All right. Hello, everybody. We are now on our third episode of Let's Discuss with Parson's TKO. As you might recall, I'm Tony Capetschini, the CEO and co-founder of Parson's TKO. Still sort of newly shaved in case you don't recognize me, fans out there. But yes, I'm delighted to be joined by my colleagues today, and we're going to be the topic of today's discussion, the title is We Don't Build Websites. But I'm going to let my colleagues introduce themselves. I have Patty in the lower box here. Hey there, everyone. My name is Patty Deboe. I'm the president at Parson's TKO. Hey, everybody. I'm Nate Parsons of Parson's TKO, co-founder with Tony. Excellent. All right. So we don't build websites, but ironically we do. So why would we say something like that? I've been reading more and more. I think where we always get to is we end up in this place where a website redesign is seen as this status of progress or this state of transformation. But that project into itself isn't that, right? When it's just an RFP and I want to get on some new version of WordPress and it needs some new design. And I think when organizations don't knowingly go into it with the understanding that this is going to be so much broader than just those simple steps that it's hard to be successful. And I think that's where we came into it and we've had this talk with now current clients who were prospective clients at the time where we did say we don't build websites. We build business systems and business intelligence tools. The website needs to be a piece of that infrastructure, but it isn't a thing anymore. So this is where we want to take the conversation today and I'm going to let my colleagues dive in a little bit on those sites. We don't build websites. What's going on? Hey, I'll throw it over to Patty first. Yeah, sure. I guess my top line thinking on this is, you know, to Tony's point, the websites are not the thing anymore, right? They are one of many ways organizations of all sizes and all types are connecting with their audiences. And so the website needs to be considered just one piece of a whole in terms of the tools and channels through which you're reaching your audiences. So when people come at these questions from, we need to do a website, refresh or build. You know, our first question is always why and what are you trying to achieve? And also, how else are you doing that, right? If the goal is to push content out to folks or to drive conversions, we do want to know what are all the other ways and channels through which you're doing that. And so that's sort of part of our process. And part of the reason we say we don't build websites, we want to help you utilize your website as a tool to achieve the things that you're trying to do with your audience. Nate, do you have any initial thoughts to get us kicked up?  I mean, I agree. I mean, I think that one of the evolutions we've seen is that, you know, previously everything was broadcast, right? Like if you weren't on the web, you weren't anywhere in digital, right? You had to have a web presence for people to understand anything. And what you put on your website was what you were telling the world. But the reality is, is things have evolved, you know, but the tool sets have evolved to allow you to have one-on-one conversations instead of one conversation to many. But also it's gone from broadcasting to listening and interacting, you know, and there's more tools that need to be there to not just send your message out, but also to receive the responses and let there be responses. And, you know, you see that in the interactivity of things like Twitter, where you can interact with a celebrity or an organization and, you know, have a one-on-one experience with them, or Facebook, where you can kind of find groups of people and show your affinity there. And both of those places are really important for organizations, you know, and they're not the website. They're not even really connected directly to the website. And then on the websites themselves, you know, the original tooling, because the website was so focal, was trying to put all of the command and control software and infrastructure on the website where the reality is now you're trying to connect all these different things together. Like, what does it mean if somebody interacts with Facebook and your website, and your email newsletter comes to an in-person event?  And so that means that a lot of the tools and systems that you need to have a strong interaction with your audiences aren't just on your website anymore either.  And because of that, you know, just rebuilding the website doesn't impact your engagement or your ability to interact with your audiences nearly as much or nearly as effectively as it did previously. So it's still important. But you can't just build a website and be done and you can't just have a strategy to revolve around your website. I mean, in that aspect too, is a website still the hub of the digital experience? You know, or is there something else there, right? If it's, yeah, I don't know. I'm going to let you guys riff on that. Is it the central point that actually we use it together or is it just a point? Because every time the last several years I've been in these conversations, it still comes across as it's the hub. Maybe it's because there's a sense that you actually own that property. You don't own your social channels. You don't own, you kind of own email, maybe not the mechanism that sends it out. But is there something else, right? Like is a CRM actually the hub of what that infrastructure is now and not a website? Yeah, I mean, I would say probably the CRM is the hub, right? Which is a less visible thing to your audience. But that shift that Nate was talking about also is, you know, away from we are just pushing content to audiences back to how are we engaging, how are we interacting and what do we know about our audience, right? And you're not getting a whole lot of that through your website. You're getting one channel of that. And if you've got great analytics and great capture and conversions on your website, you might be getting some pieces of that. But hopefully it's connected and feeding into a CRM and integrating with lots of data and information from other parts of your infrastructure that, you know, you can pull all this information together and learn something. So I think it would benefit organizations to sort of rethink what is the hub of their communications or outreach strategy. It's probably not the website. Or it, you know, it may be to some subset of your users, but is it to all of them? And are you capturing the right information in a way to even discern that, you know, as you kind of execute your content strategy? Yeah, I mean, I might, you know, I tend to abstract things even now higher level and say that the hub is where your interactions with your audiences are occurring. And I think it really is use case dependent then, right? Like, you know, if you're in an event, you know, Twitter might be a hub for that moment, right? Where you're getting real-time updates and you're interacting with people who are involved and engaged in that event right there. But, you know, subsequently when they go home from the event, you know, the website might become more of the focal point of that, you know? And so the CRM is often where that glue between all those interactions happens. But, you know, really what the focal point is is wherever you're having an interaction with your audiences and how you're tracking and interacting, tracking the interaction and then making different choices based on how well or how effective that interaction was. Now you can sustain and create that interaction in the future. And, you know, I think that's another key point, which is that the world's more complex. Like, because of mobile devices, people have interactions that are different, you know, at an event than they might at their desktop, you know, and they might have a different interaction at work than they do at home, you know? And so I think there's a kind of complexity to it that means that, you know, understanding who the audience member is and what their particular context is at that moment is important too. You know, even in personas for websites, they used to say, oh, this person has these demographics and they have these goals, but the reality is they have those demographics and they have those goals at a particular point in their day, you know, or at a particular goal that they're trying to achieve. And you really need goal-by-goal or situation-by-situation strategies because, you know, the website can't handle all those things because it's not going to be the primary thing they're looking at at certain times. And that's especially true when you get into, like, the mobile world of, like, Facebook Live or Periscope or things like that, where, you know, that's going to be really behind, you know, the experience on the websites could be very behind whatever's happening on those platforms or it's just going to be a window into what's happening in those platforms, but it isn't the experience itself. I really like what you went with that, Nate, on how the goals evolve because I think that's an important distinction about why we say we don't build websites, right?  But I think our point of view and our process is to take that much bigger and broader and ask what your goals are broadly, not just for that website but for your audiences, and you make this good point that it's also not static, right? So it may change by audience segment, it may change over time, it may change for the channel through which they're interacting with you. And all of that is really important context to inform what might be some distinct goals for the website, but you can't know what success looks like unless you consider that holistically. Because you might have people interacting with your website and you might see traffic go down or engagement go down, and that might look bad in the context of a website alone. But something else is going on somewhere else that is actually more engaging and more productive for the interactions you have with your audience. I was thinking about audience, just nice to kind of your audience point there too, it's just, you know, I was reading this passage, it was great. It was, you know, digital transformation has to be about what your audience expectations are to make their lives easier, right? To make the tasks they're trying to accomplish easier. And you had mentioned that we're in discovery, Patty, you know, with a lot of groups right that into their contracts, we're going to do discovery. I've always hated it.  