Hello and welcome to the session, let's work out the following question. It says proof that the function given by fx is equal to mod of x minus 1 where x belongs to the set of real numbers is not differentiable at x is equal to 1. So let's now move on to the solution. The given function is mod of x minus 1 function can be written as minus of x minus 1 if x is less than 1 and it is x minus 1 if x is greater than 1. This is by the definition of mod x which says mod x is equal to minus x if x is less than 0 and it is x if x is greater than 0. Now we have to show that it is not differentiable at x is equal to 1. Now we know that the function f is differentiable is equal to c if limit h approaching from the left hand side of f of c plus h minus f of c upon h is equal to limit h approaching from the right hand side of f of c plus h minus fc upon h. If these two limits are equal then we say that the function is differentiable at x is equal to c. Now we will check the differentiability at x is equal to 1. Now we will first find the left hand limit h approaching from the left hand side of f of 1 plus h that is c plus h here c is 1 minus fc that is f of 1 upon h. Now since h is approaching from the left hand side when x is less than 1 the function will be this. So we have limit h approaching from the left hand side f of 1 plus h. So we will put 1 plus h in place of x here. So we have minus of 1 plus h minus 1 minus f of 1 we will put 1 here. So it is minus of minus 1 minus 1 upon h this is minus h and this is 0. So it is minus h upon h. So the limit is minus 1. Now we will find the left hand limit h approaching from the right hand side of f of 1 plus h minus f of 1 upon h. Now since h is approaching from the right hand side when x is greater than 1 so function will be this. So we have limit h approaching from the right hand side f of 1 plus h minus h. So we put 1 plus h in place of x. So we have 1 plus h minus 1 minus f of 1 that is 1 minus 1 upon h this is limit h approaching from the right hand side of h upon h h gets cancelled with h and the limit would be 1. Therefore limit h approaching from the left hand side of f of 1 plus h minus f of 1 upon h is not equal to the limit h approaching from the left hand side this is right hand limit and this is left hand limit. So the left hand limit is not equal to the right hand limit. Therefore function f x is not differentiable x is equal to 1. So this completes the question of this session. Bye for now. Take care.


Hi, I'm Kate, and welcome to Bite Size Book Review. Today I will be reviewing Gideon the Ninth by Tamsin Muir. I would classify this book as sci-fi fantasy and mystery. Gideon now just wants to get away from the Ninth House and from Harrowhark, not a jasmus. But when Harrow offers Gideon a deal that she can't refuse, she accompanies the Necromancer princess across space with her sword at her side so that said Necromancer princess can ascend to immortality and power. Once they arrive on this other planet and meet the representatives from the other houses, something seems to be stalking them. And then it becomes very clear that something is not as it seems. I loved this book. Particularly what I loved about it was the characters. We have our main point of view character through Gideon and she is wonderful. She has a very unique perspective that I really just enjoyed a lot. But honestly, all of the supporting characters are equally fun and I just really enjoy getting to know them. There is a large cast of characters which I think can be a little bit overwhelming at the beginning of the story because you can't really differentiate people initially. It takes a while for everyone to sort of settle and you figure out who everybody is and what they do in their little niche. Mere spends a lot of time introducing you to characters and giving you time to get to know them. But in doing so, she also spends a lot of time doing world building, universe building and just giving the reader time to settle in to this very, very unusual, unique story. For me, that was not a problem because I loved it. I was like really excited to keep going and hear more and learn more. And honestly, the whole vibe of sword fighting Cavalier alongside Necromancer wizard princess was like always an aesthetic. I was going to just enjoy immensely and it was the gift that kept on giving. Delicious. What I didn't like about this book so much was that I did feel like the pacing had problems as well as benefits. I really think that the beginning in particular was not necessarily well built because the initial scene right out the gate is super high action and things are happening very quickly. And then we hit this lull and then we have this sort of gap of time between certain decisions being made and certain actions being taken. There's like a long enough gap between these two things that I feel like it could have been condensed a little bit. It felt like it set the pace for the rest of the book to be that slow. Whereas the initial scene of the book sets it up to be a very fast paced high action sort of thing. And this is actually really not a high action book. It is not action adventure, even though it sort of looks and sounds like it will be. It is much more of a mystery. And speaking of the mystery personally, I didn't think that this mystery was particularly solvable outside of the story. Like I don't think there's many people who are going to like guess the twist. I don't think that there was enough like clues given to be like, oh, of course, that's what would happen. But also on the other end of that spectrum, I'm not a person who tries to solve the book mystery as it's happening. I just sort of ingest and let it happen. That might be more frustrating to someone else, but I did notice it that it was like, I don't know if I could have figured that out. So for me, not a big issue with the book, but I could see where other people would find that very irritating. I gave it Gideon the ninth 4.75 out of five stars. It just didn't hit that five star moment for me, which is too bad, but I'm super excited for the sequel. I would recommend it, especially if you like the combo of sci-fi and fantasy in a book plus necromancy sword fighting and a very large cast of interesting, lovable, fun characters. If that's your jam, this is right up your alley. Thank you so much for watching and I will see you next time.


