My name is Chris Coyne and I'm the F.A. Harper Professor of Economics at the Mercatus Center at George Mason University and the Associate Director of the F.A. Hayek Program for Advanced Study in Philosophy, Politics and Economics. Today I'm joined by Robert Higgs who is a senior fellow in political economy at the Independent Institute and is the editor-at-large of the Institute's quarterly journal, The Independent Review. Bob, welcome. Thank you very much, Chris. So in addition to understanding the historical episodes and providing a alternative history compared to the conventional view, one of the the main takeaways that I think comes out of this strand of work is that when the government engages either in warfare or in security or defense, whatever you want to call it, it has to pull real resources out of the private sector, it has to redirect the entrepreneurial alertness of private actors and it redirects those things from satisfying consumer wants, private consumer wants to satisfying the government. I think this is an important point beyond the episode of World War II because a lot of people to this day make two related arguments. One is one you brought up earlier which is the military Keynesianism type argument which is that government spending on military or defense related activities somehow contributes to economic growth by stimulating spending. The second one is that government spending on security, defense, what have you creates opportunities and products and services that otherwise wouldn't exist because basically the government is sponsoring or subsidizing scientific research. Do you see that this relating directly to some of the insights that you raise in this body of work? I do. I think the idea of regime uncertainty is a general idea. In fact I've been applying it to events since 2008 and I've written a number of, in this case, fairly small scale articles to demonstrate that the same kinds of evidence I deduced to show regime uncertainty in the late 1930s have shown increases in regime uncertainty since 2008 as well. So I think that has something important, I don't know how much, but something important to do with the slow rate of recovery from the recession that began in the beginning of 2008 and in some ways has not ended yet even though we're now in 2016. So this is a great duration of its own. It's not comparable of course with the magnitude of the 1930s Great Depression but it's similar in kind and I believe it has to some extent a similar explanation. Now another thing I haven't touched on that that's that you're now raising here is the question of how people react when the government increases the level of regime uncertainty and it's not simply that they reduce the volume of long-term investment it's that what they do undertake is different in character. Obviously some people will try to butter their bread by producing things the government wants and if for example the government is subsidizing certain kinds of products or certain industries then that will attract resources to be invested in those places. So nowadays for example the government subsidizes so-called green businesses and green enterprises and this almost always turns out to be just a way of wasting money on paying large amounts of money to corporate cronies but it you know it can be environmentally allegedly environmentally friendly automobiles it can be solar panels or it can be all sorts of things that fly under this banner but the fact is that now you've got investments being you're changing the structure of the capital stock in ways that would not be viable without these government subsidies. So even though you've had in both the late 1930s and since 2008 you've had a higher level of regime uncertainty and that has discouraged long-term investment in general you've also had in both cases a distortion of the capital stock because of where people choose to restore the stock when it becomes old or depreciated obsolete do they do they reinvest in some cases they would but for the regime uncertainty in other cases they make new investments even long-term investments that they wouldn't make except that the government has mixed the regime uncertainty with subsidies and changes in regulation that make these investments look as if they're potentially profitable so so there when government intervenes it creates many kinds of effects and economists often sees on one or another of them but but there are multiple effects and they interact because when you distort the structure of production you have an effect for example on the relative costs of raw materials and intermediate products in the industrial sector and that is in some ways a bigger part of the economy than the final goods and services part there's been some research to show that in fact there even attempts not systematically take into account how much economic activity is going on at the intermediate levels that don't get taken into account by GDP accounting where we we look at only final final goods and services when we add up the so-called total output of the economy but but of course a lot of action takes place within the capital structure itself and when the government either creates uncertainty or or distorts production with with with tax changes with with subsidies with with regulatory changes that affect different industries differently it distorts the capital structure and that has effects on operation of unrelated activities and different kinds of outputs so you know the economy is such a complex and delicately interrelated web of evolving relationships and connections that that it's it's really impossible for anybody even the most dedicated Austrian to identify all of these connections they're almost endless and that's one of the reasons why the the proposal to intervene represents a level of hubris cannot withstand critical scrutiny economics has become very interventionist ever since the 1920s and not just the United States but all over the world and certainly macro intervention is swept the field since the 1940s but the intervention is always based on a very impoverished conception of what the economy is and how it operates a very simplified mechanical small scale highly aggregated view it's like this simple machine oh you put something in here and something pops out there but in fact the real economy is this countless millions hundreds of millions billions of people all doing things that if you track them close enough relate to one another we're all related it's not just that we all come from Adam and Eve related that way we we're all related right now in this huge world through the intricacies of the the great division of labor that that Adam Smith visualized for us perhaps well for the first time and others particularly Austrians have and visualized in a more precise way since then but but Austrian economics does not lend itself well to interventionism because it's aware of the hubris that has to sustain those


Thank you Glad I got that one piece back in there because he could have been in terrible condition. I can tell you that I Never did send in the bill for that. I got all about it Ladies and gentlemen, I'm a great believer in science a great believer in science It's the only way we really make sense out of the world around us Takes a lot of effort a lot of time takes a lot of patience Takes the patience of the people who support science as well There's a lot of them don't understand what it's all about. They expect miracles and they don't always get miracles Not right off the bat. Sometimes it takes a little longer. I Will tell you that very frequently I Get people in the audience during the question-and-answer period, which we may have a few minutes for now I get people who say to me Franny, can you prove to me that ESP doesn't exist and I said no, I certainly can they say ah, ah You say it does. Oh, yes, most certainly then you prove it You're making the claim not I I'm not saying it isn't there. You say it is you prove it Hey, I got a million dollars for you if you'd like to prove it and that usually quietens them down a little at least I I'm going to compare it with the way I often do for my audiences with trying to prove negatives is It's not always impossible, but it's usually very difficult I can't prove to you for example that there is not a Barbie doll on the moon You prove to me there is if you're making the claim fine Then you probably get the million dollars I would imagine for that unless one of those guys really pulled a swifty on it Through a Barbie doll down there somebody just to cost me a million dollars. I don't know I Often say that it's a it's like trying to prove Santa Claus or something like that. Oh, there's a good example Let's let's work out a little thought experiment here. Shall we okay? We'll examine the Santa Claus, but I believe to be a myth. Oh, pardon me if I offend you by saying that I assume it it is a myth We can take one small aspect of it not the whole thing of course. It's very complicated Flying reindeer now that we could test couldn't we and I presume that we could Probably get somebody to fund it somewhere along the line, and I'm not saying we should do this, but we could let's get 50 reindeer and Take them up on top of the World Trade Center. Don't laugh. This is science now. This is serious And we number them on the side very plainly and We have a fellow standing there with a big pad of paper and a video camera and a recorder and he's Taking down all the details. I say, okay. What time is it? It's 10 past 10 in the morning Thursday, so it's all okay You got that all down. Okay Let me see where number one. Where are you here number one? Okay, here we go Okay, number one. I know you can do it ready. Okay push Opposite number one right down. No Wow number two number two. Where are you? Come on. You're hiding get in here. Come on out here Come on out here. Now. He just he just didn't try. I know you can do it. I know you can do it. Come on Let's go fly. Just use ditto marks Listen didn't work either if the latter we have certainly learned something about the IQ of reindeer But we have not shown that there are not eight tiny reindeer at the North Pole who on the evening of December the 35th do and can we haven't proven that no very highly unlikely that it's true But proving a negative is not always easy now for years I closed by lectures and I closed my magic performances like this and I'll choose this opportunity to do so again No, Virginia There isn't anything paranormal out there Don't see I hate to say that I Wish there were some really supernatural stuff out there. It would be fun. Wouldn't it some we can't explain at all But it still happens. It would be fun. It is sort of disturbed me But hey, I find fun in it too. No Virginia. There's no Santa Claus. No Virginia There's nothing supernatural out there now I can't really say that because I don't know there isn't something out there for example now I work in Florida and I get up early at my home before I go off to my office and by seven o'clock Usually, I'm sitting at the seat of the computer and I have a cup of coffee with me to get my heart started that morning and Or outside my little office window there. There's a morning glory vine and they're wonderful You know morning glories close up at night like that and they open up in the morning like that now I was going because I've never seen them open up. I don't think anyone ever has it's marvelous I try to catch them.  