Notice from the Foundation Records and Information Security Administration. The anomaly hereafter described is now no longer an SCP object and thus requires no special containment procedures. The following information is retained in SCP format for convenience while the file is transferred to a more permanent format. Thank you for your understanding. R-A-I-S-A Item number SCP-629 Description SCP-629 is a 176 centimeter tall masculine humanoid made entirely of bronze, styled as a middle-aged man with a beard, buttoned down shirt, tie, jeans, shoes, jacket, and beanie. Subtle seams separate SCP-629's body into six component parts. The legs, the arms, the torso, and the head. When SCP-629 was originally recovered, vibrant paints covered its body, but these have since worn off. The words Mr. Brass from Little Misters by Dr. Wondertainment, also known as G.O.I. 386, have been embossed into SCP-629's back. Despite the rigidity of bronze and seeming lack of mechanization, SCP-629 is capable of ambulation and articulation, which often produces mechanical clicking and whirring sounds. SCP-629 is also sapient and capable of speech, which produces CO2, water vapor, and trace amounts of lung cells. DNA analysis has found no known matches, but samples variably contain six distinct genetic signatures, belonging to two biological females and four males. Three of these signatures have been found to contain genetic diseases with high infant mortality rates. SCP-629 is typically cooperative with questioning and testing, but not amicable. Initial interviews were on the subject of the Little Misters, G.O.I. 386-1, a children's band that first appeared on 216-1981 with the release of a self-titled album. SCP-629 withheld information until its demands for consistent reading material and daily scheduled time outdoors were met. Seeing as SCP-629 holds no known anomalous capabilities that could plausibly result in destruction of facilities, personnel fatalities, or escape, SCP-629 has been granted these requested allowances. Recovery In 1988, Project Wimsy, headed by Dr. Everwood of the G.O.I. 386 Research and Investigation Department, G.O.I. 386 R&I made a breakthrough in subverting Dr. Wondertainment's anti-memetic properties. These properties prevented certain information on the organization from being learnable by adults, seeming to target mentalities instead of specific ages. But tending towards allowing the innocent and childish to gain knowledge and disallowing the cold and jaded. Further details of Project Wimsy are restricted to personnel of 3-slash-G.O.I. 386 clearance and above. Through Project Wimsy, G.O.I. 386 R&I discovered a flyer for a Little Misters concert set to occur within the month on 228-1988 at a Cogwork Orthodox Church hosted dream venue. Notably, it was later discovered through interviews that the Cogwork Orthodox Church had hosted venues for the Little Misters due to their interest in SCP-629. The flyer invited any child who found it to put the flyer under their pillow and dream of flying away. Operation Here Now was quickly put together to intercept this concert as it was seen as a sizable threat to the veil. Careful monitoring of a sleeping child who had put the flyer under their pillow on the night of the concert revealed the selective astral way. A selective way is a way which in some way requires specific traits of the entrant to function properly. An astral way is a way which may only be traversed by metaphysical egos. However, the way was improperly guarded, most likely due to Dr. Wondertainment's assurance that it would not be discovered. After two hours, the way was widened to be general instead of selective, allowing the passage of MTF Omicron Row, the dream team. After a conflict that remained unrecorded due to at the time underdeveloped dream traversing technology, all attending children were forced back through their respective ways and amnesticized, and MTF Omicron Row returned bearing SCP-629's metaphysical ego, withheld from returning to its physical self. All other members of the Little Misters apparently escaped. With operation here now a success, GOI-386R and I began a correspondence with the Oniric Research Department within Site-55 with the goal of using SCP-629's metaphysical ego to locate its physical self. However, before this could be accomplished, SCP-629's physical self appeared within a hallway of Site-55 under the blind spot of a camera on 34 1988. Initial containment was established, and SCP-629's physical self and metaphysical ego were reunited on 3 10 1988. GOI-386 RESPONSE The Little Misters didn't release another album until four months after SCP-629's acquisition, GLUB GLUB, an album focusing mostly on Mr. Soap, POI-386-113, teaching children proper hygiene techniques, nearly having the speed of their usual output. However, after this one delay, the Little Misters appeared to proceed as normal, even slightly increasing their output, to produce their usual six albums by the end of the year. Notably, their music no longer included any brass instruments, which their prior albums had. This observation has held true up until the present, with the notable exception of the use of trumpets on the last track of their most recent album. R-A-I-S-A There also emerged a lyrical motif, in which words ending with AS were usually followed by instrumentals where a rhyme would usually occur. For example, in the song Park Day, off of the album Step Outside and Smile, 1990, I can feel the feeling filling my soul. Of the new day, the blue, they will fill up the sky. And the sun will shine bright on the young and the old, and it makes me so happy I feel I could cry. I remember a man who ran fingers through grass. Instrumental, Park Day, chorus ensues. These unresolved rhymes are most often sung by Mr. Chameleon, POI-386-13, who otherwise is neither a singer nor an instrumentalist, and instead performs dances and visual effects. Interviews with SCP-629 have revealed that Mr. Chameleon was SCP-629's closest friend among the Little Misters. No explicit references to SCP-629 were made in any media produced by the Little Misters, though there are other potentially implicit references in their songs from the era between SCP-629's acquisition in 1999. In 1999, the current POI-386-Prime, Dr. Cornelius, Milinerzik, Wondertainment, POI-386-Prime II, died unexpectedly of unknown causes. Greater correspondence with Dr. Wondertainment has still failed to elucidate the circumstances of Dr. CM Wondertainment's death, R-A-I-S-A. In his will, he named a holly light as his successor, who then became the new POI-386-Prime, inheriting SCP-629, the title of Dr. Wondertainment. The Little Misters' behavior began to change soon after this development, beginning with a year-long hiatus in which they created no music or merchandise. In 2000, GOI-386-R and I received the following letter, abridged here for ease of reading. January 15, 2000. From the desk of The Grandest Gormand of Bonbons DRS-CP Foundation It has come time for us to address your possession of one of the Little Misters, a registered Dr. Wondertainment intellectual property. Our band has been missing one of its cornerstone members for over a decade, and my predecessor did not have the resources nor time to dedicate to recovering Mr. Brass. Throughout our conflicts in the past, the Dr. Wondertainment Company and the Foundation have largely avoided physical confrontations. We would like to keep that rapport, so instead of threats, I would like to propose a trade. Dr. H.L. Wondertainment The letter went on to describe a trade offer of information on some of Dr. Wondertainment's operations and inner workings, in exchange for SCP-629 and several other Dr. Wondertainment-related anomalies contained by the SCP Foundation restricted to personnel of 3 slash GOI 386 clearance and above. A correspondence between GOI 386-R and I and the O5 Council led to a vote on whether or not to take the deal as offered, or to propose changes. The vote eventually led to a change of terms which were then sent back to Dr. Wondertainment via a method described in the letter. However, Dr. Wondertainment never responded, even once a follow-up letter was sent. No further attempts at communication have been made. On 4-21-2000, the Little Misters released the album Imagining New Colors which deviated from their usual formula significantly, both in genre and subject matter. While there were hints and references to their status as a children's band the album also explored much more existential themes such as the status of being an artificially created being as in the song Shot Like a Cannonball and questioning their fulfillment doing what they were presumably created to do as in the song Baseline. The album also omitted any promotion of Dr. Wondertainment products as was typical