Hi everyone, my name is Travis Blienus and I am based in Austin, Texas, but our company was originally founded here in Sydney and actually our office is literally two blocks from here. I forgot all the banners so I had to go back this morning. Anyway, I wanted to kind of bring to you a set of knowledge and just, you know, we operate in the world of e-commerce and so our daily lives are spent on figuring out what trends are driving the way people shop, what new technologies are getting relied upon and expected throughout the shopping and buying experience and really our mission is to help brands go from where they're at today to actually scale further to where they aspirationally want to get to. So today's talk is really just about high level trends that we've been seeing both on the brand side and on the consumer side that really great to just share and start implementing into your strategies. Alright, so I found this stat online, it was a medium article, it was really interesting but basically 95% of your shopping decisions are all subconsciously and so what your brain does is that it tries to make an intuitive decision that's then communicated via an emotion to your conscious mind and then your conscious mind says, okay cool, that thing happened, I felt this thing, now I'm trying to justify it with logic and reason and so that's very cyclical as to how we shop online and so expectations of consumers and shoppers online in general are shifting so it's great, you've got a website, that's huge, it's great, you've got a website that you can shop on, that's huge too. That has been pretty typical for the last decade or so and consumer experiences are no longer like if you want to lean into this very emotional based reaction rather than just like I've made the conscious decision to start shopping but rather I was already browsing and shopping happened to be part of that experience, that's the big horizon here and so expectations are no longer, I've made the decision to go view a website, I've made the decision to start shopping but a blended experience and so content and commerce just very inextricably linked but the big point here is that there's no silver bullet, it's little components that you can add to your strategy that help level this up and so this is a quote that I didn't want to butcher and I also didn't want to just read off the side so yeah sorry it's super cheesy and attributed to me but yeah it's no longer a transactional activity, it's an end to end emotional experience that results in a positive customer response that results in you know site traffic, loyal brand, consumer and you know a very happy user that tells friends. So three things that I want you guys to get from this session today, wow this looks like six with the dual screens, so six things I want you to learn, I want you to gain knowledge from you know just what I have to ramble on for the next 40 minutes about, discover references and apologies I tried to mix in as many Australian brands I could think of in my references so I'll provide the context for the brands that I'll kind of show you and then just learning how to implement these into your own brand, your own experience and everything that you guys know how to do well. So first one is building your trust funnel and I have a slide at the end that shows my dogs but literally those are my dogs, I've got two big English cream golden retrievers. So as I was saying content in commerce aren't separate anymore and actually the great part about WordPress is that you guys have dominated the world of content SEO is baked into your DNA like that's that's something that can't be replicated that brands that are typically just in the on the commerce side are desperately trying to figure out how to replicate these days and so excuse me you guys already have a leg up in that this is the community of WordPress. Brands are actually actively trying to play catch up now so historically commerce focus brands think the industry titans of the world like Procter's Gamble things like that they're trying to lean into the trends that are actually putting them in a tough spot like Dollar Shave Club or Stray Whisker or you know these packaged consumer or consumer packaged good models that sell direct so if you guys been bombarded with you should buy this mattress in a box online ads or possibly bought one I've personally bought two in the last five years that's the type of model that you guys can lean into because it it's not that I made the decision to go shop for a mattress it was an ad was put in front of me that shows like the favorite mattress company that I like is is purple and it like I just love seeing the egg drop tests onto their purple springs and so like I never asked the Internet to show me if an egg can survive me landing on top of it on top of a mattress but that's what was put in front of me and it led my curiosity to go wait hold on what is this oh wait you had engineers from NASA build this thing you've got a patent and all of a sudden I have all this information and I'm well down the purchase funnel for something that I wasn't even in the market for but it was an emotional response to this cool experience that was kind of put in front of me and that's that's what you're trying to recreate within your brands and on your sites and to that end millennials are the ad well they're they're annoying I'm one of them so apologies but we've grown up in an era where we've been bombarded with ads like our entire existence has been the model of you get this free thing at the cost and expensive ads and we're very good at responding to those in a negative way and so you have to actually put something in front of this generation that actually makes them want to learn more that educates them that creates you know a certain type of value for them excuse me I'm gonna get some water quick good example of this is have you guys consumed the website the wire cutter it was actually bought by the New York Times and it's it's one of these things were again they they have they do product reviews and not just like oh I reviewed this product but like they tell me why this person is important they added all this context about their history and how they were an audio file or they were a homemaker for 20 years or you know they're a nanny and it's it's basically a thesis on why I should buy this ironing board and I say that because I literally bought an ironing ironing board out of the compelling nature of this this content and so that's kind of like the crux of all this is you got to educate people and like being consumers of information makes it feel better as a person that hey I have now connected that emotional response to the experience paired it with content and information and now the logical outcome is yes I definitely need to be buying this and so you can create that for whatever your brand is it's it's it's not limited to just you know dollar of the month razor clubs or mattress in a box but did we ever think that we'd live in a world where you'd be buying a mattress in a box online probably not so three brands doing this well again six brands I guess these are all actually I don't know where the first two are based but uncrate is a site that gets about a million and a half views a month they have a record of over 9,000 products that they've sourced across the globe and what they do is they're not just saying hey we found this cool thing come buy it they're writing content around these things so like hey weekend camping trip in a tropical climate filled with rich photography information on how to do proper like tents set up and then guess what there's a link to hey you can buy this tent or you can purchase this flare gun things like that gear patrol let's see this is actually this is an interesting one because on the flip side of the legacy kind of shopping or merchant side trying to add content you also have the inverse which is how do I make the shift from being a very content-centric site and adding commerce into that experience and gear patrols actually they're they're a Hearst company so like the the Hearst global magazine conglomerate they do the same thing they painstakingly shop for the right products let me see what they call they said they're pioneers in what they call product journalism which is kind of interesting because there's a whole market now around being a journalist and writing about cool products that you've found that like it doesn't matter if you're the first one to find it or not the fact that you took time to compare it to other things to write up a thought piece to give your perspective on it and then actually get that affiliate link and you know that commerce experience back to you so the more that you can link content and commerce together the better site traffic you're gonna have the better conversions you're gonna see for your business and yeah it's pretty cool so recap of this educate and build trust stop advertising products kind of change your model on how you do that and build trust through content and experiences so second one this is instant gratification I'll spare you the dolphin right now so like it or not expectations of shoppers online have been set outside of your control there was never a meeting that assembled and said hey we're all going to now offer two day shipping for free it's basically a world in which you're like crap how how am I gonna compete with that and the answer is it's not something that you have to compete with Amazon came up with the model that free two-day shipping is their version of best and for them best equals getting your products to you as fast as you can for the cheapest that doesn't mean that your business has to lean into that cut into your margins ruin you know your profits for the year but you have to define what's best for your business and that can take many different forms so you know overall goals for defining what's best you should be memorable you could try to save people money you make their shopping experience more convenient and so I'll I'll get into that in the example slide but it's important to remember too that even after you've made that sale your branded experience doesn't end there so just because you aren't offering free two-day shipping maybe you offer 499 flat rate shipping that gets it there in seven days as long as you can be upfront about what parameters you're setting people are fine with that but you have to deliver within those if you want them to come back and have that be memorable deliver something that's unexpected get a box again I'll show you on the next slide but there's a story behind the shirt too so you want the experience to continue after sale because if it's just a transaction they're not going to remember you it's more of a utility that you've provided for them a means to an end to get an object that had no emotional impact on your life and so your version of best should extend even beyond getting them to your site and having that transaction take place and then you know the third point is don't hide anything so what I mean by this is if you aren't offering free two-day shipping that's fine you just call out the terms have your terms for shipping be quite logical have your return instructions be favorable make yourself available to customers there's a reason why like in the states right now all the customer service companies of you know Silicon Valley are IPOing like crazy because guess what optimal customer service timely responses and you know friendly voices on the other end of the phone are are really