Companies today are getting more and more feedback from their customers. If you want to stay on top and keep your customers happy, it's important to handle their questions, complaints, and requests efficiently and accurately.  What if you had a tool that could help you to answer all your customer requests as soon as you got them in a simple and easy way? SuperOffice allows you to do all that and more. In this demo, we will show you how SuperOffice can help you to store every single email request in one database with an assigned tracking number. Have all your customer information in one place for everyone to see. Communicate with your customers in a simple and easy manner and efficiently collaborate with your team while managing requests. Peter has received an invoice he thinks is incorrect, and so he emails the company asking for details about the invoice. He immediately receives an email back which tells him that his request has been received and is assigned a tracking number. Peter is relieved to know that his inquiry will be dealt with. Abigail, a customer support agent, is assigned this request and starts handling it by checking who Peter is and whether he has had prior issues which are relevant. She sees that in order for her to help Peter with his request, she needs the ID of the invoice. So Abigail quickly replies using an existing reply template asking Peter for the details. When Peter responds with the invoice number, Abigail reassigns the request to her colleagues in the finance department as they are able to check the invoice and respond to Peter with the details. When Abigail's colleague Dylan in the finance department opens the request, he sees all the prior communication related to Peter's inquiry. Dylan finds the required details and replies. Then he closes the request which is kept in the system as a tracking information on the customer. We have now shown you how you can store every single email request in one database with an assigned tracking number. Have all your customer information in one place for everyone to see, communicate with your customers in a simple and easy manner, and efficiently collaborate with your team while managing requests. This was just a small sample on how Super Office helps you to be more efficient. Please take a look at our other videos and learn more about how Super Office can help you to work smarter.


What's good YouTube? This is your boy Chihuahua back at y'all again with another art video Today I will be teaching you guys my full process of making a cartoon head Inside of adobe illustrator. If you're new to the China go ahead and hit that like button come in Subscribe make sure you hit post notifications, so you will be notified every time I drop some heat Without further ado, let's jump right into the video. Okay The first thing I do Is go ahead and set the size of the paper. I will be drawing on you just come up here click new And my favorite size to draw on this 18 by 18 inches So after I do that Click create Then I go to my desktop And I find a picture that I want to use And I'll just drag and drop it So I do that I zoom them out Then I scale it down to size by holding shift and out Once I get it to the right size. I like I drop the opacity on an image Then I lock that layer And create a new layer above it And I come over here This option often to do right here will only work if you have a digital tablet with the stylus You see you got to have a digital tablet for this to be able to work if you're using your mouse You cannot set your pressure sensitivity on your mouse So you got to get your digital art pad Like a Y come or something like that So look this what I do Set my pressure sensitivity. I'll just click this Click okay Come right here to pressure And I set it to three and I'm not using any like Bought brushes and none of that. That's all I do.  All I did was I went over here to my selection tool. I Grabbed a good portion of it And then you want to click a piece of the hair and click alt hold alt And just drag it over and it's about this technique right here by you some time I'll come around Fill in Right here. I'm making my brush size bigger so I can cover a lot of ground when I'm filling in color Okay, now that we finished with the line work. We got everything looking looking nice What we're gonna do is We're gonna merge all these lines. So what you want to do it's a selection tool Highlight everything you want to come over here to object Expand appearance You want to go to your path finder and click merge See all our lines became one I'm gonna grab your line work layer and drag it to this blank sheet of paper to make a copy of it And even a lot the top layer Now we finna pick a good skin tone. You want to come over here to your red tangle tool After you pick your color You want to drag that color over your line work. Okay. Now you want to right click the color And go to arrange and send to back so we can send the color behind the line work now we want to Click select everything together one more time Then you want to click merge on your path finder so we can make the color one without line work Now you can right click on to it or isolate select group Start coloring everything another thing I like to do is Lock all my black line work So every every color that I'm trying to color that's around the black won't get Accidentally get selected. So what we finna do we finna lock all our black line work.   You're strolling up But don't lock these two don't and after you do that you want to close it and Now we can click this direct selection Don't accidentally click our black line work. I think we got a good base color We finna go in and do our shadows So what you want to do you want to lock this layer Create a new layer in between Get your selection tool and click the skin You just want to find a good Shadow on this part right here. I am merging the beard so I can drop the opacity down on his beard


