And just like that, this is getting ready to be a throwback. For all the people who thought that this whole situation was being blown out of proportion, to all the people that felt like this thing was being escalated by the media, to all the people that thought, oh, it's not that serious, it is. It has been, and it always was. Initially, I thought that myself. I thought, okay, yeah, initially I was like, oh yeah, it's just a training camp fight, it happens. But then when you heard about the backstory, and when we went through the entire timeline of everything in yesterday's video, and then when we had to do the video talking about if Chuck Clark overreacted or not, and we went through another timeline of events, it was like the writing was almost on the wall. Now my hope was that the Ravens and Earl Thomas and everybody that they would just squash it and whatnot, they'd be like, okay, we cool, it's all good. We good, we had a little fallen out, it is what it is. But no, Raven said no, they said no. And what do we always say, man? The locker room wasn't destroyed. Because we always say if it takes one man to destroy a locker room, then a locker room was never that strong to begin with. But guess what? It seemed as if one man was not attempting to destroy the locker room, but he was being a little disruptive. Well, a lot of disruptive.  All of it. All of it. And now the Ravens are gonna be moving on from Earl Thomas. And they said that they will cut or trade him. And they're talking about that the Dallas Cowboys are the favorites to land on Earl Thomas. This escalated quickly, but at the same time it really didn't. Because this has been an ongoing thing since last season. Since last season. And again, we understand that people get into arguments, people have problems, people have quarrels, that happens. But if it's going to be habitual, if something that you're gonna be doing is habitual, if that's the type of teammate that you are, then they said, hey, they don't wanna be a teammate anymore. And the Ravens are moving on, just like that. Just like that. Today we of course expected to get some clarification on this entire situation. I've talked to so many people over the past 24 hours. And for a few of them, I told them, hey, we know how about supposed to speak at about four o'clock. How about supposed to have his press conference at four o'clock. But I expected us to get some information a little bit sooner than that, but nothing like this. But there you have it. There you have it. And you know what's crazy is that this takes a lot. Cause think about it. This is your, I believe Earl Thomas has the highest cap hit on a team.  We are absolutely done. Because you know when players, when high price players, when high price free agents or players period, when they're making a lot of money, teams will often look the other way. They'll be like, oh, it's okay. We'll get over it. It's okay. We'll get past it. It's okay. We'll get through it. But the Ravens didn't do, this dude signed a $55 million deal. And they're in a second year of this deal. And they're already gonna move on. In the second year of this deal, and they're already gonna move on. $55 million down. I think it had like 33 or $35 million guaranteed. And they're moving on in the second year already. So that's how you know it was so bad. The situation was so bad. The tension was so bad. But the locker room is so strong. Cause they say, hey, one bad apple is not gonna ruin the entire batch. So this is just, it's wild. And that's been my response to a lot of y'all that I talked to in the DMs and stuff that this whole situation is just wild. It's crazy. It's just, wow. It's, it's wild. So now with Earl Thomas, what do you do?  I mean, Dallas did just clear out a lot of cap space. So maybe the Ravens have been in talks with the Cowboys. I'm not sure. But just coincidentally yesterday, they cleared out a lot of cap space. They were, they redid contracts and whatnot. They, they redid some restructuring. So it seems as if Dallas knew something yesterday and they were like, oh, we ain't get early in free agency. Oh, we ain't get Jamal Adams. Oh, now we get a chance to do it over. Oh yeah, we gonna make sure we get it right this time. So if he's traded though, I mean, what type of compensation can the Ravens get? Now, initially I would think it's late in the year, but this is still a good player. I think they can get, I want to say a third round pick, but at the same time, it's still a good player though, but you are taking on a chunk of that salary.  Yeah, a second and change. That's what I think the Ravens could get, but we'll get for it all, Thomas. Now it is Eric Acosta.   But this, this is wild, man. And again, a lot of people keep thinking that, it's brand, it's not brand new. Now, one thing that I am concerned with now, what are the Ravens going to do with safety? Who's going to be that replacement? And like y'all know, I love the Sean Elliott. I love the Sean Elliott, but first two seasons in the league, Injured reserve, Injured reserve. They've been talking about Tony Jefferson, Tony Jefferson, Tony Jefferson, Tony Jefferson is not the replacement for Earl Thomas. Tony Jefferson plays in the box. His specialty is a box safety, not a drop back safety. So we have the Sean Elliott. We have Gino Stone, who's a rookie. You got Jimmy Smith. I know there have been some people talking about, hey, move Jimmy Smith to free safety. So we just going to have to see how the Ravens end up operating this whole thing. Some people even been talking about, hey, move Chuck Clark over to free safety now. But we going to see. But the players, they clearly, Chuck Clark is clearly that guy. They clearly back Chuck Clark. And again, all the rumors were true. All the rumors ended up being true. And it's like with the rumors, they just sounded so bad. They sounded really bad. But then yesterday, when Earl Thomas posted the video of practice, you putting Raven stuff out there.  The different concepts, the routes, the formation, both on offense and events. You put that out there. I know you, I know you're trying to clear his name and whatnot, but you put it out there. And yes, that was Chuck Clark throwing down his helmet. A lot of people were confused on who that was. I was even confused a little bit, but that was Chuck Clark throwing down his helmet in the video. Cause you could see the 36. If you pause it, it took a lot. I would watch that video like a million times, man. But anyway, it's, oh, this is just crazy. But that's it. That's a wrap. So we'll see what happens moving forward, but it's just been a while, a couple of days, man. It's been a while, a couple of days. That's the best way to explain it. Wow. So anyway, team keep it clean. Appreciate y'all. I love y'all. I will definitely see you all later on today. And just like all the time it's soon to be with the Ravens, I'm out.


Hi everybody, I have a wonderful, beautifully illustrated book to share with you today called The Stuff of Stars by Marion Dane Bauer and illustrated by Akua Holmes, in the dark, in the dark, in the deep, deep dark, a speck floated, invisible as thought, weighty as God, there was yet no time, there was yet no space, no up, no down, no edge, no center, no earth with soaring hawks, scuttling beetles, trees reaching for the sky, there was no sky, no you, no me, only the speck, weighty and weighty, and then the beginning of the beginning of all beginnings went bang! and in a trillionth of a second, our universe was born, a cloud of gas unfolded, unfurled, zigged and zagged, stretched and collided, expanded, expanded, expanded, bits bumped, gathered, fused, and throughout the cosmos stars caught fire, trillions of stars, but still no planets to attend those stars, and if no planets, then no oceans, no mountains, no hippopotamide, no violets blooming in a shady wood, no crickets singing in the night, no day, no night, the stars burned and burned, they burned so long and so hot, that some of them exploded, flinging star dust everywhere, and the ash of those dying stars gathered into planets, and the planets circled other stars, but still no blueberries, no butterflies, still no snails, no giraffes, still no you and no me, the planets closest to their star stayed very hot, the ones far away were very cold, one of those beautiful planets, but one lucky planet, a fragile blue ball that we call earth, was neither too far nor too near, it circled its yellow star, the one we call sun, from just the right distance and with just the right tilt to be sometimes warm, sometimes cold, perfect, returning that starry stuff into mitochondria, jellyfish, spiders, into ferns and sharks, into daisies and galloping horses, again and again star dust gave birth to star dust, dinosaurs lived and died, making room for humans, our great great great grandparents and all before them, lived and died, making room for more and more children, then one day, in the dark, in the dark, in the deep deep dark, another spec floated, invisible as dreams and special as love, waiting, waiting, dividing, changing, growing, until at last you burst into the world, you took a big breath of the same air that was once breathed by woolly mammoths, you cried tears that were once salty seas, you're here once the carbon and a leaf, you and the velvet moss, the caterpillars, the lions, you and the singing whales, the larks, the frogs, you and me loving you, all of us, the stuff of stars. The end. Thank you for joining me for that book.