critical in ensuring that people have the entire brand experience because buying something doesn't stop there it's it's an entire process to get them to come back to you so these three brands are again I apologize not not Australian brands but they all have really unique stories and kind of interesting ways of what best is for their brand so Dazidi or Dazzadi I honestly don't know they sell foosball tables they sell ping-pong tables pool tables large objects that have plenty of assembly required possibly freight like why would you try to sell that online you would think that you would just go to a sporting goods store but they've been in business selling online for over a decade and they they crush it because their version of best is first okay obviously big items they provide freight shipping so if you're ordering you know pool tables for this building that's going to be a doable thing however what about the moms and dads that are trying to surprise their kids at Christmas with a foosball table they've thought of that their version of best is at checkout for like Christmas time you can actually select like secret Santa delivery and you put in special instructions of like when your kids are going to be in bed and they'll show up at that right time help you sneak it into your garage help you assemble it in your house like these are all services that you can pay for and so it's it's that extra added touch of like wow that was totally unexpected and a huge relief for parents Jenny's ice cream is is kind of a cult brand in the US for for ice cream they've got very few locations but they're they're expanding and you know it's it's you know ice cream for hipsters but it's it's delicious they sell ice cream online like we live in a world where you can sell ice cream online and I kid you not when you get a box of Jenny's ice cream first of all they took time in all right we're going to spend X sense more to get this very posh white box that has very you know tactile like you've got to own the experience from when you pick it up at your doorstep to bringing it in the house and so you open this box all of a sudden it's lined with orange on the inside and it's like wow unexpected and there's you know the styrofoam lid it could have just been styrofoam but it's branded Jenny's and you lift it off and it's just like this puff of like dry ice that just comes up and it's it's really cool it's if you order ice cream from them you definitely go wow this was an experience that I want to even just tell my friends about or like put it back in and so I can Instagram it for later or send it to somebody as a gift because they're gonna get that same impact and so their version of best is that experience and then Robert Graham is well the shirt that I'm wearing now and these are kind of shirts where I really like to see them in person and they had a flash sale because I've bought so many things from them and so I got invited to this you know website where it just dropped the price significantly and I bought the first two shirts from them online that I've ever bought I normally buy them in retail and it was like opening up a new Apple product when I got it it had like this white box there's a little tab that had like like little embroidery and paisley on it and you pull it out and it was just like gold tissue paper and they were sealed with a note and it was just like wow like this felt special like the the the excitement that I had for the shirt was then just multiplied by like how much effort they put into making sure that when that arrived it felt as good as it did buying it in the store and so find out what your best is and do that so this this recap is you know meter beat your shopper expectations brand your post sale experiences and be honest and reachable so as you're gaining traction with your brands and trying to figure out how do I get maybe you're at that point where you're like hey we're doing ten thousand in sales a month or maybe I'm trying to get from one million in sales a year to ten million a year you've got to start looking at what the different channels are and so I'll preface this by saying that you know I understand that Amazon is kind of having the same success as Starbucks did here so don't don't knock me for that but I'll speak to it regardless but there's a lot of interesting things going on with the Titans of the World so there's a reason why Facebook Amazon Instagram Walmart they're all radically investing copious amounts of cash into their products because for these types of businesses whoever owns the most data the most digestible dissectable sellable targetable data of the world is going to win in the eyes of Wall Street and the winner in the eyes of Wall Street is going to trickle down to what brand consumers trust or rely on and go to more frequently and so regardless if you agree with their approach to their business models or not they're they're happening that doesn't mean that you can't benefit from the work that they're putting into it so with when it comes to things like like Amazon Amazon is built now an ad network within Amazon because they know that when you search for backpacks and there are 9,000 options like your backpack that's listed at you know line 8,000 might not have the visibility that somebody at the top would but guess what for five bucks a day you can advertise for a specific keyword for backpacks so all of a sudden you're a recommended brand they're they're recreating what Google Google does with you know PPC and paid search and things like that Facebook's doing a really interesting thing right now so if last two years they've they literally opened up an office a block away from Amazon headquarters in Seattle and they've been hiring engineers product managers developers for the last two years and so they've got a team of about two to 300 people right now that are working on Facebook marketplace so Facebook marketplace is Facebook's answer to Amazon they want to build a network where a brand can come and connect and rather than like when you're scrolling through your Facebook feed it's your friends what if you had the equivalent of scrolling through brands that you've shopped for before and you can see almost like in real time like a new blog post oh they posted this new pair of socks or hey these shoes are kind of cool and the the redirects are killing them and so they want brands to come to them and plug into this so again money being spent to try to facilitate sales is something that you can and should be leaning into and then shopping on Instagram that's been just a runaway success and so you can now much like you would tag a person on Instagram you can tag a product and that shopping experience takes place right within Instagram and so it's now live in I think 45 countries and yeah it's really cool and then what else did I have in here you know that that was about it brands doing this well and I swear there are Australian brands in my presentation will get there eventually but Spearmint love sold baby clothing and they had they started as kind of like a hot mommy blog like there were a lot of tips for new mothers trying to you know figure out how to raise a newborn child and what they did was they started creating clothing and it you know kind of took to center stage for their business to create awesome clothing for babies and what they did was they actually leaned into Facebook ads shopping on Instagram and even before Facebook marketplace just selling directly on Facebook and for them they so we work closely with them trying to get the numbers right yeah they had 14% return on their their ad spend and it it actually had a 12% year-over-year growth for their business when they just started spending money on ads and advertising not the products but rather the you know keep kids wearing products or moms really would benefit from this or just you know it's that emotional appeal native union they make awesome secondary or third-party iPhone cables cases things like that they're a brand that's actually you know doing quite well there you can buy them I don't know and the Apple stores in Australia but in the US they're you know one of the higher end third-party products they started selling their products directly on Instagram so this is what I'm talking about where you just you tap here and rather than a redirect out to a third page that you then have to click through and do that this pop pops open a new page and right there you can shop and complete the transaction within Instagram when they turn this on they had a 26,000 increase in traffic from Instagram to their pages and that resulted in a huge increase of revenue and then beach RC is you know if you happen to enjoy remote control car racing this is you know you can get really into this so there are thousands of parts and accessories and things that you can do to build up you know your different kits and they were selling direct on their site and doing just fine and they went hey maybe we should sell on Amazon connected their product to selling on Amazon and they like within the first month they they averaged adding like $17,000 in sales per month which almost it was like a hundred and 171% increase in their overall sales for that year alone and so all of a sudden they're finding markets of people that they didn't know existed and continuing to build their their own kind of overall customer base and customer funnel through networks that have made it easy for sellers to start saying hey my websites my hub but what if I could attract audiences from these different channels and continue to grow my strategy like that so recap here don't fear Amazon especially for ads and I didn't even mention fulfillment by Amazon but yeah just the ability to lean into like let's say you did want to do two-day shipping for free use FBA it's a great option Facebook marketplace and shopping on Instagram and then optimized for Google shopping so as I was mentioning in the very beginning the worlds of content and commerce are now inextricably linked and for me that blending results in experience and experience can mean different things depending on what your brand is so selling tangible goods online is difficult so how does somebody who sells a sofa something that you're going to sit on every day after work and has never been sat on before and you've never touched the fabric how can you possibly sell that online like there there's a lot of things that you can solve through an emotional response again like going back to the mattresses and in a box like there is a way to tap into kind of the what is the feature plus responded or expected outcome that you want from this obviously like with a mattress in a box it's okay it it is a king-size it is softer it comes in a box like those are all features but the benefits are like it cradles your spine it supports your back it comes in a box and like how do you recreate that online and so you got to make shoppers feel something and two examples of this that you know are just perfect examples actually Red Bull and like GoPro like they've gone full-on with experience like they've they've created a lifestyle and so when you think Red Bull you think energy high octane like high high extreme sports with GoPro you think outdoor activity and you know people doing awesome things and if you've ever bought a GoPro like me it's turned into more like what does my dog do during the day or but you know they've sold me on that experience to the point where I went and said yeah I definitely could go kayaking over a waterfall like that's