And we'll welcome everybody back to the independent investor channel. My name is Ryan You are at the fist past to 60 minutes on YouTube here I've taken the last couple of weeks off here on the live stream I do apologize up front and I thank you for the latitude I've been on a professional obligation that of which required my time and But we are back nonetheless and in summary over the last 05 6 7 years of doing the channel. We have been through a lot together. There's no doubt and You know, I always say that investing if you're gonna look at this game You really have to judge it on the long term and long term meaning 10 years plus in the market You know if you're in your 40s and your 50s and you're looking to put a good Stent of investing time under your belt to try to materialize over the over that time span You really need to be looking at a 10 year plus horizon and we haven't even covered that together But man alive what what have we worked through? When I first started you doing YouTube, it was it was the Wild West no doubt how people would be coming on They'd be saying all kinds of crazy stuff pumping out daily videos to To gain favor because people are hungry for information. There's no doubt you turn on CNBC right now You've got schools of thought that would really try to Convince you that they know what direction the market is going You'll notice over the last couple of weeks with markets being as volatile as they are on a down day 100 203 even four or 500 it really starts to get good because they pull everybody out of the woodworks and Everybody who comes on as a bear Everybody is pushing the same narrative the markets go into hell or go into recession where back recession talks are still on the table The crazy thing about that is and the way that I offer my independent voice on the on the independent investor channel and through YouTube But and it is funny because I I could be dead wrong too But I think it's more right to come on and talk about Nobody knows where financial markets are going And if you are investing to make yourself happy in the short term you will be sorely mistaken and That's the type of thing that you need to hear now over the long term You could deploy strategies that of which I share openly on the channel the last three years specifically has been Ultra tough on the independent investor channel myself specifically Portfolios have suffered if not just held in there And they've done so by nature of deploying strategies that we talk about Dollar cost average being one of Where we deploy a specific amount of capital To the portfolio to infuse that bottom line and keep those dollars flowing in there You might think well Ryan at the market so bad. Why would you want to do that? See this is the type of language that I combat all the time and I will continue to combat that with my unique message In that your application really should be in most cases contrary to the norm Okay, and that's what sets you investing apart from a lot of different Activities, okay Activities across the board that human beings engage in Investing is one of those things that if done properly over the long term It is done in the pocket of negativity most of the time And my dollar cost average schedule just speaks to that I'm working on a very aggressive schedule right now of funding the dividend growth portfolio Funding the passive sector ETFs that of which I share on the channel If you're new to investing and you're new to the stock market I highly encourage you to catch my words not from the perspective of acting upon those words But to getting a little bit of a different perspective than what you may look to seek out and unfortunately find across the broader landscape that would again have you believe that There is somehow a crystal ball and that each individual analyst has a crystal ball of a little bit different Opaqueness a little bit different in way of what they're being told as the magician or the reader of that crystal ball YouTube is no short of the same I Think there's an obvious recipe and I've said this many many times and I just got hit up in the Viper group about you know not putting out YouTube content over the last couple weeks I haven't wanted to My heart my head has not been in it and I've been engaged in those professional obligations that of which my heart And my mind are engaged in I enjoy my job. I enjoy my employment So for you guys to tune into the channel and and maybe need to understand a little bit about why I do this project What it means to me and and why I do it in the capacity that I do I Don't put food on the table with YouTube as a matter of fact I think that if I were to engage in that type of activity, I'd go back shit crazy Because I think social media is a tough one I always want to do it at my leisure when I have the time to do it if I don't I don't I don't worry about it And that's very important for my own personal mental health And I think for people who can come on and and and be perceived as such to where they can keep that mental Impact at bay. I would content differently I think social media chips away at people and I think it's a very very difficult road to oh Especially when your job is to come on and and stay fresh and stay current and you know Continually feed the the YouTube algorithm that would punish you for not coming on and producing constant content for your audience I mean if you produce constant content, it really doesn't matter a whole lot about what you say Okay, you can stand for things that I completely disagree with But if you're consistent with it, you'll eventually win out, okay? You will eventually win out if you get to that 800-900,000 video release threshold and YouTube's just like okay. Well shoot according to what we're reading This guy or gal must have something awesome to say now.  No doubt about it collect jewelry By that single-family home it can be one of the greatest investments that you can ever have Albeit now with the markets really kind of rolling off. I'm actually seeing for the first time in many many years real estate and values actually go down for a first for a stint and I think long overdue and Unfortunately for those homeowners out there that may be subject to selling over the next couple of years dealing with a real estate mortgage interest rate of just around 8% which is Historically not as bad as what people would suggest that it is but certainly in the short term over the previous 15 years seems to be quite a stab in the side of a lot of people that are You know are coming to terms with the fact that we may not go down to two and three-quarter percent for a Significant amount of years if not ever It is my hope that we never go back there I think the cost of capital three four five six percent Should be the norm and then people are talking about higher for longer and sustaining these higher interest rates to continue to combat The impacts of inflation over the short to medium term I'm happy at these levels and the market's going to throw a fit the real estate will roll off You know, I've contended for many many years now in reporting out when I thought there was opportunities in real estate Contrary to that now with the systemic shock and the historic rate of rise of interest rates We cannot help but be impacted by looking at what's going on right now in the real estate market To add to it. I actually believe that we are in fact at war with the hedge funds in the United States Specifically, I will not speak Holistically about North America, but in the in the States right now. I don't know if it was GameStop I don't know if it was dumb money I don't know if it was the attack on the short sellers But they have waged war on the single-family home and what is going on right now is alarming to the tune of Cash buyers that are coming in and they are buying the single-family properties Right and left. There are many many hedge funds out there that hold an enormous book of portfolio of single-family homes Why have they done that? well quite simply It is an investment that in 20 years will pay off Second if you come in with cash It eliminates 99% of all buyers out there that would somehow you're not going to compete with a hedge fund They can pay over or at asking price. In other words, they're not into getting a good deal They are into winning the deal. There's a big big difference there. I Have seen properties just west in West not West Virginia, but to Western Virginia where the Shenandoah Valley is going for sale Right now that have an HOA fee attached to it of ten dollars. What is that about? hedge funds have Understood that they can buy and write the rules basically against the municipalities That exists there that's probably run by OMR picket and they can come in and rule the world and basically write bylaws to Charge would be home owners or property owners of that that are by the way forced to build Over the short medium term so that the hedge funds who own that underlying property can actually start to Not only have those bylaws in place but start to collect upon those homeowners association fees, which Again guys, come on. I'm a realist There's no remedy at all or no service being provided by offering or or collecting those HOA fees Okay, this is bare land okay But to start to collect those fees and then eventually when the homeowners and the build-out start to happen and the properties are developed Then they can go ahead and increase those to 50 60 70 80 dollars a month Times the number of units in the region if you don't believe me no problem. You can think I'm a conspiracy theorist I'm absolutely not I'm right on the money on this and if we don't wake up to this We will sell out to And shortly understand Understand why Europe does their real estate the way that they do Which I kind of was interested in at the time when I've traveled abroad understanding how and why the government controls who and and why people get to Purchase real estate abroad and this is why this is exactly why we're in the midst of a hostile takeover right now And nobody's talking about it But I do want to set the record straight a little bit on some channel news For you guys that may catch this live stream after the fact I typically go for 60 minutes. If you are new to the channel, I would encourage you to subscribe to the channel this whole hiatus that I've been on on the channel has been I guess partially driven by the fact that You know my energy as tough as it can be on speaking about Financial markets and financial, you know education for people people just aren't excited about the topic right now and Naturally, so I can't say that I blame you I Wish that people would if I could just define a YouTube community It would be times like this that we're all excited and sharing what it is that we're buying but if I come on and I declared to a YouTube audience that I'm Accumulating shares in a duro clean technology and highly on holdings and dollar cost averaging my portfolio fairly aggressively For all the right reasons I might add I am right about that Couldn't give you two shits of a shake of where the hell the market's gonna go I don't do that because I don't believe in it Perhaps maybe I could give you my instinct on what I think is going to happen I Think we'll finish this year strong. That's what I feel I feel like there's way too much negative sentiment I believe that the speed of this last selloff was technical in nature And I believe that the technicians and the algo quant traders are gonna drive the S&P to 4200 That's what's gonna happen And once it does hit if it did already bounce from today getting close enough technically to that level Then we'll start a year-end rally and we'll do so right now coming off What has been an atrocious couple of weeks of market activity