Divide the people. Split them into quarreling factions, fighting among themselves rather than their common enemy. For well do they know from long experience that the nation so divided and weakened can be easily conquered from within. So I want to say right off the bat that I don't think that this is literal communism that's coming in. As it would have been understood in the 60s and earlier, I think it's a simulation of communism. And I'll explain more of what I mean later on. Not to sound like a mad conspiracy theorist, it would be hard to deny that the kind of divisions that we're seeing being agitated and provoked nowadays fit exactly the model that's being described in this video. How can we divide people by gender, by ethnicity, by sexuality, by as many things as possible? The one thing that is conspicuously absent though is class, which is strange considering that this is supposed to be a Marxist philosophy, Marx who would have defined it as quite simply two classes. The oppressed and the oppressor, it was as simple as that. But we do see massive amounts of agitation along these different lines in the culture at large at the moment. Create the appearance of popular support. The dedicated one percent can trick the ninety and nine percent into surrendering their birthright. One of the tactics of narcissistic abuses is to put their target into a sort of a false reality. They take over your perceptions. They take over your emotions, how you feel, and what they like to do is subvert your values. So if you value something, they'll try and invert it and make the opposite value. So you're living inside of a kind of simulated reality, matrix style of the narcissistic abuser. Isn't it strange at the moment how everybody's gone woke, even banks awoke, supermarkets awoke, big corporations awoke, and I'm sort of sat here thinking, how do you believe that you're the vanguard of an authentic revolution? If it's being sponsored by Nike and Coca-Cola, that to me doesn't really make sense. I think what we're seeing right now is part of the phase that you've just heard described to you of it being normalized, that this is hyper normalization as a Russian author put it. That which was strange before is just a given now and we're expected to just de facto accept it as being the way it is. It's considered popular, it's considered widespread, but I wonder if it is really. This one is a little on the nose. I mean we can see this well-intentioned slogans and logos and easily repeatable phrases that you can put out there. Some of these phrases are almost impossible to deny. You could take as a prime example, as front and center stage in the mainstream media at the moment is Black Lives Matter. Who can deny that? It's like saying water is wet or the sky is blue. So you can't deny it. The name itself has a presupposition built into it that if you denied, you would be a monster. But does this well-intentioned slogan represent anything really? Or does it just force you to agree with it? We know that Black Lives Matter is an openly Marxist organization. The people at the top of Black Lives Matter have proudly stated that they are trained Marxists and they are using this particular psychological tool to get consent and to get people to go along with it as though it were normal. Because who isn't well intentioned? Who isn't humane? I mean claiming to be anti-racist or anti-fascist as though that's a virtue to me seems kind of insane. It's like saying you're anti-murder or anti-genocide. Of course you are. There's no virtue in that. That's just baseline standard humanity. We have a word for people who are not in line with that. We typically call them psychopaths or narcissists. So it kind of, it makes special that which should just be a given. And I think it is a given for most people barring a small minority of extremely mentally ill and emotionally dysregulated people. So it becomes redundant in and of itself. You must agree with the entirely redundant phrase or else you will fail the purity test of this orthodoxy. Neutralize the opposition. We can and must write in a language which sows among the masses hate, revulsion and scorn toward those who disagree with us. So this next section refers to something that is beyond cancel culture and in a way I think is more pernicious and more damaging than cancel culture. Cancel culture refers to a culture of calling people out and then getting them deplatformed. Which is pernicious and it does create fear but I think it's actually the call out culture that is the problem. And what I mean here is the psychological effect of calling people out. Imagine it's a game and there's a hundred of us inside of this system, this game that we're playing, where the way that you gain points is to call out other people and the way that you lose all your points is to be called out. Now I'm not saying that's what it is but if we run that as a model, we run that simulation, what will the behavior of the people within that system within that game be? Surely they would be rushing to find somebody to call out, exerting time, exerting energy, spending calories just to try and find somebody else to call them out because if you're the one doing the calling out, the presupposition is you won't be called out yourself. One of the things that I've noticed particularly amongst young people, particularly in people aged between 15 and 25, largely called Gen Z, you have the tail end of millennials there but particularly amongst Gen Z is fear. They're terrified, they're frightened that one day this is going to happen to them. They're walking around with a policeman inside their heads terrified that if they say or do the wrong thing they will be called out and there'll be some terrible consequence and in that way we learn to police ourselves. Isn't that convenient? Is there any part of what we're seeing playing out right now that doesn't fulfill a completely totalitarian and corporate agenda? If there is a part of it that I've missed please tell me in the comments because all I see this leading to, all I see this being of benefit to is totalitarianistic agendas. And thus, precipitating mob violence. Master psychologists that they are, the communists know that once the masses are in the streets it's not too difficult to convert an orderly demonstration into a full-scale riot. So this is actually a phase. Chaos, unrest, civil unrest which can easily be provoked into riots and this was specifically stated by Stalin, by Lenin. They knew that if you could break down the social order, bring in chaos, agitate people along these different lines of division you would have chaos. And in that chaos, as things seem to be disintegrating, what happens? I mean if you apply the Hegelian dialectic, you have the thesis, you have the antithesis and then you have the synthesis. Problem, reaction, solution. What's the problem? Well the civil unrest. People are rioting. Well we don't like that. What's our reaction to that? Well we want it to stop and then the government can come and go, ah we have a pre-made solution for you. It's called stronger laws. It's called curfews. It's called you giving up your civil liberties and becoming more tracked and more trackable in everything that you do. Why? Well you know we have all this civil unrest and you said you wanted it to stop so we have to watch you more. We have to tag you more. We need to know exactly where you're up to at all times so that we can control this chaotic force that you find so agitating.  