Hey guys, how you doing? This is your boy Rich from Rich TV Live and you too can join the club at richpigsdaily.com where you can learn how to win and trade. Guys, how you doing? This is your boy Rich from Rich TV Live and richpigsdaily.com where you can go and win, learn how to trade stocks, learn how to trade cryptocurrencies and we love cryptocurrencies, we love NFTs and we have another play to earn NFT game called Supernova. The token is the LFC token. Put it on your radar, put on your watch list. I'm gonna show you how to simply connect your wallet, how to play the game, how to earn tokens that after the sale is completed, you can then convert your tokens into real tokens with a bonus. Let's talk about it exclusively here with your boy Rich from Rich TV Live. Let's take a look, shall we? All right, so this website is sunday.games, backslash, play, backslash, Supernova, backslash. So in 2020, they created their first public concept video in April of 2020. You can actually watch a video to explain that. It's on YouTube. It's this video right here on March 31st, 2020. I'm not gonna play the whole video for you because it's on YouTube, but you can see references on here and I'm actually gonna show you what the game looks like. I'm gonna actually play the game for you. You can see the target audience, men over 25 who don't like action. They prefer strategy, design, world exploration and responsible social interactions, uniqueness, hardcore MMO mechanics are simplified. They become more accessible to a wide audience. Grind is minimized to give more space for social adventures of an open world new monetization model based on tax collection. And you can then scroll down and you can see Sunday games. I've subscribed to Sunday games and you should subscribe too if you'd like to learn more about these games. Now what I'm gonna do is they've got a couple of videos here and you can see in 2021 more videos. First public gameplay video launched and now in 2022 they've got a white paper start of the LFC token sale. So be aware of the LFC token sale which started in January of this year, private sale. And now as of March the release of the token shooter game. So here we go. We're gonna play the game. Let's see how we do. So just click on play a game, click on start and literally you're just pulling left at all. That was terrible. Let me try that again. You're just going left and right. Oh, that was terrible. Let me try again. You're just going left and right. Here we go. Here we go. It's kind of like asteroids. One of the first games I ever played when I was a kid was asteroids. Collect the coins. All right, I'm getting the hang of it. Here we go. All right, this is a fun game. Oh, here we go. Doing good. Oh, I want that. Oh! So there we go. I collected 1.98 tokens. You can try again to win up to 10 promo LFC or withdraw the collected amount. So if I wanted to, I could go and withdraw immediately right now. Well, let's just try that again. This is fun. I think I can do better than that. Well, lost that token. Ah! Oh, so not a great job again. Let's try one more time, guys. Let's see if we can break our personal best here. It's a fun game though. I'll tell you that much. It's not easy. Oh! Here we go. We're doing better this time, that's for sure. I was our best score so far. So if I wanted to withdraw, just click on withdraw. And then I need to go to my MetaMask, select MetaMask, connect your MetaMask. All right, just connect your MetaMask, click on lock. You could also use the OX wallet. I have a MetaMask, so I'm gonna use my MetaMask. Click on next, connect. And now I'm connecting to my MetaMask. Sign in. All right. If I wanna put in my nickname, so that's my profile. I can add a nickname and my email address. All right, if I wanna log out, click on log out. Otherwise just hit the X. So you can see next game in six hours and 41 minutes. So if I wanted to play the game, I'd have to wait for under six hours. I would have been able, now I've withdrawn. You can see my tokens are actually in my account, 3.56 LFC. So I've now earned 3.56 LFC tokens simply for playing the games, pretty cool. And I love games, so why not earn tokens to play games? You can see the public sale is on now and the TGE and listing will be happening on DEX on March 25th. This is the roadmap. And if we scroll over here, you can see in April earning Gov tokens by LFC staking. So they're gonna be launching staking. In May, they're gonna be listing on sex exchange, a tier one exchange, CEX exchange in Q2, the release of Super Novaverse in Q3 blueprint NFT sale for LFC. So they are getting into NFTs and in Q1 2023 release of creator tools, tools for creators and more releases coming in Q3 of 2023. So this is Super Nova games. The website is sunday.games backslash play backslash supernova backslash. So simply connect your wallet, collect your tokens then after the sale, you will be able to exchange them for real tokens with a bonus. It's not a fact that they will launch the project on launch pads because there are a lot more people willing than launch pads can take out. Again, you play the game, connect your MetaMask, collect your tokens after the sale, we'll be able to exchange for real tokens with a bonus to your purchase. All right, love to know what you guys think of these videos. I must remind you that Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything we talk about or discuss here on Rich TV Live. If you want to withdraw, click on withdraw and you'll be available to public sale participants after TGE. So just gonna go to log out right now. And once again, you can see, if I wanted to play the game, I could do it all over again.  