What's up agents, this was Rance with SecureAgent Mentor. I just want to come with you a little quick thought. I was thinking about when I walked by this sign here, it talks about focusing on value and the sales will follow. So often we get caught up with just the sale. We want to get to the sale as quickly as possible, you want the money. We've got to realize as insurance agents that this business is about two things. It's two-sided. One side is obviously you want to make money. The other side is we're helping people out. And how we help people out is by building the value. So what you do is you want to talk about all the benefits that they get from the plans that you're offering. If you build the value, the sale will be easy. They'll feel like you're helping them out. And at the end of the day, that's the goal. We want to help people out, but we also want to help ourselves out. So it's that fine line. You really want to find that niche. And like I said, the fine line you really want to work in that allows you to make the money you want to make and help as many people as possible. Don't worry about a number. Don't worry about the lead. Don't worry about anything. If you're doing a referral, a lead, none of that matters. All that matters is you're talking to someone. You want to help them. And by helping them, you're helping yourself out. So that's what you really need to use. So focus on value, and the sales will come.


This is Eric Dane from TNT's The Last Ship, commanding officer Tom Chandler, USS Nathan James. I want to wish the Navy good luck today, although you have won the last 12. I'm not so sure you'll need it, but maybe get a little more innovative with your offense and stop running that triple option. Eventually, Arm's going to catch up. Go Navy.


okay guys I don't know what's going on but my thing is not turning like it's supposed to so I guess everything was sideways so sorry about that I don't know what the hell is happening with this thing so see it's telling me it's not rotating or something I don't know what's going on guys I don't know what happened so I'm gonna check this out sorry about that last update but I don't know what's going on so it's telling me I've rebooted I don't know so sorry about that guys I don't know why it's doing it like this not rotating for some reason right all right guys anyway just want to let you know sorry about that I know screwed up I'll get back with you get a little bit I just want to tell you that I gotta figure out why this is doing this so thanks again everyone appreciate it


Mae'r bwysig o'r ceisio sydd yn cael ei bod yn gweithio. Mae'n rhaid i'ch meddwl, byddwn i'ch gweithio'r panel, o deall, felly o'r fundig cyffredinol sy'n gweithio, yn ddechrau a gweithio'n iawn i'r prosiectau ar y rhan o'r prosiectau ac i'r panel yn ychydig o'r ddweud hynny, ond y pannu efallai yn gweithio'n gweithio'n gweithio'n gweithio, ac i gyda'r dweud o'n ddiddordebeth ar gyfweld gennymau ymdweud ar gweithgau digital ysgol. Ac ydych yn ddiddordebeth ymddiadau gyda'r ddiddordebeth, a dywedodd o'r ddiddordebeth cerddoddau a'r ddiddordebeth yn yngrif honno. Ac mae gennymau ydw i'r ddiddordebeth yn cymryd o'r gweithgau cyfweld i gael y cerddoddau ymddiadau. mae'r newid o'r ddiddordebeth. Mae'n gweithio'r ddiddordebeth yn y casmgol 15 mlyneddol, ond dioddiadau o dechrau a ddoddiadau o'r ffrogell ddau. Felly, ydi'r gwneud ychydig, a'r ddoddiadau yma yn hwnnw, os oedd y ffrogell ym mheniadau gennymau yn ddiolch yn yr aelod yw llifiad, yn teimloill iddyn nhw'n ddweud arserion i fy mwyng, i weld i amgylchio a dyma inni ndynnu gweithes iawn, i ddweud yr edrych yn ddynnu gennymu hwnnw. Ymroedd yma o'r ffrwng ym mhedd ddysgu'r uned yma, My name is Fiona Farr and I'm from the University of Limerick. The Limerick Institute of Technology and Mary Immaculate College, and those three institutions form the Shannon Consortium. We also have Dublin partners in Dublin City University, our Western partner, NUI Galway, and finally Dublin Institute of Technology. So we have six partners from right across the country and across the higher education sector. To speak a little bit about what the project is going to do, this year we plan to develop, to pilot and implement a set of integrated digital resources to support a new framework for building digital capacity in language teaching and learning in higher education contexts. At the moment none exists. There's a lot of very good work going on within the institution, but there isn't a framework for building digital capacity within this particular discipline. The target