stick evening ahead. So ladies and gentlemen, we do have Dr. Anurag Bhattra and we're just requesting novel to Kylie switch on his cameras. Dr. Bhattra, are we set? Yeah, we are set. I just want to say something I couldn't say earlier.  In exchange, we do well because there is a great team, there's a continuity of leadership and there is a passion. So I just want to acknowledge the leader of this initiative. Pretty much, you know, I anyway, have no operational role in for him. Now I'll run Z for him. And I spent time in BW business, which the best time is yet to come and it will come. But I just want to acknowledge the team that has done this, especially Mr. Karan Bhatia. Karan and his understanding and passion for this domain has really made this domain a very active domain for us. So congratulations to Karan on this was Karan's idea. Karan's executed.  So Karan, congratulations to you. And Fazal, Ria, and also Ruchika, these three people in the complete exchange for media team, you know, the Sagar managing initiative, I would say Karan, Fazal, Kudos. You can go ahead with the order, you know, I'm called in transit. So, you know, sure, sure. Thank you so much Dr. Bhatia for that.   It's a team effort. Thank you to everyone. Perfect. Thank you. Thank you, Karan, for that. Also, Mr. Navala Hoja would like to join us on the screen. We love that as well. But in interest of time, Dr. Bhatia, let's start with the event and let's acknowledge all the winners today. So ladies and gentlemen, with the presence of such visionaries on your screen, it is now time to move on to our winners. First up, let's move on to the emerging leader in PR. Let's have a look at who gets the winning. Could we have the A B please? Emerging leader in PR, Nupur Sharma, PR Pandit. Ladies and gentlemen, joining us on screen is Nupur Sharma from PR Pandit. Congratulations, emerging leader in PR. We'd love to hear from you, Ms. Sharma, over to you. Thank you. Thank you, Babna. I think a big thank you to exchange for media for this recognition. I think it's such an honor to be sort of being recognized in the August company of such amazing, wonderful leaders. And I think it's just inspiring. And I think every day we are learning. And I think kudos to woman power. I think I myself have learned from a leader, Archana Jain. So I think like she said today in the morning that that quality of a good leader is that you obviously inspire and sort of create new leaders. So that's where we are. But thank you so much. Right. Congratulations, Nupur, on this fantastic achievement. Well deserved. Is there anything you'd like to say? Sir, you're on mute. Congratulations, Nupur. All the best. Thank you so much. Thank you so much. So ladies and gentlemen, it is now time to find out the emerging leader in PR. Let's have a look at who wins this next. Could we have the winner, A B please? The winner is Radhika Mehta, Radha Finn. Congratulations, Radhika Mehta of Rudha Finn. Congratulations on that. And Radhika, before you get on to the acceptance, once again, I'd like to call upon the Nava Lahooja co-founder, April M group to kindly join us on the screen. Nava, if you can hear us. We'd love to have you on the screen, please. Yes, Bapna, very much here. Thank you so much, Nava, for joining in. Congratulations, Radhika. We'd love to hear from you first. Thank you so much. Thank you, Mr. Batra, Naval, Karan and the entire E4M team. I think it's an absolute honour. More than anything else, I think the industry has some amazing women and just sharing the platform with each one of them is just fantastic. So onwards and upwards. Thank you. Absolutely. Congratulations, Nava. Is there something you'd like to say to Radhika? Well, you know, I don't want to take up screen time. We have a long list of winners and I think they deserve the limelight. So congratulations, Radhika. Well done and look forward to celebrating this in person once the lockdown is fully behind us. Thank you, Naval. Of course. So as Naval rightly directed that, let's give the maximum screen time to all our wonderful ladies and our winners, the women out there who are leading from the front. Once again, congratulations, Radhika. So ladies and gentlemen, moving on with the presence of Dr. Anurag Batra and Naval Ahuja on your screen, it is time now to move on and finding out who's the next winner in Emerging Leader in PR. Let's have a look at the winner, please. Ladies and gentlemen, calling upon Priti Satya, who is from ad factors. Priti, we'd request you to kindly join us on the stage and screen by switching on your camera. Lovely to see you. Priti, over to you. Priti, if you can hear me, we'd love to have you on the screen, please. So ladies and gentlemen, we just announced the winner of Emerging Leader in PR and that goes to Priti Satya from ad factors. So if Priti is not around, maybe we can shuffle in and call her again next. But let's, for the interest of time, let's move on and understand who's the next winner. We have the next winner, AV, please. Congratulations from Hill and Norton. Congratulations, Mam, we'd love to hear from you. Over to you. Thank you so much. And it's such a great honor, such a great honor. Thank you, E4M. And I'm sure every other nominee was as deserving as me, if not more for this award. So congratulations to everyone. And I just have to say one thing that, something that in HNK strategies that we always believe in and it's imbibed in us is ideas over hierarchies. So yeah, I think it's women power all over. Thank you so much for recognizing. Absolutely, ideas over hierarchy, well said. Ladies and gentlemen, on this note, let's move on and find out who's the next winner in Emerging Leader in PR. Over to the winner, AV, Emerging Leader in PR, Charu Raijada, Independent Consultant. Charu Raijada, congratulations, Mam, on this wonderful win. We'd love to hear from you now. Over to you.  Could you speak a little louder? I am on actually, it's for volume, I don't know. Yeah, now it's better just try and talk a little louder. That's it. Charu, unmute yourself please. Yeah, okay. Yeah, can you hear me now? Much better. Much better, Charu. Over to you. Yes, all right. No, such a big honor. I'm going to take much time and I'd just like to thank the jury for their recognition and of course a big thank you to Mr. Bhatia and Karan and the entire team at E4M. I just want to say this award is the reinforcement of the fact that there is no substitute absolutely for passion, wisdom and hard work and really a heartfelt thank you. Perfect, congratulations Charu on that incredible win. Ladies and gentlemen, with this, let's move on and find out who's the next winner in our category, Emerging Leader in PR. Could we have the winner, AV please? Ladies and gentlemen, congratulations. We've got Regal Ranjan Mantuk from Value 360 Communication. Congratulations, man. We'd love to hear from you now. Thanks, Bhavna. I'm thrilled to receive this award today. I would say it's an absolute honor and being a woman myself, it's really empowering to see that so many fellow women, they're not only getting recognized for their excellent work but also for their contribution in the industry. I would also like to thank Dr. Anurag Bhattra, Exchange for Media and Jury members for this award and my special thanks to all the mentors, clients and team members who've helped me to grow in my PR journey, especially Value 360 Communications. So as Dr. Bhattra said in the beginning that the future is bright, so congratulations to all the lovely ladies who will win this evening. Congratulations, ma'am, once again on this incredible award. Congratulations. So ladies and gentlemen, it is now time to move on to the next category which is Emerging Leader in Corporate Communication. Let's have a look at who's the winner. Could we have the winner, AV please? Emerging Leader in Corporate Communication, Simran Podesia, Airbnb. Yes, the award goes to Simran Podesia from Airbnb. So Simran, if you're around, we'd love to have you on the screen and join us for your congratulatory acceptance of words as well. So Simran, congratulations on that. And meanwhile, I'm loving the fact that all the women are interacting with each other. This is going great. Thank you so much on that. So if Simran's not there right now, are you there, Simran? Apologies, audience. Simran is not present currently or she must be having a technical issue. Let's try and see if we can get her to join us on the screen shortly. Till then, let's move ahead with our next winner in the Emerging Leader in Corporate Communications category. Emerging Leader in Corporate Communication, Supraja Srinivasan, Book My Show. Congratulations to Supraja Srinivasan from Book My Show, first time I'm looking absolutely spectacular. I have to say that on behalf of everyone who's present today. All the women are looking fantastic. Congratulations to you. Thank you so much. Absolute gratitude to the entire team of Exchange for Media for this honor and really championing women in this field and walking the talk here. Anurag and Naval mentioned at the head of the conversation about how communications and PR is literally shouldered the weight of consumer connect, grand reputation, performs this year especially with women leaders going all-gun blazing. I think a platform like this really reinforces that strength of women and their ability to shine unfazed, whatever the situation may be. So yeah, more power to all of us. And just to conclude, I'd just like to say it's really amazing to share this platform as a part of a firm like Book My Show with such deserving and accomplished women professionals in this field. So thank you once again. Thank you. Congratulations and hope you succeed in your future endeavors. Ladies and gentlemen, with this, let's move on and find out who's the next winner in emerging leader in corporate communication. Could we have the next winner, Amy, please? Emerging leader in corporate communication, Manali Ajmera, India's first life insurance company limited. So yes, we've got with us Manali Ajmera from India first life insurance company limited. Congratulations, ma'am, on this incredible win. Over to you. It's an honor to receive this award and I think thank you to the judges, the jury and the entire exchange for media team. I would also like to thank my parents and mentor because without whose support this wouldn't have been possible. So absolutely thrilled to be here and to be recognized for all the efforts and hard work. Thank you. Sure. Congratulations on that Manali incredible win. Ladies and gentlemen, let's find out who's the next winner in emerging leader in corporate communication. Could we have the next winner, Amy, please? Emerging leader in corporate communication, Nidha Noshad, cars 24 services. Congratulations to our winner, Nidha, on this incredible win. Nidha Noshad from cars 24 services. We'd really like to pass on our congratulations to her and our incredible team. Ladies and gentlemen, with this, let's move on and find out who's the next winner in emerging leader in corporate communication. Could we have the winner, Amy, please? Leader in corporate communication, Minoon Ajaykar, for Vankar Limited. Congratulations. We'd love to hear from you. Thank you so much, Bhavna. I just want to say a big thank you to exchange for media and all the jury members. And I also wanted to add that it's absolutely thrilling to be in this August Company of amazing women who not only inspire and motivate, but also, you know, keep the rest of us going. Before I leave, like I said, nothing happens without our team. So a big shout out to my team both in-house and my consultancy. Thank you so much. Thanks again. Perfect. Congratulations Minoon, on this incredible win. Congratulations to you and your team. Thank you. Ladies and gentlemen, with this, I'd like to invite Preeti Satya, who got the emerging leader and PR from ad factors. Preeti, if you're around, we'd love to have you on the screen. Firstly, congratulations once again. Preeti, the screen and stage is all yours. Over to you. Thank you very much. I'm