that's in my bucket list in addition to having that emotional experience that you know kind of relates to an activity you also want to make sure that the experience of actually navigating the website is as easy and as simple as possible and if you can add something of value that is just kind of differentiated because everybody's got a hamburger menu everybody's got a mobile responsive so I hope everyone has a mobile responsive site right now scrolling is it's simple but you can do unique things and I'll show you on the next slide where there's that fine line of is this too cheesy or is this you know something that added a unique quality to my site experience that kind of differentiates me from the next person over and then the last bit here is personalization and the honestly the best way to personalize site experiences is through automation and common misconception is that doing site personalization for shopping is difficult and it's granular to the point where like okay I know that he is based in Sydney he is 26 he has bought x y and z like you can get that granular and big brands do but to do personalization at you know a level that's maintainable for you know what level of business that you have today it's simple things I would honestly start by like going okay who has bought something for me in the last year this is a cohort from that cohort how many of those people have bought four things in the latter one thing per month in the last year that's there and then from those people who buy frequently who are my big spenders that's another cohort and just something as simple as that you can personally shopper experience so there's tools out there that you can use to say cool this person is a frequent shopper at check out I'm going to tag them and make sure that when they come back next they're going to get invited to you know a special site or they're going to see a 20% coupon or even outside of the web experience just having that list of people that you can send special offers to through email or when they buy something they get you know a set of sample products in their box that they weren't expecting this little acts of personalization that you can add that make people go oh wow that was that was cool I feel valued I feel like this brand cares about me and what I'm looking to do so three examples of these kind of different experiences like again how do you sell headphones online headphones are you know very specific I know you can go demo them at you know electronic stores but like Skullcandy is is they're the kind of brand that like they aren't competing with the bows of the world if you want bows quiet comforts you know that's that's the executive brand that's how they've positioned this Skullcandy is deep immersive so all their colors are rich they're vibrant they really make you feel like you're like in them in the experience and so they push that you know deep base experience and their site kind of conveys that throughout Zeni optical before I had Lasik this is you know this is again that borderline of cheesy versus you know practical but they they balanced it perfectly so you can upload a photo of yourself and try on glasses like that's pretty cool like how else am I going to try on glasses or know how they're going to look on me if I haven't done something like this and then finally an Australian brand but Bohemian traders they do a lot of personalization from the cohort segmentation to rewarding their customers etc yeah so personalized make browsing enjoyable and reward your best customers and then finally mobile mobile mobile it this is perpetually a trend but you know one thing that is just yeah I like this image a lot but with mobile gosh I lost my train of thought oh yeah Google yeah so Google now factors in mobile site speed into their organic ranking algorithm so anything that you can do to show that you know your pages load faster whether that's you know okay I'm using correct CDNs around the world that can load up images faster or maybe you're using Akamai to optimize image size so that when it loads on your 3g connected internet phone it's in kilobytes not a fully immersive image things like that when visitors get to your site how quickly can they find their way through your pages how quickly do pages load that impacts the overall both experience of the user and how Google wants you to rank and then making their exit as fast as possible so did you know that like this is a crazy stat like there's a reason why it's very difficult to find reports on mobile cart to check out abandonment online because nobody wants to talk about it like a good conversion rate for somebody who has made it to the shopping cart on a mobile device and completes a sale is anywhere from like one to three percent it's it's ridiculously low and so like everybody's doing that where you know oh I heard this thing online or I'm in transit and you know I got there and it's like oh I don't want to fill up my information like anything you can do to help that add you know an autocomplete tool to help speed that along have social logins to help fill out information faster any type of mobile payment wallet like Amazon pay Apple pay after pay things like that anything to streamline that experience will help you convert more there and three examples of this really nation it's buying shoes online shoes are very particular you have to choose your style the materials the colors the size and for something that has so many different facets that you can choose from they've done an incredible job of streamlining just the checkout experience or the the start to finish experience for buying a shoe online and making sure that you got the right size and feel good about it NATO mounts they sell like adhesive or not adhesive magnetic in car mounts for your your mobile phone so like you've got a little sliver of magnetized plate pop it in your car and you know you're often to the races they built their entire website like their their desktop site is not the greatest but that's because they built it entirely focused on mobile and they advertise on Instagram and Facebook and that's it and they do millions of dollars a year and they've anything that they can do to increase the speed at which you can check out get in and out of your their site quicker they will so that's why they have Amazon pay and Apple pay or and these are all based on you know what type of device you're loading maybe they have Google pay if you're on an Android device and then Zifa is I mean this is this is literally just like a mouthguard for helping with like snoring and sleep apnea but they get all their business from advertising on like podcasts and ESPN radio and you know things where it's an audio based ad and where are you listening to that you're you're in commute here ignore you're pretending to work here you're on your mobile device and so they made it stupid simple to check out they put it right on the home page it's it's made for that so with mobile optimize for speed definitely install the Google AMP plug-in they're not paying me to say that but anything that you can do to lean into the giant that controls search to help optimize your site for you know better organic availability will definitely be well received simplify your site nav and check out and you know lean into mobile wallets if you got them and that is everything so there's my dog picture yes and if you were wanting that okay now it's time for questions so please raise your hand and speak in the mic so we can get it on video so anyone have any questions for Travis hi Travis Chris Mundy is there any way or is there been any study into the trends of Australian online buyers e-commerce buyers versus US buyers yeah for Australian markets it's gosh I'm gonna well so after pay is becoming increasingly popular like the adoption I wish I would have or could have invested in after pay a few years ago just the speed at which it's gained traction and adoption across Australia New Zealand is it's kind of incredible and then gosh I can't even remember what the shipping get back to me I'll have to look it up but basically the way you pay and the way you get things delivered are the two big things for Australian merchants that they care about hello hi to execute like a mobile checkout to be quicker how would you go about that what we've found is a one-page checkout is probably the most efficient way just because you're not typing in information clicking next screen like okay is it guest or whatever now next screen fill this out next screen it the more that you have to load the the more the dropout drop-off happens so one-page checkouts are great if you can incorporate buy-buttons to your actual product pages so that you can actually use these speedy checkouts like Apple Pay or Amazon Pay that's a good thing as far as just like the technical side that's that's not my side of house that I can answer appropriately Travis I noticed in a lot of your examples there were e-commerce sites that sell physical products what are trends are there for companies that sell digital goods that's a good question we don't do digital goods as well as we do physical goods and that's just something that we've never made a focus of our business so honestly my my answers are are just guesses at this point so is there anybody else in the room that might sell digital goods themselves it has experience to share that I feel we probably do have plug-in developers theme developers people that are selling that kind of thing yeah I'm Elliot I sell digital software was there any specific question I could yeah I think from a developer's point of view creating the easiest step-by-step process or the easiest kind of flow through the checkout and through the generation of like API keys download tokens and improvements to the kind of account area where someone can log in and view where they're kind of their plugins have been activated stuff like that that's where I've noticed a lot of requests and and feature requests have come through for kind of improvements in that in that area yeah so I choose a WooCommerce super easy to customize but I know easy digital downloads is a really great solution as well I haven't played with that I just know that you can get anything done with WooCommerce super easy to use hi Travis your dogs are really cute um so I just tried to buy something online and I bailed at the the shipping because the shipping was a whopping $21 for two candles so what it what is the what is the buy-in for having shipping included versus shipping surprise at the end of the process like are there any stats on people bailing because of shipping shock like this are there any stats around that like what are the what are the sort of the ideas around that what's best what's best around that in my experience and this is you're asking me for stats on the spot let me pull up some things after but no first having options obviously if you're a small business and you're selling candles and you know your margins are not great because you're just getting started you do what you can whether that's maybe you offer a flat rate shipping and you kind of eat some of the cost maybe you connect to a different like in the states like if you go through something like ship station or ship rate you you can get better discounted rates as a merchant for delivering things like this to help offset some of your costs and then last thing is actually just providing options so as long as it's not that is my only option $21 for candles you can you can kind of curb that a little bit