baseball hobby for Gary A. Thanks to Gary and good luck This time not just a gun Base pack here to quant essentials though Don't forget about Roger Clemens six. Don't forget about him Huh, I'm pretty sure I've seen this Frankie fellow before but he says first break mojo. So I'll roll with it At a Joe Ryan diamond ticket on a one out of 15 Nice Joe Ryan cross Donovan a Hyper rookie Joe Ryan That one's number to 299 and Titan Josh low All right, time to see some hits here. Oh, so thicker packs coming up. Look at you. Look at you. Look at these two He's too in chat America's pastime Rwanzi Contreras rookie Jersey out of 28 or 49 Tempting face Brandon Marsh Marquis a blue rookie Anthony Bender 39 to 99 Walker Bueller on the Jersey card There is Lou Bob Barry Bonds is the goat Gavin sheets crusade silver Glen auto Burger rookie dual patch auto three of ten Bless you, thank you Jake burger almost held the card centered.  Oh There's a big. Yeah, I I couldn't feel holding it like that. But yeah, there's a big like Peel on this card Unfortunately, it's pretty common with these specter cards and chronicles, so I'm gonna get an empty box and wrap around that That's a sick burger gotta get that one replaced And that'll do it appreciate you Gary Thank you again


Okay, how many of you are doing Agile something? You know, scrum, flavored, hand-band, whatever. Almost everybody. So how did you decide to do that? Think about it. Did you make the decision? Did somebody else, a high-level executive, make the decision? And was it done scientifically? That is, did you look at the randomized, double-blind, placebo-controlled experiments that showed clearly, scientifically, that Agile is better? How many looked at those studies? Really. Okay, most of you are honest because the reason you didn't look at those studies is there aren't any. Well, Linda, come on, how could we do, how could we do a real experiment? We don't have time or energy or resources to do our projects once. There's no way. We could do a controlled experiment where we do them with two different teams using different methodologies so that we can collect some data and we could compare. It's not going to happen. And that is true. And that is why we are stuck with a very poor decision-making mechanism which says, well, we decide whether we're going to go Agile or not by whether we hear some good stories. Somebody tells us about another company. Or we hear about a team that increased customer satisfaction or decreased errors. It's a good story about some benefit of Agile. And on the basis of those good stories, you know, they're not even really case studies. Business schools like Harvard provide MBAs. They have a format, requirements for a business case study. We don't even meet that. We write up in many semi-prestigious journals stories about successes with Agile or other approaches. Everyone gets excited and says, we want to adopt this new process. And that's the way it's been for a long, long time, at least throughout my lifespan in our industry. We have a history of going from one bandwagon to the next. Never having any science behind our decisions. Never collecting any evidence. No data. So I get pushed back when I start talking about things like that because people say, but you know, in Agile, we talk about experiments all the time. Yes, we do. We use the word. We use the word experiment. And really, are we doing experiments? Are we using that word appropriately? Because if we are, then we should mean in terms of a scientific experiment that there should be, first of all, an hypothesis. An experiment begins with an idea that we want to test. And often there is no hypothesis. We just want to look at some piece of the practices or maybe a twist on a practice. We just want to try something. That's really what we mean by experiment. So there is no hypothesis. There's also no randomized trial. If we involve others in our organizations, it's usually the people who are already enthusiastic about it. Hey, who wants to try some Agile stuff? And those people who are already enthusiastic, well, they're going to make it happen. What we know there is plenty of evidence to show if you're already a believer, if you already like it, if you already think it will work, then you will make it work. It's called the placebo effect. And it's not just for medication. It also applies to process. And it's impossible to remove the placebo effect. You can't say, let's pretend we don't truly believe in it. Because as soon as we do, we know we will affect the outcome. And there's also no involvement of any kind of control group, a group for comparison. We just try to remember the way things were so that we can say now, oh, with Agile, it's so much better. In fact, sometimes when we begin to use Agile, we use the term common sense. Well, look at these practices, the values. It's just common sense, isn't it? And then finally, if we do any kind of remote experiment flavored trial, we get to the end and there is no analysis, there is no data collection. We just say, you know, this looks better than the way we were doing things before. And that's what we call an experiment. Some of you are perhaps in little development teams and you do something called A-B testing. Yes? Nobody? Yeah. Isn't that an experiment? Well, the answer is no. No, it is not. It never begins with n-hypothesis. It begins with a couple of ways of doing something. Let's change this web page so the A version will look like this and the B version will look like that. What's the underlying mechanism? What are we going to try to learn if we do that A-B test? There is no hypothesis and once we see the results of that A-B test, there isn't any movement forward on any kind of underlying theory. And in fact, we don't even know if those results will transfer from one organization to another. We don't even know if they will transfer to what we're doing next week. All we know is that right now the results of this A-B test show A is better than B. For what reason we have no explanation. We're not working toward an hypothesis verification or in the