in Hawaii with Dennis Islaki on Think Tech Hawaii. Today we'll be speaking with Jill Tokura, candidate for Congress in a second congressional district representing the neighbor islands and rural Oahu. Jill has been in the state Senate and has been a candidate for lieutenant governor but now has changed the race. So she can say Jill went up the hill. So welcome back to politics in Hawaii on Think Tech Hawaii. Thank you, Dennis. Please tell us what's going through your head in this race for Congress. Well, you know, that's an exciting time right now. In fact, right now I'm on the island of Kauai. I think the last time we spoke I was also on Kauai. So definitely it's been a whirlwind since we announced our candidacy for congressional district too. On Mother's Day it was just basically a week ago and one of the big things I did commit to was being present and listening and so made a commitment to be on every island within the first 10 days of announcing. And yesterday we were on in Kona. Today we're on Kauai. Wednesday we'll be on Lanai. And Thursday we're gonna be on Maui and next week Monday in Hilo. And so really just making our way throughout congressional district too which as you said is all of the neighbor islands and rural Oahu where I live and really taking the time to reach out to people, listen to their hopes, their concerns and really how are we going to really fight hard for our families to make sure that they have a strong voice in Washington DC there to make sure that we can create a future for our kids right here in this place that we love. Yeah, thanks. You mentioned you're out listening. So what have you heard so far? And you know, what is it talk? You know, we've been out there just talking story, listening to folks for the last eight months honestly and communities literally from Hilo to Hanalei. And one thing that's really resonating is people wanna have hope that, you know their children and themselves will be able to stay here in Hawaii and not just struggle to survive and get by but to really thrive. And when it comes down to it, the big concerns that exists in every community are the cost of living. Housing, you know, the fact that when you take a look at a starter home for young families, it's over a million dollars. And oftentimes, you know, someone else might come in offer 20, 30% more than asking and pay cash and they feel completely priced out of this place that they call home. You know, the fact that gas, no matter where you are in our communities is so high that folks are having to think how often can they afford to work based on their commute and the cost of the commute? Well, that's absolutely unacceptable given folks need to have one, if not two or three jobs to be able to keep that workbook for their head and feed their families. And so we're seeing a lot of impossible choices. But I think what's so positive as well at the end of the day is that there is a undeniable hope that things are gonna get better and families do have a commitment to wanting to be here. And that's why I think it's just so important that with everything that we do, we know that it's gotta be about putting families first and families in a fighter that isn't just going to advocate on their behalf but understand what's at stake in the urgency, you know? And our family is no different from any others as well. And so definitely, you know, as I look at our two young boys I see the urgency and I feel the urgency that a lot of mothers and fathers feel out there right now. Yeah, okay.  I wish I had a magic wand. I'm still looking for that one. Yeah. But, you know, they say they need money but they come across businesses every day. A lot of them are looking for workers, you know? They cannot find workers. What do you think about that? You know, there's definitely a labor shortage that we're experiencing not just in Hawaii but across the country, right? They're calling it the great resignation as a result of the pandemic. And I think what we've really got to start focusing on is how are we helping to support our children as they go through our public education system to really be able to attain those jobs of the future that are gonna give them the quality of life that they want to be able to live here in Hawaii and have that home and raise that family. And in many cases, I think those jobs that we're talking about for our children don't even exist right now, you know? But they are very viable in terms of being able to diversify our economy here in the state, knowledge-based industries looking at technology, looking at data science and so many other fields. And it sounds like a bunch of words but the bottom line is we know where the future is taking us in terms of, you know, innovation and all of these different things and we want our kids to be first in line to get these great jobs. Hawaii is in a pivotal location given our geography and given our socioeconomic makeup and our diversity and our uniqueness. I think we've got to make sure our education system is preparing our children to be on a pathway to take those jobs and to be able to afford that kind of quality of life that we want for all of our kids. And I notice, well, my generation is different and I get to work through high school and when as soon as you graduate, you gotta work or go to school. But I see a lot of kids nowadays they, you know, you're two after graduating high school they're still without a job or not even go to school but then they all want to get some computer related job.  They're better go wash dishes. It really is though. It is about, you're absolutely right. You know, when you talk about the skills that are going to be necessary to take a lot of these jobs, but the interesting thing will be if we take a look at what's been happening with the last few years as well. And even before the pandemic, it is really about also helping to upscale and reskill a lot of workers in the workforce now to be able to take on different jobs that are also in high demand. Yes, you have retail jobs and you have hospitality jobs but there are so many jobs out there that would really be able to provide higher wages and a pathway to go up in a career ladder as well. But perhaps you've got to go back to school or get, you know, some degrees or certificates to be able to really attain that. And I think it is about creating a solid P20 educational pathway from the youngest little babies to post-secondary education that makes sure that no matter where you are in life or they're just graduating from high school or you're maybe rethinking your career, you know, midway through life that you're able to look at that on-ramp and that education as a way to better yourself and get a better job and quite frankly, add to the diversity of our economy here by being ready and skilled to step into it. Yeah, thanks. You mentioned, you know, housing, a lot of homeless and federal level to get the income housing tax granted. I think you called invisible homeless or something to some people called transitional or whatever. What do you think is a solution or something? Yeah, there's no, yeah, there's no, there's a solution that I remember the last time you had a conversation about homelessness and about the state of housing, you know, here in Hawaii.  We do the point in time count and we take a look at the number of folks that are unsheltered and homeless in our communities. But the reality is, as people struggle from paycheck to paycheck or experience certain types of economic impacts in their life whether it be medical or job loss or whatnot. So many are literally just one toe away from being homeless themselves. Living on the good graces of friends and family that will allow them to sleep on a couch or park in front of a home. And really it's about how do we help prevent them from falling into what could be, you know, a permanent state of being unsheltered. And so I think there's a number of things that we've really got to do. One thing I would point out though especially the federal level did that really I felt helped to ease some of the pressure families were facing in terms of being able to pay things like rent and food and, you know, medicine and health bills is the childcare tax credit. As you will recall last year, you know, families were able to get it in increments every month. And when I was working with service providers and families on helping families not get evicted and get some of that federal money for eviction prevention and utility payments, you could literally feel a lot of the pressure easing off when that childcare tax credit kicked in. All of a sudden when you had a, even a small consistent source of income coming in, they could pause for a bit and breathe a bit and think about, hey, should I, am I going to be able to pay a little bit more of my utility bill off this month? Can I afford to pay my rent now because I've got this additional income source? And so I really think that that is a huge benefit and potential relief for families that are struggling, families that could potentially be right on the brink of being homeless to those who have literally fallen just off. I need a little bit of extra help to get back on track. I think we've also got to look at the varying levels of where support's needed. You know, we've got to make sure we've got inventory of workforce housing available in our communities. We talk a lot about affordable, but the reality is when we take a look at a lot of the affordable rental projects and units out there, they're not affordable for a lot of our families. They fall in that gap where they're not making enough to really be able to afford these units and cover all of their expenses, but they're not poor enough either to qualify for a lot of the other housing options available. So I do think we've got to look at increasing inventory of workforce housing available for workers that are essential to the needs of our community, you know, whether it be in our schools or healthcare systems and government and other jobs as well. And I do think that there are programs that we've got to be more aggressive and seeking support from at the federal level in terms of providing subsidies for families and assistance with things like rent, mortgage and utilities, especially now. Lots of these supports are gonna end soon. There is a cliff that comes with all of these different federal acts and federal supports, but the reality is we are just not out of the woods yet when it comes to our economy. I know it was a banner year for the legislature and at the state in terms of the money that we had, but for most families out there, the struggle is still very real. And it is about how can we know where those pain points are and work together at the federal level, the state and the county level and with our private partners in the community to really be able to help people kind of bridge a lot of bridge this time and get to a point where we are recovering as a community, as an economy and as people and families. Yeah, like you said, we got a lot of money this year because it's federal money. So, they may not be buried, but we got to look down the road, look at the working class of them. So they don't transition into the