Hey everyone, what's up? It's Rachel here. Hello from Miami and today we've got a very special AMA. Today we are joined with Daniel. He's the president and co-founder of Move Network and Evan, who's a VP of Legal at Move Network. Hey guys, how are you? Well, so happy to chat with you today, Rachel. Yeah, I'm so happy to chat with you guys also. And Evan, you're here in Miami also for Bitcoin 2021. So that's awesome. Absolutely. I've been here all week, had a little bit of R&R as well. You know, I live in Toronto where COVID's been pretty depressing over the last 14 months, so it's good to get away and get some good sunshine. Right. And Daniel, you are joining us from Toronto, correct? Exactly. Home of beliefs, unfortunately. Nice. Okay. Well, happy to have you both with us today and thanks again to the audience for joining us for this AMA. We're going to get started. I just want to remind the audience, please send your questions our way. Both Daniel and Evan are happy to answer anything and remember to subscribe to our YouTube channel. Okay, so first question. Daniel and Evan, can you explain what Move Network is? Yeah, absolutely, Rachel. Move Network is geared to be one of the largest NFT aggregators. It's an ecosystem platform that consists of Move Market and Move Chain. Move essentially addresses the distance between a user, digital assets, and ownership. Okay. Got it. Can we talk a little bit about the problems that Move Network is solving today because, obviously, there's a lot of NFT platforms out there. I want to know what differentiates Move from the rest of the platforms out there. Absolutely. The explosive growth of NFT platforms, there's definitely obstacles that arise, including a little oversight related to verification process and the high demand of decentralized trading. So Move essentially has been forced to solve these obstacles, giving creators and companies a way to stream revenue. And it's targeted, like I said, to be the largest NFT aggregator. So that's where we're at. Got it. Very cool. Can we talk a little bit about Move Chain because that's something obviously very unique. And I want to know more about the technology behind that and what it does. Well, most digital artists are interested, as you know, creating NFTs on the Ethereum blockchain. However, the cost of minting NFT on Ethereum can be hundreds of dollars. And if you're not a popular digital artist, it might be hard to sell your product. So Move Chain actually takes into account the creator in that sense. And we're solving this problem by building it from the ground up, keeping the creator in mind. Got it. So basically, does Move Chain make it easier for creators to create their NFTs versus, you know, using Ethereum or Binet Smart Chain even? Correct. Absolutely. So I think the apps that we've been kind of developing within the chain itself, one, the primary focus is security with number two, being the fees associated with it, because as Daniel alluded to, the fees in Ethereum can sometimes be suspect. So those are kind of the two, or the genesis that supported the development behind creating Move Chain in the first place. And the depth that we've created within it and the tools for kind of the, we'll say the marketplace, so to speak, within it makes it kind of a seamless integration for anyone to really create any NFT they want. Cool. Speaking of creating any NFT, what NFTs does Move focus on specifically? I read some news recently about Move helping innovate in the film industry. So is that kind of the focus as of now, or are we talking about any type of NFTs? At first, I think that our partnership with H Collective is something to speak about. We're definitely focused in the film industry, just because, you know, it's $100 billion in revenue. So whether it comes to creating NFTs that relates to Darth Vader telling Luke Skywalker about his fatherhood or Thor coming into saving Wakanda, for instance, one of my favorite opportunities, we definitely really want to focus in December specifically. Yeah. And just to add on to that, we're kind of sticking within the industry that we know and we have large significant connections to. So entertainment is obviously one of those. So starting with Hollywood and then transferring it to other ones like art as well as gaming and esports. So for myself, I have a pretty significant background in esports and gaming space. So using that knowledge of my network to help leverage that and introduce those clients and those partners into this industry for really additional fan engagement properties. Got it. Yeah. We're going to take a question from the audience real quick. So Ash is asking, what would you do with an NFT that you can't physically own? Just assume you own something but not having any values when the NFT craze goes away. Yeah. So maybe I can take this and I think this question comes more to kind of the psychology behind crypto itself, behind holding something physical versus something digital. We're currently in this transition, particularly as a younger generation where we're transitioning into more of a digital world where everything is kind of living on this sort of computer context, so to speak. So when you're looking at NFTs, it's really not too dissimilar or different at all than holding an actual trading card. So if you're looking at Dapper Labs and what they've done as it relates to Top Shot, let's take a LeBron James rookie card versus a LeBron James highlight that Top Shot is made. There's actually no difference. There's a limited number of them that are being created. And while you're able to go out and print a photo of it that doesn't give it any value versus owning the actual highlight where there's a limited amount with the serial number that lives on a blockchain, etc. So that's how I kind of like to approach those types of questions. Got it. I'm curious to know a little bit about these film NFTs that you have with H, is it H Collective? Can you explain what a film NFT actually is, Daniel or Evan? Yeah, Evan, do you want to hit it off and then I'll take it back off of that? Sure, absolutely. So a partnership with H Collective, they're one of the I guess largest production companies or boutique production companies based in Hollywood, owning significant rights to films like Brightburn, which is a top quasi horror film, I'll call it, thriller itself. And what we're doing is we're taking certain clips and turning those into NFTs, so to speak, where we can then for fans of that film can own a piece of that film history. So going back to another thing that Dan had alluded to earlier about whether it's Thor landing in Oconda or Darth Vader letting Luke know that he's his father, having true fans being able to own those little pieces of movie history just adds a new revenue stream for the industry as a whole, but also gives a very new fan and date, then engagement tool that can turn into a digital collectible and actually more value. Exactly. Yeah, so I'm curious, oh, Daniel, were you going to say something real quick? I just think that in terms of the movie industry, so much of our personality and characteristics and who we are as a person are grown in movies. And so really going through that point of entry as move network expands, I think is just one way that I think that we're setting ourselves up for success. Yeah, that's awesome. And I also think it's really unique because I haven't personally heard a lot about or anything really about film NFTs. And so that's why I was curious to know what exactly that is.  