One of the first questions you're going to have to answer when you use type form is how big is your basket? How many questions do you have? How many things do you want to learn from how many people? Because those are all going to influence your choice of which version of type form you use. Now you've got a few different choices. Number one, there's the basic plan. That's the one you start with by default. Number two, there's something called the pro plan.  One of the most significant differences between these is the price. The basic plan is free. It's what you get when you start, you don't even have to sign up, you can just start using it. Pro is $35 a month and pro plus is $70 a month. I'm going to talk a little bit more about the features that distinguish these and why you might want to choose one over the other. But let's start with the small basket. Let's start with basic. The basic free plan includes things like templates, and it includes answer piping where you can take the answer from one question and feed it into the text of another question. It includes self notification emails. That means that you the person who designs the form can get emails when people respond to it. You can also get Zapier integrations, which allow you to channel information through hundreds of different apps, depending on a number of criteria. That's really something you set up with Zapier, but type form is able to connect with that. So you might be able to have people answer your questions and then put it into Salesforce or something like that.  That's analytics, charts and graphs about the answers that you have. It allows you to export your data in CSV formats, you can analyze it in other programs. And then if you're feeling tricky, it also has a data API or application programming interface, which allows you to hook computer programs up directly with one another. It's a little sophisticated, but it's nice to know that functionality is included in the free version of type form. One of the really cool things is that the free version includes an unlimited number of forms you can have as many surveys or questionnaires or assessments as you want. And it also includes an unlimited number of questions you can have hundreds of questions if you have the patience to construct it. And so those resources are essentially unlimited and truthfully, that's a fabulous thing. However, there's a catch. And it's that the basic version of type form is limited to 100 responses or people responding to your surveys per month. And you know, that's a little disappointing. But there are ways around that. Specifically, let's talk about the pro version of type form. Now, this is where you start having a bigger basket. Now the pro version of type form includes all of the same features that the basic free version of type form does. And it adds on to it. Specifically, the pro version adds these things. It adds hidden fields. And what that is, it's a way of including information about people when they very first show up. So if you send out a link, and if you put some special information into that link, like the person's name or a course they've done or something they've purchased before, then when they come to the type form, that information can already be put in there and you don't have to ask them about it again. There's also a calculator, a way of scoring responses or of calculating prices when people are buying things, you can get rather sophisticated logic jumps where they skip over questions or they go one direction or another. You can have uploads, people can put files up to two gigabytes and submit them. You can accept payments through stripe payment processing. You can also get respondent notification emails with the basic version just you got them. But now they can get them to and you also have the option of creating custom thank you screens a way of formally wrapping up the form or the survey that you've created. And then finally, there's pro plus. And this is for the biggest basket Seval. And pro plus includes all of that stuff and adds onto it a few more things. Most importantly, it adds the ability to have multiple users in the same account in the same workspace, which of course allows them to collaborate on the type forms, maybe not in real time, but they can all be there and access the same forms. It also removes the type form branding. So it takes their logo off. And that's called white listing. You can get something called web hooks. Now this is again, some pretty sophisticated programming, but it's a way of connecting information and making the data that comes into your type form more sophisticated as well as the things that you're able to send out. You're also able to have a redirect upon submit where you send people for instance, the different web pages depending on different scores they got or different things they did. You also get larger file uploads for gigabytes as opposed to two gigabytes. Now I do want to mention something else. I like to think of these as very special baskets. Specifically, type form offers special discounts for education, students and teachers, and for nonprofit or non governmental organizations. And there are two discounts. First off, there's a monthly version. So normally type form is $35 for months for the pro version 70 for the pro plus, but 35 per month for the pro version. If you are in academia, or if you're in a nonprofit, you get 25% off of that $35 per month, which works out to 2625 per month. The yearly plan you get an even bigger discount. yearly plans are $350 for the pro and 700 for the pro plus. But this time you get 40% off. And so that works out to $210 a year. Now, most people in education and nonprofits are pretty strapped for cash. But I got to tell you this is so much cheaper than some of the other options like Qualtrics. And I think it's so user friendly. And you can really learn to exploit some of the power you get in the pro and the pro plus versions. But type form gives you the option of starting for free. You don't even have to log in just go there and start noodling around with the templates and see what you can create. And this gives you the option to start right now.


Yeah, we just have steam, we just have steam. That's the biggest mine for me. You've been in? It's 15. Oh, yeah, well... Saber X-ray, this is Saber DZSO. Are we even...


Most people are aware of the crystal skulls, the best of which hidden away within the Smithsonian. Perfectly carved from solid pieces of crystal, their origins, purpose, or indeed possible function remain a mystery. What many are not aware of, however, is the astonishing archaeological discoveries which have recently been made in Spain. A remarkable set of crystal weapons found within megalithic tombs, at a site known as Valencina de la Concepci. Archaeologists investigating this site have uncovered a vast array of crystal arrowheads, an exquisite crystal dagger blade, along with a number of other artifacts. Found within an enormous megalithic structure, constructed out of large slabs of slate, the resting place of at least 25 once clearly very important individuals, along with their extraordinary smorgasbord of grave goods. Included within the finds was another mystifying number of shrouds, claws made of tens of thousands of perforated amber beads. Just how they managed to fashion these mysterious crystal weapons remains unclear. A number of investigators have remarked that great skill must have been required to produce these unique rock crystal weapons. The rock crystal dagger blade in particular was found in the upper level of the structure. Its morphology is not unheard of in the Iberian Peninsula, although, however, all the samples recorded anywhere else were made from flint and not crystal. Furthermore, and perhaps even more intriguing, is the fact that the crystal is of unknown origins. Detailed and thorough analysis being unable to successfully pinpoint the original whereabouts of this magnificent crystal. Given the technical skill and difficulties involved in creating the objects from such a material rather than simple flint, their purpose, and indeed manufacture, has been a tough thing for academia to explain. However, it is unlikely that any funded academic would presume, like we can, that these highly advanced perfectly manufactured weapons could in fact be far earlier artifacts, created by a civilization with far greater capabilities than those of known prehistory. Supporting this hypothesis is that despite these objects being found relatively frequently within the burials of the 4th and 3rd millennia BC, crystal implements disappear from later funerary monuments within the early Bronze Age, a quote, truly striking development, researchers say, as it would seem the use of this raw material as grave goods was almost entirely abandoned, end quote. The reason for this remains a mystery. However, is it possible, as mentioned, that these were merely a discovered relic of a bygone era, thus making their availability limited? This would therefore make it appear as though there was a sudden halt in their mysterious and unexplained manufacture, while all the while, in reality, the manufacturing of these objects occurred at a different time in our history. Scotland is a country which holds many mysterious tales of ancient beings who were said to once dwell within the astonishingly beautiful highlands. From fairies to ancient sea monsters, many a legend is said to be found here, including the odd piece of compelling evidence to back up such claims. However, our next Scottish mystery of focus is abundant with evidence. In fact, the evidence left surrounding this mysterious ancient technology is actually the mystery itself. Over 200 years ago, archaeologists exploring the ancient ruins found to dot the rural countryside began to notice a remarkable characteristic of about 60 mysterious structures