ke sure that you have enough photos, and regarding a video for the product. Once again, we're going to get into that soon. We're doing everything step by step. So make sure that you understood each and every step that you need to take in order to create a good high quality converting product page. And that is definitely good enough for the stage that you are on. Your assignment for this lesson is to create a product page for each and every one of the products that you added to your stores using the AutoDS platform. Once again, everything needs to be done through AutoDS so that everything will be optimized. AutoDS will do most of the hard work for you. So go ahead and do it on each and every one of the products that you added to your stores and I'll see you in the next lesson where you will learn how to create a killer home page. See you in the next lesson. Artificial intelligence is finally here and we can now use it to help automate so many daily tasks like optimizing our product pages, brainstorm winning products and ideas, get free organic traffic to our stores without having to market our products, write engaging ad copies, and so much more. And in this video, I'm going to go over all of the details and best strategies to use with chat GPT to use it to its full potential in your e-commerce business. Best of all, chat GPT is 100% free and easy to use. So now I want to show you how you can take a product, okay, and completely revise its product description. And the reason that you want to do this is because most of the suppliers that you're going to work with are going to offer really bad product descriptions, especially if you're working with Chinese sellers. Now you could be working with a US supplier, but the product descriptions that the US supplier works with are still going to have some bad English because it could be a Chinese seller that simply imported goods to the US and now he's holding them in a US warehouse under a US seller's name, but it's still a Chinese man who wrote down the product description in really, really bad English. And those of you who have been dropshipping or in the e-commerce business for a while, you know exactly what I mean. And even if you do have good English in your product description, but you know that so many other e-commerce sellers are using this product description, then now you can completely revise it and write a new product description. So here's how you're going to do that with chat GPT. Okay, let's go for this product right here that I have in one of my Shopify stores. So it's this winter coat right here. Here's a supplier, AliExpress and the product description is pretty bad. I mean, this coat makes you look taller and as handsome as a man. Plus you will be the spotlight and attract a lot of attentions so that you will be more confident. I'm not going to go on. But of course, the English here is really bad. And we're also going to optimize the product's title. So product title and product description. Let's read the title temperament cashmere coat winner coat double breasted color match mid length blah, blah, blah, blah, whole bunch of words that don't connect to one another. So let's start with the title. I'm going to copy this. Then I'm going to head back to chat GPT and I'm going to ask it rewrite this product title. Okay, I'm going to paste it and hit enter. Now it's going to make more sense. So let's just kind of read through the title and see how it sounds mid length double breasted cashmere coat with color matching turn down color and pockets for women. So that actually makes sense. And when I read it out like that, I don't sound like a Chinese robot trying to translate words to English. Okay, so that's one thing that it's going to do for us. Now let's go with the product description. Okay, so first, I'm going to copy this perfect title, then I'm going to go to the product right here in auto DS, and I'm going to change the product's title to the better title that we got. Okay, I'm going to save that. But now let's work on that really bad product description right here. Okay, so I'm just going to copy it from the auto DS system. I don't really need Ali express for this, but just check out all of the information and it's not being spaced out so well and not structured well, just a whole bunch of texts overlapping one another and without a good structure. So I'm just going to grab all this text. Okay, I'm going to copy it. Then we're going to head back to chat GPT and rewrite this product description use bullet points. Okay, and I'm going to paste it and hit enter product description made of high quality polyester and wool material available in sizes medium large extra large and so forth suitable for work shopping daily wear and dating features include a double breasted design turned down color mid length and long sleeves color matching contrast as a fashionable touch keep warm with oversized pockets anti wrinkle for easy care makes you look taller and more confident but hold up a second you guys understood what's happening here right we've got all of this really really bad text let's take another look from the supplier so all of this really bad text that nobody really wants to read and that nobody's really going to read plus this really bad looking size chart now check out what chat GPT did when it comes to the size chart it actually created a size chart inside a spreadsheet that looks this good and I didn't even ask it to do so. So we've got the bullet points right here which are all structured out really well starting with the material and the available sizes starting with the right information first and moving down to the less important information later and then we got this wonderful sizing chart where we can see it in a much much better way and now imagine this many people are probably drop shipping this product and 99.5% of them are using the same really bad product description right here but now you the smart drop shipper the smart e-commerce store owner you're going to have this product description right here and you're going to be the only one with this unique description no other online seller will have it you will outrank them on google and you will get more traffic to your store and more customers will buy because they actually understand what's going on and they won't see you as an unprofessional business that can even speak the English language the right way note please refer to the size chart and choose the right size do the light and screen setting differences the items color may slightly vary from the pictures so of course we're going to leave that for the end let's copy this product description copy go back go back to auto DS and I'm going to paste it right here so just check it out now much much better with the size chart with the bullet list with the right information on top we're going to save this and we're already looking much better with the help of artificial intelligence so here's the draft section of my auto DS account and as you can see I have products here that I can completely optimize before importing them to my store and having them go live for everyone to purchase now if I open this product draft right here and you can see here in the product description that the English really isn't that good I mean the level is really low and there's just a whole bunch of text here that doesn't look good and we've got the seller's name here and dog collar is made of PVC fiber dog collar and leash set comes with one pieces of dog collar and one piece of anyway we want to revise this product description and make it better now you're going to find some product descriptions that have really really bad English and some are just not that good and also not structured well like this one so what I'm going to do is I'm simply going to copy all of this text then I'm going to move over to chat gpt now it can do so many things but I'm going to keep it very simple for product descriptions okay so I'm going to write right here in chat gpt and it's public it's free to use and once again this tool is simply unbelievable mind-blowing but once again product description so rewrite this product description use bullet points and let's also add emojis okay then shift enter paste the text and enter now in just less than two seconds we're going to get exactly what we asked for okay so fgy I think that's the seller's name so I'm going to remove that dog collar and leash set in line in gray set in line in gray made of durable comfortable PVC fiber quick snap stainless steel buckle easy on and off color is adjustable for maximum comfort and reliable fit suitable for small medium and large dogs leave two fingers between the collar and the dog's neck for proper fitting three sizes available perfect for daily use and we got the emojis right here convenient and easy to use indoors or outdoors so what we did was we took this really bad description and turn it into this really great description with the right amount of information not too much text it won't make the consumer tired of reading it and they will get all the right information in bullet points get the value that they need see what problem this product helps them solve and continue with the checkout process now the great thing here is that nobody has this product description you're going to be 100 unique and you can also have it revise things like remove fgy from the text of course you could also do that manually but let's say we had it in more places as you can see right here now we've got dog collar instead of fgy dog collar so of course it helped fix that issue and anything else that you need you can continue revising and have it do more things like brainstorm or better title for your products so what I'm going to do now is I'm going to use the power of artificial intelligence to create a much much better product description page so I've just copied all of that text and I'm going to paste it right here with the emojis with the bullet points and save that product description so this is the power of artificial intelligence and you don't have to have a virtual assistant today to optimize your product pages or simply you can have virtual assistants and save the money that you're paying them hourly for their work because now instead of spending hours and hours optimizing your product pages they can do it in just a couple of seconds using artificial intelligence so let's move over to another product that has a bad title like this one men USB so are we purchasing a USB that's mail here so this obviously is a bad title so what I'm going to do here is I'm going to take this really bad title copy it back to artificial intelligence and hello chat GPT rewrite this product title now I'm not giving it any specific instructions besides rewriting so it's just going to rewrite it in better English so that you can better understand what this product is so instead of men USB it's men's USB infrared heated vest with 17 heating areas perfect for winter sports and hiking available in oversized size 5xl now it's a really long title but you can continue optimizing it from here but what it already did is helped you create a better title that's more understandable when you just read it out loud just like that here you can see that the supplier doesn't have a really good product specification that is where chat GPT can come in an AI tool that can help us write much much better product descriptions here's an example of what we could do here so I'm just going to copy this product description which doesn't look really good I'm going to head over to chat GPT and I'm going to tell it rewrite this product description for my e-commerce store I always like to use bullet points and emojis because it just comes out much much better okay so I'm going to paste it then I'm just going to click on enter and I'm going to let chat GPT work its magic and as we can see right here as I speak it's already writing out the product description using emojis and using a bulleted list so it's starting off with the material which is really important this is what you want to start off with to just let the buyer know exactly what he's getting because at the end of the day that's what they're looking for when they're clicking on your product page so we've got the different materials right here how to care for the product suitable for what types of occasions multiple colors and we're going to not include the dropshipping package does not include price or invoice that's for you the dropshipper but not for the customer to know and you can always revise chat GPT and tell it for example don't include remarks on dropshipping or seller's names and things like that but that's for later on not for right now I just want to show you how you can write great product descriptions in just a matter of seconds and really make it look good and engaging all right so this one right here doesn't really have a good description we just see a whole bunch of words right here that were added that are related to the product but they're just in a bad order here and no real product description just you know some item specifications so what I'm going to do here is I'm going to copy this product description which isn't that good head over to chat GPT which is free to use and then I'm going to say rewrite this product description for my online store all right shift enter paste that text and hit enter and let's see what product description I'm going to get so up until now we didn't have any good text just a pretty bad looking title and some item specifications and let's see how we can turn that into a converting product page which actually explains what this product does so here we go introducing the double wheel single rebound abdominal wheel a versatile and highly effective piece of fitness equipment for building and toning your abs in our muscles now guys you understand that it's creating this text out of this really really bad description which doesn't really talk about the product it's just showing you product specifications all right let's go on with a durable design in a safe braking system this abdominal exerciser is built to withstand weights of up to 500 kilograms making it suitable for users of all fitness levels this equipment comes in a sleek blue and black and orange colorway and its overall length is customizable reaching up to 37 centimeters the intelligent okay so here we got some explanation on the product specifications suitable for use at home or in the gym this abdominal wheel will help you strengthen your core and achieve a lean tone physique whether you're a beginner or a seasoned athlete this abdominal wheel will help you achieve your fitness goals get your double wheel single rebound abdominal wheel today and experience the difference I have no idea how it got all of this precise product information from this really bad product description that we gave it but now as you can see our product pages are going to be 100 unique and this is what I encourage you to do with the help of artificial intelligence to make your product pages stand out and be much more unique than any other drop shipper out there who's selling the same product your customers will appreciate it knowing exactly what they're purchasing getting a better product description and there will be a much higher chance that they will purchase from your store rather than your competitors who are simply copying and pasting from one another from their suppliers I want to talk to you guys about the best e-commerce upselling and cross selling apps to use for your Shopify stores so that you can increase your average order value and simply make more profit on each order and more profits at the end of the month which is what we're all here for the first Shopify upselling app that I want to recommend you guys to use is called reconvert upsell and cross sell so in this case you guessed it this application is