It'll take me directly to the white paper so you can learn more about this project. Supernova white paper version 1.12. You can learn everything about the project, project overview. Supernova is a sci-fi sandbox survival MMORPG in an open world featuring indirect controls and an open economy. Our goal is to make the classic role playing gameplay as clear and convenient as possible, invite players to explore a huge open world, make the game accessible on any platform and implement an open economy with play to earn features. Love it. And if I can play this game and earn NFTs, I think it could be so exciting. I'm excited to be a part of it and excited to learn more. Key features, open world, a character can wake up in a space station, equip a space suit, a space suit and venture into a space, capture a hostile ship, land on a nearby planet and continue exploring a ground base all seamlessly and in real time. Such an approach allows achieving a unique gaming experience. So lots of information here. I'm not gonna go through all of it. You can go through the team background as well. Always important to understand who's behind the project. So they are not anonymous. And you can see here Sunday games on December, 2021, the team in Sunday games has grown to 16 people with a very diverse technology background. The average experience in game development for each member is over 10 years. So these are not people that are new to gaming. These are people that have, you can see the team here anywhere from 11 to 18 to as high as 25 years of experience in gaming. Talked a little bit about the roadmap. So they are moving forward on scaling and growing this team and the project. You can see the technology stack. You can see the different cryptos that they're working with, some of the biggest and best out there, which include Binance, Heco, Polygon, Waves, and Ethereum, just to mention a few. And what is the storyline? In the year 4100, the year war between life and global corporations ended. Reborn technology was the cause of the conflict thanks to this innovation in the event of the depth of human or any other sentiment life form. It became possible to clone a new body and transfer the previously saved mind onto it. The religious leaders of the Grobo considered this resurrection against the will of God. So pretty interesting. You can see there's a whole storyline here and you can see the entire build out. And I'm sure there's going to be NFTs to follow since NFTs is the hottest, newest sector, which they did mention in the roadmap. And I'm also assuming they are also going to be following this up, not just with NFTs, but I'm very, very much expecting that they're talking about being in the supernovaverse, which means I believe that you will see them also in the metaverse, which is one of the fastest growing sectors also in the world of blockchain. You can see the economics of the LFC token. So they break down the entire ecosystem. You can see NFTs, an NFT marketplace, a crypto exchange. So there's a lot, there's a lot coming here with this token and you can see here the breakdown of the currency. There's 100 million tokens. You can purchase LFC tokens before the game launches by participating in the token sale. After that, you can buy coins on the DEX and the CEX. So the exchange for USD is a fixed rate, 100 units equals $1 USD. Commission for deposit withdrawal is 10% guaranteed by the issuer back by required amount in USDT. So that's the tokenomics. This is the blueprint for NFTs. As mentioned on the professional page, scientists will be able to invent new blueprints. They serve as intellectual property in the supernovaverse. The one who owns the blueprint components and production facilities can produce new goods. In addition, the blueprints can be licensed to other players allowing to collect royalties from each copy purchased. I love NFTs and these look really cool. And I think there's a great opportunity here for early stage investors that wanna collect these NFTs.  We told you we wanna focus on NFTs and this is a project that is focused on play-to-earn games with NFTs and we love play-to-earn games and NFTs and these guys have both. The symbol is LFC, that's the symbol. The name is Life Coins, total max supply of 100 million coins and initial circulating supply of 1.7 million with an initial market cap of 513,000. So I think this is a chance to really go up. You can see the pre-seed round, private sale, round, IDEO on launch pads. So we are early to this project, 17% for the private sale, 3% for the public sale, 20% for the team, 6% for listings and liquidity, 14% for ecosystem growth fund and 40% for game and ecosystem activities and play-to-earn. You can see the partners and advisors and a summary with an ambitious team that has been involved with