My name is Olga Lavrova. I'm associate professor of Electrical and Computer Engineering at New Mexico State University. I'm also technical co-lead for research groups one and four within our EPSCO project. And I'm also director of Electric Utility Management Program here at NMSU. Welcome to the Power Systems Lab. Students use this equipment as part of Power Systems class where they need to learn hands-on skills about operation of generators, motors, transformers, transmission lines and loads. Our systems lab includes lab vault power systems simulators, microgrid trainer, Schweitzer protective relays for our protective relaying class and our own network simulator. With the support of our EPSCO funding we were able to purchase several critical pieces of research equipment and also install them within our indoors and outdoors test lab. This equipment includes a research PV system on the rooftop of Thomas and Brown building at New Mexico State University and Opel RT hardware in the loop simulator with additional power amplifier for that hardware in the loop simulator. We were able to purchase software licenses for professional versions of PSCAD and ETAP software and upgrade our simulation computers to powerful workstations enabling faster and parallel evolution of our models. My name is Cindy Valdez and I'm an undergraduate electrical engineering student at NMSU working with Dr. La Roba. This is PSCAD which is one of the software models that we are using for our research. Having access to the Power Systems Lab has been an essential part of my degree in electrical engineering because it has allowed me to see the applied side of the topics and material which we have been covering in my classes. When you see why you were studying all these formulas it makes you understand how microgrids work in real life. With EPSCO funding we are revitalizing our original Southwest Technology Development Institute into our new Ideal Center. Ideal Center is on the corner of our NMSU campus. It includes a three-phase four kilovolt feeder interconnecting buildings containing PV systems with smart inverters, controllable loads, electric storage and cybersecurity equipment. The whole system can be islanded and can operate as a microgrid. Additionally we are installing a hybrid DC and AC microgrid including a residential DC street which provides the platform to evaluate hardware and software solutions for centralized or distributed algorithms for energy delivery. My name is Stephen LaSettle. I'm an undergrad over here at New Mexico State University and my degree plan is mechanical engineering. I was born and raised in Las Cruces, New Mexico and my parents graduated from New Mexico State University. For the past six months I have been building a DC microgrid at the Ideal Center consisting of high-powered DC voltage sources, PV systems, grid forming inverters and battery systems. Additionally, this DC microgrid can interact with AC power systems via 33KVA grid simulator and the real AC grid at the Ideal Center. Having access to this equipment allows our students to develop a valuable skill set that will be very useful for their future careers. With the knowledge gained over here at New Mexico State University, I'm going to start my own business in the renewable energy sector and it's going to be here in southern New Mexico. The hybrid DC AC microgrid at the Ideal Center is only possible thanks to EPCOR funding. And at the Ideal Center we were able to establish a data link between a PMU unit at our Ideal Center and San Diego National Labs. San Diego National Labs will use this data as part of their ongoing research projects. Through our partners we were also able to leverage 73 PV panels with accompanying microinverters that will be used for research at Ideal Center. The funding, equipment and support from EPCOR project enables us to really advance research at New Mexico State University to the state-of-the-art level. Furthermore, our equipment, labs and capabilities are now complementary to similar labs and equipment at national labs and our industrial partners, such that we are now an integral and valuable partner in further research projects.


I'm just looking for an imprint of my face on that one, isn't it? Oh, there it is. I have to take a makeup wipe to that. Hello everyone, welcome to this week's video. Today we're just gonna have a little chat about the books that I have loved this year so far. I know obviously the year is kind of coming to an end, but you don't really know what I've been loving this year and I haven't got a chance to talk to you about them yet. I hopefully will be doing some kind of an end of year wrap-up which you'll probably hear about these again in, but I really wanted to just share with you what my current favourite books are, considering I'm so new or give you an idea of who I am. I'm trying out a bit of a different filming location. Normally I stand up, but I thought we'd sit in front of the bookcase today. As you can see, books are missing. I wonder what they could be. This is my like TBR shelf, the one that's actually got majority of the books on it. If you haven't seen my all my physical books TBR video, I will link that for you to go and watch. Where I go through all of these, I need to help figuring out which of these books are going to be my new favourites. So without further ado, let's get into the video. So I've cheated a little bit. I wanted to do my five favourite books of the year so far, right? Because that's simple, succinct. We love a, you know, clear, clarity queen on our own zone. But for me, three of those books would have been taken up by a series if I had just done five. So I'm counting these as one book. For me, it's impossible to separate these. This is The Winter Night Tragedy by Catherine Arden. I have gone on about this so much. I'm probably sick of them hearing about it. But for those of you are new, this is an incredible, incredible, incredible series set in medieval Russia. It's a fantasy series. We follow Vassia from when she's born up until she's a woman. Her duty, her responsibilities progress. Her magic progresses. The world expands, expands, expands so much. I spoke about this a lot in my first video, my August Wrap Up, which I'll link as well. You know, I don't want to go into it too much and bore you, but this is incredible writing. First and foremost, Catherine Arden writes in a way that you feel like you are reading Russian folklore. You feel like you... It's just... The style of writing is so fantastical, whimsical, magical in itself that it just enhances the story. The magic is so understandable because it progresses in such a natural way. It's never explained to you. I hate books when it...  This leaves a lot open to imagination and doesn't explain everything to you and forces you to come to your own conclusions yourself on a lot of things. The future universe is left open. I'm not saying that about the ending is open, but there's so much in the universe that is unknown to you and I really, really enjoy that. It feels so multi-dimensional. If I was told to pick any fantasy series up right now, it'll be this one because they're all out. So you can just binge away through them. They are so readable, so brilliant. I just want to hug Catherine Arden and just say, just give me 20 more in the series. I just want to follow everyone again. I think it's such a special story following her from a child into a woman, seeing how she grows, and the things that happen to her build in such a wonderful way. And she, she's such a wonderful character, such a wonderful character. And yeah, this is definitely one of my favorite series ever, but I find it difficult to separate them into what book is my favorite. For me, it's just like a blend of wonderfulness across it all. Another one of my favorite reads this year so far is The Secret History by Donna Tartt. A lot of people love this on Booktube, but for me this is a really special book because it's what got me back into reading this year. It's the first book I read and I flew through it and it just made me want to read more and more and more. It got me even deeper into Booktube than I already was. This book has just really changed my life. I said in my Booktube newbie tag that I really don't think I would be here filming this if it wasn't for this book. It really ignited a love in reading for me that I had been missing for a long time and I had been building on getting back, but it wasn't fully there. This follows a group of students at university. You find out on the first page that one of them has been killed, then you travel back in time to find out how the killing occurred, and then you follow the group dealing with the aftermath afterwards. If you have an issue with you have to like your characters, then you won't like this. They're not very nice people, but you almost...  Even though he's like an awful human being, I still like him. So I know people that haven't liked this book because they're all ODS human beings. They're like not nice at all, and you just kind of have to accept that. But Donna Tart's storytelling is incredible. Her atmosphere setting incredible. I just felt so drawn into this book, so drawn into the characters. It's really a story that's stuck with me. It's probably the story that's stuck with me the most out of all of these. I just have so much love for it because it is what got me back into reading. And everyone's always saying go read this book, but truly go read this book. Donna Tart is such an incredible writer, and this book is just fascinating. It's fascinating to look at how these characters think, how flawed they are. I also really liked how kind of ambiguous the time setting was. I mean, you could tell me when it is set in time, but I don't think anyone really knows. There's a few kind of pop, not pop culture, but contextual phrases and items mentioned, but you still don't really know when it's set. And I really liked that as well, that kind of ambiguity around the mystery, I guess. Well, it's kind of a mystery, kind of not, but around the whole situation. Made you feel a bit more on edge, I guess, about reading it and about how you can trust. Things were revealed about the characters in a way that you never would have expected it, but then you saw along how that could have happened. There is a certain section in here. There's a dream sequence, essentially. I don't think that's a spoiler. There's a dream sequence at one point, and that has just stuck with me. Like, I want every book to have a dream sequence like that. I really like when you are not given all the answers in books, and you're definitely not given all the answers in this. It's left open to debate, to theorizing, and yeah, I really, really enjoy that. The next book that I loved so much this year was Girls of Paper and Fire by Natasha Nyang. Um, oh my god. Like, girl. Girl.  I haven't read a lot of female-female romances, but this just makes me want to read more. I cannot tell you. I cannot, I need to not, that will like, that will be bad on your ears. I cannot tell you how much I loved this book. I loved the universe. I loved the story tank. So essentially in the universe there are, as a case system, there is the paper case, which our lead character, Lay, is part of, and the paper case are fully human, and they're the lowest on the ladder of power, I guess. Then there's the steel case, which are half human, half demon, and then there's the moon case, which are completely demon. The king is the moon case. The moon case are the kind of most powerful. They have all the power in their society, essentially. And every year a group of paper girls become the king's concubines, and Lay becomes one of the king's concubines. It's about her dealing with that, finding love in such a terrible situation. I think it's so important that topics such as rape, the one, you know, that's discussed a lot in this, are discussed in young adult novels. I think that when I was younger especially, young adult novels were much more vacuous, I guess. And in this really bad way, there were a lot of great novels, but they didn't deal with heavy-hitting issues, like a lot of today's do, I think. There's much more of a push to deal with these issues, and I think for young people, they are so important to read about in their stories. The way that it's dealt with in this is just perfectly done, in my opinion. The way that she explores different reactions to the treatment through the girls, you know, these are young girls who have never really had love before. And their sexes are complex, it draws up complex emotions, right? So then another girl becomes very adoring of the king, loves, believes she loves him, right? And it's so difficult to read, but I think it's important that she explored those different reactions because it is realistic that people react in different ways and people think in different ways. And it's so, so sad, but I feel like, you know, this book is so important for so many people to read, and if you haven't read it, I would just, I just would push you to go and read it now because it's just a really special, special book, and I feel like it adds a lot to just the YA book community in general. I cannot wait for the sequel to come out. I'm so excited, but I think I might have to wait until, like, Christmassy at my hands, isn't it? I don't know. I mean, knowing me, I'll probably just buy it, but it's just such a special universe, and