Thanks for checking out this unboxing video, and this is not one of my normal unboxing videos This is because a long time subscriber actually probably the my longest time subscriber of my YouTube channel Who I've actually interacted with and actually have become friends with because of this channel. So that's awesome He sent me a box. There was something you wanted to send me I do know what it is But you will be finding out for the first time and then I don't want to say too much about it now although I did say that You know You don't need to do that. He let me know ahead of time and I was like you don't need to do that But he really wanted to and I was like, you know far be it for me to Turn down such a generous gift and plus I think it's something awesome. So I'm definitely gonna enjoy it The subscriber by the way, I definitely need to say is at least his YouTube name Uncle Pete Uncle Pete if you've been with my channel if you've looked at in the comments Uncle Pete actually comments on a lot He's been around for a long time. So you might know the name. Oh my gosh. This is it's well taped also the way I'm sitting.  That's important Don't cut yourself. Okay. So here we go Boxes very long Okay, well, I guess I wasn't aware of everything involved with this So first of all, I know he said this was kind of just a little throw-in that he did. I'm a big Hellraiser fan I love the lament configuration. So he sent me a Rubik's Cube lament configuration and this is actually This is one of the better-looking ones in my opinion I've got one through some sort of subscription box. I forget which one it was that looked terrible It was basically one of these and it just had like the stickers on it. This is actually like it's a part of it It's like colored Plastic, so this is cool. I like this. I'll uh, you know, I'll display it somewhere actually maybe near my Nightmares on limited replica one, which is amazing Okay, so here we go. So if people don't know in search of darkness is a thing That is a documentary. I'm gonna put the server side. That's a documentary that was done 2019 I think is when the first one came out and it's basically like a four-hour Documentary about the 80s and horror films in the 80s and it goes year Each year and then talks about kind of the more important horror films from those years and Really covers them in depth with some really great interviews. I did a review for it I think it's a no spoiler review for it So you can find it on my channel was actually pretty popular review that I did and they did a second one They and they do this through I think was Kickstarter thing that they did it They did it for the first one. They did it for the second one That's the only way to get these films especially on on Blu-ray So they have like packages like if you if you do your kicks to pledge Kickstarter at this level Then you get this if you put pledges at this level you get this So Uncle Pete let me know that he pledged enough to get two of everything at the package level And he wanted to send that to me for what I thought is he was just sending me the movie which In and in and of itself is not cheap So I really appreciate that and I really want to see the second one because I haven't seen it And this is the way I will see it so I'm excited about that. So I'll go ahead and just show you that first. Oh, it's very nice It's very nice. Look at this. It's got like a slip cover, too I didn't expect it to have a slip cover and Uncle Pete did inform me that one of my favorite horse Subgenres is covered in this one Jialo, so I'm very excited. That looks nice. Let me see Oh Okay, yeah, what else in search of tomorrow the definitive 80s sci-fi documentary Okay, they're doing a sci-fi documentary as well Just so people know that might be worth watching looking at because There's some horror related stuff that crosses over in a sci-fi especially on this because I see Predator for sure Robo cop. I mean who doesn't love some Robo cop. Yeah So this looks very much like the cover art for the first in search of darkness But just with the two instead of one instead of none of numbering Because I assume when they did the first one They didn't necessarily know they were going to do a second one But that is I'm very excited to dig into that and I think this one is also about like four hours From what I've heard so he sent me the other stuff, too I thought he was just gonna send me that blu-ray so Uncle Pete once again You didn't need to man, but at the same time super cool. Thank you So here is actually a pin which I do collect pins as people who've watched this channel know And it's an in search of darkness to pin Which looks nice. I like that Which is you know It's a reproduction of that so just so people know Which is cool very nice. I like that and then some posters I don't know if I can do these. I didn't know these posters would be in here, but it makes sense because that I'm just gonna make room for myself at this point Okay, I'm gonna try to unfurl these to show them. Let's see how that goes This could be a mistake though because I can only stretch them up so high But let's see. Okay, so basically okay, so this is the one that just looks like the cover. Oh Actually, it's from the first one. It has a note two in it. It's just the first one Which looks good. That's super cool. I like that That's nice. That's real nice. And especially when you start kind of digging into like who's you know, what horror faces are in there I like that. That's awesome.  I'll get that up at some place And then here's this one's there might be a few in this one rolled up. Oh, yeah, there are so there's one for part two it looks like I Think it is like alternates or something. Oh Yeah, so here's number two So that's for number two which looks good I love that the reanimator serum needle just like sticks out so much Like big time. Yeah, that looks good. Let's see if the next one Okay This is the first time I'm seeing these obviously. Okay. Yeah, that one's cool That one's really nice and like nostalgic to Remembering back to when you would watch movies with your friends on VHS after being at the rental store. Yeah, that's cool I dig that one. What is the third variant? Oh, yeah, that one's cool, too So that's just like the cover. Oh Like the other cover because there's two pieces of cover art. Okay. Those are cool I don't think I can put all of these up. Well, I mean I could but I don't think I will I think I Probably put this one after I can put two of them up because this one Doesn't necessarily I mean it other than this it doesn't necessarily tie to it in search of darkness, too You know, you can disregard that. I just think it's cool So I'll probably do that one and this one especially because of the reanimator needle that sticks out, but that's awesome Uncle Pete man You more than out did it dude like literally when you told me that you were going to send me the blu-ray I thought you were sending me just the blu-ray So I mean you didn't even need to do that like I told you in our messaging back and forth But the fact that you did that and then you did all of this extra stuff Thank you. That's super cool. And like I like I said, you didn't need to but it's very much appreciated. It's very cool And I need to carve out the time To go through this and one of the things I remember about this is it's segmented very well So actually when I talk about carving out the time for it, I probably I don't even need to do it all at once It's not like you need to sit down and watch it for a straight four hours I think that it's fine to just like honestly just watch one segment per sitting Because in the first one how they did it is it was just like 1980 1981 1982 so you can just watch 1980 then stop come back to it the next day do 1981 and just kind of Savor it in a way or just make sure you have time because people are busy. I Am as well got a lot of things going on but once again Thanks again uncle Pete. You are the man. I don't encourage people to send me stuff I don't Because you know, I feel bad. I'm one of those people like I like giving gifts to people But I feel bad accepting gifts Unless people are really persistent about it and I can tell that they really really really want to give me the gift So, yeah, so yeah anyway, but thanks for checking this out.  Have you seen in search of darkness? Have you seen in search of darkness too and what are your thoughts between the two films? Which one do you like better? Do you like them the same is one better than the other, you know Give me your opinions. Also. What were your best inter or your favorite interviews from the two? Like is it John Carpenter is it's I don't think Stephen King's in them I think Barbara Crampton is though.  I'm just doing putting the content out there But anyway, thanks for checking that out or this out. I'm getting tired and until next time keep it brutal