really sorry I could not join right in time. And this is what's made exchange for media absolutely inclusive, that you make sure that everybody joins and participate. Extremely honored to have had coveted juries and the second season of women achievers award. It really places women at the center of leadership and I congratulate all the winners. Thank you very much. Absolutely. Congratulations Preeti, on this wonderful win, celebrated with your team today. Over. Thank you. Thank you. So ladies and gentlemen, now let's progress with this wonderful ceremony and let's find out who wins next in the emerging leader in corporate communication. Could we have the next winner, AB, please? Emerging leader in corporate communication, Koyal Trivedi Dhingra, Tata Power DDL. Congratulations, Koyal Trivedi Dhingra from Tata Power DDL on winning this incredible win. Koyal firstly, congratulations and Koyal, while you accept this wonderful award. I just like to read why Naval Ahuja co-founder, exchange for media, group to kindly join us on the screen back and let's applaud the presence of him as well, while we have the wonderful winners. Over to you, Koyal. Thank you. Thank you so much. Thanks to the E4M group. This is a great honor to receive and I would like to thank all the people who have supported me and who keep supporting women in their lives. So whether it's my parents or all the great mentors that we have had, I have had through the years who have given great professional as well as life lessons. So I would like to thank everyone and it's a great honor and I hope more and more women keep doing great work and it becomes impossible to recognize all of them. So that's my dream, that's my dream to achieve that. Thank you so much. That's great, Koyal. Thank you for that. Ladies and gentlemen, the award ceremony is going so great. We're seeing so much encouragement coming from all the winners to each other. Everyone's writing congratulations to one and all. That's going great. Ladies and gentlemen, with this, it's now time to find out the next winner in Emerging Leader in Corporate Communication. Could we have the next AV, please? Emerging Leader in Corporate Communication, Akansha Jain, Bharat Pes. Congratulations to Akansha Jain from Bharat Pes. So Akansha, if you're around, we'd love to have you on the screen right now and accept your award. Over to you, Akansha. So ladies and gentlemen, it's going great. Please keep hashtagging and congratulating all the winners. Let's spread the buzz around. Akansha, if you joined us, do come join us on the screen and accept the award. We're waiting for you. It's going great today at the wonderful awards night. So I can see a lot of messages coming in. Well, in just interest of time, we move on to the next winner. We'll see if Akansha can join us back shortly. Let's understand who wins us in the Emerging Leader in Corporate Communication. Let's find out the next winner, please. Emerging Leader in Corporate Communication, Swetha Singh, Opo India. Swetha Singh, Opo India. Congratulations, ma'am. I can see you going great. I'd love to hear from you now. Over to you, ma'am. Thank you so much. So it's like, first of all, thank you for having this kind of platform and recognizing the women and their work in this field. And it's really amazing to be in the list of all the super women that I could see on screen right now. So it's really nice. But just one thing, all these things had it been possible without an amazing team. So this definitely goes to the passionate and the hard-working and amazing team that I have. Thank you so much. Absolutely. Congratulations, Swetha, on that wonderful, wonderful win right there. We'll just try and see, you know, Swetha, we just had our winner announced, Akansha Jain. So I'll try and see if Akansha can just join us again. And meanwhile, congratulations, Swetha, on that win. Congratulations. So Akansha, if you can hear us, please, we'd request you to please join us on the screen now. And please unmute yourself so that we can get you on the screen, please. So well, second time tried, I hope I can get third time lucky with that. We'll try and see if Akansha can join us shortly again on this. But ladies and gentlemen, an interest of time and all our winners who are here, I now move on to the emerging leader in corporate communication. I'll find out the next winner. Emerging leader in corporate communication, Richa Anand, Star and Disney India. Yes, Richa Anand, Star and Disney. Congratulations, Richa, on this incredible win over to you. Thank you so much.  And it's amazing to be a part of, to be sharing this screen with all the winners today and a big congratulations to Iqoram as well for organizing this amazing event and giving this opportunity to women in COPCOM and PR who hustle every day. So yeah, congrats. Absolutely, keep hustling, congratulations to you and your entire team. Ladies and gentlemen, with this, let's move on and find out who's the next winner in emerging leader in corporate communication. Could we have the next winner, please? Emerging leader in corporate communication, Samarpita Samadhar, Bumble India. Congratulations, Samarpita from Bumble India on this incredible win. We'd love to share this amazing screen with you. But unfortunately, you couldn't be here. So we're sending all our congratulations to you and your entire team. Thank you for that. And ladies and gentlemen, with this, let's move on and find out the next winner in emerging leader in corporate communication. Could we have the winner, please? Emerging leader in corporate communication, Pooja Trehan, Sugarbox. Ladies and gentlemen, for this incredible win, it goes to Pooja Trehan from Sugarbox. So congratulations Pooja to you and your entire team. And with this, we're going to be moving on to our next category. Well, we hope that all of you are having a great, great time. Keep hashtagging and let's move on to our next category, which is mentor of the year in PR. Ladies and gentlemen, Neha Bachat, Skoll Mantra. Congratulations, Neha, on this incredible win. Over to you, Neha. Thank you so much. I am really grateful to exchange for media and the jury for selecting me. I'm honestly very humbled and honored to get this award. I always try to empower my team and to get acknowledged as the mentor of the year means a lot. So thank you so much and congratulations to all the winners. Absolutely. Thank you so much, Neha, to you and your entire team. Congratulations from our end. And ladies and gentlemen, I just like to acknowledge that we do have Karan Bhatia on the screen. Karan, thank you for joining us on the screen right now. And ladies and gentlemen, with this and his, what a wonderful effort he and his team have put in. Let's try and understand who's the next winner in mentor of the year in PR. Can we have the winner in the case? Mentor of the year in PR, Ruchi Bhushan, Hill and Nolten Strategies. It goes to Ruchi Bhushan from Hill Plus and Nolten Strategies. Congratulations, Ruchi, if you're around, we'd love to have you on the screen and join us. So congratulations to you and your team. And you know what? I am loving the congratulations coming in from all the winners. This is going great. But in the interest of time, we'll see if Ruchi can join us on this. But let's go on and find out who's the next winner. Yeah, Ruchi. Hi, can you hear me? Yes, perfect. We can hear you. Hello. Hi, Babna. Thank you so much. It's an absolute honor and privilege to to receive this award. I think it's a great initiative. And I think great to see women leaders coming together and sharing some new perspectives and new insights. And I have been I think fortunate to work with some great talent and I'm grateful for their support as well. And of course, thank you to all my mentors who always motivated me and showed me the right thing to do. So yeah, I'm going to share this and thank you so much Exchange for Media team for, you know, organizing this and, you know, giving us a credit for what we deserve. Thank you so much. Absolutely. And credit well deserved. Ruchi, congratulations to your entire team. So ladies and gentlemen, after that, let's understand who's the next winner in Mentor of the Year in PR. Could we have the next winner, Ruchi, please? Mentor of the Year in PR, Lovina Gujral, Candor Communications. Ladies and gentlemen, now joining would be Lovina Gujral, Candor Communications, who's just won the Mentor of the Year in PR. Lovina, we'd love to have you on the screen right now. Requesting you to please unmute yourself and put your camera on so that you can be on this stage with us. Lovina. Right here, Babna. Perfect. Thank you so much to Exchange for Media, to the jury who took the time out to, you know, put all of this together. Thank you to an amazing team led by Karan. You know, it's very important that all discussions that we have are validated by days like this and by platforms like this because it just makes, you know, the aspiration for women to excel much more stronger. This is a valid, today has been a validation of that, the kind of, you know, speakers we've had, the kind of winners we are seeing and the great work that's happening. So really today has been an absolutely stunning day and I look forward to the next edition next year. Congratulations to all the other winners. Mentorship is something very close to my heart, so I'm really going to cherish this one for a long time to come. Thanks everyone. That's brilliant. Lovina, congratulations once again. Thank you. So ladies and gentlemen, after that, let's understand who wins next in the mentor of the year in corporate communication. Could we have the winner, AB, please? Mentor of the year in corporate communication. Anindita Mukherjee Sena, LNT Metro Rail Hyderabad Limited. Ladies and gentlemen, it goes to Anindita Mukherjee Sena, LNT Metro Rail Hyderabad Limited. Congratulations, Anindita, with this, I'd request you to join us on the screen by switching on your camera as well. We can see you. Over to you ma'am. Looking brilliant. Hi, good evening everyone. Well, exchange of media, thank you so much and especially for giving me this mentor of the year award. I think this is the least we leaders or people who have been in the industry for a long time can do, is to motivate the next generation, the youngsters and also see that they become very confident and empowered individuals and professionals. Exchange for media, Karan Bhatia, you all are doing a fantastic job and at least for me, let me tell you any recognition. I have that childlike excitement in me and I just cherish it and I look forward to it. So thank you once again and hearty hearty congratulations for the amazing day. I was in the panel also, it was wonderful and also to all the winners and the speakers who have been recognized today. Thank you so much all the best. Absolutely, Anindita, you do have an infectious. Thank you. Ladies and gentlemen, with this, let's understand. Inter of the Year in Corporate Communication, Kalpana call, REC limited. Relations to Kalpana call from REC limited on this incredible win. We're sending in our congratulations to you on that and ladies and gentlemen, it is now time to find out who's the winner in mentor of the year in corporate communication next. Could we have the winner please? Inter of the Year in Corporate Communication, Pooja Khan, Panasonic. Congratulations to our winner Pooja Khan from Panasonic. We're sending in all our congratulations to these wonderful women who couldn't join us on the stream, but I'm sure your words of acceptance would be appreciated and our congratulations are going to you as well. So ladies and gentlemen, with this, it is now time to move on to our next bit, which is Innovative Leader of the Year. Let's find out who the winners are. Could we have the winner, please? Innovative Leader of the Year, Subi Chaturvedi, Zupi. Ladies and gentlemen, it goes to Subi Chaturvedi from Zupi, who's, you know, we'd love to congratulate us. If you're around, we'd love to have you on the screen now requesting you to please join us by switching on the camera. Yes, I can see you, Subi. Congratulations. Over to you. Babna, thank you so much. And I can't thank Karan Anurag and Naval Ria, everybody in esteem, Faisal. It's been a wonderful journey. I want to thank the jury who not only invested the time but treated each of us not as data, not as statistics, but as individual storytellers. It can be exhaustive. 