Hey, this is Brett, and this 2019 Ram 2500 Crew Cab Short Box Tradesman is stock number 14238Z. I am here at Summit Automotive in Fond du Lac, Wisconsin, near New and used heavy-duty truck and Ram headquarters. This 2019 Ram 2500 has the 6.4-liter V8 Hemi engine. It's paired up with the 8-speed automatic transmission, puts out 410 horsepower. This truck has been fully safety and inspected by our service shop. Has a fresh oil and filter change, all the fluids have been checked and topped off. It has four brand new tires, and this truck is 100% ready to go. I'm going to go all the way around in this video, inside underneath, start it up, take a look under the hood and give you the most accurate representation that I can of the truck. Bright white clear coats of color, I shoot all my videos in 4K, if you like the video, consider subscribing to the YouTube channel, click the bell notifications and get updates on the videos I do each and every day, as well as having access to one of the largest catalogs of vehicle and heavy-duty truck walk-arounds on YouTube. This one comes with these steel wheels with the chrome covers. They're in nice shape, and it has brand new Nexon Rodian LT 27570RA team tires, and you can still see the little wear knobs on there from being brand new. We put those on in our safety inspection, frame into underbodies in really nice clean condition. This is a clean title history, spent most of its life in Massachusetts, and did spend six months in Canada, so that's the history on it. Headlight lenses are nice and clear, factory fog lights, and the front bumper is in excellent condition. I didn't see any major dents or dings on there, looks really good. The grille is in excellent shape as well, and I didn't see any dents or dings on the hood. That looks really good too. You do get the cab lights up top, and the passenger side front fender is in fantastic condition. Passenger side front wheel, no major scuffs or scrapes on there. That tire is also brand new. As you go down this side of this 2019 Ram 2500, take a note of how clean the body is, how reflective and mirror-like that paint is. I take these HD videos, so if you're far away or even if you're close by and you just cannot make the trip down, but you're still interested in purchasing the vehicle, you can see the truck here, the truck, and have confidence in the vehicle that you're looking at before you can get here. So when you do get here, there's absolutely no surprises, and you can make a smart and informed buying decision from wherever you're at, or just make the decision to come take a look at the vehicle. If this video helps you with either of those things, let your salesmen know that you saw the video, it was helpful, and that Brett sent you, and that I can keep doing these videos for our great customers all over the United States each and every day. Back wheel is in excellent shape, and the back tires are brand new, too. Frame and underbody is in excellent shape. It's like that all the way underneath. Looks really good. Lower rockers all look really good as well. And the factory chrome step, or these are chrome step bars, not factory, but they look really good. They look like factories. Going down the passenger side here, didn't see any dents or dings in the box. Coming around to the back, the rear bumper is in great shape. Does have a full towing package, which includes a receiver hitch, four-pin and seven-pin wiring. Tailgate is in very nice condition as well. Does have a locking tailgate. Drop in bedliner, and you get a headache rack up there. That bedliner goes onto the tailgate, which is really nice as well. Shuts nice and solidly. Coming around to the driver's side. Box is in really nice shape. Back wheel is in excellent condition as well. And that back tire for full disclosure is brand new, too. Only thing I saw on this truck was just a couple little dings right there. Nothing too bad by the fuel door. These are used vehicles, so we want to make sure that you know exactly what you're getting. Down the driver's side, doors look really good. And you get the heated power mirrors. Take a quick look at the back seats. You get the black and dark charcoal cloth interior. No rips, no tears on these seats. Power siding rear window with the built-in rear defrost. Seats are in really nice shape. Smells very clean inside this truck. You do get a storage area underneath here. Factory floor mat back here, and the carpeting is nice and clean. Side curtain airbags on the front seats. And you do get child safety locks on the back doors. Inside and bottoms of the doors are in excellent shape. I'll show you the VIN sticker here. And like I said, this one was previously owned in Canada for six months. So you can see it has the maple leaf there. That's how you know. But the underbody looks great on it, so I wouldn't be afraid. And it spent most of its time in the summer in Canada. So there's your tire and loading information sticker. Inside the tradesman level one package gives you the dark charcoal and black cloth interior. 40, 20, 40 split bench seating in the front. No rips or tears on these seats. You get the factory floor mats as well. Auto headlamps, power windows, locks, and mirrors. Really nice and clean in this truck. Check out the miles, the radio, and everything that this one has to offer on the interior. You can see that this one has 33,430 miles on it. You get the digital spinometer on there. Instrument cluster is very nice and clean. You get the multifunction steering wheel, information center controls, Bluetooth controls on the left. Gear selector and cruise controls on the right. Does have the push button start, the push button four wheel drive, your eight speed automatic transmission. This one does come with an aftermarket Prodigy brake controller. You get the UConnect five inch touchscreen radio, AM, FM, and Sirius XM radio capabilities on this truck. Down here your climate control, stability control, tow haul mode. You get two USBs, two USB C's, and an aux jack. Here is your keyless entry. That is a nice shape. Once again, the passenger side format and seat are in excellent condition as well. No rips or tears. Like I said, smells very clean inside this truck. The minor is in excellent shape. You do get map lights up here and your power sliding rear window button. Let's start it up and then take a look under the hood. Starts right up, no check engine lights or anything like that. There is your backup camera. You can see that is working nicely and you can zoom in on your receiver hitch to get hooked up to your bulk camper or trailer the first time every time. And you can see the brake controller is working nicely as well. I would personally like to thank you for checking out the video today and hopefully from this HD video. You've been able to verify the quality condition options and of course, cleanliness of this truck all the way around inside and out. Under the hood we have the 6.4 liter V8 Hemi engine, 410 horsepower engine base, very clean. Runs very smooth. Once again, this truck has been fully safe and inspected by our service shop. Has a fresh oil and filter change. All the fluids have been checked and topped off. It has 4 brand new tires and this truck is 100% ready to go. I would highly recommend this truck from a quality and condition standpoint. It's in really nice shape and to see more pictures of this truck or one of our 550 new and used cars, trucks, SCVs, minivans, Wranglers, half tons, quarter tons, one tons, you name it. We've got to go to the website right there. Summitauto.com. Full pictures and descriptions of every single vehicle. All at Summitauto.com. If you'd like to check out more HD videos, you can go to youtube.com slash summitauto. Click the bell notifications. Get updates on the videos I do each and every day and have access to one of the largest catalogs of vehicle and heavy duty truck walk-arounds on YouTube, almost over 9,000 videos and counting. In fact, any second you will see a link to subscribe to my YouTube channel in the upper left. A link to all the Ram 2500 truck videos I've ever done in the upper right. Link to this vehicle on our website in the lower left and a link to one of our latest YouTube videos in the lower right. Click those. Check us out. We're super excited to help you with this UltraClean 2019 Ram 2018. 2500 crew cab short box tradesman in bright white clear coat. Thanks again for checking out the video. Remember to like, subscribe and share on the YouTube channel. I really appreciate it. Thanks again.


26 times a team is lined up across Menager Girls basketball and 26 times the Braves have been victorious of the top seed in section 5A. Now their site set at a trip down South later this month. They open up the postseason tonight at home posting Browardville Eagle Valley. Early on Braves had the long ball dialed up Sierra all from the top of the key that'll get him going then later. Alyssa Peterson all the way to the hoop off the glass and good. They see starting to find their groove then back to off defender in her face, but it doesn't matter. That rattles home again. Minaga with the lead. Alvin Peterson had it going all game. Wide open in the corner for three. Nothing but the bottom of the net. Impressive opening win for the Braves tonight. They cruise to the victory 75 to 22. If you enjoyed this segment of Lakeland news, please consider making a tax deductible for Lakeland PBS.