development of any theory. We're just trying something. We're trying two versions of a web page. So I'm going to suggest that we get rid of the word experiment because clearly we're not doing experiments. Clearly we never will do experiments. So let's pretend that we're not scientific even though we like to call ourselves engineers and instead use the word trial. We're just trying. In fact I'm going to point to a pattern from fearless change which is called trial run and there are lots of benefits to trials. So let's focus on what we can do instead of tying our wagon to a star that will lead us in a direction where we can't possibly go. We'll never be scientific. We'll never be able to do real experiments. But we can try things. So let's say trial, small trials instead of experiments and let's look at the benefits of those. I often hear that different teams want to do an experiment or a trial because they want to prove something. They're hoping that by doing a trial or an experiment they can prove to that other team over there or that other part of the organization over there that my idea is a good one and that it works. So even if we were able to do a real experiment, one instance of an experiment is never enough to prove anything. And if we're not doing experiments or we're just doing little trials, one trial certainly hasn't a hope of proving anything. So I have a message here that says, I just want Linda, you are out of luck. Can I have somebody help me with this? You know why it's me, man? Yeah. No, yeah. Okay. So I don't know what happened. We don't know. Okay. So isn't this fair? So what we know is that one trial doesn't prove anything and you should have a word that we don't often use in software development, humility, be humble about your results. Even if your trial is successful, you have to realize once and done, one instance, even if it were a real experiment, proves nothing. It gives you some ideas for the next trial. Some ideas for and hypothesis you might develop, but it proves nothing. So I feel like we're praying here. So we mentioned the placebo effect. It wasn't until the 1950s that medical doctors and people who worked for the pharmaceutical organizations realized that even though they were doing real experiments, that they had a controlled treatment group that wasn't sufficient. What they found is that after doing a drug trial that many times, even though the drug appeared to be successful in the real experiment, it didn't hold up over time and that people didn't show the benefits they had hoped for as a result of taking that particular drug. And they said there's something else going on here and so they added another group. In addition to the control, which gets no treatment, the treatment group that gets the drug, they added the placebo group. Now what's interesting about that placebo group, do you know what a placebo is?  It's a treatment that has no benefit. But it looks like the real treatment. It looks like the real drug or the real injection or the real surgery. So the interesting thing is they found that people in the placebo group got better. In fact, a statistically significant number of them got better, about 50%. So the explanation for that is that the people who were in the placebo group didn't know that they were in the placebo group. They believed they were getting the real treatment and that belief, the power of that belief was enough to improve whatever the condition they were testing. If we knew more about the power of placebo, we might not need so many drugs. If we knew about the power of belief and could harness it, it's like a little pharmacy in our heads. If we knew more about how to use that, I think we'd be happier, we'd be healthier, but we also have to realize that it is always a condition in every trial. You can't discount the fact that people come to the table already believing in what you're doing and that if in a placebo trial 50% get better, what does that mean for your organization? 50% of the belief of people who come to the table, whether they believe it or not, is going to have an impact on the results that you get. If people believe or if they do not, they can have a real impact on whether or you're successful with agile or anything. That's how powerful you are. So what can you do with these trials? They should be, and I'm trying to create something that you might remember, they should be small. They should be simple. They should be fast. And they should be frugal.  It means inexpensive or cheap. It doesn't cost a lot of money. Hang on to that, small, simple, fast, and frugal. And you should not use the same group of people all the time because remember you're going to be affected by their belief. You should bring in people who don't like whatever it is that you're testing. You shouldn't believe that if the trial works that that means you have proved something. You should use it as a little step in a long journey that has to do with learning. Maybe it's me. I'm beginning to feel bad. Let's try this again. Small is important because many times the trials are not going to choose the result that you want. In fact, the result that's going to happen is going to be something that you do not want. If it's as small as possible, the impact will not be so great. The mistake we often make with trials or experiments in our organizations is we make them too big and then we become too invested in them. And then when they fail, we ignore the results. We often won't even see it or we won't admit it or we will fight it. Because if they're very small experiments, then what we always want to say is they can never fail whatever the result happens to be. We're going to do some learning. We'll learn from whatever happens. In fact, in many organizations they don't like to use the word failure. So I say let's just get rid of that. We won't talk about failure. We'll present our ideas for trials as opportunities for learning and what will happen as a result of running the trial will always be a success because we will always learn something. And the question you should ask for all of your trial, can