You have to reach around the back of the printer for some reason or other to turn it on I don't know why on the back click it on. Okay paper in there. That's fine sip of the coffee not taking my eyes off. Yeah Okay, we're perfect There they are like this looking at me and I imagine the back of my brain looking at one of them got them again Now what do they say? Are they there saying is he looking? No, not yet. Wait till he goes for the coffee. He'll get now No, I don't really know. I don't care much to tell you the truth but you know Proving these wonders proving these wonders to be true. It's not the way scientists should be going about it They should be finding out whether or not they're true They set out as many scientists do and you'll have to admit this yourself Pursuing something that you believe is probably there instead of looking at a situation and finding out what you believe is probably There really is there it's a difference in attitude, but it is a difference between sometimes good science and bad science now Good old Virginia there. I have to have to tell her no GM. I'm sorry There isn't any Santa Claus. There isn't anything paranormal that I know of and I've got a million dollars that I put up for many years now For someone who can prove it. That doesn't mean it isn't it just means they haven't come forth with the evidence yet That's all that it is proven and they say what you're not sure of yourself are you Mr. And I say that's right and no scientist is sure of himself either though. I am not a scientist I share that with them They can be pretty sure they can be almost a hundred percent sure but there's always got to be that little bit of a doubt I wonder if someone is going to improve upon what I discovered or change it slightly, but that's okay That's in the rules. That's the way science is it makes mistakes and learns from the errors And I think that's the beauty of this thing that we call science and most people out there find that very difficult to understand Science doesn't really know anything. That's right But we know an awful lot of stuff that we really believe way down deep It's really true and you prove to me that it isn't and I'll have learned something. That's a great attitude No, Virginia. There's no magic. I'm sorry. I really wish in some ways that there were But there is some perhaps in the fact That we can be wrong that we can correct ourselves and look at them straight in the eye and say yeah, I was wrong on that Isn't that wonderful? I learned I was wrong and now I'm a little smarter than I was just a couple of hours ago That's the satisfaction. Isn't it? I hope it is with you folks But there certainly is with me if we have a few moments. We will do questions and answers But for now, I would like to thank you very much for your kind attention and your most enthusiastic Reception of my efforts. Thank you


Hello, everyone. Welcome to our pre-owned vehicles of the week. I'm Gabrielle. I'm over here at Oxnord Toyota. So this week we would like to feature three certified pre-owned Toyotas. You guys, with the certification, you'll have the seven-year 100,000 mile limited powertrain warranty. I want to go ahead and start with this RAV4 right here. The first vehicle is the 2022 Toyota RAV4 Hybrid Limited. The exterior color is in white. There is going to be alloy wheels. You're going to have blind spot monitoring. This is all-wheel drive. You're going to have a Bluetooth, clean car fax. You are going to have a sunroof and 11 speakers. The interior is in a ash. The mileage is 12,768 and the price is $44,995. Our second vehicle is a 2022 Toyota Venza XLE. The exterior color is in a coastal gray metallic. There's alloy wheels. You'll have a power liftgate. It has a clean car fax blind spot monitoring. You're going to have Bluetooth. This is all-wheel drive. There's a back of camera and six speakers. The interior is in a black soft text. The mileage is $27,352. The price is $37,995. And for our last vehicle, we have a 2024 Toyota Camry SE. The exterior color is in ice cap. There's alloy wheels. This is going to have a sunroof. You're going to have a Bluetooth. You are going to have clean car fax. There's six speakers and a back-up camera. The interior is in a black soft text. The mileage is $5,140. The price is $33,995. Okay, you all, if you have any questions, feel free to let us know. All of our contact info is listed right here. Thanks for watching. I will see you all soon. Bye.


I will tell you about the technical difference between insuring and hedging, both are the ways through which we can manage risk in or by transferring the risk to some other parties. So there is one base basic difference between hedging and insuring in when we go for hedging, we are in order to avoid a certain loss, we do avoid the potential gain as well. But in the case of insurance, we do not lose the potential gain, we pay premium. So that is the difference between hedging and insuring. In the context of hedging, you feel that there is a risk in the particular instrument, there is a risk involved in it, there is a loss in it. You sell that particular instrument through a forward contract, through futures. So you will not get any benefit from that, of course you have sold it. However, when you are going for insuring, in insurance, you do not take it out of that particular asset, you do not sell it, you do not sell it. You keep it with you, you will get its advantage whenever it will get any benefit. You just have to pay an additional premium on it, that is the basic technical difference between the two concepts. I would like to take an example in order to explain the difference between hedging and insuring. So suppose you have planned a visit from Lahore to London, and for that you want to buy an air ticket, so the ticket seller can give you two options, he might give you two options. He is saying that suppose you are buying a ticket in advance for 6 months, so you have booked it, and now you have two options, either you can pay for that ticket right now, whatever its value is, or you can say that you can book it for me right now, reserve it, and when I have to travel for 6 months, I will be able to pay for it. So what you are doing is that if you are paying now, so you are locking the price, that you have just paid, you have not taken the risk, and when you have to travel after 6 months, if you pay for the ticket at that time, then you may have a problem with the risk, that it may be that when you travel, the prices of the air tickets may be expensive, the price may have gone down, so there is a risk involved. So you have two options, either you can pay in advance, and lock it right now, whatever the price is, you can pay for it. So if you are doing it now, or you are hedging yourself against the expoier to this fluctuation in the price of the air ticket, which you are going to use after 6 months, and if you are not taking it right now, if you are going to take it in the future, then it is possible that if you have just made a quote, that travel agent has, suppose, 1 lakh rupees ticket from Lahore to London, then it is possible that at that time, it is of 9000 rupees, so you have just locked it, hedged yourself against the fluctuation in the price of the air ticket, but if you have forego the benefit, that if it is of 9000 rupees, then when you have to go, then you will benefit from 10,000 rupees. So in the hedging context, you lose your potential benefit, to protect yourself from the risk. In the other case, which I told you about the possibility of insuring, that you might go for, there are some people who go for insuring, what is insuring? That if we bring the concept of insurance in this example, then the travel agent might offer you that if you give us 20 dollars right now, then you will have to pay the price in this particular bracket. So he is giving you the buffer that this is the range, you will have to pay in between this, you will get an air ticket from Lahore to London, but suppose he is offering you that between 5,000 and 1,000 rupees, you will have to pay between 1,000 and 1,000 rupees, if you give us 20,000 extra right now. And what does this mean? That you are offering that insurance. So in insurance, you pay on premium, or you will have, you reduce your risk, exposure to risk by paying the premium through buying insurance. On the contrary, we can have another option, which is called hedging, in which you to save your exposure from risk, you also pogo your potential benefit. So these are the basic differences between the two concepts. So in both the contexts, you have to pay a certain amount of money, but a concept altogether different hedging concept altogether different from insuring. However, both are going to protect you against the possible risk to which you are, you might get exposed to.