other category that could need these handouts. I think we got to look at programs and think how all the conditions you put on the working class. Well, working families a lot, right? As we tend to fall into a gap. That's why I was always very supportive of things like the earned income tax credits that really support families and individuals that are working out there, but still struggling to get by. We have a lot of different programs that support those that are very vulnerable, which we need to do. But the reality is there's a lot of people that are working one, two or more jobs still really struggling to get by right now. And so what are the basics that the federal government can work with the state to be able to deploy immediate support to? Whether it's food programs and feeding programs, whether it's things like assisting with childcare, some of these, as I mentioned, housing support. There's a number of different things that again, we can work together amongst county, state and federal agencies to be able to really help our working families and workers be able to make it. Yeah, recently you're in Washington, D.C. And I'm sure you met with our senators up there. And was it when they were discussing role, B-Wave, and anything to say on that? Yeah, so I was in D.C. a few weeks ago to meet with a number of different organizations, in terms of my run for Congress and it just happened to be at the same time that the leaked release as to the Supreme Court decision on Roe v. Wade came out and found myself two blocks away at my hotel room at night completely angered and incensed at this violation of rights and walked to the steps of the Supreme Court at midnight to join hundreds of others, angry, defiant, but quite frankly inspired as well. The fact that so many from so many different walks of life felt so inclined to just come together and raise up arms and have voices heard at the fact that women's rights and the ability to make choices about our body, this is a human right, it's a basic right. And I will not have it that my nieces, that our daughters and granddaughters will have less rights than what we've had. And it's a fight that's been going on literally for decades and quite frankly, it's a stark reminder to us that the fight for rights and freedoms never ends. Yeah, talking about women's rights, you mentioned looking up to Patsy Mink and what she has done. Talk about what do you think about Patsy Mink? Oh, you know, they broke the mold with Patsy Mink. That's the reality. And you and I were just talking about the fact that in June, it's gonna mark the 50th anniversary of Title IX, which is now named after Patsy Mink. I mean, who would have thought it's already been 50 years, but think of literally the generations, the absolute generations of young girls who had a chance thanks to Patsy and the fact that she knew that she had to stand up for her daughter, for all of our daughters to make sure that they would not face the kind of discrimination and unjust treatment that she did, right? Equal rights in the eyes of the law. That seems so basic. That seems so common sense right now, but what she did was absolutely revolutionary at that time. And I think it's incumbent of all of us who have walked through that door that she's opened, whether it be for sports or academics or anything, that we keep that door open and we fight to make sure that we keep moving forward and we break through those ceilings as well. And so, yes, absolutely. You know, Patsy's been an inspiration to me as well as so many countless others. And I remember, you know, she was the reason I joined the Democratic Party, you know, going out to rally, hearing her speak and just wanting to be a part of something bigger than myself and that's what she inspired us to do. And, you know, just recently, I was reading a book to my son's school, my old alma mater, Carnegie Elementary School, and it was about Patsy. And it was a real reminder to me as I sat there in front of my old kindergarten class that Patsy was a mom as well. She wasn't just a trailblazer and a huge fighter. She was a mom. She was a mom who struggled with guilt and balance all the time, whether it was Title IX and having that, you know, survive and her daughter and needing to be there for her. And to me, that was just such a poignant moment for that realization that what made her so strong, what she really brought to the table was also the fact that she was a mother who was fighting for her daughter and for her families. And she knew exactly what they were going through because she was going through it herself. And I think that's such an important perspective that we have in our Congress as part of our congressional delegation for Hawaii. And that's one of the big reasons why I'm writing for our families to put them first. And because, you know, at the end of the day, when I look at it, our family's just like so many of their families right now, just hoping that our kids will have a chance to stay here in Hawaii and call this their home. As I remember giving their passionate speeches, it's funny because recently, I've seen some of Maisie Hirona's, Senator Hirona's speeches, he's pretty passionate too as he shows it. Yes, absolutely. Yeah, I think we share some of the values. Changing subjects, I think last time we spoke about agriculture, the state level and local and state level. Any thoughts on how you take it to the federal level? Absolutely, in fact, I was just visiting a farm in Honolay and talking story out there. And I think especially when it comes to agriculture, whether it be supporting farmers or ensuring that our people have fresh food and access to food to eat, that's an important committee and jurisdiction that Congress has. And they're coming up on the Farm Bill Reauthorization in 2023. And a lot of it is making sure that we fight for our farmers and the commodities that they grow here in Hawaii and make sure that's included in any reauthorization measure. Support for agriculture has to come from all levels and there's a lot that the federal government can do to really enable our farmers to survive, to be able to comply with a lot of even the federal requirements that have been coming down and resources and support that they need every single day, whether it's to deal with invasives, pests that they're dealing with or other issues, natural disasters, what not. But farming's not easy, as you all know, Dennis, it's definitely a labor of love and we are so grateful and indebted to our farmers and our ranchers and producers for really being able to provide that food that we have on our table. We've got to in turn turn around and support them the best that we can. And so I do think that especially with a lot of the different acts of Congress coming up through authorizations that we do, it's about listening first and foremost to our farmers and our ranchers about what support and help they need and making sure that we've got them, we fight for them in Congress and bring it home. Yeah, thanks. Yeah, our culture is very dear to our hearts. One item that our other congressman is keep talking about is the Jones Act. You got any thoughts on that? Well, you like controversy in your show? Yeah, yeah. I support, I am a strong supporter of the Jones Act. You know, and I know Congressman Case has introduced legislation in the past to make amendments to the Jones Act and other things, but I am a strong supporter of the Jones Act from a national security perspective and prospecting our jobs of American workers. And so that might be one area where I agree to disagree with Congressman Case, but I believe at the end of the day, it is what's best for Hawaii. In a different level from moving to the state, once again, we got foreign affairs, with all the things going on, being in the Congress, you'd have to deal with all of that, you know, any thoughts on what's going on around the world. You know, I think we're in a period of huge transition on so many different levels, whether, as you mentioned, it's foreign affairs, whether it's economic affairs and stability of our own country, whether it's even just looking at how we deal as a country with civil and social unrest, discrimination, you know, acts of hate and violence. It's discouraging and it's heartbreaking to read the news many days and just see the kind of violence that's going on in communities around our country. And quite frankly, honestly, even right here in Hawaii. And I do think it's time for us to be able to stand up as leaders and come together and make sure that we're setting the right example for our kids and that we're doing right by them as well. You know, I think that is incumbent on Congress and DC is to set the example and walk the walk. I think that's the kind of leadership we need right now, strong leadership that gets it, but it's not about petty differences and partisan fights. It's about helping this country get through this period of very tough transition. What we do now will make a difference for generations to come in terms of how we work through these struggles, whether it be foreign affairs or domestic. And I think that's why even more so right now we need strong leaders that understands that families, workers, people, communities need and put that first and foremost on the agenda. Like, you know, following up on foreign affairs, in particular, Ukraine. Right now we basically, I guess we're doing some training, but sending a lot of money over there and the other thoughts on that area. You know, definitely, I think when we take a look at the situation in Ukraine, the humanitarian support that is required because at the end of the day, people, people are hurting as a result of this and we cannot as a nation stand by idly and allow that to happen. And so I think the humanitarian support that's going in needs to be sent there and needs to be continued as well. And I think the real key, especially for the congressional delegation for Hawaii is helping people in Hawaii understand the connection that what happens across the globe matters here in Hawaii. And not just because the gas gets expensive or other things, but the fact that, you know, national security, we have a role to play in it and things that happen across the globe impact us here in Hawaii. And so I think it is about all of us doing our part to create stability in, you know, across the globe and in the region as well. And Hawaii has a very important role in that and especially as the gateway to Asia. You know, this is not about China right now, but at the same time, Hawaii plays such a critical role in terms of security in the Asian Pacific region. And I think that is a huge responsibility. Could also be a huge opportunity for a lot of our kids to be able to engage in good jobs and future defense of our nation right here, right here in their home.  