Thank you for saving me from all this dreadful chaos whilst they're rubbing their hands with glee. All the power goes up to the government, to the authorities. That's totalitarianism. It doesn't matter whether it's left wing or right wing. Who cares? Who wants to live in a totalitarianistic authoritarian dictatorship? I don't. All the power goes upward and the state grows. It gets bigger, it gets stronger. And who's demanding for it to get bigger and stronger? The people themselves who are in turn being enslaved by it. They're basically screaming for their own enslavement. It's a very clever, very sneaky tactic. In China, as in all countries, the communist appeal was aimed primarily at students, young idealistic intellectuals, most of whom came from wealthy families who could afford to send them to school. It was from this group that the young communist recruits came who later provided the leadership and backbone for the armed conflict to follow. And in the next phase, they openly say we need to target young intellectuals, we need to target students, we need to target young idealistic people who can be easily deceived into utopian dreams for the future. It's easy to tell young people this stuff because young people, even if they're from wealthy families, they've never owned anything themselves. You can, they're in such a neuroplastic state at their brains and so little experience and so much of idealism, you could say look at the horror in the world, look at how awful the world is, look at the pain, look at the suffering. We could stop this, don't you want to stop it? Of course, young students, I was one of them. I was a radical leftist when I was at university. I was a social justice warrior. Why? Because there's terrible things in the world. It's not that the statement of the problem is false. I would agree with 90% of what radical leftists would say is wrong with the world. I would agree with them. I'd say yes, that is a problem. The way you've identified the problems, largely speaking, it's a little exaggerated in historical, but it's actually correct. But the solutions they provide, I agree with none of them. They're always appeals to authority, appeals to force, and it's like a child asking for mommy and daddy to come along by force and fix things. I don't believe anymore that this is the solution. I think individualism is the solution, individual rights, individual strength, individual boundaries. This is all a facade. It's a trick.  All they want is to convince the students that this is the way things are, so that they'll be the frontline infantry, so that they'll be the vanguard, the revolutionary guard, to agitate for the riots, to bring around the big social chain, so that it falls right into the hands of government forces. And we end up with more authoritarianism and more statism at the end of all of this. As law enforcement officers sought to restore order, police brutality became the cry of the insurgents. The invariable charges of police brutality were hurled as efforts were made to maintain law and order. So here you have it folks, straight from the communist manual itself, calls for less police power. People screeching about police brutality, cherry-picked incidents where you have a country that has 330 million people in it like America, an armed people, you have people with guns, and a police force doing its job, making hundreds of thousands of arrests every day. Who knows how many of them become physical, end up in wrestling matches and control and restraint scenarios.  Because of course, if you have hundreds of thousands of police officers in operation making hundreds of thousands of arrests, we know from the psychology research, at least one percent, possibly five percent of them will be narcissists and or psychopaths. So of course they're going to do bad things, of course they're going to exploit their power over people, of course there will be bad incidents. But if we focus on that and blow it up, we end and we do it again and again and again. The lie is told over and over and over again that all police are like this all the time. We would be left with the impression that, hey, the police is bad and police brutality is the major issue that we should be looking at in the country today. But then when you actually take a cold, cool, objective look at the statistics, you see a completely different picture emerging. If what we want to do is stop violence. Let's say, for example, we have an incident where it's a man who is hurt. And we say, okay, we've carved this by, we'll just carve it by gender. We'll leave race out of it. A man was killed today. Too many men are killed in America in violent incidents. We say, okay, so you think men dying in violent incidents is bad? Yes, we do. Okay. So what are the statistics? Who's killing the men? Who's killing the male civilians in America on a year by year average? Is it the police? What percentage of men killed in America are killed by police every year? Who's killing the rest of the men? Is it other men? Are they largely civilians? Perhaps the problem we think we have and, hey, murder is a problem. If I have to say that, I'm going to make my case here. Yes, I'm against murder. Yes. Murder is a problem. We should reduce murder. We should reduce injustice. We should reduce violence as a civilized, cohesive, intelligent, democratic, and ostensibly free society. Absolutely. But what is the problem? Where is it coming from? Really, everybody can enjoy a mainstream media news story and get that little cocaine hit of indignation and rage. And they can enjoy a sort of an addiction to conflict, an addiction to a sense of being oppressed and affronted. I'm going to show off now. I was reading Dotsyevsky last night, the camera of Brothers. I only read it so I could tell you in this video. And he was saying the characters were talking to each other and a monk is talking to a Russian man, a Russian monk is talking to a Russian man. And he said, don't become addicted to your own indignation. It's a terrible temptation. It's easy to find a fence if what you're looking for is a fence and it becomes an addictive cycle. So beware. The communists are then ready to implement the final stage of their blueprint for conquest. It takes only a handful of armed opportunists, criminals and savages to create the semblance of revolution. So what we see in this next section is we see a reference to the semblance of revolution. And I thought when I saw this, I was like, that's interesting. Why does it say the semblance of revolution and not a real revolution? Because you don't need a real revolution. You don't need an authentic revolution. To have your revolution, you only need the simulation of it. This is interesting because this video that you're