If you want to pump your body and expand your mind, there's only one place to go. Mind pump, mind pump, with your hosts, Sal DeStefano, Adam Schaefer, and Justin Andrews. In this super elevated episode of Mind Pump. We took the elevator. For the first 58 minutes, we do our normal introductory current events conversation. Wasn't really that normal. It was a little less normal. A little less normal. I thought it was enhanced. Enhanced. We were talking about listening to Mind Pump episodes and our archives of fun conversations. Look, if you haven't gone back and listened to some of our old episodes, don't. Don't do it. But if you do, it's a good time. We talk about stepping out of our comfort zones by appearing in video. Adam and I have been doing some videos lately and it's uncomfortable sometimes. We talk a lot about the business in this one. I mean, those of you that enjoy the behind the scenes, we're very transparent about what's going on with us, our struggles with the business, the things that we've overcome. Good stuff. We know the rapid change is taking place in the fitness industry. Fast growth versus steady growth. I mentioned how I've been using Organifi turmeric. I've actually been using it quite a bit lately because I've been pushing my workouts so hard. Now the Gold Juice has it in there as well. Or you could just take turmeric by itself. It's a very high quality product. We are sponsored by Organifi. If you go to organifishop.com, enter the code MindPump, you will get a big discount. Then we talk about the disturbing statistics from the smartphone generation. People have been calling it the I generation. That's a nod to Steve Jobs. We talk about grass fed versus grass finished beef. We had a barbecue at Adam's house with butcher box, probably the best quality meat. It was fantastic. I've had in a long time. And then we grilled up some bacon. Now we got a crazy hookup, by the way.  The hookup we have with butcher box, Joe Rogan doesn't have on his show.  Always. I like that. I think so. No, this is true story. It's true. If you go to butcherbox.com forward slash mind pump, here's what we've negotiated for you guys. Ready? You get free bacon. You get two ribeyes. You get $10 off and free shipping on your first order. So they threw everything at you guys. If you're not drooling, I don't know what's wrong with you. But the kitchen sink. Then we talk about tarantula burgers and cricket tacos. Now you just threw it up. I'm the least. I'm the less pussiest of the group when it comes to that. I don't know, is that correct English, Justin? I think in Adam's dictionary it is. All right, Joe. Yeah, libraries all day. Then we get into the questions. The first question was, how does cannabis, AKA Mary Jane, affect your workouts and recovery? We go off topic on that one. The next one was. Yes, we do. Is it possible to keep and build muscle if you add rest days and decrease your volume?  It was a good discussion there. Then we answer the question, does hitting legs actually inadvertently help you grow your upper body? There's a little bit of a, like that's been going around for a long time, right? Is that true? Yeah, like if you do squats, your biceps will grow. As funny as that sounds, there's some truth to that. Find out in this episode. And finally, we answer the question, what is health? How do you know if you're healthy and can you be too healthy? Very philosophical question there. You got like Aristotle, Socrates, we brought everybody into the mix on that one. We had some fun with that one. Also this month, listen, it's April, right? So you got May, you got April, May, then summer comes along. And one of the things about summertime that you can count on is that you'll probably have your shirt off, we'll be wearing a bikini and people are gonna look at your abs. And if you have nice looking abdominal muscles, they're gonna- Oh, the guys wearing bikinis too, huh? Yeah, you're gonna get a lot of good attention. Now, here's the deal. We have a program called the No BS six pack formula. It is a program just for your abs, just for your core. Normally we sell that program. It's like $57 on its own. Right now we're giving it away for free. We're giving it away for free if you enroll in any maps bundle. Now bundles are when we combine two or more maps programs together and discount them by 20 to 30% off. Our most popular bundle is this super bundle, which includes the most important maps programs. And it's a year of exercise programming. So you follow one program, you move to the next one, you move to the next one, workouts are always changing, lots of video demos, blueprints. It's a year planned out for you. It's what we recommend to anybody that's getting started. I mean, that's the go-to. If you're somebody who's looking for just general health, build some strength, burn some body fat. People want to be super, give them a super bundle. Now if you want to be more specific, you can get enrolled in individual maps programs. If you want maximum strength and muscle, that's maps anabolic. If you want to be able to sculpt your body and shape it like somebody who's a stage, presentation athlete, bodybuilder, physique competitor, bikini competitor, that's maps aesthetic. If you want functional strength, mobility and stamina, if you want to be the ultimate athlete, that's maps performance. If you like to work out at home on your own without anybody around you with no equipment, or if you like to travel and work out, and you want to stay fit as you close deals on the road because you're an awesome salesperson, yes you are, that's maps anywhere. And finally, if you want to fix pain, correct imbalances, or get better movement, that's maps prime or prime pro. And also we recommend that to personal trainers, very valuable tool for you and your clients. Must have for trainers. You can find all of these programs at mindpumpmedia.com. T-shirt time! So we had 14 reviews and we're giving out four shirts. Cool. Look them up. Who gets the shirts done? All right, it's T.Sams, Warrior, Fitness Jacks, Katie, Lauren, 14, CJ Inscore. All of you are winners, in the name I just read to itunes at mindpumpmedia.com. Send your shirt size, your shipping address, and we'll get that right out to ya. Yeah buddy. Happy birthday! Let's be honest, we look back at the, what have we got, almost 750 episodes? That is just- Or more. Where are we at now? That's a luxurious catalog. Who's, Justin, are you still consistently consuming the shows? Not ours necessarily, but I mean- That's what I mean. What?   I mean like there's like a plethora of other ones. He's like, yes, but not our show. He's like, I just asked you for consuming our show. Yeah, no, like our specific show. No, really, so I was talking to Katrina the other day about this, cause she was kind of I'm the biggest fan, obviously. It's not even that, I'm glad that you do. I think it's important that somebody does, right? I think it gives good feedback on things that are working or not working, or that you enjoyed or you didn't. I think you can be, I think you can listen- I only listen to me though, I fast forward to- Right, that I believe. Actually, so I listen to every episode, but I don't listen to the whole episode.  I just listen to our episodes, not with like the, you know, when we interview somebody. Oh, I never listen to. It's true. I have a tough time with that. I haven't listened to a full qua in probably 80 to 100 episodes, just cause I'm with you on that, like I don't need to hear our answer on those questions, cause I already know what each of us would say to it. So it's less interesting to me, unless what I do every once in a while- It's a little bit like lip service. You and I get into like a really good debate, you know? And, or what I- I've been keeping score by- I have a scorecard. Can we get this? We need a board in here. Sometimes I'm not sure if it was good though, you know? And so just a debate period. So sometimes I like to listen to that because I just want to see if I like articulated my argument well, you know? And or to hear your points again and like where you're coming from. So I do like to listen to that every now but I don't, man, I haven't, I rely on Katrina a lot. In fact, I get mad at her sometimes when she stops telling me like- Tell me about the show. Yeah. My girlfriend listens to every single one I listen to the intros, always listen to the intros because I think they're hilarious. I have a good time.  No, no, you know what it is? You know what it is? You know what it is? Okay, a lot of, a lot, actually all of the times we podcast with just us, it's, to me, it feels like I'm hanging out with you guys and we're just having a great time. So if you're, you know, I think people can relate. Like imagine when you're hanging around with your friends, you guys have funny, fun conversations. Don't you wish you could like a few days later be like- Are you kidding? Everybody in here has forgot some of the, probably the best moments of like laughter and conversation that you've probably had. You've had so many over your lifetime now.  I don't want that. Bro, are you serious? Cause you wouldn't go back and watch the bad times. You would go back and you watch the good times. Watch it, yeah, and like zoom in on the background. Think about that. If you had something, which bro, we're getting close to this. Oh, there's contact lenses that record. Well, even that, just not even, that's first person view, right? I'm talking about just in general, you know what I'm saying? Like I think that's coming. It's going to be- People are going to have drones following them everywhere? Yes. Just record it. Dude, that's going to be weird. I imagine watching back your drunk- Drone start videos. Like drunk videos. Great self-awareness though.  No, I wasn't. Hold on. You watched the video. Let's watch this together. Let's watch this together. See this moment, see this look on your face right here?   So let's talk about the positives and negatives of that technology. I think the positives for me at least is if I'm able to record and watch or view back my history, I think my argument win percentage will only go up. That's what I think. I think I'll be able to go back. I'll go back to it and be like, oh, you sure it was my fault? Yeah, you just find a new angle. Well, there's actually a lot of truth to what you're saying right now. That's why I think it's going to evolve us so fast. Imagine if you had the tool. It's really like it's a tool for self-awareness. It's like we've never had a tool really to develop someone's self-awareness. Think about that. What tools do we use?  You know what I mean? Right. The drunk playback will be, imagine that the next day, you will be drinking more. Imagine the next day you wake up, you're like, oh man, that girl was hot that I made out with last night.  She had four teeth. Think about studying for a test. You don't go to lectures or go through questions and go back and reference like, oh, wouldn't you heard in the lecture? There's going to be a lot of positives, right? There will be. But there's going to be a lot of, there'll be some negatives too. There's always, there's always a cause and effect. But what though, what's going to be so... Well, your psyche, I think the human psyche evolved in a particular way for the way we live. And if we make fundamental changes to how we perceive things or remember things, it's going to shake us up because a lot of people don't realize a lot of your memories are what your brain creates around what actually happened. So when they've done study after study on this, and the reason why they do studies on this is because they find that eyewitnesses are so unreliable many times. We'll be like, oh, he had red hair and he was really, whatever. Then they'll watch the surveillance video and they're like, that's not at all what happened. Isn't that strange? Yeah, like something could literally just happen and then whoever was watching it, they try and recite what just happened. And sometimes it's completely not accurate. Forget that.  