everybody, and you are very welcome to our 42 courses speaker series. And our guest today is Fons Morris lead product designer and global conversion at Netflix. For us quite a design legend. We're hoping that at some stage, he might share some expert product design tips and advice. He's just told me luckily he's a great fan of 42 courses. And you are very welcome Fons. Thank you so much for joining us today. Thank you. Really proud to be here. And I meant that about the fan of 42 courses, being a self taught designer and a fan of education. I really think online education is the present and the future. So proud to be here. Thanks for the invite. That's great to hear. And maybe that's something we can chat a little bit about later, but maybe just for those who joined us, I can just hand over to you Fons to just tell everybody a little bit about yourself, your journey, how you got to where you are today. Sure. So tomorrow is currently based out of San Jose, which is about 45 minutes south of San Francisco, Northern California. This is what you would call the traditional silicone valley. That's because all of the other tech companies started here, the headquarters are here. I've been out here for about four years now. I'm originally from Brooklyn, New York, but after a couple of failed start, I don't want to say failed, that's too harsh. One successful startup and two that didn't really pan out. And going in between corporate America entrepreneurship around 2018, I was married then I had a kid, and I said, I need some more stability. So I had to give up my entrepreneurship dreams. And I went into actually work at Coursera, which is another huge all on education platform. And before that, I was in and out of, like I said, entrepreneurship, I was working at Comcast. I started my first design agency after I got out of college, and that got acquired and the family investors that acquired that put up money for me to build my first product, which was a content management system for independent artists and brands. And that's when I transitioned from what I would say was a web designer into a product designer, because it was my responsibility to actually take this idea from ideation all the way through execution. And that's when I started to see there's so many different responsibilities and roles that go under the design umbrella. And then I just kept going after that I did that product and I went back into corporate America work that's amazing agencies. Then I went back and did a second startup, which was similar to what we're using now, which is a video conference and platform, about two years before the pandemic. So if we would have hung in there for another two years, I don't know where I'll be right now, probably beyond the island somewhere in the middle of the ocean. But we were a little too early. So we ended up not being able to keep that that company going and then that's when I went back into corporate America. But ever since then, I've just been doing a lot of mentoring, doing a lot of public speaking, just really trying to promote more people to get into design and support the current people that are in design. That's so interesting and talking about episodes in your business life before when things didn't necessarily work out and sort of rather aping the Elizabeth Day approach. All our failures, you know, we learn from them and you know, they they took you to where you are today, you're saying the previous company had been successful. I mean, what do you think back on your experiences there and what you think you took from them? I just think experience is the best teacher and by me being a self taught designer, I'm very confident in my design and my skills and who I am in my career. So I don't really suffer from impulsive syndrome because I earned this as opposed to feeling maybe I went to a prestigious school and somebody gave me a grip. No, no, no, no, no, no. I put in all the hours. I put all my 10,000 hours into this and I've dedicated so much of my life to design that I'm very confident in that. And I say all of that because I really think all the different experiences that I went to to help me understand more about myself, more about what I wanted out of my life, my career and also it really helped me take the step, the little step to get all the way through design to really learn and understand it. And it let me know that I'm a risk taker and it also lets me know that if I believe in myself, I can be successful. So that there was a lot of fundamental things I learned about design and myself by going the path that I went and I don't think I would change anything. Well, I would change that. I wish my first company really made it but then once again, who knows where I'll be right now if that company blasts it off. So I take that back. I wouldn't change anything. I just know that dedication and being a risk taker is very, very important. Do you think that it made you more determined because you were really instrumental in carving your direction as opposed to a standard route from school through college? Yeah, I mean, I could say that it made me determined because I didn't really have anything else to fall back on. I didn't come from the most prestigious or wealthy family. So it was either I figure out how to make this design work or I'm staying, go back to New York and try to figure something out. So I just what happened was my university opened up a multi media computer lab and I just completely moved into the lab for two years, like literally every single day. And I taught myself every possible skill, anybody getting a multimedia design would need. And that was enough for me to get my first. So and then I started doing logos and doing smaller projects for myself. But it was one website that I did for another student that was in the lab. They worked at a furniture company and she got me the redesign of their corporate website. And that was the first website that I really officially made. And I got paid some real money from. And at that moment, I was hooked because nobody else I knew was able to use their skills to make that much money. And that's what let me know I might be onto something. And it might be really time for me to try to think about how to take this to the next level. So the determination and that website just really let me know I have a talent and the skill that people want. It's so interesting. And I know when we were chatting just before we kicked off, we were talking about online learning and in inclusivity. And I know that that's something that you really bring to the table when you are working for Netflix. So maybe you can just segue into obviously your work with Netflix. But again, how important that is that a platform is accessible to absolutely everyone. Yeah, sure. So I'm a super, super proponent of accessibility and accessibility has a lot of different layers to it. And then when you think of a company that has as many customers as Netflix does, which is we're in a 220 million plus, you don't really want to build a platform. Well, one, you don't get to that many users by building a platform that's not accessible or inclusive. And then second, you don't want to have that many users and 90% of them don't really feel like this platform is for them. So as part of the product and design team, we go through a lot of rigorous steps to make sure the platform is as accessible as we could be from having support of over 60 languages in our content to our UI and our product supporting over 33 languages to doing intensive accessibility audits to doing tons of usability research. I actually have a user research some today and I had some yesterday and the day before we spent a lot of time talking to our customers to make sure we understand what our customers want. And then we do a lot of work to make sure that no matter where a customer is coming from, they feel Netflix is built for them. So we do things to try to make it feel semi personal even before you even sign up for a platform. And then after you sign up, we continue to try to use our algorithm to make sure that this platform and that your experience feels tailored to you. And I think that's super important when you think of how broad our customers are. We have customers in over 190 different countries. I don't want to ever build something that only somebody in the United States or only in South America can enjoy. I really take pride. My team takes pride in building a product that the whole world can enjoy and to do that, we just make sure that we cover a lot of different steps so that people you can comment on the content because that's very subjective. But what we don't want is for you to be able to say that the platform itself was not inclusive. It's something that fascinates me because something I often comment on is my parents told me that they don't go to a certain place anymore because the car park requires you to use a code on the phone. And so they don't and they don't know how to do that. So they're just gone somewhere else. And that when you hear extremes like that, and then when we talk about Netflix, which is one of those things that everybody knows it. Everybody knows it, whether they subscribe or not everybody. And as you say, the accessibility is is the ultimate reason in my mind for the success. But I read something that you posted recently and it was on the subject of resilience. And if you don't mind just reading and you remember writing this a couple of weeks ago, you said this is why resilience is critical in tech. One day the headlines are yelling Netflix days over. Then the next they're saying Netflix blockbuster comeback. Resilience in your line of business. How important is it? Super because I mean, it's almost as if when you're at the top, everybody's going to be trying to bring you down. It takes a lot of self control. It takes a lot of willpower. It takes a lot of just confidence in yourself and in the brand to work at a company like Netflix because when I cut on the news, oh, Netflix's ads, are they on their way out? Oh, Netflix stock is down. Oh, Disney Plus is this. And this is not even when I'm at work. This is my I actually have a really funny story. So I was meeting with my team. It was one of the best meetings we've had on yeah, everybody high five at the end. It's like great. We think we have a really strong plan moving forward. I think that meeting ended at four o'clock. I'm a Twitter guy. I like to read on Twitter. I opened up Twitter at 401. And before I could even scroll or click on anything, it's a massive article on the side talking about Netflix days is over. It's on its way out. It's going to have record cancellations. And I'm just thinking to myself like, Wow, I just left the meeting where we're talking about how happy we are. And as soon as I open up social media, I see them dragging the company. And to be honest with you all, we have to really decide how much of the media we're going to interact with my friend, who's the director, she completely blocked Netflix on Twitter, because she doesn't want to see anything related to that because she knows she works there and she doesn't want that to kind of affect her thoughts on the company and moving forward. So you really have to juggle how much outside information you want to expose yourself to to prevent it from kind of seeping into your day to day work.  