to be a true leader would mean that strategic vision that you set is one that truly is linked to your value system. I consider my career to a large extent as bringing finance to the right side of history. The work I've done over the last decade has really been about bringing about the pricing of externalities. And for far too long prior what we had done was made financial decisions without thinking long term. So short term financial returns being the priority. We need to change that to make a decarbonised economy a reality. I think we will get to a point where I can look back and say this has been successful when ultimately every financial product is looked at with a sustainability lens. And decisions are made based on what is good for the planet's people and also profitable. I do think the sustainability should involve some pragmatism. And I think that that's a gap that we're seeing today. There will come a day where all financial products essentially have this component in sustainability in them. The decisions are not made without embedding sustainability. To me that is where the rubber meets the road and we can say that we've been successful in this journey. Sustainable finance will be finance. Love it or hate it, finance is the grease that oils the wheels of the world. It is a major lever of change. And I do think that in order for us to actually meet challenges that we have to meet the SDGs for example, there's no way that can happen without finance. Leadership is about bringing people along with you. What sets it apart from every other kind of management is you're setting a clear vision and bringing others on that journey with you. Now, in terms of what kind of leadership is needed to have real impact, it is being true to what I'm talking about. To be a true leader would mean that strategic vision that you set is one that truly is linked to your value system. The authenticity is key to true leadership. First and foremost I would say is acknowledging the watershed moment for me that communication is such a powerful tool. And that alongside advocacy which has always been a core of mine as I started out pursuing civil liberties and human rights has certainly shaped the person that I am today and even though I am working in finance and private equity and I've been in the bond markets, I've been able to take that and remain true to telling a story that could be a financial one, but in a way that shows the impact on people's lives. And I think that's been really key in my success as a manager and as a colleague in fact, and the ability to bring financial investors on the sustainability journey. My North Star has been how do I make the world a better place. I've only just changed roles and I've moved industry and I've moved country twice now in the last 12 months. So really I'd say that I have been out of my comfort zone mainly because I've taken a moment to reflect on my career and it's been a challenge I would say because I had the opportunity to remain doing what I do and do well still making a difference or taking on this additional challenge which means that I am out of my comfort zone and so for me it's learning this new industry I am in and the reason I've done that is because I see the opportunity to make real transformation in businesses. Not so long ago I decided to create what is my personal board of advisors. I have selected people who are now I would say allies from various parts of my life, various industry, my alumni group from CISL. It is so crucial to listen to both sides and see where it is that one can affect change. My advice is particularly for young women and mothers. I think that we have to do more to break the culture of expectation, this culture that one should go pedal to the floor in all areas of life. It was such a shock to my system when I became a mother and having to juggle that and my career and I wondered how is it that nobody ever shared this need to be a chef, a comedian, cleaner, driver, coach and then mom to people and also be head of investor relations or head of sustainable finance. It is possible but there needs to be a balance and I think empowering other women is quite key to that. What CISL did for me are two key things. First one being that it exposed me to other areas. Whilst I was an expert in certain areas of sustainability there were others that were almost foreign to me. The second is just a fundamental shift in how I tell the sustainability story. The sustainability challenges have been told in a way that people were not really listening until recently and the work that I've done at CISL around how we communicate sustainability has made a critical change in my career.


So thanks. So I'm going to talk about privacy invocation against the active counter-officerry and the counter-provenom wave oscillator. And once again, this is joint work with DVShakeable, Kymintro, and Thomas VDIC. So what is privacy invocation? Well, privacy invocation is a protocol where Alice and Bob share some weak secret eggs. And they want to iterate some uniform random key R. And in a passive case, there is a battery E here that has a side of the invocation E about the shared underneath X. And the E also sees everything between Alice and Bob. This can be done by a strong randomistic trader. And a strong randomistic trader is a determinist function. So the function takes the random source X and attains a uniform random CY. And they want to output some uniform random bit. And the trade output should be close to a uniform condition on the random seed and the side of the information E. So how do these two keobars do passive privacy invocation? Well, Alice just passed the random CY to Bob. So because both output, the iterated output of X, again, with respect to Y are the random seed. And because the random seed is the old random condition on Y being known, so the trade output will be random with respect to Y even though. And what about active anniversary? Well, active anniversary can change Y to some Y.9 equal to Y. So this breaks the previous construction. And this case has been studied a lot classically. And actually, this can be done with a two-round protocol by this week. And the protocol uses a construction called number labor trader. And that's why we study it in this work. And what about the quantum case? Well, the quantum case of active quantum anniversary still have the power to change Y to Y prime. But now also the side of information E is the quantum state. And this scenario comes naturally when you try to run some quantum protocol like QKD. And our result is we control the first privacy invocation protocol secure against quantum active anniversary. And this is done by running this week and construct the first quantum proof number labor trader. And I guess the weak point of our protocol is that we have a really high main entropy requirement. The number of the main entropy need to be bigger than over two bits. OK, so let's see how the DWO9 protocol runs. So this is the DWO9 protocol. I hope you can see it starts here. So first, at least use the number labor trader and the sample random formulae, random Y, Y. And it trades on K. Then replace the random seed. And if my change that to some Y prime, and the bob trades a K prime by that Y A prime, then bob sample another random C Y B and make a message authentication code. Use this K prime as a key to make and paste Y B and take back. Then even my change Y B and T to another Y B prime and T prime. Then at least try to check whether the make match. And if it doesn't match, then should you check otherwise both of them use another strong trader to trade X with Y B prime and Y B. So why is this secure? So let's discuss these in two cases. First is if Y equal Y A prime, then just because the trader is a deterministic function, then K will equal to Y prime. So at least the bob will have the same key on their make and the security just guaranteed by the make. What about if change Y A to Y A prime? Well, now we have some problems. So we have some K prime here that might depend on K, but it's different from K. And so those two make has different key that might be related to each other. And the make actually cannot guarantee security in this case. That's why we need number label trader. So number label trader is very similar to a trader except that the adversary also know the trader output to sound different seed Y prime. So Y prime is a seed that you can choose. So instead of just condition Y and E, E trade output is uniform, you also need to condition Y prime and E trade to resolve Y prime. Now if not, we know this is a number label trader here. So K will be uniform with respect to K. So K prime and K are kind of independent. So this is nice. Make can work in this way. Or more like if, yeah. So they were both if Y changes to Y prime. And how about the content security? Well, the previous work proved that the DW9 protocol is secure also in quantum case. But they didn't achieve a full privacy amplification against active quantum adversary because they didn't control the number label trader correctly. So we'll focus on number label trader. So what is the quantum proven on each label trader? And why is it hard? Well, the biggest problem is E prime here. So remember, Eve can produce Y prime as she wish.  So that's the quantum state E and the seed Y prime here. But remember that the basic quantum mechanics says if you do a measurement, then your quantum state collapse to something else. So E will collapse to another quantum state E prime. And so what you want about your trader is instead of condition on E, the output being uniform, it should be condition on E prime and the output is uniform. But that's a big problem because you cannot condition on E anymore. And the condition on E prime, you will lose the independence between X and Y. And the trader always needs the independence between the inputs. So this is a page talk more about this. So classically, the site information is not a big problem because people always condition on the site information being some value and X and Y are independent and nice. But in quantum case, if you condition on E prime and X and Y are not independent, this can be checked by an easy classical case of E prime just equal to E plus Y. And if you know quantum Markov chain, you might say, maybe we can use some quantum Markov chain structure to argue for independence between X and Y. But we try a whole bunch of combination. They either are not quantum Markov chain or they leave trivial information. So these don't quite work either. And so we bypass this problem by exploiting the inner product structure of the 12, the number of trader controlled by Lee. And actually use this structure at two different points. And this is also done by reduction to communication gain. So let's talk about the number of trader of E, Lee. So the trader is relatively simple for just to look at this. So X is a vector of T elements over Fp. Y is a vector of T over two elements over Fp, unless you are doing square, then it's over Fp to a T over 2. So the double line here is concatenation. So Y and Y square concatenations together. That's also in Fp to a T. So those are nice. And the bracket outside is inner product. So the output is an element in Fp. So the classical integration is this. We see inner product is a good 2-thousand trader. And then we just see this is a number trader. But obviously it's not. There is a really simple take. That's just Y prime is a linear function of Y, Y prime equal to Ay. Then you calculate the E trade output against Y prime. And easily by linearity, it's just 8 times the output of Y. But we want this to be close to a uniform condition on this. So obviously it is not true. But we say, oh, maybe it's just a linear function is bad. So we encode Y to something nonlinear. Maybe this will be a number E trader. And that works. So let's see this again. So this is a requirement of a number E trader. One output condition on output of Y prime is uniform. So the first step is use this X or A mark that says, if there is a Z0 plus AZ is close to uniform for OA, then the Z0 condition on Z is close to uniform condition on Z. And let's just match things together. So let's say Z0 is a number E trader output, and Z is output with Y prime. So this side looks close to what we want to prove. So we want to just need to prove this side. And this side now is where we use the inner product structure. So if you just plug in what's the plus AZ here, you have this nice structure of inner product with X and the function of Y and Y prime here. There's a really nice form here. So we reduce our problem to prove this inner product of this whole thing is close to uniform. And what's the second step? Well, so first we do some notation to make things easier. So let's say this whole thing is just a function g sub A of Y and Y prime. And it's really to show with some algebra solving polynomials. And you will see that this is at most two to one function. So this function only lose one bit of entropy from Y. So this is one bit of entropy. Then so g has lots of entropy, and X can also have lots of entropy. And because it's a 2-thousand iterator, you can iterate this out and run this out. So what about the quantum setting? Well, first step, we want to do the uniform exolema again. Well, there is no quantum proof, no uniform exolema proof. So we prove it also. Actually, we prove two exolemas. One is the standard version, whereas there is no two register ex not ex. This is just ex. And you say X inner product with A is close to uniform, and X is close to uniform. So the quantum part is now the information E here is all quantum states. So we prove those two exolema. And how we prove the quantum exolema is by generalizing a classical proof based on collision probability. So we define a quantum, sorry. So we use the quantum collision probability, which is defined by TSA, et cetera. So this is the quantum collision probability. The formula looks quite complicated. But the case we use is when A is the classical register, and sigma B is just rho B. So in that case, this is more manageable. And you can prove that the collision probability, gamma C is actually less than 1. So you feel more comfortable calling it a probability. And as a standard check, if you also put the B register as classical, then we'll reduce to the classical collision probability, so sum of probability squared. And so the good probabilities of this thing is first there is a bond between 1 and 2 null. So the transients with uniform and collision probability can bond each other. And this is like a Cauchy-Schrotz thing. And also you can just expand the middle term. This is an easy equation to check. So a quick sketch of how you prove the standard exolema is let's say this. Remember, we want to prove that this is true and that this is true. So let's say A in the product with x is z. So first we start with the transducer of z to uniform. And then we use the first equation to get that to a bound on collision probability. Then use the second equation to expand this algebra. Then you get to collision probability of x. Then you just use the first equation again to get the bound on transients of x. And you prove this. And the approval of the non-uniform one is similar. OK, so we prove we succeeded in our first completion to get this equation we want to prove. But the e prime is still here and it's still breaking independence. And that's really annoying. So how we deal with e prime? Do we carefully analysis its independence on everything? No, that's too complicated. So actually, how about just try not talk about it at all? Yeah, that's much easier. So this is done by a reduction to communication gain. And this reduction of quantum proof between traitors to communication gain is actually quantum common. And I would like to think that it's for a similar reason. OK, so how does communication gain work? So remember, we want to prove this thing. Inner part of x and g is close to uniform. Well, the idea is that it's kind of negation proof. So prove a contradiction. So if it's easy to distinguish from a uniform, then it's kind of easy to guess the exact value of this thing. Of course, it's a factor of P lose, but P is log size, so it's OK here. So we change our goal to guess the value of the inner product and rearrange everything into communication gain. So what you can do, you can get the set of information of e above x. So we have a list that hold x and send our quantum information e out to Bob, and even knows y, so Bob knows y. And if can produce the y prime equal y, so Bob will also output the y prime. And if need to guess the inner product of x and g, so Bob will output the inner product of x and g with respect to the same y prime he output. And now we successfully hide the e prime. e prime now is just the internal variable of calculation of Bob. And it's not obviously outside of this problem. And now this is the renational communication problem. So the usual communication problem will be Alice and Bob want to compute a function of f of x and y. But now Bob get to choose this y prime. So he can output multiple correct answers as Bob can output. Now we reduce this communication gain, but how do we bound this? The idea is use the inner product structure here again. And so we can just apply Fourier transform to which contract x. But if Bob can reconstruct x, then x cannot have too much entropy condition on e. So as a toy model, let's say it's Bob want to do communication gain inner product of x and y. And to make it even easier, let's say they are doing f2. So inner product is just the inner product of B string that everyone is familiar with. So if Bob can calculate x inner product with y for all y, then obviously he can construct this protocol of y to minus 1 to the x inner product with y. Then Bob can calculate x easily as this. So he prepare the uniform superposition of everything, then apply this protocol. So uniform superposition times the minus 1 to x dot y. Then if he just apply a headman, AVQ bits, then Bob will recover x. And so that's a toy model. Because in the real model, you need to change back to fp. And then you need to think about what GA do. And Bob don't succeed on everything actually. You are considered on low success probability of 1 over p plus epsilon. And the input is over uniform y. But if you check the maze, everything works out. And then we can get a bound on the main entropy of x condition e that depends on the success probability of this protocol. Log on by some here. And also this over to that get carried to everywhere that's entropy search hole. And then you trace back to everything. You can prove the security of the non-mailable trader. So a quick summary. We give the first privacy application protocol secure against quantum activity of the mystery by doing, by construct the quantum proof non-mailable trader. And all the trader has the main entropy requirement of bigger than over 2 bits. So obvious future question will be, can we construct a non-mailable trader with entropy breaking this over 2 search hole? So thank you. Any questions? So I mean just one quick question. So you proved that this non-mailable extractor is quantum proof. Like what would the difficulty be if you would try to prove some other non-mailable extractor is quantum proof? So I think this can be answered in two directions. One is extend the existing trader and the proof to quantum. And the other one is journalize these two other extractors. So the existing traders, I guess the most popular one, are based on alternative instructions. And a lot depends culturally on conditional site information, since they are independent. And as we talked about, we'll just change E to E prime. And we don't have quite a way to deal with E prime. And the other thing is extending our work to other things. As I said earlier, we use the inner product structure here on two points. So first one is we use this and the XOLMA to compress the variables. And the last one seems hard to journalize to other case. The other place we use is to do a reconstruction to bound the communication. Again, that seems to be doable. We tried hard enough. But the XOLMA part seems pretty hard to journalize. Yeah. Let's thank the speaker again.


Hi and how are you all today? The question says evaluate integral sin inverse x upon x square dx. So here we need to integrate sin inverse x upon x square with respect to x. Here we can write this as x raised to the power minus 2 sin inverse x dx right. Now integrating by parts we have let this be the first function and this be the second function. So it is first function into integral of second function minus integral derivative of the first function into integral of second function dx. Sin inverse x into, now here integral of this function will be x raised to the power minus 2 plus 1 upon minus 2 plus 1 minus integral derivative of sin inverse x is equal to 1 upon under root 1 minus x square right into integral of this function is x raised to the power minus 2 plus 1 divided by minus 2 plus 1 into, now this term is minus sin inverse x upon x minus integral 1 upon x under root. Now converting it in the form of a square minus x square it will be 1 square minus x square minus sin inverse x upon x minus we know that we can write integral dx upon x under root a square minus x square equal to log a upon x minus under root 1 minus x square upon x they both are into mod plus c right. So here a is equal to 1 so we will have this was minus 1 so minus minus will become plus over here so further we have plus log minus under root 1 minus x square also be written as minus under root 1 minus x square of this question hope you understood it well and enjoyed it to have a nice day.


Good evening, sir. I had a question, from what I understood about self-financing that you spoke about, I felt that there might be a need of a guide, so is there such a necessity and if yes, how important is the role of a guide? How important is the role of a guide in self-financing? Of a guide. See, when I talk about the inner dimension, it is not a difficult place to get, but it is an uncharted terrain. It's not a place where you have traveled. So if you are traveling in a space that you are not used to, it is definitely sensible to walk with a guide. Can I not do it myself? You can. Not that you cannot. You definitely can. It is just that to find that block which is right next to this hall, you may go around the world and come back and may find it. If you talk to somebody who's walked the campus, he will say, it's right here. Isn't it? If you don't ask and you want to find it yourself, you may go around the world three times and still miss it. For that sake, you need a guide. It is always this question is coming up as if, did you learn ABC with somebody's guidance? Hmm? Did you learn how to write A with somebody's guidance? Yes. B also? Yes. When that is the case, I don't see what is the problem. It is a huge problem everywhere. Can't I do it myself? Well, did you even learn A by yourself? You learned with somebody's help, isn't it? What is your problem when it comes to exploring an inner dimension of such great significance to you? Is it not important that you go with somebody who's already walked the path? Is it not much simpler and sensible? If there is no guide anywhere, of course you have to do it yourself, but it may take a lifetime.  But still, if I open my watch and put it into, mix it up and give it to you, the next three, four years of your engineering, you may be still fixing this watch.  I will just take away this watch into pieces and give it to you. You may spend three years just to put it back. A watch is not a new thing on this planet, isn't it? It is not a new thing in this world, but still you may take three years to put it together. So if you had a guidebook, how to put it together, you may do it in ten minutes, isn't it? So that's why a guide, definitely needed, I would say. Otherwise it will take unnecessarily length of time. Impractical lengths of time it will take, which is not necessary, because life is after all a brief amount of time.