There's this common, there's this very, very common psychological test. They'll do all the time in colleges and you can find it on YouTube. You can watch it on YouTube. And they'll have people passing a ball around and the goal is to count how many times the ball gets passed. So you're counting it, boom, boom, boom. And at the end of it, at the end of the video, they're like, okay, cool. Did you see the gorilla? Did you see the monkey? Yeah. And you're like, the gorilla. Then they play back the video and while they're passing the ball, the gorilla literally walks through the front of the video. Well, because you're hyper focused on a task. Like you're trying to like count, count, count, you know, the ball bouncing.  Oblivious to the background. Yes. Now think about car accidents. Think about times when people like hit a car and like, I didn't see you. You came out of nowhere and it's like. Oh yeah, somebody like, yeah. Just like, you know, going across the street like walking. Oh my God. That's, you know, if you're not like super aware and like looking outside of that.    You know, if you throw a baseball at someone, just toss it and they catch it. Do you know the math that goes into predicting where it's going to land to catch? Like it's insane. Like creating a machine that could do that would require so much like computer power. Yeah. I don't even know if we have a machine that can just catch something like that. I don't know.  Have you seen the video with the robot? It's like a humanoid looking robot. And then he's trying to pick up a box and the guy keeps moving the box out of the way. So the guy keeps, and then they knock him over. Yeah.  So creepy. What was that Elon Musk video or article you sent over to us just yesterday? What was that? Did I? Yeah.  Who sent that? Oh, Doug, you sent it? What was the article? What was it, Doug? It's just that Elon Musk is warning against AI and there's a video that apparently Elon Musk is going to watch. Yeah. Was it like clickbait? It may have been clickbait. I'm not sure. Oh, did you didn't watch it? Yeah, I've heard that. I watched the trailer. He has. You read the cliff notes? Yeah, exactly. Doug, did you enter your email? Are you on their list now? I am. Was it a sales funnel? He got targeted. Oh, man. So do you talk about the sales funnels? Like, what a process that has been for us, man. Like, there's been, if we talk about, we don't talk about the business that often on air, but talk about the growing pain process of that. Well, I think what was a big... We're talking about cold traffic. Yeah, what was a big growing just period was understanding how the different parts of the business are literally like an email list. That's like your... If you send them a newsletter every week and you do a good job with it, that's a newspaper. Totally different part of the business. No different than when a newspaper was, right? You send them a newsletter every single week and people read it or whatever every day. Some people do it every day. Then you have the podcast. That's like radio. Then you have YouTube. That's like TV. You have all these different mediums and there's more that I'm not even naming, right? There's all these different... Your blog articles that are going out every single day. Yeah, and all these things are different and you have to develop them differently and you can build them. Different people consume, you know, from those platforms. So it's a totally different audience we have to consider. That's the media and mind pump media. Yeah, but talking about this struggle for us personally on that learning that process. Oh, right. It's so different. It's what people actually click on versus what we want them to understand like right out of the gates. Like, yeah, completely. Well, I'll tell you what was a learning curve for me and I know for Adam too, because me and Adam are the ones primarily on the videos, right? That get people to want to get our guides or whatever or cold traffic. I know all of us are very, very experienced in sales and I've never a problem for me to talk about and communicate ideas and convince people that my ideas are good and I always believe in what I'm selling. So that's not a problem, but doing it on video for cold traffic or somebody who's never heard of me or anything like that. So different, right? Completely different animal. So different.  I'm like, no, that's not how I talk. You gotta be relatable, you know?  Oh, it's weird. It's weird because it's different. Oh, it's really different. Well, it's really different. I mean, it's been talking to the marketing team and then like trying to coach us through like this is the order it should go in, talk like this. It's like, it's trying to unlearn something that we've taught ourselves to do for almost 20 years, you know, like I've been learning and trying to improve on the art of communication and sales for a very long part of my life.  I was with yesterday, Doug was recording me.   Oh, you're getting frustrated, Justin. Can I tell you something right now? You need to be around for that. It is the greatest thing. It's like payback.  First of all, I try not to be around you because I know if you see me, it makes you more, yeah, I can feel your energy.  We're all like that. So I go in here in the studio, which is a bomb proof, sound proof studio. Just so everybody knows. Doors closed and I don't hear what's going on except for when Adam gets pissed and starts yelling, yeah. Fuck, blah, blah, oh my God, this is great.  She's actually very, very good, especially when you consider she has zero experience and it's talking to a camera as a totally different animal. It's totally different.  And I don't like, no, no, no, no, no, no, no, no, no. I said, did you see your Adam get so mad? Absolutely not, yeah. Yeah, and I'm like, it's not, it's not, there's nothing natural at all about looking and talking to a camera. None of us got into this with that intent. At all. Think about that, at all. That wasn't even on the radar. Like when we were first doing this and the idea of what we were building, it was always about the podcast of everything around it, so. Well, we knew we would have to, it's just we've never done it. And you never thought about it. Yeah, you don't know it too.  Well, when Doug and I, when we did maps the first time, I was writing a book. I was gonna write a book. So I'm like, I can write a book. I'll put it together in a book. It'll be cool. And Doug's like, no, no, no.  And I remember thinking like, no, I'm not gonna be on video. What are you talking about? I've never done that before. He goes, that's how we're gonna do it. We're gonna do it on video. That's how we did it.  I love it. I love your old videos. Had you not sent that to me, we may have never connected. That's true. We may have never connected. You're like a lot more trustworthy and like youthful. In the old days. I'm just gonna be honest. That's when I combed my hair aside. I dyed it so it's like dark. I have to tell you though, like you're so edgy now. Yeah. It was the first. Hotter, am I hotter? At that point for me. I would think so. At that point for me, it was the first real lead magnet that I had seen literally on the internet that I was like fucking, someone giving really solid good information.  You were just showing me the Maps Anabolic video. And the message that you were putting out there, I was like fuck, this is money. And it was so well done. I wanted to talk to you cause I wanted to know who did it. That's how you brought it. That's how you brought it.  Right. He's like coming up with all these covers for muscle magazines and like an all artistic. Oh, I know, right? Oh, he loved every second of it. One of the biggest struggles right now within the company is also is being able to relieve Doug to do the things that I think he's best at and that he loves the most. But we rely on him so heavily for all this other stuff that, you know, it's a compromise, like all the way across the board, you know? It's like, you just know what has to get done and like the speed at which we got to produce it. Now how is on such another level? It's crazy. Well, it doesn't, it doesn't help either.  Once he gets his hands into it, you know what I'm saying? Which is totally opposite of like Sal and myself. Like we're in the business of delegating, like that's what, it's like, oh, you're good at that? You do that, I'll focus on this thing over here. But you know, it's funny when we first started doing those, I was thinking, because fitness, at least in mainstream, fitness is sold like they're talking to a bunch of idiots, always. In fact, I constantly, people still to this day, it's so condescending. It's true, still to this day, the biggest.  To pay attention. You nailed it, I forget if it was yesterday or the day before where you're like, you know, when we're talking about specialty and people have like all this terminology that's like very specific to, you know, whatever sport it is or whatever like modality it is or whatever, and then they get more and more like quality control about it.  Well, here's what I think. I think it's, we've all talked about this. I think the market is changing. The consumer, let me tell you something right now. Well, I hope for the catalyst for that. Well, I believe we are. The average client today, the average person today is more educated and smarter in regards to health and fitness. They just are. And it's because of the internet. There's more information that's out there now.  Dude, three years ago, three years ago, that's a blink of the eye. Three years ago, if you said eating small meals throughout the day is bullshit, 99% of everybody in fitness and health would laugh at you, okay? Three years later, if I say that in a room full of fitness professionals, most of them will agree with me. There'll be a few of them outliers who aren't keeping up to date and will be like, no, small meals, Burma.  That's in three years, dude. Shit has never changed that fast in fitness up until relatively recently. So I think being, assuming that your audience knows a little more. You've been a thing for three years, too. That's weird. Say what? Justin said we've been a thing for three years, too. I think we just see it super weird. No, we've said that always.  Yeah, exactly. Grabbing onto the coattails of where things are going. But it's true. And I think the average consumer is more educated, a little smarter, and wants to be. And the other thing, too, you want to consider the industry of fitness on a broad scale has really only been around for, I don't know, 30 years, maybe 25 years. Before that, there wasn't huge marketing. It wasn't a big moneymaker. It wasn't a big thing. It's only really been relatively, it's a newer market, my point. It's a newer market. But it's been around now for long enough to where people now are starting to see the, like before and afters.  That looks awesome. So I think that's the other part of it is people are now kind of sick of the old stuff a little bit and they're seeing the old tricks. And so it becomes a little bit more visible. And that's better for us. Well, you saw the reaction once people found out like some of these Instagram models were using Photoshop. Like it was like pandemonium. Like what? Like if there was people coming with torches that was the beginning of the fall of shreds. There was. And when that got caught up, when their athletes got caught up doing that like crazy. And you know what? And the rumor was that it was coming from above and was being taught within the company because so many are doing it.  