found dotting the Scottish highlands. Made using rocks with no mortar, instead the rocks on the outer layer of these structures upon completion went through an as yet unknown process of vitrification. The builders of these extreme ancient forts were somehow able to heat the stones to such a degree that the outer layer actually turned to glass, fixing the stones in place and making them virtually impenetrable to erosion, meaning that the true age of these miraculous structures may be far, far older than we are led to believe. Although for the first 250 years of study, these forts were presumed to have been exclusive to Scotland, thanks to the results of the research they have actually begun to turn up in other regions of the world, most specifically Western Europe. With such overwhelming evidence in the face of adversity, academia, it would seem, have reluctantly been resigned to agreement with the extremely controversial facts displayed within these ancient stone forts. Quote, no lime or cement has been found in any of these structures, all of them presenting the peculiarity of being more or less consolidated by the fusion of the rocks of which they are built. This fusion, which has been caused by the application of intense heat, is not equally complete in the various forts, or even in the walls of the same fort. In some cases, the stones are only partially melted and calcined. In others, their adjoining edges are fused so that they are firmly cemented together. In many instances, pieces of rock are enveloped in a glassy, enamel-like coating, which binds them into a uniform hole, and at times, though rarely, the entire length of the wall presents one solid mass of vitreous substance. It is not clear why or how the walls were subjected to vitrification, end quote. Although the explanation put forward after examining these facts could be seen as a desperate attempt to continue to deny the existence of a highly aware, highly capable, intercontinental ancient civilization, which once flourished here on our planet. Who built these forts? What clearly advanced yet ancient heat technology did they use to turn the outer casing stones to glass? With the pace of such discoveries being revealed to the world increasing, it is only a matter of time before we find out. Every now and again, you stumble across an artifact, an ancient relic so astonishing with such an enigmatic history and indeed properties. Only the most reliable of sources will suffice in satisfying doubts regarding authenticity, which will inevitably surround such objects. Impossible artifacts are extremely hard for some to digest, especially those with careers built around a paradigm, which said objects suggest were constructed upon a lie. Sir David Brewster must have experienced this personally, yet regardless he still courageously brought the object before the dragons, or more specifically, the American Journal of Science. Quote, I have to bring before the section an object so incredible, only the strongest evidence could render the statement at all probable. It is an authentic ancient rock crystal lens, end quote. Roughly translated, Sir David had put his neck on the line for the truth, a truth which speaks of ancient advanced technologies. Discovered amongst the ruins of the treasure house at Ninenova, it had lay, undoubtedly for many centuries, possibly even millennia, within the ruins of this once magnificent city. Although many have attempted to discredit the lens as a mere ornament, Sir David Brewster has courageously fought on regardless, arguing against such claims by stating that the convex nature of the lens, along with mysterious ancient gases and liquids which were once encased within the lens, made it a once efficient optical magnifier. It still has the remnants of twelve cavities upon it, which once contained some form of liquid or gas. Ten had been opened through damage over the eons, yet remarkably, two were seemingly still intact. The surface of the remaining cavities, Sir David claimed, were speckled with amazingly iridescent spots, far more vivid than a peacock spot, known now as the Nimrod Lens. Italian scientist Giovanni Petinato of Rome proposed in Babylonian astronomy that the lens was used by the ancient Assyrians as part of their telescope, explaining their detailed knowledge of astronomy, in particular, Saturn. The ancient Assyrians were able to see Saturn, believing it to be a god, surrounded by a ring of serpents. The British Museum's curator proposed that the lens could have been used as a piece of inlay, perhaps for furniture, or for magnification purposes, such as starting fires. Yet no mention of the mysterious gaseous fluids which were said to have once filled the original relic. Unfortunately, we may never know what happened to the authentic liquid-filled original artifact, and although it is claimed that the Nimrod Lens is on public display at the British Museum, it is rarely spotted. We find the claims made by Sir David Brewster to have been highly compelling, though, unfortunately, they may never be taken further. We have in the past covered the astonishing ancient high technology, still present within the gas-filled lens of Nineveh, along with this proof of an ancient civilization's knowledge of glass-blowing and convex lens-making. There is seemingly many more examples that have quietly been found, studied, and pushed into the archives of museums worldwide. In particular, those found within the ancient sites upon Crete. Although many a sleuth has discovered this fact, and have subsequently investigated these claims and indeed proofs of an ancient civilization's astute awareness and past ability at creating these perplexing reading lenses, lenses of a surprisingly high quality. The first exposure of this truth came from a most unlikely of sources. That being the July issue of the British Journal of Physiological Optics in 1930, which contained a communication from a Mr. H. L. Taylor in, quote, the origin and development of lenses in ancient times, which ascribes the development of the lenses to the Cretans of 1800 BC. His examination of the museums of the Eastern Mediterranean has led him to the conclusion that ivory and steatite, the materials used for beads prior to 2000 BC, later replaced with rock crystals, onyx, agate, and cornelian. The discovery of the magnification produced by a bead of rock crystal, he believes, led to the production of lens-shaped beads and eventually of lenses, such as those of the Royal Gaming Board found in the palace at Nossus, the best of which now rests within the archives of the museum Candia within Crete. Their magnification ability has been recorded at between five and eight diopters and are planoconvex in shape. These quality lenses were then transported out of the area to the mainland, including Troy, Tyre, Nineveh, and the United Kingdom, end quote. However, any explanation as to how these ancient artifacts were indeed created remains unknown, or indeed untold, the closest anyone dare tread is claiming they are of natural rock crystal origins and developed accidentally. Regardless, their existence is undeniably highly compelling. Due to the abundance of unexplainable ancient high technology and the advanced architectural abilities which we share found all over the world, in addition to the missing knowledge as to how these feats were once achieved, one must conclude that not only did the human species once experience a global catastrophe, but were also, seemingly, in global contact prior to said event. If this be the case, and the evidence we continue to present does indeed support such hypothesis, one would presume that we would see gaps in geological data, along with the forager paradox we recently shared in our was Darwin wrong special, which is the gap in population growth which one would expect to observe in the data to be present if our hypothesis be true. Intriguingly, it would seem that this gap has now also been discovered, in the history of the human genome, and instead of being coined a paradox, they have instead been labeled a ghost population. According to the British media outlet The Guardian, quote, scientists have found evidence for a mysterious ghost population of ancient humans who lived about a half a million years ago and whose genes live on in people today. Traces of the unknown ancestor emerged when researchers analyzed genomes from West African populations up to a fifth of their DNA appear to have come from the missing relatives. Scientists suspect ancestors of interbred with the yet to be discovered archaic humans tens of thousands of years ago, much as ancient Europeans once made it with Neanderthals, end quote. In other words, there are gaps in our genetic development, which supports the past experience of catastrophe and explains the loss of ancient knowledge. It continues, quote, in the people we looked at, they all had ancestry from this unknown archaic population, said Shiram Sankara Raman, a computational biologist who led the research at the University of California in Los Angeles. Unlike today, the world was once home to many related species or subspecies of human, and when they stumbled upon one another, mating was not out of the question. As a result, modern Europeans carry a smattering of Neanderthal genes, while indigenous Australians, Polynesians, and Melanesians carry genes from Denisovans, another group of archaic humans. Previous studies have hinted that other ancient humans once roamed Earth, but without any fossils or DNA to pour over, researchers have struggled to learn more about them, end quote. We believe these fossils, if found, and they most probably have, due to them not fitting modern paradigm, would either unfortunately be misdated or simply vanish. Regardless, we find Shiram's compelling and reinforcing research of a now lost ghost civilization highly compelling.