I'm so excited to see where it goes next. I've seen a lot of people giving it really good reviews because they've got arcs of it. Can I have one? Lord, if there was any arc I wanted in the world, it would be this one. It's just like, to me, I imagine the arc just, like, being gold and, like, shining and just, oh, I feel like, war, hot to touch because it's just, like, burning with amazingness. Anyway, yeah, if you haven't read this, it is such a special story, so well done, and you'll fly through it as well. It's a very quick read. Fourth on my list is All the Light We Cannot See by Anthony Doher. This follows a blind French girl on an orphaned German boy throughout the war. Again, kind of similar to Ben and Nightingale, we follow them growing up throughout the years of the war. I read this one at the beginning of the year, so it's a bit difficult for me to give you, like, a really great synopsis, but we essentially follow them and the impacts that the war makes on them, and it's just so beautifully written. I remember, I think, like, the last 100 pages, I stayed up so late to read. Like, I should have been asleep. I had, like, a 9am start at uni the next day, and I was just sobbing. Like, I sobbed through the last 100 pages. It is such an impactful story, such a beautifully written story, and it's very character-focused. I think we're so lucky that he chose, you know, to focus on these characters and the way they did, the way it flits back and forwards in time really moves the story along. Sometimes I don't like when books do that, but he does it super, super well. The chapters are very short. They can be, like, only one page, but I really enjoy that because you feel like you're just getting little glimpses into their life, but in a way that really works and it feels very natural, right? Like, it's not the kind of book where you follow them waking one day, sleeping, you know, years later. You just get glimpses into their life, and your mind is kind of left to make up the rest and to imagine the rest. So, God, like, imagine me just sobbing. Imagine me just sobbing. It's such a special book. So, so brilliant. So, so brilliant. Please read it. I know a lot of people love this and you've probably, you know, if you wanted to say read it, you've probably read it already, but just wow. I know a lot of people say sometimes, oh, we shouldn't, you know, romanticize the war and something. I don't feel like this does, and God, I just want everyone to read it. And the last book on my list is a bit interesting. I struggled to choose the last one. There's a lot of books I've loved this year, but for me, one that was a real surprise and that's why it's so, you know, so high on my list, I guess, is Thunderhead by Neil Schiestemann. Now, I mentioned. I mentioned in my reading vlog, Turn the Key, which I'll link. I'm just linking everything for you, all my videos. You guys watch all my videos now, I've mentioned. But I mentioned in that how I gave Vicious by V Shrub five stars. I loved it. I read it on the plane to Florida. I was obsessed. I loved the characters. I loved the grit. I was like, oh, yeah. And then I bought Vengeful, the sequel in Florida, like crazy price, signed, like I was so excited. And then I read it. I gave it two stars. We can talk more about Vengeful on another day. I keep saying that because I don't want to talk about it. This for me is the opposite. I liked Psy. I didn't love it. I thought there were a lot of flaws with it. Parts of it were kind of basic to me, a little bit boring. But then this is incredible. I gave Psy for three stars. I gave this five stars. For me, the series just takes on a life of its own in this book. What I really loved about this book was how much we looked into the political workings of this society. For me, that's the most interesting thing, right? And also the concept of the Thunderhead in greater detail. Those, to me, are the two most interesting parts of this society. And we went more into detail in them, in this book. And it is just so good. For me, it was such a pleasant surprise. I was so excited to read it because I just felt like it was just a million, billion, billion times better than Psy. So I was so happy when I read this. And that happiness is why it's made on this list. It's just such a well-written book. And the ending. Not only do I want an arc of the girls from Snowman's Shadow, I want an arc of the Toe. I am so excited for the Toe. I think that's what I'm going to buy first, actually. Even though I think Girls of Paper and Fire, I do prefer a bit to this. It's because it's the end book. Like, it's when all of everything's going to happen. Whereas the other one is the middle book. So it's like, you're still waiting. Whereas this is like the ending, the finale. Everything's going to hit the fan. Everything's going to pop up. We're going to get all the answers. We're going to... It's such a surprise. And I love when series do that. That's why a lot of the time I do continue on with serieses, even if I didn't love the first one. Because imagine if I had stopped at Psy. Imagine if I thought three stars. You know, oh well. Fine. Not bothered. But no. I was like, there's something here. There is potential. And there was potential. I just realized I haven't told you anything about it. Great. Thanks. There's another way around. Megan, you're supposed to say this not just first and then say what you think of it. But I was obviously too excited. The Scythe series is essentially set in the world where humanity has come so far in its developments that death has been eradicated. Natural death has been eradicated. So you can't die from old age or from illness anymore. But in order to keep population under control, people still need to die. And so it is a Scythe's job to glean people, essentially kill them. And they have a certain quota that they need to fill a year.  So we follow Sitra and Rowan through their journey into becoming Scythe's, the challenges they face. I don't want to get into it much more than that. And I really don't want to get into where we open up here because I think it has a lot of spoilers for the first one. But as I said, the political nature of this book is really what I loved so much about it. And we didn't see that as much in the first book. It was much more focused just on the characters themselves and their kind of relationship, friendship, whatever you want to call it. And I felt like that was a much more of a basic stepping stone to what this is. And I just really, really enjoyed that addition. We also follow a new character, Grace and Toliver, in this one who I think will become very influential in the last book. Obviously it's called The Toll, Grace and Toliver. We can make the link because we're educated bitches. I really, really loved Thundered and I'm so excited for The Toll to come out. So there we have it. That is my favorite books of the year so far. Let me know down below if you have read any of those. I'd love to hear your thoughts if you disagreed with me, if you agreed with me. I know a few of these have been a bit polarizing so I would love to hear what you think. Thank you so much for watching to the end. As always, I really, really appreciate it and all the support that everyone's been giving. And I'm so thankful. So yeah, a big thank you and I hope to see you soon. Bye.


My name is Kaye Felix and I will come you to Kaye Felix Inspire. Always remember if you're coming here for the first time please don't forget to subscribe. Hit the bell icon so that you get notified whenever I post new videos. Please do stay tuned for more details in this video. I was called here to disclose the source of funding for the Petrochip Front campaigns. What surprises us is that there were 16 political parties that participated in these elections and so far only the Petrochip Front is the political fact that is being questioned about the source of funding. The Drug Enforcement Commission is not questioning any other political party out of the 16 political parties that participated in the elections.  The laws of this land are very clear, the constitution of the Republic of Zambia is extremely clear that there is no body who is compared to state the source of funding for their political party and we want to again say to the Drug Enforcement Commission and all agencies of government that they must call all political parties that participated. We want to see UPNB being questioned, we want to see all the 15 political parties that contested elections being questioned. As a party the Petrochip Front will not count down, we have a very important role to play in providing checks and balances to this country and doesn't matter how many times we are called to the police, how many times we are called to DC, we as a party will continue to provide the checks and balances that we deserve. The Zambian people deserve a strong opposition political party and that's exactly what the Petrochip Front is going to do. Alright, so why do you think single out all the officials in the party and what has been coming so far out of this party? Well, it's very clear that I was and I will continue to remain one of the critical voices against the injustices and the lies of the ruling government and as a media director they thought that they can use these institutions to silence me, to stop us from going out and provide the checks and balances for the people of Zambia. We know very well that this is abuse of authority and the waste of time and resources for the anti-corruption function. They are trying to lose and abuse these institutions of government to finish Petrochip Front but PF will not be finished, PF will stand strong and we know that in 2026 we are bouncing back. Well, issues of finances have nothing to do with the media director to begin with and secondly I want again to reiterate that issues to do with source of funding of political parties, there is no law that compares any political party to state the source of funding. Number two, PF is not the only political party that participated in the elections. So the Drug Enforcement Commission and which question I want the media to ask them is why are they targeting Petrochip Front alone? We want them also to call UPND, to call all the other political parties that participated in the elections, we want them to call them and question them. This is clearly political witch hunt but we will not count down, this is our call, we will not count down. Chalo Chesuit, thank you so much. They have no authority to ask us this question, they have no authority. But at any point are you intimidated, do you feel intimidated by this act? No, some of us have been in this game for a very long time and we know that the UPND is quite vindictive and you saw what happened yesterday, they came to our secretariat to try to ban the secretariat and we have seen what has been going on where UPND are going around beating people, anyone who is wearing a PF t-shirt, they are beating them and then dressing them. And the president of this country has said nothing about what is going on. We have 100 bus drivers that have been chased from Kulimatao. Right now as we are speaking the matter is in court because these drivers are not allowed. We have people at the secretariat who have ran away from their homes and we have seen the continuous abuse, beatings and destruction of property by UPND kadas and the leadership of the UPND is quiet. I want to challenge the minister of local government when he says that the kadas have been removed from the bus stations. What does he mean? Because kadas have taken over all bus stations and as we are speaking right now our people from the patriotic front are forced to pay 1000 kwacha to go and operate now. All the bus drivers at Kulimataoa who were associated with PF have been removed. We want to challenge Aurepo Garinponto to state this issue of saying kadas are no longer in the market. It's a lie and we ask our members of parliament in parliament to raise the point of order and to take this government to task. We will not be intimidated. This is our country. We fought for independence. We are not going to fight for independence again. So let UPND concentrate on providing the promises they made to the people of Zandu. They are wasting their time. It's no longer five years. They are only four years, eleven months before we have the next elections. So they will be wasting time fishing. The time to fish is gone. Let them just provide leadership and make sure that they provide according to the promises they made. I want to thank you once again and will continue to inform you whenever we are coming here. I appreciate you. Okay, thank you. Mr. Manza, you're asking DEC to call all the other 15 politicians. What if they don't do it? What's next from you? The Zambian people realize that this is not only PF that participated in the elections. It's all the control back there. So we want to see the UPND concentrate on whether we should also call the madas them where they were getting money for financing of their companies. We want to see the socialist. We want to see the Kalala. We want to see everybody by the parody. Because all of us who entered this election, we all participated. We all had billboards. We all had advocates. We all spent money on campaigning. It's not only PF. Like I've said, there's no law that compels these people. And I feel sorry for them because I've been missed. Thank you so much.