Okay, so this is, this is from the very beginning of setting up a brand new business manager and just go ahead and click on the blue button in the top right create account. And then here we're going to just simply name it this, this doesn't have to be a corporate corporation, but you can just name it your real estate business whatever, whatever name you're going to be using for real estate, whether it's your name or whether you have a different name, you can put whatever name you want there. My name is my name. Okay. So you could put your name. No one sees this. Yeah, no one sees this information but you so this is not public information. This is just for, for the name of the account. Yeah, let's put realtor let's let's get a little, little, little more descriptive. So yeah, we'll put realtor perfect and then, and then your name you can leave your name there at the bottom, and then your business email on the third one. Okay, and then what we'll do also is we'll create a new folder at the top I know you have a bunch of bookmarks at the top. Maybe we can just make some room for a new one. So right here go ahead and yeah go ahead and confirm your email. So you want me to check it. Yeah, from here would be would be best. We confirm the email address and then that would that activates the actual account business manager so we're good. So now what we'll spend. So this right here is your business manager. And the way you can kind of understand it is every every personal Facebook page has an ads manager, and it's just mainly for that one for that one person. And when you have a business, sometimes you have different products or different services or different types of ads that you want to run. So Facebook gives you the ability to have multiple accounts, but you have to set up a business manager. And that's what this is. This is your business manager. So from here you can open up open up different advertising accounts, all within this one business manager. And this again with the ads manager it's only one tied to your personal account. This is tied to your personal account as well. A business manager or an ads manager, it's still tied to your personal Facebook account. But it just allows you more flexibility and more more access to more accounts should you need it you may not even need more accounts more advertising accounts. At this time you only need one anyways, but this is just in case you have, you may want other people working on your account so if you delegate this to other people, and you start to build a team, and maybe you have someone, you know, doing this type of marketing for you, but it's through the business manager, you're able to give them access to different parts of your business page without having to give them passwords, or without having to give them full access to any private information you can just give them certain access to certain accounts which will allow them to advertise if you you know, delegate it to them. So the business manager it just allows you to work with more people or for people to work with your account without looking at any of your private information. And so the business manager is for mainly for for real businesses that are going to that are going to be consistent with with advertising. So from here, what we're going to do is we're going to simply bookmark it so let's let's create a folder at the top, we're going to start bookmarking. We, there's a bunch of information here that we have to fill in, but we're going to start bookmarking as well so let's create a folder, let's let's call this folder business manager.  So the folder will be named business manager. So yeah, perfect business manager. Okay, cool perfect. Okay, so in here, there's going to be at the end of it there's seven main pages that we're going to bookmark and these are the only seven that you'll ever really need to know inside of the entire Facebook advertising platform, it's really it really comes down to seven important pages, and we're going to go over all those pages right now. So let's go back to the business settings to the Facebook one and you can close out one of them you have two of them open, you can go and close out. Yeah let's close out this one. Okay perfect so we can close up the email perfect and we'll be right here. Okay good. So let's go to let's let's go to bookmark this one let's bookmark this one and we're going to name this one business settings. Let's just hit the star, or if you just start okay yeah the star, and then we can just add bookmark and this is business settings in the business manager folder. Perfect. Okay good. Okay, so now to the left. What we want to do is click on pages. So let's click on pages over there to the left under accounts, and over here, this is where this is where we would have to. Now you don't have a business page yet right. So we're going to create one from scratch right now. Yeah, I don't want to miss. Perfect. So let's go and click on the blue button, and we're going to set up a whole new business page, and we're going to create a new page the third one down. Yes, create a new page. So I can add or create. Yes, you can. You can always add and see that that's like, that's the whole ability of the business manager is that you can, you can request access to other so for example, let's say you get really good at this and then you start a real estate team. If you start teaching and training your team how to advertise on Facebook. This gives you the ability because Gabriel now has a business manager account and not just an ads manager, because he has a business manager. He can click pages and request access to someone else's page and help them start running ads. So if you had a team, you'd be able to request access because they're going to all have their own business page. Your account would be able to request access to their page and help them run ads without needing to log into their account without needing passwords for their Facebook page. You simply request access, they get an email, they confirm it. Now Gabriel has access to run ads on their page. Yeah. Right. So that's the business manager that's one capability of the business manager. So for right here in your case, local business, you can go with local business that that'd be a good one. Because that's pretty much what what what you are is a local business. Now the page name. There's two different names that you have. In fact, go ahead and go ahead and leave this tab here, but go ahead and go to Facebook real quick.  Go ahead and just type in my name in the search field. David Cantaro. C-A-N-T-E-R-O. Let me show you the difference here. So if you just click on, if you just click on my name, if you see, let's see, click on people to the left and see if you can, if you can find me under people. Okay. The first one. So click on that first one. And then as you come over to my page, click on in the intro, you see CEO and founder at David. So go ahead and click on that one, David, my name, right there in the intro. That takes you to my business page.  Yeah, so if you click on right in the intro, you'll see my name, CEO and founder, little below the intro. It says intro. Yeah, this is your intro. Yep. So click on my name there. And this is going to bring you to my business page. So over on the other tab, the business settings. It's asking you for the page name. So the page name is David Cantaro, but my username is inspired digital. So as we start to build out these platforms, we're going to have, there's two names, you're going to name the page, Gabriel, that could be the page name. But the username, that's going to be, that could be something pertaining to your real estate business. You want to think of one name, and it's the username, it's the at sign. That's what we call a username. It's what we call a handle. So if people ask you, hey, Gabriel, you know, how do I find you on social media? Rather than you telling them, okay, we'll go in and type in my name. What I tell them is I say Facebook.com forward slash inspired digital. So it's not my name because if you, if you type in my name, David Cantaro, if you notice there was a million of them that pulled up, there's a lot of David Cantaro's. So to be precise and to really tell that person, hey, I'm here, you always want to give someone your username. So, so if you look at the URL at the top, the domain, the URL, Facebook.com slash inspired digital. So, so the inspired digital is what we want to be able to customize. So what I want you to do after, after, you know, after we're done today, think of that one name, it's not your first name. Your first name is going to go on the page. Yes, just like my David Cantaro. Yes, Gabriel, that name is going to go there for sure. But what we want to do is we want to eventually customize the username, the at sign. So, so back to the business settings. That's not the username. Go ahead and click on the other tab business settings. So over here, it's just simply asking you for the, for the, for the user name. Okay, good, good. Okay, perfect. So if you go back to the business settings, the what it's asking you for there in this in this one page name is the actual name so mine is David Cantaro. In other case, what I would do is I would put your name I, I like when it comes when it comes to business pages, some people try to put their business name. But what I what I found as far as experience, it's good to put your own name. So Gabriel just like that normal name. And then the username could be something like realtor or something like that. We'll think of a username later. The username is what you want to customize for every platform. And then the page name that's that's just going to be the name so that's fine so choose a category and see if pretty sure they have real estate. You could find real estate or real estate agent. Yeah, real estate. I don't know if there was real estate age. Yeah, it's just real estate. That's fine. And then, and then the address this right here does not have to be public. So go ahead and put put put your information there. Perfect. So we'll create a page. And so now everything is going to stem back to you it's all back to Gabriel it's all back to his personal profile he is the one behind all this. So, so, so what we're doing here is we're connecting Gabriel with this new business page. So this is an ID here it creates an ID. Yes, so that that's. And so if you if you go to the very very right click on view page, and that will actually bring up your, your new business page. And what we're going to do real quick is we're going to connect it, we're going to connect the personal pay or the business page, we're going to link it to your personal just like mine. So when you're on my personal page, right there in the intro, you clicked on my name and it took you to my business page. You can connect yours that way to or you can just not even connected there it's up to you. So, what would be the implication if it connected to the person. Go back to my page real quick go back to Facebook the other tab. Open up this one. Let's click on hit the back. Go back to my personal page. Most of the connections to answer your question when it comes to when it comes to just just Facebook in general, not not even just not even speaking of Facebook advertising not even not even advertising advertising is on the other hand. When you're when you're just speaking of just social media, Facebook, Instagram, all these different platforms when it comes to social media. 