They lost their subscribers. They'll never be able to come back. And then my team, we're working hard to prove these people wrong. And then I get up the next morning and it's like, oh, Netflix quarters numbers came out, they're up to million people, they're back at the bottom of the industry. So you really want to just we don't do it for the the accolades from the press, whether it's good or bad. We do it for the customer. We are 100% dedicated to providing and building the best content and platform for our customers. And we don't let anything stop that. It is unfortunate sometimes when you see the bad news, but that's why I said that you got to have the willpower and the confidence in yourself and your team and the company to push through that so that you can get through those cloudy days. And then you see the sun on the other side. It's fascinating to hear some stories, you know, more on the inside. But you know, regardless of the company, the company that you work for, your skills at the end of the day are as a good UX designer. So maybe let's just sort of peel back and go, you know, to talk about that as as a core skill. And what do you say to people when they ask very general questions? You know, what do you need to bring to the table to be a good UX designer? Problem solving, you have to love solving problems. If you don't love solving problems, then I just don't know if designers and this is separate from how good you are in your craft. And I'm saying your craft like, oh, I can open a figment design the best UI ever. Or I even know how to code. I'm not saying none of that. I'm saying, do you love design or do you love solving problems enough that when somebody that you can analyze the situation and say one, you can analyze the problem.  And then three, you can try to put the pieces together to figure out how to execute on that. So I would say like the problem solving is the most critical part of design. And then second, I would say is communication. I spend so much time every day talking to tens of people. I probably communicate with maybe 30 to 40 people a day. And on some days, it might be even 50 to 60. And depending on how big of a medium you have, it could be easily 200. So if you can't really communicate well, and now that we're in this new realm of video conferencing where you don't get to see somebody's maybe body language or have a hallway conversation, all you have is this box and it's 30 minutes for this meeting or maybe Slack or email. So you need to be able to make sure that you're communicating clearly to people and you're able to communicate the decisions that you made to your team and you need to be able to communicate well to your customer. So I would say one is problem solving. And then to his communication. And what about really sort of feeling feeling for you for your user feeling for, you know, feeling I don't really know what I mean. But, you know, in the issues when when it's such a when it's such a wide base, it seems a bit overwhelming. For sure. Well, that's what a problem solving comes into play because hopefully you have empathy while you're coming up with that solution for the person. You're not just saying what you think is the best. You're you're you're understanding where that user is at that moment and the decision that you came up with was for the benefit of the user, not yourself. So I usually do call that out, but I'm going to stop calling out the user specifically because that is almost a given in that solution that you're coming up with. You should be solving this problem for your user. And if you're not really understanding where that person is, or you're not really understanding where that problem then I don't really know how you're going to solve that. So when it comes to solving problems at Netflix, yes, there's a ton. There's a million problems that need to solve. But this is where the structure of the team is very, very important as well as the leadership is important because we have strategic bets that the leadership team decides on. And this is kind of like what our path will be for the next year. And now every bet is not related to every team, but it is all related to the benefit of the company. So now the product and the design team, maybe there's three bets on there that affect us. So not that we don't care about the other 22, but that's not our focus. So I just went from all these problems to now this is the problem that we need to focus on. And now from these three, we need to prioritize these problems and we need to see what's going to have the biggest impact. What's the biggest problem? What's going to take the most to solve and what's going to have the greatest return on problems? And that's how we kind of prioritize what we're going to work on. And then you break that down even more granular into, okay, well, who's going to execute on this? And what are all the pieces you need to execute on this? You need your data scientists.  You need your product designers. You need your PMs, your TPMs, your design managers, your directors, and all of us kind of come together like a unit to be able to solve this problem. And then that's why I said communication is important because Netflix is very cross-function. I work with more non-designers than I work with designers because we're also a very lean product and very lean design team. So I worked to maybe, I don't know, end engineers. So it was maybe like more designers and engineers. So I'm always trying to figure out what's going on, learning what's going on. And that's how we get to this, the root of what problems are we going to work on. And then now, now you get even more granular where you start deciding on things like, are we going to test some stuff? Are we going to just do? And if it's a just do, that's a different path than if we're going to test things. So it just goes from this all the way up top and it keeps getting smaller, smaller, smaller, smaller, smaller, smaller, smaller, smaller, smaller, smaller. Until at the end, you actually find yourself working on a specific problem that you want to solve and that the company should solve. And we also tie in the metrics to make sure we understand what success of solving that problem looks like. So like, I know I gave you a lot, but that's me trying to make it as simple as possible. The need for the need for focus and not being distracted by, you know, it's just all around you, isn't it? I'd say that's very easy to get distracted. It takes a lot of focus. And just earlier on, you were talking about the number of people you speak to, the the research that you do, maybe give us a little bit of an insight into the sort of research that goes on. Oh, the research is amazing. I mean, you would think I'm on the research team, how much I speak highly of them and how much I value them. It's I think the worst thing I could do as a product designer is sit here in Silicon Valley with the fastest internet and the fastest computer and think I'm going to come up with all the problems.  I feel like that's a little because you don't know me. So how you want to solve my problems? And that's the part that research bridges for us. It helps us get access to our customers. So right now for for a a product I'm working on, we just met with a couple of users from the United States. We're meeting with some more from Canada and then we're going to do another round of U.S. and another round of Canada. And the reason we love that is it allows us to test certain things here from the customers before we even put the time in to building this or investing in this because what happens if you don't talk to your customers and you build this? It's the wrong solution. It's the wrong problem. And now you roll it out. Nobody likes it. Nobody understands what's going on. You got to roll it back. You take a brand hit because you're in the media. So we avoid all of that by putting so much time into research, whether it's quantitative research, which is another project I'm working on now where we're generating some questions and some images as some prototypes that we're going to send to about 12,000 customers to get some feedback from them on what they think before we even move forward with it. Versus another one that I'm doing right now is we're actually showing them actual screens before we release it to the public to see if there's any last little bit of tweaks that we need to do. So we do research all across the world. We try to hear from as many people as possible. And our research team is just very, very, very, very thorough. They're amazing. We do these qualitative or these quantitative surveys and then they take the data afterwards and they put it into this amazing report that they share with the whole company. And then as the product team, we can use that data and those results to see do you need to make any edits, make any changes to anything that we're working on or has this research actually validated everything that we thought and we're ready to go. So a ton of research all day global. I mean, some days I have meetings from six o'clock in the morning to nine o'clock at night because depending on where people are like right now it's only 820 here, six o'clock in South Africa. It's about four in Europe. So how do you plan all of these logistical meetings and things like that as well as why the research team is so amazing and they just, they really help us, I think put out the best products we can because we heard from the customer and we're solving the customer's problem, not just what we think. I'm so interested in that. My background is market research and it was fascinating in the first few months of lockdown, seeing how everyone adapted to online focus groups and it really was, really was an interesting period of time when everybody who used to go door to door had to suddenly find new ways, new ways to do it. So I find that. And it's great. I mean, it's great when you think of, it gives us now this access where prior to the pandemic, we actually would have to fly to India to do the research or fly to Brazil or fly to Europe. We're now to lose, I mean, I want to go to Brazil and India and stuff like that. When you think of the efficiency of now, we can stay where we are and work with our cross-functional and our international partners to schedule all of these research calls and quantitative surveys. We can hear from people everywhere. I mean, Australia versus New Zealand, two completely different people too. Even though they're so close, when you talk to somebody from Australia and somebody from New Zealand, they think about Netflix completely different. They use it different. They think about streaming differently. So you don't want to generalize them together because they're so close. You want to hear from them. And I love being able to hear from people all over the world. And that's why we're so confident. And we continue to build a platform that is the number one stream. That's fascinating. And in my other little sort of pet interest is behavioral science. And we're always talking about how important it is to recognize the culture of the people that you're dealing with. And it's absolutely huge. So important. I mean, I can't even tell you how important that is. And that's another reason why we work very closely with our content design