audience for the first, I suppose in our own minds we call this the first phase because we see it as a longer term project, but for the funding period that's proposed, the portal that we're planning to design is for students entering or re-entering higher education. It's for students preparing to go abroad on work placements or on study abroad placements, and it's for language teacher educators and student teachers seeking to develop new professional competencies for digital language teaching. The range of projects that we will be looking at in the development phase, English as a foreign language, Irish, French, German, Italian and Spanish. Here is a visual representation of what the portal design looks like at the moment. We haven't put in a lot of the detail, but I think it gives you a broad idea of what we're aiming for. The tiles on the left represent the three core content development areas. I say content development in a very loose way because we're talking about curating and developing content, not just content development. The three groups represented across the top are the three target groups that I've just been talking about, or the target audience. This is a unique set of resources. It's strongly set in the Irish higher education context, yet it is contextualized internationally. It caters through a range of different languages. It will be fully integrated into language curricula at third level. There's a focus on learning to learn as opposed to simply learning the language. It's unique in its structure and configuration. It can be accessed in a number of different ways, in linear ways and in non-linear ways. It has a holistic design configured around cognitive, metacognitive and practical concepts, rather than simply by language. It includes a range of teacher development resources and tasks around the same frameworks that we will be using for the student tasks, and it provides for the creation and maintenance of a national community of practice, which we're very keen to do in order to sustain the project beyond the funding period. How will we do it? Here is our plan. We've got seven work packages. I'll just skip forward to this slide to talk about the work packages very briefly. We've got the overall project coordination package. We've got a research and evaluation package. We have the three content development packages, digital literacies, language learning skills and practices, and transitions to third level language learning environments, including digital environments. We have a localization pilot project around the Irish language, and then we have technical design and development. The involvement of stakeholders has been really important to us from the very beginning of this project, and we were lucky enough to have had the opportunity during the seed funding phase to speak with a lot of the stakeholders and to carry out some very good preliminary research with some of the target groups and some of the stakeholders. I'm simply listing the stakeholders here. We're going to be working with management and communications, with teachers, with students, with our library staff, IT support staff, learning support staff, student support and services, and of course we've already begun to establish an international advisory panel who will be helping us on our road to achieving the goals of this project. In terms of evaluation, you'll be hearing a little bit more about this later on, but this is an integral part of the project, piloting the resources and the activities, external evaluation and benchmarking, and measuring national impact using a number of key indicators that we've included in our proposal. At this point, I'm going to introduce Dr Froswell's Blann, our DCU colleague. Froswell is also president of Urecall, the European Association for Computer-Assisted Language Learning, and editor of CUP's Recall Journal, and she's going to talk you through the rest of the presentation. Thank you. So, one of the key questions you were asking us was to specify the key outcomes. We've divided the key outcomes into two categories. The immediate outcomes by which we mean the outcomes that are going to be achieved during the life cycle of the project and at the end of it, and then longer-term outcomes. So, some of those outcomes, the key outcome during the life cycle of the project among the partner institution is the full integration of the framework we're going to develop and the resources and activities into our language programmes. We are going to achieve this by involving all the stakeholders that Shona has listed early on. But for us, this is really key. From day one, all our language departments are going to be involved, teachers and students, into the design of the portal and the activities that are underpinning it. A key outcome, as well, is tangible. It's this online open resource centre or portal which is going to provide the resources that we're going to curate or develop, and they're specifically targeting language teaching. We are very aware that there are many projects in Ireland at the moment about building digital capacity, digital literacies, but we're really focusing on the language aspect. Language is core to whatever we do with digital literacies. Key outcome for the