What should I think of hedge funds and how good they are overall again not a question about what you're doing sure I will try to separate those two. It's hard sometimes. I Think if you have to go buy one of every hedge fund that will that will take your money Which is a subset of hedge funds some of them are closed You'd probably be better off figuring out what their average exposure to the stock market is and go buying an index fund that's it's Gonna get me into I live in Greenwich, Connecticut Where in some parts of the world if you said my daddy runs a hedge fund Let's say what's a hedge fund in Greenwich, Connecticut? They the kids say what kind of hedge fund is your daddy run? So is he is he event arbitrage or trend following what is what does dad do? So I'm gonna be persona non grata but I Think hedge funds and this is a con is a lot of complexity to this answer. They're we a universe of very smart people They are doing some good strategy some I've mentioned to you already They seem to have grasped the momentum strategy not so much value oddly enough But they seem to definitely incorporate the momentum strategy the bad part is they do not as a group and keep in mind It's a self-serving, but we run things people would call hedge funds It's not a not all of our business by any means we think we're not doing this I'm we don't think we do we don't think we're the only ones giving clients a fair deal I'm talking about the industry as a whole Doesn't hedge enough.  That means if you tell me what happened in the S&P 500 I got a pretty good idea. What's happening to hedge funds the word hedging Almost by definition refers to removing that risk trying to create returns that go up on average But at different times Then stocks because you can get that again for mr. Bogle for about 11 basis points, you know near a tenth of a percent They don't hedge enough and they charge a lot. I If I I will never you have a shot Tyler I don't have a shot. I will never get an economic law named after me I gave that up when I went to to try to make money, but if I got one I wanted to be there is no investment process so good that there's not a fee high enough that can make it bad


Hey guys we're back on the Nova show, see our host, International Nova, we're back in my home recording studio, episode 2. So first off I want to thank you guys for accepting me into the family, the Fino family. I really appreciate the love, the comments have been amazing, the feedback has been amazing and I want to thank you guys for that. So with that being said, last episode we touched on home recording studio basics. This episode we're gonna do the same but we're gonna move on to microphones. Microphones are very important to your studio and you want to make sure you have the right microphone for the right artist as different microphones give you different types of sound. But before we get into that we're gonna touch on today's music news. So now if you guys have a social media account I'm pretty sure you guys have seen the memes that's been going around regarding Drake and Meek Mill. It's been a very interesting past two weeks and it's getting pretty funny as well. Now some of these memes are crazy. I'm gonna show you guys a few of those. Now Drake has released a couple of records going at Meek Mill. While Meek Mill did release the record it was actually pretty hard to understand what he was saying. I think in this case the true winner is social media. You guys are pretty funny. So now in today's episode we're gonna touch on microphones. If you're looking to open up a recording studio whether it be a professional studio or at home studio we want to make sure you have the right microphones for your studio. There's two types. One is a condenser microphone and a dynamic microphone and we're gonna touch on what these two are. You want to make sure you have the best microphone that fits your voice or your style or your artist's voice style. So there's a few types of microphones mainly condenser microphones and dynamic microphones. Now the differences are a condenser microphone has a much better frequency response which is really the speed at which it reproduces the sound. Now they also require phantom power. Now phantom power is pretty common and it's also integrated in most mixers and preamps. So don't worry about that. Condenser microphones are great at reproducing sound but are also very sensitive to loud noises. So keep that in mind when in a recording booth. Now the second type of microphone is a dynamic microphone. Those mics are only used for live events or performances and are not used in most recording studios. Now the reason why they're not used in most recording studios is the sound quality is just not that great. When you're performing at a live event you can kind of hide the sound quality but in the recording studio it becomes pretty evident pretty fast. So my recommendation do not use a dynamic microphone in your studio. Now with that being said I have my personal microphones here that I want to talk to you guys about. Now this microphone the AKG Perception 200 was actually my first microphone ever used in a recording studio. I've had this for a long time and it's still one of my most trustful microphones. Now this mic is actually pretty inexpensive and it only costs around $150. You can find this in any major music store or website. Now what I love about this microphone is that it's pretty balanced. It's not too much bass or too much treble and it actually gives a lot of room to get that sound you want through your EQ. So I would definitely recommend using this microphone. Now another microphone that I would definitely recommend is the Bluebird. I've had this microphone now for about four years. Now what I would say about this microphone is it's very heavy on the bass. So I would definitely only recommend using this microphone for an R&B artist or a pop artist who sing in vocals. Now this next microphone the Newman TLM 103 is probably one of the most popular microphones across the world in a recording studio. Next to the U87 which is kind of the big brother to this model. This microphone does retail for $1,100. It's pretty expensive but it's well worth the money. The sound and the quality that you get with this microphone it's amazing. So I would definitely recommend using this microphone. Now I haven't found this mic to be too heavy or too high on the treble which is actually pretty good because it allows me to shape the sound however I want to using the EQ. So it's definitely something I would definitely recommend as far as mics on the high end. Again this does retail for $1,100. So again if you have the money you want to spend it get this microphone. Now in any recording studio using any type of condenser microphone I would definitely recommend getting a pop filter. A pop filter helps to reduce the noise coming from your vocals especially with P's and T's and S's. Very inexpensive but very crucial to your recording studio setup. Go get one. So that's it for today's episode. As always leave a comment below I do check and until next time you guys take care.