As humans, we just make bizarre, illogical, irrational choices all the time. Welcome to The We Are Slam Show where we share marketing agency insights, best practices and ideas to help your business grow. My name is Tyler Kelly, and I'm the co-founder and chief strategist here at Slam Agency. We're based out of St. Louis in Miami, and these are some strange times, aren't they?   And so as a marketing director, as a leader, you know, it's all about staying focused, staying on point and knowing that all things are going to work out for your goods. And so it got me thinking, you know, as humans, we just make bizarre, illogical, irrational choices all the time. And why is that? Well, let me tell you, our brains are wired to create shortcuts and rely on patterns to make quick judgments, okay? This is, you know, our brains aren't always like running at maximum capacity. What happens is we create patterns. If it's predictable, you know, our brain is going to shortcut to it. And this is called heuristics.  Now on the flip side of this is something called cognitive biases. And I'm sure you learned about this in psychology or, you know, in a course in high school or something like that. But the thing is I really want you to be aware of this as a marketer because cognitive biases will make or break you not only in your personal life and the way that you make decisions, but in the way that you market. The good news, though, is that these irrational behaviors are not random, okay? In fact, they're super predictable. So if you're aware of these cognitive biases, then you'll be able to notice them more often when they're happening. And then at some point, after noticing them more often, at some point, you'll be able to make a decision to do the opposite thing, to break that pattern. So today I'm going to reveal the top seven cognitive biases that, number one, you should be aware of, and number two, that you can use ethically in your own marketing in order to drive results. Are you ready for this? Number one is the anchoring effect. So what this means is that we rely heavily on whatever the first piece of information is that we become aware of in order to make subsequent decisions, okay? This is also, if you're familiar with Halo Effect, it's really similar because what happens is we have this first impression, this first bit of information, and then it really guides all of our future decision making. Now as an individual, you should be aware of this because that first impression isn't always going to dictate your future experience, okay? As a marketer, here's how you can utilize the anchoring effect. You need to realize that the first thing that your customer hears, the first thing that they see, the first experience, the first touch that they have with your brand is more than likely going to influence all subsequent interactions with your brand. So what do you do? Make a positive first impression. Do everything you can online and offline to be aware of those initial touch points and how people are discovering you, how they're coming across your brand, and make sure that those touch points, that those experiences are top notch, knowing that once they've experienced your brand for the first time, they're going to define you by that experience. Another way that you can do this in a sell situation is to refer to your competitor's higher pricing first before you mention your own, okay? What it's going to do is it's going to set an anchor that that person's mind through the shortcut process, this cognitive bias, that person's mind will continually refer to that higher price point when thinking about your price point. Number two is the ambiguity effect. And what this means is that as people, we're risk adverse, we want to lean into the familiar. We want to stay away from unknown options. This is clear as day right now with everything that's going on in our world. In times like this where there's uncertainty, where there's ambiguity, we would rather avoid making decisions, whether that's getting back to work or reopening society, we would rather push that off because of the unknown, because we're not clear as to what the results will be. This is the ambiguity effect. And so how do you take advantage of this in marketing? How can you utilize this ambiguity effect in marketing? Well number one is to realize that anytime there's confusion, anytime there's confusion in your service offerings or your product offerings, what's going to happen is people are going to retreat. They want to lean into the familiar. They don't want to go with the unknown. What does this mean? Anticipate any knowledge gaps in your marketing. If there's a knowledge gap, you have to anticipate that. In sales world, this is called objections, right? If there is a potential sales objection, you have to be ready for it. You present the solution to that objection before it even happens, right? On your websites, in your marketing collateral, you do have to anticipate these objections before they happen because you don't have that face-to-face interaction.  And then I know a lot of you like to do this, but don't overload your customer with jargon, with details, with things that don't matter, which things that they can't comprehend. If you think that you're talking over somebody's head because it's going to get you the deal, I can promise you that it won't. And the reason why it won't is because of the ambiguity effect.  Number three is the familiarity bias. And what is this? It's that the more people see you, the more they like and trust you, okay? We know as marketers that people do business with those that they know, like, and trust. And so the familiarity bias is how you can kind of begin to build that trust. So how do you do this? Well, you're looking at it. You're watching it, right? This is how in action as marketers, we can build familiarity. We can do it by jumping on a video call. We can do it by posting in social media, by being a solution. Really, the more that people see your face, the more that they will trust you.  The more you invest in thought leadership, the more that you put yourself out there, the more likely familiarity bias will kick in and people will begin to like and trust you because they're seeing you more. Number four is the bandwagon effect. And we've all seen this one in action, whether it's a championship run for the Stanley Cup or for the Super Bowl or something like that, or whether it's Bitcoin and how as soon as it takes off and gets popular, everyone jumps on the bandwagon. Whether it's Beanie Babies, remember those in the 90s how it was just like this big craze. And that's the bandwagon effect. People like to jump onto a bandwagon and get involved in something when they see other people doing it. How can you take advantage of this in your marketing? Talk about your customers say, here's a group of our customers and they're doing this and this is something really cool, check it out. What you'll do is you'll begin to generate this bandwagon effect. The more you talk about and share testimonials, the more social proof you provide, the more you share testimonials. This is how you generate the bandwagon effect. Super powerful, always show the prospect who your customers are, what they're doing and how they're benefiting from your products or services. Number five is the confirmation bias. Now this is probably one of the most powerful cognitive biases. It's also one of the most dangerous because what happens is we love being right even when we're wrong. And so what our brains do is when we've made a decision, when we've taken a stand on something, whether it's true or false, once we've taken that stand, our brains will seek out supporting evidence and you've seen this a lot. When you make a decision on something, when your mind is made up, then what you're going to do is you're going to, and this almost happens unconsciously, but you're going to go to the web if there's any sort of disagreement, you're going to go to the web and you're going to seek out supporting evidence that supports your position. Whether or not your position is true or false, it doesn't matter. What matters is that this is a tendency, this is a bias that we have. And so what's the dangerous part of this bias? The dangerous part is that we push off any competing information, any information that would say, yeah, your position isn't exactly correct. We push that off and we subconsciously ignore it. And this is very dangerous if you're not aware of confirmation bias because it can kind of put you in a box that you don't want to be in. So confirmation bias, in short, is the tendency to confirm what we already believe to be true. You know, if you remember Robert Cialdini's Six Principles of Persuasion, this one would be consistency, right? So as a marketer, how can you ethically invoke confirmation bias? Don't try to change your customer's minds. I know that sounds like a crazy thing, but it's really quite simple. Don't try to change your customer's preconceptions. Instead cater to them. So I learned long ago that if there was a certain product or service that I believed in, but that the customer or the prospect didn't, it wasn't worth my time to try to convince them. It just doesn't work out that way. You'll always lose that battle. So cater to their preconceptions and figure out how to reimagine your product or service in a way that fits their worldview. This is the way to work within the confines of confirmation bias. So how do you do this? In a sales situation, you have to understand your buyer. You have to understand where they're coming from and you have to stop and listen. Take notes and turn off your own confirmation bias for a while and really get to know your customer. Number six is sunk cost fallacy.  I had invested a lot of time, money and energy into a certain program. And I just had this, this pit in the bottom of my stomach and this gut feeling that I just had to set it aside. And sunk cost fallacy is this tendency when you've invested time, money, energy into something, it's this tendency to want to follow through on it. And we all have this. And when you're aware of the sunk cost fallacy, then you're able to make intelligent decisions. And in my case, my decision was to put this particular program to the side, knowing that even though I had all this cost already into it, all this time, energy and money into that particular program, that it wouldn't benefit me long term. And so because of that, I had to put it aside. I had to ignore that sunk cost fallacy, see through it. And move from a place of power. And so sunk cost fallacy is a marketer. Well, as a marketer, maybe there's some programs that you've invested in. Maybe there's some techniques that advertising campaigns that you continue to invest in. And you think, I've put so much money, so much effort into this program, eventually it's going to pay off. Here's the thing, that might not ever happen. And sunk cost fallacy is this lie that we believe in our minds that says, yeah, it is, it's going to happen. It's going to happen at some point. Just keep investing. See this through, follow through on it. And that's going to get you in a lot of trouble as a marketing director. On the flip side, how can you use this in the marketing? Well, here's the thing, encourage small commitments rather than asking for everything up front. Ask for a name and an email. Send questions to potential prospects. Have them consider these questions. Have them do some homework to learn about you and your product. Do a better job of qualifying. If you do this, you're going to invoke a sunk cost fallacy and you're going to do it in an ethical way. Finally, number seven. And this is a relatively new one, but I actually love it. And it works really well in marketing. Number seven is the IKEA effect. And essentially what this is is anytime we invest time in building something, that we're going to value it more. And so as a marketer, how can you take advantage of this in your marketing? Well, have your customers build those products and services with you. Just like IKEA, you take it home, you build it yourself. And then it's like, man, this is the best thing ever. That's the IKEA effect. It's the best thing ever because you put your time and energy into it. As a marketer, have your clients invest their time and energy into developing custom solutions that fit their needs. This is how you can take advantage of the IKEA effect. This is just the tip of the iceberg because there's actually hundreds of cognitive biases. There's just so much in this world of psychology. And as marketers, I suggest that one of the best ways to improve your marketing game is to learn about human psychology, why we make decisions, what motivates us to buy. These are all important topics. As a marketing director, these are things that you should know about. So if you've enjoyed this episode, be sure to subscribe, rate, and review. And hit me up in social media at We Are Slam. I look forward to your comments and your shares. And I'll see you next week.


