Allison Sheridan of the Nocellacast podcast, hosted at podfeed.com, and I'm joined by Adam Christensen of the Maccast at maccast.com. Yep, that's where you'll find me. And on iTunes, don't forget iTunes. iTunes and Twitter and Google Plus and all those kinds of things. So what we wanted to do today is we've done a lot of shows where we talk about, you know, the microphone and how to get your thing up in, your podcast up in iTunes and gone through, what, I missed something. And, you know, we've done a lot of the technical talks, but what we wanted to get into today was a little bit more conversation about how do you promote your podcast, how do you get community going and those kind of things. Maybe a little more of the touchy-feely part of how to do a good job in podcasting. So the first thing we wanted to cover was to talk about your passion. And this is something that excites me because, to me, the thing you should podcast about is that thing that you can't stop talking about already anyway. The thing that you stop people in the hallway at work and go, hey, did you hear about this new idea? You know, and you're bothering these people about something, that's really the topic you want to pick. I've seen people say, okay, I'm going to do a podcast. I say, okay, what's it going to be about? And they say, I don't know yet, but you know, I got this really good mic and I guess you're not going to have a podcast if you do that. Yeah. Yeah. The other thing though, because we talk about that a lot and you hear that a lot. You know, people say you need podcasts about your passion. The other thing when I was thinking about this was nowadays too, in some areas and segments too, passion may or may not be enough. You also need to have something unique. If you're in a real competitive space, you need to also kind of find your niche along with your passion. So passion is the thing to kick you going, but you also probably should be looking at, you know, what else is in that space and how can I bring a unique spin or do something on my show that's going to set me apart a little bit because you need something a little bit extra to make you stand out because there's a lot of people that have a lot of passion about topics that are doing things. And so spending a little time to kind of figure that out and figure your group and do that sort of thing, I think is getting more and more important as it becomes a little bit more crowded so that, you know, you have that unique thing to help you kind of stand out. Right. Right. I definitely think so. Now, we both started so long ago. Yeah. You started in 2004 and late 2004 and I started early 2005. So we have an action. Well, you started a couple of indie ones recently though, right? I started seven years and started branching out, but you know, that was more, has to do with some format things that I think we're going to get into in a little bit too. I mean, deciding how you're going to do your show in terms of how many people and stuff like that. And so... We can jump right in. And that goes also to some of the marketing and other concepts I think we're going to be getting into a little bit is, you know, you might have a show or you might have aspirations for a network and things like that.  One of the things I thought was fun as we were working on the notes together is we don't agree a whole lot of stuff. So I'll say one thing and it'll go the other way. So you're going to get a broad swath of opinions here.  And there's down side still, every one of those. And I think we'll both agree on one point. Going alone and just being your voice is a lot of work. It's really, really hard. Yeah. I didn't know that. You know, when I started, it was seven years ago, so there was nobody else. There wasn't anybody like, what's a podcast? And you know, I don't know. So yeah, I started out my show and it ended up being a solo show. And if I had it to do again, I don't know if I'd start it again. It's great and I absolutely love it and there's a lot of advantages.  I think the scheduling is really easy. Yeah, I don't have to worry about somebody else. Time zones are really easy. You don't have to worry about that. Yeah, I know I can count on me. My show comes out exactly every single Friday. I'm sorry, Sunday night at five o'clock, I do that show live and by about eight o'clock that night that show is out and it never, ever, ever misses that time schedule. If it does, it's because it's early. And I know I can count on myself. I worry about having a partner where, you know, how do you know whether that person's really going to show up? Are they going to be on time? Are they going to be prepared? Yeah, but the flip side of that comes into play too, to a certain degree, because I have the situation where now that the podcast has taken off and I have sponsorships and I have advertisers and things like that. I don't have a backup.  So, I mean, there's ways to work those things out and one of them is there was a great session earlier on the advertising stuff that one of the things they talked about was the symbiotic relationship you need to have between your audience, your advertisers and yourself. And so finding advertisers that get podcasting and understand your situation and being honest with them and going, you know, I know this is supposed to come out on Tuesday, but I got sick and it's going to probably be Thursday or Friday. And just preparing themselves and having that conversation in advance, you know, I do this myself, I'm working out of my house. This is going to come up. It's eventually going to happen where you might have to miss a date or miss a schedule. And you don't want to do that a lot, but, you know, talking about this. I'm going to argue with myself now because the second half of my show is called Chitchat Across the Pond and I did it for a number of years with a gentleman named Barton Schatz out of Ireland. He runs the International Mac podcast with Stu Helm and he's like clockwork.  He is always there. And then he got sick for eight months. And all of a sudden I found out what it meant to have to try to find somebody new every single week. And that made me really, really appreciate Bart. Got some great, great people on the show. And now we've actually gone to a split thing where every other show is Bart and every other show is just some random person I pull out of the hat. And that's really, really kind of shaken it up and made it pretty interesting, I think, having that combination. But having a partner you can count on, I think, is hard. We also do the round table. A whole lot of our round table buddies are in the room here. And what we found was the more people we added, the harder it was to get a crew together. It was a really weird effect. We kept adding people, well, we could get four to show up if we just had 12 or, well, okay, what if we had 15? And it actually started to reverse itself. Yeah, it gets a little bit tricky. Maybe we can break it down for people a little bit talking about, let's just talk about doing the solo show, I think. What we have to do. Yeah, what are the challenges in that? And I think probably for that, for me, beyond what happens if I get sick and I miss a show or something like that, another big challenge when you're doing a solo show is I have to do a lot of prep. There's a lot more prep that goes into getting that show ready and being prepared, whereas when you have a round table show or a show where you have somebody that you can kind of play off of, there's a dynamic that happens that you're missing. So in a solo show, I rely a lot on that prep to make sure that I don't miss a beat that I stay on track. And then the flip side of that, too, is you have to kind of create that back and forth, that relationship with the audience without someone there. I depend on the laugh track a lot when I'm talking. Yeah, see you right there? You use a laugh track? Well, I should have one. No, but I like that response. And when you're doing a show, it's really hard when you're just, I mean, just staring at a mic. I can't do it without, I actually scripted my show. And so my prep is I write about 5,000 words a week. But there's some really cool benefits of that is my blog, in fact, I got mocked yesterday by some SEO people because I said, well, I have a 5,000 word blog and she said, who's going to read 5,000 words? Well, it turns out deaf people read 5,000 words because they can't hear my podcast. I find people will actually read my script while they're listening. And it's kind of funny because if I'm going to laugh, it'll say, ha, ha. It's really kind of strange. But the effect of that is they can read and hit the links and look at the images and really kind of follow along with what I'm saying. So it's a ton of work. But on the other hand, I'm not going to say I do product reviews. So three or four days from now, I'm not going to remember the details of what I really thought about that product. I need that script to help myself remember, yeah, I was really excited about that piece right there. Tons of work, but I love it. Yeah, the other challenging thing really early on for me when I started doing the solo show was getting voice and trying to understand that I needed to be delivering my show like I'm talking to a single individual. And that was really, really challenging, but it really goes a long way to kind of building the closeness and the relationship with your audience. Even though you know there's hundreds or thousands or dozens, however big your show is, people out there, when I first started, I kind of got in this habit of kind of talking to a group. And I got a lot of feedback early on. So those of you who are out there are a good tip I was given by somebody. I wish I could remember who told me this.  Instead of staring at this, because this is an interesting. And so using words like you instead of everybody, your group or whatever I was doing at the time. And that really helped improve kind of the solo show. That other person in that solo show is your audience, but it's not a group of people generally. It's one person who's got, it's a real intimate relationship when you have a podcast. You might have headphones in or you're alone in your car. Yeah. And you want to create that sort of feeling and that helped me a lot.  And I remembered another piece of advice I got early on that I definitely follow. Ron David is a very well-known voiceover artist. He did the Titanic series and the, oh, the Warfighter one on PBS anyway. Really well-known guy. But he happens to listen to my show and he told me to talk with my hands.  But if you do what Adam's doing where you can tell, he's excited about it. It changes the way your voice goes because you're moving your hands. You got to watch this though, I'm starting to like. Yeah, you're pounding the table by the way. I don't know if you've noticed that. Yeah, so I'm doing the same thing and I struggle with those too, so. No, but that's what makes it work, right, is you're moving your hands. I do, yeah. Make sure you have a mic that you don't hit with your hands. That's probably a good tip. That goes to, it speaks to audio quality. No, another thing, and this is a real big debate, I think, everybody in the audience will probably have a different opinion on this, but I'm a big believer in setting a schedule that, to me, the reason I do it consistently that I've got 343 shows in six and a half years is that I do it Sunday nights at five o'clock. And actually having that, I do it, like I said, I do it live. So that live audience, I mean, if I'm not there at five o'clock, they're getting pretty angry with me, you know, I've got to be there at that time. And so it makes me do it, I don't do it if I go, oh, yeah, I'm going to podcast sometime. Yeah, I think that's something that's become more critical, kind of in the age that we're in, especially now that more shows are also doing a streaming element in some cases, you know, especially if you're going to be doing a live show or a streaming show, you're going to have to really stick to a schedule. When you're doing it on your own, it's odd because it's funny because you'll have some people in your audience that that's really, really important to them. But then the flip side, I get people who don't listen for three weeks. Yes, right, right. You get both ends, but that's what's great about consumer podcasts. You get to choose.   