partners because we are literally massaging this content every day to make sure that we're putting out something that resonates everywhere. There's times where we'll write something in English and we'll think it's perfect. And then when we translate it into Spanish, we're like, does it make as much sense for recently we were trying to come up with some copy. And the way we speak in English, it was great. But when one of our engineers, that's from Brazil and another engineer from Japan, they said the center structure doesn't line up the same way. So you can't just say it the way you would in English and these other languages. So we had to go back to the drawing board again because when we put out messaging, we wanted to land the same way everywhere. And that's how you build that inclusive culture people don't feel, oh, Netflix only speaks from a Western perspective. You feel Netflix speaks and presents itself from a global perspective. And that's fascinating as well. I know that localization in video games is just an enormous part of creating the right feel when everyone's taking part in it. And I haven't actually thought of localization in terms of Netflix as a platform. Localization is huge for us. I actually have a really cool story. So internally we built our own language. It's not a language we speak, but it's a design font that we built. And the reason we did that is we do have the backing capability, but this is too late if we use this route where I can deliver my designs to my engineers and they can build it. And then we have a backing system that then localizes all of the content into the different languages you wanna see. But that's way too late, because by that time, what if seven or eight of the languages are breaking the design? Now we gotta go back and redesign things. So to avoid that, what we did is we created a font that is pretty much our representation of what this could be like in some of the longer languages. Sometimes Spanish, sometimes French, sometimes German, sometimes Czech, sometimes Japanese. And what it does is it converts a basic English sentence. It adds about 20% more characters to it and it adds different accents and things like that. So it allows you to see what it could be like when you get to another language. So by having resources like that, that allows me to keep retweaking the designs and trying things until I get to a point where I'm really happy with this. And then now I can give this to the localization team who can then give it to engineering. By the time I get the sample back, I'm very, very close to where I wanna be opposed to, I haven't seen it in other languages. And now the first time I see it is when the engineer gives me a demo and at that moment you don't wanna have to make massive changes because it's too late, like they've already built it. So the pseudo code as well, pseudo loc is what we call it, it's like pseudo localization, brilliant tool. Has saved us, me as a designer personally has saved me a ton of time. And that's the type of stuff that we put in to make sure that we're always building the best experiences. So localization is critical for us. So fascinating. Now, somebody who is joining us today was asking about questions. So all of you who've joined us today, absolutely put your questions for funds in the chat box. And in the last sort of 10, 15 minutes, I'll bring you in so that you can put your questions. And I can see one popped up in Philip. I'll come to you in a little minutes, Philip. So just before we go to the questions, very sort of general approach, but I know I've heard you talking before about good versus bad UX. And I'm a sucker for always finding new pages that I think, oh, I wonder what they think of that. So I know in our design UX course, you talk about the classic Google page. And sometimes you need people to point this out to you to get it gone. It's so obvious, but... It's the number one website. That's the number one website of all time, if you think about it. And I'm not even saying after the search page, I'm saying just the landing page. It is so efficient. And that's why I say it's great UX. You can't even really get confused or distracted. The only time you can get distracted is if you look at the doodle. And even the doodle is amazing because even though that UI is so simple and so clean, look at the power of that Google block at the top. They've now opened that up to students to come up with Google doodle. They opened it up to celebrate different communities for holidays. So the only thing you can edit is that little box. And other than that, you can search. Why I say that's good UX is, even though the Google doodle stuff is cool, I didn't come there for that. I came to search. So when I want to search, I'm not confused. I'm not. They didn't slide an ad in. I didn't want to type an ad. And now I'm buying some sneakers or I wanted to type in something and I got rerouted somewhere else. You get their simple text field. I type in what I want. They give me the results that I want. I think that is great UX because you solved my problem. I wanted to search for something and you made it easy. I think bad UX is when you put too much on the page. It's overwhelming. You just don't even do what they came to do anymore. Now there's somewhere else or you kind of have trickery dark patterns where, oh, I thought it was this and now I'm here and then this and then this and this and this and this and this and it's like, wait a minute, did you trick me? And sometimes I know we've all had those experiences where you've used the platform. You're like, I feel like I just got tricked. I'm not with that. Like I'm not with tricking somebody to get where I need them to go. I'm with let's figure out the problem. Let's come up with a solution. Let's keep refining it and get the person the information that they need so that they'll come back again. They'll be happy to tell other people about it. So I think the Google search page is an amazing example of great UX. And I think any website that overwhelms and misleads and has dark patterns is bad UX. And ultimately people won't come back to an experience like that. Yeah, it fascinates me that people who aren't trained such as myself will constantly have these conversations where you'd be, oh, so on this site, it was so clunky. And you can see it, it's there and you're not even trained. A lot of people whom we know who are copywriters they just seem to enjoy sharing, you know, good copy. Yeah, is this something that you sort of take pleasure in sort of sharing good pages to learn from or understand the results or, you know, bad ones? Yes, well, it's changed because of what I'm focused on now. When I first, yes, I always look for inspiration. I love seeing other designers and other teams that have come up with amazing experiences. So I love that. But I can't always use that in what we're doing at Netflix. We have a very strict design style and theme. So it's not always about creativity with us. Sometimes it's about just being efficient and clear messaging and getting people through whatever experience you wanna get them through. But with that said, do I have a page full of inspiration? Of course, I wanna see how is Disney communicating to their customers? How is Amazon communicating? How is a pharma company communicating? How is a sneaker company? How is a eBay, all these different companies not to ever copy to just see because you respect those companies and you know they must have put some thought and some energy behind it. So if they've rolled this out to their customers, you just wanna put some time and thinking about well, why did they roll this out? What's the strong points of this? What's the parts that I don't like? And now can I use this information in what I'm designing anyway? And I mean, I think looking at the market is really smart but it's never from a competitive perspective. I don't look at Disney to see how can we beat Disney? How can we be better than HBO? It's what can we learn from their experiences? And to be honest with you, a lot of our streaming competitors copy us. So I don't need to go back to the other seat what we already did. We already did that. The highest form of flattery, I think they say it is. I'm gonna say anything about any brand. I'm just gonna say Netflix definitely pioneered the UI and UX for streaming. And we've talked about localization and you've talked, you touched on sort of fonts and things like that. But obviously the whole bigger subject of branding, the identity of Netflix, maintaining that brand identity is obviously a huge subject. Super. And it's, I mean, it's just so hard to try to always get it right. But what we do is, that's why we have these amazing cross-functioning teams and we have the UXDs qualitative research so we can reach out to people and understand from a small sample size, the market doesn't like this. So if this small group doesn't like it, it's probably a good chance the bigger market won't. So why learn from the bigger market when you can learn from the small one? And there's been many times I've done, this is another great story that I'd like to tell. It was a project that we're working on, huge project, billion dollar impact. And we thought internally that we had it figured out. And when we went to qualitative research, every single participant that we spoke to, he did not like it. We were listening in the back room, like, this is bad as it sounds. I can't be this bad. By the time we got to like the third day of research, we all huddled up and was like, we might wanna actually revamp this whole thing. That's how confused people were. That's how much people did not like it. And that's how much we value the brand where we thought if we kept forward with this idea that we were currently pitching, we thought that it would have such a negative impact that we completely just went all the way back to square one. We couldn't believe you were this far into the process and had it all the way back to square one, but that's why research is so important because it allows you to learn from a smaller group as opposed to from the bigger market. And when you learn from the bigger market, it might be too late to make any edits after that. So we take brand very serious. There's a brand team that we work with for visuals to make sure that we're not putting out things that don't align with the brand. The content team has their own principles that they go by. So each team also has their own principles and values that they design and build by and that allows us all to kind of stay in line to understand that the Netflix brand is super important and you should never talk about that. Now of course Netflix is such a big brand and as we said, a platform just everybody's familiar with but for anybody maybe who's on the call today who's in a smaller company or wanting to build a platform, is there some advice you give in terms of a process that you use or things people should look out for? That's a good question, but it's also a question that has a ton of different answers to it. So from a smaller company, you should always no matter what your position is in a company, you should understand the vision of the company and the mission statement of the company and you should make sure you're aligned with that. That's like first step one, because if not, I don't know how dedicated or passionate you're gonna be about what you're working on, right? But once you get past that point now, you know if you and I, Louise, we have a company that we sell mugs like this, we need to be in sync to make sure that we're selling as many mugs as possible. What does that mean?  