in previous albums. Imagining New Colors also included their first ever instrumental track thought to be in reference to SCP-629, titled Unsung Hero. This song featured a pentatonic motif that the Little Misters would proceed to write into at least one song on every subsequent album. Note, in an interview with the Dear College Odyssey an anomalous publication in the nexus of three portlands Mr. Life, P.O.I. 386120 called the motif the glass motif but refused elaboration. After the release of this album the Little Misters entered a period of infrequent activity performing in only three concerts and releasing four albums between 2000 and 2002 none of which were aimed towards their usual demographic. However, on 6.30.2002 the Little Misters released another children's album titled Mr. Moon Woos the Planets which combined their education-oriented earlier style with their new pattern of weaving a single story throughout the songs. The album followed Mr. Moon, P.O.I. 386110 as he fell in love with each astral body of the solar system which were played by various other members of the Little Misters working from Pluto inwards and ending with the sun. In this album, the glass motif was used in the song Mercury accompanied by lyrics of Mr. Moon lamenting that Mercury disappeared behind the heat of the sun but might someday come back which transitions into the final song The Sun by way of his focus becoming distracted by the object between them. Following this release The Little Misters resumed their pattern of releasing an album every other month However, only every other album released was a children's album and the remainder were more experimental and existential This pattern continues at the time of writing This pattern still holds true even after current events R.A.I.S.A In 2018 The Little Misters made their first explicit mention of SCP-629 at a show during Rock Against the Foundations an anti-foundation music festival put on by a large serpent's hand G.O.I. 19 Subsect with ties to the Slavic anarch scene During the performance Mr. Red Jr. P.O.I. 38611 exclaimed This one is for Brass before the band played a faster and longer rendition of Unsung Hero The Little Misters set ended with Mr. Red Jr. saying To Mr. Brass We love you We miss you We're coming to get you Despite this statement The Little Misters have made no known attempts to reclaim SCP-629 New G.O.I. 386 relations and impact on SCP-629 containment On 6.18.2042 The O5 Council unanimously accepted a more cooperative relationship as proposed by Dr. Wondertainment The details of which are restricted to personnel of three G.O.I. 386 clearance and above The effects of this new relationship on containment are ongoing and have resulted in many newly non-SCP objects continuing to be classified as such until the Records and Information Security Administration can move these files into a new format SCP-629 is one such item Mr. Brass P.O.I. 386-121 previously SCP-629 has been released to the Little Misters After being amnesticized of any classified information he may have gathered while in Foundation custody Recorded below is a final interview conducted before Mr. Brass's amnesticization and release Interviewer Dr. Robert Dorer Interviewee Mr. Brass P.O.I. 386-121 Conducted 7.20.2042 Notes This interview was held in the Site-55 courtyard because Mr. Brass is notably more cooperative when outdoors Begin log Dr. Dorer has placed a handheld recorder on the bench between himself and Mr. Brass to start the interview As the recording begins sounds of Dr. Dorer seating himself can be heard as well as mechanical clicks from Mr. Brass moving into a more comfortable position In the background running water can be heard Dr. Dorer Dorer Mr. Brass Brass There is a pause Faint whirring can be heard as well as breathing from Dorer Dr. Dorer Well, Brass Let's start simple How are you today? Mr. Brass I'm doing well Dr. Dorer Is there any discomfort? Any new developments? Mr. Brass No Dr. Dorer How about emotionally? Anything been bothering you? Anything we can help with? Mr. Brass I'm doing well Dr. Dorer Good, good Well Brass You probably know by the recorder that I'm not just coming to check in with you today news. This is our last interview. You're going to be released. Running water can be heard. All mechanical sounds have ceased. A pause indoors for 8 seconds. Dr. Dorer. As of a month ago, the SCP Foundation has accepted an agreement proposed by the current Dr. Wondertainment. A Judy Papill, if I remember correctly. To enter a more cooperative and peaceful relationship. Bird song can be heard. Dr. Dorer. Part of this new relationship is that we're giving them...you know I don't like to call you this, but...our skips. You're one of them. You're going home. Footsteps of someone passing by can be heard. As well as a far-off conversation. A pause indoors for 12 seconds. Mr. Brass. Really? Dr. Dorer. Really? Pause. Dr. Dorer. Part of the agreement is that Wondertainment is going to go more mundane. Make significantly less anomalous products in exchange for the Foundation ceasing to target their...business practices. I think I heard that that means the Little Misters are going to be able to perform more publicly. Less cloaks and daggers. Most of you can pass as non-anomalous individuals already.  I'm certain a little bit of allowed magic will make the illusion complete. Brief mechanical clicking is heard. A splash is accompanied by duck calls, as ducks land in the water behind the two. A pause indoors for 10 seconds. Then Mr. Brass begins to hum to the tune of I'm Mr. Brass from the Little Misters first album. Dr. Dorer. Brass. Mr. Brass. Hmm? Dr. Dorer. Are you all right? Mr. Brass. I'm doing well. A small pat can be heard as Dr. Dorer puts a hand on Mr. Brass' shoulder. Dr. Dorer. You're going home. Mr. Brass. Really? Dr. Dorer. Really? Some mechanical sounds are heard. After four seconds, Mr. Brass resumes humming. This endures for 18 seconds before Dr. Dorer picks up the handheld recorder and ceases the interview. End log. G.O.I. 386 response. Mr. Brass first reappeared in the Little Misters album for Music's Sake, an educational album about the basics of music theory. Mr. Brass did not, however, play any instruments or sing, instead using the mechanical noises he makes while moving for percussion. This use of Mr. Brass continued for the next three albums, though during this time he did not make any public appearances. His first public appearance was in an outdoor concert on 1-8-2043 in Austin, Texas. The concert was partnered with New Shoes, a mundane charity supporting homeless youth. Mr. Brass revealed his new role in the band as a percussionist, moving his body in such a way as to make clicks and whirs to the beats of their songs. After intermission, however, Mr. Brass ceased to perform in the middle of a song entitled Chris's Daily Walk. The rest of the Little Misters appeared to notice, but continued with the performance until Mr. Brass walked off stage, at which point Mr. Fish, P.O.I. 38619, followed him. At the conclusion of the song by the other bandmates, Ms. Sweetie, P.O.I. 38612, announced an unplanned intermission. The band proceeded backstage, and Ms. Sweetie returned after 20 minutes to regretfully announce that the concert was being cut short. Attendees were informed that their tickets were refundable, but that all proceeds would go to charity. Mr. Brass has neither appeared publicly nor in an album since. Current status. Mr. Brass is known to reside somewhere in Wonderworld, though exact whereabouts are unknown. Current activities of the Little Misters are also unknown. It is thought that Mr. Chameleon, P.O.I. 38613, lives with Mr. Brass and potentially acts in a caretaker role. Dr. Wondertainment has refused to give any further details on Mr. Brass. In 2044, the Little Misters released the album Oxidized, which includes a song written by each member of the Little Misters, excluding Mr. Brass. In digital format, the final track is untitled. However, a pamphlet that comes with a CD purchase reads, Wow! You've just purchased a disc from the Amazing Little Misters. Oxidized is our longest album yet about the existentialism of our own potential immortality, reflecting back on the lives we have led thus far. It is also our most autobiographical album, with one song written by each of our members, even our manager and producer. Buy our whole discography to become Mr. Collector. Buy a backstage pass at one of our shows and become Miss Love. 9 Lost 10, Jr. B-Side 11, Lie 12, Laugh 13, Chameleon 14, The Moon 15, Scared 16, Forgotten 17, Stripes 18, Headless 19, Oxidized Part 1, Life 20, Oxidized Part 2, Death Lesson complete. If you missed the previous orientation, go watch SCP-628, Flute Cops, right now. Or for the complete course, watch this playlist.