For both ladies, what was your husband's reaction when you told him you were saved? Well, I didn't even know enough to know I had been saved. I was very ignorant about the Bible and about God and but what I knew was that God was real to me and the scriptures were all of a sudden real to me and I had a desire to know more and to please God and so I asked Samford if we could start going to church if he would go to church with me and he said yes but he had been wanting to take me to a psychiatrist because I was truly a nutcase but I wouldn't go but I said if I don't get better then I'll talk to the pastor and then if I don't get better I will go to a psychiatrist. So it took me quite a while to figure out what had happened that I had become a Christian that I had gotten saved. He grew up going to church and so when we started going to church again then he decided he was a Christian too and he told me and I said you are and he said, yeah, I just never bothered to tell you but we were the blind leading the blind but it was several months later when the Lord saved him. My husband's reaction was joy of course. He was already a pastor and we'd been married 10 years when I became a believer. Well actually about 11 years and as many of you know he almost called off the wedding the night before we got married because he began to see things in my life that were not characteristic of a Christian and so he was overjoyed and began to see the changes in me and then he baptized me so it was a joy. That's so sweet. It is.


I don't have a PowerPoint because really it will be pointless given that I have to present only a very simple argument which I think is quite urgent to make. And it is, as Andrea said, why archeology should be part of the curriculum in general education. And by general education I refer to the secondary education what in England they call the A level. So my first part is identities and narratives. Who am I? Who are we? These fundamental questions which define our identities and to a large extent determine our actions can only be answered by narratives. Our personal stories are woven into more general contextualizing stories of various depths or subjectives or subjective social identities are set against the background of major events through which we retrace the various episodes of our own life and what we know about the lives of our parents and their parents. Further down the past we identify with what we have learned in our early years about the historical events which contributed to the formation of the collective memory in which we participate. It is this collective memory that is a foundation of our cultural and ethnic identity. This is not questionable. Although we receive and process information about these historical events from a multitude of sources, family tradition, monuments, museums, public discourse, and even comics, the main authenticating power comes from the curriculum we assimilated during our formative years. National history is a compulsory part of this curriculum as at its most basic level. At least since the beginning of the European nation states which took shape in the 19th century with the rise of literacy and the emergence of history as a discipline. All the authors of history textbooks much makes a crucial decisions as to when and where to start the narrative. This is not a question that can be given a simple answer. History must provide depth and ground to collective identities and for this it must invoke a particular foundational gesture which becomes ritualistically celebrated and forced. National day, et cetera. Given the relative instability of geopolitical borders over time, there is a need to assimilate into the narrative various degrees of territorial plasticity towards a present geographical figure that is the iconic representation of each nation. The boundaries are not always obviously natural, but generally depend on arbitrary decisions reached through force or diplomacy. Therefore, identities are socially constructed through oppositions and divergence of interpretations. What is celebrated as a victory in a narrative is lamented as a defeat in another. Language and ethnic differences compound the conflicts of historical cultures and naturally we could object that history as a scientific discipline offers more balanced perspective. However, textbooks by pedagogical necessity, mainly at the primary level, tend to simplify complex issues and implement national agenda. The history is promoted by the curricula feed social and international tensions and mutual distrust. It also provides politicians with combative argument as a recent and ongoing Brexit discourse amply demonstrates. Other recent electoral debates in Europe have shown how easily history can be used to raise emotional emotions, antagonistic emotions. By contrast, and that is important, by contrast, the position of archeology in the curriculum is far from being secure. For instance, in the United Kingdom, archeology was taught until recently in A-Levels as a part of the national curriculum history with textbooks such as Discovering Archeology and Teacher Guide and Various Pedagogical Help. If I had put a PowerPoint, I would display now the covers of these books, but I mean, it's enough just one to have one to give an example of what this type of thing is. Now, art history and archeology, there is a big title of the guardians, art history and archeology strapped from A-Levels curriculum. Very simple, art history, archeology strapped from the curriculum. And the guardians continue, first art history, then classical civilization, and now archeology, one by one, the A-Level subject that introduced six formers to discipline they may come across at home are being axed from the curriculum to make way for what the department of education considers more rigorous studies. This will narrow our sense of ourselves and what it means to be human. This very important segment is by a journalist of the Guardian, and this is basically the point I want to make in this brief paper, which is to offer five arguments. There could be, actually, I select the number first for finding the arguments, because I know that if I select three, I will find three. If I select seven, I will find seven. But let's say five, and it's up to you to judge whether they are relevant or not. So, to offer five arguments in defense of archeology as an essential component of general education, we should be taught in secondary school. Now, the following is not meant to be a curriculum, a project, but rather a set of considerations that would potentially inspire various courses of study adapted to local situations and environments with a view to benefit the community in general. First of all, it would provide a temporal perspective that frames national histories in a broader context. And that is quite important to be able to consume or to assimilate national histories but within a much wider context. We can, you know, do something. Secondly, it develops, it would develop a sense of human continuity and diversity. And that is also extremely important. Thirdly, it would sensitize to the importance of material culture in relation to the environment and cultural context. As if you do archeology, you become very much aware of all the context with other cultures and so on and how much your own identity is built on this diversity and influences and cooperation rather than antagonism. Fourth, it would debunk racist ideologies and provide a soft introduction to genetics because you cannot really teach at this level prehistoric archeology without bringing in, in a soft way, genetic consideration. So, you know, the way human beings are made up of a great variety of DNA, et cetera. And finally, it would educate students to perceive and save the archeological record in their own environment. And that is quite interesting. I mean, we have to think of the archeology of the future, and I plan to propose for next year a session on the archeology of the future. That is, if we ask ourselves now, what the archeologist in the 22nd century will want to know about the way we live, then we could make sure that we prepare in advance, assuming that there is not been a planetary catastrophe, that the planet Earth still exists, that it has not boiled down to ashes, or things, et cetera, et cetera, and that the language, the language, there is still a way of communicating, or that the technology will have not made so much advances or modifications that it will be impossible to communicate with the past as we are now in relation to the Homo erectus, for instance. It's very difficult to imagine. Now, of course, Homo erectus could not figure out that hundreds of thousands later, there would be people interested in knowing how they were cooking, how they were chanting, how they were loving, et cetera, et cetera. So it's really interesting to develop a movement in which we would take care, we would think of, well, in the 22nd century, some people will ask how we lived, how we could manage with this and that, and we know that how often we found in the archeological record objects that we have no idea what it is for. And for the people at the time, it was obvious they were taking that for granted. So there is certainly a sort of perspective thinking in thinking of the archeology, not the archeology of the future, but the archeologists of the future and try to cooperate with this virtual situation. Now, three objections can be opposed to the perspective of archeology in the curriculum. How to handle the fuzzy transition between biological evolution and cultural evolution? That's something that in a curriculum and archeology has to be solved. People can say, well, it's difficult, we cannot do that. Secondly, how to handle the conflicts of theories and methods in archeology? Because we will say, oh, you want to teach archeology? Well, which theory, which method? It is too confusing, there is too many, so you cannot teach it. Maybe it is important to introduce young minds to the scientific inquiry in which you have indeed several theories, several hypotheses and so on. And finally, how to consider archeological knowledge and religious belief? And I suppose that it is one of the arguments for which some nations want to eliminate archeology because it is in conflict with some belief that is not complying with these persons. Of course, these are objections which I think can be answered and can be solved. Conclusion, in conclusion, being in mass tricks and in view of the above considerations, it seems appropriate to advocate the difference of archeology as an important part of the curriculum in general education for the benefit of the community. If it does not exist yet at the European level, and I am not inquired about that, it would make sense for the archeologists of the EAA to tentatively design possible modules which would introduce students to archeology following, for instance, three stages. And this is just to put something on the table. One, the material culture of the historical periods I studied accompanied by a basic training in how to conduct teamwork locally. Secondly, introduction, and this with three levels, one year after one year, the second level, introduction to prehistoric archeology with emphasis on the Neolithic and further ages. And thirdly, introduction to Paleolithic archeology, including information on hunting and gathering culture as well as basic knowledge regarding the input of genetics on the understanding of migrations and population dynamics. Such a module or other combination of elementary archeological knowledge would offer a temporal perspective conducive to integrative rather than divisive education.