Exactly. And like you said, the industry with NFTs, I don't want to say that it's saturated, but there are a lot of platforms coming up. And what we're doing is finding our little niche that's very separate and hasn't been touched yet. Right. But I'm curious to know, is there a token associated with move? How do people actually purchase these NFTs and own them? Definitely, we have our own token called Moved MOVD, and that allows, you know, governance and issuance in terms of our platform and the ecosystem within Moved Market. Okay. And we hope to list the token around August 1st. We're currently in talks with a few exchanges to do our first token listing. And hopefully they'll be coming live in the very next couple of weeks, and you'll be the first to know. Awesome. That's exciting. I can't wait. I just want to remind the audience, please send us your questions. We've got two really great experts here. They know everything about NFTs. So yeah, send your questions our way. So I just wanted to go back. So right now, you mentioned that MOV is focused specifically on the film industry. But moving forward, Evan, I think you mentioned something about eSports and other industries that move may be focused on next. Is that correct? Yeah, absolutely. I think it's a natural transition to cover kind of the broader entertainment sector as a whole, particularly given just our connections and our ability to source those kind of valuable fan engagement tools within the space. So something that I was reading about this morning as well, which I knew about, is you're actually kind of seeing this already, where you had a few other companies really interested in producing NFTs for eSports and gaming. So we hope to be one of the first groups to do it. We have a pretty big announcement coming up in the next couple of weeks, which I don't want to share just yet. But it is related to eSports and gaming. So definitely stay tuned. Cool. Okay, I'm going to take another question from the audience. Three Musketeers is asking, where can we purchase them? I'm assuming the NFTs, where can they purchase the NFTs? Absolutely. So you'll be able to purchase NFTs on the MOOC chain network once that goes live, which will be very, very soon. And I'll turn if you're referring to as well, the movie token that will be going live on our initial token listing, which will be August 1st on an exchange, which is just that has not been officially confirmed yet. We're currently out taking bids from a few exchanges, but hope for it to be going live soon. Got it. Cool. Okay, I'm going to take another question from the audience real quick. Steven X Alchemy is asking, tell us more about MOOV chain and why did you decide to create your own chain? I think that's a really interesting question also. So absolutely. And that's something we touched on a little bit earlier, but I think the fundamental reason why we decided to develop our own chain is one to have more ownership over what we are building and be able to decentralize that to give everyone who is a participating from a movie token to have governance and say in what we're building and how we're doing it. So from that perspective, most entity platforms right now are being built on Ethereum. The two fundamental problems with that are one fees and two security. So what we've done is built our own change in order to, I guess, make those two aspects much greater. Daniel, did you want to add anything to that? I think Evan spoke for me there. So yeah, definitely I think it's just in terms of speaking, in terms of creating something for the creators themselves. I think it's very important right now where they're building on Ethereum and the Gatsby's or something that you really want to touch on. Right. So I'm curious to know, first of all, why did you create Move Network? Is there a personal story behind it? Like I said, this is obviously a very unique platform. I don't know if you guys are film buffs and you decided that this is something that we need to see more of. And then secondly, in terms of Move Chain, was that challenging to create your own rather than doing it on Ethereum? Was that challenging as well? Yeah. In terms of a personal story, a serial entrepreneur was in the augmented reality space. So the elimination between a distant being able to see something kind of transcends into this space with the NFT platform and Move Chain is giving ownership back to the creator. And so when speaking to Evan and Adam, I think it just was a natural progression over a beer. And we decided to kind of move forward that way. Right. And then Evan, I don't know if you want to speak about or Daniel, basically, because we're seeing a lot of these, like, you know, a lot of platforms just choose to use Ethereum or Binance Smart Chain. Were there any challenges that you want to talk about when creating Move Chain? Considering the NFT kind of industry right now is still very new, obviously from a developmental perspective, it was quite difficult to actually, I think the hardest part was actually finding people who have the technical experience to do so. While Daniel and myself, we are both very much, I will say, crypto entrepreneurs and been in the space for quite some time with some deep knowledge in it. Neither of us are developers or coders themselves. So finding the talent to actually be able to facilitate the development of the project was probably the most biggest hurdle is so far to date. But once, you know, we built an extremely good team with that are super technical and super good to work with. So from that respect, once we were able to cross over that hurdle, it's been smooth sailing since. Got it. Yeah. Awesome. Okay, I'm going to take a few more questions from the audience. So three musketeers is asking, are we talking about the international movie industry as well? That's a great question. Absolutely. Absolutely. There's kind of the best part about crypto in the blockchain industry is it's not it's very much borderless. It's not situated to a specific region or specific place. And with that same ethos and that same genesis is how we're viewing our own product itself, where the movie industry is very global. You have fans all over the world. And we aim to tap into different markets from Bollywood, Hollywood, internationally to Korea, as well as Asia itself. So very much global and how we're in our perspective. Are you focusing first on one specific market? I mean, are you focusing on the American market or the Canadian market first? And then you're going to expand? Are you starting globally? I think to be frank, we are doing this, we're viewing this from a very global perspective, but we're also viewing this from who in our network do we have most access to right away that we can leverage to come on and help support our own ecosystem. So obviously going up for the low hanging fruit is kind of the natural course of action and then expanding outwardly from there. Right, that makes sense. Speaking of that, I'm going to take another question from the audience. Someone is asking, how is the move network going to accommodate their community? So if we can talk a little bit about the move community and how you guys engage and interact with that community and the ecosystem there? Absolutely. And maybe I'll touch on this initially before handing it over to Daniel, but we're very community driven. We have a great Telegram group, we have a great Twitter following as well. But the main fundamental reason why we actually created the move chain, our own chain in the first place, was for the community and keeping the community in mind, because by allowing them to control and govern the chain itself, gives much more freedom to the developers and the artists who want to create NFTs. So by using the move detoken to transact in the space, also gives you the opportunity to govern with what's going on. So with that respect, that's how we plan on accommodating the community and why we actually went out to build our own chain as opposed to building on another platform. Are you able, I'll go ahead Daniel. I know community is key and we take every person's thought into perspective while building our move network because we're better together than isolated in that sense. So even incentivizing individuals within our platform to stake our move token is something that just keeps loyalty and even just being transparent in the process such as our product roadmap and updates when we get updates. I think that just allows the community to understand that we're in it together. Got it. Daniel, you actually said something really interesting that I wanted to ask as well. You mentioned staking and obviously incentivizing the community members. So is that is that a feature that community members have with the token? Absolutely, along with like community governance in terms of how we move as pun intended as a corporation. And also things like blind box discovery and NFP discoveries. I think that's just something just to keep individuals loyal to our movement. Yeah, definitely. Okay, audience members keep sending your questions our way. We're getting a lot. So I'm going to actually take a few now. Let's see here. Someone is asking how many movie IPs from Hollywood. This sounds so exciting. We currently have go ahead, Dan. No, I would just about to say like in terms of numbers, I'm not sure we have a various amounts of movie IPs because of our strategic partnership with each collective