Glory to God. I wasn't leaving here, something in my heart, and I know moms know this when you don't want any of your children hurt or anything happening. You always say, give it to me. My daughter lost her hearing back in October, and they gave her medications. They gave me no answers from two different hospitals, and I never lost faith or hope because I've had a mother who's been in three comas, and she got out of those three comas. My daughter didn't either. She was getting at that point that she was. She says, mom, is God really there? Grandma got back. I'm not losing my faith, mom, but sometimes I want to turn my back to God and Jesus. And I said, don't do that, Hayden. That's the last thing you should do. How we got here, it's something very incredible. The Lord uses people, and I'm sorry. They told me that she was going to need a cochlear implant, and they gave her the medication, and the medication caused her to be paralyzed for seven weeks in the wheelchair. We didn't know if she was going to walk again. It was the hardest moment seeing your child in the wheelchair and her hearing. I was like, what's going to happen next? I got no answers from doctors. They had to set up to her cochlear implant, and we came here, and everything like David said at the end, I said as a mom, I'm not leaving here until he prays over her. It was something in my heart. And I came up, and I asked a gentleman, because I seen Patrick, who was next to him. And I came to Patrick, and I asked him, can you call him back? Can he just pray for her, please? And he did. He went back there. David came out, and from then on, my daughter just, her hearing came back.  What was happening to you in that moment? And where I can't explain, I felt heat go through my body. I just can't explain it, but it felt, I was very shocked. I didn't know what was going on at the moment, but somehow my hearing came back.  These are, this is what I wanted. She was set for the implant, and I called the doctor's office. I called my insurance, and I said, no, I need another audiogram. And they said, why? She's already set. She can't hear. And what's an audiogram for those who don't know? So it's a test, they test for your hearing. When we got there that day, I told Hayden, I said, Hayden, you just sit there, and you just pray, and you just let them do what they got to do, the text doctor. We were there about two hours or so, an exam that takes, that's really fast, because they kept on connecting and disconnecting the machines. They were just like, what's going on? And I was in there with her in the booth, and I'm just sitting there, and Hayden looks at me, and I'm just like, okay. And then they would come in, and she said, are you sure? Is there anything wrong? Did you just go somewhere? And I said, somewhere, I go, I don't know what you're trying to tell me, but we've only been to this hospital and the other hospital. The same things you guys have, I have. Oh, no, no, but I said, is there something wrong? And she said, well, yeah, we think we're going to restart the machines. We're going to, you know, and they just continued, and Hayden was so annoyed. She was just like, they kept on just in and out, putting different things. I didn't get no answer for a while, doctor wouldn't even respond back to me. I knew why, but that was a, so we ended up getting the records, and that's what I wanted to see and her hearing vent from, started at 80, lost to 100%. She was lost, and now she's at 15 back again, so. And you have the medical report to prove it. Look at this. So explain what they're looking at. So we're looking at this here, where she was at, that she had lost her whole hearing, as you can see on the right and left, all this, the graphs there, where you lost of hearing, where you need a cochlear implant and stuff, all the way up to where she's at now on her right ear and stuff. And it says on here, where results were obtained in the normal healing range with excellent reliability. And to Jesus belongs all the praise, all the glory, and we give the Lord a hand of praise.  He's always with you. God bless you. You know, you look at stories like that, and you can't help but be thankful for the power of the Holy Spirit. It's Jesus who did that. You hear what I said? That was Jesus who did that. There's no denying, you see, what I love about miracles is you can't argue with miracles.


Intention, the underlying narrative of our monetary policy decisions was exactly to maintain the extraordinary degree of monetary accommodation that we have in place. And to this extent, without distorting price, we will certainly continue to exert pressure on market prices to deliver exactly the degree of monetary accommodation that we want. The second purpose is to transmit a sense that the presence of the ECB on the markets will be there for a long time.


This study found that short-term exposure to ambient fine particulate matter, PM 2.5, is associated with an increased risk of developing ventilator-associated pneumonia, VAP, in pediatric patients who require artificial ventilation in the intensive care unit, ICU. The risk is particularly high among infants and young children, as well as those with low body mass index or suffering from pulmonary artery hypertension. Furthermore, even at lower levels than the national ambient air quality standard, NAICS, a 50G M-Cubed, PM 2.5 exposure is still associated with an increased risk of VAP. This article was authored by Jao Mai Kui, in Myanmar, UNUMU, and others.


Hello, and welcome to where music meets science. My name is Scott Laird, and I'm a music instructor at the North Carolina School of Science and Math. Today, we will be introducing the term frequency and begin to relate the numerical information of frequency to the musical knowledge that you already have. Following today's lesson, you will have a working understanding of the term frequency. You will know the various parts of a sound wave and you will be able to calculate the octave relationships using your knowledge of frequency. So, without any further delay, let's begin. Any time you listen to music and sounds, I'm sure that you are aware that there are high-pitched sounds and low-pitched sounds and many sounds in between. Great composers write music that has many pitches ranging from high to low, and that keeps the music interesting. Many musicians choose their instrument based on the musical range of that instrument. That is, how high or low that instrument will play. One person may like the sound of a tuba or string bass, while another may be drawn to the higher sounds of a flute or a viola. All of these various pitches are a result of sounds that are different frequencies. So, another way to think of pitch is to think of frequency. If an instrument has a high pitch, then it has a high frequency. If an instrument has a low pitch, then it has a low frequency. But the question remains, frequency of what? And how can it be measured? Well, here is where the science comes in. Sound occurs when air molecules are forced together. After being forced together, they then expand farther apart, creating a wave-like motion of air. Look at the cone of a stereo speaker as it is playing music with a loud beat. Notice how the speaker pushes out with each beat. This compresses air molecules and begins the wave-like motion. Here is another illustration of how it works. Air reacts in a manner that is very similar to water when a pebble is dropped into it, creating a series of waves that move out in a circular motion. Think of the water as the air and the pebble as the sound. The sound waves move out from the sound source in all directions, getting quieter as it gets further and further away. A small pebble can represent a high frequency or high pitch. It creates small waves that are very close together. A large rock can represent low frequencies or low pitches. It creates much larger waves that require much more space to develop. So we can tell that the speed and the size of a wave relate to that wave's frequency. Also, we have learned that frequency is another term for pitch. But let's dig a little deeper. Let's look at the diagram of a sound wave. This is a diagram of the pitch A. It is the A above middle C on the piano. It is also the pitch that an orchestra traditionally uses to tune the instruments. Orchestras around the world tune their instruments to the pitch A. This is also often referred to as A440. 440 is the number that we're interested in today. Let's listen to the orchestra as it tunes. To unlock the secret of the number 440, let's go back to a diagram of a sound wave. This diagram represents the pitch created by a violin playing the tuning note A440. In order to unlock the secrets of the diagram, we must zoom in on the wave, just as if we were looking at it under a microscope. Now we are looking at a very small portion of that sound wave. We said earlier that sounds are created when molecules of air are forced together. The rise in the wave represents the time that the molecules are forced together. The fall of the wave represents the molecules pushing apart. So the y-axis is air pressure. You will notice that it happens over and over. This takes time. So the x-axis represents time. One complete vibration of a wave is known as a cycle. And this is how we begin to relate these pitches to numbers. Can you guess how many complete vibrations or cycles an A440 goes through in one second? The answer is in the name of the pitch. If you guessed 440 cycles per second, you were absolutely correct. This single vibration actually occurs 440 times in one second. This is the wave's frequency. The number of cycles or waves that occur in one second. Let's look at how fast that really is. Any time we hear that pitch, the A above middle C on the piano, it is the frequency 440 cycles per second. Let's listen to a few different instruments playing that same pitch or frequency. Another name for cycles per second is Hertz. So we might say that you have just heard several instruments playing a pitch that is 440 Hertz or HZ. So to more completely define frequency, it is cycles per second or Hertz. Now let's take a look at some instruments that tune to pitches that are closely related to A440. First, let's listen to a cello tuning. Is the pitch that the cello is playing higher or lower than A440? If you answered lower, you were correct. In fact, it is one octave lower than the violin A. Let's take a look at the diagram of the pitch that the cello played. After seeing both pitches as diagramed, can anyone guess the frequency of the cello? If you guessed 220, you are correct. When the cellist tunes their instrument, they hear an A440 and play an A220. This is because the cello is a lower pitched instrument. The cello's tuning note is A220 or 220 Hertz. Here are some other instruments that tune to A220. Now let's listen to an instrument that tunes to yet another A. Is this A higher or lower than the cello A? If you said lower, you are correct. If the cello A is 220 Hertz, then what is the tuba A? If you answered 110, you are correct. Let's look at a comparison of the graphs of each of these pitches. Let's listen to one more instrument playing yet another A. Using the formula that we have established, can you name the frequency of the bass' tuning note? The bass' tuning note is 55 Hertz or 55 cycles per second. Let's look at each of these numbers and try to find a pattern. Notice that as we move up one octave in pitch, the frequency doubles. Can you determine the frequency of the next octave above the violin? If you said 880, then you are correct. Might there be other frequencies that you could be interested in? Here are a few that you may find interesting. This is the lowest open string on an upright or electric bass. This is the lowest open string on a guitar. Let's review all that we have learned today. First, the sound is created by changes in air pressure. Second, these changes occur in a wave-like motion. Third, faster waves or frequencies represent high pitches. Slower waves or frequencies represent low pitches. Fourth, one complete vibration of a wave is a cycle. And frequency or pitch is measured in cycles per second or Hertz. Finally, octave relationships between pitches are represented by a doubling relationship. These mathematical relationships between pitches of frequencies can open a whole new world of understanding of music as you begin to use them more and more. In the next lesson, we will discuss the notion of complex waves and the unique sound of each instrument in the orchestra. I hope that you have enjoyed learning about frequency today and how it relates to our lives. I look forward to working with you again in the future. For now, so long from the North Carolina School of Science and Math.