They were literally trying to model like the magazines. The magazines like the ultimate like airbrush, like Photoshop. They've been doing that for decades. That's why you can't really get mad at them. I mean, he was following a model like that. I mean, it literally is exactly that. It's a hundred percent exactly like that. It's not that. The model didn't change. Public perceptions. Public perception. Yeah. That's what I'm trying to say right now. You tricked me. That's why I was interesting to see the reaction I thought. Yep. That's what I'm trying to say right now. That's why the like fake airbrush perfect is falling out of style. Real, raw, authentic connect is becoming more. You think we have less or more accountability ourselves personally on that? What do you mean? Like, you know, like, do we, are we holding ourselves accountable for making that like decision to go buy a product like that? Or are we quicker to blame others now than what we were before? Oh, I don't know. It's a good question. I think with social media, social media is such a, it's such a interesting reflection of people's behaviors because you can dislike, like, unfollow, follow very quickly. And so you see, it's like such a fast, like I have never in my life experienced without even reading with the person. Before social media and before tech, smartphones in particular, cause smartphones just took it to a new level in terms of access.  Like that 15 minute, you know, they'd say you're 15 minutes of fame is like five minutes now in the public and it can change so quickly. I think it's cause people have more power to like, dislike. I like you, not like.  Like it's, we've literally like resorted back to that. Do you think we're gonna see that? Do you think we're gonna see this like rapid turnover of like Instagram stars that like, you see explode, blow up, everybody. Don't you see it now? It's crazy how like people on the top now or will crash and burn faster than you can even, and look at on Twitter, look at celebrities on Twitter, like old, what I mean by, when I say old celebrities, like old media. This is why I think it's so important. And when we talk the business stuff, like this is why when I talk to somebody about how like slow, for us, it feels extremely slow, right? Like maybe from an outsider looking in, they think it's been fast because maybe you fell into mind pump. You didn't hear anything about them.  But for us, it's been a super slow grind. And when you look at like how little all of our pages on everything, but everything across the board because we've just been doing it organically. And I think the right, in my opinion, the right way.  And it's really hard to build a sustainable business that's going to make you- Yeah, there's like no retention in it. Yeah, there is no retention. You don't have a solid base. It's like building a house as fast as you can without having a solid base. They're very fleeting, right? One of the worst things, you said this a long time ago and I completely agree. One of the worst things that could have happened to us early on is if we exploded out of nowhere without a strong infrastructure. We're not ready. Yeah, I remember this was a conversation we had back and forth all the time and you'd be like, one day it's gonna be like a hockey stick. Everyone talks about the hockey stick and it explodes for us. And I'm like, you know what, bro? I don't want that to happen. I'm scared to death.   You know what I'm saying?  Because we wouldn't have the foundation built for it to be a thriving business that will forever, forever keep going because we're providing so much value to people's lives. You'll never unsubscribe to Netflix. You know why?  You know what I'm saying? But even another side to that too is sometimes that fast growth happens faster than you're prepared for and it actually crushes you. I have a perfect example of this and this is when I was actually running a boot camp and I was doing it through the facility. I was using also the personal train and I had a partner at the time that was, you know, he was doing sort of the marketing and online marketing for me and I was just gonna run the camp for him. I remember this. And so what we did like just, you know, this is right when Groupon came into play and became a thing.  And I was calling my friends that were trainers to come help and- And what ends up happening is they get a bad experience. It killed the business. Yeah, it killed, it literally killed. I told him like, I don't wanna keep, like I can't put my name on this, you know, the quality control isn't there. Like all these people, people loved it. They loved just because like I tried my best to like make it an experience. You taught it a hundred percent.  And I just had so much like anxiety. Yeah, I was like running around. I had them all in these different stations and it was pandemonium, dude. It's ridiculous, dude. And then the rate that you get, you like get such a small percentage when everything you watch is- Literally cannibalize the whole business. It just devalues what you provide. I remember running boot camps at the same time and the area that I was at, there was a ton of other boot camps that were there. And I saw the writing on the wall right away with it. I'm like, this is awful. This is gonna cannibalize my business, if anything. It was a huge mistake. And so everybody, it would be funny because all of us boot camp guys that ran boot camps and girls that ran boot camps would talk to each other about what everyone's doing. And I'm like, no, I'm, and you were watching me grow mine. And it was like I had 10, then 12, then 15, then 20. It was real slow- Natural growth. But yeah, exactly. And that allowed me to do, it allowed me to see things that I needed to implement. And then I got to a point where I had enough boot camps where I could no longer do it myself. Now I could hire someone to do it. Now I've implemented like a structure to what the system, you know, all that stuff. Like, and then I watched- Matters, dude. Oh, they all died. I watched all of them die. And it was like, dude, it was, it was really sad because they didn't see it. And it could turn into this hustle of dropping rates and prices. And I was continuing to increase my rates on what mine was because I was providing more money. Dude, talk about it. Talk about a segment of the fitness industry that we saw explode and then boot camps. Boot camps was a thing for a little while. It still, it still is. Now they're like- But way not. I mean, it's more like a group class, like, you know, with equipment and stuff. It's not like the boot camp where you just willy-nilly go to some park and, you know, just hope you flood it with people. It's definitely not as big as it was, or at least not as popular as it was. There was a period there when it felt like everybody was doing it. It was the answer to the, we got to be, I mean, I got to work during the before and beginning of the dot-com era, you know, and then watch the rise and what it was like. Then it became this thing, like especially in California, it was the cool thing to have a trainer. Like, so anybody who made good money and in the Silicon Valley, dude, it was all over the place. So everybody had a trainer. They got used to that lifestyle and being cool and saying, I got my trainer and then it became, I can't really afford my trainer because everyone's dot-com shit started to crash. Everybody was losing money. So it was the closest way that you could still say I got a trainer that's kind of like, he's my trainer because he helps me and five other ladies, or if you know what I'm saying, like, that was your way of feeling. And then you're paying a quarter of the price, you know, and it was smart for trainers because it's like, oh, now I can convince these people just to spend 200 bucks a month on me or 300 bucks a month and I'll see them four or five times a week. At first you just go to a park, take these people and then eventually the park started getting a little wise on it. I'm like, no, you got to pay. Oh yeah, you got to pay for planets and all that stuff. Because otherwise it was getting crowded. I remember that. It became a thing there first. Yeah, yeah, the city cracked down. Dude, speaking of technology, my, so my son went to this high school, like what is it, where they tour the kids who are about to go there or whatever. So he would check it out and then he got one of the newspapers there and I'm reading this article on this book called iGen. So there's a book, so iGen, i, like iPhone, iGeneration. And it talks about the smartphone generation and the statistics surrounding it. I have never seen this data before but what they do is they show statistics with millennials on particular parameters like hanging out with friends, getting a driver's license, having sex, like all that kind of stuff. And they draw a line from when the iPhone was released in 2007. Holy shit, if I show you these graphs, can we see it, can that pull it up? I wanna see it. Doug, if I forward you all of these pictures, can you put them up on the screen? Just start contrast. Can you put them on? All right, cause you literally see- Did you just interrupt dog shopping? Up. Is that what's going on there? Add to cart. It's on prime right now. What are you doing, Doug? Were you interrupting shopping? What are you ordering there? You do need that drone, so. Oh, he's showing us the article. Oh yeah, no, that's the book. That's the book, so I'm messaging you. Are you reading this book? No, no, no. These pictures were taken from the newspaper which took them from the book. So this article in the newspaper was, I guess this speaker went to this high school and did this talk and went over all the stuff with the kids, but the data, and hopefully when Doug gets it, you should be getting it sent to you via text pretty soon, Doug. When you get it, post it up there because it's like the craziest, the craziest, starkest thing I've ever seen in terms of you can see clearly what happens after the iPhone is released. So pretty cool stuff. So we'll wait till he pulls that out. It's still, it's flying. It takes like an air wave. He didn't get anything. Oh, he should be getting it.  Bro, it's like- You know, you feel so slow right now. They're talking about how awesome it is. So like the first one, the first one is not hanging out with friends. And this is between eighth, 10th and 12th graders. Not getting a driver's license, dating, less sex. There's a few of these that are- I want to read this. Yeah. I Jin's the book. Yeah. Anyway, in terms of cool breakthrough stuff, I'll tell you guys about something else while Doug's trying to get that. So I started experimenting with tumeric, taking a lot of tumeric. So, you know, OrganiFi sends us all those other products. I haven't taken tumeric in high doses. And when I say high doses, I'm taking about eight capsules a day of it. Great for inflammation. Well, you guys know I've been changing my workouts. I'm trying to go outside of my comfort zone. I've been doing heavy. I did the other day, I did 365 pound trap bar farmer walks for 50 yards for speed, which is like hoofing it too. Bro, that's a whole different.  Have you done farmer walks with that much weight? How much? 365. With the trap bar. With the trap bar? I don't know if I've tried to do that before the trap bar. I've done heavy with the trap bar before. It feels like- It's a monster.  