That's not what it is. We're trying to diagnose, I think, to your point, the why you are doing this, what it is supposed to do at the end of the day, and who is it supposed to serve. And we get a lot of time. So we know who our audiences are. And then, well, have you ever talked to them? Like, do they really want this? And, you know, and Nate and I have had this conversation before too, where a lot of groups we work with really have B2B outreach models, but operate in B2C type communication tactics. And I think there's this evolution that has to happen there too. But, you know, who are you actually talking to your audience is to get the experience they want to get involved. But I might want to take us in a slight direction of shift. Maybe it ties into what you guys were talking about earlier. You know, if we think about the hub and you think about that, it's more than the website now, right? And it's all these different tools. Website redesigns for the mission-driven sector, they tend to get this one-time big tranche of money. And then it's like, now everything has to fit against this and let's figure all the things out. And like, you can't, right? Nothing wins when you're trying to serve everything there. But there's also the question, when you look at all the pieces that have to tie in, you know, we mentioned CRM, we mentioned email marketing, we mentioned, you know, if you're an action organization, advocacy alerts, like who owns all those systems? That typically isn't a single department. So I'm wondering, you know, what needs to happen to make the integration across those work to really start transforming the organization too, right? If it's your main budget, do you, how do you invite your colleagues in or how do we approach this? You know, what are our thoughts? We like to say we start with diagnostics or strategy and planning. But I don't know if you guys want to riff on that, like what you've seen just out there between the departments, whether it's mission-driven or private sector work we've done and how ownership of this world kind of takes place. Yeah, I think you're hitting on something really important there, which is that, you know, as the interactions have become more rich and you have more capability to kind of know your audience and meet their needs more fully as an organization, the team sport of it has increased, right? Like it takes more departments working together and more systems working together to do really effective outreach or to manage those interactions. And, you know, there's a kind of challenge that a lot of organizations face, which is that budgeting and budget management is separated from, you know, the audience engagement and audience impact, you know? And it's often the, you know, job of the communications team or the development team to kind of advocate for budget for all of the outreach and audience engagement functions, even if that's not their purview. They're only focused on one high slice of that piece. And there's a lot of internal systems that play into these things that aren't considered as part of their budgets. You know, the workflow software your company uses, the internal chat software, the tools and systems you use to make reports or make content that then the web team or the communication team is asked to kind of, you know, engage the audiences with. There's all these back office pieces that are part of that puzzle too. And, you know, the most effective strategies we've seen are ones where organizations take a sort of portfolio management approach to that, where they kind of take all of the digital assets, all the systems, the tools, the processes, and they sort of put them in a value-based grid where they can kind of say, we're spending this much time and money on each of these things, and we think we're getting this much value out of it. And we're going to try and support that for this amount of time to have kind of put the continuity of operations and a, you know, rethink about the strategy at some point in the future. And through that lens, they're able to kind of really focus and hone down on the things that are valuable and remove the things that are less valuable. And, you know, that's very important, I think, because you have to have something that's neutral and organizational value-wide, you know, or value assessment to kind of get the right tools in place, because it's really easy for one department to devalue the work of another department or not see the value in terms of their own priorities, you know, even though they're playing into the overall impact of the organization. Yeah, some thoughts I had on the topic of, you know, how you work across departments. I guess the mantra I'll come back to is, you know, involvement does not equal good governance, right? And I think we see a lot of organizations believe they're doing the right thing by saying, yep, let's get communications involved. Let's get development involved.  But that doesn't equal good governance, right? And governance to me says, eventually someone has to be the decision maker and there has to be shared goals and definitions of success. So I think one of the challenges we see is that often through the web building process, what is success look like is not defined or is defined sort of more in technical terms, right? So we are building a website. We have requirements and specs. We might even have some engagement goals in terms of, you know, increases in web traffic or engagement on the site. But if there's not conversations happening around not only the governance of the process of the bill or the refresh itself, but also how is that going to be maintained going forward? Who has the ultimate say about content, decision making, taxonomy and other strategic decisions that are really going to influence that? It can put organizations in a position of feeling like they don't have success because maybe they're not getting the metrics they want even though, you know, the website was built to specification and we had all the right people involved but the right conversations weren't happening around governance and how that was going to be maintained in an ongoing fashion. I mean, it's interesting too. We're talking about organization-wide goals and we talked about budgeting. We've talked about departments. You know, when you think about budgeting too, are we still in a world where these website redesigns are a million-dollar projects, right? They're really expensive. Like, how much should you be investing in that versus these other components? And I think you're both hitting on different pieces of that, right? Patty's talking about what are the goals and outcomes we expect from the organization, whether it's from the communications team or from the marketing and outreach. And Nate, I think you had talked a little bit about it and what you had called it, a value-based grid approach to the portfolio. I mean, how does that play, right? I mean, how much money should I be trying to grab? Should I try to grab it all and then break it down into using a different tool? You know, I always think marketing automation is 2019. You really should be doing it by now, everybody. But most groups aren't because they've acquired a system and the system itself was a symbol of progress, but then no progression has been made. So what do you think in terms of that, just when you think about budgets across the portfolio? I mean, what do we see in these days? Yeah, I mean, I think you're hitting on something that's still in the sort of sea change moment from what I see, which is that, you know, there used to be a really good reason to invest a lot of money in your website technology, which is that it was so much better, you know, the year you rebuilt it than the years ago product that you were replacing. You know, and what we've seen is just like in mobile phones and computers, there's kind of a plateau that's happening in terms of, you know, web technology, in terms of content management systems and a lot of the other tools that lets you, like, run the business of having a website. And there's not a lot of bang for your buck that you're getting, you know, now than you would have gone through years ago. Like, they're better and certain, you know, quality of life ways, but there's not dramatic capability differences. And I think what that implies is that the real focus for organization should be in finding the top of the bell curve and how they're engaging with their audiences. And I do think it means they should be shifting their budgets from technology acquisition to strategy acquisition, in essence, having better tactics and strategies to engage their audiences and better workflows and content creation, you know, efforts internally to kind of create their kind of engagement and engaging, you know, experiences that those audiences want. And, you know, that's, that's something that we see them, a lot of organizations realizing, but often after they spend a bunch of money on a website rebuild that didn't move the needle much. And I think that that's one of the challenges, right? That it used to be you just got the new website and you got all this new technology and your numbers went up.  And so I do think there needs to be a focus and that's also why we don't focus on the website as much is that the value of production for organizations is really in that interaction, optimization and not in that technology enablement. And I would also add a thing that I always try to apply to our operations even at Parsons TKO is can we do more with the tool we have before we think about something new and shiny, right? It's very appealing to kind of pivot to either just a website refresh or some new tool or some fancy new technology for any sort of audience engagement without really asking yourself whether you're getting the most out of the tool or the website, whatever it is that you have today. And in some cases there is a tendency to spend these big dollars, I think on websites because as Nate said years ago you got a lot. If you refresh your website every couple years there was a lot that was different in terms of the technology. It's not really the case anymore but I think people have lagged a little in terms of understanding the scale and scope of that. And you might be better off in a lot of cases doing a small 25K, 50K assessment of what do we really need, what is actually going to move the needle for our audiences and it might not be your website and that might save you from investing hundreds of thousands or even a million dollars or more on a brand new shiny website that isn't going to achieve the goals you have with your audience. And that money might be better spent investing in a new CRM or even investing in the integrations of your CRM with other systems or investing in some good governance and process around data so that you can make smarter decisions with the tools you have and have better processes around that. You might actually see a better lift and engagement from that than you would with even the fanciest newest website for your organization. Yeah, just to tag on to that. I mean, one of the things that we see especially in the sort of larger and more complex organizations that we work with is that they need just as much or they would benefit just as much from business process architecture as technical architecture, which is to say like, you know, they need to change the way they're working internally to get the most out of the interaction capabilities they have or are procuring. You know, it's really common for organizations to have more sophisticated capabilities than they have tactics that are being using or leveraging those capabilities. You know, and I think that's a key thing we try and focus on as well, which is the change management and, you know, governance and internal business processes that you're using to conduct your outreach internally need to be evolved at the same time or even ahead of time for your new technology procurement through your new website or even your existing website. And I think that's where a lot of the values locked up these days is in changing how people work as much as changing the, you know, how they're driving on the web. Yeah, I mean, I'd be curious if for both of your thoughts on this, I mean, can it happen in unison or does it have to, does one have to happen before the other? I think there's an ideal state and then there's, what did I have time and budget for at this point and how do I make that work and I'll tag in the last thought before I let you two have at it is I think you and I were having this conversation, which is a lot of times during the website redesign project too, it's owned by a single department and then how I think you mentioned, but how are they inviting the rest of the organization to realize something will be different in a way that it's positive feedback in, but then an output back to say, oh yeah, and it will be different soon. I wonder if you guys have any thoughts on that variety of questions that I just tossed at you. Yeah, I mean, one initial thought is just to reiterate that change management as a process needs to go hand in hand. If you are doing a website refresh or build, you know, I think there will always be multiple stakeholders who are providing inputs to the website, providing content who have expectations about what they're going to get out of it, whether it be donations or engagement. And oftentimes there's just a lack of understanding and because they're not folks who maybe work in the comms world who are familiar with being website admins, lack of understanding of, you know, the goals and the governance of the website itself, of the processes, or even sometimes the time it takes, right? In