here's this some this idea of of keeping these things separate all of this time um you know so what what really needs to happen is yeah we need to have a final review after hearing from the boards that says um we think we need to pull this recommendation out or we think we need to pull this recommendation sooner in time than the task force recommended some things like that that's that's the purview of the advisory boards um but once things make it to the to the to the comprehensive plan then they're treated like any other city project and that's when they are sub subject to the process metrics that dr waters is talking about but not now this is policy and concept and so I think that we need to compress this whole project uh and look at it with um a different kind of the lens we need to uh for one thing we need we need to look at um uh the social equity lens that that's been explained and we just need to decide well you know that's going to be part of priority based budgeting here to for maybe we can't implement that change until 2021 or 2022 but that's our goal everything the city does should happen through the equity lens and it's going to matter a lot for some things and it's going to matter hardly at all for other things um but but we cannot just decide that everything from the climate action task force is a separate project that's going to be evaluated and staffed separately because it's special because the climate action task force came up with it most of these things are things that the city would have had to do anyway and we should treat them like that all right thank you council member martin so okay council member waters thanks very vaguely so i i just wanted lisa as i'm scrolling through last week's materials i see pages 40 through 83 where that that collection of uh of what were proposed as goals can be found so i i see it there um are you going to want reactions to those uh in in you just asked a series of questions one of them was what what are we going to support this there's that there's a ton there to digest i understand what council member martin just talked about that it's got to get folded into the comprehensive fund and treated like like every other recommendation uh one of the differences is that that not everything in the comprehensive plan had the same kind of urgency as a crisis uh as as these recommendations um the one other piece to this and i and maybe it's not for us to worry about because in the priority-based budgeting process is where it'll be handled um you know all those recommendations uh even as i'm scrolling through them wondering about which of the what's going to be the impact in terms of reducing carbon footprint uh at what cost over what period of time as a way to score kind of like we would be scoring these in the priority-based budgeting process um that's a whole different level of analysis as i look at these to think and i'm certain i don't have enough knowledge in many of them to be able to score them but somebody does uh so at some point in time that's going to be helpful as well in terms of ultimately blessing these or however we're going to handle them i'm certain there's not a recommendation here that it's not a good one uh you people put a lot of thought into this um i'm just trying to wrap my head around uh what's the action we take i guess it would be for me then the action we take after we hear from wards was some idea of how it gets folded into the comprehensive plan and at some point in time some understanding of how we're going to how we're going to score these recommendations based on their impact on the climate or reducing carbon at what cost and then we can see what kind of time frames we have in here all right so i'm going to okay so i'm going to actually uh ask a question and uh and that is of mayor pro tem rosa i see all these hands go we could do this all night and if you guys want to do that that's fine um but i'm going to probably bow out and say i'm getting the sniffles or something but mayor pro tem rodriguez um what uh what do you think we should do i proposed an idea um how do you what format do you think that we should follow going forward because i noticed there's a couple of us we're just silent here tonight and i want to know you are thinking what do you want what do you think we should do to resolve and answer the questions of staff tonight and what process do you think we should move going forward to most effectively and expeditiously tackle this topic uh thank you mayor bagley you know i kind of got the impression when i read the report as well that seemed to be very high level to me in the concepts that were presented and there was not the level of specificity that i think we need to quote unquote make the sausage with right now um i think there's still you know some more work as far as getting some more input is concerned but outside of that so in as far as what was originally asked i was fine with the schedule as far as when they were presenting to boards and then my answer to when would that be brought back to council you know and asap is kind of my answer to that as well not knowing exactly how long it will take to compile after the august 10th meeting um but going back to what i started with as far as it being kind of a high level thing it sounds to me like regardless of what we're doing it's going to have to be dug in at uh vast uh you know detail as far as incorporating it policy wise and that's going to take i'm assuming multiple chunks going forward as opposed to for instance thinking that we're going to approve this one report and then you know the machine's working uh on autopilot at that point so that's kind of where i stand as far as our motions you know as far as our our way forward our path to proceed with this and i don't mind the the email portion as long as with i believe you had you added that the council responses would be sent back to all the other council members i think that that is important as well same question to you council member redog fairy what what do you think moving forward what we need to do to be able to move forward expeditiously and effectively well you know i guess i really wanted to know if we um direct staff to proceed to the next phase but and so they're able to continue the work but then in the meantime we're getting the you know we can direct so you come back to us and give us a more detailed account of what is happening with specifics in regard to targets and goals and what yours what and timeline so then you come back to that and then we can make recommendations throughout the process is that something that's feasible so then we are not holding up the program but we can provide input throughout the process does that make sense herald and so that question ties into the same question i asked both mayor protem and council member redog fairy so please answer what please answer that can you do what council member redog fairy just said and the same question for you how do you want us to move forward so i think the i'm going to touch on a couple of things think of it as an inverse pyramid we're up here and this is pretty high level and so we need to take it to the boards and commissions to get their feedback and input and then that was lisa's first question here's the timeline on those dates we will consolidate that input and then we'll bring it back to the council to go here's what all the boards and commission said and i think the question was do you want to have another presentation or do you want that and an informational item so then we're going to update you on that piece once we we take care of that then lisa's next question is is that as we look to the future in terms of governance do you want that to sit with the sustainability advisory board give us the ability to have ad hoc technical committees or whatever the other piece what what was the third question incorporating the recommendations into the council work plan council work plan and comp plan so the answer is council could say today we want you to go to boards and commissions and we want you to bring that recommendation back and then we look at the next set of questions once we see that and we can bite it incrementally or you could say we just want to answer all of those now so i answered the question but that is what your one thing i'm excited about i'm not casserole family that answer your question you know it did i guess what i envisioned is that we were going to be discussing the overall you know looking at what the recommendations are if we are in alignment with if we are in agreement with what they've recommended let's move over to the next phase that's where i the board piece then they come together figured out and then they're presenting they're walking us through the process i guess that's what i was envisioning am i correct and that's that's one question in there okay yes and i have the slides so yeah i would like to see it in that format but i don't want to delay any progress in the plan by just having us all reconvene to discuss this at mass does that make i'm actually gonna make a motion i actually move that we rather than doing the email i'm actually gonna move that we actually asked the herald herald and lisa give us a proposal moving forward and then we can respond uh to their proposal because we've got seven people and i i don't see any of us coming to any type of agreement on and i really think that the staff is best qualified to actually give us at least a starting point councillor christensen suggest that i think what you suggested brian is a good idea i also was going to suggest that you know just for the opportunity to have some input that lisa send us those questions and that we respond to her and that way we can read them at our own leisure and we all have a chance to respond however lengthy we want to um but lisa if you send us if we do do that would you please send us the slides that you did because we don't have those um um yeah i just don't want to rubber stamp things and have them go forward i mean we have very specific recommendations like all parking downtown needs to be for pay uh people need to you know we have some very specific recommendations in this and um i wouldn't i just wanted to go to all the boards and the boards that were suggested so that they have their ability to input give us input and give the climate sustainability or the climate task force feedback to um that's why they're advisory boards um anyway um so i would suggest that we do both but i uh you know i have a lot of faith in herald and lisa of course right so so here's i'm going to redo my motion the motion is i move that we ask lisa to send us the questions we all have the opportunity to respond in whatever way we feel appropriate and that herald lisa and staff take those responses provide us with the proposal how to move forward at which point we'll put her on agenda and talk about ways that we do may or may not disagree or how to tweak it that is my motion do i have a second i'll second it if you let me talk i councillor martin i will let you talk thank you then i second it there's something that i think everybody's missing out on which is that the recommendations of the climate action task force are not a project they are recommendations for dozens of projects which are to be considered by this council and by the staff individually in the future as we proceed with turning this into a sustainable community turning longmont into a sustainable community but everybody is trying to treat this as though it's this huge gigantic unmanageable project and it isn't so once the boards have