Hello everyone and welcome to this week's Product School webinar. Thanks for joining us today. Just in case you didn't know, Product School teaches product management, coding, data analytics, digital marketing, and blockchain courses online and at our 15 campuses worldwide. On top of that, every week we offer some amazing local product management events and host online webinars, live streams, and ask me anything sessions. Head over to productschool.com after this webinar to check them out. Hi everyone, my name is Enzo. I am a product manager at Zalondo. Zalondo is the European fashion leading e-commerce company and today I'm going to talk about user onboarding. So as humans, we create relationships with things we interact over and over again, cars we drive, tools we use, and as with any relationship, first impressions matters. And that's kind of a well understood concept. But despite that well-known importance of first impressions, there's still a lot of companies that don't give enough attention. If you think about it, user onboarding is the one thing that every single one of your users will experience. Once someone has decided to try your application, you get that one chance to get them to your value proposition, right? Or even your ha-ha moment. On the other hand, the poor onboarding experience can really leave the user with a bad impression and can cause an immediate turn. So on the other hand, if you think about it, a good onboarding can differentiate you from your competition. It can even change the economics of the industry you're operating in. So prior to working at Zalondo, I worked for a fintech company also based in Berlin called number 26. And what we did is we did a video KYC to onboard the users. So the users could open a bank account with us by simply doing a phone call with us. This has helped us to lower the cost by 10x. And it also brought a very, very nice experience for the users. In that sense, we managed to open in an industry that was extremely competitive in terms of acquisition. But also, we also managed to put a good experience within that onboarding. So think about it as also a possible way to improve your experience. So in time where the competition for the attention and the loyalty is tough, building that strong connection from the very beginning has become a must have. This is why great product makes great first expression. And this is why I wanted to talk to you about user onboarding today. So I'm going to share the slides I usually present at boot camps, product boot camps, or small product circles. And I hope you guys like it. Please feel free to share feedbacks afterwards. If I miss any tips, it is meant to be very action oriented. So I hope you folks learn action stuff that you could actually directly implement into your project or product or companies you will be joining or that you actually already joined. So user onboarding, what do I mean by user onboarding? When I talk about user onboarding, I'm referring to that moment when a user is unfamiliar with your product to the moment that it will get that satisfaction. So it's quite broad, but I will try to turn it down to the last points, last touch point that you have marketing wise up to the first points of your activation, the first points that you have touch point that you have inside your product. So if your company exists to change the world, the crappy onboarding means it's changing the world a lot less. In that way, humanity is more poor. And literally, your business is actually more poor, because unless people would have actually managed experience, what is your product is about what you're trying to deliver as a value to them. If you Google the onboarding rebuilt impact, these are kind of the articles that you will find out from companies about what the impact of the user onboarding has been. So some of the companies that have changed or rebuilt their onboarding managed to increase by 10% their conversion rates up to multiplied by 2.5 if you look at Keshabi. Here, I'm referring to the conversion from a trial to a paid customer. So today's syllabus, I'm going to go through four steps. First, how do you capture your user's heart within your onboarding? I'm starting with the user's heart and the emotion, because it's usually where people get started with. This is usually what attracts your eyes, makes you do the first click and what entitles you to discover something new. Then we're going to go through the rationality of your customers. How do you get them to sign off? How do you get the sign up from their mind? The sign up from their mind too. Later on, we're going to go through pathing the way. The first two parts are about the pre-sign up. It's about the touch point, mostly in your marketing acquisition. How do you convince them? Point number three is really about how you clean up your funnel so that people can actually convert and start using your product. This is really about the sign up processes. Last but not least, we'll go through aligning the in-app touch point. These are the first touch points usually within your product. They're quite important because this is where you need to manage to make sure that your marketing and your onboarding is aligned with the value that your product is delivering. This is the definition of onboarding. It could be broader, it could be more narrow, but this is a deficient I'm going to stick to today during this presentation. Step number one, how do you capture your user's heart? We're going to nail four things for that. We're going to talk about your value proposition briefly. Hopefully, most of you guys are familiar with that. We're going to talk about context, why it's important to focus on people, and last but not least, your aha moment. Value proposition, let's go fast on this one. It needs to be clear. It needs to be a bit inspiring, not too much so people can understand. I really like the one from MailChimp that says build your brand, sell more stuff. It's straight to the point. We know what you're going to get from that. Make sure it resonates well. Make sure it's very visible because it's what most of the customers will see when they get started with you. Now, more importantly, is the context. Again, MailChimp is doing it right. If you scroll a little bit down on the MailChimp landing page, this is what you're going to find. That image puts you actually in the context. So you see a mobile phone in the background. You see some colorful circles. You see a leaf, and you feel you're in your living room or in your sofa. You envision yourself with that mobile phone in the end. This is very strong because it resonates for human being to see what they could achieve in their day to day using that product. So putting the text around your product is also a very good practice when it comes to the first touch much of your user onboarding. Now, I'm going to give credit to Samuel Ulick, who is a specialist of user onboarding. We'll put together this scheme, which is what should you advocate, should you communicate when you talk about your product. Is it option A or option B? So option A tells you what your product is about. This thing is told a little bit. This is Flower 3000. This is the trademark technology. This is what it does. It's easy to install, blah, blah, blah. Option B is actually Mario once he has eaten that flower. Mario can throw fireballs. That's the good option says this is what you can become. This is what you can do as soon as you have eaten that flower. What is very important when you talk about user onboarding is not to sell your product through features, but rather to sell to the person what that person could become once that person has used your product or used the features. So think about the Mario, what the Mario is. Try to sentence something around it and make sure it's very visible on your first touch points. That is the explanation of that. You're not selling the flower. You're rather selling the awesome Mario doing gadgets. So if you have product, I took three examples of product that I liked around there. Think about what you're making people better at with this product. So every note, for instance, is making people better at remembering things. Intake on at making the business personal and sketch at iterating on designs. So try to phrase that. Try to make it very clear, discuss that with your team, and then feel free to put it ahead and very visible on your early touch points because this is what will resonate emotionally speaking with your customers. Now I want to talk about the aha moment. Why aha moment in onboarding? I know it's a bit counterintuitive. This is because my previous company that I worked for, number 26, managed to put the aha moment right in the user onboarding. So I mentioned that in the introduction we used to have and we still do actually have a KYC which is done through a video call, which means that you could actually open an account just from your seat. People were ultimately satisfied with this sign up and they would actually talk about it. At some point, we even realized that it was a aha moment for the users and that they would actually use, they would actually talk about it to the other customers. A aha moment for Mario would be, oh, I can throw fireballs by just hitting that flower. It's that moment of realization that you have achieved something that you couldn't do before you started to use the product. Great aha moments are rare. You usually remember them. A few of them that I've listed, Netflix, I can rent a movie without going to the video store, Dropbox. I can drag my files into one folder and they automatically sync on all my devices. And one password you can basically have very advanced secure password without even having to remembering them. This is very strong. This is very hard to have one. A lot of people think they have one. They don't. A lot of people are chasing for one for long time and years. If you have one, feel free to write it and feel free to elaborate retroactively what we discussed based on that aha moment. You can also think about multiplying your aha moment. You might have one in your product, but you might have one in the onboarding like we did at number 26. I like that guy, as you can notice, he said that basically if your aha moment is too deep inside your product, you're lost. Try to move it upward. Think of Uber, for instance. Uber, when you open the app for the first time, you can actually already see the cabs and you can try and you can see that they're around you and that they're moving. They're actually the real cabs. It's not a fake map. When you try to book one of these cabs, then Uber tells you, hey, give us your credit card so we can book that cab. The very interesting thing that Uber did is that they really move upward in their experience, the aha moment. You can first already have this hormone secretion before even you manage to book your first cab. This is very powerful. If you have an aha moment, try to move it upward in your onboarding so that people can already attach emotion. Now that we've already captured the heart of your customers, let's see how we can capture the mind. Let's be rational for a bit. Let's list the product, your value proposition, or your SPs. Think about your quality number one, quality number two, quality number three that can be attached to different set of features that you have and think beyond your features also. Think about the security and speed. For instance, a lot of companies have been innovating around security, speed, or even design. Think about Slack. Slack has done a great work, a great job to reinvent a little bit the collaborative communication, but they also did a very, very good job around design. So moving forward, now that you have this value proposition, your SPs, let's see how you can emphasize on them. First of all, our testimonial. They're a very efficient way to establish trust and credibility. They usually come on your website or in the app, for instance, app store, stuff like that. You can also go further. If you think about Intercom, they have a specific page for that, which is called intercom.com slash testimonials, for instance. And they only listed all the testimonials there. So you can actually really push hard on the testimonial if you want. Feel free to be creative. Next comes the transparency. Long time ago, people would say that their website was SSL Encrypted, stuff like that. Now, people want to know if you had some press coverage, if you were featured by Apple Store or the Google Play, and what is the rating that you have. So feel free to put that on your early touchpoint. People are pretty interested into that. Last but not least, the numbers. It's very rational. Show the numbers that put you in a good situation. I like this company, Lydia.com. It's a French mobile peer-to-peer monitoring sphere app. What they do is they have this kind of counter, which is not animated right now, but you have this kind of counter, which is moving and it's matching the number of users that have actually joined and installed the app. It kind of gives you an idea of how many people are using it and it builds interest, right? You're like, if that many people have used that app, maybe it's worth doing it. Social media counters are an efficient and a classic way to also rely on the power of numbers. If