Welcome back everybody. Give me a little chat back. You can hear me. Okay Just want to do a quick audio check Good to see you Brad mark. Good. Good. Good. Good. Good to see everybody I welcome everyone back also you to Facebook live members everyone else on Twitter. Good to see you all. It's nice to be back I was away. I was down in Florida down in Jacksonville beautiful Jacksonville and I was with my good old buddy of friends from DCI Tom Buzvey. They had a nice little On-site class which you all know we're gonna be doing the same one in February if you don't find if you didn't know anything about it Or you just want to know about it Please talk to education advisor Actually, we're gonna do a huge promotion if you have not registered Yet for the on-site, please talk to your education advisor because we have a great package that we're gonna give all of you So even if you do thinking of it, I think you don't want to do it now Which you can hear so they're definitely check with him But then I had a nice little conference and met a bunch of other gurus in the industry and they're really excited going into 2023 Lot of them projecting made the markets come tank You could see Hasbro. Let me bring up Hasbro. Hasbro is also one of the victims That also where is it? There it is. There it is that announced big layoffs and everything like that So a lot of a lot of good action going on the market and also, you know, we had a couple of big movers I mean everyone was always touting and you know Abusing and yelling out a Tesla this Tesla that Tesla's been one of our really good swing trades that we saw got right to the $100 price range you're about 50% from those lows. So we're looking you're looking pretty nice there also Anyway, a lot of good stocks that we talked about. Let's talk about what moved yesterday We'll talk about what's moving this morning First of all, let's start off with this morning really quick. You got this one little stock right here That's moving really really nicely She's coming up and testing a big support level right now There's a couple of big iceberg board has shown up about $1.40 right now I'm just bring over here so you can see what's happening. So I'm throwing my level four But you can see I'm right here. There's the buyers right there and It kind of went up and it's kind of holding where right now So look at nice little nice little run pre-market 8 a.m. This morning stock was right around 80 cents up to $1.60 You can see it's up 75% right now. That's about a hundred. You know what if you showed up a little late You jumped in at 830 got at 130. She at least got at 160. Anyway stocks on the watch list We're gonna keep an eye on it nice little mover, but before we do that Let's go do some shopping what happened yesterday Because there were a couple of good movers yesterday for some of you missed it MLGO was really awesome. I this stock was a $70 stock was an IPO You can see it on the right had a good pop up You could see here in the morning where it really started right around 9 a.m. Was at 220 thing Rants about $3 nice little 3 to run nice little mover right there The other stock that's actually kicking in into today also is BZ FD You could see this stock right here in the after hours actually middle of the day right around that dollar 20 grand All the way to 280. It's back to those resistance levels right now from yesterday So stock has a lot of good action. I was checking some the only problem. I'm seeing right now. There's a lot The stocks coming down actually a ladder effect just kicked in I'll just show you right now Ladder just kicked in everybody. Oh, this guy's pushing the stamping down. Look at this ladder effect. Wow 4,000 4,000 you just pulled his order. Look at that. Let's see if he does it again We went from 260 that beautiful ladder effect gorgeous. Love that We're talking about that in phase three for some of you don't know what that is but anyway that stock is also on the watch list the You just write these down. So I have them again. So we got the we got the what we got we got the we got the queue Qncx we're gonna put on the watch list and we got we're gonna put this one the BZ FD Back on a watch list. Okay, so Tesla, you know, it's a very hard stock to day trade But we do do a lot of swing trades on it If you can day trade it, but you know going out there risking $160 on a stock rather, you know Risk a hell of a lot less to day trade But if you're one of those people like oh, if you're weird, I don't want to trade those are too cheap, you know Don't know the company You know what you're in the wrong business. Okay? It's all about making money and that's what really matters another stock That's going back on the watch list also this morning is the stock TCB pay Really nice push yesterday on the clothes last hour ran from 460 It ran all the way to the clothes around six dollars. That's a dollar fifty move I mean, how in the right mind you would not be interested in that stock. I don't understand But anyway, she's moving again today. You could see she had a reverse stock split right around here She was a 15 cent stock. They're gonna reverse stock split. So You know when we talk about this in class the problem reverse stock splits They tighten the float they tighten the float. It's gonna, you know, it gets a little bit more volatile So I could probably already tell you the stock is probably in the category three as in Volatility goes remember just because it's cheap doesn't mean you can get in and out of it. All right So that what that's basically what we traded yesterday, but you can see how they're trickling into this morning Neil said he made a 29 cents on two trades on the QNC ax. They go Neil Beautiful. I like that way to go Like that trade right there. All right, so what else we got going on Well, you could see that that it's hitting that support levels right there.  You know, he kind of got filled He kind of got filled right there. I'm gonna show you see it right there So good thing it listen good thing you take the profit out there Neil Anyway, that stocks on the watch list We got this other stock right here a uvt. That's moving up pretty nicely big push nice and cheap $20 to $60 that one's going on a watch list. What else I got here. We already know about the BZ the BZ FD that's on a watch list I already scan through a market for you. So I'm already throwing out the watch list TCPV is also moving pretty nicely once again same stock from yesterday Trickling into today. Okay now a couple of bad news that came out Intel taking a big hit So for all the people that all freaked out and don't want to trade these stocks because they take the penny stocks Okay, let's go check out the Intel if you feel more comfortable trading Intel. All right Intel right now has it's Recovering from that really bad news that they came out as soon as prior earnings It's got a nice little push that's going on right now with Intel It's got pre-market resistance levels right around here around 27 30. I'm not really seeing that much. I do see that there is a 40,000 share buyer right now at 2670 okay, which is right here and For some of you don't know what I'm talking about Actually, it's 2650. I'll bring it up here and show you so you're right here at 60,000 and 40,000 so that kind of explains What we got got over right around here, so that's why it's kind of like hitting right there It actually happened early early in the mornings right around four o'clock in the morning. It's doing it right now So big big buy right there. What big buying spike just kicked in on the stock to an Intel. All right, so we got Intel and Hasbro I'm not really a big fan of Hasbro Tears size are very small very very difficult to get in and out of it I think they laid off 12% of the workforce. They said something like that So that's pretty much what happened with that, but it's now listen. It's Friday And we all know about what we learned about Fridays Got the weekend the way likes come out the news. You got the you got you got these Government numbers that came out. It was nothing great. Market is kind of flat Where are we down now? We're down. We were like we were down 12 points on the Dow. I mean it's literally like we're like not going anywhere But usually we get things that will pick up. So you got a couple of stocks in pre-market We found don't get too cocky going into the open, you know, let's watch a sit watch You know, we always find something new that will pop up there now Regarding about everyone here If you're watching YouTube Facebook live and we'll be back I'm doing a live event today by the way at 12 o'clock I'm gonna talk about I'm gonna talk about Getting prepared for 2023 what stocks are moving we're gonna be live again here on all our social media So if you logged into twitter facebook or youtube, we're gonna come back here live again So please make sure you subscribe to our channel on the bottom So you can get that alert so you can watch on your phone cyber traders. Same thing You know what we got these classes that are coming up I'm gonna talk a little bit about what I what I've spoken to with my other gurus and what they would what they were looking at And uh, but you know what what today goes on just try to make your money and Call it a day. All right. All right, everybody. Good luck. We'll be back in the meantime I will see everyone when the market opens up everybody on youtube facebook live If you want to come and join us just like us and friend us make sure you you um Subscribe to our channel and we'll be back. Good luck. Everyone happy trading cyber traders We'll start commentary about 15 minutes when the market opens up be safe everybody if I don't see you enjoy your weekend


All right. Welcome, everyone, to today's Google Webmaster Central Office Hours Hangouts. My name is John Mueller. I am a webmaster trends analyst here at Google in Switzerland. And part of what we do are these office hours hangouts, where webmasters and publishers in general can jump in and ask us questions around search and their website. And we try to help clarify anything that might have come up since the last hangout or otherwise has been on people's minds. As always, if any of you are kind of new to these hangouts and want to get started with the first question, feel free to jump up now. I see some new questions. John, can I ask one question? All right. I think you submitted it well. So we'll get to some more. Actually, one was when high priority for me. So this is why I just wanted to clarify this. Is there any change from last two weeks in terms of I am just typing WW page name in Google search and it is showing WW and m.booth? I don't think there's any generic change around that. That sounds more like we don't understand the connection between the mobile and the desktop page. So maybe they're not linked well. Maybe that's something you could look into. Because usually, if we understand that connection, then on the mobile page, we would have the canonical to the desktop page. And we would just show the desktop page on desktop and the mobile page on mobile. And if we're showing both of those, then somehow we're not seeing that connection between those two pages. OK. I'm checking that those alternate tags and redirects and to boot TXT, these three things. Thanks. All right. Perfect. All right. Any of you other kind of new to these Hangouts folks that would like to ask a first question before we get started? Otherwise, you're welcome to jump in with your questions along the way. We'll definitely have time for more live questions as well from all of you towards the