said you know i mean what the board's going to say they're going to say the same thing as the climate action task force they're going to say we like community solar gardens let's put that on the comp plan or they're going to say community solar gardens are going to be obsolete in two years we should pull that off and not do that one not put that on the list but that's the entire level at which these recommendations need to be considered and we don't need the kind of deep dive that seems to be we keep returning to because we'll take that deep dive when we come to it in the comprehensive plan and if that can't if we can't get our heads around that then i don't know how we're going to make any progress what i am i personally trying to get us there and so we've got a motion and we've got a second and let's go ahead and vote on it and get this thing moving all in favor say aye aye i'll oppose say may all right motion passes unanimously we're moving forward with our climate task force plan that's awesome all right let's go ahead and go with mayor and council comments mayor can i do something real quick absolutely herald i think one of the issues we want to be true to the work of the climate action committee did and what you've done is now we will frame it in what we were hearing today in terms of working through those pieces and and breaking it in into its functional chunks to help answer many of these questions let's just stay true to what the climate action committee's developed okay thank you herald all right mayor and council comments council member christensen uh the museum is open again yay so go to the museum and everybody try to be kinder to each other and try to keep the community in mind and do the right thing wear your mask wash your hands stop being so mean to each other it's really gotten quite ugly in the last few weeks so thanks amen to that one anybody else all right is any manager any remarks herald uh no remarks mayor council i did um send you an email if you'll make sure to check that out regarding me this week great we saw that okay at least some of us did all right uh Eugene are you in here there he is still here mayor no comments all right great well thank you very much guys and i will see you all later and we're actually do we have a motion to adjourn sorry can we just adjourn by consensus anyone opposed to a journey all right we're adjourned all right good night guys


TfNN, headline, news update. Welcome folks. Dow. Dow industry is down 129, NASDAQ F193, S&P is off 44 yet a high volatility day out here folks. It started low, went high and came right back to the lows. Gold. Gold contract down $52.70 trading at $18.78 an ounce. We had silver down at $1.21, $22.40 an ounce. Gems off 51, 980 an ounce, light sweet crude down 261, $73.28 a barrel, notes and bonds. A 10-year note, traded down a full point plus four ticks at 1.1412, 30-year down a full point plus 24 ticks at 1.3002, and you had the 10-year right now, we're yielding 3.52. So we take a look at the last three months, the lows 3.3, the highs 4.2. We go to the last six months, and you're going to see 2.6 is a low, 4.2 is the high, right where 3.5. And King Dollar. King Dollar finally got traction, it's one of the jobs number of course. Up 1246 ticks, trading 102.996, the euros at 107, the yen is at 131, the British Pounds at 120 to 1 U.S. dollar. We're going to open and take a look at the spy first. What you're going to see out here folks is that. We closed at 2.1235, and you put this on a weekly, you're going to see that bottom line came up to the swing. The swing there had 545 million shares. Well, we closed over it, you know, we did 446. So when you close over it, it's saying, yep, you can go higher, there's no doubt about that. And we'll see how that shakes out, you know, be back down, but that's what, When you get a high swing, and the volume was decent, that can get back up there. My take is it's not going to, but that doesn't matter, it matters technically it can get back up there. We're going to take a look at the NBX100, the 3Qs, bottom line is that you get over the last swing, you actually, the swing you're dealing with in the 3Qs has 325 million. That swing, that's the 325 versus 326, I love it man. So it's not a failure on price and volume, it's a failure on price, because we went over the swing with 1 million more. Bottom line folks, get some sleep over the weekend, because you're going to continue to have high volatility next week. Great trade market. Have a great weekend, safe weekend, come back and visit Tommy Monday morning, 9 o'clock. Real, look at him folks.


Welcome to Access a Trader, the number one community for those who are committed to taking control of their trading in order to achieve success, profitability, and longevity. Thank you for joining us. Here's Dan Shapiro to help you find your edge, master your process, and own your future. Hey guys, good evening everybody. Welcome to another edition of the AccessaTrader.com Nightly Wrap-Up Show. I hope everybody is doing well. There was no video last night. Right after the close, I started feeling really funky and not in a coronavirus type of way, thank God. I didn't drink enough yesterday throughout the day. I think I drank like one glass of water, like at 10.30 in the morning yesterday, and then slowly but surely I just started feeling not great. I had some bad leftover food from the other day, and little by little I started having a migraine. I just felt all drained. It was one of those days I just couldn't feel up to even recording the video. I hardly got my chart work done yesterday, so I apologize. It really, really makes so much sense for us, especially at this time, to really try to pay attention to your health. Your body is not a game. You have to really treat it as a temple. Today I feel a lot much better. I woke up this morning. I drank a lot yesterday, migraine gone, everything back to work. Yesterday was actually a really, really aggressive day, especially yesterday, towards that monster pivot on Tesla. So again, guys, before we even go on to what happened today, just again, please take care of your health. I tweeted this out in the morning. I see so many new traders. When I say new, I try to use the guidelines somewhere like three to four years. Unfortunately, with this generation of, I need my information yesterday. Patience is just a word. It's just a word a lot of people just throw around randomly to kind of make a point. And I'm going to tell you guys this. As much as you want it bad enough, and you hear this always on social media, how bad do you want it? I don't care how bad you want it. You're going to be a better trader. I give you my word. You're going to be a better trader in year 20. You're going to be better in year 20 than you are in year two. I give you my word. And the problem with year 20 versus year two, it's like in year two of your trading journey, you're trying to accumulate all this information. You're trying to figure out who you are.  And you're trying to get everything literally a week. And it's like the theory of picking up your favorite novel, reading the first three pages of a 900 page novel, and you're disappointed why you can't figure out how the book ends. This is a long journey, guys. This is an incredible, long, tedious trial and error journey that you're going to want to quit 50 times along the way.  And this is on a good days. You're going to experience everything that's going to put you to the breaking point. You're going to have 20 crossroads. Do I continue to keep going? Do I quit? Your character will be tested. Your resilience is going to be tested. Your bank account is going to be tested. Your marriage is going to be tested. So how can you appreciate all this and try to experience the consistency that everybody wants when you're first two, three years? It just doesn't make sense. Guys, I've been really trying to hammer this point for many, many years. I know a lot of you guys have been watching this broadcast for many years.  Try to emulate some random avatar on Twitter with a cool picture of something. You don't need to rush. There's no finish line. There's no prize at the finish line. There is no trophy waiting for you. You don't get a check mark. You don't get anything. This is a never-ending journey. It's a never-ending battle to yourself. Anybody who tells you otherwise that you can do this and you can do this easily and it's simple and it's easy and it's simple and it's easy. I don't know what they're talking about, but they're not talking about trading. It is methodical. It is boring. It is hazardous. It's mental. It'll put you to the point of your darkest, absolute point in your life that the walls will be closing in, but the good news is, guys, for all you guys who are experiencing this in year one through four, the good news is everybody goes through it. Everybody goes through it. There's absolutely no difference between you or me or anybody. It's doing this for 50 years. Everybody's gone through it the same way. The only question is, again, what type of information are you getting? How are you processing it? How is it spotlight to your specific process? Are you even finding your niche yet? Do you even know who you are yet? Do you even know what you want out of this business? Everybody's going to turn around and say, I want to make money. Well, who doesn't? But the point is you have to be comfortable in your own skin. Most people will take longer than others to get there, but, again, just as a kind of a final point, guys, don't put this unnecessary stress on yourself. It's just part of the journey. It's part of the process. Okay, half-faith. Just half-faith. I've been saying this for years. Half-faith, okay, it will click, but you have to give it time. You will mature in your own time, and it will click on your own time as well. Let's get to the markets today. This 213 over-under number on the queues is like your neighborhood park's teeter-totter. Over-13 goes up, under-13 goes down, up and down, up and down, up and down. This is kind of the playground. The queues right here, this Mason-Dixon line, is kind of the playground for the Seasaw, the 213 Seasaw. Every time we reclaim, we go higher. Every time we claim lower, we go lower. And the most amazing part in this teeter-totter is how, again, how incredibly strong beta has been. Oil is all over the place. It goes down 3,000% one day today. I think the oil futures rallied back 20%. You have everything under the sun rallying at any given point. People are still frustrated because, again, they understand that the market, the economy, is still completely disconnected. The jobs market is shrinking. Profits are shrinking. Again, look at Intel today. It came out with news after the close. They talked about worldwide global demand, as you could possibly imagine, has weakened. But that wasn't the killer for Netflix. Intel is trading down, taking down a lot of the semis after the close. That wasn't the killer. The killer is Apple. They came out with news and said, well, you might not need you, chip guys. Much longer, 2021, 2022, we might release our own chip. Again, that's a big body blow to the semiconductors. But again, if this was 10, 15 years ago, and Intel came out with bad news, bad earnings, we'd have been locked down, locked limit on the Nasdaq 100. Not the case anymore. Again, new leaders, new economy, new stock market, new everything, new everything. But again, incredibly impressive how the bulls continued to build. Again, look, we can't rationalize. I think at this point, I think everybody realized, you can't rationalize this anymore. I stopped. Like I told you guys for videos and new videos and videos the last two, three weeks, I stopped rationalizing. I'm just literally playing in front of me until the bears really take control. And again, if you look on the cues, again, there are areas of interest in the cues that they can overtake. Okay, there's area here, that big move down a couple of days ago that went through three moving averages to test the 50D and move average. Can that get tested? Absolutely, right? Can they start reclaiming back here? Absolutely. But again, this teeter total line of 213 is getting a lot of traders frustrated. Again, if you're in the wrong names, if you're exposed to groups that are not doing anything, I see a lot. I see kind of a two-way effect here on social media. A lot of people who do trade beta and do trade a lot of high-flying tech stocks will say, wow, this is such a really good trading market. And it is. And you turn around and people are trading some other groups or investing in other groups and saying, wow, this is such a dead market. This is such a chop. But again, it all depends where you fit in this game.  