going to help you with upselling and also with cross selling so it's going to help you change the main product to a more upgraded more advanced more expensive version of that product and at the same time it'll also help you cross selling so you can add more accessories to go with that main product and increase your average order value even more there are more apps I want to show you a small example of how this one works so I'm going to click on add app and as you see here it's synchronizing now with my Shopify store you're about to install reconvert post purchase upsell going to click on install app so as you see installing apps is as easy as clicking on the link and clicking on install app okay so here they're letting me know that we're getting a free trial we're gonna click on let's go and once again I want to approve my subscription so I'm going to click on approve subscription zero dollars okay so this is what it looks like after you install the app there's a few things you can do here for example enable the app to actually start working on your website but before that you do want to customize it and set up your settings so you can start by creating a new template and taking actions on your existing ones if you scroll down you'll get a dashboard to see exactly how much sales this app helped you to get and an overall dashboard on everything that's going on with the impressions the bounce rates total orders the average order values and so forth and as you see here you can create a template for any type of situation that you can come across when it comes to upselling and cross-selling for the products on your store here for example you have the thank you first name so this is after a customer purchases something from your store and they get a thank you message so you can completely customize that and get them to buy more products even after they buy from your store here you see people who bought this also bought so this is another way of upselling as I've showed you in some examples before so you can get a product and when someone is looking at a specific product you can tell reconvert to tell them that people who bought this product also bought these three products instead and of course they have to be a more upgraded a more expensive version of that main product so this is another upselling technique that we have using reconvert here you have another order is confirmed page so you can customize that you can also share your order on social media so customize that however way you want it and that way your buyer can also share their purchase and maybe get some of their friends or family to see that post and get to your store and also buy one for themselves another one here is how they will see it on the card page so you can customize that let us know your birthday a special gift will be heading your way so this is a nice way to get your customers birthdays or even get them on your mailing list and start building your email subscriber list so you know that this app can help you with that too get more for 30% off offer expires in and then you got a countdown timer here you can put a product and simply give your buyers a nice discount this may not be an upselling or cross-selling technique but it's a nice little feature that this app can help you with and as you see here you can completely customize everything and anything I will not do it in this video because it will simply be too long but as you see here for example on the left area you can add more sections and in those sections you see all of the things that you can do for example product upsell now I added another product upsell on the left side of this page but we already have it so this is just creating some kind of a landing page you need to create the right pages for your store and also show them all of these nice upselling techniques because this app is really one of the best upselling apps that we were able to find on Shopify today the best part is it also has a free plan which you can use for up to the first 50 orders that you get on every month so that makes it a lot more comfortable only start spending money after you start making money that is one of the best business models that I can think of reconvert upselling cross-sell is number one on our list and it is one of our favorites here is a nice little screenshot of how it looks like after you implement those upselling features so you can see it here and that is number one on our list number two we have an app called honeycomb upsell funnels what this does is it helps you create cross-sell and upsell funnels on your Shopify store so if I click on it just to show you some examples but I will not install every app right now so as you can see their main goal is to help you create upsell and cross-selling funnels so they're good at creating upsell funnels for our stores and using the media gallery I'll show you some of their examples so here you can create an offer as you can see here this is a limited time offer that will expire in this much minutes and this many seconds so here they can add it to order or check out continue to check out here you can start to split a b test your upselling funnels so in this example you're creating a certain type of offer so grab this deal leather dog leash for this much money this is how much you're saving choose your variation color choose your size and choose your quantity then you got vegan treats or in this case you're choosing a pack size so one two three four five six pack in this example and what flavor you want so it's different options than what we're seeing here you can completely customize the drop down menu and even make it an open text field as you can see here so custom pet head cover your pet's name fill in your pet's name and they will simply print it out on that pet head cover so that's another way of using this upselling funnel and this screenshot is showing you that you can simply split a b test your upselling funnels and see exactly what's working well what's not working and the more you test the more you analyze the more results you are going to see on your drop shipping stores and that goes for just about anything here's a nice example of what i just explained so split a b testing two different split test funnels and as you can see here b did much better than a giving us 13.3 percent better conversions as opposed to a with a negative 5.8 percent which means this one decreased our conversions and this one increased them so obviously we know which one we are going for so this is what the honeycomb upsell and cross cell funnels is good for and that's why it is number two on our list for the top upsell Shopify apps let's move on to number three here we got an app called frequently bought together and this one is self explanatory with its title i will just show you the image for this app because once again it's very self explanatory and this is what it does so we talked about how amazon and other big online retailers drop shipping suppliers and anything else you want to call them they are using upselling techniques like frequently bought together like what we're seeing here so this one goes inside the product page and what this app is going to do is it's going to create your frequently bought together on every product page that you have that you choose where you want to have that frequently bought together now i'm not sure if you guys notice this yet but this is a cross selling example as opposed to upselling examples which is what we saw up until now in this example we are not switching the main product we're not upgrading it to a better more expensive version of that product what we're doing here is we're telling the buyer hey anyone who's buying this bike is usually buying this and this lock too so all these accessories usually go together with this bike that's what customers usually buy you might want to go ahead and do that too or at least consider doing it that's why we're giving you this option and then in this case instead of a total cost of 329 for that bicycle we are going to end up paying 637.99 but we are going to get it with these accessories that we need so frequently bought together is a great cross selling app to have and as you guys know the biggest online retailers drop shipping suppliers whatever you want to call them the biggest e-commerce stores in the world today are using upselling and cross selling techniques such as this one so there's no reason for you not to take those practices and implement them on your drop shipping stores our fourth app on the list is an app called ufe 2.0 upsell funnel engine as you can see here let me show you the image so here once again we're inside a product page just like frequently bought together only in this case what this app is telling us to do is buy more quantities of that same product and this way get a discount the more quantity you buy the bigger volume discount we are going to give you so while we're not upgrading the current product with a more expensive more upgraded version of that product and we're not adding in more accessories we are increasing our average order value our aov which means at the end of the day we are going to profit more even if we give them 15 or 10 off for buying a higher quantity we're still going to make more profit because the average order value inside our cart continued to increase and we are working by percentages so as long as we're not profiting small numbers like 10 or 20 per order we need to make more profits than that that way no matter what quantity they're buying we're just going to profit more and more the last app that i want to talk to you guys about is called candy rack one click upsells this is a great app to use for every buyer or every potential customer who added a product to their cart so once they click that add to cart button you can trigger something really special to happen on your stores and that can either be a cross-selling or upselling technique here you can see that we're in a product page an analog alarm clock and what they're giving you is an option to upgrade to a better version of that product or add accessories to go with the initial product so the upgrading options here are upselling techniques and the options to add are cross-selling techniques you can use them both and that's what's so special about this app called candy rack so once again it's a mix of upselling and cross-selling and you can do it all once the customer adds a product to their cart let me see if there's an example where we can see from their store from an example store right here so i'm going to click on view example store and this way you can see exactly how it's going to work on your store once you add this app so what i'm going to do is choose my variation and then click on add to cart which is where this app needs to come into play okay so i clicked on add to cart and as you see just as that image showed us so here i can upgrade to a better version of that product or i can add more accessories even extend my warranty or first in line get faster shipping so these are all great ideas to increase our average order value and that is what's so special about candy rack the fifth Shopify drop shipping app that i want to recommend you guys to use for your upselling and cross-selling techniques increase your aovs and make more profit on every order that you get these are the best Shopify upselling and cross-selling apps to use on your drop shipping stores and i truly hope that you guys enjoyed this video and then after it you will see what upselling apps you want to use on your store which cross-selling apps you want to use on your store and start to implement these strategies now thank you for watching guys see you in the next video in the previous lessons you learned how to import products from your source site to your Shopify stores and you also learned how to create wonderful and converting product pages with all of the relevant information inside in this lesson you are going to learn how to create a killer homepage which is very important for the success of your store and that is because usually when viewers enter your store the first thing that they would usually see is your product page and that's because when you're running ads like on facebook for example you're targeting the viewers to your product page but in many cases the viewer is going to go out of your product page into your homepage to see what else you have to offer and to also check out your business and make sure that it looks like a real professional business everything needs to be on point everything needs to look professional while all keeping it on a budget which is what we're doing in this whole course so let's go on to creating a wonderful homepage for your dropshipping business the first thing that you need to do is on your Shopify dashboard on the left side click on settings then click on general and now there are two things that we need to do here one is change your store name to your business name so for example since i bought the domain doggydogclub.com for this website i'm going to call this business or the store name doggydogclub and then scroll down to the end of this page and under the store currency change it to usd so now all of your viewers will see the usd currency instead of whatever local currency Shopify gave you go ahead and click on save and that's it regarding the settings page now let's head over to the online store click on themes make sure that you have the theme that you chose in the previous lessons so i went for the debut theme go ahead and click on customize and here is how your store currently looks so first we have the doggydog club which is the name that we just chose for the business in the settings page now the first thing that we want to do is add an announcement bar on the top which usually promotes something like free shipping or some discounts or a promo code that they have going on so the first thing that you want to do on the left side is click on header and scroll down to the announcement bar here uncheck homepage only and check on show announcement once you do that you may have noticed that the announcement bar just showed up on the top of your website and it says announce something here which is the text box that you see down here on the left so here we're just going to write free shipping for all orders of course you can write whatever you want i'm just showing you guys an example of what you can do with that announcement bar you can also change the background color of the announcement bar and the text but let's leave it as it is for now and go back and now let's move on to the rest of the options that we have on our home page so this is the first thing that the viewer is going to see when he enters your home page it's a big in-your-face photo and what we're going to do now is choose a cover photo to show all of the viewers who will enter our home page so on the left side you have to select an image but we don't have an image yet so what you have to do at this point is head over to that resources pdf that you have for this course over there you have links to free stock photo websites which i talked about a few lessons ago go to those free stock photo websites and search for that big image that you want to showcase on your home page of course it needs to be related to the niche that you're going for so let's go ahead and do that together since we're going for the dog niche we're just going to go and search for dogs this is the first site second stock photo site and the third stock photo site i want to get a nice image which will attract dog lovers such as myself so we're going to go with this photo where we can see a few dogs sitting side by side and it's really really cute if you're a dog lover i'm sure that you're feeling the same feelings that i'm feeling when looking at this photo so i'm just going to go ahead and download it