office hours. Definitely have time for more live questions as well from all of you. All right. Let me just grab some of the questions that were submitted. And we'll see how far we can make it. Glenn asks if there's been any change with regards to the disavow file. And there's some confusion out there as to whether or not it should be used or not or when it should be used. So essentially, nothing has changed there for quite some time. The disavow file definitely makes sense if you have a manual action that's based on link issues and you can't clean those links up. So ideally, you would go and try to clean those links up to either remove them or have a no file place. If you can't do that, then the disavow file is a great way to do that and can help with the resolution of the manual action. So after you've taken care of all of those problematic links pointing to your site, you can submit a reconsideration request. And the web spam team will take the disavow file into account and lift the manual action if that's appropriate. With regards to sites that don't have a manual action for link issues, we do try to take those links out of the equation automatically when we can recognize them. In general, that's something we're pretty good at. We have quite a bit of practice doing that. So most of the time, we can get that fairly well. If you're unsure as to whether or not Google is actually taking those into account or taking those out of the equation, then the disavow file is a great way to get peace of mind and to say, well, I'm sure these won't get taken into account by any of Google's algorithms. And that way, you're absolutely certain that you're not associated with those links to your site that you can't remove or change. So in particular, if someone is pasting links on a spammy site or maybe a previous SEO went off and ran some script to place links in a bunch of forums, and you can't clean that up for whatever reason and you don't have a manual action but you want to make sure it doesn't even get that far, then the disavow file is a great way to just preemptively say, well, I know about these issues. I don't want to lose any sleep over them. I'm just going to disavow them and get them taken out of the equation. So what do you do if you're using a popular software out there, I'm not asking for you to answer on behalf of them, but just in regards to, they're saying that, oh, you have like 300 toxic links coming to your site this week, do something about it. And so how do we take control of that? Don't take control, don't do anything, right? It's totally up to you. I mean, if you're looking at that and you're like, well, these are all random gibberish things that any cheap algorithm will be able to figure out, then maybe you can just ignore that. On the other hand, if you're really worried about it because it's bubbling up some things that might look problematic, if someone manually looked at it, for example, then that might be something you'd put into disavow file. So the frequency is something to you, it depends on your website. Most websites never really have to worry about this. So I think the largest majority of all websites out there, they don't have a disavow file. They don't know what this is for. They don't need one because they're like spammy junkie links out there all the time and we take care of those. So for the most part, it's not that you need to go out on a daily basis and look at all the links to your site and kind of enumerate them manually one by one and go through, yes, no, yes, no. It's really just the case that if you run across an issue where you see this larger scheme kind of put in place that you really don't want to be associated with, then that's something you could put this in. All right, I have a client and in his link profile, okay, we're getting more link questions. In his link profile, there are links from forums where there are new forum members starting healthy discussions with links in context in natural forms linking to my client site with the URLs only. I should have been worried about these links because they're from new members. I don't have a reputation and lack posts without links. So I think first of all, it sounds like you've kind of looked into this link issue a little bit more than just casually noticed this. And it feels like maybe someone on your site is involved with these new forum members starting healthy discussions with links in content and they've never posted on these forums before. That sounds kind of iffy to me, just like reading this question. So if you're somehow involved with these new forum members starting healthy discussions, then that might be something to kind of back off on if that's like someone else within your company that's organizing this, then I'd recommend they kind of back off on that as well. Because if you're essentially going to these forums and just dropping links there, then that's not something that the forum appreciates. So that's kind of just as a side note from this question, it sounds a bit iffy. It might not be iffy. It might be something where you're really surprised that people just love your stuff and suddenly they're talking about your stuff on forums which can happen. So in general, just because a link is from a forum doesn't necessarily make it a bad link. So that's something to kind of keep in mind. This can be a normal recommendation for a website. So maybe that's perfectly okay. But still kind of at least the way that this question is phrased, I kind of try to be like extra honest with yourself and really think about like where these people might be coming from and if that's something that your website is somehow involved in, then maybe back off on that. But even if these forums do all like no follow, it's not an issue, right? I mean, Google doesn't have anything against forums or anything like that. No, we definitely don't have anything against forums. Forums I think are a great place to discuss things, a great place to recommend things. Even if they're no follow though, it might be that if you're going out and dropping those links into that forum, then that forum probably doesn't appreciate that. So that's kind of the thing to also keep in mind. It's not just Google that's out there looking at these forums. They have a community as well that is active in those forums. And if someone sends a bunch of people over there that just go off and start new accounts and drop links into forum threads, then that's probably not appreciated by those forums. Exactly. About three months ago, our site suffered a drop in rankings. We've taken steps to rectify this by adding better content, improving the user experience, and as a result, our user engagement metrics have improved, and our domain name is Trending on Google Trends. So that sounds pretty good. How long does it typically take to see improvement in the quality of the site reflected in Google rankings? Site, there is no fixed timeframe from making changes on your website to that being reflected in Google search. And we take a lot of different signals into account when we look at a site and try to figure out where its ranking should be. So just by improving some things on a site doesn't necessarily mean that the whole site will just jump up in rankings suddenly. Usually what happens there is that there are a lot of indirect effects in play in that if users really start loving your site, then they'll start recommending it, and we can pick up those recommendations in the form of links and take that into account with regards to search. And that's something that has kind of a certain period of time that it takes for this process to just kind of work. And even if people come to your site and immediately link to it because they think it's such an awesome site, that still takes a bit of time for everything to reprocess and kind of re-understood for our systems to understand that actually the site is not as bad as we thought initially. Look at all of these people who are really big fans of the site. Maybe we should adjust our rankings appropriately. So I think this is something where I'd see a timeframe of maybe like up to a year or so where it just takes a period of time for everything to be reprocessed, re-indexed and all of these signals to be recalculated and to take a look at the new overall picture of a website. John, that is a per-page basis or per-site basis? It really kind of depends. So for some things, we can pick things up on a per-site basis or other things. We look at it on a per-page basis. It's something where we try to take the appropriate signals into account. So it's not just one or the other and kind of black and white. There's a question in the chat. PageSpeed has an enormous impact on our rankings at the moment. We're seeing ranking losses with every performance issue we've had in the last couple of weeks. Would you say Google is using PageSpeed data from analytics as a ranking factor or user data like increase in bounces due to bad performance? No, we don't use analytics data at all. With regards to speed, we primarily differentiate between sites that are really, really slow and everything that's kind of normally fast. So if you're seeing speed differences with regards to the loading time of a page on the order of a couple of hundred milliseconds or a second more or less, then that wouldn't be reflected in search. That's not something that our algorithms currently take into account. I could see that maybe playing a bigger role in the future at some point, but certainly at the moment where we're not taking it into account that much. So you're talking this is that mobile and desktop? Is it the same? Yeah, at the moment, we're pretty much doing it the same across desktop and mobile. Obviously, some of the factors are subtly different on desktop and mobile because we have different data to kind of work with. So the ranking wouldn't be the same in general, but I believe with regards to speed, we're doing that the same on desktop and mobile at the moment. I could imagine us changing this maybe with the mobile-first indexing or something like that, but that's not currently the case. And sorry, one follow-up. Is this also related with crawling? It's the same? Are you doing the same mobile with desktop, not ranking-wise, but crawling-related? So with regards to speed, particularly, or how do you? Just regarding speed issues. With regards to speed, OK. It's tricky, how can I say? So the speed that applies for crawling is essentially the speed of us requesting an HTML file from your server. So kind of the raw request for the HTML page from the server is what can affect the overall crawling rate of the website. So if we see that a website is really slow to crawl because all of the requests that we send take a lot of time to come back, then we'll generally back off with our crawling rate. So we won't request as many pages per day from that website as before, just because we want to make sure that our crawling is not the reason to slow this website down. So that's kind of one subtle effect that comes into play there. The other thing that can come into play is when it comes to rendering the pages. If it's really complicated for us to render pages, then there's a chance that we won't be able to render them completely. So in particular, if you have a JavaScript framework and everything is pulled in with JavaScript, and your JavaScript requires hundreds of include files, to even get processed, then there's a chance that we won't be able to get through to all of those hundreds of include files to actually process the rendered view. So