Alright. Where? Right here? On the other side. Do I look good now? Hi. Hi, how are you? So please introduce yourself. Yeah, my name is Nate Butler. I'm the Director of Community here at Peep Design. We're based in San Francisco, California. This is our first time at U-Fibers. And you're very famous for this one, right? We are very famous for that one. What happened with this? So yeah, this is our carbon fiber travel tripod. The entire selling point behind it, of course, is not only is it, we believe, a lot more well-designed than packed once you pack it down. So you can see here, if you'll give me a second to actually retract all the legs. It's pretty small. Yeah, it's very fast. It packs down extremely small. It's about that big. So you can fit it basically in a water bottle pocket on your backpack. So that's one of the main draws of it. And it only weighs 2.8 pounds. So it's extremely light. How much is that in real weight? Real weight in kilos. I suppose in kilos that would probably be about 1.2, 1.3. Don't quote me on that. Quite light. A really quick mental math. It would be something along those lines, yeah. Very stable. Extremely stable. An interesting design for the head. And you said a lot of them. Yes, a lot of them. So yeah, we have a really interesting design there that this allows you to, sorry, I didn't lock those legs down so I'm struggling a little bit there, but this allows you to rotate around that ball head, of course. And then we also have a pretty unique locking mechanism on our plates. So it's just this rotation right here that locks it down and then that's not coming out. So this is definitely, I'd say, one of the products we're most known for. Our first product was the capture clip and you're probably familiar with that as well. It's for mounting your camera on backpack straps or your belt and then it's a quick release mechanism so it pops right in.  And you have a bicycle you're showing here. Yes. Are you working with a bicycle? Yes, so we actually did a collaboration with Open Frames. It was a 20 frame run. 17 of them have been sold. We kept two ourselves for domestic and international trade shows. And then the final one we'll actually be doing a giveaway with. Unfortunately, I don't know the timeline on that, but at some point, you know, I don't know the exact weight off the top of my head. If I had the ballpark it, I'd say, I mean, easily under 10 kilos. Am I allowed to try to lift it? Yeah, absolutely. All right. Let's try it. We try to lift it. I can show you a really fun trick if you'd like, which is, so one of the big reasons we're at this show is to show off our mobile ecosystem, which is of course all these products that you see right here. It's also our newest one. And one of the really fun things that we do with that is to show off how strong it is. We put our phone on the bicycle mount and you can lift it above your head. Cool. So it's not going anywhere. Is this bicycle going to do for sale? The bicycle? Unfortunately, no. All the ones that were for sale have been sold. There were only 20 of them total. And we still have two. And the third one we're going to be raffling on. Nice. All right. So it's very exclusive. Yeah. And then what are you showing here? Yeah, so this is our line of mobile accessories. It's all essentially built around this, which is called SlimLink. So the driving force behind SlimLink is this little square right here, which is surrounded by an array of magnets. So those of course allow for magnetic connections with things in your home and office. For example, our wireless charging stands. This is not a real phone. Otherwise it would have shown up that it was charging. And then where you need a much more secure connection, that's where this comes in. So that would be on something like your motorcycle or your bicycle or even we have this Creator Kit, which is sort of like an action sports mount. It's compatible with all GoPro mounts. And for that, you can see it pops right on. It's just one like that. It's even no look once you get used to it. And as you saw on the bike, it's not going anywhere. But then there's a button on either side. You only need to press one of them and then it comes right off. So all of our motorcycle mounts have built-in vibration dampening that had 130,000 miles of testing before it even hit the market. And then we have our universal bar mount, which is oscillating. So this is great. Say you like rent bikes a lot when you travel or you just have different bikes you want to switch it between really easily.  And then in addition to that, it also has another hook that lets you get it out of the way so that it doesn't look ugly on your bike. And then this is our out front bike mount. This one is much more rigid, a little bit more streamlined. And then in addition to that, we've got our motorcycle mount as I said, which is a bar mount. And then we don't have this one on display unfortunately, but we also make a stem mount. So if you have a hollow stem on your motorcycle, you can use it with that as well. Do you do mounts with the car and stuff like that? We do. Yeah, absolutely. So we have two versions of that. We have a charging car mount and we have a regular car mount with no wireless charging. And of course the reason being, say you have a phone that doesn't have wireless charging, we don't expect you to pay the money for wireless charging if you're not even gonna be using it of course. So what is really unique about our cases is even if you don't have a MagSafe-enabled phone, our cases, if you have a Samsung or a Pixel, will give that phone magnetic MagSafe capabilities. Of course, it would be quite the magic trick if we could add wireless charging. Unfortunately, we can't do that. But it'll give you all the magnetic capabilities so you can even see here, of course, not on my phone. But it still has all the same capabilities of MagSafe when it comes to magnetic accessories.  You can see right there. I'll go anywhere. Cool. California. Yeah, based in San Francisco. Yeah. Right there. And I guess it's a roadmap with a whole bunch of stuff happening in the future. Yeah. For the tripod. Right now, there's not a new one on the direct horizon. It is in the works. Unfortunately, I can't really promise a release date. If you're familiar with our brand, you know that however long it takes to make the absolute best thing, we do that. So sometimes we'll hesitate to give you a promise on our release date. But definitely something that is being worked on internally, but probably not in the extremely near future. Cool. Awesome. Yeah. All right. Absolutely. Yeah. No worries. And if you're doing such cool, like innovation in the market, 100% very happy. Yeah, we like you said, this is definitely one of the products we're most known for. And like I said, I think for good reasons. Yeah. Yeah, I don't I can't recall top my head if it was our highest. But if it wasn't, it was definitely close. Yeah. Yeah. Yeah. Yeah. Yeah. So the travel tripod did really well. Yeah, absolutely. Thank you so much for coming by. All right. I don't personally have one. Arna, do you mind if I give you yours? Yeah, actually, I haven't been printed yet. But but this is for my co-worker Arnaud here. If you'd like, I could go and write my email on this for you. I don't have one of my own. Oh, yes. Yes. You can watch the video there. Awesome. Thank you so much. Let's walk around here. These holes with lots of stuff happening right here. Hey, hi. It's awesome to do video with you. Sure. Do you want to talk about some of the accessories you have here? Yeah, what what channel are you from? I'll give you the card right here. Okay, nice. It's live. Okay. It goes as demand on demand also after. Okay, sure. Okay, cool. So please introduce yourself. So yeah, hi, I'm David. We are here on the Xtreme Mac booth. If I 2022 happy to be back after the COVID. So welcome guys to our booth. We just released our new X Mac Pro, allowing you to charge multiple devices, your Apple Watch, your Apple Watch, your AirPods. It's not plugged here to the wall, but and then your iPhone as well charges straight. Everything together. You can charge the whole family of devices. Exactly. It comes with the wall socket, the cable. It's made from Mac safe. It made for Apple Watch. So 100% certified, very good looking, made for I look made from aluminum, the base. So very, very good design in unique. So that's one thing we have a whole line up of Mac safe accessories, holders, bar back, cases for more or less some requests. And also we have a so that's about the new things. Are these all over Europe, all of the world are? Yeah, all over the world. Let's say not 100% discovered. Yes, yet, but working on it. And so feel free to contact us if you want to. Where's your company based? So the company is based in Luxembourg.  What do we see on the top there? So it's a type C docking station. So very successful with the home office setup, you know, you put your laptop on top of it, one connector type C, and then on the back, you have multiple different ports to, you know, to empower your your computer. Cool. It's cool to be back right at the exhibition. Yeah, definitely a game changer to be meeting people in person. Alright, so the office. So yeah, it's a, you know, variety over accessories. So here we are showcasing what we do for the iMac. So we do sell a lot for education. So iMacs are selling well. So we have very good looking and the robust mice and keyboards for that. We've a type C adapter that, you know, allowing you to have extra ports on the on the front of your iMac. For some reason, you went to sleep mode. And yeah, we have also foldable keyboard Bluetooth with, you know, different features, including a trackpad, cables, chargers, a lineup of type C adapters in the hubs. And the whole lineup here. We also have launched a green lineup made from recycled packaging, natural material partially at least for for the product. So easier to recycle. And we found a program called saving the Amazon. So for every certain amount of product we are selling, we are financing trees in the Amazon. And the prices are good. Prices are great, not more expensive than the normal product, certified normal product. Cool. Yeah. And one more thing, we are exclusively distributing another brand, the US brand is called Flipstick. It's a great mobile phone accessory. So basically, it's for all the content creators like you guys. It's something you paste on the back of your phone. You have different colors, of course. And the idea is just open, open it and paste your phone anywhere you want, any surface and you can film yourself and take selfies, videos, any side you want. So it's magnetic. It's a it's a special technology, patented technology. It's a sticker that you can paste and wash and use it as many times you want. Oh, yeah, it's not going to get worse. It's not going to get worse. Yeah. And you can just clean it. You can use or use it as a stand. So if you want to watch a movie or anything like that, in the train. Is it lizard technology? From the lizard. Ah, exactly. Yeah, you could. You could have a bit too short, but you can even put it like that. And you can film yourself. So yeah, you're welcome, right? Yeah, sure. Right here. Okay, any thanks. Hi. Welcome back. Is it possible to do you? Yes. Yes. I'm here for you. Any questions? So please introduce yourself. Okay. Hi, my name is Julian. I'm the CMO of Zendor. Thank you for having us. And you have lots of cool technology around here, right? Very relevant and in demand. Oh, yeah, certainly. We're actually very proud to announce the super based V is actually our new product. This time at EFA. Yes. So what is that? Well, take a look at here. So the super based V is actually the whole smart home energy storage like storage ecosystem. And with this unit, it actually comes with the semi solid state battery, which is the most advanced battery technologies right now in the industry. And the door is only one and the first one to introduce this technology into our market. And solid state. It's a semi solid state battery technology. And with this technology is not only about the safety, but also has a great, great support of a capacity, meaning that each unit over here has 6.4 kilowatt hour. And with our smart panels, that you could integrate two units at the same time. So this is actually comes as a module like with each unit carries out four batteries. So the whole ecosystem over here with a smart panel integrates two units and each unit has four batteries. So in together we actually have 10 units or adding up that gives us a great support of a capacity up to 64 kilowatt hours. Meaning that if there's actually an electricity blackout or like outage, it could really support you for a whole week. All right. Each of them, how much capacity is one of these? So each of them has 6.4 kilowatt hour with the semi solid state battery technology. And the door we're also introducing another battery version, which is the life pole. In that case that has 4.6 kilowatt hour in each unit. Is that a lot? Oh, yeah.  