order to take a piece of content from written to website ready. And what does that look like? And then what are the expected pieces of feedback? People might sort of expect that more content drives more engagement. You know, I think most folks that work in the communications world and are managing websites know that you've got a test, you've got to iterate, you've got to kind of adapt your content strategy, your governance, all of this to what you're hearing from your audiences and you have to track that. And so even the plans and the governance you set up during the process of a website refresh may need to be changed six months down the line. And if that isn't being continuously communicated to all the stakeholders, you know, there's an opportunity for it to look like failure, right? I think that's a concern I always have with these sorts of things is, you know, both setting the right goals up front and then being agile with them because the definition of success is going to change. And folks outside the communications department or whoever's managing your website in particular may not be as attuned to those fluctuations. So change management through the process of the building and change management beyond to make sure that all the stakeholders are engaged and understand those evolutions. Yeah, I like that a lot. I mean, I think one of the other things that made me think of is that, you know, for a lot of our organizations we work with, they see the website as like something that's going to talk to crowds of people rather than to individuals. And I think that's a key change that will help with the change management and lets the change management happen more simultaneously within those projects. Like if more organizations saw web projects as audience engagement projects, I think they would change the way they work. Like one of our clients that we were doing a web redesigned for as a third or fourth project into a strategy, a greater strategy we built for them, had a VP comment to us that they really wished that the website could help them have better interactions with these key external stakeholders that he had a personal one-on-one relationship with. And we realized in that conversation that he didn't have a CRM integration into his email. And so when he emailed with the folks, he wasn't able to see that data captured in an interaction sort of way with the CRM. And then we also realized that within the CRM there was no kind of reporting dashboard that was configured and set up for him with the right kind of interactions and the right kind of information about those contexts that he needed and he wanted. And we saw that when he was trying to enable and use the website for to help further that interaction with that external stakeholder wasn't enabled or configured, that whole tool chain should be part of the web engagement experience that we're trying to enable with any kind of web project. But it's often that stuff is seen as a totally different kind of project from the website project. It's a key evolution that helps the change management happen in the right places, which is when people start seeing the website as being something that's about individual interactions with any audience member, no matter if they're a job applicant or an important stakeholder or a donor or whatever the role is of that external person, it helps focus people in the right kind of area to change the internal business practices that need to happen. Because the worst thing that can happen is for an individual to fall through the cracks and not have the right interaction, not have someone who's responsible for working with them. And that's really different from crowds where people are like, oh, the crowds are mostly in the right place, it's fine. And I think that that's a real difference that helps people get to the right level of detail for changing the business practices. Nate, you mentioned something that was really interesting to me about that particular client where the website redesign we did with them was a third or fourth project. And it makes me ask the question, when is the right time to do a website redesign or refresh that's a major undertaking? Because part of it is, what work have you done leading up to that? And maybe you both have a perspective on where we've seen that work or not. But I think the other part is what is in or out of scope of a website redesign, right? If the website is also a channel for job applicants, are we allowed to question that process during the website redesign or is it like no? And I think to your point that doing this as a third or fourth step, if there's been an intentionality around, you know what, we're not prioritizing the job applicant process right now for XYZ reason. It's actually a little bit easier to kind of reign in or define that scope of the website redesign itself. But I don't know, Tony or Nate, if you have thoughts on when has that been successful or not with organizations we've worked with. Yeah, I mean, I'll dive in. So, you know, I'd say that the most, the most valuable time for any organization to consider web redesign is when they have developed some strong strategies or opinions about how they want to engage their audiences and who those audiences are. And they see a real disconnect between that theory of engagement or that plan of engagement and what's enabled or available on the website.  You know, and I think if you don't have that theory and you're not really sure that's why it's good to do other projects to kind of get that model in place and try and figure out is the website really where the bang for the buck, you know, and your organization is, is it going to deliver real value? Because it's really easy to look at the visuals or the subjective looking field of a website and be like, oh, I don't like how this looks. It doesn't represent our brand or how it feels to work with this organization. And that could be true, but it could still be a really effective business tool if your, you know, interactions are being met on there really well. And, you know, that kind of plays into scope. So like in the nonprofit and think tank world, job applicant areas of the website always generate a lot of traffic. There's a lot of interest in them. And the people visiting those often have a lot of affinity with the organization or are building it by reading a lot, preparing for job interviews, thinking about applying and working there. And, you know, if you don't leverage that engagement in some positive and useful way for the organization, you're leaving a lot on the table, you know? And so that's an argument for getting involved much more heavily in a process area that most people in the communications team would be like, oh, that's just the job section. We don't need to worry about that. But the reality is it's a huge honeypot for engagement. And so, yeah, I think there's a lot of strategy that needs to be figured out before you can, you know, both define the scope of the website project and also figure out when and where the value of it is. And, you know, I think a lot of times what we find is that the website shouldn't be first because you need a lot of other tools in place to make the website valuable, right? Like if you don't have a good analytics and data model, then all the interactions on the website won't be tracked and useful for you to make better decisions. And if you don't have a way to track and connect with those one-on-one user experiences, then all the affinity you're building with particular audience members, you can't leverage this effectively or heavily after they visit the website. So there's a lot of arguments, I think, in favor of moving the website back in the sort of stack of priorities of projects. But I think a lot of organizations see it as so internally valuable because of that visual brand affinity that, you know, executives and other people feel when you relaunch it that it kind of often trumps the actual business value that could be delivered from it. Yeah, I mean, I just keep thinking, too, on the what you have to figure out, I mean, the website is really large conversion point. Well, who are you trying to convert and why? What is it you're doing with your content on that channel to convert them? What's the point? I was in a conversation with the perspective group that I was trying to woo in and maybe work for our TKO, but it was a very interesting response. It was like, we don't really have a bottom line in that way. We don't do online donations and we don't do advocacy. We just have these materials we put out. I'm like, oh, there has to be some point for that or else why have a website at all? You just save all that time and money and just pump that out to all the different newspapers around the country or where you think any of the big funders are if that's what you're interested in. So I think there's some work that has to be done in that. You know, in my head, it's always like, what's the point of your website? Because the internet is really just overcrowded place. You're not just homesteading anymore like, here's my spot. Everybody will eventually drop by and say, hi, like it doesn't work that way. So if you really don't have an opinion on why you have the site and what you're trying to drive with it, I don't know how it even works within the operation or why you carry the expense. That's why I'd be more interested in, those are tough conversations, I think internally at organizations to say, hey, we actually have to make a shift. Oh, we do want to convert people. Oh, we do want to get them to do something next. I think as a company, our company is very happy to go in and start facilitating those dialogues. They're really hard to do though, when it's like, oh yeah, and in two weeks, you're supposed to sign off on design, right? You're trying to do all that at once and it doesn't, none of it's going to, who cares what the new colors are. If you haven't thought about the conversion and where it's supposed to be and why it's supposed to be there. Including even, yeah, just thinking about your budget that you put into something like that. So that would be my thought on it, why it's better to wait to a rethink, take the time. It's interesting too. A lot of website redesigns either come on the heels of, or the toes of, like right before, groups decide to launch into strategic, like we're going to rethink the whole strategic objectives of the organization. It's like, man, that would have been great to get into that conversation before you did this project. That might change everything. You know, and on that external versus internal voice too, we've seen this just in information architectures over the years, internal programs change, things shift, priorities shift, but then a lot of times they build these information architectures based off of what their organizational structure is. And now you got to rehash that every time and try to re-explain that to the world. And I think those are lost opportunities as well. Those are my two quick cents, aren't they? Tony, the thing you said about, you know, trying to work on visual designs when you're not clear on the engagement goals, I think you just highlighted sort of the crux of the reason why web design projects often go off the rails, over budget, three times as long as they were intended to because, you know, hopefully you're working with someone that's doing it that is asking the right kind of questions. But even if the, you know, the from doing the web build is not, hopefully internally, this is going to raise a lot of questions, right? So not just the design, but the analytics questions. How do we want to set that up? Well, I don't know, what are we trying to achieve? And it can really get off the rails from what you think is a simple design choice, is this red or blue? Or a simple, you know, how do we configure Google analytics question? It really starts to uncover some of these strategic things. And, you know, if your organization hasn't answered those, that is really going to kind of derail, you know, a good web design process because you won't be able to quickly get to what people agree is the right, you know, strategy in, you know, whatever small nuanced part of the web build in terms of features or design or something to actually achieve the goals, because no one's clear what the goals are. So it actually sometimes winds up saving you money, I think, in the long run to invest a little bit up front in the planning and the kind of cross organizational goal setting or, you know, audience engagement, you know, definition of what that looks like before you launch into either a web build or any other frankly kind of major technology investment. A lot of what we're saying, I think applies to other sorts of technology builds or investments as well. Yeah, and I have a theory about your theory, Tony, which is that I think that the web build projects often uncover that brand dissonance, that kind of discussion at the highest levels of organizations where they realize what they're trying to say and promote has evolved within the organization. And that is often why I think there are so many leadership sort of strategy sessions that often follow website builds and often unfortunately aren't happening before them, you know, because it's that idea of, you know, one of the evolutions that you see on websites is that the home pages of websites used to be about vibrancy, like what's the newest thing, whatever organization or whatever group has done, like here's our brand new newest thing. And the reality is that as Facebook and Twitter and all these other places where you hear about content and Google search engines and things like that, exposed content, you don't enter through the home pages frequently as you used to.  