150 stellar entries, bringing it down to 81. I speak for everyone who's in the room. It's not very often that we celebrate ourselves as women. We don't ask for more. We don't ask for our space. So truly appreciative of everything that you're doing for us. It's been a difficult time all around. And when you look at COVID, you're looking at a world full of uncertainties. So thank you for celebrating us who put in people, planet and purpose every day. You don't get a break. You don't have holidays. And we do this because we love what we do. So when you marry your passion with your profession, this is what you get. So truly delighted. Thank you on behalf of Zupi, on behalf of our partners and on behalf of my really, really amazing team. Very grateful. Thank you for this acknowledgement and many congratulations to all the winners. Truly delighted to celebrate everybody's journey together with you. Many congratulations. Absolutely, Zupi. As you rightly said, marry your passion with your profession, rightly done, right there. Congratulations on that. Ladies and gentlemen with this, let's find out who's the next women leader and achiever in the innovative leader of the year. Could we have the winner, AV Priest? Thank you so much, Bahamna. And I would like to thank E4M team and of course, Dr. Batra, Navail and Karan. They're doing a tremendous job. I think right from the beginning of the event, I've been seeing people you started, from emerging leaders to people you started your career with. I think it's a brilliant platform to honour all the age groups. It's about, I think, no more just about gender equality we are talking about. I think all the generations E4M platform is creating that in terms of honouring the leaders, the leaders which were there and leaders which are going to be there coming in the next generation. I think it's a brilliant platform and thank you so much. Absolutely. Congratulations and thank you all for appreciating this platform. Shivani, it's all about encouraging each other and letting everyone grow together. Thank you for that, Shivani. Congratulations. So ladies and gentlemen, with those encouraging words, let's try and find out who's the next winner in the innovative leader of the year category. Could we have the winner, AV Priest? If it goes to Prasit Menin-Optim, Prasit, I'd request you. I can see you on the back end. We'd love to have you on the screen right now. Requesting you to please unmute yourself and switch on your camera to join us on the screen. Prasit, over to you. Hi, everybody. My name is Prasit Bhav Menin. Well, big thank you to the Exchange for Media team, Dr. Bhatra Naval and of course our friend Karan. Lot of work being put in to promote PR and communications professionals and I think you're creating a whole new platform for all of us and encouraging us in more ways than we could imagine. So big, big thank you. This is a big honour for me, graduating from the emerging leader category to this year innovative leader. Hope there's much more to come in times to come. I do want to thank my teams at Uber, Oyo and now Optum, my mentors, Aditya Ghosh, Ritesh Agarwal, Ritesh Tarpatra, Ram, everybody who's been a part of this journey and encouraged me to always chase my dreams and keep innovating. So big, big thank you and congratulations to all the lovely ladies who also won this award and several others. Keep shining, more power to you onwards and upwards and Bhavna, you're doing an amazing job. Thank you. Thank you. Thank you so much, Prasita, on that and congratulations to you and your team. You so meticulously took in everyone's name and I'm sure everyone would appreciate the calling out. So thank you for that, Prasita, for being so encouraging. Thank you. Thank you so much. Ladies and gentlemen, I hope the energy is going great. I hope the winners are all enjoying themselves. It is now time to find out and dive into our next category, which is Entrepreneur of the Year. Let's find out our winner next. Entrepreneur of the Year, Niki Gupta, Teamwork Communication. Niki Gupta Teamwork Communications, congratulations Niki. It's over to again E-Meet you on a platform, looking forward to hearing from you. Over to you, Niki. Thank you. Thank you so much, Bhavna and the entire Exchange for Media team, especially Karan, Dr. Anurag, Bhattra and Naval, definitely. And I'm very excited and very thrilled to receive this award. And at this time, I think getting this award will definitely add more value in terms of will encourage more to do better in the coming years. So thank you so much everyone once again. Absolutely, Niki. And it's all about, you know, the awards and recognition is encouraging. And that's that's what the entire motive is also to encourage everyone and to reward them for what they are worthy. So congratulations once again. Absolutely. Absolutely. In fact, one of the jury members was talking about, you know, 70% workforce in the PR industry of women. So it's a great platform to recognize and acknowledge what women's are contributing in the PR industry. So that's very good. And thank you so much, everyone. Absolutely, Niki. Pleasure having you on the screen. Congratulations once again. Thank you. So ladies and gentlemen, after that, let's find out who's the next one joining us on the entrepreneur of the category. Could we have the winner, please? Joining us on the screen would be Sadia Khan from Akhund Communication, winning the entrepreneur of the year. Congratulations, Sadia. You're looking so fantastic. And I love your smile. Over to you, Sadia. Are you requesting to please unmute, Sadia? Yes. Over to you. Thank you so much Exchange for Media for this valuable recognition. I'm extremely grateful for this award. Firstly, I want to appreciate the members of the jury for choosing me as the entrepreneur of the year. And secondly, I thank everyone, my team, clients, vendor, mentor for the support. But above all, I would like to thank so many wonderful women who have been an inspiration to me and unknowingly have pushed me to become an achiever. Thank you once again. Absolutely. Love it, Sadia. When you're thanking all the women as well, that's what it's all about. Achievers, the women achievers. Congratulations once again, there, Sadia. Thank you. Ladies and gentlemen, it's going great. Let's find out the next entrepreneur of the year, could we have the winner of the year, Sunanda Rao-Erdan, Seraphim Communications LLP. One joining us on the screen would be Sunanda Rao from Seraphim. Congratulations, Sunanda. We now request you to please unmute yourself and put your camera on to join us. Yes, we can see you. Fantastic. Over to you, Sunanda. Thank you. Very good evening, Bhavna. Congratulations to all the winners.  A word of gratitude to Dr. Raghbatra, Mr. Nabla Ouja and of course Karan for providing this great platform and a voice for smaller and niche entities like ours. And as a woman professional, I found myself extremely privileged to have received encouragement by my surroundings, be it my family, friends, mentors or clients, be it in India or elsewhere. And as an entrepreneur, it is my duty and my ambition to support and encourage all other talents and talented ladies who seek to create that space for themselves. So yes, thank you so much and all the best and a big, big, big bravo to all the winners. Thank you. Thank you so much, Sunanda, on that and excellent energy on the screen. And congratulations to you and your team. Incredible win. Let's try and find out who's the next worthy winner of Entrepreneur of the Year. Yes, the award goes to Pooja Patak from Media Mantra. Congratulations to Pooja and we've got Manisha who's going to be accepting the award. Manisha, we'd love to have you on the screen now. Please hand me your camera and put the camera on. Over to you, Manisha. Hi Bhavna, somehow I just can't. Yeah, now it's better. So yes, definitely it is a tremendous honor to accept this award on behalf of Pooja who is an inspiration for everyone at Media Mantra. And I would like to express her gratitude to all the jury members here and also to Karan, Mr. Bhattra and the entire exchange for Media Team for organizing this amazing event. And a big round of applause for all the amazing women achievers here. Thank you so much, Manisha, on accepting the award on behalf of Pooja. Do pass on our congratulations to her. We also have Simran Kodesia here. Simran, can you come online and say your acceptance speech? Oh, love me. Love me. That's good to know Karan now. And thank you, Manisha. Thank you, Manisha on that. Yeah, there she is. Oh, she's put on winner. So that's why I was not able to find her. Do we have her joining us and please do join us on the screen and accept, Man? Yeah, there she is. Congratulations, Simran. Simran, if you can hear us, we just request you to unmute yourself, please. I think she locked from her phone. She's not able to speak. Yeah, could be Karan or technical issue. We have to battle it in the times currently. But if in case she could join, we'd love to have her.  The voice is not, we are not able to connect with you. Right. Thank you. Look forward. Perfect. Perfect. Thank you so much for queuing in Karan on that. We'd love to have her join us once the technical bit is sorted. But in interest, let's move on and find out the next winner. So we have the next winner, anything. Entrepreneur of the Year, Nia Svetha, IDA 8 Media Solutions. Ladies and gentlemen, joining us on the screen right now is Tanya Svetha from IDA 8 Media Solutions. Congratulations, Tanya, on this incredible win over to you. Thank you so much, Bhavna. Thank you, Dr. Bhattra. Thank you, Mr. Nabilahooja. And also Karan, Karan Bhatia, exchange for media team. Definitely. I mean, it's entrepreneur of the year award, right? So for me, like, you know, when you think of the word entrepreneur, you think of somebody who really goes against all the odds and takes a chance, starts a business and then runs that business and takes care of the risks and the successes both, you know?  So that's amazing. I think another thing that I'd like to say is another very important thing is how, as an entrepreneur, can you keep that spark alive every single day, right? And I know I'm pretty much running out of time. I don't want to take up too much more time, but I also want to say that I think for all the women out here who are amazing, amazing winners and, you know, thank you for this platform. It's really great to be recognized. But I think if you have the hunger every single day, the hunger to grow, the hunger to be better, I think that's what makes everybody an entrepreneur and I really wish everyone all the very best. Thank you. Absolutely. Thank you so much, Thanya, on sharing the passion of being an entrepreneur on the same and congratulations to you and your team. Thank you from everyone at IDA Media Solutions. Thank you. Pleasure. So ladies and gentlemen, it is now time to find out the winner in the entrepreneur of the year category. Could we have the winner in it please? Congratulations to Anuja Chaudhary on this incredible win and ladies and gentlemen, with this, let's move on and find out the next category winners.  It is now time to move on to emerging entrepreneur of the year. Could we have the winner in it please? Emerging Entrepreneur of the Year, Nimesh Alimai Phals P.R. Well, joining us on the screen is Nimesh Alimai Phals P.R. Congratulations, Nimesh on this incredible win. Over to you. Thank you, Bhavna. You have been doing a great job and have been a wonderful host. I would like to first of all thank the entire Exchange for Media team, Karan and the entire Judy members. I would also like to thank my family for their constant support and motivation, my husband and my mentors at my earlier agencies, P.R. Pandit and Kliya P.R. As an entrepreneur, I think no two days are alike. There are ups and downs. The journey is challenging, but I think moments like these makes the journey worthwhile and motivates us further. I think this is one of the best things that has happened to me in the recent times and I'm very happy. Once again, thank you to the entire team. Thank you to all the congratulations and thank you to all the women achievers.  