we make it even smaller? Can we make it as small as possible? But no smaller. Why simple? If it's easy, if it's so obvious, if it's just a little thing, then everyone feels free to provide an idea for a trial. Bring in as many ideas as possible. Always be running small, simple, fast and frugal trials. Let everyone's idea be heard instead of arguing it down or having endless discussions about whether the idea is a good one or not. Instead just say what kind of small, simple, fast, frugal trial can we run? And of course keep asking. Can we make it even simpler or small, simple trial? One quote from Rich Sheridan who's the CEO and co-founder of, I believe, the most agile company on the planet. Is that right, Shane? Indeed. So Google Menlo Innovations. And when I say agile, I mean agile in every sense of the word and that includes transparency. If you want to know how Menlo Innovations does anything, they will tell you. They will tell you how they hire. They will tell you how they do estimations. They will tell you how they do development. They will tell you how they do pairing. They will tell you how they do anything. They will share that information with you. So Rich says we want fast, frequent and inexpensive experimentation and assume they will fail. One of the most common phrases you'll hear at Menlo is let's run the experiment. Instead of having a discussion, instead of wasting time and energy worrying about whether the idea is a good one or not, let's just try it. Let's do that small, simple, fast and frugal trial and move on. Frugal means cheap. Frugal means don't spend any money on it. Frugal means it should be as easy as possible to run it so that you don't have to ask for funding. There is a bias that humans have called the sunk cost fallacy. And once we've spent money, time or energy on anything, then we're really reluctant to move on and say, I think I was wrong about that. We do the projects. We fail to cancel projects when they should be because we say to ourselves in the big meeting, you know we've already spent $10 million on this. We can't stop now. It's not going very well, but we've already spent a fair amount of money so we can't stop now. It's what keeps us sitting through a bad movie. I've already spent $20 on the movie tickets. I'm not going to get up and walk out. So one thing you can do to avoid the sunk cost fallacy, make them cheap. So you don't have to say, we spend a lot of money on this. We have a lot invested in this. No, it costs us nothing. And in fact, you should always ask yourself, can we make it even cheaper? Make it small. Make it simple. Make it frugal. And fast means to me, time box. Often teams will set up an idea for an experiment and a trial and the trial is underway and they don't want to stop it. They're either waiting for the result they hoped for or they weren't sure what they were hoping for. So if that fast, frugal, small and simple trial is not time boxed, it will run forever and you'll never learn anything. Say up front. And here's my very trivial example. This is a very small, simple, cheap experiment. Let's try having the stand up at 10 a.m. instead of 8 a.m. for the next two weeks and see if attendance is better. So there's something we can measure. See if attendance is better and maybe it'll be more productive when you come in the morning without having to worry about gathering everybody for the stand up. Time boxing will ensure that the experiment or the trial has a fixed end and can say up front what it is. They want to measure. What are you going to learn? How do you know what you've learned from the trial? I'm going to get this. This is a form of proof. We want to show management, for instance, that it really works for our team. So we want to show that those people who are opposed to our idea, we want to show them that they are wrong. Because if we run an experiment or a trial, we'll have some evidence. So here's the bad news and I'll be talking a little bit about this tomorrow. People, and that means us, people are not convinced by data. We like to believe that we are. We like to believe that we are influenced by logical argument, but the evidence is unfortunately that we are not. And in fact, there is often another bias that appears when faced with real evidence and that is we become more strongly entrenched in the idea that we have always held it's called the backfire effect. So don't think that you're going to show even the result of one trial as evidence that's going to convince other people there are better ways. Use some of the patterns from Fearless Change. Involve them. Bring them in if you're trying to show them agile works. Let them try it. Let them hear some good stories. Remember I started by saying how convinced we are with stories as though that were a bad thing. That is a bad thing on the one hand, but on the other you should use it. Stories are convincing. If people are happy with agile or whatever your idea is have them share those stories. Have them tell each other. Here's what worked for us. Not with the idea of laying out a logical argument but sharing experience. Here's what we tried on our customer was happy to solve a problem. What we know about our organization what we know about our teams what we know about us is that we are what's called the context adaptive system and that means it's almost impossible to solve a problem because as soon as you introduce anything as soon as you change anything you change everything and that side effect isn't predictable you have no idea what the end result of that small change could possibly be. So your only hope for changing something as complicated as hard to understand as your organization or yourself is to do some small things and watch what happens. It's called probe sense respond do a little trial see what happens watch and then on the basis of that result make your next small little trial and repeat I'm going to finish that slide I'll just start it again I'll just start it again I think this is not a good sign guys maybe we should do a small experiment what we don't want to do is get wound up with