And also we're a state of immigrants so we are so, you know, shouldn't have to ask, you know, you stand on immigration in the United States. But there's some people think a different way, but you want to just mention what would you think about immigration in general, the United States? You know, I think we're a country of immigrants and we're definitely a state of immigrants. My great-grandparents landed right here in Puhi, down the road from Okinawa, you know, and my other set of grandparents, first, you know, to Hilo, then Maui, and then to Kailua on Oahu. So very familiar with the path many of us have taken to be a part of this great country. And in defense of that and why we came and what we've done since then, we've also got to defend the rights of others who are seeking shelter and a better life here on our shores as well. And so I do think that again, as I mentioned earlier, it's a climate right now of a lot of deficient, whether it's partisan rhetoric or personal rhetoric, but we've really got to be thinking about what's right for our communities. And quite frankly, you know, what's at the heart and soul of our communities? What are we going to be known for? How are we going to set the example for our children? And when we talk about things like immigration, I think that's even more important that we really refocus on who we are as a country, what we stand for. And then not just talking it, but actually walking the walk in terms of our actions and how we treat people and others.   I mean, it seems that way. I mean, I don't know, we get, you know, change of thinking somehow, I think. What do you say to that? Well, you know, I think. I'm not running for office so I could say that. I know. I think as parents, right, we've got a responsibility to remind our kids where they came from and the fact that we, you know, we're all responsible for our actions and we all have a commitment and responsibility to our communities as well.  The millennials that we're dealing with, but I also see a lot of hope with them as well. I see a lot of opportunity for them, their passion, their advocacy. They care about their community. And I think it's incumbent of us to support them, but also teach them and remind them that they stand on the shoulders of others. And that means something. It's more than a statement. It's how they got there. And I think that's really, really important. Okay. Getting back to you and your run for Congress. You got two sons over here. Will it be kind of hard to work in Washington, D.C. the kids over here? We plan to, they plan to stay here if you get elected or move up there. Yeah, no. So we've had a long conversation with our sons about this before we made our decision. And we looked at the schedule and how often mom could come home and when breaks would be, and you know, they want to go to their schools, be with their friends. And so our two sons next year will be at King Intermediate and Castle High School, just like their mom and dad went to. And I will fly home on weekends and be here for district breaks. Very similar to what you see Senator Schatz doing, what Congressman Takai did as well. So I'll be coming back and forth at home. And you know, our sons were born when I was in office. And one thing I'm very proud of and really, it really touches me through the conversations we have lately is that they know that whether I'm right here at home with them, whether I'm 5,000 miles away in D.C. I'll always be there for them. I'll always make sure that they are first and taken care of. And I think no matter where I am, no matter, you know, even right now there's always guilt that we have as parents that we can't do enough or be there as often as we'd want. But I think that guilt makes it real and makes us relatable and like everyone else. And it reminds us what's important. And at the end of the day, my kids and my husband all know that I'm there for them and it was a family decision and I feel really blessed with that. Thanks. Thanks. Okay, one last question. Should you be successful? Do you plan to work part-time like the president, congressman or the lieutenant governor? No. Well, I don't fly planes and I don't work in a ER. So, no, you know, and definitely, I think I want to make very clear as well. I've been asked this question quite a bit that, you know, DC is a destination. It's a long-term destination. It's one that every single election, you need to earn back the trust and the faith and confidence of voters. And that's what I will do. But be committed to, you know, really supporting the delegation and being a part of it as long as the people will have me. And so that's a 110, 200% commitment, Dennis. Okay, thanks. We're running out of time. I'm gonna get a last two words, one sentence or something. No. That's asking a lot of a politician. But appreciate you having me on. And as I said earlier, I'll be out in the community in the weeks and the months to come. But more importantly, that's my commitment I make to everyone is that you've got to be present and engaged with people to best represent them and to earn their trust. And I'm looking forward to seeing your viewers out there in the community and, you know, it's really about them. When they look at my name on the ballot, I really hope that they don't just see my name, they see themselves. They see what we all wanna fight for and this future that we want for our state and our children. Thank you for having me, Dennis. Yeah, thanks. We're running out of time. I said this before, but if there's a jail, there's a way. Mahalo, who are wonderful guests, Jill Tokuda, candidate for U.S. Congress, and Mahalo to the viewers on Think Tech Hawaii. If you like the Think Tech pre-media shows, please help support this nonprofit platform. Aloha, ahoi, ho, ma la ma pono. Mahalo. Instagram, Twitter, and LinkedIn, and donate to us at think.kawaii.com. Mahalo.


Hi, Professor George Friedman, Department of Economics, University of Massachusetts at Amherst. And we're here today to talk about the decline of the labor accord, the power memo, the rise of the right in America after the long decade of the 1960s. I say long decade because the 60s spilled over into the 1970s, which is kind of where we'll begin. Actually, we're getting to a time that I can tell you my own personal memories. And one of my earliest memories was from 1968. After the assassination of Martin Luther King, there were riots in Washington D.C. and many other places. We were getting used to riots. There were riots in 65 in Watts. There were riots in 66 in Newark. There were riots in the summer of 67 in Detroit. Just kind of think of it as, okay, another year, another major riots, army occupation of another group of American cities, whatever. But this was different, 68, April 68. And I couldn't find a picture of this to put on the website, but maybe I'll be able to dig it up. Or maybe one of you guys will find it and send it to me. But I remember New York Times front page picture of the 82nd Airborne Division, soldiers from that division, setting up a machine gun nest on the front steps of the U.S. Capitol. That's where things were going. 1971, Lewis Powell, who was shortly after appointed to the Supreme Court by President Nixon, and he served reasonably distinguished career on the court for 20 years or so, Powell wrote a memo to the head of the education department of the Department of Commerce warning that American capitalism was under siege. It was being attacked not only by the traditional enemies, the communists, the trade unionists, the radicals, the socialists, but it was being attacked by academics, being attacked by students, being attacked by television personalities. All these people lacked respect for capitalism and free enterprise, didn't understand how important it was. And it was necessary, Powell warned, for members of the Chamber of Commerce, for companies like General Motors to stand up and defend capitalism, speak up in defense of free enterprise. Powell's memo was buried for a long time. And I'm not sure whether it really mattered. But what we did see, starting in the mid-1970s, a couple years after Powell, was the establishment of new institutions to promote capitalism, including a whole new set of foundations dedicated to spreading the word among academics and the general public, but especially in academia, in defense of capitalism. This shows up in statistics for registered lobbyists. In the early 1970s, a bill on consumer safety or automobile safety or environmental regulation would come up in Congress. There'd be some lobbyists from the AFL-CIO, the trade union movement, there'd be maybe somebody from Common Core, there'd be maybe a couple people from industry, maybe somebody from the Chamber of Commerce, and that was about it. By the late 1970s, there was this explosion. This whole business of the K Street crowd, all these registered lobbyists walking around with their corporate credit cards, overpaying at lunch and looking for a chance to talk to somebody from a congressman's office and drop a big check in somebody's campaign fund. That became a phenomenon of the late 1970s. People from the public interest side, the Ralph Nader consumer protection crowd, were caught completely off guard in 1977 when they brought forward a bill that had already passed before and had been vetoed by President Ford, a bill for consumer protection agency. The bill came up and all of a sudden there were hundreds of lobbyists from corporations. This is a new phenomenon. The business roundtable, which is now one of the leading lobbying groups in the United States, was established in this time, the mid-1970s. We saw the rise of the new foundation, of a new set of foundations. There are 12 right-wing foundations that have been identified that have, on average, since the mid-1970s contributed $70 million a year to subsidizing right-wing pro-capitalist causes on campuses throughout the United States. Scholarships, grants to fund groups like the Dartmouth Review, this right-wing student paper in Dartmouth that kind of became famous, to subsidize the writing of books like Charles Murray's Losing Ground, which was subsidized by the William Simon Foundation, I believe. The Hudson Institute, most states have right-wing think tanks. All this came out of the revival of the American right sponsored by corporations in the mid-1970s and it's continued ever since. And they've won. Doesn't mean it's an irreversible win, but there's no question that they have won. You look at tax rates for the richest Americans, they've plummeted. The top marginal tax rate, which was 91% under President Eisenhower, that famous left winger, 70% under President Nixon. Now we're fighting over whether it's to be 38% or 35%. On average, the richest Americans pay half as much in taxes as in the early 1970s, while everybody else, everybody below the 90th percentile, is basically paying a little more or the same. The rich have enormously increased their share of national income. Back up to about, for the top 10%, they now have about half of national income. Almost all the increase in national income over the last 25 years has gone to the wealthiest 20%, with the lion's share going to the wealthiest 1%. This is a result of the economic policies developed and pushed by those lobbyists and those corporations in the mid-1970s. I don't want to blame Lewis Powell for everything, but he was one of the first to sound the call. So blame or credit? He definitely deserves some. Okay, thank you very much, and we'll pick up next time. And when we talk about the 1% and the 99%.