but yeah it adds to the overall abandonment for sure yeah can I just so I should be a bit more clear my question is is it better to include the cost of shipping and see the prices as more up front so the candle could have been 30 bucks instead of 20 bucks and shippings included yeah definitely cuz like the candles would with $25 and the shipping was $21 and it was the cheapest option so it was a bad experience and obviously I bailed on it but I've like where they say free shipping but then they've bundled the cost of shipping into the actual prices so there's a markup significant markup on the actual items that I know I can go to the shop and buy it like $5 $10 cheaper I find like personally I find I'd rather see the prices up front but I find that it jumps around depending on what retailer and how you buying it and that kind of stuff yeah if it's if it's a brand that is across multiple retailers and you know it's a physical product that you're just reselling that's gonna be a tougher margin to compete with if it's a unique product to you definitely bacon that shipping cost into you know your product price points up front and like I'll just give you this example I know like why do I know about the world of shipping and selling musical instruments online I don't know but musical instrument sales are very particular like there are just razor-thin margins and so some way that people are competing around that because like you if you get you know a Yamaha piano and everybody in the world has that it's a race to who can get that indexed on Google first but the price points have to be within you know a few dollars and so it's tough to you know kind of be the dominant player of somebody who's selling the same piano around the world so what different businesses are doing is bundling so like it's a piano plus a music stand plus a stool and that way you actually get around the the standards that have been set by the the music instrument industry for you know what the margins can be and you've now sourced your own products and added that as a bundle and you can then use that as a way to kind of offset some of your shipping costs too we've got time over here for just one more question and then we'll move on to the next session which is also in this room my question is so for the smaller business you mentioned most of them are using WordPress build their own website to sell things I'm wondering what's the market share of percentage compared to the bigger companies for example Amazon in terms of revenue using platforms and stuff I mean for example for all the products sorts online how many percentage of them actually just on Amazon this big company how many of them actually come from the smaller business or media business which is built on top of WordPress gotcha yeah so half of Amazon's business is not owning all of the products in the world so that's why they they have in Seller Central they want to actually extend their product catalog because the more selection that they can have the better experience that their shoppers have so if you are small business that has a unique product to you that's when you figure out your UPCs and SKUs and through Seller Central you create an indexed item and own that product on Amazon so then it can only come from you all right well that's it let's give Travis a round of applause


Don't worry the shots not fatal It's only a we remote the name is Kevin Call me Kevin, and I've a license to not wear a wrist strap although. I kind of just got dressed up just for this joke So I I hope you like it All right now that we're locked and loaded Ready to play some we I thought the idea of being James Bond and walking around like this would be fantastic All right, let's jump right into it Oh wait wait if this is a bond thing we should probably have some sort of like bond like song right we can't Yeah, every bond movie has a has a song. Yeah, let's let's let's do a song Call me Kevin He's the man the man with the Midas touch a Spiders touch such a cold finger Beckins you to enter his web of sin But don't go in Okay, that's enough can we stop please this is getting just getting pretty bad I mean gaming videos not music videos. I shouldn't be doing this. I shouldn't be in a suit But let's just go let's go play the second game. All right Now we gotta get changed again and everything I put on pads for nothing today All right, let's get started. I'm ready to be a very special agent Which I think is guaranteed to come true with these controls. I'm even putting my name as special agent Oh god, I can't even fit it in.  I use this to oh my god. Oh my god. This is gonna be so difficult to God, he's a little bit twitchy. He's just nervous. Okay. Oh sweet Jesus. You can name down the site as well This is gonna be so horrible That's a huge buttons apparently he just freak out. He's claustrophobia got the better of him He just started having a bit of a panic attack. Is this training or what is it? I thought I was in training I'm gonna take out this guard Good work bond. It's like I'm just in our offices that guy was just staying late Like I was using their shooting range and everything. This is clearly not enemies. You've been detected by who? Oh this guy I must be using a Wii controller to his aim seemed even worse. Oh, he just melted into the floor He was the wicked witch of Oz Wait, what does that mean? Oh, okay, I'm supposed to subdue him. Can I just turn around and walk away? I'd rather not engage. It's escalating the violence and I don't like that turn the wrong way It's not letting me run away. All right fine subdue him Jesus he gave up fast, didn't he?  Okay. He just took a shot to the head How come I lightly place my hand over one of them and he gets knocked out and you can take a bullet to the head I hope you get paid more watch this subdue. Wow. Yeah punches are way more effective than bullets Jesus Christ the snipers. This is a good idea. I can't even look straight. I Don't know. I honestly don't know. Okay. Okay, stop shooting me They're clearly using like classic controllers or Xbox controllers or something their aim is way better Target's down.  It only took like 40 bullets Nobody ever died being too careful.    Oh, no. Oh, no. Oh, no, I couldn't aim when I was on foot What makes you think driving and shooting is a good idea? Oh my gosh shooting the ceiling stop I'm not fair enough away from my TV for this like why is it not aiming down?  Yeah, just smash through them, please fall off anything. Just don't make me shoot people Honestly, I don't know if I can okay. I got it. I quite literally couldn't hit a barn door Okay, good the people underneath somehow don't realize there's an absolute war going up ahead What was the point in counting in if you're just waiting on me to breach? Oh, don't even give me slow motion That's not gonna help my aim I Sake did you see that helicopter? There's still a guy alive there. I think it wasn't there. Can I get a replay on that? I think it was so on a live. We just went in a cutscene. They all disappeared Sorry, I don't know how to use technology that worked for me a while ago with the buttons. I Don't know what I'm doing. Jesus Christ. I like spinning in circles at the time Oh, I know how to use buttons though. Hold on. I got yes. God bonds good at everything Okay, what I think that was just a coincidence to be honest. I didn't even shoot the boat and it exploded I think that was a mechanical falter like an act of God Yeah, these things are just rigged to blow that wasn't me Hold on any second. I'll get this padlock. Okay. I got it. Holy took a full mag Be careful not to be seen by any security cameras. I think it's too late for that What are all these guards looking at none of them are looking at me and just keep punching them out The elevator just knows the floor don't worry. You just got a punch in My new strategies just walk up as close as I can get so then aiming doesn't really matter Okay, apparently he wants to take an Instagram photo. This will get so many likes I can't get the whole thing in the frame. What does he want from me? I gotta be honest with you These photographs are pretty bad. I don't really see these going viral bond Snaps bond Shut up Instagram is important. It can be a job now. Okay. Oh god. Oh god It's their flailing start flailing your arms and hope you'll run into you. Yes, you got him go special agent Why do I have to keep going into elevators? I feel like I'm going taking a tour taking second pictures and everything I'm a literal tourist. Oh good. We're escaping. I have no idea what we accomplished here It just seemed like a terrorist attack if I'm honest for sex sake How come they've caught me and not the other guy do something bond? Dish do a bond move escape by being bond when he's about to do it wait wait wait for him He's gonna do something bond there. He goes look a bond thing. Okay.  That's not very bondish of you Oh my god.  Cuz like he was kind of sliding down there But in the game you just jumped off it first my my bond songs is better that minus mine is more polished Maybe he's in a coma honestly I think this whole thing is him in a coma because he can hardly walk you think he's a special agent. I don't think so I Guess they just gave up on us There was so many of them up there, but they didn't bother firing.  He's just kind of went in there killed a load of baddies and then left Yeah, we're the baddies were the bad guys wait. Where are we now? What is this? Okay, he's escaping. He's gonna let me behind him once again last one out buys the first round what you're already ahead. How is this fair?  Where did I fall into? Oh, thank God. No one was using this cubicle. That would have been embarrassing for everyone. Oh Jesus Christ who brings their gun into the bathroom. He's just waiting out his gun out Yeah, these guys definitely just feel bad for me. They're letting me kill them damn it This isn't working on this button my training is useless at least my button pushing skills works on their faces I guess it's definitely the easiest way to fight it.  Where is he? Oh my god that rails in my way. Hold on. All right I got him just like out of the movies. Oh, yes slow motion I think I killed the innocent guy there, too. Did I would have been a lock. I missed him Okay, I just about He's like oh, let's have a staring contest whoever wins gets their way you win I unlocked the doors I win you set me free. I don't think I take this contest He's really good unless we're seeing directly from Bond's vision because in that case He's not blinked in the past half an hour. I've been playing the game. All right That's it violence will have to solve this it wasn't even that hard It was like a bit of a flop down on the table. Oh, no no more staring contest. We're done No, but knocked him out, but don't worry. I'll finish the job. Hold on guys. I'm finishing the job What is wrong with their voices by the way did they just do that so they only have to have one voice actor for all the enemy Guards a perfect sake you got captured come out. I thought they didn't see me I wouldn't even be surprised the way these guards act. Don't do it James Don't listen to him. He was getting folding that in he was like no James Just kill the kill and I will sacrifice myself. Just leave dude. Just leave the guy was useless He didn't help me in a mission at all.  