I'll give you some theories. You can disagree with me, agree with me. Everybody in the modern world has an opinion. Everybody's a genius now. So feel free to comment below if you disagree with what I'm about to say. But I'm gonna say the most important thing first. The most important thing I've ever taught and possibly the most important thing you'll ever learn in your life. I know this is a bold claim, but I'm gonna fulfill on this claim why this stream might be the most important thing you ever hear in your life. Here's why. Everybody agrees, Maslow's hierarchy of needs. You ever seen that? It's like, the first thing a human needs is food, shelter, water. If you don't have that, you don't care about anything else. After that, you need safety. You gotta save up some money. After that, you go for love.  But if you don't have the bottom, you don't care about anything. So the bottom two parts of Maslow's hierarchy of needs have to do with money. Money is not the most important thing. But if you don't have money, you can never get to the other important things in life. You won't have any spare time. You'll be a slave to the machine, I call it. So then we ask ourselves, then what's the best way to make money that has the least brain damage? Because there's lots of ways to make money in this world that have a lot of brain damage. You could work 60 hours a week for the rest of your life until you're 93 years old, and then you could retire for six months and die. That, I mean, you made money, but that's not what we're talking about here.  What has the most income potential for you with the least amount of brain damage? Like really slavery to the system, okay? And the answer is a monopoly.  A monopoly is not a board game. Monopoly means nobody's allowed to compete with you. So the richest man, I have a list up here of the most influential people in history, some of these made money, some of them are artists, some of them are politicians. One of them, Rockefeller. J.D. Rockefeller is the richest person in modern history. He was worth the equivalent of $600 billion, three times richer than Elon Musk. You know why? Because he had a monopoly. He basically controlled all oil in the United States, even in the world almost. And if you tried to compete with him, he would shut you down. Now in the early 1900s, they passed a law called anti-trust law. He had all these trusts. It's actually named after Rockefeller's businesses. He formed these trusts, Standard Oil Trust. And the US government said, this is not fair. It's made it against the law over 100 years ago. But it was the quickest way to make money or not the quickest, but it was the best return. His profit margins were insanity because nobody could compete with him. So he'd set the price real high. It's illegal to do that. So, but you got to ask yourself, okay, what's the only legal monopoly on earth to make money? Anybody know the answer? There's only one thing in the United States in any country that hasn't been outlawed. That is, yes, it is a monopoly. It's a personal brand. Personal brand. If a customer likes me, Tai Lopez, and they go to buy something off mytailopes.com, there is nobody else that could be a competitor of mine. They can be substitutes, don't get confused. Substitutes, yes, but not competition. There's only one of me on earth in Los Angeles twin brother, which I don't have. So for you, when you're like trying to figure out, how do you make more money? You don't have a monopoly. I already know the answer to the question. You don't have a monopoly. Now some people say, no, Tai, I was, did a talk yesterday. I did, this month I did a conference, 7,000 people in Salt Lake, Utah, limitless. Gary Vee was there, David Goggins, and all these people were speaking. And I was talking to someone offstage about the power of personal brand. They're like, no, Tai, what about this person? They didn't build a personal brand. That's the past. Going forward, the richest people, every single woman and man that's gonna be the top 10, richest people in the world's gonna have a personal brand. And it's been that way for a long time, but it's really accelerating. There's a reason Elon Musk bought TwitterX. People say, oh, this guy's not smart. He's spent 44 billion on TwitterX. It's not even worth it. He now is the biggest, he owns the platform, the microphone, to make himself the biggest personal brand. And whoever has the biggest personal brand will be the world's first trillionaire. Now, Putin's probably already a trillionaire, but non-military, he owns a military, he owns nuclear weapons, essentially he controls. So Putin's wealthier than Elon Musk's, but the first non-military trillionaire in the United States or globally will be the man or woman who controls the largest personal brand. Elon has an insanity personal brand. The other most powerful personal brand in the world is Donald Trump. And a lot of people, you know, I talk about personal brands, people bring up other influencers.  Well, you can hate or not hate, but if you can't beat them, you might wanna join them. You know that old saying, you can't beat it, join it. Well, Kim Kardashian, who's not the smartest person, but makes all the money.  I'm not saying the goal of life is to have everything easy, but nobody wants to be a slave to the machine.  Kim Kardashian, what does she have to offer the world? It doesn't matter, she's a personal brand. And then in fact, that mother, Chris, I met her once, Chris Jenner, she built her whole family into multiple personal brands, who's the first and youngest self-made female billionaire? One of that clan. That clan, who's another big family? That became a personal brand. The Trumps, Obama became a personal brand. When Obama went into office, he was worth like $2 million. When he left, right now, he's worth over $100 million. No, not billion, sorry, million. Now he's worth over $100 million. Why? He's got a book deal. What's a book, personal brand, in book form? He has a Netflix, paid him all his money, personal brand. So what's the quickest way people ask me to make my first million or for my first 10 grand? I'm on my personal brand. Now, I've taught a lot of people in terms of online business stuff, I think I've taught the most people, I've watched myself with any human in history. If you, it depends on what you count, paying customers and all paying customers. But certainly I'm up there and I've watched what works and I've thought about teaching personal branding. I had mixed feelings for a long time. I was like, well, I wanna build competitors to myself and I'm not encouraging narcissism, will it work for others? But recently I just realized I'm unlocking my code and about 80% of the big influencers in the world, the personal brands are either were my students or copy me or came to my house or flew to me. So I know what works. You name the top 10 influencers is like 80% of them. And I just started early, I'm gonna first mover. I wasn't the first, but I was one of the first. There was a couple of people before me. When I started, I'm more than a decade ago, I was like, nobody's really talking about personal brand. There wasn't even Instagram when I started. There was Twitter, there was YouTube was beginning. There was beginning of podcasts. There was beginning of masterminds. All these, I was one of the first podcasts in the business space, entrepreneur space and at first at scale. It's not me trying to brag about myself. I'm just saying I've thought about this for a long time whether you could do it. Now there's three reasons that you will say, I don't wanna do this. One, I did a seminar in Vegas yesterday and a girl was there and she's like, I don't know if I wanna put my face on something.  Is my question to a lot of people. You have your strong conviction. No, Ty, I'm an introvert and I don't do those kinds of things. Don't you know, I label myself and stick myself in a box. Respect me, Ty. Okay, well, you can be right or you can be rich. A lot of people are gonna be right than rich.   It's better to adapt your opinions to reality. The world changes quick. One of the greatest things of all times is not the smartest or the strongest who survive. It's the most adaptable to the environment in which they find themselves. Those are the people who win. So are you willing to adapt to a world where personal brands will rule all? A big part of why Apple surpassed Microsoft, you could say it's better software, better hardware, but you could also say Steve Jobs is a more beloved personal brand with his face in front. Bill Gates is one of the most well-known people, but not the most loved. So building a beloved personal brand is powerful. I remember when the 2017 Mr. Beast reached out, Ty, you're my inspiration. And you wanna come visit me. I didn't really know who he was. 2020 came to visit me. I took him to a Knicks game. One of the things we're talking about, he's like, hey, Ty, I've got 25 million YouTube subscribers now. I'm the fastest growing YouTuber. Next time you see me, before I'm 26 or 27, I'll be a billionaire. I'm gonna show the power of personal brand. In 2015, I called a friend. I said, VCs are making a big mistake.  You're not investing in personal brands. They're gonna rule the world. Gonna rule the world.  TikTok, there's no one person in front of it. There is one dude who's the richest from owning TikTok. But TikTok allows other people to have personal brands. So you have two choices out here. If you want a monopoly, high-margin, high-profit margin business with the lowest chance of competition, you will have substitute, but no competition. You will build a personal brand. If you're super shy, you can build someone else's personal brand. It's not my favorite, but it does work. Or you can build an avatar-based one, meaning like a cartoon version. You can pay an actor. You can have your mom or brother or something step in. The preferred way that works the best is what Elon Musk did, bought Twitter, ex-made himself a personal brand. And then only then, in 2020, did he skyrocket to the richest person in the world. Don't ever underestimate how many cars he sells by 20 to 100 million people watching his tweets every single day. That's the power of a personal brand because once you have a personal brand, you can monetize it in hundreds of ways. I can monetize my personal brand by public speaking, charge 100 grand to do public speaking. I can do it through podcasts. I can do it through selling programs or courses. I can do it through book deals. I can do it through affiliate promoting somebody else and they give me a cut of what I sell. I can do it by taking equity in other people's businesses, getting free shares in their company by using my platform to promote their products. I can do, I was just on the Chris Crohn show. He's taking position in 10,000 businesses for free. 10,000 business owners, I think he told me his goal. To get it, he's an influencer in Utah. He's like, I'm gonna get, people give me what's called equity for consult. He does consulting and they give him equity. Like that's pretty powerful, isn't it? So you gotta ask yourself, are you gonna do this? Or are you so it has, nah, this doesn't work.  I guarantee you, it will be just like Steve Jobs and Apple skyrocketing past Microsoft. Microsoft is the dominant company for about 10, 20 years. The Ding Dongs at Apple kicked out, they fired Steve Jobs, their best personal brand. Apple stayed status quo, then they brought him back the personal brand and Apple became the first trillion dollar company in history. So you're either, even this guy right here, oh, actually I don't have them on this one. I was gonna show Warren Buffet, the best investor of modern times. He has a personal brand. So my question to you is what did they teach you in school? Did they teach you what you need to know?  