you think about it, it's also what restaurants do. If you go to a restaurant and you're one of the first customers, they will put you next to the windows that other customers can see that you're there. And people are like, trust slightly more the restaurant. They don't think they're going to get food poisoning if people are eating there. Ultimately, if you manage to get the testimonials, the approvals, the numbers, you might get to a success. The success is like the holy grail of rationalities. What is that one metric, one thing that you have changed in the life of the people that you can brag and that you can communicate clearly? And if you have one, it's also a very powerful thing. I took the example of Slack. Slack says that they can reduce by almost half the internal emails that you receive, internal emails, not external emails, right? This is a very, very strong value provision. It's even more than a value provision. It's a rational success. If you have one like that, feel free to share it. Again, it's hard to get to one, but feel free to be inspired by something like Slack. Now that we have a clear understanding of the first touch points of your marketing onboarding, let's see what we can do inside your funnel, your signup funnel to make sure that the pass is clear and that people can go through and go and eat your value prep position. We're going to focus on two things. Removing the frictions that slow people down and try to avoid people from drifting away from your signup. So removing frictions. There are lots of things. There are lots of websites still there where you see catchers. Catchers are meant for people not to spam. They are used by websites not to receive some spam. But on the other hand, a lot of people are hesitant or don't know how the catcher works, or a lot of people are failing the catcher even though they are actually humans, right? There is a very interesting study for most where they compare two signups, one with the catcher, one without the catcher. And what they found out is that in the end, they didn't get that much spam. And they were at the loss, a total loss of around 3% conversion just because the catcher was too hard to take or people were just not willing to take a catcher process. So think about stuff that you can remove such as the catcher. Ask yourself the right questions. You absolutely have to ask people phone number. You need people to confirm their email before they sign up to the app. Stuff like that you can start to remove are going to significantly change the number of people that actually make it through your sign up. Now, in some situation, you need to ask a lot of questions. So at number 26, we had legally to ask a lot of questions for people to open a bank account. This is because we were supposed and we were doing it obviously to give the user personal information to the bank regulators. So we had to ask these questions. So we thought, okay, how can we make it less painful? What we did is on mobile, we break one screen for one questions. And we have asked our users, okay, can you take that one page sign up with 10 questions? And can you take that multi-step sign up with one question for 10 pages? And what did you feel was easier to take? What we learned is that almost all the users that we have felt that the multi-step sign up was much, much easier to take, much smoother, much faster. We look at data. It wasn't faster. People were spending more time, actually, to interact with all these CTAs. But in the end, they were very happy. So think about the tasks that you have, the steps that you want to do. Feel free to break them. Also feel free to reshuffle. What we did at number 26 is we reshuffle the steps. We did the LLFDB test. And then we learned what was the highest conversion rate, which order of the steps was driving to the highest conversion rates. What we learned is that, for instance, if you start with the email, you might hurt your conversion rate because people struggle a little bit with the Arab ad sign. So we put it slightly further in the pipe. And we started with the more exciting questions or the more fun questions like, what is your name? What is your hedge? What do you leave? Look at the cart.  So try to bring some excitement and make the engagement progressive. Start with small things, easy things to take. Now, second part, don't let your user drift away. An important topic we have approached at Zalando is the Copenhagen field. Copenhagen field is very exciting. People already come to you because they found a coupon or people think it's cool to have a coupon in some situation. But once you reach a page and there is an open coupon field, a lot of people are actually drifting away. A lot of people are actually opening another tab and searching Zalando coupon whatsoever. At this point of time, you have a massive drift away. So think about whether or not your coupon field should be very visible or if it should be a little bit more hidden in the end. Maybe it will lead to less people drifting away if you do that. About requiring people to validate their email. Now, if you look at most of the great companies from the valley, for instance, most of them don't ask you to validate your emails anymore. For instance, I've been asked by Facebook for the last eight years to validate my hotmail.com email. I haven't done it and they never kicked me out from Facebook. This is because they don't really need that. Don't wait for a user to validate their email so that they're on board. Push them already to the application and if you need to clear your database at some point and so on, you might consider sending reminders and so on. But don't do that in the user onboarding because it doesn't bring direct value, immediate direct value to the users. Within how we can clear the pass now to the sign up, now let's make sure that we have aligned the first touch point so that we reach the highest success of conversion through the sign up. So align the first in-app touch point. We're going to approach three things today. Today, three rules to follow. First, to make your first impression great. Then to make sure that the first touch point can be taken into one seat where the user is and then I'm going to go through a little bit of cutting the steps also in the first, in the beginning of the application. So first impression, make sure that the first impressions ends with a cherry on the top. Make sure that people can get immediate value once they get started. At n number 26, you would get the card ship, you get an iBan, you would get something right away. Think about what is the actual value you can deliver immediately so that people can start to stick to your product. I really like what Buffer did. What Buffer did is that so Buffer is a tool where you can program some social media posts. The first thing they ask you when you learn on their website is to log in through a social media platform. Why is it efficient? It's because in one click, you already have a dashboard. We start to be set it up with your social media account and you can still see how you can program a post and so on. So within one click, Buffer brings you to an immediate value. That's very powerful. Now the one seat. If you can avoid people from having to move or open the app again or do another action, especially in the physical world, to start to get some value, then you should consider that. So at number 26, people were able to do the KYC through a phone call. Like I previously explained, this meant that they were not supposed to face a physical agent. They were not supposed to they didn't have to go to a bank agency so that a person could see the client face in person. This is very powerful because you can actually in the end manage to open a bank account within eight or 10 minutes and this was really unique. So more stickiness and even it was even a hard moment for some of the customers. So think about it. Can you remove things at this point and can you make the action taken into one seat? The seat that the customer is currently at. This is drastically changing your business model. Now, classic, how can you cut some steps? I'm going to take the example of a Google Doc. This is what so a Google Doc is meant to be a collaborative document and what you want to do is you want to basically create a document, have some things inside the document and make sure that some people can also use it because it's meant to be a collaborative platform. So the five steps to create a Google Doc should have been to create a document, to name it, save it, copy the link and then share the link. Actually, what Google did is that they removed the second step. You don't have to name a doc. They're going to take the first words of your document. If you want to change that name, you can change it, of course.  They remove one step. You're supposed to save the doc. This is how you do with Microsoft Word. You don't have to do that anymore. It's automatically saved. Step three, which is to copy the code, it's kind of complex if you think about it. You have to scroll your mouse up to the end, command C or right click, copy. You don't have to do that. If you do one single click, then you have this reminder that says that the link is copied to your clipboard. So in the end, what Google did is they moved away from five steps to two and they didn't sacrifice the power to create a doc. That's very powerful. They brought you to the value provision within a very, very short amount of time. If you have a few touch points within your first application experience and you want to bring someone to a value, think about what are the steps. You can list the steps, bullets by bullets, and then you can think if there are any ways to actually remove the steps to make the life easier for the users. Be careful not to remove too many steps because sometimes the users care a little bit minimum about some of the steps. So ultimately, make sure that these three rules are aligned with your concept of activation. Being the first impression, the one-seat of the steps. The concept of activation, probably some of you are already familiar with, it is what are the actions that need to be taken for the users so that that user is very, very likely to be activated, to be an active user with a great retention that you can also define. I give you the example of Twitter. Twitter has defined that 30 followers is the activation threshold. So what they realize is that if a user started to follow 30 followers or started to have 30 person to follow, then that person will be very likely engaged in the coming weeks. So they didn't push people for the search. They didn't push people to do a tweet. What they push people is to follow the people. So the step that I mentioned prior to that at Twitter meant that people follow other people. So when you start the first time using Twitter, you usually have a pop-up that shows you all the people you are related to or the people you are likely to be interested in and what Twitter wants you to do at this point is to follow these people because they know that this is the metric that is likely to make you activate. That was the case a couple of years ago. I'm not sure if Twitter is still using that, but it's a very famous case just for you to have a rule of thumb in your mind. Like any user problem and product-related topics, make it an ongoing process, your onboarding process, improvement process. Start with something that has an impact and look for the quick wins and make it iterative. Rollout, improvement, repeat. There are three tools I recommend, Tempter.io, Gucha.io and Medalia.io. These three tools can be implemented on web sign-up and at each step of your sign-up, you could actually ask people's questions about what the struggle, what they don't find, if they're about to leave, why they would leave and you can actually start to get some very precise drill down on what people are not successfully doing in each step of your product. These are not mobile SDKs as far as I know. So it's mostly for web, so SaaS product. I'm sure you could find something else, but these are just, again, a way for you to think that you can ask questions at every step of your sign-up and try to drill down what could be improved. So instead of having a list of improvement that I shared with you, actually make your own assumption and find out about these problems. Voila, congratulations. If you follow these examples or if you get better IDs or found anything else related to user onboarding, you probably make your user onboarding much, much better. And congratulations. Again, a short remember of the processes, capturing the user's heart, talk to their mind, cleaning your path so that they can sign up and making sure that the first touchpoints of your application are aligned with that whole value provision. Because in the end, it's not only about pushing people, it's also about delivering against what your promise is. So if you manage to improve the click-through rate on your first marketing touchpoint and if you lied on your sign-up to get more conversion, but then the people don't activate, then it's kind of useless. A good sign-up and a good product feature or a good release is always meant to ultimately have a final good implication or engagement from the users. Thanks for listening. I hope you enjoy and see you soon.