Only you can change and no one else. Thank you, everyone. Congratulations and do celebrate it with your loved ones. Love it, Nimesh. The remote of your life is in your hand. Karan, what an excellent quote right there. We have Ms. Pooja Khan from Panasonic. Pooja, congratulations. We'd like to say a few words. Yes, please request Pooja. Yes, over to you ma'am. Thank you for joining us. Hi, I'm so sorry I missed coming on earlier. I was just confused about the link. But thank you so much. I mean, I'm really touched by this award, Mentor of the Year. It means a lot because mentoring is not an easy job and it's not many a times you get recognized for the work you do. So thank you so much to my entire team for nominating me for this because I hadn't sent in this entry. And thank you Karan, thanks to your media team, Dr. Bhatra. Thank you so much. I really appreciate it and this is really nice. And I think, you know, I echo the positive sentiments by the rest of the other folks here. This is really a very nice positive thing in the current times and thank you so much again. Absolutely, congratulations Pooja on this win. We really like to applaud you right now. Thank you for joining us. And ladies and gentlemen, also we do have Simran who would love to join us on the screen. We missed having her on the stage that time. But over to you Simran, great to have you. We'd love to thank you. Thanks Bhavna. Can you hear me now? Yes, yes, perfect. Okay, awesome. I just wanted to thank you, thank the jury and the exchange for media team for this honour. And I also want to commend all the incredible work that E4M team is doing. So thank you Karan, thanks Anurag Sir. And congratulations to all the other winners. Thank you so much. Congratulations Simran. Thank you. Congratulations. Thank you for joining us. And ladies and gentlemen, it is now time to find out the next winner in our category Emerging Entrepreneur of the Year. Can we have the winner please? Emerging Entrepreneur of the Year, Shalini Gupta, Secret Sauce Communications. Last on the screen would be Shalini Gupta, Secret Sauce Communications on the Emerging Entrepreneur of the Year. Congratulations Shalini on this incredible win. Over to you. Thank you, thank you so much Bhavna. I think you are actually doing an incredible job today. And I'm so thankful to the entire exchange for media team. Anurag Bhatra, Nava Lahuja, Karan Bhatia, who is here patiently, actually is the person behind all of this. Karan, absolutely touched by your gesture. You know, after doing about two decades in pure marketing, now I'm an entrepreneur and you have applauded me as an emerging entrepreneur. Thank you so much the entire jury. And I really want to congratulate all the other winners who have been doing a fantastic job. This is a great impetus for you know, someone like me. I am on a very, very different journey, which is very exciting, which is full of challenges. Also want to thank my prestigious clients for whom I have been nominated and I've been able to do some good work. So thank you everybody have a very, very safe life ahead and a healthy life and exchange for media continue doing the great work that you're doing. And PR, I must say on this note that you know, girls want attention and women want respect. Thank you E4M team for giving us that respect. Wow, well said. Right there, Shalini and infectious synergy, infectious smile. Thank you so much, Shalini on that. Congratulations. So ladies and gentlemen, let's find out who wins next in the emerging entrepreneur of the year. Could we have the winner, please? Emerging entrepreneur of the year, Mamta Dhingra, Lateral Sutra. So joining us on the screen is Mamta Dhingra, Lateral Sutra. Congratulations Mam on this incredible win over to you. Thank you so much Bhavna. I would like to really give my heartfelt thanks to Karan E4M team, Dr. Anurag Badra, who's been more like a mentor figure ever since I started my journey in PR back 18 years back. So this this award interestingly comes as a, you know, huge honor as well as a great pat on our backs because it's kind of reassures that we are on the right track. The journey from being a PR professional to now entrepreneur has been an exciting one. And I really do feel very honored to join this stage and share this stage with such accomplished and talented women, some of them whom I personally follow and look up to. So for me, the center of my PR journey has all about being women, you know, right from the bosses, the leaders, the managers, the foundation was right, you know, laid right there when I started my journey in corporate PR. So and what's more phenomenal for us is lateral sutra as a emerging agency is to be able to shine through and be able to stand apart while we are still taking our baby steps into this entrepreneurial journey and to be able to pull through this difficult times, the COVID times with agility and to be able to actually put a lot of learnings behind unlearn and then be able to be back on our feet and be back with more power and purpose. So kudos to all the winners once again, and I'm really happy and grateful. Thank you so much. Absolutely. Congratulations, Mapta, on that incredible journey and story. We hope you get more athletes in the future. Congratulations right there. Ladies and gentlemen, it's been going great. I hope you all are having a great, great time. Let's move on and find out the winner in our next category, which is Communicator of the Year Corporate Communication. Let's see who the winner is. Communicator of the Year Corporate Communication. And the winner is Runa Rajiv Kumar Tata Steen. Congratulations joining us on the screen is going to be Runa Rajiv Kumar from Tata Steen. Congratulations on this incredible win, Runa. Over to you now. Thanks, Bhavna. You have been a wonderful host. I'm extremely grateful and honored to receive this award from Exchange for Media, and I accept this with great humility and pride. Thanks to this Team Jury and the organizers, especially Dr. Bhattrakara and Faisal, and many more behind the scenes, whom I don't know for hosting this award ceremony for aspiring women leaders like me. It has been a great platform to celebrate and acknowledge the excellent work being done by women in the field of PR and communications. I would like to also thank my mentors, colleagues and my team at Tata Steen for their encouragement and inspiration. And finally, congratulations to all the winners. Take care and stay safe. Thank you. Absolutely. Thank you so much, Runa, on that. And as you rightly said, it goes out to all the team as well, who have been behind organizing this wonderful event. So congratulations to the entire team as well. Well, ladies and gentlemen, after Runa, it is now time to find out the innovative leader of the year. Let's find out who wins that. Could we have the winner, AV, please? So while joining us on this screen is going to be Rohini Kute from Motilal Oswal for the innovative leader of the year. Rohini, with this, we request you to please unmute yourself and join us on the screen. Rohini, if you can hear us. Yeah, I can hear you. Perfect. Thank you. Over to you, Ma'am. Hi. Thanks, Ma'am. Now, I would like to thank Exchange for Media for initiating these awards to recognize all the women achievers in our field. I would like to thank my family, my team, my senior and as well as my PR agency without whom this award would not have been possible. I think without the support of your great team and the hardworking team, no leader can achieve any goals in their lives. So I would like, I really appreciate their efforts and my team means my team, internal team as well as my PR agency. Thank you and congratulations to all the winners. Absolutely. Congratulations on that incredible win, Rohini. And ladies and gentlemen, let's move on and find out the communicator of the year, corporate communications category, the winner next. Could we have the winner, Amy, please? Communicator of the year, corporate communication. Suhasini Rajpal, IHCL Tarjumaria. Ladies and gentlemen, joining us on the screen is going to be Suhasini Rajpal from IHCL Tarjumara, who's going to be joining us. Suhasini, congratulations. For the other winners, we just request you to please mute yourself. Thank you. I hope you can hear me. Thank you so much to you and Karan and to Mr. Anurag and Mr. Novel and the entire exchange for media team. And it's a great honor for me to be here this evening. I'd like to thank the entire jury as well as my mentor Raki Lalvani who has global PR and communications for IHCL without her. I wouldn't be here today. And it is a true fact that I realize that in the COVID-19 era, communication has been vital role and I'm so grateful for that. Thank you so much. Absolutely. Congratulations Suhasini on this incredible win. Ladies and gentlemen, it is now time to move on to the communicator of the year, Markon Professional. Joining us on the screen is going to be Mithali Jathar from Radio City. Mithali, if you can hear us, we'd love to have you on the screen right now. Please unmute yourself with the camera. Yes, we can see you. Mithali, over to you. Hi Babna, I think you're doing a wonderful job. I think you're putting this together, getting all the winners to speak. I think kudos to you. It's an honor to have received this award among so many women stalwarts here. It's a complete honor and thank you to the exchange for media team. Dr. Bhatra, Nama Laguja, Karan and Faizal, I think you guys have been wonderful. And thank you for starting an award like this and acknowledging women leaders. My entire team at Radio City, my mentor, Ms. Apurva Purohit, my boss, Varsha Uja, I think this wouldn't have been possible without her, Mr. Rashid Phukian, Kartik Kalla and all my ex-bosses, Komala, Priyanka Gupta, everybody and most importantly, my family. I think we sometimes tend to miss thanking our family. I think they have been an incredible support throughout our entire professional journey. So yeah, I think family is very, very important, so I want to thank my family as well. Thank you. Thank you so much, guys. You guys are doing a wonderful job. Thank you. Thank you so much, Mithali, on that. And also, I'd like to give kudos to the entire team of E4M who've been coordinating on calling out to the winners. We have to give them a huge on that. Thank you. Thank you, Bhavna. Thank you. Take care. Take care. Thank you. Thank you, Mithali. Well, ladies and gentlemen, what a brilliant win that was. Let's move on and find out the next winner in the category, the communicator of the year, Markham Professional, Winna Devi, please. Communicator of the year, Markham Professional, Kritika Kultreshta, Krol. Joining us on the screen is going to be Kritika Kultreshta from Krol. Kritika, congratulations on this incredible win. We'd love to have you unmuted and put the video on and join us on the screen. Yes, we can see you now, Kritika. Thank you, Bhavna. I hope you can hear me okay. That's perfect, Kritika. Awesome. It's truly a privilege to be here. Thank you to the jury, the E4M team, like Baikaran and Dr. Batra. And of course, all the jury members and my colleagues, friends, mentors and everybody has just kept inspiring me along the way. Thank you. It really feels great to be recognized and celebrated for your achievements. And congratulations to all the other winners here. Thank you. Lovely Kritika, lovely. Congratulations on that. Ladies and gentlemen, after that incredible win, let's find out who wins next. Just one second. Sorry, I'm interrupting. So Anuja couldn't make it. We have Pooja Bhambri from our team on our behalf to say a few words. Okay, perfect. Please go ahead. Please go ahead. How do we put it? Just call out the name once again. I'll add. Yeah, Ms. Pooja Bhambri from Whispeak Communication. No.  