Okay, so here's here's as basic as it gets here's as as simple as it gets but but here's how powerful it gets this is this is where it really starts now.   Or they're building a Facebook business page and they're trying to post relevant content regarding their business on their Facebook business page. And or they have a LinkedIn, and they're simply just posting content on their LinkedIn a lot of professionals a lot of real estate agents have linked in accounts and they'll simply just post over here. And when you look at all these different platforms. It's all the same. You have the news feed in the middle. You have you have you have information to the right this is linked in new in the middle. More information over here on the right hand side information on the left hand side but it's mainly the middle the news feed.  Pinterest the same Twitter the same Instagram the same there's all the news feed right. So what everyone's trying to do is just post content and trying to build something trying to track people with this.  She's a full blown coaching client of mine just like you I trained her on all this stuff maybe a couple years ago. So her and I have been connected for a while she's with exp. I say, but look, she's building a brand she's building a nationwide brand she's even built in a global brand because in her in her case with her company, they're in multiple countries.  She's clearly into music. You look at this and you wouldn't even know she's a real estate agent. Oh no. Like at all you would think she's aspiring entertainer. Right. America's got talent.  There could be people that are following us because of our organic posting like my YouTube channel for example, there could be people that are following us from all over the world. Right because over here on my YouTube channel I just post organically that's a form of organic I don't run ads over here. It's just a form of organic video posting so people all over the world tend to find you. Right. And so that's when it comes to a global brand when it comes to building something globally and you can actually serve people no matter what state they're in. That's when you come and try to build something on all these different platforms. Right. So that's that's one way to do it. That's one way to do it. And there's many ways to skin a cat but there's really only two. It comes to social media marketing for for for any local business owner and any small business owner there's only really two ways to do this either one way we're going to do it like her or we're going to do it like like 99% and we're going to just post post post post post on all these damn platforms into our eyeballs fall out into our freaking thumbs are freaking sore all in hopes to build a following all in hopes to get people to comment all in hopes to get people to like it all in hopes to get people to share it. Now this is our business. Right. Right. So obviously there's some form of importance to that. Right. For to even want to do something like that because if it wasn't business who the hell wants to post who the hell cares about likes I don't give a shit about none of these people common common right if it wasn't for business right but because it's business this is why we're trying to do something right so that's option one option one is to just come over here blindly and on all these damn platforms and post option to option to option to is what the professionals do option to is what the the the the real business owners do they understand the importance of marketing they understand the import not marketing actually that could be marketing posting organically that's that's marketing but what what what professionals understand and what real real people you know they're trying to be successful understand is advertising they understand the need of advertising.  I need to start putting these posts in front of them. Or or whether I'm I'm selling even if you have tech note if you have no tech skills, even if I'm selling a training like over here on the right hand side. I'm if I'm really smart at tech, and I'm really smart at computer skills and I want to start teaching people. Now I can I can take option one and start posting all over the place, or just like over here on the right hand side of my page, even if you have no tech skills, or I can be like this guy, and just run ads directly to people that fit that because Facebook knows who's into tech stuff, they know who's even looking at tech videos, Facebook, and all the platforms not just Facebook but all these platforms are tracking every single thing we're watching. And I look at it as a good thing like I look at I don't look at the crazy privacy and you know I got to worry about all these people freaking. I don't look at it that way I look at from a real business owner perspective from a real advertisement perspective. If these platforms can really segment people based on interest based on buying patterns, based on based on what they like, and in their hobbies and what they're into. And in us as business owners can take that data, leverage it and actually put our message in front of those people. We have a better chance of selling whatever the hell we're selling. In your case, in your case, it doesn't it doesn't apply to your to your business and what's the word I'm looking for. It applies to your business much more than anything because you're a local business. So if I'm now a local business owner. If I'm now serving just a few zip codes, or maybe I'm serving my entire city yes your license for the entire state, but you're really only serving a community, right your dream client is down the street. Or your dream client is someone that's coming into the town. Right so so very very niche, niche audience we have a very specific we have a very narrow.  That's advertising. That's now where I got to put that message in front of that people that's what you and I are here for that's what I'm coaching you on that's what I'm trying to coach you on is how to ads and how to get them in front of the right people which in your case is very simple. The right people are homeowners that live in this area. Right. Bottom line. So when it comes to everything every ad online. What I'm really really trying to explain Karen is that when it comes to every single add on any platform. Click. They're taking you in this case with this guy's doing he's taking me off of Facebook. Right. Right he's taking me off of Facebook to a landing page. And you look at this it's not your full blown website.  If I go to if I click on any any real estate website. Majority of them. Let's see if I can find one and see this is how most agents are posting coming soon. The details of the property for more information schedule a private showing today. Kristen is the listing agent. She's doing a video on that property. The only call to action is a phone number. She's posting this in a group, which I control of over 4000 people. And all these guys are doing all the Christians are doing is posting this in maybe 10 different groups. They're posting it on their personal profile. When Nicole happens to live in where does she live she lives in Texas. So I'm seeing this in California. I know we're in the market. She's posting it in a group that has thousands of people that live all over the all over the country. She's posting this on her Facebook personal page. Right, right, where where the majority of her 2700 people are just like me who don't live in the state. She's doing all that she got a couple hundred views, but these are from people like you and I they're all over the country that do not fit the interest. That's what everyone's doing. So if this was me, I would have straight coming soon 500 grand and it and it happens to be a super expensive house. This is how she's advertising. Right. And it's all free by the way, it's all free. This is organic. This is option one option one is just to take your stuff and post it all over the damn place. Right. Where people all over the world to freakin see it and although you never know who's relocating you never know who's moving for sure I get it. But you can't scale your business that way hoping and praying that someone's going to freakin relocate to your exact area. Right. Right. It's like I can't hold my breath on that. So so so this is what everyone's doing and again her only call to action is is is her phone number is her phone right here at the bottom her phone number. So now we're going to option two ads. If this was me, this is option two. Same type of text, but the call to action would have been click here for all the details. Right. I would have. Yes, I would have clicked. I would have came off of Facebook to a landing page. Not her full blown fancy website, which I couldn't even find, but a landing page, one simple page, right. Open house Saturday and Sunday, a few bullet points. So everything she wrote, everything she wrote in the text or in the text part media room, two story four bedroom. Right. All of that. That could have been a few bullet points on the on the landing page. Right. And all she's doing is directing traffic. Click here. Click the button. Click for more information. We click, we come over here to one single page headshot, simple logo, a few reviews, if any, and one button, one yellow button. But here's the difference. Here's the difference. Here's the difference. Okay. Rather than posting this organically, I would have run an ad and got 2800 people to view it that live in that city. Understood. Or that would have that would have been because Facebook has this data, or it would have been a person that was recently in that location. So you that you either are living in that location or you were recently in that location that is literally a criteria that you would choose when you're running on an ad.  