Three people were killed and nine wounded when an explosion ripped through a Catholic mass in a university gymnasium in the southern Philippines on December 3. Police said Lani Odelser Governor Mamantoladeong Jr. took stock of the investigation at the blast site at Mindanao State University and later visited the wounded in hospital, photographs released by the local government showed. I condemned the violent bombing incident that transpired this morning. He said terroristic attacks on educational institutions must also be condemned because these are places that promote the culture of peace. The police said one angle being pursued was possible revenge by pro-Islamic state militants. The blast occurred in Marawi, a city besieged by Islamist militants, in for five months in 2017. The Philippine military said on Saturday they had killed 11 militants, including members of the Dala Islamiya Philippines, a pro-Islamic state group, in a military operation the day before, in Maguindanao del Sur province.


Over the last 20 years Mozambique has been one of the fastest growing economies in Southern Africa and this is mainly due to two factors. One is the hand of the Civil War. The second thing is that a lot of foreign direct investment then poorly in Mozambique. A lot of investment in infrastructure, basic infrastructure, water sanitation but also investment in mining sector. Mozambique has got a lot of challenges. One challenge is in agriculture sector. We have been producing mostly for domestic consumption. With South Africa now willing to get into the biofuel market, Mozambique sees an opportunity to tie the energy market with agriculture, which has been struggling for a while in terms of productivity. Our research show that Mozambique has got great potential. We have got comparative advantage, soil, light, labor but we've got to solve the social constraints. Most of this kind of production, monoculture, often entails big companies with a lot of bargaining power. They involve some sort of resettlement of people with social responsibility components attached and also may demand some regulation to watch those companies in this new venture. You need to get right the system of registration of land so that private investors can access the land without all the controversy that often follows from that. The second thing that we need to get is regulation. We need to look at the regulation, make it simpler so that investors could be attracted to the Mozambican market. The third thing that I think is very important is provision of basic public goods. Companies, investors usually need some basic things, roads, electricity, communication and those primarily supplied by the government. Private sector might invest on top of that for their own specific needs but you have to have basic infrastructure in place. If you can get this right the impact will be massive. Half of people in Mozambique work in the sugar industry so this means more jobs, much more jobs to Mozambique while at the same time providing feedstock for etalon production to South Africa. So this is a win-win situation and the region will win because we're going green. We're reducing carbon emissions.


Hi everybody, welcome to another barns takeout, your daily serving of art. My name is Kaylyn Jewel. I am senior instructor in adult education at the Barnes Foundation and today I wanted to spend a few minutes hanging out with you guys in gallery number four, which is on the first floor of the foundation. We can see that in front of us right here. It's a really great little gallery. There's a lot of different kinds of objects on display here from furniture to metal work to paintings on different kinds of materials. There's different subject matters, all being kind of mixed up together in what Dr. Barnes called ensembles. So let's look at this ensemble for just a second before we dive into the small little painting of St. Nicholas that we'll look at in a second. So the ensemble has some European furniture like the stool in the corner, a little American bench here in the center, a really great 18th or 19th century Qing dynasty painting on silk of some women in a library, which we'll come back to an 18th century French painting of a young girl, a little kind of Northern Renaissance portrait up here, another Renaissance Northern Renaissance copy by a copy of a work by an artist named Albrecht Doer. We've got this kind of later gothic work up here. And then this really wonderful painting by Peter Paul Rubens. If we continue over the door is a really fabulous picture by the artist Canaletto from the 18th century. And then we've got another kind of late gothic Italian painting over here of the Virgin and Child. But the picture that I want to spend some time looking at is this little tiny one right here that's right next to the door. So let's zoom in. And you can see it's positioned on the wall between some kind of a probably a keyhole cover called the sketch in and then a little kind of shovel up above. So let's look at that picture. Here it is. And what we are seeing here is a small little painting that was painted in the sometime in the 17th century, somewhere in Greece. We don't know exactly where, but we do know that it was made somewhere in Greece or in the Greek speaking world because of the inscription that we see at the top on either side of the figure's head. The title that we give to this work is St. Nicholas. And that's what that inscription actually says. Let's zoom in so we can actually see that a little bit better. So you can see here those of you who might be able to read Greek might be able to read that this says Oh Agios. And then on the other side it says Nicolaus. So we are looking at Oh Holy or Oh St. Nicholas is what is being written here. We've got this large halo around St. Nicholas's head. He's wearing a really kind of elaborately patterned outfit. He has one hand up holding his hand in sort of an interesting gesture. His outer garment, which kind of looks like a cape, along with this large, really kind of long tailed scarf that has three crosses on it, singles him out as being a priest. And we know that St. Nicholas not only was he a priest, but the historical St. Nicholas was the bishop of a city in what is modern day Turkey. So in ancient Asia Minor, a place called Myra. When we look at the outer garment, I mentioned the pattern that we have there. So what's most noticeable I think on first glance is this kind of black grid like pattern that sort of looks almost like a net that kind of casts over the sort of cape like garment that he's wearing. If we zoom in, what we can see is that we have representations of folds, of fabric folds here, right? And I think you guys can probably see that. Here's some as well down here. But the fabric itself has this pattern or is represented to have this black pattern sort of overlaid on it and it doesn't really conform to those folds that we see in the drapery. So there's some kind of visual disconnect here from reality and what is being depicted. In his other hand, he is holding up a book and you can see it's got these straps on the sides that are meant to help keep it closed because books like these would have been made out of animal skins in kind of by the 17th century, which we're talking about here. The front of it has a sort of gold and gem encrusted. You can see gemstones that are represented in the corners. These white dots are probably meant to be representative of pearls. So we're seeing a very elaborate book here. That book is probably meant to represent the Gospels or part of the New Testament. And so this is an icon that was made in what we call the post Byzantine period. So Byzantium as a sort of empire really collapsed in the 15th century. And after that, you still have artists, Greek speaking artists, making these types of paintings in the so-called Byzantine style. And so the Byzantine style is very well known for the kind of elongated forms, long fingers, sometimes smallish heads or sort of out of proportion bodies. And I think we can all see that here. If we return back to this hand gesture here, we can see that he has his hand up and this is generally referred to as a gesture of blessing. It's very specifically related to the Christian idea of the Trinity, which is representative of the three fingers that are held open. And then the two fingers that touch, the thumb and the ring finger that touch, are meant to symbolize the two natures of Christ. So this is all a kind of Christian theological kind of shorthand symbol that we have with this gesture of blessing. And St. Nicholas is not the only saint that is depicted making gestures of blessing. You see Christ doing it. You see other saints doing it as well in other depictions. Now, when we look at his face, you can see that the artist here, who we don't know exactly who it was, perhaps it was a monk, we see that the artist here has rendered this face in kind of a greenish cast. You can see the sort of greenish cast on the neck below. And you may have even noticed it on the hands here and the fingertips here as well. That greenish cast is sort of the first layer of painting that these artists would use to kind of stain the painting surface. And then they would paint other layers on top. So they built up the highlights from a darker base. And you can see that, again, when we zoom in here and we look at his face, you can see that these areas of this lighter color have been applied on top of that darker color. And while to us it might look a little strange, what it's meant to do is give a sense of modeling or of three-dimensional quality. He's got a small mouth, sort of long aquiline nose, which is very characteristic of the Byzantine style. And you can see that his eyes are not looking out at us. They're looking kind of off to the side, which is a really curious aspect of some Byzantine-style icons. And I was actually chatting with a friend and colleague of mine named Shannon Steiner, who is a professor of art history at Binghamton University and a specialist in later Byzantine art. And she and I were talking about these kind of side-eye, these cast glances that you see in a lot of these icons from the later period. And they can be sort of strange, and there's no consensus as to exactly what's going on there. Maybe his sort of sideways glance is meant to get us to look in that direction. And we know that sometimes icons like this would be part of a much larger ensemble of religious icons. And so maybe he's wanting us to look to another part of the icon display, or maybe it has something completely else to do with it. One of the things that's interesting about these icons is that they were meant to be conduits to the divine world. So you would pray to St. Nicholas through a representation like this, and then St. Nicholas would then is believed by the believer to relay those messages onto the divine world. Also, when we zoom in really closely, and it's so great to look at this object in such great detail, you can see that there are three holes here. One here, one here, and then one at, oops, one at the top up there. And those three holes are the remnants of what could have been a metal revetment or a metal kind of halo that would have been added to the exterior of this at some point during this object's history. We don't know what happened to it. We don't know exactly what it looked like, but we do know that that is something that that was present on Byzantine icons from this kind of later period like we're talking about here. Now, if we zoom out and return back to the ensemble and try to figure out how it fits into this whole world that is on display here, one of the things that I really find so kind of sort of mesmerizing about this little icon is that hand gesture. I find it to be something that always draws my eye. And it's something that I have noticed when I look across this ensemble, the kind of use of these dynamic hand gestures that we have. So here in this painting by Peter Paul Rubens, we've got the archangel Michael swooping in at the annunciation to the Virgin Mary. You can see this dynamic use of these gestures. We have the gestures of the symbols down below gesturing upwards. And even into a painting that has absolutely nothing to do with Christianity, this Qing dynasty Chinese painting on silk, we can see that there's this really delicate gesture being represented by the standing woman who's wearing the kind of gray garment. And she's inside some it's just referred to as interior scene. We don't know who the artist is. But there is an emphasis on this gesture. We get the sense that maybe she is asking to see an object, one of these pieces of writing that are on the shelves behind her in the sort of maybe it's a library. Again, we're not totally sure. And so when we think about these works that are on display in gallery four, often I've chatted with people and they'll say, oh, well, we're in the religious room now. And I'll say no, not necessarily what Dr. Barnes is wanting us to think about is not necessarily religion, but how artists are representing the world around them and doing so in different ways. So we can see that with our little Saint Nicholas icon here. And we can see that in our representation by this Qing dynasty artist here. So I would encourage you when you come back to the barns and we all go back to the barns, go into a gallery like gallery number four and try to find some of these connections. We're all going to have something different that we see. So thank you for joining me today. I hope you've enjoyed our little little chat and join us for another Barnes takeout. Thanks. Take care.