Hey everybody, it's Aaron Johnson from Aritaite Throws Nation, and in this video, we're gonna talk about safety. Now, this is something we talk about and we teach at every camp that we do. And safety is important because even at the highest levels, accidents happen. These mistakes, safety, any devastating kind of accident, and that's unfortunately what can happen with these sports. Now, thankfully in here in my club, we've been coaching for years. We never have had an incident. We've had maybe somebody like a discus who wasn't paying attention, kind of skipped on the ground. Maybe one or two instances in about the last nine years. And that's the way we intend to keep it because we apply the following rules. I was at a US Championships years ago. Unfortunately, I saw an official used to being at marking the events was at a junior nationals and got a shot put in the head and he died on site. We had been at a pro meet a couple of years ago, saw an official get hit with a javelin. I've seen weird things where young meets where the discus kind of went over and hit somebody in the head. These things do happen in their accidents. And the point of this video is to cover that and make sure that you never have this happen and be very stern. I'm not light on this. I make my athletes understand it's not a joke. There's no room for error. I've seen this with college age athletes that I've coached and I've seen this with youth athletes. And once we make this point pretty clear, they're pretty focused and we never have any problem. Here's the simple rule. The thrower is in the circle. Here's what you wanna make sure that the thrower when they step in to throw, they are always saying the magic words, heads up nice and loud. So anybody who's in the sector getting their implement, whether that's the shot or the discus, here's them, gives them eye contact and they know, they're acknowledged and they're engaged. So therefore the person out there is aware and this person is aware of who's out there. Oftentimes you'll get a thrower in, they're getting ready to throw and somebody's picking up an implement and they're not paying attention, which is rule number two. The person in the sector is never to take their eyes off of the throwing circle ever.  That is the rule for when they leave the ring and they're in the sector. The other issue is go on the perimeters. Throwers should be retrieving their implements on the perimeters outside of the sector, avoid the walking through straight out in the sector. That's no good.  Follow those simple rules. You should have zero problems. As a coach, you're gonna constantly be aware of who's in the circle and just paying attention. When I train my assistant coaches, that's one of the things I have to explain. You would think when you have college age or post-collegiate or most of your post-collegiate by this time, they've been pretty well versed. They've been around the sport long enough. They kinda know it's ingrained, never to take their eyes off the circle. So again, if you follow those simple rules on safety, we're not gonna have any issues. That's the whole point. We wanna have nice, long throwing careers and that is the key. It's a real simple checklist. Again, throw her in the circle, always checks out, make sure the individual's retrieving implements understand that they're about to throw. The people in the sector are always paying attention in never taking their eyes off the circle. Number three, always walk and get to the implements on the perimeter and come back. Number four, coaches are always aware of everybody and again, that's something I would definitely say happens all the time. I'm always telling kids, pay attention, don't turn your back, you gotta train your athletes to do it. Okay, thanks so much guys and we'll see you in the next video. Hey everybody, welcome back. It's Coach Johnson and in this video, we're gonna talk about some simple concepts that are gonna help you better understand the throw and some of our objectives. Now.


Ladies and gentlemen, please once again, with a big round of applause and energy, welcome Mr. Mirza on stage. Sir, I request you to please come and join me on stage. And thank you so much for being a lovely audience. I think I have. Is this on or this is on? So, a very good afternoon. She said 10 years is actually 11 years, but I think I have too many mics on. So, which one do we turn off? Let me turn this one off. So, you can still hear me? Good. So, I think in 20 or 25 minutes you're going to have lunch. So, I don't want to bother you too much with a little bit of stuff about me and about what we have built over the last 11 years. I have the pleasure to be here 20-25 minutes. So, what can I put and what can I bring across in 25 minutes? It can't be that much. So, let's start with me. A little bit about me. Where are the slides? Okay, let's see whether that is working. Okay, so that is moving to the side. So, let's talk about me, first of all. So, who am I? I mean, my name is Oliver Mirza. It's a difficult name combination. Some people don't know, you know, where's the Oliver coming from? Am I Indian? Am I not Indian? It's a bit of a difficult question. Well, I'm a so-called hybrid. I'm half Indian by blood and half German, but by nationality, I'm German. So, I was born in Germany. I grew up in Europe, in Germany. And when you see the slide, I've put a little bit about what I experienced over the last 51 years. Probably, let's start in the middle. Let's see whether that is also working here. I'm here. So, I grew up in Europe. I'm German. I grew up in Germany. But I also lived in the US for two years. I studied in Germany. I'm a nutritionist by profession. But then I moved to the US. I studied business. And so, I also have a master's in business. And then now I'm in India. So, you can say I lived on three continents. I worked on three continents. And I'm a nutritionist and I hold a business degree. And over the last 30 years, I worked in different industries. But food is my passion. I always worked in food. So, I started as a pastry chef. So, I'm a pastry chef if you want so. So, I know how to make all these little macarons. That's what I took as a symbol. I did this for five years before I actually started studying. I first did a pastry chef and then went to university. And then I worked in two areas, which is the sweet area. Yeah, the biscuit area in Cambly. That's the Swiss brand. And also in the fruit gum industry. And then I joined Heinz Ketchup in Germany. I was in charge of Germany, Austria, Switzerland. I was there for a few years. And then I moved on to a honey brand, Europe's number one honey brand called Langnese. And then before I came to India 11 years ago, I was eight years with Barilla. That's an Italian pasta brand. We do V. So, the V still sometimes slips in. They, or we used to do pasta and pasta sauce all across Europe. So, that's the world I used to live in. I still live in. And I'm in India with my family. I have five girls, a big one and four smaller ones. So, we all live in Delhi for the last 10 years, the first year I lived in Mumbai. And I also have a hobby. I think these hobbies we can only afford in India as a European. So, we hold some goats and I do my own goat cheese. That's why I use the symbol of goat cheese. That's about me. And then let's talk a bit about what I'm here for. Well, I came, I moved from Germany to India for this particular job because I was asked by the Ötka group, can you build up the Dr. Ötka India business? So, when I came here in 2008, the business was zero. Turnover was zero. And we looked at the business. I looked at the business, came here. I was the first person on the payroll, if you want, so on Dr. Ötka India. And how did we look at the business? We looked at it and said, wow, India and Europe have similar size, but although similar size, it's like day and night. The differences are so vast, not only the differences in food, so many differences. And I keep on saying this, I probably also say this during the presentation a few times. We need to unlearn what we used to do in Europe, or what I used to do for 40 years, I had to unlearn everything and start learning new. So, when you see alone the food part, and we're here because we're a food brand, in the European world, it's the world of sandwiches, it's the world of burgers, it's the world of pasta, whereas the Indian world 10 years ago and even now is not yet that kind of world. But we're moving towards it. So that's the similar size. When you see, when you look at India in terms of size, it's just massive. Belgium, a small country is just as big as Kerala, or you look at the UK is as big as UP. And then we're here in India, and looking at it at one country is almost impossible. But it is the country of opportunities for Western comfort food, and that's why we looked at it.  So what we do is, we do only Western comfort food. It is a bit misleading that there's a doctor in the brand because we do comfort food, not healthy food. But the doctor in the brand makes it a bit more healthy, so we're doing fine. So when you see on the left side, we do a lot around pizza, we do subs, we do deep dish, we do toasties. So we are in the world of burgers, pizza, subs, deep dish, for home consumption, not for the restaurant consumption, but even when you look at the restaurant consumption, if there's anyone from Domino's in the room, you please forgive me for the next sentence. Domino's worldwide does 1.5 million pizzas a day, we do 5 million a day. So from that kind of scale, Domino's is a nobody. But we are very strong in home consumption, whereas Domino's is on the delivery side, and also of course eat-in. So that's what we do, and on the other side, we are in the cake world, which we said, let's not look at the cake world in India, let's look at the other world, and that's what we did. So we focused on our core competency, and we thought it's easy to just bring it here, but of course it was not as easy. And the position was taken in the out-of-home market already, so we need to look at the in-home market. And that's what we did. So we looked at the biggest taste maker inside these products, which is mayonnaise. So when you look at a sandwich, the biggest taste maker is mayonnaise. You look at the toastie, it's mayonnaise. Even in the pizza sometimes is a cheese mayonnaise inside, or in a burger. So we looked at this market and said, wow, let's do this. And when you see this picture, this is the multiple usage of mayonnaise across the world. You see it in wraps. Japanese love it on their pizza. Germans love it on French fries, because as a German, I believe it's more healthy than ketchup, but we're not in competition with ketchup. We use it as decor. We use it to bind together vegetables. We use it in the UK as the favorite sandwich bread, or we use it simply as a butter replace-up. That