watching clips from was made in 1966. There's no way that they could have known how the world was going to go. There's no way that they could have predicted social media and the multiple forms of entertainment that we have today. But haven't we slowly over time entrained ourselves to consume the simulation of a thing as though it were the real thing itself. So they actually only call for, this is from actual real communists, this is from Stalin, this is from Marx, this is from Lenin, how to do a revolution. You only need the semblance of it. You only need the semblance of popular support. You only need the simulation that everybody's for it and you have your revolution. So just to let it be known where I stand on this here about communism and what I think is happening right now, I am not totally against socialist ideas. I think that we as a civilized society should be kind. What we have in the UK is the same as what we have in America. You don't live in purely capitalist societies. I know people in America are terrified and they react badly to the word socialism. I've got news for you. You live in a capitalist socialist society. You have and have had for decades, strongly socialist policies working there. I'm for a welfare state. I'm for a health service, a state sponsored health service so that nobody who is sick cannot be helped within that country. I just think it's a sign of a civilized society. So should we legislate for kindness? Of course. We'd be monsters if we didn't if we were just running some purely, you know, Nietzsche as interpreted by Himmler society. We were like, well, only the strong can survive.  You wouldn't want to live in that society and neither would I. But we need to be careful when we're legislating kindness because kindness that is forced on a person through the barrel of a gun ceases to be kindness. And we need to realize that communism, the true communism, the beautiful ideal of nobody owning anything and everybody sharing that which is and everybody just working for the good of all, it is a beautiful ideal. But to me, Marx reads like a sci-fi story. Who's going to do that? Do we have like highly intelligent benevolent aliens who are going to come along and track everybody and redistribute the wealth equitably? Are we going to have a huge benevolent supercomputer AI that does that for us? Who's going to do it? Do people not understand that you can't legislate evil away? Evil is in the human heart. Lost, greed, materialism, they're in the human heart. Maybe one day when we've evolved more, we would have true Marxist communism because Marx, when he originally wrote about communism, it was an observation of what would be not what should be that came later when he wrote with angles, the communist manifesto. And I think one day it will spontaneously occur and I've even seen it spontaneously occurring. You know, if you have a group of 20 people who get together for a day and they're working towards doing a singular objective and they can all see each other, what you end up with is what Marx called primitive or tribal communism. It's spontaneous. People share. They help each other. You have a common goal. But for society at large, where we're up to right now in terms of our evolution, we are not ready. So where you see massacres, where you see gulags, where you see genocides in history, I wouldn't say that's a bug. I'd say that's a feature. Why? Because it's human beings as we are today trying to do something that we are just not ready for. Final point. I don't think the kind of communism that we're looking at today is the communism of decades past. I think it's the semblance of communism. Actually, what it's there to do is it's there to cover up the fact that we're moving towards neo feudalism, a technocratic oligarchy at the top of elites who will be less than 1% of the population. So it will be oligarchy and feudalism for them, communism for us. And that that will be a social credit score that will be you will not own anything and you will be happy. That will be you will no longer have products. Your products will all be services and you will share everything. So things will be built to last longer. Not all of this I see as being ultra evil. What I think the problem is is the deception and I think the utopianism is the problem. And the fact that people are drinking the Kool-Aid with this and lacking the ability to see clearly exactly what's going on. We're having our perceptions altered for the benefits of people who do not have the best intentions at heart for us. And I think we need to be aware.


Hi friends, my name is Lisa Lajawa and I am here to talk to you about my most fabulous friend Debbie dashing her I have just completed her ultimate visibility program and let me tell you it's through the roof There's a few things I want to say about Debbie.  She was able to take my confusion. Believe me I am that person I am her worst nightmare because I have a really really hard time compartmentalizing what I do and expressing it Clearly because of who I am I am an intuitive and I do a variety of work And it's been very difficult for me over the years to find the embodiment and expression of what I do in a clear and confident fashion So Debbie this amazing human being has allowed me Through the program and through my experience with her to go through a relaxing journey to find the ways to put myself out there And to understand the formulas that I need to work with and the strategies that I need to work with To express myself so that I do get more visibility in my business my life in my purpose And in my the passions of the work that I do Debbie I adore you. I highly recommend you join her in her next round and her next program Please take her up. Take me up on this this expression of how amazing this program is Please she's phenomenal. I have been struggling with this for a very long time and she just made it easy Really easy. It's fun to work with somebody and have them with you fully And to you know have someone live helping you On call and debbie. Thank you so so so much


This conference that the Interpol is putting on is extremely important to us as our global efforts to counter nuclear smuggling. We provide equipment for the border guards or customs or law enforcement to use out in the field, and we want to basically make sure that they know how to use the equipment so that as they're doing their frontline efforts to stop the threat of nuclear radiological terrorism, they've got the best equipment there available for their use. Interpol I think is uniquely positioned to help, so obviously it's the largest law enforcement organization in the world. They have a wide reach, a global reach, and frankly this is a threat of nuclear radiological terrorism, is a global threat and it's going to require a global effort in order to reduce the threat. We've had a long partnership with Interpol. Since 2011, at least, we've been closely partnering with our friends here at Interpol and we've done a number of workshops with them and training sessions and we continue to look for opportunities to do even more of that in the future.