blockchain gaming since the first projects appeared in 2017. Supernova is on track to become one of the most anticipated games in the blockchain community. Accessibility via other major platforms, iOS, Android will attract an audience new to the genre and blockchain gaming without a doubt, play-to-earn games that have recently received increased attention from both enthusiasts and the general public. The team of Supernova is looking to capitalize on this wave of interest by releasing a true gamer-focused project that will appeal to the masses. In 2021, we have raised enough angel capital to grow the team and deliver a playable demo with multiplayer at the moment we are seeking to raise further capital and tell the world about our project via closed and open token sales with commitments from reputable financial backing in the crypto blockchain ecosystem. We are confident of reaching our goal. Sunday Games is not just interested in raising capital. We are looking for partners that will help us solve and overcome challenges along the way. Hey, listen, love to be able to help these guys grow their platform. Love to know what you guys think of these videos. If you like the video, like I said, please smash the like button, comment down below, share the video everywhere and subscribe. If you're live, this is Rich from Rich to be live bringing you Supernova and love to know what you guys think. Guys, go and play the game at sunday.games backslash play, backslash Supernova, backslash, I will have a link in the description of the video to the game. Love to know your input on Supernova, fun game, an entire ecosystem with NFTs brought to you exclusively here on Rich TV Live. If you're not winning, you're probably not watching. We bring in the winners, we bring in the news and we bring it to you first. Super cool, I'm not gonna go through the whole game, but man, I've seen some cool stuff here and I've played the game a little bit for you guys, but I want you guys to play it for yourself and see for yourself what you guys think about Supernova. This is their YouTube page, Supernova. Right here, I am subscribed to Sunday Games. This is their YouTube channel, sunday.games and there's more videos as well on their YouTube so feel free to review it and love to know what you guys think. Thank you guys for watching. This is Rich from Rich TV Live bringing you Supernova. We love crypto, we love blockchain technology, we love NFTs, we love Bitcoin and this is just another project that we're bringing to you guys first with the LFC token sale now and with the release of the Token Shooter mini game. This is Rich from Rich TV Live and I'm out.


On Saturday, August 19th, Pikeville Medical Center will be holding a job fair at their Workforce Innovation Center located behind the Landmark Hotel. In addition to holding interviews at the event, PMC is also hiring applicants on the spot. Their goal is to speed up the hiring process so that new employees can be ready for work in one week's time. So our job fair will actually be this Saturday, August 19th. It will be at the Workforce Innovation Center, which is formally known as the Mark II. It's actually a great event set up for us. It's a one-stop shop. So now something we've actually changed about the job fairs is that not only are you doing interviews, but we're actually hiring on the spot. We're going to take care of all your pre-employment paperwork. We're going to actually take your badge pictures and get your physical done that day so you can actually start working so much sooner. So the turnaround time went from being a couple weeks all the way down to you've been able to start the next week. So it's been a great process that we've improved for job fairs. When my baby was born, it was magical. And as she grew, having a hospital close to home with advanced healthcare and specialized physicians being there along the journey was important. And along that journey, many special doctors touched our lives.  Pikeville Medical Center, caring for every moment in life. Positions open for application include all types of patient care and other clerical jobs. With each job fair, Pikeville Medical Center has only seen the number of new hires grow. We're always after patient care positions. So if you're any type of patient care, we would love to have you at our hospital. That ranges from nurses, CNAs, LPNs, your rad tech, respiratory therapists. We'll always take those positions. In addition to those, we also have clerical jobs. So if you're not interested in patient care, you can still come work at our hospital. We have everything from clerks, unit secretaries, just about everything you can think of. We have a job for you at Pikeville Medical Center. The last job fair, we hired over 25 people from this. They were actually able to come in and start super soon, which helps out the hospital, helps out the community, helps out the people who want to work. If you want a job, you can have a job at PMC and you can have it quick. You can actually start working really soon. So that's been our big push, something we were able to achieve. And that's something that we're really proud of here at Pikeville Medical Center. Reporting from Out in Top News, I'm Nick Colm.