My name is Dan Crook. I am an enterprise architect within Intel IT. So I'm not here to talk about chips or SSD drives that Intel produces. Those are all awesome. I'm in IT. And we have a program at Intel called IT at Intel where we go and we talk about our experiences in whatever it might be. In this case, it's our experiences with cloud and cloud foundry, but there's also other topics. If you're interested in learning more about Intel IT, there's a link at the end of the presentation that is available on the website for the session. So you can find out more information. Intel IT is pretty typical for a large enterprise, a multinational corporation. We have roughly 6,000 IT employees, which if you think about, wow, that's a lot of IT people in the department, but we also have 106,000 Intel employees. So it's a lot of customers to provide service for. Our percentage of revenue spending on IT is decreasing, and that's good from a CEO perspective. Hey, we're decreasing the costs, which is good, but it's also from an IT service provider perspective. It's a little scary. So now we're getting our budgets cut and cut, and now it's like, okay, how are we going to make this all work and still provide the service at a high level for our customers? We have roughly 220,000 devices that we manage between laptops, desktops, workstations, and small four-factor devices. So there's a lot of devices to manage. We have 163 petabytes of storage that we maintain within Intel IT. So it's pretty standard for a large corporation, but it is a pretty complex environment. So this next slide, which you can't see, is just a lot of the things that I think we're all, if you're an IT or in Silicon Valley, you're experiencing these types of things. So things like the cloud is real and disruptive, and it is. The cybersecurity threats, DevOps, open standards, multiple platform applications. User experience. All this stuff is influencing not only the vendors, but also IT departments. So the one I'm going to focus on is the cloud. So let me just talk about an experience in my IT career when I wish I would have had something like a cloud to run. So about 17 years ago, I worked for a company that was providing a front-end for a ticketing for a Major League Baseball team. So this was the Giants.  We thought it was great. We got a heavy-duty back-end system. We're going to be able to handle all the volume. Don't worry. We're going to be fine. And so we put out a release. Hey, at this date and time, you're going to be able to order your tickets for the season or whatever you want. And so, you know, we're all ready. That point in time came, and all of a sudden, we were flooded with requests, HTTP requests, you know, login requests. And this system that we thought was so heavy and strong just went to its knees and it crashed.  And we brought it back up, and it just crashed again because of the volume. And it's at that time when it would have been fantastic to have a hybrid cloud or some kind of cloud workload distribution mechanism.  It would be great to be able to distribute that burst out into the public cloud or a private cloud. But as it was, we didn't have that option. So we did the old-fashioned way. We gave them a date. We said, you can buy your tickets on Friday. We didn't give them a time. And so that way, things would happen more in a, if you're familiar with statistics, in a Poisson arrival where things kind of happen in a natural way. And that's how we got around it is, you know, we didn't give it a point in time because if we did, it would happen again. So the power of cloud is that you can start distributing your workloads. You can think about your IT workloads in a modular way in a way that in the past wasn't really possible. Oh, is it working? Yeah, yeah, go ahead. I'll keep going. So what is hybrid cloud? So hybrid cloud is the ability to, if you have something like a burst of traffic or a workload to be able to spin that out into a public cloud, for example, where, you know, for the short period of time, you know, if you're a major e-tailer, you know, if it's the, you know, Black Friday or whatever it is, you want to burst your workload for this particular point in time, you could do that in a hybrid cloud scenario. So Intel firmly believes that hybrid cloud is the future. Oh, cool. So there we go for you. So it's like four to reverse and that's a laser pointer right there. We got the Wizard of Oz back there behind the curtain. Okay. Got all kinds of issues here. Do I have to get closer? Hang on. That might help. Okay. Okay, thank you. Thank you. Yeah, no problem. Okay. So hybrid cloud. So the research tells us that roughly 60% of IT decision makers are looking at some point to move to the hybrid cloud, which is kind of the end all be all, as we see it, of the cloud strategy. And that 70% of U.S. organizations are considering it in the next 24 months, which is pretty soon. Where are we at right now, generally speaking, from an industry perspective? 82% of organizations have a multi-cloud strategy. So multi-cloud is where you might have a private cloud, maybe running on cloud foundry. You might have infrastructure as a service, but you also might have SaaS cloud vendors that you're using. And so most people, and this is where Intel is today, is really in kind of this multi-cloud area where we're leveraging the cloud in SaaS. We have a private cloud, a successful private cloud based on cloud foundry, but we're not at the hybrid cloud yet, but hopefully we'll get there. The hybrid architecture, as seen here, is all of the vectors are going in the right direction, lower cost, higher developer satisfaction, improved scalability and resiliency. All that stuff is heading in the right direction. So what Intel was faced with was, Intel's been around for a number of years, and we've built up a huge capability of software and applications and capabilities in our data center. So the question that we had to ask ourselves was, okay, we have all this stuff running internally. What of any of this stuff is going to make sense to put into a cloud offering, whether it be private or whether it be a SaaS vendor or a public cloud? And so what we did is we did an analysis. So we did an analysis. We looked at it from several different perspectives, and we looked at it from business considerations, agility time to market to TCO. There's also technical considerations of the workload you're talking about, performance integration and data size. And there's also ecosystem considerations, security of the SaaS offerings, how stable they are, how mature they are, how well funded they are, et cetera. So these are the kind of categories that we started this analysis with. And we specifically went, and I'll talk through a little bit about the technical considerations. So in the technical considerations space, in the performance vector, public cloud, if you have unpredictable workloads, public cloud is a great place to go. In the security, if you don't have a lot of security expertise in-house, public cloud is a good way to go. If you don't have a lot of dependencies on your back-end systems, then public cloud is a way to go to save costs. And if you don't have a ton of data volumes, well, it might be a large dataset, but you don't access that often, like backup recovery, things like that. That would make sense in the public cloud. In the private cloud, and this is where Cloud Foundry at Intel plays, if you have applications that are late and sensitive, you need responses back from your applications and subseconds. You need to control the access to the data, maybe it's very sensitive data, financial data, things like that. You definitely want to consider a private cloud. If you have high-risk data, if this data got into the public hands or into the wrong hands, maybe it's a circuit design that is proprietary, that's highly valuable, a patent, or something like that. Stuff like that, we think you probably want to keep it in-house, in a private cloud scenario. In the integration space, if you have dependent systems that don't have open APIs or that you have a lot of APIs that you have to call into internal systems, you're probably going to want to do that in the private cloud, and then if you have significant data volumes, financial, industrial, and others, that would point to the private cloud as well. What we did is we took all of the different applications and workloads at Intel, and we analyzed them and rated them in these different areas. This is what you see from an affinity of workload placement. Starting over here, things where you, a generic web server, CRM, email web search, this stuff on this end of the spectrum made sense for us to look at moving off-premise into a SaaS cloud offering. On the far right-hand corner, you have financial data, you have R&D, you have national or industrial security. This kind of stuff is stuff that you would, or what we said, this is the stuff we want to keep close to our vest, and we want to either on-prem on servers or in an internal cloud. And the stuff in the middle is the stuff that we needed to look at individually. It's not an easy answer. I think the far left and the far right here are the easy answers, and in the middle is you have to really look at what are these applications doing, what are these capabilities doing in the ERP space. Maybe you don't move your entire ERP into the cloud, but maybe you move pieces. And so this is what our findings were, so I'm sharing that here. So I'm going to give a couple of use cases, and I'm going to focus on the items that, or the use cases that Cloud Foundry is based, that the use cases that use Cloud Foundry, because this is the Cloud Foundry conference, we have a lot of other use cases for Cloud, but wanted to focus on just the ones for Cloud Foundry. So before I get to that, one of the key things, and I think I've heard it multiple times at this conference itself, service is the key. I'm from the developer world, and sometimes developers and systems engineers may not always see eye to eye on things. It reminds me of the Seinfeld soup guy where you go to him and say, can I please have a server? It says no server for you. That's the way it kind of fails to develop. You're like, hey, I just want to do my job. I want to develop this capability. And the systems engineers are always grumpy and they don't want to talk to you. So self-service is a key to enabling this whole experience with the internal Cloud. So we have an internal Cloud app platform. So this is based on Cloud Foundry. We have a database as a service offering, and then we have an infrastructure as a service offering, where if you actually need a VM with a lot more control, then we have that offering. When we analyzed the private versus public Cloud, I don't know where that's doing that, what you see here is you're moving to the Cloud. Moving to the Cloud, you're going to see your cost decrease, which is awesome. But what we actually saw is that the cost decrease was even more with the private Cloud, which was a little surprising because you would think, hey, in public Cloud, you would see more cost savings, but we actually saw more cost savings in the private Cloud, which is a little bit surprising. This scenario is a project that I actually worked on very closely. And I gave an entire session earlier today on this capability, just the short synopsis. About three years ago, we actually had two enterprise mobile