99% of the time, a person is going to end up connecting with you, finding you, requesting you, searching in the top left and finding your name, and, and when 99.9% of the time, it's going to lead somebody to your personal page. So, so when, when we're in business, it's very, very important to be able to link or to be able to lead that visitor to where we want them to be led. In my case with my personal page, knowing that the majority of the engagement and the majority of the connections are going to happen here. People are going to come across my personal page before they come across my business page. So with that being said, I want to be able to link them I want to be able to lead them where I want them to be led. So I'm going to put my business page there I'm going to put my Instagram I'm going to put my LinkedIn my Pinterest my Twitter, my website address. Right, because I don't want you to just stay on my personal page I want to eventually connect with you on these other platforms, I want to eventually connect with you on my business page. So, so, so that's why I really want you. So if a visitor came to my personal they're going to notice that okay CEO and founder at David Cantaro. Okay, let me see what that is. They click, and then they're on my business page. Right, so right there CEO and founder, you click on my name, and then boom, you're on my business page. A lot of times rotors, they'll put nothing there, or they'll put their brokers business page there. That's not what you want to do you don't want to become friends with me. And then I come to your personal page, and I click on the intro, and you're taking me to your brokers page. You should be taking me to your page. Okay, so that's where I recommend you put the link, but if you if in your case if you're trying to really separate everything, then maybe not even put anything on the personal page and just, and just completely. Let's optimize this one let's get this one up to up to par and really start just advertising this page and advertising only. Okay, for now, but you can always link. We can always link I have a video that I'll send you that helps you link everything just like mine. Okay, yeah I have a simple video once you watch it you'll be able to link everything in two minutes. Yeah, super simple. Okay, so over here. Let's let's put it and see so you notice right below the G right below the right below the profile picture the letter G. You have your name. That's what you name the page Gabriel right you have your name, and then you have the username. So when it comes to social media, you want to be able to have a username you want to be able to have one username for everything. So if you have a LinkedIn if you have an Instagram if you have a Twitter, if you have a Facebook business page, the username. Let's match it for everything. And the name is going to be for everything to Gabriel that name's going to be on every platform as well. But again, I don't. If I give you my name to search for me, you're going to find 1000 David's. So for me to really take you to my real page I want to be able to give you my username. And that's what I do so as I'm on podcasts, as I'm networking as I'm talking to people as people are asking me hey David where can I find you on social media. Hey just go and type and inspired digital do it on any platform and you'll find me. That's easier than giving them my name and they're going to find 1000 David canteros. Right. So, so the username, we have to, we have to run a page like add we have to get some likes on the page. First, I don't think you can customize just yet let's try. In fact, I don't know if you even have a name that you want to that you're thinking of right now, because the username. Again, when you go back to my, my Facebook, go back to my Facebook real quick. I have one name for everything. So, so yeah my business page that's the business page but below you see Instagram LinkedIn Pinterest. It's one name for everything inspired digital. So if you click on any of them click on any of them click on, yeah click on any of them Twitter, whatever. So if you notice, it's a clickable link, that's number one, it's a clickable link. But again, I customized the username. So if you want to find me on Twitter, twitter.com forward slash inspired digital. That's the username. That's what we want to eventually customize for every platform. Okay, is the username. And that's that's your business name. So, so it's not going to just be your name. That's not the username. Your name is the page name. But for the username. It's good to maybe have your business name for that one or maybe Gabriel real estate or Gabriel property. Yeah, something like that. Yeah, yeah, yeah, something like that. That's what we want for all the platforms and again I have a video I'll send you that will help you link that link link everything. So, let's go ahead and let's at least add a profile picture just just add anything for now just add hit the plus sign on the picture on the G. Yeah, hit that one and just let's just add any picture for now. So we'll add a button and we'll just do the send message button, but go ahead and click on that. So, and then just go ahead and click on contact you. And then send message, we'll just do the send message one and hit next and then you'll just click right here, messenger, click on that one. Yes, and then finish. Okay, so now people could just click it and send you a message on Facebook if they if they want to message you. Okay, perfect. So, this is again the admin views, but if you take, if you take the link at the very very top, go ahead and take that. You see the the the actual URL you got you got you got business dot Facebook dot com but let's just grab the Facebook Facebook dot com forward slash PG Gabriel yeah take from Facebook, all the way to the right. Let's um, yeah let's get all that except for business we don't need the whole link we just need. We just need Facebook so Facebook dot com forward slash PG. Let's grab all the all of that until the last number which is I think nine. Yeah I don't think that's your full page right there but you can try. But I think the one that's why it's so important to customize the user name, because right now. Yeah see so go back to that page to the. Yeah see so right now, this is my point. The page name, which is what you named it Gabriel that's the page name, but the user name. We need to customize that because right now if you want to tell tell anybody hey find my business page go to Facebook.com forward slash PG forward slash Gabriel dash. And then and then you have the 1108 that is all of your username. That's why we don't want to keep that we need to change that we need to customize it. So, so everything you have highlighted there. It's also up to the nine. So take it all the way up to the nine we can highlight it all the way to the nine as well. Well it's not just the ID but but that's by default. That's the username Facebook gave you.  And that's a long one so we don't want to be able to give people that we don't have to give people that link. Right. All those random numbers. So we'll customize it. All right so when he didn't leave okay so let me see. Well go back to it that's the full link and that's fine but but later on you'll think of the one go ahead and go back to that tab to the very very right. The Facebook one. The other one to the right of this one. Yeah this one so exit of this. Leave. Yeah cancel. So, so right here. This is, this is how you view it from the admin again the other one was admin view. This is also an admin view. Right on your profile in the top right in the right right next to the blue button promote. You see your little picture there. Yeah to the right yeah click on that and then go to the second one down so hit the drop down. Go to your second one down. Click on that one. This is this is how your page looks to the visitor. So this is so if I from my end go to your business page right now. That's what I see. So, so what you can do is you can let's let's go to bookmark it from here. Let's bookmark this let's let's call this on our business page. So add bookmarks, and this is going to be business page. Okay. Yes, business page.  There. Perfect. That allows you to view it from the admin and make any changes you can click on settings to the left. You can you can make all the changes edit everything you can hide the address all that from this view.  Pages were good there now to the left what we're going to do is we're going to set up an ad account, the ad account to the left. That is the account where you start running ads from this is where your credit card is tied to. So we'll just fill in the blanks now we could just put a credit card on file we're not going to run any ads anytime soon right now, but we'll at least fill it up fill it out so we can save and bookmark this page. So let's create a new ad account we're going to create a new ad account. Not that one. Excellent. This one is create a new ad account. So the one at the bottom. Yes. Okay, so this is, and what we're going to do is we're going to name everything that we start doing the ad account, the business manager, the Facebook pixel, the business info, all of this stuff, it's all going to be around the realtor name. So, so the ad account name is the same as the business manager name, which is your name, realtor. So let's go and put the same name we have in the top left that same name we're using in the top left we're going to use that same name for everything. So go to put your last name and then put realtor. Okay, perfect and then there's the time zone we're fine there and then next. Okay, good. So this is the ad account. This is where the credit card for advertising is tied to go to click on my business. And then create. And then over here, it's going to just simply ask for, for payment info. Go ahead and click on your name to the left, click the circle, check that circle there you go. And then to the right, you're going to go to the very, very bottom full control, manage ad account. So again, this is the business manager. This is the ad account that we're setting up everything is tied back to you. That's your, your, your personal profile Gabriel. So go ahead and click assign. So we're giving access to you. Add payment info. Okay, perfect. So there goes. Good. Okay, so there's that. Okay, perfect. So now here's, here's what we want to do now is let's bookmark this page. And this is going to be called add account. This is our ad account. Okay, so from this point on Gabriel, like, you're always going to be able to, you know, reach out to me, we're going to always be able to, to jump on calls, I'm going to be helping you a ton way past these, there, these few coaching calls. I'm going to be, be available for you when, whenever you need me for whatever ad whatever to strategize whatever, but every now and then every now and then something will happen to the account where I don't have an answer to. Maybe, maybe you got billed and you weren't supposed to be billed. Maybe, maybe someone logged into your account and they weren't supposed to log in something random. Anytime something random comes up, you'll have to reach out to Facebook. And whenever you reach, what's that? How do I reach out to you? So I'll show you, you'll be emailing them or your Facebook message them. But, but what I'm trying to say is, when you reach out to them, whenever you reach out to them, though, the number one thing they want to know is your ad account ID number. So that's your ad account ID number at the top. That's the most important number. So, so that's how they look at your account. That's how they're able to pull up whatever ad you're referring to. So if you have a question regarding an ad or if, if you were charged on a certain ad account. This is the ad account. So this is really, really important to, to always know and to, and to, and to save. Yeah, bookmark. So this is our ad account. Perfect. So I know a ton about this platform, but every now and then there's something that comes up that I don't know, and you'll have to reach out to Facebook and that's the number. Again, they'll want to know. So that's the ad account. Okay, perfect. So we're good there. We have that bookmarked. Now, what we're going to do is to the left, we're going to click on data sources. Let's click on data source sources and we're going to go to pixels. Now, we're not going to be able to set up the pixel just yet. I guess we can set it up, but we're not going to be able to really install it, because we don't have, we don't have, we need, we need some type of webpage to put the pixel on. But let's, let's at least. Set it up data sources. So data sources, click on that, and then you'll see pixels. I know you said something else. Yes. So this is the pixel over here. So go ahead and click on add and we'll just set one up. And again, just like the ad account. This is going to be the same name. So you can take away the word pixel and just leave realtor take away the S and just leave realtor everything is going to go around this one name. Okay, perfect. So continue. Okay, so now it's going to have us install it on the page, but we don't we don't have any pages yet. So we'll come back to this but go ahead and click on set up the pixel now. So we're going to continually add pixel code. And then here, all it's going to want us to do is copy that everything in the blue, that's your pixel. So, so everything right there that whole entire piece of code. That's what you would, we would copy, which is what we just did. And then we would paste it on your web page. And then the book starts to track activity because the pixel is on the page. So that pixel goes on every page, every in any page that that that you that you have. So as we go into our future calls, there's certain pages that I'll recommend when it comes to landing pages and and we'll we'll be able to put that pixel on on the pages. So let's just X out of this for now. We're going to we're going to just leave it there will X out. And and we'll come back. We won't bookmark it from here, but let's go to add add people. So go ahead and click on add people at the top to the right. Add people and then just go in and find your name. Yeah, add people.  