so guys i am back with another outriders video and today guys i'm going to showcase to you all the legendaires we know of so far within the world slayer dlc for outriders how's it going guys my name's dpj and if you do enjoy the video living a lot cooler helps out and if you like what you see i want to see more be sure to subscribe okay so over the past couple of weeks maybe three weeks now people can fly have teased new legendary weapons now there's five in total which we will check out today all come that own incredible mud as we know as you also know guys which you will spot in the video these weapons well i think yeah i think actually the majority of them do have three mud slots which is just a whole new level of customization and what it can do it's going to be unbelievable i cannot wait okay so the five weapons we're going to start with the legendary asr the vortex for people that don't know what asr stands for it's automatic sniper rifle okay so this thing looks pretty cool is that the best looking we've seen in outriders i'm not going to lie but it's mud pretty incredible which you'll see in action in a quick second as you can see slash in twister successful shots create a tornado that lasts eight seconds and deals so and so damage i'm saying so and so because obviously this damage is could be a placeholder could scale as you know these things change but yeah it does so and so damage every 0.5 seconds the effect gets larger over time it's got a cool down of six seconds so let him pretty badass and one thing you will notice about this well the clip you'll see on screen now is the clip size this thing has 36 in its clip shooting at 400 rounds per minute not bad not bad at all people okay so next up guys we have that legendary assault rifle the death scape this one comes with a super unique and amazing locking mud well talking about super unique look how badass this weapon looks now this is what we're used to this is what we're used to guys with outriders their weapon and the design on them is just unbelievable so the mud is called stigmatized successful shots inflict toxic and a five second mark killing a marked enemy causes them to explode dealing so and so damage in a 10 meter radius and applying the mark to enemies within the explosion radius with a five second cooldown this looking absolutely incredible with in green skulls so cool guys so cool next up people we have a legendary double gun called the charred lance again looking unbelievable let's not lie to ourselves yeah this one guys has a mug called the death ray aiming down sights for an anomaly beam that deals so and so damage on contact don't sound that fancy but for damn sure it looks fancy check this out check this out guys next up people we have a legendary light machine gun the mythos i believe that's pronounced them probably longer normally am but wow how amazing does this look i'm going to keep saying it they look amazing guys when keep saying they look amazing this looks amazing wow badass so this thing's mud exclusive mud is called omen shots launch a cover piercing anomaly projectile that inflicts bleed deal so and so damage and applies a status that increases damage received by 30 for three seconds wow with a four second cooldown jesus man these mods and what what we're going to be able to do with these mods and other weapons pairing them together i can't wait i can't wait people okay so lastly guys we have a legendary smg called the sunfall this one looking decent i like the orange glowy beamy thingies they're looking pretty cool i'm not going to lie especially on the mag but hey either way this machine gun it's mud is called firestorm successful shots summon a home in firestorm that deals so and so damage and inflicts burn to enemies within its radius over 10 seconds radius of the firestorm increases with each successful shots on the effective target this one though has a big cooldown of 15 seconds but looking absolutely amazing in action guys for sure but there we have it people those are the five legendary weapons we know of so far that are coming with the world slayer dlc i didn't really want to bring you individual videos in these so i'll compilate them together but yeah i'm probably a little late for some of you outwriters fans but hey i wanted an all in once but we can see all these whilst being showcased to us by people going to fly well there we have you guys guys if you enjoyed the video leaving a like really helps out if you like what you see and want to see more outwriters be sure to subscribe and hopefully people i will see you on that next one


Everyone's favorite former game show host Bob Barker just turned an unbelievable 99 years old this month. Of course, most of us remember Bob best after inviting him into our homes for 35 years as the face of the price is right before he finally decided to hang up his cue cards and microphone back in 2007. These days you can catch Bob either at home with his girlfriend of many years Nancy Burnett or investing a ton of his money into animal shelters to help care for those small creatures that have fallen through society's cracks. I'm going to talk a bit about both of those things today, but since Bob spends most of his free time at home that's where we'll start at his Los Angeles house. In these videos we don't reveal any addresses even though I've done a house tour of my own place please do not show up at any private residences because it's not safe for anyone. Bob's home is nestled into the foothills of the neighborhood known as Outpost Estates which was an area of the city developed by the late Charles Toberman a man nicknamed Mr. Hollywood because he personally oversaw the construction of some of the city's most notable landmarks including Gromans, Chinese and Egyptian theaters as well as the Hollywood Roosevelt Hotel. Toberman began construction on the Outpost Estates back in 1926 but he stopped after the market crash in 1929 as the world entered the Great Depression. Three years later he was able to raise enough funds to restart construction and he eventually passed away at the age of 101 years old inside one of the homes located here. In regards to Bob's house specifically it's a Spanish colonial style abode built in 1929 and boasting 5,000 square feet of space as well as four bedrooms an equal number of bathrooms and a fully stocked maids quarters. Looking at the home's architectural details it's said to feature stucco surfaces, low pitched tile roofs and easy access between the interior and exterior spaces thanks to a series of French doors all throughout the house. It's not entirely clear just how long Bob has been living here though it's certainly likely that he's occupied the residence since beginning to host the prices right back in the early 70s. He previously lived in this home alongside his first wife Dorothy Joe Gideon whom he married in 1945 and shared his life with up until her death from lung cancer in 1982. Even after the passing of his longtime partner Bob refused to move out instead choosing to remain in the very same spot where he spent so much time creating memories with his wife. In fact Bob still visits Joe's nearby grave to this day despite his own physical fragility. Following Dorothy's devastating passing Bob would eventually open his heart to find love again meeting Nancy at an animal adoption event in 1983. She's remained at his side ever since even through a series of health scares and now enjoys spending as much of her time as possible with Bob inside of his cozy LA pad. Of course when it comes to the interior of Bob's home fans have only ever been offered rare glimpses and I do mean rare. After all it's not like Bob was born in the social media generation that means the only occasions we've ever seen inside his place is when he has opened his doors to press photo shoots. Like that time he took a few candid snaps next to his pet rabbit in 2011 or when he gave the press a look at all 18 of his Emmys. He's also given us a peek into what others have referred to in the past as a junk room a space that holds a special place in Bob's heart because it holds a series of important mementos regarding his past including models of planes used to fly back during World War II for the Navy. As for how Bob likes to keep himself occupied at home well according to Nancy he's a big fan of watching TV and movies though not necessarily the price is right. Nancy told closer weekly in August 2022 the price is right is different. It's nothing like it was so it would be entirely different. He'd rather watch a movie or something now. I mean Bob's feelings are pretty understandable when you take into consideration the fact that he was one of the longest running game show hosts of all time. But for as long as Bob's been around his home has been around for almost as long and a few years ago it actually earned a special recognition because of it. In January of 2000 Bob Barker's home was declared a historical cultural monument by the city of Los Angeles and no it's not because Bob Barker lives there. It's actually because of how long the home has remained standing without any architectural work being done to it since its original construction date in the 1920s. Bob applied for the historic designation himself in March of 1999. Any homeowners seeking such a status have to apply through the city's five member cultural heritage commission after review of the property and an interview with the owner the commission sends its recommendation to the city's Department of Building and Safety in the city council. If approved the designation is processed by the country records office and the cultural heritage commission then alerts the homeowner who can buy a plaque confirming their home's monument status. Basically what the designation meant is from that point forward Barker could qualify for a tax break given to owners of historic cultural monuments and his house will be granted protection from being torn down even after Bob ceases to own it. When asked to comment upon the honor the home was given Bob told the LA Times. I believe it's important for the city's soul that we protect and preserve as many of these historic and architectural treasures as possible. But Bob's estate isn't the only thing in need of protection over recent years. He's also had to start looking out for himself as much as Bob's home might mean to him ever since his retirement in 2007. It's also been the location of a series of frightening health scares. First in 2015 while walking along the sidewalk just outside his home Bob tripped and fell injuring his knee and creating a gash on his forehead that required multiple stitches. Two years later Bob was hospitalized after injuring his head more severely following a slip and fall inside of his Los Angeles residents. About a year after that Barker was back in the hospital this time for severe back pain that was believed to have been caused by the original two falls after nearly two months in the hospital Bob was back home. Then in January 2019 he'd have one last scary fall and an ambulance was dispatched to his house. Thankfully after receiving some treatment from the paramedics he appeared to be okay. Now that it's been a few years without any scary occurrences Bob's doctors are said to be pleased with how healthy he is and Nancy attributes it to his decision to begin taking a full vegan meal replacement at her encouragement. In fact even though he's now 99 years old the only prescription medication Bob is on is for his thyroid. That's it. His partner Nancy recently told Fox News so he does not take anything for blood pressure, cholesterol, the umpteen other things that most people take as they grow older. He's in very good health for his age and his humor is still in good shape. He's had a very charmed life. Instead of worrying about himself Bob's just got to worry about his home because it seems like if he's not the one having accidents there someone else is. Shortly after his own health scarce a stranger's car more recently slammed into the side of his house right by his side gate. Thankfully the driver was able to make a complete recovery and while Bob and Nancy were home at the time they were actually on the other side of the property when the accident happened. So no one was injured. It just goes to show though that someone will always be looking to come on down and pay Bob a visit, uninvited or not. Now that we know where Bob has lived for the past half century or so you're probably wondering what he does with all of his vast resources of money. After all his house is nice but it's far from a mansion but if you're a longtime fan of Bob then you already know how much animals mean to him. Bob didn't just drop his recognizable sendoff at the end of each and every price is right episode because he needed something catchy to say animal rights are something he's always been passionate about. In fact just a few years ago he donated $2.5 million to PETA to build their Los Angeles headquarters a place that's now known as the Bob Barker building with Bob's financial help PETA was able to set up shop at Echo Park inside an 82 year old building that was then freshly renovated and converted into an eco-friendly space. When the place finally opened a few years ago big-time celebs like Stephanie Pratt, Moby, Sasha Graham, Diane Warren not to mention Bob himself were all on hand to celebrate the occasion and enjoy plates of vegan food served from sage organic vegan bistro located on the rooftop of the Bob Barker building itself a spot that also offers picturesque views of the Hollywood sign from one side and the twinkling lights of downtown LA on the other. In other words, Bob might not live inside a gigantic home that accurately represents just how much he's meant to the city of LA over the years but with his house being a historical monument and his name being plastered on the side of one of the most influential buildings in the city Bob Barker's legacy is certainly secure for a very long time to come. All right, everyone that is going to bring this Bob Barker house tour to a close but before you head out consider answering the following question if you could dedicate your life to one type of charity or cause what would you choose and why? Let me know in the comments down below I know for me I would be like Bob I want to help all the dogs and animals out there who needed me. That's for sure. Otherwise, like, subscribe and turn on your notifications to make sure you never miss an episode. My name is Kara the Vampire Slayer follow me on Instagram to chat further and I'll see you all in another video. Bye.