So we're still doing the same research, maybe you don't have global people participating, maybe you don't have hundreds of thousands of dollars to spend on each one, but you still fundamentally respect the research part. So I think that's the thing is you look at these bigger companies, the Metas, the Apples, the Netflix, the Googles, but you look at them and you try to see what can you take away from what they're doing that works for your situation. Even if you're a one woman design agency, you can still learn a lot from these bigger organizations that will help you figure out your process. Every org has a different process. Coursera was nothing like Netflix and Coursera was nothing like Comcast, but you know what I was able to do? I was able to pull out all of the positives and negatives that I think I needed to understand to be able to continue to grow in my career. And I think that's the same thing with this question. Figure out what your main goal, what the success look like for your team, for your company, for your user, and then work backwards to figure out how to get all the way to step one and in between step one and that is all of the things that you need to do, which will be research, which will be competitive analysis, which will be testing, which will be talking to customers, getting prototypes out there. So I don't think there's one exact answer. I think it's more about being in tune with your user and understanding from the business side what the success look like. And I think that's where I am as in my career, I no longer only care about the visual or artifacts I create. I care about those and I care about it's my user happy and then I care about am I making money for Netflix? Am I really doing my job? Which I think my job is not just designing things. I think it's, I know it's, it's converting users. It's converting our subscribers. It's keeping people on the platform. It's increasing retention and how do you do that? That's going to vary depending on the company that you're at.  Maybe you'll do it in different ways, but the end result is keeping them there. So you can do that type of stuff as a smaller company. Stay focused but understand the business side, understand the user side. And then if you see any small samples or ideas from bigger companies, try to mimic it. And I understand everybody doesn't have the same budgets we have and stuff like that, but where there's a will, there's a way. That's really great advice and much of it is very, is the core tenets of running a business. So that was great to hear from you. Now, Philips asked a very good question. And if you would like, Philip, you can put the question to Fonz yourself if you would like to unmute yourself or I can ask a question. Come on down, Philips. Come on down. Good afternoon. Nice to meet you, Fonz. Thanks, Lise. Yeah, I guess it's in the chat, but I was really curious, like your world sounds like you make simplicity out of chaos. I don't know how you do it, but I thought my agency was a complicated company. Like, where do you find the innovation? Like, you're so passionate. Like, I imagine that it's difficult to find. I'm almost like that quiet space to do your best work amongst all that data and information and relationships that you go in the communication that you said you're so important to you. I was curious about that. And also, I'm in a bit more of a subtopic, really interested in, you know, how you maybe, I don't know, I hate the word, globalized, but it's something that an author of a UX book used where they talk about persuasion tactics and color psychology in different countries and things. So two different questions. And the other thing I just wanted to say, nice Codepaxi cap. Do good, Phil. Always do good, man. Thanks so much, Philips. Great question. Pleasure. Great questions. I love what I do, man. So where do I find the time? Honestly, I don't know. It varies. I'm a father, my husband, I'm an entrepreneur, I love my job, I do public speaking. So I just put a lot into my days to be honest with you, but I'm very, I just have my priorities to get, Philip. That's what I'm gonna say. But I'm mature in my career. So that's how I understand what my priorities are. I make time for my family, but I communicate with my family so they understand how much work I have on my plate. So if daddy's gone for a couple hours or I have to travel, they understand that. So there's no real easy answer to that because there's ebbs and flows. Some days, like today, I have like 10 meetings. Today is just a 10 meeting day. There's nothing I can really do about that, but I don't have 10 meetings tomorrow. So tomorrow I only have two meetings and I'll use that free time to now whether I need to do anything personal, whether I just wanna go for a walk. However, I wanna spend that time for myself is what I always make sure I do. And sometimes I have to go multiple days or multiple weeks where work is intense and I might not really get that time that I want, but I always make sure that eventually I'm gonna get there and the Netflix has a great culture of supporting that where we have a very tight knit design or so if it says, Philip, you're like, man, I'm busy. I gotta go out of town. I just need a second. All you do is talk to your design partner. Somebody will step in to help to make sure that you have enough time to do what you need to do because it is a lot of responsibility. And if you don't take that time, you can burn out. So it just depends on, but for me personally, I just love it. So like now I'm up early and I'll get up early for a chat. I'll stay up late for a chat. I'll work on a Saturday. I work on a Sunday. But once again, that's because I'm passionate about what I do. Don't get me wrong. I like getting paid every two weeks, but I don't work for the money. I work for the love. And when you work for the love, you won't, once again, where there's a will, there's a way. You'll make a way for something like that. So at your agency, y'all can think of that stuff the same way. We try to keep our meetings a little light on Fridays if possible. So you can kind of get caught up and maybe prepare for the next week. And we also make sure every meeting has to have an agenda because we don't want people coming to meetings that they don't need to be. So there's a lot of little small things we do as well to make sure that people don't just become superly overwhelmed with just trying to, like you said, stay innovative and stay passionate, but also innovation at Netflix is a little different than other companies. Innovation at Netflix is moving the needle on revenue, moving the needle on subscribers. That might be, hey, you know what? Instead of the button being over here, let's just move it over here. To some people, that's not, it's not innovative. Like you just move the button over. That button move might equate to like $25 million. So the innovation at Netflix is a little different than when you think of other companies. And I had to learn that because when I came in the door, I just wanted to be the best ever. And my whole team was like, slow down, buddy. Got a lot to learn and understand what's going on here. So with that, I now know innovation sometimes may be the best, greatest idea ever. Or sometimes innovation may be, let's just remove this from the experience because it's not really helping our users. First question. Second question. We don't really use the color based off of like tactics like that. Because remember, we have this one universal brand that we want people to more equate with than we do. When you go here, you get this experience. When you go there, you get that experiences, which is why if you look at television, web, iOS, Android, exact same experience as close as possible because that's the brand that we would rather build as opposed to, you should watch Netflix on TV because it's the best experience or you should watch on the mobile because it's the best experience. We're like, no, you should watch it on any platform, anywhere, anytime because it's an equal experience. And I think that's the same thing I was saying earlier about that's how we work with our customers. We do have one piece I want to add is we have a very diverse workforce. So when we're in these meetings and we're presenting our work and we're presenting these suggestions, we have different people from different communities that could speak of if something is not resonating well. Like I said earlier, we wrote some stuff and when we translated into Spanish and to Japanese we was like, this is not working well for us. So let's go back to the platform as opposed to let's try to write something that works specifically for Spanish or specifically for Japanese it's like too big of a target market to try to be specific like that. So we try to be as focused in general as possible but I do understand what you're saying as far as those little smaller tactics could they possibly work in places? We just have too many customers. Like I said, we're in 190 countries. So to try to start doing things for one specific as a snowball that will end up probably backfiring. Thank you. Thanks so much, Phillip. That really was a great question. That was a great double question. You get two points for that. Thank you, Phillip, for joining us. What do you say to young people wanting to start out in this particular career? Is there a sort of a standard bit of guidance you like to give people? Yeah, I get access question a lot and I think it depends on where the person is and I think my answer has grown over the years. But what I want to say is I want people to be passionate about this. I don't want you to just jump into this because it's the hottest new job or it's trendy or your friends is doing. That's not enough. Once again, I want you to become a designer or a product designer because you want to solve problems. That's the first thing. If you're not cool with solving problems, don't become a designer because it's going to show eventually that you're not in this for the right reasons. If you've come to the conclusion that you'd like solving problems for users, I now want you to take this next question and say, well, what kind of problems do you want to solve? What kind of user do you want to interact with? What kind of company industry do you want to be in where somebody could say, this is great because I just had this conversation. The way I think now is if I meet a younger designer and they say, I want to be in design, I say, and do what? And they're like, I don't know. I'm like, see, that's the first problem that we have. That's the problem that we have because what if I told you, I think you should go down a little bit. And I think you should start learning how to use Figma. But you really wanted to be a UX researcher. You should know Figma, but is Figma the best first starting point for somebody who wants to be a UX researcher? I don't think so. So I want people to have a better understanding of what they want to do. And I tell a lot of people to