Certainly, certainly. Yes. Like I said, with this whole capacity, if there's an outage, then even though it really depends on the actual consumption of our users, but we have done our calculations that normally for like an independent household, we're most likely will have like maximum 25 kilowatt hour consumption. So in this case actually with our 64 kilowatt hour capacities, who actually support us when there's emergencies for for up to week. Up to a week. Yes. That's cool. And I see in the floor there's some solar. Is that also your brand? Oh, yes. Right. What do you see over here is actually a 201 solar panel. Well, with the SPV, we actually comes with a 400 watt solar panel. Is this one? So with this with the 400 watt solar panels, what we could actually deliver, which is the fastest recharging is actually 3,000 watt. It looks to be easily to fold it up. Oh, yes. Yes. Actually, the whole design here is really about user experience. That's also what the door really cares about. So over here is actually all like foldable. And it's very easy to carry. You can see like a handles over here design. All right. Cannot buy four or five of these and put them on my house. Oh, yes. Bad idea. No, it's not bad idea at all. Actually, right now, having a solar panels at home, just in case if you don't have like a roof solar panels, that's actually a great idea. How is a power compared to roof solar panels? Well, that really, well, that really depends because this one comes with a 400 watt, but with the roof solar panels, there are actually many other options, right? So it really depends on what is the actual consumption. But you can connect several together. Right. I mean, this one, yes, you could actually combine ways as many as you want. If you have a big yard, you can actually get it to like nine or 10 panels. Yes. But they'll get broken if there's rain or snow. Well, yeah, this is not, this is not like waterproof. So you do want to take care of these babies. You don't want to make them waterproof? Oh, well, I think it's all like, we're still working. Cool. Yeah, I just had a little drop. Oops, really dropped on the internet. So yeah, well, okay. Well, this one is actually, I really like the idea designs over here. You got those wheels, you got those handles. It's easy to carry.  All right. So this is actually designed for outdoor activities. But again, I think over here with our SBV, since it's a new product, then we also support outdoor activities like for RV users, for example, in that case, actually, the whole system supports that in a perfect way. Our satellite battery, meaning the battery itself actually independently works for RVs, because we actually have Anderson port over here on our battery. So for RV users, if there's a need then solar panels and with one battery that actually suits you perfectly. And also for the EV users, in this case, actually, with the smart panels, we could charge two EV cars at same time, both at level two charging. You can charge a Tesla? Oh, yeah, right. Or only Chinese electric cars? No, not only like like Chinese electronic cars. Actually, over here, we support all the standardized electronic vehicles. So with the whole smart panels, as you can see over here, we also comes with the EV charger. But of course, you can use your own EV chargers, you know, as long as the adapter works, but anyways, you can find it easily, you know, to adapt to this. So with this whole EV charger, the tables, then you can actually showcase here, you can support the EV charging. And over here with our smart panels, you can charge two EV cars at same time. So just in case if you have like more than one EV cars, you really have to line up, right? And other than that, our main unit over here could also take the could also charge which recharge from the public training stations. What's the price for all these different things? Very good questions. Well, right now, we're going to launch the new baby, the SBB on Kickstarter by end of this month. So we're actually making a great deal this year for our backers. When we're selling right now with a super early bird price, and with some good, very good deal of a coupon, we actually have this one, like about something like a $3,000 US dollars. And for a live version that comes with a 4.6 kilowatt hours, it only costs less than $2,000 US dollars. Are they many competitors in China doing this stuff? Or you are like, very special? Well, I would say I definitely see like, there's definitely like a growing, like a growth in this market, right? There are more and more players are in this, you know, in this market. But I would say the world we're actually very confident of what we're doing. Right now with most of the technologies were actually the most the industry leading, as I said, for a semi solid state battery, because in this industry, that's what really matters, right? That's the heart of the device. So we're actually the only one introducing the best most advanced battery technology. And other than that, we are really considering for the our user experience. So in this case, we have a built in dual voltage. So actually, for our most of the users, we don't really think they need an extensional cable to switch it on and off. In this case, you know, for, let's say for our US users, then we have like 120 volt, as well as the 240 volt built in in our unit. So that actually supports it perfectly. And other than that, our recharging hour is also quite fascinating. Because with this big capacity, we can actually recharge with AC outlets, with AC input, as well as a solar input, all together up to 6.6 kilowatt hour, just in one hour. So that is actually also very fascinating. And how about the recharge cycles? It will last for many years. Yeah, the life cycles. So just be, we just want to be very precise on this, because we have done our test as well. So for the semi solid battery, for the semi solid state battery versions, the life cycles is like three thousand, three thousand. And for a life flow version is about six thousand. All right. So it sounds like a lot. Oh, yeah. And it sounds like it's better priced than the Tesla Powerwall solution. Well, it's yeah, I mean, it's slightly different for the Tesla Powerwall, because they're actually stationary batteries, right? But in our case, it's actually portable. It's portable. So and other than that, there's also like a difference because we understand right now the regulations and also time of use is also kind of like a headache for most of our users. So just by taking that also into our considerations, for most of the gas or fuel generators, let's say they will probably most likely have their inverters as well as a power inlet. In that case, RSBV could actually use as a plug and a play device. It's like an appliance. So with one cable, you are ready to go. And this is good for the RV market? Yes, yes, actually for the RV users. This is actually with a unit as well as our batteries with our solar panels, the whole recharging time. So I think for the RV users, it really by the time of the charge, the recharging as well as the frequency of the charging. So in that case, with our actually fast recharging technologies will really save a lot of time of our RV users. Cool. All right. Thanks a lot. Thank you very much for having us. It's very exciting to see a solution coming with the batteries in the home. Well, yeah, I think I think right now, you know, people are really concerned about the whole price of energy, right? And also, when that is really about electricity bill, it's actually getting quite a, you know, crazy right now, it's really like a headache. And I think what we're actually looking for is really about the independence of power. That's also something the door wants to, to, I mean, to support. You know, actually, what we are providing over here is to making sure that we help our users to have the availability as well as the accessibility of the energy whenever, I mean, clean energy when and where they need it most. So that's why we have the home backup whole system, as well as the portable functionalities. And most of our products, actually, the design wise, it's actually very, very user friendly, meaning we have also the motorized wheels. Because those batteries with the baby, I have to be very friendly speaking, it's quite heavy. But again, with our ID designs, it really helps them to move it around quite easy. Cool. Awesome. Thank you. And hopefully, if there's Germany or some other country places of order for five million pieces, you can make them. Oh, yeah. I mean, as a matter of fact, most of our backers might know that at Kickstarter or any of the crowdfunding projects, sometimes you might wait a bit long, right, for the products to get delivered. So the door, we're actually very committed. We're definitely a serious player. So what we're going to do is we're going to actually have our SBB start our mass productions in October, meaning that for our first backers, as soon as they get that place order, as soon as we close all of the projects on our Kickstarter, they will be able to receive the products, like in one month after the close of the project. Cool. Awesome. Thanks a lot. And the background of the company, is there many years of working in industry? Oh, well, yeah. I mean, the door we established in 2013, we started as the mobile power. So like the power banks, we actually had one of the very niche power bank that was like very versatile. That's how we actually call it. We actually made a very great, I mean, we actually had a great success in a lot of people who are really a fan of the power banks, know, probably know about the door. So I wouldn't say like we're new in this industry, but definitely right now in the home power energy storage industry sectors, then we're a startup, right? So, but again, I think the door, we know what we're doing and we just want to make sure we do the right thing and in the right way. Is there a lot of customers in China for this? Well, right now, the different, I mean, it's quite different because in China, I think the scenario, the real-life scenario is slightly different. So right now, I think for the U.S. market, Japan market, and also as the European is the most wanted markets. Cool. All right. Thanks a lot. Thank you very much for having us. Thank you. Where am I from? Puerto Rico? Was it live? Yeah, it was live. It's live and on demand and it's still live. I have a multiple cameras and the front camera coming back down here. I think so. It's a... It's a company that you'll look up. Yeah, it was great. And actually, we will post it as a separate video and if you want, you can spread it on social media, different views, you know? Like, Facebook and you can like this video. Use it on your car funding as part of your two nights. Tomorrow morning, we'll do a second video. Right now, it's just kind of down. But right now, it's day three. Yeah, we start with power back. Yeah, 29 minutes into the video, day three. Is there any drop frames, people watching? Is it live going smoothly on there? On the YouTube, I'm a little bit worried about my pitch rate. It's too high. I'm just going to try to lower you a little bit. To see if I saw some drop frames happening a bit in there. I'm hoping there won't be too many drop frames. So this way. I'm going to find bigger and only should be in here. How to do a video with somebody? You know, if I can interview somebody at the booth? Someone. Who wants to be in front of you? Possibly. And it's highly. So maybe the school will stop here. OK, then. The detector or power bank, everything. So I have maybe someone to stand by with an anchor. It's already your topic, sir. Yeah, what do I need to do? Yo, yo. Hey, what's up? Hi. You can talk a little bit. Let me give you my card. So it's going in here. It's live on YouTube. And then. Yeah, I'm filming there. Yeah, streaming with three cameras.  