pretty much everything to watch you guys mix it up on the battle again I don't don't care how big they are it's what you do in that moment that's defying go out there


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Now, when you're trying to fix a squat, what is the first thing that you fix? Is it the knee? Because your knee hurts. Is it the hip? Because maybe your hip hurts. Is it your head position? Is it where the bar is sitting on your body? All of those things could be really important for one person. Now, it depends on what you're getting out of there. If someone is grossly like they're doing a low bar squat and the bar is just so low that it's ripping their shoulders off their body, then I might change that. Yeah. But in general, the number one thing, the first thing that I need to change in the squat when I'm teaching it to someone is the spinal position. So what do I mean by that? There's a lot. There's a lot going on here, right? So there is the hips, the pelvis. What is it doing? There's the rib cage. Are the ribs sticking out or are they kind of centered in with the middle of the body? And then even up to the neck because if the neck, it seems like a minute detail, but if the neck is locked, then I can't unlock anything else because all of these joints, this is one of our rules of fitness, are connected. Everything is connected, right? Even your gut health is connected to your body's inflammation and it's connected to your joint pain and range of motion, right? All of this stuff is connected. So the center of everything, the thing that we can easily change is your movement and your position at your axial skeleton, at your midsection, at your core, at your pillar. There's a ton of different words for it, right? So first thing, let's go bottom up because that's usually where I'm going to start, right? Why would I start bottom up? Pause for reflection. Why would I start bottom up? Well, the only interaction that I have with the earth is right down there at the bottom. It's my foot in the ground. So I want to make sure that the foot looks okay. I got to make sure my center of balance is right. And if you watched my video about foot positioning, you kind of have a sense for how the foot can really tell me what the body is doing, what the center of mass is doing, how I'm controlling my weight and the weight that I'm supporting maybe on my back or on my shoulders. So first thing, we'll just say keep your feet flat, okay? Keep your heels down maybe, but keep your feet flat is my favorite. Now, once we have that, we know the center of balance, the center of mass is under control. Then we need to look at the hip position. So I don't want your hips way under here. This is really uncommon. It's a little bit harder to force somebody's hips like this. And I don't want them sticking way out like this. I don't want this big arch in my low back. If I arch my low back, that means I'm flattening my upper back. I'm emphasizing this curve. I flatten my neck out a little bit, okay? Again, everything is connected. So we queue this up. You want your waistband maybe a little bit tilted forward, maybe a kind of level with the ground, parallel with the ground. Don't overthink the positioning. There is no perfect position. All of you guys look different. I look different. Our positions, our optimal positions in any given scenario are different, right? So roll it around, feel it out, do a little dance, put on some Beyonce, whatever you got to do. Just find a nice restful position. I want you to be able to feel like your heels are firmly in the ground. So whatever helps you do that. For me, it's not here, right? This pulls my heels up off the ground, actually pushes my weight forward. And it's not here because now I feel like my back is collapsing. It's somewhere right about here, okay? I feel pretty relaxed here. I feel like I got some good heel contact in the ground. Then let's move up. The second thing that I want to look at is rib position. I don't want these ribs pointing out. I'm trying to inhale to show you because I'm wearing this black shirt. I don't want these ribs pointing out. It shuts my abs off, right? It brings in air to pressurize my midsection, which can help me with really heavy squats. But if I'm trying to lift for longevity and I'm not trying to do the maximum amount of weight that I can possibly do, it's probably healthier for me to set these ribs down. Probably a better idea in the long run since long-term training is always going to outweigh the short-term, intense training. So recapping. Hips here, got my heels. Ribs, not here. I'm not crunched. I don't have this huge hump in my back right here. What I'm looking for is are my ribs kind of flush with the rest of my body is my bottom of my rib cage directly over my pelvis complex, my hips here. Once I have that position, I will notice that I have more heels. If I bring this up, it's really hard not to move my hips. But if I keep my hips where they're at and I bring my ribs up like that, I lose those heels right away. Do it at home. Try it while I'm talking. I'm going to ramble for a second so you can get up and actually give this a shot because you'll remember it better. Stand up, tilt your hips forward. Heels are off the ground. Tilt your hips backward a little bit, not too much, a little bit. Okay. Heels are back on the ground. Bring your ribs up. Oh, heels are off the ground again. You can see my postural sway while I do this, right? I promise I'm not totally doing this just to re-emphasize my points. These are actually the responses that my body has to these positions. If I turn my back on, it pushes me forward. Okay. That's unavoidable. So what we're doing here is we're trying to find a way to keep this mobility, to not be biased in one direction or the other, or any of the directions that I could be biased in. Okay. Hips are set. Got my heels. Ribs are straight down, like rockets pointing into my pocket. And then let's talk about the head and neck. Okay. There are a couple of schools of thought.   Now, those work pretty well for high load squatting, but they steal some of your mobility. What I would instead suggest to you, longevity lifters, as I might start calling you, if I'm maintaining these positions and I got my ribs down, I got my hips where I need them, then I just want to make sure that I'm looking forward because I want to use my eyes as my second fixating point. I want my heels down. That's my first fixating point.  And so if I stare at the camera here, I keep my heels. I got my position. I got my heels. Okay. I have this proprioceptive sensation of the world. And then I can look forward and I have this visual sensation of the world. And I don't need to necessarily crank my neck up to do this. My eyes are really flexible, right? I can just follow along as I'm going. Okay. And this helps me maintain these positions. Remember, everything is connected. If I have a flat neck, then I'm going to have a flat back. But if I have a normal neck, then I'm going to have a normal back position. Okay. So again, number one thing to fix first in most people is the spinal position. You want to set the hips in some neutral-ish alignment, not too far this way, not too far this way. You want the ribs, same thing, not too far this way, not too far this way, but somewhere in the middle hips or somewhere in the middle. And my gaze is forward. Okay. Remember, always ask yourself, am I feeling these heels? Am I reaching through my heels? Am I getting my power from where I want it? My heels, my posterior chain of musculature, even my quads, or am I shifting forward onto my ankle joint, onto my knee joint, onto my hip joint, onto my neck? Am I limiting myself in that way, or am I optimizing myself?