all is the know-how that we have, but when we came to India, we realized nobody knows this. Nobody knows any of this. There's only 10 lakh people in India who know what a mayonnaise is. They buy the mayonnaise when we started this. Most of the people knew there is a white sauce inside the burger, but that that is a mayonnaise. Nobody knew, or that there is something creamy inside a sandwich. They also knew, but that that is a mayonnaise. People simply did not know. So it's a key ingredient in comfort food, but people didn't know. So that means if you come with a know-how that everybody knows everything, of course that is not working. So we had to unlearn that and learn new and start educating what the word mayonnaise means. Even when you come with a thinking of, yeah, it's the biggest condiment on the planet. And it is, mayonnaise is the biggest condiment on the planet. It's worth nothing if people don't know what it is. So when you look at this chart, the ketchup is not the king of American condiments, it's mayonnaise because in the US, mayonnaise is two billion USD market, whereas ketchup is only 800 million. And then look at, that's an article from 2014, but even in the UK, now mayonnaise sets out ketchup, outsets ketchup in the UK for the first time because they look at mayonnaise alone and mayonnaise has 80% fat over there. But even when you, that's now the mayonnaise segment. But when you look at dressings, mayonnaise dressings, if you put this together, it was always number one. So also in the UK it's bigger, but when we came and we started in 2008, mayonnaise was a nine crore market against ketchup being 500, 600 crores. So it's nothing against ketchup, although globally it's the number one. So except for some 10 lakh people scattered across the country in India, nobody knew what it was. And even a year later, two years later, I live in Delhi and I went to Vishal Megamat, which is some of you might know, it's a hypermarket in Mahipalpur here, not far from here. So I went to Vishal Megamat to check how they placed the mayonnaise. So I went inside the store, I couldn't find any mayonnaise. So I asked the store, where do you have mayonnaise? Where's mayonnaise? So then the guy looked at me and he didn't understand me. So I asked him again, where's mayonnaise? And I, no answer, a blunt face. So then I thought, okay, maybe it's because of my German accent so I have to try myself a bit in Hindi. So I asked, you know, mayonnaise, hey? So the guy again looked at me and said no, blunt. And then finally they brought a guy and showed his, yeah mayonnaise, it was Mahesh. So you know, between mayonnaise and Mahesh, I think it's a big difference, but it didn't seem to be for Vishal Megamat. And that is actually the problem, that people don't know what is mayonnaise, neither the store people know, a lot of store managerial people are not aware of what it is, and even consumers. So we are on a mission to make people understand what it is, to create relevance because it is a relevant ingredient across the world. So let's see which press, this one I have to press. So how did we do this? Again, learn, unlearn. So how did we do this? Yeah, because I think it's no secret, by now the market is no longer nine crores. It is now 200 crores. In 10 years we pushed it to 200 crores. And it's one fifth of the size now of ketchup. And in some retail chains, it actually reached a level of 50% of ketchup. Ketchup is not an enemy, ketchup is just for us the benchmark, because the category should be as big as ketchup, as globally it's the biggest category. So what did we do? We deep dived into mayonnaise. We tried to understand everything about mayonnaise because we thought everybody knows everything, but if nobody knows anything, then let's first understand what the people know. So we deep dived into mayonnaise. And when we started, there was just mayonnaise with attributes. So you see this on the picture, there's a mayonnaise, eggless mayonnaise. We acquired that brand in 2008. And there was a burger mayonnaise. You can see from the green dot, it's actually eggless and it's also vegetarian, but peck does not say so. And you also see dyed eggless. So eggless is mentioned, but that is a confusing term for consumers. We still get questions whether eggless means less egg or it's egg free. So people don't understand eggless. And if it's eggless, okay, there's no egg inside. Is there maybe gelatin inside or some other animal ingredients? So we're still being asked these questions from time to time. That is how we started. And we ourselves gave only attributes like eggless. And then when we started, we did a relaunch before our first advertising phase. We, I would say maybe by coincidence, I mean we can always say we did all this intentional because we're all marketing guys, but sometimes things also happen by coincidence and out of luck. So we renamed one SKU into mayonnaise veg, eggless. All others were called your burger mayonnaise eggless, garlic mayonnaise eggless, but one we just by coincidence, we named it mayonnaise veg eggless. And then we did a testing of eggs, of the TV spot. And we realized that when we did the TV spot for burger mayonnaise eggless and for tandoori mayonnaise eggless and for mayonnaise veg eggless, on that mayonnaise veg eggless, consumers have understood in eight seconds that this is a vegetarian product. But on the other spots, it took them 22 seconds because we showed them a 30 second commercial. But you know, Sunina, I'm happy to see you here as well from OMD, our media agency. When we then later started airing 20 second commercial and the consumer only understands after 20 seconds what the message is, one of the messages that's a vegetarian product, that we have a problem. That this insight gave us the confidence to say, let's forget all this, we create a new category. That means there was mayonnaise as a category and we now said, okay, there's mayonnaise with certain attributes and there is a veg mayonnaise as a category. So we created a new category called veg mayonnaise. And that is still there today. So when you see the mayonnaise, which was there in 2008, it was nine crore market, 50% was egg mayonnaise. The other 50% was vegetarian eggless mayonnaise. Now this four and a half crore have grown to 20 crores, but the vegetarian part is 180. That means that's where the major driver is coming from. We took this insight and said, eggless is not so relevant, people wanna hear veg. And let's not make veg a prior attribute. We created category called veg mayonnaise. So when you go out on the chefs today, there is mayonnaise as a category, but there's also veg mayonnaise as a category. And that is actually the biggest category. Sometimes you don't realize that mayonnaise is still a category. Quite often it's only one or two products because the overall market is only so small. And this is the beauty about building this category. You take an insight and scale it up and dare to scale it up because all people will just take that insight and attach it to one SKU. No, you have the guts to do this massively across the range and that's what we did. So we opened up a new category called veg mayonnaise and we moved all eggless products under the veg mayonnaise nomenclature. And this resulted in the end in a market size of a bit more than 200 crores. And we have grown from zero, you can say. Up to we have acquired a retail business in 2008 was 12 crores. We are now a 250 crore company. Major driver is the mayonnaise. The veg mayonnaise. And then we pushed and started our journey on building penetration, driving penetration but most of you are marketeers so I'm not talking anything new. We created a nozzle pack, 100 gram for 35 rupees. But we did not only push the price point. We have drawn the price point with the mayonnaise through the nozzle onto the tool spread. It's called visual impression. We burn it into the heads kind of message. And we've done this and we launched this SKU. It is this small SKU. We launched it in 2015 and by now it's our strongest SKU. That is what it is.  Of course distribution also played a major role in here. I'll come to this in a minute. I think I have another two more slides. But it is about driving penetration so that more and more people understand what mayonnaise is. Why they understand? I'll come to this. I've not yet shared that. But that veg mayonnaise as a category is going into the smaller households as well and into deeper households from an SEC ABC classification as well. How did we do this? We created relevance through education. So we are saying that we only focus on education. And we're doing this through a TV spot in which when you look at the TV spot all we do is we instruct somebody how to make a sandwich. And it's not me. Sonali Bender is doing it for us. Let she shows how to make a sandwich. How to not have an ugly sandwich or a boring sandwich. How to have a yummy, tasty, fancy, creamy, juicy sandwich. So we're focusing very much on appetite appeal and education of how to make a sandwich. As well we show burger as a spot, tandoori, wrap as a spot and also macaroni. In macaroni, for example, we've gone ahead. So we're showing how to make a white sauce from mayonnaise. So white sauce is a basic ingredient into a mayonnaise. Mayonnaise is, of course, veg mayonnaise is a basic ingredient into the white sauce. That's what we're showing. And we're showing this on TV as one spot. But we also supported this on the ground with a promotion where consumers can actually do macaroni with white sauce. So all pure education. We're not focusing on you get 10 rupee for free or you know get, I don't know. Let's stick something to it because somebody gives it to us for free. We're focusing on educative promotions. So that's what we're doing. And with this we create relevance and with this we have achieved what we have achieved. So how does the