the next step is to go back to Shopify to exactly where we left off so here on the left side we clicked on that image with a text overlay we're going to click on select image then you're going to upload a new image by clicking on it go to the download page where it's at and click on that image file and there it is loaded onto your home page so once again starting from the top you have the announcement bar you have your store's logo and then you have this big photo of these cute dogs we're going to go ahead and confirm it by clicking on select and then if you scroll down to the text in this case we're going to delete the text because i just want the customers to see the photo but you can add text and feel free to do whatever you want just make sure it looks clean and professional so that's enough for this image we're going to go ahead and go back now you can go ahead and continue scrolling down to edit the rest of your home page you don't have to keep everything that you're seeing here especially not in the beginning we're only going to showcase the product that we want people to see on the home page so if you look on the left side you have a title for everything that we're seeing here for example this image with text so let's say at this point we do not want to add this so simply click on it and on the three dots over here click on remove section do not worry you can always add that section again by clicking on add section and if you want to see exactly what you're looking at simply click on the eye over here so if i click on it as you can see it hit it from the front page so that's how i know that i'm controlling this section over here so in this case let's also remove the text columns with the images now we have the featured collection let's keep that because i think we can make it look good next image with text overlay we don't need it at this point remove it testimonials since we don't have any we're going to remove it and here you can have a gallery for photos but at this point we're going to remove it so right now you just have your front page the announcement bar the logo that big header photo and we're going to add some of the products to the featured collection over here so let's go ahead and edit that featured collection go ahead and click on it you can change the name for example to featured products or to anything else that you want and here you have to select the collection that you want to showcase so if you remember from the previous lessons when i added that dual dog leash product to my store i connected it with the homepage collection and i told you that you can do the same if you didn't do it you can obviously do it anytime you want but once you do that all you have to do here is click on select collection and then choose which collection you want to showcase here so i have my homepage collection which i connected one product to so once i clicked on it as you can see it's showing up over here now i do have a couple of more products that i added to my store so all i have to do is go back to those products let's do that really quick so we can see it here head back to the autods platform go to your products page click on the product that you want to edit scroll down to collections and add it to the homepage collection save that product and let's do the same with these two products because i want to add all of them to that same homepage collection so once again to this product and to these squeaky dog toys over here collection homepage and save now let's head back to Shopify click on select collection again click on homepage and there we go all of those products in one click of a button are on my featured homepage go ahead and click on select and now let's check out our homepage you have your top announcement bar you have your logo you have your nice big image which you can also add a text overlay to and if you scroll down you have your featured products one two three and four if you click on any one of them you'll obviously be taken to the product page and as you can see you already have a store that's starting to look really good and really professional so that's it regarding the featured products let's go ahead and go back by the way there's more options like adding more products per row and adding more rows i can't go through each and every little option but i am showing you guys how you can go ahead and create your store and have all of the important things that you need so you can go ahead and play around with this add more sections see what each section does and how it affects the overall look of your homepage just make sure that your homepage looks clean not too messy and that each feature that you're adding looks clean professional and relevant just like what we're seeing in front of us now now another section that i encourage you guys to add to your homepage is a newsletter subscription option so click on add section scroll down until you reach the newsletter and click on it once you click on it it will add it to the homepage as you can see over here subscribe to our newsletter which is right under the featured products so we're going to keep this one that we just made over here we're going to click on select and you can change the text over here for example let's keep in touch go back so here you have your subscription option that you added under the featured products on the homepage that's enough sections for now once again you don't want too much of a mess on the homepage especially not from the start later on start adding more things and test out each feature to see which one works better than the other but once again as you can see the homepage already looks fine and it's more than enough to get started the next thing that i want you guys to do on the left side click on theme settings and here you can change the colors of your text and the headings and everything else i'm not going to do it now i just want to show you guys where this option exists you can also change the typography the fonts but what i do want you guys to add is the favicon now what exactly is a favicon you see these icons that we're seeing up here on the top of each tab so Shopify has their favicon auto ds has their favicon pixabay the stock photo website has theirs and so forth you also want to have yours it just gives your website a much more formal look and will give the customer a feeling that you are a real website and you want them to feel that connection and the best news about this is you already have a favicon saved on your computer from your previous lessons remember that hatch full lesson where you created your own store logo this is exactly what we're going to use now so click on favicon click on select image now go to the directory where you downloaded that hatch full folder that got sent to your email and you'll see that one of the file names is called favicon dot png go ahead and click on that and click on open you see that small little logo that's your favicon go ahead and click on that and click on select now let's go ahead and save everything that we did on the top right click on save and just so you know this icon over here will also show you a mobile version of your homepage the customer opens up his mobile phone goes to your homepage this is what he sees free shipping on all orders here's your logo here's the main image on your homepage and the featured products he can simply click on them to go inside the product page let's keep in touch enter your email address and that's enough for the homepage do not worry about the bottom footer we did not talk about that yet but as you know you shouldn't worry because as you can see i'm going through each and every single thing that you guys need to know in order to have a successful in converting Shopify store so go ahead and click on the exit button on the top left after you saved everything that you did now on the right side go ahead and click on view your store and voila here is your store and this is everything that you learned in this lesson we have your top announcement you have your logo you have the big image with those cute puppies scroll down to see those featured products click on any of them to go inside that product page as you can see everything is optimized and everything looks good and if you scroll down you'll see that Shopify also added the other products as a form of cross sales to also try and sell them while we're trying to sell this product at the same time let's go back to the home page scroll down see that subscribe button and do not worry that it still shows up over here we're going to get to that bottom footer menu soon right now i just wanted to go over the main aspects of your home page and once again as you can see it's already looking good and your assignment for this lesson before heading on to the next one is to create your home page go through everything that i talked about in this lesson and check out additional options that you have from the home page which i showed you guys go ahead and make a nice clean and professional not too messy home page and i'll see you in the next lesson where we will start learning about store policies and legal pages do not fall asleep just yet you need to have these pages on your Shopify store and i'm going to simplify this process as much as possible for you so go ahead and get that home page that you were looking for and i'll see you in the next lesson in the previous lesson you learned how to create a professional home page like the one that we're looking at now which i created while doing this video tutorial for you guys now in this lesson what you're going to do is create your legal pages for your shop now don't fall asleep on me just yet you made it this far and this lesson is going to be a little bit more boring than the other lessons that you will have but these legal pages are for your own protection and on top of that it also helps answer questions that your buyers may have questions which most of the time stand in the way between them and purchasing your product so when we answer those questions in advance the buyers will have the confidence to buy the product from our website without having to reach out to you if they will even reach out at all so what legal pages do we need on our site just about six of them you need your about us page frequently asked questions shipping policy returns and refunds privacy policy and terms of service did you fall asleep yet i hope not at least the good news is that i did most of the work for you guys so you don't have to create these pages from scratch you just need to make some minor changes inside these pages to make it accustomed to your own site and that's it these pages will be ready in no time so this is what you have to do to get those legal pages ready the first thing that you have to do is head over to your Shopify dashboard and on the left menu click on online store and then click on pages the first thing you'll see is add a page to your online store since you don't have any so we're going to go ahead and click on add page and now you can choose what kind of page you would like to add in this case we want to create a contact us page so that our viewers and buyers can send us messages so on the right side where it says page click on that and change it to page dot contact now on the title you can go ahead and write contact us what we're doing here is we're simply creating a page with a fill out form where the viewer will write his name email address and the message that he wants to write so here in the body text you don't have to write anything if you don't want to but if you want you can go ahead and write something like let us know what's on your mind and we'll let you know what's on ours so once you're done with that go ahead and click on save and now as you can see the page was created you can go ahead and see it on your online store just to get a preview of what you just did so you have the contact us the title that we wrote that little text let us know what's on your mind and we'll let you know what's on ours and here's the text field for the viewer they'll write their name their email address which is mandatory so that you'll be able to reply to them their phone number which is not a must and the message that they want to write to you once they click on send the message will get sent to the email that you registered your shop on Shopify with so now we already have a contact us page before we set it up on our navigation menu let's go ahead and set up those legal pages so now head back to the Shopify dashboard on the bottom click on settings and here you have the policies which you can create and then add it to your website so you have your refund policy privacy policy terms of service and shipping policy now in most of these policies you already have a template which Shopify already created for you so if you click on create from template you're going to get the refund policy that Shopify already made ready for you but a default policy cannot be your store policy because you need a custom policy which is right for your website so that is why we are not going to use that I already created the text that you need for these legal pages and you can find all of them in the resources PDF that you have for this course on the resources PDF you'll find the returns and refunds policy and this is exactly what it looks like so what you have to do is go over that specific policy and change all of the highlighted text to the correct text which is right for your shop let's see an example of what I mean so let's go over this returns and refunds policy we have a insert number of days day return policy so for example if you're working with a us supplier which offers you a 30-day return policy this is exactly what you can offer your end customer so in this case we're going to edit it too we have a 30-day return policy and the only thing that you need to do is go over all of these highlights and just change it to the correct text that needs to be inside that field we are going to do this one together so that you'll understand every set that you need to take so we have a 30-day return policy because our US supplier gives us 30 days also which means you have 30 days after receiving your item to request a return to be eligible for return your item must be in the same condition that you received it unworn or unused with tags in its original packing by the way if your supplier gives any other conditions you can just go ahead and edit this text to start a return you can contact us at insert your email address or by using our contact us link which is what we just created a couple of minutes ago so we're going to use Shopify to get that link really soon so let's just leave this one open for now and once again using our contact us link the contact us with your contact us page you can go ahead and grab the link from your store but i'm going to show you an easier way to do it soon next your damages and issues with your product exceptions are non-returnable items exchanges and replacements and refunds all of this is according to what your supplier can give to you you are going to give the same thing to your customer so you can leave it as it is if it's correct or make the changes if needed now what we're going to do is copy this returns and refunds policy and we're going to paste it over here on the refund policy the best news about these legal pages which are a little bit boring but it's for our own protection and they also help us get more sales the good thing about it is you only need to do it once after you do this work once you won't have to go back and do it again unless there are some changes in your policies and so forth so here's the text that we copied from the resources pdf and now we want to link our contact us page since we left that part open so what we're going to do is highlight that contact us word that we want to link with our