Fun, thanks for joining us today on Adventures in Small Business. My name is Jane Sawyer. I'm the district director for the U.S. Small Business Administration and this program where we talk about small business in Hawaii, what's happening, what's trending, what we're doing that works and maybe how we overcame some of those things that didn't work is presented in partnership with our SBA funded resource partners, the Hawaii Small Business Development Center Network, the Mink Center for Business and Leadership, and the Veteran Business Outreach Center of the Pacific, along with, of course, ThinkTech. So thanks for joining us. We have an interesting program today that's going to talk about the launch of one of our favorite programs here in Hawaii, our High Step program. High Step is a program that helps you learn how to export, learn how to get into new markets and then actually helps you with assistance, funding and special programs to get there. So today we're joined by Jamie Lum from the State Department of Business, Economic Development and Tourism, our funding partner and the administrator and promoter for High Step. So welcome to the program, Jamie. Thanks for being here. Thank you for having me. We gave you not a short notice, but I appreciate it because hopefully we can push out this program and get a good response because you're starting in November with a big launch. But why should people be interested in exporting in the first place? Right. Well, thank you, Jane, so much. So the Hawaii State Trade Expansion Program is funded by the SBA and this is the seventh year that we've received a grant, so thank you very much. And why is exporting important? Because it helps our small businesses. Hawaii is a very small market, so it's only logical in terms of growth that they need to get outside of Hawaii. Some will start with the U.S. mainland, but we are really looking to push businesses to look globally because we know that 95% of our consumers are outside of the U.S. So that's really what we're trying to do and to get them out there to reach out and to really get the word out about our unique Hawaii products and services. And that's a really, really good point because Hawaii small businesses do have some great advantages and it certainly helps us all when our businesses decide to sell more products outside the state and even outside the U.S. mainland because it brings new dollars into our economy. Right. They also have a big advantage because we do have some access to markets in Asia that are consumers, they are growing at a terrific rate, and the other thing is they love Hawaii products, they love everything about Hawaii, there's some special cache. Have you experienced that when you help small businesses go out and look for other locations? Exactly, so a lot of businesses find that when they're selling their products here in Hawaii that with the visitors that come that they may attract certain types of visitors, certainly the Japanese are very, very interested in Hawaii products and lots of times it starts with them purchasing gifts for their family and friends when they take it back. Take a little Maggie. Right. Right. So it's a good test for our Hawaii products to see how well their products do with these different markets. So it starts here and then they can, through our program, test out the market to see if it's viable for them. Because that's been one of your very, very successful trade show programs. Is that right? It's the ones you take to Japan? Right. Right. Right. It's been our Tokyo gift show which we just completed in September is our largest show that we do with, you know, homes. Can you give us some idea of the scale of that gift show and how many Hawaii businesses went with you? Right. So they're over, it's a three day show, actually they expanded it to four days. And over 250,000 buyers now, it's not a consumer show so we're just talking about people that are looking for products to put in their stores or to resell. And so over 250,000 people go through the doors. We had this year, I believe we had 58 companies that went to small businesses. Ranging from our coffee and chocolates to people that make koa products, a lot of specialty items, skin care products that are made with Hawaii ingredients. Smell wonderful and bring all that Hawaii right into your home in Tokyo. So we get a lot of traffic, not to mention that we do set up a portion where they can actually purchase, there's ancillary area where they can purchase some Hawaii food. So that also brings people kind of into the area. So we've even had some Hawaii entertainment in the past to kind of draw people into our area. Well, anybody that I've talked to that is gone has found it to be a wonderful experience and very engaging, not just in that they get to sell some more products, but that they experience other buyers, their interests, what they're looking for for other customers. They see what attracts them and what's selling because then they go out into the city and the country as well to see what the people and the consumers are using there. Because some of it has become so big. Do you have any kind of from the small businesses out of those 58 businesses that went with you, what kind of results did they have? I mean, do you measure or find out if they had a beneficial or productive or a zing-zing big orders or anything? Right. We do actually, at the end of every event, promotional event, trade show that we do, we do ask our companies to report to us. That is actually something that we're required to report to SBA so that they can make sure that the funding we're getting is working and that we're getting a return on investment. So we do ask companies to report what actual sales they got. So any orders that were placed at the show, and then we ask them to project out 18 months from that event as to what they think their sales might be as a result of that show. So we've had companies that have participated for many years now, and for people that have done business in Asia, it does take some time to establish yourself. So they'll say, right, right, right. And so if you're a business that's going to the show for the first time, you can't be disappointed if you get nothing because Asian buyers, Japanese in particular, they want to, first of all, they want to see you be there over time so they want to know that you're... You're going to be a reliable supplier. Exactly. And they want to get to know you