OK, OK, yeah. Cool. So what do you want to start with? I can start with the accent. And please introduce yourself. Yes, I will. So I. Hello, welcome to anchor. Do I look at here? Yeah, my name is Sabrina Yang. I work for Anchor Innovation. I am the go to market leader for Soundcore. And today I want to tell you about Soundcore products, our latest product. This one is Sports X10, as you can see. It's our latest TWS products that comes with a beautiful year hook, which is very, very soft. The year hook rotates 210 degrees. So it's very easy to put on your ears. And it's very stable when you work out. It's also very compact. And it has IPX7, so basically super waterproof. And you can jog in the rain and no problem. And it has also a very beautiful dynamic driver. So the red housing that is focusing on bass. So it's a strong base to boost that workout energy of yours. So that is our product that just launched two months ago. How is it going with the Soundcore? I bought one, it was quite great. Yeah. So you have good quality, good price. Yes. And all over Amazon, everywhere. So Anchor Innovation is an Amazon native company. So most of our product goes on Amazon first. But we're getting a lot of attractions, a lot of consumer-like products, great reviews from the media. So now a lot of retailers are also selling Soundcore. And we have a really big team doing innovation to offer consumers. So the idea is to offer consumers great sound experience and it does not have to break their banks. Did you have to partner with Bang & Olsen or Bose or how do you do it? We have our own R&D. So we, our R&D comes from big brands. I cannot name them, but our R&D team sit in Shenzhen, China. Work really hard developing into our own driver. So like, for example, our highest end ACAA driver is our own in-house development. We also have 180 patented in-house technology, only for heavens. So that is, yeah, that is the sort of the technology around Soundcore. We want to offer consumer great sound quality. About the, I think it's called Live.2 NC, something like that. Yes, so actually that one is great product as well. But we have a successor that just came out. Good that you mentioned it. So it's the Space A40. These ones is the successor of the Dot 2 NC. It's smaller, more compact. And it's got NC also. Yes, it's got active noise cancellation with SGS certifications. So up to 98% noise filtering. So it's a really, really strong AC. And the battery life. Even better than mine. Better than yours. So time to upgrade. Time to upgrade. Time to upgrade. I've got not twice better. No, no, no, it's not. But it is really strong with AMC. And the, so Space Series focus on creating your personal space. So we want to help you to block out noise for the longest hour. So this one has a 50 hours battery life. It comes in three colors. How does it come from? Sometimes I'm using this Sony. This is Link. Quite expensive. It's a Link Bud. It's a 4,000 something. XM4000? Double VF1000 XM4. XM4, yeah. Are you better? So it's a different driver. It's a different driver system. Sound quality for Sony. They really focus a lot on the high travel. But this one is a dynamic driver. So the base will be stronger. So it's really, and it's also customizable with a different EQ. I think in terms of the form factor, this one is lighter. And it's more comfortable to wear for long hours. Nice. And I think Sony was selling them at like 239 or something. Exactly. Are you the same price? No, so this one is only 99. 99. And you would actually argue it might be better. I wouldn't want to argue that because I think sound is very personal. But the quality standard should be on part. And with this price point, this is definitely the best noise cancelling with the longest battery hour you can find in the market. Yeah. And here at your booth, I look around. There's a lot of different things happening. I see something called UT, Anchor, I see Nebula. What's happening with all these different brands? So under Anchor Innovation, we have, yes, many different brands. Soundcore is the audio brand. Ufie Security is our security camera, Babycam. We have also Ufie Clean, which is for the home appliances. We want to create different voice for different type of audience, different customers. And that's why we create different brands for different identities. Are there some of these elements you want to talk about? I am only responsible for audio product. But can I also tell you? Maybe you should have a look. Yeah. I tell you this one. Yeah. Because you mentioned Sony, right? So this one is, I can say, confidently, it's better than the latest Sony XM5 over here. Better than fine. I will say it is, because we tried it, and it's really pretty amazing. It's super comfortable. The battery life is super long. Also, active noise cancellation, up to 50 hours time. So yeah, the proposition is for long-haul travelers to use in airplane. You can also try it out. There. Yeah. It's great sound quality. It's very, very comfortable. Sony's got a cost of $400, $500. This one is $149 retail. And you're confident you are saying you're quite sure most people will find it better? Based on our research back home, our RD team strongly believe this one has very promising sound quality. Yes. And you developed it with secret partners, I'm joking. It's a Shenzhen company, no? Yes. We're based in Shenzhen. Yes. How's it going in Shenzhen? Any news? There is a little bit of outbreak at the moment. A little bit of nervous on the streets? I don't think people are nervous.  So I honestly don't know because I'm not there. I don't talk to them. So not daily. I think they should just cancel the whole corona thing and let people come. I think they should. I think we should. I agree. How's the factory making this? Is it a huge factory? I haven't seen it actually. I cannot tell you. I really don't know. But what I know is our RD works really hard to develop our own technology in terms of comfort, design, industrial design, driver application, that is all in-house. Yeah. All right. Somebody's asking if you're Taiwanese. I am. You are. It's just like some people recognize them in the chat. Is there any chance you want to show something? Do you want to show the vacuum cleaner? It looks cool. Do you think it's new? It looks cool. These are hybrid products. So yeah, these are hybrid products that basically vacuum and mop. Yeah, so this one will mop as well. Do you think there's a lot of maintenance? Do you have one of those at home? Is there a lot of maintenance? No, I have one at home. It's amazing. It keeps my face clean, very clean. Nice. I also like this little vacuum cleaner. Yeah, I mean, it's a bigger one. Yeah, it's really handy. That one. And I think this one is also really cool. It has the cap to store it away. And this one has a bin so you don't have to empty the compartment every single time. So that's really handy as well. Yeah, that's one. That one is also like a wet and dry. Nice. And when we look here, there's lots of security cameras, all kinds of prices, I guess. It's a baby camera. Yeah. That's a big market. Yes. I guess this is our European success story. UP Security is doing really well in the European market. I guess the best selling feature is no monthly fee. And it's very easy to use this cloud thing? Yes. There is no cloud. So it's home-based. So you have local storage. So it's very secure. Can I connect it to your Google Drive or to your Amazon Drive or something? I don't know. I'm not the best person to answer this. And here, I really like those projectors. Do you think there's some new projectors happening here? Well, so these two are the current products that's available already in the market. This is our capsule 2. Very portable. It's got built-in battery. It lasts for three hours. So good for one movie. This one is the Mars 2 Pro, also portable projector. And then that one is the latest one. This is our laser product. Home cinema products. Laser DLP, maybe? Yes. Laser 4K? Yes. Laser 4K. Yeah, but it doesn't have built-in battery, so it has to be plugged in. And it's got Android TV platform as well. It's 1.999, 4K. We have a 2K version, which is 1.799. We should do some kind of crowdfunding to see if we can have 5 million customers and get the price down to 4.999. We did crowdfunding on that one. It would be so crazy. This kind of product was really so affordable. We did actually crowdfunding on that one. I forgot exactly how much we got in the end, but it was really high amount, same as our 3D printer. And behind you, I see the world's number one mobile charging brand. That's a cool number to have. What do you mean number one on Amazon? No, we actually mean number one worldwide, offline and online. We're very proud to be the number one brand in charging. Yeah, because our GAN technology, I guess. That's the latest, huh? Well, we have already GAN chargers, but latest is the Prime, the GAN Prime. What is the GAN Prime? You will have to check with the product manager. Yeah, there's a product manager over there, right? Yeah, he is the GAN Prime. And the powerhouse is also something that we just launched very recently. Is that the powerhouse? Yeah, the powerhouse. It has a solar panel in the back. Yeah. So you can have one of these to power your whole house? No, if you want a party, you need a party speaker. Party speaker. Yeah, and some of our party speakers can connect up to a thousand speakers together. Really? Yes. So you can actually take out the whole factory and have a party. Does Anchor do these parties somewhere in Europe? Actually, so we are going to be at Lollapalooza. Lollapalooza, the Berlin festival, music festival. That is in the end of September. So if you want to go, you will see Soundcore. Like the whole festival will be full of your speakers all over the place? No, no, no. We are sponsoring. So in terms of branding, you will see Soundcore speakers and Soundcore headphones. You need to convince them that they need to put thousands of their speakers all over the festival. So wherever you go. I think we should. I think we should, yeah. All right. So we need to check about your Gantt Prime. Let's check right here. How that works. Hi. Hi. Hey. Which camera do I look like? You have one of those. I need the camera you want. Okay. All right. So what's the Gantt Prime? Gantt Prime is basically the updated technology for... It's material, basically. Let's start over with it. So basically back in 2018, just come closer. Yeah. Anchor was the first one to replace silicone conductors on PCB board with material called Gantt or gallium nitrate. So that's the two-year-old product. It's 20 watt. And this year we introduced in 30 watt. So actually if you cannot close your roof, 30 watt is just slightly bigger than 20 watt. So basically Gantt is the material that allows us to place components on the PCB board closer to each other by reducing size and basically providing you more complex charges on the market. So those charges that you see are 20 watt, 30 watt, and 40 watt. So if you go to 40 watt, that's enough to charge your tablet and MacBook or laptop. And basically that's what helps Gantt material to do. And then if you move to Gantt Prime, that's a new lineup for all-in-one charger. So, you know, that's a 65 watt, 120 watt, and 140 watt for MacBook user. So for example, if you're an Apple user and you have iPhone, iPod, and MacBook, that's essential for you. You just take one charger, carry it with you on a business trip, travel occasions, and that's enough, right? Instead of carrying three charges, you have one. If you're a Windows user and Android user, that's a charger that we would recommend for you, 120 watt Gantt Prime. And basically that's essential charger for you. And if we have, you know, your users that have MacBook Pro 16 inch that been launched last year, basically that's another product that we can suggest to them.  