It's here. So in this video I'm gonna go step-by-step through how you do tiktok influencer marketing on your own and Effectively and why it's one of the best paid marketing methods you could spend your money on today So while many people get that tiktok marketing is what's blowing up so many songs and creating the hit songs on the radio today I haven't seen musicians changing their strategies to incorporate it and admittedly I've been experimenting on a few campaigns It's been crazy to watch how few dollars we spend to get so many people to listen to a song and build an artist into Someone fans are engaged with it's a funny thing since I've discussed before that I think most of the artists who complained about fans who find them on playlists aren't always engaged with going deep on their material Well, I love about fans that we've been finding for artists on influencer campaigns through tiktok Is they really engage with them? And I think that's because right now the users of tiktok are the most bored but avid fans of music and the ones who Jumped the curiosity gap to go to Spotify or Apple to listen to more of a song They loved hearing on tiktok are the best music fans as they're super engaged Where's the fans that listen to playlists just want to be served music and never in the mind the fans you get from Facebook ads Are the laziest worst music fans you can find which is why the people who buy those don't turn out to have fans that Actually build them up into something bigger. So all this is to say I really find that outside of doing the work of finding your community This is the next most effective way to promote your music if you don't know what I mean by finding your community Please hit the description and watch what I call my most important video And it's not just me but oftentimes the marketing behind songs is hidden But many of the artists that are blowing up through tiktok and the agencies they use are just coming right out and saying they are the Not so hidden hand behind these songs blowing up and that's mostly because it'd be a little sus Otherwise since it's not always subtle now but think of it this way right now tiktok is the main catalyst as to why the two-year-old Glass animal song heatwaves or Bastille's nine-year-old song Pompeii was on the top 40 charts all through this year Well, it's all from tiktok influencer marketing getting attention to a song that people really liked and no one's even trying to hide that or deny it But some of you I'm sure are a bit unclear on what this influencer marketing exactly is Well, I along with everyone else keep calling it influencer marketing, but let's be honest here It's basically bribing an influencer to make a video that they then put on tiktok and you may be wondering How is that effective for you and to you I say you are obviously not a tiktok ad For one of those influencers can often get the clip of your song heard by more people than anything else You could spend money on but the pushback I often get is it's just a clip of your song and a small portion at that And we all know we often have to hear a song a few times to become susceptible enough to jump the curiosity gap and Give the song a full listen, but here's the real power of the money you spend on this Let's say your song has a lyric and music vibe That's perfect for let's say a video where a young lady describes how annoyed she is by male youtubers with deep voices talking confidently But then others hear that song and then they talk about their gripe with that song in the back of it This meme evolution snowball effect happens as more users see it and pick it up And as those videos get thousands than millions of impressions many users of tiktok jump the curiosity gap of seeing the rs Name down at the bottom of the video and listen to the full song and become fans And here's what makes this so explosive is you don't have to pay those imitators And you get free promotion that continues to spread for months and months on end if it catches on Truly what makes this so much more interesting compared to past promotion techniques in music whether they were Facebook ad Campaigns are touring is once the promotion stops Well, the numbers would usually fall off but trends on tiktok can grow for six or more months at a time Long after you've spent the money lighting the initial fire on your marketing campaign The only marketing like this in the past I would see as good long tail results were from radio and video campaigns as they could have such long shelf lives But we all know those have gotten ineffective, but I know you're thinking this has got across tens if not hundreds of thousands of dollars But here's the good news. I've been a part of campaigns that have received hundreds of thousands of streams from this for around $2,000 so let's start off discussing who this is for while this won't be effective in every genre of music It does work for every genre that's consumed by those under 25 And if your audience is mostly in that age demographic I really can't think of a more effective way you could spend your money now when it comes to marketing But really the way you know if it's for you is by using tiktok And if you see a community of people on there talking about the music you make by exploring the hashtags of your micro genre Well, then this can probably work for you. I should say one of the other reasons I really like tiktok right now is it gets you the best people for growing a fan base the addicts the Influencers of the people most passionate about your music or discussing music will spread the word about you So even if your music's micro genre doesn't have millions of posts that can actually be better as it'll be easier and cheaper to Infiltrate the hip people in your genre who are engaged on tiktok and you probably want to know what's the strategy So let's get Nathan fielder for a minute break down the plan the plan So first off before anything else we need to understand the tiktok landscape of your micro genres What we need to do here is have a list of songs by artists who are doing well in your micro genre and are similar to you In fact artists with a few hundred thousand plays rather than millions upon millions Tended to be even better for this and if you have no clue how to find those songs Perhaps hit chart metric and look at the playlist you want to be on and the artists on them and find some songs of theirs We don't want these to be huge song But instead one that is blowing up on the playlist most similar to you since that's where we really need to find the Perfect influencers will be goodbyes for this to make your spending effective If you're looking through the playlist of your genre of hip and upcoming artists closest to you and sound and going through those songs You will hopefully have a few songs targeted at some influencers that we can now find We're then going to do a search of these songs on tiktok by doing what I'm doing on the screen right now in a tiktok search As you see those songs come up It's time to grab a spreadsheet and input the name and how many views and follower count into it as well as what song They did just like you see on the spreadsheet on the screen now cuz this tiktok has changed the way This is viewed you do have to often click user profiles to see the views on their video But you can often guess how successful the video is by looking at hearts and comments But if you want a great shortcut for this and have some spare budget chart metrics upper tier plan allows you to search any Artist and song and if you click on the tiktok panel You can see all the top tiktoks that have been made for a song laid out perfectly to easily choose which users to approach And even download a spreadsheet of them Which is what I do but we also want to go to their profile and write how many views their video got of this song and then their Follower count as well as what song they did but it's important to know what we're looking for here when I talk with my friends who get Tiktok we all talk about how unlike any other social media platform tiktok is because here's the thing you could think you Have a banger of a tiktok and we'll flop then one that feels kind of mid breaks all of your records And this is evidenced by there's tons of people on tiktok with videos with 100 views that have 10,000 followers then videos with 600 views or then videos with 100,000 the disparity is wild and this is why it makes it such a huge marketing opportunity But it's also why betting on just one influencer instead of a few is far less effective Since rolling the dice five times is way more effective than one since the odds of losing versus winning have about the same chances With someone with less follows, but this is not to say betting on people with just 20 followers is necessarily smart Since so many people just don't get the attention span of tiktok if you don't know what I mean by that I highly suggest you watch my playlist on tiktok. That's linked in the description below any who so we want to bet on a few different horses are Influencers so that the chances of this blowing up are even better So as we go through the tiktoks of the songs that are similar to you You need to know what we're looking for which is users who make videos to songs in your microgenre that have between Five to one hundred thousand followers But commonly make videos that get five times their follower amount meaning look at my profile I currently have about eleven thousand followers and a lot of my videos get two times that but the occasional one gets three to Thirteen times that meaning I would be a good candidate if I did videos in your genre Which I'm not but music business brands keep hitting my inbox since I'm enjoying this influencer We're all looking for people that meet this criteria since how much you pay is largely determined by follows not views So if they're regularly getting a lot of views, but the follows haven't hit well That's actually perfect and I know some of you were like Jesse I've heard that there's a whole parasite economy of influencers. We're just watched by smaller influencers It steal everything they do so why shouldn't I pay for one of those big influencers? Yeah, that's true But you probably don't have $10,000 and if you do their agent would love to talk to you But I want you to understand the dynamics of this You're a small artist and finding the people most passionate about this music to pay for an influencer video also Fights the other people were most passionate about your type of music since the algorithm serves people who saw the make-of-video To that song similar to yours is most likely to find perfect fans to be your first fans Which is another reason I love this technique so much is even if you don't get hundreds of thousands of streams You're building a really good bedrock of finding the exact right people who should hear your songs at first and getting your first fans But when you target those huge influencers, you're thinking too big and put your eggs in one basket That isn't perfectly home to your small dollar spending and your more niche market And what we're trying to do here is bet on a bunch of people cost effectively and hope that one takes off and inspires more And the more horses you bet on it seems to be more and more effective But also we want to make sure these people you choose don't have too high a flop to hit rate So after you've identified a bunch of them It's sometimes good to make sure they're not making 300 videos and only one or two of them have a high number of views And you know They're a really good candidate if more than half the videos They make to songs do more than half their follow number and I should say I know people do this for major labels And they're doing the same technique but across lots of big influencers for a high price tag I should also note if your song is doing well the bigger influencers will be far more likely to take it on and do it for free And this could be your test run of smaller influencers And if it's doing well for smaller influencers who are paid less That could be a good test as to whether you should