Yeah, I think for me, you know, I have I make sure I get a show out every week. I kind of have a set date where I want to get that show out. But once again, because I'm individual and I'm working for myself at home and stuff like that schedule and family and things can kind of adapt that. So I've kind of given myself a leeway that it's OK, because I used to really stress out about it. And inevitably what I was finding was that the quality of the show would go down sometimes if I was just really busy and it got really late and I was ending up doing it later than I really like to do. And I was tired and when the quality level went down, and then I think that has a different negative impact on the show. And I think that's more so than just saying, OK, I'm going to sleep tonight and I'll record it in the morning and it'll be a better show. It'll be half a day late, but it's going to be a good show. It's going to be of a quality level of something that I want to put out. So I kind of gave myself that it's OK if you're not dead on, but you do need to at least set that schedule to make sure that you're putting those shows out and you're producing that content. You're doing the work leading up to it. As a listener podcast, don't apologize because you didn't do a show. I mean, if it was once OK, but I listen to these shows where every single time they get out, oh, well, it's been a really long time. I'm really sorry I didn't do a show. I know that already. I'm the one who's listening and I know you weren't there. You know, you don't need to do that. Well, I think the other thing is if you are the type of person that can do a schedule and stick to a schedule and you're going to do it, then just do it. Make sure that you do it. Your audience is going to become accustomed to you doing it. And then if you do miss or something like that, then it's going to be a bigger deal and you might want to, if you know it's going to happen, prep them ahead of time. Yeah, I do. I warn them. Yeah, exactly. I'm going on vacation or I have a family thing coming up or whatever it is. But, you know, yeah, in my case, my audience is kind of used to how I've always done the show. I find it interesting side effect of doing a live show. You talk about those days when you're just like, you just don't want to do it.  I'm worried about something or something else came up. I got some kind of thing. But what I found is the live show energizes me because those guys are there and they're in the chat room. They can't talk to me, but they chat to me and I've got the live video feed. And I just, I get into it because I'm with my homies. You know, I'm having a good time. I really, I really get amped up by watching them. And that's another advantage of doing a non-solo show, if you're on a schedule.  And that really, really helps. So, you know, like I said, if I had to do it all over again, I might have reconsidered the solo, the solo thing. I think it's much, much easier from production values. But it'd be a very different show too. So I don't know if I'd like it as much in terms of the content. And I get a lot of people who come up and say, you know, you're one of the few solo shows out there and I like listening to you because it's different than the other stuff. Going back to our original topic is sort of finding your niche and doing something different. So it's helped me now that there's more noise in sort of my space to kind of stand out. People like the different voice and they like the fact that it's not another group show where people are talking over each other and maybe they're fighting to hear their favorite person on a group podcast and, you know, kind of break through. Well, this brings up another thing when kind of winding these two things together talking about the schedule and what if you're going to miss. I've taken like two shows off in several years, three shows. And what I've done is just leaned on my podcasting friends within our specific field. So there's a lot of Mac podcasters, but I don't think any of us feel competitive with each other. We're all really good buddies, you know, we're going out to dinner tonight, you know, we hang out, we talk to each other all the time. So I was able to enlist Barbou shots one time to just do my show for me. And there's nothing to make somebody appreciate how hard you work than to have them do your show for you. And then Katie Floyd did it for me last year and that was hilarious because I was actually in Ireland with Bart for the first time meeting my co-host and Katie did the show for us and we did chitchat across the pond sitting across a table for the first time. So getting to have friends in that community of the space that you're in, even if it is noisy like ours and really helps you to be able to carry the load a little easier, I think. Well, and I think this goes to the passion thing, like anything you're passionate about, you should dive in, you should already be in that community. If you're not in that community, then you're not passionate about it. Yeah, that's a good point. So, you know, I happen to be in the Mac tech community, I've always been in that community. I've been in user groups, I've been in it because it's what I'm passionate about. And so the other people that are doing podcasts are going to be in that same group. So sort of the friend, your competition, it seems like almost it would be not natural to not do that. Did I say that right? That was enough double there, I guess, I think. But you get my point is you're gonna gain advantages by sort of getting to know your competition. And it's really, there is enough room for everybody. I mean, even a crowded space like Mac podcasts, there's lots of us out there, but we're all making it work. Yeah, I think so. And they're all very different. I mean, the flavor is completely different on all of them. Let's move shift gears a little bit to engaging your audience. And some of these things might sound obvious and have been said before, but I think we're gonna go a little bit deeper. One of the biggest things that makes a difference is actually responding. I tell people, if you have a podcast and you don't have a blog, you know, you're going nowhere because you haven't got a way for them to talk back to you.  I don't. Yeah. I can tell you that right now. There you go. But having that blog where people can write to you and I think the previous speakers who were talking about always in another session we were in was making sure people know how to get a hold of you on Twitter, on your email, that sort of thing. But responding. I mean, people are always blown away when I write back. They're just like, I can't believe you wrote back to me. That is so cool.  You know, and they love that. And it really starts to make it so much more fun. Well, and your, you know, your feed is not enough.  I think I was surprised you told me how many people, you know, are listening not through a subscription through iTunes. Mine is pretty high but I think that's because of where I started. But at the very least, you should have a website. You should have your contact information, your Twitter, you know, these other things that we're gonna talk about in terms of creating a community and engaging audience. But then you need to have, you know, a post there and you should have some sort of streaming if you're doing audio and audio player. And it's getting more and more important now that it's HTML5 and that it will support. And there's lots of tools out there for different platforms if you're using WordPress or Drupal or, I mean, there's lots of tools out there that you can install and get put on there that make this pretty easy.  Yeah, I get about half of my listeners are listening sitting at the website. And like I said, I've heard people say they sit there and they read along. It's really kind of weird, but they do. I don't know why, I'm not sure. And it goes into search engines too. I mean, search engines aren't searching iTunes.  No, you do a forum. I don't do a forum. Why do you do a forum? I do a forum because it's a tech community but what I found is that my forum has become a great place for my community to hang out together in between shows.  And it's really become that. And I actually drive people to that because the power of community, a big part of my show is answering tech questions and providing support and helping people. But I get a lot of that from my own listeners too. So I elicit feedback. And I guess that goes along with this whole email thing. Don't be afraid of having people email you. You want people to email you. And I've talked to people who have done shows and said, you know, I don't get a lot of email. It's like, you gotta figure out. You know, just like ask people for email. Say, you know, I want feedback. I wanna know what you're thinking. I want your opinion on stuff because it helps you create your content. It helps you make your content better. It gives you more perspective. But then the community in terms of my forum, it is a lot of work in terms of moderating it and keeping up with spam. I think we're gonna add comments into this too, but it's a place for my community to hang out and sort of ask questions of each other. And then I can chime in.  And I think a big part of this, you're gonna hear it coming up over and over again. It's about this community and engaging your audience to kind of grow your base and keep people listening and stuff like that. And then- They become invested when they've provided content. So if they've written you a question and you say, you know, George from Tulsa asks. And also George from Tulsa is like, hey, you know, I was on that podcast. I'm gonna listen again. And they get engaged and feel like they're part of it. Well, and then so what happens when you start building this community and you get these loyal people is you're gonna find that they're also very willing to help. So I've been doing this myself. So I mentioned, you know, doing the forum at one point got really difficult for me because I started to get a lot of spam. I started to deal with, you know, accounts being in there from China and Eastern Bloc Europe. And it was really getting bad. And I just literally said, you know, is there anybody that wants to be forum moderators?  He is a security expert. He knows about these things. He knows how to check up IP stuff. I made him a forum moderator. He's been handling my forums for a couple years now. I send him iTunes gift cards every once in a while, say, thank you a lot. And he's really happy to do it. He's happy to, that's his way of sort of giving back to the stuff that I give him. And I've done that in a number of areas. I don't write blog posts for a while and I need to do this again because it was working really well. I had some people blogging for me on my site and writing tech articles and stuff like that. And they were doing that for essentially free. And I was helping give them exposure. It was a bunch of people who wanted to get into professional blogging. So I was able to give them a platform in exchange. They were able to give me some content and help drive people back to my site. So it was a good symbiotic relationship. You started the Huffington Post model. Yeah, maybe, you know, I kind of let it fall off. The flip side of it is you have to, all of these things, you have to nurture and you have to continue.  Like the forum moderator thing, you know, I need to make sure, hey, thank you. You know, you have to do those active things. You know, I send him 19's gift card at Christmas. So I started to get people sending in audio reviews and actually Rod Simmons is sitting in the front row over here and he's become a very active contributor lately. And that's turned into a lot of fun because I don't have to work as hard because they're doing a lot of the work for me now. And they're doing really high quality reviews of products I've never heard of. Rod's cost me a fortune already.  But being able to get those people in, and again, more investment in the show and they're gonna tell their buddies, hey look, I'm on the show, you know, you wanna come listen to it. One of the things I was surprised by and I don't want you to be surprised by is that they come and go.  