There's different rotations every single day. Today, for example, you had Tyson Food talking about hell, this contamination and meat, now that we're going to be hoarding meat and beyond explodes. Beyond explodes. Again, by no stretch of the imagination am I going to be the guy that tells you this makes sense. What does fake meat have to do with a shortage of possible real meat? Most people who eat real meat will not eat beyond. It's just the facts. I like, for example, the Morningstar products, the meatless products, not because I'm a vegan, my wife started eating this couple of days ago. It actually tastes pretty good. So I don't think there was a direct correlation today with Tyson Food talking about hell. There might be a meat shortage, call up your favorite steak place, call up your favorite butcher, get as much meat as possible. That's what she said. But again, this is the reality, the big move. Today's Zoom, people a couple of days ago, let's open back up America. This is bad for Zoom, blah, blah, blah. Zoom right now is a 52-week high. So the rationale of this tape kind of goes out the window. I think it doesn't make a difference anymore. I think the safest way to play momentum, again, follow the options market when they are making very, very aggressive, repeatable bets over and over again and over again and over again. That correlates into your kind of your trading approach. Again, for me, it's Pivot's Channels. That's a very, very safe way to follow the hot money or potential hot money. Other than that, again, you just don't overthink. Just do what the market tells you to do. Some days, if your process will be highlighted, you'll have a good day, right? When we trade beta-beta, it's usually incredibly, incredibly moving very, very aggressively.  And again, those days, you kind of move out of the past. So going into tomorrow, again, and the reason markets sold off today, you had Gilead. And this is where, at first, you turned around and said, this is how we really know how good the market actually is right now. So in the middle of the day, you saw the futures kind of tank, right? You saw the futures start going lower. Apparently, Gilead accidentally released their data of their COVID drug truck, right? It was very, very lackluster proof not to be this magical formula that they're going to save the day. And the futures started coming in. And the Dow was up like 300 points, came in to like up 50, then rallied back up 200 points. And I turned around and said, wow, that is pretty amazing. The reason why it was so amazing, if you guys remember, we had this monster rally last week on Gilead, right? Potentially coming out with the Silver Bullet, the Magic Pill, the Magic Drug. And the fact that the market didn't sell off, right? Really aggressively two, three, five hundred points, a thousand points on the possibility of a failure, at least in its initial trial. You had to turn around and say, man, this is incredibly bullish. Now again, you look at the final tally and you look at the scoreboard and you say, wow, everything's flat. The Dow is flat. Dow is up, you know, 30 points. S&P and ASIC were flat today down a little bit. But again, if you think about the sentiment where we were a month ago, if we would have had this news, what, two months ago, that Gilead was like the white shining armor knight and was going to save the day and their first trial kind of flopped, okay, we would have been down 2,000 points. Instead today, very, very orderly moved back to the downside, spiked back up, moved down to the downside.  I think for me to get bearish, or at least bearish sentiment, I think at least, if nothing at all, the cues are going to have to reclaim. The bears are going to have to reclaim this 209 level. This 209 level is the 10-day moving average. So I don't have a good feel yet, right? I really don't have a good feel of kind of what I want to see tomorrow Makrowise. But again, you don't need to guess, okay? That's the beautiful part about trading the most aggressive channels, the most beta names with the biggest average range. You don't need to guess. You kind of just wait to see how it plays out.  This is a negative sign, right?   So, you know, maybe 60, 40 cell bias going into tomorrow. But I definitely want to see for me to get very, very aggressive on the short side. I want to see the bears take control of the 10-day moving average, which is below, you know, which is below 209. So we might be a day away. Who knows? We'll see you tomorrow. Again, very, very aggressive day today. I mean, just, it's markets good.  The leaders keep on, you know, getting stronger. You know, just, again, today's one of those days that, again, your favorite name, once it confirmed, did incredibly well. A couple of duds, but overall, market did very, very well. Let's talk about this. So BYND a couple of days ago came out with that news on partnerships in China with Starbucks. Put in a high of 92. Again, that's pretty, pretty basic stuff. It wasn't anything, you know, sneaky pivot or any sneaky channel. 92 was the high from two days ago. Needs to reclaim and, you know, it went nuts. Again, I don't believe the whole theory. It's, it ran up because of Tyson food and the meat shortage. That's what I said. But, you know, it is what it is. So here was the 92. It cleared out this whole 92 area.  Huge move, actually. Went to 102. I flipped. I got a little bit late. I flipped it from the 94 to 95 area. I was doing other things when I triggered the 92. So I was a little bit late on this thing, but whatever. It is what it is.  I'm sick of these random stocks. So I buy Uber.  I'm out of here. So I wound up losing a nickel. That's right. A nickel. I hope the person who made a nickel of me sends their kids to Cancun. Have a great time. God bless. I just waste my time with these non-beta names. I was looking for a follow through on Boeing today. Never got it. Never even came close. I still want to watch it tomorrow. Keep in mind that it's still a couple of days ago. We still started seeing very, very aggressive 120 to 125 weekly put buyers. We'll see what happens there. Chewie never even came close to the 4630. And this is where everything exploded here. Facebook needs to build 185. Here was Facebook. We talked about Facebook last night on the video. Actually, excuse me, on the watch list. Here was the 85. It took out 85. Went to 87. ZM was definitely the biggest move. Again, the death of, you know, the death of working at home was pretty, pretty mature, right? Zoom 155. 155. 155. 155. 155 needs to build. Here was Zoom. Right. Here's the whole range here. 155. 155. 155. 155. 155. 155. 155. Video exploded. 290. 155 needs to build. Again, this was before the market's reversed. Here is the 290.5, right? Here was the 290.5, and just exploded. All right. Absolutely exploded. Went to the 293s. Grubhub didn't do anything. Grubhub broke the 439444. Went to, like, 440 and then just died on a vine. Again, these are random stocks. This is my point. When I trade random stocks, you're going to hit random results. Apple. Big move on Apple. 278 needs to build. Here was Apple, 278 right here, 278 needs to build and went to almost 282. Again, big move on Apple. Again, these things were going one by one by one. I didn't trade today, Tesla. They just didn't give us an opportunity. I kind of like it tomorrow both ways. We'll see what confirms first, but this is the first day in a long time. I did not trade Tesla. They just didn't confirm anything. LRCX, very, very thin stock. I never ran up like four points. I didn't trade this thing. It was way, way thin. We talked about this 272 level went to 276. I didn't trade it. I wasn't even watching it. So in the video take on the way up, zoomed just the monster, Netflix. I caught Netflix, but it caught me. Well, it almost caught me first. So I buy Netflix and it goes up a dollar and then they start spreading me down. It was one of the scariest things I've seen and they weren't spreading me down on volume. They were just spreading me down. I was down at one point literally in 30 seconds, probably about three points in 30 seconds. Then 30 seconds later, it wakes up, right? It wakes up. I basically sell two thirds of my position, break even, okay, break even. And last Thursday I lost like 80 cents of the dollar, something like that. And then I buy it back, right? And then I buy it back and then it explodes up like two and change. So it was scary, but whatever. It worked out at the end, very, very thin stock at the open. Amazon continues to be a beast. 24.05 needs to build. Here was Amazon, right? Here's at 24.05. And it went to right up a $20 candle, $20 candle on Amazon. Roku is just the monster, 126.63. As you can tell, these beta names are very, very strong. 126.63 needs to build. Here's your early pivot on Roku right here. 126.63 and it went to almost 129. Again, big moves here. Very, very aggressive moves. Take on the way up, blah, blah, blah. Beyond, bingo, take on the way up. And I go, hell, you know, that was aggressive. So again, beta continues to be very, very good. Again, nope, just couldn't get into the area, couldn't get into any area that I wanted today. So I got kind of rejected here on Tesla for the day. Zoom again, monster close up to 170. It's overall, they turned out fine. They turned out fine. I think again, the key for tomorrow's session number one, let's see, because again, the semiconductors are very, very big representative of the Qs. So we wanna see how they respond to Netflix's earnings. They obviously start going green. We know this market's in full blown bull mode. If the Qs start losing, that 209 level will start, you know, drifting to that 209 level, we're gonna have a very, very big, we're gonna have a very, very big line in the sand for next week. So guys, have a great night, everybody. God bless, stay safe. Tonight's the NFL Draft. Season, I'm very excited for the 2026 season when everybody's released back to the world. Guys, God bless, have a great night. I'll see you on the field tomorrow. Congratulations for putting in the time to take control of your trading. You're one step closer to owning your future and achieving the success you desire. Want daily trade ideas directly from Dan? Straight off his personal watch list? Unlock our free PS60 vault where you'll get nightly updates on pivot opportunities we're watching for the next day's session. Click the link in the description to get started today.