If I step for all of this. But anyway, I'm doing all these different workouts. I'm getting really sore. So I started about four days ago taking the tumeric, the OrganiFi tumeric, and I'm taking it with fish oil, which I normally take and because I know it helps your body absorb it. And dude, like significant difference in soreness and stiffness. I feel way looser. Very interesting. So I looked it up on examine.com and the evidence on how effective tumeric is for, or Cucumin, which is the active ingredient on inflammation is actually better than I thought it was. I thought it wasn't- I've heard that like forever. Everybody always mentions tumeric and that's interesting that, yeah, so it's validated through examine, huh? No, it's legit. So I think something like tumeric might be an effective, especially for if you're feeling anxious or you're feeling kind of down because sometimes that can give you sign that there's too much inflammation in your brain, stiff joints, or if you're pushing your workout so hard that you're teetering on that edge like I am of overdoing it and doing the right amount. So are you using it like, you know that old study with like ibuprofen and you know how like some of the athletes that were taking it going into the workouts actually didn't have as great a gains as the person that kind of went through it and then- That's a good point because, but the problem, the difference is ibuprofen and NSAIDs inhibit inflammation from a completely different pathway. I think what tumeric is doing is it's bringing inflammation down to normal healthy levels. I don't think you could like depress it below that with something like tumeric, but still- It's just a natural herb. But still inflammation is a signal. So I'm using it now because I know I'm pushing my body on the line, so I think I'll benefit from it. If I'm working out like super easy and stuff like that, I mean, there's definitely health benefits, but I don't know if I'd be taking eight capsules a day for inflammation. So it looks like you got them up, Doug. Can you enlarge that picture right there? Is that line that- So you see that line going through- So you see that line going through- 2007 when the iPhone was- So do you see that line that goes through? It just takes a total dive. So that's not hanging out with friends. So the percentages on that, and I can pull up the percentages are- Tell me the numbers.  Oh, bro. It does look good. Bro, the iPhone was released in 2007 and the amount of people- The times per week, teenagers go out with their friends, right? It was up to almost three times a week in 1976, took a little bit of a dip in 1980, but then it remained around 2.7 till like 2006. At this point right now, it's down to 2.3 for 12th graders and 10th and eighth graders is down to less than two times per week. That's after the iPhone was released. Yeah, the next one, driver's license. This is a big one. Percentage of 12th graders who drive. In 1976, it was- Whoa! In 1976, it was like 85%.  We're having less sex? Less sex. Well, yeah, you're not going out as much. Bro, that totally counters your argument on the- Oh, I knew that statistic. I knew that. I just thought that sex was becoming less meaningful, but in terms of amount of sex and all that stuff- Well, you would think those would be correlated. If you're- Maybe. Yeah, why wouldn't they be? I don't know. I'd have to dive deeper into that. If you're being more promiscuous, you would be out having more sex. If you viewed it less meaningful? Yeah. Or if you just have less opportunities, or if there's just porn. Are we talking about volume? Yeah. Yeah. Yeah, so check this out. Driver's license, 85% of kids in 12th grade had a driver's license. And that went down to almost to about 75% so far. So 10% drop like that right away. Less dating, let's see, and less sex. Thank you, iPhone. Yeah. It's easy, what it's doing. So you guys know the experiment. Well, it's the natural progression if Ready Player One is where we're heading. Oh my God. It looks a lot like it. Oh, look at the sleep one. Look at that sleep one. I gotta pull that one up. Where'd you get that one? Is that? You sent it. Oh yeah, I know I sent it. Oh, more likely to feel lonely. Depression is on the rise big time. That's kind of scary. Not like- Oh, look at this. Less likely to get enough sleep. Percentage of 8th, 10th, and 12th graders to get less than seven hours of sleep most nights. In 1991, it was 25%. In 2005, it was, it looks like about 33%. Today, 40%. Wow. You know what's funny?  Of course. How important are your relationships with others? The way you start to share, play toys, communicate, all those things, how could that not impact you later in life?  Well, no, this is 8th grade up to 12th grade, so they're a little older, but still, the brain is still developing. Yeah, no, but I'm saying that's now impacting those young of minds. Yeah, yeah, yeah. I mean, this study is showing these age, but those young of minds are already being impacted by all of this technology. Bro, I never see a kid out with parents with their kid without the kid having some kind of Oh, I know. device in front of them. People literally are walking and crosswalk, like looking at their phone. So me and Jessica did this experiment, and my ex-wife was, she's on board with it, where we told our kids that they get a maximum of the whole week, four hours of electronic time, total per kid. So there's a couple of things I wanna achieve with this one, I want them to learn how to sacrifice and save, which they can do. So if they want like a weekend where they spend four hours watching TV and playing video games, they can sacrifice all week for that. So that's cool, but the other thing too is, I think they're just, even if you don't, even though I'm kind of aware of it, because it wasn't structured, for sure my kids were on too long. For sure, any time that I wasn't with them or whatever, that's what they chose to do. So we said, okay, let's make it four hours, which by the way, my son had a big, big problem with. We had to have this long discussion with, and he's like, why are you punishing me? I'm such a good kid. And I'm like, this isn't a punishment.  But we looked at their behavior. Like, how often were they doing their responsibilities? How were they doing their schoolwork? How they were interacting with each other, with us, dramatic improvement. It's actually, it makes me feel terrible because of before. I feel terrible. Now, do you think it's this crazy, like in the Midwest? Or do you think we live in a very accelerated place? Oh no, I think it is. I think it's bad everywhere. It is what?  You really think so? You really think it's like, I think there's a lot of like bubble tech stuff we talk about, you know, being in the Silicon Valley here, but like. Yeah, everybody has a smartphone. So yeah, they're all interacting with it the same exact way. Well, let me ask you this, Adam. When you were, because you grew up out in the sticks compared to me, right? Right, right. Because I grew up here in San Jose. So you grew up out in the sticks. Imagine if you were 13, 14, 15, you know, or eight, nine, 10, whatever in the sticks today. I already know where you're going. And I would probably, I would bury myself in my room. It would have been more, I'm thinking, because there's less things to do. I mean, we had tech then, is it really that different? Because tech then was like the video games, right? Yeah, but it was different. It was the same. Yeah. Well, but I mean. There's just everything's on here. Every generation's gonna say that, right? The generation 20 years from now will look back at the tech now and go like, oh, that's just not the same. But kids are way more on it. But it was, it was, it was just as addictive. I could, I mean, I've admitted playing around the clock with my friends.  But I think back then it wasn't an appendage. You know what I mean? Well, that's where that, now that's the part that's scary is if I had that same fun in my pocket, you know what I'm saying?  It's not only video games, it's videos, it's social media, it's texting with my friends, it's whatever you want, right? Whatever you want that can attract you. Well, this is why that book that you used to tease me all the time about bringing it up all the time, why it was such a powerful read from the Irresistible. Oh, who wrote that? Adam Attler. Okay, thanks. Oh my God, I have not heard that in a while. I'm so glad. We should make it slow. It's because they cover all of this. It's all in the book.  But if you are even interested in this conversation, that book's a must read, man. Well, the way I look at it is this. I noticed a big enough change in my kids that it terrified me because of how long before that I didn't do that, because they're literally different children. And they're not bad kids. They've always been great kids, but they're more interactive with each other. They're laughing. They're being more creative. They're super respectful, less irritable. Like it's, they go to bed and they go to sleep easier. Like it's, and they weren't crazy users. Like I know a lot of kids are. So it's made me have to self reflect and even now my kids and Jessica will point how often I'm on my phone. So I'm trying to make a difference there. Here's the thing. If you have kids, this is the processed food issue of this generation. It's the same thing it was for us with processed foods where people didn't really understand the, we kind of knew it wasn't good, but it wasn't that big of a deal. That's a good fucking, 100%. Because everybody eats, right? And at this point, it's like everybody has a phone. It's like, you know, it's part of the ritual. It's the same thing. When we were kids, parents, you know, they kind of knew processed food, sugar, probably not good, but it wasn't that big of a deal. So kids were just breakfast processed food, lunch processed food, it was sodas, it was hot pockets, it was moon pies. It was, you know, sugar all the time and eat as much as you want, no limits. Now parents are more aware because now we've had a couple of generations and now parents are actually paying attention to what their kids are eating much more than when we were kids. Today the same issue is, or similar, but what's that? We need boundaries. What a great metaphor, bro.  Oh, I think, I'm telling you. I 100% get on board with that and agree with that's where we're heading with that. I think our kids, like my kids' kids, they're gonna be more strict.   Absolutely. Because of, I mean, it's, in the book, they talk about how it's arguably more addictive than like drugs and cocaine. And it's because we've normalized it because it's, it is. And the negatives aren't so obvious. You know what I mean?  How do you know? Well, you passed out and you were drooling on the floor. Like you're using too much tech. What does that look like? Right. I'm interested to see if, I know like people are buying more of these like Apple watches and it's actually becoming a little bit more of a relevant thing just because if they actually have like, I believe the third generation, you can actually take calls. You don't even need your phone, you know, in proximity. You can actually start to take calls directly on your watch. Well.  So I don't necessarily think that's gonna make a huge impact in the change. What I see that's happening with tech is there's three phases and we've seen with each phase a dramatic increase in usage. The first phase was a home computer. So now computers existed before that, but now you have this box in your house that's this computer and computers are obviously powerful and can do all these things. That dramatically increased the amount of time people were on technology or in front of a screen. Then it stayed stable though for a while and it was growing, but it wasn't exploding until it became mobile, which is your cell phone. And then it became, now this is an accessory. Now my phone is like a purse or like anything else or the way it looks and this is why iPhones do so well. I mean, the reality is like iPhone tech isn't typically as good as like Samsung or... I could argue some of the stats on there as far as the relationship building too though. Like I think it's improved. There's some things that have really improved that. Oh, for sure. I'm just saying the usage, you know what I mean? And I think the next phase is gonna be when it's a part of your body. That'll be when forget about it. And that's common dude, that is so common. We'll do it. Well, it's what we do always, right? We're gonna push the boundaries as far as they can until we start to see it, oh shit, okay, that was a little too far. Like that's now causing more damage than it's helping. It's interesting because I think it's gonna pose like the next big massive problem for humanity to figure out. We talked about AI earlier with that video from Elon Musk. Like technology is so powerful and has benefited us so much that we almost assume it can't do anything bad or there's nothing wrong with it. Right, because we created it. And this is gonna be a lesson that we learn. I just hope we survive this lesson, but it could be a lesson that's learned in a terrible way.  