The Dallas Cowboys had a pretty interesting off-season, including the loss of Ezekiel Elliott, but the additions of Stefan Gilmore and Brandon Cooks. With a pretty tough schedule, where are things going to end up in Dallas this year? Let's talk about it. I think they're going to go 3-3 to start the season. They're going to beat the Giants, they're going to beat the Cardinals, and they're going to beat the Pats, but lose to the Jets, 49ers, and Chargers before they're by week and week 7. Coming back from that, they're going to beat the Los Angeles Rams before dropping 2 games to the Division Rivals, Philadelphia Eagles, and again to the New York Giants. Then rattle off back-to-back wins against Carolina and Washington, and lose 3-3 to road to some potential playoff teams in Seattle, Philly, and Buffalo. And then finish off their season going 2-1 with wins against the Miami Dolphins and the Detroit Lions. Only 8 wins, though. Is that going to be enough?


Hello and welcome to a brand new edition of our show from Logo to Impact, I'm Vikram Mosa, here's what's on the show this time around. Even as the debate on net neutrality rate is on and Facebook goes hammer and tongs with its free basic campaign. We're talking about the impact this is going to have on the digital marketing landscape we'll bring in the expert. We're bringing down the new campaign from Vodafone and get you a new hubris ad to kick off the new year on a very happy note. The issue of net neutrality is a burning one that debate has been going on for some time but let's look a little bit more futuristically in different kinds of scenarios how net neutrality, if it's revoked, if it stays, what happens to the marketing landscape, more importantly the digital marketing landscape. To understand that I have a great panel with me here in Mumbai and in Bangalore. K.V. Shridhar, Chief Creative Officer at Sapien Nitro joins us here in Mumbai. So does Rajiv Dhingra, the founder and CEO of What Consult, which of course is part of Densu Ages now. And in Bangalore Ashok Lalla is with us, he's a digital marketing consultant, formerly Global Head of Digital Marketing at Infosys. So great to have you all with us. Ashok I want to begin by asking you where do you stand in the debate because you know it's been going back and forth but I want to understand from each of you where you stand starting with you Ashok. Well you know I stand in the position of a very very keen observer. I'm not really taking sides yet but I wear a marketers hat as you know and I also wear a consumers hat. So really whichever way it goes, success or failure will be dependent on what consumers choose. Marketers, telecom companies, social networks can package what they want. It's how it's adopted, how much it's adopted, how quickly and effectively it's adopted one way or the other that'll actually make or break for success. So really you know when the internet started in India, no one thought it would be 200 million people. Now it is 200 million people and people are talking of the next billion. So really how it rolls out is a matter of weight and watch but I'm one for freedom of the internet, the freedom of choice to consumers and regardless of whether marketers give the freedom to consumers, they always choose at the end of the day. Right so it sounds very good to kind of say that but realistically and KV Sridhar you've been around for a very very long time. To understand the landscape and like Ashok is pointing out as well, this is crucial right? This possibly could be a turning point in the way we look at the entire landscape as it were. How are you viewing it and where do you stand in the debate? Well I would say that there are no two hats, there is only one hat which is the consumers hat.  And I think that's a lesson for everyone and net neutrality you know we just started the debate. I don't think that people understand, marketers understand, even the implications of that. Do our lawmakers understand? Do we understand? Do consumers understand to make a choice? So what are the essential elements that we are missing out on you? I think we are jumping the gun too much you know one after another you know first is net neutrality and then came the free basics. And then now the debate is shifted and petitions have been given to people you know to the organizations. I think we are I mean everything is happening so quickly and then so rapidly that you are hardly giving any time for people to digest what it means and the implications of that. So I think that will have a huge impact you know if you push anything by force on to the people, people will realize sooner or later and it's going to have a huge backlash. Rajeev you deal a lot with your clients yes and in the sense that you kind of working with them you have been for some time now. What's the sense that you are getting from them? So I think most clients currently are fans-sitters as consumers I think most of us agree with the sense that internet was born free and is meant to be free for everyone. Not the free that Facebook wants it to be through free basics but in general it needs to be no conditions apply and largely if you see internet across the world it is like that. In fact across the world there is underground internet also where you know all the things that are illegal in life are also available. I mean that's what the power of the web is you can't stop anything happening from there. But from a client's perspective I think even they don't know where this is