partner institution during the life cycle of the project is that our language graduates should be equipped at the end of it with appropriate digital literacies. Finally, in order to do all that, the transforming language pedagogies is also one of our key objectives. I don't know how many of you especially know about language teaching in higher education in Ireland, but there are still a lot of discrepancies between institutions and programmes where you do have still big gaps to fill in terms of teacher training where language lectures very often are not a play linguist and are still teaching the way they were taught 30 or 40 years ago. So this is transforming pedagogies is a big issue for us. But from the beginning of the project we've really built sustainability concepts into the project, and by sustainability we just don't mean financial sustainability here, but for us the definition we've been using is the sustainability of this portal and the framework we're going to devise is really about meeting the present, the current needs and the future needs of the language teachers and language learners. So it's not just about being able to sustain or prolong the life of a technological platform but it's really looking at the present and future needs of our stakeholders. So we are going to have, after the funding period is over, we really anticipate and we are really building that into the design from day one, is we want to really make it possible for introducing, integrating further languages, additional languages into the project. A lot of the resources will be non-language specific, especially in terms of teacher education and whether you teach Chinese, Japanese, Polish or whatever, some of the materials there should be readily useful to you. Developing lifelong learning skills for teachers and languages is for us a very hot topic because as you may not know or whatever there's a big debate in the applied linguistics area in second language acquisition, we do not teach language anymore the way it was done 20 years ago or even 10 years ago. There's a huge paradigm shift in terms of theories of practice and lifelong learning skills which is more than learner autonomy. I was talking also about learner agency, a very key outcomes that we'd like to see being developed in the long term. One of the key long term objectives as well is really to review the way language competencies are assessed. In Ireland, in the higher education sector, we can see in language departments across the country there are still a lot of programs that are assessed by written exams, primary exercises, dissertations or whatever but this is just a minute part of what being a competent language user means these days. So we need to have new form of assessments that are manageable but also that integrates digital literacy, multimodality, the ability to create, share, remix resources out there. The whole project is also really built around some ecological approaches to language teaching and learning and to computer assisted language learning and not only do we want, if the main focus is about the language learner and the language teacher, it's also about looking at the societal needs and everything. So we, a longer term, what we hope to achieve there is also to beat the community of practice that Fiona was talking about at national level and to reform the language curricula across the country and most importantly, how we describe the programs within the national framework of qualifications of Ireland. People from the sector here will know that we all have this DNFQ which is a kind of learning, program learning outcomes and we believe that for the language programs we need to integrate something very specific about digital literacies as well. Finally, all of us here around the table and those who couldn't join us today, we're all very expert researchers in that area. Most of us are very important internationally so we're very well aware of the research that's going on, research and development as well and we're also practitioners so we see this project as well to be rooted in and leading to further research and development in the future. So in terms of impact on the discipline, this little diagram kind of summarise what we're trying to do on the right-hand side we've got the core, the micro level that we're looking at, it's the language learner. So across the country and we believe as well that internationally this will have an impact and what we are really driving at is to have language learners, language graduates that are fully equipped with the skills that they will need, the 21st century skills that they will need to function in this knowledge economy and so on. So lifelong learning, lifelong language learning is key to us. We want them to be active members of language communities, not just language learning communities that use languages other than English and also we want them to develop different type of language learning skills and of course the new literacy framework that we're going to develop. This can only be done through curriculum development not only at local level but at national level. So we are really the national impact there what we're driving at is to have a new language programs and modules learning outcomes