platforms, and they were very complex and costly, and we decided to EOL both of them and actually move to a Cloud Foundry runtime for things like your mobile browser and for push notifications. And it was, in my mind, it was a leap of faith because I was very used to coming from an enterprise IT, software background, the vendor. It's a very nice thing to be able to call the vendor and complain to them, where now you're kind of the software vendor and they're going to get the complaints and you have no one to talk to because now it's your software. So it was a little bit scary, to be honest, but we went ahead with it, and it has been a great success, in my opinion. We've been in production for three years. We've seen a 50% reduction in our environment complexity. So we went down from two systems to one. We've reduced our hardware footprint by 90%. And it used to take 20 weeks to develop a mobile application on these other platforms, and the way we've moved to open source and Cloud Foundry, we can now do that in about three weeks and even shorter if it's extremely important. So huge win in the mobile space for Intel IT. And this next one is with open source. One thing that we are very aware of is, with open source, when you say open source, it's a huge category of software. There's anything from a little JavaScript library that's 10 lines long to millions of lines of code, is all open source. And so you have to be cognizant and mindful when you look at adopting open source and ensure that it's legal for you to use at your company, that it is secure. And so what we did is we actually created a catalog on top of Cloud Foundry where we list all of the approved libraries, open source libraries components that have been pre-approved for use from a legal perspective, pre-approved for use from a security perspective. And there's documentation on how it's actually to be used within Intel. So we stood up this open source catalog. We have several hundred users dispersed across the globe. It enables Intel to be secure and legally compliant because the last thing you want to do is get into legal troubles with software licensing. So the takeaway that I would hope that you would have from this is Cloud technologies, whatever they might be, accelerate your business. Focus on both the infrastructure and application transformation. Look at your workloads and analyze them and see what's best for your company. Look at them in the vectors that we had or make up your own vectors. But do a mindful approach to determining what you want to keep in-house and what you want to put on your private cloud in-house and what you want to put out into the public cloud and what you want to use SaaS vendors for. My recommendation would be to do a mindful approach and I think that's the main takeaway there. We believe the future is the hybrid cloud. We've been using Cloud Foundry now since 2014 and we've seen a great adoption and we're actually a part of the Cloud Foundry Foundation. We're a contributing member and if you have any questions about Intel at IT, you can click that link on the presentation and also some more information about the cloud at Intel. So I think that is it. So that is the presentation. I apologize for the delay that we had some technical difficulties but thanks for sticking with me to the very end of the conference. If you have any questions, feel free to come up to me afterwards. I'll be around for a few minutes. But thank you for coming.


Hello and good afternoon Well, I won't waste much time because we just have 40 minutes and I wouldn't waste time What you call meriting the water topic is and you can call me Mac because my name is a little longer itself But interestingly I would just give you some examples some instance from my own family It's not so far from what the topic is My mom She's a 75 year old woman Nowadays for the past one year. I've been observing that she is Staying awake tonight. I mean she's a sleep early get up early kind of a person and what she is actually doing is basically Looking at videos of recipes of our embroidery and then a month a patch. He sends me a link She wants to buy some stuff from Amazon some sort of a kit That's one end of it and another end of it is my nephew. Actually, he's a 20-year-old guy just out of college and He we call him the mini junior Valar He's already in invested in stocks. He's learning about futures and the way he's doing that. He's he's basically Learning from a lot of financial creators on YouTube. Can you hear me?  We call him the mini junior Valar and What he's been doing is learning the art of investing just by watching a lot of these creators on on YouTube He's also into the whole underground culture. He learns rap And another example from from my own family is my niece actually he stays in a very small town called hungover in Karnataka and She's already a big fan. She's a 10-year-old. She's already a big fan of BTS. I mean she sings those songs She puts them as reels out there What I also learned recently, I mean I was just speaking to Michelle and he'll got to learn today that she's also a mommy blogger Okay, I mean she has 15,000 followers So my my first question is actually to Asia. Okay, I mean he saw you at the heart of consumer science Yeah, okay, I mean I mean what is happening in this landscape? Thank you Mac for giving that opening question very excited to be here with the panel I think you already opened up with giving examples from your family, right from the aid spectrum What max spoke about right from his mother to your nephew in terms of how they're consuming content So to the question of yeah, I think it's just that we are living in real life than real life at the moment from what you spoke and Giving a consumer perspective and I'll bring in some numbers Being being from the consumer science side If you talk about the world today We're sitting with consumer creators at a tally of 50 million content creators and For this planet earth with 8 billion humans. That's a big number on content creation itself So that's happening on the creator side and creative or creator economy the way we would want to call it And if you talk about brands I think that it has never been a better time when brands wanted to create communities when brands wanted to create more long-term effect of how they're engaging with the consumers and How much they could sort of push themselves from being undifferentiated commodities to being very differentiated personas, right? So they're this creation happening There's a need for the brands and on the other side the consumer has started believing in purpose Which is what is the brand really standing for? What are you really giving to me from a short-term or a long-term perspective? You are selling this but what are you actually doing because we are opening up to a generation of doers with Gen Z Gen alpha coming our way, right? So I think it's brand consumers and a parallel stream of creation and it just converges like magic There's a need there is the offering and there is consumption. So this is what is happening Which is the complete explosion which is giving rise to a creator economy like never before if that sums it up Thanks for that So That comes to my second question. I mean to you to you all in fact is are the lines blurring between the content creator and The brand ambassador as the face of the brand Could you hear me? I'll put it like this. Is this audible? Yeah Yeah, so I would take it like this. I think there was a time where To add on to what she said right content was only created by a few and then consumed by all We've moved from that to content being consumed by all and then Created by all right. I think that's where we are And just to take an example right now we work with brand ambassadors for our multiple campaigns But today we also have a separate community called pep homies, which is a thousand plus large community of You and I I would put it as you and I because these are people who on Instagram have 5,000 followers maybe 10,000 followers. That's just you and I And why do we have them? I think that's a more important part, right? Why did brands have ambassadors like you asked before is that we wanted reach we wanted trust as in the previous session That was being talked about what these people provide today is if I see my friend Talking about a particular brand and the experience that the brand provides to them There's a lot more believability or there's a lot more association with that content and which is where we started off In this journey with this community right and today what this community does is like I said There are a thousand plus people who post every month, right? And I'm not talking about for a campaign for a particular event thousand plus people posting every month Where the content that they provide and produces a lot more engaging like if I look at the engagement rate Of those content versus sometimes what even the brand produces they provide exceptional content, right? Which is also because it leads to the question who's providing and Making the content, right? We have a lot of people large chunk of these people are 18 to 25 year olds, right? There are moms who are 45 year olds plus right in the community that are working and some of these people are Providing and producing content like never before and providing great engagement. So yes I think the lines are blurred but more importantly the question is Why do we do this and I think it's leading to good results from there Give a little different point of view because I believe it's a panel discussion.  There was a lot of Does the brand stand for? You must gaps that you're addressing and therefore what is the messaging that in the end? if that messaging required Then the celebrity used to come in Provided the celebrity has a fit the fit needs to be in terms of the value in terms of reach Obviously, there were a lot of things and there's a lot of science beyond art Now what I feel is as the lines are blurring Diligence or due diligence as we finance people used to call it used to call it though In an attempt to do something in an attempt to have Influencer marketing strategy as a part of your overall brand arsenal Those due diligence are probably taking a backseat and what I believe is if not checked This might actually prove counterproductive to the brand. Well, yes Content creators and micro but I still believe as an old-school market here that The values that our market here brings to table those values. I think there's some problem with his mic Some time in BPC, I mean such a cluttered category. I mean, it's one of the categories which has one of like largest number of creators I mean, I have handled BPC for six years handling Unilever brands. What's what's your take on this? Since it's a panel discussion I think yeah, but having said that I'd like to kind of marry what both of you said because I think if I have to specifically take the example of what we've been doing So we actually did a huge Repositioning exercise last year. It was 18 years for Kaya and We realized that there was a lot of legacy that the brand holds. It was one of the first to the market It was a visionary brand There was a lot of authenticity in the way the brand has always been built There was always inclusivity as part of the brand tenant But I think the beauty of and I think if I have to borrow from what you said about brands of purpose, right? And that's how