totally happens. It's fine I'm very very well insulated, but It's only fun in games when you're looking to speculate on where the markets are going It's so funny because I actually remember Forecasts that are put forward by the analysts that Come on and and look to share. I just don't know what good comes out of that Like what are you gonna do? Are you gonna pull out of the market and and sit on the sideline? And watch this year-end rally. It's gonna happen if I'm wrong. I'm wrong Okay, and I reserve the right to be wrong in stock market predicting But what if what if I'm right and the market does roll on? And and prove the fact that there is very rarely ever to down markets year to year back to back And even with the headwind that exists right now with the current market conditions I see the market ending this year higher. I do And so I don't quite resonate with the idea that's that that's helpful Rhetoric for people, especially people that look at it I mean, I've been following financial markets my entire life And I can't even put myself in the position of somebody who just wants to put a few dollars away for their retirement and This is what they have to deal with With the emergence and the availability of information made possible by YouTube 20 short years ago I still question whether or not we're causing more damage than we are helped to people Mm-hmm. I really do Doesn't make me a cynic. I I don't know. I you know, I'm certainly Skeptical of the information that's really that's released. Is it truly for your benefit? I'm asking you to ask these questions. I I have my own opinion about this Is it a conspiracy? I don't know if I'd go to that level I think these people who are coming on and they're offering their commentary do mean well But here's what they mean. Well, if they're right, they look like an all-star if they're wrong They blame and talk about the very premise that I'm talking about the stock market investing and stock market direction is impossible to forecast anyway right So it's a win-win situation all the while I Question where that leaves you Where that leaves us as a community of investors as a community of fantastic investors We've I mean I see a couple of seven figure Three seven figure portfolios in the audience right now and a bunch of devote subscribers that have been following the message for quite some time And I do appreciate you guys for that but you guys are the ones that that should be the focus I I do as much as I can to generate churn around the topic and be a little edgy Be on the edges and talking about what I feel like would be most helpful Tom Lee Was on CNBC and I actually get very very encouraged when Tom comes on the channel Because he's he's the most down-to-earth predictor of Markets that I've ever seen come on to CNBC. It is fantastic. He was on today Laying out his bullish case for S&P 4800 by the end of the year and I thought it was fantastic because I've actually listened to him talk and I'm like yep here it is and he ends up being Right and actually forecasting markets and he catches some scrutiny for it. He really does He gets raked over the coals for his positive attitude, you know, he gets Very criticized Whereas I think the the folks that come on and they talk about Jim and gloom all the time They never really have to atone for their negative sentiment all the time I mean where was all the people that was calling for the recession here to be going on right now Right now. Where is it and again more importantly? Where would you have been on the sideline had used to come to that rhetoric and Have a bunch of cash on the side Is that where you want to be right now with cash on the side? There's schools of thought that would have you believe that that's the only place that you would bet I've seen comments on the mainstream media that would have you suggest the cash is Paying you more than actually being in equities right now And I think that is an absurd notion for most people out there that is serious about growing capital That's serious about looking at their age and their tolerance to risk and their investing time horizon And and justifying away from equities to do what by bonds There are books written on this philosophy my friends books written on it Bonds are great for the right person looking to preserve capital and People are looking at just taking the for sure thing in the market By going for you know a 10-year T bill right now in the market because that's supposed to fit into the vast majority of people and their unique individual needs because it's the safe play Because equities have been unwilling to return capital to would be share owners up over the last couple of years What's going on right now is completely normal and I say that tongue-in-cheek because if this decade has proved anything It has proved nothing less than remarkable with how unique it has been It's been pretty tough on me and and I pay it'd be awesome to come on to YouTube and say hey My crystal ball tells me this this this and this and three years ago It told me this this and this and I acted upon that and here. I am whipping some ass based on what I saw in my crystal ball Again, that's not the truth. The truth is I'm trading water right now with the Contributions going into the markets to somehow pay off at some undetermined point in the future That's a novel idea Ryan. You mean you're investing now not for next week or to have that right Commentator come on to CNBC and fluff my ass and make me feel good about where I'm at in my portfolio To get some validation from somebody that I don't even know now with all due respect, you don't know me anyway, but I'm one of those folks that would have you look in the mirror first and you don't have to like me You don't have to subscribe to my channel. I don't need your subscription. I'm totally fine.  No, I'm not I don't do this for a living and I don't need to do this. I do this because I truly do want to do it I missed it. I do enjoy live streaming. It's a little more real My dad asked me tonight. He's like, what are you gonna talk about Ryan?  I don't know dad I I never know I do have a script I guess I followed it a little bit tonight in my opening monologue for you guys But not really. I think the best stuff comes right off the cuff. I really do And I think when we're reaching for those Messages for people that come off the cuff I think we're probably in our pocket the best when we're looking to not Agree with the status quo rather to challenge it for people so they can have A productive shit filter when they look to actually go and deploy real capital In their lives for their family for their own wealth building initiatives guys be back with you in just a moment That's a little bit of this banter on the side here I do review the comments as you guys are as I'm talking I'm reviewing the comments I've been doing this a while some I get pretty good at reviewing some of these but it's during that break that I get to actually Actually view who's in here and Victor and got ever clear boy and my boy man money as well And and I got Chris in the house. It's good to see you guys got Jared Jared's been with me since the beginning of time Jared's been with me since the beginning of time and I just appreciate the hell out of you guys You know I do I appreciate what you could potentially make out of this. You know again. I you don't know me We've never had beers. I Think if you did I think it would be a pleasurable experience, but this interaction through YouTube This is all business. Okay, if you can't get benefit from this You need to go seek it out somewhere else and I bid you all the best of luck Full well knowing tongue-in-cheek when I say that you're destined for failure Not you but the masses have proven over and over and over again an inability to think for themselves an inability to Adhere to certain things that I feel like the grander institutions would have you shy away from to believe that you are incapable of Deploying and I'm here to tell you that that's just not true If you think that the institutions are making money right now and and you're the only one losing money You are sorely sorely mistaken. There is nobody navigating this financial market that is Finding the needle in a haystack and making money.  That's the truth. Nobody will admit to it But that's the truth.  That was a big big mistake No doubt the stock has gotten cheaper since then of course With they're just blowing out the revenues the last three or four quarters.  It's probably already done What do we do right? Oh, man It's all doom and gloom. What do we do man? Is there hope? Is there hope? There's not only hope There's a deployment to very very simple simple strategy that you don't have to buy into any of this I sometimes feel like i'm sitting on the sideline watching people Deploy all kinds of crazy shit like i'm watching the game and i'm just like yeah, that's crazy that thing That was a good hit. God dang. That was a poor sportsmanship.  I'm fine. I mean i'm playing the game my way. I'm good But as far as a a quantum creator, I do want to kind of get back a little bit to What what the expectation of me is, you know, I am I'm a I'm a Strategical thinker In that I look at my life as a total comprehensive Make up of a lot of different impasses Okay And the bottom line to that strategy is that I am going to live my life as an investor As opposed to living my life as not an investor That's a bottom line premise if you can kind of come to terms with that Some people will come up with excuses as to why they don't want to deploy that strategy I I'm stupid. I don't know anything. It's too much to learn It's not it's not if you're going to try to make sense of a bunch of idiocracy It's going to be very difficult for you to succeed in stock market investing but if you focus on the tried and true fundamentals of Contributing a little bit every month. I've shared with you already in the first 28 minutes the live stream One of the very principal investing philosophies and if you caught it, I don't patronize my audience I expect you guys to sit across from me and be like, you know what Ryan?  I can contribute and I'm here to tell you even if you don't think you do I'm here to tell you you do You do get over yourself a little bit You do okay, so you can make it happen Um organizing as far as cleaning yourself and making sure not yourself as far as about But but bills making sure you're organized in your financial life And I'm a phenomenal budget or those types of things and attributes you can learn from me These are the things that I do want to portray Through the independent investor channel. Now those are related to finances the other things that I do share Selectively through the channel is my position in the community my position with my career Which renders youtube a side hustle. Okay. It is it is it is an LLC. It's it's a business and a big one at that But again, I do this at my leisure and I'm probably leaving a ton of money on the shelf if I just devoted my time to this All time because I think I'm pretty good at this I haven't seen anybody talk quite like the way that I talk I've seen a lot of people that have hundreds of thousands subscribe subscribers and they stay within a swim line And there's some with millions of subscribers and they're just not that good. They're just not that good I'm certain that they're great people and I'm certain that they're great youtubers No doubt about it But the measure of greatness for people no matter how many subscribers you have is the measure of impact that you make on others Okay, you can have yourself Convinced that the stuff that comes out of your backside in fact does not smell you can have yourself convinced of this When in reality it does just like everybody else And I scour the landscape not only just on youtube but in life in general And very very few people impress me very few. Okay, and I'm not judgmental It's just you bring what you bring and I'm sure you could say the same about me But I am just saying Okay That nobody just blows me away. There's certain attributes of certain creators that I do like Even the ones I do like I spend very little time reviewing because I don't have time to review that stuff. I don't For the folks that have something to say And who feel drawn back to youtube the way that I do for you I think is very very special But those are the things that you can expect from me Here are some of the things that you can Not expect from me because I will not deliver on these. Okay. I'm going to be a little bit scathing.  