that that's opening up doors with other production film industries. So you can kind of piggyback off of that, Evan. No, that's it. Yeah, we have access to hundreds of thousands of various IPs across the Hollywood and traditional entertainment landscape. And, you know, in the coming weeks, we'll be issuing press release after press release announcing all of them. So definitely stay tuned and get excited about this. Yeah, even one of our advisors has said gain is right. So his experience and his depth in that as a Hollywood mogul, being like he was 10 years on the board of Marvel Entertainment, for instance, just allows us the opportunity to get different types of Hollywood IP. Yeah, that's awesome. And I just wanted to point out, it was it was a recent announcement, the partnership with H Collective, wasn't it like this week or last week, Daniel? Yeah, two weeks ago. Yeah. Yeah, so it's it's fairly recent. And I'm sure given the uniqueness of Move Network, I'm sure we're going to see many more announcements to come, you know, with with the movie industry. I'd also be curious to find out if, you know, you're going to have any celebrities join the community and start, you know, engaging with the community there. That would be really cool to see some celebrities join. You can't have Hollywood without celebrities. So definitely, we have a couple of people that we're talking to that we're about to announce and very, very stoked in terms of that process. Also being in the home of in Toronto, the six, there's some other artists that we're talking to here that Move Network can we'll see. Yeah, I'm excited. Okay, I'm going to go back to audience questions, because we're getting quite a few and just a reminder audience, please send us your questions. Happy to answer everything, or at least mostly everything. Okay, so next question from the audience, Brian is asking, what are the competitive competitive advantages of Move? Yeah, so I think from my perspective, the number one competitive advantage for us is the fact that we're actually building the project on our own chain, as opposed to going out to an external change where we can actually help the community itself control the decentralization of the platform, and actually give governance into their hands to decide what they want to do and how they actually want to interact with developers, NFT artists, and etc. when it comes to actually minting the prop minting the various IPs that, you know, we're going to offer and that they're going to offer to the community itself. Absolutely, and I would also just piggyback off of that, that it's content agnostic for individuals that want to upload their own content. There's distribution on demand and, you know, high-scalability, low-field fees, as mentioned on our Move chain, and community governance. Daniel, interesting point you just mentioned. So you said it's content agnostic for individuals that want to upload their own content. So what exactly does that mean? Are we talking about independent filmmakers that have their own films that want to turn those into NFTs? Correct, and also the file itself. It's a 3D model, if it's a video, if it's a JPEG, the content agnostic in that sense. Cool. Okay. So actually, I have a question based off that as well. I think we're seeing a trend now with NFTs and the emergence of physical and digital NFTs. Are you guys thinking of possibly making these NFTs physical somehow? I don't know how, but I mean, is that an option for the future? Because I think that would be pretty cool. Absolutely. So this is something that we've been discussing internally about, but we do have such a robust roadmap right now that we do want to, the one or sort of take a step back, something that entrepreneurs tend to do that kind of gets them in trouble is when you try to do too many things at once. So we have a pretty significant roadmap ahead of us. We have considered this, but for now, we're going to put that in our back pocket and just continue to keep our heads down and develop. That's something we will revisit in the coming months for sure. Yeah. Awesome. That's great. Okay. So a few other questions from the audience. I'm going to take those right now. So Steven is asking, blind box, how does that work? Are they airdrop to move token holders? Evan, did you want to go on that? They are airdropped to move to token holders. You need a wallet address in order for that to happen. It's essentially it. Okay. Cool. Got it. And then here's another comment from an audience member who's saying, hope to see Marvel hero on the move network platform in NFT form. Wakanda forever. Wakanda forever. Yeah. We're in talks right now with a few production companies in Hollywood trying to get a few of those. So hopefully we'll be able to announce something really special soon. But I would love to see that on the platform as well. Yeah. Cool. Evan, you briefly touched on kind of like the roadmap and plans for the future. Are you able to discuss maybe some things that we can start getting excited for coming up that you guys want to implement into the network? Absolutely. So we actually have a number of things coming up. There's actually a little bit too much to discuss on that note. But probably the number of things, the actual launch of the product itself, letting the users and the community actually go on and start testing out the beta itself and then preparing for the token listing, which is anticipated right now for August 1st. So we recently released our roadmap. I believe it was yesterday to the community of the medium post. So I do encourage everyone to take a look and go through it because it is quite robust and feel free to reach out to me with any specific questions you might have about it. Awesome. And Evan, if somebody did want to reach out to you, are you on Twitter? Crypto Twitter is huge. Are you on that? Are you more of a Telegram person or how did they reach out? Telegram is perfect. Okay. Telegram is perfect. I always respond in our Move Telegram group. So any questions there, I'll be sure to respond to. And what is the name of that group again on Telegram? Is it just Move Network? Okay. Perfect. Easy. Easy to remember. Okay. So audience keeps sending us your questions. Just want to remind you guys. And then I have another question that we haven't really touched on yet that I'm curious to know. Obviously, with any trend that we see in the blockchain and crypto space, there are challenges involved, especially when it comes to getting mainstream adoption. So obviously, there's a lot of hype around NFTs, but because you guys are focused on film NFTs, what are the challenges there that we still need to overcome in order for this concept to kind of resonate with the mainstream? I first off think that maintaining a community instead of just being a place to sell products is something that's essential in the NFT marketplace. You have so many platforms that are just there just to sell stuff rather than an ecosystem and then making that live. So I think that's one of the things that NFT platforms really need to overcome is not just to be that hype and that trend, but to piggyback off of individuals within that ecosystem and grow it that way. Evan, did you want to add anything to that about challenges? I think you kind of hit the nail on the head yourself too, Rich, when you said it's a matter of adoption itself. Right now, we have, like I said, my background is primarily on the eSports space and there's still always kind of this dichotomous distinction between older generations, not understanding how younger generations want to watch other people play video games. Whereas here, we have kind of a similar genesis of now people are trying to understand how can I own a digital collectible versus a physical collectible and there's this psychological thing about getting over that. So using Hollywood is something as a baseline to help move that forward where everyone can already understand it, knows it, is familiar with it and can actually own a piece of history. I think actually helps make that adoption much easier. Right. So based on what you just said, Evan, I'm curious to know, are there challenges when you're pitching this to actors and companies, production companies, are there any challenges there in terms of getting them to understand the concept of move network? I mean, this is such a new concept and a lot of people hear blockchain and crypto and maybe they aren't on board. So how has it been