just pull out your phone. Pull out your phone, look at your apps and see what's the number one app, like the one, two, three apps you use the most. Ask yourself, why do you use these apps so much? And then ask yourself, could you make this experience better? And what would you change? And would you want to work at that company? This is like five easy questions you could ask yourself that would completely help direct you in the right way for your career. Because you can say, the number one app on my phone is Gmail. And it's like, why? You like communication? Okay, well, if you like communication, do you want to work at Google or do you just want to work in communication in general? Because there's a ton of email clients out there. So do you want to work at Google or do you just want to work in communication? And now if you want to work in communication, you want to work in SMS as well, but you only want to work in email. So if a beginning designer can take a little bit of time to focus on themselves like a product, the way you want to focus on other things as a product, you can ask these fundamental questions that you really need to help start your path. And then from there, you can say, you know what? I think I need to go to a platform like 42 courses and get some intro because I still don't really know what I want to do. Or you may be a little more advanced like Phillip and say, I already know what I want to do and I'm looking to get even more skilled in that area. I think everybody is path is so unique and individual, but we all need those beginning stages at the beginning, those beginning questions at the beginning to really make sure that you're starting off right. So all of that, like I hope you get it. I think yeah, I think that's really super advice. Like jump in the pool, but don't jump in it deep in yet. Like it's okay to jump in the baby pool and get familiar, how deep is the water? Is the water cool? Can you swim? Can you not swim? And then if you see that this is not enough for you keep going, but I think a lot of people run like they're one to a bootcamp, spend thousands of dollars, have their expectations not be realistic for the bootcamp. Didn't do the research to understand what the bootcamp was gonna teach or what the results were gonna be. So now there was a minute where a bunch of people were graduating bootcamps with a lot of debt and no next step. That's the worst case scenario to me. You just actually took two steps backwards with now you have more debt and you're not even more clear on where you wanna go. So I think it's less about trying to feel like you're being a designer and doing designing things and focusing on yourself and taking that time to really see his design for you. And if it is, now let's start that journey. And is it going back to school? Is it learning some tools? Is it finding a mentor? Who knows? It's great advice taking the time to look back at yourself rather than charging forward aimlessly. Because you can do that easy. Like you can easily go and roll in a program and spend 10, 15 thousand US dollars and get out of it and say, now what? And it's like, I don't know, tell me what's next. So I don't want that. Like I want people to really understand why they wanna get into design and then let's try to figure out your path after that. Okay, we have another question that's come up and Louise, please kindly ask this for me. So I'll read the question out from Syrac. Could you share your experience funds with internal communication with a team which might not completely agree with the idea, the solution or the design? And then you talked about communication. So maybe some tips on communicating with your team that work for you. For sure. So like I'll answer the second part first. When communicating with other teams, give enough context. If I'm not in your team, if I didn't help with get to this point, then don't expect me to understand everything. Make sure you're clear with your context so that I can start from the right place. And then be a good listener. Let explain what you need to say and then hear from the other team. And now y'all decide it's about compromise. It's about compromise. Engineering never wants to do what design does. Why? Not to be negative, because we have all these great, ambitious, amazing ideas. The engineers are the ones that have to build this. So they're like, do you need all of this or do you want all of this? And a lot of times there's a back and forth of, this is what we want to do. Why? Because, well, could you do this? Maybe, maybe not. And it's just back and forth, but because there's this deeper understanding as Netflixers that we are doing what is the best for the company, that's where both of us are coming from. So neither one of us are usually wrong. It's more of, we need to get understanding where both teams are coming from. We have different goals. We have different responsibilities. So you want to understand where another team is coming from, help them understand where you're coming from and then you come up with a compromise. I think I will compromise, I was just talking to one of my engineering managers yesterday in a one-on-one and he said that he thinks that's the part of reason why our team's relationship is so strong is because we compromise well. We'll suggest something. We include engineering early. So it's not, we're finished. Here engineers go build this. Hey, these are some ideas we have. What do you think about this idea? So by us building these things together, it feels more teamwork. There's better understanding. There's more alignment, which usually lessens the confusion. So you want to communicate early with people and you want to give that right context. You want to be a good listener and you want to know how to compromise. That's so great to hear you say to compromise because so often we admire people when they sort of stand their ground and yet that can be an obstruction rather than being able to move forward. That won't always work, Netflix. I'm not an engineer. I don't know the back end stuff. So why should I keep pushing on something where the expert is telling me, hey, Fonz, that's not going to work. Okay, cool. Does that mean I need to scrap the whole idea? Will some of it work? And usually they'll say, yes, some of it will work. Okay, so let's build on that. So we're timed just for one more question and there's a question here from Fidel. I don't know if you want to ask the question yourself. Fidel, you are very welcome to. If not, I can read it out for you. Are you still with us, Fidel? I'll just carry on and see if Fidel manages to unmute himself. So Fidel's question was, how would you advise a self-taught designer with no formal design education trying to get a job at a big company? Sounds like your life story there, Fonz. I mean, you got to have patience for them. If you knew how many jobs I got turned down from, if you knew how many last round I made it to and I'm waiting for the recruiter to call me to tell me I got the job and instead they call me, tell me they don't, you would be surprised, right? So it might not go as fast as you want. It might go as fast as you want, but you got to have patience with yourself, right? And you have to be honest about the expectations. Netflix is not gonna hire a junior designer because the responsibilities are too much, right? But I also helped Netflix launch an internship program. So maybe somebody who can't officially get on a Netflix check out the internship program, ask yourself, why do you want to be at a big company? It's like, what's the difference between if both companies are paying you a great salary, does it have to be at the big company? Is it just for the name? Everybody's trying to get on that company. So it's probably gonna be harder to get on at that company. But if you really want to get on at that company, then I'll give you two pieces of advice. One, you should probably meet somebody that's at that company so that you can start to learn from them, be a mentee to them, maybe find somebody to recruit her, start learning what it takes to get on at that company. And then second, I would go to every big company's website and I would always look at their jobs, available jobs and I would always compare my current skills to what the requirements for these positions that I want are and that helps me understand where am I at? If the job is requiring me to understand Figma and data scientists and I don't understand Figma or data scientists, the chances of me getting that job are not high, but I also know what I need to work on that. So I'm a go learn Figma, I'm a go learn data science and then I'm gonna come back and I'm gonna apply to that job and I might get it. So it's more of a getting out there, meeting people from the community that may work at a big company like that to give you that inside information that you need. And then second, always staying abreast of the jobs that's available and comparing your skills to what the market is looking for. And if you don't have those skills, now you got some homework to do. Thank you so much for answering that Fonz. And we've come to the end of our session, the time has gone so fast. It's been a very intensive hour masterclass with you Fonz. I feel like we've just got so much super information that you've shared with us. So I really, really want to thank you for giving us your time today. It's been an honor to have the opportunity to talk to you. Thank you everybody who took the time out of their day to come and join us on this talk. And we hope that you will join us again. Thank you very much Fonz. And I'm LinkedIn, reach out to me on LinkedIn, I'm here. Thank you, Louise. Thank you so much. Bye everybody.