that would be comparable between institutions in Ireland. New language pedagogies and also probably some transformation in terms of organisational structures, whether technological or the way language programs are designed, taught and supported at national and local level. But this can only be done through a lot of research and dissemination. So we plan to have some regional and national workshops especially maybe not in the first quarter but when the platform has something really to show so to involve future partners outside the six original partners and so on. And all that is going to be supported by the portal. So what we have done is we have designed some key indicators to evaluate this impact. This is not the evaluation of the project itself but the impact of the project. So you have here some indicators that we've been working with international partners as well over the years in different projects. And this is how I'm going to thank you. And I think we are ready for questions.


Welcome to this brief introduction to the core concepts of data visualization. In this presentation, I will cover the basic principles of data visualization, especially those applicable to networks. However, I won't cover visualization of networks themselves. For that, please go watch my earlier presentation on the core concepts of network visualization. The first thing to be aware of are the visual variables. In other words, what can we vary in order to encode data? The first thing is precision. We can encode information in where, for example, we placed the nodes in a network. I already touched upon that in the presentation on network visualization. However, we can also encode information in the size of the nodes. Bigger nodes might be more important. Information in the shapes. Triangles may have a particular meaning. Or in the color of the nodes. However, color is a bit more complex than that. What most people think of when they say color is what is actually called hue. The hue tells you whether something is green or orange or purple. However, you also have other color components. You have the saturation, which tells you, for example, how purple something is. And you have the brightness or lightness or value, these all synonyms, and they tell you how bright or dark something is. The next thing to be aware of are the so-called visual qualities. In other words, what are these visual variables good at? The first important such quality is selectivity. That tells you whether it's possible to, based on that variable, easily spot groups of, for example, nodes that have the same value. Almost all variables are selected, the most notable exception being shape. It's very difficult to, in a big network, quickly spot which nodes are, for example, the triangles. Another important quality is whether a variable is quantitative. You can encode quantitative data in precision, just think about it. In plots, you typically have an axis where you place things according to their value. However, you can also encode quantitative data in the size of a node. It's relatively easy to see that the area of one circle is about twice as big as the area of another circle. You also have ordered variables. All quantitative variables are inherently ordered, but the reverse is not true. For example, you can encode an ordering in the brightness of nodes. It's easy to see whether something is darker or brighter than another node. However, it's difficult to see whether something is twice as bright. Similarly, you can encode order in the saturation of color, but again, not quantitative data. Some of the exceptions that are not ordered are hue. You typically don't have a sorting to the color. It's not given whether green, orange and purple come in one order or another. The same goes for shape. They also don't have an implied order to them. Let's have a quick look at how these can be applied to networks. And for that, I'll look at two concrete networks. The first is the disease gene network. It looks like this and the nodes have been placed positioned according to the cluster to which they belong. That allows you to do selectively very quickly spot nodes that go together. We then use size, value and saturation. All of them for highlighting which nodes are drug targets. So the drug targets are larger, they are darker and they have more color. And lastly, we encode in the hue whether or not we have an FDA approved drug for a given drug target. Another example is proteomics data. In this case, we've taken some proteomics data and visualized them on a string network. The direction of change whether the protein is up or down regulated is encoded in the hue of the node. Meanwhile, the magnitude of the change is encoded in the node value. So darker blue or darker red nodes are more regulated. Lastly, we encode the confidence of the interactions both in the edge width and the edge value. In other words, highly confident edges are both wider and darker. Finally, some dos and don'ts with data visualization. One thing that is good to do is to use redundant encoding. Imagine that I want to highlight importance of something. I want to highlight important nodes in a network. I could do that using the size, making the important nodes larger. Alternatively, I