And now you search on Google and you pop into an article or a deep page or product page or whatever. And when you go up to the main home page of an organization, you're trying to figure out who they are. It's kind of the about page for them now. And I think that combined with the mission and the brand kind of discussion of like who we are and how we're trying to represent ourselves in the web opens a lot of doors for organizations, which is good to kind of reevaluate who they are and what kind of interactions they're trying to have. But that's exactly again, why we think those projects should be intentional and happen before the website, right? Because the website would greatly, greatly benefit from representing the results of all those conversations and all the insights the organization generates. And you can have those without the website projects. So you can save all that money and effort and rebuilding if you just move the website down in terms of the strategic planning of your sort of technology rollout. And that's what we try and facilitate a lot or to kind of get executives and getting leadership teams into those deep think places about who they are or what they're really trying to accomplish and to like see the web as a business tool, not as a poster about the organization. Yeah. I mean, you're tapping into my favorite saying of all time that I coined maybe, which is technology is easy and people are hard, right? These are not easy conversations. And then the website redesign project becomes a foil for having to sort of have the conversation but not really answering it. But everyone can point to that piece of technology or that design screen about the things they don't like about what they are struggling with internally with the organization instead of really facilitating a deeper dialogue about what that means as an organization. And I think there's a lot of hard moments. It's in 2019, like, where are you positioned? You know, are you positioned for success? We're seeing a big movement in the foundation space, right? Like bigger bets on funding, right? And so what are you doing to position yourself within that space as well as these questions that I think these groups need to start asking. But, you know, you had talked about this before, right? If you think about the evolution of technology from 95 to 99, 99 to 2009 to where we're at today, like it's happened fast. You might have to leapfrog to get ahead to be where you needed to be, but you really got to start thinking about how you're going to get there. And it doesn't happen by just tapping into the code that happens with getting your team together and getting some internal alignment. Well, we're getting close to time. So I'm wondering if either of you have any final closing thoughts? Just one quick one throughout there, which is that another thing that's happening is that because of the evolution of data standards and, you know, the ability to capture and connect data and juxtapose it next to each other, the other reason the websites are sort of not becoming as important is because you might actually want your content to be somewhere else besides your website for people to discover it, you know? And, you know, just a popular, easy example of this is sort of like Apple News, you know, where they were able to get all of these different organizations' news in front of many more people once you made it available to Apple via their special, you know, data format to add it into Apple News, you know? And that up in the whole new marketplace to organizations to the web wasn't. And no matter of tinkering with their website was going to get them to that Apple News place. And that's happening in a lot of different areas, you know, for our academic clients like, you know, the Folger Shakespeare Library, they've adopted standards that let their, you know, digital assets that they're actually curating internally be juxtaposed with other organizations like, you know, the Royal Library in England and Stanford University and other people. And all of that is happening through this API data layer, not through their website.  And so you might want to be investing in making sure you can deliver your content and your message as much as you want. And that delivery mechanism isn't just the website anymore. You know, that used to be the default. And now it's just one of several arrows in the quiver. Yeah, I'll just layer onto that. I mean, it almost sounds to me like some of the points you're making, Nate, is that the website almost just becomes the content repository. And maybe or hopefully organizations also have some sort of good governance and tools internally for that. But people are not coming to your website, depending on who you are as an organization, landing on the homepage and browsing around necessarily. They're searching. They're being directed there from other places. And organizations spend an immense amount of time thinking through the content and the navigation of their website. Not that that isn't important. But, you know, not shouldn't be at the neglect of thinking through these other pathways. Actually, I was just reading an article this morning that was talking about kind of anecdotally, but how bad most companies and organizations aren't describing who they are and what they do and how now lots of people just go to Wikipedia to figure that out because it's actually usually a better, more plain language thing. And it's like, how many people are thinking about that as a channel for people to like learn about their organization? And what is it that's appealing about that versus the about page on your website if someone was actually looking at it? Or is that irrelevant? Because people are Googling and going to Wikipedia knowing that's the plain language place to get it. So it really reframes kind of the common knowledge about what are the important components of a website? What is the job of the individual pieces of content on a website? How are people getting to them? The world has changed in a lot of ways. You know, compared to the point you made, Nate, that like the technology of websites is starting to plateau, but the world around it has really evolved. And we need to reframe the way we think about it. Well, this is a very enjoyable conversation. Oh, how am I to cut you off, Nate? What are we going to say? Oh, I just thought, I love that point, Patty. I thought it was great. And I just say that's another piece of it too, which is reputation management has become important. And that's part of both what needs to happen with your content design and your website strategy, but also why people go to Wikipedia, because they're actually sort of also checking up a little on your reputation by looking at Wikipedia. And, you know, organizations, when they're thinking about their website, should be steering into that, which is that it needs to be a reputation management device in addition to being a content delivery and an engagement gluing device and all these other pieces. And that's another important reason that it should be part of a wider strategy. Well, we touched on that a little bit and let's discuss number two, the value of content. But reputation management, I think, has always been important, but not maybe at the apex or the forefront that it should have been for most of the mission-driven sector. I mean, when Coca-Cola thinks about its brand, it actually insigns a value to it, right? There is like monetary value that mission-driven sector has to start thinking about that a lot more because it is a halo that they can give out in many different ways. We see it done with cause marketing campaigns, right? And just because you're not doing a cause marketing campaign, you're not action-oriented, like you still have that brand halo and how are you managing it across all of these? So this has been a great conversation. I mean, I'm sure we can keep riffing. You know, I think it is safe to say we don't build websites because these really are business systems, right? These are business strategies and these are transformation efforts. And for us as a company, we need groups that are ready to go into that with us. You know, my favorite line is always, wow, this was a lot more than just a website. You know, when we've done that with a few clients and we've first started out and that felt really good. That's exactly the response we want because it is more than that. And hopefully folks who've listened to this conversation will get some of that out of this too. It's so many pieces and so many layers and putting them together in the right combination and mixture of your organization can really be an amplifier or a dampening effect. So, you know, think about how you're taking those on.  It would be really great to hear what you're thinking about what we're doing here in the less discussed series. As always, these were informed conversations, but informal. You know, we haven't, you could see, we haven't scripted these. We're not that good at acting and improv. But yeah, we're always willing for new ideas too. So if you have some, put them below, drop us a note. Feel free to reach out to us anytime. We definitely like talking.


Hello and welcome to This Week in the City. Highlights brought to you from the Public and Media Relations Department. I'm your host, Alicia Utsi. Starting out this week on Tuesday, Columbia City Council will meet for a 2pm work session and a 6pm meeting in Council Chambers at City Hall. For agenda items, visit our website at columbisc.net. Also this week, please expect roll closures at the intersection of Main and College Streets due to water infrastructure construction. Also this week, the application process is now open for the Dr. Martin Luther King Jr. Green Keeper Scholarship application process. Please have your child apply before November 16th. For details, call Parts of Recreation at 545-3100 or visit our website at columbisc.net. And as we approach the weekend, on October 20th, come out and join a river cleanup with Columbia Water and the Guilds Creek Watershed Committee. They will be holding a river cleanup at Rosewood Crossing near 4400 Fort Jackson Boulevard. For more details, call the Guilds Creek Watershed Association at<PHONE_NUMBER>. And for other events occurring this weekend, please check out Destination Hometown Weekend Watch, which you can find on our social media platforms on Facebook, Twitter and Instagram. And you can check out our website at columbisc.net and look at our city calendar. Well thank you for watching This Week in the City and we hope you have a great one.