contact us page then we're going to click on insert link as you see over here now on the link to you need to write the address for your contact us page go ahead and open up your Shopify dashboard click on online store click on pages click on the contact us page on the right side click on view page and here you have the website address for the contact us page go ahead and copy that head back into the legal pages on Shopify and on the link to we're just going to paste that web address and on the link title you can go ahead and leave it as it is because we already highlighted the word contact us and that is our link title so go ahead and click on insert link and as you can see the contact us has turned into a link now we're going to delete what we don't need and we're going to go ahead and fill in the rest of the policies using the same method that we just used now so if you scroll down you'll see that the next one is privacy policy so head back to the resources pdf and click on the privacy policy you'll find it and it'll look just like this go ahead and copy all of that onto your privacy policy text box on the legal pages in Shopify settings and you can go ahead and start filling in what you need you can do it over here or on the document file really whatever is most comfortable for you and you can go ahead and move on to the next legal page the terms of service which of course you have on the resources pdf for this course go ahead and copy that make the changes that are needed inside those highlights and paste it on your terms of service and scrolling down further will take you to your shipping policy so once again back to the resources pdf find that shipping policy that i created for you guys copy that and paste it into the shipping policy so once you're done filling in all of these policies which were already made for you go ahead and click on save and now we're going to fill in the rest of the pages which were not created for us by Shopify so once everything is saved go back to online store here you can see the contact us which we created in the beginning of this lesson now we're going to go ahead and click on add page and now there are two final pages which we want to create about us and frequently ask questions so let's go ahead and get started the first page the title should be about us and this is going to get the reader familiar with who you are what you have to offer and the main point of the about us page is to get you emotionally connected with your viewer so you already have the about us which i created for you go ahead and copy that so here you're just mainly emphasizing about the fact that you're selling high quality products so once again change the insert niche to the niche that you're working on the business name or the website address to the one that you have so you also have a little who we are text and about us and the founding of your business just don't forget to change these comments with the relevant text that's relevant for your shop and you will have your about us page ready once you do that go ahead and click on save and the about us page is created the last page that we want to create add page now we're going to create a page called frequently ask questions so once again on that resources PDF grab that frequently ask questions doc copy that paste it into the text field and the title should be the title you can also add FAQ which is short for frequently ask questions and once again go ahead and fill in those comments i made it as simple as possible for you guys with these comments that you simply need to delete and fill it in with the relevant text so once you're done with that go ahead and click on save so now that all of our legal pages are ready we need to broadcast them on our website using the different menus that we have but i think that that's enough for this lesson your assignment for this lesson is to create those legal pages that i talked about in this video get help on each and every one of them using the resources PDF that you have for this course easy copy easy paste edit whatever needs editing save those pages and i'll see you in the next lesson where we will go through the navigation menus and start placing those pages on your site take care of your legal pages and i'll see you in the next lesson in the previous lesson you learn how to create your own store policies and legal pages which you need for your own protection and which will also help you close more cells in this video you're going to learn about the navigation menu which will create links on your website on the top menu and the footer menu with the links to those legal pages that we added in the previous lesson and by the way good job on making it this far guys it really shows that you are serious in what you're trying to do and you will succeed if you continue learning and continue implementing so now let's head over to the online store on the shop of high dashboard and then go ahead and click on navigation now what you see here is the footer menu and the main menu on your side it looks like this the main menu is here on top and the footer menu is what we see here on the bottom so let's go ahead and fill them in with the relevant pages and links that we just created go back to the navigation menu click on the footer menu now on the footer menu you can see that there's currently a search function let's go ahead and see exactly what that is so go back to your website scroll down to the bottom to the footer menu and here you can see a search quick link it's not very friendly to have a search link on the bottom of your page so at this point what we're going to do is click on delete and remove it don't worry you can always add it back later if you want now there's nothing in your footer menu so what you need to do next is click on add menu item and now we're going to start adding links to those legal pages which are boring and we don't want it to be in the center of our website so we're just going to have it on the bottom over here under the quick links so click on the text box under link scroll down until you see policies click on that and here are the policies which we already created so let's go ahead and start adding them privacy policy the name is privacy policy so we're just going to go ahead and click on add and here as you can see it was already added let's go ahead and fill in the rest of those policies so refund policy add menu item policies shipping policy add add menu item policies terms of service add see it's not really that hard once you get the hang of it so click again on add menu item only this time you're not going to click on policies you're going to click on pages here you have the three pages that we created about us contact us and frequently asked questions what we want to put on the bottom is frequently asked questions click on add menu item again go to the pages and we will add the about us also on the bottom the contact us i think can be on the top menu instead of on the bottom menu because when a viewer sees that they can contact you it usually helps them get more confidence to buy from your store so we're just going to add the about us as the last page for the footer menu and as you can see here all six of those pages and policies have been added to the footer menu now go ahead and click on save and go back now we're still on the menus only this time we want to edit the main menu so go ahead and click on main menu here you can see that you have two links a home link and a catalog link to see exactly where they are and what they look like just go ahead and head back to your website scroll up to the top and here you can see the home link and the catalog which will take you to your products if i click on that it'll take you to the products that's the catalog link so you have home and catalog now what you can do first is change the name catalog maybe to products okay so we have home and products now let's add a menu item back to those pages that we created and we want to have that contact us right up there click on add and that's it that should be good now go ahead and click on save now let's see how everything looks on our website okay so here we are back on the website let's go ahead and refresh it here we are home products and contact us the products will obviously take us to the products let's go back and the contact us is going to take us to that contact us page that we created so here we are it's alive it's running and it works now if we scroll to the bottom of the site you can see the rest of the quick links that we just configured privacy policy refund policy shipping policy terms of service frequently ask questions and about us and if you click on each and any one of them it'll take you to that text and here's the link to that contact us page click on that back to the contact us so everything works and it's already starting to look good the website is starting to look professional I changed the text up in the announcement bar to just make it a little bit more friendly to the reader but as you can see everything here already looks good there's just one thing that I would like to edit from here and I'm not sure if you guys noticed it but I don't like the fact that we have a subscribe up here and a subscribe down here so this one over here looks good we don't need the one on the bottom and it is not on the footer menu this is the footer menu over here so in order to delete this newsletter block over here what you need to do is head back to your Shopify dashboard click on online store and under themes you have to customize your theme so wait for this page to load click on customize and here on the footer which is exactly the newsletter that we want to delete click on that and here's that newsletter click on it three dots remove newsletter boom that's gone we have the quick links on one line which looks good it's in the middle so is the subscribe to our newsletter the products as you see step by step our store is starting to look really good really professional and we're that close to launching it and start making sales so that's it when it comes to navigation menus and linking them with your pages and your store policies you can create as many pages as you want for your website and set them up in your navigation menus it doesn't only have to be legal pages but use your creativity later for that subject your assignment for this lesson is to set up your navigation menu and link up all of those pages and store policies that we have created in the previous lesson once you're done with that I'll meet you in the next lesson where we are going to talk about store currencies and payment providers see you there okay so now that we're done setting up our navigation menu let's go on ahead and set up our store currency and our payment providers now the reason that you want to set the correct store currency is so that the viewer will see the correct currency when he's browsing your site for example let's go to the website that we created during this course and click on one of the products that we added during the previous lessons and as you can see here the currency is a usd currency that's because a few lessons ago I changed it and I may have tipped you guys on it but let's go over that process really quick to see how it's done and as you can see any variation that I click on the currency stays the same because I chose a usd currency so head over to your Shopify dashboard click on settings click on general scroll down until you see the store currency and simply change it to us dollar the reason that we're going with us dollar is because in this course I'm teaching you guys how to sell to the us audience so the us audience resides in the united states and their currency is the us dollar so we're going to go ahead and choose that and go ahead and save that if you want to take it one step further and also market yourself not only to the us all you have to do is download an app called auto multi currency converter the link to it by the way is in the resources pdf that you have for this course and once you install this app on your store it will look like this as you see here on the bottom right you can choose which currency you want to go with so if I click on that I can go ahead and change the currency to any other currency that I want and then it'll simply refresh the prices on the page with the currency that I'm interested in so use that if you're planning to market outside the us so that's regarding the store currency now let's talk about the payment providers that Shopify can provide you with I don't know which country you're from but every country works different than the next so once again head back to the dashboard click on settings then click on payments and here you can see which payment providers you can go ahead and use so once again if you're in the US you can go ahead and use Shopify payments which is the default option and also use PayPal which Shopify already creates an account automatically for you when you create your Shopify account and this is another very good method to receive payments from but once again if you reside outside the United States you cannot use Shopify payments you're going to have to go ahead and sign up with a third party payment provider and do not worry about it it's actually a very simple process so I added the link to the online payment gateways that you can go ahead and choose depending on where you live around the world the link to this page can be found once again on the course PDF that you have so simply go ahead and click on the country wherever you're from for example let's click on Hungary in Europe and if you scroll down you can see what payment providers are available and then just go ahead and reach out to one of them tell them that you have a Shopify store and that you would like to integrate their payment provider option in your store and they'll guide you through the rest of the process it's as simple as going into your Shopify settings where we were just at click on choose a third party provider and then choose them from the list and add whatever details you're getting from the provider so that the synchronization will work and once you have that third party payment provider don't forget to see exactly how much fees they're taking from you so you can calculate your break even accordingly remember that when you're using a third party payment provider Shopify is going to take another 2% from your transaction from using third party payment processors when you are using the basic plan of $29 a month so keep that in mind and configure the right payment provider to work with on your store once again the payment provider is that payment option that your viewer will see when he's trying to check out with the product that he has in his cart from your store therefore if they do not see the payment options that they want to use for example a visa credit card or a master card some of them want to use only PayPal and some of them want to use other options that you have in the third party payment providers so that's it when it comes to store currency and payment providers your assignment for this lesson is to choose the right store currency for your store and choose a third party payment provider which is supported by the country that you live in and I'll see you in the next lesson where we will be going over the checkout settings and the shipping zones so that our customers can have a smooth checkout process without any problems and we won't be losing any sales this way see you in the next lesson now we are going to be talking about checkout settings and shipping zones when you combine this lesson with the previous lesson your customers and your viewers will have a very smooth checkout process when trying to buy from your store which is exactly what we want so on your Shopify dashboard go ahead and click on settings and then click on