the Gen Z and Millennials today They relate to brands that are authentic that are real that are honest where the conversations are extremely real and honest So yeah, if I have to marry it with what you said a bishop There is a lot of effort that goes into like you rightly said, what is the RTB? What is the USP? What does the brand stand for? And we realized that for us the tenets is authenticity and being real being honest And that's where we said we will only work with collaborators who actually Embodied the spirit of inclusivity in their own lives So we actually work only with collaborators or influencers from any sphere of life Who actually behold these tenants and they are friends of Kaya So they are the ones they are clients their friends They are people whom we actually actively Collaborate with the other big one that we have done again borrowing from what you said. We have 100 plus Dermats We have like actual qualified MD doctors within our ecosystem And we realized who better than them to kind of you know create this entire Influencer ecosystem you spoke about you know creating a community It took a lot you know because there are people out there who are willing to put themselves out and you know Like you said your niece is creating reels with BTS and then there are a lot of doctors who are extremely old school And they're like what do you want me to like dance in front of the camera and what are these songs and you know What are you making me do so it took a lot to kind of You know start that journey and that's where we've been at you know to ensure that yes We are beholding the brand's tenants, but the voices are actually real and coming from the community Amit Amit in the FMC FMG segment. I mean Cisco has come up a little long way From what it was it used to be a LED manufacturing company to now you are into cool variables I mean you know to watch as you are into power banks into crew mings I mean how would you see this on in your segment? I mean I Hope I'm audible So I think the moment you hear the brand name Cisco, you know the first thing that comes to your mind is obviously LED lights right because that's what you know The journey was started with around eight to nine years back So I think you know we are talking about content creators, right? So I think for us it completely depends upon which segment you are you know addressing in terms of your marketing programs and I think If you look at you know the little serious categories like LED and wires and fans I think there we are able to bring in the typical brand ambassador and put this in the entire marketing programs and and serve the content to the Audiences right now when you look at the new age categories, which you spoke about like today Cisco is also giving you grooming appliances You know wearables here abels smart home products, etc I think In these categories, I think we have realized that it's not really important for us to invest huge monies in bringing the face to the brand because Ultimately these guys the millennials and the Gen Z's are still discovering, you know, their passion. They're trying to identify themselves So I think There are different mindsets. I think you know these guys bring, you know, so example look at Grooming appliances for example, right? So I Remember, you know, it was about, you know pushing the the the very thought of you know Styling your facial hair, etc.  My own dad, like I remember he used to scold me ages back, right?  So I think things are changing even in case of, you know, my wearables and hearables I remember like again these Gen Z's and millennials are having various interests, you know, right from I think three four years back It was about using a lot of rappers for my content Today to even fashion because today these Accessories are not only used for functional benefits, but also for their aesthetics My airport look, how it will go, my gym look, how it will go, my office look, how it will go So I think there are various, you know aspects that you need to address You know, when you're looking at a younger audience Now if I start investing huge monies for various kinds of celebrities, I think brand-cuff, it'll be banned So I think I don't want to, you know, sort of face that Thanks, thanks With content creators driving so much of conversation How do you see your strategies evolve or Is this even changing the course of thinking that you're doing and advertising? I mean I mean, I want you to paint a picture from your Your industry perspective Yes, I'll just add to what he said and what couple of them added right with by using an example So for this Diwali when we had to reach out for our Diwali campaign the idea was to Like somebody said earlier some of these other mediums clubbed with the brand ambassador Ends up providing one reach to maybe markets where you are otherwise not present and along with what you are communicating done Right bills trust etc. Right. So the Diwali campaign we actually did the opposite, right, which is What everybody does because you're talking about content on Instagram and other platforms our campaign was actually around Memes from Instagram being taken to outdoor, right? So the format was opposite now when we took memes from mobiles to the outdoor Of course one you've broken the format there, but the idea was how do we now provide reach to that? So we actually had Saif and Karina were our brand ambassadors Enact various meme formats on various outdoors driving the brand messaging, right? So and that led to a lot of eyeballs and hence traffic and whatever else after that, right? So I think both will coexist. It's a question of what he said. It's about What kind of content do I want created with whom and how does it add back value to the brand? Hence you will continue to see both co-existing is how I believe so Yesterday for example a video that we worked with one of our collaborators whom we call pep homies Ended up having two million views, right? And that's a person who has Not as many followers as anybody else. So I see both happening both will coexist It's about how brands marry them both and take their journeys ahead. We for our case We are a furniture brand, but we are also home brand So we have furnishing decor a lot of these things when I work with maybe these pep homies is where they end up showcasing a lot Of the decor we do a lot of furniture options furnishing when I take mainstream I talk a lot furniture, right? So that's how we play its category content a marriage of all of them Some of that you want to take this everything your views on this because you also normally channel brand You have your digital first, but you also have a lot of studios. I mean you have a lot of parlours, right? I mean you're entering the tier two tier three. How do you see this? This this strategy evolving in your ecosystem of your brand So for us also, I think it's very similar. I think I'll echo what you said in terms of Yeah, yeah, you have to because there is there is no other option, right? I don't think there's any option and I think the Good or the bad is that today everyone is creating content like you said your 75 year old mom To your 15 year old niece everyone's a content creator today So I think for the brand it's amazing because what happens is that brands the onus of starting Conversations even 10 years back was on the brand So the brand had to pick up topics the brand had to be cool the brand had to be relevant The entire pressure so to speak was on the brand to kind of create Outstanding content and put it out there today as a brand you can literally just participate in a conversation You could just you know peak eyeballs of a consumer who wouldn't have otherwise even looked at your brand and you could actually Organically merely by merely by participating actually end up getting customer footfalls by not doing too much So I think that's the beauty of where the evolution of content is kind of going. There's a lot of Authenticity also happening. I'm going to stick to that because that's where we are absolutely But I think yeah, that's a beautiful space that we are all in I think but there's a long way to go I think the truth is none of us know where this is going because everyone's just Everyone's just out there Not to show where all of it is headed Abhishek BFSI as a category is very compliant Yeah, I mean is it something different that you see within your your strategies You know as you rightly said Mac that Our industry is highly highly regulated So that means that suppose We are doing this event and my company wants to put out a social media post Saying that I was present over here. We cannot do it like this It has to go through a full process of approval compliance and this thing and then it comes out And that goes with every kind of initiative that we as an company would like to do is and rightly so because this industry is prone to a lot of frauds and lot of Misselling and everything so regulations are required What it does is it kind of stifles the creativity that probably we could have But on the other end I also say that probably we use this X or excuse To not saying I have kuch karni sakta because compliance will say so what we try to do over here is We cannot use celebrities as such directly or my influences to sell directly What we try to use influences is a lot of driving positive engagement for the brand I cannot sell through influences that is not allowed Because to sell an insurance you need a license Otherwise, you're not allowed to sell unless consumer decides to buy on their own through the web journey and to give you a data point In spite of all those advancement in people buying their own across the country People buying on their own is only 8% 92% of insurance. I'm not talking about our company. I'm talking about the industry 92% of the industry actually buys a 92% of sales comes when somebody is assisting and Insurance buying process and that person who's assisting needs to be licensed So while influences cannot sell directly for us what we have actually realized is This influences help us to clear a lot of misconceptions around insurance. I Can do a dipstick in this room right now and Ask people that how many of you are adequately insured and I know the answer 99% of people would be inadequately insured in this room in this room We are probably talking about people who are more aware Who are probably doing well in their lives and have disposable income in spite of that and aware of their responsibilities But in spite of that we are all under insured including me So what these influences and that was just an example other problems that the industry faces is Complexity other problem is a lot of misspelling has happened in the past or trust issues Trust issues with the advisor who's coming to selling the insurance What influences help us is to bridge the gap over there and That is extremely important for the industry Extremely important for the industry and they did play a huge role So if I have to classify between the two we use microcelebrities and influences To drive positive brand engagement and also to quell a lot of myths But large campaigns when we have to do where we are actually Asking consumers to either go to our website or go to an aggregator website or contact an insurance agent Those kind of campaigns are normally driven through a larger than life celebrity I'm it to you. I mean Brands have been increasingly collaborating with