So, the first topic of ray optics should be what? Reflection. Write down. Reflection. Fine. Write down. First law. Are you studying optics of first time? You have studied it in class 10th. And you have also studied mechanics in class 9th. You saw the difference? In 11th, what you studied in 9th, there was a bit difference. The difference is not much when you are in 12th and what you have learned in 10th. The difference is only about broader application. The depth remains more or less similar. Fine. So, like the way I always say that the first two chapters are the most difficult chapters. Fine. Electrostatics. So, do the electrostatics very well. Other chapters will be automatically, you know, they are very easy. Fine. So, first law, you remember first law? Write this down. Angle of incidence. The angle of incidence and angle of reflection are equal or angle i is equal to angle r. Fine. Now, what is angle i? Whenever you say angle, angle has to be between two lines. Isn't it? What is the first line? Incident ray. Second line? The normal. Fine. So, incident angle is angle between normal and incident ray. And reflected angle is reflected ray and normal. Right? Straight forward. Right? So, these two angles should be always equal. Fine. So, can you draw a diagram showing all these? So, you have this plane and this is normal and light is coming like this. Can you show incident angle and reflected angle quickly? Also, you have a spherical surface. This is the center. Light comes like this. Show these angles. And then, you have this surface. You understand, right? This hash, it means that side is silver. This is the center. Now, light should always come from the other side of the silver. Now, show the angle of incidence and reflection in all these three scenarios. Very good. So, this angle is angle of incidence. And if this reflects off, then this angle is reflection. So, i is equal to r. In this case, first you need to draw what? Normal. How do you draw normal? Through the center. It should pass through the center. Right? So, this is normal. Incident ray and there will be this reflected ray. So, this angle will be equal to that angle. This is i and this will be r. Fine? Now, here this is normal. So, like this. This is i and this is r. Fine? Suppose, there is some irregular surface. There is a surface like this and light comes. Then, what will you do? How will you draw normal and this thing? Normal, not tangent. There is a perpendicular tangent like this. So, this will be the angle of incidence and this is angle of reflection. So, you have good idea about it now. So, when you draw ray diagram, these things will be very useful. So, this is the first law. Second, what is the second law? Incident light, reflected light and the normal. They all lie in the same plane. Incident ray, normal and reflected. What does it mean? Suppose, these are the three lines. For example, this. One of them is this is incident ray. This one is normal and this one is reflected. They all should be in the same plane. If you look like this, it should look like only one line. It should not be like this. Now, they are not in the same plane. Fine? They lie in a different plane. So, now, like this also they are lying in a different plane. But if they are in a single plane, it will look like this. So, that is what this law is about. Now, how will you write this condition mathematically? Suppose, vector A is incident. This vector is incident ray. Vector B is normal and vector C is reflected. They all should lie in the same plane. So, how will you write this condition? Will A cross B be perpendicular to C or not? Yes or no? A cross B will be perpendicular to both A and B. It should be perpendicular to plane containing both A and B and in the same plane C is also lying. So, if they are perpendicular, so I can say that A cross B dot with C is equal to 0. This is the condition. Fine? There can be several other ways also you can write the same thing, but this is one of the proper way of writing this condition. So, these are the two laws of reflection. Fine? So, now we will apply these laws in different kinds of scenarios and the easiest of the scenario is what? A plane mirror. So, let us try to apply that. So, this is suppose a plane mirror. This line is normal to mirror or not? It is normal. Now, suppose here is this object. Now, you have to find out the image of this object. Now, in order to find the image of the object, you should know what? Object and where is the observer? Where is the observer? Is it that side? Behind the mirror, observer will be this side. Suppose here is the observer. Observer is normal and not allowed to look at it directly. Light ray will directly reach the eyes of the observer from the object, but this is not observer is doing. Observer is looking at the mirror. So, observer will only see what comes through the mirror. Getting it? When you are standing in front of mirror, you can directly look at yourself like this, but you do not do it. You look at the mirror. What comes from the mirror? So, you have to find out how the light ray reach the observer. Assume that entire of this side is observer only. Wherever light ray goes, observer can see it. Draw the ray diagram to find the location of image. One ray. See, what is the easiest ray to draw here? A ray that goes like this straight. What will happen to that ray? What is the angle of incidence for this ray? This one. So, angle of reflection should be 0. So, this should come back. So, any light ray that is along the normal will just come back after reflection along the same path. In a circular, if there is a ray that is along the radius, it will come back because there also angle of incidence is 0. So, this is one ray that goes. So, observer will feel that image is along this line somewhere. But observer do not know where it is. If you draw only one ray, but if you draw another ray, then you should be able to locate the image. Now which ray you should draw now? So, you can draw any ray in fact, but if you draw this, what will happen to this? This angle is what? Incident angle. They will be reflected. How it will get reflected? It will get reflected like this. This angle will be what? This is also I. Now, will these two ray ever meet? These two ray, they will not meet, but they will appear to meet where? At the other side. They will appear to meet where? At the other side. They will appear to meet somewhere here. Now in order to find the image, the light ray does not need to actually meet. They can appear to be meeting at a point. So, this guy will feel as if light rays are coming from this point. So, this is the image of this point A. So, this will be suppose A dash. Now what will be the image of this point where it will be? Will it be along this line? Will it be along this line? The image of this point will be along this straight line. So, if you draw the ray diagram, you will see that image will be here only. So, if you track down all the points, you will get the image like this here. This is the image. Now, if this is distance D, what is this distance? Prove that. This angle is I. What about this angle? I only alternate opposite angles. I. This side is common. This is 90 degree. This is also 90 degree. So, this angle is also same. This side is equal to that side. So, it is a congruent triangle. If it is a congruent triangle, then this distance will be equal to that distance. So, write them characteristic of the image. Characteristic of the image due to a plane mirror. The image will be at the same distance as the object is, same size, virtual, erect and laterally inverted.  That is why in the ambulance, the ambulance is written in other way. So, that when somebody sees from the rear view, then we can see that there is ambulance coming in and anyway, you can give the ambulance path to pass. So, observer will feel that the image is behind the mirror. But can you put a screen behind the mirror and locate the image? You cannot there are no actual light rays there. It is just appear to meet. So, virtual image you cannot put on the screen. So, whenever in the question, it comes that there is a screen on to which image is falling. It automatically means it is a real image. Otherwise, you cannot put it on the screen.