Okay I will be doing this project for a long long time Just because I take a couple of weeks off doesn't mean that you need to go gq on me. Okay Um, I have a reason why I haven't dropped a highly on video every two weeks It has nothing to do with me losing conviction in the company Am I upset uh at the lack of transparency? Yes Was I put off by the interview by what the truck? Yeah, yeah, I was I thought there was more laughing than I thought was prudent I I think if I was being embarrassed, I mean, what does this guy do this guy is a Self-proclaimed race car driver. Does he laugh at the other drivers when they're blowing by him? Um, and does he just smile and laugh?  Look at that.  He's kicking my ass I I felt like there was a way too much complacency and I felt like there was a little way too much blase Um, and a lot less Explanation as to why the stock continues to reach all-time lows, but I guess he's got it all figured out and Again, most of the majority of the people out there that would criticize won't criticize him. They'll criticize me For criticizing him based on my insights Which is right That's the irony and the whole thing is my criticism is absolutely warranted Mm-hmm. It doesn't mean I'm making that criticism because the stock is at an all-time low It just means I'm making those criticisms based on my insight and what I see I can surprise me Be a man Step up Explain some shit that would be cool That'd be cool. You do that and I'll start talking positive. It's all good. It's no problem at all I am not a stock guru Stock gurus don't exist Sorry to burst your bubble If you are looking for a stock guru, they do not exist. Sorry You can tell your friends. I watched the independent investor channel last night And he in fact declared that there are no stock gurus out there Um, especially ones that can pick three stock picks for the month They don't exist Stock gurus don't exist. Okay. There's no such thing All right You want to own coke Own coke make sure it fits in your portfolio in the manner that coke is going to fit in your portfolio Don't make coke out to be something that it is not If you're looking for growth I might look at other opportunities beyond coke Okay If you're buying duke energy and you expect Nvidia growth metrics, you know, okay I merely suggest this because on the fringes it is absolutely attractive to have you believe that There are people out there that pose to know more than you. Um, I will never do that I will not patronize you like that. The truth of the matter is There are self-made millionaires in my community that owe me nothing And and quite frankly I I owe them nothing And we are cool with that relationship. Why? Because the people who will be attracted to my message are people who actually do bring a lot to the table And they don't need a 46 year old like myself Who's got about half life of his live half of his life lived Providing insights and and what people should do when in fact everybody's on their own path and trajectory Okay, I want to deal with people who can at least attempt to figure it out I'm not I'm not saying that you have the answer to life. I'm saying that you are searching for the answer for yourself I I will not provide those answers for you. Okay. I won't do that So stock guru stock picker Same thing same category doesn't exist.  Go barbecue. Really good barbecue. That does exist Stock picker doesn't exist. Okay, really good beer does exist stock picker does not exist in nature All right, let it go Let it go It'll help you delineate between the prudent advice and the crappy advice That is rampant And you don't have to look very far to find it. Okay I Am not arrogant. I'm actually a very very grounded very very confident person It is not arrogant that took me into a trade early like a duro clean technology I have had zero people come back to me and say ryan. Thank you. I'm up 30 in a duro I don't need to toot my own horn That was one that I did do diligence on about a year ago and It is just getting started if started at all with a market cap of around 60 million us This company has a runway ahead of it that is scary good scary good And in our network, we should be able to find the interviews of eric appleman the latest interviews from mariusz schonochki And penny queen those were fantastic interviews penny just released our interview today of eric. You can catch those That's education well spent. Okay, that is not an attempt to Sell you that somehow Uh, I have selected a duro. A duro was brought to me. Okay It'd be awesome to come on and say I discovered this had a 10 000 otc stocks. That is not the truth It was brought to me This company's been around for 10 years and they're just now rolling out their technician at the grant or their technical Their technology to the grander audience. Can you help us? Yes, I can I can help you I have people who come on and they listen. They would appreciate this Hell, I've appreciated it.  All right I have naria have had one single person come and say thanks ryan Don't expect it This is stockpicking. Okay All is fair for the people who came to me and they were like got introduced to highly on through the same mechanism Okay, I won't apologize for that and I won't accept to thank you for for that That's just the nature of the game where we are Uncovering opportunities that exist out there That a lot of people are looking at and have scrutinized based on the potential for opportunity there And highly on is just premature of that opportunity. I I'm steadfast in this mission steadfast in this mission. Okay I just bought 500 more shares this week $1.12 something like that Still remaining right in the pocket and still accumulating shares and when the shares start to go north I may actually look to retract from the project because I would have rather have put my content out there With the stock going down as opposed to putting the content out there with the stock going up And that's probably for obvious reasons if you actually read between the lines a little bit I am not delusional so What you see is what you get very very real Okay, a delusional person is somebody like jeremy jeremy's the most delusional person that i've ever seen on youtube Um a little bit to the point where I think he probably needs to seek therapy to be honest with you I don't know what's happened to jeremy. I think I've blocked him on youtube because he was coming up in every one of my feeds I don't come up in anybody's feed and that's just how I like it. That's fantastic for the people who catch my content They'll be better for it. We increase our degrees of success amongst our community You'll be better for it associate yourself with really good people. I am one of them There's a lot of good people here in the audience that you can rub shoulders with every single friday and it's a good thing It's a good thing. Okay, I don't need to be pushed out to a masses that don't appreciate my message But that guy's delusional. He's delusional.  He could be a hell of a brew master that could that could exist Okay, he could make a hell of a brisket Fantastic But a stock guru He is not. Okay, and there's a lot of people that I would put in that same category I don't know him. He could be a great individual but as far as youtube and what sells people Is that charismatic and yes, I might suggest delusional sell Of a lot of people out there that are way way too culpable and way too gullible to that type of I don't know temptation. I don't know. It's amazing man Are you telling me that there's 800,000 people out there that just can't hit the unsubscribe button? They've done it for me and I think what my message does is puts people to a decision Yeah, like I don't Look to entertain you. I try I try to throw my humor out there and you catch it every now and then because it's very very dry But I've had people unsubscribe from the channel. That's a big mistake It's a big big mistake because What it is that I do is bring down In reality what it is that actually I do and what actually works not only for me But for the members that I look to turn back the strategies and share with you guys as a grander youtube audience I think it's super super super fantastic We're going to get to the how I can help in just a moment We're going to see who's in the group here. We're going to scroll all out of the problem This is your property in the house. Justin. Great to see you my friend. Great to see you I always appreciate the real talk that you deliver. That's the only way I know how to deliver it Justin, so if you know any other way to let me know This is always what uh, I wanted to do when I actually started youtube Again, it's kind of funny man when I go back and watch some of those old contents. That's still me Um, this is just a little more edgy me to get the message across in a little bit more of a productive manner We are back. Good to see you Ryan fantastic ever clear boys in the house fantastic Got a comment here actually spoke with daughter 27 today about spending time with her to teach your stock market basics Told her I'd feel better leaving her portfolio and knowing she'd understand it and not liquidate it. It went well I'd like to understand a little more about what that conversation Um entailed around the fringes make sure that you're not speaking over the top of the head Don't patronize right but the easiest strategy to deploy for somebody who Either has time to devote to the education of stock market investing or no time at all Will impact how that discussion goes on the fringes what I mean by that and I'm gonna be presumptuous here a little bit 27 years old I was pretty busy and I would presume that there's a lot of 27 years old out there that are also very very busy life relationships education Career etc etc etc And this little funny thing that you're looking to start when you don't have a lot of money, right? the best piece of information that I could provide to our youth is to become a participant in the market become a Participant in the market when people ask you are you an investor in the market? Yes. I am. Why is that? What do you invest in what's your secret sauce? Well, Ryan says that there's no stock guru out there Okay, so I'm invested in this funny little ETF called sp y sp y right matt sp y The s and p 500 allows you to invest in the largest domestic stock market 500 companies and the large cap market domestically diversification Low cost to entry You own it all you're going to be guaranteed to own the version of s and p 500 and 2023 And and the the most applicable version in 2024 and 25 and 2030 and 2035 Assuming that this 27 year old goes on to do great things But more likely and a hell of a lot more predictable is that she will get older Right. She will live life And at some point down the line 2030 is going to be there and 2035 and 2040 and 2050 and the s and p 500 guarantees that you have that Most applicable version. This is key the s and p 500 looked completely different 10 years ago Go back 20 years ago and see