Right. So, but it's both those who are living in this location and those who were recently in this location because it could have been someone traveling through the area, looking for their next home. They don't live in that area, but they were, they live in the town next door. But they could have been traveling through right so so running an ad targeting people in that area would have got a few thousand people in that area to see it. And a good amount of them to click, come over the page, enter their name and email. Right. There goes their name, email phone number. Click here to RSVP. Right. Then they would have came since this is regarding an open house. Same thing. Same thing on a listing. So if that was just a full blown listing, which it is, I click, I come straight to this one page, get instant access to the price and photos of this property. Right. Just a few bullet points, simple, simple, one bolt, one blue button. It's the same layout of the other page. The other one was the open house. This is simply the listing. Right. The image in the background would have been would have been the listing obviously that person clicks. They enter their name and email and phone number. Send me the details now. So tool number one was the is the landing page to be able to create these landing pages for a listing an open house, a buyer guide, a seller guide, where I can now drive the click to a page and cap to the lead. Tool number one is the landing page. Tool number two is the email auto responder. So now we need some type of email auto responder, because what just happened there that lead enter their name, email and phone number. And what am I promising them? I'm promising them an email of all the details on the property. Right. So I can't, I can't just micro manage this and just send out that that list or that link to the MLS. I can't just micro do that micro manage that and send it through my Gmail or send it me me personally physically send it every time a lead comes in. That happens to that has to happen automatically. What just happened right there that email needs to trigger instantly while I'm sleeping. Right. Right. How to responder. So it's full number two. So when you start clicking on ads, right is what I'm trying to get to as you start clicking on ads. Everyone's taking you off of Facebook. Here's another sponsored ads. So the other one I clicked on the right hand side of the page here in the news feed every time you anytime you see the word sponsored. That's a Facebook ad. So there's the text. There's the video two minute 57 second video. There's the button. So as I click, she's taking me off of Facebook to a landing page. Nothing at the top, just a simple video and a green button. And these guys crush it. These two people, I know them specifically. But but here's the flow. Here's the flow as that lead, for example, we're on we're on the on that listing as that lead opted in as they just opted in on my listing. And again, this applies. This also applies for organic. So that that agent that had that video of that listing, she could have easily had had this link. It doesn't necessarily have to be an ad that that was an organic post in a Facebook group. She also posted on her Facebook personal page. She could have also did it on LinkedIn. She probably posted it on Instagram as well.  The call to action was her phone number. And again, it's being viewed by people only 200 actually 284 of all over the place. So again, as they click because we're running the ad, we're targeting that area name email phone number they opt in. Now again, tool number two, the email auto responder. So that email would have triggered instantly. Hey, hey, hey, hey, Karen, this is Dave. Hey, thank you so much for inquiring on this beautiful listing. Here's all the details and the images and the videos that I promised. Make sure you write that would have been an email that went out right away. That's tool number two. Right now here's where the the here's the ice on the cake and then that's all I got for you when it comes to the importance of these landing pages. This is this was this was the whole thing the landing page. It went from the landing page to the email auto responder to the now third tool that I'm going to show you here. As that lead just opted in, they just entered their name and email for more information regarding this listing. It could have been the same thing regarding your seller guide or a buyer guide. It's the same thing. All I'm showing you here is two pages. So when it comes to the listing, here's page one. They enter their name and email they land on page two. That's very simple two pages. Right. So, so now here's here's the icing on the cake as they land on the second page. This is where the money is. Here would be a simple one minute video shot on my cell phone maybe even in front of the property. Hey guys, this is David. Hey, thank you so much for inquiring so there's four bullet points jot this down real quick this because this is something we're going to be working on in the future jot this down real quick. And this could this again this applies for an open house. That person clicks. They go to the first page they enter their name and email they land on the second page. In this case it's a listing. It could have been the same thing for a seller guide. Same thing for a buyer guide. Same thing for a CMA. Same thing for a list of properties. Same thing it's two pages. So, so here's here's an example of a seller guide. So if I didn't have a listing or if I didn't have an open house. What I'd be doing it what I would be doing is I'd be running ads to my local area. Right. One ad every 15 days. That's all I'm teaching you here one ad every 15 days. That's it to a month. That's it. But if I didn't have a listing or an open house I would be running a video ad specifically shot on my cell phone. Super simple educating homeowners on what it takes itself. And I'd be giving away a seller guide. Hey guys this is David in today's video. I'm going to give you a quick tip. This is a question that I get from all my clients every time they go to sell their home. Hey David what do you think I should do to my kitchen. Here's what I always tell them.  So if you click the button if you click the button it'll take you straight to my page where you can download your free copy. Right. That's it. So all I'm doing is targeting my local area educating people on what it takes to sell ethically bribing them with a free download. In order to download they have to give up their name and email. Right. So it's the same two pages in this case a seller guide that person sees your ad they're interested in more information on what it takes to sell maybe you have some magic. You know knowledge and information that you give your people and this is this is the ethical bribe I'd love to give you my free seller guide. Right. So as they click they enter their name and email from a landing page instantly that email goes out the moment they often instantly again that's tool number two. Now they're landing on tool number three. Here's the second page and then and then here's and that's it again all I'm trying to show you here is that the two pages. I for any campaign seller guide buyer guide listing open house or whatever but the four bullet points that I'm going to have you write down pertain to this video it's the same for every campaign. Here's a four bullet points that you would hit on on this short one minute video and I'm going to show show you Andreas this is a seller guide. So I just opted in to download her free seller guide. Now we're on the second page. Here's the four bullet points number one I'm thanking them. Thank you. Thank you. Thank you. Thank you for downloading my twenty twenty two sellers guide or or they landed on my listing. Thank you. Thank you. Thank you for inquiring on my beautiful listing listed at 777 Plaza Boulevard. My name is David. I'm the listing agent of this beautiful property. So number one I'm thanking them could have been the same thing for for an open house. Same thing for a buyer guide. It's the same same four bullet points on the second page. Number one I'm thanking them. Number two I'm introducing myself. My name is David. I'm the listing agent with with X brokerage. Let me tell you a little bit about about myself and my background and why I'm so fired up to help homeowners buy and sell real estate in the greater area of. So number two I'm introducing myself.  