the answer to the problem there are very few problems we can solve in complex adaptive system we don't have the understanding we don't have the ability we don't have the will, we don't have the time we don't have the energy we live in a world now with a lot of problems I live in the United States I only begin to tell you about all the problems we're having right now and as far as I know the only thing possible that we can do is a little trial because ultimately it boils into this there are so many things we don't know and there are so many things we don't know we don't know and anytime we do an experiment there's risk involved and uncertainty and so we should prepare to be surprised I don't know if you know this gentleman Alexander Fleming? anybody? one and a half people good, okay so many of us would not be alive today if it weren't for Alexander Fleming because until the 1940s we didn't have the concept we didn't have the tools for dealing with infection and now we have antibiotics and we're overusing them and now we're going to face the same problem again very soon probably Alexander Fleming was not a very neat guy in fact he was very messy you can sort of get that idea from his desk he went away for two weeks on a holiday and when he came back he started moving little Petri dishes around and he picked up one of them and he said gee that's funny I thought I had cleaned these dishes and instead I see that some of them still had remnants of the bacteria that were growing in them but look here are some where the bacteria have been killed I wonder what happened now he didn't go into his lab that morning saying I am going to discover penicillin he was surprised by the behavior of the bacteria and the fact that his messy desk produced some results that he didn't expect and that's what you want you can't plan it out because there are so many things you don't know and in fact if you run every trial and you have the end result in mind you might not ever be surprised and that's not really a good thing my second favorite organization I hate to legal people here but Sipgate is a company in Düsseldorf, Germany and they are also transparent so if you go to their website you can look at all kinds of information about how they run their very agile company and they have a practice called Open Friday and they discovered it by accident they were doing trials and this is a quote from my friend Karina there who said we weren't even trying for that we were even looking for something called Open Friday it appeared as the result of a small trial and we learned so much that now Open Friday is a practice in their organization and that's exactly what you want to do prepare to be surprised prepare to learn now I often say you can't convince people with argument there isn't any reason for going into the idea of a trial or an experiment with the idea that you want to show those people but this is a good one we want management we want management to be on our side our team wants to go agile and what can we do to convince our management that does make sense because we know that management wait how many managers in the room oh come on come on alright we know management I'm going to say good things it's alright management management are smart people yes they are management are people who care management are people who want to support you but they do want evidence they would like to see what happened as a result of that experiment especially if it involves customer, suppliers interaction with others outside the company and you say things are better we can show clearly that our customers are happier our suppliers are happier we're working better with the testers things are better, measurably better they want to hear that send this long list of stuff here that I'm not going to this next slide is really dense and I'm going to make an offer to you that I do with all my presentations which is I know that you can download some of this at least from the conference site isn't that true somebody can tell me that but if you want to send me some email that was linda at lynda rising.org I will also send you the slides I will send you the PowerPoint and so you can give the presentation at your organization you can change it up and then you can read this very dense slide these are recommendations from books called the innovators hypothesis if there is one struggle that technical people have communicating with executives and managers they have a different way of thinking a different way of looking at the world different vocabulary concerns different pain points and if you don't address those all your technical arguments will go for naught yes they want to see your evidence but the things they care about are not the things that you care about as a technical person so you have to speak to the point of view of their world and if you don't it doesn't matter what kind of results you have what kind of evidence you have it's going to be as effective I found this quote from the vice president of product development at Shutterstock and he said when you have results from trials you kill off the hippos so a hippo is the highest paid person's opinion it's a good way to get to the bottom of a decision without relying on what some high level executive said at Shutterstock if a senior executive has an idea then everyone simply says let's try it let's test it let's not just adopt it or do it because it comes from the CXO everyone's idea is open for testing everyone's idea can be on the table for consideration not for discussion but let's do a small, simple, fast and frugal trial let's try it out it saves a lot of time here is the biggest danger the biggest problem our brains have with experiments even real experiments is that we have a whole list of biases that transfer what exists in the world that it makes sense for us and those biases never let us and there's no idea around them so our only hope is a bit of awareness so this is a report of a longitudinal study it was done in Hawaii it was done on a lot of men over 8,000 that's a big sign isn't it if the sample size was big it ran