Felly, rydych chi'n gweithio'r meddwl ychwanegwysigau. Felly, efallai ydych chi'n gweithio, wrth gwrs, rydych chi'n gweithio'r meddwl ychwanegwysigau. Lydych chi'n gweithio, dyna'n gweithio. Felly, ond yw'r fan o'r cyfanydd o'r cyffredin o'r gondol, rwy'n byw'r cyffredin o'r cyffredin o bwysig sy'n gwybarth yn mwydyl yn syniad yn bwysig ac mae'r cyffredin o'r gwybod, ydy'r cyffredin o'r cyfeinio cyffredin o'r cyffredin. Felly, mae'n gweithio ar y ddweud o gwych gyfnod o ddwy'r cyffredin, when you upgrade your Moodle site to 3.1 or 3.2. So, first a quick recap of how things looked in 3.0. Here's a typical assignment page and as a teacher if you want to go and grade those assignments there's a little link at the bottom, view, grade or submissions Dwi'n meddwl i'r iddynt o'r cyfnod o'r ffordd mor syrniad, yn y ddweud hynny'ch gwybod cydydd yn ardydd yn y zeithasol, dwi'n meddwl i'r daith o'r mynd i fud Curio'r dylwn ni, a mae'n meddwl i'r dd 속r. Dwi'n meddwl i'r bydd strum yma i'r ffordd poddiolol a gweledd yn meddwl gyda'r ddod. Beth ydywch yn ei uchannu. Daith yn ei uchannu grwp fryd ac mae'n meddwl i'r gyrwch. Sgwrwch, ac yn fwy, gweithio'r buttony o'r gwaith o'r rhanau. Rhywbeth ar 3.1. Rydyn ni'n gobeithio'n gweithio'r ddifwynd? Mae oedd yn gweithio'r ddifwng yn gwneud yn rhoi cyfweld, mae ydych chi'n gweithio'r ddifwng ar y dyfodol, rydyn ni'n gweithio'r gweithio'r ddifwng ar y cyflodiadau cyflodiadau. Ond ydych chi'n bwysig i gyd yn fawr, yw'r ddweud â'r ddweud yn ddweud, a'r newydd yn ddweud. Felly, ydych yn ei wneud. Yn y pag, mae'n ddweud â'r ddweud yn llwyf yn ei ddweud. Mae'r ddweud yn ei ddweud yn bwysig, oedd yn y ddweud o'r ddweud o'r ddweud. Mae'n gweithio i'r ddweud, mae'n gweithio i'r ddweud o'r ddweud. Felly, mae'n ddweud y llwyff sydd fydd y ddweud o ddweud yn y ddweud. Felly, mae'n ddweud o ddweud o ddweud. Mae ddweud yn y ddweud. Mae'n ddweud gan hyn o'n ddweud o ddweud o ddweud y ddweud. Mae gyd yn ddweud… mae canu ffordd ac cefnolwch. Mae angen i'r ddweud, neu mae'n cael ei ddweud yn ddweud. Mae'n cael ei ddweud yn y ddweud mae'n gweithio'r anotai, yr anodd cyfedd, o ftwlliant, o'r gwirbydd, o'r rai cyfedd, o'r mwylofyd, o'r rai, o'r ddweud, o'r rai.  If your administrator installs this stuff on the server called Unicom, then your students can upload Word documents or other files and they get converted to pdf for you to start annotating. Also, if you're using the online submission type where students type in that also gets converted to pdf for you to be able to annotate. Now, I did say if your system administrator installs this stuff, it is quite a big if and I'll come back to that later on in my presentation. But to say you're not really into all this annotation and putting smiley faces everywhere, well that's no problem because this interface can be adapted. You see where the arrow is pointing, there's these three little buttons and you can collapse any screen, any panel that you're not using so that you're just presented with whatever you want and it remembers it so the next time you come back it's the same. But say you're not into even doing all this marking online, you just like to download all your submissions, maybe you do actually like to download everything as Word documents and use the Word annotation features. We've got improvements for you in 3.1. Now, you can rather than downloading everything, you can select as all checkboxes and you can download just selected submissions rather than everything. A really big thing for those who like downloading stuff is the choice of if you want to download the submissions in folders or not. This is really good for say the submission, student submissions consist of a number of files. If you tick the download submissions in folders then all the files for each student are put in a folder and if the files have got links between them then all those links are preserved because the files are not renamed. It's also helpful if you mark the submissions and you maybe want to include additional feedback files then you just pop them in the folder and upload them and they're all sorted in the right place and I'm told it also works perfectly with anonymous submissions. One little improvement that you might not notice especially for Moodle sites where you've got really, really large numbers of enrolments like say over 100. You see this options screen, there's an option assignments per page where the teacher can decide how many assignments are listed on that page and one of the options is to display all. Now if you've got more than 100 students in your course then the page is going to take a really, really long time to display and it might even time out. So a new setting in 3.1 for administrators, a site-wide setting is that you can limit that drop down so you can set it to say 20 or something so then teachers can't accidentally set it to show all assignments on the page. Also in 3.1 are some really cool improvements with the Moodle mobile app. In 3.1 students can make assignment submissions via the app so they can do a type online text and they can upload a file. So this can be really cool if your students are out on some field trip, maybe they need to take a picture with a mobile phone and they can immediately make an assignment submission with the picture they just took. Even better if your field trip is like say going up a mountain somewhere and you don't have internet connectivity is that students can still make submissions when they're offline and then the next time they get back online it's all synchronised and it's all there for the teacher to mark. So some really cool improvements in 3.1 and even more cool improvements in 3.2. So assignment overrides, we've had it in the quiz activity for quite some time and now we have it in the assignment. Lots of people asked for being able to set different deadlines for individual students or groups of students. Maybe you've got your class working on different projects at different times and so you can set your assignment due dates accordingly for different groups. So you have a nice handy page listing all the assignment overrides you set.  Another moodle mobile improvement now not just for students but this one in 3.2 is for teachers. Now teachers can do their assignment grading using their mobile app so if it's a nice sunny day you know it happens occasionally teachers can go outside at lunchtime sit in the park and be doing their assignment grading and like with the assignment submissions it works offline so the teacher can do all this grading and then when they go back into school or college then their marks get synchronised. So lots of cool improvements in 3.1 and 3.2. Now 3.3 is just around the corner hopefully in about a month it will be released and we think right what's what improvements can we make in 3.3 or is the assignment activity perfect? No it's not perfect we know that well because we get lots of feedback in the forums of Moodle.org it's really helpful when people come and ask questions or report problems that they're having also in our Moodle tracker get lots of comments and a really frequent comment was problems with this thing you know com that you need to have installed on your server to be able to do that cool conversion of word documents and stuff to PDF. I understand that some people are concerned about security and then some people are concerned about performance anyway it's a lot of problems meaning people can't always manage to have that installed so what's coming in 3.3 is a new plug-in type called document converter this screenshot just shows the interface by default we've got there you know com but I'm told hopefully to be integrated soon it's going to be the option to have a Google document converter. Dan's nodding there he knows more than maybe an integrator okay one more improvement coming in 3.3 which I find really nice is a collapsible comments you know if you add comments to your when you're annotating it they cover up a lot of the text so this this improvement means that there's a button there and all the comments can be collapsed and then you just have a tiny little you see maybe if you look very closely and the bottom screenshot just a little speech bubble showing where that comment is now this improvement in the assignment is a really nice improvement that's developed by someone in the community Tony Butler from Lancaster University fortunate I don't think he's here at the Moodle Mood but it's really nice to have such improvements coming from from the community and both collapsible comments and our document converter plug-in are due to be tested we're in the process now leading up to the release of 3.3 where we're doing a QA testing cycle where all the features of Moodle are tested by real people so if you'd like to help out you like to try out these new features and help with QA testing and please have a look on moodle.org and and and get involved so thanks very much for listening I don't know if there's any time if anyone has any questions anyone have any questions hello you showed a screen of the download submissions in folders tick box which was labelled as Moodle 3.1 where do I find that tick box it's you sure it's Moodle 3.1 that's a very good point you made there yeah what happened was there was a tracker issue to say we should be able to download submissions in folders for if the assignment has got more than one file and so it was implemented in 3.1 that all submissions are automatically downloaded in folders and then the next thing we had in the forums on Moodle.org and in the tracker was a lot of people complaining because it was loads and loads of extra work I guess that's what you found if you did have an assignment submission that was only one file then suddenly the teachers having to go into this folder this folder this folder just to look at the one file so we realise very quickly have to make an improvement and so it was decided to give that option for teachers to choose and that came in 3.1.1 or 3.1.2 Dan doesn't know the answer okay well I think it was 3.1.1 it was very quick wasn't it but so yeah if you can upgrade to the latest 3.1 you'll definitely get it it's an annual event it's an annual event so okay well maybe you can have a look in the tracker at getting the patching your site to get that improvement it's definitely 3.1.1 or 3.1.2 it's very quick I just want to point out the vast in my institution the vast overwhelming majority of assignments people only upload students only upload one file I mean how do you tiny minuscule of occasions where they they're all time for one more if there is anyone all right thank you very much


And so from a recognition standpoint got to find a way to get that take care of Cordero Patterson out of the end zone He'll hit the 20-25 here goes CP 35 40 Patterson on his way 30 He's got the 20 10 5 touchdown Atlanta. Holy smokes


Hello and welcome to the session. Today we will discuss the following question which says find the co-factor of A12 in the following that is the determinant of order 3 by 3 with any means 2 minus 3, 5, 6, 0, 4, 1, 5, minus 7. Before moving on to the solution let's learn how to find out the co-factor of an element. Co-factor of an element say Aij denoted as Aij is given by minus 1 raised to the power i plus j into Mij where Mij is the minor of the element Aij. So for this we also need to know what is the minor of Aij. The minor of Aij is the determinant obtained by deleting the ith row and jth column in which the element Aij rise. This is the key idea for this question. Now let's see its solution. We are given the determinant of order 3 by 3 with elements 2 minus 3, 5, 6, 0, 4, 1, 5, minus 7. We need to find out the co-factor of A12 that is the element which lies in the first row and second column. So here this is the A12 element. Now first of all let us find out the minor of the element A12 which is given by M12. Now we will get M12 by deleting the first row and the second column of the given determinant. So here we are left with these four elements. Thus minor of the element A12 that is M12 is the determinant of order 2 by 2 with elements 6, 4, 1, minus 7 which will be equal to 6 into minus 7 minus 1 into 4 that is minus 42 minus 4 which is equal to minus 46. Now the co-factor of the element A12 denoted by A12 will be equal to minus 1 raised to the power 1 plus 2 into M12 which will be equal to minus 1 raised to the power 3 into minus 4 is 6 which is M12. So this will be equal to 46. Thus the co-factor of the element A12 is 46. So this is the required answer to this question. With this we finish this session. Hope you must have enjoyed it. Goodbye, take care and have a nice day.