and get to know the product. So they say usually those people that have done business in Japan say it takes at least three years to really sort of get a foot in there and start getting some orders. But we've had companies report. I had one company that told me that in the last five years since she's been participating that she's increased her sales 300% through exporting. Oh my goodness, 300%. So it's a small company and they're growing slowly, but exporting is why. Yeah, you don't want to grow too fast and have it all collapse on you. So... That will create other problems, right? I'm sure you're counseling them on smart growth as well, right? Through our partners, yes, yes, yeah. We can talk about some of our partners too and what we've done, so yeah. I know some people might be really surprised that they've had such remarkable results, but even from our headquarters and our Office of International Trade, the Hawaii program HighStep is known for getting a good return on investment, and that is one of the strongest measurements. So that's, I think, the duration and the success of the program that you've put together. You've gotten proven results for the invested dollars, but also for the businesses that come and participate. So if somebody who's listening to this program or has been thinking about how they might want to grow their business, how do they get involved? We're starting the launch coming up the first week in November, but what kind of companies are you looking for and what should they expect? So the program is really made for companies ranging from those that are just thinking about exporting to even those that have been exporting but are maybe looking to expand into other markets. So we have three components of the program. We have our export readiness program, which entails training sessions that we've put together, working with our partners at the Hawaii Pacific Export Council. And so we have these training sessions. We have them once a month, normally on various topics, marketing, doing trade shows, yes. And then that's really meant to create a foundation, particularly for those companies that don't know anything about exporting. In fact, we start with a program called Export University 101, which is an overview of really everything that you need to know A to Z. It's a very quick and dirty sort of look at school. And then we kind of get into those topics a little bit more with each session. So we have the export readiness besides the training sessions. We also partner with the SBDC, the Small Business Development Centers, with the MINK Center and with the Hawaii Pacific Export Council to provide business advising for our company. So it's like they get a business consultant for free. For those companies that may be more new to business, we'd probably have them work with the MINK Center, which is they've agreed that they will work with some of the newer companies just on solidifying the business itself. And then SBDC can look at other issues in terms of exporting. And then the Export Council can look at real specific, because of their background, real specific export problems that an experienced exporter might already have. So, and I think it's a good thing to point out too that there are resources available on each one of the islands. So it's not just Honolulu-centric or Oahu-centric, but the Hawaii Small Business Development Centers have certified export consultants. They're available on all the different islands. And so it's a big advantage to kind of learn about this program and begin to participate, start building the strong foundation to make that launch into a different country, a different market, very, very successful. So early business, get ready for exporting, export university. And then with all of that information, hopefully that will give companies the tools that they need to either put together an export plan if they don't have one, or maybe tweak an export plan that they already have. And then we look at programs that we provide that they might be able to participate in. And so that would be our Hawaii Pavilions at various trade shows in which the cost for participating is subsidized and making it less expensive. Okay, I think we really want to hear a little bit more about the trade shows and how to get involved and what you offer. We're going to have a really quick break here in a minute. But just to let people know, this launch is starting very, very soon. So they should be looking up. I think our first programs are starting. What's the schedule? Okay, so November 4th, we'll be on Maui in Kihei. We'll do our high step kickoff on the 5th. We are doing a Hilo in the morning and Kona in the afternoon. And then on the 6th, we'll be on Kauai. In each of those places, we're partnering with the Small Biz Development Center to put that together. And then on Oahu, we're having our launch on November 19th at the foreign trade zone. So that will give an overview of the program. We'll have our partners there to talk about their roles and their organizations. So they'll get all the details on this. Where could somebody go just before we go to break? Do we give them a website to tell them where to go? Yes, our website is invest.hawaii.gov. And if you go under the Exporting tab, you'll find out everything that you need to know. InvestHawaii.gov export. Okay, we'll be right back with you for more with Jamie Lum from D-Bed and High Step. Thank you. Stay with us. Thanks to our ThinkTech Underwriters and Grand Taurus, the Atherton Family Foundation, Carol Mun Lee and the Friends of ThinkTech, the Center for Microbial Oceanography Research and Education, Collateral Analytics, The Cook Foundation, Dwayne Kurisu, the Hawaii Community Foundation, the Hawaii Council of Associations of Abarbon Owners, Hawaii Energy, the Hawaii Energy Policy Forum, Hawaiian Electric Company, Integrated Security Technologies, Galen Ho of BAE Systems, Kamehameha Schools, MW Group, the Shidler Family Foundation, the Sydney Stern Memorial Trust, VOLO Foundation, Yuriko J. Sugimura. Thanks so much to you all. Thanks for staying with us. We're talking about exporting in Hawaii and what it does for small businesses. I love this time of year because it is the beginning of our new fiscal year. We get to start everything over and we get to launch programs all over again. So we're really happy that we are bringing up High Step for one more year at least. Hopefully this program will continue