for 30 years that's good they were powerful they did this longitudinal study how many of you are coffee drinkers so automatically we can say you are biased are you not do you scan the newspaper or look on your phone when you're getting the latest headlines looking for benefits or drinking coffee come on, don't you do that yes, yes of course you do and probably journalists who write results of experiments are also coffee drinkers so when they saw this study which showed that at the end of 30 years those men who drank the most coffee were the least likely to get Parkinson's disease which is a neurological struggle that attacks a lot of people it's merciless nobody wants it the headline ran coffee protects against Parkinson's did you happen to see it if you had then you would have said yes now I can drink coffee and I can feel like I will be healthier and happier and Parkinson's free wow but they were wrong it's not that the data was bad nothing wrong with the method nothing wrong with the design of the experiment it was what the brains of the scientists did with the results and we do the same thing they said clearly the data show that if you drink a lot of coffee you will not get Parkinson's or your skin is minimized and they were wrong so I have my family carries the gene for neurologic researchers related to Parkinson's that is not Parkinson's my father has it or had it my brother has it my daughter has it and none of us drink coffee we drink coffee because we don't like it we have tried to drink it but we don't like it we really really don't like it we have an aversion to it even the sound and what finally we have learned is that those people who have tendencies for certain neurological disorders also have genetic dislike of coffee do you see the difference it's not that drinking coffee protects you against the neurological disorder it's that if you're going to get the neurological disorder you don't like coffee so the expression is correlation is not causation and when we notice that two things move together we want to link them in that way oh this must be a cause of an effect of the other when in reality we might have it backwards so the only thing you can do when you run your small, simple, fast frugal trials is always ask could we be misinterpreting the results could we have it backwards are we assuming that our results show one thing when in reality they show something completely different and that is so hard to do because we want our results to show something significant so we can have the headline coffee protects against Parkinson's that's what we want so if you carry nothing away today it should be this don't argue about it anymore don't have a meeting about it where you discuss it and you bring in a variety of opinions so that it takes even more time instead say what can we do here what small, simple, fast frugal trial what can we do that would help us answer this question and I don't mean this just for your organization or your team I also mean this for your life try it just try it the other benefit that will come from this change in mindset is that people will develop a culture of being curious instead of labeling I wonder if that could work of being open instead of labeling oh that's a bad idea well I don't know I wonder I wonder if it could work and that culture of openness that culture of experimentation will be the most valuable result of all your trials that that will change you into a creative organization that isn't afraid to submit ideas to try things to learn that's worth a lot there's a long list of things you'll have the slides so you don't have to go through all that and before you push back and say oh Linda, my company well we work with financial services and we can't always do a lot of experiments to that I say nonsense this first link is to a small organization that started out as part of the British government the British government is doing small, simple, fast and frugal trial if the British government can do small, simple, fast, frugal trials surely your financial services company can find a way and if you need some inspiration go to the behavioral insights team and now they're not only working with the British government they're also working with lots of other governments across the globe so if they can do it you can do it the other two links that I had there for sites that are not only collecting information about small, simple, fast and frugal trials they're going to try to give you ideas here are some ideas things that other organizations have run as small, simple, fast and frugal trials maybe you could change one of them adapt it to your organization and give you a chance to go and say what are others doing maybe we could do that too well I hope I don't have to do this more than one more time this is kind of a review for you take notes so I know the world has a lot of problems so when I think about anything these days I think about trying to solve some of those big problems and what I have to keep reminding myself is that those big problems don't have big solutions I think there was a man named Gandhi faced a lot of big problems and as I remember on one occasion he said what we're going to do is we're going to march to the sea and a march is really just a lot of little steps and it started out with a few people and as he marched more and more people joined and they all began to march together one little step at a time all those steps they led to something pretty big and that's the idea lots of little steps lots of little trials that's how we solve big problems that's how we all have to work together to solve those problems and you know you can see already I'm incredibly old I might not get there so you're going to have to carry on make those small simple experiments not just in your organization not just on your team we have to do that make the world a better place I hope we can I believe we can Namaste we have any questions we have 5 minutes for questions just trying to understand how do you differentiate from the Teota-Kata philosophy of doing continuous small what they call experiments