I have a couple of 100 watt power banks in my bag. I thought it was high. Okay. This is the highest. Yeah, it is. 140 watt with technology called PD 3.1. It's actually that technology supported up to 240 watt. That particular product is 140 watt. It's enough to charge. Well, the most hungry device on the market is MacBook Pro 16 inch, right? That's enough for it. And actually we have a tricky thing here. You know, for those that are not happy with Apple chargers, we have an increase in output. Then you have a little animation. Are those angry eyes or bikini? I'm not sure. You can ask your users about this. Okay. How much capacity is in this? 24,000 mAh. 24,000. All right. So you are number one in the world and this is going to keep you in that place for a while. Yeah. Well, you know, based on the retailer's sales, yeah. And the prices are good for all these? Absolutely. We have a broad range. Started from series three, series five, series six and seven. So we have products from 99,000 euro, 99,000 and up to, you know, whatever it is. So we can address, you know, all the price ranges. Awesome. All right. And there's a big power house at sea right here. And this is, how much is the price? 1,699 euro. It's 1699. And how much power are you? You get in there. So basically, talking about capacity, it's 1,200 watt hour. And it's 1.5 kilowatt or 1,500 watt output power. So you could run your house with this? You can. You're essentially... Not very long time. Well, if you're using it for only lights, you can survive for two, three days. So you can charge it with your solar? You can. Right behind. So for example, if you take the solar panel, anchor panel, you can hook it up to the power house. You can do the big power house like this one, seven, five, seven. You can hook up up to three panels. And for example, that's a LFP batteries. It's a little polymer batteries that allows to charge your power house faster. And also the battery integration is not that serious. And you can charge it from zero to 80% in less than one hour by court or with a solar panel, you can do it in four and a half hours. Cool. Awesome. So you're bringing solution... And all these chargers, I always wonder how safe are they? I'm a little bit afraid that... I don't want to start a fire in my house. Yeah, sure. How often is there an active power charger starting a house fire? So basically, anchor been on the market for 11 years and we have technology, what is called multi-protect. It's an 11-parameter technology that measures current temperature over it in all these parameters in real time to make sure that all the charging process is done in a safety manner. So rest assured, anchor chargers are safe. Cool. All right. Thanks a lot. You're welcome. Thank you. All right. Yeah. What do I say? 100 views. Oh, it's possible. Yeah, it's possible. Yeah, it's possible. Thank you. Thank you, right? Thank you. Okay. Oh, cool. Yeah. Yeah. Can we have your card also? Yes, cool. All right. All right. There. All right. We're going to here. Okay. Hello. All right. Sure, not a problem. Feel free. Okay. Okay. Let's go. All 25. If anybody's watching in the live YouTube video, please write a little message. Hopefully, somebody's watching. My arm is supposed to hold it more steady when I walk. And I got the 16-ohm. I think it's over there. It's going to be over there. It's going to be over there. This is the gear I use. The live stream. 99. But this is also a great decision. Yeah, this is this. And I don't think it's going to be very good. All right. Again, we'll come back to IFA. It's been three years of weird front stories. Front scenes and everything. But now everybody's back. And the whole industry is back. And it's not going to lock down again. Sure. How's it going with drag friends? Hopefully not too many. Let's go and make a little video. What about you guys? R&B. I'm staying in R&B. I'm right behind here. Hey, good morning. Are you busy right now? Yeah, so you're feeling live? Live. If you don't want to do it right now, we do it in five minutes. Up to you. No, we do it right now. I will have to leave quite early today. Cool, perfect. That's why we came running. This is new? Yeah, it's live. Have a look. This is a selfie camera. You have to be from Roboco. Yeah. And here's the wireless camera. Connected to this one. And it's connected three HDMI inputs. And it's live streaming. And some guy is saying, it's Italia. I don't know why. We think you're Italian. You're not Italian. Okay. Can you speak Italian? No. No? No. You try. I speak Italian. Okay. Italy. I love Italy. Okay. That's good. Can you hold one of these awesome devices? And then restart. That's so cool. Sorry, I interrupted. No, I don't want to be in. You don't want to be in? Yes. So because it lights up, you don't have to be in the light. It can be right there, right here. You want me to sit or stand? Stand is okay. I suppose that you use yourself. Okay. So my name is Andro Col. I am working for Onyx International, a company, a 15 years old company focused on developing e-ing displays, e-ing display products. I've been working for this company for six years. This is my last show. So this will be my last introduction of the products. This is emotional moment. Yes, it is. It is very emotional because the first videos that I did were with you in Hong Kong. And actually in this time, in these six years, how many millions of books have you sold? I couldn't tell now. I couldn't tell. I don't have my numbers here, but we sold a lot. In these six years we expand in different markets. We are at present in more than 55 countries, US, throughout the whole Europe, Southeast Asia, Oceania, some parts of Africa, South America. So we've done a pretty good job. And well, I mean, today I'm showing you just one model, but for you to know, we have three categories. First category is the e-book readers, the classic e-book readers like this one here. Mainly for reading e-books. It's so bright on the screen. Yeah, I mean, it has the front light on if you want me to remove it. Everything is front light now, huh? I mean, not everything, but it is a feature that is demanded by consumers. So basically, the e-book readers, what makes, for example, as difference from a Kindle or a Kobo, is the fact that it's running Android, Android operating system, and therefore it allows the end consumer to download third-party applications. Third-party applications for reading, like for example, you can see Flipboard, you can see Kobo application, Audi book for Audi book. So you can download different applications. Amazon. Yes, Amazon Kindle as well. I don't have it here, but it is. You have Aldeco also for reading books. Google. So basically, the idea is that the end consumer is not attached to one main source and has the possibility of reading content from different. We have a second category, which are the e-ing tablets. And for e-ing tablets, we have three sizes. We have 7.8 inches that we have monochromatic screen, the Nova Air, and with color, the new with color using Kaleido Plus over here. How's your color? So this is the second version of the color screen called Kaleido Plus. And yeah, so compared to the first version, hold on. So compared to the first version, it has improved the saturation of the color as well as the contrast. Depending on the screen refresh rate that you have, you're going to see a higher quality. But it is more laggy when scrolling up and down. Or you can choose a faster refresh rate, screen refresh rate. So scrolls up and down much faster. Are you just using a color filter to make it happen, right? That's correct, yes. But it's very nice colors. Yes. I mean, at least it's good for when already you need to read news, read some articles or even, yeah, basically it's for reading articles. Or if you want to take notes with colors to mark down in red, some specific text, you can do that as well. And yeah, that is one of our latest releases. Then we have the 10.3 inches. And you have bigger tablets, right? Bigger tablets, 10.3 inches. The Note Air 2 Plus, this is the latest one. And we have the biggest one, 13.3 inches up here. And both of them can front light. Both of them can front light. And basically this is a product made. The concept of this product is for professionals and students. So professionals and students are able to take their 100 notes and have them organized inside of the device. At the same time, they can synchronize all these notes with the cloud, either our own cloud that we give for free, 5 gigabytes, or third party clouds like Dropbox, Evernote, and OneNote. Those files also can be shared via QR code with your smartphone. And then with your smartphone, you can share it with others. You can also send it as an email with an attached file. These notes being an attached file. What else then? A side of this, it has handwriting recognition in different languages. So you can download the handwriting recognition package in different languages. You write your notes and these are converted directly into text. And it has also speech recognition only in English. So we can try right now if you want. Just a quick demo for your followers. So I write hello guys. Let's try to do the conversion first. Hello guys. And then now the mic is on and I'm speaking. And while I'm speaking, all what I'm saying is going into text. So this is perfect for meetings because we can put this device in between the two people that are speaking. And you don't need to take notes. Everything is recorded and already put into text. Afterwards, you can share it in different ways with other devices and other people. A side of this, this file also allows you to open and read more than 20 file formats, different file formats. You can read almost everything with books. And it is based on Android as I said before with the smaller one. So it allows the end consumer to download different applications such as Gmail, Evernote, Kindle, Kobo, BBC News, I mean anything. How does it look the front light? Can you go to the right? So if you have both together, you get a more white light. But then you can also, sorry, but then you could also put them separately and you can have a colder light which is more bluish or a warmer light which is more orange, an orange tone, a warmer, warmer tone. So depending on the ambient light that you have, you may use one or the other. Also depending on what gives more comfort to your eyes. And this cloud system is really smooth. People can classrooms share with a teacher and can colleagues share with each other. So if you have an Onyx Cloud account, you have those five gigabytes for free. You can use also other applications like the Books Assistant that I will show you here very quickly. So the Books Assistant is an application that you have for both Android and iOS. You download it, you bind it with your Onyx account and therefore you can control all the files. It's like a content management application or file management application of your books but you do it through your phone.  