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to another video if you're new here my name is Cara do not forget to like comment and subscribe and this is gonna be blogmas day three for me and um yeah so we just got our lashes done they're different they're new I I love my natural face I love my face when I don't have lashes on honestly I mean I don't because normally I would get that D and double D curl and it's very heavy on my eyes and you just can't see my eye shape so I'm growing up boo I'm trying to find a set that works for me so this is the set we went with hold on this man is coming I'm really finna act casual like so you don't see my camera please please please yeah you get too close yeah I was rushing out the house this morning I had a really chill morning I had to go to my workout then I came home did some manifesting really relaxed and took my time this morning and I was rushing out the house and I had to hurry up and grab my vitamins on the go and if you aren't new here you already know I've really been on my vitamin game I love taking my vitamins and one of my favorites are from a ritual first of all I love how it tastes this just leaves like a minty fresh flavor in your mouth ice sensation that I really enjoy and I really like taking these so you can take them on an empty stomach right when you wake up so you can get it out the way to get your supplements in for the day these vitamins help fill gaps in my diet because I'm not in taking what I actually need from food ritual has vitamins the whole family can enjoy they have immense multivitamins they have a 50 plus prenatal and a postnatal and even kids and teen vitamins okay so anybody can get their supplements and where their diet lacks vitamin D in their vitamins it has vitamin k omega three I always feel a huge difference when I do and don't take my vitamins these just help me stay on track when it comes to my supplements you want to get your own ritual vitamins all you need to do is click the link down below and you'll be able to use my code cower 20 to save some money off so yeah make sure you get your ritual vitamins and thank you so much ritual for sponsoring this video so anyways I'm about to run some errands while I'm out and I need to go to a couple of stores I need to go to crate and barrel because today I really want to get my fridge organized other things I don't know not too much though not too much because I still have to put my tree up and I still have to take my braids out because I'm going to Miami tomorrow oh that's what I need to do I need to go to the Nordstroms because I need to go get some more nipple covers and I need some boob tape nobody's coming with me I was supposed to go with Jeremiah for Art Basil because his birthday just passed and that's what he wanted to do but he's really not in the best mood and I understand when people get in these moods they just want to be by themselves they just don't want to just things there's just a lot going on right now in everybody's life individually and you know I just understand so he canceled which is totally fine um but I'm still gonna go because I booked a hair appointment um out there and I'm like fuck it like let's just go see the vibes I guess um obviously I could get my hair done here but obviously I was supposed to go there and enjoy Art Basil and stuff so I would rather just go not even think about it just show up and get my hair done so I don't even have to think about getting a hair appointment here in Atlanta but I'm gonna sew in so and I still need to take these braids out tonight but I'm gonna get a monster first hi can I get an iced matcha tea latte with oat milk actually almond milk I'm sorry grande with a shout-out espresso um and that is it thank you I actually haven't ate on day either so I'm probably gonna stop and get me something to eat before I head home because I really don't actually I need to text my friend and see what she that lives out there to see the vibes because I asked the girls do they want to come with me I extended you know the offer for people to come but um everybody's busy so last minute understandable um so I was just like I'm just gonna go I'm just gonna go see the vibes you know you never know also I'm really for the rest of 2022 I'm just going to pour into myself I'm really not depending on anybody else's company to fulfill my needs on feeling valued you know just come to the point in my life that I just need to depend on myself make sure I give myself value before I even seek it from anybody else you know the rest of 2022 I'm pouring into myself girl pour into yourself put that same energy you want next year to be for the rest of the year it's the last month it's the last month of 2022 put that energy out there because 2023 baby don't give me no more hard battles god please please god please just give me all the blessings not that god hasn't blessed me okay god has definitely blessed me love him but baby get somebody else to do it um but yeah I'm super excited to leave and it's also hot in Miami as well so we'll see the vibes um I'm nervous like this is my first like just like fucking spontaneous solo trip like literally by myself but yeah so yeah I gotta go to Nordstrom Crate and Barrow Trader Joe's and give me something to eat and then I see then I'm going home to figure out my life girl when you drink your water take your supplements you will see a difference you will definitely see a difference okay so like I said y'all I just told y'all about ritual vitamins I have been glowing from within like these last couple weeks y'all seen me be so dedicated to getting up at 7 a.m going to the gym which I of course I have my updates but it is something that I look forward to every single morning just to get out the way and it just makes you feel so productive and just you just want to keep going and keep pushing and yeah it's just really crazy and I'm not rushing to be like skinny or nothing like that it's really a discipline thing I've seen visa mom talk about this on her on tiktok actually it's literally discipline first and then the reward will come after don't get in a rush just enjoy the journey and that is 100% what I feel like I'm doing because you really have to be disciplined to get up at 7 a.m disciplined not to eat certain things disciplined not to pick up that chocolate bar you want so I want like I want vanilla sweet called from so bad but I live in myself I got a grand day I don't get benty no more you really have to discipline yourself like I can't have that like Michaela was just offering me chocolate at the thing I'm like no girl I cannot have that I cannot have sweets like I'm literally limiting myself so I'm really so proud of myself for how it's been so don't get me wrong I do have my little slip-ups but it doesn't happen without thank you yes please thank you okay so let's go run our errands because we have a lot to do today y'all my camera's dying but look at this cheeseburger but this and these slip dresses y'all y'all better come get you one period they got all the colors and I'm pretty sure all the sizes and it got a little shimmer on it cute very festive oh wait where's the size I mean that pajama heaven these are small but I think they'll be able to fit me yeah we added to heart and y'all they have the long sleeves ones too maybe I should get a long sleeve one yeah I'm gonna get a long sleeve oh my god y'all y'all better come to north from a sad that's about my brother Mara I think hey boo, Alexia, hey baby and what's your name? Kalea Kalea? period the lashes is lashes thank you hello the sunglasses is a sunglasses and are they BP shopping more true? so I'm back so shout out to Carmen for winning yesterday's giveaway so today's giveaway is going to be a gift card of your choice $50 so all you need to do is answer the question of where in my face did I get filler dissolved so like I said before there's always going to be a giveaway every single day but you have to be able to pay attention from each vlogmas blogs to answer the question to win so what you need to do again screenshot your answer comment down below your answer make sure you're subscribed and show me your screenshot of your answer send it to my instagram and that's all you have to do so just screenshot your comment under the video and then just send it through instagram so yeah calm and we are going to do a trader drill talk because I wasn't able to bring you guys along but because my camera died but here we go I only have two bags full you already see when I got the Nordstrom I have that pink slip dress from skims and then I got those cute peppermint pajamas I'm so happy I came across those those are so cute I hope I fit them shoo I've been losing weight so we gonna see so from Trader Joe's I love these organic corn chips dippers so good with the beacon caramelized onion dip I only get the beacon kind obviously and I could not find the beacon nacho dip I'm like what is going on so this is my favorite yogurt like this yogurt is so good even though it's made with whole milk it's Greek yogurt strawberry vanilla oh my god this paired with these keto these keto grain free clusters so good the perfect snack or breakfast quick breakfast breakfast the quick breakfast I'm trying y'all I'm trying y'all gotta bear with me okay I got that little egg to me breakfast for breakfast we're gonna have and then I love these chomps um they're only 10 60 calories 10 grams of protein no sugar free range turkey these are like little healthy slim jeans love those to snack on and then I'm probably gonna make these tonight I was going to eat out but I'm like you know what let's just make something at home because I'm about to eat out tomorrow in Miami so I was just like let's try the tempura cauliflower gonna see how this tastes hopefully it's good and then I also got gotta have the chicken soup and then I got these breaded that's hard to saw so I'm gonna cook these with the tempura cauliflower we'll see how that so anyway so then I also got these wraps because I really made into like wraps and things so I got the habanero lime flour tortillas the hot ones these are 150 calories so but I did go ahead and get the carb savvy tortillas made with whole wheat which are 45 calories so I can definitely like put a little meat cheese make a little wrap and then I got this cacao power powder because I want to try this overnight oats recipe it's like baked overnight oats so and they use cacao powder in there so we'll see how that turns out then I got these are fresh strawberries it looks so good and then I got this power of green organic beverage this is okay like this is good obviously to get those greens in but it's it has pulp in it that's the only thing I don't like it literally has like pulp in it and I don't like texture um but I'm going to I like to put this as my base in my green smoothie sometimes um instead of water and then the vegan caramelized so that's all I got from the trader joe so I'm about to put these groceries away make me something to eat and then I'm going to work on a vlog I really want to go I really want to go