because it's shown such great results for small businesses in Hawaii. Another reason it's my favorite time of the year is that it's time to nominate small businesses for their accomplishments for the SBA Annual Small Business Awards. This is a great process and I'm looking actively for exporter awards. So small business exporters, those people who sell products and services outside the state of Hawaii, they've shown innovativeness of products and services, finding new ways to get their products to different markets, they've opened up new markets. Maybe they've been involved in the High Step program or worked with some of our SBA resource partners. SBA also has ways to help with funding for exporting programs, so they can learn more about it if they go with your program too, right? That's correct. SBA awards nominations, you can find them online, go to SBA.gov there due November 4th. So just before we do the kickoff for 2020 High Step program. So we were talking earlier about how to get involved, pre-exporting, early export, new market export, but what does somebody have to do to get some of the benefits and get ready to go with you on a trade show? You've got a whole variety of programs. Right. So actually, I should mention, we have a registration form on our website, which is, again, invest.hawaii.gov under the exporting tab. And really what we want is we're looking for information on the company so we can see, you know, what their export experience is, and that kind of gets the ball rolling in terms of once they submit that, and then we can pair them up with one of our resource partners to kind of help them. And getting them to the right connections to start. Exactly. So you want to pre-screen a little bit, see if they're ready, or help them avoid the frustration. See what if they have particular issues. And then we also want to see what they're interested in. You know, are they interested in coming to any of our training sessions? Are they interested in a trade show? Are they interested in company assistance? So we ask those types of questions. So that would be the first step is to make sure that they fill that out, make sure that they qualify. Companies do have to meet SBA's size standards, which most companies in Hawaii do. And then they also have to have their product or their service has to be 51% U.S. content. Okay, 51% U.S. content. Can you give us some examples of products that obviously would be eligible or ones that you have been, had to bump? So some of our Hawaii products are not manufactured in Hawaii. So it depends, there is a formula. So it really depends on how much of the value is added here in Hawaii or if they produce it on the mainland, of course that would, but if they're producing it out of the country then we'd have to look at what the components are and what the, you know. So there is a formula that they use to figure that out. So, you know, some of our apparel companies, for instance, they might be designed here, but not manufactured here. So it would just depend on how much they're spending on their product here. The materials come from somewhere else, you know, carvings come from somewhere else and then are assembled here in a different manner. What number of components that went into that piece and where was the work done? So it's based on the cost of what they're bringing in and then what their cost is for the labor and whatever other components here. But you have people who can help figure that out. Right, if they have questions they could always ask us. So yeah, so there are some, you know, just some requirements making sure that they qualify for the program. But we really haven't had too many companies that we couldn't help. So that, you know, that's, that's good. Great. So, you know, they attend our training sessions and get, and the other thing I wanted to mention is although the training sessions are held on Oahu, although this year we're going to have one on, we're going to do the expert university on Maui because we have a lot of companies on Maui very interested. But we do, people can join via webinar. So even if this island, people that are North Shore or whatever, they can't come into town. So we do webinars and we also video hate them and put it in a video library on our website. People can view them later. There's lots of ways to become involved with this. Right, right. So that's, so that you, yeah, there's, there are a lot of different ways you can get the information we're trying to get out there. To for, for those companies that are interested in trade shows, we put out announcements several months before the trade shows to start recruiting and then they, you know, they would sign up. Again, we're doing everything online in terms of our, our people registering and so forth. But how that works is we will buy a number of booths in a show and we will pay for the cost for putting up that Hawaii Pavilion and we, we, we, we format it such that people know that it's Hawaii, you know, are, we decorate it with, you know, Hawaii images and a big Hawaii sign so that they know. And then you have all that Hawaiian food that smells wonderful and everybody's like, where is that? At the Tokyo show, yes. We don't do that at all of the shows. But then people know that these companies are from Hawaii. And then we do assess a participation fee, but it's usually around about a third of what the company would spend if they went into the trade show directly. Their financial benefits for a small business, both with the marketing impact as well as an advantage and a reduced cost. And we've also found that companies also learn from each other at these shows and have, you know, maybe partnered together on certain things. So it, you know, there are a lot of other benefits too besides just, you know, them finding buyers and whatnot. So that's, yeah, that's another component of our. And I think right now you may have two programs that you're promoting. I think we put two messages or Sandra posted a couple of messages in our new, recent newsletter. Right. So do you want to mention those? Right. So we are, we are actually, I think there might, anyway, we are recruiting for the Surf Expo, which is in January, and, and then a show called FabEx, which this is the first year we're doing it, Department of Agriculture has done it in the past. And we're picking that up this year and it's a food show in Tokyo. It's geared towards more restaurants, you know, to supply