And shade the gray to blue to the right full control manage pixel. Yep. And then assign. Okay, so again, everything is is connected back to you, the pixel, the add account, the business manager, everything comes back to Gabriel. Okay, perfect. So we'll leave that there pixel. And then once we install the pixel, and we put it on a page that red dot at the top that turns green. Okay, so that red dot will be green at the top once we install the pixel somewhere. Okay, good. So we're good there. So now to the very, very left. Let's click on brand safety. And then let's click on domain. This is what we'll eventually need. We don't need it. We don't need it right now, but we'll eventually need a domain. Whatever, whatever name you're, you're going to be bringing to the marketplace. So for example on mine, everything is inspired digital, the username for all of my platforms inspired digital. So whatever that one name is for you. That's what I would recommend getting the dot com on, unless you already have a dot com so if you have I bought it. Yeah, but I don't know if it's still. Yeah, I think I need. So, so again, that's your name, but what, but what name are we using for the username. Now you can use the same name if you want, you could totally just use the same name for the username. But, but whatever that username is is normally what I would recommend getting the dot com around. So we'll, we'll do that in the future we can, we can always come back to that so let's, we won't bookmark it from here, but we'll come back to domains because this domain is very, very important. We cannot run ads until we have a domain. Okay, so, so we'll come back to that that's fine. So now what we're going to do on the on the left hand side is we're going to click on, let's click on payment methods. We actually have to add our card one more time. What we added it to was the ad account. That's what we set up we set up a new ad account with that credit card, but the payment method. This is more of the default. So go ahead and do it again. Yeah. Okay, good. Okay, so now, now that card. We use that card but it's always good to have some type of payment method on this section payment methods. So that that's good. Okay, perfect. So now, now the last one over here to the left will click on business info. And all we're going to do is fill out all that business info. And that's it. Right here and the legal name of business that does not have to be a corporation that could be any, any, any name you could put any name there. So let's go ahead and fill this out. And this is this is internally so no one's going to see this public. This is not public information. This is just for Facebook. We have all the business info there. So now let's scroll down. One thing you want to do for sure is set up the two factor authentication. That's that's very, very important. Let's do let's do everyone. So anyone and everyone not just admins everyone. Let's make sure. I think you may have it set up already. So the bottom yes security go ahead and click on that one. And let's see if this brings us over to the setup. Yeah, okay, perfect. So this is very, very important because Facebook will Facebook will eventually require you to do this. So what I do is I just do, I just do the text one. So the text one. That's fine. You can use use the text one. So you'll get a text right right away from Facebook if someone tries to log in. Perfect. So we're secure there and that's that's good. Perfect. So we'll hit save there. That's the two factor authentication. Go ahead and confirm it here. Yes. Okay, perfect. So we're active there. We're good. Okay, so you can exit out of this one. We don't need that one anymore. Okay, perfect. So let's go ahead and expand the windows. And let's just go back to the business info back to the business settings. You can close out this page here this tab, you can close out this tab. And then we'll go back to and then you can close out this one as well. So we'll work out of this one. And actually, I think we're back at the bell. Okay, that's fine. Let's go back to the three lines at the top. And right next to FB in the very, very top, you have those three lines. Next to the, yeah, right there. So let's click on that and go to business settings. That's the navigation bar. So you can always click on that. Well, I'm not sure what that is. We'll go to the three lines in the top left and let's go to, let's go to ads manager. We'll go to ads manager. So now everything that we're going to be running and working out of is, is, is the realtor name. Okay, so now in the top left, what we'll do is as, as you navigate, here's something to know as well as you navigate, go ahead and click on. Yeah, excellent. As you navigate to the platform, sometimes Facebook will have you in the default account. Your default account is your, is your account is the one that's tied to your personal profile. So if you click on see more ad accounts, you'll see you'll see your personal one. So click on that, hit the dropdown and click on see more ad accounts. So down here, that's, that's your personal one, the one below. But what we're working out of is the realtor one. Okay. So from this point on, you always want to hit the dropdown. You always want to make sure you're working out of the realtor one. Okay. So from here, let's bookmark that one. That's, that's the one we want to bookmark. This is where all the ads are ran of. So when we click, when we start to run ads, this is where it all starts. This is ads manager. So let's just delete the rest of it as manager. That's all you need to put there ads manager. This is where we run ads from. Okay, so ads manager. Perfect. Now let's click on the line to the left. Let's go to, let's go to a billing. Let's, let's make sure we bookmark billing. Let's go to billing. And over here, we're going to click on payment settings. And you'll see it here in the top right, you'll see payment settings. So let's click on that payment settings. This is going to bring us to the page where it shows us our billing date and our credit card. The last, the last four digits. So here, let's bookmark it from here. This is our payment settings. We can name this one billing. Let's, let's bookmark it under billing or payment settings, whatever is easier for you. Perfect. Okay, so, so here's what's going on. When you, when you, when you open a new ad account, which is what this is, this is a new ad account, a new business manager, Facebook has you at a threshold as far as the billing. So every $2, your threshold right now is every $2, every $2 that it's spent, Facebook's going to charge that card. And they only do it for the first few transactions. So maybe your first, maybe your first four to five transactions, $2 transactions, Facebook's going to charge that card. So you're going to get a receipt, you're going to get an email for $2. And I think Facebook just does that to verify the card to make sure that the card is legit to make sure the card is going to be going through. And then as that card successfully processes for the first $2, again, it may happen four to five times, then Facebook increases the threshold, and they may increase the $2 to $25. So now every $25 Facebook's going to charge that card in a 30 day period in a 30 day period. So if you hit $25 in a 30 day period, they're going to charge that card. Now as they charge that card $25 and they charge it maybe, maybe several times, then they increase your threshold. And so as you successfully run ads, as actually, actually let me rephrase that, as that payment successfully goes through for for your first few ads, then that threshold will be so high, let's say for example the thresholds $900. And in a 30 day period, Gabriel only spent $200. Okay, so you didn't hit the threshold and that's fine. So that means Facebook is only going to bill you on the 31st. Right. So so right now because I've been running ads for so long, my threshold is is is high. And that's a threshold that I'm not going to reach in a 30 day period, which is totally fine. So that means that I'm only billed on the 31st. So if my threshold is $900, but I only spent 500 in a 30 day period. Okay, well I'm billed 500 on the 31st.  Right, that happened to me and I was pissed off and that's why this is so important today, because you don't want to be surprised with a with a credit card charge from Facebook. So that's billing that's bookmarked. Okay, we're good there. Now let's hit the three lines to the left. And we're going to go to, let's go to, let's go to audiences. Audiences are going to be the most important from this point on audiences are is the data that you start collecting from people who are engaging with your advertisements. So for example, go to Facebook. Let's just let's just go to open up the tab to the very left at the very top very left. Let's go to that Facebook over there. No, no, no, very top the tab. Facebook, the, the it says eight and then my name David Kenter, the tab, the top. Yeah, that's Twitter, we can close out that one but right here Facebook. Let's click on, let's click on on the house the little icon at the top. Let's go to the home. You have your this is this is my personal profile. And then if you click on the home at the top, the little house icon. This brings you back to the news feed. The news feed is what it's all about. So this is as you scroll through you see what your friends are posting. So go ahead and scroll down. Let's see what's what's going on here. This is the news feed. So this is where all everything happens. So this is where we start to see our friends posting, and then we come across ads, just like that. So go back up real quick. This, go back to the ad. So anytime you see the word sponsored scroll down to the hub hub spot I think it was the ad.  