He's surrendering. You see that's what you get for giving in to an evil fecker I would know I've been the evil fecker so many times Why is he letting me do this? He could have shot me so much earlier better make like an Amazon package and get out of here That's what I would say if I was in bonds position. That's why I'm not bond It's just going up the conveyor belt saying that the movie cuts the black in the credits roll Nine minutes I could call an Uber and get out of here faster objective complete. Is this my getaway? Oh, there's happens to be a bicycle. Okay good even better a motorcycle. Was this planned or an accident? Okay, I'm dead.  Where is he? I don't even know anymore who's shooting me now for feck's sake. I wish I'd actually been shooting this whole time I've just been going around punching and this is the one place. I can't punch Doesn't mr. Tickle arms knock him off the bike All right I'm gonna go back a little bit further for this just to give myself a little advantage because I've been very close to the Screen and it doesn't make this already difficult Control scheme any easier when you're that close Okay, he just destroyed my means of escape now what oh a bond moment. He's about to do a bond thing I don't know what this is. It's really even driving the thing. Oh, he's dead. Okay, please don't make me drive the thing I can hardly even walk. Okay. He can drive planes just fine.  Oh a special agent that's been half the game walking into walls But there we have it That's the mission over and thus ends my video and probably the most impressive we game ever made Honestly, it looked really really good. I was surprised like I've all of us played like Mario games on the Wii and whatnot So they always look good because they're cartoony, but anytime I played a game that's supposed to look Realistic on the Wii. It looks like trash, but that looks okay. I'll give it a pass I'll give the whole game a 007 out of 10. All right, but we are gonna leave it there I hope you enjoyed I appreciate you watching as always and I hope to see you next time. Bye for now


What's up everyone, takedown here. Welcome back to the second round of the NHL 2023 playoffs. This is some exciting hockey. The first round was amazing. One of the biggest outcomes was, one of my predictions did come true, and that was the Panthers beating the Bruins. As I explained in the last video, I just did not want the Bruins to win, let alone advance, and I did feel like the Panthers could do it, and they did it. It was originally for the Bruins 3-1 for the series, but the Panthers came back, made it all the way back to game 7, and then won game 7 in overtime, so huge shout out to the Panthers. I was not expecting that, but I'm so happy that they did that and the Bruins are out. Today, we are going to be focusing on the second round, so let's get right into this. Up first, let's start with the Eastern Conference. We have the New Jersey Devils versus the Carolina Hurricanes. Both are not teams that I did predict were going to advance, so this is going to be some very interesting hockey. In my opinion, the Hurricanes had a way better season than the Devils, in my opinion. I did like to see them play a lot more than I did the Devils in the regular season, and in the first rounds, I think the Hurricanes, just in my opinion, impressed me a little bit more than the Devils, so obviously my outcome for this matchup is going to be, for my prediction, the Hurricanes are going to win this series, and I think the outcome is going to be 4-2 for the Hurricanes. I just feel like they're going to put on a better show, and they're going to overcome the Devils 4-2, and I think it's going to be exciting hockey still. Next up, we have the Toronto Maple Leafs versus the Florida Panthers. Now, these teams, it was just exciting hockey in the first rounds. Tampa Bay versus Toronto made it all the way to game 7, and so did the Bruins versus the Panthers, so it was exciting to see that both these teams went to game 7 to advance in the playoffs. Toronto obviously it's the first time since 2004 that they advanced in the playoffs past the first round, so it's very interesting to see what's going to happen there. Honestly, I'm going to say not too much. I'm not a fan of Toronto by any means. Would it be interesting to see how far they go? Yes, I just don't feel like this is their year. I don't feel like they're going to win the cup this year. I am a bigger fan of the Panthers. I loved how they dominated the Bruins, and even though at one point the Bruins were winning the series 3-1, the Panthers came back, made it to game 7, and won in overtime. So with that being said, if they can beat the Bruins, which have record-breaking points for the regular season this year, and were just dominant in the regular season, I feel they can definitely beat the Toronto Maple Leafs. So my prediction for this matchup is going to be the Panthers winning. I'm going to say 4-3 for the Panthers if both teams in the last series in the last round 1 made it to game 7. I feel like these two teams are going to make it to game 7 again, but I really wish that the Panthers will beat the Toronto Maple Leafs. 4-3 is my final prediction for this series. Next up we have the Vegas Golden Knights versus the Edmonton Oilers. Both teams are ones that I predicted would advance, but this is going to be some exciting hockey. I don't know which way it's going to go. Honestly, I'd be okay with it going either way, either Vegas advancing or Edmonton, but I am a bigger fan of the Oilers. I must say they have McDavid, they have other players that I'm a fan of. So does Vegas, but I feel like the Oilers are going to overcome Vegas, and I think the outcome is going to be 4-1. That's my final prediction for this match is that the Oilers are going to win, they're going to beat the Vegas Golden Knights 4-1 to advance past this series. And the last matchup is the Dallas Stars versus the Seattle Kraken. Seattle also made it to game 7, and they beat out the Avalanche who were the champions from last year. In the last video I did say I was okay with either the Avalanche or the Kraken advancing, but now that the Kraken have advanced, they beat last year's champions, I really want to see how far they can go, and I am not really a fan of the Dallas Stars. I do think that they have some great players. There was some exciting hockey in the first rounds, but I do want to see the Kraken advance and beat the Stars. So my prediction is going to be 4-2 for the final outcome for this match. I just feel like, in my opinion, the Kraken are a better team all around. Yes, Dallas does have some great players and are doing great things as well, but I really want to see the Kraken advance. I'm going to say 4-2 for the final outcome for this series. Again, for who I think is going to advance and make it all the way to the finals, I really feel like this is Edmonton's year. I really think the Oilers are going to put on a hell of a fight to get there, and I think this year they can honestly do it with McDavid and everybody else just dominating and doing great things. I really would like to see the Oilers win the Stanley Cup this year, but comment down below who you think is going to advance past the second round, who you think is going to win in the second rounds, and who you think is ultimately going to win the Stanley Cup this year. See you guys in the next video. Please take care and enjoy some exciting hockey for round two of the Stanley Cup playoffs. Peace.


is the Bitcoin market being manipulated? That is the question that a lot of people have had since the massive drop last month. All of a sudden out of nowhere, I was getting hundreds of messages from you guys about the Wycoff method. So today, I will be going over what the Wycoff method is, how the Wycoff method is used, and show you guys a couple ideas for both a Bitcoin accumulation phase going on right now or a possible distribution phase going on right now. I will draw both of these out for you and we will just have to wait and see which one plays out. All that and more guys coming up, you don't want to miss this. Hey, what's up, Jay here and welcome to Bitcoin Daily bringing you guys the best tips, tutorials, and ideas to help you guys become profitable and successful investors. The goal of this channel as always is to empower you guys, the people, the community, with the knowledge and resources to take you up to that next level when it comes to investing. So guys, make sure to smash the like button. If you guys are new here, don't forget to subscribe and turn on the notification bell. Let's jump right in. So what is the Wycoff method? The Wycoff method was developed by Richard Wycoff in their early 1930s. It consists of a series of principles and strategies initially designed for traders and investors. While the Wycoff method was originally focused on stocks, it now applies to all sorts of financial markets. So today, we're going to talk about the three fundamental laws of the Wycoff method. We're going to talk about the composite man concept. We're going to talk about the Wycoff schematics and the five step approach to the market. So the first law of the Wycoff method is the law of supply and demand. The law states that prices rise when demand is greater than supply. And of course they drop when the opposite is true. So this is one of the most basic principles overall in the financial markets. So this basically goes to anything when it comes to investing. If demand is greater than supply, prices rise. If demand is lower than supply, then prices drop. Simple enough. The second law is the law of cause and effect. The second law states that the differences between supply and demand are not random. Instead, they come after periods of preparation as a result of specific events. Wycoff applied a unique charting technique to estimate the potential effects of a cause. He created methods of defining trading targets based on the periods of accumulation and distribution. The third law is the law of effort versus result. The third Wycoff law states that the changes in an asset's price are a result of an effort which is represented by the trading volume. If price action is in harmony with the volume, there is a good chance that the trend will continue. But if the volume and price diverge significantly, the market trend is likely to stop or change direction. Next, let's talk about the composite man concept. Wycoff created the idea of the composite man as an imaginary identity of the market. Wycoff proposed that investors and traders should study the stock market as if a single entity was controlling it. In essence, the composite man represents the biggest players and market makers in the game, such as wealthy individuals and institutional investors. The composite man's behavior is the opposite of the majority of retail investors, which Wycoff often observed losing money. But according to Wycoff, the composite man uses a somewhat predictable strategy from which investors can learn from. Let's use the composite man concept to illustrate a simplified market cycle. Such a cycle consists of four main phases, accumulation, uptrend, distribution, and downtrend. In accumulation, the composite man accumulates assets before most investors. This phase is usually marked by a sideways movement. Once the composite man is holding enough shares and the selling force is depleted, he starts pushing the market up. Of course, the emerging trend attracts more investors, causing demand to increase. During any uptrend, there's always multiple phases of accumulation during the uptrend. We may call them re-accumulation phases, where the bigger trend stops and consolidates for a while before continuing its upward movement. As the market moves