pour money into marketing it more And paying for one of those bigger more expensive influencers Anyway, so let's say you have like 50 influencers now in your spreadsheet Now the ones that are most important are if they appear on the list a few times because they're doing the songs in your genre Since those are the people who are really going to reach the fans of your micro genre And get you the most enthusiastic people to your song The next that are most important are those who regularly bat above their weight Meaning that they make videos to songs and if they get way more plays than they have files I'd identify a good deal of those depending on your budget And then start reaching out to the ones who are most ideal Now here's the not fun part TikTok is not like Instagram where you can slide into anyone's DMs First you should follow them since a lot of people follow back a lot and then you can chat Next you can comment that you'd love to chat about an influencer video and ask them how you can get in contact with them This will get you a follow a lot of the time and one of the benefits of finding people in the 2-10k range Is they often haven't done much of this so they're super excited to get started And way more enthused to do a good job for you But if not it's worth looking for them on Instagram using whatever clues you could find from their profile And hopefully there you can get through and leaving a comment on a photo that you've slid into DMs is fine After all you're trying to give them money So the big thing here though is you want to contact them like 4 weeks out from when you're going to make this video So here's what I would message them I'd love to discuss how much you would charge for a paid TikTok of my new song I'd like to do whatever you see fit as we enjoy your content But we'd like you to use a particular portion of the song caption and pick the date you will post it And if you successfully get through one of these ways make sure to add it to your spreadsheet How you successfully contacted them so you can write them for your next campaign Which brings us to the money part of this So here's a fun fact No one knows what influencer marketing costs And a lot of people we're going to target are just going to be flattered you're offering to pay them at all Whereas other people are going to ask for dumb money and you can just keep it moving If you google on the internet how much to pay an influencer it's a penny a follower And while you'd be thinking that's more than Spotify pays you per listen I would say take that up with a guillotine in their corporate board meeting Oh yeah my lawyer told me to say I'm totally joking about that Anyway okay but as I was saying look no one actually pays that rate If you really want the influencer but they want too much money Ask them if they'd be willing to come down They often will Now you'll eventually have to make some budget decisions But since a lot of smaller influencers will do this for 50 to 200 If you have a thousand dollar budget you can have somewhere between five to 20 videos From different influencers And another thing to remember about this is some people are going to flake out If you concentrate this in a few weeks you can keep reaching out Or add money if things are going well And add more influencers after the campaign's already started The super cool part of this marketing is really that it could be an ongoing thing Especially since so many tiktoks are still getting watched months after they're made And this could be a long tail that continues paying off for you in promotion Okay so let's say you agree on a rate Now we need an agreement And what I want you to do is identify some terms We want to make sure they understand that they're being paid to make a video With your song in it And you're going to approve it after they make it And once they agree to that Just get them the right back in an email that they agree This will be after you pay them using PayPal Since that's what PayPal is actually good for Is secure transactions Or you can use the Venmo Switch since they're the same company Where it says you're paying for goods As it allows you to get a refund if they flake out And like I said Some of these people are going to flake Since I have shocking news for you Being an influencer doesn't exactly attract those with impeccable work ethics And I know a lot of you are wondering what to do If you hate the tiktok that the influencer makes for you If you do Send them a 25% kill fee Just you know Agree to have them refund it Aside from 25% for their effort Meaning since you were dumb enough to have faith in them You'll pay them for the time they took to make this But you're not paying for them to post it If you think it sucks And it is going nowhere They at least get some money But honestly It doesn't usually hurt you If they make a bad video Unless it's super embarrassing Because it's probably going nowhere But if you like it Greenlight it And ask them to post it on a particular day And also remember It's not just green light or red light You can ask them to filter it Or change the caption Or do tiny tweaks to it Tiktok is a creative art form And often trusting the influencer's instincts is good But collaboration and objectivity is also helpful But here's a fun one I know musicians as someone who's been Both a record producer and a marketer No one knows more than me That musicians are too close to their songs And bad at picking what is good about them So I highly suggest you said the influencer of the song And let them choose what part to do But here's the annoying part If all your influencers do a different lyric Are part of the song Then it doesn't get the earworm of Tiktok's audience Hearing the song repeatedly So it feels familiar Which is part of what we need to do To get people to jump the curiosity gap And listen to Spotify Is they need to keep feeling like They've heard the song before And want to hear it again And so much of this Is we're trying to get people to hear that song Numerous times So it becomes an earworm Which is why we also have these Tiktok influencer space These videos out So it feels organic to Tiktok And that it's spreading And people are creating around the song But it also works well for getting in people's heads So you have to decide What part of the song it's going to be And often you want to have the most important influencers Try to find that first And see if they agree on it And here's the thing These influencers often hear Where the song can be viral So one way to do this Is if you can only afford a few influencers Is send it to the ones you trust the most first And see what they say Is the best part of the song to do a Tiktok to If your spend is flexible You can let a wild card are too loose And if one goes better than the rest Then follow up with more influencers doing the part That is working better And here's why this ad spending is unlike none I've ever seen And as long as I've ever watched marketing So one friend and I got drunk And we found some people to do this for his song But a funny thing is Is a girl found his song From the other girls who he paid And she made a video That is four times bigger than the one he paid for And from another part of the song That she found better And now he's paying everybody To make that part of the song It's hard to guess this stuff as it's an art form And also remember It doesn't need to be a dance It could be a trend about depression Or acting out a lyric Or even just doing something dumb Like flipping a table when a part of the song happens It could be whatever And if you don't get this If an influencer seems psyched to interact with you You can get their opinion And this is the craziest part of this advertising Is it could spawn organic marketing And reiteration that starts a fire from a spark Which is why it's the most effective way To spend money in my opinion and marketing right now And truly why when I keep telling you That Facebook and Instagram ads Are a clown show of a thing And obsolete This is it Because you only have so much money And you could put it into this Instead of Facebook ads But you're probably wondering How much should you spread these out So at a recent campaign I advised on We saw some really good evidence That when we concentrated All of our promotions across five days It was way worse than we spreaded The 10 influencers we paid over 10 days So get this We paid 10 influencers to do three singles for the artist And this is important to understand Since unlike say Twitter, Facebook, or Instagram TikTok have a bit more of a long tail And that posts that are months old Could still get surges And huge engagement And much like YouTube videos They don't go out of style fast But they do have initial spikes That sustain for a few days most times And we found whatever familiarity of people Hearing the song over time Really seemed to help And if I'm being honest If I had say 5K to spend I would probably spread the influencers out way more And have 20 of them making videos over a month But this also brings me to another point Of how this is effective There's one last part of the secret sauce Which is having the video target the same hashtags And you should determine this As many of the influencers are good at making videos Because they're at a smaller follow size They don't always get the hashtag thing So if you've done your community research And figured out some hashtags That are going to get your music To people who are interested in your micro genre I would suggest adding three of them In addition to whatever the influencer normally does But if you notice this influencer didn't use them In the video you found them through Encourage them to use the ones you have found In your targets And make sure you approve their description Just make sure that they're putting the right hashtags And keywords in the description So that it gets to an audience That your genre would be interested in If you're thinking they're going to be annoyed By all this approving You're right But trust me As someone who produces ads For these YouTube video sponsors And podcast sponsors all damn day This is part of the game If they're interested in being an influencer They know this is part of the job And as Don Draper would say This is what the money's for So you're probably wondering though What do you do after all these TikToks are out TikTok at least for now is a repost button Or you could stitch the videos And spread them to your audience Through your own account But doing a funny stitch Is what really makes them spread But the very least like comment And bookmark the video that the TikTokers make To cue the algorithm that you want to see more of it And give it a boost to the algorithm This will also tell the algorithm To show you more videos like this Which could only be helpful So that you see videos made about your song And remember This influencer is now on your team So boosting all of their videos That come down your feed Helps the one they make for you too So making sure your whole team Now sees this person as on your team Is crucial to getting the TikToks They make of your song To spread in the coming months Also one of the last thoughts I want to leave you with Is I want you to get that Even if this doesn't get you into top 40 radio Or one of the longest running hits of all time Like Glass Animals What I've seen it do Is get a lot of people enough streams That they set their next song up To get on big playlists It becomes a catalyst for managers reaching out And big things starting to happen While this marketing technique Is huge right now Oftentimes it's just a step along the staircase That helps get things going So manage expectations Put in the work And start getting your music heard Okay, that's it Just remember I have a whole playlist that's linked to the description On how to blow up on TikTok And on the screen now though Is a video that if you have never watched It will blow your mind On how you market your music effectively And that doesn't cost you a dime to do it And is guaranteed to up your streams Click and keep learning