This is St. Tech, Hawaii, community. Well, hello, ha, and how are you doing? Welcome to E-Botchy Talk. Gordo, the techs are here. The good old buddy Andrew, the security guy. Thought you were going to forget your name. Hello, everybody. I'm going to be here. I know who I am. He kind of slowed down there. He kind of slowed down. Then we got Andrew, the security guy. We got Dieter. Dieter, nice to see you, bud. Dieter, Mr. Gibbon. Nice to see you. Welcome on the set. We're going to talk about the symposium, upcoming symposium for a safer Hawaii, which you're going to be intimately involved with. I think I'm involved with it too, but I'll find out later. Anyway, so grab yourself a chair. Have a libation. Join us for another off-the-scale test. I'm having a powerful water libation. But first, I have my little rat that I do every day. I'm being very thematic lately, a lot on Bitcoin, cryptocurrencies, and so on. But I'm going to talk a little upside, though. It's a kind of rant with an upside. So fidelity investments. You've heard of those guys? Yes. Right? So they now allow its clients to view their Bitcoin, Ethercoin, or Litecoin through their web portal and be able to go directly to Coinbase and see how their investments in Bitcoin are doing. Okay. Awesome. Can they trade back and forth? Not yet. Okay. But the cool thing about this is what, except in Hawaii, because Hawaii, the Department of Commerce and Consumer Affairs shut down Coinbase in Hawaii. So if you have a fidelity account and you want to track your Bitcoin investments, you cannot. Yeah. So can you sue the DCCA for impinging upon your services unfairly? Yeah. So, again, you're not allowed to take advantage of your portal fully because of a state like... The state is limiting my ability to go to Coinbase and track my... Yeah. First of all, I don't have any in there because they wouldn't allow me to invest using Coinbase. So in Hawaii, I wouldn't have a reason to go there because they didn't let me. But I got other places I go. Yeah. So anyway. But it's like they're depriving you of services. Yeah. So and then the other thing they also announced at their conference this year, they're Bitcoin plans. So Fidelity is talking about Bitcoin plans and what they're going to do in that space. Employees can now buy their meals at their restaurant in their cafeteria with Bitcoin. Oh, at the Fidelity cafeteria? That's awesome. You can use Bitcoin to buy your lunch. Do we have that at our iced tea? I don't know. I'll talk to the boss. So anyway, yeah, you should talk about that. And then I've got a couple of local retailers I'll be talking to next week who are in the process and we're going to be setting them up and they'll start accepting Bitcoin as transactions. And what do they sell? They sell... Libations. Libations. Pizza. Great sandwiches. Very well. That sounds like one of our former guests. It's one of our former guests. So that's happening. Anyway, that was my little mini rant. That wasn't even a rant. That's kind of a biggie thing. But I still like getting a jab into the DCCA. I just don't love doing that. Anyway, Dieter. Yes. We always like to learn a little bit about our guests. And so tell us a little bit about the background. So where did you go to school? Well, I... From Trump. Well, I'm originally from California. So I grew up in a beautiful central coast, Monterey. Went to school, Monterey High School, went to college, Sonoma State. After a four-year trip serving Uncle Sam's Navy out here in Hawaii. So I stayed in out here for a few years, went back to California and then came back here post-911. I was in the valley working actually doing computer design software and engineering. I was selling software programs. Unfortunately, post-911, the tech bubble and the Bay Area Crushed and... The Bay Area Crushed. It pretty much imploded. Yeah.  And I found myself out here. Back out here. How long have you been here? Not back out here. Moved out here in O2. O2. Wow. What have you been doing? What have you been doing? Yeah. You should know. Trying to figure that out. I don't know. But you're in the... And we're going to talk about this upcoming symposium, but you've been in this access control security system business for quite some period of time. Well, I've been in sales for quite some time. Security I'm a little bit newer at, been a few years. But I've done a lot of work with high tech and it kind of fit right into my knowledge based on technology. So it's a fun industry, I've got to say. It's pretty neat. It's ever-changing. So it keeps me on my toes. That is for sure. I mean, it's one of the... Actually, I think it's one of the fastest growing, I'll call it modern industries now that I've seen in a long time. You know, cryptocurrency is one of my favorites. That's pretty modern. That's ultra-modern. But what's happening in this space, with the access controls, cameras, the internet of everything, the smarts in the cameras, smarts in the doors, all that kind of stuff, it's really just going through its massive metamorphosis right now. What I think is telling is the fact that we're starting to really bounce up against privacy concern where security and privacy have always had a tenuous relationship with each other. The technology itself has become so intelligent that it's on the point of invasive or not. Those questions are a little trickier today when you have multi-factor authentication and things like that. I'm gathering biometric data from someone to use in a system. So it's interesting. And those are the discussions that I find interesting. Yeah. And you're in the Fed space. So you're seeing it from... Now when you say the Fed space, is that DOD, or is that federal government, or all of the above? All the above. All the above, yeah. So they look at it from a different perspective than you would say the John Q. Public. I would think. They do. You know, currently today it's kind of interesting because the Fed is going through a change as well. They have new directives on how they want to secure their bases. In fact, with the new DBIDs that just came out for the gates going on a biometric system. So the Fed space traditionally, you know, access control was kind of like, I'm going to punch in my key, I'm going to open the door, and it's changed a lot. It's true. It's changed from multi-levels where, you know, from what we call a secured, what we call a SCIF, which is a secured top secret space where you have an X10 tumble on the front to get in to now where I present my credentials at the gate, or I present my credentials at the door, and it actually tracks who I am. A picture of me will pop up, so they will know me just to get into a door. So it goes all the gamut today, so it's really, really pretty interesting where that space is going. Well, you know, without getting into divulging top secrets or any of those kinds of things, I mean, there's all different entities within the federal space. I mean, all the different branches of the military, and there's the federal governments themselves. Do they have one ID credentialing system that allows them to go across all the different disciplines? Well, for the DoD, yes. The DoD actually has what they call the CAC. The CAC card. So it's a CAC card. It runs on the Deer system. There's different databases to go through there, and it's actually a smart chip now, so it's changed a lot. But other areas within the Fed space, they have their own version of the CAC. So like the FBI has their own version of the CAC, the difference, like... The CIA probably has their own. I don't know. I can't talk about that. Can't talk about that. Well, the executive, so as public knowledge, the executive branch uses PIV. Yeah. Okay. So PIV, right? PIV 201 compliant. Yeah. So, and then the rest of these other cards for other agencies outside of the executive branch are PIV compatible, PIV interoperable, PIV all kind of, all kind of flavor. You and I played with that for the city for a while, remember that? Yeah. So I remember, and I think it was good for our viewers to think about this, is that you work for a company, whether it be a bank or a tech company or whatever, they've given you a credential that you can or cannot use to get in and out of certain doors. And there's just a plethora of different ways that these are all managed, controlled, operated, and so on. There's no common integrated piece, like there's iPhone, Samsung, all the different players, right? They all run a little bit differently. Now you've got all these access cards all running differently. Yep. Well, someone more secure systems than others. And that's what currently is the conundrum with the federal government is standardizing on single areas. So I can tell you right now, if I were going to go to, let's say, PAKOM to Compact Fleet to the Marines, I'm going through three different access control systems because they're, so it's not a standardized access control system. So it's a question of getting, getting my credentialing to go across all platforms. And it's, and it's difficult because I may have one company that's still using old Magstripe technology. I may be using another one that's using iClass technology, and I may be using one that's actually using PIVClass technology. So it's, it's tough to, to kind of do it because there's no, there's no centralized