up, other investors are encouraged to buy. Eventually, even the general public becomes excited enough to get involved. At this point, demand is excessively higher than supply. Next, the composite man starts distributing his holdings. He sells his profitable positions to those entering the market at a late stage. Typically, the distribution phase is marked by a sideways movement that absorbs demand until it's exhausted. Soon after the distribution phase, the market starts reverting to the downside. In other words, after the composite man is done selling a good amount of his shares, he starts pushing the market down. Eventually, the supply becomes much greater than demand and the downtrend is established. Similar to the uptrend, the downtrend may have redistribution phases. These include the debt cap bounces or the so-called bull traps, where the buyers get trapped hoping for a trend reversal that doesn't happen. When the bearish trend is finally over, a new accumulation phase begins. So next, let's talk about the Wyckoff Schematics. This is definitely the most popular part of Wyckoff's work. Here, you can see the chart below that you've probably been seeing around for the last month or so. What these models here do is that they break down the accumulation and distribution phases into smaller sections. The sections are then divided into five different phases, A through E, along with different events which happen during these phases. So first, let's talk about the accumulation schematic. As you can see here on this picture, we first have phase A. In phase A, this is coming off a selloff. As you can see, the selling force decreases and the downtrend starts to slow down. The preliminary support, which is marked by PS indicates that some buyers are showing up but still not enough to stop the downward move. Next is the selling climax. The selling climax is formed by intense selling activity as investors capitulate. This is often a point of high volatility where panic selling creates big candlesticks and wicks. Does that sound familiar? The strong drop quickly reverts into a bounce or automatic rally, which is marked by the AR. In general, the trading range of an accumulation schematic is defined by the space between the selling climax low and automatic rally high. The secondary test happens when the market drops near the selling climax region. This test, whether the downtrend is really over or not. At this point, the trading volume and market volatility tend to be lower. Phase B is essentially the consolidation phase. This is where the composite man accumulates his shares. During this trend, the price will test both the resistance and support levels of the trading range. There could be numerous secondary tests during this phase. Then we enter phase C. And as you can see here, there's something called the spring in this phase. The spring usually breaks the support levels to stop out traders and misled investors. This is the final attempt to buy shares at a lower price before the uptrend begins. This bear trap induces retail investors to give up their holdings and sell in panic at a loss. Enter phase D. Typically, phase D shows a significant increase in trading volume and volatility. It usually has a last point of support marked here by LPS making a higher low before the market continues up higher. This often precedes a breakout of the resistance levels, which in turn creates higher highs. This indicates signs of strength. Previous resistance then becomes a support level. And last but not least, we have phase E. Phase E is marked by the breakout out of the trading range of the accumulation phase. This is when the uptrend starts. Now let's look at an example of an accumulation schematic in the Bitcoin chart right now. So looking at this chart here, we're looking at this on the four hour timeframe on Bitcoin right now. We've marked all the different phases here. And as you can see, this has not yet completed. But this is what could potentially happen if it follows the accumulation schematic here. So you see here is the preliminary support where when we were coming from the drop, then we had the selling climax when we hit 30,000. And of course, the automatic rally, which instantly took us right back from 30,000 all the way to $42,000. Then we had the secondary test here, right from the automatic rally, we started to kind of go back down. And we had a few different secondary tests where we tested the bottom of this trading range. Then from the secondary tests, we dropped, we went back up and tested the top of the trading range. And we continue to consolidate in this range as volume fell off so did volatility currently from looking at the price and from the way I drew this schematic, we are in phase C in phase C. Of course, there's the spring in order for phase C to play out, we would have to go below the support. So we would have to go just below $30,000 to cause the ultimate panic in the market, make retail investors sell their positions at a loss, make them panic sell, basically stop out traders and misled investors before then getting a bounce up off the spring. So if this scenario plays out, that means that potentially we will be going under $30,000 before seeing that move back up in phase D. Then we have the last point of support where we start going right back up from the lows and break the previous trading range resistances here. We continue to get higher lows and we see signs of strength here as we break out of previous resistance, use it as support and then go into phase E where we continue up and start the new uptrend. So that's a potential accumulation schematic there that I just showed you. Next, we're going to jump into the distribution schematic and show you guys that example on the chart as well. Alrighty guys, next, we're about to jump into the distribution schematics. Now, this basically works as the opposite of the accumulation schematics. We're going to go over all the different phases and terminologies and then show you a real life example that's on the chart right now with this schematic. Before we do that guys, if you're enjoying this video so far, make sure to smash the like button guys and don't forget if you guys are new here on this channel, make sure to subscribe and turn on that notification bell. Let's all go ahead and smash the like button together on the count of three so that we can hopefully be in the accumulation schematic and not the distribution. So let's go ahead and do it guys. The more likes we get than the higher the probability of us being in accumulation versus distribution. So let's go guys one, two, three, bold. The distribution schematics works in the opposite way of the accumulation schematic but with slightly different terminology. The first phase, phase A here starts when an established uptrend starts to slow down due to decreasing demand. The preliminary supply suggests that the selling force is showing up although still not strong enough to stop the upward movement. The buying climax here is then formed by an intense buying activity. This is usually caused by inexperienced traders that buy out of emotion or as we like to call it, FOMO. The strong move up then causes an automatic reaction. This happens as the excessive demand is absorbed by the market makers. This is when the composite man starts distributing his holdings to the late buyers. After that in most cases there will be a secondary test as we retest the previous buying area. Then enter phase B. Phase B of the distribution schematics acts as a consolidation zone here. During this phase the composite man gradually sells his assets, absorbing and weakening the market demand. Usually both the support and resistances in this training range are both tested multiple times over. After consolidation then we enter into phase C. In some cases the market will present one last bull trap after the consolidation period. It's called UTA D or upthrust after distribution. It's basically the opposite of the accumulation spring. After phase C here then we start to see the price decline and enter into phase D. This usually has a last point of supply and we start seeing lower highs here. From this point new last point of supply can be created multiple times over as it creates lower and lower highs. Then we see the sign of weakness here as we break below the training range here. This takes us into phase E. The last stage of a distribution marks the beginning of a downtrend. This is marked by an evident break below the training range. This is caused by a strong dominance of supply over demand. Remember cause and effect. Just like we did with the accumulation schematics, now we're going to look at an example of the distribution schematics on the Bitcoin chart right now. Here we're looking at the Bitcoin chart in the daily time frame. In phase A you can see here the preliminary supply and then the buying climax before getting the automatic reaction here dropping us back down. After the automatic reaction here we bounce back and have a secondary test here. After the automatic reaction we bounce back up from support and have a secondary test near the buying climax zone. In some cases like we saw here we have a UT that's called an upthrust which goes beyond the buying climax price. After bouncing around for a while here in the distribution consolidation phase then we get one last push to the upside. Remember that in phase B here this is when the composite man is selling his assets gradually which means the the market just kind of bounces around for a little bit which then takes us into phase C. This marks our all-time high here in Bitcoin as we hit phase C which is the upthrust after distribution phase. After we hit phase C is when we basically just started seeing a bunch of red here and dropped all the way back down from $65,000 to about $47,000. This took us into phase D where we saw signs of weakness in the market here. We got to bounce here from the bottom of the trading range to the top for a last point of supply. Then after getting rejected again at $60,000 we went all the way back down showing signs of weakness yet again bringing us to where we are today which can be taken as phase E. Phase E remember is what marks the beginning of the downtrend. All right guys so now we've gone over both the accumulation schematics and distribution schematics so now you're probably wondering you know does the Wycoff method actually work. Naturally the market doesn't always follow these models accurately. In practice the accumulation and distribution schematics can occur in varying ways. For example some situations could have a phase B lasting much longer than expected or sometimes the spring or the UTA D test may be totally absent. Still Wycoff's work offers a wide range of reliable techniques which are based on his many theories and principles. The accumulation and distribution schematics may come in handy when trying to understand the common cycles of the financial markets. When using any of these schematics you should always take into consideration Wycoff's five step approach. Step one determine the trend. What's the current trend and where is it likely to go? How's the relationship between supply and demand? Step two determine the asset strength. Step three look for assets with sufficient cause. Remember cause and effect. Step four determine how likely is the move. Is the asset ready to move? What's the position within the bigger trend? What do price and volume suggest? What's the price action telling you? What are the different patterns showing up in