And I was really sad and depressed, but you know what, somebody else came up behind them. There was always another wave coming and it's been fun because I've gotten to know so many people because of the way that worked out. Yeah, yeah. I wanna know about this newsletter thing. Ah, well I just. Because you're doing a newsletter, right? This is one area that I haven't branched out into in terms of community building. I think I actually got the idea. At BlogWorld last year, there's a service called MailChimp that for free for the volume that I need right now.  So it's a little bit confusing how it works, but they're really funny. They say all these really funny things like when somebody unsubscribes, they send you an email and they say, I guess he wasn't that much into you and things like that. They're hilarious. I really, really like them. But the main reason I did it was, I'm already on Twitter and I'm on Facebook and I'm on Google+, and I'm blogging and I'm podcasting. I got a big voice. But what I didn't have was a good way to tell people pointed who wanted to know what if something goes wrong? Because my podcast is so scheduled, what if I have laryngitis today? What do I do? And I wanted a way to get to people or the worst possible thing, I've bought the feed this week. What happens when something goes wrong? And something certainly does, at least for me. And so I started the newsletter and I just have a little form on my website.  Now I've started to use it for other things like Rod actually helped me do a giveaway. I decided you only get to be in the giveaway if you're in the newsletter.  It was cheap, but it was Rod's giveaway so I got the subscribers, so it was fun. Well, so here's my thing on all these channels. So you mentioned Twitter in there, so you have your Twitter, you have maybe your Facebook page, you set up, you now have this newsletter thing that you're asking people to sign up. I have my forum and I struggle with this too, with the forum is you're committing, but you have to realize when you're picking to do one of these things as well, community building tool, you need to make a commitment that you're actually going to do something with that. Something that's frustrated me a lot is that people will go do something, put up a Facebook page, ask you to sign up, you know, they'll say it in every podcast, sign up here, sign up here, you go sign up, you like them, you follow them on Twitter, whatever, and then they don't do anything with it. And this is one reason why I haven't started a newsletter. I already mentioned it, I don't blog, I don't like to write. I feel that if I'm gonna start up a newsletter, I'm now committing to sending a newsletter every month, just like I commit to putting out my podcast, you know. Oh no, all my newsletter does, there's an automated way for it to send out the excerpt that's gonna be on the blog. It actually sucks that out of the RSS and it shoves it out to him, so they know the show came out. But you were smart enough to set that up. So the point is, you need to put out this content. If you're gonna set up a Facebook page and ask people to like it, you need to be actively putting content on there. You can't just throw it out there, ask someone to take, because that's part of this community building. You know, they're gonna go away if you say, hey, I'm gonna do this great thing and then you don't deliver on it, you're kind of letting that relationship down. I don't know what to put up on my Facebook page. I know what to tweet, I know what to Google Plus, I know what to do everywhere else. What am I supposed to be putting on that page? Yeah, so in the feed event? In my case, you know, it's another place for the community to interact, but I've started to use it as that place where there's content that maybe I've found or discovered that I think is cool or neat, it might be a video, it might be a new product, it might be something that I think is of interest to the community, but maybe it's not something I'm gonna cover in my show. Like, something I've done actively just to keep the content in check with my show is I keep it pretty strictly focused on Mac and Apple stuff in terms of Apple, the company, their products, iPhones, iPods. We talked a little bit, you know, well, tools and stuff come into play outside of that, but there's a lot more of them out there and there's a lot of them that I really like. So I might come across a cool video or I might come across a cool product that maybe I'm not gonna take the time to review on the podcast because I don't use it or use it not as much as maybe some of the other things that I do. And I'll throw that into Facebook and those types of things, you know, cool little videos that somebody did I found on YouTube and I start sharing out that stuff through that channel. So how is it different than what you would do on Google Plus or on Twitter? Google Plus on Twitter, I tend to find, you know, doesn't elicit that, oh, Google Plus, I'm getting familiar with so I don't know that enough. The problem with Twitter, not the problem, the different content that goes on Twitter is the kind of stuff that I throw out there and I'm not expecting any play, you know, any back and forth on. When I'm deciding to put something on Facebook I think what I'm picking is stuff that I think is going to elicit, again, a conversation. Something going on either between myself and the community or the community because you have those comments right there, you have the likes and you can kind of get a really good feel. So it's more about the community back and forth. And Google Plus I think has more of that than Twitter. It's really hard to get a conversation going on Twitter. So Twitter tends to be these little alerts about, hey, I'm going to be at this place or I'm going to be at my user group meeting if you want to come, you know, participate in that or hey, this is just a really cool thing you might want to check out but I'm not really expecting a dialogue about it. Sometimes that happens but not so much. One of the things that I've gotten out of Twitter with having a lot of followers there is that I can now use it as a resource to get answers to questions. One of my favorite examples was I wanted to know whether you could buy motion. This is before Final Cut Pro X. I want to know, could you buy motion standalone or did you have to buy that whole giant really expensive suite? So I sent out the tweet and I got, I got five was too late to look it up. I figured that would take forever to figure out the answer to that. I got five answers back. Four said, no, you have to buy the big giant suite. And the fifth one was down in McAllister who said, hey Allison, I'm pretty sure you own blah, blah, blah, and it's got a blah, blah, and then that does everything that this does. So not only did I get the answer to my question, I got the answer to the question I should have asked.  I started abusing it. One time I said, hey, I want to know the answer to this but I'm going to the movies. Let me know when I get out. That one was a little snotty but they still told me the answer, you know? What are you going to do? So, yeah, I've gotten a lot out of using those. So one of the questions, I think you and I both said about Facebook that we did it wrong and we didn't actually talk about how we did it wrong. The way I did it wrong was I made a Facebook page eventually for the No Silicast but for myself I said yes to everybody wanted to be my friend. So Facebook is worthless to me as a human thing. I go in and I watch my kids and then I just got all this stuff. It's like, I don't even know you people. Why do I want to see your kid? And so then I've got the No Silicast thing over there and then they changed it about eight times. Yeah, it gets tricky with podcasts, especially when you're doing a solo podcast or something like that. But so much of you is your podcast and so I think when we didn't really know what in the early days when I was just figuring out Facebook I didn't really separate myself from my podcast all that much. And now I'm realizing I did set up a page and I have to go through at some point and I keep avoiding it because it's gonna be a pain point. Yeah, the painful transition and I've received it from a couple of people and I think it's what you need to do is hey, I'm glad you're following me over here. I'm over here now. I'm gonna move you over there. I'm gonna reposition. So if you haven't done the Facebook thing yet set up a page for your show separate from your personal Facebook. Definitely, definitely. It's interesting that we both did it wrong the same way. I was real curious whether that was the way to do that.  I just don't do anything interesting over there. I do it all over in Google Plus. So I think it's kind of happening over there and I've gotten a lot more traction in Google Plus in terms of the numbers than I ever did in Facebook anyway. Well, maybe because I never put anything on my Facebook page. You can still create a page. I would still go in and create a Facebook page and then I just started using that separate.  I don't know if I will but I am now pointing people and even telling those people who kind of quote unquote friended hey, you probably want to go follow the Mac Casting because that's where I'm posting the Mac stuff. And so I'm kind of doing it by because I'm the way I'm doing it. You're too nice a guy. There's really nothing going on over here. It's all going on over here. So if you want to be interesting stuff you probably just want to. Right, right, right. I'm nudging them slowly that way. At some point I'm going to have to make the cut. All right, let's see. The other thing we were going to talk a little bit about the live show just a little bit. What I do is I'm on Justin.tv. We started on Ustream and the audience eventually just begged me to leave because the problem with Ustream is it's got a pre-roll adjunct. I'm paying them nothing. So I'm not real picky when I'm paying nothing. I'm pretty good about that. But they did a pre-roll ad and that was okay.  But then they started popping up 30 second ads in the middle of the show and not all at the same time. So you'd get it at one time, you get it at a different time. And so someone was whining in the chat room at every single moment. Oh, I got this dang ad. And half the time there were another languages too. So it was like, it was really, really bizarre. So we eventually left and went over to Justin. And Justin has a big pre-roll ad. But hey, you know, again, they're paying the bandwidth bill. So I'm okay with that. The other thing with going with Justin, I use, we're not supposed to be too technical, but I use Wirecast Studio. And what that allows me to do from Telestream, they're actually out here, it's a really slick product that allows me to project multiple cameras. So I have my video of me as one camera. So you can see me yapping away and drinking a beer because I always have a beer when I'm doing the show. And then in the bottom left, you can see GarageBand, which is you can actually see me doing it, which turns out really handy because my husband moderates the show and he has run upstairs and said, Elson, you're not recording. And so, because they could see the waveform and I'd never pushed the record button that day. Like I said, I do things wrong pretty often. And then the third thing is, it allows me to pull from an IP camera. And the IP camera is actually another MacBook that's running the chat room. So the live chat is visible in great big giant letters. So when the video is actually on Justin, it's gorgeous because it's all high def and everything looks really good.  