what you owned when you owned the s and p 500 Right. It's changed dramatically Just a few years ago. You wouldn't have been you wouldn't have been invested in tesla now you are Very very important to understand and I think if delivered correctly a lot of young people would say, you know what? I might not know a lot about investing, but I know that there is importance in investing because you dad are telling me it's important and Ryan says it's important and all my friends that I respect Say that it's important to start as early as you can and do what you can when you can The s and p 500 allows you to do that. So thank you for sharing man. I really appreciate that. That's very cool And you got a double whammy here Because it says ryan any thoughts in the american battery technology up listing to nasdaq. I still see a bright future Probably correct With ryan melzert as the ceo and dcaing slowly Yeah, I mean just I'd have to look at the company specifically That's one I I don't cover Yeah, I'm certainly concerned with the battery market as a whole I think solid core Batteries is something that is really really exciting But I I've read some literature this week that would have me believe that the true e v Space is actually incurring just as much headache as they are success Okay, and that the hybrid market is getting Long overdue and much needed attention because it's legit Okay Now I know that the hybrids have the batteries as well, but I'd have to look into that I don't have that but thank you for sharing with the group. I really appreciate that. That's cool stuff, man Drinks on me if we're in vegas Hey, oh, yeah, so I'm talking about I figured we'll be playing the drinks will be free brother All right, very cool stuff, man, very cool. Let's get you out for here. We got the daniels and the group here daniel I think daniel always likes to talk about highly on I feel for the guys that are no kidding That is well said.  Yeah, you know Toughen up a little bit. I understand and I don't expect my audience to have the tolerance that I have I've been doing this a long long time I have contributed well over $3,000 a month just the dca program Whereas a lot of people don't make $3,000 a month. Okay, so it comes down to individual application Where it fits into the portfolio how old you are what's your risk tolerance and why in the hill Why in the hell you're looking to invest in them? You say there's many of them out there That's a little presumptuous. I don't know if I would go that far and I specifically wouldn't go as far to suggest that They all looked at it and had the same conviction as me and opted to sell at a 50 loss Right I'm still invested in the company I'm accumulating shares in the company. I'm on the opposite end of the spectrum Like I'm not throwing in the white flag I'm throwing in the white flag on our national debt There's systemic risk out there geopolitically that I'm concerned with I'm concerned with the war in ukraine um, I'm concerned with uh, some Political topics in this particular country that I will not get on in social media But as far as a specific equity, uh, that's that's small potatoes as far as I'm concerned I'm more excited now to own highly on holdings than ever before now robert with Investing in entrepreneurship gave an interesting tutorial on his reaction to the dune interview I actually watched the interview and I thought it was quite good actually I I Me personally I didn't appreciate the demeanor Because I understand a ceo needs to be somewhat dismissive Of a stock price and and separated from it But I could appreciate a little bit more clarity on how we're going to pull ourselves out of this mess right But it is extremely premature to be discussing thrown in the white flag, especially when You know the two out of the three certifications have been reached the the epa certification I suspect to be right around the corner and with the headwinds in the market that are coming down the pike and the shift The paradigm shift in the industry is such to move away from ev With the good work that my friend silent alert has put out there Informing people anybody out there who wants to consume the knowledge That evs might not just be the end all be all solution to what we're looking to solve And it's not the educated scholar would agree with me and and absolutely look that when you look From cradle to grave When you look at the actual environmental impact From even the production of the ev I had no idea on this I just looked at the creation of the battery Taking the vital elements that go in the battery etc etc and the earth having a finite amount of that of those Elements that go into the battery lithium specifically right It's it's finite in in nature, but what are we doing with the disposal side of all these evs? But there's there's questions there that I think politically it's It's politically Convenient right now to just say zero pipe tailpipe emissions when there are schools of thought out there That would say that's absurd hold on time out. That's not right We can't do that Right and then r and g gets introduced in the conversation and people agree. Yes. It is absolutely viable and it's viable to the extent that those applications that are good for ev Can be utilized with ev Okay, but just looking at as a blanket solution and saying that everything that is zero tailpipe Is really just an escape from thinking and I I don't quite understand what powers Are driving the narrative right now? I can't quite put my thumb on it But it is frustrating for me a little bit and especially when I see my ceo That you know, I'm very proud of thomas haley, right? He's he should be commended for bringing this company But if he truly feels the way that I feel like he should feel about pushing the narrative I would like to see that pushed a little bit more aggressively now. That's just my own personal criticism But then Daniel, thank you for For for coming in I I got a silent alert here is at the very last deal here. Good to see you. Keep up the great work Russell 2000 bit. It's been horrible It's been extremely oversold for a long long time me and you both know that Uh, it's time for small caps to take a turn. So it's interesting. You make a couple of interesting points there I I can see that if there is going to be a turn in the market small caps as historically proven Will pull us out Small caps are in a rut no matter what to your point This company and many others I don't think nicolet is all bad enough to drive down the sentiment But when you look across the landscape and you look at hyzon, I think hyzon is doing good things I think highly on is doing good things. I think there's a multitude of really good micro cap not small cap companies Um, not even necessarily represented in the russell albeit the index. I think is off 20 to 25 percent I believe it just it has not moved And I do see that when there is a hint of optimism, which right now my friend, we are at none We are zero optimism I've been through this before I'm just telling you that's what it is I just told you stock guru doesn't exist None of that exists But my sentiment of the market is absolutely right on And a company like highly on I think you had a short video tonight where you talked about the best time to You know make a move is actually right now when they don't have a lot of attention I thought that was a really smart message. I thought it was really really kind of out of the box thinking Which you're really good at And I think that's making a point now To to to everybody's credit highly on needs to be ready to to leverage and they need to make sure that they're taking advantage of this time Now that they are being afforded. Otherwise, they're going to get left behind Okay, they are in that time right now, but I think if we are going to emerge from this time Uh, I think it is going to be the russell that will take us and lead us out into into the light when we get a little bit of Optimism in this market, which it's it's been it's been voided this market for the last couple of years to your point I appreciate and thanks for stopping by. It's great to see you my brother. Thank you. Yep The leave has been well-earned. I uh was on a professional obligation that I had to attend to which Funny enough, man When I do youtube youtube uses this side of my brain at my regular job I use this side of my brain, which is actually kind of more where i'm comfortable I'm not an artist. Okay, I've been trying to figure out guitar for the last 30 years and I it's like a mystery to me, right? Matt says ryan's the future I I hope so I talked about the 27 year old daughter's future being inevitable in that they will in fact get older In time right matt And I think we're all probably in that same category life's just doing its job That's for sure But if you want the real talk that's for sure you got to come on the independent investor channel Don't don't get the banter. It's one thing about the few folks that I do actually respect And they would know this about me if they knew me in person They look at that twitter banter and they look kind of beyond it. Look, I'm frustrated. Okay I'm not doing it to mislead. I'm doing it because I am frustrated But it has nothing to do with the stock price It has everything to do with waking up every single day day in and day out Presuming that there should be reportable progress being made behind the scenes Presuming that that progress is being made but not having any transparency in the public market And this one thing that robert talked about tonight on his premiere Merely pointing out that this company is publicly owned now If you don't want to be forward facing no problem. No problem. Take the company private It's no problem, but you can't have the best of both worlds. You can't be a public company You can't sit back on your haunches And expect to not get any scrutiny and i'm one of the few guys that do it man I hope there's others out there. I don't mean any ill will but it's business If if i'm wrong and they are being transparent To the extent that they feel like the public facing information is sufficient then so be it all eat crow But we can all agree that that's not the case Right, we can all agree that that's not the case. I just I say I say that I say that and good on me for having the courage to do that. I don't know what you guys are talking about here But you guys talking about the future investing I see some real cookie and the thing about it is man. Look All is fair and loving war. All right.  We had a really good live stream and I and thank you for that. I really appreciate it I didn't think we were going to get a lot of reception tonight on the stream but You know, it's um, it's encouraging for me It is the lifeblood that kind of keeps things going for me And I do appreciate it transferred bo and jeppy mixed to my kids roth accounts That's awesome. They do have a lot of runway. I've done the same thing that that's a Great way of playing it. I think I did vti and my kids, but nonetheless to really just premium premium Products to be putting in the kids account there. So thank you for sharing that. That's really cool stuff, man Have one more comment here. If you were to tell me how to be no kidding I'd feel it's no kidding No kidding totally accepting where it is. I don't know if I'm totally accepting where it is You don't truly mean that I know I know what you mean, but um It is what it is Will we be here next year? Hell, I don't know that doesn't exist I'm going to put myself in a position. Okay to Buy shares in a company that's right at the top of my conviction list as far as where it's going Um, am I at fault for buying prematurely? Yes. Yes. I went to alert would say the same you bet Ryan Hey, we bought early. Ah, okay. I didn't buy at 58. I didn't buy at 48 and I didn't buy at 38 or 28 Okay, I started accumulating at 18 and I sold at 12 And I started accumulating again sub 10 And the majority of my shares have actually been accumulated as of late And I have not disclosed my latest share count in highly on I'm not going to do that I'm going to keep that to my business. Why because it's my prerogative to do so But I look at it very very simply a compressed spring that has an infinite amount of compression In it because I just don't see the stock Dissolving away to zero. I don't see that happening Is much more attractive to me the further it compresses Um before it actually meets some of these milestones and if you listen to thomas heli specifically during the interview He said some things that were crazy crazy exciting day cab Carno stationary power the tesla Charging station was just released this week man being charged by diesel generators guys.  