I have a four step, I'll just give it to you. I've got a paid program that I launched recently called the Personal Brand Income Accelerator, but I'll give you the beginning of it for free, a very important thing, not just something stupid for free. There's four things, there's just four things on a pie graph. If I had a graph, I don't have a whiteboard here, but if I had a whiteboard, I just draw a pie graph divided in four pieces of pie. The first one is what's your niche? Nobody can be totally broad. What's your niche? Nobody can be totally broad. Even Elon Musk talks about the same subjects all the time. No, you can't just say I'm an influencer to the entire world. Even the Kardashians, their niche is women. Men don't follow the Kardashians. I've never met a dude, I'm sure some do. I've never met a dude who's like, yeah, I was watching the Kardashian show yesterday, I'm like, never. I've met women who say that. So the Kardashian, their niche was women, female audience, Steve Jobs was tech nerds, people who like hardware. Warren Buffett's was investors. So you have first part of the pie is what's your niche? The more beginner you are, pick really small. I picked books. In 2012, 2013, I was like books. I love books. I'm gonna build a person around my books. I know a lot about books. I've been reading books since I was two years old. It'll be hard to compete with me. I'll talk about books and a hell of a lot. I had read that Jeff Bezos built Amazon around books because it was such a good market. So I was like, ah, I'll do books. So books. So that's your niche. Well, everybody put it in a comment. What's your niche gonna be? What's your, by the way, for those of you I'm streaming on Insta, I got booted off TikTok last week. So I'm still in TikTok, I'm banned on TikTok for a while. So for those of you on Instagram, YouTube, Twitter, Facebook, you should go over to my private Zoom. Now that I've been booted off, there's not free speech. I'm gonna turn off these cameras in a little bit and just do it on my private Zoom. So just go to tidalopus.com slash Zoom brand. We'll put, I'll put the link here. Can you type tidalopus.com slash Zoom brand? That'll take you over to my private, because I'm gonna be doing another session slash Zoom brand. Z-O. Films.com slash Zoom brand will take you right over to the Zoom you should go there. Okay, all right. Anyway, so you got the pie. First you pick your niche. I picked books. The Kardashian picked women. Elon must pick, you know, he has a lot of people. He's more of a tech guy. So tech nerds kind of fall. Steve Jobs picked that. Aaron Schwarzenegger, his niche was like, people who like action. He doesn't make action movies, okay?  Theme. Theme is different than niche. I'll give you an example. Books is too broad. My niche was still too big. So I created a theme in 2012, which books summaries. In 2012, I made an email list on Google and I was just sending people and I said, like, by the way, I'm going to be doing some giveaways over on my private Zoom. So tylovis.com slash Zoom brand. It'll take you to the Zoom, it'll redirect you. So you have your niche, mindless books. You have your theme, summaries. So I started sending 10 of my friends a daily email with a book summary of a book I had read. So I had my niche and I had my theme. By the way, that email was grew into millions and made, you know, more than 100 million in revenue. What, more than that, but let's just say 100. These teeny beginnings of a personal brand can get monstrous, okay? So you have your theme. I'm sorry, you have your niche. You have your theme. Then the next thing, you have to have a storyline. Every good movie has a storyline. And that means it's like the plot. So it's not enough for me to just say, yo, I got books and I'm going to do summaries. That's still too boring.  So a good movie, you can't just say, oh, action movie, war. And then it's automatically a good movie. No, you need a good story and plot. So what I started to do is grab the camera. So if you remember this back 2015, I started to grab the camera and be like, I'm going to show my life too.  I go to my farm. It was a whole story, but I weaved into it the concept of what? Books and summaries. And I still do that to this day. I built a brand called Mentorbox. We launched it in 2016. It built like 50, 60, 70,000 people on monthly or annual rebuilding. Right now, that's how many paying customers we have. So you can build a big business off this. You can build businesses worth $1,000,000, $10,000,000, $100,000,000 off a theme, a niche, a theme, then a good storyline that's interesting. This is where everybody fucks up, by the way. Quadrant three. Quadrant three is I see people, they pick a niche and the theme is like, so I'm going to do books, I'm going to do summaries. And then the plot is so boring. No human on earth will ever watch it. So I'm like, that's not a personal brand. Just so you know, if I help any of you and you come into my, I have basically two levels. You can come into my personal brand income accelerator, which is like a course, online course, and it's got an in-person seminar we do and weekly training and coaching. Or I have my one-on-one coaching, that's much more expensive. But either one of you that come into that, I'm going to make sure you don't have a boring story. That quadrant three, if the, I mean, it's just insane. You know, you know how Musk is good at this? His niche has changed. But let's say it's been electric cars for a long time. It's like tech. Okay. And then the storyline was him building the cars. Remember, but it was interesting. He would like take a rock and try to break the window of the Tesla on live zoom and millions of people watching. Then it, it broke. It wasn't supposed to break the window, but then it did break the window. And it was like a standalone. All right. And it goes viral. And then, you know, the other day, he, someone was tracking his private jet. And then a guy, I don't know if you saw security wasn't there and someone tried to jump over and like break into his car. And all like Elon Musk is constantly dramatic. He's a good storyteller. He makes sure he lets the drama in his life. You know, now he's got lawsuits from the various media sources.  It's a whole storyline. It's like, well, this is like a movie, man. But it, but his niche and his theme is just tech. He's got Twitter, Solar City, SpaceX, everything he does is tech. That's his niche. You don't see him launching clothing brand. There's no Elon Musk. And then when he talks about money, occasionally I talk about crypto, which is tech. So it's like tech. And then now he's, he's changed his theme a little bit of time. Now his themes are more like free speech. Then there's this storyline that you can watch on Twitter. Now the fourth quadrant, is anybody learning anything? Say yes, if you're learning something, say yes, or say no, I ain't gonna hurt my feelings. Yes or no, are you learning something? Hell yes, somebody said, good. Somebody said, Jesus Christ is the most influential. Exactly, big personal brands. Not to offend anybody, but that's a personal brand. Jesus Christ, Muhammad, these are people, okay, that came to earth, Buddha, these are people. And they had a theme. They had a theme. They had a niche. They had a storyline.  It's a whole bunch of stories. Now what you need, the fourth quadrant is also important. It's the frequency. How often do you post? Where do you, it's the frequency and the, and the platform is like, do I post every day? Do I post every minute? Do I post once a year? Do I post short stuff, long stuff? Do I post only on Twitter? Do I repurpose it in Instagram, TikTok? There's now 22 platforms, 22 platforms.  But don't forget other things. Don't forget Telegram. Don't forget Discord. Don't forget your email list. Don't forget your SMS. Don't forget your SMS list, YouTube. Rick, we got to turn this on. The big ones. My comment started playing. Don't forget Telegram, don't forget Discord. You've got RSS feeds. You have blogs. You have Tumblr, little stuff like that. You have Snapchat.  I'm like, bro, 5% of the world's on Snapchat every day. That's big. You know? So you have live calls like this. You have Telegram live. You have WhatsApp. You have Signal. There's just so many distributions. So that fourth quadrant is like, what's the frequency here? And where do I post? So you could be really good at quadrant one, two, three, but if you're not good at quadrant four, you're not gonna make any money. You have some money? She's not putting it. Is that mountain time? Eastern time?  That's not a helpful message because no one knows what time zone is in. Okay. Someone said billionaire surgeon John Templeton told me that he's never seen anyone tie for at least a decade. He doesn't come in incredibly unenchanted. Okay. That's a random thing to say. Okay. Questions real fast on anything I've said.  Tileofas.com slash Zoom brand. I'm gonna turn these off in a few minutes and you'll only be able to watch this presentation on my Zoom. Okay. Josh Kay says, Ty, what is the best platform to distribute content? What is the best platform to distribute content? Okay. Who wants to guess? What do you think? If you can only have one platform to make your money, what do you think it is? Who has an idea? If you have only one, I have an opinion. If you only have one platform, what would it be? Somebody said, W, W. W? What do you mean? Somebody said YouTube, Facebook, TikTok. Somebody said, IG is the goat only fans. Okay. I would say it's Instagram. I would be on all the platforms though. And here's why. It's pretty simple. My mom, older woman, and like my younger brother are both on Instagram. My mom ain't on TikTok. My younger brother is. You see what I'm saying? So to me, Instagram also has DMs. One of my guys came to my seminar. He had to make it a million dollars a month by DMing people with his personal brand and then selling them different products a million a month. He's 25. Unfortunately, YouTube and TikTok built stupid-ass DM systems. So you can't really direct message people. Facebook says it's not good. Facebook's a mess. Some countries use Facebook Messenger like Sweden does, but America, nobody's using Facebook Messenger to send my mom. So to me, it a little bit depends on the age. If you're going after, it depends on the IQ level. You're going to, there's platforms that have higher IQ. So if you're selling something more complicated, I think underrated one is YouTube, even though maybe you'll say no, it's not underrated, everybody knows. But YouTube is a strong one. To me, it's like you got that big three, which is Insta, YouTube and TikTok. TikTok has setbacks. TikTok's smart. TikTok knows how to trick you. TikTok makes everybody think they're an influencer, but more people aren't making any money. This is called, remember the name of this talk is making money with a personal brand. I didn't say just getting followers. I knew dudes with 10,000 followers making more money than people with 500,000 followers. So followers are important, but it's not just followers. It's engagement. It's also the niche you're in. You picked the wrong niche. If you're talking about underwater basket weaving, you're never going to turn that into any money. I don't know how to turn that into money. How are you going to turn that into money? The name of this talk right now is making money with a personal brand. So I would say start with Instagram and then expand YouTube and then TikTok. And right after that is an email list. Email list is not hard and you control it and nobody can really kick you out unless kick you off unless you span. It's hard to kick you off an email list.  I mean, it's possible, but it's harder.  No media mobile owns your data, really. So I like email list, you know, every business, I've sent one email a day since 2012. Never missed one day, ever. Sometimes we send twice a day, but you can become a millionaire off an email list. Still. Some people are like, oh, people don't use email.  Ty, people only have a 20%, you know, only 20% of open rate. Yeah, but 20% of, how many people are on Gmail? Two billion? 