So sweet! Alright, you guys do stuff like this. 21, 21. It smells like beef, stale. Walmart Jewel, I mean, I said Walmart Jewel. I'm picking up the Thanos. Oh, sounds good. It's Theddy Cannon back today with another Doordash video. Here's how it's everybody. If you aren't subscribed, make sure you smash that subscribe button. Give me a thumbs up and do not skip the ads. Today is February 9th and we already started dashing. Order number one, let's get it done. Taco Bell 5 items, 3.9 miles for $725. Let's drive. I hope you guys enjoyed this video. I just want to tell you guys something before we get into the video. For those out there, Doordash and UberEden, whatever you may be doing, sometimes you're going to have to weather the storm. Everything in life is not going to go, always going to go as planned. So, no matter what, get up and go grind. We might not get as much as we normally get, but either way, go, we're not going to sit around and think somebody's going to jump in our life because it's not. You got to get out here, put the work in, and grind. And eventually, you're going to get back on top. So, I hope you guys enjoyed this video. Make sure you smash that subscribe button. Give me a thumbs up. Do not skip the ads. Let's get to bed. So, I got to come down here. I don't know where I'm going. So, thank you very much, sir. You're welcome. You too. Delivery for paid? Yes. Here you go. And then your food is here. Thank you. Thank you. You have a great one. Order number two, what it do. Jewel Osco three items, 8.5 miles for 1150. Get with me. Jewel Osco. We got all people looking. Three, six, nine, 12. 10 ounces, 12 cupcakes. That is this. Add that. Oh, gosh. Let's get busy. We are headed to office. Jewel Osco. Order number three. Get with me, baby. Chipotle one item, one mile for 525. Let's drive. We are here. Sorry. Now you can come out. Thank you. You're welcome. You have a great day. I don't think I was together. I don't know if you were not. No. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. Nope. How are you doing? I have a pickup for you. Aiden. Aiden R. I'm coming up right now. All right. Thank you, sir. Recording for that. Yeah. I got a YouTube channel. Oh, really? Yeah. What's the name? Let me get you right. Let me get you right. You recording right now? Yeah. You see the thing? Yeah. YouTube. Yeah. I see what's up.  So this video will be coming up. What if you come out tomorrow? This, today's video is going to come out. Maybe in two days. Two days? Yeah. Right here. That's cool. Oh, yeah. That's all up. I post every single day, too, so. Yeah. Check me out. Where is it? Where is it? You have a good one. Check that video out. Yeah. All right. Here, baby. Drop off this Chipotle ski. Here you go. Thank you. Have a great day. Ordered number four and five. Stay alive. Let's drive. Chipotle. Two items. Two miles. $5.75. Ordered number five is Panda Express. Two items. Two miles for $5. $25. Let's drive. We in here, baby. Hope they got us together. Let's see what we're talking about. What's this? What is it? What is this? No. I'm going to have a pick up for Tracy T. If it's not there, then give us one second. Which one? Tracy T. Yeah, I got it. All right. I appreciate it. One more. All righty. Here you go, mother. All right. I appreciate you, boss. You have a great day. Thank you, man. Thank you.  I don't even know if I'm supposed to be over here. I don't know. It's two doors. It ain't even tell me which door. That is. What is here? I think that's a good kitchen. I don't know. I'll have to leave for Tracy T. For Tracy T. Oh, uh-huh. Uh-huh. Here you go. Oh, sounds good. You're going to get it. Thank you. You have a great day. Let's go. I'm going to stay in the Navy. Let's see if they got us together. Hopefully, too. If they didn't get out like a bank robbery. Get this money. Here we go. It's a holy sea, baby. Hopefully, guys. It sounds like it's a customer, but in this hotel, they don't let you take it up. And it doesn't even have the room number anyway. I'll have to leave for Kristen Burnett. Oh. Here you go now. Oh, you're so nice. You're welcome. You have a great day. Ordered number six. We're trying to get rich. My piece of 5.6 miles for 1072.  We're in this zone. Maybe we'll stay together.  Thank you very much, sir. Okay. This is great. This is great. Getting it in. Getting it in. Who am I picking up for? I'm picking up the Thanos. He is nice. I might have a pick up for Thanos. Cool. All right. Thank you very much, sir. Thank you very much. This is my piggy bank, baby. This drink was smelling good.  Let's see what we're gonna do. Hit him with that photo. I don't know what you're gonna do. So we're gonna do, not gonna enjoy. Let's get it. So we have DoorDash, Uber Eats, Ship and Instacart. Is there any other gig apps that we need to be using? I don't know about every single one. So I need you guys to come below and let me know ones that you may use. Then we can try to test them out and see how it goes. But we need some more apps. That's my go-to. Like when the orders start going slow, I just feel like we're missing out on other apps. But comment below and let me know. Today is going, it ain't going the greatest, but it's going better than it did yesterday. So I can't complain about that. We ain't complaining, we'll maintain it. Let's go. Order number seven. Thank God for His blessings. Walmart grocery order. 26 items, 2.5 miles for $8 a way of holla. We're gonna go to Walmart. We're gonna see because a lot of times we go there, they don't have them grocery orders ready. So if we have to cancel, we don't cancel and keep on moving and grooving. Make sure you smash that subscribe button. Give me a thumbs up. Do not skip the ads. Let's get to this bag. We are here to throw up this wall. Make it the order, baby. Let's see if we have to do it. So that's exactly what we're going to do. Bop. Bop. Look at that sweet tea. That's what I'm looking at. This thing. Bop, bop, bop. Let's go get the eggs now. Oh, I got a couple more bags too. I got the bread. I got the bread. That's good. Eggs, good to have, good to have. Something like this. Mama. Hello. You're welcome. You're welcome. You have a great one. Order number eight. Let's skate. Chipotle and Dollar General. Seven items 10.2 miles for 15.25. Let's drive. Order number nine. We're on the grind at the end of time. So let's shine. Check it out now. I know this might sound crazy, but all of these orders are going. Order number eight and order number nine is going to the same area. area so order number nine is Benny's two items 11.5 miles for 1240 shorty we're about to we already went to Benny's already just so you guys know you missed that part my busy party had we gotta hurry up and do this I can't be in there trying to record right now but what I am gonna do is go into Chipotle get that then we have to go to Dollar General drop those things off and we're gonna continue to get busy so if you are subscribed make sure you subscribe and if you are subscribed give me a thumbs up and do not skip the ads you already know the rest I ain't even gonna say you already know the rest let's go play baby they've been here bumping every day this number one number two what it do what's your favorite little Debbie's cake number three get with me baby number four we in the door maybe just a Chipotle in Dollar General this smell like big stale 87 you don't know 87 years Ordered number 10 and 11 thank God for his blessings northern Illinois food bank order number 10 is nine items three orders 16.6 miles for 21 21 order number 11 is three orders nine items 13 miles for 1875 let's drive we load it up baby we got all three orders this time haha we had to do a little you know buzz a little out to drop off order number one baby let's get it done ski I heard the notes and leave it at the front so that's why we're going to pop pop we got a little friend I don't want any problems man photo let's get right here to drop off order number two what it do drop this John to get busy we're gonna leave it right here I'm messy gonna put it in this door even though I recommend you guys do stuff like this it's open so it's just open I don't know we are here to jump off order number three big be right here all righty sir thank you very much you have a great night they take us to the left under this man too dog bark she said not run the doorbell so we go let's go they made me sleep so I'm not gonna make the doorbell on this one let's go let's go hello you can go ahead first no problem and that's soon thank you very much you have a great night order number 12 trying to prevail sushi sushi sushi sushi three items 3.7 miles for 725 let's drive hello I'm gonna pick up for order for a brief all right thank you thank you very much you have a great night order number 13 let's get this green we got a plate for the team Swarmer King 1.8 miles for $10 we a holla I'm gonna hit a pick up an order for Melvin M thank you very much so you have a great night the Swarmer King baby it says leave it at the door says that's what we're gonna do that's one bag it's too bad but I don't want that phone y'all right no no come on man I'm gonna get it together I guess get it together oh no wait got that no bill sushi sushi sushi sushi see if we address that's what we're gonna do Bob Bob no bill let's get it order 14 let's get this green baby Taco Bell three items two miles for 588 let's skate Taco Bell get together nice and quiet in this zone that heat is on hell that's ever in this one hello I have a pick up for Regina J thank you very much you have a good one thank you have a good night and just like that it is the end of the video I hope you guys enjoyed the content cuz I love making the content make sure you smash that subscribe and if you want to subscribe give me a thumbs up and do not skip these last two ads today we did not get the 200 plus a day to keep the haters away so continue to hate but we're gonna still be great though so we got 153 25 we did stay live and we did drive honestly the 153 25 wasn't that bad for him because it's kind of slowing our area on Wednesdays anyway so I ain't really tripping and it also is slow for everybody for us so we gotta give what we can cuz you know it don't last so we had a blast you guys want to make you tune in tomorrow make you spend subscribing give me a thumbs up do not skip the ads guess what huge out all my dashes out there keep your hair hell high and do not quit do not give up it's a little term or right now it's gonna be slow but it's gonna pick back up again so make sure you stay tuned make sure you stay grinding so we can keep on shining I see you guys tomorrow we're going we're growing we're flowing you already know it is DDK and I'm on my way