Can we do better? Yeah, we can't does the technology exist. Yeah, it does I'm invested in the technology I'm not invested in the stock as disappointing as that might be right to daniel's point The stock market investing but i'm in an insulated position guys just like a lot of other people that are investing in this company And I think a lot of people share in the same excitement that I do Surrounding the company in that it's an easy company to invest in wait till it starts to go up It's going to be exciting right now. There's nothing exciting about it But it's absolutely exciting with regard to where I think their potential could render and they just got to get a little bit of churn They got to get this first 10 million booked and they've got to enter into 2024 and one of these times The company has got to figure out that the game is on And that the gun has gone off Okay And I think it's going to be really really exciting To actually see this company grow. I think it's a two-headed monster with their two skews that are worth talking about And I'll hybrid will end up paying dividends and I I really don't agree with how that was surrendered Um, you know hybrid sales for anybody who covers the company knows that they have actually carried Uh hylion's revenue for the last couple of years That's a fact What is erx contributed to the top end? zero What is carno contributed to the top end? negative Right So as anemic as those revenues has been I'm not sure if I understand for hilly terrain It's the majority of the uh at play hybrid systems at work right now Flying the highly on flag for the class 8 trucks that we serve You know, so, you know, I I'm not going to give it credit as a skew because Thomas healy doesn't But the two skews that I'm interested in the product portfolio the hyper track erx As well as the carno technology and the hyper truck erx has been solidified from an agnostic generator to the hydrogen fuel cell With hyzon. I think that's exciting. I think breaking into the the day cab version is going to be exciting And I think they're going to do it I think they're going to do it and if you if you tell me That you know, it's just as crazy two years ago to suggest that it's crazy to think of the stock at a dollar ten Or wherever it is right now. It's just as crazy right now to play the same game to the upside And that is stock market investing in a bottle. I've just given it to you Can you imagine the stock at 12 50? Absolutely not ryan That's impossible to imagine right now that the stock ever reaches 12 50 12 dollars and 50 cents Right and when we reach that milestone You'll recall and remember this time right now where you're like God, I remember ryan was talking about that at an all-time low again during the ice age I will leave you with this my friends When you look at it holistically you just step back and you answer this question for yourself Does the stock right now Warrant being where it is Based on the reciprocating information that we're getting from hylion I I have a very hard time defending the company at this point and I would say you know what If we had to stoop to this level based on the non-performance based on the delay based on all kinds of factors both in control of hylion And outside the control of hylion I would say that it's fairly justified to be honest with you In other words, it's theirs to earn their way out of this rut. It's theirs To fight out of this rut And if there was any type of criticism that I would lend to the dooner interview It was that it was the optics It was the optics of way too much giggling and smiling and having a good time when I kind of thought that maybe We could save that for a little bit better time because my friend not to suggest the obvious here, but We are not in good times as far as that goes but More to follow my friends. I thank you. We went a little bit overboard tonight had a hell of a group in Very very good stuff. I really appreciate you guys. I appreciate the support of the channel That's for sure. We will be back with you next friday on the fast to 60 minutes on youtube guys Be well have a great weekend and we will catch you next week


Why was the world ready for the Enlightenment then and not Objectivism now? Well, that's a really good question. It's a really good question. Okay, so let me try to answer it because it's not a simple question. The Enlightenment was a consequence of a certain sequence of ideas. Well, let me give you the superficial answer first. Not the superficial, it's true, but it's shallower in a sense. The Enlightenment demands less. The Enlightenment was not atheistic. It was deist in many respects. Some Enlightenment thinkers were atheists, but they didn't kind of demand atheism. And it wasn't egoistic. It didn't demand a numerality. So in a sense, it was easier. Even that took hundreds of years to get to the Enlightenment. The Enlightenment starts, I mean, not starts, the causal chain of events that leads to the Enlightenment starts with the discovery of Aristotle by the church, if you will, in the 14th century, maybe even in the 13th century. First in the University of Paris, and then it gets to Thomas Aquinas, who really takes the ideas of Aristotle seriously and embeds them into the church. In a sense, it makes it part of what the church teaches, educates, facilitates. And he brings the idea, there was to tell you an idea of the importance of this world. The importance of living in this world. The importance of maybe even pursuing what's happiness in this world. The importance of reason as dealing with this world. He brings that into dark ages culture, middle ages culture. And that starts chain of events that within about 150 years, and maybe I'm getting my dates slightly wrong, but in about 150 years, leads to the beginning of a renaissance. A discovery now of more of Greece, primarily Greek ruins, Roman sculpture, Greek sculpture, Greek plays, a whole now view of life starts to emerge that is very Greek. And you get the artists embracing these ideas note that art that in a sense is consistent with the Enlightenment predates the Enlightenment. The artists come first in many respects, in some respects. The culture comes second. The artists are thought leaders for the culture. So the idea of an individualistic man is reflected in Michelangelo's David, even in Michelangelo's pietà at the Vatican. Man having free will man man determining his own fate is in the David. It's in Leonardo's works. It's it's there. The beginning of science is in Leonardo's work in Galileo's work in this Renaissance and late Renaissance period is this rediscovery of art of science. And the beginning of a humanism, a humanism which is attempting philosophically attempting to secularize Christian morality to try to come up on morality that doesn't require God and doesn't require a pope. And, you know, it's reasonable to believe that somebody like Leonardo da Vinci was an atheist. So you're starting to get these ideas in in the culture then you get more scientists and you get more science. And I think the key figure that that brings us to the Enlightenment is now new to two key figures are Newton and Locke, right Newton Locke. Newton provides us with the efficacy of reason with the ability of reason to explain the physical world Locke is the philosopher who takes that and ultimately gives us individual rights. So there was a sequence of events that took 450 500 years from Thomas Aquinas to the Enlightenment that led to the Enlightenment. But before the Enlightenment could go all the way. Before the Enlightenment could fully understand itself before the Enlightenment could fully understand what it was really about and what was important about it and present a fully articulated comprehensive philosophy to defend itself before any of that could happen. It came under massive attack. And that attack came from basically two places from France and Germany from so and from Kant and we saw and can't completely undermine the Enlightenment they undermine the ideas they undermine the confidence and people in these ideas. And as Kant says in his introduction to the critique of pure reason, they make room for faith. They reintroduced mysticism into our thinking. And in that sense they save Christianity they save religion from being annihilated by the Enlightenment the enlightenment was on the verge of secularizing society completely. And these anti Enlightenment thinkers save it. So even though we have an industrial revolution which is a consequence of enlightenment afterwards. There's no philosophy to justify it there's no philosophy to explain it. And as the industrial revolution is happening. It's undercut by all kinds of philosophers on the left on the right in the middle. Conservatives hate capitalism because it sends people to cities and it liberates women and it does all these things that conservatives don't like. They want people to stay in the villages and small communities and collectives. It upsets the collectivist that you know and then you get Hegel and Schopenhauer and Marx and Nietzsche and you get on you know you get every front and in America you get a resurrection of religion. So the Enlightenment is blasted for a hundred and something years, 150 years, 60, 70 years before Atlas Shrugged is published. Iron Man is the first thinker post Enlightenment to really present an Enlightenment philosophy for people and complete the project of the Enlightenment in my view secularize it completely get God out of it completely. Establish reason on firm epistemological ground present a theory of concepts that is consistent with with with the idea of reason as man's basic means of survival. So show how reason actually contributes to human life. Defend capitalism defend individualism defend a morality of egos and defend the pursuit of happiness the way to pursuit of happiness. So when completes the enlightenment but by then it's late by then the enlightenment has been crushed at least philosophically. Now I think objectivism will win the culture could be receptive to objectivism but to do that what you need is what the Enlightenment had. You need artists and scientists and business people and lots and lots and lots of intellectuals all having integrated these ideas and applying them in their work. Advocating for them in when they talk when they when they when they speak. Think about, I mean, Harry Binswanger gave this example I think it's a great example imagine a scientist winning a Nobel Prize in physics standing up there and saying I couldn't have done this without a deep understanding of iron rands epistemology that those epistemological concepts are what led me to the great discoveries that I have made. That would change the world right now imagine if you had a scientist doing that in science if you had businessman who said we're very successful Steve Jobs Bill Gates is of the world. One Buffett it's not just saying I like at the strong but saying what John Allison has said a deep understanding of iron rands ideas made me a bit of businessman made me succeed in business enabled me to achieve what I have achieved. And then people did that in the arts just projected these views projected these ideas, and maybe some of them attribute him to iron man. Then the culture would be fully ready. So think about art. And I know art is not what people first thing about when they think about cultural change but I do, because I see it as so indicative. At the show was published in 1957. What was the art world like in 1957. It was worse than in 900 AD.  