Good morning today. I'm going to talk about a few empties the one of the empties being the hair stuff I'm using to keep it thicker and then just some other products not a ton of them I want to talk about an article. I read on expiration dates and Then just some chit chat. I'm filming this on Sunday October 23rd and on Tuesday Jim has his Right hip removal. So I wanted to get this film because I figured when I got home I wasn't going to have any time to and as of today. This is our 32nd day of beautiful weather. I have never known it to be as Beautiful for as long I I appreciate it. I write every day I write what I've you know I write in a ledger or a calendar or a diary whatever you want to call it every day and when it's beautiful weather I put a star and I've counted 32 stars, okay? The first thing I want to talk about is the revitalize cosmetics volume enhancing foam. I Have purchased two bottles of this and I want to let you know how many actual foam pumps that there is in one I started using this one on January 30th, and I used two pumps every day until March 15th, and I just concentrated on two areas and on March 15th I just started using it in my part I've always been able to see new growth and when I went just a few weeks ago to get my roots Touched up and a lot of hair cut off my hairstylist could see a ton of new growth and it's much thicker But I want to talk about the cost of this. I think the normal price is a hundred and forty four dollars I used a 25% off discount code and it was a hundred and twelve dollars So I wrote this down because to believe me my my memory is usually good, but it's just kind of like gone this week I emptied this one on October the second. So that's a grand total of two hundred and eighty eight pumps I paid a hundred and twelve for my foam when I ran out I started only doing it five days a week that was on October 2nd I skip every Tuesday and Thursday I expect it will will not change omitting two days because I have it to you know the fitness I'm happy with this will last over a year and then I'll still have 28 pumps left I will repurchase a friend of mine gave me hers because she had so many areas that were sparse She said she couldn't afford using it even though she had it She said I don't want to I don't want to use it because I won't be able to continue So I would only recommend this if you have an area or two that you're needing to get new growth in This is 39 cents a pump But I don't know if you remember when I was using up my last one I said it was totally empty down here, but I tried every day and I got another pump a foam It's foam and I really like the consistency. Well, this is filled with Serum also, so that's why it kept going. I don't have a discount code I'll try to get one or find one somewhere for you But if you're interested so a lot of times when you click on their online page There will they will offer a discount and this is the only product I've used from revitalized and I've been real pleased Okay, I bought the grande hair and I used it in one area over here That is didn't need as much help. I started using it on January 1st, 2022 and it was Empty on August 28th. So for me, there were 239 applications. I liked it. It did help what I didn't like I'll show you what I didn't like this type of a dropper and you couldn't just get one drop if you wanted you It I would always end up getting one or two and I just wanted one drop because I wanted to try it on a very small area I was gonna go ahead and repurchase this, but I heard Laura from shakeup makeup Mentioned a product she was using And so I went ahead and I ordered recommendations But I do know what works for one person may not work for for somebody else Well, the first time I opened it I Dropped the dropper in the sink and I broke it. So I went to my stash of bottles And I took this dropper out and these droppers I have really good control of these are the ones from timeless that they used to have and I just kind of pushed the glass up a little bit into this area. And so now I Can get the smallest amount and just give one drop so Where I'm using this because I mean this is less expensive than either one of these products that I mentioned So I'm trying right here. I really don't want it. I mean, I'm just putting a drop right in this area I don't really want it to grow like I have this right here and I'm used to it I've had it on my life one time I used to product and it grew and I didn't like it So I always wear my hair over to this side So it won't matter if this one grows or not But I just wanted to try and see if it worked and I want to talk about cost I know I paid a hundred and twenty five dollars for the grande hair There's 40 mils in in that bottle so that equals three dollars and 13 cents a milliliter on the Vegamor it is only 30 mils only two dollars and 13 cents a milliliter and I paid $64 I didn't have a discount code and and don't have a discount code for it But anyway, I'm gonna try it. It usually I can see within two months myself I use my 15 times magnification mirror and I can open my part and I can see if I have a little hairs growing And in a future video, I ordered a less expensive 15 times magnification mirror than the one I mean I didn't need one But I wanted to try it for you and I think I found the good one that I haven't got I haven't put it through the desk But what I like about all three of these products It does not make my hair the least be greasy. I wash my hair I'm Thursday and today is Sunday. I'm gonna wash it tomorrow, but I don't have to use any dry shampoos I mean, you know, I wear something on my lips all day long and today. I'm wearing the je ne sais quoi Gloss from it cosmetics. I've used this for years I buy several when I can find them and most of the time I can find them on sale But this it was the first lip product I ever used that you put on and it's supposed to make your lips the perfect shade of pink for you So this is what it does for my lips And I like it a lot But I've used up to it cosmetic lipsticks This was probably one of my very favorites that they ever made and it is the blurring lines And I heard about it from you all years ago.  It's not overly perfumed or anything and it still applies But I just thought I'd say goodbye to it and you know how I am when I find something I love it makes me sad when it's gone, but my favorite lipsticks right now are the BK Beauty Lipsticks they feel great last great and they're comfortable. That's important to me and I like the it pillow lips So they'll probably discontinue that and I love that tart maracuja lip gloss I mean, they're like a balm and a gloss and a lip color, but those are probably my three go-to brands I put my derma roller in here to remind you that I I don't know I have used that timeless and I will use it But I do prefer this and it's because I like the shape of it The one from timeless is a good derma roller that the skin diva is just better for me And it probably is it's just because I got used to holding it So I'll get my skin care products from timeless a lot of them, but I'm not gonna get any more derma rollers I took the caps off these because I make sure I keep a cap in case I lose a cap This is something I use all the time and I have for several years It's the Kenra platinum blow-dry spray and when my hairstylist did my hair I sent her a text when I got home. This was the time before last. I said, oh my gosh I said, why did you use on my hair? I said it is so soft She said I just put on the Kenra blow-dry spray because that's where I really heard about it from her And I said well, obviously I don't use enough one of these lasted me a year But I'm gonna use a little bit more and I may it may not last you here and the other product that I use It's a color well dream coat I use this once a month and if the only reason I only use it once a month is I can keep up when I did it The first time in the month that I wash my hair I use it and then you have to blow your hair dry And then you have to use a hot tool and it will keep my hair smooth for as long as I really want it to be Smooth. I'm not like obsessed with it. I mean, I do love this product, but if my hair is frizzy It's okay. I just don't want to do it more than that. I can't imagine it being Truly good for your hair. I don't know that but Once a month is good for me and this usually lasts over a year about a year and a half and I already have my back goes for both of those and I use a trusty timeless hydrating eye cream I use this every single night never am without it and it lasts just a shade over Six months and I order another one and these are the things that I did not like and I will not repurchase And it took me forever to use this. This is from Ulta. It's the creamy lather body wash in coconut and almond milk I didn't look forward to it. I made myself rotate and And I won't repurchase it and some time ago I ordered the bath gel and soft cotton and it will be used or it will be given to a friend But it just doesn't feel like I want it to feel that time is one of my special times And the only other thing I would not repurchase I talked about this in a earlier video But I'm gonna pitch it. I think I can't think of any place else. I'm gonna try it But it is from it looks like V Beauty. It's the eyelash growth serum. I used it for months I lost my eyelashes. I don't think I will ever try anything again Except for the grande brow. I'm still thrilled with it on my eyebrows. I don't have to do anything But keep them in place. That's all I have to do and and I'm happy with that and then the eyelashes are the length I like them and I don't have to use hardly any mascara So I'm just gonna stick with them and I only use both of those three days a week Once I got my brows and my lashes the length that I wanted them I just started doing it Monday Wednesday and Friday and I don't want real long brows.  I don't want real thick brows. I just want Normal amounts and I had several other I throw away a lot of them But those are just the ones that I thought I had any any good information about them Of course, I go through my it cosmetics superhero mascara right now. I think they're three four Thirty some dollars and if they are I'll put that link below if I have time to I may not have time to put many links below But we'll see I've never paid $25 a tube for this if this year's like every other year There will be a time before Christmas that they'll have like six tubes for $60. I will probably go ahead and buy I have one in backup I'll probably go ahead and order three right now and then if I see that they are gonna have like the ones that like six for $60 sometimes it's that good I will order those two and I always give Away a lot of the it superhero mascaras perfect for me. I don't mean to need many swipes They wash up wash off beautifully and it never flakes on me at all. So it's my perfect mascara And today on my face I tried something that I hadn't tried in several years and the only reason I tried it again is because of tamra I think her channel is tamra's timeless beauty. I will put it below and she loves the pixie color corrector Well, I had one and I probably used it last a few years ago when I use a product I get what I need. I shut the lid and I turned it upside down I know when my products are bad and we're gonna be talking about this next But what I did I used Angie's hot and flashy brush Just put it in there and that's from bk beauty and I just touched right there And right there with just one little thing and then I went right underneath here And put my finger and that was it. And so that's what covered this I don't have on any foundation. I do have on a little bit of blush. This is melani I don't even know if I have it anymore. It's row. It's rose romance I put a little of my malli pore defender and see that's how clear it is It's just clear stuff and I put that over my face so it didn't shine so much in my mascara Then I use something to tame my brows and that's it. Okay. I want to talk about expiration dates I was reading an article and it was very very interesting to me on october 6th The usda put out a new article or put something on their web page and it was on expiration dates and food Well expiration dates and me there's always been a bonus contention and and jim kind of believes That you should throw things out whenever the date is on there and okay First of all, this is just my personal belief I don't want to influence you to do anything except for do your own research And I don't usually read from a website, but I want you to I want to read this to you Most shell stable foods are saved indefinitely In fact, canned goods will last for years as long as the can itself is in good condition No rust dense or swelling Package foods pasta Cookies cereal will be safe past the date Although they may eventually become stale or develop an off flavor You'll know when you open the package of the food is lost quality And then they also I went ahead and kept diving more and more and more And you can if you have something in the freezer, it's not going to go bad It might not taste good if it has freezer burn. You can cut it off, but it is still safe But I just kind of wondering wonder about the timing of this I just want to make sure that I have like dried beans that I have some food because I don't know if they're preparing us for anything Don't know That's up to you know, I mean, but it was enough that it made me think Ding you don't know. I know it's hard to get some of the items that I used to get all the time But I learned in 4h. I didn't ever do home economics I was in 4h when I was a kid and then I was in Girl Scouts when I was a little older But they taught us you know that if a can is bulging If a can has rust around it that you didn't rust yourself by you know putting water on it not wiping it away And to always open it and smell it. I mean I guarantee well I hate to say I guarantee But anything that I've ever had that was not good the first cut into the can I knew immediately It was not good, you know, when in doubt don't eat it But I've watched kitchen cleanouts and it breaks my heart when I'll see people Getting up boxes of spaghetti and pasta and say well this expired this month Like and they throw it away and then the can I mean I'm thinking there is just so much waste But that's just my old woman's opinion. And yes, I am 69, but I'm not an old woman.  