restaurants, ingredients and so forth. So that's another show. We do have another, tied to a program we have with the HongQ department store. They have buyers that are coming in on October 29th. So that one is coming up immediately, where some of them are coming here and companies are going to be able to actually show them products. So the HongQ event is something that happens in July. It's a week long consumer show at the HongQ department store in Osaka and again during the week they have over 200,000 consumers that come through and they highlight Hawaii products. So it's a good way for companies to, that maybe are not exporting on a regular basis to Japan, they, they can kind of do market testing, see how consumers respond to their product and see if there's anything they need to tweak. A lot of our companies find they need to repackage into smaller quantities and so forth. Interesting. So that's the kind of things that they learned and then, and then they can go into trade shows where they would have direct contact with buyers and distributors. It makes me kind of chuckle because I look back to a story a couple of years ago that came out of D-bed. One of your success stories, a small business, couple of young guys had started making chips in their kitchen like hungry after surfing and making taro chips in the kitchen and mixing up some hot sauce and Jimmy Chan, you know, Hawaiian chip company does salsa, hot sauce and chips. They become very, very popular and he's really done very, very well. He was a SBA exporter of the years, a couple of years ago but the story came out. He had the opposite problem from downsizing to smaller packaging because he was selling hundreds of thousands of gallons of hot sauce. Right. I know Dennis and I, Dennis Ling and I were laughing about the volume. Do you remember? Well, because Jimmy hit the restaurant, that's where the restaurants wanted to buy from him. That's why the gallon. So his small bottled sauces were later sort of an afterthought directly to consumers but restaurants were buying his sauce to put into their food. So yeah, and his story is interesting also because chips were his first product but he found that it was difficult for something like that because of the shelf life so that's why he's been, as far as the Japan market, turning more to the sauces which have a longer shelf life. And I think that single sale was like 600,000 gallons of Kilauea fire going to Japan, you know. I didn't know if they were bathing in it or resting or what but that was a heck of a lot of sauce. But that's the outcome of this program for some of the small businesses. Right. And again, it's going and trying it and then, well that didn't quite work but we learned this, we learned that, we need to adjust here, adjust there and they've made that adjustment nicely and been able to profit well. So from being hungry after surfing one day, it's grown to this big successful Hawaii company. Exactly. And it's a wonderful story and we continue to watch and work with him and he works with a lot to help a lot of other people like with the Hawaii Food Manufacturers Association and encouraging other people to learn as he has. Right. Yeah, that's another great thing about the program is that a lot of the companies are so willing to share with other companies their experiences and especially, you know, if it's something that, you know, that maybe a misstep here or there and they really want other companies to learn from their mistakes and, you know, things to avoid. So we do a session with the Innovate Hawaii program which, you know, helps manufacturers and they bring in a panel of companies to talk about all of their, you know, what they've gone through in the growing pains of their company. Jimmy has been one of them Hawaii chip company but Manoa Chocolate also has, you know, been there and talked about how they started making chocolate in their UH dorm room. I think it's Hungry Guys, a lot of these start with Hungry Guys, you know, but they're a really very, very interesting business as well and have just expanded to a lovely store in Kailua. Right. Right. From Dylan starting up, Dylan and Tamara Butterbaugh at Manoa Chocolate, they've even started to look at how they become the suppliers and grow Hawaiian pacao to produce their wonderful chocolate internationally recognized for its quality. So they're exporting to Europe and to Japan and you know or work with them on other markets. I think they've been looking at Australia also in Canada but they are one of the companies that have expanded. We have so many companies again because of our ties with Japan and so forth, many of, I would say 90% of the companies that that's their target market but Manoa Chocolate is one of those that has diversified into other markets. So there are so many places a small business can go and because we're just getting ready to wrap up, we want to remind everybody to go online and take a look at these programs. Also, let your mind kind of wander and look at some of the markets that are available. We do look at the South Pacific. We do look at Australia, New Zealand, there's South America. Some of the naturals of course are the brick. They still call them that, you know, the fast growing economies and fast growing consumer economies that will be looking for products and services of all types. But this is a great way to start with the High Step Program. It's hosted here in Hawaii, developed a great program, gets your results, return on investment. So it's good for Hawaii. It's good for your business. So thank you so much for joining us today, Jamie. And again, we're going to be starting this program. Neighbor Island, you want to repeat those dates again? So starting on Maui on November 4th and then Big Island on November 5th, doing Kilo in the morning, Kona in the afternoon. And then on the 6th, Kauai. And then on Oahu November 19th. And that will be at the foreign trade zone in the morning starting at 9 a.m. Yes. OK, so thank you so much for joining us. Please do check out the High Step Program. Think about what you can do to expand your business and your opportunities by exporting outside the United States. Lots of customers, lots of way to help. And nominate your friendly business for an SBA Small Business Award. You can find that information at www.sba.gov.com or HI, excuse me, Hi. So thanks for joining us today for another Adventures in Small Business. We'll see you next time. Aloha.