We want to extend our deepest and sincerest appreciation for all of our sponsors. You can see the presenting sponsor logos right in front of you. So grateful to have their support. And to be honest, these companies, corporations, individuals, I always like to say, they really like us, but they love you. They love the missions that you're serving. They love the causes that you're providing solutions to in our community. So check out our presenting sponsors, give them a like, thumbs up, some follow, and just some overall love, because they're doing great things to support your great things. Julia Patrick, I'm so glad to be here with you for another episode of The Nonprofit Show. Julia Patrick is the CEO of the American Nonprofit Academy. I get to serve alongside Julia. I'm the co-host, Jared Ransom, also known as her non-profit nerd, or your non-profit nerd, but really the non-profit nerd CEO of the Raven Group. And I'm also excited to share with you today's guest. And as I said, we have a wonderful lineup coming up this week. We've got Tony Bell, Tamara with Fundraising Academy. We have someone incoming, Sandra Madison is her name, to talk about project feasibility. And then we have PetSmart Charities about how to talk to funders. So I'm looking excited for that. But today, I am thrilled to have Frank Bass-Base Bassalisi. I practiced this, Frank.  Yeah, Bassalisi. It's okay. I was like 20 before I could say it consistently. So you've got time. Let alone spelling it. I even wrote it out right here. I'm like, I've got it, Bassalisi. So Frank, Bassalisi. Thanks for joining us today, Frank. I am so excited to chat with you and to really, as I say, and nerd out over a really fun topic. So welcome and thanks for joining us. Thank you for the opportunity to be here. You know, Frank, we talk so much on the nonprofit show about 1.8 million nonprofits across this country doing amazing things. 11 million Americans employed by these nonprofits. And when it comes down to it, marketing, I think, is one of the keys of why some organizations resonate more with donors than others because they're able to tell their stories or able to communicate. So we wanted to get you in the hot seat to learn how visual materials and graphics could really help us move our nonprofits forward. And it's something that we don't spend enough time, money or talk about. I think we feel like a lot of times, oh, well, we have a great product and we have a great mission, so that should be enough. But it's not, is it? Well, it's the critical first step, of course. You know, is having a clear mission and the vision and the values to help make it happen. Absolutely. But what's always the case is people that are involved in nonprofit organizations are passionate, committed people who will do what it takes to get the job done. So that means if this person needs a website and that person needs a website and that person needs an email communication campaign, they just go off and do it. And what happens is we don't have consistency of messaging. We don't have consistency of logo treatment, of color of any of these things because these people are wanting to get stuff done to further their part of the broader mission. And I see it happen all the time and I applaud it because it's wonderful to have such passionate people but it would be more effective and more efficient if everybody was playing from the same rule book, if you will. And that rule book is key. I think and that's where I see many nonprofits have an opportunity for improvement to just put together like a really brief one page overview of mission, vision, values, color, logo, all of these things and just put it out there for their people to use and for their valued vendor partners to use. I love it. Okay, so pro tip number one, you use the word cloud. What does that mean? Well, this is an amazing time to be alive. It's an amazing time to be in business. And think about it, we have like instantaneous free worldwide communications that we can do from our desktop. I mean, this is like unheard of but one of the things that we also have is the cloud at our disposal. And most of us are working on, many of us I would say are working on a Microsoft platform and there's OneDrive which comes basically free with your Microsoft account Dropbox also has free offers where you can just basically use a hard drive that's not on your desktop, it's in the cloud and you could move files into that cloud as if it's a local hard drive. And then you could share that link with your internal folks and your external folks so that everybody is working from the same source materials. And that's what I was alluding to earlier about consistency of messaging, consistency of creative treatment. And I think if there's one takeaway that people get from our time spent here today it's to build a marketing section in a cloud somewhere and share it with a lacquerty with your people. It isn't a secret, it isn't something you have to worry about people stealing as people will help you do a better job communicating your message. So Frank, it's interesting that your first pro tip is cloud. Julie and I and in fact, our executive producer, Kevin we were talking recently about, the tools in our world that have really enabled us to do so much more and how the light bulb really was one of those key instruments to say, okay, now we can extend how we look at productivity throughout the day that it's not just based off of the sun, right? And so the cloud I was saying now we have our tools if you will accessible all the time. And so this marketing one sheet is a tool that we don't need to be in the office to pull up on a hard drive or even like a three ring binder anymore. It is accessible everywhere. And it- Absolutely, absolutely. And it isn't, I would suggest this one page overview document should be one of the primary inclusions in your directory on the cloud but you should also have like the one true version of your logo horizontal, maybe one more vertical but the one version save it as a PNG on a transparent background and then anybody could use it anywhere and it's the same everywhere. What we need, you know, repetition builds reputation. I say that all the time. And then another that I say is consistency builds confidence. So you're a professional organization and people expect to see the same treatment from you the same logo from you. And when they see different versions and different typefaces and different colors of it doesn't create confidence. And then if people are not confident they're not gonna necessarily be willing to participate with your organization either financially or as a volunteer or something because you haven't created that sense of goodwill that sense of permanence that people want to be a part of. So maybe we've jumped ahead because your point pro tip number two is theme and is that what you're talking about? Actually the theme that I mentioned here is something different than that. And it's, all right, let's call it what it is. It's a crutch. For me, it makes our communications easier for us and for the people that are doing the communication. And what I like to do is I like to come up with a theme either for a campaign or an annual theme for the organization that they could use internally and externally to keep this year new and different and fresh from last year and then we get people excited about next year. And some of these themes are like, you know, set the pace. So what does that mean? Shape your world. One year I did shape your world with ASU and we had a big, we used that theme for the entire year and at the event we gave each attendee silly putty. And it was amazing to see a room of 500 C level business execs playing with silly putty. And it was just, it was amazing how it got it. For the set the pace, we had drummers and we had drums at different places and we had drummers in the intermissions and stuff. So this annual theme could be very, very helpful because it gives us sort of a copy flow, you know, right away, it's like, okay, if it's going to be, you are the key. It's like, oh, okay. I can see where that goes visually. I can see where that goes from a copy standpoint. I can see some specialty advertising items, key fobs, key chains, you know, USB drives on key, all those kinds of things. So I think an annual theme or a campaign theme helps to give us a framework for our playground. Otherwise we go off and crazy with all different directions, but- And it's mattering with everything. I was going to ask, so this theme, Frank, is your prototype really for, I heard you say two things, the year as well as a, you know, like a campaign. Would it be too much if we themed every quarter? Is that too confusing and we're going to lose clarity? You know, the world is turning faster and faster all of the time. So if people get bored with a theme over a whole entire year, then maybe we do consider doing it quarterly, you know, and maybe it has different dimensions of the same overarching thematic concept, you know? So if it is something like, you know, teamwork makes the dream work or something like that, you know, you could do sports teams, you could do musical, like a musical group. One song, both right? You could maybe leverage that theme differently through the year, but maybe quarterly is kind of the newer way to go. I remember we used to do annual plans a long time ago and it's like, well, we can't react fast enough if it's an annual plan, but it's up to the organization, of course. But the external and the internal dimension is what I think can be very, very cool here because it gives consistency for your team. You know, if you have quarterly team meetings or annual shareholder meetings or board meetings or all of that, this theme ties the entire year together. And the announcement of the theme for the next year is a kind of an exciting thing that people look forward to. Right, people are anxious to hear, ooh, I wonder what next year is gonna be or the next, you know, campaign theme. That's interesting. So now, pro tip number three, copy. I know, big topic. Big topic. Books are written about that.  So what I wanted to do is just in part two pointers that I have with regard to copy, okay? Just because it's such an enormous thing that I wanted to make this actionable and meaningful for people that are watching. So the first point that I'd like to make for copy is the flow of how we introduce it. And I'm a big fan of this rubric and it is tell me what you're gonna tell me, tell me and then remind me what you just told me. If you think about your high school composition class it's exactly the same thing. The introductory paragraph, the three supporting paragraphs, the clothing paragraph. It's the same thing, but we got away from it and people like to feel comfortable. Like, I know what's coming, okay, here's the map. I'm on the map, here's one, two, three. We're at the end of the map, here's the summation and we're gonna review what we all just discussed together. Tell me what you're going to tell me, tell me and then tell me what you just told me, is that right? Exactly right, exactly right. And I just keep that in the back of my head. So tell me, remind me what you just told me. Let's try it all together. And then tell me again, right? Exactly, and that also brings me to the next point. And this again, kind of a little mini one, but it is when you're gonna be writing copy, especially direct marketing copy, either appeal letters or that kind of thing, that rule of three also comes into play again. And I think it is vitally important to do the call to action three times, three different ways. Somewhere in the body copy, in the closing paragraph of the long copy deck. And the most important place to do the repeat of the call to action is in a PS. And nowadays I'm seeing lots of letters that I'm