a lot of pop culture things I mean with its sports with its movies with its entertainment whether it's even like-minded brands That matter. I mean and and this is all been happening to harness a younger audience in that sense How are you doing that in your category or with your brand? For us, it's about, you know discovering the same You know consumer mindsets, which I spoke about earlier. I think so It's it's both ways like, you know short term and long term both. So example from last I think five six years this whole rage of, you know Grooming appliances and application products and specifically for men like, you know, they have like reached up, you know Beautiful peak I would say You know, so I think there are these brands I can name them now example the man company So we collaborated with them because They also are offering a product, which is kind of complimenting the very category that we are also trying to tap, right? Which is about grooming and grooming men, basically Up Beard And I don't know what not under the Sun. So I think it's nice I mean like, you know, like you have now so many choices to look at Either you convince them or confuse them marketing mantra. So I think that's where it all stems into But I think yes, we collaborated with them and co-created the proposition which kind of worked like really well So that was like a little short term kind of thing I can talk about wherein we offered them trimmers But example, there is another brand Peter England, right? So that brand is also known to go out and tap the same kind of mindsets, right? The younger audiences today. So when they collaborated with us for a small pilot They were very happy to, you know, get the results across Their cat a and cat b outlets across the country And this is that they actually got a lot of confidence because of which they said KTK You know first we saw, you know, the kind of reaction, you know that your trimmers are getting for the brand Peter England Now we want to you know, develop a product together with you. So now, you know, we have actually launched a Series of trimmers basically keeping in mind the design inputs of Peter England So today the product not only has a sign-off of Cisco brand But also the logo of Peter England onto it just to bring in more confidence So I think that's kind of a little long term that we have with them the association. So I think it's both ways How are you doing it? Otherwise, yeah, so why we can't do too much of co-branding but What we realized you see we are a financial organization and Finance is going to be driven by the growth story of our country We are firm believers in India growth story and we believe India is at the cusp of when the compounding actually starts and When the compounding actually starts to kick in and that's when Disproportionate growth happens and we are at that cusp Since we are believers in India growth story, we also wanted to clearly communicate that we believe in India's future While there are many ways to do it we would decided to focus on an area which traditionally has been very neglected and Not much investments coming into that area And the area that we identified Was sports and within sports also very clear non cricket sports Cricket takes almost 99% of all the funds that are available in the country for sporting events We decided to focus on the one person which was and see if we can actually do something meaningful over there so we tied up with Indian Olympic Association and We actually sponsored the Indian Olympic team which had gone to Rio as well as which had gone to Tokyo So last two editions of Indian Olympics team, which were gone We were the principal sponsors of the team and as a part of the derangement We were also sponsors of the team which had gone to Commonwealth Games and Asian Games of last two in sit instances Why did we do it number one is? Because we wanted said that we believe we believe that like India is about to grow as far as finance is concerned Even at sports while we are not at the cusp I think we still have a journey to come at the cusp and then disproportionate returns But I believe you started that journey right now and at this point of time It is important for meaningful brands to come together and start investing in sports So while we have partnered with the Indian Olympic Association on the side We also partnered with top female athletes of the country We started with Saina Neval then we had Rani Rampal then we had Deepak Karmakar, Mirabai Chanu, Mary Kom, Hina Siddhu the shooter and Himadas the athlete the sprinter We started supporting them and we have been supporting them for quite some time So that's our way of doing something or do we talk about it? Not really because this is what something we inherently believe in But as a market year, it's I need to look at ROI. How does this help us from a market year or from returns perspective? As I was telling you we are essentially dependent upon trade my distributors We have 45,000 distributors to sell life insurance for us This becomes a huge huge talking point with our distributors that you are associated with a brand which sponsors the Indian team These distributors then go out in the market and talk to consumers Because we are a challenger brand and I actually we're not even a challenger brand till now 24 players in life insurance segment. We are probably number 16 right now Although we were 24 when we started because we are the youngest But there are a lot of ground to be covered for us So that really helps us from trade-building perspective these kind of associations, but why did we do it because we believe in it Are you doing anything in this direction? I mean Building pop culture trends and its collaborations there For us again After we did the entire rebrand and like I said, it's always been part of the legacy. So it's just about Putting the narrative out there, you know, letting people know that this what we are doing One big initiative that we're all really proud of is the one that we did in March And that is something where we collaborated very closely With our HR team because we were very clear that as an organization or as a brand we can't be doing lip service So we wanted to work with the transgender community. So for the first time we got the community to write the script So usually as brands you get scripts are written by the agency partners. It's approved by the client That's typically how it works, but in this case we actually co-created the entire campaign It was shot with the community at the location of their choice They hand-picked who would be in the in the film It was directed by them There was a voice over artist who was from the community an influencer from the community who wanted to be part of the campaign To the entire thing from scratch was created by them and the script that we approved they actually disted So then we we got them only to write the script and then the script was also created by them What we did with our HR was we actually tied up with an organization That actually does sensitivity workshops and trainings helps in Placement and job opportunities. So we actually hired people from the community We didn't realize like for us the learning was so huge in terms of you know, even understanding terminologies How do we kind of behave? Consumers had to be trained staff had to be trained everything There was like a proper six month rigor that went into it before we actually went live with the campaign called beauty and safety So for us actually doing that level of collaboration after we hired somebody that person started working with us Is when we kind of went live with the whole thing So we've been trying to do a lot of these kind of meaningful, you know, like you are talking about community impact changes Because for us clients have been coming to us from all walks of life clients have been it's not primarily a women's brand It's been a brand.  We have a lot of athletes We have a lot of a lot of people who are you know Bollywood stars and you know, we have a lot of people are models or like you rightly said today Everyone is very evolved. Everyone wants to look and feel a certain way So then opening it up. I think putting those narratives out there is what the beauty of digital is kind of doing for all of us today I mean you want to say something on this.  I mean So I think two ways one is the kind of collaborations that we work on which are meaningful and add back to what the brand is which is Rightfully as mentioned by everyone, right? I think for example, we work with this community called a typical advantage. They are Largely they work with persons with disabilities and provide a form of living to all of them, right? And one of the ways we engage with them is for example, we engage on art and paintings that they make Okay, they come forward and one anyways they engage through our platform cell, etc But for example the last Independence Day or the Republic day when we do what we actually did is we went ahead and gave our entire We have today studios or physical stores across the country, right? We gave that as a canvas for them to come and display their art and Actually our community of consumers engage with them as they made this became a part of it It's just about I would say not inclusivity as inclusivity as much as involvement I think everybody got involved in it. So that's one form of I mean like we said, I think we don't it's not something We talk a lot about but we work with these folks because It's about partnering in that journey the second I mean, it's a slightly totally diverse side that I'm talking about also is where you started off with which is Collaboration on content, right? That's another side which interestingly that I see today is also while we work with brands to Build it up, etc. So for example, we work with India circus who's a partner together create content, etc What's also increasingly happening today? I think it's brands are working with brands on content and I'm not even talking about product now, right? I think Let's just go back one month There was Wakanda forever releasing as a movie because it's pop culture and all that right and you saw a Lot of brands getting into that moment and talking about it for example It also involved Marvel reaching out to brands to say work with us So what what what I've also seen today is a lot of brands are working with other brands because let's say I am a community of Let's say 25 to 45 year old NCCS a segment working Who's purchasing furniture with me and there's another brand which is looking to reach out to them for? I don't know movies for that segment then the brand reaches out like Amazon reaches out to another on content and promote So I think that's an another trend that I see happening today, which is brands working with each other Cohesively to you know build content as well And other question is brands are building a lot of eyepiece. I mean They're building sustainable eyepiece. I mean there is Asian pains. There is in the world of decor for that matter And at the same time you're seeing creators becoming brands right in some form or the other My question is should brand become publishers should brand become creators You know, I mean your point of view on that Okay So I think talking about eyepiece of bringing it in from a consumer science perspective again I think that anyone who wants to create today or wants to stand for something Has to create