You can bind your device. As you can see here, in Account, you can bind your device with Evernote, Dropbox or OneNote. Once you bind it, you lock into your account of any of these three third-party cloud applications and then every time you stop, you take your notes, you long press, you sync and immediately it syncs into any of these third-party cloud applications. You can also have automatic synchronization so you don't even have to do this process. It does it automatically. So basically, the benefits of E-Ink technology are it is eye-friendly. It allows you to have a long battery life. You don't have to charge the product for an average of five to seven days and it could go to two or three or ten to twelve depending on the usage. And aside of that as a concept, as I said, it is a perfect tool for professionals and students to be focused on doing their job, on taking their notes and reading documents with this device which is a device that is not made for social media, for watching videos or for playing video games. It is a very focused tool. One of the big challenges to get this to millions and millions of people is to get the price super low. How low has it gotten? Is it inflation and everything? But how much right now? This one is €520. €520. You can find it on Amazon and you can find it on different retailers, in different European markets depending on the market. We are present in Switzerland, in Austria, in the Nordic markets, the four markets. You can find us in Poland, Germany, France, Spain, Italy. We are almost everywhere. Is this product available in Iraq and how much is it? No. Maybe it is, no? No, I think we don't have a distribution partner there yet. But they can just order it online? Actually I met someone from Iraq in this show, so who knows, maybe. So maybe they are asking to be a distributor? Yeah, usually they want to be a distributor and they would sell the products to the retailers either in-store or online. So I want to see this amazing product at €249. €199. What can be done? Don't you think that the books guys need to do something big, like a million dollars investment from Elon Musk? I don't know, something. No, basically this product is quite expensive to produce. Mostly the screen is quite expensive and at the same time we always focus on medium to high-end hardware configurations. Therefore that makes, along with the software development, which we have a big team back in China, but all together makes the product not cheap to produce and therefore we need to offer a price that also makes sense with the quality of the product. So yes, it is true, it is a little bit more expensive than some of our competitors, but books offer lots of functionalities for the end consumer and a good performance as a product. So for that, yeah, that's the price.  And it would be nice if the ink would bring down the price with bigger displays, any bigger quantities. I guess it's always a challenge in this world. You don't have millions and millions of customers, right? But if you did, the price would be lower. The reason why the price for this is much lower is because of course there are many more evil readers of 16 inch being produced nowadays throughout all the brands that we are in the market. However, when we talk about larger size of screen like the 10.3 or even more the 13.3 inches, right now 13.3 inches is only Onyx, which is Onyx is the owner of books, and Sony that also has a 13.3 inches model in Japan. Only two, so the volumes, the production volumes are very small and therefore that's normal that this guy here costs 880 euros. And can we have a look at this one? When was this released? What's the name of this one? This is Max Lummi 2? Yeah, I don't know. Which one was the last one you saw? What do you call it, the Max? Max Lummi 2? So you saw the Max 3 maybe? I don't know. There was a couple years of Donald Trump and the COVID, and I don't know what happened, I forgot. So actually the business has been great the last couple years. Yes, during the pandemic because many people were staying at home doing home office, they started to buy lots of electronics for working, of course laptops, tablets and so on, but this is a product that was purchased a lot and we had a very couple of good years.  But well, we believe that the market will still sell good. There are a lot of people interested in this product. So basically this is the Max Lummi 2, 13.3 inches, exactly the same features as the other that I explained before, only changes the sizes. This is an A4 paper size. It is better sometimes for many people because you have a much larger surface for taking notes and at the same time when you open a PDF here, you don't need to zoom in or automatically crop the page because you can see the full page in this size. You have heard some stories from users that are doing like pick-ass things, that are doing cool projects and schools all over Europe. Companies, really cool companies to buy one for every employee. No, actually I've been in touch with a company, a small startup in Germany, that they are developing their own software using our solution. So they want to use the books product and using our solution to develop their own application for schools in Germany. It is a very young project still, but I am pretty confident that if they can pull the first orders and put the products in schools, I am sure that in the future they can become an important company, at least in Germany. Nice. That's cool. Awesome. So what more do you want to say to the books fans? Nothing else, just, yeah, I'm going to say goodbye. It has been more than six years working for this company. Maybe some of you have seen me in other videos from Nicolas from Charback's in the past, in other imprevious shows. So, well, this is my last show. This is my last work job for Onyx. So after this, I'm moving to another company. So it has been a pleasure talking about our products in the past years. And, yeah, Books is a brand that continues evolving. Every time we have better products, better software. And so it is a brand worthwhile to follow. So, yes, maybe we see again each other in the future. Who knows? And whatever you do after, there will be some books involved, right? You could use it in any job. I mean, myself, I will keep using it for taking my notes, for studying. I study online, so I take my notes there. I take my notes for where I talk to customers. I also like to read on Kindle, Kobo, depending. So, yeah, it is a product I use and I will keep using for sure. Cool. All right. Thanks a lot. Thank you. Let's do it like this, just so we can see. All right. See you later. See you later. Okay, cool. And FC Barcelona. FC, yeah. Support, always support FC Barcelona. What's the song in the stadium? There's a club. Somlaje, bla, gra, na. Tantalon, don't buddy. Is Messi coming back? No. Well, I don't know. Let's see. Okay, cool. Okay, thanks a lot. Okay, thank you. Cool. So, this continues live all time? Yeah, it's still live here. But I'm going to do it like this. I'm going to put people on a little sauce. One second. I'll just put this. I make video in the factory. What's your contribution? Romania. Romania. Yeah, it's like a East. From East. Big business in Romania? I started our last year in cooperation with him, but it's very good. Nice. It's like, okay. Did you watch my video before? I watched it. Is everyone here? Yeah, you know. Is everyone here? Yes. It's me. You are the first? Yeah, Ben. Yes. I think we do better because I'm very new. It was very nice to meet you. Thank you very much. Thank you very much. Yes. When are you coming back? After work. Okay. Bye, thank you. Bye, thank you. Already? I do the video again. I'm the camera guy. Li Xin. Li Xin. Li Xin. Is your friend? Yeah, yeah, yeah. How are you? How are you? I'll be a follower, okay? How are you doing this? Are you flying with the airplane? Yeah. Can you take the boat? Can you swim? Yeah, some of these. Yeah. Yeah, we need to do a video with you. Awesome. Let's do a video. Let's do a more popular video than Li Xin's video. We're going to do... You talk about the latest, coolest products right here. And together, you work together. So you can hold some products, you hold some products. Okay, I hold. You hold two products each. Then you... Which one do you want to show? This one, this one. Which one is the best for? Yeah, this is from this year. Oh, sorry. Slow down, slow down. Show me. I can't do it. I need to... I can't do it. Can you send a WeChat collision? It's connected with you. Can I write an English? I know we can make a video together. Can I write an English? Now, it's more than 1.1 million. Yeah. I wonder if we can make a video together. And I remember that's when we did the first factory show. Okay. Is my video good for your business? Ah, yes, yeah. It's good? It's helpful. If you watch it and then you make business, together? Actually, I check for that to prove it. Before you do business, yeah? After we talk. So I also search. You search? Yeah, exactly. And first of all, I found your videos. It's very cool. It's very cool. Okay. Okay, let's do a video right here. Yeah. Yeah. All right. Okay. Let's do... Maybe you can stand here. Yeah. Okay, let's do it right there. Should we talk something? Do you have some light? No. Should we talk? Okay, you can stand just a little bit back. This is the slide. Back of it? Yeah, there. Like this. Okay. Okay. Be careful, it will be hot. Hi, hello. Please introduce yourself. Hi, this is Adams. I'm in China of the South China in the European Union. And this time I come here for the IFA exhibition. And of course, it is the first time for Viggo Brand to land in the European Union, the biggest exhibition. So I'm so happy to come here.  And in the past three days, more than 100 visitors come. From Baltic, from Netherlands, from Belgium. It helps a lot for our business. And now I come to the European Union. Yeah, I must be ready. Are you ready? Yeah, and a piece for you. Yeah, and I'm from Romania. I'm the distributor for Viggo from last year May. And I started my business with Mr. Ma. And it's really quite good going very well in Romania. And I'm very glad to be the partner with Adams. In Romania, many millions of people. Yeah, yeah, we have 24 million. 24 million people? Yeah. And everybody by power bank? They're traveling a lot. Like for this tank one, all the travelers should have it. Because you can charge with five people together, a group of people using power bank. And you also can use this with your laptop.  Don't have the battery for your laptop. Someone was using adapter in McDonald's. So you can just use a power bank. So this is great for traveling, you say? Yeah, it's like absolutely for camping. How many connectors here? 56. Six connectors. Six connectors and... How much power? 