Okay, so this is what I wanna know about because as a challenge show, I did a live show actually with Victor for a while. And one of the reasons that we were able to do it was this idea you mentioned your husband as moderation. So one of the challenges I think of a live show is you never know who's gonna be hanging out, especially if you're doing, we wanna do, call in back and forth sort of stuff. Or even in your chat room, you know, you still, again, how do you handle moderation and making sure people aren't misbehaving? Steve loves it when someone misbehaves. He loves pushing the ban button. What does it say? It says kick and ban and it makes an explosion sound when you push it. So unfortunately we don't get a lot of spammers in there. Yeah, but the point is I think that if you are planning a live show, you're probably gonna wanna make sure that you have someone to act as a moderator, a call screener, you're gonna need to figure out something to manage that. Cause you're gonna be hosting it and doing that thing. You're gonna be busy doing that. It's very hard to do that all by yourself. I don't know. I know very few people who can actually do it. Yeah, and you might tap your community, you might tap a partner if you're doing a dual show, but yeah, I think that's important. You know, I'm kind of terrified of the idea of doing something where the audience can actually talk to me. Well, it's okay if they can chat to me, but I worry about you're doing a live call in show and you get a blowhard on the horn. What do you do? Well yeah. How did you guys handle that? Well, so we used to use a service called Talk Shoe and they had a way for us to sort of pre-screen the calls and that, you know, again, we're staying out of the technical here. So the point is you need some way of screening. There are ways to do it. And I'm sure, you know, I'd be happy to talk to you about it afterwards, but yeah.  You know that. It's one area where I'm hoping some of the services like Justin TV or some of these other services are gonna get enough feedback from us. So, you know, I've been given the feedback. We need more moderation tools. We need more pre-screening tools, especially if you're gonna do call in kind of stuff. I think it becomes critical. So we do still wanna make sure there's time for questions, but the last thing was about sharing a piece of yourself. This is a real fine line, especially for women. But I've been told many, many times over that one of the reasons people really like my show is because it is genuinely me that I talk about when my son Kyle makes fun of me or something my daughter sent me that was cool and I bring my family into it a little bit. I don't tell people where I live, but I do bring in my personal life and I tell stories about what's going on in my life. And so it's not just this dry, technical stuff that's going on. And people like that. I mean, when you're watching- Here's where I'm gonna disagree a little bit. Okay, well, just a second. So, but I mean, like if you're watching a newscaster and you find out that the newscaster's pregnant, that's interesting, right? It's just, it's a little, ooh, they're a human. You know, what can I know about them a little bit more? Maybe. You don't want anybody knowing you? No, no, no. I think, again, it's gonna come back to content and knowing your show and knowing your audience. So I do a real technical show. I do a little bit of news commentary and stuff like that. And I inject my personality, but I've consciously made an effort to keep certain chit-chat and personal things out, because it's not the tone of my show. You have a very different show in terms of the content and it's always been presented in a different way. So again, it goes back to your content and what you're doing. Yeah. What, oh no, no, no. But you know what I mean? Your audience has come to expect that this is how Allison's show is and that's what they like about it. If I started doing that on my show because I didn't bill it that way and I've never had it be that way, I get the opposite reaction. I get really negative. We don't wanna hear about you had a bad day at work today. We're not interested in that. I mean, literally, I'm serious because they're there for a certain format that I've built. So decide what your format is gonna be and build it and if that's part of your format, then yeah, absolutely, embrace it and do it. But if it's not part of your format, it's very hard to switch. I guess that's the point. It's very hard to switch later. If you need to switch, start a new show. And that's kind of what I found is that, another thing I don't do on my show is my show's a clean show. And it was just, again, it was related to, but it was a decision based on content, not on my personality. So that's an aspect of my personality. If you knew me, I have no problems with language and swearing, it's fine. But it just wasn't relevant to the content that I was delivering so I didn't think it added to my show. Just to do that because I could do it because it's a podcast and there's no FCC, it doesn't add to my show. But I like talking like that, so I started another show that's much more casual, that has an explicit tag and I can do whatever I want on that one. And that's my free kind of fun show. I mean my show's fun too, but in a different way. Right, right, right.  If you listen to my first show, I was gonna read you articles from the Wall Street Journal. That was my plan. I was gonna tell you what I read in the newspaper. Luckily, I evolved beyond that. But you gotta eventually start. If you overplan it, you're not gonna start.  Yeah, I'll give you another good example of that. My show started out as a three times a week, 10 minute just review the news show. It's now about an hour to an hour and a half once a week. So it definitely did change, but it changed based on the community. Again, coming back to this idea of know your audience, know what you're delivering, know your content, be passionate about your content and then be willing to adapt, but within that scope, yeah, within that scope. I wanna be respectful of your time. It is 4.46, I thank you very much for coming. You can see our information up there and we have cards and all that kind of thing. Yeah, and you can email us. I mean, we didn't talk about it, but emails was one of the, we talked a little bit, a little bit, but I answer all my emails as crazy as that sounds. We're done, we're done, Adam. We're done, stop talking. Thank you very much. Thank you. We've got a couple.


Welcome to Toffy TV, it is the match preview, Crystal Palace vs Everton. Everton looking for back-to-back victories. Back-to-back victories, come on! Be positive, it's Christmas time. Do they know? We will if we win. We are, aren't we? We've been looking for back-to-back victories. It's been a while since you've been able to say that on the answer. I made you stressed that I was going to say. That's a piece of it. It's something that needs a train. That's a train. We are looking for back-to-back victories, why not? They're struggling a little bit of late. So, we've got to go there and try and get the win. Yeah, and obviously after Monday night, you know, obviously not everything is alright, but just the way we played, certainly in that second half and the spirit we showed and if the players can capture a little bit of that and take that down to Celace Park and just show that fight that we didn't show a couple of weeks before at Brenford, then there's an opportunity because Palace have been alright this season. Obviously you said they've lost last three, haven't you? I've done a thing before that, only losing a couple of a few weeks before that. It seems to be going well there. They're doing well. They've got some young, exciting players, but there's always that same thing with Palace, I suppose, which is the lack of, I suppose, like heaven, the lack of depth, the lack of real quality. They've got some really good outstanding players like Sahar and some good young players, kind of Gallagher and stuff, but there's a real lack of depth in the last few games that's been exposed a little bit. They've had tough games, but ever Monday last year, I think they drew the two before that. So it's somewhere where I feel like we should be going and thinking, like, we're going to get something out of this game and I think that's the main thing at the moment, is just get something out of the game. Let's build a little run, especially this time of year, listen, we've got Chelsea the next game after that, but let's try and get a good little bit of form going in the Christmas period because it's so important, so many games, especially after Boxing Day and so many games quickly in a row leading into the FA Cup as well. It's important to just have a little bit of form and pick some points up because this is where the league now starts taking that shape that carries into the second half of the season where it defines what group you're going to be in. When we want to be pushing in that group to try and get into Europe and listen, last week we were very, very down and of course we were and we're not saying everything's okay because we've won, but we have to now, we have to start pushing on. Well, the reason why you can say that is point wise, Evan is still in the race for Europe, if you want to call it the race for Europe in December, in that pack that the teams who are looking to get into the Europa League or the conference, whatever, the points were not too far away from those teams. We're only, we're a win off the top eight, so you're right last week, we were worried and looking and going, another couple of defeats will be in trouble near the bottom, so the three points were huge and it lifts you up. Going to a team who have lost three on the run, so their confidence won't be flying, it's beating, I think in the last home game maybe by Villa, 2-0. Yeah, 2-1. Or 2-1, whatever it was. So, you know, Evan will be looking at it and thinking it's an opportunity. I think you've got to go back to 1994 for the last time, Evan lost the Crystal Palace, away from the Crystal Palace. So, we've been all right down there, you know, we think we've won. I think it's some like 10 games, you've won five and drawn five. So, I said last week before Arsenal, I felt if we could get four points out of the two fixtures, we'll have done all right and put us in a better position. The greedyness comes out now because you've beaten Arsenal and you go, can we? But I think again, I think we said this before the Arsenal games, don't lose, take something from the game. Again, they're a team, they were around us, so you've got to try and beat the teams around you. And I'm sure they'll be looking at it going, we can beat Evan, they're not flying and all of course, we're going to say the same from our perspective. If we can get at them, you just hit the nail on the other, if we can show that desire that we showed in the second half to get at them, then we've caused them problems.  Rytialason's got a goalie, he'll be up and running again and confidence is there. Tarms end against this old club, so we'll have something to fight for. Anthony Gordon seems to be coming a little bit more, you know, bit more consistency to his game, he wasn't great the other night, but consistency in his game show, the core I look better the other night, so things are starting to tick over and if we could get something out of this one, we go to Chelsea, don't we, four or five days later, which is a real tough one. So maybe if you're looking at it, you go take something from this one and then see what happens at Chelsea. It is week 16 of Ultimathane. We're going to pick our teams, let's get into it. Right, my team's pretty strong, but I feel like just a couple of little changes this week. I feel like it's with Charleston's time, so I'm going to put them in for Jamie Vardy. I'm going to put Kinchello in as well for Andy Robinson. Any other changes, any other changes? Bruno Fernandez against, oh yeah, do you know what I'm going to put Bruno Fernandez in the midfield? I'm going to take out Kevin De Bruyne because Manchester United are playing knowledge and I expect them to get a victory. So Bruno Fernandez is coming in as well. My team's Chelsea, I'm keeping Chelsea. I mean they've let me down last week, but I'm keeping them as my team. I've got Van Dijk and Alexander-Arnold. They're playing Bill. If Liverpool are beating Bill, Alexander-Arnold is setting both goals up easily. In midfield, Angolo Cante. Not really a big point score. No, I mean I don't know why you persist. Because it's... I know but it doesn't like Norrell. I haven't got the option of people like Kevin De Bruyne. So I've got McCante, Fernandez has been in and out my team, but I've come back in because they've got Norridge and then up front Sadio Manai and Raheem Stirling. A look at the tialas in, but I don't want to jinx him. Sun, troffn am y brite, and I've got Jamie Vardy, they've got a new castler on. Now I'm going to go with that. I'm going to go with that. I'll probably regret it but I'm going to go with