If that's possible, please join us. I believe Karan could be a slight issue right there. Could we take that up a little later? Yeah, let's do that. Let's move on. All right. We'll try and get that sorted. Ladies and gentlemen, let's find out the next winner. Could we have the next winner? Ladies and gentlemen, joining us on the screen is going to be Indu Sharma from Brekkit getting the communication of the corporate communication. Indu, congratulations on that. We request you to now unmute yourself and please join us by switching on your camera. Can you see me now? Yes, Indu now. Over to you. Thank you so much for the award. It's always good to get rewarded. But in these gloomy times, when people are very unhappy and uncertain, celebrations are always good. But I thank the exchange for media teams, especially Karan for his personal commitment in really connecting with all the winners and Faisal for following it through. Thank you so much, guys. You are doing a great job. Personally, for me, this comes at a very special time because I recently moved out of Brekkit. So it is a great closure for me for doing the work and it being recognized. So thanks a lot and wishing good luck to everyone. Stay safe and best of luck to all the others also waiting their decisions. Thank you. Thank you. Congratulations, Indu. Thank you so much, Karan. So ladies and gentlemen, now let's move on and find out the next winner in communication of the corporate communication. Could we have the winner, Indu, please? Communicator of the year, corporate communication. And the winner is Divya Kumar, AirAsia. Ladies and gentlemen, joining us is Divya Kumar, AirAsia right now. Divya, congratulations on that incredible win. Over to you. Thank you, Bhavna. Thank you. It's an absolute honor being awarded this title and it's so many other women achievers. Thank you so much. And E4M is doing an excellent job in recognizing women in the industry and it's been an absolute pleasure being part of this event. And I'm thankful to my team and my co-workers for nominating me for this opportunity and Bhavna, you're doing a great job in hosting this event. Thank you so much once again. Thank you. Thank you so much, Divya and I'd really like to thank all the women. It's all about women supporting each other. Thank you on that and congratulations once again, Divya. So ladies and gentlemen, moving on to our next winner. Let's find out in the Communicator of the Year, corporate communication. And the winner is Sabha Khan, Honda Kars. Ladies and gentlemen, joining us on the street is going to be Sabha Khan from Honda Kars. He's got the Communicator of the Year, corporate communication. Sabha, congratulations on the spin. Over to you. Thank you very much. Thanks to Extame for Media, Karan, Dr. Anurag Bhattra and the entire team. It feels great to be on this platform and achieving this recognition. Of course, I belong to the car industry. So like all the four wheels make the car move, so it's the team effort which keeps us going. And thanks a lot for this recognition. Absolutely. Sabha rightly said it's all about the team effort which keeps the rolling. Congratulations on the entire team of Honda Kars on that. Well, ladies and gentlemen, with this, let's move on and find out the winner of the Communicator of the Year, corporate communication. Winner, Amy, please. Communicator of the Year, corporate communication. Joining us on the screen is going to be Sheryl from K-Reheja Group. Congratulations on this wonderful win, requesting you to join us now with switching on your camera. Over to you, ma'am. Are you guys able to see me? Yes, we can. Thank you, Bhavna. Thank you very much. You're doing a great job this evening with that absolutely radiant smile. I obviously look much nicer in that picture, so sorry for the glasses and all that. But it is absolutely rewarding to win Communicator of the Year. I'd like to thank the entire team at EtherM, Dr. Bhattra, Mr. Anurag, Karan, Paisal and also Tripti for giving all of us such a wonderful platform and for having me sound me actually worthy of this acknowledgement. What makes this, I think, even more special is that it's coming in a year which probably is going down in history as one of the toughest for business. The challenges which have really come with it have only elevated the degree of difficulty in selling the brand narrative. So, yes, this is special and a special shout out to the jury for having invested time in doing this for us. Thank you to my team at work, my PR agency, ad factors, my bosses, my mentors and my family for helping me shape better as a professional and shine on each of you. Congratulations to all the ladies who I want tonight. Stay well and stay very, very safe. Absolutely. Thank you so much for those encouraging words, Sheryl. Congratulations to you and your team at K and Raheja Group. Thank you. So ladies and gentlemen, with this, let's find out who's the next winner in the Communicator of the Year corporate communication winner, AV, please. Ladies and gentlemen, joining us on the screen is going to be Atitriya Sarawak from Pfizer for getting the Communicator of the Year corporate communication. Atitriya, requesting you to please join us by unmuting yourself with a video on. Hey, can you hear me? Yes, we can. Over to you. Okay, great. Let me just start by saying thank you for the recognition. I mean, this means a lot and congratulations to you, Karan and to the whole exchange for media team. You know, you've been able to build a platform for our industry, which was, I think, long overdue. I don't need to tell everyone. Actually, the platform has been there for 20 years. So, it was Dr. Bhattra and Navala Ujja's vision. I'm just trying to live on to that. All right, for amplifying it, let me put it that way, right? Because specifically for an industry like ours, which is, you know, some of the best women's success stories that we know of, right? This is an industry that represents diversity and inclusion really in the true sense, right?   Congratulations to other winners. Keep advancing conversation on women leaders and celebrate their work, more power to all of you and to all of us. Thanks again. Congratulations. Thank you so much, Karan. Congratulations on that. Ladies and gentlemen, with this, let's go on and understand who wins next in the communication of the corporate communication winner, if you please. Communicator of the year, corporate communication. Harleen Satadeva, HB. Ladies and gentlemen, joining us is going to be Harleen Satadeva for getting the communication of the corporate communications. Harleen, congratulations, looking radiant, requesting you now to join us on the street. Over to you, Harleen. Hey, thank you so much. I'm absolutely honored and humbled to receive this award. This is indeed a very special one for me. And I dedicated to all the women who raised us, believed in us, mentored us and supported us so that we could live our dream. And I think I take it as a responsibility now to encourage and empower more women to grow the tribe. Thank you, Jury. Thank you, Exchange for Media for this special award. And congratulations to all the winners. Thank you. Congratulations, Harleen. This is your second award in the row. Yeah. Thank you, Karan. Thank you so much. I thought you won 40 under 40 was amazing. Yes, yes. Thank you. Thank you. Thank you, Bhavna, for putting up a great show and keep that radiant smile on. Thank you. Thank you so much, Harleen. With that, I'm going to be moving on and calling upon our next winner. It's going so great, ladies and gentlemen. Please keep hashtagging and congratulating all the winners. Well, ladies and gentlemen, it is now time to find out the communicator of the corporate communication. Could we have the winner? The communicator of the year, corporate communication. Bhavna Imran, Korteva Agnes Science. Ladies and gentlemen, communicator of the year, corporate communication. Joining us would be Bhavna Imran. Bhavna, congratulations on this incredible win. Over to you, ma'am. Thank you very much, Bhavna. Fantastic show. A very good evening to all of you. A real honor to receive this award today. Big thank you to the jury, Dr. Batra, Karan, Mr. Ahuja, and the entire exchange for media team. Thank you. I really appreciate this recognition. For me, I think it's special because both the award and the timing of the award are critical. Today, environment, sustainability, climate change are all critical topics. And food and agriculture is right in the center of all of this. So being recognized for my efforts during this time is a great validation of the work I'm doing. A big thank you to my leadership team, the marketing, and the extended teams at Korteva for this recognition. And thanks very much. And a big congratulations for all the winners today. Thank you. Stay safe. Absolutely. Thank you so much, Bhavna, on accepting that award. And congratulations for being the communicator of the year, corporate communications. Congratulations. So ladies and gentlemen, it is now time to find out the next winner in communicator of the year, corporate communicator, winner please. Communicator of the year, corporate communication. Anupama Chopra, Tata-Teri Services. Seeing us on the stage and screen is going to be Anupama Chopra from Tata-Teri Services. Congratulations, Ms. Chopra, on this incredible win. Over to you, ma'am. Thank you so much, Bhavna. Thank you so much. Good to be on this platform with everyone. I hope everybody is doing fine and staying safe and getting adjusted to the new normal. Firstly, thank you so much to E4M for creating this platform for Super Women. It always feels good to be acknowledged and awarded.  Thank you once again, Dr. Batra. Thank you, Karan. Thank you, Mr. Hoja and Karan Steep for creating this platform for all the super achievers and wishing all the super achievers a very, very many, many congratulations. Thank you. You know, the best part was Anupama, you know, Anupama was on the speaking side last year. This time she's on the winning side. Yes. So you need to tell me where I'm going to be next year. For all of him. Thank you so much. Congratulations to everyone once again. Thank you. Great to know that. Thank you. Thanks, Bhavna. Thank you. So ladies and gentlemen, let's move on and find out the winner of the communication of the corporate communication. Could we have the winner, AB, please? Communicator of the year, corporate communication. And the winner is Peel Banerjee, IPM. Congratulations to Peel on this incredible win. Peel Banerjee from IPM on that win. Congratulations to the entire team on that. And ladies and gentlemen, with this, we're going to be moving to the next category. I think she's there. Can you see me? Yeah, we can see you. I am so sorry, but this is exactly what happens when you're sort of marooned in Bombay and you're struggling with connectivity and you have back in the shoes. But I will try and sort of make myself visible and audible. So thank you so much guys for this, you know, honor and privilege and congratulations to everybody who's been a part of this and it's been fantastic. I have to admit this is my first time entering anywhere in my close to, you know, two decades of doing this, but I'm absolutely excited that I've been a part of this. So thank you, Karan, for egging me on. I have to like completely put this on you. And for getting me out of the shell and participating with all of these wonderful panelists and being a part of this. So, and thank you, Dr. Bhattra and Bhapna, you did a great job as well. I had a great time. It was great learning and it was very insightful. Lovely, lovely to hear. Congratulations. So ladies and gentlemen with the field backing, the communicator of the year corporate communication is now time to find out the next person winning communicator of the year. Communicator of the