130 Watt. 130 Watt. It's a lot of power. Yeah, yeah, yeah, yeah. 130 Watt. Yeah, yeah, yeah. This is 400 mAh. It's more than my Baizus. I have a Baizus only 100 Watt. This is 130 Watt. But not for each one. Maximum is 65 for one? No, no. For one is 100 Watt. Another one is 30 Watt. And which one? Okay. Type C? This one is Type C output and input. 100 Watt. It can charge the third big power bank in three hours fully charged. And this one is 30 Watt. It can charge laptops and also the iPhone, every tablet. And those three are USB output. It can charge the QC5 charging. At the same time, it can charge five smartphone tablets or laptops. Also, it has an LED light. So when you come in LED, you need something to... Here's the SOS light. Nice. Let me take this one. How do you do the light? This one? Yeah, exactly. This one is very easy. One thing. Okay. So we have more light. Oh, nice. Okay, this is our biggest model. We actually have a power bank in our company. And 56 mAh capacity. Look. 56? Yes, yes, yes. 56? That's a lot. Yeah, yeah, yes. It's a capacity here.  I can run my... Okay. When I want to see a long and I want to go fishing, I can take this one and with my laptops and then I can take videos and maybe watching movies. And it can help me freely. Okay. All right. Cool. How many power banks do you sell? In last month, our factory produced around 0.9 million pieces of power banks in last month. In this month, maybe one million. That's a lot of power banks. Yeah, yeah, yes. So in the last five years is what, 50 million? 50 million maybe around that. But our business is going pretty fast. And for now, we should be the number one eminent seller for power banks. We should be. Because we have many power banks. Number one?  Yeah. Who's number two? I don't know. You don't know? But for our eminent sellers only. Eminent sellers. You're number one? Maybe. Maybe. Yeah, maybe. Also increasing the battery with four. If we say we're number two. With four friends. I don't know who can be number one. Yes. How about Lixin? Lixin is so nice. That guy is freely and just sitting. Our office is close. My office is next to his office. And that guy is pretty, pretty free. But when is the last time you were there? Sorry? When is the last time you were in Shenzhen? Around one week ago. One week ago? Yeah. How did you make it? Because? Because he just makes it right and do the right things.  Actually he delivered the quality product to the quality customer. And the operation is very stable. That is what I mean. Yeah. But how easy for you is it to go back to Shenzhen when you want? For now? You have to do quarantine? Yeah, yeah. When I'm back to Shenzhen, my plan is to arrive at Hong Kong for three days of quarantine. And then I fly to Chengdu, Hangzhou for another ten days of quarantine. And then I'm back to my home. I'll totally run two weeks. Two weeks. But next month your family will see you again? Yeah, yeah. Next month? Yes, yes, yes. Okay. So no problem? No problems. Okay. Okay. Very cool. Did you go to CES? Maybe I will not go to CES because I'm in China of the market in the European Union. All right. Yeah. There's a lot of business in Europe. What is the best market in Europe? Best market in Europe? In Romania? Nothing. So far no. So far our best market in the European Union is Emerson. Emerson. Emerson, yes. Germany, Emerson, France? Yeah. Emerson, France, Emerson, Germany, Emerson, Italy, and Emerson, Italy, Spanish, Spain. This is not a power bank. Okay. What do you have here? Okay. This is our latest design. This is the product. We just get a sample from the show production. Look. It is a regular size program. Regular size with 10,000 MAH. Very portable size. But it is a wireless charger for Apple Watch. A wireless charger, a Maxi charger for AirPods. Also a magnetic charger for iPhone. So for people who have Apple Watch, AirPods, they can carry one power bank to charge all devices very easily. No need to carry cables. Can you stand a little bit back so I can try to see some lights? You can see how it looks right here. Try to focus with my funny gun, Sonic. Apple Watch chargers, magnetic chargers, AirPods, magnetic chargers, and smartphone, magnetic chargers. Not moving. Yeah. Yeah. So that's going to be a best seller? Yes. It also has an LED indicator. When it's working, the LED light will be flashing. Look. How's business going on Amazon USA? I don't know. I don't know. You have no idea? I don't know. Because that is not my business. But what's better than Amazon Europe? I don't know. To be honest, I don't know. But for South Union Amazon business is pretty nice. And UK? UK. I'm not the member of the Amazon team. I just get to know the result. It's okay. It's pretty nice. It's pretty nice. Yes. Right. So who's buying more? The French? The Germans or the British? I don't know. Sorry. I'm not the member of the Amazon team. I just get to know the result. It's nice. I don't know the quantity. Maybe 10,000, 9,000, 5,000 or 8,000. I don't know. Do you know if the videos I did with Lixin in the factory were good for your business? Yes, of course. Of course. 1.1 million views. And every customer, if only they have questions, I just told them, okay. Is there a weaker on YouTube? And you will see everything. Six years ago, our factory is already professional in that way. And now we are getting bigger and more professional. How's compared six years ago and today? What's the difference? And seven years ago, we just had maybe one or two, three floors. I'm not sure. I just joined the weaker power in last year. But for now, we have an industrial park. The production building is around three floors, around maybe 9,000 or 8,000 square meters. But for the other buildings, for restaurants, office, warehouse, and other buildings, other buildings around six floors. And now we own a wall in the factory park, much bigger than before. How about all the employees? Everybody's happy? Everybody's getting good salary? Yeah, yeah, yeah, of course. All the people working in the factory? Yeah, just like what you see before. And they still enjoy the working. And working effectively and happy, and happy with the salary and the incomes. And they come from all over China to work there, right? Yeah, yeah, yeah, yeah. They come from villages. They come from the north. Yeah, yeah, exactly. Yeah, exactly. And maybe once again, you can travel bigger, the company. They also have the office. You can, like... Yes, yes. And now we move to another bigger office. In our office, you can see a lake and a duck and many animals in our office areas. Wow. Yeah, pretty nice. And do people work at the factory and sleep near the factory? Yeah, yeah, of course. So they don't need to travel far away? No, no, no, no, no, no. Because our workers, they are living close to our factories. As far as I know, not more than 10 minutes driving or walking, not more than 10 minutes. Nice. Yeah. Cool. Yes. When is Lixin coming to Europe? I don't know. I don't know. I have no idea. Because... All right. Yeah. He should be able to come. Yeah. But Lixin has his plan about the trips, I believe. Ah, he's working on more and more products? I don't know. I have no idea. For me, I'm just focusing on what I do. Just fulfill my customer, my partner's requirements and make it feel better. This is what I'm focusing on. Nice. What more product do you want to show? Yeah, yeah, yeah. This one. Okay. It's a hundred. Yeah. Yeah. So I can see it in the image. All right. What is this? This is a power plant, right? But actually, it also has the floatable wall adapters. It is fast charging power plant. Now, you see, okay, the power plant has a plug, but what's more is it also has a cable between. It means for the travelers, for businessmen, when they travel to other place, it just carries one power plant to fulfill this side of the bundle of accessories like wall adapters, cable, power plants. Just one device to charge everything. And the cables come out of it? Yeah, here. For any one you want? Type C? Type C, yeah. The default cable is type C, but we also can put another cable option. And you can have more than one cable like this? Yes, yes, yes. Cool. What's the price? The price is up to the different countries. Sometimes they will sell around 40 euro. Sometimes they will sell 50 euro. It's up to different market situations. And this one? This one has to say, because we just launched this model for the exhibitions. It is another available... 60, 60. No, 60. No, 60. No, no, no, no. It is... 70. More than 100 euro. More than 100. Yeah, yeah, yeah. It's better than Basel's 100 watt, because it's too thin, the Basel's. And that's why it's only around 20,000 mAh, but this one is 56,000, almost three times of the business model. Cool. All right. What more you forget to talk about? Yeah. We have more? You want to say? How's the meetings here at IFA? How many people do you meet? From Thursday to now, only three days. We have around 110 meetings, 110 meetings in past three days. So it's a good idea to come here, no? Wonderful. Yeah? Yes. It's fun. It's great to be in Europe. Yes, yes. How often do you come to Europe? I will say Europe for three or four months a year. And before COVID-19, I stayed in Paris for more than half a year, for four years. And this year, I will stay in Europe for more than one month. And before December, I will be back to Europe again for the MWC exhibition in Barcelona. Cool. Yeah. And all your family come with you to Europe? No, for me. I'm just focusing on the job, the business, the job in my heart. And my family, my wife is supporting me to do the business in Europe. She's also busy with her business or she can come to Europe? Yeah, yeah, yeah. That's what I'm planning to do. And firstly, I must establish a bigger business in Europe and make it be better and better. Then I will carry my wife, my children to Europe. And I prefer to stay in essence. It's a nice city. So I think in life, it's very important to have memory and to have power. Yes. With energy. Yeah, yeah. With energy, yes. It's important. Yes. I will be a father of a baby girl after two months. Cool. Yeah. All right. Yes. Thank you. Thank you, thank you, thank you. Cool. So she will live in Europe? Yeah, yeah. I will try my best to make to establish a stable business for my son, my doctor. Yeah, and also my wife, my parents. Yeah. Cool. Awesome. I think it must be millions of very happy people around the world with the bigger power banks. Yeah. And if they like the quality, they buy the new one, they buy the next one, they buy the next one. Yeah, yeah, yeah, yeah. You know what? Around half an hour ago, one of our biggest e-commerce partners came to us at the same time. They are the biggest e-commerce company in Greece. And they are happy with our qualities. And they just ask me, okay, Adams, I want to carry the, this is the model, it's okay. I want to do it, but I only have one piece left, because so many people come. Okay, give me one sample. I like your product. Oh, that is a result. Finally, I give him a next model. Yeah, Adams, finally I get the new models. What time will it be ready in Greece? I see, maybe before Christmas, because you are the first one to show you the sample, because nobody know this one before. Yeah. Cool. All right, so you have been fun. Yeah. Cool. Nice to see you in the video streaming. It was a lot of fun. Let's do day four tomorrow. There's no day one. So if you're trying to look for day one, you have to look, not look. All right. Thanks a lot for watching. Let's try to find some cool companies to film tomorrow. There's so much stuff to film in the halls around here. And we're going to be filming as much as possible until the 6th of September. So what is it now, the 4th? Okay, so two more days. Thanks for watching.