But that's like a million times better than a urinal framed in a museum or white on white or kandinsky spashing paint or Jackson Pollock, the non artist if there ever was one the anti artist right spashing paint and being worshipped for it. I don't know how you recover from that. So, as long as there's a culture that respects modern art. As long as modern art is something that people think has any value, and that businessmen spend gazillions of dollars buying and putting up in their homes and putting up in their businesses. As long as we have this garbage that goes as art dominating the aesthetic culture we live in. I don't hate modern art. Modern art is not art, objectively just not art. As long as they people stop buying this stuff. Objective has no chance. That reflects such an anti intellectualism, such a rejection of reality, such a second handed second added mean going by what other people think. It's a mentality that we have no hope in a sense people today have a mentality that's lower than the people in suddenly in the 1700s but but maybe even lower than in the 1200s. All these guys are awful.  There's nothing else is to that's why the world is not ready. The world is not ready because it's going to be corrupted by conscious been corrupted by Hegel it's been corrupted by who so and it's being reinforced in educational system and as sophisticated as we are technologically when it comes to our spirit when it comes to our ideas when it comes to our psychology. When it comes to our emotional well being when it comes to any spiritual thing that is of the consciousness of spirit of mind. We are 500 years backward in spite of the technological advances that we have made. And that's why the world is not ready for objective that would make a Christian if you're watching this that would make a good video. What we need today what I called a new intellectual would be any man or woman who is willing to think. Meaning any man or woman who knows that man's life must be guided by reason by the intellect, not by feelings, wishes, women or mystic revelations. Any man or woman who values his life and who does not want to give in to today's cult of despair, cynicism and impotence and does not intend to give up the world to the dark ages and to the role of the collectivist.


People say, oh, he's an industry plant, as if it's a bad thing, but I don't see a bad thing. I see perfectly executed, cheap, and clever marketing. That worked. So I'm gonna show you how we took the industry plant marketing playbook and helped an artist go from less than 30 monthly listeners to near 300,000 monthly listeners in two and a half months. Check it out. What's up, my name is Brain Man Sean and my agency has helped over 100 artists grow their fan base and get millions of streams. That's not to sell you anything, just to let you know who this information is coming from. Let's get it. Industry plant style marketing is one of the most powerful styles that you can use to market an artist because it builds a strong fan base. It's proven to do it over and over again and the beauty is you don't even have to use TikTok to do it today. We just did it in the past couple of months as much as we use TikTok and didn't use TikTok at all for this. But most artists don't take advantage of this style of marketing, not because they don't have the resources, they don't just understand the elements at play and how to use social media for it. So I'm gonna go over every single step in this video and explain the background so you can make sure you use it for yourself and get the results. So starting here, one of the most important parts about most industry plant style marketing is actually mystique. I wanna repeat that mystique, not mystery, mystique, not mystery, mystique. Why am I repeating this over and over again? Cause most artists actually do not understand the difference and they think they want mystery but they actually want mystique. I'm not gonna go deep into this video cause I have others explaining it but I am going to read you the definition and I'll let you choose for yourself. Let's get to Google. Google says the definition of mystery is something that is difficult or impossible to understand or explain. That's what you're going for, right? Are you sure? Is that something that you want to be the goal for your brand? Let's just read mystique. The definition of mystique says a fascinating aura of mystery all and power surrounding someone or something. Now that's sexy. Building an aura that leads people in all of the energy around you is what you're going for. Mystery is a tool to get there, not the end game itself. Take Kevin Hart and Dave Chappelle for example. Neither of them are artists obviously but they're both wildly successful public figures who happen to be comedians. And if you look at both of their brands, there's a stark difference between Kevin Hart's and Dave Chappelle who's completely separate from the field, not just for his comedy but how he moves. He has a mystique about him. And one thing that's very clear that you see in his activity is the same thing that's clear in artists whether it's rap, R&B, pop or any type of public figure who has mystique within their brand. And that is the amount that he posts on social media. If you look at his Instagram, Dave Chappelle has posted like 30 times in the last two years while Kevin Hart has posted about 30 times in the last two weeks. And this is where it gets really dangerous when you're trying to follow the industry plant marketing playbook. So to make sure there's no confusion, let me give you this example. You got Kevin Hart and you got Dave Chappelle. Both of them have their own meter of marketing activity and awareness that occurs. And both of those meters have to be completely full. But the difference between Kevin and Dave's meters are Kevin Hart has 80% of the activity coming from self-promotion, things with him in it, him talking about himself, him talking about his projects, him showing up everywhere again and again and then the remaining 20% is activity of people talking about him, other things occurring where he comes up in people's conversations. But the flip side is Dave Chappelle has 80% of the conversations occurring without him, not necessarily even seeing him at all. You're just hearing that he did this, hearing that he was at this place or having people show small pieces of snippets of things that he's doing, but they're showing up on other people's platforms while Dave on his own platform is the other 20% that rarely posts. Like he did when he dropped his 846 special, which I believe was his very first post on Instagram, period. So you know that a lot of people are watching. And if you wanna translate that into an artist category, you can look no further than Yeet. Underground rapper who had a momentum then completely took off in 2022. His Instagram page has literally one post in the last eight weeks. But if you go to the underground sound Instagram page, which is one of the dopest Instagram pages that covers underground rappers in that particular niche, you'll see they posted about him 14 times in the last eight weeks. Yeet posted once, but this other outlet posted him 14 times. And that's just one particular page. Imagine all the other pages that have posted about Yeet as well. So understand not posting too much matters in this style of marketing. However, the more important part is actually having other channels talk about you. So the activity is still 100, right? You need somebody to fulfill that 80, 20. It might be 90, 10, but you pretty much don't wanna go over that 20% of activity coming from you. But where do you find these channels and how do they differ from all the other pages on social media in general? Well, these particular channels are conversation channels. Now, what do I mean by conversation channel? Well, there's a lot of ways that you can get awareness on Instagram. There's a lot of pages and blogs and all of those types of things on Instagram and other types of social media because it's not just IG. We'll get into that in a second. I'll tell you the outlets. The difference is these channels generate, guess what? Conversation, right? It's not just posting and awareness. You can literally have an influencer post and then they get a lot of views and they even listen to the song directly. I'm not even talking about some background where you don't get streams. That's great, but that's not more for building image, right? That's more about building the song's awareness and maybe even getting streams for the songs. But a conversation channel specifically is a place that you can post that's almost forum-like in the way that people interact with the post on that page. They discuss whether they like the artist or not. They discuss if the music's good or not, if it's trash, if there's somebody better, if there's somebody up next. They have a strong opinion and they're constantly invested in music more heavily than the later adopters in music. The people who don't spend as much time and aren't as invested in the movement of music in that particular niche, right? Underground Sounds is an excellent page for this and a great example of what it looks like on Instagram, but they don't all look graphically exactly like that. Another channel beyond Instagram is Twitter. Twitter is conversations as a whole. So who can you get to post there? What publications or people actually have people that pay attention to the music that they're posting?  The entire space is conversations, right? People are going there. There's so many servers that are doing nothing but discussing music on music and making recommendations on who they like and all invested in listening to the new music for that particular artist. Discord is highly underrated and trust me, people are gonna start figuring that out over the next couple of years, but it's underrated right now. Another channel you have is Reddit. Notice that I haven't even said TikTok yet. TikTok isn't all that great for this particular effort except for TikTok creators specifically. So when you're looking for spaces and places to post about you, pursue these conversation channels and you're going to get the most invested fans and activities and ongoing image building that you won't get just from getting your music heard. But none of that matters. You can have the best conversation channels ever if you don't know how to create conversation. You can't just post there expecting it to happen naturally. You need to do it in a way that's going to have a direct impact on your brand and what you want people to remember about you. And that's when we get to narratives. See narratives are all about telling a story. You can be the story or simply be in the story but it's all about the story itself. And when it comes to this style, typically you are in the story, not necessarily always the story. And there's also another option where you really start to make an impact which is called making an impression. All right, making an impression. We're going to go through what all of these mean and what they look like separately. I'm going to break down, showing you actual posts and examples. But before I get there, this is the most important thing that you got to understand when it comes to a narrative. Part of my interruption is Brandon Shawn here and I got to take a quick second and say if you appreciate this information, if you want to see more of how to build, market and brand yourself from people who are really doing it and have some of our peoples who also are doing things in the industry, come around and drop gems or y'all, hit that subscribe button, hit that subscribe button, hit it, hit it, hit it. That's it. Back to your regular schedule program. This is the most important thing that you got to understand when it comes to a narrative.  