I mean and like with antibiotics that they mix in a bottle those expire There's several things that expire mascara. See I throw mine away every three months Just because I don't ever want to get an eye infection and I know that's a place that can harbor bacteria But if it is an eye shadow if it is a powder if it is a lipstick I smell it and I put it on and if it behaves the same I use it I'm pretty sure I only have three videos to film for the rest of the year I have two videos in november and then in december I'm going to be doing like the collaboration that I always do my like 10 favorites from 2022 and I'm going to be doing that with Natalie the beauty diva And I don't think carol from the old carol show is going to get to do it this time But you know, maybe she will so I am not going to be putting up like Christmas gift guides or anything like that What I'm going to do is I've got I've got a playlist of three Videos I did and I will put it at the end of my screen and I'll also link them below I checked and everything that I have mentioned is still there. I have one video That is $10 and under everything in there is $10 or under. I have one that's $20 and under And you know in the $20 and under there may be something that's $8, you know, but it's all under $20 And then I have one that's $30 and under and most of these things I have purchased for gifts most of them are practical But anyway, I thought I would do that and let you see if you were needing some ideas I always like to get my guys my son and my son-in-law Like gadgets for the kitchen because they both like to cook and of course their wives get to use them too I loved reading your comments And using the word autumn in my last giveaway. I have always called this season autumn It is just too pretty of a word.  You just I just can't do it I'm going to announce the winners of my last giveaway But the one that I announced the one that I had before that I had three $100 winners Two of them claimed their gift on sunday One on monday morning And they all had their e-gift cards by monday and I love it when that happens and it usually does I have very very loyal viewers and and I appreciate you and anybody that's new. I appreciate you too I always just think everybody that's here has been with me since the beginning I use random comment picker dot com and the first name that came up was lisa marrero Congratulations lisa And the second name was donna thomason Congratulations donna Just make sure you leave a comment below And I will let you know how to get in touch with me because there's a certain way. I like to do it I like for you to Put something in anyway I'll tell you how to do it because that way it's helping me from not getting scammed So and I like that it is all good. I have more blessings from god that I deserve And and he keeps it all good. I hope you know how much I appreciate you I enjoy learning from you. I learned from you all so much And thank you. I will see you in my next video and you all take care So that there are I could so if I'm it has I think I will be able to have but it only is two dollars and 13 cents a millimeter I mean it just it doesn't make my error But those who the three want three I will And then if they have the ones in backup ABH'd Because no, I'm not gonna be like a Twice no


Hello and welcome to the session. In this session we are going to discuss the following question and the question says that there is a production lot of 2,520 fence pliers with hammer head and 30 pieces are packed per master carton. There are 84 master cartons in all. It is assumed that the cutters will be able to cut a 6 gauge that is 4 mm diameter Steel wire if their hardness is within 50 to 55 HRC Rockwell. What inference can be drawn for the entire production lot from the randomly selected samples? We know that in normal distribution about 68% of the data or area lies between X bar minus sigma and X bar plus sigma about 95% of data or area lies between X bar minus 2 sigma and X bar plus 2 sigma and about 99% of data or area lies between X bar minus 3 sigma and X bar plus 3 sigma. Also we know that proportion means a part considered in relation to a whole and population Proportion is the proportion of individuals in a population sharing a certain trait and it is denoted by P.  Sample proportion is the estimate of sample proportion with X successes in N trials that is sample proportion P cap is equal to X upon N. Also we know that formula to find population proportion P for 95% confidence interval is given by P cap minus 2 into square root of P cap into 1 minus P cap the whole whole upon N is less than P is less than P cap plus 2 into square root of P cap into 1 minus P cap the whole whole upon N where P is the population proportion P cap is sample proportion and N is the size of the sample with this key idea we shall proceed to the solution. We are given a lot of 2520 fence pliers and 30 pieces are packed per master carton there are 84 master cartons in all so we randomly select say 40 pliers from different cartons and note the hardness of their cutters. Values came out to be as follows here we have hardness values in Rockwell from 40 randomly selected pliers so here N is equal to 40 that is the sample size N is given by 40 now we shall calculate sample proportion of the 40 pliers now we are given in the question that the cutters will be able to cut a 6 gauge steel wire if their hardness is within 50 to 55 Rockwell and from our sample we know that there are 1 2 3 4 5 6 and 7 pliers out of this range and the rest 33 pliers have hardness values which are within the specified range and from the key idea we know that sample proportion is the estimate of sample proportion with X successes in N trials and sample proportion P cap is given by X upon N here sample proportion denoted by P cap will be given by X upon N that is X is the number of successes and here we have excess 33 as 33 pliers are within the specified range and N is the sample size which is given by 40 so sample proportion P cap is given by 33 upon 40 which is equal to 0.825 we repeat the same process 9 times and calculate sample proportion for each of the sample lots reason for taking 10 lots is to get 10 values of sample proportion thereby enabling us to safely assume that the values obtained form a normal curve this also conveys that we have to inspect approximately 15% of the production lot the values of sample proportion obtained from 9 other sample lots are as follows 0.8, 0.825, 0.850, 0.825, 0.875, 0.850, 0.9, 0.875 and 0.925 now we shall take out the mean of all these 10 sample proportion values and it is equal to sum of all these values divided by 10 and this is given by 8.55 upon 10 and it is equal to 0.855 from the key idea we know that formula to find population proportion P for 95% confidence interval is given by P cap minus 2 into square root of P cap into 1 minus P cap the whole whole upon N is less than P is less than P cap plus 2 into square root of P cap into 1 minus P cap the whole whole upon N where P is the population proportion P cap is the sample proportion and N is the size of the sample we know that in normal distribution 95% of the data lies between X bar minus 2 sigma and X bar plus 2 sigma so we put the values of P cap and N in this formula to make an inference about population proportion and here we have calculated the value of P cap as 0.855 and N is 40 therefore we get 0.855 minus 2 into square root of 0.855 into 1 minus 0.855 the whole upon 40 is less than P is less than 0.855 plus 2 into square root of 0.855 into 1 minus 0.855 the whole whole upon 40 which implies that 0.855 minus 2 into square root of 0.855 into 1 minus 0.855 that is 0.145 whole upon 40 is less than P is less than 0.855 plus 2 into square root of 0.855 into 1 minus 0.855 that is 0.145 whole upon 40 this further implies that 0.855 minus 2 into square root of 0.855 into 0.145 that is 0.124 upon 40 is less than P is less than 0.855 plus 2 into square root of 0.855 into 0.145 that is 0.124 upon 40 and this implies that 0.855 minus 2 into square root of 0.124 upon 40 that is 0.0031 is less than P is less than 0.855 plus 2 into square root of 0.124 upon 40 that is 0.0031 which further implies 0.855 minus 2 into square root of 0.0031 that is 0.056 is less than P is less than 0.855 plus 2 into square root of 0.0031 that is 0.056 which implies that 0.855 minus 2 into 0.056 that is 0.112 is less than P is less than 0.855 plus 2 into 0.056 that is 0.112 this further implies that 0.855 minus of 0.112 is 0.743 is less than P is less than 0.855 plus 0.112 that is 0.967 thus we have got 0.743 is less than P is less than 0.967 now we need to work out the actual number of pieces which are fine this is arrived at by multiplying the two end values of the population proportion obtained above by the size of the production lot so we get 0.743 into 2520 which is the total size of the production lot and this is equal to 1872.36 which is approximately equal to 1872 which is equal to 74.3% of the pliers and we multiply 0.967 with 2520 and we get 2436.84 which is approximately equal to 2437 which is equal to 96.67% of the pliers that we can say that the population proportion lies within the range of 0.743 to 0.967 in the 95% confidence interval it means we are 95% confident that 1872 to 2437 pliers are of fine quality it can be difficult to take a decision regarding accepting or rejecting a production lot based on justice analysis as commitments, risk, validity of assumptions and other subjective factors are involved quantitative analysis by itself is insufficient for decision making qualitative analysis is also required however based on the quantitative analysis done here we are able to derive comfort in being 95% confident that 1872 to 2437 pliers are of fine quality which is the required answer this completes our session hope you enjoyed this session