headed. They understand the consumer perspective because they are a consumer today but as a marketer they are not sure whether the power of reach in the hands of a few publishers by virtue of them providing free internet is a good thing or a bad thing. Because on one hand it expands the internet and brings its reach to more people but on the other hand it leaves power in the hands of few when it comes to publisher. That seems like a dangerous proposition if you look at it from the outside as a basic premise. But looking at the possibility of the revocation of net neutrality and what kind of impact it could possibly have on the digital marketing landscape. Ashok how do you see this because you've been consulting on digital marketing for a while now. Where do you think this could go if indeed we live in a scenario where net neutrality gets revoked. Well obviously marketers will go where consumers are and say net neutrality gets revoked and free basics comes through. That doesn't mean marketers are going to just hop onto that bandwagon. Consumers need to hop onto it first and we must remember this debate is going on amongst people who are not going to be the users of free basics. So all the chatter that we're actually hearing is not amongst the billion who may or may not adopt it and that's something to keep in mind. Most marketers take a wait and watch strategy like in all marketing there'll be the early adopters there'll be the ones that will jump onto whichever channel there are consumers. There'll be ones to wait for peers to do it. There'll be ones to see whether there's traction and at the end of the day the consumer will be made the product at some point one way or the other. And marketers will try and leverage that with the data they can get through social networking analytics and go wherever the consumers are and follow maybe the lead of somebody. Some people will be laggards you know the marketing evolution curve will not be different. So I want to understand Bob how do you see this because like he's pointing out some of them will be leaders the others will be laggards. When you're looking at the leaders are you looking at the larger players who will obviously set the pace as it were. And like this entire debate has been pointing out that the startups and India has so many of them and you're looking at the possibilities that exist in the advertising world as well. Because they are getting the funding they are putting that money into advertising and marketing. So if they're not given the right opportunity how does it kind of clear the pitch as it were. When you're talking about net neutrality and that getting revoked do they stand to lose. Of course they will lose. Of course you know when you have an unfair play see today it is not about what value additions you can add to your product. It is all about what values you stand for. Sooner or later the connection between a brand and then the consumer will happen at a higher level of values.  So in a longer run it's not a playable game because in a in this world which is completely transparent unless you stand for values really live by them people are not going to embrace. Does not matter whether you live in a small village or whether you live in a in a bigger town. This entire debate today is focused by like people in these are not the people who are going to use free basics anyway. These are the people trying to influence the policy makers. So right now the debate is at this level. Of course it will take a long time for people who are actually going to use any of these are going to first adopt second learn third you know act upon their learning and knowledge. So it is a long journey. Right. At the time that Airtel 0 came in there was an upsurge of reaction to it and some of that you know like you pointed out earlier as well that you know people haven't understood exactly what it means but it just put a huge question mark on the topic of net neutrality. What was the reaction at that point in time and Flipkart very quickly withdrew. Yes. That made a huge noise that made people really really put the doubt and then saying that is there anything. You know why suddenly when it started making news you know Airtel 0 the brand started retracting. Correct. Correct. The moment public opinion started forming and then brand started that is an indication of what is going to come. Right. So is it eventually going to be about how the consumer perceives it not necessarily you know being able to kind of separate the wheat from the shaft and saying this is right and this is wrong and this is how it should work because like Pops is pointing out as well a show. This is a very complex issue. So unless the consumer understands it fully you're not ever going to be able to reach a scenario where everyone is on board and considering that being the case for a consumer to decide whether he stands whether he or she stands for or against it. How are marketers really going to understand this kind of scenario. Are they just going to wait and watch like you're pointing out or is there going to be a strategy at play that is something that you would suggest to your clients perhaps. So really you know there will be marketers who may wait and watch because they want to be doing the right thing or not being seen to do the wrong thing because of this whole media kind of noise about what it is. But eventually they will gravitate to where the consumers are consumers will may gravitate to free basics if it happens but may stay