can encode it using the brightness, making the important nodes darker so that they stand out more. But if I do both at the same time, I get a much stronger encoding. It's much more obvious which nodes are the important ones. You can also use complementary encodings to your advantage. You've seen that already. So for example, if you have several important categories, as you saw for the drug targets, you can encode in the size and the brightness of the node whether a node is important. But you can then encode in the hue which important category the important nodes belong to. Similarly in the up and down regulation examples, we use complementary encodings where the hue red versus blue tells you whether approach in is up or down regulated. But the value and the saturation tells you how much it's regulated. What you want to avoid is so-called competing encodings. For example, using hue to encode data on both the nodes and the edges. Imagine that I used red nodes to highlight something and red edges to highlight something else. That would mean that red is suddenly no longer selective. If I look for something red in the network, it's difficult to spot is it the nodes or the edges that are red. So for that reason, you will generally want to avoid using something like hue multiple times in the network. By that I mean generally you only want to use colors, different hues to encode data either in the nodes or in the edges, not both at the same time. That's all I have for you this time on data visualization networks. I plan to cover colors in more detail in the future talk. And if you're interested in these topics in general, have a look at this presentation. Thanks for your attention.


Estonia starts preparations against the Russian attack. The borders are mined. Estonia is completing planting land mines along its border with Russia, including both anti-personnel and anti-tank mines, Deputy Chair of Estonian Parliamentary Defense Committee Leo Kunas said, as reported by public broadcaster E.R.R. He said that three important conditions must be met for the construction of fortifications along Estonia's border with Russia. First, we must replace the stocks of engineering materials and mines that we gave to Ukraine, said Kunas. For instance, we gave Ukraine a very large number of anti-tank mines. We need to immediately replace them and then acquire more mines, explosives and ammunition. The next step, he said, should be the Baltic country's denunciation of the Ottawa Convention, which bans the use of anti-personnel mines. Thirdly, Kunas mentioned that Estonia should start producing its own military explosives, which could be used in anti-tank and anti-personnel mines, mine clearing charges and artillery shells. Having such manufacturing capabilities would be important for us because the quantity needed is also very large, the MP explains. Once we do all this, we can then talk about starting to seriously build defensive structures.


I have been in the marketing industry for more than 14 years, helping small businesses to grow. And I have noticed that marketing trends and business trends, the latest software, the latest techniques you've got to use to grow your business, they come and go. They come and go.  And to me, that does not seem like the best use of our energy, our precious life force to keep chasing new strategies and new trends. So what do we do instead? Well, we focus on the substance of our marketing instead. And the good news that I have for you is that focusing your strategies on the substance also happens to align with a deeper purpose and a deeper, joyful action. So what do we do to focus on, well, first of all, let me tell you what I don't do to chase trends, okay? Number one, I never try to keep up with the latest software, the latest plugins, the latest, yeah, apps, okay? Let it go because there are 50 new ones at least that come out every week in the marketing world to improve your business, probably more than 50 a week at this point, plugins, apps, softwares that could just revolutionize your way of doing things. Okay, so number one, I let go of tracking the latest software. Well, then George, how do you keep up? I notice what my friends and clients and colleagues are using and trying out, well, because I have a large enough network where there's always lots of people trying out new stuff. And so I just pay attention. And if they, because usually they try stuff, it works well for a while and then it doesn't work anymore, see, right? Or the software gets bought out or the, anyway. So I notice, and then if something gets told to me, if the software gets told to me by multiple friends, clients, colleagues as being, oh, this is really good, then I'll take a look at it and I'll study it, I'll try it out. And if it really does, I can see it helping other small businesses and it's easy enough for my clients to use, then I will learn it and I will teach it, you know? So software, I let it go, the latest. Second one is I let go of trying to keep up with the algorithm, social media algorithm, search engine algorithm will just keep changing. But one thing doesn't change. The algorithms are trying to get human beings to engage with the content, trying to get human beings to engage so that they'll