compared to the trial kind of an approach that you are suggesting so I didn't understand the first part of the question so Teota has this Kata approach of doing improvement Katas where they would try and do small continuous increments, single factor experiments as they call it I'm trying to think if your approach sounded very similar what if there's any difference yes, no, I agree and this is not my approach this is sort of a combination of things that have evolved from a lot of sources and the realization that in my long history I have never seen anybody even take a remotely scientific approach to making decisions and when you think how smart we are and how much we care how poor we are in decision making when I know we can do a better job and we have severe limitations we cannot do real experiments so what are we going to do so it's not really my idea it's the combination of a lot of things including what you mentioned and all the books that was just a few of them lots of people have ideas about how to proceed and the good news is that this is happening I gave you some sites for the behavioral insights team many governments now around the world including my own at least until the president administration also had a behavioral insights team was also doing small, simple, fast, frugal experiments it's the only way forward for all of us because governments can't really do scientific experiments either is that okay? yeah


In the previous lessons, you learned how to import products from your source site to your Shopify stores. And you also learned how to create wonderful and converting product pages with all of the relevant information inside. In this lesson, you're going to learn how to create a killer homepage, which is very important for the success of your store. And that is because usually when viewers enter your store, the first thing that they would usually see is your product page. And that's because when you're running ads, like on Facebook, for example, you're targeting the viewers to your product page. But in many cases, the viewer is going to go out of your product page into your homepage to see what else you have to offer. And to also check out your business and make sure that it looks like a real professional business. Everything needs to be on point. Everything needs to look professional, while all keeping it on a budget, which is what we're doing in this whole course. So let's go on to creating a wonderful homepage for your dropshipping business. The first thing that you need to do is on your Shopify dashboard on the left side, click on settings, then click on general. And now there are two things that we need to do here. One is change your store name to your business name. So for example, since I bought the domain doggydogclub.com for this website, I'm going to call this business or the store name doggy dog club. And then scroll down to the end of this page and under the store currency, change it to USD. So now all of your viewers will see the USD currency instead of whatever local currency Shopify gave you. Go ahead and click on save. And that's it regarding the settings page. Now let's head over to the online store, click on themes, make sure that you have the theme that you chose in the previous lessons. So I went for the debut theme, go ahead and click on customize. And here is how your store currently looks. So first we have the doggy dog club, which is the name that we just chose for the business in the settings page. Now the first thing that we want to do is add an announcement bar on the top, which usually promotes something like free shipping or some discounts or a promo code that they have going on. So the first thing that you want to do on the left side is click on header and scroll down to the announcement bar. Here uncheck homepage only and check on show announcement. Once you do that, you may have noticed that the announcement bar just showed up on the top of your website. And it says announce something here, which is the text box that you see down here on the left. So here we're just going to write free shipping for all orders. Of course, you can write whatever you want. I'm just showing you guys an example of what you can do with that announcement bar. You can also change the background color of the announcement bar and the text. But let's leave it as it is for now and go back. And now let's move on to the rest of the options that we have on our homepage. So this is the first thing that the viewer is going to see when he enters your homepage.  And what we're going to do now is choose a cover photo to show all of the viewers who will enter our homepage. So on the left side, you have to select an image, but we don't have an image yet. So what you have to do at this point is head over to that resources PDF that you have for this course. Over there, you have links to free stock photo websites, which I talked about a few lessons ago. Go to those free stock photo websites and search for that big image that you want to showcase on your homepage. Of course, it needs to be related to the niche that you're going for. So let's go ahead and do that together. Since we're going for the dog niche, we're just going to go and search for dogs. This is the first site, second stock photo site, and the third stock photo site. I want to get a nice image which will attract dog lovers such as myself. So we're going to go with this photo where we can see a few dogs sitting side by side and it's really, really cute. If you're a dog lover, I'm sure that you're feeling the same feelings that I'm feeling when looking at this photo. So I'm just going to go ahead and download it. The next step is to go back to Shopify to exactly where we left off. So here on the left side, we clicked on that image with the text overlay. We're going to click on select image. Then you're going to upload a new image by clicking on it. Go to the downloads page where it's at and click on that image file. And there it is loaded onto your homepage. So once again, starting from the top, you have the announcement bar, you have your store's