I think it's this one down right here. So hub spot. Okay, anytime you see the word sponsored. That's an ad. Okay, so this is coming from a business page that you don't like, you haven't liked it. This is coming from someone that you probably don't even know this is an ad. So right below the link there if you if you move the cursor, you'll see the word sponsored. And again anytime you see that you know it's an ad. So here's what custom audiences are. This right here is a video. So if you hover, don't click, don't click on it. Just hover over the video. It's what is it 13 seconds long. Yes. Okay, so here's what custom audiences are and here's the power of Facebook advertising. This video right here. This could be a 13 second video of Gabriel. This could be a one minute video of Gabriel giving seller tips. Or this could be a one minute video of Gabriel giving away a buyer tip. Hey guys, this is Gabriel just wanted to come on here and give you a tip when it comes to buying I know a lot of people are buying nowadays. Let me tell you how important your FICO score is and why you want to make sure your credit score is a is at a good number before you apply for a mortgage. It could be anything right we're giving tips on on real estate whatever. My point is is let's say for example it's a 13 second video. What Facebook allows us to do is is is not track the person by the name. They're not giving you the name that's not a lead. So they're not giving you unless that person clicks and goes to your web page and then gives up their name and email okay there's a lead. So right now, Facebook is just collecting the data they're just they're just giving you the ability to put everyone who who has watched the video, whether they watched it right here, we've been on this video for a long time. We've already watched the whole 13 seconds. So what this person HubSpot, what they're able to do is they're able to take that data, they're able to put that data in what Facebook calls a custom audience. So they know that Gabriel sat here and watched the entire 13 seconds. Even if it was 13 minutes, it doesn't matter. It doesn't have to be the full amount of 13 minutes or 13 seconds. What Facebook allows us to do is track it by three seconds. They can this this company HubSpot let's say for example it's a 13 second video, but Gabriel only watched it for three seconds. Okay HubSpot can now put Gabriel in a custom audience, and everyone who's in that custom audience watched our video for three seconds. But in Gabriel's with Gabriel, what they know what what HubSpot now has is the data of the fact that Gabriel watched it for 13 seconds. And now Gabriel is in HubSpot's custom audience of those who watched it for 13 seconds. Why is that so important for HubSpot, because HubSpot, they now know that they can run another ad to you, and you're going to remember them. Let's say that was a two minute video so if I sat here and watched it for two minutes. And now that person has me in a custom audience of me watching it. Even if they put me in a custom audience of those who watched it for one minute. Even if they put me in a custom audience of those who watched it for 30 seconds. Gabriel put out a two minute video, but now he has me in an audience of those who watched at least 30 seconds of it. Now what Gabriel is going to be able to do is take that audience and show them another ad. That's what this is all about. So this is not about putting out one ad and making sure that and and and and hoping that that person clicks and gives you all their information. What it's all about at the end of the day is consistently running ads to people who have who have engaged in previous ads. So Gabriel is now in their custom audience, you're going to see another ad from them. Without a doubt, you will see another ad because they know that you watched it for 13 seconds. Now go ahead and click on learn more click on learn more. Now what happens next, Gabriel clicked on learn more. Now he came over to their web web page, because they have the Facebook pixel. They know that piece of code. They have that code on this page for sure I know that for sure every everyone does. They have their Facebook pixel on this page. That's how they know Gabriel landed here. So what's going to happen next, why is that information so important, because now HubSpot, they know that you're somewhat interested, not only did do they have you in a custom audience of you watching their video for 13 seconds. They know have you in a custom audience of those who clicked and went to their web page.  If you click on get started, guess what go ahead and click on the orange one get started. Also, so now, as you click on that. Guess what, they also have their Facebook pixel on this page. They also have this specific page, this specific URL. So the domain at the very top, not only do they have their Facebook pixel on this page, but they also have this page set up as a custom audience. So again, they know that you got this far. So this is important data for HubSpot, because now what HubSpot, what HubSpot can easily do is they can easily run another ad to only people who landed on this page. Hey guys, this is a HubSpot. Hey, I noticed you got to our create a free account page, but you but you didn't fill out fill in the information to create a new account. So let me tell you why this is so important why it's free and why this is so much value to you and why you're going to want to set up your account now. That's a very specific ad going to a very specific audience. You see how that works. So so that's custom audiences. And that's what it's all about is being able to create these audiences of people that are engaging so you can retarget them and show them more ads in the future. That's that's that's what it's all about. That's that's Facebook advertising. It's all about these customers. So we see like a list and I can retarget the audience. Yes, man. Yes, it's not a list, but it's just an audience. It's just data that is that is dynamic and it continues to build it builds all the time as people land here. Facebook is just collecting that data. Yeah, Facebook collecting the data and putting it in an audience. So if you put your pixel on the page, and you take the link at the very, very top and set up a custom audience, which we'll do one right now let's just go to your go to any website go to go to go to your do you have a real estate website at all. Just just go go to it and let's just let's just use that one for an example. Let's just go to that page. And we're going to we're going to set it up as as a custom audience. Now it won't be a full usable custom audience because our pixel is not on that page. But what we can still do is we can we can just get the link. I can link my best to my domain right. I think you can link. Yeah, you can we can we can get your own domain and you can forward it. You can forward it to this one to any any page. But the pixel is the most important, but even even this one at the top, we don't even have to log in. Let's just use that link at the top. So, so let's expand this open up this window let's expand it. Let's just link at the top. Let's go ahead and grab that so X out of the red login. We'll just grab this at the top. Actually double click it double click it open up the link. Yeah, double click it yeah because all we need is the URL we don't need the HTTPS so copy everything except for the HTTP. We don't need the HTTPS so double click it. I think you got the HTTP. So let's just double click the URL at the top and just grab just the domain. Yeah, just what we need the dot com as well so everything to the right. Perfect. Just that. So as you set up custom audiences. Again, the custom audience is those who landed on this page. That's the audience.  We don't need this window. And let's go back to the ads manager right here. So we hit the blue one create a custom audience go ahead and click that blue button create a custom audience. So, these are the different audiences the different options website customer list video. Great. Those are the three main ones that you'll be building custom audiences around those who land on a website, those who watch your video, or maybe even a list of past clients you can create an audience of those people. And the reason why that could be very powerful is because if you have a list of your past clients last buyers last sellers, you have a list of all them. Those are people who don't need to see your Facebook ads. So that list would be uploaded to Facebook. Let's just say that's a random list that you have in your CRM a list of everyone's email that you did business with. Right. We take that list. We uploaded to Facebook as a customer list. And that becomes a custom audience. And again, the reason why that could be important is because these are people that already bought from me. These are people that I've already sold a house with these are people that don't need to see my ads. So what I can do with an audience is not only can I include them for future ads, just like we went over with HubSpot, they're going to include you they know you watched it for 13 seconds they know you clicked on the website. They're going to include you when they run future ads because they're going to always want to retarget you because you you you're in their audience. If I have a customer list, I also have an audience of my clients, but that's that's a list that I would use to exclude. And I'll we'll we'll go into more of that in our future calls, but but you can include and target a list, or you can exclude and not target a list. So a customer list of my clients, that could be a list that I use to exclude. So in this case, we're going to go website we have a website, we have the URL we just copied the link, we're going to create an audience around those who land on that page. So hit next. And so over here, and we're going to just do this as an example because that way we can bookmark it and we'll start filling in these audiences as we go. This right here, it's asking us for, for, yeah, see so we have to put that pixel on something we'll do this part later we got to put our pixel, we got to put our pixel on something first. So x out of this, let's just bookmark it without saving it. But I was going to create an audience around that that website anyone who lands on that website is in this audience. That's what I was going to do here as an example. We have to put the pixel on the page first so let's just, let's just create this is this is custom audiences, let's bookmark the name custom audiences and we'll just come back to this page. So custom audiences, and then we'll hit done. Perfect. So custom audiences, and we'll come back here so hit done. And then now let's hit the three lines to the left. And we're going to go to events manager. Perfect. And then our last, our last couple of bookmarks are over here. Once we add the pixel on a page go to an exit of this. Well, once we add the pixel on a page then all this information will be available for us and this is over here is where your pixel will be. So let's go to bookmark this for now. It won't be our final bookmark, because we want to install the pixel first, but once we install the pixel. This bookmark is our pixel. So go ahead and go ahead and save it under pixel. And we may have to read read read read read bookmark this one. Actually we will read bookmark this one. Once we add the pixel somewhere. Okay, so now hover over the blue triangle to the left. And we got one more bookmark custom conversions. And we'll go more into into custom conversions. Once we get our web pages, but this right here is the most important is your custom conversions. Let's bookmark this page. And this won't be our final bookmark, because we have to click the blue button and create one. And then we'll bookmark it from there. But let's just at least bookmark it for now. Custom conversion. Yeah, custom conversions. And we'll go more into this one on our on our third call. Okay, so now let's look at the bookmarks. What do we got in the bookmark folder. So let's go to the business manager folder. We should have, we should have I think eight bookmarks in there seven to eight saved. So we have, can you move that folder up. Are you able to drag. Let's, um, yeah, let's let's put that up a little higher. Okay, perfect. All the way around. Okay, cool. So let's look at that folder. What do we have in there we have. We have, we have business settings, business page, ad account, ads manager, billing, custom audiences, pixel and custom conversion. Those are your top eight Gabriel, those are the top eight. That's it. So at the end of the day, those are the only eight pages will ever be clicking on ever to be running Facebook ads. So as we move through our few, our next few calls will be will be filling in the custom audiences, we're going to fill in the pixel, we're going to fill in the custom conversions. And then, and then, and then the ads manager that's where we'll learn how to actually run the ads. So everything is in those top eight, eight tabs. So that right there is, is, is our, is our business manager setup and just our, our basic overall tutorial of all these bookmarks. So any questions on this part. No, I'm going to read your. No, I mean, I've got the idea, but from here to know if it's, I need to look at one more. Yeah. Yeah. So as we move forward through, through our next few calls will fill in, will fill in all of those and, and, and make sense of each, each bookmark. Yeah, I mean, it looks like you have a very clean your head, how very connected and the main and everything. Yes. Yeah, it's good.