if you have a static HTML page, then that doesn't matter at all. But if you have a JavaScript-based page and you have a lot of include files that make it really slow to be processed in the browser, then that also makes it hard for us to kind of process those pages on Googlebot's side because we really, from a practical point of view, we can't just request 500 different include files just to be able to render one page. Is it true there's a limit to how much you can fetch and render? Like if you're over 11 times and it's saying temporarily unavailable to crawl and so on, you guys can say, hey, come back in 24 hours. Yeah, that's documented in the help center. I don't know what the limit there is. It's something per day or something per week or per month. I'm not sure. John, one last thing on the data in Search Console, it's only about the fetch, not the render, right? The crawl stats in Search Console are only about the fetches, yes. But the thing there is they include all of the fetches for content on your site. So that also includes things like the AdWords landing score, pay check, things like images and better JavaScript files. All of those are also in the number of pages that are fetched there. All right, then there's this really long question from Javier, which is kind of tricky to go through in a live hangout like this. I really recommend trying to follow up on that in the Webmaster forum. It looks like you've started a thread there already. So it sounds like you moved from subdirectories to subdomain, and you're currently not showing up in Google News. That's something specifically with regards to Google News and the Google News One box that we show. That's something you'd need to take up with the Google News publisher folks. So in the Google News publisher forum, maybe do a post there instead of the generic Webmaster forum. And there is, I believe, a Google News publisher center where you can submit changes like that and make sure that that's updated in our records on our side. Because Google News does watch out for which sites we know about and include in Google News. But I'm not a Google News expert, so I don't really have those details. What specifically you might need to watch out for? That's why I'd recommend going to the Google News Publisher forum. And in general, short questions work a lot better for these type of hangouts, easier to understand and process. What percent of automatically translated pages is acceptable to send for indexation? Does Google Translate provide translations with enough quality for indexation? So the first one is zero, and the second one is no. In the sense that, from our point of view, automatically translated pages are automatically generated content, and that's not something that we recommend making available for indexing. So if you're using Google Translate, then I would recommend using Google Translate as a tool to help you create manually translated pages, but not as something that you would use one to one for content on your website. I think a lot of you have used Google Translate for various things, and it's getting better and better. I think it's really good at some times, but sometimes it's still the case that you don't really understand what the actual meaning is, and that's probably not how you want to present your content on the web, kind of in saying that, well, we have local content in your language, but it doesn't make any sense, maybe, or we don't really speak that language, so we can't tell if it makes sense or not. But really, if you want to provide translated content, then make sure that it's actually translated content, not something that's automatically generated. My site rarely goes up in search, and when it does, it just goes back down. Today it dropped nine places, though today the two sites that were above it dropped the same amount of places as well. In September, I took out direct requests for links, and in October, I improved titles and headings of 1,200 forum posts. Should I just no index my forum completely? What's up with that? I answer for why things go up and why things go down. We improve our algorithms all the time, and the web is very dynamic. So in particular, when it comes to forums, sometimes there's a lot more content out there. Sometimes we get a lot more signals for some specific sites, and sometimes we don't get a lot of signals for other sites, so that's not something that I would say would be normal for a site to stay in the same ranking forever. In general, if you're seeing your site fluctuate wildly, that's more a sign that you're kind of on the edge with regards to our algorithms that our algorithms are sometimes thinking, oh, this is actually pretty good. And sometimes they're like, maybe it's not as good as I thought. So that's kind of a hint that it doesn't take a lot more to push it in one direction or the other. But at the same time, these are things that don't happen from one day to the next. So if you make bigger changes across your website in September and October, then I wouldn't expect those changes to be reflected in rankings like a couple weeks later. That's something where I look at it more as something that you're doing for the long run, where maybe over the next half year, maybe over the next year or so, you'll start to see those changes. And with regards to no indexing the forum completely, from my point of view, for most forums, I think that would be way over the top because there's often a lot of really useful content in these forums. But it really depends on your website.  I suspect that's not the case with your website because you're working on it so actively. But I can't just blindly say no index your forum or you shouldn't no index your forum. That really depends on what you've kind of collected over the years. Was there any indexing related issue recently? Some web pages are out from ranking on their main keywords and less related pages are appearing. There are always changes in search. So we make, I think, thousands of changes every year that we push out to search. So to some extent, it's kind of normal to see changes. And if you're looking at it in a very granular way, then you might see changes that look very, very big. But from our point of view, from a bigger picture point of view, maybe they're not that big overall. A question about an H1 tag. The website uses H1 on the home page, which appears letter by letter as if someone is typing the phrase, so kind of like this banner, old school-type thing. Is that a problem? Is that a good practice or a bad practice? So if the HTML for that page actually has a normal H1 tag in place with the full content, then we would probably just pick that up and use that full H1 tag as the heading on the page. A really simple way to check for that is to search for that kind of text explicitly in search. And if that page comes up, then we're picking up that heading. On the other hand, if you're using something like JavaScript and you're actually swapping out the characters individually, then it might be that we're just seeing individual characters kind of come and go. And we index one state of a rendered view there, which just has a handful of those characters in there. And in a case like that, you wouldn't expect that site to show up when someone explicitly searches for that phrase. So that's something you can kind of try out there. I don't know if this is actually from a usability point of view, probably not so much. But sometimes these kind of flashy effects are part of a company's identity. And it doesn't make sense to just kind of get rid of them just blindly. So I would double check to make sure that we can actually pick it up. And if we can pick it up, then kind of think about the usability aspect. If we can't pick it up, then think about whether or not it's actually something important for your site or not. Maybe you don't really care about that phrase. Maybe it's just like a slogan that doesn't really have that much to do with your actual content. Why would my home page list above a dedicated page for a specific service? That's a good question. So I think that's something that can sometimes happen and isn't necessarily a bad thing. In particular, that can happen if we find similar content on the home page. So a common scenario that we often see is that you have a blog and you have an excerpt or kind of the full content of the blog post available on the blog home page as well. And in cases like that, if someone is searching for that content, we could find that content on the home page. And we could find it on the blog post page itself. And it's sometimes unclear to us which one of these pages is actually the best one to show to users. And then we might show both of the pages in the search results. So maybe something similar is happening here in that you have a lot of good information on your home page. And you also have a lot of good information on that dedicated page. And if someone is explicitly searching for maybe a title that you have on both of these pages, maybe we'll show both of those pages in search. What you can kind of do here is not so much tell us that you really prefer to have this other page ranking instead of your home page, but more to kind of guide users more to those detailed pages as well. So if you're seeing that people are going to your home page and you really want them to go to specific content within your website, then maybe from a UI point of view, make it a bit easier for them to actually find that content directly on your home page and go to those pages directly. That's not necessarily something that will immediately have an effect on your rankings. But over time, if users go to your detailed pages directly and they recommend those detailed pages directly, then that's something we could pick up kind of as an indirect signal. Are you guys ever going to go to the Google Sandbox? The Google Sandbox. I don't know how you mean. Well, I mean, new businesses wonder why they're on the seventh page and you need to explain. You need to give them like an hour and a half of lecture on why and so on and so on. So I was just wondering. That seems like a good service to provide kind of as a consultant. I mean, in general, it's hard to say that there's anything that we can really change there. Because especially if a website is new, we just don't have a lot of information about it. And we have to make a rough judgment call and say, well, we think we'll start with it here in the search results. Sometimes that's fairly high. Sometimes that's a bit lower. And over time, as we collect all of those signals and kind of process them, we can make those adjustments. So I don't think it would be the case that we'd ever be able to say, well, this business belongs in this place in the search results and it's going to be the perfect placement from the beginning without us actually knowing any of the details around that business. So I think there's always going to be this effect of we start somewhere and then it kind of shuffles up or down depending on what the reality turns out to be. One said that, hey, I've been around since 1973 and why should I go on probation now? Well, then it wouldn't be a new website. No, they never had a website with a certain name, product law. Well, we don't know about it then. If they never had a website, it's like, we can't really, I don't know, we wouldn't have any signals about it. We don't go around asking people on the streets, like, hey, have you heard about this new website that we just ran into? So yeah. So I don't see that really changing. Let's see, question from