logo, and then you have this big photo of these cute dogs. We're going to go ahead and confirm it by clicking on select. And then if you scroll down to the text in this case, we're going to delete the text because I just want the customers to see the photo, but you can add text and feel free to do whatever you want. Just make sure it looks clean and professional. So that's enough for this image. We're going to go ahead and go back. Now you can go ahead and continue scrolling down to edit the rest of your homepage. You don't have to keep everything that you're seeing here, especially not in the beginning. We're only going to showcase the product that we want people to see on the homepage. So if you look on the left side, you have a title for everything that we're seeing here. For example, this image with text. So let's say at this point, we do not want to add this. So simply click on it and on the three dots over here, click on remove section. Do not worry, you can always add that section again by clicking on add section. And if you want to see exactly what you're looking at, simply click on the I over here. So if I click on it, as you can see it hit it from the front page. So that's how I know that I'm controlling this section over here. So in this case, let's also remove the text columns with the images. Now we have the featured collection. Let's keep that because I think we can make it look good. Next image with text overlay, we don't need it at this point, remove it testimonials, since we don't have any, we're going to remove it. And here you can have a gallery for photos, but at this point, we're going to remove it. So right now you just have your front page, the announcement bar, the logo, that big header photo, and we're going to add some of the products to the featured collection over here. So let's go ahead and edit that featured collection, go ahead and click on it. You can change the name, for example, to featured products or to anything else that you want. And here you have to select the collection that you want to showcase. So if you remember from the previous lessons, when I added that dual dog leash product to my store, I connected it with the homepage collection and I told you that you can do the same. If you didn't do it, you can obviously do it anytime you want. But once you do that, all you have to do here is click on select collection and then choose which collection you want to showcase here. So I have my homepage collection, which I connected one product to. So once I clicked on it, as you can see, it's showing up over here. Now I do have a couple of more products that I added to my store. So all I have to do is go back to those products. Let's do that really quick so we can see it here. Head back to the AutoDS platform, go to your products page, click on the product that you want to edit, scroll down to collections and add it to the homepage collection. Save that product and let's do the same with these two products because I want to add all of them to that same homepage collection. So once again, to this product and to these squeaky dog toys over here, collection, homepage and save.  All of those products in one click of a button are on my featured homepage. Go ahead and click on select. And now let's check out our homepage. You have your top announcement bar, you have your logo, you have your nice big image, which you can also add a text overlay to. And if you scroll down, you have your featured products, one, two, three and four. If you click on any one of them, you'll obviously be taken to the product page. And as you can see, you already have a store that's starting to look really good and really professional. So that's it regarding the featured products. Let's go ahead and go back. By the way, there's more options like adding more products per row and adding more rows. I can't go through each and every little option. But I am showing you guys how you can go ahead and create your store and have all of the important things that you need. So you can go ahead and play around with this, add more sections, see what each section does, and how it affects the overall look of your homepage. Just make sure that your homepage looks clean, not too messy, and that each feature that you're adding looks clean, professional and relevant, just like what we're seeing in front of us now. Now, another section that I encourage you guys to add to your homepage is a newsletter subscription option. So click on add section, scroll down until you reach the newsletter and click on it. Once you click on it, it will add it to the homepage. As you can see over here, subscribe to our newsletter, which is right under the featured products. So we're going to keep this one that we just made over here, we're going to click on select, and you can change the text over here. For example, let's keep in touch, go back. So here you have your subscription option that you added under the featured products on the homepage. That's enough sections for now. Once again, you don't want too much of a mess on the homepage, especially not from the start. Later on, start adding more things and test out each feature to see which one works better than the other. But once again, as you can see, the homepage already looks fine, and it's more than enough to get started. The next thing that I want you guys to do on the left side, click on theme settings. And here you can change the colors of your text and the headings and everything else. I'm not going to do it now. I just want to show you guys where this option exists. You can also change the typography, the fonts. But what I do want you guys to add is the favicon. Now what exactly is a favicon? You see these icons that we're seeing up here on the top of each tab. So Shopify has their favicon, AutoDS has their favicon, Pixabay, the stock photo website has theirs and so forth. You also want to have yours. It just gives your website a much more formal look and will give the customer a feeling that you are a real website and you want them to feel that connection. And the best news about this is you already have a favicon saved on your computer from your previous lessons. Remember that Hatchful lesson where you created your own store logo? This is exactly what we're going to use now. So click on favicon, click on select image. Now go to the directory where you downloaded that Hatchful folder that got sent to your email. And you'll see that one of the file names is called favicon.png. Go ahead and click on that and click on open.  