Live from San Jose in the heart of Silicon Valley, it's theCUBE, covering DataWorks Submit 2017, brought to you by Hortonworks. Hi everybody, this is George Gilbert. We're watching theCUBE. We're at DataWorks 2017. I'm with my good friend Shri Raghavan from Teradata. And Shri, let's kick this off. Tell us, bring us up to date with what Teradata's been doing in the era of big data and advanced analytics. First of all, George, it's always great to be back with you. I've done this before with you and it's a pleasure coming back and I always have fun doing this. So thanks for having me and Teradata on theCUBE. So a lot of things have been going on in Teradata. As you know, we are the pioneer in the enterprise data warehouse space. We've been so for the past 25 plus years and we've got an incredible amount of goodwill in the marketplace with a lot of marquee customers and all that. And as you also know, in the last five or seven years or so, between five and seven years, we've actually expanded our portfolio significantly to go well beyond the enterprise data warehouse and to advanced analytics. We've got solutions for the code and code, the big data advanced analytics space. We've acquired organizations which have significant amount of core competence with enormous numbers of years of experience of people who can deliver solutions and services. So it's fair to say as an understatement that we have come a long way in terms of being a very formidable competitor in the marketplace with the kinds of, not only are core enterprise data warehouse solutions but also advanced analytics solutions both as products and solutions and services that we've developed over time. So I was at the influence summit not this year but the year before and what struck me was you guys articulated very consistently and clearly the solutions that people build with the technology as opposed to just the technology. Let's pick one like customer journey that I remember that was used last year. And tell us sort of what are the components in it and sort of what are the outcomes you get using it? Sure. First of all, thanks for picking on the point because it's a very important point that you mentioned, right? It's not, in today's world, it can't just be about the technology. We just can't go on and articulate things around our technology and the core competence but we also have to make a very legitimate case for delivering solutions to the business. So our, in fact, our motto is business solutions that are technology enabled. We have a strong technology underpinning to be able to deliver solutions like customer journey. Let me give you a view into what customer journey is all about, right? So the idea of the customer journey, it's actually pretty straightforward. It's about being able to determine the kind of experience a customer is having as she or he engages with you across the various channels that they do business with you at. So it could be directly they coming to the store, it could be online, it could be through snail mail, email, what have you. The point is not to look at customer journey as a set of disparate channels through which they interact with you but to look at it holistically across the various areas of encounters that they have with you and engagements they have with you, how do you determine what their overall experience is and more importantly, once you determine what their overall experience is, how can you have certain kinds of treatments that are very specific to the different parts of the experience and make their experience and engagement even better? Okay, so let me jump in for a second there. We've seen a lot of marketing automation companies come by and say, you know, or come and go having said over many generations, we can help you track that. And they all seem to like target either ads or email or there's like the touch points are constrained.  Yeah, to me it's not just that touch points being constrained although all the touch points are constrained. To me it's almost as if those touch points are looked at very independently and it's very orthogonal to it, right? I look at only my online experience versus a store experience versus something else, right? And the assumption in most cases is that they're all not related. You know, sometimes I may not come directly to the store, right? But the reason why I'm not coming to the store is because to buy things because, you know, I have seen an advertisement somewhere which says, look, go online and purchase a product so whatever the case might be. Point is, each part of the journey is very interrelated and you need to understand this as well. Now, the question that you asked is, how do you, for instance, collect all this information? Where do you store it? And how do you relate it? Exactly, and how do you connect the various point of interaction, right? So for one thing, let me just sort of go a little bit tangential and go into some of the architecture, the architecture, if you will, that allows us to be able to, first of all, access all of this data. As you can imagine, the types and the sources of data are quite a bit, pretty disparate, particularly as a number of channels by which you can engage with me as an organization has expanded, so do the number of sources. So, you know, we have to go to place A where there's a lot of CRM information, for instance, or place B where there's a lot of online information, web logs and web servers and what have you, right? So, we have to go to, for instance, some of these guys would have put all this information in the big data lake, or they could have stored it in an EDW and in Enterprise Data Warehouse. So, we've put in place a technology in architecture which allows us to be able to connect to all these various sources, be it Teradata products or non-Teradata, third-party sources, we don't care. We have the capability to connect all these different data sources to be able to access information. That's number one. Number two is how do you normalize all of this information? So, as you can well imagine, right? Web log servers are very different in their data makeup as opposed to CRM solutions, highly structured information. So, we need a way to be able to bring them together to connect a singular user ID across the different sources. So, we have filtering data filters in place that extracts information from web logs. Let's say it's a XML file. So, we extract all that information and we connect it. We ultimately, all of that information comes to you in a structured manner. And can it be real-time reactive? In other words, when someone comes to a channel where you need to anticipate and influence? Very good question. In fact, I think we will be doing a big disservice to our customers if we did not have real-time decisioning in place.  And because of the fact that our analytics allows us to be able to predict your behavior, tomorrow morning, as soon as you land up on the online portal, we will be able to provide certain treatment to you that takes advantage of that. Absolutely. Techy question.  Absolutely. Yeah, yeah.  Yeah, the business level answer is absolutely. In fact, we have, as part of our advanced analytics solution, we have pre-built algorithms that take all this information that I talked about, we're connected all the information across the different sources, and we apply algorithms on top of that to be able to deliver predictive models. Now, these models, once they're actually applied as and when the data comes in, you know, you can operationalize them. So the thing to be very clear here, a key part of the Teradata story, is that not only are we in a position to be able to provide the infrastructure which allows you to be able to collect all the information, but we provide the analytic capabilities to be able to connect all of the data across the various sources and at scale to do the analytics on top of all that disparate data to deliver the model and as an important point to operationalize the model and then to connect it back in the feedback loop. We do the whole thing. That's, there's a lot to unpack in there. And I called our last guest dense, but I was actually trying to say we had to unpack a dense answer. So it didn't come out quite that, quite right. So I won't make that mistake. That's a very backhanded compliment there. So, explain to me though, I know from all the folks who are trying to embed predictive analytics in their solutions, that the operationalizing of the model is very difficult, to integrate it with the system of record. How do you guys do that? So good point. There are two ways about which we do it. One is we have something called the App Center. It's called the Teradata App Center. The App Center is a core capability of some of the work we've done so far. In fact, we've had it for the last, I don't know, four years or so. We've actually expanded it across to include a lot of the apps. So the idea being the App Center is that it's a framework for us to be able to develop very specific apps for us to be able to deliver the model so that next time, as in when real time data comes and when you connect to a database for instance. So the way the app works is that you set up the app. There's a code that we've created. It's all prebuilt code that you put behind the app. And it runs, the app runs. Every time the data is refreshed, you can run the app and it automatically comes up with visualizations which allow you to be able to see what's happening with your customers in real time. So that's one way to operationalize. In fact, if you come by to our booth, we can show you a demo as to how the App Center works. The other way by which we've done it is to develop a software development kit where we actually have created an operationalization. So I'll give you an example, right? We developed an app, a real time operationalization app where the folks in the call center are assessing whether you should be given a loan to buy a certain kind of car, used car, brand new car, what have you, the case might be. So what happens is a call center person takes information from you, gets information about what your income level is, how long you've been working in your existing job, what have you. And those are parameters that are passed into the screen. By the way, I should just say on the income level, it's way too low for my taste. Those are comments I'll take later. Offline. But I mean, you got a brand new Armani suit, so you're not doing badly. But so what happens is as and when the data goes into the parameters, right? The call center person just clicks on the button and the model which sits behind the app picks up all the parameters, runs it and spews out a likelihood score, saying that this person is 88% likely. So an app center is not just a full intent app, it also can be a model. App center can include the model which can be used to operationalize as and when the data comes in. It's a very core part of our offering. In fact, app center is, I can't stress how important, I can't stress enough how important it is to our ability to operationalize our various analytic models. Okay, one more techie question in terms of how that's supported. Is the app center running on Aster or the models? Are they running on Aster, the old Aster database or Teradata? Well, just to be clear, right? So the Aster solution is called Aster Analytics of which one form factor contains a database. But you have Aster, which is on Hadoop. You have Aster on the cloud. You have Aster software only. So there's a lot of difference between two, right? So app center sits on Aster, but right now it's not just the Aster app center. It's called the Teradata app center, which sits on, the idea is that it will sit on Teradata products as well. So again, it's a really core part of our evolution that we've come up with. We're very proud of it. On that note, we have to wrap it up for today, but to be continued. Time flies when you're having fun? Yes. So this is George Gilbert. I am with Sri Raghavan from Teradata. We are at DataWorks 2017 in San Jose, and we will be back tomorrow with a whole lineup of exciting new guests. Tune in tomorrow morning. Thanks.