20% of two billion is, that's a good open rate. If you get to email the whole world, you make a lot of money. And if you can't email the whole world, you'll still make a good bit of money. So, you know, TikTok for growth, maybe. It's a complicated question. I teach more about this. One thing I'll tell you is, I don't want you to get paralyzed because the most important thing is not the platform. The most important thing is this four quadrants I gave you. Did you pick the right niche? Does the niche have the right theme? Because a niche is still too big. The Kardashian picks women. That's still too big. That's their niche, though. They cut out half the world. Men don't really watch keeping up with the Kardashians. I've never watched episode. None of my friends, I've never talked to them like, bro, yesterday, I was back at home. I was kicking back on the couch with a beer. And boy, that was a good episode of keeping up with it. Isn't that what it's called, or keeping up with the Kardashians? Mm-hmm. Okay, nobody says that. So, their niche, 50% of the planet, women. But then, even then, they niche down.  My mom's never watched it. So, they keep niching down. Then they have a great storyline.  It works. And then they have frequency. Then they post enough and they're consistent. And the family's all basically billionaires. Crazy.  A lot of people hate on the Kardashians, but I'm like, they're laughing all the way to the bank. Like, keep on, they're laughing all the way. They're at the bank. It's like, I was at a Laker game once. And the camera went to the Kardashians and the whole place booed. It was before the, it was called the Crypto Stadium. It was the Staple Center. And I mean, 18,000 people booed. But I calculated how much money the Kardashians probably made that same day when they were booed. But you're only booed when a lot of people know you. And nobody, but you can be never booed. Just be unknown. It's a great way to never make any money, but you also never get booed. So they got booed and I did the math and they like, I don't know, let's say they make a million bucks a day as a family. So if they got booed that day, there was 18,000 people, every person booing made them how much money? Anybody know that math? It was 10 bucks on 18,000 people and made 180 grand. So it made like, let's just call it, pick your note, 50 bucks a boo. Would you like a stadium of people booing you if every person who booed had to pay $50? Big good deal, right? You'd be trying to find people to boo you. People are like, what can we conjure up? It's funny how people go, Kardashians always have something crazy going on. Donald Trump always has something crazy. I'm like, yeah, because they're smart. Elon Musk puts himself in the middle of controversy. Trust me, people do it on purpose. You would want a stadium booing you if you'd make a million bucks that day from doing it.  Let me repeat that. The way evolution works, it ain't the strongest or the smartest who wins. You may become extinct. Your family lying, you'll be laughing for long. Those people who successful families last a long time, a long time, they say 1% of the world is related to Genghis Khan, maybe. That's a pretty successful family.  Isn't that him right there? Is that Genghis Khan? Maybe? I think that's Genghis Khan, an image. He's probably not very accurate. Might be his cousin. So anyway, somebody said, Joshua said, I am, you are related to Genghis Khan. Yeah, be careful who you laugh at, because they may wipe out your family genes just through the simple process of economic evolution. Wealthier people who can take care of their own family last, their genes last. Why do you think people like money so much? You think it's some random morality thing?  They're an animal species.  Who here has a very unselfish, non-animalistic dog?  They stuff themselves. They stuff themselves because they inherited the genes of acquisitive. Actually, this I think is Genghis Khan. That is Genghis Khan. That might be Saladin, the general, maybe. Anyway, okay. Ricky Pratama on Facebook says, Ty, how do you start with zero money? Here's a cool thing about personal brand. You have a phone, if you have an internet connection. You can build a personal brand. So let's just talk about a couple of practical things. I'm gonna speak here to the three different levels on this call. I'm gonna start with those of you who are more advanced. You're already making 100 grand a month or more. You're making a million to $10 million with a business. I have a lot of those followers. Let me speak to them first.  So what I'm saying is when you're at the top, if you're already making a million to $100 million, if you don't build a personal brand, somebody will just mimic your operations and beat you. Or they'll leave you in a low-profit margin business where you can slave away to the machine with your business and never get ahead. You build a personal brand and nobody will catch up with you. So if you're already making 100 grand a month or more, a hundred or a million, you need to, a couple of things. You need to devote yourself, a, an assistant to really managing posting for you, shooting content. You can back shoot the content. You need to maybe do a podcast once a month or get on other people's podcasts. By the way, some of you are like, ah, I'm already overwhelmed. Don't do that.  I don't stand for that in my presence, man. I hate that. If I'm getting all confused, stop getting confused then. Five sounds like someone, stop. Be a logical person. Subtle yourself down, take five deep breaths. I call it the five habits, you can take five deep breaths. Stop saying yourself that sounds hard.  Don't say that to your kids. Don't say that to yourself. Don't say everything's easy that I encounter. Speak into existence the things you want. And if you think that's not true and you say, ah, Ty, that's too spiritual, well then you keep doing your way. Altering people to do it the way of the master, the influential people. You think these people have confidence? You think these are people who say everything was hard? No, that's hard. You think Abraham Lincoln was like, ah, I don't know about this is hard. These people were, they were tough. They stopped saying that. Despise when people say that. So I just told you, you're not allowed to say that around me. Okay? You can't say, hey, Ty, what you're saying sounds too confusing. What you can't say is, hmm, I'm gonna learn this. I'm gonna take the time to learn it. Okay, so how can it, so if you're more advanced and you say, Ty, I'm already so busy. There's no way I can incorporate social media. Okay, just ignore me then. And watch people pass you by and make twice the money we have to work. Just watch. They're just gonna, everyone around you is gonna pass you and make twice as much money for half the time.  You know, so be careful what you say. Because other people will pass you by who are willing to listen and willing to adapt. Okay, for those of you who are more, so you have the high level entrepreneurs, people make a hundred grand a month, a million a month or more, you can assign someone to do it. You can, by the way, when I'm launching, I'm opening a test group and I'm gonna close it this month, but you can put your assistant through my program so you don't have to do it yourself. If you've got money, you can use your money to buy yourself time, okay? Hey, Rick, can you grab one of those waters downstairs in the fridge? Okay, somebody said, what about Donald Trump? He is a big personal rank. Donald Trump is the most Google person in the world. So Donald Trump's a personal rank. You know how I predicted about a year early that Donald Trump would beat Hillary Clinton? And it wasn't because I didn't even care about politics, but I just looked at there on her Twitter and his Twitter, every time he posted up like 80 to 800,000 likes and she'd have like eight to 18,000 likes and I was like, bad, there's no way. So I mean, right now in general, if you look at Twitter trends, the most tweeted about subject is either sports or Donald Trump. Occasionally other people pop up. Now I'm not saying you gotta get that big. I don't recommend, I've been, for a short period of time, I've been a month the most Google person on earth. It's not that good. So I don't recommend y'all take, you don't need to build a personal brand through the roof. Oh, here, cool. Udo said, 2016, I borrowed a thousand bucks to buy your SMA program, now a multimillionaire and ties now guiding me to the next level. Good. Yeah, dude, I got so many students who became wealthy from my stuff. It's nuts. I have to do a convention for all my haters. Like, remember all y'all motherfuckers? Said these is, you remember saying this? Is, you know, this isn't gonna work and this is fake. I'm like, dude, I'm gonna fill a stadiums with people. And be like, I want you to go talk to all of them. You think they're all paid actors? Okay. By the way, for those of you on social media, I'm moving everybody over to where I'm really streaming. So I'm slowly, YouTube, Facebook, Twitter, Instagram. I'm gonna turn this off, make sure y'all have been moving over to tidelofas.com slash zoom brand. Okay. Now, Tyler, when you walked on the 10X stage, everyone was listening. Yeah, I did the 10X talk, it was 30,000 people, Grant Cardinals at good at doing those big conferences. So personal branding for when you're not the highest level, you're not making a million a month, but maybe you're doing a couple hundred grand a year with your business. I recommend you take one day a week to start mastering this. One day a week to start mastering this. So you don't have to do it every single day. You can batch, you can use, I use an app called Buffer. There's a couple of apps. You can record all content once a week and it gets slowly releases over the week. Now, for those of you listening, so that's sort of level one I already talked about, the wealthy people listening on this stream, the level two people who are, you're making a couple hundred grand a year with your business, you can batch you once a week. For those of you at the bottom, you're listening to this and you're completely broke. I got good news when you're broke. When I was broke, I had more time on my hands because I didn't, I mean, it was hard to get a job and that are not, you can go all in on this. And you can also manage other people's social media for you, for their personal brand. Manage other, build a personal brand agency, PVA. So this personal brand income accelerator that I'm teaching you all, you can use it for yourself, but when you're at the bottom and you don't know what to teach, you build a personal brand agency and management company. I have a guy, he was just up here with Karen AI. He manages her. She's like top five biggest Snapchat women. She doesn't have an only fans on like that, but she's making, I mean, she's in the Wall Street Journal. You can read one of her business to make 80,000 a week. And one of my followers is her manager. So he doesn't ever go on camera, but he manages her personal brand.  Okay. So, whatever, probably lots of unexplored, yes. Now, I saw somebody say, let's talk about the negative. Well, Ty, everybody's becoming an influence. It's still early, it's still early, it's still early, but not for long. Let me repeat this. You're not too late, you're not too late, you're not too late, but soon it'll be too late. That's why I'm opening up my personal brand accelerator, income accelerator, because I'm like, oh my God, I opened up my first training program in 2013, my mastermind, my first student, and they're a super successful guy, James Swannick. We're still buddies, we've got two big businesses. So I've seen it from a decade ago. I opened my 67 steps in 2014. I think it was the best selling self-help course online ever, in terms of how many people saw it, that all went through it. Maybe Tony Robbins beat it, I have no idea, but it's big. Then I built SMMA two years later. That one probably got the most income testimonials, just like crazy, but now this is my most important one. This is my most important one. This personal brand thing, because you got like a year to catch the early wave, it's still early, but with the rise of AI, people are gonna start getting, it's gonna get easier. And then people, everybody's gonna pour into it. Every day, 300,000 people come online to the internet, okay? Almost none of them. A lot of people wanna be personal brands, but how many people are? Most people are lazy, so don't worry about it. That's what I'm trying to say. How's AI changing it?  