future look for us? Focus on the consumer. And I think it's normal, but a lot of people focus on the competition. We focus only on the consumer because the consumer pays our salaries. We, yeah, it's called consumer centricity. We're not looking left and right what the competition does. Of course, we're a leader. So it's a bit easier to say so because as a leader you don't have to focus so much on left and right. But as a leader in this category, we have 70% market share. We're focusing on the consumer, but even, yeah, I'm mentioning 70% market share. We're not focusing so much on the market share because the moment we focus mentally on the market share then I'm focusing on the competition because I need to stick to 70% market share. I need to make sure that I stay number one and not number two. So then the competition becomes the focus. We focus on the consumer. Run as fast as you can to reach the consumer is our focus. And with that, we have begun our journey and we will continue our journey. We also monitor trends locally, globally. And that means we look at Nielsen data. We pushed Nielsen to give us data. Nielsen before had no Nielsen panel for my niece. We are the first customer for Nielsen and it's a pain cleaning up the data. I'm so sorry for you guys from Nielsen but it's real pain. But yes, the data, once you analyze, it is about the consumer and it's about what segments they choose, what segments are growing but also what are the trends locally and globally. And you see this every few years, there's a trend. It's low fat and then sometimes it's the Atkins trend right now from Europe very strongly coming over low sugar. So there's a low sugar trend coming in many variants. Yeah, sugar is now the bad guy. But let's see how long this will last. So we focus on trends and then cater to these trends. We have an olive oil mayonnaise with Italian olive oil from Basso or diet mayonnaise because we also see a health trend coming up. We focus on quality. Quality is the best recipe is our global slogan. And we do not compromise on quality, never. We rather exit the segment. And yes, we have the most modern sources plan in Asia. We recently in 2017, March, we opened the plan. We have gone ahead, invested massively into this plant. We have a new technology in this plant. Does anyone know how to lift an airplane? Why would the airplane go in the air? Anyone has any idea? Why and see? It has to do with the ankle and the air streams below the airplane. So with that, you create enough energy for the airplane to take off. That is what has that to do with mayonnaise because we introduced aero technology in our plan to make mayonnaise. So usually, not sure whether you know how to make a mayonnaise, it's simple. You just have a little bit of water and some cool mixture and oil and you need to blend it. But if you do this at home in a mixer, you put everything in a bowl and you always need to run with a mixer after the liquid. So it takes a lot of time and it's not so efficient. But if you do it like an airplane, you create ankles in the mixer and in the equipment that the mayonnaise always comes to you and we're able to make a batch of mayonnaise if everything is inside 1.5 tons in 15 seconds. That is aero technology. So we went ahead and invested in such a technology to be ahead of the time because why is this good? Why does it pay off for the consumer? We will use less editors. We will use less stabilizers in it. So eventually, because the world is moving towards all-natural, this is what it will lead to and our technology will address these points. So that's the process plan, mayonnaise sources. And then anyone has any guess what 489 means? Louder FDA? No, no, no FDA. It's the town presence. We are present in 489 towns. And as for Nielsen, yeah, the successful brand depends 75% of the distribution. So we are right now present in 489 towns. And we are, of course, expanding our town presence beyond these towns so that we go in smaller towns, especially in North and in South. We have a clear matrix on which towns we go to. But right now, we are in 489 towns. Is it important to be in 489 towns? Probably not for right now, but for the future and the stronger growth, of course, comes also from smaller towns. All towns grow double-digit, but the smaller towns sometimes grow triple-digit. That's about it from my side. Anyone has questions? I've been promised you're not going to be cut off. Osko mat kathega, somebody said. So anyone has questions? I think I stuck to the time, right? Yeah, 30 minutes. Somebody has a question. Do we have a mic for the lady? First table left. And I always carry along a mayonnaise. Even when I go to the customer, I carry along a product. Because sometimes we forget what we're working for.  But yeah, if you work for washing machines, you can't take it along. Well, probably you could, but it's a little bit difficult. But if you have a product, that is what we celebrate. Yes? Hi, my name is Vaidahi. I just wanted to ask, while veg mayonnaise really works in India, have you all used these ideas for Europe and other markets also? Like a lot of time, the trend comes from Europe to India. Has this time been a different way the trend from India has gone anywhere else? No, not yet. But what we see, so not yet. But what is happening is in Europe, Europe and US as a market have a stronger consumption of vegetarian mayonnaise. That is true. But it's coming from niche brands. And it's difficult for them, very difficult for them. Because the law, the European law as well as the US law does not allow the mayonnaise to be called mayonnaise. In Germany, for example, you need to put in 80% of oil to be allowed to be called a mayonnaise and a mandatory protein content of 5% or more. So egg is mandatory. The moment you take out egg, it's no longer allowed to be called a mayonnaise. That's why this trend has not happened from India outward. But we have a lot of inquiries from other countries. So we have shipped, for example, Malaysia, where the law does allow. And we have inquiries from other countries where we could probably also ship to. But honestly, we are not focusing so strongly in our group on pushing this out, because then we're busy with exports. And once you're in exports, that's an aculian task. We prefer to build penetration in India. But still, the trend outside is small, but it's also growing double-digit. So the other markets, like the US market or European markets and mayonnaise, is growing one or 2%. And the vegetarian one, more vegan, actually, is growing 10%. So there you see the other mayonnaise coming down a bit and those going up a bit. So there's a bit of a trend towards vegan and vegetarian food also in Europe. Let's say 20 years ago, I'd say 99% of the Germans were meat eaters. And today, you have 10% vegetarians and 1% vegans. Any other question? Yes? Can we pass on the mic to the young lady here on this table? My name is Geetika. And my question is to you and, in fact, to all the marketers here is what's one key to keep the customer or the consumer loyal? Loyal? Loyal. Like repeated customers should be there for the brand, right, irrespective of the competition around. And we want to give the best quality to the customer. We want to have a different marketing strategy to bring our products and brand. What is one key factor which keeps the consumer loyal to the brand? A very tough question, but I can answer only for our brand, of course, for us, what it is for us is that we offer value for money across the world. When you buy our pizza, for example, a pizza would be 2 euro. On a retail shelf, at a retailer, so 160 rupees would be a pizza when you pick it up from a retail shelf. So that's our philosophy that we focus on value for money. Value for money means what do you get and what do you pay for it and what do you get out of it. So when you see what we're doing, when we acquire it, I've shown you some pictures from the brand in 2008 and currently. When you see what we acquired as a brand in 2008, it was a 300-gram pack of mayonnaise. The price was 72 rupees for 300-gram mayonnaise, eggless mayonnaise. I'm coming to the question, to the answer. And today, the price is 75 rupees for 275-gram. And we had 10 years later. So we've increased the price in 10 years by 3 rupees, MRP, and decreased the weight by 25-gram, and that in 10 years. That means what we do is we do the utmost best. Literally, I can say I put a gun at everybody's head internally and say, you better find the efficiencies because we want to pass on all efficiencies to the consumer so that the consumer develops trust and reliability with our brand, apart from the brand building, so that a consumer today will know if tomorrow we increase the price, we have reached such a threshold that we can't do it anymore. But we are not a brand that, if you increase the price tomorrow, that day after, you get it a 20-rupee discount. The concept is called EDLP, Everyday Low Price. There's a concept of EDLP. I mean, in India, we are putting the price as a manufacturer, so we are liable for the price. But if you go in the rest of the world, the retailer would put the price on the back. So you either have a concept that you put a higher price, and every one month, every two months, you put a promotion price, and you go up again, or you do an EDLP, Everyday Low Price, which the consumer learns, I trust this. And that's what we do. And for us, that's the most strongest factor. Yeah? So now, to cut it off. Thank you so much. Yeah. I would now request Mr. Biswajit Samal, he's the head marketing for Volkswagen passengers cast, to please come and join me on stage. And to please give sir a token of appreciation for joining us here. And then in the meanwhile, please do not forget to tweet using hashtag E4M-IBC. We have a surprise gift for you at the end of the day. The most interesting tweet is going to win a...