challenging? For instance, obviously you have this great partnership with age collective, but let's talk about the challenges there and getting these partnerships. What are people saying? What's the feedback? Absolutely. There are definitely a lot of challenges involved with it, but it always comes back to kind of the fundamental aspects of why we're building this and why it's so good for the industry because Hollywood, particularly as it relates to COVID and how it's decimated their bottom line, NFTs are providing them a very new entry point to one, get new fans, create novel revenue streams as well as new fan engagement tools. And once you are able to outline that from that perspective, they totally get it. So just based off of that, I've got another question because I can keep going on and on, but we're talking a lot about Hollywood and obviously that's, you know, American mindset Hollywood, but maybe I don't know if other companies and other regions like Europe or Asia or Canada, if they're more open to something like move network and NFTs, do you have any feedback on that? No, absolutely. And I think when we keep saying Hollywood, we are using it interchangeably with the entire film industry and content industry as a whole because we are in deep conversations with several Bollywood production companies as well, as well as production companies based in Korea and the broader Asia. So it's very much global in how we're approaching it. And are you seeing other regions kind of more open to NFTs versus some that may be a little bit more closed or is that to, I don't know, have you not seen that yet? To be honest, not really. I think the same hurdles and the same feedback is fairly consistent across the board. I think crypto itself is scaling and blockchain is scaling at such a rapid pace that everyone knows about it at the very least, while many people now are actually becoming very well versed on the subject. So it makes those conversations much easier. Got it. Cool. Okay, I'm going to take another question from an audience member. He's saying, Brian is asking, can you please highlight the future plans of move? Obviously, we touched on this a bit, but I don't know, is there anything specific that you guys want to highlight that we can see coming up pretty soon that you can talk about now? Well, I think there's a, I'll hand over you to second hand, but I think some of the biggest things that we have coming up relate to some of our esports engagements coming up in the next few weeks, as well as our token sale in the beginning of August, which we'll be listing on a tier one exchange, which we're super, super excited for. But on top of both, those is the actual least of the project and getting this into the hands of the community to actually perlay around with and start meeting their own NFTs for sale. Daniel, did you want to add? Oh, no, he definitely answered all three of the things that I wanted to say. So yeah, just stay tuned for August first and the launch of our platform by the end of the month. Yeah, I'm excited. I mean, you said a tier one exchange. I don't think you can mention which exchange right now, correct? Not just yet. Okay, so basically on August first, is that, is that information going to be out there in public then? Yeah, so fingers crossed, it may be August second, but August first will probably be the day. Okay, cool. And Evan, you were mentioning esports. What about plans to do anything with artists? I mean, I feel like that's when you think of NFTs, the mainstream at least, they think artwork. So is that something in store for move network just to focus on? Absolutely. We actually so in next week, we have a big partnership announcement coming out with a pretty significant group of artists. So I can't touch on that yet because of confidentiality reasons, but definitely you'll be hearing about it next week. And art is the next kind of transition into the broader entertainment ecosystem that we plan to enter into. Very cool. Okay, I'm going to take another question from the audience. So someone is asking, can you tell us the motivations and benefits for investors to hold your move token in the long term? That's a great question that we haven't talked about yet. Yeah, sure. Maybe to kick this off, the number one thing that I look for when I'm with all you any sort of blockchain or crypto company, and when you're looking at this from an investment perspective, like this individual is, it relates to the tokenomics. And I would, you know, I'd be pretty confident in saying we have one of the more compelling tokenomics out there, so to speak, when it relates to where the stocks are being distributed to investing periods for the investors. So definitely, that would be the number one reason for me. Daniel, did you want to comment on that? No, it's definitely for investors and anyone part of the NFT movement, I think it's just something to support this digital revolution that's happening within this world. And so by piggybacking and looking at our token economics or product roadmap, we and our team and a list of advisors with a project that is actually solving a solution within the film industry, I think that's a reason why it's a little done to me. Yeah, awesome. And audience members also, he's just commenting, seed round with 1.5 million raised. Wow, looking forward to the IEO. Thank you. Yeah, thank you. Yeah, we recently closed a $1.5 million seed round. And we're actually open up our round one slash series A raising a little bit more to continue the development of the project, which is going quite well as well. But thank you for the nice comment. Yeah, comments like that are great. Actually, I didn't know about the 1.5 million raised. So congratulations. That's awesome. Another question from an audience member, Stephen is asking, truly endangered masterpiece. How does that work? Can you give an example?  Yeah, no, so truly endangered masterpieces in the name itself. There's a limited version amount that that piece that NFT can be displayed every so let's just say you have 10 instances every time that instance is used. It's knocked off. So you have 10, 10, it becomes more endangered over the process of it being used. Yeah, so to summarize that it's really our version of limited edition drops. But super limited as it relates to mostly, you know, significant moments in the space. So if you want to take a traditional sports example, because I know you're looking for one, we can take, you know, Michael Jordan shot over Elo against Cleveland to go to the NBA finals. That would be a very significant moment in history where there'd be a very limited number of those minted on our platform for users to hold and be one of the top digital collectibles. Cool. A question just came to my mind that we really haven't touched on. How are these NFTs price? I mean, how are they, you know, how do you know the worth of these NFTs? Does that make sense? Yeah, absolutely. Go ahead. Well, we take the crater into account obviously and the governance aspect of move token and the community within itself. I think with those two things, we come to an agreement in terms of the value of NFTs. Yeah. And then on top of that, it's really going to be the communicate that dictate what the value is. And that's not something that, you know, we're shy from and then something we realize because in the end, it's really going to be the marketplace that dictates what something is worth just like a traditional marketplace, except ours is decentralized. Got it. Yeah. Very cool. Okay. Another question from an audience member, Brian is asking, do you think the NFT momentum will keep going? That's a great question. I want to ask that as well. Absolutely. And I think that is a great question. And this is something again, we kind of alluded to earlier when you're thinking about what's kind of happening in the world right now at scale, which is this transition from the physical to the digital, whether it's your office, you know, going paperless and every piece of paper now going on to their system versus most younger people consuming all of their content through digital means. This is no different than holding a physical card, except it's now on a digital, it's on a digital platform and it's contained on the blockchain itself. So from this respect, I think the further we get along with this, NFTs are, they're not even in the first inning where we think they will be in the coming years. Right. It's interesting because, you know, I do