come back that's useful. If they don't engage, then they will go elsewhere. So the evergreen secret to algorithmic growth or to algorithmic alignment is to improve the substance of your communication. You know, the resonance of your message with your audience and the expression that is more grounded, more powerful because that never gets old and that will always get people to pay attention. And if humans pay attention and engage, well, the algorithm follows. All right, so number three, I let go of trying to keep up with new marketing strategies and to get my audience's attention, to get their attention with techniques. I'm supposed to talk in this way. I'm supposed to dance for you on Instagram reels and words will come up here. And words, that exhausts me. Now, some of you enjoy dancing and pointing at words and editing the videos or the words. That's fine. Go ahead and do it. If it's fun for you. I just hope that you are using your life force in a way that you really enjoy and that's sustainable. And that is sort of like builds on top of itself over the years rather than, well, now that's no longer available to me and I have to dance a different way now or I have to edit the video a different way now. It's like, come on, it's so tiresome. So what do I do instead? I talked about three things I avoid.  Number one, I focus on consistently showing up with authentic content. And now again, I know, do not feel exhausted by that idea. You design it based on your rhythm. Design it based on your cycles. You can take breaks when you wanna take breaks. For example, I take a one week break, one to two week break every four to five weeks of making content. You'll notice that I do this. I show up consistently for four to five weeks and then I'll take one to two weeks off. No content, no meetings. I still do some work, but it's much lighter those weeks and I'm kind of recovering my energy because expression takes energy, okay? So consistent content at whatever rhythm or cycle works well for you. But to see content not as a chore of, well, I gotta make content so that people discover me so that I can really do the work that I love with clients, no one's. That's too exhausting. Content is the opportunity for you to express, to explore what's important to you publicly in service to humanity. Because your expression and exploration is gonna serve somebody else. Maybe not today, but as you put it up there and as you allow it to stay up there, it will serve somebody. And you'll notice in step number two, okay? Number one is to kind of see content in a different way. Not as a chore, not as a to-do item, but as an opportunity to explore what's important to you publicly in service to humanity. And so therefore it's aligned, I think, with a deeper purpose of one possible purpose of life, is to grow through service, to grow our character, our value, our embodiment of a higher source to grow through serving others as best as we can. And that's what authentic content consistently is a practice of, it's a discipline of doing so. So that's one. Secondly, as I also track, I'm organized, I practice being organized and tracking what content and what offers are resonating the most with my audience. So this is a practice of concentration. It's good for your brain.  All of us have some of that. Practice tracking the engagement of your content and the engagement of your offers so that you know better how to meld, how to integrate your joys with the world's hunger and that integration of your joys and talents with the world's hunger and the markets wants is that integration is your calling. And so the tracking allows us to do that. And step number three is to continually try to be in connection with your ideal audience members, one to one if possible and if not possible through a group kind of thing. Meaning I'm always trying to understand from my audience they're buying patterns. Let me say this again. Step number three again, continually meet with your audience members to discover their buying patterns because where does your income come from? Your income comes from the spending of your audience members.  So you have part of your work as a business owner is to become an expert in the spending patterns of your audience members as related to your work. Your audience will buy lots of things. They'll buy coffee, they'll buy a Netflix subscription, they'll buy some clothing that might not be related to your work but what kind of retreats do they go on? What kinds of workshops do they buy? What kinds of services are they buying?  I continually try to notice them and try to have those conversations so they become an expert in what they're buying, what they're seeking out so that I can produce that for my audience to serve them with what they want. So anyway, you might wanna watch this video again and there's a lot packed into this short video but I hope this is helpful. I hope this helps you to not have to chase marketing trends anymore and focus more on marketing substance which in my opinion, authentic marketing substance is aligned with a deeper purpose which means we get to take joyful fulfilling action. Thank you so much for joining me on this journey. Thank you so much for being here and see you next time. Thanks so much.