Alright, so we're going to talk a little bit today about the biomechanics of the aorta, feel a little intimidated Jennifer talking about this with you running this session so jump on in if I say anything wrong by all means. Just to start. I have no disclosures that are relevant to this presentation. My objectives for this morning session are going to be to summarize the mechanical properties of the thoracic aorta, starting with healthy people, and then describing some of the changes that occur pathophysiologically that we see in thoracic aortic aneurysms. I'm going to go over some of the ways that we actually study these mechanics, and I'll keep the focus a little bit on echo, given the symposiums orientation. And then finally, I'm going to bring up a few of the clinical applications of aortic biomechanics. Let's start with aortic tissue properties which do define how the order behaves once we stress it during these cardiac cycle. Now, the macro structures familiar to pretty much everybody that's joining this symposium. So you know we have the three layers of the intimate the media and the adventitia. So I'm going to go a bit more into the microstructure, which is what really gives the mechanical properties of the tissue. The microstructure can be divided into the cellular and the non cellular components. So some of the common components I'm going to just basically focus on the main ones that you see in most of the literature, there's plenty of things that I'm going to have to admit because of time. So the cellular component that will concentrate on this morning, there's the smooth muscle cells. And those have both secretion function, as well as mechanical function. And then on the inner layer you have the endothelial cells which aren't shown on this image, and those contribute in part with communication into the media. Particularly they have cross links with some of the smooth muscle cells, and then they endothelial cells also provide that some of this go elastic properties of the order, which will become important later on. The tissue layer is fairly rich with fibroblasts. Those are also not shown in this picture. And then finally the myofibroblasts are recruited during times of tissue injury on a responsible some of the repair mechanisms. So those have become a point of focus and a lot of the path of physiology. Now the extracellular matrix is the is a large contributor to the overall mechanical properties that we see. So the elastic will be coiled in these elastic lamellae, and then what they'll do is they will stretch under low, low loading situations so they'll have a very nice smooth elastic motion in the early part and mid parts of the cardiac cycle when the stresses are low. You then have collagen. And what collagen will do is it will stay wavy or crimped during the early part of the cardiac cycle, and then only towards the end towards the higher points of loading will they become uncrimped, and they don't have the same elastic nature as the Elastin, and they're more responsible for the overall structural integrity of the aortic wall. And then you also have proteoglycans, and the proteoglycans will make links with hyaluronin as well as with the other components of the extracellular matrix and with the smooth muscle cells. And so the high proteoglycan hyaluronin complex creates basically almost like a compressible aggregate that smooths out some of the transmission of stresses through the wall, and then by their connections to smooth muscle cells also can help with the mechanical transduction. So now what do we see in a thoracic aortic aneurysm. So we'll see a constellation of changes on histopathology. So one of the things will be we start to see death of smooth muscle cells. Another thing that we'll see is fragmentation of your proteoglycans, and then these fragments will actually begin to pool around areas of Elastin injury. And then fibers themselves will start to become degraded, torn, damaged. And then finally we'll begin to see changes in the collagen. So often what happens is that the damaged Elastin is then replaced with collagen. And this collagen isn't always the same type of collagen that was there to begin with. So now when you know these changes are we're trying to study what these changes mean from a biomechanical standpoint, how do we test this or how are we studying this. So a great deal of research up to this point had been done using bench top mechanical testing so either axial where you're stretching it in one direction, or by axial as is shown here where you're stretching it in two directions at the same time. And basically this is you cut tissue out you map it put it into quadrants and then you put it on to the stretch tester and what that will do is have hooks into the tissue, and then you will apply a deformation to the tissue and that will give you the associated stress. And so that's what a lot of the publications have been focused on up till to reach to more recently. So when you buy axiol stress test by actual test a piece of aortic tissue and a normal healthy individual on the left panel what you kind of what you end up seeing is that you see the combination of the effects of the Elastin and the collagen on the shape of the curve. And so it's not a straight curve it's a non linear elastic response so what you'll have is early in the deformation. You'll have very much Elastin dominated part of the curve and then as you get towards higher deformation. The collagen which is the red dashed line will start to become engaged and then the shape of the curve will then represent over time, less and less and less Elastin function and more and more more collagen function. And so non a linear shape is one thing that we typically see. The other thing that is common on the right hand panel is this idea that a hysteresis is made. So what that means is that when we stretch or load the tissue, and then unload the tissue, the line doesn't follow itself. There's a space in between the two, and that space between them is what we call energy loss and that will bring I'll bring that up later on. The energy loss is representative of the visco elastic properties of the order. So when we do some mechanical testing, there's plenty of different metrics that have been measured and described, I've just represented a cluster of some of them. So what you can do is you can look at the straight parts of the curve so the low end of the deformation and the high end and that will give you tangential module I or the slopes of the curve at these points. As I mentioned, there's a period where Elastin function starts to give way to more collagen function in terms of the shape of the curve. And so this creates a transition zone so we can try to measure where that transition zone begins. And then, as I had earlier alluded to, we can look at that space in between the loading and unloading curve to measure energy loss. Then what you can do is you can take some points at the beginning of the curve and the end of their curve and generate some form of a slope between those two and that will give you some measure of an overall Elastin.  But you'll stretch it until the tissue fails and it breaks and so then that's tissue failure test. Now in the thoracic aortic aneurysm when we do the same bench top testing we've come up generally with different looking curves. And so what you'll find here are some changes in those five measures that I had just mentioned. So right here on the left I've, I've shown an aneurysm in the red and the normal would be in the green. You can generally see by having less Elastin because of the Elastin degradation and more collagen the for the shape of the curve starts to be more collagen dominated earlier in the deformation. And then you start to get into the high slope stiff type of met measures earlier on as well. What you can see from the parameters I had brought up is you'd have your low tangential modulus usually flattened down and your high tangential modulus will raise up. You might start to see an earlier transition zone as the collagen is activated earlier. You'll see an increase in energy loss. The overall slope of your curve should become steeper so you'll have less Elastin's. Elastin's collagen is a stiffer material. It's not, it's in general weaker so you usually see with this tissue is that it, it fails earlier on in the deformation curve. Now the bench top is very limited obviously you can only usually get abnormal tissue, you also can only get patients in a single slice of time so either when they're coming for the prophylactic repair or your testing tissue that's already been resected because it's dissected or ruptured. So advanced imaging has really led the way to some more imaging based biomechanics. So two really important ways is with CT and MRI. And so I've shown here on the left to CT what they can do is you can create stress maps of the order and look for points of high stress that might be more inclined for rupture or dissection. And then our to the right hand side