It's not like you did here, but it was a wonderful one, and it wasn't your fault that they didn't make it as you did the greatest job anybody's ever done. Yeah, I'm sorry, I let you down a little. No, you didn't. No, you didn't. There's a lot of other folks, but not you. Is there own people in the party that create all the problems, all the conditions, start up all the divisiveness? Now they blame everybody else. But you came out of it in a good shape, and I just wish it could have been a few hundred more. That's right, we could have done just a little better, but we're not going to cry, nothing you can do about it. I'm going to take care of two days off and then go down to our favorite hot house. Well, I'm kind of low-key at Hertzletters, to tell you how much we all love you. We've been tears since you were at Waverly, and I'll just read it to you. You may not get it. You've thought well and hard. You'd carried your conviction to the standard of our party with eloquence and magnificent courage in 20 years of national service. You had no finer hours, no over the past few weeks, in which you awakened the support and the interest of millions of our people. As a fellow public servant, and as a Democrat for a friend of two decades, I'm proud of the brave and lightning burgers campaign you've waged. Come out, Burke. I know that you'll continue to serve America and the college freedom as long as you live by deep admiration and affection to young Ariel. That's right. Just great. I was so proud of you. And there wasn't a soul in this house, but what was standing around looking first happy, and then droopy, and well, you were just magnificent. And so was Ariel. Ariel, thank you so much. Anything that we've got, we want to share with you, and we're just so proud of you. Next is coming on. I better let you go. Let me just have Mario say hello to you. All right. Burke? Yes, dear. Hi, dear. You emerged as the star of this. Well, but it's hard, right here. Even if it is on very slightly, slightly, the little end. Well, it was really a very good experience for both families and all of us. And I think you have a place in the heart of the people that are just always there. Remember, both of you doing huge, but last statement was just so eloquent and gallant. And just, I just love it. Wonderful. Gosh, I just wish we did it very quickly. And if you go away, I think you might tell all the states hello for me. That's exactly what we're going to do there. Okay. We'll leave about Friday. That'll be wonderful. By tomorrow, I think.  Isn't it pretty? Can we get back? I love it. I love it. Call me so you can get back. When we get back, I'll give you a call. Just one second. Yeah. We love you and you are wonderful. And whatever we got, we'll divide it test to test with you. Oh, thank you, Mr. President. Goodbye. It was a great experience.  Thank you very much.


In today's video, we're taking a look at the one of one Magic the Gathering card, and is this a good idea? What's up, guys? We're back with another video, and yes, this is a video discussing a Magic card. Let's just throw this out there. This video is not sponsored. Let's continue with that in mind, but Magic the Gathering has just, I've seen this recently. It's a Lord of the Rings collab. So there's like a ring on the card. I'm going to show you guys this from an article in a minute, but it's a Lord of the Rings collab, and supposedly what I've heard, I haven't learned a lot of research on this yet. We're going to go through this article. It's a one of one, which means there's only one of the card. Like all the boxes that are printed, there's one time you can pull it. One person's going to get it. That's it. There's no other options. Now, for Yu-Gi-Oh, we have stuff like Starlight said, like one in 25 boxes, like, wow, that is extremely rare. It takes 25 boxes to pull like the Starlight Rare, Apollosa or something like that. And then it's like $1,500 because it's that rare. Now, think about a card that there's literally one. Let's go ahead and hop in and take a look. So on this MTGrocks.com, the rarest MTG card may be too rare for its own good. And that may be true. So we're just going to go through this and see what exactly the deal with this thing is. I figured this isn't Yu-Gi-Oh, but it's a trading card news. And when they get to something like serialized cards, where there's like a number on it, or it's like a one of one, that's kind of a big deal. That's a sports card thing that's been going on for a long time. And it's like artificial rarity. And I'm going to kind of discuss if I think that's a good idea or a bad idea. On this article, it says, throughout reason sets, Wizards of the Coast and Hasbro have been pushing the artificial collectability of MTG, more and more artificial collectability. That's talking about like a force collectability. So it's like, when you make something a one out of 10, so there's 10, 10 of them, you can pull one, two, three, four, five, six, seven, eight, nine, 10. That's all the options. It's just a regular card, but it has a number on it that they've limited artificially. So that's what they're saying there. It's not like, oh, I love Blue Eyes of my Dragon. I want to collect Blue Eyes of my Dragon. It's really cool. They're like, Hey, here's this card called the Ring of Destruction. That's a real Yu-Gi-Oh card. Maybe I should have said something else. I don't know. Let's just the Ring of D and there's 10 copies of it. That's why you want it. And they're like, but can you play it? And they're like, no, it's just one out of 10. Is it cool looking? Nope. There's just 10 of them. That's artificial collectability. Okay, creating new foil techniques, art treatments and serialized cards. So this is like kind of, it's kind of like Starlight Rear. So you could be like a Starlight Rear is kind of an artificial collectability as well, because they're like, usually there's a secret rare version of it or a super rare version of it. And then there's the Starlight Rear as well. Art Treatment Serialized Cards is what we're talking about with the numbers. Collectible Market has been more saturated than ever before. This is happening in basically every TCG.  They're printing a lot of them. So if you print millions of cards, how do you make it stay collectible for more than like a week, you know, because if, you know, there's so many different options, they become really cheap. So they're trying to figure out the perfect balance of how to make a collectible worth something and still print a bunch of it so they can make a lot of money. Despite collectibles being pushed to new extremes within every recent TCG set, it doesn't appear Wizards is slowing down. And the thing with Wizards that now I've done a lot of research on this ever since our Wizards fiasco, Wizards has been printing a lot of products. So they're, they're really shoving it down people's throats. But that's kind of a thing with trading cards in general. Like usually we release a lot of sets. That's kind of a thing. But they're apparently going super hog wild on this. So that's a thing. I think a lot of people are upset about that. If anything, Wizards is still ramping up, especially for Lord of the Rings, Tales of the Middle Earth set. I'm not going to lie, this sounds like a cool set because Lord of the Rings, awesome. Wizards, I mean, I'm going to do a lot of magic, but a magic card with Lord of the Rings on it sounds pretty fun. As announced yesterday, this upcoming universe is beyond MTG set features a serialized card more collectible than any other rather fittingly. This card is of course the one ring. If you have somehow not seen Lord of the Rings, the one ring is like the main focus of the entire series. Go watch it. If you haven't, I'm just going to just thank me later. Just go watch it while obviously poised to be incredibly expensive. There are some concerns, namely this one in three million MTG card could be too rare for its own good. I think that's literal. I think there's, there's going to be three million and there's one of them. So here's the Reddit post that it brings you to only one card has been printed of the one of one ring serialized 001 card printed with a captivating traditional foil treatment and ring inscription flavor text. This card can only be found in English language collector booster boxes and the odds of the collector booster, including the one ring serialized card is less than 0.0003%. That's very low. Collector boosters may also contain nonfoil double rainbow foilized serial elven dwarven or human soul ring cards. So I guess that like these are also serialized, but they're not one of ones that are probably one of a hundred or whatever. Elven ring art less than 0.01%. I mean, that's pretty rare. That seems like that's rare enough. And this is like by far like the most common one I guess. Oh, actually 0.25 and 0.3. So yeah, they're also really rare. Human ring non serialized ring cards mechanically identified to their serialized versions. So this means the number of collector booster box will be three million. So they did the math there based on like how many they're going to be. And they figured out there's going to be three million on estimate or whatever. So there's one total ring and there's three million boosters, you know, you get one in three million boosters. So that is absurdly rare. So if you compare that to a starlight rare in Yu-Gi-Oh, that's one in 2,880. So that's really hard to pull, right? One that spells an 880. And then you compare it to one in three million. That's literally not in the same ballpark. It's absurd. So this card is going to go for crazy money if people are interested in it. Let's just see what they say about that. The one ring, not going to lie, fire looking card. It looks amazing. I think it looks