content and has to have an IP I got other days when I used to be something very serious IP is a way of Expressing thought leadership. It could be anybody. It could be any category. It could be B2B. It could be B2C We are a consumer science firm. We really don't need to create an IP We're a market research agency agency has never paid IP But then very recently we thought we'll create a podcast because a lot of You know a lot of the people in our industry We have been just taken as you know featured in size. We'll talk research. We'll talk statistics But he said okay, we have to make it more scalable more palpable So let's create a podcast because that's a way of showing a research which is the tenet Of what content we want to sort of speak about so I think as long as the relevance as long as the Why we are doing it is in check Then IP something which is agnostic to the sector that we are in as a brand And then nomenclature is only a thing I think it's it's not about whether you're a brand you're a content creator As long as you're creating a social connect to sell and to create consideration set for yourself IP is something which will just get normalized as we go ahead Yeah Especially for brand owners Try to own the ip Don't go as a Naming partner to the ip never do that never do that Because if the ip is with somebody else Tomorrow somebody is going to out price you And you will lose the all the efforts that you have put in creating the ip So I am a firm believer of if you're creating an ip from a brand perspective, please own the ip Never go for a license kind of an ip where the owner is somebody else Now in this question is to you And and specifically in the in the world of decor or even some you can add to it is is the whole use of tech led Content to kind of Define the consumer join you enable him in some form or the other Would you like to talk about what's what are you guys doing in that world? Because you have an offline presence and then you have online presence How are you and the and the journey for consumers is the gestation period is quite Long right for for him to from decide to kind of buy how are you enabling that part? So I I'll talk about content as a part of commerce now right and fundamentally how that moves For us when we started off on this journey 11 years back Furniture was never sold online right where we are today even today 85 percentage of the market Shops from unorganized, which is your carpenter or a nearby shop and I'm not talking online now I'm talking about really unorganized right now the challenge we had back then when we started off was how do we really enable this journey Why should somebody buy a? Highly non-standardized high-value product online. We had mobiles. We had more books and we had now fashion But why buy a highly non-standard high-value product online to enable this is where actually technology came into play or Content which would really enable that right and which is where ar came into play So for example, when we kicked off on our journey on ar What we did is today for a consumer who's sitting in their home Looking to buy or make that decision whether this red sofa is great for my home What ar does is you could place it against that yellow wall in your home Against that photo frame you have and decide whether this fits there right so technology came in as An enabler to make this decision today where we are sitting today One in five add to cards that happen on our website happen through somebody who's either use the ar feature or the 3d feature To make that call right so one is this I think technology has been an enabler to fast-track this journey Today if you go to our studio where we sell furniture like I talked about we have about 200 plus studios in 100 plus cities We don't sell any of the furniture pieces which are in the studio The entire sale happens through the tab or the device in that store Where because we believe that in a 6000 square feet 2000 square feet What is the maximum number of products you can show and we have 1 lakh plus products to show right So the entire journey happens through the device where this entire discussion happens So I believe and the next projects we are working on as we are led etc right So the idea is yes to answer you content has been a strong enabler for commerce for us And hence we today look at if I am just pushing this ahead is What data today also tells me is if I have a banner on my website, which is Got major yellow shades as against red shades. How does that move on click-throughs right? So yes, I think We are thanks to the power of technology today have a lot of data points to take calls on What should be the next content that you create as well? Yeah I think I just add to what you said very true Because even we are in a similar space where it's In that sense the services are high ticket value not our products But the services also today a lot of people are more evolved more aware not evolved But the consumer is more aware so to speak like for example, even 10 years back All of the things that you're seeing today in the front of pack niacinamide Salicylic acid like these are things which would have been something some rnd Scientist in a lab would have you know been well versed with Today Gen Z will be able to tell you the difference between you know 0.5 versus 1 versus 2 percent and how it's going to impact their skin I think that's a huge Difference in terms of how the consumer mindset has also evolved And with that in mind, I think brands also got very cognizant You know during the pandemic during the lockdown to kind of ensure that I think everyone has a very active d2c platform Everyone is active on e-commerce, you know industries that you would have never imagined like furniture, you know or you know services All of these had to kind of get on to the Bandwagon because there was no choice. So what would have taken us three years to learn We were forced to learn in maybe three months three weeks because there was no other option Conversational a I became something that everyone had to kind of create bots These were things that I remember during the lockdown. It was more like let's figure it out Who are the agencies who's doing what, you know, it kind of became that kind of a hustle Today it's become more more commonplace today. It's become a way of life, you know And even for us for example, we have an ai skin assessment tool that's there on our d2c platform It's also beautifully utilized within our clinic ecosystem where our dermats are actually able to you know Like navin you said all of the selling is happening through the tab So imagine you walk into the clinic, you know, they take a picture upload it And then they're able to kind of more scientifically Technologically kind of tell you, you know exactly what your issues are and how it how it can be treated because that's a power of technology It can go much deeper than the human brain can And I think yeah somewhere it is all Marriage of online offline tech human intervention. It's all kind of very beautifully coming together today for brands Like you said agnostic of categories. Yeah Thanks My last question, I mean they've requested me to that the time is over and I like I said it's a very long session Is to you Isha, I mean And it's it's the most pressing matter today even the measurability of Content and content projects or branded content projects in that sense where it's short term or long term Is the applicability of this Left to like a gutto intuition Because I think that we have sort of content and people who use content has long sort of left the trajectory of gut I think we all have already forwarded ourselves to gut plus So they're definitely science. They're definitely is method to the chaos Be it in terms of choosing the kind of content that you have to create which marries with your brand ethos Fair enough of testing is done by our brands most of the clients that we work with There's enough pretesting in terms of what Collaboration to go for what content creator to choose because the abhishek you mentioned that the brand values and the method and science Still has to remain brand ambassadors could be content creators or vice versa So that still stays however, I would say that it's just become easier to sort of break the funnel into top funnel and bottom funnel Uh, there is a long term strategy where you would want to still continue to build reach and salience your long term campaigns that keep on running Uh, you definitely have content as a tool to Straight away impact imagery Which I think has become easier So if you are a brand who wants to shift from a positive to a negative or a negative to a positive trajectory, sorry wrongly put Say example victoria secret. They use beautifully the power of content to Have the challenges that that they were facing from the body shaming piece and they beautifully did that reverse around Trend from content creation We we've seen starbucks. Uh, they have a beautiful employees page just to employees You know what they're doing a day in a starbucks employee to just convey what they stand for So the imagery positioning in terms of measurability has definitely changed in terms of what content can sort of bring to you And there is also a fact that the funnel which is the conversion from awareness to Purchase it would be very wrong to say that that has not shortened in certain categories On the basis of an instagram post or a reel alike Consumers are tempted to engage and immediately purchase which is they come they become aware about a brand and that's for the pop culture Categories that's for emerging categories. Like i'm a new mother. I have a three months old daughter And I think the number of brands that I would have purchased just because I saw an instagram post versus what I knew about Parenting There's a huge difference. So I think in terms of measurement. There's enough science There's enough method to it and brands are moving towards checking in relevance checking in the why and most importantly Choosing that they don't go for content creation just for the heck of it But more so because it's bringing in those imperative gains and moving the funnel from sales to purchase And it's important in the customer journey. Uh, so to say Thank you. I mean, uh, thank you for all the inputs all the learnings all the insights I would like to end this session By saying that the consumer is a teacher and The marketeers are students and content is like the never-ending curriculum That you're learning, you know, so thank you all. I mean, thank you all for being here. I'm giving you time


A former Minneapolis police officer charged in the 2017 shooting death of an unarmed Australian woman appeared in court today as attorneys for both sides argued several issues in his case. Mohamed Nohr pleaded not guilty to all three counts, second degree intentional murder, third degree murder, and second degree manslaughter. A judge ruled Friday that prosecutors can't use Nohr's silence or the results of his pre-hiring psychological exam against him at his trial. Nohr's trial begins on April 1st. He's facing charges related to the death of Justine Damon, a 40-year-old life coach in Australian-American who had called 911 to report a possible sexual assault behind her home. Nohr, who shot Damon when she approached his cruiser, was fired from the police force after being charged. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.