Just just after I said thank you. So number two I'm introducing myself. Number three I'm saying check your email. I just sent you all the details on this beautiful property. I just sent you all the details regarding our open house coming up. Check your email. I just sent you my free your free 2022 sellers guide. I just sent you your PDF. Right. So it's the same thing. Number three check your email and also be on the lookout for my future emails because over the next few weeks I'm going to be educating you on what it takes to sell in today's market. You're not going to want to miss an email. Right. So that's bullet point number three is check your email. And number four what is every single agent trying to do like like like like whether it's sell a home or buy a home that that's that's that's not that's not the answer. That's that's not what I'm getting at. What is what what what's even more basic than that. What is every single agent. Trying to do a sale. Before be will become. Yeah. You said become a salesperson. No.  Yeah.  So so so so along along the lines of needing to sell what what what has to happen.   But here's the answer. What every agent their number one number one goal. It's not selling. It's not buying. It's not qualifying a client. It's not that their number one goal is to schedule an appointment. Right. Absolutely. Like an appointment has to happen before everything else. Of course. An appointment. So at the end of the day I need someone on the phone. Whether that person I'm talking to him about about buying or I'm trying to close them on listening their home with me. I need to talk to you. Right. So bullet point number four we went from number one. Thank you. Number two. Introduce myself. Number three. Check your email. Number four. Click the button to schedule a call. So whether this was a listing whether it was an open house whether it was a seller guide. Hey guys. This is Andrew. This is Andrew. This is Andrew regarding a seller guide. So this is her simple four bullet points in a simple little. This video is probably less than a minute. But this is how she leads to the appointment. And then, and then that's, that's the end of it. Thank you for requesting your 2022 sellers guide. This is Andrea Gould Howard Hannah realtor. Serving all of northeastern Ohio. Now make sure to check those inboxes for your free sellers guide. If you have any questions or if you need some professional advice, Andrea Gould is here for you. And I love to talk real estate. Click the link below. Check out my calendar. And I'll be on the line to talk to you about your home. Click. It takes your calendar where that appointment comes in. Yeah. So those, those three tools, landing pages, an email, auto responder and an online calendar. As you start to click on every single ad on any platform in social media world, every single one, well, not everyone, nine out of 10, nine out of 10. People who are running a social media platform. Every single one, well, not everyone nine out of 10, nine out of 10. People who are running a sponsored ad on any platform are taking you off of Facebook to a landing page. And every single one of one of us are spending about 100 bucks a month for it. So the one that I recommend, yes, it's the same $99 a month. It comes with all those three tools. Most of these, most of these landing pages, even with this one, specifically. Most of these landing page softwares are about a hundred bucks a month for just the landing page. A very popular one is click funnels. Click funnels is a very, very popular landing page software that a lot of marketers use. But the only reason why I don't use it is because it's a hundred bucks a month just for the landing pages. I still have to go get an email auto responder and I have to go get an, I stopped to go get an online calendar. If I'm in the, if I'm in the business of emails and appointments. Now to send you a one off email. Yeah, I can just go to my email and email Karen, a one off email. But what I'm referring to an email auto responder is when you start getting a ton of leads in, when, when leads are trickling in, everyone needs to be on the same page. All these leads need to be receiving emails every two days, every three days, another email goes out and in the whole strategy with the emails that are going out. So every two days, another email would go out, whether it's the, whether it was a listing, whether it was an open house, whether it was a seller guide, you know, two days later, let's say I don't schedule an appointment here. Two days later, another email goes out. Hey Dave, this Andrea. Hey, thank you so much for downloading my seller guide a couple of days ago. Hey, have you got to page two on page two? I'm, I'm giving advice on renovating kitchens and how much value that can bring to the overall listing as we go to sell. Here's what I meant by it. And hey, Dave, by the way, I noticed you still haven't scheduled a strategy call with me. I'd love to talk to you. So if you click the button below, it'll take you straight to my calendar where you schedule your best time. That's an email that would have automatically went out. Two days later. Right. Right. Nurturing the lead that came in and getting that person to schedule a call. So, so that's why I've been recommending cartridge since 2018, literally to everyone because it's those three tools that I really need for the same hundred bucks. I, I, and this, this, this really applies to those that are really looking to capture leads that are really looking to take their brand to, to another level. Because yes, I can, I can get engagement here. I can create engagement. Look, she had, she had 92 people comment. But these are 92 people that live all over the place. And they're not necessarily commenting on real estate. They're commenting regarding her, her, her guitar. Right. But, but, but my point is that these are people from all over the place. I can't really nurture that lead because Roger is not a lead. He's just someone commenting on my post. Yeah. That's another thing. I've gotten some leads where they want to sell me something. And I'm like, no, no, no, no, no. Yeah. Yeah. They're, they're fishing and cat catching you when, when we need to flip it, we need to be fishing to capture them, but we need to fish in our local area. And when that person clicks, they need to come over to a page where we can capture the lead. That's it. And when you really get the hold with the hang of this, what I'm really trying to teach is two ads, two ads a month, one every 15 days. Like that's it. Like, like that, that's as simple as, as it can get. And as we really stick on one topic and start to educate people on what it takes to buy or maybe, and then offer a buyer guide or, or we go the seller guide route and we just educate people on what it takes to sell and offer them a seller guide. That, that's what it's all about is driving them to a page where we can capture leads. So the software that I use, it comes with a 14 day trial. It comes with all the three, all those three softwares, the landing pages, the email, auto responder and the online calendar. And plus it comes with all the funnels. Like I've already, I've already completed these funnels for you. Like here's a seller guide. All we got to do is spend time editing it so we can change out the image. We can change out the color of the button. We can change out the head shot, change out the bio to the left. So we would do basic editing. I would teach you how to just basically edit this, but, but I already have them done the seller guide, the listing funnel, the open house funnel. Here's a simple listing funnel, an open house funnel. You have those done for me. I could have them done for you. That's like, that, like, that's, that's a whole nother, like part of my coaching, but what I really, I, I, I do them with you. Like I teach some, like, that's like the next few calls that I have planned with you and I, is we're kind of, we're kind of far away from running an ad right now. What I'm here to do is just explain what happens when people click your ad. Right. Like where are they going? Like what is really going on behind the scenes as I click on all these different ads, like sponsored ads, like sponsored ad, the ones to the right, the ones in the middle that say sponsored, as I click on these ads, where are they taking me? Right. Every single one of us, every single one of, well, yeah, us, I'm part of the whole marketing space, but every single one that's running an ad is taking you to a, to a landing page. So that's kind of where