with it or not because they always make choices. They always evolve. They always get more sophisticated and we've seen the digital consumer in India has evolved very uniquely to the rest of the world but has evolved meaningfully has made choices. And you know has really grown the whole market and has grown it to a scale where there is this debate in the first place. Correct. So that will really continue. So brands stand on the entire net neutrality debate is really coming into play right because that is clearly setting the perception and it's altering perceptions as well. When Facebook puts its entire might as it were on this entire campaign that they are running right now. How is that view because at this point in time they seem to be pushing it very very strongly the kind of advertising Blitzkrieg that we've seen right now is phenomenal. How do you think Facebook as a brand pushing through free basics in India is being perceived now. See if the government of India were to do it subsidize internet like the way you get you know gas and kerosene electricity everything subsidize. Then people would have not asked a question you have to be selfless to be selfish. Now in this case you are selfishly selfish correct and it oozes you know that smells of selfishness. So that is what people are rejecting you know no matter how much pressure they put this is not the time for them to win because you know they are bringing every defense. Now today they have said that we will even allow a Google and then Yahoo to be on on the thing correct and then we will allow competitors to be as part of the package. And then we will expand the websites from 14 to 40 and then we will have an open scrutiny. So how much they can go and each one is trying to actually tell you that here I am invested huge monies in that and then I am seeing far more dollars. Then I want to get this correct you know that is a very bad place for any brand to be right in this world. So that is what is going wrong with Facebook this aggressive push right. You know we are finding every brand take a stance on where they stand on net neutrality. So brand positioning is altering even as we speak every time that you take that stand you say exactly where you placed in this entire debate. You find that more and more when it comes to brand positioning and the crucial aspects of the debate where they stand and why they stand where they are is becoming very important. Do you need to put yourself out there and say what you're all about. I think brands that do realize that this would create an alternate internet are putting themselves out there and brands that know that they won't be part of this alternate internet are in their self interest acting and putting opposing you know free basics or promoting net neutrality. Consumers who have nothing to do no incentive are doing it because they see what's wrong with it right. Facebook is doing you know is putting a mask of selflessness and as you know KV pointed out they are trying to be as selfish as they can be in the short term. I think if you ask me my personal point of view even as a business I think Facebook is making a mistake because if you do this. Temporarily you may get a lot of users but in the longer term you will always be looked at someone who tried and controlled large portions of people's experiences by force rather than by natural intent. Ashok you think Facebook is making a mistake with the way they are going hammer and tongs with the promotion of free basics. Yeah I think the way they're going hammer and tongs is certainly hurting the brand perception amongst marketers amongst advertisers who are the you know the main cache of revenue. And regardless of whether face free basics goes through or not marketers and advertisers are now taking a kind of a very stance towards Facebook and that's not going to really benefit them in terms of their business interests or an advertiser support. Even for the main Facebook platform that they run so successfully so far so it is hurting them and they need to quickly quickly change tracks maybe beg forgiveness maybe get an Indian head to actually kind of beg forgiveness for them. And backtracks you know before they kind of move forward. So the consultation paper that Tia Raya has put forth and we're seeing exactly how this goes but ultimately do you think the onus lies with the government to set the pace as it were when it comes to freedom to access the net. And if that is the case then you know as far as the government is concerned the ball is in their court to be able to get more and more people onto the internet. And that is not something that corporates need to worry about. Do you believe that that's the stance that India needs to take and do you think this is a universal stance as well. See India is a very different country you know you have rich and poor coexist literate and illiterate coexist we have modernity and tradition coexist it's a very strange country. Though we are capitalistic today but the heart of India is still socialistic. Right. So therefore you know the rural and then justice equality and then certain opportunity and subsidizing that and then giving people an opportunity to be connected to be benefited out of that lies purely on the government. You know government has to do something to really subsidize and send 1 GB, 2 GB, 10 GB worth of data money to everybody's bank account like they are doing for guests. Right. You know you use the first GB free and then after that you know you