year, corporate communication. Sadaf Khan, HCL Group. Ladies and gentlemen, I'd just like to congratulate Sadaf Khan on, from the HCL Group to get the communicator of the year corporate communication. Unfortunately, she couldn't join us alive, but congratulations to her and our entire team. Well, ladies and gentlemen, it is now time to move on to the next category, which is Educator of the Year. Let's find out the winner. Educator of the Year, Dr. Tanushree Mukherjee, Amity Jaipur. Joining us on the screen is going to be Dr. Tanushree Mukherjee from Amity Jaipur on getting Educator of the Year. Congratulations, Dr. Tanushree, over to you. Thank you. Thank you so much Bhavna. Am I audible? Yeah, yeah. Yes, you are. Truly, it's a moment of immense pleasure and great pride for me to be a part of this grand felicitation ceremony being organized by Exchange for Media. I'm doubly thrilled to be very honest that in the midst of this rich galaxy of successful corporate women leaders, I think I'm the only academician being in this field for almost more than one and a half decade. So really, thank you so much Exchange for Media team on the outset. I would like to express all my compliment to the entire organizing team for curating such a fabulous event. So all my compliment to Dr. Bhattra, Karan, Faisal and all other team members. I would also like to express my heartfelt thanks to the esteemed jury members for really considering me eligible for this particular great honor. We have really made my day very special. Lastly, I would like to express all my thanks to my family members, especially my mother. She had been my biggest support and my Amity University Rajasthan to the Honorable Founder President of my University, Honorable Chancellor Sir Dr. Asim Chauhan of my University, Vice Chancellor Sir, Pro Vice Chancellor Sir, my entire management team of my university and all my mentors and colleagues for truly giving me the right opportunity because ultimately, if you're not getting the right app opportunity, you don't get a chance to blossom. So I'm really humbled to my university for always giving me the right platform to groom myself and to grow. So thank you once again, Exchange for Media. Thank you, Karan. Thank you, Bhavna, for this great honor. And lastly, kudos to all the women achievers. Really, congratulations to you all. Thank you so much. Thank you, God bless. Thank you and congratulations on this incredible win. Yes, Karan, you were saying something? No, no, I'm saying congratulations to Dr. Thank you, Karan. Thank you so much. Absolutely. Thank you and congratulations, Ma. Thank you, Bhavna. And ladies and gentlemen, with this, let's move on and find out the next winner in the category Educator of the Year. Could we have the winner, any please? Educator of the Year, Dr. Pooja Arora, Delhi Metropolitan Education. Ladies and gentlemen, joining us on the screen is Pooja Arora, Educator of the Year from Delhi Metropolitan Education. Congratulations, Ms. Arora, on this incredible win with this. We request you to join us on the screen by switching on your camera and unmuting yourself. Thank you, Bhavna. Am I a winner? Yes, you are. Oh dear. Good evening, everyone, and hearty congratulations to all the winners. I feel truly humbled and grateful for this honor. Special thanks to the entire E4M team and the jury members for this wonderful recognition. As we all know that Guru Vindhyan Nahid, so I will not forget to thank all my mentors who have always showed me the right path and helped me dream. Last but not the least, I would like to thank my family who has supported and helped me manage my career as a PR professional, as well as allowed me some extra time to contribute to the noble field of research and education. This award is very, very encouraging. I'm absolutely thrilled to receive this. Thank you very much. Congratulations, Dr. Pooja Arora, on this incredible win once again. I also have a message from Ms. Anuja Chaudhary from Whispeak. She unfortunately couldn't make it, so she just wants to thank all the wonderful women out there, recognizing their talent, their stubbornness, and tasks done by Dr. Bhatra and the rest of the team of exchange from media. She just wants to say thank you to everyone and congratulations to all the winners. That's lovely. Thank you so much, Karan, on sharing her message across and congratulations once again to the team out there. So ladies and gentlemen, with this and the special message which has just come in, it is now time to applaud the women who get Lifetime Achievement Award in this category. So first off, we're going to be announcing for the Lifetime Achievement Award in PR, and that's going to be a special mention. Let's have a look at who the winner is with a video mic. Over to you. Lifetime Achievement Award in PR. Traymar Sagar, Genesis Bcw. A big thank you to exchange for media for this recognition. Since this is a Lifetime Achievement Award, there are a lifetime of people to thank for bringing me till here. My family, my parents, who taught me to push all boundaries. My husband, Jyoti, who inspires me to never compromise on ethics.  And my grandchildren, Isabella, Mia, and Sophie, who teach me the value of wonder and imagination. Of course, I wouldn't be receiving this without the support of my Genesis and now BCW family. Each person who joined us on this crazy journey has left something of themselves behind. They have built it up to where we are now. Thank you to Deep Shikha, Vandana, Bhuvanesh, and the entire BCW India family. I also want to thank my Genesis Foundation family. The Foundation's work really energizes me to do more in other areas. As a parting note, I just have one thing to say. Never stop when someone says no. Thank you. Prema also has a message which she said that Prema is kind enough to share her acceptance note from the British Hills up in the North where she is currently at after spending 1.5 years of being locked down in her grammar part. This is indeed a very prestigious award, although we don't have the provision of giving a standing ovation to all these well-accomplished illustrious women who are stalwarts in their own respective professions. So this is for PR and next is for corporate communications. Let's move on to that. Absolutely. Congratulations, but currently we can't give them a standing applause, but definitely we can give them a nice salute from our side. So let's let's salute these women right there. And ladies and gentlemen, now for the Lifetime Achievement Award in Corporate Communication, let's find who wins that. Ladies and gentlemen, joining us on the screen is the Lifetime Achievement Award in Corporate Communication. Shivani Dang, Independent Director. Congratulations, ma'am, on this incredible win. We now request you to join us on the screen with a video on and audio on. Over to you, ma'am. My audio is on, but I can't start my video. We'll just get that. It's been disabled. We'll just get that rectified. Can we rectify that? Just try it now. You will be able to do it. Yeah. Wow. Yes. Thank you, Anurag, Karan, jury members, and sponsors. I'm honored and humbled. Thank you for celebrating and recognizing that women demonstrate through the life and work that they make a difference. They push the frontiers of leadership and pave the way for others to follow and be future leaders. It's time now for me to give back to the industry which has given me so much. Tonight's women's awardees have a great responsibility. You will be role models and inspirations for both men and women. It's a tough call. Play it well and give back. I also thank the great leaders I have worked with and learned from and who recognized my potential and gave me opportunities. Thank you. Thank you. Congratulations, Ma'am. Karan rightly said that we can't give you a standing ovation, but definitely a silly one. Thank you. Thank you. Thank you. And you guys are doing a great job. Keep it up. I think it was so good to see that so many numbers of awardees and there's so many people. It's time that our industry got this kind of recognition, the women as well, because we play a very important role in all this. Thank you so much. Absolutely. It's an honor to have you. I'm humbled. Great for Ma'am. Congratulations once again. And ladies and gentlemen with this amazing special mentions, it is now time, Karan, to move on to the best organization for women empowerment and find out who the winners are. Organization for Women Empowerment, Media Mantra, Tag Asia, and the winner is On Purpose. And the winner is Hill and Norton Strategies, Seraphim Communications, NLP, Rodofin. There is REC Limited. We work in Dell, Embassy Group, Wispy. We will have a respective team. Our team was supposed to play it one by one, but I don't know, they just went down with the flow. Okay, sure. Let's call the respective team for who we do we have from, so out of those 25 award companies who have nominated, we have selected the handpicked the best 20 out of it. I'd like to, somebody from Media Mantra is here to receive the award. Let's do that. Media Mantra, congratulations. Do we have anyone representing? I think Manisha is here if she can come on screen. Yeah, I guess the video option is working. We can see you now. Okay, perfect. Yes, thank you so much. Exchange for Media Team. It is a huge honor for all of us at Media Mantra to receive this recognition and once again a big round of applause for all the amazing women achievers who are leading by example. And yes, great show guys. Thank you so much. Pleasure and congratulations Manisha on that. Karan, after this, let's move on to Sajin, Aisha. Let's see if we do have any representation. I think we have Shivani and her team. Hi Karan. We're not able to turn on our cameras. Yeah, because don't worry, we'll get that sorted. We want the wonderful women joining us. We have actually a team here. Thank you so much for this award and I really was like, you know, always we want to have this award along with our team. But that's why I requested Karan, you know, if we could have few people whoever is there attending the event, we could get them on board. And because it's incomplete, you know, any achievement, any accomplishment, any award is incomplete without the team. And I think this is what we believe in and this is what we have always believed in, fostering inclusivity and, you know, it's a long time. It's a, I think, lifetime contribution and commitment that an organization does, which is what we try to do and which is what we try to build in the organization. And I think winning it consecutively in the second year is a big achievement and it's, you know, very exciting. I think I'm quite excited about it and I wish I could just kind of, you know, hug my team and be with them at this moment and enjoy. And raise a toast with them. Now after vaccination, you can still meet up with your team. It's not a big problem. I hope so. Yes. Yes. I'm planning to do that soon, hopefully. And thank you so much for this honour. And I'm sure we are doing things right in this direction too, that we got it again in the second year and look forward to doing good job here, good work here. And congratulations to E4M team. Congratulations to SBAG team. You guys are rocking. Congratulations. Sure, congratulations. And I have my team members here. The videos are on, if you can just say hi. So congratulations to the team of Christina. Abhinav was there. Abhinav, yes, we have Shorya, Abhinav, Ryan. So yes. And congratulations to all the winners here. And Shivani making it more memorable for your team. Let's just do a victory sign so that it goes back as a memory for your entire team. So a victory sign for all of you. Congratulations right there. And applause from our side. Thank you so much, Pavna. So ladies and gentlemen with this, Karan, let's move on and find out if someone's representing our next winner. I think Girish is here from On Purpose. Do we have Girish joining us? Yes, we do. We do have, I'm sure somebody from SkinSiri. Yes, Girish. Yes, of course, we can see you. Thank you, Pavna and Karan. You are