think COVID helped boost the popularity of NFTs, because obviously, we're living in a digital world right now. It's just interesting to think that as everyone gets vaccinated and we start resuming normalcy, will that digital world stick? So that's why I was asking about the physical aspect around this, because I am starting to see that as a trend as well, where we've got these physical NFT pop-up galleries showing up. And Evan, you were just here in Miami last night, there was a physical NFT gallery here, wasn't there that you attended? Absolutely, there was. And I think in that respect too, what they're trying to do is cradle and be attractive to kind of those individuals who, you know, they're not so sure about this yet versus those who are also having an interest in this space. So it's a good medium between both. So it's something we are looking into, but it's definitely not something we're prioritizing right now. We're going to stick to our core competency and just continue to build with our heads down and not worry so much about the noise around us. Yeah, that makes sense. I mean, obviously, I think that I think the best projects out there focus on that one goal initially, rather than having a million things that they're focused on and then end up potentially failing just because they're focused on too much. So that makes a lot of sense. Great. So, okay, audience members keep sending us your questions. We've still got a little bit of time here with Evan and Daniel. So next question that I had. Okay, I just lost it. Actually, let's take, oh wait, no, let's not take. Okay. So next question that I have in terms of NFTs and adoption. What do you think, you know, moving forward other trends besides, you know, the physical NFTs that we talked about, are we going to see any other trends that you think will develop moving forward? I believe Ready Player One is going to happen in the metaverse where it's just like the sum of all virtual worlds putting together augmented reality virtual reality and NFT. So I think that that is going to be a trend specifically in Asia. It's happening a lot right now. And where NFT falls into that at like a digital museum, for instance, I think is something to look out for. Yeah, that's a good point. And actually, and we didn't touch on that yet. And that is a trend that I'm seeing as well. These 3D marketplaces for NFTs, I think that's really cool. And that's something that we can look forward to with Move. Okay. So I'm going to go back to audience questions, because we have a few more here. Someone is asking how will your project generate profits slash income to sustain? And what is the revenue model? How will it benefit your project and your investors? Evan, did you want to touch on that? Sure. So I guess it's like any other marketplace where it functions within both transaction fee on any NFT sold, which will go back to kind of the holders and the investors themselves. But everything is going to really be based around the move, the token itself, once we do launch, and that'll facilitate kind of all aspects from governments as well as kind of from financial and fees. Cool. And the great thing of having it on a blockchain, it's transparent in that process. Yeah, I mean, I think also just just to point this out, because I think it's a really important point about Move Network is the Move Chain. I think that's one of the, I mean, obviously, the idea of NFTs in film, that's really a unique concept. But I think the Move Chain is a really important aspect here with this project, just because it's your own technology that you're using. And obviously, you chose to do that versus Ethereum or Binance Smart Chain or anything else out there. So in terms of everything we've been chatting about today, I personally think that the Move Chain is one of the most interesting parts of the Move Network. Absolutely. And I would fully agree with you there, because the whole concept behind it too is we want to really create a centralized platform that is community driven with low fees and high security. Yeah. And I think, I mean, I think it's a trend that we will start seeing more people creating their own chains versus using Ethereum or anything else out there. And so I think that the Move Chain is just going to kind of offset that trend. It's really early and I think that that's great to see it. So I'm curious to know more about that when you guys can discuss it more, I guess. Absolutely. And it's also keeping the other chains in mind and having that cross chain functionality is one of the benefits I think that we're doing here at Move Chain. We just don't want to silo ourselves, but we want to bring in everyone who has an NFT aggregator with low fees and security to benefit the community that way. Yeah, that's a really important point because obviously the blockchain ecosystem is inclusive and open. So Daniel, that's a great point that you bring up. Audience, I just want to remind you guys, please send us your questions. We've still got a few minutes. And so I just want to open this up to Evan, to you guys. Are there any additional comments that you want to add that I might not have touched on or the audience haven't asked yet? Something that I would love to ask the audience because we are so community focused is please join our Telegram group, join our Twitter and let us know what NFTs you would like us to start minting on the platform. What movies do you love? What gaming titles do you love? What do you want to see? How do you see the evolving nature of the NFT space? And we'll do our best to help support that. Cool. Daniel, did you want to add any additional comments? Yeah, we love your input, but we'd also love you to join Move Network. We're growing as a team. And if you have a passion in this space and you see that you can contribute towards our movement, we're happy to take you in. Cool. Okay, we've got a question coming in from the audience that I'm going to take real quick. Someone is asking, what makes Move Network unique from other NFT tokens? I mean, obviously we've been discussing this, but was there something that you guys wanted to add there besides the audience? Yeah, so maybe just to summarize the points for many people who have just started tuning in. I think the key thing here is the fact that one, we're building out our own chain in order to support the ecosystem. Two, we're focused on really diversified and unique IP across the entertainment ecosystem. Three, we're building out a metaverse for all of us to actually function and play in. Three, or four, or five even, something we haven't touched on yet, which I just want to highlight, which I can't get too much depth into, is actually decentralized streaming and how that's going to support the influencer and content creator community to not only mint NFTs, but actually bring their content to life and give them full ownership of it as opposed to sharing fees with other streaming platforms, et cetera. And that's something that you can see in our roadmap that I don't want to touch on too much here, but definitely will be something that I have more to share. Yeah, wow, I'm excited to hear more about decentralized streaming and that is something we haven't talked about. So Evan or Daniel, are you guys able to say anything more about it now, or is it just we've got to wait and find out about that? Well, I think we put out a lot today, but we're going to keep our lips a little bit more sealed on that to help keep the momentum, as well as stay focused on the next step ahead. Right, cool. So just a comment from an audience member. They're saying it would be great if we have scarce NFT as airdrops awards. That's what TEM is for. Exactly. Awesome. Cool. Well, if we don't have any other questions coming in from the audience, I think we're going to wrap this up here. Daniel and Evan, did you have any additional comments that you wanted to add that we might not have discussed yet? No, but nothing else really to add, but more just, you know, thanks so much for having us.  And please join our Telegram group, join our Twitter page and just to stay on top and stay connected as we continue this journey to bringing NFTs to Hollywood and beyond. Great. Wonderful. Cool. Well, Daniel and Evan, thank you both. It's been a real pleasure. I'm really excited for Move Network. I can't wait until August 1st. I'm going to mark my calendar. And you guys watching us should mark your calendar as well and connect with both Daniel and Evan. Join the Telegram group. And remember to subscribe to our YouTube channel. And yeah, join us next time. So thanks, everyone, for joining. And we'll see you next time.