checkout the first option that you want to look at is customer accounts you can go ahead and leave it as disabled or you can go ahead and choose accounts are optional I do not recommend to go with accounts are required because you don't want to tell your viewers hey you have to create an account on my website before you check out many do not want to create accounts they just want a simple and fast checkout process next you can choose if you want the customer to check out using either a phone number or email or by only using an email address in my opinion the email address is more than enough but if they add phone numbers they will get order updates buy sms's and not just through emails so go ahead and choose whatever is most comfortable for you here I would go only with the email option because once again it's more than enough and it gets the job done next on the receive shipping updates go ahead and choose the first option the customer can choose to add a phone number or email to receive shipping updates after they complete their order instead of having them download an app to see what's going on and you have to be a US resident to use that so it's not comfortable for everyone so the first option is good next on the form options you should require a first and last name since you don't want any problems with the delivery process with the shipping company on the company name you can leave it as hidden or as optional but definitely do not make it mandatory so either hidden or optional address line two should also be optional shipping address phone number is definitely not a must so you can go ahead and leave it as hidden and now you can go ahead and leave the rest of the options as default because they are good enough for what we need so once we're done with that go ahead and click on save and that's it concerning the checkout settings now let's move on to the shipping zones back to the Shopify dashboard click on settings and then click on shipping and delivery the reason that we need to create a shipping zone is to tell Shopify which countries we want to sell to and so that our viewers will be able to get free shipping or a shipping cost of whatever we want so a shipping zone is a must so once you are here click on manage rates now here you'll notice on a default setting you are shipping from your local address which you have registered to Shopify with on your Shopify profile and you're also shipping to the same country that you're from and obviously this is not what we're here to do and this is exactly why we need to set these shipping zones so what you need to do now is open your settings in a new tab and here instead of using the default location we're going to go ahead and click on add location and this is going to be the name of the location where your products are shipping out from so we're just going to go ahead and call it us warehouse now in the address field you're going to have to have an address a valid and real address from the us now to help you with this in the resources pdf that you have for this course there is a file over there with a whole bunch of us addresses in new york to help you out with these addresses so go ahead and copy any address for example this one 13 washington square south paste it over here in the address and as you can see there's a drop down menu so go ahead and choose any address this way we'll know that it's valid and this way it also simplified the process it shows the correct city in the state of massachusetts with the zip code and that's good enough let's go ahead and click on save and now we have a location which we can set our shipping zone from and have any resident in the us buy from our store so now let's head back to the shipping menu that we were on before now on the shipping from click on show details manage the one that's not relevant remove it and click on done now we have the address that we do want to use the us warehouse that we just created on the setting slash locations on the shipping zone we're going to click on the three dots and delete it the shipping to now we're going to create our own shipping zone so the zone name is going to be called ship to usa for example and in the country go ahead and add the united states click on done and now Shopify will allow anyone that's coming from the united states to our site they will have the add to cart and buy now options because we told Shopify that we want to ship to all of the 62 countries in the united states now we're going to click on add rate we're going to call it free shipping and the price is going to stay on zero dollars because we want to offer free shipping just as we are getting them from our suppliers go ahead and click on done so once again now everyone from the united states can buy products from your store because they will see the add to cart and buy now options anyone outside the united states can still go to your site they can still view your products and their prices but they will not have the add to cart and buy now options if you want to add those countries just add them in your shipping zone so once you save them that's all there is to it you have created your shipping zones so that's it when it comes to your checkout settings and your shipping zones this is exactly how you guys can get those two features done and now our viewers will have a very smooth checkout process without any problems or interruptions guys i'm really glad that you made it this far i know that the past couple of lessons were not the most interesting ones but you see how important they are to run your business smoothly and efficiently but don't worry you're going to love the next lesson your assignment for this lesson is to configure your checkout settings and your shipping zones and i'll see you in the next lesson where you will finally go live with your store you worked really hard up until now i'm proud of you and i'll see you in the next lesson where we are finally going to go live allow me to say that you've come a long way to make it to this lesson you learned about the most professional methods how to create your online store and it's already created you already have your store you have very good products using product research from a very professional method used by the most advanced dropshippers today and you created all of your legal pages and made your homepage look good you navigated all your menus and now it's time to go live with your store i hope you're excited for this because it's a big step forward so let's begin on your Shopify dashboard click on settings next click on plan and permissions and here you will have the option to subscribe to Shopify and select your plan since i already did it you can see the current plan that i'm on but you will have the option to select a plan and when you click on it it will look like this so here you have your three plans you are going to start with a basic Shopify plan because it's enough it will cost $29 a month and that's one of the reasons why i wanted you guys to fully create your store before going on to subscribe but now is the time so with this plan you're going to get a 2% transaction fee which we talked about a couple of lessons ago when setting our break even and if you're using third party payment providers there's additional fees so if you still don't know how to sign up your break even just go back a couple of lessons it's definitely worth it and i really hope that you will get to the point where you need employees to run your store so that's what the basic Shopify plan gives you and like i said it's more than enough to get started once you start generating sales and profit move on to the $79 a month where you will have less transaction fees and you can have more employees and then move on to the advanced Shopify and i really hope that you guys make it to the advanced stage but it will take some time don't rush yourself anywhere start with the 29 bucks a month start generating your sales and profit and then move on as you go along when you will have enough sales in the basic plan and the 2% transaction fee will not be worth it when compared to the 1% transaction fee that's when you know that it's time to move on to the next plan so go ahead and click on choose this plan choose if you want to pay $29 every 30 days or an annual plan to save more money or a two-year plan or a three-year plan to save more and more i would start with $29 for 30 days see how it works for you and slowly move on then later in the payment method simply choose if you want to pay with credit card or by PayPal and then move on to entering your details and that will be it you will have a Shopify subscription plan and then you'll be able to disable your store password once you disable your store password your store will go live anyone will be able to enter your website and buy anything from your store so let's go ahead and disable that password on the left side click on online store and under themes you will have an option to disable your password over here i don't have the option once again because i already disabled my password but here's where you're going to have that option simply click on disable password and there won't be any lock to your website and anyone will be able to enter it so once you do that go ahead and test it out open up a new tab type in that new domain that you purchased a few lessons ago and you will see that your website is live and it looks good because you followed every step that you had in this free course to be able to really build a professional looking website that anyone can go in right now and start purchasing your products and that is all there is to it to have a live store with hot selling products the next step is to bring traffic to your website you have a shop but nobody knows about it that's why in the next lesson we are going to have an introduction to e-commerce marketing followed by the lessons that will come after that where you will learn how to create your own successful facebook ads and do not be afraid when you hear facebook ads we're going to learn how to do it on a budget and do it successfully to bring traffic and bring sales to your shop good job on having a live store congratulations and i'll see you in the next lesson in the previous lesson you finally went live with your store and now the domain is up and running and anyone can go inside and start purchasing the products that you have in your store the only problem is who knows about your store this is what we have this lesson for an introduction to e-commerce marketing where you will learn how to get your store in front of the right audience so that they will be able to go inside your store see what you have and start purchasing the products so that you can finally start making your profits so what marketing methods do we have available and which ones can be done while on a budget so that we can learn marketing and also succeed while we're at it now i'm going to be talking about a few methods you can go ahead and do whatever you want but my recommendation at the end of the day is to start with facebook ads but before we get to that let's get familiar with some of the best techniques that are used today for marketing because knowledge is power and you might use one of these techniques in the future so the first marketing technique is using influencer marketing platforms to find and reach influencers that will give a shout out to your product or to your store the same influencers who have tens of thousands to millions of followers and this is one way to get your target audience to your website and you also have a blog with the 10 best influencer marketing platforms that we have available on the internet today you can find the link to the blog in the resources pdf that you have for this course and there once again you will learn about the best influencer marketing platforms which are websites databases that hold a whole bunch of influencers you can go over all of the influencer marketing platforms that have the databases of influencers inside and with this blog you will also learn how to reach out to them what to look for when you're reaching out to them to make sure that you're connecting with the right influencers so that they can give a proper shout out to your product and get tons of traffic to your store this way so influence marketing platforms is the first marketing technique that you can use to bring traffic to your store and it's one of the newest freshest and most used methods today for marketing in the now and in demand era now the second marketing method to bring traffic to your website and this is an organic method which means it doesn't cost you any money to run this marketing technique and this is done by going and creating a Facebook group for the niche that you are running now you are going to create a page anyway to run your Facebook ads and it's also really smart because it's an organic way to bring traffic to your store let's take this group for example for the love of dogs so it's a dog niche like the website that I created and as you can see they already have more than 50 000 likes more than 60 000 followers and the only thing that they're doing is creating a post every now and then about dogs some funny pictures maybe a small article a funny sentence and as you can see people are just engaging with these posts they're interacting with it because they're dog lovers and this is a good example of something that you need to do with your niche and people will go inside and start interacting with your posts the same people that feel like they have an emotional connection with the community that you are building and once again it's an organic method it doesn't cost any money to have a Facebook page and create posts on it the third marketing technique that I want to talk to you guys about is simply by having an Instagram account and if you have a Facebook account you already have an Instagram account if you don't you can simply create one and then simply make posts about your niche people will get to that post organically and interact with it if they have an emotional connection with what you have to offer so different from having a Facebook page where you are creating a page and then posting inside that page on Instagram you can simply make regular posts without creating any pages and get traffic to your store that way now the last marketing technique that I want to talk to you guys about is using email marketing email marketing is one of the most oldest methods that are still used today for marketing why because it simply works once you have an email database and if you remember on the bottom of your site you have a subscription box where people can simply enter their email address so once you have a database of about 200 to 300 emails you can go ahead and start running email campaigns on your Shopify dashboard simply by clicking on marketing and creating your first campaign for email marketing and this is another organic method meaning you don't have to pay anyone to enter their email address and once you have that email database list which didn't cost you any money to generate all you have to do is start sending them emails on special promotions and special discounts that you have going on it takes time to build an email database list but it's a very very good goal for the long-term success of your store by marketing and not paying any money for that so email marketing is the last method I want to talk about before we go on and talk about Facebook ads now Facebook ads is one of the best ways to market your store today because you can simply get your website in front of a large customer base with a relevant audience even if you're on a budget I'm going to teach you step by step how to create a Facebook ad how to create videos for your ads and how to market to the right audience and this way you will learn that you don't have to be a marketing