to the movies I really want to um I mean I love the movies I don't know if y'all know this but I really love the movies I haven't had I haven't seen um Black Panther 2 and I haven't seen any of the new movies that are out but I do want to go see that movie called the menu let me know if y'all seen it I'll probably go after I get back to Miami or something but I really want to go tonight but it's sold out at the ipak which is the movie theater I like to go to because it's just down the street but I'm going to look up the silver spot after um I get just done then so and I also have some packages um I'm gonna unbox after I eat I'm just hungry so yeah so I'm gonna no actually no this is what we're about to do right now well after our no I can't I should actually eat first I'm hungry it's going to be six o'clock I'm at eight or a day so oh and I can have a side of spinach but anyways so I need to clean this out we need to get this organized I have a wine bottles alcohol I don't even drink um this stuff just has to go it's very unnecessary like I just want this to be organized like ugh and some of this up I don't even use like what is the cheese going here what the it's not supposed to go here and then I also need to clean this out as well so I'm actually gonna eat first and then we're gonna circle back and get this together because it needs to be together so let me just make my food and then go from here there's to be something wrong with me Linus Christmas is coming but I'm not happy I don't feel the way I'm supposed to feel feel feel me because baby I came home and cook this ish okay and I ate it so who's calling me who's calling me this okay I didn't even update draw my mama called me but um so Avia texted me she's like I'm bored so I'm like oh you know what first fridays first fridays is something I've always wanted to go to except the museum um every time I see it on tiktok they're always saying it's a vibe so these are sweet too much so obviously I still have my braids in so I still want to be like you know street style and I feel like artsy is very like you can get away with a lot of things with like artsy vibes so I have on this arotia um two keys and then I'm going to probably take my boobs thank god I want to get some boob tape today and then I'm just gonna wear it with this orange bag like oh and then I have on these Bottega dupe earrings but I'm just about to do my makeup I'm literally just gonna put a little bit of something on at the major and then yeah shell this device for tonight so yeah I'm just gonna take this top off and do my makeup put it back on so I'll update y'all once I finish my makeup but this is the outfit I'm waiting on Aliyah I just got to the museum so this is what it looks like it's a lot of people y'all literally so I don't know oh what the entrance the entrance is right here but I kind of want to wait for her so I just got back home from being outside with Aliyah it was definitely just like a chill night we missed well we didn't miss it but we scooped out the vibes for the museum and next time we're just gonna have to go early next Friday um it's only on first Friday's but I'm about to take my hair out oh and also we went to a little lounge restaurant for hookah called Seesaw it was cool it was a nice little chill night but now I need to take this hair out I need to take my hair out because tomorrow we're going to a and my yo and I need to take this hair out so I'm tired it's like oh my face got ready for bed lashes still I think next set I'm gonna do double the curl classic set because these are C curl and they're like small I need a more up I just keep experimenting with these lash sets until I get the perfect one but this is really pretty for now like nice and natural but sticking this hair out morning um as y'all can see I was supposed to go to the gym um I was I took like half my hair out last night and then this morning I finished um the other half and I was trying to go to cycle bar but didn't make it so I went downstairs all I'm surprised it's like nine o'clock and on a Saturday and I thought nobody would be down there no and it's too naked down there am I looking like this and then they are on the treadmill and then there's one in between there's only three treadmills so I'm just like no um I'm gonna come back upstairs start packing and then I'm gonna go back downstairs and uh get a workout in but I do want to end this video off with an unboxing because I have a few items to unbox so I'm just gonna sit here I'm gonna bring all my packages over so we can do it so I've got this area whitey y'all my mind is so crazy about me having her breeze plug in and stuff like that so she got me this area uh plug in it's like an aroma diffuser that you just plug in the wall it's this is what it looks like I already have one but this is what it looks like and then you control this off your phone so I have the app and you just plug in the sense right here and then you plug it in the wall I'm gonna have to go in there and see what other things they have is that I got a moose knuckles um in the PR but I kind of don't I kind of want to give that away so this next one is from melon and goats love this brand they always send me holiday themed packages okay so body wash and body lotion my favorite is this detox face mask it's so good then we have a vitamin E face moisturizer and then a grapefruit face cleanser I don't know if I'm gonna give this one away just because a vitamin E moisturizer yes girl oh yes the lip moisturizer of an a vitamin b5 hand treatment definitely gonna give this away because I really like their lip moisturizer it's so good y'all need to check that out it's very moisturizing and hydrating they gave me a cannabis candles I really like how their candles look so minimalistic so this moose and knuckles jacket I want to see what it looks like but I do want to give this away though because obviously moose knuckles is definitely like a luxury coat brand and they just open here in Atlanta but I just feel like it's not that cold for me to be wearing a heavy coat y'all they sent me they sent me a like card but this is not my name it says Alexandra it said to say we are moving to Atlanta would love to see you near a store opening love moose and knuckles Raven and Kim y'all I'm I'm not tripping that's not my name I don't know what they were looking at this is probably not my PR package because they did invite me to the moose and knuckles and they did oh here's mine it says Kyra it said to say we're moving to Atlanta would love to see you after at you see you at store opening event 1117 love moose and knuckles Raven and Kim okay there's mine this is such a nice packaging this is such a nice coat holder it's so cute wow I really appreciate that and also it calls any buttons oh my god what what oh this is fire this is fire y'all the quality god my sister would love this my sister would love this I'm gonna probably have to get this to my sister y'all I'm so sorry look how fire this is oh my god y'all this is so soft and it has like the little logo right here and it's purple it's so cute wow okay this is fire I'm gonna try this on in a second just so y'all can see that's super cute and I'm definitely keeping this coat just a bag sorry y'all I got a little distracted my friend called me but we finished our cream clean juice clean juice what I did make clean juice at home that was actually a really good juice today I mixed whatever I had in my blender and I just added that um green juice from Trader Joe's it was actually really good and I added my magic mushrooms um my chia flax and all that stuff my supplements so I got a package from Native and I like when Native switches up their sense for the holiday so I'm pretty sure this is their holiday collection oh candy cane toothpaste love that for me and also a travel size deodorant definitely gonna need this because I'm currently packing my clothes oh y'all gotta try I'm definitely packing this this is Native's spiked eggnog yes come with me and then we have a lump of coal body wash I've been a good girl like Chile you already know what this is giving musky this smells good I'm definitely putting this in my shower I'm actually gonna take a shower when I get off hmm this smells really good native really has been stepping it up with their fragrance game not that they have been off but baby when it's the holidays they really go crazy I also got the new topicals you already know I love faded um the brightening cream so they just came out with these brightening clearing eye mask yeah girl so definitely going to be using these it comes in a pack of six because baby we need to look awake yes who cares looks fade oh my god I'm putting this on the back of my phone okay so then I got a under eye cream from the pharmacy brand they always send me PR packages this is really cute wake up honey eye cream they have a really good hydrating moisturizer so cannot wait to try this eye cream outs thank you this cute outfit so this is a game called with your outfit so it's a two piece and I really love this color combination so it's a cropped tank this is going to be such a fire look okay so make sure you found me on the gram so it's a top zip jacket cool but I'm obviously I'm gonna zip this all the way up when I wear it because I kind of like that bra situation looking 3d being going on super cute and then I just got the matching bottoms these are mesh so I don't know we don't have to figure out something but these this is fire so cute love the color combination got this before all sold out I've really been liking a jean ball gootier's um pieces honestly um one of the pieces I'm wearing is um I'm wearing in Miami so we'll see we'll see I did get a package from also a roti we opened that last night but I got some more things they like to send their packages separately sometimes one may check out before the other oh my god this is so cute so then I got I've been really wanting a good zip jacket and obviously the black friday sale had to take advantage I'm probably gonna wear this at the airport so this is a what is this called what line is this from this is the tna action line and it's just a really cute big jacket I don't know if it's gonna get bbl vibes like the lululemon one but we'll see that chain a flare pants to go with it and this is a pretty gray I really love the cool grays but this gray is literally a match it's giving like easy skins of vibes I don't know about this in the vitamin c form as well but I don't know where it's at I didn't get this super green chlorophyll pouch squeeze thing I'm kind of curious on how this tastes um I did get this also in the vitamin c form this is just with super greens with chlorophyll in it so it has six nutrients found inside it has spinach, oak grass, spirulina, kale, broccoli, alfie, alpha, alpha, this is what it has in her girl okay so it comes in these little cute pouches I really think this is so cute but I'm really curious to see how this tastes actually let's take a little taste test um in a second but yeah that is it for this unboxing I have to clean all this stuff up