the chart? How does it look on different time frames? What are technical tools telling you? Where are the moving averages? There's a lot of different stuff. This is where you start to build your story here and put the pieces of the puzzle together and step five time your entry. Timing is probably the most difficult thing in trading. That's why I always advise people to try to dollar cost average versus try to find the perfect timing for your entry. So in essence the Wycoff method allows investors to make more logical decisions rather than making decisions based on emotions. The Wycoff method provides traders and investors a series of tools to reduce the risk and increase their chances of success. Still there is no foolproof system or technique when it comes to investing. So you should always be wary of the risk especially when it comes to the highly volatile cryptocurrency market. So I hope you guys have enjoyed this video. I hope I answered the many many questions I kept receiving. I've been receiving about the Wycoff method. Hopefully you have a better understanding now and this can help you to make better decisions as you continue to invest and become a better trader overall. Now I know you guys are probably wondering which phase which schematic are we in right now. And I showed you guys two different scenarios right. I always try to look for both a bullish scenario and a bearish scenario and then we have to kind of try to figure it out from there. So on the daily timeframe right now we have the bearish scenario which is a distribution schematic. If this ends up playing out that means that we might test a price under 28,000 maybe towards the 24 to 20,000 dollar range. However I've also been following this bullish scenario which will mark the end of the current downtrend. Now this is on a shorter timeframe. This is on the four hour timeframe versus the distribution schematic which is on the daily timeframe. So in this scenario it would mean that we're currently in phase C and we'd possibly be testing 30k or lower before springing back up here. Now which one will play out here? I wish I had the answer but only time can tell. All you guys can do is play these levels here. So what I'll probably be doing is possibly looking for a short-term trade positions to short Bitcoin below 30 with a tight stop above 30 in case of a fake out here. However I will also be adding on to my long-term positions at 30,000 dollars and if we continue lower I will also be adding on and I'll continue to dollar cost average on the way down even if we start going into a downtrend. And if we get this pop back up then I'll be prepared by dollar cost averaging on these lows down here and I'll stop out of my short-term trades here above 30,000 and I'll ride those positions that a dollar cost averaged up to the new uptrend here. Remember that the best investors make money on both sides. So thank you guys so much for watching this video. If you made it up to this point I appreciate you. You guys are the best. Make sure to smash that like button if you haven't yet. If you enjoyed the video of course. If you did not like this video then click on the dislike button twice. If you guys are new to the channel don't forget to subscribe. Turn on the notification bell. We post videos Mondays through Fridays. We do live streams. We do it all. This video has been long enough so I am out of here. Thank you guys. Peace and love.


Oh, boy. Okay. So next up we have a talk from Lillian Nandi. She is, and there's her, there's her slides actually already. So Lillian studied computer science at high school, did her PhD in computer modeling from University College London, went on to looking at computer applications and programming in the pharmaceutical sector before entering formal teaching for the next generation. She's currently engaged in teaching Python programming C sharp and JavaScript, and has given lectures and conferences both in the UK and abroad about the teaching of computer programming to young people. She's running computer clubs, including that of computer assisted investment for children, and is a full member of the British computer society. So it should come as no surprise that Lillian is going to be talking with us today about how to train the next generation of people of basically the next generation of computer programmers. And yeah, so please welcome Lillian Nandi. Okay, good afternoon everybody. And thank you very much for having me and thank you very much to the audience for being here. And that was a very good introduction. So, I am interested in developing appropriate teaching methods for programming in Python for school children, and encouraging them to take it up as a hobby, like music, as well as in their future careers. So I'm involved in building up a worthwhile computer science department. And even sort of renowned schools are finding this a little bit hard. We see a few problems, but I feel we all are, if we want can be part of the solution. So my presentation I hope will help to develop amongst others, some of these points. So science is regarded as one of the leading disciplines of the 21st century. They are ubiquitous and prevalent in most, if not all sectors of our global society, medicine, arts, sciences, commerce, etc. And the current pandemic has highlighted to all of us, including non technologists, the critical nature of computers, and it's now recognized as a critical infrastructure in our global society. Indeed, if the fangs were a nation, it would be the third richest nation in the world, and it would be eligible for a seat in the global in the G20. Therefore, coding or computer programming is now regarded by many as an essential skill by any aspiring, ambitious self respecting young person in an aspiring nation, and it's been dubbed the fourth hour, along with reading, writing and arithmetic. And in recognition of the new status and huge significance of computer programming, governments worldwide have introduced initiatives to have to. It taught starting from the beginning of the school career in kindergarten through to junior school through to secondary school, and the regions in red in map are just some of the regions where this is happening. So the question emerges is how do we best teach and motivate the next generation in acquiring this all important skill of computer programming. Now there are challenges involved, and the economist has written the subject is so young that teachers and curriculum designers have little pedagogical research to guide them to put this into context. Other subjects such as English maths, Latin history geography have been taught for hundreds of thousands of years all over the globe. So there's a great deal of collective experience of knowledge on how they should best be taught and how people best learning them. In contrast computer programming for children has only been around for the past few years, and there's little in the way of collective knowledge about teaching and learning of them. So I undertook a project to introduce computer programming to high school students aged 11 to you 18 in the UK to build up a computer science department and sure it's fit for purpose with little collective experience of this nature. I've devised my own framework and also my own set of resources, which are in a YouTube channel little anonymous. The approach has been to introduce computer programming using a bottom up approach, rather than a top down approach, the bottom up approach is a tried tested successful and traditional method in teaching computer programming to adults, foreign languages and mathematics have also been taught in this manner traditionally in this approach, the concepts and operational definitions of the concepts are taught before they apply to a problem. Now this is not the only way of teaching and learning. It is not at all unusual that this approach is actually alien to the modern school student who could have predominantly been taught with a top down approach, whereby the problem is specified. And then they delve further into seeing what tools are available to solve the problem. But this approach, nevertheless, being somewhat alien perhaps was well received. And then an explanation was provided that computer programming languages can be thought of as analogous to human languages such as French, German, Italian programs can be thought of analogous to essays, modules or functions to paragraphs statements to sentences and key words to words. The students really did buy into this explanation and from time to time I was asked questions such as are you fluent in the programming in Python. Indeed, parents in parents even said how much their children were enjoying and loving the subject. And the third bit in the framework is that to introduce textual programming language, such as Python from the very beginning, as opposed to block based languages. The rationale for this is that if you look at what students are doing in other subjects at the age of 1112 and 13. In English literature, they study Shakespeare and plays such as Romeo and Juliet and as you like it in math they solve algebraic equations in geography in the UK. Not so long ago, they wrote essays on the advantages and disadvantages of Brexit. So we surmised from this that children at this stage are comfortable with and, you know, can manipulate symbols and deal with sophisticated texts, so they should be able to cope well as with a programming language, a textual one such as Python, we did indeed enjoy great some success with this approach, a good degree of success as per the output and the comments from both students and parents. And we found indeed that 11 year olds found computer programming easier than 12 year olds, we found it easier than 13 year olds who found it easier than 40 year olds who found it easier than 15 year olds. So probably starting properly from the beginning is better, and to introduce these concepts as young as possible. Students felt happier with this teacher led approach rather than a student led approach or independent learning at this beginning stage. And the best students are the ones who of course are motivated to do well in this subject. And as an educator. It is not an understatement to say the ones that perhaps perform better are the ones from a congenial home environment. But this was all going rather nicely and we were in a nice rhythm, where suddenly in mid March lockdown was announced. And overnight we joined the online global and teaching community, we joined an estimated 900 million children in over 100 countries that have been educated online virtually, and a new set of questions and challenges emerged. So these are the lockdown questions arising for online teaching during the pandemic. Question one, how does this online virtual medium of instruction compare with the established were respected in person face to face medium of instruction. Question two, is it possible to engender a sense of competence, confidence and independence to the students using this medium. And question three, is it possible for the students to enjoy the subject via this medium and produce something even more useful. In regards to question one, as how this online medium of instruction compares with the traditional in person medium of instruction. After a bit of soul searching, it was decided that mindset is the key here. And there are two ideas which helped shape our thinking in it. The first idea is that we should figure out what we want before we calculate what we can afford, not the reverse. This is an idea which has