That's your favicon. Go ahead and click on that and click on select. Now let's go ahead and save everything that we did. On the top right, click on save. And just so you know, this icon over here will also show you a mobile version of your homepage. The customer opens up his mobile phone, goes to your homepage. This is what he sees, free shipping on all orders. Here's your logo. Here's the main image on your homepage. And the featured products. He can simply click on them to go inside the product page. Let's keep in touch. Enter your email address. And that's enough for the homepage. Do not worry about the bottom footer. We did not talk about that yet. But as you know, you shouldn't worry because as you can see I'm going through each and every single thing that you guys need to know in order to have a successful and converting Shopify store. So go ahead and click on the exit button on the top left after you saved everything that you did. Now on the right side, go ahead and click on view your store. And voila, here is your store. And this is everything that you learned in this lesson. We have your top announcement. You have your logo. You have the big image with those cute puppies. Scroll down to see those featured products. Click on any of them to go inside that product page. As you can see, everything is optimized and everything looks good. And if you scroll down, you'll see that Shopify also added the other products as a form of cross sales to also try and sell them while we're trying to sell this product at the same time. Let's go back to the homepage, scroll down, see that subscribe button and do not worry that it still shows up over here. We're going to get to that bottom footer menu soon. Right now I just wanted to go over the main aspects of your homepage. And once again, as you can see, it's already looking good. And your assignment for this lesson before heading on to the next one is to create your homepage, go through everything that I talked about in this lesson and check out additional options that you have from the homepage, which I showed you guys, go ahead and make a nice, clean and professional, not too messy homepage. And I'll see you in the next lesson where we will start learning about store policies and legal pages. Do not fall asleep just yet. You need to have these pages on your Shopify store. And I'm going to simplify this process as much as possible for you. So go ahead and get that homepage that you were looking for. And I'll see you in the next lesson.


Hi everyone, Joe for jaspyscasebreaks.com coming at you with 2020 prism football mega box edition random team break number six We're gonna do the break itself first. I know this says four, but it's actually five We're gonna weigh five spots in the mixer right there big. Thanks to oh no Big thanks to nobody big thanks to All of these folks right here for getting into break number six And I know the next one is sold out and we're gonna line that line that break up a little bit Later and then unlock that football mixer. They're all the teams in as well So we're gonna do the break itself first and then a different dice roll for the giveaways For the break. Let's roll it randomized at six into two eight times for names and teams one two three and eighth and final time Brian Crouch down to Aaron Pettit after eight and eighth and final time for the teams Giants down to Broncos Here's the first half of the list right here All right, Matt Buckler Eagles Eric chargers Matt also dolphins There's the rest of this right here Matt salee with the bangles and of course a shot at The high-end mixer spots no trade windows in filler breaks here. Let's sort by column B If you're ever wondering how many fillers we needed accomplished to unlock a full break It's in the break schedule check that out All right, let's print that There's the mega box right there. Let's roll. We've got the green pulsars are exclusive in these mega sets There's the final print out right here And good luck. Maybe there'll be some surprises in this mega box. We saw one in the last one Nice silver toa in the last one. So let's see what happens here. I'll put ball in the background 620 left in the third quarter Packers are up 2510 After a failed two-point conversion attempt Good luck Michael Pittman, Jr. Josh Allen. We'll see him a little bit later today JK Dobbins as well. You know, maybe they'll increase their JK Dobbins could increase his stock after today Michael Pittman, Jr. Had a good game last week With this guy felt a little short Raheem Moser green pulsar and we got DJ Morris Sensational signatures green pulsar neon green pulsar autograph for Carolina That's gonna be for Matthew G with the Panthers It's AJ Dillon Shredavious white silver Anthony McFarlane, Jr. More green pulsar Dallas Goddard for the Eagles going to Matt Buckler And the last one here is Grant Del Pit and There you go All right, nothing earth-shattering there, but it's all good the the whole point of this is to win those mixer spots So Matthew down to Brian And everybody in between good luck. We're gonna randomize your names Two and a four six times. So it's gonna be top five after six. Good luck one two three four Five and six and final time after six Now from six on down I apologize sad times We've got him next time But I appreciate you trying congrats to the top five Mike Brian Mike Matt and Eric Matt Buckler. There you go Congrats to you Mike Mike Leon with a couple a couple spots there out of the five Congrats to the five or the to the top five spots I'm Joe for jazby's case breaks calm that breaks gonna happen a little bit later tonight So check it out on the schedule jazby's case breaks calm