that. We'll see what happens. £5,000 prize pot. Also there's a Toffy TV league getting involved in that. We'll put all the details on our socials, make sure you do that. Join the league, join the little league. We set every week, we set every single week just like Ultimate Fan does week by week. Get involved, you can play for free. There's free packs every week. Gold cards in that, by the way. Gold cards, silver cards. Get involved to £99. Packers as well. Silver pack and for the gold pack it's for £99. Two gold cards and a silver card guaranteed every week plus offers on all the time. The likes of Uber Eats. Get involved, the link is in the description. Get involved and see if you can get your hands on some of that money. Do we? Do we? Do we approach it then because obviously the second half against Arsenal, obviously Andre Gomez coming on, made a big influence, a big change the way we were playing. Three midfield, pushed a core A4 with a little bit. Do we start with that? Do we look to go from the start with that? Now that he's back, do you think the manager might look at it and think I'm going to go with that? Or do you think he might go while I start with two and I'll do the same thing? I'll bring him on in the second half not that I think having two midfield safety fairs but that's the way he's been looking at it. It's really interesting the Gomez thing because we've seen in the past when he started games it's just not really a game in the past and yet the couple of games that I can really think of this season when he came on and has made a huge difference was Burnley around and Arsenal at home he came on against Burnley just after we'd equalised and we ended up winning the game 3-1 and he was freed up and we took the game away from Burnley and then on Monday he came on against Arsenal and I really got his foot on the ball and started to dictate me he was involved in both the goals. So he looked at it like that and think is he better coming off the bench with that for now to go when the pace of the game has dropped a little bit and he can get on the ball. So if you don't do that you then look at Fabian Delft who had been in and was back out and go right you'll shift and that will free the Coray up because I do feel I feel like at Godderson we can get away unless you're playing like Liverpool City Chelsea maybe I feel like you can play that 4-2-3-1 at home and then away from home we've seen it at Brentford we needed someone else in the middle of the park with the Coray and the Palace will be the same they've got MacArthur in there he was always a bit of a pain in the arse he was a player in Connor Gallagher he mentioned me fours being fantastic for them and he breaks from the field and you know they have others in there he does play centre back as well at times but they have three in there who work really hard and I just wonder if it would be better with that three in the field and have an obviously grey make your decision I imagine it'd be times and over Gordon the Gordon's easy drop if you go to three in the field but what he might choose to do is what he did the other night he would turn around the other night and say we played almost a 4-3-3 because Andrews Tarnsham was the one pressing from the front he did that against Spades don't forget Tarnsham was he had grey and Gordon white Tarnsham was the one who was going impressionable so we may very well just go with that and have Gomez as that option from the bench with half an hour to go to see if he can mix it up he's going to have to make a couple of decisions isn't he and obviously he went off and there's no weird on him yet but that's never a positive thing if there's no weird on him you'd want it to come out wouldn't you before the press comes into that you've got a chance a little bit like Gray did you get it out one way or another don't you but that hasn't mean so does that mean Ben Goffy goes back over and Llew Cadine comes back and we don't know how that situation is going to unfold that might have just been a internal suspension or something but you've got Holgate back as well I mean not as great as Fanny's took her eye off the ball in the last year or so he did okay the other night though no he did I don't think he was up against much but he did okay I don't still do it's that thing with what you want you can put Ben Goffy back and you bring Llew Cadine back into the side I mean you wouldn't be having that conversation normally but there's obviously decisions to be made that affect the whole team what's real pity is meena being out because Ben Goffy doesn't like to see and he's a big strong player and he wants someone to match him on Michael Keynes going after ari going after him because he's a threat isn't he obviously he's got his back he's a good player, his heart's always a threat but it is a decision over Dean it's a big decision over him and he's left out and years ago this happened a lot of you just get dropped or you've been dropped for the game and now there seems to be more stuff around it there's more information around it there's a shake of surrounding but it's up to the listen look at Dean posted something on his thing yesterday it's about the team it's not about meena it's about the play get your head down and force your way back in and he does that imagine Goffy will go and drop him alongside Michael Key and hold it it will be on the bench like he was it's a nice show there is the decision you need Goffy's pace in that it's a shame that meena is missing because Ben Tech is a good he's a good option and he's a good foil he can knock the ball up he can hold up he's strong and he can get it into the legs of the hard and you know to work I can't tell if you mentioned we've been busy man in the box it's you know we've had plays coming back the corey looks looked a lot fitter lot brighter scene in that last 20 minutes the charlison looked a lot fitter very very busy and there's something to work with there and obviously when Dom's back he'll be the same for us he'll be the one up front that we can start getting the ball into and then as a platform that's the major difference but the plays have just got to be bright haven't they you've got to be bright and busy and get in the face no, we weren't like that at Brentford Brentford's far too passive second half when we had a lot of the ball it was just slingering there was no real creativity no little bit of magic and I know both goals didn't come from Grey picking up the ball on the outside and maybe that's what we need a little bit more of Grey getting on the ball committing people that's what I think you mentioned them before commit people, you've got the pace commit people in dangerous areas to get a yard them have a go and see what happens and that's what Grey's been doing Grey's been saying it was the other night we've seen her all season from worry maybe the difference with him this season from all the seasons is he looks like the manager's given him a lot of confidence that you'll play every week your sound port so let's start seeing you see the difference in this game which means if you want to have a pop if you get a yard and you think I'm going to have a go because everything he seems to do for us always ends up being the threat or whether he's taking people on whether he's having the shots so I'd like to see the same from Gordon, I'd like to see the same from with Charleston as well see a little bit more of that than the other night just be a little bit more and because as we all know the more of those plays you've got teams, lesser teams don't know who to pick up don't know and that's what we've been missing I mean in that run was didn't have enough of those types of plays and getting started and becoming more and more exhausted and being pulled it's still there the other night against Arsenal there was a lot of time we just missed that little bit of fitness that little bit of something, a little bit of craft obviously when Don comes back we'll have a little bit more of that Don will just give them a different option and a different headache for the defence the more you can sometimes pipe it over the fact that you've got injuries people go it's not going to make that much difference but dropping two players back into a team freeze up other players like you just said you want teams to go you've got to worry about him and we've got to worry about him and we've got to worry about him because you then they're focused on stopping you one of those players will get three it's what the top teams do at a higher level they've got that many options that you don't know who to mark so you're like we need to stay in this and it's the same with the situation of having back up players this weekend you've probably got well we've got three where he was at left back but there's not another like for like centre back there's a whole game but there's not another like for like so you're dragging people to play in other people's positions and stuff we know this it's been a few weeks months have been horrific with the injuries we just hope now we get people back and you can stay in there's no guarantee that you've got to be very very careful it's why they might be looking after Domre Calvalun more than the normal especially with shating injuries especially when they're like muscle injuries you've got to be very careful about when you bring them back and you've got to just be there's not an exact science and I know I think Benita's came out after the game on Monday and said we'd left him out we could have played in this game we could have played in that game but we tested and tested so it's like he was right to come back and then he goes and pulls his car and that's the real frustrating thing and you can have that but but if we could get a win it would be huge it would take us up to 21 points and you'd feel then you start to feel yeah we can push on we've gone over I suppose the halfway mark for security and then you start thinking a little bit more let's just look at Palace's team the way they've been setting up so it is 4-3-3 and that's the thing, if you've got to have he's the person that's going to carry the ball isn't he, if you have a U on the other side he's lively and then Ben Techey is the main threat he's also got Edward he's on the bench, he's confidence Celtic he's got a few goals as well so you do have the options kind of Galaga like you said there's been brilliant through the middle and that's what the air is give them they're playing and come on, they're a lot nicer on the hide than they have been in the past they've always been a difficult team to play against you know, durable you know, they've had people like Puelist there and Aladife there and Roy Hodgson there so you knew what you were getting they were always going to be a tough well-drilled threat and a big threat but the air is give them a little bit more I think you've just mentioned it there they've played 4-3-3 in the past but that 3 in midfield was very industrious or the 4 was very industrious all the way across it and then they relied on Zahar and other players but kind of Galaga, let's just look at his number because he really has transformed this team this season 14 appearances, 4 goals 3 assists and he's the top palace player on Ultimate Fan with 98 points, huge number there so shame his mouth shall have him he's done it, so he's been more than just a link player because he's got so much energy that he can attack, he can join him you know, that leg come of the Frank Lampard that's him care, but he's so industrious gets around the pitch as well can get his foot will he be a perfect Chelsea player next season but he can put his foot in he'll fight all day, run all day and I think he's been a massive difference for them this season because he's suddenly turned a very industrious midfield into more goals assists so suddenly it's not just the three of front, it's the one coming there's a number 10 now who's also a number 8, who at times can be a number 6 in the same game and he has given them that little bit extra big goals, he's got a second goal at Man City when he went to see a lady other week so he has just come up with big goals and I like them at West Brom Everton Everton like them in the summer but for one reason or another didn't pursue something when it was offered to them hopefully if that ever comes up again he