been postulated by Irving crystal. It means we should figure out what we mean to do and then figure out a means of actually getting there. The second idea is the medium is the message by Professor McLuhan. It means that each medium of instruction has its own signature with its own strengths and advantages. We need to discover them, exploit them, capitalize on them. Secondly, we need to build confidence and competence in independence with this medium of instruction. So it is imperative that students have working programs, if they are to be feel confident. It was given to teaching students to correct their own errors, especially the syntax error. And, you know, before it was felt that they are too young to do this. And what would happen is that they would, if they had an error, they would put their hand up, I'd rush to them, correct their error, and then rush back again to my seat. So it was imperative they do this themselves. So a couple of heavy duty sessions was devoted to this, and then indeed afterwards we had a test. Now to our sheer abasement, the young students seem to embrace this subject of the syntax error. And Nikita age 12 says, to me the most interesting part was the mistakes. When we made them, they could have been minor but made such a difference. It was interesting to see how that counted, how intricate a system this really is. And Alex age 12 says, I have enjoyed learning how to create a code that creates a random password. I liked working on this partly because when I wrote it out it had a syntax error. This made me experiment, which was very fun. After fixing it, I decided to improve it as well, which made another problem. Now here is Alex's program with the syntax error in class of his own volition. He decided to write a program which randomly selects a card from a pack of playing cards. He had a syntax error in it. Basically, can see playing cards. He's written the function name with spaces. He took it home of his own volition in the evening he corrected it. The next morning at 815 am in the morning, I received a message saying that he's corrected it, and it works so much for enthusiasm. Now, question three, which is to do with how students can produce something even more useful and meaningful. This would necessitate students learning about functions or modules early on in their programming career.  I previously thought it would be quite hard for 11 and 1213 year olds to be to learn about them, and even harder online than it would be on person. Thinking about it, children as young as five, six, seven, they are comfortable with the idea of paragraphs in language, and really the idea of processing blocks is not alien at all. We started by showing students a worked example of how two numbers are added, and telling them how you can pass stator in A and B, and then you call it addition 10, 12, addition 6, 3. So we have examples of the functions here on the right hand side that Alex aged 11 created himself, and we see that he's extended the idea in the addition function by passing in real numbers as opposed to integers, as he was shown. And we show that he's also written a function called multiplication where he is passing in three numbers. And he says, I enjoyed learning about functions and about how to define them so you could access them at any moment. And here we see the functions which have been created by default age 12. You see that he's created two extra functions, division and subtractions. And he's created a function also where strings are being passed. Now it's interesting to know that they created these functions themselves, which negated us or me from actually giving them exercises telling them what to create. They have enough creativity within them to create the right stuff that we want them to create basically. Now we decided to push the limits a little bit more and introduce the students to the concept of modeling and simulation and how you can use functions for modeling and simulations. So this involved an extra piece of news as it were the concept of the external file. So the program reads the external file and then creates the graph so you have another level of complexity with the external file. And we see here, we've used chiffon has used the matplotlib library and she's age 13. And she's created an external file of Fibonacci numbers. And, you know, the graph has created the plotted rather the Fibonacci numbers here. So, going back to the topic of mindset and Irving crystals quote, we should figure out what we want before we calculate what we can afford, not the reverse. And this way of thinking about issues really did help. And we made pleasant discoveries of what it was possible for the children to do, and also along the way the tools that were available. So we discovered along the way that online editors were available. www dot repel dot it where you can share code and students can, you know, as a teacher can take over the code and edit it as well. We started them to make also heavy use of the Chuck functionality in Microsoft teams, not just for chatting, but for passing and code of student to teacher and vice versa. And also, I haven't tested this year, but apparently you can set up classrooms and assignments in repel editors, which will be very handy in the future. Now, here's something for enthusiasm. Peter age 12 wrote a program of his own volition and he said to me in the Microsoft teams chat, Miss, I can't share my screen. So I posted what I did on Python, it generates six random digits to use for an iPhone passwords. I myself didn't actually realize this, although I do have an iPhone for many years. So now he, they are also teaching us as well. So here we have to revisit our original framework and to modify it. And so we see here that the syntax or punctuation as it would be in language is also very important. And it needs to be included at an earlier stage, the learning of the syntax error and syntax. And also the concept of modules needed to be, they need to learn this at an earlier stage, and include, and indeed what I've learned from my online teaching, I will now pass back in my face to face teaching. So here are some of the conclusions and the way ahead, some of the strengths of the online medium of instructions we learn the online medium actually promotes very good listening, which leads to better understanding. The online medium unleashed a healthy dose of creativity from the children or the students and online medium promotes very good structure. In fact, the children commented that this on the online lessons they were getting were from everybody were were actually very well structured and we found that the online medium is actually very unforgiving with poor structure. Point two, in future we can import some of the practices of online medium of instruction into face to face teaching. And, you know, previously, we thought it's a substitute, but indeed it has its own set of advantages. And, you know, thirdly, there are many, many exciting developments we feel that are to come in online teaching in years to come. And, you know, we are probably in version one of online teaching. And the scale of this venture was surely in years to come we will consider this as the greatest experiment in the history of mankind in one of the greatest experiments in online teaching. According to Albert Einstein, he says, I never teach my pupils, I only attempt to provide the conditions in which they can learn. Okay, I have a YouTube channel, Lil Anonymous. Please check it out. If you should so wish. I created a website for high schools children. That's the website name there. You can be contacted by demo at yahoo.com and I will be happy to take any questions. Thank you for your time. Thank you so much, Lillian. So we'll hang up for a moment and we've got a few minutes here. And if anyone has any questions, go ahead and put them in the Q&A or if you want to be able to talk to Lillian afterwards. You can also find her in the Discord Room, Talk Next Generation's Billionaires. So we'll just hang up for a moment, see if anyone has any questions. And actually I really enjoyed your talk, Lillian, I have to say for myself because I do have a passion for education as well or run an educational software company. So it's really good to get notes from someone who works in the, you know, who actually teaches in a classroom environment on more effective ways. I think it is, were you surprised, I'll ask you, were you surprised by some of the things you found with online learning? Yes, I was very surprised. I mean, you know, everybody went to it overnight and rather reluctantly and everybody thought it is actually a, you know, the initial thought that it's a substitute for it. And I was trying to replicate that you can do, you know, replicate things that you do face to face and that it would be a poor substitute.  And, you know, I think in online learning, people are more patient and they listen a lot better. I would not be surprised. Actually, if the students learned a little bit more through the online learning than they did face to face, and they also became a lot more independent. Yeah, I can imagine. Definitely a surprising outcome. There's a lot of books and courses out there that promise to teach children coding. And of course, you know, not all courses are created equal. Is there anything that's really stood out to you in the way of like curriculum, especially if like there's parents who are watching that this is not in their schools but that they may want to, you know, be able to do this with their kids. Are there any resources for that. Okay. I would actually say to be honest. There is quite a bit which is, I think, being created for children. But I actually think take an adult textbook and kind of go through that. You know, I think there's an assumption that children want to play games, but I think in the same way as adults learn. There's one called, you know, a child with an adult Python crash course I can't, I can't remember who wrote that, but it is actually very good. You know, a 12 or 13 year old can actually take that and go through that themselves. And they can learn the fundamental building blocks from above. I have it.  And I have about 12 videos at the moment on computer programming. I've got other videos on other areas of computer science. But yeah, please take a look. That would be a Python crash course by Eric Mathis, by the way, published by No Starts Press. That's right. Yes. And actually, I'll put one other question out there that I think maybe on some viewers minds, maybe the future is, what would you say to parents or the teachers who maybe lack some confidence with this themselves I have heard a number of, you know, educators in both forms say, well, you know, I don't, I'm not really all that confident with, with programming.  What, what advice would you have for them? I would say, well, first of all, ask themselves, you know, how interested they are in the subject themselves and assuming that they do have the interest themselves.  In the UK, we have something called GCSE, and I would say go through the questions in that there are projects in the GCSE, I would say go to the, you know, try the project yourself, and, you know, spend a year or so becoming very confident in it for a year to 18 months, and then you can roll it out yourself having the actual confidence. But I do think that people need to build up the confidence and the fundamentals themselves before they roll it out. All right. Well, once again, thank you very much, Lillian. Really appreciate having you here.