pay for it. Right. Whether the mechanism is going to be directly to the consumers or to the telecom operators let them decide. I think it's a government who need to decide that what is the kind of freedom the citizens must have. Right. And who need to take the mantle of subsidizing and then providing free internet to the country. Is it a corporate or is it it is like asking any of the coal miners to really you know solve the country's power problems. Right. You can't give it to them to be able to decide such an important issue. Absolutely. I totally agree with KBR and in fact I want to say that it would be so much in interest of Facebook if it were to let government take a lead to create a program of free internet. Be a participant and a sponsor or all the money that they are spending on advertising would pretty much make a public donation of that and on the internet in any case if you see today Facebook is one of the top sites. Right. And one number two I mean. Correct. It is going to be a beneficiary in any case. Sure. If internet you know and people will love them more for making such public donations. So if they take a government route and already they've made those inroads so they just need to capitalize on that. And instead of saying free basics or a sort of a watered down internet put as much money as you want in getting subsidized in internet to rural India. Sure. Right. So if you see how that grows it will definitely Facebook is going to be it is the number one social network in the country. It's not going to change that even when people are protesting against Facebook they are doing it on the platform. Right. So you know I mean they have no thing to nothing to fear. Right. Right. I think they need to act how large they are with a large heart. Ashok. Yes. They are to only poor countries like India. You know they want to show the magnanimity. You know why can't Google Facebook everyone you know all of them come together launch a satellite and then give free internet to every citizen on this planet. Right. Why can't they do that they are already doing it. They are well meaning and they want to make. Absolutely. The internet more and more accessible than perhaps the government route to be able to partner with the government and making this possible is something that they can do. You agree with this Ashok. I totally agree. And I think you know Facebook should draw inspiration from its fellow American brand Google who also has the same intent to tap the next billion but is doing it in a way which is giving it a lot more credibility and positivity amongst the government amongst consumers amongst marketers. And I think it's also important to give up on this philanthropy trip and acknowledge that there is a business behind philanthropy. I think the government and everyone consumers marketers would be far more positive to embrace that because everyone is looking to bring more people on to do good for people and while people come on to get good for themselves. So really it's a symbiotic relationship. But currently Facebook is coming across like a bit of a parasite trying to prey on on the poor on the unconnected billion and trying to push through its agenda which in its own interest is not you know the best. Essentially backfire on the brand if that's the right usage but you know that's where we're leaving it right now. Well on this panel discussion we haven't had the kind of fireworks that one would expect on a debate on net neutrality considering the way it's been going right now. But even so we are more or less agreed that the consumer is going to lead the way and the symbiotic relationship between the government and the many parties who would be interested in making the internet more accessible is perhaps really something that we should be aiming for. Thanks indeed for joining us on the show Rajiv and Ashok as well but there's lots more coming up on the flip side of a very small break here on the show do stay with us.


Very few people had really thought about the way that we worked, you know, you wake up in the morning, you commute to work, you sit down at your desk from nine to five. We really kind of had this inflection point that needed a pretty eye-catching person who better to tell us the old ways of working our dead than the dead guy. It's all made up. These old ideas, working in an office, nine to five. So, if it's all made up, what's stopping you from making up something better? I'm Hannes Jatti. I'm the Chief Creative Officer at Alto and the founder of Alto as well. Ivan Zakarias and I'm a director. I'm Nick Landon and I was the film producer. My name is Patrick Hawley and I'm the Executive Creative Director at Upwork. Tell us how this came about. This ad came from this realization that we hadn't rethought the way that we as a society have worked since the Industrial Revolution. This is how we work now. We wanted it to be as much an ad for Upwork as it is an ad for the new way of working that we're all going about nowadays. After the pandemic, there was a big question, how are we gonna like work together and how companies succeed? And so that needed to be solved. Ads during the pandemic were more somber, more earnest and as we kind of found our way out of that, there was almost this kind of time for a bit of elevity and celebration and humor.  