will because I think he looks like a perfect Everton he's a hard worker covers a lot of ground and he's had the goals in the city as well so I know you feel like Chelsea will keep him in the squad maybe they will, but he's been really good for Palace and when you have that it's like there's a ha Edward coming off the bench and there's a bit of strength that he's going to leash as well from, all I say and when he says 9 from Reading another good young player so really the air has done a great job because when he went in and don't forget he was about the fourth choice for the manager's job he went in, he had about 10-11 players so he's reused the contracts of a few and kept them in and he's got them doing well so it's up to us to go stamp our authority on the game and get something out of it because like you said before this is one of those games where we're playing a team who's in and around us and taking points off those teams is important don't lose the game don't lose the game but there's three points there we work like we did a second half on Monday there's an opportunity but it will be tough Christopher Ballas's great when they make it hard for you no one, they're on a side and they won't walk over they always do make it hard for you so it's going to be a tough game and let's just hope let's just hope we can get something and keep positivity rolling into you know into before the Chelsea game of course but if you go to Chelsea off the back of two decent results and you stay in that game wherever that happens you've still got a bit of momentum going home to Leicester following Sunday you know you end up beating Leicester maybe because Leicester aren't great either you know you pick up your momentum we know going to Chelsea is a tough game top shot they'll be there or there about for the title so this one is a really important one Palace win, they go above us so that is the reason why you want to keep you know everything can win if you set that lead to five points over teams like them so but don't lose the game that's the key don't lose the game yeah just some facts there Evan are windless away in five games the worst run since an eight games stretch in 2019 Evan have one more point some losing positions than any other team the Premier League this season ten making a 56 don't go behind the hole no Evan have failed to score in their last six Premier League games played on Sundays since a 1-0 in at West Ham in May it's just not great is it no side has ever failed to score in seven consecutive Premier League Sunday games so if you were Palace eating that you'd be doing great here comes Palace well if it was Evan you would but there's a here come Evan because you know Evan have let's leave him and do that one seven of Evan's last 11 Premier League goals in London have come from Dominic Hall but he's obviously not Abdullah Decorey has got the gold the Charles and has got the gold in that time as well so again we can win tough game but we've got to try to build some momentum and you've got to almost use the fact that we win eight games to get that win and go listen it's the other way not this is when we build the run the other way and who knows but it's a game we can win so fingers crossed and everything else crossed we don't want to win them run so yeah it's your last game and we won there you go those are your thoughts what do you think about this game let us know in the comments don't forget to download Ultimate fan as well play the game get involved link is in the description so is the link to our Patreon where we do exclusive videos good to buy videos daily 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Well, fire investigators are trying to determine who started a fire that destroyed two structures in Deerwood early Wednesday morning. The blaze has been ruled in arson and it heavily damaged Salem West, which is a donation center that serves as a storage site for donated clothing and household goods delivered to families in need. It's operated by Salem Lutheran Church. The fire also damaged a neighboring detached garage. Now there is a reward of up to $5,000 for information regarding this fire. If you have any information, you can call the arson hotline at 1-800-723-2020. Salem West is still taking donations at Salem Lutheran Church. Donators are being directed to the east entrance of the Fellowship Hall between the hours of 8.30 a.m. and 3.30 p.m. If you've enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland Public Television.


Good afternoon everyone. This is Melissa with thestockswish.com and welcome. Welcome to a brand new class brought to you by the Stock Swish LLC and me, Melissa Armo, called the Trading Plan course. How exciting. If you'd like more information on this new class, email me at Melissa at thestockswish.com. So ask yourself, do you currently trade the market but have no trading plan? A lot of people trade and do not have a trading plan. And this goes for anything. I don't care if you trade forex, equities, options, swing trading, day trading, core trading, any type of investing you do, anything, anything you do where you're putting your money into the market. You have to have a trading plan or should. A lot of people don't or don't know what one is and that's the reason I decided to write this class. It's something that I've been thinking about and started working on for a while ago. A lot of people throw themselves into trading and don't have any strategic plan for what they're doing and it's important. You got to have it if you want to be successful and it doesn't matter what type of trading that you're doing. So do you know what a trading plan is? Be honest with yourself. Do you or don't you? And if you don't then this might be a good class for you because if you don't have a plan and if you don't want to know what a trading plan is then you need to find out and get one. It's important. It's one of these things that's so important. It deserves an exclamation point because if you want to be successful and have some longevity in the market, you have got to have a plan of action for what you're doing. It has to be out there. It has to be written. It has to be real. It can't be something that you just make up in your head. It has to be on paper. It has to have certain specific requirements. Here's a good example of money management. This is IMTC. This was a trade just back from last Friday. Beautiful nice trade. It was a perfect entry and a perfect exit I had on this trade and it was a Friday. Friday, good week. I money managed myself. I said, you know what? I'm done for the day. I'm not taking any more trades.  That's money management. This is the type of thing that needs to be in your trading plan. There could have been other great setups that happened on this day and there was. But you're saying to yourself, you know what? I'm done. I'm not going to trade the afternoon. This is the type of thing where you say, you know what? I have to preserve the amount of money that I made in this trade. Another part of money management is you take two trades. One works and one doesn't or both of them don't work. You have to have this written down in your trading plan. What are you going to do after that? What if you do two trades and neither one of them work and it's 9.45 and you're down two trades in the first 15 minutes? What should you do? This is the kind of stuff you have to have in the plan. What if you take one great trade and another great trade? You book the INTC, you're in another great trade too and you say, wait a minute. You know what? I'm money managing myself here. This is it. I'm done. I'm done. This is what I did last week. I had a perfect trade in INTC. Was it ready and something else? It was up. I said, you know what? I'm tightening up on this one here. This is it. I'm not doing anything else. I'm keeping the money. You've got to go into the trade, make the money, book the money, and stop. You've got to keep the money you make from the market and part of that is money management. I think a lot of people don't do that. A lot of people don't think ahead of time or have any type of plan for what to do if certain situations arises and you need to know. Hulux is another example of money management. This gap did not work right on the day. In fact, it failed on the day. I took a loss in this. I did not go back after it and chase it and chase it and chase it and chase it and look what would have happened if I had. I was shorting this Hulux. If I had chased this thing, I'm teen times this day, I would have had zero money management. It flat out failed. It did something that it shouldn't have done or I wouldn't have gotten stopped out. That's it. That's the end of the story. Boom.  That's it. Again, it's part of the process of learning how to trade. This day here, it was early on in the week. There's plenty of a whole week left to make money. Some days you just decide you're going to take a loss in a trade because you see that it fails.  You have to make these decisions ahead of time how you're handling the situations.  You can pay yourself. That's the reason you're doing this in the first place if you're trading the market. The class is a trading plan course and it teaches you the things that you need in the class and that you should have before you even place a live trade in the market. Preparation is so key to being successful. You want your capital to last. You want to be organized. I'm a highly organized person. I'm a highly prepared person every day when I trade everything that I do. How much money I'm risking. I know all these things ahead of time and have had this in place for myself for a long time. I'm teaching people to do this. I'm teaching people to become better traders and a more holistic approach to looking at things. They have to have all the pieces of the puzzle. They have to be totally, totally ready. Think about this. If you own a business plan, if you own a business, you would want a business plan. You would. If you were someone that was a business owner, you would want a business plan to move forward.  You've been looking for something to invest your money in. So you decided to buy a business. What is the first thing you would do before you even got started? Well, you would make a business plan. You would determine your expenses per month, what net revenue you need to generate in order to be profitable, what steps you're going to take to make those profits. You would outline everything, everything prior to opening the doors. It's the same thing with trading. Having a business plan in place prior to trading will prevent losses, keep you organized, and more importantly, on track to meet your goals. How are you going to meet your goals if you don't know what they are? So you need to know. What do you play? What do you play each day? What do you pick? And not only that, why? What stocks are you supposed to trade and why? Why are you trading them in the first place? What is your strategy? Do you even have one? When do you stop for the day? When do you stop when you're up? When do you stop when you're down? What do you do if you start the day down? What do you do if you're up a lot? I mean, all these things you have to think about in having a trading plan ultimately comes down to risk. Risk and money management, and this is part of it. This guy here clearly has a lot of risk and money and this guy here clearly has assessed his risk element. He's aware of the situation. He has his helmet on and he's prepared. He couldn't be any more prepared than he is unless he decided not to go for the cheese. And if he doesn't do this, then he won't eat tonight. And actually this piece of cheese is going to last him for a while. This is a big trade here. So he is full on ready. Look how situated he is. He's flat on the floor with his feet. And he has the helmet on as well. He's absolutely ready to go. And there's nothing stopping him, but he's prepared. He knows what he's going into the situation. And so he has a high likelihood of success to be able to meet his goals, to get the cheese, and go back home at night. And not be harmed. Very important, too. So money management by day and week counts. By train, by day, by week, all these things you have to have set out ahead of time in your trading plan. Now, why a trading plan can make or break your trading? Well, let's see. Well, without a trading plan, live trading can sometimes run away with itself. And not only that, lead to over-trading or unknown, an unplanned loss is what you want to avoid if you want to be successful. If a plan is thought out ahead of time, there's less likelihood of mistakes or choices made in fear. Again, you don't want to be in fear when you trade. Traders make decisions in fear when they don't have a plan. So how do you avoid that? Stay organized. All that it is. Fear ultimately leads to losses. So you've got a plan ahead because it counts. Empower yourself to become successful.  This is a real-life business. You're the owner. You're the one in charge. You're the one that's making decisions. You've got to have a trading plan just like you need a business plan if you started a business. Because the more preparation, the more money you make. It's true. It's really, really true. You can't prepare enough, actually. And knowledge is extremely important for you to be successful in trading. The most important thing. So proper preparation is the key to your success. You want to do it. Invest in education. I teach this class as a new class. It's an exciting course. And ultimately, I think trading classes are fun because I love teaching them. It's empowering me to be able to teach information to people as well to empower them to trade their markets successfully. It's fun for everyone. So the class is called the trading plan course. It is a course on how to create a trading business plan. The class tuition fee is $5.99 for upcoming class dates. Email Melissa at thestockswish.com The class is online. So if you're interested in upcoming dates or to sign up for this new class, email me at Melissa at thestockswish.com. Thank you, everybody, and have a great afternoon.