That's it, right? You can have a full-blown narrative that's complicated but when it comes to actual marketing, especially as an artist, you're just trying to get that one specific message, that one specific thought, that one specific fact to be stuck in people's mind. And by the way, the fact doesn't have to be real.  But what do I mean by this? Well, look at the baby. As he rolls to fame, there are a lot of random things that were associated with them. Number one, there was a moment in time where he wore a diaper at South by Southwest. He was wearing nothing but that. And man, was that something wild but boy, could you never forget that you saw this man in a diaper. You might not have known that his name was the baby. It's probably kind of easy to remember.  But with those two things, you still might not know his music. You might not like his music. Next thing you know, you hear about this guy getting in a shootout with another guy in Walmart and killing a guy in Walmart, right? Then you find out, whoa, that's the same guy. These are two separate narratives, right? That can stick to your mind and now you're putting two and two together. The guy that was wearing a diaper is also the guy that shot somebody in Walmart.  This song is the same guy as the guy from Walmart and also the same guy who wore the diaper. Now you know three narratives.  You have to get one thing in their mind and then over time, they get another fact. Over time, they get another fact. When people start to know four, five facts about you, then they start to feel like they know you and start to check for you in the future by themselves, right? So when you pop up, they're interested to at least see what's going on with you as an update. The same goes for your music, right? So when you get one song to be loved by somebody, that's great. But when you get two, three, four songs loved by somebody, now they actually know who you are. They can't not at least know who you are as an artist and now they'll be curious to at least give you another chance and learn more about you, right? So a narrative is literally that concept. You want something simple, strong, 50 cent, got shot nine times, can't forget it. Very simple, right? You could tell the whole story of what happened, da, da, da, da. Nah, people don't need to know that. It's a rapper who got shot about nine times and then you give another fact, another fact and another fact. So anybody that you know a lot about, you effectively just have collected many narratives about them. That's how you wanna think about it because if you complicated narrative, you take away its potency and it's hard to make people stick when narratives are meant to cut through the noise. And now that you understand narratives, I'm about to show you some examples of narratives that were done well by artists and how it affected them, the conversations around them and that's going to wrap up the front end of all of this when it comes to the industry plant marketing. But understand that there's also a back end and if you get caught up just trying to do the things on the front end like so many artists do without understanding the back end then you'll be wondering why are these people getting progress and I'm not? So make sure you stay to get the back end as well. So make sure you don't just watch the front end but you also watch all the way through to understand how the back end works so you can apply it in tandem whenever you're ready to use this strategy because then you'll see why it's one of the cheapest and most effective styles of marketing for an artist on the come up. All right, so here's a quick breakdown of a few narrative driven style posts so you can understand how to apply them, what they might look like and the different scenarios that they can be used for. Baby Tron has wrapped on everything imaginable. Now he's wrapped on the NFL, things on Star Wars, Jurassic Park, some SpongeBob stuff, right? And there's literally a post of a guy talking about just that, right? This is what they're sharing and they're about to play all those beats but the focus is this is about Baby Tron, right? I'll come back to this post for the second style of narrative that it relates to as well but just know this is where he is the story, right? Here, Pink Hearts is finally dropping along with four new songs out, right? He is the story. So Fago is the story right here. This is a story about his project. Now, this is a very, very, very, very weak narrative if you are not his fan base. This is why we have narratives that might create growth and then you have narratives that are focused more so for the people who already know and care about you. This one right here has the ability to grow. The fan base, because you're just curious as well, he's wrapped on everything. That's an interesting narrative, right? You don't even care who Baby Tron is. It can be anybody. They've wrapped on everything imaginable. That's interesting that you scroll to the carousel and then see and they start to play him rapping on everything. That's something that can grow your fan base. It can be shared, right? This one right here, a very direct in 2022 Yee Outstream to Beatles. Now, it's about the artist directly. So it's him focused, he is the story, but it's more of a brand positioning post because it's showing an accomplishment, right? The Beatles already have so much clout that putting yourself in the same conversation with them in any form of fashion will elevate your brand to another level. And it's a fact. Notice all these things are just simple based facts, right? Something for you to remember. Now people know this about you.  Now people know that Baby Tron has wrapped on literally everything imaginable. So those are a couple of different examples of how you can be addressing the artist directly as a narrative about you, but the stories can be completely different and the impact can be completely different. Now, let's go to the next level. So this post right here of E.M. Trippling where you talk about performing at Rolling Loud with 13 people, gotta start somewhere. If you don't know the story, this post has gone super viral, right? Went super viral. A lot of people are like, hey man, you know, it's just a start. You know, being encouraging about his transparency and being thankful that he has to start somewhere. But then you look a little deeper. It seems that it's very clear that this was staged, right? Now, what's important about it being staged? Only the idea of the importance of events. This team understands the importance of events and how they can be used to market yourself through these narratives. So you can create a narrative.  All right, you create a narrative and now they had something that was shared on social media and went viral not just from this page but other pages, right? And they even did it again, right? They had this post right here, check it out. All right, so this narrative also got shared on social media, right? That Bro forgot his name and this is still the same artist E.M. Trippling. And then that went viral. That Bro forgot his name. It became a thing. You see it has 128,000 views on Twitter, by the way. Not to mention what it did on other pages but from his own page took off like this. Now, here's the thing. We talk about it being staged. This is the same show if you really pay attention. This is the same show that the other video was done at. And if you notice, it's definitely more than 13 people out here. I ain't saying that it's a Drake concert out here but it's more than 13 people. So there's even something to saying the number 13 there's a level of consciousness when it comes to understanding the detail and importance of saying 13 versus 10 or 20 or 21, right? That was thought about not to say that 20 wouldn't have got a result. I'm not gonna even go into that rabbit hole but there's a level of thought about the number that was said and all this stuff does matter. So the biggest thing to take from this is if you don't already have a narrative you can literally go create narratives. And once you do that, you unlock that aspect of artist marketing that yo, you can actually just create a narrative then things start to work for you on a whole another level, right? You can see through the matrix because so much of this stuff is intentional and I'll get deeper into that in a second but I wanna move on from how you can focus on narratives that are centered around you to how you can then also have narratives where you happen to be a part of it. So if you look at this trippy rare hops on K.O. Banks late, right? K.O. Banks happens to be a part of this story. I know that this is his song but the bigger story right now in this particular narrative is trippy red hopping on a song. K.O. Banks happens to be a part of it, right? If you wanna get the power of this then you can move on to this right here. Yeet song was used by French presidential candidate for a campaign. The story, right? Is that there was something happening and Yeet happened to be a part of the story, right? The presidential candidate was using Yeet. Like that's crazy that he happened to be a part of it. It wasn't something that Yeet did. It was something related to Yeet. Something happening in the world that still included him which shows him to be even bigger. But if you wanna stand even clearer there's two more examples I'm gonna show you of that in these narratives. Number one, we're gonna go back to Bro For God His Name, right? This whole story, if you see how it's pushed for the most part it was that this dude was at a concert, right? And the guy forgot his name. Somebody asked him on stage like, yo, what's your name? He took a minute to say it and oh snap, he forgot his name, blah, blah, blah, blah, blah, right? Well, that's Ian Tripling, right? So Ian Tripling, so the story is a guy forgetting his name. Yet at the same time, you happen to see Ian Tripling again. You're getting this additional awareness of him just by way of that marketing story. And when this type of stuff starts to happen it makes you feel even bigger and bigger that people start to create a omnipresence which brings a level of power with your brand, right? It's like when you turn the channel to multiple radio stations and then they all have the song on or you go to multiple clubs and they all have the same song on or you keep changing the channel and you see that same person being interviewed on all these different channels. Like when Kanye was everywhere for a period of time whether it was because of the comment scene they made or companies dropping them, right? Now that relates to the very last narrative category that is what I just talked about. The more subliminal impression when you start to have these small narratives of just your face being seen again and again and again and again and again. This post is not necessarily about Yeet. What artist producer duo will make the best collab album? Yeet just happens to be the person that got chose for this. It could have been anybody else, right? It could have been anybody else. But I could pay for this.  