Who knows what that's gonna be like? But I don't know, man. Imagine being the guys that are making the decisions to make these things addictive, dude. And you know it. Like how do you go? Like I wonder how hard that- I think a lot of them lie to themselves. Have to. I think you're lying to yourself. Or you're evil. But I think you lie to yourself. Well, it's back to the processed food thing. It's like they're scientists that help to make it more addictive must have felt the same thing, right? Like they're like, oh, we're getting them to, that flavor's so powerful, it's gonna just really hit their palate and they're like, oh, we're gonna get them.  Well, I think at the same time that I don't think, I wanna think they're not evil like that. No, yeah. I think they're thinking, oh, it's so convenient. What's gonna at long shelf life and moms are gonna love this because they don't have time to feed their kids sometimes and all that kind of stuff. Because that was a big one. That was another, I mean, part of that whole processed food revolution was the percentage of moms that went to work really started to go up. And so it drove processed food on top of it. So not only is processed food so tasty and whatever, you had a lot of moms going back to work less time. So now it's like it was a perfect storm, right? Speaking of processed foods, you said something when we were cooking up the bacon the other day about the bacon being a process. How processed is bacon? So bacon can be minimally processed, but it's almost always like seasoned or smoked or it's prepared in a particular way. So it's not just carved off from the pig and then here's bacon. There's something else that's typically done to it, which is why it's got that really salty. Yeah, it feels like it was like a texture thing to that for sure. What is it called, Doug? What do they do the bacon to process it? Nitrate, isn't it nitrate? Brine, maybe? Yeah, it's like they actually have to make it into bacon. They soak it. They have to do something to it to make it bacon. So that's what I was wondering. I didn't know that. You kind of checked me when we were talking to it because I said something on the video and I didn't even, I didn't realize I said it and you came, thank God for you. You covered it. Because I was, we were talking about the pork and I was saying it's grass finished. Oh yeah. Like, because we were talking about beef just earlier, right? Oh yeah, no, they don't feed pigs grass. Right, right. That's why. They feed them everything. You corrected me right away. Like I made that connection, but we had just got done talking about the beef and we're talking about that. We were doing like one of those commercials. Talk about that being how funny we're doing that commercial. So we did a commercial for. I've never grilled bacon either. Like, I didn't know how that was going to go, dude. You should have seen, so we start the commercial off, right? So we did, we just did a commercial for ButcherBox and we decided we're going to grill bacon on one of those little, you know, little tailgate barbecue grill or whatever like that. You guys will see the video soon on YouTube. But anyways, we're doing the commercial. And I, the whole time we're planning this, I'm like Taylor's organizing it. He's running it. Like Doug's, Doug's not even really like having to do with much of it. And I could see the look of concern on Doug's face. And me. As we're getting it all. It's an open flame. There's going to be smoke. We're in the studio. And I'm with Taylor.  We're going to be fine. We're good. We're good. Let's just make sure the grease has got a place to go. Okay, we'll be all right. Worst case scenario, we can open the doors. It was a video on.  It was a video on. On fat. Oh, fat. We talked about fat. That's what it was. We talked about fat. And then it was like, we were, you know, product placement because they're one of our sponsors now.  Phenomenal.  I'll eat it, but it doesn't, it just be honest. Talk about that. Talk about that.  Talk about that, first of all, because I remember, this was a learning curve for me when I started, even just starting to shop organic and buy organic foods way back when. And I didn't really, I figured if it was organic and it said grass fed, then it's grass fed, right? I didn't know that there's a lot, that they get, there's certain laws that allows them to say that and they can still finish the. We gave it grass once. Yeah, yeah, yeah. They can still finish it and feed it great towards the end of its life. I don't know what the exact regulations are, but I don't know it either, but I know they exist. I know they could switch their feed from grass to grain for the last, I forgot, X amount of time, months. Fatten them up for market. Well, here's the thing. So when cattle is fed primarily, only grass, the fatty acid profile is a little bit different. And the meat tastes a little different. I don't know if you guys know this, but back in the day, back in like the 60s and 70s, and I know this because my uncle told me this or my cousin, I should say, told me this. He goes back when we were buying beef at the grocery store in the 60s and 70s, the grain fed beef was more expensive. But that's what people wanted because of the taste, because of the marbling and the taste. He goes, it's so funny now that people want grass fed, but it's the fatty acid profile is different. And typically if it's grass fed and grass fed. How funny is that? I totally believe that's exactly how the market would have dictated it. It's so great. Totally. Grass finished means that the.  That's why we're at where we are, you know? Like that was what everybody wanted and that's what the market changed into. Okay. So what they'll do is they'll feed the cattle grass and then it's the last 90 to 160 days that they'll feed them grain. And the reason why they do this is grain fattens them up differently. It creates different, again, different fatty acid profile, slightly different nutrient profile. And so the taste is a little bit different.  Now here's the thing about butcher box. It's grass fed and grass finished. So it's like an organic. The highest quality you can get. This is about, if you're into health, highest quality. However, when you were grilling on Mike, well, let's see how the taste is. Yeah, I was totally concerned of that. Yeah, I was concerned actually. I could, I could tell a little bit. I could tell a difference. Yeah, yeah, I could tell a difference. But I've, this is not my first grass fed, grass finished. Well, yeah, I've had the opposite. Yeah.  And then also like alternatively have had the grass fed. And it was like a stark, stark contrast. So this was like a very nice in between kind of a palette for that. But dude, okay, so talking about burgers, I have to throw this in there because this almost made me lose my breakfast this morning. Dude, this was horrible. Do you have to see? So there's this company in, I think it's North Carolina that I don't know if this is a brilliant marketing move or if this is just like total click bait or whatever.  Whoa, I don't even want to see this, dude. Dude, I don't want to see that. See that shit? So you know what you win for eating this thing? A free burger. A t-shirt.  You have to eat the spider too? Yeah, bro, of course. What the, yeah, they like season it and they leave the hair on it too. I'm like, at least take care of the hair. Obviously, nobody in this room would do that for a t-shirt. However, what is the minimum amount you would take to eat that burger? I'm already kind of an arachnophobe, like just on a small level. Oh, no, dude. It's making my mouth water right now. It's already turning my stomach, dude. I'm imagining biting into it and it crunches. Seriously, think about it. And then it comes to life all of a sudden. You're the most likely to do it. Me?  Hell. What does the butt taste like? That's probably like all the guts in here. Explode. Come on. That's so wrong. Okay, so what's the minimum you would take? Realist, honestly, somebody walks in right now and says, I will give you this much money.  That's a really, really rough one for me. So I'd have to make a lot of, it'd have to be serious money. Serious? Yeah, serious money. Five grand, wouldn't do it? No. You wouldn't need that for five grand?  You can work a little hard one day. Make extra five grand, come on, bro. I'm imagining it in my head right now. That's too low. 10 grand? Not even close, you're not even close in my radar. Wow. Yeah, yeah, no, it'll be north of a hundred. Oh my, 50 Gs, you wouldn't need that for 50 Gs.  Yeah, I don't know, 50s, I think that might be my threshold, dude. Anything less feels like, you know. Dude, 50 Gs? I could do without it. I could do that. Where I close pin my nose, can I blend it and drink that shit? No, you can't do that. No, you have to chomp it. You gotta chomp it. Can I use mayonnaise? And you gotta eat the whole burger. Which mayonnaise? Okay, well, what area better you get to start with? I would take this. You're gonna ask first, you're going fangs. I already know what I just said. Oh, fangs. You know what I'm saying? I know what I'd do. That is hairy. I would take the bun. Cause I'm watching, I'm looking at the picture right now and it's a bun. We need to send the show notes to Jackie so you put this in. Oh my God. There's a bun, a piece of lettuce, a burger. Don't know why they put the lettuce in there.  It's huge. And then the bun. It's a huge tarantula. So here's what I would do.  Try and like smash it. If you're allowed to do that. And I don't think you, I wouldn't allow you to do that if we're talking money. If I gotta pay you 50, you're right. Stop changing the rule. He's like smashing it trying to be like cheese.  Come on, man. It's already too late. I already said 50 Gs.  I'd take it like supplements. That's what I would do. Oh my God. You know what I'm saying?   As long as it's dead, I wouldn't do it alive. Yeah, but you remember it moving around.  You think I feel bad? Not about that.  Oh, did you guys know? That's all that's all I want. The Mexican restaurant in San Jose that serves tacos, so like, you know, and they look pretty good with the ground beef and crickets, dead crickets, dry crickets in San Jose. That's San Jose? Was that the one that was pushed on the form?  So guess what? Oh, it's like you're alive. No, I think we should. It'll be like a challenge. I'll send that to Taylor. I would much like to eat that than I would a spider. Eat it a week. That would be a good YouTube video. Us eating a taco with crickets. Why are you signing this for free? For free? Come on, man. We haven't even been challenged or anything. Do it for the video. Do it for the views. I'm gonna send it to Taylor right now. You know if I send that to Taylor, he'll make us do it. Yeah, don't you dare. I don't want to do that. That's it right there. What's it called? Mezgal? Mezgal? Where's it at? Look at that lady smiling. It's downtown on second. Just make sure you give me a couple shots of tequila. No, it's San Fernando. Can you look at the- It's not for it. They're not far from us. Yeah, no, it's down the street. Can you look up the, does it have the menu? Of course they're not gonna show the picture of the crickets in time. Oh no, if you Google Mezgal Restaurant, cricket tacos.  