So when we had data critic heard that there was going to be a meetup that was Montreal data Montreal Python Montreal Docker We knew we had to be there, but I only have 300 seconds. So so get ready Today I'm really excited to do the first ever demonstration outside the walls of data critic of our new product It's a machine learning database MLDB. And so the data part is pretty easy MLDB loves data MLDB is essentially an end-to-end system designed to Collect large volumes of sparse data to train machine learning models on that data and then deploy and keep updated Those models for real-time or batch processing. So MLDB loves data MLDB loves Docker MLDB is essentially a rest API Delivered as a Docker image.  So number one You know rest API's are awesome for interacting over the web rest API's are awesome for integrating distributed systems Rest API's are not great for their network latency if you want to do if you want to call a rest API in a tight loop You're you're in for some pain and some latency So what we do with MLDB is we allow you to take a Python script and ship it to MLDB over rest And we'll execute it in process for you So we'll do the rest calls inside the inside the MLDB process bypassing the network stack So that's one way in which Python is essentially the scripting language for MLDB The second way MLDB loves Python is that you know, we love the ipython notebook Jupyter Interface for data science. It's an awesome way to have a sort of conversation with with a library to do some visualization To do data science. So with MLDB we ship a library called Pi MLDB Which is essentially a set of Python libraries that help you interact with MLDB We've integrated pretty deeply into the ipython notebook using the ipython Cell magic and I'm going to give a quick demonstration Of that that alongside the the shipping of the Python code Look, sorry So given I only have my whatever is left of my 300 seconds This is a Teesney visualization of the reddit universe. So every dot in this in this plot here is a subreddit You've got all the musical subreddits up here. You've got all the little my little pony subreddits down here. I presented Basically how to do this using scikit-learn back in December This is this is the notebook that ships with MLDB on how to do this inside MLDB So I'll show you very very briefly how to do this with the Jupyter instance that ships inside MLDB First thing you do you load the MLDB extension after you've pip installed Pi MLDB and then basically you're going to use the percent MLDB Cell magic to have an HTTP conversation with the server. So I'll walk you very briefly through this We're going to delete the data the sort of machine learning pipelines in case they're already there And then we're basically going to use three algorithms SVD singular value decomposition. So we put that k-means for clustering. We don't have DB scan yet And T-SNE for visualization we use all the same tricks as scikit-learn to make it really really fast So the next thing we need to do is we need to load some data now This is basically how you can ship Python code over to the MLDB MLDB process you just say percent percent MLDB Pi and this little script here which Downloads a file from the internet decompresses it in memory and loads it into an MLDB Disset will run inside the MLDB process. So it'll be it'll be quite fast We're basically using the same rest interface as you can use over HTTP But we're bypassing the network stack So this runs in in in about 10 seconds and then all we need to do is run our pipelines We get it out to the bottom and we can basically query it using You can create MLDB using a dialect of SQL To to get out cluster labels x and y and we can make our little subreddit map using bokeh So this is all done in iPython notebook You can run the iPython notebook that ships with the Docker container or you can run one on your own machine So those are the first two ways in which MLDB loves Python You can send Python code to it and we have some awesome hooks into iPython Notebook slash Jupyter depending on what you want to call it the third way that MLDB loves Python is that we provide an SDK so you can build plugins for MLDB in Python You can essentially embed some Python code into MLDB to Essentially serve up new rest routes to build rest API's predictive API's and to build new UIs so I have a quick little demo here called Titanic which Which will compute your chances of surviving the Titanic disaster based on your characteristics as a passenger I'm running out of time But basically here you have the percentage the likelihood of surviving and you can see that the more you paid for your ticket the more The more likely you were to survive the older you were Not not too too much relationship So what I'm demoing here is that essentially as I'm sliding the slider around my browser is making repeated HTTP calls to MLDB to the predictor inside this scales up to thousands of requests per second for real time for batch scoring We can do millions of scoring per second So this is basically my demo of MLDB where we're at as a project This is this is a major new product for our company. This is the first time I'm demoing it. I'm pretty excited We're essentially in closed alpha right now, so I don't want to broadcast the URL here But if you come talk to me or anybody from datacritic team raise hands. Yay Anybody from datacritic all of us here on the tech team are based in Montreal We'd be happy to talk to you be happy to meet with you in person get your feedback So come talk to us. We'd be would be super happy to chat


That's a really hard act to follow. It was great energy. I wish I could have heard it for a lot longer and What's really interesting is I'm in the gap. I live the gap every day So I yeah, it was great. What I want to talk about today, which I think is a perfect segue Maybe with a little bit less energy is the keys to a successful career in user experience When I was first thinking about This keynote and what I wanted to do and normally when I do a keynote. I want to go really Big ideas and really inspire and I thought I would take the opposite track here and Go for really what I think is very practical useful information Especially for anyone who's earlier early in their UX career But I also want to kind of inspire at least motivate All of you to kind of think about where you are in your career Where you want to head in some concrete ideas about how to get there? so I'm the Director of the user experience Center at Bentley University in the Boston area and When I said I live the gap our college our university and our program is the gap So we have a graduate program of about a hundred and fifty graduate students in a program called human factors and information Design, we're probably the largest UX graduate program in the u.s We also have a certificate program in UX that we've been running for about the last 20 years or so And we have something called the uxc, which was my my pride and joy Which is the user experience Center and it's really based on a teaching a teaching hospital approach and that We have students who are learning a lot of the theory in class and then they're working in the Center applying What they learn with real client projects in our center? We have probably five to six companies working with it any one time. We've worked in our 15 years we've worked with over 200 companies around the world doing all different types of user experience more in the research Than the design side But it's a fantastic model that really helps try to prepare Students as they enter the workforce. We're also part of the graduate school of business at Bentley So there's a lot of business strategy kind of infused in what we in what we do as well So when I when I first started thinking about this Well, why does it really matter about your career? What what does what does it mean to have a successful career in UX well? Dan Zook in the opening keynote. He was talking about sleepwalking versus sparkle, right? So personal satisfaction and happiness. How do we get from that sleepwalking stage to that sparkle stage? How do we advance our career? right It gives us monetary security and we also can contribute to this field we're all part of it right and it's important to give something back and Really and we've heard a lot of this