Activity for teaching the simple present for the ESL classroom, ESP, extraordinary sensory perceptions. Sensory observations are always expressed using the simple present. Therefore, have your students observe their surroundings, at school or at home, and have them take notes. Hereby it's important for them to use and describe all five senses, sight, hearing, feel, touch, and taste. Thanks so much for watching. We are ITTT, the leading provider for TEFL and TESOL training courses. If you like this video, please subscribe by clicking the button down here and click on any of the videos here on the left for more interesting teaching tips for getting certified to teach English abroad and online.


Gas is being used in this war. Air raid sirens warn us of the approach of enemy planes. But in addition to gases dropped by the enemy, a special gas alarm will be sounded. Learn what gas alarm has been chosen by your community. It will be a hand rattle or a hammering sound like the beating of a dish pan. That is dropped from planes either as a spray or in gas bombs. But should enemy raiders use gas against your community, there is no reason for fear or panic. Because if you know what to do, you can protect yourself and safeguard your family against the menace of gas from the air. The ideal protection for civilians is an airtight gas shelter ventilated by a system which removes gas vapors from the incoming air. Such a shelter can be designed to provide some protection also against the effects of high-explosive bombs. Some war gases can be seen by the eye. Others are invisible. But it is important to know that most of them are heavier than air and that they settle down and are most concentrated close to the ground. Hence, if no gas shelter is immediately available, go indoors and go upstairs. The gas at that higher level will probably be less concentrated to down near the ground. First precaution is to prevent gas from getting into the house. So close all windows and shut off all ventilation or air conditioning units which are not equipped to remove war gases from the incoming air. If windows are blown out by high-explosive, tack blankets over the opening. Close fireplace dampers. And if you live in a one-story house, seal all other openings around doors and elsewhere with cloth or rag. In a larger house, go upstairs. Don't go down into an unprotected basement unless you have a gas-proof shelter there. Wait upstairs until your airwarden tells you that it's safe to leave. You may have to wait until even after the all-clear signal or gas may still be present in your section. Some war gases are spread as liquid which slowly evaporate giving off invisible but poisonous vapors. This type of gas remains for a long time and hence is called persistent. Certain chemicals neutralize this liquid gas and trained decontamination teams of the United States Citizens Defense Corps which is the civilian protection force of your community are equipped to neutralize the liquid gas so that people may go outside without danger of exposure to the liquid or its poisonous fumes. But these workers must wear special gas-proof clothing and masks for protection. The completeness of their protective clothing emphasizes the fact that without such special protection you must stay indoors until notified that the liquid gas has been neutralized and that the air is free of harmful gas fumes. Liquid gas may also be washed away by heavy rain or by a stream of water from a fire hose. Out in the fields where liquid gas has been dropped dry chemicals that neutralize the liquid gas are mixed with the earth. This scene should remind us to stay off the grass after a gas attack. Persistent liquid gas in the fumes that it gives off may be lurking unseen and covered by grass or shrubbery for days or even weeks after it has dropped there. Another type of war gas has dropped as a vapor. This cloud gradually thins out and disappears in a few minutes. When it has cleared from the neighborhood it is no longer a minute. Because this type of gas is versus quickly it is called non-persistent. So after a gas attack wait for your warden to tell you that it's safe to leave your house.  Every second counts. Act quickly now in applying first aid. There are certain simple steps you can take to prevent or minimize the harmful effects of war gas. If the liquid splatters onto your skin or clothing or if you have been exposed to gas vapors remove all outer clothing outside the house including juice. This avoids spreading the gas inside. Remember liquid gas spreads by contact like poison ivy. Leave the contaminated clothing outside to be de-contaminated later. First, quickly remove as much of the liquid gas as you can by carefully blotting with dry cloth or absorbent material. Be careful not to smear or spread the liquid gas onto fresh skin areas. You must work fast. The liquid gas will cause blisters if not neutralized in a few minutes after exposure. You may use absorbent tissues to blot the liquid gas from the skin. Absorbent cotton may be used in the same way with equal success. Throw the contaminated materials used to remove the liquid gas into covered containers to be destroyed later on. Use ordinary household bleaching solution containing sodium hypochlorite to neutralize any liquid gas remaining on the skin. The exposed area of skin should be gently and thoroughly bathed with absorbent material saturated with the bleaching solution. Do not use rough cloths and do not rub with pressure as this might cause irritation. And for safety's sake, rinse the hands thoroughly with the bleaching solution. Provided eyes have been exposed, they should be treated immediately. The recommended treatment for the eyes is the 2% solution of baking soda, that is, by carbonate of soda. In order to be able to use this quickly, make this solution in advance by mixing a tablespoonful of baking soda in a quart of water. Keep this handy and tightly corked and properly labeled bottle. Now to actually irrigate your eyes, fill an enema bag with the prepared baking soda solution. Have someone help you irrigate each eye with a steady stream for at least two minutes. Alternate back and forth from one eye to the other, so that injury from the gas does not develop in one eye while you are treating the other. If an enema bag is not handy, use a tea kettle or some other device that will pour a small steady stream. Results will be improved if you can hold the eyes open. And if you can't find anyone else to help, you can irrigate your eyes yourself even though it is awkward. Then get into a shower as quickly as possible. This removes the bleaching solution after it has neutralized the gas. Use plenty of soap and wash thoroughly. For by doing so, you are taking an added precaution in the event you may have missed some exposed area. And be sure to wash your hair before you're through. If you don't have a shower, stand in the tub, soap yourself thoroughly. Meanwhile, fill buckets of water and pour them over you to substitute for the shower. Keep the drain open. Let the water run away.  It might spread the liquid gas over your body. After bathing, irrigate the nose with a stream of the baking soda solution. And to treat the throat, use the same solution as a gargle. If you haven't provided first aid materials in advance, don't waste time looking for it. Do the next best thing. Wash immediately after removing your clothes. Let water run into your eyes to help remove any traces of gas which may be in them. After being exposed to gas, you may start coughing or perhaps have a brassy taste in your mouth. Your lungs may feel heavy and oppressed. Maybe cigarettes don't taste like they usually do. In a case like this, you must lie down immediately. Relax, don't exert yourself. Even if you feel all right, don't take a chance. Lie down because exertion may aggravate your condition if you've gotten gas into your lungs. Tell your warden to notify the emergency medical service. And if listers develop, don't touch or attempt to break them. Breaking them might start new blisters. Summon medical aid for proper treatment. Now let's go back to those clothes. The all clear has sounded and the warden has notified us that it's safe to come out. Don't touch the clothes. You might get liquid gas on yourself. A trained man from the United States Citizens' Defense Corps will take them away to decontaminate them. Why does the enemy use gas against civilians? Well, gas bombs dropped by the enemy do not destroy our homes and factories as do high-explosive bombs. War gas does not start the devastating fires that are the great menace of incendiary bombs. War gas does not shatter arms and legs as bullets and bomb fragments do. The real purpose of the enemy in using war gas is to spread fear and panic to destroy our morale and to cripple our war production. The enemy hopes that we will become scared and panic, that the weapons our soldiers are waiting for will fail to arrive when crucial battles demand them. But you can force the enemy by not giving way to fear and panic because you know what to do if gas comes. Remember, close all openings which might permit gas-laden air to enter the building. Use blankets to cover windows shattered by high-explosive bombs. Go up above the first floor. Don't go down into the basement unless you have a gas-proof shelter there. Stay indoors until your air warden tells you it's safe to leave. If you come in contact with gas outdoors, leave outer clothing outside the building. Time is your ally if you use it. So apply first aid as quickly as possible. Quickly remove any liquid gas by blotting. Be careful not to spread the liquid gas. Then, gently and thoroughly, bathe the affected skin area with the bleaching solution. Wash each eye out for two minutes with a 2% baking soda solution. Soap and wash next. Use lots of soap to a thorough job. Use either a shower or poor buckets of water over you in a bathtub. Irrigate your nose and gargle your throat with a baking soda solution after bathing. Don't waste time looking for first aid material. If you haven't provided them in advance, soap and shower immediately after removing your clothing. Wash your eyes out with plain water. If your lungs are affected, lie down to rest while waiting for the doctor to arrive. Or if blisters form, summon medical aid. Across the world's battlefronts, our fighting men are hammering the enemy with weapons forged in America's mighty arsenal of democracy. These are the weapons made and wielded by three men who answer the challenge of pirates who would enslave us if they could.