It's probably on some, yeah, blog or something. Look at her, she's the lady on there so happy that she is serving people. Oh look, see? Right there.  No. I don't know, man. I'm cool on that. You're not gonna do it?  I had a hard time- Give me some tequila. I had a hard time doing the cricket chips that we got from Thrive. And you wouldn't even know it if we said anything. Huh? You wouldn't have known had we not said anything. No, it just- Sifted a little legs to get out of your teeth. It's just weirded it being crunchy. And I just imagine crickets being crunchy.  Do you get mad?  Can you return it? You know what I mean? Hey, I want my money back. I know, right? Oh, it's brilliant. It's brilliant, yeah, cause that was a big thing. You got a food product and there's bugs in it. Of course there's bugs in it. That's a good question. How do you test for that? Cause most of the time they have- The FDA just gives them a pass. Yeah, they're just like, any insects in this? Fuck! The whole thing goes off. Just littered with cockroaches. Right! They're just like, hey man, we're selling bugs. That would be the hustle for a company like that. That's the hustle. We could do it. I imagine crickets are more expensive to get than with cockroaches. Everyone would give you cockroaches for free. I would imagine so. Right? Multiply. Cockroach chips. So how funny is that? Cockroaches and crickets, I have no idea. I'm totally guessing. I'm sure have similar nutrition. What's the stigma? I'm sure they taste similar. That's what I'm saying.  What if I may- If you're just an insect company by day and you go collect instead of like killing the insects. It's because of how they live.  Cockroaches. We could totally just tell people, hey, we do free cockroach removal of your house. Yeah. And people be like, nope, thank you. You're the next germinator. You're just like, thank you. And we're getting free product eating against people down the street. They told me, because they do marketing for insect people and stuff. He said, you know what he told me? Insect people? We are germinators. We're exterminator. Thank you. Insect people. I'll do our leader. Why weren't you there to save me earlier? They're making all these weird, mandible noises.  Oh, go invest someone's house? Yes, invest someone's house. Oh, that is the dirtiest thing of the years. Can I say something now? And they call them up. Hey, does anybody need an exterminator? What is wrong with people, dude?  Like, actually kill someone? You infest my house with bugs? You're going to get a beating. That's the same guy that walks around with a syringe giving people AIDS. I mean, the same guy. That's the same guy. That's a tough parallel. Come on, it's on the same level. Not as good of a metaphor. Just a little extreme with that one. Jess is like, damn, Sam had a good metaphor. I'm going to come up with one. I got to trump it with this one. Hey, guys, you know what traffic's like? No, it's like AIDS. You're like, what? No, it's not. It's just like AIDS. I mean, all these T-cells trying to. Oh, my god. No. You went with it. You went with it. I'll go, I'll go. Stop, Jess. Stop right there.   When you, because my house got robbed years ago, right?  Oh, did you see the stat on the rob? The robbery thing on the, that we talked about? No. On the forum. Oh, 60%. Yes, 6040. Get away. 60% of bank robbers get away.  That's why they never talk about it. Hey, hold on a second. You can't, you can't talk about it. I'm going to show you guys some math right now. The odds of starting a business at 60. Yeah, you're more successful. Is that your better order? Dude, my mind, you said some things, Sal, right? That one blew my mind.  What am I doing? And I want to start a business. Way better success.  You're like, son, let me show you the stats. Your success rate's about 30%. And you're not even going to make that much money. Like here's some movies. Here's Point Break. How would you like to double your percentage of success? And I know you'll be rich after. Mission impossible.   Isn't that fascinating though? I mean, I was so fascinated when I first heard that. You just, I never thought that. I figured they all got caught. I don't remember where I was going with that. I was going to say something interesting. I don't remember. Totally hijacked him. Well, you said robbery and that pumped in my mind. Oh, my house.  Hey, you know, there's been some break-ins in the neighborhood. Oh, now I'm in it. I'm in a state of hypervigilance.  You know what I'm talking about. I wouldn't like your grizzly bear. Everybody's a suspect. Bro, I'm looking at like people walking by my house. I'm like, kick that motherfucker. I bought a crossbow about a sword. It was ridiculous. A crossbow and a sword. Who buys a crossbow, dude? Who buys a crossbow? Somebody who's thinking like... Would you like playing World of Warcraft at the time? No, I'm just thinking like that's a gangster way to take someone out. It's a good murder weapon. They're going to be able to trace it, right?  Plus for zombie apocalypse, you don't run out of bullets. You just get the same one. Legendary status. I watch, you know...  That's for sex. That has nothing to do with the crossbow.  And I'm looking at them like, you motherfucker, you came and did this to my house so you could sell me insurance or alarm company. Oh, yeah. Dude. Oh, so bad. You're on that level. Anyway, that's the worst. This clause brought to you by OrganiFi. For those days you fall short on getting your organic veggies or whole food nutrition, OrganiFi fills the gap laboratory-tested certified organic superfoods to help give your health and performance the added edge. Try OrganiFi totally risk-free for 60 days by going to OrganiFi.com. That's O-R-G-A-N-I-F-I.com and use a coupon code MINEPOMP for 20% off at checkout. Our first question is from Tristanator. How does cannabis affect your workouts and recovery? Well, I know how it affects podcasts. What did Taylor respond to this question? Higher reps? Oh, yeah. Higher reps. That was a good line. You don't do more reps, but your reps are higher. Indeed, indeed. Boom. So cannabis, that's an interesting one because the jury's kind of out still. And what I mean by that is, so there's been studies to show that cannabis reduces reaction time, power output, and speed, but you also have a lot of athletes using cannabis for their training and some people saying it's a performance enhancer. Now, one of the things about cannabis is painkiller, anti-inflammatory, but it also is a consciousness alterer.  So I don't think that's a good idea, but I think a little bit, because I've read articles written by high-level endurance runners, and I've talked to people, our podcast lets us talk to all these high-performing athletes, and a lot of them will say when they're doing endurance sports or they're doing things that are repetitive like running for miles or swimming or something that's just kind of repetitive but not super high intensity but more moderate intensity but for long duration. I've heard a lot of it. They're saying it works well. You mentioned that it works well for them. I could see that because Jiu-Jitsu can definitely turn, not always, but it can definitely turn into this moderate intensity, like long duration endurance game, especially when you're high level and you're going against someone else at high level. It's like chess and it's like, you're definitely exerting yourself but you're flowing, you're going a little slower, you're conserving energy and so I can see how cannabis may benefit something like that. Do you think it's possible to smoke too much and then blunt the recovery process at all? I think it'll reduce inflammation but it may as a result reduce the signal, that muscle building signal, that adaptation signal. That's something that I'm thinking about. There's a lot of bodybuilders that use it post-workout, right? Yeah, this is also one of those things too that I think it's going to be to each their own because we're so uniquely different with stuff like that, just how everything affects everybody's body a little bit different. I don't like using cannabis at all for anything to do with my training. I use it for other purposes. What about cardio or mobility? That'd be the only time I would think it'd be awesome. Mobility and stretching is a whole, definitely a performance answer for me. Just the little nuanced ways of moving your body under a nice low intensity feel to it would be, I feel would be a good fit. Yeah, I could see that. I could see sauna. I could see all those things but when I think of workouts, I think of like training, right? I wouldn't want it for a high intensity training session. Yeah, any sort of training, like lifting. If I'm lifting weights, I'm not... Have you guys tried it? Oh, yeah, I have. Yeah, because I had a buddy that when we were first getting in the cannabis industry, and remember, I was like anti all that shit, so I wasn't using or trying any cannabis at all, you know, just 10 years ago or maybe 12, you know. And my buddy used to do it before he worked out. He loved it, and I tried it because it made a couple times with him and I was just like, nah, it ain't for me, dude. I'm already such a focused person when I'm lifting. Like, I totally tune everybody out. I've got my headphones on. Like, I feel very connected to my body when I lift. Like, I don't need any distractions or anything that doesn't help, could pull away from that. Yeah.  To me, it's like, because I've definitely tried it and worked out and I lose that hard power strength edge that I get when I work out. My mind might trail off a little bit. Now, I've tried it with like focus sessions, mobility sessions, trigger sessions, low intensity, like go into the gym and get a good pump and a stretch and that kind of stuff. Then it works great. Like, if you're going to the gym and you're going to go train, you're just going to try and squeeze the muscle, isolate it, stretch it, use machines and cables and that kind of stuff, then it's kind of cool because you're in this different space. But if I'm going to go after it, terrible. I've done it before and it's like I can't push as hard. I'd rather have caffeine. Like for me, the ultimate free workout, anything is a stimulant. Yeah, caffeine's great. Yeah, it's got to be a stimulant, right? Yeah.  It's that same. I mean, even that's why I listen to like really heavy music and I understand like what it does to me.   