using 40 flow you can look at wall shear stress. It's a bit more on ultrasound. So one of the dating back for 30 years people have done this where you can use M mode on an aortic structure and find a systolic and end diastolic diameter, and then use that to measure forms of stiffness of a stiffness index. So people have been looking at this actually for some time. I think one of the things that's really helped is the advent of speckle tracking and the use of it on the aorta. The speckle tracking as many of us have seen it for LV or RV. What you can do is you can actually use the same technology to track the wall motion of the aorta and generate the same measures of stretch or strain. So this is an example of sort of the approach that we've been taking. So this is a cross section of the ascending aorta. And so what we have done is we'll trace the walls and create our regions of interest. And then the walls will track and provide our measures of strain. Then what you can do is you can take your circumferential strain you see here divided by sections. And that will pair it with the pulse pressure or the pulse wave at the radial artery and then use a transfer function to generate an aortic pulse wave. And then we can pair the strain and the pulse wave to generate pressure strain loops. And as you'll see this looks very similar to what we had sort of seen with the mechanical testing where you have the systolic component here in the solid line. And then during vastly as it relaxes you have the hysteresis with energy loss in the middle. And we can also sort of we can also start to appreciate where the low tangential modulus would be, as well as where that transition zone occurs. So what are some of the clinical implications of this aortic biomechanics. So one of the probably most prominent areas would be in the use of determining risk for acute aortic events or rupture or dissection I think this is where a lot of the focus has been. This is a really cool one of the earlier papers I think I've seen using echo in this way it's done with the Montreal group. And so using tea, they did a similar strategy to what I had shown where you get strain of circumferential strain. And what they did was paired it again with pressure to create a loop their loop on the bottom left panel you can see is not that dissimilar for mine it has a nice hysteresis. And then what they used was the slope of a measure of an elastance basically, and then when that was paired with the histopathology of the tissue that they collected they found a correlation of decreasing elastance or an increasing slope with a higher proportion of collagen, ie a higher amount of pathophysiology, or should say pathology. And so what they did was they did a four D flow MRI and then we're able to do measures of the wall shear stress, and there's a few parameters that they matched this with, and I just wanted to bring out to that I wanted to focus on the one on the top. There's energy loss and so you can see the shear as the wall shear stress increases, it correlated strongly with an increase in the energy loss so again as we sort of said those are that energy loss is something we see increasing as the tissue becomes more and more abnormal. The bottom, the bottom box is a delamination measure. And so that obviously delamination would be a very strong indicator of intensity for dissection. And even though this was not significant from a p value standpoint you can see the clear relationship as well shear stress increases it reflects more propensity for delamination or dissection. So I think this really shows that linking between some of the imaging that we can do, and the ability to predict risk. Another area that's kind of interesting is we actually start to see changes in the order after we do surgical interventions. So the graft material itself can have impacts on aortic function. So this was a study where they did the similar echo based approach to measuring stream. I had shown previously what they did was they did it before and after ascending aortic resection. And so what they've been they're doing this at the level of the proximal descending thoracic urea. So as you can see post procedure on the right, compared to pre procedure on the left, you have an increased that descending thoracic uric strain. So what's happening is because the nature of the graph is actually changing how the pulse wave is transmitted and creating greater strain distal to where the graft has been done so the graft is not itself is not a benign substance. We locally we did study looking at the effects of EVAR so further down in the abdomen to see if how that might affect the aorta the order of competence and LV performance parameters, approximately. And so what we found is if you is that it really had an impact on the reflected waves. So as your pulse wave transmits down so on a normal patient so the pre EVAR on the left. Your pulse wave trans transmits down to your order and then it hits the branch points and when it hits branch, it's branch points. This creates a drop or an increase in resistance depending on which branch point you're at and these will create reflected waves either positive or negative depression reflected waves. And so normally what will happen is that the deflected the positive deflected wave will arrive in diastole. And that sort of helps augment some of the coronary blood flow and the very least it's not be required to be pushed against by the LV as it's ejecting. So what we found in our EVAR patients is that because that stiff material is now there, it alters the velocity of blood through the body and changes the timing and the size of the positive reflected wave. And what we found now after the EVAR is that it will come back as a larger positive reflective wave and occur during systole and this therefore increases the aortic competence on the LV. And so we found acute changes in diastolic function related to that. And so we found a study on young patients that had thoracic that had T bars for thoracic aortic trauma, and then they followed them five years later on. And what they found was that this group had significant changes in their LVH, as well as 50% of the patients had new onset hypertension. And then also what was interesting is they began to see remodeling where there was dilation and lengthening of the ascending aorta proximal to the stent. And then finally, as I mentioned, the stent does alter pulse wave transmission so I like this was kind of a cool case that we had found. So these are simultaneous pressure tracings on a patient from the right and left radial who'd had an endovascular total arch performed. So if you need sort of any proof that the graph material impacts how the pulse wave is transmitted. I mean this is a very nice clear, clear example. So in summary, it's the microstructure of the aorta that determines the mechanical properties that we care about. When you have aortic aneurysm formation the pathophysiologic changes in that microstructure will result in differences in the biomechanics of that tissue. So we can use those biomechanical measures to then try to ascertain how severe the pathophysiology is. Now, amazing advancements in imaging technology have opened new doors for us to be able to have better clinical applications of biomechanics. So this should allow for longitudinal studying can allow for large cohorts, we can do more studies on normal people. The future is really exciting in this area. And then finally, the abnormal layer of properties. It's more than just interesting for the people resecting it it's more than just interesting and for risk stratification. It does actually have implications on patients before and after their surgery that are applicable to all clinicians. And again, I would like to thank you all for having me this morning and always take emails at any time. Hello. Okay, great. Thank you so much Alex for your wonderful presentation. We do have a few minutes before the next speaker. So I would invite everyone to put their questions in the chat. And also, after around 1030 or so we'll also have a period of time to answer questions so please get your questions in the chat. So thanks once again Alex for your talk it was wonderful great summary of all the work that you, you and the whole Calgary group has done know for many many years now you guys have been studying this it's it's fantastic. I was actually involved in that TTE study by in Montreal when I was there where we try to have a imaging based way of assessing aortic biomechanics as that's our holy grail in our field as you know, I was wondering if you guys have had any success in translating it to the classic echo, and if you can elaborate on on that and also what may be the limitations and the challenges are with with echo based techniques for this. Yeah, those are those are the you basically asked all the answers, the questions we all need answers to. You know, it's, it's actually really great. I mean, a lot of the Canadian centers have done an amazing job