You can edit your videos, you can pull out clips. AI's just helping. Soon it'll do the whole thing for you. Okay, so by the way, who's interested in going into my three month program? I haven't had a program like this. This is like what I opened up in 2016, my SMM. Who's interested in going in? Cause I haven't even officially opened it yet. I was like, I always like to do a live call. I was like, I'm gonna do a live call first and just gauge the interest. But I'll put a link, let's put the link up. If anybody wants to get in the course, I've got it half off. Now some people get mad, tie your selling stuff. Hell yeah, cause all SMA art people are always selling. Doesn't get you. If you want to know, every time I listen to Ty, he gives a lot of value, but he also sells something. Let that be your role model for the rest of your life. Cause every day you have bills, so you better offset your bills every day. People say, is Ty Lopez a sales guy? Well, there's not a person on this board behind me that wasn't a sales person. Nobody. You don't think these people had to sell their idea? I mean, Martin Luther King was a sales guy. This dude sold his ideas. It's backwards for me. You don't think Abraham Lincoln, this was the Benjamin Franklin, one of the richest people in his group. You don't think Leonardo da Vinci, you don't think Gandhi was selling? I'm like, what are you talking about? You've been tricked.   You work it. Look, the machine started in the 1600s with the rise of the steam engine. Before then, people used to work at home with their families. Yeah, they didn't have antibiotics and stuff, but they had a better life in terms of overall anxiety is through the roof now. Back then people used to have, you work with your family, you work farm or stuff like that. I'm not saying the world was perfect, but the world became a machine around the rise of the steam engine, 1650-ish around that time, mid 1600s. So over the last almost 400 years, the world's been a machine. And anytime somebody comes and tries to tell you something else to do, when I was telling people in 2013, for most occupations, you shouldn't go to college or university.  For some, you should. If you want to be an astrophysicist, a medical doctor or engineer, you should go to university. But if you want to be a business person, why? Like all the richest business people are the ones that dropped out, like Mark Zuckerberg, Bill Gates, they all drop out. So it's like the stats are right.    You didn't learn how to buy a house, negotiate a deal, launch business. You don't learn how to do marketing. You didn't learn how to do direct sales. You didn't learn psychology that didn't teach you psychometric and nothing. So you already been ripped off for 150 grand and 12 years of the best years of your life when you could have learned something useful. I mean, Warren Buffett filed his, billed his first business at age nine. He was filing a tax return. No wonder he has $100 billion in cash now because he didn't get scammed. He didn't get scammed. So somebody said, I'm gonna buy your course on Torrance. You can't buy my course because the personal brand income accelerator has live training, has in-person events, has a telegram group with me answering your questions, building your brand. I'll help you. I'll look at your Instagram. I'll guide you right into doing this. So I'm gonna put the link, I'm gonna keep answering questions and teaching. We got another session three happening on the Zoom, Instagram can move over here. But the course is, let me just put, I just launched it today. I just recorded the first lessons. So we have the early bird special. It's half, it's half off and then I'm gonna go ahead and I'm gonna raise the price then I'm gonna close the whole thing. When I do a test group, I don't keep, I usually keep it open for less than like a month. Okay. So what's the link here? I think it's Tylopez.com just slash brand. So Tylopez.com. I wanna explain how it works for a second. It's just Tylopez.com slash brand. If you're watching on Instagram, yeah, change that, swap it out. Tylopez.com slash brand. So it is a, there you go, Tylopez.com. It's a 90 day program, but you're getting coaching, you get access to it for more than 90 days. But it's 90 days of course material. Then it's coaching. You get a call with one of my, either me, if you're more advanced or, I don't just put you, I put you on real, my actual staff running my personal brand. I have some genius people that I've recruited and trained over the last decade. So there's private coaching, there's weekly Zoom training that I teach. There's Telegram, Ask Me Anything, only for people that are paying customers inside. We have in-person events almost every month. We rotate them around the world. And if you can't make the in-person event, we live stream it for you. So you get a ticket to the live stream or try to come in person. I just filled up the room in Vegas. I just flew back last night at two in the morning, training people. And like I said, there was a guy there I posted on my Instagram. A month ago I did a training in France on personal brand. One guy listened to me, tweaked his personal brand, made extra 400,000 net. 400,000 net in 30 days from listening to me. Now he's a more advanced entrepreneur.  But you should get on this train. This is the most important thing I've ever thought without a doubt, without a doubt. By the way, I have like six phones. Yeah, that's the big black one. First of all, my sweet one. Okay. Who went to Tylerbiz.com slash brand and has a question on call, I'll explain the cost, all this stuff. Someone said things are changing fast. Hell yeah. This is something to learn immediately. So this is a test group I'm opening up. The price will double. You'll see very shortly the price doubling. So if you are interested in getting in this, I recommend you do it now. Okay. When does the program officially start? First let, it's already recorded. Now, so you're getting access to all this stuff. For those of you who can try to do this on your own, it's just I've watched people try to build personal brands. Um, I don't know, man. How many people you think I've watched try to build a personal brand versus how many people succeeded? Like it's like the worst ratio I've ever seen in the history of any business ever. Like you're better. I would say the hardest thing to learn on your own is how to build a personal brand. Some people are gonna argue, no, no, no, you're just saying that. You're just selling a court. No, the worst success rate I've ever seen on any business thing is people trying to figure out how to build their own personal brand. When I say, I talk about people making money.   I talk about people making money, man. There's so few influencers making money. Personal brands making money. It's mind blowing, but it's not that hard. It's kind of like a magic trick when you don't know how to do a magic trick. A guy did a magic trick. I was in Iceland. He was showing his group at a club this magic trick. And I was like, damn. I was like, man, I thought I was a smart guy. Then he showed me how he did it. And I was like, oh my God, that's the simplest trick ever, you know? So somebody said, make videos for kids. You wanna know a good kneester? I'll tell you some of you build a personal brand. We talked about Mr. Beast, but this is kid Ryan's kids, him and his dad. He's seven years old. Made his first 10 million, him and his dad. He's a kid. He reviews toys. I think he made 28 million net last year. It's crazy. So the crazy thing is trying to do this on your own. I just, that's why I didn't build a course. Cause I just figured people would be able to build a personal brand by watching me and all the other people, and then I said, nope. That doesn't work at all. At all. It's the worst ratio ever. So that's why recently I started, I got so many questions about build it, about teaching people. Here it is, a personal brand that I decided to build this program. Yeah.  Oh my, you know what's really fake?  You know, nobody was taught that way until about 150 years ago. It only worked for certain professions. Every one of you was scammed by, nobody learns in classrooms.  Even doctors, my cousin's a medical doctor. They give you this much. You gotta do a couple of years of a classroom and then they put them into a residency. He's 33. He went to school for four or five, whatever.  So the best way to learn is follow somebody who's doing it. I took a couple of years off from my personal brand. I also tested doing business without a personal brand for a couple of years. It's doable. It's so much better to build a personal brand. You know, it's so much better to build a personal brand. Everything's easier if you, what's some businesses you wanna do? Let's do a practical thing. Can people put in here what business you think will make you the most money? Just be super specific. Let's look here. What's a business you can build? Wholesale clothing. Definitely won't have a personal brand for clothing or is not gonna work most likely. What else? Somebody said, any advice for a person who has lost $50,000 in the stock market and 60,000 in gambling? Well, the stock market, nobody ever makes money in stock market.  Name one person on top of Forbes list who made money. You don't have to try to be the wealthiest person in the world to learn from them. If you wanna play basketball, you like watch how the top basketball players train. And even if you're not pro basketball player, you learn. Nobody makes money of a milkshake company. Personal brand, by the way, clothing, Gymshark, this kid's gonna become a billionaire. He used influencers because you can also, you can either be a personal brand or I said you can use personal brands. That's how you build Gymshark. He's like a 25 year old billionaire. Tax education, SMA, food truck, all personal brands. Real estate, personal brand people are gonna control real estate. Whether it's realtors or literal developers. Because developers, you're gonna raise capital using your personal brand. So it's like no matter what, it's gonna emanate out of a brand. You have a very short period of time to listen. Airbnb? Well, Airbnb is a whole nother conversation we can have. Pet clothing toy store. Look at all these pet influencers that are just crushing the game. You ever seen that woman who has like an emu or whatever? She calls them Christopher Lopez or something. But she did not monetize it. Lightspeed, BT, what's up, Jonathan? NFTs, yeah, the people who dominate crypto are our personal brand people, personal brand. Of course, there's some people who make money behind the scenes, but they're gonna start disappearing. You watch, they're gonna start disappearing. It's gonna be harder and harder to make money because humans, the reason is there's a cognitive bias. We're more trusting literally babies trust faces more than they trust. They babies, they've done eye tracking software. Babies evaluate a face. So when you put a face in front of something even McDonald's realized this before social media in the 1940s and 1950s, you put a face on something. Guess what happens? If you put a face on something, you sell more hamburgers. So they created Ronald McDonald. Who's the guy who turned down a billion dollars? Was it in one year? Soccer player, football player, personal brand. Tom Brady's a personal brand. LeBron James a personal brand. We're