getting from non-profit organizations. They don't have a PS. I'm like, that is the most important thing. Some people only read the PS because they know this is the entire crux of this. Well, in statistics show, from what I remember, Frank, and feel free to correct me, is that most people actually read the PS first if, and as you said, if they even read the entire letter, but they will read the PS first. And so missing a PS is really missing so many opportunity. Absolutely. And so people, it's the same way people read magazines, suskim and read, you know, there's that, that old kind of rule of thumb, but the PS and then they'll look through and just see the headline. So that's another point just from maybe a cross or a bridge from copy to our next point, which is designed. And that is people should be able to read a Johnson box at the top. The headlines pulled out centered bold and get the story. It's like, here's what we're gonna cover. One, two, three, here's the call to action PS out the door. Then if they're interested in what you said from a headline standpoint, maybe they'll invest the time to actually read the copy. And hopefully we as marketers make the copy compelling enough that people wanna read it and stay engaged to the end. But again, people have very short attention spans these days. Oh, something's happening, no, no, no. Girl, now I have a question. Are we talking print? Are we talking digital? Are we talking all the multi-channel? I think anytime we could make these communications consistent across platforms, we serve ourselves because we multiply the effect of our messaging. So it's kind of wonky to see a PS in a tweet. It's not gonna happen. It's kind of wonky to even see- You don't have characters, right? In a Facebook post or a LinkedIn post, but when we're doing longer copies, certainly letters, maybe even emails, it should be visually compelling, but there should be that rule of three and there should definitely be a clear, easily executable call to action. And it's almost easier in electronic communications because what's easier than just hitting a button?  I know. Another question. A part of this now, you take these concepts and you have to make it look good. You have to understand design. For me, that goes back to what you said is you have to understand what your primary elements are so that you are using the guide star of your colors, your fonts, your logo, all of that. But in the same point, you want it to be a little unique and if you throw in this concept of theming for a year, talk to us about that. Well, again, I said it's kind of a crutch, but it's a really good one. Maybe crutch is bad because it has a negative connotation, but it's a tool. It gives us a path that we could follow. Again, depending upon what that theme is, many times the design elements will shake out directly from the theme, be the light.  The different visuals that you do. And again, we don't want to be hackneyed or tried. We should be creative with our themes, but for the purposes of our discussion, I think it's, again, the theme lends itself to the design. I think it's important to use design thinking as well when we're approaching the creative development of the campaign. And one of the important things is how is the person that I'm hoping to inspire to take action wanting to see and receive this message? So who is our intended audience and how do they like to receive information and how can we make it as easy as possible for them to act on this information? The other piece of this is really designing with the end in mind. So if it's going to be a direct marketing package and you're going out and say a six by nine envelope to be a little different with some teaser copy, knowing what those specs are, are key, and also actually getting folded and folding dummies. And I know it's kind of silly because we think, oh, of course we know how to use envelopes, but here's a little pointer. A number nine response envelope does not conveniently fit into a six by nine outgoing envelope. It's a little too tight. So if you had a folding dummy along the way, you know this is going to not really work. You need a different response envelope for that. But mailing requirements, certainly the capabilities if you have a trusted printer that you've worked with for a long, long time, knowing what their press capabilities are and what works best for them is great. And of course, being really good friends with your local printer is good because sometimes they have unspoken for press space. They'll lay out three, eight and a half by 11s. And oh, look, there's nothing happening down here. Maybe we could run a little something, something for you for not a lot of money. I wanna go back. We have a viewer that asked a question in regard to the theme. And I'm noticing the theme really plays a big piece in the design element as you just shared with the spring. So the question asked, how do you feel about us crowdsourcing our staff to come up with the theme? So how much does the staff play a part in, I don't wanna say designing the theme because design and theme were two different things, but really in creating, what is the theme of the campaign or the year? Well, that is a great question. And I like the way you asked it too, Jared, because what you really have pointed out is how all of these things really just kind of flow together and support each other. And that's really what you want. And my opinion is the broader the field of view you have, the better the solutions are gonna be that you get. So the more cohorts you can involve in the development of your theme and the more buy-in you can get on your theme development, the better you're gonna be at executing your theme because it's gonna resonate with more people. I mean, this is what we want is to inspire participation by more people. So if you get staff involved, either internal staff, payroll staff, people that are like, nobody shows up in an office every day, I know, but back in the olden days when people all were in the same place at the same time, it was sort of like 18 months ago, right? Like eight months ago, right? But crowdsourcing it, doing it online, doing it with stakeholders, doing it with key donors, doing it with members of your board and members of your advisory committees and members of your trade association groups and even discussion groups of nonprofit organizations, we all help each other. We're all good co-competition. We're all competitive and we're all cooperative. And so we'll help each other, it's what we do, you know? But I think it's a great question. So the answer is, yes, get as many people to participate in your theme development as possible. Then when you get to the near the end or the beginning, you tell everybody, everybody's ideas are important and they're certainly all valuable and they will be considered, but they won't necessarily be acted upon. So when we get to the end of the journey there, we need to have somebody make a decision, say, here's what it's gonna be and then that's what we do. And then maybe you have three or four built-in for next year to consider, which is great. That's great advice, I love that. Cause I was thinking too, you know, our question came to us by way of, do we crowdsource our staff? And I also was thinking further, frankly, and other stakeholders, you know, that gives us a really great point of view of what is it that they're looking for and how might we address, you know, maybe the theme that comes from that. So your pro tip number five, we can see on the screen here is proof. What is proof? Well, this one again is something that's so often overlooked because we're all in such a hurry, we just take shortcuts, you know? And so proofing, there's a couple of different steps here. One of them I think that's really important and this kind of follows along with the crowdsourcing is to get another opinion. So you get near the end of the road, you've developed this thing that you think is an amazing package, if you will, and you have worked on it diligently and for months and maybe even one or two people on your team have helped. Then you get time to turn the printing press on and make it happen. Before you get to that point, run the entire package by a trusted individual or individuals. We all have advocates that we know and love that we can turn to and trust and ask them, will you please take five minutes, look through this thing? And then when we get to the end of it, I wanna ask you a couple of questions. How did this make you feel? Did this inspire you to take the desired action?  It could be like, I didn't like this word here. This made me feel a little unclear. It always gets better. And this goes, again, back. The more diverse input that we get in the development of our ideas, the better our ideas become. And so getting lots of feedback, I think is really, really key. The other piece of this is you yourself should actually go through the steps of the call to action. So if it's fill out a response device, if it's fill out this form online, if it, whatever it is, physically do it. And if it's gonna be ink on paper, you do it at something that's printed out at 100% size. There is nothing more frustrating than trying to get your email address in a line that's that big. It just hurts. And it doesn't make any of us look overly genius, right? So don't do it. The other piece of it though, is if say it's an online response mechanism, how is the backend working? Is the automatically generated email going out? Does it look like you expect it to go? Is the data capture mechanism feeding the correct databases at the end so that you could take follow-up actions and have these people feel the connection with your organization over the longer term? Can spam opt in, definitely key. So make sure that we're meeting with all the requirements for that. But the actual doing this of the call to action is key because so many times we get to the end of the process, we've worked really, really hard to generate these leads and then nothing happens with them. It's like, well, what happened here? I was really looking forward to hearing more from your organization and I haven't heard another thing from you. That doesn't feel very good. You know, it's interesting. I just did an audit for a nonprofit on this very thing. And we took a credit card donation, a cash donation, a social media donation, and then something that was from a printed call to action. We did them all with three different, or four different addresses, did them all on the same day and then waited to see what happened. And when we went back to the organization to say, look, this is what the experience was, it was shocking to them because all the things that they had put into place, it wasn't really working. And it was devastating to them because they were like, oh my gosh, you know, all the things that we've done that we thought were gonna be moving us forward, you know, we've missed a big chunk. And so I think there are a lot of things that now, you know, they're reevaluating and moving forward to make corrections. But to your point, I love that you said, print everything out and actually work it, actually work it and see how something can be done. I always have the Judy Patrick rule. My mom, who's fabulous, I always