right because you have their Toronto Montreal over Calgary everybody's really done a really good job of working on this and it's a little bit of a slightly different area that they might be focusing on. So I think for for ultrasound. So the, the one question about the trans thoracic so where we're at now is we're still focusing on the TTE. I think it's only because of the quality of imaging, but the trans thoracic crossover is going to be a man absolute mandatory I think down the line. I think once we have a handle on figuring out how to calculate the biomechanics from tea. My thought processes is that we really then need to try to have simultaneous measurements in other modalities where that CT and MRI and trans thoracic and figure out how these all translate with each other. There's some speckle tracking info data on just LV function where you can find out that using TTE versus TTE will give you different strain measures, just in the LV. So like, I can't imagine that the era will be any different. So I think what we'll have to do is sort out. If at least if there is a difference hopefully it's a predictable one where you can just have some sort of a fudge factor that then makes the two equal. If not, then we'll basically need to create on sets of normals for trans thoracic and trans esophageal. So trans thoracic is going to be vital. And I think that because that leads me to the second part of your question in terms of the limitations and benefits of these different methods. So ultrasound is nice because it's portable, it's cheap, pretty non invasive and it's easy to do the image quality obviously is far less than what you get from CT or MRI. So I think what will have to happen is that we'll have to figure out the rules that each of these play I don't think there's going to be one that that does everything. And so I think it'll be really important for us to look at all modalities, figure out normal reference ranges, and then from there starts to do these longitudinal studies. So I think the one real nice thing about echo, especially speckle tracking is that it's really amenable to retrospective studies, because the even if you do the sort of the older traditional approach of the beta stiffness beta stiffness index, you needed someone to do an M mode on the aorta at that time so that hadn't been done, which isn't a standard image to acquire intraoperatively or preoperatively with a trans thoracic. With the beta stiffness, but meant most speckle tracking as you know it's all done offline. So you could take thousands of images and have some speckle track and whether you wanted to do just something simple like beta stiffness, or some of these more complex measures, then I think that would be very doable and you don't have as much free operative CT imaging although I know that's changing everyone's making banks now but I think that will be something that would be very helpful going forward. For sure you there's two different directions you can go right you can go more and more complex with MRI and you can really. So I sort of really focus on MRI but and add more and more layers to that or you can say well what's most available to everyone that they can do with longitudinal studies in every single center right and so that that would be the the echo approach. And it could actually end up being very, very simple we might be over complicating the problem. So you were in pen right I think. I think it was Pittsburgh actually that presented at the double ATS just this year, where they were able to correlate stiffness in their aortic clinic with actual aortic events, you know aortic dissection so the actual clinical end point that's typically missing in our studies. Okay, so we do have a. We can fit in one more question. We also want a quick question. We've tried to get these straight images in the OR a few times but one of our problems that the tea probe is sometimes too close to the order for us to get a full view of the descending. Do you guys use any spacers or any other tricks or tricks on how to get these images to make sure we get as much of the order as possible. No, and unfortunately we have we'll have that same we'll have that same problem. So one of the things that we're going to actually try out is we want to see how happy the aortic probe works. So that maybe you can we're trying to see it like we want to compare because the resolution is clearly different. So what one of our next studies is going to be is trying to figure out how different it is so if they're comparable enough, then in areas where you have drop drop out so sometimes it's posed that posterior wall that drops out, sometimes depending where the PA comes across will get shadowing. So if there's drop out can you just use an epi aortic to substitute so that's one thing we kind of wanted to look at. And then the other thing is kind of Jennifer's point like I think that simultaneously we're going deeper into complexity, while at the same time looking to see if there's just some basic easy measures that, although the model might be perfect functions well enough to give us some useful clinical information. So what we're doing is when we divide our into our sections, what we might do is we focus on the sections that we have. So what we'll learn over time is, perhaps if you have that answer your section of an aneurysm that might provide enough information on the abnormality of it that even if you have some drop out another sections, you're still getting an assessment. So I think this is the point like, I think ultrasound inherently is going to have some mutations because of image quality I think that's always going to be a problem that we have to figure out. Is it something that can be worked around or is this, you know, is this a real serious limitation that makes us has to focus more on MRI and CT scans.


NAV3 is a gene that is commonly mutated or deleted in human tumors. It has been found to be involved in the dissemination of primary tumor cells through its ability to regulate epithelial migration and invasion. When induced by growth factors, NAV3 localizes to the plus ends of microtubules and enhances their polarized growth. This leads to longer microtool growth, which in turn extends the duration of growth factor signaling, prevents apoptosis, and increases random cell migration. Mathematical modeling suggests that NAV3-depleted cells have an advantage over those without it due to their ability to explore their environment more efficiently. In animal models, silencing NAV3-increased metastasis, while ectopically expressing the wild type form had the opposite effect. Additionally, analysis of greater than 2,500 breast and lung cancer patients showed that low levels of NAV3 were associated with shorter survival times. These findings suggest that NAV3 plays a role in regulating the directionality of migrating cells, thereby reducing the risk of metastasis. This article was authored by Harder's Co and Vashi, Nibbentetrit, Waslin-Vussell, and others.


After the snow storm yesterday, Crowan County plows were out for nearly 12 hours and then back at it again early this morning. Our Sarah Winckelman wrote along with one County snowplow driver to hear his experience behind the wheel that keeps the drivers of Niswas safe. It's a something different every day and. Fallen is actually kind of fun when you get some wet heavy snows like last yesterday and today. It's just. It's fun watching it come off the wing. It's never the same day twice in a row for snowplow driver Jeff Warzeca, who is one of 16 plow drivers for Crowan County. But as for today, the crew head out at 3 AM. It's a nice relaxing job and. Get in here and. Watch the watch the nature and. Hope you make it home safe. After working 11 years for Crowan County, Jeff says he knows his routes pretty well and has found the system to get the best results. Priority ones priority twos. And then priority threes and all kind of bases on traffic count. Priority one roads are routes that have 5000 cars travel per day. The county has a goal to get those cleared 6 hours after a snow event stops and get in the road opened up for the public and. Getting them to point A to point B in this safely manner.  That's probably one of our major hazards on the road as other people. They just don't give us room and. Slow down at all. It's a lot to keep track of with the road in front of him and keeping a lookout for those pesky mailboxes and garbage cans. I'm just kind of watching the line in my mirror there. It's kind of some. Gotta kind of just guess and feel it, I guess. But even with long and often strange hours, Jeff takes a lot of pride in his work and says he wouldn't want to have it any other way. It's a good feeling. Although we hope this snow will stop for the season soon if it does continue, Jeff will be out keeping the roads clear and safe reporting in Niswa Sarah Winkleman, Lakeland news. If you enjoyed this segment of Lakeland news, please consider making a tax deductible contribution to Lakeland PBS.