in all of those personal brand. You know, I saw interesting somebody was going, man, back in Michael Jordan's day, he was making like $6 million a year. How come this player now is not as good as Michael Jordan is making 200 million, 300 million, 400 million dollar contracts? Because back when Michael Jordan was starting out, there wasn't personal brands. Now, how did he make all his money? Nike paid him to be the personal brand for Air Jordan shoes. And that's why he's a billionaire now. So even the greatest sports people weren't making money until they understood the game of personal branding. And of course, that was before the social media made it. It's easy now. This is, I trust me, I've tried every type of business. By the way, welcome Ash Hadouche in Jerusalem, Israel. You're the first one here. I'm gonna make a private WhatsApp group. I'm gonna personally, anytime I launch a new system steps or I'm gonna remember you, Ash Hadouche. So when you come, if you're getting a ticket to one of my events, if you can't come in person, you can do it on Zoom. But I always, the first person to get in, I've only had this open for like five minutes. But by the way, it's got 100% money back guarantee. So if this doesn't work for you, guess what? I'll send you your money back. So welcome. People are gonna pour in. I haven't sent an email for this yet. I have a huge email list. I have a huge SMS list. When I send this email and SMS, this thing's gonna fill up. So I'm not gonna let a million people in this course or 100,000 people in this course. Sorry, Ty, it's better to start with Resign Procurement Products. That's a major person, Brad. They all kind of work together, Francesco. They all kind of work together. They all kind of work together. If you wanna build a social media marketing agency, the bigger personal brand. Look, people, I was just on the call negotiating with a vendor for a supplement company and we're negotiating the price down on buying a whole bunch of supplements. And the guy said, you know what? I wanna do more business with you.  I wanna be able to do more business with you. You know what that is? The power of the personal brand. Those are your more advanced entrepreneurs. I can't tell you how many times you go into a business meeting. When you're unknown, bad things happen. People negotiate hard against you.  I'm not talking about being famous. Real estate development, personal brand, absolutely, man. All the, look at Grant Cardone. He built his real estate empire for personal brand. He's buying, he's beating BlackRock sometimes on deals. You'll see every single thing. I'm early, I catch trends.  Okay, we're gonna go to session three here. So everybody on social media, we're about to keep going but we're gonna turn off Instagram and we're gonna turn off Facebook, YouTube, Twitter. We're gonna, I want you to go over to the Zoom to be on the call that we are doing right now. So you go to tylobe.com slash zoom brand. Let me turn off the audio here so you all don't get confused on, turn it off on the Zoom one second. Adam, come on up and co-spotlight each other. Okay, and now I'm just speaking to the, I've moved everything over to the Zoom. I just posted, tylobez.com slash brand. Sorry, tylobez.com slash zoom brand. Did you highlight that? You gotta change the pin. Tylobez.com slash zoom brand. The reason is we're now doing a free session three. Adam, Adam, I've muted myself on purpose. You can go ahead and talk. I'm gonna mute you but I'll be back. Sounds good, yeah. Brilliant, dropping a chat, but see there's a couple of you on this screen. Okay, so I want everyone here. I don't want you to miss out. We've got another session. Like I said, I don't trust the social media platforms to just do all my live streams on there. Now that I've seen that TikTok just bans people for no reason, it's because the dude was insulting me and I made fun of him back and embarrassed him. So the guy probably complained. So by the way, people are pouring in Sarah Sawari, Ann Arbor, welcome Catherine Felt, Blue Springs, Missouri, welcome Sonia Avet, welcome Austin Adrien from Vancouver, British Columbia. So come on over, we're on zoom. Come off here, tylobez.com slash zoom brand. Just type it in, go to open up Google, open up Chrome, type in tylobez.com slash zoom brand and it just redirects you to the zoom. I can see the zoom rising. So thank you for every single person who's done, click on that link, Rick, and make sure it's taking everybody to the right place. Yeah, I tested it on my phone. It worked. Someone said, hey, Ty, is that you going overhead in a Chicago in a helicopter? Nope, I am not on a helicopter right now, but I don't love helicopters. I've been on helicopters before. I stopped doing them. They're too dangerous. I used to land, I had a helicopter. I would have a helicopter take me from my house in San Diego to LA and I got permission from Kobe Bryant to land on his pad outside of the Staples Center. It's on a hospital next door. But then, man, I got scared once in one of those helicopters. Boy, helicopters are like 15 times the odds of crashing. So yeah, I'm not a fan. All right, ask me anything. I'm moving everybody over to the private zoom. I'm going over there. I don't want you to miss out. It's totally free. Tyler was that home slash zoom brand. Any last questions? Do you need zoom? Tyler was that home slash zoom brand. What happens when you go there? Can I see on your phone? Just so I, let me type it in here. Tylerfizz.com slash, you got to know how to put a slash in everybody. Zoom. Yeah. So you download the app or you can just watch it. Yeah, it opens. People are just doing all this. Y'all, sometimes I'm worried about Planet Earth. Can't figure out how to get on zoom. Got to be able to get on zoom. This is like a requirement for life. And people are like, it's too hard. It's not too hard. Stop making it. Stop saying self-defeating things to yourself. You need to say everything's easy. Everything's easy. Everything's easy. Nothing's hard. I'm going to the gym in a minute. Going to the gym. Ask me any questions, but all of you should be moving over. Tylerfizz.com slash zoom brand. And you can hear, they're streaming right now. Everybody's moving over. So good. This chat is shrinking. This one's growing up. Tobler, okay. What are the last questions? I'll ask three quick questions. Are you going to do the live weekly on instant notes only for the paying people? It's only showing a website. You didn't type it in right. Tyler, if I do more Instagram followers with, well, I learned through a course. I don't know what that means. You don't have Zoom. It's free app. Download it. People are ding-dongs. It's a pretty, it's a safe app to download. It's like 100 million people use the app or whatever. There's not a free telegram for this. No, I do have some free telegrams, but not for this. Not for this. Good. I will see you all later. We will end this stream. Rick, don't it.


Understanding deep-tended reflexes and localizing problems based on physical exam findings is a key practical skill and understanding this topic is going to be critical not only for step one, but also for your future practice. You're likely to need some part of this knowledge no matter what specialty area you end up in. I can't count the number of times I've had questions about localizing lesions from abnormal reflexes on step one, step two, and shelf exams, not to mention in the clinical setting. So pay close attention to this topic. So to start this discussion, let's talk about the concept of a reflex arc. This is an important foundational concept when talking about deep-tended reflexes. If you remember nothing else, just know that reflexes are handled purely by the peripheral nerves and spinal cord. They have nothing to do with the brain. The brain can be permanently damaged and the patient can still have intact deep-tended reflexes. This is why peripheral reflexes are not considered in the evaluation of brain death. Patients can be completely brain dead and still have normal deep-tended reflexes. Brainstem reflexes, however, will likely be abnormal, but that's a topic for another video. So if we take a look at this reflex arc, we can visualize the pathway of a reflex. It starts by stimulation of the reflex, which is when the hammer strikes the tendon. And in the case of the patella reflex, which you're observing here, that's when the hammer strikes the patella tendon. It's going to cause a stretch of that tendon, which causes an efferent signal to travel back towards the spinal cord by the dorsal root ganglion. That signal enters the posterior horn of the spinal cord by the spinal nerve of the corresponding level of the spinal cord. An efferent signal then travels from the anterior horn of the spinal cord back towards the muscle via alpha motor neurons. This efferent signal causes the muscle attached to the tendon that we struck, which in this case is the quadriceps tendon to contract. This is going to cause the leg to kick out and that completes the patella reflex. Once again, I want you to realize that this entire circuit is contained within the afferent nerve. The spinal cord and the efferent nerve. So, damage to the spinal cord above or below the spinal nerve that's responsible for the reflex should not affect that reflex. As long as the efferent nerve, posterior horn, anterior horn, and efferent nerve are all intact. This is also why the reflex seems so involuntary to the patient. The reflex arc is complete before any sensory or proprioceptive signals have a chance to reach the brain and it feels very involuntary to the patient. And that's how reflexes work at a high level. It should be enough for you to answer a lot of what's asked on Step 1, along with what reflexes correspond to what spinal nerves. So let's go through all that now. Just like dermatomes, deep tendon reflexes correspond with particular spinal nerves. So the efferent and efferent nerves I was mentioning are contained within that particular spinal nerve. They travel through the posterior and anterior horn at that level. There are six main reflexes you should be able to localize to spinal nerves for Step 1. The first one is the biceps reflex. This corresponds to spinal nerves C5 and C6. This is the reflex you get when you strike the biceps tendon with the reflex hammer. It'll cause the biceps to contract and the arm to flex. So if there's a problem with the biceps reflex on physical exam and all other reflexes in the body are normal, there could be a problem somewhere in the reflex arc. So either the spinal nerves or the spinal cord itself on that side. The next one down is the triceps reflex, which causes the arm to straighten when you hit the triceps tendon. This corresponds to the C7 and C8 level of the spinal cord. Next is the cremesteric reflex. The cremesteric reflex is observed when you stroke the inner part of the thigh and the testicle on that side is pulled upwards and towards the anguinal canal. It traces back to the L1 and L2 level of the spinal cord so we can use it to assess the nerves of the lumbar spine. But of course, it can only be performed in a male patient. The patella reflex, which you saw in the intro of the video, is one of the classic reflexes that we see tested in movies and on TV. It's when you strike the patella tendon with the reflex hammer and it causes the leg to straighten. It corresponds to the levels L3 and L4. The Achilles reflex, also known as the ankle jerk reflex, tests the sacral nerves S1 and S2. When you strike the Achilles tendon with the reflex hammer, it should cause the foot to plantar flex. And that's the Achilles reflex.  The anal wink reflex is one which is observed when you stroke the skin outside the external anal sphincter and you see it contract. This is a test of the S3 and S4 spinal level. We hope you found this discussion of deep tendon reflexes and reflex arcs useful. It truly is one of the highest yield topics relating to CNS for USM Elite Step 1.