The Social Economic Rights and Accountability Project Serap has urged Kaduna State Governor Nassir Erufei to immediately end the growing crackdown on workers and protesters in his state. Serap said in a statement by its deputy director, Kola Wale Oluwadari, that Governor Nassir Erufei and Kaduna State authorities must end the harassment and intimidation of NLC leaders, and we draw the illegal statement declaring Mwaba and other NLC leaders wanted.


Hey everyone Matt Bailey here from Rochester, New York with my dog diesel. You are watching TJV on YouTube enjoy Well, we got this empty step deck behind us Starting our daily routine Chevy goes out first and then diesel and Brit takes Frankie out We're here in Davidson Saskatchewan and today. We're gonna get home. So today. I'm filming this on a Wednesday Tomorrow we have a doctor's appointment and it's the weasels turn Everybody gets walking so much easier to do this in the summertime. I tell you what I Wish it could be summer all year long, but then we wouldn't appreciate it What you doing in there, man? What you doing exploring finding anything good? You're keen for your perfect spot right here right here Good boy diesel Good boy, why am I watching him? That's weird isn't it see the big guys are trained to go like in the long grass way out of the way And in the bush The little guy not so much yet, but it's harder to train a little guy like that Ready to go diesel so while Brits on the truck with us.  Winnipeg when we get head home a little bit of a need thought it was like 10 o'clock get sleep in tomorrow We made it home guys. You guys excited to be home. All their excitement. It's already Been exerted. I've already calmed down quite a bit, but oh it feels good to be home It always feels good to come home. I actually had a really good trip with Brett. She's just getting ready for bed right now I had a lot of fun. I Didn't feel too cramped Despite what you might think didn't feel too cramped. The the trip wasn't too rushed We had a good time. We're able to stop and eat and just hang out and we're just like go go go the whole time and There's a lot of fun. So I'm home till Monday or Tuesday next week now Not too sure when but I'm home till at least when at least Monday. So this is my long weekend sort of missed all the fun like I was telling you before but It's okay.  We got a lot of stuff to get done around the house here We want to have a few friends over and Just enjoy the summer a little bit because before you know it It'll be snowing. This is Dave Warren from Burlington, Ontario, Canada and you're watching With diesel and Chevy and Brett and in Frankie


Yes, John, how are you? Good, good. Whereabouts in Ardra, are you? I'm on the Glacier Road. OK, very good. And how's things with you today? Not so bad. Good, good. And not too exciting? No, just started back in the town. Oh, OK, you're in the town for a while. OK, that's good. Yeah. That was live until the day of it. Now. Yeah. And you're up against, Mary. You're up against Alison, Alison Gibson, who is in Millford. Alison, have you been in the town today? I have been in the town today, yes. Shopping done. OK, very good. That's all sorted. And that's the shopping for the weekend. Taking care of, is it? Oh, yep. All right. Yep. Oh, you're way ahead. OK, and what are you up to today, apart from, well, that's the big box is ticked. Oh, nothing else to do, no, John, hey, John. No, absolutely, absolutely. Shopping done, and everybody else can take care of everything else. Yeah. Yeah. Only life was that simple, was it you? Just. OK. All right, then we have 10 boxes. And today we're looking for 10 different features of this new Citroen C4XU edition behind the boxes. And today the feature that we're looking for is 18-inch alloy wheels. All right, so if you don't mind, Alison, Mary is first on my list, so I'll ask Mary to go first. OK. OK, Mary, pick a box. Number eight. Number eight. Number eight is five-year warranty. Alison. Number nine, please. Number nine, right next door. Number nine, the feature is reversing camera. Back to you, Mary. Number three. Number three. Number three is ISOFIX, not the feature we're looking for. So, Alison. Number one. Number one is free one-year road tax. On we go. Mary. Number 10. Number 10. Box number 10. Box number 10 is what we were looking for, 18-inch alloy wheels, so. Well done, Mary. You're our winner today. Well done, Mary. Yeah, a 50-year-old shop, OK, voucher is yours. Courtesy of Highland Motors in letter, Kelly. Thanks for taking part, Alison. Thank you very much. All right, no bother, Mary, and thanks to you and you, Alison, for taking part. Thank you, no bother. All right. Thank you.


So, in this video, I'm going to show you how to apply for verification on Instagram. So what does it mean to be Instagram verified? So on your profile, if you're verified, you have a blue check mark next to your name. And this shows that you carry a certain amount of authority on the Instagram platform, arguably a certain amount of kudos as well. So the process of applying for verification, as we'll see, is relatively straightforward and you can apply through the app. However, being granted verification by Instagram, well, that's a little trickier. However, what we do know is that Instagram say that you do need to be notable. So there is little point in applying unless you are notable in whatever your field is. So whether it's politics, sport or business or perhaps charity or you might be an event organizer, you do need to be notable in that particular area. So that's quite a subjective term, but Instagram do give us a couple of clues. They say that this means that you need to be well known, again, also somewhat subjective, and also you need to be highly searched for. So Instagram will have stats on how many times people are searching for your name and your account name on Instagram. So that perhaps is a known factor that can help you achieve verification on Instagram. So let's take you through the process of how to apply for verification on Instagram. So first of all, we go to the hamburger menu as it's known, the three lines at the top of the app. And then we drop down to settings. And once we're into settings, we go to account. And then there's a number of options under here, but you'll see near the bottom request verification. So if we select that, we just have a single page to complete here. As Instagram explain verification indicates that the account is the authentic presence of a notable, again, there's that word notable public figure, celebrity, global brand or entity it represents. And obviously submitting a request for verification here doesn't necessarily mean you're going to be granted verification, but the process is straightforward. So it's already populated your username in the top field here, then you put in your full name here, if you're known by a different name, that's what you'd complete there. And then you have a number of categories that you can choose from. So you can see those here. So they range from news media through to blogging, being an influencer, or if you don't fit any of those categories, you can select other. Then you just need to scan and upload a scan or photo of your ID, so driving license or something like that. So they say driving license passport or national ID card. And then once you've done that, you click send.  So that's how to apply for verification on Instagram. Thank you for watching. And if you'd like to learn more skills by watching short videos, please subscribe to our channel here on YouTube. And if you'd like to continue your learning journey with NILC, please visit us at nilc.co.uk. See you next time.