directive saying you must standardize on all this right now today, other than some other standard saying, hey, we want you to use ODSP, we want you to use FIPS 145-2 encryption. And then after that, it kind of falls all on your own. So it's kind of like the battle. I wonder if the millennials know this when they had beta and VHS, right? And then, you know, VHS1 became the standard, but then who has a VHS now? And so then, you know, but there's still VHS type recorders up there to this day. Some non-fed or whatever organization. Well, these guys are actually recording video on tape. Yeah, analog tape. Today. Today. Well, it's less lossy. So digital always has lost, you know, with the video that people don't often think about. So sometimes there's reasons for that analog recording. The, I think another interesting facet that you sort of touched on is that, you know, the, the, the executive branch, the federal government's a lot better about driving its requirements from a risk assessment perspective. Right. And so, you know, the, they really look at the, the level of protection that asset needs. He mentioned the skiff, for example, which is going to need the highest level of protection. So, you know, you don't want to spend a whole lot of money securing 30 doors around the outside of a building when there's only really one room that's important. So you secure that door because the expense is higher. And the, the level of credentialing, the level of technology that goes into those credentials is also more expensive. So, you know, a PIV card is, you know, somewhere a little south of $200 per car. Yeah, for, for a batch, right? So our, our commercial grade eye class, which you mentioned, which is still a different type of technology, yeah, an eye class credential might be a couple bucks. Yeah. So, you know, there's, there's that piece of the industry that also is trying to align itself with what we would call best practice, but it's not always the best practice to go spend, you know, $200 per car for you. Okay. So there's this class, right? Then there's a PIV card. Yeah. Yeah. And this is a, this is a des, a desfire card over here. This card can, this card can do desfire as well. Yeah, yeah, yeah. So that's a, that's the back end. So when you say OSTP, open supervised device protocol. Which is one of the first in the state to re-roll that. Yeah. So that, and that's the newest. So we've gotten rid of that Wagon protocol, which we couldn't protect with the OSTP. We can actually protect that. Now we have a client that's actually running on the first in the state, running on the state. Well, this, the nice thing here, this one also. I think you need a new one, it's kind of free. Yeah, this guy, this guy can run some, some cryptography between the actual card and the reader as well. So it's a little, there's a little more. It isn't always used, but that's another piece of the puzzle. So. But that's the, that's the, and that's where we, and this, when the second half of the show, we'll talk about the symposium and what that's going to get to people. But I think, from the viewer perspective is that, that there is a lot more to this than what you, what you, you think when it comes to protecting you, your family.  And I don't care if you're going to a big box store or wherever and you're buying this stuff off the shelf, you better make sure you've secured it and it comes with instructions on how to secure it itself. How to lock it down, how to lock it down. Like cycle management pieces.  Well, maybe you just opened up your entire house. Yeah. To some extent. I'll touch on that a little bit in the security I think I've got a little advice on that piece of the pie. So what we'll do is, and we're coming up probably on, believe it or not, the first half of the show is almost over. OK. And we're going to go. I think we'll let Dieter talk on the next hand. OK. OK. That's it. I'm out of here. I'm just invited here. Just invited. We'll let Dieter talk. He's the pretty face today. Am I talking too much again? No, it was me. OK. Nice recovery there, co-host. Anyway, I'm going to go grab Angus. He's got something he's going to rant about. Oh, that's right. He is in the house. We'll come back and we'll talk about the upcoming symposium on Safer Hawaii. OK.  This is Think Tech Hawaii, raising public awareness. You're watching Think Tech Hawaii, which streams live on thinktechhoaie.com, uploads to YouTube, and broadcasts on cable OC16 and O'Lello 54. Great content for Hawaii from Think Tech. Freedom. Is it a feeling? Is it a place? Is it an idea? At DiveHeart, we believe freedom is all of these and more, regardless of your ability. DiveHeart wants to help you escape the bonds of this world and defy gravity. Since 2001, DiveHeart has helped children, adults, and veterans of all abilities go where they have never gone before. DiveHeart has helped them transition to their new normal. Search diveheart.org and share our mission with others. And in the process, help people of all abilities imagine the possibilities in their lives. Aloha. My name is Steven Phillip Katz. I'm a licensed marriage and family therapist. And I'm the host of Shrink Wrap Hawaii, where I talk to other shrinks. Did you ever want to get your head shrunk? Well, this is the best place to come to pick one. I've been doing this. We must have 60 shows with a whole bunch of shrinks that you can look at. I'm here on Tuesdays at 3 o'clock every other Tuesday. I hope you are too. Aloha. Hey, welcome back to Think Tech Hawaii. This is Hibachi Talk on Wednesdays. We're talking about Symposium for a Safe for Hawaii. But for the security minutes today, I just wanted to remind everybody, there's been a lot of updates today, specifically to a lot of cameras. Possibly 10 million IoT devices have been a known vulnerability in GSO protocol. And they call this vulnerability devil's IV because it really grows and it really spreads. So make sure you're patching your video systems, your camera systems, inquire with your vendor or your manufacturer if they've got a patch. If they've written a patch for that, there's plenty of them that are out there today. And make sure you get those updates done. That's a part of good life cycle management. And you need to take care of it. All right, Angus, what's up, buddy? Good to see you, man. Hey, how you doing there, lad? All right. Hey, how's your Bitcoin doing? Mine has already gone up like 35%. 25% per week. Yeah. That cheap sucker girl never gave me any. He gave me some. Yeah, well, I got a one up on him. Hey, Dita, how you doing, lad? I am doing fine. How are you? I'm going to show what I got here. Look at this. This is awesome. This is really cool. This is my new Bit Card. Bit Pay Card. Tell me about it. It's a Visa Card. This is my gadget of the week. It's my Visa Card. It's got Bitcoin on it. But I can go to a restaurant in the store and use this to buy groceries. And it pays at US Cash. But then it's my or credits my Bitcoin account. OK. So that's awesome. So I got Bitcoin. Thank you, DCCA. And I got my Bitcoin. So you've gotten around them. I've gotten around a lot. And I got it on a Visa debit card. They collect the money off the payment anyway. So they're happy to get their cash. They're going to get their GET. Yeah, yeah, GET. So they get their GET. But guess what? I get to use my Bitcoin to buy stuff. Right on. So there. That'll teach you. Good on you. Yeah, look good on me. Very good on me. Anyway, that's my guess of the week. Check it out. Check out BitPay. Check out the BitPay wallet. And check out the BitPay Visa Mastercard. Or Visa. Visa Mastercard. What am I saying? Yeah, Visa debit card. I cannot think. My brain's in neutral. Anyway, like we see it in every one of my segments. Segments. But you're in game. Reaver, AV. Hello. Ha. Angus. Angus is just what you get. Some kind of card that goes to Bitcoin. Check out Visa. I think he was using it already. Yeah, I think he might have been at the local live-action. Pretty good stuff. Anyway, we're back with Dieter talking about symposium for a safer Hawaii. So tell us a little bit about the show. What's the deal? Well, we have an amazing symposium. And primarily what we're talking about is how we can help Hawaii go to a safer place. So we actually have four sessions. But I want to talk about mine first. And I'll talk about the others three. So we have a federal government session. And primarily what we're going to be talking about is NNN encryption. Oh, SDP. Sorry, I've always had a problem with that word. And we're going to talk about how the federal government can move to more FIPS 201 compliancy as well as 140-2 for NNN encryption. And to keep, basically what we have today is that everything is electronic today. Everything, there's ways to skim credentialing. There's ways to cheat systems. And what we want to talk about primarily to the federal side is like, hey, what can you do to help prevent this from happening? What can you do to move forward and change the way your access control is? And in fact, I'm very happy to say that we have a great keynote speaker. We have the assistant agent in charge of Hawaii for the FBI, Tuanyin, who's a cyber expert. And who's been a guest on Avachi Talk. Who's been a guest on Avachi Talk. Who's going to come and who's going to talk primarily to the