awesome. I think they did a good job with the artwork and how it looks. In case if someone missed all the hub up about it already, I have missed it. And this is what we're talking about. This incredibly outcard will be technically be the rarest in MTG's history, which should make it the exceedingly expensive considering a single MTG card sold for 800K. It's not entirely unreasonable to imagine it selling for $1 million. I don't know. Will it sell that high? I know. I know it's like the rarest one because if you go back to like Alpha and stuff like that, they have like what, 1,100 rares or something like that. I don't know. I think that's they're around the right number. So that's 1,100 more basically than the one of one. But that's also from 19, what 93 or whatever. So 30 years at this point. So 30 years old versus this, which is brand new. So will it actually get to the million? I don't know. But it's also a lot rarer than those which are already extremely rare. So maybe it could be. That's absurd to think about, but a brand new card you own for a million, I guess it's possible. In reality, however, the Persector price tag might be a little wide of the mark. Yeah, that's what I think. After all the brothers were serialized cards all sold for significantly under their theoretical value, which we calculated. So they calculated that they're saying it could be a million, but it's a brand new card. People probably aren't that interested. There's no nostalgia connected to it. Stuff like that. Ultimately, until the card is axon players hands, there's no telling how much the one ring will be worth. So I'm guessing this is unplayable because this looks like the script from the Lord of the Rings text and stuff. So I guess you can't play it. It's just a collector card, which means there's going to be no value for it being played. You know what would be crazy is if it was actually a really good MTG card and there's one guy that has it. He's just over there just waxing people with it and nobody can do anything because there's only one of them. Curiously, despite the card's rarity preeminence, guesses about the value vary a lot from one player to another. Reddit user, this guy, for instance, suggests the rather tame guess that it'll be worth 10 to 20K easily, maybe more. On the other end of spectrum, it could be worth six figures with the value only increasing beyond that. I think 10 to 20K is probably low for a one-of-one. I think it'd probably go for more than that.  True, it is. But also, if you think about 10 to 20K, Pokemon cards have like black labels that grade. I think it was the Moonbrion that sold for like $12,000 in a black label, and there are hundreds of thousands of that card. You could argue, well, it's a black label, so there's only like one of that, you know? So it's pretty rare, you know? There's only one of this black label. Yeah, but there's hundreds of thousands more that could be graded. You got a lower end version. Like this, there's only one of this card ever, assuming they don't reprint it, which I wouldn't put it past them. I think that 10 to 20K, I mean, that's in the same ballpark as black label, new Pokemon card. So I think that it could probably go for more than that. We'll have to see. As standardizing as the one-of-one card may be, the one ring simply doesn't come close to the black lotus. Yeah, as we said earlier, a lot older, a lot more iconic, playable in old formats. Thanks to its prow and prestige, black lotus has long to be seen as the ultimate MTG collectible. This has allowed pristine examples of the card to obtain ridiculous prices while the one ring may be rare. It's unclear if exclusivity alone will command a similar price. Yeah, there are so many different things. It's just exclusive. I will say it looks cool, but it doesn't have the nostalgia. It doesn't have the, uh, you know, the playability. It doesn't have like all the memories connected with the black lotus that all the people from back then have versus this, I guess you could be like, well, Lord of the Rings does, but Lord of the Rings wasn't a trading card game that you were really into for the most part. There was a trading card game, by the way, but it wasn't that popular. So this one-of-one ring coming out really begs the question of like, should we be making serialized cards in trading card games? In sports, they do this a lot because sports are not a trading card game. They're simply collectible. All you're doing is collecting the cards. You can't play a game where you're like putting Babe Ruth down. He's hitting a home run against your opponent or anything like that. You're just collecting the card because you like the players in the sport that you're watching. CCGs are a lot different because there's a playable side and there's also a collectible side. So a lot of the collectible side comes from it formerly being playable, it being in an anime that you watched, stuff like that. The anime kind of equates to watching the sport, like you're watching a sport, you're interested in it. You watched in the anime, you thought it was awesome. The anime with blue eyes, white dragon blew away like, you know, Yu-Gi's grandpa or whatever in the first episode. But then there's that whole thing of where you played that blue eyes deck as a kid and you really liked it and it was terrible. But then they made more blue eyes support in 2016 and you kept playing it then. And then that adds to the lore of the blue eyes. It's not just anime, it's also playable, but not very good. You played it in a tournament though and you once got a, you know, a big match win and it was amazing. And all this stuff comes together into one to make the most collectible possible thing. But with this one ring, it's interesting because they do have that artificial scarcity. Old stuff has scarcity because it's been around for a long time. It's been destroyed, it's been played, it's been lost, it's been thrown away by your mom. All that stuff is included in the last 20 years. But when you have just printed it like a box, so this new Lord of the Rings set, it's literally not even out yet.  Like they're immediately going to be looking to sell it probably for the most part, unless they're like literally searching for it for their collection or something like that. It just doesn't have the same scarcity because this was artificially made by the company saying, hey, we're making one of these. So if you pull it, it's great. So there's some negativity to that. There's also like something cool about it, putting a chase in a booster box. I think that this is something cool that you can do if you are also making the rest of the set good as well. I've always been a big fan of Starlight Rares and Yu-Gi-Oh! They aren't serialized, they don't have numbers or anything like that, but they are very, very difficult to pull. And if the set they are included in is awesome, like there's a lot of great playable cards, and then you have that potential to pull that really big chase card, it makes opening that box that much more worth it because you're not only going for those cards that you want to play or collect, but you also have that small chance of hitting like the lottery or hitting that big card, which as a pack opener, I think is really, really fun and I think it's cool. But when you go too far down that lottery like chase route and you end up just going for those like numbered cards or those super high rarity cards that you pull one every 2000 boxes or whatever this is going to be, it's going to be even more than 2000 boxes to this point. And you like forget about the people that play the game. You forget about the people, the low-end collectors who just want to collect like cool $2 cards and stuff like that. You can lose a lot of your audience and it can go the complete wrong way. Now, I don't know much about this Lord of the Rings set. I don't know if it's a good set. I don't know if it's going to suck. Maybe it hasn't even been announced yet, but I think that the key with this thing, it's okay to put a one-of-one card in the set, I think. But if this is the only chase of the box and they're selling garbage just so you're basically buying a lottery ticket to get a one-of-one Lord of the Rings card, I think that is bad. But if we were to see Yu-Gi-Oh do this and include it in a really awesome set like Magnificent Maven's last year, where we had those secret pharaoh rares, and we had those awesome reprints that were very affordable like $4 and $5, you're able to get your Apollosis and all that different stuff, and then you had a one-of-one chance while also buying that, I think that would be really exciting. So I figured I'd talk about this.  It's amazing. I don't know if Yu-Gi-Oh will ever do it, but I am interested to see what happens with this. If it does get pulled, like honestly, in theory, it could never get pulled. Like there's, you know, what 3,000 or 3 million packs we said. Like what if those packs never get bought and nobody ever pulls it? It could happen. Like it's insane. So I'm interested to see if somebody actually pulls it, and then if they sell it, what does it go for? Does it go for auction? Are they going to sell it privately? It's just going to be fun to see and follow, and I think that it would be interesting to see it happen in Yu-Gi-Oh. I don't necessarily want it to happen, but if it does, I think it would be fun. It seems like magic and Pokemon always have a lot of news going on. Like Pokemon having huge sales or magic doing something super controversial, but Yu-Gi-Oh, we're just hanging out over here doing our thing. So I guess we'll just keep that up. If you guys enjoyed the video, make sure to subscribe to the channel for more content like this, and I hope you guys enjoyed this update video on some current news.