And it doesn't feel like he's being marketed but just the fact that I put his face there gives this level of importance to his brand who he is. Look at this post as well. Old school versus new school SoundCloud rapper, right? Yeet again was one of the faces that was chosen but it could have been somebody else. There are multiple SoundCloud rappers that could have been in his place. Of course, he's one of the more prominent ones so it makes a lot of sense to choose him but his face could have not been chosen. And somebody just seeing his face again without even mentioning his name, that brand impression right there establishes power and adds to the narrative. So now I wanna end the narrative section with this. Something that brought all those things together. I don't know if you saw when the Kanye, Madonna, Antonio Brown, that's the guy on the far left and Floyd Mayweather pick came out. It was this big thing, right? Do you think people like this aren't aware of the power of this picture? Especially Madonna and Kanye. They're extremely aware of the power this picture has, the ability for it to create so much conversation so they made sure the picture was taken, they made sure that it was circulated. There's interest here. So when we talk about manufacturing events, it doesn't mean that they all decided to meet up just to take this picture but when something like this happens, oh, let's make sure we make this a moment. Let's make sure those photos get taken. Let's make sure those photos get out because they also have the power to make sure those photos don't get out if they want to as well. And here's another example of that power brand association. If you look at the one that I have most enlarged in the top right corner, right? Well, if you know who Antonio Brown is, Floyd Mayweather is, Madonna and Kanye, then you go, well, who's this girl hugging up on Kanye, right? Or you might say, who's this other girl in the bottom sitting on the ground because everybody else has so much power in the room. If you're aware of that, right? Maybe you don't know one of these people like Antonio Brown or you don't recognize Floyd but just understanding the power of these people in the room, seeing these other people make you say, well, who are they? So imagine if you saw Ian Tripoli in this room, right? In this picture, you'd be like, dang, bro, he really has something going on on a whole another level. The power to his brand that would add would be ridiculous, right?  So this is what I mean in terms of the supplemental marketing and narratives when you don't necessarily say, hey, you did this, you did that or something happened at Yeet's concert but Yeet happens to be in the picture and the story could be literally about Kanye or Madonna and then Yeet just happens to be there. You're like, well, dang, what is Yeet doing in that room? Especially if you recognize them, right? So that ability, the power of that is ridiculous and you also wanna make sure something like that gets shared. So when we look at these types of pages, right? You'll go on there, right? You will make sure something like that gets shared, not just, oh, my album job, not just I had this great accomplishment or something happened at my birthday party or my event, right? Those are great but people severely underestimate the power of circulating a story that doesn't necessarily have anything to do with them yet they happen to be around. Just letting people see that creates a lot of brand clout and perceived importance in the general public. So that's the end of the front end side of industry plant marketing for this video and hopefully you're starting to understand how these quote unquote industry plants are really just executing very good marketing and branding techniques. Because when you get that and truly understand more about the backend of how this industry work, this whole idea of an industry plant actually becomes less real to you because the circulation and belief in industry plants is really a luxury that only fans can afford and journalists and bloggers can benefit from. But an actual artist, professional or manager who's doing this thing, trying to build a real fan base, they don't have the luxury of believing in Santa Claus. They have to understand that this is actually just artist marketing and everybody's trying to do it. Some people are just spelling at it. So now we move on to the backend. That includes relationships and the height machine where everything is working for you and you begin to go viral, get covered everywhere, things start to move. That's what we're about to get you to. But you first need to understand the relationship foundation. The key to both of these is good music if not great music. I know, I know, I know. So many people don't think it's that important to have good music and oh, we just got relationships. You can make this happen. If you just got money, you can make this happen but that's not really how it works. I know you wanna think that but the truth is it works like this. Think about yourself. Think of you had a friend, a good friend. Y'all have a relationship and you have some level of clout, right? Now, if your good friend comes to you and they're like, hey, yo, support my music, man. You know it, buddies. I know you sent sway back wind and the music is trash. Are you going to be able to support that? Probably not. If the music's okay, you might feel a little bit better about it but you can't put that trash behind your name. You just can't, right? Because you have a brand to maintain and you're not gonna be able to push it with a good heart. Right? You shouldn't be telling your friend, hey, well, I've known you since way back when so you need to trust me when I say it's trash. But when it's good music, like just solid music, it becomes a little bit hard. So you might say, you know what? You know, I don't fully resonate with this music but I'm going to kind of push it a little bit. But what happens when that music is amazing to you? Right? It's so good. It's so good.  I mean, I'm happy because I get to do a favor for my friend and I actually love this music. So I'm going to push this hard, hard. I'm going to go hard for my friend and now that relationship unlocks. Things become so much easier. That's what it's really like to work and leverage relationships in the industry where you have a better product. And that usually not just entails the music itself but also the vision that you're painting as well. People will love to support you and the relationships just makes it easier but nothing makes it as easy as good product. As a matter of fact, a lot of managers, they build their relationships by finding artists who have good product and then selling the artists to other people and being connected to those people. Now building their own network because those people love that artist and they now want to be able to be close to that artist as that artist grows. That's the power of good vision, great music and a little bit of hustle. So that's how it really looks. Again, yes, relationships are meaningful but they can't be leveraged the same if you don't have a great product. So keep that part in mind. And that's when we get into the hype machine because the hype machine, man, when you can get that to work for you, game over. So your relationships are a part of that. What if you can get people to really wanna push for you? Everybody is saying, yo, I love this song, I love this song, all of your friends are going hard for you genuinely. Not just saying, oh, I like this and then they go home and they're never listening to your song again. No, they say, I like this and they listen to it all the way home, right? Once you have that type of energy or that type of product or visual, think about when you put it in these conversation channels. That effect was why we were able to help Raul go viral in such a short period of time without getting all these influencers to post and finding these massive platforms. See what happened is you leverage these conversation channels that people who love music are looking at. And a lot of people in the industry, right? Whether it's on the indie side or the major label side are looking at these types of channels because they know they're great at curing music and everybody's looking for the next thing. Everybody's looking for good music. Like there's people who just legitimately in the industry they just love the music, right? That's why we're in the music industry. So we just wanna come across something that's dope and refreshing. So people saw his stuff in these conversation channels, creating conversations. And you know what? Next thing you know, TikTok creators found it and they're like, yo, I gotta talk about this.  Number one, the biggest thing to understand is the psychology within music is I'm going to be first. I wanna be the first to discover this artist. I definitely wanna be the first to reach out to sign this artist if it's somebody who makes sense for my label because I wanna get in their ear and build a relationship before any other label has any chance to influence them away from me. So if I can find them early, I'm gonna hop on them, show them some kind of love and respect. Maybe I'm sharing their music, maybe I'm reaching out to them and especially those people who are curators and they get cloud for sharing good music and putting people onto music quickly, they're gonna wanna put that music out there as quickly as possible. So now you have the machine working for you because everybody's like, yo, this is good music and people are already kind of talking about it in these conversation channels. So I gotta hurry up and talk about it. And then the next person's like, yo, I gotta talk about it. I'm one to this, I'm one to this. And now you have the whole machine creating new awareness for you. That's literally what happened. Using this strategy, getting him in the right places just to create conversations and then all these people with big platforms were inspired by his music, by his product and then putting it out there into the atmosphere. That's what great music does, great products, a strong vision, just a really nice aesthetic. And look, when you have that all packaged together, people will work for you. I know it's hard to believe that this type of stuff still happens and there's just this legitimate organic nature and way of getting music out there. Of course, a lot of the things I talked about was intentional, right? Creating stories, creating narratives and getting it out there for conversation. But once it's out there legitimately, the things that will happen, the needles that will move, if your product is right and you add a narrative that gives it just enough attention, you will be surprised who will discover your music. And it's not the first time we've seen something like this. It's just the latest time and it's one of the most refreshing times in an era where we know TikTok is driving so much behavior, but this did not need TikTok because good music will find a way. Those are the main elements of the industry plan marketing strategy that you need to understand if you wanna do it for yourself. I'll maybe do a breakdown even deeper later, but for now, if you wanna take advantage of something like this, you definitely need to understand how to also build the right team around you who can make these things happen to bring it all together. So if you wanna understand the right team to have in 2022 and beyond, because people are still thinking about building their music industry team the old way, which is now the wrong way, you need to watch this video right here. Check it out and build a team that's gonna make your life so much easier and get you the success you deserve.