people in the federal side about what they can do to protect their access control, protect their systems, and keep themselves safe. And it's like I just like to say one of the things I love to get to do is I get to protect the people that protect us. So that's great stuff. What's Gordo? I see Gordo's name on there. We're going to skip past that one. We're going to go to the other two. So first of all, let me tell you the first two days. So the first day is going to be August 29th. And our first session is from 8 a.m. to 11. And then we're going to have our second sessions from 12 to 3. So the first session is going to be all about advancements in technology and access control in the commercial space. OK, so banking, retail, critical infrastructure, all on those lines. Yeah, utilities, all on those lines. There's so many. There's so many. The list can just go on and on. But you know what I mean. That's a big session. It's a big session. So part of what we're doing is why you want to get away from 125 kHz proximity cards, why you want to get away from magnetic strike cards, why you want to move into the new areas with Desfire, with COS, with PIV class. You just feel the learn about all those things. And you get a chance to learn about that. So the next one is going to be focused on the health care sector. As you know, probably one of the biggest employers in the state is the health care sector. I mean, you have Queens, you have HPH, you have the Kaiser, state hospitals. A lot of various. So part of it is, and part of it is how do you protect yourself across the board with access control? How do you protect HIPAA? How do you get your high tech compliances? So how do you ensure that your facility is secure? Especially in something like a hospital where there's people, you've got people, clinicians, the public, wandering throughout this enterprise. Pharmacies, so pharmacies are high crime law, right? There's an opioid addiction problem out there, and there's a lot of things going on in health care. Crazy stuff. And the other side is to try to help protect your PII, your personal information out there. How do we do that? HIPAA compliancy? So on the speaker for both those sections is actually going to be the James Cruz, who's with the Department of Homeland Security, can talk to a lot, very knowledgeable person, is going to talk a lot about what Homeland Security does and how it can help support both the commercial industry and the health care industry. And also just the changes and what commercial needs and what health care needs to help protect their data. They've been funded. DHS has really been funded to reach out into some of these more regulated industries and help them with audits and things like that. So that's really powerful. And a lot of people don't know about that. They're actually looking at the blockchain. Yeah. Exactly. So as part of the health care record management and security record. Yeah, which they will probably adopt. Adopt it. It'll be the Ethereum one too, I'm predicting. Nice. This is a one day or two days? This is the first day. So it's two days. So we have the 29th. And now we're going to have the 30th. So just to let you know, the first session includes breakfast on the 29th. And the second one includes lunch. I was going to ask you a little bit later who can attend. But since you're offering up food, we'll ask that now.  Let's say you're opening up a retail shop tomorrow. How am I going to secure my space? Shopping center. I mean, anybody along those lines, please come down for that session. Going to be very informative. Obviously, health care, we are looking for more people that are within the health care industry.  We love to have you. And I'll tell you a little bit at the end on how you can register and who you can call to get there. And we'll get you going. So then on the 30th, we have the federal government session, which I talked about, which is from 1030 to 1230, much has been included. But then probably the best session that's going to happen is the A&E consultant sessions with Gordon Bruce as the keynote speaker over there. Yeah, you notice you put me at the end when everybody goes home. Oh, sorry. Well, no, they're not going home because I think we're going to do an open bar. No, I'm just kidding. On Gordon's cap. I'm noticing that's at 1.30, so we're going to have to rush out of here to get down there and kick off your keynote. Is that on Wednesday? That's on a Wednesday. It's on a Wednesday. All right, I have that on my calendar. I hope so. I'll drag you off the stage. I didn't do any of the planning on this. So, but so Gordon, what are you going to talk about? I have no idea. No, I'm going to talk about, I'm going to talk about my experiences in the field and also going to talk about things I see happening in the future. I'm going to do a little bit on the blockchain and try to explain how that will work in this space. So it's not going to be about the Bitcoin purse piece, but the underlying foundation behind it and how that that'll be start to get incorporated. Yeah, for every transaction. For every transaction that happens. Include going in and out of a door or taking a picture of you going in and out of a door or any of those kinds of things. So I'll talk about that as well. So how much is this? This is $3.90 free. Oh, $3.90 free. Yes, $3.90 free. And how many seats are available for people to attend? Well, right now we, I believe- About 50 per session. We've got 50 per session. I know that we're half full on the commercial and on that side. So that's a total of how many people? A couple hundred. A couple hundred. 200 people? 200 people, where's it going to be at? It's going to be at the Pacific Club. Oh, parking is awesome. So it's a great parking. It's always a good venue there. It's been a few years since we did one of these down there. So you're going to take over the place then. You think? You're going to have 200 people per day? No. 50 at a session. So 50 in the morning, then a different group of 50 in the afternoon. Oh, so you're going to break them up into four into quarters? Yeah.  Well, you have to register for all four. It may make you have to select your primary and not allow you in the other. We'll see how full it gets. OK, so all right, because that was my little four. Yeah. OK, because I have people I want to invite. Definitely. So I got some clients that I think would be great if they went. Sure. So let's talk about what number you need to call to get there. Yeah, what's the number? We want to go to- so RSVP, you want to call<PHONE_NUMBER>. So 836-4094. Or you can go online and go to www.istex.net. How do you spell ISTEX? I don't think that'll help you. No, that's not it. What is the website? You can go to our Facebook page. Our Facebook page. Sorry, what am I saying? ISTEX is your website. That's the website. There's some of those event rights for the individual sessions. You got some event rights and so on. Or you can just email us at Hibachi Talk. Yeah, or call the office or whatever. Call the office, so sorry about that. Yeah, HibachiTalkitoutlook.com. So email me and we'll get you on the invitation. We'll get you on the invitation. I'd give him my email, but it's a little too complicated. So absolutely, so welcome to- we'd like to see everybody there. It's going to be a great session. Go great sessions. And the one great thing is that if you ever wanted to know something about security, this is the time to kind of ask. We'll have panels as well. So it's not just single- we'll have multiple speakers there, as well as panels. Yeah, we're going to close out with a panel setting down there. People will get a chance to interact and see what's happening within their particular industries and things like that. You can interact with your peers and ask, hey, what are you doing? What do you have today? So it's a great time for people to actually see who their peers are and have those conversations. I don't think anyone's done one like this. Not on this magnitude. And typically not the panel sessions. You know, we've got enough expertise coming in. We felt a panel would be valuable as well. So we'll have some single-speaker stuff to put out, kind of put the information out there and get the wheels to try and then we'll jump on the panel session. Have some Q&A. So August 29th, August 30th. What time does it start in the morning? 8 AM for the morning sessions. For the 29th and 10 30 AM for the 30th. For the 30th, yeah. Yeah, the feds got to sleep in. They don't get up early enough to make it down. You said it for them. I didn't say anything. Watch your IRS phone call come in tomorrow. Anyway, I want to say, Dieter, thanks a lot, man. It was awesome. Great to have you on the show. Yeah, thanks for coming down. Thanks for inviting me. And no good effort goes unrewarded. You are now number 129 in our series of autograph solo cups. Nice. Please do not lose that. I will not. And we'll keep it in a safe place. That's a lot of Bitcoin into these things. Anyway, I'm very one-tracked lately, aren't I? Anyway, we want to thank everybody for watching the show. And this is really important stuff. And watch for this symposium. And again, if you can't remember everything, just HibachiTalk at Outlook.com.  Anyway, like we say at the end of every show, how you doing? How you doing?