As the Delta variant continues to be a primary source of conversation in the global community on the coronavirus pandemic response, we are privileged to have with us one of the leading Black voices in the effort to ensure equity and access to more information and vaccinations for Black communities. Dr. Cameron Webb, he is the proudest possible in your county in Virginia and also a dear advocate working very closely with communities nationwide to ensure that folks have the facts and the right information to understand about responding to the coronavirus. Brother Webb, it is a pleasure to have you on today. Thanks so much for having me. Glad to be here. Let's talk first. So we hear so much about the Delta variant, right? And there's a lot to be concerned about, obviously, but in your experience from a global blue sky view, are there any instances where you've seen good progress or at least best practices, particularly in minority and underserved communities where you would say, hey, if everybody wants to get this right, here is a place or here are some places where you can look and see what they're doing. Well, you know, I'd start off just by saying the last couple of weeks, we've seen a real boost in the number of folks from communities of color in general, but specifically the Black community getting vaccinated. And I think there are a couple of reasons why.  And they've been contrasting that against, you know, the threat of the virus, but that threat itself has changed. And so this Delta variant has caused a lot of people to re-evaluate and come to the conclusion that, listen, my best course of action is to get vaccinated. So if you look at the last two weeks, over 15% of the vaccinations that have been administered have been to the Black community. And, you know, compare that with the percentage of population at 12.4%. We've actually seen the highest percentage of vaccine doses going to the Black community over the last two weeks than at any point in the vaccine campaign. And you look at, you know, in aggregate, you put that with the Brown community, with the Latino community as well, that's over a quarter of the vaccination. So really, over the last three months, we've seen that more than half of the vaccinations administered have been to communities of color. It's really a tremendous statistic when you think about it, that gains in vaccination rates. We still have a long way to go, but we've seen a lot of progress. And we're seeing that across the country. We know that historically Black institutions have been instrumental to the campaign and awareness building about vaccination and about awareness about the COVID virus itself. They were among the first to cease competition, to bring people off campus, to make sure that they were mitigating spread. They were among the first to have mask mandates. And the first to kind of, not quarantine, but kind of cordon off athletic competition. How important are institutions like HBCUs or colleges and universities, period, how important are they in spreading a message about the importance of vaccination, about the importance of understanding the variance of this virus? And how should they operate from your view? Because we know that it's kind of political in nature, but what can institutions do better or do more of to help some of these communities out? Well, and I'll start with saying it shouldn't be political in nature, even though it is, you know, my lens on HBCUs is a long one. Both my parents went to Southern University. My brother went to Hampton. My sister went to Howard. You know, I think a lot of family members have been a part of those spaces. And so I know very well that it's, you know, HBCUs have played a unique role in communities, both as a leader, as a driver of action, as an educator and as somebody who really has the community's best interest at heart. And this pandemic is no different. You know, early on in the Biden-Harris administration, I met with Dr. Wayne Frederick at Howard University. He convened the HBCU Leadership Forum. They shared their insights, their perspectives and their thoughts on what we could and should be doing better. We talked about how we can look to HBCUs for testing and ultimately for vaccination as well. And they've been such a key partner in this work. You know, just the other day, actually, the group of HBCU medical schools published an op-ed just yesterday in the Washington Post talking about how they were mandating vaccinations among their students as a mechanism to protect the future of Black physicians. I think that adding that voice to the conversation is what HBCUs have done so well. So in so many ways, leading by example, and I think that in communities where that trust factor is so critical, the trust is there with historical colleges and universities. I think they're using that trust in those relationships to advocate for the best interests of the community. Let's talk a little bit about the mandates you spoke of, because we know, you know, I think we both agree it should not be political. Most HBCUs are stationed in the South. You're from the South, so you kind of, you're very well aware of the culture and the politics involved. How can institutions work when so much of what matters in terms of the science and the data is separate and apart from what drives policy in reaction to those things? Are there things that institutions and communities can do when there are policies that kind of say no, do the opposite? Or is it at that point just a matter of individual choice and research and responsibility? Well, I think on this particular issue, this pandemic, you have to choose what your orientation is in terms of what your North Star is, what you're going to follow as you navigate this pandemic and unfolds. We've seen so many different moments in this pandemic where it feels like our foe is changing and we have to evolve our strategy along with it. And I think that for a lot of institutions, and I think this is what we're hearing from a lot of the leaders at HBCUs, you center yourself around this idea that I'm going to follow the science. If at every moment in this pandemic, you act in the best interest of the community based on the current best knowledge and information you have in terms of the science, then you're going to be all right because you will never have any regrets. You will always say, at that time, I did exactly what I knew was the best course of action. So you don't always feel confident in that. I think that's really one way that we're seeing these institutions leading is that they're looking to some really accomplished scholars and scientists and leaders and saying, hey, your interpretation of the science is going to guide us. And I think that that's a pretty reasonable North Star for folks to use, but it doesn't get rid of the dynamic, those realities that people have politicized the pandemic, that they've politicized public health. But what it does is it puts it in a different context. And there are a couple of truisms that I think people just need to continue to acknowledge. And one is that people are going to ask in their own best self-interest. And that looks a little bit different at different times. But when you have a variant of this virus that is impacting as many people as this Delta variant is doing, that says transmissible as this Delta variant is, people's self-interest has changed, especially when you put it in the context of the mounting evidence with 165 million folks vaccinated that these vaccines are safe and effective. I think it really changes the dynamics of what's in people's best interests. And I think the other piece of it is at the end of the day, I think people want to enjoy the things that they enjoy and they want to have the opportunity to be in those spaces. And so I think that for a lot of younger people, going to college is something they enjoy. They don't want to see their schools shut down. Again, there are folks entering their junior year of college who have yet to have a normal year of college. And so I think for so many, they're saying, listen, if it means I get a jab in my arm, I'll take it because I know it's safe. I know it's effective. And if it means that I can have a normal junior year of college, I'm here for it. And then the final question for brothers and sisters who are still on the fence. And I think you and I are in the same age group. I know I have friends and family who are still kind of like, I'm not sure I'm going to wait and see. You mentioned the fact that the variant is kind of pushing people towards like, all right, I'm going to go do it. I don't know if I feel good about it, but I'm going to go do it. Is there a message that you have found that resonates beyond people still getting sick? And then the other part of that is, do you think we have enough time for people to wait and see?  Is there enough time or is there a message that we can say, if you keep waiting, this may not get better. We may not naturally adapt to it. Medicine may not even catch up to it. Is there enough time for people to say, get off the fence? Well, you know what I usually tell folks, I'm a practicing internal medicine doctor. I tell patients and what I tell people in my own community is that the best time to get vaccinated, say with that Pfizer vaccine was five weeks ago, because that would mean you're fully protected today. Second best time is today, right? And the reason that is, is that you don't want to wait until there's a crisis in your community and you're surrounded by the Delta variant to say, I'm going to go get vaccinated because then it's going to take five weeks before you have that real protection. So I think that people are, they're reading the writing on the wall. They're seeing cases rising in communities all over the country. And they're saying, all right, I think this is the moment where the risk benefits certainly tilt to the direction of let me protect myself against this virus. What we know does harm is the virus. It's not the vaccine. And so I think the people are weighing those realities. It's not the same moment where we thought the virus was on its way out. Our cases were way down. They're rising again because of this Delta variant because not enough people had been vaccinated. So I think that that reality is going to continue to drive a lot more people. I think that just the experience of seeing your parents, your grandparents, your aunts, your uncles, your cousins, older individuals, if you're 40 plus, the likelihood that you've been vaccinated in the black community is way higher than if you're 18 to 29, for instance. And you're seeing those family members who've been vaccinated and they're no worse for the wear. You know, they maybe had some arm pain, some soreness for a day or two, maybe had a fever, but by and large, all they are is protected from this virus. And that's something that you are not. And so I think people are gaining that experience and they're feeling more comfortable. I think we just have to continue to point people toward those examples. Hey, this is safe, it's effective. It is our way to end this pandemic. And we need everybody in the game. We need everybody protected so the virus has nowhere to go. And just keep driving home that message. At the end of the day, you know, like I said, if your North Star is following the science, the science is really unequivocal in the direction of getting vaccinated.