expert and you don't have to have so much money in your pocket to be able to succeed once again take a deep breath do not be intimidated it's as user friendly as I am see you in the next lesson okay guys and gals it's time to learn about one of the most interesting things that we have in this course and that is one of the best methods to market your products and your store today and I'm talking about none other than Facebook ads now if these couple of words intimidate you it really doesn't have to you don't have to be a marketing expert and you can definitely learn to do this and still succeed while on a budget so why Facebook ads well for one like I said it's one of the best methods to market your store your products or your brand that are available in today's online market small medium and big companies use Facebook ads to promote their businesses and it's simply a great way to connect between businesses and the right audience even while on a tight budget Facebook also has a really user friendly platform to create and manage your ads you don't need any technical skills all you need is a Facebook active profile and Facebook is filled with massive audience data including demographics audience interests and so much more another good thing about Facebook ads is that their ads are easily scalable so once you find an ad that's working well for you within one click of a button you can scale it to the moon that's one of the things that I love about Facebook ads so you're testing several ads at once and once you find that winner it'll dominate all of those ads that didn't work well for you and it will make you some really great profit along the way so now that you have a whole bunch of information scattered in your head what exactly are we going to learn when it comes to Facebook ads first things first you are going to learn how to create a Facebook page as simple as it sounds it starts by creating a page next you're going to learn about the Facebook pixel and you're going to learn how to install it and embed it into your website and this will help gather audience data and audiences that are similar to them to find better audiences that are better suit for your store and your products that you're trying to sell you're also going to learn how to research your audience which means find the correct audience that are right to showcase your products too after that you're going to learn how to create converting video ads which is a very important lesson then you will learn how to set your campaign goals after that comes the advertising budget which is important because you want to be on a budget and still succeed and I'm going to show you how and right after that you're going to launch your first ad after you launch it you're going to learn how to analyze the data so you'll learn about the differences from those that are not performing well to those that are performing well and learn to multiply your success and learn from the mistakes of those that didn't perform well now I want you guys to stay super focused in this category of learning Facebook ads it's not going to be easy but success is never easy I will take you step by step so you will learn all of the fundamentals and all of the important things that you need to know so once again just take it step by step concentrate stay with me and I'll see you in the next lesson where we are going to start by creating a Facebook page see you there so what is a Facebook page and why do we need it to run ads a Facebook page is a page that can be found inside of your Facebook profile and the Facebook page is used to run ads when a viewer will see your ad he is actually being directed to your Facebook page and not to your Facebook profile therefore your Facebook page needs to showcase your product your niche your website or whatever it is that you're trying to promote so let's begin log into your Facebook profile and on the top click on the plus the create button and then go down and click on page now the first thing that you need to do is give your page a name so you're going to call it by your business name by a website's name in my case it's doggy dog club next in the category type e so you can find the e-commerce website so this is the category that you're going to choose you can also go with products and service for example but i think that e-commerce website is more fitting to what we're actually doing here next you can write a little description your one stop shop for all dog lovers and then go ahead and click on create page okay now that Facebook created the basic part of our page now let's go on ahead and start optimizing it to make it a real Facebook page so that our audience can start coming in organically and so that we can also start running our ads here so the next step after setting up your page's name the category that it belongs to and a short description we are going to move on to the images and in the images we are referring to the cover image that you can see over here and the profile image so first things first you have to take care of the profile picture and you already have a profile picture which you created using Hatchful so click on add profile picture go to the destination where you save that Hatchful folder and now find the file called Facebook profile image which is right here so i'm going to click that and there we go you have a unique profile picture a unique logo which only you have which cost you zero dollars and it looks professional for the cover photo you can search those stock photo websites that i mentioned a few lessons ago you can find them once again in the resources PDF that you have for this course so you can either use those stock photo websites to search up a new cover image or use the same cover image that you have on your website which is what i will do in this case and here we go we have the cover photo you can drag it here if you want to reposition just put it a little bit more in the center and don't forget that if you're using those stock photo image websites just search up the niche or product or brand that you're trying to promote and find an image that looks relevant and connected to what you're trying to showcase so we have the cover photo we have the logo everything looks good up until now go ahead and click on save and here we go we have our brand new page doggy dog club you can continue optimizing it by adding for example a call to action button so if you click on that you can have a call to action button and direct people straight to your website for example go with shop now write down your domain click on save and now there's a call to action button on your page there's a shop now so if someone clicks on it they'll be taken directly to your website next you can create a username for your page when you have a username you can simply direct people to your page in a much faster way it needs to be unique nobody else can have this username so just think of something unique because i'm pretty sure that doggy dog club is not going to be available let's see nope it's not available so once again think of something unique like doggy dog lovers unite i know it's long but once again you need something unique so go ahead and think of a unique username add it to your page and continue optimizing your page you can see what kind of tips facebook gives you to continue optimizing your page but what i do want to encourage you guys to do if you have the extra time is to start creating posts so that your page will look alive it will look active and this way you're also going to get some organic traffic to your store and already start to get the ball rolling so in my example i can create a post by uploading a picture of a dog and writing a funny sentence or something that will simply connect the viewers dog lovers to what we're doing here create a post once a day or once every two days you can even create posts and schedule them to upload at a later date so for example start Sunday or Monday morning by creating 10 posts and schedule them for the whole week up ahead so on one hand you're getting organic traffic and on the other hand you can run your ads through this page and your assignment for this lesson if it wasn't obvious enough is to create your facebook page add all of the relevant information and images create a few posts optimize everything that you can to make it look good and i'll see you in the next lesson where you are going to create your facebook ads account good luck with your facebook page and i'll see you in the next lesson ready to get your hands dirty with facebook ads i know you are that's why you're here so in order to get started the first thing that you're going to have to do is create a facebook business manager inside your business manager you will create ad accounts and that's where you're going to start running your ads in order to get started with the facebook business manager just use the sign up link that i have ready for you in the pdf that you have for this course once you click on that link you'll be taken to the page that you see here in front of me all you're going to have to do after this step is click on create account and on this screen you will start creating your facebook business account now you don't need to provide any vat information so if you didn't open a business account in the country that you live in that's fine you can even do that later once you see that this business model works for you and you'll start generating sales and profit just go ahead and enter your name and your business's name which in my case it's doggy dog club and your business's email or just any regular gmail that you have then just go ahead and click on submit and then your facebook business account will be created once done you'll be taken to the front page of your facebook business suit and it's going to look like this now on the left side the facebook page that you created in this course should show up if you have more facebook pages under your facebook account you're just going to have to click on the arrow over here and select the correct page which we will want to run our ads on so i'm going to create an ad on doggy dog club just as you are going to create your ad on your page now in order to run ads we're going to have to create an ad account on the left side click on more tools then click on business settings now on the left side click on ad accounts then click on ad and go down to create a new ad account click on that give your ad account a name choose your time zone the currency should be us dollars then go ahead and click on next once you do that your ad account will be created and you will see it over here now the next thing that you want to do is enter your payment settings so when you'll want to run an ad you'll be able to associate your payment settings with that current ad account and this way there will be no problems in running your ads so click on payments click on ad payment method fill in the correct details and then click on continue you will not be charged anything at this point your credit card will simply be saved on the side so when you'll start running your ads they'll start running smoothly without any problems and so those are all of the required steps that you need to take in order to create your Facebook business profile and create your ad account inside your Facebook business profile your assignment for this lesson is to create your Facebook business profile you can use the link that we have in the PDF to help you get there after that create your Facebook ads account and I'll see you in the next lesson where we are going to learn about and connect the Facebook pixel and this is one of the best tools that you're going to learn about and use while on your journey to your successful dropshipping business see you in the next lesson alright so you have your Facebook account you created your Facebook business account and then you've created your Facebook ads account which is connected to your business account which is connected to your main Facebook account this is what we've done so far and as you see it's all connected in this lesson we are going to install and configure the Facebook pixel the Facebook pixel is a small piece of code that you are going to embed into your website once there the pixel will gather a whole bunch of data and information on the visitors who are visiting your site in other words the Facebook pixel calls these events every time a visitor does something on your website the Facebook pixel writes it down and it remembers this information for example when someone clicks on your ad and goes into your product page on your website and he's viewing your product this action is called view content so that's an event that Facebook pixel is going to write down when someone adds to cart or abandons the cart or writes their personal information to buy something from your website or if they even enter their email address to subscribe to your newsletter or if they're just browsing your site everything that they're doing on your site will be written down as an event in Facebook pixels memory now Facebook pixel is kind of like a muscle the more data and information you feed it the bigger and better it gets now what it does with all of this information is it simply remembers all of the events and the type of audiences that are interacting with your website so the next time when you create an ad Facebook pixel will have a better picture of what kind of audience they need to reach out to the ones that are relevant to the niche or product that you are trying to sell and once again the more information that we feed the pixel the bigger and better that it's going to get when it comes to optimizing and finding audiences that even look alike to the audiences that are correct from my website so the more people interact with our website the more Facebook pixel will know how to reach out to those people and more audiences that look alike to those people so this way will always be optimizing and optimizing and reaching out to better and more relevant audiences that's one small example of what the Facebook pixel can do for us and it's completely free to use so in order to install the pixel head back to your Facebook business manager and on the left side click on more tools then click on events manager now on the right side make sure that you have the right ad account selected since I have a few ad accounts I'm going to have to choose the correct one and in my case it's doggy dog club that's what I named my ad account at the end so now I'm going to see the events manager for my Facebook ad account which I created in the last lesson with you guys now that the page loaded head on to the left side and click on that green plus icon connect a new data source click on the web option and click on get started now choose Facebook pixel and click on connect now enter a name for your pixel so we're going to call this doggy dog club pixel since we want everything to be connected and later on when you're going to learn new niches you'll create a separate ads account for that niche and a separate pixel for that niche so that you will always have a separation between everything and everything will stay connected with its own niche in category next enter your website address and then click continue next click on use a partner integration now choose Shopify turn on automatic advanced matching click continue now follow the step by step instructions as given by Facebook so the first thing that they're telling you to do is go to your Shopify dashboard and click on online store so we're going to go ahead and do that click on online store next click on preferences let's go back to Facebook click on continue so we already clicked on online store we already click on preferences now they're telling you to copy and paste your pixel ID head back to Shopify in the preferences scroll down to Facebook pixel click on