we're at right now. Karen is, is, is, is, is breaking out landing pages and, and then seeing if we're going to, if we're going to really be able to, to bring one on, to, to, to invest in one. Now that's an extra cost. That's, that everyone pays a hundred bucks a month. So everyone, that's why all these ads that I'm showing you, I'm just showing you for, because everyone's paying the same. Everyone's paying about a hundred bucks a month. That's the cartridge. Yeah. They're either, they're even cartridge, cartridge is a super popular one. That's one that I use. That's the one that I literally built my YouTube channel around. I have a playlist in here, um, which is, which is landing pages right here, landing pages, sales funnels, and email automation. This is a playlist of, um, 239 videos that I put up here since 2018, just random videos, teaching people how to use the system, landing pages, email to responder, online calendar. So I've been doing this for a very long time, but yeah, everyone pays their own account. And then, and then with my clients, some, some, some can come over here and build these pages themselves, because I already have the template done for you. All you got to do is just learn, learn how to change out the image, learn how to, how to write out the text at the top, right? Learn how to change the color of the button, which is what I teach you. So some of my clients, that's what we do. We spend time just teaching. I, we jump on, we schedule coaching calls and, and I teach her to do this. And then some of my clients say, David, you know what that, that's, that's way too techie. Even hold my hand. It's way too techie. Just you go do it for me.  We're on the do, we're on with the worry about none of it. What do you charge for that? I charge 500, not, not, not a lot at all, but I go out there and I create all these pages for you. I already have them done. I have the template done. I can transfer this to your account right now. And you and I can work on it together. And there's no, you're, you're already in my coaching. So there's no extra fee for that. But it's only when someone says, David, you know what, I'll skip those calls, just speed track me.  Create me an open house funnel, create me a listing funnel, create me a seller guide funnel, connect all the dots for me and we'll talk in five days. Some of my clients, they say, I mean, they, they do that. But I mean, it's not, not for everyone, but, but, but at the same time, again, it comes with a 14 day trial. It comes with all these funnels already done. Yeah. We already have our calls planned to, to, to learn all this stuff. If you want to go the learning route. And then, and then from this point on to Karen, you have my support from this point on, on these funnels, there's nothing else to pay. There's no other monthly, everyone, their own 99 bucks a month for their own software for their account. And I support them through it all. So we can always schedule calls where, hey, David, I have a listing coming up. Can we create a new page? Right.  I don't have your phone number or email either. No, you have my email. You've been getting all my emails. But, but as far as like, as far as, yeah, you have my, you're getting my emails. Right. The count when you schedule a call that email that you receive. That's my email. Okay. So as far as like landing pages, that's, that's kind of what I wanted to show you here. That's just the fact that on every platform, on every ad, nine out of 10 of them are, are, are taking you to a landing page. That's how important it is. Another low sponsored, another Facebook ad, simple video, 50 seconds as I click, you take me to a landing page. That's it. And as you, and as you can see, every single one of them, you would think it's a quote unquote website, but what makes it a webpage is a fact that is a fact that there's only one button. Got it. That's, that's the magic. That's the magic. That's what makes a landing page, a landing page, one button. That's how you capture the lead. So you don't send them to a full blown fancy website. You send them to a dead, plain looking webpage. Generic. Generic headline, a catchy headline, a button. That's it. This guy's capturing leads all damn day because he's running an ad targeting a specific person. He's not just posting all over social media. He is literally running an ad to me. Based on, based on the fact that I have interest in marketing. I have interest in coaching. I have interest in all kinds of things. So Facebook is, is obviously allowing these people to target me. Right.  That's it. And drive it to a landing page. So that's kind of what I want to share with you. And again, this one comes with a 14 day trial. It comes with all of my support. It just comes down to, does someone want me to go do all of it for them? Or does someone just want to follow through with my coaching and let me just teach you. How to do it yourself. So that's kind of it. But any questions on that? No. Okay. So I went online and. Looked at Cartra. And then I kept getting notices about your free trial. Your free trial, but I never signed for a free trial. So I was like, what? Where were you? Where were you getting the notices on Facebook or where? I was giving it from Cartra. Direct.  No, not at all. I wish. No, not at all. I always give you the emails if you didn't enter your email. Right. And if I did, I was asleep at the wheel because I was surprised at that. Yeah. Yeah. Don't, don't, don't set up anything without me. Cause I have a special link for you that gives you a trial. So, so, but in the, in, but after the 14 day trial, then the starter is all one really needs the starter. Up to 2,500 leads your custom domain, Karen. or whatever it is, right, holds plenty of emails. We can create plenty of pages, videos. We don't need to sell any products. We don't need a membership, but also the calendar and yeah, and the emails. But that's a $1 for Fortune Day trial. Then after that, it's simply $99 a month. But that's where I just pour into people. Anyone that jumps onto the account, I give them all my time. I give them these funnels and I teach them how to use it. And again, that's kind of and then after that, you can schedule a call on Cartra whenever the heck you need me and we'll break it all down together. So that's kind of that. Should I jump on that to see if I can get the free trial again now? No, we're going to we're going to redo it. Like I'll have you redo it once we do activate it. But but this is just now the back end of advertising. That's just what all comes down to. So everyone needs some type of landing page. Everyone needs some kind of support with it. And so that's all I do is I just give people all my support. And this is an awesome software for landing pages, email automation and your online calendar. That's that because I'm excited to get going on that and awesome. I want to start that on the, I think I shared with you the fact that created a stellar guide. Yes. And I was trying to drop in logos pertaining to a real to one group, Goldmark, because it was so generic and my face and what have you. And then I can't listen it and then I gained it back and then I modified it and I've got like eight versions of it. Yeah, it's all good. It's all good. So we'll knock that out. But this is just the back end that that is going to host it all and get that stellar guide in people's hands with ease. This is software.


Grace of yoga means becoming available to the grace. So, to become more available to that, so that your life feels elevated, small concerns are no more concerns for you. Today, what I eat, where I sleep, what happens, what is going to happen, what's not going to happen, is not of a concern to you. Today, how I am, how profound is my experience of life. This becomes your concern when there is grace. In the Grace of Yoga is a program to enhance one's receptivity to the grace of Adiyogi. The program also includes a special session with Sadhguru, as well as a rare opportunity to participate in a special Panchabhuta Kriya with Sadhguru on Mahasivratri. Grace of yoga participants can also access a wide array of spiritual processes at the consecrated spaces of the Isha Yoga Center.


Summer is here! It's time to get outside and enjoy the weather. The Morale, Welfare, and Recreation, or MWR facilities across the globe, offer free and discounted events for all service members. Programs offered by MWR are tailored for sailors who want to experience a variety of recreational activities, trips, and events, and with Liberty Centers on each base. MWR has many options in your area including trips to local landmarks and sites, fitness events, and all Navy sports. MWR also sponsors several concert events around the globe, bringing a little bit of home to sailors throughout the fleet. MWR is committed to providing services for all service members. Plan your discounting outing today. Visit your local MWR office or go to navymwr.org.