the chat. Is it OK for a site not to use H2 and organize its content only using the main H1 and then all subsections have H3 only? You don't need to use headings. You can use headings to make it clear which parts belong together. But we're not that picky with regards to headings. Some sites have multiple H1s on a page and kind of organize content like that. Some have a clearer structure with H1, H2, H3. Some just go from H1 directly to H4. We try to pick up the content as we find it. So some do it more kind of theoretically correct and some do it more organically. And we have to relive both of those versions. What about not using any headings? That works too. I mean, it's a bit harder for us to actually understand the content if we don't have any way to kind of organize pieces of it. But it's possible. Or using bold or using ESS styles to kind of tell us, well, this is actually kind of something important on a page. All of that kind of helps. And this is from an indexation perspective or also ranking? From understanding the content and from there, essentially, that flows into ranking. So especially when it comes to understanding which of these chunks belong together, that's really important for us to kind of have a block or something that we understand belongs together. So a really common example is you have an image. And below it, you have a paragraph of text. Then it's easier for us to understand that this image probably kind of belongs to that paragraph of text. And we can kind of pull out some information from that text and apply it to the image for image search, for example. Whereas if you just have like one just long pile of text and you have a random image that's placed somewhere else, then it's really hard for us to say, well, what's the context between these individual items on a page? All right, another question from the chat. We see a lot of URLs by robots text, but no impact on the indexation. Is this something to be concerned about? Or, Gus, is Search Console is just telling us here where Googlebot is disallowed, kind of like a booking funnel? Would it be OK? Or are there possibilities to check which URLs are blocked? Yes, in Search Console, you have the, I think it's blocked URLs report. I'm not sure what the exact name is, where you can see which URLs have blocked content on them. The idea there is not so much that the landing pages are blocked, but that there's some embedded content on those pages, which is blocked by robots text, which means that if those pieces of embedded content are bringing additional content into that page, then we don't know about that. And that might be something that we don't know about, and then we can't use it for ranking. So that's kind of where this comes into play. It's not so much that we'd say this is a bad thing, and you need to kind of let us crawl everything. It's more the case that we don't know if it's a bad thing or not, because we can't look at those URLs. So we can't tell if we're missing something or if we have everything. So in particular, if you have tracking pixels there that are blocked by robots text, then that's something we don't really care about. There's nothing that we would miss by crawling that tracking pixel. On the other hand, if you have a JavaScript API that's pulling in content from your server and displaying that on the page, and that's blocked by robots text, then that would be content that we would otherwise miss. So that's kind of what we're trying to do there, is tell you that we don't really know what we're missing here. You have to look at this list and use your judgment to tell us whether or not everything is good here or not. So John, in the index status report, that's not only pages. Those are basically any URLs that are blocked. So CSS files that are blocked would show up in there. For example, image files or anything like that. You mean the new report, right? No, the standard one in the index status where you can see if there are blocks. I don't know exactly the terminology. Blocked pages or blocked URLs? I'm not sure. I don't know. So I think that's just the one with the graph, right? OK. That would be blocked kind of landing pages. So that wouldn't be specific to the embedded content. Because embedded content is not something that we index on its own. These are essentially like the one that makes a lot of content that you have blocked. Try to mute you. Sorry. Kind of landing pages. So that wouldn't be specific to the embedded content. OK. Good. Thanks. All right. Yeah, so that would be specific to normal landing pages that we try to index. So nothing to do with CSS or images. But what if it's like a feed or something like that? It has to be an HTML file? It has to be linked in a way that we assume that it's an HTML file. OK. Let me run through some of the other questions. My blog traffic dropped in half in the past two months. And now even Google index status says that it dropped in half. I checked everything, backlinks. It doesn't seem to be a problem. What might be the issue there? So if index status is actually going down, then that sounds like a technical problem. That's not a quality problem. So it wouldn't be associated to the content you have on your site or the links to your site. But that sounds like something where we're actually not able to crawl your pages in a way that we can actually use them for indexing. I would really focus on technical issues there and see if there's anything kind of weird happening with your pages. Use maybe Fetch as Google in Search Console to double check that we can crawl those pages. Use Fetch and Render to make sure that we can actually see the full content of those pages. And if you can't find anything there, I might go to the Webmaster Help Forum to kind of get advice from peers as well. Maybe there are some things that you're kind of missing, that you're not noticing. Maybe there is a weird hack on your website in a way that is redirecting Googlebot. All of these things might be an option there. But especially if you're seeing the index status report go down, then that's a really strong sign that there is something technical that's kind of these URLs from indexing. And if we drop them from indexing, obviously, we can't show them in Search and we can't send traffic to those pages. So I'd really kind of focus on a technical aspect there. Using React.js, we create links available on user interaction in order to filter products on the product pages. So in a certain price range, delivery type, bots can only see the root URL and the source code without URL parameters. Is this considered cloaking or not? So I'm not sure how you're filtering between bots and normal users. That's essentially the aspect that we would look at when it comes to cloaking. In general, cloaking is really a big problem for us when it comes to things that kind of apply to web spam issues, where we see completely different content when we crawl that page. If you're doing things like this, including a URL parameter or not, then usually that would be less of an issue. However, it does make debugging things a lot harder. If you're not sure what Googlebot is actually seeing, if it's not the same thing as you see in the browser, then that makes it really hard for you to debug issues around, like, is this page being no indexed or not? Are there other issues happening with these pages? That's kind of the tricky part there. So what I'd recommend doing there is not relying on the fact that something is using JavaScript to kind of block indexing, but instead, just make sure that you use all of the normal techniques for faceted navigation, even if you're using JavaScript to create that faceted navigation. And we have a lot of information on faceted navigation in the Help Center. So I take a look at that. Is it possible that Google shows different answer box for search, depending on the place where the search is made, even within the same city? So if I search for Starbucks Madrid, then it shows me the nearest Starbucks phone number. Yes. So this isn't really an answer box. We call them, I think, one boxes. And what you're seeing there are probably just the local search results from map listings. And obviously, if we have an idea that you're searching for something very local and we have your location, for example, if you're using mobile phone or a laptop that we understand its location of, then that's something where we try to show local search results. So because that's kind of what you're looking for. So that would essentially be the normal for us to do. Usually, this wouldn't apply to the normal organic search results. So if you're just moving around within a city, then I don't think we would show different ranking or kind of featured snippets or anything different like that. You would probably still see differences just because we do experiments all the time. And there's a lot of personalization that falls into kind of normal organic search. But you generally wouldn't see us changing the ranking significantly just because you're like one street down on the road. For the mobile version, I see almost 100% AMP results ranking for all queries. What if I had a whole website in AMP rather than just having an AMP version for article pages? Would that improve the user experience? I don't know about the user experience, but you can definitely make your whole website an AMP. There are, I know of a couple of websites that are fully AMP, like the ampproject.org is a website that is completely written in AMP. It doesn't even have kind of the traditional HTML version of it. It's all essentially AMP HTML. There are a bunch of other sites that also have kind of used the AMP framework as a way of building a normal website, building a normal responsive website. So you can definitely do that. That's something totally up to you. Really, from our point of view, AMP is shown on a per URL basis. So on mobile, if we have an AMP equivalent of a specific URL, we'll try to show that. If we don't have an AMP equivalent of a URL, we'll just show the existing mobile or desktop URL, whatever we have available. If you redirect Googlebot between mobile and desktop pages based on user agent, do you still need real alternate tags on desktop pages and canonical tags on the mobile pages? Yes, yes, you do. So we can try to recognize a lot of these patterns. But the clearer you can make that connection between those pages, the more likely we'll actually follow your lead and understand what you're trying to do. So I still recommend using the appropriate markup there as we have a document in the developer site. Does it make sense to redirect old AMP pages to new AMP pages? Yes. So the AMP cache will try to update the AMP pages as well. And if the old AMP pages just return 404, then we'll probably just drop those old pages out of the AMP cache instead of understanding that actually they moved to a new URL. So I would make sure to also redirect old AMP URLs to new AMP URLs, and the same thing also for images. So that's something that's often forgotten when you migrate a website from one URL to another or the website's URL structure. Images need to be redirected as well so that we can kind of keep those in place when it comes to image search. Otherwise, we lose the old image. We drop it from image search results. And images generally take a lot longer to be refreshed. So it can take a certain period of time for us to actually pick up the new image on the URL. So anything that you're kind of using on your website that you're changing the URLs for, I'd recommend setting up redirects for that. I'd like to know