setup Facebook scroll down and click add sales channel click on connect account after you put in your credentials go ahead and continue next choose the business manager which you created in the last lesson click on connect now choose the right Facebook page so we are on doggy dog club click on connect next click on claim page click on add page to connect next you'll have to choose the correct ad account so in my case it's the doggy dog club ad account which i created you choose your own ad account which you created click on connect view and accept their terms each one is going to give you a different pop-up which you're going to have to click on the blue accept on the top so this is the first one here's the second one so there we go you have accepted these terms of service go ahead and skim through these terms to understand exactly what this is all about it's for your own protection and it's not that much to read next head back to Shopify click on done now let's head on to data sharing this is where we're going to connect the Facebook pixel to our Shopify account so that Facebook pixel can already start working and track events on our website so here you're going to have to turn on customer data sharing next choose maximum so that Facebook pixel will try to always get the maximum amount of data whether they have ad blockers or not so use maximum for maximum effectiveness of the pixel then scroll down and choose which pixel you want to use and if you have more than one pixel that's why you need to name them so in my case it's the doggy dog club pixel i'm going to go ahead and click on connect and as you can see now my pixel is connected with Shopify and you can confirm that by the pixel id that i told you guys to copy from Facebook so let's go back to Facebook here's the pixel id that they gave us by the way this is the old fashioned way to copy and paste now Shopify is doing the whole Facebook integration which i just showed you guys so if you would have copied this code and searched for it on this page as you can see it's the same number that we're seeing here on the doggy dog club pixel so i know that i added the right pixel now i'm going to click on confirm now the next step is to test the pixel and make sure that it's tracking each event so let's head back to the Facebook page that we were on where we had to copy the pixels code and click on continue now Facebook is allowing us to test our pixel and see if it works so in order to test it let's write the website address over here and then click on send test traffic now let's go inside one of the products that we have and let's head back to the pixel and as you can see the pixel is active we got that green circle over here and the last event that the Facebook pixel received is within the last hour so now that we see that it's active and it got an event that we just did go ahead and click on continue and now we can track each event and see that each one works by testing it in the events manager click on test events in events manager and let's go ahead and test out our pixel and make sure that the events really are working so once again enter your web address over here and click on open website now let's go back to the pixel and here we go we have a page view which just happened right now so the page view is the event that I just did now let's click on one of the products and go back to the pixel now let's wait for that view content and here is the view content so we have a new page view and a view content which is exactly what I just did over here I'm viewing the product page which is a view content event for the Facebook pixel now let's click on add to cart and see that the pixel recognizes that too so click on add to cart let's go back to the pixel and as you can see here is the add to cart event so as you can see each event that every viewer will do on your shop will be tracked on facebook's pixel so I hope that you guys understood everything that we had in this video as you see things are starting to get a little bit technical but the more you work on it the easier it's going to get believe me everything is connected everything makes sense and everything works if you didn't understand something you can go ahead and rewatch the video there's absolutely no shame in that and if you have any questions at any time you can always feel free to reach out to us your assignment for this lesson is to install the facebook pixel and test the events manager to make sure that every event that's done on your website is working and being tracked by the facebook pixel and I'll see you in the next lesson where you are going to learn about audience research so that you can research your audience the right way to reach out to the right audience when you start creating your ads which is coming up in the lesson after that see you in the next lesson now that we're done setting up our facebook ads account and our facebook pixel is installed and configured onto our website now we're going to learn about audience research and the reason that you want to be able to conduct thorough audience research is because you want to be able to tell facebook what type of audience you're trying to reach out to what type of audience you want facebook to bring to your website and you will be able to spend your ads budget much more effectively this way in the resources pdf that you have for this course there's a file called audience research spreadsheet open that file and save a copy so that you can start editing when you open the audience research spreadsheet it's going to look like this you have a column for questions and you have a column for answers there's only four questions that we're going to need to answer so let's do it together so i can show you guys how simple and effective this method is so the first question is who are the authority figures influencers and big brands in your niche to answer each question use google so for this first question i use google to search for the biggest brands in the dog niche and i found this website which will show me the 15 biggest dog companies in the world and their most popular brands so let's scroll down a little bit and start writing down our answers first we have a dog company called mars pet ink so let's add that as one of the answers you want to find about four to five answers for each question because when we'll get to the part where we're creating our ads and you will start putting in your audience's general interests you want to find as much general interests as you can to broaden your search and find more potential viewers that are related to the niche that you're trying to sell so this is one company for pet food let's scroll down and search for some more big brands this is also a pet food manufacturer which we already have and so is this one so let's continue scrolling down to companies that are not just food companies top dog toy companies you have mammoth pet products so let's add that as one of our answers so we already have two big brands let's also add kong and a couple more that we will find down here dog supply companies happy pet and one more will be enough let's check out top vet care companies and go with this one msd animal health so some of the general audience that we are going to try to search for and bring to our website are audiences that have a general interest in these big brands but we don't only want audiences that are related to only these big brands we want to broaden our search as much as possible and look for the right potential audience so the next question and answers that we want to fill in is what books magazines and websites does your audience engage with for this question i search google for dog books dog magazines and dog websites so three different searches and here's what we found so for popular dog magazines google already gave me these six seven eight magazines so let's start filling in these magazines names so we have modern dog dog fancy so we already have two magazines that's enough now let's look for some dog books some popular dog books at that so for this example i went to amazon because amazon sells a whole bunch of books and there's a whole bunch of customer reviews so you can see which books are popular so i just went on to amazon and searched for dog books and here we can see some really popular results let's add these titles to the popular dog books will only take two because we also have dog websites to look for after this one a dog's perfect christmas so we have two popular books two popular magazines now let's add one or two popular dog websites so a quick search on google for popular dog websites let's go to the first article by business insider so first for pet food they're recommending petco so let's add petco as one of the popular dog sites i also know about them i'm pretty sure that almost everyone knows about them so one website is petco and let's just add one more how about a site for dog breeders sure we haven't spoken about dog breeder lovers until now let's go ahead and try to capture this audience so we're going to copy this url and paste it over here boom new layout for you guys now the next question is what types of events does the audience attend in order to find the answer to this what do you think we're going to have to write on google that's right popular dog events so let's see the results 25 unique dog events in the united states sounds good enough right we need dog events and our audience is in the united states so let's see which popular dog events our potential audience loves looking at or going to or has a general interest in so paces for pause is one event which is a dog race event so let's add that as one of the events that dog lovers love to attend puppies and patriots 5k run let's add that also as a title clarence bark in the park another popular dog event rescue run which happens in ohio what we're doing now is we're really micro niching our potential audience to try and find secret gems inside these audiences that other advertisers simply do not get to there is more than one way to do everything but this is one of the secret methods to really find the best potential audience inside these general interests for dog lovers let's also add this pause chicago 5k walk run so these are the names of popular dog events that dog lovers love to attend or have a general interest in now let's move on to the last question what other relevant products does your audience use once again i really skimmed through these to make these videos as short as possible for you guys but you will need to research each and every one of them to see if they really are popular and if there really is a lot of interest in each and every one of these answers that we are giving in this spreadsheet now let's move on to the last question what other relevant products does your audience use once again a google search and here we're just going to write some really popular dog products that people love to buy let's go to chewy.com one of the most popular dog websites so let's just add in some popular dog categories that relate to products for example dog food for anyone who has an interest in dog food they are probably dog lovers they probably have dogs themselves so they are a relevant audience we also have dog treats we have dog toys so let's add people who have an interest in dog toys we also have health care so in this example i want to write dog vet people who have an interest in vets are most likely people who own dogs cleaning and potty let's see what else we have crates pens and gates beds let's go with dog beds dog leashes which is actually the product that i'm going to advertise so dog leashes and let's add another one really quick people who love dog clothes okay so now we have enough general interests to start running our ads on when we create our ads we will tell facebook that these are the general interests that we are looking for in our audiences and then facebook will try to find the best potential audience to buy products from our website from the same audiences that have an interest in all of these answers that we put here below we will use this chart very very soon when we'll start creating our ads so far we are preparing just as we've prepared in the last lesson creating our facebook ads accounts and the facebook pixel and soon it's all going to come together your assignment for this lesson is to download that audience research spreadsheet onto your computer and start answering each question that you have in the left side google search for the answers and put them on the right side if you haven't heard of the answers that you're putting in research them on google make sure that they are big and popular so that we will be able to grab the correct audience to showcase our website and our products too fill in the audience research spreadsheet and i'll see you in the next lesson where you are going to learn how to create converting videos for your ads this is a very popular subject which a lot of people are having a hard time on and i'm going to simplify it for you just as i've been doing for this whole course up until now audience research spreadsheet see you in the next lesson now you're going to learn how to create successful professional converting videos for the ads that you are going to run most audiences enjoy watching a good video of the product that they are about to purchase since it showcases the product in a much better way than photos do now i'm not saying that image ads or gift ads are not going to perform well but there is a much higher chance that a good video will be able to convert more customers so let's start with the basics in order to create a successful video ad the first thing that you're going to have to have is a video for the product that you want to sell now if you are working with suppliers like aliexpress and china many sellers over there already have videos ready for their products they are not usually professionally made videos it's usually by some chinese source and you usually have some chinese letters in the video but that is one way to get videos for your ads now most us suppliers do not offer videos for the products that they are selling we're going to have to get creative and make those videos ourselves now if your product doesn't have any videos attached to it there's a couple of things that you can do one you can reach out to the supplier and ask them if they can supply you with a video for the product the second method is to order the product to your home and not a lot of people like this method especially if they're testing out 20 30 or 50 different products they don't want to order them all to their houses for one it's costing a lot of money and it's consuming a lot of time but that's another method that some dropshippers use the third method is to try to find a video for this product through other suppliers although in this case you're going to have to make sure that it is the same product otherwise you won't be advertising the same product and this could cause problems later with your customers so let's start with the first scenario where you already have a video for your product and you want to create a video yourself if this is the case then you can use services like animoto as you see over here and this platform allows you to create your own videos for your ads and it's made especially for e-commerce business owners like you and I so the first method is to use websites like animoto and there are a bunch of more websites where you can create videos for your ads although once again this one requires some work since you are the one that is creating the videos for your ads now if you are going with a method like this you can use free sound libraries to get some sound effects and background music for your videos by using youtube's audio library for example they have a whole bunch of sound effects and background music to use for your