Within just a few seconds, there was about a foot of water in that lost basement. We never thought we'd lose everything. A lot happened so fast. I grabbed my keys, everything else is gone.  It actually buckled it backwards. On a quiet Sunday evening, the 960 residents of Northwood were not expecting a tornado to ravage 90% of their community. You don't think it's ever going to happen to you, number one, a tornado. I've lived here all my life, you know, 55 years and never seen one. When the tornado hit, I was out of town. I mean, and my children called me on the phone and when I heard that egg vice was destroyed, it was just a gut-wrenching experience. We couldn't look up any parts.  It's like anything, those computers are great when they're working. When they go down, you're pretty helpless. Fortunately, these three businesses continue to operate, but that's not always the case. In the aftermath of a major disaster, 40 to 60% of small businesses fail to recover. Being ready means being prepared. We try to think through scenarios of what if. What if the power goes out for a day, for a week, for a month? What if our equipment fails? What if the ceiling falls in, rainstorm, whatever, so that we can't be in business? How do we pay our employees? You're never going to prepare 100%, but at least you're going to have some form of direction. It's always better to look back and have something to go by than to wish you had something to go by. You may be a very successful business person, but if you don't make your mat, if you don't put your plans together, you may not be successful. It's very easy to fail. We could definitely see the difference in the businesses that were prepared versus the ones that were not. I mean, the ones that were prepared in the midst of all this turmoil and devastation, they could make clear sound decisions. They could already take their steps to recovery. The ones that weren't prepared were in here asking for help. They were desperate for information and advice, and they were just looking anywhere and everywhere for someone to help them. We have this clear plastic tub with a red lid for emergency that we store everything in. Carol Prafke uses a ready business plan to be prepared for the unexpected. If we would lose power, we had major power surge, we would lose all of our client files and our financials because we do our own accounting and everything but payroll, and so if we lose it, recovery would be really difficult. Thomas Jefferson is an insurance agent that meets with his clients on a regular basis. Keeping up on the details ensures each business maintains the best possible protection. We need to see the actual physical location do an inspection of how do they protect this business outside of insurance. So what we're doing is trying to prevent a loss in the business, showing them how they should prevent that loss. Like it or not, myself and my agent every year, when we renew, we go through the whole policy page by page. He hates it, I hate it, but we catch things in there that maybe we should up this or we should lower this and we do a lot of what-ifs and tornadoes have been mentioned a few times when we've reviewed our policy and I was one, that'll probably never happen, but it did. With a minimal investment of time and money, you can complete a ready business plan that reduces your business downtime in the event of a disaster. Whether your business might be threatened by a flood or water spilled on a laptop, a tornado, a trucker strike, a break-in or a fire, being prepared can help you reduce business disruption, reduce financial losses, reduce damages to equipment or inventory, bolster business security and credibility. Being ready benefits your business, but it also extends to others. At this facility we had 40 workers in place. If you displace those 40 workers, that would be a tragedy to the community. It's just like dominoes and one business not preparing properly for a catastrophe has this trickle-down effect on all of the other businesses.  Here's how.  Or contact your local extension office to see if the educators will be teaching ready business classes in your area. Or go to www.edin.lsu.edu and click on Online Learning Opportunities to walk you through the process to develop your business continuity plan. Any of these will help you plan to stay in business. Talk to your people. Protect your investment. We prepared our continuity plan because we recommend it to small businesses and nonprofits for them to do it. So we thought it was very important for us to do it and have know the process and how long it took and how much it cost. But then we had to use it. And the peace of mind of knowing that I could come in here and in 20 minutes I knew that my financial records, my client files, my equipment, my software, everything was safe and we could operate either if we could come back to the office or we could operate out of my home or my car or wherever we needed to and everything was safe. Is there any reason not to prepare your business or employees? Probably the most common response you're going to get is lack of time or money. Then you have the ones that are just overwhelmed by the information that's out there and they don't know how to research it. Or they think they have to hire some specialist or consultant and then they see the dollar signs again in budget and think, no, can't do that. Then again there's others that just say it's not going to happen to me. I mean, people do tend to say that and we know otherwise in Northwood that it can happen anywhere, anytime.


Nice. Some good, good app devs. Do we have app devs here? It's mostly platform. Awesome. Everybody else, there will be really good stuff here too, but today the main audience is the platform folks. What I want for y'all to take from today is really two things. So one, there's a lot of security things that we can do with Istio beyond just the basics. The basics are really useful. MTLS is really powerful. We just had some really awesome talks earlier today throughout the day. It's been a really security filled day, which has been great. Around a lot of what I would consider kind of the basic bread and butter Istio use cases, right? MTLS authorization policies and similar. I'll talk about those and how those are incredibly valuable for a lot of different controls and compliance. But the other thing that I want to do is get into some of the more advanced and kind of interesting use cases that we see. They will actually segue pretty nicely off some of the stuff that the folks from Bloomberg just talked about. The other thing that I would like to do for the platform team specifically is help arm you and help equip you to go and talk with the security part of your organization and with other parts of the org. And really what should happen in the ideal case is that you are going to be the security team's best friend. As a platform group bringing this technology in, you can help make the security team's life a lot easier. And that in turn gives you a lot of leverage to help actually move the platform forward in your organization. So hopefully we're going to get both of those things and I'm going to talk about them in reverse order. So I'm going to start by kind of setting some stage and some context and hopefully build into some things like a pretty tractable definition of a zero trust and some things like that that you can use to then go and talk with the rest of the organization. So a lot of this is going to be reviewed because of the excellent talks before mine. If we start at the simple case that we've already talked about that we're all very familiar with, a user wants to access a service. And I'm not even talking about Istio but just how do we build applications. That user is going to hit some public address that's going to come in through the front door at that front door. Maybe that's an API gateway. Maybe that's an F5. Maybe it's an envoy. Maybe it's an Istio ingress gateway. It doesn't matter in general what we're going to do is look at what came in. We're going to talk to our system of record to authenticate the user. Probably we're going to apply some author, we're going to do something like OIDC like the Bloomberg folks just talked about. We're going to authenticate that user. There's probably going to be some coarse grained authorization that we're going to apply. Can this user call this API endpoint? And then fundamentally we're going to do the job of a reverse proxy we're going to afford to belong. But critically we are doing this authentication of the end user and authorization of the resources that they're allowed to access. One other kind of key idea that I want folks to take away as well is that when we're writing this identity based policy, our policy is limited in scope by the identity domain. A little bit later in some of the lightning talks, we're going to have some talks around things like federation to be able to help facilitate policy that spans further. But one of the key, key ideas that I want people to take away is this idea that as we're moving into out of a network based policy and into identity based policy, the identity domain is going to be your key limiting factor. And it's exactly the same when we move to talk about services. So end user off, we've been doing that bread and butter for forever. So one of the most novel pieces that Istio brought to bear, and one of the reasons it was very interesting for folks, is the fact that we can start to do that for services too. We can issue a strong service identity, a spiffy identity like they talked about before, and we can use that to authenticate our services at runtime and authorize them. And again, because this happens to be an X509, we can also use it for encryption, that's nice. The final piece of the kind of mental model that I want to leave you with before we move on, is the core idea that motivates the Zero Trust architecture. And this is probably what your security teams are having on their plate right now. And the motivation for Zero Trust architecture is that the attacker is already in the network. And so if the attacker is already in the network, what do we do to mitigate the damage that they can do? And we have very compelling reasons to believe that the attacker is in the network. This is a leak from the Snowden files about the NSA's penetration of Google's network. Right? This came out in 2013. We know that the attacker can be in the network if the attacker wants to be. That's why Zero Trust as a model is important today. So if we put all of those pieces together, that end user off, that service identity and off, the need to reduce our perimeter because the attacker is already in the perimeter, what we land at are these five policy checks. I didn't introduce myself at the start. I'm one of the original SEO engineers, but one of the other hats that I wear is working with the National Institute of Standards and Technology in the U.S. to help create the security standards for the U.S. federal government, both microservice security and multi-cloud, as well as Zero Trust. I help write those standards. In an upcoming standard, we will start to talk about identity-based segmentation, which is these five policy checks. These five policy checks should happen at every hop in our system, and the service