both our rock stars. Keep this going for two and a half hours and to the 60 odd people who are still here. Thank you so much. This means a lot. We started for social change and we couldn't possibly do that without, you know, practicing it first. So delighted to have you. So what I would like to invite my fellow colleague and a leader in our team, Shalini, to sort of express our appreciation. Yes, thanks, Girish. Good evening, everybody. Thank you to the jury, Karan, Bhavna, to the entire E4M team for declaring us as the winner in this category. It is a very significant award for us as an organization because it very strongly ties back to why we exist at the first place. We are India's first and the only social change communications consultancy and we work around multiple and the toughest social challenges in India. And given this, gender diversity is something that we have promoted immensely through multiple employee initiatives and not just that, we've also worked with so many clients to see that kind of a direct impact and behavior change. And I just want to close by saying it's, thank you so much. Again, it's very encouraging. It reinforces that we're definitely doing something right. We're on the right path and it's immensely encouraging for us to, you know, keep at it with our efforts and stay committed. So thank you so much. Absolutely. Yes, Karan, please go ahead. No, no, I say congratulations to Shalini and Girish. They've been doing great work. Shalini has some of our initiatives for our commendable work. Right, that's great. And Karan, let's do a victory sign for them as well. Congratulations. All the great work they've been doing. Amazing. Please continue all these wins in your future endeavors as well, all the very best. And congratulations. Thank you so much. Bye-bye. Thank you. Bye. So Karan, let's call upon the next set of people who are representing. Do we have some of them? We have Abhishek and the rest of the people from Hillan-Nolton, which has been in existence for many, many years. Formerly I've been and doing commendable work. So congratulations to the whole team. Abhishek, would like to say a few words. No, no, thank you so much. And you know, we at HNK Strategies are deeply honored and grateful. And we accept this award with with all the humility and pride. I'd like to congratulate Ruchi and Gunjan from our team. If they are there, you could switch on the cameras and and to all the winners today. Thank you to all the women who do this each day and every day. It's a big achievement. I also want to thank Exchange for Media for this award and congratulations again for starting this initiative. It's it's it's just well deserved. And thank you Dr. Bhattranaval and Karan and Bhavna for a lovely job today. I also want to thank all our colleagues and women leaders who are doing a stellar job last 1.5 years or one, you know, one and a half, last one and a half time has, you know, years have not been right. It's been very tough, right? And for this award, I think it's a true representation of the fact that we're trying to build a culture that is more enabling, collaborative and is based on empathy. And I think as we come out of COVID, I think all organizations have to continue to build that culture and not just let it be a COVID period initiative. And I think we need to continue to be diverse, inclusive and bring talent from across the length and breadth of the country. I think what we believe in is that the diverse ideas and inclusive ideas are the best ideas. And we need to do and continue to do what is right. You know, at the end, I think it's just nice to be recognized, especially for this initiative. And it just proves that we're in the right direction and we are future forward. Thank you so much. Congratulations to your entire team. We just request all of you to just do a victory sign if possible. We're just doing that for all the incredible organizations. Congratulations. They already got the award. So whether you do victory or not doesn't matter. They're taking away trophies. No, thank you so much, guys. And really appreciate it. Absolutely. So Karan, let's move on to the next organization and get that will be set up. So I believe Sunanda is going to be here. Welcome back. Yes, she's right there. Hi. Hi, everybody. Once again, it's been such a great, I really resonate everybody's emotions right now.  Thank you so much. It's been, you know, I was listening to a couple of speakers also amongst the jury panel and somebody said very proudly that 70% of the women come price the PR industry, yet a very minuscule part of it makes it to the very top. And I look forward to seeing the day when women wouldn't need to be categorized separately, though, I mean, it's a great initiative and we're so thankful. And I wait for the day when Tom term like gender disparity is a think of the past at all levels in any organization. And at Seraphim, we endeavor to seek exactly this and the award given to us as a team is a testimony that we are on the right path in moving in the right direction. And it motivates us to continue this path. We are young, we are very, very new. But we have tons of experiences to share. And this award actually gives us much more bigger than ever before. Thank you, Dr. Nirav Bhattra. Thank you, Mr. Namal Ujja. And thank you, Karan, for organizing such a stellar event. Thank you so much. Congratulations on your new victory sign is here. I believe Yes. Thank you so much. Congratulations. So ladies and gentlemen, with this, Karan, let's move on to the next one, Rudofind. We have Radhika from Rudofind. Sure. Radhika, requesting to join us. Radhika is a powerhouse in Rudofind. I'm so really happy to have her. Radhika, if you can just come online. We have Shipra also. Shipra was the winner last year. She didn't like the trophies she wanted to come back again and get another one. So we said that, please go. I'm very happy to come back, Karan. Thank you so much. Good evening, everybody. Totally love the energy. The entire evening, Bhavna, Karan, incredible job. And I intend to keep up the energy. One statement that comes to my mind is, you know, Beyoncé said that who runs the world, I think it is us girls. As Rudofind, absolutely honored and humbled to receive this award. I have had Rudofind as my, for the last seven and a half years. So if there is one person who can truly define this organization, you know, I can safely say that, you know, I am that one person. Rudofind as an organization, for us, it starts with empowerment and it ends with fulfillment. But as a brand, I don't think we would settle for anything less because, you know, we have the best leader ever. Three cheers to you, Atul. I think we owe everything to you for your vision and inspiration. If you're am, thanks a lot for this recognition. It is a wonderful celebration. And finally, a big shout out to all of the bright, tough and accomplished women that we have at Rudofind.  And I know you're cheering from the other side of the screen. Let's keep breaking this glass ceiling. Let's keep growing the tribe. Thank you so much. Thank you. The victory sign for you as well. Victory, let's get the momentum. And to Radhika, I don't know if she's here. But yeah, congratulations. So Karuna, let's move on to the next winner, REC Limited. Do we have anyone joining us from the team? I'll have to see Ms. Kalpana called and the rest of the team was supposed to join in. So probably I don't think they have. Do we have anybody from REC? Calling anyone from REC Limited to kindly join us if you are on the screen. Just unmute yourself with a video on, please. And in case if you're around and you're not able to figure it out, just raise your hand at the back end. We'd love to assist you. I believe Karan, we'll just get that sorted. Could we move on to the next organization till then? That will be the Embassy Group. I believe somebody would be there from the team. Sure. So we've got WeWork, India Embassy Group, and I respect that. So do we have anyone? Yeah, we have Ms. Maria Rajesh. Welcome, ma'am. Hi, good evening. I'm Maria Rajesh, CHRO at the Embassy Group. I would like to start by wishing you and your families my personal best for your health and safety in these difficult times. I would also like to express my profound gratitude and thank the jury members for recognizing and awarding Embassy Group as best organization for human empowerment. Inculcating a sense of belonging to the organization is one of the key aspirations that we have imbibed at Embassy Group, where every employee is a part of the Embassy family. We are committed to fostering diversity and inclusion at all levels of our company. And we strongly believe that attention given to diversity and inclusion makes us more agile, approachable, and trustworthy. Embassy Group has always been a future-first organization, and this award is a testament to that. Thank you, everyone, once again. Thank you, ma'am. Congratulations on Maria requesting you with a victory sign. Let's put it out for your team out there who's been working from the education. Congratulations. Thank you. So Karan, is there anyone left who you would like to... Yeah, we have two more. We have somebody from the WeWorks group who would like to accept. So anybody... Hi. I am sorry, my intention... Yeah, Purva. Hi. Welcome. So Purva from WeWorks. Just one second, maybe, for some reason. No, my internet is a little bad. I wouldn't be able to switch on my video right now. I'm sorry. But I would like to really thank you guys for this award. And we at WeWork have always tried to be an inclusive organization and diversity is extremely important to us. We're very grateful to be organized, to be recognized by EFREM. And on behalf of the whole organization, I would like to thank the jury, Dr. Bhattra EFREM group and you guys. Thank you so much. Thank you. And we... And victory sign for you. Thank you. Good one. Karan, how are you? So Karan, finally towards the last... We have Ms. Kansha Gupta from WeSpeak. He'll be here. Unfortunately, Anuja couldn't make it. So Kansha, would you be able to switch on your camera? Yes. Sure, Karan. Hi. Hi. One second. Ask to start the video. Okay. One second. There you are. Hi. Hello, all. Congratulations. First of all, to all the winners tonight. It is a proud moment for Team WeSpeak. We believe in autonomy of thought and getting recognized at this award platform has made all speakers at WeSpeak reinforce the belief. Thank you so much. Thank you, EFREM team. It's an honor. Thank you so much. Thank you. And the victory sign for you as well for winning two beers in a row. Thank you, Karan. Thank you, Babna. Thanks a lot. Pleasure and congratulations, right? Thank you so much. So, Babna, what do you know? I think this brings to the end of the second edition. And we have a very stellar line of winners and the organizers. And I'm sure they want to go back home. It's a weekend. They want to celebrate. They can't go to go party outside. So, probably they have some arrangements at home. So, my congratulations on behalf of Exchange for Media team. We've been... So, Exchange for Media, as everybody knows, it's been a 28-year-old journey. The organization has done fabulously well. We have launched multiple initiatives. We've been doing fabulous work in the field of advertising, marketing. PR has always been close to our heart. So, the first PR initiative that we started was PR Speak. There was a section on impact marketing which has a good circulation ratio and as well as leadership. And the full Pleasure Interest Hand, the community has been there for last three years and we have launched multiple initiatives. After this, we have the best top 100 organization and the best top 100 PR and communication agencies as well as the brand. We also have two new initiatives that we've launched. One is the best 25 PR campaigns and best 25 campaigns for social change by brand. We will be launching 40 under 40. This is going to be our third edition actually. And then third edition of top 100 and then followed by our main flagship event which everybody