So your brain's almost halfway there already, because you're being flooded with the music. Now, here's something interesting about cannabis that I'm starting to learn relatively recently. This is obviously a subject I love learning about and so there's two cannabinoid receptors in the body and cannabinoid receptors are where cannabinoids attach to and cannabinoids are a particular class of molecule and our body makes its own cannabinoids so they're called endocannabinoids because they're in your body. One of them is called anandamide but there's also phyto cannabinoids which are found in plants like cannabis and they look similar and they fit like a key into these receptors. Now, the cool thing about these receptors which I've talked about before is these receptors, they're G protein coupled receptors and those kind of receptors are targeted by pharmaceutical companies typically because when you can activate them they tell the cell to do something inside the cell. So they're a reliable type of cell that you want to target with medicine. So like the opiate receptors I believe are these types of receptors. But the cannabinoid receptors are a version of these G protein coupled receptors that are one of the most, if not the most abundant in the body. So it's literally everywhere and we've identified two of them. They're CB1 and CB2 receptors and THC attaches to, I forgot which one of them but those are the receptors that cannabinoids attach to. Now, here's the thing about CBD that's really interesting because CBD is a cannabinoid in cannabis and we know that CBD doesn't make you high. It's non-psychoactive but it does have these medicinal effects. It does have anti-seizure effects. It's got, it's pro-neogenesis so neurogenesis I should say, excuse me, where the brain creates new brain cells. It's got all these positive benefits but it doesn't make you high. Here's what's interesting about this and I'm learning more about this more recently. It doesn't attach to the CB1 or the CB2 receptor at all. So it actually doesn't attach to those but what it's doing is it's making your available endocannabinoids. It's making them or it's opening up more receptors or it's increasing circulating levels of your natural, one of those two things, of your natural cannabinoids. So CBD is interesting because it doesn't affect the cannabinoid system in the sense that it doesn't attach to those receptors. It just increases or improves the way your body uses its own cannabinoids which is kind of cool, right? So something that I think is fascinating about that is if you're trying to go off of cannabis you may start to feel withdrawal because any time you hammer on a receptor the body adapts and will down-regulate those receptors or reduce its own production of something similar. If you're trying to go off of cannabis what you might want to do is just stick to CBD because that can make the transition so much better because it makes the system operate. I think it would make sense the way you would taper off caffeine like the similar way. I do that with my cannabinoids because I'll go and if I catch myself or it's been weeks where I've been consistently smoking then I'll just... And this is part of why I like to and I know it's not the healthiest way to consume it but why I like a joint is because I can see I get relatively the same type of strains I have a thing where I cycle through about six different types of strains and I bounce around. So I treat them the same way too. What that does it keeps me from getting used to that strain and so the same potency is kind of consistent so you know like oh it normally takes me one hit to feel this way. Now it's taking me two or three and then you notice such a taper down. So then I look at it like that because that's all I need is like one, two and I'm good and it kind of sets me at ease. There's definitely a sweet spot. Oh there is. Like when you go too much it's not... definitely not going to benefit anything. Then you're incredibly high you can't even get headaches from it. And then you're also just pushing it up there I think you get adapted to it faster and then now you have to smoke a whole joint and you're smoking all the time just to feel that same feeling. So here's something else interesting about cannabis since we're talking about workouts, recovery and all that. Cannabis has been strongly connected to now in several studies with lower body fat percentage and lower fasting glucose. So there's pharmaceutical companies right now GW Pharmaceutical is one of them.  No, they're investing in studying cannabinoids and as potential treatments for diabetes or pre-diabetes.  This may be why it's good for the brain in some ways as well because they're showing that there's also it prevents things like Alzheimer's. So it's not like a big commercial for cannabis. Here's the reality. It's going to be an individual thing and you can definitely use too much cannabis and too much cannabis is that amount is less than you think. A lot of people are like, oh, I don't have it every single day and I only have it four or five days a week. That's probably too much for most people, to be honest. So look at it that way. Next question is from Jazasaur. Is it possible? New favorite name. I'm just picturing it right now. I'm a Jazasaur. Is it possible to keep or build muscle by adding more rest days and decreasing volume for a while after having overreached? That's a really good question. It is.   Yeah. I mean, that's a good sign that you were doing too much before. Oh yeah, 100%. But this is, I mean, if you're going to decrease volume to, I think you not only are not going to build muscle, but you're probably going to see, you're going to atrophy a bit. It's just inevitable. I mean, you had got your body adapted to taking on that much volume and therefore it responded and built all this muscle. Now you realize you're overreaching and now you try to back it out. Well, yeah, you're going to, it's like what we tell people that need to lose weight. Like they've been hammering their metabolism for so many, it's like, yeah, six months is going to go by and you're not going to lose any weight. Like it's just, it's unfortunate to hear this, but yeah, it's inevitable you're going to lose it. I think if they're over-trained, that'll be where they can build muscle. If they're so over-trained. That's the only situation I feel like this is applicable to them. And they're saying overreaching, which I'm assuming, you know, I know that term's been thrown around like over-training. Look, I've experienced this. I remember specifically where I would follow a routine. Look, I'll tell you what, here's a great story. The first kinds of workouts that I did as a kid when I started lifting weights were the ones that I pulled from Arnold Schwarzenegger's encyclopedia bodybuilding. And Arnold put in the back of that a beginner routine, intermediate routine and then his championship routine that he did when he was competing as Olympia. Now, which one do you think I picked to do? I did Arnold's routine. And Arnold's routine was a double-split routine. That means he trained some body parts in the AM, some in the PM, and he hit the whole body three days a week, and every body part got between 15 to 20 sets per workout. So think about that for a second. So much volume, dude. And I did that, by the way. You just lived in the gym. Bro, I was in my backyard. I would go lift after school and then I'd lift again before bed. So I'd do this double-split like that. So it was like two or three o'clock and then again eight or nine o'clock at night. And I'd take shakes and do the whole thing. And I got some results because I was a beginner and I'm a 14, 15, 16-year-old kid. But then my body just plateaued hard, like no more progress. I wasn't super muscular. I think I'd gained like 10 or 12 pounds on it and that was pretty much it. And nothing else was happening. Then I started reading about this bodybuilder who competed against Arnold in the 1980 Mr. Olympia and they had this whole controversy. But part of the controversy was this particular bodybuilder who seemed very intelligent. His name was Mike Mensor. Mike Mensor, excuse me. The reason why it was controversial was because his training was so different from Arnold.  And Mike Mensor was one exercise to super ultimate failure and beyond per body part once per week. And that's it. So his workout was literally, you know, if I'm doing a chest exercise today, I do one set. I go to crazy failure, throwing some partials or some force reps. And that's it. And I'm doing anything else and I wait till the next week. So different. And Mike Mensor, he looked super muscular. His brother Ray Mensor was super muscular and crazy and they followed these workouts and they were promoted by Arthur Jones who was the creator of Nautilus Equipment and he showed KC Viator making all these. So it was a whole marketing to win this marketing war. So I bought Heavy Duty which was the book that Mensor wrote and I followed that routine where I did one set to failure per body part and I grew. I gained like five to seven pounds of muscle in a very short period of time and I know why that happened. It's because it was a totally different stimulus.  Rest is another variable in a sense if you want to stack them all together and these acute variables whether your intensity, volume, whatever. It really matters how this person built up that volume too dude.  You're going to step down because you've decreased the volume so much and you've been accustomed to that that you'll see but you'll take three steps back to take four steps forward you know what I'm saying. Have you ever done that though? You've never done that where you've backed off a little bit and you're like whoa I got more growth because I was doing too much before. Yeah I have I think there's cases of that but I think there's also I think it's important to mentally prepare yourself that that's not your goal at that moment is your goal is that I'm not changing like you might have been as a key young teenage boy but if you're somebody who's putting this together that oh my god I'm not going to lose much I need to back off a little bit like you need to back off regardless if you lose a tiny bit of muscle along the way because it'll benefit you long term. Well here's a good example it's like the time it's like when I learned not to go to failure I decreased my intensity a little bit I got muscle you know what I mean so I wasn't going as hard as I was before which theoretically you would think oh you're going to lose muscle but instead I gained muscle I think that there is a right amount of volume and frequency and intensity is extremely individual from person to person there's general you know I can generally say the average person should hit their entire body between two to four days a week okay four days being this like great recovery ability decent genetics been training for a while two days a week probably the closer to beginner intermediate type of person I think total volume for the week you know I think anywhere between six sets per body part all the way up as high as like 30 sets per body part for the whole week and we can do this you know all the way down so I think you got to figure out what that number is but I also think that that number changes as your circumstances change your body changes too right like you know if you're if you're all super hard into training and you're doing all this volume but now you're not sleeping as much because you have a new baby you'll probably do better by doing less because your body can't handle as much Next question is from Michael Salzel does hitting legs actually inadvertently help you grow your upper body that used to be like something that used to have been said all the time when we were in the gym when we were younger I remember saying hearing guys say that like oh man you need to squat if you want to increase your bench I got to hear a guy say that like oh yeah you want to get a better bench you got to squat more and be like shaking my head like wait a second how does that work that doesn't make sense to me so there's a the law of irradiation dude I don't know if that's the law that would talk about that I know that that in terms of you'll be stronger in terms of recruitment not necessarily in terms of muscle development but could that contribute to to growth in some maybe small form there's a localized that's why I think it does I think it does part of it yeah I think that's why it's an old kind of wise tale that's been said in the gym for a really long time that doesn't make a lot of sense at first glance the deeper you dive into it I remember when I really really started training my legs overall I gained like it wasn't like this oh I started squatting now my bench all started going up it was just like no I was kind of stuck in a weight and a strength on all my muscle groups for a while and then I started to put a lot of energy and focus into building like a really strong base and then I watched everything else go yeah so there's two things that well there's a lot of things but there's two main things here that happen when you work out with weights there's a localized anabolic effect and then there's a just