say, if my mom, who's 80 years old and incredibly bright can get through this from her demographic, from her age, then we're golden. Right, exactly. So often we do these things and then we never test them. So yeah, okay, now this has been amazing because you're speaking my love language, as they said. I have to ask you this last pro tip. I've been so, I've been thinking about this so much, wondering what in the heck you were gonna say, what is a bonus? All right, this one is key because I have seen this happen a thousand times. And in fact, I have a file folder in my cabinet that I keep, that I populate sometimes too frequently. But the bonus here is when you're writing copy or when you're like deep in the throes of writing copy and you're having flow and it's going really great and you're just missing a detail. And it's like, get this dollar amount from Bob and then you keep on writing and then you're writing a writing, you're doing really, really great and you get to the end and you hit the send button or you hit the collect for output button, you send it to the printer and then you get 500,000 copies of this letter and it says in the middle of it, get this detail from Bob, it's not so good. So rather than interrupt your flow or rather than stop writing and I'm so glad that you put this background in Magenta because this is my bonus tip number six. Anytime you have unknown copy points, put them in Magenta, this bright pink color and as you're reading through as you're proofing even as your printer gets it and they're gonna put it on presser, they're gonna be like, hey, what's this Magenta stuff going on in here? This doesn't really make sense. It's like, oh, I forgot to get that detail from Bob and you drop it in, you change it to black and off you go. Works for emails, it works for online content, it works for web content, it works for ink on paper content. It's a savior and it's like big Magenta, you can't miss it. You don't wanna make it like disturb the layout but you want it to be enough different that you're not gonna proceed to the next step without filling in that detail. Well, I think that goes back to Frank. I love that and I love it for multiple reasons but there have been so many times that many of us have been working on a project and as you said, we see it every day, we see it so often that it becomes like the back of our hand. We know it, oh yeah, no big deal. But if we have this big bold, I don't know why I'm wearing this big Magenta jacket today. See, there you go. Bonus, it's like, oh yeah, I need to check with Bob because that is what this Magenta color is telling me. And don't just set it in something that you think, oh, this is so obvious, like, all right, I don't know what this phone number is but I'm gonna make it one, two, three, four, five, six, seven and we'll pick it up when we get to the end. Well, guess what? That looks like a phone number and you get to the end and it doesn't look any different and off you go and that's not a very good phone number. You're not gonna get a lot of calls for that one. Well, Frank, this has been amazing and our time is up. It's really, it's done by so fast. So fast. So fast. I love the things that you've brought to us in our nonprofit sector. Shoot, we need this information so much and here is Frank's information. Really cool things that you've shared with us today. Again, I'm Julia Patrick. I've been joined today by the nonprofit nerd herself, Jared Ransom. We wanna remind everyone, we're really excited. We have the Fundraising Academy coming back tomorrow for another lecture or series, I should say, in our cause marketing. I have been so transfixed and transformed by this series. So I really invite you to join us because it's great, great information. Again, we wanna thank our presenting sponsors without you. We would not be here with the likes of somebody like Frank who's just like opened up the world to me. And now I wanna get back into my office and start cranking out some product because it's really great advice. On the cloud though, right? On the cloud, on the cloud. And you know, if you have enjoyed this as much as we have, go ahead. And if you feel like you need to go back, you can always access our archive through Roku, through Amazon Fire TV, Vimeo, through our site. I mean, we went through a lot of things, but those six tips are great. And so make sure you check those out. Again, wow, a great week, Jared, a great day to start off our week, don't you think? Amazing, Frank. I know I'm gonna go back and watch it and I'm gonna pause. And you said so many things that I'm like, wait, I wish I had written that down, right? But thank you so much for being a guest. We have another amazing guest joining us this week as you learn Tony Bell with Fundrails Academy. Pet Smart Charities is coming on this week as well. And you don't wanna miss what they're talking about. Awesome. And you know as we like to end every show, we wanna remind everyone to stay well so you can do well. We'll see you back here tomorrow. Thanks, Frank. Thank you, Frank. Thank you, guys.


Hello and welcome to Little Garden on the Prairies. Today we are in the Little Garden kitchen and we have just picked some sweet banana peppers from the garden and we are going to make a recipe.  So if you've seen on my channel, I have a few other one jar recipes. I really like just making one jar at a time because usually when you're harvesting from your garden, a small garden like me, I don't get a whole bunch of stuff at one time. So it's just easy to just whip up one jar. I'm gonna show you how you can easily measure up your water and vinegar so that you don't have any excess.  So this is some of the sweet banana peppers that I harvested yesterday off of one plant. So we are going to use them to hopefully fill one mason jar. This is the size I'm gonna use. We will see once we cut them up. If that's going to fill it, I think it should.  Some people don't choose sugar but I wanna have a little bit of a sweet flavor in this so I'm gonna use sugar.  I have these pickling spices I just bought in bulk. I'm not exactly sure what's all in there but I'm gonna use some of those. And then this is going to be what's gonna give my pickled peppers some heat. I'm gonna use some red pepper flakes. So if you're not a heat person you can leave that out if you have some fresh dill which I wish I did. You could add that, make it kind of a dill flavor. I have a variety of different spices here, mustard seed, dill seed, celery seed. So really it's up to you what you want to put in as far as your spices. Before I start cutting up the peppers and putting them into the jar I'm gonna start off by just crushing this garlic giving it a squash and putting it in the bottom of my jar. So this is some fresh garlic that I just harvested from my garden about a week ago. So I'm gonna put that in the bottom. So when you cut these up I'm gonna be just doing these inter-rings just starting at the end. About half inch thick size. And as you get closer to the top you will start hitting some seeds. Doesn't matter if there's a few seeds in your pickles but you wanna try and get rid of most of them. You can just cut the top off and slice those out. A bit finicky but just take that whole piece out and then just slice them up in these half inch rings. So I haven't even tasted these yet I just thought I should give them a try fresh and they are really good. They got that sweet taste kind of similar to like a bell pepper. That's a nice crunch to them. So these are what we would call a refrigerator pickle recipes. So these aren't gonna be processed in a water bath. They won't be able to seal them and put them in the cupboard or pantry. You would have to keep these in the fridge. And then they should be probably eaten up within a month or two. So I've cut up all the peppers that I've had here. It doesn't quite fill this jar but that's okay because we're gonna just fill it up as high as we need it just to cover it all. Have more peppers, obviously you could jam a lot more in here than what I've got today but this is all I've got for my harvest so this is gonna be what we work with today. So I usually mix up a 50-50 vinegar water brine for my pickling. So what I'm gonna do here so you don't end up with any extra brine is I'm going to use the jar here and just take some filtered water that I got from our fridge and fill it halfway with water, just eyeballing it here. Then I'm just gonna fill it the rest of the way up over top of the pickles with vinegar. And then that way you know you're going to have just the right amount to cover it up once you've made the brine. So from there I'm just going to pour that into the pot now. We're gonna heat up this brine, add all of our spices to it and then it'll be ready to pour over the peppers. So I'm gonna do one teaspoon each of the pickling salt and the sugar. As far as the spices I'm just kind of eyeballing it making my own measurements here but I think with the pickling spices I'll also just do a generous teaspoon. Try to get a little bit of all those different things that are in this mixture. Black pepper corns are something that I didn't mention at the beginning but a scoop of those is always good too. And now it's time for the heat. So this can be a little dangerous if you don't really know how hot it's gonna get. I use these red peppers in chili and stuff and it doesn't seem to take very much to add heat so I'm going to be a little conservative here and just add a quarter teaspoon of the red pepper flakes. Now you could, if you find, after you've tasted them after a couple of days, if you find that they're not very hot then you could sprinkle some more of it into the brine, let it sit in the fridge and heat up a little bit more. So a quarter teaspoon, we'll see how it goes.  Okay, so our spicy brine is already here to pour over the peppers. I got a spoon here as well, I wanna make sure we get as many of those spices in the jar as we can. Scrape them all in there. So I'm just gonna let this cool to room temperature and then put them in the fridge. So you can pretty much eat these right away but I would recommend leaving them for a couple of days just to really let all those spices and garlic blend in and add flavor to those peppers. So it has been about a week since I made my pickled banana peppers here and as you can see we've been working our way through the jar pretty fast. We've been enjoying them in salads, we've had them in a taco dish and today I'm just having them on the side here with some sandwiches. So they are still really nice and crunchy and I have to say the heat level is pretty good. I use that quarter teaspoon of red peppers. These peppers have a nice mild heat to them. Depends on your heat level but I don't like it too crazy hot. So a quarter teaspoon is pretty much perfect to make a nice mildly hot pepper. So I hope you enjoyed watching my video and if you have got just a few peppers out of your garden or even if you buy them at the market garden somewhere make yourself a one jar batch of pickled peppers. They're delicious. So thank you for watching. Please leave a comment, hit that like button and don't forget to subscribe so you don't miss out on future videos coming to the channel. Thanks for watching.