message is a spectacular way to do this. What we argue in this paper, which will be released next month, if you do these things, you've achieved a Zero Trust runtime. Now, for this group here, especially the platform folks, we can look at that list and go, hey, I think SEO can do like those. Great. This is exactly how we can A, start to achieve some of the basic controls. B, this is how we can start to get leverage to win friends on the security team and create that virtual cycle that helps platform adoption. Some other kind of key ideas that I want to leave you with to talk with the security team. Envoy is a pep, a policy enforcement point. Again, the Bloomberg talk was perfect before mine. OPA is a policy decision point, and exactly in their architecture, they were using Envoy to enforce the policy that was rendered by OPA. That is a perfect example of Envoy as a pep. Of course, we can also do things like an SEO authorization policy. That is another class of policy that we can use Envoy to enforce. In general, think of Envoy as the place to land policy when you're in a service mesh architecture. We argue, and I'll link some later, we argue that this will leave you in a more secure state compared to doing things like including an SDK in your application in some of the NIST papers, and I'll link those shortly. If we want to get really technical on the access control research side, we would call Envoy a reference monitor. Similarly, in that same parlance, we would call the service mesh itself the security kernel. Don't hear operating system kernel. Here, 1970s research that led to the operating system kernel being an idea. There's an idealized access control architecture and model that talks about the security kernel, which is the place where we can focus the security decisions of the system and hopefully audit it, control it closely, and gain assurance because we trust that code base. The Linux kernel is an example of a security kernel. What we argue in SB 800204b and go talk to your security teams about this is that the service mesh forms that security kernel for a modern distributed system. That's the first half there around just prepping to go talk with security folks. Hopefully, there's some more common language that you can have. You can start to talk about some of these controls. Of course, there's a lot of these that we can use, those basic five things, just doing encryption, off-end, off-Z at the service and user level to satisfy quite a lot of requirements. In particular, things like PCI DSS. There's a slew of GDPR requirements. There's a slew of different governments, finance and health requirements. For example, GDPR requires encryption and transit for PII, for HPI, for other sensitive data. Easy to achieve. Service-to-service off-Z is almost universally required in some form. Today, we traditionally implement it with network policy. What we want to argue, and I'll talk about in just a second, is we can start to do that in the mesh and get into a better world. Again, the same thing is with end-user off-Z. This is an industry standard thing. You've got to have it no matter where you're at. But even other things, for example, audit log production is a common requirement for many regulatory regimes. We have seen firsthand that things like the Envoy access logs can satisfy those audit log requirements for very many regulatory regimes. I work predominantly in the U.S. government side there, so forgive me, you audience, for my U.S. FedRAMP thing. But when it comes to, for example, giving software to the federal government in the U.S., there are about 350 controls, or 350 controls or so, that you need to hit for FedRAMP moderates, even more for FedRAMP high. And Istio can substantially solve a huge number of those. More than 10% of them, and 10% of the very meaningful and hard ones, like the encryption and transit, like access control, like audit production, and others. The second thing that now I want to pivot to is to start to talk about maybe a little bit more advanced stuff. So more than just the encryption and transit and Istio Autzi policy and similar, I want to talk about how we can start to layer this stuff with our existing security model to help get agility for our application developers. So first off, what we want to start to push is the idea of multiple layers of policy, and of course this already exists, right? We know that we have cloud ACLs, we know that we have network ACLs, we know we have these things. One, we want to start to name them so we can talk about them specifically. And so in broad terms, there are two types of policy that we've largely talked about today in all the talks today. We've talked about network-oriented policy, right? Things like the firewall rules, the egress rules that are based on IP address that are based on network location. And we've talked extensively about identity tiered policies or identity-based policies as well, which is the bread and butter of what Istio does. What we want to start to do is enable agility for our application developers by relaxing network policy, which tends to be rigid. It tends to be slow to change. Usually when I want to go make that firewall change request, what happens? Well, somebody on the network team goes and they pull up the spreadsheet and they look through the spreadsheet at all the ciders that are in the firewall rule and they look for the note for what service that subnet belongs to and they make a decision based on that to maybe allow my two applications to communicate or not. This is, we've seen one of the biggest reasons that folks, organizations lose out on the agility that cloud is supposed to bring. So, one of the first patterns that, and we stamp this out regularly in highly regulated environments, is leveraging Istio to bridge the boundaries. So, in this after picture, what we do is we have a universe of identity-based policy on the left side. We have a universe of identity-based policy on the right side. Maybe they have the same identity domain and there's a single set of policies. Maybe there's not. That doesn't matter quite so much. We can talk about the Federation use case where they have different sets of policies on both sides later. That's a much more complicated thing. But in general, it shouldn't matter too much. And what we want to do is stamp out a relatively static set of firewall rules that say, look, I have these identity-aware proxies. I have these envoys. They're allowed to communicate. We have our network perimeter controls in place. We make the auditor happy. The auditor goes and looks. There's firewall rules. There's a very small list of firewall rules, hopefully. Deny everything. Allow these things to communicate. And what we can do instead is control who goes over that pipe with identity-based policy. And what we have seen is that in general, we can change identity-based policy much more rapidly than we can change network-based policy because it is easier for a human to read and understand. I don't have to go to the spreadsheets and map CIDR ranges to a team that maybe used that VM six months ago to a service. I can go and look at the service identity. And hopefully that's a meaningful identity that I can use to back into a team that I know about. As a result of the policy being higher level, it is easier to change more rapidly with a higher level of assurance. As a result, when we see folks stamp out these kinds of patterns, they get way more agility without sacrificing security. Just to zoom in here, one of the things that I want you to take away, you can't probably read those in general. It doesn't matter. What I want you to see is that at that top tier at L7 policies, these are policies that can span across while our lower level policies necessarily have to be segmented. It doesn't make sense to do micro segmentation across my two data centers. That's not really a thing. So I have two universes of policies I need to deal with. As long as we have one identity domain, we can have one universe of identity policy. And specifically, the real reason we want to do this is because using this kind of technique, and this is one example, and you can start to imagine many more in a similar vein. Using these, we can start to shift the needle. We can start to augment our policies. We can start to get agility in a way that's non-disruptive to our current compliance. Bringing this kind of stuff in is what is going to help you as a platform team turn the security team into somebody that you avoid because they say no, and to your best friends in the organization who will help you push this platform out because it makes their lives so much easier. With that, I know I finished probably a little bit early here, but we had such wonderful review before in some of the talks that I didn't want to spend as much time. Please, are there questions, comments, concerns? Have at it. Questions for Zach. Could you clarify what you mean by identity domain in the horizontal aspect? Thank you. That's a phenomenal question. What about identity domain if we go back to the very first example of our users? This one is super easy because basically every organization in the world, what do I do? I use Okta. All my users are in Okta, there's one identity domain. When it comes to services, natively Istio is going to be issuing identities based on the Kubernetes service account. Therefore, your identity domain, unless you do some things, is going to be one Kubernetes cluster. One of the tricks that we tend to use is consistent naming conventions across clusters that effectively replicates that identity domain across them. That is then what gets us into a world where you can have that yellow policy across the top that says A can talk to B even though we may have very different network policies underneath. Does that help make that clear? This is, by the way, a case where Spire is particularly interesting. So Istio itself has a fairly simple identity system based on just the Kubernetes service account. Spire supports features like federation, like cross-signing, like trust of a subset of a different organization's accounts, that kind of thing. That is another way in which that identity domain can be expanded. Other questions? Oh no, that's either very good or very bad. Let's have a big round of applause for Zach. Thanks, I think you nailed it. Alright, well we're going to be mixing things up here.


Some help from the state for two area counties were severe thunderstorms and high winds on August 4th resulted in significant debris removal costs. Governor Mark Dayton today authorized up to an estimated $91,000 in relief for Cass County and $190,000 for Crow Wing County from the state disaster assistance contingency account. The exact final reimbursements will be made from actual expense documentation. On August 4th, Cass and Crow Wing counties experienced severe thunderstorms and high winds which resulted in significant debris removal costs. Aid from the contingency account will reimburse the counties for public infrastructure repairs and cleanup costs. Under Minnesota law, the state will reimburse 75% of eligible costs for public infrastructure repairs and cleanup with localities responsible for covering the remaining 25%. If you've enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland Public Television.