like a systemic effect or non-localized in other words through the whole body so if I work out my bicep really really hard the majority of the adaptation the majority of the anabolic effect is going to be on the bicep but there also is this body this across your whole body yeah the systemic effect that happens in the entire body that is anabolic and makes everything kind of want to grow a little bit or everything now the legs represent fully half of your body so it's I use the bicep as an example but if I didn't hit my biceps would it make a huge difference on the rest of my body I mean I'm sure if we had like super sensitive like high-tech equipment we maybe can see something but probably not going to make that big of a difference your legs oh yeah that's half your body that sends a big in comparison in comparison it's a not to mention a lot of the exercises that are staple for building your legs also have a lot of carry over into other muscles too so you're getting the frequency aspect of you know if you get under and you barbell squat 200, 300 plus pounds you get the work on your core your back your traps your shoulders your forearms you're resisting your load behind your back dude I remember your arms are contributing and your chest is trying to present itself up so you are contracting yeah and that plays right into the frequency theory that of making sure I mean those muscles are getting activated and at an intense level with a major amount of load you don't think that stimulates oh I remember the difference in my calves like my fucking tiny calves went from you know worse to less worse when I started squatting I wasn't even adding any more volume or any more frequency to my calf training but just because I started squatting more and because that's what's grounding me and that's having to stabilize and you're stretching it as you get into a really deep squat absorbing a lot of those that's the word and there's a global effect and the local effect is the target area that you're training the global effect is affecting everything else in your body and your legs represent such a large mass and you're not talking about one body part you're talking about all of the largest body parts on your body your quads your hamstrings and your glutes are huge the only other muscle that can compare in size would be maybe your lats and that's pretty much it but in terms of sheer I mean it's it's just so much so you train them so much as on your legs but then you get this relatively large global effect in the whole body because you're working out half of your body with resistance I had a summer it was the summer after 69 I think it was it was from let's see it might have been sophomore to junior year or freshman to sophomore it was one of those two but that summer I said I'm going to put on as much muscle mass as I possibly can and I was going to the YMC and I'd already been working out for a while and it had to have been sophomore to junior I'd already been working out for a while but I had actually made I had met some power lifters who taught me how to squat and deadlift and I remember them telling me like dude you want to gain weight like you're not squatting you're an idiot and these guys were all massive so I'm like totally going to squat and deadlift I gained that summer this is for a how old are you from sophomore to junior year 16 maybe I gained 16 or 17 pounds on my body which is a shit ton of weight to gain in the summer it was insane and everything blew up so my legs a lot of that weight was on my legs and you guys know that my legs the one genetically gifted body part I have is my upper thighs but I remember my shoulders grew my biceps grew my chest grew yeah everything really tripped the same thing happened to me when I started doing team morning workouts my junior year of high school and I gained like 10, 15 pounds of muscle just out of nowhere and I'm like it's just I mean such a loud signal we need to overcome these forces oh I would argue that somebody who did nothing but like barbell squatted all the time every single day of their life just barbell they would have a very muscular body all the way around yeah who would have the more muscular body the guy who only deadlifted or the guy that only squatted oh for sure you think so oh for sure yeah yeah no chest well I don't know maybe there would be a jab to Sal and you did that like this motherfucker how do you think of that dude right right Sal right Sal whipped his head around I thought dude that was a jab was that a deadlifted jab he always talks about a graze that's like a subliminal one I guess that was an even yeah wow I'll own it I will own that you mean mean guy next question is from Bridget Donahue what is health how do you know if you're healthy can you be too healthy I don't know what that last part means yeah I don't know if you can be too healthy you know what I think you could be too neurotic about being healthy for sure and that can be mentally unhealthy so I can make that argument but then again you're not healthy is overall right you're mentally unhealthy that's why it's like a total philosophical question yeah exactly it's a conundrum what what is health what is time here's the thing when I if I were to define health because yeah you could define it and say oh it means you're you know free of sickness or you have good lipid you know panels or you're mobile or you're strong or whatever the way I would look at health is is your quality of life excellent like would you consider your quality of life fulfilling meaningful something that you would consider like truly optimal health for yourself well then now you've hit that pinnacle and that's different from person to person like for me you know maybe rarely ever enjoying you know sweets or pizza or foods like that maybe for me that's optimal health because for me that's my best quality of life but someone else may value those things so much that they're like you know I'm not going to walk around at 10% body fat or I'm going to hold a little bit more body fat and I know it's not the greatest it has everything to do with your value has everything how you put value on it because if you can look at somebody who is neurotic and is eating food all the time and they never go outside those boundaries and you may look at them and be like oh my god that's so unhealthy because mentally how neurotic you have to be that but maybe that person values and they love it and they absolutely love it because maybe to them when they eat like that they sleep better their sex is better their relationships are better all these things are so much better in their life and they look at it like that is not even a sacrifice to me I could go have a beer with my buddy every once in a while I like to have some cake every once in a while I like to do some things like that and not feel guilty about it and that's part of being mentally healthy for me even though it may not be serving my body at that moment like I think it's all about who and this is going to be individual and different for everybody I think with health you have physical health that's kind of easy to quantify right like we could say like mobility enough strength to do what you want to right but if you like to lift heavy things maybe you should be but strong enough to ward off osteoporosis or strong enough to do what you want to do right you want to have endurance or stamina enough to do what you want to do you need to have everything working inside you correctly yeah organs got to be healthy all that stuff that's easy and then there's mental health like are you free from mental illness anxiety paranoias are you generally do you have a nice balance of happiness with mental illness can you process things well but then there's another component that I really only now I'm really starting to see the power of and that's spiritual health now spiritual health I think can mean a lot of different things for people it could be like the modern you know the modern religious you know people that would be who are the ones with the crystals and they don't say God anymore like nobody's like God help me it's like the universal you know religious or people who just they go on hikes and they sit in they admire the wonder and the awe of nature whatever that's spiritual health I'm starting to realize is it's like you have to have that is a very important part of your health just like the mental and physical part but and it's not mental I used to think it was kind of mental health but it's not mental health is totally different it's spiritual health is what gives something as purpose it gives meaning totally and if you have all three of those and all three of those have a good quality for you I would say you can consider yourself in good health I think if one of those things is off you know you may be like super physically fit super physically healthy but you're neurotic like you said Adam about nutrition your mental health isn't isn't so good right or maybe you've got great mental health you've got great physical health but life is just you don't know why it feels gray it doesn't feel like it's this like you're not leading everyday thinking like there's this purpose or this meaning well then you know that there's a spiritual side there that you may be missing and then the physical one that's super easy right you can go to the doctor get tested or you know notice your own movement or stuff is painful but I mean that's pretty much it and I think if you focus on those things and really the only way to focus on those and understand those is to consider yourself someone worthy of you know quality in those types of things worthy of the quality of good quality of those factors then you're it's going to be hard to ever reach them because all of those require sacrifice like if you want good physical health it's going to require sacrifice it's going to require sacrificing expediency sacrificing you know sometimes the now in the present temporary discomfort you know lifts and weights you know all these things factor in all that mental that's also going to require you know sacrifice because at the moment I may be sad or depressed like my parent just died or I just got divorced or something terrible happened I lost my job well I could just say I'm going to take drugs I'm just going to take a bunch of drugs feel happy or if I have that mental health I can say well that's probably not going to benefit me I'm going to process this I'm going to let my mind heal I'm going to think about things a person worthy of you know that kind of work because it takes work then it'll never happen if you consider yourself someone that's worthy of those types of things like I'm somebody that is worth sacrificing for well then you then health is you know in your future good health good total health is in your future so if you go to our show notes you can see all of our episodes listed by the minute pretty much so you know and whatever when did you know Adam make that joke or Justin make that scientific fact say what go to you can see it on the show notes and go and see the time stamp and go find that part of the episode it's on mindpumpmedia.com and it's under the podcast section of the tab thank you for listening to mind pump if your goal is to build and shape your body dramatically improve your health and energy and maximize the rgb super bundle at mindpumpmedia.com the rgb super bundle includes maths anabolic maths performance and maths aesthetic nine months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs with detailed workout blueprints and over 200 videos the rgb super bundle but at a fraction of the price the rgb super bundle has a full 30 day money back guaranteed and you can get it now plus other valuable free resources at mindpumpmedia.com if you enjoy this show please share the love by leaving us 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