We were kind of stopped in our tracks by a Jack the Ted CEO. That's always a good thing. When you have some kind of reaction where you're just like, what? Yeah, this could work. When you come to someone with a dead person being resurrected, not many clients say yes, but it also comes down to actually building a smart strategy behind it and having some clear cultural insight. And I think when you do that, great work can follow. What was the process like building this whole musical theme behind this kind of epic ad, as it were? When we looked at the scripts, there were some obvious challenges with it. That guy, a song, multiple sweeping locations and a lot of different characters. Bringing that all together needed a real master and creating a musical piece out of it that also told a clear story. And I think there's nobody better out there than Ivan Zacharias. Hanes from Alto and the guys liked some stuff we did before and they thought that we might be good with that people as well. We were extremely excited when he wanted to work with us and he just absolutely knocked out of the park. We started with daily Zoom calls. Normally it would be, oh, God, another phone call. But these guys were really funny. The amount of communication we had to have with them to put it together was probably treble what we'd ordinarily have throughout the process. But it was always a pleasure. It was great hanging out with Nicky Don and we really broke down the scripts. One of the things that drew us to the project were the lines in the music track. We soon found that connecting spaghetti Western songs with an Elvis voice really gave us that comedic relief. What we were trying to is try and make the track the length of the act that the film needed to be. It was a couple of hours every night this kind of ongoing musical development. That process with Walker Music took us two months to actually get to the song. To this day it is stuck in my head. I will find myself in the shower just humming along to it. And I don't think it's going anywhere anytime soon. I think it lives up their entry. We'd done a few musicals before. So we knew what you had to do to be ready to go and film it. What we didn't realize is that we couldn't really progress at all until we had the actor. Our main actor Ross Turner, who plays Jack, our dead CEO is an absolute professional. Once we had the actor, we needed to start with a prosthetic work. I've never, until this campaign had to think about what limb falls off the talent at any given time, what his eyeball should fall out, what that eyeball should look like when it falls out. There were lots of rigging involved in his suit and things like that. So it needed to be really thought through. Back when I had a working circulatory system, you had to give your right arm to find great talent. He needed to be in hair and makeup for four hours every day. He turned up at three in the morning and then got his prosthetics made up. There were different latex pieces that got put on to him. It was very, very hot in Portugal when we shot that. So I was really worried about him and he just managed everything perfectly. Shoot days were up to 15 hours. So this guy was there often for like 18, 20 hours a day for five days straight in foggy and full hair and makeup with the prosthetics and his suit. How long did the whole process take? Before we started shooting, it was probably like six weeks. We shot for a week in Portugal. We needed to create 30 pieces of content out of the five shoot days. We were basically fitting in a lot more than we would ordinarily kind of do on each day. I think at the end we shot like nine or 11 commercials in six days, which is something that we normally don't do. What's the reaction been to the campaign? This has been actually a wildly successful campaign for us. We ended up kind of crushing a lot of our metrics. There has been a lot of positive feedback. We also had some very visceral reactions from some audience members. Worst ad I've ever seen was my favorite. I take it actually as a positive sign that a campaign is actually out there and challenges the norms that we have that some people outrage. When you go the direction of zombie CEO who's lens fall off in the middle of a campaign about a freelancing and remote work platform, you're going to get some reactions, both good and bad.  I think that there's a lot of value in finding amazing creative partners and letting them do their thing. And we're really lucky to have partners like Alto and the folks over at Smuggler to help us do that. We tend to do quite classical narrative led pieces. So every now and then it's really good to kind of shake it up and throw something completely kind of eccentric and different. There tend to be musicals for some reason. I kind of hate musicals so I don't know why I'm doing it all the time.


Hi, I'm Sergeant Jason Robillard with the Vancouver Police School Liaison Unit, so we're super excited to announce to all grade 11s and grade 12 students in Vancouver to join us for the virtual student challenge this year. So what we're asking you to do is to tell us how you would make your community better. We want you to put that in a video no longer than one minute in length and submit it at VPD Youth on our Instagram page. You can be creative, use TikTok or any other platform that you wish. We want you to include your SLO in one way or another, but we'll leave that up to you. We're super excited to get these submissions in and there'll be more instructions posted on our social media page. Be creative, be great, be you, and best of all, good luck. From all the SLOs in the Vancouver Police Department, we look forward to hearing from you.