if I need to add JSON-LD markup on all pages of my website or just the home page. For example, the organization or the web page markup, it really depends on the type of markup that you have there. If it's organization markup, I believe that's something that you can just put on the home page because that's where we picked that up from. Other types of markup would need to be done on individual pages. So if you have recipes, then obviously those recipes need to be on the recipe pages. And you might not have that recipe markup on the home page. So it really depends on the type of markup. About site maps, one month before one month, I submitted a site map. All 17 pages are crawled. But when submitted yesterday, it shows only one page indexing. What might be the problem that not all pages are indexed? So two things. On the one hand, a site map file doesn't guarantee indexing. So we might choose not to index everything that's linked in a site map file. That can always happen. The other thing that's more common, especially when it comes to smaller sites, is that we use the site maps index count on an exact basis per URL that you specify. So if your site map file has a URL that's subtly different than the one we actually use for indexing, then we wouldn't count that as being indexed. So I'm just going to guess here if you have 17 pages and one of them is shown as being indexed, probably that one page is your home page because it's hard to kind of guess that URL incorrectly. But maybe the other URLs in your site map file are different than the ones that are linked within your website. So that could be things like dub, dub, dub, or non-dub, dub, dub, maybe a trailing slash or no trailing slash, maybe that HTML at the end or not. All of these things are differences to us. And if we index the URL in a different way, then they don't count. So what you can do here is double check your site map file and compare it to what you actually have linked within your website. If someone wanted to start an online store, would you recommend them to use their name brand as a domain or to better by domain that contains some keywords? So recommend if you're planning on being online for the long run, be yourself.  Because there are kind of two aspects there. On the one hand, if you have your name brand than people who already know you, they can search for you. They can find you directly in the search results. And on the other hand, what might also happen is that at some point you want to expand or kind of change your focus subtly. And then suddenly you're stuck with a domain name that has those keywords in there that you focused on when you first put your website out there. So that's something where, especially when you're first starting online, you probably have very different ideas than you have maybe five or 10 years down the road. So you might start off with, I don't know, cheap blue shoes. And then suddenly you're like, oh, actually, I want to sell sportswear. And then you have cheapblueshoes.com as your website. And you're selling something that's subtly different and that doesn't even match. So you're kind of like, you have a brand and it doesn't match your domain name and it doesn't match what you're actually doing. You're kind of in this weird situation. So I'd recommend trying to use your name as your brand or whatever you have kind of built up on so far and using that as your domain name instead. Do RSS feeds help with SEO? Hard to say. So we use RSS feeds as a way of finding new content, the same that we use them as that we use sitemap files. So if you have an RSS feed and you don't have a sitemap file, then that can definitely help us to pick up that content. But it's not the case that we'd say, well, this has an RSS feed. Therefore, it'll be a much better website. We'll rank it higher. It's more a matter of discovering that content. We're rebranding from A to B. Is it advisable to redirect B.com visitors to A.com before rebranding? Probably we'll launch B.com next month. So I guess the question is, if you want to redirect people before you actually make that change, I would just do it all at once. So I think it's kind of, I don't think you would have any additional value from redirecting people from the new domain to the old one and then redirecting them back to the new one at some later point. So I don't think you kind of gain much from doing that. I'd like to know if Google looks at WordPress Tag sitemap as important for SEO. I see photographers using tags excessively. We do see tag pages kind of on a site, essentially the same as any other kind of link on a site. And if that's the only content on a page, then we can kind of pick that up. But for most pages, we have enough other content. So the tag pages kind of help us to crawl through the rest of the website. But it's not the case that they're critical for actual ranking of the content within the website. All right, what else can I help you all with? I need to head out a couple of minutes early, so we don't have that much time for more questions. But maybe I can get one or two more in. I have a quick one in the chat if you can address it fast. OK, Search Console HPE account. So you've moved to HTTPS and you're wondering what's up with the data in HTTP. I think for the most part you can just ignore that. If you have redirects set up, then that data will kind of subtly shift over, but it's not something that you really need to watch out for. Even after two years and even if it shows new content? I don't think there be. I mean, the only thing I would worry about is if you're seeing crawl errors there, which would be a sign that the redirects aren't that visible. But if the redirects are there, then that will just maybe be found that way and kind of move over to the HTTPS one over time as well, even if it's been a while. Cool, thanks a lot. I want to ask something regarding the recent. Can I? All right, go for it. Yeah, regarding the recent changes that Google has made when we search and Google gives a simplified result. For example, when I search, when is Diwali Festival, it gives a date. So most of the people will not come to my website. And almost I would say that 50% will go without visiting a website from which Google has taken the result. And I want to know that in that case, the person, the webmaster is losing something. Of course, the user is getting, gaining his time is saved. But the one who is creating the website is losing. I think that's always tricky. If you have content that can be simplified down to one date, then that's not a lot of content. And that could be visible in a snippet or title as well. So that's something where I don't really know what the best approach there would be. My recommendation would be to really make sure that you have significant value on your site so that users still go to your website for queries that are relevant to your site. And not just for ones like, when is this date? Because that can be something that they can see in a variety of places. It's not unique to your website. But it's a tricky situation. I mean, it's always, yeah, it's like you're creating content. And suddenly, we say one word, then that's something where maybe you need to think about what can you provide that people want to find more than just one word. In most cases, Google just finds the exact thing. And maybe the content is more than the date. But by showing that. Yeah. I mean, it's tricky because I think if users really want to see that content, they'll be able to get to that content anyway. And if you can tell that they don't actually care about the rest of the content, then maybe it's worth thinking about where can I provide content that users do actually want to read the full content for. So that's maybe worth rethinking like the strategy of your content or what you've kind of been focusing on there. Make a video about the time and everything else. Do a video about it, and you'll stand out even more. That might be an option as well, yeah. But I mean, it really depends on what people want. If they just want the date, then they're not going to watch a video just to see that date mentioned. Yeah, I mean, you guys are looking always for different things, unique things, and so on and so on. If I make a video of what happens in Toronto at 1057 AM, then maybe people will be interested in it, like what's going on. Yep, maybe. I mean, it really depends on what you have and what kind of content you're providing and what people are looking for. But it's certainly an idea. I mean, talk to people who've been active on your website. All right, I need to head out. So I need to kind of close out a little bit early. I saw Hugo just added a gigantic question. I'd recommend maybe posting that into the Webmaster help forum and checking what peers have to say about that there. I'd have to kind of read through it a bit more in detail to actually understand everything there. But otherwise, I'll set up the next batch of Hangouts probably this week. And we can kind of follow up there with more questions from you all. All right, thanks, everyone, for coming by. Thanks for asking so many questions. And I hope to see you all again in the future. Bye. Bye, John. Bye, John.


In this video, we provide the solution to question number one, for the practice final exam for math 1210, in which case we're asked to compute the limit as x approaches two of the square root of 2x squared plus one over 3x minus two. My initial thoughts are, let's hope continuity works. Let's just plug in x equals two and see what happens. If we get zero over zero or something, we can adjust, but let's see what happens when we just plug in two. So we put that into the formula. I can see that the denominator is not going to go to zero. We're going to get six minus two, which ultimately becomes a four, which is pretty good. In the numerator, we get two squared, which is four times another two is eight. So we get eight plus one, which is nine. So we're going to take the square root of nine four, which nine and four are both perfect squares. We end up with three halves. So we see the correct answer is E, just simply by using continuity and plugging in x equals two.


Bogu on the white speckle, it's a Marlin Dax Fulton 205, nice one there for the Marlins Dax and Fulton 205 on the red wave auto, congrats Marl, let's get that into a mag, why not? Red, early, early red


I'm Michael Kress. I've been with ABI for three years now, so I'm the Director of Tier Two Logistics Transportation, which means I'm overseeing projects and processes related to taking our beer from the warehouse out to our customer network. We've worked with MIT for a couple years now. One of the things that we're always trying to figure out is how do we sometimes take a step back from our business. So we're very good day-to-day thinking about how do I improve, how do I get the beer out, how to make sure I'm on time. But sometimes we struggle to sit back and think, what can we be doing different? What can we learn from other industries, other companies, and how can we start thinking differently? Take advantage of new technology, new ways of thinking, new mathematical advances, and things like that. So MIT is a great partner for us to be able to kind of provide that kind of thought leadership and partnering with us to make us think differently about our business, trying to think of new trends and things. So MIT has been a great partner for us to kind of push our business forward and try to think about how we can do things differently and maybe taking a step away from the day-to-day business that we run.