The Presiding Officer, the Right Honourable Trisha Marwick MSP, chose the David Hume Institute in Edinburgh as the forum to air her views on the Scottish Parliament's committee system. It was, she said, time for a fundamental look at how they operate. I've now come to the view that changing the culture is not enough. We need to consider structural change. Do our current committees serve us well enough? Why has no committee proposed any committee legislation since 2002, apart from procedural legislation? Why have we carried out virtually no post-legislative scrutiny? The Presiding Officer's vision for a reformed committee system involved a smaller number of committees, each with more members and each of which would span more than one government portfolio. And no MSP should have to sit on more than one committee, she said. I think it's impossible to now envisage a system where each committee would follow one ministerial portfolio directly. And I also believe that the Parliament should be clear in setting out its own policy priorities and as such shape its own committees according to our needs. The Presiding Officer also restated her support for the introduction of elected committee conveners. I do believe that being directly elected appointed by your peers would lead to that important cultural shift. And it's likely to lead to more independent-minded candidates putting themselves forward. It would also provide an alternative career structure within the Parliament for those with that kind of ambition. In the model I proposed earlier, the role of the committee convener could be a realistic career choice. The Presiding Officer spoke of her own role as setting out a positive reform agenda on behalf of the entire Parliament. Now I don't have all the answers. I know there are some who may not see further reforms in the exact way or the style that I do or at all. But I also know that many MSPs across the Parliament believe, as I do, that further change is not only desirable, but that it is necessary if we are to deal with the current workload we have and also further powers which may come to the Parliament in the future. However, I do know this and that is that we all share a cause to make sure that we build our institution to be the best it can be. I have already had discussions with conveners group, business managers and individual MSPs across the Parliament. And I want to hear the views of others, just as I want others to hear my views tonight. The Presiding Officer's full speech can be viewed or read on her webpage. Find out more or give us your views.


Let's jump over to our man Kevin Hinks every trading day folks 12 noon eastern time from the TD Ameritrade Network fast market Your host Kevin Hinks Tom White the whole team at TD Ameritrade Network folks outstanding guest lineups They break down the day's market action. They walk you through three hypothetical trade setups And we got another data point this morning Kevin. Good morning Good morning Tommy O'Brien. Yep. He PPI Came in very similar to what CPI did right lower than the overall consensus still We have inflation levels headline of 8% in the year-over-year headline number 6.7% in the year-over-year Excluded energy the core and 5.4% with excrued energy and trade services But Tommy the consensus were first about a half percent higher in terms of the headline eight a half percent eight The the core 7.2 versus 6.7 So the market likes the fact that you've got big movement much like the CPI number last Thursday in terms of Inflation at the producer level now Tommy I should warn your viewers that the reaction from the PPI Usually is not as strong as some of the other inflation data points that we get during the month. Why? It's just my history that that's what I've noticed could today change possibly But right now you've got the nanotech two and a half percent higher to start the day and you've got the dollar Significantly lower. You've got yields significantly lower. So interesting start to the day great earnings and a great message out of Walmart Not so great out of Home Depot, but again a really good market day setting up here Yeah, Walmart, man I was reading those numbers this morning and I actually said to myself just sitting in the office getting ready. Wow Revenue just through the roof man and back to the PPI for a moment. There's nothing like experience Kevin That's why we talked to you every morning. That's why I watch fast market man. So we appreciate it You've talked to us before and we're getting so much economic data and it's moving the market so much right now And you've talked about kind of what are the most valuable data points, Kevin? I know PPI is somewhere in there CPI somewhere in there non-farm payrolls is a big number But for the viewers that haven't seen you go over that with me Would you just go through some of those data points? Because boy, they're driving the market right now that you look at on a monthly basis in the market because I first time I heard you say that man I was almost writing it down because they are so important right now I'll do two things for you Tommy the four looks we get in inflation During the month are important too. PPI is one of them But I say PPI is the distant force of the four looks at inflation. We get we get wages in non-farm payrolls We get CPI data We get the the PCE data with an income and outlays and then we get the PPI data So four good looks at inflation during a month now The six big data points that I look at Tommy Although we look at all the data the six that are really important You just named the number one non-farm payrolls and unemployment right now What's turned into a close second is CPI right that that we look at then things like Durable goods retail sales that will get out tomorrow personal income and outlays Tommy and then PPI as well as something we look at so top six you can you know depending on Uh trends in the economy you can look at bring in a couple other ones sometimes Consumer sentiment is an important number consumer confidence Everyone likes to look at but Tommy it's non-farm payrolls It's CPI, which has really become you know if non-farm payrolls and unemployment is 1a CPI It's become 1b in terms of economic data But those are the number one that you know that top six that we look at tomorrow will get retail sales So that'll be a really good look at the um The u.s. Consumer Tommy so yeah those are the data points the top tier that we look at And it's going to be interesting man because like I said those and thank you for laying it out and folks We archive every show we do on our youtube channel if you missed it if you didn't write it down Go back and check it out if you want to because uh, they are driving so much action those numbers the CPI We saw it on thursday ppi today retail sales like you mentioned tomorrow Um and before you know it kevin it's going to be the end of november thanksgiving and we'll be coming into december numbers walmart Uh depending on where you are right now kevin in retail right i mean amazon I read the numbers on walmart today and joked to myself. I said well I guess that's where all the amazon money is going Uh because they don't have a revenue problem to say the least with that we go forward a big week of retail earnings Man, what are you guys talking about on fast market coming up today at 12? These shows are easy to do tommy because you're getting a really good look so for today's show We'll we'll trade target. We'll trade lows and we'll trade tjx So another really good look at the us consumer after home depot's numbers remember home depot beat on earnings tommy, but It was a little different story than walmart right number of transactions Felt 4.3. But the customers spent 8.8 percent more So we'll get a look and compare lows to that Then we'll get a look at target remember it was inventories tommy that plagued walmart and target two quarters ago Well, guess what inventory levels? They've done a great job of working through that at walmart That's another reason why the stock is up so much this morning. It's not only the numbers they put up in terms of groceries And but it's also tommy inventories. They're through inventories down to First quarter 32 percent inventories increased. That's why the stock sold up second quarter 25 percent now 13 percent year over year growth in inventories tommy a much more manageable number And it's pretty cool. They cleared through that inventory while they crushed it on revenue and beat on earnings on top of it Right because anybody can clear through the revenue I guess but are you going to be able to do it in a way where you can still make money and bring money to the top And the bottom line and they did it man. And yeah, always interesting when you go second man target They get to go second expectations increased They're up about a dollar today with the market, of course No, excuse me four dollars up to 176 getting a pop on those walmart numbers Kevin I appreciate it as always on a busy morning, man We'll be watching at 12 o'clock today and we'll talk to you tomorrow morning. Thanks for having me on tommy. Have a great day