throughout the the the conference so far is UX making a big difference Making the world a little bit better in each of us. I think has a responsibility to do that This is my motivation. This is a current group of our graduate students and There's nothing greater than I love doing all the consulting work. I do research. I teach I publish but these students are really the ones that motivate me to Help them to give them guidance And so all this is really coming from is a place of giving back and helping The students have the type of career that they ultimately want and when we think about career Your career in UX it's it's really kind of a series of phases and when I look back when I first started You know, I was just kind of learning some of the real basics I wanted to learn some of the fundamentals around What are kind of the theoretical? frameworks of how we work we've talked about you know some of the things were on cognitive psychology with Steve this morning and Other things that really are the basis of what we do and then it was the first job It's really just about practicing and and really just working hard and learning a ton And then as we kind of get into the early part of our career. We start to build confidence Right. We're starting to do new things. We start to feel more confident in what we do and when we get into kind of the Middle part of our career. It's really about demonstrating value to the organization. We're working with right That's really where that value really starts to have that big impact and then later in your career It's for a lot of people. It's about the big picture. It's drawing these connections it's ties to business strategy and and and Giving back and and all this and this is really important as kind of you think about the kind of the trajectory of your career Now just normally I don't do these like show of hands, but I'm really curious How many of you consider yourself more on the? Design side of UX just a quick show of hands Design side. Okay, quite a few. What about the research side? Okay, with those blinding lights. It seems like a very small and what about kind of strategy or oh Interesting, okay, that's great. It's almost it's definitely more design But also kind of almost equally split between research and strategy. That's excellent And so it in this this is I don't mean to kind of put people in silos or in these buckets But it's really important to think about kind of where you fit in and how you want to expand out in which ways And I'll talk about in a few minutes kind of how important it is to Kind of expand into these other areas as your career evolves So one of the first keys and we've mentioned those talked quite a bit in the panel is training, right? It's really important to learn from others. There's kind of a magic that happens in the classroom Whether it's in physically or virtually. There's academic programs. There's professional programs or certifications There's online courses. They're popping up all over the place, right? I know there's some coming up here in India There's also a lot of things online that people take and it's really important to kind of have an opportunity to get some kind of Training and specifically the ability to learn from other people Continuing education always be learning. This has been absolutely true throughout my career And I think it's a hallmark of somebody who's really devoted to the field is There's wonderful books and articles. I did a This is a little bit of a promotion slide. These are all books that have come out of People who've worked at the Bentley University user experience center And then of course one of the things that I do is I'm co-editor of the Journal of Usability Studies Which is a fantastic online free resource of some of the best peer-reviewed research related to UX BA Journal org as a promo but always be learning right always trying to be Look at what's out there and there is absolutely no shortage of resources Pick and choose different topics at different things as you need them Networking all of you know the importance of networking, but I it has been so instrumental not only in my professional career But a lot of the students that have we've worked with Go meet people just talk to people the the best parts of conferences No, no offense to any of the speakers myself included But the best things is when we're outside next to that beautiful tree and talking to different people in learning from them is Go to UX events go to non UX events where you're the only UX person there. It's eye-opening for any of any of you who are College students or very recently graduated take advantage of informational interviews find somebody say hey Would it be okay if I just could have coffee or tea and I could ask you some questions about where you got worried You know how you got where you where you are and then there's a ton of different online communities linked in etc Projects not all projects are equal Okay Now a lot of you in your day-to-day work probably don't have the choice You're sort of handed a project and you want to do it as best you can which is great but if you ever have the opportunity to Steer yourself in this particular direction to do certain project work Go for projects that are high-profile where senior management is really looking at it It's high priority projects that could potentially have a really big impact especially on the business Have projects that where you could calculate return on an investment for the work that you do So you can look like basically a hero with a great design, etc And then try to align yourself with great teams people that are smart are hard-working and really fun to be with Right, then it's not work anymore, right? You're just a bunch of people having a great time and you happen to be doing a lot of producing a lot of value for your organization Expanding your experience It's really important to look at your your your expertise in a really wide variety in other words wear different hats This is myself and a colleague a Swedish guy David who is wearing his Viking hat And what we try to do is expand our expertise if you're primarily on the design side Get some experience on the research side or dip your toe into some strategy work Find people who are doing that and say hey would it be okay if I shadowed you for a day or a couple hours Could I attend that meeting even though I'm not part of that project? I want to know what you do and how you do it and why did you decide that right? Start to learn from other people use some new tools. There's a ton of new ux tools both design and research Use both qualitative and quantitative methods. I'm a quant person, but I deeply appreciate qualitative Methods as well, and I'm always trying to expand my my Toolkit my set of skills and then finally is try to bring in or incorporate business data right look look at kind of the the larger suite or Area of data that you can use as part of your job Demonstrating value. This is hugely important in your career is ask yourself How can I provide value to the organization? Am I providing value? Is there a way I can provide more value? Return on investment try to align with the business goals So as you're building out new designs, etc. You see how does this align with our business? Communicate that to management right if you're a researcher use video clips use really important metrics right look at the analytics communicate your value to the management, and then there's a lot of intangibles is You demonstrate your value, you know what one thing that makes a great athlete is he or she? Makes the people around them better right think of the same thing with your own Profession right make your team better make your manager look great make the people that work under you look like heroes and find and a UX champion try if you can to find a champion somebody outside of UX Within your organization who can really support your team and you a Champion will reduce the friction things will just start to happen. You'll start getting more budget Your projects will be higher prioritized right you'll have that institutional support right and it's very difficult But in my personal life, I've had a few people Who are really that champion who made things happen? They had access to the C-suite where you didn't right and and you want to find somebody who? Really gets it they don't get it because it's kind of the Invoke thing to to do or to say but they really truly believe it and really try to foster that