Hey guys, Vladimir here with desktop makes. So last week I looked at approaching this spider bull design, specifically creating the spider pattern here and creating it to follow the contour of the body. So this was the body I took into this sculpting environment to make. So it's not a perfect sphere. There were some challenges on getting this shape here to extrude and follow the pattern or the contour of the spider bull. So we looked at some options there and hit a few roadblocks. And finally what worked for me was going into the sculpting environment and using the pipe tool there. So check out that video if you want to see the workflow I took there. Now in today's video I wanted to address some of the comments that I received from you on that video. There's a couple comments I wanted to look at and one of them was by James Drager here who said, I think you can extrude lines then thicken in the surface environment also extrude from object. At least those are the first things I try. I don't know if they would actually work the way you'd want. So I wanted to look at into that and give that a try. And there was also another comment here by HPE Christensen who said, I believe the problem with the solid pipe is when three lines meet at one point. If you do the rings and radii separate, are you sure the solid pipe will not work? So those were two excellent questions that I thought were worth kind of revisiting. So here I'm going to go to another design here that I've kind of pulled back the timeline to where I just have this the body here and then the sketch that I created on that center plane. So remember this sketch is just on this center plane here that front plane and it's a complete flat sketch. And what I want to do is take this and create a body that follows this contour here. So let's try James's suggestion here of going into the surface environment and try extruding the lines and then thicken them. So let me untangle the body here. So one really important thing I want to point out here that's going to be very valuable to know is that when you're in the surface environment and you hit E for extrude and then you select your object here and then you go ahead and extrude it, it'll basically mimic the same extrude function as in your solid environment. So you're basically extruding a profile right and you're getting this entire shape which is kind of the challenge here because that's not what I want. I want to be able to just extrude lines. So that doesn't work. So and it's different. The point I want to make there is that it's different when you hit E versus going up to your menu and then grabbing your extrude option there. And now if you select it and then you take your arrow and extrude it. Now it actually does let you extrude lines. So be careful there. Don't think just because you're in the surface hitting E on your keyboard and then grabbing it from here is the same thing. You get completely different functions. Kind of like when you're in sketch mode and you hit F for fillet. It throws you back out when you're actually using 3D fillet and it's different from Modify fillet. But anyway, so we have this situation now where it does kind of work. We're getting our lines but it's not grabbing all of them and it's random as to like which ones it picks. And so it almost gets in. It doesn't quite get there. And then I tried something else which kind of made all the difference here and it's just a very subtle thing. So if I do the order differently, if I for example select first, if I drag select and then go to create and then extrude. Now when I extrude this out it'll actually, oops, bring that again. It'll actually work and grabs all my sketch lines. So the difference there is if you go to create extrude, if you do extrude first, event select then it kind of behaves randomly. You see it doesn't grab all of them. But if you select and then extrude it works. So if anyone knows why that is let me know in the comments. Probably I might send this to Fusion. Your Autodesk can see if they can provide some feedback on why it behaves that way. But good to know. So make sure if you're kind of going for this workflow and you hit the same wall that I did, just make sure you got the order right. So okay, now we have to actually extrude the lines. I'm going to bring in the body here and I'm going to change the operation to not start at the profile plane but to start from object and then click on the surface here and it works. So James comment there actually works really well here. Well up to this point. So let's say here I just want like negative two millimeters. I'll set that and now I've got a new body as operation and I've got this extrusion of surface surfaces from that sensor plane and it mimics this contour here of that body. So I get this. So very cool. The next thing, the approach I would take here is to go and thicken this entire, all these bodies here. You can see I've got all these surface bodies. That was a problem for me when I tried doing that. I pretty much got the little spinning wheel of death and I had to restart Fusion. And I think the problem there as well is like all these intersections here. Just the calculation is a lot for it to make and it didn't work. What did end up working is if I separated these so that I had just the outer parts here like the outer rings and then I did those separate from sort of the spokes here. So if I did the thickening two passes it worked. I'm not going to do that right now because it's going to take a while for me to unselect and then do them both each at a time. But basically do the outer rings all three together first and then do these spokes in two different thickened operations and that worked. This workflow will work for you if you kind of go by the right order and do certain things the right way. But I don't really recommend it because it's kind of long and when you're doing the thickening on all these parts it takes a while for Fusion to do those computations. It's sort of a heavy for the machine to handle. So the other approach I wanted to look at here was Christensen's comment. Let me find it here. So I believe the problem with the solid pipe is when three lines meet at one point. If you do the rings and radii separate are you sure the solid pipe will not work? So let's try that. I'm just going to delete actually this last step here my timeline. So I'm back to one body and I've got that sketch in the center. We're going to try that pipe method but first let's go back to solid and I do need to project this sketch onto this surface.  If you go to project include you have an option that says project to surface so I'm going to click on that. I'll first click on curves here and then I'll drag select all my sketch curves and projection type.  So great tool there to take advantage of now I'm going to click finish sketch and I'm just going to show that projected sketch that I made and now we're going to try that pipe tool again but we're going to do it in different selections so we'll do the outer ring first and then do these lines. So we're going to go ahead and go to create down to pipe and here you kind of do have to select these individually which is a bit of a pain but no no big deal. If you did have these lines in separate sketches then you can like drag select but I won't be able to do that and you have to do them in three different operations so I'll do the outer bam there click okay and then right click repeat the nice thing is that this is quick you don't have to wait you know for it to calculate and so it seems to be pretty straightforward for fusion to create these calculations and of course you know I have this my section size sent to one millimeters and circular as the section so we'll do that and it's going to create a second body notice for which it's created some creates its own bodies there and then I'm going to do this intersection here and select all of these and now I can click okay I'll have my three bodies there and I'm going to do one more and that's going to be these lines here coming in and I'll just select those oh yeah so for this one it only lets you do it two at a time so we're going to have to do that approach as well change this to new body yeah so it doesn't let you go ahead and select more if I try to click on more it doesn't work and if anyone you know if you have different workflow here you think would make this more efficient or a different path you would take let me know kind of like you know well I enjoy getting the comments and then following some of those paths you know sometimes you get some some really good advice there and some paths that I might not be thinking of ways to follow okay so now we've got all our bodies here that we need so what I'm going to do I can take this now and combine it into one body kind of say I have all this going on here um let's do you know what I'll just do it all in one shot I'll go to modify combine select my last body here and then shift and select everything else besides the pumpkin body and do operation as join and a lot of selections here so you might have to wait a few seconds I'll click okay and hopefully it should work and all this claps into one body which it did so beautiful and I've got my one spider spider web body here and I can take this and now and create a pattern a circular pattern um to create them on all the four sides so I think this is the approach I you know I think I like the best it was more straightforward um although the other you know going into that surface environment and pulling lines it's really good to know because there are you know designs where that workflow is really going to come in handy so you know I still keep that in your back pocket but this one here for this particular approach I think is more straightforward um and the issue there was yeah it was just um when you have a complex shape where like a bunch of lines are coming together in one point it can be hard for fusion to tackle and resolve that so just doing them in different selections when you're creating the pipe tool or when you're using the pipe tool works out well all right that's all I wanted to come in today and show you this approach and kind of address some of those comments so any questions or any other paths you want me to take I'm happy to jump in and kind of follow follow that workflow and see where it leads us thanks for watching if you guys enjoy videos like this consider supporting my channel by becoming a patreon supporter so I've got the links to that below and I've also got some links to my online courses if you want a more structured approach to learning fusion 360 all right I'll be back in a few