knows has been in the industry for the last 12 years. So, in this whole entire gamut of illustrious 21 years, we have seen the seeding happening in the PR continuity. Women achievers especially as are owed to the women power which we see in the PR industry has been phenomenally growing over the years and they have already broken the glass ceiling. Some of them hold a very premier position in different organizations. So, through this initiative, we would like to salute to all those women leaders out there who have done commendable work and will be doing commendable work. The initiative will go on and so does the industry. I would like to congratulate all the respected winners and on behalf of our management, we'd like to thank you to our team, especially our team has put together a great work and to all the organizations out there who have supported us in all sort and especially our partners who have shown their interest as well as their solidarity in our vision. And thanks to Bhavna for putting together a great work and my team, especially comprising of, we have Fezal, we have Riya, we have Ruchika Hojas recently and Nafisa of course on the other side. So, everybody played a very significant role and we are grateful to all your love and affection. We look forward to keep launching the initiative which helps the PR and the communication. Absolutely. Thank you so much. Karan couldn't have asked for a better closing than that because you really said it all. You congratulated everyone and also the vision ahead and with so much passion, the team has put forth this wonderful award ceremony and of course, and of course, sorry for my IT team, Sagar, Toria and there are a lot of people which goes on, I have Tanshaad and the rest of the people who put together this event, especially the microsite and managing it everything deep and all. So, this will go on. I just want to thank everybody. So, they also feel proud and inclusive of the whole work that they have put together and putting this great show together. No, no, of course Karan, that truly helps, the mentions truly help. So, I'd just like to on behalf of Karan also congratulate the entire team, everybody who's put in a lot of hard work into conceptualizing Q rating and finally executing this wonderful event. So, this brings us to the end of the second edition of the E4MPRN Corporate Communication Women Achievers Awards. So, congratulations once again to all the winners. We'll see you next year. Don't forget to tweet and use our hashtags. This is me, Bhavna Bhatia signing off for the day. Thank you so much. Okay. And we can play the AVs now for one last time, Sagar. Perfect. Let's do that. Could we have the AV please? Cheers, everyone. Stay safe. Thank you. Wow. Nightly pleasure. Right. Okay. Why should boys have all the fun? Bold new style. Zippy right. But, very easy handling. New hero, pleasure class. We believe that every corporation and brand has a public and today's public is more powerful than ever before. They have the power to topple CEOs, reshape strategy, influence government policy, kill products and create unicorns. They demand truth, transparency and the highest behavioral standards. We are embracing change, constantly innovating the way our clients and the public communicate, whatever the sector and whatever the challenge. Our client obsession means constantly evolving new products and services. We are innovating the future of public relations. Our belief is that brands with a clear authentic purpose and performance strategies aligned to business objectives are most likely to succeed. We use strategy, creativity and innovation driven by data and analytics to put your purpose and performance at the heart of all communications. Together, purpose and performance drive audience preference. We call this approach three P communications. 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I have a D&D friend who complains that her Avian Rogue character was killed in a duel. I keep reminding her, it takes two to Tengu. A long time ago, in an episode far, far dumber than this one, I invoked the infamous Dual Process Theory of Cognition, an idea launched into mainstream awareness by Daniel Kahneman's pop-side book Thinking Fast and Slow. Dual Process Theory's central claim is that human thought can be neatly divided into two modules, each of all to handle different sorts of situations. System one is fast, instinctive, uncontrollable, unconscious, geared towards making efficient snap judgments in situations that demand immediate action. System two is slow, deliberate, controlled, conscious, good for negotiating difficult labyrinths of logic or multifaceted problems. If you have trouble remembering which is which, the fast one is impatient and wants to be first, so it's number one. Kahneman's book was a bestseller and became a go-to reference point in discourse about all sorts of subjects. The 2015 Institute of Medicine book Improving Diagnosis in Healthcare pressures doctors to use system two thinking to avoid errors of bias and stereotyping in their work, a recommendation echoed by the Journal of General Internal Medicine and a number of other medical publications. Baseball scouts and team managers regularly reference thinking fast and slow in their discussions about acquiring talent. The theory has been invoked in works on military strategy, marketing, IT security, finance, user experience design, engineering safety, and artificial intelligence, among numerous others. As a general rule of thumb, a scientific theory that easily finds purchase in wildly unrelated fields should raise a red flag, just as if someone was trying to sell you a medicine that they claim is effective against cancer, arthritis, hair loss, and allergies. If you review all the clamoring for dual process theories about everything from baseball to AI, you'll find that the justification for invoking it mostly boils down to a pretty trivial observation. If you think hard about a decision and carefully weigh all the relevant information, you will often reach a different better conclusion than if you just wing it. The system one system two framework is used as a sciencey sounding way to recommend that people deliberate a bit before committing to a course of action. Advice that most folks understand intuitively by the time they're five. But hey, it's a pop size simplification of a well respected scientific theory that layman uses shorthand to express certain ideas. And it's not like telling people to think harder is a bad thing. So what's? Oh, wait, I forgot.  In 2018, cognitive science researchers Melnikov and Barg laid into dual process theory in an opinion piece titled The Mythical Number Two, where they argue that the idea has nothing in the way of evidence, which turned out to be more true than they imagined, as we'll see in a bit. Worse yet, they assert that the theory's claims are incoherent and couldn't even be verified in principle. That's quite an accusation. But to be fair, suggesting that many features of human cognition can be neatly sorted under just two distinct categories is pretty audacious to begin with. Like, if you say that unconscious stuff is system one, and conscious stuff is system two, so long as conscious and unconscious are cleanly separable, sure, no problem. But if you then go further to say that system two also encompasses intentional processes, you've essentially claimed that there's no such thing as an intentional unconscious cognitive process, which is clearly untrue. Typing, driving a car, composing a sentence, these are all processes that happen without conscious deliberation about where to put your fingers, how hard to break, or the rules of conjugation, but are nonetheless controlled by a person's intent. The same argument applies to solving math problems or puzzles unconsciously or deliberately making decisions based on biased recall of evidence. There are numerous clear examples of psychological phenomena that express features from both systems at the same time. This might explain why, although dual process theorists have established many examples of system one things happening together, they haven't produced any evidence that they don't normally appear with system two things, which is kind of necessary to get the theory off the ground. If the only prediction you can make about mental processes is they sometimes have these characteristics, except when they have other characteristics, or some combination of the two, you're not really saying anything. The failure of dual process theorists to produce evidence for a clean split between the two systems was exacerbated by the replication crisis, or even the original test results suggesting that these things tend to go together didn't materialize the way they had before. But the problems run deeper than a simple lack of evidence. Do you remember this bit? So long as conscious and unconscious are cleanly separable, sure no problem. What we casually describe as being conscious of something has a bunch of moving parts, and psychology researchers have done a lot of work trying to differentiate different kinds of consciousness.   Any of these types of consciousness can occur without the others, which raises the question, if system two thinking is supposed to be conscious, what does it mean if a cognitive process satisfies one type of consciousness and not another? If I consciously weigh my options and carefully choose to buy a particular thing, all while being unconsciously pushed toward one particular choice by advertising, is that system one or system two at work? The other distinguishing factors of system one and two, like speed, automaticity, and intentionality of a judgment, are also multifaceted and hard to resolve into yes-no binaries. And, speaking of binaries, Melnikof and Barg note that psychologists and humans generally love to frame things as either or dichotomies, even insanely complex things like human psychology. They cite a talk given in the early 70s by prolific AI and cognitive science researcher Alan Newell, lamenting the way that science tends to become trapped debating bitty binary questions that don't necessarily hide any special insight into the phenomena they're purportedly describing. Nature versus nurture, innate versus learned grammar, single versus dual memory. Even if we could find a silver bullet experiment to indisputably resolve these sorts of questions one way or the other, which doesn't happen a lot in psychology, it's not clear that we'd be any closer to understanding exactly how the human mind works. These are just questions we thought to ask, and we have no guarantee that they reflect any real distinctions in the universe. Newell describes this bitty, non-integrative approach as playing 20 questions with the universe, and he despairs that as a strategy it's probably not going to be sufficient to solve human psychology by the time he plans to retire in 1992. Good guess Alan. Newell's anxieties about arbitrary and unilluminating scientific binaries fits the dual process theory to a T. Even if we could be irrefutably certain that the brain has these two distinct systems for cognition, it's not really clear what we might do with that information beyond what everyone seems to do with it already. Warn people to think harder about important decisions. It's not the first time scientific sounding terminology has been used to make a trivial point sound important, and it won't be the last. But considering how many issues dual process theory has as science, and how it plays right into this A or B tendency that plays so much research, maybe we could stand to pick a different psychological paradigm for our think pieces and YouTube videos. Maybe one with, I don't know, three things. Is dual process theories influenced on public discourse oversized for its scientific merit? What scientific binaries do you imagine might be distorting the real shape of the world? Please leave a comment below and let me know what you think. Thank you very much for watching. Don't forget to blah blah subscribe, blah share, and don't stop thunking.