Five reasons why a narcissist can never be loyal to you to determine if a narcissist can be loyal to you We first need to identify what loyalty is We need to identify the quality of being loyal to a person to a narcissist Loyalty means they don't cheat on you. It means they shouldn't be sexually unfaithful When really Cheating is so much more than being involved with another person Cheating is an act of fraud or deception A person who cheats is someone who behaves dishonestly or unfairly in order to gain an advantage Rather than giving you support and allegiance Rather than being committed to you There are narcissists who don't cheat They can be self-righteous They are characterized by a certainty that they are totally correct or morally superior They believe that they are better and more moral than other people They are confident of their own righteousness They can appear smugly moralistic and intolerant of the opinions and behaviors of other people So these types of narcissists may not cheat on you But they will be disloyal in every other way imaginable They will throw you under the bus At any opportunity they get They will cause you to suffer In order to save themselves and gain a personal advantage They are self-absorbed and they lack empathy They are preoccupied with their own feelings, interests and situation And they have an inability to understand or feel what you are experiencing Which will always result in them betraying you It will always result in them being disloyal But by understanding the reasons why a narcissist cannot be loyal to you It will help you to protect yourself and it will help you to manage your expectations So here are five reasons why a narcissist can never be loyal to you One They have a negative outlook on life There is definitely a link between positivity and loyalty Positive people won't betray you But narcissists are always negative They are always dissatisfied with something And they cannot deal with disappointment They cannot deal with sadness or displeasure Caused by the non-fulfillment of their hopes and expectations But rather than trying to find a healthy solution They will do whatever it takes to get ahead They will throw you under the bus They will betray you for their own selfish reasons They will do something harmful to you In order to gain an advantage for themselves They will sacrifice you for the sake of their own advancement They do this to save their reputation Or to gain a personal advantage And it is the result of their negative outlook on life They're constantly in survival mode They're constantly doing whatever they can to survive emotionally And they lack the mental capacity to consider the effects that this may have on you Or they just don't care They believe that their needs are more important But only a person with a negative outlook on life is going to act in this way A positive person that is more likely to overlook daily announces or inconveniences Which might cause a negative person to deviate from the direct or proper course This is one reason why a narcissist can never be loyal to you Two, they have an itch they can't scratch They're always dissatisfied with what they have They're always discontented or unhappy with something They always want something more or something else They're always stuck for another option or alternative They're never happy with what they already have They never take a moment to stop and appreciate anything they have They're always thinking about what's next They're always thinking about what they might be missing out on They always think there could be a more desirable situation than what they are currently in They always think there could be something more But this doesn't always mean that they are looking for another person They might just demand more from you They might never be satisfied with anything you do for them Which in their minds is justification for them to treat you however they choose to They don't ever consider that their inability to be satisfied is the problem They just expect you to do more to manage their lack of contentment They hold you responsible for how they feel Their feelings are always a priority Their feelings are always more important than yours are Which makes it impossible for them to be loyal to you To be loyal we often have to put other people's feelings and needs before our own And this is something that narcissists cannot do Everything has to be their way Everything has to be done on their tombs They have to be in control of everything But they always expect more from you They're never satisfied And they see their dissatisfaction As a justification to portray you They see it as a justification to behave dishonestly or unfairly In order to gain an advantage Free They can't deal with uncertainty They can't deal with not being completely confident or sure about something They can't deal with unpredictability They can't deal with things that are likely to change suddenly and without reason Things that are not able to be predicted They always need to know what you are going to do Or how you are going to behave They always need to think ahead Uncertainty scares narcissists away Because they always need to be in control They need to be able to influence and direct your behaviour and the course of events Narcissists like everything to be predictable They want you to always behave in the way that they expect They don't want you to be your own person They don't want you to grow and develop Because that makes them feel uncertain That makes them feel like you might outgrow them Which then puts them in a state of fear Until they try to control you They try to maintain influence and authority over you And controlling people will often be disloyal Because everything has to suit their agenda Everything has to pan out in the way that they see it Regardless of how it affects you For, they have a lack of empathy They have a lack of empathy They have an inability to understand or share your feelings They lack the capacity to understand or feel what you are experiencing They cannot place themselves in your position They have an inability to share your feelings or experiences By imagining what it would be like to be in your situation They don't care about how their behaviour affects you All they care about is getting their desired outcome They don't stop to think about how their behaviour might affect you Before they do something They have an exaggerated sense of their own abilities and importance They have a strong sense of entitlement They believe that they are deserving of whatever they want Regardless of how it affects you But if you did the same thing to them They would see it as though you're being disloyal They set rules for you Which they don't think they need to comply with Because in their minds they are more important They think they are better than you So in their minds that demands a higher level of treatment A treatment that is better than what you are providing them So they will throw you under the bus to get ahead They will behave dishonestly or unfairly In order to gain an advantage Five They are not supportive A narcissist can never be loyal to you Because they are not supportive They will not provide you with encouragement or emotional support Because in their minds They are the ones who need their support They demand an expect loyalty from you Without feeling the need to support you in anything Without providing you with any reassurance Or raising your spirits They have an inability to do that Because they can't even deal with their own emotions They demand an expect your support But they have no support to give to you They lack empathy So they often don't even notice When you might need someone to make you feel more energetic and cheerful And even if they did notice They wouldn't even care Because in their minds Their feelings and needs should always be the priority You should always be the one who is supporting them Which makes it impossible for them to be loyal to you It makes it impossible for them to give you constant support and commitment In their minds They are the authority They are the ones who should write the rules and regulations That only you have to adhere to But they are not going to be obedient to you They are not going to comply with your requests Because they think they are better than you And they feel entitled to behave however they choose to Which will often result in them disrespecting you They will love to result in them talking about you behind your back If they are not respectful when they are around you They will not be respectful when they are away from your presence They will only spread gossip about you They will only start media campaigns against you Narcissists cannot be loyal to anyone but themselves They are not to be trusted They will only act like they care when things are going their way When you are doing what they want But the moment you decide to put your own feelings and needs first You will then see just how disloyal they are Because in their minds They only have to be loyal as long as you do what they want If you don't think the way they think Or live your life in the way they want you to live They see it as though that gives them enough reason to betray you They see it as though that gives them enough reason to do what they want So don't expect loyalty from a narcissist It's not something that they are capable of They will throw you under the bus at any chance they get They will do anything to get ahead Regardless of how it affects you They see it as though they would just be lowering themselves To try to understand or support you They see it as though that would be taking something away from them When they need all of the support and attention They need you to be focused on them Which is why they cannot even consider being loyal to you They cannot consider your feelings or needs Because in their minds That would be at their expense They would be around to take something from you They didn't come around to support you They didn't come around to share anything with you All a narcissist cares about Is getting what they want All they care about is getting their desired outcome or result Add another person's feelings or needs It's not going to stand in the way of them doing that Which is why they can never be loyal to you Thank you for watching I hope this video resonated with you Please like, comment, share and subscribe If you would like to donate My paypal link is in the video description Coaching inquiries You can email me at coaching.naxviver.uk Thank you for watching and I'll talk to you soon