videos so check out youtube's audio library and get those free sounds for your videos now the next method that I want to talk about to get videos for your ads is using a third party service provider which will create the videos for you and you don't have to do anything besides sit back and relax and just wait a couple of days for your videos to be ready what am I talking about let's go on over and check it out there is a website called ecomvideos.com and what they do is exactly what I just mentioned they will create professional converting videos for your video ads all you have to do is sign up with them signing up doesn't cost any money once you sign up you'll be taken to their dashboard and once you're in the dashboard click on video ads and here you can see the three types of video ads that you can order from them you can order a single ad which I wouldn't recommend because you need to split test at least three variations which is exactly what you see over here in the second deal and on the third one you have four variations which is also good but I would like you to first nail down three variations see that it works for you then move on to four what you are getting here are three ad variations which means three different videos for your products which means the first three to five seconds are going to be different and this is very very crucial to when you are creating video ads different video ads and testing out different video strategies the first three seconds are always very crucial to whether the potential viewer is going to stay and click on this ad or if he's going to move on to the next ad when you're creating an ad for a product with only one video there's a huge difference between that and selling the same product with two more videos to bring you to a total of three videos each one having a different three to five seconds it will have the effect where the same person that saw this video but when he saw the first three to five seconds of this video it seemed like a different video even if it's the same product and they went on ahead and bought it this is a very typical scenario when it comes to e-commerce marketing therefore I highly encourage you to go with three variations for split testing this way you'll always be able to spot one or two ads that are not performing well when compared to one ad that is performing well for you and that is how you are going to learn how to spot the differences between successful ones to not successful ones and how to multiply your success and scale up those successful ads once you buy your video ads you will see them on the order screen over here on the left click on that order and here you have a text box where you can send a message to your video editors and let them know exactly what you want on your ads and all kinds of points that are important to you once you're done writing down your messages click on send message and you will have a message history for each order that you put onto the system now to sign up for e-com videos you have to use the link that we have in the resources pdf for this course this way you can use the code auto ds when ordering your videos and you'll get a 10 discount on top of everything so you'll lower your expenses this way you can profit more and you'll have professional videos made for your ads so use that link in the resources pdf to sign up to e-com videos and then you'll be able to see the dashboard and everything else that i'm seeing here and you'll be able to put in an order for the video ads that you want let me show you an example of some video ads that they have created for others so i'm just going to play all three of these ads really quick you won't hear their sound because it's in my headphones but as you can see here they're adding the text and they're making the videos look professional they're working hard on the first three to five seconds but also on the rest of the video to simply make it look good converting professional and this is exactly what they can do for you so once again just use the link that we have in the pdf for this course to sign up with these guys and let them do the hard work for you your assignment for this lesson is to create one to three videos for the ad that you want to run i really want you guys to go with three because if you're only going with one video ad it's like adding only one product to your store so you're not testing enough and you might be missing something small that the second or third ad might have given you and that would be the big difference between success to failure when it comes to running ads i don't want you guys to spend money and then see that money go to waste therefore split testing is very very important get those videos and i'll see you in the next lesson where you will start setting your campaign goals see you in the next lesson i hope you got a few good video copies for your ads because this is the lesson where you are finally going to learn how to set your campaign objectives in other words this is where you learn online marketing so let's begin and let's take it step by step as we've been doing so far in your facebook business manager on the left side click on more tools then click on ads manager now facebook will take you to your ads manager here click on your ads account what we're going to do here is create a campaign for our ad sets after that you're going to create your ad sets and then your ad which will be inside your ad set which is sitting inside your campaign don't let this get too confusing just follow it step by step and watch how it all makes sense so the first thing that we're going to do is create our campaign now before you choose your campaign objective you need to understand exactly what your campaign goals are your advertising objective is what you want people to do when they see your ads for example if you choose that your campaign objective is reach then facebook will try to reach as many people as possible for the lowest price possible as long as it reaches and they see your ads another example is traffic where in this case facebook is going to try to give you as much of an audience as possible to see your ads and also click on the link that you have inside your ad to go and check out your website if you choose for example engagement then in this case facebook is going to try to find an audience that will engage with your ad which means like your ad or comment on it or share your ad so if i'm liking posts or if you're commenting on posts then facebook sees us as people who like to engage with posts and therefore they are going to show us ads where their campaign objective was engagement and you can go on with the list if you go for video views they're going to give you an audience that likes to watch videos and they don't just skip after the first second if you're going to go for lead generation they're going to give you an audience that usually likes to subscribe and leave their contact information and if you go for conversions which is usually the most expensive campaign objectives this is where you're telling facebook that you want them to find people who usually respond to call to action for example adding the product to the cart or purchasing it adding payment information and so forth my recommendation would be to go for engagement in the beginning because on one hand engagement is going to show you if your product is interesting or not what you're telling facebook is to find an audience that will interact with my ad so facebook knows who their audience is that usually like to interact with ads and this way you can see if your product is interesting at all if your product is interesting you're going to get a lot of likes comments and shares of wow what an amazing product where can i get mine they're going to tag their friends and family to buy the product and this is how you're going to know that your product is interesting and your facebook pixel will gather information in the meantime it will gather the data that it needs to gather in order to run more successful ads in the future which can be conversion ads once you know that your product is interesting so i hope that you understood why starting with engagement objectives is much smarter than going with conversion so starting off right go with engagement on the bottom on the engagement type go with post engagement and then name your campaign and since we're also going to create an ad set and an ad inside the campaign we're also going to name them you can name it anything you want just start with something so that you have a general name and click on continue now as you can see here the doggy dog club campaign has been created now let's start configuring it so you have your campaign name scroll down until you reach the campaign budget optimization now if you have three videos for three ad copies that you're going to run leave this option on for campaign budget optimization which means facebook is going to try to balance the budget between three ad campaigns and optimize them and see which one is working best once they see one campaign that's working better than the others they're simply going to put more of your budget into the winners and less into the less performing ones so if you have more than one ad set for your videos leave this option on and then click on next now we're in the ad set settings we are done configuring the campaign objectives as you see it really wasn't that hard and now we're going to start configuring the ad set so first you have your ad set name which we already named now you have your budget and schedule like i've said many times before our objective here is to spend the least amount possible while we learn to run successful ads that is one reason why we are starting with post engagement campaigns because first of all it's cheap but it doesn't matter that it's cheap we still want to succeed and our post engagement is going to give us an indication if this product that we're trying to advertise is an interesting product for e-commerce so once again we're going to do this on a budget and we're going to succeed at that on your daily budget you should spend between five to ten dollars a day for two to three days before checking out your ad and seeing if it's working or not because in the first day or two facebook is trying to optimize itself more and more to try to find the right audience for you one day is never enough to see if your ad is a successful one or not the second day should start to give an indication but the third day is usually the day where facebook is already optimized and the ads are already giving you answers if this is going to work or not and the difference between five dollars to ten dollars a day is simply how hard you want facebook to work to find this audience for you ten dollars a day will give you much faster results than five dollars a day but at the end of the day it really depends on your budget if ten dollars a day for three days equaling thirty dollars is too much for you start with five dollars a day and wait for three days to get results to see if this ad is working or not which means your first ad is going to cost you fifteen dollars and really that is not a lot of money for everything that you are learning and implementing and also feeding your facebook pixel which will repay you in the future so start with five or ten dollars a day you can set a start and end date my recommendation would be to leave this on because if your ad is working well you don't want it to end after two or three days you want it to keep running so i encourage you to not put an end date just leave it as it is and you will be responsible for keeping track of your ads you're not running fifty ads at once so it's not going to be a hard thing to do next we're going to configure the audience settings which means we're telling facebook the type of audience that they want them to find and show our ads too now is the time to open up that audience research spreadsheet which worked on a couple of lessons ago because we're going to use that now for the audience section of your ad set so first things first in the audience is on locations click on edit here exclude whatever default country it gave you now since we are going for a post boost engagement objective for our ads it doesn't matter if we're choosing audience in the united states or the rest of the world our objective here is not to get them to buy the product but rather to interact with our ads and it's going to give us some good social proof for our ad because once you'll have that post with a lot of likes and comments on it you can use that same post with the social proof that it already has and create a new ad on it with new purchase campaign objectives to get facebook to find audiences that will go and buy this product and the reason why you would want to go worldwide for your post boost engagement and not just for your target audience which is the united states is because this way facebook is going to find the cheapest audiences in the world to show your ads to who will interact with your ad this way you're getting the cheapest social proof and the cheapest testing possible to see if your product is interesting at all so for post boost engagement we are going to target the worldwide audience now you have to choose the audience age range this is the part where you have to use your head and think what is the age range of people who will want to use this product in my case since it's a dog product it's probably usually for dog owners dog owners are usually anywhere around the age of 20 to 60 obviously even people under 20 have dogs and people over 60 have dogs but i'm trying to get the most and the most potential age range for the dog products you can try to use google to try and get some insight for the age range for the product that you're trying to sell after you have the age range you have the gender so for example if you're selling fashion and beauty products then your gender will most likely be women rather than men in my case it's a dog product men and women both have dogs so we're going to stick with all and we're going to move on down to detail targeting and in this text field is where you are going to start writing down those interests from that spreadsheet now in this text field is where you're going to write as many audience interests demographics and behaviors that you think is relevant for the niche that you are trying to sell not all of the things that you wrote down there will show up over here in the interests and behaviors that is why we wrote down more than one answer for each question so let's start off by copying and pasting here all of the audience interests that we have from that spreadsheet you will do it on your side and i will do it on my side see you in a minute okay so i'm done writing down all of the audience interests from the spreadsheet to the ad set configuration now if you look here on the right side you'll see that you have a new potential reach 76 million people is way too broad for what we're trying to do here for post-boost engagement having an audience size of around 10 million people is just about enough to not go too low and miss out potential audiences and not go too high and waste money until you start reaching the right audience so as you can see here i have dog breeding dog food happy pets modern dog and pet co all in all we have a potential reach of 76 million people now let's start narrowing down this audience to around 10 million so the first thing that you want to do to start narrowing down is to go over the interests and see the size over here on the right side for example the size of audiences that like pet co is over 10 million people modern dog has half a million happy pets has five mil dog food has 48 million people in the audience size so the first thing that i can do here is delete the dog food audience interests since it's way too