You know I've been working with our hitting coaches, you know a little bit kind of getting dialed back in You know what I had before and you know I think I was trying to do a little too much when I first got here kind of impressed everybody and Got out of my swing and you know I finally have been working on it when I got sent back down and so it was nice to get some of that to come back You know fresh and hot and you know good things happen tonight. I'm you know super happy So you make it mentioned that swing. What adjustments did you make well?   I know he's a good hitter He's got the track record for it and you know, I mean, it's not like we're battling out whoever's in the line It's in the lineup and you know I'm rooting for him if he's in I'm sure he's rooting for me too And you know hopefully you know we both get opportunities to you know do well because I mean that's what we had the DH too So hopefully those both those spots are hoping for us and you know, I know he'll come back Thanks congratulations on the win. Thank you


This is a well-known easter egg of Windows 95. This is the easter egg that started the rumor that Microsoft might be hiding a satanic secret. Hall of Tortured Souls is a little horrible way of showing credits to the creators of Windows 95, especially the creators of Microsoft Excel 95. As I said earlier, this works on Excel and Microsoft 95. The game is a simple visual basic game. To enter the game, go to Microsoft Excel 95, if you still have a copy. Open a new blank Excel worksheet. Go down to the 95th row, and select the whole row. Tap over to the column B. Go to Help and About. Tap and hold Ctrl plus Alt plus Shift, then click the Tech Support button. Then the game will appear. A window with a name Hall of Tortured Souls will appear. You can interact with the use of the keyboard. There are eight directions in the game. North, Northeast, East, Southeast, South, Southwest, West, and Northwest. Use the arrow keys to move.  In the game, you can walk through walls.   You can enter the columns. Up ahead lies a staircase. The walls are surrounded by text of the creators, probably creators of Excel. In the next level was a really small room with red walls. Again, the names of the creators have been flashed on the screen. Go down and enter to the room you were before. Type the magic word Excel KFA. Another hall will open. This hall has a torrid black zigzag way. If you fall, you will return to the room you were before. You need to travel carefully. The other end lies another wall with pictures of the creators. Go back to the main point. Try doing a full turn and you will see yourself outside that building. You will see the room you were earlier. Now, if you bumped one of the walls, you will automatically do a full turn and will teleport to the inside. This is an Easter egg that can hold terrible secrets about the creator. Please message me if you found something unusual with the game. The trivia is that Hall of Tortured Souls uses a very similar engine to the commercial video game, Doom, released in 1993. The magic word Excel KFA is a reference to the cheap code IDKFA in Doom. Hall of Tortured Souls got a backroom's level, which is called level 195 Hall of Tortured Souls.


We've talked about third-party installers and frameworks, and well, there's really no de facto way of doing things. Each operating system is different, each operating system comes with its own set of headaches. Qt comes with an installer framework that runs on Linux, Mac, and Windows. And it's complex. But it'll do almost anything you want it to do. Unfortunately, because it's so complex, there's no way we can possibly cover everything in this one video. We're going to cover just enough to get you started. The first step is to make sure that it's actually installed.  Install one of the framework versions I'm using, version 3, although there's an older and a newer version. Not a huge download, it's actually pretty fast, and I'm actually really surprised how small this is for all the features that it has. Which it's installed, you can go to Tools, Cue Installer Framework, go to your specific version, Bend, and make sure there's a binary crater in there. That's what's going to do all the heavy lifting later. Their documentation is superb, but one thing they should highlight, right up front you'll need 7zip. If you don't have it, go out to 7-zip.org and download it. Most Linux distributions either already have it built in, or it's just a command line away. And definitely go through and read all of the documentation. It's a lot of it. Understand the workflows and how those all function, but they have a beautiful tutorial that walks you right through the complexity of all of this. Really I can summarize this tutorial as dead simple. It's ridiculously simple. You just have to read and understand all of their documentation before you even try it. So once you really understand what you're doing, it's very straightforward. In summary, you basically make a directory structure, make a few XML files, and make a 7zip file. We're going to walk through that. So you need to create the directory structure, and right off the bat you should have a config and a packages folder. So let's look at our folder here. I've got the folder structure already set up. We have config and packages. Config directory just has an XML file, and this is your installer's configuration, and it just shows what are you trying to do. And they even have the XML. You can just copy and paste right into the file and modify to your needs. From here, you're going to have to make individual package information, and this takes a little bit of explaining. But basically, you'll have a package folder at your root, and then a folder for each package.  For example, if you have multiple applications or multiple components or plugins for that application, each one will need a unique directory name, and then each one has a data folder and a meta folder. The data folder just has a 7-zip archive, which is why you really should download and install 7-zip. And you have those files actually in the same structure you want them installed. So for example, if you did the Windows Qt deploy or the Mac Qt deploy or Linux Qt deploy, it makes that directory structure. That's what you'd put into the 7-zip file. For demonstration purposes, I just have an app image. So you can 100% put an app image or a static build or an entire directory tree in here. It just has to be exactly the way you want it installed. Jumping back out here, you'll have the meta folder, and it just has package information. And once again, it's just XML. That's simple. They give you the XML. You just change it to suit your needs. You can have everything from just basic description to license agreements to scripts that actually run and custom user interfaces, which was really what makes this thing so complex is it's so highly customizable. Finally, once you get ready to run this, you just simply run that binary creator. And once again, this is very straightforward because they give you an example of exactly what you need to do. So basically, you go out to the root of your project, you point it to the config file, you tell it where your packages are located, and then tell it what you want it to make. So I'm going to go out here, and we're going to go back up to our root. So we've got our config and packages going to open the command line here. And we're just going to do the old magic of copy and paste. Be sure this is pointing to the Q installer framework with the version that you want to work with, and that it's pointing to the binary creator. The dash C points to the config with the XML in there. The P says use this packages directory, and then what you actually want to create. Very fast, very easy. That's it. You're done. Obviously, you should 100% test your installer before you give it to the end user, but it just works. Next, next, you can choose your installation directory. You can choose the packages that you have in there. And then you can just click install and you're good to go. Let's just face it. Q is extremely complex and it has a massive learning curve. But once you learn it, you can do just about anything. Unfortunately, learning Q is a challenge in itself. And if you've tried learning straight from the docs, you've probably become easily frustrated. While they do a really good job, they're arguably some of the best documentation in the world. They don't go that extra step and leave a lot of people guessing what to do. How do all these things interconnect? That's why I started developing videos. I've done videos not just on my own YouTube channel, which you're watching now, but also on the official Q Studio's channel. And I've started doing video courses out on udemy.com. Right now, I have the Qt Core series. It covers beginners, intermediate, advanced, so it'll take you straight from Hello World all the way up to building a complex, multi-threaded, encrypted TCP server. On top of that, if you don't want any of this, you can still join the Voidrom's Facebook group, which has a pretty flourishing group of developers. And we discuss everything, not just Qt. I hope to see you there.