relationship as best you can Mentorship For any of you who have had a have had or have what you consider a mentor is hugely valuable in your career This is actually a picture of me presenting the UXPA lifetime achievement award to Tom call us a few years ago in Atlanta and Tom for me essentially was in is a mentor We've written two books together. We co-teach together And have done a ton of other research together and he's really like a lot of good mentors is kind of my compass Right, he's been a great guide to me as I've built my career. He's helped me with my technical skills He's challenged me with my statistics and etc He's also helped me with my soft skills about how to present how to communicate to management how to build relationships with other teams and Really giving that kind of career guidance and it's wonderful to have a mentor within your own Organization, but you can also try to find a mentor Outside your organization so you can say hey listen. I'm not happy at my job right now My boss isn't listening to me. What do you think I should do right? So it's really helpful to have somebody who's more senior to you Who's got a lot of experience who can kind of help guide you in your career? Leadership Anyone can be a leader you don't need to be a manager is There's leadership opportunities all around us all the time If you're early in your career just start small look for something and when they ask for a volunteer raise your hand and say Yeah, I'll take the lead on that I can do that Find those leadership opportunities and if no one's yelling out you can say hey, I've got a good idea Why don't I look into this right? It's the thing that separates kind of People who see UX as a job versus a career and I'm talking about a career that really matters It's what we tell our graduate students to is look for those leadership opportunities and get feedback from other people Right we call it 360 feedback right get feedback from people that The somebody that you report to who? Who report to you and everybody around you and be really open to that feedback and think of it as an iterative cycle, right? And try to set for leadership try to set an example be the kind of leader that you wish other people were so Really think about kind of what makes a great leader find your own style and go for it Building relationships. This is I think one of the most important Aspects of my own Let's help me with my own career is is we talked about I think on the first first day is UX is It's about people your career is about people. I think UX of what we do is mostly about relationships Yes, you need some research skills and design skills and some technical skills, etc But at the end of the day, it's about relationships specifically building trust with The people around you with your team with other teams within your organization in providing that value you have to have that trust and It's great to have different perspectives to see different perspectives and really understand them You know somebody was earlier talking about kind of being in Empathic to people on your team not just users and customers, but all of your kind of constituents or business sponsors Learn from others It's a hugely important part of these relationships and making sure you're working towards a common goal Never forget that always repeat. Hey listen. We're all on the same team here, right? We all want a successful Product we want a great design. We want the company to make crores whatever it is just Always think about what our goal is and remind people that you're all working together Flexibility this was actually the one slot after I put all the ideas I had about how to have a great, you know successful UX career I thought you know what I think there's something missing and this is kind of a little bit of a Departure from some of these other ones is I've seen Over the years. I've probably Mentored quite close to a hundred graduate students as they've entered into the workforce and The the students that seem to fare well Have the certain quality around flexibility some some students that we see or early professionals have a very Kind of very strict approach to UX they say I was trained this way. This is the way we're going to do it This is the way I was taught end of story, but there has to be some flexibility in your approach Go for incremental improvements. It's better to have some small improvements than nothing at all Just think of it. You're constantly moving the needle in the right direction, right? Go for incremental improvements. You don't have to have a perfect design right away You need to be able to adapt on the spot if a business sponsor says hey, why don't we do this or why don't we? Consider this be very open to those ideas now. It's great. You can should hold your ground when you need to right? You don't want to compromise your values, but try to be flexible in your approach and publish and present This is I think really Very helpful for people that really want to kind of build out their career and essentially you want to dive into this, right? There's so many different opportunities to publish in online magazines websites academic journals For example the Journal of Usability Studies. We just launched our first-ever Special Student Issue in August had submissions from all around the world just to try to encourage students from to publish their work And also to present go to conferences. We've seen a lot of younger folks here presenting their work and You know, I was told many years ago my first talk I was so nervous and a professor came to me and he said if you do a great job People will remember you if you do a bad job. No one's going to remember you so don't worry if nothing to lose Right and that was really really helpful and I said, okay. I've got nothing to lose I'm just going to go for it and we tell our students to do the same thing Just get up on stage and and go for it and and the second point I want to make is is go broad Look at new perspectives. Don't just go to again presented a UX conference, right? But go to something if you're in financial services or you're in Healthcare go to some of those conferences and share UX it's a very very new concept for a lot of people and volunteer It's really important to give back especially as your career progresses one of the first things that happened to me in my UX career is I applied for a conference and It was that the UX PA conference many many years ago and I got an email that said congratulations You've been accepted and I said, oh great and I was all excited and then about 15 minutes later I got another email that said I'm sorry your paper was rejected. I said wait I was just accepted now.  We're very sorry, but You know, we're all volunteers and we make mistakes and the system wasn't working, right? But don't worry you're in we're looking forward to your paper and I was sort of grumbling she goes You know what if you if you want you you should actually help us out You know instead of complaining you help us out. You become a volunteer I ended up being on the conference committee for seven years at the UX PA because of that and met incredible people and Really established my network So I highly recommend you find opportunities to volunteer find the organization that you really believe in and Don't wait just do it even if it's for you know a few hours a month and The last slide I have is I saved it for the last because in some ways probably the most important is Is find your passion this this slide was from Some research we did with a client on home kidney dialysis machines And we were out in the field and this is somebody on my team talking to this dialysis patient about it and One thing is is UX has the power to change lives. It has the power to save lives right and Really make a difference and find the thing that you care about right do you love you want to make? You know health care your thing or do you want to really? Help disadvantaged communities find something that you really care about find that kind of intrinsic motivation To make the world a little bit better Right and let that try to come through in your career now. You might Be very lucky and have that as part of your day-to-day job Or you might not but find those organizations or places where you can let your passion for UX and and your Kind of motivation kind of shine through and there's definitely opportunities because this career is growing So much so that's all I have. I hope it was very useful you